{"version":"https://jsonfeed.org/version/1","title":"Hybrid Ministry","home_page_url":"https://www.hybridministry.xyz","feed_url":"https://www.hybridministry.xyz/json","description":"Hybrid Ministry is complicated and hard. Or is it? \r\nHow do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To cater in a digital ministry way to an online focused ministry audience. Reaching Millennials, Gen Z and even Gen Alpha is going to require us to rethink some of the ways we do church.\r\n\r\nFollow along on YouTube: https://www.youtube.com/@clasonnick","_fireside":{"subtitle":"Digital Discipleship made easy","pubdate":"2025-04-24T05:00:00.000-05:00","explicit":false,"copyright":"2025 by Nick Clason","owner":"Nick Clason","image":"https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/cover.jpg?v=4"},"items":[{"id":"5f8ba839-451b-414c-b279-5aae52ef6785","title":"Episode 146: How I Produce a Weekly Leader Podcast","url":"https://www.hybridministry.xyz/146","content_text":"You need to train your volunteer youth leaders, but how do you produce a podcast, which gives you the outlet to offer more trainings than you even know what to do with? And how do you not lose your life to it?\nHere's how I produce a weekly leader podcast with only one hour per month of a time committment!\nYes, I'll show you everything I do from getting started, the gear, and maintaining it!\nWelcome to the Hybrid Ministry Show!\n\nWe discuss all of this, and MORE on my weekly [BONUS] podcast, check it out here:\n\n🎧 [BONUS PODCAST] Become a “Hybrid Hero\" \nhttps://www.patreon.com/hybridministry\n\n📊 [FREE] HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\nSHOW NOTES\nShownotes \u0026amp; Transcripts\nhttps://www.hybridministry.xyz/146\n\n//DARREN’S EPISODE\nhttps://youtu.be/XU9J2S4oJAU\n\n//NATIONAL DAY TRAINING\nhttps://www.trainmyvolunteers.com\n\n//NEXT GEN COACHING PODCAST\nhttps://www.youtube.com/watch?v=HVLuq7Wg_ds\u0026amp;t=510s\n\n//GEAR RECS\nhttps://www.hybridministry.xyz/articles/studio\n\n//SEE OUR PODCAST\nhttps://www.youtube.com/watch?v=tQNSuUuvDIg\u0026amp;list=PL_FbsNmRvDjfJ1ehYNxtH10bhHrndhdV0\n\n//NUCLEUS\nhttps://www.nucleus.church\n\n//CROSSCREEK LEADERS WEBSITE\nhttps://www.crosscreekstudents.com/leader\n\n//PODCAST HOSTS\nhttps://libsyn.com/\nhttps://www.podbean.com/\nhttps://www.buzzsprout.com/\nhttps://www.spreaker.com/\nhttps://www.simplecast.com/\nhttps://blubrry.com/\nhttps://transistor.fm/\nhttps://castos.com/\nhttps://www.captivate.fm/\nhttps://rss.com/\nhttps://open.spotify.com/genre/podcasts-page\nhttps://www.acast.com/\nhttps://megaphone.spotify.com/\nhttps://www.podomatic.com/\nhttps://soundcloud.com/\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n--------------\n🕰️TIMECODES\n00:00 How I Produce a Weekly Leader Podcast\n01:17 Why you need a leader podcast\n06:28 Getting Started: Gear \u0026amp; Platforms\n12:28 Show Format \u0026amp; Topic Ideas\n18:06 Launching Your New Podcast!\n\n--------------\nTRANSCRIPT\n00:00:00:08 - 00:00:45:01\nNick Clason | Hybrid Ministry\nAre you looking for and longing for? Youth ministry, leader development that is not dependent upon a leader's attendance to an individual meeting. You know, I even once heard Kurt Johnston, the, famous, like, youth ministry guru from Southern California. He said, you know, your trainings aren't as good as you think. And that was a gut punch, man. Do you want to be in a position where you've communicated to your leaders everything you could possibly ever think that you need to, and still be struggling to find more things to say at your next leader meeting?\n\n00:00:45:02 - 00:01:09:18\nNick Clason | Hybrid Ministry\nWell, let me tell you how I, as we are rounding out the final episode of this mini series that we've been doing, how I in an individual solo pod, how I produce a weekly leader podcast, and all of the things that I just teased are true of what we have going on in our student ministry and on our weekly leader podcast.\n\n00:01:09:18 - 00:01:34:08\nNick Clason | Hybrid Ministry\nAnd as always, there are chapters listed down below in a podcast catch or here on YouTube. Welcome my friends, to the Hybrid Ministry show. What's up everyone? Welcome to the Hybrid Ministry Show and the completion of our little mini series, how I. And in this episode, we will talk about how I produce a weekly leader podcast, which is a small sliver to a bigger leader culture strategy.\n\n00:01:34:08 - 00:01:54:25\nNick Clason | Hybrid Ministry\nAnd if you want, like all there is to know about youth ministry volunteers, youth ministry leaders, recruiting, retaining all of that, you need to check out the episode that I just most recently dropped with my boss and friend, Erin Sutton, linked right here at the top of the screen. You can go check that out, but this is a small segment of what we do to help create the leader culture that we want.\n\n00:01:54:25 - 00:02:23:29\nNick Clason | Hybrid Ministry\nWith our leaders. And so why a podcast? So let me just back up real quick philosophically and say this. Like, why are we determined and decided that we wanted a leader podcast was we had a monthly leader meeting in our context, and there felt to be so much pressure on that one meeting, for example, like at the August leader meeting or, you know, September leader meeting, we would be like, we need to make sure that we hit all of these onboarding things.\n\n00:02:23:29 - 00:02:47:18\nNick Clason | Hybrid Ministry\nWe need to make sure that our leaders know about all of these resources that we have to offer. We need to like, make sure, make sure, make sure, make sure like give me a like or a subscribe. If you've ever been in a position like that where you just feel like there's so much pressure on your one time once a year, or maybe twice a year gathering of sorts, and then, you know, if you're doing anything which you should, by the way, lean into the download Youth Ministry, National Day of Volunteer Training.\n\n00:02:47:23 - 00:03:09:08\nNick Clason | Hybrid Ministry\nLike those those pieces of content and those like events are fantastic momentum builders for you and your team. We're a part of it. We're a customer, so you should check it out. Getting zero kickback from promoting it, but link down below if you're interested in the National Day information. But like if you do those things, you also feel the pressure at those leader meetings like, oh, I got them all together.\n\n00:03:09:08 - 00:03:32:28\nNick Clason | Hybrid Ministry\nI got them all in the room. I gotta make sure I cover all the things that I need to cover. And because of that tension that we felt and we were experiencing, finally I proposed and pitched this idea to my bosses like, let's what if we came up with a weekly leader podcast and I was on an episode, of another podcast, the next Gen coaching Podcast with, Ryan Manning?\n\n00:03:32:29 - 00:03:52:17\nNick Clason | Hybrid Ministry\nI'll link that episode down below. And I told him we had a weekly leader podcast and that it's video based, and he was like weekly, And you could tell his wheels are turning because he had a podcast, but it wasn't weekly. And the reason that I push so hard for weekly. And before you turn this off, like, remember the chapters down below if you wanna skip this part.\n\n00:03:52:23 - 00:04:14:00\nNick Clason | Hybrid Ministry\nBut the reason I push so hard for weekly is because that is your best chance to actually create a little bit of momentum and actually get your leaders to begin adopting the rhythm and the practice, if they can expect it weekly. Now, what we as churches often default into is we don't think we have the ability to produce it weekly because let's be honest, we're producing a lot of other things weekly.\n\n00:04:14:00 - 00:04:29:20\nNick Clason | Hybrid Ministry\nWe've got a weekly program and a weekly sermon and a weekly worship service, like all those things. And so we're like, let's not let's start with what we know we can achieve. Not a bad strategy, but let me tell you how we do it and how we can achieve it with only one hour per month worth of work.\n\n00:04:29:20 - 00:05:01:13\nNick Clason | Hybrid Ministry\nOkay, so, I went in for the weekly, push and we wanted to make the podcast less than 15 minute weekly commitment for our leaders, and we wanted them to hit it. You know, we drop it every single Monday morning. They can consume it whenever they choose to, but the idea is if they are like avid listeners or they're listening regularly, they're getting it on their, you know, first 15 minutes on their way to work Monday morning, it drops super duper early, like 5:00 in the morning.\n\n00:05:01:15 - 00:05:20:16\nNick Clason | Hybrid Ministry\nSo hopefully that catches any leader on their commute. You know, we live in the DFW area, so a fair bit of our leaders commute pretty far. And so we wanted them to be able to catch it in their car on their way to work. All right. And within that, within us doing it weekly, we were able to hit because of the frequency.\n\n00:05:20:16 - 00:05:43:17\nNick Clason | Hybrid Ministry\nWe're able to hit so many different training topics, and we're able to cover so much more ground on the information or the communication or the announcement side of what we wanted our leaders to get with just simply choosing to do it weekly. And by doing that, it also has had some other side benefits, such as help reinforce and build the culture that we want within our youth ministry.\n\n00:05:43:20 - 00:06:04:22\nNick Clason | Hybrid Ministry\nIt's brought our group chat to life because there's a weekly piece of content being delivered directly to them that they interact with, and then they'll make fun of us and throw jokes and memes and all the things that serve to build and reinforce our leader culture. So that's the why. That's why we chose philosophically. Those were our goals, those were our desires with it.\n\n00:06:04:24 - 00:06:22:27\nNick Clason | Hybrid Ministry\nAnd so because of that, if you're interested, if you're like, yeah, I got it, I'm in I my trainings aren't as good as I think they are. Thanks Kurt Johnston for that. But I want to offer some, some ongoing kind of training for my leaders on the go as you go. How do you do that? How do you do it in less than 15 minutes?\n\n00:06:22:27 - 00:06:41:04\nNick Clason | Hybrid Ministry\nHow do you do it in less than one hour per month? Let me tell you how. Let's happen. You ready to start a podcast? You need to determine a podcast host. And here, just down below, there's going to be links to all of these and a list of them. And then I'm going to tell you what we use in our context.\n\n00:06:41:04 - 00:07:08:02\nNick Clason | Hybrid Ministry\nSo you need to choose some sort of podcast host that's going to have some sort of monthly fee associated with it. Less than $20, $20 is probably the absolute cap. But you could look into, service like Libsyn, Podbean, Buzzsprout, Spreaker Simple cast blueberry transistor casters captivate rss.com, Spotify, a gas megaphone, paddle matic and SoundCloud. I don't use any of those.\n\n00:07:08:04 - 00:07:34:26\nNick Clason | Hybrid Ministry\nWell, we actually use is we use nucleus. And if you've been listening to any of my, things on communication, nucleus is our website builder. And nucleus has a built in podcast catcher and RSS feed creator. And now if you are using nucleus for your wider church podcast, they only give you one. So if you're already using your utilizing some sort of podcast RSS feed, then you're going to need to go and get another one.\n\n00:07:34:28 - 00:07:58:28\nNick Clason | Hybrid Ministry\nAnd nucleus doesn't offer the ability to have a second, podcast or a second RSS feed. However, if you are in a bigger church and they do have some sort of like podcast hosting thing, just think for like your past their sermons and let's say they're using something like a Libsyn go talk to your communications director or explore what, account features are available to you, and see if you can add on a second podcast on your podcast hosting feed.\n\n00:07:59:03 - 00:08:20:02\nNick Clason | Hybrid Ministry\nWhat you need from your podcast hosting feed is what's called the RSS feed. The RSS feed is how podcasts are distributed to their catchers. And so there's essentially three main podcasts, services out there. There's YouTube, which is honestly not very good, but YouTube is kind of taking over the world. So I'm just not I'm not ignoring it right now.\n\n00:08:20:02 - 00:08:47:12\nNick Clason | Hybrid Ministry\nSo you can use YouTube's RSS feed, but you're going to need to get that unique RSS feed from your podcast host. There's also Spotify, and then there's also Apple Podcasts. And those are really it. Now you might be thinking there's other podcast catchers out there like I used for something called Castbox. And yes, I do. However, Castbox uses the Apple RSS feed and converts it over so I can get it on an Android phone because I don't have access to the Apple Podcast catcher.\n\n00:08:47:12 - 00:09:09:21\nNick Clason | Hybrid Ministry\nSo like I said, the main ones Apple Podcasts, Spotify, YouTube. Okay, and so you're also going to need to create a show, create a podcast in those individual things, and then you're going to need to take your RSS feed from your host and import it into those things your Apple Podcasts, your Spotify, your YouTube. Now listen, you will hate your life the day that you choose to do that.\n\n00:09:09:21 - 00:09:31:02\nNick Clason | Hybrid Ministry\nYou will hate your life. You're going to need emails and you're going to need two factor authentication. You're going to need phone numbers. Let me just give you a quick tidbit on that. Create something that is not dependent upon you. Don't use your personal email. Don't use your personal phone. If you need to set up like a Google Voice number that you can receive text messages from.\n\n00:09:31:02 - 00:09:54:00\nNick Clason | Hybrid Ministry\nFor the codes for your new Apple podcast, sign on things and off you go. All right. And then save those in a spreadsheet because heaven forbid, I know you're not thinking about leaving your church anytime soon, but one day you might. And you don't want those codes coming to your personal cell phone because the fact is, you're not going to need to log into these things are much of a regular basis.\n\n00:09:54:00 - 00:10:12:14\nNick Clason | Hybrid Ministry\nYou need to get them started, kind of set it and forget it. But when you're setting it, just make sure you set it up in such a way that it can live beyond your tenure at your church. That's small hack. You'll thank me later. And then once you get those things set up, you're ready to get going. You're ready to make it happen.\n\n00:10:12:14 - 00:10:31:21\nNick Clason | Hybrid Ministry\nNow, if you want to do some sort of ramp up launch, I have, in just second chapter down below how to launch it. Well, and how we did it and how we got the word out and all those things you are going to need a show to be on your RSS feed. You are going to need some sort of show to to kind of trigger the beginning of your thing.\n\n00:10:31:21 - 00:10:52:23\nNick Clason | Hybrid Ministry\nSo consider a trailer, consider some sort of like, teaser of sorts. You know, we I have my boss shoot like a selfie style video less than 60s. And that was our very first episode. But then we use that kind of as promo. And I also got the feeds for Spotify, for Apple Podcasts, and for YouTube kind of started so that we could start pointing people to those things.\n\n00:10:52:29 - 00:11:13:22\nNick Clason | Hybrid Ministry\nThey could start subscribing and they could start bookmarking and all those things on their devices. All right. Now, what about gear? Well, you're in luck. I have, a blog and, former episode on my podcast listed down below in the show notes hybrid ministry that xyzzy slash articles slash studio. And in that you're going to want to scroll to the podcast Mike section.\n\n00:11:13:24 - 00:11:41:02\nNick Clason | Hybrid Ministry\nAnd those are the microphones that we use. We also use videos so you can see the the camera that we use there on that same blog. Or you can set up a cell phone camera, which, by the way, full disclosure. So what I'm using right now here on this episode, and you can set up, a camera if you do want to have video, we use, so we do use the YouTube RSS feed, like I said, but I also post individually in its own YouTube playlist, our videos.\n\n00:11:41:06 - 00:12:00:18\nNick Clason | Hybrid Ministry\nSo our leaders have the option for audio. They also have the option for video. And there are some things that are fun for them to see on on video. Like one time every episode, me and my friend Darren, we cheers like 3 to 1 cheers. And then one one week we did like, we were like, let's break these mugs.\n\n00:12:00:18 - 00:12:14:16\nNick Clason | Hybrid Ministry\nSo we went cheers. Because they're almost always empty. Because we act like it's the morning. But we often film like in the afternoon or whatever. And so they're almost always empty. And so we'll like clink real hard and like, you can tell there's no coffee. And, you know, we'll joke about how there's no coffee and then we're faking it or whatever, all the things.\n\n00:12:14:19 - 00:12:29:11\nNick Clason | Hybrid Ministry\nBut the last time we crashed the mugs together, and then we'll just say something like, if you're not watching, you're definitely going to want to go back and watch that one, right? And so if you want a camera, get a camera. If you want the podcast mix, just check those links out down below and we'll get you taken care of for that.\n\n00:12:29:13 - 00:12:47:01\nNick Clason | Hybrid Ministry\nAll right. So what about the format. What do we do on our show? Like I said, our goal is 15 minutes or less. Honestly, we almost always, go ten or less. And so part of the way that we're able to do it is we don't sit down. We don't do a new half long form podcast, no Shade to carry.\n\n00:12:47:01 - 00:13:09:02\nNick Clason | Hybrid Ministry\nHe's the goat at what he does. But we our goal is 10 or 15 minutes or less with a nugget of training. Okay. And so here is our, format. So when we sit down to record, we batch record, we record for at a time essentially a month's worth of podcasts, and we sort of create little mini series within those four months.\n\n00:13:09:05 - 00:13:29:25\nNick Clason | Hybrid Ministry\nHere's the thing. You're a youth pastor, you're in on church communications. You are good at creating series. So create a series of training topics. Let me just give you a few of the ones that we've done in our context. So we've done a podcast called The Secret Stuff, like the Secret Sauce to having a great youth ministry small group.\n\n00:13:29:25 - 00:13:47:16\nNick Clason | Hybrid Ministry\nAnd there's like, you know, your quiet time and your prayer life and those types of things. We also did a let's envision a students experience from the parking lot to the front door to in our main room to in a small group. And so those are all four different little episodes, right? They all kind of build off each other.\n\n00:13:47:21 - 00:14:05:21\nNick Clason | Hybrid Ministry\nWe did this little series on why certain stuff matters. So we do yearly debriefs with all of our leaders. So why debriefs matter? Why fun matters like camps or retreats matter. Why group covenants matter? This was sort of during the holidays. We did a bunch of one offs like five tips for caring for Hurting Teens. The ten Minute Rule Ministry.\n\n00:14:05:21 - 00:14:30:27\nNick Clason | Hybrid Ministry\nDuring the holidays, we did a little four part series on on Generation Alpha and what makes them different. We talked about, some like group tips, like how to lean into the awkward silences, how to, when you're allowed to skip the lesson, this game changer that you won't want to miss? We have, like, a little, moniker in our student ministry where we say students are welcomed, wanted, needed and known.\n\n00:14:30:27 - 00:14:54:15\nNick Clason | Hybrid Ministry\nAnd so we did an episode on welcome to didn't episode on wanted. We did an episode on needed, and then we did an episode Nick Clason | Hybrid Ministry. Right. So as you can see, those are just some ideas for content that you can use. And so we, we block them like that, we sit down, we record in a one hour block, we record all the audio, we record all the video, we don't break, we, we start recording.\n\n00:14:54:17 - 00:15:10:22\nNick Clason | Hybrid Ministry\nAnd then when we're done, we're done. And we keep everything rolling. The video is still rolling, the audio is still rolling. And then we'll talk for a minute. We got a little, you know, a little table or sheet you can see down below. Our at all let you see like our videos and stuff like that. You can go check out what we do.\n\n00:15:10:25 - 00:15:26:28\nNick Clason | Hybrid Ministry\nWe got a little sheet. So we'll talk for a minute. We'll, we'll make sure. Who are we? You know, shouting out all the stuff. We'll get to all that in a minute. But that's, that's how we block record. Then the format of our show is in three parts a shout out, the piece of content or the little nugget of training or whatever we want it to be.\n\n00:15:27:05 - 00:15:49:07\nNick Clason | Hybrid Ministry\nAnd then finally we'll end with, some sort of story and we call it story time. And so those are our three segments. And so, any time we, we start in our four part series, the very first episode of that, our shout out is for anyone who's new to our team. And so, whenever someone would join our team, historically, we would want to like at the next leader lunch or whatever, say, hey, thanks so much for being here.\n\n00:15:49:07 - 00:16:03:16\nNick Clason | Hybrid Ministry\nThis is so and so. Here's a little leader gift for them. Welcome to the team. Right. Well we were forgetting that. Sort of like let's just add it to the podcast and then we take their little leader gift which is a mug, and we store it for them in our leader work room, we have a little whiteboard we write, welcome to the team.\n\n00:16:03:16 - 00:16:23:17\nNick Clason | Hybrid Ministry\nSo and so we draw a little arrow, grab your mug okay. And we actually kind of create a little section in our, our leader room. Like our workroom which is all like podcast prizes. Okay. So after the first episode, then we do some sort of shout out, so what's a leader that's been crushing it? We shout them out and we'll often give something away.\n\n00:16:23:20 - 00:16:42:11\nNick Clason | Hybrid Ministry\nAnd that's, you know, around Christmas we'll give them, like, a silly mug. Recently we got some, like, free ice cream gift cards. We'll give away the ice cream gift cards, like, whatever we kind of have laying around. You don't have to do that, but we'll do some sort of giveaway. I use sidekick for that, put all of their names into the picture, and I just create some sort of criteria.\n\n00:16:42:11 - 00:17:00:01\nNick Clason | Hybrid Ministry\nSo like, hey, if you came to the last leader lunch, your name is in the picture. If you've already, RSVP to the next leader lunch at time of recording, your name is in the picture. You get the drill and then sometimes, instead of creating shout outs and doing a giveaway, we will do leader Roulette. So we'll put their names in for some reason.\n\n00:17:00:06 - 00:17:19:11\nNick Clason | Hybrid Ministry\nRSVP to the thing, right? And then, their name pops up. We don't know. We run it on sidekick. Whoever pops up will say, hey, you want ice cream? And, here's a shout out. And so we call it leader Shout out roulette. We tell them like, we don't know who's going to pop up. So we're going to be coming up with these shout outs kind of on the fly.\n\n00:17:19:14 - 00:17:39:22\nNick Clason | Hybrid Ministry\nAnd it's a fun little challenge. Then we hop into the content. You heard some of the content that we've done over the last year. And then finally we end with some sort of story. And that's a way for us to, you know, think youth group chronicles, like it's those, those types of stories that are happening within our youth ministry or a funny story that we have heard about or something that's even happened in our past.\n\n00:17:39:22 - 00:18:05:14\nNick Clason | Hybrid Ministry\nAnd those are, hard to to get at first. But once our leaders start listening, they start telling us stuff and we always blur and bleep out all of the students name. So if a student ever runs across this on our YouTube channel, they're not feeling like isolated or whatever, and we make the stories vague enough that they're not going to know, and, and, you know, we just kind of go from there and students don't really listen to these anyway, but if they do ever stumble across them, they're not going to be hopefully embarrassed.\n\n00:18:05:20 - 00:18:23:23\nNick Clason | Hybrid Ministry\nNow, last thing you've done all the work you've bought, all the gear, you've come up with, the format, you've started filming all those things. How then do you launch it? I'm glad you asked. Let's check it out. Last section. So this is what we did. We created a little stickers on Sticker Mule with a QR code that took them to our website.\n\n00:18:24:00 - 00:18:43:05\nNick Clason | Hybrid Ministry\nI'll link the website down below, which pulled in a section of our playlist from our nucleus, sermons kind of database. And then, and the way that I schedule that is we schedule, like I said, a weekly message. And so the leader podcast drops at five on a Monday. And then the the message of the week drops at six.\n\n00:18:43:05 - 00:19:03:16\nNick Clason | Hybrid Ministry\nThat's our sermon that we're teaching that Wednesday night. But remember, we pre-filled those that drops at six. And so when you go on our main page, the most recent message is going to be there because it posted one hour after the Leader podcast. So the only time the Leader podcast is highlighted on the main section of our website is from 5:00 am to 6 a.m. Monday morning.\n\n00:19:03:18 - 00:19:25:12\nNick Clason | Hybrid Ministry\nNow, if you go to the leader page on our website, it's highlighting the leader podcast playlist. So we make sure whenever we post that it's leader podcast playlist and that that little, playlist is a featured section on the website there. But so we, created a QR code to that section of the website, to that playlist.\n\n00:19:25:14 - 00:19:50:00\nNick Clason | Hybrid Ministry\nAnd then we also put a little piece of copy like, hey, make sure you subscribe, make sure you whatever. And we did a giveaway, right. The first round of podcasts I put in like our group chat screenshot that you are subscribed to our leader podcast, and anyone who screenshotted it and posted it in our group chat, they had an opportunity to win something, to put their names in sidekick and that honestly, that kind of started the whole giveaway thing and now it's just kind of a staple of what we did.\n\n00:19:50:00 - 00:20:10:04\nNick Clason | Hybrid Ministry\nWe didn't go into it with that. The that being the intention, but that's kind of how it started. And then we did three weeks worth of like promotion around it. And what's funny is my boss was like, let's do this at our next leader launch. Let's launch it there. But when we recorded our first batch of episodes in July, I was like, are we really?\n\n00:20:10:04 - 00:20:27:15\nNick Clason | Hybrid Ministry\nDo we really want to sit on these pieces of content for that long? And he's like, no, not really. I was like, do we need an in-person event to launch it? He's like, dude, you're the hybrid guy. You tell me what we should do. And I was like, all right, so, one week, let's buy, like, you know, elevated breakfast.\n\n00:20:27:15 - 00:20:46:08\nNick Clason | Hybrid Ministry\nYou know, we give donuts every Sunday morning. Let's do, like, breakfast burritos just for our leaders in the later work room. And let's have a little, like, sign in there. This is leader podcast is coming. And then the next week I can't remember what we did. We did something else food breakfast related. And then the final week we blew it up only for our leaders breakfast all the way around.\n\n00:20:46:10 - 00:21:18:10\nNick Clason | Hybrid Ministry\nAnd we brought in like, espresso coffee cart. And on the sleeve of the coffee cups, we printed a sticker with a QR code that said Leader Podcast, you know, and so they could scan that so that they could subscribe and all that stuff. And then all those three weeks were doing, like, weekly giveaways. One of the things we did during that three weeks or month of ramp up of launching is I took the the pilot episode and, which is just, you know, my, my boss, selfie style video.\n\n00:21:18:16 - 00:21:36:13\nNick Clason | Hybrid Ministry\nAnd I put that video on loop on a TV in our leader workspace. So they walked in and they saw it. And so for three weeks or a month, everything was leader podcast, so everybody knew about it. And then as we've gone as people win stuff and whatever, we'll shout them out. We'll say, hey man, great job. So and so.\n\n00:21:36:20 - 00:21:53:24\nNick Clason | Hybrid Ministry\nThey got the shout out this week on the podcast that'll be in our leader group chat. And so if they're active in our leader group chat and like they're coming every Sunday to our leader workroom with the prizes on the on the wall, they're they're gonna know about our leader podcast. And so that's how we kind of keep it in front of them.\n\n00:21:53:24 - 00:22:16:14\nNick Clason | Hybrid Ministry\nAnd like I've said, it is is built an amazing amount of camaraderie around and among our leaders. And so that's why I think you should do a weekly leader podcast. It's a month out of our our schedule to film it. And then a little bit of time to edit it and then boom, off we go. So thank you so much for being here at the Hybrid Ministry Podcast.\n\n00:22:16:14 - 00:22:23:01\nNick Clason | Hybrid Ministry\nThis is how I do a weekly leader podcast. And till next time, as always my friends, don't forget to stay hybrid.","content_html":"\u003cp\u003eYou need to train your volunteer youth leaders, but how do you produce a podcast, which gives you the outlet to offer more trainings than you even know what to do with? And how do you not lose your life to it?\u003cbr\u003e\nHere\u0026#39;s how I produce a weekly leader podcast with only one hour per month of a time committment!\u003cbr\u003e\nYes, I\u0026#39;ll show you everything I do from getting started, the gear, and maintaining it!\u003cbr\u003e\nWelcome to the Hybrid Ministry Show!\u003c/p\u003e\n\n\u003cp\u003eWe discuss all of this, and MORE on my weekly [BONUS] podcast, check it out here:\u003c/p\u003e\n\n\u003cp\u003e🎧 [BONUS PODCAST] Become a “Hybrid Hero\u0026quot; \u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📊 [FREE] HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅ CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOW NOTES\u003c/strong\u003e\u003cbr\u003e\nShownotes \u0026amp; Transcripts\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/146\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/146\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DARREN’S EPISODE\u003cbr\u003e\n\u003ca href=\"https://youtu.be/XU9J2S4oJAU\" rel=\"nofollow\"\u003ehttps://youtu.be/XU9J2S4oJAU\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NATIONAL DAY TRAINING\u003cbr\u003e\n\u003ca href=\"https://www.trainmyvolunteers.com\" rel=\"nofollow\"\u003ehttps://www.trainmyvolunteers.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NEXT GEN COACHING PODCAST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=HVLuq7Wg_ds\u0026t=510s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=HVLuq7Wg_ds\u0026amp;t=510s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GEAR RECS\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SEE OUR PODCAST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=tQNSuUuvDIg\u0026list=PL_FbsNmRvDjfJ1ehYNxtH10bhHrndhdV0\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=tQNSuUuvDIg\u0026amp;list=PL_FbsNmRvDjfJ1ehYNxtH10bhHrndhdV0\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NUCLEUS\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CROSSCREEK LEADERS WEBSITE\u003cbr\u003e\n\u003ca href=\"https://www.crosscreekstudents.com/leader\" rel=\"nofollow\"\u003ehttps://www.crosscreekstudents.com/leader\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PODCAST HOSTS\u003cbr\u003e\n\u003ca href=\"https://libsyn.com/\" rel=\"nofollow\"\u003ehttps://libsyn.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.podbean.com/\" rel=\"nofollow\"\u003ehttps://www.podbean.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.buzzsprout.com/\" rel=\"nofollow\"\u003ehttps://www.buzzsprout.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.spreaker.com/\" rel=\"nofollow\"\u003ehttps://www.spreaker.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.simplecast.com/\" rel=\"nofollow\"\u003ehttps://www.simplecast.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://blubrry.com/\" rel=\"nofollow\"\u003ehttps://blubrry.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://transistor.fm/\" rel=\"nofollow\"\u003ehttps://transistor.fm/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://castos.com/\" rel=\"nofollow\"\u003ehttps://castos.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.captivate.fm/\" rel=\"nofollow\"\u003ehttps://www.captivate.fm/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://rss.com/\" rel=\"nofollow\"\u003ehttps://rss.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://open.spotify.com/genre/podcasts-page\" rel=\"nofollow\"\u003ehttps://open.spotify.com/genre/podcasts-page\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.acast.com/\" rel=\"nofollow\"\u003ehttps://www.acast.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://megaphone.spotify.com/\" rel=\"nofollow\"\u003ehttps://megaphone.spotify.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.podomatic.com/\" rel=\"nofollow\"\u003ehttps://www.podomatic.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://soundcloud.com/\" rel=\"nofollow\"\u003ehttps://soundcloud.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 How I Produce a Weekly Leader Podcast\u003cbr\u003e\n01:17 Why you need a leader podcast\u003cbr\u003e\n06:28 Getting Started: Gear \u0026amp; Platforms\u003cbr\u003e\n12:28 Show Format \u0026amp; Topic Ideas\u003cbr\u003e\n18:06 Launching Your New Podcast!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:08 - 00:00:45:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAre you looking for and longing for? Youth ministry, leader development that is not dependent upon a leader\u0026#39;s attendance to an individual meeting. You know, I even once heard Kurt Johnston, the, famous, like, youth ministry guru from Southern California. He said, you know, your trainings aren\u0026#39;t as good as you think. And that was a gut punch, man. Do you want to be in a position where you\u0026#39;ve communicated to your leaders everything you could possibly ever think that you need to, and still be struggling to find more things to say at your next leader meeting?\u003c/p\u003e\n\n\u003cp\u003e00:00:45:02 - 00:01:09:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell, let me tell you how I, as we are rounding out the final episode of this mini series that we\u0026#39;ve been doing, how I in an individual solo pod, how I produce a weekly leader podcast, and all of the things that I just teased are true of what we have going on in our student ministry and on our weekly leader podcast.\u003c/p\u003e\n\n\u003cp\u003e00:01:09:18 - 00:01:34:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as always, there are chapters listed down below in a podcast catch or here on YouTube. Welcome my friends, to the Hybrid Ministry show. What\u0026#39;s up everyone? Welcome to the Hybrid Ministry Show and the completion of our little mini series, how I. And in this episode, we will talk about how I produce a weekly leader podcast, which is a small sliver to a bigger leader culture strategy.\u003c/p\u003e\n\n\u003cp\u003e00:01:34:08 - 00:01:54:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you want, like all there is to know about youth ministry volunteers, youth ministry leaders, recruiting, retaining all of that, you need to check out the episode that I just most recently dropped with my boss and friend, Erin Sutton, linked right here at the top of the screen. You can go check that out, but this is a small segment of what we do to help create the leader culture that we want.\u003c/p\u003e\n\n\u003cp\u003e00:01:54:25 - 00:02:23:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWith our leaders. And so why a podcast? So let me just back up real quick philosophically and say this. Like, why are we determined and decided that we wanted a leader podcast was we had a monthly leader meeting in our context, and there felt to be so much pressure on that one meeting, for example, like at the August leader meeting or, you know, September leader meeting, we would be like, we need to make sure that we hit all of these onboarding things.\u003c/p\u003e\n\n\u003cp\u003e00:02:23:29 - 00:02:47:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe need to make sure that our leaders know about all of these resources that we have to offer. We need to like, make sure, make sure, make sure, make sure like give me a like or a subscribe. If you\u0026#39;ve ever been in a position like that where you just feel like there\u0026#39;s so much pressure on your one time once a year, or maybe twice a year gathering of sorts, and then, you know, if you\u0026#39;re doing anything which you should, by the way, lean into the download Youth Ministry, National Day of Volunteer Training.\u003c/p\u003e\n\n\u003cp\u003e00:02:47:23 - 00:03:09:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike those those pieces of content and those like events are fantastic momentum builders for you and your team. We\u0026#39;re a part of it. We\u0026#39;re a customer, so you should check it out. Getting zero kickback from promoting it, but link down below if you\u0026#39;re interested in the National Day information. But like if you do those things, you also feel the pressure at those leader meetings like, oh, I got them all together.\u003c/p\u003e\n\n\u003cp\u003e00:03:09:08 - 00:03:32:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI got them all in the room. I gotta make sure I cover all the things that I need to cover. And because of that tension that we felt and we were experiencing, finally I proposed and pitched this idea to my bosses like, let\u0026#39;s what if we came up with a weekly leader podcast and I was on an episode, of another podcast, the next Gen coaching Podcast with, Ryan Manning?\u003c/p\u003e\n\n\u003cp\u003e00:03:32:29 - 00:03:52:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;ll link that episode down below. And I told him we had a weekly leader podcast and that it\u0026#39;s video based, and he was like weekly, And you could tell his wheels are turning because he had a podcast, but it wasn\u0026#39;t weekly. And the reason that I push so hard for weekly. And before you turn this off, like, remember the chapters down below if you wanna skip this part.\u003c/p\u003e\n\n\u003cp\u003e00:03:52:23 - 00:04:14:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut the reason I push so hard for weekly is because that is your best chance to actually create a little bit of momentum and actually get your leaders to begin adopting the rhythm and the practice, if they can expect it weekly. Now, what we as churches often default into is we don\u0026#39;t think we have the ability to produce it weekly because let\u0026#39;s be honest, we\u0026#39;re producing a lot of other things weekly.\u003c/p\u003e\n\n\u003cp\u003e00:04:14:00 - 00:04:29:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;ve got a weekly program and a weekly sermon and a weekly worship service, like all those things. And so we\u0026#39;re like, let\u0026#39;s not let\u0026#39;s start with what we know we can achieve. Not a bad strategy, but let me tell you how we do it and how we can achieve it with only one hour per month worth of work.\u003c/p\u003e\n\n\u003cp\u003e00:04:29:20 - 00:05:01:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay, so, I went in for the weekly, push and we wanted to make the podcast less than 15 minute weekly commitment for our leaders, and we wanted them to hit it. You know, we drop it every single Monday morning. They can consume it whenever they choose to, but the idea is if they are like avid listeners or they\u0026#39;re listening regularly, they\u0026#39;re getting it on their, you know, first 15 minutes on their way to work Monday morning, it drops super duper early, like 5:00 in the morning.\u003c/p\u003e\n\n\u003cp\u003e00:05:01:15 - 00:05:20:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo hopefully that catches any leader on their commute. You know, we live in the DFW area, so a fair bit of our leaders commute pretty far. And so we wanted them to be able to catch it in their car on their way to work. All right. And within that, within us doing it weekly, we were able to hit because of the frequency.\u003c/p\u003e\n\n\u003cp\u003e00:05:20:16 - 00:05:43:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;re able to hit so many different training topics, and we\u0026#39;re able to cover so much more ground on the information or the communication or the announcement side of what we wanted our leaders to get with just simply choosing to do it weekly. And by doing that, it also has had some other side benefits, such as help reinforce and build the culture that we want within our youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:05:43:20 - 00:06:04:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s brought our group chat to life because there\u0026#39;s a weekly piece of content being delivered directly to them that they interact with, and then they\u0026#39;ll make fun of us and throw jokes and memes and all the things that serve to build and reinforce our leader culture. So that\u0026#39;s the why. That\u0026#39;s why we chose philosophically. Those were our goals, those were our desires with it.\u003c/p\u003e\n\n\u003cp\u003e00:06:04:24 - 00:06:22:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so because of that, if you\u0026#39;re interested, if you\u0026#39;re like, yeah, I got it, I\u0026#39;m in I my trainings aren\u0026#39;t as good as I think they are. Thanks Kurt Johnston for that. But I want to offer some, some ongoing kind of training for my leaders on the go as you go. How do you do that? How do you do it in less than 15 minutes?\u003c/p\u003e\n\n\u003cp\u003e00:06:22:27 - 00:06:41:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHow do you do it in less than one hour per month? Let me tell you how. Let\u0026#39;s happen. You ready to start a podcast? You need to determine a podcast host. And here, just down below, there\u0026#39;s going to be links to all of these and a list of them. And then I\u0026#39;m going to tell you what we use in our context.\u003c/p\u003e\n\n\u003cp\u003e00:06:41:04 - 00:07:08:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you need to choose some sort of podcast host that\u0026#39;s going to have some sort of monthly fee associated with it. Less than $20, $20 is probably the absolute cap. But you could look into, service like Libsyn, Podbean, Buzzsprout, Spreaker Simple cast blueberry transistor casters captivate rss.com, Spotify, a gas megaphone, paddle matic and SoundCloud. I don\u0026#39;t use any of those.\u003c/p\u003e\n\n\u003cp\u003e00:07:08:04 - 00:07:34:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell, we actually use is we use nucleus. And if you\u0026#39;ve been listening to any of my, things on communication, nucleus is our website builder. And nucleus has a built in podcast catcher and RSS feed creator. And now if you are using nucleus for your wider church podcast, they only give you one. So if you\u0026#39;re already using your utilizing some sort of podcast RSS feed, then you\u0026#39;re going to need to go and get another one.\u003c/p\u003e\n\n\u003cp\u003e00:07:34:28 - 00:07:58:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd nucleus doesn\u0026#39;t offer the ability to have a second, podcast or a second RSS feed. However, if you are in a bigger church and they do have some sort of like podcast hosting thing, just think for like your past their sermons and let\u0026#39;s say they\u0026#39;re using something like a Libsyn go talk to your communications director or explore what, account features are available to you, and see if you can add on a second podcast on your podcast hosting feed.\u003c/p\u003e\n\n\u003cp\u003e00:07:59:03 - 00:08:20:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat you need from your podcast hosting feed is what\u0026#39;s called the RSS feed. The RSS feed is how podcasts are distributed to their catchers. And so there\u0026#39;s essentially three main podcasts, services out there. There\u0026#39;s YouTube, which is honestly not very good, but YouTube is kind of taking over the world. So I\u0026#39;m just not I\u0026#39;m not ignoring it right now.\u003c/p\u003e\n\n\u003cp\u003e00:08:20:02 - 00:08:47:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you can use YouTube\u0026#39;s RSS feed, but you\u0026#39;re going to need to get that unique RSS feed from your podcast host. There\u0026#39;s also Spotify, and then there\u0026#39;s also Apple Podcasts. And those are really it. Now you might be thinking there\u0026#39;s other podcast catchers out there like I used for something called Castbox. And yes, I do. However, Castbox uses the Apple RSS feed and converts it over so I can get it on an Android phone because I don\u0026#39;t have access to the Apple Podcast catcher.\u003c/p\u003e\n\n\u003cp\u003e00:08:47:12 - 00:09:09:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo like I said, the main ones Apple Podcasts, Spotify, YouTube. Okay, and so you\u0026#39;re also going to need to create a show, create a podcast in those individual things, and then you\u0026#39;re going to need to take your RSS feed from your host and import it into those things your Apple Podcasts, your Spotify, your YouTube. Now listen, you will hate your life the day that you choose to do that.\u003c/p\u003e\n\n\u003cp\u003e00:09:09:21 - 00:09:31:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou will hate your life. You\u0026#39;re going to need emails and you\u0026#39;re going to need two factor authentication. You\u0026#39;re going to need phone numbers. Let me just give you a quick tidbit on that. Create something that is not dependent upon you. Don\u0026#39;t use your personal email. Don\u0026#39;t use your personal phone. If you need to set up like a Google Voice number that you can receive text messages from.\u003c/p\u003e\n\n\u003cp\u003e00:09:31:02 - 00:09:54:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFor the codes for your new Apple podcast, sign on things and off you go. All right. And then save those in a spreadsheet because heaven forbid, I know you\u0026#39;re not thinking about leaving your church anytime soon, but one day you might. And you don\u0026#39;t want those codes coming to your personal cell phone because the fact is, you\u0026#39;re not going to need to log into these things are much of a regular basis.\u003c/p\u003e\n\n\u003cp\u003e00:09:54:00 - 00:10:12:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou need to get them started, kind of set it and forget it. But when you\u0026#39;re setting it, just make sure you set it up in such a way that it can live beyond your tenure at your church. That\u0026#39;s small hack. You\u0026#39;ll thank me later. And then once you get those things set up, you\u0026#39;re ready to get going. You\u0026#39;re ready to make it happen.\u003c/p\u003e\n\n\u003cp\u003e00:10:12:14 - 00:10:31:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, if you want to do some sort of ramp up launch, I have, in just second chapter down below how to launch it. Well, and how we did it and how we got the word out and all those things you are going to need a show to be on your RSS feed. You are going to need some sort of show to to kind of trigger the beginning of your thing.\u003c/p\u003e\n\n\u003cp\u003e00:10:31:21 - 00:10:52:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo consider a trailer, consider some sort of like, teaser of sorts. You know, we I have my boss shoot like a selfie style video less than 60s. And that was our very first episode. But then we use that kind of as promo. And I also got the feeds for Spotify, for Apple Podcasts, and for YouTube kind of started so that we could start pointing people to those things.\u003c/p\u003e\n\n\u003cp\u003e00:10:52:29 - 00:11:13:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey could start subscribing and they could start bookmarking and all those things on their devices. All right. Now, what about gear? Well, you\u0026#39;re in luck. I have, a blog and, former episode on my podcast listed down below in the show notes hybrid ministry that xyzzy slash articles slash studio. And in that you\u0026#39;re going to want to scroll to the podcast Mike section.\u003c/p\u003e\n\n\u003cp\u003e00:11:13:24 - 00:11:41:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd those are the microphones that we use. We also use videos so you can see the the camera that we use there on that same blog. Or you can set up a cell phone camera, which, by the way, full disclosure. So what I\u0026#39;m using right now here on this episode, and you can set up, a camera if you do want to have video, we use, so we do use the YouTube RSS feed, like I said, but I also post individually in its own YouTube playlist, our videos.\u003c/p\u003e\n\n\u003cp\u003e00:11:41:06 - 00:12:00:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo our leaders have the option for audio. They also have the option for video. And there are some things that are fun for them to see on on video. Like one time every episode, me and my friend Darren, we cheers like 3 to 1 cheers. And then one one week we did like, we were like, let\u0026#39;s break these mugs.\u003c/p\u003e\n\n\u003cp\u003e00:12:00:18 - 00:12:14:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo we went cheers. Because they\u0026#39;re almost always empty. Because we act like it\u0026#39;s the morning. But we often film like in the afternoon or whatever. And so they\u0026#39;re almost always empty. And so we\u0026#39;ll like clink real hard and like, you can tell there\u0026#39;s no coffee. And, you know, we\u0026#39;ll joke about how there\u0026#39;s no coffee and then we\u0026#39;re faking it or whatever, all the things.\u003c/p\u003e\n\n\u003cp\u003e00:12:14:19 - 00:12:29:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut the last time we crashed the mugs together, and then we\u0026#39;ll just say something like, if you\u0026#39;re not watching, you\u0026#39;re definitely going to want to go back and watch that one, right? And so if you want a camera, get a camera. If you want the podcast mix, just check those links out down below and we\u0026#39;ll get you taken care of for that.\u003c/p\u003e\n\n\u003cp\u003e00:12:29:13 - 00:12:47:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll right. So what about the format. What do we do on our show? Like I said, our goal is 15 minutes or less. Honestly, we almost always, go ten or less. And so part of the way that we\u0026#39;re able to do it is we don\u0026#39;t sit down. We don\u0026#39;t do a new half long form podcast, no Shade to carry.\u003c/p\u003e\n\n\u003cp\u003e00:12:47:01 - 00:13:09:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHe\u0026#39;s the goat at what he does. But we our goal is 10 or 15 minutes or less with a nugget of training. Okay. And so here is our, format. So when we sit down to record, we batch record, we record for at a time essentially a month\u0026#39;s worth of podcasts, and we sort of create little mini series within those four months.\u003c/p\u003e\n\n\u003cp\u003e00:13:09:05 - 00:13:29:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHere\u0026#39;s the thing. You\u0026#39;re a youth pastor, you\u0026#39;re in on church communications. You are good at creating series. So create a series of training topics. Let me just give you a few of the ones that we\u0026#39;ve done in our context. So we\u0026#39;ve done a podcast called The Secret Stuff, like the Secret Sauce to having a great youth ministry small group.\u003c/p\u003e\n\n\u003cp\u003e00:13:29:25 - 00:13:47:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd there\u0026#39;s like, you know, your quiet time and your prayer life and those types of things. We also did a let\u0026#39;s envision a students experience from the parking lot to the front door to in our main room to in a small group. And so those are all four different little episodes, right? They all kind of build off each other.\u003c/p\u003e\n\n\u003cp\u003e00:13:47:21 - 00:14:05:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe did this little series on why certain stuff matters. So we do yearly debriefs with all of our leaders. So why debriefs matter? Why fun matters like camps or retreats matter. Why group covenants matter? This was sort of during the holidays. We did a bunch of one offs like five tips for caring for Hurting Teens. The ten Minute Rule Ministry.\u003c/p\u003e\n\n\u003cp\u003e00:14:05:21 - 00:14:30:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDuring the holidays, we did a little four part series on on Generation Alpha and what makes them different. We talked about, some like group tips, like how to lean into the awkward silences, how to, when you\u0026#39;re allowed to skip the lesson, this game changer that you won\u0026#39;t want to miss? We have, like, a little, moniker in our student ministry where we say students are welcomed, wanted, needed and known.\u003c/p\u003e\n\n\u003cp\u003e00:14:30:27 - 00:14:54:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so we did an episode on welcome to didn\u0026#39;t episode on wanted. We did an episode on needed, and then we did an episode Nick Clason | Hybrid Ministry. Right. So as you can see, those are just some ideas for content that you can use. And so we, we block them like that, we sit down, we record in a one hour block, we record all the audio, we record all the video, we don\u0026#39;t break, we, we start recording.\u003c/p\u003e\n\n\u003cp\u003e00:14:54:17 - 00:15:10:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then when we\u0026#39;re done, we\u0026#39;re done. And we keep everything rolling. The video is still rolling, the audio is still rolling. And then we\u0026#39;ll talk for a minute. We got a little, you know, a little table or sheet you can see down below. Our at all let you see like our videos and stuff like that. You can go check out what we do.\u003c/p\u003e\n\n\u003cp\u003e00:15:10:25 - 00:15:26:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe got a little sheet. So we\u0026#39;ll talk for a minute. We\u0026#39;ll, we\u0026#39;ll make sure. Who are we? You know, shouting out all the stuff. We\u0026#39;ll get to all that in a minute. But that\u0026#39;s, that\u0026#39;s how we block record. Then the format of our show is in three parts a shout out, the piece of content or the little nugget of training or whatever we want it to be.\u003c/p\u003e\n\n\u003cp\u003e00:15:27:05 - 00:15:49:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then finally we\u0026#39;ll end with, some sort of story and we call it story time. And so those are our three segments. And so, any time we, we start in our four part series, the very first episode of that, our shout out is for anyone who\u0026#39;s new to our team. And so, whenever someone would join our team, historically, we would want to like at the next leader lunch or whatever, say, hey, thanks so much for being here.\u003c/p\u003e\n\n\u003cp\u003e00:15:49:07 - 00:16:03:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis is so and so. Here\u0026#39;s a little leader gift for them. Welcome to the team. Right. Well we were forgetting that. Sort of like let\u0026#39;s just add it to the podcast and then we take their little leader gift which is a mug, and we store it for them in our leader work room, we have a little whiteboard we write, welcome to the team.\u003c/p\u003e\n\n\u003cp\u003e00:16:03:16 - 00:16:23:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo and so we draw a little arrow, grab your mug okay. And we actually kind of create a little section in our, our leader room. Like our workroom which is all like podcast prizes. Okay. So after the first episode, then we do some sort of shout out, so what\u0026#39;s a leader that\u0026#39;s been crushing it? We shout them out and we\u0026#39;ll often give something away.\u003c/p\u003e\n\n\u003cp\u003e00:16:23:20 - 00:16:42:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s, you know, around Christmas we\u0026#39;ll give them, like, a silly mug. Recently we got some, like, free ice cream gift cards. We\u0026#39;ll give away the ice cream gift cards, like, whatever we kind of have laying around. You don\u0026#39;t have to do that, but we\u0026#39;ll do some sort of giveaway. I use sidekick for that, put all of their names into the picture, and I just create some sort of criteria.\u003c/p\u003e\n\n\u003cp\u003e00:16:42:11 - 00:17:00:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo like, hey, if you came to the last leader lunch, your name is in the picture. If you\u0026#39;ve already, RSVP to the next leader lunch at time of recording, your name is in the picture. You get the drill and then sometimes, instead of creating shout outs and doing a giveaway, we will do leader Roulette. So we\u0026#39;ll put their names in for some reason.\u003c/p\u003e\n\n\u003cp\u003e00:17:00:06 - 00:17:19:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRSVP to the thing, right? And then, their name pops up. We don\u0026#39;t know. We run it on sidekick. Whoever pops up will say, hey, you want ice cream? And, here\u0026#39;s a shout out. And so we call it leader Shout out roulette. We tell them like, we don\u0026#39;t know who\u0026#39;s going to pop up. So we\u0026#39;re going to be coming up with these shout outs kind of on the fly.\u003c/p\u003e\n\n\u003cp\u003e00:17:19:14 - 00:17:39:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s a fun little challenge. Then we hop into the content. You heard some of the content that we\u0026#39;ve done over the last year. And then finally we end with some sort of story. And that\u0026#39;s a way for us to, you know, think youth group chronicles, like it\u0026#39;s those, those types of stories that are happening within our youth ministry or a funny story that we have heard about or something that\u0026#39;s even happened in our past.\u003c/p\u003e\n\n\u003cp\u003e00:17:39:22 - 00:18:05:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd those are, hard to to get at first. But once our leaders start listening, they start telling us stuff and we always blur and bleep out all of the students name. So if a student ever runs across this on our YouTube channel, they\u0026#39;re not feeling like isolated or whatever, and we make the stories vague enough that they\u0026#39;re not going to know, and, and, you know, we just kind of go from there and students don\u0026#39;t really listen to these anyway, but if they do ever stumble across them, they\u0026#39;re not going to be hopefully embarrassed.\u003c/p\u003e\n\n\u003cp\u003e00:18:05:20 - 00:18:23:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, last thing you\u0026#39;ve done all the work you\u0026#39;ve bought, all the gear, you\u0026#39;ve come up with, the format, you\u0026#39;ve started filming all those things. How then do you launch it? I\u0026#39;m glad you asked. Let\u0026#39;s check it out. Last section. So this is what we did. We created a little stickers on Sticker Mule with a QR code that took them to our website.\u003c/p\u003e\n\n\u003cp\u003e00:18:24:00 - 00:18:43:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;ll link the website down below, which pulled in a section of our playlist from our nucleus, sermons kind of database. And then, and the way that I schedule that is we schedule, like I said, a weekly message. And so the leader podcast drops at five on a Monday. And then the the message of the week drops at six.\u003c/p\u003e\n\n\u003cp\u003e00:18:43:05 - 00:19:03:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s our sermon that we\u0026#39;re teaching that Wednesday night. But remember, we pre-filled those that drops at six. And so when you go on our main page, the most recent message is going to be there because it posted one hour after the Leader podcast. So the only time the Leader podcast is highlighted on the main section of our website is from 5:00 am to 6 a.m. Monday morning.\u003c/p\u003e\n\n\u003cp\u003e00:19:03:18 - 00:19:25:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, if you go to the leader page on our website, it\u0026#39;s highlighting the leader podcast playlist. So we make sure whenever we post that it\u0026#39;s leader podcast playlist and that that little, playlist is a featured section on the website there. But so we, created a QR code to that section of the website, to that playlist.\u003c/p\u003e\n\n\u003cp\u003e00:19:25:14 - 00:19:50:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then we also put a little piece of copy like, hey, make sure you subscribe, make sure you whatever. And we did a giveaway, right. The first round of podcasts I put in like our group chat screenshot that you are subscribed to our leader podcast, and anyone who screenshotted it and posted it in our group chat, they had an opportunity to win something, to put their names in sidekick and that honestly, that kind of started the whole giveaway thing and now it\u0026#39;s just kind of a staple of what we did.\u003c/p\u003e\n\n\u003cp\u003e00:19:50:00 - 00:20:10:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe didn\u0026#39;t go into it with that. The that being the intention, but that\u0026#39;s kind of how it started. And then we did three weeks worth of like promotion around it. And what\u0026#39;s funny is my boss was like, let\u0026#39;s do this at our next leader launch. Let\u0026#39;s launch it there. But when we recorded our first batch of episodes in July, I was like, are we really?\u003c/p\u003e\n\n\u003cp\u003e00:20:10:04 - 00:20:27:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDo we really want to sit on these pieces of content for that long? And he\u0026#39;s like, no, not really. I was like, do we need an in-person event to launch it? He\u0026#39;s like, dude, you\u0026#39;re the hybrid guy. You tell me what we should do. And I was like, all right, so, one week, let\u0026#39;s buy, like, you know, elevated breakfast.\u003c/p\u003e\n\n\u003cp\u003e00:20:27:15 - 00:20:46:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, we give donuts every Sunday morning. Let\u0026#39;s do, like, breakfast burritos just for our leaders in the later work room. And let\u0026#39;s have a little, like, sign in there. This is leader podcast is coming. And then the next week I can\u0026#39;t remember what we did. We did something else food breakfast related. And then the final week we blew it up only for our leaders breakfast all the way around.\u003c/p\u003e\n\n\u003cp\u003e00:20:46:10 - 00:21:18:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we brought in like, espresso coffee cart. And on the sleeve of the coffee cups, we printed a sticker with a QR code that said Leader Podcast, you know, and so they could scan that so that they could subscribe and all that stuff. And then all those three weeks were doing, like, weekly giveaways. One of the things we did during that three weeks or month of ramp up of launching is I took the the pilot episode and, which is just, you know, my, my boss, selfie style video.\u003c/p\u003e\n\n\u003cp\u003e00:21:18:16 - 00:21:36:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I put that video on loop on a TV in our leader workspace. So they walked in and they saw it. And so for three weeks or a month, everything was leader podcast, so everybody knew about it. And then as we\u0026#39;ve gone as people win stuff and whatever, we\u0026#39;ll shout them out. We\u0026#39;ll say, hey man, great job. So and so.\u003c/p\u003e\n\n\u003cp\u003e00:21:36:20 - 00:21:53:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey got the shout out this week on the podcast that\u0026#39;ll be in our leader group chat. And so if they\u0026#39;re active in our leader group chat and like they\u0026#39;re coming every Sunday to our leader workroom with the prizes on the on the wall, they\u0026#39;re they\u0026#39;re gonna know about our leader podcast. And so that\u0026#39;s how we kind of keep it in front of them.\u003c/p\u003e\n\n\u003cp\u003e00:21:53:24 - 00:22:16:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd like I\u0026#39;ve said, it is is built an amazing amount of camaraderie around and among our leaders. And so that\u0026#39;s why I think you should do a weekly leader podcast. It\u0026#39;s a month out of our our schedule to film it. And then a little bit of time to edit it and then boom, off we go. So thank you so much for being here at the Hybrid Ministry Podcast.\u003c/p\u003e\n\n\u003cp\u003e00:22:16:14 - 00:22:23:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis is how I do a weekly leader podcast. And till next time, as always my friends, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"You need to train your volunteer youth leaders, but how do you produce a podcast, which gives you the outlet to offer more trainings than you even know what to do with? And how do you not lose your life to it?\r\nHere's how I produce a weekly leader podcast with only one hour per month of a time committment!\r\nYes, I'll show you everything I do from getting started, the gear, and maintaining it!\r\nWelcome to the Hybrid Ministry Show!","date_published":"2025-04-24T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/5f8ba839-451b-414c-b279-5aae52ef6785.mp3","mime_type":"audio/mpeg","size_in_bytes":32330563,"duration_in_seconds":1346}]},{"id":"5a6d265a-c795-4d02-b412-a60b5bb749ca","title":"Episode 145: 10 Simple \u0026 Effective Partnering with Parent Tips that REALLY work!","url":"https://www.hybridministry.xyz/145","content_text":"In this conversation, Nick Clason (Hybrid Ministry) and Josh Boldman (Download Youth Ministry) discuss the importance of partnering with parents in youth ministry. Josh gives 10 tips from the perspective of a parent NOT working at a church. Several tips are incredibly Hybrid, and best of all, it's not going to add anymore work to your plate!\n\n📊 [FREE] HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\nSHOW NOTES\nShownotes \u0026amp; Transcripts\nhttps://www.hybridministry.xyz/145\n\n//CONNECT WITH JOSH ON SOCIAL\nhttps://www.tiktok.com/@joshboldman\nhttps://www.instagram.com/joshboldman/\nhttps://www.facebook.com/joshboldman\nhttps://x.com/joshboldman\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n--------------\n🕰️TIMECODES\n00:00 Why Partnering with Parents?\n02:52 Tip #1\n4:34 Tip #2\n05:22 Tip #3\n06:04 Tip #4\n08:55 Tip #5\n10:18 Tip #6\n13:02 Why does starting on time honor parents?\n14:26 Tip #7\n15:03 Tip #8\n15:47 Tip #9\n17:33 Tip #10\n\n--------------\nTRANSCRIPT\nNick Clason (00:00.93)\nWell, so here we are. And Josh, you might be the most frequented guest now on the Hybrid Ministry podcast, which with all I would, I think I sent you one actually. So, so yeah. But today I've been asking people like, what do you feel like you're kind of like an expert on? So we're in this kind of mini series called How I, and so you said, let's talk about partnering with parents. And so.\n\nJosh Boldman (00:06.494)\nYes Do I get a jacket like do I get a like there's like a that's true actually, you know, that's fair\n\nJosh Boldman (00:29.991)\nYeah.\n\nNick Clason (00:31.124)\nover all your different years of experience, what do you feel like uniquely positions you from a mindset or experience-wise or whatever about this idea of partnering with parents?\n\nJosh Boldman (00:38.9)\nMm-hmm, mm-hmm, yeah. Yeah, so I mean, over the course of 20 years in youth ministry, I did the traditional route of before I had a kid, feeling like I knew everything more than any of the parents. Like I was way smarter than them. And then I had my own kid, and then I was able to actually have the blessing of having my own kid in my own ministry. And then recently have now,\n\nNick Clason (00:55.712)\nyeah.\n\nNick Clason (01:03.937)\nMmm.\n\nJosh Boldman (01:08.465)\nlike a life stage where my kid is a part of a ministry that I do not lead. And so it's like, there, that's what I should have. Okay, those are the questions that I now have that I should have been answering.\n\nNick Clason (01:13.358)\nHmm.\n\nNick Clason (01:19.904)\nI do actually think that's a really, really fascinating perspective and one worth exploring. So what are a couple of principles or takeaways, especially in the lane of I'm a youth pastor veteran, I work for a youth ministry company, but as a parent, as a customer, so to speak, of this youth group, like what do you wish you were getting back from the youth ministry?\n\nJosh Boldman (01:23.826)\nYeah. Yeah. Yeah. Mm-hmm.\n\nJosh Boldman (01:35.303)\nMm-hmm.\n\nJosh Boldman (01:42.291)\nYeah. Yeah. I think that's something that every youth minister needs to remember is that you are ministering to a family and not just to a student. Hands down, because like a student is a product, I mean, not entirely, but like they're a product of their family, right? Their parents. when you talk, you talk to a kid, half the things they say are things that they have either heard their parents say or they've\n\nNick Clason (01:53.965)\nMm-hmm.\n\nNick Clason (02:02.028)\nYeah.\n\nJosh Boldman (02:11.835)\nor are in like rebellion against something that their parents have said, right? So like, so like the better that you know the parents, the better you are going to know the student. And whether that that kid has a awesome relationship with their parents or a terrible relationship with their parents or no relationship with their parents, whoever it is at home that takes care of them, that makes them feel safe. You are on the same team with that person, whether you know them or not.\n\nNick Clason (02:15.598)\nYeah. Yeah, yeah.\n\nNick Clason (02:22.446)\nHmm.\n\nNick Clason (02:30.702)\nMm-hmm.\n\nJosh Boldman (02:41.583)\nAnd it, it, it, I will be as blunt as I can be in saying if, you're on the same team as that, of those people and you don't know them, that is dumb. Like it just don't, don't put yourself in a position of being on a team with someone you don't even know.\n\nNick Clason (02:50.563)\nYeah.\n\nNick Clason (02:56.28)\nSo you've worked in some larger contexts, let's say. How would you recommend someone who has a youth group of 50 students with, let's say, 50 unique family units? so probably more than 50 because siblings, whatever. How do they get to know parents? Because I would imagine the pushback from a youth pastor is like, well, I try. have a well, and we have meetings and they never come to the meetings and all this stuff like what. So.\n\nJosh Boldman (03:00.646)\nYep.\n\nJosh Boldman (03:08.23)\nYeah, yeah, Uh-huh.\n\nJosh Boldman (03:17.757)\nYep, I can't know them all yet.\n\nJosh Boldman (03:24.465)\nYeah. Yeah.\n\nNick Clason (03:24.812)\nWe've all been there, we've all experienced it. what, as a parent now on the other side, give us some tips.\n\nJosh Boldman (03:30.418)\nYeah, yeah, I would say one, especially if you're talking about a middle school ministry, do check in at the beginning of the night and be at the check-in station. And I know that seems so like antithetical to like, I should be hanging out with the kids. you know, yes, that's great. Go play nine square, go play gaga ball, whatever, but spend some time at check-in because especially if they're in sixth, seventh, eighth grade, their parents are going to probably walk in with them.\n\nNick Clason (03:42.775)\nMm-hmm.\n\nNick Clason (03:51.938)\nYeah.\n\nNick Clason (03:56.471)\nRight.\n\nJosh Boldman (04:00.274)\nLike, so that's a great opportunity. but even if it's not then like clock the times that, know, like, Hey, when are my best opportunities to meet this parent? And it's, it's almost always going to be a drop-off pickup. Um, we, know, sometimes we'll do like, uh, you know, depending on like the layout of your building and how close the room is to the actual parking lot. Like, um, we used to do a thing where we'd have somebody inside with a walkie talkie and somebody outside with a walkie talkie. So what a parent would pull up.\n\nthey would say, hey, I'm here to pick up Johnny. And so the person on the radio would be like, Johnny. And so then we'd call Johnny's name inside. I was like, why am I not the person outside with the walkie talkie? Like go be that person talking to the parent. you know, that, you know, and, plus one of the best things you can do in that situation is they're like, Hey, I'm here to pick up Johnny. You can be like, dude, Johnny's awesome. Like, let me tell you about Johnny. Johnny is so stinking cool. Yup. Yeah.\n\nNick Clason (04:30.774)\nHmm.\n\nNick Clason (04:40.906)\nYeah, that's so smart.\n\nNick Clason (04:50.902)\nYeah, and what parent doesn't want to hear that about their kid?\n\nJosh Boldman (04:56.562)\nOh yeah, cause think of every time a parent gets called by a teacher, it's to tell them that their kid's not doing great. know, so like if you can be like the one time that you like, or I mean, if you're open enough to literally calling parents, like go call a parent and be like, Hey, I need to tell you something about Johnny. And they're like, what do you do now? They're like, he was amazing. Like, you know, and I mean, don't lie about Johnny. Like if Johnny's a little turd, like, know, you can be honest about it, but like, don't, but don't drag Johnny through.\n\nNick Clason (05:02.294)\nMm-hmm. Mm-hmm.\n\nNick Clason (05:14.924)\nYeah, yeah. That's cool, yeah.\n\nYeah.\n\nJosh Boldman (05:26.62)\nYou know, go out of your way to tell them how awesome it is.\n\nNick Clason (05:26.872)\nYeah.\n\nNick Clason (05:30.284)\nYeah, that's so good. It's like the whole idea of positive reinforcement versus negative, so much more powerful. And we can just be strategic and intentional to position ourselves to do that. Even if you're like, I'll give myself 20 minutes on the calendar a week and I'll try to call as many parents and just say something nice about their kids. And if they're quick conversations or even, bro, leave a voicemail. Maybe they don't answer, whatever. It'll still be awesome. can be like, okay, no need to\n\nJosh Boldman (05:33.859)\nMm-hmm. Totally, totally.\n\nJosh Boldman (05:46.779)\nYeah. yeah.\n\nJosh Boldman (05:56.422)\nYeah!\n\nNick Clason (05:59.67)\nNo need to call back, just wanted to let you know whatever, that'd be really good.\n\nJosh Boldman (06:01.999)\nYeah. Yeah. And especially if you know, you have a kid who is, you know, mean, gosh, I don't know what it has been about the, you know, the 20 years I spent in ministry, but it was like, it was just like every kid with an attention deficit of something, something, something like they all just showed up at our ministry. Right. It was grabbing it, which is a lot of fun. I'm just like, I'll be the first to say like, it is a party, but yes. man. Until the broken arms, but\n\nNick Clason (06:16.854)\nMm-hmm\n\nNick Clason (06:26.348)\nYou had fun during the games.\n\nhaha\n\nJosh Boldman (06:30.781)\nyou would, but the thing was, is you would see parents drop off their kids and those parents were exhausted, right? And they were just like exasperated. Like they are saying like, Hey, please help. And also please give me a break for a minute. And so like, if you can call and like, if they, you know that they're having trouble with their kid at school and you can then brag about something awesome about that kid, like I cannot tell you how that feels. you know, just to be able to know like, cause\n\nNick Clason (06:36.013)\nMmm.\n\nNick Clason (06:44.053)\nMm-hmm.\n\nNick Clason (06:49.464)\nYeah.\n\nNick Clason (06:56.216)\nYeah.\n\nJosh Boldman (07:00.066)\nAnd you know, let's call it what it is. Parents need to hear that not everybody hates their kid. Like, I mean, I know that sounds harsh, but like...\n\nNick Clason (07:05.15)\nMm-hmm. Well, no, you're always questioning, like, are our kids weird? are they? You're always asking that thing.\n\nJosh Boldman (07:10.244)\nRight? Yes. It's like, it's like my own kid. Like I love my kid, but I don't know how other people feel about him unless they tell me, you know? So yeah.\n\nNick Clason (07:17.634)\nThat's it, yeah, no, you're so right. Yeah, so, so far, you know, it's interesting. Like nothing you've said had anything to do with like the youth pastor's sermon or cue cards or so like, what else, man?\n\nJosh Boldman (07:27.48)\nNot even a little. yeah, yeah. It's not, it's not, yeah, it's not the, every year we do a message series where we talk about be nice to your parents. Like, no, that's not, that doesn't help. mean, can't, please do that. yeah, but some things that I have noticed, you know, in times, especially when I started in a ministry where I followed someone who left poorly.\n\nNick Clason (07:38.958)\nYeah, yeah, it sure can help,\n\nJosh Boldman (07:54.064)\nwhat I almost across the board saw was that that person, especially when it came to parents, was disorganized and did not communicate well. So like, and this may sound so minor, but like send an email every week. Like even if it is literally the same email, like it's the same template, just change two things, whatever. But that way when parents are trying to figure out what's going on, they can always look at the last email and see what it was.\n\nNick Clason (08:10.382)\nIt's not that hard.\n\nNick Clason (08:15.02)\nMm-hmm.\n\nNick Clason (08:20.92)\nYeah.\n\nJosh Boldman (08:21.668)\nDon't expect them to open it and read it right when you send it and be like, this email was great.\n\nNick Clason (08:26.05)\nWell, and that's what I would say with our, even the little bit of hybrid strategies, make sure your website's up to date, because how annoying is it when you have a question about what time does that event start, and you go to the website, and it's not even there. And it's like, I send it in the email. It's like, do you know how many emails I've gotten? And so I recommend a do that, do both. Just keep both things, yeah, keep both things updated.\n\nJosh Boldman (08:30.669)\nYeah! Mm-hmm.\n\nYes. Yup.\n\nJosh Boldman (08:39.76)\nhuh. Yeah. Yeah.\n\nJosh Boldman (08:47.184)\nAll of them.\n\nYeah, anything you can do. Yup, 100%.\n\nNick Clason (08:55.308)\nbecause they may not be hanging, like you said, on your every word. like, give me your outline from your last 10 messages so that can go over them with my kid. But no, the parents, they do just want to be able to stay in the loop, and they got a lot going on, just like you do. so help them figure out where they can snag that info, for sure.\n\nJosh Boldman (08:59.021)\nRight.\n\nJosh Boldman (09:08.898)\nYep. Mm-hmm. Yeah.\n\nMm-hmm, yeah, totally. Another good one that we do, and this is literally every place that I started, this was something I instituted within the first month. And I got most pushback from volunteers, which is interesting, was we start and end on time, every week, period. And my gosh, mean, to tell you that, so I was at a place once where when I came in,\n\nNick Clason (09:25.441)\nYeah.\n\nInteresting.\n\nNick Clason (09:32.915)\nMm-hmm. Mm-hmm. Yeah.\n\nJosh Boldman (09:40.751)\nWe started youth group at seven, which really meant it was 7 15. And then youth or the small groups went and they started at like eight 30, which is too late. And that meant that they went until nine on a school night. And then the, the, the overall ministry philosophy was we don't start cleaning up until the last kid leaves because we don't want them to feel like we're like, we're pushing them out. And my thing\n\nNick Clason (09:44.642)\nRight.\n\nNick Clason (09:51.35)\nYeah, on a school night. Yep.\n\nNick Clason (10:03.618)\nHmm.\n\nNick Clason (10:07.19)\nWhich like I get the sentiment.\n\nJosh Boldman (10:08.846)\nI totally get it. and it does, it makes so much sense. But at the end of the day, think, think this through. Like we would have students there till like 10 30 and 11 and then we would clean and I'm there with my own son. So I can't even go home with my own kid and get him to bed. And he's got to go to school the next morning. Right. And so, so now if I'm a parent and I notice a pattern that my kid keeps getting in trouble on Thursdays and\n\nNick Clason (10:23.806)\nMm-hmm. You're in prison. Yeah, you're locked up like.\n\nJosh Boldman (10:38.221)\nthen I also piece it together that they're out late every Wednesday, I'm gonna start putting two and two together and I'm gonna start blaming somebody. And so like...\n\nNick Clason (10:41.762)\nYeah.\n\nNick Clason (10:46.2)\nBro, that's, I mean, we don't, we, so we homeschool our kids this year, first year. They couldn't go to like Wednesday night activities at the church, because it was too tough of a turnaround for their like first and second grade bodies. Like the alarm goes off at 6 a.m. after church on Wednesday night. was like, exactly, it was brutal. And so it's like now the nice thing is like, hey, we're homeschooled and you know what's cool? We can take our kids to church.\n\nJosh Boldman (10:50.126)\nMm-hmm.\n\nJosh Boldman (10:53.901)\nYeah!\n\nJosh Boldman (10:57.645)\nYeah, dude!\n\nso hard.\n\nWhich is crazy. Yeah. Yeah.\n\nYeah. And what it let us do is we said 8 45. That's when we start cleaning up whether students are there or not. And any student who's still there gets to help. And, and so one that actually taught the students that, okay, I'm going to go ahead and leave it at 30. But yeah. But, then when parents would show up and they'd see their kid helping, like even that was like, my gosh, this\n\nNick Clason (11:18.296)\nMm-hmm.\n\ngets to help.\n\nNick Clason (11:26.734)\nOr the good ones will, you know, how can it help?\n\nNick Clason (11:34.999)\nMm-hmm.\n\nJosh Boldman (11:37.858)\nwhat are you doing here and how is this magic and how can I do this at home? And so suddenly that just creates so many more opportunities for conversations with parents and for us to say, we're doing this and we're keeping a tight schedule so that you know what to expect and what your kid knows what to expect at school the next day.\n\nNick Clason (11:54.946)\nYeah, so good. When you say start, how would you see it being helpful? Maybe I understand the ending, the beginning. How is it helpful starting on time as opposed to like a delayed 15 minutes? I feel like that's a staple in youth ministry.\n\nJosh Boldman (12:02.541)\nMm-hmm, yeah, yeah, yeah.\n\nMm-hmm. Yep. Yeah. Oh, yeah. Yeah. So like same thing. Like I know it's a hard turnaround. Like if you your kid gets home from school, you get home from work, you're trying to get dinner, all that. You rush, rush, rush, rush, and you rush to get them there at seven. And then you just see everybody just sitting around and you're like, why did I rush so hard to get here? And yeah. Right. Mm-hmm. Yep. Yeah. Yeah.\n\nNick Clason (12:27.906)\nSo it's like an honoring of the effort that it took to, yeah. So like you actually, yeah, it's good, it's good, I like it.\n\nJosh Boldman (12:35.118)\nYou know, mean, it's never perfect, right? know, mean, you stuff's always gonna go sideways, but like, if you, if you can give them what to expect, then when it does go a little long or, you know, things don't quite work out the way that then it's like, it's not their, their internal monologue is like, again, you know, it's just like, oh, okay, yeah, get it. happens, you know, yeah.\n\nNick Clason (12:43.949)\nMm-hmm.\n\nNick Clason (12:54.678)\nHmm It happened yeah, you have the kind of credibility of like we always end on time Sorry tonight went five minutes late and that's I mean I'm with you like if you're gonna go like late like five minutes is your Absolute max like that's my that's my absolute max. I'm like and I'm sweating bullets in the back like Band we don't need you to play that interlude again. Just pray. Let's go get him out of here. Yeah\n\nJosh Boldman (13:04.119)\nYep. Yep.\n\nJosh Boldman (13:11.958)\nTotally. yeah.\n\nJosh Boldman (13:20.652)\nRight, please actually don't. Please don't. Yeah.\n\nNick Clason (13:24.24)\nalright, anything else?\n\nJosh Boldman (13:26.413)\nI would say, so something we did was we started a text chain where we would send parents discussion questions during the lesson. So that if they were picking their kid up later, they'd be like, instead of saying, how was youth group? They could be like, hey, I heard you were talking about Joshua chapter two. would you have? Yeah.\n\nNick Clason (13:35.456)\nI like it.\n\nNick Clason (13:41.654)\nYeah, it's good. And it goes right to them. Being on the phone, that, as opposed to a cue card, you know, we posted on a Facebook group and I still don't even think that's the most effective place for it. And even, yeah, exactly, that's really good. That's good.\n\nJosh Boldman (13:54.529)\nRight, mm-hmm, yeah. And it lets them opt in. Man, mm-hmm. Two other kind of small things that we used to do is we created an observation deck where it was like a row where parents could come and sit and watch. But it was where, and we always had a volunteer assigned to them, so it was like, you know, we always said, if you're gonna be around kids, you gotta be background checked, yada, yada, and all that. like, but, but.\n\nNick Clason (14:11.186)\nthat's cool.\n\nNick Clason (14:20.63)\nYeah, all the things,\n\nJosh Boldman (14:22.461)\nIf you're a parent, you're just like genuinely curious about what happens here. You don't have to go through that whole process, but we're going to stick a volunteer with you that has, and they're going to be with you the entire time. and, that at least let, let parents know that, this is not a secret. What we do here. We're not, you know, trying to like turn your kids against you or anything like that. yeah. And then, last bit of advice I would give is just when you are talking to parents,\n\nNick Clason (14:32.012)\nYeah, come hang out.\n\nNick Clason (14:36.622)\nHmm.\n\nNick Clason (14:41.836)\nYeah, that's just like a full transparency moment. So that's cool.\n\nJosh Boldman (14:51.38)\nRemember that they are adults and not students. And it's hard to turn that, know, you'd switch that, you know, flip that switch or whatever. Cause you can be really quick going from talking to a bunch of kids to then talking to parents and that same, that same demeanor, that same way, you know, you're addressing, like there's a, the parent that brought the kid and the parent that wants to take that kid home needs, needs respect. And you know, that\n\nand it needs respect shown in a way that's different than the way you show respect to a student. So I say, just remember that, remember you're on the same team. It's not you versus them, it's you and them trying to help the kid.\n\nNick Clason (15:24.995)\nYeah.\n\nNick Clason (15:30.732)\nYeah. And I think the, as I listened to every single thing you said, right? I think the encouraging part is nothing really added anything to your workload. You're not creating some crazy parent seminar. You're not adding some big once a year conference. Like you are subtly shifting your positioning at the beginning and end of service. You're subtly shifting your mindset and your organization and\n\nJosh Boldman (15:45.833)\nRight, no.\n\nNick Clason (16:00.214)\nyou're adding maybe a text thread, right? Which like, it'll take you less than 10 minutes for your entire series to type out two questions per message. You know, like.\n\nJosh Boldman (16:02.9)\nRight. Mm-hmm. Yeah.\n\nJosh Boldman (16:10.503)\nyeah, well, and what we do, we use questions that were small group questions anyway. Yeah, sure.\n\nNick Clason (16:15.596)\nYeah, yeah, and you can copy and paste or reframe slightly and you're right there. So that's so good. Josh, anything else that the people need to know about partnering with parents or anything else they need to know in general?\n\nJosh Boldman (16:20.393)\nYeah, uh-huh, Yep. Totally.\n\nIt, I will say this, okay, and because this is the mistake I made and I think a mistake so many people make, if you don't have kids, do not assume that you know better than the parent. Assume that you are, you can help the parent, assume that you are, you are still a resource and you know, you know students. But just parenting is hard, dude. Like it's so hard. And by, you don't know what, what that parent,\n\nNick Clason (16:40.194)\nMm, that's good.\n\nNick Clason (16:53.32)\nMm-hmm. Mm-hmm.\n\nJosh Boldman (16:58.333)\nis walking in with or what they're walking out with. You might think that that kid is just the golden child, but that might not be what is happening at home. Just don't assume. So go into any conversation with parents, I think, with a posture of learning and a posture of, want to support you, I think is good. Yeah.\n\nNick Clason (17:09.228)\nMm. Yeah.\n\nNick Clason (17:16.248)\nYeah, that's good.\n\nYeah, that's awesome. Hey, all Josh social media, all his stuff's linked down below. Go check him out. But for Josh, this is Nick. Thanks for being here, guys. We'll talk to you next time.\n\nJosh Boldman (17:29.042)\nLater. Bye.","content_html":"\u003cp\u003eIn this conversation, Nick Clason (Hybrid Ministry) and Josh Boldman (Download Youth Ministry) discuss the importance of partnering with parents in youth ministry. Josh gives 10 tips from the perspective of a parent NOT working at a church. 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And Josh, you might be the most frequented guest now on the Hybrid Ministry podcast, which with all I would, I think I sent you one actually. So, so yeah. But today I\u0026#39;ve been asking people like, what do you feel like you\u0026#39;re kind of like an expert on? So we\u0026#39;re in this kind of mini series called How I, and so you said, let\u0026#39;s talk about partnering with parents. And so.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (00:06.494)\u003cbr\u003e\nYes Do I get a jacket like do I get a like there\u0026#39;s like a that\u0026#39;s true actually, you know, that\u0026#39;s fair\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (00:29.991)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:31.124)\u003cbr\u003e\nover all your different years of experience, what do you feel like uniquely positions you from a mindset or experience-wise or whatever about this idea of partnering with parents?\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (00:38.9)\u003cbr\u003e\nMm-hmm, mm-hmm, yeah. Yeah, so I mean, over the course of 20 years in youth ministry, I did the traditional route of before I had a kid, feeling like I knew everything more than any of the parents. Like I was way smarter than them. And then I had my own kid, and then I was able to actually have the blessing of having my own kid in my own ministry. And then recently have now,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:55.712)\u003cbr\u003e\nyeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:03.937)\u003cbr\u003e\nMmm.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (01:08.465)\u003cbr\u003e\nlike a life stage where my kid is a part of a ministry that I do not lead. And so it\u0026#39;s like, there, that\u0026#39;s what I should have. Okay, those are the questions that I now have that I should have been answering.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:13.358)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:19.904)\u003cbr\u003e\nI do actually think that\u0026#39;s a really, really fascinating perspective and one worth exploring. So what are a couple of principles or takeaways, especially in the lane of I\u0026#39;m a youth pastor veteran, I work for a youth ministry company, but as a parent, as a customer, so to speak, of this youth group, like what do you wish you were getting back from the youth ministry?\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (01:23.826)\u003cbr\u003e\nYeah. Yeah. Yeah. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (01:35.303)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (01:42.291)\u003cbr\u003e\nYeah. Yeah. I think that\u0026#39;s something that every youth minister needs to remember is that you are ministering to a family and not just to a student. Hands down, because like a student is a product, I mean, not entirely, but like they\u0026#39;re a product of their family, right? Their parents. when you talk, you talk to a kid, half the things they say are things that they have either heard their parents say or they\u0026#39;ve\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:53.965)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:02.028)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (02:11.835)\u003cbr\u003e\nor are in like rebellion against something that their parents have said, right? So like, so like the better that you know the parents, the better you are going to know the student. And whether that that kid has a awesome relationship with their parents or a terrible relationship with their parents or no relationship with their parents, whoever it is at home that takes care of them, that makes them feel safe. You are on the same team with that person, whether you know them or not.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:15.598)\u003cbr\u003e\nYeah. Yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:22.446)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:30.702)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (02:41.583)\u003cbr\u003e\nAnd it, it, it, I will be as blunt as I can be in saying if, you\u0026#39;re on the same team as that, of those people and you don\u0026#39;t know them, that is dumb. Like it just don\u0026#39;t, don\u0026#39;t put yourself in a position of being on a team with someone you don\u0026#39;t even know.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:50.563)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:56.28)\u003cbr\u003e\nSo you\u0026#39;ve worked in some larger contexts, let\u0026#39;s say. How would you recommend someone who has a youth group of 50 students with, let\u0026#39;s say, 50 unique family units? so probably more than 50 because siblings, whatever. How do they get to know parents? Because I would imagine the pushback from a youth pastor is like, well, I try. have a well, and we have meetings and they never come to the meetings and all this stuff like what. So.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (03:00.646)\u003cbr\u003e\nYep.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (03:08.23)\u003cbr\u003e\nYeah, yeah, Uh-huh.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (03:17.757)\u003cbr\u003e\nYep, I can\u0026#39;t know them all yet.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (03:24.465)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:24.812)\u003cbr\u003e\nWe\u0026#39;ve all been there, we\u0026#39;ve all experienced it. what, as a parent now on the other side, give us some tips.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (03:30.418)\u003cbr\u003e\nYeah, yeah, I would say one, especially if you\u0026#39;re talking about a middle school ministry, do check in at the beginning of the night and be at the check-in station. And I know that seems so like antithetical to like, I should be hanging out with the kids. you know, yes, that\u0026#39;s great. Go play nine square, go play gaga ball, whatever, but spend some time at check-in because especially if they\u0026#39;re in sixth, seventh, eighth grade, their parents are going to probably walk in with them.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:42.775)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:51.938)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:56.471)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (04:00.274)\u003cbr\u003e\nLike, so that\u0026#39;s a great opportunity. but even if it\u0026#39;s not then like clock the times that, know, like, Hey, when are my best opportunities to meet this parent? And it\u0026#39;s, it\u0026#39;s almost always going to be a drop-off pickup. Um, we, know, sometimes we\u0026#39;ll do like, uh, you know, depending on like the layout of your building and how close the room is to the actual parking lot. Like, um, we used to do a thing where we\u0026#39;d have somebody inside with a walkie talkie and somebody outside with a walkie talkie. So what a parent would pull up.\u003c/p\u003e\n\n\u003cp\u003ethey would say, hey, I\u0026#39;m here to pick up Johnny. And so the person on the radio would be like, Johnny. And so then we\u0026#39;d call Johnny\u0026#39;s name inside. I was like, why am I not the person outside with the walkie talkie? Like go be that person talking to the parent. you know, that, you know, and, plus one of the best things you can do in that situation is they\u0026#39;re like, Hey, I\u0026#39;m here to pick up Johnny. You can be like, dude, Johnny\u0026#39;s awesome. Like, let me tell you about Johnny. Johnny is so stinking cool. Yup. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:30.774)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:40.906)\u003cbr\u003e\nYeah, that\u0026#39;s so smart.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:50.902)\u003cbr\u003e\nYeah, and what parent doesn\u0026#39;t want to hear that about their kid?\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (04:56.562)\u003cbr\u003e\nOh yeah, cause think of every time a parent gets called by a teacher, it\u0026#39;s to tell them that their kid\u0026#39;s not doing great. know, so like if you can be like the one time that you like, or I mean, if you\u0026#39;re open enough to literally calling parents, like go call a parent and be like, Hey, I need to tell you something about Johnny. And they\u0026#39;re like, what do you do now? They\u0026#39;re like, he was amazing. Like, you know, and I mean, don\u0026#39;t lie about Johnny. Like if Johnny\u0026#39;s a little turd, like, know, you can be honest about it, but like, don\u0026#39;t, but don\u0026#39;t drag Johnny through.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:02.294)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:14.924)\u003cbr\u003e\nYeah, yeah. That\u0026#39;s cool, yeah.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (05:26.62)\u003cbr\u003e\nYou know, go out of your way to tell them how awesome it is.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:26.872)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:30.284)\u003cbr\u003e\nYeah, that\u0026#39;s so good. It\u0026#39;s like the whole idea of positive reinforcement versus negative, so much more powerful. And we can just be strategic and intentional to position ourselves to do that. Even if you\u0026#39;re like, I\u0026#39;ll give myself 20 minutes on the calendar a week and I\u0026#39;ll try to call as many parents and just say something nice about their kids. And if they\u0026#39;re quick conversations or even, bro, leave a voicemail. Maybe they don\u0026#39;t answer, whatever. It\u0026#39;ll still be awesome. can be like, okay, no need to\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (05:33.859)\u003cbr\u003e\nMm-hmm. Totally, totally.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (05:46.779)\u003cbr\u003e\nYeah. yeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (05:56.422)\u003cbr\u003e\nYeah!\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:59.67)\u003cbr\u003e\nNo need to call back, just wanted to let you know whatever, that\u0026#39;d be really good.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (06:01.999)\u003cbr\u003e\nYeah. Yeah. And especially if you know, you have a kid who is, you know, mean, gosh, I don\u0026#39;t know what it has been about the, you know, the 20 years I spent in ministry, but it was like, it was just like every kid with an attention deficit of something, something, something like they all just showed up at our ministry. Right. It was grabbing it, which is a lot of fun. I\u0026#39;m just like, I\u0026#39;ll be the first to say like, it is a party, but yes. man. Until the broken arms, but\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:16.854)\u003cbr\u003e\nMm-hmm\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:26.348)\u003cbr\u003e\nYou had fun during the games.\u003c/p\u003e\n\n\u003cp\u003ehaha\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (06:30.781)\u003cbr\u003e\nyou would, but the thing was, is you would see parents drop off their kids and those parents were exhausted, right? And they were just like exasperated. Like they are saying like, Hey, please help. And also please give me a break for a minute. And so like, if you can call and like, if they, you know that they\u0026#39;re having trouble with their kid at school and you can then brag about something awesome about that kid, like I cannot tell you how that feels. you know, just to be able to know like, cause\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:36.013)\u003cbr\u003e\nMmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:44.053)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:49.464)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:56.216)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (07:00.066)\u003cbr\u003e\nAnd you know, let\u0026#39;s call it what it is. Parents need to hear that not everybody hates their kid. Like, I mean, I know that sounds harsh, but like...\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:05.15)\u003cbr\u003e\nMm-hmm. Well, no, you\u0026#39;re always questioning, like, are our kids weird? are they? You\u0026#39;re always asking that thing.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (07:10.244)\u003cbr\u003e\nRight? Yes. It\u0026#39;s like, it\u0026#39;s like my own kid. Like I love my kid, but I don\u0026#39;t know how other people feel about him unless they tell me, you know? So yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:17.634)\u003cbr\u003e\nThat\u0026#39;s it, yeah, no, you\u0026#39;re so right. Yeah, so, so far, you know, it\u0026#39;s interesting. Like nothing you\u0026#39;ve said had anything to do with like the youth pastor\u0026#39;s sermon or cue cards or so like, what else, man?\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (07:27.48)\u003cbr\u003e\nNot even a little. yeah, yeah. It\u0026#39;s not, it\u0026#39;s not, yeah, it\u0026#39;s not the, every year we do a message series where we talk about be nice to your parents. Like, no, that\u0026#39;s not, that doesn\u0026#39;t help. mean, can\u0026#39;t, please do that. yeah, but some things that I have noticed, you know, in times, especially when I started in a ministry where I followed someone who left poorly.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:38.958)\u003cbr\u003e\nYeah, yeah, it sure can help,\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (07:54.064)\u003cbr\u003e\nwhat I almost across the board saw was that that person, especially when it came to parents, was disorganized and did not communicate well. So like, and this may sound so minor, but like send an email every week. Like even if it is literally the same email, like it\u0026#39;s the same template, just change two things, whatever. But that way when parents are trying to figure out what\u0026#39;s going on, they can always look at the last email and see what it was.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:10.382)\u003cbr\u003e\nIt\u0026#39;s not that hard.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:15.02)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:20.92)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (08:21.668)\u003cbr\u003e\nDon\u0026#39;t expect them to open it and read it right when you send it and be like, this email was great.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:26.05)\u003cbr\u003e\nWell, and that\u0026#39;s what I would say with our, even the little bit of hybrid strategies, make sure your website\u0026#39;s up to date, because how annoying is it when you have a question about what time does that event start, and you go to the website, and it\u0026#39;s not even there. And it\u0026#39;s like, I send it in the email. It\u0026#39;s like, do you know how many emails I\u0026#39;ve gotten? And so I recommend a do that, do both. Just keep both things, yeah, keep both things updated.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (08:30.669)\u003cbr\u003e\nYeah! Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eYes. Yup.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (08:39.76)\u003cbr\u003e\nhuh. Yeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (08:47.184)\u003cbr\u003e\nAll of them.\u003c/p\u003e\n\n\u003cp\u003eYeah, anything you can do. Yup, 100%.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:55.308)\u003cbr\u003e\nbecause they may not be hanging, like you said, on your every word. like, give me your outline from your last 10 messages so that can go over them with my kid. But no, the parents, they do just want to be able to stay in the loop, and they got a lot going on, just like you do. so help them figure out where they can snag that info, for sure.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (08:59.021)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (09:08.898)\u003cbr\u003e\nYep. Mm-hmm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm, yeah, totally. Another good one that we do, and this is literally every place that I started, this was something I instituted within the first month. And I got most pushback from volunteers, which is interesting, was we start and end on time, every week, period. And my gosh, mean, to tell you that, so I was at a place once where when I came in,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:25.441)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eInteresting.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:32.915)\u003cbr\u003e\nMm-hmm. Mm-hmm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (09:40.751)\u003cbr\u003e\nWe started youth group at seven, which really meant it was 7 15. And then youth or the small groups went and they started at like eight 30, which is too late. And that meant that they went until nine on a school night. And then the, the, the overall ministry philosophy was we don\u0026#39;t start cleaning up until the last kid leaves because we don\u0026#39;t want them to feel like we\u0026#39;re like, we\u0026#39;re pushing them out. And my thing\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:44.642)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:51.35)\u003cbr\u003e\nYeah, on a school night. Yep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:03.618)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:07.19)\u003cbr\u003e\nWhich like I get the sentiment.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (10:08.846)\u003cbr\u003e\nI totally get it. and it does, it makes so much sense. But at the end of the day, think, think this through. Like we would have students there till like 10 30 and 11 and then we would clean and I\u0026#39;m there with my own son. So I can\u0026#39;t even go home with my own kid and get him to bed. And he\u0026#39;s got to go to school the next morning. Right. And so, so now if I\u0026#39;m a parent and I notice a pattern that my kid keeps getting in trouble on Thursdays and\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:23.806)\u003cbr\u003e\nMm-hmm. You\u0026#39;re in prison. Yeah, you\u0026#39;re locked up like.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (10:38.221)\u003cbr\u003e\nthen I also piece it together that they\u0026#39;re out late every Wednesday, I\u0026#39;m gonna start putting two and two together and I\u0026#39;m gonna start blaming somebody. And so like...\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:41.762)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:46.2)\u003cbr\u003e\nBro, that\u0026#39;s, I mean, we don\u0026#39;t, we, so we homeschool our kids this year, first year. They couldn\u0026#39;t go to like Wednesday night activities at the church, because it was too tough of a turnaround for their like first and second grade bodies. Like the alarm goes off at 6 a.m. after church on Wednesday night. was like, exactly, it was brutal. And so it\u0026#39;s like now the nice thing is like, hey, we\u0026#39;re homeschooled and you know what\u0026#39;s cool? We can take our kids to church.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (10:50.126)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (10:53.901)\u003cbr\u003e\nYeah!\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (10:57.645)\u003cbr\u003e\nYeah, dude!\u003c/p\u003e\n\n\u003cp\u003eso hard.\u003c/p\u003e\n\n\u003cp\u003eWhich is crazy. Yeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eYeah. And what it let us do is we said 8 45. That\u0026#39;s when we start cleaning up whether students are there or not. And any student who\u0026#39;s still there gets to help. And, and so one that actually taught the students that, okay, I\u0026#39;m going to go ahead and leave it at 30. But yeah. But, then when parents would show up and they\u0026#39;d see their kid helping, like even that was like, my gosh, this\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:18.296)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003egets to help.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:26.734)\u003cbr\u003e\nOr the good ones will, you know, how can it help?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:34.999)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (11:37.858)\u003cbr\u003e\nwhat are you doing here and how is this magic and how can I do this at home? And so suddenly that just creates so many more opportunities for conversations with parents and for us to say, we\u0026#39;re doing this and we\u0026#39;re keeping a tight schedule so that you know what to expect and what your kid knows what to expect at school the next day.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:54.946)\u003cbr\u003e\nYeah, so good. When you say start, how would you see it being helpful? Maybe I understand the ending, the beginning. How is it helpful starting on time as opposed to like a delayed 15 minutes? I feel like that\u0026#39;s a staple in youth ministry.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (12:02.541)\u003cbr\u003e\nMm-hmm, yeah, yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm. Yep. Yeah. Oh, yeah. Yeah. So like same thing. Like I know it\u0026#39;s a hard turnaround. Like if you your kid gets home from school, you get home from work, you\u0026#39;re trying to get dinner, all that. You rush, rush, rush, rush, and you rush to get them there at seven. And then you just see everybody just sitting around and you\u0026#39;re like, why did I rush so hard to get here? And yeah. Right. Mm-hmm. Yep. Yeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:27.906)\u003cbr\u003e\nSo it\u0026#39;s like an honoring of the effort that it took to, yeah. So like you actually, yeah, it\u0026#39;s good, it\u0026#39;s good, I like it.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (12:35.118)\u003cbr\u003e\nYou know, mean, it\u0026#39;s never perfect, right? know, mean, you stuff\u0026#39;s always gonna go sideways, but like, if you, if you can give them what to expect, then when it does go a little long or, you know, things don\u0026#39;t quite work out the way that then it\u0026#39;s like, it\u0026#39;s not their, their internal monologue is like, again, you know, it\u0026#39;s just like, oh, okay, yeah, get it. happens, you know, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:43.949)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:54.678)\u003cbr\u003e\nHmm It happened yeah, you have the kind of credibility of like we always end on time Sorry tonight went five minutes late and that\u0026#39;s I mean I\u0026#39;m with you like if you\u0026#39;re gonna go like late like five minutes is your Absolute max like that\u0026#39;s my that\u0026#39;s my absolute max. I\u0026#39;m like and I\u0026#39;m sweating bullets in the back like Band we don\u0026#39;t need you to play that interlude again. Just pray. Let\u0026#39;s go get him out of here. Yeah\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (13:04.119)\u003cbr\u003e\nYep. Yep.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (13:11.958)\u003cbr\u003e\nTotally. yeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (13:20.652)\u003cbr\u003e\nRight, please actually don\u0026#39;t. Please don\u0026#39;t. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:24.24)\u003cbr\u003e\nalright, anything else?\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (13:26.413)\u003cbr\u003e\nI would say, so something we did was we started a text chain where we would send parents discussion questions during the lesson. So that if they were picking their kid up later, they\u0026#39;d be like, instead of saying, how was youth group? They could be like, hey, I heard you were talking about Joshua chapter two. would you have? Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:35.456)\u003cbr\u003e\nI like it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:41.654)\u003cbr\u003e\nYeah, it\u0026#39;s good. And it goes right to them. Being on the phone, that, as opposed to a cue card, you know, we posted on a Facebook group and I still don\u0026#39;t even think that\u0026#39;s the most effective place for it. And even, yeah, exactly, that\u0026#39;s really good. That\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (13:54.529)\u003cbr\u003e\nRight, mm-hmm, yeah. And it lets them opt in. Man, mm-hmm. Two other kind of small things that we used to do is we created an observation deck where it was like a row where parents could come and sit and watch. But it was where, and we always had a volunteer assigned to them, so it was like, you know, we always said, if you\u0026#39;re gonna be around kids, you gotta be background checked, yada, yada, and all that. like, but, but.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:11.186)\u003cbr\u003e\nthat\u0026#39;s cool.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:20.63)\u003cbr\u003e\nYeah, all the things,\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (14:22.461)\u003cbr\u003e\nIf you\u0026#39;re a parent, you\u0026#39;re just like genuinely curious about what happens here. You don\u0026#39;t have to go through that whole process, but we\u0026#39;re going to stick a volunteer with you that has, and they\u0026#39;re going to be with you the entire time. and, that at least let, let parents know that, this is not a secret. What we do here. We\u0026#39;re not, you know, trying to like turn your kids against you or anything like that. yeah. And then, last bit of advice I would give is just when you are talking to parents,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:32.012)\u003cbr\u003e\nYeah, come hang out.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:36.622)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:41.836)\u003cbr\u003e\nYeah, that\u0026#39;s just like a full transparency moment. So that\u0026#39;s cool.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (14:51.38)\u003cbr\u003e\nRemember that they are adults and not students. And it\u0026#39;s hard to turn that, know, you\u0026#39;d switch that, you know, flip that switch or whatever. Cause you can be really quick going from talking to a bunch of kids to then talking to parents and that same, that same demeanor, that same way, you know, you\u0026#39;re addressing, like there\u0026#39;s a, the parent that brought the kid and the parent that wants to take that kid home needs, needs respect. And you know, that\u003c/p\u003e\n\n\u003cp\u003eand it needs respect shown in a way that\u0026#39;s different than the way you show respect to a student. So I say, just remember that, remember you\u0026#39;re on the same team. It\u0026#39;s not you versus them, it\u0026#39;s you and them trying to help the kid.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:24.995)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:30.732)\u003cbr\u003e\nYeah. And I think the, as I listened to every single thing you said, right? I think the encouraging part is nothing really added anything to your workload. You\u0026#39;re not creating some crazy parent seminar. You\u0026#39;re not adding some big once a year conference. Like you are subtly shifting your positioning at the beginning and end of service. You\u0026#39;re subtly shifting your mindset and your organization and\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (15:45.833)\u003cbr\u003e\nRight, no.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:00.214)\u003cbr\u003e\nyou\u0026#39;re adding maybe a text thread, right? Which like, it\u0026#39;ll take you less than 10 minutes for your entire series to type out two questions per message. You know, like.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (16:02.9)\u003cbr\u003e\nRight. Mm-hmm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (16:10.503)\u003cbr\u003e\nyeah, well, and what we do, we use questions that were small group questions anyway. Yeah, sure.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:15.596)\u003cbr\u003e\nYeah, yeah, and you can copy and paste or reframe slightly and you\u0026#39;re right there. So that\u0026#39;s so good. Josh, anything else that the people need to know about partnering with parents or anything else they need to know in general?\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (16:20.393)\u003cbr\u003e\nYeah, uh-huh, Yep. Totally.\u003c/p\u003e\n\n\u003cp\u003eIt, I will say this, okay, and because this is the mistake I made and I think a mistake so many people make, if you don\u0026#39;t have kids, do not assume that you know better than the parent. Assume that you are, you can help the parent, assume that you are, you are still a resource and you know, you know students. But just parenting is hard, dude. Like it\u0026#39;s so hard. And by, you don\u0026#39;t know what, what that parent,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:40.194)\u003cbr\u003e\nMm, that\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:53.32)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (16:58.333)\u003cbr\u003e\nis walking in with or what they\u0026#39;re walking out with. You might think that that kid is just the golden child, but that might not be what is happening at home. Just don\u0026#39;t assume. So go into any conversation with parents, I think, with a posture of learning and a posture of, want to support you, I think is good. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:09.228)\u003cbr\u003e\nMm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:16.248)\u003cbr\u003e\nYeah, that\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eYeah, that\u0026#39;s awesome. Hey, all Josh social media, all his stuff\u0026#39;s linked down below. Go check him out. But for Josh, this is Nick. Thanks for being here, guys. We\u0026#39;ll talk to you next time.\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman (17:29.042)\u003cbr\u003e\nLater. Bye.\u003c/p\u003e","summary":"In this conversation, Nick Clason (Hybrid Ministry) and Josh Boldman (Download Youth Ministry) discuss the importance of partnering with parents in youth ministry. Josh gives 10 tips from the perspective of a parent NOT working at a church. Several tips are incredibly Hybrid, and best of all, it's not going to add anymore work to your plate!","date_published":"2025-04-17T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/5a6d265a-c795-4d02-b412-a60b5bb749ca.mp3","mime_type":"audio/mpeg","size_in_bytes":27191883,"duration_in_seconds":1112}]},{"id":"374542ec-2ab7-46f0-b63a-8655f78e99ad","title":"Episode 144: How I Recruit Awesome Youth Volunteers that Stick","url":"https://www.hybridministry.xyz/144","content_text":"In this episode, Nick sits down with one of his best friends, and also, boss, and they discuss volunteer, not only recruiting, but also how to create such a strong volunteer team that volunteers would never choose to leave your team. Be sure to stick around for the surprising strategy that actually keeps volunteers on the team longer!\n\n📊 [FREE] HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\nSHOW NOTES\nShownotes \u0026amp; Transcripts\nhttps://www.hybridministry.xyz/144\n\nLINKS\nEVERYONE’S CALLED TO YOUTH MINISTRY, THEY JUST DON’T KNOW IT YET\nhttps://www.leadertreks.org/product/everyones-called-to-youth-ministry/?srsltid=AfmBOopjL0EcxJ7aqwuXWiyd0z77tkUIsMPqfIA4dgVOHCPIIdNg32GE\n\n//CONNECT WITH DARREN\nhttps://www.facebook.com/darrensutton.mi\nhttps://www.instagram.com/veteranyp/\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n--------------\n🕰️TIMECODES\n00:00 Meet My Boss \u0026amp; Friend, Darren Sutton\n01:02 35 Years in 35 Seconds\n04:10 Shocking Bar Raising Leader Strategy\n05:33 What if Leaders Don’t Respond?\n07:56 Start Recruiting Leaders from Scratch\n19:33 How do you keep good leaders?\n21:57 Conducting Leader Debriefs\n25:45 A Complete List of Roles\n31:20 Final Encouragement\n\n--------------\nTRANSCRIPT\nNick Clason | Hybrid Ministry (00:01.036)\nWe've recorded so many podcasts together. I don't even know how I feel like we're supposed to Well, everyone here we are. I am with my boss, Darren Sutton, who has his youth ministry till I die shirt on, which I was wearing yesterday. So I'm glad that we coordinated this. But I wanted to get on here and I've been working for Darren now for five years, two different places.\n\nDarren Sutton (00:04.982)\nWelcome back.\n\nDarren Sutton (00:20.691)\nThank you.\n\nNick Clason | Hybrid Ministry (00:29.72)\nAnd aside from having written a book, I would also say practically speaking, Darren has a lot to say about volunteers. But Darren, first, tell us a brief overview. Distill your 35-year youth ministry journey down to 35 seconds. But why in that did volunteers become such a thing for you?\n\nDarren Sutton (00:53.484)\nYeah, I don't know if I can say that in 35 seconds, but I will say this. I was pretty much the Lone Ranger youth pastor who would just grab chaperones when I was absolutely desperate for adults to be in the room or whatever. I would have adults lead Bible study classes and go to summer camp with me and the stuff where you know you can't do everything, so you have them there. But I didn't realize the...\n\nextent of needing people to carry the mission forward and to lean into their own calling until I was about maybe 10 years in and we were having our yeah we were having our third baby and my lead volunteer was like I can't do this and you need you need more people you're not doing this right so my wife basically was like listen you're you are\n\nNick Clason | Hybrid Ministry (01:32.354)\nDid something happen?\n\nDarren Sutton (01:48.29)\nfantastic and you have lots of adult leaders, but you're not equipping them for ministry. You're just having them hold down the pieces that you can't hold down and they have more to offer than that. And you're not, you're not giving them, you know, the runway to do that. And that changed everything. It totally transformed my whole philosophy about why we use volunteers and how we keep them and why that matters.\n\nNick Clason | Hybrid Ministry (01:57.676)\nMmm. Mmm.\n\nNick Clason | Hybrid Ministry (02:03.98)\nYeah. Yeah.\n\nNick Clason | Hybrid Ministry (02:16.982)\nOkay, so yeah, so like I would imagine that, you know, average youth pastor listening is like, you know, they have that mentality, right? The volunteers are a necessary like evil, I don't wanna say, you know, but like they just, know they have to have them. There you go. They're a necessary component, but maybe like, maybe they don't even know what to do with them.\n\nDarren Sutton (02:36.088)\nComponent. Let's go with component. They're necessary component.\n\nNick Clason | Hybrid Ministry (02:46.028)\nYou know what mean? like that, would imagine maybe some of that was your story too. Like maybe control a little bit, but also like, what do I even do with these guys? So yeah, so how did you, before we dive into kind of the recruiting conversation, how did you mentally release yourself and be able to trust that you could actually hand off like meaningful things to said volunteer?\n\nDarren Sutton (02:53.294)\nYou worked for me, you know part of it was control.\n\nDarren Sutton (03:13.89)\nYeah, great question. This, I mean, you know, this is gonna sound like a no brainer, but 25 years ago it wasn't. I started writing job descriptions and I just sat down and said, okay, if I was handing off deeper parts of this, or if the people who were already serving were gonna own it the way I wanted them to.\n\nNick Clason | Hybrid Ministry (03:23.96)\nMm.\n\nNick Clason | Hybrid Ministry (03:35.0)\nYeah.\n\nDarren Sutton (03:37.58)\nWhat did I want that to look like? Like, what did I want them to do? Part of the struggle is that I wasn't recruiting them to anything other than filling the spot and hanging out with kids. And so if I wanted them to be at football games and, you know, choir performances, and if I wanted them to be writing cards to kids who weren't there, and if I wanted them to be reaching out to parents on the regular and all that, I needed to spell that out, and I hadn't done that. And so I was doing all that part, and they were just showing up.\n\nNick Clason | Hybrid Ministry (03:46.978)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (04:01.261)\nMm.\n\nNick Clason | Hybrid Ministry (04:05.622)\nYeah.\n\nDarren Sutton (04:05.866)\nAnd as soon as I kind of raised the bar and said, here's what I really need you to be doing in this role. If you love Jesus and love students and you want to make an eternal impact, it looks like this. It changed everything. So job descriptions were my number one thing. And again, that sounds a little bit like a no brainer now, I think for a lot of people, but we weren't doing that back then.\n\nNick Clason | Hybrid Ministry (04:25.962)\nYeah. So and then they did they did race to the challenge, right? Were you nervous that they wouldn't or couldn't or didn't have the time to or was there any of that?\n\nDarren Sutton (04:31.902)\nyeah. Yeah.\n\nDarren Sutton (04:37.71)\nYou know, I don't remember being nervous about it as much as I was just, was at a point in my ministry and in my family life where I was like, they have to do this. You know, so it never dawned on me, I think, and also young and arrogant. Like it never dawned on me that anybody would say, I don't want to do that. And to their credit, nobody did. Like everybody rose to the challenge. And I really think that\n\nNick Clason | Hybrid Ministry (04:56.802)\nSure.\n\nDarren Sutton (05:07.32)\nwe sell the body of Christ, not volunteers, they're the body. We sell the body short when we assume that they won't invest more. Give them a chance to show you that, right? And if they do, then you know, like they might be better suited for a different role in your ministry, but this role with the job description as it's written, they're just not good for that. And it also gives you a great entry point for a conversation when you do need a leader to level up.\n\nNick Clason | Hybrid Ministry (05:18.348)\nHmm. Yeah, that's good.\n\nDarren Sutton (05:37.078)\nto say like, listen, here's what we signed on for. Help me understand what's a struggle for you in this. Because it seems like these components aren't happening. And I'm just wondering, is that because you're unsure of what to do? Is that because you don't want to do that? You've had bad success with it? Like, help, teach me. Teach me what this, you know, where the holes are here.\n\nNick Clason | Hybrid Ministry (05:41.944)\nHmm\n\nNick Clason | Hybrid Ministry (05:56.672)\nMm, yeah.\n\nNick Clason | Hybrid Ministry (06:00.844)\nBut then you have, like you said, have teeth, right, a little bit to go back if volunteer's not performing and there's nothing more awkward than trying to fire someone who's not getting paid. So.\n\nDarren Sutton (06:04.152)\nYeah.\n\nDarren Sutton (06:10.798)\nI'm sure. Helping them find their fit in the body of Christ.\n\nNick Clason | Hybrid Ministry (06:17.46)\nYep. So, okay, so aside from, you know, someone just buying your book, which is linked down below in the description, obviously.\n\nDarren Sutton (06:25.514)\nhey, thanks. I don't even know if I have a link to my book. Yeah, probably. Maybe the three people who bought it are done with it.\n\nNick Clason | Hybrid Ministry (06:27.956)\nYeah, well, we'll scrounge it up. It's on eBay or something. What? So if you're if someone's just, know, regular old youth pastor and they're like, just like, OK, I hear you. Yeah, I'm doing too much. I'm spinning my wheels. Job description, maybe step one. Step two. Let's talk recruiting like because you.\n\nyou may not even have any leaders to write a job description for. So help someone start. Just rattle off the best recruiting strategies, methods, ideas, and I'll take notes for our own ministry as we're trying to also recruit some people.\n\nDarren Sutton (07:00.908)\nYeah.\n\nDarren Sutton (07:08.172)\nYeah.\n\nbecause there are always holes. Well, where I started was I'm not a big fan of cattle calls from the pulpit or anything like that. Yeah, that's a struggle. Yeah, or you don't get anybody because nobody listens during announcements.\n\nNick Clason | Hybrid Ministry (07:21.686)\nYeah, the youth need volunteers. You're gonna get weirdos.\n\nNick Clason | Hybrid Ministry (07:29.047)\nYeah.\n\nWell, it's a plural you, right? So it's like, you all interested? And so the individual you assumes one of the other ones is gonna take it and they're off the hook.\n\nDarren Sutton (07:36.118)\nYes, exactly. So let me tell you guys, so here's what I did, Nick. Like I, you're right. The individual ask is everything. And I don't mean a fly by, you know, I don't mean a fly by conversation in the hallway on your way to the bathroom. I mean a sit down, real talk. but it takes a minute to get to that, right? Especially if you don't know everybody in our current context, the student ministry is literally a\n\nacross a creek from the rest of the building and so.\n\nNick Clason | Hybrid Ministry (08:07.372)\nYeah. It's one of the most distant locations I've ever served and I would imagine the same for you. So us being a part of the rest of the life of the church, we have to be incredibly intentional to overcome that for sure.\n\nDarren Sutton (08:16.588)\nYeah, for sure.\n\nDarren Sutton (08:22.27)\nExactly. And that's true everywhere, especially if your facility or the space that you occupy is siloed from the rest of the church.\n\nNick Clason | Hybrid Ministry (08:31.372)\nYeah, because it's great to have the youth space, but that their inherent challenge of that is you're in the youth space and not, yeah.\n\nDarren Sutton (08:37.132)\nYeah, it's a youth space. Yeah, it's a youth space. So if you're not a youth, you're not in it. So, yeah, the first thing I did was I went to my senior pastor and said, our students need more visibility. And, you know, in in that church, like where this whole philosophy of how I handle volunteers was born, my space was was attached, but it was up and to the back on a second floor in the far corner of the property. Right.\n\nNick Clason | Hybrid Ministry (08:50.253)\nMm.\n\nNick Clason | Hybrid Ministry (09:06.06)\nYeah, so was separated.\n\nDarren Sutton (09:07.362)\nYeah, exactly. Like you would see kids coming down from the upstairs and be like, my gosh, I'm glad I'm not serving up there. And that was it. So we started using students to take the offering, serve communion, do greeting. And I just, you know, kind of poached a dozen of my highest capacity students and said, let's help the church understand why youth ministry matters.\n\nNick Clason | Hybrid Ministry (09:13.334)\nRight? Yeah, yeah.\n\nNick Clason | Hybrid Ministry (09:31.405)\nMm.\n\nDarren Sutton (09:31.854)\nAnd that didn't require them to be on the platform. We did have some on the platform. We had some students doing worship. We would occasionally do a youth night or youth day at church where students would speak and, or I would speak and all of that. starting there was actually the most critical, I think, the most critical component because people started seeing teenagers.\n\nAnd it's a little bit like, you know, trying to acclimate people to wild animals. Like you got to get them a little bit close while they're in a cage and then you stick a little, you stick your hand in the cage and then you're in the cage, you know? And so that was the start of it. Also helping my senior pastor catch the vision that student ministry is not babysitting.\n\nNick Clason | Hybrid Ministry (10:07.682)\nNick Clason | Hybrid Ministry (10:18.04)\nYeah, how do, can you talk about that for just a quick second? how do, I would imagine, you someone might be listening and they're like, oh yeah, I love that, but I'm either A, getting or I'm anticipating that I would get pushback. How do you lead up in that?\n\nDarren Sutton (10:32.994)\nWell, if you're anticipating, stop doing that. Like give them a chance to say, you're a babysitter. But also I think storytelling is the most critical component. We had this kid come in, let me tell you this story about this student who shared their faith at school and not necessarily about what student ministry is doing in the building, but what student ministry is doing outside of the building.\n\nNick Clason | Hybrid Ministry (10:35.992)\nThat's good, yeah.\n\nNick Clason | Hybrid Ministry (10:41.105)\nHeh.\n\nNick Clason | Hybrid Ministry (10:51.405)\nHmm.\n\nNick Clason | Hybrid Ministry (10:59.608)\nThat's good.\n\nDarren Sutton (11:00.908)\nyou know, was super helpful. It also helped that I had a very open senior pastor. You know what? I didn't turn my phone off.\n\nSorry, Nick. You probably couldn't hear that, but I could. Okay, sorry. Are you editing this? I'm assuming you edit. All right, I'm gonna go back then. It didn't hurt that I had just a really open senior pastor. I think he hired me with the babysitting mindset, but it didn't take him long to see that student mystery could be way more than that. So I was fortunate in that way.\n\nNick Clason | Hybrid Ministry (11:11.224)\nThat's good.\n\nNo, I heard it. It was great. It was a great sound.\n\nI mean, I will, yeah. Yeah, okay.\n\nNick Clason | Hybrid Ministry (11:34.548)\nMm. Yeah, that's good.\n\nDarren Sutton (11:36.3)\nSo once we had students kind of operating around the building, it made it way easier for me to go up to randos and say, hey, so and so told me you'd be great. Or I'm gonna out myself with some really shallow things. I'm just gonna say. So if we were in worship and I saw folks who I felt like were truly connecting with worship.\n\nNick Clason | Hybrid Ministry (11:52.856)\nlol\n\nNick Clason | Hybrid Ministry (12:04.663)\nYeah.\n\nDarren Sutton (12:05.132)\nThat mattered to me, not because we had a worship ministry, but because I felt like those people were intentionally trying to connect with the heart of God when we were doing, you know, church. And so I just started introducing myself and doing a slow kind of a slow ask. Some might call it chess, where I would, I know you would, you know, where I would just go introduce myself. I'm a student pastor. Hey, just, you know,\n\nNick Clason | Hybrid Ministry (12:07.703)\nYeah.\n\nNick Clason | Hybrid Ministry (12:12.354)\nHmm.\n\nNick Clason | Hybrid Ministry (12:24.472)\nI would call it chest.\n\nDarren Sutton (12:32.429)\nappreciated your investment in church today or whatever. And then a of weeks later, I asked them how they were doing. Like I would start trying to build a relationship knowing that my end game, which didn't always work out, but my end game was to get them involved in students. The Lord might've had a different end game and sometimes he did, but I did that. I made sure that this was easier.\n\nNick Clason | Hybrid Ministry (12:57.282)\nSo this is everyone's permission to keep your eyes open during worship.\n\nDarren Sutton (13:01.228)\nYeah, 100 % 100%. And you know, not to say that hands raised means anything because it doesn't, but I looked at people and went, look, their hands up. They're volunteering. Another thing that was again, a little easier in the context I was in, I got involved in a in a connect group and a life group Sunday school class, whatever your know, whatever your church calls it. And while\n\nNick Clason | Hybrid Ministry (13:07.884)\nYeah, yeah.\n\nNick Clason | Hybrid Ministry (13:11.584)\nyou\n\nNick Clason | Hybrid Ministry (13:22.614)\nYeah, A D group.\n\nI wanted to keep rattling them off but my brain went completely dead.\n\nDarren Sutton (13:31.534)\nWhile that didn't, I wasn't necessarily pulling people from that group. That group of all kind of young parents, it was early in our ministry, like they were the movers and shakers in our church. And so they were talking up the student ministry. I was able to talk it up in my small group. And then the last thing I did was done a little bit because I...\n\nNick Clason | Hybrid Ministry (13:47.949)\nYeah.\n\nDarren Sutton (13:59.936)\nyou know, because I just felt stubborn about it. We had a set of senior adults in our church who were fantastic. I mean, you know, they did everything. They did all the serving. We had a Wednesday night meal. This is a long time ago. We a Wednesday night meal and they cooked the meal and they ran the kitchen and they just did everything. And I intentionally started developing relationships with those ladies.\n\nand started trying to get them involved in doing some things. And I have always kind of felt like senior adults make some really great student ministers. And so I was intentionally going after them and there was a lady, her name was Belle. Belle was a little bit of your typical cranky church lady. And I said something about, you know, being involved in student ministry or whatever. And she was like, I'll never work with students. And I just went.\n\nNick Clason | Hybrid Ministry (14:35.028)\nMm-hmm. Yeah, yeah.\n\nDarren Sutton (14:55.148)\nbefore I die, you will, whatever it takes. And so a little bit, I would target people, I think that way. don't, target's probably not the right word, but I would just, I would set my sight on somebody that I really wanted and I just kind of wouldn't let it go. Didn't harass. Sometimes that took a long time. It took me maybe like three-ish or four years before I finally got Bell to start something in students. And by the time we were,\n\nNick Clason | Hybrid Ministry (15:04.152)\nlol\n\nNick Clason | Hybrid Ministry (15:09.089)\nYeah.\n\nNick Clason | Hybrid Ministry (15:22.861)\nYeah.\n\nDarren Sutton (15:24.84)\nShe was all in like she was hosting D nows at her house and you know all kinds of stuff. So I just think that it is not being afraid to ask, making sure that your students are visible so that people know that teenagers don't bite. They're not scary and then not counting anybody out. I mean from from 21 we are our age range started at 21. We wanted to give kids some separation from student ministry, but from 21 to death.\n\nNick Clason | Hybrid Ministry (15:28.258)\nYeah.\n\nNick Clason | Hybrid Ministry (15:36.482)\nMm-hmm.\n\nDarren Sutton (15:54.208)\nIt didn't matter who you were, parent, not a parent, old lady, college student. Like we would go after everybody and did. just never, I never met a person that I didn't think was called. And you know, my dad, yeah, I think there was a book title and a full philosophy. And I just wouldn't, I mean, I took no for an answer. I didn't try to get people to serve who didn't really didn't want to.\n\nNick Clason | Hybrid Ministry (15:54.242)\nYeah.\n\nYeah.\n\nNick Clason | Hybrid Ministry (16:02.476)\nYeah, that's good.\n\nNick Clason | Hybrid Ministry (16:08.29)\nSome might say there's a book title in that.\n\nDarren Sutton (16:23.148)\nbut I wouldn't take no as the first answer. So Belle said no and I was like, well, will you make sandwiches for Wednesday night? We didn't need sandwiches for Wednesday night. We already have Wednesday night supper, but she did it. You know what I'm saying? She started there. And then I would get some of those key students and say, hey, you guys make sure and thank Ms. Belle for these sandwiches. so, you know.\n\nNick Clason | Hybrid Ministry (16:33.431)\nYeah.\n\nNick Clason | Hybrid Ministry (16:43.032)\nWell, and I think there's a, probably a principle in there of like, if you only ever like recruit to the need, then when the need is great, then your anxiety is high because you have like a lot of, a lot of need and a lot of holes to fill. But if you're always have your eye on this sort of like recruiting or onboarding mindset, even if you are onboarding them and there's nowhere to put them, like it's better.\n\nDarren Sutton (17:10.733)\nYeah.\n\nNick Clason | Hybrid Ministry (17:12.044)\nto have an overabundance, a wealth of riches, than to just be like, well, I'm fully staffed, quote unquote, right now. But in a few months you might not be, and then again, you're like, man, I'm failing again. So I think the good principle is for anyone in youth ministry who feels like they're struggling with volunteers, just start asking people and keep asking them.\n\nDarren Sutton (17:14.091)\npercent.\n\nDarren Sutton (17:35.852)\nnever, it didn't matter how full I was, I never told somebody no. And in that church specifically, and in several of my churches, like I would have every spot full and I would be creating roles because I just wanted to make sure that people who wanted to be involved in the next generation could be.\n\nNick Clason | Hybrid Ministry (17:40.087)\nYeah.\n\nNick Clason | Hybrid Ministry (17:47.928)\nMm.\n\nNick Clason | Hybrid Ministry (17:54.7)\nYeah.\n\nDarren Sutton (17:54.894)\nAnd I tried really hard to not enlist them to a position, but to enlist them to a vision, to a purpose and what their life could mean, even if all they were doing is making sandwiches. And sometimes that's what it was, right? I don't have a spot for this person, but hey, could you go shopping for me on Tuesday? I would find things for them to do so I didn't have to tell them no. Because you might be fully staffed today and tomorrow, you know,\n\nNick Clason | Hybrid Ministry (18:02.102)\nMm.\n\nNick Clason | Hybrid Ministry (18:10.828)\nYeah. Yeah.\n\nNick Clason | Hybrid Ministry (18:20.342)\nYeah.\n\nDarren Sutton (18:24.848)\nyour leader has a parent who has to move in with them and their whole life changes and they need to step out. So I never counted on being fully staffed. And when I was fully staffed, I felt like I was always kind of back filling with the people who were the next to step in.\n\nNick Clason | Hybrid Ministry (18:41.58)\nYeah. So that's a flex, being fully staffed or being so staffed that you have volunteers that you're just like making stuff up. So that leads to like, in my opinion, the next sort of like big bucket of this conversation is like, how do you, how do you keep good leaders so that they don't dip out on you?\n\nDarren Sutton (18:51.255)\nYeah.\n\nDarren Sutton (19:03.405)\nYeah. Yeah, 100%. You know, I think this just happened because a little bit it's my personality bit. I wasn't being intentional about this. I just felt like, you know, as I knew that volunteers were important and that part of my job was shepherding them and it wasn't just about hanging out with the kids and you know, all of that. So I was very...\n\nNick Clason | Hybrid Ministry (19:15.512)\nYou\n\nNick Clason | Hybrid Ministry (19:26.306)\nRight.\n\nDarren Sutton (19:32.066)\nwhat's the right word? Pastoral is the only word I can think of. I knew my job was to shepherd them. It wasn't just to enlist them and get them sitting in front of teenagers, it was to help them along. So, you know, I...\n\nNick Clason | Hybrid Ministry (19:39.159)\nYeah.\n\nDarren Sutton (19:48.148)\nI'm pretty good at sending notes of appreciation and not generic notes. Hey, I saw you talking to this kid. Hey, I heard a parent say this about you. Hey, you know, so that they would know that what they were doing was being seen. And I think that's a piece of it. know, gift cards go a long way, even if it's five bucks to Starbucks, because we all know five bucks isn't going to buy anything at Starbucks. But it's not that it's not that it is.\n\nNick Clason | Hybrid Ministry (20:01.826)\nyeah\n\nNick Clason | Hybrid Ministry (20:15.625)\nMm-hmm.\n\nDarren Sutton (20:15.936)\nit is noticing them that matters, right? I was a little bit of a bulldog, absolutely insistent on leader training. Not necessarily to make them better, but to make them better, but more to build community among our leaders so that they didn't want to leave.\n\nNick Clason | Hybrid Ministry (20:24.971)\nHmm.\n\nNick Clason | Hybrid Ministry (20:33.048)\nMm.\n\nDarren Sutton (20:36.91)\nOften volunteers who serve in students sacrifice a community group of some sort in order to serve so they don't have that. And a lot of times when they don't have that or they don't sense the feel of community, they'll dip so they can go be in their own Sunday school class or, you know, life group or whatever it is. And so I even though we weren't that we weren't doing Bible studies together every week, I wanted them to feel like, man, if something happens, my student\n\nNick Clason | Hybrid Ministry (20:43.052)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (20:55.607)\nYeah.\n\nDarren Sutton (21:07.044)\nteam has my back and so and you know this because you work with me I'm pretty intentional still to this day about making sure that those leader training times are as much about building community and connection as they are about becoming a better you know volunteer.\n\nNick Clason | Hybrid Ministry (21:08.152)\nMm.\n\nNick Clason | Hybrid Ministry (21:19.544)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (21:23.041)\nYeah, for sure.\n\nDarren Sutton (21:24.416)\nAnd then I'm a big fan of not recruiting people until death. So we actually recruit to a cycle. So we're gonna ask you to step in here and we're gonna ask you to go until this point. And then if you wanna step out, we'll embrace you and be sad when you go, most of you. You you occasionally have that one leader where that ending date really helps you.\n\nNick Clason | Hybrid Ministry (21:37.536)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (21:43.606)\nYeah.\n\nDarren Sutton (21:49.966)\nwhat you said earlier, like kind of helps you fire somebody. Like, hey, it's coming to the end of your term, thanks so much. Like, here's a Sunday school class for you to go to, you know, whatever. But largely, it was an opportunity for me to be more mindful and intentional about recruiting division. So if they didn't hear it any other time, once a year in the kind of re-recruiting phase,\n\nNick Clason | Hybrid Ministry (21:53.431)\nYeah.\n\nNick Clason | Hybrid Ministry (21:56.856)\nYeah\n\nNick Clason | Hybrid Ministry (22:07.233)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (22:16.823)\nYeah.\n\nDarren Sutton (22:17.33)\nThey were going to be reminded of what they were doing. It was an opportunity for me to say, tell me, tell me what to struggle. What? How can I help you? Do you still love this role? Is there another role that you've seen other people performing in that you would like to try out? Would you so they don't feel like, hey man, if I say yes to leading this, you know, home group, I'm going to be leading it until I die. Yeah, exactly. You know.\n\nNick Clason | Hybrid Ministry (22:26.295)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (22:31.894)\nYeah.\n\nNick Clason | Hybrid Ministry (22:38.018)\nI'm stuck for life, yeah.\n\nBut I think that might give some youth pastors listening hives, because they're already feeling strapped with leaders, and then they get good ones and they're like, wait, you give them an end date? And the irony in that is that doing that, again, I won't put words in your mouth, but doing that helps them feel like seen and appreciated and that you value them. so rather than them leaving at the end of the term,\n\nDarren Sutton (22:55.148)\nYeah.\n\nNick Clason | Hybrid Ministry (23:11.562)\nthey like immediately re-up and come back.\n\nDarren Sutton (23:13.612)\nYeah, yeah. And the truth is when you're when you have equipped them well, they know what their mission is. They feel supported by their community. They don't want to leave. We we in all kinds of different ways for the last 25 years, I've tried to give my volunteers breaks, whether that was a bucket of time like, hey, everybody's off in the summer and we'll take care of it. Or, know, what we currently do is\n\nNick Clason | Hybrid Ministry (23:32.311)\nMm.\n\nDarren Sutton (23:40.672)\na day off about every six-ish weeks where we just say to our volunteers, don't come, the student ministry's got it, students got it, you know, whatever. Giving them those moments basically to come up for air helps them stay in the water a lot longer. So yeah, we do give an end date, but I have only had a few people take advantage of that. And when they have, it's never been because they didn't want to do student ministry anymore.\n\nNick Clason | Hybrid Ministry (23:44.343)\nYeah.\n\nNick Clason | Hybrid Ministry (23:54.413)\nYeah.\n\nHmm.\n\nNick Clason | Hybrid Ministry (24:09.89)\nRight.\n\nDarren Sutton (24:10.228)\nIt's always been because my life circumstances have changed and I need a break. And, you know, the other piece of that that is helpful is when life circumstances do change, most of them won't dip until they get to that end date. And so even though their trauma, you know, whatever it was, their job change, their, you know, sickness, their parents or kids or whatever happened in November.\n\nNick Clason | Hybrid Ministry (24:15.074)\nYeah.\n\nNick Clason | Hybrid Ministry (24:34.367)\nMm. Yeah.\n\nDarren Sutton (24:39.63)\nThey know they committed until June 1st and they're going to say occasionally, occasionally, you know, to be a good pastor, you're going to say, listen, I know your life is upside down right now. Uh, just go ahead and step out. Like let's take a break. And then you're going to bring in, you know, somebody who's on the bench, who's been begging to be involved, who you've got in a, you know, maybe a less influential position, but who's ready to step up. Yeah.\n\nNick Clason | Hybrid Ministry (24:41.666)\nand they'll still ride it out. Yeah, that's good.\n\nNick Clason | Hybrid Ministry (24:49.409)\nYeah.\n\nNick Clason | Hybrid Ministry (24:52.78)\nYeah.\n\nNick Clason | Hybrid Ministry (25:03.35)\nYeah, so real quick before we leave, let's just make a big list of volunteer roles that are a little bit, because I think, again, Average Joe, Normal Youth Pastor, Normal Youth Ministry in America, every volunteer that they have is to lead discussion, small group, school, whatever you want to call it with students.\n\nDarren Sutton (25:29.134)\nYeah, for sure.\n\nNick Clason | Hybrid Ministry (25:31.064)\nBut there's a million other things and some people don't want to do that. Like we have a guy on our team right now who's awesome. He's like, I don't want to lead a Bible study, but he loves teenagers. He's like fun at heart. You know, like he's, he's the type of guy you'd want on your team, but he, he felt disqualified because he's like, I'm not equipped for that slash don't want to do it. And so like, to your point, there's a million things you can do. can make sandwiches. So what are some over the years, you're 35.\n\nDarren Sutton (25:53.112)\nRight.\n\nNick Clason | Hybrid Ministry (26:00.28)\nplus years of experience. What are some of the different roles that you've had created, invented? Like give us some of the funniest best ones you got.\n\nDarren Sutton (26:09.102)\nOh, I don't know. I have some that you couldn't do anymore. You know, I mean, I love that the, you're just going to show up at their like, you don't, you don't have to lead a Bible study, but I want you to show up at every single basketball game this kid has, you know, as just kind of a, you know, a big brother figure. You know, we had a lot of over the years had different\n\nNick Clason | Hybrid Ministry (26:12.024)\nYeah, yeah, yeah. Share those two from the the crypt.\n\nNick Clason | Hybrid Ministry (26:29.464)\nMm.\n\nDarren Sutton (26:39.53)\nspots had a lot of rec space. and so, you know, listen, I don't want you to do anything except play basketball. That's all you have to do. Play basketball and talk to students. you know, we also had the proverbial like set up chairs and, you know, come in and create, you know, new student, new student guest kits and, know, that kind of stuff. Probably the funniest one that we had was, in one church that I was in.\n\nNick Clason | Hybrid Ministry (26:41.816)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (26:48.534)\nI love that job.\n\nNick Clason | Hybrid Ministry (27:00.684)\nYeah. Yeah.\n\nDarren Sutton (27:09.224)\nour student center was a kind of refabbed pavilion on the back of an acre and a half plot. So the church was at the front right and the student ministry area was at the back left and no lights, barely electricity. We threw up fake walls. We had window units kind of shoved in the corner and you know, as janky as it could be.\n\nNick Clason | Hybrid Ministry (27:16.578)\nOkay.\n\nNick Clason | Hybrid Ministry (27:23.755)\nYeah.\n\nDarren Sutton (27:38.478)\nand so every week we would have fire ants that were building in the building, right? Like building these nests in the building. So we had our, our guy who would come in and kill the fire ants every week, and sweep it all out. That was his only job. Like he didn't want to hang out with students and all that, but he felt like that was a contribution he can make. had people in that same church, like one of the ways that we\n\nNick Clason | Hybrid Ministry (27:53.046)\nYou\n\nDarren Sutton (28:05.814)\nkind of lighted the path in the middle of the night to that back area where with tiki torches. And so we had folks who would come in and, you know, light the tiki torches and sweep the pathway off and, you know, that kind of thing. So those were kind of unique. We had for a time, folks who would be, you know, kind of the bus run, except in their vehicles, we, don't do that anymore. Just generally for ministry safe purposes, but\n\nNick Clason | Hybrid Ministry (28:10.359)\nYeah.\n\nNick Clason | Hybrid Ministry (28:28.941)\nRight.\n\nDarren Sutton (28:31.822)\nTheir only job was to pick kids up and drive them back and forth to church. They didn't stay in the youth ministry. didn't, but we gave them like in that job description, here are some questions you can be asking when kids get in your car to get the conversation going and you know, make sure you meet the parents and you know, things like that to help them be a little bit more invested in real life with kids. Had some volunteers whose main job was to reach out to parents.\n\nNick Clason | Hybrid Ministry (28:37.016)\nYeah.\n\nDarren Sutton (28:59.886)\nand make sure that, you know, hey, we know parenting teenagers is tough. Is there anything the student ministry can do for you? That was their only job to just keep a list of parents would love this. Parents would need that. And they pass that over to me and I'd figure out what we could do and you know, what was a really stupid idea we had to throw away. So some stuff like that. Once, you know, this one is selfish, but was important.\n\nNick Clason | Hybrid Ministry (29:07.672)\nHmm.\n\nNick Clason | Hybrid Ministry (29:18.136)\nYeah, nice. keep going.\n\nDarren Sutton (29:27.694)\nuh, more important than I realized, I think at the time, uh, I enlisted somebody to pay attention to my kids. Uh, your job is and not just mine, but in that, in that church, just mine. But if we were in our context, we're having multiple staff members, it would be staff kids. Uh, but I, I was like, you know, my kids sacrifice a lot for me to be in student ministry and they were not teenagers yet. They were, you know, I don't know, 11, nine and seven, they were young. I just said, can you\n\nNick Clason | Hybrid Ministry (29:35.063)\nUh-huh.\n\nNick Clason | Hybrid Ministry (29:42.646)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (29:53.708)\nYeah. Yeah.\n\nDarren Sutton (29:56.792)\nCan you just notice my kids? Like they're here a lot. They sacrifice a lot for ministry. Their dad's a pastor and so I'm sure that they're they need adults who are not their pastor. You know as well and your your jobs to just notice my kids and they crushed that like our kids to this day feel like those people are their grandparents even more than their actual grandparents. So that's another one.\n\nNick Clason | Hybrid Ministry (30:02.263)\nMm.\n\nNick Clason | Hybrid Ministry (30:10.028)\nYeah.\n\nNick Clason | Hybrid Ministry (30:21.4)\nIt's cool.\n\nYeah, that's cool.\n\nDarren Sutton (30:25.21)\nYou can come up with everything. Host homes and sandwich makers and so many ways to get people close enough to see what Jesus is doing without them having to lead a Bible study ever.\n\nNick Clason | Hybrid Ministry (30:27.832)\n.\n\nYeah.\n\nNick Clason | Hybrid Ministry (30:37.335)\nYeah.\n\nNick Clason | Hybrid Ministry (30:43.512)\nYeah, that's good. So, okay, last thing. Talk to the youth pastor who's struggling, floundering, drowning. Find a word of encouragement about the importance of leaders and maybe just a basic for them next step. Hey, if you're gonna do anything, first thing to do is just do this. Don't feel overwhelmed by all of this. Maybe you don't have the...\n\nCapacity to get a fire ant guy yet. Okay, that's fine But speak speak to that speak to the guy who's just like man. don't leaders are killing like it's just the hardest, you know part of my job, whatever like Encourage them for a second\n\nDarren Sutton (31:22.712)\nYeah. Well, let me just say first, it's not your job. That's not your job. That's the job of the Holy Spirit. And he's very clear in scripture that we all have a part to play.\n\nand that our job as pastors is to equip the saints for the work of service. Our job is not to make sure we have plenty of volunteers, not to make sure every hole gets filled. Our job is just to equip the people that the Holy Spirit brings. We can be more proactive in bringing them, but the Holy Spirit is the one who quickens their heart to be involved. So that's not your job. Your job isn't to convince them. Your job is to shepherd them and to give them an opportunity to step into what God is calling them to do.\n\nNick Clason | Hybrid Ministry (31:39.352)\nMm-hmm.\n\nDarren Sutton (32:04.718)\nDon't take the whole burden on yourself. And I mean that in two ways. It's the Holy Spirit's job and also you have some people, you definitely have some people who care about student ministry who will help recruit for you. You utilize that, whether that's other staff members, folks that are currently on your volunteer team, a parent who just happens to take a particular interest in what's going on in student ministry.\n\nNick Clason | Hybrid Ministry (32:20.792)\nMm.\n\nNick Clason | Hybrid Ministry (32:31.224)\nTeenagers.\n\nDarren Sutton (32:32.364)\nYeah, for sure. 100 % ask a kid who they think would make a great youth leader. They'll have a list guaranteed. So.\n\nNick Clason | Hybrid Ministry (32:34.519)\nyou\n\nNick Clason | Hybrid Ministry (32:38.742)\nYeah, yeah. I had a teenager one time go and list the head usher on his own. Yeah, I was like, well, I'll talk to him too. But it was great.\n\nDarren Sutton (32:44.891)\nPoach them from other ministries? I love it.\n\nThat's fantastic. But just don't feel the burden that it's all on you and don't feel the burden that it all has to happen right now. For me, it was a slow, kind of a slow burn into that whole idea that volunteers could be more and I needed to ask them to do more and be more. That took time. And it's not a foolproof, like,\n\nNick Clason | Hybrid Ministry (33:16.502)\nYeah.\n\nDarren Sutton (33:21.322)\nI mean, we serving in church right now and across from this podcast, there's a big sheet on my door that lists every volunteer hole we have right now. And we have a lot. There's probably 20 people on there that we need to fill. So, you know, you're always going to have the need. You can't let the holes be what drives you. You've got to let the people who are in the room, you know, a little bit.\n\nNick Clason | Hybrid Ministry (33:31.384)\nYeah. Yeah.\n\nDarren Sutton (33:47.384)\nbe what drives you. So, and it's totally doable because Jesus wants those kids even more than you do. And he's gonna raise up the people that are needed to help get them where he needs them to be.\n\nNick Clason | Hybrid Ministry (33:48.984)\nThat's good.\n\nNick Clason | Hybrid Ministry (34:01.304)\nNice, that's good. All right, anything else? Did we get it all?\n\nDarren Sutton (34:05.312)\nYeah, think we, I mean, I'm sure we didn't get it all, but we got, you got all I got.\n\nNick Clason | Hybrid Ministry (34:08.28)\nWell, that's a lot it's helpful so where do people find you Darren?\n\nDarren Sutton (34:18.03)\nlisten, I'm everywhere. I'm, I'm almost like the Holy Spirit everywhere you are. am, I'm on all, I'm on all social stuff. if you're, yes. Well, actually I can't, you can't say that anymore. I deleted my account after it banned.\n\nNick Clason | Hybrid Ministry (34:22.039)\nWoo!\n\nThat's scary.\n\nNick Clason | Hybrid Ministry (34:29.738)\nincluding band TikTok. If you'd like to send...\n\nIt's back, it's back now.\n\nDarren Sutton (34:38.464)\nI know I'm trying to decide like, listen, I had so this whole podcast, I had so much time open up in my life that I'm like, maybe I don't want to, I'm not sure if I want to, if I want to take it back. But yeah, I mean, you know, Insta and Facebook and Twitter and you know, all that, I have a blog. everyone's called the youth ministry.com and, I'm not, you know, I have, I'm just like you. I'm an in the trenches youth pastor. So if you're looking for a regular, like,\n\nNick Clason | Hybrid Ministry (34:42.712)\nYou\n\nNick Clason | Hybrid Ministry (34:56.856)\nNice. We'll link it down below.\n\nDarren Sutton (35:08.184)\npodcast and a blog post. I don't do that. But I've been in this thing for a few minutes and I'm not planning on going anywhere. And so I love talking to you pastors. And if you ever need a guy who has made as many mistakes as you feel like you're making, you can reach out. Cause I got a whole list. Lots of stories. Yeah.\n\nNick Clason | Hybrid Ministry (35:24.856)\nYou\n\nThere you go. That's big right there. All right. Well, hey, for Darren, this is Nick signing off. See you guys.\n\nDarren Sutton (35:33.944)\nBye guys.","content_html":"\u003cp\u003eIn this episode, Nick sits down with one of his best friends, and also, boss, and they discuss volunteer, not only recruiting, but also how to create such a strong volunteer team that volunteers would never choose to leave your team. 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I don\u0026#39;t even know how I feel like we\u0026#39;re supposed to Well, everyone here we are. I am with my boss, Darren Sutton, who has his youth ministry till I die shirt on, which I was wearing yesterday. So I\u0026#39;m glad that we coordinated this. But I wanted to get on here and I\u0026#39;ve been working for Darren now for five years, two different places.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (00:04.982)\u003cbr\u003e\nWelcome back.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (00:20.691)\u003cbr\u003e\nThank you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (00:29.72)\u003cbr\u003e\nAnd aside from having written a book, I would also say practically speaking, Darren has a lot to say about volunteers. But Darren, first, tell us a brief overview. Distill your 35-year youth ministry journey down to 35 seconds. But why in that did volunteers become such a thing for you?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (00:53.484)\u003cbr\u003e\nYeah, I don\u0026#39;t know if I can say that in 35 seconds, but I will say this. I was pretty much the Lone Ranger youth pastor who would just grab chaperones when I was absolutely desperate for adults to be in the room or whatever. I would have adults lead Bible study classes and go to summer camp with me and the stuff where you know you can\u0026#39;t do everything, so you have them there. But I didn\u0026#39;t realize the...\u003c/p\u003e\n\n\u003cp\u003eextent of needing people to carry the mission forward and to lean into their own calling until I was about maybe 10 years in and we were having our yeah we were having our third baby and my lead volunteer was like I can\u0026#39;t do this and you need you need more people you\u0026#39;re not doing this right so my wife basically was like listen you\u0026#39;re you are\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (01:32.354)\u003cbr\u003e\nDid something happen?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (01:48.29)\u003cbr\u003e\nfantastic and you have lots of adult leaders, but you\u0026#39;re not equipping them for ministry. You\u0026#39;re just having them hold down the pieces that you can\u0026#39;t hold down and they have more to offer than that. And you\u0026#39;re not, you\u0026#39;re not giving them, you know, the runway to do that. And that changed everything. It totally transformed my whole philosophy about why we use volunteers and how we keep them and why that matters.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (01:57.676)\u003cbr\u003e\nMmm. Mmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (02:03.98)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (02:16.982)\u003cbr\u003e\nOkay, so yeah, so like I would imagine that, you know, average youth pastor listening is like, you know, they have that mentality, right? The volunteers are a necessary like evil, I don\u0026#39;t wanna say, you know, but like they just, know they have to have them. There you go. They\u0026#39;re a necessary component, but maybe like, maybe they don\u0026#39;t even know what to do with them.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (02:36.088)\u003cbr\u003e\nComponent. Let\u0026#39;s go with component. They\u0026#39;re necessary component.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (02:46.028)\u003cbr\u003e\nYou know what mean? like that, would imagine maybe some of that was your story too. Like maybe control a little bit, but also like, what do I even do with these guys? So yeah, so how did you, before we dive into kind of the recruiting conversation, how did you mentally release yourself and be able to trust that you could actually hand off like meaningful things to said volunteer?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (02:53.294)\u003cbr\u003e\nYou worked for me, you know part of it was control.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (03:13.89)\u003cbr\u003e\nYeah, great question. This, I mean, you know, this is gonna sound like a no brainer, but 25 years ago it wasn\u0026#39;t. I started writing job descriptions and I just sat down and said, okay, if I was handing off deeper parts of this, or if the people who were already serving were gonna own it the way I wanted them to.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (03:23.96)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (03:35.0)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (03:37.58)\u003cbr\u003e\nWhat did I want that to look like? Like, what did I want them to do? Part of the struggle is that I wasn\u0026#39;t recruiting them to anything other than filling the spot and hanging out with kids. And so if I wanted them to be at football games and, you know, choir performances, and if I wanted them to be writing cards to kids who weren\u0026#39;t there, and if I wanted them to be reaching out to parents on the regular and all that, I needed to spell that out, and I hadn\u0026#39;t done that. And so I was doing all that part, and they were just showing up.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (03:46.978)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:01.261)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:05.622)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (04:05.866)\u003cbr\u003e\nAnd as soon as I kind of raised the bar and said, here\u0026#39;s what I really need you to be doing in this role. If you love Jesus and love students and you want to make an eternal impact, it looks like this. It changed everything. So job descriptions were my number one thing. And again, that sounds a little bit like a no brainer now, I think for a lot of people, but we weren\u0026#39;t doing that back then.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:25.962)\u003cbr\u003e\nYeah. So and then they did they did race to the challenge, right? Were you nervous that they wouldn\u0026#39;t or couldn\u0026#39;t or didn\u0026#39;t have the time to or was there any of that?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (04:31.902)\u003cbr\u003e\nyeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (04:37.71)\u003cbr\u003e\nYou know, I don\u0026#39;t remember being nervous about it as much as I was just, was at a point in my ministry and in my family life where I was like, they have to do this. You know, so it never dawned on me, I think, and also young and arrogant. Like it never dawned on me that anybody would say, I don\u0026#39;t want to do that. And to their credit, nobody did. Like everybody rose to the challenge. And I really think that\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:56.802)\u003cbr\u003e\nSure.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (05:07.32)\u003cbr\u003e\nwe sell the body of Christ, not volunteers, they\u0026#39;re the body. We sell the body short when we assume that they won\u0026#39;t invest more. Give them a chance to show you that, right? And if they do, then you know, like they might be better suited for a different role in your ministry, but this role with the job description as it\u0026#39;s written, they\u0026#39;re just not good for that. And it also gives you a great entry point for a conversation when you do need a leader to level up.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (05:18.348)\u003cbr\u003e\nHmm. Yeah, that\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (05:37.078)\u003cbr\u003e\nto say like, listen, here\u0026#39;s what we signed on for. Help me understand what\u0026#39;s a struggle for you in this. Because it seems like these components aren\u0026#39;t happening. And I\u0026#39;m just wondering, is that because you\u0026#39;re unsure of what to do? Is that because you don\u0026#39;t want to do that? You\u0026#39;ve had bad success with it? Like, help, teach me. Teach me what this, you know, where the holes are here.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (05:41.944)\u003cbr\u003e\nHmm\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (05:56.672)\u003cbr\u003e\nMm, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:00.844)\u003cbr\u003e\nBut then you have, like you said, have teeth, right, a little bit to go back if volunteer\u0026#39;s not performing and there\u0026#39;s nothing more awkward than trying to fire someone who\u0026#39;s not getting paid. So.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (06:04.152)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (06:10.798)\u003cbr\u003e\nI\u0026#39;m sure. Helping them find their fit in the body of Christ.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:17.46)\u003cbr\u003e\nYep. So, okay, so aside from, you know, someone just buying your book, which is linked down below in the description, obviously.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (06:25.514)\u003cbr\u003e\nhey, thanks. I don\u0026#39;t even know if I have a link to my book. Yeah, probably. Maybe the three people who bought it are done with it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:27.956)\u003cbr\u003e\nYeah, well, we\u0026#39;ll scrounge it up. It\u0026#39;s on eBay or something. What? So if you\u0026#39;re if someone\u0026#39;s just, know, regular old youth pastor and they\u0026#39;re like, just like, OK, I hear you. Yeah, I\u0026#39;m doing too much. I\u0026#39;m spinning my wheels. Job description, maybe step one. Step two. Let\u0026#39;s talk recruiting like because you.\u003c/p\u003e\n\n\u003cp\u003eyou may not even have any leaders to write a job description for. So help someone start. Just rattle off the best recruiting strategies, methods, ideas, and I\u0026#39;ll take notes for our own ministry as we\u0026#39;re trying to also recruit some people.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (07:00.908)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (07:08.172)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003ebecause there are always holes. Well, where I started was I\u0026#39;m not a big fan of cattle calls from the pulpit or anything like that. Yeah, that\u0026#39;s a struggle. Yeah, or you don\u0026#39;t get anybody because nobody listens during announcements.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:21.686)\u003cbr\u003e\nYeah, the youth need volunteers. You\u0026#39;re gonna get weirdos.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:29.047)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eWell, it\u0026#39;s a plural you, right? So it\u0026#39;s like, you all interested? And so the individual you assumes one of the other ones is gonna take it and they\u0026#39;re off the hook.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (07:36.118)\u003cbr\u003e\nYes, exactly. So let me tell you guys, so here\u0026#39;s what I did, Nick. Like I, you\u0026#39;re right. The individual ask is everything. And I don\u0026#39;t mean a fly by, you know, I don\u0026#39;t mean a fly by conversation in the hallway on your way to the bathroom. I mean a sit down, real talk. but it takes a minute to get to that, right? Especially if you don\u0026#39;t know everybody in our current context, the student ministry is literally a\u003c/p\u003e\n\n\u003cp\u003eacross a creek from the rest of the building and so.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (08:07.372)\u003cbr\u003e\nYeah. It\u0026#39;s one of the most distant locations I\u0026#39;ve ever served and I would imagine the same for you. So us being a part of the rest of the life of the church, we have to be incredibly intentional to overcome that for sure.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (08:16.588)\u003cbr\u003e\nYeah, for sure.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (08:22.27)\u003cbr\u003e\nExactly. And that\u0026#39;s true everywhere, especially if your facility or the space that you occupy is siloed from the rest of the church.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (08:31.372)\u003cbr\u003e\nYeah, because it\u0026#39;s great to have the youth space, but that their inherent challenge of that is you\u0026#39;re in the youth space and not, yeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (08:37.132)\u003cbr\u003e\nYeah, it\u0026#39;s a youth space. Yeah, it\u0026#39;s a youth space. So if you\u0026#39;re not a youth, you\u0026#39;re not in it. So, yeah, the first thing I did was I went to my senior pastor and said, our students need more visibility. And, you know, in in that church, like where this whole philosophy of how I handle volunteers was born, my space was was attached, but it was up and to the back on a second floor in the far corner of the property. Right.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (08:50.253)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:06.06)\u003cbr\u003e\nYeah, so was separated.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (09:07.362)\u003cbr\u003e\nYeah, exactly. Like you would see kids coming down from the upstairs and be like, my gosh, I\u0026#39;m glad I\u0026#39;m not serving up there. And that was it. So we started using students to take the offering, serve communion, do greeting. And I just, you know, kind of poached a dozen of my highest capacity students and said, let\u0026#39;s help the church understand why youth ministry matters.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:13.334)\u003cbr\u003e\nRight? Yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:31.405)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (09:31.854)\u003cbr\u003e\nAnd that didn\u0026#39;t require them to be on the platform. We did have some on the platform. We had some students doing worship. We would occasionally do a youth night or youth day at church where students would speak and, or I would speak and all of that. starting there was actually the most critical, I think, the most critical component because people started seeing teenagers.\u003c/p\u003e\n\n\u003cp\u003eAnd it\u0026#39;s a little bit like, you know, trying to acclimate people to wild animals. Like you got to get them a little bit close while they\u0026#39;re in a cage and then you stick a little, you stick your hand in the cage and then you\u0026#39;re in the cage, you know? And so that was the start of it. Also helping my senior pastor catch the vision that student ministry is not babysitting.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:07.682)\u003cbr\u003e\nNick Clason | Hybrid Ministry (10:18.04)\u003cbr\u003e\nYeah, how do, can you talk about that for just a quick second? how do, I would imagine, you someone might be listening and they\u0026#39;re like, oh yeah, I love that, but I\u0026#39;m either A, getting or I\u0026#39;m anticipating that I would get pushback. How do you lead up in that?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (10:32.994)\u003cbr\u003e\nWell, if you\u0026#39;re anticipating, stop doing that. Like give them a chance to say, you\u0026#39;re a babysitter. But also I think storytelling is the most critical component. We had this kid come in, let me tell you this story about this student who shared their faith at school and not necessarily about what student ministry is doing in the building, but what student ministry is doing outside of the building.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:35.992)\u003cbr\u003e\nThat\u0026#39;s good, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:41.105)\u003cbr\u003e\nHeh.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:51.405)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:59.608)\u003cbr\u003e\nThat\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (11:00.908)\u003cbr\u003e\nyou know, was super helpful. It also helped that I had a very open senior pastor. You know what? I didn\u0026#39;t turn my phone off.\u003c/p\u003e\n\n\u003cp\u003eSorry, Nick. You probably couldn\u0026#39;t hear that, but I could. Okay, sorry. Are you editing this? I\u0026#39;m assuming you edit. All right, I\u0026#39;m gonna go back then. It didn\u0026#39;t hurt that I had just a really open senior pastor. I think he hired me with the babysitting mindset, but it didn\u0026#39;t take him long to see that student mystery could be way more than that. So I was fortunate in that way.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:11.224)\u003cbr\u003e\nThat\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eNo, I heard it. It was great. It was a great sound.\u003c/p\u003e\n\n\u003cp\u003eI mean, I will, yeah. Yeah, okay.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:34.548)\u003cbr\u003e\nMm. Yeah, that\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (11:36.3)\u003cbr\u003e\nSo once we had students kind of operating around the building, it made it way easier for me to go up to randos and say, hey, so and so told me you\u0026#39;d be great. Or I\u0026#39;m gonna out myself with some really shallow things. I\u0026#39;m just gonna say. So if we were in worship and I saw folks who I felt like were truly connecting with worship.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:52.856)\u003cbr\u003e\nlol\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:04.663)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (12:05.132)\u003cbr\u003e\nThat mattered to me, not because we had a worship ministry, but because I felt like those people were intentionally trying to connect with the heart of God when we were doing, you know, church. And so I just started introducing myself and doing a slow kind of a slow ask. Some might call it chess, where I would, I know you would, you know, where I would just go introduce myself. I\u0026#39;m a student pastor. Hey, just, you know,\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:07.703)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:12.354)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:24.472)\u003cbr\u003e\nI would call it chest.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (12:32.429)\u003cbr\u003e\nappreciated your investment in church today or whatever. And then a of weeks later, I asked them how they were doing. Like I would start trying to build a relationship knowing that my end game, which didn\u0026#39;t always work out, but my end game was to get them involved in students. The Lord might\u0026#39;ve had a different end game and sometimes he did, but I did that. I made sure that this was easier.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:57.282)\u003cbr\u003e\nSo this is everyone\u0026#39;s permission to keep your eyes open during worship.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (13:01.228)\u003cbr\u003e\nYeah, 100 % 100%. And you know, not to say that hands raised means anything because it doesn\u0026#39;t, but I looked at people and went, look, their hands up. They\u0026#39;re volunteering. Another thing that was again, a little easier in the context I was in, I got involved in a in a connect group and a life group Sunday school class, whatever your know, whatever your church calls it. And while\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:07.884)\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:11.584)\u003cbr\u003e\nyou\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:22.614)\u003cbr\u003e\nYeah, A D group.\u003c/p\u003e\n\n\u003cp\u003eI wanted to keep rattling them off but my brain went completely dead.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (13:31.534)\u003cbr\u003e\nWhile that didn\u0026#39;t, I wasn\u0026#39;t necessarily pulling people from that group. That group of all kind of young parents, it was early in our ministry, like they were the movers and shakers in our church. And so they were talking up the student ministry. I was able to talk it up in my small group. And then the last thing I did was done a little bit because I...\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:47.949)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (13:59.936)\u003cbr\u003e\nyou know, because I just felt stubborn about it. We had a set of senior adults in our church who were fantastic. I mean, you know, they did everything. They did all the serving. We had a Wednesday night meal. This is a long time ago. We a Wednesday night meal and they cooked the meal and they ran the kitchen and they just did everything. And I intentionally started developing relationships with those ladies.\u003c/p\u003e\n\n\u003cp\u003eand started trying to get them involved in doing some things. And I have always kind of felt like senior adults make some really great student ministers. And so I was intentionally going after them and there was a lady, her name was Belle. Belle was a little bit of your typical cranky church lady. And I said something about, you know, being involved in student ministry or whatever. And she was like, I\u0026#39;ll never work with students. And I just went.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (14:35.028)\u003cbr\u003e\nMm-hmm. Yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (14:55.148)\u003cbr\u003e\nbefore I die, you will, whatever it takes. And so a little bit, I would target people, I think that way. don\u0026#39;t, target\u0026#39;s probably not the right word, but I would just, I would set my sight on somebody that I really wanted and I just kind of wouldn\u0026#39;t let it go. Didn\u0026#39;t harass. Sometimes that took a long time. It took me maybe like three-ish or four years before I finally got Bell to start something in students. And by the time we were,\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:04.152)\u003cbr\u003e\nlol\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:09.089)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:22.861)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (15:24.84)\u003cbr\u003e\nShe was all in like she was hosting D nows at her house and you know all kinds of stuff. So I just think that it is not being afraid to ask, making sure that your students are visible so that people know that teenagers don\u0026#39;t bite. They\u0026#39;re not scary and then not counting anybody out. I mean from from 21 we are our age range started at 21. We wanted to give kids some separation from student ministry, but from 21 to death.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:28.258)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:36.482)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (15:54.208)\u003cbr\u003e\nIt didn\u0026#39;t matter who you were, parent, not a parent, old lady, college student. Like we would go after everybody and did. just never, I never met a person that I didn\u0026#39;t think was called. And you know, my dad, yeah, I think there was a book title and a full philosophy. And I just wouldn\u0026#39;t, I mean, I took no for an answer. I didn\u0026#39;t try to get people to serve who didn\u0026#39;t really didn\u0026#39;t want to.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:54.242)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:02.476)\u003cbr\u003e\nYeah, that\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:08.29)\u003cbr\u003e\nSome might say there\u0026#39;s a book title in that.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (16:23.148)\u003cbr\u003e\nbut I wouldn\u0026#39;t take no as the first answer. So Belle said no and I was like, well, will you make sandwiches for Wednesday night? We didn\u0026#39;t need sandwiches for Wednesday night. We already have Wednesday night supper, but she did it. You know what I\u0026#39;m saying? She started there. And then I would get some of those key students and say, hey, you guys make sure and thank Ms. Belle for these sandwiches. so, you know.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:33.431)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:43.032)\u003cbr\u003e\nWell, and I think there\u0026#39;s a, probably a principle in there of like, if you only ever like recruit to the need, then when the need is great, then your anxiety is high because you have like a lot of, a lot of need and a lot of holes to fill. But if you\u0026#39;re always have your eye on this sort of like recruiting or onboarding mindset, even if you are onboarding them and there\u0026#39;s nowhere to put them, like it\u0026#39;s better.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (17:10.733)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:12.044)\u003cbr\u003e\nto have an overabundance, a wealth of riches, than to just be like, well, I\u0026#39;m fully staffed, quote unquote, right now. But in a few months you might not be, and then again, you\u0026#39;re like, man, I\u0026#39;m failing again. So I think the good principle is for anyone in youth ministry who feels like they\u0026#39;re struggling with volunteers, just start asking people and keep asking them.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (17:14.091)\u003cbr\u003e\npercent.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (17:35.852)\u003cbr\u003e\nnever, it didn\u0026#39;t matter how full I was, I never told somebody no. And in that church specifically, and in several of my churches, like I would have every spot full and I would be creating roles because I just wanted to make sure that people who wanted to be involved in the next generation could be.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:40.087)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:47.928)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:54.7)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (17:54.894)\u003cbr\u003e\nAnd I tried really hard to not enlist them to a position, but to enlist them to a vision, to a purpose and what their life could mean, even if all they were doing is making sandwiches. And sometimes that\u0026#39;s what it was, right? I don\u0026#39;t have a spot for this person, but hey, could you go shopping for me on Tuesday? I would find things for them to do so I didn\u0026#39;t have to tell them no. Because you might be fully staffed today and tomorrow, you know,\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:02.102)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:10.828)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:20.342)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (18:24.848)\u003cbr\u003e\nyour leader has a parent who has to move in with them and their whole life changes and they need to step out. So I never counted on being fully staffed. And when I was fully staffed, I felt like I was always kind of back filling with the people who were the next to step in.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:41.58)\u003cbr\u003e\nYeah. So that\u0026#39;s a flex, being fully staffed or being so staffed that you have volunteers that you\u0026#39;re just like making stuff up. So that leads to like, in my opinion, the next sort of like big bucket of this conversation is like, how do you, how do you keep good leaders so that they don\u0026#39;t dip out on you?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (18:51.255)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (19:03.405)\u003cbr\u003e\nYeah. Yeah, 100%. You know, I think this just happened because a little bit it\u0026#39;s my personality bit. I wasn\u0026#39;t being intentional about this. I just felt like, you know, as I knew that volunteers were important and that part of my job was shepherding them and it wasn\u0026#39;t just about hanging out with the kids and you know, all of that. So I was very...\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (19:15.512)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (19:26.306)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (19:32.066)\u003cbr\u003e\nwhat\u0026#39;s the right word? Pastoral is the only word I can think of. I knew my job was to shepherd them. It wasn\u0026#39;t just to enlist them and get them sitting in front of teenagers, it was to help them along. So, you know, I...\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (19:39.159)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (19:48.148)\u003cbr\u003e\nI\u0026#39;m pretty good at sending notes of appreciation and not generic notes. Hey, I saw you talking to this kid. Hey, I heard a parent say this about you. Hey, you know, so that they would know that what they were doing was being seen. And I think that\u0026#39;s a piece of it. know, gift cards go a long way, even if it\u0026#39;s five bucks to Starbucks, because we all know five bucks isn\u0026#39;t going to buy anything at Starbucks. But it\u0026#39;s not that it\u0026#39;s not that it is.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (20:01.826)\u003cbr\u003e\nyeah\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (20:15.625)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (20:15.936)\u003cbr\u003e\nit is noticing them that matters, right? I was a little bit of a bulldog, absolutely insistent on leader training. Not necessarily to make them better, but to make them better, but more to build community among our leaders so that they didn\u0026#39;t want to leave.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (20:24.971)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (20:33.048)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (20:36.91)\u003cbr\u003e\nOften volunteers who serve in students sacrifice a community group of some sort in order to serve so they don\u0026#39;t have that. And a lot of times when they don\u0026#39;t have that or they don\u0026#39;t sense the feel of community, they\u0026#39;ll dip so they can go be in their own Sunday school class or, you know, life group or whatever it is. And so I even though we weren\u0026#39;t that we weren\u0026#39;t doing Bible studies together every week, I wanted them to feel like, man, if something happens, my student\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (20:43.052)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (20:55.607)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (21:07.044)\u003cbr\u003e\nteam has my back and so and you know this because you work with me I\u0026#39;m pretty intentional still to this day about making sure that those leader training times are as much about building community and connection as they are about becoming a better you know volunteer.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:08.152)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:19.544)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:23.041)\u003cbr\u003e\nYeah, for sure.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (21:24.416)\u003cbr\u003e\nAnd then I\u0026#39;m a big fan of not recruiting people until death. So we actually recruit to a cycle. So we\u0026#39;re gonna ask you to step in here and we\u0026#39;re gonna ask you to go until this point. And then if you wanna step out, we\u0026#39;ll embrace you and be sad when you go, most of you. You you occasionally have that one leader where that ending date really helps you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:37.536)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:43.606)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (21:49.966)\u003cbr\u003e\nwhat you said earlier, like kind of helps you fire somebody. Like, hey, it\u0026#39;s coming to the end of your term, thanks so much. Like, here\u0026#39;s a Sunday school class for you to go to, you know, whatever. But largely, it was an opportunity for me to be more mindful and intentional about recruiting division. So if they didn\u0026#39;t hear it any other time, once a year in the kind of re-recruiting phase,\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:53.431)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:56.856)\u003cbr\u003e\nYeah\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (22:07.233)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (22:16.823)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (22:17.33)\u003cbr\u003e\nThey were going to be reminded of what they were doing. It was an opportunity for me to say, tell me, tell me what to struggle. What? How can I help you? Do you still love this role? Is there another role that you\u0026#39;ve seen other people performing in that you would like to try out? Would you so they don\u0026#39;t feel like, hey man, if I say yes to leading this, you know, home group, I\u0026#39;m going to be leading it until I die. Yeah, exactly. You know.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (22:26.295)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (22:31.894)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (22:38.018)\u003cbr\u003e\nI\u0026#39;m stuck for life, yeah.\u003c/p\u003e\n\n\u003cp\u003eBut I think that might give some youth pastors listening hives, because they\u0026#39;re already feeling strapped with leaders, and then they get good ones and they\u0026#39;re like, wait, you give them an end date? And the irony in that is that doing that, again, I won\u0026#39;t put words in your mouth, but doing that helps them feel like seen and appreciated and that you value them. so rather than them leaving at the end of the term,\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (22:55.148)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (23:11.562)\u003cbr\u003e\nthey like immediately re-up and come back.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (23:13.612)\u003cbr\u003e\nYeah, yeah. And the truth is when you\u0026#39;re when you have equipped them well, they know what their mission is. They feel supported by their community. They don\u0026#39;t want to leave. We we in all kinds of different ways for the last 25 years, I\u0026#39;ve tried to give my volunteers breaks, whether that was a bucket of time like, hey, everybody\u0026#39;s off in the summer and we\u0026#39;ll take care of it. Or, know, what we currently do is\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (23:32.311)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (23:40.672)\u003cbr\u003e\na day off about every six-ish weeks where we just say to our volunteers, don\u0026#39;t come, the student ministry\u0026#39;s got it, students got it, you know, whatever. Giving them those moments basically to come up for air helps them stay in the water a lot longer. So yeah, we do give an end date, but I have only had a few people take advantage of that. And when they have, it\u0026#39;s never been because they didn\u0026#39;t want to do student ministry anymore.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (23:44.343)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (23:54.413)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (24:09.89)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (24:10.228)\u003cbr\u003e\nIt\u0026#39;s always been because my life circumstances have changed and I need a break. And, you know, the other piece of that that is helpful is when life circumstances do change, most of them won\u0026#39;t dip until they get to that end date. And so even though their trauma, you know, whatever it was, their job change, their, you know, sickness, their parents or kids or whatever happened in November.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (24:15.074)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (24:34.367)\u003cbr\u003e\nMm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (24:39.63)\u003cbr\u003e\nThey know they committed until June 1st and they\u0026#39;re going to say occasionally, occasionally, you know, to be a good pastor, you\u0026#39;re going to say, listen, I know your life is upside down right now. Uh, just go ahead and step out. Like let\u0026#39;s take a break. And then you\u0026#39;re going to bring in, you know, somebody who\u0026#39;s on the bench, who\u0026#39;s been begging to be involved, who you\u0026#39;ve got in a, you know, maybe a less influential position, but who\u0026#39;s ready to step up. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (24:41.666)\u003cbr\u003e\nand they\u0026#39;ll still ride it out. Yeah, that\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (24:49.409)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (24:52.78)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (25:03.35)\u003cbr\u003e\nYeah, so real quick before we leave, let\u0026#39;s just make a big list of volunteer roles that are a little bit, because I think, again, Average Joe, Normal Youth Pastor, Normal Youth Ministry in America, every volunteer that they have is to lead discussion, small group, school, whatever you want to call it with students.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (25:29.134)\u003cbr\u003e\nYeah, for sure.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (25:31.064)\u003cbr\u003e\nBut there\u0026#39;s a million other things and some people don\u0026#39;t want to do that. Like we have a guy on our team right now who\u0026#39;s awesome. He\u0026#39;s like, I don\u0026#39;t want to lead a Bible study, but he loves teenagers. He\u0026#39;s like fun at heart. You know, like he\u0026#39;s, he\u0026#39;s the type of guy you\u0026#39;d want on your team, but he, he felt disqualified because he\u0026#39;s like, I\u0026#39;m not equipped for that slash don\u0026#39;t want to do it. And so like, to your point, there\u0026#39;s a million things you can do. can make sandwiches. So what are some over the years, you\u0026#39;re 35.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (25:53.112)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (26:00.28)\u003cbr\u003e\nplus years of experience. What are some of the different roles that you\u0026#39;ve had created, invented? Like give us some of the funniest best ones you got.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (26:09.102)\u003cbr\u003e\nOh, I don\u0026#39;t know. I have some that you couldn\u0026#39;t do anymore. You know, I mean, I love that the, you\u0026#39;re just going to show up at their like, you don\u0026#39;t, you don\u0026#39;t have to lead a Bible study, but I want you to show up at every single basketball game this kid has, you know, as just kind of a, you know, a big brother figure. You know, we had a lot of over the years had different\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (26:12.024)\u003cbr\u003e\nYeah, yeah, yeah. Share those two from the the crypt.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (26:29.464)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (26:39.53)\u003cbr\u003e\nspots had a lot of rec space. and so, you know, listen, I don\u0026#39;t want you to do anything except play basketball. That\u0026#39;s all you have to do. Play basketball and talk to students. you know, we also had the proverbial like set up chairs and, you know, come in and create, you know, new student, new student guest kits and, know, that kind of stuff. Probably the funniest one that we had was, in one church that I was in.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (26:41.816)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (26:48.534)\u003cbr\u003e\nI love that job.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (27:00.684)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (27:09.224)\u003cbr\u003e\nour student center was a kind of refabbed pavilion on the back of an acre and a half plot. So the church was at the front right and the student ministry area was at the back left and no lights, barely electricity. We threw up fake walls. We had window units kind of shoved in the corner and you know, as janky as it could be.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (27:16.578)\u003cbr\u003e\nOkay.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (27:23.755)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (27:38.478)\u003cbr\u003e\nand so every week we would have fire ants that were building in the building, right? Like building these nests in the building. So we had our, our guy who would come in and kill the fire ants every week, and sweep it all out. That was his only job. Like he didn\u0026#39;t want to hang out with students and all that, but he felt like that was a contribution he can make. had people in that same church, like one of the ways that we\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (27:53.046)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (28:05.814)\u003cbr\u003e\nkind of lighted the path in the middle of the night to that back area where with tiki torches. And so we had folks who would come in and, you know, light the tiki torches and sweep the pathway off and, you know, that kind of thing. So those were kind of unique. We had for a time, folks who would be, you know, kind of the bus run, except in their vehicles, we, don\u0026#39;t do that anymore. Just generally for ministry safe purposes, but\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (28:10.359)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (28:28.941)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (28:31.822)\u003cbr\u003e\nTheir only job was to pick kids up and drive them back and forth to church. They didn\u0026#39;t stay in the youth ministry. didn\u0026#39;t, but we gave them like in that job description, here are some questions you can be asking when kids get in your car to get the conversation going and you know, make sure you meet the parents and you know, things like that to help them be a little bit more invested in real life with kids. Had some volunteers whose main job was to reach out to parents.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (28:37.016)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (28:59.886)\u003cbr\u003e\nand make sure that, you know, hey, we know parenting teenagers is tough. Is there anything the student ministry can do for you? That was their only job to just keep a list of parents would love this. Parents would need that. And they pass that over to me and I\u0026#39;d figure out what we could do and you know, what was a really stupid idea we had to throw away. So some stuff like that. Once, you know, this one is selfish, but was important.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (29:07.672)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (29:18.136)\u003cbr\u003e\nYeah, nice. keep going.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (29:27.694)\u003cbr\u003e\nuh, more important than I realized, I think at the time, uh, I enlisted somebody to pay attention to my kids. Uh, your job is and not just mine, but in that, in that church, just mine. But if we were in our context, we\u0026#39;re having multiple staff members, it would be staff kids. Uh, but I, I was like, you know, my kids sacrifice a lot for me to be in student ministry and they were not teenagers yet. They were, you know, I don\u0026#39;t know, 11, nine and seven, they were young. I just said, can you\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (29:35.063)\u003cbr\u003e\nUh-huh.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (29:42.646)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (29:53.708)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (29:56.792)\u003cbr\u003e\nCan you just notice my kids? Like they\u0026#39;re here a lot. They sacrifice a lot for ministry. Their dad\u0026#39;s a pastor and so I\u0026#39;m sure that they\u0026#39;re they need adults who are not their pastor. You know as well and your your jobs to just notice my kids and they crushed that like our kids to this day feel like those people are their grandparents even more than their actual grandparents. So that\u0026#39;s another one.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (30:02.263)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (30:10.028)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (30:21.4)\u003cbr\u003e\nIt\u0026#39;s cool.\u003c/p\u003e\n\n\u003cp\u003eYeah, that\u0026#39;s cool.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (30:25.21)\u003cbr\u003e\nYou can come up with everything. Host homes and sandwich makers and so many ways to get people close enough to see what Jesus is doing without them having to lead a Bible study ever.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (30:27.832)\u003cbr\u003e\n.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (30:37.335)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (30:43.512)\u003cbr\u003e\nYeah, that\u0026#39;s good. So, okay, last thing. Talk to the youth pastor who\u0026#39;s struggling, floundering, drowning. Find a word of encouragement about the importance of leaders and maybe just a basic for them next step. Hey, if you\u0026#39;re gonna do anything, first thing to do is just do this. Don\u0026#39;t feel overwhelmed by all of this. Maybe you don\u0026#39;t have the...\u003c/p\u003e\n\n\u003cp\u003eCapacity to get a fire ant guy yet. Okay, that\u0026#39;s fine But speak speak to that speak to the guy who\u0026#39;s just like man. don\u0026#39;t leaders are killing like it\u0026#39;s just the hardest, you know part of my job, whatever like Encourage them for a second\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (31:22.712)\u003cbr\u003e\nYeah. Well, let me just say first, it\u0026#39;s not your job. That\u0026#39;s not your job. That\u0026#39;s the job of the Holy Spirit. And he\u0026#39;s very clear in scripture that we all have a part to play.\u003c/p\u003e\n\n\u003cp\u003eand that our job as pastors is to equip the saints for the work of service. Our job is not to make sure we have plenty of volunteers, not to make sure every hole gets filled. Our job is just to equip the people that the Holy Spirit brings. We can be more proactive in bringing them, but the Holy Spirit is the one who quickens their heart to be involved. So that\u0026#39;s not your job. Your job isn\u0026#39;t to convince them. Your job is to shepherd them and to give them an opportunity to step into what God is calling them to do.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (31:39.352)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (32:04.718)\u003cbr\u003e\nDon\u0026#39;t take the whole burden on yourself. And I mean that in two ways. It\u0026#39;s the Holy Spirit\u0026#39;s job and also you have some people, you definitely have some people who care about student ministry who will help recruit for you. You utilize that, whether that\u0026#39;s other staff members, folks that are currently on your volunteer team, a parent who just happens to take a particular interest in what\u0026#39;s going on in student ministry.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (32:20.792)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (32:31.224)\u003cbr\u003e\nTeenagers.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (32:32.364)\u003cbr\u003e\nYeah, for sure. 100 % ask a kid who they think would make a great youth leader. They\u0026#39;ll have a list guaranteed. So.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (32:34.519)\u003cbr\u003e\nyou\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (32:38.742)\u003cbr\u003e\nYeah, yeah. I had a teenager one time go and list the head usher on his own. Yeah, I was like, well, I\u0026#39;ll talk to him too. But it was great.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (32:44.891)\u003cbr\u003e\nPoach them from other ministries? I love it.\u003c/p\u003e\n\n\u003cp\u003eThat\u0026#39;s fantastic. But just don\u0026#39;t feel the burden that it\u0026#39;s all on you and don\u0026#39;t feel the burden that it all has to happen right now. For me, it was a slow, kind of a slow burn into that whole idea that volunteers could be more and I needed to ask them to do more and be more. That took time. And it\u0026#39;s not a foolproof, like,\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (33:16.502)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (33:21.322)\u003cbr\u003e\nI mean, we serving in church right now and across from this podcast, there\u0026#39;s a big sheet on my door that lists every volunteer hole we have right now. And we have a lot. There\u0026#39;s probably 20 people on there that we need to fill. So, you know, you\u0026#39;re always going to have the need. You can\u0026#39;t let the holes be what drives you. You\u0026#39;ve got to let the people who are in the room, you know, a little bit.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (33:31.384)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (33:47.384)\u003cbr\u003e\nbe what drives you. So, and it\u0026#39;s totally doable because Jesus wants those kids even more than you do. And he\u0026#39;s gonna raise up the people that are needed to help get them where he needs them to be.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (33:48.984)\u003cbr\u003e\nThat\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (34:01.304)\u003cbr\u003e\nNice, that\u0026#39;s good. All right, anything else? Did we get it all?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (34:05.312)\u003cbr\u003e\nYeah, think we, I mean, I\u0026#39;m sure we didn\u0026#39;t get it all, but we got, you got all I got.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (34:08.28)\u003cbr\u003e\nWell, that\u0026#39;s a lot it\u0026#39;s helpful so where do people find you Darren?\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (34:18.03)\u003cbr\u003e\nlisten, I\u0026#39;m everywhere. I\u0026#39;m, I\u0026#39;m almost like the Holy Spirit everywhere you are. am, I\u0026#39;m on all, I\u0026#39;m on all social stuff. if you\u0026#39;re, yes. Well, actually I can\u0026#39;t, you can\u0026#39;t say that anymore. I deleted my account after it banned.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (34:22.039)\u003cbr\u003e\nWoo!\u003c/p\u003e\n\n\u003cp\u003eThat\u0026#39;s scary.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (34:29.738)\u003cbr\u003e\nincluding band TikTok. If you\u0026#39;d like to send...\u003c/p\u003e\n\n\u003cp\u003eIt\u0026#39;s back, it\u0026#39;s back now.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (34:38.464)\u003cbr\u003e\nI know I\u0026#39;m trying to decide like, listen, I had so this whole podcast, I had so much time open up in my life that I\u0026#39;m like, maybe I don\u0026#39;t want to, I\u0026#39;m not sure if I want to, if I want to take it back. But yeah, I mean, you know, Insta and Facebook and Twitter and you know, all that, I have a blog. everyone\u0026#39;s called the youth ministry.com and, I\u0026#39;m not, you know, I have, I\u0026#39;m just like you. I\u0026#39;m an in the trenches youth pastor. So if you\u0026#39;re looking for a regular, like,\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (34:42.712)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (34:56.856)\u003cbr\u003e\nNice. We\u0026#39;ll link it down below.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (35:08.184)\u003cbr\u003e\npodcast and a blog post. I don\u0026#39;t do that. But I\u0026#39;ve been in this thing for a few minutes and I\u0026#39;m not planning on going anywhere. And so I love talking to you pastors. And if you ever need a guy who has made as many mistakes as you feel like you\u0026#39;re making, you can reach out. Cause I got a whole list. Lots of stories. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (35:24.856)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eThere you go. That\u0026#39;s big right there. All right. Well, hey, for Darren, this is Nick signing off. See you guys.\u003c/p\u003e\n\n\u003cp\u003eDarren Sutton (35:33.944)\u003cbr\u003e\nBye guys.\u003c/p\u003e","summary":"In this episode, Nick sits down with one of his best friends, and also, boss, and they discuss volunteer, not only recruiting, but also how to create such a strong volunteer team that volunteers would never choose to leave your team. Be sure to stick around for the surprising strategy that actually keeps volunteers on the team longer!","date_published":"2025-04-10T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/374542ec-2ab7-46f0-b63a-8655f78e99ad.mp3","mime_type":"audio/mpeg","size_in_bytes":53080255,"duration_in_seconds":2190}]},{"id":"afa1f840-6b60-4713-bc19-e28fe1fa8d2f","title":"Episode 143: How I Avoid Burnout with Derry Prenkert","url":"https://www.hybridministry.xyz/143","content_text":"In this Episode Derry Breaks down 3 principles to avoiding burnout.\nFrom Self-Awareness, to Working Genius to Sabbathing Well this episode has it all!\nDerry's take on Vacationing is worth the entire episode.\n\n📊 HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\nSHOW NOTES\nShownotes \u0026amp; Transcripts\nhttps://www.hybridministry.xyz/143\n\nLINKS\n//FREE COHORT EXPERIENCE \nhttps://www.ymlcohort.com/\n\n//FIRST 5 WORKING GENIUS\n[derry.prenkert@standingstoneministry.org](mailto: derry.prenkert@standingstoneministry.org)\n\n//WALK, SPRINT, RUN PODCAST EPISODE\nhttps://open.spotify.com/episode/19iNIsh6Qc1FCQU8ZVNpxD?si=myh1h8o0Tfu5Msa_OD4L4g\n\n//CONNECT WITH DERRY\nhttps://www.facebook.com/derryprenkert\nhttps://www.instagram.com/derryprenkert/\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n--------------\n🕰️TIMECODES\n00:00 Introduction and Background\n04:37 Principle #1 - Self Awareness \n05:54 Personality Profiles\n14:08 Refueling Strategies\n17:54 Get a Hobby Out of Church\n19:47 Be Aware of Seasons\n25:03 Balance over Time - Grading Principle\n30:06 The Walk, Sprint, Rest Explained\n33:21 Find your True Unplug - Sabbath\n34:32 Maximizing Vacation Days\n\n--------------\nTRANSCRIPT\nNick Clason (00:01.178)\nWell, what's up everyone? Here I am with my friend Derry, who we're just, what were we doing? Like last week we were like counting it out. We've known each other now like nine years, I think it is, which is, that's actually like a weird number to say. That makes me feel old. And I don't think of myself as old, but I think I am now. So Derry, how you doing this morning, bro?\n\nDerry (00:23.319)\nI'm good. You're not old. You're like my youngest brother old does that make sense? I can't be I could be your uncle, but ultimately\n\nNick Clason (00:27.654)\nSure, I'll take it. Yeah, so give us like a 30 second flyover, like who are you, in, know, what qualifies you to talk about this topic today of burnout?\n\nDerry (00:43.758)\nI am a youth pastor at heart that served in traditional youth ministry in a youth pastor role for 26 years, 23 of those at one church, three at another. And now I work with ministry leaders as a whole, but really it's all next gen people is where my heart is. And that's what I do through an organization called Standing Stone Ministry and run that in a lot of different formats. And it's all free, confidential, all about coaching, consultation and care.\n\nAnd why I can talk about this is because I've had incredible victories in it and deep, massive failures when it comes to, I think, avoiding burnout in a lot of places, but also coming face to face with burnout, because it sneaks up on us. And so I can speak from both the thrill of victory and the agony of defeat, which is an old ABC-wide world of sports thing. If you've never seen it, watch the YouTube clip. It's amazing.\n\nNick Clason (01:37.946)\nWell, I'll listen, I'll just say, for those of you who are like, you know, later on in maybe your youth ministry career and you're trying to create like coaching and cohorts, like Derry is the guy that is throwing a wrench into all of your plans because, I'll just plug like the youth ministry leader cohort, which is incredible value, which people would pay typically thousands of dollars to be a part of your offering now for somehow free. And I don't know how you're doing it.\n\nbut I've been a part of it, I've helped facilitate one. I mean, it's awesome. So there's your plug and that's at least a step in this whole burnout deal. So.\n\nDerry (02:10.958)\nYeah. Thanks, man.\n\nAbsolutely, it's huge. how we do it, you just said part of it, because there's some amazing people that do it where by payment is friendship. And then there's a group of people and organizations that believe in this stuff. They love the church and they love the next generation, and they are footing the bill for us to do this. And I hope that alone brings hope to this youth ministry world. Like we just sometimes feel like, you know, everybody's against us. And it is, there's parts that are lot against us. There are people that are\n\nNick Clason (02:23.982)\nHahaha\n\nNick Clason (02:29.988)\nYeah, yeah, yeah.\n\nNick Clason (02:35.27)\nWhich is really cool.\n\nDerry (02:45.95)\nSo no, they just so know the value. They're either paying it forward from their youth ministry experience, they just recognize that the church and the hope of the church is found in this next generation, and so why not invest in the people investing in them? so, yeah, that's how we do it, but also it's just a reminder to anybody listening to this. Because if you're watching this and you're thinking you're burnt out, part of it is I just, don't make a difference and nobody sees what I'm doing. No, that's seen.\n\nNick Clason (02:48.998)\nMm-hmm.\n\nNick Clason (02:59.302)\nYeah, it's good.\n\nNick Clason (03:07.056)\nHmm, that's good. Well, so Derry has like kind of like a three step sort of framework or little outline, I guess, of what we're gonna kind of walk through today. So what, Derry, take us through like step number one of this whole burnout conversation, where does someone start?\n\nDerry (03:24.942)\nYeah, yeah, think, you know, it's so hard because burnout comes in so many forms. I mean, there's I'm just way overworked burnout. There's I'm not fulfilled burnout. There's relational burnout, which I don't think I'm to be able to hit that one a lot, but that's big, you know, and that's that's a little bit different. And then there's just like I'm in the wrong kind of work burnout, you know. So so it goes all these different ways. So ultimately, I was just thinking like you said, how do I? And I would say here's how I either have burnout.\n\nor in the midst of burnout, caught it and recognize and put in practices, not so much to get out of it to avoid it the next time. Because I have burnout multiple times, you know? And so people are like, yeah, you lasted 23 years. OK, so three things. they're not like steps, but just like I guess I'd go principles and then some ways I do it. The first, I think, a key to avoiding burnout is self-awareness. I mean, it's just a simple thing. It's self-awareness because we're all wired in different ways.\n\nNick Clason (04:02.021)\nyou\n\nNick Clason (04:10.576)\nOkay.\n\nNick Clason (04:16.39)\nHmm.\n\nDerry (04:21.326)\nthat we will find our fuel, we'll find our exhaustion, we'll find ourselves caught up in our head and we'll refuel in different ways. And so that's a big one and I'll give you three pieces inside of self-awareness and you can stop me and ask me along in this. I would say the first one that I would throw out is your personality and your working genius is what I throw out. There's profiles out there that help you just learn.\n\nwhat, like who you are. Right. Yeah. Yeah. And I don't, they're, they're profiles, right? They're not, they're not like, I got really tired of the Enneagram when it hit because I, I was into the disc profile. Others are Myers and Briggs, Myers Briggs. And I got annoyed with the Enneagram because people were like, this is the answer to everything. I never forget. sat in this like a millennial group and a person said, Enneagram is like a color wheel. And I was like, you just basically said this thing.\n\nNick Clason (04:52.592)\nLike who you are, how you work, how you recharge, all that, yeah.\n\nNick Clason (05:02.726)\nMm-hmm.\n\nNick Clason (05:15.206)\nHa\n\nDerry (05:20.856)\ncan say whatever you want. Like there is a reality of that, but no, like there is absolutely wiring inside of it. So I don't care what it is, if you take it and it resonates with you, pause and say, okay, if I am a personality that comes alive when I'm helping people versus I'm a personality and it's behind the scenes and I don't want credit versus I do want to be out front. Well, then when you're aware in that and you're catching that, you recognize.\n\nNick Clason (05:22.435)\nYou\n\nNick Clason (05:39.942)\nMm-hmm.\n\nDerry (05:48.854)\nman, I gotta find myself over toward the work that's gonna bring life to me. And if I'm living too much over, and those profiles help you a lot with that.\n\nNick Clason (05:55.43)\nWell, and then conversely, right? Like how you rest too, right? In that, so even like, like I'm a task type person. Like I'm an Enneagram one, my wife is an Enneagram two, so she likes to help people. So like she recharges a lot through like relationships where like I not quite as much. And so even within our own like marriage and relationship, understanding like a thing that might bring her life might drain me, you know? And so we kind of need to know even how to strike the balance like within that too.\n\nDerry (05:58.772)\nExactly right.\n\nMm-hmm.\n\nDerry (06:23.822)\nYeah, and Nick, for those that are married, personality stuff and I'll talk about the working genius in a second, awesome to do with your spouse because let's be honest, when they're out of whack, if our spouse is not in a good space and they're burning out, it burns us out too. And it's not their fault. It's actually maybe we gotta take the responsibility to go, am I aware enough?\n\nNick Clason (06:29.902)\nYeah, yeah.\n\nNick Clason (06:41.826)\nMm-hmm. Mm. Yeah.\n\nDerry (06:47.586)\nI'm telling you, man, I've dove into the working genius side a whole lot more. We're getting ready to learn more on some personality profile stuff, my wife and I to help people. But it makes sense, right? Like the love language talk, you're going to tend to express love in the way you want it. But if that's not somebody's love language, they might not receive it to the level you think they can. so so so that it is just big. So personality profiles really good. If you aren't aware of this thing called working genius, it's a lot like if you've ever heard of strength Clifton strength finder. It's a similar thing, but it's a work.\n\nproductivity tool. wish it was called like working energizing or working joys because genius can throw you off. The idea is there's these six different parts to work and all of us come alive in two parts to it. It might not be step one. It might be or step one and step two. It might be step one and step five. So it mixes all around, but we come alive into, we can get by into and we die into meaning\n\nNick Clason (07:18.8)\nYeah.\n\nNick Clason (07:29.082)\nMm-hmm.\n\nNick Clason (07:37.914)\nMm.\n\nNick Clason (07:45.636)\nYeah.\n\nDerry (07:46.146)\nThere's two of them that like when we're in it, we're like, we're Captain America. I could do it all day. So like work, if you're a creative person that then loves to track down the creatives, your invention to nasty. I don't know anybody like that. Yeah.\n\nNick Clason (07:50.288)\nYou\n\nNick Clason (07:55.738)\nGive us yours, like what are you, like what, talk about a project that you're Captain America in, like you could do all day, and then talk about a type of project that like you can't, you don't wanna do, or you wanna hand off, or you just wanna like, you know, be done, cause it's the worst.\n\nDerry (08:01.026)\nYeah. Yep.\n\nDerry (08:06.658)\nYeah. Yeah. Yeah. Let me help you with it even. Because I think there's that way to do it. There's also just the, it's every work involves all six of these steps. And so it's also an awareness of if I have to do this from beginning and end, when I'm aware of that, I can do that. But also you're usually working in a team. So there's wonder, which is you love pondering the possibilities. There's invention where you're the, me a blank whiteboard and I come up with ideas. There's discernment where I'm processing through.\n\nNick Clason (08:15.696)\nYeah.\n\nDerry (08:34.926)\nwhat ideas have merit, where there's themes, and just kind of catching what goes on. There's galvanizing, where it's like the cheer everybody, bring everybody together and go, let's go for this. It's the rally cry person. A lot of youth pastors are galvanizing geniuses, because they love to rally the group together. It's that, like the greatest accomplishment is we're all excited, don't know what we're doing, but we're all, no. No, but that's galvanizing. Then there's enablement, not the best name for it, but that's where you want to come alongside.\n\nNick Clason (08:50.923)\nMm. Mm-hmm.\n\nDerry (09:03.926)\nand help whatever the vision is happen. Also, youth pastors are enablement geniuses, especially if they last a while, because you're often having to fulfill the mission of the greater church and then come alongside. you're the moment when they go, we're looking for volunteers to help with. you might not, you just go, would love to, yes, thank you, let me do this. And then there's tenacity. And that's like the hit the deadline, nail the detail stuff, right? So my genius is invention and discernment.\n\nNick Clason (09:08.251)\nMm-hmm.\n\nNick Clason (09:13.638)\nMm-hmm.\n\nNick Clason (09:20.132)\nYeah, let's the youth pastor. Yeah.\n\nNick Clason (09:28.87)\nMm-hmm.\n\nDerry (09:33.154)\ngive me a blank whiteboard or a brainstorm session and I come alive. Because not only like you present and the second, they call it the genius, competency and your frustration. So my genius is invention and discernment. They are back to back. My competency is wonder. So I don't mind pondering the questions and galvanizing is my other competency. So I can rally the team together. But I'm at my greatest on service, like semester planning.\n\nNick Clason (09:45.168)\nMm-hmm.\n\nNick Clason (09:53.062)\nMm-hmm.\n\nDerry (10:02.85)\nWhen we would do that in my team, it was the greatest day in the world because that was our time where we were going to brainstorm. We were going to identify possibilities of what we could do. We were going to try to see how the Holy Spirit would bring together all these ideas we put up on the whiteboard and find the themes and go, there's a series. Here's the scripture we're going to come out of, or here's the scripture we're going to start with. But here's how we can flesh this out for students. Here's this new idea we have on something. I mean, like you can see me like talking about, right? And then.\n\nNick Clason (10:28.996)\nYeah, but as someone that is like tenacity, like a whiteboard meeting's great, but I feel like I'm losing a day's worth of work.\n\nDerry (10:36.052)\nExactly right, right? So that's the key in this thing is because there's that part for you where your genius is dying when you're in that one spot because you want to get to it. But then there's also your frustration that when you get into that portion. So my assistant for years, best assistant in the world because she was amazing and she wasn't an assistant. She was like a co-pastor. She just loved the behind the scenes and getting things done.\n\nNick Clason (10:41.83)\nMm-hmm.\n\nMm-hmm.\n\nNick Clason (10:59.974)\nMm-hmm.\n\nDerry (11:03.138)\nOkay, I wish we had a map, but wonder, invention, discernment, galvanizing. Remember, that's all the beginning of the work. And I am either good to go or fully alive in that. And then my frustration is actually the enablement piece of being delegated out to me, especially if it's not my idea. kind of like, gosh, don't call on me to do it. It sounds so selfish, but I get it, I'll do it, but it kills me. And then finish the project. So my big joke I tell people all the time is I'm amazing at starting things.\n\nNick Clason (11:09.296)\nMm-hmm.\n\nNick Clason (11:23.078)\nNo, I get it.\n\nDerry (11:32.846)\nperiod.\n\nNick Clason (11:33.476)\nMm-hmm.\n\nDerry (11:35.278)\nUm, but she was enabled into nasty genius. So she's dying in these brainstorm meetings. I'm frustrated in part because like, why aren't you excited about this? And she's like, just tell me what to do and I'll do it. And then, and then she's coming back to me and going, give me the details. like, I just gave you the big vision. I, know, I don't want to get in your way. Well, that's because I don't want people to get in my way, but we, we also found ways to work together. So that's team side. Personally, here's why this is so important in burnout. They've done a ton of study on the thing, like 2 million assessments and\n\nNick Clason (11:39.366)\nYeah.\n\nNick Clason (11:45.83)\nMm.\n\nNick Clason (12:03.334)\nHmm.\n\nDerry (12:04.738)\nRemember, there's three areas. There's the place you're a genius where you come alive fully. There's then your frustration, the one where it's like, just get me out of here. Then there's like, yeah. Then there's your competency, where you're actually good at it. People affirm you, you know you're good at it. But the trick is over time, it loses its fulfillment. That's where people burn out. Because if you're not aware of that's like my competency space, and I'm hitting resistance again and again on that, or\n\nNick Clason (12:11.802)\nYeah, you know you hate it, don't wanna do it, yeah.\n\nNick Clason (12:18.438)\nHmm.\n\nNick Clason (12:23.108)\nHmm. Hmm.\n\nDerry (12:33.518)\nI'm living all my tasks. For me, I was in a place where I needed to galvanize in the midst of COVID, a team that wasn't all together on stuff and didn't have a ton of trust in me yet. And I burn out. I burn out inside. I was at a church for three years. Remember, I was at the other one for 23 years. And this is not the fault of anyone. In fact, I think the Lord led me toward it, but a piece that happened that if I could go back over again, I would go.\n\nNick Clason (12:45.466)\nYeah, you were pretty new at your role. Yeah.\n\nNick Clason (12:51.429)\nMm-hmm.\n\nDerry (12:59.938)\nWho's the galvanizer on my team that I'm gonna go to and say, I need you when it comes time to bring us all together. I wanna work on our relationship so you can trust me, I can trust you, and I need you to step up and galvanize and help me out. So the awareness in that is huge. And I know we dove into that a little bit more. Anybody wants to know more about that, I actually am. I got a certification and facilitation for that. I will be happy to like, you the first five people that.\n\nreach out to me that watch this. I'll do a free assessment and a free debrief for you because there's something to be learned in this. Yeah.\n\nNick Clason (13:34.33)\nThat's huge value too, so yeah. We'll link stuff down below in the show notes. can reach out to Dairy for sure. So let's talk about how you then, how do you refuel? How do you refuel in your self-awareness piece of this?\n\nDerry (13:39.352)\nYeah. Yeah. Okay. So.\n\nDerry (13:46.636)\nYeah. Yeah, this is really good. Yep, yeah, and I think the biggest one, and this is just simply being aware, are you an introvert and an extrovert or an ambervert? You know, and I don't even know if that's scientific. I haven't done a lot of study on it. It's just the ultimate question is what really refuels you when you need to unplug, which we'll talk about un plugging a little bit, but in the moments of unplug, when work needs just be shut off, what is it that actually refuels you? Not what\n\nNick Clason (13:57.52)\nHmm.\n\nNick Clason (14:04.805)\nYeah, yeah.\n\nDerry (14:16.46)\nWhat do you, what you do to cope or just zone out? You know, cause people are like, yeah, doom scrolling video games, you know, for some people, man, it is, I just sitting by myself or I, our buddy, Josh Griffin, he is an extrovert off the charts. People refuel him. And I remember he loved online gaming. So video games, it wasn't about the video games that refueled him. was plenty, but he loved video games too, but he was playing with others.\n\nNick Clason (14:21.712)\nDoom scroll and eat pie.\n\nDerry (14:44.59)\nI don't even know. I'm saying video games that shows how lame I am in that world. I am a creative in nature. love I love like try and I love like seeing creative and trying to pull themes from it. So movies are a great thing, but I'm also I I love people, but I actually refuel when I'm on my own. And so for me, a long there's a long season, the dumbest thing that I think this would help people. So if that's the reality, I kind of refuel on my own, creative things.\n\nNick Clason (14:47.366)\nYou\n\nNick Clason (15:04.806)\nMm-hmm.\n\nDerry (15:14.168)\nI'll give you two moments where I'm most greatly refilled that you go, that's stupid. Why would you do that? One was I would weekly on Thursdays pick a movie that had been out for about two or three weeks and go to a local movie theater that I knew it had like daytime matinee times. And this was before kids. And I would try to go to the movie. And my greatest accomplishment was when I got to sit in the movie theater all by myself and watch that movie. Like that was my goal. Yeah.\n\nNick Clason (15:29.412)\nMm-hmm. Mm-hmm.\n\nNick Clason (15:38.71)\nYou create like a little bingo card of it. Like, you know, how many times do I get to go to this movie by myself?\n\nDerry (15:43.884)\nRight? Yeah. And it was weird. It was like this one. was just really cool when I said when I would get to that point, because I was just sitting there. It was also a little sense of accomplishment with it. What was really awkward is a lot of old ladies like to go watch movies at that time, too. So it often end up with me and two old ladies in the same studio. Yeah. Yeah. Right. Yeah. And a lot of old ladies really like action movies. That's another thing. So but that was just that to me, like\n\nNick Clason (16:00.634)\nWhich who knew, right? But now you do because that was your goal.\n\nNick Clason (16:06.886)\nYou\n\nDerry (16:12.334)\nA joke. mean, my wife would laugh at me. People would go, you don't do them movies by yourself. I'm like, I do. You know, I could watch them at my house and do the same. But there was something about that. The other one was for my 40th birthday, you and I both are Disney lovers. And I think I helped you fall in love with Disney. I apologize to your bank account for that. But for my 40th birthday, we spent a lot of time going to Disney World. I was going out to California to a DYM event. And Janelle said, hey, for your birthday, if you're interested, treat yourself to a couple of days at Disneyland.\n\nNick Clason (16:24.858)\nMm-hmm. Mm-hmm.\n\nNick Clason (16:29.346)\nYeah, I need it.\n\nDerry (16:42.378)\nAnd so I did, I flew out early and I spent a full day and then a half day at Disneyland all by myself. Nick is so dumb. I was walking through the Magic Kingdom purposely wearing headphones so nobody would talk to me and I started crying because I realized it was the first time in a long time where I was just on my own at nobody else's agenda. I didn't have to worry about anybody else's agenda.\n\nNick Clason (16:59.206)\nYou\n\nMm.\n\nDerry (17:10.862)\nNow that's partly because I was in the season where I was leading team. had little kids. My main role was helping others. Yeah. Yep. And so, so I needed a refuel in a creative space. Like that's what I For me, it's not about the rides. It's the design. It's the creativity. It's the brilliance of a guy like Walt Disney that the single lives on. And so I got it there. So, so that's for me, how I refuel. That's not going to be the same for you. That's not going to be the same for somebody else that's listening. Another person's like, I need to join a book club.\n\nNick Clason (17:16.474)\nA lot of people vying for your, just your attention, yeah.\n\nNick Clason (17:28.166)\nMm-hmm. Mm-hmm.\n\nDerry (17:40.718)\nbecause I love reading, but I love talking with people about it. Others, might, you whatever it might be.\n\nNick Clason (17:44.634)\nBut I think within that though, right, like one thing that's really key for youth pastors, I would say, is like try to find that community or if you do need like people to recharge, like try to find that, but try to find it in like a lane of like a hobby and not like by being a part of a church small group. You know what I mean? Or like where you're around church people and you still have to sort of like lean back into your role, like find something that truly genuinely like allows you to\n\nDerry (18:00.141)\nYes.\n\nDerry (18:04.492)\nYeah. Yep.\n\nDerry (18:13.742)\nThat's good, Nick. That's good. You even got me just thinking out loud right now of that moment. I'm sure there's many couples that have set together and said, man, I'm just burned out by this place and we need to find fellowship. And then the next thought is we need to find fellowship in here because that will make us fall back in love with place. And that might be true, but it also might be the greatest mistake you could make is actually, no, we need to find community by going and joining a gaming like board game group.\n\nNick Clason (18:14.318)\nseparate.\n\nDerry (18:43.022)\nor forming a board game group with people, maybe a couple people from the church, but outside the church, but we make it really clear upfront, this is not sponsored by our church whatsoever. Or if you're feeling a level of burnout because you're always leading, what's the thing you can go join that's a group where nobody even knows that you're the leader? Because you walk into your church, and I did it, part of some awesome small groups, but the minute a big theological question came up, or a question about the church, even though I wasn't leading the group, where did all the eyes go? Boom.\n\nNick Clason (19:01.55)\nYeah, you're not the leader.\n\nNick Clason (19:11.11)\nAll eyes on you. Yep. Yep.\n\nDerry (19:12.588)\nYou know, so yeah, that's right on. like there's a lot of layers we could take that. How do I refuel introvert extrovert? What brings life to you? What type of seasons you're in? I mean, I just thought about this. was telling you part of that Disneyland moment was I needed a space because I was on so many on the demand of so many people. And my wife and I just hit this. She's heading down to Florida with a good friend because she's been in five years of just just always being there for others.\n\nNick Clason (19:30.576)\nMm-hmm.\n\nNick Clason (19:38.969)\non. Yeah.\n\nDerry (19:39.864)\nSo even our vacations, she's still on, she's gotta be mama. And I'm like, babe, you are gonna go and it is treat yourself, you know? So there we go. that's self-awareness is key, personality. And then let me give one last one. We can do this one really quick, but it's important. If you've been in ministry for a while, be aware of the seasons that hit extra hard and the seasons that you just come alive in. And if that's the case, then you wanna be aware of it. So like there's season, like we have seasons.\n\nNick Clason (19:42.726)\n100%, yep.\n\nNick Clason (19:46.95)\nhaha\n\nDerry (20:09.006)\nthat will hit literally in the calendar. If I were to talk to somebody who's been in ministry five or six years or longer and say, tell me some of the toughest times you've gone through. And we were to list out like 15 of them. I guarantee you will notice something that it hit in a certain month or right after a certain event or just in a fall time. I was talking with a counselor who works in the same church I worked in. My season was February, March. And I think a lot of youth pastors do that. February.\n\nNick Clason (20:11.044)\nMm-hmm.\n\nNick Clason (20:19.866)\nMm-hmm.\n\nNick Clason (20:29.03)\nMm-hmm.\n\nDerry (20:38.86)\nAnd March is like halfway through this year. Students are kind of like in the doldrums of things, especially in where I live. I'm in the Midwest where the official colors of February and March are brown or gray. And so there's that piece.\n\nNick Clason (20:53.144)\nAnd it's just a long, I've learned too, from a youth ministry standpoint, it's a long stretch of nothing. Like the fall, you get to like come back from summer, but it's a quick, honestly, two to three months sprint until the holidays. And that's exciting. But then you come back in January and there's really nothing until like, know, Easter, but that's not for us. That's not for youth pastors.\n\nDerry (21:07.788)\nYep. Yeah. Yeah. Yeah. No, it's not January. Yeah. January is kind of the joy of getting back together, kicking off here and then it hits. And I just would love for you, you pastors, think about the times where you had to like do an intervention on a suicide, a call to Child Protective Services because of something that came up in the group or a really weird situation where you're like, gosh, that was heavy.\n\nand ask yourself, how many times did it fall right in that time? I would like literally tell my team guys, it's February. Once you'd be ready for an extra late night coming up somewhere, cause we're to have to sort through something. Now that, now the counselor that I was working with, he talked about how October was his time, which I love October around here. It's beautiful for him. The trick is it's like, he's in a lot of adult ministry stuff. Groups get kicked off. It's like, he's going, going, going, going. And then it's done. And it's just like a crash time. And so he just hits really, really hard. So\n\nNick Clason (21:45.083)\nMm.\n\nNick Clason (21:52.026)\nHmm. Yeah.\n\nNick Clason (21:58.906)\nMm-hmm. Mm-hmm.\n\nDerry (22:06.926)\nThe fellow youth pastor with me who was very like contemplative in nature it was right after summer camp and right there's like this short gap between summer camp and starting for the fall where he would just like struggle and want to quit. So it's different for all of us and I just would say be when you're aware of that one just the awareness alone helps you go. I'm not burning out right now. I'm just in a tough season.\n\nNick Clason (22:14.18)\nHmm.\n\nNick Clason (22:22.118)\nMm-hmm.\n\nNick Clason (22:31.734)\nMmm. Mmm.\n\nDerry (22:34.698)\nAlso, maybe this is the time where I need to book a vacation or get away, you know, so there's that. So be aware of those areas.\n\nNick Clason (22:38.316)\nMm-hmm, mm-hmm. Yeah, when we lived in the Midwest, we were like, we gotta get outta here in January, February, March. Especially March, because March, when we lived in Chicago, March was like fake spring. It tricks you and you're like, it's spring now, but no, it's not, still in the 30s, it's still in the 40s, and it's still very gray. And you're like, dang, it never switches to spring until really like May. And so that's where we were like, we need to,\n\nDerry (22:47.544)\nYep. Yeah.\n\nDerry (22:52.718)\nYeah.\n\nNick Clason (23:07.746)\nWhat we would always do, we weren't good at getting in front of it, is during that time, that's when we would book a vacation. And then we'd book it for like September when it's like beautiful. like...\n\nDerry (23:14.498)\nYeah, right. Good.\n\nYeah, but the anticipation of that and that's probably somewhat inside of how do you refuel? I also refuel on the planning of the vacation almost as much as going on it. And so, yeah, yeah, right, right. So yeah, that's good. And I'm officially lobbying for a fifth season and the season is called Blah. It runs from February up until either Easter or spring break. It's one of those two.\n\nNick Clason (23:21.84)\nFor sure.\n\nNick Clason (23:26.47)\nHmm, especially if you're a Disney person that you gotta like you gotta get nerdy about it. So Yeah\n\nDerry (23:43.842)\nThe mascot's a leprechaun that's angry, kicking a groundhog. I've got colors, I've got the general, I mean, like, I think we should do it. Name it that and call it what it is.\n\nNick Clason (23:50.596)\nListen.\n\nWe already have it. you, yeah, it's not on the calendar technically, but like it's already there for real. like consider it done. The club is formed. You have your season. Yeah.\n\nDerry (23:58.53)\nYep. Yeah.\n\nThere we go. We did it. We did it. Okay, so there we go. That's all I, but that's all inside self-aware for me is know your personality, working genius, recognize how you refuel and then pay attention to where the seasons hit. And we didn't hit it, but where do you come alive and be aware of those times and make sure you're capitalizing on those times in what you come alive with.\n\nNick Clason (24:08.282)\nYou gotta know. Yep.\n\nNick Clason (24:16.262)\nMm.\n\nNick Clason (24:21.348)\nMm-hmm, mm-hmm. Yeah, okay, so all self-awareness, like the piece of like burning out into your point, like as people in ministry and maybe even families, like you have a lot of responsibility. And so it almost sometimes feels like even selfish to consider who am I, understanding yourself, where do I come alive, and what do, like this question, what do I need, right? And so part of that burnout piece is like being bold enough\n\nto declare what you really need in order to stay healthy. And so, all that being said, that's step one. What's step two?\n\nDerry (24:53.422)\nMm-hmm. You're still the right...\n\nDerry (24:59.118)\nYeah, yeah. in that, and then I'll go right into step two out of that. Give yourself permission to speak up for yourself with this mantra in your head. A burnout me is not a successful me. And so you go, man, I can't do that. And grit, yeah, dang it, grit yourself through. There's some of us that are being lazy. We're giving this as excuses. We're saying, need more time off. And it's on us. But also recognize, there's a legit.\n\nNick Clason (25:11.951)\nMm-hmm.\n\nNick Clason (25:19.184)\nFor sure.\n\nNick Clason (25:22.886)\nMm-hmm.\n\nDerry (25:27.15)\nbreaking point at times that can happen in some of the stuff. so advocating to say like, hey, I need to schedule a little lighter during this time. I need to... Okay. So with that, that leads great into the next part is recognizing that balance is something you find over time, not in the moment. Yeah. know, balance gets used a lot. am I in balance? And yeah, work-life balance.\n\nNick Clason (25:34.586)\nYeah. There's nothing wrong with that, which is so good.\n\nNick Clason (25:45.84)\nHmm. Flush that out.\n\nWork-life balance.\n\nDerry (25:55.086)\nYou know is just like I got it I can't I feel so out of balance and I was feeling that for so long and I remember I was sitting with a in a network valuable that also helps you avoid burnout I was sitting in a network and a guy that been a little longer the topic is balance He goes I've just learned balance is a pipe dream. It's a pipe dream I'm never gonna get it and I was like Balaan. That's ridiculous now. He unfortunately didn't Yeah, he didn't He didn't really flesh it out over time. I'm like\n\nNick Clason (26:13.478)\nHmm.\n\nNick Clason (26:17.798)\nYou're like watch this I'm gonna get balance\n\nDerry (26:25.314)\nBut I started thinking through it and I was talking to with my mentor and he said, I agree with him if you're looking at it on a day by day basis. The real question is how do I find balance over time? We're gonna probably, like today, my day will be out of balance when it comes to time with my kids because they're at school and it's church tonight and we all head off to our different spaces. But Saturday,\n\nNick Clason (26:46.886)\nMm-hmm.\n\nNick Clason (26:50.54)\nareas,\n\nDerry (26:54.112)\nAs it sits right now, my daughter has a musical that I'm gonna go, she's three days with a musical for a middle school musical. We've learned. Whole family's going Friday. I'm going Saturday. Wife's going Sunday. Now people that might wanna get mad at me, she's like prop crew. I'm only gonna see her foot once. So Saturday is a ton of family time. But I'm not gonna work at all. That's out of balance, right? My work home life in Saturday.\n\nNick Clason (27:13.626)\nYeah\n\nNick Clason (27:20.304)\nYeah.\n\nDerry (27:22.316)\nSo the whole idea is what does it look like over time? And two tools that I would just say I've learned. One was I taught it to myself. The other was a really brilliant man with wonderful calves named Josh Griffin. I was talking to him right at the time he was finishing up at, what's that one? Saddleback, yeah. I don't know if you ever heard of it. Small church out in California.\n\nNick Clason (27:40.537)\nEver heard of it? Yeah.\n\nDerry (27:43.88)\nAnd he was also starting up DYM, student leadership conference was running like crazy. He was traveling around and doing stuff. And he had like four kids all in like, I got to be on. And I just said, dude, how do you do it? You know, like how in the world do you work this whole balance of stuff? And he goes, no, not great. And then he said, but what I've learned to do is I'm constantly grading myself in those categories. I'm just constantly giving myself a grade. I stop, I pause, I reflect, you know, so saddle back.\n\nNick Clason (27:54.224)\nMm-hmm. Mm-hmm.\n\nNick Clason (28:06.374)\nHmm.\n\nDerry (28:13.774)\nHow am I right now? know what? Camp just finished up A minus. Like I've given them my best and I feel like I'm crushing it there. How am I doing on the DYM world? You know what? It's a B minus, but the reality is we're in summer and a lot of stuff can go on autopilot there. So that's totally fine. How am I on my own soul? Man, I'm really good. I'm gonna live. I'm gonna give that an A because I got great times with Jesus at camp.\n\nNick Clason (28:17.67)\nMm.\n\nNick Clason (28:32.869)\nMm-hmm.\n\nDerry (28:43.726)\nHe didn't tell me this. I'm making this up, but this would be like I could see this be like he didn't tell me these grades, but but then he said, you know, but man, my wife and my kids, I'm going to see minus. And so that's now time where I need to shift over there. Yeah, right. Yeah. Yeah. Yep. And he said, and that's that's the recognition. And I recognize, you know what? I can go ahead and let Saddleback get down to a BB minus right now. I can I can continue to. Yeah, right.\n\nNick Clason (28:49.114)\nBye bye.\n\nNick Clason (28:54.982)\nHmm.\n\nNick Clason (28:58.914)\nThere's self-awareness, right? Like that goes back to that first step there.\n\nNick Clason (29:10.758)\nYeah, my job's safe. Not getting fired.\n\nDerry (29:13.74)\nYeah, and let me tell you that like youth pastor, not every not every program has to be an A. There are times where it's OK for it to be a C. I know that's hard and you might have your bosses tell you otherwise. Well, I'm telling you it's OK. It's going to happen.\n\nNick Clason (29:26.852)\nYeah, we talk about all the time the principle of good enough. it's like, we've been having this conversation with some of our residents and say, hey, listen, I appreciate how much time you're pouring into message prep, but it's taking away from the other things that we need you to do and that you're really also very good at as well. so like make this message be, or for the love of all that is good, just use co-leader, which is already like better than anything you and I are gonna come up with.\n\nDerry (29:43.97)\nYep. Yep.\n\nDerry (29:51.362)\nYeah, exactly. Yeah.\n\nNick Clason (29:54.062)\nJust use it, because sadly the kids aren't gonna remember it. so fudge so that you can give yourself other places. I love that principle, because you gotta find that, like you said, you gotta find that balance over time. You gotta.\n\nDerry (30:03.363)\nYeah, yeah.\n\nDerry (30:08.846)\nYeah, yeah. So it's yeah, as you're grading, sometimes it's, oh, this grades low and I got to get it back up. Other times it's this grades low and that's really OK. Like we have misapplied. I don't get it wrong, but that Colossians passage about whatever you do, do it all for the glory of the Lord, that that that doing it for the glory of Lord equals one hundred and fifty percent. And I absolutely would say, no, that's actually not to the glory of the Lord. You're burning yourself out. And if I give one hundred and fifty percent to make an announcement video where I spend 30 hours turning it into like, you know,\n\nNick Clason (30:13.144)\nMm-hmm. Mm-hmm.\n\nDerry (30:38.67)\nMCU movie trailer quality. I was actually wasn't to the glory of the Lord. That was actually to the glory of me or to the glory. And it was a loss that I could have been spending that time with students listening to their struggles and praying and you know, so I think that's really important in it. So there's that grading thing. This is the other one. This one has been huge for me. I we joked about it. I do have a podcast that set dormant forever. And I did a whole episode on this principle. And it's the idea of\n\nNick Clason (30:43.609)\nHmm.\n\nInteresting.\n\nNick Clason (30:53.808)\nMm.\n\nNick Clason (31:07.654)\nYeah, we'll link it. We'll link it. What's it? 2018 when it aired? Yeah, yeah, yeah.\n\nDerry (31:10.874)\nIt. 2018, 2019, but it is one of my favorite episodes I've ever done, to be really honest, because it just walks through this idea is simply walk, sprint, rest, understanding that that I need to have seasons of all three of those in my own life. And also in my actual ministry flow. And what do I mean by that? I think most of us live with the idea of it's sprint rest more times than not, or if we're lazy.\n\nNick Clason (31:20.422)\nMm.\n\nNick Clason (31:25.702)\nMm-hmm.\n\nNick Clason (31:37.499)\nHmm.\n\nDerry (31:38.978)\nWe do walk and then rest. But what do I mean by sprint? Sprint is when it's all hands on deck. I'm not gonna fit inside of the 36, 50 hours or whatever that are expected of me. It's gonna be more than that. And it's worth it. Summer camp for me, I recognize that was the time where I got the full group together. We would build vision and we'd do a mission strip before that and something after it. That was a sprint time. Like right around October in our ministry, was outreach season.\n\nNick Clason (31:42.278)\nMm-hmm.\n\nNick Clason (31:50.95)\nMm-hmm.\n\nDerry (32:08.203)\nbe able to just have our kids grab ahold of evangelism. And so it was worthy of the extra time. And so that was like that sprint and it needed my best efforts and the ministry needed my best efforts. But then there's also times like where it stop and ask, wait, do we just need to walk right now? And this is almost going back to this is okay if we're at B level or C level here. And in my ministry, December was that time. We would shut down, we would like,\n\nNick Clason (32:33.701)\nMm-hmm.\n\nDerry (32:37.006)\nDecember leading into Christmas. We would shut down the ministry pretty much at Christmas, so that was even rest. You the only thing I had to do was show up to Christmas Eve. But in December, we recognized like, man, if we just hand things over to small groups, that we're gonna crush it, and that takes less planning for us. Like all we have to do is just make sure we've set up small groups well. And so, and we didn't add, like I remember we were wanting to add a fall retreat, and we couldn't find a November, we started to move it to December, and I was like, no, nope, no, that, we were gonna walk in December. We're not gonna throw one more thing in.\n\nNick Clason (32:38.406)\nMm-hmm.\n\nDerry (33:06.19)\nAnd then, and what's crazy, now recognize this, that is a walk season for me. And then my worship pastor, total sprint season, right? But June and summer camps, almost like a rest season for him, right? So, so it's, it's, it's different. So being aware of that, looking at your calendar and even like marking it out and just knowing like, Hey, if there's a sprint season, sometimes it might be, it might be two weeks. It might be six to eight weeks. Now, if they're all like six to eight weeks and you don't see it.\n\nNick Clason (33:13.902)\nExactly, yeah.\n\nNick Clason (33:19.206)\nMm-hmm.\n\nNick Clason (33:30.363)\nMm-hmm.\n\nDerry (33:34.19)\nBut this is the idea, like, I think we get into this idea, sprint, rest, sprint, rest, sprint, rest. I don't think we're resting. We're sprinting and then we're crashing. Rest actually involves rejuvenating. And then if we're sprinting and then we say we're resting, but all we're doing is walking, we're not taking any time off, then we're in trouble. So finding those things where those come into play and remembering the seasons. So if it's a season where it gets really, really rough, I might personally...\n\nneed to get the ministry at a walk pace so I can hand it over and I can truly rest and go take a vacation. Honestly, sometimes during a sprint season in the ministry, if you get there long enough, you might actually be able to, again, rest some. I got to the point where I planned some of my vacations over that October time because I had residents that would run without reach, they got the vision, and we'd get away. And it was really, really good for me. again, that grading system and that walk sprint rest system were huge and have been huge for me in helping learn.\n\nNick Clason (34:06.714)\nMm. Mm-hmm.\n\nNick Clason (34:20.272)\nMm-hmm.\n\nDerry (34:32.152)\nto avoid burnout.\n\nNick Clason (34:34.256)\nSo then that's, so step one, be self-aware. Step two, aim for balance over time using those two things, walk, sprint, rest, and the grading system. So then your third one, how do you do, how do you manage and avoid burnout? What's this last piece here?\n\nDerry (34:51.406)\nYeah, Yeah, and this is where the rest part is key is finding my true unplug. That's the way the principle is the idea of find my true unplug. Rest is unplugging, especially, let's just look at it from ministry, unplugging from the church and the ministry so that I can truly rest or in that rest invest into my soul, my family. And two things for me that are big, and I'll be honest, the one,\n\nI'm learning more now over the last couple years that I didn't do well in my ministry life. And that Sabbath, understanding the principle of Sabbath, if you've not read or listened to anything from John Mark Comer on just the idea of the ruthless elimination of hurry and the difference between a day off and Sabbath, there's some great principles in there to hit and what it means to truly just stop, to stop and find joy in the day.\n\nNick Clason (35:36.507)\nMm-hmm.\n\nDerry (35:49.986)\nbeen rediscovering that dude and it's wild and that's a lot more for me that I need that. With the recognition of my family. But the one that has people would ask me all the time. How'd you last 23 years at one church? And I'd say all the time. This is not the reason, but it's the number one thing that I think gets missed so often. And it was huge for us as vacationing. We are in a small town at a very large church that\n\nNick Clason (36:14.694)\nHmm.\n\nDerry (36:18.498)\nthat just goes, I loved and still love youth mystery. And so I can't stop thinking about it. It's on my mind all the time everywhere I'm going. And so the ability to truly unplug from the church, I needed to get away. And so my wife and I learned, yeah.\n\nNick Clason (36:24.762)\nMm-hmm.\n\nNick Clason (36:31.728)\nMm-hmm. Because you can't just do it in town because it's the church is such a big component of that area. Yeah.\n\nDerry (36:38.53)\nYeah. Yeah, we would literally have to go on dates if we wanted to like get away. We would go like two towns over just so we wouldn't run into people. And and and so the idea of a prolonged time to truly get a week to go on vacation. I some people do staycations didn't work for us because my mind was too on. so getting and traveling somewhere and we got pretty pretty dedicated and it was huge. It became significant before kids. We went six years without kids and we had\n\nNick Clason (36:44.292)\nYeah. Yeah.\n\nDerry (37:08.974)\ntwo significant vacations a year most of the time. And some people would go like, can't afford it. Well, we found ways to do one.\n\nNick Clason (37:17.296)\nThat's, I was gonna ask that, like, youth pastors notoriously, I can't do it, I don't have money, like, how do you do it?\n\nDerry (37:22.668)\nYeah, yeah. Yeah, I'll say there's two things. One would be you find creative ways, you know, my parents, I'm fortunate my parents had a cabin up in Michigan that we would go to and that was a much cheaper vacation. But Dave Ramsey would get mad at me for this. But I say, I think you got more money than you realize. It's just where you spend money. And so we committed to run our cars into the ground and not like do a new\n\nNick Clason (37:38.438)\nMm-hmm.\n\nNick Clason (37:50.949)\nMm-hmm.\n\nDerry (37:52.59)\nnew lease. We dropped a lot of subscriptions other people would have because we said, man, this is where the money goes. But this is my Dave Ramseyism. would I so believe in this. would have even risked debt in that area to go on a vacation because I don't think this money we're spending on vacations is spending, it's investing. And so Disney, like you and I have talked about, Disney became our thing. Well, there's not a way to do Disney cheap. There's a way to do\n\nNick Clason (37:56.486)\nHmm.\n\nNick Clason (38:06.288)\nMm-hmm.\n\nNick Clason (38:12.215)\nYeah, that's good.\n\nDerry (38:20.728)\nThere's a way to save money on Disney if you learn how to do it. And so we did, we found ways to do that. And but what we did with that, was a couple key things we learned over time. One was Janelle would say it all the time. First, that's my wife, by the way. She would first say it was just the two of us. It's like, that's the one time where I have you. Like I have you. Like you're totally there and present with us. And it's not like she was saying you're a terrible husband who never does, but.\n\nNick Clason (38:22.048)\nDo it cheaper. Yeah. Yeah.\n\nNick Clason (38:39.174)\nHmm.\n\nDerry (38:47.906)\nBut I know you love the ministry and I love the ministry too. She worked at the church as well most of time. so that was so significant. But also man, memories that have been built. With my kids, we sit around the table lot of times and we just do a, hey, share a favorite family memory. Do you know how many of them are tied around that one time at Disney when my youngest who had always walked into the house after swimming in our backyard and just pull his shorts down? like, know, so we were like.\n\nNick Clason (38:54.928)\nMm-hmm.\n\nNick Clason (39:02.372)\nMm.\n\nDerry (39:15.842)\ndone in the way pool, gonna go grab lunch. And we just look over and he's like walking naked in the middle of a water park at Disney because, know, we're like all laughing and remember like you just the memories, the piece of that so key. But this is the other part and a key rule we did. We set a 30 minute, 30 mile rule where because we were both working in the church, it was like, once we get to a certain point, we don't talk church at all. And we kind of got really belligerent with it where it was like, we aren't even gonna talk about.\n\nNick Clason (39:23.565)\nThank\n\nNick Clason (39:32.144)\nHmm.\n\nNick Clason (39:42.374)\nHmm.\n\nDerry (39:44.268)\nour friends who go to the church. Because we were just so enveloped in it. was like just such a part of like we both worked there. We loved it, but also it drove us nuts at times. so.\n\nNick Clason (39:45.892)\nHmm.\n\nNick Clason (39:51.312)\nYeah. Yeah.\n\nThat, I've tried that too, like I tried implementing that and it's hard, bro. Like it's really difficult to do and I actually like failed a lot at it.\n\nDerry (40:00.212)\nMm-hmm.\n\nYeah. Yeah. Yeah. And we've been able to hold. She's great at holding me accountable to it in a loving way. But also there were moments I needed it. And so so we would we would stick to it. We didn't like, you know, when we fail, we'd go, OK, tomorrow we pick back up again. But what that did would often lead to some really awkward. don't know what to talk about time. And then on the other end, it would lead to I wouldn't call it like.\n\nNick Clason (40:13.381)\nYeah.\n\nNick Clason (40:25.51)\nMm-hmm.\n\nDerry (40:29.858)\ndeep, rich, like all of sudden, you know, we're burying our souls to the, you know, the Lord's speaking new vision to us. Sometimes it was, but sometimes it was just, we just got to like talk about random things from our childhood that we never knew before, because we needed to find a topic to talk about. We just like watched some really, really stupid videos together because we weren't sure what to do and laughed a ton. And so things like...\n\nNick Clason (40:46.394)\nHmm. Yeah.\n\nDerry (40:56.854)\njust other topics and other things and zeroing in, been enormous for us.\n\nNick Clason (41:00.164)\nThat's so good. Yeah. think, I think, like listen, if you're watching, listening, maybe for some of you, like this is your next step, like plan a vacation, right? I know you might not feel like you have money, the means, whatever, but like you have vacation time. And one of the things you said on a podcast years ago that resonated deeply with me is don't leave any vacation days on the table.\n\nDerry (41:16.386)\nMm-hmm.\n\nDerry (41:21.485)\nYeah.\n\nDerry (41:26.146)\nI'm so glad you just said that. Yeah. Explain it. Explain it.\n\nNick Clason (41:27.524)\nYeah, because like here's the thing. What I now tell people is like, you're if you get two weeks of vacation, you are being hired like in America, we stink at this, first of all, but like you're being hired to work 50 weeks out of 52 weeks. So if you work 51 weeks because you only take one week off, you gave your church a free week of your work and that's not fair to you. And they're taking advantage of it. And nobody is going to say anything. Like if you have a great manager who's\n\nDerry (41:40.888)\nYes.\n\nDerry (41:47.96)\nMm-hmm.\n\nNick Clason (41:56.326)\npushing you to do that, that's fantastic, but that's typically the exception, not the rule. And so if you get 50, if you get two weeks of vacation, you better only work 50 of them. And even if like you, even if you said, do a staycation, don't go anywhere, but like don't go to the office. it's, the job will get done without you because the other thing that I hate to break it to you is one day you're gonna leave cause you're gonna resign, you're gonna retire, you're gonna die and they will figure out.\n\nwhat to do with that position. But you will never be able to be the husband to your wife or the wife to your husband or the father to your children or any of those other relationships like you uniquely can only invest in those places. And so don't leave days on table.\n\nDerry (42:39.278)\nYeah, yep. thank you. Like you're right on, that's so key. It's, you know, like I would just love people to reflect. Are you at a church where when you do your all staff and you come together and you go through and you just celebrate everybody that worked extra hard, right? And everybody cheers. Why doesn't the church ever go, hey, it's the end of the year. We just want to celebrate the following people that used up every one of their vacation days. You know, they're not going to do that, but actually they'd be smart.\n\nNick Clason (42:56.249)\nMm-hmm.\n\nNick Clason (43:04.548)\nYeah. No.\n\nDerry (43:08.312)\nWhat you're saying is true, but the reverse is true as well. If I haven't taken that time to unplug that 51st week and probably the 49th, 48th and 47th aren't even going to be the best versions of me, right? Like you're, you're, you're actually making it suffer because there's, we could go forever in this. When you're away, you have to delegate. So you now are living out the Ephesians four principle that you got to equip people for ministry. And then also you're reminded, I love this place, but they don't need me. Everything. Nothing fell apart.\n\nNick Clason (43:17.238)\nMm. Yeah, they suffer a little bit, but...\n\nNick Clason (43:27.194)\nMm-hmm.\n\nThat's it. Yeah.\n\nNick Clason (43:35.76)\nMm-hmm. Mm-hmm.\n\nDerry (43:37.154)\nAnd so now you get to do it out of joy, not out of obligation. And then here's, let me give one more on top of this. This is what people are doing that are listening to this right now. I've really sucked at this. I really need to do it. And then if their vacation recycles in December or mine always recycled in June, they're like, I'm to do that. But then there's a real problem you've got probably where you're, moving toward burnout. If you find yourself every year when it's about time to recycle that you have to all of sudden cash in all your vacation days or you lose them.\n\nNick Clason (43:39.662)\nAbsolutely.\n\nNick Clason (44:04.432)\nMm-hmm.\n\nDerry (44:04.834)\nAnd so you're saying, no, I take all my days off. But what you do is not spread them out. Well, go back to the walk, sprint and rest. Look at that plan ahead, block out where the times are, find what works for you and recognize that I got so sick in the team. I was leading that I, I put my money where my mouth is on this, where I would say, how many vacation days are you at? And like, I'd celebrate it, but it also they are vacation time would recycle in June. And we had till August to use it.\n\nNick Clason (44:09.03)\nMm.\n\nYup.\n\nDerry (44:33.56)\nWell, that was all our summer camp season that went right into the fall break. And I would have like people gone in between camp and fall. And I was like, listen, I believe in this so much, we're gonna figure it out. But next year, please think through, you know, cause this isn't good for you. So there's like, I would just say that's really, really important to think through with it all. And again, find your true unplug. Nick and I love Disney.\n\nNick Clason (44:36.09)\nYeah, can't, you can't. Mm-hmm.\n\nNick Clason (44:44.794)\nYeah, do something in March, bro. Yeah, yeah.\n\nNick Clason (45:00.358)\nMm-hmm.\n\nDerry (45:01.016)\nThat might be the worst place for you to go do an unplug. And quite honestly, I'm not doing it much now because my oldest son, he's too cool for it. We've made the shift over to national parks because our kids can walk. And my word, man, like I'm exhausted, but God is alive in the beauty of it. So find your unplug.\n\nNick Clason (45:14.896)\nBut it's good, yeah.\n\nWell, and I would say for us, the reason we like it is because it keeps us so busy, we don't really have time to sit around and talk about work. You know what mean? That's one of the reasons that we like Disney so much is like you said, it's just our family, it's just us trying to accomplish the thing and with all, trying to get the schedules and everything locked in.\n\nDerry (45:26.21)\nYep. Right.\n\nDerry (45:36.664)\nYeah, your boys are at a spot where like they you get to see there's nothing quite like seeing your kids overwhelmed with a joy. Yeah, like man, I'm getting flooded with even great memories right now of some times with that. Yeah, man. I love it.\n\nNick Clason (45:42.798)\nSee Mickey. Yeah, yeah, yeah, so true. Yeah, yeah. Man, Derry, you crushed it. Thank you. People wanna do some of the stuff you got offering, like plug it up, plug it up here real quick before we wrap up.\n\nDerry (45:53.57)\nThank you, man.\n\nDerry (45:59.992)\nYeah, yeah, still working on the best way. don't, you know, I'm not, I don't have a great corporate master plan in this all, but I would say the first thing to check out from a website is YML cohort.com. That's Y is in yodel, is in marry, L is in ladle. I don't know. cohort. Yeah. Youthministereleadercohort.com. That's something we're doing that Nick talked about. and we, we run them in winter, spring, and in the fall and they're 10 weeks long.\n\nNick Clason (46:15.993)\nor youth ministry leader.\n\nDerry (46:28.97)\nI'm toying around with maybe a summer one. I don't know. But check that out. But even if it's like in the middle where there's not one, there's an interest form you can fill out there. Always reach out to me anywhere on social. Like I offered that working genius thing. It's just at Dairy Prinkert. So D-E-R-R-Y P-R-E-N K-E-R-T. Find me. I'm not on TikTok.\n\nNick Clason (46:51.77)\nThat's okay, people aren't finding people on TikTok anyway. They're just watching funny videos, yeah.\n\nDerry (46:53.612)\nYeah, it's hard to find. I'm on Instagram and I'm on Facebook the most and so find me there. And if you don't like anything, go post it over on X and I won't read it.\n\nNick Clason (47:06.544)\nThere you go. Love it, man. Hey, thank you so much for investing in youth leaders in this way and how you avoid burnout. Absolutely. Thanks, dude. All right. Hey guys, until next time, we'll see you. Bye.\n\nDerry (47:09.602)\nThank you, dude. Thank you, Nick. Thanks for your investment, man. I love what you're doing.","content_html":"\u003cp\u003eIn this Episode Derry Breaks down 3 principles to avoiding burnout.\u003cbr\u003e\nFrom Self-Awareness, to Working Genius to Sabbathing Well this episode has it all!\u003cbr\u003e\nDerry\u0026#39;s take on Vacationing is worth the entire episode.\u003c/p\u003e\n\n\u003cp\u003e📊 HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅ CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOW NOTES\u003c/strong\u003e\u003cbr\u003e\nShownotes \u0026amp; Transcripts\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/143\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/143\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eLINKS\u003cbr\u003e\n//FREE COHORT EXPERIENCE \u003cbr\u003e\n\u003ca href=\"https://www.ymlcohort.com/\" rel=\"nofollow\"\u003ehttps://www.ymlcohort.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FIRST 5 WORKING GENIUS\u003cbr\u003e\n[\u003ca href=\"mailto:derry.prenkert@standingstoneministry.org\" rel=\"nofollow\"\u003ederry.prenkert@standingstoneministry.org\u003c/a\u003e](mailto: \u003ca href=\"mailto:derry.prenkert@standingstoneministry.org\" rel=\"nofollow\"\u003ederry.prenkert@standingstoneministry.org\u003c/a\u003e)\u003c/p\u003e\n\n\u003cp\u003e//WALK, SPRINT, RUN PODCAST EPISODE\u003cbr\u003e\n\u003ca href=\"https://open.spotify.com/episode/19iNIsh6Qc1FCQU8ZVNpxD?si=myh1h8o0Tfu5Msa_OD4L4g\" rel=\"nofollow\"\u003ehttps://open.spotify.com/episode/19iNIsh6Qc1FCQU8ZVNpxD?si=myh1h8o0Tfu5Msa_OD4L4g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CONNECT WITH DERRY\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/derryprenkert\" rel=\"nofollow\"\u003ehttps://www.facebook.com/derryprenkert\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/derryprenkert/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/derryprenkert/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Introduction and Background\u003cbr\u003e\n04:37 Principle #1 - Self Awareness \u003cbr\u003e\n05:54 Personality Profiles\u003cbr\u003e\n14:08 Refueling Strategies\u003cbr\u003e\n17:54 Get a Hobby Out of Church\u003cbr\u003e\n19:47 Be Aware of Seasons\u003cbr\u003e\n25:03 Balance over Time - Grading Principle\u003cbr\u003e\n30:06 The Walk, Sprint, Rest Explained\u003cbr\u003e\n33:21 Find your True Unplug - Sabbath\u003cbr\u003e\n34:32 Maximizing Vacation Days\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01.178)\u003cbr\u003e\nWell, what\u0026#39;s up everyone? Here I am with my friend Derry, who we\u0026#39;re just, what were we doing? Like last week we were like counting it out. We\u0026#39;ve known each other now like nine years, I think it is, which is, that\u0026#39;s actually like a weird number to say. That makes me feel old. And I don\u0026#39;t think of myself as old, but I think I am now. So Derry, how you doing this morning, bro?\u003c/p\u003e\n\n\u003cp\u003eDerry (00:23.319)\u003cbr\u003e\nI\u0026#39;m good. You\u0026#39;re not old. You\u0026#39;re like my youngest brother old does that make sense? I can\u0026#39;t be I could be your uncle, but ultimately\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:27.654)\u003cbr\u003e\nSure, I\u0026#39;ll take it. Yeah, so give us like a 30 second flyover, like who are you, in, know, what qualifies you to talk about this topic today of burnout?\u003c/p\u003e\n\n\u003cp\u003eDerry (00:43.758)\u003cbr\u003e\nI am a youth pastor at heart that served in traditional youth ministry in a youth pastor role for 26 years, 23 of those at one church, three at another. And now I work with ministry leaders as a whole, but really it\u0026#39;s all next gen people is where my heart is. And that\u0026#39;s what I do through an organization called Standing Stone Ministry and run that in a lot of different formats. And it\u0026#39;s all free, confidential, all about coaching, consultation and care.\u003c/p\u003e\n\n\u003cp\u003eAnd why I can talk about this is because I\u0026#39;ve had incredible victories in it and deep, massive failures when it comes to, I think, avoiding burnout in a lot of places, but also coming face to face with burnout, because it sneaks up on us. And so I can speak from both the thrill of victory and the agony of defeat, which is an old ABC-wide world of sports thing. If you\u0026#39;ve never seen it, watch the YouTube clip. It\u0026#39;s amazing.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:37.946)\u003cbr\u003e\nWell, I\u0026#39;ll listen, I\u0026#39;ll just say, for those of you who are like, you know, later on in maybe your youth ministry career and you\u0026#39;re trying to create like coaching and cohorts, like Derry is the guy that is throwing a wrench into all of your plans because, I\u0026#39;ll just plug like the youth ministry leader cohort, which is incredible value, which people would pay typically thousands of dollars to be a part of your offering now for somehow free. And I don\u0026#39;t know how you\u0026#39;re doing it.\u003c/p\u003e\n\n\u003cp\u003ebut I\u0026#39;ve been a part of it, I\u0026#39;ve helped facilitate one. I mean, it\u0026#39;s awesome. So there\u0026#39;s your plug and that\u0026#39;s at least a step in this whole burnout deal. So.\u003c/p\u003e\n\n\u003cp\u003eDerry (02:10.958)\u003cbr\u003e\nYeah. Thanks, man.\u003c/p\u003e\n\n\u003cp\u003eAbsolutely, it\u0026#39;s huge. how we do it, you just said part of it, because there\u0026#39;s some amazing people that do it where by payment is friendship. And then there\u0026#39;s a group of people and organizations that believe in this stuff. They love the church and they love the next generation, and they are footing the bill for us to do this. And I hope that alone brings hope to this youth ministry world. Like we just sometimes feel like, you know, everybody\u0026#39;s against us. And it is, there\u0026#39;s parts that are lot against us. There are people that are\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:23.982)\u003cbr\u003e\nHahaha\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:29.988)\u003cbr\u003e\nYeah, yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:35.27)\u003cbr\u003e\nWhich is really cool.\u003c/p\u003e\n\n\u003cp\u003eDerry (02:45.95)\u003cbr\u003e\nSo no, they just so know the value. They\u0026#39;re either paying it forward from their youth ministry experience, they just recognize that the church and the hope of the church is found in this next generation, and so why not invest in the people investing in them? so, yeah, that\u0026#39;s how we do it, but also it\u0026#39;s just a reminder to anybody listening to this. Because if you\u0026#39;re watching this and you\u0026#39;re thinking you\u0026#39;re burnt out, part of it is I just, don\u0026#39;t make a difference and nobody sees what I\u0026#39;m doing. No, that\u0026#39;s seen.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:48.998)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:59.302)\u003cbr\u003e\nYeah, it\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:07.056)\u003cbr\u003e\nHmm, that\u0026#39;s good. Well, so Derry has like kind of like a three step sort of framework or little outline, I guess, of what we\u0026#39;re gonna kind of walk through today. So what, Derry, take us through like step number one of this whole burnout conversation, where does someone start?\u003c/p\u003e\n\n\u003cp\u003eDerry (03:24.942)\u003cbr\u003e\nYeah, yeah, think, you know, it\u0026#39;s so hard because burnout comes in so many forms. I mean, there\u0026#39;s I\u0026#39;m just way overworked burnout. There\u0026#39;s I\u0026#39;m not fulfilled burnout. There\u0026#39;s relational burnout, which I don\u0026#39;t think I\u0026#39;m to be able to hit that one a lot, but that\u0026#39;s big, you know, and that\u0026#39;s that\u0026#39;s a little bit different. And then there\u0026#39;s just like I\u0026#39;m in the wrong kind of work burnout, you know. So so it goes all these different ways. So ultimately, I was just thinking like you said, how do I? And I would say here\u0026#39;s how I either have burnout.\u003c/p\u003e\n\n\u003cp\u003eor in the midst of burnout, caught it and recognize and put in practices, not so much to get out of it to avoid it the next time. Because I have burnout multiple times, you know? And so people are like, yeah, you lasted 23 years. OK, so three things. they\u0026#39;re not like steps, but just like I guess I\u0026#39;d go principles and then some ways I do it. The first, I think, a key to avoiding burnout is self-awareness. I mean, it\u0026#39;s just a simple thing. It\u0026#39;s self-awareness because we\u0026#39;re all wired in different ways.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:02.021)\u003cbr\u003e\nyou\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:10.576)\u003cbr\u003e\nOkay.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:16.39)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (04:21.326)\u003cbr\u003e\nthat we will find our fuel, we\u0026#39;ll find our exhaustion, we\u0026#39;ll find ourselves caught up in our head and we\u0026#39;ll refuel in different ways. And so that\u0026#39;s a big one and I\u0026#39;ll give you three pieces inside of self-awareness and you can stop me and ask me along in this. I would say the first one that I would throw out is your personality and your working genius is what I throw out. There\u0026#39;s profiles out there that help you just learn.\u003c/p\u003e\n\n\u003cp\u003ewhat, like who you are. Right. Yeah. Yeah. And I don\u0026#39;t, they\u0026#39;re, they\u0026#39;re profiles, right? They\u0026#39;re not, they\u0026#39;re not like, I got really tired of the Enneagram when it hit because I, I was into the disc profile. Others are Myers and Briggs, Myers Briggs. And I got annoyed with the Enneagram because people were like, this is the answer to everything. I never forget. sat in this like a millennial group and a person said, Enneagram is like a color wheel. And I was like, you just basically said this thing.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:52.592)\u003cbr\u003e\nLike who you are, how you work, how you recharge, all that, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:02.726)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:15.206)\u003cbr\u003e\nHa\u003c/p\u003e\n\n\u003cp\u003eDerry (05:20.856)\u003cbr\u003e\ncan say whatever you want. Like there is a reality of that, but no, like there is absolutely wiring inside of it. So I don\u0026#39;t care what it is, if you take it and it resonates with you, pause and say, okay, if I am a personality that comes alive when I\u0026#39;m helping people versus I\u0026#39;m a personality and it\u0026#39;s behind the scenes and I don\u0026#39;t want credit versus I do want to be out front. Well, then when you\u0026#39;re aware in that and you\u0026#39;re catching that, you recognize.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:22.435)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:39.942)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (05:48.854)\u003cbr\u003e\nman, I gotta find myself over toward the work that\u0026#39;s gonna bring life to me. And if I\u0026#39;m living too much over, and those profiles help you a lot with that.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:55.43)\u003cbr\u003e\nWell, and then conversely, right? Like how you rest too, right? In that, so even like, like I\u0026#39;m a task type person. Like I\u0026#39;m an Enneagram one, my wife is an Enneagram two, so she likes to help people. So like she recharges a lot through like relationships where like I not quite as much. And so even within our own like marriage and relationship, understanding like a thing that might bring her life might drain me, you know? And so we kind of need to know even how to strike the balance like within that too.\u003c/p\u003e\n\n\u003cp\u003eDerry (05:58.772)\u003cbr\u003e\nExactly right.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (06:23.822)\u003cbr\u003e\nYeah, and Nick, for those that are married, personality stuff and I\u0026#39;ll talk about the working genius in a second, awesome to do with your spouse because let\u0026#39;s be honest, when they\u0026#39;re out of whack, if our spouse is not in a good space and they\u0026#39;re burning out, it burns us out too. And it\u0026#39;s not their fault. It\u0026#39;s actually maybe we gotta take the responsibility to go, am I aware enough?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:29.902)\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:41.826)\u003cbr\u003e\nMm-hmm. Mm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (06:47.586)\u003cbr\u003e\nI\u0026#39;m telling you, man, I\u0026#39;ve dove into the working genius side a whole lot more. We\u0026#39;re getting ready to learn more on some personality profile stuff, my wife and I to help people. But it makes sense, right? Like the love language talk, you\u0026#39;re going to tend to express love in the way you want it. But if that\u0026#39;s not somebody\u0026#39;s love language, they might not receive it to the level you think they can. so so so that it is just big. So personality profiles really good. If you aren\u0026#39;t aware of this thing called working genius, it\u0026#39;s a lot like if you\u0026#39;ve ever heard of strength Clifton strength finder. It\u0026#39;s a similar thing, but it\u0026#39;s a work.\u003c/p\u003e\n\n\u003cp\u003eproductivity tool. wish it was called like working energizing or working joys because genius can throw you off. The idea is there\u0026#39;s these six different parts to work and all of us come alive in two parts to it. It might not be step one. It might be or step one and step two. It might be step one and step five. So it mixes all around, but we come alive into, we can get by into and we die into meaning\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:18.8)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:29.082)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:37.914)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:45.636)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (07:46.146)\u003cbr\u003e\nThere\u0026#39;s two of them that like when we\u0026#39;re in it, we\u0026#39;re like, we\u0026#39;re Captain America. I could do it all day. So like work, if you\u0026#39;re a creative person that then loves to track down the creatives, your invention to nasty. I don\u0026#39;t know anybody like that. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:50.288)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:55.738)\u003cbr\u003e\nGive us yours, like what are you, like what, talk about a project that you\u0026#39;re Captain America in, like you could do all day, and then talk about a type of project that like you can\u0026#39;t, you don\u0026#39;t wanna do, or you wanna hand off, or you just wanna like, you know, be done, cause it\u0026#39;s the worst.\u003c/p\u003e\n\n\u003cp\u003eDerry (08:01.026)\u003cbr\u003e\nYeah. Yep.\u003c/p\u003e\n\n\u003cp\u003eDerry (08:06.658)\u003cbr\u003e\nYeah. Yeah. Yeah. Let me help you with it even. Because I think there\u0026#39;s that way to do it. There\u0026#39;s also just the, it\u0026#39;s every work involves all six of these steps. And so it\u0026#39;s also an awareness of if I have to do this from beginning and end, when I\u0026#39;m aware of that, I can do that. But also you\u0026#39;re usually working in a team. So there\u0026#39;s wonder, which is you love pondering the possibilities. There\u0026#39;s invention where you\u0026#39;re the, me a blank whiteboard and I come up with ideas. There\u0026#39;s discernment where I\u0026#39;m processing through.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:15.696)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (08:34.926)\u003cbr\u003e\nwhat ideas have merit, where there\u0026#39;s themes, and just kind of catching what goes on. There\u0026#39;s galvanizing, where it\u0026#39;s like the cheer everybody, bring everybody together and go, let\u0026#39;s go for this. It\u0026#39;s the rally cry person. A lot of youth pastors are galvanizing geniuses, because they love to rally the group together. It\u0026#39;s that, like the greatest accomplishment is we\u0026#39;re all excited, don\u0026#39;t know what we\u0026#39;re doing, but we\u0026#39;re all, no. No, but that\u0026#39;s galvanizing. Then there\u0026#39;s enablement, not the best name for it, but that\u0026#39;s where you want to come alongside.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:50.923)\u003cbr\u003e\nMm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (09:03.926)\u003cbr\u003e\nand help whatever the vision is happen. Also, youth pastors are enablement geniuses, especially if they last a while, because you\u0026#39;re often having to fulfill the mission of the greater church and then come alongside. you\u0026#39;re the moment when they go, we\u0026#39;re looking for volunteers to help with. you might not, you just go, would love to, yes, thank you, let me do this. And then there\u0026#39;s tenacity. And that\u0026#39;s like the hit the deadline, nail the detail stuff, right? So my genius is invention and discernment.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:08.251)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:13.638)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:20.132)\u003cbr\u003e\nYeah, let\u0026#39;s the youth pastor. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:28.87)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (09:33.154)\u003cbr\u003e\ngive me a blank whiteboard or a brainstorm session and I come alive. Because not only like you present and the second, they call it the genius, competency and your frustration. So my genius is invention and discernment. They are back to back. My competency is wonder. So I don\u0026#39;t mind pondering the questions and galvanizing is my other competency. So I can rally the team together. But I\u0026#39;m at my greatest on service, like semester planning.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:45.168)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:53.062)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (10:02.85)\u003cbr\u003e\nWhen we would do that in my team, it was the greatest day in the world because that was our time where we were going to brainstorm. We were going to identify possibilities of what we could do. We were going to try to see how the Holy Spirit would bring together all these ideas we put up on the whiteboard and find the themes and go, there\u0026#39;s a series. Here\u0026#39;s the scripture we\u0026#39;re going to come out of, or here\u0026#39;s the scripture we\u0026#39;re going to start with. But here\u0026#39;s how we can flesh this out for students. Here\u0026#39;s this new idea we have on something. I mean, like you can see me like talking about, right? And then.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:28.996)\u003cbr\u003e\nYeah, but as someone that is like tenacity, like a whiteboard meeting\u0026#39;s great, but I feel like I\u0026#39;m losing a day\u0026#39;s worth of work.\u003c/p\u003e\n\n\u003cp\u003eDerry (10:36.052)\u003cbr\u003e\nExactly right, right? So that\u0026#39;s the key in this thing is because there\u0026#39;s that part for you where your genius is dying when you\u0026#39;re in that one spot because you want to get to it. But then there\u0026#39;s also your frustration that when you get into that portion. So my assistant for years, best assistant in the world because she was amazing and she wasn\u0026#39;t an assistant. She was like a co-pastor. She just loved the behind the scenes and getting things done.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:41.83)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:59.974)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (11:03.138)\u003cbr\u003e\nOkay, I wish we had a map, but wonder, invention, discernment, galvanizing. Remember, that\u0026#39;s all the beginning of the work. And I am either good to go or fully alive in that. And then my frustration is actually the enablement piece of being delegated out to me, especially if it\u0026#39;s not my idea. kind of like, gosh, don\u0026#39;t call on me to do it. It sounds so selfish, but I get it, I\u0026#39;ll do it, but it kills me. And then finish the project. So my big joke I tell people all the time is I\u0026#39;m amazing at starting things.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:09.296)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:23.078)\u003cbr\u003e\nNo, I get it.\u003c/p\u003e\n\n\u003cp\u003eDerry (11:32.846)\u003cbr\u003e\nperiod.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:33.476)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (11:35.278)\u003cbr\u003e\nUm, but she was enabled into nasty genius. So she\u0026#39;s dying in these brainstorm meetings. I\u0026#39;m frustrated in part because like, why aren\u0026#39;t you excited about this? And she\u0026#39;s like, just tell me what to do and I\u0026#39;ll do it. And then, and then she\u0026#39;s coming back to me and going, give me the details. like, I just gave you the big vision. I, know, I don\u0026#39;t want to get in your way. Well, that\u0026#39;s because I don\u0026#39;t want people to get in my way, but we, we also found ways to work together. So that\u0026#39;s team side. Personally, here\u0026#39;s why this is so important in burnout. They\u0026#39;ve done a ton of study on the thing, like 2 million assessments and\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:39.366)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:45.83)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:03.334)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (12:04.738)\u003cbr\u003e\nRemember, there\u0026#39;s three areas. There\u0026#39;s the place you\u0026#39;re a genius where you come alive fully. There\u0026#39;s then your frustration, the one where it\u0026#39;s like, just get me out of here. Then there\u0026#39;s like, yeah. Then there\u0026#39;s your competency, where you\u0026#39;re actually good at it. People affirm you, you know you\u0026#39;re good at it. But the trick is over time, it loses its fulfillment. That\u0026#39;s where people burn out. Because if you\u0026#39;re not aware of that\u0026#39;s like my competency space, and I\u0026#39;m hitting resistance again and again on that, or\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:11.802)\u003cbr\u003e\nYeah, you know you hate it, don\u0026#39;t wanna do it, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:18.438)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:23.108)\u003cbr\u003e\nHmm. Hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (12:33.518)\u003cbr\u003e\nI\u0026#39;m living all my tasks. For me, I was in a place where I needed to galvanize in the midst of COVID, a team that wasn\u0026#39;t all together on stuff and didn\u0026#39;t have a ton of trust in me yet. And I burn out. I burn out inside. I was at a church for three years. Remember, I was at the other one for 23 years. And this is not the fault of anyone. In fact, I think the Lord led me toward it, but a piece that happened that if I could go back over again, I would go.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:45.466)\u003cbr\u003e\nYeah, you were pretty new at your role. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:51.429)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (12:59.938)\u003cbr\u003e\nWho\u0026#39;s the galvanizer on my team that I\u0026#39;m gonna go to and say, I need you when it comes time to bring us all together. I wanna work on our relationship so you can trust me, I can trust you, and I need you to step up and galvanize and help me out. So the awareness in that is huge. And I know we dove into that a little bit more. Anybody wants to know more about that, I actually am. I got a certification and facilitation for that. I will be happy to like, you the first five people that.\u003c/p\u003e\n\n\u003cp\u003ereach out to me that watch this. I\u0026#39;ll do a free assessment and a free debrief for you because there\u0026#39;s something to be learned in this. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:34.33)\u003cbr\u003e\nThat\u0026#39;s huge value too, so yeah. We\u0026#39;ll link stuff down below in the show notes. can reach out to Dairy for sure. So let\u0026#39;s talk about how you then, how do you refuel? How do you refuel in your self-awareness piece of this?\u003c/p\u003e\n\n\u003cp\u003eDerry (13:39.352)\u003cbr\u003e\nYeah. Yeah. Okay. So.\u003c/p\u003e\n\n\u003cp\u003eDerry (13:46.636)\u003cbr\u003e\nYeah. Yeah, this is really good. Yep, yeah, and I think the biggest one, and this is just simply being aware, are you an introvert and an extrovert or an ambervert? You know, and I don\u0026#39;t even know if that\u0026#39;s scientific. I haven\u0026#39;t done a lot of study on it. It\u0026#39;s just the ultimate question is what really refuels you when you need to unplug, which we\u0026#39;ll talk about un plugging a little bit, but in the moments of unplug, when work needs just be shut off, what is it that actually refuels you? Not what\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:57.52)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:04.805)\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (14:16.46)\u003cbr\u003e\nWhat do you, what you do to cope or just zone out? You know, cause people are like, yeah, doom scrolling video games, you know, for some people, man, it is, I just sitting by myself or I, our buddy, Josh Griffin, he is an extrovert off the charts. People refuel him. And I remember he loved online gaming. So video games, it wasn\u0026#39;t about the video games that refueled him. was plenty, but he loved video games too, but he was playing with others.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:21.712)\u003cbr\u003e\nDoom scroll and eat pie.\u003c/p\u003e\n\n\u003cp\u003eDerry (14:44.59)\u003cbr\u003e\nI don\u0026#39;t even know. I\u0026#39;m saying video games that shows how lame I am in that world. I am a creative in nature. love I love like try and I love like seeing creative and trying to pull themes from it. So movies are a great thing, but I\u0026#39;m also I I love people, but I actually refuel when I\u0026#39;m on my own. And so for me, a long there\u0026#39;s a long season, the dumbest thing that I think this would help people. So if that\u0026#39;s the reality, I kind of refuel on my own, creative things.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:47.366)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:04.806)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (15:14.168)\u003cbr\u003e\nI\u0026#39;ll give you two moments where I\u0026#39;m most greatly refilled that you go, that\u0026#39;s stupid. Why would you do that? One was I would weekly on Thursdays pick a movie that had been out for about two or three weeks and go to a local movie theater that I knew it had like daytime matinee times. And this was before kids. And I would try to go to the movie. And my greatest accomplishment was when I got to sit in the movie theater all by myself and watch that movie. Like that was my goal. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:29.412)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:38.71)\u003cbr\u003e\nYou create like a little bingo card of it. Like, you know, how many times do I get to go to this movie by myself?\u003c/p\u003e\n\n\u003cp\u003eDerry (15:43.884)\u003cbr\u003e\nRight? Yeah. And it was weird. It was like this one. was just really cool when I said when I would get to that point, because I was just sitting there. It was also a little sense of accomplishment with it. What was really awkward is a lot of old ladies like to go watch movies at that time, too. So it often end up with me and two old ladies in the same studio. Yeah. Yeah. Right. Yeah. And a lot of old ladies really like action movies. That\u0026#39;s another thing. So but that was just that to me, like\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:00.634)\u003cbr\u003e\nWhich who knew, right? But now you do because that was your goal.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:06.886)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eDerry (16:12.334)\u003cbr\u003e\nA joke. mean, my wife would laugh at me. People would go, you don\u0026#39;t do them movies by yourself. I\u0026#39;m like, I do. You know, I could watch them at my house and do the same. But there was something about that. The other one was for my 40th birthday, you and I both are Disney lovers. And I think I helped you fall in love with Disney. I apologize to your bank account for that. But for my 40th birthday, we spent a lot of time going to Disney World. I was going out to California to a DYM event. And Janelle said, hey, for your birthday, if you\u0026#39;re interested, treat yourself to a couple of days at Disneyland.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:24.858)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:29.346)\u003cbr\u003e\nYeah, I need it.\u003c/p\u003e\n\n\u003cp\u003eDerry (16:42.378)\u003cbr\u003e\nAnd so I did, I flew out early and I spent a full day and then a half day at Disneyland all by myself. Nick is so dumb. I was walking through the Magic Kingdom purposely wearing headphones so nobody would talk to me and I started crying because I realized it was the first time in a long time where I was just on my own at nobody else\u0026#39;s agenda. I didn\u0026#39;t have to worry about anybody else\u0026#39;s agenda.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:59.206)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eMm.\u003c/p\u003e\n\n\u003cp\u003eDerry (17:10.862)\u003cbr\u003e\nNow that\u0026#39;s partly because I was in the season where I was leading team. had little kids. My main role was helping others. Yeah. Yep. And so, so I needed a refuel in a creative space. Like that\u0026#39;s what I For me, it\u0026#39;s not about the rides. It\u0026#39;s the design. It\u0026#39;s the creativity. It\u0026#39;s the brilliance of a guy like Walt Disney that the single lives on. And so I got it there. So, so that\u0026#39;s for me, how I refuel. That\u0026#39;s not going to be the same for you. That\u0026#39;s not going to be the same for somebody else that\u0026#39;s listening. Another person\u0026#39;s like, I need to join a book club.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:16.474)\u003cbr\u003e\nA lot of people vying for your, just your attention, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:28.166)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (17:40.718)\u003cbr\u003e\nbecause I love reading, but I love talking with people about it. Others, might, you whatever it might be.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:44.634)\u003cbr\u003e\nBut I think within that though, right, like one thing that\u0026#39;s really key for youth pastors, I would say, is like try to find that community or if you do need like people to recharge, like try to find that, but try to find it in like a lane of like a hobby and not like by being a part of a church small group. You know what I mean? Or like where you\u0026#39;re around church people and you still have to sort of like lean back into your role, like find something that truly genuinely like allows you to\u003c/p\u003e\n\n\u003cp\u003eDerry (18:00.141)\u003cbr\u003e\nYes.\u003c/p\u003e\n\n\u003cp\u003eDerry (18:04.492)\u003cbr\u003e\nYeah. Yep.\u003c/p\u003e\n\n\u003cp\u003eDerry (18:13.742)\u003cbr\u003e\nThat\u0026#39;s good, Nick. That\u0026#39;s good. You even got me just thinking out loud right now of that moment. I\u0026#39;m sure there\u0026#39;s many couples that have set together and said, man, I\u0026#39;m just burned out by this place and we need to find fellowship. And then the next thought is we need to find fellowship in here because that will make us fall back in love with place. And that might be true, but it also might be the greatest mistake you could make is actually, no, we need to find community by going and joining a gaming like board game group.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:14.318)\u003cbr\u003e\nseparate.\u003c/p\u003e\n\n\u003cp\u003eDerry (18:43.022)\u003cbr\u003e\nor forming a board game group with people, maybe a couple people from the church, but outside the church, but we make it really clear upfront, this is not sponsored by our church whatsoever. Or if you\u0026#39;re feeling a level of burnout because you\u0026#39;re always leading, what\u0026#39;s the thing you can go join that\u0026#39;s a group where nobody even knows that you\u0026#39;re the leader? Because you walk into your church, and I did it, part of some awesome small groups, but the minute a big theological question came up, or a question about the church, even though I wasn\u0026#39;t leading the group, where did all the eyes go? Boom.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:01.55)\u003cbr\u003e\nYeah, you\u0026#39;re not the leader.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:11.11)\u003cbr\u003e\nAll eyes on you. Yep. Yep.\u003c/p\u003e\n\n\u003cp\u003eDerry (19:12.588)\u003cbr\u003e\nYou know, so yeah, that\u0026#39;s right on. like there\u0026#39;s a lot of layers we could take that. How do I refuel introvert extrovert? What brings life to you? What type of seasons you\u0026#39;re in? I mean, I just thought about this. was telling you part of that Disneyland moment was I needed a space because I was on so many on the demand of so many people. And my wife and I just hit this. She\u0026#39;s heading down to Florida with a good friend because she\u0026#39;s been in five years of just just always being there for others.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:30.576)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:38.969)\u003cbr\u003e\non. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (19:39.864)\u003cbr\u003e\nSo even our vacations, she\u0026#39;s still on, she\u0026#39;s gotta be mama. And I\u0026#39;m like, babe, you are gonna go and it is treat yourself, you know? So there we go. that\u0026#39;s self-awareness is key, personality. And then let me give one last one. We can do this one really quick, but it\u0026#39;s important. If you\u0026#39;ve been in ministry for a while, be aware of the seasons that hit extra hard and the seasons that you just come alive in. And if that\u0026#39;s the case, then you wanna be aware of it. So like there\u0026#39;s season, like we have seasons.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:42.726)\u003cbr\u003e\n100%, yep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:46.95)\u003cbr\u003e\nhaha\u003c/p\u003e\n\n\u003cp\u003eDerry (20:09.006)\u003cbr\u003e\nthat will hit literally in the calendar. If I were to talk to somebody who\u0026#39;s been in ministry five or six years or longer and say, tell me some of the toughest times you\u0026#39;ve gone through. And we were to list out like 15 of them. I guarantee you will notice something that it hit in a certain month or right after a certain event or just in a fall time. I was talking with a counselor who works in the same church I worked in. My season was February, March. And I think a lot of youth pastors do that. February.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:11.044)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:19.866)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:29.03)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (20:38.86)\u003cbr\u003e\nAnd March is like halfway through this year. Students are kind of like in the doldrums of things, especially in where I live. I\u0026#39;m in the Midwest where the official colors of February and March are brown or gray. And so there\u0026#39;s that piece.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:53.144)\u003cbr\u003e\nAnd it\u0026#39;s just a long, I\u0026#39;ve learned too, from a youth ministry standpoint, it\u0026#39;s a long stretch of nothing. Like the fall, you get to like come back from summer, but it\u0026#39;s a quick, honestly, two to three months sprint until the holidays. And that\u0026#39;s exciting. But then you come back in January and there\u0026#39;s really nothing until like, know, Easter, but that\u0026#39;s not for us. That\u0026#39;s not for youth pastors.\u003c/p\u003e\n\n\u003cp\u003eDerry (21:07.788)\u003cbr\u003e\nYep. Yeah. Yeah. Yeah. No, it\u0026#39;s not January. Yeah. January is kind of the joy of getting back together, kicking off here and then it hits. And I just would love for you, you pastors, think about the times where you had to like do an intervention on a suicide, a call to Child Protective Services because of something that came up in the group or a really weird situation where you\u0026#39;re like, gosh, that was heavy.\u003c/p\u003e\n\n\u003cp\u003eand ask yourself, how many times did it fall right in that time? I would like literally tell my team guys, it\u0026#39;s February. Once you\u0026#39;d be ready for an extra late night coming up somewhere, cause we\u0026#39;re to have to sort through something. Now that, now the counselor that I was working with, he talked about how October was his time, which I love October around here. It\u0026#39;s beautiful for him. The trick is it\u0026#39;s like, he\u0026#39;s in a lot of adult ministry stuff. Groups get kicked off. It\u0026#39;s like, he\u0026#39;s going, going, going, going. And then it\u0026#39;s done. And it\u0026#39;s just like a crash time. And so he just hits really, really hard. So\u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:45.083)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:52.026)\u003cbr\u003e\nHmm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:58.906)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (22:06.926)\u003cbr\u003e\nThe fellow youth pastor with me who was very like contemplative in nature it was right after summer camp and right there\u0026#39;s like this short gap between summer camp and starting for the fall where he would just like struggle and want to quit. So it\u0026#39;s different for all of us and I just would say be when you\u0026#39;re aware of that one just the awareness alone helps you go. I\u0026#39;m not burning out right now. I\u0026#39;m just in a tough season.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:14.18)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:22.118)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:31.734)\u003cbr\u003e\nMmm. Mmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (22:34.698)\u003cbr\u003e\nAlso, maybe this is the time where I need to book a vacation or get away, you know, so there\u0026#39;s that. So be aware of those areas.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:38.316)\u003cbr\u003e\nMm-hmm, mm-hmm. Yeah, when we lived in the Midwest, we were like, we gotta get outta here in January, February, March. Especially March, because March, when we lived in Chicago, March was like fake spring. It tricks you and you\u0026#39;re like, it\u0026#39;s spring now, but no, it\u0026#39;s not, still in the 30s, it\u0026#39;s still in the 40s, and it\u0026#39;s still very gray. And you\u0026#39;re like, dang, it never switches to spring until really like May. And so that\u0026#39;s where we were like, we need to,\u003c/p\u003e\n\n\u003cp\u003eDerry (22:47.544)\u003cbr\u003e\nYep. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (22:52.718)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:07.746)\u003cbr\u003e\nWhat we would always do, we weren\u0026#39;t good at getting in front of it, is during that time, that\u0026#39;s when we would book a vacation. And then we\u0026#39;d book it for like September when it\u0026#39;s like beautiful. like...\u003c/p\u003e\n\n\u003cp\u003eDerry (23:14.498)\u003cbr\u003e\nYeah, right. Good.\u003c/p\u003e\n\n\u003cp\u003eYeah, but the anticipation of that and that\u0026#39;s probably somewhat inside of how do you refuel? I also refuel on the planning of the vacation almost as much as going on it. And so, yeah, yeah, right, right. So yeah, that\u0026#39;s good. And I\u0026#39;m officially lobbying for a fifth season and the season is called Blah. It runs from February up until either Easter or spring break. It\u0026#39;s one of those two.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:21.84)\u003cbr\u003e\nFor sure.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:26.47)\u003cbr\u003e\nHmm, especially if you\u0026#39;re a Disney person that you gotta like you gotta get nerdy about it. So Yeah\u003c/p\u003e\n\n\u003cp\u003eDerry (23:43.842)\u003cbr\u003e\nThe mascot\u0026#39;s a leprechaun that\u0026#39;s angry, kicking a groundhog. I\u0026#39;ve got colors, I\u0026#39;ve got the general, I mean, like, I think we should do it. Name it that and call it what it is.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:50.596)\u003cbr\u003e\nListen.\u003c/p\u003e\n\n\u003cp\u003eWe already have it. you, yeah, it\u0026#39;s not on the calendar technically, but like it\u0026#39;s already there for real. like consider it done. The club is formed. You have your season. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (23:58.53)\u003cbr\u003e\nYep. Yeah.\u003c/p\u003e\n\n\u003cp\u003eThere we go. We did it. We did it. Okay, so there we go. That\u0026#39;s all I, but that\u0026#39;s all inside self-aware for me is know your personality, working genius, recognize how you refuel and then pay attention to where the seasons hit. And we didn\u0026#39;t hit it, but where do you come alive and be aware of those times and make sure you\u0026#39;re capitalizing on those times in what you come alive with.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:08.282)\u003cbr\u003e\nYou gotta know. Yep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:16.262)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:21.348)\u003cbr\u003e\nMm-hmm, mm-hmm. Yeah, okay, so all self-awareness, like the piece of like burning out into your point, like as people in ministry and maybe even families, like you have a lot of responsibility. And so it almost sometimes feels like even selfish to consider who am I, understanding yourself, where do I come alive, and what do, like this question, what do I need, right? And so part of that burnout piece is like being bold enough\u003c/p\u003e\n\n\u003cp\u003eto declare what you really need in order to stay healthy. And so, all that being said, that\u0026#39;s step one. What\u0026#39;s step two?\u003c/p\u003e\n\n\u003cp\u003eDerry (24:53.422)\u003cbr\u003e\nMm-hmm. You\u0026#39;re still the right...\u003c/p\u003e\n\n\u003cp\u003eDerry (24:59.118)\u003cbr\u003e\nYeah, yeah. in that, and then I\u0026#39;ll go right into step two out of that. Give yourself permission to speak up for yourself with this mantra in your head. A burnout me is not a successful me. And so you go, man, I can\u0026#39;t do that. And grit, yeah, dang it, grit yourself through. There\u0026#39;s some of us that are being lazy. We\u0026#39;re giving this as excuses. We\u0026#39;re saying, need more time off. And it\u0026#39;s on us. But also recognize, there\u0026#39;s a legit.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:11.951)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:19.184)\u003cbr\u003e\nFor sure.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:22.886)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (25:27.15)\u003cbr\u003e\nbreaking point at times that can happen in some of the stuff. so advocating to say like, hey, I need to schedule a little lighter during this time. I need to... Okay. So with that, that leads great into the next part is recognizing that balance is something you find over time, not in the moment. Yeah. know, balance gets used a lot. am I in balance? And yeah, work-life balance.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:34.586)\u003cbr\u003e\nYeah. There\u0026#39;s nothing wrong with that, which is so good.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:45.84)\u003cbr\u003e\nHmm. Flush that out.\u003c/p\u003e\n\n\u003cp\u003eWork-life balance.\u003c/p\u003e\n\n\u003cp\u003eDerry (25:55.086)\u003cbr\u003e\nYou know is just like I got it I can\u0026#39;t I feel so out of balance and I was feeling that for so long and I remember I was sitting with a in a network valuable that also helps you avoid burnout I was sitting in a network and a guy that been a little longer the topic is balance He goes I\u0026#39;ve just learned balance is a pipe dream. It\u0026#39;s a pipe dream I\u0026#39;m never gonna get it and I was like Balaan. That\u0026#39;s ridiculous now. He unfortunately didn\u0026#39;t Yeah, he didn\u0026#39;t He didn\u0026#39;t really flesh it out over time. I\u0026#39;m like\u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:13.478)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:17.798)\u003cbr\u003e\nYou\u0026#39;re like watch this I\u0026#39;m gonna get balance\u003c/p\u003e\n\n\u003cp\u003eDerry (26:25.314)\u003cbr\u003e\nBut I started thinking through it and I was talking to with my mentor and he said, I agree with him if you\u0026#39;re looking at it on a day by day basis. The real question is how do I find balance over time? We\u0026#39;re gonna probably, like today, my day will be out of balance when it comes to time with my kids because they\u0026#39;re at school and it\u0026#39;s church tonight and we all head off to our different spaces. But Saturday,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:46.886)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:50.54)\u003cbr\u003e\nareas,\u003c/p\u003e\n\n\u003cp\u003eDerry (26:54.112)\u003cbr\u003e\nAs it sits right now, my daughter has a musical that I\u0026#39;m gonna go, she\u0026#39;s three days with a musical for a middle school musical. We\u0026#39;ve learned. Whole family\u0026#39;s going Friday. I\u0026#39;m going Saturday. Wife\u0026#39;s going Sunday. Now people that might wanna get mad at me, she\u0026#39;s like prop crew. I\u0026#39;m only gonna see her foot once. So Saturday is a ton of family time. But I\u0026#39;m not gonna work at all. That\u0026#39;s out of balance, right? My work home life in Saturday.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:13.626)\u003cbr\u003e\nYeah\u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:20.304)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (27:22.316)\u003cbr\u003e\nSo the whole idea is what does it look like over time? And two tools that I would just say I\u0026#39;ve learned. One was I taught it to myself. The other was a really brilliant man with wonderful calves named Josh Griffin. I was talking to him right at the time he was finishing up at, what\u0026#39;s that one? Saddleback, yeah. I don\u0026#39;t know if you ever heard of it. Small church out in California.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:40.537)\u003cbr\u003e\nEver heard of it? Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (27:43.88)\u003cbr\u003e\nAnd he was also starting up DYM, student leadership conference was running like crazy. He was traveling around and doing stuff. And he had like four kids all in like, I got to be on. And I just said, dude, how do you do it? You know, like how in the world do you work this whole balance of stuff? And he goes, no, not great. And then he said, but what I\u0026#39;ve learned to do is I\u0026#39;m constantly grading myself in those categories. I\u0026#39;m just constantly giving myself a grade. I stop, I pause, I reflect, you know, so saddle back.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:54.224)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:06.374)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (28:13.774)\u003cbr\u003e\nHow am I right now? know what? Camp just finished up A minus. Like I\u0026#39;ve given them my best and I feel like I\u0026#39;m crushing it there. How am I doing on the DYM world? You know what? It\u0026#39;s a B minus, but the reality is we\u0026#39;re in summer and a lot of stuff can go on autopilot there. So that\u0026#39;s totally fine. How am I on my own soul? Man, I\u0026#39;m really good. I\u0026#39;m gonna live. I\u0026#39;m gonna give that an A because I got great times with Jesus at camp.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:17.67)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:32.869)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (28:43.726)\u003cbr\u003e\nHe didn\u0026#39;t tell me this. I\u0026#39;m making this up, but this would be like I could see this be like he didn\u0026#39;t tell me these grades, but but then he said, you know, but man, my wife and my kids, I\u0026#39;m going to see minus. And so that\u0026#39;s now time where I need to shift over there. Yeah, right. Yeah. Yeah. Yep. And he said, and that\u0026#39;s that\u0026#39;s the recognition. And I recognize, you know what? I can go ahead and let Saddleback get down to a BB minus right now. I can I can continue to. Yeah, right.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:49.114)\u003cbr\u003e\nBye bye.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:54.982)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:58.914)\u003cbr\u003e\nThere\u0026#39;s self-awareness, right? Like that goes back to that first step there.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:10.758)\u003cbr\u003e\nYeah, my job\u0026#39;s safe. Not getting fired.\u003c/p\u003e\n\n\u003cp\u003eDerry (29:13.74)\u003cbr\u003e\nYeah, and let me tell you that like youth pastor, not every not every program has to be an A. There are times where it\u0026#39;s OK for it to be a C. I know that\u0026#39;s hard and you might have your bosses tell you otherwise. Well, I\u0026#39;m telling you it\u0026#39;s OK. It\u0026#39;s going to happen.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:26.852)\u003cbr\u003e\nYeah, we talk about all the time the principle of good enough. it\u0026#39;s like, we\u0026#39;ve been having this conversation with some of our residents and say, hey, listen, I appreciate how much time you\u0026#39;re pouring into message prep, but it\u0026#39;s taking away from the other things that we need you to do and that you\u0026#39;re really also very good at as well. so like make this message be, or for the love of all that is good, just use co-leader, which is already like better than anything you and I are gonna come up with.\u003c/p\u003e\n\n\u003cp\u003eDerry (29:43.97)\u003cbr\u003e\nYep. Yep.\u003c/p\u003e\n\n\u003cp\u003eDerry (29:51.362)\u003cbr\u003e\nYeah, exactly. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:54.062)\u003cbr\u003e\nJust use it, because sadly the kids aren\u0026#39;t gonna remember it. so fudge so that you can give yourself other places. I love that principle, because you gotta find that, like you said, you gotta find that balance over time. You gotta.\u003c/p\u003e\n\n\u003cp\u003eDerry (30:03.363)\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (30:08.846)\u003cbr\u003e\nYeah, yeah. So it\u0026#39;s yeah, as you\u0026#39;re grading, sometimes it\u0026#39;s, oh, this grades low and I got to get it back up. Other times it\u0026#39;s this grades low and that\u0026#39;s really OK. Like we have misapplied. I don\u0026#39;t get it wrong, but that Colossians passage about whatever you do, do it all for the glory of the Lord, that that that doing it for the glory of Lord equals one hundred and fifty percent. And I absolutely would say, no, that\u0026#39;s actually not to the glory of the Lord. You\u0026#39;re burning yourself out. And if I give one hundred and fifty percent to make an announcement video where I spend 30 hours turning it into like, you know,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:13.144)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (30:38.67)\u003cbr\u003e\nMCU movie trailer quality. I was actually wasn\u0026#39;t to the glory of the Lord. That was actually to the glory of me or to the glory. And it was a loss that I could have been spending that time with students listening to their struggles and praying and you know, so I think that\u0026#39;s really important in it. So there\u0026#39;s that grading thing. This is the other one. This one has been huge for me. I we joked about it. I do have a podcast that set dormant forever. And I did a whole episode on this principle. And it\u0026#39;s the idea of\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:43.609)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eInteresting.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:53.808)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:07.654)\u003cbr\u003e\nYeah, we\u0026#39;ll link it. We\u0026#39;ll link it. What\u0026#39;s it? 2018 when it aired? Yeah, yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (31:10.874)\u003cbr\u003e\nIt. 2018, 2019, but it is one of my favorite episodes I\u0026#39;ve ever done, to be really honest, because it just walks through this idea is simply walk, sprint, rest, understanding that that I need to have seasons of all three of those in my own life. And also in my actual ministry flow. And what do I mean by that? I think most of us live with the idea of it\u0026#39;s sprint rest more times than not, or if we\u0026#39;re lazy.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:20.422)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:25.702)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:37.499)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (31:38.978)\u003cbr\u003e\nWe do walk and then rest. But what do I mean by sprint? Sprint is when it\u0026#39;s all hands on deck. I\u0026#39;m not gonna fit inside of the 36, 50 hours or whatever that are expected of me. It\u0026#39;s gonna be more than that. And it\u0026#39;s worth it. Summer camp for me, I recognize that was the time where I got the full group together. We would build vision and we\u0026#39;d do a mission strip before that and something after it. That was a sprint time. Like right around October in our ministry, was outreach season.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:42.278)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:50.95)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (32:08.203)\u003cbr\u003e\nbe able to just have our kids grab ahold of evangelism. And so it was worthy of the extra time. And so that was like that sprint and it needed my best efforts and the ministry needed my best efforts. But then there\u0026#39;s also times like where it stop and ask, wait, do we just need to walk right now? And this is almost going back to this is okay if we\u0026#39;re at B level or C level here. And in my ministry, December was that time. We would shut down, we would like,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:33.701)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (32:37.006)\u003cbr\u003e\nDecember leading into Christmas. We would shut down the ministry pretty much at Christmas, so that was even rest. You the only thing I had to do was show up to Christmas Eve. But in December, we recognized like, man, if we just hand things over to small groups, that we\u0026#39;re gonna crush it, and that takes less planning for us. Like all we have to do is just make sure we\u0026#39;ve set up small groups well. And so, and we didn\u0026#39;t add, like I remember we were wanting to add a fall retreat, and we couldn\u0026#39;t find a November, we started to move it to December, and I was like, no, nope, no, that, we were gonna walk in December. We\u0026#39;re not gonna throw one more thing in.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:38.406)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (33:06.19)\u003cbr\u003e\nAnd then, and what\u0026#39;s crazy, now recognize this, that is a walk season for me. And then my worship pastor, total sprint season, right? But June and summer camps, almost like a rest season for him, right? So, so it\u0026#39;s, it\u0026#39;s, it\u0026#39;s different. So being aware of that, looking at your calendar and even like marking it out and just knowing like, Hey, if there\u0026#39;s a sprint season, sometimes it might be, it might be two weeks. It might be six to eight weeks. Now, if they\u0026#39;re all like six to eight weeks and you don\u0026#39;t see it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:13.902)\u003cbr\u003e\nExactly, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:19.206)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:30.363)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (33:34.19)\u003cbr\u003e\nBut this is the idea, like, I think we get into this idea, sprint, rest, sprint, rest, sprint, rest. I don\u0026#39;t think we\u0026#39;re resting. We\u0026#39;re sprinting and then we\u0026#39;re crashing. Rest actually involves rejuvenating. And then if we\u0026#39;re sprinting and then we say we\u0026#39;re resting, but all we\u0026#39;re doing is walking, we\u0026#39;re not taking any time off, then we\u0026#39;re in trouble. So finding those things where those come into play and remembering the seasons. So if it\u0026#39;s a season where it gets really, really rough, I might personally...\u003c/p\u003e\n\n\u003cp\u003eneed to get the ministry at a walk pace so I can hand it over and I can truly rest and go take a vacation. Honestly, sometimes during a sprint season in the ministry, if you get there long enough, you might actually be able to, again, rest some. I got to the point where I planned some of my vacations over that October time because I had residents that would run without reach, they got the vision, and we\u0026#39;d get away. And it was really, really good for me. again, that grading system and that walk sprint rest system were huge and have been huge for me in helping learn.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:06.714)\u003cbr\u003e\nMm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:20.272)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (34:32.152)\u003cbr\u003e\nto avoid burnout.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:34.256)\u003cbr\u003e\nSo then that\u0026#39;s, so step one, be self-aware. Step two, aim for balance over time using those two things, walk, sprint, rest, and the grading system. So then your third one, how do you do, how do you manage and avoid burnout? What\u0026#39;s this last piece here?\u003c/p\u003e\n\n\u003cp\u003eDerry (34:51.406)\u003cbr\u003e\nYeah, Yeah, and this is where the rest part is key is finding my true unplug. That\u0026#39;s the way the principle is the idea of find my true unplug. Rest is unplugging, especially, let\u0026#39;s just look at it from ministry, unplugging from the church and the ministry so that I can truly rest or in that rest invest into my soul, my family. And two things for me that are big, and I\u0026#39;ll be honest, the one,\u003c/p\u003e\n\n\u003cp\u003eI\u0026#39;m learning more now over the last couple years that I didn\u0026#39;t do well in my ministry life. And that Sabbath, understanding the principle of Sabbath, if you\u0026#39;ve not read or listened to anything from John Mark Comer on just the idea of the ruthless elimination of hurry and the difference between a day off and Sabbath, there\u0026#39;s some great principles in there to hit and what it means to truly just stop, to stop and find joy in the day.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:36.507)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (35:49.986)\u003cbr\u003e\nbeen rediscovering that dude and it\u0026#39;s wild and that\u0026#39;s a lot more for me that I need that. With the recognition of my family. But the one that has people would ask me all the time. How\u0026#39;d you last 23 years at one church? And I\u0026#39;d say all the time. This is not the reason, but it\u0026#39;s the number one thing that I think gets missed so often. And it was huge for us as vacationing. We are in a small town at a very large church that\u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:14.694)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (36:18.498)\u003cbr\u003e\nthat just goes, I loved and still love youth mystery. And so I can\u0026#39;t stop thinking about it. It\u0026#39;s on my mind all the time everywhere I\u0026#39;m going. And so the ability to truly unplug from the church, I needed to get away. And so my wife and I learned, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:24.762)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:31.728)\u003cbr\u003e\nMm-hmm. Because you can\u0026#39;t just do it in town because it\u0026#39;s the church is such a big component of that area. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (36:38.53)\u003cbr\u003e\nYeah. Yeah, we would literally have to go on dates if we wanted to like get away. We would go like two towns over just so we wouldn\u0026#39;t run into people. And and and so the idea of a prolonged time to truly get a week to go on vacation. I some people do staycations didn\u0026#39;t work for us because my mind was too on. so getting and traveling somewhere and we got pretty pretty dedicated and it was huge. It became significant before kids. We went six years without kids and we had\u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:44.292)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (37:08.974)\u003cbr\u003e\ntwo significant vacations a year most of the time. And some people would go like, can\u0026#39;t afford it. Well, we found ways to do one.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:17.296)\u003cbr\u003e\nThat\u0026#39;s, I was gonna ask that, like, youth pastors notoriously, I can\u0026#39;t do it, I don\u0026#39;t have money, like, how do you do it?\u003c/p\u003e\n\n\u003cp\u003eDerry (37:22.668)\u003cbr\u003e\nYeah, yeah. Yeah, I\u0026#39;ll say there\u0026#39;s two things. One would be you find creative ways, you know, my parents, I\u0026#39;m fortunate my parents had a cabin up in Michigan that we would go to and that was a much cheaper vacation. But Dave Ramsey would get mad at me for this. But I say, I think you got more money than you realize. It\u0026#39;s just where you spend money. And so we committed to run our cars into the ground and not like do a new\u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:38.438)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:50.949)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (37:52.59)\u003cbr\u003e\nnew lease. We dropped a lot of subscriptions other people would have because we said, man, this is where the money goes. But this is my Dave Ramseyism. would I so believe in this. would have even risked debt in that area to go on a vacation because I don\u0026#39;t think this money we\u0026#39;re spending on vacations is spending, it\u0026#39;s investing. And so Disney, like you and I have talked about, Disney became our thing. Well, there\u0026#39;s not a way to do Disney cheap. There\u0026#39;s a way to do\u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:56.486)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:06.288)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:12.215)\u003cbr\u003e\nYeah, that\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eDerry (38:20.728)\u003cbr\u003e\nThere\u0026#39;s a way to save money on Disney if you learn how to do it. And so we did, we found ways to do that. And but what we did with that, was a couple key things we learned over time. One was Janelle would say it all the time. First, that\u0026#39;s my wife, by the way. She would first say it was just the two of us. It\u0026#39;s like, that\u0026#39;s the one time where I have you. Like I have you. Like you\u0026#39;re totally there and present with us. And it\u0026#39;s not like she was saying you\u0026#39;re a terrible husband who never does, but.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:22.048)\u003cbr\u003e\nDo it cheaper. Yeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:39.174)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (38:47.906)\u003cbr\u003e\nBut I know you love the ministry and I love the ministry too. She worked at the church as well most of time. so that was so significant. But also man, memories that have been built. With my kids, we sit around the table lot of times and we just do a, hey, share a favorite family memory. Do you know how many of them are tied around that one time at Disney when my youngest who had always walked into the house after swimming in our backyard and just pull his shorts down? like, know, so we were like.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:54.928)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:02.372)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eDerry (39:15.842)\u003cbr\u003e\ndone in the way pool, gonna go grab lunch. And we just look over and he\u0026#39;s like walking naked in the middle of a water park at Disney because, know, we\u0026#39;re like all laughing and remember like you just the memories, the piece of that so key. But this is the other part and a key rule we did. We set a 30 minute, 30 mile rule where because we were both working in the church, it was like, once we get to a certain point, we don\u0026#39;t talk church at all. And we kind of got really belligerent with it where it was like, we aren\u0026#39;t even gonna talk about.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:23.565)\u003cbr\u003e\nThank\u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:32.144)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:42.374)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (39:44.268)\u003cbr\u003e\nour friends who go to the church. Because we were just so enveloped in it. was like just such a part of like we both worked there. We loved it, but also it drove us nuts at times. so.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:45.892)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:51.312)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eThat, I\u0026#39;ve tried that too, like I tried implementing that and it\u0026#39;s hard, bro. Like it\u0026#39;s really difficult to do and I actually like failed a lot at it.\u003c/p\u003e\n\n\u003cp\u003eDerry (40:00.212)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eYeah. Yeah. Yeah. And we\u0026#39;ve been able to hold. She\u0026#39;s great at holding me accountable to it in a loving way. But also there were moments I needed it. And so so we would we would stick to it. We didn\u0026#39;t like, you know, when we fail, we\u0026#39;d go, OK, tomorrow we pick back up again. But what that did would often lead to some really awkward. don\u0026#39;t know what to talk about time. And then on the other end, it would lead to I wouldn\u0026#39;t call it like.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:13.381)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:25.51)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (40:29.858)\u003cbr\u003e\ndeep, rich, like all of sudden, you know, we\u0026#39;re burying our souls to the, you know, the Lord\u0026#39;s speaking new vision to us. Sometimes it was, but sometimes it was just, we just got to like talk about random things from our childhood that we never knew before, because we needed to find a topic to talk about. We just like watched some really, really stupid videos together because we weren\u0026#39;t sure what to do and laughed a ton. And so things like...\u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:46.394)\u003cbr\u003e\nHmm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (40:56.854)\u003cbr\u003e\njust other topics and other things and zeroing in, been enormous for us.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (41:00.164)\u003cbr\u003e\nThat\u0026#39;s so good. Yeah. think, I think, like listen, if you\u0026#39;re watching, listening, maybe for some of you, like this is your next step, like plan a vacation, right? I know you might not feel like you have money, the means, whatever, but like you have vacation time. And one of the things you said on a podcast years ago that resonated deeply with me is don\u0026#39;t leave any vacation days on the table.\u003c/p\u003e\n\n\u003cp\u003eDerry (41:16.386)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (41:21.485)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (41:26.146)\u003cbr\u003e\nI\u0026#39;m so glad you just said that. Yeah. Explain it. Explain it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (41:27.524)\u003cbr\u003e\nYeah, because like here\u0026#39;s the thing. What I now tell people is like, you\u0026#39;re if you get two weeks of vacation, you are being hired like in America, we stink at this, first of all, but like you\u0026#39;re being hired to work 50 weeks out of 52 weeks. So if you work 51 weeks because you only take one week off, you gave your church a free week of your work and that\u0026#39;s not fair to you. And they\u0026#39;re taking advantage of it. And nobody is going to say anything. Like if you have a great manager who\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003eDerry (41:40.888)\u003cbr\u003e\nYes.\u003c/p\u003e\n\n\u003cp\u003eDerry (41:47.96)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (41:56.326)\u003cbr\u003e\npushing you to do that, that\u0026#39;s fantastic, but that\u0026#39;s typically the exception, not the rule. And so if you get 50, if you get two weeks of vacation, you better only work 50 of them. And even if like you, even if you said, do a staycation, don\u0026#39;t go anywhere, but like don\u0026#39;t go to the office. it\u0026#39;s, the job will get done without you because the other thing that I hate to break it to you is one day you\u0026#39;re gonna leave cause you\u0026#39;re gonna resign, you\u0026#39;re gonna retire, you\u0026#39;re gonna die and they will figure out.\u003c/p\u003e\n\n\u003cp\u003ewhat to do with that position. But you will never be able to be the husband to your wife or the wife to your husband or the father to your children or any of those other relationships like you uniquely can only invest in those places. And so don\u0026#39;t leave days on table.\u003c/p\u003e\n\n\u003cp\u003eDerry (42:39.278)\u003cbr\u003e\nYeah, yep. thank you. Like you\u0026#39;re right on, that\u0026#39;s so key. It\u0026#39;s, you know, like I would just love people to reflect. Are you at a church where when you do your all staff and you come together and you go through and you just celebrate everybody that worked extra hard, right? And everybody cheers. Why doesn\u0026#39;t the church ever go, hey, it\u0026#39;s the end of the year. We just want to celebrate the following people that used up every one of their vacation days. You know, they\u0026#39;re not going to do that, but actually they\u0026#39;d be smart.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:56.249)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:04.548)\u003cbr\u003e\nYeah. No.\u003c/p\u003e\n\n\u003cp\u003eDerry (43:08.312)\u003cbr\u003e\nWhat you\u0026#39;re saying is true, but the reverse is true as well. If I haven\u0026#39;t taken that time to unplug that 51st week and probably the 49th, 48th and 47th aren\u0026#39;t even going to be the best versions of me, right? Like you\u0026#39;re, you\u0026#39;re, you\u0026#39;re actually making it suffer because there\u0026#39;s, we could go forever in this. When you\u0026#39;re away, you have to delegate. So you now are living out the Ephesians four principle that you got to equip people for ministry. And then also you\u0026#39;re reminded, I love this place, but they don\u0026#39;t need me. Everything. Nothing fell apart.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:17.238)\u003cbr\u003e\nMm. Yeah, they suffer a little bit, but...\u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:27.194)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eThat\u0026#39;s it. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:35.76)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (43:37.154)\u003cbr\u003e\nAnd so now you get to do it out of joy, not out of obligation. And then here\u0026#39;s, let me give one more on top of this. This is what people are doing that are listening to this right now. I\u0026#39;ve really sucked at this. I really need to do it. And then if their vacation recycles in December or mine always recycled in June, they\u0026#39;re like, I\u0026#39;m to do that. But then there\u0026#39;s a real problem you\u0026#39;ve got probably where you\u0026#39;re, moving toward burnout. If you find yourself every year when it\u0026#39;s about time to recycle that you have to all of sudden cash in all your vacation days or you lose them.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:39.662)\u003cbr\u003e\nAbsolutely.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:04.432)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (44:04.834)\u003cbr\u003e\nAnd so you\u0026#39;re saying, no, I take all my days off. But what you do is not spread them out. Well, go back to the walk, sprint and rest. Look at that plan ahead, block out where the times are, find what works for you and recognize that I got so sick in the team. I was leading that I, I put my money where my mouth is on this, where I would say, how many vacation days are you at? And like, I\u0026#39;d celebrate it, but it also they are vacation time would recycle in June. And we had till August to use it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:09.03)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eYup.\u003c/p\u003e\n\n\u003cp\u003eDerry (44:33.56)\u003cbr\u003e\nWell, that was all our summer camp season that went right into the fall break. And I would have like people gone in between camp and fall. And I was like, listen, I believe in this so much, we\u0026#39;re gonna figure it out. But next year, please think through, you know, cause this isn\u0026#39;t good for you. So there\u0026#39;s like, I would just say that\u0026#39;s really, really important to think through with it all. And again, find your true unplug. Nick and I love Disney.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:36.09)\u003cbr\u003e\nYeah, can\u0026#39;t, you can\u0026#39;t. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:44.794)\u003cbr\u003e\nYeah, do something in March, bro. Yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:00.358)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eDerry (45:01.016)\u003cbr\u003e\nThat might be the worst place for you to go do an unplug. And quite honestly, I\u0026#39;m not doing it much now because my oldest son, he\u0026#39;s too cool for it. We\u0026#39;ve made the shift over to national parks because our kids can walk. And my word, man, like I\u0026#39;m exhausted, but God is alive in the beauty of it. So find your unplug.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:14.896)\u003cbr\u003e\nBut it\u0026#39;s good, yeah.\u003c/p\u003e\n\n\u003cp\u003eWell, and I would say for us, the reason we like it is because it keeps us so busy, we don\u0026#39;t really have time to sit around and talk about work. You know what mean? That\u0026#39;s one of the reasons that we like Disney so much is like you said, it\u0026#39;s just our family, it\u0026#39;s just us trying to accomplish the thing and with all, trying to get the schedules and everything locked in.\u003c/p\u003e\n\n\u003cp\u003eDerry (45:26.21)\u003cbr\u003e\nYep. Right.\u003c/p\u003e\n\n\u003cp\u003eDerry (45:36.664)\u003cbr\u003e\nYeah, your boys are at a spot where like they you get to see there\u0026#39;s nothing quite like seeing your kids overwhelmed with a joy. Yeah, like man, I\u0026#39;m getting flooded with even great memories right now of some times with that. Yeah, man. I love it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:42.798)\u003cbr\u003e\nSee Mickey. Yeah, yeah, yeah, so true. Yeah, yeah. Man, Derry, you crushed it. Thank you. People wanna do some of the stuff you got offering, like plug it up, plug it up here real quick before we wrap up.\u003c/p\u003e\n\n\u003cp\u003eDerry (45:53.57)\u003cbr\u003e\nThank you, man.\u003c/p\u003e\n\n\u003cp\u003eDerry (45:59.992)\u003cbr\u003e\nYeah, yeah, still working on the best way. don\u0026#39;t, you know, I\u0026#39;m not, I don\u0026#39;t have a great corporate master plan in this all, but I would say the first thing to check out from a website is YML cohort.com. That\u0026#39;s Y is in yodel, is in marry, L is in ladle. I don\u0026#39;t know. cohort. Yeah. Youthministereleadercohort.com. That\u0026#39;s something we\u0026#39;re doing that Nick talked about. and we, we run them in winter, spring, and in the fall and they\u0026#39;re 10 weeks long.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:15.993)\u003cbr\u003e\nor youth ministry leader.\u003c/p\u003e\n\n\u003cp\u003eDerry (46:28.97)\u003cbr\u003e\nI\u0026#39;m toying around with maybe a summer one. I don\u0026#39;t know. But check that out. But even if it\u0026#39;s like in the middle where there\u0026#39;s not one, there\u0026#39;s an interest form you can fill out there. Always reach out to me anywhere on social. Like I offered that working genius thing. It\u0026#39;s just at Dairy Prinkert. So D-E-R-R-Y P-R-E-N K-E-R-T. Find me. I\u0026#39;m not on TikTok.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:51.77)\u003cbr\u003e\nThat\u0026#39;s okay, people aren\u0026#39;t finding people on TikTok anyway. They\u0026#39;re just watching funny videos, yeah.\u003c/p\u003e\n\n\u003cp\u003eDerry (46:53.612)\u003cbr\u003e\nYeah, it\u0026#39;s hard to find. I\u0026#39;m on Instagram and I\u0026#39;m on Facebook the most and so find me there. And if you don\u0026#39;t like anything, go post it over on X and I won\u0026#39;t read it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:06.544)\u003cbr\u003e\nThere you go. Love it, man. Hey, thank you so much for investing in youth leaders in this way and how you avoid burnout. Absolutely. Thanks, dude. All right. Hey guys, until next time, we\u0026#39;ll see you. Bye.\u003c/p\u003e\n\n\u003cp\u003eDerry (47:09.602)\u003cbr\u003e\nThank you, dude. Thank you, Nick. Thanks for your investment, man. I love what you\u0026#39;re doing.\u003c/p\u003e","summary":"In this Episode Derry Breaks down 3 principles to avoiding burnout.\r\nFrom Self-Awareness, to Working Genius to Sabbathing Well this episode has it all!\r\nDerry's take on Vacationing is worth the entire episode.","date_published":"2025-04-03T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/afa1f840-6b60-4713-bc19-e28fe1fa8d2f.mp3","mime_type":"audio/mpeg","size_in_bytes":64463229,"duration_in_seconds":2682}]},{"id":"2d14e0f2-e3de-4786-9659-03fa1c5f9531","title":"Episode 142: How I Got Started doing Youth Group Social Media from scratch with Andrew Ostrander","url":"https://www.hybridministry.xyz/142","content_text":"In this episode, I interview Andrew Ostrander, who shares his journey from education to youth ministry, discussing the challenges and surprises he faced during the transition. He walks you through the importance of engaging social media content to connect with students, detailing his approach to creating interview-style videos that resonate with youth culture. Andrew also highlights the benefits of delegating tasks, the significance of personal connections in ministry, and his future plans for expanding social media efforts. The conversation concludes with encouragement for new youth pastors to embrace social media as a tool for building community and fostering relationships.\n\n📊 HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\nSHOW NOTES\nShownotes \u0026amp; Transcripts\nhttps://www.hybridministry.xyz/142\n\n//COHORT LINK [IT’S FREE!]\nhttps://www.ymlcohort.com/\n\n//COHORT EPISODE\nhttps://youtu.be/ucvXfaVRJ6E?si=uh66yl3hNsu2TsGO\n\n//E-BOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//ANDREW’S YOUTH ACCOUNTS\nhttps://www.youtube.com/@WakarusaStudentMinistries\nhttps://www.instagram.com/wakymc_stumin/\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n--------------\n🕰️TIMECODES\n00:00 How I Run My Youth Group Social Media\n02:16 How did you end up here?\n04:42 Tell us your social media journey\n06:39 What Type of Content do you Make?\n10:31 What Equipment do you use?\n12:36 In-Person Benefits Have you Seen?\n14:55 Do you have Future Plans?\n17:20 What Would you Tell a Hesitant Youth Pastor?\n\n--------------\nTRANSCRIPT\nNick Clason | Hybrid Ministry (00:29.856)\nWell hey what is up everybody I am here with none other than Andrew Ostrander did I say that right? Yes! It doesn't feel like it's that difficult but it feels like it might trip some people up you know what saying?\n\nAndrew Ostrander (00:47.413)\nYou nailed it.\n\nThanks.\n\nI've gotten Ostrander more than I've ever gotten Ostrander. So you're in the right.\n\nNick Clason | Hybrid Ministry (00:57.918)\nReally? Yes, okay, nice, good. My gut, my intuition was right. So you and I, met through a youth ministry leader cohort and we were in that together on calls together and stuff like that. But I started just kind of noticing and paying attention to you and your social media, because that's really the only way to like...\n\npay attention to some thing from someone who lives over a thousand miles away. And so, but I started noticing, I was like, I like what this guy's doing. And so that's why you're here. Talk to me, you know, we're gonna talk a little bit about your social media, but before we do, why don't you let like the people know like, who are you, where are you at, how long you've been in youth ministry, all that, you good stuff.\n\nAndrew Ostrander (01:29.518)\nthe\n\nAndrew Ostrander (01:46.712)\nYep, so you've already touched on it. I'm Andrew Ostrander and I'm currently the director of student ministries at Waukerusa Missionary Church in a super small town, Waukerusa, Indiana. This is month seven or eight of my role in youth ministry. I had volunteered for multiple years beforehand, but I actually came from the education world. So I was a fifth and sixth grade teacher for three years before this position opened up and\n\nNick Clason | Hybrid Ministry (01:53.396)\nNice.\n\nNick Clason | Hybrid Ministry (02:05.055)\nYeah.\n\nAndrew Ostrander (02:13.206)\nwas very clearly that God was shoving me through this doorway in youth ministry. And so that's how I ended up where I am.\n\nNick Clason | Hybrid Ministry (02:17.426)\nNice. Yeah, so you didn't even go to like school for youth ministry or whatever. And so here you find yourself now kind of like thrust into it. Before we hop into like the particular social media stuff, tell me what's been like the biggest shift or the biggest surprise or the biggest just difference that you've noticed between your two kind of careers if you put them side by side.\n\nAndrew Ostrander (02:42.85)\nYeah, I think there's a glaring amount of similarities that people wouldn't expect between education and ministry, but those are definitely there. I think the biggest difference or thing that we weren't fully prepared for, I was to the point where after God had clearly guided me here and I knew this is where I needed to be, I was ready to switch jobs. But then the act of switching churches is what really hit us hardest. I had grown up and attended one church for much of my, all of my upbringing.\n\nNick Clason | Hybrid Ministry (02:59.637)\nYeah.\n\nNick Clason | Hybrid Ministry (03:02.912)\nMm.\n\nNick Clason | Hybrid Ministry (03:10.098)\nYeah. Yeah.\n\nAndrew Ostrander (03:12.396)\nAnd then most of my adult life after college. And so that was just such a huge change of pace and where you're so used to being on Sundays, you're no longer there on Sundays. So I think that was the biggest.\n\nNick Clason | Hybrid Ministry (03:20.256)\nMmm.\n\nYeah. Yeah. One thing about it too, like, I mean, I've always said this, but like when you move and you're in ministry, like you don't just like move jobs, but like you move everything, like everything up roots, including your community and your, you know, your church, your, family, like your church family, all that type of stuff. So yeah, that's, that is so true and probably super relatable to, you know, most youth pastors. okay. But then go ahead.\n\nAndrew Ostrander (03:47.79)\nI know you've experienced that even way more than I have, so you can relate.\n\nNick Clason | Hybrid Ministry (03:53.2)\nYeah, yeah, definitely can. But if you're not used to it or know it, right, you're like, whoa, it is a little culture shocky or whatever, for sure. So, okay, then tell me then what sort of spurred you, led you towards what you're doing with your student ministry social media? Maybe first of all, what shone a light to you that was like, I should do more than just post announcement graphics on my social media feed.\n\nAndrew Ostrander (04:21.868)\nYeah, so I was never a super avid social media user. Twitter and sports Twitter was where I was at in college and after. But I had just always seen the church. Like you said, it's like a hey, Wednesday nights coming up tomorrow, that type of thing, or ice skating this Friday. Join us for week three of this series. even even I was like, wow, that's not not that that's dumb, but I was uninspired.\n\nNick Clason | Hybrid Ministry (04:30.665)\nYeah.\n\nNick Clason | Hybrid Ministry (04:37.844)\nDon't forget, yes, yeah. Yeah, no one cares about your series, yeah.\n\nNick Clason | Hybrid Ministry (04:47.944)\nYeah.\n\nAndrew Ostrander (04:50.986)\nAnd so when I started here, I was interested in social media. But then as you touched on the way that we met through that cohort, you had given a specific lesson and not to stroke your ego or build you up. But it's a lot of credit towards you and just how you guided that. It's really stuck with me when you said, we know that the students are there and it doesn't matter how we feel about it or if we like it. Why are we not meeting them where they're at?\n\nNick Clason | Hybrid Ministry (04:51.026)\nRight.\n\nNick Clason | Hybrid Ministry (04:59.029)\nYeah.\n\nNick Clason | Hybrid Ministry (05:03.904)\nHahaha\n\nNick Clason | Hybrid Ministry (05:13.215)\nYeah.\n\nHmm. Hmm, yeah.\n\nAndrew Ostrander (05:18.722)\nAnd so that was just a huge challenge to me of making engaging social media of some sort and really just trying to get students to buy in.\n\nNick Clason | Hybrid Ministry (05:23.946)\nYeah.\n\nYeah, yeah, and you know, like the cohort was an interactive deal and you know, the kind of like lesson or whatever that I led on all that was made for exactly that. But I'll link down below an episode that's like really similar to like that conversation that we walked through on that. So if any of you are like, what was that? Like you can check that out down below. But so now you, that was your inspiration sort of.\n\nAnd everyone does things a little different, know, and I my like ebook and stuff like that I give tips and whatever like what exactly Did you like or what have you sort of like stumbled into like doing that's like been working really well For like you and like your particular like church student ministry social media\n\nAndrew Ostrander (06:13.944)\nYeah, so when talking about the sports social media background that I've interacted with, I never ran anything as myself, but I've just interacted with that a ton. And so one of the podcasts I had previously listened to talked about the difference of short form and long form video. And so I had really, and you had touched on it as well, the importance and prevalence of short form video. So that's really where we started to focus in and without having any...\n\nNick Clason | Hybrid Ministry (06:18.302)\nYeah, yeah, yeah.\n\nNick Clason | Hybrid Ministry (06:23.402)\nSure.\n\nNick Clason | Hybrid Ministry (06:30.665)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (06:37.568)\nMm-hmm.\n\nAndrew Ostrander (06:42.964)\nstudio or recording equipment. Yeah. We really appreciate and love the space that we have. It's not set up for having a quiet, conducive recording area for anything longer or even anything specifically for social media. And so we really went on the interview style, man on the street style videos. And so when I transferred over here, one of my former students also came along with me as a now volunteer.\n\nNick Clason | Hybrid Ministry (06:43.976)\nRight. Space. Yeah, yeah, yeah, yeah, yeah, for sure.\n\nNick Clason | Hybrid Ministry (06:52.864)\nRight, right.\n\nNick Clason | Hybrid Ministry (06:58.73)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (07:03.017)\nYeah.\n\nNick Clason | Hybrid Ministry (07:09.733)\ncool. That's awesome.\n\nAndrew Ostrander (07:12.118)\nAnd so I knew that I wouldn't have the capacity on Wednesday nights to record and do all of these. And so I proposed to him of a weekly routine of when students are welcome into the doors, but we haven't started programming, that I give him a question of the week and he goes around and asks random, funny, sometimes not as funny questions just to hear what students say. And the results are pretty amusing.\n\nNick Clason | Hybrid Ministry (07:18.154)\nYeah.\n\nNick Clason | Hybrid Ministry (07:25.321)\nYeah.\n\nNick Clason | Hybrid Ministry (07:32.766)\nSure.\n\nNick Clason | Hybrid Ministry (07:36.287)\nOh, bro, there's so much good in that, right? So like a couple of principles I heard. Number one, like, cause this is one of the common pushbacks I feel like I hear is like, I don't have time and you acknowledge that, right? You, you knew your limits already, but you were like, that's okay. I'm going to hand this off to somebody else. So like in and of itself right there, genius, like get it off your plate. You're\n\npromoting it, facilitating an opportunity for it to happen. However, so like that's leadership, but you're getting out of the way and delegating and letting somebody else kind of like own it, which is just fantastic. And then the second is like you said, like you didn't let the constraints of what you felt like your space offered or maybe didn't offer like stop you. And that's again, another like thing that I think is so good because we oftentimes like, I don't have, you know, the best equipment or the, you know,\n\nbougie is set up or whatever and it's like, who cares? We all carry around a camera in our pockets and the ability to use that to make content that ends up where students are, like you said, so, good. So tell us a little bit of what are some of your favorite questions or what have been some of the things that have maybe taken root culturally within your student ministry that people are like, that video was hilarious because X, Y, and Z. What are some of the...\n\nThe funniest ones you've had are the ones that have gotten the most talk about afterwards or just even been like, yeah, the most amusing.\n\nAndrew Ostrander (09:07.736)\nYeah, the first one that we actually did, so I had wanted to do it after you talked about social media and I was just figuring out what I wanted to do. And then my wife and I were out to dinner with two of our volunteers, our sponsors, and we got into controversies or like conspiracy theories that this individual was bigly bought into. And so that actually stemmed our first question of, you believe in aliens? And so I think that question has provided the most like,\n\nNick Clason | Hybrid Ministry (09:13.896)\nYeah. Okay.\n\nNick Clason | Hybrid Ministry (09:20.156)\nOkay.\n\nNick Clason | Hybrid Ministry (09:25.728)\nYou\n\nYeah.\n\nNick Clason | Hybrid Ministry (09:33.248)\nthat's so funny.\n\nAndrew Ostrander (09:38.2)\npeople would pause and then they automatically had the answer that they believed in, but could not explain why or why not that they believed the way that they did.\n\nNick Clason | Hybrid Ministry (09:40.224)\nRight, so funny. Yeah. yeah, that's funny. So then how, like, what are you doing for that? Like, tell me what exactly, you know, your volunteer is doing. Is he using his camera? Is he using any gear? you know, get kind of nerdy on us. Like, what actual stuff are you doing to capture it, record it, and then maybe even like edit it?\n\nAndrew Ostrander (10:08.12)\nYeah, so it's about to be like the lamest set of nerdy equipment that we use.\n\nNick Clason | Hybrid Ministry (10:12.468)\nThat's okay. Here's the thing, before you answer, this is what the boat, almost everyone is in. And that's why I love it, is because you're not letting whatever constraints you have stop you, you're just going for it. And yeah, it might just be a cell phone camera or whatever, but that's okay. Just do it. So yeah, let us have it.\n\nAndrew Ostrander (10:33.015)\nso the compilation of questions that we've come up with is stored on my phone notes app. And then we, sat down and decide what question we're going to ask that night. And then it is just a cell phone camera. And so I had gone online and was looking out for mic options quickly realizing that most of them were super expensive. So we have, I think it was like a $10 pair of the, lav mics and it's so cheap and old that\n\nNick Clason | Hybrid Ministry (10:38.857)\nYep.\n\nNick Clason | Hybrid Ministry (10:45.077)\nYeah.\n\nNick Clason | Hybrid Ministry (10:50.174)\nYeah.\n\nAndrew Ostrander (10:59.616)\nMy phone is the only one that we can use because it has the lightning connector. And so he takes my phone and those $10, $20 lav mics. And that is how it gets recorded. We just figured out how to change video settings to try to increase the video quality a little bit, but that took a couple of months before we got to. then editing is something that I set aside time for every week. So I've been using Final Cut Pro on my Mac and that's, go through and edit and.\n\nNick Clason | Hybrid Ministry (11:02.464)\nnice.\n\nNick Clason | Hybrid Ministry (11:07.456)\nA $10 microphone,\n\nOkay.\n\nNick Clason | Hybrid Ministry (11:17.16)\nThere you go.\n\nNick Clason | Hybrid Ministry (11:23.88)\nYeah. Nice.\n\nYeah. And so then are you doing, are you just sending him around all throughout the program? Like is he doing it ahead of time, after, both? Like what's sort of like his schedule as far as like the interview person?\n\nAndrew Ostrander (11:29.464)\nchange scenes how I want to.\n\nAndrew Ostrander (11:42.318)\nYep. So we have like a team volunteer huddle every Wednesday night. So we're there until 6.15, 6.20. And then by that time, a lot of the students are here after our doors open. So he goes out from 6.20 until we start programming at 6.35, 6.40. So he only really does it for 15 or 20 minutes. So some weeks it's pretty limited if it's a longer question.\n\nNick Clason | Hybrid Ministry (11:46.196)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (11:51.124)\nYeah.\n\nNick Clason | Hybrid Ministry (12:01.76)\nOkay.\n\nYeah.\n\nAndrew Ostrander (12:08.11)\nbut it just has that time where students are roaming and choosing what to do before programming starts to get those interviews in.\n\nNick Clason | Hybrid Ministry (12:08.117)\nYeah.\n\nNick Clason | Hybrid Ministry (12:13.192)\nYeah, so okay, so now my question is, do you have students who seek him out now every week wanting to answer so that they can be on social?\n\nAndrew Ostrander (12:22.993)\nYes, I have certain students that I see their video every single week after he records. I'm pushing like, hey, let's try to get some others. But there's clearly students that are super excited. And I see the students that run away from him as soon as they see the mic out.\n\nNick Clason | Hybrid Ministry (12:32.435)\nYeah, yeah.\n\nNick Clason | Hybrid Ministry (12:36.648)\nSure, yeah, Yeah, that's been my experience too, right? Like we do a social challenge every single week and we try to like batch record as much as we can, kind of like you. And almost every week as I like look at the footage after I'm like that kid's always in there, you know? And that's fine, right? Like that's fine for them to want to do it because it's whatever, it's how they connect and how they want to connect. Have you noticed any like...\n\nin-person benefits to what you're doing on social? Like anything that has camaraderie, even just creating conversation because of a certain video or topic or whatever, or the, I don't know, even like the feel and the vibe because you're filming something to go online. Has there been any in-person benefits that you've noticed?\n\nAndrew Ostrander (13:23.16)\nYeah, I think absolutely. think the specific content or question that gets talked about for that day and then after programming a little bit, but then that conversation dies down. And there are a lot of different factors that I think have played into this, but since adding it and rolling it out and how our ministry has adjusted the pre-service time a little bit, students are really excited to be there and excited to interact whether or not it's with a camera in front of them.\n\nNick Clason | Hybrid Ministry (13:27.156)\nMm-hmm.\n\nNick Clason | Hybrid Ministry (13:31.602)\nYeah.\n\nNick Clason | Hybrid Ministry (13:45.758)\nYeah.\n\nNick Clason | Hybrid Ministry (13:52.794)\nInteresting. Yeah.\n\nAndrew Ostrander (13:52.812)\nAnd so there's just been that shift of that vibe of being willing to be open or just hanging out together.\n\nNick Clason | Hybrid Ministry (13:59.88)\nThat's cool. like that's a really that not even when I started on this whole journey and podcast, whatever, that's not even a thing that was even like on my radar, you know, but I've noticed that too in our in our context. And it's it's really cool to hear that for sure. What would you say like is anything that you're maybe like thinking about for the future? Like this is kind of your current rhythm and iteration. Are you like\n\ncontent with it and you just want to keep doing this or what if you had the capacity would be something that's maybe on the horizon that you've been thinking about or maybe wanting to do.\n\nAndrew Ostrander (14:38.254)\nSo there are multiple different things that where I'm wanting to take it. And so I've created a weekly posting schedule that I want to figure out either for the end of the school year or just really gear up to do it next school year. We're redesigning a little bit of our space to better meet our needs. And part of that, I'm really trying to push or find a spot to create a more studio like area so that we could do longer form or like five, 10 minute videos.\n\nNick Clason | Hybrid Ministry (14:43.199)\nYeah.\n\nNick Clason | Hybrid Ministry (14:51.518)\nOkay.\n\nNick Clason | Hybrid Ministry (14:54.952)\nNice.\n\nNick Clason | Hybrid Ministry (15:02.814)\nYeah.\n\nNick Clason | Hybrid Ministry (15:07.401)\nYeah.\n\nAndrew Ostrander (15:07.724)\nwhile the interviews are happening elsewhere. And so there are lots of different places that I'm wanting to take in it, just seeing whether or not any of them are possible.\n\nNick Clason | Hybrid Ministry (15:10.089)\nNice.\n\nNick Clason | Hybrid Ministry (15:15.888)\nYeah, cool. So cool. What do you mind? Like, are you able off top your head or pull it up? Like, what is your proposed posting schedule that you want to aim for, you know, start the next school year?\n\nAndrew Ostrander (15:29.1)\nYeah. So it would just be the weekdays because I know like content limits and I try to set time aside to network. Monday, we want to be doing a message Monday. And so that's just a one, two minute Devo, primarily probably just adults. And then I have a student intern. And so just whatever word is laid on our hearts or minds for that day for Monday, Tuesday would be one of our interview style videos. So that's the ones that we're currently posting most frequently.\n\nNick Clason | Hybrid Ministry (15:33.353)\nYeah, yeah, yeah.\n\nYeah, it's great.\n\nNick Clason | Hybrid Ministry (15:41.362)\nOkay. Yeah.\n\nNick Clason | Hybrid Ministry (15:47.689)\nNice.\n\nNick Clason | Hybrid Ministry (15:51.796)\ngreat.\n\nNick Clason | Hybrid Ministry (15:58.463)\nYeah.\n\nAndrew Ostrander (15:58.994)\nthe Wednesday one would be dependent on having a space to record it, but I want to do like a Wednesday word from a student. there again, pretty similar to Monday minute or two, Devo reading scripture style video Thursday, my intern and I have been recording, what we think are funny videos when we have internships together. And so Thursday would be that type of video right now. We're asking chat GPT to create a video for us and we just.\n\nNick Clason | Hybrid Ministry (16:05.522)\nNice.\n\nNick Clason | Hybrid Ministry (16:09.289)\nYeah.\n\nNick Clason | Hybrid Ministry (16:19.072)\nYou\n\nNick Clason | Hybrid Ministry (16:23.85)\nYeah.\n\nAndrew Ostrander (16:28.106)\nacted out. So those will be Thursday and then Friday. My idea would be for the slightly longer form video like drafts or tier list type things if we have the capability of doing that.\n\nNick Clason | Hybrid Ministry (16:28.927)\nYeah.\n\nNick Clason | Hybrid Ministry (16:37.842)\nNice. Nice, cool. Okay, so like last little thing here. What would you say to anybody who was like you, you know, you're not even a year yet into like student ministry and all the demands and all the things that like come with the job are there and you know, have to.\n\nmanage it, schedules, manage relationships and personalities, and they just feel overwhelmed by even the thought of social. What would just be your encouragement to other youth pastors out there who are maybe on the fence or not sure if doubling down on creating social content is for them?\n\nAndrew Ostrander (17:18.626)\nYeah, so I think a couple of things come to mind. The first one you kind of touched on, it's a mix of starting small and passing it off. So my church leadership, my bosses are huge on a leader doesn't have to do everything. Like we're to the point where it's better if you're training up other people to do it than doing it yourself. So start small or find someone to do it for you on your big programming nights. But then also find whatever part of social media sounds fun to you.\n\nNick Clason | Hybrid Ministry (17:25.382)\nMm-hmm. Yeah.\n\nNick Clason | Hybrid Ministry (17:33.119)\nYeah.\n\nNick Clason | Hybrid Ministry (17:37.812)\nYeah, it's great. Yeah.\n\nAndrew Ostrander (17:48.288)\nstart with that. Like I've loved editing so far up to this point because I'm amused by it. And so find whatever part of the process you enjoy and really just start and focus there learning how to do that so that it's more fun for you.\n\nNick Clason | Hybrid Ministry (17:49.151)\nHmm.\n\nNice.\n\nNick Clason | Hybrid Ministry (17:59.794)\nYeah, yeah, that's so true. Okay, is there anything else about what you do social media-wise that I haven't really asked you, but you're like, this is important, I wanna make sure I share that too.\n\nAndrew Ostrander (18:14.382)\nI think we've touched a lot on it. It's been fun. The personal connections that I form through it. So my volunteer that does the Wednesday night, we get to talk and reflect and discuss it a lot. And then my relationship with my intern has taken a huge upswing because of we're just hanging out together and making stupid, fun youth videos together. so like you asked about the in-person effects, even just on\n\nNick Clason | Hybrid Ministry (18:25.78)\nYeah.\n\nNick Clason | Hybrid Ministry (18:29.386)\nSure.\n\nMm.\n\nNick Clason | Hybrid Ministry (18:39.007)\nYeah.\n\nNick Clason | Hybrid Ministry (18:42.654)\nYeah.\n\nAndrew Ostrander (18:43.754)\non my personal and my perspective. It's had a huge impact on relationships that I get to form because of these seemingly what a lot of people would view as pointless or menial impact videos.\n\nNick Clason | Hybrid Ministry (18:46.942)\nHmm. Yeah.\n\nNick Clason | Hybrid Ministry (18:53.64)\nYeah. No, that's really, that's actually really like profound. And I really appreciate you saying that because I do think it's more than just, you know.\n\nsatisfying social media algorithms or feeding the beast or you know, that's what I call it. Like you gotta keep feeding the beast. But I like that you're saying like, there's been some, you know, relational equity that kind of comes out of that. And that really is the ultimate goal. Like if you look at the inception of social, like it's social, right? In nature, like that's where it came from. And so if it's not at least, you know, playing a part in that within like the context of your local community, like you might be missing out on it, but it's,\n\nThe fact that you're doing it is creating a good vibe and good energy. that's, I think, one of my main goals always in social is not like to go viral on our church account and have a bunch of views and all that stuff. Like really it's to serve our community like best, you know? And then if it goes viral or if it gets a lot of views or whatever, like that's great, but that's like a secondary.\n\nthing that I'm looking for. Primarily it's just like I want to serve the students that God has entrusted to me here and disciple them as best I can through the means and avenues of social. So it's great. Okay, so last thing, people want to know if they want to see what you're doing, they want to see some of the stuff you're doing, where do they go? What can they go follow and go check out online or whatever?\n\nAndrew Ostrander (20:23.042)\nYeah, so right now I'm posting on two separate places, the YouTube channel, Walker's Student Ministries, and then the Instagram, which is either Walker's Student Ministries or Waukee with a Y Student Ministries. I would have to go shuffle check. I'm not sure that was created.\n\nNick Clason | Hybrid Ministry (20:35.936)\nWe'll link them both down below. We'll get it locked in. So if you're like, I don't know how to WakaRusa, the type text down below will be spelled hopefully correctly and it'll take you where you need to go. Nice. Andrew, anything else before we cut you loose?\n\nAndrew Ostrander (20:47.438)\nYou\n\nAndrew Ostrander (20:53.646)\nI think just obviously with the people that you have or the following you have, it's either of interest to them or could be something that they're already doing. I think it is really just super important to try one. The first video I made lasted me for three weeks because you just had enough to work with from it. And so it feels like huge undertaking. It's not as bad as what I initially went into it expecting.\n\nNick Clason | Hybrid Ministry (21:01.152)\nMm.\n\nNick Clason | Hybrid Ministry (21:05.6)\nMm.\n\nNick Clason | Hybrid Ministry (21:11.838)\nYeah, yeah.\n\nNick Clason | Hybrid Ministry (21:16.748)\nYeah, no, that's a really good point. It's a new skill for a lot of people. So it is gonna feel a little bit overwhelming. But like you said, once you kind of get into it, you might learn something like, like editing, like you said, and you'll find a new skill or at least something else that you enjoy. So it's awesome. All right, guys, well, for Andrew, this is Nick. We're signing off and talk to you next time. See ya.","content_html":"\u003cp\u003eIn this episode, I interview Andrew Ostrander, who shares his journey from education to youth ministry, discussing the challenges and surprises he faced during the transition. He walks you through the importance of engaging social media content to connect with students, detailing his approach to creating interview-style videos that resonate with youth culture. Andrew also highlights the benefits of delegating tasks, the significance of personal connections in ministry, and his future plans for expanding social media efforts. 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REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 How I Run My Youth Group Social Media\u003cbr\u003e\n02:16 How did you end up here?\u003cbr\u003e\n04:42 Tell us your social media journey\u003cbr\u003e\n06:39 What Type of Content do you Make?\u003cbr\u003e\n10:31 What Equipment do you use?\u003cbr\u003e\n12:36 In-Person Benefits Have you Seen?\u003cbr\u003e\n14:55 Do you have Future Plans?\u003cbr\u003e\n17:20 What Would you Tell a Hesitant Youth Pastor?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason | Hybrid Ministry (00:29.856)\u003cbr\u003e\nWell hey what is up everybody I am here with none other than Andrew Ostrander did I say that right? Yes! It doesn\u0026#39;t feel like it\u0026#39;s that difficult but it feels like it might trip some people up you know what saying?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (00:47.413)\u003cbr\u003e\nYou nailed it.\u003c/p\u003e\n\n\u003cp\u003eThanks.\u003c/p\u003e\n\n\u003cp\u003eI\u0026#39;ve gotten Ostrander more than I\u0026#39;ve ever gotten Ostrander. So you\u0026#39;re in the right.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (00:57.918)\u003cbr\u003e\nReally? Yes, okay, nice, good. My gut, my intuition was right. So you and I, met through a youth ministry leader cohort and we were in that together on calls together and stuff like that. But I started just kind of noticing and paying attention to you and your social media, because that\u0026#39;s really the only way to like...\u003c/p\u003e\n\n\u003cp\u003epay attention to some thing from someone who lives over a thousand miles away. And so, but I started noticing, I was like, I like what this guy\u0026#39;s doing. And so that\u0026#39;s why you\u0026#39;re here. Talk to me, you know, we\u0026#39;re gonna talk a little bit about your social media, but before we do, why don\u0026#39;t you let like the people know like, who are you, where are you at, how long you\u0026#39;ve been in youth ministry, all that, you good stuff.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (01:29.518)\u003cbr\u003e\nthe\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (01:46.712)\u003cbr\u003e\nYep, so you\u0026#39;ve already touched on it. I\u0026#39;m Andrew Ostrander and I\u0026#39;m currently the director of student ministries at Waukerusa Missionary Church in a super small town, Waukerusa, Indiana. This is month seven or eight of my role in youth ministry. I had volunteered for multiple years beforehand, but I actually came from the education world. So I was a fifth and sixth grade teacher for three years before this position opened up and\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (01:53.396)\u003cbr\u003e\nNice.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (02:05.055)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (02:13.206)\u003cbr\u003e\nwas very clearly that God was shoving me through this doorway in youth ministry. And so that\u0026#39;s how I ended up where I am.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (02:17.426)\u003cbr\u003e\nNice. Yeah, so you didn\u0026#39;t even go to like school for youth ministry or whatever. And so here you find yourself now kind of like thrust into it. Before we hop into like the particular social media stuff, tell me what\u0026#39;s been like the biggest shift or the biggest surprise or the biggest just difference that you\u0026#39;ve noticed between your two kind of careers if you put them side by side.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (02:42.85)\u003cbr\u003e\nYeah, I think there\u0026#39;s a glaring amount of similarities that people wouldn\u0026#39;t expect between education and ministry, but those are definitely there. I think the biggest difference or thing that we weren\u0026#39;t fully prepared for, I was to the point where after God had clearly guided me here and I knew this is where I needed to be, I was ready to switch jobs. But then the act of switching churches is what really hit us hardest. I had grown up and attended one church for much of my, all of my upbringing.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (02:59.637)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (03:02.912)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (03:10.098)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (03:12.396)\u003cbr\u003e\nAnd then most of my adult life after college. And so that was just such a huge change of pace and where you\u0026#39;re so used to being on Sundays, you\u0026#39;re no longer there on Sundays. So I think that was the biggest.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (03:20.256)\u003cbr\u003e\nMmm.\u003c/p\u003e\n\n\u003cp\u003eYeah. Yeah. One thing about it too, like, I mean, I\u0026#39;ve always said this, but like when you move and you\u0026#39;re in ministry, like you don\u0026#39;t just like move jobs, but like you move everything, like everything up roots, including your community and your, you know, your church, your, family, like your church family, all that type of stuff. So yeah, that\u0026#39;s, that is so true and probably super relatable to, you know, most youth pastors. okay. But then go ahead.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (03:47.79)\u003cbr\u003e\nI know you\u0026#39;ve experienced that even way more than I have, so you can relate.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (03:53.2)\u003cbr\u003e\nYeah, yeah, definitely can. But if you\u0026#39;re not used to it or know it, right, you\u0026#39;re like, whoa, it is a little culture shocky or whatever, for sure. So, okay, then tell me then what sort of spurred you, led you towards what you\u0026#39;re doing with your student ministry social media? Maybe first of all, what shone a light to you that was like, I should do more than just post announcement graphics on my social media feed.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (04:21.868)\u003cbr\u003e\nYeah, so I was never a super avid social media user. Twitter and sports Twitter was where I was at in college and after. But I had just always seen the church. Like you said, it\u0026#39;s like a hey, Wednesday nights coming up tomorrow, that type of thing, or ice skating this Friday. Join us for week three of this series. even even I was like, wow, that\u0026#39;s not not that that\u0026#39;s dumb, but I was uninspired.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:30.665)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:37.844)\u003cbr\u003e\nDon\u0026#39;t forget, yes, yeah. Yeah, no one cares about your series, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:47.944)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (04:50.986)\u003cbr\u003e\nAnd so when I started here, I was interested in social media. But then as you touched on the way that we met through that cohort, you had given a specific lesson and not to stroke your ego or build you up. But it\u0026#39;s a lot of credit towards you and just how you guided that. It\u0026#39;s really stuck with me when you said, we know that the students are there and it doesn\u0026#39;t matter how we feel about it or if we like it. Why are we not meeting them where they\u0026#39;re at?\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:51.026)\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (04:59.029)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (05:03.904)\u003cbr\u003e\nHahaha\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (05:13.215)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eHmm. Hmm, yeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (05:18.722)\u003cbr\u003e\nAnd so that was just a huge challenge to me of making engaging social media of some sort and really just trying to get students to buy in.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (05:23.946)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eYeah, yeah, and you know, like the cohort was an interactive deal and you know, the kind of like lesson or whatever that I led on all that was made for exactly that. But I\u0026#39;ll link down below an episode that\u0026#39;s like really similar to like that conversation that we walked through on that. So if any of you are like, what was that? Like you can check that out down below. But so now you, that was your inspiration sort of.\u003c/p\u003e\n\n\u003cp\u003eAnd everyone does things a little different, know, and I my like ebook and stuff like that I give tips and whatever like what exactly Did you like or what have you sort of like stumbled into like doing that\u0026#39;s like been working really well For like you and like your particular like church student ministry social media\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (06:13.944)\u003cbr\u003e\nYeah, so when talking about the sports social media background that I\u0026#39;ve interacted with, I never ran anything as myself, but I\u0026#39;ve just interacted with that a ton. And so one of the podcasts I had previously listened to talked about the difference of short form and long form video. And so I had really, and you had touched on it as well, the importance and prevalence of short form video. So that\u0026#39;s really where we started to focus in and without having any...\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:18.302)\u003cbr\u003e\nYeah, yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:23.402)\u003cbr\u003e\nSure.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:30.665)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:37.568)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (06:42.964)\u003cbr\u003e\nstudio or recording equipment. Yeah. We really appreciate and love the space that we have. It\u0026#39;s not set up for having a quiet, conducive recording area for anything longer or even anything specifically for social media. And so we really went on the interview style, man on the street style videos. And so when I transferred over here, one of my former students also came along with me as a now volunteer.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:43.976)\u003cbr\u003e\nRight. Space. Yeah, yeah, yeah, yeah, yeah, for sure.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:52.864)\u003cbr\u003e\nRight, right.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (06:58.73)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:03.017)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:09.733)\u003cbr\u003e\ncool. That\u0026#39;s awesome.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (07:12.118)\u003cbr\u003e\nAnd so I knew that I wouldn\u0026#39;t have the capacity on Wednesday nights to record and do all of these. And so I proposed to him of a weekly routine of when students are welcome into the doors, but we haven\u0026#39;t started programming, that I give him a question of the week and he goes around and asks random, funny, sometimes not as funny questions just to hear what students say. And the results are pretty amusing.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:18.154)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:25.321)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:32.766)\u003cbr\u003e\nSure.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (07:36.287)\u003cbr\u003e\nOh, bro, there\u0026#39;s so much good in that, right? So like a couple of principles I heard. Number one, like, cause this is one of the common pushbacks I feel like I hear is like, I don\u0026#39;t have time and you acknowledge that, right? You, you knew your limits already, but you were like, that\u0026#39;s okay. I\u0026#39;m going to hand this off to somebody else. So like in and of itself right there, genius, like get it off your plate. You\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003epromoting it, facilitating an opportunity for it to happen. However, so like that\u0026#39;s leadership, but you\u0026#39;re getting out of the way and delegating and letting somebody else kind of like own it, which is just fantastic. And then the second is like you said, like you didn\u0026#39;t let the constraints of what you felt like your space offered or maybe didn\u0026#39;t offer like stop you. And that\u0026#39;s again, another like thing that I think is so good because we oftentimes like, I don\u0026#39;t have, you know, the best equipment or the, you know,\u003c/p\u003e\n\n\u003cp\u003ebougie is set up or whatever and it\u0026#39;s like, who cares? We all carry around a camera in our pockets and the ability to use that to make content that ends up where students are, like you said, so, good. So tell us a little bit of what are some of your favorite questions or what have been some of the things that have maybe taken root culturally within your student ministry that people are like, that video was hilarious because X, Y, and Z. What are some of the...\u003c/p\u003e\n\n\u003cp\u003eThe funniest ones you\u0026#39;ve had are the ones that have gotten the most talk about afterwards or just even been like, yeah, the most amusing.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (09:07.736)\u003cbr\u003e\nYeah, the first one that we actually did, so I had wanted to do it after you talked about social media and I was just figuring out what I wanted to do. And then my wife and I were out to dinner with two of our volunteers, our sponsors, and we got into controversies or like conspiracy theories that this individual was bigly bought into. And so that actually stemmed our first question of, you believe in aliens? And so I think that question has provided the most like,\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:13.896)\u003cbr\u003e\nYeah. Okay.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:20.156)\u003cbr\u003e\nOkay.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:25.728)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:33.248)\u003cbr\u003e\nthat\u0026#39;s so funny.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (09:38.2)\u003cbr\u003e\npeople would pause and then they automatically had the answer that they believed in, but could not explain why or why not that they believed the way that they did.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (09:40.224)\u003cbr\u003e\nRight, so funny. Yeah. yeah, that\u0026#39;s funny. So then how, like, what are you doing for that? Like, tell me what exactly, you know, your volunteer is doing. Is he using his camera? Is he using any gear? you know, get kind of nerdy on us. Like, what actual stuff are you doing to capture it, record it, and then maybe even like edit it?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (10:08.12)\u003cbr\u003e\nYeah, so it\u0026#39;s about to be like the lamest set of nerdy equipment that we use.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:12.468)\u003cbr\u003e\nThat\u0026#39;s okay. Here\u0026#39;s the thing, before you answer, this is what the boat, almost everyone is in. And that\u0026#39;s why I love it, is because you\u0026#39;re not letting whatever constraints you have stop you, you\u0026#39;re just going for it. And yeah, it might just be a cell phone camera or whatever, but that\u0026#39;s okay. Just do it. So yeah, let us have it.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (10:33.015)\u003cbr\u003e\nso the compilation of questions that we\u0026#39;ve come up with is stored on my phone notes app. And then we, sat down and decide what question we\u0026#39;re going to ask that night. And then it is just a cell phone camera. And so I had gone online and was looking out for mic options quickly realizing that most of them were super expensive. So we have, I think it was like a $10 pair of the, lav mics and it\u0026#39;s so cheap and old that\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:38.857)\u003cbr\u003e\nYep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:45.077)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (10:50.174)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (10:59.616)\u003cbr\u003e\nMy phone is the only one that we can use because it has the lightning connector. And so he takes my phone and those $10, $20 lav mics. And that is how it gets recorded. We just figured out how to change video settings to try to increase the video quality a little bit, but that took a couple of months before we got to. then editing is something that I set aside time for every week. So I\u0026#39;ve been using Final Cut Pro on my Mac and that\u0026#39;s, go through and edit and.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:02.464)\u003cbr\u003e\nnice.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:07.456)\u003cbr\u003e\nA $10 microphone,\u003c/p\u003e\n\n\u003cp\u003eOkay.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:17.16)\u003cbr\u003e\nThere you go.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:23.88)\u003cbr\u003e\nYeah. Nice.\u003c/p\u003e\n\n\u003cp\u003eYeah. And so then are you doing, are you just sending him around all throughout the program? Like is he doing it ahead of time, after, both? Like what\u0026#39;s sort of like his schedule as far as like the interview person?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (11:29.464)\u003cbr\u003e\nchange scenes how I want to.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (11:42.318)\u003cbr\u003e\nYep. So we have like a team volunteer huddle every Wednesday night. So we\u0026#39;re there until 6.15, 6.20. And then by that time, a lot of the students are here after our doors open. So he goes out from 6.20 until we start programming at 6.35, 6.40. So he only really does it for 15 or 20 minutes. So some weeks it\u0026#39;s pretty limited if it\u0026#39;s a longer question.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:46.196)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (11:51.124)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:01.76)\u003cbr\u003e\nOkay.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (12:08.11)\u003cbr\u003e\nbut it just has that time where students are roaming and choosing what to do before programming starts to get those interviews in.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:08.117)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:13.192)\u003cbr\u003e\nYeah, so okay, so now my question is, do you have students who seek him out now every week wanting to answer so that they can be on social?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (12:22.993)\u003cbr\u003e\nYes, I have certain students that I see their video every single week after he records. I\u0026#39;m pushing like, hey, let\u0026#39;s try to get some others. But there\u0026#39;s clearly students that are super excited. And I see the students that run away from him as soon as they see the mic out.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:32.435)\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (12:36.648)\u003cbr\u003e\nSure, yeah, Yeah, that\u0026#39;s been my experience too, right? Like we do a social challenge every single week and we try to like batch record as much as we can, kind of like you. And almost every week as I like look at the footage after I\u0026#39;m like that kid\u0026#39;s always in there, you know? And that\u0026#39;s fine, right? Like that\u0026#39;s fine for them to want to do it because it\u0026#39;s whatever, it\u0026#39;s how they connect and how they want to connect. Have you noticed any like...\u003c/p\u003e\n\n\u003cp\u003ein-person benefits to what you\u0026#39;re doing on social? Like anything that has camaraderie, even just creating conversation because of a certain video or topic or whatever, or the, I don\u0026#39;t know, even like the feel and the vibe because you\u0026#39;re filming something to go online. Has there been any in-person benefits that you\u0026#39;ve noticed?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (13:23.16)\u003cbr\u003e\nYeah, I think absolutely. think the specific content or question that gets talked about for that day and then after programming a little bit, but then that conversation dies down. And there are a lot of different factors that I think have played into this, but since adding it and rolling it out and how our ministry has adjusted the pre-service time a little bit, students are really excited to be there and excited to interact whether or not it\u0026#39;s with a camera in front of them.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:27.156)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:31.602)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:45.758)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:52.794)\u003cbr\u003e\nInteresting. Yeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (13:52.812)\u003cbr\u003e\nAnd so there\u0026#39;s just been that shift of that vibe of being willing to be open or just hanging out together.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (13:59.88)\u003cbr\u003e\nThat\u0026#39;s cool. like that\u0026#39;s a really that not even when I started on this whole journey and podcast, whatever, that\u0026#39;s not even a thing that was even like on my radar, you know, but I\u0026#39;ve noticed that too in our in our context. And it\u0026#39;s it\u0026#39;s really cool to hear that for sure. What would you say like is anything that you\u0026#39;re maybe like thinking about for the future? Like this is kind of your current rhythm and iteration. Are you like\u003c/p\u003e\n\n\u003cp\u003econtent with it and you just want to keep doing this or what if you had the capacity would be something that\u0026#39;s maybe on the horizon that you\u0026#39;ve been thinking about or maybe wanting to do.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (14:38.254)\u003cbr\u003e\nSo there are multiple different things that where I\u0026#39;m wanting to take it. And so I\u0026#39;ve created a weekly posting schedule that I want to figure out either for the end of the school year or just really gear up to do it next school year. We\u0026#39;re redesigning a little bit of our space to better meet our needs. And part of that, I\u0026#39;m really trying to push or find a spot to create a more studio like area so that we could do longer form or like five, 10 minute videos.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (14:43.199)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (14:51.518)\u003cbr\u003e\nOkay.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (14:54.952)\u003cbr\u003e\nNice.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:02.814)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:07.401)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (15:07.724)\u003cbr\u003e\nwhile the interviews are happening elsewhere. And so there are lots of different places that I\u0026#39;m wanting to take in it, just seeing whether or not any of them are possible.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:10.089)\u003cbr\u003e\nNice.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:15.888)\u003cbr\u003e\nYeah, cool. So cool. What do you mind? Like, are you able off top your head or pull it up? Like, what is your proposed posting schedule that you want to aim for, you know, start the next school year?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (15:29.1)\u003cbr\u003e\nYeah. So it would just be the weekdays because I know like content limits and I try to set time aside to network. Monday, we want to be doing a message Monday. And so that\u0026#39;s just a one, two minute Devo, primarily probably just adults. And then I have a student intern. And so just whatever word is laid on our hearts or minds for that day for Monday, Tuesday would be one of our interview style videos. So that\u0026#39;s the ones that we\u0026#39;re currently posting most frequently.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:33.353)\u003cbr\u003e\nYeah, yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eYeah, it\u0026#39;s great.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:41.362)\u003cbr\u003e\nOkay. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:47.689)\u003cbr\u003e\nNice.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:51.796)\u003cbr\u003e\ngreat.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (15:58.463)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (15:58.994)\u003cbr\u003e\nthe Wednesday one would be dependent on having a space to record it, but I want to do like a Wednesday word from a student. there again, pretty similar to Monday minute or two, Devo reading scripture style video Thursday, my intern and I have been recording, what we think are funny videos when we have internships together. And so Thursday would be that type of video right now. We\u0026#39;re asking chat GPT to create a video for us and we just.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:05.522)\u003cbr\u003e\nNice.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:09.289)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:19.072)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:23.85)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (16:28.106)\u003cbr\u003e\nacted out. So those will be Thursday and then Friday. My idea would be for the slightly longer form video like drafts or tier list type things if we have the capability of doing that.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:28.927)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (16:37.842)\u003cbr\u003e\nNice. Nice, cool. Okay, so like last little thing here. What would you say to anybody who was like you, you know, you\u0026#39;re not even a year yet into like student ministry and all the demands and all the things that like come with the job are there and you know, have to.\u003c/p\u003e\n\n\u003cp\u003emanage it, schedules, manage relationships and personalities, and they just feel overwhelmed by even the thought of social. What would just be your encouragement to other youth pastors out there who are maybe on the fence or not sure if doubling down on creating social content is for them?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (17:18.626)\u003cbr\u003e\nYeah, so I think a couple of things come to mind. The first one you kind of touched on, it\u0026#39;s a mix of starting small and passing it off. So my church leadership, my bosses are huge on a leader doesn\u0026#39;t have to do everything. Like we\u0026#39;re to the point where it\u0026#39;s better if you\u0026#39;re training up other people to do it than doing it yourself. So start small or find someone to do it for you on your big programming nights. But then also find whatever part of social media sounds fun to you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:25.382)\u003cbr\u003e\nMm-hmm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:33.119)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:37.812)\u003cbr\u003e\nYeah, it\u0026#39;s great. Yeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (17:48.288)\u003cbr\u003e\nstart with that. Like I\u0026#39;ve loved editing so far up to this point because I\u0026#39;m amused by it. And so find whatever part of the process you enjoy and really just start and focus there learning how to do that so that it\u0026#39;s more fun for you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:49.151)\u003cbr\u003e\nHmm.\u003c/p\u003e\n\n\u003cp\u003eNice.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (17:59.794)\u003cbr\u003e\nYeah, yeah, that\u0026#39;s so true. Okay, is there anything else about what you do social media-wise that I haven\u0026#39;t really asked you, but you\u0026#39;re like, this is important, I wanna make sure I share that too.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (18:14.382)\u003cbr\u003e\nI think we\u0026#39;ve touched a lot on it. It\u0026#39;s been fun. The personal connections that I form through it. So my volunteer that does the Wednesday night, we get to talk and reflect and discuss it a lot. And then my relationship with my intern has taken a huge upswing because of we\u0026#39;re just hanging out together and making stupid, fun youth videos together. so like you asked about the in-person effects, even just on\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:25.78)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:29.386)\u003cbr\u003e\nSure.\u003c/p\u003e\n\n\u003cp\u003eMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:39.007)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:42.654)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (18:43.754)\u003cbr\u003e\non my personal and my perspective. It\u0026#39;s had a huge impact on relationships that I get to form because of these seemingly what a lot of people would view as pointless or menial impact videos.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:46.942)\u003cbr\u003e\nHmm. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (18:53.64)\u003cbr\u003e\nYeah. No, that\u0026#39;s really, that\u0026#39;s actually really like profound. And I really appreciate you saying that because I do think it\u0026#39;s more than just, you know.\u003c/p\u003e\n\n\u003cp\u003esatisfying social media algorithms or feeding the beast or you know, that\u0026#39;s what I call it. Like you gotta keep feeding the beast. But I like that you\u0026#39;re saying like, there\u0026#39;s been some, you know, relational equity that kind of comes out of that. And that really is the ultimate goal. Like if you look at the inception of social, like it\u0026#39;s social, right? In nature, like that\u0026#39;s where it came from. And so if it\u0026#39;s not at least, you know, playing a part in that within like the context of your local community, like you might be missing out on it, but it\u0026#39;s,\u003c/p\u003e\n\n\u003cp\u003eThe fact that you\u0026#39;re doing it is creating a good vibe and good energy. that\u0026#39;s, I think, one of my main goals always in social is not like to go viral on our church account and have a bunch of views and all that stuff. Like really it\u0026#39;s to serve our community like best, you know? And then if it goes viral or if it gets a lot of views or whatever, like that\u0026#39;s great, but that\u0026#39;s like a secondary.\u003c/p\u003e\n\n\u003cp\u003ething that I\u0026#39;m looking for. Primarily it\u0026#39;s just like I want to serve the students that God has entrusted to me here and disciple them as best I can through the means and avenues of social. So it\u0026#39;s great. Okay, so last thing, people want to know if they want to see what you\u0026#39;re doing, they want to see some of the stuff you\u0026#39;re doing, where do they go? What can they go follow and go check out online or whatever?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (20:23.042)\u003cbr\u003e\nYeah, so right now I\u0026#39;m posting on two separate places, the YouTube channel, Walker\u0026#39;s Student Ministries, and then the Instagram, which is either Walker\u0026#39;s Student Ministries or Waukee with a Y Student Ministries. I would have to go shuffle check. I\u0026#39;m not sure that was created.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (20:35.936)\u003cbr\u003e\nWe\u0026#39;ll link them both down below. We\u0026#39;ll get it locked in. So if you\u0026#39;re like, I don\u0026#39;t know how to WakaRusa, the type text down below will be spelled hopefully correctly and it\u0026#39;ll take you where you need to go. Nice. Andrew, anything else before we cut you loose?\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (20:47.438)\u003cbr\u003e\nYou\u003c/p\u003e\n\n\u003cp\u003eAndrew Ostrander (20:53.646)\u003cbr\u003e\nI think just obviously with the people that you have or the following you have, it\u0026#39;s either of interest to them or could be something that they\u0026#39;re already doing. I think it is really just super important to try one. The first video I made lasted me for three weeks because you just had enough to work with from it. And so it feels like huge undertaking. It\u0026#39;s not as bad as what I initially went into it expecting.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:01.152)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:05.6)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:11.838)\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry (21:16.748)\u003cbr\u003e\nYeah, no, that\u0026#39;s a really good point. It\u0026#39;s a new skill for a lot of people. So it is gonna feel a little bit overwhelming. But like you said, once you kind of get into it, you might learn something like, like editing, like you said, and you\u0026#39;ll find a new skill or at least something else that you enjoy. So it\u0026#39;s awesome. All right, guys, well, for Andrew, this is Nick. We\u0026#39;re signing off and talk to you next time. See ya.\u003c/p\u003e","summary":"In this episode, I interview Andrew Ostrander, who shares his journey from education to youth ministry, discussing the challenges and surprises he faced during the transition. He walks you through the importance of engaging social media content to connect with students, detailing his approach to creating interview-style videos that resonate with youth culture. Andrew also highlights the benefits of delegating tasks, the significance of personal connections in ministry, and his future plans for expanding social media efforts. The conversation concludes with encouragement for new youth pastors to embrace social media as a tool for building community and fostering relationships.","date_published":"2025-03-27T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/2d14e0f2-e3de-4786-9659-03fa1c5f9531.mp3","mime_type":"audio/mpeg","size_in_bytes":32774245,"duration_in_seconds":1338}]},{"id":"f992a4dd-81ca-4648-8551-3cda7ef24ce7","title":"Episode 141: How I Plan Events with Kaylen Adams","url":"https://www.hybridministry.xyz/141","content_text":"This episode of the Hybrid Ministry Show kicks off the \"How I...\" playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you're a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events.\n\n🦸BECOME A HYBRID HERO\npatreon.com/hybridministry\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\nSHOW NOTES\nShownotes \u0026amp; Transcripts\nhttps://www.hybridministry.xyz/141\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\nCONNECT WITH KAYLEN ON SOCIAL\nhttps://www.facebook.com/kaylen.maltais\nhttps://www.instagram.com/kmaltais_/\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n--------------\n🕰️TIMECODES\n00:00 How I Plan Events like a Pro!\n01:10 Kaylen, who are you?\n05:06 What Lanes did you own?\n07:03 How can you help someone think?\n08:07 How did you communicate?\n11:54 How did you determine call times?\n16:30 How do you recruit for an event?\n20:05 How many jobs do you give a leader?\n21:24 How do you calculate for food?\n24:21 What Else?\n26:28 What if my church doesn't do all that? \n28:34 Keep People's Personalities in Mind\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:25:00\nNick Clason | Hybrid Ministry\nFor what is up everybody? Today I am going to introduce you and have you in for a treat, because I am going to be interviewing one of my friends and coworkers, Kaylen Adams, who's fantastic at event planning. This is going to be the start of a new little playlist series on my podcast, and here on YouTube, where I am going to introduce you to some of the people that I know who do things the best in youth ministry and particular lanes.\n\n00:00:25:00 - 00:00:46:05\nNick Clason | Hybrid Ministry\nAnd Kaylen is the queen of event coordination and event management. Not only is she like, really fun and have a really good mind, but she is fantastic at getting volunteers, recruiting them. And when a volunteer comes in just feeling like they know exactly what to do. And you will. If you implement these things, you will look like a rock star.\n\n00:00:46:09 - 00:01:04:05\nNick Clason | Hybrid Ministry\nSo if you're a typical youth worker who's not very organized, this episode is for you because it will help you and if you think that all hope is lost on you, then this is a great, podcast to send to a volunteer or a high level admin who might step in and help you with some of the logistical things, but you are in for a treat regardless.\n\n00:01:04:10 - 00:01:31:06\nNick Clason | Hybrid Ministry\nWith my interview today with my friend and coworker Kaylen Adams. What's up everyone? Here we are. I am with Kaylen Adams. Which yes, you don't even find that on your name on here because that's how that's how new this is. So it is formerly known as Maltais, not hyphenated. Straight up Adams. Which means you just got married and,\n\n00:01:31:08 - 00:01:52:02\nNick Clason | Hybrid Ministry\nAnd you might not know Kaylen, but I know Kaylen. I worked with Kaylen. Worked in the past tense. We are still on staff together, but she has switched departments, so now she's in the kids department. And the reason I ask Kaylen on here is, what was it last weekend? Two weekends ago, we had our high school weekend.\n\n00:01:52:02 - 00:02:14:01\nNick Clason | Hybrid Ministry\nAnd you still worked with me then, and, oh, my gosh, Kaylen crushed it. Like, you guys don't have any idea. And as she was, like, literally crushing every, like, logistical and administrative detail of the weekend, in the back of my mind, I was like, we got to get Kaylen on so I can ask her, how do you plan for these big events?\n\n00:02:14:01 - 00:02:38:10\nNick Clason | Hybrid Ministry\nSo why don't you give us just kind of a quick overview? Kaylen, first of all, like a 20 or 30 second like synopsis of who you are, how we ended up working together. But then, like, what did you oversee, at these events? Like what particular? Like lanes and areas and avenues. And then I just think what you did is such a helpful tool to many of the youth passers that I've ever seen or worked with. And so I just think this would be helpful to get out, you know, to people. Yeah. Yeah. \n\n00:02:38:10 - 00:03:02:13\nKaylen Adams\nSo we've started working together because I, I went to college at the University of Wyoming and I got a degree in human resources management and entrepreneurship with minors in hospitality anthropology. There you go. So so that was. Yeah. Yeah. And so I did that.\n\n00:03:02:13 - 00:03:29:13\nKaylen Adams\nFell in love with ministry there. And then around like my senior year, I learned the opportunity to do a residency in Texas, which I hate sweating. So my family was like, I was like, I think because I love Jesus, I don't know. So I applied and I ended up getting hired in January. And so after I graduated, I moved to Texas, and I did a residency at Cross Creek Church and guest services.\n\n00:03:29:15 - 00:03:50:22\nKaylen Adams\nBut I love that, like ministerial aspect. And I still was kind of doing some of more of that support ministry with it. So needed and very, very special. Big shout out to everybody in support ministries. And so that's when I transitioned into students and I kind of brought a lot of my guest services and undergrad knowledge, which infuse that into what I was doing.\n\n00:03:50:22 - 00:04:08:00\nNick Clason | Hybrid Ministry\nAnd students. Yeah. So then like for the first little bit, I remember you're like, I don't really know exactly what you guys want me to do. And we were like, just keep doing like, I mean, like, you guys don't understand. Like, Kaylen was just she just knew what to do. Like, even if she didn't know what to do, she pretend like she knew what to do.\n\n00:04:08:00 - 00:04:30:06\nNick Clason | Hybrid Ministry\nAnd it seemed like she's known what she she's doing. But it was this last high school weekend where, like, you were pulling out, like, spreadsheets and folders and instructions and, even, like, I remember distinctly I was talking with you about our t shirt order number, and, like, our student registration was, like, lower than anticipated. And you were like, no, we're going to need this many t shirts.\n\n00:04:30:06 - 00:04:50:20\nNick Clason | Hybrid Ministry\nAnd I was like, why? And you're like, because of all of our volunteers. And I was like, do you really like, do you really think that? And your confidence, you're like, absolutely. And you were right, by the way. So what like lanes did you let's talk about specifically our high school weekend, which for those of you who don't know the context, it's like a D now without the spending the night element.\n\n00:04:50:22 - 00:05:10:02\nNick Clason | Hybrid Ministry\nSo it's like two days on campus. Yeah. Like Friday night, Saturday until like 3:00. And so it's probably like our second biggest event next to, like, a thing like summer camp, right? So yeah, in that event, what particularly did you own, like, what were those areas? And I just want to ask you kind of pepper you questions.\n\n00:05:10:02 - 00:05:33:02\nKaylen Adams\nYeah. In that in those arenas. Well so this was we originally had one winter we to middle school and high school. Was it split into middle school night high school. Well for middle school night Darren, the student pastor at Rush Creek pitched and I met my boss, so he. Yeah. So he did a lot of the the directional things for that division.\n\n00:05:33:02 - 00:05:56:21\nKaylen Adams\nAnd then programing. And I took everything else and like, did the logistics of the event planned it all. So by the time high school weekend came around, because I wasn't middle school night, so I didn't play a part at all, which is relevant because when we played high school night, we did a lot of the same stuff. We just like copy and paste a lot of the stuff that worked and made it a little more, for high school and that middle school.\n\n00:05:56:23 - 00:06:20:20\nKaylen Adams\nOh yeah. And then we had known, like, what worked and what didn't. So we're check in by the time we got to high school again. Yeah, that's good. But yeah, by the time we got there, Nick you did programing. So like everything that you were sitting in a session and watching and experiencing. Nick was all in of planning and talking to the people, like worship people and yeah, yeah, I did everything outside of that.\n\n00:06:20:22 - 00:06:44:20\nKaylen Adams\nSo and how we move through the timelines, you know, when were kids eating, where were they going to be, what activities were they going to be doing. And then we had food making sure we had enough food, making sure. Yeah, we had t shirts. And there they were out and that, you know, we gave away a little like pin to all of our students, like, you made sure that that was where it needed to get and left, you know, passing out our note sheets and pens.\n\n00:06:44:20 - 00:07:08:09\nNick Clason | Hybrid Ministry\nAnd, I mean, you just you thought of like, every detail. So, like, I know your background helps you with that, but like, imagine you're talking to someone who's not as organized as you like. So you come by that naturally, which is what was just like a marvel to behold. But like what? What would you tell someone? Or how would you encourage someone to think if they're like planning something like that?\n\n00:07:08:09 - 00:07:29:11\nNick Clason | Hybrid Ministry\nLike what? What's the way that you help us get inside your brain for some of the logistics? \n\nKaylen Adams\nWell, when you're planning an event, yes, for a job, for ministry, ever. You write down all of your ideas like, no one is like, I'm just taking this all right here. I will accept it later. It's going to be there like you always write it down.\n\n00:07:29:11 - 00:07:54:20\nKaylen Adams\nYou make it through for you. And I just thought, you know, would probably be really helpful for a volunteers to see that map. Like, I don't know why I would keep it from them. They should know, like how we got from point A to point B, because by the time we're at point B and we're doing the thing, they deeply understand what they're doing and not only do what I'm telling them to do, they can actually take initiative and do the things that I missed.\n\n00:07:54:22 - 00:08:13:05\nKaylen Adams\nYeah. And so that's a huge part of it is just like, if I were a volunteer, what would I want to know? So I could do my job? Well, I feel good about it. Yeah. So then how how did you go about communicating? Like, did you have a meeting? Did you send them a text? Did you send them an email?\n\n00:08:13:05 - 00:08:31:03\nNick Clason | Hybrid Ministry\nLike what? Because that's probably, I would imagine, a lot of stuff. And I think again, most youth pastors are like, I don't either have the time or be want to overwhelm my volunteers, or maybe see just another reason I didn't actually write it down. It is all in my head. So, I mean, I would say probably for all of us.\n\n00:08:31:06 - 00:08:55:12\nKaylen Adams\nStep one is get it out of your head onto paper somehow. And then two, how did you communicate it? Yeah. So I communicated a couple different ways. So the only time that I was texting volunteers instructions or anything was a, when I was recruiting them. Okay. I never sent them like, all the information they needed individually because I needed them all to be kind of in one part.\n\n00:08:55:12 - 00:09:16:24\nKaylen Adams\nSo I knew who was getting one information and it always the same. Yeah. If I ever was giving instructions, it was in a group chat or a group of people that had a specialized role. Those came last minute. They weren't actually accounted for. Next time we did an event, I probably would account for them in advance. So I'm not texting information because for the smaller like you're saying, the.\n\n00:09:17:01 - 00:09:51:02\nKaylen Adams\nYeah, the smaller, more specialized groups groupings of people. Yeah. Okay. Yeah. I like to create an escape room. We had game masters and we didn't know about that until like pretty close to the event. I probably would have included them into all the mass event communication before that time. Got it as okay. Got it. Yeah. Okay. So and then and then putting together all this information, I'm kind of stockpiling it in a folder called Volunteer Prep, and I'm organizing it by like, this document, they need to know this document.\n\n00:09:51:02 - 00:10:11:16\nNick Clason | Hybrid Ministry\nThey need to know if they don't really need to know that, I'll pull it back. What are those documents? Can you give us just a few examples, like pull back the curtain a little bit? \n\nKaylen Adams\nYeah, yeah. So I'll make a volunteer schedule that's like five position. And then I sang people to that position per day. So it's not by time blocks, it's by day and what they're doing okay.\n\n00:10:11:16 - 00:10:28:21\nKaylen Adams\nAnd then I have a document a volunteer job description. They need to know what they're doing, why they're doing how they do it. Yeah. And then I do a document. If we're doing anything outside or in a weird space, I'll do an aerial map and I'll make, like, different stations and positions of where they're going to be.\n\n00:10:28:23 - 00:10:51:09\nKaylen Adams\nI'll give them a service order so they can see just how we do, how the whole day is going to go through. They even see like how different session parts are going to work, like what sounds work. It's going to do all the stuff because they help with transitions, like really help because it's easier to be like, hey, after they do a million little miracles, I need you to come out here rather than at 737.\n\n00:10:51:09 - 00:11:11:20\nKaylen Adams\nI need you to. Yeah. The more like more like, big landmarks on a map. Yeah. Once you get this song, then this is your cue to come out and help set up for lunch, like, stuff like that. Yeah, yeah. That's why the service order is so important. And for them to see what's in Planning Center is for that.\n\n00:11:11:20 - 00:11:34:07\nNick Clason | Hybrid Ministry\nWe updated everything for the whole event kind of revolves around that. And you're doing the same for your volunteers. And so because then I would imagine, correct me if I'm wrong, you're able to be like, hey, if you're in charge of lunch, like, these are your three areas or meals, I guess, like these are your three. So like Friday night dinner, Saturday morning breakfast and, you know, Saturday lunch.\n\n00:11:34:07 - 00:11:56:08\nNick Clason | Hybrid Ministry\nLike at this time you need to be here for this. Because if we say lunch is at 12, let's say I'm imagining you're having your volunteer get there at 11:15 or 11:30 or something like that. So how do you real quick answer this question for me. How do you determine, what time to to call for them? Like, yeah.\n\n00:11:56:10 - 00:12:18:11\nKaylen Adams\nSo when it comes to like food stuff because you're dealing with catering and vendors usually like I wouldn't have that start. So we had lunch at like, what was it this year? 12 I think it started and I don't remember the exact time. I just know we had it and it was ready. And that's why you're here. We had food dropped off at like 1115.\n\n00:12:18:16 - 00:12:41:10\nKaylen Adams\nOkay. So plenty of time. And most of that was not because I was worried about my volunteers because they knew what to do. And we're not in like the biggest space ever is to account for vendors being late or not knowing where to park and, stuff. Yeah. When it comes to other transitions, they're a lot tighter windows and they're a lot quicker usually it was like the song before something started.\n\n00:12:41:10 - 00:13:04:10\nKaylen Adams\nI would send them to go do something, but again, that's also because their space isn't really big and any materials they needed or resources. I set out in a central location, a table in the main space. We all were operating out of the auditorium, and I labeled everything with all the different times that it's going to be needed, and even put under, like during this song, you should take that, this place.\n\n00:13:04:10 - 00:13:25:17\nKaylen Adams\nSo my volunteers knew to flock to that table when transition times are happening. Yeah, that was so good. So then are you. So you're just labeling those like yeah, color you label like for anything. Yeah. Yes. Yeah. Yeah. You label like crazy. If you think like oh that'd be really obvious for someone to know it's now you should label.\n\n00:13:25:23 - 00:13:45:10\nNick Clason | Hybrid Ministry\nYeah. That's good. Yeah. Because again, your brain versus reality. Right. Like it makes sense in your brain, our brain as we're planning the events. But it might not make sense to volunteer. Yeah, because they're just dropping in. Right. You know. Yeah. After work. Right. They've been at work all day and their mind is in a million other places.\n\n00:13:45:10 - 00:14:06:24\nNick Clason | Hybrid Ministry\nAnd so like, they're, you know, giving up their time and they're willing and they're helpful and all those things. But like I like that. I like what you're saying, like, almost, almost dummy proof it. Right? Not that they're dumb, but, like, make it so simple. Okay. Yeah. Do it. Yeah. Well, my volunteers, they do best when they're confident.\n\n00:14:06:24 - 00:14:24:06\nKaylen Adams\nWhen they're confident, they are empowered to take initiative, make decisions, do something really well when they're not confident in whether or not they're in the right place, holding the right thing, putting it where it should be. Then you have a lot of lag and you have a lot of like question. And that's when things start to like frame fall apart.\n\n00:14:24:09 - 00:14:59:24\nNick Clason | Hybrid Ministry\nYeah. So your job as an event coordinator is just to how can I give my volunteers the most confidence they need in this decision. That's good. Okay. So then anything else on what you tell volunteers? I want to maybe go a different direction if you feel like you've kind of got everything in that lack thing is leading up to the event, you want to send out the longest email of your life, and then is where all of the equipment I talked about keeping in that volunteer folder and you go through, you give an overview and you kind of describe how the event's going, and they need to read those attachments.\n\n00:14:59:24 - 00:15:26:05\nKaylen Adams\nI sent it all beforehand because that's our big meeting, and they can refer back to you and have in writing. And then by the time we are at the event, like 30 minutes an hour before the start, that meeting is a refresher or a question. That's not the entire meeting. Yeah, yeah. And then the other thing you did, which I thought was brilliant, was you, taped all those attachments to a wall of one of our leader workrooms.\n\n00:15:26:07 - 00:15:47:10\nNick Clason | Hybrid Ministry\nSo, yeah, if they didn't want to, you know, fight with their email to find it again, they could just go reference quickly off a printed copy. So again, you don't like you think about your dummy proofing it like, yes, you communicated it in the email. And this is one of the concepts I talk about in communication a lot is like, we live in like a Netflix culture, so people live it with like an on demand mindset.\n\n00:15:47:10 - 00:16:05:03\nNick Clason | Hybrid Ministry\nAnd so you sent it on like a Thursday at 3:30 p.m., but like, they were in the middle of like a business meeting. And so it wasn't in their mind then, but it will be in their mind when they show up on Friday at six. But like they've gotten 27 more emails since then and so. Oh yeah, where is that?\n\n00:16:05:03 - 00:16:24:21\nNick Clason | Hybrid Ministry\nAnd I think it's brilliant to put it somewhere just quick and accessible and maybe even another hack that we didn't even do or think about, but like maybe even having like a static like landing page or like QR code that they could like scan and pull open, like in a, just a tab in their safari. And then that gives them access to everything, you know, that they need.\n\n00:16:24:23 - 00:16:58:15\nNick Clason | Hybrid Ministry\nBut yeah, I think that was that was so smart. So then how do you go about, like, help us get in your brain because, you know, you had a couple volunteers there that I was like, oh, like, I wouldn't have thought that they would be here. Not because they did, like a bad job or they're just they weren't like as maybe like involved or like, maybe they're only serving like once a month or once every other, week, like in our student ministry and like, you had the, like, in charge of, like, food or like certain like, you know, snack type areas, like, how did you go through and think, who am\n\n00:16:58:15 - 00:17:16:22\nNick Clason | Hybrid Ministry\nI going to recruit? Because I thought that was one of the other really special things was like, you asked a very particular or like, dedicated ask for like just very, again, very specific volunteers. You didn't I didn't feel like you did like an all call, though. You maybe you did to kind of pick up anyone who might be interested.\n\n00:17:16:22 - 00:17:39:11\nNick Clason | Hybrid Ministry\nBut then I think you went particularly after, like certain names or certain individuals. How did you how did you like, think about them to, to ask them and like what goes into you? You know, determining this person would be good for that. Does that make sense? Yeah. Yeah. Well, you definitely do an all call because, well, we are desperate for people to help.\n\n00:17:39:13 - 00:18:06:02\nKaylen Adams\nWe're not gonna act like or not, but, honestly, I just kind of go with a philosophy of I'll never say no for somebody like, you know, I think sometimes we do that even if we say that we're not like, well, they only serve on Sundays and they're very particular about their job. And I'm like, yes. But they also probably like high school is I don't know, maybe the chances are, and so I just kind of like we always have conversations for like, oh, that person would be like, so good at this.\n\n00:18:06:02 - 00:18:27:03\nKaylen Adams\nOr if only they do it. And I usually take that person and then ask, yeah, like I make a list of all. Yeah. As I am planning events and I just keep people's personalities in mind like I, we see them work all Sunday and we see them work Wednesday. And you kind of see like what things kind of light them up and what things they're like, oh can I do anything else but that.\n\n00:18:27:07 - 00:18:42:18\nKaylen Adams\nYeah. And so I just kind of catalog that and that way. And I do kind of mentally. But it wouldn't hurt to like make a list of people like I love reaching out to this person for this. This is this. And I've noticed that they've done events. We have volunteers that really get fired up for events like that.\n\n00:18:42:18 - 00:19:02:24\nKaylen Adams\nJust being a part of a big beast of a programing thing, like kind of lights them up and exciting. And so I have people that I regularly reach out with, like Kyra Allen Love. She's one of our checking people. I remember when I came in, she was on like some sort of kind of understanding that she was only going to volunteer a couple times because she had some things going on.\n\n00:19:02:24 - 00:19:26:20\nKaylen Adams\nAnd I just remember, like, she was so stoked to do this back to school bash experience. That was like a Wednesday night special because, like, I definitely would love to do events and she's been my event checking person every single time I day. Yeah, yeah that's good. Yeah. She loves it. So you have like a you're very in tune to to them like just ongoing right.\n\n00:19:26:20 - 00:19:44:20\nNick Clason | Hybrid Ministry\nLike you're keeping an eye as you're doing your job. And so that makes it easier obviously. Then when you go to to think and yeah I like that it is not creepy but it is. No. Yeah. But I think that's part of the that again I when I saw some of those people that was like interesting but also awesome and like that was all kudos to you right.\n\n00:19:44:20 - 00:20:01:11\nNick Clason | Hybrid Ministry\nLike I'll kudos you because like I wouldn't have thought to ask that person. Like I would have thrown a link in our leader group chat. Hey, you know, want to volunteer? They did it. And now I'm desperate, you know? And, so yeah, I was we were more than fully staffed, you know, for. Yeah. And so that was the other thing.\n\n00:20:01:11 - 00:20:20:11\nNick Clason | Hybrid Ministry\nLike how, like how many jobs do you try to give a leader? Like how many are you trying to, like, let people do double duty? Or like, hey, you're in charge of like, food and like, that's your job the whole weekend. Like, how do you make those decisions? \n\nKaylen Adams\nYeah, some of our jobs, like, they feel very crucial and important because they are.\n\n00:20:20:13 - 00:20:40:05\nKaylen Adams\nBut they're not crucial. Important in that they happen the entire time of the program. Like right there. Yeah. There are a window a very important window. But then and. Yeah, and you have to remember, when you're dealing with these volunteers, they're adults with full time jobs are like at the leaders, if they're they're at your event, they are high capacity.\n\n00:20:40:07 - 00:21:01:24\nKaylen Adams\nThey don't do well, bored or sitting and doing nothing. They want to do something. And if they're doing something that morale is high and they'll probably do another event because they're like, that was awesome though. So yeah, it's good. Yeah. So I assign generally like 2 or 3 roles throughout the service order to people. So they're like constantly transitioning and moving to do so.\n\n00:21:02:01 - 00:21:22:02\nKaylen Adams\nYeah. And that comes back to your like schedule your map. And you're like you're thinking that ahead. Like okay. Do they after this window closes they can go to this, but then they maybe can't do this next thing because they're going to be busy doing that. Like, again, that's the next level stuff, Kaylen, that you're like, you're very good at.\n\n00:21:22:02 - 00:21:44:02\nKaylen Adams\nSo, okay, so then, let's talk a little bit about like, food. Okay. How do you determine, how much to order? Like, is it just as simple as, like, as many as there are registered. How do you account for, like, walk ins at an event like this where we do leave registration open all the way up until you know, it starts.\n\n00:21:44:02 - 00:22:05:20\nKaylen Adams\nAnd so theoretically, a kid could walk in and do you have enough food for them, like how do you how do you kind of try and manage that or think about that? Yeah. It all it does depend on how, big of an invite event. This is like I think high school weekend was an invite like, but we didn't like push super hard and say like my friends going for it.\n\n00:22:05:22 - 00:22:25:12\nKaylen Adams\nYeah, yeah. So always keep that in mind. Yes. You keep the registration number, but you also want to account for all of the adults in the building. Don't forget yourself or your staff then volunteers. And if you're providing food for tech and worship or if they're doing their own thing so that all is in that number. Yeah.\n\n00:22:25:14 - 00:22:49:00\nKaylen Adams\nBut registration, I just kind of. I don't want to have too big of a margin because then we're spending a lot of money on food. But things that I can give out is like door prizes, like pizza. I'm a little more willing to have extra of because we could have done or do to make their night, but like, same with, you know, because no one wants like a cold, soggy sandwich by the end of like 12 of them.\n\n00:22:49:06 - 00:23:10:08\nKaylen Adams\nYeah. So I would be a little bit more tight on food like that. And also keep in mind that everyone's like, kids are so hungry they're going to eat three slices of pizza. You keep in mind the girls, because girls don't eat as much food as boys. And, like, I definitely like they're just there's camping retreat food.\n\n00:23:10:08 - 00:23:32:14\nKaylen Adams\nThat is great because you're hungry, but it's not a lot of kids. First choice. Really like one of it. Yeah, they'll like maybe one and a half will split with a friend. Yeah. So just keep that in mind. Like the ratio is not as monstrous as you think. Yeah, I think the ratio I've tried to use for pizza is, two and a half times your number.\n\n00:23:32:14 - 00:23:51:06\nKaylen Adams\nSo, like, think you're big number of all the people including tech and worship and check in and staff and everyone. And then you multiply it by two and a half. That'll give you the total number of slices that you need. And then you can divide that by eight, because that's how many slices of pizza are in, your pizza box.\n\n00:23:51:06 - 00:24:06:02\nNick Clason | Hybrid Ministry\nAnd then that'll give you a number with a decimal. And you can either round up around whatever you, you know, feel. And what's really nice is like, you know, you do the random picker thing, like, with their name. And for those who don't know, you picked the names and then they just get a random prize for doing nothing.\n\n00:24:06:03 - 00:24:22:03\nKaylen Adams\nYeah, that great. Pick that food leftovers too, because you don't want to bank on having extra if you're just kind of guessing because kids might be really hungry and you don't have it, and then you just lost a prize for a game. Yeah. So you want that to be like a random moment that if they don't get it, they have no idea.\n\n00:24:22:05 - 00:24:48:02\nNick Clason | Hybrid Ministry\nYeah, yeah, yeah. That's good. All right. Let's see what else. What else do you what else do you think about for an event that I'm not thinking even to, like, ask you? Listen, you have to know if your church has any sort of, like, admin team, administrative volunteers that help put these things together with your operations at all, like your facilities and your finance people or whatever it might be.\n\n00:24:48:04 - 00:25:09:00\nKaylen Adams\nYou need to meet with them, like way ahead of time. So I see way ahead of time. Yeah. So I start meeting with people. We've been cutting it kind of close and cutting it close to meeting two months in advance. Okay. So you need to some of us that might be like, oh, that's when I start thinking about it.\n\n00:25:09:02 - 00:25:34:17\nNick Clason | Hybrid Ministry\nYeah. No. Especially if it's like a really big event. Which high school weekend is a really big event for us? We need to start planning that month in advance. And depending on, like, the capacity of your team, that could fluctuate a little bit. Like if it's just you and one other person, I would say probably start looking at that at like six months and having if you have a couple other people who can share that, you could maybe do a little bit less.\n\n00:25:34:19 - 00:25:59:21\nKaylen Adams\nBut you definitely need to start meeting with administrative people on your church staff that are handling this, because their personalities are a lot different than yours. As a ministry person, you're used to pivoting and being creative and all the things and pulling it off at the last minute. Yeah, they are not. They love systems and processes and if you break their system, it's going to be really, really hard to get them to like be on the same wavelength with you.\n\n00:26:00:01 - 00:26:22:11\nNick Clason | Hybrid Ministry\nGood. Yeah, yeah. And like in our particular, you know, setting, we have like our facilities people like they set everything up for us, which is fantastic. But to your point, like, only if we're on top of it, if we slide in in the ninth hour and we're like, this is what we want, they're like, yo, we're already on to like, stuff for like later, next weekend.\n\n00:26:22:11 - 00:26:43:23\nNick Clason | Hybrid Ministry\nLike we've already, you know, planned our day. So, you know, to her point like, and whether you know so like, here's the thing I do know if like you're listening, you're like, okay, I don't work at a church anywhere near that. Has any of that. Like, I am the operations, I am the admin. And what I would say is, lean into your volunteers if you're like that sounds fantastic.\n\n00:26:43:23 - 00:27:15:12\nNick Clason | Hybrid Ministry\nI would love that. But I don't have anyone that works for me with me on my team. Anything like that like that doesn't mean you can't do it, and it doesn't mean you still can't delegate and dish out. You just may have to do that more of like a volunteer capacity. So find a mother. Or like someone who, like, works in like an administrative like role that has a little bit of, bandwidth and margin and like, ask them, you know, like, I'm sure if I'm saying that many of you right now, as you're listening, you're like, oh, yeah, I could probably ask so and so, like that person's come into your mind like, let\n\n00:27:15:12 - 00:27:33:00\nNick Clason | Hybrid Ministry\nthat person be your Kaylen for your event. And like, yes, we had the luxury of like Kaylen being on our team payroll, but like, you know, it doesn't it doesn't, they don't have to be right. And like. Yeah, setting up you can. I mean, we employ teenagers, like, students to, like, come early and do stuff like that.\n\n00:27:33:00 - 00:28:00:12\nNick Clason | Hybrid Ministry\nAnd, you know, we call them what we call them. Simps. Yet SMPs student is tone texting is for like, student oh my gosh. Okay. Do not disturb do that anyway. Ministry student minutes protege. Protege. Yeah yeah yeah. Protege. Yeah. And so anyway, we employ them, they, get free camp, and stuff like that, but they come early in, like, sets, set things up.\n\n00:28:00:12 - 00:28:25:02\nNick Clason | Hybrid Ministry\nSo, like, they can be like facilities team. So again, as we're saying it like, don't don't be like I had never be there like you for sure can like employ volunteers and people that'll do it for free. And they like to to Kaylen's point. Yeah they do. That might not be your gifting. And you're like, no one would ever want to run administrative or set chairs up like some people genuinely do.\n\n00:28:25:02 - 00:28:47:19\nNick Clason | Hybrid Ministry\nAnd so don't rob other people of being able to serve your youth ministry, God's kingdom, whatever. By not asking them. What else Kaylen. Anything else or do we hit it all. I just would in mind people's personalities. You're going to have people who, when they're planning events, they just run just like that's just their personality and that's how they work best.\n\n00:28:47:19 - 00:29:06:12\nNick Clason | Hybrid Ministry\nAnd so they're going to ask a lot of questions and they're going to want to meet with you last minute and their vibe might kind of like make you kind of thrown off because you're like, I thought we had all this plan. Why do you need to meet and double check? They've probably done a great job. They just want to make sure that they've done everything you need to help you.\n\n00:29:06:14 - 00:29:25:20\nNick Clason | Hybrid Ministry\nAnd so if you have someone in your life who's like that, just remember, like, just have your questions kind of written out of what you know, that they text and have those input ready for them. And that's going to help those meetings a lot quicker. I had a at one churches I worked at, I had a volunteer like that.\n\n00:29:25:20 - 00:29:47:23\nNick Clason | Hybrid Ministry\nHer name was Sarah. And the way that I would think logistically when I was planning things because, like, I was a one man band, we had a church secretary 20 hours a week that served the entire church. Right. So, like, I could get some stuff, you know, to for her to do for the youth ministry, but not like she wasn't like, there to, like at my beck and call for everything.\n\n00:29:48:00 - 00:30:12:16\nNick Clason | Hybrid Ministry\nAnd so as I was like dishing things off to volunteers and whatnot, like my, my filter in my head was always like, what would Sarah want to know? Right? It's I think that's a good like a good way to think about it is like, think about the volunteer who has the most questions for you. And then ask the question like, would the amount of information that I'm sending up, would it satisfy that person?\n\n00:30:12:16 - 00:30:37:12\nNick Clason | Hybrid Ministry\nAnd if yes, then you're on the right track. If not, then you probably need more detail. So yeah. Yeah, I love that. Cool. Kaylen, is that it? Do we hit it? Yeah. There's our all events for future and for always going to be planned, do you think? I think I think so well, yeah probably. All right. Well hey, this was how I plan events with Kaylen.\n\n00:30:37:14 - 00:30:57:18\nNick Clason | Hybrid Ministry\nNot Morty's Kaylen Adams. And, she's awesome. So, Kaylen, I mean, like, can people, like, follow you, like, on social media or anything if they want to? Yeah. Yeah. Where, where where can they find you? It's funny. I have to, like, go double check. Well, I can't fake my name. Oh, wait. What is it? Now that I just had to change my social media handles?\n\n00:30:57:18 - 00:31:22:13\nKaylen Adams\nBecause I just got mail? I know well, and Instagram is actually really hard to change your last name on, so it hasn't been changed yet. My handle, but my name on there stage so you can find me at K Maltese Underscore on Instagram. It's cmake lta s underscore on Instagram Facebook Palin Adams look me up. I think that's all in I'm on because I'm old and TikTok that's okay.\n\n00:31:22:17 - 00:31:32:21\nNick Clason | Hybrid Ministry\nIt's banned anyway. So actually it's back. I don't know if you heard but oh all right people. Well I'm signing off for Kayla and this is Nick. Talk to you next time. Stay hybrid guys.","content_html":"\u003cp\u003eThis episode of the \u003cem\u003eHybrid Ministry Show\u003c/em\u003e kicks off the \u0026quot;How I...\u0026quot; playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you\u0026#39;re a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events.\u003c/p\u003e\n\n\u003cp\u003e🦸BECOME A HYBRID HERO\u003cbr\u003e\npatreon.com/hybridministry\u003c/p\u003e\n\n\u003cp\u003e✅ CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOW NOTES\u003c/strong\u003e\u003cbr\u003e\nShownotes \u0026amp; Transcripts\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/141\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/141\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eCONNECT WITH KAYLEN ON SOCIAL\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/kaylen.maltais\" rel=\"nofollow\"\u003ehttps://www.facebook.com/kaylen.maltais\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/kmaltais_/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/kmaltais_/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 How I Plan Events like a Pro!\u003cbr\u003e\n01:10 Kaylen, who are you?\u003cbr\u003e\n05:06 What Lanes did you own?\u003cbr\u003e\n07:03 How can you help someone think?\u003cbr\u003e\n08:07 How did you communicate?\u003cbr\u003e\n11:54 How did you determine call times?\u003cbr\u003e\n16:30 How do you recruit for an event?\u003cbr\u003e\n20:05 How many jobs do you give a leader?\u003cbr\u003e\n21:24 How do you calculate for food?\u003cbr\u003e\n24:21 What Else?\u003cbr\u003e\n26:28 What if my church doesn\u0026#39;t do all that? \u003cbr\u003e\n28:34 Keep People\u0026#39;s Personalities in Mind\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:25:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFor what is up everybody? Today I am going to introduce you and have you in for a treat, because I am going to be interviewing one of my friends and coworkers, Kaylen Adams, who\u0026#39;s fantastic at event planning. This is going to be the start of a new little playlist series on my podcast, and here on YouTube, where I am going to introduce you to some of the people that I know who do things the best in youth ministry and particular lanes.\u003c/p\u003e\n\n\u003cp\u003e00:00:25:00 - 00:00:46:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd Kaylen is the queen of event coordination and event management. Not only is she like, really fun and have a really good mind, but she is fantastic at getting volunteers, recruiting them. And when a volunteer comes in just feeling like they know exactly what to do. And you will. If you implement these things, you will look like a rock star.\u003c/p\u003e\n\n\u003cp\u003e00:00:46:09 - 00:01:04:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you\u0026#39;re a typical youth worker who\u0026#39;s not very organized, this episode is for you because it will help you and if you think that all hope is lost on you, then this is a great, podcast to send to a volunteer or a high level admin who might step in and help you with some of the logistical things, but you are in for a treat regardless.\u003c/p\u003e\n\n\u003cp\u003e00:01:04:10 - 00:01:31:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWith my interview today with my friend and coworker Kaylen Adams. What\u0026#39;s up everyone? Here we are. I am with Kaylen Adams. Which yes, you don\u0026#39;t even find that on your name on here because that\u0026#39;s how that\u0026#39;s how new this is. So it is formerly known as Maltais, not hyphenated. Straight up Adams. Which means you just got married and,\u003c/p\u003e\n\n\u003cp\u003e00:01:31:08 - 00:01:52:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you might not know Kaylen, but I know Kaylen. I worked with Kaylen. Worked in the past tense. We are still on staff together, but she has switched departments, so now she\u0026#39;s in the kids department. And the reason I ask Kaylen on here is, what was it last weekend? Two weekends ago, we had our high school weekend.\u003c/p\u003e\n\n\u003cp\u003e00:01:52:02 - 00:02:14:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you still worked with me then, and, oh, my gosh, Kaylen crushed it. Like, you guys don\u0026#39;t have any idea. And as she was, like, literally crushing every, like, logistical and administrative detail of the weekend, in the back of my mind, I was like, we got to get Kaylen on so I can ask her, how do you plan for these big events?\u003c/p\u003e\n\n\u003cp\u003e00:02:14:01 - 00:02:38:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo why don\u0026#39;t you give us just kind of a quick overview? Kaylen, first of all, like a 20 or 30 second like synopsis of who you are, how we ended up working together. But then, like, what did you oversee, at these events? Like what particular? Like lanes and areas and avenues. And then I just think what you did is such a helpful tool to many of the youth passers that I\u0026#39;ve ever seen or worked with. And so I just think this would be helpful to get out, you know, to people. Yeah. Yeah. \u003c/p\u003e\n\n\u003cp\u003e00:02:38:10 - 00:03:02:13\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nSo we\u0026#39;ve started working together because I, I went to college at the University of Wyoming and I got a degree in human resources management and entrepreneurship with minors in hospitality anthropology. There you go. So so that was. Yeah. Yeah. And so I did that.\u003c/p\u003e\n\n\u003cp\u003e00:03:02:13 - 00:03:29:13\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nFell in love with ministry there. And then around like my senior year, I learned the opportunity to do a residency in Texas, which I hate sweating. So my family was like, I was like, I think because I love Jesus, I don\u0026#39;t know. So I applied and I ended up getting hired in January. And so after I graduated, I moved to Texas, and I did a residency at Cross Creek Church and guest services.\u003c/p\u003e\n\n\u003cp\u003e00:03:29:15 - 00:03:50:22\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nBut I love that, like ministerial aspect. And I still was kind of doing some of more of that support ministry with it. So needed and very, very special. Big shout out to everybody in support ministries. And so that\u0026#39;s when I transitioned into students and I kind of brought a lot of my guest services and undergrad knowledge, which infuse that into what I was doing.\u003c/p\u003e\n\n\u003cp\u003e00:03:50:22 - 00:04:08:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd students. Yeah. So then like for the first little bit, I remember you\u0026#39;re like, I don\u0026#39;t really know exactly what you guys want me to do. And we were like, just keep doing like, I mean, like, you guys don\u0026#39;t understand. Like, Kaylen was just she just knew what to do. Like, even if she didn\u0026#39;t know what to do, she pretend like she knew what to do.\u003c/p\u003e\n\n\u003cp\u003e00:04:08:00 - 00:04:30:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it seemed like she\u0026#39;s known what she she\u0026#39;s doing. But it was this last high school weekend where, like, you were pulling out, like, spreadsheets and folders and instructions and, even, like, I remember distinctly I was talking with you about our t shirt order number, and, like, our student registration was, like, lower than anticipated. And you were like, no, we\u0026#39;re going to need this many t shirts.\u003c/p\u003e\n\n\u003cp\u003e00:04:30:06 - 00:04:50:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I was like, why? And you\u0026#39;re like, because of all of our volunteers. And I was like, do you really like, do you really think that? And your confidence, you\u0026#39;re like, absolutely. And you were right, by the way. So what like lanes did you let\u0026#39;s talk about specifically our high school weekend, which for those of you who don\u0026#39;t know the context, it\u0026#39;s like a D now without the spending the night element.\u003c/p\u003e\n\n\u003cp\u003e00:04:50:22 - 00:05:10:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo it\u0026#39;s like two days on campus. Yeah. Like Friday night, Saturday until like 3:00. And so it\u0026#39;s probably like our second biggest event next to, like, a thing like summer camp, right? So yeah, in that event, what particularly did you own, like, what were those areas? And I just want to ask you kind of pepper you questions.\u003c/p\u003e\n\n\u003cp\u003e00:05:10:02 - 00:05:33:02\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah. In that in those arenas. Well so this was we originally had one winter we to middle school and high school. Was it split into middle school night high school. Well for middle school night Darren, the student pastor at Rush Creek pitched and I met my boss, so he. Yeah. So he did a lot of the the directional things for that division.\u003c/p\u003e\n\n\u003cp\u003e00:05:33:02 - 00:05:56:21\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nAnd then programing. And I took everything else and like, did the logistics of the event planned it all. So by the time high school weekend came around, because I wasn\u0026#39;t middle school night, so I didn\u0026#39;t play a part at all, which is relevant because when we played high school night, we did a lot of the same stuff. We just like copy and paste a lot of the stuff that worked and made it a little more, for high school and that middle school.\u003c/p\u003e\n\n\u003cp\u003e00:05:56:23 - 00:06:20:20\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nOh yeah. And then we had known, like, what worked and what didn\u0026#39;t. So we\u0026#39;re check in by the time we got to high school again. Yeah, that\u0026#39;s good. But yeah, by the time we got there, Nick you did programing. So like everything that you were sitting in a session and watching and experiencing. Nick was all in of planning and talking to the people, like worship people and yeah, yeah, I did everything outside of that.\u003c/p\u003e\n\n\u003cp\u003e00:06:20:22 - 00:06:44:20\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nSo and how we move through the timelines, you know, when were kids eating, where were they going to be, what activities were they going to be doing. And then we had food making sure we had enough food, making sure. Yeah, we had t shirts. And there they were out and that, you know, we gave away a little like pin to all of our students, like, you made sure that that was where it needed to get and left, you know, passing out our note sheets and pens.\u003c/p\u003e\n\n\u003cp\u003e00:06:44:20 - 00:07:08:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, I mean, you just you thought of like, every detail. So, like, I know your background helps you with that, but like, imagine you\u0026#39;re talking to someone who\u0026#39;s not as organized as you like. So you come by that naturally, which is what was just like a marvel to behold. But like what? What would you tell someone? Or how would you encourage someone to think if they\u0026#39;re like planning something like that?\u003c/p\u003e\n\n\u003cp\u003e00:07:08:09 - 00:07:29:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike what? What\u0026#39;s the way that you help us get inside your brain for some of the logistics? \u003c/p\u003e\n\n\u003cp\u003eKaylen Adams\u003cbr\u003e\nWell, when you\u0026#39;re planning an event, yes, for a job, for ministry, ever. You write down all of your ideas like, no one is like, I\u0026#39;m just taking this all right here. I will accept it later. It\u0026#39;s going to be there like you always write it down.\u003c/p\u003e\n\n\u003cp\u003e00:07:29:11 - 00:07:54:20\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYou make it through for you. And I just thought, you know, would probably be really helpful for a volunteers to see that map. Like, I don\u0026#39;t know why I would keep it from them. They should know, like how we got from point A to point B, because by the time we\u0026#39;re at point B and we\u0026#39;re doing the thing, they deeply understand what they\u0026#39;re doing and not only do what I\u0026#39;m telling them to do, they can actually take initiative and do the things that I missed.\u003c/p\u003e\n\n\u003cp\u003e00:07:54:22 - 00:08:13:05\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah. And so that\u0026#39;s a huge part of it is just like, if I were a volunteer, what would I want to know? So I could do my job? Well, I feel good about it. Yeah. So then how how did you go about communicating? Like, did you have a meeting? Did you send them a text? Did you send them an email?\u003c/p\u003e\n\n\u003cp\u003e00:08:13:05 - 00:08:31:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike what? Because that\u0026#39;s probably, I would imagine, a lot of stuff. And I think again, most youth pastors are like, I don\u0026#39;t either have the time or be want to overwhelm my volunteers, or maybe see just another reason I didn\u0026#39;t actually write it down. It is all in my head. So, I mean, I would say probably for all of us.\u003c/p\u003e\n\n\u003cp\u003e00:08:31:06 - 00:08:55:12\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nStep one is get it out of your head onto paper somehow. And then two, how did you communicate it? Yeah. So I communicated a couple different ways. So the only time that I was texting volunteers instructions or anything was a, when I was recruiting them. Okay. I never sent them like, all the information they needed individually because I needed them all to be kind of in one part.\u003c/p\u003e\n\n\u003cp\u003e00:08:55:12 - 00:09:16:24\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nSo I knew who was getting one information and it always the same. Yeah. If I ever was giving instructions, it was in a group chat or a group of people that had a specialized role. Those came last minute. They weren\u0026#39;t actually accounted for. Next time we did an event, I probably would account for them in advance. So I\u0026#39;m not texting information because for the smaller like you\u0026#39;re saying, the.\u003c/p\u003e\n\n\u003cp\u003e00:09:17:01 - 00:09:51:02\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah, the smaller, more specialized groups groupings of people. Yeah. Okay. Yeah. I like to create an escape room. We had game masters and we didn\u0026#39;t know about that until like pretty close to the event. I probably would have included them into all the mass event communication before that time. Got it as okay. Got it. Yeah. Okay. So and then and then putting together all this information, I\u0026#39;m kind of stockpiling it in a folder called Volunteer Prep, and I\u0026#39;m organizing it by like, this document, they need to know this document.\u003c/p\u003e\n\n\u003cp\u003e00:09:51:02 - 00:10:11:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey need to know if they don\u0026#39;t really need to know that, I\u0026#39;ll pull it back. What are those documents? Can you give us just a few examples, like pull back the curtain a little bit? \u003c/p\u003e\n\n\u003cp\u003eKaylen Adams\u003cbr\u003e\nYeah, yeah. So I\u0026#39;ll make a volunteer schedule that\u0026#39;s like five position. And then I sang people to that position per day. So it\u0026#39;s not by time blocks, it\u0026#39;s by day and what they\u0026#39;re doing okay.\u003c/p\u003e\n\n\u003cp\u003e00:10:11:16 - 00:10:28:21\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nAnd then I have a document a volunteer job description. They need to know what they\u0026#39;re doing, why they\u0026#39;re doing how they do it. Yeah. And then I do a document. If we\u0026#39;re doing anything outside or in a weird space, I\u0026#39;ll do an aerial map and I\u0026#39;ll make, like, different stations and positions of where they\u0026#39;re going to be.\u003c/p\u003e\n\n\u003cp\u003e00:10:28:23 - 00:10:51:09\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nI\u0026#39;ll give them a service order so they can see just how we do, how the whole day is going to go through. They even see like how different session parts are going to work, like what sounds work. It\u0026#39;s going to do all the stuff because they help with transitions, like really help because it\u0026#39;s easier to be like, hey, after they do a million little miracles, I need you to come out here rather than at 737.\u003c/p\u003e\n\n\u003cp\u003e00:10:51:09 - 00:11:11:20\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nI need you to. Yeah. The more like more like, big landmarks on a map. Yeah. Once you get this song, then this is your cue to come out and help set up for lunch, like, stuff like that. Yeah, yeah. That\u0026#39;s why the service order is so important. And for them to see what\u0026#39;s in Planning Center is for that.\u003c/p\u003e\n\n\u003cp\u003e00:11:11:20 - 00:11:34:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe updated everything for the whole event kind of revolves around that. And you\u0026#39;re doing the same for your volunteers. And so because then I would imagine, correct me if I\u0026#39;m wrong, you\u0026#39;re able to be like, hey, if you\u0026#39;re in charge of lunch, like, these are your three areas or meals, I guess, like these are your three. So like Friday night dinner, Saturday morning breakfast and, you know, Saturday lunch.\u003c/p\u003e\n\n\u003cp\u003e00:11:34:07 - 00:11:56:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike at this time you need to be here for this. Because if we say lunch is at 12, let\u0026#39;s say I\u0026#39;m imagining you\u0026#39;re having your volunteer get there at 11:15 or 11:30 or something like that. So how do you real quick answer this question for me. How do you determine, what time to to call for them? Like, yeah.\u003c/p\u003e\n\n\u003cp\u003e00:11:56:10 - 00:12:18:11\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nSo when it comes to like food stuff because you\u0026#39;re dealing with catering and vendors usually like I wouldn\u0026#39;t have that start. So we had lunch at like, what was it this year? 12 I think it started and I don\u0026#39;t remember the exact time. I just know we had it and it was ready. And that\u0026#39;s why you\u0026#39;re here. We had food dropped off at like 1115.\u003c/p\u003e\n\n\u003cp\u003e00:12:18:16 - 00:12:41:10\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nOkay. So plenty of time. And most of that was not because I was worried about my volunteers because they knew what to do. And we\u0026#39;re not in like the biggest space ever is to account for vendors being late or not knowing where to park and, stuff. Yeah. When it comes to other transitions, they\u0026#39;re a lot tighter windows and they\u0026#39;re a lot quicker usually it was like the song before something started.\u003c/p\u003e\n\n\u003cp\u003e00:12:41:10 - 00:13:04:10\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nI would send them to go do something, but again, that\u0026#39;s also because their space isn\u0026#39;t really big and any materials they needed or resources. I set out in a central location, a table in the main space. We all were operating out of the auditorium, and I labeled everything with all the different times that it\u0026#39;s going to be needed, and even put under, like during this song, you should take that, this place.\u003c/p\u003e\n\n\u003cp\u003e00:13:04:10 - 00:13:25:17\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nSo my volunteers knew to flock to that table when transition times are happening. Yeah, that was so good. So then are you. So you\u0026#39;re just labeling those like yeah, color you label like for anything. Yeah. Yes. Yeah. Yeah. You label like crazy. If you think like oh that\u0026#39;d be really obvious for someone to know it\u0026#39;s now you should label.\u003c/p\u003e\n\n\u003cp\u003e00:13:25:23 - 00:13:45:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. That\u0026#39;s good. Yeah. Because again, your brain versus reality. Right. Like it makes sense in your brain, our brain as we\u0026#39;re planning the events. But it might not make sense to volunteer. Yeah, because they\u0026#39;re just dropping in. Right. You know. Yeah. After work. Right. They\u0026#39;ve been at work all day and their mind is in a million other places.\u003c/p\u003e\n\n\u003cp\u003e00:13:45:10 - 00:14:06:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so like, they\u0026#39;re, you know, giving up their time and they\u0026#39;re willing and they\u0026#39;re helpful and all those things. But like I like that. I like what you\u0026#39;re saying, like, almost, almost dummy proof it. Right? Not that they\u0026#39;re dumb, but, like, make it so simple. Okay. Yeah. Do it. Yeah. Well, my volunteers, they do best when they\u0026#39;re confident.\u003c/p\u003e\n\n\u003cp\u003e00:14:06:24 - 00:14:24:06\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nWhen they\u0026#39;re confident, they are empowered to take initiative, make decisions, do something really well when they\u0026#39;re not confident in whether or not they\u0026#39;re in the right place, holding the right thing, putting it where it should be. Then you have a lot of lag and you have a lot of like question. And that\u0026#39;s when things start to like frame fall apart.\u003c/p\u003e\n\n\u003cp\u003e00:14:24:09 - 00:14:59:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. So your job as an event coordinator is just to how can I give my volunteers the most confidence they need in this decision. That\u0026#39;s good. Okay. So then anything else on what you tell volunteers? I want to maybe go a different direction if you feel like you\u0026#39;ve kind of got everything in that lack thing is leading up to the event, you want to send out the longest email of your life, and then is where all of the equipment I talked about keeping in that volunteer folder and you go through, you give an overview and you kind of describe how the event\u0026#39;s going, and they need to read those attachments.\u003c/p\u003e\n\n\u003cp\u003e00:14:59:24 - 00:15:26:05\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nI sent it all beforehand because that\u0026#39;s our big meeting, and they can refer back to you and have in writing. And then by the time we are at the event, like 30 minutes an hour before the start, that meeting is a refresher or a question. That\u0026#39;s not the entire meeting. Yeah, yeah. And then the other thing you did, which I thought was brilliant, was you, taped all those attachments to a wall of one of our leader workrooms.\u003c/p\u003e\n\n\u003cp\u003e00:15:26:07 - 00:15:47:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo, yeah, if they didn\u0026#39;t want to, you know, fight with their email to find it again, they could just go reference quickly off a printed copy. So again, you don\u0026#39;t like you think about your dummy proofing it like, yes, you communicated it in the email. And this is one of the concepts I talk about in communication a lot is like, we live in like a Netflix culture, so people live it with like an on demand mindset.\u003c/p\u003e\n\n\u003cp\u003e00:15:47:10 - 00:16:05:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you sent it on like a Thursday at 3:30 p.m., but like, they were in the middle of like a business meeting. And so it wasn\u0026#39;t in their mind then, but it will be in their mind when they show up on Friday at six. But like they\u0026#39;ve gotten 27 more emails since then and so. Oh yeah, where is that?\u003c/p\u003e\n\n\u003cp\u003e00:16:05:03 - 00:16:24:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I think it\u0026#39;s brilliant to put it somewhere just quick and accessible and maybe even another hack that we didn\u0026#39;t even do or think about, but like maybe even having like a static like landing page or like QR code that they could like scan and pull open, like in a, just a tab in their safari. And then that gives them access to everything, you know, that they need.\u003c/p\u003e\n\n\u003cp\u003e00:16:24:23 - 00:16:58:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut yeah, I think that was that was so smart. So then how do you go about, like, help us get in your brain because, you know, you had a couple volunteers there that I was like, oh, like, I wouldn\u0026#39;t have thought that they would be here. Not because they did, like a bad job or they\u0026#39;re just they weren\u0026#39;t like as maybe like involved or like, maybe they\u0026#39;re only serving like once a month or once every other, week, like in our student ministry and like, you had the, like, in charge of, like, food or like certain like, you know, snack type areas, like, how did you go through and think, who am\u003c/p\u003e\n\n\u003cp\u003e00:16:58:15 - 00:17:16:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI going to recruit? Because I thought that was one of the other really special things was like, you asked a very particular or like, dedicated ask for like just very, again, very specific volunteers. You didn\u0026#39;t I didn\u0026#39;t feel like you did like an all call, though. You maybe you did to kind of pick up anyone who might be interested.\u003c/p\u003e\n\n\u003cp\u003e00:17:16:22 - 00:17:39:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut then I think you went particularly after, like certain names or certain individuals. How did you how did you like, think about them to, to ask them and like what goes into you? You know, determining this person would be good for that. Does that make sense? Yeah. Yeah. Well, you definitely do an all call because, well, we are desperate for people to help.\u003c/p\u003e\n\n\u003cp\u003e00:17:39:13 - 00:18:06:02\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nWe\u0026#39;re not gonna act like or not, but, honestly, I just kind of go with a philosophy of I\u0026#39;ll never say no for somebody like, you know, I think sometimes we do that even if we say that we\u0026#39;re not like, well, they only serve on Sundays and they\u0026#39;re very particular about their job. And I\u0026#39;m like, yes. But they also probably like high school is I don\u0026#39;t know, maybe the chances are, and so I just kind of like we always have conversations for like, oh, that person would be like, so good at this.\u003c/p\u003e\n\n\u003cp\u003e00:18:06:02 - 00:18:27:03\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nOr if only they do it. And I usually take that person and then ask, yeah, like I make a list of all. Yeah. As I am planning events and I just keep people\u0026#39;s personalities in mind like I, we see them work all Sunday and we see them work Wednesday. And you kind of see like what things kind of light them up and what things they\u0026#39;re like, oh can I do anything else but that.\u003c/p\u003e\n\n\u003cp\u003e00:18:27:07 - 00:18:42:18\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah. And so I just kind of catalog that and that way. And I do kind of mentally. But it wouldn\u0026#39;t hurt to like make a list of people like I love reaching out to this person for this. This is this. And I\u0026#39;ve noticed that they\u0026#39;ve done events. We have volunteers that really get fired up for events like that.\u003c/p\u003e\n\n\u003cp\u003e00:18:42:18 - 00:19:02:24\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nJust being a part of a big beast of a programing thing, like kind of lights them up and exciting. And so I have people that I regularly reach out with, like Kyra Allen Love. She\u0026#39;s one of our checking people. I remember when I came in, she was on like some sort of kind of understanding that she was only going to volunteer a couple times because she had some things going on.\u003c/p\u003e\n\n\u003cp\u003e00:19:02:24 - 00:19:26:20\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nAnd I just remember, like, she was so stoked to do this back to school bash experience. That was like a Wednesday night special because, like, I definitely would love to do events and she\u0026#39;s been my event checking person every single time I day. Yeah, yeah that\u0026#39;s good. Yeah. She loves it. So you have like a you\u0026#39;re very in tune to to them like just ongoing right.\u003c/p\u003e\n\n\u003cp\u003e00:19:26:20 - 00:19:44:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike you\u0026#39;re keeping an eye as you\u0026#39;re doing your job. And so that makes it easier obviously. Then when you go to to think and yeah I like that it is not creepy but it is. No. Yeah. But I think that\u0026#39;s part of the that again I when I saw some of those people that was like interesting but also awesome and like that was all kudos to you right.\u003c/p\u003e\n\n\u003cp\u003e00:19:44:20 - 00:20:01:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I\u0026#39;ll kudos you because like I wouldn\u0026#39;t have thought to ask that person. Like I would have thrown a link in our leader group chat. Hey, you know, want to volunteer? They did it. And now I\u0026#39;m desperate, you know? And, so yeah, I was we were more than fully staffed, you know, for. Yeah. And so that was the other thing.\u003c/p\u003e\n\n\u003cp\u003e00:20:01:11 - 00:20:20:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike how, like how many jobs do you try to give a leader? Like how many are you trying to, like, let people do double duty? Or like, hey, you\u0026#39;re in charge of like, food and like, that\u0026#39;s your job the whole weekend. Like, how do you make those decisions? \u003c/p\u003e\n\n\u003cp\u003eKaylen Adams\u003cbr\u003e\nYeah, some of our jobs, like, they feel very crucial and important because they are.\u003c/p\u003e\n\n\u003cp\u003e00:20:20:13 - 00:20:40:05\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nBut they\u0026#39;re not crucial. Important in that they happen the entire time of the program. Like right there. Yeah. There are a window a very important window. But then and. Yeah, and you have to remember, when you\u0026#39;re dealing with these volunteers, they\u0026#39;re adults with full time jobs are like at the leaders, if they\u0026#39;re they\u0026#39;re at your event, they are high capacity.\u003c/p\u003e\n\n\u003cp\u003e00:20:40:07 - 00:21:01:24\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nThey don\u0026#39;t do well, bored or sitting and doing nothing. They want to do something. And if they\u0026#39;re doing something that morale is high and they\u0026#39;ll probably do another event because they\u0026#39;re like, that was awesome though. So yeah, it\u0026#39;s good. Yeah. So I assign generally like 2 or 3 roles throughout the service order to people. So they\u0026#39;re like constantly transitioning and moving to do so.\u003c/p\u003e\n\n\u003cp\u003e00:21:02:01 - 00:21:22:02\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah. And that comes back to your like schedule your map. And you\u0026#39;re like you\u0026#39;re thinking that ahead. Like okay. Do they after this window closes they can go to this, but then they maybe can\u0026#39;t do this next thing because they\u0026#39;re going to be busy doing that. Like, again, that\u0026#39;s the next level stuff, Kaylen, that you\u0026#39;re like, you\u0026#39;re very good at.\u003c/p\u003e\n\n\u003cp\u003e00:21:22:02 - 00:21:44:02\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nSo, okay, so then, let\u0026#39;s talk a little bit about like, food. Okay. How do you determine, how much to order? Like, is it just as simple as, like, as many as there are registered. How do you account for, like, walk ins at an event like this where we do leave registration open all the way up until you know, it starts.\u003c/p\u003e\n\n\u003cp\u003e00:21:44:02 - 00:22:05:20\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nAnd so theoretically, a kid could walk in and do you have enough food for them, like how do you how do you kind of try and manage that or think about that? Yeah. It all it does depend on how, big of an invite event. This is like I think high school weekend was an invite like, but we didn\u0026#39;t like push super hard and say like my friends going for it.\u003c/p\u003e\n\n\u003cp\u003e00:22:05:22 - 00:22:25:12\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah, yeah. So always keep that in mind. Yes. You keep the registration number, but you also want to account for all of the adults in the building. Don\u0026#39;t forget yourself or your staff then volunteers. And if you\u0026#39;re providing food for tech and worship or if they\u0026#39;re doing their own thing so that all is in that number. Yeah.\u003c/p\u003e\n\n\u003cp\u003e00:22:25:14 - 00:22:49:00\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nBut registration, I just kind of. I don\u0026#39;t want to have too big of a margin because then we\u0026#39;re spending a lot of money on food. But things that I can give out is like door prizes, like pizza. I\u0026#39;m a little more willing to have extra of because we could have done or do to make their night, but like, same with, you know, because no one wants like a cold, soggy sandwich by the end of like 12 of them.\u003c/p\u003e\n\n\u003cp\u003e00:22:49:06 - 00:23:10:08\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah. So I would be a little bit more tight on food like that. And also keep in mind that everyone\u0026#39;s like, kids are so hungry they\u0026#39;re going to eat three slices of pizza. You keep in mind the girls, because girls don\u0026#39;t eat as much food as boys. And, like, I definitely like they\u0026#39;re just there\u0026#39;s camping retreat food.\u003c/p\u003e\n\n\u003cp\u003e00:23:10:08 - 00:23:32:14\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nThat is great because you\u0026#39;re hungry, but it\u0026#39;s not a lot of kids. First choice. Really like one of it. Yeah, they\u0026#39;ll like maybe one and a half will split with a friend. Yeah. So just keep that in mind. Like the ratio is not as monstrous as you think. Yeah, I think the ratio I\u0026#39;ve tried to use for pizza is, two and a half times your number.\u003c/p\u003e\n\n\u003cp\u003e00:23:32:14 - 00:23:51:06\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nSo, like, think you\u0026#39;re big number of all the people including tech and worship and check in and staff and everyone. And then you multiply it by two and a half. That\u0026#39;ll give you the total number of slices that you need. And then you can divide that by eight, because that\u0026#39;s how many slices of pizza are in, your pizza box.\u003c/p\u003e\n\n\u003cp\u003e00:23:51:06 - 00:24:06:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then that\u0026#39;ll give you a number with a decimal. And you can either round up around whatever you, you know, feel. And what\u0026#39;s really nice is like, you know, you do the random picker thing, like, with their name. And for those who don\u0026#39;t know, you picked the names and then they just get a random prize for doing nothing.\u003c/p\u003e\n\n\u003cp\u003e00:24:06:03 - 00:24:22:03\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYeah, that great. Pick that food leftovers too, because you don\u0026#39;t want to bank on having extra if you\u0026#39;re just kind of guessing because kids might be really hungry and you don\u0026#39;t have it, and then you just lost a prize for a game. Yeah. So you want that to be like a random moment that if they don\u0026#39;t get it, they have no idea.\u003c/p\u003e\n\n\u003cp\u003e00:24:22:05 - 00:24:48:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah, yeah, yeah. That\u0026#39;s good. All right. Let\u0026#39;s see what else. What else do you what else do you think about for an event that I\u0026#39;m not thinking even to, like, ask you? Listen, you have to know if your church has any sort of, like, admin team, administrative volunteers that help put these things together with your operations at all, like your facilities and your finance people or whatever it might be.\u003c/p\u003e\n\n\u003cp\u003e00:24:48:04 - 00:25:09:00\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nYou need to meet with them, like way ahead of time. So I see way ahead of time. Yeah. So I start meeting with people. We\u0026#39;ve been cutting it kind of close and cutting it close to meeting two months in advance. Okay. So you need to some of us that might be like, oh, that\u0026#39;s when I start thinking about it.\u003c/p\u003e\n\n\u003cp\u003e00:25:09:02 - 00:25:34:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. No. Especially if it\u0026#39;s like a really big event. Which high school weekend is a really big event for us? We need to start planning that month in advance. And depending on, like, the capacity of your team, that could fluctuate a little bit. Like if it\u0026#39;s just you and one other person, I would say probably start looking at that at like six months and having if you have a couple other people who can share that, you could maybe do a little bit less.\u003c/p\u003e\n\n\u003cp\u003e00:25:34:19 - 00:25:59:21\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nBut you definitely need to start meeting with administrative people on your church staff that are handling this, because their personalities are a lot different than yours. As a ministry person, you\u0026#39;re used to pivoting and being creative and all the things and pulling it off at the last minute. Yeah, they are not. They love systems and processes and if you break their system, it\u0026#39;s going to be really, really hard to get them to like be on the same wavelength with you.\u003c/p\u003e\n\n\u003cp\u003e00:26:00:01 - 00:26:22:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGood. Yeah, yeah. And like in our particular, you know, setting, we have like our facilities people like they set everything up for us, which is fantastic. But to your point, like, only if we\u0026#39;re on top of it, if we slide in in the ninth hour and we\u0026#39;re like, this is what we want, they\u0026#39;re like, yo, we\u0026#39;re already on to like, stuff for like later, next weekend.\u003c/p\u003e\n\n\u003cp\u003e00:26:22:11 - 00:26:43:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike we\u0026#39;ve already, you know, planned our day. So, you know, to her point like, and whether you know so like, here\u0026#39;s the thing I do know if like you\u0026#39;re listening, you\u0026#39;re like, okay, I don\u0026#39;t work at a church anywhere near that. Has any of that. Like, I am the operations, I am the admin. And what I would say is, lean into your volunteers if you\u0026#39;re like that sounds fantastic.\u003c/p\u003e\n\n\u003cp\u003e00:26:43:23 - 00:27:15:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI would love that. But I don\u0026#39;t have anyone that works for me with me on my team. Anything like that like that doesn\u0026#39;t mean you can\u0026#39;t do it, and it doesn\u0026#39;t mean you still can\u0026#39;t delegate and dish out. You just may have to do that more of like a volunteer capacity. So find a mother. Or like someone who, like, works in like an administrative like role that has a little bit of, bandwidth and margin and like, ask them, you know, like, I\u0026#39;m sure if I\u0026#39;m saying that many of you right now, as you\u0026#39;re listening, you\u0026#39;re like, oh, yeah, I could probably ask so and so, like that person\u0026#39;s come into your mind like, let\u003c/p\u003e\n\n\u003cp\u003e00:27:15:12 - 00:27:33:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat person be your Kaylen for your event. And like, yes, we had the luxury of like Kaylen being on our team payroll, but like, you know, it doesn\u0026#39;t it doesn\u0026#39;t, they don\u0026#39;t have to be right. And like. Yeah, setting up you can. I mean, we employ teenagers, like, students to, like, come early and do stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:27:33:00 - 00:28:00:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, you know, we call them what we call them. Simps. Yet SMPs student is tone texting is for like, student oh my gosh. Okay. Do not disturb do that anyway. Ministry student minutes protege. Protege. Yeah yeah yeah. Protege. Yeah. And so anyway, we employ them, they, get free camp, and stuff like that, but they come early in, like, sets, set things up.\u003c/p\u003e\n\n\u003cp\u003e00:28:00:12 - 00:28:25:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo, like, they can be like facilities team. So again, as we\u0026#39;re saying it like, don\u0026#39;t don\u0026#39;t be like I had never be there like you for sure can like employ volunteers and people that\u0026#39;ll do it for free. And they like to to Kaylen\u0026#39;s point. Yeah they do. That might not be your gifting. And you\u0026#39;re like, no one would ever want to run administrative or set chairs up like some people genuinely do.\u003c/p\u003e\n\n\u003cp\u003e00:28:25:02 - 00:28:47:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so don\u0026#39;t rob other people of being able to serve your youth ministry, God\u0026#39;s kingdom, whatever. By not asking them. What else Kaylen. Anything else or do we hit it all. I just would in mind people\u0026#39;s personalities. You\u0026#39;re going to have people who, when they\u0026#39;re planning events, they just run just like that\u0026#39;s just their personality and that\u0026#39;s how they work best.\u003c/p\u003e\n\n\u003cp\u003e00:28:47:19 - 00:29:06:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so they\u0026#39;re going to ask a lot of questions and they\u0026#39;re going to want to meet with you last minute and their vibe might kind of like make you kind of thrown off because you\u0026#39;re like, I thought we had all this plan. Why do you need to meet and double check? They\u0026#39;ve probably done a great job. They just want to make sure that they\u0026#39;ve done everything you need to help you.\u003c/p\u003e\n\n\u003cp\u003e00:29:06:14 - 00:29:25:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you have someone in your life who\u0026#39;s like that, just remember, like, just have your questions kind of written out of what you know, that they text and have those input ready for them. And that\u0026#39;s going to help those meetings a lot quicker. I had a at one churches I worked at, I had a volunteer like that.\u003c/p\u003e\n\n\u003cp\u003e00:29:25:20 - 00:29:47:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHer name was Sarah. And the way that I would think logistically when I was planning things because, like, I was a one man band, we had a church secretary 20 hours a week that served the entire church. Right. So, like, I could get some stuff, you know, to for her to do for the youth ministry, but not like she wasn\u0026#39;t like, there to, like at my beck and call for everything.\u003c/p\u003e\n\n\u003cp\u003e00:29:48:00 - 00:30:12:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so as I was like dishing things off to volunteers and whatnot, like my, my filter in my head was always like, what would Sarah want to know? Right? It\u0026#39;s I think that\u0026#39;s a good like a good way to think about it is like, think about the volunteer who has the most questions for you. And then ask the question like, would the amount of information that I\u0026#39;m sending up, would it satisfy that person?\u003c/p\u003e\n\n\u003cp\u003e00:30:12:16 - 00:30:37:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if yes, then you\u0026#39;re on the right track. If not, then you probably need more detail. So yeah. Yeah, I love that. Cool. Kaylen, is that it? Do we hit it? Yeah. There\u0026#39;s our all events for future and for always going to be planned, do you think? I think I think so well, yeah probably. All right. Well hey, this was how I plan events with Kaylen.\u003c/p\u003e\n\n\u003cp\u003e00:30:37:14 - 00:30:57:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNot Morty\u0026#39;s Kaylen Adams. And, she\u0026#39;s awesome. So, Kaylen, I mean, like, can people, like, follow you, like, on social media or anything if they want to? Yeah. Yeah. Where, where where can they find you? It\u0026#39;s funny. I have to, like, go double check. Well, I can\u0026#39;t fake my name. Oh, wait. What is it? Now that I just had to change my social media handles?\u003c/p\u003e\n\n\u003cp\u003e00:30:57:18 - 00:31:22:13\u003cbr\u003e\nKaylen Adams\u003cbr\u003e\nBecause I just got mail? I know well, and Instagram is actually really hard to change your last name on, so it hasn\u0026#39;t been changed yet. My handle, but my name on there stage so you can find me at K Maltese Underscore on Instagram. It\u0026#39;s cmake lta s underscore on Instagram Facebook Palin Adams look me up. I think that\u0026#39;s all in I\u0026#39;m on because I\u0026#39;m old and TikTok that\u0026#39;s okay.\u003c/p\u003e\n\n\u003cp\u003e00:31:22:17 - 00:31:32:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s banned anyway. So actually it\u0026#39;s back. I don\u0026#39;t know if you heard but oh all right people. Well I\u0026#39;m signing off for Kayla and this is Nick. Talk to you next time. Stay hybrid guys.\u003c/p\u003e","summary":"This episode of the *Hybrid Ministry Show* kicks off the \"How I...\" playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you're a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events.","date_published":"2025-03-20T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/f992a4dd-81ca-4648-8551-3cda7ef24ce7.mp3","mime_type":"audio/mpeg","size_in_bytes":47451388,"duration_in_seconds":1895}]},{"id":"3815c12b-3eeb-46b4-be2b-c534d7f60b8c","title":"Episode 140: Social Media that [ACTUALLY] Works | Engage Don’t Broadcast","url":"https://www.hybridministry.xyz/140","content_text":"🦸BECOME A HYBRID HERO\npatreon.com/hybridministry\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n======================================\nDESCRIPTION\nStruggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/140\n\nPLAYLIST\nhttps://www.youtube.com/watch?v=4_NBW-9fOP4\u0026amp;list=PLngXlSr64YaIUQ25aqwTI5__iga2uAe0c\n\n//DYM LIVE STREAM\nhttps://www.youtube.com/live/9EMnJc05ln8?si=-Ivo6HMSdhFu-7AI\n\n//NUCLEUS\nhttps://www.nucleus.church\n\n//CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n//HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//STUDIO EPISODE\nhttps://www.hybridministry.xyz/articles/studio\n\n//BECOME A HYBRID HERO\npatreon.com/hybridministry\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 Is your Church Social Media on Life Support?\n01:50 Stop Ignoring Digital Ministry\n04:17 Step #1\n06:23 Step #2\n09:43 Step #3\n\nTRANSCRIPT\n00:00:00:00 - 00:00:02:24\nNick Clason | Hybrid Ministry\nIs your social media account\n\n00:00:02:24 - 00:00:03:06\nNick Clason | Hybrid Ministry\non\n\n00:00:03:06 - 00:00:10:17\nNick Clason | Hybrid Ministry\nlife support, like just a bunch of pre downloaded graphics or things that you've made in Canva?\n\n00:00:10:17 - 00:00:28:26\nNick Clason | Hybrid Ministry\nIf it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level.\n\n00:00:28:26 - 00:00:58:19\nNick Clason | Hybrid Ministry\nBut in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media.\n\n00:00:58:21 - 00:01:26:06\nNick Clason | Hybrid Ministry\nAnd that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if\n\n00:01:26:06 - 00:01:26:20\nNick Clason | Hybrid Ministry\nthese\n\n00:01:27:00 - 00:01:35:10\nNick Clason | Hybrid Ministry\nannouncement based posts have actually returned and yielded good results for you, the fact is, it probably have it.\n\n00:01:35:10 - 00:01:44:13\nNick Clason | Hybrid Ministry\nAnd that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are\n\n00:01:44:13 - 00:01:45:11\nNick Clason | Hybrid Ministry\nchapters\n\n00:01:45:11 - 00:01:56:29\nNick Clason | Hybrid Ministry\nlinked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson.\n\n00:01:57:02 - 00:02:26:09\nNick Clason | Hybrid Ministry\nI've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it.\n\n00:02:26:09 - 00:02:40:11\nNick Clason | Hybrid Ministry\nAnd interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in\n\n00:02:40:11 - 00:02:40:21\nNick Clason | Hybrid Ministry\nmy guest\n\n00:02:40:21 - 00:02:41:05\nNick Clason | Hybrid Ministry\nbedroom\n\n00:02:41:05 - 00:02:47:13\nNick Clason | Hybrid Ministry\nearly in the morning, and, here I am now on a live stream answering more questions to other people.\n\n00:02:47:13 - 00:03:16:21\nNick Clason | Hybrid Ministry\nAnd it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before.\n\n00:03:16:24 - 00:03:29:27\nNick Clason | Hybrid Ministry\nBut your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church\n\n00:03:29:27 - 00:03:30:12\nNick Clason | Hybrid Ministry\nmembers.\n\n00:03:30:12 - 00:03:30:21\nNick Clason | Hybrid Ministry\nAnd so\n\n00:03:30:21 - 00:03:43:20\nNick Clason | Hybrid Ministry\nyou really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries.\n\n00:03:43:27 - 00:03:55:27\nNick Clason | Hybrid Ministry\nBut in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment,\n\n00:03:55:27 - 00:03:56:09\nNick Clason | Hybrid Ministry\nwhat\n\n00:03:56:21 - 00:03:58:22\nNick Clason | Hybrid Ministry\nexactly should you be posting?\n\n00:03:58:22 - 00:04:03:26\nNick Clason | Hybrid Ministry\nI'm glad you have three steps for everyone and their social media is is, three steps.\n\n00:04:03:26 - 00:04:21:00\nNick Clason | Hybrid Ministry\nSocial media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you\n\n00:04:21:00 - 00:04:21:15\nNick Clason | Hybrid Ministry\nreduce\n\n00:04:21:15 - 00:04:21:24\nNick Clason | Hybrid Ministry\nyour amount\n\n00:04:21:24 - 00:04:30:07\nNick Clason | Hybrid Ministry\nof stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to.\n\n00:04:30:07 - 00:04:49:02\nNick Clason | Hybrid Ministry\nAnd I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than\n\n00:04:49:02 - 00:04:52:06\nNick Clason | Hybrid Ministry\nhopefully they see the graphic that has the info on social media.\n\n00:04:52:06 - 00:05:18:25\nNick Clason | Hybrid Ministry\nHopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right?\n\n00:05:18:25 - 00:05:42:28\nNick Clason | Hybrid Ministry\nYou can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you.\n\n00:05:42:28 - 00:06:04:22\nNick Clason | Hybrid Ministry\nI can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date.\n\n00:06:04:22 - 00:06:27:07\nNick Clason | Hybrid Ministry\nI don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process.\n\n00:06:27:07 - 00:06:30:17\nNick Clason | Hybrid Ministry\nAnd that also makes what I'm going to recommend here on\n\n00:06:30:17 - 00:06:44:04\nNick Clason | Hybrid Ministry\nsocial, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good,\n\n00:06:44:04 - 00:06:44:17\nNick Clason | Hybrid Ministry\nyou don't\n\n00:06:44:17 - 00:06:44:28\nNick Clason | Hybrid Ministry\nhave to\n\n00:06:44:28 - 00:06:54:10\nNick Clason | Hybrid Ministry\nworry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for.\n\n00:06:54:10 - 00:06:58:26\nNick Clason | Hybrid Ministry\nAnd so, quick hit trip, quick hit, quick trip down\n\n00:06:58:26 - 00:06:59:29\nNick Clason | Hybrid Ministry\nhistory,\n\n00:06:59:29 - 00:07:00:25\nNick Clason | Hybrid Ministry\nmemory lane\n\n00:07:00:25 - 00:07:21:00\nNick Clason | Hybrid Ministry\n2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video.\n\n00:07:21:00 - 00:07:25:29\nNick Clason | Hybrid Ministry\nIn fact, it was so popular that not even four years later, according to\n\n00:07:25:29 - 00:07:33:26\nNick Clason | Hybrid Ministry\nvideo, 90% of the internet's traffic is found on short form, vertical based video.\n\n00:07:33:26 - 00:07:34:20\nNick Clason | Hybrid Ministry\nBecause\n\n00:07:34:20 - 00:07:49:15\nNick Clason | Hybrid Ministry\nevery other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter.\n\n00:07:49:15 - 00:07:51:08\nNick Clason | Hybrid Ministry\nIf you're even on there, it'll it'll\n\n00:07:51:08 - 00:08:08:01\nNick Clason | Hybrid Ministry\nbe on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era.\n\n00:08:08:07 - 00:08:37:02\nNick Clason | Hybrid Ministry\nIf you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel.\n\n00:08:37:05 - 00:09:02:09\nNick Clason | Hybrid Ministry\nThe key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know?\n\n00:09:02:09 - 00:09:21:20\nNick Clason | Hybrid Ministry\nBut like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record.\n\n00:09:21:20 - 00:09:25:13\nNick Clason | Hybrid Ministry\nI also talked about it in my live stream, a lot of different videos on my\n\n00:09:25:13 - 00:09:38:21\nNick Clason | Hybrid Ministry\nchannel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do.\n\n00:09:38:23 - 00:09:39:28\nNick Clason | Hybrid Ministry\nMoving on to\n\n00:09:39:28 - 00:10:05:16\nNick Clason | Hybrid Ministry\nstep number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube.\n\n00:10:05:18 - 00:10:18:01\nNick Clason | Hybrid Ministry\n90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In\n\n00:10:18:01 - 00:10:18:11\nNick Clason | Hybrid Ministry\nfact,\n\n00:10:18:11 - 00:10:18:25\nNick Clason | Hybrid Ministry\naccording to\n\n00:10:18:25 - 00:10:40:20\nNick Clason | Hybrid Ministry\na book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream.\n\n00:10:40:20 - 00:11:13:28\nNick Clason | Hybrid Ministry\nThat's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter.\n\n00:11:13:28 - 00:11:33:14\nNick Clason | Hybrid Ministry\nAnd, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week.\n\n00:11:33:14 - 00:11:43:13\nNick Clason | Hybrid Ministry\nAnd that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So\n\n00:11:43:13 - 00:11:52:12\nNick Clason | Hybrid Ministry\nI believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that.\n\n00:11:52:14 - 00:12:16:08\nNick Clason | Hybrid Ministry\nBut we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content.\n\n00:12:16:08 - 00:12:45:14\nNick Clason | Hybrid Ministry\nThat's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not.\n\n00:12:45:16 - 00:13:03:04\nNick Clason | Hybrid Ministry\nWith an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one.\n\n00:13:03:04 - 00:13:26:08\nNick Clason | Hybrid Ministry\nMake sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process.\n\n00:13:26:15 - 00:13:27:17\nNick Clason | Hybrid Ministry\nMake sure your website's up\n\n00:13:27:17 - 00:13:46:04\nNick Clason | Hybrid Ministry\nto date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that.\n\n00:13:46:09 - 00:14:09:00\nNick Clason | Hybrid Ministry\nI can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid.","content_html":"\u003cp\u003e🦸BECOME A HYBRID HERO\u003cbr\u003e\npatreon.com/hybridministry\u003c/p\u003e\n\n\u003cp\u003e✅ CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nStruggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📓 SHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/140\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/140\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003ePLAYLIST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=4_NBW-9fOP4\u0026list=PLngXlSr64YaIUQ25aqwTI5__iga2uAe0c\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=4_NBW-9fOP4\u0026amp;list=PLngXlSr64YaIUQ25aqwTI5__iga2uAe0c\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DYM LIVE STREAM\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/live/9EMnJc05ln8?si=-Ivo6HMSdhFu-7AI\" rel=\"nofollow\"\u003ehttps://www.youtube.com/live/9EMnJc05ln8?si=-Ivo6HMSdhFu-7AI\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NUCLEUS\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//STUDIO EPISODE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//BECOME A HYBRID HERO\u003cbr\u003e\npatreon.com/hybridministry\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🎉 FREE STUFF 🎉\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🛠️TOOLS I USE THAT CAN HELP YOU!\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⌚TIMECODES\u003cbr\u003e\n00:00 Is your Church Social Media on Life Support?\u003cbr\u003e\n01:50 Stop Ignoring Digital Ministry\u003cbr\u003e\n04:17 Step #1\u003cbr\u003e\n06:23 Step #2\u003cbr\u003e\n09:43 Step #3\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:02:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIs your social media account\u003c/p\u003e\n\n\u003cp\u003e00:00:02:24 - 00:00:03:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\non\u003c/p\u003e\n\n\u003cp\u003e00:00:03:06 - 00:00:10:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlife support, like just a bunch of pre downloaded graphics or things that you\u0026#39;ve made in Canva?\u003c/p\u003e\n\n\u003cp\u003e00:00:10:17 - 00:00:28:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf it is, rest assured you\u0026#39;re probably in the majority of other youth workers or even church communications social media managers who know that there\u0026#39;s more for social, but you just don\u0026#39;t have the capacity or the bandwidth or maybe the desire to take it to that next level.\u003c/p\u003e\n\n\u003cp\u003e00:00:28:26 - 00:00:58:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we\u0026#39;ve been currently in, linked right here at the top of the screen. If you\u0026#39;re watching here on YouTube, we\u0026#39;ve been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media.\u003c/p\u003e\n\n\u003cp\u003e00:00:58:21 - 00:01:26:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s where you just broadcasting about you. But I want to shift your strategy to engagement. Social media\u0026#39;s invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you\u0026#39;ve ever had your social media account look like this that you\u0026#39;re seeing here on screen, if you\u0026#39;re watching on YouTube or give me a sub if\u003c/p\u003e\n\n\u003cp\u003e00:01:26:06 - 00:01:26:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthese\u003c/p\u003e\n\n\u003cp\u003e00:01:27:00 - 00:01:35:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nannouncement based posts have actually returned and yielded good results for you, the fact is, it probably have it.\u003c/p\u003e\n\n\u003cp\u003e00:01:35:10 - 00:01:44:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are\u003c/p\u003e\n\n\u003cp\u003e00:01:44:13 - 00:01:45:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nchapters\u003c/p\u003e\n\n\u003cp\u003e00:01:45:11 - 00:01:56:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlinked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven\u0026#39;t had a chance to meet yet, my name is Nick Clayson.\u003c/p\u003e\n\n\u003cp\u003e00:01:57:02 - 00:02:26:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;ve been in youth ministry for 14 years, and I\u0026#39;ve always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it.\u003c/p\u003e\n\n\u003cp\u003e00:02:26:09 - 00:02:40:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we\u0026#39;re talking to you? And I said, it\u0026#39;s interesting because I just started recording videos in\u003c/p\u003e\n\n\u003cp\u003e00:02:40:11 - 00:02:40:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmy guest\u003c/p\u003e\n\n\u003cp\u003e00:02:40:21 - 00:02:41:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbedroom\u003c/p\u003e\n\n\u003cp\u003e00:02:41:05 - 00:02:47:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nearly in the morning, and, here I am now on a live stream answering more questions to other people.\u003c/p\u003e\n\n\u003cp\u003e00:02:47:13 - 00:03:16:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it but it was because I was so passionate about this idea of social and digital media. And so, I don\u0026#39;t think that when we\u0026#39;re just posting announcements that we\u0026#39;re doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they\u0026#39;ve never seen before.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:24 - 00:03:29:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut your Canva graphic for the chili cook off, that\u0026#39;s only getting a handful of likes that that\u0026#39;s not being discovered by anybody new, nor even probably your current church\u003c/p\u003e\n\n\u003cp\u003e00:03:29:27 - 00:03:30:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmembers.\u003c/p\u003e\n\n\u003cp\u003e00:03:30:12 - 00:03:30:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so\u003c/p\u003e\n\n\u003cp\u003e00:03:30:21 - 00:03:43:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou really just making double the amount of work for you. And we\u0026#39;ve been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries.\u003c/p\u003e\n\n\u003cp\u003e00:03:43:27 - 00:03:55:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut in this video, what I want to do is I want to say, okay, so if that\u0026#39;s what you\u0026#39;re supposed to do, if you\u0026#39;re supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment,\u003c/p\u003e\n\n\u003cp\u003e00:03:55:27 - 00:03:56:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhat\u003c/p\u003e\n\n\u003cp\u003e00:03:56:21 - 00:03:58:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nexactly should you be posting?\u003c/p\u003e\n\n\u003cp\u003e00:03:58:22 - 00:04:03:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m glad you have three steps for everyone and their social media is is, three steps.\u003c/p\u003e\n\n\u003cp\u003e00:04:03:26 - 00:04:21:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSocial media checklist. Step number one is make sure that your website is up to date. I\u0026#39;ve said that in every single video so far that we\u0026#39;ve been in this playlist. And it\u0026#39;s true because when you take away social as an avenue for announcements or when you\u003c/p\u003e\n\n\u003cp\u003e00:04:21:00 - 00:04:21:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nreduce\u003c/p\u003e\n\n\u003cp\u003e00:04:21:15 - 00:04:21:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyour amount\u003c/p\u003e\n\n\u003cp\u003e00:04:21:24 - 00:04:30:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof stage announcements, there\u0026#39;s still has to be a full bodied, one stop, robust shop for your church people to fall to.\u003c/p\u003e\n\n\u003cp\u003e00:04:30:07 - 00:04:49:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than\u003c/p\u003e\n\n\u003cp\u003e00:04:49:02 - 00:04:52:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhopefully they see the graphic that has the info on social media.\u003c/p\u003e\n\n\u003cp\u003e00:04:52:06 - 00:05:18:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don\u0026#39;t have those things, they\u0026#39;re just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right?\u003c/p\u003e\n\n\u003cp\u003e00:05:18:25 - 00:05:42:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we\u0026#39;ve been talking about, I can actually if that\u0026#39;s something anyone\u0026#39;s interested in, I can actually do that for you.\u003c/p\u003e\n\n\u003cp\u003e00:05:42:28 - 00:06:04:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it\u0026#39;s me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date.\u003c/p\u003e\n\n\u003cp\u003e00:06:04:22 - 00:06:27:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI don\u0026#39;t care what you use, I don\u0026#39;t care who you use, I don\u0026#39;t care how you get there, but make sure your website is good and thorough and up to date. Okay, that\u0026#39;s the first step in the social media strategy process. Let\u0026#39;s move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process.\u003c/p\u003e\n\n\u003cp\u003e00:06:27:07 - 00:06:30:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that also makes what I\u0026#39;m going to recommend here on\u003c/p\u003e\n\n\u003cp\u003e00:06:30:17 - 00:06:44:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsocial, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good,\u003c/p\u003e\n\n\u003cp\u003e00:06:44:04 - 00:06:44:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou don\u0026#39;t\u003c/p\u003e\n\n\u003cp\u003e00:06:44:17 - 00:06:44:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhave to\u003c/p\u003e\n\n\u003cp\u003e00:06:44:28 - 00:06:54:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nworry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for.\u003c/p\u003e\n\n\u003cp\u003e00:06:54:10 - 00:06:58:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, quick hit trip, quick hit, quick trip down\u003c/p\u003e\n\n\u003cp\u003e00:06:58:26 - 00:06:59:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhistory,\u003c/p\u003e\n\n\u003cp\u003e00:06:59:29 - 00:07:00:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmemory lane\u003c/p\u003e\n\n\u003cp\u003e00:07:00:25 - 00:07:21:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\n2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video.\u003c/p\u003e\n\n\u003cp\u003e00:07:21:00 - 00:07:25:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn fact, it was so popular that not even four years later, according to\u003c/p\u003e\n\n\u003cp\u003e00:07:25:29 - 00:07:33:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nvideo, 90% of the internet\u0026#39;s traffic is found on short form, vertical based video.\u003c/p\u003e\n\n\u003cp\u003e00:07:33:26 - 00:07:34:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause\u003c/p\u003e\n\n\u003cp\u003e00:07:34:20 - 00:07:49:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nevery other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter.\u003c/p\u003e\n\n\u003cp\u003e00:07:49:15 - 00:07:51:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re even on there, it\u0026#39;ll it\u0026#39;ll\u003c/p\u003e\n\n\u003cp\u003e00:07:51:08 - 00:08:08:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbe on a video, you\u0026#39;ll be watching video and it\u0026#39;ll auto scroll to the next one. They even built in the scrolling type functionality. And there\u0026#39;s a couple pieces of relevant things with it. First of all, it\u0026#39;s video based and it\u0026#39;s short and it\u0026#39;s quippy and it\u0026#39;s fun. But secondly, like I said earlier, it said discover re era.\u003c/p\u003e\n\n\u003cp\u003e00:08:08:07 - 00:08:37:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that\u0026#39;s the stat of the videos that you\u0026#39;re served are from people that you\u0026#39;ve never actually even met. And so that\u0026#39;s good news for you and I. As churches and youth ministries, we can get on to other people\u0026#39;s for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel.\u003c/p\u003e\n\n\u003cp\u003e00:08:37:05 - 00:09:02:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I\u0026#39;ve created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know?\u003c/p\u003e\n\n\u003cp\u003e00:09:02:09 - 00:09:21:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut like in our student ministry, I post ten different pieces of content, every single week. And it\u0026#39;s all different. Kind of like styles of content. And so if you\u0026#39;d like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record.\u003c/p\u003e\n\n\u003cp\u003e00:09:21:20 - 00:09:25:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI also talked about it in my live stream, a lot of different videos on my\u003c/p\u003e\n\n\u003cp\u003e00:09:25:13 - 00:09:38:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nchannel. We\u0026#39;ll kind of unpack it. And so I\u0026#39;m not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we\u0026#39;ll get you covered on what exactly we do.\u003c/p\u003e\n\n\u003cp\u003e00:09:38:23 - 00:09:39:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMoving on to\u003c/p\u003e\n\n\u003cp\u003e00:09:39:28 - 00:10:05:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nstep number three then is shorts are great, and if you don\u0026#39;t have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:10:05:18 - 00:10:18:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\n90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In\u003c/p\u003e\n\n\u003cp\u003e00:10:18:01 - 00:10:18:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfact,\u003c/p\u003e\n\n\u003cp\u003e00:10:18:11 - 00:10:18:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\naccording to\u003c/p\u003e\n\n\u003cp\u003e00:10:18:25 - 00:10:40:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you\u0026#39;re running your church, social media for, you\u0026#39;re like overall church, you probably have some measure, some version of a live stream.\u003c/p\u003e\n\n\u003cp\u003e00:10:40:20 - 00:11:13:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don\u0026#39;t have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don\u0026#39;t have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter.\u003c/p\u003e\n\n\u003cp\u003e00:11:13:28 - 00:11:33:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, we\u0026#39;ve built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I\u0026#39;m talking about how I implement my hybrid strategy in my, environment every single week.\u003c/p\u003e\n\n\u003cp\u003e00:11:33:14 - 00:11:43:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that podcast is $4 a month. It\u0026#39;s one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So\u003c/p\u003e\n\n\u003cp\u003e00:11:43:13 - 00:11:52:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that.\u003c/p\u003e\n\n\u003cp\u003e00:11:52:14 - 00:12:16:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life\u0026#39;s hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content.\u003c/p\u003e\n\n\u003cp\u003e00:12:16:08 - 00:12:45:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s the that\u0026#39;s the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website\u0026#39;s doing its job, then you\u0026#39;re short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they\u0026#39;re in your context or not.\u003c/p\u003e\n\n\u003cp\u003e00:12:45:16 - 00:13:03:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWith an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one.\u003c/p\u003e\n\n\u003cp\u003e00:13:03:04 - 00:13:26:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMake sure there\u0026#39;s a good like digital next steps form, one that\u0026#39;s universally used and applied in all of your settings when you\u0026#39;re teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process.\u003c/p\u003e\n\n\u003cp\u003e00:13:26:15 - 00:13:27:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMake sure your website\u0026#39;s up\u003c/p\u003e\n\n\u003cp\u003e00:13:27:17 - 00:13:46:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don\u0026#39;t have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that.\u003c/p\u003e\n\n\u003cp\u003e00:13:46:09 - 00:14:09:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid.\u003c/p\u003e","summary":"Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!","date_published":"2025-03-13T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/3815c12b-3eeb-46b4-be2b-c534d7f60b8c.mp3","mime_type":"audio/mpeg","size_in_bytes":20469093,"duration_in_seconds":852}]},{"id":"5d93f3a1-30d1-45df-b657-90085fff235f","title":"Episode 139: The Best Communication Method for Your Church","url":"https://www.hybridministry.xyz/139","content_text":"📊 HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n======================================\nDESCRIPTION\nStruggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/139\n\n//HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n//NUCELUS\nhttps://www.nucleus.church\n\n//REMIND\nhttps://www.remind.com/\n\n//GROUPME\nhttps://www.groupme.com\n\n//CROSSCREEK STUDENTS LEADER PODCAST\nhttps://www.youtube.com/@crosscreekstudents/podcasts\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 The Best Church Communications Channels\n02:14 Adult or Parent Communication Strategy\n06:19 Student Communication Strategy\n11:48 Volunteer Communication Strategy\n\nTRANSCRIPT\n00:00:00:05 - 00:00:28:02\nNick Clason | Hybrid Ministry\nGive me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it.\n\n00:00:28:05 - 00:00:51:16\nNick Clason | Hybrid Ministry\nChose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still?\n\n00:00:51:16 - 00:01:15:05\nNick Clason | Hybrid Ministry\nAnd I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right?\n\n00:01:15:05 - 00:01:36:14\nNick Clason | Hybrid Ministry\nAnd so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church.\n\n00:01:36:21 - 00:02:09:20\nNick Clason | Hybrid Ministry\nWe're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving.\n\n00:02:09:23 - 00:02:34:26\nNick Clason | Hybrid Ministry\nWelcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students.\n\n00:02:34:26 - 00:03:07:08\nNick Clason | Hybrid Ministry\nHowever, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy.\n\n00:03:07:10 - 00:03:35:10\nNick Clason | Hybrid Ministry\nAll right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church.\n\n00:03:35:10 - 00:04:06:14\nNick Clason | Hybrid Ministry\nThe largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever.\n\n00:04:06:16 - 00:04:27:20\nNick Clason | Hybrid Ministry\nFirst and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits.\n\n00:04:27:23 - 00:04:48:06\nNick Clason | Hybrid Ministry\nYou're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner.\n\n00:04:48:06 - 00:05:19:24\nNick Clason | Hybrid Ministry\nWhen they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website.\n\n00:05:19:24 - 00:05:36:07\nNick Clason | Hybrid Ministry\nAnd so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church.\n\n00:05:36:07 - 00:06:13:25\nNick Clason | Hybrid Ministry\nIf if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media.\n\n00:06:14:01 - 00:06:36:19\nNick Clason | Hybrid Ministry\nThey should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones.\n\n00:06:36:25 - 00:06:55:05\nNick Clason | Hybrid Ministry\nNow you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't.\n\n00:06:55:05 - 00:07:16:11\nNick Clason | Hybrid Ministry\nSome parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones.\n\n00:07:16:11 - 00:07:31:23\nNick Clason | Hybrid Ministry\nAnd so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones.\n\n00:07:32:00 - 00:07:54:13\nNick Clason | Hybrid Ministry\nBut here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay.\n\n00:07:54:13 - 00:08:26:15\nNick Clason | Hybrid Ministry\nAnd short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram.\n\n00:08:26:15 - 00:08:51:20\nNick Clason | Hybrid Ministry\nAnd there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that.\n\n00:08:51:20 - 00:09:10:29\nNick Clason | Hybrid Ministry\nAnd so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends.\n\n00:09:11:05 - 00:09:31:15\nNick Clason | Hybrid Ministry\nThat's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views.\n\n00:09:31:17 - 00:09:55:16\nNick Clason | Hybrid Ministry\nAnd now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it.\n\n00:09:55:19 - 00:10:11:10\nNick Clason | Hybrid Ministry\nOr you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second.\n\n00:10:11:10 - 00:10:32:05\nNick Clason | Hybrid Ministry\nSo socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay?\n\n00:10:32:11 - 00:10:59:01\nNick Clason | Hybrid Ministry\nBut it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field.\n\n00:10:59:01 - 00:11:18:01\nNick Clason | Hybrid Ministry\nRight. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving.\n\n00:11:18:01 - 00:11:34:25\nNick Clason | Hybrid Ministry\nLike if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it.\n\n00:11:35:02 - 00:11:59:00\nNick Clason | Hybrid Ministry\nSo you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use.\n\n00:11:59:02 - 00:12:20:10\nNick Clason | Hybrid Ministry\nJust like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right.\n\n00:12:20:10 - 00:12:44:27\nNick Clason | Hybrid Ministry\nWeekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it.\n\n00:12:44:27 - 00:13:25:07\nNick Clason | Hybrid Ministry\nWe try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this\n\n00:13:25:07 - 00:13:43:02\nNick Clason | Hybrid Ministry\nlittle button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing.\n\n00:13:43:02 - 00:14:04:01\nNick Clason | Hybrid Ministry\nWe've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast.\n\n00:14:04:04 - 00:14:26:23\nNick Clason | Hybrid Ministry\nIn addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there.\n\n00:14:26:23 - 00:14:49:24\nNick Clason | Hybrid Ministry\nSo according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize.\n\n00:14:49:24 - 00:15:21:03\nNick Clason | Hybrid Ministry\nAnd so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things.\n\n00:15:21:07 - 00:15:42:05\nNick Clason | Hybrid Ministry\nAnd so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen.\n\n00:15:42:05 - 00:15:49:16\nNick Clason | Hybrid Ministry\nIf you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid.","content_html":"\u003cp\u003e📊 HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅ CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nStruggling to figure out the best way to communicate with your church? In this episode of \u003cem\u003eThe Hybrid Ministry Show\u003c/em\u003e, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📓 SHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/139\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/139\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NUCELUS\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//REMIND\u003cbr\u003e\n\u003ca href=\"https://www.remind.com/\" rel=\"nofollow\"\u003ehttps://www.remind.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GROUPME\u003cbr\u003e\n\u003ca href=\"https://www.groupme.com\" rel=\"nofollow\"\u003ehttps://www.groupme.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CROSSCREEK STUDENTS LEADER PODCAST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@crosscreekstudents/podcasts\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@crosscreekstudents/podcasts\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🎉 FREE STUFF 🎉\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🛠️TOOLS I USE THAT CAN HELP YOU!\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⌚TIMECODES\u003cbr\u003e\n00:00 The Best Church Communications Channels\u003cbr\u003e\n02:14 Adult or Parent Communication Strategy\u003cbr\u003e\n06:19 Student Communication Strategy\u003cbr\u003e\n11:48 Volunteer Communication Strategy\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:05 - 00:00:28:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGive me a like if your church still produces a bulletin and give me a subscribe if it\u0026#39;s completely quit producing a bulletin. You know, it\u0026#39;s interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I\u0026#39;m wondering if that has something to do with it.\u003c/p\u003e\n\n\u003cp\u003e00:00:28:05 - 00:00:51:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nChose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still?\u003c/p\u003e\n\n\u003cp\u003e00:00:51:16 - 00:01:15:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don\u0026#39;t think that teenagers actually read this, but they\u0026#39;re parents, right?\u003c/p\u003e\n\n\u003cp\u003e00:01:15:05 - 00:01:36:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that\u0026#39;s why we produce these things. And so we\u0026#39;ve been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We\u0026#39;re going to explore three different audiences. We\u0026#39;re going to explore the adults in your church.\u003c/p\u003e\n\n\u003cp\u003e00:01:36:21 - 00:02:09:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;re going to explore the students in your church. And then we\u0026#39;re also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I\u0026#39;m going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you\u0026#39;re listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you\u0026#39;re serving.\u003c/p\u003e\n\n\u003cp\u003e00:02:09:23 - 00:02:34:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWelcome, everybody, to the Hybrid Ministry show. So I\u0026#39;ve been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I\u0026#39;m trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let\u0026#39;s chat about parents. And so these are parents of youth ministry students.\u003c/p\u003e\n\n\u003cp\u003e00:02:34:26 - 00:03:07:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHowever, if you\u0026#39;re a church communications person or a senior pastor watching this like these, what I\u0026#39;m about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I\u0026#39;m going to say, we\u0026#39;re going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy.\u003c/p\u003e\n\n\u003cp\u003e00:03:07:10 - 00:03:35:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll right. Here\u0026#39;s a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you\u0026#39;re in youth ministry, those are your parents. And if you\u0026#39;re not in youth ministry, those are the future adults of your church.\u003c/p\u003e\n\n\u003cp\u003e00:03:35:10 - 00:04:06:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn\u0026#39;t going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I\u0026#39;ve always been my strategy, my hybrid strategy, whether it\u0026#39;s for students, parents, whatever.\u003c/p\u003e\n\n\u003cp\u003e00:04:06:16 - 00:04:27:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFirst and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits.\u003c/p\u003e\n\n\u003cp\u003e00:04:27:23 - 00:04:48:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou\u0026#39;re you\u0026#39;re checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don\u0026#39;t have time right then and there to stop and go sign up, but it jog your memory and you\u0026#39;re there. So then you want when someone later just goes to your website because they\u0026#39;re thinking, oh yeah, I need to go sign up for that thing after dinner.\u003c/p\u003e\n\n\u003cp\u003e00:04:48:06 - 00:05:19:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhen they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don\u0026#39;t follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website.\u003c/p\u003e\n\n\u003cp\u003e00:05:19:24 - 00:05:36:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you\u0026#39;re interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church.\u003c/p\u003e\n\n\u003cp\u003e00:05:36:07 - 00:06:13:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I\u0026#39;m not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media.\u003c/p\u003e\n\n\u003cp\u003e00:06:14:01 - 00:06:36:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey should all supplement what\u0026#39;s going on on email. The second category of people that we\u0026#39;re going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you\u0026#39;re not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones.\u003c/p\u003e\n\n\u003cp\u003e00:06:36:25 - 00:06:55:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren\u0026#39;t yet using, like text messaging yet. Right? So that\u0026#39;s why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don\u0026#39;t.\u003c/p\u003e\n\n\u003cp\u003e00:06:55:05 - 00:07:16:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSome parents let them have YouTube and some don\u0026#39;t. Some parents let them text certain people and some don\u0026#39;t. And so in some ways, somehow we need to get on their cell phones, which is what I\u0026#39;m promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones.\u003c/p\u003e\n\n\u003cp\u003e00:07:16:11 - 00:07:31:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It\u0026#39;s completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones.\u003c/p\u003e\n\n\u003cp\u003e00:07:32:00 - 00:07:54:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut here\u0026#39;s some reasons why it\u0026#39;s valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there\u0026#39;s a couple of different ways to get to their phones. Number one, social, okay.\u003c/p\u003e\n\n\u003cp\u003e00:07:54:13 - 00:08:26:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd short form vertical based video is still king. Going to vertical in 2024, 90% of the internet\u0026#39;s traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn\u0026#39;t recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram.\u003c/p\u003e\n\n\u003cp\u003e00:08:26:15 - 00:08:51:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don\u0026#39;t know if that\u0026#39;s going to take or pop, but but maybe go secure your church\u0026#39;s handle on it. And then if it does, boom, you\u0026#39;re there. And you can continue to employ that strategy. If it takes TikTok\u0026#39;s spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that.\u003c/p\u003e\n\n\u003cp\u003e00:08:51:20 - 00:09:10:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here\u0026#39;s the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends.\u003c/p\u003e\n\n\u003cp\u003e00:09:11:05 - 00:09:31:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views.\u003c/p\u003e\n\n\u003cp\u003e00:09:31:17 - 00:09:55:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd now all of a sudden I was, I was hooked. I was there for a while and that\u0026#39;s going from that social graph era over into that discovery based era. And that\u0026#39;s where we want to find ourselves in student ministry like we want we can. Here\u0026#39;s the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it.\u003c/p\u003e\n\n\u003cp\u003e00:09:55:19 - 00:10:11:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second.\u003c/p\u003e\n\n\u003cp\u003e00:10:11:10 - 00:10:32:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It\u0026#39;s completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay?\u003c/p\u003e\n\n\u003cp\u003e00:10:32:11 - 00:10:59:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut it\u0026#39;s a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won\u0026#39;t allow to come through. Because RCS messaging, even though it\u0026#39;s been around since 2007, like it\u0026#39;ll do these things where it it will it will create like a level playing field.\u003c/p\u003e\n\n\u003cp\u003e00:10:59:01 - 00:11:18:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don\u0026#39;t I don\u0026#39;t necessarily recommend remind over something like that. Or if you\u0026#39;ve already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving.\u003c/p\u003e\n\n\u003cp\u003e00:11:18:01 - 00:11:34:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you\u0026#39;re going to run into because I run into this too. You\u0026#39;re going to run into kids who don\u0026#39;t have it.\u003c/p\u003e\n\n\u003cp\u003e00:11:35:02 - 00:11:59:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you always do have to have a small alternative for a more analog approach. But that\u0026#39;s that\u0026#39;s widely okay. Right. As we\u0026#39;re trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you\u0026#39;re going to use.\u003c/p\u003e\n\n\u003cp\u003e00:11:59:02 - 00:12:20:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nJust like going back to the, you know, parent adult section of this video, all the stats, all the reasons that\u0026#39;s why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right.\u003c/p\u003e\n\n\u003cp\u003e00:12:20:10 - 00:12:44:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWeekly. Now we batch record, so we record four at a time. It\u0026#39;s about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it.\u003c/p\u003e\n\n\u003cp\u003e00:12:44:27 - 00:13:25:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe try to make it like 15, no more maximum than 15 minutes. Usually they\u0026#39;re closer to ten minutes each. And just, we\u0026#39;ve asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this\u003c/p\u003e\n\n\u003cp\u003e00:13:25:07 - 00:13:43:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlittle button here, and you make sure you check in to both of these groups so that our metrics above all, they don\u0026#39;t care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that\u0026#39;s one of the things we\u0026#39;ve been doing.\u003c/p\u003e\n\n\u003cp\u003e00:13:43:02 - 00:14:04:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;ve been attempting to make our culture a little more conversational and a little less teaching, and we\u0026#39;ve just been dripping that slowly on the podcast. And what\u0026#39;s so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we\u0026#39;ve been putting on our leader podcast.\u003c/p\u003e\n\n\u003cp\u003e00:14:04:04 - 00:14:26:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn addition to gripping the information and sharing more announcements, we\u0026#39;ll do like giveaways, we\u0026#39;ll do leader shout outs, we\u0026#39;ll share funny stories. And so then every week that that, posts on Monday, there\u0026#39;s always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there.\u003c/p\u003e\n\n\u003cp\u003e00:14:26:23 - 00:14:49:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that\u0026#39;s a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize.\u003c/p\u003e\n\n\u003cp\u003e00:14:49:24 - 00:15:21:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so even if they\u0026#39;re not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they\u0026#39;re ultimately going to take their next step, call to action sort of things.\u003c/p\u003e\n\n\u003cp\u003e00:15:21:07 - 00:15:42:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so in this next video, what I\u0026#39;m going to do is I\u0026#39;m going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:15:42:05 - 00:15:49:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re watching on YouTube, go ahead and tap that. We\u0026#39;d love to see you over there. But until next time. And as always, my friends, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"Struggling to figure out the best way to communicate with your church? In this episode of *The Hybrid Ministry Show*, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!","date_published":"2025-03-06T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/5d93f3a1-30d1-45df-b657-90085fff235f.mp3","mime_type":"audio/mpeg","size_in_bytes":22977735,"duration_in_seconds":956}]},{"id":"ed99a3cf-1c5c-4d49-b761-fb16bc75aa7c","title":"Episode 138: Steal this Clearer (\u0026 Less Boring) Church Announcement Strategy","url":"https://www.hybridministry.xyz/138","content_text":"📊 HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n======================================\nDESCRIPTION\nTired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/138\n\n//HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n//NUCELUS\nhttps://www.nucleus.church\n\n//TRANSITION STYLE VIDEOS\nhttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\n\n//HUBSPOT (For List Segmentation)\nhttps://www.hubspot.com\n\n//KIT (Formerly ConvertKit)\nhttps://partners.kit.com/x9dbnh372pji\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 Steal this Church Announcement Strategy\n01:48 Myth\n05:44 Hack #1\n08:39 Hack #2\n11:17 Hack #3\n13:31 The Ultimate Church Announcement Decision Making Grid\n18:09 Bonus Tip\n\nTRANSCRIPT\n00:00:00:19 - 00:00:01:08\nNick Clason | Hybrid Ministry\nI want you to\n\n00:00:01:08 - 00:00:06:55\nNick Clason | Hybrid Ministry\nsteal this clearer and less boring church announcement strategy.\n\n00:00:06:55 - 00:00:21:33\nNick Clason | Hybrid Ministry\nBecause why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?\n\n00:00:21:38 - 00:00:27:51\nNick Clason | Hybrid Ministry\nOr is it too late to sign up? Or when are we supposed to be there again? And you just want to pull\n\n00:00:28:33 - 00:00:29:51\nNick Clason | Hybrid Ministry\nyour hair out? But like we talked\n\n00:00:29:51 - 00:00:30:13\nNick Clason | Hybrid Ministry\nabout in the\n\n00:00:30:13 - 00:00:30:40\nNick Clason | Hybrid Ministry\nlast\n\n00:00:30:40 - 00:00:41:39\nNick Clason | Hybrid Ministry\nvideo partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.\n\n00:00:41:44 - 00:00:42:09\nNick Clason | Hybrid Ministry\nAnd so in\n\n00:00:42:09 - 00:00:42:34\nNick Clason | Hybrid Ministry\nthis\n\n00:00:42:34 - 00:00:42:58\nNick Clason | Hybrid Ministry\nvideo,\n\n00:00:42:58 - 00:01:08:50\nNick Clason | Hybrid Ministry\nhow do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.\n\n00:01:08:54 - 00:01:33:06\nNick Clason | Hybrid Ministry\nI'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.\n\n00:01:33:18 - 00:01:38:50\nNick Clason | Hybrid Ministry\nAnd as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters\n\n00:01:38:50 - 00:01:56:40\nNick Clason | Hybrid Ministry\nlisted down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.\n\n00:01:56:44 - 00:02:24:17\nNick Clason | Hybrid Ministry\nWe assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.\n\n00:02:24:17 - 00:02:41:17\nNick Clason | Hybrid Ministry\nThat's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.\n\n00:02:41:17 - 00:03:16:35\nNick Clason | Hybrid Ministry\nBut like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.\n\n00:03:16:39 - 00:03:36:23\nNick Clason | Hybrid Ministry\nOur church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.\n\n00:03:36:23 - 00:03:57:55\nNick Clason | Hybrid Ministry\nAnd the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.\n\n00:03:57:55 - 00:04:18:17\nNick Clason | Hybrid Ministry\nAnd you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.\n\n00:04:18:22 - 00:04:42:24\nNick Clason | Hybrid Ministry\nBut in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.\n\n00:04:42:25 - 00:04:58:40\nNick Clason | Hybrid Ministry\nWe need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it.\n\n00:04:58:40 - 00:05:18:24\nNick Clason | Hybrid Ministry\nOkay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below.\n\n00:05:18:26 - 00:05:39:29\nNick Clason | Hybrid Ministry\nIf you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?\n\n00:05:39:29 - 00:06:03:27\nNick Clason | Hybrid Ministry\nI'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night.\n\n00:06:03:36 - 00:06:27:42\nNick Clason | Hybrid Ministry\nSo you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things.\n\n00:06:27:42 - 00:07:02:56\nNick Clason | Hybrid Ministry\nAnd so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.\n\n00:07:03:01 - 00:07:17:56\nNick Clason | Hybrid Ministry\nBut when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away?\n\n00:07:18:01 - 00:07:36:32\nNick Clason | Hybrid Ministry\nThey would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.\n\n00:07:36:32 - 00:08:02:11\nNick Clason | Hybrid Ministry\nWhen he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime.\n\n00:08:02:16 - 00:08:20:35\nNick Clason | Hybrid Ministry\nAnd so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way.\n\n00:08:20:39 - 00:08:39:17\nNick Clason | Hybrid Ministry\nWe're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go.\n\n00:08:39:17 - 00:09:06:01\nNick Clason | Hybrid Ministry\nWhich leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church.\n\n00:09:06:06 - 00:09:29:56\nNick Clason | Hybrid Ministry\nHis whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night.\n\n00:09:29:56 - 00:09:51:24\nNick Clason | Hybrid Ministry\nBut when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality.\n\n00:09:51:29 - 00:10:22:27\nNick Clason | Hybrid Ministry\nIn order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church.\n\n00:10:22:27 - 00:10:45:13\nNick Clason | Hybrid Ministry\nBunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website.\n\n00:10:45:27 - 00:11:05:56\nNick Clason | Hybrid Ministry\nThat may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.\n\n00:11:05:56 - 00:11:39:16\nNick Clason | Hybrid Ministry\nBecause I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative.\n\n00:11:39:21 - 00:12:07:13\nNick Clason | Hybrid Ministry\nRight. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?\n\n00:12:07:17 - 00:12:33:20\nNick Clason | Hybrid Ministry\nRight. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across.\n\n00:12:34:00 - 00:13:08:51\nNick Clason | Hybrid Ministry\nWhile your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down\n\n00:13:08:56 - 00:13:33:45\nNick Clason | Hybrid Ministry\nthrough people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.\n\n00:13:33:57 - 00:13:56:01\nNick Clason | Hybrid Ministry\nOkay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy.\n\n00:13:56:01 - 00:14:23:28\nNick Clason | Hybrid Ministry\nAnd and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay?\n\n00:14:23:42 - 00:14:49:18\nNick Clason | Hybrid Ministry\nBut let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything.\n\n00:14:49:23 - 00:15:12:54\nNick Clason | Hybrid Ministry\nSo what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.\n\n00:15:12:58 - 00:15:33:18\nNick Clason | Hybrid Ministry\nYour website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it.\n\n00:15:33:29 - 00:15:57:44\nNick Clason | Hybrid Ministry\nAnd you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears.\n\n00:15:57:44 - 00:16:16:58\nNick Clason | Hybrid Ministry\nWe're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.\n\n00:16:17:03 - 00:16:37:21\nNick Clason | Hybrid Ministry\nBut in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.\n\n00:16:37:51 - 00:17:03:05\nNick Clason | Hybrid Ministry\nBut so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements.\n\n00:17:03:05 - 00:17:25:09\nNick Clason | Hybrid Ministry\nNow again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform.\n\n00:17:25:09 - 00:17:44:04\nNick Clason | Hybrid Ministry\nOkay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students.\n\n00:17:44:04 - 00:18:12:27\nNick Clason | Hybrid Ministry\nAnd so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements.\n\n00:18:12:32 - 00:18:34:12\nNick Clason | Hybrid Ministry\nOkay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling.\n\n00:18:34:16 - 00:18:55:20\nNick Clason | Hybrid Ministry\nThis is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night.\n\n00:18:55:25 - 00:19:15:16\nNick Clason | Hybrid Ministry\nLike something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.\n\n00:19:15:16 - 00:19:36:35\nNick Clason | Hybrid Ministry\nSo how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. Well, I'm glad you asked because that's the next video here in this playlist.\n\n00:19:36:40 - 00:19:50:22\nNick Clason | Hybrid Ministry\nIt's going to be linked here on screen. So go ahead and tap that and we'll see you over in that video. But don't forget my friends. And as always to stay hybrid.","content_html":"\u003cp\u003e📊 HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅ CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nTired of your church announcements being ignored? In this episode of the \u003cem\u003eHybrid Ministry Podcast\u003c/em\u003e, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📓 SHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/138\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/138\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NUCELUS\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TRANSITION STYLE VIDEOS\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HUBSPOT (For List Segmentation)\u003cbr\u003e\n\u003ca href=\"https://www.hubspot.com\" rel=\"nofollow\"\u003ehttps://www.hubspot.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//KIT (Formerly ConvertKit)\u003cbr\u003e\n\u003ca href=\"https://partners.kit.com/x9dbnh372pji\" rel=\"nofollow\"\u003ehttps://partners.kit.com/x9dbnh372pji\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🎉 FREE STUFF 🎉\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🛠️TOOLS I USE THAT CAN HELP YOU!\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⌚TIMECODES\u003cbr\u003e\n00:00 Steal this Church Announcement Strategy\u003cbr\u003e\n01:48 Myth\u003cbr\u003e\n05:44 Hack #1\u003cbr\u003e\n08:39 Hack #2\u003cbr\u003e\n11:17 Hack #3\u003cbr\u003e\n13:31 The Ultimate Church Announcement Decision Making Grid\u003cbr\u003e\n18:09 Bonus Tip\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:19 - 00:00:01:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI want you to\u003c/p\u003e\n\n\u003cp\u003e00:00:01:08 - 00:00:06:55\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsteal this clearer and less boring church announcement strategy.\u003c/p\u003e\n\n\u003cp\u003e00:00:06:55 - 00:00:21:33\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause why? Because you\u0026#39;ve been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?\u003c/p\u003e\n\n\u003cp\u003e00:00:21:38 - 00:00:27:51\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr is it too late to sign up? Or when are we supposed to be there again? And you just want to pull\u003c/p\u003e\n\n\u003cp\u003e00:00:28:33 - 00:00:29:51\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyour hair out? But like we talked\u003c/p\u003e\n\n\u003cp\u003e00:00:29:51 - 00:00:30:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nabout in the\u003c/p\u003e\n\n\u003cp\u003e00:00:30:13 - 00:00:30:40\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlast\u003c/p\u003e\n\n\u003cp\u003e00:00:30:40 - 00:00:41:39\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nvideo partying on, he has this concept called inadvertent blindness. And what he\u0026#39;s really saying with that is he says, we really only see what we\u0026#39;re looking for.\u003c/p\u003e\n\n\u003cp\u003e00:00:41:44 - 00:00:42:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so in\u003c/p\u003e\n\n\u003cp\u003e00:00:42:09 - 00:00:42:34\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthis\u003c/p\u003e\n\n\u003cp\u003e00:00:42:34 - 00:00:42:58\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nvideo,\u003c/p\u003e\n\n\u003cp\u003e00:00:42:58 - 00:01:08:50\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhow do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you\u0026#39;re only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.\u003c/p\u003e\n\n\u003cp\u003e00:01:08:54 - 00:01:33:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.\u003c/p\u003e\n\n\u003cp\u003e00:01:33:18 - 00:01:38:50\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as always, if you\u0026#39;re watching here on YouTube or wherever you\u0026#39;re listening in the podcast catcher, there are chapters\u003c/p\u003e\n\n\u003cp\u003e00:01:38:50 - 00:01:56:40\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlisted down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what\u0026#39;s the myth? Okay, the myth is this. The myth is that people don\u0026#39;t come to your church function, your church thing.\u003c/p\u003e\n\n\u003cp\u003e00:01:56:44 - 00:02:24:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe assume that they\u0026#39;re not coming to the thing because they don\u0026#39;t know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it\u0026#39;s actually at seven and we\u0026#39;re going to have this and we\u0026#39;re going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what\u0026#39;s going to help them overcome their in in the action and misinformation and get them to that event.\u003c/p\u003e\n\n\u003cp\u003e00:02:24:17 - 00:02:41:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s not why they\u0026#39;re not coming. They\u0026#39;re not coming because they don\u0026#39;t care about it. They\u0026#39;re not coming because they\u0026#39;re busy and they have a schedule conflict. They\u0026#39;re not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I\u0026#39;m not trying to be rude, and I\u0026#39;m not trying to say that to you in a way that\u0026#39;s demeaning.\u003c/p\u003e\n\n\u003cp\u003e00:02:41:17 - 00:03:16:35\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut like, your thing is not as important as you think your thing is. And so the reason why people don\u0026#39;t come to church events is not because they\u0026#39;re missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they\u0026#39;re like, I have to go and they\u0026#39;ll move heaven and earth and they\u0026#39;ll find the tickets and they\u0026#39;ll find the theater, and they\u0026#39;ll get to that event of their own accord.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:39 - 00:03:36:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOur church events. First of all, we\u0026#39;re not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.\u003c/p\u003e\n\n\u003cp\u003e00:03:36:23 - 00:03:57:55\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the more information that you share in that church announcement, again, we\u0026#39;re assuming the myth is we\u0026#39;re assuming they don\u0026#39;t have enough information, so we\u0026#39;ll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.\u003c/p\u003e\n\n\u003cp\u003e00:03:57:55 - 00:04:18:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you\u0026#39;re like, dude, I\u0026#39;m a youth pastor. I\u0026#39;m a church secretary, I\u0026#39;m a senior pastor. I can\u0026#39;t do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They\u0026#39;re not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.\u003c/p\u003e\n\n\u003cp\u003e00:04:18:22 - 00:04:42:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut in this world with over information and with this noisy world, like, that\u0026#39;s what we\u0026#39;re competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.\u003c/p\u003e\n\n\u003cp\u003e00:04:42:25 - 00:04:58:40\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we\u0026#39;re going to be in, like people again, they\u0026#39;re not getting on social media for more information for information download. And if they are, I\u0026#39;m going to tell you where you should put that information because you should include it.\u003c/p\u003e\n\n\u003cp\u003e00:04:58:40 - 00:05:18:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. But and we\u0026#39;ll get to that in a second. But they\u0026#39;re not getting on social for that. They\u0026#39;re getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that\u0026#39;s actually what I sort of push towards in my free strategy guide, which is going to be link down below.\u003c/p\u003e\n\n\u003cp\u003e00:05:18:26 - 00:05:39:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you haven\u0026#39;t grabbed it, go ahead and grab it. It is, like I said, it\u0026#39;s completely free, but it\u0026#39;ll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that\u0026#39;s not what they\u0026#39;re looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?\u003c/p\u003e\n\n\u003cp\u003e00:05:39:29 - 00:06:03:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m glad you asked. That\u0026#39;s where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It\u0026#39;s a marketing word for reduce your calls to action. So a call to action is what you\u0026#39;re actually asking someone to do as a result of the information. You have a bunco night.\u003c/p\u003e\n\n\u003cp\u003e00:06:03:36 - 00:06:27:42\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you want them to sign up for the bunco night, right. But oftentimes we\u0026#39;re stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men\u0026#39;s and then the whole church picnic, and there\u0026#39;s just there\u0026#39;s too many different things.\u003c/p\u003e\n\n\u003cp\u003e00:06:27:42 - 00:07:02:56\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.\u003c/p\u003e\n\n\u003cp\u003e00:07:03:01 - 00:07:17:56\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they\u0026#39;re like, they had two. And they\u0026#39;re like, let me see this pair. He would say, which one of these do you want me to take away?\u003c/p\u003e\n\n\u003cp\u003e00:07:18:01 - 00:07:36:32\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey would remove one. He would take one away. And then that he\u0026#39;d bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.\u003c/p\u003e\n\n\u003cp\u003e00:07:36:32 - 00:08:02:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhen he had three they would walk away. And so the same is true in our church announcements. You your assumption and it\u0026#39;s a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it\u0026#39;s going to be for your church and for your people. And let\u0026#39;s be honest, if you work on a church staff, there\u0026#39;s the pressure of getting everyone\u0026#39;s announcement equal airtime.\u003c/p\u003e\n\n\u003cp\u003e00:08:02:16 - 00:08:20:35\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so again, we\u0026#39;re going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We\u0026#39;re going to find another way.\u003c/p\u003e\n\n\u003cp\u003e00:08:20:39 - 00:08:39:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;re going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can\u0026#39;t put that on social. And you\u0026#39;re right. I did say that again. We\u0026#39;ll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you\u0026#39;re sharing. But within that simplify see where they go.\u003c/p\u003e\n\n\u003cp\u003e00:08:39:17 - 00:09:06:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhich leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you\u0026#39;re doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don\u0026#39;t have a good church website and you want one that\u0026#39;s good and actually easy to put together, I recommend nucleus Dot church.\u003c/p\u003e\n\n\u003cp\u003e00:09:06:06 - 00:09:29:56\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHis whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that\u0026#39;s inspiring. And that one that\u0026#39;s chock full of information. So a good announcement about a, you know, story of life change at the last women\u0026#39;s bunco night and then someone sitting there like, I need to get to the bunco night.\u003c/p\u003e\n\n\u003cp\u003e00:09:29:56 - 00:09:51:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut when is it? Where is it? Like they go to the website, and the website has all of the information that they\u0026#39;re looking for. Your announcements will be better if your website can supply them with the information that they\u0026#39;re looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you\u0026#39;re watching here on YouTube, I so we operate in a cable TV mentality.\u003c/p\u003e\n\n\u003cp\u003e00:09:51:29 - 00:10:22:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren\u0026#39;t living mindset wise that way they\u0026#39;re living in a Netflix culture. And so they\u0026#39;re like, oh, my church has a bunco night. When is that again? And they\u0026#39;re thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they\u0026#39;re looking for, as opposed to relying on you in the moment on Sunday to get to church.\u003c/p\u003e\n\n\u003cp\u003e00:10:22:27 - 00:10:45:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBunco night information, which they\u0026#39;re not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they\u0026#39;ll want to go and then later in this Netflix culture, they\u0026#39;ll go on demand and they\u0026#39;ll go get it on your church website, which if you\u0026#39;re hearing this and you\u0026#39;re like, wow, okay, so we need to overhaul our church website.\u003c/p\u003e\n\n\u003cp\u003e00:10:45:27 - 00:11:05:56\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don\u0026#39;t have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I\u0026#39;d love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.\u003c/p\u003e\n\n\u003cp\u003e00:11:05:56 - 00:11:39:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we\u0026#39;ve been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here\u0026#39;s what the dictionary.com definition of inspires, really, it\u0026#39;s to fill someone with the urge or ability to do or feel something, especially to do something creative.\u003c/p\u003e\n\n\u003cp\u003e00:11:39:21 - 00:12:07:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. And so a video, if you\u0026#39;re watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?\u003c/p\u003e\n\n\u003cp\u003e00:12:07:17 - 00:12:33:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it\u0026#39;s made for. And it may not be like inspiring, but it\u0026#39;s entertaining and it gets it still gets the message across.\u003c/p\u003e\n\n\u003cp\u003e00:12:34:00 - 00:13:08:51\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhile your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there\u0026#39;s a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you\u0026#39;re using now, the the broadcast channels and the platforms for what they\u0026#39;re made for, as opposed to just simply, crushing it and pounding information down\u003c/p\u003e\n\n\u003cp\u003e00:13:08:56 - 00:13:33:45\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthrough people\u0026#39;s channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it\u0026#39;s not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.\u003c/p\u003e\n\n\u003cp\u003e00:13:33:57 - 00:13:56:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. And so the question that I want you to ask yourself when you\u0026#39;re considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men\u0026#39;s ministry happy in the women\u0026#39;s ministry happy.\u003c/p\u003e\n\n\u003cp\u003e00:13:56:01 - 00:14:23:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you\u0026#39;ve been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I\u0026#39;m sorry, we actually only do this and you got to still be people over process in this, okay?\u003c/p\u003e\n\n\u003cp\u003e00:14:23:42 - 00:14:49:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren\u0026#39;t captivating enough people is because you\u0026#39;re getting up and you\u0026#39;re announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that\u0026#39;s the only time that we have to announce anything.\u003c/p\u003e\n\n\u003cp\u003e00:14:49:23 - 00:15:12:54\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here\u0026#39;s not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it\u0026#39;s like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.\u003c/p\u003e\n\n\u003cp\u003e00:15:12:58 - 00:15:33:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYour website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they\u0026#39;re going to have a they\u0026#39;re going to have a little bit of cost associated with it.\u003c/p\u003e\n\n\u003cp\u003e00:15:33:29 - 00:15:57:44\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that\u0026#39;s another reason why some of our information falls on deaf ears.\u003c/p\u003e\n\n\u003cp\u003e00:15:57:44 - 00:16:16:58\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;re sending irrelevant announcements to people, but we don\u0026#39;t know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.\u003c/p\u003e\n\n\u003cp\u003e00:16:17:03 - 00:16:37:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that\u0026#39;s going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.\u003c/p\u003e\n\n\u003cp\u003e00:16:37:51 - 00:17:03:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn\u0026#39;t apply to greater than 50%, don\u0026#39;t announce it. And okay. And I would say no more than two call to action zone one and two announcements.\u003c/p\u003e\n\n\u003cp\u003e00:17:03:05 - 00:17:25:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow again you might be like what? Like how you\u0026#39;re trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don\u0026#39;t announce anything in store for student ministry in our main church announcement platform.\u003c/p\u003e\n\n\u003cp\u003e00:17:25:09 - 00:17:44:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. But right now we\u0026#39;re we\u0026#39;re pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it\u0026#39;s not because people don\u0026#39;t know about it. It\u0026#39;s just because it\u0026#39;s and it\u0026#39;s ended up kind of being a bad weekend for a lot of our students.\u003c/p\u003e\n\n\u003cp\u003e00:17:44:04 - 00:18:12:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, again, the publicity thing is not necessarily the issue. We don\u0026#39;t have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you\u0026#39;re sharing announcements.\u003c/p\u003e\n\n\u003cp\u003e00:18:12:32 - 00:18:34:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay, here\u0026#39;s how you can here\u0026#39;s how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you\u0026#39;re doing it. I have some some videos in the back or some photos on the back scrolling.\u003c/p\u003e\n\n\u003cp\u003e00:18:34:16 - 00:18:55:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis is a picture from last year\u0026#39;s bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she\u0026#39;s a part of a group and now she\u0026#39;s serving. And as she leading bunco night. And that\u0026#39;s why you should come to bunco night and go to our church website to sign up for this year\u0026#39;s bunco night.\u003c/p\u003e\n\n\u003cp\u003e00:18:55:25 - 00:19:15:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.\u003c/p\u003e\n\n\u003cp\u003e00:19:15:16 - 00:19:36:35\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what\u0026#39;s going on and actually move towards action of signing up for and attending your church\u0026#39;s events. Well, I\u0026#39;m glad you asked because that\u0026#39;s the next video here in this playlist.\u003c/p\u003e\n\n\u003cp\u003e00:19:36:40 - 00:19:50:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s going to be linked here on screen. So go ahead and tap that and we\u0026#39;ll see you over in that video. But don\u0026#39;t forget my friends. And as always to stay hybrid.\u003c/p\u003e","summary":"Tired of your church announcements being ignored? In this episode of the *Hybrid Ministry Podcast*, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.","date_published":"2025-02-27T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ed99a3cf-1c5c-4d49-b761-fb16bc75aa7c.mp3","mime_type":"audio/mpeg","size_in_bytes":28596554,"duration_in_seconds":1191}]},{"id":"554633e9-5d61-49a8-8efd-cc3fca04414f","title":"Episode 137: 3 Reasons Your Announcements Aren’t Working","url":"https://www.hybridministry.xyz/137","content_text":"📊 HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n✅ CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n======================================\nDESCRIPTION\nEver feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/137\n\nSOLUTIONS\n1) HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2) CHURCH COMMUNICATIONS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n3) STEAL THIS ANNOUNCEMENT STRATEGY\n[VIDEO LINK]\n\n//I CREATED THIS VIDEO SO YOU WOULDN’T HAVE TO HIRE ME\nhttps://www.youtube.com/watch?v=0OHWZFZHvaA\u0026amp;t=19s\n\n//NUCLEUS\nhttps://www.nucleus.church\n\n//VIDEO OF TIME SPENT ONLINE\nhttps://www.instagram.com/reel/DD5zLeTMitb/?igsh=MTlpMHR5c2I5Yzl5bw==\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 Nobody Knows What's Going on!\n01:40 The Problem\n03:58 The Goal\n07:43 Reason #1\n11:56 Reason #2\n17:09 Reason #3\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:01:23\nNick Clason | Hybrid Ministry\nDo you ever feel\n\n00:00:01:23 - 00:00:02:08\nNick Clason | Hybrid Ministry\nlike\n\n00:00:02:19 - 00:00:07:00\nNick Clason | Hybrid Ministry\nknows what's going on at your church? Like\n\n00:00:07:00 - 00:00:14:04\nNick Clason | Hybrid Ministry\nyou feel like nobody is ever really listened to you when you're giving the announcements?\n\n00:00:14:04 - 00:00:16:20\nNick Clason | Hybrid Ministry\nWell, in this episode I want to talk about is the\n\n00:00:16:20 - 00:00:28:03\nNick Clason | Hybrid Ministry\nproblem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase\n\n00:00:28:03 - 00:00:31:02\nNick Clason | Hybrid Ministry\nand uptake your engagement around announcements.\n\n00:00:31:02 - 00:00:42:11\nNick Clason | Hybrid Ministry\nI want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be\n\n00:00:42:11 - 00:00:47:02\nNick Clason | Hybrid Ministry\ngoing as well as you think. Plus, one solution for each of those\n\n00:00:47:11 - 00:00:47:22\nNick Clason | Hybrid Ministry\nreasons,\n\n00:00:47:22 - 00:00:50:04\nNick Clason | Hybrid Ministry\nincluding a concept called\n\n00:00:50:04 - 00:00:55:04\nNick Clason | Hybrid Ministry\ninadvertent blindness. We're going to dive into that. And I have a free\n\n00:00:55:04 - 00:01:00:10\nNick Clason | Hybrid Ministry\nresource that I think can absolutely change the game for you.\n\n00:01:00:14 - 00:01:00:19\nNick Clason | Hybrid Ministry\nI\n\n00:01:00:19 - 00:01:01:06\nNick Clason | Hybrid Ministry\nthink part\n\n00:01:01:06 - 00:01:13:08\nNick Clason | Hybrid Ministry\nof our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s\n\n00:01:13:08 - 00:01:17:21\nNick Clason | Hybrid Ministry\nand stop making boring announcements.\n\n00:01:17:21 - 00:01:35:02\nNick Clason | Hybrid Ministry\nGive me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them.\n\n00:01:35:04 - 00:02:03:00\nNick Clason | Hybrid Ministry\nLet's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube.\n\n00:02:03:00 - 00:02:05:07\nNick Clason | Hybrid Ministry\nBut one of the things I've learned in my 14\n\n00:02:05:07 - 00:02:25:08\nNick Clason | Hybrid Ministry\nyears of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.\n\n00:02:25:12 - 00:02:57:13\nNick Clason | Hybrid Ministry\nAnd you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events?\n\n00:02:57:21 - 00:03:23:16\nNick Clason | Hybrid Ministry\nAnd sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it.\n\n00:03:23:16 - 00:03:50:05\nNick Clason | Hybrid Ministry\nPoor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then.\n\n00:03:50:05 - 00:03:59:05\nNick Clason | Hybrid Ministry\nEven more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our\n\n00:03:59:05 - 00:04:12:22\nNick Clason | Hybrid Ministry\ngoal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people\n\n00:04:12:22 - 00:04:14:05\nNick Clason | Hybrid Ministry\naware of and more people\n\n00:04:14:05 - 00:04:20:22\nNick Clason | Hybrid Ministry\nto know about the thing, the event, the Bible study, the workshop, like whatever it is.\n\n00:04:20:22 - 00:04:21:15\nNick Clason | Hybrid Ministry\nRight.\n\n00:04:21:15 - 00:04:28:13\nNick Clason | Hybrid Ministry\nIs that the goal? No, it's not our goal. At least not ultimately,\n\n00:04:28:17 - 00:04:29:01\nNick Clason | Hybrid Ministry\nat\n\n00:04:29:01 - 00:04:29:09\nNick Clason | Hybrid Ministry\nleast not\n\n00:04:29:09 - 00:04:53:09\nNick Clason | Hybrid Ministry\nthe meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event\n\n00:04:53:19 - 00:04:54:05\nNick Clason | Hybrid Ministry\nis\n\n00:04:54:05 - 00:04:56:19\nNick Clason | Hybrid Ministry\nlife transformation.\n\n00:04:56:21 - 00:05:28:17\nNick Clason | Hybrid Ministry\nGive me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making.\n\n00:05:28:17 - 00:06:08:05\nNick Clason | Hybrid Ministry\nAnd so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in.\n\n00:06:08:08 - 00:06:19:05\nNick Clason | Hybrid Ministry\nSo what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital\n\n00:06:19:05 - 00:06:19:16\nNick Clason | Hybrid Ministry\nera? Right.\n\n00:06:19:16 - 00:06:20:01\nNick Clason | Hybrid Ministry\nChurches\n\n00:06:20:01 - 00:06:34:14\nNick Clason | Hybrid Ministry\nlike I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.\n\n00:06:34:20 - 00:06:49:09\nNick Clason | Hybrid Ministry\nAnd if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer.\n\n00:06:50:05 - 00:06:59:14\nNick Clason | Hybrid Ministry\nCompare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on\n\n00:06:59:14 - 00:07:00:23\nNick Clason | Hybrid Ministry\na Saturday, right?\n\n00:07:01:04 - 00:07:06:07\nNick Clason | Hybrid Ministry\nLike it's just a completely different mindset and framework. We live in a\n\n00:07:06:07 - 00:07:26:00\nNick Clason | Hybrid Ministry\nNetflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it.\n\n00:07:26:00 - 00:07:34:06\nNick Clason | Hybrid Ministry\nAnd you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect.\n\n00:07:34:06 - 00:07:43:10\nNick Clason | Hybrid Ministry\nSo I have a few ideas of three different problems and a solution for each of the problem. Let's dive in.\n\n00:07:43:10 - 00:07:57:01\nNick Clason | Hybrid Ministry\nSo one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.\n\n00:07:57:01 - 00:08:20:17\nNick Clason | Hybrid Ministry\nYou know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for.\n\n00:08:21:03 - 00:08:21:13\nNick Clason | Hybrid Ministry\nAnd\n\n00:08:21:13 - 00:08:41:01\nNick Clason | Hybrid Ministry\nso the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday.\n\n00:08:41:05 - 00:09:01:04\nNick Clason | Hybrid Ministry\nThey weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video.\n\n00:09:01:04 - 00:09:26:14\nNick Clason | Hybrid Ministry\nLove to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.\n\n00:09:26:14 - 00:09:47:15\nNick Clason | Hybrid Ministry\nWhich, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So\n\n00:09:47:15 - 00:09:56:21\nNick Clason | Hybrid Ministry\nmy proposal, right, my solution is get my free hybrid strategy guide.\n\n00:09:56:21 - 00:10:26:09\nNick Clason | Hybrid Ministry\nIt's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.\n\n00:10:26:14 - 00:10:46:04\nNick Clason | Hybrid Ministry\nRight. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for.\n\n00:10:46:04 - 00:11:07:05\nNick Clason | Hybrid Ministry\nAnd so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.\n\n00:11:07:05 - 00:11:15:02\nNick Clason | Hybrid Ministry\nAnd so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar,\n\n00:11:15:02 - 00:11:27:12\nNick Clason | Hybrid Ministry\nwhich is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.\n\n00:11:27:18 - 00:11:29:10\nNick Clason | Hybrid Ministry\nYou want it to somehow get to their\n\n00:11:29:10 - 00:11:56:09\nNick Clason | Hybrid Ministry\npersonal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.\n\n00:11:56:12 - 00:12:20:12\nNick Clason | Hybrid Ministry\nSo the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.\n\n00:12:20:14 - 00:12:42:18\nNick Clason | Hybrid Ministry\nAnd, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen.\n\n00:12:42:18 - 00:13:02:11\nNick Clason | Hybrid Ministry\nLike a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and\n\n00:13:02:11 - 00:13:02:23\nNick Clason | Hybrid Ministry\nsaying,\n\n00:13:02:23 - 00:13:03:07\nNick Clason | Hybrid Ministry\nif you\n\n00:13:03:07 - 00:13:07:03\nNick Clason | Hybrid Ministry\nwant like information about bunco night talk to do your aunt Sally.\n\n00:13:07:08 - 00:13:25:20\nNick Clason | Hybrid Ministry\nAnd if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.\n\n00:13:26:02 - 00:13:35:18\nNick Clason | Hybrid Ministry\nChuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby\n\n00:13:35:18 - 00:13:36:04\nNick Clason | Hybrid Ministry\nlike\n\n00:13:36:04 - 00:13:36:14\nNick Clason | Hybrid Ministry\nthere\n\n00:13:36:14 - 00:13:50:00\nNick Clason | Hybrid Ministry\nwere five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said,\n\n00:13:50:00 - 00:13:55:17\nNick Clason | Hybrid Ministry\nmake your nucleus, make your church website, your one stop shop.\n\n00:13:55:19 - 00:14:12:17\nNick Clason | Hybrid Ministry\nI created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier.\n\n00:14:12:17 - 00:14:41:09\nNick Clason | Hybrid Ministry\nBut in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.\n\n00:14:41:11 - 00:15:08:16\nNick Clason | Hybrid Ministry\nWhen you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right?\n\n00:15:08:16 - 00:15:31:18\nNick Clason | Hybrid Ministry\nBunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention.\n\n00:15:31:18 - 00:15:52:07\nNick Clason | Hybrid Ministry\nAnd you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.\n\n00:15:52:09 - 00:16:12:12\nNick Clason | Hybrid Ministry\nAnd then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect.\n\n00:16:12:12 - 00:16:38:16\nNick Clason | Hybrid Ministry\nAnd so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.\n\n00:16:38:16 - 00:17:01:23\nNick Clason | Hybrid Ministry\nI have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time.\n\n00:17:02:01 - 00:17:04:20\nNick Clason | Hybrid Ministry\nI can make your announcements better by keeping\n\n00:17:04:20 - 00:17:30:16\nNick Clason | Hybrid Ministry\nyour website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.\n\n00:17:30:16 - 00:17:31:02\nNick Clason | Hybrid Ministry\nAnd\n\n00:17:31:02 - 00:17:34:12\nNick Clason | Hybrid Ministry\nthat is going to be linked on the video in the very\n\n00:17:34:12 - 00:17:47:20\nNick Clason | Hybrid Ministry\nnext, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video.\n\n00:17:47:20 - 00:17:52:09\nNick Clason | Hybrid Ministry\nAnd don't forget my friends as always to stay hybrid.","content_html":"\u003cp\u003e📊 HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅ CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nEver feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📓 SHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/137\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/137\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSOLUTIONS\u003c/strong\u003e\u003cbr\u003e\n1) HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e2) CHURCH COMMUNICATIONS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e3) STEAL THIS ANNOUNCEMENT STRATEGY\u003cbr\u003e\n[VIDEO LINK]\u003c/p\u003e\n\n\u003cp\u003e//I CREATED THIS VIDEO SO YOU WOULDN’T HAVE TO HIRE ME\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=0OHWZFZHvaA\u0026t=19s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=0OHWZFZHvaA\u0026amp;t=19s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NUCLEUS\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//VIDEO OF TIME SPENT ONLINE\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/reel/DD5zLeTMitb/?igsh=MTlpMHR5c2I5Yzl5bw==\" rel=\"nofollow\"\u003ehttps://www.instagram.com/reel/DD5zLeTMitb/?igsh=MTlpMHR5c2I5Yzl5bw==\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🎉 FREE STUFF 🎉\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🛠️TOOLS I USE THAT CAN HELP YOU!\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⌚TIMECODES\u003cbr\u003e\n00:00 Nobody Knows What\u0026#39;s Going on!\u003cbr\u003e\n01:40 The Problem\u003cbr\u003e\n03:58 The Goal\u003cbr\u003e\n07:43 Reason #1\u003cbr\u003e\n11:56 Reason #2\u003cbr\u003e\n17:09 Reason #3\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:01:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDo you ever feel\u003c/p\u003e\n\n\u003cp\u003e00:00:01:23 - 00:00:02:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlike\u003c/p\u003e\n\n\u003cp\u003e00:00:02:19 - 00:00:07:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nknows what\u0026#39;s going on at your church? Like\u003c/p\u003e\n\n\u003cp\u003e00:00:07:00 - 00:00:14:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou feel like nobody is ever really listened to you when you\u0026#39;re giving the announcements?\u003c/p\u003e\n\n\u003cp\u003e00:00:14:04 - 00:00:16:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell, in this episode I want to talk about is the\u003c/p\u003e\n\n\u003cp\u003e00:00:16:20 - 00:00:28:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nproblem with most church and youth ministry announcements. So if you\u0026#39;re a youth pastor person in church communication to pastor, this will help increase\u003c/p\u003e\n\n\u003cp\u003e00:00:28:03 - 00:00:31:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand uptake your engagement around announcements.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:02 - 00:00:42:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI want to talk about the ultimate goal with all church announcements. And finally, stick around because I\u0026#39;m going to share with you three reasons that your church announcements may not be\u003c/p\u003e\n\n\u003cp\u003e00:00:42:11 - 00:00:47:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngoing as well as you think. Plus, one solution for each of those\u003c/p\u003e\n\n\u003cp\u003e00:00:47:11 - 00:00:47:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nreasons,\u003c/p\u003e\n\n\u003cp\u003e00:00:47:22 - 00:00:50:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nincluding a concept called\u003c/p\u003e\n\n\u003cp\u003e00:00:50:04 - 00:00:55:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ninadvertent blindness. We\u0026#39;re going to dive into that. And I have a free\u003c/p\u003e\n\n\u003cp\u003e00:00:55:04 - 00:01:00:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nresource that I think can absolutely change the game for you.\u003c/p\u003e\n\n\u003cp\u003e00:01:00:14 - 00:01:00:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u003c/p\u003e\n\n\u003cp\u003e00:01:00:19 - 00:01:01:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthink part\u003c/p\u003e\n\n\u003cp\u003e00:01:01:06 - 00:01:13:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof our problem here in 2025, in churches in North America, or let\u0026#39;s just be honest around the world, is that we need to stop acting as churches. Look, we\u0026#39;re in the 1990s\u003c/p\u003e\n\n\u003cp\u003e00:01:13:08 - 00:01:17:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand stop making boring announcements.\u003c/p\u003e\n\n\u003cp\u003e00:01:17:21 - 00:01:35:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGive me a like, if you\u0026#39;ve heard the stat that we as humans have a shorter attention span now than goldfish, if that\u0026#39;s the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don\u0026#39;t know about it, they can\u0026#39;t get to them.\u003c/p\u003e\n\n\u003cp\u003e00:01:35:04 - 00:02:03:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet\u0026#39;s talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It\u0026#39;s going to be linked right up here at the top of the screen if you\u0026#39;re watching here on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:02:03:00 - 00:02:05:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut one of the things I\u0026#39;ve learned in my 14\u003c/p\u003e\n\n\u003cp\u003e00:02:05:07 - 00:02:25:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyears of youth ministry experience is that attendance and, just people simply showing up. That\u0026#39;s a really important factor to planning a good event. You can have an awesome event, but if you don\u0026#39;t have people there, it\u0026#39;s going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.\u003c/p\u003e\n\n\u003cp\u003e00:02:25:12 - 00:02:57:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you know, like realizing that you\u0026#39;re giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you\u0026#39;re in youth ministry or not, we feel about our jobs and it\u0026#39;s this it\u0026#39;s right. Is are we meant to be doing what we\u0026#39;re doing to ultimately make disciples, or are we doing what we\u0026#39;re doing to plan killer events?\u003c/p\u003e\n\n\u003cp\u003e00:02:57:21 - 00:03:23:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd sometimes, if you\u0026#39;re anything like me, let\u0026#39;s just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don\u0026#39;t know about you, but that\u0026#39;s not exactly why I got into youth ministry. Right? But the problem, right, that\u0026#39;s the problem with our church announcements, is because we have an event and we want people to get to it.\u003c/p\u003e\n\n\u003cp\u003e00:03:23:16 - 00:03:50:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPoor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that\u0026#39;s the baked in assumptions, that\u0026#39;s the baked in desire. And when we say, nobody knows what\u0026#39;s going on, it\u0026#39;s because nobody is attending our events. That is the no. But that\u0026#39;s who that is coming from. So let\u0026#39;s take a step back then.\u003c/p\u003e\n\n\u003cp\u003e00:03:50:05 - 00:03:59:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nEven more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our\u003c/p\u003e\n\n\u003cp\u003e00:03:59:05 - 00:04:12:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngoal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people\u003c/p\u003e\n\n\u003cp\u003e00:04:12:22 - 00:04:14:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\naware of and more people\u003c/p\u003e\n\n\u003cp\u003e00:04:14:05 - 00:04:20:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto know about the thing, the event, the Bible study, the workshop, like whatever it is.\u003c/p\u003e\n\n\u003cp\u003e00:04:20:22 - 00:04:21:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight.\u003c/p\u003e\n\n\u003cp\u003e00:04:21:15 - 00:04:28:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIs that the goal? No, it\u0026#39;s not our goal. At least not ultimately,\u003c/p\u003e\n\n\u003cp\u003e00:04:28:17 - 00:04:29:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nat\u003c/p\u003e\n\n\u003cp\u003e00:04:29:01 - 00:04:29:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nleast not\u003c/p\u003e\n\n\u003cp\u003e00:04:29:09 - 00:04:53:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthe meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you\u0026#39;re even having such and such event\u003c/p\u003e\n\n\u003cp\u003e00:04:53:19 - 00:04:54:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis\u003c/p\u003e\n\n\u003cp\u003e00:04:54:05 - 00:04:56:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlife transformation.\u003c/p\u003e\n\n\u003cp\u003e00:04:56:21 - 00:05:28:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGive me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they\u0026#39;re not there, how can their lives be transformed? So I\u0026#39;ll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we\u0026#39;re really trying to be in the business about life transformation, which is done and led down the path through disciple making.\u003c/p\u003e\n\n\u003cp\u003e00:05:28:17 - 00:06:08:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it\u0026#39;s getting people in the room was originally that goal towards life transformation, but that\u0026#39;s not exactly the era that we\u0026#39;re living in.\u003c/p\u003e\n\n\u003cp\u003e00:06:08:08 - 00:06:19:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital\u003c/p\u003e\n\n\u003cp\u003e00:06:19:05 - 00:06:19:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nera? Right.\u003c/p\u003e\n\n\u003cp\u003e00:06:19:16 - 00:06:20:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nChurches\u003c/p\u003e\n\n\u003cp\u003e00:06:20:01 - 00:06:34:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlike I referenced it in the intro, churches are operating like it\u0026#39;s the 1990s. And here\u0026#39;s what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.\u003c/p\u003e\n\n\u003cp\u003e00:06:34:20 - 00:06:49:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you didn\u0026#39;t, then you better hope that you have a good DVR, which I don\u0026#39;t even know if those are existed in the 90s. And then if you didn\u0026#39;t have that, then tough luck. Mean you\u0026#39;re going to have to catch that sucker on syndication when it comes out in the summer.\u003c/p\u003e\n\n\u003cp\u003e00:06:50:05 - 00:06:59:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nCompare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on\u003c/p\u003e\n\n\u003cp\u003e00:06:59:14 - 00:07:00:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na Saturday, right?\u003c/p\u003e\n\n\u003cp\u003e00:07:01:04 - 00:07:06:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike it\u0026#39;s just a completely different mindset and framework. We live in a\u003c/p\u003e\n\n\u003cp\u003e00:07:06:07 - 00:07:26:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNetflix culture, not a cable TV culture, and so people when you have information, they\u0026#39;re operating under the guise of it being Netflix, but we\u0026#39;re treating it like cable TV, like we said, this thing I\u0026#39;m going to share with you the key to life. Feel like cool, tell me where to find it.\u003c/p\u003e\n\n\u003cp\u003e00:07:26:00 - 00:07:34:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you\u0026#39;re like, Sunday at 10:00, so only time to find it. That that\u0026#39;s a huge cultural disconnect.\u003c/p\u003e\n\n\u003cp\u003e00:07:34:06 - 00:07:43:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I have a few ideas of three different problems and a solution for each of the problem. Let\u0026#39;s dive in.\u003c/p\u003e\n\n\u003cp\u003e00:07:43:10 - 00:07:57:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.\u003c/p\u003e\n\n\u003cp\u003e00:07:57:01 - 00:08:20:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, there\u0026#39;s so much noise around us. There\u0026#39;s so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people\u0026#39;s attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we\u0026#39;re looking for.\u003c/p\u003e\n\n\u003cp\u003e00:08:21:03 - 00:08:21:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd\u003c/p\u003e\n\n\u003cp\u003e00:08:21:13 - 00:08:41:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nso the fact is, if people aren\u0026#39;t looking for your church thing, again, that Netflix versus cable TV, if they\u0026#39;re not looking for it, like, oh, I heard there was a retreat. So I\u0026#39;m going on the website to find the answer to it. Right? As opposed to us who we\u0026#39;re like, we\u0026#39;re dishing it out. We\u0026#39;re like, well, we announced it on Sunday.\u003c/p\u003e\n\n\u003cp\u003e00:08:41:05 - 00:09:01:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey weren\u0026#39;t looking for it on Sunday. Right? It\u0026#39;s that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I\u0026#39;ll share it again here. It\u0026#39;s going to be linked on screen. If you\u0026#39;re watching on YouTube to have you take a look. If you\u0026#39;re in a podcast catcher, you can scroll down and click the link to our YouTube video.\u003c/p\u003e\n\n\u003cp\u003e00:09:01:04 - 00:09:26:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLove to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.\u003c/p\u003e\n\n\u003cp\u003e00:09:26:14 - 00:09:47:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhich, let\u0026#39;s just be honest, it\u0026#39;s not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today\u0026#39;s day and age. In 2025, people that don\u0026#39;t know what\u0026#39;s going on, it\u0026#39;s probably because there\u0026#39;s so much to pay attention to. So\u003c/p\u003e\n\n\u003cp\u003e00:09:47:15 - 00:09:56:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmy proposal, right, my solution is get my free hybrid strategy guide.\u003c/p\u003e\n\n\u003cp\u003e00:09:56:21 - 00:10:26:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s linked down below in the show notes. And the reason why that\u0026#39;s important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.\u003c/p\u003e\n\n\u003cp\u003e00:10:26:14 - 00:10:46:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. Give me a segue. Right. If you\u0026#39;ve ever heard or thought this before, like, hey, we need to get the word out, let\u0026#39;s blitz our social channels. And if all you\u0026#39;re ever doing is blitzing your social channels with getting the word out, then you\u0026#39;re just turning your social channels into an announcement bulletin board. And that\u0026#39;s not what those were made for.\u003c/p\u003e\n\n\u003cp\u003e00:10:46:04 - 00:11:07:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you\u0026#39;re going to have a less effective reach on those social channels because you\u0026#39;re not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.\u003c/p\u003e\n\n\u003cp\u003e00:11:07:05 - 00:11:15:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so something changes. It changes on our end. It\u0026#39;ll change on their end if they\u0026#39;re subscribed to it in their where in their calendar,\u003c/p\u003e\n\n\u003cp\u003e00:11:15:02 - 00:11:27:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhich is what, like an event. That\u0026#39;s where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.\u003c/p\u003e\n\n\u003cp\u003e00:11:27:18 - 00:11:29:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou want it to somehow get to their\u003c/p\u003e\n\n\u003cp\u003e00:11:29:10 - 00:11:56:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npersonal calendar. That\u0026#39;s how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they\u0026#39;re made for. And you use social media for the purposes that it\u0026#39;s made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.\u003c/p\u003e\n\n\u003cp\u003e00:11:56:12 - 00:12:20:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we\u0026#39;ve been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.\u003c/p\u003e\n\n\u003cp\u003e00:12:20:14 - 00:12:42:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don\u0026#39;t really have experience building websites, then I 100% recommend nucleus because it\u0026#39;s a church, website builder for churches and by church like people. And so you don\u0026#39;t have to have a ton of like, website skills to make it happen.\u003c/p\u003e\n\n\u003cp\u003e00:12:42:18 - 00:13:02:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and\u003c/p\u003e\n\n\u003cp\u003e00:13:02:11 - 00:13:02:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsaying,\u003c/p\u003e\n\n\u003cp\u003e00:13:02:23 - 00:13:03:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nif you\u003c/p\u003e\n\n\u003cp\u003e00:13:03:07 - 00:13:07:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwant like information about bunco night talk to do your aunt Sally.\u003c/p\u003e\n\n\u003cp\u003e00:13:07:08 - 00:13:25:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.\u003c/p\u003e\n\n\u003cp\u003e00:13:26:02 - 00:13:35:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nChuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby\u003c/p\u003e\n\n\u003cp\u003e00:13:35:18 - 00:13:36:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlike\u003c/p\u003e\n\n\u003cp\u003e00:13:36:04 - 00:13:36:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthere\u003c/p\u003e\n\n\u003cp\u003e00:13:36:14 - 00:13:50:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwere five different call to actions in that, right? There\u0026#39;s Sally, there\u0026#39;s the youth pastor. There\u0026#39;s any different amalgamation of giving opportunities. There\u0026#39;s emailing, and then there\u0026#39;s a flier. And he said,\u003c/p\u003e\n\n\u003cp\u003e00:13:50:00 - 00:13:55:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmake your nucleus, make your church website, your one stop shop.\u003c/p\u003e\n\n\u003cp\u003e00:13:55:19 - 00:14:12:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI created a video. I\u0026#39;ll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don\u0026#39;t have to hire me. And in it, I talk about my three step strategy guide, which you\u0026#39;ll get some of that in my hybrid ministry, strategy guide if you download that from earlier.\u003c/p\u003e\n\n\u003cp\u003e00:14:12:17 - 00:14:41:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.\u003c/p\u003e\n\n\u003cp\u003e00:14:41:11 - 00:15:08:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhen you go to the theater, you\u0026#39;re not like sitting there watching a trailer to a movie that you can\u0026#39;t wait to see. And it ends with them being like, now on November 27th, it\u0026#39;s going to be showing at 11, 1131, 115, 230. And that\u0026#39;s going to be in theaters six theaters, seven is going to have at 315. Like, no, that\u0026#39;s boring, but that\u0026#39;s what we do as churches, right?\u003c/p\u003e\n\n\u003cp\u003e00:15:08:16 - 00:15:31:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBunco night. Here\u0026#39;s all the details in the fellowship hall. Bring a dip to share. It\u0026#39;s going to be on November 27th. It\u0026#39;s going to be at 730. If you don\u0026#39;t have any dice, make sure you contact your aunt Sally and she\u0026#39;ll bring you an extra pair of dice. That\u0026#39;s boring. And so we\u0026#39;re trying to take information and make that be the thing that captures people, people\u0026#39;s attention.\u003c/p\u003e\n\n\u003cp\u003e00:15:31:18 - 00:15:52:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you know as well as I, especially for Chinese social media for that that\u0026#39;s not what social is used for. Best, you\u0026#39;re not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.\u003c/p\u003e\n\n\u003cp\u003e00:15:52:09 - 00:16:12:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then when it comes out, what do you do? You go discover when it\u0026#39;s playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that\u0026#39;s going to promote people to action, and it has the opposite effect.\u003c/p\u003e\n\n\u003cp\u003e00:16:12:12 - 00:16:38:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you back up your church announcements with a good website, that\u0026#39;s always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.\u003c/p\u003e\n\n\u003cp\u003e00:16:38:16 - 00:17:01:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI have a service called communications for you. It\u0026#39;s where I will run your church communications. I will make your website. I\u0026#39;ll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I\u0026#39;m sure as I\u0026#39;m explaining, like you, you have a good website and all these things, you\u0026#39;re like, that sounds great, I don\u0026#39;t have time.\u003c/p\u003e\n\n\u003cp\u003e00:17:02:01 - 00:17:04:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI can make your announcements better by keeping\u003c/p\u003e\n\n\u003cp\u003e00:17:04:20 - 00:17:30:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyour website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they\u0026#39;re just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.\u003c/p\u003e\n\n\u003cp\u003e00:17:30:16 - 00:17:31:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd\u003c/p\u003e\n\n\u003cp\u003e00:17:31:02 - 00:17:34:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat is going to be linked on the video in the very\u003c/p\u003e\n\n\u003cp\u003e00:17:34:12 - 00:17:47:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nnext, video, in this, playlist and in this series. And so that\u0026#39;s going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We\u0026#39;ll see you over there in that video.\u003c/p\u003e\n\n\u003cp\u003e00:17:47:20 - 00:17:52:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd don\u0026#39;t forget my friends as always to stay hybrid.\u003c/p\u003e","summary":"Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.","date_published":"2025-02-20T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/554633e9-5d61-49a8-8efd-cc3fca04414f.mp3","mime_type":"audio/mpeg","size_in_bytes":25806244,"duration_in_seconds":1074}]},{"id":"26ba9147-988f-4cc6-885f-61f5b0632bb6","title":"Episode 136: 9 Easy \u0026 FREE Youth Group Game Ideas","url":"https://www.hybridministry.xyz/136","content_text":"⚡ 9 FREE DYM GAMES ⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\n\n======================================\nDESCRIPTION\n🎮 Games \u0026amp; Youth Ministry\nThis is your ultimate \"Oh Crap! I forgot the game\" video!\nGet all 9 of the games talked about in this video, from downloadyouthministry.com for COMPLETELY FREE!\n\nAll I ask for is a simple subscribe, it costs you nothing!\n\nReady to see my top 9 favorite games of all time?\nLet's check it out!\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/136\n\n9 HOW WELL DO YOU KNOW YOUR TOILET?\nThis hilarious game was my very first game in my DYM journey.\nI was in a Jimmy John's bathroom and noticed a sign with funny toilet facts on the wall. I took a photo, immediately went back to the office, and created this game. It's not my best designed resource, in fact DYM did some graphical upgrades after I submitted it, but it's on this list because it was one of my first ones.\n\nhttps://www.downloadyouthministry.com/p/toilet-trivia-game/games-738.html\n\n8 MYSTERY SEARCH\nThis is a super fun game, where you're tasked to find the hidden item in a busy photo. Think \"Where's Waldo\" meets \"Youth Ministry.\"\n\nIt's a tough contestant based game, I think, because it's fairly difficult, but there's also a social media version which I think is perfect to play on your church's social media\n\nhttps://www.downloadyouthministry.com/p/mystery-search/games/sports-6938.html\n\n7 VISUAL VARIANCE VOYAGE\nA Simple Spot the Difference Game! Social and Widescreen versions available!\n\nhttps://www.downloadyouthministry.com/p/visual-variance-voyage%3A-fall-edition/holiday-or-seasonal/fall-9043.html\n\n6 FRIENDSGIVING\nThis game is a fun take on \"This or That\" Thanksgiving Food and Activities Edition.\nOne fun way is to play with \"celebrities\" like your senior pastor.\n\"Does your senior pastor prefer Ham or Turkey?\"\n\nhttps://www.downloadyouthministry.com/p/friendsgiving/thanksgiving/thanksgiving-games-8387.html\n\n5 BACK TO SCHOOL BINGO\nOne of my favorite interactive games, where students play bingo based on how they spent their summer. There are categories such as\n\nChurch Summer Activities\nVacation\nMiscellaneous\nhttps://www.downloadyouthministry.com/p/back2school-bingo/fall/back-to-school-8921.html\n\n4 GIF FLASHBACK\nTests the memory of your students. Watch the GIF, then immediately answer a question related to it.\nThe questions get HARD!\n\nhttps://www.downloadyouthministry.com/p/gif-flashback/games-6794.html\n\n3 BRING ME\nMy All-Time-Go-To game in any moment, you don't need a screen, but we have one for this game.\nThe first student to \"Bring Me ___\" wins\nThat's it!!\n\nhttps://www.downloadyouthministry.com/p/bring-me-10-game-bundle/games-bringmebundle.html\n\n2 EMOJI PHRASEOLOGY\nMy best selling game series of all time, we have one for just about every holiday and instance in which you can possibly imagine. Guess the emoji phrase. Widescreen \u0026amp; Social versions included!\n\nhttps://www.downloadyouthministry.com/p/emoji-phraseology/social-media/instagram-6801.html\n\n1 DUCK DUCK TRIVIA\nDuck, Duck Trivia is the first of it's kind. A game inside a game. My favorite Hybrid Game we've ever played!\n\nhttps://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 \"Oh Crap! I forgot a youth group game!\"\n01:33 Free Game #9\n03:18 Free Game #8\n05:22 Free Game #7\n06:51 Free Game #6\n08:35 Free Game #5\n10:20 Free Game #4\n11:39 Free Game #3\n12:33 Free Game #2\n13:20 Free Game #1\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:03:21\nNick Clason | Hybrid Ministry\nWelcome my fellow cat herders.\n\n00:00:03:21 - 00:00:11:19\nNick Clason | Hybrid Ministry\nWelcome my fellow i.t. Specialists. Welcome my fellow pets. Math\n\n00:00:11:19 - 00:00:17:13\nNick Clason | Hybrid Ministry\ngurus. Welcome. He's past you. In this video, I'm going to share with you\n\n00:00:17:13 - 00:00:24:16\nNick Clason | Hybrid Ministry\nnine of my favorite games that I have played and created\n\n00:00:24:16 - 00:00:34:14\nNick Clason | Hybrid Ministry\nand have now published on the download Youth ministry.com website. You can go by any of them. There will be link down below and I would love a review\n\n00:00:34:14 - 00:00:35:16\nNick Clason | Hybrid Ministry\non any of them.\n\n00:00:35:21 - 00:00:40:08\nNick Clason | Hybrid Ministry\nBut why go visit me on the website when I'm\n\n00:00:40:08 - 00:00:54:06\nNick Clason | Hybrid Ministry\njust going to give you a link to download all nine of them for completely free? That's right, you've heard it completely correctly. So in this episode, not only am I going to share with you my nine favorite free games,\n\n00:00:54:06 - 00:00:54:16\nNick Clason | Hybrid Ministry\nbut\n\n00:00:54:16 - 00:00:55:02\nNick Clason | Hybrid Ministry\nit is\n\n00:00:55:02 - 00:00:55:23\nNick Clason | Hybrid Ministry\nyour ultimate\n\n00:00:55:23 - 00:00:59:13\nNick Clason | Hybrid Ministry\nin a pinch. Oh crap, I forgot about the game moment.\n\n00:00:59:13 - 00:01:04:03\nNick Clason | Hybrid Ministry\nDon't worry, my friend, I got you. Go grab that link. It will take you to drop\n\n00:01:04:03 - 00:01:04:10\nNick Clason | Hybrid Ministry\nbox\n\n00:01:04:10 - 00:01:04:23\nNick Clason | Hybrid Ministry\nand you\n\n00:01:04:23 - 00:01:08:21\nNick Clason | Hybrid Ministry\ncan get all nine of them for free. But you know would be awesome if as payment\n\n00:01:08:21 - 00:01:09:10\nNick Clason | Hybrid Ministry\nfor the nine,\n\n00:01:09:10 - 00:01:09:17\nNick Clason | Hybrid Ministry\nyou\n\n00:01:09:17 - 00:01:17:10\nNick Clason | Hybrid Ministry\njust simply hit the subscribe button. It cost you nothing. But truly it does benefit me and my channel greatly.\n\n00:01:17:13 - 00:01:29:20\nNick Clason | Hybrid Ministry\nThat sounds like a deal. Okay, awesome. Let's go. I'm going to be counting down top ten style from episode or from episode? From game idea. Number nine. And so this first one\n\n00:01:29:20 - 00:01:32:14\nNick Clason | Hybrid Ministry\nthat I'm going to show you, if you're watching here on screen,\n\n00:01:32:14 - 00:01:46:10\nNick Clason | Hybrid Ministry\nyou'll see it is called how well do you know your toilet? Now this game, the reason it's even on this list is because it was the very first game that I ever submitted.\n\n00:01:46:10 - 00:02:10:06\nNick Clason | Hybrid Ministry\nIf you're looking at it, you can probably tell I think this game was probably submitted somewhere in the realm of like eight years ago. And at that time, I thought that the submission guidelines required all the fonts to be used as Calibri. I don't think I've ever even told anybody this, but in hindsight, the font requirement for Calibri was teaching or document based resources.\n\n00:02:10:06 - 00:02:37:14\nNick Clason | Hybrid Ministry\nAnd so this game has the world's worst font for it. But the content is still great, and I even a year ago, Nick, when I had use these fonts. But here's how this here's how this game came into its inception. I was at a Jimmy John's eating lunch and I was in the bathroom washing my hands before I was heading back to work, and I found this, little like placard, this little infographic about toilets.\n\n00:02:37:14 - 00:02:54:17\nNick Clason | Hybrid Ministry\nAnd I took a picture of it and I said, these are so funny. I'm going to go home and I'm going to make a game. And so here we go. You can grab this game for free, but it's some it's things like this. Most toilets are a public B flushing the key of flat C use one third of your house is water or D are green.\n\n00:02:54:20 - 00:03:01:05\nNick Clason | Hybrid Ministry\nWhat do you think it is coming? Your answer below. Of course the answer is B flush in the key of E\n\n00:03:01:05 - 00:03:14:18\nNick Clason | Hybrid Ministry\nflat. There's ten other questions like this. And you know what? I've even put these, into like a video editing software and put a countdown timer on it and I've used this for bathroom break, slide, like a video or something.\n\n00:03:14:18 - 00:03:30:05\nNick Clason | Hybrid Ministry\nSo that's something fun to do. The eighth game that I love in this game is actually incredibly hybrid, and I, think you guys might like some of this on this channel called Mystery Search. All right. And here's how Mystery Search works. It is, this one in particular is\n\n00:03:30:05 - 00:03:36:22\nNick Clason | Hybrid Ministry\nmystery search Easter egg hunt addition. So what you do is you put a graphic on a screen, right.\n\n00:03:36:22 - 00:03:54:10\nNick Clason | Hybrid Ministry\nHere's an instruction slide. If you're watching, this egg right here, you have to find this egg on every slide. So here's the first, you know, the first slide. Where's the egg? Do you find it? Can you see it? Boom. There it is. And it's like this on every single slide. It gets harder, it gets more difficult.\n\n00:03:54:14 - 00:03:58:04\nNick Clason | Hybrid Ministry\nThere's video. So that's the still version. There's video\n\n00:03:58:04 - 00:04:13:08\nNick Clason | Hybrid Ministry\nversions. And so if you want to try and find out where this is with this guy here, he's, you know, looking at it, it's got music leading to, as you could hear just a second ago. But then you have, like, a contestant on stage, like, where's the, where's the, where is it?\n\n00:04:13:10 - 00:04:23:09\nNick Clason | Hybrid Ministry\nAnd then boom, well, egg transition comes in and then this little magnifying glass moves around until it zooms in on where the egg is and boom, sound.\n\n00:04:23:09 - 00:04:33:22\nNick Clason | Hybrid Ministry\nOkay, now that is also an available option in, phone base graphic or phone based video. So what\n\n00:04:33:22 - 00:04:34:09\nNick Clason | Hybrid Ministry\nyou could do\n\n00:04:34:09 - 00:04:48:01\nNick Clason | Hybrid Ministry\nis you could post this on your Instagram story or on your TikTok and say, find the egg and then post the second one here or link it together and video and then the magnifying glass reducing, and it'll move to the spot where the egg is located.\n\n00:04:48:01 - 00:04:58:09\nNick Clason | Hybrid Ministry\nAnd then someone will say, I found it. And if you want to make it interactive, you can poll, you know, poll options. Hey, did you find it? Yes or no beyond this sort of thing.\n\n00:04:58:09 - 00:05:06:23\nNick Clason | Hybrid Ministry\nSo this is one of my favorite games. Like I said, for free. There is an Instagram or at least a social version in in the room version and\n\n00:05:06:23 - 00:05:08:15\nNick Clason | Hybrid Ministry\na countdown version.\n\n00:05:08:15 - 00:05:09:13\nNick Clason | Hybrid Ministry\nIf you just want to play\n\n00:05:09:13 - 00:05:16:09\nNick Clason | Hybrid Ministry\nthis with a five minute countdown clock overlaid on top of it and let people as the countdown is on, you see right here up top corner\n\n00:05:16:09 - 00:05:30:04\nNick Clason | Hybrid Ministry\nas the countdown is on, let people go ahead and, play that game as it's going, game number seven, which is again for completely free, is my game called the Visual Variance Voyage.\n\n00:05:30:04 - 00:05:39:08\nNick Clason | Hybrid Ministry\nAnd this is the full edition. So this one, similarly to the last one, also has a social media option. And this one, the way that you play\n\n00:05:39:08 - 00:05:54:11\nNick Clason | Hybrid Ministry\nis very simply before this ten minute timer runs out, you need to identify the difference between the two photos. We've all done this in dentist's office. We've all done this in doctor's office, but now it is available to us in youth ministry.\n\n00:05:54:11 - 00:06:12:02\nNick Clason | Hybrid Ministry\nSo here's an example. Here's question number one. 10s is on the screen. Can you tell and can you spot the difference between these two photos I don't know. It's difficult. There's also a countdown option for this one as well, which is a really fun thing to have on have it looping. So at the end of question ten, can you figure it out I don't know.\n\n00:06:12:02 - 00:06:16:22\nNick Clason | Hybrid Ministry\nHere's the answer side. Boom right there. Those leaves are different I'm telling\n\n00:06:16:22 - 00:06:21:02\nNick Clason | Hybrid Ministry\nyou it's not super easy. And just like the last one, there's also\n\n00:06:21:02 - 00:06:31:17\nNick Clason | Hybrid Ministry\na social version as well. So here's what the social version looks like. You got these two catch fall edition. Can you tell the difference between these two photos? These are not broken up into different size.\n\n00:06:31:18 - 00:06:44:05\nNick Clason | Hybrid Ministry\nThese are actually the same slides. And so when the ten minute countdown is over all of a sudden boom it's away. And then it will circle and reveal the difference in the differences in the photo. And then the texture on screen changes to\n\n00:06:44:05 - 00:06:52:18\nNick Clason | Hybrid Ministry\ndid you get it in time. So that is option number seven. This is option number six is called Friends Giving.\n\n00:06:52:18 - 00:07:09:02\nNick Clason | Hybrid Ministry\nAnd you know, truth be told I actually had some other iterations of this. Now I've changed the branding behind it a little bit is called pickle. So you can go to the download Youth Mystery Store and search for a couple of games called Pick Them. But this one in particular, this one is meant to be a Thanksgiving theme.\n\n00:07:09:05 - 00:07:29:23\nNick Clason | Hybrid Ministry\nSo this is Friendsgiving. And so the instructions are very simple. You have to try and guess what the other person is going to do. So the question here at hand is is the friend we just call all of our contestants in this game friends. Is the friend going to stay at their house or going to travel elsewhere? Now I'm everything like, who's the friend?\n\n00:07:30:01 - 00:07:50:14\nNick Clason | Hybrid Ministry\nThat's where you can have like an opportunity to kind of implement your creativity. It could be your senior pastor and you go to his office to answer these ten Thanksgiving based questions ahead of time. Are you staying home this year or are you traveling? Are you you know, this next question here is, are you going to do a Turkey trot or are you just going to get fat and put on your stretchy pants?\n\n00:07:50:16 - 00:08:06:12\nNick Clason | Hybrid Ministry\nQuestion number three is, you know, are you going to watch the Macy's Thanksgiving Day Parade or are you going to watch NFL football? Spoiler alert you can actually do both, but we're just going to put them against each other. And so you can kind of go through that. If you don't want to use your senior pastor, you can bring contestants up on stage.\n\n00:08:06:12 - 00:08:10:04\nNick Clason | Hybrid Ministry\nIf you don't want to bring contestants up on stage, you can do volunteer leaders or\n\n00:08:10:04 - 00:08:20:10\nNick Clason | Hybrid Ministry\nsomething like that. But I also have, like a worksheet here and so they can keep track of their answers. You can print this out and give it to everybody, and they can keep track of their answers. Did they get it? Did they not?\n\n00:08:20:10 - 00:08:28:08\nNick Clason | Hybrid Ministry\nLike I said, there's this version, but and this is like a Thanksgiving version, you can play it like a Friendsgiving or something like that, or there's a pick\n\n00:08:28:08 - 00:08:33:04\nNick Clason | Hybrid Ministry\non version. You can go grab one of those over, on download using this website.\n\n00:08:33:04 - 00:08:39:12\nNick Clason | Hybrid Ministry\nThe game option number five is called Back to School bingo. And I love this game because\n\n00:08:39:12 - 00:08:43:06\nNick Clason | Hybrid Ministry\nevery single player gets a bingo card that looks just like this.\n\n00:08:43:12 - 00:09:02:15\nNick Clason | Hybrid Ministry\nAnd so instead of meeting a variety of bingo cards, there's all different numbers and all different letters. You can get the same static bingo card. And the goal is be the first one to fill three in your category or the first person to get a blackout. And so you know the categories you see here at church and youth group, school and extracurricular summer.\n\n00:09:02:17 - 00:09:05:18\nNick Clason | Hybrid Ministry\nAnd then there's just rotating slides. So I have in ten church\n\n00:09:05:18 - 00:09:21:17\nNick Clason | Hybrid Ministry\nsizes. So for example it's going to rotate through and it's random even though you know it's you know going to be question number one in the church category. Did you go to churches. Our church is youth camp this past summer. So remember this is a back to school timeline event.\n\n00:09:21:17 - 00:09:39:18\nNick Clason | Hybrid Ministry\nSo it's kind of looking back over the summer. That was as it pertains to church and youth. So did you go to youth camp last summer? And if they did, then they put, a checkmark or whatever on the little bingo spot in the church kind of category. Did you go on a summer missions trip this past summer?\n\n00:09:39:20 - 00:09:45:14\nNick Clason | Hybrid Ministry\nSo on and so forth. And so you put these in sort of a random order and like, these are obviously all in the church\n\n00:09:45:14 - 00:09:49:19\nNick Clason | Hybrid Ministry\ncategory. But if you look here at the where the folders are set up, here's the school category.\n\n00:09:49:19 - 00:09:59:12\nNick Clason | Hybrid Ministry\nAnd so this one's going to land on one of the school options here. And so, you know, it's did you already buy your school supplies for the upcoming school year.\n\n00:09:59:15 - 00:10:18:19\nNick Clason | Hybrid Ministry\nYes or no. And so it's a way to kind of do a, a recap kind of back to school kind of bingo style vibes sort of thing. So, there's these different rotating slides and if you don't want to use that, you can put it into something like a sidekick and using like people picker and just kind of copy and paste these different clues into that.\n\n00:10:18:21 - 00:10:34:20\nNick Clason | Hybrid Ministry\nMoving on to number four, this may be my favorite one on this entire list. I know I have it at four, but I'm I wrote this list a while ago. It's called GIF flashback, and it does have an Instagram version. And what it is is you simply have to watch\n\n00:10:35:07 - 00:10:43:14\nNick Clason | Hybrid Ministry\na classic GIF. So here's the Homer Simpson backs into the back of a bush, and then the multiple choice question pops up on the screen.\n\n00:10:43:14 - 00:10:55:03\nNick Clason | Hybrid Ministry\nHow many strands of hair on Homer's head did you get it? Let me know down in the comments if you did. The correct answer, of course, is here as it stops one two boom said to you got\n\n00:10:55:03 - 00:10:58:03\nNick Clason | Hybrid Ministry\nit right? And so in the same way you can play that on Instagram Stories.\n\n00:10:58:03 - 00:11:06:18\nNick Clason | Hybrid Ministry\nPlay the gif here. You let them watch it a little bit of time and then you post like the little poll question sticker right here.\n\n00:11:06:18 - 00:11:27:15\nNick Clason | Hybrid Ministry\nOkay. Instead of it having the multiple choice option listed on screen, you you post it either right here or you can post it here on the second one, right in this moment where they can answer it. Then after they answer it, they wait for this second in POV receipts 123456. Like keep going seven eight even more 910 different people in that gif.\n\n00:11:27:15 - 00:11:29:10\nNick Clason | Hybrid Ministry\nDid you get it right when\n\n00:11:29:10 - 00:11:48:23\nNick Clason | Hybrid Ministry\nyou said if there are ten people in GIF flashback, that's all it is. It just shows people and how bad their memory is on something that they just did. Also, we have a very classic game called Bring Me and Bring me, a volume one, volume two, and volume three. And so what did I say?\n\n00:11:48:23 - 00:11:49:19\nNick Clason | Hybrid Ministry\nI said you were going\n\n00:11:49:19 - 00:12:07:10\nNick Clason | Hybrid Ministry\nto get nine games, but actually you're getting nine, ten, 11 games. And in this game you very simply have to bring and be the first person to bring this item to the person on stage. So bring me a piece of gum. Bonus points if it's straight out of your mouth, bring me some Tic Tacs.\n\n00:12:07:10 - 00:12:22:14\nNick Clason | Hybrid Ministry\nBonus points for this exact flavor of Tic Tacs. Bring me some keys, glasses, a church bulletin, hand sanitizer, a hat. Bonus points if the hat looks just like this a pen, a ping pong ball, a cell phone, and bonus points for the oldest model\n\n00:12:22:14 - 00:12:28:02\nNick Clason | Hybrid Ministry\ncell phone that you get. Three of those, again, is a one of my all time favorite resources.\n\n00:12:28:02 - 00:12:32:08\nNick Clason | Hybrid Ministry\nSo quick, so simple. Just go ahead and use them. Another one of my\n\n00:12:32:08 - 00:12:50:18\nNick Clason | Hybrid Ministry\nfavorites may be my top selling category of games is emoji phraseology. And this one is, volume one. But I have all different hobbies that you can possibly think or imagine. I have a countdown version in this as well. I've Instagram version of this as well, but very simply,\n\n00:12:50:18 - 00:12:53:12\nNick Clason | Hybrid Ministry\nyou look at the emoji phrase and you try and guess what it is.\n\n00:12:53:12 - 00:13:07:20\nNick Clason | Hybrid Ministry\nWhat's this looking at here on the screen? What do you think it is? X rocket Scientist of course it's not rocket science. Or this right here a clock and an airplane and a person celebrating is it? Time flies when you're having fun? Of course it is. You know\n\n00:13:07:20 - 00:13:27:04\nNick Clason | Hybrid Ministry\nthat you can do that on Instagram. You can do that on TikTok, or you can walk around even do men on the street style videos, where you ask people if they know them and try and roast them for how bad they do, but the number one favorite game, Drum Roll please, is actually kind of detailed and explained in my 100th episode.\n\n00:13:27:04 - 00:13:42:08\nNick Clason | Hybrid Ministry\nI'll have that link right here if you want to go back and watch that from when me and the team I was at, at the church I was at during Covid did a full live, in-person YouTube show. But then we moved back to the campus and we were doing this sort of hybrid model, hence the name Hybrid Ministry show.\n\n00:13:42:10 - 00:14:00:22\nNick Clason | Hybrid Ministry\nAnd, we were creating a duck, duck, goose style game that they could watch, video on the screen, but also play an interactive version of duck, duck, goose. While it was happening on the screen. And so I took that same kind of idea and that same kind of concept. And so how it works is you play a game of\n\n00:14:00:22 - 00:14:02:22\nNick Clason | Hybrid Ministry\nrubber duck trivia, okay.\n\n00:14:03:00 - 00:14:09:08\nNick Clason | Hybrid Ministry\nAnd then here's just like the questions in the Rubber Duck trivia. And you can play just rubber duck trivia if that's what you want\n\n00:14:09:08 - 00:14:17:08\nNick Clason | Hybrid Ministry\nto do. But what really makes this fun is this is a like for just version video. You just play. You see, here's\n\n00:14:17:08 - 00:14:29:08\nNick Clason | Hybrid Ministry\nfive minutes and 32 seconds long. What happens is someone starts ducking and whenever they hear a quack on screen, they.\n\n00:14:29:10 - 00:14:48:21\nNick Clason | Hybrid Ministry\nGo there it is. When they hear the quack boom. That's when you hear, you know, duck. That's when you hit goose, okay? And then you start running and you start playing. You start going all the while as that's happening. All right. Here in just a minute. If you're watching here on screen, a trivia game is happening and the trivia game stops for no people.\n\n00:14:48:21 - 00:15:08:09\nNick Clason | Hybrid Ministry\nAnd so the question right here on screen is, rubber ducks were originally true, true toys. Is that true or false? The people who are playing duck, duck, goose right now, they are having to try and answer this question while playing duck, duck, goose. This is the most middle school game. This is the most like high energy. Just crazy insane.\n\n00:15:08:09 - 00:15:14:08\nNick Clason | Hybrid Ministry\nGet people up, get people moving. So put your people round tables, put them in rows or whatever the case might be,\n\n00:15:14:08 - 00:15:33:08\nNick Clason | Hybrid Ministry\nand send them going. There's a seven question version, there's a ten question version, and there is a countdown version. So you can go ahead and play this with your students in your next youth ministry or something like that is one of the funnest ways, I think, to kind of interact with the screen and what's happening live in the room.\n\n00:15:33:08 - 00:15:53:13\nNick Clason | Hybrid Ministry\nSo there you have it. Those are my nine most favorite games that I've created and put on download. Yes, master. But because you are loyal listener to the Hybrid Master show, you get these for free. If you're listening and you're not a youth pastor, grab the link and share it with your youth pastor friend. Give it to them.\n\n00:15:53:13 - 00:16:13:20\nNick Clason | Hybrid Ministry\nGift it to them because the next time they're in a pinch for games, boom! These are nine of my favorite. Actually, living, as we said, would bring me of my favorite screen time. Screen based games. And so excited to have you check those out. And you know what? Link right here on screen is actually going to be the start of our next little playlist series.\n\n00:16:13:20 - 00:16:32:09\nNick Clason | Hybrid Ministry\nAnd we are going to be talking about communicating in a noisy world. And next episode is going to be the reasons why your youth ministry and church announcements don't really work. We're going to dive into that. So I hope you tap onto that video. But don't forget my friends and as always, to stay hybrid.","content_html":"\u003ch3\u003e⚡ 9 FREE DYM GAMES ⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🎮 Games \u0026amp; Youth Ministry\u003cbr\u003e\nThis is your ultimate \u0026quot;Oh Crap! I forgot the game\u0026quot; video!\u003cbr\u003e\nGet all 9 of the games talked about in this video, from downloadyouthministry.com for COMPLETELY FREE!\u003c/p\u003e\n\n\u003cp\u003eAll I ask for is a simple subscribe, it costs you nothing!\u003c/p\u003e\n\n\u003cp\u003eReady to see my top 9 favorite games of all time?\u003cbr\u003e\nLet\u0026#39;s check it out!\u003c/p\u003e\n\n\u003cp\u003e📓 SHOWNOTES\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/136\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/136\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e9 HOW WELL DO YOU KNOW YOUR TOILET?\u003c/strong\u003e\u003cbr\u003e\nThis hilarious game was my very first game in my DYM journey.\u003cbr\u003e\nI was in a Jimmy John\u0026#39;s bathroom and noticed a sign with funny toilet facts on the wall. I took a photo, immediately went back to the office, and created this game. It\u0026#39;s not my best designed resource, in fact DYM did some graphical upgrades after I submitted it, but it\u0026#39;s on this list because it was one of my first ones.\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/toilet-trivia-game/games-738.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/toilet-trivia-game/games-738.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e8 MYSTERY SEARCH\u003c/strong\u003e\u003cbr\u003e\nThis is a super fun game, where you\u0026#39;re tasked to find the hidden item in a busy photo. Think \u0026quot;Where\u0026#39;s Waldo\u0026quot; meets \u0026quot;Youth Ministry.\u0026quot;\u003c/p\u003e\n\n\u003cp\u003eIt\u0026#39;s a tough contestant based game, I think, because it\u0026#39;s fairly difficult, but there\u0026#39;s also a social media version which I think is perfect to play on your church\u0026#39;s social media\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/mystery-search/games/sports-6938.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/mystery-search/games/sports-6938.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e7 VISUAL VARIANCE VOYAGE\u003c/strong\u003e\u003cbr\u003e\nA Simple Spot the Difference Game! Social and Widescreen versions available!\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/visual-variance-voyage%3A-fall-edition/holiday-or-seasonal/fall-9043.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/visual-variance-voyage%3A-fall-edition/holiday-or-seasonal/fall-9043.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e6 FRIENDSGIVING\u003c/strong\u003e\u003cbr\u003e\nThis game is a fun take on \u0026quot;This or That\u0026quot; Thanksgiving Food and Activities Edition.\u003cbr\u003e\nOne fun way is to play with \u0026quot;celebrities\u0026quot; like your senior pastor.\u003cbr\u003e\n\u0026quot;Does your senior pastor prefer Ham or Turkey?\u0026quot;\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/friendsgiving/thanksgiving/thanksgiving-games-8387.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/friendsgiving/thanksgiving/thanksgiving-games-8387.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e5 BACK TO SCHOOL BINGO\u003c/strong\u003e\u003cbr\u003e\nOne of my favorite interactive games, where students play bingo based on how they spent their summer. There are categories such as\u003c/p\u003e\n\n\u003cp\u003eChurch Summer Activities\u003cbr\u003e\nVacation\u003cbr\u003e\nMiscellaneous\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/back2school-bingo/fall/back-to-school-8921.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/back2school-bingo/fall/back-to-school-8921.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e4 GIF FLASHBACK\u003c/strong\u003e\u003cbr\u003e\nTests the memory of your students. Watch the GIF, then immediately answer a question related to it.\u003cbr\u003e\nThe questions get HARD!\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/gif-flashback/games-6794.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/gif-flashback/games-6794.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e3 BRING ME\u003c/strong\u003e\u003cbr\u003e\nMy All-Time-Go-To game in any moment, you don\u0026#39;t need a screen, but we have one for this game.\u003cbr\u003e\nThe first student to \u0026quot;Bring Me ___\u0026quot; wins\u003cbr\u003e\nThat\u0026#39;s it!!\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/bring-me-10-game-bundle/games-bringmebundle.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/bring-me-10-game-bundle/games-bringmebundle.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2 EMOJI PHRASEOLOGY\u003c/strong\u003e\u003cbr\u003e\nMy best selling game series of all time, we have one for just about every holiday and instance in which you can possibly imagine. Guess the emoji phrase. Widescreen \u0026amp; Social versions included!\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology/social-media/instagram-6801.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology/social-media/instagram-6801.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e1 DUCK DUCK TRIVIA\u003c/strong\u003e\u003cbr\u003e\nDuck, Duck Trivia is the first of it\u0026#39;s kind. A game inside a game. My favorite Hybrid Game we\u0026#39;ve ever played!\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🎉 FREE STUFF 🎉\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🛠️TOOLS I USE THAT CAN HELP YOU!\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⌚TIMECODES\u003cbr\u003e\n00:00 \u0026quot;Oh Crap! I forgot a youth group game!\u0026quot;\u003cbr\u003e\n01:33 Free Game #9\u003cbr\u003e\n03:18 Free Game #8\u003cbr\u003e\n05:22 Free Game #7\u003cbr\u003e\n06:51 Free Game #6\u003cbr\u003e\n08:35 Free Game #5\u003cbr\u003e\n10:20 Free Game #4\u003cbr\u003e\n11:39 Free Game #3\u003cbr\u003e\n12:33 Free Game #2\u003cbr\u003e\n13:20 Free Game #1\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:03:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWelcome my fellow cat herders.\u003c/p\u003e\n\n\u003cp\u003e00:00:03:21 - 00:00:11:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWelcome my fellow i.t. Specialists. Welcome my fellow pets. Math\u003c/p\u003e\n\n\u003cp\u003e00:00:11:19 - 00:00:17:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngurus. Welcome. He\u0026#39;s past you. In this video, I\u0026#39;m going to share with you\u003c/p\u003e\n\n\u003cp\u003e00:00:17:13 - 00:00:24:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nnine of my favorite games that I have played and created\u003c/p\u003e\n\n\u003cp\u003e00:00:24:16 - 00:00:34:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand have now published on the download Youth ministry.com website. You can go by any of them. There will be link down below and I would love a review\u003c/p\u003e\n\n\u003cp\u003e00:00:34:14 - 00:00:35:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\non any of them.\u003c/p\u003e\n\n\u003cp\u003e00:00:35:21 - 00:00:40:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut why go visit me on the website when I\u0026#39;m\u003c/p\u003e\n\n\u003cp\u003e00:00:40:08 - 00:00:54:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\njust going to give you a link to download all nine of them for completely free? That\u0026#39;s right, you\u0026#39;ve heard it completely correctly. So in this episode, not only am I going to share with you my nine favorite free games,\u003c/p\u003e\n\n\u003cp\u003e00:00:54:06 - 00:00:54:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbut\u003c/p\u003e\n\n\u003cp\u003e00:00:54:16 - 00:00:55:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nit is\u003c/p\u003e\n\n\u003cp\u003e00:00:55:02 - 00:00:55:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyour ultimate\u003c/p\u003e\n\n\u003cp\u003e00:00:55:23 - 00:00:59:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin a pinch. Oh crap, I forgot about the game moment.\u003c/p\u003e\n\n\u003cp\u003e00:00:59:13 - 00:01:04:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDon\u0026#39;t worry, my friend, I got you. Go grab that link. It will take you to drop\u003c/p\u003e\n\n\u003cp\u003e00:01:04:03 - 00:01:04:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbox\u003c/p\u003e\n\n\u003cp\u003e00:01:04:10 - 00:01:04:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand you\u003c/p\u003e\n\n\u003cp\u003e00:01:04:23 - 00:01:08:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncan get all nine of them for free. But you know would be awesome if as payment\u003c/p\u003e\n\n\u003cp\u003e00:01:08:21 - 00:01:09:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfor the nine,\u003c/p\u003e\n\n\u003cp\u003e00:01:09:10 - 00:01:09:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou\u003c/p\u003e\n\n\u003cp\u003e00:01:09:17 - 00:01:17:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\njust simply hit the subscribe button. It cost you nothing. But truly it does benefit me and my channel greatly.\u003c/p\u003e\n\n\u003cp\u003e00:01:17:13 - 00:01:29:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat sounds like a deal. Okay, awesome. Let\u0026#39;s go. I\u0026#39;m going to be counting down top ten style from episode or from episode? From game idea. Number nine. And so this first one\u003c/p\u003e\n\n\u003cp\u003e00:01:29:20 - 00:01:32:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat I\u0026#39;m going to show you, if you\u0026#39;re watching here on screen,\u003c/p\u003e\n\n\u003cp\u003e00:01:32:14 - 00:01:46:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou\u0026#39;ll see it is called how well do you know your toilet? Now this game, the reason it\u0026#39;s even on this list is because it was the very first game that I ever submitted.\u003c/p\u003e\n\n\u003cp\u003e00:01:46:10 - 00:02:10:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re looking at it, you can probably tell I think this game was probably submitted somewhere in the realm of like eight years ago. And at that time, I thought that the submission guidelines required all the fonts to be used as Calibri. I don\u0026#39;t think I\u0026#39;ve ever even told anybody this, but in hindsight, the font requirement for Calibri was teaching or document based resources.\u003c/p\u003e\n\n\u003cp\u003e00:02:10:06 - 00:02:37:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so this game has the world\u0026#39;s worst font for it. But the content is still great, and I even a year ago, Nick, when I had use these fonts. But here\u0026#39;s how this here\u0026#39;s how this game came into its inception. I was at a Jimmy John\u0026#39;s eating lunch and I was in the bathroom washing my hands before I was heading back to work, and I found this, little like placard, this little infographic about toilets.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:14 - 00:02:54:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I took a picture of it and I said, these are so funny. I\u0026#39;m going to go home and I\u0026#39;m going to make a game. And so here we go. You can grab this game for free, but it\u0026#39;s some it\u0026#39;s things like this. Most toilets are a public B flushing the key of flat C use one third of your house is water or D are green.\u003c/p\u003e\n\n\u003cp\u003e00:02:54:20 - 00:03:01:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat do you think it is coming? Your answer below. Of course the answer is B flush in the key of E\u003c/p\u003e\n\n\u003cp\u003e00:03:01:05 - 00:03:14:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nflat. There\u0026#39;s ten other questions like this. And you know what? I\u0026#39;ve even put these, into like a video editing software and put a countdown timer on it and I\u0026#39;ve used this for bathroom break, slide, like a video or something.\u003c/p\u003e\n\n\u003cp\u003e00:03:14:18 - 00:03:30:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo that\u0026#39;s something fun to do. The eighth game that I love in this game is actually incredibly hybrid, and I, think you guys might like some of this on this channel called Mystery Search. All right. And here\u0026#39;s how Mystery Search works. It is, this one in particular is\u003c/p\u003e\n\n\u003cp\u003e00:03:30:05 - 00:03:36:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmystery search Easter egg hunt addition. So what you do is you put a graphic on a screen, right.\u003c/p\u003e\n\n\u003cp\u003e00:03:36:22 - 00:03:54:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHere\u0026#39;s an instruction slide. If you\u0026#39;re watching, this egg right here, you have to find this egg on every slide. So here\u0026#39;s the first, you know, the first slide. Where\u0026#39;s the egg? Do you find it? Can you see it? Boom. There it is. And it\u0026#39;s like this on every single slide. It gets harder, it gets more difficult.\u003c/p\u003e\n\n\u003cp\u003e00:03:54:14 - 00:03:58:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThere\u0026#39;s video. So that\u0026#39;s the still version. There\u0026#39;s video\u003c/p\u003e\n\n\u003cp\u003e00:03:58:04 - 00:04:13:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nversions. And so if you want to try and find out where this is with this guy here, he\u0026#39;s, you know, looking at it, it\u0026#39;s got music leading to, as you could hear just a second ago. But then you have, like, a contestant on stage, like, where\u0026#39;s the, where\u0026#39;s the, where is it?\u003c/p\u003e\n\n\u003cp\u003e00:04:13:10 - 00:04:23:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then boom, well, egg transition comes in and then this little magnifying glass moves around until it zooms in on where the egg is and boom, sound.\u003c/p\u003e\n\n\u003cp\u003e00:04:23:09 - 00:04:33:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay, now that is also an available option in, phone base graphic or phone based video. So what\u003c/p\u003e\n\n\u003cp\u003e00:04:33:22 - 00:04:34:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou could do\u003c/p\u003e\n\n\u003cp\u003e00:04:34:09 - 00:04:48:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis you could post this on your Instagram story or on your TikTok and say, find the egg and then post the second one here or link it together and video and then the magnifying glass reducing, and it\u0026#39;ll move to the spot where the egg is located.\u003c/p\u003e\n\n\u003cp\u003e00:04:48:01 - 00:04:58:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then someone will say, I found it. And if you want to make it interactive, you can poll, you know, poll options. Hey, did you find it? Yes or no beyond this sort of thing.\u003c/p\u003e\n\n\u003cp\u003e00:04:58:09 - 00:05:06:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo this is one of my favorite games. Like I said, for free. There is an Instagram or at least a social version in in the room version and\u003c/p\u003e\n\n\u003cp\u003e00:05:06:23 - 00:05:08:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na countdown version.\u003c/p\u003e\n\n\u003cp\u003e00:05:08:15 - 00:05:09:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you just want to play\u003c/p\u003e\n\n\u003cp\u003e00:05:09:13 - 00:05:16:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthis with a five minute countdown clock overlaid on top of it and let people as the countdown is on, you see right here up top corner\u003c/p\u003e\n\n\u003cp\u003e00:05:16:09 - 00:05:30:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nas the countdown is on, let people go ahead and, play that game as it\u0026#39;s going, game number seven, which is again for completely free, is my game called the Visual Variance Voyage.\u003c/p\u003e\n\n\u003cp\u003e00:05:30:04 - 00:05:39:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd this is the full edition. So this one, similarly to the last one, also has a social media option. And this one, the way that you play\u003c/p\u003e\n\n\u003cp\u003e00:05:39:08 - 00:05:54:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis very simply before this ten minute timer runs out, you need to identify the difference between the two photos. We\u0026#39;ve all done this in dentist\u0026#39;s office. We\u0026#39;ve all done this in doctor\u0026#39;s office, but now it is available to us in youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:05:54:11 - 00:06:12:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo here\u0026#39;s an example. Here\u0026#39;s question number one. 10s is on the screen. Can you tell and can you spot the difference between these two photos I don\u0026#39;t know. It\u0026#39;s difficult. There\u0026#39;s also a countdown option for this one as well, which is a really fun thing to have on have it looping. So at the end of question ten, can you figure it out I don\u0026#39;t know.\u003c/p\u003e\n\n\u003cp\u003e00:06:12:02 - 00:06:16:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHere\u0026#39;s the answer side. Boom right there. Those leaves are different I\u0026#39;m telling\u003c/p\u003e\n\n\u003cp\u003e00:06:16:22 - 00:06:21:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou it\u0026#39;s not super easy. And just like the last one, there\u0026#39;s also\u003c/p\u003e\n\n\u003cp\u003e00:06:21:02 - 00:06:31:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na social version as well. So here\u0026#39;s what the social version looks like. You got these two catch fall edition. Can you tell the difference between these two photos? These are not broken up into different size.\u003c/p\u003e\n\n\u003cp\u003e00:06:31:18 - 00:06:44:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThese are actually the same slides. And so when the ten minute countdown is over all of a sudden boom it\u0026#39;s away. And then it will circle and reveal the difference in the differences in the photo. And then the texture on screen changes to\u003c/p\u003e\n\n\u003cp\u003e00:06:44:05 - 00:06:52:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndid you get it in time. So that is option number seven. This is option number six is called Friends Giving.\u003c/p\u003e\n\n\u003cp\u003e00:06:52:18 - 00:07:09:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you know, truth be told I actually had some other iterations of this. Now I\u0026#39;ve changed the branding behind it a little bit is called pickle. So you can go to the download Youth Mystery Store and search for a couple of games called Pick Them. But this one in particular, this one is meant to be a Thanksgiving theme.\u003c/p\u003e\n\n\u003cp\u003e00:07:09:05 - 00:07:29:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo this is Friendsgiving. And so the instructions are very simple. You have to try and guess what the other person is going to do. So the question here at hand is is the friend we just call all of our contestants in this game friends. Is the friend going to stay at their house or going to travel elsewhere? Now I\u0026#39;m everything like, who\u0026#39;s the friend?\u003c/p\u003e\n\n\u003cp\u003e00:07:30:01 - 00:07:50:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s where you can have like an opportunity to kind of implement your creativity. It could be your senior pastor and you go to his office to answer these ten Thanksgiving based questions ahead of time. Are you staying home this year or are you traveling? Are you you know, this next question here is, are you going to do a Turkey trot or are you just going to get fat and put on your stretchy pants?\u003c/p\u003e\n\n\u003cp\u003e00:07:50:16 - 00:08:06:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nQuestion number three is, you know, are you going to watch the Macy\u0026#39;s Thanksgiving Day Parade or are you going to watch NFL football? Spoiler alert you can actually do both, but we\u0026#39;re just going to put them against each other. And so you can kind of go through that. If you don\u0026#39;t want to use your senior pastor, you can bring contestants up on stage.\u003c/p\u003e\n\n\u003cp\u003e00:08:06:12 - 00:08:10:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you don\u0026#39;t want to bring contestants up on stage, you can do volunteer leaders or\u003c/p\u003e\n\n\u003cp\u003e00:08:10:04 - 00:08:20:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsomething like that. But I also have, like a worksheet here and so they can keep track of their answers. You can print this out and give it to everybody, and they can keep track of their answers. Did they get it? Did they not?\u003c/p\u003e\n\n\u003cp\u003e00:08:20:10 - 00:08:28:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I said, there\u0026#39;s this version, but and this is like a Thanksgiving version, you can play it like a Friendsgiving or something like that, or there\u0026#39;s a pick\u003c/p\u003e\n\n\u003cp\u003e00:08:28:08 - 00:08:33:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\non version. You can go grab one of those over, on download using this website.\u003c/p\u003e\n\n\u003cp\u003e00:08:33:04 - 00:08:39:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe game option number five is called Back to School bingo. And I love this game because\u003c/p\u003e\n\n\u003cp\u003e00:08:39:12 - 00:08:43:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nevery single player gets a bingo card that looks just like this.\u003c/p\u003e\n\n\u003cp\u003e00:08:43:12 - 00:09:02:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so instead of meeting a variety of bingo cards, there\u0026#39;s all different numbers and all different letters. You can get the same static bingo card. And the goal is be the first one to fill three in your category or the first person to get a blackout. And so you know the categories you see here at church and youth group, school and extracurricular summer.\u003c/p\u003e\n\n\u003cp\u003e00:09:02:17 - 00:09:05:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then there\u0026#39;s just rotating slides. So I have in ten church\u003c/p\u003e\n\n\u003cp\u003e00:09:05:18 - 00:09:21:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsizes. So for example it\u0026#39;s going to rotate through and it\u0026#39;s random even though you know it\u0026#39;s you know going to be question number one in the church category. Did you go to churches. Our church is youth camp this past summer. So remember this is a back to school timeline event.\u003c/p\u003e\n\n\u003cp\u003e00:09:21:17 - 00:09:39:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo it\u0026#39;s kind of looking back over the summer. That was as it pertains to church and youth. So did you go to youth camp last summer? And if they did, then they put, a checkmark or whatever on the little bingo spot in the church kind of category. Did you go on a summer missions trip this past summer?\u003c/p\u003e\n\n\u003cp\u003e00:09:39:20 - 00:09:45:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo on and so forth. And so you put these in sort of a random order and like, these are obviously all in the church\u003c/p\u003e\n\n\u003cp\u003e00:09:45:14 - 00:09:49:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncategory. But if you look here at the where the folders are set up, here\u0026#39;s the school category.\u003c/p\u003e\n\n\u003cp\u003e00:09:49:19 - 00:09:59:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so this one\u0026#39;s going to land on one of the school options here. And so, you know, it\u0026#39;s did you already buy your school supplies for the upcoming school year.\u003c/p\u003e\n\n\u003cp\u003e00:09:59:15 - 00:10:18:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYes or no. And so it\u0026#39;s a way to kind of do a, a recap kind of back to school kind of bingo style vibes sort of thing. So, there\u0026#39;s these different rotating slides and if you don\u0026#39;t want to use that, you can put it into something like a sidekick and using like people picker and just kind of copy and paste these different clues into that.\u003c/p\u003e\n\n\u003cp\u003e00:10:18:21 - 00:10:34:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMoving on to number four, this may be my favorite one on this entire list. I know I have it at four, but I\u0026#39;m I wrote this list a while ago. It\u0026#39;s called GIF flashback, and it does have an Instagram version. And what it is is you simply have to watch\u003c/p\u003e\n\n\u003cp\u003e00:10:35:07 - 00:10:43:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na classic GIF. So here\u0026#39;s the Homer Simpson backs into the back of a bush, and then the multiple choice question pops up on the screen.\u003c/p\u003e\n\n\u003cp\u003e00:10:43:14 - 00:10:55:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHow many strands of hair on Homer\u0026#39;s head did you get it? Let me know down in the comments if you did. The correct answer, of course, is here as it stops one two boom said to you got\u003c/p\u003e\n\n\u003cp\u003e00:10:55:03 - 00:10:58:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nit right? And so in the same way you can play that on Instagram Stories.\u003c/p\u003e\n\n\u003cp\u003e00:10:58:03 - 00:11:06:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPlay the gif here. You let them watch it a little bit of time and then you post like the little poll question sticker right here.\u003c/p\u003e\n\n\u003cp\u003e00:11:06:18 - 00:11:27:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. Instead of it having the multiple choice option listed on screen, you you post it either right here or you can post it here on the second one, right in this moment where they can answer it. Then after they answer it, they wait for this second in POV receipts 123456. Like keep going seven eight even more 910 different people in that gif.\u003c/p\u003e\n\n\u003cp\u003e00:11:27:15 - 00:11:29:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDid you get it right when\u003c/p\u003e\n\n\u003cp\u003e00:11:29:10 - 00:11:48:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou said if there are ten people in GIF flashback, that\u0026#39;s all it is. It just shows people and how bad their memory is on something that they just did. Also, we have a very classic game called Bring Me and Bring me, a volume one, volume two, and volume three. And so what did I say?\u003c/p\u003e\n\n\u003cp\u003e00:11:48:23 - 00:11:49:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI said you were going\u003c/p\u003e\n\n\u003cp\u003e00:11:49:19 - 00:12:07:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto get nine games, but actually you\u0026#39;re getting nine, ten, 11 games. And in this game you very simply have to bring and be the first person to bring this item to the person on stage. So bring me a piece of gum. Bonus points if it\u0026#39;s straight out of your mouth, bring me some Tic Tacs.\u003c/p\u003e\n\n\u003cp\u003e00:12:07:10 - 00:12:22:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBonus points for this exact flavor of Tic Tacs. Bring me some keys, glasses, a church bulletin, hand sanitizer, a hat. Bonus points if the hat looks just like this a pen, a ping pong ball, a cell phone, and bonus points for the oldest model\u003c/p\u003e\n\n\u003cp\u003e00:12:22:14 - 00:12:28:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncell phone that you get. Three of those, again, is a one of my all time favorite resources.\u003c/p\u003e\n\n\u003cp\u003e00:12:28:02 - 00:12:32:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo quick, so simple. Just go ahead and use them. Another one of my\u003c/p\u003e\n\n\u003cp\u003e00:12:32:08 - 00:12:50:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfavorites may be my top selling category of games is emoji phraseology. And this one is, volume one. But I have all different hobbies that you can possibly think or imagine. I have a countdown version in this as well. I\u0026#39;ve Instagram version of this as well, but very simply,\u003c/p\u003e\n\n\u003cp\u003e00:12:50:18 - 00:12:53:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou look at the emoji phrase and you try and guess what it is.\u003c/p\u003e\n\n\u003cp\u003e00:12:53:12 - 00:13:07:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat\u0026#39;s this looking at here on the screen? What do you think it is? X rocket Scientist of course it\u0026#39;s not rocket science. Or this right here a clock and an airplane and a person celebrating is it? Time flies when you\u0026#39;re having fun? Of course it is. You know\u003c/p\u003e\n\n\u003cp\u003e00:13:07:20 - 00:13:27:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat you can do that on Instagram. You can do that on TikTok, or you can walk around even do men on the street style videos, where you ask people if they know them and try and roast them for how bad they do, but the number one favorite game, Drum Roll please, is actually kind of detailed and explained in my 100th episode.\u003c/p\u003e\n\n\u003cp\u003e00:13:27:04 - 00:13:42:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;ll have that link right here if you want to go back and watch that from when me and the team I was at, at the church I was at during Covid did a full live, in-person YouTube show. But then we moved back to the campus and we were doing this sort of hybrid model, hence the name Hybrid Ministry show.\u003c/p\u003e\n\n\u003cp\u003e00:13:42:10 - 00:14:00:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, we were creating a duck, duck, goose style game that they could watch, video on the screen, but also play an interactive version of duck, duck, goose. While it was happening on the screen. And so I took that same kind of idea and that same kind of concept. And so how it works is you play a game of\u003c/p\u003e\n\n\u003cp\u003e00:14:00:22 - 00:14:02:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nrubber duck trivia, okay.\u003c/p\u003e\n\n\u003cp\u003e00:14:03:00 - 00:14:09:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then here\u0026#39;s just like the questions in the Rubber Duck trivia. And you can play just rubber duck trivia if that\u0026#39;s what you want\u003c/p\u003e\n\n\u003cp\u003e00:14:09:08 - 00:14:17:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto do. But what really makes this fun is this is a like for just version video. You just play. You see, here\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:14:17:08 - 00:14:29:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfive minutes and 32 seconds long. What happens is someone starts ducking and whenever they hear a quack on screen, they.\u003c/p\u003e\n\n\u003cp\u003e00:14:29:10 - 00:14:48:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGo there it is. When they hear the quack boom. That\u0026#39;s when you hear, you know, duck. That\u0026#39;s when you hit goose, okay? And then you start running and you start playing. You start going all the while as that\u0026#39;s happening. All right. Here in just a minute. If you\u0026#39;re watching here on screen, a trivia game is happening and the trivia game stops for no people.\u003c/p\u003e\n\n\u003cp\u003e00:14:48:21 - 00:15:08:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so the question right here on screen is, rubber ducks were originally true, true toys. Is that true or false? The people who are playing duck, duck, goose right now, they are having to try and answer this question while playing duck, duck, goose. This is the most middle school game. This is the most like high energy. Just crazy insane.\u003c/p\u003e\n\n\u003cp\u003e00:15:08:09 - 00:15:14:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGet people up, get people moving. So put your people round tables, put them in rows or whatever the case might be,\u003c/p\u003e\n\n\u003cp\u003e00:15:14:08 - 00:15:33:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand send them going. There\u0026#39;s a seven question version, there\u0026#39;s a ten question version, and there is a countdown version. So you can go ahead and play this with your students in your next youth ministry or something like that is one of the funnest ways, I think, to kind of interact with the screen and what\u0026#39;s happening live in the room.\u003c/p\u003e\n\n\u003cp\u003e00:15:33:08 - 00:15:53:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo there you have it. Those are my nine most favorite games that I\u0026#39;ve created and put on download. Yes, master. But because you are loyal listener to the Hybrid Master show, you get these for free. If you\u0026#39;re listening and you\u0026#39;re not a youth pastor, grab the link and share it with your youth pastor friend. Give it to them.\u003c/p\u003e\n\n\u003cp\u003e00:15:53:13 - 00:16:13:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGift it to them because the next time they\u0026#39;re in a pinch for games, boom! These are nine of my favorite. Actually, living, as we said, would bring me of my favorite screen time. Screen based games. And so excited to have you check those out. And you know what? Link right here on screen is actually going to be the start of our next little playlist series.\u003c/p\u003e\n\n\u003cp\u003e00:16:13:20 - 00:16:32:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we are going to be talking about communicating in a noisy world. And next episode is going to be the reasons why your youth ministry and church announcements don\u0026#39;t really work. We\u0026#39;re going to dive into that. So I hope you tap onto that video. But don\u0026#39;t forget my friends and as always, to stay hybrid.\u003c/p\u003e","summary":"🎮 Games \u0026 Youth Ministry\r\nThis is your ultimate \"Oh Crap! I forgot the game\" video!\r\nGet all 9 of the games talked about in this video, from downloadyouthministry.com for COMPLETELY FREE!\r\n\r\nAll I ask for is a simple subscribe, it costs you nothing!\r\n\r\nReady to see my top 9 favorite games of all time?\r\nLet's check it out!","date_published":"2025-02-13T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/26ba9147-988f-4cc6-885f-61f5b0632bb6.mp3","mime_type":"audio/mpeg","size_in_bytes":25806244,"duration_in_seconds":1074}]},{"id":"1aa532cb-f7c9-45b5-bff5-3051f9ca180b","title":"Episode 135: Rules for Teens - Building Real Relationships in a Digital Age","url":"https://www.hybridministry.xyz/135","content_text":"🎧 Become a “Hybrid Hero\"\nhttps://www.patreon.com/hybridministry\n\n📲 Phone Free Activity Guides\nhttps://www.patreon.com/hybridministry/shop/phone-free-event-guide-850030?source=storefront\n\nDESCRIPTION\nSocial media has transformed how we connect, fueled by the rise of smartphones and evolving platforms. In this episode, we define social media’s roots, from its early pioneers like MySpace and Facebook to today’s dynamic apps like TikTok, and explore how to use technology as a tool to foster authentic relationships. Plus, we share practical tips for building deeper connections and introduce a Phone-Free Family Planning Guide to help balance digital and real-world interactions. \n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/135\n\n//DETOX WORKSHEET\nhttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?source=storefront\n\n//AUDIT WORKSHEET\nhttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?source=storefront\n\n//PARENT TECH TALKS\nhttps://www.patreon.com/hybridministry/shop/parent-tech-talks-817359?source=storefront\n\n//📲 PHONE FREE ACTIVITY GUIDE\nhttps://www.patreon.com/hybridministry/shop/phone-free-event-guide-850030?source=storefront\n\n//ARTICLE\nhttps://www.broadbandsearch.net/blog/complete-history-social-media\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 Do Phones Ruin Friendships?\n01:47 What is Social Media?\n08:10 Idea #1 \n11:40 Idea #2 \n13:34 Idea #3\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:01:00\nNick Clason | Hybrid Ministry\nSocial\n\n00:00:01:00 - 00:00:06:20\nNick Clason | Hybrid Ministry\nmedia usage has been growing. In fact, it's been growing since the beginning\n\n00:00:06:20 - 00:00:19:03\nNick Clason | Hybrid Ministry\nof time. I would probably attribute the majority of social media growth to the invention of, and the rising prevalence of access to smartphones.\n\n00:00:19:03 - 00:00:19:13\nNick Clason | Hybrid Ministry\nIf\n\n00:00:19:13 - 00:00:32:16\nNick Clason | Hybrid Ministry\nyou're watching this video here, go ahead and give me a like. If you remember the invention of the smartphone. And if you don't, then you owe me a subscribe because you're probably a teenager who has only ever had access to a smartphone.\n\n00:00:32:18 - 00:00:56:21\nNick Clason | Hybrid Ministry\nThat juxtaposition right there is the inherent tension that exists between teenagers and parents who are navigating a brand new landscape. And so in this video, what I want to do, titled Building Real Relationships in the Digital Age, we're going to define what social media, even is. Everyone kind of carries in their own built in and baked in connotations of\n\n00:00:56:21 - 00:00:58:09\nNick Clason | Hybrid Ministry\nbut what is it really?\n\n00:00:58:10 - 00:01:18:23\nNick Clason | Hybrid Ministry\nI'm also going to share with you some real tips to building relationships in the digital age. And spoiler, some of those tips are actually going to be leaning into tech as a tool to enhance and build some of those relationships, and make sure that you stick around to the very end of the video, because I have for you a phone free activity guide.\n\n00:01:18:23 - 00:01:38:19\nNick Clason | Hybrid Ministry\nAnd what this is going to do is not only give you ideas of, you know, phone free activities that you can do, but it's going to help you navigate some of those conversations, especially with getting some of your friends maybe on board, to do an event that is more phone free, even though they may be a little bit more drawn to an addicted to their phones.\n\n00:01:38:19 - 00:02:02:23\nNick Clason | Hybrid Ministry\nAnd it's also going to help give you a framework as a family, how to also implement some of those events. Welcome, my friends, to the Hybrid Minister show. Hey everybody, welcome to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet. My name is Nick Clayson. I've been a youth pastor and in youth ministry for 14, going on 14.5, soon to be 15 years.\n\n00:02:02:23 - 00:02:05:04\nNick Clason | Hybrid Ministry\nAnd if you're watching here on YouTube, you'll see a chart\n\n00:02:05:04 - 00:02:27:01\nNick Clason | Hybrid Ministry\nthat defines social media usage from the beginning of 2012 all the way through when this data was captured in 2023. And I just want to let you know that if you're not watching on YouTube or if you're in the podcast, catch wherever you're listening. There are chapters included so that you can kind of hopper and skip around to the parts of this video that kind of make the most sense to you.\n\n00:02:27:01 - 00:02:50:08\nNick Clason | Hybrid Ministry\nBut as we're looking at this chart, whether you're watching on YouTube or you just listening to me, describe it via your audio podcast feed, you see that in January of 2012, there were just over, 1400 users of different social accounts. Fast forward to January of 2023, and as you can imagine, that number has ballooned up to 4760.\n\n00:02:50:08 - 00:02:57:03\nNick Clason | Hybrid Ministry\nAnd it's probably a surely greater than 5000 now at this point, as we have surpassed into 2025\n\n00:02:57:03 - 00:02:57:16\nNick Clason | Hybrid Ministry\nand\n\n00:02:57:16 - 00:03:21:15\nNick Clason | Hybrid Ministry\nbeyond. Well, what exactly is. I think this is important. Right. And so like if you're a chapter person, you move skip this one like the definition of social media. But I think it's important for us to take a quick step back, peel back the curtain a little bit, and really try and understand what social media not only is, but where it's coming from.\n\n00:03:21:17 - 00:03:40:04\nNick Clason | Hybrid Ministry\nAnd it's inherent like reason for even existing in the first place. And so I tried my best. I looked across some websites, I use some I, but at the end of the day, the definition that I sort of came to and use some different like articles for their link down below if you want to read them, is that social media is\n\n00:03:40:04 - 00:03:53:08\nNick Clason | Hybrid Ministry\nonline communication designed to create networks and communities where ideas, information, messages, photos, etc. can be freely shared.\n\n00:03:53:08 - 00:04:17:19\nNick Clason | Hybrid Ministry\nAnd if you think about what's baked into that definition, is the desire for a lot of different things communication, messages, photos, ideas, right? Like it is evolved to a spot where it's more than just a photo sharing avenue or a video sharing avenue. You can communicate ideas. You can communicate information, you can create networks, you can find people.\n\n00:04:18:00 - 00:04:46:10\nNick Clason | Hybrid Ministry\nBut at the base of it all is social is what it's social, right? At least in its original iteration. And it's original. Inception. The idea and the purpose behind social media was creating community and networks and connections where you could keep up with people you know. Many of us would trace socials roots back to the invention of Facebook and what Zuckerberg did on Harvard's campus.\n\n00:04:46:10 - 00:05:17:01\nNick Clason | Hybrid Ministry\nBut believe it or not, social existed even before that. And I would say you could kind of trace some of its ideas back to the 90s when blogs were invented, you know, blogs kind of planted this idea in the world's heads that people, individual people, people outside of the traditional news media outlets and news sources that they could post whatever and whenever they wanted and receive feedback in live time without having to go through that pesky use.\n\n00:05:17:01 - 00:05:39:09\nNick Clason | Hybrid Ministry\nLike I said of like that third party. And so if you're watching here on YouTube, if you're not linked down below in the show notes hybrid ministry.xyz/135. I use this article from Broadband and Search. It's an article. What it did is it traced some of the very original social networks. So in 1997, some of you might not even know this if you don't give me a like.\n\n00:05:39:09 - 00:06:07:08\nNick Clason | Hybrid Ministry\nBut six degrees was was what this, this article brought in search what they define as the very first social platform. And then following that in 2002, Friendster and Myspace and LinkedIn all were invented, and Twitter was in 2006. And then Facebook finally came and burst on the scene in, I believe this 2000 and, four, when we officially got the launch of Facebook.\n\n00:06:07:08 - 00:06:33:03\nNick Clason | Hybrid Ministry\nAnd as you know, it originally launched only as an exclusive opportunity on the Harvard campus, but it soon expanded beyond that. And by 2008, Facebook overtook Myspace as the most visited website in the world. 2010 is when Instagram launched, and that's actually when I dived in, dove in, to being a youth pastor. And so, I always say, I was an Instagram baby as a youth pastor.\n\n00:06:33:03 - 00:07:01:17\nNick Clason | Hybrid Ministry\nAnd so, I've been around as a youth pastor as long as Instagram has been around, and Instagram launched originally as sort of just a photo sharing app, is meant to be a little bit more artsy than that. Maybe what was going on over in Facebook. And then 2011, Snapchat came. And Snapchat has ushered in a lot of different features that different platforms, especially with the idea of like stories have kind of adopted and made a very like big staple on their platform especially I'm looking at you Instagram and Facebook.\n\n00:07:01:17 - 00:07:13:12\nNick Clason | Hybrid Ministry\nAnd then in 2016, TikTok was invented. And in 2020, a few years after the invention of TikTok, it took the world by storm and frankly, ushered in a new social era.\n\n00:07:13:12 - 00:07:24:11\nNick Clason | Hybrid Ministry\nYou know, give me a like if you know that as you've watched videos on TikTok recently, do you even recognize or know the people that have posted the videos that you're watching?\n\n00:07:24:13 - 00:07:38:11\nNick Clason | Hybrid Ministry\nThat's the new era, right? Social, in its original iteration, was meant to be about connections and networks, but now it's much more about maybe entertainment, sharing ideas, or even just like humor, right? And\n\n00:07:38:11 - 00:07:38:21\nNick Clason | Hybrid Ministry\nlaughing\n\n00:07:38:21 - 00:07:39:07\nNick Clason | Hybrid Ministry\nand sharing\n\n00:07:39:07 - 00:07:52:07\nNick Clason | Hybrid Ministry\nthings that cause people to laugh. And like I said, you can draw a thread all the way back, especially to the origin of some of these, to the idea behind friendship and community.\n\n00:07:52:09 - 00:08:11:01\nNick Clason | Hybrid Ministry\nAnd speaking of tracing a thread all the way back again, if you're watching here on YouTube, you've seen other chart from that broadband and search article, and it just, lays out the history of social, social platforms and social networks. Go ahead and take a screenshot of that and you can study that later on in your time. But what I want to move on to is I want to\n\n00:08:11:01 - 00:08:19:01\nNick Clason | Hybrid Ministry\nkind of ask this question, how can we build relationships in a digitally based world?\n\n00:08:19:01 - 00:08:36:21\nNick Clason | Hybrid Ministry\nYou know, there's, a video that I came across, during kind of like Christmas break, New Year's time, and it shows and I'll, I'll link it here on screen. You can go ahead and take a look at it, but it shows how humans have spent their time over the course of history. And like the 40s and 50s, is primarily family.\n\n00:08:36:21 - 00:09:01:04\nNick Clason | Hybrid Ministry\nAnd then quickly friends took over that top spot on the kind of bar graph. But then as soon as the internet was existed, boom, it skyrocketed to the top. And what we know is that while in its original form, social was created for human ideas and connection, it has sort of supplanted what it was originally brought into. Meaningful right?\n\n00:09:01:04 - 00:09:03:23\nNick Clason | Hybrid Ministry\nIt was meant for us to connect better. But while\n\n00:09:03:23 - 00:09:38:23\nNick Clason | Hybrid Ministry\nthere's still a possibility of that happening, you know just as well as AI that some of us can spend mindless amounts of time, energy, hours and effort on social media if we're not intentional. So how do we get back to the roots of what we want? Not throwing the baby out with the bathwater, so to speak, getting rid of phones and screens and social altogether, but using it in a way that's hygienic in a 2025, always on digitally focused world, I have three tips on how you can build relationships in a digital world.\n\n00:09:38:23 - 00:09:45:14\nNick Clason | Hybrid Ministry\nAnd the first is so simple, right? It's just put the phone down, right.\n\n00:09:45:14 - 00:10:01:01\nNick Clason | Hybrid Ministry\nAnd that might seem so obvious and that might seem so basic to you, but the reason why this is important is because you need to understand that the our phones and social and some of these apps are intentionally designed to release a chemical called dopamine.\n\n00:10:01:01 - 00:10:10:10\nNick Clason | Hybrid Ministry\nI'm sure you've heard this before. When you get a notification or when you doom scroll, they're built to be intentionally addictive.\n\n00:10:10:10 - 00:10:25:14\nNick Clason | Hybrid Ministry\nAnd so while their art is good and while there can be value behind it, and as youth pastors and parents, we know we can use it even as a tool in our own lives, in our own ministries, in our own families, we also know that they're built to be intentionally addictive.\n\n00:10:25:14 - 00:10:41:22\nNick Clason | Hybrid Ministry\nSo create a space where you can learn how to put the phone down. In fact, if you go back to the very first episode linked, in the playlist linked right here, the top of the screen, about detoxing in a always on tech filled world, I give some tips. There's even a worksheet\n\n00:10:41:22 - 00:10:47:09\nNick Clason | Hybrid Ministry\nin that video about getting rid and creating kind of phone free environments.\n\n00:10:47:09 - 00:10:51:08\nNick Clason | Hybrid Ministry\nI believe if you, look at the worksheet in that one, I have linked like a phone\n\n00:10:51:08 - 00:10:51:18\nNick Clason | Hybrid Ministry\njail.\n\n00:10:52:04 - 00:11:04:23\nNick Clason | Hybrid Ministry\nWhat if you did something so dramatic in your own life or your own family, where you created, like a phone jail or a phone locker kind of speak so that you could put it down and you can force yourself to not go back and pick it up.\n\n00:11:05:01 - 00:11:24:09\nNick Clason | Hybrid Ministry\nIn fact, I made a New Year's resolution this year that when I got home from work, I want from the time I get home from work until bedtime with my kids, I want it to be phone free. Like I want to put my phone down. I want to live my life and I hope, listen. I host a podcast called The Hybrid Ministry Show.\n\n00:11:24:10 - 00:11:39:23\nNick Clason | Hybrid Ministry\nLike, I'm all about digital. I'm all about technology. But I also don't want technology to run me. I want it to be a part of my life that's useful and meaningful and that I use. But I don't want it to run me. And so I want to put my phone on, and I want to live my life\n\n00:11:39:23 - 00:11:40:20\nNick Clason | Hybrid Ministry\nwith my family.\n\n00:11:40:20 - 00:11:55:15\nNick Clason | Hybrid Ministry\nThe second idea I have for you is that why you should put your phone down? I'm speaking to those of you who are kind of hard chargers, like, yeah, like get rid of it. The second piece is tech can enhance relationships. So while you\n\n00:11:55:15 - 00:12:03:06\nNick Clason | Hybrid Ministry\nshould put your phone down so that you can live your life so that you can enhance those relationships, which is what social was built on foundationally in the first place.\n\n00:12:03:08 - 00:12:22:09\nNick Clason | Hybrid Ministry\nTech is a tool to be used like I just minutes ago. I am late at night, got done watching a basketball game. Shout out to the Oklahoma City Thunder 13 game win streak, longest in franchise history. I was texting my friend in Minnesota hours away, and we're texting about sports and basketball and life.\n\n00:12:22:09 - 00:12:27:17\nNick Clason | Hybrid Ministry\nLike, I haven't seen him in person in months, but our relationship still exists.\n\n00:12:27:17 - 00:12:51:02\nNick Clason | Hybrid Ministry\nWe send memes to each other in real, and we text each other and we'll call each other and we'll chat through life. And, you know, monumental moments like tech can still enhance and keep a relationship going, right? I think about group chats. I even think about silly things like sharing memes and reels. I think that's a way in today's day and age, in 2025 and beyond, that can be a love language, so to speak.\n\n00:12:51:02 - 00:13:16:11\nNick Clason | Hybrid Ministry\nYou know, like I have a resident now who, was off social media because he was trying to, like, focus more time on his schoolwork. And I, would screenshot or screen record reels or memes of things. He's a big office guy, and we would kind of connect on those, and I'd send this to him in text and he'd be like, thank you for knowing and noticing that I'm not social and for sending this to me so that I can actually, like, see these things.\n\n00:13:16:11 - 00:13:37:19\nNick Clason | Hybrid Ministry\nRight. Like it's still a way to connect as a matter of the medium. Like it just is a way for us to kind of like share some things, ideas and laugh together. And so that's where this saw this whole idea of hybrid comes in responsible usage. Put it down, but understand that it can still be a tool. The third idea I have for you is create rules for yourselves.\n\n00:13:37:19 - 00:13:43:11\nNick Clason | Hybrid Ministry\nOr perhaps if you're a parent, a teenager, if you're a youth pastor, this is where I want to encourage you to maybe\n\n00:13:43:11 - 00:13:54:23\nNick Clason | Hybrid Ministry\ndownload and share this resource with some of your parents. But what are some of the rules that you can help your teenagers? And, you know, their parents like, create for themselves and create for their families?\n\n00:13:54:23 - 00:13:58:10\nNick Clason | Hybrid Ministry\nLike I said, I want to try to challenge myself to go phone free from when I get\n\n00:13:58:10 - 00:14:31:17\nNick Clason | Hybrid Ministry\nhome from work until my kids go to bed. I don't know what those rules are, but let let break some of those in. You know what? Link down below in episode 131 hybrid Administrator Xyzzy slash 131, I interviewed my friend Ronald, who is, host of the Middle School Ministry podcast, but he also is dad to middle schoolers and he had some fantastic ideas and some fantastic tips about how you can implement this idea of digital to your children, to your kids in a meaningful way, but also in a way that is going to like, help,\n\n00:14:31:20 - 00:14:49:02\nNick Clason | Hybrid Ministry\nhelp them kind of earn the responsibility of having tech and phones and digital. And so I can't give you like a one size fits all rule. I can, but I don't think that that's wise. I think you need to learn and lean in and kind of learn and discern what needs to go on in your family and with you in particular.\n\n00:14:49:02 - 00:15:18:14\nNick Clason | Hybrid Ministry\nAnd so while you may be, I don't want a smartphone at all, I want a dumb phone. Only that can be your rule. But don't make that the rule for everybody. Others. It might be like, I just want to limit my usage. I want to put, you know, timers on my apps. I want whatever that's where. And, you know, episode 132 I laid out the digital detox kind of like ideas, and it comes with some just ideas of rules and maybe some things that you can like, create for yourself, or that you and your teenager can kind of work together and create for yourself.\n\n00:15:18:18 - 00:15:24:11\nNick Clason | Hybrid Ministry\nBut if the whole goal. Right, like if we set the whole goal of social and its original form\n\n00:15:24:11 - 00:15:57:09\nNick Clason | Hybrid Ministry\nwas connection to humans, maybe, just maybe, the the the phone usage, screen usage has gone a little bit out of balance, has become a little bit more than we ever sort of bargained for. And so that's why I created this screen free guide, a way to, encourage ways to have screen free or phone free, times with friends and helping kind of facilitate that for your middle school or your high school or and even encouraging and how to kind of go about that and even get that kind of conversation started.\n\n00:15:57:11 - 00:16:19:12\nNick Clason | Hybrid Ministry\nAnd also maybe not just for friends, but also for you as a family. Right. And and maybe while we might be frustrated as parents or as guardians or even as youth pastors with our teenage teenagers usage and maybe even dependance on technology, maybe we have to take a good hard look at ourselves, and maybe they're modeling their usage after us.\n\n00:16:19:12 - 00:16:42:21\nNick Clason | Hybrid Ministry\nOr at least they're seeing us. Maybe not being as mindful about it as maybe we hope to be. So that's going to be linked down below. Again, if you're a parent, youth pastor or whatever, I hope that you grab it, use it, send it, share it with a friend. But I also want to encourage you to to help create more opportunities to build real relationships in this digital age and in this cell phone era.\n\n00:16:43:00 - 00:16:55:07\nNick Clason | Hybrid Ministry\nThank you, as always, for being here. Don't forget to stick around. Subscribe. We'll have all kinds of other episodes like this throughout the rest of this year, but don't forget to stay hybrid.","content_html":"\u003cp\u003e🎧 Become a “Hybrid Hero\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📲 Phone Free Activity Guides\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/phone-free-event-guide-850030?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/phone-free-event-guide-850030?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eDESCRIPTION\u003cbr\u003e\nSocial media has transformed how we connect, fueled by the rise of smartphones and evolving platforms. In this episode, we define social media’s roots, from its early pioneers like MySpace and Facebook to today’s dynamic apps like TikTok, and explore how to use technology as a tool to foster authentic relationships. Plus, we share practical tips for building deeper connections and introduce a Phone-Free Family Planning Guide to help balance digital and real-world interactions. \u003c/p\u003e\n\n\u003cp\u003e📓 SHOWNOTES\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/135\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/135\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DETOX WORKSHEET\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//AUDIT WORKSHEET\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PARENT TECH TALKS\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/parent-tech-talks-817359?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/parent-tech-talks-817359?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//📲 PHONE FREE ACTIVITY GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/phone-free-event-guide-850030?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/phone-free-event-guide-850030?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ARTICLE\u003cbr\u003e\n\u003ca href=\"https://www.broadbandsearch.net/blog/complete-history-social-media\" rel=\"nofollow\"\u003ehttps://www.broadbandsearch.net/blog/complete-history-social-media\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🎉 FREE STUFF 🎉\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🛠️TOOLS I USE THAT CAN HELP YOU!\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⌚TIMECODES\u003cbr\u003e\n00:00 Do Phones Ruin Friendships?\u003cbr\u003e\n01:47 What is Social Media?\u003cbr\u003e\n08:10 Idea #1 \u003cbr\u003e\n11:40 Idea #2 \u003cbr\u003e\n13:34 Idea #3\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:01:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSocial\u003c/p\u003e\n\n\u003cp\u003e00:00:01:00 - 00:00:06:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmedia usage has been growing. In fact, it\u0026#39;s been growing since the beginning\u003c/p\u003e\n\n\u003cp\u003e00:00:06:20 - 00:00:19:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof time. I would probably attribute the majority of social media growth to the invention of, and the rising prevalence of access to smartphones.\u003c/p\u003e\n\n\u003cp\u003e00:00:19:03 - 00:00:19:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf\u003c/p\u003e\n\n\u003cp\u003e00:00:19:13 - 00:00:32:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou\u0026#39;re watching this video here, go ahead and give me a like. If you remember the invention of the smartphone. And if you don\u0026#39;t, then you owe me a subscribe because you\u0026#39;re probably a teenager who has only ever had access to a smartphone.\u003c/p\u003e\n\n\u003cp\u003e00:00:32:18 - 00:00:56:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat juxtaposition right there is the inherent tension that exists between teenagers and parents who are navigating a brand new landscape. And so in this video, what I want to do, titled Building Real Relationships in the Digital Age, we\u0026#39;re going to define what social media, even is. Everyone kind of carries in their own built in and baked in connotations of\u003c/p\u003e\n\n\u003cp\u003e00:00:56:21 - 00:00:58:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbut what is it really?\u003c/p\u003e\n\n\u003cp\u003e00:00:58:10 - 00:01:18:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m also going to share with you some real tips to building relationships in the digital age. And spoiler, some of those tips are actually going to be leaning into tech as a tool to enhance and build some of those relationships, and make sure that you stick around to the very end of the video, because I have for you a phone free activity guide.\u003c/p\u003e\n\n\u003cp\u003e00:01:18:23 - 00:01:38:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd what this is going to do is not only give you ideas of, you know, phone free activities that you can do, but it\u0026#39;s going to help you navigate some of those conversations, especially with getting some of your friends maybe on board, to do an event that is more phone free, even though they may be a little bit more drawn to an addicted to their phones.\u003c/p\u003e\n\n\u003cp\u003e00:01:38:19 - 00:02:02:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s also going to help give you a framework as a family, how to also implement some of those events. Welcome, my friends, to the Hybrid Minister show. Hey everybody, welcome to the Hybrid Ministry Show. If you and I haven\u0026#39;t had a chance to meet yet. My name is Nick Clayson. I\u0026#39;ve been a youth pastor and in youth ministry for 14, going on 14.5, soon to be 15 years.\u003c/p\u003e\n\n\u003cp\u003e00:02:02:23 - 00:02:05:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you\u0026#39;re watching here on YouTube, you\u0026#39;ll see a chart\u003c/p\u003e\n\n\u003cp\u003e00:02:05:04 - 00:02:27:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat defines social media usage from the beginning of 2012 all the way through when this data was captured in 2023. And I just want to let you know that if you\u0026#39;re not watching on YouTube or if you\u0026#39;re in the podcast, catch wherever you\u0026#39;re listening. There are chapters included so that you can kind of hopper and skip around to the parts of this video that kind of make the most sense to you.\u003c/p\u003e\n\n\u003cp\u003e00:02:27:01 - 00:02:50:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut as we\u0026#39;re looking at this chart, whether you\u0026#39;re watching on YouTube or you just listening to me, describe it via your audio podcast feed, you see that in January of 2012, there were just over, 1400 users of different social accounts. Fast forward to January of 2023, and as you can imagine, that number has ballooned up to 4760.\u003c/p\u003e\n\n\u003cp\u003e00:02:50:08 - 00:02:57:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s probably a surely greater than 5000 now at this point, as we have surpassed into 2025\u003c/p\u003e\n\n\u003cp\u003e00:02:57:03 - 00:02:57:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand\u003c/p\u003e\n\n\u003cp\u003e00:02:57:16 - 00:03:21:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbeyond. Well, what exactly is. I think this is important. Right. And so like if you\u0026#39;re a chapter person, you move skip this one like the definition of social media. But I think it\u0026#39;s important for us to take a quick step back, peel back the curtain a little bit, and really try and understand what social media not only is, but where it\u0026#39;s coming from.\u003c/p\u003e\n\n\u003cp\u003e00:03:21:17 - 00:03:40:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s inherent like reason for even existing in the first place. And so I tried my best. I looked across some websites, I use some I, but at the end of the day, the definition that I sort of came to and use some different like articles for their link down below if you want to read them, is that social media is\u003c/p\u003e\n\n\u003cp\u003e00:03:40:04 - 00:03:53:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nonline communication designed to create networks and communities where ideas, information, messages, photos, etc. can be freely shared.\u003c/p\u003e\n\n\u003cp\u003e00:03:53:08 - 00:04:17:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you think about what\u0026#39;s baked into that definition, is the desire for a lot of different things communication, messages, photos, ideas, right? Like it is evolved to a spot where it\u0026#39;s more than just a photo sharing avenue or a video sharing avenue. You can communicate ideas. You can communicate information, you can create networks, you can find people.\u003c/p\u003e\n\n\u003cp\u003e00:04:18:00 - 00:04:46:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut at the base of it all is social is what it\u0026#39;s social, right? At least in its original iteration. And it\u0026#39;s original. Inception. The idea and the purpose behind social media was creating community and networks and connections where you could keep up with people you know. Many of us would trace socials roots back to the invention of Facebook and what Zuckerberg did on Harvard\u0026#39;s campus.\u003c/p\u003e\n\n\u003cp\u003e00:04:46:10 - 00:05:17:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut believe it or not, social existed even before that. And I would say you could kind of trace some of its ideas back to the 90s when blogs were invented, you know, blogs kind of planted this idea in the world\u0026#39;s heads that people, individual people, people outside of the traditional news media outlets and news sources that they could post whatever and whenever they wanted and receive feedback in live time without having to go through that pesky use.\u003c/p\u003e\n\n\u003cp\u003e00:05:17:01 - 00:05:39:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I said of like that third party. And so if you\u0026#39;re watching here on YouTube, if you\u0026#39;re not linked down below in the show notes hybrid ministry.xyz/135. I use this article from Broadband and Search. It\u0026#39;s an article. What it did is it traced some of the very original social networks. So in 1997, some of you might not even know this if you don\u0026#39;t give me a like.\u003c/p\u003e\n\n\u003cp\u003e00:05:39:09 - 00:06:07:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut six degrees was was what this, this article brought in search what they define as the very first social platform. And then following that in 2002, Friendster and Myspace and LinkedIn all were invented, and Twitter was in 2006. And then Facebook finally came and burst on the scene in, I believe this 2000 and, four, when we officially got the launch of Facebook.\u003c/p\u003e\n\n\u003cp\u003e00:06:07:08 - 00:06:33:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as you know, it originally launched only as an exclusive opportunity on the Harvard campus, but it soon expanded beyond that. And by 2008, Facebook overtook Myspace as the most visited website in the world. 2010 is when Instagram launched, and that\u0026#39;s actually when I dived in, dove in, to being a youth pastor. And so, I always say, I was an Instagram baby as a youth pastor.\u003c/p\u003e\n\n\u003cp\u003e00:06:33:03 - 00:07:01:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, I\u0026#39;ve been around as a youth pastor as long as Instagram has been around, and Instagram launched originally as sort of just a photo sharing app, is meant to be a little bit more artsy than that. Maybe what was going on over in Facebook. And then 2011, Snapchat came. And Snapchat has ushered in a lot of different features that different platforms, especially with the idea of like stories have kind of adopted and made a very like big staple on their platform especially I\u0026#39;m looking at you Instagram and Facebook.\u003c/p\u003e\n\n\u003cp\u003e00:07:01:17 - 00:07:13:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then in 2016, TikTok was invented. And in 2020, a few years after the invention of TikTok, it took the world by storm and frankly, ushered in a new social era.\u003c/p\u003e\n\n\u003cp\u003e00:07:13:12 - 00:07:24:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, give me a like if you know that as you\u0026#39;ve watched videos on TikTok recently, do you even recognize or know the people that have posted the videos that you\u0026#39;re watching?\u003c/p\u003e\n\n\u003cp\u003e00:07:24:13 - 00:07:38:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s the new era, right? Social, in its original iteration, was meant to be about connections and networks, but now it\u0026#39;s much more about maybe entertainment, sharing ideas, or even just like humor, right? And\u003c/p\u003e\n\n\u003cp\u003e00:07:38:11 - 00:07:38:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlaughing\u003c/p\u003e\n\n\u003cp\u003e00:07:38:21 - 00:07:39:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand sharing\u003c/p\u003e\n\n\u003cp\u003e00:07:39:07 - 00:07:52:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthings that cause people to laugh. And like I said, you can draw a thread all the way back, especially to the origin of some of these, to the idea behind friendship and community.\u003c/p\u003e\n\n\u003cp\u003e00:07:52:09 - 00:08:11:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd speaking of tracing a thread all the way back again, if you\u0026#39;re watching here on YouTube, you\u0026#39;ve seen other chart from that broadband and search article, and it just, lays out the history of social, social platforms and social networks. Go ahead and take a screenshot of that and you can study that later on in your time. But what I want to move on to is I want to\u003c/p\u003e\n\n\u003cp\u003e00:08:11:01 - 00:08:19:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nkind of ask this question, how can we build relationships in a digitally based world?\u003c/p\u003e\n\n\u003cp\u003e00:08:19:01 - 00:08:36:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, there\u0026#39;s, a video that I came across, during kind of like Christmas break, New Year\u0026#39;s time, and it shows and I\u0026#39;ll, I\u0026#39;ll link it here on screen. You can go ahead and take a look at it, but it shows how humans have spent their time over the course of history. And like the 40s and 50s, is primarily family.\u003c/p\u003e\n\n\u003cp\u003e00:08:36:21 - 00:09:01:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then quickly friends took over that top spot on the kind of bar graph. But then as soon as the internet was existed, boom, it skyrocketed to the top. And what we know is that while in its original form, social was created for human ideas and connection, it has sort of supplanted what it was originally brought into. Meaningful right?\u003c/p\u003e\n\n\u003cp\u003e00:09:01:04 - 00:09:03:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt was meant for us to connect better. But while\u003c/p\u003e\n\n\u003cp\u003e00:09:03:23 - 00:09:38:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthere\u0026#39;s still a possibility of that happening, you know just as well as AI that some of us can spend mindless amounts of time, energy, hours and effort on social media if we\u0026#39;re not intentional. So how do we get back to the roots of what we want? Not throwing the baby out with the bathwater, so to speak, getting rid of phones and screens and social altogether, but using it in a way that\u0026#39;s hygienic in a 2025, always on digitally focused world, I have three tips on how you can build relationships in a digital world.\u003c/p\u003e\n\n\u003cp\u003e00:09:38:23 - 00:09:45:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the first is so simple, right? It\u0026#39;s just put the phone down, right.\u003c/p\u003e\n\n\u003cp\u003e00:09:45:14 - 00:10:01:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that might seem so obvious and that might seem so basic to you, but the reason why this is important is because you need to understand that the our phones and social and some of these apps are intentionally designed to release a chemical called dopamine.\u003c/p\u003e\n\n\u003cp\u003e00:10:01:01 - 00:10:10:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m sure you\u0026#39;ve heard this before. When you get a notification or when you doom scroll, they\u0026#39;re built to be intentionally addictive.\u003c/p\u003e\n\n\u003cp\u003e00:10:10:10 - 00:10:25:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so while their art is good and while there can be value behind it, and as youth pastors and parents, we know we can use it even as a tool in our own lives, in our own ministries, in our own families, we also know that they\u0026#39;re built to be intentionally addictive.\u003c/p\u003e\n\n\u003cp\u003e00:10:25:14 - 00:10:41:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo create a space where you can learn how to put the phone down. In fact, if you go back to the very first episode linked, in the playlist linked right here, the top of the screen, about detoxing in a always on tech filled world, I give some tips. There\u0026#39;s even a worksheet\u003c/p\u003e\n\n\u003cp\u003e00:10:41:22 - 00:10:47:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin that video about getting rid and creating kind of phone free environments.\u003c/p\u003e\n\n\u003cp\u003e00:10:47:09 - 00:10:51:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI believe if you, look at the worksheet in that one, I have linked like a phone\u003c/p\u003e\n\n\u003cp\u003e00:10:51:08 - 00:10:51:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\njail.\u003c/p\u003e\n\n\u003cp\u003e00:10:52:04 - 00:11:04:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat if you did something so dramatic in your own life or your own family, where you created, like a phone jail or a phone locker kind of speak so that you could put it down and you can force yourself to not go back and pick it up.\u003c/p\u003e\n\n\u003cp\u003e00:11:05:01 - 00:11:24:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn fact, I made a New Year\u0026#39;s resolution this year that when I got home from work, I want from the time I get home from work until bedtime with my kids, I want it to be phone free. Like I want to put my phone down. I want to live my life and I hope, listen. I host a podcast called The Hybrid Ministry Show.\u003c/p\u003e\n\n\u003cp\u003e00:11:24:10 - 00:11:39:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike, I\u0026#39;m all about digital. I\u0026#39;m all about technology. But I also don\u0026#39;t want technology to run me. I want it to be a part of my life that\u0026#39;s useful and meaningful and that I use. But I don\u0026#39;t want it to run me. And so I want to put my phone on, and I want to live my life\u003c/p\u003e\n\n\u003cp\u003e00:11:39:23 - 00:11:40:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwith my family.\u003c/p\u003e\n\n\u003cp\u003e00:11:40:20 - 00:11:55:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe second idea I have for you is that why you should put your phone down? I\u0026#39;m speaking to those of you who are kind of hard chargers, like, yeah, like get rid of it. The second piece is tech can enhance relationships. So while you\u003c/p\u003e\n\n\u003cp\u003e00:11:55:15 - 00:12:03:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nshould put your phone down so that you can live your life so that you can enhance those relationships, which is what social was built on foundationally in the first place.\u003c/p\u003e\n\n\u003cp\u003e00:12:03:08 - 00:12:22:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nTech is a tool to be used like I just minutes ago. I am late at night, got done watching a basketball game. Shout out to the Oklahoma City Thunder 13 game win streak, longest in franchise history. I was texting my friend in Minnesota hours away, and we\u0026#39;re texting about sports and basketball and life.\u003c/p\u003e\n\n\u003cp\u003e00:12:22:09 - 00:12:27:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike, I haven\u0026#39;t seen him in person in months, but our relationship still exists.\u003c/p\u003e\n\n\u003cp\u003e00:12:27:17 - 00:12:51:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe send memes to each other in real, and we text each other and we\u0026#39;ll call each other and we\u0026#39;ll chat through life. And, you know, monumental moments like tech can still enhance and keep a relationship going, right? I think about group chats. I even think about silly things like sharing memes and reels. I think that\u0026#39;s a way in today\u0026#39;s day and age, in 2025 and beyond, that can be a love language, so to speak.\u003c/p\u003e\n\n\u003cp\u003e00:12:51:02 - 00:13:16:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, like I have a resident now who, was off social media because he was trying to, like, focus more time on his schoolwork. And I, would screenshot or screen record reels or memes of things. He\u0026#39;s a big office guy, and we would kind of connect on those, and I\u0026#39;d send this to him in text and he\u0026#39;d be like, thank you for knowing and noticing that I\u0026#39;m not social and for sending this to me so that I can actually, like, see these things.\u003c/p\u003e\n\n\u003cp\u003e00:13:16:11 - 00:13:37:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. Like it\u0026#39;s still a way to connect as a matter of the medium. Like it just is a way for us to kind of like share some things, ideas and laugh together. And so that\u0026#39;s where this saw this whole idea of hybrid comes in responsible usage. Put it down, but understand that it can still be a tool. The third idea I have for you is create rules for yourselves.\u003c/p\u003e\n\n\u003cp\u003e00:13:37:19 - 00:13:43:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr perhaps if you\u0026#39;re a parent, a teenager, if you\u0026#39;re a youth pastor, this is where I want to encourage you to maybe\u003c/p\u003e\n\n\u003cp\u003e00:13:43:11 - 00:13:54:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndownload and share this resource with some of your parents. But what are some of the rules that you can help your teenagers? And, you know, their parents like, create for themselves and create for their families?\u003c/p\u003e\n\n\u003cp\u003e00:13:54:23 - 00:13:58:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I said, I want to try to challenge myself to go phone free from when I get\u003c/p\u003e\n\n\u003cp\u003e00:13:58:10 - 00:14:31:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhome from work until my kids go to bed. I don\u0026#39;t know what those rules are, but let let break some of those in. You know what? Link down below in episode 131 hybrid Administrator Xyzzy slash 131, I interviewed my friend Ronald, who is, host of the Middle School Ministry podcast, but he also is dad to middle schoolers and he had some fantastic ideas and some fantastic tips about how you can implement this idea of digital to your children, to your kids in a meaningful way, but also in a way that is going to like, help,\u003c/p\u003e\n\n\u003cp\u003e00:14:31:20 - 00:14:49:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhelp them kind of earn the responsibility of having tech and phones and digital. And so I can\u0026#39;t give you like a one size fits all rule. I can, but I don\u0026#39;t think that that\u0026#39;s wise. I think you need to learn and lean in and kind of learn and discern what needs to go on in your family and with you in particular.\u003c/p\u003e\n\n\u003cp\u003e00:14:49:02 - 00:15:18:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so while you may be, I don\u0026#39;t want a smartphone at all, I want a dumb phone. Only that can be your rule. But don\u0026#39;t make that the rule for everybody. Others. It might be like, I just want to limit my usage. I want to put, you know, timers on my apps. I want whatever that\u0026#39;s where. And, you know, episode 132 I laid out the digital detox kind of like ideas, and it comes with some just ideas of rules and maybe some things that you can like, create for yourself, or that you and your teenager can kind of work together and create for yourself.\u003c/p\u003e\n\n\u003cp\u003e00:15:18:18 - 00:15:24:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if the whole goal. Right, like if we set the whole goal of social and its original form\u003c/p\u003e\n\n\u003cp\u003e00:15:24:11 - 00:15:57:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwas connection to humans, maybe, just maybe, the the the phone usage, screen usage has gone a little bit out of balance, has become a little bit more than we ever sort of bargained for. And so that\u0026#39;s why I created this screen free guide, a way to, encourage ways to have screen free or phone free, times with friends and helping kind of facilitate that for your middle school or your high school or and even encouraging and how to kind of go about that and even get that kind of conversation started.\u003c/p\u003e\n\n\u003cp\u003e00:15:57:11 - 00:16:19:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd also maybe not just for friends, but also for you as a family. Right. And and maybe while we might be frustrated as parents or as guardians or even as youth pastors with our teenage teenagers usage and maybe even dependance on technology, maybe we have to take a good hard look at ourselves, and maybe they\u0026#39;re modeling their usage after us.\u003c/p\u003e\n\n\u003cp\u003e00:16:19:12 - 00:16:42:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr at least they\u0026#39;re seeing us. Maybe not being as mindful about it as maybe we hope to be. So that\u0026#39;s going to be linked down below. Again, if you\u0026#39;re a parent, youth pastor or whatever, I hope that you grab it, use it, send it, share it with a friend. But I also want to encourage you to to help create more opportunities to build real relationships in this digital age and in this cell phone era.\u003c/p\u003e\n\n\u003cp\u003e00:16:43:00 - 00:16:55:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThank you, as always, for being here. Don\u0026#39;t forget to stick around. Subscribe. We\u0026#39;ll have all kinds of other episodes like this throughout the rest of this year, but don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"Social media has transformed how we connect, fueled by the rise of smartphones and evolving platforms. In this episode, we define social media’s roots, from its early pioneers like MySpace and Facebook to today’s dynamic apps like TikTok, and explore how to use technology as a tool to foster authentic relationships. Plus, we share practical tips for building deeper connections and introduce a Phone-Free Family Planning Guide to help balance digital and real-world interactions. ","date_published":"2025-02-06T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/1aa532cb-f7c9-45b5-bff5-3051f9ca180b.mp3","mime_type":"audio/mpeg","size_in_bytes":25938786,"duration_in_seconds":1015}]},{"id":"8ffb47b8-9dd9-4aca-88c2-548706a1e731","title":"Episode 134: Tech Talks: Equipping Parents to Guide Their Digital Natives","url":"https://www.hybridministry.xyz/134","content_text":"🎧 Become a “Hybrid Hero”\nhttps://www.patreon.com/hybridministry\n\n⚙️Tech Talks: For Parents and Teens\nhttps://www.patreon.com/hybridministry/shop/parent-tech-talks-817359?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\n\nDESCRIPTION\n🎙️ Tech Talks: Equipping Parents to Guide Their Digital Natives is your ultimate resource for navigating the wild world of screens and social media! Designed to spark meaningful conversations, this episode drops 5 practical questions to help parents and teens tackle digital habits together. Bonus: there's a downloadable worksheet, perfect for your next workshop or family night. 🚀\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/134\n\n//DETOX WORKSHEET\nhttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?source=storefront\n\n//AUDIT WORKSHEET\nhttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\n\n//3 MONITORING TOOLS\nVIDEO: https://youtu.be/DWYvsn2Kglk?si=wayQHd1zQC09I6qg\nTRY COVENANT EYES: https://covenanteyes.sjv.io/g1zVZA\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 Tech Talks: Equipping Parents to Talk to their Digital Natives\n01:52 Parenting Teens Philosophy\n04:10 Question #1\n04:44 Question #2\n05:34 Question #3\n06:36 Question #4\n07:16 Question #5\n07:51 My Recommended Parenting Apps\n\n--------------\nTRANSCRIPT\n00:00:00:17 - 00:00:26:20\nNick Clason | Hybrid Ministry\nLet me guess. If you're a parent trying to talk to your teens about tech and screens and social, you feel like when you're doing so, you're speaking a completely foreign language. If that's you, go ahead and subscribe to this channel. And let me guess, if you're a teenager, having a parent try to relate to you in that tech space and it feels totally cringe.\n\n00:00:26:22 - 00:00:46:18\nNick Clason | Hybrid Ministry\nGo ahead and give me a like on this video. And if you're a youth pastor, just simply trying to bring the two sides together, well then you're in the right spot. Go ahead and turn the bell on. Because here in this video on the Hybrid Ministry show, what we're going to do is we are going to share. I'm going to share with you my parent and tech philosophy.\n\n00:00:46:25 - 00:01:10:21\nNick Clason | Hybrid Ministry\nI'm also going to share with you five great questions that you can use to start with a family, to open up good discussion around technology. If you're a parent, I'm going to share with you my top three monitoring resources. And finally, stick around to the very end of the video because I'm going to share with you a worksheet that has not only those five good questions shared in this video, but some bonus questions that you can hop over and that you can download.\n\n00:01:10:21 - 00:01:28:11\nNick Clason | Hybrid Ministry\nMy patrons get it for free. If you're a youth pastor, it's only $4 per month. You'll get all the worksheets that are included in this current playlist that's linked right here that we're in. We're now in part three of four of this parent tech and screens worksheet and playlist, where I'm sharing a worksheet in every single video. The patron.\n\n00:01:28:18 - 00:01:50:09\nNick Clason | Hybrid Ministry\nThe Patreon subscription is only $4 per month. And so that would cover all of these worksheets. And then some. Along with if you subscribe, you get a bonus podcast where I'm going to talk about what I'm doing weekly in my youth ministry, helping promote creativity, screen safety, hive and hybrid ministry. Welcome my friends to the show that's named after what I call it.\n\n00:01:50:12 - 00:02:28:13\nNick Clason | Hybrid Ministry\nWelcome to the Hybrid Ministry show. All right, so here's my philosophy around technology and screens, okay. The philosophy is very simply this. You just have to start having conversations around it, especially if you are concerned about your teens usage or you might be concerned down the road about it. Start the conversation earlier than you might want. Because here's the thing if you've downloaded either of my last two worksheets or the Digital Detox worksheet or the Feed Audit worksheet, well, you've got to come to understand is that both of those are set to help open up and promote a conversation between parents and between teenagers.\n\n00:02:28:18 - 00:03:03:11\nNick Clason | Hybrid Ministry\nBut if you're concerned about it, the way we as parents often handle it is we have some big, explosive sort of like come to Jesus reckoning moment where we think we did the job. But but the change often best happens, and the transformation takes place most naturally through ongoing conversations where the conversations feel less threatening, which is one of the reasons, especially in the last worksheet, where I encourage you as a parent to offer immunity because you may, as you're auditing some your son or daughter's feed, you may find things that you don't want, but because you're saying, hey, listen, it's going to be okay.\n\n00:03:03:11 - 00:03:30:26\nNick Clason | Hybrid Ministry\nWe're going to work through this together. You're offering them the ability to actually open up and have that conversation, which is ultimately what you're hoping. You're hoping that the conversation will lead to heart and life change and transformation over time, as opposed to just like adjusting and changing the behavior. That's just simply behavior modification. That's white knuckling it as opposed to genuine true heart change.\n\n00:03:30:26 - 00:03:58:03\nNick Clason | Hybrid Ministry\nThat's the goal of all pastors of of should be of all churches is definitely the goal of Jesus. And so lead with grace and understanding versus annoyance and constant frustration. And when you start with that, it hopefully will start to crack open the door towards honest conversations. And so with that philosophy as the foundation, as the backdrop of all of this, let's walk in to these five questions.\n\n00:03:58:03 - 00:04:19:06\nNick Clason | Hybrid Ministry\nAnd if you're here in a workshop, I want to encourage you after each question to just pause it and stop and let parents and teens have these conversations in rows, around tables or wherever, whatever your setting looks like. So the first question is this how does technology make our life better? I want you to I want to encourage you to think about things like perhaps like 360, right?\n\n00:04:19:06 - 00:04:45:11\nNick Clason | Hybrid Ministry\nLike G.P.S. type tracking things, or even just GPS navigation in general. Being able to get from point A to point B, especially if you're in an unfamiliar place, maybe things like banking or keeping a shared calendar or grocery list, like, all right, think those types of things. In what ways do those things make technology better? If you're watching here in a workshop, go ahead, pause this video and I'll let you have a chance to discuss.\n\n00:04:45:15 - 00:05:03:29\nNick Clason | Hybrid Ministry\nBut for the rest of us here on YouTube, I want you to now think and ask through this second question, which goes like this. How well do you think I and if you're a parent, I want to encourage you to ask this question. Being willing to be vulnerable, being willing to to, you know, put yourself out there in such a way.\n\n00:05:04:03 - 00:05:29:10\nNick Clason | Hybrid Ministry\nHow well do you feel like I balance my screen time, right. And again, this is going to cause you and have to ask you to be a little bit vulnerable and maybe even during this section here, when you're having this discussion with your teen, I want to encourage you to maybe look up your current screen time reports. And if you're if you're not happy with or you're unsatisfied with what that says, I want to encourage you then to maybe set a goal for something new.\n\n00:05:29:10 - 00:05:49:06\nNick Clason | Hybrid Ministry\nSo if you're watching this live, if you're having a discussion, go ahead, pause the video now. But for the rest of us, we're going to move on here to question number three, which is this. What is your most visited website or app and why? Right. And here's why. The and why part of this question helps you get a peek into their soul a little bit.\n\n00:05:49:06 - 00:06:19:17\nNick Clason | Hybrid Ministry\nAll right. Helps reveal their hobbies or their desires. Right. Like for me, what I would say one of the most like, visited things for me is, like Instagram. And the reason I like Instagram is because I have a heavy basketball algorithm and I'm a huge basketball fan. And so getting on there, I'm hoping that it will share with me, illuminate with me, give me interesting content around basketball and and doing that the and why part of that question right reveals to you that I enjoy watching basketball.\n\n00:06:19:20 - 00:06:36:10\nNick Clason | Hybrid Ministry\nAnd so the and why part of that question hopefully will help reveal on both sides student and parent what it is that they're into, what it is that they're actually looking for, what it is that their phone is feeding them, that they are finding so interesting. So go ahead, pause the video and take a minute to discuss that.\n\n00:06:36:13 - 00:06:56:02\nNick Clason | Hybrid Ministry\nBut for the rest of us, we're going to move on here to question number four, which is do you feel as a technology brings our family together or tears us apart? And again, I want to consider allowing this conversation to be a free flowing conversation. Let it have immunity, you know, don't get defensive regardless of what the answer is.\n\n00:06:56:09 - 00:07:18:28\nNick Clason | Hybrid Ministry\nDon't get defensive here. The other person side, right? I often use the phrase perception is reality. And so in this case allow their perception to be the reality. Don't argue it, don't fight it. But just let them say and speak their peace. So go ahead, take a minute. Have this discussion for the rest of us. We're going to move on here to question number five, which is this.\n\n00:07:19:01 - 00:07:53:25\nNick Clason | Hybrid Ministry\nWould you prefer more or less phone time personally? Would you prefer to have more or would you prefer to have less phone time again? Speak freely again. No judgment. Okay. But based on their answers, I want you to set a family goal to work on it together. Especially especially if you are saying you want to have less of it, then I want to encourage you to link down below my detox worksheet, which will give you five tips to work together better as a family to detox, you might have times that you're spending on screen, but once they're right now, link down.\n\n00:07:53:25 - 00:08:16:13\nNick Clason | Hybrid Ministry\nBelow are the three tools is linked to a video. The three tools that I recommend you exploring for better screen usage, and perhaps even more restrictions on phones if that is something that you're looking to go towards. And so in that video, I debate between or a plus circle, I debate between the Bach, family of products, Bach phones and Bach monitoring.\n\n00:08:16:20 - 00:08:40:16\nNick Clason | Hybrid Ministry\nAnd then I also share with you my recommended resource called Covenant Eyes. And why I prefer to use Covenant Eyes is because it has constant screen monitoring. It is analyzing screenshots on a constant basis of every single thing that is being viewed on your screen. Right? Because the difference is, if it's just you URL based, you can sort of find workarounds to that look.\n\n00:08:40:16 - 00:09:00:28\nNick Clason | Hybrid Ministry\nLook at your teenager right now. If you're still in this workshop, they know that they can find workarounds to that. But if they want and you want to have a more holistic and a more robust monitoring system, Covenant Eyes will do that. And best yet, if you have an Android, it will do it on every single thing that is seen and is visible on your screen at any given time.\n\n00:09:01:00 - 00:09:22:15\nNick Clason | Hybrid Ministry\nWhere an apple, it's only showing you what you're using inside the Covenant Eyes browser that simply just said their technology and their API type settings. And so if your son does have an iPhone as much as, the social capital will go down because you have to get them away from the blue bubbles. And Android is better for their long term purity and for your, perhaps, peace of mind.\n\n00:09:22:15 - 00:09:55:11\nNick Clason | Hybrid Ministry\nAnd so again, I want to thank you for watching this video. Listen, if you're a youth pastor, I want to encourage you to hop down the link on the show notes and grab this. This parent tech talks in this parent and teen tech talks worksheet and pass it out at a maybe a parent and tech workshop. Even go back and use this video to use it as a springboard for conversations where in this in this worksheet, it's going to allow both sides to kind of share their perspectives on technology usage, as well as offer a slew of other bonus questions.\n\n00:09:55:11 - 00:10:14:01\nNick Clason | Hybrid Ministry\nBut linked right here in the fourth and final installment of this playlist is video. I'm titling from screen to scene, and we're going to talk about how to be more present in an always digital world. Thank you for sticking around for this entire video. And don't forget, my friends as always to stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBecome a “Hybrid Hero”\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⚙️\u003cstrong\u003eTech Talks: For Parents and Teens\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/parent-tech-talks-817359?utm_medium=clipboard_copy\u0026utm_source=copyLink\u0026utm_campaign=productshare_creator\u0026utm_content=join_link\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/parent-tech-talks-817359?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🎙️ Tech Talks: Equipping Parents to Guide Their Digital Natives is your ultimate resource for navigating the wild world of screens and social media! Designed to spark meaningful conversations, this episode drops 5 practical questions to help parents and teens tackle digital habits together. Bonus: there\u0026#39;s a downloadable worksheet, perfect for your next workshop or family night. 🚀\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/134\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/134\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DETOX WORKSHEET\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//AUDIT WORKSHEET\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?utm_medium=clipboard_copy\u0026utm_source=copyLink\u0026utm_campaign=productshare_creator\u0026utm_content=join_link\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//3 MONITORING TOOLS\u003cbr\u003e\nVIDEO: \u003ca href=\"https://youtu.be/DWYvsn2Kglk?si=wayQHd1zQC09I6qg\" rel=\"nofollow\"\u003ehttps://youtu.be/DWYvsn2Kglk?si=wayQHd1zQC09I6qg\u003c/a\u003e\u003cbr\u003e\nTRY COVENANT EYES: \u003ca href=\"https://covenanteyes.sjv.io/g1zVZA\" rel=\"nofollow\"\u003ehttps://covenanteyes.sjv.io/g1zVZA\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e⌚TIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Tech Talks: Equipping Parents to Talk to their Digital Natives\u003cbr\u003e\n01:52 Parenting Teens Philosophy\u003cbr\u003e\n04:10 Question #1\u003cbr\u003e\n04:44 Question #2\u003cbr\u003e\n05:34 Question #3\u003cbr\u003e\n06:36 Question #4\u003cbr\u003e\n07:16 Question #5\u003cbr\u003e\n07:51 My Recommended Parenting Apps\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:17 - 00:00:26:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet me guess. If you\u0026#39;re a parent trying to talk to your teens about tech and screens and social, you feel like when you\u0026#39;re doing so, you\u0026#39;re speaking a completely foreign language. If that\u0026#39;s you, go ahead and subscribe to this channel. And let me guess, if you\u0026#39;re a teenager, having a parent try to relate to you in that tech space and it feels totally cringe.\u003c/p\u003e\n\n\u003cp\u003e00:00:26:22 - 00:00:46:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGo ahead and give me a like on this video. And if you\u0026#39;re a youth pastor, just simply trying to bring the two sides together, well then you\u0026#39;re in the right spot. Go ahead and turn the bell on. Because here in this video on the Hybrid Ministry show, what we\u0026#39;re going to do is we are going to share. I\u0026#39;m going to share with you my parent and tech philosophy.\u003c/p\u003e\n\n\u003cp\u003e00:00:46:25 - 00:01:10:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m also going to share with you five great questions that you can use to start with a family, to open up good discussion around technology. If you\u0026#39;re a parent, I\u0026#39;m going to share with you my top three monitoring resources. And finally, stick around to the very end of the video because I\u0026#39;m going to share with you a worksheet that has not only those five good questions shared in this video, but some bonus questions that you can hop over and that you can download.\u003c/p\u003e\n\n\u003cp\u003e00:01:10:21 - 00:01:28:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMy patrons get it for free. If you\u0026#39;re a youth pastor, it\u0026#39;s only $4 per month. You\u0026#39;ll get all the worksheets that are included in this current playlist that\u0026#39;s linked right here that we\u0026#39;re in. We\u0026#39;re now in part three of four of this parent tech and screens worksheet and playlist, where I\u0026#39;m sharing a worksheet in every single video. The patron.\u003c/p\u003e\n\n\u003cp\u003e00:01:28:18 - 00:01:50:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe Patreon subscription is only $4 per month. And so that would cover all of these worksheets. And then some. Along with if you subscribe, you get a bonus podcast where I\u0026#39;m going to talk about what I\u0026#39;m doing weekly in my youth ministry, helping promote creativity, screen safety, hive and hybrid ministry. Welcome my friends to the show that\u0026#39;s named after what I call it.\u003c/p\u003e\n\n\u003cp\u003e00:01:50:12 - 00:02:28:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWelcome to the Hybrid Ministry show. All right, so here\u0026#39;s my philosophy around technology and screens, okay. The philosophy is very simply this. You just have to start having conversations around it, especially if you are concerned about your teens usage or you might be concerned down the road about it. Start the conversation earlier than you might want. Because here\u0026#39;s the thing if you\u0026#39;ve downloaded either of my last two worksheets or the Digital Detox worksheet or the Feed Audit worksheet, well, you\u0026#39;ve got to come to understand is that both of those are set to help open up and promote a conversation between parents and between teenagers.\u003c/p\u003e\n\n\u003cp\u003e00:02:28:18 - 00:03:03:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if you\u0026#39;re concerned about it, the way we as parents often handle it is we have some big, explosive sort of like come to Jesus reckoning moment where we think we did the job. But but the change often best happens, and the transformation takes place most naturally through ongoing conversations where the conversations feel less threatening, which is one of the reasons, especially in the last worksheet, where I encourage you as a parent to offer immunity because you may, as you\u0026#39;re auditing some your son or daughter\u0026#39;s feed, you may find things that you don\u0026#39;t want, but because you\u0026#39;re saying, hey, listen, it\u0026#39;s going to be okay.\u003c/p\u003e\n\n\u003cp\u003e00:03:03:11 - 00:03:30:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;re going to work through this together. You\u0026#39;re offering them the ability to actually open up and have that conversation, which is ultimately what you\u0026#39;re hoping. You\u0026#39;re hoping that the conversation will lead to heart and life change and transformation over time, as opposed to just like adjusting and changing the behavior. That\u0026#39;s just simply behavior modification. That\u0026#39;s white knuckling it as opposed to genuine true heart change.\u003c/p\u003e\n\n\u003cp\u003e00:03:30:26 - 00:03:58:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s the goal of all pastors of of should be of all churches is definitely the goal of Jesus. And so lead with grace and understanding versus annoyance and constant frustration. And when you start with that, it hopefully will start to crack open the door towards honest conversations. And so with that philosophy as the foundation, as the backdrop of all of this, let\u0026#39;s walk in to these five questions.\u003c/p\u003e\n\n\u003cp\u003e00:03:58:03 - 00:04:19:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you\u0026#39;re here in a workshop, I want to encourage you after each question to just pause it and stop and let parents and teens have these conversations in rows, around tables or wherever, whatever your setting looks like. So the first question is this how does technology make our life better? I want you to I want to encourage you to think about things like perhaps like 360, right?\u003c/p\u003e\n\n\u003cp\u003e00:04:19:06 - 00:04:45:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike G.P.S. type tracking things, or even just GPS navigation in general. Being able to get from point A to point B, especially if you\u0026#39;re in an unfamiliar place, maybe things like banking or keeping a shared calendar or grocery list, like, all right, think those types of things. In what ways do those things make technology better? If you\u0026#39;re watching here in a workshop, go ahead, pause this video and I\u0026#39;ll let you have a chance to discuss.\u003c/p\u003e\n\n\u003cp\u003e00:04:45:15 - 00:05:03:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut for the rest of us here on YouTube, I want you to now think and ask through this second question, which goes like this. How well do you think I and if you\u0026#39;re a parent, I want to encourage you to ask this question. Being willing to be vulnerable, being willing to to, you know, put yourself out there in such a way.\u003c/p\u003e\n\n\u003cp\u003e00:05:04:03 - 00:05:29:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHow well do you feel like I balance my screen time, right. And again, this is going to cause you and have to ask you to be a little bit vulnerable and maybe even during this section here, when you\u0026#39;re having this discussion with your teen, I want to encourage you to maybe look up your current screen time reports. And if you\u0026#39;re if you\u0026#39;re not happy with or you\u0026#39;re unsatisfied with what that says, I want to encourage you then to maybe set a goal for something new.\u003c/p\u003e\n\n\u003cp\u003e00:05:29:10 - 00:05:49:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you\u0026#39;re watching this live, if you\u0026#39;re having a discussion, go ahead, pause the video now. But for the rest of us, we\u0026#39;re going to move on here to question number three, which is this. What is your most visited website or app and why? Right. And here\u0026#39;s why. The and why part of this question helps you get a peek into their soul a little bit.\u003c/p\u003e\n\n\u003cp\u003e00:05:49:06 - 00:06:19:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll right. Helps reveal their hobbies or their desires. Right. Like for me, what I would say one of the most like, visited things for me is, like Instagram. And the reason I like Instagram is because I have a heavy basketball algorithm and I\u0026#39;m a huge basketball fan. And so getting on there, I\u0026#39;m hoping that it will share with me, illuminate with me, give me interesting content around basketball and and doing that the and why part of that question right reveals to you that I enjoy watching basketball.\u003c/p\u003e\n\n\u003cp\u003e00:06:19:20 - 00:06:36:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so the and why part of that question hopefully will help reveal on both sides student and parent what it is that they\u0026#39;re into, what it is that they\u0026#39;re actually looking for, what it is that their phone is feeding them, that they are finding so interesting. So go ahead, pause the video and take a minute to discuss that.\u003c/p\u003e\n\n\u003cp\u003e00:06:36:13 - 00:06:56:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut for the rest of us, we\u0026#39;re going to move on here to question number four, which is do you feel as a technology brings our family together or tears us apart? And again, I want to consider allowing this conversation to be a free flowing conversation. Let it have immunity, you know, don\u0026#39;t get defensive regardless of what the answer is.\u003c/p\u003e\n\n\u003cp\u003e00:06:56:09 - 00:07:18:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDon\u0026#39;t get defensive here. The other person side, right? I often use the phrase perception is reality. And so in this case allow their perception to be the reality. Don\u0026#39;t argue it, don\u0026#39;t fight it. But just let them say and speak their peace. So go ahead, take a minute. Have this discussion for the rest of us. We\u0026#39;re going to move on here to question number five, which is this.\u003c/p\u003e\n\n\u003cp\u003e00:07:19:01 - 00:07:53:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWould you prefer more or less phone time personally? Would you prefer to have more or would you prefer to have less phone time again? Speak freely again. No judgment. Okay. But based on their answers, I want you to set a family goal to work on it together. Especially especially if you are saying you want to have less of it, then I want to encourage you to link down below my detox worksheet, which will give you five tips to work together better as a family to detox, you might have times that you\u0026#39;re spending on screen, but once they\u0026#39;re right now, link down.\u003c/p\u003e\n\n\u003cp\u003e00:07:53:25 - 00:08:16:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBelow are the three tools is linked to a video. The three tools that I recommend you exploring for better screen usage, and perhaps even more restrictions on phones if that is something that you\u0026#39;re looking to go towards. And so in that video, I debate between or a plus circle, I debate between the Bach, family of products, Bach phones and Bach monitoring.\u003c/p\u003e\n\n\u003cp\u003e00:08:16:20 - 00:08:40:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then I also share with you my recommended resource called Covenant Eyes. And why I prefer to use Covenant Eyes is because it has constant screen monitoring. It is analyzing screenshots on a constant basis of every single thing that is being viewed on your screen. Right? Because the difference is, if it\u0026#39;s just you URL based, you can sort of find workarounds to that look.\u003c/p\u003e\n\n\u003cp\u003e00:08:40:16 - 00:09:00:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLook at your teenager right now. If you\u0026#39;re still in this workshop, they know that they can find workarounds to that. But if they want and you want to have a more holistic and a more robust monitoring system, Covenant Eyes will do that. And best yet, if you have an Android, it will do it on every single thing that is seen and is visible on your screen at any given time.\u003c/p\u003e\n\n\u003cp\u003e00:09:01:00 - 00:09:22:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhere an apple, it\u0026#39;s only showing you what you\u0026#39;re using inside the Covenant Eyes browser that simply just said their technology and their API type settings. And so if your son does have an iPhone as much as, the social capital will go down because you have to get them away from the blue bubbles. And Android is better for their long term purity and for your, perhaps, peace of mind.\u003c/p\u003e\n\n\u003cp\u003e00:09:22:15 - 00:09:55:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so again, I want to thank you for watching this video. Listen, if you\u0026#39;re a youth pastor, I want to encourage you to hop down the link on the show notes and grab this. This parent tech talks in this parent and teen tech talks worksheet and pass it out at a maybe a parent and tech workshop. Even go back and use this video to use it as a springboard for conversations where in this in this worksheet, it\u0026#39;s going to allow both sides to kind of share their perspectives on technology usage, as well as offer a slew of other bonus questions.\u003c/p\u003e\n\n\u003cp\u003e00:09:55:11 - 00:10:14:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut linked right here in the fourth and final installment of this playlist is video. I\u0026#39;m titling from screen to scene, and we\u0026#39;re going to talk about how to be more present in an always digital world. Thank you for sticking around for this entire video. And don\u0026#39;t forget, my friends as always to stay hybrid.\u003c/p\u003e","summary":"🎙️ Tech Talks: Equipping Parents to Guide Their Digital Natives is your ultimate resource for navigating the wild world of screens and social media! Designed to spark meaningful conversations, this episode drops 5 practical questions to help parents and teens tackle digital habits together. Bonus: there's a downloadable worksheet, perfect for your next workshop or family night. 🚀","date_published":"2025-01-30T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/8ffb47b8-9dd9-4aca-88c2-548706a1e731.mp3","mime_type":"audio/mpeg","size_in_bytes":14830847,"duration_in_seconds":617}]},{"id":"909cd93e-50fa-4ede-8100-3557345e16b5","title":"Episode 133: Scroll with Purpose: Teaching Teens to Use Phones Wisely","url":"https://www.hybridministry.xyz/133","content_text":"🎧 Become a “Hybrid Hero”\nhttps://www.patreon.com/hybridministry\n\n📲Social Feed Audit Activity\nhttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\n\nDESCRIPTION\nIn this episode of Hybrid Ministry, we tackle the challenge of helping teens navigate their phones with purpose and wisdom. \n\n\nDiscover three essential rules for using social media wisely\nA powerful resource to protect your teens from harmful online content\nand an interactive \"Social Feed Audit\" activity to spark meaningful conversations. \n\n\nDon't miss the downloadable Social Feed Audit Activity—a practical tool for fostering healthier digital habits.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/133\n\n//Social Feed Audit Activity\nhttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?source=storefront\n\n//📥 DIGITAL DETOX FAMILY WORKSHEET [Episode 132]\nhttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\n\n//3 MONITORING TOOLS\nVIDEO: https://youtu.be/DWYvsn2Kglk?si=wayQHd1zQC09I6qg\nTRY COVENANT EYES: https://covenanteyes.sjv.io/g1zVZA\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 How to Clean Up Your Social Feeds\n01:27 Rule #1\n03:12 Rule #2\n06:13 Rule #3\n06:59 My Recommended Accountability Tool\n08:06 Social Feed Audit Activity\n\n--------------\nTRANSCRIPT\n00:00:00:12 - 00:00:25:24\nNick Clason | Hybrid Ministry\nGive me a like. If you've ever heard this argument about social media. Social media is just a bunch of people dancing. It's useless, right? You've probably heard that before. Parents. Pastors. Teachers. Teenagers. I once heard a pastor say, show me your bank account and it will reveal the desires of your heart. Well, I believe that in 2025 and beyond.\n\n00:00:25:26 - 00:00:55:22\nNick Clason | Hybrid Ministry\nShow me your algorithm and it will reveal the desires of your heart. You know the algorithms are so good. They're like, if that's what you see on your social media feed, that's probably what you are wanting to see. That's what you're hovering longer on this with the algorithm knows and is feeding you more of. And so in this video we're going to do is we're going to talk about how you can clean up your feed, how you can audit it, and how you can make it a type of feed that will honor God in the process.\n\n00:00:55:23 - 00:01:14:13\nNick Clason | Hybrid Ministry\nWe're going to share three rules for social media wisdom. I'm going to give you one resource that's going to help protect you and your team from what you see on your screens, as well as a downloadable worksheet for you to snag at the end. Or hit this QR code here at the bottom so that you can use it.\n\n00:01:14:13 - 00:01:43:29\nNick Clason | Hybrid Ministry\nIf you're a youth pastor. Download it. Share it with your parents. This is one of the best resources I think, that I have ever put together. Welcome my friends to the Hybrid Mr. Show. Hey everyone, welcome to the Hybrid Ministry Show. If you haven't had a chance to meet yet, my name is Nick Klassen. I've been youth ministry for 14 years and I have two boys, eight and six, who are squarely in Gen Alpha, and they are waving their way on up into this world of tech and screens and social.\n\n00:01:43:29 - 00:02:04:28\nNick Clason | Hybrid Ministry\nAnd so in this video, I want to share with you three my three rules for social media. The first rule is this harmful social media, right? I think a lot of us have this understanding that social media is harmful, right? But I don't believe it's all harmful. I just believe that harmful social media is when you use it mindlessly, right?\n\n00:02:04:29 - 00:02:28:10\nNick Clason | Hybrid Ministry\nIt's equals when you have a mindless use of it. And so what I want to encourage you to do is I want to encourage you to put parameters and rules around your screen and social usage. You know, if you didn't watch the last video, which is going to be linked right here, we went through five different tips to have more of a screen detox type of life in a quote always on world.\n\n00:02:28:10 - 00:02:50:22\nNick Clason | Hybrid Ministry\nAnd I don't you don't have to adopt those five rules. I just want to encourage you to have some rules, because when you use it mindlessly, when you use it without any barriers, without any parameters, that's where things get tricky. That's where things get dangerous. And that's where we start to see that addiction set in and people not able to make the right and smart type of choices that we're hoping that they can make in their life.\n\n00:02:50:22 - 00:03:13:23\nNick Clason | Hybrid Ministry\nBecause social and technology has this sort of like, addictive, way of interacting with the neural pathways in your brain. And so that's why there needs to be a set of parameters that you place on yourself, and then maybe even you agree with with some other members of your family. The second rule that I have for you is just simply a question.\n\n00:03:13:23 - 00:03:45:08\nNick Clason | Hybrid Ministry\nIs it you or is it a AI? Right? Like I said earlier, show me your algorithm and I'll show you the desires of your heart. Let me give you a positive example of this in my own world. Right? So YouTube, we pay for premium YouTube at our house because my boys like to watch Minecraft videos on YouTube. And once I realized that this was something that was not going to go away, was that they were always going to want and desire and find themselves wanting to explore some of those Minecraft type videos on YouTube.\n\n00:03:45:08 - 00:04:09:12\nNick Clason | Hybrid Ministry\nI realized I want to have a little bit more control over the ads or the or taking them away, right? So I pray I pay for premium YouTube. Now here's what's interesting on my account. This very account that you might even be watching this video on when when you log into YouTube on my TV, it's littered with Minecraft videos.\n\n00:04:09:12 - 00:04:34:26\nNick Clason | Hybrid Ministry\nLike that's almost all that the For You algorithm is sharing and showing on my television YouTube account. Switch over though, when I pull open my cell phone on YouTube because I myself also watch and use YouTube. All almost all it feeds me there is basketball content, all right. Or the types of, podcasts that I listen to on a regular basis.\n\n00:04:34:26 - 00:04:55:15\nNick Clason | Hybrid Ministry\nSo it's even interesting to me is that it will show me videos that I've of, of channels that I've never even subscribed to, but that I've interacted with, that I've watched before, way before. It shows me videos of things that I'm subscribed to. Right? Which is why, like, I would love for you to subscribe if you haven't yet, please do so.\n\n00:04:55:23 - 00:05:22:02\nNick Clason | Hybrid Ministry\nBut if you haven't, if you just watch my videos, the algorithm is going to show my videos to you next time you log in, as opposed to just showing it to you just because you are a sort of like mindless, nameless subscriber. And so I share that to say the algorithm, the accounts, these social platforms, they're really powerful and they're also really smart.\n\n00:05:22:02 - 00:05:48:20\nNick Clason | Hybrid Ministry\nAnd so if you're not intentional with your use the AI, the algorithm is going to make decisions for you, right. And that YouTube example, that's a positive example. But let's just switch it to a negative example for a minute. If you're a boy, it's going to assume that you want to see girls on your social media. And if you're not careful, that I will continue to feed more and more and more of that.\n\n00:05:48:24 - 00:06:08:11\nNick Clason | Hybrid Ministry\nNow, listen, I know that that sounds hopeless, and especially if you're a parent, you're like, well, that's exactly what I'm trying to get away from. Not all hope is lost, and I believe that social can be redeemed for good. You can manipulate your algorithm both positively and negatively, and we're going to get in that in just a minute.\n\n00:06:08:11 - 00:06:38:18\nNick Clason | Hybrid Ministry\nBecause my third rule for social media is you need to have accountability. If you don't have an outlet to discuss, I want to encourage you to invite somebody into your life, especially if you are trending down that negative sort of algorithm pathway. Get yourself out of it. Ask somebody for help, throw for a lifeline, but then have a regular rhythm of conversation and a regular rhythm of accountability.\n\n00:06:38:25 - 00:07:04:12\nNick Clason | Hybrid Ministry\nSet some goals and then ask somebody, as Paul David Tripp says, ask somebody to be intentionally intrusive in your life. Now, parents, the resource that I use, I use personally and that I recommend we talked about in a previous video, I'll link it down below. We talked about aura. We talked about Bach, but also the one that I like the most.\n\n00:07:04:12 - 00:07:31:15\nNick Clason | Hybrid Ministry\nAnd we that we talked about that. I also recommend is a service called Covenant Eyes. Okay. And what Covenant Eyes does is it installs on your phone. It's let's I'm just going to say some it might you might disagree with it. It's better on Android than it is on Apple. And the reason why is that it will run a constant screen monitoring in the background of your phone at every given moment on an Android.\n\n00:07:31:17 - 00:07:59:08\nNick Clason | Hybrid Ministry\nOn Apple, it only does it in the in the Covenant Eyes browser. But the nice thing about that, especially on Android, is that you know that if you can't watch every single thing on your kid's phone, you can log in as one of their allies is what they use the the language, the verbiage that they use. You can log in as one of their allies and view their screen activity and literally see snapshot after snapshot of what they're watching, of what they're viewing, of what is on their screen.\n\n00:07:59:11 - 00:08:24:29\nNick Clason | Hybrid Ministry\nAnd so that's why I recommend that. And it's actually linked below in our social feed audit activity worksheet. And in this audit activity worksheet, what it's going to do is it's going to share with you 50 different social platforms to ask about right. Whether you have a great and wide open communication policy with your teenager, or whether it's a little bit more closed off, this will give you the resources.\n\n00:08:24:29 - 00:08:50:03\nNick Clason | Hybrid Ministry\nThis will give you a list of resources to ask about, right to inquire whether they have one, even if they don't know that they haven't, even if they're not trying to hide it from you, or even if they maybe are trying to hide it from you, and then you can go through and I recommend that you, offer immunity during this audit process, especially if your boy or daughter, is having a lot of things on their algorithm that you wouldn't approve of.\n\n00:08:50:08 - 00:09:15:09\nNick Clason | Hybrid Ministry\nBut as you go through, you can audit and you can ask this question, does this honor God? And the good news is that most social medias offer the ability for you to, click something that says, I'm not interested in this and ask the algorithm to feed it to you less often. And so if you go through that activity with your son or with your daughter, you can you can help manipulate their algorithm and then pair that with a tool like Covenant Eyes.\n\n00:09:15:14 - 00:09:45:20\nNick Clason | Hybrid Ministry\nYou can add back in some constant screen accountability. And maybe you become an accountability person. Or maybe you ask them to invite somebody else into their life a trusted friend, mentor, or adult that can ask them the hard questions of what they're trying to do and the goals that they're trying to set on social media. But in this new year, in 2025, as screen usage and social media usage is becoming more and more prevalent and more and more prominent, I want this tool to be a way for you.\n\n00:09:45:21 - 00:10:09:05\nNick Clason | Hybrid Ministry\nWhether you're a parent, whether you're a youth pastor dishing this out to some of your parents, I want you to be equipped with what it takes to start having this conversation about balancing, using what we use on social media so that you will scroll with purpose. And in the very next video, what I want to do is, I want to have you click here on screen, we are going to open up a conversation between parents and between students.\n\n00:10:09:05 - 00:10:21:14\nNick Clason | Hybrid Ministry\nAnd we're just simply calling the video tech talks equipping parents to talk to their digital natives. I'll see you over there in that video. But until next time. And as always, my friends stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBecome a “Hybrid Hero”\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📲\u003cstrong\u003eSocial Feed Audit Activity\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?utm_medium=clipboard_copy\u0026utm_source=copyLink\u0026utm_campaign=productshare_creator\u0026utm_content=join_link\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this episode of \u003cstrong\u003e\u003cem\u003eHybrid Ministry\u003c/em\u003e\u003c/strong\u003e, we tackle the challenge of helping teens navigate their phones with purpose and wisdom. \u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eDiscover three essential rules for using social media wisely\u003c/li\u003e\n\u003cli\u003eA powerful resource to protect your teens from harmful online content\u003c/li\u003e\n\u003cli\u003eand an interactive \u0026quot;Social Feed Audit\u0026quot; activity to spark meaningful conversations. \u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eDon\u0026#39;t miss the downloadable \u003cem\u003eSocial Feed Audit Activity\u003c/em\u003e—a practical tool for fostering healthier digital habits.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/133\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/133\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Social Feed Audit Activity\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/social-feed-audit-activity-for-parents-789323?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//📥 DIGITAL DETOX FAMILY WORKSHEET [Episode 132]\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?utm_medium=clipboard_copy\u0026utm_source=copyLink\u0026utm_campaign=productshare_creator\u0026utm_content=join_link\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//3 MONITORING TOOLS\u003cbr\u003e\nVIDEO: \u003ca href=\"https://youtu.be/DWYvsn2Kglk?si=wayQHd1zQC09I6qg\" rel=\"nofollow\"\u003ehttps://youtu.be/DWYvsn2Kglk?si=wayQHd1zQC09I6qg\u003c/a\u003e\u003cbr\u003e\nTRY COVENANT EYES: \u003ca href=\"https://covenanteyes.sjv.io/g1zVZA\" rel=\"nofollow\"\u003ehttps://covenanteyes.sjv.io/g1zVZA\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e⌚TIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 How to Clean Up Your Social Feeds\u003cbr\u003e\n01:27 Rule #1\u003cbr\u003e\n03:12 Rule #2\u003cbr\u003e\n06:13 Rule #3\u003cbr\u003e\n06:59 My Recommended Accountability Tool\u003cbr\u003e\n08:06 Social Feed Audit Activity\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:12 - 00:00:25:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGive me a like. If you\u0026#39;ve ever heard this argument about social media. Social media is just a bunch of people dancing. It\u0026#39;s useless, right? You\u0026#39;ve probably heard that before. Parents. Pastors. Teachers. Teenagers. I once heard a pastor say, show me your bank account and it will reveal the desires of your heart. Well, I believe that in 2025 and beyond.\u003c/p\u003e\n\n\u003cp\u003e00:00:25:26 - 00:00:55:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nShow me your algorithm and it will reveal the desires of your heart. You know the algorithms are so good. They\u0026#39;re like, if that\u0026#39;s what you see on your social media feed, that\u0026#39;s probably what you are wanting to see. That\u0026#39;s what you\u0026#39;re hovering longer on this with the algorithm knows and is feeding you more of. And so in this video we\u0026#39;re going to do is we\u0026#39;re going to talk about how you can clean up your feed, how you can audit it, and how you can make it a type of feed that will honor God in the process.\u003c/p\u003e\n\n\u003cp\u003e00:00:55:23 - 00:01:14:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;re going to share three rules for social media wisdom. I\u0026#39;m going to give you one resource that\u0026#39;s going to help protect you and your team from what you see on your screens, as well as a downloadable worksheet for you to snag at the end. Or hit this QR code here at the bottom so that you can use it.\u003c/p\u003e\n\n\u003cp\u003e00:01:14:13 - 00:01:43:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re a youth pastor. Download it. Share it with your parents. This is one of the best resources I think, that I have ever put together. Welcome my friends to the Hybrid Mr. Show. Hey everyone, welcome to the Hybrid Ministry Show. If you haven\u0026#39;t had a chance to meet yet, my name is Nick Klassen. I\u0026#39;ve been youth ministry for 14 years and I have two boys, eight and six, who are squarely in Gen Alpha, and they are waving their way on up into this world of tech and screens and social.\u003c/p\u003e\n\n\u003cp\u003e00:01:43:29 - 00:02:04:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so in this video, I want to share with you three my three rules for social media. The first rule is this harmful social media, right? I think a lot of us have this understanding that social media is harmful, right? But I don\u0026#39;t believe it\u0026#39;s all harmful. I just believe that harmful social media is when you use it mindlessly, right?\u003c/p\u003e\n\n\u003cp\u003e00:02:04:29 - 00:02:28:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s equals when you have a mindless use of it. And so what I want to encourage you to do is I want to encourage you to put parameters and rules around your screen and social usage. You know, if you didn\u0026#39;t watch the last video, which is going to be linked right here, we went through five different tips to have more of a screen detox type of life in a quote always on world.\u003c/p\u003e\n\n\u003cp\u003e00:02:28:10 - 00:02:50:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I don\u0026#39;t you don\u0026#39;t have to adopt those five rules. I just want to encourage you to have some rules, because when you use it mindlessly, when you use it without any barriers, without any parameters, that\u0026#39;s where things get tricky. That\u0026#39;s where things get dangerous. And that\u0026#39;s where we start to see that addiction set in and people not able to make the right and smart type of choices that we\u0026#39;re hoping that they can make in their life.\u003c/p\u003e\n\n\u003cp\u003e00:02:50:22 - 00:03:13:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause social and technology has this sort of like, addictive, way of interacting with the neural pathways in your brain. And so that\u0026#39;s why there needs to be a set of parameters that you place on yourself, and then maybe even you agree with with some other members of your family. The second rule that I have for you is just simply a question.\u003c/p\u003e\n\n\u003cp\u003e00:03:13:23 - 00:03:45:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIs it you or is it a AI? Right? Like I said earlier, show me your algorithm and I\u0026#39;ll show you the desires of your heart. Let me give you a positive example of this in my own world. Right? So YouTube, we pay for premium YouTube at our house because my boys like to watch Minecraft videos on YouTube. And once I realized that this was something that was not going to go away, was that they were always going to want and desire and find themselves wanting to explore some of those Minecraft type videos on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:03:45:08 - 00:04:09:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI realized I want to have a little bit more control over the ads or the or taking them away, right? So I pray I pay for premium YouTube. Now here\u0026#39;s what\u0026#39;s interesting on my account. This very account that you might even be watching this video on when when you log into YouTube on my TV, it\u0026#39;s littered with Minecraft videos.\u003c/p\u003e\n\n\u003cp\u003e00:04:09:12 - 00:04:34:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike that\u0026#39;s almost all that the For You algorithm is sharing and showing on my television YouTube account. Switch over though, when I pull open my cell phone on YouTube because I myself also watch and use YouTube. All almost all it feeds me there is basketball content, all right. Or the types of, podcasts that I listen to on a regular basis.\u003c/p\u003e\n\n\u003cp\u003e00:04:34:26 - 00:04:55:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo it\u0026#39;s even interesting to me is that it will show me videos that I\u0026#39;ve of, of channels that I\u0026#39;ve never even subscribed to, but that I\u0026#39;ve interacted with, that I\u0026#39;ve watched before, way before. It shows me videos of things that I\u0026#39;m subscribed to. Right? Which is why, like, I would love for you to subscribe if you haven\u0026#39;t yet, please do so.\u003c/p\u003e\n\n\u003cp\u003e00:04:55:23 - 00:05:22:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if you haven\u0026#39;t, if you just watch my videos, the algorithm is going to show my videos to you next time you log in, as opposed to just showing it to you just because you are a sort of like mindless, nameless subscriber. And so I share that to say the algorithm, the accounts, these social platforms, they\u0026#39;re really powerful and they\u0026#39;re also really smart.\u003c/p\u003e\n\n\u003cp\u003e00:05:22:02 - 00:05:48:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you\u0026#39;re not intentional with your use the AI, the algorithm is going to make decisions for you, right. And that YouTube example, that\u0026#39;s a positive example. But let\u0026#39;s just switch it to a negative example for a minute. If you\u0026#39;re a boy, it\u0026#39;s going to assume that you want to see girls on your social media. And if you\u0026#39;re not careful, that I will continue to feed more and more and more of that.\u003c/p\u003e\n\n\u003cp\u003e00:05:48:24 - 00:06:08:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, listen, I know that that sounds hopeless, and especially if you\u0026#39;re a parent, you\u0026#39;re like, well, that\u0026#39;s exactly what I\u0026#39;m trying to get away from. Not all hope is lost, and I believe that social can be redeemed for good. You can manipulate your algorithm both positively and negatively, and we\u0026#39;re going to get in that in just a minute.\u003c/p\u003e\n\n\u003cp\u003e00:06:08:11 - 00:06:38:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause my third rule for social media is you need to have accountability. If you don\u0026#39;t have an outlet to discuss, I want to encourage you to invite somebody into your life, especially if you are trending down that negative sort of algorithm pathway. Get yourself out of it. Ask somebody for help, throw for a lifeline, but then have a regular rhythm of conversation and a regular rhythm of accountability.\u003c/p\u003e\n\n\u003cp\u003e00:06:38:25 - 00:07:04:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSet some goals and then ask somebody, as Paul David Tripp says, ask somebody to be intentionally intrusive in your life. Now, parents, the resource that I use, I use personally and that I recommend we talked about in a previous video, I\u0026#39;ll link it down below. We talked about aura. We talked about Bach, but also the one that I like the most.\u003c/p\u003e\n\n\u003cp\u003e00:07:04:12 - 00:07:31:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we that we talked about that. I also recommend is a service called Covenant Eyes. Okay. And what Covenant Eyes does is it installs on your phone. It\u0026#39;s let\u0026#39;s I\u0026#39;m just going to say some it might you might disagree with it. It\u0026#39;s better on Android than it is on Apple. And the reason why is that it will run a constant screen monitoring in the background of your phone at every given moment on an Android.\u003c/p\u003e\n\n\u003cp\u003e00:07:31:17 - 00:07:59:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOn Apple, it only does it in the in the Covenant Eyes browser. But the nice thing about that, especially on Android, is that you know that if you can\u0026#39;t watch every single thing on your kid\u0026#39;s phone, you can log in as one of their allies is what they use the the language, the verbiage that they use. You can log in as one of their allies and view their screen activity and literally see snapshot after snapshot of what they\u0026#39;re watching, of what they\u0026#39;re viewing, of what is on their screen.\u003c/p\u003e\n\n\u003cp\u003e00:07:59:11 - 00:08:24:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that\u0026#39;s why I recommend that. And it\u0026#39;s actually linked below in our social feed audit activity worksheet. And in this audit activity worksheet, what it\u0026#39;s going to do is it\u0026#39;s going to share with you 50 different social platforms to ask about right. Whether you have a great and wide open communication policy with your teenager, or whether it\u0026#39;s a little bit more closed off, this will give you the resources.\u003c/p\u003e\n\n\u003cp\u003e00:08:24:29 - 00:08:50:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis will give you a list of resources to ask about, right to inquire whether they have one, even if they don\u0026#39;t know that they haven\u0026#39;t, even if they\u0026#39;re not trying to hide it from you, or even if they maybe are trying to hide it from you, and then you can go through and I recommend that you, offer immunity during this audit process, especially if your boy or daughter, is having a lot of things on their algorithm that you wouldn\u0026#39;t approve of.\u003c/p\u003e\n\n\u003cp\u003e00:08:50:08 - 00:09:15:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut as you go through, you can audit and you can ask this question, does this honor God? And the good news is that most social medias offer the ability for you to, click something that says, I\u0026#39;m not interested in this and ask the algorithm to feed it to you less often. And so if you go through that activity with your son or with your daughter, you can you can help manipulate their algorithm and then pair that with a tool like Covenant Eyes.\u003c/p\u003e\n\n\u003cp\u003e00:09:15:14 - 00:09:45:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can add back in some constant screen accountability. And maybe you become an accountability person. Or maybe you ask them to invite somebody else into their life a trusted friend, mentor, or adult that can ask them the hard questions of what they\u0026#39;re trying to do and the goals that they\u0026#39;re trying to set on social media. But in this new year, in 2025, as screen usage and social media usage is becoming more and more prevalent and more and more prominent, I want this tool to be a way for you.\u003c/p\u003e\n\n\u003cp\u003e00:09:45:21 - 00:10:09:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhether you\u0026#39;re a parent, whether you\u0026#39;re a youth pastor dishing this out to some of your parents, I want you to be equipped with what it takes to start having this conversation about balancing, using what we use on social media so that you will scroll with purpose. And in the very next video, what I want to do is, I want to have you click here on screen, we are going to open up a conversation between parents and between students.\u003c/p\u003e\n\n\u003cp\u003e00:10:09:05 - 00:10:21:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we\u0026#39;re just simply calling the video tech talks equipping parents to talk to their digital natives. I\u0026#39;ll see you over there in that video. But until next time. And as always, my friends stay hybrid.\u003c/p\u003e","summary":"In this episode of **_Hybrid Ministry_**, we tackle the challenge of helping teens navigate their phones with purpose and wisdom. \r\n* Discover three essential rules for using social media wisely\r\n* A powerful resource to protect your teens from harmful online content\r\n* and an interactive \"Social Feed Audit\" activity to spark meaningful conversations. \r\n\r\nDon't miss the downloadable *Social Feed Audit Activity*—a practical tool for fostering healthier digital habits.","date_published":"2025-01-23T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/909cd93e-50fa-4ede-8100-3557345e16b5.mp3","mime_type":"audio/mpeg","size_in_bytes":15000469,"duration_in_seconds":624}]},{"id":"64fc5edb-bac7-4804-8312-66be90d1e103","title":"Episode 132: Digital Detox: Finding Balance in an Always-On World","url":"https://www.hybridministry.xyz/132","content_text":"🎧 Become a “Hybrid Hero”\nhttps://www.patreon.com/hybridministry\n\n📥Digital Detox Family Worksheet\nhttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\n\nDESCRIPTION\nLife today feels like it’s always \"on,\" and teenagers are growing up in a world where there’s no escape from the constant digital noise—even at home. Inspired by Winston Churchill’s midday naps to reset his mental balance, this episode of the Hybrid Ministry Show explores how we can help teens—and ourselves—find moments of rest in an always-connected world. As a youth pastor with 14 years of experience, I’ve seen how the challenges of this generation differ from my own. In this video, I’ll share 5 practical tips for a healthier digital lifestyle, from screen-free meals to digital sabbaths. Plus, I’ll introduce the Digital Detox Family Challenge—a [free to Patrons] worksheet to help families reclaim their time and focus. Whether you’re a parent, teen, or youth pastor, join me for practical tools to build healthier habits.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/132\n\n//Churchill Article\nhttps://fullfocus.co/naps/\n\n//Bark \u0026amp; Aura+Disney vs. Covenant Eyes: An Honest Youth Pastor Review\nhttps://www.youtube.com/watch?v=DWYvsn2Kglk\u0026amp;t=160s\n\n//Family Phone Lock Box\nhttps://walmrt.us/3ZrChfI\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 Rest for the Soul in an \"Always On\" World\n02:37 The Technology Tension\n04:34 Tip #1\n06:50 Tip #2\n07:45 Tip #3\n08:59 Tip #4\n10:17 Tip #5\n11:57 Digital Detox Worksheet\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:00:10\nNick Clason | Hybrid Ministry\nDoes\n\n00:00:00:10 - 00:00:03:08\nNick Clason | Hybrid Ministry\nit feel like in life that you're just\n\n00:00:03:08 - 00:00:07:27\nNick Clason | Hybrid Ministry\nalways on? Like there's no break, there's no reprieve?\n\n00:00:07:27 - 00:00:10:06\nNick Clason | Hybrid Ministry\nDid you know, ironically,\n\n00:00:10:06 - 00:00:21:19\nNick Clason | Hybrid Ministry\nWinston Churchill, who was prime minister of Great Britain during World War One, fighting in at that time the world's greatest and biggest war, said this right. He regarded\n\n00:00:21:19 - 00:00:33:14\nNick Clason | Hybrid Ministry\nhis midday naps as, quote, essential for maintaining his mental balance, renewing his energy and reviving his\n\n00:00:33:14 - 00:00:36:25\nNick Clason | Hybrid Ministry\nspirits as a youth pastor for 14 years.\n\n00:00:36:26 - 00:00:44:10\nNick Clason | Hybrid Ministry\nOne thing that I've found that's unique about this generation of teenagers is that the cell phone has ushered in an era\n\n00:00:44:10 - 00:00:48:15\nNick Clason | Hybrid Ministry\nwhere they never are able to turn it off.\n\n00:00:48:15 - 00:01:05:25\nNick Clason | Hybrid Ministry\nThe drama follows them home. Conversations with friends follows them home through group chats and Snapchat. And if they're not a part of it, then the tension or the fact that they're missing out might also be causing anxiety because while you as a parent may be taking their phone away from them, they\n\n00:01:05:25 - 00:01:11:27\nNick Clason | Hybrid Ministry\ndon't know what someone else might be saying about them or what other drama they are going to be missing out on.\n\n00:01:12:03 - 00:01:25:23\nNick Clason | Hybrid Ministry\nWhen I was a kid, that wasn't an option. I was. I was able to go home, and home was able to be my safe spot. And my guess is, if you're a parent just like me, is that you're trying to help your, house be a\n\n00:01:25:23 - 00:01:29:09\nNick Clason | Hybrid Ministry\nsafe spot. And if you're a youth pastor, my guess is you're trying to help teens\n\n00:01:29:09 - 00:01:30:27\nNick Clason | Hybrid Ministry\nnavigate this anxiety.\n\n00:01:30:27 - 00:01:35:24\nNick Clason | Hybrid Ministry\nBut if you didn't grow up in this phenomenon of technology and digital, where you're\n\n00:01:35:24 - 00:01:54:03\nNick Clason | Hybrid Ministry\nalways on, you might not really truly understand what teenagers are going to. That's why if you're a parent, youth pastor, or teenager, I want to toss out five potential tips to help you drive towards a healthier digital lifestyle, and this is specifically aimed towards teenagers.\n\n00:01:54:07 - 00:01:55:22\nNick Clason | Hybrid Ministry\nAt the end of this video, I'm going to share\n\n00:01:55:22 - 00:02:15:12\nNick Clason | Hybrid Ministry\nwith you my Digital Detox Family Challenge worksheet. The link is down below in the description. It is free for my Patreon community, so thank you if you are a part of that. If not just a few bucks. And in that resource there are two interactive family elements. So if you're a parent or a youth pastor, feel free to grab it and use it.\n\n00:02:15:12 - 00:02:25:11\nNick Clason | Hybrid Ministry\nAnd youth pastor share it with your parents as a resource to help them towards a healthier digital lifestyle for their teenagers. And as always in the hybrid Ministry show,\n\n00:02:25:11 - 00:02:37:21\nNick Clason | Hybrid Ministry\nthere are chapters down below at the bottom so that you can scrub ahead or back to whatever is most relevant to you. Welcome, my friends, to the Hybrid Ministry Show.\n\n00:02:37:25 - 00:02:40:18\nNick Clason | Hybrid Ministry\nWell everyone, welcome to the Hybrid Ministry Show. If you and I\n\n00:02:40:18 - 00:02:55:25\nNick Clason | Hybrid Ministry\nhaven't had a chance to meet yet, my name is Nick Clayson, and as I said in the intro, I'm a 14 year youth ministry veteran, but I'm also a parent of kids six, and eight years old. So they're in, squarely in that generation Alpha sort of time frame.\n\n00:02:55:25 - 00:02:59:01\nNick Clason | Hybrid Ministry\nAnd I see it on the horizon. I'm not quite there yet,\n\n00:02:59:01 - 00:03:09:11\nNick Clason | Hybrid Ministry\nbut I've also navigated it with teenagers and youth ministry, for 14 years, obviously still relevantly, and currently helping teenagers Wade\n\n00:03:09:11 - 00:03:10:04\nNick Clason | Hybrid Ministry\nthrough and navigate\n\n00:03:10:04 - 00:03:10:25\nNick Clason | Hybrid Ministry\nthrough this\n\n00:03:10:25 - 00:03:30:10\nNick Clason | Hybrid Ministry\ndigital sort of tension. And so I think that's the biggest thing, right? Is this tension between should we completely abdicate digital or should we teach them how to how to handle it with integrity and with a hygiene that makes sense, and that's going to actually help them as they enter into this world of adulthood and more responsibility.\n\n00:03:30:10 - 00:03:48:11\nNick Clason | Hybrid Ministry\nYou see, as older generation like myself and even people older than us, a lot of times the mentality is like, your phone is the enemy, just get rid of it, throw it in the lake, throw it in the river and be that as it may, and that might even be the case. Like it might not even it might be something that's dangerous and bad and not helpful to you.\n\n00:03:48:11 - 00:04:07:07\nNick Clason | Hybrid Ministry\nRight. We they're not going anywhere. That's the hard thing is cell phones and technology. It's not going anywhere. The dial is only getting cranked up more and more and more. And so we're constantly living in this tension of what we want. Like, do we want to be Laura Ingalls Wilder and living out on the prairie versus like, being someone fully immersed in tech,\n\n00:04:07:07 - 00:04:09:16\nNick Clason | Hybrid Ministry\nbut knowing like, that's probably not good for us.\n\n00:04:09:16 - 00:04:13:06\nNick Clason | Hybrid Ministry\nAnd we can also see and know the effects of it. And you got to remember, tech is\n\n00:04:13:06 - 00:04:29:28\nNick Clason | Hybrid Ministry\nstill in its infancy in a lot of ways. And so some of these long term effects brain and and anxiety and mental health, like we don't even know what or how much or if any of it affects us. And so here are five tips to help you and your family navigate through detoxing,\n\n00:04:29:28 - 00:04:32:14\nNick Clason | Hybrid Ministry\ndigital and finding balance in this quote.\n\n00:04:32:14 - 00:04:34:15\nNick Clason | Hybrid Ministry\nAlways on world. Tip\n\n00:04:34:18 - 00:04:34:28\nNick Clason | Hybrid Ministry\none\n\n00:04:34:28 - 00:04:42:28\nNick Clason | Hybrid Ministry\nis potentially consider setting app time limits. You know I've done this in the past. I don't currently have them set\n\n00:04:42:28 - 00:04:58:02\nNick Clason | Hybrid Ministry\non on my phone. And honestly, the reason behind that is because I'm I'm lazy, right? And I'm not practicing what I'm preaching. But in the past I have set app limitations for things like social media apps that I might scroll more endlessly on.\n\n00:04:58:02 - 00:05:00:12\nNick Clason | Hybrid Ministry\nAnd here's what you got to understand in my current role\n\n00:05:00:12 - 00:05:20:07\nNick Clason | Hybrid Ministry\nand job. Like one of my main and primary responsibilities is social media management, content creation and content posting. And so it's made it tricky for me because I can't just say I'm never going to be on Instagram, I'm never going to be on YouTube, or I'm never going to be on TikTok, because that's a key component of our youth ministry strategy.\n\n00:05:20:07 - 00:05:24:29\nNick Clason | Hybrid Ministry\nAnd so I'd put like a 15 minute or 30 minute time limit on those apps\n\n00:05:24:29 - 00:05:39:19\nNick Clason | Hybrid Ministry\nso that I could get on. So that I could post so that I could engage with comments, with anyone who's maybe interacted with our content. But then when that 30 minute or 15 minute time limit came to an end on any one of those apps, that would be it for the\n\n00:05:39:19 - 00:05:39:24\nNick Clason | Hybrid Ministry\nday.\n\n00:05:39:29 - 00:05:57:22\nNick Clason | Hybrid Ministry\nNow, of course, my phone offers me right, like more opportunities to, like add more time, add more time. And so like, I would just kind of do that mindlessly and until eventually to the point where I just like would turn it off because I was on vacation or something. And then of course, I haven't gone back, you know, to turn those things back on.\n\n00:05:57:22 - 00:06:25:15\nNick Clason | Hybrid Ministry\nBut consider that potentially for your, your teen or your tween or, whoever in your house might be, trying to navigate this balance between work and life and social and digital and screens and all of these things. And, linked right here is actually my review of the best parenting apps for 2025 and beyond. And so it's, conversation between, the Bach phone or a plus Circle by Disney or Covenant Eyes.\n\n00:06:25:21 - 00:06:50:16\nNick Clason | Hybrid Ministry\nAll three have very different kind of approaches to parental controls and stuff like that, but all three are useful and helpful and beneficial. I give my honest youth pastor take and review, but, feel free to go against my opinion on that. Do whatever works best for you and for your family, but maybe consider setting time limits as a way to help balance this always on world.\n\n00:06:50:22 - 00:06:58:20\nNick Clason | Hybrid Ministry\nTip number two is what if you turned your phone on to grayscale mode, right? There's a feature. My wife and I\n\n00:06:58:20 - 00:07:13:28\nNick Clason | Hybrid Ministry\nboth did it. And we turned our phones onto grayscale mode, and it was honestly disorienting. And what it does is it's meant to sort of help reduce, sort of those brain chemicals that cause you to be more addicted to your screen.\n\n00:07:14:01 - 00:07:16:14\nNick Clason | Hybrid Ministry\nAnd so when you're on it, it's like,\n\n00:07:16:14 - 00:07:41:04\nNick Clason | Hybrid Ministry\nyou don't like it. Like I remember just absolutely hating it. And I hated looking at my phone. I hate doing all these things. But like, it was helpful because, time limits are force restrictions. Grayscale mode turns down the desire to just continue to be on my phone and continue to be on there mindlessly scrolling, mindlessly scrolling endlessly like it made me want to actually get off of it.\n\n00:07:41:04 - 00:08:06:13\nNick Clason | Hybrid Ministry\nSo consider that as an option. Turn on grayscale mode on your phone. Tip number three as a family, what if you created screen free meals? What if once a day you as a family, committed to the discipline of having screen free meals? What if maybe maybe meals don't work? What if you chose, and reclaim some of your time as a family to have a one phone free time per day?\n\n00:08:06:16 - 00:08:10:22\nNick Clason | Hybrid Ministry\nMaybe that feels daunting and impossible. Then maybe just start at one phone\n\n00:08:10:22 - 00:08:27:28\nNick Clason | Hybrid Ministry\nfree time per week where everybody, including the parents, puts their phones away and you engage in one on 1 or 1 on many human discussion at the dinner table, or a family outing, or a family movie night or something like that, where you are phone free, free from distractions.\n\n00:08:27:28 - 00:08:55:14\nNick Clason | Hybrid Ministry\nYou're you're doing something together and reengaging relationally as a family. And you can even, you know, buy something linked down below, like a phone locker or a phone jail where everyone's phones go in, you know, for a set amount of time, and it doesn't open up until it's over and, you know, emergencies or whatnot. Like if you do it for an hour, even if there is an emergency within that hour, your phone will still tell you at the end of that hour and you'll be able to, you know, handle it as you need to.\n\n00:08:55:14 - 00:08:59:22\nNick Clason | Hybrid Ministry\nBut it would be a good discipline for you and your family to try,\n\n00:08:59:22 - 00:09:05:24\nNick Clason | Hybrid Ministry\ndialing it up even, a little bit more of a notch from screen free meals. What if you considered a\n\n00:09:05:24 - 00:09:06:15\nNick Clason | Hybrid Ministry\ndigital\n\n00:09:06:15 - 00:09:14:07\nNick Clason | Hybrid Ministry\nSabbath? New Sabbath is an Old Testament term and word for taking a break, you know? So, like in the Rhythm of creation,\n\n00:09:14:07 - 00:09:16:19\nNick Clason | Hybrid Ministry\nyou look at, the biblical account of creation.\n\n00:09:16:19 - 00:09:35:20\nNick Clason | Hybrid Ministry\nGod, created the earth in six days. But then on the seventh day, he rested. And you and I, like those of us who go to church like we know that God didn't need rest, right? Like God, God modeled that for Adam and Eve, and it's it's interesting if you think about it. God created man and woman on the sixth day, and then the seventh day he rested.\n\n00:09:35:20 - 00:09:57:16\nNick Clason | Hybrid Ministry\nAnd so Adam and Eve's very first day of being created and being on this earth, they also two not only saw God rest, but they were experiencing that that version of Sabbath. And so what if with your phones, what if with technology, what if you created a quote, digital Sabbath of sorts, perhaps, like on a Saturday or Sunday or like a Friday night to a Saturday afternoon?\n\n00:09:57:16 - 00:10:17:23\nNick Clason | Hybrid Ministry\nLike it doesn't have to be one full day. It could be like after work in school on, like a Friday. And then it goes to like a certain time on Saturday, where again, you as a family, maybe throw your phone in one of those boxes and you commit to not, you know, to not being on devices, not being on screens for a certain period of time.\n\n00:10:17:26 - 00:10:35:17\nNick Clason | Hybrid Ministry\nAnd then the fifth and final tip that I have for you here, to to engage in a healthier balance of an always on world is what if you just chose to charge your phone, not in your bedroom? I say charge your phone in your kitchen. First of all, you know, you need to know those emfs coming off your phone like they're\n\n00:10:35:17 - 00:10:36:02\nNick Clason | Hybrid Ministry\nbad for you.\n\n00:10:36:02 - 00:10:56:22\nNick Clason | Hybrid Ministry\nIt literally says it in the terms and conditions on your phone, so don't be right next to it while it's charging. Put it somewhere else, not only for your physical health, but also for your mental health, so that when you're in bed, you're in bed, maybe read, maybe, you know, actually go to sleep, but don't find yourself in there doomscrolling.\n\n00:10:56:22 - 00:11:15:28\nNick Clason | Hybrid Ministry\nBut consider that as an option or discipline. Parents included kids as well, but keep those things out of rooms. Now just say again 14 year youth ministry veteran. Like, one of the things I've found, especially for teenagers, is gotta get those phones out of their rooms, behind closed doors, and in those privacy private moments. That's where a lot of like, bad decisions might happen.\n\n00:11:15:29 - 00:11:32:13\nNick Clason | Hybrid Ministry\nYou know, like at summer camp for us, we collect everyone's phone and we charge it in a central spot in the room. They have access to it if their parents call whatever alarms. But we take them from them because we've found that it lights out when kids have phones. That's when shenanigans often happen. And so we take that away.\n\n00:11:32:19 - 00:11:55:10\nNick Clason | Hybrid Ministry\nAnd that's just that's just a rule, right? Like we don't confiscate phones for the whole week, but we do collect them and house them, so to speak, and like a cell phone collection location in order to help with behavior, to help with sleep, to help with a lot of different things. And so what if, as the fifth tip, that was something that you and your family committed to charging your phone away from the bedroom.\n\n00:11:55:10 - 00:12:16:15\nNick Clason | Hybrid Ministry\nSo you might be thinking like, well, now what do I do? Great. I'm glad you asked. Like I said at the beginning, I have, link down below the Digital Detox Family Challenge worksheet. You can go grab that. It's over on my Patreon is $3, but if you want to become a Patreon for $4 a month, you will not only get every one of these resources that I'm giving away over on that site, but you'll also\n\n00:12:16:15 - 00:12:18:10\nNick Clason | Hybrid Ministry\nget a weekly bonus\n\n00:12:18:10 - 00:12:18:18\nNick Clason | Hybrid Ministry\npodcast.\n\n00:12:18:20 - 00:12:19:29\nNick Clason | Hybrid Ministry\nAnd if you're in youth ministry,\n\n00:12:19:29 - 00:12:29:14\nNick Clason | Hybrid Ministry\nI'm just talking through what I do every week, and I'm giving creative ideas to help you lean into digital, but also handle it with care and integrity and dignity. And so\n\n00:12:29:14 - 00:12:51:26\nNick Clason | Hybrid Ministry\nthere's a couple of discussion prompts for families and a couple of action steps. And so I would say if you're in youth ministry, this would be a very well, spent $3 to share out in an email newsletter to parents to just encourage them, you know, to try, digital detox with their family, to work through and think through three or, I'm sorry, five different sort of tips to help them in their families.\n\n00:12:51:26 - 00:12:56:18\nNick Clason | Hybrid Ministry\nSo, link here on screen is the next video in this series, called\n\n00:12:56:18 - 00:13:11:20\nNick Clason | Hybrid Ministry\nscroll with Purpose teaching teens to use phones wisely in this digital age and in this digital world. I'd love to have you check that out. If you're here on YouTube, give us a like a rating, a subscribe. All those things really, truly help us out to be found in search.\n\n00:13:11:26 - 00:13:17:01\nNick Clason | Hybrid Ministry\nBut until next time. And as always, my friends, I just want to encourage you to stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBecome a “Hybrid Hero”\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📥\u003cstrong\u003eDigital Detox Family Worksheet\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?utm_medium=clipboard_copy\u0026utm_source=copyLink\u0026utm_campaign=productshare_creator\u0026utm_content=join_link\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/digital-detox-family-worksheet-763860?utm_medium=clipboard_copy\u0026amp;utm_source=copyLink\u0026amp;utm_campaign=productshare_creator\u0026amp;utm_content=join_link\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nLife today feels like it’s always \u0026quot;on,\u0026quot; and teenagers are growing up in a world where there’s no escape from the constant digital noise—even at home. Inspired by Winston Churchill’s midday naps to reset his mental balance, this episode of the Hybrid Ministry Show explores how we can help teens—and ourselves—find moments of rest in an always-connected world. As a youth pastor with 14 years of experience, I’ve seen how the challenges of this generation differ from my own. In this video, I’ll share \u003cem\u003e5 practical tips for a healthier digital lifestyle\u003c/em\u003e, from screen-free meals to digital sabbaths. Plus, I’ll introduce the \u003cstrong\u003eDigital Detox Family Challenge\u003c/strong\u003e—a [free to Patrons] worksheet to help families reclaim their time and focus. Whether you’re a parent, teen, or youth pastor, join me for practical tools to build healthier habits.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/132\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/132\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Churchill Article\u003cbr\u003e\n\u003ca href=\"https://fullfocus.co/naps/\" rel=\"nofollow\"\u003ehttps://fullfocus.co/naps/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Bark \u0026amp; Aura+Disney vs. Covenant Eyes: An Honest Youth Pastor Review\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=DWYvsn2Kglk\u0026t=160s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=DWYvsn2Kglk\u0026amp;t=160s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Family Phone Lock Box\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3ZrChfI\" rel=\"nofollow\"\u003ehttps://walmrt.us/3ZrChfI\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e⌚TIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Rest for the Soul in an \u0026quot;Always On\u0026quot; World\u003cbr\u003e\n02:37 The Technology Tension\u003cbr\u003e\n04:34 Tip #1\u003cbr\u003e\n06:50 Tip #2\u003cbr\u003e\n07:45 Tip #3\u003cbr\u003e\n08:59 Tip #4\u003cbr\u003e\n10:17 Tip #5\u003cbr\u003e\n11:57 Digital Detox Worksheet\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:00:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDoes\u003c/p\u003e\n\n\u003cp\u003e00:00:00:10 - 00:00:03:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nit feel like in life that you\u0026#39;re just\u003c/p\u003e\n\n\u003cp\u003e00:00:03:08 - 00:00:07:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nalways on? Like there\u0026#39;s no break, there\u0026#39;s no reprieve?\u003c/p\u003e\n\n\u003cp\u003e00:00:07:27 - 00:00:10:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDid you know, ironically,\u003c/p\u003e\n\n\u003cp\u003e00:00:10:06 - 00:00:21:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWinston Churchill, who was prime minister of Great Britain during World War One, fighting in at that time the world\u0026#39;s greatest and biggest war, said this right. He regarded\u003c/p\u003e\n\n\u003cp\u003e00:00:21:19 - 00:00:33:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhis midday naps as, quote, essential for maintaining his mental balance, renewing his energy and reviving his\u003c/p\u003e\n\n\u003cp\u003e00:00:33:14 - 00:00:36:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nspirits as a youth pastor for 14 years.\u003c/p\u003e\n\n\u003cp\u003e00:00:36:26 - 00:00:44:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOne thing that I\u0026#39;ve found that\u0026#39;s unique about this generation of teenagers is that the cell phone has ushered in an era\u003c/p\u003e\n\n\u003cp\u003e00:00:44:10 - 00:00:48:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhere they never are able to turn it off.\u003c/p\u003e\n\n\u003cp\u003e00:00:48:15 - 00:01:05:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe drama follows them home. Conversations with friends follows them home through group chats and Snapchat. And if they\u0026#39;re not a part of it, then the tension or the fact that they\u0026#39;re missing out might also be causing anxiety because while you as a parent may be taking their phone away from them, they\u003c/p\u003e\n\n\u003cp\u003e00:01:05:25 - 00:01:11:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndon\u0026#39;t know what someone else might be saying about them or what other drama they are going to be missing out on.\u003c/p\u003e\n\n\u003cp\u003e00:01:12:03 - 00:01:25:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhen I was a kid, that wasn\u0026#39;t an option. I was. I was able to go home, and home was able to be my safe spot. And my guess is, if you\u0026#39;re a parent just like me, is that you\u0026#39;re trying to help your, house be a\u003c/p\u003e\n\n\u003cp\u003e00:01:25:23 - 00:01:29:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsafe spot. And if you\u0026#39;re a youth pastor, my guess is you\u0026#39;re trying to help teens\u003c/p\u003e\n\n\u003cp\u003e00:01:29:09 - 00:01:30:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nnavigate this anxiety.\u003c/p\u003e\n\n\u003cp\u003e00:01:30:27 - 00:01:35:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if you didn\u0026#39;t grow up in this phenomenon of technology and digital, where you\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:01:35:24 - 00:01:54:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nalways on, you might not really truly understand what teenagers are going to. That\u0026#39;s why if you\u0026#39;re a parent, youth pastor, or teenager, I want to toss out five potential tips to help you drive towards a healthier digital lifestyle, and this is specifically aimed towards teenagers.\u003c/p\u003e\n\n\u003cp\u003e00:01:54:07 - 00:01:55:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAt the end of this video, I\u0026#39;m going to share\u003c/p\u003e\n\n\u003cp\u003e00:01:55:22 - 00:02:15:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwith you my Digital Detox Family Challenge worksheet. The link is down below in the description. It is free for my Patreon community, so thank you if you are a part of that. If not just a few bucks. And in that resource there are two interactive family elements. So if you\u0026#39;re a parent or a youth pastor, feel free to grab it and use it.\u003c/p\u003e\n\n\u003cp\u003e00:02:15:12 - 00:02:25:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd youth pastor share it with your parents as a resource to help them towards a healthier digital lifestyle for their teenagers. And as always in the hybrid Ministry show,\u003c/p\u003e\n\n\u003cp\u003e00:02:25:11 - 00:02:37:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthere are chapters down below at the bottom so that you can scrub ahead or back to whatever is most relevant to you. Welcome, my friends, to the Hybrid Ministry Show.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:25 - 00:02:40:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell everyone, welcome to the Hybrid Ministry Show. If you and I\u003c/p\u003e\n\n\u003cp\u003e00:02:40:18 - 00:02:55:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhaven\u0026#39;t had a chance to meet yet, my name is Nick Clayson, and as I said in the intro, I\u0026#39;m a 14 year youth ministry veteran, but I\u0026#39;m also a parent of kids six, and eight years old. So they\u0026#39;re in, squarely in that generation Alpha sort of time frame.\u003c/p\u003e\n\n\u003cp\u003e00:02:55:25 - 00:02:59:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I see it on the horizon. I\u0026#39;m not quite there yet,\u003c/p\u003e\n\n\u003cp\u003e00:02:59:01 - 00:03:09:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbut I\u0026#39;ve also navigated it with teenagers and youth ministry, for 14 years, obviously still relevantly, and currently helping teenagers Wade\u003c/p\u003e\n\n\u003cp\u003e00:03:09:11 - 00:03:10:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthrough and navigate\u003c/p\u003e\n\n\u003cp\u003e00:03:10:04 - 00:03:10:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthrough this\u003c/p\u003e\n\n\u003cp\u003e00:03:10:25 - 00:03:30:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndigital sort of tension. And so I think that\u0026#39;s the biggest thing, right? Is this tension between should we completely abdicate digital or should we teach them how to how to handle it with integrity and with a hygiene that makes sense, and that\u0026#39;s going to actually help them as they enter into this world of adulthood and more responsibility.\u003c/p\u003e\n\n\u003cp\u003e00:03:30:10 - 00:03:48:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou see, as older generation like myself and even people older than us, a lot of times the mentality is like, your phone is the enemy, just get rid of it, throw it in the lake, throw it in the river and be that as it may, and that might even be the case. Like it might not even it might be something that\u0026#39;s dangerous and bad and not helpful to you.\u003c/p\u003e\n\n\u003cp\u003e00:03:48:11 - 00:04:07:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. We they\u0026#39;re not going anywhere. That\u0026#39;s the hard thing is cell phones and technology. It\u0026#39;s not going anywhere. The dial is only getting cranked up more and more and more. And so we\u0026#39;re constantly living in this tension of what we want. Like, do we want to be Laura Ingalls Wilder and living out on the prairie versus like, being someone fully immersed in tech,\u003c/p\u003e\n\n\u003cp\u003e00:04:07:07 - 00:04:09:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbut knowing like, that\u0026#39;s probably not good for us.\u003c/p\u003e\n\n\u003cp\u003e00:04:09:16 - 00:04:13:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we can also see and know the effects of it. And you got to remember, tech is\u003c/p\u003e\n\n\u003cp\u003e00:04:13:06 - 00:04:29:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nstill in its infancy in a lot of ways. And so some of these long term effects brain and and anxiety and mental health, like we don\u0026#39;t even know what or how much or if any of it affects us. And so here are five tips to help you and your family navigate through detoxing,\u003c/p\u003e\n\n\u003cp\u003e00:04:29:28 - 00:04:32:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndigital and finding balance in this quote.\u003c/p\u003e\n\n\u003cp\u003e00:04:32:14 - 00:04:34:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAlways on world. Tip\u003c/p\u003e\n\n\u003cp\u003e00:04:34:18 - 00:04:34:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\none\u003c/p\u003e\n\n\u003cp\u003e00:04:34:28 - 00:04:42:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis potentially consider setting app time limits. You know I\u0026#39;ve done this in the past. I don\u0026#39;t currently have them set\u003c/p\u003e\n\n\u003cp\u003e00:04:42:28 - 00:04:58:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\non on my phone. And honestly, the reason behind that is because I\u0026#39;m I\u0026#39;m lazy, right? And I\u0026#39;m not practicing what I\u0026#39;m preaching. But in the past I have set app limitations for things like social media apps that I might scroll more endlessly on.\u003c/p\u003e\n\n\u003cp\u003e00:04:58:02 - 00:05:00:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd here\u0026#39;s what you got to understand in my current role\u003c/p\u003e\n\n\u003cp\u003e00:05:00:12 - 00:05:20:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand job. Like one of my main and primary responsibilities is social media management, content creation and content posting. And so it\u0026#39;s made it tricky for me because I can\u0026#39;t just say I\u0026#39;m never going to be on Instagram, I\u0026#39;m never going to be on YouTube, or I\u0026#39;m never going to be on TikTok, because that\u0026#39;s a key component of our youth ministry strategy.\u003c/p\u003e\n\n\u003cp\u003e00:05:20:07 - 00:05:24:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so I\u0026#39;d put like a 15 minute or 30 minute time limit on those apps\u003c/p\u003e\n\n\u003cp\u003e00:05:24:29 - 00:05:39:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nso that I could get on. So that I could post so that I could engage with comments, with anyone who\u0026#39;s maybe interacted with our content. But then when that 30 minute or 15 minute time limit came to an end on any one of those apps, that would be it for the\u003c/p\u003e\n\n\u003cp\u003e00:05:39:19 - 00:05:39:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nday.\u003c/p\u003e\n\n\u003cp\u003e00:05:39:29 - 00:05:57:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, of course, my phone offers me right, like more opportunities to, like add more time, add more time. And so like, I would just kind of do that mindlessly and until eventually to the point where I just like would turn it off because I was on vacation or something. And then of course, I haven\u0026#39;t gone back, you know, to turn those things back on.\u003c/p\u003e\n\n\u003cp\u003e00:05:57:22 - 00:06:25:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut consider that potentially for your, your teen or your tween or, whoever in your house might be, trying to navigate this balance between work and life and social and digital and screens and all of these things. And, linked right here is actually my review of the best parenting apps for 2025 and beyond. And so it\u0026#39;s, conversation between, the Bach phone or a plus Circle by Disney or Covenant Eyes.\u003c/p\u003e\n\n\u003cp\u003e00:06:25:21 - 00:06:50:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll three have very different kind of approaches to parental controls and stuff like that, but all three are useful and helpful and beneficial. I give my honest youth pastor take and review, but, feel free to go against my opinion on that. Do whatever works best for you and for your family, but maybe consider setting time limits as a way to help balance this always on world.\u003c/p\u003e\n\n\u003cp\u003e00:06:50:22 - 00:06:58:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nTip number two is what if you turned your phone on to grayscale mode, right? There\u0026#39;s a feature. My wife and I\u003c/p\u003e\n\n\u003cp\u003e00:06:58:20 - 00:07:13:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nboth did it. And we turned our phones onto grayscale mode, and it was honestly disorienting. And what it does is it\u0026#39;s meant to sort of help reduce, sort of those brain chemicals that cause you to be more addicted to your screen.\u003c/p\u003e\n\n\u003cp\u003e00:07:14:01 - 00:07:16:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so when you\u0026#39;re on it, it\u0026#39;s like,\u003c/p\u003e\n\n\u003cp\u003e00:07:16:14 - 00:07:41:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou don\u0026#39;t like it. Like I remember just absolutely hating it. And I hated looking at my phone. I hate doing all these things. But like, it was helpful because, time limits are force restrictions. Grayscale mode turns down the desire to just continue to be on my phone and continue to be on there mindlessly scrolling, mindlessly scrolling endlessly like it made me want to actually get off of it.\u003c/p\u003e\n\n\u003cp\u003e00:07:41:04 - 00:08:06:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo consider that as an option. Turn on grayscale mode on your phone. Tip number three as a family, what if you created screen free meals? What if once a day you as a family, committed to the discipline of having screen free meals? What if maybe maybe meals don\u0026#39;t work? What if you chose, and reclaim some of your time as a family to have a one phone free time per day?\u003c/p\u003e\n\n\u003cp\u003e00:08:06:16 - 00:08:10:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMaybe that feels daunting and impossible. Then maybe just start at one phone\u003c/p\u003e\n\n\u003cp\u003e00:08:10:22 - 00:08:27:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfree time per week where everybody, including the parents, puts their phones away and you engage in one on 1 or 1 on many human discussion at the dinner table, or a family outing, or a family movie night or something like that, where you are phone free, free from distractions.\u003c/p\u003e\n\n\u003cp\u003e00:08:27:28 - 00:08:55:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou\u0026#39;re you\u0026#39;re doing something together and reengaging relationally as a family. And you can even, you know, buy something linked down below, like a phone locker or a phone jail where everyone\u0026#39;s phones go in, you know, for a set amount of time, and it doesn\u0026#39;t open up until it\u0026#39;s over and, you know, emergencies or whatnot. Like if you do it for an hour, even if there is an emergency within that hour, your phone will still tell you at the end of that hour and you\u0026#39;ll be able to, you know, handle it as you need to.\u003c/p\u003e\n\n\u003cp\u003e00:08:55:14 - 00:08:59:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut it would be a good discipline for you and your family to try,\u003c/p\u003e\n\n\u003cp\u003e00:08:59:22 - 00:09:05:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndialing it up even, a little bit more of a notch from screen free meals. What if you considered a\u003c/p\u003e\n\n\u003cp\u003e00:09:05:24 - 00:09:06:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndigital\u003c/p\u003e\n\n\u003cp\u003e00:09:06:15 - 00:09:14:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSabbath? New Sabbath is an Old Testament term and word for taking a break, you know? So, like in the Rhythm of creation,\u003c/p\u003e\n\n\u003cp\u003e00:09:14:07 - 00:09:16:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou look at, the biblical account of creation.\u003c/p\u003e\n\n\u003cp\u003e00:09:16:19 - 00:09:35:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGod, created the earth in six days. But then on the seventh day, he rested. And you and I, like those of us who go to church like we know that God didn\u0026#39;t need rest, right? Like God, God modeled that for Adam and Eve, and it\u0026#39;s it\u0026#39;s interesting if you think about it. God created man and woman on the sixth day, and then the seventh day he rested.\u003c/p\u003e\n\n\u003cp\u003e00:09:35:20 - 00:09:57:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so Adam and Eve\u0026#39;s very first day of being created and being on this earth, they also two not only saw God rest, but they were experiencing that that version of Sabbath. And so what if with your phones, what if with technology, what if you created a quote, digital Sabbath of sorts, perhaps, like on a Saturday or Sunday or like a Friday night to a Saturday afternoon?\u003c/p\u003e\n\n\u003cp\u003e00:09:57:16 - 00:10:17:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike it doesn\u0026#39;t have to be one full day. It could be like after work in school on, like a Friday. And then it goes to like a certain time on Saturday, where again, you as a family, maybe throw your phone in one of those boxes and you commit to not, you know, to not being on devices, not being on screens for a certain period of time.\u003c/p\u003e\n\n\u003cp\u003e00:10:17:26 - 00:10:35:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the fifth and final tip that I have for you here, to to engage in a healthier balance of an always on world is what if you just chose to charge your phone, not in your bedroom? I say charge your phone in your kitchen. First of all, you know, you need to know those emfs coming off your phone like they\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:10:35:17 - 00:10:36:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbad for you.\u003c/p\u003e\n\n\u003cp\u003e00:10:36:02 - 00:10:56:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt literally says it in the terms and conditions on your phone, so don\u0026#39;t be right next to it while it\u0026#39;s charging. Put it somewhere else, not only for your physical health, but also for your mental health, so that when you\u0026#39;re in bed, you\u0026#39;re in bed, maybe read, maybe, you know, actually go to sleep, but don\u0026#39;t find yourself in there doomscrolling.\u003c/p\u003e\n\n\u003cp\u003e00:10:56:22 - 00:11:15:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut consider that as an option or discipline. Parents included kids as well, but keep those things out of rooms. Now just say again 14 year youth ministry veteran. Like, one of the things I\u0026#39;ve found, especially for teenagers, is gotta get those phones out of their rooms, behind closed doors, and in those privacy private moments. That\u0026#39;s where a lot of like, bad decisions might happen.\u003c/p\u003e\n\n\u003cp\u003e00:11:15:29 - 00:11:32:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, like at summer camp for us, we collect everyone\u0026#39;s phone and we charge it in a central spot in the room. They have access to it if their parents call whatever alarms. But we take them from them because we\u0026#39;ve found that it lights out when kids have phones. That\u0026#39;s when shenanigans often happen. And so we take that away.\u003c/p\u003e\n\n\u003cp\u003e00:11:32:19 - 00:11:55:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s just that\u0026#39;s just a rule, right? Like we don\u0026#39;t confiscate phones for the whole week, but we do collect them and house them, so to speak, and like a cell phone collection location in order to help with behavior, to help with sleep, to help with a lot of different things. And so what if, as the fifth tip, that was something that you and your family committed to charging your phone away from the bedroom.\u003c/p\u003e\n\n\u003cp\u003e00:11:55:10 - 00:12:16:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you might be thinking like, well, now what do I do? Great. I\u0026#39;m glad you asked. Like I said at the beginning, I have, link down below the Digital Detox Family Challenge worksheet. You can go grab that. It\u0026#39;s over on my Patreon is $3, but if you want to become a Patreon for $4 a month, you will not only get every one of these resources that I\u0026#39;m giving away over on that site, but you\u0026#39;ll also\u003c/p\u003e\n\n\u003cp\u003e00:12:16:15 - 00:12:18:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nget a weekly bonus\u003c/p\u003e\n\n\u003cp\u003e00:12:18:10 - 00:12:18:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npodcast.\u003c/p\u003e\n\n\u003cp\u003e00:12:18:20 - 00:12:19:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you\u0026#39;re in youth ministry,\u003c/p\u003e\n\n\u003cp\u003e00:12:19:29 - 00:12:29:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m just talking through what I do every week, and I\u0026#39;m giving creative ideas to help you lean into digital, but also handle it with care and integrity and dignity. And so\u003c/p\u003e\n\n\u003cp\u003e00:12:29:14 - 00:12:51:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthere\u0026#39;s a couple of discussion prompts for families and a couple of action steps. And so I would say if you\u0026#39;re in youth ministry, this would be a very well, spent $3 to share out in an email newsletter to parents to just encourage them, you know, to try, digital detox with their family, to work through and think through three or, I\u0026#39;m sorry, five different sort of tips to help them in their families.\u003c/p\u003e\n\n\u003cp\u003e00:12:51:26 - 00:12:56:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo, link here on screen is the next video in this series, called\u003c/p\u003e\n\n\u003cp\u003e00:12:56:18 - 00:13:11:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nscroll with Purpose teaching teens to use phones wisely in this digital age and in this digital world. I\u0026#39;d love to have you check that out. If you\u0026#39;re here on YouTube, give us a like a rating, a subscribe. All those things really, truly help us out to be found in search.\u003c/p\u003e\n\n\u003cp\u003e00:13:11:26 - 00:13:17:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut until next time. And as always, my friends, I just want to encourage you to stay hybrid.\u003c/p\u003e","summary":"Life today feels like it’s always \"on,\" and teenagers are growing up in a world where there’s no escape from the constant digital noise—even at home. Inspired by Winston Churchill’s midday naps to reset his mental balance, this episode of the Hybrid Ministry Show explores how we can help teens—and ourselves—find moments of rest in an always-connected world. As a youth pastor with 14 years of experience, I’ve seen how the challenges of this generation differ from my own. In this video, I’ll share *5 practical tips for a healthier digital lifestyle*, from screen-free meals to digital sabbaths. Plus, I’ll introduce the **Digital Detox Family Challenge**—a [free to Patrons] worksheet to help families reclaim their time and focus. Whether you’re a parent, teen, or youth pastor, join me for practical tools to build healthier habits.","date_published":"2025-01-16T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/64fc5edb-bac7-4804-8312-66be90d1e103.mp3","mime_type":"audio/mpeg","size_in_bytes":19150471,"duration_in_seconds":797}]},{"id":"41825e85-7af8-4bbf-80c6-61bae7bef0cf","title":"Episode 131: Secrets Revealed for Middle School Phone Usage","url":"https://www.hybridministry.xyz/131","content_text":"✏️Collaborative Worksheet\nhttps://share.hsforms.com/1t_3g3O3XTBqI-vq1Orq7ngnumis\n\n🎧 Ronald's Podcast\nhttps://podcast.downloadyouthministry.com/category/middle-school-ministry/\n\nDESCRIPTION\nIn this conversation, Nick Clason and Ronald Long discuss the challenges and opportunities of youth ministry in the digital age, particularly focusing on the role of technology and cell phones among middle schoolers. They explore the importance of engagement in content creation, the necessity of guidelines for responsible phone use, and the balance between digital and in-person ministry. The discussion emphasizes the need for open conversations between parents and children regarding technology, as well as collaborative resources for youth pastors to navigate these challenges effectively.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/131\n\n🎧 Become a Hybrid Hero\nhttps://www.patreon.com/hybridministry\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n⌚TIMECODES\n00:00 The Role of Technology in Middle School Ministry\n04:50 Guidelines for Responsible Cell Phone Use\n09:50 Balancing Digital and In-Person Youth Ministry\n14:53 Encouraging Healthy Conversations About Technology\n20:01 Collaborative Resources for Youth Pastors\n\nTRANSCRIPT\nNick Clason (00:00)\nWhat's up everybody? I'm Nick and this is.\n\nRonald (00:04)\nHey guys, I'm Ronald Long. How you doing?\n\nNick Clason (00:06)\nWe're excited to be here, Ronald. This is a weird thing. This is your show, this is my show, this is our show.\n\nRonald (00:08)\nwe are excited to be here.\n\nWhose show is it really? That's a question.\n\nNick Clason (00:15)\nThat is the question that people want to know the answer to.\n\nRonald (00:19)\nDid I just take over hybrid youth ministry? I think I did. I did. great. This is mine now. And yours? You get middle school ministry. Yeah, this is it. Tell Andrea. no.\n\nNick Clason (00:23)\nYou did, you did. Yeah. Welcome. Well, actually, yeah, and I'm taking over middle school. Yeah, yeah, yeah. And you have exactly. Bye, Andrea. Bye. Anyway, you know, Ronald, it's interesting and I'm excited to have this conversation because probably the biggest, one of the biggest pushbacks I get when I'm pushing stuff like in my hybrid ministry, just idea and whatnot is what about middle schoolers?\n\nespecially like in our context, we don't get middle schoolers until like, or we get them at sixth grade, which there's an inflection point. And depending on the conservative nature of your church, there could be a lot of those students that have cell phones. And then a lot of students that don't, you know? And so like my main thing with hybrid ministry is trying to intersect people where they are. And I think the cell phone is just a great spot to try and aim for. Right. But what about those middle schoolers that are young and like don't have cell phones? And so.\n\nRonald (00:57)\nYeah.\n\nMm-hmm.\n\nYeah.\n\nNick Clason (01:21)\nI'm excited to have this conversation with you because you as a lifelong middle school youth pastor and host of podcasts, like you and a dad of daughters in that age age range, right? Like I want to hear your perspective because I'm it feels to me and you can correct me if I'm wrong, but it feels to me like middle schoolers kind of run the gamut. Some that don't even have access to any technology and then some that are just all in way too much. You're a little scared for their well-being, you know.\n\nRonald (01:29)\nEW.\n\nYeah.\n\nAbsolutely, and you're right because their parents also run the gambit too. So for people listening who don't know, I have in my house four teenage daughters. I have 18 year old senior graduating this year, then I have a freshman, a seventh grader, and a fifth grader. So I've got everybody.\n\nNick Clason (01:54)\nMm-hmm.\n\nMm-hmm.\n\nYeah, you're right there.\n\nRonald (02:15)\nAnd my elementary school kid who's in fifth grade, Ruth is telling me about like her friends who have cell phones and have had cell phones since like third and fourth grade. Like that's just been their reality. They have always had a phone. Think of the iPad kid who just like parents are like, yeah, whatever here, right? Here's just the next step up. Go ahead and have a phone. Don't care. Put whatever on it. And then like,\n\nNick Clason (02:42)\nSo\n\nRonald (02:45)\nme and my family, this has become our rule, it was our rule with our first, you get your cell phone at the end of fifth grade. And so, and we'll talk a little bit more about this too because I have really appreciated what other parents like told me and helped me figure out. That cell phone only can do a couple things, right? And we stair-step eventually through it.\n\nNick Clason (02:54)\nOkay.\n\nHmm. So as we like lean into this, first of all, everyone should know, no matter where you're listening, hit the link down below, because Ronald and I put together kind of like a collaborative hybrid ministry for middle schoolers kind of resource. So take it, download it, use it, share it with your parents, whatever you want to do. But especially like here we are post-Christmas, and isn't it so true that most middle schoolers\n\nRonald (03:30)\nUse it.\n\nNick Clason (03:41)\nthere's a lot of technology that's given under the tree. And so this is just a very timely conversation, right? Like let's talk about technology use and middle schoolers. give us, like, why you start there where you did a little bit, like dive a little deeper into that. Fifth grader, that's your rule. Is that your recommendation? Do you take it, would you recommend parents take that on more of a case by case type basis? What's the wisdom principle in that, or is it?\n\nRonald (03:44)\n100%.\n\nyeah.\n\nNick Clason (04:08)\nyou know, hard and fast, like, yeah, as soon as they're done with fifth grade, they're mature enough to have a cell phone or like, what's your, how do you make that decision? I guess, or how would you coach parents to make that decision?\n\nRonald (04:17)\nSo what we went through and what was kind of like the deciding factor for us is, I live in San Antonio and so we have, once my kid was finished with elementary school, our oldest, she had friends who were splitting up into like the four winds, right? And we wanted to give her a way to stay connected to them and so we were like, okay, we're going to give you a phone, but.\n\nNick Clason (04:36)\nMm.\n\nYeah.\n\nRonald (04:46)\nBig stipulations. We had it, it's an iPhone, so we locked it down pretty tight to where she couldn't download any apps without requesting permission, so that's a big deal. There's no browser on it. So in fact, my high schooler just got a browser this year for ninth grade. to put that in, yeah, no browser.\n\nNick Clason (04:51)\nMm-hmm.\n\nMm-hmm. Mm-hmm.\n\nOkay, so that's like all of middle school. Yeah.\n\nRonald (05:16)\nSpecifically also, no social media. She actually also just got her first social media, which was Pinterest. you, stair steppin' man. That's a stair step. But that, okay, here's what I tell parents, and here's what I have told parents and what I am taking through. Imagine a cell phone like a car, right? You are, even for the visual.\n\nNick Clason (05:25)\nOkay. Which, does that even count? know, like that's one of those fringe ones.\n\nFor sure.\n\nMm-hmm.\n\nRonald (05:46)\nYou're giving keys away to your kid. for the audio too. on. There we go. Little foley. Little foley for our audio listeners. You don't just give the Ferrari away to a 16 year old or a 15 year old and say, right, go figure that out. guess you know more about this than I do. Like, no, no.\n\nNick Clason (05:46)\nThere you go.\n\nThose are car keys, people. Ronald's jingling them. We'll narrate this.\n\nYeah.\n\nRonald (06:15)\nyou start that kid backing in and out of your driveway in the beater, right? And so we took that principle and applied it to our kids having cell phones. So like, okay, you're going to get like a not great iPhones, not the brand new one. It's going to be like, the one with the one camera. Yeah. The one camera type deal. And we're going to stair step you through this. Well, that's just an Android, Nick. That's what you.\n\nNick Clason (06:30)\nMm-hmm. me down. Yeah.\n\nMaybe some crack screens like my Android here.\n\nThe glass is apparently weaker.\n\nRonald (06:45)\nThat's fine. No, and so we've stair-stepped. so my seventh grader who has a phone, also has a phone in middle school, has a phone but doesn't have, again, social media doesn't have a browser. And we also put like a stipulation on where the phone can go. My girls, I live in a two-story house. All the bedrooms are upstairs. No phones upstairs. Like that's a rule for us. And so when ...\n\nNick Clason (07:11)\nGreat rule, by the way. I approve. Yeah.\n\nRonald (07:14)\nWhen it's time to go to bed, the charger's downstairs and they have to charge their phone downstairs. No phones at the dinner table. In fact, even it's no phones after dinner. So we say, hey, get it done after dinner, no phones. Those are just like things that we have done as a family to be like, hey, here's the deal. We are going to give you permission that expands with responsibility. And then also cool thing as a parent, my kids don't have a cell phone after supper.\n\nNick Clason (07:18)\nYeah, good.\n\nMmm. It's good. It's good.\n\nMm-hmm.\n\nRonald (07:44)\nSo if I'm just scrolling on my cell phone after supper, they're like, hey dad, what are you doing? I'm like, yeah, you're right. I need to be off my phone. I need to pay attention to you.\n\nNick Clason (07:46)\nThey're calling you out.\n\nThat's so smart. That's just like built in accountability right there, for sure. Yeah. And you know, the thing that I, I try and tell parents as well in our context and other youth ministry avenues and whatever, honestly, just like a lot of times the question is what product or what resource do you use to like monitor like your kids screen usage and all those types of things. And rest assured, there are a million different like resources and things out there that you can use and you can lean into.\n\nRonald (07:57)\nIt's huge.\n\nAbsolutely.\n\nNick Clason (08:22)\nBut at the end of the day, the goal is for that thing not to become your kid's parent. The goal is for you to be the parent of it. Right. And so I love your rules because those guidelines are things that you've put in place. Like you can lock down an iPhone all you want, but you can still abuse it if it's in the room and they're on it until way after bedtime or you know, the no, no phones after dinner thing. Like there can be indiscriminate use or just like mindless use of it. And so.\n\nRonald (08:50)\nMm-hmm.\n\nNick Clason (08:51)\nYou're being proactive and in on top of it, you know, and that's, that's what I really like and appreciate because that's the tech. There's always a workaround in the technology. That's what I've found. Like there's no foolproof piece of technology. It's always a work.\n\nRonald (09:02)\nHeck yeah.\n\nNo, I figured it out when I was dealing dial-up modem internet and my parents had the protective things when I was in high school. like, I can figure this out, you know? So no amount of blocking software or things like that will get around actual discipleship of your kids. Because you are a person who is imperfect, just like your kids. They're gonna make mistakes. So what do do?\n\nNick Clason (09:10)\nYeah.\n\nExactly. Yeah.\n\nYeah, for sure.\n\nThat's it. That's it. That's good. That's good. Let's shift gears a little bit then. Let's talk about your, how you've noticed technology, cell phones, whatever, within actual confines of youth ministry. Not just, you you parenting your kids with it, but like, what's it like navigating? Cause in a lot of cases, like we said, you got kids that don't even have it at all versus kids who are like using and fully on like all the social apps. So.\n\nRonald (09:36)\nLike, how do you figure that out? Big deal.\n\nYeah.\n\nNick Clason (10:03)\nWhat was your typical practice as a middle school pastor with technology?\n\nRonald (10:10)\nYeah, of it was just being open about that being a potential barrier between you and other people. And the other thing was not, because I was in a real conservative context, there was almost like some judgment to kids who did have a phone, which was really funny. And so I had to like stamp, yeah, I'm glad you get it. So.\n\nNick Clason (10:28)\nMm\n\nYeah, same here by the way, so I can relate to that.\n\nRonald (10:39)\nOn the one hand, whenever I had a parent being like, you know what, my kid just say that they don't connect very, they don't have any friends in youth ministry. And I'm looking at their kid, I so remember this one specific instance of girl, phone here, face down, and even her hair like covered the side of her face to where all it was, and she was in a corner on her phone looking down at it and not engaging with the room.\n\nNick Clason (10:59)\nYeah.\n\nRonald (11:07)\nAnd then like I got a email three weeks later being like, my daughter is just not making any friends. I'm like, yeah, no joke. I've tried. And so trying to have a conversation with students where it's both not being judgmental, but also making sure they're aware of like, hey guys, if you feel lonely, one of the reasons in a list might be you're on your phone too much and you're missing what's going on right in front of you.\n\nNick Clason (11:13)\nYeah.\n\nMm-hmm.\n\nMm-hmm.\n\nRonald (11:36)\nyou care more about your online persona or the next funny video than you do your friend who's literally sitting three feet away from you. so trying to navigate that well was always the thing. And so that would just be like application. But on the other hand, you can do that in really great ways to be like, Hey guys, if you've got a phone, text a friend verse right now, someone who's not in this room, text an encouraging verse.\n\nNick Clason (11:52)\nMm-hmm.\n\nYeah. Yeah. Yeah.\n\nRonald (12:03)\nso that you can be a light in their life, right? It's both and, right? So I don't like telling a kid, hey, cell phones are the devil, you should never have one. And I don't like telling parents, just give your kid a phone and don't worry about it, because it's absolutely both and.\n\nNick Clason (12:08)\nYeah. Yeah.\n\nRight.\n\nYeah, yeah. Well, and that's honestly, that's exactly like what I feel like my entire podcast is predicated on. what this started out of, I don't know, I guess like a moment of frustration and a little bit of like an inflection point. like we'd gone pretty hard in on like digital ministry during COVID. I was working in Chicago and so it was necessitated, like it had to happen.\n\nBut then we found some really fun and cool wins out of doing ministry in a digital sort of context and some opportunities that actually opened up for us that weren't available to us doing ministry pre-COVID. And so as we were all sort of coming back from, you know, restrictions and lockdown and all those types of things, we were then trying to navigate this like tension between like how much should we swing the pendulum, right? And so my whole, like my whole thing, like the whole name of this like hybrid ministry is like,\n\nRonald (13:08)\nYeah.\n\nNick Clason (13:13)\nIt's not just your digital, but it's not just your in-person. It's kind of that both and, and I think in all of life, it's easier for us. We like to draw hard and hard and fast lines and be like, cell phones are bad. So you should not, but I like your, you know, your Ferrari example because you have to work, you have to work up to it. You don't just earn it immediately. And so like my contention is as much as we, especially older generations want to lament cell phones and how difficult they are for\n\nministry and connection and they are like in some cases they definitely are, but like there's also a lot of good, you know, that comes out of them. your friend a verse or group chats. Like group chats are such a simple thing that didn't exist. Was it 10 years ago? 15 years ago? Like even if you have people with Android, like group chats are still a way to stay connected, you know, to one another. but you know, so like that's, that's kind of like my contention is like\n\nRonald (13:54)\nMm-hmm.\n\nNo, you can't connect with people with Androids over group chat. It doesn't happen.\n\nNick Clason (14:11)\nwe have to help students navigate this well and not just settle for the easy answer of just throw your cell phone in a river. It's terrible and it's the enemy. And if we think that, then why are we getting our kids these things for Christmas? It's like, I just need to call them at practice. Okay, but now you've opened Pandora's box and that's not necessarily a bad thing, not condemning any parent for doing that. I'm just saying now we have to help them navigate that well, both at the parent level and also while we're like...\n\nRonald (14:20)\nYeah. Yeah.\n\nAbsolutely.\n\nNick Clason (14:40)\nnavigating and managing that within like our student ministries.\n\nRonald (14:44)\nSure, and it's just as important as showing your kid what you version can do and be like, hey, you know what's really cool about you version? It's a Bible reading plan. Let's you and me do it together, parent and kid. Or, hey, as a ministry, we're gonna do this month long Bible reading plan. That's on your phone. Yeah, it's absolutely being able to use the tools that are available to us, because we could have said the same thing about lamenting the invention of the car, taking away our, aw man, we're not as\n\nNick Clason (14:50)\nYeah.\n\nYeah, yeah.\n\nCourse privileges.\n\nRonald (15:14)\nconnected. So yeah, and since this is the middle school ministry podcast too, it matters to a middle school student what you model to them. Because they take that to heart. so my whole thing was not trying to judge those who had a cell phone. But yeah, absolutely. If they're going to be on YouTube,\n\nNick Clason (15:22)\nMm-hmm.\n\nMm.\n\nMm-hmm.\n\nRonald (15:44)\nwatching you know Mr. Beast do whatever Mr. Beast does then I kind of also want them to hear from their youth pastor every now and then and so that's an easy thing to do like you pastor to take your phone spend five minutes making five reels and then or five shorts for YouTube and be like hey look my kids are gonna get some encouragement for me this week that's it's out there\n\nNick Clason (15:51)\nWhy not? Yeah, exactly.\n\nYeah. Yeah. Yeah. I absolutely. And one thing I've noticed and I've seen in like studies and stuff here recently is like, you know, Gen X boomers even have all sort of like settled in on Facebook millennials. Are you millennial, Ronald? Yeah. All right. Me too. Me too. Instagram, right? It's kind of like millennials favorite platform. Gen Z sort of like made tick tock its thing. We're noticing\n\nRonald (16:22)\nyes, and how dare you.\n\nMm-hmm.\n\nNick Clason (16:34)\nJen Alpha's making YouTube kind of their spot. And I, yeah. And I even read that it, for Jen Alpha, it's taking the place of Google as its preferred search engine. And so what an opportunity for us like to be on there, you know, and for middle school kids to see us, to see their youth pastor, to maybe even see themselves or their friends from youth group. You know, if you post shorts, reels, all that type of stuff on there, like\n\nRonald (16:36)\nYeah, it is YouTube.\n\nAbsolutely.\n\nNick Clason (17:01)\nYou're so right. Like it's such a fantastic opportunity. it really, just exactly what my whole goal with hybrid is like showing up where they are. Like if they're on YouTube, how cool is it? Like they can get on there and they can watch MrBeast who's all across the country and also their church.\n\nRonald (17:17)\nWell, and to even use the platform like it's currently being used then, how cool would it be if your kid typed in how to study the Bible and they got an answer from their youth pastor immediately? Like you already had a five minute video on how to study the Bible that you had prepared for your kids and it was there, right? Because that's how they're using the platform.\n\nNick Clason (17:30)\nRight? Yeah. Exactly.\n\nExactly. Yeah, it's not just like, it's not just there for you as a youth pastor to have another channel for announcements, though you can be, but I would, what I encourage people to do is use the platforms for their intended uses. And so if you're going to use it for a thing that you think is what your ministry needs, but it's not in alignment with the intended use of the platform, you're not going to see the same types of results than if you actually use it for what it's being used for, which is answering specific questions.\n\nRonald (17:46)\nMm-hmm.\n\nYep. Yep.\n\nNick Clason (18:09)\nAnd frankly, entertainment, right? And maybe like a little bit of inspiration too. So that's good. So what would you say to a middle school youth pastor or any youth pastor out there, like who's got people in their church like you and like me who are a little leery about cell phone, cell phone usage, middle school. Like what's the, how would you coach them, you know, to either lean in and have that conversation or.\n\nRonald (18:26)\nMm-hmm.\n\nNick Clason (18:38)\nwith parents or how to like manage maybe some of that potential like turbulent waters of, you know, angry parents who think cell phones are evil and of the devil.\n\nRonald (18:48)\nYou know what's funny is when I first started in ministry, there was a big deal where we said, don't bring any cell phones to camp. And then there was a really turbulent season in between when we arrived to my kid as a parent saying, my kid will bring their phone to camp or they're not going.\n\nNick Clason (18:58)\nMm-hmm. Mm-hmm.\n\nyeah.\n\nRonald (19:18)\nAnd so navigating that in between, I think there are far fewer parents who are going to say that a cell phone is evil. They might be saying, my kid has to have one because I need to be connected and know what's up with my kid at all times.\n\nNick Clason (19:27)\nYeah.\n\nYeah.\n\nRonald (19:35)\nwhich is a different type of unhealth, that's fine. We can go from there. To help a youth pastor navigate the cell phones. Cell phones are bad, right? A cell phone is the same, to use the car analogy. It's a tool. can take you someplace great. It can take you someplace awful. And if you want to be the youth pastor who's like, no cell phones in the youth room. They go in this box over here and we use paper Bible still. Like that's fine.\n\nNick Clason (19:45)\nYeah.\n\nYeah, you can do that. Yeah, yeah.\n\nRonald (20:04)\nif you explain that, right? As long as you're saying, why we do this as a ministry, this is the vision, this is what we're trying to accomplish. Do that, but you're going to have parents who, when you go to camp, when you go to retreat, they're gonna push back on you and be like, hey, my kid is going to take their cell phone. I don't care what their rules are.\n\nNick Clason (20:28)\nYeah. Well, like when did you get a cell phone? Like how old were you when you got a cell phone? Yeah.\n\nRonald (20:31)\nI was 16 and I got a cell phone because my parents were afraid that I was going to get lost when I started driving by myself. So I got my dad's secretary's old Nokia phone.\n\nNick Clason (20:45)\nBut so you're 16, right? And now you're the type of parent in that particular age bracket and demographic, you're sending your daughter's kids to camp. like that's all, know, cell phones from the age of 16 for you and on up. Like I was about the same, you know, so here in a couple of years when my kids are old enough to go to camp, I only, that's my like comfort zone, you know? And so like I get their scary stuff on it, but\n\nRonald (20:56)\nYeah. Yeah.\n\nNick Clason (21:14)\nIt's also gonna, it's not, you're not never gonna give your kid a cell phone. So how do we, and that's my thing, how do we help lean in and teach them the good things of it? Put good, good rules and guidelines and guardrails all around it so that you're hopefully protecting your kids and having conversations, you know, with it.\n\nRonald (21:25)\nYeah.\n\nIt's exactly that. It's continued conversations with kids. And even as a parent being okay to say, these are our non-cell phone times to where we're going to talk. I know parents who like to say no phones in the car because that 15 minute, 20 minute drive can be like, hey, we can actually have a conversation as we drive around. But just having conversations about your phone usage. Hey, who are you following? Hey.\n\nNick Clason (21:35)\nThat's it, yeah.\n\nYeah, yeah, so true.\n\nMm-hmm.\n\nRonald (22:00)\nI or even telling like I will do this with my girls. I'll send them goofy videos and goofy memes Not because I think they're the funniest thing in the world But I'm trying to connect with them on their level like to my own kids and so like It's funny because they don't have social media what I'm doing is screen recording a funny reel I saw and then sending that to them as a message\n\nNick Clason (22:09)\nYeah, yeah.\n\nYeah dude. Yeah, for sure.\n\nBro, that's so committed, but I love it. Like that's, you you're like, we're not doing the social media thing, but I still want you to see this thing that I saw on social media and it's funny. So you'll like it. It's great.\n\nRonald (22:34)\nYeah, and I want you to know that I'm thinking of you throughout the day. I want you to laugh. This is a funny thing. And yeah, phones aren't the devil. Yeah, so it's trying to continually have a conversation with your kid. And even where you're saying, hopefully they're coming to you and being like, my friend is being dumb in the group chat. They go, okay, what did they say? Talking through what's good to text, what's not good to text, how...\n\nNick Clason (22:43)\nThat's great,\n\nRonald (23:02)\ninflection matters and be like, Hey, I know you hate it, but this might be a FaceTime moment because it sounds like you guys are not seeing each other texting back and forth. Maybe you need to like actually talk.\n\nNick Clason (23:12)\nYeah. Yeah, man, that's so good. Well, anything else, Ronald, before we hang this sucker up?\n\nRonald (23:19)\nI think the most important thing a parent can do with their kid and having a phone is have some guidelines and have lots of conversations. I think if you stick into those two places, like you're gonna be in a spot where maybe sometimes it's uncomfortable, maybe it's sometimes you're giving a little bit more, you're giving more unearned responsibility away than you're ready for, but like that's parenting as a whole. You don't want your 18 year old kid.\n\nto get a cell phone and all social media all at once and be like, well, now I'm gonna learn everything. It's much, I think it's a much better experience for you and the kid if you walk them through the process together with you in the driver's seat sometimes and them in the driver's seat sometimes.\n\nNick Clason (24:04)\nThat's good. Yeah, actually, if anyone's listening to this, watching this like here live, like in the next several weeks, like that's what I'm doing on my podcast is I'm doing like some parent and kid kind of like tech talks. And so they're like aimed for youth pastors to like curate or have that conversation with like some downloadable worksheets and stuff like that that they can share. because I think that's, that's the key in all of this. Like it's, it's easier to draw a line in the sand and be like, no, this, like this is it. We're not doing that, but like we,\n\nRonald (24:16)\nMmm, yeah.\n\nNick Clason (24:34)\nThat's the phone has not allowed us to do that. It's not going away. So instead we got to figure out how do we lean into it into what's uncomfortable and maybe like uncertain waters, like lean into it to just open up that continued kind of conversation thing. So I think that's, that's so good. So, yo, if you're listening here for me on my channel, go follow everything Ronald's doing, middle school ministry podcast. It's dope. It's all about middle schoolers and he's got dope co-hosts.\n\nRonald (24:48)\nAbsolutely.\n\nYeah. I just want to thank everybody for listening to my podcast, the hybrid ministry podcast. Thank you so much. That's really great. No, and if you're, if you're listening to this from middle school ministry podcast, you should definitely go check out what Nick Clayson is doing over in hybrid ministry. Some really good stuff, some really helpful things to carry the conversation forward when it comes to the digital world and youth ministry.\n\nNick Clason (25:05)\nthat you've taken over.\n\nYeah, no, I love it. So good. And like I said, we both collabed on a little resource. It's free in both of our show notes, so go grab that. that's it, man. We'll talk to guys next time.\n\nRonald (25:34)\nSee you around.","content_html":"\u003cp\u003e✏️Collaborative Worksheet\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1t_3g3O3XTBqI-vq1Orq7ngnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1t_3g3O3XTBqI-vq1Orq7ngnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎧 \u003cstrong\u003eRonald\u0026#39;s Podcast\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://podcast.downloadyouthministry.com/category/middle-school-ministry/\" rel=\"nofollow\"\u003ehttps://podcast.downloadyouthministry.com/category/middle-school-ministry/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this conversation, Nick Clason and Ronald Long discuss the challenges and opportunities of youth ministry in the digital age, particularly focusing on the role of technology and cell phones among middle schoolers. They explore the importance of engagement in content creation, the necessity of guidelines for responsible phone use, and the balance between digital and in-person ministry. The discussion emphasizes the need for open conversations between parents and children regarding technology, as well as collaborative resources for youth pastors to navigate these challenges effectively.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/131\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/131\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎧 \u003cstrong\u003eBecome a Hybrid Hero\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e⌚TIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The Role of Technology in Middle School Ministry\u003cbr\u003e\n04:50 Guidelines for Responsible Cell Phone Use\u003cbr\u003e\n09:50 Balancing Digital and In-Person Youth Ministry\u003cbr\u003e\n14:53 Encouraging Healthy Conversations About Technology\u003cbr\u003e\n20:01 Collaborative Resources for Youth Pastors\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00)\u003cbr\u003e\nWhat\u0026#39;s up everybody? I\u0026#39;m Nick and this is.\u003c/p\u003e\n\n\u003cp\u003eRonald (00:04)\u003cbr\u003e\nHey guys, I\u0026#39;m Ronald Long. How you doing?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:06)\u003cbr\u003e\nWe\u0026#39;re excited to be here, Ronald. This is a weird thing. This is your show, this is my show, this is our show.\u003c/p\u003e\n\n\u003cp\u003eRonald (00:08)\u003cbr\u003e\nwe are excited to be here.\u003c/p\u003e\n\n\u003cp\u003eWhose show is it really? That\u0026#39;s a question.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:15)\u003cbr\u003e\nThat is the question that people want to know the answer to.\u003c/p\u003e\n\n\u003cp\u003eRonald (00:19)\u003cbr\u003e\nDid I just take over hybrid youth ministry? I think I did. I did. great. This is mine now. And yours? You get middle school ministry. Yeah, this is it. Tell Andrea. no.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:23)\u003cbr\u003e\nYou did, you did. Yeah. Welcome. Well, actually, yeah, and I\u0026#39;m taking over middle school. Yeah, yeah, yeah. And you have exactly. Bye, Andrea. Bye. Anyway, you know, Ronald, it\u0026#39;s interesting and I\u0026#39;m excited to have this conversation because probably the biggest, one of the biggest pushbacks I get when I\u0026#39;m pushing stuff like in my hybrid ministry, just idea and whatnot is what about middle schoolers?\u003c/p\u003e\n\n\u003cp\u003eespecially like in our context, we don\u0026#39;t get middle schoolers until like, or we get them at sixth grade, which there\u0026#39;s an inflection point. And depending on the conservative nature of your church, there could be a lot of those students that have cell phones. And then a lot of students that don\u0026#39;t, you know? And so like my main thing with hybrid ministry is trying to intersect people where they are. And I think the cell phone is just a great spot to try and aim for. Right. But what about those middle schoolers that are young and like don\u0026#39;t have cell phones? And so.\u003c/p\u003e\n\n\u003cp\u003eRonald (00:57)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:21)\u003cbr\u003e\nI\u0026#39;m excited to have this conversation with you because you as a lifelong middle school youth pastor and host of podcasts, like you and a dad of daughters in that age age range, right? Like I want to hear your perspective because I\u0026#39;m it feels to me and you can correct me if I\u0026#39;m wrong, but it feels to me like middle schoolers kind of run the gamut. Some that don\u0026#39;t even have access to any technology and then some that are just all in way too much. You\u0026#39;re a little scared for their well-being, you know.\u003c/p\u003e\n\n\u003cp\u003eRonald (01:29)\u003cbr\u003e\nEW.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eAbsolutely, and you\u0026#39;re right because their parents also run the gambit too. So for people listening who don\u0026#39;t know, I have in my house four teenage daughters. I have 18 year old senior graduating this year, then I have a freshman, a seventh grader, and a fifth grader. So I\u0026#39;ve got everybody.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:54)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eYeah, you\u0026#39;re right there.\u003c/p\u003e\n\n\u003cp\u003eRonald (02:15)\u003cbr\u003e\nAnd my elementary school kid who\u0026#39;s in fifth grade, Ruth is telling me about like her friends who have cell phones and have had cell phones since like third and fourth grade. Like that\u0026#39;s just been their reality. They have always had a phone. Think of the iPad kid who just like parents are like, yeah, whatever here, right? Here\u0026#39;s just the next step up. Go ahead and have a phone. Don\u0026#39;t care. Put whatever on it. And then like,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:42)\u003cbr\u003e\nSo\u003c/p\u003e\n\n\u003cp\u003eRonald (02:45)\u003cbr\u003e\nme and my family, this has become our rule, it was our rule with our first, you get your cell phone at the end of fifth grade. And so, and we\u0026#39;ll talk a little bit more about this too because I have really appreciated what other parents like told me and helped me figure out. That cell phone only can do a couple things, right? And we stair-step eventually through it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:54)\u003cbr\u003e\nOkay.\u003c/p\u003e\n\n\u003cp\u003eHmm. So as we like lean into this, first of all, everyone should know, no matter where you\u0026#39;re listening, hit the link down below, because Ronald and I put together kind of like a collaborative hybrid ministry for middle schoolers kind of resource. So take it, download it, use it, share it with your parents, whatever you want to do. But especially like here we are post-Christmas, and isn\u0026#39;t it so true that most middle schoolers\u003c/p\u003e\n\n\u003cp\u003eRonald (03:30)\u003cbr\u003e\nUse it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:41)\u003cbr\u003e\nthere\u0026#39;s a lot of technology that\u0026#39;s given under the tree. And so this is just a very timely conversation, right? Like let\u0026#39;s talk about technology use and middle schoolers. give us, like, why you start there where you did a little bit, like dive a little deeper into that. Fifth grader, that\u0026#39;s your rule. Is that your recommendation? Do you take it, would you recommend parents take that on more of a case by case type basis? What\u0026#39;s the wisdom principle in that, or is it?\u003c/p\u003e\n\n\u003cp\u003eRonald (03:44)\u003cbr\u003e\n100%.\u003c/p\u003e\n\n\u003cp\u003eyeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:08)\u003cbr\u003e\nyou know, hard and fast, like, yeah, as soon as they\u0026#39;re done with fifth grade, they\u0026#39;re mature enough to have a cell phone or like, what\u0026#39;s your, how do you make that decision? I guess, or how would you coach parents to make that decision?\u003c/p\u003e\n\n\u003cp\u003eRonald (04:17)\u003cbr\u003e\nSo what we went through and what was kind of like the deciding factor for us is, I live in San Antonio and so we have, once my kid was finished with elementary school, our oldest, she had friends who were splitting up into like the four winds, right? And we wanted to give her a way to stay connected to them and so we were like, okay, we\u0026#39;re going to give you a phone, but.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:36)\u003cbr\u003e\nMm.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (04:46)\u003cbr\u003e\nBig stipulations. We had it, it\u0026#39;s an iPhone, so we locked it down pretty tight to where she couldn\u0026#39;t download any apps without requesting permission, so that\u0026#39;s a big deal. There\u0026#39;s no browser on it. So in fact, my high schooler just got a browser this year for ninth grade. to put that in, yeah, no browser.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:51)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eOkay, so that\u0026#39;s like all of middle school. Yeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (05:16)\u003cbr\u003e\nSpecifically also, no social media. She actually also just got her first social media, which was Pinterest. you, stair steppin\u0026#39; man. That\u0026#39;s a stair step. But that, okay, here\u0026#39;s what I tell parents, and here\u0026#39;s what I have told parents and what I am taking through. Imagine a cell phone like a car, right? You are, even for the visual.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:25)\u003cbr\u003e\nOkay. Which, does that even count? know, like that\u0026#39;s one of those fringe ones.\u003c/p\u003e\n\n\u003cp\u003eFor sure.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eRonald (05:46)\u003cbr\u003e\nYou\u0026#39;re giving keys away to your kid. for the audio too. on. There we go. Little foley. Little foley for our audio listeners. You don\u0026#39;t just give the Ferrari away to a 16 year old or a 15 year old and say, right, go figure that out. guess you know more about this than I do. Like, no, no.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:46)\u003cbr\u003e\nThere you go.\u003c/p\u003e\n\n\u003cp\u003eThose are car keys, people. Ronald\u0026#39;s jingling them. We\u0026#39;ll narrate this.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (06:15)\u003cbr\u003e\nyou start that kid backing in and out of your driveway in the beater, right? And so we took that principle and applied it to our kids having cell phones. So like, okay, you\u0026#39;re going to get like a not great iPhones, not the brand new one. It\u0026#39;s going to be like, the one with the one camera. Yeah. The one camera type deal. And we\u0026#39;re going to stair step you through this. Well, that\u0026#39;s just an Android, Nick. That\u0026#39;s what you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:30)\u003cbr\u003e\nMm-hmm. me down. Yeah.\u003c/p\u003e\n\n\u003cp\u003eMaybe some crack screens like my Android here.\u003c/p\u003e\n\n\u003cp\u003eThe glass is apparently weaker.\u003c/p\u003e\n\n\u003cp\u003eRonald (06:45)\u003cbr\u003e\nThat\u0026#39;s fine. No, and so we\u0026#39;ve stair-stepped. so my seventh grader who has a phone, also has a phone in middle school, has a phone but doesn\u0026#39;t have, again, social media doesn\u0026#39;t have a browser. And we also put like a stipulation on where the phone can go. My girls, I live in a two-story house. All the bedrooms are upstairs. No phones upstairs. Like that\u0026#39;s a rule for us. And so when ...\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:11)\u003cbr\u003e\nGreat rule, by the way. I approve. Yeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (07:14)\u003cbr\u003e\nWhen it\u0026#39;s time to go to bed, the charger\u0026#39;s downstairs and they have to charge their phone downstairs. No phones at the dinner table. In fact, even it\u0026#39;s no phones after dinner. So we say, hey, get it done after dinner, no phones. Those are just like things that we have done as a family to be like, hey, here\u0026#39;s the deal. We are going to give you permission that expands with responsibility. And then also cool thing as a parent, my kids don\u0026#39;t have a cell phone after supper.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:18)\u003cbr\u003e\nYeah, good.\u003c/p\u003e\n\n\u003cp\u003eMmm. It\u0026#39;s good. It\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eRonald (07:44)\u003cbr\u003e\nSo if I\u0026#39;m just scrolling on my cell phone after supper, they\u0026#39;re like, hey dad, what are you doing? I\u0026#39;m like, yeah, you\u0026#39;re right. I need to be off my phone. I need to pay attention to you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:46)\u003cbr\u003e\nThey\u0026#39;re calling you out.\u003c/p\u003e\n\n\u003cp\u003eThat\u0026#39;s so smart. That\u0026#39;s just like built in accountability right there, for sure. Yeah. And you know, the thing that I, I try and tell parents as well in our context and other youth ministry avenues and whatever, honestly, just like a lot of times the question is what product or what resource do you use to like monitor like your kids screen usage and all those types of things. And rest assured, there are a million different like resources and things out there that you can use and you can lean into.\u003c/p\u003e\n\n\u003cp\u003eRonald (07:57)\u003cbr\u003e\nIt\u0026#39;s huge.\u003c/p\u003e\n\n\u003cp\u003eAbsolutely.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:22)\u003cbr\u003e\nBut at the end of the day, the goal is for that thing not to become your kid\u0026#39;s parent. The goal is for you to be the parent of it. Right. And so I love your rules because those guidelines are things that you\u0026#39;ve put in place. Like you can lock down an iPhone all you want, but you can still abuse it if it\u0026#39;s in the room and they\u0026#39;re on it until way after bedtime or you know, the no, no phones after dinner thing. Like there can be indiscriminate use or just like mindless use of it. And so.\u003c/p\u003e\n\n\u003cp\u003eRonald (08:50)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:51)\u003cbr\u003e\nYou\u0026#39;re being proactive and in on top of it, you know, and that\u0026#39;s, that\u0026#39;s what I really like and appreciate because that\u0026#39;s the tech. There\u0026#39;s always a workaround in the technology. That\u0026#39;s what I\u0026#39;ve found. Like there\u0026#39;s no foolproof piece of technology. It\u0026#39;s always a work.\u003c/p\u003e\n\n\u003cp\u003eRonald (09:02)\u003cbr\u003e\nHeck yeah.\u003c/p\u003e\n\n\u003cp\u003eNo, I figured it out when I was dealing dial-up modem internet and my parents had the protective things when I was in high school. like, I can figure this out, you know? So no amount of blocking software or things like that will get around actual discipleship of your kids. Because you are a person who is imperfect, just like your kids. They\u0026#39;re gonna make mistakes. So what do do?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:10)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eExactly. Yeah.\u003c/p\u003e\n\n\u003cp\u003eYeah, for sure.\u003c/p\u003e\n\n\u003cp\u003eThat\u0026#39;s it. That\u0026#39;s it. That\u0026#39;s good. That\u0026#39;s good. Let\u0026#39;s shift gears a little bit then. Let\u0026#39;s talk about your, how you\u0026#39;ve noticed technology, cell phones, whatever, within actual confines of youth ministry. Not just, you you parenting your kids with it, but like, what\u0026#39;s it like navigating? Cause in a lot of cases, like we said, you got kids that don\u0026#39;t even have it at all versus kids who are like using and fully on like all the social apps. So.\u003c/p\u003e\n\n\u003cp\u003eRonald (09:36)\u003cbr\u003e\nLike, how do you figure that out? Big deal.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:03)\u003cbr\u003e\nWhat was your typical practice as a middle school pastor with technology?\u003c/p\u003e\n\n\u003cp\u003eRonald (10:10)\u003cbr\u003e\nYeah, of it was just being open about that being a potential barrier between you and other people. And the other thing was not, because I was in a real conservative context, there was almost like some judgment to kids who did have a phone, which was really funny. And so I had to like stamp, yeah, I\u0026#39;m glad you get it. So.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:28)\u003cbr\u003e\nMm\u003c/p\u003e\n\n\u003cp\u003eYeah, same here by the way, so I can relate to that.\u003c/p\u003e\n\n\u003cp\u003eRonald (10:39)\u003cbr\u003e\nOn the one hand, whenever I had a parent being like, you know what, my kid just say that they don\u0026#39;t connect very, they don\u0026#39;t have any friends in youth ministry. And I\u0026#39;m looking at their kid, I so remember this one specific instance of girl, phone here, face down, and even her hair like covered the side of her face to where all it was, and she was in a corner on her phone looking down at it and not engaging with the room.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:59)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (11:07)\u003cbr\u003e\nAnd then like I got a email three weeks later being like, my daughter is just not making any friends. I\u0026#39;m like, yeah, no joke. I\u0026#39;ve tried. And so trying to have a conversation with students where it\u0026#39;s both not being judgmental, but also making sure they\u0026#39;re aware of like, hey guys, if you feel lonely, one of the reasons in a list might be you\u0026#39;re on your phone too much and you\u0026#39;re missing what\u0026#39;s going on right in front of you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:13)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eRonald (11:36)\u003cbr\u003e\nyou care more about your online persona or the next funny video than you do your friend who\u0026#39;s literally sitting three feet away from you. so trying to navigate that well was always the thing. And so that would just be like application. But on the other hand, you can do that in really great ways to be like, Hey guys, if you\u0026#39;ve got a phone, text a friend verse right now, someone who\u0026#39;s not in this room, text an encouraging verse.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:52)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eYeah. Yeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (12:03)\u003cbr\u003e\nso that you can be a light in their life, right? It\u0026#39;s both and, right? So I don\u0026#39;t like telling a kid, hey, cell phones are the devil, you should never have one. And I don\u0026#39;t like telling parents, just give your kid a phone and don\u0026#39;t worry about it, because it\u0026#39;s absolutely both and.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:08)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eRight.\u003c/p\u003e\n\n\u003cp\u003eYeah, yeah. Well, and that\u0026#39;s honestly, that\u0026#39;s exactly like what I feel like my entire podcast is predicated on. what this started out of, I don\u0026#39;t know, I guess like a moment of frustration and a little bit of like an inflection point. like we\u0026#39;d gone pretty hard in on like digital ministry during COVID. I was working in Chicago and so it was necessitated, like it had to happen.\u003c/p\u003e\n\n\u003cp\u003eBut then we found some really fun and cool wins out of doing ministry in a digital sort of context and some opportunities that actually opened up for us that weren\u0026#39;t available to us doing ministry pre-COVID. And so as we were all sort of coming back from, you know, restrictions and lockdown and all those types of things, we were then trying to navigate this like tension between like how much should we swing the pendulum, right? And so my whole, like my whole thing, like the whole name of this like hybrid ministry is like,\u003c/p\u003e\n\n\u003cp\u003eRonald (13:08)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:13)\u003cbr\u003e\nIt\u0026#39;s not just your digital, but it\u0026#39;s not just your in-person. It\u0026#39;s kind of that both and, and I think in all of life, it\u0026#39;s easier for us. We like to draw hard and hard and fast lines and be like, cell phones are bad. So you should not, but I like your, you know, your Ferrari example because you have to work, you have to work up to it. You don\u0026#39;t just earn it immediately. And so like my contention is as much as we, especially older generations want to lament cell phones and how difficult they are for\u003c/p\u003e\n\n\u003cp\u003eministry and connection and they are like in some cases they definitely are, but like there\u0026#39;s also a lot of good, you know, that comes out of them. your friend a verse or group chats. Like group chats are such a simple thing that didn\u0026#39;t exist. Was it 10 years ago? 15 years ago? Like even if you have people with Android, like group chats are still a way to stay connected, you know, to one another. but you know, so like that\u0026#39;s, that\u0026#39;s kind of like my contention is like\u003c/p\u003e\n\n\u003cp\u003eRonald (13:54)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNo, you can\u0026#39;t connect with people with Androids over group chat. It doesn\u0026#39;t happen.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:11)\u003cbr\u003e\nwe have to help students navigate this well and not just settle for the easy answer of just throw your cell phone in a river. It\u0026#39;s terrible and it\u0026#39;s the enemy. And if we think that, then why are we getting our kids these things for Christmas? It\u0026#39;s like, I just need to call them at practice. Okay, but now you\u0026#39;ve opened Pandora\u0026#39;s box and that\u0026#39;s not necessarily a bad thing, not condemning any parent for doing that. I\u0026#39;m just saying now we have to help them navigate that well, both at the parent level and also while we\u0026#39;re like...\u003c/p\u003e\n\n\u003cp\u003eRonald (14:20)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eAbsolutely.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:40)\u003cbr\u003e\nnavigating and managing that within like our student ministries.\u003c/p\u003e\n\n\u003cp\u003eRonald (14:44)\u003cbr\u003e\nSure, and it\u0026#39;s just as important as showing your kid what you version can do and be like, hey, you know what\u0026#39;s really cool about you version? It\u0026#39;s a Bible reading plan. Let\u0026#39;s you and me do it together, parent and kid. Or, hey, as a ministry, we\u0026#39;re gonna do this month long Bible reading plan. That\u0026#39;s on your phone. Yeah, it\u0026#39;s absolutely being able to use the tools that are available to us, because we could have said the same thing about lamenting the invention of the car, taking away our, aw man, we\u0026#39;re not as\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:50)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eCourse privileges.\u003c/p\u003e\n\n\u003cp\u003eRonald (15:14)\u003cbr\u003e\nconnected. So yeah, and since this is the middle school ministry podcast too, it matters to a middle school student what you model to them. Because they take that to heart. so my whole thing was not trying to judge those who had a cell phone. But yeah, absolutely. If they\u0026#39;re going to be on YouTube,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:22)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eMm.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eRonald (15:44)\u003cbr\u003e\nwatching you know Mr. Beast do whatever Mr. Beast does then I kind of also want them to hear from their youth pastor every now and then and so that\u0026#39;s an easy thing to do like you pastor to take your phone spend five minutes making five reels and then or five shorts for YouTube and be like hey look my kids are gonna get some encouragement for me this week that\u0026#39;s it\u0026#39;s out there\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:51)\u003cbr\u003e\nWhy not? Yeah, exactly.\u003c/p\u003e\n\n\u003cp\u003eYeah. Yeah. Yeah. I absolutely. And one thing I\u0026#39;ve noticed and I\u0026#39;ve seen in like studies and stuff here recently is like, you know, Gen X boomers even have all sort of like settled in on Facebook millennials. Are you millennial, Ronald? Yeah. All right. Me too. Me too. Instagram, right? It\u0026#39;s kind of like millennials favorite platform. Gen Z sort of like made tick tock its thing. We\u0026#39;re noticing\u003c/p\u003e\n\n\u003cp\u003eRonald (16:22)\u003cbr\u003e\nyes, and how dare you.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:34)\u003cbr\u003e\nJen Alpha\u0026#39;s making YouTube kind of their spot. And I, yeah. And I even read that it, for Jen Alpha, it\u0026#39;s taking the place of Google as its preferred search engine. And so what an opportunity for us like to be on there, you know, and for middle school kids to see us, to see their youth pastor, to maybe even see themselves or their friends from youth group. You know, if you post shorts, reels, all that type of stuff on there, like\u003c/p\u003e\n\n\u003cp\u003eRonald (16:36)\u003cbr\u003e\nYeah, it is YouTube.\u003c/p\u003e\n\n\u003cp\u003eAbsolutely.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:01)\u003cbr\u003e\nYou\u0026#39;re so right. Like it\u0026#39;s such a fantastic opportunity. it really, just exactly what my whole goal with hybrid is like showing up where they are. Like if they\u0026#39;re on YouTube, how cool is it? Like they can get on there and they can watch MrBeast who\u0026#39;s all across the country and also their church.\u003c/p\u003e\n\n\u003cp\u003eRonald (17:17)\u003cbr\u003e\nWell, and to even use the platform like it\u0026#39;s currently being used then, how cool would it be if your kid typed in how to study the Bible and they got an answer from their youth pastor immediately? Like you already had a five minute video on how to study the Bible that you had prepared for your kids and it was there, right? Because that\u0026#39;s how they\u0026#39;re using the platform.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:30)\u003cbr\u003e\nRight? Yeah. Exactly.\u003c/p\u003e\n\n\u003cp\u003eExactly. Yeah, it\u0026#39;s not just like, it\u0026#39;s not just there for you as a youth pastor to have another channel for announcements, though you can be, but I would, what I encourage people to do is use the platforms for their intended uses. And so if you\u0026#39;re going to use it for a thing that you think is what your ministry needs, but it\u0026#39;s not in alignment with the intended use of the platform, you\u0026#39;re not going to see the same types of results than if you actually use it for what it\u0026#39;s being used for, which is answering specific questions.\u003c/p\u003e\n\n\u003cp\u003eRonald (17:46)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eYep. Yep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:09)\u003cbr\u003e\nAnd frankly, entertainment, right? And maybe like a little bit of inspiration too. So that\u0026#39;s good. So what would you say to a middle school youth pastor or any youth pastor out there, like who\u0026#39;s got people in their church like you and like me who are a little leery about cell phone, cell phone usage, middle school. Like what\u0026#39;s the, how would you coach them, you know, to either lean in and have that conversation or.\u003c/p\u003e\n\n\u003cp\u003eRonald (18:26)\u003cbr\u003e\nMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:38)\u003cbr\u003e\nwith parents or how to like manage maybe some of that potential like turbulent waters of, you know, angry parents who think cell phones are evil and of the devil.\u003c/p\u003e\n\n\u003cp\u003eRonald (18:48)\u003cbr\u003e\nYou know what\u0026#39;s funny is when I first started in ministry, there was a big deal where we said, don\u0026#39;t bring any cell phones to camp. And then there was a really turbulent season in between when we arrived to my kid as a parent saying, my kid will bring their phone to camp or they\u0026#39;re not going.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:58)\u003cbr\u003e\nMm-hmm. Mm-hmm.\u003c/p\u003e\n\n\u003cp\u003eyeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (19:18)\u003cbr\u003e\nAnd so navigating that in between, I think there are far fewer parents who are going to say that a cell phone is evil. They might be saying, my kid has to have one because I need to be connected and know what\u0026#39;s up with my kid at all times.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:27)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eYeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (19:35)\u003cbr\u003e\nwhich is a different type of unhealth, that\u0026#39;s fine. We can go from there. To help a youth pastor navigate the cell phones. Cell phones are bad, right? A cell phone is the same, to use the car analogy. It\u0026#39;s a tool. can take you someplace great. It can take you someplace awful. And if you want to be the youth pastor who\u0026#39;s like, no cell phones in the youth room. They go in this box over here and we use paper Bible still. Like that\u0026#39;s fine.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:45)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eYeah, you can do that. Yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (20:04)\u003cbr\u003e\nif you explain that, right? As long as you\u0026#39;re saying, why we do this as a ministry, this is the vision, this is what we\u0026#39;re trying to accomplish. Do that, but you\u0026#39;re going to have parents who, when you go to camp, when you go to retreat, they\u0026#39;re gonna push back on you and be like, hey, my kid is going to take their cell phone. I don\u0026#39;t care what their rules are.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:28)\u003cbr\u003e\nYeah. Well, like when did you get a cell phone? Like how old were you when you got a cell phone? Yeah.\u003c/p\u003e\n\n\u003cp\u003eRonald (20:31)\u003cbr\u003e\nI was 16 and I got a cell phone because my parents were afraid that I was going to get lost when I started driving by myself. So I got my dad\u0026#39;s secretary\u0026#39;s old Nokia phone.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:45)\u003cbr\u003e\nBut so you\u0026#39;re 16, right? And now you\u0026#39;re the type of parent in that particular age bracket and demographic, you\u0026#39;re sending your daughter\u0026#39;s kids to camp. like that\u0026#39;s all, know, cell phones from the age of 16 for you and on up. Like I was about the same, you know, so here in a couple of years when my kids are old enough to go to camp, I only, that\u0026#39;s my like comfort zone, you know? And so like I get their scary stuff on it, but\u003c/p\u003e\n\n\u003cp\u003eRonald (20:56)\u003cbr\u003e\nYeah. Yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:14)\u003cbr\u003e\nIt\u0026#39;s also gonna, it\u0026#39;s not, you\u0026#39;re not never gonna give your kid a cell phone. So how do we, and that\u0026#39;s my thing, how do we help lean in and teach them the good things of it? Put good, good rules and guidelines and guardrails all around it so that you\u0026#39;re hopefully protecting your kids and having conversations, you know, with it.\u003c/p\u003e\n\n\u003cp\u003eRonald (21:25)\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003eIt\u0026#39;s exactly that. It\u0026#39;s continued conversations with kids. And even as a parent being okay to say, these are our non-cell phone times to where we\u0026#39;re going to talk. I know parents who like to say no phones in the car because that 15 minute, 20 minute drive can be like, hey, we can actually have a conversation as we drive around. But just having conversations about your phone usage. Hey, who are you following? Hey.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:35)\u003cbr\u003e\nThat\u0026#39;s it, yeah.\u003c/p\u003e\n\n\u003cp\u003eYeah, yeah, so true.\u003c/p\u003e\n\n\u003cp\u003eMm-hmm.\u003c/p\u003e\n\n\u003cp\u003eRonald (22:00)\u003cbr\u003e\nI or even telling like I will do this with my girls. I\u0026#39;ll send them goofy videos and goofy memes Not because I think they\u0026#39;re the funniest thing in the world But I\u0026#39;m trying to connect with them on their level like to my own kids and so like It\u0026#39;s funny because they don\u0026#39;t have social media what I\u0026#39;m doing is screen recording a funny reel I saw and then sending that to them as a message\u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:09)\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003eYeah dude. Yeah, for sure.\u003c/p\u003e\n\n\u003cp\u003eBro, that\u0026#39;s so committed, but I love it. Like that\u0026#39;s, you you\u0026#39;re like, we\u0026#39;re not doing the social media thing, but I still want you to see this thing that I saw on social media and it\u0026#39;s funny. So you\u0026#39;ll like it. It\u0026#39;s great.\u003c/p\u003e\n\n\u003cp\u003eRonald (22:34)\u003cbr\u003e\nYeah, and I want you to know that I\u0026#39;m thinking of you throughout the day. I want you to laugh. This is a funny thing. And yeah, phones aren\u0026#39;t the devil. Yeah, so it\u0026#39;s trying to continually have a conversation with your kid. And even where you\u0026#39;re saying, hopefully they\u0026#39;re coming to you and being like, my friend is being dumb in the group chat. They go, okay, what did they say? Talking through what\u0026#39;s good to text, what\u0026#39;s not good to text, how...\u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:43)\u003cbr\u003e\nThat\u0026#39;s great,\u003c/p\u003e\n\n\u003cp\u003eRonald (23:02)\u003cbr\u003e\ninflection matters and be like, Hey, I know you hate it, but this might be a FaceTime moment because it sounds like you guys are not seeing each other texting back and forth. Maybe you need to like actually talk.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:12)\u003cbr\u003e\nYeah. Yeah, man, that\u0026#39;s so good. Well, anything else, Ronald, before we hang this sucker up?\u003c/p\u003e\n\n\u003cp\u003eRonald (23:19)\u003cbr\u003e\nI think the most important thing a parent can do with their kid and having a phone is have some guidelines and have lots of conversations. I think if you stick into those two places, like you\u0026#39;re gonna be in a spot where maybe sometimes it\u0026#39;s uncomfortable, maybe it\u0026#39;s sometimes you\u0026#39;re giving a little bit more, you\u0026#39;re giving more unearned responsibility away than you\u0026#39;re ready for, but like that\u0026#39;s parenting as a whole. You don\u0026#39;t want your 18 year old kid.\u003c/p\u003e\n\n\u003cp\u003eto get a cell phone and all social media all at once and be like, well, now I\u0026#39;m gonna learn everything. It\u0026#39;s much, I think it\u0026#39;s a much better experience for you and the kid if you walk them through the process together with you in the driver\u0026#39;s seat sometimes and them in the driver\u0026#39;s seat sometimes.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:04)\u003cbr\u003e\nThat\u0026#39;s good. Yeah, actually, if anyone\u0026#39;s listening to this, watching this like here live, like in the next several weeks, like that\u0026#39;s what I\u0026#39;m doing on my podcast is I\u0026#39;m doing like some parent and kid kind of like tech talks. And so they\u0026#39;re like aimed for youth pastors to like curate or have that conversation with like some downloadable worksheets and stuff like that that they can share. because I think that\u0026#39;s, that\u0026#39;s the key in all of this. Like it\u0026#39;s, it\u0026#39;s easier to draw a line in the sand and be like, no, this, like this is it. We\u0026#39;re not doing that, but like we,\u003c/p\u003e\n\n\u003cp\u003eRonald (24:16)\u003cbr\u003e\nMmm, yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:34)\u003cbr\u003e\nThat\u0026#39;s the phone has not allowed us to do that. It\u0026#39;s not going away. So instead we got to figure out how do we lean into it into what\u0026#39;s uncomfortable and maybe like uncertain waters, like lean into it to just open up that continued kind of conversation thing. So I think that\u0026#39;s, that\u0026#39;s so good. So, yo, if you\u0026#39;re listening here for me on my channel, go follow everything Ronald\u0026#39;s doing, middle school ministry podcast. It\u0026#39;s dope. It\u0026#39;s all about middle schoolers and he\u0026#39;s got dope co-hosts.\u003c/p\u003e\n\n\u003cp\u003eRonald (24:48)\u003cbr\u003e\nAbsolutely.\u003c/p\u003e\n\n\u003cp\u003eYeah. I just want to thank everybody for listening to my podcast, the hybrid ministry podcast. Thank you so much. That\u0026#39;s really great. No, and if you\u0026#39;re, if you\u0026#39;re listening to this from middle school ministry podcast, you should definitely go check out what Nick Clayson is doing over in hybrid ministry. Some really good stuff, some really helpful things to carry the conversation forward when it comes to the digital world and youth ministry.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:05)\u003cbr\u003e\nthat you\u0026#39;ve taken over.\u003c/p\u003e\n\n\u003cp\u003eYeah, no, I love it. So good. And like I said, we both collabed on a little resource. It\u0026#39;s free in both of our show notes, so go grab that. that\u0026#39;s it, man. We\u0026#39;ll talk to guys next time.\u003c/p\u003e\n\n\u003cp\u003eRonald (25:34)\u003cbr\u003e\nSee you around.\u003c/p\u003e","summary":"In this conversation, Nick Clason and Ronald Long discuss the challenges and opportunities of youth ministry in the digital age, particularly focusing on the role of technology and cell phones among middle schoolers. They explore the importance of engagement in content creation, the necessity of guidelines for responsible phone use, and the balance between digital and in-person ministry. The discussion emphasizes the need for open conversations between parents and children regarding technology, as well as collaborative resources for youth pastors to navigate these challenges effectively.","date_published":"2025-01-09T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/41825e85-7af8-4bbf-80c6-61bae7bef0cf.mp3","mime_type":"audio/mpeg","size_in_bytes":38359106,"duration_in_seconds":1597}]},{"id":"b6148737-e982-4f12-bdb4-539d62ad5d80","title":"Episode 130: 2024 - A Celebration of You: Hybrid Ministry Stats \u0026 Stories in Review","url":"https://www.hybridministry.xyz/130","content_text":"🎧 Become a “Hybrid Hero”\nhttps://www.patreon.com/hybridministry\n\n✅Let me Run Your Church Social Media\nhttps://www.hybridministry.xyz/articles/comms\n\nDESCRIPTION\nJoin us as we celebrate YOU in the \"Year in Review for 2024\" of the Hybrid Ministry show.\nWe'll celebrate some statistics, give some shout outs and share the \"best of\" clips from the 2024 Hybrid Ministry Show.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/130\n\n//BONUS Pod!\nhttps://www.patreon.com/hybridministry\n\n//Custom Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\n//GIFlashback Video\nhttps://www.youtube.com/watch?v=EVHcraeNlC8\u0026amp;list=PLngXlSr64YaIui8LNpnlUI3yFAm9SGrLy\u0026amp;index=5\u0026amp;t=24s\n\n//9 Best DYM Games\n https://www.hybridministry.xyz/articles/dym\n\n//No Prep Games\nhttps://www.youtube.com/watch?v=melm8BS97es\u0026amp;list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u0026amp;index=6\u0026amp;t=164s\n\n//Youth Ministry Planning\nhttps://www.youtube.com/watch?v=TTQXsananwI\u0026amp;list=PLngXlSr64YaKjRX2ytO0tvzo8VnF6X03t\u0026amp;index=2\u0026amp;t=202s\n\n//YouTube for Youth Ministry\nhttps://youtu.be/ucvXfaVRJ6E?si=aNYGzB08DV6HHD3G\n\n//Interview Series\nhttps://youtu.be/D4vE7_ZqBpE?si=Hdk5X2KRn_SGr6HM\n\n//Hybrid Tools\nhttps://youtu.be/0np1d4Trcn0?si=7OkkCVCmY8Kvx6ha\n\n//Meet Gen Alpha\nhttps://youtu.be/DWYvsn2Kglk?si=FrnlS3C1xDHITyDb\n\n//Social Challenge Framework\nhttps://youtu.be/K_9Ch2KVNH0?si=THozXMi9NqzxJeUt\n\n//Sidekick\nhttps://youtu.be/lXI3ZKSvFY0?si=O-Em7X00hV9waXBE\n\n//Sidekick + ProPresenter Setup\nhttps://www.hybridministry.xyz/articles/setup\n\n//Interview with Nate Clason\nhttps://youtu.be/uplCz1S1nz4?si=sne7LvdGvAgrKU72\n\n//DYM Blog Post\nhttps://blog.downloadyouthministry.com/introducing-hybrid-ministry-with-nick-clason/\n\n⌚TIMECODES\n00:00 Welcome to 2025!\n00:40 Some Stats \u0026amp; Wins\n08:47 Personal Reflections\n11:21 Thank You to our Amazing Guests!\n14:45 Year in Review\n\n--------------\nTRANSCRIPT\n00;00;00;00 - 00;00;36;11\nNick Clason | Hybrid Ministry\nWhat a year it has been. From the incredible wins to the unforgettable moments, we have covered so much ground together. And in this special Year in Review episode, we on the Hybrid Ministry show, we are celebrating you, our amazing community with highlights and stats and the best of the hybrid minstrel show here in 2024. Make sure that you stick around because I've actually distilled a highlight reel of the 2024 Hybrid Mr. Podcast Best Moments.\n\n00;00;36;14 - 00;01;08;04\nNick Clason | Hybrid Ministry\nThis just might be your favorite episode yet. Welcome back, everybody to the Hybrid Minister Show. I as always, I'm your host, Nick Claassen. And today we're going to be taking a little bit of a trip down memory lane to celebrate the amazing year and this incredible journey that you and I have been on together. As we always have on this podcast, we're going to be exploring the cutting edge ministry ideas and equip you with the tools to dominate the digital space in 2025.\n\n00;01;08;04 - 00;01;35;14\nNick Clason | Hybrid Ministry\nIt's been a ride in 2024, and 2025 is only going to get better. And it is all thank you to you. You know, in 2024, we released a total of 52 audio podcast episodes because we release one every single Thursday. If you haven't liked or subscribed yet, wherever you listen to your podcast, it's free and it will show up in your podcast.\n\n00;01;35;14 - 00;02;13;17\nNick Clason | Hybrid Ministry\nCatcher. Every single Thursday. Why? Because youth ministry often happens for most youth ministries across the country on Wednesday, so who doesn't need a little jolt of energy to get the to get them through the rest of their week on Thursdays? But 52 episodes released because we have not missed a single Thursday in the two and a half or so plus years that we've been doing this podcast, I just want to share with you some some highlights of the top performing video over this last year was a video that I titled top five Last Minute Game Ideas.\n\n00;02;13;17 - 00;02;36;22\nNick Clason | Hybrid Ministry\nIf you're watching here on YouTube, you can see some of the clips being overlaid with B-roll. We also over this year we've had nine different playlists that we've worked through. And so in each of those playlists, there's a obviously a top performing video in each of those playlists. And so our very first playlist we had was the 2024 On Demand masterclass.\n\n00;02;36;22 - 00;02;56;28\nNick Clason | Hybrid Ministry\nAnd in that video, the five No Prep games was a part of the masterclass. And that video had to, 361 views. And so that was not only the number one video for the year, but obviously the number one in the masterclass playlist. We also dropped a bonus you might not notice we dropped a bonus playlist called the Friday Game Day Series.\n\n00;02;56;28 - 00;03;28;06\nNick Clason | Hybrid Ministry\nIt released every Friday on YouTube, and, we covered nine of my favorite DRM games that I use. And so actually, if you had any of those or linked down below in this episode nine of my all time favorite do swim games, I'm giving them away to you completely for free. They are games that are on the, they're on the, they're on the website, the download Youth Ministry website, but I'm giving them away to you in this episode, 100% completely for free.\n\n00;03;28;06 - 00;03;49;29\nNick Clason | Hybrid Ministry\nAnd the best performing video in that playlist was the GIF flashback episode. We also went through a playlist titled some of the Youth Pastor's Biggest Problems, and the number one episode in that was youth Ministry planning weekend services versus mid week programing. And actually in that episode we ranked youth ministry curriculum. Spoiler it's clear you should try it.\n\n00;03;49;29 - 00;04;12;22\nNick Clason | Hybrid Ministry\nIn fact, if you haven't yet, hit the link down below. Sidekick.tv/pricing if you've never signed up for anything with Diam or Calendar, use the code Hybrid Ministry ten. All one word for get 10% off your first order. We went through the YouTube for Youth Ministry Play lesson playlist in the best performing video, and that playlist was the flagship title episode YouTube for Youth Ministry.\n\n00;04;12;22 - 00;04;33;07\nNick Clason | Hybrid Ministry\nI then took you through some of the hybrid ministry tools and gear that you needed and the the best episode, and that the highest performing episode was the best gear for Digital Ministry in 2024. Must have tech accessories. Then over the summer, we went through an interview series and that episode, the one that was best in that playlist, was the solution to distractions.\n\n00;04;33;07 - 00;04;56;24\nNick Clason | Hybrid Ministry\nAt youth group, where I interviewed my good friend Josh Baldwin from Download Youth Ministry sidekick and co-leader. Then we went through Meat Generation Alpha, and in that playlist, the Ora and Bach versus Covenant Eyes. An honest youth pastor review was the highest performing video in that playlist. Finally, I went to my Social Challenge framework, which is the four things that I'm creating content with students and for students.\n\n00;04;56;24 - 00;05;17;16\nNick Clason | Hybrid Ministry\nAnd I can't tell you, I think that might be my most popular playlist to date cumulatively, and just word of mouth and things I've heard from youth pastors on the street. So thank you so much for that feedback. But the best episode and that one was the third one, how churches can use social media ideas and examples. And finally, the sidekick more engaging youth ministry.\n\n00;05;17;16 - 00;05;39;10\nNick Clason | Hybrid Ministry\nAgain, the best episode on that one was the live sidekick demo at the day of recording. And again, don't forget Code Hybrid Ministry ten. If you're interested in sidekick or link down below for how we are using to computers to run Sidekick and Pro Presenter seamlessly. To switch between the two, grab that black magic video switcher, it will make your life so much easier.\n\n00;05;39;10 - 00;06;05;21\nNick Clason | Hybrid Ministry\nNow listen on YouTube. In total, we had 84,569 views, including our shorts content with 522 hours of watch time and 151 new subscribers. And in the youth ministry space is a fantastic number and I'm so thrilled, with those stats and with those numbers, simply because here I am in my guest bedroom late at night, recording a podcast into the back of my cell phone.\n\n00;06;05;23 - 00;06;26;05\nNick Clason | Hybrid Ministry\nAnd, I have a real job, and I'm just doing this on the side with my own. Sort of like, equipment at home. And so thank you so much for your support. You might also not know this, but we have an audio only podcast. It drops anywhere you get your podcasts, including Spotify or Apple Music, not Apple Music, Apple Podcasts.\n\n00;06;26;12 - 00;06;51;11\nNick Clason | Hybrid Ministry\nAnd we had almost 5000 downloads. Our biggest month was by far August, with almost nearly 1000 downloads in that month alone. And the number one downloaded audio podcast was my interview with my brother himself. The, YouTube video is linked down below in the show notes. But here's my interview with my brother, Nate Clayson. We talked about social media and how he's doing it in his context and in his youth ministry.\n\n00;06;51;11 - 00;07;13;00\nNick Clason | Hybrid Ministry\nSo shout out to all of you again, thank you for an amazing year. Thank you for cruising through the stats with me. But what I wanted to do now is I wanted to share some of the best comments that we've gotten so far this year, and so far today. So from Jesse Johnson, first of all, he disagreed with my take on coffee and saying that Duncan was terrible, which I'll give him that it's not great.\n\n00;07;13;00 - 00;07;30;01\nNick Clason | Hybrid Ministry\nIt's a chain. But if I have to choose between that and Starbucks, that's what I'm stuck with. That's what I'm going to choose. But he said he said using polls in the welcome loop in sidekick is so easy, I can't believe I didn't think of it. Excited to try that one out. Claire said this in our best parenting app podcast.\n\n00;07;30;01 - 00;07;49;05\nNick Clason | Hybrid Ministry\nWe use bark and it has been so wonderful for our family. We have an 11 year old, and it has been a lifesaver. We can monitor everything that she does online, block her from seeing certain websites, track her locations, etc. recently, she disabled the app because her and my husband, we both get notifications, so we went to our daughter immediately.\n\n00;07;49;05 - 00;08;06;29\nNick Clason | Hybrid Ministry\nIt turns out she had disabled it because she wanted to watch South Park and Family Guy, as well as some other PG 13 movies. She said nope. Luckily, my husband and I got there before she could see anything inappropriate. We're grateful for bark to bark, for protecting our little girl from online dangers, and protecting her from innocence and inappropriate content.\n\n00;08;06;29 - 00;08;26;05\nNick Clason | Hybrid Ministry\nWe love bark. Paul Turner said this about our, why youth ministry. Follow up isn't working. He said, this is great stuff. Lots of idea. I went and bought it. Talking about the box that I sold. I'll be sharing this with my newsletter. If you ever want to collab, let me know. Keep up the great work! And finally, a frequent guest here on this podcast.\n\n00;08;26;05 - 00;08;59;05\nNick Clason | Hybrid Ministry\nOver a year ago we did a Christmas episode together. He was also on one of my interview series over the summer, Eric with the K Williams. He said this is great. Anyone starting out needs to watch this and he's talking about my church social media from scratch episode in the hybrid ministry tools. Man, what an amazing year. But if I'm looking back and if I'm taking on some of my reflections and kind of key moments, I'd have to say it's two individuals, a guy by the name of Tim Kelly and Kendall Eaton, both, by the way, who happen to live in the state of Indiana.\n\n00;08;59;05 - 00;09;21;14\nNick Clason | Hybrid Ministry\nI don't think that the collab done this, but both of them at two different times. Tim actually reached out to me for some custom coaching this year, and that was a super fun and super, just a honestly rewarding process to walk through. And it showed me the value of custom coaching, because what I would have recommended to you in my guest bedroom and to the back of my cell phone camera was a little bit different.\n\n00;09;21;14 - 00;09;38;14\nNick Clason | Hybrid Ministry\nOnce I started talking to Tim, which is why I believe custom coaching is valuable for anyone who's interested it. Link down below if you want to inquire about what that looks like. It is a very modest and a very cheap price for custom coaching. Or if you don't want like the one on one zoom type interaction and consider joining our Patreon page.\n\n00;09;38;21 - 00;09;55;04\nNick Clason | Hybrid Ministry\nThat's a dollar per week for a bonus episode, $4 per month, and I'll just share, stream of consciousness ideas. And you might not need the actual, like, coaching to do this, to do this, but you'll get to glean ideas. And then I was at the I 100 conference, a month ago or so, and Kendall walked up to me.\n\n00;09;55;04 - 00;10;20;02\nNick Clason | Hybrid Ministry\nHe said, man, thank you so much for your podcast is really helpful. It's really beneficial. I shared your playlist, your ideas with some of our social media people and is incredibly, incredibly helpful. And so it's just really rewarding for me to be able to do this and just put this content out into the world, out into the ether and get feedback from real, live human beings and real life people who've come to me, in different instances, in different cases.\n\n00;10;20;02 - 00;10;39;21\nNick Clason | Hybrid Ministry\nTim, all virtually Kendall in person to say, man, thank you for what you're doing. It really is helpful to me to hear that. And so if if you know you have feedback or anything like that, I would obviously and always welcome that. Lines and channels of communication are completely open. You know, here on this podcast we have a couple of really cool benchmarks.\n\n00;10;40;12 - 00;10;56;27\nNick Clason | Hybrid Ministry\nJust in the month of December, we launched a Patreon page, are selling a couple of products over there, as well as that monthly podcast that I'm talking about. And so that's a pretty fun kind of benchmark kind of new thing for us. And new endeavor. Would love to have you, check that out if that's something you're interested in.\n\n00;10;56;27 - 00;11;19;06\nNick Clason | Hybrid Ministry\nAnd then also, back in August, I got the opportunity to start posting these podcasts to the Download a Youth Ministry blog. So if you're interested in that, you can go blog that download Youth ministry.com to check that out. And the link down below introduces my very first, post on there, actually, Josh Bowman, he introduced me and then I now am an author there on the doing blog.\n\n00;11;19;06 - 00;11;48;07\nNick Clason | Hybrid Ministry\nSo that's something that's really, really exciting. But speaking of Josh Bullman, as well as many of our other guests, I would like to thank my different guests that I had on this year. So Josh Boardman, of course, from down the youth ministry, we actually had him on twice. We talked once about sidekick and solutions to distractions and youth ministry and harnessing sidekick and utilizing and using cell phones, to not be a distraction, but instead to be something that you can use to help promote creativity and involvement engagement.\n\n00;11;48;07 - 00;12;13;09\nNick Clason | Hybrid Ministry\nBut then one episode, my all time, my favorite episode this entire year was there. Him and I sat down and he brought a service, a mock service order sheet that he put on, and then he said, hey, how can you hybridize this? How can you, make this, accessible to the people sitting online streaming at home? Man, both those episodes go to either one of them now, but that was one of my all time favorite episodes.\n\n00;12;13;11 - 00;12;31;21\nNick Clason | Hybrid Ministry\nI had, Eric with a K on when we talked about better event for promotion, and that was actually a collaborative episode. So the first part of that interview was on his channel, Practical Youth Ministry Tips, and the second part was over here on my channel. And so if you only listen to on my channel, you only heard really half of that conversation.\n\n00;12;31;24 - 00;12;53;00\nNick Clason | Hybrid Ministry\nOf course, I mentioned earlier, my brother, we had David Carpenter, youth pastor from Kentucky, my former resident, Caleb Fly mule, fly wheel, Miata, and again, Zeus take on what we've been doing. And youth ministry and student ministry. He worked with and for me for an entire year in this sort of hybrid, infrastructure. So if you want to hear an honest take here from him.\n\n00;12;53;00 - 00;13;18;10\nNick Clason | Hybrid Ministry\nAnd then we had a really special episode dropped this year, our 100th episode. And so for our 100th episode, I went all the way back to the beginning, even before this podcast started. And I talked about, when I started at church in Covid. And so I interviewed my current boss now and my boss then, Darren Sutton, his son, who is our video editor for much of what we did, for our digital online presence, for a show that we created on YouTube called unscripted.\n\n00;13;18;10 - 00;13;44;03\nNick Clason | Hybrid Ministry\nSo his son Isaac was on the show. And then I also interviewed Sam Voss, good friend of mine and host of the unscripted show and podcast Super Fun Time. But hey, listen, this year, like, I'm wondering if, as you know, I'm recapping and recounting 2024 if as you got your eyes set on 2025, what are you doing to have a more hybrid, more digital, more creative youth ministry?\n\n00;13;44;03 - 00;14;14;16\nNick Clason | Hybrid Ministry\nBecause as my friend and boss Darren says, digital is no longer a luxury. It is now a necessity. And so that's what we're trying to accomplish again over on our Patreon page. If that's something that you're interested in, where I will talk about what we're doing on a week to week basis in our youth ministry over on Patreon, I would love to have you just come check out, listen in on what we're doing, and hopefully maybe just that $4 a month is an investment, enough to help kickstart and spur on your own creativity.\n\n00;14;14;16 - 00;14;38;10\nNick Clason | Hybrid Ministry\nWe love to have you join us over there. It's super fun. Community. There's all sorts of perks as well. But hey, thank you so much for sticking around for this entire episode. And as promised, at the very top right here, we have an amazing, recap overlay. I went back through every single episode, and I pulled out some of my favorite snippets and clips from the last year.\n\n00;14;38;16 - 00;15;00;10\nNick Clason | Hybrid Ministry\nSo enjoy this. And as always, my friends, don't forget to stay hybrid. Okay, so there are like three kind of core tenets philosophical things that you guys need to understand when it comes to time management. These aren't tips. These aren't tactics. These are things that you have to understand first. And these have to inform the tips and the tactics.\n\n00;15;00;10 - 00;15;24;16\nNick Clason | Hybrid Ministry\nKnow my tips. No amount of tactics will be helpful to you if you don't understand these things. So core tenet number one is that you are 100% responsible for your time. The reason this matters is because this is the difference between is that kid and kid in ministry or is that kid and youth ministry? And if we're talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z.\n\n00;15;24;19 - 00;15;47;01\nNick Clason | Hybrid Ministry\nThe kicker on this is that Gen Z, really the youngest Gen Z that we have, is going to be freshmen and sophomores in high school. And now after that, they're waiting on up there in college already, and they are entering the workforce. What should you be? Gen one, number one, start posting longform to YouTube, get a DUI gym membership.\n\n00;15;47;03 - 00;16;14;00\nNick Clason | Hybrid Ministry\nAnd it looks very different in 2024 and frankly, beyond because of generation Z and now Generation Alpha saving up Z into the adult ministry, conversation Alpha into the youth ministry conversation, it makes me wonder if the future is already here. I think it might be Megan and all her friends, and she brought a lot of her friends to youth group, so this, like kind of mattered because, like, she could bring two, 3 or 4 different friends with her.\n\n00;16;14;00 - 00;16;35;17\nNick Clason | Hybrid Ministry\nThe youth group, they had show choir and it met every single Wednesday night. And so that made Wednesday nights a really tricky night to do youth ministry. But Brandon, the only other boy in the youth ministry, had Tuesday night and Thursday night karate. And then of course, Friday nights are like the football game. Like for most towns USA.\n\n00;16;35;23 - 00;16;58;18\nNick Clason | Hybrid Ministry\nThat's when the high school team is playing his football game. So that really left us with Monday night as an option, which but the pro of, of Wednesday night to me is probably the your most traditional youth night. It's been what, a lot of churches, a lot of youth groups have done for years. And like down here where I live in DFW, Dallas-Fort worth area, a lot of churches do.\n\n00;16;58;18 - 00;17;22;13\nNick Clason | Hybrid Ministry\nWednesday night, and I came from Chicago. Not many churches did did Wednesday night. And that's just kind of a cultural thing, right. But the pro to me is it's like a midweek kind of jolt of energy. Well. Hey, everyone, welcome to Friday Game Day. In this episode, link down below 100% completely for free. I have for you back to school.\n\n00;17;22;15 - 00;18;04;03\nNick Clason | Hybrid Ministry\nBingo. And if you're like, I don't need back to school bingo, it's not back to school yet. Well, then head on over to download Youth ministry.com and you can grab my end of the school year. Bingo! Well, that idea of course, is go hybrid. And listen, I'm not saying to completely abandon your in-person meetings. In fact, that would go completely against the hybrid strategy because hybrid is melding together of your digital presence in your in-person presence and making it one in the same, but linked right here on screen and down in the description or wherever you're getting this or hybrid ministry X, y, Z/089 is my 100% completely free strategy guide, is my e-book on\n\n00;18;04;03 - 00;18;32;07\nNick Clason | Hybrid Ministry\nhow I build out a full fledged digital strategy. It's mostly focusing on a done for you social media strategy, but it's anchored by the, long form teaching video, which takes place and is posted weekly every time we teach pre filmed messages on YouTube direct to Camera Pro. Number one, of course, is like develop mentally splitting middle school and high school seems to be appropriate.\n\n00;18;32;09 - 00;19;07;16\nNick Clason | Hybrid Ministry\nIn my over a year journey on this podcast, I have grown to love YouTube. When I started with social media and what I started trying to reach students on the internet, YouTube was a distant kind of far strategy that was on my radar. Like it was like, I'll post some videos over there. But in my time since that, which was probably five, six, seven years ago, I have come to love YouTube and I am more and more convinced that YouTube, in addition to all other digital and social mediums that we can effectively reach students with.\n\n00;19;07;19 - 00;19;30;04\nNick Clason | Hybrid Ministry\nBut YouTube is one of the best resources out there. You can always say down below in the description are links. And so for every single video that I post on my Student Ministries YouTube channel, we post two links. The first link is a Next Steps digital type Connect card, and I think about your own viewing habits on social media.\n\n00;19;30;04 - 00;19;55;08\nNick Clason | Hybrid Ministry\nWhen you're on there, you're not necessarily on there to just, be informed, right? Link down below is a complete log of every single piece of gear that I have built in the studio. \n\nIsaac Sutton\nAll of the students in the room who are watching unscripted have bingo cards that coordinated to stuff that know yes, digital integration is not a luxury, it's a necessity.\n\n00;19;55;10 - 00;20;19;09\nSam Vos\nIt was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments. \n\nNick Clason | Hybrid Ministry\nUnscripted played a really major role in like the catalyst to especially my podcast and everything like that. I would say the reason for that is simply realizing and understand that students live online. \n\nDarren Sutton\nThere's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of.\n\n00;20;19;13 - 00;20;30;14\nDarren Sutton\nLike in the middle of the pandemic, there was not a blank ministry kept going. We're going to try something different.\n\n00;20;30;17 - 00;20;53;12\nNick Clason | Hybrid Ministry\nAnd you should use your cell phone to your advantage. \n\nCaleb \"Flywheel\" Maeda\nI think. I think the things that have been working the most has been getting students involved on the page, not even in terms of like on the page traction as much as like in-person traction. \n\nDavid Carpenter\nWe speak to our students on Wednesday nights for about 18 to 22 minutes. Sunday morning there's a, you know, 28 to 32 minutes.\n\n00;20;53;14 - 00;21;24;18\nDavid Carpenter\nAnd we think they probably remember everything we said, right? Like they they wrote the notes, they've got it and they've already applied every one of these points. You know, it was alliterative. And remember my great illustration. And one, you know, when when we're including things that are reflecting on the teachings, I think that reinforces and reminds those who were in the room. \n\nNate Clason\nand seeing you, like, super passionate about it and watching your podcast really, honestly like, and your different videos and clips on like TikTok and stuff to sign it \n\nJosh Boldman | Download Youth Ministry \u0026amp; The Greatest programming specialist in America\nevery single time you had to type in the password.\n\n00;21;24;19 - 00;21;47;00\nJosh Boldman | Download Youth Ministry \u0026amp; The Greatest programming specialist in America\nIt was a great and I, I got into trouble. One time I was in front of our I like our whole camp, like it was like a thousand kids, right? And sidekick was running and then it crashed and then they had to reopen it. And they're like, from the booth they yell out, what's the password? And in front of 1000 students, I had to say a password into the microphone.\n\n00;21;47;00 - 00;22;09;14\nJosh Boldman | Download Youth Ministry \u0026amp; The Greatest programming specialist in America\nAnd here's the best part. You ready for this? It was the same password for everything. Like my my bank account and, all this stuff. So, like, we need to not be afraid of what our students want, and we need to not be afraid of them expressing their opinion. And we need to not be afraid of them disagreeing with each other or with us.\n\n00;22;09;14 - 00;22;36;20\nNick Clason | Hybrid Ministry\nBetter event promotion as well as a holistic digital and social media approach for your church and your youth ministry. And this is actually part two. Part one is linked right here at the top of the screen over on another channel, because we're doing a massive mashup collab. And I am joined today by my friend Eric with the K petition, because in just a minute, we're gonna look at the Bark vs Aura\n\n00;22;36;20 - 00;23;01;20\nNick Clason | Hybrid Ministry\nBut Aura has parental controls and they are now in partnership with circle. You might remember Circle by Disney, the first video idea that we do it's called Drafts challenge idea number two that we do in our church and in our student ministry is a game called name of the game is seven Questions. A man on the street named transition stab video is where it starts with the video of something else.\n\n00;23;01;20 - 00;23;22;24\nNick Clason | Hybrid Ministry\nAnd the most popular one I can think about is like a a bull, ramming a guy during the running of the bulls. And then all these people cutting right there to jumping into the back of some chairs and millennial churchgoers said this. They said hybrid church just as much as physical church will be a get this good fit for them.\n\n00;23;22;26 - 00;23;44;10\nNick Clason | Hybrid Ministry\nOne of the things about five minute countdowns that I actually hate, and I know that as talking to a guy who works for Download Youth Ministry, and that's where a lot of the money is made and a lot of five minute countdowns are sold. I actually prefer, which, by the way, talking to you right now, let this be an unofficial sidekick feature request.\n\n00;23;44;24 - 00;24;11;13\nNick Clason | Hybrid Ministry\nYeah. Because right now in sidekick, you can, you can loop your announcements, right? You can loop some, like, graphic slides. And I actually prefer that to be the five minute countdown with just the five minute countdown overlaid in the corner, so that all of the announcements that you're announcing and trying to let your students know about are happening, is being seen on the screen.\n\n00;24;11;18 - 00;24;37;06\nNick Clason | Hybrid Ministry\nAnd then the very last piece of it, my favorite piece of it, the piece that I think makes it hybrid, is right. When you open the box, you see this QR code here and it just says welcome video. Scan me. And so we'll have students who are new to the open this up theoretically on their porch, on their patio or wherever they will scan it, and then it will take them to a video right here will be launching here during the course of this playlist, starting officially on December 2nd.\n\n00;24;37;09 - 00;25;00;21\nNick Clason | Hybrid Ministry\nA brand new bonus podcast. I'm going to be releasing it one time per week. Going to be over on my Patreon page, but a student give them an opportunity to to be a part of this. Give them a seat at the table to let them know that that this church is about the next generation and that matters. Again, it's no longer the day where we can just hand this off to to an unpaid intern.\n\n00;25;00;24 - 00;25;11;10\nNick Clason | Hybrid Ministry\nHope that they keep our social media on life support. Like get after it. My friends, 2025 is going to be your year. We are here in the Hybrid Ministry show to help.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBecome a “Hybrid Hero”\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅\u003cstrong\u003eLet me Run Your Church Social Media\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nJoin us as we celebrate YOU in the \u0026quot;Year in Review for 2024\u0026quot; of the Hybrid Ministry show.\u003cbr\u003e\nWe\u0026#39;ll celebrate some statistics, give some shout outs and share the \u0026quot;best of\u0026quot; clips from the 2024 Hybrid Ministry Show.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/130\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/130\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//BONUS Pod!\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Custom Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GIFlashback Video\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=EVHcraeNlC8\u0026list=PLngXlSr64YaIui8LNpnlUI3yFAm9SGrLy\u0026index=5\u0026t=24s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=EVHcraeNlC8\u0026amp;list=PLngXlSr64YaIui8LNpnlUI3yFAm9SGrLy\u0026amp;index=5\u0026amp;t=24s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//9 Best DYM Games\u003cbr\u003e\n \u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//No Prep Games\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=melm8BS97es\u0026list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u0026index=6\u0026t=164s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=melm8BS97es\u0026amp;list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u0026amp;index=6\u0026amp;t=164s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Youth Ministry Planning\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=TTQXsananwI\u0026list=PLngXlSr64YaKjRX2ytO0tvzo8VnF6X03t\u0026index=2\u0026t=202s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=TTQXsananwI\u0026amp;list=PLngXlSr64YaKjRX2ytO0tvzo8VnF6X03t\u0026amp;index=2\u0026amp;t=202s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YouTube for Youth Ministry\u003cbr\u003e\n\u003ca href=\"https://youtu.be/ucvXfaVRJ6E?si=aNYGzB08DV6HHD3G\" rel=\"nofollow\"\u003ehttps://youtu.be/ucvXfaVRJ6E?si=aNYGzB08DV6HHD3G\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Interview Series\u003cbr\u003e\n\u003ca href=\"https://youtu.be/D4vE7_ZqBpE?si=Hdk5X2KRn_SGr6HM\" rel=\"nofollow\"\u003ehttps://youtu.be/D4vE7_ZqBpE?si=Hdk5X2KRn_SGr6HM\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Hybrid Tools\u003cbr\u003e\n\u003ca href=\"https://youtu.be/0np1d4Trcn0?si=7OkkCVCmY8Kvx6ha\" rel=\"nofollow\"\u003ehttps://youtu.be/0np1d4Trcn0?si=7OkkCVCmY8Kvx6ha\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Meet Gen Alpha\u003cbr\u003e\n\u003ca href=\"https://youtu.be/DWYvsn2Kglk?si=FrnlS3C1xDHITyDb\" rel=\"nofollow\"\u003ehttps://youtu.be/DWYvsn2Kglk?si=FrnlS3C1xDHITyDb\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Social Challenge Framework\u003cbr\u003e\n\u003ca href=\"https://youtu.be/K_9Ch2KVNH0?si=THozXMi9NqzxJeUt\" rel=\"nofollow\"\u003ehttps://youtu.be/K_9Ch2KVNH0?si=THozXMi9NqzxJeUt\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Sidekick\u003cbr\u003e\n\u003ca href=\"https://youtu.be/lXI3ZKSvFY0?si=O-Em7X00hV9waXBE\" rel=\"nofollow\"\u003ehttps://youtu.be/lXI3ZKSvFY0?si=O-Em7X00hV9waXBE\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Sidekick + ProPresenter Setup\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Interview with Nate Clason\u003cbr\u003e\n\u003ca href=\"https://youtu.be/uplCz1S1nz4?si=sne7LvdGvAgrKU72\" rel=\"nofollow\"\u003ehttps://youtu.be/uplCz1S1nz4?si=sne7LvdGvAgrKU72\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DYM Blog Post\u003cbr\u003e\n\u003ca href=\"https://blog.downloadyouthministry.com/introducing-hybrid-ministry-with-nick-clason/\" rel=\"nofollow\"\u003ehttps://blog.downloadyouthministry.com/introducing-hybrid-ministry-with-nick-clason/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e⌚TIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Welcome to 2025!\u003cbr\u003e\n00:40 Some Stats \u0026amp; Wins\u003cbr\u003e\n08:47 Personal Reflections\u003cbr\u003e\n11:21 Thank You to our Amazing Guests!\u003cbr\u003e\n14:45 Year in Review\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00;00;00;00 - 00;00;36;11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat a year it has been. From the incredible wins to the unforgettable moments, we have covered so much ground together. And in this special Year in Review episode, we on the Hybrid Ministry show, we are celebrating you, our amazing community with highlights and stats and the best of the hybrid minstrel show here in 2024. Make sure that you stick around because I\u0026#39;ve actually distilled a highlight reel of the 2024 Hybrid Mr. Podcast Best Moments.\u003c/p\u003e\n\n\u003cp\u003e00;00;36;14 - 00;01;08;04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis just might be your favorite episode yet. Welcome back, everybody to the Hybrid Minister Show. I as always, I\u0026#39;m your host, Nick Claassen. And today we\u0026#39;re going to be taking a little bit of a trip down memory lane to celebrate the amazing year and this incredible journey that you and I have been on together. As we always have on this podcast, we\u0026#39;re going to be exploring the cutting edge ministry ideas and equip you with the tools to dominate the digital space in 2025.\u003c/p\u003e\n\n\u003cp\u003e00;01;08;04 - 00;01;35;14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s been a ride in 2024, and 2025 is only going to get better. And it is all thank you to you. You know, in 2024, we released a total of 52 audio podcast episodes because we release one every single Thursday. If you haven\u0026#39;t liked or subscribed yet, wherever you listen to your podcast, it\u0026#39;s free and it will show up in your podcast.\u003c/p\u003e\n\n\u003cp\u003e00;01;35;14 - 00;02;13;17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nCatcher. Every single Thursday. Why? Because youth ministry often happens for most youth ministries across the country on Wednesday, so who doesn\u0026#39;t need a little jolt of energy to get the to get them through the rest of their week on Thursdays? But 52 episodes released because we have not missed a single Thursday in the two and a half or so plus years that we\u0026#39;ve been doing this podcast, I just want to share with you some some highlights of the top performing video over this last year was a video that I titled top five Last Minute Game Ideas.\u003c/p\u003e\n\n\u003cp\u003e00;02;13;17 - 00;02;36;22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re watching here on YouTube, you can see some of the clips being overlaid with B-roll. We also over this year we\u0026#39;ve had nine different playlists that we\u0026#39;ve worked through. And so in each of those playlists, there\u0026#39;s a obviously a top performing video in each of those playlists. And so our very first playlist we had was the 2024 On Demand masterclass.\u003c/p\u003e\n\n\u003cp\u003e00;02;36;22 - 00;02;56;28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in that video, the five No Prep games was a part of the masterclass. And that video had to, 361 views. And so that was not only the number one video for the year, but obviously the number one in the masterclass playlist. We also dropped a bonus you might not notice we dropped a bonus playlist called the Friday Game Day Series.\u003c/p\u003e\n\n\u003cp\u003e00;02;56;28 - 00;03;28;06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt released every Friday on YouTube, and, we covered nine of my favorite DRM games that I use. And so actually, if you had any of those or linked down below in this episode nine of my all time favorite do swim games, I\u0026#39;m giving them away to you completely for free. They are games that are on the, they\u0026#39;re on the, they\u0026#39;re on the website, the download Youth Ministry website, but I\u0026#39;m giving them away to you in this episode, 100% completely for free.\u003c/p\u003e\n\n\u003cp\u003e00;03;28;06 - 00;03;49;29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the best performing video in that playlist was the GIF flashback episode. We also went through a playlist titled some of the Youth Pastor\u0026#39;s Biggest Problems, and the number one episode in that was youth Ministry planning weekend services versus mid week programing. And actually in that episode we ranked youth ministry curriculum. Spoiler it\u0026#39;s clear you should try it.\u003c/p\u003e\n\n\u003cp\u003e00;03;49;29 - 00;04;12;22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn fact, if you haven\u0026#39;t yet, hit the link down below. Sidekick.tv/pricing if you\u0026#39;ve never signed up for anything with Diam or Calendar, use the code Hybrid Ministry ten. All one word for get 10% off your first order. We went through the YouTube for Youth Ministry Play lesson playlist in the best performing video, and that playlist was the flagship title episode YouTube for Youth Ministry.\u003c/p\u003e\n\n\u003cp\u003e00;04;12;22 - 00;04;33;07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI then took you through some of the hybrid ministry tools and gear that you needed and the the best episode, and that the highest performing episode was the best gear for Digital Ministry in 2024. Must have tech accessories. Then over the summer, we went through an interview series and that episode, the one that was best in that playlist, was the solution to distractions.\u003c/p\u003e\n\n\u003cp\u003e00;04;33;07 - 00;04;56;24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAt youth group, where I interviewed my good friend Josh Baldwin from Download Youth Ministry sidekick and co-leader. Then we went through Meat Generation Alpha, and in that playlist, the Ora and Bach versus Covenant Eyes. An honest youth pastor review was the highest performing video in that playlist. Finally, I went to my Social Challenge framework, which is the four things that I\u0026#39;m creating content with students and for students.\u003c/p\u003e\n\n\u003cp\u003e00;04;56;24 - 00;05;17;16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I can\u0026#39;t tell you, I think that might be my most popular playlist to date cumulatively, and just word of mouth and things I\u0026#39;ve heard from youth pastors on the street. So thank you so much for that feedback. But the best episode and that one was the third one, how churches can use social media ideas and examples. And finally, the sidekick more engaging youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00;05;17;16 - 00;05;39;10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAgain, the best episode on that one was the live sidekick demo at the day of recording. And again, don\u0026#39;t forget Code Hybrid Ministry ten. If you\u0026#39;re interested in sidekick or link down below for how we are using to computers to run Sidekick and Pro Presenter seamlessly. To switch between the two, grab that black magic video switcher, it will make your life so much easier.\u003c/p\u003e\n\n\u003cp\u003e00;05;39;10 - 00;06;05;21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow listen on YouTube. In total, we had 84,569 views, including our shorts content with 522 hours of watch time and 151 new subscribers. And in the youth ministry space is a fantastic number and I\u0026#39;m so thrilled, with those stats and with those numbers, simply because here I am in my guest bedroom late at night, recording a podcast into the back of my cell phone.\u003c/p\u003e\n\n\u003cp\u003e00;06;05;23 - 00;06;26;05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, I have a real job, and I\u0026#39;m just doing this on the side with my own. Sort of like, equipment at home. And so thank you so much for your support. You might also not know this, but we have an audio only podcast. It drops anywhere you get your podcasts, including Spotify or Apple Music, not Apple Music, Apple Podcasts.\u003c/p\u003e\n\n\u003cp\u003e00;06;26;12 - 00;06;51;11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we had almost 5000 downloads. Our biggest month was by far August, with almost nearly 1000 downloads in that month alone. And the number one downloaded audio podcast was my interview with my brother himself. The, YouTube video is linked down below in the show notes. But here\u0026#39;s my interview with my brother, Nate Clayson. We talked about social media and how he\u0026#39;s doing it in his context and in his youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00;06;51;11 - 00;07;13;00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo shout out to all of you again, thank you for an amazing year. Thank you for cruising through the stats with me. But what I wanted to do now is I wanted to share some of the best comments that we\u0026#39;ve gotten so far this year, and so far today. So from Jesse Johnson, first of all, he disagreed with my take on coffee and saying that Duncan was terrible, which I\u0026#39;ll give him that it\u0026#39;s not great.\u003c/p\u003e\n\n\u003cp\u003e00;07;13;00 - 00;07;30;01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s a chain. But if I have to choose between that and Starbucks, that\u0026#39;s what I\u0026#39;m stuck with. That\u0026#39;s what I\u0026#39;m going to choose. But he said he said using polls in the welcome loop in sidekick is so easy, I can\u0026#39;t believe I didn\u0026#39;t think of it. Excited to try that one out. Claire said this in our best parenting app podcast.\u003c/p\u003e\n\n\u003cp\u003e00;07;30;01 - 00;07;49;05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe use bark and it has been so wonderful for our family. We have an 11 year old, and it has been a lifesaver. We can monitor everything that she does online, block her from seeing certain websites, track her locations, etc. recently, she disabled the app because her and my husband, we both get notifications, so we went to our daughter immediately.\u003c/p\u003e\n\n\u003cp\u003e00;07;49;05 - 00;08;06;29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt turns out she had disabled it because she wanted to watch South Park and Family Guy, as well as some other PG 13 movies. She said nope. Luckily, my husband and I got there before she could see anything inappropriate. We\u0026#39;re grateful for bark to bark, for protecting our little girl from online dangers, and protecting her from innocence and inappropriate content.\u003c/p\u003e\n\n\u003cp\u003e00;08;06;29 - 00;08;26;05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe love bark. Paul Turner said this about our, why youth ministry. Follow up isn\u0026#39;t working. He said, this is great stuff. Lots of idea. I went and bought it. Talking about the box that I sold. I\u0026#39;ll be sharing this with my newsletter. If you ever want to collab, let me know. Keep up the great work! And finally, a frequent guest here on this podcast.\u003c/p\u003e\n\n\u003cp\u003e00;08;26;05 - 00;08;59;05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOver a year ago we did a Christmas episode together. He was also on one of my interview series over the summer, Eric with the K Williams. He said this is great. Anyone starting out needs to watch this and he\u0026#39;s talking about my church social media from scratch episode in the hybrid ministry tools. Man, what an amazing year. But if I\u0026#39;m looking back and if I\u0026#39;m taking on some of my reflections and kind of key moments, I\u0026#39;d have to say it\u0026#39;s two individuals, a guy by the name of Tim Kelly and Kendall Eaton, both, by the way, who happen to live in the state of Indiana.\u003c/p\u003e\n\n\u003cp\u003e00;08;59;05 - 00;09;21;14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI don\u0026#39;t think that the collab done this, but both of them at two different times. Tim actually reached out to me for some custom coaching this year, and that was a super fun and super, just a honestly rewarding process to walk through. And it showed me the value of custom coaching, because what I would have recommended to you in my guest bedroom and to the back of my cell phone camera was a little bit different.\u003c/p\u003e\n\n\u003cp\u003e00;09;21;14 - 00;09;38;14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOnce I started talking to Tim, which is why I believe custom coaching is valuable for anyone who\u0026#39;s interested it. Link down below if you want to inquire about what that looks like. It is a very modest and a very cheap price for custom coaching. Or if you don\u0026#39;t want like the one on one zoom type interaction and consider joining our Patreon page.\u003c/p\u003e\n\n\u003cp\u003e00;09;38;21 - 00;09;55;04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s a dollar per week for a bonus episode, $4 per month, and I\u0026#39;ll just share, stream of consciousness ideas. And you might not need the actual, like, coaching to do this, to do this, but you\u0026#39;ll get to glean ideas. And then I was at the I 100 conference, a month ago or so, and Kendall walked up to me.\u003c/p\u003e\n\n\u003cp\u003e00;09;55;04 - 00;10;20;02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHe said, man, thank you so much for your podcast is really helpful. It\u0026#39;s really beneficial. I shared your playlist, your ideas with some of our social media people and is incredibly, incredibly helpful. And so it\u0026#39;s just really rewarding for me to be able to do this and just put this content out into the world, out into the ether and get feedback from real, live human beings and real life people who\u0026#39;ve come to me, in different instances, in different cases.\u003c/p\u003e\n\n\u003cp\u003e00;10;20;02 - 00;10;39;21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nTim, all virtually Kendall in person to say, man, thank you for what you\u0026#39;re doing. It really is helpful to me to hear that. And so if if you know you have feedback or anything like that, I would obviously and always welcome that. Lines and channels of communication are completely open. You know, here on this podcast we have a couple of really cool benchmarks.\u003c/p\u003e\n\n\u003cp\u003e00;10;40;12 - 00;10;56;27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nJust in the month of December, we launched a Patreon page, are selling a couple of products over there, as well as that monthly podcast that I\u0026#39;m talking about. And so that\u0026#39;s a pretty fun kind of benchmark kind of new thing for us. And new endeavor. Would love to have you, check that out if that\u0026#39;s something you\u0026#39;re interested in.\u003c/p\u003e\n\n\u003cp\u003e00;10;56;27 - 00;11;19;06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then also, back in August, I got the opportunity to start posting these podcasts to the Download a Youth Ministry blog. So if you\u0026#39;re interested in that, you can go blog that download Youth ministry.com to check that out. And the link down below introduces my very first, post on there, actually, Josh Bowman, he introduced me and then I now am an author there on the doing blog.\u003c/p\u003e\n\n\u003cp\u003e00;11;19;06 - 00;11;48;07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo that\u0026#39;s something that\u0026#39;s really, really exciting. But speaking of Josh Bullman, as well as many of our other guests, I would like to thank my different guests that I had on this year. So Josh Boardman, of course, from down the youth ministry, we actually had him on twice. We talked once about sidekick and solutions to distractions and youth ministry and harnessing sidekick and utilizing and using cell phones, to not be a distraction, but instead to be something that you can use to help promote creativity and involvement engagement.\u003c/p\u003e\n\n\u003cp\u003e00;11;48;07 - 00;12;13;09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut then one episode, my all time, my favorite episode this entire year was there. Him and I sat down and he brought a service, a mock service order sheet that he put on, and then he said, hey, how can you hybridize this? How can you, make this, accessible to the people sitting online streaming at home? Man, both those episodes go to either one of them now, but that was one of my all time favorite episodes.\u003c/p\u003e\n\n\u003cp\u003e00;12;13;11 - 00;12;31;21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI had, Eric with a K on when we talked about better event for promotion, and that was actually a collaborative episode. So the first part of that interview was on his channel, Practical Youth Ministry Tips, and the second part was over here on my channel. And so if you only listen to on my channel, you only heard really half of that conversation.\u003c/p\u003e\n\n\u003cp\u003e00;12;31;24 - 00;12;53;00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOf course, I mentioned earlier, my brother, we had David Carpenter, youth pastor from Kentucky, my former resident, Caleb Fly mule, fly wheel, Miata, and again, Zeus take on what we\u0026#39;ve been doing. And youth ministry and student ministry. He worked with and for me for an entire year in this sort of hybrid, infrastructure. So if you want to hear an honest take here from him.\u003c/p\u003e\n\n\u003cp\u003e00;12;53;00 - 00;13;18;10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then we had a really special episode dropped this year, our 100th episode. And so for our 100th episode, I went all the way back to the beginning, even before this podcast started. And I talked about, when I started at church in Covid. And so I interviewed my current boss now and my boss then, Darren Sutton, his son, who is our video editor for much of what we did, for our digital online presence, for a show that we created on YouTube called unscripted.\u003c/p\u003e\n\n\u003cp\u003e00;13;18;10 - 00;13;44;03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo his son Isaac was on the show. And then I also interviewed Sam Voss, good friend of mine and host of the unscripted show and podcast Super Fun Time. But hey, listen, this year, like, I\u0026#39;m wondering if, as you know, I\u0026#39;m recapping and recounting 2024 if as you got your eyes set on 2025, what are you doing to have a more hybrid, more digital, more creative youth ministry?\u003c/p\u003e\n\n\u003cp\u003e00;13;44;03 - 00;14;14;16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause as my friend and boss Darren says, digital is no longer a luxury. It is now a necessity. And so that\u0026#39;s what we\u0026#39;re trying to accomplish again over on our Patreon page. If that\u0026#39;s something that you\u0026#39;re interested in, where I will talk about what we\u0026#39;re doing on a week to week basis in our youth ministry over on Patreon, I would love to have you just come check out, listen in on what we\u0026#39;re doing, and hopefully maybe just that $4 a month is an investment, enough to help kickstart and spur on your own creativity.\u003c/p\u003e\n\n\u003cp\u003e00;14;14;16 - 00;14;38;10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe love to have you join us over there. It\u0026#39;s super fun. Community. There\u0026#39;s all sorts of perks as well. But hey, thank you so much for sticking around for this entire episode. And as promised, at the very top right here, we have an amazing, recap overlay. I went back through every single episode, and I pulled out some of my favorite snippets and clips from the last year.\u003c/p\u003e\n\n\u003cp\u003e00;14;38;16 - 00;15;00;10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo enjoy this. And as always, my friends, don\u0026#39;t forget to stay hybrid. Okay, so there are like three kind of core tenets philosophical things that you guys need to understand when it comes to time management. These aren\u0026#39;t tips. These aren\u0026#39;t tactics. These are things that you have to understand first. And these have to inform the tips and the tactics.\u003c/p\u003e\n\n\u003cp\u003e00;15;00;10 - 00;15;24;16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nKnow my tips. No amount of tactics will be helpful to you if you don\u0026#39;t understand these things. So core tenet number one is that you are 100% responsible for your time. The reason this matters is because this is the difference between is that kid and kid in ministry or is that kid and youth ministry? And if we\u0026#39;re talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z.\u003c/p\u003e\n\n\u003cp\u003e00;15;24;19 - 00;15;47;01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe kicker on this is that Gen Z, really the youngest Gen Z that we have, is going to be freshmen and sophomores in high school. And now after that, they\u0026#39;re waiting on up there in college already, and they are entering the workforce. What should you be? Gen one, number one, start posting longform to YouTube, get a DUI gym membership.\u003c/p\u003e\n\n\u003cp\u003e00;15;47;03 - 00;16;14;00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it looks very different in 2024 and frankly, beyond because of generation Z and now Generation Alpha saving up Z into the adult ministry, conversation Alpha into the youth ministry conversation, it makes me wonder if the future is already here. I think it might be Megan and all her friends, and she brought a lot of her friends to youth group, so this, like kind of mattered because, like, she could bring two, 3 or 4 different friends with her.\u003c/p\u003e\n\n\u003cp\u003e00;16;14;00 - 00;16;35;17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe youth group, they had show choir and it met every single Wednesday night. And so that made Wednesday nights a really tricky night to do youth ministry. But Brandon, the only other boy in the youth ministry, had Tuesday night and Thursday night karate. And then of course, Friday nights are like the football game. Like for most towns USA.\u003c/p\u003e\n\n\u003cp\u003e00;16;35;23 - 00;16;58;18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s when the high school team is playing his football game. So that really left us with Monday night as an option, which but the pro of, of Wednesday night to me is probably the your most traditional youth night. It\u0026#39;s been what, a lot of churches, a lot of youth groups have done for years. And like down here where I live in DFW, Dallas-Fort worth area, a lot of churches do.\u003c/p\u003e\n\n\u003cp\u003e00;16;58;18 - 00;17;22;13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWednesday night, and I came from Chicago. Not many churches did did Wednesday night. And that\u0026#39;s just kind of a cultural thing, right. But the pro to me is it\u0026#39;s like a midweek kind of jolt of energy. Well. Hey, everyone, welcome to Friday Game Day. In this episode, link down below 100% completely for free. I have for you back to school.\u003c/p\u003e\n\n\u003cp\u003e00;17;22;15 - 00;18;04;03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBingo. And if you\u0026#39;re like, I don\u0026#39;t need back to school bingo, it\u0026#39;s not back to school yet. Well, then head on over to download Youth ministry.com and you can grab my end of the school year. Bingo! Well, that idea of course, is go hybrid. And listen, I\u0026#39;m not saying to completely abandon your in-person meetings. In fact, that would go completely against the hybrid strategy because hybrid is melding together of your digital presence in your in-person presence and making it one in the same, but linked right here on screen and down in the description or wherever you\u0026#39;re getting this or hybrid ministry X, y, Z/089 is my 100% completely free strategy guide, is my e-book on\u003c/p\u003e\n\n\u003cp\u003e00;18;04;03 - 00;18;32;07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhow I build out a full fledged digital strategy. It\u0026#39;s mostly focusing on a done for you social media strategy, but it\u0026#39;s anchored by the, long form teaching video, which takes place and is posted weekly every time we teach pre filmed messages on YouTube direct to Camera Pro. Number one, of course, is like develop mentally splitting middle school and high school seems to be appropriate.\u003c/p\u003e\n\n\u003cp\u003e00;18;32;09 - 00;19;07;16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn my over a year journey on this podcast, I have grown to love YouTube. When I started with social media and what I started trying to reach students on the internet, YouTube was a distant kind of far strategy that was on my radar. Like it was like, I\u0026#39;ll post some videos over there. But in my time since that, which was probably five, six, seven years ago, I have come to love YouTube and I am more and more convinced that YouTube, in addition to all other digital and social mediums that we can effectively reach students with.\u003c/p\u003e\n\n\u003cp\u003e00;19;07;19 - 00;19;30;04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut YouTube is one of the best resources out there. You can always say down below in the description are links. And so for every single video that I post on my Student Ministries YouTube channel, we post two links. The first link is a Next Steps digital type Connect card, and I think about your own viewing habits on social media.\u003c/p\u003e\n\n\u003cp\u003e00;19;30;04 - 00;19;55;08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhen you\u0026#39;re on there, you\u0026#39;re not necessarily on there to just, be informed, right? Link down below is a complete log of every single piece of gear that I have built in the studio. \u003c/p\u003e\n\n\u003cp\u003eIsaac Sutton\u003cbr\u003e\nAll of the students in the room who are watching unscripted have bingo cards that coordinated to stuff that know yes, digital integration is not a luxury, it\u0026#39;s a necessity.\u003c/p\u003e\n\n\u003cp\u003e00;19;55;10 - 00;20;19;09\u003cbr\u003e\nSam Vos\u003cbr\u003e\nIt was probably I probably felt God\u0026#39;s hand more in like my career, my life in that moment than a lot of other moments. \u003c/p\u003e\n\n\u003cp\u003eNick Clason | Hybrid Ministry\u003cbr\u003e\nUnscripted played a really major role in like the catalyst to especially my podcast and everything like that. I would say the reason for that is simply realizing and understand that students live online. \u003c/p\u003e\n\n\u003cp\u003eDarren Sutton\u003cbr\u003e\nThere\u0026#39;s a lot I\u0026#39;ve messed up in my years of youth ministry, but that is one thing that I\u0026#39;m really proud of.\u003c/p\u003e\n\n\u003cp\u003e00;20;19;13 - 00;20;30;14\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nLike in the middle of the pandemic, there was not a blank ministry kept going. We\u0026#39;re going to try something different.\u003c/p\u003e\n\n\u003cp\u003e00;20;30;17 - 00;20;53;12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you should use your cell phone to your advantage. \u003c/p\u003e\n\n\u003cp\u003eCaleb \u0026quot;Flywheel\u0026quot; Maeda\u003cbr\u003e\nI think. I think the things that have been working the most has been getting students involved on the page, not even in terms of like on the page traction as much as like in-person traction. \u003c/p\u003e\n\n\u003cp\u003eDavid Carpenter\u003cbr\u003e\nWe speak to our students on Wednesday nights for about 18 to 22 minutes. Sunday morning there\u0026#39;s a, you know, 28 to 32 minutes.\u003c/p\u003e\n\n\u003cp\u003e00;20;53;14 - 00;21;24;18\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd we think they probably remember everything we said, right? Like they they wrote the notes, they\u0026#39;ve got it and they\u0026#39;ve already applied every one of these points. You know, it was alliterative. And remember my great illustration. And one, you know, when when we\u0026#39;re including things that are reflecting on the teachings, I think that reinforces and reminds those who were in the room. \u003c/p\u003e\n\n\u003cp\u003eNate Clason\u003cbr\u003e\nand seeing you, like, super passionate about it and watching your podcast really, honestly like, and your different videos and clips on like TikTok and stuff to sign it \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman | Download Youth Ministry \u0026amp; The Greatest programming specialist in America\u003cbr\u003e\nevery single time you had to type in the password.\u003c/p\u003e\n\n\u003cp\u003e00;21;24;19 - 00;21;47;00\u003cbr\u003e\nJosh Boldman | Download Youth Ministry \u0026amp; The Greatest programming specialist in America\u003cbr\u003e\nIt was a great and I, I got into trouble. One time I was in front of our I like our whole camp, like it was like a thousand kids, right? And sidekick was running and then it crashed and then they had to reopen it. And they\u0026#39;re like, from the booth they yell out, what\u0026#39;s the password? And in front of 1000 students, I had to say a password into the microphone.\u003c/p\u003e\n\n\u003cp\u003e00;21;47;00 - 00;22;09;14\u003cbr\u003e\nJosh Boldman | Download Youth Ministry \u0026amp; The Greatest programming specialist in America\u003cbr\u003e\nAnd here\u0026#39;s the best part. You ready for this? It was the same password for everything. Like my my bank account and, all this stuff. So, like, we need to not be afraid of what our students want, and we need to not be afraid of them expressing their opinion. And we need to not be afraid of them disagreeing with each other or with us.\u003c/p\u003e\n\n\u003cp\u003e00;22;09;14 - 00;22;36;20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBetter event promotion as well as a holistic digital and social media approach for your church and your youth ministry. And this is actually part two. Part one is linked right here at the top of the screen over on another channel, because we\u0026#39;re doing a massive mashup collab. And I am joined today by my friend Eric with the K petition, because in just a minute, we\u0026#39;re gonna look at the Bark vs Aura\u003c/p\u003e\n\n\u003cp\u003e00;22;36;20 - 00;23;01;20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut Aura has parental controls and they are now in partnership with circle. You might remember Circle by Disney, the first video idea that we do it\u0026#39;s called Drafts challenge idea number two that we do in our church and in our student ministry is a game called name of the game is seven Questions. A man on the street named transition stab video is where it starts with the video of something else.\u003c/p\u003e\n\n\u003cp\u003e00;23;01;20 - 00;23;22;24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the most popular one I can think about is like a a bull, ramming a guy during the running of the bulls. And then all these people cutting right there to jumping into the back of some chairs and millennial churchgoers said this. They said hybrid church just as much as physical church will be a get this good fit for them.\u003c/p\u003e\n\n\u003cp\u003e00;23;22;26 - 00;23;44;10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOne of the things about five minute countdowns that I actually hate, and I know that as talking to a guy who works for Download Youth Ministry, and that\u0026#39;s where a lot of the money is made and a lot of five minute countdowns are sold. I actually prefer, which, by the way, talking to you right now, let this be an unofficial sidekick feature request.\u003c/p\u003e\n\n\u003cp\u003e00;23;44;24 - 00;24;11;13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. Because right now in sidekick, you can, you can loop your announcements, right? You can loop some, like, graphic slides. And I actually prefer that to be the five minute countdown with just the five minute countdown overlaid in the corner, so that all of the announcements that you\u0026#39;re announcing and trying to let your students know about are happening, is being seen on the screen.\u003c/p\u003e\n\n\u003cp\u003e00;24;11;18 - 00;24;37;06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the very last piece of it, my favorite piece of it, the piece that I think makes it hybrid, is right. When you open the box, you see this QR code here and it just says welcome video. Scan me. And so we\u0026#39;ll have students who are new to the open this up theoretically on their porch, on their patio or wherever they will scan it, and then it will take them to a video right here will be launching here during the course of this playlist, starting officially on December 2nd.\u003c/p\u003e\n\n\u003cp\u003e00;24;37;09 - 00;25;00;21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nA brand new bonus podcast. I\u0026#39;m going to be releasing it one time per week. Going to be over on my Patreon page, but a student give them an opportunity to to be a part of this. Give them a seat at the table to let them know that that this church is about the next generation and that matters. Again, it\u0026#39;s no longer the day where we can just hand this off to to an unpaid intern.\u003c/p\u003e\n\n\u003cp\u003e00;25;00;24 - 00;25;11;10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHope that they keep our social media on life support. Like get after it. My friends, 2025 is going to be your year. We are here in the Hybrid Ministry show to help.\u003c/p\u003e","summary":"We're celebrating YOU in the 2024 \"Year in Review.\" We'll look back at stats, shout out some of the best comment and I've put together a \"Best of 2024 Highlight Reel!\" Join us!","date_published":"2025-01-02T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b6148737-e982-4f12-bdb4-539d62ad5d80.mp3","mime_type":"audio/mpeg","size_in_bytes":16428354,"duration_in_seconds":684}]},{"id":"d42f3752-2698-45ef-aff7-584e335b7624","title":"Episode 129: The Definitive Social Media Strategy for Busy Youth Pastors in 2025 | Hybrid Ministry Guide","url":"https://www.hybridministry.xyz/129","content_text":"🎧 Become a “Hybrid Hero”\nhttps://www.patreon.com/hybridministry\n\n✅Let me Run Your Church Social Media\nhttps://www.hybridministry.xyz/articles/comms\n\nDESCRIPTION\nTired of struggling with digital ministry? Join me on The Hybrid Ministry Show as I answer your burning questions about creating a thriving hybrid presence for your church in 2025. From crafting engaging social content to building authentic community, this episode equips you with the tools to succeed in both digital and in-person spaces.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/129\n\n//Hybrid Stratgey Guide\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//Opus Clip\nhttps://www.opus.pro/?via=a5d361\n\n//Easy \u0026amp; Effective\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\n\n//Studio Tour\nhttps://www.hybridministry.xyz/articles/studio\n\n//YouTube for Youth Ministry\nhttps://youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u0026amp;si=aymQa0f2yHhwqmta\n\n//Patreon\nhttps://www.patreon.com/hybridMinistry\n\n//Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\n//Comms for You\nhttps://www.hybridministry.xyz/articles/comms\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n🕰️TIMECODES\n00:00 Church Social Media for 2025\n01:13 Quality or Quantity?\n05:05 Announcements or Nah...?\n07:02 Social Graph vs Discovery Era of Social\n09:44 Social isn't for Interns\n11:20 What if it's all messed up?\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:02:01\nNick Clason | Hybrid Ministry\nPastor, youth pastor, church\n\n00:00:02:01 - 00:00:03:25\nNick Clason | Hybrid Ministry\ncommunications person. Are you struggling\n\n00:00:03:25 - 00:00:06:00\nNick Clason | Hybrid Ministry\nto figure out digital ministry?\n\n00:00:06:00 - 00:00:07:20\nNick Clason | Hybrid Ministry\nWell, here's the deal.\n\n00:00:07:20 - 00:00:13:23\nNick Clason | Hybrid Ministry\nI created this video so that you can stop googling church social media tips.\n\n00:00:13:23 - 00:00:18:16\nNick Clason | Hybrid Ministry\nAnd in fact, I created this video so that you don't have to hire me or anybody else.\n\n00:00:18:16 - 00:00:27:20\nNick Clason | Hybrid Ministry\nI'm going to show you and give you what it takes to be able to create a thriving online and digital hybrid presence.\n\n00:00:27:22 - 00:00:30:02\nNick Clason | Hybrid Ministry\nNow, here's the thing. I've been doing this podcast for\n\n00:00:30:02 - 00:00:47:18\nNick Clason | Hybrid Ministry\nover two years now, and in my over two year journey of this podcast and hybrid ministry, I am helping churches do online well. But I'm also helping churches maintain their in-person presence and find that intersection, which is always the goal as we're trying to create\n\n00:00:47:18 - 00:00:53:01\nNick Clason | Hybrid Ministry\na church so that it matches and mirrors people where they are.\n\n00:00:53:01 - 00:00:59:02\nNick Clason | Hybrid Ministry\nAnd that intersection is what I like to call hybrid right there in the middle. And so we're\n\n00:00:59:02 - 00:01:11:01\nNick Clason | Hybrid Ministry\ngoing to dive into some of the frequently asked questions here on the Hybrid Ministry show as we round out 2024 and set our sights to 2025.\n\n00:01:11:01 - 00:01:13:25\nNick Clason | Hybrid Ministry\nWelcome to the Hybrid Ministry Show. If you not haven't had a chance to meet you.\n\n00:01:13:27 - 00:01:24:01\nNick Clason | Hybrid Ministry\nMy name is Nicholas, and while I've been doing this podcast for two and a half years, I've been doing ministry for 14 years. And, my journey all along the way has led me towards this hybrid\n\n00:01:24:01 - 00:01:31:19\nNick Clason | Hybrid Ministry\nsort of ministry. But in this episode, we are going to tackle some of the frequently asked questions that I've gotten from people all across the internet.\n\n00:01:31:20 - 00:01:37:04\nNick Clason | Hybrid Ministry\nDifferent groups have been in cohorts. I've run workshops, so I've led asking questions like, what\n\n00:01:37:04 - 00:01:50:01\nNick Clason | Hybrid Ministry\nis hybrid ministry? Why is it even important? What is your content schedule? What's your capturing schedule? How do you edit the videos? What is, what would you consult me to do if I was just getting started? And\n\n00:01:50:01 - 00:01:52:24\nNick Clason | Hybrid Ministry\nwe are going to walk through all of those things.\n\n00:01:52:25 - 00:02:04:17\nNick Clason | Hybrid Ministry\nAnd as always, if you're here on YouTube, don't forget there are chapters down below at the bottom of the screen so that you can jump around to the question that means the most to you. Welcome to Hybrid Ministry show.\n\n00:02:04:17 - 00:02:16:18\nNick Clason | Hybrid Ministry\nQuestion number one. We alluded to it in the intro, but what is hybrid ministry? My favorite analogy, and this is actually some of the stuff that we're exploring over on my brand new Patreon\n\n00:02:16:18 - 00:02:16:26\nNick Clason | Hybrid Ministry\npage.\n\n00:02:16:29 - 00:02:34:19\nNick Clason | Hybrid Ministry\nAnd some of these questions actually came from some of our brand new Patreon members. Shout out to Jesse. Johnson. Love having you over here. But, some of these questions, are like, what is hybrid ministry? Okay. So some of the questions are like, why? What's the purpose of this? What even is it? So it's important.\n\n00:02:34:20 - 00:02:55:26\nNick Clason | Hybrid Ministry\nLet's get a baseline okay. Again, chapters at the bottom. If you already know this, jump ahead. But hybrid ministry is intersecting your in-person and your digital, right. We all know in Covid we had digital church only. And we know that we hated it. Struggle with it, didn't know how to engage students. Well, we missed the in-person. And so when, restrictions are lifted, we all came back to in-person.\n\n00:02:55:26 - 00:03:02:22\nNick Clason | Hybrid Ministry\nAnd we miss it. We miss community. We miss friendship. We miss praying with one another. We missed sharing meals together,\n\n00:03:02:22 - 00:03:15:09\nNick Clason | Hybrid Ministry\nbut we did a lot of good ministry over here too. Digitally. Right. And so, we kind of got these two buckets here. You got online only and you got in-person only. Let's let's examine\n\n00:03:15:09 - 00:03:16:14\nNick Clason | Hybrid Ministry\nwhat each of those are good for.\n\n00:03:16:14 - 00:03:30:29\nNick Clason | Hybrid Ministry\nMy opinion online is a fantastic content delivery system. So emails, information announcements but also content sermons, podcasts, long form teaching courses, things like that. What is in-person good for\n\n00:03:30:29 - 00:03:37:06\nNick Clason | Hybrid Ministry\nthat? Online struggles with real, authentic community. Like you. You can have a version of community\n\n00:03:37:06 - 00:03:41:27\nNick Clason | Hybrid Ministry\nbecause of in-person friendships through like a means like texting or even like chats and stuff like that.\n\n00:03:41:27 - 00:04:03:04\nNick Clason | Hybrid Ministry\nBut I mean real in-person community, like, we all kind of hunger for it long for. And you, some people like, are in the metaverse and and that's satisfying that sort of age. They're friends with people from a distance. But but a lot of ways like real community life on life, sharing meals together, carrying one another's burdens, prayer requests, honestly, everything in like a shepherding, sort of like\n\n00:04:03:05 - 00:04:04:18\nNick Clason | Hybrid Ministry\nsmall group space.\n\n00:04:04:18 - 00:04:28:28\nNick Clason | Hybrid Ministry\nBut if we look at a typical Sunday morning sermon, most of it is what we can accomplish with online. And thus in lies the inherent tension. Because everything we can do on a Sunday morning can be easily replicable. And frankly, it's even a little bit more attractive, especially to people like Gen, Gen Z, millennials, even Gen Alpha to consume content, sermons and church services online.\n\n00:04:29:05 - 00:04:45:19\nNick Clason | Hybrid Ministry\nBut what younger generations are craving and the church has to figure out how to offer it in a way that, either takes the place of Sunday morning or as an attractive alternative to what's going on Sunday morning. Is that real, deep, authentic life on life, biblical community\n\n00:04:45:19 - 00:04:50:15\nNick Clason | Hybrid Ministry\nand that intersection of where you're online, which you should have online.\n\n00:04:50:15 - 00:04:59:10\nNick Clason | Hybrid Ministry\nSo if you if you're a mostly in-person church hybrid ministry for you is adding in online so that you can have a more robust experience of your church, if you're an online\n\n00:04:59:10 - 00:05:13:12\nNick Clason | Hybrid Ministry\nonly church, which are very few and far between, you should figure out how to add some more in-person type elements so that we can intersect between the two online, online, in-person intersects at that hybrid ministry spot.\n\n00:05:13:14 - 00:05:14:25\nNick Clason | Hybrid Ministry\nI liken it to\n\n00:05:14:25 - 00:05:39:04\nNick Clason | Hybrid Ministry\nHome Depot. Okay, so I can go buy something on Home Depot website completely online experience, or I can go browse the aisles completely in-person experience. But that hybrid moment happens when I pull up my phone and I look on the app and it tells me exactly where I can find that boat, exactly what aisle and exactly what bay I'm in person, but I'm experiencing it through the app digitally, and thus it creates that sort of hybrid moment.\n\n00:05:39:13 - 00:05:55:12\nNick Clason | Hybrid Ministry\nSo if you're not, again, already over with us on Patreon, I would love to invite you because that's what we're doing. We're answering how I take my in-person services, and I'm sprinkling in hybrid, and I'm just literally walking you through what I'm doing on a week by week basis. Question number two\n\n00:05:55:12 - 00:05:59:03\nNick Clason | Hybrid Ministry\nwhy? Like, why all this digital content?\n\n00:05:59:03 - 00:06:05:23\nNick Clason | Hybrid Ministry\nWhy social media? Why YouTube? Why why why? Well, link down below is my 100% free\n\n00:06:05:23 - 00:06:12:29\nNick Clason | Hybrid Ministry\nhybrid ministry strategy guide. I have been offering this now for over a year and it's gone\n\n00:06:12:29 - 00:06:27:09\nNick Clason | Hybrid Ministry\nthrough a couple of rebrands, but the majority of what I've created in that has remained the same because social media, around the, pandemic time has actually shifted the way that it's been done.\n\n00:06:27:09 - 00:06:29:06\nNick Clason | Hybrid Ministry\nRight? We were previously in what was known\n\n00:06:29:06 - 00:06:37:23\nNick Clason | Hybrid Ministry\nas the Social Graph era, and now we're in what's called the Discovery era. Okay, so here's just a couple of things that are really important to know.\n\n00:06:37:23 - 00:06:46:28\nNick Clason | Hybrid Ministry\n95% of teenagers say that they have been, will be, or plan to be on YouTube. Now, obviously some of those are power users, and others of those are just\n\n00:06:46:28 - 00:06:50:07\nNick Clason | Hybrid Ministry\ndabbling in it and looking up videos and stuff for their science fair projects.\n\n00:06:50:09 - 00:06:54:16\nNick Clason | Hybrid Ministry\nBut the fact of the matter is, 95% of teenagers are on YouTube.\n\n00:06:54:16 - 00:07:08:04\nNick Clason | Hybrid Ministry\nFurthermore, according to a recent book by Mccrindle. And so it's called Meeting Gen Alpha. They say that Google number one search engine in the world is now being supplanted by Generation Alpha with, you guessed\n\n00:07:08:04 - 00:07:12:12\nNick Clason | Hybrid Ministry\nit, YouTube. Also, here's the beautiful thing about YouTube.\n\n00:07:12:14 - 00:07:23:22\nNick Clason | Hybrid Ministry\nI got to tell you, like, like I said, I've been creating content for this podcast for over two years and I will still sometimes get I also sometimes get comments I'll get referrals, I'll get people clicking links to\n\n00:07:23:22 - 00:07:36:03\nNick Clason | Hybrid Ministry\nvideos that I've made even over a year ago. Right. We don't have that luxury. Oftentimes in churches we create something for the moment, and then that thing dies on our hard drive and we continue on.\n\n00:07:36:06 - 00:07:43:20\nNick Clason | Hybrid Ministry\nYouTube is masterful at promoting and allowing content to live on forever. Content creation,\n\n00:07:43:20 - 00:08:00:21\nNick Clason | Hybrid Ministry\nmarketing specialists, they call it evergreen content. If you want to know the type of content that teenagers, Gen Alpha, Gen Z, young people in your church are searching, you can use a keyword tool like vid IQ. In fact, I have a link down below if you want to give it a shot and a trial on using it.\n\n00:08:00:24 - 00:08:24:17\nNick Clason | Hybrid Ministry\nAnd you can do some research. Like what are teenagers asking? And then you go answer those questions. I'm just gonna be honest with you. Like like you should start there always. As you're planning a sermon series, right? Get some keyword research. What are people looking up online? What are the the big questions to life that they're asking. And then have that and then develop a sermon series.\n\n00:08:24:17 - 00:08:33:24\nNick Clason | Hybrid Ministry\nAnd by the way, if you develop your sermon series based off that keyword research is also going to make a fantastic YouTube video and fantastic YouTube\n\n00:08:33:24 - 00:08:34:04\nNick Clason | Hybrid Ministry\nplaylist.\n\n00:08:34:04 - 00:08:42:16\nNick Clason | Hybrid Ministry\nAll right. Question number three. What is your content schedule and what is your capturing of that content schedule?\n\n00:08:42:16 - 00:08:58:06\nNick Clason | Hybrid Ministry\nSo according to a website video, 90% of the internet's traffic today and moving on is short form discovery based vertical video, TikTok style, real style YouTube short style videos.\n\n00:08:58:06 - 00:09:10:25\nNick Clason | Hybrid Ministry\nIn fact, I have a playlist linked right here on the content that I am creating, not only for my students, but with my students. It's my easy and effective social media playlist. It is the four different\n\n00:09:10:25 - 00:09:20:20\nNick Clason | Hybrid Ministry\nsocial media types that not only do I have students capturing, but also that I have students editing and helping create that final piece form of content.\n\n00:09:20:20 - 00:09:23:11\nNick Clason | Hybrid Ministry\nSo my schedule is I post two days a\n\n00:09:23:11 - 00:09:45:20\nNick Clason | Hybrid Ministry\nweek, I'm sorry, two times a day, five days a week. So ten different pieces of content. Let me walk through it with you. So in my playlist linked back up here that I said just a second ago my easy and effective playlist. We do four different game style videos, so we do drafts, we do seven questions, we do man on the Street and we do transition and invite style videos.\n\n00:09:45:27 - 00:10:07:13\nNick Clason | Hybrid Ministry\nGo to that playlist to check out the full, detailed, in-depth thing along with some free templates and downloads. And then an additional piece that we do is a Stay or scroll devotional style video. So that's five different videos, one of each of those that I post every single week. Okay. And I just kind of sprinkle them throughout the pieces of my content calendar that are a little bit like stronger.\n\n00:10:07:15 - 00:10:32:17\nNick Clason | Hybrid Ministry\nAgain, short form vertical based video is three teaching clips, and those teaching clips come as clips off of our long form teaching content. Now I'm a youth pastor. We don't have live streaming capabilities, nor do we capture our videos live in our auditorium or in our worship space. So we actually sit down direct to camera and pre-filled. More messages made for YouTube with that vid IQ research indicator.\n\n00:10:32:20 - 00:10:50:03\nNick Clason | Hybrid Ministry\nAnd we make those videos hopefully answering teenagers questions, creating evergreen content, and also playlists and sermon series that kids are asking for. And then they can go back to in the future when they're struggling with or have big questions about life, faith, God, whatever the case may be. And so that just that piece of content, we drop a different video every single week.\n\n00:10:50:03 - 00:11:10:27\nNick Clason | Hybrid Ministry\nIt lines up just when we preach a sermon. Right? So if you're preaching a sermon this Wednesday night, you're preaching a sermon the Sunday night. Put that on video posted to YouTube. But off that YouTube video, three short form clips I use opus. I there's a link down below if you want to try out Opus Clip. It's a fantastic AI sermon short generator.\n\n00:11:10:27 - 00:11:30:08\nNick Clason | Hybrid Ministry\nI use it every single week in my ministry, so that's five different pieces of, easy and effective content off that playlist through different pieces of social content, using opus to clip them up. And then I got two more other pieces of content. One is our, meme Monday style video. Not video. I'm sorry meme Monday style post.\n\n00:11:30:08 - 00:11:47:01\nNick Clason | Hybrid Ministry\nIt's just about the only, non video post that I do. Not that I'm against non video post, but don't forget I'm a busy youth pastor and so I got this strategy sort of locked in. And so I don't have a lot of time to go back to the drawing board. And I got students and volunteers help them kind of keep it afloat.\n\n00:11:47:01 - 00:12:00:24\nNick Clason | Hybrid Ministry\nAnd so we'll reiterate and rehydrate when we need to. But for right now, this has been working for us. And then the 10th final piece of content is, anytime we meet, I get my phone out. I create little like 5 to 8 second clips, vertical video. I take it\n\n00:12:00:24 - 00:12:04:20\nNick Clason | Hybrid Ministry\ninto something like a TikTok. I click that auto cut button and boom!\n\n00:12:04:22 - 00:12:15:27\nNick Clason | Hybrid Ministry\nI then have a recap video for anytime we meet Sunday morning. Wednesday night I typically do Wednesday night. Now, like I said, my capturing is during the week. Me and anyone else on our team is going\n\n00:12:15:27 - 00:12:23:06\nNick Clason | Hybrid Ministry\nto be preaching. We sit down, we pre film all of our series. Like if we do like a four part series, we film all four of those in one day.\n\n00:12:23:06 - 00:12:41:27\nNick Clason | Hybrid Ministry\nOne shot off teleprompter. All the things link down below is my studio guide. It has all the links to all the gear that we use. If you want to use a teleprompter or if you want to use, get a tripod, different lighting, all that type of stuff, check that out. So that's when we do those. And then on Wednesday nights when our youth ministry is going on\n\n00:12:41:27 - 00:12:46:17\nNick Clason | Hybrid Ministry\nbefore and after, we have a social challenge that's happening every single Wednesday night.\n\n00:12:46:19 - 00:12:53:06\nNick Clason | Hybrid Ministry\nStudents know about it. They seek it out. They want to know when and where is the social challenge happening. So two of those videos,\n\n00:12:53:06 - 00:12:56:22\nNick Clason | Hybrid Ministry\nJason, seven questions. Those take place inside, behind a locked door.\n\n00:12:56:22 - 00:13:04:12\nNick Clason | Hybrid Ministry\nAnd I walked over a closed door of our studio to come up with soundproofing and all those things run by volunteers and very few leaders.\n\n00:13:04:14 - 00:13:13:06\nNick Clason | Hybrid Ministry\nAnd then, our other two videos are transition videos and man on the Street style videos. And so that's us being out and around in our building, in our space. So\n\n00:13:13:06 - 00:13:25:04\nNick Clason | Hybrid Ministry\nit's a little bit more visible. And it also helps students sort of be gravitated towards and drawn to what we're doing here on social media. And as far as editing goes, opus II takes care of my editing for my message clips.\n\n00:13:25:07 - 00:13:33:16\nNick Clason | Hybrid Ministry\nI do the auto cut one on one on, Wednesday nights. I do that, like right before I start my car and get in to go home. And then the last one I have students\n\n00:13:33:16 - 00:13:44:23\nNick Clason | Hybrid Ministry\ncome in early, like early, early on Wednesday night. They're homeschool students, which are two of them. Fantastic. And around 2:00, 3:00 or so, submissions start till about six.\n\n00:13:44:23 - 00:13:49:24\nNick Clason | Hybrid Ministry\nAnd so they're in there for 2 or 3 hours, editing videos and, you know, like we give them, you know,\n\n00:13:49:24 - 00:14:00:14\nNick Clason | Hybrid Ministry\nsome of them like free retreats or special incentives or we let them stay after and like eat at the leader lunch, you know, eat a leader lunch that we have or whatever. But, mostly they're just doing it because they like it.\n\n00:14:00:14 - 00:14:03:28\nNick Clason | Hybrid Ministry\nThey're fun doing it, and it's a good time. All right. Next question.\n\n00:14:03:28 - 00:14:14:24\nNick Clason | Hybrid Ministry\nHow do you edit videos? Well, I just told you, like, I got students that are helping me, carry that load. I use some I but like the actual platform that I use is my preference is\n\n00:14:14:24 - 00:14:18:28\nNick Clason | Hybrid Ministry\nAdobe Premiere Pro. It is the most expensive of all the options.\n\n00:14:18:29 - 00:14:22:16\nNick Clason | Hybrid Ministry\nFinal Cut Pro is another option. You can check that out if you're interested, or\n\n00:14:22:16 - 00:14:41:13\nNick Clason | Hybrid Ministry\nDaVinci resolve, both of which are cheaper than Adobe Premiere Pro, primarily because Adobe Premiere Pro has a monthly subscription cost associated with it. However, what I learned, churches have paid for it for me for now. And I mean, I, you know, wish I could do something new, do something cheaper, but I don't have the bandwidth to to learn something cheaper.\n\n00:14:41:13 - 00:14:48:02\nNick Clason | Hybrid Ministry\nBut there are cheaper options out there. You can of course you something like iMovie or Movie Maker on your windows and\n\n00:14:48:02 - 00:14:59:19\nNick Clason | Hybrid Ministry\ncap cut actually has a fantastic editing platform. You can do quite a bit with it and you're going to look pretty professional. You can do that, obviously off of your film, but you can also do it off of like, just a\n\n00:14:59:19 - 00:15:00:22\nNick Clason | Hybrid Ministry\nweb editor.\n\n00:15:00:25 - 00:15:17:01\nNick Clason | Hybrid Ministry\nAnd, I believe that they're, like premium or pro feature fee is not too difficult to, figure out and or not to not not too expensive. Not too high barrier to entry. So if that's something you're interested, go ahead and check out cap cut. All right.\n\n00:15:17:01 - 00:15:23:05\nNick Clason | Hybrid Ministry\nLast question I have here from those of you, thank you so much for submitting them via our Patreon community members.\n\n00:15:23:05 - 00:15:40:15\nNick Clason | Hybrid Ministry\nAppreciate you guys. Love you guys. Again, if you're interested, check that out down below. Link in the show notes. Question is, if you are consulting me, what order would you start with? Doing something starting from nothing. We have all the in-person, nothing digital. Well, here's what I would do. First of all,\n\n00:15:40:15 - 00:15:43:04\nNick Clason | Hybrid Ministry\nmake sure your website is up to date.\n\n00:15:43:06 - 00:16:07:06\nNick Clason | Hybrid Ministry\nSecond of all, then I would start creating this short form vertical, videos and I would start with three per week. Right. So some sort of recap video, if you can't do a clip of your message, just do a selfie style talking head recap style video of it, right. If you do have like the long form footage of it, drop it into opus clip and try, you know, get a clip spit out.\n\n00:16:07:08 - 00:16:25:09\nNick Clason | Hybrid Ministry\nSecond video I would do is I would do some sort of educationally based, spirit promoting spiritual practice sort of video. Okay. What I mean by that is like, you can have, a video off your camera, literally any video. One time I filmed a video of a turtle walking across the street in my neighborhood. It can be that simple.\n\n00:16:25:16 - 00:16:41:25\nNick Clason | Hybrid Ministry\nYou can do text on screen. Three things the Bible says about prayer. 1 to 3. Right? That I'll. And you can do that in any editor. You can use it in the, YouTube shorts that are the TikTok editor, the reels editor. You can bring it into something like cap cut and create it, export it and post it all those different places.\n\n00:16:42:02 - 00:17:01:14\nNick Clason | Hybrid Ministry\nBut start creating those different types of content. And the last one is how to do some sort of fun thing, some sort of social challenge esque thing. Dress seven questions. And if those are too heavy on the edit side, which they are a little bit heavier on the edit side, they don't have to be, but they can be do man on the street, man, get a microphone, buy a cheap one.\n\n00:17:01:14 - 00:17:17:05\nNick Clason | Hybrid Ministry\nAgain. I got some links down on my studio. Episode link down below. Buy some cheap mics and walk around and interview students in your space. Right? Like if I was doing this next week. All right, let's pretend you're watching this live end of 2024 and you come back in January. I'd walk around with a microphone.\n\n00:17:17:05 - 00:17:18:12\nNick Clason | Hybrid Ministry\nYou or a student.\n\n00:17:18:12 - 00:17:38:07\nNick Clason | Hybrid Ministry\nOkay. Off of any camera? Your camera, their camera doesn't matter. Get those two little USB microphones again, link down below, grab those and then walk around. Be like, hey, what's your New Year's resolution this year? And then ask them or give them a microphone and you can do something even funny with it. Like me and a former resident of mine, Caleb, shout out to Caleb Flywheel, my ETA.\n\n00:17:38:09 - 00:17:45:02\nNick Clason | Hybrid Ministry\nWe put our little mikes, clipped them on to like, spoons, and then we just held spoons so you can walk around with spoons if you want to, like, have some sort\n\n00:17:45:02 - 00:17:51:29\nNick Clason | Hybrid Ministry\nof, like, handle thing to hold. Right. But, you know, like, what's your New Year's resolution? The other person's holding it and they answer and either they have one or they don't.\n\n00:17:52:02 - 00:18:15:00\nNick Clason | Hybrid Ministry\nOr have you broken your New Year's resolution yet. And you ask them, and if you get like 8 or 10 of those people answering those questions, then you drop those in somewhere, either on your phone, you can edit something like capture or bring them in something even more powerful, like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve. Whatever your editor of Choices and edit that down, post it, keep them less than 60s and you're off to the races\n\n00:18:15:00 - 00:18:16:25\nNick Clason | Hybrid Ministry\nand the eye on the prize.\n\n00:18:16:25 - 00:18:35:01\nNick Clason | Hybrid Ministry\nOkay, when I'm starting with you, the eye on the prize is to get long form videos up to YouTube. Okay, you don't have to do two times a day, five days a week like I do. You do you? I do want you to be regular, and I do want you to start getting your long form pieces of content to YouTube.\n\n00:18:35:03 - 00:18:37:17\nNick Clason | Hybrid Ministry\nAnd that's where I come in, because I can offer you\n\n00:18:37:17 - 00:18:51:04\nNick Clason | Hybrid Ministry\ncoaching where I'll teach you how to do it, or my communications done for you, or I'll actually do it for you. You film it, send it to me, I'll edit it. We can talk about price. We'll get to it. Both of those are linked down below in the description.\n\n00:18:51:11 - 00:18:51:23\nNick Clason | Hybrid Ministry\nBut here on\n\n00:18:51:23 - 00:19:10:06\nNick Clason | Hybrid Ministry\nscreen is the definitive social media guide for churches and youth ministries in 2025. I love for you to check that video out. If you're watching here on YouTube, just go ahead and tap that screen. But for the rest of you, I hope you had a merry Christmas. If you're watching this live, no matter when you're watching it.\n\n00:19:10:06 - 00:19:21:23\nNick Clason | Hybrid Ministry\nThank you to all my Patreon supporters. Appreciate you guys. It should be having some merch sent your way. Those of you who signed up before December 2nd, don't forget and as always my friends to stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBecome a “Hybrid Hero”\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅\u003cstrong\u003eLet me Run Your Church Social Media\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nTired of struggling with digital ministry? Join me on The Hybrid Ministry Show as I answer your burning questions about creating a thriving hybrid presence for your church in 2025. From crafting engaging social content to building authentic community, this episode equips you with the tools to succeed in both digital and in-person spaces.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/129\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/129\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Hybrid Stratgey Guide\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Opus Clip\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Easy \u0026amp; Effective\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Studio Tour\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YouTube for Youth Ministry\u003cbr\u003e\n\u003ca href=\"https://youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u0026si=aymQa0f2yHhwqmta\" rel=\"nofollow\"\u003ehttps://youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u0026amp;si=aymQa0f2yHhwqmta\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Patreon\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridMinistry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Comms for You\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Church Social Media for 2025\u003cbr\u003e\n01:13 Quality or Quantity?\u003cbr\u003e\n05:05 Announcements or Nah...?\u003cbr\u003e\n07:02 Social Graph vs Discovery Era of Social\u003cbr\u003e\n09:44 Social isn\u0026#39;t for Interns\u003cbr\u003e\n11:20 What if it\u0026#39;s all messed up?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:02:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPastor, youth pastor, church\u003c/p\u003e\n\n\u003cp\u003e00:00:02:01 - 00:00:03:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncommunications person. Are you struggling\u003c/p\u003e\n\n\u003cp\u003e00:00:03:25 - 00:00:06:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto figure out digital ministry?\u003c/p\u003e\n\n\u003cp\u003e00:00:06:00 - 00:00:07:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell, here\u0026#39;s the deal.\u003c/p\u003e\n\n\u003cp\u003e00:00:07:20 - 00:00:13:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI created this video so that you can stop googling church social media tips.\u003c/p\u003e\n\n\u003cp\u003e00:00:13:23 - 00:00:18:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in fact, I created this video so that you don\u0026#39;t have to hire me or anybody else.\u003c/p\u003e\n\n\u003cp\u003e00:00:18:16 - 00:00:27:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m going to show you and give you what it takes to be able to create a thriving online and digital hybrid presence.\u003c/p\u003e\n\n\u003cp\u003e00:00:27:22 - 00:00:30:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, here\u0026#39;s the thing. I\u0026#39;ve been doing this podcast for\u003c/p\u003e\n\n\u003cp\u003e00:00:30:02 - 00:00:47:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nover two years now, and in my over two year journey of this podcast and hybrid ministry, I am helping churches do online well. But I\u0026#39;m also helping churches maintain their in-person presence and find that intersection, which is always the goal as we\u0026#39;re trying to create\u003c/p\u003e\n\n\u003cp\u003e00:00:47:18 - 00:00:53:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na church so that it matches and mirrors people where they are.\u003c/p\u003e\n\n\u003cp\u003e00:00:53:01 - 00:00:59:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that intersection is what I like to call hybrid right there in the middle. And so we\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:00:59:02 - 00:01:11:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngoing to dive into some of the frequently asked questions here on the Hybrid Ministry show as we round out 2024 and set our sights to 2025.\u003c/p\u003e\n\n\u003cp\u003e00:01:11:01 - 00:01:13:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWelcome to the Hybrid Ministry Show. If you not haven\u0026#39;t had a chance to meet you.\u003c/p\u003e\n\n\u003cp\u003e00:01:13:27 - 00:01:24:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMy name is Nicholas, and while I\u0026#39;ve been doing this podcast for two and a half years, I\u0026#39;ve been doing ministry for 14 years. And, my journey all along the way has led me towards this hybrid\u003c/p\u003e\n\n\u003cp\u003e00:01:24:01 - 00:01:31:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsort of ministry. But in this episode, we are going to tackle some of the frequently asked questions that I\u0026#39;ve gotten from people all across the internet.\u003c/p\u003e\n\n\u003cp\u003e00:01:31:20 - 00:01:37:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDifferent groups have been in cohorts. I\u0026#39;ve run workshops, so I\u0026#39;ve led asking questions like, what\u003c/p\u003e\n\n\u003cp\u003e00:01:37:04 - 00:01:50:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis hybrid ministry? Why is it even important? What is your content schedule? What\u0026#39;s your capturing schedule? How do you edit the videos? What is, what would you consult me to do if I was just getting started? And\u003c/p\u003e\n\n\u003cp\u003e00:01:50:01 - 00:01:52:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwe are going to walk through all of those things.\u003c/p\u003e\n\n\u003cp\u003e00:01:52:25 - 00:02:04:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as always, if you\u0026#39;re here on YouTube, don\u0026#39;t forget there are chapters down below at the bottom of the screen so that you can jump around to the question that means the most to you. Welcome to Hybrid Ministry show.\u003c/p\u003e\n\n\u003cp\u003e00:02:04:17 - 00:02:16:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nQuestion number one. We alluded to it in the intro, but what is hybrid ministry? My favorite analogy, and this is actually some of the stuff that we\u0026#39;re exploring over on my brand new Patreon\u003c/p\u003e\n\n\u003cp\u003e00:02:16:18 - 00:02:16:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npage.\u003c/p\u003e\n\n\u003cp\u003e00:02:16:29 - 00:02:34:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd some of these questions actually came from some of our brand new Patreon members. Shout out to Jesse. Johnson. Love having you over here. But, some of these questions, are like, what is hybrid ministry? Okay. So some of the questions are like, why? What\u0026#39;s the purpose of this? What even is it? So it\u0026#39;s important.\u003c/p\u003e\n\n\u003cp\u003e00:02:34:20 - 00:02:55:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet\u0026#39;s get a baseline okay. Again, chapters at the bottom. If you already know this, jump ahead. But hybrid ministry is intersecting your in-person and your digital, right. We all know in Covid we had digital church only. And we know that we hated it. Struggle with it, didn\u0026#39;t know how to engage students. Well, we missed the in-person. And so when, restrictions are lifted, we all came back to in-person.\u003c/p\u003e\n\n\u003cp\u003e00:02:55:26 - 00:03:02:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we miss it. We miss community. We miss friendship. We miss praying with one another. We missed sharing meals together,\u003c/p\u003e\n\n\u003cp\u003e00:03:02:22 - 00:03:15:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbut we did a lot of good ministry over here too. Digitally. Right. And so, we kind of got these two buckets here. You got online only and you got in-person only. Let\u0026#39;s let\u0026#39;s examine\u003c/p\u003e\n\n\u003cp\u003e00:03:15:09 - 00:03:16:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhat each of those are good for.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:14 - 00:03:30:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMy opinion online is a fantastic content delivery system. So emails, information announcements but also content sermons, podcasts, long form teaching courses, things like that. What is in-person good for\u003c/p\u003e\n\n\u003cp\u003e00:03:30:29 - 00:03:37:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat? Online struggles with real, authentic community. Like you. You can have a version of community\u003c/p\u003e\n\n\u003cp\u003e00:03:37:06 - 00:03:41:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbecause of in-person friendships through like a means like texting or even like chats and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:03:41:27 - 00:04:03:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I mean real in-person community, like, we all kind of hunger for it long for. And you, some people like, are in the metaverse and and that\u0026#39;s satisfying that sort of age. They\u0026#39;re friends with people from a distance. But but a lot of ways like real community life on life, sharing meals together, carrying one another\u0026#39;s burdens, prayer requests, honestly, everything in like a shepherding, sort of like\u003c/p\u003e\n\n\u003cp\u003e00:04:03:05 - 00:04:04:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsmall group space.\u003c/p\u003e\n\n\u003cp\u003e00:04:04:18 - 00:04:28:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if we look at a typical Sunday morning sermon, most of it is what we can accomplish with online. And thus in lies the inherent tension. Because everything we can do on a Sunday morning can be easily replicable. And frankly, it\u0026#39;s even a little bit more attractive, especially to people like Gen, Gen Z, millennials, even Gen Alpha to consume content, sermons and church services online.\u003c/p\u003e\n\n\u003cp\u003e00:04:29:05 - 00:04:45:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut what younger generations are craving and the church has to figure out how to offer it in a way that, either takes the place of Sunday morning or as an attractive alternative to what\u0026#39;s going on Sunday morning. Is that real, deep, authentic life on life, biblical community\u003c/p\u003e\n\n\u003cp\u003e00:04:45:19 - 00:04:50:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand that intersection of where you\u0026#39;re online, which you should have online.\u003c/p\u003e\n\n\u003cp\u003e00:04:50:15 - 00:04:59:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you if you\u0026#39;re a mostly in-person church hybrid ministry for you is adding in online so that you can have a more robust experience of your church, if you\u0026#39;re an online\u003c/p\u003e\n\n\u003cp\u003e00:04:59:10 - 00:05:13:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nonly church, which are very few and far between, you should figure out how to add some more in-person type elements so that we can intersect between the two online, online, in-person intersects at that hybrid ministry spot.\u003c/p\u003e\n\n\u003cp\u003e00:05:13:14 - 00:05:14:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI liken it to\u003c/p\u003e\n\n\u003cp\u003e00:05:14:25 - 00:05:39:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHome Depot. Okay, so I can go buy something on Home Depot website completely online experience, or I can go browse the aisles completely in-person experience. But that hybrid moment happens when I pull up my phone and I look on the app and it tells me exactly where I can find that boat, exactly what aisle and exactly what bay I\u0026#39;m in person, but I\u0026#39;m experiencing it through the app digitally, and thus it creates that sort of hybrid moment.\u003c/p\u003e\n\n\u003cp\u003e00:05:39:13 - 00:05:55:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you\u0026#39;re not, again, already over with us on Patreon, I would love to invite you because that\u0026#39;s what we\u0026#39;re doing. We\u0026#39;re answering how I take my in-person services, and I\u0026#39;m sprinkling in hybrid, and I\u0026#39;m just literally walking you through what I\u0026#39;m doing on a week by week basis. Question number two\u003c/p\u003e\n\n\u003cp\u003e00:05:55:12 - 00:05:59:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhy? Like, why all this digital content?\u003c/p\u003e\n\n\u003cp\u003e00:05:59:03 - 00:06:05:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhy social media? Why YouTube? Why why why? Well, link down below is my 100% free\u003c/p\u003e\n\n\u003cp\u003e00:06:05:23 - 00:06:12:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhybrid ministry strategy guide. I have been offering this now for over a year and it\u0026#39;s gone\u003c/p\u003e\n\n\u003cp\u003e00:06:12:29 - 00:06:27:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthrough a couple of rebrands, but the majority of what I\u0026#39;ve created in that has remained the same because social media, around the, pandemic time has actually shifted the way that it\u0026#39;s been done.\u003c/p\u003e\n\n\u003cp\u003e00:06:27:09 - 00:06:29:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight? We were previously in what was known\u003c/p\u003e\n\n\u003cp\u003e00:06:29:06 - 00:06:37:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nas the Social Graph era, and now we\u0026#39;re in what\u0026#39;s called the Discovery era. Okay, so here\u0026#39;s just a couple of things that are really important to know.\u003c/p\u003e\n\n\u003cp\u003e00:06:37:23 - 00:06:46:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\n95% of teenagers say that they have been, will be, or plan to be on YouTube. Now, obviously some of those are power users, and others of those are just\u003c/p\u003e\n\n\u003cp\u003e00:06:46:28 - 00:06:50:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndabbling in it and looking up videos and stuff for their science fair projects.\u003c/p\u003e\n\n\u003cp\u003e00:06:50:09 - 00:06:54:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut the fact of the matter is, 95% of teenagers are on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:06:54:16 - 00:07:08:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFurthermore, according to a recent book by Mccrindle. And so it\u0026#39;s called Meeting Gen Alpha. They say that Google number one search engine in the world is now being supplanted by Generation Alpha with, you guessed\u003c/p\u003e\n\n\u003cp\u003e00:07:08:04 - 00:07:12:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nit, YouTube. Also, here\u0026#39;s the beautiful thing about YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:07:12:14 - 00:07:23:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI got to tell you, like, like I said, I\u0026#39;ve been creating content for this podcast for over two years and I will still sometimes get I also sometimes get comments I\u0026#39;ll get referrals, I\u0026#39;ll get people clicking links to\u003c/p\u003e\n\n\u003cp\u003e00:07:23:22 - 00:07:36:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nvideos that I\u0026#39;ve made even over a year ago. Right. We don\u0026#39;t have that luxury. Oftentimes in churches we create something for the moment, and then that thing dies on our hard drive and we continue on.\u003c/p\u003e\n\n\u003cp\u003e00:07:36:06 - 00:07:43:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYouTube is masterful at promoting and allowing content to live on forever. Content creation,\u003c/p\u003e\n\n\u003cp\u003e00:07:43:20 - 00:08:00:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmarketing specialists, they call it evergreen content. If you want to know the type of content that teenagers, Gen Alpha, Gen Z, young people in your church are searching, you can use a keyword tool like vid IQ. In fact, I have a link down below if you want to give it a shot and a trial on using it.\u003c/p\u003e\n\n\u003cp\u003e00:08:00:24 - 00:08:24:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you can do some research. Like what are teenagers asking? And then you go answer those questions. I\u0026#39;m just gonna be honest with you. Like like you should start there always. As you\u0026#39;re planning a sermon series, right? Get some keyword research. What are people looking up online? What are the the big questions to life that they\u0026#39;re asking. And then have that and then develop a sermon series.\u003c/p\u003e\n\n\u003cp\u003e00:08:24:17 - 00:08:33:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd by the way, if you develop your sermon series based off that keyword research is also going to make a fantastic YouTube video and fantastic YouTube\u003c/p\u003e\n\n\u003cp\u003e00:08:33:24 - 00:08:34:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nplaylist.\u003c/p\u003e\n\n\u003cp\u003e00:08:34:04 - 00:08:42:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll right. Question number three. What is your content schedule and what is your capturing of that content schedule?\u003c/p\u003e\n\n\u003cp\u003e00:08:42:16 - 00:08:58:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo according to a website video, 90% of the internet\u0026#39;s traffic today and moving on is short form discovery based vertical video, TikTok style, real style YouTube short style videos.\u003c/p\u003e\n\n\u003cp\u003e00:08:58:06 - 00:09:10:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn fact, I have a playlist linked right here on the content that I am creating, not only for my students, but with my students. It\u0026#39;s my easy and effective social media playlist. It is the four different\u003c/p\u003e\n\n\u003cp\u003e00:09:10:25 - 00:09:20:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsocial media types that not only do I have students capturing, but also that I have students editing and helping create that final piece form of content.\u003c/p\u003e\n\n\u003cp\u003e00:09:20:20 - 00:09:23:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo my schedule is I post two days a\u003c/p\u003e\n\n\u003cp\u003e00:09:23:11 - 00:09:45:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nweek, I\u0026#39;m sorry, two times a day, five days a week. So ten different pieces of content. Let me walk through it with you. So in my playlist linked back up here that I said just a second ago my easy and effective playlist. We do four different game style videos, so we do drafts, we do seven questions, we do man on the Street and we do transition and invite style videos.\u003c/p\u003e\n\n\u003cp\u003e00:09:45:27 - 00:10:07:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGo to that playlist to check out the full, detailed, in-depth thing along with some free templates and downloads. And then an additional piece that we do is a Stay or scroll devotional style video. So that\u0026#39;s five different videos, one of each of those that I post every single week. Okay. And I just kind of sprinkle them throughout the pieces of my content calendar that are a little bit like stronger.\u003c/p\u003e\n\n\u003cp\u003e00:10:07:15 - 00:10:32:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAgain, short form vertical based video is three teaching clips, and those teaching clips come as clips off of our long form teaching content. Now I\u0026#39;m a youth pastor. We don\u0026#39;t have live streaming capabilities, nor do we capture our videos live in our auditorium or in our worship space. So we actually sit down direct to camera and pre-filled. More messages made for YouTube with that vid IQ research indicator.\u003c/p\u003e\n\n\u003cp\u003e00:10:32:20 - 00:10:50:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we make those videos hopefully answering teenagers questions, creating evergreen content, and also playlists and sermon series that kids are asking for. And then they can go back to in the future when they\u0026#39;re struggling with or have big questions about life, faith, God, whatever the case may be. And so that just that piece of content, we drop a different video every single week.\u003c/p\u003e\n\n\u003cp\u003e00:10:50:03 - 00:11:10:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt lines up just when we preach a sermon. Right? So if you\u0026#39;re preaching a sermon this Wednesday night, you\u0026#39;re preaching a sermon the Sunday night. Put that on video posted to YouTube. But off that YouTube video, three short form clips I use opus. I there\u0026#39;s a link down below if you want to try out Opus Clip. It\u0026#39;s a fantastic AI sermon short generator.\u003c/p\u003e\n\n\u003cp\u003e00:11:10:27 - 00:11:30:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI use it every single week in my ministry, so that\u0026#39;s five different pieces of, easy and effective content off that playlist through different pieces of social content, using opus to clip them up. And then I got two more other pieces of content. One is our, meme Monday style video. Not video. I\u0026#39;m sorry meme Monday style post.\u003c/p\u003e\n\n\u003cp\u003e00:11:30:08 - 00:11:47:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s just about the only, non video post that I do. Not that I\u0026#39;m against non video post, but don\u0026#39;t forget I\u0026#39;m a busy youth pastor and so I got this strategy sort of locked in. And so I don\u0026#39;t have a lot of time to go back to the drawing board. And I got students and volunteers help them kind of keep it afloat.\u003c/p\u003e\n\n\u003cp\u003e00:11:47:01 - 00:12:00:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so we\u0026#39;ll reiterate and rehydrate when we need to. But for right now, this has been working for us. And then the 10th final piece of content is, anytime we meet, I get my phone out. I create little like 5 to 8 second clips, vertical video. I take it\u003c/p\u003e\n\n\u003cp\u003e00:12:00:24 - 00:12:04:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ninto something like a TikTok. I click that auto cut button and boom!\u003c/p\u003e\n\n\u003cp\u003e00:12:04:22 - 00:12:15:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI then have a recap video for anytime we meet Sunday morning. Wednesday night I typically do Wednesday night. Now, like I said, my capturing is during the week. Me and anyone else on our team is going\u003c/p\u003e\n\n\u003cp\u003e00:12:15:27 - 00:12:23:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto be preaching. We sit down, we pre film all of our series. Like if we do like a four part series, we film all four of those in one day.\u003c/p\u003e\n\n\u003cp\u003e00:12:23:06 - 00:12:41:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOne shot off teleprompter. All the things link down below is my studio guide. It has all the links to all the gear that we use. If you want to use a teleprompter or if you want to use, get a tripod, different lighting, all that type of stuff, check that out. So that\u0026#39;s when we do those. And then on Wednesday nights when our youth ministry is going on\u003c/p\u003e\n\n\u003cp\u003e00:12:41:27 - 00:12:46:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbefore and after, we have a social challenge that\u0026#39;s happening every single Wednesday night.\u003c/p\u003e\n\n\u003cp\u003e00:12:46:19 - 00:12:53:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nStudents know about it. They seek it out. They want to know when and where is the social challenge happening. So two of those videos,\u003c/p\u003e\n\n\u003cp\u003e00:12:53:06 - 00:12:56:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nJason, seven questions. Those take place inside, behind a locked door.\u003c/p\u003e\n\n\u003cp\u003e00:12:56:22 - 00:13:04:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I walked over a closed door of our studio to come up with soundproofing and all those things run by volunteers and very few leaders.\u003c/p\u003e\n\n\u003cp\u003e00:13:04:14 - 00:13:13:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then, our other two videos are transition videos and man on the Street style videos. And so that\u0026#39;s us being out and around in our building, in our space. So\u003c/p\u003e\n\n\u003cp\u003e00:13:13:06 - 00:13:25:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nit\u0026#39;s a little bit more visible. And it also helps students sort of be gravitated towards and drawn to what we\u0026#39;re doing here on social media. And as far as editing goes, opus II takes care of my editing for my message clips.\u003c/p\u003e\n\n\u003cp\u003e00:13:25:07 - 00:13:33:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI do the auto cut one on one on, Wednesday nights. I do that, like right before I start my car and get in to go home. And then the last one I have students\u003c/p\u003e\n\n\u003cp\u003e00:13:33:16 - 00:13:44:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncome in early, like early, early on Wednesday night. They\u0026#39;re homeschool students, which are two of them. Fantastic. And around 2:00, 3:00 or so, submissions start till about six.\u003c/p\u003e\n\n\u003cp\u003e00:13:44:23 - 00:13:49:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so they\u0026#39;re in there for 2 or 3 hours, editing videos and, you know, like we give them, you know,\u003c/p\u003e\n\n\u003cp\u003e00:13:49:24 - 00:14:00:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsome of them like free retreats or special incentives or we let them stay after and like eat at the leader lunch, you know, eat a leader lunch that we have or whatever. But, mostly they\u0026#39;re just doing it because they like it.\u003c/p\u003e\n\n\u003cp\u003e00:14:00:14 - 00:14:03:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey\u0026#39;re fun doing it, and it\u0026#39;s a good time. All right. Next question.\u003c/p\u003e\n\n\u003cp\u003e00:14:03:28 - 00:14:14:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHow do you edit videos? Well, I just told you, like, I got students that are helping me, carry that load. I use some I but like the actual platform that I use is my preference is\u003c/p\u003e\n\n\u003cp\u003e00:14:14:24 - 00:14:18:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAdobe Premiere Pro. It is the most expensive of all the options.\u003c/p\u003e\n\n\u003cp\u003e00:14:18:29 - 00:14:22:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFinal Cut Pro is another option. You can check that out if you\u0026#39;re interested, or\u003c/p\u003e\n\n\u003cp\u003e00:14:22:16 - 00:14:41:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDaVinci resolve, both of which are cheaper than Adobe Premiere Pro, primarily because Adobe Premiere Pro has a monthly subscription cost associated with it. However, what I learned, churches have paid for it for me for now. And I mean, I, you know, wish I could do something new, do something cheaper, but I don\u0026#39;t have the bandwidth to to learn something cheaper.\u003c/p\u003e\n\n\u003cp\u003e00:14:41:13 - 00:14:48:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut there are cheaper options out there. You can of course you something like iMovie or Movie Maker on your windows and\u003c/p\u003e\n\n\u003cp\u003e00:14:48:02 - 00:14:59:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncap cut actually has a fantastic editing platform. You can do quite a bit with it and you\u0026#39;re going to look pretty professional. You can do that, obviously off of your film, but you can also do it off of like, just a\u003c/p\u003e\n\n\u003cp\u003e00:14:59:19 - 00:15:00:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nweb editor.\u003c/p\u003e\n\n\u003cp\u003e00:15:00:25 - 00:15:17:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, I believe that they\u0026#39;re, like premium or pro feature fee is not too difficult to, figure out and or not to not not too expensive. Not too high barrier to entry. So if that\u0026#39;s something you\u0026#39;re interested, go ahead and check out cap cut. All right.\u003c/p\u003e\n\n\u003cp\u003e00:15:17:01 - 00:15:23:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLast question I have here from those of you, thank you so much for submitting them via our Patreon community members.\u003c/p\u003e\n\n\u003cp\u003e00:15:23:05 - 00:15:40:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAppreciate you guys. Love you guys. Again, if you\u0026#39;re interested, check that out down below. Link in the show notes. Question is, if you are consulting me, what order would you start with? Doing something starting from nothing. We have all the in-person, nothing digital. Well, here\u0026#39;s what I would do. First of all,\u003c/p\u003e\n\n\u003cp\u003e00:15:40:15 - 00:15:43:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmake sure your website is up to date.\u003c/p\u003e\n\n\u003cp\u003e00:15:43:06 - 00:16:07:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSecond of all, then I would start creating this short form vertical, videos and I would start with three per week. Right. So some sort of recap video, if you can\u0026#39;t do a clip of your message, just do a selfie style talking head recap style video of it, right. If you do have like the long form footage of it, drop it into opus clip and try, you know, get a clip spit out.\u003c/p\u003e\n\n\u003cp\u003e00:16:07:08 - 00:16:25:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSecond video I would do is I would do some sort of educationally based, spirit promoting spiritual practice sort of video. Okay. What I mean by that is like, you can have, a video off your camera, literally any video. One time I filmed a video of a turtle walking across the street in my neighborhood. It can be that simple.\u003c/p\u003e\n\n\u003cp\u003e00:16:25:16 - 00:16:41:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can do text on screen. Three things the Bible says about prayer. 1 to 3. Right? That I\u0026#39;ll. And you can do that in any editor. You can use it in the, YouTube shorts that are the TikTok editor, the reels editor. You can bring it into something like cap cut and create it, export it and post it all those different places.\u003c/p\u003e\n\n\u003cp\u003e00:16:42:02 - 00:17:01:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut start creating those different types of content. And the last one is how to do some sort of fun thing, some sort of social challenge esque thing. Dress seven questions. And if those are too heavy on the edit side, which they are a little bit heavier on the edit side, they don\u0026#39;t have to be, but they can be do man on the street, man, get a microphone, buy a cheap one.\u003c/p\u003e\n\n\u003cp\u003e00:17:01:14 - 00:17:17:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAgain. I got some links down on my studio. Episode link down below. Buy some cheap mics and walk around and interview students in your space. Right? Like if I was doing this next week. All right, let\u0026#39;s pretend you\u0026#39;re watching this live end of 2024 and you come back in January. I\u0026#39;d walk around with a microphone.\u003c/p\u003e\n\n\u003cp\u003e00:17:17:05 - 00:17:18:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou or a student.\u003c/p\u003e\n\n\u003cp\u003e00:17:18:12 - 00:17:38:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. Off of any camera? Your camera, their camera doesn\u0026#39;t matter. Get those two little USB microphones again, link down below, grab those and then walk around. Be like, hey, what\u0026#39;s your New Year\u0026#39;s resolution this year? And then ask them or give them a microphone and you can do something even funny with it. Like me and a former resident of mine, Caleb, shout out to Caleb Flywheel, my ETA.\u003c/p\u003e\n\n\u003cp\u003e00:17:38:09 - 00:17:45:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe put our little mikes, clipped them on to like, spoons, and then we just held spoons so you can walk around with spoons if you want to, like, have some sort\u003c/p\u003e\n\n\u003cp\u003e00:17:45:02 - 00:17:51:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof, like, handle thing to hold. Right. But, you know, like, what\u0026#39;s your New Year\u0026#39;s resolution? The other person\u0026#39;s holding it and they answer and either they have one or they don\u0026#39;t.\u003c/p\u003e\n\n\u003cp\u003e00:17:52:02 - 00:18:15:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr have you broken your New Year\u0026#39;s resolution yet. And you ask them, and if you get like 8 or 10 of those people answering those questions, then you drop those in somewhere, either on your phone, you can edit something like capture or bring them in something even more powerful, like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve. Whatever your editor of Choices and edit that down, post it, keep them less than 60s and you\u0026#39;re off to the races\u003c/p\u003e\n\n\u003cp\u003e00:18:15:00 - 00:18:16:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand the eye on the prize.\u003c/p\u003e\n\n\u003cp\u003e00:18:16:25 - 00:18:35:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay, when I\u0026#39;m starting with you, the eye on the prize is to get long form videos up to YouTube. Okay, you don\u0026#39;t have to do two times a day, five days a week like I do. You do you? I do want you to be regular, and I do want you to start getting your long form pieces of content to YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:18:35:03 - 00:18:37:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s where I come in, because I can offer you\u003c/p\u003e\n\n\u003cp\u003e00:18:37:17 - 00:18:51:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncoaching where I\u0026#39;ll teach you how to do it, or my communications done for you, or I\u0026#39;ll actually do it for you. You film it, send it to me, I\u0026#39;ll edit it. We can talk about price. We\u0026#39;ll get to it. Both of those are linked down below in the description.\u003c/p\u003e\n\n\u003cp\u003e00:18:51:11 - 00:18:51:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut here on\u003c/p\u003e\n\n\u003cp\u003e00:18:51:23 - 00:19:10:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nscreen is the definitive social media guide for churches and youth ministries in 2025. I love for you to check that video out. If you\u0026#39;re watching here on YouTube, just go ahead and tap that screen. But for the rest of you, I hope you had a merry Christmas. If you\u0026#39;re watching this live, no matter when you\u0026#39;re watching it.\u003c/p\u003e\n\n\u003cp\u003e00:19:10:06 - 00:19:21:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThank you to all my Patreon supporters. Appreciate you guys. It should be having some merch sent your way. Those of you who signed up before December 2nd, don\u0026#39;t forget and as always my friends to stay hybrid.\u003c/p\u003e","summary":"Tired of struggling with digital ministry? Join Nick Clason on The Hybrid Ministry Show as he answers your burning questions about creating a thriving hybrid presence for your church in 2025. From crafting engaging social content to building authentic community, this episode equips you with the tools to succeed in both digital and in-person spaces.","date_published":"2024-12-26T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/d42f3752-2698-45ef-aff7-584e335b7624.mp3","mime_type":"audio/mpeg","size_in_bytes":18540646,"duration_in_seconds":772}]},{"id":"f187522f-0930-4aa4-b359-0d58847b2790","title":"Episode 128: I made this podcast so you wouldn't have to hire me","url":"https://www.hybridministry.xyz/128","content_text":"🎧 Become a “Hybrid Hero”\nhttps://www.patreon.com/hybridministry\n\n✅Let me Run Your Church Social Media\nhttps://www.hybridministry.xyz/articles/comms\n\nDESCRIPTION\nThis episode of Hybrid Ministry is your ultimate DIY guide to building a thriving online presence—without hiring me or anyone else. From cracking the content schedule code to creating evergreen videos to simply understanding \"hybrid,\" you’ll get practical tips, tools, and resources to dominate digital ministry in your church or youth ministry.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/128\n\n//Become a “Hybrid Hero”\nhttps://www.patreon.com/hybridministry\n\n//Hybrid Strategy Guide\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//VidIQ\nhttps://www.vidiq.com/hybrid\n\n//Easy and Effective Social Challenges\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\n\n//Studio Gear\nhttps://www.hybridministry.xyz/articles/studio\n\n//Opus Clip\nhttps://www.opus.pro/?via=a5d361\n\n//YouTube for Youth Ministry\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n\n//Custom Hybrid Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\n//Communications Done for You\nhttps://www.hybridministry.xyz/articles/comms\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n🕰️TIMECODES\n00:00 Church Social Media Explained\n02:05 What is Hybrid Ministry?\n05:55 Why Hybrid Ministry?\n08:34 What is your content creation and capturing schedule?\n14:04 How do you edit your videos?\n15:17 If I consulted with you, how would you recommend I get started?\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:02:01\nNick Clason | Hybrid Ministry\nPastor, youth pastor, church\n\n00:00:02:01 - 00:00:03:25\nNick Clason | Hybrid Ministry\ncommunications person. Are you struggling\n\n00:00:03:25 - 00:00:06:00\nNick Clason | Hybrid Ministry\nto figure out digital ministry?\n\n00:00:06:00 - 00:00:07:20\nNick Clason | Hybrid Ministry\nWell, here's the deal.\n\n00:00:07:20 - 00:00:13:23\nNick Clason | Hybrid Ministry\nI created this video so that you can stop googling church social media tips.\n\n00:00:13:23 - 00:00:18:16\nNick Clason | Hybrid Ministry\nAnd in fact, I created this video so that you don't have to hire me or anybody else.\n\n00:00:18:16 - 00:00:27:20\nNick Clason | Hybrid Ministry\nI'm going to show you and give you what it takes to be able to create a thriving online and digital hybrid presence.\n\n00:00:27:22 - 00:00:30:02\nNick Clason | Hybrid Ministry\nNow, here's the thing. I've been doing this podcast for\n\n00:00:30:02 - 00:00:47:18\nNick Clason | Hybrid Ministry\nover two years now, and in my over two year journey of this podcast and hybrid ministry, I am helping churches do online well. But I'm also helping churches maintain their in-person presence and find that intersection, which is always the goal as we're trying to create\n\n00:00:47:18 - 00:00:53:01\nNick Clason | Hybrid Ministry\na church so that it matches and mirrors people where they are.\n\n00:00:53:01 - 00:00:59:02\nNick Clason | Hybrid Ministry\nAnd that intersection is what I like to call hybrid right there in the middle. And so we're\n\n00:00:59:02 - 00:01:11:01\nNick Clason | Hybrid Ministry\ngoing to dive into some of the frequently asked questions here on the Hybrid Ministry show as we round out 2024 and set our sights to 2025.\n\n00:01:11:01 - 00:01:13:25\nNick Clason | Hybrid Ministry\nWelcome to the Hybrid Ministry Show. If you not haven't had a chance to meet you.\n\n00:01:13:27 - 00:01:24:01\nNick Clason | Hybrid Ministry\nMy name is Nicholas, and while I've been doing this podcast for two and a half years, I've been doing ministry for 14 years. And, my journey all along the way has led me towards this hybrid\n\n00:01:24:01 - 00:01:31:19\nNick Clason | Hybrid Ministry\nsort of ministry. But in this episode, we are going to tackle some of the frequently asked questions that I've gotten from people all across the internet.\n\n00:01:31:20 - 00:01:37:04\nNick Clason | Hybrid Ministry\nDifferent groups have been in cohorts. I've run workshops, so I've led asking questions like, what\n\n00:01:37:04 - 00:01:50:01\nNick Clason | Hybrid Ministry\nis hybrid ministry? Why is it even important? What is your content schedule? What's your capturing schedule? How do you edit the videos? What is, what would you consult me to do if I was just getting started? And\n\n00:01:50:01 - 00:01:52:24\nNick Clason | Hybrid Ministry\nwe are going to walk through all of those things.\n\n00:01:52:25 - 00:02:04:17\nNick Clason | Hybrid Ministry\nAnd as always, if you're here on YouTube, don't forget there are chapters down below at the bottom of the screen so that you can jump around to the question that means the most to you. Welcome to Hybrid Ministry show.\n\n00:02:04:17 - 00:02:16:18\nNick Clason | Hybrid Ministry\nQuestion number one. We alluded to it in the intro, but what is hybrid ministry? My favorite analogy, and this is actually some of the stuff that we're exploring over on my brand new Patreon\n\n00:02:16:18 - 00:02:16:26\nNick Clason | Hybrid Ministry\npage.\n\n00:02:16:29 - 00:02:34:19\nNick Clason | Hybrid Ministry\nAnd some of these questions actually came from some of our brand new Patreon members. Shout out to Jesse. Johnson. Love having you over here. But, some of these questions, are like, what is hybrid ministry? Okay. So some of the questions are like, why? What's the purpose of this? What even is it? So it's important.\n\n00:02:34:20 - 00:02:55:26\nNick Clason | Hybrid Ministry\nLet's get a baseline okay. Again, chapters at the bottom. If you already know this, jump ahead. But hybrid ministry is intersecting your in-person and your digital, right. We all know in Covid we had digital church only. And we know that we hated it. Struggle with it, didn't know how to engage students. Well, we missed the in-person. And so when, restrictions are lifted, we all came back to in-person.\n\n00:02:55:26 - 00:03:02:22\nNick Clason | Hybrid Ministry\nAnd we miss it. We miss community. We miss friendship. We miss praying with one another. We missed sharing meals together,\n\n00:03:02:22 - 00:03:15:09\nNick Clason | Hybrid Ministry\nbut we did a lot of good ministry over here too. Digitally. Right. And so, we kind of got these two buckets here. You got online only and you got in-person only. Let's let's examine\n\n00:03:15:09 - 00:03:16:14\nNick Clason | Hybrid Ministry\nwhat each of those are good for.\n\n00:03:16:14 - 00:03:30:29\nNick Clason | Hybrid Ministry\nMy opinion online is a fantastic content delivery system. So emails, information announcements but also content sermons, podcasts, long form teaching courses, things like that. What is in-person good for\n\n00:03:30:29 - 00:03:37:06\nNick Clason | Hybrid Ministry\nthat? Online struggles with real, authentic community. Like you. You can have a version of community\n\n00:03:37:06 - 00:03:41:27\nNick Clason | Hybrid Ministry\nbecause of in-person friendships through like a means like texting or even like chats and stuff like that.\n\n00:03:41:27 - 00:04:03:04\nNick Clason | Hybrid Ministry\nBut I mean real in-person community, like, we all kind of hunger for it long for. And you, some people like, are in the metaverse and and that's satisfying that sort of age. They're friends with people from a distance. But but a lot of ways like real community life on life, sharing meals together, carrying one another's burdens, prayer requests, honestly, everything in like a shepherding, sort of like\n\n00:04:03:05 - 00:04:04:18\nNick Clason | Hybrid Ministry\nsmall group space.\n\n00:04:04:18 - 00:04:28:28\nNick Clason | Hybrid Ministry\nBut if we look at a typical Sunday morning sermon, most of it is what we can accomplish with online. And thus in lies the inherent tension. Because everything we can do on a Sunday morning can be easily replicable. And frankly, it's even a little bit more attractive, especially to people like Gen, Gen Z, millennials, even Gen Alpha to consume content, sermons and church services online.\n\n00:04:29:05 - 00:04:45:19\nNick Clason | Hybrid Ministry\nBut what younger generations are craving and the church has to figure out how to offer it in a way that, either takes the place of Sunday morning or as an attractive alternative to what's going on Sunday morning. Is that real, deep, authentic life on life, biblical community\n\n00:04:45:19 - 00:04:50:15\nNick Clason | Hybrid Ministry\nand that intersection of where you're online, which you should have online.\n\n00:04:50:15 - 00:04:59:10\nNick Clason | Hybrid Ministry\nSo if you if you're a mostly in-person church hybrid ministry for you is adding in online so that you can have a more robust experience of your church, if you're an online\n\n00:04:59:10 - 00:05:13:12\nNick Clason | Hybrid Ministry\nonly church, which are very few and far between, you should figure out how to add some more in-person type elements so that we can intersect between the two online, online, in-person intersects at that hybrid ministry spot.\n\n00:05:13:14 - 00:05:14:25\nNick Clason | Hybrid Ministry\nI liken it to\n\n00:05:14:25 - 00:05:39:04\nNick Clason | Hybrid Ministry\nHome Depot. Okay, so I can go buy something on Home Depot website completely online experience, or I can go browse the aisles completely in-person experience. But that hybrid moment happens when I pull up my phone and I look on the app and it tells me exactly where I can find that boat, exactly what aisle and exactly what bay I'm in person, but I'm experiencing it through the app digitally, and thus it creates that sort of hybrid moment.\n\n00:05:39:13 - 00:05:55:12\nNick Clason | Hybrid Ministry\nSo if you're not, again, already over with us on Patreon, I would love to invite you because that's what we're doing. We're answering how I take my in-person services, and I'm sprinkling in hybrid, and I'm just literally walking you through what I'm doing on a week by week basis. Question number two\n\n00:05:55:12 - 00:05:59:03\nNick Clason | Hybrid Ministry\nwhy? Like, why all this digital content?\n\n00:05:59:03 - 00:06:05:23\nNick Clason | Hybrid Ministry\nWhy social media? Why YouTube? Why why why? Well, link down below is my 100% free\n\n00:06:05:23 - 00:06:12:29\nNick Clason | Hybrid Ministry\nhybrid ministry strategy guide. I have been offering this now for over a year and it's gone\n\n00:06:12:29 - 00:06:27:09\nNick Clason | Hybrid Ministry\nthrough a couple of rebrands, but the majority of what I've created in that has remained the same because social media, around the, pandemic time has actually shifted the way that it's been done.\n\n00:06:27:09 - 00:06:29:06\nNick Clason | Hybrid Ministry\nRight? We were previously in what was known\n\n00:06:29:06 - 00:06:37:23\nNick Clason | Hybrid Ministry\nas the Social Graph era, and now we're in what's called the Discovery era. Okay, so here's just a couple of things that are really important to know.\n\n00:06:37:23 - 00:06:46:28\nNick Clason | Hybrid Ministry\n95% of teenagers say that they have been, will be, or plan to be on YouTube. Now, obviously some of those are power users, and others of those are just\n\n00:06:46:28 - 00:06:50:07\nNick Clason | Hybrid Ministry\ndabbling in it and looking up videos and stuff for their science fair projects.\n\n00:06:50:09 - 00:06:54:16\nNick Clason | Hybrid Ministry\nBut the fact of the matter is, 95% of teenagers are on YouTube.\n\n00:06:54:16 - 00:07:08:04\nNick Clason | Hybrid Ministry\nFurthermore, according to a recent book by Mccrindle. And so it's called Meeting Gen Alpha. They say that Google number one search engine in the world is now being supplanted by Generation Alpha with, you guessed\n\n00:07:08:04 - 00:07:12:12\nNick Clason | Hybrid Ministry\nit, YouTube. Also, here's the beautiful thing about YouTube.\n\n00:07:12:14 - 00:07:23:22\nNick Clason | Hybrid Ministry\nI got to tell you, like, like I said, I've been creating content for this podcast for over two years and I will still sometimes get I also sometimes get comments I'll get referrals, I'll get people clicking links to\n\n00:07:23:22 - 00:07:36:03\nNick Clason | Hybrid Ministry\nvideos that I've made even over a year ago. Right. We don't have that luxury. Oftentimes in churches we create something for the moment, and then that thing dies on our hard drive and we continue on.\n\n00:07:36:06 - 00:07:43:20\nNick Clason | Hybrid Ministry\nYouTube is masterful at promoting and allowing content to live on forever. Content creation,\n\n00:07:43:20 - 00:08:00:21\nNick Clason | Hybrid Ministry\nmarketing specialists, they call it evergreen content. If you want to know the type of content that teenagers, Gen Alpha, Gen Z, young people in your church are searching, you can use a keyword tool like vid IQ. In fact, I have a link down below if you want to give it a shot and a trial on using it.\n\n00:08:00:24 - 00:08:24:17\nNick Clason | Hybrid Ministry\nAnd you can do some research. Like what are teenagers asking? And then you go answer those questions. I'm just gonna be honest with you. Like like you should start there always. As you're planning a sermon series, right? Get some keyword research. What are people looking up online? What are the the big questions to life that they're asking. And then have that and then develop a sermon series.\n\n00:08:24:17 - 00:08:33:24\nNick Clason | Hybrid Ministry\nAnd by the way, if you develop your sermon series based off that keyword research is also going to make a fantastic YouTube video and fantastic YouTube\n\n00:08:33:24 - 00:08:34:04\nNick Clason | Hybrid Ministry\nplaylist.\n\n00:08:34:04 - 00:08:42:16\nNick Clason | Hybrid Ministry\nAll right. Question number three. What is your content schedule and what is your capturing of that content schedule?\n\n00:08:42:16 - 00:08:58:06\nNick Clason | Hybrid Ministry\nSo according to a website video, 90% of the internet's traffic today and moving on is short form discovery based vertical video, TikTok style, real style YouTube short style videos.\n\n00:08:58:06 - 00:09:10:25\nNick Clason | Hybrid Ministry\nIn fact, I have a playlist linked right here on the content that I am creating, not only for my students, but with my students. It's my easy and effective social media playlist. It is the four different\n\n00:09:10:25 - 00:09:20:20\nNick Clason | Hybrid Ministry\nsocial media types that not only do I have students capturing, but also that I have students editing and helping create that final piece form of content.\n\n00:09:20:20 - 00:09:23:11\nNick Clason | Hybrid Ministry\nSo my schedule is I post two days a\n\n00:09:23:11 - 00:09:45:20\nNick Clason | Hybrid Ministry\nweek, I'm sorry, two times a day, five days a week. So ten different pieces of content. Let me walk through it with you. So in my playlist linked back up here that I said just a second ago my easy and effective playlist. We do four different game style videos, so we do drafts, we do seven questions, we do man on the Street and we do transition and invite style videos.\n\n00:09:45:27 - 00:10:07:13\nNick Clason | Hybrid Ministry\nGo to that playlist to check out the full, detailed, in-depth thing along with some free templates and downloads. And then an additional piece that we do is a Stay or scroll devotional style video. So that's five different videos, one of each of those that I post every single week. Okay. And I just kind of sprinkle them throughout the pieces of my content calendar that are a little bit like stronger.\n\n00:10:07:15 - 00:10:32:17\nNick Clason | Hybrid Ministry\nAgain, short form vertical based video is three teaching clips, and those teaching clips come as clips off of our long form teaching content. Now I'm a youth pastor. We don't have live streaming capabilities, nor do we capture our videos live in our auditorium or in our worship space. So we actually sit down direct to camera and pre-filled. More messages made for YouTube with that vid IQ research indicator.\n\n00:10:32:20 - 00:10:50:03\nNick Clason | Hybrid Ministry\nAnd we make those videos hopefully answering teenagers questions, creating evergreen content, and also playlists and sermon series that kids are asking for. And then they can go back to in the future when they're struggling with or have big questions about life, faith, God, whatever the case may be. And so that just that piece of content, we drop a different video every single week.\n\n00:10:50:03 - 00:11:10:27\nNick Clason | Hybrid Ministry\nIt lines up just when we preach a sermon. Right? So if you're preaching a sermon this Wednesday night, you're preaching a sermon the Sunday night. Put that on video posted to YouTube. But off that YouTube video, three short form clips I use opus. I there's a link down below if you want to try out Opus Clip. It's a fantastic AI sermon short generator.\n\n00:11:10:27 - 00:11:30:08\nNick Clason | Hybrid Ministry\nI use it every single week in my ministry, so that's five different pieces of, easy and effective content off that playlist through different pieces of social content, using opus to clip them up. And then I got two more other pieces of content. One is our, meme Monday style video. Not video. I'm sorry meme Monday style post.\n\n00:11:30:08 - 00:11:47:01\nNick Clason | Hybrid Ministry\nIt's just about the only, non video post that I do. Not that I'm against non video post, but don't forget I'm a busy youth pastor and so I got this strategy sort of locked in. And so I don't have a lot of time to go back to the drawing board. And I got students and volunteers help them kind of keep it afloat.\n\n00:11:47:01 - 00:12:00:24\nNick Clason | Hybrid Ministry\nAnd so we'll reiterate and rehydrate when we need to. But for right now, this has been working for us. And then the 10th final piece of content is, anytime we meet, I get my phone out. I create little like 5 to 8 second clips, vertical video. I take it\n\n00:12:00:24 - 00:12:04:20\nNick Clason | Hybrid Ministry\ninto something like a TikTok. I click that auto cut button and boom!\n\n00:12:04:22 - 00:12:15:27\nNick Clason | Hybrid Ministry\nI then have a recap video for anytime we meet Sunday morning. Wednesday night I typically do Wednesday night. Now, like I said, my capturing is during the week. Me and anyone else on our team is going\n\n00:12:15:27 - 00:12:23:06\nNick Clason | Hybrid Ministry\nto be preaching. We sit down, we pre film all of our series. Like if we do like a four part series, we film all four of those in one day.\n\n00:12:23:06 - 00:12:41:27\nNick Clason | Hybrid Ministry\nOne shot off teleprompter. All the things link down below is my studio guide. It has all the links to all the gear that we use. If you want to use a teleprompter or if you want to use, get a tripod, different lighting, all that type of stuff, check that out. So that's when we do those. And then on Wednesday nights when our youth ministry is going on\n\n00:12:41:27 - 00:12:46:17\nNick Clason | Hybrid Ministry\nbefore and after, we have a social challenge that's happening every single Wednesday night.\n\n00:12:46:19 - 00:12:53:06\nNick Clason | Hybrid Ministry\nStudents know about it. They seek it out. They want to know when and where is the social challenge happening. So two of those videos,\n\n00:12:53:06 - 00:12:56:22\nNick Clason | Hybrid Ministry\nJason, seven questions. Those take place inside, behind a locked door.\n\n00:12:56:22 - 00:13:04:01\nNick Clason | Hybrid Ministry\nAnd I walked over a closed door of our studio to come up with soundproofing and all those things run by volunteers and very few leaders.\n\n00:13:04:14 - 00:13:13:06\nNick Clason | Hybrid Ministry\nAnd then, our other two videos are transition videos and man on the Street style videos. And so that's us being out and around in our building, in our space. So\n\n00:13:13:06 - 00:13:25:04\nNick Clason | Hybrid Ministry\nit's a little bit more visible. And it also helps students sort of be gravitated towards and drawn to what we're doing here on social media. And as far as editing goes, opus II takes care of my editing for my message clips.\n\n00:13:25:07 - 00:13:33:16\nNick Clason | Hybrid Ministry\nI do the auto cut one on one on, Wednesday nights. I do that, like right before I start my car and get in to go home. And then the last one I have students\n\n00:13:33:16 - 00:13:44:23\nNick Clason | Hybrid Ministry\ncome in early, like early, early on Wednesday night. They're homeschool students, which are two of them. Fantastic. And around 2:00, 3:00 or so, submissions start till about six.\n\n00:13:44:23 - 00:13:49:24\nNick Clason | Hybrid Ministry\nAnd so they're in there for 2 or 3 hours, editing videos and, you know, like we give them, you know,\n\n00:13:49:24 - 00:14:00:14\nNick Clason | Hybrid Ministry\nsome of them like free retreats or special incentives or we let them stay after and like eat at the leader lunch, you know, eat a leader lunch that we have or whatever. But, mostly they're just doing it because they like it.\n\n00:14:00:14 - 00:14:03:28\nNick Clason | Hybrid Ministry\nThey're fun doing it, and it's a good time. All right. Next question.\n\n00:14:03:28 - 00:14:14:24\nNick Clason | Hybrid Ministry\nHow do you edit videos? Well, I just told you, like, I got students that are helping me, carry that load. I use some I but like the actual platform that I use is my preference is\n\n00:14:14:24 - 00:14:18:28\nNick Clason | Hybrid Ministry\nAdobe Premiere Pro. It is the most expensive of all the options.\n\n00:14:18:29 - 00:14:22:16\nNick Clason | Hybrid Ministry\nFinal Cut Pro is another option. You can check that out if you're interested, or\n\n00:14:22:16 - 00:14:41:13\nNick Clason | Hybrid Ministry\nDaVinci resolve, both of which are cheaper than Adobe Premiere Pro, primarily because Adobe Premiere Pro has a monthly subscription cost associated with it. However, what I learned, churches have paid for it for me for now. And I mean, I, you know, wish I could do something new, do something cheaper, but I don't have the bandwidth to to learn something cheaper.\n\n00:14:41:13 - 00:14:48:02\nNick Clason | Hybrid Ministry\nBut there are cheaper options out there. You can of course you something like iMovie or Movie Maker on your windows and\n\n00:14:48:02 - 00:14:59:19\nNick Clason | Hybrid Ministry\ncap cut actually has a fantastic editing platform. You can do quite a bit with it and you're going to look pretty professional. You can do that, obviously off of your film, but you can also do it off of like, just a\n\n00:14:59:19 - 00:15:00:22\nNick Clason | Hybrid Ministry\nweb editor.\n\n00:15:00:25 - 00:15:17:01\nNick Clason | Hybrid Ministry\nAnd, I believe that they're, like premium or pro feature fee is not too difficult to, figure out and or not to not not too expensive. Not too high barrier to entry. So if that's something you're interested, go ahead and check out cap cut. All right.\n\n00:15:17:01 - 00:15:23:05\nNick Clason | Hybrid Ministry\nLast question I have here from those of you, thank you so much for submitting them via our Patreon community members.\n\n00:15:23:05 - 00:15:40:15\nNick Clason | Hybrid Ministry\nAppreciate you guys. Love you guys. Again, if you're interested, check that out down below. Link in the show notes. Question is, if you are consulting me, what order would you start with? Doing something starting from nothing. We have all the in-person, nothing digital. Well, here's what I would do. First of all,\n\n00:15:40:15 - 00:15:43:04\nNick Clason | Hybrid Ministry\nmake sure your website is up to date.\n\n00:15:43:06 - 00:16:07:06\nNick Clason | Hybrid Ministry\nSecond of all, then I would start creating this short form vertical, videos and I would start with three per week. Right. So some sort of recap video, if you can't do a clip of your message, just do a selfie style talking head recap style video of it, right. If you do have like the long form footage of it, drop it into opus clip and try, you know, get a clip spit out.\n\n00:16:07:08 - 00:16:25:09\nNick Clason | Hybrid Ministry\nSecond video I would do is I would do some sort of educationally based, spirit promoting spiritual practice sort of video. Okay. What I mean by that is like, you can have, a video off your camera, literally any video. One time I filmed a video of a turtle walking across the street in my neighborhood. It can be that simple.\n\n00:16:25:16 - 00:16:41:25\nNick Clason | Hybrid Ministry\nYou can do text on screen. Three things the Bible says about prayer. 1 to 3. Right? That I'll. And you can do that in any editor. You can use it in the, YouTube shorts that are the TikTok editor, the reels editor. You can bring it into something like cap cut and create it, export it and post it all those different places.\n\n00:16:42:02 - 00:17:01:14\nNick Clason | Hybrid Ministry\nBut start creating those different types of content. And the last one is how to do some sort of fun thing, some sort of social challenge esque thing. Dress seven questions. And if those are too heavy on the edit side, which they are a little bit heavier on the edit side, they don't have to be, but they can be do man on the street, man, get a microphone, buy a cheap one.\n\n00:17:01:14 - 00:17:17:05\nNick Clason | Hybrid Ministry\nAgain. I got some links down on my studio. Episode link down below. Buy some cheap mics and walk around and interview students in your space. Right? Like if I was doing this next week. All right, let's pretend you're watching this live end of 2024 and you come back in January. I'd walk around with a microphone.\n\n00:17:17:05 - 00:17:18:12\nNick Clason | Hybrid Ministry\nYou or a student.\n\n00:17:18:12 - 00:17:37:19\nNick Clason | Hybrid Ministry\nOkay. Off of any camera? Your camera, their camera doesn't matter. Get those two little USB microphones again, link down below, grab those and then walk around. Be like, hey, what's your New Year's resolution this year? And then ask them or give them a microphone and you can do something even funny with it. Like me and a former resident of mine, Caleb, shout out to Caleb Flywheel, my ETA.\n\n00:17:38:09 - 00:17:45:02\nNick Clason | Hybrid Ministry\nWe put our little mikes, clipped them on to like, spoons, and then we just held spoons so you can walk around with spoons if you want to, like, have some sort\n\n00:17:45:02 - 00:17:51:29\nNick Clason | Hybrid Ministry\nof, like, handle thing to hold. Right. But, you know, like, what's your New Year's resolution? The other person's holding it and they answer and either they have one or they don't.\n\n00:17:52:02 - 00:18:15:00\nNick Clason | Hybrid Ministry\nOr have you broken your New Year's resolution yet. And you ask them, and if you get like 8 or 10 of those people answering those questions, then you drop those in somewhere, either on your phone, you can edit something like capture or bring them in something even more powerful, like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve. Whatever your editor of Choices and edit that down, post it, keep them less than 60s and you're off to the races\n\n00:18:15:00 - 00:18:16:25\nNick Clason | Hybrid Ministry\nand the eye on the prize.\n\n00:18:16:25 - 00:18:35:01\nNick Clason | Hybrid Ministry\nOkay, when I'm starting with you, the eye on the prize is to get long form videos up to YouTube. Okay, you don't have to do two times a day, five days a week like I do. You do you? I do want you to be regular, and I do want you to start getting your long form pieces of content to YouTube.\n\n00:18:35:03 - 00:18:37:17\nNick Clason | Hybrid Ministry\nAnd that's where I come in, because I can offer you\n\n00:18:37:17 - 00:18:51:04\nNick Clason | Hybrid Ministry\ncoaching where I'll teach you how to do it, or my communications done for you, or I'll actually do it for you. You film it, send it to me, I'll edit it. We can talk about price. We'll get to it. Both of those are linked down below in the description.\n\n00:18:51:11 - 00:18:51:23\nNick Clason | Hybrid Ministry\nBut here on\n\n00:18:51:23 - 00:19:10:06\nNick Clason | Hybrid Ministry\nscreen is the definitive social media guide for churches and youth ministries in 2025. I love for you to check that video out. If you're watching here on YouTube, just go ahead and tap that screen. But for the rest of you, I hope you had a merry Christmas. If you're watching this live, no matter when you're watching it.\n\n00:19:10:06 - 00:19:21:23\nNick Clason | Hybrid Ministry\nThank you to all my Patreon supporters. Appreciate you guys. It should be having some merch sent your way. Those of you who signed up before December 2nd, don't forget and as always my friends to stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBecome a “Hybrid Hero”\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✅\u003cstrong\u003eLet me Run Your Church Social Media\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nThis episode of Hybrid Ministry is your ultimate DIY guide to building a thriving online presence—without hiring me or anyone else. From cracking the content schedule code to creating evergreen videos to simply understanding \u0026quot;hybrid,\u0026quot; you’ll get practical tips, tools, and resources to dominate digital ministry in your church or youth ministry.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/128\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/128\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Become a “Hybrid Hero”\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Hybrid Strategy Guide\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//VidIQ\u003cbr\u003e\n\u003ca href=\"https://www.vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://www.vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Easy and Effective Social Challenges\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Studio Gear\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Opus Clip\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YouTube for Youth Ministry\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Custom Hybrid Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Communications Done for You\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Church Social Media Explained\u003cbr\u003e\n02:05 What is Hybrid Ministry?\u003cbr\u003e\n05:55 Why Hybrid Ministry?\u003cbr\u003e\n08:34 What is your content creation and capturing schedule?\u003cbr\u003e\n14:04 How do you edit your videos?\u003cbr\u003e\n15:17 If I consulted with you, how would you recommend I get started?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:02:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPastor, youth pastor, church\u003c/p\u003e\n\n\u003cp\u003e00:00:02:01 - 00:00:03:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncommunications person. Are you struggling\u003c/p\u003e\n\n\u003cp\u003e00:00:03:25 - 00:00:06:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto figure out digital ministry?\u003c/p\u003e\n\n\u003cp\u003e00:00:06:00 - 00:00:07:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell, here\u0026#39;s the deal.\u003c/p\u003e\n\n\u003cp\u003e00:00:07:20 - 00:00:13:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI created this video so that you can stop googling church social media tips.\u003c/p\u003e\n\n\u003cp\u003e00:00:13:23 - 00:00:18:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in fact, I created this video so that you don\u0026#39;t have to hire me or anybody else.\u003c/p\u003e\n\n\u003cp\u003e00:00:18:16 - 00:00:27:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m going to show you and give you what it takes to be able to create a thriving online and digital hybrid presence.\u003c/p\u003e\n\n\u003cp\u003e00:00:27:22 - 00:00:30:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, here\u0026#39;s the thing. I\u0026#39;ve been doing this podcast for\u003c/p\u003e\n\n\u003cp\u003e00:00:30:02 - 00:00:47:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nover two years now, and in my over two year journey of this podcast and hybrid ministry, I am helping churches do online well. But I\u0026#39;m also helping churches maintain their in-person presence and find that intersection, which is always the goal as we\u0026#39;re trying to create\u003c/p\u003e\n\n\u003cp\u003e00:00:47:18 - 00:00:53:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na church so that it matches and mirrors people where they are.\u003c/p\u003e\n\n\u003cp\u003e00:00:53:01 - 00:00:59:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that intersection is what I like to call hybrid right there in the middle. And so we\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:00:59:02 - 00:01:11:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngoing to dive into some of the frequently asked questions here on the Hybrid Ministry show as we round out 2024 and set our sights to 2025.\u003c/p\u003e\n\n\u003cp\u003e00:01:11:01 - 00:01:13:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWelcome to the Hybrid Ministry Show. If you not haven\u0026#39;t had a chance to meet you.\u003c/p\u003e\n\n\u003cp\u003e00:01:13:27 - 00:01:24:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMy name is Nicholas, and while I\u0026#39;ve been doing this podcast for two and a half years, I\u0026#39;ve been doing ministry for 14 years. And, my journey all along the way has led me towards this hybrid\u003c/p\u003e\n\n\u003cp\u003e00:01:24:01 - 00:01:31:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsort of ministry. But in this episode, we are going to tackle some of the frequently asked questions that I\u0026#39;ve gotten from people all across the internet.\u003c/p\u003e\n\n\u003cp\u003e00:01:31:20 - 00:01:37:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDifferent groups have been in cohorts. I\u0026#39;ve run workshops, so I\u0026#39;ve led asking questions like, what\u003c/p\u003e\n\n\u003cp\u003e00:01:37:04 - 00:01:50:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis hybrid ministry? Why is it even important? What is your content schedule? What\u0026#39;s your capturing schedule? How do you edit the videos? What is, what would you consult me to do if I was just getting started? And\u003c/p\u003e\n\n\u003cp\u003e00:01:50:01 - 00:01:52:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwe are going to walk through all of those things.\u003c/p\u003e\n\n\u003cp\u003e00:01:52:25 - 00:02:04:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as always, if you\u0026#39;re here on YouTube, don\u0026#39;t forget there are chapters down below at the bottom of the screen so that you can jump around to the question that means the most to you. Welcome to Hybrid Ministry show.\u003c/p\u003e\n\n\u003cp\u003e00:02:04:17 - 00:02:16:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nQuestion number one. We alluded to it in the intro, but what is hybrid ministry? My favorite analogy, and this is actually some of the stuff that we\u0026#39;re exploring over on my brand new Patreon\u003c/p\u003e\n\n\u003cp\u003e00:02:16:18 - 00:02:16:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npage.\u003c/p\u003e\n\n\u003cp\u003e00:02:16:29 - 00:02:34:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd some of these questions actually came from some of our brand new Patreon members. Shout out to Jesse. Johnson. Love having you over here. But, some of these questions, are like, what is hybrid ministry? Okay. So some of the questions are like, why? What\u0026#39;s the purpose of this? What even is it? So it\u0026#39;s important.\u003c/p\u003e\n\n\u003cp\u003e00:02:34:20 - 00:02:55:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet\u0026#39;s get a baseline okay. Again, chapters at the bottom. If you already know this, jump ahead. But hybrid ministry is intersecting your in-person and your digital, right. We all know in Covid we had digital church only. And we know that we hated it. Struggle with it, didn\u0026#39;t know how to engage students. Well, we missed the in-person. And so when, restrictions are lifted, we all came back to in-person.\u003c/p\u003e\n\n\u003cp\u003e00:02:55:26 - 00:03:02:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we miss it. We miss community. We miss friendship. We miss praying with one another. We missed sharing meals together,\u003c/p\u003e\n\n\u003cp\u003e00:03:02:22 - 00:03:15:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbut we did a lot of good ministry over here too. Digitally. Right. And so, we kind of got these two buckets here. You got online only and you got in-person only. Let\u0026#39;s let\u0026#39;s examine\u003c/p\u003e\n\n\u003cp\u003e00:03:15:09 - 00:03:16:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhat each of those are good for.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:14 - 00:03:30:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMy opinion online is a fantastic content delivery system. So emails, information announcements but also content sermons, podcasts, long form teaching courses, things like that. What is in-person good for\u003c/p\u003e\n\n\u003cp\u003e00:03:30:29 - 00:03:37:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat? Online struggles with real, authentic community. Like you. You can have a version of community\u003c/p\u003e\n\n\u003cp\u003e00:03:37:06 - 00:03:41:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbecause of in-person friendships through like a means like texting or even like chats and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:03:41:27 - 00:04:03:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I mean real in-person community, like, we all kind of hunger for it long for. And you, some people like, are in the metaverse and and that\u0026#39;s satisfying that sort of age. They\u0026#39;re friends with people from a distance. But but a lot of ways like real community life on life, sharing meals together, carrying one another\u0026#39;s burdens, prayer requests, honestly, everything in like a shepherding, sort of like\u003c/p\u003e\n\n\u003cp\u003e00:04:03:05 - 00:04:04:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsmall group space.\u003c/p\u003e\n\n\u003cp\u003e00:04:04:18 - 00:04:28:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if we look at a typical Sunday morning sermon, most of it is what we can accomplish with online. And thus in lies the inherent tension. Because everything we can do on a Sunday morning can be easily replicable. And frankly, it\u0026#39;s even a little bit more attractive, especially to people like Gen, Gen Z, millennials, even Gen Alpha to consume content, sermons and church services online.\u003c/p\u003e\n\n\u003cp\u003e00:04:29:05 - 00:04:45:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut what younger generations are craving and the church has to figure out how to offer it in a way that, either takes the place of Sunday morning or as an attractive alternative to what\u0026#39;s going on Sunday morning. Is that real, deep, authentic life on life, biblical community\u003c/p\u003e\n\n\u003cp\u003e00:04:45:19 - 00:04:50:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand that intersection of where you\u0026#39;re online, which you should have online.\u003c/p\u003e\n\n\u003cp\u003e00:04:50:15 - 00:04:59:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you if you\u0026#39;re a mostly in-person church hybrid ministry for you is adding in online so that you can have a more robust experience of your church, if you\u0026#39;re an online\u003c/p\u003e\n\n\u003cp\u003e00:04:59:10 - 00:05:13:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nonly church, which are very few and far between, you should figure out how to add some more in-person type elements so that we can intersect between the two online, online, in-person intersects at that hybrid ministry spot.\u003c/p\u003e\n\n\u003cp\u003e00:05:13:14 - 00:05:14:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI liken it to\u003c/p\u003e\n\n\u003cp\u003e00:05:14:25 - 00:05:39:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHome Depot. Okay, so I can go buy something on Home Depot website completely online experience, or I can go browse the aisles completely in-person experience. But that hybrid moment happens when I pull up my phone and I look on the app and it tells me exactly where I can find that boat, exactly what aisle and exactly what bay I\u0026#39;m in person, but I\u0026#39;m experiencing it through the app digitally, and thus it creates that sort of hybrid moment.\u003c/p\u003e\n\n\u003cp\u003e00:05:39:13 - 00:05:55:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you\u0026#39;re not, again, already over with us on Patreon, I would love to invite you because that\u0026#39;s what we\u0026#39;re doing. We\u0026#39;re answering how I take my in-person services, and I\u0026#39;m sprinkling in hybrid, and I\u0026#39;m just literally walking you through what I\u0026#39;m doing on a week by week basis. Question number two\u003c/p\u003e\n\n\u003cp\u003e00:05:55:12 - 00:05:59:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhy? Like, why all this digital content?\u003c/p\u003e\n\n\u003cp\u003e00:05:59:03 - 00:06:05:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhy social media? Why YouTube? Why why why? Well, link down below is my 100% free\u003c/p\u003e\n\n\u003cp\u003e00:06:05:23 - 00:06:12:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhybrid ministry strategy guide. I have been offering this now for over a year and it\u0026#39;s gone\u003c/p\u003e\n\n\u003cp\u003e00:06:12:29 - 00:06:27:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthrough a couple of rebrands, but the majority of what I\u0026#39;ve created in that has remained the same because social media, around the, pandemic time has actually shifted the way that it\u0026#39;s been done.\u003c/p\u003e\n\n\u003cp\u003e00:06:27:09 - 00:06:29:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight? We were previously in what was known\u003c/p\u003e\n\n\u003cp\u003e00:06:29:06 - 00:06:37:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nas the Social Graph era, and now we\u0026#39;re in what\u0026#39;s called the Discovery era. Okay, so here\u0026#39;s just a couple of things that are really important to know.\u003c/p\u003e\n\n\u003cp\u003e00:06:37:23 - 00:06:46:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\n95% of teenagers say that they have been, will be, or plan to be on YouTube. Now, obviously some of those are power users, and others of those are just\u003c/p\u003e\n\n\u003cp\u003e00:06:46:28 - 00:06:50:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndabbling in it and looking up videos and stuff for their science fair projects.\u003c/p\u003e\n\n\u003cp\u003e00:06:50:09 - 00:06:54:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut the fact of the matter is, 95% of teenagers are on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:06:54:16 - 00:07:08:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFurthermore, according to a recent book by Mccrindle. And so it\u0026#39;s called Meeting Gen Alpha. They say that Google number one search engine in the world is now being supplanted by Generation Alpha with, you guessed\u003c/p\u003e\n\n\u003cp\u003e00:07:08:04 - 00:07:12:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nit, YouTube. Also, here\u0026#39;s the beautiful thing about YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:07:12:14 - 00:07:23:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI got to tell you, like, like I said, I\u0026#39;ve been creating content for this podcast for over two years and I will still sometimes get I also sometimes get comments I\u0026#39;ll get referrals, I\u0026#39;ll get people clicking links to\u003c/p\u003e\n\n\u003cp\u003e00:07:23:22 - 00:07:36:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nvideos that I\u0026#39;ve made even over a year ago. Right. We don\u0026#39;t have that luxury. Oftentimes in churches we create something for the moment, and then that thing dies on our hard drive and we continue on.\u003c/p\u003e\n\n\u003cp\u003e00:07:36:06 - 00:07:43:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYouTube is masterful at promoting and allowing content to live on forever. Content creation,\u003c/p\u003e\n\n\u003cp\u003e00:07:43:20 - 00:08:00:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmarketing specialists, they call it evergreen content. If you want to know the type of content that teenagers, Gen Alpha, Gen Z, young people in your church are searching, you can use a keyword tool like vid IQ. In fact, I have a link down below if you want to give it a shot and a trial on using it.\u003c/p\u003e\n\n\u003cp\u003e00:08:00:24 - 00:08:24:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you can do some research. Like what are teenagers asking? And then you go answer those questions. I\u0026#39;m just gonna be honest with you. Like like you should start there always. As you\u0026#39;re planning a sermon series, right? Get some keyword research. What are people looking up online? What are the the big questions to life that they\u0026#39;re asking. And then have that and then develop a sermon series.\u003c/p\u003e\n\n\u003cp\u003e00:08:24:17 - 00:08:33:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd by the way, if you develop your sermon series based off that keyword research is also going to make a fantastic YouTube video and fantastic YouTube\u003c/p\u003e\n\n\u003cp\u003e00:08:33:24 - 00:08:34:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nplaylist.\u003c/p\u003e\n\n\u003cp\u003e00:08:34:04 - 00:08:42:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll right. Question number three. What is your content schedule and what is your capturing of that content schedule?\u003c/p\u003e\n\n\u003cp\u003e00:08:42:16 - 00:08:58:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo according to a website video, 90% of the internet\u0026#39;s traffic today and moving on is short form discovery based vertical video, TikTok style, real style YouTube short style videos.\u003c/p\u003e\n\n\u003cp\u003e00:08:58:06 - 00:09:10:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn fact, I have a playlist linked right here on the content that I am creating, not only for my students, but with my students. It\u0026#39;s my easy and effective social media playlist. It is the four different\u003c/p\u003e\n\n\u003cp\u003e00:09:10:25 - 00:09:20:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsocial media types that not only do I have students capturing, but also that I have students editing and helping create that final piece form of content.\u003c/p\u003e\n\n\u003cp\u003e00:09:20:20 - 00:09:23:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo my schedule is I post two days a\u003c/p\u003e\n\n\u003cp\u003e00:09:23:11 - 00:09:45:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nweek, I\u0026#39;m sorry, two times a day, five days a week. So ten different pieces of content. Let me walk through it with you. So in my playlist linked back up here that I said just a second ago my easy and effective playlist. We do four different game style videos, so we do drafts, we do seven questions, we do man on the Street and we do transition and invite style videos.\u003c/p\u003e\n\n\u003cp\u003e00:09:45:27 - 00:10:07:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGo to that playlist to check out the full, detailed, in-depth thing along with some free templates and downloads. And then an additional piece that we do is a Stay or scroll devotional style video. So that\u0026#39;s five different videos, one of each of those that I post every single week. Okay. And I just kind of sprinkle them throughout the pieces of my content calendar that are a little bit like stronger.\u003c/p\u003e\n\n\u003cp\u003e00:10:07:15 - 00:10:32:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAgain, short form vertical based video is three teaching clips, and those teaching clips come as clips off of our long form teaching content. Now I\u0026#39;m a youth pastor. We don\u0026#39;t have live streaming capabilities, nor do we capture our videos live in our auditorium or in our worship space. So we actually sit down direct to camera and pre-filled. More messages made for YouTube with that vid IQ research indicator.\u003c/p\u003e\n\n\u003cp\u003e00:10:32:20 - 00:10:50:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we make those videos hopefully answering teenagers questions, creating evergreen content, and also playlists and sermon series that kids are asking for. And then they can go back to in the future when they\u0026#39;re struggling with or have big questions about life, faith, God, whatever the case may be. And so that just that piece of content, we drop a different video every single week.\u003c/p\u003e\n\n\u003cp\u003e00:10:50:03 - 00:11:10:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt lines up just when we preach a sermon. Right? So if you\u0026#39;re preaching a sermon this Wednesday night, you\u0026#39;re preaching a sermon the Sunday night. Put that on video posted to YouTube. But off that YouTube video, three short form clips I use opus. I there\u0026#39;s a link down below if you want to try out Opus Clip. It\u0026#39;s a fantastic AI sermon short generator.\u003c/p\u003e\n\n\u003cp\u003e00:11:10:27 - 00:11:30:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI use it every single week in my ministry, so that\u0026#39;s five different pieces of, easy and effective content off that playlist through different pieces of social content, using opus to clip them up. And then I got two more other pieces of content. One is our, meme Monday style video. Not video. I\u0026#39;m sorry meme Monday style post.\u003c/p\u003e\n\n\u003cp\u003e00:11:30:08 - 00:11:47:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s just about the only, non video post that I do. Not that I\u0026#39;m against non video post, but don\u0026#39;t forget I\u0026#39;m a busy youth pastor and so I got this strategy sort of locked in. And so I don\u0026#39;t have a lot of time to go back to the drawing board. And I got students and volunteers help them kind of keep it afloat.\u003c/p\u003e\n\n\u003cp\u003e00:11:47:01 - 00:12:00:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so we\u0026#39;ll reiterate and rehydrate when we need to. But for right now, this has been working for us. And then the 10th final piece of content is, anytime we meet, I get my phone out. I create little like 5 to 8 second clips, vertical video. I take it\u003c/p\u003e\n\n\u003cp\u003e00:12:00:24 - 00:12:04:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ninto something like a TikTok. I click that auto cut button and boom!\u003c/p\u003e\n\n\u003cp\u003e00:12:04:22 - 00:12:15:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI then have a recap video for anytime we meet Sunday morning. Wednesday night I typically do Wednesday night. Now, like I said, my capturing is during the week. Me and anyone else on our team is going\u003c/p\u003e\n\n\u003cp\u003e00:12:15:27 - 00:12:23:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto be preaching. We sit down, we pre film all of our series. Like if we do like a four part series, we film all four of those in one day.\u003c/p\u003e\n\n\u003cp\u003e00:12:23:06 - 00:12:41:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOne shot off teleprompter. All the things link down below is my studio guide. It has all the links to all the gear that we use. If you want to use a teleprompter or if you want to use, get a tripod, different lighting, all that type of stuff, check that out. So that\u0026#39;s when we do those. And then on Wednesday nights when our youth ministry is going on\u003c/p\u003e\n\n\u003cp\u003e00:12:41:27 - 00:12:46:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbefore and after, we have a social challenge that\u0026#39;s happening every single Wednesday night.\u003c/p\u003e\n\n\u003cp\u003e00:12:46:19 - 00:12:53:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nStudents know about it. They seek it out. They want to know when and where is the social challenge happening. So two of those videos,\u003c/p\u003e\n\n\u003cp\u003e00:12:53:06 - 00:12:56:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nJason, seven questions. Those take place inside, behind a locked door.\u003c/p\u003e\n\n\u003cp\u003e00:12:56:22 - 00:13:04:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I walked over a closed door of our studio to come up with soundproofing and all those things run by volunteers and very few leaders.\u003c/p\u003e\n\n\u003cp\u003e00:13:04:14 - 00:13:13:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then, our other two videos are transition videos and man on the Street style videos. And so that\u0026#39;s us being out and around in our building, in our space. So\u003c/p\u003e\n\n\u003cp\u003e00:13:13:06 - 00:13:25:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nit\u0026#39;s a little bit more visible. And it also helps students sort of be gravitated towards and drawn to what we\u0026#39;re doing here on social media. And as far as editing goes, opus II takes care of my editing for my message clips.\u003c/p\u003e\n\n\u003cp\u003e00:13:25:07 - 00:13:33:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI do the auto cut one on one on, Wednesday nights. I do that, like right before I start my car and get in to go home. And then the last one I have students\u003c/p\u003e\n\n\u003cp\u003e00:13:33:16 - 00:13:44:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncome in early, like early, early on Wednesday night. They\u0026#39;re homeschool students, which are two of them. Fantastic. And around 2:00, 3:00 or so, submissions start till about six.\u003c/p\u003e\n\n\u003cp\u003e00:13:44:23 - 00:13:49:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so they\u0026#39;re in there for 2 or 3 hours, editing videos and, you know, like we give them, you know,\u003c/p\u003e\n\n\u003cp\u003e00:13:49:24 - 00:14:00:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsome of them like free retreats or special incentives or we let them stay after and like eat at the leader lunch, you know, eat a leader lunch that we have or whatever. But, mostly they\u0026#39;re just doing it because they like it.\u003c/p\u003e\n\n\u003cp\u003e00:14:00:14 - 00:14:03:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey\u0026#39;re fun doing it, and it\u0026#39;s a good time. All right. Next question.\u003c/p\u003e\n\n\u003cp\u003e00:14:03:28 - 00:14:14:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHow do you edit videos? Well, I just told you, like, I got students that are helping me, carry that load. I use some I but like the actual platform that I use is my preference is\u003c/p\u003e\n\n\u003cp\u003e00:14:14:24 - 00:14:18:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAdobe Premiere Pro. It is the most expensive of all the options.\u003c/p\u003e\n\n\u003cp\u003e00:14:18:29 - 00:14:22:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFinal Cut Pro is another option. You can check that out if you\u0026#39;re interested, or\u003c/p\u003e\n\n\u003cp\u003e00:14:22:16 - 00:14:41:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDaVinci resolve, both of which are cheaper than Adobe Premiere Pro, primarily because Adobe Premiere Pro has a monthly subscription cost associated with it. However, what I learned, churches have paid for it for me for now. And I mean, I, you know, wish I could do something new, do something cheaper, but I don\u0026#39;t have the bandwidth to to learn something cheaper.\u003c/p\u003e\n\n\u003cp\u003e00:14:41:13 - 00:14:48:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut there are cheaper options out there. You can of course you something like iMovie or Movie Maker on your windows and\u003c/p\u003e\n\n\u003cp\u003e00:14:48:02 - 00:14:59:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncap cut actually has a fantastic editing platform. You can do quite a bit with it and you\u0026#39;re going to look pretty professional. You can do that, obviously off of your film, but you can also do it off of like, just a\u003c/p\u003e\n\n\u003cp\u003e00:14:59:19 - 00:15:00:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nweb editor.\u003c/p\u003e\n\n\u003cp\u003e00:15:00:25 - 00:15:17:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, I believe that they\u0026#39;re, like premium or pro feature fee is not too difficult to, figure out and or not to not not too expensive. Not too high barrier to entry. So if that\u0026#39;s something you\u0026#39;re interested, go ahead and check out cap cut. All right.\u003c/p\u003e\n\n\u003cp\u003e00:15:17:01 - 00:15:23:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLast question I have here from those of you, thank you so much for submitting them via our Patreon community members.\u003c/p\u003e\n\n\u003cp\u003e00:15:23:05 - 00:15:40:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAppreciate you guys. Love you guys. Again, if you\u0026#39;re interested, check that out down below. Link in the show notes. Question is, if you are consulting me, what order would you start with? Doing something starting from nothing. We have all the in-person, nothing digital. Well, here\u0026#39;s what I would do. First of all,\u003c/p\u003e\n\n\u003cp\u003e00:15:40:15 - 00:15:43:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmake sure your website is up to date.\u003c/p\u003e\n\n\u003cp\u003e00:15:43:06 - 00:16:07:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSecond of all, then I would start creating this short form vertical, videos and I would start with three per week. Right. So some sort of recap video, if you can\u0026#39;t do a clip of your message, just do a selfie style talking head recap style video of it, right. If you do have like the long form footage of it, drop it into opus clip and try, you know, get a clip spit out.\u003c/p\u003e\n\n\u003cp\u003e00:16:07:08 - 00:16:25:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSecond video I would do is I would do some sort of educationally based, spirit promoting spiritual practice sort of video. Okay. What I mean by that is like, you can have, a video off your camera, literally any video. One time I filmed a video of a turtle walking across the street in my neighborhood. It can be that simple.\u003c/p\u003e\n\n\u003cp\u003e00:16:25:16 - 00:16:41:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can do text on screen. Three things the Bible says about prayer. 1 to 3. Right? That I\u0026#39;ll. And you can do that in any editor. You can use it in the, YouTube shorts that are the TikTok editor, the reels editor. You can bring it into something like cap cut and create it, export it and post it all those different places.\u003c/p\u003e\n\n\u003cp\u003e00:16:42:02 - 00:17:01:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut start creating those different types of content. And the last one is how to do some sort of fun thing, some sort of social challenge esque thing. Dress seven questions. And if those are too heavy on the edit side, which they are a little bit heavier on the edit side, they don\u0026#39;t have to be, but they can be do man on the street, man, get a microphone, buy a cheap one.\u003c/p\u003e\n\n\u003cp\u003e00:17:01:14 - 00:17:17:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAgain. I got some links down on my studio. Episode link down below. Buy some cheap mics and walk around and interview students in your space. Right? Like if I was doing this next week. All right, let\u0026#39;s pretend you\u0026#39;re watching this live end of 2024 and you come back in January. I\u0026#39;d walk around with a microphone.\u003c/p\u003e\n\n\u003cp\u003e00:17:17:05 - 00:17:18:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou or a student.\u003c/p\u003e\n\n\u003cp\u003e00:17:18:12 - 00:17:37:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. Off of any camera? Your camera, their camera doesn\u0026#39;t matter. Get those two little USB microphones again, link down below, grab those and then walk around. Be like, hey, what\u0026#39;s your New Year\u0026#39;s resolution this year? And then ask them or give them a microphone and you can do something even funny with it. Like me and a former resident of mine, Caleb, shout out to Caleb Flywheel, my ETA.\u003c/p\u003e\n\n\u003cp\u003e00:17:38:09 - 00:17:45:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe put our little mikes, clipped them on to like, spoons, and then we just held spoons so you can walk around with spoons if you want to, like, have some sort\u003c/p\u003e\n\n\u003cp\u003e00:17:45:02 - 00:17:51:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof, like, handle thing to hold. Right. But, you know, like, what\u0026#39;s your New Year\u0026#39;s resolution? The other person\u0026#39;s holding it and they answer and either they have one or they don\u0026#39;t.\u003c/p\u003e\n\n\u003cp\u003e00:17:52:02 - 00:18:15:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr have you broken your New Year\u0026#39;s resolution yet. And you ask them, and if you get like 8 or 10 of those people answering those questions, then you drop those in somewhere, either on your phone, you can edit something like capture or bring them in something even more powerful, like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve. Whatever your editor of Choices and edit that down, post it, keep them less than 60s and you\u0026#39;re off to the races\u003c/p\u003e\n\n\u003cp\u003e00:18:15:00 - 00:18:16:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand the eye on the prize.\u003c/p\u003e\n\n\u003cp\u003e00:18:16:25 - 00:18:35:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay, when I\u0026#39;m starting with you, the eye on the prize is to get long form videos up to YouTube. Okay, you don\u0026#39;t have to do two times a day, five days a week like I do. You do you? I do want you to be regular, and I do want you to start getting your long form pieces of content to YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:18:35:03 - 00:18:37:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s where I come in, because I can offer you\u003c/p\u003e\n\n\u003cp\u003e00:18:37:17 - 00:18:51:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncoaching where I\u0026#39;ll teach you how to do it, or my communications done for you, or I\u0026#39;ll actually do it for you. You film it, send it to me, I\u0026#39;ll edit it. We can talk about price. We\u0026#39;ll get to it. Both of those are linked down below in the description.\u003c/p\u003e\n\n\u003cp\u003e00:18:51:11 - 00:18:51:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut here on\u003c/p\u003e\n\n\u003cp\u003e00:18:51:23 - 00:19:10:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nscreen is the definitive social media guide for churches and youth ministries in 2025. I love for you to check that video out. If you\u0026#39;re watching here on YouTube, just go ahead and tap that screen. But for the rest of you, I hope you had a merry Christmas. If you\u0026#39;re watching this live, no matter when you\u0026#39;re watching it.\u003c/p\u003e\n\n\u003cp\u003e00:19:10:06 - 00:19:21:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThank you to all my Patreon supporters. Appreciate you guys. It should be having some merch sent your way. Those of you who signed up before December 2nd, don\u0026#39;t forget and as always my friends to stay hybrid.\u003c/p\u003e","summary":"This episode of Hybrid Ministry is your ultimate DIY guide to building a thriving online presence—without hiring me or anyone else. From cracking the content schedule code to creating evergreen videos to simply understanding \"hybrid,\" you’ll get practical tips, tools, and resources to dominate digital ministry in your church or youth ministry.","date_published":"2024-12-19T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/f187522f-0930-4aa4-b359-0d58847b2790.mp3","mime_type":"audio/mpeg","size_in_bytes":27924839,"duration_in_seconds":1163}]},{"id":"d3cbd103-9219-46ef-bfee-603836a855ef","title":"Episode 127: More than a Random Name Generator","url":"https://www.hybridministry.xyz/127","content_text":"🎧 BONUS WEEKLY PODCAST\nhttps://www.patreon.com/hybridministry\n\n🖥️ SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\nDESCRIPTION\nIn this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons and programming using the Random Name Generator from Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry programming!\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/127\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n//COLEADER PRICING\nCODE: HYBRIDMINISTRY10\nhttps://www.sidekick.tv/pricing\n\n//[FREE] STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CUSTOM HYBRID COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\n//CHURCH COMMUNICATIONS DONE FOR YOU!\nhttps://www.hybridministry.xyz/articles/comms\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n🕰️TIMECODES\n00:00 The Most Personal Element of Sidekick to Date\n01:34 #1 Creative Name Generator Idea\n04:27 Operating \"Pick Me\"\n06:04 #2 Creative Name Generator Idea\n07:28 #3 Creative Name Generator Idea\n08:19 Different Sound Effect Options\n10:09 #4 Creative Name Generator Idea\n11:26 #5 Creative Name Generator Idea\n\n--------------\n\n00:00:00:00 - 00:00:11:26\nNick Clason | Hybrid Ministry\nAs we've been exploring more engaging sermons through your presentations and specifically your presentation software, we're talking about sidekick in the play, this link right\n\n00:00:11:26 - 00:00:16:59\nNick Clason | Hybrid Ministry\nhere. And this is the fourth and final video, but this feature is the feature that when I saw this\n\n00:00:16:59 - 00:00:23:59\nNick Clason | Hybrid Ministry\nfeature rolled out at the Orange Conference and I believe it was 2016 when they\n\n00:00:23:59 - 00:00:28:47\nNick Clason | Hybrid Ministry\nshowed it to me, I instantly said, and then sign me up.\n\n00:00:28:51 - 00:00:50:23\nNick Clason | Hybrid Ministry\nWhat does it take? How much does it cost? Actually, I don't care. It doesn't matter. This is what I want. And this is the feature that sidekick still has rolled out to this day, in my personal opinion. It is my necklaces favorite feature, and it is one that I believe that you can and you should be using in your presentations.\n\n00:00:50:28 - 00:01:07:23\nNick Clason | Hybrid Ministry\nWhether you're a youth pastor, whether you're a college minister, whether you're an adult pastor, or whether, frankly, you're a senior pastor, it is the random name picker and random name generator. And in this video and in this episode, I want to share five of my favorite ways\n\n00:01:07:23 - 00:01:11:46\nNick Clason | Hybrid Ministry\nto creatively use the name picker. I'm going to drill deep down\n\n00:01:11:46 - 00:01:16:51\nNick Clason | Hybrid Ministry\ninto all of the features of how you can use it and utilize it, and what it has to offer.\n\n00:01:16:57 - 00:01:24:01\nNick Clason | Hybrid Ministry\nSo if you're watching here on YouTube, you're going to see a live demo and a live tutorial and a screen share of it. And don't forget, as always, there\n\n00:01:24:01 - 00:01:35:31\nNick Clason | Hybrid Ministry\nare chapters down below at the bottom of this video so that you can skip around to the ones that make the most sense to you. Welcome everyone to the Hybrid Ministry Show.\n\n00:01:35:36 - 00:01:47:54\nNick Clason | Hybrid Ministry\nSo way. Number one, that I love to use the random name generator because as you know, when you're at church, you don't know which of your youth group kids are going to show up on any given week. And\n\n00:01:47:54 - 00:02:04:52\nNick Clason | Hybrid Ministry\nso one of my favorite ways to use it is in our retreats or in our camps or within things that, that have a registration component to it, because, you know, every kid you're taking to camp, you should and you should definitely know that number because you better return with that many kids.\n\n00:02:04:53 - 00:02:20:39\nNick Clason | Hybrid Ministry\nGive me a like if you've ever worried that you lost a kid, a youth camp, and, either way, one of the things I like to do is when we have a big event and listen, what I'm about to explain is one of the things I'm going to start doing on my Patreon show. By the way, if you didn't know, we're launching a Patreon show.\n\n00:02:20:39 - 00:02:45:03\nNick Clason | Hybrid Ministry\nIf you're watching here on screen, you can see the slide. We are going to be offering bonus content, and that bonus content is going to drop once per week. And I'm very simply going to talk through all of the different ways that we are using and utilizing hybrid in our ministry, and I hope that as you sit in and as you listen, it helps you to get the creative juices going a little bit in your own brain and in your own ministry.\n\n00:02:45:03 - 00:03:06:34\nNick Clason | Hybrid Ministry\nAnd as you pursue hybrid, not because it's cool and not because digital and all that stuff is important, but really we're taking our in-person and our digital and we're putting it together, intersecting in most cases, at students cell phones, which gives us an opportunity to impact and influence them beyond the one hour of programing that we have scheduled per week.\n\n00:03:06:34 - 00:03:26:52\nNick Clason | Hybrid Ministry\nAnd so that is what my Patreon is going to do, this bonus content. But when you have an event, if you have some sort of a check in system, which I know we do, I have our, church community builder, CBM, we have a, report that runs for anyone who's checked in within the last 24 hours.\n\n00:03:26:57 - 00:03:29:54\nNick Clason | Hybrid Ministry\nAnd so what happens then is, basically\n\n00:03:29:54 - 00:03:53:47\nNick Clason | Hybrid Ministry\nonce an event has started, I can go into that report, I can download into an Excel sheet, so to speak, or like a dot CSV. I can know all the names of the students who are there. I don't have to guess about the kids who I think might be there, who I thought I saw, but I know for a fact they've checked in and then I can put their names into the random name generator, and then I can use that for raffle giveaways, prizes, and all sorts of things.\n\n00:03:53:47 - 00:04:18:27\nNick Clason | Hybrid Ministry\nAnd so say that that spits out into an Excel sheet. You're looking here at an Excel sheet, and you can just highlight an entire cell. Copy. Copy that. Go over here to your name picker. Click edit. Click edit. Pick me. Go to your book editor Payson, and boom, just in case you also wanted their numbers as well. And so now we got all of the names in here.\n\n00:04:18:32 - 00:04:42:00\nNick Clason | Hybrid Ministry\nAnd and then when I go ahead and I get ready to roll this thing, you'll notice. Let me get this full screen here. If you're watching, pretend this is your projector, you're going to drag that window over to your projector. And then you are going to click present and you're good to go. And so now here I am, I want to play and I want to run this pick me game.\n\n00:04:42:00 - 00:05:07:27\nNick Clason | Hybrid Ministry\nAnd so, I'm going to turn it on to random. And we're going to get this thing rolling and I'm gonna see who's going to win. And it's Nikola to pitch the earbud. Believer himself. And so when you're running it right, you can do things like hide last item. So if I don't want to pitch to win, I can turn this on ahead of time so that it doesn't stop on him again, even though it did.\n\n00:05:07:27 - 00:05:27:33\nNick Clason | Hybrid Ministry\nBut now he's gone and now I'm going to get a new winner. Jacob Jalen Williams himself. Right. Here's the beautiful thing. If you don't trust your tech person, you can do this from your phone. You can do this remotely from an iPad. Or you can do this remotely from even a whole different computer. And you don't even have to be on the same network as that computer.\n\n00:05:27:37 - 00:05:28:42\nNick Clason | Hybrid Ministry\nYou're logged into sidekick\n\n00:05:28:42 - 00:05:44:50\nNick Clason | Hybrid Ministry\non your in your tech booth, and if you're logged in to sidekick from your phone or whatever device, you can run it from both. We are all in on sidekick in fact. Link down below if you want to see our setup of how we do it. To jump back and forth between pro presenter and sidekick, we haven't made the shift to be\n\n00:05:44:50 - 00:05:47:41\nNick Clason | Hybrid Ministry\nall in with worship because that's a whole different department.\n\n00:05:47:46 - 00:06:02:42\nNick Clason | Hybrid Ministry\nI don't call the shots. If I did, we would be all in on sidekick, but since we're not, we have a video switcher. And if you want to be able to bounce back and forth between the two so that you can have the elements of purpose that you like, but all the interactive features of sidekick that you like, check that out down below.\n\n00:06:02:42 - 00:06:29:26\nNick Clason | Hybrid Ministry\nNow, idea number two, one that I really like is rather than names. We've actually done this before in this presentation, and I'm going to show you how to set it up. I did like a series or a message on labels. And so I actually, what I did was, I think I have it in here. I brought in, like, a label, like a hello, my name is type of label, and I just got it loaded.\n\n00:06:29:40 - 00:06:56:34\nNick Clason | Hybrid Ministry\nAnd very simply, when it was sitting there on screen and I was teaching, I used that teaching moment sort of as an opportunity to, to to cycle through and filter through some of the different types of labels that we face or that we think we face or that we see or that we feel or that we might even struggle with sometimes, as, you know, people, as teenagers, as followers of Jesus.\n\n00:06:56:39 - 00:07:22:56\nNick Clason | Hybrid Ministry\nAnd so you don't have to just let this be like a random name picker thing. Like you can also use and utilize this as an opportunity, within your teaching, within your teaching components. And so as you see here on screen, I have the hello, my name is name Tag right here. And then they are just simply filtering through, different types of labels that you or that students might struggle with.\n\n00:07:22:56 - 00:07:37:08\nNick Clason | Hybrid Ministry\nAnd that's an opportunity then to go ahead and and use that as a part of your teaching point. Now my third favorite way to go ahead and use the random name generator is, to use a thing called a Volun told\n\n00:07:37:08 - 00:07:50:43\nNick Clason | Hybrid Ministry\ngenerator. And we talked about this a little bit in the, we'll, video in the last video about how you can make a definitive or declarative statement, like the person with the tallest socks, that's only one person.\n\n00:07:50:45 - 00:08:10:03\nNick Clason | Hybrid Ministry\nSo the person with the tallest socks in your room, they come up in place. So if you don't have a set up or if you don't have check in, but you still want to use this kind of Volun told generator sort of thing, you can put generic statements about students, and then you can use that to get people to come on up as contestants for games and stuff like that.\n\n00:08:10:08 - 00:08:29:16\nNick Clason | Hybrid Ministry\nAnd again, it's just a great way to not have to do the who wants to play? And you're like, how did I pick that kid or not? Like the the random name generator is king and the random name generator decides. And what's cool, even in its customization, right, is that you can create different sound effects, right? So like, there is like a thumbs up sound effect.\n\n00:08:29:16 - 00:08:48:58\nNick Clason | Hybrid Ministry\nThere is a, kind of shrugging like middle of the road sound effect. And then there's like a party horn sound effect. So if you were playing this and you had the sort of like, like maybe a bad prize or something, you weren't so sure about that you didn't want, this is what the thumbs down sound effect sounds like.\n\n00:08:49:02 - 00:09:06:04\nNick Clason | Hybrid Ministry\nThat. But, yeah, it's a bummer. No, no one wants is smudging. Like, that's how Thunder fans kind of feel right now anyway. But then you go ahead and you're like that. This guy's kind of mid tier. We're not not really sure if we have an, opinion yet of him or not. Really sure if winning this thing in our youth ministry, we really have an opinion of it.\n\n00:09:06:04 - 00:09:27:42\nNick Clason | Hybrid Ministry\nYet Dugas. Yeah, okay. Whatever. You know, but then, like, you win something great or like it's a grand prize or something that people really actually want. I mean, he's a front runner for MVP. Let's just be honest. He's outpacing Luke does is the Thunder are the number one seed in the West. And they are the juggernaut that everyone should be afraid of.\n\n00:09:27:42 - 00:09:45:45\nNick Clason | Hybrid Ministry\nAnd it's led by this guy. And so you should you should have that sound. Hey give me a like if you're a, Thunder fan and please don't unsubscribe if you, do you happen to be a mavericks fan? Because we are here trying to make this hybrid ministry thing. We're trying to make it helpful to you. In fact, right here on screen.\n\n00:09:45:45 - 00:10:04:02\nNick Clason | Hybrid Ministry\nDon't forget Code Hybrid Ministry ten. If you've never used you. I am. Or if you've never signed up for anything with do I am before for 10% off for a year of premium, Premium or Premium Plus? You can check out the pricing link down below. We also offer custom coaching. It's my free strategy guide. Go ahead and scan that QR code, check out our Patreon.\n\n00:10:04:02 - 00:10:25:49\nNick Clason | Hybrid Ministry\nAnd hey, while you're here, go ahead and vote on which coffee shop is the best. My fourth idiom that I really like to do is kind of like the kind of like the the name tag one that I showed you a minute ago. So instead of it, I mean, like a teaching point, a lot of times I will create a welcome slide, right?\n\n00:10:25:49 - 00:10:41:58\nNick Clason | Hybrid Ministry\nAnd these slides, just like all the other ones, they're, they're highly adaptable. So you can put any slides you want. You can, add an image, you can make a color, you can add a video background from something from YouTube. Even so like we've used this video before in\n\n00:10:41:58 - 00:10:48:42\nNick Clason | Hybrid Ministry\nprevious videos here, even on this playlist. And so if you wanted it to be a video one, you could embed this YouTube video right here.\n\n00:10:48:47 - 00:11:09:10\nNick Clason | Hybrid Ministry\nOr you could add one of these videos from a bank of other videos that you have used before using the past. But whatever the case might be, I'll do this where like, we have like, a leader lunch. And so people have volun, or have RSVP ahead of time. And so I will, put all of their names into the generator and I will say, leader, lunch welcome.\n\n00:11:09:10 - 00:11:27:14\nNick Clason | Hybrid Ministry\nWith an arrow pointing to where their name is going to be here on People Picker and all the names are just filtering through. And then we may use that as a giveaway sort of feature in the, in the, you know, in the background or whatever, or not. We'll see. But those are sort of all just kind of different ways and different ideas that I like to use the name picker.\n\n00:11:27:14 - 00:11:47:40\nNick Clason | Hybrid Ministry\nAnd then of course, number five, I'm going to share on my Patreon page. And don't forget, this is the last time that I'm going to do this. To those of you listening to the regular podcast or on YouTube, but I just, I, I'm so, so stoked and I'm so pumped about our Patreon because it is a dollar a week, $4 a month.\n\n00:11:47:44 - 00:12:05:54\nNick Clason | Hybrid Ministry\nI think it's less than the cost of a cup of coffee. But I want to get coffee with you. I want to sit down. I want to chat. Youth ministry. I want to chat. Creativity. I want to chat. How to make your programing more engaging? Because Gen Z and Gen Alpha, they want a more custom and personalized approach.\n\n00:12:05:54 - 00:12:33:09\nNick Clason | Hybrid Ministry\nAnd I believe that sidekick not only in this beta version, but also in the future. Rolling out has the tools that it takes to do that. I'm challenging myself to use sidekick every single time we're in the room with our students, and I want to encourage you to try and lean into your creativity and do the same. And so I know when I hear a brainstorm that's helpful for me to just listen to someone else and then beg and borrow and steal and tweak and adapt and use different ideas.\n\n00:12:33:14 - 00:12:56:08\nNick Clason | Hybrid Ministry\nAnd so that's why I want my Patreon to be is just a place for you guys to get that weekly sort of bonus content, along with, as you see here, on screen, exclusive merch and exclusive sticker for everyone who signs up before the month of December. December 2nd, they'll be yours. I'll mail it to you. You can help me choose some show and segment topics, and also some shout outs special for those over there on my Patreon page.\n\n00:12:56:08 - 00:13:18:37\nNick Clason | Hybrid Ministry\nBut that number five idea that's over there going to be in this week's Patreon will drop on Monday of this week. So once again, my friends so excited that you here. Thank you for diving in deep with sidekick. The next episode we are going to be hopping into all things Christmas, Christmas parties, holiday planning, and everything that you need to know to round out the year.\n\n00:13:18:37 - 00:13:29:16\nNick Clason | Hybrid Ministry\nAmazingly, in your ministry. Finish strong. The Lord is equipped you for what he has you doing. But don't forget and as always my friends, to stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBONUS WEEKLY PODCAST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u003cstrong\u003eSIDEKICK SETUP GUIDE\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons and programming using the Random Name Generator from Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry programming!\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/127\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/127\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//COLEADER PRICING\u003cbr\u003e\nCODE: HYBRIDMINISTRY10\u003cbr\u003e\n\u003ca href=\"https://www.sidekick.tv/pricing\" rel=\"nofollow\"\u003ehttps://www.sidekick.tv/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CUSTOM HYBRID COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMUNICATIONS DONE FOR YOU!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The Most Personal Element of Sidekick to Date\u003cbr\u003e\n01:34 #1 Creative Name Generator Idea\u003cbr\u003e\n04:27 Operating \u0026quot;Pick Me\u0026quot;\u003cbr\u003e\n06:04 #2 Creative Name Generator Idea\u003cbr\u003e\n07:28 #3 Creative Name Generator Idea\u003cbr\u003e\n08:19 Different Sound Effect Options\u003cbr\u003e\n10:09 #4 Creative Name Generator Idea\u003cbr\u003e\n11:26 #5 Creative Name Generator Idea\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:11:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAs we\u0026#39;ve been exploring more engaging sermons through your presentations and specifically your presentation software, we\u0026#39;re talking about sidekick in the play, this link right\u003c/p\u003e\n\n\u003cp\u003e00:00:11:26 - 00:00:16:59\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhere. And this is the fourth and final video, but this feature is the feature that when I saw this\u003c/p\u003e\n\n\u003cp\u003e00:00:16:59 - 00:00:23:59\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfeature rolled out at the Orange Conference and I believe it was 2016 when they\u003c/p\u003e\n\n\u003cp\u003e00:00:23:59 - 00:00:28:47\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nshowed it to me, I instantly said, and then sign me up.\u003c/p\u003e\n\n\u003cp\u003e00:00:28:51 - 00:00:50:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat does it take? How much does it cost? Actually, I don\u0026#39;t care. It doesn\u0026#39;t matter. This is what I want. And this is the feature that sidekick still has rolled out to this day, in my personal opinion. It is my necklaces favorite feature, and it is one that I believe that you can and you should be using in your presentations.\u003c/p\u003e\n\n\u003cp\u003e00:00:50:28 - 00:01:07:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhether you\u0026#39;re a youth pastor, whether you\u0026#39;re a college minister, whether you\u0026#39;re an adult pastor, or whether, frankly, you\u0026#39;re a senior pastor, it is the random name picker and random name generator. And in this video and in this episode, I want to share five of my favorite ways\u003c/p\u003e\n\n\u003cp\u003e00:01:07:23 - 00:01:11:46\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto creatively use the name picker. I\u0026#39;m going to drill deep down\u003c/p\u003e\n\n\u003cp\u003e00:01:11:46 - 00:01:16:51\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ninto all of the features of how you can use it and utilize it, and what it has to offer.\u003c/p\u003e\n\n\u003cp\u003e00:01:16:57 - 00:01:24:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you\u0026#39;re watching here on YouTube, you\u0026#39;re going to see a live demo and a live tutorial and a screen share of it. And don\u0026#39;t forget, as always, there\u003c/p\u003e\n\n\u003cp\u003e00:01:24:01 - 00:01:35:31\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nare chapters down below at the bottom of this video so that you can skip around to the ones that make the most sense to you. Welcome everyone to the Hybrid Ministry Show.\u003c/p\u003e\n\n\u003cp\u003e00:01:35:36 - 00:01:47:54\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo way. Number one, that I love to use the random name generator because as you know, when you\u0026#39;re at church, you don\u0026#39;t know which of your youth group kids are going to show up on any given week. And\u003c/p\u003e\n\n\u003cp\u003e00:01:47:54 - 00:02:04:52\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nso one of my favorite ways to use it is in our retreats or in our camps or within things that, that have a registration component to it, because, you know, every kid you\u0026#39;re taking to camp, you should and you should definitely know that number because you better return with that many kids.\u003c/p\u003e\n\n\u003cp\u003e00:02:04:53 - 00:02:20:39\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGive me a like if you\u0026#39;ve ever worried that you lost a kid, a youth camp, and, either way, one of the things I like to do is when we have a big event and listen, what I\u0026#39;m about to explain is one of the things I\u0026#39;m going to start doing on my Patreon show. By the way, if you didn\u0026#39;t know, we\u0026#39;re launching a Patreon show.\u003c/p\u003e\n\n\u003cp\u003e00:02:20:39 - 00:02:45:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re watching here on screen, you can see the slide. We are going to be offering bonus content, and that bonus content is going to drop once per week. And I\u0026#39;m very simply going to talk through all of the different ways that we are using and utilizing hybrid in our ministry, and I hope that as you sit in and as you listen, it helps you to get the creative juices going a little bit in your own brain and in your own ministry.\u003c/p\u003e\n\n\u003cp\u003e00:02:45:03 - 00:03:06:34\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as you pursue hybrid, not because it\u0026#39;s cool and not because digital and all that stuff is important, but really we\u0026#39;re taking our in-person and our digital and we\u0026#39;re putting it together, intersecting in most cases, at students cell phones, which gives us an opportunity to impact and influence them beyond the one hour of programing that we have scheduled per week.\u003c/p\u003e\n\n\u003cp\u003e00:03:06:34 - 00:03:26:52\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that is what my Patreon is going to do, this bonus content. But when you have an event, if you have some sort of a check in system, which I know we do, I have our, church community builder, CBM, we have a, report that runs for anyone who\u0026#39;s checked in within the last 24 hours.\u003c/p\u003e\n\n\u003cp\u003e00:03:26:57 - 00:03:29:54\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so what happens then is, basically\u003c/p\u003e\n\n\u003cp\u003e00:03:29:54 - 00:03:53:47\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nonce an event has started, I can go into that report, I can download into an Excel sheet, so to speak, or like a dot CSV. I can know all the names of the students who are there. I don\u0026#39;t have to guess about the kids who I think might be there, who I thought I saw, but I know for a fact they\u0026#39;ve checked in and then I can put their names into the random name generator, and then I can use that for raffle giveaways, prizes, and all sorts of things.\u003c/p\u003e\n\n\u003cp\u003e00:03:53:47 - 00:04:18:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so say that that spits out into an Excel sheet. You\u0026#39;re looking here at an Excel sheet, and you can just highlight an entire cell. Copy. Copy that. Go over here to your name picker. Click edit. Click edit. Pick me. Go to your book editor Payson, and boom, just in case you also wanted their numbers as well. And so now we got all of the names in here.\u003c/p\u003e\n\n\u003cp\u003e00:04:18:32 - 00:04:42:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd and then when I go ahead and I get ready to roll this thing, you\u0026#39;ll notice. Let me get this full screen here. If you\u0026#39;re watching, pretend this is your projector, you\u0026#39;re going to drag that window over to your projector. And then you are going to click present and you\u0026#39;re good to go. And so now here I am, I want to play and I want to run this pick me game.\u003c/p\u003e\n\n\u003cp\u003e00:04:42:00 - 00:05:07:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, I\u0026#39;m going to turn it on to random. And we\u0026#39;re going to get this thing rolling and I\u0026#39;m gonna see who\u0026#39;s going to win. And it\u0026#39;s Nikola to pitch the earbud. Believer himself. And so when you\u0026#39;re running it right, you can do things like hide last item. So if I don\u0026#39;t want to pitch to win, I can turn this on ahead of time so that it doesn\u0026#39;t stop on him again, even though it did.\u003c/p\u003e\n\n\u003cp\u003e00:05:07:27 - 00:05:27:33\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut now he\u0026#39;s gone and now I\u0026#39;m going to get a new winner. Jacob Jalen Williams himself. Right. Here\u0026#39;s the beautiful thing. If you don\u0026#39;t trust your tech person, you can do this from your phone. You can do this remotely from an iPad. Or you can do this remotely from even a whole different computer. And you don\u0026#39;t even have to be on the same network as that computer.\u003c/p\u003e\n\n\u003cp\u003e00:05:27:37 - 00:05:28:42\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou\u0026#39;re logged into sidekick\u003c/p\u003e\n\n\u003cp\u003e00:05:28:42 - 00:05:44:50\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\non your in your tech booth, and if you\u0026#39;re logged in to sidekick from your phone or whatever device, you can run it from both. We are all in on sidekick in fact. Link down below if you want to see our setup of how we do it. To jump back and forth between pro presenter and sidekick, we haven\u0026#39;t made the shift to be\u003c/p\u003e\n\n\u003cp\u003e00:05:44:50 - 00:05:47:41\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nall in with worship because that\u0026#39;s a whole different department.\u003c/p\u003e\n\n\u003cp\u003e00:05:47:46 - 00:06:02:42\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI don\u0026#39;t call the shots. If I did, we would be all in on sidekick, but since we\u0026#39;re not, we have a video switcher. And if you want to be able to bounce back and forth between the two so that you can have the elements of purpose that you like, but all the interactive features of sidekick that you like, check that out down below.\u003c/p\u003e\n\n\u003cp\u003e00:06:02:42 - 00:06:29:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, idea number two, one that I really like is rather than names. We\u0026#39;ve actually done this before in this presentation, and I\u0026#39;m going to show you how to set it up. I did like a series or a message on labels. And so I actually, what I did was, I think I have it in here. I brought in, like, a label, like a hello, my name is type of label, and I just got it loaded.\u003c/p\u003e\n\n\u003cp\u003e00:06:29:40 - 00:06:56:34\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd very simply, when it was sitting there on screen and I was teaching, I used that teaching moment sort of as an opportunity to, to to cycle through and filter through some of the different types of labels that we face or that we think we face or that we see or that we feel or that we might even struggle with sometimes, as, you know, people, as teenagers, as followers of Jesus.\u003c/p\u003e\n\n\u003cp\u003e00:06:56:39 - 00:07:22:56\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you don\u0026#39;t have to just let this be like a random name picker thing. Like you can also use and utilize this as an opportunity, within your teaching, within your teaching components. And so as you see here on screen, I have the hello, my name is name Tag right here. And then they are just simply filtering through, different types of labels that you or that students might struggle with.\u003c/p\u003e\n\n\u003cp\u003e00:07:22:56 - 00:07:37:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s an opportunity then to go ahead and and use that as a part of your teaching point. Now my third favorite way to go ahead and use the random name generator is, to use a thing called a Volun told\u003c/p\u003e\n\n\u003cp\u003e00:07:37:08 - 00:07:50:43\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngenerator. And we talked about this a little bit in the, we\u0026#39;ll, video in the last video about how you can make a definitive or declarative statement, like the person with the tallest socks, that\u0026#39;s only one person.\u003c/p\u003e\n\n\u003cp\u003e00:07:50:45 - 00:08:10:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo the person with the tallest socks in your room, they come up in place. So if you don\u0026#39;t have a set up or if you don\u0026#39;t have check in, but you still want to use this kind of Volun told generator sort of thing, you can put generic statements about students, and then you can use that to get people to come on up as contestants for games and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:08:10:08 - 00:08:29:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd again, it\u0026#39;s just a great way to not have to do the who wants to play? And you\u0026#39;re like, how did I pick that kid or not? Like the the random name generator is king and the random name generator decides. And what\u0026#39;s cool, even in its customization, right, is that you can create different sound effects, right? So like, there is like a thumbs up sound effect.\u003c/p\u003e\n\n\u003cp\u003e00:08:29:16 - 00:08:48:58\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThere is a, kind of shrugging like middle of the road sound effect. And then there\u0026#39;s like a party horn sound effect. So if you were playing this and you had the sort of like, like maybe a bad prize or something, you weren\u0026#39;t so sure about that you didn\u0026#39;t want, this is what the thumbs down sound effect sounds like.\u003c/p\u003e\n\n\u003cp\u003e00:08:49:02 - 00:09:06:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat. But, yeah, it\u0026#39;s a bummer. No, no one wants is smudging. Like, that\u0026#39;s how Thunder fans kind of feel right now anyway. But then you go ahead and you\u0026#39;re like that. This guy\u0026#39;s kind of mid tier. We\u0026#39;re not not really sure if we have an, opinion yet of him or not. Really sure if winning this thing in our youth ministry, we really have an opinion of it.\u003c/p\u003e\n\n\u003cp\u003e00:09:06:04 - 00:09:27:42\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYet Dugas. Yeah, okay. Whatever. You know, but then, like, you win something great or like it\u0026#39;s a grand prize or something that people really actually want. I mean, he\u0026#39;s a front runner for MVP. Let\u0026#39;s just be honest. He\u0026#39;s outpacing Luke does is the Thunder are the number one seed in the West. And they are the juggernaut that everyone should be afraid of.\u003c/p\u003e\n\n\u003cp\u003e00:09:27:42 - 00:09:45:45\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s led by this guy. And so you should you should have that sound. Hey give me a like if you\u0026#39;re a, Thunder fan and please don\u0026#39;t unsubscribe if you, do you happen to be a mavericks fan? Because we are here trying to make this hybrid ministry thing. We\u0026#39;re trying to make it helpful to you. In fact, right here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:09:45:45 - 00:10:04:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDon\u0026#39;t forget Code Hybrid Ministry ten. If you\u0026#39;ve never used you. I am. Or if you\u0026#39;ve never signed up for anything with do I am before for 10% off for a year of premium, Premium or Premium Plus? You can check out the pricing link down below. We also offer custom coaching. It\u0026#39;s my free strategy guide. Go ahead and scan that QR code, check out our Patreon.\u003c/p\u003e\n\n\u003cp\u003e00:10:04:02 - 00:10:25:49\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd hey, while you\u0026#39;re here, go ahead and vote on which coffee shop is the best. My fourth idiom that I really like to do is kind of like the kind of like the the name tag one that I showed you a minute ago. So instead of it, I mean, like a teaching point, a lot of times I will create a welcome slide, right?\u003c/p\u003e\n\n\u003cp\u003e00:10:25:49 - 00:10:41:58\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd these slides, just like all the other ones, they\u0026#39;re, they\u0026#39;re highly adaptable. So you can put any slides you want. You can, add an image, you can make a color, you can add a video background from something from YouTube. Even so like we\u0026#39;ve used this video before in\u003c/p\u003e\n\n\u003cp\u003e00:10:41:58 - 00:10:48:42\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nprevious videos here, even on this playlist. And so if you wanted it to be a video one, you could embed this YouTube video right here.\u003c/p\u003e\n\n\u003cp\u003e00:10:48:47 - 00:11:09:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr you could add one of these videos from a bank of other videos that you have used before using the past. But whatever the case might be, I\u0026#39;ll do this where like, we have like, a leader lunch. And so people have volun, or have RSVP ahead of time. And so I will, put all of their names into the generator and I will say, leader, lunch welcome.\u003c/p\u003e\n\n\u003cp\u003e00:11:09:10 - 00:11:27:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWith an arrow pointing to where their name is going to be here on People Picker and all the names are just filtering through. And then we may use that as a giveaway sort of feature in the, in the, you know, in the background or whatever, or not. We\u0026#39;ll see. But those are sort of all just kind of different ways and different ideas that I like to use the name picker.\u003c/p\u003e\n\n\u003cp\u003e00:11:27:14 - 00:11:47:40\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then of course, number five, I\u0026#39;m going to share on my Patreon page. And don\u0026#39;t forget, this is the last time that I\u0026#39;m going to do this. To those of you listening to the regular podcast or on YouTube, but I just, I, I\u0026#39;m so, so stoked and I\u0026#39;m so pumped about our Patreon because it is a dollar a week, $4 a month.\u003c/p\u003e\n\n\u003cp\u003e00:11:47:44 - 00:12:05:54\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI think it\u0026#39;s less than the cost of a cup of coffee. But I want to get coffee with you. I want to sit down. I want to chat. Youth ministry. I want to chat. Creativity. I want to chat. How to make your programing more engaging? Because Gen Z and Gen Alpha, they want a more custom and personalized approach.\u003c/p\u003e\n\n\u003cp\u003e00:12:05:54 - 00:12:33:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I believe that sidekick not only in this beta version, but also in the future. Rolling out has the tools that it takes to do that. I\u0026#39;m challenging myself to use sidekick every single time we\u0026#39;re in the room with our students, and I want to encourage you to try and lean into your creativity and do the same. And so I know when I hear a brainstorm that\u0026#39;s helpful for me to just listen to someone else and then beg and borrow and steal and tweak and adapt and use different ideas.\u003c/p\u003e\n\n\u003cp\u003e00:12:33:14 - 00:12:56:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that\u0026#39;s why I want my Patreon to be is just a place for you guys to get that weekly sort of bonus content, along with, as you see here, on screen, exclusive merch and exclusive sticker for everyone who signs up before the month of December. December 2nd, they\u0026#39;ll be yours. I\u0026#39;ll mail it to you. You can help me choose some show and segment topics, and also some shout outs special for those over there on my Patreon page.\u003c/p\u003e\n\n\u003cp\u003e00:12:56:08 - 00:13:18:37\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut that number five idea that\u0026#39;s over there going to be in this week\u0026#39;s Patreon will drop on Monday of this week. So once again, my friends so excited that you here. Thank you for diving in deep with sidekick. The next episode we are going to be hopping into all things Christmas, Christmas parties, holiday planning, and everything that you need to know to round out the year.\u003c/p\u003e\n\n\u003cp\u003e00:13:18:37 - 00:13:29:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAmazingly, in your ministry. Finish strong. The Lord is equipped you for what he has you doing. But don\u0026#39;t forget and as always my friends, to stay hybrid.\u003c/p\u003e","summary":"In this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons and programming using the Random Name Generator from Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry programming!","date_published":"2024-12-12T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/d3cbd103-9219-46ef-bfee-603836a855ef.mp3","mime_type":"audio/mpeg","size_in_bytes":19455134,"duration_in_seconds":810}]},{"id":"b0517222-d328-4f9a-a647-b0e7128bcff2","title":"Episode 126: Youth Ministry Christmas Party Idea!","url":"https://www.hybridministry.xyz/126","content_text":"🦸‍ BECOME A HYBRID HERO\nhttps://www.patreon.com/hybridministry\n\n🎬 THE ULTIMATE CHRISTMAS MOVIE SHOWDOWN\nhttps://www.downloadyouthministry.com/p/the-ultimate-christmas-movie-showdown/christmas/christmas-games-9784.html\n\nDESCRIPTION\n🎄 It’s the most wonderful time of the year! Ready to throw the BEST Youth Ministry Christmas Party ever? 🎉 In this episode, Nick Clason of the Hybrid Ministry Podcast spills the peppermint-flavored tea on how to make your event unforgettable! 🏆 Whether it’s the Ultimate Christmas Movie Showdown, hilarious games, or social media outreach, this guide has it ALL.\n\n🌟 Grab the downloadable Christmas party resource on Download Youth Ministry—complete with voting brackets, social media assets, and everything you need to pull off a high-energy, crowd-engaging event that doubles as a killer social media strategy. 🎅✨\n\n👇 Grab the resource now: DownloadYouthMinistry.com\n\n🎬 Watch till the end for tips on engaging Gen Alpha and crushing it on YouTube. And as always, my friends, stay hybrid! 🚀\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/126\n\n//10% OFF CO-LEADER\nCODE: HYBRIDMINISTRY10\nhttps://www.sidekick.tv/pricing\n\n//CUSTOM COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\n//CHURCH COMMS DONE FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n🕰️TIMECODES\n00:00 Make Your Christmas Event Pop This Year!\n01:59 How to Use a Bracket?\n03:56 The Ultimate Christmas Movie Showdown Explained\n05:25 The 16 Movies\n06:20 What's Included in the Download?\n10:00 How do you Crown a Winner?\n12:27 Our Hybrid December Plans\n14:14 YouTube for your Youth Ministry\n\n--------------\n✍️ TRANSCRIPT\n00:00:00:00 - 00:00:01:16\nNick Clason | Hybrid Ministry\nStudent\n\n00:00:01:16 - 00:00:06:05\nNick Clason | Hybrid Ministry\nministry Christmas party. I mean, it is the preeminent\n\n00:00:06:05 - 00:00:08:18\nNick Clason | Hybrid Ministry\nevent of the year. You play\n\n00:00:08:18 - 00:00:19:09\nNick Clason | Hybrid Ministry\ndozens of games, you eat even more sweets, and you serve hot chocolate. Maybe you play a Christmas movie. What if I told you that I had the\n\n00:00:19:09 - 00:00:26:09\nNick Clason | Hybrid Ministry\nevent that was going to make your Christmas party? Absolutely pop? Well,\n\n00:00:26:09 - 00:00:26:29\nNick Clason | Hybrid Ministry\nhere it is. It\n\n00:00:26:29 - 00:00:31:09\nNick Clason | Hybrid Ministry\nOh.\n\n00:00:36:02 - 00:00:40:29\nNick Clason | Hybrid Ministry\nand incorporate this style of event, along with all of the other ways\n\n00:00:40:29 - 00:00:50:00\nNick Clason | Hybrid Ministry\nthat if you don't want to use it for your party, or it's a little bit too late to lead in to your party, that you can use this style of resource if you scrub ahead,\n\n00:00:50:00 - 00:00:55:04\nNick Clason | Hybrid Ministry\nI am going to go ahead and offer this resource to you so you can go ahead and check that out.\n\n00:00:55:08 - 00:01:18:21\nNick Clason | Hybrid Ministry\nIf you're watching here on screen, you can see that timestamp. If not, just hit the link down below in the show notes or head to Hybridministry.xyz/127. But we are going to talk Christmas party. We're going to talk outreach and we're going to talk social media. And this event has all of those. And this product has all those wrapped into one single thing.\n\n00:01:18:21 - 00:01:18:27\nNick Clason | Hybrid Ministry\nIf you're\n\n00:01:18:27 - 00:01:23:03\nNick Clason | Hybrid Ministry\nOh.\n\n00:01:23:03 - 00:01:36:03\nNick Clason | Hybrid Ministry\nmeetings and things you have to do. You got to come up with games and lessons and and manage parents and volunteers and senior pastors and oh yeah, social media and oh yeah, the Christmas event and. Oh yeah, and oh yeah. And oh\n\n00:01:36:03 - 00:01:36:19\nNick Clason | Hybrid Ministry\nyeah.\n\n00:01:36:19 - 00:01:48:01\nNick Clason | Hybrid Ministry\nAnd oh yeah. But in this event guide, you will have the ability to crush, social media outreach and your Christmas party all in one fell swoop. It is going to be amazing.\n\n00:01:48:01 - 00:01:52:11\nNick Clason | Hybrid Ministry\nOh.\n\n00:01:54:25 - 00:01:56:15\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:01:56:21 - 00:01:58:14\nNick Clason | Hybrid Ministry\nTis the season. Let's hop in.\n\n00:01:58:14 - 00:02:00:26\nNick Clason | Hybrid Ministry\nSo in\n\n00:02:00:26 - 00:02:02:16\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:02:18:19 - 00:02:25:08\nNick Clason | Hybrid Ministry\nhere at the top of the YouTube video, I did the ultimate event guide to the World's Greatest donut that,\n\n00:02:25:10 - 00:02:42:17\nNick Clason | Hybrid Ministry\nAnd in that video you can download my event guide. It's complete with a shopping list and all those types of things. And also sends you to download Youth Ministry where you can buy this voting style event. But this has been something that has been a staple of my ministry and a staple of honestly, what I've done for years.\n\n00:02:42:17 - 00:03:04:01\nNick Clason | Hybrid Ministry\nAnd essentially I'm borrowing from the like, wave or the popularity of like a march madness bracket style voting. And so, like in our space, we have this big window that opens into like a small sort of like half court indoor gymnasium sort of deal. And we printed a custom size vinyl banner, for six, for a 16 team bracket.\n\n00:03:04:04 - 00:03:22:26\nNick Clason | Hybrid Ministry\nAnd then we put, those things we just, you know, print them out on computer paper or whatever, cut them out. And we do these, like, style events 2 or 3 times throughout the year. So like I said in that video linked, just a second ago, we have done like the world's greatest donut. We have voted on the best.\n\n00:03:22:26 - 00:03:34:11\nNick Clason | Hybrid Ministry\nWe did last March Madness. One year we have voted on the world's best, like, mascot. And then that mascot became our official student ministry mascot. Shout out to Pugsley\n\n00:03:34:11 - 00:03:38:02\nNick Clason | Hybrid Ministry\nthe platypus! We've done all sorts of different like voting\n\n00:03:38:02 - 00:03:49:06\nNick Clason | Hybrid Ministry\nand challenge based style things. It's just like a fun way to sort of like, create, competition and conversation around something for like several weeks in a row.\n\n00:03:49:06 - 00:03:50:29\nNick Clason | Hybrid Ministry\nAnd in this particular instance, we're\n\n00:03:50:29 - 00:03:56:04\nNick Clason | Hybrid Ministry\ndoing the ultimate Christmas movie showdown. Now, by the time that this video drops, you're\n\n00:03:56:04 - 00:03:57:24\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:03:57:24 - 00:04:13:20\nNick Clason | Hybrid Ministry\nChristmas party or even slightly beyond your Christmas party. But if you have not made it yet to your Christmas party, then what you can do. And this is what we did. We did a Christmas movie watch party, but we're allowing the students to vote on the Christmas movie.\n\n00:04:13:20 - 00:04:37:14\nNick Clason | Hybrid Ministry\nAnd so that's what's really cool, is we actually at our costume party on the 30th of October, we revealed that the Christmas bracket was now live, and then the students could vote on it. And the best thing about this is, again, if this is already past, your party's already past. You can do something like this just very simply on social media, during sort of the holiday lull, you can do, every week is a new round or you can do it.\n\n00:04:37:14 - 00:04:42:22\nNick Clason | Hybrid Ministry\nEvery day is a new round. And that's the thing. Like so even if like you download this now\n\n00:04:42:22 - 00:04:52:24\nNick Clason | Hybrid Ministry\nand then you go and you play a movie at your Christmas event next week, you can do every day on social media as a round. And there's all sorts of different ways to capture\n\n00:04:52:24 - 00:05:04:19\nNick Clason | Hybrid Ministry\nElf white Christmas elf faces off against White Christmas. That's the one seed versus the 16. They're not listed there. But you know, and once the students start voting, you can tell who the overall one seed is.\n\n00:05:04:24 - 00:05:31:21\nNick Clason | Hybrid Ministry\nThen in the eight nine matchup we have Frosty the Snowman versus the year without a Santa Claus. Then in the four I think 13 413 matchup, we have Christmas vacation pairing off against Christmas with the Kranks Muppet Christmas Carol versus Rudolph the Red-Nosed reindeer, Home Alone, which is the two seed versus It's a Wonderful Life A Christmas Story, which is a seven versus Polar Express, which is a ten, the Santa Claus, which is a three, versus Jingle All the Way, which is like a 14, I think.\n\n00:05:25:00 - 00:05:26:20\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:05:31:25 - 00:05:42:17\nNick Clason | Hybrid Ministry\nAnd then Santa Claus is Coming to Town versus How the Grinch Stole Christmas in the six versus, I think, 11 match up there. And so this PowerPoint file, you can very simply edit the winners. Right? So if elf beats white Christmas in the voting, you can move it ahead. And you can use that in your space to write these in.\n\n00:06:18:28 - 00:06:20:18\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:06:20:18 - 00:06:26:25\nNick Clason | Hybrid Ministry\nRight? So if elf beats white Christmas in the voting, you can move it ahead. And you can use that in your space to write these in.\n\n00:06:26:25 - 00:06:35:13\nNick Clason | Hybrid Ministry\nSo I have the winners sort of as like placeholders. In there that you can like, you know, make sure that you can move them on. But\n\n00:06:35:13 - 00:06:43:25\nNick Clason | Hybrid Ministry\nhere's the thing. Every single round in every single context is going to be different. Maybe you are a big white Christmas church, and all of your students are going to pick White Christmas.\n\n00:06:43:25 - 00:06:52:21\nNick Clason | Hybrid Ministry\nThat's great. Then go with it. Go for it. Okay. Additionally, you can, use and use this, like I said, on social media. So a couple of my\n\n00:06:52:21 - 00:06:53:12\nNick Clason | Hybrid Ministry\nfavorite ways to\n\n00:06:53:12 - 00:07:03:06\nNick Clason | Hybrid Ministry\ndo it are on Instagram Stories. And also now for Generation Alpha, who is, widely and widely adopting YouTube as one of their platforms of choice.\n\n00:07:03:09 - 00:07:08:29\nNick Clason | Hybrid Ministry\nYou can post on your YouTube posts page section, a voting poll option with images\n\n00:07:08:29 - 00:07:22:16\nNick Clason | Hybrid Ministry\nand stuff like that. And so I've included some social graphics that are still. And so it's your title to your overall bracket. You can write in the winners each round and then, round one graphic, an elite eight graphic, a Final Four graphic, and a championship round graphic.\n\n00:07:22:19 - 00:07:43:26\nNick Clason | Hybrid Ministry\nAnd then you just very simply stick the question sticker on that graphic. I also have social media videos which, pair and look similar to the widescreen video. So there's a title graphic with, you know, some kind of like distance sleigh bells chime in like some Christmas like, chiming things and then like a round one graphic, elite eight graphic, a final four.\n\n00:07:43:29 - 00:07:55:00\nNick Clason | Hybrid Ministry\nAll these are videos and championship. And then there are profile cards. And so these are really fun. Every single movie, there's 16 movies. Every single movie has four different\n\n00:07:55:00 - 00:08:05:17\nNick Clason | Hybrid Ministry\nprofile cards, both for social media and for, your widescreen in your room. And so, for example, in round one, you might put up the Elf profile card, the very\n\n00:08:05:17 - 00:08:11:07\nNick Clason | Hybrid Ministry\nfirst Elf profile card versus this and next to the very first white Christmas profile card.\n\n00:08:11:07 - 00:08:31:02\nNick Clason | Hybrid Ministry\nSo like right here, if you're watching on the screen, you'll see it says like elf, released in 2003, Will Ferrell shines as buddy, a human race, as an elf who travels to New York to meet his real father. But there, like I said, there are four different profile cards because in the next round of elf advances, you will use the second, fact.\n\n00:08:31:02 - 00:08:49:09\nNick Clason | Hybrid Ministry\nSo you're not just sharing the same fact every single week, week in, week out. So this next one is about who Jon Favreau, who, helped. The movie grossed over 220 million worldwide on a $33 million budget, became a Christmas favorite. The third one's about, Will Ferrell's improv skills, and the fourth one is a fun fact that\n\n00:08:49:09 - 00:08:55:13\nNick Clason | Hybrid Ministry\nhis iconic walk through New York was done candidly and is capturing real reactions from New Yorkers.\n\n00:08:55:13 - 00:08:55:28\nNick Clason | Hybrid Ministry\nNow\n\n00:08:55:28 - 00:09:17:10\nNick Clason | Hybrid Ministry\nyou're like, okay, that's great, but what if White Christmas wins? That's why there's four for White Christmas. Now, if White Christmas loses, you're obviously not going to be using fact two, fact 3 or 4, right. But in the event that upsets happen, in the event that that movies keep moving on, there are four because there's four rounds round one, Elite eight, Final Four, and then championship round for you to share those graphics.\n\n00:09:17:10 - 00:09:37:18\nNick Clason | Hybrid Ministry\nOkay. And so we have that for social media for still graphics. We have social video graphics. We also have widescreen graphics that you can use and put in your space. Along with those profile card kind of things that you can also put in your space video as well as stills. And then there's paper voting as an option.\n\n00:09:37:18 - 00:09:52:00\nNick Clason | Hybrid Ministry\nSo we'll get to the ways that you can do voting here in just a minute. There's Photoshop files. If you do happen to have Photoshop editing skills. And then finally there are some just like transparent, no background, assets like the logo and the round one, elite eight, all that type of stuff. So\n\n00:09:52:00 - 00:09:55:19\nNick Clason | Hybrid Ministry\nall of that is included in this download, just a few bucks.\n\n00:09:55:21 - 00:09:58:03\nNick Clason | Hybrid Ministry\nAnd like I said, how can you go about\n\n00:09:58:03 - 00:09:59:23\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:10:08:26 - 00:10:15:26\nNick Clason | Hybrid Ministry\nof my podcast, Hybrid Ministry ten as a discount code, and you get 10% off your purchase of either Premium or Premium Plus.\n\n00:10:16:01 - 00:10:32:00\nNick Clason | Hybrid Ministry\nBut if you're using sidekick, you can use the phone connections and the voting option, and students can vote live right there directly in the room. And so you can do all of your matchups right there. And you can do that week in, week out. Now, what do you do about students who don't have phones? Well, that's one of the reasons why I included the\n\n00:10:32:00 - 00:10:39:10\nNick Clason | Hybrid Ministry\npaper printable bracket so that those students aren't left out and so that they have an opportunity to also let their voice be heard.\n\n00:10:39:12 - 00:10:57:29\nNick Clason | Hybrid Ministry\nWell, you might be thinking, well, what happens if, my Christmas party has already passed or I don't have a way to get this, done? In the amount of weeks we have leading up to our Christmas party, no problem. Download this and just post them on social media. And then when people show up to your Christmas party, you'd be like, hey, we're watching How the Grinch Stole Christmas because it was voted on by you.\n\n00:10:57:29 - 00:11:15:04\nNick Clason | Hybrid Ministry\nThe people on social media. Congratulations to the Grinch. And so you could do this in just four days. Round one, Elite Eight, Final Four, and then the championship. And then you have your event. So if your Christmas party is in seven days, you can theoretically crush this and get this in any time of year if you want to launch it.\n\n00:11:15:07 - 00:11:32:02\nNick Clason | Hybrid Ministry\nYou know, depending on when you're watching this, if you have enough time, you can launch it all through the month of December leading into your movie. Or like I said, you can do it all on social using either Instagram voting or the YouTube post. Now here's the good news about that is when you promote it in the room, like, hey, voting is live!\n\n00:11:32:04 - 00:11:39:23\nNick Clason | Hybrid Ministry\nOne of the things I've done, I'll show you a graphic of what we're using. It's not included in the download because it's it's custom to us. But just to give you an idea, I just\n\n00:11:39:23 - 00:11:50:16\nNick Clason | Hybrid Ministry\nlinked a QR code to our link tree, which has all of our different social handles. And so it says, hey, voting is still live and the winning movie will get, we'll get watch it.\n\n00:11:50:16 - 00:11:55:13\nNick Clason | Hybrid Ministry\nOur Christmas party on you know, December 4th or whatever. I've sent that out in our text list. We've sent it out to our parent\n\n00:11:55:13 - 00:11:55:23\nNick Clason | Hybrid Ministry\nPatreon. If you didn't know, we just launched a Patreon and it is going to be walking through my weekly lessons and it's, or a different bonus podcast every single week. It's $4 per month and you get a different bonus podcast per week. So essentially it nets out to a dollar or even slightly less than a dollar per podcast episode.\n\n00:12:24:28 - 00:12:26:18\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:12:29:00 - 00:12:45:13\nNick Clason | Hybrid Ministry\nIf you didn't know, we just launched a Patreon and it is going to be walking through my weekly lessons and it's, or a different bonus podcast every single week. It's $4 per month and you get a different bonus podcast per week. So essentially it nets\n\n00:12:45:13 - 00:12:51:02\nNick Clason | Hybrid Ministry\nout to a dollar or even slightly less than a dollar per podcast episode.\n\n00:12:51:02 - 00:13:08:17\nNick Clason | Hybrid Ministry\nI think it's a very modest amount. I would love to encourage you to go over there and check it out. I think you can probably find four bucks a month in your budget, but even if you can't, I just want to let you know that, like we're going to use it to invest deeper into the podcast gear and all sorts of things like that.\n\n00:13:08:17 - 00:13:27:01\nNick Clason | Hybrid Ministry\nAnd so I'd love to encourage you to go check that out. But we're going to be walking through these lessons, and this is what we're going to be talking about over on that Patreon is what what are the Christmas at the movie lessons? And then, what are the we're also doing? Like we're avoiding the big announcement time before we break into small groups.\n\n00:13:27:01 - 00:13:46:00\nNick Clason | Hybrid Ministry\nAnd so our students are going to go into our sort of like small group rooms directly at the end of the countdown. And each of our rooms has a TV on a cart, which is brand new. And so we're going to link that to a YouTube playlist, and there's going to be a small group activity. There's going to be an announcement corner filmed and put there on that playlist.\n\n00:13:46:00 - 00:13:48:09\nNick Clason | Hybrid Ministry\nAnd then the teaching where we may teach a\n\n00:13:48:09 - 00:14:01:27\nNick Clason | Hybrid Ministry\nlittle bit, pause for questions, teach a little bit, pause for questions, teach a little bit, pause for some more questions. So we're really trying to lean in sort of to that kind of hybrid thing. And I'm going to detail and explain all of that what we're doing over on that Patreon.\n\n00:14:01:27 - 00:14:10:29\nNick Clason | Hybrid Ministry\nSo I would love to have you go check that out. There's also some other kind of bonus perks and stuff like that. And as I'm describing this, you might be hearing me talk about YouTube in\n\n00:14:10:29 - 00:14:11:11\nNick Clason | Hybrid Ministry\nall\n\n00:14:11:11 - 00:14:13:01\nNick Clason | Hybrid Ministry\nOw ow ow! Oh!\n\n00:14:15:20 - 00:14:16:00\nNick Clason | Hybrid Ministry\nYouTube,\n\n00:14:16:00 - 00:14:22:24\nNick Clason | Hybrid Ministry\nbecause I think it's important to put spiritual and evergreen content over there on YouTube for our students.\n\n00:14:22:26 - 00:14:43:08\nNick Clason | Hybrid Ministry\nYou know, Generation Alpha is now saying that YouTube is now their preferred search engine, even over Google. And so there's value to that. And, I actually offer either some custom coaching to help you level it up or communications done for you, or I'll actually just do it for you if that's something that you're interested in, go ahead and check the show notes or the link down below in the YouTube description.\n\n00:14:43:13 - 00:15:12:19\nNick Clason | Hybrid Ministry\nThe link to right here on screen is my complete and full strategy of how we launched and developed a YouTube for youth ministry. It's the free version of that coaching, and then the coaching will take you sort of into that. More customization, but I hope that you grab this product if you have an amazing Christmas event, I hope you can use it to knock outreach out of the park, to have an amazing event, and also crush social media, whether you're using it for the event or just during the lull of the holiday season.\n\n00:15:12:26 - 00:15:18:21\nNick Clason | Hybrid Ministry\nDon't forget my friends and as always, to stay hybrid.","content_html":"\u003cp\u003e🦸‍ \u003cstrong\u003eBECOME A HYBRID HERO\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎬 \u003cstrong\u003eTHE ULTIMATE CHRISTMAS MOVIE SHOWDOWN\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/the-ultimate-christmas-movie-showdown/christmas/christmas-games-9784.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-ultimate-christmas-movie-showdown/christmas/christmas-games-9784.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🎄 It’s the most wonderful time of the year! Ready to throw the \u003cstrong\u003eBEST Youth Ministry Christmas Party\u003c/strong\u003e ever? 🎉 In this episode, Nick Clason of the Hybrid Ministry Podcast spills the \u003cem\u003epeppermint-flavored\u003c/em\u003e tea on how to make your event unforgettable! 🏆 Whether it’s the \u003cstrong\u003eUltimate Christmas Movie Showdown\u003c/strong\u003e, hilarious games, or social media outreach, this guide has it ALL.\u003c/p\u003e\n\n\u003cp\u003e🌟 Grab the downloadable Christmas party resource on \u003cstrong\u003eDownload Youth Ministry\u003c/strong\u003e—complete with voting brackets, social media assets, and everything you need to pull off a high-energy, crowd-engaging event that doubles as a killer social media strategy. 🎅✨\u003c/p\u003e\n\n\u003cp\u003e👇 Grab the resource now: \u003ca href=\"https://www.downloadyouthministry.com\" rel=\"nofollow\"\u003eDownloadYouthMinistry.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎬 Watch till the end for tips on engaging Gen Alpha and crushing it on YouTube. And as always, my friends, stay hybrid! 🚀\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/126\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/126\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//10% OFF CO-LEADER\u003cbr\u003e\nCODE: HYBRIDMINISTRY10\u003cbr\u003e\n\u003ca href=\"https://www.sidekick.tv/pricing\" rel=\"nofollow\"\u003ehttps://www.sidekick.tv/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CUSTOM COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMS DONE FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Make Your Christmas Event Pop This Year!\u003cbr\u003e\n01:59 How to Use a Bracket?\u003cbr\u003e\n03:56 The Ultimate Christmas Movie Showdown Explained\u003cbr\u003e\n05:25 The 16 Movies\u003cbr\u003e\n06:20 What\u0026#39;s Included in the Download?\u003cbr\u003e\n10:00 How do you Crown a Winner?\u003cbr\u003e\n12:27 Our Hybrid December Plans\u003cbr\u003e\n14:14 YouTube for your Youth Ministry\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️ \u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:01:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nStudent\u003c/p\u003e\n\n\u003cp\u003e00:00:01:16 - 00:00:06:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nministry Christmas party. I mean, it is the preeminent\u003c/p\u003e\n\n\u003cp\u003e00:00:06:05 - 00:00:08:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nevent of the year. You play\u003c/p\u003e\n\n\u003cp\u003e00:00:08:18 - 00:00:19:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndozens of games, you eat even more sweets, and you serve hot chocolate. Maybe you play a Christmas movie. What if I told you that I had the\u003c/p\u003e\n\n\u003cp\u003e00:00:19:09 - 00:00:26:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nevent that was going to make your Christmas party? Absolutely pop? Well,\u003c/p\u003e\n\n\u003cp\u003e00:00:26:09 - 00:00:26:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhere it is. It\u003c/p\u003e\n\n\u003cp\u003e00:00:26:29 - 00:00:31:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOh.\u003c/p\u003e\n\n\u003cp\u003e00:00:36:02 - 00:00:40:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand incorporate this style of event, along with all of the other ways\u003c/p\u003e\n\n\u003cp\u003e00:00:40:29 - 00:00:50:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat if you don\u0026#39;t want to use it for your party, or it\u0026#39;s a little bit too late to lead in to your party, that you can use this style of resource if you scrub ahead,\u003c/p\u003e\n\n\u003cp\u003e00:00:50:00 - 00:00:55:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI am going to go ahead and offer this resource to you so you can go ahead and check that out.\u003c/p\u003e\n\n\u003cp\u003e00:00:55:08 - 00:01:18:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re watching here on screen, you can see that timestamp. If not, just hit the link down below in the show notes or head to Hybridministry.xyz/127. But we are going to talk Christmas party. We\u0026#39;re going to talk outreach and we\u0026#39;re going to talk social media. And this event has all of those. And this product has all those wrapped into one single thing.\u003c/p\u003e\n\n\u003cp\u003e00:01:18:21 - 00:01:18:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:01:18:27 - 00:01:23:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOh.\u003c/p\u003e\n\n\u003cp\u003e00:01:23:03 - 00:01:36:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmeetings and things you have to do. You got to come up with games and lessons and and manage parents and volunteers and senior pastors and oh yeah, social media and oh yeah, the Christmas event and. Oh yeah, and oh yeah. And oh\u003c/p\u003e\n\n\u003cp\u003e00:01:36:03 - 00:01:36:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyeah.\u003c/p\u003e\n\n\u003cp\u003e00:01:36:19 - 00:01:48:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd oh yeah. But in this event guide, you will have the ability to crush, social media outreach and your Christmas party all in one fell swoop. It is going to be amazing.\u003c/p\u003e\n\n\u003cp\u003e00:01:48:01 - 00:01:52:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOh.\u003c/p\u003e\n\n\u003cp\u003e00:01:54:25 - 00:01:56:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:01:56:21 - 00:01:58:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nTis the season. Let\u0026#39;s hop in.\u003c/p\u003e\n\n\u003cp\u003e00:01:58:14 - 00:02:00:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo in\u003c/p\u003e\n\n\u003cp\u003e00:02:00:26 - 00:02:02:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:02:18:19 - 00:02:25:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhere at the top of the YouTube video, I did the ultimate event guide to the World\u0026#39;s Greatest donut that,\u003c/p\u003e\n\n\u003cp\u003e00:02:25:10 - 00:02:42:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in that video you can download my event guide. It\u0026#39;s complete with a shopping list and all those types of things. And also sends you to download Youth Ministry where you can buy this voting style event. But this has been something that has been a staple of my ministry and a staple of honestly, what I\u0026#39;ve done for years.\u003c/p\u003e\n\n\u003cp\u003e00:02:42:17 - 00:03:04:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd essentially I\u0026#39;m borrowing from the like, wave or the popularity of like a march madness bracket style voting. And so, like in our space, we have this big window that opens into like a small sort of like half court indoor gymnasium sort of deal. And we printed a custom size vinyl banner, for six, for a 16 team bracket.\u003c/p\u003e\n\n\u003cp\u003e00:03:04:04 - 00:03:22:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then we put, those things we just, you know, print them out on computer paper or whatever, cut them out. And we do these, like, style events 2 or 3 times throughout the year. So like I said in that video linked, just a second ago, we have done like the world\u0026#39;s greatest donut. We have voted on the best.\u003c/p\u003e\n\n\u003cp\u003e00:03:22:26 - 00:03:34:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe did last March Madness. One year we have voted on the world\u0026#39;s best, like, mascot. And then that mascot became our official student ministry mascot. Shout out to Pugsley\u003c/p\u003e\n\n\u003cp\u003e00:03:34:11 - 00:03:38:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthe platypus! We\u0026#39;ve done all sorts of different like voting\u003c/p\u003e\n\n\u003cp\u003e00:03:38:02 - 00:03:49:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand challenge based style things. It\u0026#39;s just like a fun way to sort of like, create, competition and conversation around something for like several weeks in a row.\u003c/p\u003e\n\n\u003cp\u003e00:03:49:06 - 00:03:50:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in this particular instance, we\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:03:50:29 - 00:03:56:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndoing the ultimate Christmas movie showdown. Now, by the time that this video drops, you\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:03:56:04 - 00:03:57:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:03:57:24 - 00:04:13:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nChristmas party or even slightly beyond your Christmas party. But if you have not made it yet to your Christmas party, then what you can do. And this is what we did. We did a Christmas movie watch party, but we\u0026#39;re allowing the students to vote on the Christmas movie.\u003c/p\u003e\n\n\u003cp\u003e00:04:13:20 - 00:04:37:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that\u0026#39;s what\u0026#39;s really cool, is we actually at our costume party on the 30th of October, we revealed that the Christmas bracket was now live, and then the students could vote on it. And the best thing about this is, again, if this is already past, your party\u0026#39;s already past. You can do something like this just very simply on social media, during sort of the holiday lull, you can do, every week is a new round or you can do it.\u003c/p\u003e\n\n\u003cp\u003e00:04:37:14 - 00:04:42:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nEvery day is a new round. And that\u0026#39;s the thing. Like so even if like you download this now\u003c/p\u003e\n\n\u003cp\u003e00:04:42:22 - 00:04:52:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand then you go and you play a movie at your Christmas event next week, you can do every day on social media as a round. And there\u0026#39;s all sorts of different ways to capture\u003c/p\u003e\n\n\u003cp\u003e00:04:52:24 - 00:05:04:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nElf white Christmas elf faces off against White Christmas. That\u0026#39;s the one seed versus the 16. They\u0026#39;re not listed there. But you know, and once the students start voting, you can tell who the overall one seed is.\u003c/p\u003e\n\n\u003cp\u003e00:05:04:24 - 00:05:31:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThen in the eight nine matchup we have Frosty the Snowman versus the year without a Santa Claus. Then in the four I think 13 413 matchup, we have Christmas vacation pairing off against Christmas with the Kranks Muppet Christmas Carol versus Rudolph the Red-Nosed reindeer, Home Alone, which is the two seed versus It\u0026#39;s a Wonderful Life A Christmas Story, which is a seven versus Polar Express, which is a ten, the Santa Claus, which is a three, versus Jingle All the Way, which is like a 14, I think.\u003c/p\u003e\n\n\u003cp\u003e00:05:25:00 - 00:05:26:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:05:31:25 - 00:05:42:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then Santa Claus is Coming to Town versus How the Grinch Stole Christmas in the six versus, I think, 11 match up there. And so this PowerPoint file, you can very simply edit the winners. Right? So if elf beats white Christmas in the voting, you can move it ahead. And you can use that in your space to write these in.\u003c/p\u003e\n\n\u003cp\u003e00:06:18:28 - 00:06:20:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:06:20:18 - 00:06:26:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight? So if elf beats white Christmas in the voting, you can move it ahead. And you can use that in your space to write these in.\u003c/p\u003e\n\n\u003cp\u003e00:06:26:25 - 00:06:35:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I have the winners sort of as like placeholders. In there that you can like, you know, make sure that you can move them on. But\u003c/p\u003e\n\n\u003cp\u003e00:06:35:13 - 00:06:43:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhere\u0026#39;s the thing. Every single round in every single context is going to be different. Maybe you are a big white Christmas church, and all of your students are going to pick White Christmas.\u003c/p\u003e\n\n\u003cp\u003e00:06:43:25 - 00:06:52:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s great. Then go with it. Go for it. Okay. Additionally, you can, use and use this, like I said, on social media. So a couple of my\u003c/p\u003e\n\n\u003cp\u003e00:06:52:21 - 00:06:53:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfavorite ways to\u003c/p\u003e\n\n\u003cp\u003e00:06:53:12 - 00:07:03:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndo it are on Instagram Stories. And also now for Generation Alpha, who is, widely and widely adopting YouTube as one of their platforms of choice.\u003c/p\u003e\n\n\u003cp\u003e00:07:03:09 - 00:07:08:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can post on your YouTube posts page section, a voting poll option with images\u003c/p\u003e\n\n\u003cp\u003e00:07:08:29 - 00:07:22:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand stuff like that. And so I\u0026#39;ve included some social graphics that are still. And so it\u0026#39;s your title to your overall bracket. You can write in the winners each round and then, round one graphic, an elite eight graphic, a Final Four graphic, and a championship round graphic.\u003c/p\u003e\n\n\u003cp\u003e00:07:22:19 - 00:07:43:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then you just very simply stick the question sticker on that graphic. I also have social media videos which, pair and look similar to the widescreen video. So there\u0026#39;s a title graphic with, you know, some kind of like distance sleigh bells chime in like some Christmas like, chiming things and then like a round one graphic, elite eight graphic, a final four.\u003c/p\u003e\n\n\u003cp\u003e00:07:43:29 - 00:07:55:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll these are videos and championship. And then there are profile cards. And so these are really fun. Every single movie, there\u0026#39;s 16 movies. Every single movie has four different\u003c/p\u003e\n\n\u003cp\u003e00:07:55:00 - 00:08:05:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nprofile cards, both for social media and for, your widescreen in your room. And so, for example, in round one, you might put up the Elf profile card, the very\u003c/p\u003e\n\n\u003cp\u003e00:08:05:17 - 00:08:11:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfirst Elf profile card versus this and next to the very first white Christmas profile card.\u003c/p\u003e\n\n\u003cp\u003e00:08:11:07 - 00:08:31:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo like right here, if you\u0026#39;re watching on the screen, you\u0026#39;ll see it says like elf, released in 2003, Will Ferrell shines as buddy, a human race, as an elf who travels to New York to meet his real father. But there, like I said, there are four different profile cards because in the next round of elf advances, you will use the second, fact.\u003c/p\u003e\n\n\u003cp\u003e00:08:31:02 - 00:08:49:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you\u0026#39;re not just sharing the same fact every single week, week in, week out. So this next one is about who Jon Favreau, who, helped. The movie grossed over 220 million worldwide on a $33 million budget, became a Christmas favorite. The third one\u0026#39;s about, Will Ferrell\u0026#39;s improv skills, and the fourth one is a fun fact that\u003c/p\u003e\n\n\u003cp\u003e00:08:49:09 - 00:08:55:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhis iconic walk through New York was done candidly and is capturing real reactions from New Yorkers.\u003c/p\u003e\n\n\u003cp\u003e00:08:55:13 - 00:08:55:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow\u003c/p\u003e\n\n\u003cp\u003e00:08:55:28 - 00:09:17:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou\u0026#39;re like, okay, that\u0026#39;s great, but what if White Christmas wins? That\u0026#39;s why there\u0026#39;s four for White Christmas. Now, if White Christmas loses, you\u0026#39;re obviously not going to be using fact two, fact 3 or 4, right. But in the event that upsets happen, in the event that that movies keep moving on, there are four because there\u0026#39;s four rounds round one, Elite eight, Final Four, and then championship round for you to share those graphics.\u003c/p\u003e\n\n\u003cp\u003e00:09:17:10 - 00:09:37:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. And so we have that for social media for still graphics. We have social video graphics. We also have widescreen graphics that you can use and put in your space. Along with those profile card kind of things that you can also put in your space video as well as stills. And then there\u0026#39;s paper voting as an option.\u003c/p\u003e\n\n\u003cp\u003e00:09:37:18 - 00:09:52:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo we\u0026#39;ll get to the ways that you can do voting here in just a minute. There\u0026#39;s Photoshop files. If you do happen to have Photoshop editing skills. And then finally there are some just like transparent, no background, assets like the logo and the round one, elite eight, all that type of stuff. So\u003c/p\u003e\n\n\u003cp\u003e00:09:52:00 - 00:09:55:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nall of that is included in this download, just a few bucks.\u003c/p\u003e\n\n\u003cp\u003e00:09:55:21 - 00:09:58:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd like I said, how can you go about\u003c/p\u003e\n\n\u003cp\u003e00:09:58:03 - 00:09:59:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:10:08:26 - 00:10:15:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof my podcast, Hybrid Ministry ten as a discount code, and you get 10% off your purchase of either Premium or Premium Plus.\u003c/p\u003e\n\n\u003cp\u003e00:10:16:01 - 00:10:32:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if you\u0026#39;re using sidekick, you can use the phone connections and the voting option, and students can vote live right there directly in the room. And so you can do all of your matchups right there. And you can do that week in, week out. Now, what do you do about students who don\u0026#39;t have phones? Well, that\u0026#39;s one of the reasons why I included the\u003c/p\u003e\n\n\u003cp\u003e00:10:32:00 - 00:10:39:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npaper printable bracket so that those students aren\u0026#39;t left out and so that they have an opportunity to also let their voice be heard.\u003c/p\u003e\n\n\u003cp\u003e00:10:39:12 - 00:10:57:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell, you might be thinking, well, what happens if, my Christmas party has already passed or I don\u0026#39;t have a way to get this, done? In the amount of weeks we have leading up to our Christmas party, no problem. Download this and just post them on social media. And then when people show up to your Christmas party, you\u0026#39;d be like, hey, we\u0026#39;re watching How the Grinch Stole Christmas because it was voted on by you.\u003c/p\u003e\n\n\u003cp\u003e00:10:57:29 - 00:11:15:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe people on social media. Congratulations to the Grinch. And so you could do this in just four days. Round one, Elite Eight, Final Four, and then the championship. And then you have your event. So if your Christmas party is in seven days, you can theoretically crush this and get this in any time of year if you want to launch it.\u003c/p\u003e\n\n\u003cp\u003e00:11:15:07 - 00:11:32:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, depending on when you\u0026#39;re watching this, if you have enough time, you can launch it all through the month of December leading into your movie. Or like I said, you can do it all on social using either Instagram voting or the YouTube post. Now here\u0026#39;s the good news about that is when you promote it in the room, like, hey, voting is live!\u003c/p\u003e\n\n\u003cp\u003e00:11:32:04 - 00:11:39:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOne of the things I\u0026#39;ve done, I\u0026#39;ll show you a graphic of what we\u0026#39;re using. It\u0026#39;s not included in the download because it\u0026#39;s it\u0026#39;s custom to us. But just to give you an idea, I just\u003c/p\u003e\n\n\u003cp\u003e00:11:39:23 - 00:11:50:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlinked a QR code to our link tree, which has all of our different social handles. And so it says, hey, voting is still live and the winning movie will get, we\u0026#39;ll get watch it.\u003c/p\u003e\n\n\u003cp\u003e00:11:50:16 - 00:11:55:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOur Christmas party on you know, December 4th or whatever. I\u0026#39;ve sent that out in our text list. We\u0026#39;ve sent it out to our parent\u003c/p\u003e\n\n\u003cp\u003e00:11:55:13 - 00:11:55:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPatreon. If you didn\u0026#39;t know, we just launched a Patreon and it is going to be walking through my weekly lessons and it\u0026#39;s, or a different bonus podcast every single week. It\u0026#39;s $4 per month and you get a different bonus podcast per week. So essentially it nets out to a dollar or even slightly less than a dollar per podcast episode.\u003c/p\u003e\n\n\u003cp\u003e00:12:24:28 - 00:12:26:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:12:29:00 - 00:12:45:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you didn\u0026#39;t know, we just launched a Patreon and it is going to be walking through my weekly lessons and it\u0026#39;s, or a different bonus podcast every single week. It\u0026#39;s $4 per month and you get a different bonus podcast per week. So essentially it nets\u003c/p\u003e\n\n\u003cp\u003e00:12:45:13 - 00:12:51:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nout to a dollar or even slightly less than a dollar per podcast episode.\u003c/p\u003e\n\n\u003cp\u003e00:12:51:02 - 00:13:08:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI think it\u0026#39;s a very modest amount. I would love to encourage you to go over there and check it out. I think you can probably find four bucks a month in your budget, but even if you can\u0026#39;t, I just want to let you know that, like we\u0026#39;re going to use it to invest deeper into the podcast gear and all sorts of things like that.\u003c/p\u003e\n\n\u003cp\u003e00:13:08:17 - 00:13:27:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so I\u0026#39;d love to encourage you to go check that out. But we\u0026#39;re going to be walking through these lessons, and this is what we\u0026#39;re going to be talking about over on that Patreon is what what are the Christmas at the movie lessons? And then, what are the we\u0026#39;re also doing? Like we\u0026#39;re avoiding the big announcement time before we break into small groups.\u003c/p\u003e\n\n\u003cp\u003e00:13:27:01 - 00:13:46:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so our students are going to go into our sort of like small group rooms directly at the end of the countdown. And each of our rooms has a TV on a cart, which is brand new. And so we\u0026#39;re going to link that to a YouTube playlist, and there\u0026#39;s going to be a small group activity. There\u0026#39;s going to be an announcement corner filmed and put there on that playlist.\u003c/p\u003e\n\n\u003cp\u003e00:13:46:00 - 00:13:48:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the teaching where we may teach a\u003c/p\u003e\n\n\u003cp\u003e00:13:48:09 - 00:14:01:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlittle bit, pause for questions, teach a little bit, pause for questions, teach a little bit, pause for some more questions. So we\u0026#39;re really trying to lean in sort of to that kind of hybrid thing. And I\u0026#39;m going to detail and explain all of that what we\u0026#39;re doing over on that Patreon.\u003c/p\u003e\n\n\u003cp\u003e00:14:01:27 - 00:14:10:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I would love to have you go check that out. There\u0026#39;s also some other kind of bonus perks and stuff like that. And as I\u0026#39;m describing this, you might be hearing me talk about YouTube in\u003c/p\u003e\n\n\u003cp\u003e00:14:10:29 - 00:14:11:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nall\u003c/p\u003e\n\n\u003cp\u003e00:14:11:11 - 00:14:13:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOw ow ow! Oh!\u003c/p\u003e\n\n\u003cp\u003e00:14:15:20 - 00:14:16:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYouTube,\u003c/p\u003e\n\n\u003cp\u003e00:14:16:00 - 00:14:22:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbecause I think it\u0026#39;s important to put spiritual and evergreen content over there on YouTube for our students.\u003c/p\u003e\n\n\u003cp\u003e00:14:22:26 - 00:14:43:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, Generation Alpha is now saying that YouTube is now their preferred search engine, even over Google. And so there\u0026#39;s value to that. And, I actually offer either some custom coaching to help you level it up or communications done for you, or I\u0026#39;ll actually just do it for you if that\u0026#39;s something that you\u0026#39;re interested in, go ahead and check the show notes or the link down below in the YouTube description.\u003c/p\u003e\n\n\u003cp\u003e00:14:43:13 - 00:15:12:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe link to right here on screen is my complete and full strategy of how we launched and developed a YouTube for youth ministry. It\u0026#39;s the free version of that coaching, and then the coaching will take you sort of into that. More customization, but I hope that you grab this product if you have an amazing Christmas event, I hope you can use it to knock outreach out of the park, to have an amazing event, and also crush social media, whether you\u0026#39;re using it for the event or just during the lull of the holiday season.\u003c/p\u003e\n\n\u003cp\u003e00:15:12:26 - 00:15:18:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDon\u0026#39;t forget my friends and as always, to stay hybrid.\u003c/p\u003e","summary":"🎄 It’s the most wonderful time of the year! Ready to throw the **BEST Youth Ministry Christmas Party** ever? 🎉 In this episode, Nick Clason of the Hybrid Ministry Podcast spills the *peppermint-flavored* tea on how to make your event unforgettable! 🏆 Whether it’s the **Ultimate Christmas Movie Showdown**, hilarious games, or social media outreach, this guide has it ALL.","date_published":"2024-12-05T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b0517222-d328-4f9a-a647-b0e7128bcff2.mp3","mime_type":"audio/mpeg","size_in_bytes":23717657,"duration_in_seconds":922}]},{"id":"89f02ea2-560d-45a1-8441-bedf2562dde3","title":"Episode 125: Unlock the Customizable Wheel for your Programming","url":"https://www.hybridministry.xyz/125","content_text":"🎧 BONUS WEEKLY PODCAST\nhttps://www.patreon.com/hybridministry\n\n🖥️ SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\nDESCRIPTION\nIn this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons and programming using Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/125\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n//COLEADER PRICING\nCODE: HYBRIDMINISTRY10\nhttps://www.sidekick.tv/pricing\n\n//[FREE] STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CUSTOM HYBRID COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\n//CHURCH COMMUNICATIONS DONE FOR YOU!\nhttps://www.hybridministry.xyz/articles/comms\n\n//ERIK W/A 'K'\nhttps://www.youtube.com/@practicalyouthministrytips\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n🕰️TIMECODES\n00:00 Random Spinning Wheel\n01:39 Co-Leader Discount Code!\n03:05 The Power of Creativity\n5:00 Wheel Idea #1\n08:15 Wheel Idea #2\n09:22 Wheel Tech Booth Point of View\n11:38 Wheel Idea #3\n12:14 Customize your slide background\n15:10 Wheel Idea #4\n\n--------------\n\n00;00;00;00 - 00;00;27;13\nNick Clason| Hybrid Ministry\nWhat if I told you that you could have access to a customizable spinning wheel that is actually woven in and built into the fabric of your presentation software? Not just like from free wheel spinner.com, because, you know, if you're presenting or preaching in church that you want that wheel to come in and you want it to be seamless, you don't want to drag an ugly browser window in across your screen.\n\n00;00;27;16 - 00;00;48;16\nNick Clason| Hybrid Ministry\nAnd so what if that presentation ability was available in your PowerPoint, in your profit center, on your church projector screens? Well, what if I told you that it was, you know, download and Youth Ministry has had the customizable spinning wheel available to youth pastors, but it is now available to all\n\n00;00;48;16 - 00;00;53;01\nNick Clason| Hybrid Ministry\npeople. It is woven into the new beta version of\n\n00;00;53;01 - 00;00;54;03\nNick Clason| Hybrid Ministry\nsidekick.\n\n00;00;54;03 - 00;01;10;25\nNick Clason| Hybrid Ministry\nAnd in this episode, not only are we going to explore how it's a little bit different than the legacy version of the sidekick, but we're going to look at all of the features. And so if you are watching here on YouTube, first of all, go ahead and give me a like because if you don't know, that incredibly helps us out.\n\n00;01;10;28 - 00;01;30;13\nNick Clason| Hybrid Ministry\nBut second, I would love it if you, are listening to Hop Over and you can watch a live demo as I not only build the wheel, but I show you all the different features and I want to talk through in this episode for of my most favorite ways to use and integrate the wheel into our programing, into\n\n00;01;30;13 - 00;01;32;25\nNick Clason| Hybrid Ministry\nmy lessons, into my messages.\n\n00;01;33;02 - 00;01;42;09\nNick Clason| Hybrid Ministry\nAnd so much more. Hey everyone! Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid\n\n00;01;42;09 - 00;02;10;01\nNick Clason| Hybrid Ministry\nMinistry show. My name is Nicholas and I am a 14 year Youth ministry veteran. And welcome to our playlist where we explore the best features of sidekick. And as you see here on screen, rotating through on my pre-roll announcements for the Hybrid Ministry show, which you can replicate this by simply clicking the link right here at the top of the video to go back and watch some of the more miscellaneous features available here in this playlist.\n\n00;02;10;03 - 00;02;43;04\nNick Clason| Hybrid Ministry\nBut we are talking about sidekick, and in this particular episode, we're talking about the ways that you can use the wheel. But here's what you might not know is that if you've never jumped into anything dim or Co-Leader, which is our, curriculum software that does unlock access to sidekick, my listeners get an exclusive offer if you use the code hybrid Ministry ten, you'll get 10% off Premium or Premium plus of co-leader curriculum, which, like I said, is how you gain access to sidekick.\n\n00;02;43;11 - 00;03;04;09\nNick Clason| Hybrid Ministry\nThere is a way to get sidekick ala carte as well. But if you are in youth ministry and you're looking for curriculum, I'm just telling you, Collider is the way to go. You get so much I don't even know how to download. Youth ministry is making money. But again, in addition to that, you get 10% off, if you use my code hybrid ministry ten.\n\n00;03;04;09 - 00;03;25;22\nNick Clason| Hybrid Ministry\nSo, we're going to get out of these looping announcements, and I want to show you what it looks like to have the customizable spinning wheel. Now here is the preview in the window over here. This little window down here, we're going to pretend, like I said, in the first, video in this playlist, this, sidekick is browser based.\n\n00;03;25;24 - 00;03;42;25\nNick Clason| Hybrid Ministry\nSo it's going to create a new window. You're going to drag that ugly window onto your projector screen, but then from there you're going to click full screen. It's going to be seamless. Now, if you are still using both sidekick and also pro presenter, go ahead and check the link down below in the show notes for how we have set up.\n\n00;03;42;25 - 00;03;47;04\nNick Clason| Hybrid Ministry\nBecause we are, we're all in on sidekick. And the reason that\n\n00;03;47;04 - 00;04;10;02\nNick Clason| Hybrid Ministry\nI'm all in on sidekick is it forces me to be more creative in my programing, and I find that when I'm more creative, our students are more engaged and better engaged. And, I personally feel like that I'm doing a better job communicating and being a youth pastor and leaning in and showing up where students are, which that's one of the whole goals, is one viewer students are.\n\n00;04;10;02 - 00;04;31;16\nNick Clason| Hybrid Ministry\nAnd that's what hybrid really affords us. The opportunity to do is to be where our people are. And so, if you didn't know this, we're actually starting a brand new Patreon page here on the Hybrid Ministry show, where I'm going to just rattle off what we did in youth group this week. And as I do, I'll explain all the ways we're using sidekick along with all the other things that we're doing in our youth ministry.\n\n00;04;31;16 - 00;04;50;06\nNick Clason| Hybrid Ministry\nAnd so I want you to go ahead and check that out. If you haven't, you can click right here. The, the QR code that you see here on screen. I'll, I'll make that a little bit bigger for you. You can click that or you can simply head to a patreon.com/hybrid ministry and join for only $4 a month.\n\n00;04;50;13 - 00;05;26;20\nNick Clason| Hybrid Ministry\nThe bonus podcast I'm gonna release is a weekly podcast. So when you do $4 a month, that essentially nets out to $1 per week, which is crazy town. So I would love to invite you into that. But here's one of my favorite ways to use and utilize the wheel the random wheel. So in our student ministry not too long ago, we, used one of my friend Eric with a case games, and I'm not sure I don't think he got this game on to download youth ministry before the Halloween, but man, I loved the concept.\n\n00;05;26;20 - 00;05;47;12\nNick Clason| Hybrid Ministry\nIt was like a digital, like, sort of escape room sort of thing. And what Eric did, which was just like, so incredible, was like, it was like you work through rooms in your space and you had different contestants kind of do that, right now getting contestants, man, that is one of the most difficult things in youth ministry, right?\n\n00;05;47;12 - 00;06;07;11\nNick Clason| Hybrid Ministry\nBecause you've been a real like, who wants to who wants to be a volunteer, who wants to be a volunteer? And so what we did was we created a wheel that would, basically volunteer certain people. So we had our, groups broken down by grade. And so we had like sixth grade, we had seventh and eighth grade, we had ninth and 10th grade, and then we had 11th and 12th grade.\n\n00;06;07;11 - 00;06;33;02\nNick Clason| Hybrid Ministry\nSo for total, sixth year, I was the only one that was standalone. And the other, you know, six remaining grades are grouped together seventh and eighth, ninth and 10th, 11th, 12th. You get the idea. But then we said we need the whatever the wheel says person from each of these grades. So again, this is something I would go over on my Patreon page and hopefully it might help you out helping me more creative and thus ultimately more engaging.\n\n00;06;33;06 - 00;06;53;23\nNick Clason| Hybrid Ministry\nBut what we did was we just added a wheel and we said, all right, I need the sixth grader who's the tallest, I need the seventh grader who's the shortest? I need the ninth 10th grader who has the tallest socks I need the 11th 12th grader has the lowest phone battery percentage. And so if you're watching here on screen, what you do is you simply click edit Slide and right at the top all you got to do is click wheel.\n\n00;06;53;25 - 00;07;15;02\nNick Clason| Hybrid Ministry\nYou want to add the wheel. And so in pops the wheel settings right here. And so this is where you can adjust the individual items in the wheel. So if you don't want cheese because it's not relevant to what you're doing you can say tallest. And if you want highest battery percentage you say highest battery percentage where's a percent.\n\n00;07;15;02 - 00;07;37;26\nNick Clason| Hybrid Ministry\nSo there it is. If you want to add another one, you simply click Add Item. Or better yet, you can do bulk add and you can just type them all in. And so you go, tallest socks, reddest hair, biggest mustache, or whatever your criteria are. There they are. You click add three items and boom, they are off and rolling.\n\n00;07;37;26 - 00;07;56;10\nNick Clason| Hybrid Ministry\nNow once your wheel is on the screen, you notice it's kind of covering my face here if you don't want that. So you can go up to this little corner and just simply shrink it and put it right where you want it, maybe right underneath that finger where I'm pointing. Maybe you want it huge, right? So you can make it even bigger.\n\n00;07;56;14 - 00;08;24;23\nNick Clason| Hybrid Ministry\nYou can make it even smaller. And, there's all sorts of different ways that you can kind of mess around with and use the wheel, but that's way number one. We kind of like to use the wheel as a, contestant sort of generator. All right. The other thing that I love about the wheel is, or another way, way number two that we use the wheel is we will use it sometimes as a prize wheel.\n\n00;08;24;23 - 00;08;43;29\nNick Clason| Hybrid Ministry\nSo we have a winner of a game, a standalone winner or a group of winners. And then we let that winner go ahead and, spin the wheel for an opportunity to win. So let's just say that they won pizza. And so here, I've already input my different types of pizza that I want to let them win.\n\n00;08;44;03 - 00;09;07;00\nNick Clason| Hybrid Ministry\nAnd so when you go ahead and, get this thing launched, you will see that you can you have a lot of different access, right? You have a lot of different access once you get this thing up and rolling. So we're going to pretend this is our projector screen and your person, oh, your person back in your booth is going to be the one that sees this.\n\n00;09;07;00 - 00;09;30;04\nNick Clason| Hybrid Ministry\nOr again, don't forget that. Now they have phone integration so you can run it like a remote phone, which is a pretty cool feature. So here we are. We are on our wheel right here. And this is what it looks like for the person in the booth. They'll have this start spin option. And they'll be able to see down here that the next winner is cheese.\n\n00;09;30;11 - 00;09;51;01\nNick Clason| Hybrid Ministry\nBut if I don't want it to be cheese, it can reroll and it can reroll it randomly. Or you can choose a pre-selected option so you can see all of your options here. And you can say, I don't have Hawaiian pizza, I don't have deep dish, I only have sausage. And so we're going to make them think that they have the opportunity to get sausage.\n\n00;09;51;02 - 00;10;13;06\nNick Clason| Hybrid Ministry\nBut really they don't. And so we're not doing random. We're going to do pre-selected. The pre-selected winner here is sausage. And now when we spin the wheel you're seeing it. You're hearing it. The winner is sausage right. Like I said I can now clear that. Now let's say I gave away sausage and so I don't want that anymore.\n\n00;10;13;09 - 00;10;33;01\nNick Clason| Hybrid Ministry\nThis is where I can turn on this hide. Last item. And so now sausage, which was what I give away. Now I don't have it because I gave it to this group. And I need a new prize to give away to the next group. I can't give away sausage twice. It only had it once. If I click hide last item, it will go away and it won't be an option on the wheel anymore.\n\n00;10;33;01 - 00;10;57;16\nNick Clason| Hybrid Ministry\nSo now let's just simulate that again. So I did in fact go ahead. Giveaway sausage I'm hiding the last item. Consider the last item hidden. And then we're going to clear that it's gone. And now we're like oh it needs to be pepperoni. So here we go. Give a pepperoni to the winning group. Group number two. Congratulations you one pepperoni.\n\n00;10;57;16 - 00;11;17;12\nNick Clason| Hybrid Ministry\nNow if you're listening here on screen or you it was able to be picked up through my microphone, you will notice that they have different sound effects. So when you do the little, cheery sound effect, that's the one that pepperoni just made you. Little shrug sound effect. That's just a little kind of simple, like click sound, like, and so you can change that.\n\n00;11;17;12 - 00;11;45;19\nNick Clason| Hybrid Ministry\nOr if it's a negative consequence, you can also do the lose sound. And so cheese now has the lose sound. And so that sounds something like this. Now that no one wants cheese. All right. This is this is the bottom line. Okay. Here is another idea that I have is, we might, in our space, do something where, we have, like, rows.\n\n00;11;45;23 - 00;12;03;14\nNick Clason| Hybrid Ministry\nWe have 16 tables. So there's four, 4x4, four tables across, four tables down 16 total. So we might do something when we have a passage of Scripture, you know, that we want people to look up. And so then we might use the wheel and say, all right, row one. You're going to look up this. Row two, you're going to look up that.\n\n00;12;03;16 - 00;12;22;06\nNick Clason| Hybrid Ministry\nAnd here's what's cool is you saw my picture here. So you can also make your background custom. So right here let's say I want this slide right here to be where I put my wheel. First I got to give it a background right. So I'm going to go ahead and I'm going to make it an image background.\n\n00;12;22;09 - 00;12;48;13\nNick Clason| Hybrid Ministry\nI'm going to upload a file. And I'm going to go navigate to these different verses of this slide that I have already made. And so boom, there's my verse slides. And so now I don't want that. I want the wheel now. And so I can say row one, row two, row three and row four. We're going to add those.\n\n00;12;48;16 - 00;13;13;19\nNick Clason| Hybrid Ministry\nWe're going to remove these. And now I can put this right here. Again don't forget Hybrid Ministry ten gets you 10% off of Premium or Premium Plus of Collider. But now I can put that right here. And I can say all right row one. You're going to go first. And then very simply right. Like as I am presenting this sucker, got to get down to it so I can show it to you.\n\n00;13;13;19 - 00;13;42;15\nNick Clason| Hybrid Ministry\nBut as I'm presenting it, I'll say, all right, row one. Here you go. Or not? Row one. Luke one goes to row one, in fact. Right. And once again, I should have selected hide winner because I can't actually have row one. That's a bummer, I missed out. What am I supposed to do? Well, your purpose in in person can actually hop back over here to edit and just very simply, either hide them and now they're going to be off my wheel or delete them and they're off my wheel either way.\n\n00;13;42;18 - 00;14;01;14\nNick Clason| Hybrid Ministry\nNow if I hide them right, I can add them back on very simply. If, I delete them, I do have to go back in here and I have to type it all back out and do all that stuff, which as you see, is not that difficult. But it it does take a little bit more of an additional step.\n\n00;14;01;14 - 00;14;21;22\nNick Clason| Hybrid Ministry\nNow here's the other cool thing. You might be thinking like, I don't I don't want like that background. I want like I want a video background. Great. Check this out. I don't want this background anymore. I go back in here to edit slide. I don't want it going to go over here to my slide settings. And instead of it being an image background, I can do a color background.\n\n00;14;21;22 - 00;14;43;08\nNick Clason| Hybrid Ministry\nHe's my color options right? Those are all the preloaded ones. Or I can say I want a video background. So I'm going to select video and I want it to be a YouTube embedded video, and I want it to be my video. So we're going to copy and paste that link here, paste embed that YouTube video and boom.\n\n00;14;43;10 - 00;15;00;25\nNick Clason| Hybrid Ministry\nAnd I can put the wheel anywhere that I want. Now keep in mind that when it's a background, you saw it right here. Background videos will loop automatically and they do not play sounds. And so you can pull these directly off of the internet. And this is why I believe every single youth ministry should have a strong digital presence also.\n\n00;15;00;25 - 00;15;21;25\nNick Clason| Hybrid Ministry\nHey, why you're here, why don't you go ahead and grab my hybrid strategy guide with a little bit of a different name from this episode that I dropped a little bit over a year ago. So that was idea number three. You can give out passages for the we'll idea number four, I'm actually going to share with those of you that are on my Patreon page.\n\n00;15;21;25 - 00;15;44;13\nNick Clason| Hybrid Ministry\nNow listen, don't forget that it's only about a dollar a week. And anyone who signs up before December 2nd, 2024 will get an exclusive free piece of merch. So you're going to get a piece of merch that's probably worth like $20. That's gonna like, pay for itself in the first five months. And I'm going to share my fourth favorite way that I\n\n00;15;44;13 - 00;15;49;02\nNick Clason| Hybrid Ministry\ncustomize and use the wheel in my different teachings and in my different presentations.\n\n00;15;49;09 - 00;16;06;08\nNick Clason| Hybrid Ministry\nHey, my friends, as always, don't forget if you want to know how to use the name picker that is going to be here in the next episode, if you're watching on YouTube, that'll be right here on screen. Go hop over to Patreon page. But until next time, and as always, my friends stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBONUS WEEKLY PODCAST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u003cstrong\u003eSIDEKICK SETUP GUIDE\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons and programming using Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/125\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/125\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//COLEADER PRICING\u003cbr\u003e\nCODE: HYBRIDMINISTRY10\u003cbr\u003e\n\u003ca href=\"https://www.sidekick.tv/pricing\" rel=\"nofollow\"\u003ehttps://www.sidekick.tv/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CUSTOM HYBRID COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMUNICATIONS DONE FOR YOU!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ERIK W/A \u0026#39;K\u0026#39;\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Random Spinning Wheel\u003cbr\u003e\n01:39 Co-Leader Discount Code!\u003cbr\u003e\n03:05 The Power of Creativity\u003cbr\u003e\n5:00 Wheel Idea #1\u003cbr\u003e\n08:15 Wheel Idea #2\u003cbr\u003e\n09:22 Wheel Tech Booth Point of View\u003cbr\u003e\n11:38 Wheel Idea #3\u003cbr\u003e\n12:14 Customize your slide background\u003cbr\u003e\n15:10 Wheel Idea #4\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00;00;00;00 - 00;00;27;13\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nWhat if I told you that you could have access to a customizable spinning wheel that is actually woven in and built into the fabric of your presentation software? Not just like from free wheel spinner.com, because, you know, if you\u0026#39;re presenting or preaching in church that you want that wheel to come in and you want it to be seamless, you don\u0026#39;t want to drag an ugly browser window in across your screen.\u003c/p\u003e\n\n\u003cp\u003e00;00;27;16 - 00;00;48;16\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd so what if that presentation ability was available in your PowerPoint, in your profit center, on your church projector screens? Well, what if I told you that it was, you know, download and Youth Ministry has had the customizable spinning wheel available to youth pastors, but it is now available to all\u003c/p\u003e\n\n\u003cp\u003e00;00;48;16 - 00;00;53;01\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\npeople. It is woven into the new beta version of\u003c/p\u003e\n\n\u003cp\u003e00;00;53;01 - 00;00;54;03\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nsidekick.\u003c/p\u003e\n\n\u003cp\u003e00;00;54;03 - 00;01;10;25\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd in this episode, not only are we going to explore how it\u0026#39;s a little bit different than the legacy version of the sidekick, but we\u0026#39;re going to look at all of the features. And so if you are watching here on YouTube, first of all, go ahead and give me a like because if you don\u0026#39;t know, that incredibly helps us out.\u003c/p\u003e\n\n\u003cp\u003e00;01;10;28 - 00;01;30;13\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBut second, I would love it if you, are listening to Hop Over and you can watch a live demo as I not only build the wheel, but I show you all the different features and I want to talk through in this episode for of my most favorite ways to use and integrate the wheel into our programing, into\u003c/p\u003e\n\n\u003cp\u003e00;01;30;13 - 00;01;32;25\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nmy lessons, into my messages.\u003c/p\u003e\n\n\u003cp\u003e00;01;33;02 - 00;01;42;09\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd so much more. Hey everyone! Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid\u003c/p\u003e\n\n\u003cp\u003e00;01;42;09 - 00;02;10;01\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nMinistry show. My name is Nicholas and I am a 14 year Youth ministry veteran. And welcome to our playlist where we explore the best features of sidekick. And as you see here on screen, rotating through on my pre-roll announcements for the Hybrid Ministry show, which you can replicate this by simply clicking the link right here at the top of the video to go back and watch some of the more miscellaneous features available here in this playlist.\u003c/p\u003e\n\n\u003cp\u003e00;02;10;03 - 00;02;43;04\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBut we are talking about sidekick, and in this particular episode, we\u0026#39;re talking about the ways that you can use the wheel. But here\u0026#39;s what you might not know is that if you\u0026#39;ve never jumped into anything dim or Co-Leader, which is our, curriculum software that does unlock access to sidekick, my listeners get an exclusive offer if you use the code hybrid Ministry ten, you\u0026#39;ll get 10% off Premium or Premium plus of co-leader curriculum, which, like I said, is how you gain access to sidekick.\u003c/p\u003e\n\n\u003cp\u003e00;02;43;11 - 00;03;04;09\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nThere is a way to get sidekick ala carte as well. But if you are in youth ministry and you\u0026#39;re looking for curriculum, I\u0026#39;m just telling you, Collider is the way to go. You get so much I don\u0026#39;t even know how to download. Youth ministry is making money. But again, in addition to that, you get 10% off, if you use my code hybrid ministry ten.\u003c/p\u003e\n\n\u003cp\u003e00;03;04;09 - 00;03;25;22\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nSo, we\u0026#39;re going to get out of these looping announcements, and I want to show you what it looks like to have the customizable spinning wheel. Now here is the preview in the window over here. This little window down here, we\u0026#39;re going to pretend, like I said, in the first, video in this playlist, this, sidekick is browser based.\u003c/p\u003e\n\n\u003cp\u003e00;03;25;24 - 00;03;42;25\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nSo it\u0026#39;s going to create a new window. You\u0026#39;re going to drag that ugly window onto your projector screen, but then from there you\u0026#39;re going to click full screen. It\u0026#39;s going to be seamless. Now, if you are still using both sidekick and also pro presenter, go ahead and check the link down below in the show notes for how we have set up.\u003c/p\u003e\n\n\u003cp\u003e00;03;42;25 - 00;03;47;04\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBecause we are, we\u0026#39;re all in on sidekick. And the reason that\u003c/p\u003e\n\n\u003cp\u003e00;03;47;04 - 00;04;10;02\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m all in on sidekick is it forces me to be more creative in my programing, and I find that when I\u0026#39;m more creative, our students are more engaged and better engaged. And, I personally feel like that I\u0026#39;m doing a better job communicating and being a youth pastor and leaning in and showing up where students are, which that\u0026#39;s one of the whole goals, is one viewer students are.\u003c/p\u003e\n\n\u003cp\u003e00;04;10;02 - 00;04;31;16\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s what hybrid really affords us. The opportunity to do is to be where our people are. And so, if you didn\u0026#39;t know this, we\u0026#39;re actually starting a brand new Patreon page here on the Hybrid Ministry show, where I\u0026#39;m going to just rattle off what we did in youth group this week. And as I do, I\u0026#39;ll explain all the ways we\u0026#39;re using sidekick along with all the other things that we\u0026#39;re doing in our youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00;04;31;16 - 00;04;50;06\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd so I want you to go ahead and check that out. If you haven\u0026#39;t, you can click right here. The, the QR code that you see here on screen. I\u0026#39;ll, I\u0026#39;ll make that a little bit bigger for you. You can click that or you can simply head to a patreon.com/hybrid ministry and join for only $4 a month.\u003c/p\u003e\n\n\u003cp\u003e00;04;50;13 - 00;05;26;20\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nThe bonus podcast I\u0026#39;m gonna release is a weekly podcast. So when you do $4 a month, that essentially nets out to $1 per week, which is crazy town. So I would love to invite you into that. But here\u0026#39;s one of my favorite ways to use and utilize the wheel the random wheel. So in our student ministry not too long ago, we, used one of my friend Eric with a case games, and I\u0026#39;m not sure I don\u0026#39;t think he got this game on to download youth ministry before the Halloween, but man, I loved the concept.\u003c/p\u003e\n\n\u003cp\u003e00;05;26;20 - 00;05;47;12\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nIt was like a digital, like, sort of escape room sort of thing. And what Eric did, which was just like, so incredible, was like, it was like you work through rooms in your space and you had different contestants kind of do that, right now getting contestants, man, that is one of the most difficult things in youth ministry, right?\u003c/p\u003e\n\n\u003cp\u003e00;05;47;12 - 00;06;07;11\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBecause you\u0026#39;ve been a real like, who wants to who wants to be a volunteer, who wants to be a volunteer? And so what we did was we created a wheel that would, basically volunteer certain people. So we had our, groups broken down by grade. And so we had like sixth grade, we had seventh and eighth grade, we had ninth and 10th grade, and then we had 11th and 12th grade.\u003c/p\u003e\n\n\u003cp\u003e00;06;07;11 - 00;06;33;02\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nSo for total, sixth year, I was the only one that was standalone. And the other, you know, six remaining grades are grouped together seventh and eighth, ninth and 10th, 11th, 12th. You get the idea. But then we said we need the whatever the wheel says person from each of these grades. So again, this is something I would go over on my Patreon page and hopefully it might help you out helping me more creative and thus ultimately more engaging.\u003c/p\u003e\n\n\u003cp\u003e00;06;33;06 - 00;06;53;23\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBut what we did was we just added a wheel and we said, all right, I need the sixth grader who\u0026#39;s the tallest, I need the seventh grader who\u0026#39;s the shortest? I need the ninth 10th grader who has the tallest socks I need the 11th 12th grader has the lowest phone battery percentage. And so if you\u0026#39;re watching here on screen, what you do is you simply click edit Slide and right at the top all you got to do is click wheel.\u003c/p\u003e\n\n\u003cp\u003e00;06;53;25 - 00;07;15;02\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nYou want to add the wheel. And so in pops the wheel settings right here. And so this is where you can adjust the individual items in the wheel. So if you don\u0026#39;t want cheese because it\u0026#39;s not relevant to what you\u0026#39;re doing you can say tallest. And if you want highest battery percentage you say highest battery percentage where\u0026#39;s a percent.\u003c/p\u003e\n\n\u003cp\u003e00;07;15;02 - 00;07;37;26\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nSo there it is. If you want to add another one, you simply click Add Item. Or better yet, you can do bulk add and you can just type them all in. And so you go, tallest socks, reddest hair, biggest mustache, or whatever your criteria are. There they are. You click add three items and boom, they are off and rolling.\u003c/p\u003e\n\n\u003cp\u003e00;07;37;26 - 00;07;56;10\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nNow once your wheel is on the screen, you notice it\u0026#39;s kind of covering my face here if you don\u0026#39;t want that. So you can go up to this little corner and just simply shrink it and put it right where you want it, maybe right underneath that finger where I\u0026#39;m pointing. Maybe you want it huge, right? So you can make it even bigger.\u003c/p\u003e\n\n\u003cp\u003e00;07;56;14 - 00;08;24;23\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nYou can make it even smaller. And, there\u0026#39;s all sorts of different ways that you can kind of mess around with and use the wheel, but that\u0026#39;s way number one. We kind of like to use the wheel as a, contestant sort of generator. All right. The other thing that I love about the wheel is, or another way, way number two that we use the wheel is we will use it sometimes as a prize wheel.\u003c/p\u003e\n\n\u003cp\u003e00;08;24;23 - 00;08;43;29\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nSo we have a winner of a game, a standalone winner or a group of winners. And then we let that winner go ahead and, spin the wheel for an opportunity to win. So let\u0026#39;s just say that they won pizza. And so here, I\u0026#39;ve already input my different types of pizza that I want to let them win.\u003c/p\u003e\n\n\u003cp\u003e00;08;44;03 - 00;09;07;00\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd so when you go ahead and, get this thing launched, you will see that you can you have a lot of different access, right? You have a lot of different access once you get this thing up and rolling. So we\u0026#39;re going to pretend this is our projector screen and your person, oh, your person back in your booth is going to be the one that sees this.\u003c/p\u003e\n\n\u003cp\u003e00;09;07;00 - 00;09;30;04\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nOr again, don\u0026#39;t forget that. Now they have phone integration so you can run it like a remote phone, which is a pretty cool feature. So here we are. We are on our wheel right here. And this is what it looks like for the person in the booth. They\u0026#39;ll have this start spin option. And they\u0026#39;ll be able to see down here that the next winner is cheese.\u003c/p\u003e\n\n\u003cp\u003e00;09;30;11 - 00;09;51;01\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBut if I don\u0026#39;t want it to be cheese, it can reroll and it can reroll it randomly. Or you can choose a pre-selected option so you can see all of your options here. And you can say, I don\u0026#39;t have Hawaiian pizza, I don\u0026#39;t have deep dish, I only have sausage. And so we\u0026#39;re going to make them think that they have the opportunity to get sausage.\u003c/p\u003e\n\n\u003cp\u003e00;09;51;02 - 00;10;13;06\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBut really they don\u0026#39;t. And so we\u0026#39;re not doing random. We\u0026#39;re going to do pre-selected. The pre-selected winner here is sausage. And now when we spin the wheel you\u0026#39;re seeing it. You\u0026#39;re hearing it. The winner is sausage right. Like I said I can now clear that. Now let\u0026#39;s say I gave away sausage and so I don\u0026#39;t want that anymore.\u003c/p\u003e\n\n\u003cp\u003e00;10;13;09 - 00;10;33;01\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nThis is where I can turn on this hide. Last item. And so now sausage, which was what I give away. Now I don\u0026#39;t have it because I gave it to this group. And I need a new prize to give away to the next group. I can\u0026#39;t give away sausage twice. It only had it once. If I click hide last item, it will go away and it won\u0026#39;t be an option on the wheel anymore.\u003c/p\u003e\n\n\u003cp\u003e00;10;33;01 - 00;10;57;16\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nSo now let\u0026#39;s just simulate that again. So I did in fact go ahead. Giveaway sausage I\u0026#39;m hiding the last item. Consider the last item hidden. And then we\u0026#39;re going to clear that it\u0026#39;s gone. And now we\u0026#39;re like oh it needs to be pepperoni. So here we go. Give a pepperoni to the winning group. Group number two. Congratulations you one pepperoni.\u003c/p\u003e\n\n\u003cp\u003e00;10;57;16 - 00;11;17;12\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nNow if you\u0026#39;re listening here on screen or you it was able to be picked up through my microphone, you will notice that they have different sound effects. So when you do the little, cheery sound effect, that\u0026#39;s the one that pepperoni just made you. Little shrug sound effect. That\u0026#39;s just a little kind of simple, like click sound, like, and so you can change that.\u003c/p\u003e\n\n\u003cp\u003e00;11;17;12 - 00;11;45;19\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nOr if it\u0026#39;s a negative consequence, you can also do the lose sound. And so cheese now has the lose sound. And so that sounds something like this. Now that no one wants cheese. All right. This is this is the bottom line. Okay. Here is another idea that I have is, we might, in our space, do something where, we have, like, rows.\u003c/p\u003e\n\n\u003cp\u003e00;11;45;23 - 00;12;03;14\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nWe have 16 tables. So there\u0026#39;s four, 4x4, four tables across, four tables down 16 total. So we might do something when we have a passage of Scripture, you know, that we want people to look up. And so then we might use the wheel and say, all right, row one. You\u0026#39;re going to look up this. Row two, you\u0026#39;re going to look up that.\u003c/p\u003e\n\n\u003cp\u003e00;12;03;16 - 00;12;22;06\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd here\u0026#39;s what\u0026#39;s cool is you saw my picture here. So you can also make your background custom. So right here let\u0026#39;s say I want this slide right here to be where I put my wheel. First I got to give it a background right. So I\u0026#39;m going to go ahead and I\u0026#39;m going to make it an image background.\u003c/p\u003e\n\n\u003cp\u003e00;12;22;09 - 00;12;48;13\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m going to upload a file. And I\u0026#39;m going to go navigate to these different verses of this slide that I have already made. And so boom, there\u0026#39;s my verse slides. And so now I don\u0026#39;t want that. I want the wheel now. And so I can say row one, row two, row three and row four. We\u0026#39;re going to add those.\u003c/p\u003e\n\n\u003cp\u003e00;12;48;16 - 00;13;13;19\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;re going to remove these. And now I can put this right here. Again don\u0026#39;t forget Hybrid Ministry ten gets you 10% off of Premium or Premium Plus of Collider. But now I can put that right here. And I can say all right row one. You\u0026#39;re going to go first. And then very simply right. Like as I am presenting this sucker, got to get down to it so I can show it to you.\u003c/p\u003e\n\n\u003cp\u003e00;13;13;19 - 00;13;42;15\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nBut as I\u0026#39;m presenting it, I\u0026#39;ll say, all right, row one. Here you go. Or not? Row one. Luke one goes to row one, in fact. Right. And once again, I should have selected hide winner because I can\u0026#39;t actually have row one. That\u0026#39;s a bummer, I missed out. What am I supposed to do? Well, your purpose in in person can actually hop back over here to edit and just very simply, either hide them and now they\u0026#39;re going to be off my wheel or delete them and they\u0026#39;re off my wheel either way.\u003c/p\u003e\n\n\u003cp\u003e00;13;42;18 - 00;14;01;14\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nNow if I hide them right, I can add them back on very simply. If, I delete them, I do have to go back in here and I have to type it all back out and do all that stuff, which as you see, is not that difficult. But it it does take a little bit more of an additional step.\u003c/p\u003e\n\n\u003cp\u003e00;14;01;14 - 00;14;21;22\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nNow here\u0026#39;s the other cool thing. You might be thinking like, I don\u0026#39;t I don\u0026#39;t want like that background. I want like I want a video background. Great. Check this out. I don\u0026#39;t want this background anymore. I go back in here to edit slide. I don\u0026#39;t want it going to go over here to my slide settings. And instead of it being an image background, I can do a color background.\u003c/p\u003e\n\n\u003cp\u003e00;14;21;22 - 00;14;43;08\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nHe\u0026#39;s my color options right? Those are all the preloaded ones. Or I can say I want a video background. So I\u0026#39;m going to select video and I want it to be a YouTube embedded video, and I want it to be my video. So we\u0026#39;re going to copy and paste that link here, paste embed that YouTube video and boom.\u003c/p\u003e\n\n\u003cp\u003e00;14;43;10 - 00;15;00;25\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nAnd I can put the wheel anywhere that I want. Now keep in mind that when it\u0026#39;s a background, you saw it right here. Background videos will loop automatically and they do not play sounds. And so you can pull these directly off of the internet. And this is why I believe every single youth ministry should have a strong digital presence also.\u003c/p\u003e\n\n\u003cp\u003e00;15;00;25 - 00;15;21;25\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nHey, why you\u0026#39;re here, why don\u0026#39;t you go ahead and grab my hybrid strategy guide with a little bit of a different name from this episode that I dropped a little bit over a year ago. So that was idea number three. You can give out passages for the we\u0026#39;ll idea number four, I\u0026#39;m actually going to share with those of you that are on my Patreon page.\u003c/p\u003e\n\n\u003cp\u003e00;15;21;25 - 00;15;44;13\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nNow listen, don\u0026#39;t forget that it\u0026#39;s only about a dollar a week. And anyone who signs up before December 2nd, 2024 will get an exclusive free piece of merch. So you\u0026#39;re going to get a piece of merch that\u0026#39;s probably worth like $20. That\u0026#39;s gonna like, pay for itself in the first five months. And I\u0026#39;m going to share my fourth favorite way that I\u003c/p\u003e\n\n\u003cp\u003e00;15;44;13 - 00;15;49;02\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\ncustomize and use the wheel in my different teachings and in my different presentations.\u003c/p\u003e\n\n\u003cp\u003e00;15;49;09 - 00;16;06;08\u003cbr\u003e\nNick Clason| Hybrid Ministry\u003cbr\u003e\nHey, my friends, as always, don\u0026#39;t forget if you want to know how to use the name picker that is going to be here in the next episode, if you\u0026#39;re watching on YouTube, that\u0026#39;ll be right here on screen. Go hop over to Patreon page. But until next time, and as always, my friends stay hybrid.\u003c/p\u003e","summary":"In this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons and programming using Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry.","date_published":"2024-11-28T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/89f02ea2-560d-45a1-8441-bedf2562dde3.mp3","mime_type":"audio/mpeg","size_in_bytes":23205289,"duration_in_seconds":966}]},{"id":"09add7a8-1440-4524-8ccf-34388a19df60","title":"Episode 124: Truly Interactive Sermons | How I use Sidekick","url":"https://www.hybridministry.xyz/124","content_text":"🎧 BONUS WEEKLY PODCAST\nhttps://www.patreon.com/hybridministry\n\n🖥️ SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\nDESCRIPTION\nIn this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons using Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry.\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/124\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n//COLEADER PRICING\nCODE: HYBRIDMINISTRY10\nhttps://www.sidekick.tv/pricing\n\n//[FREE] STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CUSTOM HYBRID COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\n//CHURCH COMMUNICATIONS DONE FOR YOU!\nhttps://www.hybridministry.xyz/articles/comms\n\n//FINISH THE DRAWING - HELP DERRY BUY PRESENTS!\nhttps://www.downloadyouthministry.com/p/finish-the-drawing/games/icebreakers-8666.html\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n🕰️TIMECODES\n00:00 Phone Voting in Sidekick\n01:53 The Creativity Challenge\n02:36 BIG Announcement!!\n04:06 Voting During Pre-Roll\n07:13 #1 Game Style\n09:39 #2 Game Style\n12:10 #3 Game Style\n15:56 Voting During Sermons\n17:29 The Wheel\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:28:27\nNick Clason | Hybrid Ministry\nPastor. We all know the struggle that all of us in ministry face with online church and streaming and the tension between will people come and be a part of our church? Or will they just simply listen to us online? I mean, hey, listen, give me a like if anytime in the last week you have listened to another pastor sermon or any podcast of any sort, religion or otherwise, or if you've listened to a worship song on Spotify, Apple Music or on YouTube.\n\n00:00:29:00 - 00:00:51:12\nNick Clason | Hybrid Ministry\nYou see, the fact is we live now in a digital world where, content and sermons and music and worship music and all those things are available for our consumption at the touch and at the click of a finger. So how can we utilize technology in your ministry to make your programing in your service a little bit more hybrid?\n\n00:00:51:19 - 00:01:11:08\nNick Clason | Hybrid Ministry\nYou know, hybrid I talked about this. It's the intersection of your in-person and your digital right. It's not forsaking one for the other, but it's simply finding a way to intersect them and to meld them together in the two. And we're going to look at my favorite feature in sidekick, which I believe makes you as hybrid as it can get in today's world.\n\n00:01:11:13 - 00:01:31:15\nNick Clason | Hybrid Ministry\nIf you are new to this playlist, we have been simply talking in the playlist linked up right here about different features of sidekick, and in the last video I kind of introduced sidekick and I showed some of the miscellaneous features, but there are three kind of core pillars and core, feature principles about sidekick that are just simply fantastic.\n\n00:01:31:15 - 00:01:51:13\nNick Clason | Hybrid Ministry\nAnd the first one is the feature of vote. And you can pull your phone out and you can vote via QR codes. So that is what we're going to talk about today and in this video. But don't forget, if you're over here on YouTube that we do have chapters down at the bottom so that you can skip around, jump around to different sections and elements that pertain the most to you.\n\n00:01:51:13 - 00:02:10:25\nNick Clason | Hybrid Ministry\nBut I was talking to a friend of mine at a conference of several years back, and who's leading a workshop, and it was so well done and it was so creative. And frankly, it was pre-COVID, but it was before, and I was thinking like, man, this is more than just him getting up and talking. This is him actually engaging and interacting with his audience and drawing them in.\n\n00:02:10:25 - 00:02:31:05\nNick Clason | Hybrid Ministry\nAnd I asked him, like, how do you do it? And he said, honestly, I challenged myself to try and use at least once per message, a feature from sidekick that I couldn't use with something simple like a PowerPoint or Pro presenter presentation software. And in our student ministry we have gone all in on sidekick. And so I want to share that with you in this playlist.\n\n00:02:31:05 - 00:02:52:25\nNick Clason | Hybrid Ministry\nBut I also want to let you know that launching on December 2nd, I am going to be launching a bonus weekly podcast simply called like what have I Done this week? And talking about all the ways that our youth ministry is trying to go hybrid, utilize digital, utilize YouTube, utilize sidekick. And so that is linked down below. Or you can scan the QR code that you see here on screen.\n\n00:02:52:27 - 00:03:16:19\nNick Clason | Hybrid Ministry\nThat is going to give you that bonus weekly podcast. But there's also going to be other perks for Patreon members. And the cost, my friends, it's only a dollar per episode per week. And so jump in on that if you find that helpful. If you're looking to, turn the dial up on your creativity, on your hybrid, on your digital, I just want to simply walk you through what we are doing on a week by week basis.\n\n00:03:16:19 - 00:03:39:04\nNick Clason | Hybrid Ministry\nAnd as you hear what I'm doing, hopefully that just gives you other creative ideas and listen. I would love if you then would also shoot back what you're doing, because anytime I hear what someone else is doing, it causes my brain and my juices to get going and get creative. But anyone who signs up before December 2nd, which is the official launch of the Patreon show, will get an exclusive free piece of merch.\n\n00:03:39:04 - 00:03:58:16\nNick Clason | Hybrid Ministry\nI will mail it to you and so that will be just my token of appreciation. So literally, that piece of merch will pay for itself for like six months worth of you being signed up for the, hybrid, Patreon experience. And so jump on and honestly, take my money. Can't wait to get you guys going on that.\n\n00:03:58:16 - 00:04:18:25\nNick Clason | Hybrid Ministry\nBut in this video, I want to talk about the different areas that you can use the voting in side. So you can include the voting slides in your pre-roll. So for example here on screen you'll see I'm going to click present. And we got a full screen window. And boom we're in our pre-roll slides. And these will rotate if you are not with us.\n\n00:04:18:25 - 00:04:35:07\nNick Clason | Hybrid Ministry\nLast video is a rotate every few seconds. We set that up ahead of time. You can go check out how to do that there. Rotating here pretty quickly. You can slow those down, but if you wanted to add here, to that, first of all, you got to get out of your presentation window and you got to end your presentation to make your edit.\n\n00:04:35:09 - 00:04:54:18\nNick Clason | Hybrid Ministry\nBut then right here, if I just wanted to be like, all right, let's include a voting thing here. All you got to do is just click this voting option. Boom. And it kind of overtakes the design of the screen. And while you're here, you could use this example. Which super power would you choose? Or you could say, which kind of coffee shop is best?\n\n00:04:54:20 - 00:05:23:27\nNick Clason | Hybrid Ministry\nAnd you can get people debating on the old Dunkin versus Starbucks versus, main, what else is out there? Whatever, whatever it is, like your local home town hipster coffee vibe. And then over here, it's, the checkmarks on the side. These are indicating correct answers. So if you don't want there to be a correct answer, even though Dunkin in this particular, case is probably the correct answer, there is no correct answer.\n\n00:05:23:27 - 00:05:42:04\nNick Clason | Hybrid Ministry\nAnd then over here you can, you can offer this like, hey, do you want to show the QR code? So sometimes people can, scan it ahead of time and just have it on their phone, and their phone becomes like a game remote, or you can leave it being shown here on screen. You can indicate and show the live results.\n\n00:05:42:04 - 00:05:59:18\nNick Clason | Hybrid Ministry\nYou can also reorder the, the votes like, the as the votes are coming in, whichever one's highest, we'll, we'll kind of jump to the top. You can either leave that or not. And then down here in the advanced settings, if you do have a correct answer, this this text here will be displayed on screen about whether it was correct or whether it wasn't.\n\n00:05:59:18 - 00:06:18:18\nNick Clason | Hybrid Ministry\nAnd so now if we look back over here at our pre-roll slides, if we get this presentation up and going, we're going to make it a little smaller. So you just pretend that this little, window here is like your, it's your it's your your your screen. Right. It's your, projector screen. You drag this over or whatever.\n\n00:06:18:21 - 00:06:38:11\nNick Clason | Hybrid Ministry\nSo now it's rotating through. Rotating through. Boom. Here's a poll question. You can engage and hybridize and interact with your audience during your pre-roll session there. So that's one of my favorite ways to use it. I have a poll question of every single week during our pre-roll. The the hack to that is you do got to keep the slides.\n\n00:06:38:11 - 00:06:44:07\nNick Clason | Hybrid Ministry\nThey can't be going this fast. I make mine a 14 second rotation that gives people enough\n\n00:06:44:07 - 00:06:59:09\nNick Clason | Hybrid Ministry\ntime to read the question, realize it, go scan it and vote and maybe get it in. Because once this q QR code is off the screen, voting is closed. And so once it goes to the next slide, they can't vote anymore. So they kind of got to wait for it to rotate back around.\n\n00:06:59:15 - 00:07:22:29\nNick Clason | Hybrid Ministry\nSometimes if I noticed people trying to do it though, what I will do is I will pull my phone up and I will just go back using the the phone remote kind of feature. Right. So that's one way that you can utilize and use it in your ministry. The pre-roll, voting option. You can also use it probably most commonly, probably the ways that we think about the most is with your games.\n\n00:07:22:29 - 00:07:38:26\nNick Clason | Hybrid Ministry\nRight. And so, I told you in the last video of our playlist linked right up here, if I haven't already done that. I have already done that. If you're watching here on YouTube, when you buy a game, you can, bring it in. And so we bought this game, finished the drawing in our youth ministry by my friend Derek.\n\n00:07:38:26 - 00:07:55:24\nNick Clason | Hybrid Ministry\nPrint it. I'll drop the link to that game down below in the show notes. Go buy it, hook his family up, give him some royalties. He needs Christmas presents. But, this is what it looks like when I import it in. And so in this particular game, what you would do is I'll go ahead and show it to you here on screen.\n\n00:07:55:26 - 00:08:17:09\nNick Clason | Hybrid Ministry\nWhat you would do is you would, put one of these slides up. And a student would then have to finish the the drawing of this bus. Okay. So the way that we utilize this in our ministry was we actually probably use random name generator, which is going to be coming up here in one of these future videos.\n\n00:08:17:11 - 00:08:38:09\nNick Clason | Hybrid Ministry\nPut some students up on stage. We got four different students. And so then, we gave them this picture. We gave them a minute countdown timer on the screen, and then they drew they finished the drawing. Now, then we used a camera. We just plugged it in via our stage, portal. We use our video switcher and we switch to the camera view.\n\n00:08:38:09 - 00:08:58:25\nNick Clason | Hybrid Ministry\nSo that up on the screen, everyone could see the finished drawing. So all four contestants were holding their drawing up. And then we said, scan this QR code. And so students would scan the QR code. Once they scanned it, once it was on their phone for good and they could vote. Whoo hoo! One person, one person, two person to person four.\n\n00:08:58:27 - 00:09:28:12\nNick Clason | Hybrid Ministry\nBased on that, that was a winner. You can utilize this for anything that has a subjective winner, right? Like, who do you think won this person? This person. You draw something, you build a sculpture you like, who was the loudest. You can vote it right. And once you get that QR code shown on screen and there's another thing you know, it's showing right here, or you click this little button down here in the sidekick window, show QR code and look, it makes it full and big and so everyone can gain access to it, no matter how big or how far away they are from the screen.\n\n00:09:28:15 - 00:09:53:26\nNick Clason | Hybrid Ministry\nSometimes you kind of got to zoom in with your phone and stuff like that. So we use that to then kind of declare a winner. All right. Another game option. I want to show you this one that is, sitting in here if you already, a member or a subscriber of sidekick, which if you're not, let me remind you that for my podcast listeners only, you can try out co-leader, which will be what gives you access to sidekick is a presentation software.\n\n00:09:53:29 - 00:10:19:09\nNick Clason | Hybrid Ministry\nIf you have never signed up for anything on game before by using the code Hybrid Ministry ten, and you can get an access to Premium or Premium Plus of Collider. I will put the link down below at sidekick.tv/pricing for you to compare the differences, but they'll give you either 260 Collider credits versus 520 Collider credits, along with either 25 or 75 sidekick phone voting connections.\n\n00:10:19:13 - 00:10:36:16\nNick Clason | Hybrid Ministry\nSo go check that out if that's something that you want to do, that's something that you want to learn. But if you sign up and you are a member, then in your completely free section here, I'm going to end this thing so that I can edit again. Right? So you'll notice controls change a little bit, but it's free thing.\n\n00:10:36:18 - 00:10:56:21\nNick Clason | Hybrid Ministry\nThere's a game, that Josh Griffin did over at Mariner's called Zombie Apocalypse. So I hit that and, I imported it. And so here's what it is. So this is the instructions given to us by the sidekick team. It says, hey, watch Josh play this game and how he use it. Here's the instructions. Here's his supply list here to do all this thing.\n\n00:10:56:26 - 00:11:16:25\nNick Clason | Hybrid Ministry\nBut so if we just ran this, this is another way to utilize the voting and play game. Make this small so that we can we can see everything. But. So here we are. We're playing this zombie apocalypse apocalypse game. And, you got the the plot and all these things, and this is like super next level, right?\n\n00:11:16:25 - 00:11:37:14\nNick Clason | Hybrid Ministry\nSo this question here is which weapon will you choose? You let the students decide if they want a hammer, a lightsaber, a rubber chicken or the impossible shot bow. Okay. And then here it is. Boom. Zombie approach is good news. Live separation and anxiety and will only go to one area at a time. And one big group of survivors should split up to have a better chance of survival.\n\n00:11:37:14 - 00:11:59:02\nNick Clason | Hybrid Ministry\nEach one has an either A, the baptismal, the tech booth, the playground, or the welcome booth. And then you let them vote, okay, crowd votes. And then, on one area, it kills the contestants who are there in that area. Then here's some more instructions. And they even incorporated the wheel. And so as you go through this is a a choose your own kind of adventure of a game.\n\n00:11:59:02 - 00:12:17:02\nNick Clason | Hybrid Ministry\nAnd so that's another really fun, really creative way to use and utilize sidekick to your advantage. And then there's one last way that I want to show you. And I'll go ahead I'll get it presented once again. And this is with, another game that's free in the free section, if you sign up again, don't forget Hybrid Ministry ten.\n\n00:12:17:05 - 00:12:32:21\nNick Clason | Hybrid Ministry\nIt's called Where's the ball. And so in this particular game, this is the example of what I was kind of saying earlier about you can use your phone as a remote. And so this game is it got a right and wrong answer to it. Right. So like the the other ones were like more subjective. What do you think.\n\n00:12:32:21 - 00:12:52:18\nNick Clason | Hybrid Ministry\nWhat do you think this one is like? Here's a question. Here's the right answer. And so in this one your question that you must decide is is it a or is it be all right. And like I said in this particular case, you got to get that QR code live so that everyone can scan it on their phones, scans, skin scan, and then their phone becomes a remote.\n\n00:12:52:18 - 00:13:12:16\nNick Clason | Hybrid Ministry\nAnd so now the question on their phone, A or B, their phone as they're holding it, it says is it A or is it B they vote I in the booth or your booth person clicks right here, this end voting thing. And then when you click reveal correct answer, it shows the slide with the correct answer. And then it also reveals it on everyone's phones at the same time.\n\n00:13:12:19 - 00:13:28:26\nNick Clason | Hybrid Ministry\nAll right. It's pretty cool. Here we go to the next one. This is which of these pickleball, balls is the correct answer? They would vote A, B, C, or D, you'd end the voting, you'd reveal the correct answer. And of course, the answer is a the phone would say correct. If they got it wrong, it would say incorrect or whatever.\n\n00:13:28:26 - 00:13:46:27\nNick Clason | Hybrid Ministry\nYou said the advanced settings to be ahead of time. And I can show you how that works, because this one is a little bit more tricky to actually set up. You don't just simply click right like in this one right here. If I added a new slide and I wanted them to vote on who's the drawing, I simply click voting and then boom, I right I right to answer like who won?\n\n00:13:46:27 - 00:14:02:19\nNick Clason | Hybrid Ministry\nAnd then I go down here and I do, you know, one, two three, four I unchecked the winner and we're off to the races and where's the ball. Like I said it's a little bit more intricate. So let me show you how it works. So you click edit Slide and this is voting right. So I clicked on that, I clicked Edit voting.\n\n00:14:02:19 - 00:14:24:05\nNick Clason | Hybrid Ministry\nBut if it weren't there I would turn into voting. And right here at the top you got this little toggle switch that says, is this an image based question when it's not now it went away. When I turn it back on, it's this image based question. So like I said, question side answer slide. And so if I remove this you'll see that I can upload the question slide.\n\n00:14:24:05 - 00:14:42:26\nNick Clason | Hybrid Ministry\nAnd then I can upload the answer slide. Now if you're just getting this free where's the ball. It's already included in sidekick. Go get it. Go play it. It's super fun. But if you're creating it yourself, you'll have to upload this from somewhere just on your computer, right? And you also upload the answer and then you're going to correct or select which answer is truly correct.\n\n00:14:43:03 - 00:14:58:01\nNick Clason | Hybrid Ministry\nAnd then down here in the advanced settings you can either say correct or you can say sorry, or you can flame them like you're an idiot. I wouldn't necessarily recommend that if you want to keep your job, but hey, go for it. It's up to you, right? You can also add right? So here's where you would add or subtract answers.\n\n00:14:58:01 - 00:15:13:23\nNick Clason | Hybrid Ministry\nSo if there's three multiple choice or four multiple choice, or if you need to take one away and make it three again, that's where you do that. And then you just simply click which of the answers is correct. This is one of my favorite ways. We did this one time and again. This is the type of stuff you get on the Patreon.\n\n00:15:14:00 - 00:15:28:17\nNick Clason | Hybrid Ministry\nLike I'll share this idea and maybe you can use it. We did like a pet day. We were celebrating National Kitten Day, and we had people texting via our text groups to this picture of your pet, and then we put pictures of pets on screens. Then we said, who do you think? Whose pet do you think this is?\n\n00:15:28:17 - 00:15:46:09\nNick Clason | Hybrid Ministry\nIs it you know Jake's? Is it Brie's? Is it Adam's or is it, Gracie's? And then they would just vote, like, it was a fun way to use our students and to get them and let them be kind of the heroes and the superstars of our day and of our our game. And so that was a fun way.\n\n00:15:46:09 - 00:16:15:20\nNick Clason | Hybrid Ministry\nAnd we used this image based question kind of voting option here on sidekick. The last way, of course, that you can use it is very obviously in your messages. And so once again, this is an example of what I'll be going on going on over in our Patreon. But in this particular week, actually tonight I'm preaching on, masks, and I got just a couple of different questions, on that, I'm talking about being judgmental.\n\n00:16:15:22 - 00:16:33:04\nNick Clason | Hybrid Ministry\nAnd, in that I'm asking questions like, you know, are you ever judgmental? Yes or no? Scan it and let me know. Another one I'm using, like, hey, so, finish the phrase sticks and stones. What? And then I put a bunch of different ridiculous answers. And of course, the answer's six. And stones may break my bones.\n\n00:16:33:04 - 00:16:48:02\nNick Clason | Hybrid Ministry\nBut words will never hurt. Give me a like if you knew that. Because, that means you're old, like me, and you're, in your 30s as a youth pastor. Give me a sub. If not, because that means that you're younger and that means that you're actually on YouTube. And so give me subs so that you will see some of these future videos.\n\n00:16:48:02 - 00:17:08:06\nNick Clason | Hybrid Ministry\nBut the point is, previously before sidekick, I would just say raise your hand if you know what this phrase means. Sticks and stones may break my bones, and that's an engagement. But now, in a way, to go hybrid, taking my in-person and my digital and putting at the intersection of my students phones, I say, hey, scan this QR code and finish this phrase.\n\n00:17:08:09 - 00:17:30:13\nNick Clason | Hybrid Ministry\nAnd again, like my friend Anthony said back at that conference, I challenged myself to try and use sidekick in my message as I create at least one time per week. And so voting is a fantastic way to to utilize that and to use that. Now the another really fun custom way that sidekick, has to offer this was just voting.\n\n00:17:30:13 - 00:17:48:09\nNick Clason | Hybrid Ministry\nThe last video was just some of its miscellaneous features. The next video, which is going to be linked right here on screen. You can see it if you're watching on YouTube. Go ahead and tap that and go check that out. Is the random wheel and how you can customize it and generate it with customized, sounds and punishments and all sorts of different things.\n\n00:17:48:09 - 00:18:06:17\nNick Clason | Hybrid Ministry\nSo I want to chat through different creative ways. You can use that, perhaps in pre-roll and games, in messages and announcements, all sorts of different ways. I can't wait for you to see that. I hope that this helps you and your youth. Minutes to become more engaging, more interactive. Don't forget that's all at the Patreon is going to be about.\n\n00:18:06:17 - 00:18:10:01\nNick Clason | Hybrid Ministry\nBut as always, don't forget my friends to stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBONUS WEEKLY PODCAST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u003cstrong\u003eSIDEKICK SETUP GUIDE\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons using Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry.\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/124\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/124\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//COLEADER PRICING\u003cbr\u003e\nCODE: HYBRIDMINISTRY10\u003cbr\u003e\n\u003ca href=\"https://www.sidekick.tv/pricing\" rel=\"nofollow\"\u003ehttps://www.sidekick.tv/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CUSTOM HYBRID COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMUNICATIONS DONE FOR YOU!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FINISH THE DRAWING - HELP DERRY BUY PRESENTS!\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/finish-the-drawing/games/icebreakers-8666.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/finish-the-drawing/games/icebreakers-8666.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Phone Voting in Sidekick\u003cbr\u003e\n01:53 The Creativity Challenge\u003cbr\u003e\n02:36 BIG Announcement!!\u003cbr\u003e\n04:06 Voting During Pre-Roll\u003cbr\u003e\n07:13 #1 Game Style\u003cbr\u003e\n09:39 #2 Game Style\u003cbr\u003e\n12:10 #3 Game Style\u003cbr\u003e\n15:56 Voting During Sermons\u003cbr\u003e\n17:29 The Wheel\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:28:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPastor. We all know the struggle that all of us in ministry face with online church and streaming and the tension between will people come and be a part of our church? Or will they just simply listen to us online? I mean, hey, listen, give me a like if anytime in the last week you have listened to another pastor sermon or any podcast of any sort, religion or otherwise, or if you\u0026#39;ve listened to a worship song on Spotify, Apple Music or on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:00:29:00 - 00:00:51:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou see, the fact is we live now in a digital world where, content and sermons and music and worship music and all those things are available for our consumption at the touch and at the click of a finger. So how can we utilize technology in your ministry to make your programing in your service a little bit more hybrid?\u003c/p\u003e\n\n\u003cp\u003e00:00:51:19 - 00:01:11:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, hybrid I talked about this. It\u0026#39;s the intersection of your in-person and your digital right. It\u0026#39;s not forsaking one for the other, but it\u0026#39;s simply finding a way to intersect them and to meld them together in the two. And we\u0026#39;re going to look at my favorite feature in sidekick, which I believe makes you as hybrid as it can get in today\u0026#39;s world.\u003c/p\u003e\n\n\u003cp\u003e00:01:11:13 - 00:01:31:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you are new to this playlist, we have been simply talking in the playlist linked up right here about different features of sidekick, and in the last video I kind of introduced sidekick and I showed some of the miscellaneous features, but there are three kind of core pillars and core, feature principles about sidekick that are just simply fantastic.\u003c/p\u003e\n\n\u003cp\u003e00:01:31:15 - 00:01:51:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the first one is the feature of vote. And you can pull your phone out and you can vote via QR codes. So that is what we\u0026#39;re going to talk about today and in this video. But don\u0026#39;t forget, if you\u0026#39;re over here on YouTube that we do have chapters down at the bottom so that you can skip around, jump around to different sections and elements that pertain the most to you.\u003c/p\u003e\n\n\u003cp\u003e00:01:51:13 - 00:02:10:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I was talking to a friend of mine at a conference of several years back, and who\u0026#39;s leading a workshop, and it was so well done and it was so creative. And frankly, it was pre-COVID, but it was before, and I was thinking like, man, this is more than just him getting up and talking. This is him actually engaging and interacting with his audience and drawing them in.\u003c/p\u003e\n\n\u003cp\u003e00:02:10:25 - 00:02:31:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I asked him, like, how do you do it? And he said, honestly, I challenged myself to try and use at least once per message, a feature from sidekick that I couldn\u0026#39;t use with something simple like a PowerPoint or Pro presenter presentation software. And in our student ministry we have gone all in on sidekick. And so I want to share that with you in this playlist.\u003c/p\u003e\n\n\u003cp\u003e00:02:31:05 - 00:02:52:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I also want to let you know that launching on December 2nd, I am going to be launching a bonus weekly podcast simply called like what have I Done this week? And talking about all the ways that our youth ministry is trying to go hybrid, utilize digital, utilize YouTube, utilize sidekick. And so that is linked down below. Or you can scan the QR code that you see here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:02:52:27 - 00:03:16:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat is going to give you that bonus weekly podcast. But there\u0026#39;s also going to be other perks for Patreon members. And the cost, my friends, it\u0026#39;s only a dollar per episode per week. And so jump in on that if you find that helpful. If you\u0026#39;re looking to, turn the dial up on your creativity, on your hybrid, on your digital, I just want to simply walk you through what we are doing on a week by week basis.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:19 - 00:03:39:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as you hear what I\u0026#39;m doing, hopefully that just gives you other creative ideas and listen. I would love if you then would also shoot back what you\u0026#39;re doing, because anytime I hear what someone else is doing, it causes my brain and my juices to get going and get creative. But anyone who signs up before December 2nd, which is the official launch of the Patreon show, will get an exclusive free piece of merch.\u003c/p\u003e\n\n\u003cp\u003e00:03:39:04 - 00:03:58:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI will mail it to you and so that will be just my token of appreciation. So literally, that piece of merch will pay for itself for like six months worth of you being signed up for the, hybrid, Patreon experience. And so jump on and honestly, take my money. Can\u0026#39;t wait to get you guys going on that.\u003c/p\u003e\n\n\u003cp\u003e00:03:58:16 - 00:04:18:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut in this video, I want to talk about the different areas that you can use the voting in side. So you can include the voting slides in your pre-roll. So for example here on screen you\u0026#39;ll see I\u0026#39;m going to click present. And we got a full screen window. And boom we\u0026#39;re in our pre-roll slides. And these will rotate if you are not with us.\u003c/p\u003e\n\n\u003cp\u003e00:04:18:25 - 00:04:35:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLast video is a rotate every few seconds. We set that up ahead of time. You can go check out how to do that there. Rotating here pretty quickly. You can slow those down, but if you wanted to add here, to that, first of all, you got to get out of your presentation window and you got to end your presentation to make your edit.\u003c/p\u003e\n\n\u003cp\u003e00:04:35:09 - 00:04:54:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut then right here, if I just wanted to be like, all right, let\u0026#39;s include a voting thing here. All you got to do is just click this voting option. Boom. And it kind of overtakes the design of the screen. And while you\u0026#39;re here, you could use this example. Which super power would you choose? Or you could say, which kind of coffee shop is best?\u003c/p\u003e\n\n\u003cp\u003e00:04:54:20 - 00:05:23:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you can get people debating on the old Dunkin versus Starbucks versus, main, what else is out there? Whatever, whatever it is, like your local home town hipster coffee vibe. And then over here, it\u0026#39;s, the checkmarks on the side. These are indicating correct answers. So if you don\u0026#39;t want there to be a correct answer, even though Dunkin in this particular, case is probably the correct answer, there is no correct answer.\u003c/p\u003e\n\n\u003cp\u003e00:05:23:27 - 00:05:42:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then over here you can, you can offer this like, hey, do you want to show the QR code? So sometimes people can, scan it ahead of time and just have it on their phone, and their phone becomes like a game remote, or you can leave it being shown here on screen. You can indicate and show the live results.\u003c/p\u003e\n\n\u003cp\u003e00:05:42:04 - 00:05:59:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can also reorder the, the votes like, the as the votes are coming in, whichever one\u0026#39;s highest, we\u0026#39;ll, we\u0026#39;ll kind of jump to the top. You can either leave that or not. And then down here in the advanced settings, if you do have a correct answer, this this text here will be displayed on screen about whether it was correct or whether it wasn\u0026#39;t.\u003c/p\u003e\n\n\u003cp\u003e00:05:59:18 - 00:06:18:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so now if we look back over here at our pre-roll slides, if we get this presentation up and going, we\u0026#39;re going to make it a little smaller. So you just pretend that this little, window here is like your, it\u0026#39;s your it\u0026#39;s your your your screen. Right. It\u0026#39;s your, projector screen. You drag this over or whatever.\u003c/p\u003e\n\n\u003cp\u003e00:06:18:21 - 00:06:38:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo now it\u0026#39;s rotating through. Rotating through. Boom. Here\u0026#39;s a poll question. You can engage and hybridize and interact with your audience during your pre-roll session there. So that\u0026#39;s one of my favorite ways to use it. I have a poll question of every single week during our pre-roll. The the hack to that is you do got to keep the slides.\u003c/p\u003e\n\n\u003cp\u003e00:06:38:11 - 00:06:44:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey can\u0026#39;t be going this fast. I make mine a 14 second rotation that gives people enough\u003c/p\u003e\n\n\u003cp\u003e00:06:44:07 - 00:06:59:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ntime to read the question, realize it, go scan it and vote and maybe get it in. Because once this q QR code is off the screen, voting is closed. And so once it goes to the next slide, they can\u0026#39;t vote anymore. So they kind of got to wait for it to rotate back around.\u003c/p\u003e\n\n\u003cp\u003e00:06:59:15 - 00:07:22:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSometimes if I noticed people trying to do it though, what I will do is I will pull my phone up and I will just go back using the the phone remote kind of feature. Right. So that\u0026#39;s one way that you can utilize and use it in your ministry. The pre-roll, voting option. You can also use it probably most commonly, probably the ways that we think about the most is with your games.\u003c/p\u003e\n\n\u003cp\u003e00:07:22:29 - 00:07:38:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. And so, I told you in the last video of our playlist linked right up here, if I haven\u0026#39;t already done that. I have already done that. If you\u0026#39;re watching here on YouTube, when you buy a game, you can, bring it in. And so we bought this game, finished the drawing in our youth ministry by my friend Derek.\u003c/p\u003e\n\n\u003cp\u003e00:07:38:26 - 00:07:55:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPrint it. I\u0026#39;ll drop the link to that game down below in the show notes. Go buy it, hook his family up, give him some royalties. He needs Christmas presents. But, this is what it looks like when I import it in. And so in this particular game, what you would do is I\u0026#39;ll go ahead and show it to you here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:07:55:26 - 00:08:17:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat you would do is you would, put one of these slides up. And a student would then have to finish the the drawing of this bus. Okay. So the way that we utilize this in our ministry was we actually probably use random name generator, which is going to be coming up here in one of these future videos.\u003c/p\u003e\n\n\u003cp\u003e00:08:17:11 - 00:08:38:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPut some students up on stage. We got four different students. And so then, we gave them this picture. We gave them a minute countdown timer on the screen, and then they drew they finished the drawing. Now, then we used a camera. We just plugged it in via our stage, portal. We use our video switcher and we switch to the camera view.\u003c/p\u003e\n\n\u003cp\u003e00:08:38:09 - 00:08:58:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo that up on the screen, everyone could see the finished drawing. So all four contestants were holding their drawing up. And then we said, scan this QR code. And so students would scan the QR code. Once they scanned it, once it was on their phone for good and they could vote. Whoo hoo! One person, one person, two person to person four.\u003c/p\u003e\n\n\u003cp\u003e00:08:58:27 - 00:09:28:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBased on that, that was a winner. You can utilize this for anything that has a subjective winner, right? Like, who do you think won this person? This person. You draw something, you build a sculpture you like, who was the loudest. You can vote it right. And once you get that QR code shown on screen and there\u0026#39;s another thing you know, it\u0026#39;s showing right here, or you click this little button down here in the sidekick window, show QR code and look, it makes it full and big and so everyone can gain access to it, no matter how big or how far away they are from the screen.\u003c/p\u003e\n\n\u003cp\u003e00:09:28:15 - 00:09:53:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSometimes you kind of got to zoom in with your phone and stuff like that. So we use that to then kind of declare a winner. All right. Another game option. I want to show you this one that is, sitting in here if you already, a member or a subscriber of sidekick, which if you\u0026#39;re not, let me remind you that for my podcast listeners only, you can try out co-leader, which will be what gives you access to sidekick is a presentation software.\u003c/p\u003e\n\n\u003cp\u003e00:09:53:29 - 00:10:19:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you have never signed up for anything on game before by using the code Hybrid Ministry ten, and you can get an access to Premium or Premium Plus of Collider. I will put the link down below at sidekick.tv/pricing for you to compare the differences, but they\u0026#39;ll give you either 260 Collider credits versus 520 Collider credits, along with either 25 or 75 sidekick phone voting connections.\u003c/p\u003e\n\n\u003cp\u003e00:10:19:13 - 00:10:36:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo go check that out if that\u0026#39;s something that you want to do, that\u0026#39;s something that you want to learn. But if you sign up and you are a member, then in your completely free section here, I\u0026#39;m going to end this thing so that I can edit again. Right? So you\u0026#39;ll notice controls change a little bit, but it\u0026#39;s free thing.\u003c/p\u003e\n\n\u003cp\u003e00:10:36:18 - 00:10:56:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThere\u0026#39;s a game, that Josh Griffin did over at Mariner\u0026#39;s called Zombie Apocalypse. So I hit that and, I imported it. And so here\u0026#39;s what it is. So this is the instructions given to us by the sidekick team. It says, hey, watch Josh play this game and how he use it. Here\u0026#39;s the instructions. Here\u0026#39;s his supply list here to do all this thing.\u003c/p\u003e\n\n\u003cp\u003e00:10:56:26 - 00:11:16:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut so if we just ran this, this is another way to utilize the voting and play game. Make this small so that we can we can see everything. But. So here we are. We\u0026#39;re playing this zombie apocalypse apocalypse game. And, you got the the plot and all these things, and this is like super next level, right?\u003c/p\u003e\n\n\u003cp\u003e00:11:16:25 - 00:11:37:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo this question here is which weapon will you choose? You let the students decide if they want a hammer, a lightsaber, a rubber chicken or the impossible shot bow. Okay. And then here it is. Boom. Zombie approach is good news. Live separation and anxiety and will only go to one area at a time. And one big group of survivors should split up to have a better chance of survival.\u003c/p\u003e\n\n\u003cp\u003e00:11:37:14 - 00:11:59:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nEach one has an either A, the baptismal, the tech booth, the playground, or the welcome booth. And then you let them vote, okay, crowd votes. And then, on one area, it kills the contestants who are there in that area. Then here\u0026#39;s some more instructions. And they even incorporated the wheel. And so as you go through this is a a choose your own kind of adventure of a game.\u003c/p\u003e\n\n\u003cp\u003e00:11:59:02 - 00:12:17:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that\u0026#39;s another really fun, really creative way to use and utilize sidekick to your advantage. And then there\u0026#39;s one last way that I want to show you. And I\u0026#39;ll go ahead I\u0026#39;ll get it presented once again. And this is with, another game that\u0026#39;s free in the free section, if you sign up again, don\u0026#39;t forget Hybrid Ministry ten.\u003c/p\u003e\n\n\u003cp\u003e00:12:17:05 - 00:12:32:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s called Where\u0026#39;s the ball. And so in this particular game, this is the example of what I was kind of saying earlier about you can use your phone as a remote. And so this game is it got a right and wrong answer to it. Right. So like the the other ones were like more subjective. What do you think.\u003c/p\u003e\n\n\u003cp\u003e00:12:32:21 - 00:12:52:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat do you think this one is like? Here\u0026#39;s a question. Here\u0026#39;s the right answer. And so in this one your question that you must decide is is it a or is it be all right. And like I said in this particular case, you got to get that QR code live so that everyone can scan it on their phones, scans, skin scan, and then their phone becomes a remote.\u003c/p\u003e\n\n\u003cp\u003e00:12:52:18 - 00:13:12:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so now the question on their phone, A or B, their phone as they\u0026#39;re holding it, it says is it A or is it B they vote I in the booth or your booth person clicks right here, this end voting thing. And then when you click reveal correct answer, it shows the slide with the correct answer. And then it also reveals it on everyone\u0026#39;s phones at the same time.\u003c/p\u003e\n\n\u003cp\u003e00:13:12:19 - 00:13:28:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll right. It\u0026#39;s pretty cool. Here we go to the next one. This is which of these pickleball, balls is the correct answer? They would vote A, B, C, or D, you\u0026#39;d end the voting, you\u0026#39;d reveal the correct answer. And of course, the answer is a the phone would say correct. If they got it wrong, it would say incorrect or whatever.\u003c/p\u003e\n\n\u003cp\u003e00:13:28:26 - 00:13:46:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou said the advanced settings to be ahead of time. And I can show you how that works, because this one is a little bit more tricky to actually set up. You don\u0026#39;t just simply click right like in this one right here. If I added a new slide and I wanted them to vote on who\u0026#39;s the drawing, I simply click voting and then boom, I right I right to answer like who won?\u003c/p\u003e\n\n\u003cp\u003e00:13:46:27 - 00:14:02:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then I go down here and I do, you know, one, two three, four I unchecked the winner and we\u0026#39;re off to the races and where\u0026#39;s the ball. Like I said it\u0026#39;s a little bit more intricate. So let me show you how it works. So you click edit Slide and this is voting right. So I clicked on that, I clicked Edit voting.\u003c/p\u003e\n\n\u003cp\u003e00:14:02:19 - 00:14:24:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if it weren\u0026#39;t there I would turn into voting. And right here at the top you got this little toggle switch that says, is this an image based question when it\u0026#39;s not now it went away. When I turn it back on, it\u0026#39;s this image based question. So like I said, question side answer slide. And so if I remove this you\u0026#39;ll see that I can upload the question slide.\u003c/p\u003e\n\n\u003cp\u003e00:14:24:05 - 00:14:42:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then I can upload the answer slide. Now if you\u0026#39;re just getting this free where\u0026#39;s the ball. It\u0026#39;s already included in sidekick. Go get it. Go play it. It\u0026#39;s super fun. But if you\u0026#39;re creating it yourself, you\u0026#39;ll have to upload this from somewhere just on your computer, right? And you also upload the answer and then you\u0026#39;re going to correct or select which answer is truly correct.\u003c/p\u003e\n\n\u003cp\u003e00:14:43:03 - 00:14:58:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then down here in the advanced settings you can either say correct or you can say sorry, or you can flame them like you\u0026#39;re an idiot. I wouldn\u0026#39;t necessarily recommend that if you want to keep your job, but hey, go for it. It\u0026#39;s up to you, right? You can also add right? So here\u0026#39;s where you would add or subtract answers.\u003c/p\u003e\n\n\u003cp\u003e00:14:58:01 - 00:15:13:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if there\u0026#39;s three multiple choice or four multiple choice, or if you need to take one away and make it three again, that\u0026#39;s where you do that. And then you just simply click which of the answers is correct. This is one of my favorite ways. We did this one time and again. This is the type of stuff you get on the Patreon.\u003c/p\u003e\n\n\u003cp\u003e00:15:14:00 - 00:15:28:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I\u0026#39;ll share this idea and maybe you can use it. We did like a pet day. We were celebrating National Kitten Day, and we had people texting via our text groups to this picture of your pet, and then we put pictures of pets on screens. Then we said, who do you think? Whose pet do you think this is?\u003c/p\u003e\n\n\u003cp\u003e00:15:28:17 - 00:15:46:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIs it you know Jake\u0026#39;s? Is it Brie\u0026#39;s? Is it Adam\u0026#39;s or is it, Gracie\u0026#39;s? And then they would just vote, like, it was a fun way to use our students and to get them and let them be kind of the heroes and the superstars of our day and of our our game. And so that was a fun way.\u003c/p\u003e\n\n\u003cp\u003e00:15:46:09 - 00:16:15:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we used this image based question kind of voting option here on sidekick. The last way, of course, that you can use it is very obviously in your messages. And so once again, this is an example of what I\u0026#39;ll be going on going on over in our Patreon. But in this particular week, actually tonight I\u0026#39;m preaching on, masks, and I got just a couple of different questions, on that, I\u0026#39;m talking about being judgmental.\u003c/p\u003e\n\n\u003cp\u003e00:16:15:22 - 00:16:33:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, in that I\u0026#39;m asking questions like, you know, are you ever judgmental? Yes or no? Scan it and let me know. Another one I\u0026#39;m using, like, hey, so, finish the phrase sticks and stones. What? And then I put a bunch of different ridiculous answers. And of course, the answer\u0026#39;s six. And stones may break my bones.\u003c/p\u003e\n\n\u003cp\u003e00:16:33:04 - 00:16:48:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut words will never hurt. Give me a like if you knew that. Because, that means you\u0026#39;re old, like me, and you\u0026#39;re, in your 30s as a youth pastor. Give me a sub. If not, because that means that you\u0026#39;re younger and that means that you\u0026#39;re actually on YouTube. And so give me subs so that you will see some of these future videos.\u003c/p\u003e\n\n\u003cp\u003e00:16:48:02 - 00:17:08:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut the point is, previously before sidekick, I would just say raise your hand if you know what this phrase means. Sticks and stones may break my bones, and that\u0026#39;s an engagement. But now, in a way, to go hybrid, taking my in-person and my digital and putting at the intersection of my students phones, I say, hey, scan this QR code and finish this phrase.\u003c/p\u003e\n\n\u003cp\u003e00:17:08:09 - 00:17:30:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd again, like my friend Anthony said back at that conference, I challenged myself to try and use sidekick in my message as I create at least one time per week. And so voting is a fantastic way to to utilize that and to use that. Now the another really fun custom way that sidekick, has to offer this was just voting.\u003c/p\u003e\n\n\u003cp\u003e00:17:30:13 - 00:17:48:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe last video was just some of its miscellaneous features. The next video, which is going to be linked right here on screen. You can see it if you\u0026#39;re watching on YouTube. Go ahead and tap that and go check that out. Is the random wheel and how you can customize it and generate it with customized, sounds and punishments and all sorts of different things.\u003c/p\u003e\n\n\u003cp\u003e00:17:48:09 - 00:18:06:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I want to chat through different creative ways. You can use that, perhaps in pre-roll and games, in messages and announcements, all sorts of different ways. I can\u0026#39;t wait for you to see that. I hope that this helps you and your youth. Minutes to become more engaging, more interactive. Don\u0026#39;t forget that\u0026#39;s all at the Patreon is going to be about.\u003c/p\u003e\n\n\u003cp\u003e00:18:06:17 - 00:18:10:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut as always, don\u0026#39;t forget my friends to stay hybrid.\u003c/p\u003e","summary":"In this episode of the Hybrid Ministry Show, discover how to create truly interactive sermons using Sidekick made by Download Youth Ministry to engage students like never before! We’ll explore practical ways to blend creativity with technology, making your youth ministry sermons more dynamic and memorable. Ideal for leaders aiming to elevate their hybrid ministry approach in their student ministry, this episode offers key strategies to transform your youth ministry.","date_published":"2024-11-21T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/09add7a8-1440-4524-8ccf-34388a19df60.mp3","mime_type":"audio/mpeg","size_in_bytes":26294389,"duration_in_seconds":1095}]},{"id":"8b9a811b-d7a2-4708-951d-ed02b9f41afb","title":"Episode 123: LIVE Sidekick Demo and Review! Youth Ministry Turned Interactive","url":"https://www.hybridministry.xyz/123","content_text":"🎧 BONUS WEEKLY PODCAST\nhttps://patreon.com/hybridministry\n\n🖥️ SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\nDESCRIPTION\nIn this episode of the Hybrid Ministry Show, we’re diving into a live demo and review of Sidekick – a powerful tool for youth ministry and interactive programming! See how Sidekick can transform your youth group experience by adding a dynamic, creative edge to your student ministry. Sidekick from Download Youth Ministry is perfect for leaders looking to engage students in fresh ways, this episode is packed with insights to level up your student ministry service!\n\n📓 SHOWNOTES\nhttp://www.hybridministry.xyz/123\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n//COLEADER PRICING\nCODE: HYBRIDMINISTRY10\nhttps://www.sidekick.tv/pricing\n\n//[FREE] STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CUSTOM HYBRID COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\n//CHURCH COMMUNICATIONS DONE FOR YOU!\nhttps://www.hybridministry.xyz/articles/comms\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SIDEKICK SETUP GUIDE\nhttps://www.hybridministry.xyz/articles/setup\n\n🕰️TIMECODES\n00:00 More Engaging Services with Sidekick\n02:26 New Patreon Show Starting!\n04:08 Feature #1\n06:48 Co-Leader Promo Code\n08:23 Feature #2\n11:39 Feature #3\n12:12 Feature #4\n13:44 Feature #5\n14:07 Feature #6\n14:40 Feature #7\n15:35 Feature #8\n\n--------------\nTRANSCRIPT\n00;00;00;00 - 00;00;04;17\nNick Clason | Hybrid Ministry\nYouth pastor. Collegiate minister. Senior pastor. What if I told you\n\n00;00;04;17 - 00;00;12;28\nNick Clason | Hybrid Ministry\nthat there was a better presentation software out there than pro presenter PowerPoint, or whatever else you use?\n\n00;00;12;28 - 00;00;30;19\nNick Clason | Hybrid Ministry\nIt sounded too good to be true. Well, listen, it is made by youth pastors and is made for youth pastors. Give me a like if you think you already know what I'm talking about, because I am talking about my favorite presentation software and it's called sidekick.\n\n00;00;30;19 - 00;01;01;29\nNick Clason | Hybrid Ministry\nAnd here's why. This is great, regardless of if you're in youth ministry or not, because it is made for interaction and it is made for customization. But there is so much more. And in this video and in this upcoming playlist, I want to share with you what those features are. This video in particular, I'm going to drop my top eight different miscellaneous features because everyone knows that sidekick has things like the voting and the wheel picker and the name picker.\n\n00;01;01;29 - 00;01;23;20\nNick Clason | Hybrid Ministry\nBut in this video, I'm going to share the other things that sidekick has to offer besides those obvious kind of milestone landmark, features built in woven into the presentation software. And if you're here on YouTube, as always, don't forget that there are chapters listed down below at the bottom so that you can jump ahead to what matters most to you.\n\n00;01;23;20 - 00;01;50;02\nNick Clason | Hybrid Ministry\nBut here's the thing in the context in which I'm currently working, we are all in on sidekick. What we've done is we have two computers now, one for pro presenter and one for sidekick. Because if you know, if you've used sidekick in the new beta version at all, you know that it runs through Google Chrome and in the previous versions, what you could do with running a software like, pro presenters, you'd have pro presenter up and running and then back behind it.\n\n00;01;50;02 - 00;02;19;03\nNick Clason | Hybrid Ministry\nYou could have the sidekick window and you could just toggle off the display. But now Chrome is actually more powerful than Pro Presenter. Most people I tell that they find that actually incredibly surprising. And so as a result of that, it makes switching between Chrome and Pro Presenter a little bit tricky. And so the way in which we have sort of circumvented or navigated that is we have just built two computers and we have a black magic video switcher where we can go from computer one to computer two.\n\n00;02;19;09 - 00;02;44;24\nNick Clason | Hybrid Ministry\nAnd essentially we use Pro Presenter for just worship and lyrics, and then we use sidekick for every thing else. You know, I'm actually launching here during the course of this playlist, starting officially on December 2nd, a brand new bonus podcast. I'm going to be releasing it one time per week, going to be over on my Patreon page. And listen, Patreon, takes a little bit of a fee.\n\n00;02;45;01 - 00;03;10;21\nNick Clason | Hybrid Ministry\nAnd so the reason that I'm doing that is to just, invest back into the podcast. But I am only charging $4 per month. I think it is a small, modest fee. Essentially it is going to break down to $1 per week per additional bonus. Podcast. What I want to do with that podcast, I just simply want to share with you the creative ways that we are running our youth ministry programing and how we're making it hybrid.\n\n00;03;10;21 - 00;03;35;24\nNick Clason | Hybrid Ministry\nAnd so if you want more hybrid information, I would love to share that with you. This podcast and this YouTube video is meant to sort of like give a big broad strokes overview of what Hybrid Ministry is. But on my Patreon page, what I want to do is I just want to share an extra bonus podcast and simply chat through everything that I've done for the week and talk through the ways that we've tried to make it creative and talk through the ways in which we have tried to sort of hybridize our ministry.\n\n00;03;35;24 - 00;04;01;29\nNick Clason | Hybrid Ministry\nAnd so that podcast is starting December 2nd. And for everyone who signs up during now, if you're watching live through December 2nd, I am going to send and mail you an exclusive free piece of merch. For all who sign up between now and December 2nd. Like I said, and it basically breaks down to $1 a month. So, either scan the QR code that you see here on screen or hit the link down below in the description.\n\n00;04;01;29 - 00;04;25;02\nNick Clason | Hybrid Ministry\nBut let's dive in to my eight favorite features of sidekick. Let's check it out. So my first favorite feature of sidekick is its co-leader integration. And if you're watching here on screen, you might be surprised to know that you're not looking at sidekick. What you're actually going to look at when we're we're actually going to start is here on co-leader and so on.\n\n00;04;25;02 - 00;04;50;07\nNick Clason | Hybrid Ministry\nCo-Leader. What you can do is, if you are a subscriber, a co-leader is a, curriculum roadmaps and, like, I guess almost, not pro presenter. What am I trying to say? Planning center replacement thing for youth pastors and for youth ministries. So here on co-leader, you can explore sort of all the different, series and topics and even, events that they have.\n\n00;04;50;14 - 00;05;16;11\nNick Clason | Hybrid Ministry\nCo-Leader has a roadmap series and so sort of like their proposed curriculum. And so you can explore their you're one of roadmaps and then you can also explore their your two here of roadmaps. And but essentially on co-leader what's so cool about it. And I like co-leader it is actually become it's new is only in year two of development but it's actually become my favorite curriculum resource, because it literally does everything for you.\n\n00;05;16;11 - 00;05;33;27\nNick Clason | Hybrid Ministry\nSo you see here on our dashboard, these are series that we have redeemed our credits for. So Co-Leader works on sort of a credit system. And so we've redeemed, this credit series, this credit on this series here called masks. And so, for example, if you're in, session one of masks, you click view session here.\n\n00;05;34;05 - 00;05;54;29\nNick Clason | Hybrid Ministry\nAnd if you look right off to the side here, sidekick, you can open in sidekick. Boom. Click that little button and it will automatically import your entire sessions. So here's our session flow. They got your graphics and all that stuff. But starting here you got your countdown. You're welcome. Your icebreaker, your game, some songs, videos and then the teaching slides.\n\n00;05;54;29 - 00;06;13;22\nNick Clason | Hybrid Ministry\nAnd so I want to show you what that looks like over here in sidekick. So if you're here in sidekick you'll see. Let's actually do a, side by side so that you can see them in comparison. Right. So from the top we have, countdown. There's your countdown. You got your, game right there. You got another game.\n\n00;06;13;22 - 00;06;38;29\nNick Clason | Hybrid Ministry\nMasked celebrity. And all of this is included in your co-leader subscription. You got your, bumper video for your masks, and then you got your masks. Chameleon is the title of the message. Chameleon teaching slides right there, and you can see how all of that works together. And so by a simple click of the button, your entire youth ministry night is planned.\n\n00;06;38;29 - 00;07;03;19\nNick Clason | Hybrid Ministry\nAnd it is absolutely crazy. Now if you're a download Youth Ministry member, the co-leader is slightly different than do you? I am, but if you've never done anything in with download youth ministry before or co-leader, then I want to let my podcast listeners know that exclusively here on this podcast. I'll give you 10% off, of co-leader, so you can use the code Hybrid Ministry ten.\n\n00;07;03;19 - 00;07;26;03\nNick Clason | Hybrid Ministry\nAnd what that includes is not only will that give you access to co-leader, but that also sort of will unlock access to this presentation software called sidekick. And so included is sidekick for a year. It allows you to do the one click presentations for everything that's in co-leader. Both year one and year two of the roadmaps, and you can get an access to co-leader premium or Premium Plus.\n\n00;07;26;03 - 00;07;48;15\nNick Clason | Hybrid Ministry\nOkay. And so premium includes 260 co-leader credits. Like I said, it's kind of built off that credit system. And then you get 25 sidekick phone connections. That's for voting. We'll get to that in a minute. Or the premium class which is Premium Plus, which is 520 co-leader credits and 75 sidekick phone connections. So you can explore the differences between those two plans at this link here.\n\n00;07;48;15 - 00;08;05;27\nNick Clason | Hybrid Ministry\nOn screen sidekick TV pricing don't forget, if you've never used or never done anything before with sidekick or with co-leader, then if you're signing up for the first time, Hybrid Ministry ten, I'll give you 10% off. Go ahead and check that out. And so I love that\n\n00;08;05;27 - 00;08;10;00\nNick Clason | Hybrid Ministry\nabout sidekick. I love that about, co-leader I love that, but it's integration.\n\n00;08;10;01 - 00;08;10;11\nNick Clason | Hybrid Ministry\nSo boom.\n\n00;08;10;11 - 00;08;22;28\nNick Clason | Hybrid Ministry\nRight here. Here's my full like rundown, my full run sheet for everything going on here in this masks series. Now that's my first favorite thing about sidekick the co-leader integration.\n\n00;08;22;28 - 00;08;37;19\nNick Clason | Hybrid Ministry\nSo my second favorite feature about sidekick is the YouTube video integration. Now, the thing I like about the YouTube video integration is it takes a while in sidekicks to to upload videos.\n\n00;08;37;19 - 00;09;02;05\nNick Clason | Hybrid Ministry\nYou can drag and drop JPEGs easily, but when you go to upload a video, just it takes a minute and it's a little clunky to do, like a video, next video, next video, because you got to kind of do it one by one. So here's how it look like. So if I wanted to put a video on this slide, I'd click Edit Media videos, go browse, go find the video, upload it, wait for it to upload, and then it's it's in its spot as opposed to just a quick and easy drag and drop.\n\n00;09;02;05 - 00;09;23;29\nNick Clason | Hybrid Ministry\nHowever, if, I wanted to just embed a YouTube video, that's very simple, and I've actually already done that right here on this one, you'll notice here's one of my YouTube videos embedded. So if I go to present this thing, remember it's browser based. So just very simply,\n\n00;09;24;01 - 00;09;46;10\nNick Clason | Hybrid Ministry\nSo just very simply, opens up a new window and you started hearing even the, the, what's it called? The countdown right there. But here's this video that I embedded social media right there into sidekick. I have all this functionality over here. I can pause the video, I can mute the video, I can restart the video.\n\n00;09;46;10 - 00;10;10;05\nNick Clason | Hybrid Ministry\nI can do all those sort of things. Let me get this smaller so that we can see both of them together. So this is my presentation window that will just go full screen. Right. But very simply, when I'm, when I'm wanting to include a video, I can embed a video. And this is embedded small, but I can also just, you know, very, very simply, very easily embed that video full screen.\n\n00;10;10;05 - 00;10;44;00\nNick Clason | Hybrid Ministry\nRight, as well. Now, the other thing like that we use in our youth ministry as we go hybrid taking our our in-person and our digital, we teach live messages. But then we also prefilled them for multiple reasons, because we use that as a springboard for our Sunday morning small group content. And so every Sunday morning we play a clip off of one of our message clips, even though the message was delivered live, we play the filmed version, in our room, just like a 2 to 3 minute clip to remind everyone what was said.\n\n00;10;44;02 - 00;11;03;11\nNick Clason | Hybrid Ministry\nOur our leaders can look at it ahead of time. Our students who missed on Wednesday can also look at it ahead of time on YouTube. It's evergreen content. It's meant to reach students who, might be asking questions about faith, God, whatever the case might be. And so we do that. And if you're interested in exploring more about what that might look like, link down.\n\n00;11;03;11 - 00;11;38;27\nNick Clason | Hybrid Ministry\nBelow is a link to some custom coaching. I would love to help kind of level that game up for you, or even get you started from scratch if that's something that you're interested in. But it has been a hugely beneficial piece to us and our student ministry, having the ability to just simply embed our YouTube videos. And so for things like countdowns or for things that are like bigger files, I will actually upload those to YouTube, host them there, put them on just like a private unlisted link, and then embed that video into my sidekick presentation, as opposed to have to upload it every single time.\n\n00;11;39;00 - 00;11;57;26\nNick Clason | Hybrid Ministry\nNow here's the other thing I love about sidekick. It's easy to build. So let me show you very quickly. Like, while, you know, while the videos might be a little more tricky to, to pull in or builder upload, they're easy to do. They're just a little bit time consuming. That's why it's easy to just drop a YouTube video in there.\n\n00;11;57;26 - 00;12;09;26\nNick Clason | Hybrid Ministry\nRight. But if I just want to like, add one of these JPEGs in here, all I gotta do is drag it and drop it and boom, it's uploaded and is ready to go. There it is. Okay, super simple, super easy to\n\n00;12;09;26 - 00;12;17;19\nNick Clason | Hybrid Ministry\nbuild. I love things like, these looping announcements. So right here, here's a bunch of different looping announcements.\n\n00;12;17;19 - 00;12;39;04\nNick Clason | Hybrid Ministry\nYou know, don't forget that the, here's the here's the countdown video again. But, you know, as always, like, don't forget Hybrid Ministry ten. Don't forget about that. That's going to be used to your advantage. If you want to check out Collider, you want to check out sidekick. Don't forget we got custom social media coaching. Scan the QR code that you see here on screen here.\n\n00;12;39;04 - 00;12;58;09\nNick Clason | Hybrid Ministry\nI'll make it bigger so you can go and check out my completely free e-book about how to go hybrid. Or hey, don't forget about our Patreon. We got that going on $4 a month exclusive free merch along with all these other things that you see here. Listed out exclusive sticker help to show and segment topics, super chats and shout outs.\n\n00;12;58;09 - 00;13;22;02\nNick Clason | Hybrid Ministry\nRight? But you can turn this right here. You can turn these announcements to be looping announcements. We use those every single week in our ministry. So you'll see right over here. If you're watching here on screen, you see this little, loop icon. That means that this, this set of announcements in this little, pocket of, of slides here is set to, rotate.\n\n00;13;22;05 - 00;13;41;14\nNick Clason | Hybrid Ministry\nThis one right here is not. So let me show you how you do it. Click this little gear icon. You click loop slides. You say how long you want the slides to loop for seven seconds or 10s or however long you want it to. And then you simply click close and then boom. When you click present, those will then be on a looper, which is a fantastic resource.\n\n00;13;41;14 - 00;14;03;16\nNick Clason | Hybrid Ministry\nWe use that every single week in our student ministry. I also want to let you know just about a couple of other things that are awesome. You have the, free option up here. So if you're co-leader, sidekick, person, these are all free different resources that you can get just like and quickly and simply, you got countdowns and games and videos and all sorts of things.\n\n00;14;03;18 - 00;14;21;28\nNick Clason | Hybrid Ministry\nYou can embed or import any of these into your presentation. The other thing that's really cool is when you buy something on demand, look, I've bought these things before, they will automatically upload them. So as I was saying, kind of the video thing was a little clunky to upload and maybe you don't want to upload every single one of these to a YouTube playlist and then embed those via YouTube.\n\n00;14;22;00 - 00;14;55;19\nNick Clason | Hybrid Ministry\nNo sweat. No problem. Check it out. You can very simply buy something on gram and then boom, it'll be there in just a second and then you can quickly import it. Just like I did down here with this, finish the drawing game back to school. And there it is. Boom. Imported. All right, and then the other thing, man, the other thing that is so cool about, sidekick is that the you can control it from your phone simply by logging into app that sidekick.tv on your mobile device, and you can control it from anywhere in the room, including teaching.\n\n00;14;55;24 - 00;15;19;28\nNick Clason | Hybrid Ministry\nYou can control it from any other device, including like our, sound booth, computer, maybe running sidekick. I can go into my office, and I can control sidekick from my office. And so my office actually sits where I can see in through some glass doors into our auditorium. And so if it's on the wrong side or whatever, I can pull open on my, on my laptop home from the app, that sidekick, that TV type in and change it.\n\n00;15;20;04 - 00;15;45;15\nNick Clason | Hybrid Ministry\nAnd I've had other like staff members and volunteers to be like, are you are you controlling that right now? And that part is so stinking cool. The last thing the eighth and final piece about sidekick that I love is the voting. The voting option is the the single greatest advent. This is what makes this presentation and software so unique and so customizable.\n\n00;15;45;21 - 00;16;13;15\nNick Clason | Hybrid Ministry\nAnd that's what we're going to talk about. Additional creative ways to use it in your games, in your countdowns, in your teaching, in all sorts of different ways to deploy and use the voting feature in sidekick. You can't do this on any other presentation software. That video is going to be linked right here on screen. Go check out our Patreon as we'll talk about multiple creative ways to deploy voting and to deploy sidekick, and simply what I am doing to lean in and be more hybrid.\n\n00;16;13;19 - 00;16;20;00\nNick Clason | Hybrid Ministry\nBut check that video out on screen. And don't forget, and as always, my friends, to stay hybrid.","content_html":"\u003cp\u003e🎧 \u003cstrong\u003eBONUS WEEKLY PODCAST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://patreon.com/hybridministry\" rel=\"nofollow\"\u003ehttps://patreon.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u003cstrong\u003eSIDEKICK SETUP GUIDE\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this episode of the Hybrid Ministry Show, we’re diving into a live demo and review of Sidekick – a powerful tool for youth ministry and interactive programming! See how Sidekick can transform your youth group experience by adding a dynamic, creative edge to your student ministry. Sidekick from Download Youth Ministry is perfect for leaders looking to engage students in fresh ways, this episode is packed with insights to level up your student ministry service!\u003c/p\u003e\n\n\u003cp\u003e📓 \u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/123\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/123\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//COLEADER PRICING\u003cbr\u003e\nCODE: HYBRIDMINISTRY10\u003cbr\u003e\n\u003ca href=\"https://www.sidekick.tv/pricing\" rel=\"nofollow\"\u003ehttps://www.sidekick.tv/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CUSTOM HYBRID COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMUNICATIONS DONE FOR YOU!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK SETUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/setup\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/setup\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 More Engaging Services with Sidekick\u003cbr\u003e\n02:26 New Patreon Show Starting!\u003cbr\u003e\n04:08 Feature #1\u003cbr\u003e\n06:48 Co-Leader Promo Code\u003cbr\u003e\n08:23 Feature #2\u003cbr\u003e\n11:39 Feature #3\u003cbr\u003e\n12:12 Feature #4\u003cbr\u003e\n13:44 Feature #5\u003cbr\u003e\n14:07 Feature #6\u003cbr\u003e\n14:40 Feature #7\u003cbr\u003e\n15:35 Feature #8\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00;00;00;00 - 00;00;04;17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYouth pastor. Collegiate minister. Senior pastor. What if I told you\u003c/p\u003e\n\n\u003cp\u003e00;00;04;17 - 00;00;12;28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat there was a better presentation software out there than pro presenter PowerPoint, or whatever else you use?\u003c/p\u003e\n\n\u003cp\u003e00;00;12;28 - 00;00;30;19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt sounded too good to be true. Well, listen, it is made by youth pastors and is made for youth pastors. Give me a like if you think you already know what I\u0026#39;m talking about, because I am talking about my favorite presentation software and it\u0026#39;s called sidekick.\u003c/p\u003e\n\n\u003cp\u003e00;00;30;19 - 00;01;01;29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd here\u0026#39;s why. This is great, regardless of if you\u0026#39;re in youth ministry or not, because it is made for interaction and it is made for customization. But there is so much more. And in this video and in this upcoming playlist, I want to share with you what those features are. This video in particular, I\u0026#39;m going to drop my top eight different miscellaneous features because everyone knows that sidekick has things like the voting and the wheel picker and the name picker.\u003c/p\u003e\n\n\u003cp\u003e00;01;01;29 - 00;01;23;20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut in this video, I\u0026#39;m going to share the other things that sidekick has to offer besides those obvious kind of milestone landmark, features built in woven into the presentation software. And if you\u0026#39;re here on YouTube, as always, don\u0026#39;t forget that there are chapters listed down below at the bottom so that you can jump ahead to what matters most to you.\u003c/p\u003e\n\n\u003cp\u003e00;01;23;20 - 00;01;50;02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut here\u0026#39;s the thing in the context in which I\u0026#39;m currently working, we are all in on sidekick. What we\u0026#39;ve done is we have two computers now, one for pro presenter and one for sidekick. Because if you know, if you\u0026#39;ve used sidekick in the new beta version at all, you know that it runs through Google Chrome and in the previous versions, what you could do with running a software like, pro presenters, you\u0026#39;d have pro presenter up and running and then back behind it.\u003c/p\u003e\n\n\u003cp\u003e00;01;50;02 - 00;02;19;03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou could have the sidekick window and you could just toggle off the display. But now Chrome is actually more powerful than Pro Presenter. Most people I tell that they find that actually incredibly surprising. And so as a result of that, it makes switching between Chrome and Pro Presenter a little bit tricky. And so the way in which we have sort of circumvented or navigated that is we have just built two computers and we have a black magic video switcher where we can go from computer one to computer two.\u003c/p\u003e\n\n\u003cp\u003e00;02;19;09 - 00;02;44;24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd essentially we use Pro Presenter for just worship and lyrics, and then we use sidekick for every thing else. You know, I\u0026#39;m actually launching here during the course of this playlist, starting officially on December 2nd, a brand new bonus podcast. I\u0026#39;m going to be releasing it one time per week, going to be over on my Patreon page. And listen, Patreon, takes a little bit of a fee.\u003c/p\u003e\n\n\u003cp\u003e00;02;45;01 - 00;03;10;21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so the reason that I\u0026#39;m doing that is to just, invest back into the podcast. But I am only charging $4 per month. I think it is a small, modest fee. Essentially it is going to break down to $1 per week per additional bonus. Podcast. What I want to do with that podcast, I just simply want to share with you the creative ways that we are running our youth ministry programing and how we\u0026#39;re making it hybrid.\u003c/p\u003e\n\n\u003cp\u003e00;03;10;21 - 00;03;35;24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you want more hybrid information, I would love to share that with you. This podcast and this YouTube video is meant to sort of like give a big broad strokes overview of what Hybrid Ministry is. But on my Patreon page, what I want to do is I just want to share an extra bonus podcast and simply chat through everything that I\u0026#39;ve done for the week and talk through the ways that we\u0026#39;ve tried to make it creative and talk through the ways in which we have tried to sort of hybridize our ministry.\u003c/p\u003e\n\n\u003cp\u003e00;03;35;24 - 00;04;01;29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that podcast is starting December 2nd. And for everyone who signs up during now, if you\u0026#39;re watching live through December 2nd, I am going to send and mail you an exclusive free piece of merch. For all who sign up between now and December 2nd. Like I said, and it basically breaks down to $1 a month. So, either scan the QR code that you see here on screen or hit the link down below in the description.\u003c/p\u003e\n\n\u003cp\u003e00;04;01;29 - 00;04;25;02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut let\u0026#39;s dive in to my eight favorite features of sidekick. Let\u0026#39;s check it out. So my first favorite feature of sidekick is its co-leader integration. And if you\u0026#39;re watching here on screen, you might be surprised to know that you\u0026#39;re not looking at sidekick. What you\u0026#39;re actually going to look at when we\u0026#39;re we\u0026#39;re actually going to start is here on co-leader and so on.\u003c/p\u003e\n\n\u003cp\u003e00;04;25;02 - 00;04;50;07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nCo-Leader. What you can do is, if you are a subscriber, a co-leader is a, curriculum roadmaps and, like, I guess almost, not pro presenter. What am I trying to say? Planning center replacement thing for youth pastors and for youth ministries. So here on co-leader, you can explore sort of all the different, series and topics and even, events that they have.\u003c/p\u003e\n\n\u003cp\u003e00;04;50;14 - 00;05;16;11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nCo-Leader has a roadmap series and so sort of like their proposed curriculum. And so you can explore their you\u0026#39;re one of roadmaps and then you can also explore their your two here of roadmaps. And but essentially on co-leader what\u0026#39;s so cool about it. And I like co-leader it is actually become it\u0026#39;s new is only in year two of development but it\u0026#39;s actually become my favorite curriculum resource, because it literally does everything for you.\u003c/p\u003e\n\n\u003cp\u003e00;05;16;11 - 00;05;33;27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you see here on our dashboard, these are series that we have redeemed our credits for. So Co-Leader works on sort of a credit system. And so we\u0026#39;ve redeemed, this credit series, this credit on this series here called masks. And so, for example, if you\u0026#39;re in, session one of masks, you click view session here.\u003c/p\u003e\n\n\u003cp\u003e00;05;34;05 - 00;05;54;29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you look right off to the side here, sidekick, you can open in sidekick. Boom. Click that little button and it will automatically import your entire sessions. So here\u0026#39;s our session flow. They got your graphics and all that stuff. But starting here you got your countdown. You\u0026#39;re welcome. Your icebreaker, your game, some songs, videos and then the teaching slides.\u003c/p\u003e\n\n\u003cp\u003e00;05;54;29 - 00;06;13;22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so I want to show you what that looks like over here in sidekick. So if you\u0026#39;re here in sidekick you\u0026#39;ll see. Let\u0026#39;s actually do a, side by side so that you can see them in comparison. Right. So from the top we have, countdown. There\u0026#39;s your countdown. You got your, game right there. You got another game.\u003c/p\u003e\n\n\u003cp\u003e00;06;13;22 - 00;06;38;29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMasked celebrity. And all of this is included in your co-leader subscription. You got your, bumper video for your masks, and then you got your masks. Chameleon is the title of the message. Chameleon teaching slides right there, and you can see how all of that works together. And so by a simple click of the button, your entire youth ministry night is planned.\u003c/p\u003e\n\n\u003cp\u003e00;06;38;29 - 00;07;03;19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it is absolutely crazy. Now if you\u0026#39;re a download Youth Ministry member, the co-leader is slightly different than do you? I am, but if you\u0026#39;ve never done anything in with download youth ministry before or co-leader, then I want to let my podcast listeners know that exclusively here on this podcast. I\u0026#39;ll give you 10% off, of co-leader, so you can use the code Hybrid Ministry ten.\u003c/p\u003e\n\n\u003cp\u003e00;07;03;19 - 00;07;26;03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd what that includes is not only will that give you access to co-leader, but that also sort of will unlock access to this presentation software called sidekick. And so included is sidekick for a year. It allows you to do the one click presentations for everything that\u0026#39;s in co-leader. Both year one and year two of the roadmaps, and you can get an access to co-leader premium or Premium Plus.\u003c/p\u003e\n\n\u003cp\u003e00;07;26;03 - 00;07;48;15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOkay. And so premium includes 260 co-leader credits. Like I said, it\u0026#39;s kind of built off that credit system. And then you get 25 sidekick phone connections. That\u0026#39;s for voting. We\u0026#39;ll get to that in a minute. Or the premium class which is Premium Plus, which is 520 co-leader credits and 75 sidekick phone connections. So you can explore the differences between those two plans at this link here.\u003c/p\u003e\n\n\u003cp\u003e00;07;48;15 - 00;08;05;27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOn screen sidekick TV pricing don\u0026#39;t forget, if you\u0026#39;ve never used or never done anything before with sidekick or with co-leader, then if you\u0026#39;re signing up for the first time, Hybrid Ministry ten, I\u0026#39;ll give you 10% off. Go ahead and check that out. And so I love that\u003c/p\u003e\n\n\u003cp\u003e00;08;05;27 - 00;08;10;00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nabout sidekick. I love that about, co-leader I love that, but it\u0026#39;s integration.\u003c/p\u003e\n\n\u003cp\u003e00;08;10;01 - 00;08;10;11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo boom.\u003c/p\u003e\n\n\u003cp\u003e00;08;10;11 - 00;08;22;28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight here. Here\u0026#39;s my full like rundown, my full run sheet for everything going on here in this masks series. Now that\u0026#39;s my first favorite thing about sidekick the co-leader integration.\u003c/p\u003e\n\n\u003cp\u003e00;08;22;28 - 00;08;37;19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo my second favorite feature about sidekick is the YouTube video integration. Now, the thing I like about the YouTube video integration is it takes a while in sidekicks to to upload videos.\u003c/p\u003e\n\n\u003cp\u003e00;08;37;19 - 00;09;02;05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can drag and drop JPEGs easily, but when you go to upload a video, just it takes a minute and it\u0026#39;s a little clunky to do, like a video, next video, next video, because you got to kind of do it one by one. So here\u0026#39;s how it look like. So if I wanted to put a video on this slide, I\u0026#39;d click Edit Media videos, go browse, go find the video, upload it, wait for it to upload, and then it\u0026#39;s it\u0026#39;s in its spot as opposed to just a quick and easy drag and drop.\u003c/p\u003e\n\n\u003cp\u003e00;09;02;05 - 00;09;23;29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHowever, if, I wanted to just embed a YouTube video, that\u0026#39;s very simple, and I\u0026#39;ve actually already done that right here on this one, you\u0026#39;ll notice here\u0026#39;s one of my YouTube videos embedded. So if I go to present this thing, remember it\u0026#39;s browser based. So just very simply,\u003c/p\u003e\n\n\u003cp\u003e00;09;24;01 - 00;09;46;10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo just very simply, opens up a new window and you started hearing even the, the, what\u0026#39;s it called? The countdown right there. But here\u0026#39;s this video that I embedded social media right there into sidekick. I have all this functionality over here. I can pause the video, I can mute the video, I can restart the video.\u003c/p\u003e\n\n\u003cp\u003e00;09;46;10 - 00;10;10;05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI can do all those sort of things. Let me get this smaller so that we can see both of them together. So this is my presentation window that will just go full screen. Right. But very simply, when I\u0026#39;m, when I\u0026#39;m wanting to include a video, I can embed a video. And this is embedded small, but I can also just, you know, very, very simply, very easily embed that video full screen.\u003c/p\u003e\n\n\u003cp\u003e00;10;10;05 - 00;10;44;00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight, as well. Now, the other thing like that we use in our youth ministry as we go hybrid taking our our in-person and our digital, we teach live messages. But then we also prefilled them for multiple reasons, because we use that as a springboard for our Sunday morning small group content. And so every Sunday morning we play a clip off of one of our message clips, even though the message was delivered live, we play the filmed version, in our room, just like a 2 to 3 minute clip to remind everyone what was said.\u003c/p\u003e\n\n\u003cp\u003e00;10;44;02 - 00;11;03;11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOur our leaders can look at it ahead of time. Our students who missed on Wednesday can also look at it ahead of time on YouTube. It\u0026#39;s evergreen content. It\u0026#39;s meant to reach students who, might be asking questions about faith, God, whatever the case might be. And so we do that. And if you\u0026#39;re interested in exploring more about what that might look like, link down.\u003c/p\u003e\n\n\u003cp\u003e00;11;03;11 - 00;11;38;27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBelow is a link to some custom coaching. I would love to help kind of level that game up for you, or even get you started from scratch if that\u0026#39;s something that you\u0026#39;re interested in. But it has been a hugely beneficial piece to us and our student ministry, having the ability to just simply embed our YouTube videos. And so for things like countdowns or for things that are like bigger files, I will actually upload those to YouTube, host them there, put them on just like a private unlisted link, and then embed that video into my sidekick presentation, as opposed to have to upload it every single time.\u003c/p\u003e\n\n\u003cp\u003e00;11;39;00 - 00;11;57;26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow here\u0026#39;s the other thing I love about sidekick. It\u0026#39;s easy to build. So let me show you very quickly. Like, while, you know, while the videos might be a little more tricky to, to pull in or builder upload, they\u0026#39;re easy to do. They\u0026#39;re just a little bit time consuming. That\u0026#39;s why it\u0026#39;s easy to just drop a YouTube video in there.\u003c/p\u003e\n\n\u003cp\u003e00;11;57;26 - 00;12;09;26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. But if I just want to like, add one of these JPEGs in here, all I gotta do is drag it and drop it and boom, it\u0026#39;s uploaded and is ready to go. There it is. Okay, super simple, super easy to\u003c/p\u003e\n\n\u003cp\u003e00;12;09;26 - 00;12;17;19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbuild. I love things like, these looping announcements. So right here, here\u0026#39;s a bunch of different looping announcements.\u003c/p\u003e\n\n\u003cp\u003e00;12;17;19 - 00;12;39;04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, don\u0026#39;t forget that the, here\u0026#39;s the here\u0026#39;s the countdown video again. But, you know, as always, like, don\u0026#39;t forget Hybrid Ministry ten. Don\u0026#39;t forget about that. That\u0026#39;s going to be used to your advantage. If you want to check out Collider, you want to check out sidekick. Don\u0026#39;t forget we got custom social media coaching. Scan the QR code that you see here on screen here.\u003c/p\u003e\n\n\u003cp\u003e00;12;39;04 - 00;12;58;09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;ll make it bigger so you can go and check out my completely free e-book about how to go hybrid. Or hey, don\u0026#39;t forget about our Patreon. We got that going on $4 a month exclusive free merch along with all these other things that you see here. Listed out exclusive sticker help to show and segment topics, super chats and shout outs.\u003c/p\u003e\n\n\u003cp\u003e00;12;58;09 - 00;13;22;02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight? But you can turn this right here. You can turn these announcements to be looping announcements. We use those every single week in our ministry. So you\u0026#39;ll see right over here. If you\u0026#39;re watching here on screen, you see this little, loop icon. That means that this, this set of announcements in this little, pocket of, of slides here is set to, rotate.\u003c/p\u003e\n\n\u003cp\u003e00;13;22;05 - 00;13;41;14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis one right here is not. So let me show you how you do it. Click this little gear icon. You click loop slides. You say how long you want the slides to loop for seven seconds or 10s or however long you want it to. And then you simply click close and then boom. When you click present, those will then be on a looper, which is a fantastic resource.\u003c/p\u003e\n\n\u003cp\u003e00;13;41;14 - 00;14;03;16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe use that every single week in our student ministry. I also want to let you know just about a couple of other things that are awesome. You have the, free option up here. So if you\u0026#39;re co-leader, sidekick, person, these are all free different resources that you can get just like and quickly and simply, you got countdowns and games and videos and all sorts of things.\u003c/p\u003e\n\n\u003cp\u003e00;14;03;18 - 00;14;21;28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can embed or import any of these into your presentation. The other thing that\u0026#39;s really cool is when you buy something on demand, look, I\u0026#39;ve bought these things before, they will automatically upload them. So as I was saying, kind of the video thing was a little clunky to upload and maybe you don\u0026#39;t want to upload every single one of these to a YouTube playlist and then embed those via YouTube.\u003c/p\u003e\n\n\u003cp\u003e00;14;22;00 - 00;14;55;19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNo sweat. No problem. Check it out. You can very simply buy something on gram and then boom, it\u0026#39;ll be there in just a second and then you can quickly import it. Just like I did down here with this, finish the drawing game back to school. And there it is. Boom. Imported. All right, and then the other thing, man, the other thing that is so cool about, sidekick is that the you can control it from your phone simply by logging into app that sidekick.tv on your mobile device, and you can control it from anywhere in the room, including teaching.\u003c/p\u003e\n\n\u003cp\u003e00;14;55;24 - 00;15;19;28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can control it from any other device, including like our, sound booth, computer, maybe running sidekick. I can go into my office, and I can control sidekick from my office. And so my office actually sits where I can see in through some glass doors into our auditorium. And so if it\u0026#39;s on the wrong side or whatever, I can pull open on my, on my laptop home from the app, that sidekick, that TV type in and change it.\u003c/p\u003e\n\n\u003cp\u003e00;15;20;04 - 00;15;45;15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I\u0026#39;ve had other like staff members and volunteers to be like, are you are you controlling that right now? And that part is so stinking cool. The last thing the eighth and final piece about sidekick that I love is the voting. The voting option is the the single greatest advent. This is what makes this presentation and software so unique and so customizable.\u003c/p\u003e\n\n\u003cp\u003e00;15;45;21 - 00;16;13;15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s what we\u0026#39;re going to talk about. Additional creative ways to use it in your games, in your countdowns, in your teaching, in all sorts of different ways to deploy and use the voting feature in sidekick. You can\u0026#39;t do this on any other presentation software. That video is going to be linked right here on screen. Go check out our Patreon as we\u0026#39;ll talk about multiple creative ways to deploy voting and to deploy sidekick, and simply what I am doing to lean in and be more hybrid.\u003c/p\u003e\n\n\u003cp\u003e00;16;13;19 - 00;16;20;00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut check that video out on screen. And don\u0026#39;t forget, and as always, my friends, to stay hybrid.\u003c/p\u003e","summary":"In this episode of the Hybrid Ministry Show, we’re diving into a live demo and review of Sidekick – a powerful tool for youth ministry and interactive programming! See how Sidekick can transform your youth group experience by adding a dynamic, creative edge to your student ministry. Sidekick from Download Youth Ministry is perfect for leaders looking to engage students in fresh ways, this episode is packed with insights to level up your student ministry service!","date_published":"2024-11-14T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/8b9a811b-d7a2-4708-951d-ed02b9f41afb.mp3","mime_type":"audio/mpeg","size_in_bytes":23544945,"duration_in_seconds":980}]},{"id":"7e9ff220-abb7-4e9c-ae3d-6d53c625a0be","title":"Episode 122: Why Your Youth Ministry Follow-Up Isn't Working","url":"https://www.hybridministry.xyz/122","content_text":"THE ULTIMATE GUEST FOLLOW UP BOX\nhttps://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront\n\nDESCRIPTION\nNew Visitor to your Youth Group?\nYay!\nNow what? How do you follow-up in a way that doesn't feel weird or creepy?\nGood question! Let's explore it together!\n\nSHOWNOTES\nhttp://www.hybridministry.xyz/122\n\n//THE ULTIMATE GUEST FOLLOW UP BOX\nhttps://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront\n\n//OUR WELCOME VIDEO\nhttps://www.youtube.com/watch?v=neb34eYasCY\n\n//EPISODE 100\nhttps://www.youtube.com/watch?v=q0L-Dxhs7cI\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n🕰️TIMECODES\n00:00 Better First Time Guest Followup\n01:31 Guest Follow-Up Gone Hybrid\n02:42 Where the Idea Began\n05:08 Mailing Boxes Begins!\n06:47 The Ultimate Welcome Box\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:01:00\nNick Clason | Hybrid Ministry\nSo you have a\n\n00:00:01:00 - 00:00:03:05\nNick Clason | Hybrid Ministry\nbrand new student or\n\n00:00:03:05 - 00:00:04:20\nNick Clason | Hybrid Ministry\nperson to your church.\n\n00:00:04:20 - 00:00:05:01\nNick Clason | Hybrid Ministry\nHooray!\n\n00:00:05:01 - 00:00:06:08\nNick Clason | Hybrid Ministry\nCongratulations! That's\n\n00:00:06:08 - 00:00:07:29\nNick Clason | Hybrid Ministry\nso exciting.\n\n00:00:08:00 - 00:00:09:24\nNick Clason | Hybrid Ministry\nNow how do\n\n00:00:09:24 - 00:00:14:18\nNick Clason | Hybrid Ministry\nwe make sure that they return well, without seeming\n\n00:00:14:29 - 00:00:20:06\nNick Clason | Hybrid Ministry\nweird or creepy or old and out of touch?\n\n00:00:20:06 - 00:00:35:21\nNick Clason | Hybrid Ministry\nSo here's the thing. We all want our students to attend our church. We want them also to feel comfortable and then hopefully ultimately find a home at our church or in our group or with our student ministry.\n\n00:00:35:23 - 00:01:01:11\nNick Clason | Hybrid Ministry\nAnd so a visitor is great, but a returning guest even better. See in this podcast, in this episode, what I want to do is I'm going to share with you our step by step guest follow up process and the physical and in-person product that we are using to turn our process hybrid. And I want to give you this box artwork.\n\n00:01:01:17 - 00:01:02:17\nNick Clason | Hybrid Ministry\nSo go ahead and you\n\n00:01:02:17 - 00:01:08:21\nNick Clason | Hybrid Ministry\ncan scrub ahead. You can click the link down below in the description or go to I start talking about the box design\n\n00:01:08:21 - 00:01:09:02\nNick Clason | Hybrid Ministry\nin\n\n00:01:09:02 - 00:01:17:14\nNick Clason | Hybrid Ministry\nthis YouTube playlist, and you can go ahead and grab that link from us and go check it out. If you're following along here on YouTube, just a reminder there are chapters\n\n00:01:17:14 - 00:01:17:27\nNick Clason | Hybrid Ministry\ndown\n\n00:01:17:27 - 00:01:22:24\nNick Clason | Hybrid Ministry\nalong at the bottom so that you can skip straight ahead to the parts of the video that make the most sense to you.\n\n00:01:22:25 - 00:01:28:10\nNick Clason | Hybrid Ministry\nBut just as a reminder, hybrid is taking your in-person moment and your digital and finding a way to\n\n00:01:28:10 - 00:01:31:18\nNick Clason | Hybrid Ministry\nintersect them together. So my\n\n00:01:31:18 - 00:01:37:00\nNick Clason | Hybrid Ministry\nguess is give me a like, if you are the type of person who, when you have a student, you send them\n\n00:01:37:00 - 00:01:37:10\nNick Clason | Hybrid Ministry\na\n\n00:01:37:10 - 00:01:40:06\nNick Clason | Hybrid Ministry\npostcard or go ahead and give me a\n\n00:01:40:06 - 00:01:43:09\nNick Clason | Hybrid Ministry\nsubscribe, if maybe not just a postcard, but\n\n00:01:43:09 - 00:01:45:14\nNick Clason | Hybrid Ministry\nyou're also sending a text message, right?\n\n00:01:45:14 - 00:02:05:05\nNick Clason | Hybrid Ministry\nSo early on I would I would send postcards. That was and I still do send postcards as, the way that I was kind of trained and I even like as a youth group student received postcards and, and I still do believe in the power of the personal touch. And I, I think that mail, does actually play an important role in youth ministry.\n\n00:02:05:05 - 00:02:25:05\nNick Clason | Hybrid Ministry\nAnd I think students don't receive mail very often. So I think it's helpful and beneficial for them to get it. Text messages. I do also believe they're important, especially as we talk about hybrid and the intersection of that hybrid being where, it often lands in the hands and in the palms of a student's cell phone. But I don't know about you, but I send a postcard, and it's like\n\n00:02:27:07 - 00:02:28:18\nNick Clason | Hybrid Ministry\nwhere I send a text.\n\n00:02:28:18 - 00:02:40:04\nNick Clason | Hybrid Ministry\nAnd one time, literally, I got I sent a text from my personal cell phone number, and I got the word stop like, no, no, this was not an automated text like, this is a human being, but okay.\n\n00:02:40:04 - 00:02:47:19\nNick Clason | Hybrid Ministry\nGot it. I'll stop. So enter Covid when Covid hit. For those of you watching\n\n00:02:47:19 - 00:02:50:05\nNick Clason | Hybrid Ministry\nLinked Up, here is our 100th episode\n\n00:02:50:05 - 00:03:07:26\nNick Clason | Hybrid Ministry\nwhere I did a recap about where this all sort of hybrid thing started, but we created this full scale and full length digital expression of youth ministry like a full, almost like YouTube variety show, Think like Jimmy Fallon, but youth ministry and YouTube.\n\n00:03:07:26 - 00:03:10:22\nNick Clason | Hybrid Ministry\nAnd so our Covid experience was so\n\n00:03:10:22 - 00:03:11:02\nNick Clason | Hybrid Ministry\nof our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.\n\n00:03:44:00 - 00:04:00:14\nNick Clason | Hybrid Ministry\nour show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.\n\n00:04:00:14 - 00:04:31:26\nNick Clason | Hybrid Ministry\nSo much. I mean, long gone now were the days of the, unanswered texts or the postcards sent into a black hole. Like, now I'm getting students and parents who are actually acknowledging our efforts and acknowledging us, helping roll out the red carpet to help make them feel welcome. It was a great response, but unfortunately, due to like where I lived and how regionally drawn our churches our church was and how far students drove to to come and attend our campus, and the fact that they could do it online.\n\n00:04:31:26 - 00:04:32:18\nNick Clason | Hybrid Ministry\nUs they didn't have to\n\n00:04:32:18 - 00:04:52:00\nNick Clason | Hybrid Ministry\nget in the car and come drive a certain distance to our church. It took me a whole day like I remember one Thursday. So our youth night was Wednesday, one Thursday I spent like 9 to 5 in the car just doing these, these door drops. And so, I was just, you know, I was like, I guess that's part of the job, right?\n\n00:04:52:01 - 00:05:13:17\nNick Clason | Hybrid Ministry\nI was talking to my boss and I was like, hey, like, I spent my whole Thursday driving around new, so great. And I saw him all the great things. And he's like, you spent your whole day driving. I was like, we can on. Yeah. And he's like, oh, let's, let's, let's change that. And so, what we started doing as opposed to like the physical, me getting in my car, taking it and putting it on their doorstep.\n\n00:05:13:24 - 00:05:33:14\nNick Clason | Hybrid Ministry\nWe started, taking the same concept, getting it to their hands. But instead of me doing it, we started paying the post office to do it as if there were some sort of service that could take something from point A to point B, and that is woven all throughout the fabric of our country being it's the post office.\n\n00:05:33:14 - 00:05:56:01\nNick Clason | Hybrid Ministry\nSo we started shipping things and it was expensive. Don't get me wrong, we created like a branded box, and now it's like we had to include a little bit more than just a duck in a postcard, so that the box didn't seem boring and empty. But we started shipping it. And so, that that strategy, we kind of laid that over and carried that over, here where I work now.\n\n00:05:56:04 - 00:06:00:29\nNick Clason | Hybrid Ministry\nAnd it's I started for the first probably like two years of my, my tenure here at this church\n\n00:06:00:29 - 00:06:17:20\nNick Clason | Hybrid Ministry\nwith text message, follow up for first time guess. And I can count on one finger, the amount of times I got a response. And that response was in those two years, the word stop. And so I said, hey, listen, maybe I'm just too old for this.\n\n00:06:17:20 - 00:06:37:01\nNick Clason | Hybrid Ministry\nLike I'm in my mid 30s and maybe students are like, I that's weird to text the guy in the in his 30s, or maybe text messages to students who they don't have the contact info from, especially from a phone number that it's not local. I live in DFW, Dallas-Fort worth, Texas. My phone number is from Dayton, Ohio. Like there is a massive difference in those two area codes.\n\n00:06:37:01 - 00:06:52:11\nNick Clason | Hybrid Ministry\nAnd so they see someone down here with an 807 area code seeing a nine, three seven area code. They don't know what to do with it. So they ghosted as they do. And so I suggest and I propose what if we bring back the boxes. And so what I want to do is I want to share with you this right here.\n\n00:06:52:14 - 00:07:10:13\nNick Clason | Hybrid Ministry\nThis is our welcome box. It's branded. It's custom for us. And so if you look on all the sides, it's got a little, it's great to meet you. It's got, you know, yay! You're here. And then the top here, says welcome, along with a return address and a spot for us to put their address.\n\n00:07:10:15 - 00:07:30:04\nNick Clason | Hybrid Ministry\nAnd then on the back, it's got our social handles. And what I want to do is I want to go through step by step, item by item, and, boxes here with you. And so, one of the things that we do is every single, every single semester, but three times a year, we do like a four, we do a winter, and then we do a summer calendar.\n\n00:07:30:04 - 00:07:50:28\nNick Clason | Hybrid Ministry\nAnd what we do is we make our calendars into magnets. And so you look here, this is a magnet. It's about eight inches long. And so, truth be told, this box right here is about eight inches, and it's eight inches because the magnet is eight inches. I made the decision to make the box the same size as the magnet.\n\n00:07:50:28 - 00:08:11:12\nNick Clason | Hybrid Ministry\nAnd so then I made sure that everything from the size of the magnet on down would be able to fit into the box. So, we put the magnet in there. The magnet has all of our events. And you'll also notice here's an opportunity to go hybrid. This right here is just a link to subscribe to the IX or the calendar type things.\n\n00:08:11:14 - 00:08:29:13\nNick Clason | Hybrid Ministry\nIt's a calendar, extension you can get it from, like creating, a Google calendar, a calendar, a Google calendar calendar. And then you can share that out. And so that's what we did. And so students can add this and subscribe to their calendar. We haven't gotten as many of those from students, but I know we've gotten some scans from parents.\n\n00:08:29:13 - 00:08:48:07\nNick Clason | Hybrid Ministry\nAnd also we give specific and particular leader magnet. And so our leaders also can go ahead and scan that. And so that is our magnet. We also have this sticker here, and these frankly, they're just laying around. We got these for free. So these didn't really cost the anything. So so far I want to point out these.\n\n00:08:48:07 - 00:09:08:08\nNick Clason | Hybrid Ministry\nWe already print like we already pay for these for our students. And these are already laying around. So so far we're $0 into the box. Don't worry. It gets more expensive. This right here is just a little, promo, a nod to our social media. And so down the road, we will send them this postcard that simply says, life can be hard.\n\n00:09:08:15 - 00:09:27:13\nNick Clason | Hybrid Ministry\nYou don't have to do it alone. This is a QR code to our link tree. And then here's just a little preview of our churches, YouTube handle right there. And, probably our most popular video, which is what is anxiety? What do I do about it if I have it? And we'll just, God have to say about anxiety.\n\n00:09:27:16 - 00:09:44:19\nNick Clason | Hybrid Ministry\nAnd so we will send this out a couple weeks after we send the box out. This is, this is a separate pieces doesn't go in the box that sent later. This is an additional kind of piece of merch. And again, once again, we have just some stuff kind of laying around that we inherited from the old regime.\n\n00:09:44:19 - 00:10:07:29\nNick Clason | Hybrid Ministry\nAnd so we try to, like, get rid of it. The little guest box checklist that we have this, and like an extra piece of merch from our merch cabinet. So here's a piece of merch from our merch cabinet. Right here. This one's kind of unique. Okay, we have a lanyard. And the reason that we have a lanyard branded and all the things is that right here, we do, we do pins right?\n\n00:10:07:29 - 00:10:29:22\nNick Clason | Hybrid Ministry\nKind of like, think like Disney pin trading. So we'll create pins. And this right here is our little mascot guy. We call him Pugsley the platypus, because a baby platypus is a puggle. So one of our sixth graders one year recommended that we name them Pugsley. And so thus we did. And so we have this lanyard. And I actually have a lanyard for, like, my, staff nametag lanyard.\n\n00:10:29:22 - 00:10:51:01\nNick Clason | Hybrid Ministry\nAnd this is full of pins. So like summer camp, Water wars, the Back to School bash, Space Jam night, like any, any event that we deem pin worthy. So coming up, we'll have our Christmas at the movies event. We'll. We've done costume parties. Any of those, they get designed. We just found a dude on Fiverr. He designed these for us.\n\n00:10:51:01 - 00:11:12:29\nNick Clason | Hybrid Ministry\nAnd then we send these, after sticker mule and sticker mule creates the pins. And so then we stick this pin. This is the, like, og original. Pugsley pin. It's just a traditional guy. He's just wearing, like, our logo on his t shirt there. And, we put the original pin on the lanyard for the students, and then, right here, this has three for free.\n\n00:11:12:29 - 00:11:32:23\nNick Clason | Hybrid Ministry\nAnd this is a, redeemable coupon at our student ministry cafe. They can turn this in and get three things for free. And then, we have these life books and these life books. We've gotten them, from the Gideons, the the Bible translator and the Bible, providers. And so you can actually get these for free.\n\n00:11:32:23 - 00:11:51:19\nNick Clason | Hybrid Ministry\nAnd it's just it's like the book of John with like some notes, and it's designed well and graphically. And so you've probably seen these before, and truth be told, I like these. I also like the life and Six words book, that comes from, dare to share. But these we had like three cases of these again from the old regime.\n\n00:11:51:19 - 00:12:07:26\nNick Clason | Hybrid Ministry\nAnd so we're like, let's go ahead and give these away. When these run out, we may reorder these. We may do a different sort of devotional, but but this is like the one sort of like devotional, sort of like spiritual peace. And then that's now the emptiness of the box and say, look down at the box there and you'll see, it's got this word right here.\n\n00:12:07:26 - 00:12:24:19\nNick Clason | Hybrid Ministry\nIt's got some copy and it simply says, hey there, we're so glad you joined us. Meet Pugsley, our platypus mascot, voted on and named by our students. We love it when students invest in student ministry. So in this box, you will find everything that you need to get started. And then it's a numbered list. You'll see one, two, three, four.\n\n00:12:24:23 - 00:12:42:09\nNick Clason | Hybrid Ministry\nNumber one. This lanyard is a great spot to hold pins. Number two, we started you with your first one and there's more to come at our Pin events and milestones throughout the year. Number three, this life book is a great place to find out about what Jesus is all about. Number four, some other random stuff because we wanted you to know how glad we are that you joined us.\n\n00:12:42:09 - 00:12:57:25\nNick Clason | Hybrid Ministry\nWe can't wait to get to know you. And then the very last piece of it, my favorite piece of it, the piece that I think makes it hybrid, is right. When you open the box, you see this QR code here and it just says welcome video, scan me. And so we'll have students who are new the open this up\n\n00:12:57:25 - 00:13:01:23\nNick Clason | Hybrid Ministry\ntheoretically on their porch, on their patio, wherever they will scan it.\n\n00:13:01:26 - 00:13:24:02\nNick Clason | Hybrid Ministry\nAnd then we'll take them to a video right here. If you're watching on YouTube, you'll be able to see a preview of it, but linked right here, linked below is what I want to do is I want to offer you, the art for this box if you want to start creating your own. I'll also, give you like, a detailed tutorial, like where I ordered it from, as well as the copy for the welcome video.\n\n00:13:24:02 - 00:13:49:26\nNick Clason | Hybrid Ministry\nAnd you can feel free to film that, throw that on a teleprompter, memorize it however you want to film it, and you can start creating better welcome and better guest returns for your youth ministry and for your student ministry. And once again, here's the reason that I like this is because this, gets them connected to us. This at a very minimum, one of the sections on this video right here says, we're so glad that you came.\n\n00:13:49:29 - 00:14:10:19\nNick Clason | Hybrid Ministry\nAnd also welcome to our YouTube channel. And if you've been around this podcast or this YouTube playlist, any link or a YouTube channel, any length of time you know that 95% of teenagers are claiming to be and be active on YouTube. And so therefore, I think we as youth ministries should make that a priority. We and our student ministry have made it a priority.\n\n00:14:10:21 - 00:14:27:22\nNick Clason | Hybrid Ministry\nAnd so, I, I think that that's a fantastic way to expose, in a sort of like, non-threatening way, expose your students to your channel, then maybe next time to log in to the YouTube account. One of our video shows up because they've already watched one. Or maybe they like that video. Maybe they subscribe to that video.\n\n00:14:27:23 - 00:14:52:04\nNick Clason | Hybrid Ministry\nNow we're in their subscriptions with all of our teachings and all of those types of things, which, by the way, I can explain and show to you how to start posting your teachings to YouTube so that they live beyond your Sunday or Wednesday services. That video is going to be linked right here on screen, and I can't wait for you to take a look at that, because we're trying to make digital discipleship here at the Hybrid Ministry Podcast easy, possible and accessible.\n\n00:14:52:04 - 00:14:55:28\nNick Clason | Hybrid Ministry\nSo as always, don't forget to stay hybrid.","content_html":"\u003cp\u003e\u003cstrong\u003eTHE ULTIMATE GUEST FOLLOW UP BOX\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nNew Visitor to your Youth Group?\u003cbr\u003e\nYay!\u003cbr\u003e\nNow what? How do you follow-up in a way that doesn\u0026#39;t feel weird or creepy?\u003cbr\u003e\nGood question! Let\u0026#39;s explore it together!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/122\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/122\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//THE ULTIMATE GUEST FOLLOW UP BOX\u003cbr\u003e\n\u003ca href=\"https://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront\" rel=\"nofollow\"\u003ehttps://www.patreon.com/hybridministry/shop/ultimate-first-time-guest-box-579557?source=storefront\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OUR WELCOME VIDEO\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=neb34eYasCY\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=neb34eYasCY\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//EPISODE 100\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=q0L-Dxhs7cI\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=q0L-Dxhs7cI\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 STAY CONNECTED WITH NICK\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🎉 FREE STUFF 🎉\u003c/strong\u003e\u003cbr\u003e\nWe have all kinds of FREE Things that you can use in your context!\u003cbr\u003e\nThe best way to pay us back is a review or a YouTube Subscribe!\u003cbr\u003e\n\u003ca href=\"https://www.linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://www.linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🛠️TOOLS I USE THAT CAN HELP YOU!\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Better First Time Guest Followup\u003cbr\u003e\n01:31 Guest Follow-Up Gone Hybrid\u003cbr\u003e\n02:42 Where the Idea Began\u003cbr\u003e\n05:08 Mailing Boxes Begins!\u003cbr\u003e\n06:47 The Ultimate Welcome Box\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:01:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you have a\u003c/p\u003e\n\n\u003cp\u003e00:00:01:00 - 00:00:03:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbrand new student or\u003c/p\u003e\n\n\u003cp\u003e00:00:03:05 - 00:00:04:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nperson to your church.\u003c/p\u003e\n\n\u003cp\u003e00:00:04:20 - 00:00:05:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHooray!\u003c/p\u003e\n\n\u003cp\u003e00:00:05:01 - 00:00:06:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nCongratulations! That\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:00:06:08 - 00:00:07:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nso exciting.\u003c/p\u003e\n\n\u003cp\u003e00:00:08:00 - 00:00:09:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow how do\u003c/p\u003e\n\n\u003cp\u003e00:00:09:24 - 00:00:14:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwe make sure that they return well, without seeming\u003c/p\u003e\n\n\u003cp\u003e00:00:14:29 - 00:00:20:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nweird or creepy or old and out of touch?\u003c/p\u003e\n\n\u003cp\u003e00:00:20:06 - 00:00:35:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo here\u0026#39;s the thing. We all want our students to attend our church. We want them also to feel comfortable and then hopefully ultimately find a home at our church or in our group or with our student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:00:35:23 - 00:01:01:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so a visitor is great, but a returning guest even better. See in this podcast, in this episode, what I want to do is I\u0026#39;m going to share with you our step by step guest follow up process and the physical and in-person product that we are using to turn our process hybrid. And I want to give you this box artwork.\u003c/p\u003e\n\n\u003cp\u003e00:01:01:17 - 00:01:02:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo go ahead and you\u003c/p\u003e\n\n\u003cp\u003e00:01:02:17 - 00:01:08:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncan scrub ahead. You can click the link down below in the description or go to I start talking about the box design\u003c/p\u003e\n\n\u003cp\u003e00:01:08:21 - 00:01:09:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin\u003c/p\u003e\n\n\u003cp\u003e00:01:09:02 - 00:01:17:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthis YouTube playlist, and you can go ahead and grab that link from us and go check it out. If you\u0026#39;re following along here on YouTube, just a reminder there are chapters\u003c/p\u003e\n\n\u003cp\u003e00:01:17:14 - 00:01:17:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndown\u003c/p\u003e\n\n\u003cp\u003e00:01:17:27 - 00:01:22:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nalong at the bottom so that you can skip straight ahead to the parts of the video that make the most sense to you.\u003c/p\u003e\n\n\u003cp\u003e00:01:22:25 - 00:01:28:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut just as a reminder, hybrid is taking your in-person moment and your digital and finding a way to\u003c/p\u003e\n\n\u003cp\u003e00:01:28:10 - 00:01:31:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nintersect them together. So my\u003c/p\u003e\n\n\u003cp\u003e00:01:31:18 - 00:01:37:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nguess is give me a like, if you are the type of person who, when you have a student, you send them\u003c/p\u003e\n\n\u003cp\u003e00:01:37:00 - 00:01:37:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na\u003c/p\u003e\n\n\u003cp\u003e00:01:37:10 - 00:01:40:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npostcard or go ahead and give me a\u003c/p\u003e\n\n\u003cp\u003e00:01:40:06 - 00:01:43:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsubscribe, if maybe not just a postcard, but\u003c/p\u003e\n\n\u003cp\u003e00:01:43:09 - 00:01:45:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou\u0026#39;re also sending a text message, right?\u003c/p\u003e\n\n\u003cp\u003e00:01:45:14 - 00:02:05:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo early on I would I would send postcards. That was and I still do send postcards as, the way that I was kind of trained and I even like as a youth group student received postcards and, and I still do believe in the power of the personal touch. And I, I think that mail, does actually play an important role in youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:02:05:05 - 00:02:25:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I think students don\u0026#39;t receive mail very often. So I think it\u0026#39;s helpful and beneficial for them to get it. Text messages. I do also believe they\u0026#39;re important, especially as we talk about hybrid and the intersection of that hybrid being where, it often lands in the hands and in the palms of a student\u0026#39;s cell phone. But I don\u0026#39;t know about you, but I send a postcard, and it\u0026#39;s like\u003c/p\u003e\n\n\u003cp\u003e00:02:27:07 - 00:02:28:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhere I send a text.\u003c/p\u003e\n\n\u003cp\u003e00:02:28:18 - 00:02:40:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd one time, literally, I got I sent a text from my personal cell phone number, and I got the word stop like, no, no, this was not an automated text like, this is a human being, but okay.\u003c/p\u003e\n\n\u003cp\u003e00:02:40:04 - 00:02:47:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGot it. I\u0026#39;ll stop. So enter Covid when Covid hit. For those of you watching\u003c/p\u003e\n\n\u003cp\u003e00:02:47:19 - 00:02:50:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLinked Up, here is our 100th episode\u003c/p\u003e\n\n\u003cp\u003e00:02:50:05 - 00:03:07:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhere I did a recap about where this all sort of hybrid thing started, but we created this full scale and full length digital expression of youth ministry like a full, almost like YouTube variety show, Think like Jimmy Fallon, but youth ministry and YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:03:07:26 - 00:03:10:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so our Covid experience was so\u003c/p\u003e\n\n\u003cp\u003e00:03:10:22 - 00:03:11:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof our show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.\u003c/p\u003e\n\n\u003cp\u003e00:03:44:00 - 00:04:00:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nour show. And so therefore we would drop a rubber duck and a postcard, but we would do a physical door drop at their, house and at their, their door. And so, I would then get students, or even parents come talk to me on the weekends and be like, thank you.\u003c/p\u003e\n\n\u003cp\u003e00:04:00:14 - 00:04:31:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo much. I mean, long gone now were the days of the, unanswered texts or the postcards sent into a black hole. Like, now I\u0026#39;m getting students and parents who are actually acknowledging our efforts and acknowledging us, helping roll out the red carpet to help make them feel welcome. It was a great response, but unfortunately, due to like where I lived and how regionally drawn our churches our church was and how far students drove to to come and attend our campus, and the fact that they could do it online.\u003c/p\u003e\n\n\u003cp\u003e00:04:31:26 - 00:04:32:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nUs they didn\u0026#39;t have to\u003c/p\u003e\n\n\u003cp\u003e00:04:32:18 - 00:04:52:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nget in the car and come drive a certain distance to our church. It took me a whole day like I remember one Thursday. So our youth night was Wednesday, one Thursday I spent like 9 to 5 in the car just doing these, these door drops. And so, I was just, you know, I was like, I guess that\u0026#39;s part of the job, right?\u003c/p\u003e\n\n\u003cp\u003e00:04:52:01 - 00:05:13:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI was talking to my boss and I was like, hey, like, I spent my whole Thursday driving around new, so great. And I saw him all the great things. And he\u0026#39;s like, you spent your whole day driving. I was like, we can on. Yeah. And he\u0026#39;s like, oh, let\u0026#39;s, let\u0026#39;s, let\u0026#39;s change that. And so, what we started doing as opposed to like the physical, me getting in my car, taking it and putting it on their doorstep.\u003c/p\u003e\n\n\u003cp\u003e00:05:13:24 - 00:05:33:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe started, taking the same concept, getting it to their hands. But instead of me doing it, we started paying the post office to do it as if there were some sort of service that could take something from point A to point B, and that is woven all throughout the fabric of our country being it\u0026#39;s the post office.\u003c/p\u003e\n\n\u003cp\u003e00:05:33:14 - 00:05:56:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo we started shipping things and it was expensive. Don\u0026#39;t get me wrong, we created like a branded box, and now it\u0026#39;s like we had to include a little bit more than just a duck in a postcard, so that the box didn\u0026#39;t seem boring and empty. But we started shipping it. And so, that that strategy, we kind of laid that over and carried that over, here where I work now.\u003c/p\u003e\n\n\u003cp\u003e00:05:56:04 - 00:06:00:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s I started for the first probably like two years of my, my tenure here at this church\u003c/p\u003e\n\n\u003cp\u003e00:06:00:29 - 00:06:17:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwith text message, follow up for first time guess. And I can count on one finger, the amount of times I got a response. And that response was in those two years, the word stop. And so I said, hey, listen, maybe I\u0026#39;m just too old for this.\u003c/p\u003e\n\n\u003cp\u003e00:06:17:20 - 00:06:37:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I\u0026#39;m in my mid 30s and maybe students are like, I that\u0026#39;s weird to text the guy in the in his 30s, or maybe text messages to students who they don\u0026#39;t have the contact info from, especially from a phone number that it\u0026#39;s not local. I live in DFW, Dallas-Fort worth, Texas. My phone number is from Dayton, Ohio. Like there is a massive difference in those two area codes.\u003c/p\u003e\n\n\u003cp\u003e00:06:37:01 - 00:06:52:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so they see someone down here with an 807 area code seeing a nine, three seven area code. They don\u0026#39;t know what to do with it. So they ghosted as they do. And so I suggest and I propose what if we bring back the boxes. And so what I want to do is I want to share with you this right here.\u003c/p\u003e\n\n\u003cp\u003e00:06:52:14 - 00:07:10:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis is our welcome box. It\u0026#39;s branded. It\u0026#39;s custom for us. And so if you look on all the sides, it\u0026#39;s got a little, it\u0026#39;s great to meet you. It\u0026#39;s got, you know, yay! You\u0026#39;re here. And then the top here, says welcome, along with a return address and a spot for us to put their address.\u003c/p\u003e\n\n\u003cp\u003e00:07:10:15 - 00:07:30:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then on the back, it\u0026#39;s got our social handles. And what I want to do is I want to go through step by step, item by item, and, boxes here with you. And so, one of the things that we do is every single, every single semester, but three times a year, we do like a four, we do a winter, and then we do a summer calendar.\u003c/p\u003e\n\n\u003cp\u003e00:07:30:04 - 00:07:50:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd what we do is we make our calendars into magnets. And so you look here, this is a magnet. It\u0026#39;s about eight inches long. And so, truth be told, this box right here is about eight inches, and it\u0026#39;s eight inches because the magnet is eight inches. I made the decision to make the box the same size as the magnet.\u003c/p\u003e\n\n\u003cp\u003e00:07:50:28 - 00:08:11:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so then I made sure that everything from the size of the magnet on down would be able to fit into the box. So, we put the magnet in there. The magnet has all of our events. And you\u0026#39;ll also notice here\u0026#39;s an opportunity to go hybrid. This right here is just a link to subscribe to the IX or the calendar type things.\u003c/p\u003e\n\n\u003cp\u003e00:08:11:14 - 00:08:29:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s a calendar, extension you can get it from, like creating, a Google calendar, a calendar, a Google calendar calendar. And then you can share that out. And so that\u0026#39;s what we did. And so students can add this and subscribe to their calendar. We haven\u0026#39;t gotten as many of those from students, but I know we\u0026#39;ve gotten some scans from parents.\u003c/p\u003e\n\n\u003cp\u003e00:08:29:13 - 00:08:48:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd also we give specific and particular leader magnet. And so our leaders also can go ahead and scan that. And so that is our magnet. We also have this sticker here, and these frankly, they\u0026#39;re just laying around. We got these for free. So these didn\u0026#39;t really cost the anything. So so far I want to point out these.\u003c/p\u003e\n\n\u003cp\u003e00:08:48:07 - 00:09:08:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe already print like we already pay for these for our students. And these are already laying around. So so far we\u0026#39;re $0 into the box. Don\u0026#39;t worry. It gets more expensive. This right here is just a little, promo, a nod to our social media. And so down the road, we will send them this postcard that simply says, life can be hard.\u003c/p\u003e\n\n\u003cp\u003e00:09:08:15 - 00:09:27:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou don\u0026#39;t have to do it alone. This is a QR code to our link tree. And then here\u0026#39;s just a little preview of our churches, YouTube handle right there. And, probably our most popular video, which is what is anxiety? What do I do about it if I have it? And we\u0026#39;ll just, God have to say about anxiety.\u003c/p\u003e\n\n\u003cp\u003e00:09:27:16 - 00:09:44:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so we will send this out a couple weeks after we send the box out. This is, this is a separate pieces doesn\u0026#39;t go in the box that sent later. This is an additional kind of piece of merch. And again, once again, we have just some stuff kind of laying around that we inherited from the old regime.\u003c/p\u003e\n\n\u003cp\u003e00:09:44:19 - 00:10:07:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so we try to, like, get rid of it. The little guest box checklist that we have this, and like an extra piece of merch from our merch cabinet. So here\u0026#39;s a piece of merch from our merch cabinet. Right here. This one\u0026#39;s kind of unique. Okay, we have a lanyard. And the reason that we have a lanyard branded and all the things is that right here, we do, we do pins right?\u003c/p\u003e\n\n\u003cp\u003e00:10:07:29 - 00:10:29:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nKind of like, think like Disney pin trading. So we\u0026#39;ll create pins. And this right here is our little mascot guy. We call him Pugsley the platypus, because a baby platypus is a puggle. So one of our sixth graders one year recommended that we name them Pugsley. And so thus we did. And so we have this lanyard. And I actually have a lanyard for, like, my, staff nametag lanyard.\u003c/p\u003e\n\n\u003cp\u003e00:10:29:22 - 00:10:51:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd this is full of pins. So like summer camp, Water wars, the Back to School bash, Space Jam night, like any, any event that we deem pin worthy. So coming up, we\u0026#39;ll have our Christmas at the movies event. We\u0026#39;ll. We\u0026#39;ve done costume parties. Any of those, they get designed. We just found a dude on Fiverr. He designed these for us.\u003c/p\u003e\n\n\u003cp\u003e00:10:51:01 - 00:11:12:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then we send these, after sticker mule and sticker mule creates the pins. And so then we stick this pin. This is the, like, og original. Pugsley pin. It\u0026#39;s just a traditional guy. He\u0026#39;s just wearing, like, our logo on his t shirt there. And, we put the original pin on the lanyard for the students, and then, right here, this has three for free.\u003c/p\u003e\n\n\u003cp\u003e00:11:12:29 - 00:11:32:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd this is a, redeemable coupon at our student ministry cafe. They can turn this in and get three things for free. And then, we have these life books and these life books. We\u0026#39;ve gotten them, from the Gideons, the the Bible translator and the Bible, providers. And so you can actually get these for free.\u003c/p\u003e\n\n\u003cp\u003e00:11:32:23 - 00:11:51:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s just it\u0026#39;s like the book of John with like some notes, and it\u0026#39;s designed well and graphically. And so you\u0026#39;ve probably seen these before, and truth be told, I like these. I also like the life and Six words book, that comes from, dare to share. But these we had like three cases of these again from the old regime.\u003c/p\u003e\n\n\u003cp\u003e00:11:51:19 - 00:12:07:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so we\u0026#39;re like, let\u0026#39;s go ahead and give these away. When these run out, we may reorder these. We may do a different sort of devotional, but but this is like the one sort of like devotional, sort of like spiritual peace. And then that\u0026#39;s now the emptiness of the box and say, look down at the box there and you\u0026#39;ll see, it\u0026#39;s got this word right here.\u003c/p\u003e\n\n\u003cp\u003e00:12:07:26 - 00:12:24:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s got some copy and it simply says, hey there, we\u0026#39;re so glad you joined us. Meet Pugsley, our platypus mascot, voted on and named by our students. We love it when students invest in student ministry. So in this box, you will find everything that you need to get started. And then it\u0026#39;s a numbered list. You\u0026#39;ll see one, two, three, four.\u003c/p\u003e\n\n\u003cp\u003e00:12:24:23 - 00:12:42:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNumber one. This lanyard is a great spot to hold pins. Number two, we started you with your first one and there\u0026#39;s more to come at our Pin events and milestones throughout the year. Number three, this life book is a great place to find out about what Jesus is all about. Number four, some other random stuff because we wanted you to know how glad we are that you joined us.\u003c/p\u003e\n\n\u003cp\u003e00:12:42:09 - 00:12:57:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe can\u0026#39;t wait to get to know you. And then the very last piece of it, my favorite piece of it, the piece that I think makes it hybrid, is right. When you open the box, you see this QR code here and it just says welcome video, scan me. And so we\u0026#39;ll have students who are new the open this up\u003c/p\u003e\n\n\u003cp\u003e00:12:57:25 - 00:13:01:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ntheoretically on their porch, on their patio, wherever they will scan it.\u003c/p\u003e\n\n\u003cp\u003e00:13:01:26 - 00:13:24:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then we\u0026#39;ll take them to a video right here. If you\u0026#39;re watching on YouTube, you\u0026#39;ll be able to see a preview of it, but linked right here, linked below is what I want to do is I want to offer you, the art for this box if you want to start creating your own. I\u0026#39;ll also, give you like, a detailed tutorial, like where I ordered it from, as well as the copy for the welcome video.\u003c/p\u003e\n\n\u003cp\u003e00:13:24:02 - 00:13:49:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you can feel free to film that, throw that on a teleprompter, memorize it however you want to film it, and you can start creating better welcome and better guest returns for your youth ministry and for your student ministry. And once again, here\u0026#39;s the reason that I like this is because this, gets them connected to us. This at a very minimum, one of the sections on this video right here says, we\u0026#39;re so glad that you came.\u003c/p\u003e\n\n\u003cp\u003e00:13:49:29 - 00:14:10:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd also welcome to our YouTube channel. And if you\u0026#39;ve been around this podcast or this YouTube playlist, any link or a YouTube channel, any length of time you know that 95% of teenagers are claiming to be and be active on YouTube. And so therefore, I think we as youth ministries should make that a priority. We and our student ministry have made it a priority.\u003c/p\u003e\n\n\u003cp\u003e00:14:10:21 - 00:14:27:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, I, I think that that\u0026#39;s a fantastic way to expose, in a sort of like, non-threatening way, expose your students to your channel, then maybe next time to log in to the YouTube account. One of our video shows up because they\u0026#39;ve already watched one. Or maybe they like that video. Maybe they subscribe to that video.\u003c/p\u003e\n\n\u003cp\u003e00:14:27:23 - 00:14:52:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow we\u0026#39;re in their subscriptions with all of our teachings and all of those types of things, which, by the way, I can explain and show to you how to start posting your teachings to YouTube so that they live beyond your Sunday or Wednesday services. That video is going to be linked right here on screen, and I can\u0026#39;t wait for you to take a look at that, because we\u0026#39;re trying to make digital discipleship here at the Hybrid Ministry Podcast easy, possible and accessible.\u003c/p\u003e\n\n\u003cp\u003e00:14:52:04 - 00:14:55:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo as always, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"New Visitor to your Youth Group?\r\nYay!\r\nNow what? How do you follow-up in a way that doesn't feel weird or creepy?\r\nGood question! Let's explore it together!","date_published":"2024-11-07T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/7e9ff220-abb7-4e9c-ae3d-6d53c625a0be.mp3","mime_type":"audio/mpeg","size_in_bytes":21608341,"duration_in_seconds":899}]},{"id":"ea3a5315-9b1b-48da-ba78-e48f9887a5f2","title":"Episode 121: The Student Ministry Debate: In-Person vs Digital","url":"https://www.hybridministry.xyz/121","content_text":"Join Nick Clason and special guest, Josh Boldman, \"The Best Programming Specialist\" in America, on the Hybrid Ministry Podcast as they dive into \"The Student Ministry Debate: In-Person vs Digital.\" Explore fresh youth ministry ideas and strategies for balancing hybrid ministry to effectively engage students in both student ministry settings.\n\n🔥 Transition \u0026amp; CapCut Template Suggestions🔥\nhttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\n\n🎟️ Better Event Promotion with Erik Williams🎟️\nhttps://www.youtube.com/watch?v=7Fb_JKrNexg\u0026amp;t=584s\n\nSHOW NOTES\nShownotes \u0026amp; Transcripts\nhttps://www.hybridministry.xyz/122\n\nFull Studio Tour Episode\nhttps://www.youtube.com/watch?v=yVT1xvh9-5k\u0026amp;t=161s\n\n4 Easy Social Media Ideas\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\n\nDYM 100\nhttps://dymtraining.com/dym100-roundtable/\n\nComplete Guide to Crush Social Media E-Book\nhttps://www.downloadyouthministry.com/p/complete-guide-to-crushing-youth-ministry-social-media/admin-tools/social-media-9537.html\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\nCONNECT WITH JOSH ON SOCIAL\nhttps://www.tiktok.com/@joshboldman\nhttps://www.instagram.com/joshboldman/\nhttps://www.facebook.com/joshboldman\nhttps://x.com/joshboldman\n\n--------------\n🎉 FREE STUFF 🎉\nWe have all kinds of FREE Things that you can use in your context!\nThe best way to pay us back is a review or a YouTube Subscribe!\nhttps://www.linktr.ee/clasonnick\n\n--------------\n🛠️TOOLS I USE THAT CAN HELP YOU!\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n--------------\n🕰️TIMECODES\n00:00 The Great Debate\n01:11 The Challenge: In Person vs. Digital\n02:58 Clarifying \"Hybrid\"\n04:42 5:00 Countdown\n09:12 Opening Worship Song\n16:35 Host Moment \u0026amp; Announcements\n22:00 Game - Where's the Ball\n30:35 Lesson: With a Killer Response Time\n37:34 Online vs. In-Person: The Power of YouTube\n41:54 Other Miscellaneous Hybrid Ideas\n\n--------------\nTRANSCRIPT\n00:00:00:00 - 00:00:23:18\nNick Clason | Hybrid Ministry\nWhat is up, everybody? Welcome to the Hybrid Ministry show. In this episode, I am going to be talking with my friend Josh Goldman. He works over at Download Youth Ministry. He does all the stuff with sidekick and he does, stuff with co-leader and Josh, honestly, I believe is one of, if not the greatest programing specialist for youth ministries in America.\n\n00:00:23:19 - 00:00:43:10\nNick Clason | Hybrid Ministry\nI'm really excited for you to hear it because some of his ideas are absolutely fantastic. But what we're gonna do is we're going to be debating between in-person and digital, and you're going to see me try to lean everything back towards hybrid. And what we're doing is he's bringing a youth ministry programing sheet and he's saying, this is what we're doing.\n\n00:00:43:13 - 00:01:02:01\nNick Clason | Hybrid Ministry\nHow do we make it digital? How do we, honor the people that might be watching online and more? I try to say, how can we make it hybrid? And so for those of you who are new here, hybrid is taking your in-person, taking your digital and finding a way to meet that intersection. And in most cases, I think that is at the intersection of students cell phones.\n\n00:01:02:01 - 00:01:11:11\nNick Clason | Hybrid Ministry\nAnd so you're going to see that this debate between digital versus in-person. So welcome to the show, the one and only Josh Boardman.\n\n00:01:11:12 - 00:01:23:01\nNick Clason | Hybrid Ministry\nWell what's up everybody. I'm here this morning with my good friend Josh Bullman. And we have a little bit of a unique idea. So Josh, tell the people what we're doing okay.\n\n00:01:23:01 - 00:01:30:29\nJosh Boldman\nSo as anyone watching slash listening knows, Nick Claussen is all about the hybrid ministry, right?\n\n00:01:30:29 - 00:01:53:19\nJosh Boldman\nMaking sure that the people that are at home are still connecting with what's happening in the room. Yeah. I spent most of my ministry, like, developing, and leading services in the room. And then, you know, Covid happened and things got crazy, and we we did a full pendulum swing to where, like, we did everything online. Yeah.\n\n00:01:53:20 - 00:02:02:13\nJosh Boldman\nAnd then we came back and suddenly it was like, wait, are we still doing online or are we like, what are we doing? You know? And so it was the constant challenge of\n\n00:02:02:13 - 00:02:11:27\nJosh Boldman\ntrying to not just, create something in the room and just stream it, right, like, make it more interactive. So yeah. So today\n\n00:02:11:27 - 00:02:12:18\nJosh Boldman\nwhat\n\n00:02:12:18 - 00:02:19:29\nJosh Boldman\nwe're doing is I have got a service that I've created for in the room, and I'm going to walk us through it.\n\n00:02:20:02 - 00:02:26:26\nJosh Boldman\nAnd Nick is going to in real time because he has not seen it. Now you guys gotta know, I offered. I was like,\n\n00:02:26:26 - 00:02:48:05\nJosh Boldman\ndude, do you want this ahead? And we could just fake it? And he's like, no, no, too much integrity. Way too much. Yeah. And so he's going to try like as we go to, we're going to think through each, each section and try and figure out what is it that we can do to make this something that people who are not in the room, you know, but the students at home.\n\n00:02:48:07 - 00:03:08:03\nJosh Boldman\nAnd I'm curious, Nick, if this is, you know, maybe something we look at is, is it if they're watching live or even if they're watching later, like, how does that impact, well, your ability to participate. \n\n00:03:08:03 - 00:03:11:17\nNick Clason | Hybrid Ministry\nSo yeah, and to be clear, like the way that I define hybrid is like it's the it's the two pieces.\nSo your in-person plus your digital and it's like them coming\n\n00:03:11:17 - 00:03:11:27\nNick Clason | Hybrid Ministry\ntogether.\n\n00:03:11:27 - 00:03:19:22\nNick Clason | Hybrid Ministry\nAnd so there may be elements I think a little more what I might try to do is like take, take what is going on in the room and find a way\n\n00:03:19:22 - 00:03:44:01\nNick Clason | Hybrid Ministry\nto allow it to exist beyond that moment. Yeah. Or find a way to intersect a student, like in a spot like their phone that will that will last beyond that, the time that you dismiss them to go home so they can take it home, like youth ministry, typically pre-digital, could only exist in the few hours that our church doors were open.\n\n00:03:44:04 - 00:04:13:22\nNick Clason | Hybrid Ministry\nAnd so now we have the advantage of being able to access sometimes it's, you know, a curse versus a blessing, but we have the advantage of being able to access and have conversation with and disciple our students at a time that Wednesday night programing or Sunday morning or Sunday night programing isn't happening. And how can we take what we're doing in the room and offer it to students beyond that moment, or even in your place in what you were saying, maybe even as a replacement of it?\n\n00:04:13:22 - 00:04:28:05\nNick Clason | Hybrid Ministry\nSo, like Josh said, I haven't seen any of this. I am a little nervous right now. Like earlier I was like, I'm fine, but now I'm a little nervous as I like get together. I got to be totally honest. I'm like, there are parts of it. Or I was like, oh, I can totally see how this is going to work.\n\n00:04:28:05 - 00:04:42:24\nJosh Boldman\nAnd then there are other parts where I'm like, I don't know what he's going to do, how this is going to. Yeah. So bear with me. Stream of consciousness. And it may not be perfect and polished, but that's okay. That's what we're here for. So all right, let's do it. What is the first part of your service?\n\n00:04:42:24 - 00:04:44:09\nJosh Boldman\nThe five minute countdown.\n\n00:04:44:13 - 00:04:45:20\nJosh Boldman\nRight. Okay, so we've got\n\n00:04:45:20 - 00:05:19:08\nJosh Boldman\nstudents are in the room, they're playing nine square, they're playing gaga ball. They've got they're not paying attention to the countdown. Nobody cares what like someone spent a lot of time creating a countdown. Yeah, but ultimately no one cares about until it, like, reaches 10s. But there's there's a lot of interaction happening. And so, like, trying to think through is there is there something where we're trying to connect with students that are not in the room, or is there something we can do in the room to help students know, hey, it's not just you here.\n\n00:05:19:08 - 00:05:43:09\nNick Clason | Hybrid Ministry\nThere's yeah, there's more than that going on. Yeah. So one of the things about five minute countdowns that I actually hate, and I know that as talking to a guy who works for Download Youth Ministry, and that's where a lot of the money is made and a lot of five minute countdowns are sold. I actually prefer, which, by the way, talking to you right now, let this be an unofficial sidekick feature\n\n00:05:43:09 - 00:05:44:16\nNick Clason | Hybrid Ministry\nrequest.\n\n00:05:44:18 - 00:05:58:07\nNick Clason | Hybrid Ministry\nYeah. Because right now in sidekick, you can, you can loop your announcements, right? You can loop some, like, graphic slides. And I actually prefer that to be the five minute countdown with\n\n00:05:58:07 - 00:06:11:03\nNick Clason | Hybrid Ministry\njust the five minute countdown overlaid in the corner, so that all of the announcements that you're announcing and trying to let your students know about are happening, is being seen on the screen.\n\n00:06:11:03 - 00:06:22:16\nNick Clason | Hybrid Ministry\nBecause if you think about it, if if the majority of people don't start paying attention to the screen until it's down to less than a minute, they missed all of the stuff that was looping ahead of time.\n\n00:06:22:16 - 00:06:37:20\nNick Clason | Hybrid Ministry\nAnd the stuff that's looping ahead of time is the stuff that you want them to know about. And so whether it's hybrid, whether it's digital only or whether it's in person, like whatever you're announcing, I think you should leave that stuff on the screen as long as humanly possible.\n\n00:06:37:20 - 00:06:56:02\nNick Clason | Hybrid Ministry\nAnd so if you're able to put a little five minute countdown in the corner or even across the middle, but I try to design my slides in such a way that I think, like, all right, I'm going to do the left corner of this time and keep stuff out of the left corner. And so then we may have like our current series graphic, we may have an upcoming events.\n\n00:06:56:02 - 00:07:13:19\nNick Clason | Hybrid Ministry\nLike at the time of recording, we got our costume party coming up and Christmas is on the horizon. So those types of things are there. But woven in my announcements, I might try to do, well, I what we do right now is like, I advertise our online baptism\n\n00:07:13:19 - 00:07:22:24\nNick Clason | Hybrid Ministry\ncourse, which is a YouTube playlist. And there are so many times, like almost all of my slides at this point, have a QR code to you.\n\n00:07:22:24 - 00:07:42:25\nNick Clason | Hybrid Ministry\nDo you remember when the QR code was dying? Like, yeah, no one used it. So lame. Like, I remember having this conversation in a church staff meeting where it was like we could put a QR code on it. And I remember some would be like, does anyone use those? And the answer was no. Yeah. And then but now\n\n00:07:42:25 - 00:07:46:18\nJosh Boldman\nhow else would we get the menu at restaurants like this?\n\n00:07:46:20 - 00:08:14:00\nNick Clason | Hybrid Ministry\nI think I had the same meeting because at during Covid the question was how do we communicate things without handing things to people and passing germs? Yeah. And I suggested a QR code and I quote from our communications team, we will never use a QR code. And I kid you not, not two weeks later, what was on the screen, because it was the only way to do it and it made a comeback.\n\n00:08:14:00 - 00:08:35:11\nNick Clason | Hybrid Ministry\nAnd I actually I've always thought QR codes were brilliant. They didn't get adopted early on, but now they're back and they make so much sense. So yeah, we have a subscription to like a QR code builder. I get like 160 different like unique QR codes. And so I abuse that. And so oh yeah, our baptism course, our text list like all of these things.\n\n00:08:35:11 - 00:09:05:08\nNick Clason | Hybrid Ministry\nAnd so if a student during the five minute countdown, isn't playing nine square and they're kind of sitting already in the service or don't have anyone to talk to or something on the screen, does happen to sort of like catch their attention. They can pull their phone out. They can scan the QR code and they can get to it later, whether that be signing up for our text group, which will allow them access, or us access to them to send them encouraging messages or even just announcement type things, or even like discipleship related things like, hey, I'm ready to take a next step about baptism.\n\n00:09:05:08 - 00:09:12:18\nNick Clason | Hybrid Ministry\nLet me explore more about that through the baptism playlist. So all right, so there you go. That's what I would do. All right.\n\n00:09:12:18 - 00:09:17:19\nJosh Boldman\nSo at zero, usually what we'll do is we'll, we'll jump right into\n\n00:09:17:19 - 00:09:17:29\nJosh Boldman\nthe first\n\n00:09:17:29 - 00:09:31:12\nJosh Boldman\nsong. Right. And so our, our group, we had a live band. So that was, I mean, I, you know, it's one of those things where every time you talk about having a student band, this could go one of two very different ways.\n\n00:09:31:15 - 00:09:51:29\nJosh Boldman\nAnd I will say, like, I've been really blessed to be at churches where, we had a really good, like, solid student led band that, I mean, had a, a track record of what I would say is in the neighborhood of 82%, like, okay, this is going to be a four out of five that it's going to go, well, so like so it would, it would hit pretty well.\n\n00:09:51:29 - 00:10:08:10\nJosh Boldman\nAnd that was kind of in the room that was like the, the oh, oh we're starting like you know, so everybody's like getting getting into their seats getting music hits. Yeah. Yeah. And so I mean obviously in the room you got lyrics on the screen, you got we got, you know, some cameras going and stuff like that.\n\n00:10:08:11 - 00:10:31:02\nJosh Boldman\nSo yeah, like for, for worship on the live stream for people after like, are you like, is there anything different that you feel like you can do to set up to help again, the room feel like they're a part of what's happening at home and vice versa. Yeah. I mean, there's a lot of different ideas. Let me first say, Josh, you might find this surprising.\n\n00:10:31:13 - 00:10:55:15\nNick Clason | Hybrid Ministry\nSo I've been in youth ministry for 14 years, and the church I'm at now, I've been here two years. This is the first church in. You know, I guess by the time I moved here is, like, 12 years. So my first 12 years of ministry, I did not have a regular live worship band. Oh, yeah. Everywhere I've been prior, like, for one reason or another, the band didn't really, like, Take Root.\n\n00:10:55:17 - 00:11:15:09\nNick Clason | Hybrid Ministry\nAnd I didn't try to kill it, but I also didn't have a massive like, that's not my bent. I'm not a worship guy. I can't play any instruments. And so I'm not trying to get that thing up and off the ground. And so for sure, I've had we've had worship at camps and retreats and at like one off worship nights and stuff like that, but not on like a regular, like rhythm.\n\n00:11:15:09 - 00:11:38:16\nNick Clason | Hybrid Ministry\nAnd so let me just say to those of you out there in the majority of churches, right, like that, probably don't have a live stream, let's just be honest. And they may you might not even have quality like music means to pull off worship like I feel is. I mean, you know, you can be the judge of this, but I feel as though I did really good youth ministry for 12 years without a band.\n\n00:11:38:19 - 00:12:02:24\nNick Clason | Hybrid Ministry\nAnd so I and I don't even know, like in a, you know, in a typical youth service, it's what it's a little more like geared towards outsiders. Oftentimes I don't know that getting up there and singing about the blood of Jesus is often the most welcoming thing for an outsider. And so sometimes you may be shooting yourself in the foot, all in an effort to try and copy what you think youth ministries should be doing, which is worship.\n\n00:12:02:24 - 00:12:22:11\nNick Clason | Hybrid Ministry\nAnd so you can program around worship. It's going to require a lot more creativity, which is essentially the basis of this episode. Like finding ways to be a little bit more creative with your programing and whatnot. So I'll only say that as an encouragement. Don't feel like you have to jam a worship band into like a space if it's not working.\n\n00:12:22:12 - 00:12:47:07\nNick Clason | Hybrid Ministry\nNot fitting the context isn't right, whatever the case may be. Yeah, I've always felt like we we were at places where we tried doing the, you know, the lyric videos, you know, that kind of thing. And it would, it would work in like seasons. But there were times we were just like, okay, this feels like we're showing them a video that they are begrudgingly watching for.\n\n00:12:47:07 - 00:13:04:07\nNick Clason | Hybrid Ministry\nYeah, 5.5 minutes. And then they sit down and it's like, okay, well, if it doesn't work, doesn't work. Like don't, don't force that. Yeah, that I think that probably hurts more than it helps if it feels like you're forcing it. Yeah. So take back to answer your specific question about what to do\n\n00:13:04:07 - 00:13:11:25\nNick Clason | Hybrid Ministry\nabout worship. Like, I will say when I'm thinking about in-person versus online, online,\n\n00:13:11:25 - 00:13:20:27\nNick Clason | Hybrid Ministry\nin my opinion, is a fantastic content delivery system like podcasts, sermons can be podcasts, sermons can be YouTube videos.\n\n00:13:20:27 - 00:13:32:02\nNick Clason | Hybrid Ministry\nLike that is what the internet is made for, right? What in person is made for that the internet can't always overcome is certain things like community. And one of those things I think it has\n\n00:13:32:02 - 00:13:37:23\nNick Clason | Hybrid Ministry\na hard time overcoming is live, in-person worship, shoulder to shoulder like\n\n00:13:37:23 - 00:13:47:04\nNick Clason | Hybrid Ministry\nthey're watching during Covid, watching worship online, versus watching worship in the room was a completely different experience.\n\n00:13:47:04 - 00:14:06:14\nNick Clason | Hybrid Ministry\nI sat in my recliner. I did not stand. I did not sing. I maybe like sung under my breath. But you know, I'm not getting up in my living room and like, worshiping like I would at church. And so that is, you know, one of the, in my opinion, advantages of in-person, I will say a couple ideas.\n\n00:14:06:16 - 00:14:29:02\nNick Clason | Hybrid Ministry\nOne, during Covid, our church, I thought was fantastically innovative and our worship was not just like a band on a stage. It was like they were shot almost like a music video. And especially during Covid, all the individual musicians, like, they recorded all their parts and then they sent them back and then the editors, like, spliced it all together.\n\n00:14:29:03 - 00:14:46:01\nNick Clason | Hybrid Ministry\nWow. It was so good. And of course, that wasn't sustainable. But when they pulled the plug on that, I was that that wasn't a youth ministry thing. But when they pulled the plug on that, I thought that was a big, big mistake because it was very good. And they went back to like an easier route. And I felt like it.\n\n00:14:46:01 - 00:15:09:08\nNick Clason | Hybrid Ministry\nIt took away some of what made our online presence pretty, pretty good. Oh, yeah. But for the kids in the room for the hybrid, like, hey, how do we, like, let this, this attitude of worship live beyond, I mean, very simply, like, you can create a greatest hits like Spotify playlist of all the best worship songs that you and your students that they love.\n\n00:15:09:15 - 00:15:28:01\nNick Clason | Hybrid Ministry\nI especially like to do this for camps or retreats. I'll create the playlist even ahead of time, and I'll like float it out and I'll sneak it out via like our text lists, our social media so that people can grab Ahold of it. And so even if in the room, if you wanted to have one of those little Spotify, it's not a QR code, but it's similar to it.\n\n00:15:28:01 - 00:15:38:18\nNick Clason | Hybrid Ministry\nLike you scan Spotify's version of it and you can join the playlist, and, you know, even be cool. I'm come with this idea on the fly. You could create like a collaborative\n\n00:15:38:18 - 00:15:49:10\nNick Clason | Hybrid Ministry\nlike playlist, like our church's favorite worship songs, and it's a public playlist. And anyone with a Spotify account can go in and they can add their favorite worship songs.\n\n00:15:49:13 - 00:16:02:14\nNick Clason | Hybrid Ministry\nAnd then you just got to keep that kind of front and center, like, hey, throughout the week. Like, hey, don't forget we got this, you know, collaborative worship playlist. If you know you want to worship God throughout this week, take a listen. Nice I like that. Yeah.\n\n00:16:02:14 - 00:16:16:19\nJosh Boldman\nSomething something that we did, during Covid was we would ask at the end of the service to, say like, hey, if there are songs that really speak to you like we want to do, you know, we want to lead you in those songs.\n\n00:16:16:19 - 00:16:29:26\nJosh Boldman\nSo it was kind of like a, hey, this week, let us know what songs you'd like to do next week, like that kind of a thing. I mean, I, I don't know that that was like super, super well-received, but it was, it was something. Right? It was at least something that that allowed a little bit back and forth.\n\n00:16:29:29 - 00:16:39:13\nJosh Boldman\nYeah. So we, we, we usually do one song, ready to tap, and then we would go into our hosting time. So where we, we would have two\n\n00:16:39:13 - 00:16:53:18\nJosh Boldman\nvolunteers, usually an adult and a student. If not it would be two adults. And you know, the I will be the first to say it was always hit or miss like every time.\n\n00:16:53:25 - 00:17:10:02\nJosh Boldman\nAnd you know, because you're always like, oh that person's personality, you know. Yeah. It's like because you get because like people who are super nervous on stage. I totally get it. But it would be like you'd sit down with them, be like, they would want to know what is the what is the content of the announcement? Right?\n\n00:17:10:03 - 00:17:21:17\nJosh Boldman\nIt's like, okay, well, I can tell you that, like, for sure, we'll make sure you got that. And for them it was like as long as I know the information, I'm good. And it's, you know, there is there is more to this game than that, friend. But yeah,\n\n00:17:21:17 - 00:17:28:03\nJosh Boldman\none of the ways that we found to kind of help that process was we started doing the wheel of announcements.\n\n00:17:28:04 - 00:17:47:02\nJosh Boldman\nYou I love that sidekick. And and and the the best part, right is you can you can game the system. Right? You can tell it which was so we would have like, say if there were four announcements. That's too many. You know, I'd say three max. Yeah. But like so whatever number of announcements there were, we would always have one more.\n\n00:17:47:04 - 00:18:09:18\nJosh Boldman\nAnd that wheel wedge was always like, everyone gets $100, you know, whatever. And so like, you have to make sure that the person in your booth, oh, man, you have to trust that person or, that could cost you dearly. Yeah. Like, oh, man. But it was great because it really was random. Yeah, but it would.\n\n00:18:09:18 - 00:18:29:15\nJosh Boldman\nBut especially when it would get down to the last two wedges and it was like half the wheel is everyone gets $100. And the other was like, you know, church picnic or whatever, and you spin it and it just like slowly goes. It's like, oh, you know, and it was great. Like, but it kept, you know, because the students in the room, they don't care about half the announcements you're giving.\n\n00:18:29:15 - 00:18:43:21\nJosh Boldman\nBut it was kind of fun every time it would pass the $100 thing, you know, that they'd want to see it. And so we would just change it to a new thing every week. And sometimes it would be they'd win a prize or there would be like, you know, something embarrassing that the person on stage would have to do.\n\n00:18:43:24 - 00:19:05:17\nNick Clason | Hybrid Ministry\nBut that's a different way to gamify it so that it's more interesting than I've episode that talked about, like, stop posting announcements to social media like, no one cares and no one is getting on social media to know what's going on in your youth ministry. They'll they you do want them to know like it's just you're using it's the wrong like medium for it.\n\n00:19:05:17 - 00:19:30:00\nNick Clason | Hybrid Ministry\nAnd so a lot of times in the same way we do announcement times of this service in our church, like we do need to get these things across. Yeah. But I think that like, you know, this isn't a direct answer to the question, but like, how how do you hybridize your announcements or like, how do you get your announcements across in like a, a different way than just like the host moment or the announcement moment in your planning center service rundown?\n\n00:19:30:00 - 00:19:49:28\nNick Clason | Hybrid Ministry\nLike you, you use the mediums all all throughout the rest of the like, all throughout the rest of your like repertoire that you have to your advantage so you can post those. I do say you can post announcements to social media. You just have to be creative with it. Like one of my favorites is. I'll follow the link down below.\n\n00:19:49:28 - 00:20:07:19\nNick Clason | Hybrid Ministry\nBut like those transition style videos. Have you seen the one where the dudes getting speared in the back by like a bull, and then people are diving into like, their rows of chairs? Like, yep. Do those like, get your you can still tell people on social media about what's going on your church. Just make it actually creative.\n\n00:20:07:19 - 00:20:25:24\nNick Clason | Hybrid Ministry\nDon't just post your cooked up Canva graphic like no one. All right, you ready? You ready for some? I just thought like this. Like yes. Head right is right. So, so you could during your announcement time, you could record that video with your students, like. Yes. So that would be in the moment. You're like, hey, here's what we're gonna do.\n\n00:20:25:24 - 00:20:43:01\nNick Clason | Hybrid Ministry\nWe got this thing coming up. We want to let everybody know about it. Here's, you know what it's going to be like, let's let's do this real quick. And yeah, just and you know what else? Like what else could you do? You could, random name generator. Your your contestant, you could, then get them up there and then what does that do.\n\n00:20:43:01 - 00:20:44:17\nNick Clason | Hybrid Ministry\nThat's a nod to your socials.\n\n00:20:44:17 - 00:21:01:29\nNick Clason | Hybrid Ministry\nAnd so while you're announcing, you throw a graphic on screen that says we're social, it's guy QR codes, a link tree of all of your social handles. And the people in the room like, hey, go follow this because we're going to post this tomorrow. And that's been like, I'm going to, that's one of the things we've done in our youth ministry.\n\n00:21:01:29 - 00:21:24:29\nNick Clason | Hybrid Ministry\nWe've created a social team and a social challenge component of every night of our youth ministry. And so students know they can go into our studio. We have a studio like it's bougie. All right, I get it. You can see the tour down below, but like, they know they can go in there and they can get on camera with their friends, and then eventually they're going to be the star on our social media.\n\n00:21:25:02 - 00:21:50:00\nNick Clason | Hybrid Ministry\nAnd it helps create like a little more appetite for it than just the youth pastors being like the the talent on social media. No one wants that, right? Unless we're looking stupid. Are you saying we're not as cool as we think we are? Is that okay? It depends how you think of yourself as true. You know, if you have a, if you're like very self-aware, then you probably know you're not very cool.\n\n00:21:50:03 - 00:21:58:02\nNick Clason | Hybrid Ministry\nYou're in your 30s or 40, to be honest. Okay. So then we transition into a game.\n\n00:21:58:02 - 00:21:59:13\nJosh Boldman\nAnd this was\n\n00:21:59:13 - 00:22:17:10\nJosh Boldman\nalways like, so we had two different things that we we've tried off and on. One is the winner of the game gets to spin a wheel for a prize and it's just numbers on a wheel. And then we had like shoeboxes and it was like, you know, you win box number seven and then you get the box, open it up.\n\n00:22:17:10 - 00:22:34:02\nJosh Boldman\nAnd it's either a great prize or terrible prize, something like that. I love that, and I'm probably stealing that. Now that you just said that, is it. Honestly it was pretty cool. Like and that's like a YouTube video right there. That's like Ryan's world, you know. Yeah. And it wouldn't let you do is it let you not always have to keep buying awesome prizes?\n\nJosh Boldman\nNick Clason | Hybrid Ministry\nYeah. Because oh man it was. And what you so like at the very beginning we would tell people like you know, so like we, we change them out every quarter or something like that and it would be like, hey, just so you know, in these 12 boxes, there are, a $10 Apple gift card. There's, you know, you know, just you tell them kind of, hey, here are a couple of the big things are in here.\n\n00:22:55:16 - 00:23:13:12\nJosh Boldman\nYeah. And then just as you get it, you know, one week, person rolls, number five. Great. They get box five. So then you just take that one off the list, and so you don't even have to, like, buy a new prize every week. You just have to have it all loaded upfront and you just put like, old crap that's laying around your church into those boxes, too.\n\n00:23:13:13 - 00:23:34:15\nNick Clason | Hybrid Ministry\nSo good, so good. Right? It could be any. I mean, just honestly, anything, it's a mug, anything good. Right? It says you're voted most likely to need coffee. Like. Oh, yeah, that one that is, the other thing that we started doing was we do we did the impossible shot. Yeah. So yeah, the deal is like the traditional\n\n00:23:34:15 - 00:23:41:04\nJosh Boldman\nimpossible shot has always been like, if you are here for the first time or you were the person who invited that person for\n\n00:23:41:04 - 00:23:44:12\nJosh Boldman\nthe first time, you get to take a shot at this impossibly small target.\n\n00:23:44:19 - 00:24:07:03\nJosh Boldman\nAnd if it goes through, you win a prize. But we, we started doing is the winner of the game, got to take the shot. And so it even made it, like, more, you know, your chance of winning the game was small. Yeah. And then that makes you even smaller. And we would add every week, we would add to the bucket of what do you win if you get the impossible shot.\n\n00:24:07:03 - 00:24:23:13\nJosh Boldman\nAnd so like you started out with it's a bunch of candy. Okay. Then it's like one of every candy and then it's like, all right, gift card, you know, and so you just kind of slowly build it, until somebody wins it. It was one of the things we did. But I'm curious, like, so the possible shot rate is, agrees it.\n\n00:24:23:13 - 00:24:42:19\nJosh Boldman\nSo we would like. That's what I set up in this one was winner of the game. And the game would be like, where's the ball? We're doing doing 100. Probably by the time this is out, we will have already done it. So. Yeah. So, signed up for next year. But, one of the things that I made was a, a game called Where's the ball?\n\n00:24:42:19 - 00:24:59:09\nJosh Boldman\nObscure sports edition. Yeah. And so it's like link down below. Go give Josh goodness. Yeah. No, it'll be actually, you know, it'll be free in sidekick. So if you, if you have. Yeah. It'll be one of those like click on the little free button at the top and the little red dot pops up and you're like, oh my goodness me.\n\n00:24:59:12 - 00:25:17:20\nNick Clason | Hybrid Ministry\nBut it's like I need to look at that more frequently than I do. Yeah you do, I don't. Yeah, it's there's some good stuff in there. So the sports I've got are curling, I've got ax throwing, I've got, Oh, have you ever heard of cycle ball? No. Basically like soccer. But you play on bicycles.\n\n00:25:17:27 - 00:25:39:14\nJosh Boldman\nOkay. Who's the front wheel of the bike to kick the ball? It's sane. Sounds insane. And I feel as though I would die. Horribly dangerous. The other one is unicycle hockey, which is exactly what it sounds like. And it is magical. But but that is, you know, I mean, so one of the things like that, what we when I first started making the where's the ball games, right.\n\n00:25:39:14 - 00:25:44:24\nJosh Boldman\nThat was very much you had to be in the room to make it work. But then with sidekick, we've done where it's voting\n\n00:25:44:24 - 00:25:52:00\nJosh Boldman\nnow. And so we worked really hard, especially during Covid and after, to make it wear our, when we were live\n\n00:25:52:00 - 00:25:59:00\nJosh Boldman\nstreaming that it was as low lag as possible. So people at home really could also vote in.\n\n00:25:59:06 - 00:26:16:02\nJosh Boldman\nAnd we got it, you know, down to like, I think you can without too much trouble. You can get the lag down to like three four seconds. Not too bad. Yeah. And so we would do that where you could see on the screen, you know, people voting, that kind of thing. Yeah. But yeah, so we did that, but then so impossible\n\n00:26:16:02 - 00:26:16:13\nJosh Boldman\nshot.\n\n00:26:16:15 - 00:26:16:26\nJosh Boldman\nThat\n\n00:26:16:26 - 00:26:18:01\nJosh Boldman\nis a in the room\n\n00:26:18:01 - 00:26:40:16\nJosh Boldman\nphenomenon. Yep. Is there anything we could you can do to make that, something that someone at home feels like they're able to connect with? Or is it really just a show? The highlight. And and they get to celebrate if it happened? Yeah. I mean, like, if it's a true live stream, which again, like I said earlier, not a lot of youth ministries have like full live streaming capabilities.\n\n00:26:40:18 - 00:27:01:29\nNick Clason | Hybrid Ministry\nSo even what we do, what I recommend to a lot of people is like most people are not interested in tuning in to your full youth service, like, so we pre-record all of our messages for YouTube into like a 12 minute, like teaching type of deal. So like that's what I would recommend. Like that's what people are getting on YouTube in the internet for.\n\n00:27:02:01 - 00:27:12:07\nNick Clason | Hybrid Ministry\nIs there a way to reclaim a live stream impossible shot type moment like there might be like a sort of like voting type thing. Like, do you think that they\n\n00:27:12:07 - 00:27:21:10\nNick Clason | Hybrid Ministry\ncan get it or not? You're going to need a moderator in your chat to like initiate that poll. So like let's say you won and it's like, congratulations to Josh.\n\n00:27:21:10 - 00:27:40:27\nNick Clason | Hybrid Ministry\nWill Josh hit the impossible shot yes or no? And they can vote there in the poll like in the chat or something like that. I think like YouTube or maybe Facebook has some of that like functionality built in. But what I might do like a as an alternative to the impossible shot or depending on your game.\n\n00:27:40:27 - 00:27:50:14\nNick Clason | Hybrid Ministry\nRight. Like, one of my favorite styles of games is creating like, you can do like those, like sculpture, building types of games or like, let\n\n00:27:50:14 - 00:28:14:24\nNick Clason | Hybrid Ministry\nstudents in teams create something together. And then you can, like, take pictures of all of them and they can vote on them either. Oh, I like that on sidekick live in the room or what we've done in the past is we've said, hey, these are going to be on our Instagram Stories, go vote on them, and then we'll announce the winner on Sunday, which is like our next meeting time or what I like that I like.\n\n00:28:14:27 - 00:28:29:22\nNick Clason | Hybrid Ministry\nAnd then the winning group will get a pizza party next week. Yeah. And so, you know, like, those are different. Those are just different ideas, obviously. So to answer your question, I would try to just create like, a poll type of thing. I think that's. Yeah. That's the best idea. I got the top of my head right now.\n\n00:28:29:29 - 00:28:32:06\nNick Clason | Hybrid Ministry\nThat's, but some other, like, ideas\n\n00:28:32:06 - 00:28:56:28\nNick Clason | Hybrid Ministry\nand let me jump in and say, in the land of prizes, another great like, free to you prize is, so we are our set up is, round tables. And so you oftentimes your table is your team in whatever sort of thing you're competing in game trivia, whatever. And so a lot of times we'll, let the winning team go sit in what we call the best seats in the house.\n\n00:28:57:00 - 00:29:14:07\nNick Clason | Hybrid Ministry\nAnd so we'll put some, like, couches in, like, nicer seats than, like, the tables there. And then we'll just stuff that area full of, like, snacks and drinks, and they get to sit there during like the teaching time. And oftentimes we have all the snacks and drinks on hand, and it's just couches that we have laying around, but they're nicer than tables.\n\n00:29:14:07 - 00:29:32:22\nNick Clason | Hybrid Ministry\nAnd so you can give students that opportunity. It's similar to like your your box of prizes type of thing. So it in the box are prizes. One of the things we learned was, I kept forgetting to refill the boxes and so, what we started putting in the boxes as as a prize was pizza party for your small group next week?\n\n00:29:32:25 - 00:29:51:01\nJosh Boldman\nYeah, yeah. Like, you know. So it's always like a hey, you want it right now, but you're going to get it next year. So it would get kids to come back next week. But also if like say that small group won and they had five kids that night, next week they're going to have 15. Like it's just it's crazy because they know like oh yeah we won the prizes.\n\n00:29:51:01 - 00:30:09:28\nNick Clason | Hybrid Ministry\nYeah. So and then you didn't order enough pizza ever. It's just so, you know you know it's something you'll see in the Facebook group a lot is the do I on Facebook. Yeah. Yeah. How many pizzas should I order for a thing? I always order too much because then it's lunch for me for the rest of the week.\n\n00:30:10:06 - 00:30:29:04\nJosh Boldman\nIt's like, oh, they're good. That's how it. Yeah. The secret. I think that might be embezzlement. I'm not sure now that. Yeah, whatever. It's okay. We can cut that part out. Yeah. Whatever it, So there we go from there. We might, at that point do another song. But then we're going to go to a bumper video and you answer the lesson.\n\n00:30:29:04 - 00:30:30:28\nJosh Boldman\nNow, the lesson that,\n\n00:30:30:28 - 00:30:33:02\nJosh Boldman\nI'm doing this week is going to be,\n\n00:30:33:02 - 00:30:39:01\nJosh Boldman\non, Peter walking on water. Okay. And in the the idea is the big idea for it is\n\n00:30:39:01 - 00:30:52:28\nJosh Boldman\nthat your first step is meant to be followed by a second step. So it's like, the whole idea is like momentum, things like that. So the way that we would do this and we did this, and I can, I can send you pictures of how we did it.\n\n00:30:53:01 - 00:31:16:29\nJosh Boldman\nWe built this basically like this trough, and we covered it in plastic sheets. And then we put a tarp over that, and then we filled it with cornstarch and water, as you put it, at the right consistency. It's a it's a, it's a substance called oobleck or a non-Newtonian fluid. Okay. Which means if you just touch it it's liquid.\n\n00:31:16:29 - 00:31:25:23\nJosh Boldman\nBut if you hit it, it's solid, like it's crazy cool seeing it, right? Yeah. And so what that means is if you again, if you get the right\n\n00:31:25:23 - 00:31:38:10\nJosh Boldman\nconsistency, if you run on it, you can run completely on top of it. You will not see no way. But any point that you stop, you will sink right in like it's over.\n\n00:31:38:12 - 00:31:58:28\nJosh Boldman\nAnd so what we would do is, is so yeah, that's the idea. Right? So Peter, Jesus calls him out on the water. He starts walking. It's working. But then as soon as he stops, he looks down. He starts to sink. And so Jesus gives him, you know, a bit of a, a talking to and, and so then, you know, then they he reaches out, pulls Peter back up, they climb back in the boat.\n\n00:31:59:02 - 00:32:21:17\nJosh Boldman\nAnd so, what we're trying to tell the kids is like, hey, yeah, we want everybody to take a first step. You know? We all know what else we want. You. We want you to like. First step gives you momentum. Just keep taking steps like keep going. Yeah. And so, so the way we would end this service is in this is probably in the room going to be chaos.\n\n00:32:21:19 - 00:32:40:10\nJosh Boldman\nAnd I'm I'm very comfortable with that especially like because it's so it's going to end with communion. Right. And so that which is not you know I've been in different groups where, where we've done communion every week. I've done groups where we do it like literally hardly ever. And, you know, and so this was one day where we did it every week.\n\n00:32:40:13 - 00:33:05:07\nJosh Boldman\nAnd but what I would do is I would set that that, that trough up. So that students, in order to go and get the communion elements, get to run across the thing, to go get the cookie. So it's like, hey, that you're, you're chasing after Jesus, you're, you're taking this first step and you're not stopping. So like I said, you know, normally like communion is a fairly like somber time.\n\n00:33:05:07 - 00:33:24:23\nJosh Boldman\nThis would not be that because it would be a bit chaotic. But and they'd be taking their shoes off and they, you know, running across, but then, then they get the elements and they would take them right there, and then they then they go back to their seat. And so we would one we'd have to figure out stuff for the students to do when they're back in their seat.\n\n00:33:24:25 - 00:33:59:26\nJosh Boldman\nYeah. Because that, you know, it's going to take a minute. Yeah. They watching all that. But I mean, it wouldn't be like, you know, super, super engaging. But but the moment of running across, they absolutely loved it. Like, I mean, it was just the coolest thing ever. Yeah. So like but and then we would dismiss the small groups, but it's that that type of experience is, is really like a in the room thing, like because, because so one of the things I've always said about, like trying to be creative in your programing is like, you get to say yes to things that no one else ever says yes to.\n\n00:34:00:02 - 00:34:10:06\nJosh Boldman\nAnd so like this. Like, in order to do this, we had to buy like 150 pounds of, of corn starch from like a food grade service company. Like it was just like they bring it in on a\n\n00:34:10:06 - 00:34:16:17\nJosh Boldman\npallet. It oh, it was crazy. Like it is absolutely insane. But no one is going to be able to do that at home.\n\n00:34:16:24 - 00:34:34:16\nJosh Boldman\nI mean, they do it like, and so like one of the things is we would like walk them through, like, how did how to make it at home and at a very smaller scale. Yeah. I think it is one way to do that, but I don't know, like, I feel like in that moment that having an experience like that just like, creates a core memory, right?\n\n00:34:34:16 - 00:34:34:26\nJosh Boldman\nIt's like\n\n00:34:34:26 - 00:34:54:15\nJosh Boldman\nthe locks in there going to remember the teaching, if ever so slightly, because of the experience. It's just kind of like try and get your thoughts on yeah. What do you do to help someone who's either experiencing it later or experiencing at home? How do they how do they lock in that same that same idea? And any thoughts there?\n\n00:34:54:15 - 00:34:57:23\nNick Clason | Hybrid Ministry\nYeah for sure. So, once again, like I said,\n\n00:34:57:23 - 00:35:15:20\nNick Clason | Hybrid Ministry\nthere are certain things that in-person that digital can't do to like replace and frankly, vice versa. But this is a prime example. So here's the here's the shame. Josh. Like, this is why you're the best youth ministry\n\n00:35:15:20 - 00:35:21:06\nNick Clason | Hybrid Ministry\nprogrammer in America. Because this what what a title, right?\n\n00:35:21:08 - 00:35:46:04\nNick Clason | Hybrid Ministry\nThe fact is this, like if all your students are coming to in the room is a lecture style sermon, they can get they can 100% get that online. Right. And and it'll be better. Exactly. Let's call it what it is right there online. Somebody do it better if it's just lecture style. Yeah. And so again here's our strategy.\n\n00:35:46:04 - 00:36:04:20\nNick Clason | Hybrid Ministry\nIf we were doing that I would totally do that in the room. We don't live stream. And so instead of trying to replicate a live stream moment, now if you were in a position where you had to do that, I think, you know, what Josh's point was, is I would I would try to get a camera on the actual like trough thing so that\n\n00:36:04:20 - 00:36:07:02\nNick Clason | Hybrid Ministry\npeople can watch that and then maybe encourage people\n\n00:36:07:02 - 00:36:16:06\nNick Clason | Hybrid Ministry\nwith like, text on screen to go get some element so that they too can take, you know, communion and then give them the opportunity if they want to build it.\n\n00:36:16:08 - 00:36:34:02\nNick Clason | Hybrid Ministry\nThey're not going to probably be able to do that, like right in the moment. Like, do they have enough corn starch? Do they have a bowl? Like, you know what I mean? Probably that. So what we would do in our context now is we would film a talk about Peter walking on water for YouTube, direct to camera, 15 minutes or less.\n\n00:36:34:04 - 00:37:02:02\nNick Clason | Hybrid Ministry\nReally, really highly edited. And so if I wanted to use like B-roll or anything like that from like The Chosen as I'm illustrating this Peter point, like that's going to be on screen, it's not just going to be me talking. We're going to use the medium of video that we have to our advantage and do certain things like so this isn't in the same vein, but one time I was talking about how like, God knows the big picture and on screen I said, does anyone know what this is?\n\n00:37:02:04 - 00:37:19:07\nNick Clason | Hybrid Ministry\nComment down below if you know it. And there's like a super zoomed in like grainy, pixelated something or other. And then in the next frame it like zoomed out and you can see this like beautiful painted canvas. And the point I made in that was like God's painting a picture and you can't see the outcome. He's in control.\n\n00:37:19:07 - 00:37:27:15\nNick Clason | Hybrid Ministry\nYou're. And that's just an example. And you could do that in the room with like, a slide. But that's just an example of something that you can do with a\n\n00:37:27:15 - 00:37:29:03\nNick Clason | Hybrid Ministry\nvideo. And so I\n\n00:37:29:03 - 00:37:42:09\nNick Clason | Hybrid Ministry\nwouldn't try to recreate that moment because it's probably un replicating. Right. But I would create something that at the end of the day, your bottom line was the first steps, always\n\n00:37:42:09 - 00:37:43:14\nNick Clason | Hybrid Ministry\nfollowed by a second step.\n\n00:37:43:20 - 00:38:08:28\nNick Clason | Hybrid Ministry\nI think you can teach that and deliver that online for anyone who's not there. And that's again, one of the reasons we don't do like a quote live stream is because a we don't have the equipment, but if you miss out on it, you sort of feel like it's over instead. Like, what is YouTube great for? Like, I get on YouTube, I don't know about you, but I get on there when like, I have a clog in my sink and I search how to fix, clog and sink.\n\n00:38:09:00 - 00:38:32:23\nNick Clason | Hybrid Ministry\nLike in the same way. Water heater based on YouTube and a skylight. See, I, I think I broke the law. I've admitted to doing this now twice. Yeah. Don't worry, that's the power of editing. But I'll probably leave it in. But, a student might get on and be like, ask a question. Like a tough question. Like, is such and such a sin?\n\n00:38:32:29 - 00:38:52:24\nNick Clason | Hybrid Ministry\nHow do I grow my faith? How do I start making disciples? How do I whatever? And so that's what I'm trying to do on YouTube, is I'm trying to title and tag my videos in such a way that, like, they're going to be found in search from a teenager or anyone for that matter, but particularly a teenager who's asking big questions about life and about faith.\n\n00:38:52:24 - 00:38:58:10\nNick Clason | Hybrid Ministry\nAnd so you're doing one thing in the room. But online, they're both hopefully accomplishing\n\n00:38:58:10 - 00:39:17:02\nNick Clason | Hybrid Ministry\nthe same ultimate goal. And that's where I would say, like the the difference of hybrid hybrid is not just digital, right? It's both. And so a good in room experience is going to like be worth its weight in gold. We don't have to try to like replace it.\n\n00:39:17:05 - 00:39:21:02\nNick Clason | Hybrid Ministry\nWhat I will say a great hybrid experience for teaching.\n\n00:39:21:03 - 00:39:29:09\nNick Clason | Hybrid Ministry\nyou haven't checked this out, one of my favorite resources, is like the YouVersion live events. And so in built\n\n00:39:29:09 - 00:39:40:22\nNick Clason | Hybrid Ministry\nin woven into the YouVersion Bible app, there's a section called live. And so you can make it be, quote live when your service is live. And you can put your outline basically in there.\n\n00:39:40:28 - 00:39:58:14\nNick Clason | Hybrid Ministry\nAnd what's great about it is you can also link Bible reading plan. So always link a Bible reading plan at the end of any message. So like in that one I would link something about taking next steps like a 4 or 5 day Bible reading plan for a student to jump into if they wanted. And we always have a next steps form.\n\n00:39:58:14 - 00:40:00:04\nNick Clason | Hybrid Ministry\nWe have a digital next steps form that\n\n00:40:00:04 - 00:40:14:04\nNick Clason | Hybrid Ministry\njust lives in perpetuity on our website. And so at the bottom second to bottom of my YouVersion live event, I put a link. So you ready to next step? Let us know. We want to take it with you. And then it's a link and it can go external. It can go external to anything.\n\n00:40:14:04 - 00:40:36:01\nNick Clason | Hybrid Ministry\nSo you can also link like camp sign ups or retreat sign ups or denial sign ups like you can you can link to anything. And that's a great way for a student hybrid to like take something and they can save that event and they can get back to it later. They can like take private notes on it. So it's something that they're in the room, but they're taking notes on their device.\n\n00:40:36:01 - 00:40:43:09\nNick Clason | Hybrid Ministry\nAnd now later, if they have a question or whatever they want to like continue on in their faith. Like, that's a fantastic we call it,\n\n00:40:43:09 - 00:40:52:04\nNick Clason | Hybrid Ministry\ndigital notes, like it's the YouVersion live events platform, but we like have branded it like digital notes. And as I said, it's QR code. So I just\n\n00:40:52:04 - 00:41:01:04\nNick Clason | Hybrid Ministry\nswap the the same QR code and then our tables in our room we have a little like standing placard thing and it says follow along for the digital notes.\n\n00:41:01:04 - 00:41:21:07\nNick Clason | Hybrid Ministry\nStudents can scan it and it'll pull open that week's YouVersion live event. So it changes every week based on that particular thing. So that would be a hybrid solution to like the content in the room. Your ending piece is fantastic, right? And so I don't think you want to try to like replicate that in someone's house necessarily.\n\n00:41:21:10 - 00:41:36:00\nNick Clason | Hybrid Ministry\nBut I think you could pre film that if kids don't make it or if a kid down the road comes to your youth minister that wasn't there that night or they weren't attending your church, you and they have a question about taking a next step. You can be like, hey, this is my favorite part about putting your stuff on YouTube.\n\n00:41:36:03 - 00:41:48:27\nNick Clason | Hybrid Ministry\nYou can like, hey, we actually have a fantastic teaching on it. I'll send you the link. It's right here. And you don't have to say, oh man, you should have been here last month. We did this really cool thing. Like they can still have access to it. So\n\n00:41:48:27 - 00:41:57:05\nNick Clason | Hybrid Ministry\nsome some that, I was thinking of with this particular type of thing is filming, like, a behind the scenes, like as you're making it, like.\n\n00:41:57:05 - 00:42:12:25\nJosh Boldman\nYes, it could be. It could be really power, even as students have run across it, like just catching them right at the end and be like, hey, can you would you? Yeah. How do you remember this or what? What what was this experience like? And just having like, you know, featuring a couple of them I think could could go a long way for sure.\n\n00:42:12:25 - 00:42:36:22\nNick Clason | Hybrid Ministry\nAnd that's one of my strategy. Like in my, like social media calendar, like Wednesday night, which is our youth night, I film just I post like a recap video of what we did. And so for that night, that's that might be what I do is just focus on the trough moment. Right. Or if you don't have anything that's as like unique or powerful as that, you can just get a little snippets of the whole night so you can get kids playing nine square.\n\n00:42:36:22 - 00:42:55:13\nNick Clason | Hybrid Ministry\nKids worship in the band, worship being the the pastor teaching. And then you take, you know, 7 to 12 clips. You put them in something like TikTok, it'll auto cut it for you and boom, you got a post that takes you less than a minute. You know, I love it. So dude. So good. Look at us. Look at that.\n\n00:42:55:13 - 00:43:20:09\nJosh Boldman\nWe figured it out so good. This is really fun. Is that the end of your service? Yeah, well, I mean, we were dismissed as small groups. And there's something that we did there, that, you know, trying to engage outside of just the small group time was like we would send, discussion questions to parents, you know, like, or we and we had, like, a, like a reminder text sign up that was like, hey, here's what we're talking about tonight.\n\n00:43:20:09 - 00:43:40:19\nJosh Boldman\nHere are three questions for the ride home or for the. Yeah. You know, and so whether a kid was there and on the ride home or if, you know, they missed that night, there's still you know, their parents still got a, you know, a conversation starter of some kind, I think was pretty good. And that's the advantage I've found in pre filming as well.\n\n00:43:40:19 - 00:44:06:08\nNick Clason | Hybrid Ministry\nThere's so many advantages. Like at first it was like so history for us like we did just Like you a full live like YouTube show during Covid. Like it was a youth group for YouTube. But eventually as restrictions lifted, that grew tired and people didn't wanna just get on sit behind a computer, a live stream, especially during the summer of 2020, they're like, I'm just going to go out where I can't catch Covid as long as I'm outside.\n\n00:44:06:11 - 00:44:24:05\nNick Clason | Hybrid Ministry\nAnd so that's, you know, that started to engagement with that and the shininess of it. You know, initially it was like this really interesting thing. But by episode 28 it's like, yeah, kind of lost some of its luster. But there is still something really cool. It's like there was a teaching component, but it was all the way at the end of the video.\n\n00:44:24:07 - 00:44:48:18\nNick Clason | Hybrid Ministry\nAnd so when I came here and readjusted my thought process a little bit, I was like, the teaching is so valuable. Like, I want kids to be able to hear about the truth of Jesus, and I want them to be able to have access to it online. How can we do that? And so if some or some of the other kind of components that we did during Covid, but make it maybe a little more adaptable to 2022 and then those 2023, 24.\n\n00:44:48:18 - 00:45:10:16\nNick Clason | Hybrid Ministry\nAnd so that's where we do our teaching longform on YouTube and everything else is shorts. I read something the other day, just like 90% of the internet's traffic now is shorts, TikToks or reels. And so that's what we film in our social challenges. We just film short content games or challenge style videos, and we let our students be the heroes in those stories.\n\n00:45:10:18 - 00:45:33:23\nJosh Boldman\nAnd they love it. Like when they see one of their things posted, like the text meme, like, that was really good. And I'm like, yeah, it was. Nailed it. You know, my favorite. So I, our son is 16 and, and he has this thing that is a joke that he has started thinking is very funny. That he'll, he'll, like, start talking about something he saw online.\n\n00:45:33:23 - 00:45:52:16\nNick Clason | Hybrid Ministry\nAnd my wife would be like, well, like. And he's like, oh, don't worry, you'll see it on Instagram in three months. That's hilarious. You. And he's right. And, you know, he's 100% right. Because, you know, it's funny, yesterday I got a Facebook reel sent to me, and I had seen that on TikTok and then on Instagram and now.\n\n00:45:52:16 - 00:46:15:26\nNick Clason | Hybrid Ministry\nOh, so that's even like, talk about lag, as you say. I'm just now finding out that Facebook has reels. That's right tastic. No. Yeah I no I knew that but no. But yeah, it's crazy. Well so then yeah small group like and I would encourage a small group leaders have group text and all of that is like ways the end of the day.\n\n00:46:15:26 - 00:46:38:29\nNick Clason | Hybrid Ministry\nThe reason I'm so passionate about hybrid is not like, oh, it's cool and cutting edge in technology. It's more like this is an opportunity to reach students where they are and beyond your service moments, your service times. And so you can text them on a Thursday after school and ask them how that test went. You can text them on a Monday morning, even in a group and say, hey, I'm I'm praying for a great week for you guys.\n\n00:46:38:29 - 00:47:02:28\nNick Clason | Hybrid Ministry\nYou can send encouraging versus all things we just didn't have the ability to do before the invention of technology. And so I my challenge is just always encouraging churches and youth pastors to just not get stuck in the rut of only in-person. There's so much more that the world has to offer. And, and that the world, frankly, is already leaning into we as a church, churches has to find a way to catch up to it.\n\n00:47:02:28 - 00:47:27:25\nNick Clason | Hybrid Ministry\nSo so good. Yeah. Sweet. Let's all we got. Anything else? Any final words, Josh? Drink your milk. You know, I feel like we've we've we've we've lost that one. You know, like, that was when, when I was little, they were like, drink your milk. You get strong bones. I don't know if that's true or not, but I don't feel like I've heard anyone tell me that in a long time, so I just want to share that.\n\n00:47:27:27 - 00:47:34:18\nJosh Boldman\nOkay. Everyone else. All right. I will leave you with that wisdom. Until next time, everyone stay hybrid letter.","content_html":"\u003cp\u003eJoin Nick Clason and special guest, Josh Boldman, \u0026quot;The Best Programming Specialist\u0026quot; in America, on the Hybrid Ministry Podcast as they dive into \u0026quot;The Student Ministry Debate: In-Person vs Digital.\u0026quot; Explore fresh youth ministry ideas and strategies for balancing hybrid ministry to effectively engage students in both student ministry settings.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🔥 Transition \u0026amp; CapCut Template Suggestions🔥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🎟️ Better Event Promotion with Erik Williams🎟️\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=7Fb_JKrNexg\u0026t=584s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=7Fb_JKrNexg\u0026amp;t=584s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOW NOTES\u003c/strong\u003e\u003cbr\u003e\nShownotes \u0026amp; 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REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The Great Debate\u003cbr\u003e\n01:11 The Challenge: In Person vs. Digital\u003cbr\u003e\n02:58 Clarifying \u0026quot;Hybrid\u0026quot;\u003cbr\u003e\n04:42 5:00 Countdown\u003cbr\u003e\n09:12 Opening Worship Song\u003cbr\u003e\n16:35 Host Moment \u0026amp; Announcements\u003cbr\u003e\n22:00 Game - Where\u0026#39;s the Ball\u003cbr\u003e\n30:35 Lesson: With a Killer Response Time\u003cbr\u003e\n37:34 Online vs. In-Person: The Power of YouTube\u003cbr\u003e\n41:54 Other Miscellaneous Hybrid Ideas\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:23:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat is up, everybody? Welcome to the Hybrid Ministry show. In this episode, I am going to be talking with my friend Josh Goldman. He works over at Download Youth Ministry. He does all the stuff with sidekick and he does, stuff with co-leader and Josh, honestly, I believe is one of, if not the greatest programing specialist for youth ministries in America.\u003c/p\u003e\n\n\u003cp\u003e00:00:23:19 - 00:00:43:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m really excited for you to hear it because some of his ideas are absolutely fantastic. But what we\u0026#39;re gonna do is we\u0026#39;re going to be debating between in-person and digital, and you\u0026#39;re going to see me try to lean everything back towards hybrid. And what we\u0026#39;re doing is he\u0026#39;s bringing a youth ministry programing sheet and he\u0026#39;s saying, this is what we\u0026#39;re doing.\u003c/p\u003e\n\n\u003cp\u003e00:00:43:13 - 00:01:02:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHow do we make it digital? How do we, honor the people that might be watching online and more? I try to say, how can we make it hybrid? And so for those of you who are new here, hybrid is taking your in-person, taking your digital and finding a way to meet that intersection. And in most cases, I think that is at the intersection of students cell phones.\u003c/p\u003e\n\n\u003cp\u003e00:01:02:01 - 00:01:11:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you\u0026#39;re going to see that this debate between digital versus in-person. So welcome to the show, the one and only Josh Boardman.\u003c/p\u003e\n\n\u003cp\u003e00:01:11:12 - 00:01:23:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell what\u0026#39;s up everybody. I\u0026#39;m here this morning with my good friend Josh Bullman. And we have a little bit of a unique idea. So Josh, tell the people what we\u0026#39;re doing okay.\u003c/p\u003e\n\n\u003cp\u003e00:01:23:01 - 00:01:30:29\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSo as anyone watching slash listening knows, Nick Claussen is all about the hybrid ministry, right?\u003c/p\u003e\n\n\u003cp\u003e00:01:30:29 - 00:01:53:19\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nMaking sure that the people that are at home are still connecting with what\u0026#39;s happening in the room. Yeah. I spent most of my ministry, like, developing, and leading services in the room. And then, you know, Covid happened and things got crazy, and we we did a full pendulum swing to where, like, we did everything online. Yeah.\u003c/p\u003e\n\n\u003cp\u003e00:01:53:20 - 00:02:02:13\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd then we came back and suddenly it was like, wait, are we still doing online or are we like, what are we doing? You know? And so it was the constant challenge of\u003c/p\u003e\n\n\u003cp\u003e00:02:02:13 - 00:02:11:27\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\ntrying to not just, create something in the room and just stream it, right, like, make it more interactive. So yeah. So today\u003c/p\u003e\n\n\u003cp\u003e00:02:11:27 - 00:02:12:18\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nwhat\u003c/p\u003e\n\n\u003cp\u003e00:02:12:18 - 00:02:19:29\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nwe\u0026#39;re doing is I have got a service that I\u0026#39;ve created for in the room, and I\u0026#39;m going to walk us through it.\u003c/p\u003e\n\n\u003cp\u003e00:02:20:02 - 00:02:26:26\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd Nick is going to in real time because he has not seen it. Now you guys gotta know, I offered. I was like,\u003c/p\u003e\n\n\u003cp\u003e00:02:26:26 - 00:02:48:05\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\ndude, do you want this ahead? And we could just fake it? And he\u0026#39;s like, no, no, too much integrity. Way too much. Yeah. And so he\u0026#39;s going to try like as we go to, we\u0026#39;re going to think through each, each section and try and figure out what is it that we can do to make this something that people who are not in the room, you know, but the students at home.\u003c/p\u003e\n\n\u003cp\u003e00:02:48:07 - 00:03:08:03\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd I\u0026#39;m curious, Nick, if this is, you know, maybe something we look at is, is it if they\u0026#39;re watching live or even if they\u0026#39;re watching later, like, how does that impact, well, your ability to participate. \u003c/p\u003e\n\n\u003cp\u003e00:03:08:03 - 00:03:11:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo yeah, and to be clear, like the way that I define hybrid is like it\u0026#39;s the it\u0026#39;s the two pieces.\u003cbr\u003e\nSo your in-person plus your digital and it\u0026#39;s like them coming\u003c/p\u003e\n\n\u003cp\u003e00:03:11:17 - 00:03:11:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ntogether.\u003c/p\u003e\n\n\u003cp\u003e00:03:11:27 - 00:03:19:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so there may be elements I think a little more what I might try to do is like take, take what is going on in the room and find a way\u003c/p\u003e\n\n\u003cp\u003e00:03:19:22 - 00:03:44:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto allow it to exist beyond that moment. Yeah. Or find a way to intersect a student, like in a spot like their phone that will that will last beyond that, the time that you dismiss them to go home so they can take it home, like youth ministry, typically pre-digital, could only exist in the few hours that our church doors were open.\u003c/p\u003e\n\n\u003cp\u003e00:03:44:04 - 00:04:13:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so now we have the advantage of being able to access sometimes it\u0026#39;s, you know, a curse versus a blessing, but we have the advantage of being able to access and have conversation with and disciple our students at a time that Wednesday night programing or Sunday morning or Sunday night programing isn\u0026#39;t happening. And how can we take what we\u0026#39;re doing in the room and offer it to students beyond that moment, or even in your place in what you were saying, maybe even as a replacement of it?\u003c/p\u003e\n\n\u003cp\u003e00:04:13:22 - 00:04:28:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo, like Josh said, I haven\u0026#39;t seen any of this. I am a little nervous right now. Like earlier I was like, I\u0026#39;m fine, but now I\u0026#39;m a little nervous as I like get together. I got to be totally honest. I\u0026#39;m like, there are parts of it. Or I was like, oh, I can totally see how this is going to work.\u003c/p\u003e\n\n\u003cp\u003e00:04:28:05 - 00:04:42:24\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd then there are other parts where I\u0026#39;m like, I don\u0026#39;t know what he\u0026#39;s going to do, how this is going to. Yeah. So bear with me. Stream of consciousness. And it may not be perfect and polished, but that\u0026#39;s okay. That\u0026#39;s what we\u0026#39;re here for. So all right, let\u0026#39;s do it. What is the first part of your service?\u003c/p\u003e\n\n\u003cp\u003e00:04:42:24 - 00:04:44:09\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThe five minute countdown.\u003c/p\u003e\n\n\u003cp\u003e00:04:44:13 - 00:04:45:20\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nRight. Okay, so we\u0026#39;ve got\u003c/p\u003e\n\n\u003cp\u003e00:04:45:20 - 00:05:19:08\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nstudents are in the room, they\u0026#39;re playing nine square, they\u0026#39;re playing gaga ball. They\u0026#39;ve got they\u0026#39;re not paying attention to the countdown. Nobody cares what like someone spent a lot of time creating a countdown. Yeah, but ultimately no one cares about until it, like, reaches 10s. But there\u0026#39;s there\u0026#39;s a lot of interaction happening. And so, like, trying to think through is there is there something where we\u0026#39;re trying to connect with students that are not in the room, or is there something we can do in the room to help students know, hey, it\u0026#39;s not just you here.\u003c/p\u003e\n\n\u003cp\u003e00:05:19:08 - 00:05:43:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThere\u0026#39;s yeah, there\u0026#39;s more than that going on. Yeah. So one of the things about five minute countdowns that I actually hate, and I know that as talking to a guy who works for Download Youth Ministry, and that\u0026#39;s where a lot of the money is made and a lot of five minute countdowns are sold. I actually prefer, which, by the way, talking to you right now, let this be an unofficial sidekick feature\u003c/p\u003e\n\n\u003cp\u003e00:05:43:09 - 00:05:44:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nrequest.\u003c/p\u003e\n\n\u003cp\u003e00:05:44:18 - 00:05:58:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. Because right now in sidekick, you can, you can loop your announcements, right? You can loop some, like, graphic slides. And I actually prefer that to be the five minute countdown with\u003c/p\u003e\n\n\u003cp\u003e00:05:58:07 - 00:06:11:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\njust the five minute countdown overlaid in the corner, so that all of the announcements that you\u0026#39;re announcing and trying to let your students know about are happening, is being seen on the screen.\u003c/p\u003e\n\n\u003cp\u003e00:06:11:03 - 00:06:22:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause if you think about it, if if the majority of people don\u0026#39;t start paying attention to the screen until it\u0026#39;s down to less than a minute, they missed all of the stuff that was looping ahead of time.\u003c/p\u003e\n\n\u003cp\u003e00:06:22:16 - 00:06:37:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the stuff that\u0026#39;s looping ahead of time is the stuff that you want them to know about. And so whether it\u0026#39;s hybrid, whether it\u0026#39;s digital only or whether it\u0026#39;s in person, like whatever you\u0026#39;re announcing, I think you should leave that stuff on the screen as long as humanly possible.\u003c/p\u003e\n\n\u003cp\u003e00:06:37:20 - 00:06:56:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you\u0026#39;re able to put a little five minute countdown in the corner or even across the middle, but I try to design my slides in such a way that I think, like, all right, I\u0026#39;m going to do the left corner of this time and keep stuff out of the left corner. And so then we may have like our current series graphic, we may have an upcoming events.\u003c/p\u003e\n\n\u003cp\u003e00:06:56:02 - 00:07:13:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike at the time of recording, we got our costume party coming up and Christmas is on the horizon. So those types of things are there. But woven in my announcements, I might try to do, well, I what we do right now is like, I advertise our online baptism\u003c/p\u003e\n\n\u003cp\u003e00:07:13:19 - 00:07:22:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncourse, which is a YouTube playlist. And there are so many times, like almost all of my slides at this point, have a QR code to you.\u003c/p\u003e\n\n\u003cp\u003e00:07:22:24 - 00:07:42:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDo you remember when the QR code was dying? Like, yeah, no one used it. So lame. Like, I remember having this conversation in a church staff meeting where it was like we could put a QR code on it. And I remember some would be like, does anyone use those? And the answer was no. Yeah. And then but now\u003c/p\u003e\n\n\u003cp\u003e00:07:42:25 - 00:07:46:18\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nhow else would we get the menu at restaurants like this?\u003c/p\u003e\n\n\u003cp\u003e00:07:46:20 - 00:08:14:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI think I had the same meeting because at during Covid the question was how do we communicate things without handing things to people and passing germs? Yeah. And I suggested a QR code and I quote from our communications team, we will never use a QR code. And I kid you not, not two weeks later, what was on the screen, because it was the only way to do it and it made a comeback.\u003c/p\u003e\n\n\u003cp\u003e00:08:14:00 - 00:08:35:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I actually I\u0026#39;ve always thought QR codes were brilliant. They didn\u0026#39;t get adopted early on, but now they\u0026#39;re back and they make so much sense. So yeah, we have a subscription to like a QR code builder. I get like 160 different like unique QR codes. And so I abuse that. And so oh yeah, our baptism course, our text list like all of these things.\u003c/p\u003e\n\n\u003cp\u003e00:08:35:11 - 00:09:05:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if a student during the five minute countdown, isn\u0026#39;t playing nine square and they\u0026#39;re kind of sitting already in the service or don\u0026#39;t have anyone to talk to or something on the screen, does happen to sort of like catch their attention. They can pull their phone out. They can scan the QR code and they can get to it later, whether that be signing up for our text group, which will allow them access, or us access to them to send them encouraging messages or even just announcement type things, or even like discipleship related things like, hey, I\u0026#39;m ready to take a next step about baptism.\u003c/p\u003e\n\n\u003cp\u003e00:09:05:08 - 00:09:12:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet me explore more about that through the baptism playlist. So all right, so there you go. That\u0026#39;s what I would do. All right.\u003c/p\u003e\n\n\u003cp\u003e00:09:12:18 - 00:09:17:19\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSo at zero, usually what we\u0026#39;ll do is we\u0026#39;ll, we\u0026#39;ll jump right into\u003c/p\u003e\n\n\u003cp\u003e00:09:17:19 - 00:09:17:29\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nthe first\u003c/p\u003e\n\n\u003cp\u003e00:09:17:29 - 00:09:31:12\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nsong. Right. And so our, our group, we had a live band. So that was, I mean, I, you know, it\u0026#39;s one of those things where every time you talk about having a student band, this could go one of two very different ways.\u003c/p\u003e\n\n\u003cp\u003e00:09:31:15 - 00:09:51:29\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd I will say, like, I\u0026#39;ve been really blessed to be at churches where, we had a really good, like, solid student led band that, I mean, had a, a track record of what I would say is in the neighborhood of 82%, like, okay, this is going to be a four out of five that it\u0026#39;s going to go, well, so like so it would, it would hit pretty well.\u003c/p\u003e\n\n\u003cp\u003e00:09:51:29 - 00:10:08:10\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd that was kind of in the room that was like the, the oh, oh we\u0026#39;re starting like you know, so everybody\u0026#39;s like getting getting into their seats getting music hits. Yeah. Yeah. And so I mean obviously in the room you got lyrics on the screen, you got we got, you know, some cameras going and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:10:08:11 - 00:10:31:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSo yeah, like for, for worship on the live stream for people after like, are you like, is there anything different that you feel like you can do to set up to help again, the room feel like they\u0026#39;re a part of what\u0026#39;s happening at home and vice versa. Yeah. I mean, there\u0026#39;s a lot of different ideas. Let me first say, Josh, you might find this surprising.\u003c/p\u003e\n\n\u003cp\u003e00:10:31:13 - 00:10:55:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I\u0026#39;ve been in youth ministry for 14 years, and the church I\u0026#39;m at now, I\u0026#39;ve been here two years. This is the first church in. You know, I guess by the time I moved here is, like, 12 years. So my first 12 years of ministry, I did not have a regular live worship band. Oh, yeah. Everywhere I\u0026#39;ve been prior, like, for one reason or another, the band didn\u0026#39;t really, like, Take Root.\u003c/p\u003e\n\n\u003cp\u003e00:10:55:17 - 00:11:15:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I didn\u0026#39;t try to kill it, but I also didn\u0026#39;t have a massive like, that\u0026#39;s not my bent. I\u0026#39;m not a worship guy. I can\u0026#39;t play any instruments. And so I\u0026#39;m not trying to get that thing up and off the ground. And so for sure, I\u0026#39;ve had we\u0026#39;ve had worship at camps and retreats and at like one off worship nights and stuff like that, but not on like a regular, like rhythm.\u003c/p\u003e\n\n\u003cp\u003e00:11:15:09 - 00:11:38:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so let me just say to those of you out there in the majority of churches, right, like that, probably don\u0026#39;t have a live stream, let\u0026#39;s just be honest. And they may you might not even have quality like music means to pull off worship like I feel is. I mean, you know, you can be the judge of this, but I feel as though I did really good youth ministry for 12 years without a band.\u003c/p\u003e\n\n\u003cp\u003e00:11:38:19 - 00:12:02:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so I and I don\u0026#39;t even know, like in a, you know, in a typical youth service, it\u0026#39;s what it\u0026#39;s a little more like geared towards outsiders. Oftentimes I don\u0026#39;t know that getting up there and singing about the blood of Jesus is often the most welcoming thing for an outsider. And so sometimes you may be shooting yourself in the foot, all in an effort to try and copy what you think youth ministries should be doing, which is worship.\u003c/p\u003e\n\n\u003cp\u003e00:12:02:24 - 00:12:22:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you can program around worship. It\u0026#39;s going to require a lot more creativity, which is essentially the basis of this episode. Like finding ways to be a little bit more creative with your programing and whatnot. So I\u0026#39;ll only say that as an encouragement. Don\u0026#39;t feel like you have to jam a worship band into like a space if it\u0026#39;s not working.\u003c/p\u003e\n\n\u003cp\u003e00:12:22:12 - 00:12:47:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNot fitting the context isn\u0026#39;t right, whatever the case may be. Yeah, I\u0026#39;ve always felt like we we were at places where we tried doing the, you know, the lyric videos, you know, that kind of thing. And it would, it would work in like seasons. But there were times we were just like, okay, this feels like we\u0026#39;re showing them a video that they are begrudgingly watching for.\u003c/p\u003e\n\n\u003cp\u003e00:12:47:07 - 00:13:04:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah, 5.5 minutes. And then they sit down and it\u0026#39;s like, okay, well, if it doesn\u0026#39;t work, doesn\u0026#39;t work. Like don\u0026#39;t, don\u0026#39;t force that. Yeah, that I think that probably hurts more than it helps if it feels like you\u0026#39;re forcing it. Yeah. So take back to answer your specific question about what to do\u003c/p\u003e\n\n\u003cp\u003e00:13:04:07 - 00:13:11:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nabout worship. Like, I will say when I\u0026#39;m thinking about in-person versus online, online,\u003c/p\u003e\n\n\u003cp\u003e00:13:11:25 - 00:13:20:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin my opinion, is a fantastic content delivery system like podcasts, sermons can be podcasts, sermons can be YouTube videos.\u003c/p\u003e\n\n\u003cp\u003e00:13:20:27 - 00:13:32:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike that is what the internet is made for, right? What in person is made for that the internet can\u0026#39;t always overcome is certain things like community. And one of those things I think it has\u003c/p\u003e\n\n\u003cp\u003e00:13:32:02 - 00:13:37:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\na hard time overcoming is live, in-person worship, shoulder to shoulder like\u003c/p\u003e\n\n\u003cp\u003e00:13:37:23 - 00:13:47:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthey\u0026#39;re watching during Covid, watching worship online, versus watching worship in the room was a completely different experience.\u003c/p\u003e\n\n\u003cp\u003e00:13:47:04 - 00:14:06:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI sat in my recliner. I did not stand. I did not sing. I maybe like sung under my breath. But you know, I\u0026#39;m not getting up in my living room and like, worshiping like I would at church. And so that is, you know, one of the, in my opinion, advantages of in-person, I will say a couple ideas.\u003c/p\u003e\n\n\u003cp\u003e00:14:06:16 - 00:14:29:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOne, during Covid, our church, I thought was fantastically innovative and our worship was not just like a band on a stage. It was like they were shot almost like a music video. And especially during Covid, all the individual musicians, like, they recorded all their parts and then they sent them back and then the editors, like, spliced it all together.\u003c/p\u003e\n\n\u003cp\u003e00:14:29:03 - 00:14:46:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWow. It was so good. And of course, that wasn\u0026#39;t sustainable. But when they pulled the plug on that, I was that that wasn\u0026#39;t a youth ministry thing. But when they pulled the plug on that, I thought that was a big, big mistake because it was very good. And they went back to like an easier route. And I felt like it.\u003c/p\u003e\n\n\u003cp\u003e00:14:46:01 - 00:15:09:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt took away some of what made our online presence pretty, pretty good. Oh, yeah. But for the kids in the room for the hybrid, like, hey, how do we, like, let this, this attitude of worship live beyond, I mean, very simply, like, you can create a greatest hits like Spotify playlist of all the best worship songs that you and your students that they love.\u003c/p\u003e\n\n\u003cp\u003e00:15:09:15 - 00:15:28:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI especially like to do this for camps or retreats. I\u0026#39;ll create the playlist even ahead of time, and I\u0026#39;ll like float it out and I\u0026#39;ll sneak it out via like our text lists, our social media so that people can grab Ahold of it. And so even if in the room, if you wanted to have one of those little Spotify, it\u0026#39;s not a QR code, but it\u0026#39;s similar to it.\u003c/p\u003e\n\n\u003cp\u003e00:15:28:01 - 00:15:38:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike you scan Spotify\u0026#39;s version of it and you can join the playlist, and, you know, even be cool. I\u0026#39;m come with this idea on the fly. You could create like a collaborative\u003c/p\u003e\n\n\u003cp\u003e00:15:38:18 - 00:15:49:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlike playlist, like our church\u0026#39;s favorite worship songs, and it\u0026#39;s a public playlist. And anyone with a Spotify account can go in and they can add their favorite worship songs.\u003c/p\u003e\n\n\u003cp\u003e00:15:49:13 - 00:16:02:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then you just got to keep that kind of front and center, like, hey, throughout the week. Like, hey, don\u0026#39;t forget we got this, you know, collaborative worship playlist. If you know you want to worship God throughout this week, take a listen. Nice I like that. Yeah.\u003c/p\u003e\n\n\u003cp\u003e00:16:02:14 - 00:16:16:19\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSomething something that we did, during Covid was we would ask at the end of the service to, say like, hey, if there are songs that really speak to you like we want to do, you know, we want to lead you in those songs.\u003c/p\u003e\n\n\u003cp\u003e00:16:16:19 - 00:16:29:26\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSo it was kind of like a, hey, this week, let us know what songs you\u0026#39;d like to do next week, like that kind of a thing. I mean, I, I don\u0026#39;t know that that was like super, super well-received, but it was, it was something. Right? It was at least something that that allowed a little bit back and forth.\u003c/p\u003e\n\n\u003cp\u003e00:16:29:29 - 00:16:39:13\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah. So we, we, we usually do one song, ready to tap, and then we would go into our hosting time. So where we, we would have two\u003c/p\u003e\n\n\u003cp\u003e00:16:39:13 - 00:16:53:18\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nvolunteers, usually an adult and a student. If not it would be two adults. And you know, the I will be the first to say it was always hit or miss like every time.\u003c/p\u003e\n\n\u003cp\u003e00:16:53:25 - 00:17:10:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd you know, because you\u0026#39;re always like, oh that person\u0026#39;s personality, you know. Yeah. It\u0026#39;s like because you get because like people who are super nervous on stage. I totally get it. But it would be like you\u0026#39;d sit down with them, be like, they would want to know what is the what is the content of the announcement? Right?\u003c/p\u003e\n\n\u003cp\u003e00:17:10:03 - 00:17:21:17\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nIt\u0026#39;s like, okay, well, I can tell you that, like, for sure, we\u0026#39;ll make sure you got that. And for them it was like as long as I know the information, I\u0026#39;m good. And it\u0026#39;s, you know, there is there is more to this game than that, friend. But yeah,\u003c/p\u003e\n\n\u003cp\u003e00:17:21:17 - 00:17:28:03\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\none of the ways that we found to kind of help that process was we started doing the wheel of announcements.\u003c/p\u003e\n\n\u003cp\u003e00:17:28:04 - 00:17:47:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYou I love that sidekick. And and and the the best part, right is you can you can game the system. Right? You can tell it which was so we would have like, say if there were four announcements. That\u0026#39;s too many. You know, I\u0026#39;d say three max. Yeah. But like so whatever number of announcements there were, we would always have one more.\u003c/p\u003e\n\n\u003cp\u003e00:17:47:04 - 00:18:09:18\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd that wheel wedge was always like, everyone gets $100, you know, whatever. And so like, you have to make sure that the person in your booth, oh, man, you have to trust that person or, that could cost you dearly. Yeah. Like, oh, man. But it was great because it really was random. Yeah, but it would.\u003c/p\u003e\n\n\u003cp\u003e00:18:09:18 - 00:18:29:15\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nBut especially when it would get down to the last two wedges and it was like half the wheel is everyone gets $100. And the other was like, you know, church picnic or whatever, and you spin it and it just like slowly goes. It\u0026#39;s like, oh, you know, and it was great. Like, but it kept, you know, because the students in the room, they don\u0026#39;t care about half the announcements you\u0026#39;re giving.\u003c/p\u003e\n\n\u003cp\u003e00:18:29:15 - 00:18:43:21\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nBut it was kind of fun every time it would pass the $100 thing, you know, that they\u0026#39;d want to see it. And so we would just change it to a new thing every week. And sometimes it would be they\u0026#39;d win a prize or there would be like, you know, something embarrassing that the person on stage would have to do.\u003c/p\u003e\n\n\u003cp\u003e00:18:43:24 - 00:19:05:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut that\u0026#39;s a different way to gamify it so that it\u0026#39;s more interesting than I\u0026#39;ve episode that talked about, like, stop posting announcements to social media like, no one cares and no one is getting on social media to know what\u0026#39;s going on in your youth ministry. They\u0026#39;ll they you do want them to know like it\u0026#39;s just you\u0026#39;re using it\u0026#39;s the wrong like medium for it.\u003c/p\u003e\n\n\u003cp\u003e00:19:05:17 - 00:19:30:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so a lot of times in the same way we do announcement times of this service in our church, like we do need to get these things across. Yeah. But I think that like, you know, this isn\u0026#39;t a direct answer to the question, but like, how how do you hybridize your announcements or like, how do you get your announcements across in like a, a different way than just like the host moment or the announcement moment in your planning center service rundown?\u003c/p\u003e\n\n\u003cp\u003e00:19:30:00 - 00:19:49:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike you, you use the mediums all all throughout the rest of the like, all throughout the rest of your like repertoire that you have to your advantage so you can post those. I do say you can post announcements to social media. You just have to be creative with it. Like one of my favorites is. I\u0026#39;ll follow the link down below.\u003c/p\u003e\n\n\u003cp\u003e00:19:49:28 - 00:20:07:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut like those transition style videos. Have you seen the one where the dudes getting speared in the back by like a bull, and then people are diving into like, their rows of chairs? Like, yep. Do those like, get your you can still tell people on social media about what\u0026#39;s going on your church. Just make it actually creative.\u003c/p\u003e\n\n\u003cp\u003e00:20:07:19 - 00:20:25:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDon\u0026#39;t just post your cooked up Canva graphic like no one. All right, you ready? You ready for some? I just thought like this. Like yes. Head right is right. So, so you could during your announcement time, you could record that video with your students, like. Yes. So that would be in the moment. You\u0026#39;re like, hey, here\u0026#39;s what we\u0026#39;re gonna do.\u003c/p\u003e\n\n\u003cp\u003e00:20:25:24 - 00:20:43:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe got this thing coming up. We want to let everybody know about it. Here\u0026#39;s, you know what it\u0026#39;s going to be like, let\u0026#39;s let\u0026#39;s do this real quick. And yeah, just and you know what else? Like what else could you do? You could, random name generator. Your your contestant, you could, then get them up there and then what does that do.\u003c/p\u003e\n\n\u003cp\u003e00:20:43:01 - 00:20:44:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s a nod to your socials.\u003c/p\u003e\n\n\u003cp\u003e00:20:44:17 - 00:21:01:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so while you\u0026#39;re announcing, you throw a graphic on screen that says we\u0026#39;re social, it\u0026#39;s guy QR codes, a link tree of all of your social handles. And the people in the room like, hey, go follow this because we\u0026#39;re going to post this tomorrow. And that\u0026#39;s been like, I\u0026#39;m going to, that\u0026#39;s one of the things we\u0026#39;ve done in our youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:21:01:29 - 00:21:24:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;ve created a social team and a social challenge component of every night of our youth ministry. And so students know they can go into our studio. We have a studio like it\u0026#39;s bougie. All right, I get it. You can see the tour down below, but like, they know they can go in there and they can get on camera with their friends, and then eventually they\u0026#39;re going to be the star on our social media.\u003c/p\u003e\n\n\u003cp\u003e00:21:25:02 - 00:21:50:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it helps create like a little more appetite for it than just the youth pastors being like the the talent on social media. No one wants that, right? Unless we\u0026#39;re looking stupid. Are you saying we\u0026#39;re not as cool as we think we are? Is that okay? It depends how you think of yourself as true. You know, if you have a, if you\u0026#39;re like very self-aware, then you probably know you\u0026#39;re not very cool.\u003c/p\u003e\n\n\u003cp\u003e00:21:50:03 - 00:21:58:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou\u0026#39;re in your 30s or 40, to be honest. Okay. So then we transition into a game.\u003c/p\u003e\n\n\u003cp\u003e00:21:58:02 - 00:21:59:13\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd this was\u003c/p\u003e\n\n\u003cp\u003e00:21:59:13 - 00:22:17:10\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nalways like, so we had two different things that we we\u0026#39;ve tried off and on. One is the winner of the game gets to spin a wheel for a prize and it\u0026#39;s just numbers on a wheel. And then we had like shoeboxes and it was like, you know, you win box number seven and then you get the box, open it up.\u003c/p\u003e\n\n\u003cp\u003e00:22:17:10 - 00:22:34:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd it\u0026#39;s either a great prize or terrible prize, something like that. I love that, and I\u0026#39;m probably stealing that. Now that you just said that, is it. Honestly it was pretty cool. Like and that\u0026#39;s like a YouTube video right there. That\u0026#39;s like Ryan\u0026#39;s world, you know. Yeah. And it wouldn\u0026#39;t let you do is it let you not always have to keep buying awesome prizes?\u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. Because oh man it was. And what you so like at the very beginning we would tell people like you know, so like we, we change them out every quarter or something like that and it would be like, hey, just so you know, in these 12 boxes, there are, a $10 Apple gift card. There\u0026#39;s, you know, you know, just you tell them kind of, hey, here are a couple of the big things are in here.\u003c/p\u003e\n\n\u003cp\u003e00:22:55:16 - 00:23:13:12\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah. And then just as you get it, you know, one week, person rolls, number five. Great. They get box five. So then you just take that one off the list, and so you don\u0026#39;t even have to, like, buy a new prize every week. You just have to have it all loaded upfront and you just put like, old crap that\u0026#39;s laying around your church into those boxes, too.\u003c/p\u003e\n\n\u003cp\u003e00:23:13:13 - 00:23:34:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo good, so good. Right? It could be any. I mean, just honestly, anything, it\u0026#39;s a mug, anything good. Right? It says you\u0026#39;re voted most likely to need coffee. Like. Oh, yeah, that one that is, the other thing that we started doing was we do we did the impossible shot. Yeah. So yeah, the deal is like the traditional\u003c/p\u003e\n\n\u003cp\u003e00:23:34:15 - 00:23:41:04\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nimpossible shot has always been like, if you are here for the first time or you were the person who invited that person for\u003c/p\u003e\n\n\u003cp\u003e00:23:41:04 - 00:23:44:12\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nthe first time, you get to take a shot at this impossibly small target.\u003c/p\u003e\n\n\u003cp\u003e00:23:44:19 - 00:24:07:03\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd if it goes through, you win a prize. But we, we started doing is the winner of the game, got to take the shot. And so it even made it, like, more, you know, your chance of winning the game was small. Yeah. And then that makes you even smaller. And we would add every week, we would add to the bucket of what do you win if you get the impossible shot.\u003c/p\u003e\n\n\u003cp\u003e00:24:07:03 - 00:24:23:13\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd so like you started out with it\u0026#39;s a bunch of candy. Okay. Then it\u0026#39;s like one of every candy and then it\u0026#39;s like, all right, gift card, you know, and so you just kind of slowly build it, until somebody wins it. It was one of the things we did. But I\u0026#39;m curious, like, so the possible shot rate is, agrees it.\u003c/p\u003e\n\n\u003cp\u003e00:24:23:13 - 00:24:42:19\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSo we would like. That\u0026#39;s what I set up in this one was winner of the game. And the game would be like, where\u0026#39;s the ball? We\u0026#39;re doing doing 100. Probably by the time this is out, we will have already done it. So. Yeah. So, signed up for next year. But, one of the things that I made was a, a game called Where\u0026#39;s the ball?\u003c/p\u003e\n\n\u003cp\u003e00:24:42:19 - 00:24:59:09\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nObscure sports edition. Yeah. And so it\u0026#39;s like link down below. Go give Josh goodness. Yeah. No, it\u0026#39;ll be actually, you know, it\u0026#39;ll be free in sidekick. So if you, if you have. Yeah. It\u0026#39;ll be one of those like click on the little free button at the top and the little red dot pops up and you\u0026#39;re like, oh my goodness me.\u003c/p\u003e\n\n\u003cp\u003e00:24:59:12 - 00:25:17:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut it\u0026#39;s like I need to look at that more frequently than I do. Yeah you do, I don\u0026#39;t. Yeah, it\u0026#39;s there\u0026#39;s some good stuff in there. So the sports I\u0026#39;ve got are curling, I\u0026#39;ve got ax throwing, I\u0026#39;ve got, Oh, have you ever heard of cycle ball? No. Basically like soccer. But you play on bicycles.\u003c/p\u003e\n\n\u003cp\u003e00:25:17:27 - 00:25:39:14\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nOkay. Who\u0026#39;s the front wheel of the bike to kick the ball? It\u0026#39;s sane. Sounds insane. And I feel as though I would die. Horribly dangerous. The other one is unicycle hockey, which is exactly what it sounds like. And it is magical. But but that is, you know, I mean, so one of the things like that, what we when I first started making the where\u0026#39;s the ball games, right.\u003c/p\u003e\n\n\u003cp\u003e00:25:39:14 - 00:25:44:24\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThat was very much you had to be in the room to make it work. But then with sidekick, we\u0026#39;ve done where it\u0026#39;s voting\u003c/p\u003e\n\n\u003cp\u003e00:25:44:24 - 00:25:52:00\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nnow. And so we worked really hard, especially during Covid and after, to make it wear our, when we were live\u003c/p\u003e\n\n\u003cp\u003e00:25:52:00 - 00:25:59:00\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nstreaming that it was as low lag as possible. So people at home really could also vote in.\u003c/p\u003e\n\n\u003cp\u003e00:25:59:06 - 00:26:16:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd we got it, you know, down to like, I think you can without too much trouble. You can get the lag down to like three four seconds. Not too bad. Yeah. And so we would do that where you could see on the screen, you know, people voting, that kind of thing. Yeah. But yeah, so we did that, but then so impossible\u003c/p\u003e\n\n\u003cp\u003e00:26:16:02 - 00:26:16:13\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nshot.\u003c/p\u003e\n\n\u003cp\u003e00:26:16:15 - 00:26:16:26\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThat\u003c/p\u003e\n\n\u003cp\u003e00:26:16:26 - 00:26:18:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nis a in the room\u003c/p\u003e\n\n\u003cp\u003e00:26:18:01 - 00:26:40:16\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nphenomenon. Yep. Is there anything we could you can do to make that, something that someone at home feels like they\u0026#39;re able to connect with? Or is it really just a show? The highlight. And and they get to celebrate if it happened? Yeah. I mean, like, if it\u0026#39;s a true live stream, which again, like I said earlier, not a lot of youth ministries have like full live streaming capabilities.\u003c/p\u003e\n\n\u003cp\u003e00:26:40:18 - 00:27:01:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo even what we do, what I recommend to a lot of people is like most people are not interested in tuning in to your full youth service, like, so we pre-record all of our messages for YouTube into like a 12 minute, like teaching type of deal. So like that\u0026#39;s what I would recommend. Like that\u0026#39;s what people are getting on YouTube in the internet for.\u003c/p\u003e\n\n\u003cp\u003e00:27:02:01 - 00:27:12:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIs there a way to reclaim a live stream impossible shot type moment like there might be like a sort of like voting type thing. Like, do you think that they\u003c/p\u003e\n\n\u003cp\u003e00:27:12:07 - 00:27:21:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncan get it or not? You\u0026#39;re going to need a moderator in your chat to like initiate that poll. So like let\u0026#39;s say you won and it\u0026#39;s like, congratulations to Josh.\u003c/p\u003e\n\n\u003cp\u003e00:27:21:10 - 00:27:40:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWill Josh hit the impossible shot yes or no? And they can vote there in the poll like in the chat or something like that. I think like YouTube or maybe Facebook has some of that like functionality built in. But what I might do like a as an alternative to the impossible shot or depending on your game.\u003c/p\u003e\n\n\u003cp\u003e00:27:40:27 - 00:27:50:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. Like, one of my favorite styles of games is creating like, you can do like those, like sculpture, building types of games or like, let\u003c/p\u003e\n\n\u003cp\u003e00:27:50:14 - 00:28:14:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nstudents in teams create something together. And then you can, like, take pictures of all of them and they can vote on them either. Oh, I like that on sidekick live in the room or what we\u0026#39;ve done in the past is we\u0026#39;ve said, hey, these are going to be on our Instagram Stories, go vote on them, and then we\u0026#39;ll announce the winner on Sunday, which is like our next meeting time or what I like that I like.\u003c/p\u003e\n\n\u003cp\u003e00:28:14:27 - 00:28:29:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the winning group will get a pizza party next week. Yeah. And so, you know, like, those are different. Those are just different ideas, obviously. So to answer your question, I would try to just create like, a poll type of thing. I think that\u0026#39;s. Yeah. That\u0026#39;s the best idea. I got the top of my head right now.\u003c/p\u003e\n\n\u003cp\u003e00:28:29:29 - 00:28:32:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s, but some other, like, ideas\u003c/p\u003e\n\n\u003cp\u003e00:28:32:06 - 00:28:56:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand let me jump in and say, in the land of prizes, another great like, free to you prize is, so we are our set up is, round tables. And so you oftentimes your table is your team in whatever sort of thing you\u0026#39;re competing in game trivia, whatever. And so a lot of times we\u0026#39;ll, let the winning team go sit in what we call the best seats in the house.\u003c/p\u003e\n\n\u003cp\u003e00:28:57:00 - 00:29:14:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so we\u0026#39;ll put some, like, couches in, like, nicer seats than, like, the tables there. And then we\u0026#39;ll just stuff that area full of, like, snacks and drinks, and they get to sit there during like the teaching time. And oftentimes we have all the snacks and drinks on hand, and it\u0026#39;s just couches that we have laying around, but they\u0026#39;re nicer than tables.\u003c/p\u003e\n\n\u003cp\u003e00:29:14:07 - 00:29:32:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you can give students that opportunity. It\u0026#39;s similar to like your your box of prizes type of thing. So it in the box are prizes. One of the things we learned was, I kept forgetting to refill the boxes and so, what we started putting in the boxes as as a prize was pizza party for your small group next week?\u003c/p\u003e\n\n\u003cp\u003e00:29:32:25 - 00:29:51:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah, yeah. Like, you know. So it\u0026#39;s always like a hey, you want it right now, but you\u0026#39;re going to get it next year. So it would get kids to come back next week. But also if like say that small group won and they had five kids that night, next week they\u0026#39;re going to have 15. Like it\u0026#39;s just it\u0026#39;s crazy because they know like oh yeah we won the prizes.\u003c/p\u003e\n\n\u003cp\u003e00:29:51:01 - 00:30:09:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. So and then you didn\u0026#39;t order enough pizza ever. It\u0026#39;s just so, you know you know it\u0026#39;s something you\u0026#39;ll see in the Facebook group a lot is the do I on Facebook. Yeah. Yeah. How many pizzas should I order for a thing? I always order too much because then it\u0026#39;s lunch for me for the rest of the week.\u003c/p\u003e\n\n\u003cp\u003e00:30:10:06 - 00:30:29:04\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nIt\u0026#39;s like, oh, they\u0026#39;re good. That\u0026#39;s how it. Yeah. The secret. I think that might be embezzlement. I\u0026#39;m not sure now that. Yeah, whatever. It\u0026#39;s okay. We can cut that part out. Yeah. Whatever it, So there we go from there. We might, at that point do another song. But then we\u0026#39;re going to go to a bumper video and you answer the lesson.\u003c/p\u003e\n\n\u003cp\u003e00:30:29:04 - 00:30:30:28\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nNow, the lesson that,\u003c/p\u003e\n\n\u003cp\u003e00:30:30:28 - 00:30:33:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI\u0026#39;m doing this week is going to be,\u003c/p\u003e\n\n\u003cp\u003e00:30:33:02 - 00:30:39:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\non, Peter walking on water. Okay. And in the the idea is the big idea for it is\u003c/p\u003e\n\n\u003cp\u003e00:30:39:01 - 00:30:52:28\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nthat your first step is meant to be followed by a second step. So it\u0026#39;s like, the whole idea is like momentum, things like that. So the way that we would do this and we did this, and I can, I can send you pictures of how we did it.\u003c/p\u003e\n\n\u003cp\u003e00:30:53:01 - 00:31:16:29\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nWe built this basically like this trough, and we covered it in plastic sheets. And then we put a tarp over that, and then we filled it with cornstarch and water, as you put it, at the right consistency. It\u0026#39;s a it\u0026#39;s a, it\u0026#39;s a substance called oobleck or a non-Newtonian fluid. Okay. Which means if you just touch it it\u0026#39;s liquid.\u003c/p\u003e\n\n\u003cp\u003e00:31:16:29 - 00:31:25:23\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nBut if you hit it, it\u0026#39;s solid, like it\u0026#39;s crazy cool seeing it, right? Yeah. And so what that means is if you again, if you get the right\u003c/p\u003e\n\n\u003cp\u003e00:31:25:23 - 00:31:38:10\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nconsistency, if you run on it, you can run completely on top of it. You will not see no way. But any point that you stop, you will sink right in like it\u0026#39;s over.\u003c/p\u003e\n\n\u003cp\u003e00:31:38:12 - 00:31:58:28\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd so what we would do is, is so yeah, that\u0026#39;s the idea. Right? So Peter, Jesus calls him out on the water. He starts walking. It\u0026#39;s working. But then as soon as he stops, he looks down. He starts to sink. And so Jesus gives him, you know, a bit of a, a talking to and, and so then, you know, then they he reaches out, pulls Peter back up, they climb back in the boat.\u003c/p\u003e\n\n\u003cp\u003e00:31:59:02 - 00:32:21:17\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd so, what we\u0026#39;re trying to tell the kids is like, hey, yeah, we want everybody to take a first step. You know? We all know what else we want. You. We want you to like. First step gives you momentum. Just keep taking steps like keep going. Yeah. And so, so the way we would end this service is in this is probably in the room going to be chaos.\u003c/p\u003e\n\n\u003cp\u003e00:32:21:19 - 00:32:40:10\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd I\u0026#39;m I\u0026#39;m very comfortable with that especially like because it\u0026#39;s so it\u0026#39;s going to end with communion. Right. And so that which is not you know I\u0026#39;ve been in different groups where, where we\u0026#39;ve done communion every week. I\u0026#39;ve done groups where we do it like literally hardly ever. And, you know, and so this was one day where we did it every week.\u003c/p\u003e\n\n\u003cp\u003e00:32:40:13 - 00:33:05:07\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd but what I would do is I would set that that, that trough up. So that students, in order to go and get the communion elements, get to run across the thing, to go get the cookie. So it\u0026#39;s like, hey, that you\u0026#39;re, you\u0026#39;re chasing after Jesus, you\u0026#39;re, you\u0026#39;re taking this first step and you\u0026#39;re not stopping. So like I said, you know, normally like communion is a fairly like somber time.\u003c/p\u003e\n\n\u003cp\u003e00:33:05:07 - 00:33:24:23\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThis would not be that because it would be a bit chaotic. But and they\u0026#39;d be taking their shoes off and they, you know, running across, but then, then they get the elements and they would take them right there, and then they then they go back to their seat. And so we would one we\u0026#39;d have to figure out stuff for the students to do when they\u0026#39;re back in their seat.\u003c/p\u003e\n\n\u003cp\u003e00:33:24:25 - 00:33:59:26\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah. Because that, you know, it\u0026#39;s going to take a minute. Yeah. They watching all that. But I mean, it wouldn\u0026#39;t be like, you know, super, super engaging. But but the moment of running across, they absolutely loved it. Like, I mean, it was just the coolest thing ever. Yeah. So like but and then we would dismiss the small groups, but it\u0026#39;s that that type of experience is, is really like a in the room thing, like because, because so one of the things I\u0026#39;ve always said about, like trying to be creative in your programing is like, you get to say yes to things that no one else ever says yes to.\u003c/p\u003e\n\n\u003cp\u003e00:34:00:02 - 00:34:10:06\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd so like this. Like, in order to do this, we had to buy like 150 pounds of, of corn starch from like a food grade service company. Like it was just like they bring it in on a\u003c/p\u003e\n\n\u003cp\u003e00:34:10:06 - 00:34:16:17\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\npallet. It oh, it was crazy. Like it is absolutely insane. But no one is going to be able to do that at home.\u003c/p\u003e\n\n\u003cp\u003e00:34:16:24 - 00:34:34:16\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI mean, they do it like, and so like one of the things is we would like walk them through, like, how did how to make it at home and at a very smaller scale. Yeah. I think it is one way to do that, but I don\u0026#39;t know, like, I feel like in that moment that having an experience like that just like, creates a core memory, right?\u003c/p\u003e\n\n\u003cp\u003e00:34:34:16 - 00:34:34:26\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nIt\u0026#39;s like\u003c/p\u003e\n\n\u003cp\u003e00:34:34:26 - 00:34:54:15\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nthe locks in there going to remember the teaching, if ever so slightly, because of the experience. It\u0026#39;s just kind of like try and get your thoughts on yeah. What do you do to help someone who\u0026#39;s either experiencing it later or experiencing at home? How do they how do they lock in that same that same idea? And any thoughts there?\u003c/p\u003e\n\n\u003cp\u003e00:34:54:15 - 00:34:57:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah for sure. So, once again, like I said,\u003c/p\u003e\n\n\u003cp\u003e00:34:57:23 - 00:35:15:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthere are certain things that in-person that digital can\u0026#39;t do to like replace and frankly, vice versa. But this is a prime example. So here\u0026#39;s the here\u0026#39;s the shame. Josh. Like, this is why you\u0026#39;re the best youth ministry\u003c/p\u003e\n\n\u003cp\u003e00:35:15:20 - 00:35:21:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nprogrammer in America. Because this what what a title, right?\u003c/p\u003e\n\n\u003cp\u003e00:35:21:08 - 00:35:46:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe fact is this, like if all your students are coming to in the room is a lecture style sermon, they can get they can 100% get that online. Right. And and it\u0026#39;ll be better. Exactly. Let\u0026#39;s call it what it is right there online. Somebody do it better if it\u0026#39;s just lecture style. Yeah. And so again here\u0026#39;s our strategy.\u003c/p\u003e\n\n\u003cp\u003e00:35:46:04 - 00:36:04:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf we were doing that I would totally do that in the room. We don\u0026#39;t live stream. And so instead of trying to replicate a live stream moment, now if you were in a position where you had to do that, I think, you know, what Josh\u0026#39;s point was, is I would I would try to get a camera on the actual like trough thing so that\u003c/p\u003e\n\n\u003cp\u003e00:36:04:20 - 00:36:07:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npeople can watch that and then maybe encourage people\u003c/p\u003e\n\n\u003cp\u003e00:36:07:02 - 00:36:16:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwith like, text on screen to go get some element so that they too can take, you know, communion and then give them the opportunity if they want to build it.\u003c/p\u003e\n\n\u003cp\u003e00:36:16:08 - 00:36:34:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey\u0026#39;re not going to probably be able to do that, like right in the moment. Like, do they have enough corn starch? Do they have a bowl? Like, you know what I mean? Probably that. So what we would do in our context now is we would film a talk about Peter walking on water for YouTube, direct to camera, 15 minutes or less.\u003c/p\u003e\n\n\u003cp\u003e00:36:34:04 - 00:37:02:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nReally, really highly edited. And so if I wanted to use like B-roll or anything like that from like The Chosen as I\u0026#39;m illustrating this Peter point, like that\u0026#39;s going to be on screen, it\u0026#39;s not just going to be me talking. We\u0026#39;re going to use the medium of video that we have to our advantage and do certain things like so this isn\u0026#39;t in the same vein, but one time I was talking about how like, God knows the big picture and on screen I said, does anyone know what this is?\u003c/p\u003e\n\n\u003cp\u003e00:37:02:04 - 00:37:19:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nComment down below if you know it. And there\u0026#39;s like a super zoomed in like grainy, pixelated something or other. And then in the next frame it like zoomed out and you can see this like beautiful painted canvas. And the point I made in that was like God\u0026#39;s painting a picture and you can\u0026#39;t see the outcome. He\u0026#39;s in control.\u003c/p\u003e\n\n\u003cp\u003e00:37:19:07 - 00:37:27:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou\u0026#39;re. And that\u0026#39;s just an example. And you could do that in the room with like, a slide. But that\u0026#39;s just an example of something that you can do with a\u003c/p\u003e\n\n\u003cp\u003e00:37:27:15 - 00:37:29:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nvideo. And so I\u003c/p\u003e\n\n\u003cp\u003e00:37:29:03 - 00:37:42:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwouldn\u0026#39;t try to recreate that moment because it\u0026#39;s probably un replicating. Right. But I would create something that at the end of the day, your bottom line was the first steps, always\u003c/p\u003e\n\n\u003cp\u003e00:37:42:09 - 00:37:43:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfollowed by a second step.\u003c/p\u003e\n\n\u003cp\u003e00:37:43:20 - 00:38:08:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI think you can teach that and deliver that online for anyone who\u0026#39;s not there. And that\u0026#39;s again, one of the reasons we don\u0026#39;t do like a quote live stream is because a we don\u0026#39;t have the equipment, but if you miss out on it, you sort of feel like it\u0026#39;s over instead. Like, what is YouTube great for? Like, I get on YouTube, I don\u0026#39;t know about you, but I get on there when like, I have a clog in my sink and I search how to fix, clog and sink.\u003c/p\u003e\n\n\u003cp\u003e00:38:09:00 - 00:38:32:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike in the same way. Water heater based on YouTube and a skylight. See, I, I think I broke the law. I\u0026#39;ve admitted to doing this now twice. Yeah. Don\u0026#39;t worry, that\u0026#39;s the power of editing. But I\u0026#39;ll probably leave it in. But, a student might get on and be like, ask a question. Like a tough question. Like, is such and such a sin?\u003c/p\u003e\n\n\u003cp\u003e00:38:32:29 - 00:38:52:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHow do I grow my faith? How do I start making disciples? How do I whatever? And so that\u0026#39;s what I\u0026#39;m trying to do on YouTube, is I\u0026#39;m trying to title and tag my videos in such a way that, like, they\u0026#39;re going to be found in search from a teenager or anyone for that matter, but particularly a teenager who\u0026#39;s asking big questions about life and about faith.\u003c/p\u003e\n\n\u003cp\u003e00:38:52:24 - 00:38:58:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you\u0026#39;re doing one thing in the room. But online, they\u0026#39;re both hopefully accomplishing\u003c/p\u003e\n\n\u003cp\u003e00:38:58:10 - 00:39:17:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthe same ultimate goal. And that\u0026#39;s where I would say, like the the difference of hybrid hybrid is not just digital, right? It\u0026#39;s both. And so a good in room experience is going to like be worth its weight in gold. We don\u0026#39;t have to try to like replace it.\u003c/p\u003e\n\n\u003cp\u003e00:39:17:05 - 00:39:21:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat I will say a great hybrid experience for teaching.\u003c/p\u003e\n\n\u003cp\u003e00:39:21:03 - 00:39:29:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou haven\u0026#39;t checked this out, one of my favorite resources, is like the YouVersion live events. And so in built\u003c/p\u003e\n\n\u003cp\u003e00:39:29:09 - 00:39:40:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin woven into the YouVersion Bible app, there\u0026#39;s a section called live. And so you can make it be, quote live when your service is live. And you can put your outline basically in there.\u003c/p\u003e\n\n\u003cp\u003e00:39:40:28 - 00:39:58:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd what\u0026#39;s great about it is you can also link Bible reading plan. So always link a Bible reading plan at the end of any message. So like in that one I would link something about taking next steps like a 4 or 5 day Bible reading plan for a student to jump into if they wanted. And we always have a next steps form.\u003c/p\u003e\n\n\u003cp\u003e00:39:58:14 - 00:40:00:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe have a digital next steps form that\u003c/p\u003e\n\n\u003cp\u003e00:40:00:04 - 00:40:14:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\njust lives in perpetuity on our website. And so at the bottom second to bottom of my YouVersion live event, I put a link. So you ready to next step? Let us know. We want to take it with you. And then it\u0026#39;s a link and it can go external. It can go external to anything.\u003c/p\u003e\n\n\u003cp\u003e00:40:14:04 - 00:40:36:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you can also link like camp sign ups or retreat sign ups or denial sign ups like you can you can link to anything. And that\u0026#39;s a great way for a student hybrid to like take something and they can save that event and they can get back to it later. They can like take private notes on it. So it\u0026#39;s something that they\u0026#39;re in the room, but they\u0026#39;re taking notes on their device.\u003c/p\u003e\n\n\u003cp\u003e00:40:36:01 - 00:40:43:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd now later, if they have a question or whatever they want to like continue on in their faith. Like, that\u0026#39;s a fantastic we call it,\u003c/p\u003e\n\n\u003cp\u003e00:40:43:09 - 00:40:52:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndigital notes, like it\u0026#39;s the YouVersion live events platform, but we like have branded it like digital notes. And as I said, it\u0026#39;s QR code. So I just\u003c/p\u003e\n\n\u003cp\u003e00:40:52:04 - 00:41:01:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nswap the the same QR code and then our tables in our room we have a little like standing placard thing and it says follow along for the digital notes.\u003c/p\u003e\n\n\u003cp\u003e00:41:01:04 - 00:41:21:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nStudents can scan it and it\u0026#39;ll pull open that week\u0026#39;s YouVersion live event. So it changes every week based on that particular thing. So that would be a hybrid solution to like the content in the room. Your ending piece is fantastic, right? And so I don\u0026#39;t think you want to try to like replicate that in someone\u0026#39;s house necessarily.\u003c/p\u003e\n\n\u003cp\u003e00:41:21:10 - 00:41:36:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I think you could pre film that if kids don\u0026#39;t make it or if a kid down the road comes to your youth minister that wasn\u0026#39;t there that night or they weren\u0026#39;t attending your church, you and they have a question about taking a next step. You can be like, hey, this is my favorite part about putting your stuff on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:41:36:03 - 00:41:48:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can like, hey, we actually have a fantastic teaching on it. I\u0026#39;ll send you the link. It\u0026#39;s right here. And you don\u0026#39;t have to say, oh man, you should have been here last month. We did this really cool thing. Like they can still have access to it. So\u003c/p\u003e\n\n\u003cp\u003e00:41:48:27 - 00:41:57:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsome some that, I was thinking of with this particular type of thing is filming, like, a behind the scenes, like as you\u0026#39;re making it, like.\u003c/p\u003e\n\n\u003cp\u003e00:41:57:05 - 00:42:12:25\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYes, it could be. It could be really power, even as students have run across it, like just catching them right at the end and be like, hey, can you would you? Yeah. How do you remember this or what? What what was this experience like? And just having like, you know, featuring a couple of them I think could could go a long way for sure.\u003c/p\u003e\n\n\u003cp\u003e00:42:12:25 - 00:42:36:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s one of my strategy. Like in my, like social media calendar, like Wednesday night, which is our youth night, I film just I post like a recap video of what we did. And so for that night, that\u0026#39;s that might be what I do is just focus on the trough moment. Right. Or if you don\u0026#39;t have anything that\u0026#39;s as like unique or powerful as that, you can just get a little snippets of the whole night so you can get kids playing nine square.\u003c/p\u003e\n\n\u003cp\u003e00:42:36:22 - 00:42:55:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nKids worship in the band, worship being the the pastor teaching. And then you take, you know, 7 to 12 clips. You put them in something like TikTok, it\u0026#39;ll auto cut it for you and boom, you got a post that takes you less than a minute. You know, I love it. So dude. So good. Look at us. Look at that.\u003c/p\u003e\n\n\u003cp\u003e00:42:55:13 - 00:43:20:09\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nWe figured it out so good. This is really fun. Is that the end of your service? Yeah, well, I mean, we were dismissed as small groups. And there\u0026#39;s something that we did there, that, you know, trying to engage outside of just the small group time was like we would send, discussion questions to parents, you know, like, or we and we had, like, a, like a reminder text sign up that was like, hey, here\u0026#39;s what we\u0026#39;re talking about tonight.\u003c/p\u003e\n\n\u003cp\u003e00:43:20:09 - 00:43:40:19\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nHere are three questions for the ride home or for the. Yeah. You know, and so whether a kid was there and on the ride home or if, you know, they missed that night, there\u0026#39;s still you know, their parents still got a, you know, a conversation starter of some kind, I think was pretty good. And that\u0026#39;s the advantage I\u0026#39;ve found in pre filming as well.\u003c/p\u003e\n\n\u003cp\u003e00:43:40:19 - 00:44:06:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThere\u0026#39;s so many advantages. Like at first it was like so history for us like we did just Like you a full live like YouTube show during Covid. Like it was a youth group for YouTube. But eventually as restrictions lifted, that grew tired and people didn\u0026#39;t wanna just get on sit behind a computer, a live stream, especially during the summer of 2020, they\u0026#39;re like, I\u0026#39;m just going to go out where I can\u0026#39;t catch Covid as long as I\u0026#39;m outside.\u003c/p\u003e\n\n\u003cp\u003e00:44:06:11 - 00:44:24:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that\u0026#39;s, you know, that started to engagement with that and the shininess of it. You know, initially it was like this really interesting thing. But by episode 28 it\u0026#39;s like, yeah, kind of lost some of its luster. But there is still something really cool. It\u0026#39;s like there was a teaching component, but it was all the way at the end of the video.\u003c/p\u003e\n\n\u003cp\u003e00:44:24:07 - 00:44:48:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so when I came here and readjusted my thought process a little bit, I was like, the teaching is so valuable. Like, I want kids to be able to hear about the truth of Jesus, and I want them to be able to have access to it online. How can we do that? And so if some or some of the other kind of components that we did during Covid, but make it maybe a little more adaptable to 2022 and then those 2023, 24.\u003c/p\u003e\n\n\u003cp\u003e00:44:48:18 - 00:45:10:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that\u0026#39;s where we do our teaching longform on YouTube and everything else is shorts. I read something the other day, just like 90% of the internet\u0026#39;s traffic now is shorts, TikToks or reels. And so that\u0026#39;s what we film in our social challenges. We just film short content games or challenge style videos, and we let our students be the heroes in those stories.\u003c/p\u003e\n\n\u003cp\u003e00:45:10:18 - 00:45:33:23\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd they love it. Like when they see one of their things posted, like the text meme, like, that was really good. And I\u0026#39;m like, yeah, it was. Nailed it. You know, my favorite. So I, our son is 16 and, and he has this thing that is a joke that he has started thinking is very funny. That he\u0026#39;ll, he\u0026#39;ll, like, start talking about something he saw online.\u003c/p\u003e\n\n\u003cp\u003e00:45:33:23 - 00:45:52:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd my wife would be like, well, like. And he\u0026#39;s like, oh, don\u0026#39;t worry, you\u0026#39;ll see it on Instagram in three months. That\u0026#39;s hilarious. You. And he\u0026#39;s right. And, you know, he\u0026#39;s 100% right. Because, you know, it\u0026#39;s funny, yesterday I got a Facebook reel sent to me, and I had seen that on TikTok and then on Instagram and now.\u003c/p\u003e\n\n\u003cp\u003e00:45:52:16 - 00:46:15:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOh, so that\u0026#39;s even like, talk about lag, as you say. I\u0026#39;m just now finding out that Facebook has reels. That\u0026#39;s right tastic. No. Yeah I no I knew that but no. But yeah, it\u0026#39;s crazy. Well so then yeah small group like and I would encourage a small group leaders have group text and all of that is like ways the end of the day.\u003c/p\u003e\n\n\u003cp\u003e00:46:15:26 - 00:46:38:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe reason I\u0026#39;m so passionate about hybrid is not like, oh, it\u0026#39;s cool and cutting edge in technology. It\u0026#39;s more like this is an opportunity to reach students where they are and beyond your service moments, your service times. And so you can text them on a Thursday after school and ask them how that test went. You can text them on a Monday morning, even in a group and say, hey, I\u0026#39;m I\u0026#39;m praying for a great week for you guys.\u003c/p\u003e\n\n\u003cp\u003e00:46:38:29 - 00:47:02:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can send encouraging versus all things we just didn\u0026#39;t have the ability to do before the invention of technology. And so I my challenge is just always encouraging churches and youth pastors to just not get stuck in the rut of only in-person. There\u0026#39;s so much more that the world has to offer. And, and that the world, frankly, is already leaning into we as a church, churches has to find a way to catch up to it.\u003c/p\u003e\n\n\u003cp\u003e00:47:02:28 - 00:47:27:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo so good. Yeah. Sweet. Let\u0026#39;s all we got. Anything else? Any final words, Josh? Drink your milk. You know, I feel like we\u0026#39;ve we\u0026#39;ve we\u0026#39;ve we\u0026#39;ve lost that one. You know, like, that was when, when I was little, they were like, drink your milk. You get strong bones. I don\u0026#39;t know if that\u0026#39;s true or not, but I don\u0026#39;t feel like I\u0026#39;ve heard anyone tell me that in a long time, so I just want to share that.\u003c/p\u003e\n\n\u003cp\u003e00:47:27:27 - 00:47:34:18\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nOkay. Everyone else. All right. I will leave you with that wisdom. Until next time, everyone stay hybrid letter.\u003c/p\u003e","summary":"Join Nick Clason and special guest, Josh Boldman, \"The Best Programming Specialist\" in America, on the Hybrid Ministry Podcast as they dive into \"The Student Ministry Debate: In-Person vs Digital.\" Explore fresh youth ministry ideas and strategies for balancing hybrid ministry to effectively engage students in both student ministry settings.","date_published":"2024-10-31T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ea3a5315-9b1b-48da-ba78-e48f9887a5f2.mp3","mime_type":"audio/mpeg","size_in_bytes":68643714,"duration_in_seconds":2859}]},{"id":"0a726c4a-c3f6-439c-8cdb-9d036fd10094","title":"Episode 120: Holy Clicks: How Churches are Winning Social Media","url":"https://www.hybridministry.xyz/120","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n💥Church Comms Done for You💥\n\nhttps://www.hybridministry.xyz/articles/comms\n======================================\nDESCRIPTION\nPastor, would you like to reach 300,000 people?\nMaybe you don’t even want virality, you just want to be relevant online, to serve guests and your existing church members\nWhatever the reason, I wonder…\nWhich components of your discipleship strategy are digital?\nAre any?\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/120\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CUSTOM COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\n//CHURCH COMMS FOR YOU\nhttps://www.hybridministry.xyz/articles/comms\n\n//PRACTICING THE WAY\nhttps://www.practicingtheway.org/\n\n//NIEUWHOF’S TRENDS ARTICLE\nhttps://careynieuwhof.com/church-trends-2024/\n\n//SIX QUESTIONS ABOUT THE FUTURE OF HYBRID CHURCH (BARNA)\n\nhttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience?srsltid=AfmBOoomc4T_IhhEA4LgSwQLS6vEyqvHIDhmcDu_2kJ6Jamc90xMu0vD\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n🔗 https://linktr.ee/clasonnick\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Pastor, Want to Reach People Better?\n01:46 Church's Lack of Online Innovation\n03:24 My FREE Guide to Digital Ministry\n03:46 Eye-Popping Statistics about Millenial and Gen Z Church Attendance\n05:46 Custom Hybrid Coaching\n07:23 The Online Funnel\n08:45 Church Communications Done for You\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:07:29\nNick Clason | Hybrid Ministry\nPastor, church leader. Would you like to reach 300,000 people? I mean, maybe you would.\n\n00:00:07:29 - 00:00:19:21\nNick Clason | Hybrid Ministry\nbut maybe that's not even your goal. Maybe when you think about online ministry and digital approaches to church, maybe virality isn't your goal. Maybe you just simply want to serve your\n\n00:00:19:21 - 00:00:22:28\nNick Clason | Hybrid Ministry\nguests and your members really well.\n\n00:00:22:28 - 00:00:31:22\nNick Clason | Hybrid Ministry\nWhatever the reason is, I wonder which components of your church and of your discipleship strategy are\n\n00:00:31:22 - 00:00:32:13\nNick Clason | Hybrid Ministry\ndigital.\n\n00:00:32:16 - 00:00:34:28\nNick Clason | Hybrid Ministry\nAre there are there even any? You know,\n\n00:00:34:28 - 00:00:41:27\nNick Clason | Hybrid Ministry\nCarey Nieuwhof recently wrote this about the church's sometimes archaic approach to to church and to discipleship. He said\n\n00:00:41:27 - 00:00:58:18\nNick Clason | Hybrid Ministry\nmost churches approach it like this. Let's just get people in our building. Let's just get people in the room, and then we'll figure out how to disciple them. Well, in this episode, what I want to do is I want to share with you how churches are reaching people, specifically young people, online.\n\n00:00:58:19 - 00:01:13:01\nNick Clason | Hybrid Ministry\nI'm also going to share with you some eye opening statistics about generation Z and millennials and their church attendance, and how that should frame your solution to the online and digital conundrum. But stick around to the end of the video, because I have a\n\n00:01:13:01 - 00:01:19:07\nNick Clason | Hybrid Ministry\nsolution that's going to cost you next to nothing that can maximize your impact online.\n\n00:01:19:09 - 00:01:19:23\nNick Clason | Hybrid Ministry\nHey there\n\n00:01:19:23 - 00:01:38:14\nNick Clason | Hybrid Ministry\neveryone! My name is Nicholas, and if you and I haven't had a chance to meet yet, welcome to the Hybrid Ministry show. I've been in youth ministry for 14 years, and thus I've also been in digitally integrated ministry for 14 years. And in recent years I have upped the ante on that. And I have gone all in on digital and content marketing\n\n00:01:38:14 - 00:01:43:02\nNick Clason | Hybrid Ministry\nin the context of church and in the context of youth ministry.\n\n00:01:43:02 - 00:02:14:06\nNick Clason | Hybrid Ministry\nSo I'm so excited to have you here. Let's hop in. You know, there are churches, believe it or not, out there like church home like Life Church that are reaching thousands of young adults and they're doing it online. In fact, John Mark Comber has a delivery system for discipleship resources in his Discipleship Resource Delivery system is 100% through his digital platform called Practicing the Way You Know in the article link down below that I am referencing that Karen you have talked about.\n\n00:02:14:13 - 00:02:16:00\nNick Clason | Hybrid Ministry\nHe said this. He said after a\n\n00:02:16:00 - 00:02:40:28\nNick Clason | Hybrid Ministry\nbrief period for churches of innovation with all kinds of online ministries, churches offered during Covid when it first hit, most churches have toggled back to simply stream their weekend services and using social media to either share last week's service or to advertise their next service. Live streaming your weekend service taps about 1% of the potential that online ministry has to offer.\n\n00:02:40:29 - 00:02:59:27\nNick Clason | Hybrid Ministry\nBut I would imagine if you're in church or in pastoral ministry, you probably feel as though you don't have time, especially when it pertains to digital and especially when it pertains to online, because it can just be a totally new skillset, and entering into a new skill set is never a fun phenomenon, because you gotta learn so many things.\n\n00:02:59:27 - 00:03:22:29\nNick Clason | Hybrid Ministry\nSo give me a like, if any of these things that I'm about to share are things that you've had to do within the past week, give me. Like if you've had to write a sermon or enter into a counseling appointment, or if you've had to focus on community outreach of sorts, or heaven forbid, give me a like if you've even had to do some administrative duties, I should have hundreds of likes on this video.\n\n00:03:22:29 - 00:03:36:05\nNick Clason | Hybrid Ministry\nAt this point, I want you to give me a subscribe. If you instantly think to yourself with all those to do, how in the world am I supposed to make social media and digital a priority? I have some good news for you. Link down below is my completely\n\n00:03:36:05 - 00:03:41:14\nNick Clason | Hybrid Ministry\nfree full strategy guide. It's how I grew our channels and had to how\n\n00:03:41:14 - 00:03:45:12\nNick Clason | Hybrid Ministry\nI approach social and digital media here in the context that I'm in.\n\n00:03:45:12 - 00:04:11:02\nNick Clason | Hybrid Ministry\nIf you're watching here on YouTube, in the article that I link down below, you can also go check it out. Carey Nieuwhof is the millennial generation is now squarely your church's main focus. Or it should be because, church attendance has gone up. For millennials, it's higher than gen X and it's higher than boomers. Furthermore, according to a study done by Barna a couple of years back, millennial church goers said this.\n\n00:04:11:02 - 00:04:26:22\nNick Clason | Hybrid Ministry\nThey said hybrid church just as much as physical church will be a good this good fit for them. Furthermore, I want to share some of these statistics with you. If you're watching here on YouTube, you can see them, but it says, the question was,\n\n00:04:26:22 - 00:04:33:08\nNick Clason | Hybrid Ministry\ndo you use the internet for faith purposes? Do you use the internet as a faith supplement?\n\n00:04:33:08 - 00:05:00:03\nNick Clason | Hybrid Ministry\nDo you use the internet as a substitute for physical church church? Gen Z, unsurprisingly, was the highest, with 67% using it for faith purposes. 56% using it as a faith supplement, and 58% using it as a substitute for physical church. Millennials were next, with 64% using it for faith purposes. 46% as a faith supplement, and 51% as a substitute for physical church and then church.\n\n00:05:00:09 - 00:05:14:00\nNick Clason | Hybrid Ministry\nGen X and boomers go 58 and 42 for faith purposes, 45 and 32 for a faith supplement, and 44 and 40 for a, substitute for physical church. And I share all of\n\n00:05:14:00 - 00:05:22:21\nNick Clason | Hybrid Ministry\nthose to say is that the strategy of let's just get them here in the room is not going to work anymore, and you can try that.\n\n00:05:22:21 - 00:05:46:07\nNick Clason | Hybrid Ministry\nThat's fine. And I get why we would be prone to want to do that, because in this same article by Barna, the, future of the hybrid church, which I'll link down below in the shownotes if you want to check that out. Purchase product, but it's fantastic. It's fantastic. There is a, there is still a desire to gather together, which is why it's I like to call it hybrid.\n\n00:05:46:07 - 00:06:08:22\nNick Clason | Hybrid Ministry\nIt's not just digital. It's not just what we had during Covid, which was only digital. Right? It's it's digital plus in person. So in-person still has, a job to do. And so what I want to offer to you is you can grab my free e-book, but if you get in there and you're like, I don't know what's best for us, and we'll let you know about some custom coaching that I have to offer.\n\n00:06:08:22 - 00:06:29:05\nNick Clason | Hybrid Ministry\nMy custom coaching is four sessions long. $50 per session will be $200 out of your overall budget, which is absolutely pennies in the in the drop in the bucket in an overall church size budget. But if you know, even that is too much, reach out. We can make something work. But the reason that custom coaching is important is because every context is different.\n\n00:06:29:10 - 00:06:53:09\nNick Clason | Hybrid Ministry\nI can tell you what I'm doing here in DFW, Dallas-Fort worth area, to reach, in my context, Gen Z or young, you know, basically almost done with Gen Z to Gen Alpha. But and that might be helpful because if you're managing church social media for an overall church, like, well, we're doing is very going to be very cutting edge for, you know, like older Gen Z and even like millennials.\n\n00:06:53:12 - 00:07:15:01\nNick Clason | Hybrid Ministry\nBut every church in every context and every geographical area is a little bit different. I was recently, coaching another guy, and, my typical like, strategy, I changed it and tweaked it a little bit for him because he was doing things just a little bit differently. His context was a little bit different, and his role was a little bit unique compared to what I typically would tell people to do.\n\n00:07:15:01 - 00:07:34:03\nNick Clason | Hybrid Ministry\nAnd so even I was, you know, thinking through and adjusting my model. And so it's important because everyone in every place is different. And so you can get my free guide and you can use what works, you know, for you out of that. But if you want to even tap in just a little bit further to some of the uniqueness of every context, that's where customized coaching comes in.\n\n00:07:34:03 - 00:07:58:18\nNick Clason | Hybrid Ministry\nBecause here's the thing. For you and for me and for all of us, like, my like, general strategy is simply, walking down a funnel of posting short form content, silly content, as well as spiritual content, and hopefully gathering an audience with that and then pushing them to, like a long form version of some more serious spiritual content, which is what we do in our youth ministry.\n\n00:07:58:18 - 00:08:27:07\nNick Clason | Hybrid Ministry\nWe pre film our messages and we adapt them and make them specific for YouTube. You know, we do that versus like a live stream type of thing. As Kerry New study said. This said the challenge is the future is to diversify what you offer online and distinguish it from what you offer in person. So not only is that going to create true options, New Life continues on to say, but it will deepen engagement as your in-person and online ministries lean towards what each does best.\n\n00:08:27:07 - 00:08:44:25\nNick Clason | Hybrid Ministry\nAnd then, beyond. Just like your message content, beyond your weekly sermon, so to speak, that are also going to live online, whether that's live stream, which I would argue is not as good as a pre filmed version, but it's still better than than nothing. You can also lean into things like courses and those types of things.\n\n00:08:44:28 - 00:09:04:11\nNick Clason | Hybrid Ministry\nAnd then the final piece is this is like as I say, all this and there's, you know, maybe a minute ago you gave me that sub because you were like, dude, there's just too much to do. And even with some custom coaching, there's still going to be a lot on your plate. You're 100% right. There is. There's still a lot of work to do, which is what I want to offer to, to some of you might be worth it.\n\n00:09:04:13 - 00:09:26:23\nNick Clason | Hybrid Ministry\nBudget wise, communications done for you. It's a service that I offer. And I will run your website. Or I will do graphics and video, or I will run your YouTube and social media. Each of those different buckets and categories is a different price point. Or you can bundle them all together for, a different price point link down below to inquire about that.\n\n00:09:26:25 - 00:09:31:25\nNick Clason | Hybrid Ministry\nBut let me just tell you that it is a 10th of the cost of a\n\n00:09:31:25 - 00:09:39:18\nNick Clason | Hybrid Ministry\nfull time staff person. If you were to hire me and contract me to do communications for you and for your church and for your ministry,\n\n00:09:39:18 - 00:09:47:05\nNick Clason | Hybrid Ministry\nbecause there's so much on your plate and you just you, you want it, but you don't have the time or bandwidth or desire maybe even to learn it.\n\n00:09:47:05 - 00:10:02:26\nNick Clason | Hybrid Ministry\nAnd I understand that. And at some point it's just worth it, you know, to just get it off of your plate. And if that you're in that zone and you don't want the coaching, you don't want to learn via the e-book, then great. Then check out what I have to offer communications for you. I will do things like inspect your website.\n\n00:10:02:26 - 00:10:09:03\nNick Clason | Hybrid Ministry\nI will optimize your search engine optimization. I will make your website as visitor friendly as possible.\n\n00:10:09:03 - 00:10:09:13\nNick Clason | Hybrid Ministry\nIf you\n\n00:10:09:13 - 00:10:42:24\nNick Clason | Hybrid Ministry\nwant to go in the graphics route, I can do graphic design for you. I can do series and events and pre screen and print graphics and all those types of things. Get those pesky jobs off of your plate. And if you want to optimize your church's social media, live stream or YouTube profile messages, we can, do thumbnails, we can title the video, we can optimize the tags for search engine optimization and create chapters so that people can jump around in your videos, create playlists and online courses, and also create post shorts for your social\n\n00:10:42:24 - 00:11:04:07\nNick Clason | Hybrid Ministry\nmedia. Whatever works best and whatever you want done for you. All of it is linked down below in the description or in the show notes. I'd love to have you check those things out, but again, I appreciate you being here and listen. It is. The future of the church is online. It's not only online, but are you? A wide portion of it is.\n\n00:11:04:07 - 00:11:27:20\nNick Clason | Hybrid Ministry\nAnd the fact is, the more capacity and bandwidth that you have to take it there, the more effective I believe you will be to maximize your reach and your influence. So continue to pursue reaching people for Jesus. Continue to pursue the call and the assignment in which God has placed you, particularly right now in this season. And don't forget, and as always, stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥Church Comms Done for You💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nPastor, would you like to reach 300,000 people?\u003cbr\u003e\nMaybe you don’t even want virality, you just want to be relevant online, to serve guests and your existing church members\u003cbr\u003e\nWhatever the reason, I wonder…\u003cbr\u003e\nWhich components of your discipleship strategy are digital?\u003cbr\u003e\nAre any?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/120\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/120\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cem\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CUSTOM COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH COMMS FOR YOU\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/comms\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/comms\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PRACTICING THE WAY\u003cbr\u003e\n\u003ca href=\"https://www.practicingtheway.org/\" rel=\"nofollow\"\u003ehttps://www.practicingtheway.org/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NIEUWHOF’S TRENDS ARTICLE\u003cbr\u003e\n\u003ca href=\"https://careynieuwhof.com/church-trends-2024/\" rel=\"nofollow\"\u003ehttps://careynieuwhof.com/church-trends-2024/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIX QUESTIONS ABOUT THE FUTURE OF HYBRID CHURCH (BARNA)\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience?srsltid=AfmBOoomc4T_IhhEA4LgSwQLS6vEyqvHIDhmcDu_2kJ6Jamc90xMu0vD\" rel=\"nofollow\"\u003ehttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience?srsltid=AfmBOoomc4T_IhhEA4LgSwQLS6vEyqvHIDhmcDu_2kJ6Jamc90xMu0vD\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003cbr\u003e\n🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Pastor, Want to Reach People Better?\u003cbr\u003e\n01:46 Church\u0026#39;s Lack of Online Innovation\u003cbr\u003e\n03:24 My FREE Guide to Digital Ministry\u003cbr\u003e\n03:46 Eye-Popping Statistics about Millenial and Gen Z Church Attendance\u003cbr\u003e\n05:46 Custom Hybrid Coaching\u003cbr\u003e\n07:23 The Online Funnel\u003cbr\u003e\n08:45 Church Communications Done for You\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:07:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPastor, church leader. Would you like to reach 300,000 people? I mean, maybe you would.\u003c/p\u003e\n\n\u003cp\u003e00:00:07:29 - 00:00:19:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbut maybe that\u0026#39;s not even your goal. Maybe when you think about online ministry and digital approaches to church, maybe virality isn\u0026#39;t your goal. Maybe you just simply want to serve your\u003c/p\u003e\n\n\u003cp\u003e00:00:19:21 - 00:00:22:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nguests and your members really well.\u003c/p\u003e\n\n\u003cp\u003e00:00:22:28 - 00:00:31:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhatever the reason is, I wonder which components of your church and of your discipleship strategy are\u003c/p\u003e\n\n\u003cp\u003e00:00:31:22 - 00:00:32:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndigital.\u003c/p\u003e\n\n\u003cp\u003e00:00:32:16 - 00:00:34:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAre there are there even any? You know,\u003c/p\u003e\n\n\u003cp\u003e00:00:34:28 - 00:00:41:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nCarey Nieuwhof recently wrote this about the church\u0026#39;s sometimes archaic approach to to church and to discipleship. He said\u003c/p\u003e\n\n\u003cp\u003e00:00:41:27 - 00:00:58:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmost churches approach it like this. Let\u0026#39;s just get people in our building. Let\u0026#39;s just get people in the room, and then we\u0026#39;ll figure out how to disciple them. Well, in this episode, what I want to do is I want to share with you how churches are reaching people, specifically young people, online.\u003c/p\u003e\n\n\u003cp\u003e00:00:58:19 - 00:01:13:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m also going to share with you some eye opening statistics about generation Z and millennials and their church attendance, and how that should frame your solution to the online and digital conundrum. But stick around to the end of the video, because I have a\u003c/p\u003e\n\n\u003cp\u003e00:01:13:01 - 00:01:19:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsolution that\u0026#39;s going to cost you next to nothing that can maximize your impact online.\u003c/p\u003e\n\n\u003cp\u003e00:01:19:09 - 00:01:19:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHey there\u003c/p\u003e\n\n\u003cp\u003e00:01:19:23 - 00:01:38:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\neveryone! My name is Nicholas, and if you and I haven\u0026#39;t had a chance to meet yet, welcome to the Hybrid Ministry show. I\u0026#39;ve been in youth ministry for 14 years, and thus I\u0026#39;ve also been in digitally integrated ministry for 14 years. And in recent years I have upped the ante on that. And I have gone all in on digital and content marketing\u003c/p\u003e\n\n\u003cp\u003e00:01:38:14 - 00:01:43:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin the context of church and in the context of youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:01:43:02 - 00:02:14:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I\u0026#39;m so excited to have you here. Let\u0026#39;s hop in. You know, there are churches, believe it or not, out there like church home like Life Church that are reaching thousands of young adults and they\u0026#39;re doing it online. In fact, John Mark Comber has a delivery system for discipleship resources in his Discipleship Resource Delivery system is 100% through his digital platform called Practicing the Way You Know in the article link down below that I am referencing that Karen you have talked about.\u003c/p\u003e\n\n\u003cp\u003e00:02:14:13 - 00:02:16:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHe said this. He said after a\u003c/p\u003e\n\n\u003cp\u003e00:02:16:00 - 00:02:40:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbrief period for churches of innovation with all kinds of online ministries, churches offered during Covid when it first hit, most churches have toggled back to simply stream their weekend services and using social media to either share last week\u0026#39;s service or to advertise their next service. Live streaming your weekend service taps about 1% of the potential that online ministry has to offer.\u003c/p\u003e\n\n\u003cp\u003e00:02:40:29 - 00:02:59:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I would imagine if you\u0026#39;re in church or in pastoral ministry, you probably feel as though you don\u0026#39;t have time, especially when it pertains to digital and especially when it pertains to online, because it can just be a totally new skillset, and entering into a new skill set is never a fun phenomenon, because you gotta learn so many things.\u003c/p\u003e\n\n\u003cp\u003e00:02:59:27 - 00:03:22:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo give me a like, if any of these things that I\u0026#39;m about to share are things that you\u0026#39;ve had to do within the past week, give me. Like if you\u0026#39;ve had to write a sermon or enter into a counseling appointment, or if you\u0026#39;ve had to focus on community outreach of sorts, or heaven forbid, give me a like if you\u0026#39;ve even had to do some administrative duties, I should have hundreds of likes on this video.\u003c/p\u003e\n\n\u003cp\u003e00:03:22:29 - 00:03:36:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAt this point, I want you to give me a subscribe. If you instantly think to yourself with all those to do, how in the world am I supposed to make social media and digital a priority? I have some good news for you. Link down below is my completely\u003c/p\u003e\n\n\u003cp\u003e00:03:36:05 - 00:03:41:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfree full strategy guide. It\u0026#39;s how I grew our channels and had to how\u003c/p\u003e\n\n\u003cp\u003e00:03:41:14 - 00:03:45:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI approach social and digital media here in the context that I\u0026#39;m in.\u003c/p\u003e\n\n\u003cp\u003e00:03:45:12 - 00:04:11:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u0026#39;re watching here on YouTube, in the article that I link down below, you can also go check it out. Carey Nieuwhof is the millennial generation is now squarely your church\u0026#39;s main focus. Or it should be because, church attendance has gone up. For millennials, it\u0026#39;s higher than gen X and it\u0026#39;s higher than boomers. Furthermore, according to a study done by Barna a couple of years back, millennial church goers said this.\u003c/p\u003e\n\n\u003cp\u003e00:04:11:02 - 00:04:26:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey said hybrid church just as much as physical church will be a good this good fit for them. Furthermore, I want to share some of these statistics with you. If you\u0026#39;re watching here on YouTube, you can see them, but it says, the question was,\u003c/p\u003e\n\n\u003cp\u003e00:04:26:22 - 00:04:33:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndo you use the internet for faith purposes? Do you use the internet as a faith supplement?\u003c/p\u003e\n\n\u003cp\u003e00:04:33:08 - 00:05:00:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nDo you use the internet as a substitute for physical church church? Gen Z, unsurprisingly, was the highest, with 67% using it for faith purposes. 56% using it as a faith supplement, and 58% using it as a substitute for physical church. Millennials were next, with 64% using it for faith purposes. 46% as a faith supplement, and 51% as a substitute for physical church and then church.\u003c/p\u003e\n\n\u003cp\u003e00:05:00:09 - 00:05:14:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGen X and boomers go 58 and 42 for faith purposes, 45 and 32 for a faith supplement, and 44 and 40 for a, substitute for physical church. And I share all of\u003c/p\u003e\n\n\u003cp\u003e00:05:14:00 - 00:05:22:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthose to say is that the strategy of let\u0026#39;s just get them here in the room is not going to work anymore, and you can try that.\u003c/p\u003e\n\n\u003cp\u003e00:05:22:21 - 00:05:46:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s fine. And I get why we would be prone to want to do that, because in this same article by Barna, the, future of the hybrid church, which I\u0026#39;ll link down below in the shownotes if you want to check that out. Purchase product, but it\u0026#39;s fantastic. It\u0026#39;s fantastic. There is a, there is still a desire to gather together, which is why it\u0026#39;s I like to call it hybrid.\u003c/p\u003e\n\n\u003cp\u003e00:05:46:07 - 00:06:08:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s not just digital. It\u0026#39;s not just what we had during Covid, which was only digital. Right? It\u0026#39;s it\u0026#39;s digital plus in person. So in-person still has, a job to do. And so what I want to offer to you is you can grab my free e-book, but if you get in there and you\u0026#39;re like, I don\u0026#39;t know what\u0026#39;s best for us, and we\u0026#39;ll let you know about some custom coaching that I have to offer.\u003c/p\u003e\n\n\u003cp\u003e00:06:08:22 - 00:06:29:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMy custom coaching is four sessions long. $50 per session will be $200 out of your overall budget, which is absolutely pennies in the in the drop in the bucket in an overall church size budget. But if you know, even that is too much, reach out. We can make something work. But the reason that custom coaching is important is because every context is different.\u003c/p\u003e\n\n\u003cp\u003e00:06:29:10 - 00:06:53:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI can tell you what I\u0026#39;m doing here in DFW, Dallas-Fort worth area, to reach, in my context, Gen Z or young, you know, basically almost done with Gen Z to Gen Alpha. But and that might be helpful because if you\u0026#39;re managing church social media for an overall church, like, well, we\u0026#39;re doing is very going to be very cutting edge for, you know, like older Gen Z and even like millennials.\u003c/p\u003e\n\n\u003cp\u003e00:06:53:12 - 00:07:15:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut every church in every context and every geographical area is a little bit different. I was recently, coaching another guy, and, my typical like, strategy, I changed it and tweaked it a little bit for him because he was doing things just a little bit differently. His context was a little bit different, and his role was a little bit unique compared to what I typically would tell people to do.\u003c/p\u003e\n\n\u003cp\u003e00:07:15:01 - 00:07:34:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so even I was, you know, thinking through and adjusting my model. And so it\u0026#39;s important because everyone in every place is different. And so you can get my free guide and you can use what works, you know, for you out of that. But if you want to even tap in just a little bit further to some of the uniqueness of every context, that\u0026#39;s where customized coaching comes in.\u003c/p\u003e\n\n\u003cp\u003e00:07:34:03 - 00:07:58:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause here\u0026#39;s the thing. For you and for me and for all of us, like, my like, general strategy is simply, walking down a funnel of posting short form content, silly content, as well as spiritual content, and hopefully gathering an audience with that and then pushing them to, like a long form version of some more serious spiritual content, which is what we do in our youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:07:58:18 - 00:08:27:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe pre film our messages and we adapt them and make them specific for YouTube. You know, we do that versus like a live stream type of thing. As Kerry New study said. This said the challenge is the future is to diversify what you offer online and distinguish it from what you offer in person. So not only is that going to create true options, New Life continues on to say, but it will deepen engagement as your in-person and online ministries lean towards what each does best.\u003c/p\u003e\n\n\u003cp\u003e00:08:27:07 - 00:08:44:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then, beyond. Just like your message content, beyond your weekly sermon, so to speak, that are also going to live online, whether that\u0026#39;s live stream, which I would argue is not as good as a pre filmed version, but it\u0026#39;s still better than than nothing. You can also lean into things like courses and those types of things.\u003c/p\u003e\n\n\u003cp\u003e00:08:44:28 - 00:09:04:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the final piece is this is like as I say, all this and there\u0026#39;s, you know, maybe a minute ago you gave me that sub because you were like, dude, there\u0026#39;s just too much to do. And even with some custom coaching, there\u0026#39;s still going to be a lot on your plate. You\u0026#39;re 100% right. There is. There\u0026#39;s still a lot of work to do, which is what I want to offer to, to some of you might be worth it.\u003c/p\u003e\n\n\u003cp\u003e00:09:04:13 - 00:09:26:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBudget wise, communications done for you. It\u0026#39;s a service that I offer. And I will run your website. Or I will do graphics and video, or I will run your YouTube and social media. Each of those different buckets and categories is a different price point. Or you can bundle them all together for, a different price point link down below to inquire about that.\u003c/p\u003e\n\n\u003cp\u003e00:09:26:25 - 00:09:31:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut let me just tell you that it is a 10th of the cost of a\u003c/p\u003e\n\n\u003cp\u003e00:09:31:25 - 00:09:39:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfull time staff person. If you were to hire me and contract me to do communications for you and for your church and for your ministry,\u003c/p\u003e\n\n\u003cp\u003e00:09:39:18 - 00:09:47:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbecause there\u0026#39;s so much on your plate and you just you, you want it, but you don\u0026#39;t have the time or bandwidth or desire maybe even to learn it.\u003c/p\u003e\n\n\u003cp\u003e00:09:47:05 - 00:10:02:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I understand that. And at some point it\u0026#39;s just worth it, you know, to just get it off of your plate. And if that you\u0026#39;re in that zone and you don\u0026#39;t want the coaching, you don\u0026#39;t want to learn via the e-book, then great. Then check out what I have to offer communications for you. I will do things like inspect your website.\u003c/p\u003e\n\n\u003cp\u003e00:10:02:26 - 00:10:09:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI will optimize your search engine optimization. I will make your website as visitor friendly as possible.\u003c/p\u003e\n\n\u003cp\u003e00:10:09:03 - 00:10:09:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you\u003c/p\u003e\n\n\u003cp\u003e00:10:09:13 - 00:10:42:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwant to go in the graphics route, I can do graphic design for you. I can do series and events and pre screen and print graphics and all those types of things. Get those pesky jobs off of your plate. And if you want to optimize your church\u0026#39;s social media, live stream or YouTube profile messages, we can, do thumbnails, we can title the video, we can optimize the tags for search engine optimization and create chapters so that people can jump around in your videos, create playlists and online courses, and also create post shorts for your social\u003c/p\u003e\n\n\u003cp\u003e00:10:42:24 - 00:11:04:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmedia. Whatever works best and whatever you want done for you. All of it is linked down below in the description or in the show notes. I\u0026#39;d love to have you check those things out, but again, I appreciate you being here and listen. It is. The future of the church is online. It\u0026#39;s not only online, but are you? A wide portion of it is.\u003c/p\u003e\n\n\u003cp\u003e00:11:04:07 - 00:11:27:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the fact is, the more capacity and bandwidth that you have to take it there, the more effective I believe you will be to maximize your reach and your influence. So continue to pursue reaching people for Jesus. Continue to pursue the call and the assignment in which God has placed you, particularly right now in this season. And don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"Pastor, would you like to reach 300,000 people?\r\nMaybe you don’t even want virality, you just want to be relevant online, to serve guests and your existing church members\r\nWhatever the reason, I wonder…\r\nWhich components of your discipleship strategy are digital?\r\nAre any?","date_published":"2024-10-24T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/0a726c4a-c3f6-439c-8cdb-9d036fd10094.mp3","mime_type":"audio/mpeg","size_in_bytes":16524577,"duration_in_seconds":688}]},{"id":"4d9b0796-e6cc-4d0c-b9a2-a4d756692e53","title":"Episode 119: How Churches Can Use Social Media (Ideas \u0026 Examples) Part 4","url":"https://www.hybridministry.xyz/119","content_text":"💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n🔥 Transition \u0026amp; CapCut Template Suggestions🔥\nhttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\n\n=========\nDESCRIPTION\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\n\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/119\n======================================\n📓SHOWNOTES\n//Social Challenge 4 Part Playlist\nhttps://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026amp;list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\n\n//Custom Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\n💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n\n🔗 https://linktr.ee/clasonnick\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n🕰️TIMECODES\n00:00 Easy Social Media for Churches #4\n03:38 Bonus Idea\n05:09 My Social Calendar\n\n\n\nTRANSCRIPT\n00:00:00:00 - 00:00:05:21\nNick Clason | Hybrid Ministry\nEasy social media idea with examples. Part four. This is\n\n00:00:05:21 - 00:00:13:04\nNick Clason | Hybrid Ministry\nthe fourth and final installment of the playlist that we are currently in. Here on YouTube. Giving you\n\n00:00:13:04 - 00:00:20:09\nNick Clason | Hybrid Ministry\nas a youth pastor the four easiest idea with a bonus tip.\n\n00:00:20:09 - 00:00:31:08\nNick Clason | Hybrid Ministry\nNow, what we've been doing is we've been tracking through all of the different, social media, frameworks that I use in our student ministry that I have set students off to do.\n\n00:00:31:08 - 00:00:44:11\nNick Clason | Hybrid Ministry\nAnd that's the part that's easy. You know, these these games with these challenges, they may not be easy, but now that I have students owning it and that I have students running it, it is making my life and my job\n\n00:00:44:11 - 00:00:52:24\nNick Clason | Hybrid Ministry\nas a youth pastor incredibly easy. And so the fourth and final idea, the fourth and final piece of this installment is\n\n00:00:52:24 - 00:00:58:04\nNick Clason | Hybrid Ministry\ntransition videos paired with cap cut style memes.\n\n00:00:58:09 - 00:01:11:07\nNick Clason | Hybrid Ministry\nNow link right here. At the top of the video is a, episode I had with one of my friends, Erik with a K, and we talked about events and better event promotion, and I said, this is the only,\n\n00:01:11:07 - 00:01:22:13\nNick Clason | Hybrid Ministry\nway really to do event promotion on social media, because when you think about event promotion, more often than not you are thinking about, posting a graphic and letting people know about your event.\n\n00:01:22:15 - 00:01:35:00\nNick Clason | Hybrid Ministry\nBut those don't do very well on social for the, you know, and for the for the first and second part, people go on social media to be entertained, to laugh, to whatever. And so these transition style videos where it starts with the\n\n00:01:35:00 - 00:01:41:19\nNick Clason | Hybrid Ministry\nvideo of something else and the most popular one I can think about is like a, a bull, ramming a guy during the running of the bulls.\n\n00:01:41:19 - 00:02:15:28\nNick Clason | Hybrid Ministry\nAnd then all these people cutting right there to jumping into the back of some chairs and jumping into the back of some furniture at your church and inviting people in your, following you on social media, whatever, inviting them to church. And so these style videos are, a great way to, again, just like the other three that we've been talking about, to send your students out to batch record to tell them, hey, when, you know, when I say, go do this, jump here, do this, this back flip, like, whatever, whatever the the video demands of it.\n\n00:02:15:28 - 00:02:32:04\nNick Clason | Hybrid Ministry\nRight. And if you start looking for those videos on social media, you'll be able to find those videos on social media. And so, those transition style videos paired with cap cut style videos and so link down below, is a link that will take\n\n00:02:32:04 - 00:02:35:09\nNick Clason | Hybrid Ministry\nyou to my six favorite of each of those styles,\n\n00:02:35:09 - 00:02:42:06\nNick Clason | Hybrid Ministry\nsix of my favorite cap cut meme style videos, and six of my favorite transition based style videos.\n\n00:02:42:09 - 00:03:06:25\nNick Clason | Hybrid Ministry\nBut I also want to let you know that if you hop, down in the link in the description, you will get all of my topic ideas and all of my other templates that I've been talking about and teasing through the first three videos of this playlist. And so if you take each of those two free downloadable links, and then you go and you start filming content not just for your students, but with your students, that's really like the differentiate.\n\n00:03:06:25 - 00:03:07:17\nNick Clason | Hybrid Ministry\nThat's really\n\n00:03:07:17 - 00:03:32:03\nNick Clason | Hybrid Ministry\nwhat we're trying to encourage youth pastors and people in there. And people like running church social media to do film content with people, in your church film content, especially with your students, especially with the next generation. You do that for a while. Then you can begin to start to build up enough team, enough volunteer base to start handing some of these things off so that it's being done for you.\n\n00:03:32:03 - 00:03:50:21\nNick Clason | Hybrid Ministry\nAnd all you're doing then is worrying about your posting schedule. Now for the bonus tip. The bonus idea that I have is one of my all time favorite videos, and this one is, you can do it with students, or you can do it with yourself as a youth pastor. And I think that sometimes that makes the most sense.\n\n00:03:50:21 - 00:04:09:16\nNick Clason | Hybrid Ministry\nBut, it's a framework. And I saw it somewhere, somehow on a social media platform. But you're scrolling through and immediately when you get there, the person's just pointing like this, right? And they're pointing to a text on screen that says stay or scroll. And then underneath it, it says, why? Says stay your scroll, read Scripture with me.\n\n00:04:09:18 - 00:04:41:07\nNick Clason | Hybrid Ministry\nAnd then what you do is you read, portion of Scripture for 60s or less. And if you get done reading the scripture, you also, you also then just kind of give them like a little devotional idea, a little devotional thought on like, why you like the verse wise, challenging how it encourages people. And it's a really great way to integrate spiritual practice and spiritual content because like, think about you're physically reading scripture with, the people on your feed, the people that are following you.\n\n00:04:41:13 - 00:05:07:16\nNick Clason | Hybrid Ministry\nAnd if you think about the idea of hybrid taking your in-person and taking your digital and melding them together with the two, it's taking what you do in-person, which is teaching the Bible and sharing Jesus. And, you know, sharing his word and his truth and his gospel, and you're telling, and you're you're bringing that into the everyday moments in the everyday life components of your students and your followers on social media.\n\n00:05:07:17 - 00:05:09:20\nNick Clason | Hybrid Ministry\nIt's a fantastic,\n\n00:05:09:20 - 00:05:25:26\nNick Clason | Hybrid Ministry\ndevotional tool. Now, now that I have given you not only the four that you can do with your students, but that bonus tip of stay or scroll if you look here on screen, if you're watching on YouTube, I post two times per day. And so if every time you're with your students, you're having them batch record.\n\n00:05:25:26 - 00:05:37:02\nNick Clason | Hybrid Ministry\nSo if they're doing, night where they're, you know, capturing a bunch of “Drafts,” if they get 5 or 6, if you go to, you know, “Seven Questions,” they get 5 or 6 the next week. If they do “Man on the Street,” they do 5 or 6.\n\n00:05:37:02 - 00:05:39:27\nNick Clason | Hybrid Ministry\nAnd then if they do these transition style videos, they get 5 or 6.\n\n00:05:39:28 - 00:05:42:25\nNick Clason | Hybrid Ministry\nCap cut memes you give a couple 5 or 6, whatever.\n\n00:05:42:25 - 00:05:56:12\nNick Clason | Hybrid Ministry\nAnd you also, can sit down and do a bunch of these, “Stay or Scroll” videos, get, you know, as many as you can in one sitting with, four staff members. I was able to get like, 20, a couple weeks back. So you can get them pretty quick.\n\n00:05:56:14 - 00:06:12:22\nNick Clason | Hybrid Ministry\nAnd you. So you just start batch recording them. If you think about it, for me, I post five days a week because I work five days a week. I don't post on my days off. It's just like a margin thing. You could. It's not that big of a deal if you do. But, you know, I like to be off and be all the way off from work.\n\n00:06:12:22 - 00:06:32:24\nNick Clason | Hybrid Ministry\nAnd so, I post, three message clips per week, and then I post one of these other five things that we've talked about one draft, one seven questions, one transition video, one man on the street, and then one stay or scroll. So you add all those together. That's eight I post five days a week, twice a day.\n\n00:06:32:24 - 00:07:00:24\nNick Clason | Hybrid Ministry\nThat leaves me with two additional spots. One thing that I also do is and it's not video based, but I do a meme Monday. All right. I'm just as I'm scrolling social media, I ask other people in our team also, as they're scrolling social media to screenshot memes and put them in a meme folder. And so I have a meme folder with probably over 200 memes, and I just go in there and I just pick my favorite ones, download them, you know, move them to a new folder that says posted or archived or whatever.\n\n00:07:00:24 - 00:07:19:08\nNick Clason | Hybrid Ministry\nSo I don't, you know, use the same ones and consecutive weeks. And then I add so that fills in that additional spot there. And then the last spot is, when we meet on Wednesday nights, I walk around with my camera and I film little, snippets and little clips, and then I just bring that into cap cut.\n\n00:07:19:11 - 00:07:32:12\nNick Clason | Hybrid Ministry\nNo. So no cap. I bring them to TikTok, add all those clips, click a little button, they're called auto cut. And then, TikTok will create for me a little recap style video based on the clips that I have provided. And that's just like a recap video\n\n00:07:32:12 - 00:07:35:11\nNick Clason | Hybrid Ministry\nof our Wednesday night programing. So you add all those together.\n\n00:07:35:13 - 00:07:42:12\nNick Clason | Hybrid Ministry\nThe the four easy social media ideas run by my student ministry team who are both capturing it and now editing it, the\n\n00:07:42:12 - 00:07:43:11\nNick Clason | Hybrid Ministry\nstay or scroll, which\n\n00:07:43:11 - 00:07:47:05\nNick Clason | Hybrid Ministry\nthey can also edit that one. It's a really easy one to edit. And then my three\n\n00:07:47:05 - 00:07:48:23\nNick Clason | Hybrid Ministry\nmessage clips and then\n\n00:07:48:23 - 00:07:52:06\nNick Clason | Hybrid Ministry\nMeme Monday and then, the recap video, there's all\n\n00:07:52:06 - 00:07:54:17\nNick Clason | Hybrid Ministry\nten of my clips and then I interspersed throughout the week.\n\n00:07:54:17 - 00:08:11:13\nNick Clason | Hybrid Ministry\nAnd I don't do it like, you know, Meme Monday, obviously I post on Monday, my message clips, I post about same days. I do a Thursday because we had just preached on on Wednesday. I do it on Sunday because that's the connect group topic for that day. And then I do it again on Tuesday as just a reminder like, hey, don't forget this what we had talked about.\n\n00:08:11:20 - 00:08:32:21\nNick Clason | Hybrid Ministry\nAnd then the following Thursday I post again the new one because we had a new message on any given Wednesday. But all those other ones, those stay or scroll draft, seven questions, man on the Street and transition videos. I move those all throughout my week like I have kind of my my standing pillars like every day. You know, like Sunday is a teaching, Monday is Meme Monday.\n\n00:08:32:21 - 00:08:50:15\nNick Clason | Hybrid Ministry\nTuesday is another teaching clip. Wednesday is the recap, video and then Thursday is another teaching clip. So any of those five, I just sprinkle them throughout any of those other places. And so I try to post like one draft per week. I try to post like one seven questions per week. I try to post like one man on the street per week.\n\n00:08:50:19 - 00:09:07:08\nNick Clason | Hybrid Ministry\nAnd if I've already posted one, then you know, on Sunday. Then when I get to Monday, I'm not going to do double duty and post another draft. I'll go get one of the other ones. And the beautiful thing is, I store all of that stuff in Google Drive, and I know I created just like an archive folder. And so when I've posted it, I move it into archive.\n\n00:09:07:08 - 00:09:10:03\nNick Clason | Hybrid Ministry\nAnd so any of the ones that are an archive, I've already done, any\n\n00:09:10:03 - 00:09:25:16\nNick Clason | Hybrid Ministry\nof the ones that are not in archive, I I know I'm free to post and then I post it and I move it to archive and that's it. I don't use a scheduling tool. I still post to Facebook, Instagram, TikTok and YouTube, and I do those all directly from my phone.\n\n00:09:25:16 - 00:09:43:21\nNick Clason | Hybrid Ministry\nSo I'll go on Google Drive on my phone, download the video, and then go post it in all three places. I may copy and paste the caption as I'm going and post it in all three places. And then and then I delete it off my phone, you know, to keep, keep phone storage clean so that is my easy idea for you.\n\n00:09:43:21 - 00:10:05:29\nNick Clason | Hybrid Ministry\nThese transition style videos are really fun. They're really like, kind of a, fun thing to do with your students and also fun to edit. They're just goofy and they're funny, and, students love it. So I hope this is helpful to you. I hope this playlist was helpful to you. But as you're moving on and as you're beginning to implement this strategy, I just I wonder if you are thinking like, okay, that's great.\n\n00:10:05:29 - 00:10:30:20\nNick Clason | Hybrid Ministry\nNow how do I get more people here to my events? Well, I talked about it earlier. Me and my friend Erik sat down and we talked through a two part episode. It's going to be linked right here. His video on his channel about how to program, an outreach event for your student ministry, and then this video right here on my channel, which is how you use social media to promote, that said event in your student ministry.\n\n00:10:30:25 - 00:10:40:27\nNick Clason | Hybrid Ministry\nYou go check both of those videos. If you haven't yet, give him a subscribe and go follow his channel. But until next time. And as always, don't forget my friends to stay hybrid.","content_html":"\u003cp\u003e\u003cstrong\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🔥 Transition \u0026amp; CapCut Template Suggestions🔥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e=========\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\u003cbr\u003e\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\u003c/p\u003e\n\n\u003cp\u003e//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/119\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/119\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓SHOWNOTES\u003cbr\u003e\n//Social Challenge 4 Part Playlist\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026amp;list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Custom Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch1\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🆓 FREEBIES 🆓\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003c/p\u003e\n\n\u003ch1\u003e🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🛠️TOOLS\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Easy Social Media for Churches #4\u003cbr\u003e\n03:38 Bonus Idea\u003cbr\u003e\n05:09 My Social Calendar\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:05:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nEasy social media idea with examples. Part four. This is\u003c/p\u003e\n\n\u003cp\u003e00:00:05:21 - 00:00:13:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthe fourth and final installment of the playlist that we are currently in. Here on YouTube. Giving you\u003c/p\u003e\n\n\u003cp\u003e00:00:13:04 - 00:00:20:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nas a youth pastor the four easiest idea with a bonus tip.\u003c/p\u003e\n\n\u003cp\u003e00:00:20:09 - 00:00:31:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, what we\u0026#39;ve been doing is we\u0026#39;ve been tracking through all of the different, social media, frameworks that I use in our student ministry that I have set students off to do.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:08 - 00:00:44:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s the part that\u0026#39;s easy. You know, these these games with these challenges, they may not be easy, but now that I have students owning it and that I have students running it, it is making my life and my job\u003c/p\u003e\n\n\u003cp\u003e00:00:44:11 - 00:00:52:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nas a youth pastor incredibly easy. And so the fourth and final idea, the fourth and final piece of this installment is\u003c/p\u003e\n\n\u003cp\u003e00:00:52:24 - 00:00:58:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ntransition videos paired with cap cut style memes.\u003c/p\u003e\n\n\u003cp\u003e00:00:58:09 - 00:01:11:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow link right here. At the top of the video is a, episode I had with one of my friends, Erik with a K, and we talked about events and better event promotion, and I said, this is the only,\u003c/p\u003e\n\n\u003cp\u003e00:01:11:07 - 00:01:22:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nway really to do event promotion on social media, because when you think about event promotion, more often than not you are thinking about, posting a graphic and letting people know about your event.\u003c/p\u003e\n\n\u003cp\u003e00:01:22:15 - 00:01:35:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut those don\u0026#39;t do very well on social for the, you know, and for the for the first and second part, people go on social media to be entertained, to laugh, to whatever. And so these transition style videos where it starts with the\u003c/p\u003e\n\n\u003cp\u003e00:01:35:00 - 00:01:41:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nvideo of something else and the most popular one I can think about is like a, a bull, ramming a guy during the running of the bulls.\u003c/p\u003e\n\n\u003cp\u003e00:01:41:19 - 00:02:15:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then all these people cutting right there to jumping into the back of some chairs and jumping into the back of some furniture at your church and inviting people in your, following you on social media, whatever, inviting them to church. And so these style videos are, a great way to, again, just like the other three that we\u0026#39;ve been talking about, to send your students out to batch record to tell them, hey, when, you know, when I say, go do this, jump here, do this, this back flip, like, whatever, whatever the the video demands of it.\u003c/p\u003e\n\n\u003cp\u003e00:02:15:28 - 00:02:32:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. And if you start looking for those videos on social media, you\u0026#39;ll be able to find those videos on social media. And so, those transition style videos paired with cap cut style videos and so link down below, is a link that will take\u003c/p\u003e\n\n\u003cp\u003e00:02:32:04 - 00:02:35:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou to my six favorite of each of those styles,\u003c/p\u003e\n\n\u003cp\u003e00:02:35:09 - 00:02:42:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsix of my favorite cap cut meme style videos, and six of my favorite transition based style videos.\u003c/p\u003e\n\n\u003cp\u003e00:02:42:09 - 00:03:06:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I also want to let you know that if you hop, down in the link in the description, you will get all of my topic ideas and all of my other templates that I\u0026#39;ve been talking about and teasing through the first three videos of this playlist. And so if you take each of those two free downloadable links, and then you go and you start filming content not just for your students, but with your students, that\u0026#39;s really like the differentiate.\u003c/p\u003e\n\n\u003cp\u003e00:03:06:25 - 00:03:07:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s really\u003c/p\u003e\n\n\u003cp\u003e00:03:07:17 - 00:03:32:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhat we\u0026#39;re trying to encourage youth pastors and people in there. And people like running church social media to do film content with people, in your church film content, especially with your students, especially with the next generation. You do that for a while. Then you can begin to start to build up enough team, enough volunteer base to start handing some of these things off so that it\u0026#39;s being done for you.\u003c/p\u003e\n\n\u003cp\u003e00:03:32:03 - 00:03:50:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd all you\u0026#39;re doing then is worrying about your posting schedule. Now for the bonus tip. The bonus idea that I have is one of my all time favorite videos, and this one is, you can do it with students, or you can do it with yourself as a youth pastor. And I think that sometimes that makes the most sense.\u003c/p\u003e\n\n\u003cp\u003e00:03:50:21 - 00:04:09:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut, it\u0026#39;s a framework. And I saw it somewhere, somehow on a social media platform. But you\u0026#39;re scrolling through and immediately when you get there, the person\u0026#39;s just pointing like this, right? And they\u0026#39;re pointing to a text on screen that says stay or scroll. And then underneath it, it says, why? Says stay your scroll, read Scripture with me.\u003c/p\u003e\n\n\u003cp\u003e00:04:09:18 - 00:04:41:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then what you do is you read, portion of Scripture for 60s or less. And if you get done reading the scripture, you also, you also then just kind of give them like a little devotional idea, a little devotional thought on like, why you like the verse wise, challenging how it encourages people. And it\u0026#39;s a really great way to integrate spiritual practice and spiritual content because like, think about you\u0026#39;re physically reading scripture with, the people on your feed, the people that are following you.\u003c/p\u003e\n\n\u003cp\u003e00:04:41:13 - 00:05:07:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you think about the idea of hybrid taking your in-person and taking your digital and melding them together with the two, it\u0026#39;s taking what you do in-person, which is teaching the Bible and sharing Jesus. And, you know, sharing his word and his truth and his gospel, and you\u0026#39;re telling, and you\u0026#39;re you\u0026#39;re bringing that into the everyday moments in the everyday life components of your students and your followers on social media.\u003c/p\u003e\n\n\u003cp\u003e00:05:07:17 - 00:05:09:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s a fantastic,\u003c/p\u003e\n\n\u003cp\u003e00:05:09:20 - 00:05:25:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndevotional tool. Now, now that I have given you not only the four that you can do with your students, but that bonus tip of stay or scroll if you look here on screen, if you\u0026#39;re watching on YouTube, I post two times per day. And so if every time you\u0026#39;re with your students, you\u0026#39;re having them batch record.\u003c/p\u003e\n\n\u003cp\u003e00:05:25:26 - 00:05:37:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if they\u0026#39;re doing, night where they\u0026#39;re, you know, capturing a bunch of “Drafts,” if they get 5 or 6, if you go to, you know, “Seven Questions,” they get 5 or 6 the next week. If they do “Man on the Street,” they do 5 or 6.\u003c/p\u003e\n\n\u003cp\u003e00:05:37:02 - 00:05:39:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then if they do these transition style videos, they get 5 or 6.\u003c/p\u003e\n\n\u003cp\u003e00:05:39:28 - 00:05:42:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nCap cut memes you give a couple 5 or 6, whatever.\u003c/p\u003e\n\n\u003cp\u003e00:05:42:25 - 00:05:56:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you also, can sit down and do a bunch of these, “Stay or Scroll” videos, get, you know, as many as you can in one sitting with, four staff members. I was able to get like, 20, a couple weeks back. So you can get them pretty quick.\u003c/p\u003e\n\n\u003cp\u003e00:05:56:14 - 00:06:12:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you. So you just start batch recording them. If you think about it, for me, I post five days a week because I work five days a week. I don\u0026#39;t post on my days off. It\u0026#39;s just like a margin thing. You could. It\u0026#39;s not that big of a deal if you do. But, you know, I like to be off and be all the way off from work.\u003c/p\u003e\n\n\u003cp\u003e00:06:12:22 - 00:06:32:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, I post, three message clips per week, and then I post one of these other five things that we\u0026#39;ve talked about one draft, one seven questions, one transition video, one man on the street, and then one stay or scroll. So you add all those together. That\u0026#39;s eight I post five days a week, twice a day.\u003c/p\u003e\n\n\u003cp\u003e00:06:32:24 - 00:07:00:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat leaves me with two additional spots. One thing that I also do is and it\u0026#39;s not video based, but I do a meme Monday. All right. I\u0026#39;m just as I\u0026#39;m scrolling social media, I ask other people in our team also, as they\u0026#39;re scrolling social media to screenshot memes and put them in a meme folder. And so I have a meme folder with probably over 200 memes, and I just go in there and I just pick my favorite ones, download them, you know, move them to a new folder that says posted or archived or whatever.\u003c/p\u003e\n\n\u003cp\u003e00:07:00:24 - 00:07:19:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I don\u0026#39;t, you know, use the same ones and consecutive weeks. And then I add so that fills in that additional spot there. And then the last spot is, when we meet on Wednesday nights, I walk around with my camera and I film little, snippets and little clips, and then I just bring that into cap cut.\u003c/p\u003e\n\n\u003cp\u003e00:07:19:11 - 00:07:32:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNo. So no cap. I bring them to TikTok, add all those clips, click a little button, they\u0026#39;re called auto cut. And then, TikTok will create for me a little recap style video based on the clips that I have provided. And that\u0026#39;s just like a recap video\u003c/p\u003e\n\n\u003cp\u003e00:07:32:12 - 00:07:35:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof our Wednesday night programing. So you add all those together.\u003c/p\u003e\n\n\u003cp\u003e00:07:35:13 - 00:07:42:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe the four easy social media ideas run by my student ministry team who are both capturing it and now editing it, the\u003c/p\u003e\n\n\u003cp\u003e00:07:42:12 - 00:07:43:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nstay or scroll, which\u003c/p\u003e\n\n\u003cp\u003e00:07:43:11 - 00:07:47:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthey can also edit that one. It\u0026#39;s a really easy one to edit. And then my three\u003c/p\u003e\n\n\u003cp\u003e00:07:47:05 - 00:07:48:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmessage clips and then\u003c/p\u003e\n\n\u003cp\u003e00:07:48:23 - 00:07:52:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMeme Monday and then, the recap video, there\u0026#39;s all\u003c/p\u003e\n\n\u003cp\u003e00:07:52:06 - 00:07:54:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nten of my clips and then I interspersed throughout the week.\u003c/p\u003e\n\n\u003cp\u003e00:07:54:17 - 00:08:11:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I don\u0026#39;t do it like, you know, Meme Monday, obviously I post on Monday, my message clips, I post about same days. I do a Thursday because we had just preached on on Wednesday. I do it on Sunday because that\u0026#39;s the connect group topic for that day. And then I do it again on Tuesday as just a reminder like, hey, don\u0026#39;t forget this what we had talked about.\u003c/p\u003e\n\n\u003cp\u003e00:08:11:20 - 00:08:32:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the following Thursday I post again the new one because we had a new message on any given Wednesday. But all those other ones, those stay or scroll draft, seven questions, man on the Street and transition videos. I move those all throughout my week like I have kind of my my standing pillars like every day. You know, like Sunday is a teaching, Monday is Meme Monday.\u003c/p\u003e\n\n\u003cp\u003e00:08:32:21 - 00:08:50:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nTuesday is another teaching clip. Wednesday is the recap, video and then Thursday is another teaching clip. So any of those five, I just sprinkle them throughout any of those other places. And so I try to post like one draft per week. I try to post like one seven questions per week. I try to post like one man on the street per week.\u003c/p\u003e\n\n\u003cp\u003e00:08:50:19 - 00:09:07:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if I\u0026#39;ve already posted one, then you know, on Sunday. Then when I get to Monday, I\u0026#39;m not going to do double duty and post another draft. I\u0026#39;ll go get one of the other ones. And the beautiful thing is, I store all of that stuff in Google Drive, and I know I created just like an archive folder. And so when I\u0026#39;ve posted it, I move it into archive.\u003c/p\u003e\n\n\u003cp\u003e00:09:07:08 - 00:09:10:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so any of the ones that are an archive, I\u0026#39;ve already done, any\u003c/p\u003e\n\n\u003cp\u003e00:09:10:03 - 00:09:25:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof the ones that are not in archive, I I know I\u0026#39;m free to post and then I post it and I move it to archive and that\u0026#39;s it. I don\u0026#39;t use a scheduling tool. I still post to Facebook, Instagram, TikTok and YouTube, and I do those all directly from my phone.\u003c/p\u003e\n\n\u003cp\u003e00:09:25:16 - 00:09:43:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I\u0026#39;ll go on Google Drive on my phone, download the video, and then go post it in all three places. I may copy and paste the caption as I\u0026#39;m going and post it in all three places. And then and then I delete it off my phone, you know, to keep, keep phone storage clean so that is my easy idea for you.\u003c/p\u003e\n\n\u003cp\u003e00:09:43:21 - 00:10:05:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThese transition style videos are really fun. They\u0026#39;re really like, kind of a, fun thing to do with your students and also fun to edit. They\u0026#39;re just goofy and they\u0026#39;re funny, and, students love it. So I hope this is helpful to you. I hope this playlist was helpful to you. But as you\u0026#39;re moving on and as you\u0026#39;re beginning to implement this strategy, I just I wonder if you are thinking like, okay, that\u0026#39;s great.\u003c/p\u003e\n\n\u003cp\u003e00:10:05:29 - 00:10:30:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow how do I get more people here to my events? Well, I talked about it earlier. Me and my friend Erik sat down and we talked through a two part episode. It\u0026#39;s going to be linked right here. His video on his channel about how to program, an outreach event for your student ministry, and then this video right here on my channel, which is how you use social media to promote, that said event in your student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:10:30:25 - 00:10:40:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou go check both of those videos. If you haven\u0026#39;t yet, give him a subscribe and go follow his channel. But until next time. And as always, don\u0026#39;t forget my friends to stay hybrid.\u003c/p\u003e","summary":"The Fourth and Final Easy \u0026 Effective Social Media Idea for Churches and Youth Ministries!","date_published":"2024-10-17T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4d9b0796-e6cc-4d0c-b9a2-a4d756692e53.mp3","mime_type":"audio/mpeg","size_in_bytes":15464754,"duration_in_seconds":643}]},{"id":"93f3a519-283f-4a83-95d4-31b9db8e2f0d","title":"Episode 118: How Churches Can Use Social Media (Ideas \u0026 Examples) Part 3","url":"https://www.hybridministry.xyz/118","content_text":"💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n=========\nDESCRIPTION\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\n\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/117\n======================================\n📓SHOWNOTES\n//Social Challenge 4 Part Playlist\nhttps://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026amp;list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\n\n//Custom Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\n💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n//Giphy\nhttps://giphy.com/\n\n//Studio Tour \u0026amp; Gear Links\nhttps://www.youtube.com/watch?v=yVT1xvh9-5k\u0026amp;t=557s\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n\n🔗 https://linktr.ee/clasonnick\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n🕰️TIMECODES\n00:00 Easy Social Media for Churches #3\n01:41 How to Play\n05:59 How to Add more Volunteers\n07:10 1C\n09:11 2C\n10:45 3C\n13:39 Easy Social Media Idea #4\n\n\n\nTRANSCRIPT\n00:00:00:00 - 00:00:02:17\nNick Clason | Hybrid Ministry\nEasy social media idea for\n\n00:00:02:17 - 00:00:06:11\nNick Clason | Hybrid Ministry\nchurches and youth ministries. Part three. In\n\n00:00:06:11 - 00:00:15:06\nNick Clason | Hybrid Ministry\nthis video, I'm going to share with you one of, if not the easiest way to start creating custom social media content for you and your\n\n00:00:15:06 - 00:00:23:01\nNick Clason | Hybrid Ministry\nchurch, in your youth ministry, with you, with your leaders, with your students. This is a continuation of the video playlist which is linked right\n\n00:00:23:01 - 00:00:23:10\nNick Clason | Hybrid Ministry\nhere.\n\n00:00:23:10 - 00:00:27:20\nNick Clason | Hybrid Ministry\nThis is part three out of four of what I do in my four\n\n00:00:27:20 - 00:00:31:08\nNick Clason | Hybrid Ministry\npart social media strategy. For me and my churches.\n\n00:00:31:08 - 00:00:37:02\nNick Clason | Hybrid Ministry\nYou know, I've been in youth ministry for 14 years, and this is easily the best\n\n00:00:37:02 - 00:00:55:27\nNick Clason | Hybrid Ministry\nstrategy and the one that we have seen the most traction with not only creating good custom social media content for our church and our student ministry, but also with adding people to our social media team so that I have less on my plate as a youth pastor to do, and there's more ministry being passed off and handed off to our students.\n\n00:00:55:27 - 00:01:17:20\nNick Clason | Hybrid Ministry\nAnd I'm also going to share with you in this video my three part proven three C formula for adding student volunteers to our social media team. And as always, if you're here on YouTube, don't forget that there are chapters included at the bottom of this video so that you can go ahead and skip around. But my social challenge idea number three is called man on the Street.\n\n00:01:17:21 - 00:01:41:04\nNick Clason | Hybrid Ministry\nNow you don't have to call it man on the street, but essentially you've seen these style videos. It's interview style videos where you have someone walking around with a microphone and they're interviewing someone and asking them any sort of question and the comedy in it, or the interesting part in it is really just in the person's answers and or in the interaction or in the banter that may or may or may not go on between the two people.\n\n00:01:41:11 - 00:01:46:03\nNick Clason | Hybrid Ministry\nOne of the wins that we've seen, how we do it in our student ministry, is we create 4\n\n00:01:46:03 - 00:01:58:26\nNick Clason | Hybrid Ministry\nto 5 questions for any given night, in any given like season. So for example, a couple months back it was back to school. So we did a bunch of back to school sort of themed questions like, what's the worst cafeteria food you've ever had?\n\n00:01:58:26 - 00:02:06:18\nNick Clason | Hybrid Ministry\nWhat's the worst lunch food you've ever eaten? What's the what's your like number one thing on your back to school shopping list? And we ask\n\n00:02:06:18 - 00:02:11:22\nNick Clason | Hybrid Ministry\nall five questions to like as many people in that night as we can three, four,\n\n00:02:11:22 - 00:02:17:20\nNick Clason | Hybrid Ministry\nfive, six, seven interviews. And then what you do is you just take one of those questions and you spice up all the answers.\n\n00:02:17:27 - 00:02:33:07\nNick Clason | Hybrid Ministry\nYou may include them all. You may choose to leave some out if they're not as interesting or as good. And then you can also create like, just some interesting things in the edit. The power I believe on this is the power is done in the edit. And I have\n\n00:02:33:07 - 00:02:37:20\nNick Clason | Hybrid Ministry\nfound that this video in particular is one that students really enjoy editing.\n\n00:02:37:20 - 00:02:53:20\nNick Clason | Hybrid Ministry\nNow it is a little bit more complicated because, if you're doing it in something like Adobe Premiere Pro, you may just end up with a lot of different layers. And if you're not a skilled editor or if you don't have experience in editing something like this, you may just get turned around. So this one is tougher to hand off to volunteers.\n\n00:02:53:22 - 00:03:04:24\nNick Clason | Hybrid Ministry\nWhich is why in the last video, my seven questions video, is where I want to encourage students to start that one seems like, easy first kind of starting spot, but this one students can really let their creativity\n\n00:03:04:24 - 00:03:15:22\nNick Clason | Hybrid Ministry\nrun wild. And so what we do is we just do like five different questions seasonally based. And so as this video drops mid-October, you might do some Halloween, you might do some Thanksgiving videos.\n\n00:03:15:22 - 00:03:16:21\nNick Clason | Hybrid Ministry\nAnd so you might\n\n00:03:16:21 - 00:03:39:01\nNick Clason | Hybrid Ministry\ndo like what are what is the best Halloween candy? What is the worst Halloween? Cat candy or, like, thing you've ever gotten in your bucket as you've gone trick or treating? What is your, least favorite Thanksgiving food? You get to the Thanksgiving table and you see it on the table and you're like, oh man, I can't believe that that is being served right now.\n\n00:03:39:04 - 00:03:46:24\nNick Clason | Hybrid Ministry\nWhat are you going to be asking for for Christmas? And then what is the worst road trip you've ever taken around Christmas or\n\n00:03:46:24 - 00:03:55:17\nNick Clason | Hybrid Ministry\nsomething like that? Right. There's five questions you ask all five of those, and then you ask as many people as you can. You can do this with the gear list link\n\n00:03:55:17 - 00:03:57:20\nNick Clason | Hybrid Ministry\ndown below in the template.\n\n00:03:57:22 - 00:03:58:16\nNick Clason | Hybrid Ministry\nIt's the one that's\n\n00:03:58:16 - 00:04:13:23\nNick Clason | Hybrid Ministry\nbeen included in all of these videos. It's got my Photoshop template for the last two videos. It's got gear recommendations, it's got topic recommendations. And you can take those topics and you can use them for seven questions. You can take them and use them for drafts, or you can take them and curate and curtail them to be working for you.\n\n00:04:13:23 - 00:04:35:02\nNick Clason | Hybrid Ministry\nAnd this man on the street style video. Now, go ahead and give me a like if this video so far has provided value and go ahead and give me a subscribe if this is something that you might think that you might start implementing in your student ministry. But like I said, the power is in the edit. So the more like gifts, B-roll or sound effects that you can create as people are giving answers, you can zoom\n\n00:04:35:02 - 00:04:37:12\nNick Clason | Hybrid Ministry\nin, you can zoom out, you can do like,\n\n00:04:37:12 - 00:04:39:25\nNick Clason | Hybrid Ministry\nlike one of my favorite resources.\n\n00:04:39:25 - 00:05:01:07\nNick Clason | Hybrid Ministry\nAnd I'll link it down below in the description is Giphy g I p h y.com and we can search GIFs there. And I've just sent students there and they will find GIFs, to kind of add on screen as people are giving answers and sometimes so much so that there's like so many GIFs on the screen that we don't even see the people, like answering the questions.\n\n00:05:01:10 - 00:05:17:23\nNick Clason | Hybrid Ministry\nBut this is, again, this is a great way for students to kind of let their creativity run wild. Now, here's the other thing that man on the street does. So if you're watching our last two videos, we talked about drafts and we talked about seven questions. Those are stationary videos. Those often they take place for us in our studio.\n\n00:05:17:28 - 00:05:38:19\nNick Clason | Hybrid Ministry\nIf you haven't seen our studio tour, go ahead, check out the link down below for that. But those happen in our studio. Those happen in a different section of the building. The good news about men on the street style videos is it forces us to get out of our studio, and it forces us to go be on the streets, go be all throughout the different spaces of our youth ministry.\n\n00:05:38:19 - 00:06:06:08\nNick Clason | Hybrid Ministry\nSo we have an outdoor sports basketball court, so they may be out there. We have an indoor rec room. They may be in there. We have a cafe, they may be in there in the lobby or whatever. And so, they're much more visible. And here's the good news about the visibility once they're visible and once they're doing it, we start to see a, a drastic uptick in people, and their interest level in joining our social media team.\n\n00:06:06:08 - 00:06:27:26\nNick Clason | Hybrid Ministry\nThey're like, hey, can I do this? Can I help, can I join? And so one of the markers, one of the values in, for us and for our student ministry, you know, the apostle Paul says, you shouldn't be a youth pastor. You shouldn't be the only one doing ministry. You should be handing the work of ministry off to equip the saints for works and acts of service.\n\n00:06:27:26 - 00:06:28:06\nNick Clason | Hybrid Ministry\nAnd so\n\n00:06:28:06 - 00:06:47:22\nNick Clason | Hybrid Ministry\nthat's our goal, not only just with the dots, but also with students as well. And so that needs to be our goal. That needs to be what we are aiming to do. And so, as we are growing and building these teams, less and less falls on your plate. You have to create the structure and the scaffolding, and you have to keep that train kind of moving down the tracks.\n\n00:06:47:22 - 00:06:49:11\nNick Clason | Hybrid Ministry\nBut ultimately you can hand\n\n00:06:49:11 - 00:07:07:28\nNick Clason | Hybrid Ministry\nsome of these things off. And this area in particular, a student ministry is something that students actually are interested in doing. No shade, no offense to get services and holding doors open and greeting people, but students love the opportunity. Or at least in general, students love the opportunity to get on camera, be on camera, or run the camera.\n\n00:07:07:29 - 00:07:33:14\nNick Clason | Hybrid Ministry\nSo with all that being said, here is my proven three C strategy for building a good student volunteer team. The first C is calendar. Actually calendar it out. And what I mean by that, I just use an Excel template and I, you know, have like week one, week two, week three, week four. Now most students get turned around by what any of that means.\n\n00:07:33:14 - 00:07:48:05\nNick Clason | Hybrid Ministry\nWhat is week one was week two, you know. So if you have typically any given like let's say your youth night is Wednesday night, any given month you have four Wednesdays in the month, but occasionally you'll have a fifth. And the fifth is what throws everybody off. Because\n\n00:07:48:05 - 00:07:52:02\nNick Clason | Hybrid Ministry\nif you schedule people once a month, they think they serve every four.\n\n00:07:52:09 - 00:08:12:11\nNick Clason | Hybrid Ministry\nBut if there's a fifth actually is every five, or if they serve every other week, then they may serve every other week. But you throw a fifth in there. And now that messes up when they're landing. And so for clarity, I like to just call it, if you're doing, you know, every other, first and third, second and fourth.\n\n00:08:12:13 - 00:08:26:20\nNick Clason | Hybrid Ministry\nAll right. And then you got figure out where your fifths are. So I like to do first, third and fifth. Okay. And I'll just explain to them, hey, if you're a fifth that means you'll do a first, a third, a fifth that'll feel like every other. But then when it rolls back around to the first, you're actually going to do two weeks in a row.\n\n00:08:26:22 - 00:08:42:01\nNick Clason | Hybrid Ministry\nJust brace for that. Just understand that, okay. And then like okay, they get it in theory. All right. I've even literally pulled up my Google calendar and I've showed them like this when it says August 7th. That's week one when it says August 14th, that's week two and it says 21st. That's week three, which is 28. That's week four.\n\n00:08:42:03 - 00:09:00:14\nNick Clason | Hybrid Ministry\nAnd then we we go to September. And I'm like, now you try it in September. Which one are the weeks you're serving if you're on week one and three for example. And like once they get that understanding it makes sense. Also, I can recommend some sort of scheduling feature, you know, for my tech team, I use planning center services for the rest of our team.\n\n00:09:00:14 - 00:09:30:21\nNick Clason | Hybrid Ministry\nWe use Church Community Builder, which is our church's database. Whatever you use, whatever you have, if you can send some sort of invitation for them to serve, that would be great. But that leads me to my second see in my building a strong volunteer team is contact. How are you going to contact them? See, here's what happens. A lot of times in churches is especially when serving with students, we want students to serve even in our greater teams on our church, like our tech team or worship team or our greeting team.\n\n00:09:30:23 - 00:09:54:02\nNick Clason | Hybrid Ministry\nBut we treat them once again, those teams like adults, and we should and we should start working them towards that. However, in most cases when you're scheduling adults, you're scheduling them through email. Most students do. They have an email. It's not a regular discipline of them checking it very often, if at all. And so in Planning Center and it also church community builder, both of them have integration for text messages.\n\n00:09:54:05 - 00:10:11:24\nNick Clason | Hybrid Ministry\nAnd most students are receiving text messages at this point. And then if students are not, we have to get to their parents. Right? And we say, okay, well, you have a phone, so I'm going to send this to your parents and you're going to get notified via your parents mobile. Whatever. Now, I handle that on an individual basis with every single student.\n\n00:10:11:25 - 00:10:31:03\nNick Clason | Hybrid Ministry\nIt's much more than just fill out this form, I'll put you on and I'll show you like I have that conversation. Let them know your first and third, and then I'll. I get from them what I need in order to contact them effectively and in my mind to contact every student effectively, I need to text them. And in both cases, both planning center and church community builder.\n\n00:10:31:03 - 00:10:49:25\nNick Clason | Hybrid Ministry\nI need to know their cell phone carrier. It's a weird question. Most students know the answer to it. It's like, is it AT\u0026amp;T? Is it Verizon? Is it T-Mobile? Once I put that in, I'm able to schedule them and they're able to get text message notifications for when they're scheduled. And then the last piece of it, the third key is conflicts.\n\n00:10:49:25 - 00:11:07:01\nNick Clason | Hybrid Ministry\nWhat do you do when you can't come to church. Set the expectation now. So I say your schedule first and third I'm going to text you. You're going to get a notification. Either accept it or decline it. Coach them up, train them how you want them to do that, and then say, if you can't make it, I need you to find yourself a sub.\n\n00:11:07:04 - 00:11:28:24\nNick Clason | Hybrid Ministry\nThat's how I prefer to do it. You don't have to do it. That way. If you want them to tell you about conflicts and decline and you go find their sub, that's fine. It just adds work back straight to your play as opposed to them finding a sub on their own and then letting you know, hey, I'm not going to be there and I got so-and-so to fill in for me, then all your bases are covered.\n\n00:11:28:26 - 00:11:42:19\nNick Clason | Hybrid Ministry\nAnd so when you're building a social media team, you kind of have two prongs to it. You have your capturing or your filming of it, and then you also have your editing of it. And so you can truly have like an infinite number of volunteers\n\n00:11:42:19 - 00:11:47:22\nNick Clason | Hybrid Ministry\nwe've found for like, seven questions, just our videos. It's good to have a camera operator.\n\n00:11:47:22 - 00:12:12:08\nNick Clason | Hybrid Ministry\nIf we're doing separate microphones, it's good to have a microphone operator. We've also found it's good to have like a director, someone who's telling the people on, the talent, so to speak, what they're doing. We've even found it's good to have, TV, off, off camera that the people. So if I'm on camera playing the game, there's a TV right over there, and it's keeping track of the number of questions is even got the scripts like on a slide for them.\n\n00:12:12:08 - 00:12:28:09\nNick Clason | Hybrid Ministry\nSo it's good to have a person running that. And then the last, like I said, we're in a studio. And so there are people in the hallway kind of waiting. It's good to have a host, a person out in the hallway, a person making sure that they're quiet so that when you're filming, you're not getting like the audio bleed over or whatever.\n\n00:12:28:11 - 00:12:46:18\nNick Clason | Hybrid Ministry\nSo you can have up to five people on that week. All right. And then if you have five people that week and say five people on the week that you do drafts and you might not need as many when you're doing man on the Street or the other video that we're going to look at in my fourth and final installment of, church social media that is done easy for you.\n\n00:12:46:21 - 00:13:05:16\nNick Clason | Hybrid Ministry\nBut you can theoretically see how you can get to ten, 12, 15 different people. And then you add editors on top of that. When are they coming into the office? Do they have the gear at home? Can they edit it on something like cap cut on their app, on their phone, and then deliver that content back to you so that you can post it?\n\n00:13:05:18 - 00:13:21:14\nNick Clason | Hybrid Ministry\nOr can you even have them just in charge of the posting calendar and the posting schedule, and you can just hand those things off to it. So again, the point is the sky's the limit if you only have 2 or 3 students who are on your team, you just have them work every week, right? Or you do these every other week and that's when they serve.\n\n00:13:21:14 - 00:13:38:11\nNick Clason | Hybrid Ministry\nAnd then the athletes that you don't have anything for social media. But as you're building your team, you need to work through that three see framework, the calendar. How are you going to communicate it? Where are you going to print it? Where are they going to see it? How are you going to handle first, third, fifth Sundays? How are you going to contact them and how are you going to handle conflicts?\n\n00:13:38:11 - 00:13:58:12\nNick Clason | Hybrid Ministry\nNow moving on to our fourth and final video in this playlist. In this strategy, we are going to link it right here on screen. So you can go ahead and take a look at that fourth and final easy social media idea for churches and for youth ministries. Don't forget, we had the Hybrid Ministry show are trying to make digital discipleship easy, possible and accessible.\n\n00:13:58:12 - 00:14:02:05\nNick Clason | Hybrid Ministry\nSo as always, don't forget to stay hybrid.","content_html":"\u003cp\u003e\u003cstrong\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e=========\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\u003cbr\u003e\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\u003c/p\u003e\n\n\u003cp\u003e//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/117\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/117\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓SHOWNOTES\u003cbr\u003e\n//Social Challenge 4 Part Playlist\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026amp;list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Custom Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Giphy\u003cbr\u003e\n\u003ca href=\"https://giphy.com/\" rel=\"nofollow\"\u003ehttps://giphy.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Studio Tour \u0026amp; Gear Links\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=yVT1xvh9-5k\u0026t=557s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=yVT1xvh9-5k\u0026amp;t=557s\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch1\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🆓 FREEBIES 🆓\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003c/p\u003e\n\n\u003ch1\u003e🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🛠️TOOLS\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Easy Social Media for Churches #3\u003cbr\u003e\n01:41 How to Play\u003cbr\u003e\n05:59 How to Add more Volunteers\u003cbr\u003e\n07:10 1C\u003cbr\u003e\n09:11 2C\u003cbr\u003e\n10:45 3C\u003cbr\u003e\n13:39 Easy Social Media Idea #4\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:02:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nEasy social media idea for\u003c/p\u003e\n\n\u003cp\u003e00:00:02:17 - 00:00:06:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nchurches and youth ministries. Part three. In\u003c/p\u003e\n\n\u003cp\u003e00:00:06:11 - 00:00:15:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthis video, I\u0026#39;m going to share with you one of, if not the easiest way to start creating custom social media content for you and your\u003c/p\u003e\n\n\u003cp\u003e00:00:15:06 - 00:00:23:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nchurch, in your youth ministry, with you, with your leaders, with your students. This is a continuation of the video playlist which is linked right\u003c/p\u003e\n\n\u003cp\u003e00:00:23:01 - 00:00:23:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhere.\u003c/p\u003e\n\n\u003cp\u003e00:00:23:10 - 00:00:27:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis is part three out of four of what I do in my four\u003c/p\u003e\n\n\u003cp\u003e00:00:27:20 - 00:00:31:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\npart social media strategy. For me and my churches.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:08 - 00:00:37:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know, I\u0026#39;ve been in youth ministry for 14 years, and this is easily the best\u003c/p\u003e\n\n\u003cp\u003e00:00:37:02 - 00:00:55:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nstrategy and the one that we have seen the most traction with not only creating good custom social media content for our church and our student ministry, but also with adding people to our social media team so that I have less on my plate as a youth pastor to do, and there\u0026#39;s more ministry being passed off and handed off to our students.\u003c/p\u003e\n\n\u003cp\u003e00:00:55:27 - 00:01:17:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I\u0026#39;m also going to share with you in this video my three part proven three C formula for adding student volunteers to our social media team. And as always, if you\u0026#39;re here on YouTube, don\u0026#39;t forget that there are chapters included at the bottom of this video so that you can go ahead and skip around. But my social challenge idea number three is called man on the Street.\u003c/p\u003e\n\n\u003cp\u003e00:01:17:21 - 00:01:41:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow you don\u0026#39;t have to call it man on the street, but essentially you\u0026#39;ve seen these style videos. It\u0026#39;s interview style videos where you have someone walking around with a microphone and they\u0026#39;re interviewing someone and asking them any sort of question and the comedy in it, or the interesting part in it is really just in the person\u0026#39;s answers and or in the interaction or in the banter that may or may or may not go on between the two people.\u003c/p\u003e\n\n\u003cp\u003e00:01:41:11 - 00:01:46:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOne of the wins that we\u0026#39;ve seen, how we do it in our student ministry, is we create 4\u003c/p\u003e\n\n\u003cp\u003e00:01:46:03 - 00:01:58:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nto 5 questions for any given night, in any given like season. So for example, a couple months back it was back to school. So we did a bunch of back to school sort of themed questions like, what\u0026#39;s the worst cafeteria food you\u0026#39;ve ever had?\u003c/p\u003e\n\n\u003cp\u003e00:01:58:26 - 00:02:06:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat\u0026#39;s the worst lunch food you\u0026#39;ve ever eaten? What\u0026#39;s the what\u0026#39;s your like number one thing on your back to school shopping list? And we ask\u003c/p\u003e\n\n\u003cp\u003e00:02:06:18 - 00:02:11:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nall five questions to like as many people in that night as we can three, four,\u003c/p\u003e\n\n\u003cp\u003e00:02:11:22 - 00:02:17:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfive, six, seven interviews. And then what you do is you just take one of those questions and you spice up all the answers.\u003c/p\u003e\n\n\u003cp\u003e00:02:17:27 - 00:02:33:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou may include them all. You may choose to leave some out if they\u0026#39;re not as interesting or as good. And then you can also create like, just some interesting things in the edit. The power I believe on this is the power is done in the edit. And I have\u003c/p\u003e\n\n\u003cp\u003e00:02:33:07 - 00:02:37:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfound that this video in particular is one that students really enjoy editing.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:20 - 00:02:53:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow it is a little bit more complicated because, if you\u0026#39;re doing it in something like Adobe Premiere Pro, you may just end up with a lot of different layers. And if you\u0026#39;re not a skilled editor or if you don\u0026#39;t have experience in editing something like this, you may just get turned around. So this one is tougher to hand off to volunteers.\u003c/p\u003e\n\n\u003cp\u003e00:02:53:22 - 00:03:04:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhich is why in the last video, my seven questions video, is where I want to encourage students to start that one seems like, easy first kind of starting spot, but this one students can really let their creativity\u003c/p\u003e\n\n\u003cp\u003e00:03:04:24 - 00:03:15:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nrun wild. And so what we do is we just do like five different questions seasonally based. And so as this video drops mid-October, you might do some Halloween, you might do some Thanksgiving videos.\u003c/p\u003e\n\n\u003cp\u003e00:03:15:22 - 00:03:16:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you might\u003c/p\u003e\n\n\u003cp\u003e00:03:16:21 - 00:03:39:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndo like what are what is the best Halloween candy? What is the worst Halloween? Cat candy or, like, thing you\u0026#39;ve ever gotten in your bucket as you\u0026#39;ve gone trick or treating? What is your, least favorite Thanksgiving food? You get to the Thanksgiving table and you see it on the table and you\u0026#39;re like, oh man, I can\u0026#39;t believe that that is being served right now.\u003c/p\u003e\n\n\u003cp\u003e00:03:39:04 - 00:03:46:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat are you going to be asking for for Christmas? And then what is the worst road trip you\u0026#39;ve ever taken around Christmas or\u003c/p\u003e\n\n\u003cp\u003e00:03:46:24 - 00:03:55:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsomething like that? Right. There\u0026#39;s five questions you ask all five of those, and then you ask as many people as you can. You can do this with the gear list link\u003c/p\u003e\n\n\u003cp\u003e00:03:55:17 - 00:03:57:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ndown below in the template.\u003c/p\u003e\n\n\u003cp\u003e00:03:57:22 - 00:03:58:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s the one that\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:03:58:16 - 00:04:13:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbeen included in all of these videos. It\u0026#39;s got my Photoshop template for the last two videos. It\u0026#39;s got gear recommendations, it\u0026#39;s got topic recommendations. And you can take those topics and you can use them for seven questions. You can take them and use them for drafts, or you can take them and curate and curtail them to be working for you.\u003c/p\u003e\n\n\u003cp\u003e00:04:13:23 - 00:04:35:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd this man on the street style video. Now, go ahead and give me a like if this video so far has provided value and go ahead and give me a subscribe if this is something that you might think that you might start implementing in your student ministry. But like I said, the power is in the edit. So the more like gifts, B-roll or sound effects that you can create as people are giving answers, you can zoom\u003c/p\u003e\n\n\u003cp\u003e00:04:35:02 - 00:04:37:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin, you can zoom out, you can do like,\u003c/p\u003e\n\n\u003cp\u003e00:04:37:12 - 00:04:39:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlike one of my favorite resources.\u003c/p\u003e\n\n\u003cp\u003e00:04:39:25 - 00:05:01:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I\u0026#39;ll link it down below in the description is Giphy g I p h y.com and we can search GIFs there. And I\u0026#39;ve just sent students there and they will find GIFs, to kind of add on screen as people are giving answers and sometimes so much so that there\u0026#39;s like so many GIFs on the screen that we don\u0026#39;t even see the people, like answering the questions.\u003c/p\u003e\n\n\u003cp\u003e00:05:01:10 - 00:05:17:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut this is, again, this is a great way for students to kind of let their creativity run wild. Now, here\u0026#39;s the other thing that man on the street does. So if you\u0026#39;re watching our last two videos, we talked about drafts and we talked about seven questions. Those are stationary videos. Those often they take place for us in our studio.\u003c/p\u003e\n\n\u003cp\u003e00:05:17:28 - 00:05:38:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you haven\u0026#39;t seen our studio tour, go ahead, check out the link down below for that. But those happen in our studio. Those happen in a different section of the building. The good news about men on the street style videos is it forces us to get out of our studio, and it forces us to go be on the streets, go be all throughout the different spaces of our youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:05:38:19 - 00:06:06:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo we have an outdoor sports basketball court, so they may be out there. We have an indoor rec room. They may be in there. We have a cafe, they may be in there in the lobby or whatever. And so, they\u0026#39;re much more visible. And here\u0026#39;s the good news about the visibility once they\u0026#39;re visible and once they\u0026#39;re doing it, we start to see a, a drastic uptick in people, and their interest level in joining our social media team.\u003c/p\u003e\n\n\u003cp\u003e00:06:06:08 - 00:06:27:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey\u0026#39;re like, hey, can I do this? Can I help, can I join? And so one of the markers, one of the values in, for us and for our student ministry, you know, the apostle Paul says, you shouldn\u0026#39;t be a youth pastor. You shouldn\u0026#39;t be the only one doing ministry. You should be handing the work of ministry off to equip the saints for works and acts of service.\u003c/p\u003e\n\n\u003cp\u003e00:06:27:26 - 00:06:28:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so\u003c/p\u003e\n\n\u003cp\u003e00:06:28:06 - 00:06:47:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat\u0026#39;s our goal, not only just with the dots, but also with students as well. And so that needs to be our goal. That needs to be what we are aiming to do. And so, as we are growing and building these teams, less and less falls on your plate. You have to create the structure and the scaffolding, and you have to keep that train kind of moving down the tracks.\u003c/p\u003e\n\n\u003cp\u003e00:06:47:22 - 00:06:49:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut ultimately you can hand\u003c/p\u003e\n\n\u003cp\u003e00:06:49:11 - 00:07:07:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsome of these things off. And this area in particular, a student ministry is something that students actually are interested in doing. No shade, no offense to get services and holding doors open and greeting people, but students love the opportunity. Or at least in general, students love the opportunity to get on camera, be on camera, or run the camera.\u003c/p\u003e\n\n\u003cp\u003e00:07:07:29 - 00:07:33:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo with all that being said, here is my proven three C strategy for building a good student volunteer team. The first C is calendar. Actually calendar it out. And what I mean by that, I just use an Excel template and I, you know, have like week one, week two, week three, week four. Now most students get turned around by what any of that means.\u003c/p\u003e\n\n\u003cp\u003e00:07:33:14 - 00:07:48:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat is week one was week two, you know. So if you have typically any given like let\u0026#39;s say your youth night is Wednesday night, any given month you have four Wednesdays in the month, but occasionally you\u0026#39;ll have a fifth. And the fifth is what throws everybody off. Because\u003c/p\u003e\n\n\u003cp\u003e00:07:48:05 - 00:07:52:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nif you schedule people once a month, they think they serve every four.\u003c/p\u003e\n\n\u003cp\u003e00:07:52:09 - 00:08:12:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if there\u0026#39;s a fifth actually is every five, or if they serve every other week, then they may serve every other week. But you throw a fifth in there. And now that messes up when they\u0026#39;re landing. And so for clarity, I like to just call it, if you\u0026#39;re doing, you know, every other, first and third, second and fourth.\u003c/p\u003e\n\n\u003cp\u003e00:08:12:13 - 00:08:26:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll right. And then you got figure out where your fifths are. So I like to do first, third and fifth. Okay. And I\u0026#39;ll just explain to them, hey, if you\u0026#39;re a fifth that means you\u0026#39;ll do a first, a third, a fifth that\u0026#39;ll feel like every other. But then when it rolls back around to the first, you\u0026#39;re actually going to do two weeks in a row.\u003c/p\u003e\n\n\u003cp\u003e00:08:26:22 - 00:08:42:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nJust brace for that. Just understand that, okay. And then like okay, they get it in theory. All right. I\u0026#39;ve even literally pulled up my Google calendar and I\u0026#39;ve showed them like this when it says August 7th. That\u0026#39;s week one when it says August 14th, that\u0026#39;s week two and it says 21st. That\u0026#39;s week three, which is 28. That\u0026#39;s week four.\u003c/p\u003e\n\n\u003cp\u003e00:08:42:03 - 00:09:00:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then we we go to September. And I\u0026#39;m like, now you try it in September. Which one are the weeks you\u0026#39;re serving if you\u0026#39;re on week one and three for example. And like once they get that understanding it makes sense. Also, I can recommend some sort of scheduling feature, you know, for my tech team, I use planning center services for the rest of our team.\u003c/p\u003e\n\n\u003cp\u003e00:09:00:14 - 00:09:30:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe use Church Community Builder, which is our church\u0026#39;s database. Whatever you use, whatever you have, if you can send some sort of invitation for them to serve, that would be great. But that leads me to my second see in my building a strong volunteer team is contact. How are you going to contact them? See, here\u0026#39;s what happens. A lot of times in churches is especially when serving with students, we want students to serve even in our greater teams on our church, like our tech team or worship team or our greeting team.\u003c/p\u003e\n\n\u003cp\u003e00:09:30:23 - 00:09:54:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut we treat them once again, those teams like adults, and we should and we should start working them towards that. However, in most cases when you\u0026#39;re scheduling adults, you\u0026#39;re scheduling them through email. Most students do. They have an email. It\u0026#39;s not a regular discipline of them checking it very often, if at all. And so in Planning Center and it also church community builder, both of them have integration for text messages.\u003c/p\u003e\n\n\u003cp\u003e00:09:54:05 - 00:10:11:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd most students are receiving text messages at this point. And then if students are not, we have to get to their parents. Right? And we say, okay, well, you have a phone, so I\u0026#39;m going to send this to your parents and you\u0026#39;re going to get notified via your parents mobile. Whatever. Now, I handle that on an individual basis with every single student.\u003c/p\u003e\n\n\u003cp\u003e00:10:11:25 - 00:10:31:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s much more than just fill out this form, I\u0026#39;ll put you on and I\u0026#39;ll show you like I have that conversation. Let them know your first and third, and then I\u0026#39;ll. I get from them what I need in order to contact them effectively and in my mind to contact every student effectively, I need to text them. And in both cases, both planning center and church community builder.\u003c/p\u003e\n\n\u003cp\u003e00:10:31:03 - 00:10:49:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI need to know their cell phone carrier. It\u0026#39;s a weird question. Most students know the answer to it. It\u0026#39;s like, is it AT\u0026amp;T? Is it Verizon? Is it T-Mobile? Once I put that in, I\u0026#39;m able to schedule them and they\u0026#39;re able to get text message notifications for when they\u0026#39;re scheduled. And then the last piece of it, the third key is conflicts.\u003c/p\u003e\n\n\u003cp\u003e00:10:49:25 - 00:11:07:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat do you do when you can\u0026#39;t come to church. Set the expectation now. So I say your schedule first and third I\u0026#39;m going to text you. You\u0026#39;re going to get a notification. Either accept it or decline it. Coach them up, train them how you want them to do that, and then say, if you can\u0026#39;t make it, I need you to find yourself a sub.\u003c/p\u003e\n\n\u003cp\u003e00:11:07:04 - 00:11:28:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s how I prefer to do it. You don\u0026#39;t have to do it. That way. If you want them to tell you about conflicts and decline and you go find their sub, that\u0026#39;s fine. It just adds work back straight to your play as opposed to them finding a sub on their own and then letting you know, hey, I\u0026#39;m not going to be there and I got so-and-so to fill in for me, then all your bases are covered.\u003c/p\u003e\n\n\u003cp\u003e00:11:28:26 - 00:11:42:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so when you\u0026#39;re building a social media team, you kind of have two prongs to it. You have your capturing or your filming of it, and then you also have your editing of it. And so you can truly have like an infinite number of volunteers\u003c/p\u003e\n\n\u003cp\u003e00:11:42:19 - 00:11:47:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwe\u0026#39;ve found for like, seven questions, just our videos. It\u0026#39;s good to have a camera operator.\u003c/p\u003e\n\n\u003cp\u003e00:11:47:22 - 00:12:12:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf we\u0026#39;re doing separate microphones, it\u0026#39;s good to have a microphone operator. We\u0026#39;ve also found it\u0026#39;s good to have like a director, someone who\u0026#39;s telling the people on, the talent, so to speak, what they\u0026#39;re doing. We\u0026#39;ve even found it\u0026#39;s good to have, TV, off, off camera that the people. So if I\u0026#39;m on camera playing the game, there\u0026#39;s a TV right over there, and it\u0026#39;s keeping track of the number of questions is even got the scripts like on a slide for them.\u003c/p\u003e\n\n\u003cp\u003e00:12:12:08 - 00:12:28:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo it\u0026#39;s good to have a person running that. And then the last, like I said, we\u0026#39;re in a studio. And so there are people in the hallway kind of waiting. It\u0026#39;s good to have a host, a person out in the hallway, a person making sure that they\u0026#39;re quiet so that when you\u0026#39;re filming, you\u0026#39;re not getting like the audio bleed over or whatever.\u003c/p\u003e\n\n\u003cp\u003e00:12:28:11 - 00:12:46:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you can have up to five people on that week. All right. And then if you have five people that week and say five people on the week that you do drafts and you might not need as many when you\u0026#39;re doing man on the Street or the other video that we\u0026#39;re going to look at in my fourth and final installment of, church social media that is done easy for you.\u003c/p\u003e\n\n\u003cp\u003e00:12:46:21 - 00:13:05:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut you can theoretically see how you can get to ten, 12, 15 different people. And then you add editors on top of that. When are they coming into the office? Do they have the gear at home? Can they edit it on something like cap cut on their app, on their phone, and then deliver that content back to you so that you can post it?\u003c/p\u003e\n\n\u003cp\u003e00:13:05:18 - 00:13:21:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr can you even have them just in charge of the posting calendar and the posting schedule, and you can just hand those things off to it. So again, the point is the sky\u0026#39;s the limit if you only have 2 or 3 students who are on your team, you just have them work every week, right? Or you do these every other week and that\u0026#39;s when they serve.\u003c/p\u003e\n\n\u003cp\u003e00:13:21:14 - 00:13:38:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the athletes that you don\u0026#39;t have anything for social media. But as you\u0026#39;re building your team, you need to work through that three see framework, the calendar. How are you going to communicate it? Where are you going to print it? Where are they going to see it? How are you going to handle first, third, fifth Sundays? How are you going to contact them and how are you going to handle conflicts?\u003c/p\u003e\n\n\u003cp\u003e00:13:38:11 - 00:13:58:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow moving on to our fourth and final video in this playlist. In this strategy, we are going to link it right here on screen. So you can go ahead and take a look at that fourth and final easy social media idea for churches and for youth ministries. Don\u0026#39;t forget, we had the Hybrid Ministry show are trying to make digital discipleship easy, possible and accessible.\u003c/p\u003e\n\n\u003cp\u003e00:13:58:12 - 00:14:02:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo as always, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"My New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\r\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\r\n\r\n//SHOWNOTES \u0026 TRANSCRIPTS\r\nhttp://www.hybridministry.xyz/118","date_published":"2024-10-10T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/93f3a519-283f-4a83-95d4-31b9db8e2f0d.mp3","mime_type":"audio/mpeg","size_in_bytes":20233298,"duration_in_seconds":842}]},{"id":"257bdea1-fe74-4f86-9ff8-3009ef2df3f3","title":"Episode 117: How Churches Can Use Social Media (Ideas \u0026 Examples) Part 2","url":"https://www.hybridministry.xyz/117","content_text":"💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n=========\nDESCRIPTION\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\n\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/117\n======================================\n📓SHOWNOTES\n//Social Challenge 4 Part Playlist\nhttps://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026amp;list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\n\n//Custom Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\n💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n//Studio Tour \u0026amp; Gear Links\nhttps://www.youtube.com/watch?v=yVT1xvh9-5k\u0026amp;t=557s\n\n//Free Stock Photography\nhttps://unsplash.com/\nhttps://www.pexels.com/\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n\n🔗 https://linktr.ee/clasonnick\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n🕰️TIMECODES\n00:00 Easy Social Idea #2\n02:14 Easy for Viewers to Play\n03:43 How I use the Seven Questions Photoshop Template\n10:56 How I use the Drafts Photoshop Template\n\n\n\nTRANSCRIPT\n\n00:00:00:00 - 00:00:01:28\nNick Clason | Hybrid Ministry\nEasy social\n\n00:00:01:28 - 00:00:06:10\nNick Clason | Hybrid Ministry\nmedia ideas for churches and youth ministries. Idea number two,\n\n00:00:06:10 - 00:00:14:02\nNick Clason | Hybrid Ministry\nwhich is a continuation of the video playlist, is linked right here at the top of the screen. I'm going to show you and tell you how I get\n\n00:00:14:02 - 00:00:23:16\nNick Clason | Hybrid Ministry\nmore done by doing less. You know, we explored, in the last video, the first part of my four part church social challenge framework.\n\n00:00:23:16 - 00:00:31:29\nNick Clason | Hybrid Ministry\nAnd in this video, I am going to tell you exactly how we capture these videos with the results that you see here on screen, if you're watching on YouTube.\n\n00:00:31:29 - 00:00:42:16\nNick Clason | Hybrid Ministry\nAnd then I'm also going to show you how I set up the Photoshop template for this game type along with the game type included in the last video, and it's going to be here all shown on screen.\n\n00:00:42:18 - 00:01:00:23\nNick Clason | Hybrid Ministry\nSo if you're listening, you may want to hop over to the YouTube channel for this one. And as always, over here on YouTube, there are chapters included at the bottom of this video so that you can skip around to the parts that are most relevant to you. But social challenge idea number two, that we do in our church and in our student ministry is a game called\n\n00:01:00:24 - 00:01:02:20\nNick Clason | Hybrid Ministry\nname of the game is seven questions.\n\n00:01:02:20 - 00:01:23:18\nNick Clason | Hybrid Ministry\nNow here's the deal about seven questions. Seven questions is essentially a guessing game. So you have two contestants and they sit across from each other or next to each other on screen. And one contestant has something in their brain. Think honestly. Think like 20 questions. But we just reduced it down to seven. So contestant number one, they're going to have something in their brain.\n\n00:01:23:18 - 00:01:25:07\nNick Clason | Hybrid Ministry\nLet's just pretend the thing in their brain\n\n00:01:25:07 - 00:01:59:22\nNick Clason | Hybrid Ministry\nis, a green snowflake mug, as you see here on screen that I'm drinking my coffee out of this morning. And so they're going to say, I am thinking of a thing. And so then the next person has seven questions to try and guess what thing they are guessing. And so they'll ask them yes or no based questions as they ask them either a checkmark for yes answers will show up on the screen, or a x for wrong answers was a checkmark for yes answers and an X for no answers will show up on the screen because it's just going to be keeping track one, 2345,\n\n00:01:59:22 - 00:02:14:22\nNick Clason | Hybrid Ministry\nsix, seven on screen. Of how many questions have been asked by the seventh question, they need to submit their guess. And then at the very end of the video, the person will say, let us know down below in the comments how you did. Now, here's one of the reasons that I love\n\n00:02:15:11 - 00:02:21:27\nNick Clason | Hybrid Ministry\nthis game. If I'm thinking about hybrid, and if I'm thinking about, melding my in-person along with my digital together.\n\n00:02:21:27 - 00:02:37:26\nNick Clason | Hybrid Ministry\nI like this game because the way that we open it up and here's the script for it. Feel free to copy it. It goes like this. The name of the game is seven questions. If you want to play along, go ahead and close your eyes. The answer is going to be right here on screen. Category is thing. Here we go.\n\n00:02:37:29 - 00:02:38:09\nNick Clason | Hybrid Ministry\nAnd then the\n\n00:02:38:09 - 00:02:42:24\nNick Clason | Hybrid Ministry\nother person will start asking them yes or no questions. And so in theory, if someone's scrolling through\n\n00:02:42:24 - 00:02:49:10\nNick Clason | Hybrid Ministry\nsocial media and they're encouraged to play along, or at least given the option to play along in their set, and they're being told to close\n\n00:02:49:10 - 00:02:56:17\nNick Clason | Hybrid Ministry\ntheir eyes. If they close their eyes, the, green mug will pop up on the screen with the eyes closed, and so you won't actually see it.\n\n00:02:56:20 - 00:03:08:17\nNick Clason | Hybrid Ministry\nI'll add some sort of sound effect to let it know that it's gone, and then they can open their eyes again, and they can try and guess the item along with the other person on the in the game in real life, who is, trying to guess it\n\n00:03:08:17 - 00:03:17:06\nNick Clason | Hybrid Ministry\nnow, just like the draft style, videos that we do, these are a fantastic way to get students mingling together to invite them, to be a part\n\n00:03:17:06 - 00:03:18:12\nNick Clason | Hybrid Ministry\nof our social media.\n\n00:03:18:15 - 00:03:19:09\nNick Clason | Hybrid Ministry\nAll kinds of different\n\n00:03:19:09 - 00:03:25:07\nNick Clason | Hybrid Ministry\nsetups and gear recommendations are also included in the templated link that was in the last episode. It's also going to be included. Same\n\n00:03:25:07 - 00:03:33:28\nNick Clason | Hybrid Ministry\nlink in this episode. And so, viewers can, play along. The people in the room get to play along. People in the studio that we have are\n\n00:03:33:28 - 00:03:40:07\nNick Clason | Hybrid Ministry\ngetting a chance to kind of like, run the room and run audio and run video and edit all of these things.\n\n00:03:40:10 - 00:03:43:03\nNick Clason | Hybrid Ministry\nBut what I want to do is I want to show you how I have\n\n00:03:43:03 - 00:04:01:07\nNick Clason | Hybrid Ministry\ncreated a template. And so if you are watching, here on YouTube, you'll get an opportunity to see I'm going to be, sharing my screen and what you're going to be seeing, right here in just a couple seconds. Is my, screen with the Photoshop template.\n\n00:04:01:07 - 00:04:03:07\nNick Clason | Hybrid Ministry\nAnd so right here, this is\n\n00:04:03:07 - 00:04:21:28\nNick Clason | Hybrid Ministry\nthe template that I use. And so the very first thing here in Photoshop is I have this layer right here. And it's just like a TikTok template layer. And so I use that for this as well as if you look right here on screen, this is our draft template. I just have that on screen so that I know where the elements for social media are.\n\n00:04:21:28 - 00:04:41:05\nNick Clason | Hybrid Ministry\nRight. I know that TikTok, Instagram, YouTube shorts, their menu options are right aligned. Right? So the follow button, the like button, the comment and all the stuff on the right side of the screen. So I try to stay on the left side of the screen. And I also know down here at the bottom is where the text or the captions or any of the other comments will kind of pop up along with the menu.\n\n00:04:41:08 - 00:05:11:01\nNick Clason | Hybrid Ministry\nSo I try to kind of stay away from there. I just downloaded this this template off of Google. If you download this template for me, it'll be included right here in this Photoshop file as the, bottommost layer. I just have it title as layer one because I haven't changed it yet. But you, if you're not going to use this template that I have, or if you don't have Photoshop, you can just grab something off of Google to kind of put that in at the base of whatever editor you're using something on, and maybe Canva or something and something even on your phone.\n\n00:05:11:03 - 00:05:29:20\nNick Clason | Hybrid Ministry\nOr if you are using your phone, you may not be able to import a layer like this, but if you are using your phone, just know to kind of stay away from the the left and the bottom right. Those are sort of like the danger zones, so to speak, of, of of social media, of Instagram Reels, of TikTok and all that type of stuff.\n\n00:05:29:20 - 00:05:50:10\nNick Clason | Hybrid Ministry\nSo anyway, so this is what my template right here looks like. Like I said, it's for the game seven questions. And so, I'll have student A and student B and let me just give you a little hack. If you're recording these in bulk, which we typically do, I make the student say their name. And then I also make the student spell it because when the student comes back on, I do want their name to be on screen.\n\n00:05:50:10 - 00:06:05:16\nNick Clason | Hybrid Ministry\nFirst name? Only. And when I do that, I want their name to be on screen and I want it to be spelled correctly. And so if I don't know any of their names, or if I didn't know exactly how to spell it, having them spell it helps me make sure that I get their name exactly right on the template.\n\n00:06:05:19 - 00:06:40:16\nNick Clason | Hybrid Ministry\nThat's just a little hack for running the room. But I cut all that out. I don't include, like, my name is Nick. Nick, I take that part, I might say my name is Nick. Cut. And Nick, and then the next person, my name is Caleb. Caleb cut out the Caleb and then say name game seven questions or I may just cut all the name stuff out together and jump right there to where it says the name of the game is Seven questions, because my name and his name is going to be on the screen together and therefore we don't have to, you know, worry about getting that across the in kind of name tag\n\n00:06:40:19 - 00:07:00:02\nNick Clason | Hybrid Ministry\nthing right here matters. Now you'll notice that they're behind some of these other layers. And that's okay because in Photoshop, what we're going to do when we jump over here into premiere, we get to adjust where they are and what like layer they're at. So in this particular one, you'll notice that the students names are beneath the layers.\n\n00:07:00:09 - 00:07:21:14\nNick Clason | Hybrid Ministry\nBut all all I need to do if I want to, raise those up is I need to just grab these layers and I'm going to give myself just a little bit more, visual space on this. I can just elevate those all the way to the top. And so now those are on the top. Everything in Photoshop, everything in Adobe is kind of layers, dependent and layers based.\n\n00:07:21:14 - 00:07:38:27\nNick Clason | Hybrid Ministry\nAnd now as I go through, they are on top. I also just so you know, because they are sort of in the way I only keep them for the first little bit, and then once they start asking questions, I actually cut them. And so here's me cutting the names out of the, the thing that I'm editing. And so name name name name name.\n\n00:07:38:27 - 00:08:01:12\nNick Clason | Hybrid Ministry\nAnd then they're gone. So anyway, all that to be said, I have just this template, these, 123456, seven numbers. If you're watching here on screen, off to the left side, out of the way of any, text or icons on screen. And then I also have, X's and I have them labeled over here in my panel.\n\n00:08:01:12 - 00:08:22:14\nNick Clason | Hybrid Ministry\nRight. X1, x2, x3 x4 x5 x6 x7. But right beneath them. Watch if I hide this layer just with the eyeball tool. Beneath it is a check mark tool. And so depending on what their answer is, I will then pull over either an X or a check when they ask the question. So here in the game they're asking a question.\n\n00:08:22:14 - 00:08:49:00\nNick Clason | Hybrid Ministry\nAnd all these are right ones. And so when they ask it, we just pull in, check one right here. From, from this, from this Photoshop layer, file over here on the left hand side. And so in order to get that in there, you finish editing your thing. So in this particular instance, in the seven questions, the thing that they're thinking of was a dog.\n\n00:08:49:02 - 00:09:07:21\nNick Clason | Hybrid Ministry\nAnd so I put a picture of a dog here on screen. And you just swap that out for whatever, the item is in the person's brain. And so then I save this file, save as, and, I would go in here to, where my file is stored on my hard drive. So in this particular case, this is what you would see in your download.\n\n00:09:07:21 - 00:09:27:11\nNick Clason | Hybrid Ministry\nLook, something like that. Go over here into Adobe Premiere Pro, and I am going to drag this item into my, project bin over here. When I do, it gives me an import layer option in Adobe Premiere Pro. And if I hit this little drop down menu, I can do merge all layers, and that will just bring the whole thing in as an image all together.\n\n00:09:27:13 - 00:09:49:15\nNick Clason | Hybrid Ministry\nMerged layers, individual layers or sequence. You're going to want to hit individual layers, and it's going to break every single thing up into an individual layer. So now when I open it up, you'll see if I just preview these, here's my numbers, here's my checks. All the way down through here is layer one. There's my TikTok layer. I don't need that but just going to be in there.\n\n00:09:49:17 - 00:10:07:08\nNick Clason | Hybrid Ministry\nQuestions seven. So I'm using that to kind of I'm going to animate those layers in. So right here you'll see they come in right here and we do some animations on those as they like fly in or flicker in paired with like a sound effect. Here's their, their names. And those are going to be in alphabetical order.\n\n00:10:07:08 - 00:10:28:16\nNick Clason | Hybrid Ministry\nSo n would be for Nick would be in alphabetical order here. In this in this Adobe Premiere Pro thing, it would be wherever N would go in the alphabetical list. And then here's all my X's and again it's alphabetical order. And so X1X2X2X4X5X7 depending on if they get it right or wrong. You can add sound effects down here.\n\n00:10:28:18 - 00:10:46:02\nNick Clason | Hybrid Ministry\nYou can get them from three three places stuff like that. You can also, you want to keep it, like I said, under a minute. So I tend to cut out any of the thinking or if the thinking is funny in any way, I might put a sound effect or zoom in on their face, or put some sort of, like, funny thing on screen to kind of keep the video moving.\n\n00:10:46:04 - 00:11:06:20\nNick Clason | Hybrid Ministry\nBut that's all you got to do, right? So if you are editing with, Adobe products, this is how simple it is. And you can just take and borrow this template and use it to edit your videos. Now, in the last video we talked about drafts, and this is my draft template, which is a little bit more intensive out of the simple in sheer fact, because there are ten things as opposed to only seven things.\n\n00:11:06:23 - 00:11:25:15\nNick Clason | Hybrid Ministry\nSame concept. So we're going to save all these things. The only thing that's different is I use circles here. So zoomed in on screen you'll see those. And this is apparently from a breakfast draft and also leftovers of a Bible hero's draft. But this person picked bacon. And so what you'll notice here is that this got this little arrow.\n\n00:11:25:15 - 00:11:43:00\nNick Clason | Hybrid Ministry\nWhat that is, is that's called a clipping mask. And so what I've done is I just snagged this picture off of Google, or you can do a royalty free site like pexels.com or unsplash.com. Links to those down below in the show notes. But you just simply right click and you can create a clipping mask over this circle that's here.\n\n00:11:43:00 - 00:12:06:24\nNick Clason | Hybrid Ministry\nRight. And so in all of these cases, the circles are already in existence. And so if you go through and I hide these things, this is a numbers with a circle base, underneath all of them. And so I just copy and paste a picture. And so what I do just to kind of show you how it's done, I might do so for, doing coffee products.\n\n00:12:06:24 - 00:12:27:28\nNick Clason | Hybrid Ministry\nI might do a coffee mug. Find a coffee mug here. And choose this one. This one seems cool. Copy. And so if I'm replacing out this template, I don't want bacon anymore. I select that layer. It's not selected over here in the layer selection panel. If I delete it, I release and got rid of the clipping mask.\n\n00:12:27:28 - 00:12:44:01\nNick Clason | Hybrid Ministry\nAnd now ellipse one is the one that is highlighted. And so you're going to want to make sure that that happens. Otherwise there's just so many layers that you're going to kind of get lost I'll paste this in here. And now this layer is on top of my ellipse layer as I hit command T to transform and adjust the size.\n\n00:12:44:01 - 00:13:01:05\nNick Clason | Hybrid Ministry\nI'm just going to adjust to size right over top of the circles here. Zoom back in so I can get it where I want it to be. There it is. And and then, I'm going to accept the changes and now it's right here, but it's not in its clipped mask. So I'm going to right click on that.\n\n00:13:01:05 - 00:13:20:07\nNick Clason | Hybrid Ministry\nAnd I'm going to click Create Clipping Mask. And I can then still adjust what is visible there on screen by hitting command and adjusting the size ever so slightly. And then one thing that you're going to want to do is label this really well. So this is the layer. Layer two is the layer that you're going to bring in on top of it over in premiere.\n\n00:13:20:09 - 00:13:34:29\nNick Clason | Hybrid Ministry\nSo let's say I'm the first person. So I just label it in for Nick. And then one and so then that way I know that it's n one and that's my mug option. And as long as it stays in this template, when you bring it over in premiere, it's going to be exactly where you want it to stay.\n\n00:13:35:05 - 00:13:57:17\nNick Clason | Hybrid Ministry\nNow, if I wanted to change names, that's the beautiful thing about Adobe Photoshop and Adobe Premiere Pro is that, if I, have brought this over here, let's say back to our seven questions. If I brought these in with names, but I got the names wrong. All I got to do is go back here into my student A, student B, all I got to do is just change this.\n\n00:13:57:17 - 00:14:20:24\nNick Clason | Hybrid Ministry\nIf I wanted to change this name to Caleb and then click File Save As and drop it here, replace. Now back over here and promote Premiere Pro. That name is going to update here in just a second. It may take a minute, but it'll update over to Caleb. And so that's something I think that's pretty cool.\n\n00:14:20:27 - 00:14:41:24\nNick Clason | Hybrid Ministry\nYou know what? This is actually from an old this is from, a different layer. So let me so this student B was updated to Caleb. So let me pull that in. Look now it says Caleb. So or now this will actually work if you're watching, if I change it back to student B and then I click File Save as replacing that sucker.\n\n00:14:42:01 - 00:15:06:02\nNick Clason | Hybrid Ministry\nNow over here. Watch. There went you might you might not have seen it because it happens so fast. That's the beautiful thing about Adobe Premiere Pro and Adobe Photoshop. So as I quit sharing my screen here, I just very simply want to say to all of you that these right here, especially seven questions, are really easy one, to get students who have absolutely no editing skills to get going on editing.\n\n00:15:06:02 - 00:15:26:17\nNick Clason | Hybrid Ministry\nThey're quick. They're they're easy to edit because they're under a minute. Usually. And so I can hand one of these over to them, and I can show them how to drag and drop the layers and make sure that they're in the right spot, add some sound effects. And off we go to the races. Now moving on. We are in our four part, my Church's Social Challenge videos.\n\n00:15:26:17 - 00:15:46:28\nNick Clason | Hybrid Ministry\nThese are how I get more things done with students. We're going to move on to the third video type in our strategy. And that video is linked right here on screen. So go ahead and click that video and we'll see you over there. Don't forget that we are making digital discipleship easy possible. And accessible. So as always don't forget to stay hybrid.","content_html":"\u003cp\u003e\u003cstrong\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e=========\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\u003cbr\u003e\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\u003c/p\u003e\n\n\u003cp\u003e//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/117\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/117\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓SHOWNOTES\u003cbr\u003e\n//Social Challenge 4 Part Playlist\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=0B6Qeaa_hPA\u0026amp;list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Custom Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Studio Tour \u0026amp; Gear Links\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=yVT1xvh9-5k\u0026t=557s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=yVT1xvh9-5k\u0026amp;t=557s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Free Stock Photography\u003cbr\u003e\n\u003ca href=\"https://unsplash.com/\" rel=\"nofollow\"\u003ehttps://unsplash.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.pexels.com/\" rel=\"nofollow\"\u003ehttps://www.pexels.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch1\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🆓 FREEBIES 🆓\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003c/p\u003e\n\n\u003ch1\u003e🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🛠️TOOLS\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Easy Social Idea #2\u003cbr\u003e\n02:14 Easy for Viewers to Play\u003cbr\u003e\n03:43 How I use the Seven Questions Photoshop Template\u003cbr\u003e\n10:56 How I use the Drafts Photoshop Template\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:01:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nEasy social\u003c/p\u003e\n\n\u003cp\u003e00:00:01:28 - 00:00:06:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmedia ideas for churches and youth ministries. Idea number two,\u003c/p\u003e\n\n\u003cp\u003e00:00:06:10 - 00:00:14:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhich is a continuation of the video playlist, is linked right here at the top of the screen. I\u0026#39;m going to show you and tell you how I get\u003c/p\u003e\n\n\u003cp\u003e00:00:14:02 - 00:00:23:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nmore done by doing less. You know, we explored, in the last video, the first part of my four part church social challenge framework.\u003c/p\u003e\n\n\u003cp\u003e00:00:23:16 - 00:00:31:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in this video, I am going to tell you exactly how we capture these videos with the results that you see here on screen, if you\u0026#39;re watching on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:29 - 00:00:42:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then I\u0026#39;m also going to show you how I set up the Photoshop template for this game type along with the game type included in the last video, and it\u0026#39;s going to be here all shown on screen.\u003c/p\u003e\n\n\u003cp\u003e00:00:42:18 - 00:01:00:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo if you\u0026#39;re listening, you may want to hop over to the YouTube channel for this one. And as always, over here on YouTube, there are chapters included at the bottom of this video so that you can skip around to the parts that are most relevant to you. But social challenge idea number two, that we do in our church and in our student ministry is a game called\u003c/p\u003e\n\n\u003cp\u003e00:01:00:24 - 00:01:02:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nname of the game is seven questions.\u003c/p\u003e\n\n\u003cp\u003e00:01:02:20 - 00:01:23:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow here\u0026#39;s the deal about seven questions. Seven questions is essentially a guessing game. So you have two contestants and they sit across from each other or next to each other on screen. And one contestant has something in their brain. Think honestly. Think like 20 questions. But we just reduced it down to seven. So contestant number one, they\u0026#39;re going to have something in their brain.\u003c/p\u003e\n\n\u003cp\u003e00:01:23:18 - 00:01:25:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet\u0026#39;s just pretend the thing in their brain\u003c/p\u003e\n\n\u003cp\u003e00:01:25:07 - 00:01:59:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis, a green snowflake mug, as you see here on screen that I\u0026#39;m drinking my coffee out of this morning. And so they\u0026#39;re going to say, I am thinking of a thing. And so then the next person has seven questions to try and guess what thing they are guessing. And so they\u0026#39;ll ask them yes or no based questions as they ask them either a checkmark for yes answers will show up on the screen, or a x for wrong answers was a checkmark for yes answers and an X for no answers will show up on the screen because it\u0026#39;s just going to be keeping track one, 2345,\u003c/p\u003e\n\n\u003cp\u003e00:01:59:22 - 00:02:14:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsix, seven on screen. Of how many questions have been asked by the seventh question, they need to submit their guess. And then at the very end of the video, the person will say, let us know down below in the comments how you did. Now, here\u0026#39;s one of the reasons that I love\u003c/p\u003e\n\n\u003cp\u003e00:02:15:11 - 00:02:21:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthis game. If I\u0026#39;m thinking about hybrid, and if I\u0026#39;m thinking about, melding my in-person along with my digital together.\u003c/p\u003e\n\n\u003cp\u003e00:02:21:27 - 00:02:37:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI like this game because the way that we open it up and here\u0026#39;s the script for it. Feel free to copy it. It goes like this. The name of the game is seven questions. If you want to play along, go ahead and close your eyes. The answer is going to be right here on screen. Category is thing. Here we go.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:29 - 00:02:38:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then the\u003c/p\u003e\n\n\u003cp\u003e00:02:38:09 - 00:02:42:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nother person will start asking them yes or no questions. And so in theory, if someone\u0026#39;s scrolling through\u003c/p\u003e\n\n\u003cp\u003e00:02:42:24 - 00:02:49:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsocial media and they\u0026#39;re encouraged to play along, or at least given the option to play along in their set, and they\u0026#39;re being told to close\u003c/p\u003e\n\n\u003cp\u003e00:02:49:10 - 00:02:56:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ntheir eyes. If they close their eyes, the, green mug will pop up on the screen with the eyes closed, and so you won\u0026#39;t actually see it.\u003c/p\u003e\n\n\u003cp\u003e00:02:56:20 - 00:03:08:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;ll add some sort of sound effect to let it know that it\u0026#39;s gone, and then they can open their eyes again, and they can try and guess the item along with the other person on the in the game in real life, who is, trying to guess it\u003c/p\u003e\n\n\u003cp\u003e00:03:08:17 - 00:03:17:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nnow, just like the draft style, videos that we do, these are a fantastic way to get students mingling together to invite them, to be a part\u003c/p\u003e\n\n\u003cp\u003e00:03:17:06 - 00:03:18:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof our social media.\u003c/p\u003e\n\n\u003cp\u003e00:03:18:15 - 00:03:19:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAll kinds of different\u003c/p\u003e\n\n\u003cp\u003e00:03:19:09 - 00:03:25:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nsetups and gear recommendations are also included in the templated link that was in the last episode. It\u0026#39;s also going to be included. Same\u003c/p\u003e\n\n\u003cp\u003e00:03:25:07 - 00:03:33:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlink in this episode. And so, viewers can, play along. The people in the room get to play along. People in the studio that we have are\u003c/p\u003e\n\n\u003cp\u003e00:03:33:28 - 00:03:40:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngetting a chance to kind of like, run the room and run audio and run video and edit all of these things.\u003c/p\u003e\n\n\u003cp\u003e00:03:40:10 - 00:03:43:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut what I want to do is I want to show you how I have\u003c/p\u003e\n\n\u003cp\u003e00:03:43:03 - 00:04:01:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncreated a template. And so if you are watching, here on YouTube, you\u0026#39;ll get an opportunity to see I\u0026#39;m going to be, sharing my screen and what you\u0026#39;re going to be seeing, right here in just a couple seconds. Is my, screen with the Photoshop template.\u003c/p\u003e\n\n\u003cp\u003e00:04:01:07 - 00:04:03:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so right here, this is\u003c/p\u003e\n\n\u003cp\u003e00:04:03:07 - 00:04:21:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthe template that I use. And so the very first thing here in Photoshop is I have this layer right here. And it\u0026#39;s just like a TikTok template layer. And so I use that for this as well as if you look right here on screen, this is our draft template. I just have that on screen so that I know where the elements for social media are.\u003c/p\u003e\n\n\u003cp\u003e00:04:21:28 - 00:04:41:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. I know that TikTok, Instagram, YouTube shorts, their menu options are right aligned. Right? So the follow button, the like button, the comment and all the stuff on the right side of the screen. So I try to stay on the left side of the screen. And I also know down here at the bottom is where the text or the captions or any of the other comments will kind of pop up along with the menu.\u003c/p\u003e\n\n\u003cp\u003e00:04:41:08 - 00:05:11:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo I try to kind of stay away from there. I just downloaded this this template off of Google. If you download this template for me, it\u0026#39;ll be included right here in this Photoshop file as the, bottommost layer. I just have it title as layer one because I haven\u0026#39;t changed it yet. But you, if you\u0026#39;re not going to use this template that I have, or if you don\u0026#39;t have Photoshop, you can just grab something off of Google to kind of put that in at the base of whatever editor you\u0026#39;re using something on, and maybe Canva or something and something even on your phone.\u003c/p\u003e\n\n\u003cp\u003e00:05:11:03 - 00:05:29:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOr if you are using your phone, you may not be able to import a layer like this, but if you are using your phone, just know to kind of stay away from the the left and the bottom right. Those are sort of like the danger zones, so to speak, of, of of social media, of Instagram Reels, of TikTok and all that type of stuff.\u003c/p\u003e\n\n\u003cp\u003e00:05:29:20 - 00:05:50:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo anyway, so this is what my template right here looks like. Like I said, it\u0026#39;s for the game seven questions. And so, I\u0026#39;ll have student A and student B and let me just give you a little hack. If you\u0026#39;re recording these in bulk, which we typically do, I make the student say their name. And then I also make the student spell it because when the student comes back on, I do want their name to be on screen.\u003c/p\u003e\n\n\u003cp\u003e00:05:50:10 - 00:06:05:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nFirst name? Only. And when I do that, I want their name to be on screen and I want it to be spelled correctly. And so if I don\u0026#39;t know any of their names, or if I didn\u0026#39;t know exactly how to spell it, having them spell it helps me make sure that I get their name exactly right on the template.\u003c/p\u003e\n\n\u003cp\u003e00:06:05:19 - 00:06:40:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s just a little hack for running the room. But I cut all that out. I don\u0026#39;t include, like, my name is Nick. Nick, I take that part, I might say my name is Nick. Cut. And Nick, and then the next person, my name is Caleb. Caleb cut out the Caleb and then say name game seven questions or I may just cut all the name stuff out together and jump right there to where it says the name of the game is Seven questions, because my name and his name is going to be on the screen together and therefore we don\u0026#39;t have to, you know, worry about getting that across the in kind of name tag\u003c/p\u003e\n\n\u003cp\u003e00:06:40:19 - 00:07:00:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthing right here matters. Now you\u0026#39;ll notice that they\u0026#39;re behind some of these other layers. And that\u0026#39;s okay because in Photoshop, what we\u0026#39;re going to do when we jump over here into premiere, we get to adjust where they are and what like layer they\u0026#39;re at. So in this particular one, you\u0026#39;ll notice that the students names are beneath the layers.\u003c/p\u003e\n\n\u003cp\u003e00:07:00:09 - 00:07:21:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut all all I need to do if I want to, raise those up is I need to just grab these layers and I\u0026#39;m going to give myself just a little bit more, visual space on this. I can just elevate those all the way to the top. And so now those are on the top. Everything in Photoshop, everything in Adobe is kind of layers, dependent and layers based.\u003c/p\u003e\n\n\u003cp\u003e00:07:21:14 - 00:07:38:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd now as I go through, they are on top. I also just so you know, because they are sort of in the way I only keep them for the first little bit, and then once they start asking questions, I actually cut them. And so here\u0026#39;s me cutting the names out of the, the thing that I\u0026#39;m editing. And so name name name name name.\u003c/p\u003e\n\n\u003cp\u003e00:07:38:27 - 00:08:01:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then they\u0026#39;re gone. So anyway, all that to be said, I have just this template, these, 123456, seven numbers. If you\u0026#39;re watching here on screen, off to the left side, out of the way of any, text or icons on screen. And then I also have, X\u0026#39;s and I have them labeled over here in my panel.\u003c/p\u003e\n\n\u003cp\u003e00:08:01:12 - 00:08:22:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. X1, x2, x3 x4 x5 x6 x7. But right beneath them. Watch if I hide this layer just with the eyeball tool. Beneath it is a check mark tool. And so depending on what their answer is, I will then pull over either an X or a check when they ask the question. So here in the game they\u0026#39;re asking a question.\u003c/p\u003e\n\n\u003cp\u003e00:08:22:14 - 00:08:49:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd all these are right ones. And so when they ask it, we just pull in, check one right here. From, from this, from this Photoshop layer, file over here on the left hand side. And so in order to get that in there, you finish editing your thing. So in this particular instance, in the seven questions, the thing that they\u0026#39;re thinking of was a dog.\u003c/p\u003e\n\n\u003cp\u003e00:08:49:02 - 00:09:07:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so I put a picture of a dog here on screen. And you just swap that out for whatever, the item is in the person\u0026#39;s brain. And so then I save this file, save as, and, I would go in here to, where my file is stored on my hard drive. So in this particular case, this is what you would see in your download.\u003c/p\u003e\n\n\u003cp\u003e00:09:07:21 - 00:09:27:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLook, something like that. Go over here into Adobe Premiere Pro, and I am going to drag this item into my, project bin over here. When I do, it gives me an import layer option in Adobe Premiere Pro. And if I hit this little drop down menu, I can do merge all layers, and that will just bring the whole thing in as an image all together.\u003c/p\u003e\n\n\u003cp\u003e00:09:27:13 - 00:09:49:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMerged layers, individual layers or sequence. You\u0026#39;re going to want to hit individual layers, and it\u0026#39;s going to break every single thing up into an individual layer. So now when I open it up, you\u0026#39;ll see if I just preview these, here\u0026#39;s my numbers, here\u0026#39;s my checks. All the way down through here is layer one. There\u0026#39;s my TikTok layer. I don\u0026#39;t need that but just going to be in there.\u003c/p\u003e\n\n\u003cp\u003e00:09:49:17 - 00:10:07:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nQuestions seven. So I\u0026#39;m using that to kind of I\u0026#39;m going to animate those layers in. So right here you\u0026#39;ll see they come in right here and we do some animations on those as they like fly in or flicker in paired with like a sound effect. Here\u0026#39;s their, their names. And those are going to be in alphabetical order.\u003c/p\u003e\n\n\u003cp\u003e00:10:07:08 - 00:10:28:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo n would be for Nick would be in alphabetical order here. In this in this Adobe Premiere Pro thing, it would be wherever N would go in the alphabetical list. And then here\u0026#39;s all my X\u0026#39;s and again it\u0026#39;s alphabetical order. And so X1X2X2X4X5X7 depending on if they get it right or wrong. You can add sound effects down here.\u003c/p\u003e\n\n\u003cp\u003e00:10:28:18 - 00:10:46:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can get them from three three places stuff like that. You can also, you want to keep it, like I said, under a minute. So I tend to cut out any of the thinking or if the thinking is funny in any way, I might put a sound effect or zoom in on their face, or put some sort of, like, funny thing on screen to kind of keep the video moving.\u003c/p\u003e\n\n\u003cp\u003e00:10:46:04 - 00:11:06:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut that\u0026#39;s all you got to do, right? So if you are editing with, Adobe products, this is how simple it is. And you can just take and borrow this template and use it to edit your videos. Now, in the last video we talked about drafts, and this is my draft template, which is a little bit more intensive out of the simple in sheer fact, because there are ten things as opposed to only seven things.\u003c/p\u003e\n\n\u003cp\u003e00:11:06:23 - 00:11:25:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSame concept. So we\u0026#39;re going to save all these things. The only thing that\u0026#39;s different is I use circles here. So zoomed in on screen you\u0026#39;ll see those. And this is apparently from a breakfast draft and also leftovers of a Bible hero\u0026#39;s draft. But this person picked bacon. And so what you\u0026#39;ll notice here is that this got this little arrow.\u003c/p\u003e\n\n\u003cp\u003e00:11:25:15 - 00:11:43:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWhat that is, is that\u0026#39;s called a clipping mask. And so what I\u0026#39;ve done is I just snagged this picture off of Google, or you can do a royalty free site like pexels.com or unsplash.com. Links to those down below in the show notes. But you just simply right click and you can create a clipping mask over this circle that\u0026#39;s here.\u003c/p\u003e\n\n\u003cp\u003e00:11:43:00 - 00:12:06:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. And so in all of these cases, the circles are already in existence. And so if you go through and I hide these things, this is a numbers with a circle base, underneath all of them. And so I just copy and paste a picture. And so what I do just to kind of show you how it\u0026#39;s done, I might do so for, doing coffee products.\u003c/p\u003e\n\n\u003cp\u003e00:12:06:24 - 00:12:27:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI might do a coffee mug. Find a coffee mug here. And choose this one. This one seems cool. Copy. And so if I\u0026#39;m replacing out this template, I don\u0026#39;t want bacon anymore. I select that layer. It\u0026#39;s not selected over here in the layer selection panel. If I delete it, I release and got rid of the clipping mask.\u003c/p\u003e\n\n\u003cp\u003e00:12:27:28 - 00:12:44:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd now ellipse one is the one that is highlighted. And so you\u0026#39;re going to want to make sure that that happens. Otherwise there\u0026#39;s just so many layers that you\u0026#39;re going to kind of get lost I\u0026#39;ll paste this in here. And now this layer is on top of my ellipse layer as I hit command T to transform and adjust the size.\u003c/p\u003e\n\n\u003cp\u003e00:12:44:01 - 00:13:01:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m just going to adjust to size right over top of the circles here. Zoom back in so I can get it where I want it to be. There it is. And and then, I\u0026#39;m going to accept the changes and now it\u0026#39;s right here, but it\u0026#39;s not in its clipped mask. So I\u0026#39;m going to right click on that.\u003c/p\u003e\n\n\u003cp\u003e00:13:01:05 - 00:13:20:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I\u0026#39;m going to click Create Clipping Mask. And I can then still adjust what is visible there on screen by hitting command and adjusting the size ever so slightly. And then one thing that you\u0026#39;re going to want to do is label this really well. So this is the layer. Layer two is the layer that you\u0026#39;re going to bring in on top of it over in premiere.\u003c/p\u003e\n\n\u003cp\u003e00:13:20:09 - 00:13:34:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo let\u0026#39;s say I\u0026#39;m the first person. So I just label it in for Nick. And then one and so then that way I know that it\u0026#39;s n one and that\u0026#39;s my mug option. And as long as it stays in this template, when you bring it over in premiere, it\u0026#39;s going to be exactly where you want it to stay.\u003c/p\u003e\n\n\u003cp\u003e00:13:35:05 - 00:13:57:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, if I wanted to change names, that\u0026#39;s the beautiful thing about Adobe Photoshop and Adobe Premiere Pro is that, if I, have brought this over here, let\u0026#39;s say back to our seven questions. If I brought these in with names, but I got the names wrong. All I got to do is go back here into my student A, student B, all I got to do is just change this.\u003c/p\u003e\n\n\u003cp\u003e00:13:57:17 - 00:14:20:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf I wanted to change this name to Caleb and then click File Save As and drop it here, replace. Now back over here and promote Premiere Pro. That name is going to update here in just a second. It may take a minute, but it\u0026#39;ll update over to Caleb. And so that\u0026#39;s something I think that\u0026#39;s pretty cool.\u003c/p\u003e\n\n\u003cp\u003e00:14:20:27 - 00:14:41:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou know what? This is actually from an old this is from, a different layer. So let me so this student B was updated to Caleb. So let me pull that in. Look now it says Caleb. So or now this will actually work if you\u0026#39;re watching, if I change it back to student B and then I click File Save as replacing that sucker.\u003c/p\u003e\n\n\u003cp\u003e00:14:42:01 - 00:15:06:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow over here. Watch. There went you might you might not have seen it because it happens so fast. That\u0026#39;s the beautiful thing about Adobe Premiere Pro and Adobe Photoshop. So as I quit sharing my screen here, I just very simply want to say to all of you that these right here, especially seven questions, are really easy one, to get students who have absolutely no editing skills to get going on editing.\u003c/p\u003e\n\n\u003cp\u003e00:15:06:02 - 00:15:26:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey\u0026#39;re quick. They\u0026#39;re they\u0026#39;re easy to edit because they\u0026#39;re under a minute. Usually. And so I can hand one of these over to them, and I can show them how to drag and drop the layers and make sure that they\u0026#39;re in the right spot, add some sound effects. And off we go to the races. Now moving on. We are in our four part, my Church\u0026#39;s Social Challenge videos.\u003c/p\u003e\n\n\u003cp\u003e00:15:26:17 - 00:15:46:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThese are how I get more things done with students. We\u0026#39;re going to move on to the third video type in our strategy. And that video is linked right here on screen. So go ahead and click that video and we\u0026#39;ll see you over there. Don\u0026#39;t forget that we are making digital discipleship easy possible. And accessible. So as always don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"My New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\r\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\r\n\r\n//SHOWNOTES \u0026 TRANSCRIPTS\r\nhttp://www.hybridministry.xyz/117","date_published":"2024-10-03T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/257bdea1-fe74-4f86-9ff8-3009ef2df3f3.mp3","mime_type":"audio/mpeg","size_in_bytes":22827251,"duration_in_seconds":950}]},{"id":"3524513e-16a4-4659-b87f-21a24b5c307c","title":"Episode 116: How Churches Can Use Social Media (Ideas \u0026 Examples)","url":"https://www.hybridministry.xyz/116","content_text":"💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n=========\nDESCRIPTION\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\n\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/116\n======================================\n📓SHOWNOTES\n//Custom Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\n//Caleb Interview\nhttps://www.youtube.com/watch?v=bPXShFfsJsM\u0026amp;t=520s\n\n💡100 Topics Ideas \u0026amp; Templates💡\nhttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\n\n//Studio Tour \u0026amp; Gear Links\nhttps://www.youtube.com/watch?v=yVT1xvh9-5k\u0026amp;t=557s\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n\n🔗 https://linktr.ee/clasonnick\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n🕰️TIMECODES\n00:00 2024 Social Media Strategy\n01:28 Create Content With Your Students\n02:05 How it all began\n06:00 Video #1\n09:44 How to Edit\n12:49 How to Capture the Videos\n\n\n\nTRANSCRIPT\n\n00:00:00:00 - 00:00:06:13\nNick Clason | Hybrid Ministry\nEasy social media ideas for churches and for youth ministries.\n\n00:00:06:13 - 00:00:18:14\nNick Clason | Hybrid Ministry\nHey everyone, welcome to the Hybrid Ministry Show. I am your host, Nick place, and we are looking to make digital discipleship easy, possible and accessible. My strategy for social media in 2024,\n\n00:00:18:14 - 00:00:24:13\nNick Clason | Hybrid Ministry\nand it's looking like beyond if you didn't know this. Short form vertical based videos or reels?\n\n00:00:24:13 - 00:00:32:05\nNick Clason | Hybrid Ministry\nTikToks YouTube shorts account for 90% of the internet's traffic, which is just a wildly high\n\n00:00:32:05 - 00:00:51:09\nNick Clason | Hybrid Ministry\nstatistic. And so people are getting on the internet to consume these styles of videos. And so we as churches, as communicators, as people who want to have an impact in our world, we need to be on these platforms. And so if you do want to be on social media, I recommend taking that strategic approach, posting those types of videos.\n\n00:00:51:09 - 00:00:59:24\nNick Clason | Hybrid Ministry\nAnd I also recommend not just posting only spiritual content. So one of the funnest things to do is post content that is just fun,\n\n00:00:59:24 - 00:01:04:08\nNick Clason | Hybrid Ministry\ninteresting, funny, like a game of some sort, and then hook people kind\n\n00:01:04:08 - 00:01:08:27\nNick Clason | Hybrid Ministry\nof with that sort of piece of content and then hopefully drive them deeper down your funnel,\n\n00:01:08:27 - 00:01:16:28\nNick Clason | Hybrid Ministry\nwhich you will eventually get them to more spiritual content and, and hopefully you'll get them to a long form version of your spiritual content, which from there you can hopefully,\n\n00:01:16:28 - 00:01:21:10\nNick Clason | Hybrid Ministry\njust like you would live in the room, just like you would live with the sermon.\n\n00:01:21:12 - 00:01:30:06\nNick Clason | Hybrid Ministry\nPrompt them to take some sort of meaningful next step closer to Jesus. My new favorite phenomenon for churches and for youth ministries is to create content\n\n00:01:30:06 - 00:01:32:29\nNick Clason | Hybrid Ministry\nwith my students, not just content\n\n00:01:32:29 - 00:01:34:21\nNick Clason | Hybrid Ministry\nfor my students.\n\n00:01:34:21 - 00:01:52:19\nNick Clason | Hybrid Ministry\nGeneration Z and subsequently Generation Alpha are looking for the personal touch. They've they've grown up under the rise of customization generation. Alpha is going to be growing up under the rise of personalization with algorithms and AI and things that can make life just very tailored to them.\n\n00:01:52:19 - 00:01:55:26\nNick Clason | Hybrid Ministry\nAnd so they don't want to necessarily get on their social media and see a\n\n00:01:55:26 - 00:02:00:28\nNick Clason | Hybrid Ministry\nbunch of stuff that I have done for them. They would rather get on social media and see a bunch of stuff\n\n00:02:00:28 - 00:02:04:02\nNick Clason | Hybrid Ministry\nthat they have had an opportunity to participate in.\n\n00:02:04:02 - 00:02:09:07\nNick Clason | Hybrid Ministry\nAnd so a couple years ago, my resident Caleb, linked right here is my interview with him.\n\n00:02:09:07 - 00:02:24:02\nNick Clason | Hybrid Ministry\nAnd in it, we actually talked for a little while about this concept called the social challenge. And so where this came birthed out of is in our student ministry, we have a very, very vibrant YouTube channel. It's probably the social media platform that\n\n00:02:24:02 - 00:02:37:13\nNick Clason | Hybrid Ministry\nI pour the most gas on. If you want to see our strategy link down below is my completely free e-book strategy guide, detailing and outline every single thing I do from silly posting videos, long form version, pieces of content.\n\n00:02:37:13 - 00:02:43:20\nNick Clason | Hybrid Ministry\nIt will help you take an adapter and make that possible in your context. But we were talking through a\n\n00:02:43:20 - 00:02:48:08\nNick Clason | Hybrid Ministry\nYouTube channel, which is mostly just teaching videos, and he wanted to include more students\n\n00:02:48:08 - 00:02:56:02\nNick Clason | Hybrid Ministry\non our longform, teaching videos section of YouTube. You know, YouTube is broken into different like containers. You got you got\n\n00:02:56:02 - 00:02:59:15\nNick Clason | Hybrid Ministry\nposts and you got shorts and you got videos and you got lives.\n\n00:02:59:18 - 00:03:01:24\nNick Clason | Hybrid Ministry\nAnd so he's like, I want more students. I\n\n00:03:01:24 - 00:03:18:25\nNick Clason | Hybrid Ministry\nthink it'd be good if there were more students on the video portion. And not just us staff, people with teaching videos. And I was like, okay, great. So he invented this thing called the social Challenge. And the social challenge became a huge win for us in our student ministry in multiple arenas.\n\n00:03:18:25 - 00:03:31:02\nNick Clason | Hybrid Ministry\nBut early on, it would just be him or maybe him, and like another one of our students or him and another one of our interns filming some, some students doing some sort of challenge, just think like any sort of\n\n00:03:31:02 - 00:03:36:12\nNick Clason | Hybrid Ministry\nyouth group game. And then they would just capture it on camera. And so that was on a Wednesday night.\n\n00:03:36:14 - 00:03:40:27\nNick Clason | Hybrid Ministry\nOur team, we don't work on Fridays. And so he would come into the office\n\n00:03:40:27 - 00:03:53:14\nNick Clason | Hybrid Ministry\non Thursday and he would edit all day long to try and get that thing ready to go. And then from there, he would get that thing posted and off he would go, putting our students on, on the YouTube channel. Well,\n\n00:03:53:14 - 00:04:01:17\nNick Clason | Hybrid Ministry\nover time, that just became hefty every single week with a Thursday all day edit like that was the only thing he had like really bandwidth for it to do.\n\n00:04:01:17 - 00:04:08:00\nNick Clason | Hybrid Ministry\nOn Thursday. And so we let that thing run for about a semester. And then we made an adjustment. And I said, what if we,\n\n00:04:08:00 - 00:04:17:00\nNick Clason | Hybrid Ministry\nBecause in the meantime, we were filming short form, vertical based video content with our staff, and we would film like once a month, and we would get together and we would do some of these ideas.\n\n00:04:17:00 - 00:04:22:20\nNick Clason | Hybrid Ministry\nAnd one of the ones I'm about to share with you here in just a minute, and we would, we were filming for us\n\n00:04:22:20 - 00:04:35:06\nNick Clason | Hybrid Ministry\nand I was like, what if we put students behind that camera? And so that's what we did. And so my favorite, we do in our studio. Mr.. Now we've honed it in where we do four different types of social challenges.\n\n00:04:35:06 - 00:04:44:17\nNick Clason | Hybrid Ministry\nAnd so most months are made up of four different weeks and so on week one we'll do this week two do that, week three we'll do that. Link four we'll do that. Or we'll just do\n\n00:04:44:17 - 00:04:49:04\nNick Clason | Hybrid Ministry\nwhatever is running low. And so I have every single thing, every single piece of content stored\n\n00:04:49:04 - 00:04:56:01\nNick Clason | Hybrid Ministry\nin a Google Drive. And I can see as I post daily, I can see which of these pieces of content I'm running\n\n00:04:56:01 - 00:05:01:00\nNick Clason | Hybrid Ministry\nout of, and then thus which ones we need to film more of on the next Wednesday night.\n\n00:05:01:02 - 00:05:04:18\nNick Clason | Hybrid Ministry\nSome of the other advantages youth pastors that this has had\n\n00:05:04:18 - 00:05:14:14\nNick Clason | Hybrid Ministry\nis this has created a space in our student ministry for students to come and let their voice be heard, and for them to actually get a chance to be on social media themselves. And then\n\n00:05:14:14 - 00:05:18:27\nNick Clason | Hybrid Ministry\nthey're actually looking for it later on down the road, like, when are you going to post my video?\n\n00:05:19:02 - 00:05:23:10\nNick Clason | Hybrid Ministry\nLet me know. And it was funny, last week I actually pulled a kid aside and said, hey, I'm\n\n00:05:23:10 - 00:05:35:08\nNick Clason | Hybrid Ministry\nposting yours tomorrow. And so then he texted me. I didn't send him the link or anything like that, but he texted me. He's like, that was good, you know, typical seventh grade boy. But, he he reached out of his own accord.\n\n00:05:35:08 - 00:05:56:13\nNick Clason | Hybrid Ministry\nRight. Once he saw his video had been posted online. And so it's had some major wins for us in the room. It's actually made like our in person, a little bit more, intimate, like it's made our students actually get to interact with and know each other a little bit more. And so that's our current adaptation. We just batch record our students any given Wednesday\n\n00:05:56:13 - 00:06:03:20\nNick Clason | Hybrid Ministry\nnight, with these different for social media ideas, I'm going to share with you in this video playlist.\n\n00:06:03:20 - 00:06:22:25\nNick Clason | Hybrid Ministry\nThe first video idea that we do, it's called drafts. Now, you've probably seen or heard these before in if you've ever been on social media, all kinds of different people have done them. And I'm not, you know, claiming to be the the author of this idea, we have no doubt seen, we're taking\n\n00:06:22:25 - 00:06:28:07\nNick Clason | Hybrid Ministry\nthis, you know, from other people, we've seen it done elsewhere, and we've adapted it to our culture\n\n00:06:28:07 - 00:06:29:23\nNick Clason | Hybrid Ministry\nand to our context.\n\n00:06:29:23 - 00:06:31:27\nNick Clason | Hybrid Ministry\nBut essentially what it is is you choose, like\n\n00:06:31:27 - 00:06:58:12\nNick Clason | Hybrid Ministry\nany topic, literally any topic in the world that has at least ten or more options. And the reason you need ten or more is because it's it's sort of treated like a, like sports or like a basketball type thing where you draft somebody, to your starting five. And so if you and if you and I were doing this, you might go first in any particular category, let's just say,\n\n00:06:58:12 - 00:07:10:02\nNick Clason | Hybrid Ministry\nlet's just say basketball players, you know, for example, by the way, link down below in the description I have shared with you, like over 100 different draft topic ideas\n\n00:07:10:02 - 00:07:10:25\nNick Clason | Hybrid Ministry\nas well as a\n\n00:07:10:25 - 00:07:19:17\nNick Clason | Hybrid Ministry\ngear resource list. So go ahead and click that link and go grab it. You can just have it and then you can take these and kind of copy and paste them and implement them into your church and into\n\n00:07:19:17 - 00:07:27:15\nNick Clason | Hybrid Ministry\nyour social media strategy. But if you're going first, maybe you're Michael Jordan guy. So you take Michael Jordan, but then you go to me and it'd be my pick.\n\n00:07:27:15 - 00:07:45:08\nNick Clason | Hybrid Ministry\nAnd the only thing I couldn't take is Michael Jordan. I could take any other basketball player I wanted to. I could take LeBron James. I can also take Bronny James. It doesn't matter. I could take whoever I want. So I'll go LeBron. And then back to you. You might think that the third greatest player of all time is like Magic Johnson.\n\n00:07:45:08 - 00:08:02:23\nNick Clason | Hybrid Ministry\nAnd that's fair. I'll go ahead and give you like thumbs up on that. Come back to me. I'll probably take like Larry Bird or something like that. Back over to you. Let's say you take, maybe you're a big Bulls guy. Maybe you take Scottie Pippen. Great. That's fine. I don't agree with that necessarily. But I appreciate you trying back over to me.\n\n00:08:02:23 - 00:08:18:17\nNick Clason | Hybrid Ministry\nI probably go doctor J. Or Wilt Chamberlain maybe. I think, and as I'm doing this, I'm commentating it, right. I'm like, you know, I'm thinking this thing that, and so I'll go ahead. I'll take I'll take, I'll, I'll end up taking wilt. No no no no no no. What am I doing? I'll take Shaq I'll take Shaq back over to you.\n\n00:08:18:17 - 00:08:33:05\nNick Clason | Hybrid Ministry\nAnd you're like, all right, fine, I'll take Kobe. Great. That's great. Back over to me now. I'll take wilt okay. And I'm not now like building a team to play with. And you can set those parameters because I can't have Will and Shaq playing on the same team that both centers. Right. Back over to you. Maybe you're going to take like a modern guy.\n\n00:08:33:09 - 00:08:47:28\nNick Clason | Hybrid Ministry\nMaybe you're going to go like Kevin Durant or something like that. And I think that would be fair. Back over to me if I wanted to take a modern guy. Though I don't think he's, top ten of all time, but I do think it's great. Shaq good. So Alexander represent Oklahoma City Thunder. That's my favorite basketball team.\n\n00:08:48:00 - 00:09:11:08\nNick Clason | Hybrid Ministry\nAnd then what you do then is you'd say, hey, let us know. Comment down below who you think won okay. Now in that particular case, everyone watching would definitely say that I won. But maybe you got some big, Bulls fans, some some people from Chicago watching your content. Maybe they would say that you won, and they would say that you picked all the goats and Kobe Bryant and Scottie Pippen and all the other people, right?\n\n00:09:11:15 - 00:09:11:24\nNick Clason | Hybrid Ministry\nLike,\n\n00:09:11:24 - 00:09:18:24\nNick Clason | Hybrid Ministry\nwhatever the case might be, but you just literally go back and forth and back and forth and back and forth. Another option you can do is you can snake it in\n\n00:09:18:24 - 00:09:27:21\nNick Clason | Hybrid Ministry\nso if you don't know, it's like, first person, second person, second person, first person, first person, second person, second person. That's the concept of a snake draft.\n\n00:09:27:23 - 00:09:28:02\nNick Clason | Hybrid Ministry\nI don't\n\n00:09:28:02 - 00:09:44:11\nNick Clason | Hybrid Ministry\nI don't do that as much in like a two person draft because, it's just like 12X2X2X2X2, and then it ends with one. I'd rather just kind of do the bounce back, but either way, your choice, your decision, you figure out which you prefer. And then\n\n00:09:44:11 - 00:09:51:12\nNick Clason | Hybrid Ministry\nI need to edit that sucker. And so typically when I do it with anyone on my staff, those drafts end up being like, five minutes,\n\n00:09:51:12 - 00:09:54:04\nNick Clason | Hybrid Ministry\nbecause there's a fair bit of banter.\n\n00:09:54:07 - 00:10:00:26\nNick Clason | Hybrid Ministry\nAnd we're sort of like, gassing people for, like, what they said, or slamming them for how bad we thought the choices were.\n\n00:10:00:26 - 00:10:08:10\nNick Clason | Hybrid Ministry\nAnd either way, we're kind of going back and forth, making fun of each other. And so that you have you have some decisions to make\n\n00:10:08:10 - 00:10:18:06\nNick Clason | Hybrid Ministry\nin the editing process, right? You got to get it down for me, I try to get every video under 60s because YouTube shorts is cap is 60s.\n\n00:10:18:06 - 00:10:26:05\nNick Clason | Hybrid Ministry\nAnd so if I can get it under 60, then that means I can post it on YouTube shorts, TikTok, Instagram Reels and Facebook Reels all four places.\n\n00:10:26:05 - 00:10:39:20\nNick Clason | Hybrid Ministry\nNow, if you don't want to use YouTube shorts though, if you're trying to reach teenagers, can I please implore you to consider using it? 95% of teenagers are on YouTube, and so if you are in youth ministry, you should definitely be using YouTube, and thus you should also\n\n00:10:39:20 - 00:10:41:10\nNick Clason | Hybrid Ministry\nbe using YouTube shorts.\n\n00:10:41:10 - 00:10:49:26\nNick Clason | Hybrid Ministry\nBut if you don't want to use YouTube, then you can make it longer because those other platforms allow for longer, time segments of videos. And you can\n\n00:10:49:26 - 00:10:58:08\nNick Clason | Hybrid Ministry\nedit it directly on your phone. My edits, it look like this. If you're watching here on YouTube. I'll also share with you my Photoshop template in that,\n\n00:10:58:08 - 00:11:07:26\nNick Clason | Hybrid Ministry\nfree downloadable document where I am sharing, you know, all the different hundreds of ideas of draft, topics and content that you can use.\n\n00:11:07:28 - 00:11:29:03\nNick Clason | Hybrid Ministry\nBut, if you don't have Photoshop, you can literally design this, in anything. You can design it on TikTok, in the TikTok editor. You can design it on an app like Cap Cut for the free version or the paid version. You can use it on Instagram Reels. Editor. Like it's literally the sky is the limit on where you can edit it.\n\n00:11:29:03 - 00:11:30:08\nNick Clason | Hybrid Ministry\nI like to edit in\n\n00:11:30:08 - 00:11:43:09\nNick Clason | Hybrid Ministry\nAdobe Premiere Pro, so I use Adobe Photoshop, and then I import those files into Adobe Premiere Pro and the good news in all of this is that for a while I started doing it. And then, homeschool kids are\n\n00:11:43:09 - 00:11:50:28\nNick Clason | Hybrid Ministry\nthe best in our student ministry because they obviously they they don't go to school for as long during the day when they do homeschool.\n\n00:11:51:00 - 00:11:52:03\nNick Clason | Hybrid Ministry\nAnd I can have\n\n00:11:52:03 - 00:12:04:16\nNick Clason | Hybrid Ministry\nthem come in and they can use, one of our spare computers that has Adobe Premiere Pro loaded on it. And I've been just teaching them how to use Adobe Photoshop, how to use Adobe Premiere Pro.\n\n00:12:04:16 - 00:12:12:03\nNick Clason | Hybrid Ministry\nAnd I had a student, I kid you not, who he took all of, one of our other, like, video tape adaptations.\n\n00:12:12:03 - 00:12:13:29\nNick Clason | Hybrid Ministry\nWe had like, like 12\n\n00:12:13:29 - 00:12:21:04\nNick Clason | Hybrid Ministry\nof them, and he edited every single one of them, like in one sitting. He he came in. It was like\n\n00:12:21:04 - 00:12:27:27\nNick Clason | Hybrid Ministry\nhis maybe fifth time in, And so he had to, like, learn and get up to speed on that fifth time. I mean, he just\n\n00:12:27:27 - 00:12:31:00\nNick Clason | Hybrid Ministry\ncrushed them to the point where he was loving editing.\n\n00:12:31:00 - 00:12:36:00\nNick Clason | Hybrid Ministry\nAnd then he said to me, hey, can I come in tomorrow? And I was like, bro, you've done them all.\n\n00:12:36:00 - 00:13:00:00\nNick Clason | Hybrid Ministry\nAnd before I was getting students to come in and edit, I was editing them all myself, every single one. And so I was always behind. I never was caught up and he got me completely caught up. And now the other good news in all of this is that in addition to students editing it and getting them posted, I've also had students begin to take ownership and leadership in the room of where we're filming this thing.\n\n00:13:00:00 - 00:13:17:20\nNick Clason | Hybrid Ministry\nSo we've actually built a full studio. You can see link down below, our studio tour and all the gear that we use, but sometimes we just use like a camera on the back of a cell phone and like external microphones. Other times we use like full podcast studio type microphones and run that into like a focus right camera.\n\n00:13:17:22 - 00:13:38:04\nNick Clason | Hybrid Ministry\nAnd we filmed it off our Sony ZV ten. Again, all of that is linked in that, studio tour episode. If you want to look at any of that purchase, any of that. And then if you do have your phone, you can just edit it directly off your phone. If you do it off of a camera, you got to take out the SD card and then download it and then go edit it in some sort of software on your computer.\n\n00:13:38:06 - 00:14:02:08\nNick Clason | Hybrid Ministry\nAgain, either one of those strategies is fine. You decide what you want, you can do a really heavy edit, or you can do a really minimal edit like either of those. Either of those strategies works, and you can kind of do whatever works best for you and your, your time frame. Right. But once those students, edit those, I also have students capturing them or I have them running the room.\n\n00:14:02:08 - 00:14:23:06\nNick Clason | Hybrid Ministry\nI have them, getting students in place. I have them literally running, like, action and, like, clapping their hands. And, it was actually really helpful because one week when we were filming a bunch of, these draft style videos, the camera audio cut out, but I got all the mic audio, but I was like, how am I going to sync up empty words?\n\n00:14:23:08 - 00:14:49:17\nNick Clason | Hybrid Ministry\nTo real audio? And because of the claps, I was able to find the clap on the camera, link up that spike, and then they were able to be to be linked. And so, I at this point in time, like this, this strategy, this four part video strategy, students are running it on Wednesday nights capturing the videos, and then students are editing it and all I'm doing is overseeing it and posting it.\n\n00:14:49:17 - 00:14:51:05\nNick Clason | Hybrid Ministry\nAnd so my guess would be, if you're in\n\n00:14:51:05 - 00:15:15:02\nNick Clason | Hybrid Ministry\nyouth ministry and you want to create content with your students, that this is what you're looking for because you may not feel equipped, you may not feel like you have, what it takes or even the knowledge behind social media in your students. They do, they do. And if you're willing to build the infrastructure enough to then be able to hand that over to them, I think that's a fantastic model and it takes more work off of your\n\n00:15:15:02 - 00:15:16:04\nNick Clason | Hybrid Ministry\nplate.\n\n00:15:16:04 - 00:15:38:19\nNick Clason | Hybrid Ministry\nAnd so if you're interested in exploring, how to do that or even just looking for maybe like some some next steps, I offer a coaching link down below. Reach out about that is really affordable, is really cheap, and I would love to help you get that up and running. Now on to easy social media video idea number two.\n\n00:15:38:21 - 00:15:57:27\nNick Clason | Hybrid Ministry\nI'm glad that you asked because I'm sure you were looking for it. It's actually going to be linked here on screen in the very next video, which I have here on my channel. So go ahead and tap that. Go check that one out. And without any further ado, we will see you over there because we are making digital discipleship easy and possible and accessible.\n\n00:15:57:27 - 00:16:02:01\nNick Clason | Hybrid Ministry\nAnd so as always, don't ever forget to stay hybrid.","content_html":"\u003cp\u003e\u003cstrong\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e=========\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nMy New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\u003cbr\u003e\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\u003c/p\u003e\n\n\u003cp\u003e//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/116\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/116\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓SHOWNOTES\u003cbr\u003e\n//Custom Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Caleb Interview\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=bPXShFfsJsM\u0026t=520s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=bPXShFfsJsM\u0026amp;t=520s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💡100 Topics Ideas \u0026amp; Templates💡\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Studio Tour \u0026amp; Gear Links\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=yVT1xvh9-5k\u0026t=557s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=yVT1xvh9-5k\u0026amp;t=557s\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch1\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🆓 FREEBIES 🆓\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003c/p\u003e\n\n\u003ch1\u003e🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🛠️TOOLS\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 2024 Social Media Strategy\u003cbr\u003e\n01:28 Create Content With Your Students\u003cbr\u003e\n02:05 How it all began\u003cbr\u003e\n06:00 Video #1\u003cbr\u003e\n09:44 How to Edit\u003cbr\u003e\n12:49 How to Capture the Videos\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:06:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nEasy social media ideas for churches and for youth ministries.\u003c/p\u003e\n\n\u003cp\u003e00:00:06:13 - 00:00:18:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHey everyone, welcome to the Hybrid Ministry Show. I am your host, Nick place, and we are looking to make digital discipleship easy, possible and accessible. My strategy for social media in 2024,\u003c/p\u003e\n\n\u003cp\u003e00:00:18:14 - 00:00:24:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand it\u0026#39;s looking like beyond if you didn\u0026#39;t know this. Short form vertical based videos or reels?\u003c/p\u003e\n\n\u003cp\u003e00:00:24:13 - 00:00:32:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nTikToks YouTube shorts account for 90% of the internet\u0026#39;s traffic, which is just a wildly high\u003c/p\u003e\n\n\u003cp\u003e00:00:32:05 - 00:00:51:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nstatistic. And so people are getting on the internet to consume these styles of videos. And so we as churches, as communicators, as people who want to have an impact in our world, we need to be on these platforms. And so if you do want to be on social media, I recommend taking that strategic approach, posting those types of videos.\u003c/p\u003e\n\n\u003cp\u003e00:00:51:09 - 00:00:59:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I also recommend not just posting only spiritual content. So one of the funnest things to do is post content that is just fun,\u003c/p\u003e\n\n\u003cp\u003e00:00:59:24 - 00:01:04:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ninteresting, funny, like a game of some sort, and then hook people kind\u003c/p\u003e\n\n\u003cp\u003e00:01:04:08 - 00:01:08:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof with that sort of piece of content and then hopefully drive them deeper down your funnel,\u003c/p\u003e\n\n\u003cp\u003e00:01:08:27 - 00:01:16:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhich you will eventually get them to more spiritual content and, and hopefully you\u0026#39;ll get them to a long form version of your spiritual content, which from there you can hopefully,\u003c/p\u003e\n\n\u003cp\u003e00:01:16:28 - 00:01:21:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\njust like you would live in the room, just like you would live with the sermon.\u003c/p\u003e\n\n\u003cp\u003e00:01:21:12 - 00:01:30:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nPrompt them to take some sort of meaningful next step closer to Jesus. My new favorite phenomenon for churches and for youth ministries is to create content\u003c/p\u003e\n\n\u003cp\u003e00:01:30:06 - 00:01:32:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwith my students, not just content\u003c/p\u003e\n\n\u003cp\u003e00:01:32:29 - 00:01:34:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfor my students.\u003c/p\u003e\n\n\u003cp\u003e00:01:34:21 - 00:01:52:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGeneration Z and subsequently Generation Alpha are looking for the personal touch. They\u0026#39;ve they\u0026#39;ve grown up under the rise of customization generation. Alpha is going to be growing up under the rise of personalization with algorithms and AI and things that can make life just very tailored to them.\u003c/p\u003e\n\n\u003cp\u003e00:01:52:19 - 00:01:55:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so they don\u0026#39;t want to necessarily get on their social media and see a\u003c/p\u003e\n\n\u003cp\u003e00:01:55:26 - 00:02:00:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbunch of stuff that I have done for them. They would rather get on social media and see a bunch of stuff\u003c/p\u003e\n\n\u003cp\u003e00:02:00:28 - 00:02:04:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthat they have had an opportunity to participate in.\u003c/p\u003e\n\n\u003cp\u003e00:02:04:02 - 00:02:09:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so a couple years ago, my resident Caleb, linked right here is my interview with him.\u003c/p\u003e\n\n\u003cp\u003e00:02:09:07 - 00:02:24:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in it, we actually talked for a little while about this concept called the social challenge. And so where this came birthed out of is in our student ministry, we have a very, very vibrant YouTube channel. It\u0026#39;s probably the social media platform that\u003c/p\u003e\n\n\u003cp\u003e00:02:24:02 - 00:02:37:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI pour the most gas on. If you want to see our strategy link down below is my completely free e-book strategy guide, detailing and outline every single thing I do from silly posting videos, long form version, pieces of content.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:13 - 00:02:43:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt will help you take an adapter and make that possible in your context. But we were talking through a\u003c/p\u003e\n\n\u003cp\u003e00:02:43:20 - 00:02:48:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYouTube channel, which is mostly just teaching videos, and he wanted to include more students\u003c/p\u003e\n\n\u003cp\u003e00:02:48:08 - 00:02:56:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\non our longform, teaching videos section of YouTube. You know, YouTube is broken into different like containers. You got you got\u003c/p\u003e\n\n\u003cp\u003e00:02:56:02 - 00:02:59:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nposts and you got shorts and you got videos and you got lives.\u003c/p\u003e\n\n\u003cp\u003e00:02:59:18 - 00:03:01:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so he\u0026#39;s like, I want more students. I\u003c/p\u003e\n\n\u003cp\u003e00:03:01:24 - 00:03:18:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthink it\u0026#39;d be good if there were more students on the video portion. And not just us staff, people with teaching videos. And I was like, okay, great. So he invented this thing called the social Challenge. And the social challenge became a huge win for us in our student ministry in multiple arenas.\u003c/p\u003e\n\n\u003cp\u003e00:03:18:25 - 00:03:31:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut early on, it would just be him or maybe him, and like another one of our students or him and another one of our interns filming some, some students doing some sort of challenge, just think like any sort of\u003c/p\u003e\n\n\u003cp\u003e00:03:31:02 - 00:03:36:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyouth group game. And then they would just capture it on camera. And so that was on a Wednesday night.\u003c/p\u003e\n\n\u003cp\u003e00:03:36:14 - 00:03:40:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOur team, we don\u0026#39;t work on Fridays. And so he would come into the office\u003c/p\u003e\n\n\u003cp\u003e00:03:40:27 - 00:03:53:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\non Thursday and he would edit all day long to try and get that thing ready to go. And then from there, he would get that thing posted and off he would go, putting our students on, on the YouTube channel. Well,\u003c/p\u003e\n\n\u003cp\u003e00:03:53:14 - 00:04:01:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nover time, that just became hefty every single week with a Thursday all day edit like that was the only thing he had like really bandwidth for it to do.\u003c/p\u003e\n\n\u003cp\u003e00:04:01:17 - 00:04:08:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nOn Thursday. And so we let that thing run for about a semester. And then we made an adjustment. And I said, what if we,\u003c/p\u003e\n\n\u003cp\u003e00:04:08:00 - 00:04:17:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause in the meantime, we were filming short form, vertical based video content with our staff, and we would film like once a month, and we would get together and we would do some of these ideas.\u003c/p\u003e\n\n\u003cp\u003e00:04:17:00 - 00:04:22:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd one of the ones I\u0026#39;m about to share with you here in just a minute, and we would, we were filming for us\u003c/p\u003e\n\n\u003cp\u003e00:04:22:20 - 00:04:35:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand I was like, what if we put students behind that camera? And so that\u0026#39;s what we did. And so my favorite, we do in our studio. Mr.. Now we\u0026#39;ve honed it in where we do four different types of social challenges.\u003c/p\u003e\n\n\u003cp\u003e00:04:35:06 - 00:04:44:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so most months are made up of four different weeks and so on week one we\u0026#39;ll do this week two do that, week three we\u0026#39;ll do that. Link four we\u0026#39;ll do that. Or we\u0026#39;ll just do\u003c/p\u003e\n\n\u003cp\u003e00:04:44:17 - 00:04:49:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhatever is running low. And so I have every single thing, every single piece of content stored\u003c/p\u003e\n\n\u003cp\u003e00:04:49:04 - 00:04:56:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin a Google Drive. And I can see as I post daily, I can see which of these pieces of content I\u0026#39;m running\u003c/p\u003e\n\n\u003cp\u003e00:04:56:01 - 00:05:01:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nout of, and then thus which ones we need to film more of on the next Wednesday night.\u003c/p\u003e\n\n\u003cp\u003e00:05:01:02 - 00:05:04:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSome of the other advantages youth pastors that this has had\u003c/p\u003e\n\n\u003cp\u003e00:05:04:18 - 00:05:14:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nis this has created a space in our student ministry for students to come and let their voice be heard, and for them to actually get a chance to be on social media themselves. And then\u003c/p\u003e\n\n\u003cp\u003e00:05:14:14 - 00:05:18:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthey\u0026#39;re actually looking for it later on down the road, like, when are you going to post my video?\u003c/p\u003e\n\n\u003cp\u003e00:05:19:02 - 00:05:23:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet me know. And it was funny, last week I actually pulled a kid aside and said, hey, I\u0026#39;m\u003c/p\u003e\n\n\u003cp\u003e00:05:23:10 - 00:05:35:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nposting yours tomorrow. And so then he texted me. I didn\u0026#39;t send him the link or anything like that, but he texted me. He\u0026#39;s like, that was good, you know, typical seventh grade boy. But, he he reached out of his own accord.\u003c/p\u003e\n\n\u003cp\u003e00:05:35:08 - 00:05:56:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. Once he saw his video had been posted online. And so it\u0026#39;s had some major wins for us in the room. It\u0026#39;s actually made like our in person, a little bit more, intimate, like it\u0026#39;s made our students actually get to interact with and know each other a little bit more. And so that\u0026#39;s our current adaptation. We just batch record our students any given Wednesday\u003c/p\u003e\n\n\u003cp\u003e00:05:56:13 - 00:06:03:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nnight, with these different for social media ideas, I\u0026#39;m going to share with you in this video playlist.\u003c/p\u003e\n\n\u003cp\u003e00:06:03:20 - 00:06:22:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe first video idea that we do, it\u0026#39;s called drafts. Now, you\u0026#39;ve probably seen or heard these before in if you\u0026#39;ve ever been on social media, all kinds of different people have done them. And I\u0026#39;m not, you know, claiming to be the the author of this idea, we have no doubt seen, we\u0026#39;re taking\u003c/p\u003e\n\n\u003cp\u003e00:06:22:25 - 00:06:28:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthis, you know, from other people, we\u0026#39;ve seen it done elsewhere, and we\u0026#39;ve adapted it to our culture\u003c/p\u003e\n\n\u003cp\u003e00:06:28:07 - 00:06:29:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nand to our context.\u003c/p\u003e\n\n\u003cp\u003e00:06:29:23 - 00:06:31:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut essentially what it is is you choose, like\u003c/p\u003e\n\n\u003cp\u003e00:06:31:27 - 00:06:58:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nany topic, literally any topic in the world that has at least ten or more options. And the reason you need ten or more is because it\u0026#39;s it\u0026#39;s sort of treated like a, like sports or like a basketball type thing where you draft somebody, to your starting five. And so if you and if you and I were doing this, you might go first in any particular category, let\u0026#39;s just say,\u003c/p\u003e\n\n\u003cp\u003e00:06:58:12 - 00:07:10:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlet\u0026#39;s just say basketball players, you know, for example, by the way, link down below in the description I have shared with you, like over 100 different draft topic ideas\u003c/p\u003e\n\n\u003cp\u003e00:07:10:02 - 00:07:10:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nas well as a\u003c/p\u003e\n\n\u003cp\u003e00:07:10:25 - 00:07:19:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ngear resource list. So go ahead and click that link and go grab it. You can just have it and then you can take these and kind of copy and paste them and implement them into your church and into\u003c/p\u003e\n\n\u003cp\u003e00:07:19:17 - 00:07:27:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyour social media strategy. But if you\u0026#39;re going first, maybe you\u0026#39;re Michael Jordan guy. So you take Michael Jordan, but then you go to me and it\u0026#39;d be my pick.\u003c/p\u003e\n\n\u003cp\u003e00:07:27:15 - 00:07:45:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the only thing I couldn\u0026#39;t take is Michael Jordan. I could take any other basketball player I wanted to. I could take LeBron James. I can also take Bronny James. It doesn\u0026#39;t matter. I could take whoever I want. So I\u0026#39;ll go LeBron. And then back to you. You might think that the third greatest player of all time is like Magic Johnson.\u003c/p\u003e\n\n\u003cp\u003e00:07:45:08 - 00:08:02:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s fair. I\u0026#39;ll go ahead and give you like thumbs up on that. Come back to me. I\u0026#39;ll probably take like Larry Bird or something like that. Back over to you. Let\u0026#39;s say you take, maybe you\u0026#39;re a big Bulls guy. Maybe you take Scottie Pippen. Great. That\u0026#39;s fine. I don\u0026#39;t agree with that necessarily. But I appreciate you trying back over to me.\u003c/p\u003e\n\n\u003cp\u003e00:08:02:23 - 00:08:18:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI probably go doctor J. Or Wilt Chamberlain maybe. I think, and as I\u0026#39;m doing this, I\u0026#39;m commentating it, right. I\u0026#39;m like, you know, I\u0026#39;m thinking this thing that, and so I\u0026#39;ll go ahead. I\u0026#39;ll take I\u0026#39;ll take, I\u0026#39;ll, I\u0026#39;ll end up taking wilt. No no no no no no. What am I doing? I\u0026#39;ll take Shaq I\u0026#39;ll take Shaq back over to you.\u003c/p\u003e\n\n\u003cp\u003e00:08:18:17 - 00:08:33:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you\u0026#39;re like, all right, fine, I\u0026#39;ll take Kobe. Great. That\u0026#39;s great. Back over to me now. I\u0026#39;ll take wilt okay. And I\u0026#39;m not now like building a team to play with. And you can set those parameters because I can\u0026#39;t have Will and Shaq playing on the same team that both centers. Right. Back over to you. Maybe you\u0026#39;re going to take like a modern guy.\u003c/p\u003e\n\n\u003cp\u003e00:08:33:09 - 00:08:47:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMaybe you\u0026#39;re going to go like Kevin Durant or something like that. And I think that would be fair. Back over to me if I wanted to take a modern guy. Though I don\u0026#39;t think he\u0026#39;s, top ten of all time, but I do think it\u0026#39;s great. Shaq good. So Alexander represent Oklahoma City Thunder. That\u0026#39;s my favorite basketball team.\u003c/p\u003e\n\n\u003cp\u003e00:08:48:00 - 00:09:11:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then what you do then is you\u0026#39;d say, hey, let us know. Comment down below who you think won okay. Now in that particular case, everyone watching would definitely say that I won. But maybe you got some big, Bulls fans, some some people from Chicago watching your content. Maybe they would say that you won, and they would say that you picked all the goats and Kobe Bryant and Scottie Pippen and all the other people, right?\u003c/p\u003e\n\n\u003cp\u003e00:09:11:15 - 00:09:11:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike,\u003c/p\u003e\n\n\u003cp\u003e00:09:11:24 - 00:09:18:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwhatever the case might be, but you just literally go back and forth and back and forth and back and forth. Another option you can do is you can snake it in\u003c/p\u003e\n\n\u003cp\u003e00:09:18:24 - 00:09:27:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nso if you don\u0026#39;t know, it\u0026#39;s like, first person, second person, second person, first person, first person, second person, second person. That\u0026#39;s the concept of a snake draft.\u003c/p\u003e\n\n\u003cp\u003e00:09:27:23 - 00:09:28:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI don\u0026#39;t\u003c/p\u003e\n\n\u003cp\u003e00:09:28:02 - 00:09:44:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI don\u0026#39;t do that as much in like a two person draft because, it\u0026#39;s just like 12X2X2X2X2, and then it ends with one. I\u0026#39;d rather just kind of do the bounce back, but either way, your choice, your decision, you figure out which you prefer. And then\u003c/p\u003e\n\n\u003cp\u003e00:09:44:11 - 00:09:51:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI need to edit that sucker. And so typically when I do it with anyone on my staff, those drafts end up being like, five minutes,\u003c/p\u003e\n\n\u003cp\u003e00:09:51:12 - 00:09:54:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbecause there\u0026#39;s a fair bit of banter.\u003c/p\u003e\n\n\u003cp\u003e00:09:54:07 - 00:10:00:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we\u0026#39;re sort of like, gassing people for, like, what they said, or slamming them for how bad we thought the choices were.\u003c/p\u003e\n\n\u003cp\u003e00:10:00:26 - 00:10:08:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd either way, we\u0026#39;re kind of going back and forth, making fun of each other. And so that you have you have some decisions to make\u003c/p\u003e\n\n\u003cp\u003e00:10:08:10 - 00:10:18:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nin the editing process, right? You got to get it down for me, I try to get every video under 60s because YouTube shorts is cap is 60s.\u003c/p\u003e\n\n\u003cp\u003e00:10:18:06 - 00:10:26:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if I can get it under 60, then that means I can post it on YouTube shorts, TikTok, Instagram Reels and Facebook Reels all four places.\u003c/p\u003e\n\n\u003cp\u003e00:10:26:05 - 00:10:39:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, if you don\u0026#39;t want to use YouTube shorts though, if you\u0026#39;re trying to reach teenagers, can I please implore you to consider using it? 95% of teenagers are on YouTube, and so if you are in youth ministry, you should definitely be using YouTube, and thus you should also\u003c/p\u003e\n\n\u003cp\u003e00:10:39:20 - 00:10:41:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nbe using YouTube shorts.\u003c/p\u003e\n\n\u003cp\u003e00:10:41:10 - 00:10:49:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if you don\u0026#39;t want to use YouTube, then you can make it longer because those other platforms allow for longer, time segments of videos. And you can\u003c/p\u003e\n\n\u003cp\u003e00:10:49:26 - 00:10:58:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nedit it directly on your phone. My edits, it look like this. If you\u0026#39;re watching here on YouTube. I\u0026#39;ll also share with you my Photoshop template in that,\u003c/p\u003e\n\n\u003cp\u003e00:10:58:08 - 00:11:07:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nfree downloadable document where I am sharing, you know, all the different hundreds of ideas of draft, topics and content that you can use.\u003c/p\u003e\n\n\u003cp\u003e00:11:07:28 - 00:11:29:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut, if you don\u0026#39;t have Photoshop, you can literally design this, in anything. You can design it on TikTok, in the TikTok editor. You can design it on an app like Cap Cut for the free version or the paid version. You can use it on Instagram Reels. Editor. Like it\u0026#39;s literally the sky is the limit on where you can edit it.\u003c/p\u003e\n\n\u003cp\u003e00:11:29:03 - 00:11:30:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI like to edit in\u003c/p\u003e\n\n\u003cp\u003e00:11:30:08 - 00:11:43:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAdobe Premiere Pro, so I use Adobe Photoshop, and then I import those files into Adobe Premiere Pro and the good news in all of this is that for a while I started doing it. And then, homeschool kids are\u003c/p\u003e\n\n\u003cp\u003e00:11:43:09 - 00:11:50:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthe best in our student ministry because they obviously they they don\u0026#39;t go to school for as long during the day when they do homeschool.\u003c/p\u003e\n\n\u003cp\u003e00:11:51:00 - 00:11:52:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I can have\u003c/p\u003e\n\n\u003cp\u003e00:11:52:03 - 00:12:04:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthem come in and they can use, one of our spare computers that has Adobe Premiere Pro loaded on it. And I\u0026#39;ve been just teaching them how to use Adobe Photoshop, how to use Adobe Premiere Pro.\u003c/p\u003e\n\n\u003cp\u003e00:12:04:16 - 00:12:12:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I had a student, I kid you not, who he took all of, one of our other, like, video tape adaptations.\u003c/p\u003e\n\n\u003cp\u003e00:12:12:03 - 00:12:13:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe had like, like 12\u003c/p\u003e\n\n\u003cp\u003e00:12:13:29 - 00:12:21:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nof them, and he edited every single one of them, like in one sitting. He he came in. It was like\u003c/p\u003e\n\n\u003cp\u003e00:12:21:04 - 00:12:27:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nhis maybe fifth time in, And so he had to, like, learn and get up to speed on that fifth time. I mean, he just\u003c/p\u003e\n\n\u003cp\u003e00:12:27:27 - 00:12:31:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\ncrushed them to the point where he was loving editing.\u003c/p\u003e\n\n\u003cp\u003e00:12:31:00 - 00:12:36:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then he said to me, hey, can I come in tomorrow? And I was like, bro, you\u0026#39;ve done them all.\u003c/p\u003e\n\n\u003cp\u003e00:12:36:00 - 00:13:00:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd before I was getting students to come in and edit, I was editing them all myself, every single one. And so I was always behind. I never was caught up and he got me completely caught up. And now the other good news in all of this is that in addition to students editing it and getting them posted, I\u0026#39;ve also had students begin to take ownership and leadership in the room of where we\u0026#39;re filming this thing.\u003c/p\u003e\n\n\u003cp\u003e00:13:00:00 - 00:13:17:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo we\u0026#39;ve actually built a full studio. You can see link down below, our studio tour and all the gear that we use, but sometimes we just use like a camera on the back of a cell phone and like external microphones. Other times we use like full podcast studio type microphones and run that into like a focus right camera.\u003c/p\u003e\n\n\u003cp\u003e00:13:17:22 - 00:13:38:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we filmed it off our Sony ZV ten. Again, all of that is linked in that, studio tour episode. If you want to look at any of that purchase, any of that. And then if you do have your phone, you can just edit it directly off your phone. If you do it off of a camera, you got to take out the SD card and then download it and then go edit it in some sort of software on your computer.\u003c/p\u003e\n\n\u003cp\u003e00:13:38:06 - 00:14:02:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAgain, either one of those strategies is fine. You decide what you want, you can do a really heavy edit, or you can do a really minimal edit like either of those. Either of those strategies works, and you can kind of do whatever works best for you and your, your time frame. Right. But once those students, edit those, I also have students capturing them or I have them running the room.\u003c/p\u003e\n\n\u003cp\u003e00:14:02:08 - 00:14:23:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI have them, getting students in place. I have them literally running, like, action and, like, clapping their hands. And, it was actually really helpful because one week when we were filming a bunch of, these draft style videos, the camera audio cut out, but I got all the mic audio, but I was like, how am I going to sync up empty words?\u003c/p\u003e\n\n\u003cp\u003e00:14:23:08 - 00:14:49:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nTo real audio? And because of the claps, I was able to find the clap on the camera, link up that spike, and then they were able to be to be linked. And so, I at this point in time, like this, this strategy, this four part video strategy, students are running it on Wednesday nights capturing the videos, and then students are editing it and all I\u0026#39;m doing is overseeing it and posting it.\u003c/p\u003e\n\n\u003cp\u003e00:14:49:17 - 00:14:51:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so my guess would be, if you\u0026#39;re in\u003c/p\u003e\n\n\u003cp\u003e00:14:51:05 - 00:15:15:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyouth ministry and you want to create content with your students, that this is what you\u0026#39;re looking for because you may not feel equipped, you may not feel like you have, what it takes or even the knowledge behind social media in your students. They do, they do. And if you\u0026#39;re willing to build the infrastructure enough to then be able to hand that over to them, I think that\u0026#39;s a fantastic model and it takes more work off of your\u003c/p\u003e\n\n\u003cp\u003e00:15:15:02 - 00:15:16:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nplate.\u003c/p\u003e\n\n\u003cp\u003e00:15:16:04 - 00:15:38:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you\u0026#39;re interested in exploring, how to do that or even just looking for maybe like some some next steps, I offer a coaching link down below. Reach out about that is really affordable, is really cheap, and I would love to help you get that up and running. Now on to easy social media video idea number two.\u003c/p\u003e\n\n\u003cp\u003e00:15:38:21 - 00:15:57:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m glad that you asked because I\u0026#39;m sure you were looking for it. It\u0026#39;s actually going to be linked here on screen in the very next video, which I have here on my channel. So go ahead and tap that. Go check that one out. And without any further ado, we will see you over there because we are making digital discipleship easy and possible and accessible.\u003c/p\u003e\n\n\u003cp\u003e00:15:57:27 - 00:16:02:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so as always, don\u0026#39;t ever forget to stay hybrid.\u003c/p\u003e","summary":"My New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!\r\nIn this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.\r\n\r\n//SHOWNOTES \u0026 TRANSCRIPTS\r\nhttp://www.hybridministry.xyz/116","date_published":"2024-09-26T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/3524513e-16a4-4659-b87f-21a24b5c307c.mp3","mime_type":"audio/mpeg","size_in_bytes":23169913,"duration_in_seconds":964}]},{"id":"3922444a-be36-4d89-a5de-896dc0d27f8a","title":"Episode 115: Youth Pastor Review  Aura and Bark vs Covenant Eyes","url":"https://www.hybridministry.xyz/115","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\nhttps://www.hybridministry.xyz/articles/coaching\n\n=========\nDESCRIPTION\nA Youth Pastor's Review on the Parental Control Apps of\n•Covenant Eyes\n•Aura + Circle\n•Bark\nAlso, which phone is best, iPhone vs Android for Generation Alpha and online Safety\n\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/115\n======================================\n📓SHOWNOTES\n//MEET GEN ALPHA\nhttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\n\n//AURA + CIRCLE\nhttps://www.buy.aura.com\n\n//BARK\nhttps://www.bark.us/pricing/\n\n//COVENANT EYES\nhttps://covenanteyes.sjv.io/g1zVZA\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n\n🔗 https://linktr.ee/clasonnick\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n🕰️TIMECODES\n00:00 The 3 Best Parental Control Apps on the Market\n00:44 Aura + Circle Review\n04:42 Bark Review\n08:59 Covenant Eyes Review\n\n\n\nTRANSCRIPT\n00:00:00:00 - 00:00:00:16\nNick Clason | Hybrid Ministry\nIn\n\n00:00:00:16 - 00:00:07:23\nNick Clason | Hybrid Ministry\nthis episode, we are going to look at the three best parental control apps that are on the market. We're going to\n\n00:00:07:23 - 00:00:13:16\nNick Clason | Hybrid Ministry\nexplore what each of their features have to offer where they don't. As you know, tech always has shortcomings. And so\n\n00:00:13:16 - 00:00:20:03\nNick Clason | Hybrid Ministry\nwe're going to try to kind of explore and and crack the door open on what some of those things might be.\n\n00:00:20:06 - 00:00:42:25\nNick Clason | Hybrid Ministry\nI'm going to give you what I believe you should choose between an iPhone or an Android phone for one of your children. And finally, we're going to flesh out the age old debate what do we do about phones and distractions as it pertains to education and youth ministry? But first and foremost, we're going to be exploring these three apps Aura versus Bark versus covenant.\n\n00:00:42:27 - 00:01:12:00\nNick Clason | Hybrid Ministry\nSo let's dive in first here with Aura according to what we see here on their website. And I'm not an aura user, and I did not get the, a trial or free trial to, to check this out. And so I am just going to be going based on what I see on their website. But as someone who has 13 years of of youth ministry experience and is also a dad, I know a thing or two about, my way around these apps and what's, what they're offering and where maybe some of the shortcomings might be.\n\n00:01:12:02 - 00:01:33:22\nNick Clason | Hybrid Ministry\nBut Aura, I believe, starts with a little bit of a baseline of security. And so I think they're a security app that has added parental control features into it. Later, rather than being a parental control app first. Right. So each of these, you can tell each of these starts and a little bit of a different place. And so Aura starts with security.\n\n00:01:33:25 - 00:01:56:04\nNick Clason | Hybrid Ministry\nAnd so one of the things that Aura has to offer is, you know, if you're here on on YouTube, you'll see some of these things on screen, but something about content filtering and safe search and YouTube, safe mode. And they'll check their history and their internet usage and, and time left and stuff like that. You can do things like time limits and pausing the internet and bedtime and bonus time.\n\n00:01:56:07 - 00:02:15:10\nNick Clason | Hybrid Ministry\nThey also have some gaming features and things that can keep kids safe online, but you'll see that Aura and Bark are in direct competition, because in just a minute, we're gonna look at the Bark versus Aura page. But Aura has parental controls and they are now in partnership with circle. You might remember Circle by Disney. So Aura and circle are not together.\n\n00:02:15:10 - 00:02:40:06\nNick Clason | Hybrid Ministry\nAnd so with circle powered by circle Aura offers content filtering, offers screen time limits, bedtime pausing, the internet, internet usage reports, and this is I always pay attention to stuff like this because this is what I want to know. Right? So like I'm going to read what this says, get a complete picture of kids internet use across all devices so you can make informed decisions about the amount of screen time that's right for your family.\n\n00:02:40:08 - 00:03:03:29\nNick Clason | Hybrid Ministry\nI'm still not sure what they're doing with that and how they're, tracking the the usage report of that, the internet history. It'll, track kids online habits to spot overuse on certain apps and websites, and see which sites were blocked. And so that to me is just like, a screen time, you know, kind of report like how many minutes it has been on TikTok, how many minutes it has been on YouTube, so to speak.\n\n00:03:03:29 - 00:03:24:10\nNick Clason | Hybrid Ministry\nYou can give online time, safe gaming, safe browsing, and then antivirus and dark web monitoring. So those things right there again, sort of communicate to me like they're about like the safety online and like hackers and those types of things and those are valuable. Don't get me wrong. Right. Here's how they do parental controls here. They you can add your child, you link their device, and then you just customize it.\n\n00:03:24:10 - 00:03:43:21\nNick Clason | Hybrid Ministry\nAnd based on the screenshot here, you can either block or not block. Right. So discord block or not block, Facebook block or not block. And if you remember in our last episode linked right here at the top of the screen, if you're here on YouTube, I talked about moderation. Right. And as your child grows older, figuring out how to sprinkle in more elements of moderation.\n\n00:03:43:21 - 00:04:07:27\nNick Clason | Hybrid Ministry\nAnd so in the same kind of vein, this is a very like yes or no sort of response. Like, can they be on this app or not? Versus how do they make wise decisions while they're on that app? And you know, as you're parenting, there may be certain apps you want to keep your kids completely away from. But as you're getting older and developing and showing more responsibility, how do you offer them that without giving them full, unlimited and unleashed rein on it?\n\n00:04:07:29 - 00:04:32:28\nNick Clason | Hybrid Ministry\nSo let's talk about pricing. It looks like if you pay an annualized version of it, you are at about $8.33 per month. Or if you do like the monthly breakdown, it's about $11 per month. So 833 per month billed annually. You're looking at $99.96, per year versus 11, which is $132 per year. So that seems reasonable to me for a subscription.\n\n00:04:32:28 - 00:04:52:15\nNick Clason | Hybrid Ministry\nLike I if I were a customer, I would not be upset about that price tag. Of course, you gotta do what works best for you. So bark in comparison to talk about Barc, now they have this website. Here's literally bark versus circle. Plus the aura app. Right. So it's literally they're comparing their suite of products versus aura.\n\n00:04:52:15 - 00:05:10:16\nNick Clason | Hybrid Ministry\nSo you can see these two are in a little bit of competition with one another. And so let's just look at how they compare and how they stack up against them. So it says both of them can block specific apps, bark can block specific sites, and it can choose from 19 different categories to, block from.\n\n00:05:10:18 - 00:05:33:23\nNick Clason | Hybrid Ministry\nThey have location tracking. Both of them do. Both of them can create custom screen time schedules. Here apply different screen time rules to different day. So this is bark can create specific rules for each day of the week based on your family or has different schedules for weekdays and weekends. And so I guess, or, according to bark here, has a weekday option and a weekend option.\n\n00:05:33:23 - 00:05:54:19\nNick Clason | Hybrid Ministry\nThat's it. Or bark, you can do different days. That may be useful for certain things, like maybe a one day, a heavy soccer practice day. And you can't use phones that day as much. I'm not sure. But, you know, there is more it sounds like more flexibility on that. But here in this is true content monitoring, bark gives themselves a check, as you would assume that the company would.\n\n00:05:54:22 - 00:06:15:09\nNick Clason | Hybrid Ministry\nIt gives Aura an X. And so let's see what it says here. So this skin text email phone video, 30 plus apps and social media platforms for issues in children's phones, tablets and Chromebooks where or does not offer true content monitoring. They don't use advanced technology to look for keywords in context. However, you can monitor or view internet usage or history of an app, website or category.\n\n00:06:15:09 - 00:06:35:14\nNick Clason | Hybrid Ministry\nAnd we did see that. And so it looks like bark, is a little bit more, invasive. And parents may like that may not. Right. And so that's a good thing. Also alerts for sexual content, cyberbullying and depression. Bark alerts are sent for worrisome content across 19 different categories. And you can add unlimited devices for each of your kids.\n\n00:06:35:14 - 00:06:53:14\nNick Clason | Hybrid Ministry\nYou can do that on both of them. So, you monitor content. And so here's how this looks on the screenshot. If you're watching here on screen, it sends a little alert. And so it actually parses out these words that may look like, you know, this may be bullying. And, and that's different than just straight up, like, content or website or, you know what I'm saying.\n\n00:06:53:14 - 00:07:10:11\nNick Clason | Hybrid Ministry\nSo that's really good and that's really helpful for parent. And so again this as a parent, you may be looking at this and think how you know, how grateful you might be for something like that. Commanded screen time here. It looks like, you can set schedules, you can block certain websites, certain apps. You can track locations. All that's great.\n\n00:07:10:13 - 00:07:26:26\nNick Clason | Hybrid Ministry\nLet's talk about pricing. So Burke has, kind of a variety, a lot of different suites. They've been in the game for a while, so they have Burke Premium, which is $14 per month, and then Burke Junior, which is $5 per month. And the difference is both of them can manage screen time. Both of them can filter websites.\n\n00:07:26:26 - 00:07:51:06\nNick Clason | Hybrid Ministry\nBoth of them can keep up with locations. However, Burke Junior can't monitor text emails from 30 plus apps or get alerts for things like cyber bullying. In addition to that, you should know that Burke has a variety of different types of content. So they have phones, they have their app, and then they have thing called Burke home. And so that's to monitor things like smart screens, smart TVs, gaming, and stuff like that.\n\n00:07:51:06 - 00:08:11:22\nNick Clason | Hybrid Ministry\nAnd so, within the phone of Bark, right, there's the starter plan, which it says starting at $39 a month. What you get for that is unlimited talk, text, no internet, the App Store or games as it advances up $49 unlimited talk, text and Wi-Fi. So no data. 59 is unlimited talk text, four gigs of Wi-Fi data, or like data.\n\n00:08:11:22 - 00:08:32:04\nNick Clason | Hybrid Ministry\nData like you're not on a Wi-Fi network. 69 is unlimited. Talk text eight gigs and 89 is unlimited talk text in data. So a bark phone, if you're just getting started, you don't already have a phone that you're trying to retrofit for your kid. For online safety, Bark seems like a the phone seems like a great way to get started, especially introducing some of these things to children.\n\n00:08:32:06 - 00:08:58:18\nNick Clason | Hybrid Ministry\nThe app Bark Premium is $14 a month, which nets out to, or is about $99 a year if you pay in the annualized version. So again, compared to aura, that's right. In that same range. And then they also offer the home thing. And so the thing is, if you add the phone plus the app, plus the home, the phone, if you go at it's like most expensive is, a little over a thousand a year, the apps $99 a year, and the home is about $72 per year.\n\n00:08:58:20 - 00:09:16:14\nNick Clason | Hybrid Ministry\nNow, the third one that I want to look at is Covenant Eyes. And now, if you've never heard of Covenant Eyes, so like I said, they each start with a different sort of baseline. So aura I would say starts with like internet safety. Bark is parental controls. I feel like an aura sort of has retrofitted their, you know, company to kind of match that.\n\n00:09:16:14 - 00:09:34:25\nNick Clason | Hybrid Ministry\nAnd then Covenant Eyes is honestly a little bit more like purity and, have like having good online habits. And so I think it may start with a little bit older mindset and a little bit older demographic. However, I will just be clear, like I actually have this installed on my device and you're going to see why here in just a minute.\n\n00:09:34:28 - 00:10:00:26\nNick Clason | Hybrid Ministry\nIt starts with the concept of having allies or basically people that you can, trust and relate to. And so these people get your reports and, and keep, track of your internet monitoring and your internet habits and they'll get reports every couple of weeks. And so what Covenant Eyes does is you install, a little program on your computer and it monitors everything on the screen.\n\n00:10:00:28 - 00:10:24:06\nNick Clason | Hybrid Ministry\nNow, listen, I've heard stories as a youth pastor, have been in youth ministry almost 14 years of kids who will go to like the Bible app, click on a link, it'll open up a browser, and then they're just on the Bible app. And so what, like a bark or an aura will do is they would look at that and they would say, hey, they're on the Bible app, but they're not telling you what actually is showing up on their screen on the Bible app.\n\n00:10:24:06 - 00:10:43:24\nNick Clason | Hybrid Ministry\nAnd if they're just using the Bible app as the gateway into something else that doesn't actually do us any good, we're covenant eyes. The difference is it shows every single thing on the screen. So even though you're in the Bible app, what is showing up on the screen is what's really being monitored and what's really being tracked. And I really, really like that.\n\n00:10:43:24 - 00:11:02:16\nNick Clason | Hybrid Ministry\nAnd as a parent, I really, really appreciate that because I can set myself up as one of my children's allies and I can go in to their account and I can look at everything that they do. I'll get a weekly summary report, but if I go in, I can look at it almost minute by minute of what is been shown and what has been on their screen recently.\n\n00:11:02:17 - 00:11:22:04\nNick Clason | Hybrid Ministry\nAnd, it will send alerts for things that are alarming. You can, you know, like it'll say like, hey, this website doesn't seem like a good website or it's unsafe or whatever, but if there's like if you're more stuck in the gray and it's like, it's just like images that are not so, honoring to God on like, social media or like Instagram or whatever.\n\n00:11:22:04 - 00:11:42:12\nNick Clason | Hybrid Ministry\nLike it will also pick those things up to them. That's what I really, really appreciate about an app like Covenant Eyes. And so, the the difference is, it's about $184 per year. So is the most expensive of them all. I have been to use it for a while. And so before they did this they did just website kind of monitoring.\n\n00:11:42:12 - 00:12:09:23\nNick Clason | Hybrid Ministry\nBut now they've, created this kind of AI product to monitor every single thing on screen. Now it can be used for both iPhones and androids. On the iPhone app, I believe that you have to download an app. And then everything within that app is tracked. But you and I know that our lives live within other apps, like we don't just go to like, Safari, and that's the only place that we browse the internet like we're on TikTok, we're on YouTube, we're on Instagram.\n\n00:12:09:25 - 00:12:28:19\nNick Clason | Hybrid Ministry\nAnd so if you want everything monitored, it has to be through the app on an iPhone. However, one of the reasons I prefer Android and I would recommend that, by the way, is, it tracks every single thing on every single screen over all apps. Every single thing on the screen is always being monitored. And I like that.\n\n00:12:28:19 - 00:12:46:12\nNick Clason | Hybrid Ministry\nAnd I appreciate that. And so you give up some, you know, social equity because you are the cause for the green bubbles. But every single thing on the phone is always being monitored. And so between these three aura and Mark and covenant, as I would recommend Covenant Eyes, and I would recommend it being used with an Android phone.\n\n00:12:46:14 - 00:13:04:22\nNick Clason | Hybrid Ministry\nAnd I, think that if you went that route for your kids or even for yourself, you will not be disappointed. And I just wanna let you know. Link down below. There is an app to, give Covenant Eyes a try. They have a complete 30 day money back guarantee so you don't have anything to lose. Give it a shot, see if you like it.\n\n00:13:04:22 - 00:13:27:01\nNick Clason | Hybrid Ministry\nAnd I believe it is worth it. And what that leads us to as a result, out of this sort of generation alpha conversation that we've been having is what do we do as educators and what do we do as a youth pastors with phones. If all the all these kids are getting phones that earlier and earlier ages and they're bringing them to church and they're bringing them to youth group, like, what do we do with all of them and how do we handle that?\n\n00:13:27:03 - 00:13:44:22\nNick Clason | Hybrid Ministry\nWell, I sat down recently with my friend Josh Baldwin, and we had a conversation about what this means for cell phones and youth ministry and navigating distractions. Do we cut them all out or do we find a way to lean into them? So I'm excited for you to take a listen to that conversation. If you're watching here on YouTube is linked right here on screen.\n\n00:13:44:24 - 00:13:57:28\nNick Clason | Hybrid Ministry\nSo go ahead and take a look at that. And don't forget, as you do that, we at the Hybrid Ministry Show are trying to make digital discipleship easy and possible and accessible. So as always, don't forget to stay hybrid.","content_html":"\u003cp\u003e\u003cstrong\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e=========\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nA Youth Pastor\u0026#39;s Review on the Parental Control Apps of\u003cbr\u003e\n•Covenant Eyes\u003cbr\u003e\n•Aura + Circle\u003cbr\u003e\n•Bark\u003cbr\u003e\nAlso, which phone is best, iPhone vs Android for Generation Alpha and online Safety\u003c/p\u003e\n\n\u003cp\u003e//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/115\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/115\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓SHOWNOTES\u003cbr\u003e\n//MEET GEN ALPHA\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//AURA + CIRCLE\u003cbr\u003e\n\u003ca href=\"https://www.buy.aura.com\" rel=\"nofollow\"\u003ehttps://www.buy.aura.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//BARK\u003cbr\u003e\n\u003ca href=\"https://www.bark.us/pricing/\" rel=\"nofollow\"\u003ehttps://www.bark.us/pricing/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//COVENANT EYES\u003cbr\u003e\n\u003ca href=\"https://covenanteyes.sjv.io/g1zVZA\" rel=\"nofollow\"\u003ehttps://covenanteyes.sjv.io/g1zVZA\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch1\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🆓 FREEBIES 🆓\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003c/p\u003e\n\n\u003ch1\u003e🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🛠️TOOLS\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The 3 Best Parental Control Apps on the Market\u003cbr\u003e\n00:44 Aura + Circle Review\u003cbr\u003e\n04:42 Bark Review\u003cbr\u003e\n08:59 Covenant Eyes Review\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:00:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn\u003c/p\u003e\n\n\u003cp\u003e00:00:00:16 - 00:00:07:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nthis episode, we are going to look at the three best parental control apps that are on the market. We\u0026#39;re going to\u003c/p\u003e\n\n\u003cp\u003e00:00:07:23 - 00:00:13:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nexplore what each of their features have to offer where they don\u0026#39;t. As you know, tech always has shortcomings. And so\u003c/p\u003e\n\n\u003cp\u003e00:00:13:16 - 00:00:20:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nwe\u0026#39;re going to try to kind of explore and and crack the door open on what some of those things might be.\u003c/p\u003e\n\n\u003cp\u003e00:00:20:06 - 00:00:42:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m going to give you what I believe you should choose between an iPhone or an Android phone for one of your children. And finally, we\u0026#39;re going to flesh out the age old debate what do we do about phones and distractions as it pertains to education and youth ministry? But first and foremost, we\u0026#39;re going to be exploring these three apps Aura versus Bark versus covenant.\u003c/p\u003e\n\n\u003cp\u003e00:00:42:27 - 00:01:12:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo let\u0026#39;s dive in first here with Aura according to what we see here on their website. And I\u0026#39;m not an aura user, and I did not get the, a trial or free trial to, to check this out. And so I am just going to be going based on what I see on their website. But as someone who has 13 years of of youth ministry experience and is also a dad, I know a thing or two about, my way around these apps and what\u0026#39;s, what they\u0026#39;re offering and where maybe some of the shortcomings might be.\u003c/p\u003e\n\n\u003cp\u003e00:01:12:02 - 00:01:33:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut Aura, I believe, starts with a little bit of a baseline of security. And so I think they\u0026#39;re a security app that has added parental control features into it. Later, rather than being a parental control app first. Right. So each of these, you can tell each of these starts and a little bit of a different place. And so Aura starts with security.\u003c/p\u003e\n\n\u003cp\u003e00:01:33:25 - 00:01:56:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so one of the things that Aura has to offer is, you know, if you\u0026#39;re here on on YouTube, you\u0026#39;ll see some of these things on screen, but something about content filtering and safe search and YouTube, safe mode. And they\u0026#39;ll check their history and their internet usage and, and time left and stuff like that. You can do things like time limits and pausing the internet and bedtime and bonus time.\u003c/p\u003e\n\n\u003cp\u003e00:01:56:07 - 00:02:15:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey also have some gaming features and things that can keep kids safe online, but you\u0026#39;ll see that Aura and Bark are in direct competition, because in just a minute, we\u0026#39;re gonna look at the Bark versus Aura page. But Aura has parental controls and they are now in partnership with circle. You might remember Circle by Disney. So Aura and circle are not together.\u003c/p\u003e\n\n\u003cp\u003e00:02:15:10 - 00:02:40:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so with circle powered by circle Aura offers content filtering, offers screen time limits, bedtime pausing, the internet, internet usage reports, and this is I always pay attention to stuff like this because this is what I want to know. Right? So like I\u0026#39;m going to read what this says, get a complete picture of kids internet use across all devices so you can make informed decisions about the amount of screen time that\u0026#39;s right for your family.\u003c/p\u003e\n\n\u003cp\u003e00:02:40:08 - 00:03:03:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m still not sure what they\u0026#39;re doing with that and how they\u0026#39;re, tracking the the usage report of that, the internet history. It\u0026#39;ll, track kids online habits to spot overuse on certain apps and websites, and see which sites were blocked. And so that to me is just like, a screen time, you know, kind of report like how many minutes it has been on TikTok, how many minutes it has been on YouTube, so to speak.\u003c/p\u003e\n\n\u003cp\u003e00:03:03:29 - 00:03:24:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can give online time, safe gaming, safe browsing, and then antivirus and dark web monitoring. So those things right there again, sort of communicate to me like they\u0026#39;re about like the safety online and like hackers and those types of things and those are valuable. Don\u0026#39;t get me wrong. Right. Here\u0026#39;s how they do parental controls here. They you can add your child, you link their device, and then you just customize it.\u003c/p\u003e\n\n\u003cp\u003e00:03:24:10 - 00:03:43:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd based on the screenshot here, you can either block or not block. Right. So discord block or not block, Facebook block or not block. And if you remember in our last episode linked right here at the top of the screen, if you\u0026#39;re here on YouTube, I talked about moderation. Right. And as your child grows older, figuring out how to sprinkle in more elements of moderation.\u003c/p\u003e\n\n\u003cp\u003e00:03:43:21 - 00:04:07:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so in the same kind of vein, this is a very like yes or no sort of response. Like, can they be on this app or not? Versus how do they make wise decisions while they\u0026#39;re on that app? And you know, as you\u0026#39;re parenting, there may be certain apps you want to keep your kids completely away from. But as you\u0026#39;re getting older and developing and showing more responsibility, how do you offer them that without giving them full, unlimited and unleashed rein on it?\u003c/p\u003e\n\n\u003cp\u003e00:04:07:29 - 00:04:32:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo let\u0026#39;s talk about pricing. It looks like if you pay an annualized version of it, you are at about $8.33 per month. Or if you do like the monthly breakdown, it\u0026#39;s about $11 per month. So 833 per month billed annually. You\u0026#39;re looking at $99.96, per year versus 11, which is $132 per year. So that seems reasonable to me for a subscription.\u003c/p\u003e\n\n\u003cp\u003e00:04:32:28 - 00:04:52:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I if I were a customer, I would not be upset about that price tag. Of course, you gotta do what works best for you. So bark in comparison to talk about Barc, now they have this website. Here\u0026#39;s literally bark versus circle. Plus the aura app. Right. So it\u0026#39;s literally they\u0026#39;re comparing their suite of products versus aura.\u003c/p\u003e\n\n\u003cp\u003e00:04:52:15 - 00:05:10:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo you can see these two are in a little bit of competition with one another. And so let\u0026#39;s just look at how they compare and how they stack up against them. So it says both of them can block specific apps, bark can block specific sites, and it can choose from 19 different categories to, block from.\u003c/p\u003e\n\n\u003cp\u003e00:05:10:18 - 00:05:33:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThey have location tracking. Both of them do. Both of them can create custom screen time schedules. Here apply different screen time rules to different day. So this is bark can create specific rules for each day of the week based on your family or has different schedules for weekdays and weekends. And so I guess, or, according to bark here, has a weekday option and a weekend option.\u003c/p\u003e\n\n\u003cp\u003e00:05:33:23 - 00:05:54:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat\u0026#39;s it. Or bark, you can do different days. That may be useful for certain things, like maybe a one day, a heavy soccer practice day. And you can\u0026#39;t use phones that day as much. I\u0026#39;m not sure. But, you know, there is more it sounds like more flexibility on that. But here in this is true content monitoring, bark gives themselves a check, as you would assume that the company would.\u003c/p\u003e\n\n\u003cp\u003e00:05:54:22 - 00:06:15:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt gives Aura an X. And so let\u0026#39;s see what it says here. So this skin text email phone video, 30 plus apps and social media platforms for issues in children\u0026#39;s phones, tablets and Chromebooks where or does not offer true content monitoring. They don\u0026#39;t use advanced technology to look for keywords in context. However, you can monitor or view internet usage or history of an app, website or category.\u003c/p\u003e\n\n\u003cp\u003e00:06:15:09 - 00:06:35:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd we did see that. And so it looks like bark, is a little bit more, invasive. And parents may like that may not. Right. And so that\u0026#39;s a good thing. Also alerts for sexual content, cyberbullying and depression. Bark alerts are sent for worrisome content across 19 different categories. And you can add unlimited devices for each of your kids.\u003c/p\u003e\n\n\u003cp\u003e00:06:35:14 - 00:06:53:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can do that on both of them. So, you monitor content. And so here\u0026#39;s how this looks on the screenshot. If you\u0026#39;re watching here on screen, it sends a little alert. And so it actually parses out these words that may look like, you know, this may be bullying. And, and that\u0026#39;s different than just straight up, like, content or website or, you know what I\u0026#39;m saying.\u003c/p\u003e\n\n\u003cp\u003e00:06:53:14 - 00:07:10:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo that\u0026#39;s really good and that\u0026#39;s really helpful for parent. And so again this as a parent, you may be looking at this and think how you know, how grateful you might be for something like that. Commanded screen time here. It looks like, you can set schedules, you can block certain websites, certain apps. You can track locations. All that\u0026#39;s great.\u003c/p\u003e\n\n\u003cp\u003e00:07:10:13 - 00:07:26:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet\u0026#39;s talk about pricing. So Burke has, kind of a variety, a lot of different suites. They\u0026#39;ve been in the game for a while, so they have Burke Premium, which is $14 per month, and then Burke Junior, which is $5 per month. And the difference is both of them can manage screen time. Both of them can filter websites.\u003c/p\u003e\n\n\u003cp\u003e00:07:26:26 - 00:07:51:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBoth of them can keep up with locations. However, Burke Junior can\u0026#39;t monitor text emails from 30 plus apps or get alerts for things like cyber bullying. In addition to that, you should know that Burke has a variety of different types of content. So they have phones, they have their app, and then they have thing called Burke home. And so that\u0026#39;s to monitor things like smart screens, smart TVs, gaming, and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:07:51:06 - 00:08:11:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so, within the phone of Bark, right, there\u0026#39;s the starter plan, which it says starting at $39 a month. What you get for that is unlimited talk, text, no internet, the App Store or games as it advances up $49 unlimited talk, text and Wi-Fi. So no data. 59 is unlimited talk text, four gigs of Wi-Fi data, or like data.\u003c/p\u003e\n\n\u003cp\u003e00:08:11:22 - 00:08:32:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nData like you\u0026#39;re not on a Wi-Fi network. 69 is unlimited. Talk text eight gigs and 89 is unlimited talk text in data. So a bark phone, if you\u0026#39;re just getting started, you don\u0026#39;t already have a phone that you\u0026#39;re trying to retrofit for your kid. For online safety, Bark seems like a the phone seems like a great way to get started, especially introducing some of these things to children.\u003c/p\u003e\n\n\u003cp\u003e00:08:32:06 - 00:08:58:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe app Bark Premium is $14 a month, which nets out to, or is about $99 a year if you pay in the annualized version. So again, compared to aura, that\u0026#39;s right. In that same range. And then they also offer the home thing. And so the thing is, if you add the phone plus the app, plus the home, the phone, if you go at it\u0026#39;s like most expensive is, a little over a thousand a year, the apps $99 a year, and the home is about $72 per year.\u003c/p\u003e\n\n\u003cp\u003e00:08:58:20 - 00:09:16:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, the third one that I want to look at is Covenant Eyes. And now, if you\u0026#39;ve never heard of Covenant Eyes, so like I said, they each start with a different sort of baseline. So aura I would say starts with like internet safety. Bark is parental controls. I feel like an aura sort of has retrofitted their, you know, company to kind of match that.\u003c/p\u003e\n\n\u003cp\u003e00:09:16:14 - 00:09:34:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then Covenant Eyes is honestly a little bit more like purity and, have like having good online habits. And so I think it may start with a little bit older mindset and a little bit older demographic. However, I will just be clear, like I actually have this installed on my device and you\u0026#39;re going to see why here in just a minute.\u003c/p\u003e\n\n\u003cp\u003e00:09:34:28 - 00:10:00:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt starts with the concept of having allies or basically people that you can, trust and relate to. And so these people get your reports and, and keep, track of your internet monitoring and your internet habits and they\u0026#39;ll get reports every couple of weeks. And so what Covenant Eyes does is you install, a little program on your computer and it monitors everything on the screen.\u003c/p\u003e\n\n\u003cp\u003e00:10:00:28 - 00:10:24:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, listen, I\u0026#39;ve heard stories as a youth pastor, have been in youth ministry almost 14 years of kids who will go to like the Bible app, click on a link, it\u0026#39;ll open up a browser, and then they\u0026#39;re just on the Bible app. And so what, like a bark or an aura will do is they would look at that and they would say, hey, they\u0026#39;re on the Bible app, but they\u0026#39;re not telling you what actually is showing up on their screen on the Bible app.\u003c/p\u003e\n\n\u003cp\u003e00:10:24:06 - 00:10:43:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if they\u0026#39;re just using the Bible app as the gateway into something else that doesn\u0026#39;t actually do us any good, we\u0026#39;re covenant eyes. The difference is it shows every single thing on the screen. So even though you\u0026#39;re in the Bible app, what is showing up on the screen is what\u0026#39;s really being monitored and what\u0026#39;s really being tracked. And I really, really like that.\u003c/p\u003e\n\n\u003cp\u003e00:10:43:24 - 00:11:02:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd as a parent, I really, really appreciate that because I can set myself up as one of my children\u0026#39;s allies and I can go in to their account and I can look at everything that they do. I\u0026#39;ll get a weekly summary report, but if I go in, I can look at it almost minute by minute of what is been shown and what has been on their screen recently.\u003c/p\u003e\n\n\u003cp\u003e00:11:02:17 - 00:11:22:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, it will send alerts for things that are alarming. You can, you know, like it\u0026#39;ll say like, hey, this website doesn\u0026#39;t seem like a good website or it\u0026#39;s unsafe or whatever, but if there\u0026#39;s like if you\u0026#39;re more stuck in the gray and it\u0026#39;s like, it\u0026#39;s just like images that are not so, honoring to God on like, social media or like Instagram or whatever.\u003c/p\u003e\n\n\u003cp\u003e00:11:22:04 - 00:11:42:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike it will also pick those things up to them. That\u0026#39;s what I really, really appreciate about an app like Covenant Eyes. And so, the the difference is, it\u0026#39;s about $184 per year. So is the most expensive of them all. I have been to use it for a while. And so before they did this they did just website kind of monitoring.\u003c/p\u003e\n\n\u003cp\u003e00:11:42:12 - 00:12:09:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut now they\u0026#39;ve, created this kind of AI product to monitor every single thing on screen. Now it can be used for both iPhones and androids. On the iPhone app, I believe that you have to download an app. And then everything within that app is tracked. But you and I know that our lives live within other apps, like we don\u0026#39;t just go to like, Safari, and that\u0026#39;s the only place that we browse the internet like we\u0026#39;re on TikTok, we\u0026#39;re on YouTube, we\u0026#39;re on Instagram.\u003c/p\u003e\n\n\u003cp\u003e00:12:09:25 - 00:12:28:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so if you want everything monitored, it has to be through the app on an iPhone. However, one of the reasons I prefer Android and I would recommend that, by the way, is, it tracks every single thing on every single screen over all apps. Every single thing on the screen is always being monitored. And I like that.\u003c/p\u003e\n\n\u003cp\u003e00:12:28:19 - 00:12:46:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I appreciate that. And so you give up some, you know, social equity because you are the cause for the green bubbles. But every single thing on the phone is always being monitored. And so between these three aura and Mark and covenant, as I would recommend Covenant Eyes, and I would recommend it being used with an Android phone.\u003c/p\u003e\n\n\u003cp\u003e00:12:46:14 - 00:13:04:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I, think that if you went that route for your kids or even for yourself, you will not be disappointed. And I just wanna let you know. Link down below. There is an app to, give Covenant Eyes a try. They have a complete 30 day money back guarantee so you don\u0026#39;t have anything to lose. Give it a shot, see if you like it.\u003c/p\u003e\n\n\u003cp\u003e00:13:04:22 - 00:13:27:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I believe it is worth it. And what that leads us to as a result, out of this sort of generation alpha conversation that we\u0026#39;ve been having is what do we do as educators and what do we do as a youth pastors with phones. If all the all these kids are getting phones that earlier and earlier ages and they\u0026#39;re bringing them to church and they\u0026#39;re bringing them to youth group, like, what do we do with all of them and how do we handle that?\u003c/p\u003e\n\n\u003cp\u003e00:13:27:03 - 00:13:44:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWell, I sat down recently with my friend Josh Baldwin, and we had a conversation about what this means for cell phones and youth ministry and navigating distractions. Do we cut them all out or do we find a way to lean into them? So I\u0026#39;m excited for you to take a listen to that conversation. If you\u0026#39;re watching here on YouTube is linked right here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:13:44:24 - 00:13:57:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo go ahead and take a look at that. And don\u0026#39;t forget, as you do that, we at the Hybrid Ministry Show are trying to make digital discipleship easy and possible and accessible. So as always, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"A Youth Pastor's Review on the Parental Control Apps of\r\n•Covenant Eyes\r\n•Aura + Circle\r\n•Bark\r\nAlso, which phone is best, iPhone vs Android for Generation Alpha and online Safety","date_published":"2024-09-19T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/3922444a-be36-4d89-a5de-896dc0d27f8a.mp3","mime_type":"audio/mpeg","size_in_bytes":20131484,"duration_in_seconds":838}]},{"id":"5bac9b51-3e66-4778-b7cf-4d1a004d4975","title":"Episode 114: Before Buying your Child a Phone…","url":"https://www.hybridministry.xyz/114","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\nhttps://www.hybridministry.xyz/articles/coaching\n\n=========\nDESCRIPTION\nPhones and Screens are the biggest difference between Generation Alpha and all other Generations Before it.\nAt What Age Should you buy your child a smartphone?\nAre screens a blessing or a curse?\n3 parental Control Principles to live by from a Pastor\nHybrid Ministry's Recommended Smartphone Age\nAnd the best phone monitoring apps on the market.\n\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/114\n======================================\n📓SHOWNOTES\n//MEET GEN ALPHA\nhttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n\n🔗 https://linktr.ee/clasonnick\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n🕰️TIMECODES\n00:00 Are Screens a Blessing or a Curse?\n05:17 Principle #1 Phone Apps\n08:04 Principle #2 Addictive Screens\n09:22 Principle #3 Moderation - Intersection of Influence\n11:35 My Recommended Age to Give a Child a Phone\n13:01 Top 3 Parental Control Apps\n\n--\nTRANSCRIPT\n00:00:00:01 - 00:00:29:09\nNick Clason\nAt what age should you buy your kids a cell phone? And in this episode, we're also going to look at our screens. A blessing or a curse? Three different parental controls that you can live by in your life as you navigate this technology and cell phone kind of landscape with your children. My recommended age to give your kids a phone and the best phone monitoring apps on the market.\n\n00:00:29:11 - 00:00:57:14\nNick Clason\nAnd don't forget the down below. We've included chapters in the bottom of this video so you can be able to jump around. But first, does anyone remember this? See, this was my childhood internet experience and I was born in 1989, barely even an 80s baby. And this was what my internet experience was. And we had to dial up to get on the internet.\n\n00:00:57:15 - 00:01:21:28\nNick Clason\nI would spend my summer afternoons on Aim, chatting with all of my friends. But if my mom wanted to use the phone, she would pick up the phone and it would kick me off of AOL Instant Messenger. Compare that to today, where the internet is in our pocket, our TVs are connected to the internet, and we can watch and browse anything we want on there in our living room.\n\n00:01:21:28 - 00:01:58:22\nNick Clason\nAnd the answer to every single question is literally at our fingertips. It's a blessing paired with a curse. Technology and phones are the common answer when you ask, what's the difference between Generation Alpha and Generation Z or generation Y? Millennials or Gen X, like the common difference is technology and phones. And so it will mark generation alpha as the key indicator and the key difference to their generation.\n\n00:01:58:22 - 00:02:28:22\nNick Clason\nAnd all the other generations that have gone before it. Generation Alpha started and was born and is widely held to be classified as being born in 2010. 2010 is the year that the iPad was invented. It was the year that Instagram was also invented, and it was when app was the word of the year. So those things just simply underscore how marked by technology and screens.\n\n00:02:28:22 - 00:02:59:16\nNick Clason\nGeneration Alpha is. So I believe that navigating technology is going to be either the key to success or the key to the failure of those in Generation Alpha. So in many ways, the verdict is still out. Our screens good, our screens bad. Is technology helpful? Are they here for the greater good or are they inherently evil and are the causes of them?\n\n00:02:59:19 - 00:03:23:05\nNick Clason\nWhat's causing Gen Alpha to be doomed? You know, we've been discussing in this playlist link right here the the characteristics and the stereotypes of Generation Alpha. Who are they and and how do we teach them? And in today's episode, we're exploring the world of screens. I want you to check out this quote from E.F. Shoemaker who said this about the invention.\n\n00:03:23:08 - 00:03:44:01\nNick Clason\nIt's either the greatest blessing or it's the greatest curse of modern times. And sometimes we forget which it is. Go ahead and give me a like if you think that that quote is about the internet, and then give me a subscribe. If you think that that quote is about the printing press. And if you give me a like and if you thought it was about the internet, you're wrong.\n\n00:03:44:01 - 00:04:13:22\nNick Clason\nSo now you also owe me a subscribe because this quote, believe it or not, was about the printing press in the book, Generation Alpha by Mccrindle and fell. They have a quote that says this. It says no doubt. Very few people today worry about the negative impacts of the printing press. And over time, we will see today's digital equivalent of the printing press, overwhelmingly used to promote human flourishing as well.\n\n00:04:13:25 - 00:04:41:11\nNick Clason\nYou got to remember that tech in the internet and cell phones, we are in its infancy, and Generation Alpha is truly one of the first generations, the the first generation to be born with and use tech from the age that they were born like they were. They grew up with screens and with cell phones and those things in their hands and in their possession and widely available to them.\n\n00:04:41:11 - 00:05:08:22\nNick Clason\nSo the jury is still out. And in a lot of ways, we as parents, we don't even know some of the implications or some of the the downfalls or evils that could be caused by some of this, integration and use of technology. So let's look at this from a parenting perspective. What are three parental control principles when using phones, tech, the internet, and technology to live by?\n\n00:05:08:23 - 00:05:31:07\nNick Clason\nWell let's check it out. So parental control principle number one is parent your child. Don't let your device parent your child. I hear this a lot. I'm a youth pastor. I've been youth ministry for over 13 years. And, a lot of the questions I get about technology and cell phones and internet and usage is what is the best app for my kids and a lot.\n\n00:05:31:08 - 00:05:57:02\nNick Clason\nAnd you got to kind of what I try to uncover with that question is, are you hoping that the app will parent your child and keep them away from all of the dangers of the internet? Because if you are, there is no such thing. Every app has a workaround, every device has a way for a kid to get through every firewall like they there's, way around everything.\n\n00:05:57:02 - 00:06:22:00\nNick Clason\nAnd if they want to sin or if they want to be curious, they will find a way. And so one of the recommendations that I make for parents is use the parental control apps. And we'll get to those in just a minute. But but beyond that create moments, natural moments of conversation. And so I have two children. I have an eight year old and I have a six year old, and they are squarely in Gen Alpha.\n\n00:06:22:00 - 00:06:43:23\nNick Clason\nThey don't have phones yet. but they do use technology. We have a Nintendo Switch. They watch YouTube on our our smart TV. But I try to create natural moments of conversation. and so every single Friday morning, I take them out to breakfast or to lunch and, I take them out individually and I just, I invest time in them.\n\n00:06:44:01 - 00:07:05:21\nNick Clason\nAnd sometimes it's really meaningful and really monumental, and other times it's just goofy and silly and we're just kind of doing the thing. Okay. But the reason I do that is because there are going to be moments where we need to have some tough conversations down the road, and I don't want, a tough conversation to just have to happen.\n\n00:07:05:21 - 00:07:29:28\nNick Clason\nAnd I, I pull one of my kids aside and I'm like, all right, let's talk. Let's have a tough conversation. I want there to be a natural rhythm and a natural momentum of conversation. And so they know every single Friday that we're going to go to breakfast, we're going to go to lunch. And so when that tough conversation does have to come, I can just weave that into a Friday morning or a Friday afternoon time, time period.\n\n00:07:29:28 - 00:07:49:26\nNick Clason\nAnd it's not out of the norm for them. It's a regular rhythm of relationship and a regular rhythm of connection. And so find ways as parents, to naturally parent your child. Have those conversations about cell phones. Don't just stick a parent monitoring app on there and hope that that does the job. If you are, they're going to find a way around it.\n\n00:07:49:26 - 00:08:19:23\nNick Clason\nInstead, get in there, have those conversations, and keep that door of communication open. The second parent, control principle to live by a fight for your children to have real experiences. You know, the amygdala is like the the fight or flight section of the brain, you know, and that amygdala, the ability to to navigate and handle tough moments in life, grows best through real experiences.\n\n00:08:19:25 - 00:08:42:26\nNick Clason\nAccording to, screen smart. they say that video games, social media and pornography are all the same levels of addictive screens. And so if you've ever had a kid playing a video game and you just can't get them off of it and they don't seem like themselves, it's because what that, game is doing to their brains, it has the same effect that social media has.\n\n00:08:42:26 - 00:09:14:23\nNick Clason\nIt has the same effect that pornography has on their brain. And so in order to free them from that, in order to give them the the real experience is to grow in their amygdala. You have to fight to give them the most opportunity for real experiences. So hear me obviously, on the Hybrid Ministry show, I'm not against tech and I'm not against phones, but as a parent, the more that you can give your children those real experiences is going to help benefit them and give them opportunities to grow.\n\n00:09:14:25 - 00:09:38:14\nNick Clason\nAnd the third parenting principle to live by simply this is just do your best to live in moderation. Too much of one thing is obviously not a great thing, but but too little and and completely shutting it down is also not necessarily a great thing. Look at this. look at this chart here on screen. If you're watching on YouTube.\n\n00:09:38:14 - 00:10:00:07\nNick Clason\nThis comes from one of my favorite books called It's Just a Phase, written by the rethink Group. But I love this graph because you'll see that you have positional influence as a parent, at a younger age, and you have relational influence and at a younger age, positional influence is everything you have with your children. You are their caretaker and your relational influence is really small.\n\n00:10:00:10 - 00:10:21:17\nNick Clason\nBut right here in the middle. And this is where generation Alpha is, this is where middle schoolers is. This is where all your elementary schools are. Your positional influence begins to decrease. They need you less and less. And that's ultimately the goal of parenting. And then your relational influence should continue to be growing, which is why I recommend keep the conversation walls open.\n\n00:10:21:24 - 00:10:44:02\nNick Clason\nKeep the conversations going so that when you hit this moment of intersection of influence, it's not weird for you to kind of switch roles. And it's not weird for you, and it's not weird for your children. And so in the same way as your children grow older, you're obviously going to trust them with more, including technology and including cell phones.\n\n00:10:44:04 - 00:11:05:26\nNick Clason\nAnd you need to build into that. You need to grow into that relational influence, because if you just your kid turned 16, your kid turns 13, your kid turns whatever age that you deem that a cell phone is good, is viable, is ready, and you just drop it in their lap without having the relational influence, it could be disastrous.\n\n00:11:05:29 - 00:11:27:11\nNick Clason\nSo continue to build into that. And as you continue to build into that, look for moments, look for markers, look for ways to determine if your child is ready. And as they get more mature, as you grow in your relational influence and drop that positional influence, it may then be time for you to consider giving your child a cell phone.\n\n00:11:27:14 - 00:11:51:06\nNick Clason\nSo what is my recommended age for giving your kid a cell phone? I mean, truly, as long as you can hold it off and get I get it right. Like, you may be listening to this and you're like, dude, you don't know you have an eight year old and a six year old. And you're right, like I, I would love to not give my kids a cell phone until they're 18 years old, but I don't know if that's realistic.\n\n00:11:51:07 - 00:12:15:19\nNick Clason\nRight. I would just say you do what's best for you and your family, do what makes the most sense for you and your context and in your family, but hold off giving your kids a phone as long as you can. especially social media like my recommendation. What I want to try to do is I want to keep my kids away from, algorithms and social media and addictive type things like that.\n\n00:12:15:19 - 00:12:38:18\nNick Clason\nAs long as I can, potentially even to the age of 18. and then cell phones, maybe 14, maybe 16 without social media, maybe just texting, maybe just calling. It might be different if you have kids in sports and and they need phones to, to get Ahold of you. But the only thing I'll say about that is I lived all my childhood, go into sports without ever having a phone.\n\n00:12:38:23 - 00:12:59:13\nNick Clason\nAnd so we have become accustomed to the luxury that it offers us now. But there was a time in our day and age when it didn't have to happen, and now it feels like it does absolutely have to happen. And so, like I said at the beginning of the video, these are going to be my top three apps with different protections for smartphone.\n\n00:12:59:15 - 00:13:16:14\nNick Clason\nAnd I'm so glad that you're here checking it out, because those are going to be included in the very next video, which is linked right here on screen. So go ahead and give that video a tap. If you're watching this in live time, that will drop next Thursday. So make sure that you are subscribed so that you don't miss it.\n\n00:13:16:14 - 00:13:31:06\nNick Clason\nIf you're watching this on repeat, that'll be right here on screen. Watch these videos. And don't forget we are here to make digital discipleship easy, possible, and accessible. So as always, don't forget to stay hybrid.","content_html":"\u003cp\u003e\u003cstrong\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e=========\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nPhones and Screens are the biggest difference between Generation Alpha and all other Generations Before it.\u003cbr\u003e\nAt What Age Should you buy your child a smartphone?\u003cbr\u003e\nAre screens a blessing or a curse?\u003cbr\u003e\n3 parental Control Principles to live by from a Pastor\u003cbr\u003e\nHybrid Ministry\u0026#39;s Recommended Smartphone Age\u003cbr\u003e\nAnd the best phone monitoring apps on the market.\u003c/p\u003e\n\n\u003cp\u003e//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/114\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/114\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓SHOWNOTES\u003cbr\u003e\n//MEET GEN ALPHA\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch1\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🆓 FREEBIES 🆓\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003c/p\u003e\n\n\u003ch1\u003e🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/h1\u003e\n\n\u003cp\u003e🛠️TOOLS\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Are Screens a Blessing or a Curse?\u003cbr\u003e\n05:17 Principle #1 Phone Apps\u003cbr\u003e\n08:04 Principle #2 Addictive Screens\u003cbr\u003e\n09:22 Principle #3 Moderation - Intersection of Influence\u003cbr\u003e\n11:35 My Recommended Age to Give a Child a Phone\u003cbr\u003e\n13:01 Top 3 Parental Control Apps\u003c/p\u003e\n\n\u003cp\u003e--\u003cbr\u003e\n\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:01 - 00:00:29:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAt what age should you buy your kids a cell phone? And in this episode, we\u0026#39;re also going to look at our screens. A blessing or a curse? Three different parental controls that you can live by in your life as you navigate this technology and cell phone kind of landscape with your children. My recommended age to give your kids a phone and the best phone monitoring apps on the market.\u003c/p\u003e\n\n\u003cp\u003e00:00:29:11 - 00:00:57:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd don\u0026#39;t forget the down below. We\u0026#39;ve included chapters in the bottom of this video so you can be able to jump around. But first, does anyone remember this? See, this was my childhood internet experience and I was born in 1989, barely even an 80s baby. And this was what my internet experience was. And we had to dial up to get on the internet.\u003c/p\u003e\n\n\u003cp\u003e00:00:57:15 - 00:01:21:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI would spend my summer afternoons on Aim, chatting with all of my friends. But if my mom wanted to use the phone, she would pick up the phone and it would kick me off of AOL Instant Messenger. Compare that to today, where the internet is in our pocket, our TVs are connected to the internet, and we can watch and browse anything we want on there in our living room.\u003c/p\u003e\n\n\u003cp\u003e00:01:21:28 - 00:01:58:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd the answer to every single question is literally at our fingertips. It\u0026#39;s a blessing paired with a curse. Technology and phones are the common answer when you ask, what\u0026#39;s the difference between Generation Alpha and Generation Z or generation Y? Millennials or Gen X, like the common difference is technology and phones. And so it will mark generation alpha as the key indicator and the key difference to their generation.\u003c/p\u003e\n\n\u003cp\u003e00:01:58:22 - 00:02:28:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd all the other generations that have gone before it. Generation Alpha started and was born and is widely held to be classified as being born in 2010. 2010 is the year that the iPad was invented. It was the year that Instagram was also invented, and it was when app was the word of the year. So those things just simply underscore how marked by technology and screens.\u003c/p\u003e\n\n\u003cp\u003e00:02:28:22 - 00:02:59:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGeneration Alpha is. So I believe that navigating technology is going to be either the key to success or the key to the failure of those in Generation Alpha. So in many ways, the verdict is still out. Our screens good, our screens bad. Is technology helpful? Are they here for the greater good or are they inherently evil and are the causes of them?\u003c/p\u003e\n\n\u003cp\u003e00:02:59:19 - 00:03:23:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat\u0026#39;s causing Gen Alpha to be doomed? You know, we\u0026#39;ve been discussing in this playlist link right here the the characteristics and the stereotypes of Generation Alpha. Who are they and and how do we teach them? And in today\u0026#39;s episode, we\u0026#39;re exploring the world of screens. I want you to check out this quote from E.F. Shoemaker who said this about the invention.\u003c/p\u003e\n\n\u003cp\u003e00:03:23:08 - 00:03:44:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s either the greatest blessing or it\u0026#39;s the greatest curse of modern times. And sometimes we forget which it is. Go ahead and give me a like if you think that that quote is about the internet, and then give me a subscribe. If you think that that quote is about the printing press. And if you give me a like and if you thought it was about the internet, you\u0026#39;re wrong.\u003c/p\u003e\n\n\u003cp\u003e00:03:44:01 - 00:04:13:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo now you also owe me a subscribe because this quote, believe it or not, was about the printing press in the book, Generation Alpha by Mccrindle and fell. They have a quote that says this. It says no doubt. Very few people today worry about the negative impacts of the printing press. And over time, we will see today\u0026#39;s digital equivalent of the printing press, overwhelmingly used to promote human flourishing as well.\u003c/p\u003e\n\n\u003cp\u003e00:04:13:25 - 00:04:41:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou got to remember that tech in the internet and cell phones, we are in its infancy, and Generation Alpha is truly one of the first generations, the the first generation to be born with and use tech from the age that they were born like they were. They grew up with screens and with cell phones and those things in their hands and in their possession and widely available to them.\u003c/p\u003e\n\n\u003cp\u003e00:04:41:11 - 00:05:08:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo the jury is still out. And in a lot of ways, we as parents, we don\u0026#39;t even know some of the implications or some of the the downfalls or evils that could be caused by some of this, integration and use of technology. So let\u0026#39;s look at this from a parenting perspective. What are three parental control principles when using phones, tech, the internet, and technology to live by?\u003c/p\u003e\n\n\u003cp\u003e00:05:08:23 - 00:05:31:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell let\u0026#39;s check it out. So parental control principle number one is parent your child. Don\u0026#39;t let your device parent your child. I hear this a lot. I\u0026#39;m a youth pastor. I\u0026#39;ve been youth ministry for over 13 years. And, a lot of the questions I get about technology and cell phones and internet and usage is what is the best app for my kids and a lot.\u003c/p\u003e\n\n\u003cp\u003e00:05:31:08 - 00:05:57:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you got to kind of what I try to uncover with that question is, are you hoping that the app will parent your child and keep them away from all of the dangers of the internet? Because if you are, there is no such thing. Every app has a workaround, every device has a way for a kid to get through every firewall like they there\u0026#39;s, way around everything.\u003c/p\u003e\n\n\u003cp\u003e00:05:57:02 - 00:06:22:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if they want to sin or if they want to be curious, they will find a way. And so one of the recommendations that I make for parents is use the parental control apps. And we\u0026#39;ll get to those in just a minute. But but beyond that create moments, natural moments of conversation. And so I have two children. I have an eight year old and I have a six year old, and they are squarely in Gen Alpha.\u003c/p\u003e\n\n\u003cp\u003e00:06:22:00 - 00:06:43:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey don\u0026#39;t have phones yet. but they do use technology. We have a Nintendo Switch. They watch YouTube on our our smart TV. But I try to create natural moments of conversation. and so every single Friday morning, I take them out to breakfast or to lunch and, I take them out individually and I just, I invest time in them.\u003c/p\u003e\n\n\u003cp\u003e00:06:44:01 - 00:07:05:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd sometimes it\u0026#39;s really meaningful and really monumental, and other times it\u0026#39;s just goofy and silly and we\u0026#39;re just kind of doing the thing. Okay. But the reason I do that is because there are going to be moments where we need to have some tough conversations down the road, and I don\u0026#39;t want, a tough conversation to just have to happen.\u003c/p\u003e\n\n\u003cp\u003e00:07:05:21 - 00:07:29:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I, I pull one of my kids aside and I\u0026#39;m like, all right, let\u0026#39;s talk. Let\u0026#39;s have a tough conversation. I want there to be a natural rhythm and a natural momentum of conversation. And so they know every single Friday that we\u0026#39;re going to go to breakfast, we\u0026#39;re going to go to lunch. And so when that tough conversation does have to come, I can just weave that into a Friday morning or a Friday afternoon time, time period.\u003c/p\u003e\n\n\u003cp\u003e00:07:29:28 - 00:07:49:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd it\u0026#39;s not out of the norm for them. It\u0026#39;s a regular rhythm of relationship and a regular rhythm of connection. And so find ways as parents, to naturally parent your child. Have those conversations about cell phones. Don\u0026#39;t just stick a parent monitoring app on there and hope that that does the job. If you are, they\u0026#39;re going to find a way around it.\u003c/p\u003e\n\n\u003cp\u003e00:07:49:26 - 00:08:19:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nInstead, get in there, have those conversations, and keep that door of communication open. The second parent, control principle to live by a fight for your children to have real experiences. You know, the amygdala is like the the fight or flight section of the brain, you know, and that amygdala, the ability to to navigate and handle tough moments in life, grows best through real experiences.\u003c/p\u003e\n\n\u003cp\u003e00:08:19:25 - 00:08:42:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAccording to, screen smart. they say that video games, social media and pornography are all the same levels of addictive screens. And so if you\u0026#39;ve ever had a kid playing a video game and you just can\u0026#39;t get them off of it and they don\u0026#39;t seem like themselves, it\u0026#39;s because what that, game is doing to their brains, it has the same effect that social media has.\u003c/p\u003e\n\n\u003cp\u003e00:08:42:26 - 00:09:14:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt has the same effect that pornography has on their brain. And so in order to free them from that, in order to give them the the real experience is to grow in their amygdala. You have to fight to give them the most opportunity for real experiences. So hear me obviously, on the Hybrid Ministry show, I\u0026#39;m not against tech and I\u0026#39;m not against phones, but as a parent, the more that you can give your children those real experiences is going to help benefit them and give them opportunities to grow.\u003c/p\u003e\n\n\u003cp\u003e00:09:14:25 - 00:09:38:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd the third parenting principle to live by simply this is just do your best to live in moderation. Too much of one thing is obviously not a great thing, but but too little and and completely shutting it down is also not necessarily a great thing. Look at this. look at this chart here on screen. If you\u0026#39;re watching on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:09:38:14 - 00:10:00:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThis comes from one of my favorite books called It\u0026#39;s Just a Phase, written by the rethink Group. But I love this graph because you\u0026#39;ll see that you have positional influence as a parent, at a younger age, and you have relational influence and at a younger age, positional influence is everything you have with your children. You are their caretaker and your relational influence is really small.\u003c/p\u003e\n\n\u003cp\u003e00:10:00:10 - 00:10:21:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut right here in the middle. And this is where generation Alpha is, this is where middle schoolers is. This is where all your elementary schools are. Your positional influence begins to decrease. They need you less and less. And that\u0026#39;s ultimately the goal of parenting. And then your relational influence should continue to be growing, which is why I recommend keep the conversation walls open.\u003c/p\u003e\n\n\u003cp\u003e00:10:21:24 - 00:10:44:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nKeep the conversations going so that when you hit this moment of intersection of influence, it\u0026#39;s not weird for you to kind of switch roles. And it\u0026#39;s not weird for you, and it\u0026#39;s not weird for your children. And so in the same way as your children grow older, you\u0026#39;re obviously going to trust them with more, including technology and including cell phones.\u003c/p\u003e\n\n\u003cp\u003e00:10:44:04 - 00:11:05:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you need to build into that. You need to grow into that relational influence, because if you just your kid turned 16, your kid turns 13, your kid turns whatever age that you deem that a cell phone is good, is viable, is ready, and you just drop it in their lap without having the relational influence, it could be disastrous.\u003c/p\u003e\n\n\u003cp\u003e00:11:05:29 - 00:11:27:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo continue to build into that. And as you continue to build into that, look for moments, look for markers, look for ways to determine if your child is ready. And as they get more mature, as you grow in your relational influence and drop that positional influence, it may then be time for you to consider giving your child a cell phone.\u003c/p\u003e\n\n\u003cp\u003e00:11:27:14 - 00:11:51:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo what is my recommended age for giving your kid a cell phone? I mean, truly, as long as you can hold it off and get I get it right. Like, you may be listening to this and you\u0026#39;re like, dude, you don\u0026#39;t know you have an eight year old and a six year old. And you\u0026#39;re right, like I, I would love to not give my kids a cell phone until they\u0026#39;re 18 years old, but I don\u0026#39;t know if that\u0026#39;s realistic.\u003c/p\u003e\n\n\u003cp\u003e00:11:51:07 - 00:12:15:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. I would just say you do what\u0026#39;s best for you and your family, do what makes the most sense for you and your context and in your family, but hold off giving your kids a phone as long as you can. especially social media like my recommendation. What I want to try to do is I want to keep my kids away from, algorithms and social media and addictive type things like that.\u003c/p\u003e\n\n\u003cp\u003e00:12:15:19 - 00:12:38:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAs long as I can, potentially even to the age of 18. and then cell phones, maybe 14, maybe 16 without social media, maybe just texting, maybe just calling. It might be different if you have kids in sports and and they need phones to, to get Ahold of you. But the only thing I\u0026#39;ll say about that is I lived all my childhood, go into sports without ever having a phone.\u003c/p\u003e\n\n\u003cp\u003e00:12:38:23 - 00:12:59:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so we have become accustomed to the luxury that it offers us now. But there was a time in our day and age when it didn\u0026#39;t have to happen, and now it feels like it does absolutely have to happen. And so, like I said at the beginning of the video, these are going to be my top three apps with different protections for smartphone.\u003c/p\u003e\n\n\u003cp\u003e00:12:59:15 - 00:13:16:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I\u0026#39;m so glad that you\u0026#39;re here checking it out, because those are going to be included in the very next video, which is linked right here on screen. So go ahead and give that video a tap. If you\u0026#39;re watching this in live time, that will drop next Thursday. So make sure that you are subscribed so that you don\u0026#39;t miss it.\u003c/p\u003e\n\n\u003cp\u003e00:13:16:14 - 00:13:31:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re watching this on repeat, that\u0026#39;ll be right here on screen. Watch these videos. And don\u0026#39;t forget we are here to make digital discipleship easy, possible, and accessible. So as always, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"Phones and Screens are the biggest difference between Generation Alpha and all other Generations Before it.\r\nAt What Age Should you buy your child a smartphone?\r\nAre screens a blessing or a curse?\r\n3 parental Control Principles to live by from a Pastor\r\nHybrid Ministry's Recommended Smartphone Age\r\nAnd the best phone monitoring apps on the market.","date_published":"2024-09-12T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/5bac9b51-3e66-4778-b7cf-4d1a004d4975.mp3","mime_type":"audio/mpeg","size_in_bytes":19623540,"duration_in_seconds":817}]},{"id":"eff1c2c2-2fac-4c81-bbd6-b53faad045e0","title":"Episode 113: Teaching iPad Kids with Brainrot - Gen Alpha Unlocked","url":"https://www.hybridministry.xyz/113","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nWHAT IS BRAINROT?!\nHow do we teach a generation sucked down the \"Brainrot\" wormhole?\nWhat are the unique social challenges facing Gen Alpha?\nAnd what is the ONE KEY to getting through to this Generation as a teacher, pastor or educator?\nFinally, we'll explore the difference between traditional teaching models and more modern approaches to learning.\n\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/113\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/113\n\n//MEET GEN ALPHA\nhttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n🔗 https://linktr.ee/clasonnick\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\n--------------\n🕰️TIMECODES\n00:00 What is Brainrot?\n01:30 Social Challenges Facing Gen Alpha\n05:13 5 Keys to Actively Listening\n07:42 Traditional vs. Modern Teaching Methods\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:01:03\nNick Clason\nIn this episode,\n\n00:00:01:08 - 00:00:06:17\nNick Clason\nwe're going to explore the different social challenges facing the iPad generation\n\n00:00:06:17 - 00:00:14:08\nNick Clason\nknown as Generation Alpha. I'm also going to share with you the one key to getting through to this generation. And finally\n\n00:00:14:08 - 00:00:18:16\nNick Clason\nwas what are the traditional teaching models versus modern methods of teaching? But\n\n00:00:18:16 - 00:00:20:07\nNick Clason\nfirst, what in the world\n\n00:00:20:07 - 00:00:27:16\nNick Clason\nis brain rot? I went to the world's foremost authority, which is Reddit, and you know that with this person, this user is, Sakai said.\n\n00:00:27:16 - 00:00:29:18\nNick Clason\nBrain rot is the idea that exposure to\n\n00:00:29:18 - 00:00:33:00\nNick Clason\ncertain content can basically turn you into an idiot.\n\n00:00:33:00 - 00:00:55:08\nNick Clason\nHave you heard? Have you heard the term brain rot? Give me a like if you have and give me a subscribe if you haven't, because you probably need to hear some of this stuff. But according to Mccrindle and fell in the book that I am reading for some of this research on Generation Alpha, they said Gen Alpha seamlessly integrates technology and screens into their lives, and they can't imagine a world without it.\n\n00:00:55:10 - 00:01:03:21\nNick Clason\nFurthermore, they said Generation Alpha is using Texians before they could talk, and so we have yet to see the full impacts of their interactions with\n\n00:01:03:21 - 00:01:08:23\nNick Clason\nscreens, which is why I believe some people say that Generation Alpha is doomed.\n\n00:01:08:23 - 00:01:11:15\nNick Clason\nThey consume more and more content\n\n00:01:11:15 - 00:01:18:24\nNick Clason\nonline. That is just silly and dumb and stupid. And I think that's where some people go ahead and dub it and classify it as brain rotten.\n\n00:01:18:24 - 00:01:23:05\nNick Clason\nSo how can we as parents and educators, pastors and teachers who love them? How can we\n\n00:01:23:05 - 00:01:30:24\nNick Clason\npull them up out of it? Well, to make matters worse, beyond just this brain rot thing, there are some social challenges that\n\n00:01:30:24 - 00:01:40:05\nNick Clason\nGeneration Alpha is facing on a regular basis, according to parents. The top five things that Generation Alpha is facing is bullying.\n\n00:01:40:08 - 00:02:02:22\nNick Clason\nOnline bullying through social networks, navigating their own mental wellbeing, social pressure to be a high achiever and then the pressure to grow up faster. The list is the same with educators, but it's in a little bit of a different order with a little bit of different percentages. Educators would say the number one thing that Generation Alpha is facing is online bullying through social networks, the pressure to grow up faster.\n\n00:02:02:23 - 00:02:10:26\nNick Clason\nSocial pressure to be a high achiever, navigating their own mental wellbeing and then navigating loneliness and social isolation.\n\n00:02:10:26 - 00:02:27:23\nNick Clason\nTony George, who's the headmaster at The King's School, says this is never before have we been so connected and yet so lonely at the same time. And so to be human is to be relational. Yet social media has now come to amplify the worst of humility the anti-social.\n\n00:02:27:27 - 00:02:48:12\nNick Clason\nTechnology amplifies wellbeing issues like bullying, and we have to deal with that. Other issues facing Generation Alpha that are social challenges are things that we just have to be aware of and come to grips with. Up aging. We talked about up in the last video, which is linked right here. When we explored and introduced Generation Alpha for the first time.\n\n00:02:48:15 - 00:02:51:16\nNick Clason\nAnother thing that kind of comes to the forefront, especially with\n\n00:02:51:16 - 00:02:53:19\nNick Clason\neducation, is just sitting still. This\n\n00:02:53:19 - 00:03:02:04\nNick Clason\ngeneration is finding it harder and harder to stay still. And so in a traditional classroom setting, how do you manage something like that?\n\n00:03:02:04 - 00:03:04:26\nNick Clason\nYou know my own context in student ministry.\n\n00:03:04:26 - 00:03:16:19\nNick Clason\nOne of the things that I do to sort of overcome the sitting still conundrum is we try to integrate, turn and talks where I'll teach for a little bit, and then I'll let them turn and have an opportunity to talk.\n\n00:03:16:21 - 00:03:17:08\nNick Clason\nI use this\n\n00:03:17:08 - 00:03:25:15\nNick Clason\nfeature on demand side gig presentation model that has different poll features so that they can use their phone. They can seamlessly,\n\n00:03:25:15 - 00:03:30:13\nNick Clason\nas we said earlier, seamlessly integrate into the technology that's in front of them\n\n00:03:30:13 - 00:03:46:05\nNick Clason\nand try to create moments of interaction amongst them, amongst myself as the communicator and the presenter. I try to break up my teaching methods so that I'm not like teaching for like a half an hour straight, but I'll teach for a little bit, and then we'll put a break in the middle and do some other stuff, and I'll teach\n\n00:03:46:05 - 00:03:47:10\nNick Clason\na little bit more.\n\n00:03:47:13 - 00:03:52:15\nNick Clason\nWe also like to put paper down on the tables that they're sitting at, so that they can doodle\n\n00:03:52:15 - 00:03:57:24\nNick Clason\non it, or even just take notes to keep paying attention to what's going on in the\n\n00:03:57:24 - 00:04:02:03\nNick Clason\nroom. Other things that they face online bullying,\n\n00:04:02:03 - 00:04:13:05\nNick Clason\nchildren, developing with technology is another thing that they face. Like, for example, kids who say, hey, Alexa, play like that's just a normal part of their vernacular, and we don't know what the implications are yet\n\n00:04:13:05 - 00:04:17:23\nNick Clason\nfor kids who have been raised with this as a normal fabric and part of their life.\n\n00:04:17:24 - 00:04:18:00\nNick Clason\nI know\n\n00:04:18:00 - 00:04:30:06\nNick Clason\nI installed my very first Alexa when my, now eight year old, who is in Generation Alpha, was a baby, and so he's only ever had an Alexa device in his house.\n\n00:04:30:06 - 00:04:42:06\nNick Clason\nAnd YouTube is becoming the preferred source and piece of entertainment with Generation Alpha, with, people like PewDiePie. Dude. Perfect. MrBeast, Ryan's World, and the odd is out.\n\n00:04:42:09 - 00:04:42:13\nNick Clason\nAnd\n\n00:04:42:13 - 00:04:49:11\nNick Clason\nfinally, how do we keep these kids safe? Parents especially are concerned about safety of Generation Alpha, especially with\n\n00:04:49:11 - 00:04:57:10\nNick Clason\nthe rise of shows like Murder Next Door. And so how do we keep our children and Generation Alpha safe? Well, I'm glad that you asked,\n\n00:04:57:10 - 00:05:09:23\nNick Clason\nbecause I now do think that with those social challenges sort of in view, how do we with those social challenges with the idea of brain rot, what is the key to getting through to this generation?\n\n00:05:10:00 - 00:05:18:14\nNick Clason\nLet's check it out. one of the keys, I believe, to getting through to Generation Alpha is to be an active listener.\n\n00:05:18:14 - 00:05:34:03\nNick Clason\nOnce again, from the book Generation Alphabet. Mccrindle and Phil, they give kind of five steps to active listening. And I want to share them with you because I thought that they're fantastic because we all the generation Alpha was grown up with, cell phones and technology.\n\n00:05:34:04 - 00:05:44:13\nNick Clason\nWe all are victims to the cell phone, world. And we all are victims to screens. And so they're keys to kind of this active listening is, number one\n\n00:05:44:13 - 00:05:47:08\nNick Clason\nto squarely face the listener. When\n\n00:05:47:08 - 00:05:48:29\nNick Clason\nyou squarely face the listener, you\n\n00:05:48:29 - 00:05:52:04\nNick Clason\ncan demonstrate full attention and interest.\n\n00:05:52:04 - 00:05:54:25\nNick Clason\nNumber two, open body language. So\n\n00:05:54:25 - 00:05:57:27\nNick Clason\nput down your screen, uncross your arms.\n\n00:05:57:27 - 00:06:02:21\nNick Clason\nAnd that indicates and communicates interest and attention.\n\n00:06:02:21 - 00:06:06:29\nNick Clason\nIf you lean forward, lean towards them. Then that will help give\n\n00:06:06:29 - 00:06:17:01\nNick Clason\nthe speaker, the idea that you are interested as opposed to leaning back, which, kind of helps demonstrate that you may be less interested in what they have to say.\n\n00:06:17:01 - 00:06:21:09\nNick Clason\nFinally, eye contact offer focus on the speaker, and we look them squarely\n\n00:06:21:09 - 00:06:23:06\nNick Clason\nin the eye and give them our full attention.\n\n00:06:23:11 - 00:06:28:26\nNick Clason\nThat also communicates that they have value and that what they say matters and is interesting. And then finally\n\n00:06:28:26 - 00:06:46:25\nNick Clason\ngive responsive gestures like nods and ahas and other affirming feedback. The speaker will share more as we, as a listener, display our empathy and our ability to engage with them. Now, here's the thing. You all know that you've all heard that that's just the key to active listening.\n\n00:06:46:25 - 00:07:17:16\nNick Clason\nBut with screens as a hurdle in a lot of our lives, we need to practice putting those things down and practice active listening with Generation Alpha. And I believe that we will help them get off of their devices if we can show them and share with them a way to interact as human beings. 2018 The National Institute of Health reported that children who spend more than two hours on screens demonstrated lower language and thinking skills,\n\n00:07:17:16 - 00:07:30:19\nNick Clason\nand so it's important that we all help model four generation Alpha, who's grown up with screens, who's only ever known a model for them, what it's like to have healthy relationship with other human beings, and also how to get\n\n00:07:30:19 - 00:07:59:12\nNick Clason\naway from screens and really experience and unlock the fullness of life. So if we're teachers, pastors, educators, I'm a youth pastor. Like, how do we teach Generation Alpha more than 4 in 5, but 83% or more in seven and ten? About 71% of educators believe that schools today are doing much better at engaging students with their very different learning styles,\n\n00:07:59:12 - 00:08:12:16\nNick Clason\nbut teach students today are experiencing a teacher facilitated, interactive, learning centric environment, and classroom layouts are now designed to help sort of reflect this.\n\n00:08:12:16 - 00:08:40:00\nNick Clason\nAnd so what are some of the keys and the differences between traditional teaching models and and more? classic and now new like learning styles. It's kind of like the difference between self-directed and some of the individualized styles of learning. And so unlike a traditional classroom setting, you may be more verbal and just talk more, but I think a more modern style of learning for Generation Alpha is they're more visual.\n\n00:08:40:06 - 00:08:43:00\nNick Clason\nSo how can you bring about visual aid? How can you bring about\n\n00:08:43:00 - 00:08:51:24\nNick Clason\nobject lessons and things that are going to allow them to see it with their eyes and let that come to life in a little bit of a different way? Traditional\n\n00:08:51:24 - 00:08:58:28\nNick Clason\nmodels might be, hey, sit and be quiet and listen. But now more modern methods of learning are try it and see.\n\n00:08:59:02 - 00:09:19:02\nNick Clason\nAnd, you know, I think that's a challenge for a lot of us in churches and in student ministry, because how do we help kids try and see what is there in the Bible? You know, last week I tried something. It was an experiment. I don't even know if I liked it yet or not, but I had students look up verses to help me describe the character of God.\n\n00:09:19:02 - 00:09:20:07\nNick Clason\nAnd then when they looked them\n\n00:09:20:07 - 00:09:46:09\nNick Clason\nup, they told them to me. And from the stage and from the platform, I had my TV or my my, computer, airplane, Bible gateway.com. And I looked at verse up live time and then it would show on the screen, and then everyone could read it together. That was just an example of me trying to let them kind of try to look up in the Bible for themselves and then see what they looked up and kind of add to the teaching method.\n\n00:09:46:15 - 00:10:11:27\nNick Clason\nTraditional. Other traditional methods of learning might be an authoritarian method of learning with the teacher who's in charge and who's the boss. But now more modern methods of learning are a participant per participatory right, letting generation Alpha actually participate in their learning and in the teaching style. Traditional models might be more curriculum centered, where now they're more learner\n\n00:10:11:27 - 00:10:19:04\nNick Clason\ncentric and trying to get through to them and give them, what they need in order to learn, traditional might\n\n00:10:19:04 - 00:10:24:13\nNick Clason\nbe more closed book exams, but we live in an open book world,\n\n00:10:24:13 - 00:10:24:19\nNick Clason\nright?\n\n00:10:24:23 - 00:10:31:25\nNick Clason\nYou're never going to be faced to in a situation where you don't have access to find the answer to something, especially with a cell\n\n00:10:31:25 - 00:10:38:28\nNick Clason\nphone in your pocket. So how do we as educators, as teachers, as pastors, how do we navigate that for\n\n00:10:38:28 - 00:10:42:05\nNick Clason\nGeneration Alpha in a way that makes sense?\n\n00:10:42:05 - 00:10:46:23\nNick Clason\nTraditional would be books and paper. But now we have glass and we have devices.\n\n00:10:46:23 - 00:10:56:10\nNick Clason\nWe have cell phones. We have ways to look things up. Traditional would be theoretical thinking, but now there's more practical skills that need to be taught and conveyed and\n\n00:10:56:10 - 00:11:07:26\nNick Clason\nand given to the next generation. As we said in the last episode, that several of the jobs that they're going to be taking are going to be different than than jobs that even exist now.\n\n00:11:08:00 - 00:11:09:13\nNick Clason\nAnd finally, direct\n\n00:11:09:13 - 00:11:13:21\nNick Clason\ninstruction versus inquiry based learning. So,\n\n00:11:13:21 - 00:11:44:14\nNick Clason\nso with all of this different kind of conflicting information, what do you think our approach to education as pastors and educators should be with Generation Alpha? What even further more should be should our approach with cell phones be should we embrace them and find a way to let generation Alpha use them, or should we push them away because they disrupt the traditional ways of teaching and educating?\n\n00:11:44:14 - 00:12:01:12\nNick Clason\nHow do we navigate that? As youth pastors? How do we navigate that as parents? What do you do if you have a generation alpha kid, do you lean into a phone? Do you embrace it or do you hold off giving it to them? Well, I'm glad you asked because I want to explore that in the very next episode, which is linked right here on screen.\n\n00:12:01:19 - 00:12:16:13\nNick Clason\nSo feel free to tap that. And I would love to talk to you even more about my findings in that, don't forget that we are making digital discipleship easy, possible, and accessible. So as always, stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nWHAT IS BRAINROT?!\u003cbr\u003e\nHow do we teach a generation sucked down the \u0026quot;Brainrot\u0026quot; wormhole?\u003cbr\u003e\nWhat are the unique social challenges facing Gen Alpha?\u003cbr\u003e\nAnd what is the ONE KEY to getting through to this Generation as a teacher, pastor or educator?\u003cbr\u003e\nFinally, we\u0026#39;ll explore the difference between traditional teaching models and more modern approaches to learning.\u003c/p\u003e\n\n\u003cp\u003e//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/113\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/113\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/113\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/113\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MEET GEN ALPHA\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003cbr\u003e\n🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 What is Brainrot?\u003cbr\u003e\n01:30 Social Challenges Facing Gen Alpha\u003cbr\u003e\n05:13 5 Keys to Actively Listening\u003cbr\u003e\n07:42 Traditional vs. Modern Teaching Methods\u003cbr\u003e\n\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:01:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIn this episode,\u003c/p\u003e\n\n\u003cp\u003e00:00:01:08 - 00:00:06:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwe\u0026#39;re going to explore the different social challenges facing the iPad generation\u003c/p\u003e\n\n\u003cp\u003e00:00:06:17 - 00:00:14:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nknown as Generation Alpha. I\u0026#39;m also going to share with you the one key to getting through to this generation. And finally\u003c/p\u003e\n\n\u003cp\u003e00:00:14:08 - 00:00:18:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwas what are the traditional teaching models versus modern methods of teaching? But\u003c/p\u003e\n\n\u003cp\u003e00:00:18:16 - 00:00:20:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nfirst, what in the world\u003c/p\u003e\n\n\u003cp\u003e00:00:20:07 - 00:00:27:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nis brain rot? I went to the world\u0026#39;s foremost authority, which is Reddit, and you know that with this person, this user is, Sakai said.\u003c/p\u003e\n\n\u003cp\u003e00:00:27:16 - 00:00:29:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBrain rot is the idea that exposure to\u003c/p\u003e\n\n\u003cp\u003e00:00:29:18 - 00:00:33:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\ncertain content can basically turn you into an idiot.\u003c/p\u003e\n\n\u003cp\u003e00:00:33:00 - 00:00:55:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHave you heard? Have you heard the term brain rot? Give me a like if you have and give me a subscribe if you haven\u0026#39;t, because you probably need to hear some of this stuff. But according to Mccrindle and fell in the book that I am reading for some of this research on Generation Alpha, they said Gen Alpha seamlessly integrates technology and screens into their lives, and they can\u0026#39;t imagine a world without it.\u003c/p\u003e\n\n\u003cp\u003e00:00:55:10 - 00:01:03:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nFurthermore, they said Generation Alpha is using Texians before they could talk, and so we have yet to see the full impacts of their interactions with\u003c/p\u003e\n\n\u003cp\u003e00:01:03:21 - 00:01:08:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nscreens, which is why I believe some people say that Generation Alpha is doomed.\u003c/p\u003e\n\n\u003cp\u003e00:01:08:23 - 00:01:11:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey consume more and more content\u003c/p\u003e\n\n\u003cp\u003e00:01:11:15 - 00:01:18:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nonline. That is just silly and dumb and stupid. And I think that\u0026#39;s where some people go ahead and dub it and classify it as brain rotten.\u003c/p\u003e\n\n\u003cp\u003e00:01:18:24 - 00:01:23:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo how can we as parents and educators, pastors and teachers who love them? How can we\u003c/p\u003e\n\n\u003cp\u003e00:01:23:05 - 00:01:30:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\npull them up out of it? Well, to make matters worse, beyond just this brain rot thing, there are some social challenges that\u003c/p\u003e\n\n\u003cp\u003e00:01:30:24 - 00:01:40:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGeneration Alpha is facing on a regular basis, according to parents. The top five things that Generation Alpha is facing is bullying.\u003c/p\u003e\n\n\u003cp\u003e00:01:40:08 - 00:02:02:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOnline bullying through social networks, navigating their own mental wellbeing, social pressure to be a high achiever and then the pressure to grow up faster. The list is the same with educators, but it\u0026#39;s in a little bit of a different order with a little bit of different percentages. Educators would say the number one thing that Generation Alpha is facing is online bullying through social networks, the pressure to grow up faster.\u003c/p\u003e\n\n\u003cp\u003e00:02:02:23 - 00:02:10:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSocial pressure to be a high achiever, navigating their own mental wellbeing and then navigating loneliness and social isolation.\u003c/p\u003e\n\n\u003cp\u003e00:02:10:26 - 00:02:27:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTony George, who\u0026#39;s the headmaster at The King\u0026#39;s School, says this is never before have we been so connected and yet so lonely at the same time. And so to be human is to be relational. Yet social media has now come to amplify the worst of humility the anti-social.\u003c/p\u003e\n\n\u003cp\u003e00:02:27:27 - 00:02:48:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTechnology amplifies wellbeing issues like bullying, and we have to deal with that. Other issues facing Generation Alpha that are social challenges are things that we just have to be aware of and come to grips with. Up aging. We talked about up in the last video, which is linked right here. When we explored and introduced Generation Alpha for the first time.\u003c/p\u003e\n\n\u003cp\u003e00:02:48:15 - 00:02:51:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnother thing that kind of comes to the forefront, especially with\u003c/p\u003e\n\n\u003cp\u003e00:02:51:16 - 00:02:53:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\neducation, is just sitting still. This\u003c/p\u003e\n\n\u003cp\u003e00:02:53:19 - 00:03:02:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngeneration is finding it harder and harder to stay still. And so in a traditional classroom setting, how do you manage something like that?\u003c/p\u003e\n\n\u003cp\u003e00:03:02:04 - 00:03:04:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou know my own context in student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:03:04:26 - 00:03:16:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOne of the things that I do to sort of overcome the sitting still conundrum is we try to integrate, turn and talks where I\u0026#39;ll teach for a little bit, and then I\u0026#39;ll let them turn and have an opportunity to talk.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:21 - 00:03:17:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI use this\u003c/p\u003e\n\n\u003cp\u003e00:03:17:08 - 00:03:25:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nfeature on demand side gig presentation model that has different poll features so that they can use their phone. They can seamlessly,\u003c/p\u003e\n\n\u003cp\u003e00:03:25:15 - 00:03:30:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nas we said earlier, seamlessly integrate into the technology that\u0026#39;s in front of them\u003c/p\u003e\n\n\u003cp\u003e00:03:30:13 - 00:03:46:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand try to create moments of interaction amongst them, amongst myself as the communicator and the presenter. I try to break up my teaching methods so that I\u0026#39;m not like teaching for like a half an hour straight, but I\u0026#39;ll teach for a little bit, and then we\u0026#39;ll put a break in the middle and do some other stuff, and I\u0026#39;ll teach\u003c/p\u003e\n\n\u003cp\u003e00:03:46:05 - 00:03:47:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\na little bit more.\u003c/p\u003e\n\n\u003cp\u003e00:03:47:13 - 00:03:52:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe also like to put paper down on the tables that they\u0026#39;re sitting at, so that they can doodle\u003c/p\u003e\n\n\u003cp\u003e00:03:52:15 - 00:03:57:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\non it, or even just take notes to keep paying attention to what\u0026#39;s going on in the\u003c/p\u003e\n\n\u003cp\u003e00:03:57:24 - 00:04:02:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nroom. Other things that they face online bullying,\u003c/p\u003e\n\n\u003cp\u003e00:04:02:03 - 00:04:13:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nchildren, developing with technology is another thing that they face. Like, for example, kids who say, hey, Alexa, play like that\u0026#39;s just a normal part of their vernacular, and we don\u0026#39;t know what the implications are yet\u003c/p\u003e\n\n\u003cp\u003e00:04:13:05 - 00:04:17:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nfor kids who have been raised with this as a normal fabric and part of their life.\u003c/p\u003e\n\n\u003cp\u003e00:04:17:24 - 00:04:18:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI know\u003c/p\u003e\n\n\u003cp\u003e00:04:18:00 - 00:04:30:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI installed my very first Alexa when my, now eight year old, who is in Generation Alpha, was a baby, and so he\u0026#39;s only ever had an Alexa device in his house.\u003c/p\u003e\n\n\u003cp\u003e00:04:30:06 - 00:04:42:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd YouTube is becoming the preferred source and piece of entertainment with Generation Alpha, with, people like PewDiePie. Dude. Perfect. MrBeast, Ryan\u0026#39;s World, and the odd is out.\u003c/p\u003e\n\n\u003cp\u003e00:04:42:09 - 00:04:42:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd\u003c/p\u003e\n\n\u003cp\u003e00:04:42:13 - 00:04:49:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nfinally, how do we keep these kids safe? Parents especially are concerned about safety of Generation Alpha, especially with\u003c/p\u003e\n\n\u003cp\u003e00:04:49:11 - 00:04:57:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe rise of shows like Murder Next Door. And so how do we keep our children and Generation Alpha safe? Well, I\u0026#39;m glad that you asked,\u003c/p\u003e\n\n\u003cp\u003e00:04:57:10 - 00:05:09:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbecause I now do think that with those social challenges sort of in view, how do we with those social challenges with the idea of brain rot, what is the key to getting through to this generation?\u003c/p\u003e\n\n\u003cp\u003e00:05:10:00 - 00:05:18:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLet\u0026#39;s check it out. one of the keys, I believe, to getting through to Generation Alpha is to be an active listener.\u003c/p\u003e\n\n\u003cp\u003e00:05:18:14 - 00:05:34:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOnce again, from the book Generation Alphabet. Mccrindle and Phil, they give kind of five steps to active listening. And I want to share them with you because I thought that they\u0026#39;re fantastic because we all the generation Alpha was grown up with, cell phones and technology.\u003c/p\u003e\n\n\u003cp\u003e00:05:34:04 - 00:05:44:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe all are victims to the cell phone, world. And we all are victims to screens. And so they\u0026#39;re keys to kind of this active listening is, number one\u003c/p\u003e\n\n\u003cp\u003e00:05:44:13 - 00:05:47:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nto squarely face the listener. When\u003c/p\u003e\n\n\u003cp\u003e00:05:47:08 - 00:05:48:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyou squarely face the listener, you\u003c/p\u003e\n\n\u003cp\u003e00:05:48:29 - 00:05:52:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\ncan demonstrate full attention and interest.\u003c/p\u003e\n\n\u003cp\u003e00:05:52:04 - 00:05:54:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNumber two, open body language. So\u003c/p\u003e\n\n\u003cp\u003e00:05:54:25 - 00:05:57:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nput down your screen, uncross your arms.\u003c/p\u003e\n\n\u003cp\u003e00:05:57:27 - 00:06:02:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that indicates and communicates interest and attention.\u003c/p\u003e\n\n\u003cp\u003e00:06:02:21 - 00:06:06:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you lean forward, lean towards them. Then that will help give\u003c/p\u003e\n\n\u003cp\u003e00:06:06:29 - 00:06:17:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe speaker, the idea that you are interested as opposed to leaning back, which, kind of helps demonstrate that you may be less interested in what they have to say.\u003c/p\u003e\n\n\u003cp\u003e00:06:17:01 - 00:06:21:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nFinally, eye contact offer focus on the speaker, and we look them squarely\u003c/p\u003e\n\n\u003cp\u003e00:06:21:09 - 00:06:23:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nin the eye and give them our full attention.\u003c/p\u003e\n\n\u003cp\u003e00:06:23:11 - 00:06:28:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat also communicates that they have value and that what they say matters and is interesting. And then finally\u003c/p\u003e\n\n\u003cp\u003e00:06:28:26 - 00:06:46:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngive responsive gestures like nods and ahas and other affirming feedback. The speaker will share more as we, as a listener, display our empathy and our ability to engage with them. Now, here\u0026#39;s the thing. You all know that you\u0026#39;ve all heard that that\u0026#39;s just the key to active listening.\u003c/p\u003e\n\n\u003cp\u003e00:06:46:25 - 00:07:17:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut with screens as a hurdle in a lot of our lives, we need to practice putting those things down and practice active listening with Generation Alpha. And I believe that we will help them get off of their devices if we can show them and share with them a way to interact as human beings. 2018 The National Institute of Health reported that children who spend more than two hours on screens demonstrated lower language and thinking skills,\u003c/p\u003e\n\n\u003cp\u003e00:07:17:16 - 00:07:30:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand so it\u0026#39;s important that we all help model four generation Alpha, who\u0026#39;s grown up with screens, who\u0026#39;s only ever known a model for them, what it\u0026#39;s like to have healthy relationship with other human beings, and also how to get\u003c/p\u003e\n\n\u003cp\u003e00:07:30:19 - 00:07:59:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\naway from screens and really experience and unlock the fullness of life. So if we\u0026#39;re teachers, pastors, educators, I\u0026#39;m a youth pastor. Like, how do we teach Generation Alpha more than 4 in 5, but 83% or more in seven and ten? About 71% of educators believe that schools today are doing much better at engaging students with their very different learning styles,\u003c/p\u003e\n\n\u003cp\u003e00:07:59:12 - 00:08:12:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut teach students today are experiencing a teacher facilitated, interactive, learning centric environment, and classroom layouts are now designed to help sort of reflect this.\u003c/p\u003e\n\n\u003cp\u003e00:08:12:16 - 00:08:40:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so what are some of the keys and the differences between traditional teaching models and and more? classic and now new like learning styles. It\u0026#39;s kind of like the difference between self-directed and some of the individualized styles of learning. And so unlike a traditional classroom setting, you may be more verbal and just talk more, but I think a more modern style of learning for Generation Alpha is they\u0026#39;re more visual.\u003c/p\u003e\n\n\u003cp\u003e00:08:40:06 - 00:08:43:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo how can you bring about visual aid? How can you bring about\u003c/p\u003e\n\n\u003cp\u003e00:08:43:00 - 00:08:51:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nobject lessons and things that are going to allow them to see it with their eyes and let that come to life in a little bit of a different way? Traditional\u003c/p\u003e\n\n\u003cp\u003e00:08:51:24 - 00:08:58:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nmodels might be, hey, sit and be quiet and listen. But now more modern methods of learning are try it and see.\u003c/p\u003e\n\n\u003cp\u003e00:08:59:02 - 00:09:19:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd, you know, I think that\u0026#39;s a challenge for a lot of us in churches and in student ministry, because how do we help kids try and see what is there in the Bible? You know, last week I tried something. It was an experiment. I don\u0026#39;t even know if I liked it yet or not, but I had students look up verses to help me describe the character of God.\u003c/p\u003e\n\n\u003cp\u003e00:09:19:02 - 00:09:20:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then when they looked them\u003c/p\u003e\n\n\u003cp\u003e00:09:20:07 - 00:09:46:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nup, they told them to me. And from the stage and from the platform, I had my TV or my my, computer, airplane, Bible gateway.com. And I looked at verse up live time and then it would show on the screen, and then everyone could read it together. That was just an example of me trying to let them kind of try to look up in the Bible for themselves and then see what they looked up and kind of add to the teaching method.\u003c/p\u003e\n\n\u003cp\u003e00:09:46:15 - 00:10:11:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTraditional. Other traditional methods of learning might be an authoritarian method of learning with the teacher who\u0026#39;s in charge and who\u0026#39;s the boss. But now more modern methods of learning are a participant per participatory right, letting generation Alpha actually participate in their learning and in the teaching style. Traditional models might be more curriculum centered, where now they\u0026#39;re more learner\u003c/p\u003e\n\n\u003cp\u003e00:10:11:27 - 00:10:19:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\ncentric and trying to get through to them and give them, what they need in order to learn, traditional might\u003c/p\u003e\n\n\u003cp\u003e00:10:19:04 - 00:10:24:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbe more closed book exams, but we live in an open book world,\u003c/p\u003e\n\n\u003cp\u003e00:10:24:13 - 00:10:24:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nright?\u003c/p\u003e\n\n\u003cp\u003e00:10:24:23 - 00:10:31:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou\u0026#39;re never going to be faced to in a situation where you don\u0026#39;t have access to find the answer to something, especially with a cell\u003c/p\u003e\n\n\u003cp\u003e00:10:31:25 - 00:10:38:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nphone in your pocket. So how do we as educators, as teachers, as pastors, how do we navigate that for\u003c/p\u003e\n\n\u003cp\u003e00:10:38:28 - 00:10:42:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGeneration Alpha in a way that makes sense?\u003c/p\u003e\n\n\u003cp\u003e00:10:42:05 - 00:10:46:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTraditional would be books and paper. But now we have glass and we have devices.\u003c/p\u003e\n\n\u003cp\u003e00:10:46:23 - 00:10:56:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe have cell phones. We have ways to look things up. Traditional would be theoretical thinking, but now there\u0026#39;s more practical skills that need to be taught and conveyed and\u003c/p\u003e\n\n\u003cp\u003e00:10:56:10 - 00:11:07:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand given to the next generation. As we said in the last episode, that several of the jobs that they\u0026#39;re going to be taking are going to be different than than jobs that even exist now.\u003c/p\u003e\n\n\u003cp\u003e00:11:08:00 - 00:11:09:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd finally, direct\u003c/p\u003e\n\n\u003cp\u003e00:11:09:13 - 00:11:13:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\ninstruction versus inquiry based learning. So,\u003c/p\u003e\n\n\u003cp\u003e00:11:13:21 - 00:11:44:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nso with all of this different kind of conflicting information, what do you think our approach to education as pastors and educators should be with Generation Alpha? What even further more should be should our approach with cell phones be should we embrace them and find a way to let generation Alpha use them, or should we push them away because they disrupt the traditional ways of teaching and educating?\u003c/p\u003e\n\n\u003cp\u003e00:11:44:14 - 00:12:01:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHow do we navigate that? As youth pastors? How do we navigate that as parents? What do you do if you have a generation alpha kid, do you lean into a phone? Do you embrace it or do you hold off giving it to them? Well, I\u0026#39;m glad you asked because I want to explore that in the very next episode, which is linked right here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:12:01:19 - 00:12:16:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo feel free to tap that. And I would love to talk to you even more about my findings in that, don\u0026#39;t forget that we are making digital discipleship easy, possible, and accessible. So as always, stay hybrid.\u003c/p\u003e","summary":"WHAT IS BRAINROT?!\r\nHow do we teach a generation sucked down the \"Brainrot\" wormhole?\r\nWhat are the unique social challenges facing Gen Alpha?\r\nAnd what is the ONE KEY to getting through to this Generation as a teacher, pastor or educator?\r\nFinally, we'll explore the difference between traditional teaching models and more modern approaches to learning.","date_published":"2024-09-05T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/eff1c2c2-2fac-4c81-bbd6-b53faad045e0.mp3","mime_type":"audio/mpeg","size_in_bytes":18887677,"duration_in_seconds":739}]},{"id":"571824d0-a07c-4f04-aa28-83438fa1fe50","title":"Episode 112: Is Generation Alpha Doomed?","url":"https://www.hybridministry.xyz/112","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nIs Generation Alpha doomed?\nWith things like skibidi toilet rizz, brainrot and their utter disdain for the state of Ohio, can these kids even come back from all that?\nNot to mention Covid-19 destroyed a lot of their educational impact, many can't read and are having a hard time with that, can this generation come back from all that?\n\nWho is Gen Alpha, and how can educators, teachers and pastors make an impact on this generation?\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/112\n\n//MEET GEN ALPHA\nhttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n🔗 https://linktr.ee/clasonnick\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\n--------------\n🕰️TIMECODES\n00:00 Is Generation Alpha Doomed?\n01:42 The Birth Years of Current Generations\n03:44 Who exactly is Generation Alpha?\n06:29 Defining Characteristic #1\n08:17 Defining Characteristic #2\n09:22 Defining Characteristic #3\n10:53 Defining Characteristic #4\n11:46 Defining Characteristic #5\n--------------\n✍️TRANSCRIPT\n\n00:00:00:01 - 00:00:20:11\nNick Clason\nIs Generation Alpha doomed? Check out this quote. It says youth today love luxury. They have bad manners. They have contempt for authority. No respect for older people. And they talk nonsense when they should be working. They contradict their parents. They talk too much in company that guzzle their food. They lay their eggs on the table and they tyrannized their elders.\n\n00:00:20:16 - 00:00:41:00\nNick Clason\nNow, if you think that this is talking about Generation Alpha, then give me a like. If you think it's like my generation Z. Go ahead and give me a subscribe. And if you think you know that this quote was within the last century, then you owe me a turning on the bell. Because in this episode and in this future playlist, we're going to be exploring the world of Gen Alpha.\n\n00:00:41:00 - 00:01:08:03\nNick Clason\nBut would you be surprised to know that this is actually a quote from the Greek philosopher Socrates, who lived between 470 and 390 9BC yes, the fact that the next generation throws older generations off their scent is not an uncommon phenomenon in human history. I mean, just look at the fact that this quote came all the way back from Socrates.\n\n00:01:08:03 - 00:01:37:10\nNick Clason\nSo we're going to be exploring Gen Alpha, and are they doomed? If you've been on YouTube or searching on social media, you've heard things like they are doomed, they're in trouble. What even is this generation? Who are these skinny, rich toilet kids like? What does any of this even mean? The fact of the matter is, like generations that are younger often throw off generations that are older, and the older you get, the harder it is to connect and have a bridge back to that younger generation.\n\n00:01:37:16 - 00:01:58:14\nNick Clason\nSo in the world today, the current generations that we have living are our builders. And they were born in 1925 through 1945. They are the elders of are the oldest generation that's currently alive to this day. And then moving on, we have the boomers who are in some cases still in the workforce, but all beginning to start to phase out.\n\n00:01:58:14 - 00:02:22:12\nNick Clason\nAnd they were born in 1946 through 1964, and probably the oldest, in the workforce, majority is generation X, and they were born in 65 to 69. And then shout out to me and all my other fellow millennials, we were born in 1980 through 1994. Gen Z was then born in 95 through 2009 and then finally Gen Alpha.\n\n00:02:22:15 - 00:02:42:10\nNick Clason\nThey are quantifying it at 2011 through 2024. And so I got the lion's share of this research from Mark Mccrindle and Ashley Fell's book. It'll be linked down below in the show notes. If you're interested in checking out, it's called Generation Alpha. Understanding our children and helping Them Thrive. So let's talk about some of the different things about Generation Alpha.\n\n00:02:42:10 - 00:03:03:23\nNick Clason\nSo first and foremost, every generation since boomers spans of about 50, at least 15 years. Right. And they've used, labels to kind of, letters to label these different generations. And so there have been other attempts made, for example, like millennials, but when you use something like millennials, it actually creates a little bit of a vague birth range.\n\n00:03:03:23 - 00:03:27:15\nNick Clason\nAnd so while we are oftentimes called millennials, they're also just called Gen Y by a lot of sociology and researchers. And so then thus as we got to Gen Z, we started back over at the beginning alphabet. And that's how we get Generation Alpha. Some people have proposed to code generation Alpha. Corona owes due to the Covid 19 pandemic and the fact that they lived during that and in some cases were even born during that.\n\n00:03:27:15 - 00:03:49:09\nNick Clason\nBut they, while Covid was a massive part of their upbringing, in their childhood, they will continue to be shaped by the next three to 5 to 10 years. And not just that singular moment, though it felt longer than a moment did it? Not of Covid 19. But the next question I want to kind of uncover and unpack is who exactly is Gen Alpha?\n\n00:03:49:10 - 00:04:18:11\nNick Clason\nYou know, by December 2024, they are predicting that Generation Alpha will have a total of 2 billion globally, which will make them the largest generation in the history of the world. Technology and customization have shaped their childhood, and while Gen Z saw the rise of customization generation, alpha is going to begin to see the rise of personal ization.\n\n00:04:18:13 - 00:04:47:20\nNick Clason\nAnd so Covid 19 will likely transform how Generation Alpha has approached technology, education, work, face to face interaction, mental health, and the concept and topic of resilience. But while our oldies are moving up into the ages of eight through about 12 years of age, they're calling the phenomenon. And those students and those kids who are that age, they're calling it the phenomenon of up aging, which means that kids in the 8 to 12 range are actually growing up faster.\n\n00:04:47:24 - 00:05:17:02\nNick Clason\nThey are maturing physically earlier than other previous generations. And so kids are getting older quicker. And that's what we're seeing, some of this, interaction of them on, on social media and on YouTube and, and acting and seeming a little bit more like adults. But also adolescence is being pushed back further. So they're aging up quicker, but adolescence is being pushed back further because adult, life often was characterized by things like marriage or as characterized by things like having children or getting a mortgage.\n\n00:05:17:02 - 00:05:40:01\nNick Clason\nBut those things are now being pushed back. And this generation, they're predicting, will stay in education longer. They'll start their earnings later and they'll stay at home longer than was the case with some previous generations. And so we're seeing this phenomenon of them being ushered into being older earlier, but staying in adolescence. It's longer. It's an interesting phenomenon.\n\n00:05:40:01 - 00:05:59:20\nNick Clason\nAnd it creates and it's certainly unique and complex challenge for those of us who are in education or in, in, the church space. But I love this concept that generation Z saw the rise of customization, but Generation Alpha is now seeing the rise of personalization. Think about the algorithms and the, different eyes that are now out there.\n\n00:05:59:20 - 00:06:21:22\nNick Clason\nLike these are completely radical phenomenons and it completely changes and re formats the way that certainly boomers and certainly Gen X and all of us have approached education of certain, groups of people and mass education moments. And so I want to explore in the next section five characteristics of generation Alpha that are worth us paying attention to.\n\n00:06:21:25 - 00:06:51:01\nNick Clason\nAnd, how it then will shape the way that we educate and innovate and approach this generation. So characteristic number one is digital, right? They are not just I love the way that Barna put this. They're not just digital natives, they are not digital dependents. Right. So while Gen Z probably didn't get their first device until later elementary school generation Alpha has always had access to devices, even if it's not their own right.\n\n00:06:51:01 - 00:07:17:23\nNick Clason\nLike research has actually, noticed and noted a drastic uptick in screen and app based play among children. The US reported that in ages 18 through 12, they consume on average four hours and 44 minutes of screen time per day, but that average increases up to seven hours and 22 minutes. If a student is between the ages of 13 and 18 years old.\n\n00:07:17:23 - 00:07:39:11\nNick Clason\nSo digital and apps and screen time, it's not going away. And so all of us in the education space and as parents, we have to figure out how do we navigate this as it's being inundated more and more and more and more? I mean, I just think about the phenomenon of Disney, you know, pre 2014. You go around, you do fast passes and you have to walk to different rides in the park and grab a fast pass ticket.\n\n00:07:39:11 - 00:08:01:04\nNick Clason\nAnd it would tell you when to return for your return ride time. But now every thing is mobile. And while that's convenient, certain critics of Disney have made a comment that you go to the park and you have to be glued and tied to your phone all day long, the only way to truly experience the park the best way, the most optimal way, is through digital.\n\n00:08:01:04 - 00:08:32:21\nNick Clason\nAnd while that's convenient, and certainly for a podcast like mine, which is the hybrid ministry show, it doesn't take into account the fact that sometimes we just want to be present. We want to be free and tethered away from our digital devices. Another characteristic, characteristic number two, is that they are a social generation. So although in-person social interaction may certainly be an area that needs work in Generation Alpha, kids today are more than any other generation X, extensively socially connected to and shaped by their peers.\n\n00:08:32:21 - 00:08:57:08\nNick Clason\nIn the book Generation Alpha by Mccrindle and Fellow, it talks about the phenomenon of Ryan and Ryan's world and how kids these days are influenced by that. Like, for example, my kids because of Ryan, he tried one episode. I can't remember, he tried, seaweed. And my kids are like, we want to try seaweed. Never in their life have they ever even been interested or even knew that seaweed existed.\n\n00:08:57:08 - 00:09:20:17\nNick Clason\nBut they tried it and they liked it. And we still buy it to this day for a snack. And so kids today are influenced by a network that is connected 24 over seven across social, geographical and demographic boundaries. But there's also a downside to this hyper connectivity, such as cyber bullying, and never actually being able to completely disconnect from these networks of relationships.\n\n00:09:20:17 - 00:09:42:19\nNick Clason\nCharacteristic number three is that they're global. So because of the internet generation, alpha is actually the first truly global generation. I want to share with you the Oxford Dictionary word of the year to highlight how global this generation is. And as you as I read through it. And it'll be listed here on screen. If you're watching on YouTube, you will see just how, what is going on in each of these years.\n\n00:09:42:20 - 00:10:01:29\nNick Clason\nIt'll be kind of a little bit, trip back down memory lane, especially if you're older and you're a millennial, like me or older. But in 2011, the word of the year by Oxford Dictionary was app. In 2012, it was cloud, 2013, it was a hashtag, followed by 2014, which was the selfie 2015. Look at this on screen.\n\n00:10:01:29 - 00:10:24:27\nNick Clason\nIf you're watching, it's the face with tears of joy emoji. It's not even a word. It was literally an emoji. 2016 the word was post-truth. 2017 the word was fake news. 2018 the word was toxic. 2019 is climate energy. In 2020, there's a myriad of words Covid 19 lockdowns, social distancing, ISO, Black Lives Matter, cancel culture and superspreader.\n\n00:10:25:03 - 00:10:52:09\nNick Clason\nYou take your pick of which word matter. But that right there just shows how global and how how much Generation Alpha has actually gone through. So when the only screen in the house think about this was the television. You and I, as parents, we could more easily monitor what our children consumed and watch. But now with a new digital generation with more access to online devices, parents are finding it harder and harder to shield children from the wider world.\n\n00:10:52:12 - 00:11:23:04\nNick Clason\nCharacteristic number four is that they are mobile, right? The average, stay in one working job has shortened now to just about over three years. The gig economy, which is when organizations will use temporary hires, and independent workers, that gig economy mentality that begins to play a part in this new generation, the world economic Forum predicts that 65% of Generation Alpha will actually end up working entirely new jobs that don't even exist yet.\n\n00:11:23:04 - 00:12:00:26\nNick Clason\nThey're incredibly mobile, and they're able to be to pivot and to move and be nimble and and kind of string together different opportunities. Far be it away from the way that we as older generations have, have taken it with pensions and retirements and all these types of things like that is becoming a more archaic way of working. And characteristic number five is this generation is incredibly visual, with stories and games have come to life for Generation Alpha students, are facilitated by things like technology and visual apps and videos and content in which they regularly engage with.\n\n00:12:00:28 - 00:12:23:07\nNick Clason\nGeneration Alpha expects to consume information. YouTube is the second largest and most popular search engine in the world, but for Generation Alpha, YouTube is the number one search engine in the world. And so that idea of visual is just going to continue. But here's the good news if you're an youth minister, your for your education, or if you're in church ministry, you don't have to panic, right?\n\n00:12:23:07 - 00:12:51:25\nNick Clason\nBecause the generations older than us that say Generation Alpha is doomed. We as educators and as people in youth ministry who often go before, have had generations before us freak out about different generations. You and I, we have the opportunity to stand in the gap and help bring these together. Right? All the way back to Socrates. generations have been freaking out about and looking ahead at the different generation and curious about and unsure of what's different.\n\n00:12:51:25 - 00:13:18:05\nNick Clason\nBut these things, all of us are aware at the different and the shifting and the ever changing landscape of generations. You and I, as youth pastors, we're well aware of this at one level or another. So how do we, with this information, also make us more effective as educators, as teachers, as pastors in reaching and sharing the gospel with these students in our churches and in our youth ministries.\n\n00:13:18:08 - 00:13:36:13\nNick Clason\nYou know, I actually have just the resources to help you out with that's linked right here on screen in the very next video. I'm glad that you asked, because I would love for you to take a look at that. And as always, don't forget we're making digital discipleship easy, possible, and accessible, especially for Generation Alpha. So stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIs Generation Alpha doomed?\u003cbr\u003e\nWith things like skibidi toilet rizz, brainrot and their utter disdain for the state of Ohio, can these kids even come back from all that?\u003cbr\u003e\nNot to mention Covid-19 destroyed a lot of their educational impact, many can\u0026#39;t read and are having a hard time with that, can this generation come back from all that?\u003c/p\u003e\n\n\u003cp\u003eWho is Gen Alpha, and how can educators, teachers and pastors make an impact on this generation?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/112\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/112\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MEET GEN ALPHA\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Generation-Alpha-Mark-McCrindle/dp/0733646301\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003cbr\u003e\n🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Is Generation Alpha Doomed?\u003cbr\u003e\n01:42 The Birth Years of Current Generations\u003cbr\u003e\n03:44 Who exactly is Generation Alpha?\u003cbr\u003e\n06:29 Defining Characteristic #1\u003cbr\u003e\n08:17 Defining Characteristic #2\u003cbr\u003e\n09:22 Defining Characteristic #3\u003cbr\u003e\n10:53 Defining Characteristic #4\u003cbr\u003e\u003cbr\u003e\n11:46 Defining Characteristic #5\u003cbr\u003e\n\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:01 - 00:00:20:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIs Generation Alpha doomed? Check out this quote. It says youth today love luxury. They have bad manners. They have contempt for authority. No respect for older people. And they talk nonsense when they should be working. They contradict their parents. They talk too much in company that guzzle their food. They lay their eggs on the table and they tyrannized their elders.\u003c/p\u003e\n\n\u003cp\u003e00:00:20:16 - 00:00:41:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, if you think that this is talking about Generation Alpha, then give me a like. If you think it\u0026#39;s like my generation Z. Go ahead and give me a subscribe. And if you think you know that this quote was within the last century, then you owe me a turning on the bell. Because in this episode and in this future playlist, we\u0026#39;re going to be exploring the world of Gen Alpha.\u003c/p\u003e\n\n\u003cp\u003e00:00:41:00 - 00:01:08:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut would you be surprised to know that this is actually a quote from the Greek philosopher Socrates, who lived between 470 and 390 9BC yes, the fact that the next generation throws older generations off their scent is not an uncommon phenomenon in human history. I mean, just look at the fact that this quote came all the way back from Socrates.\u003c/p\u003e\n\n\u003cp\u003e00:01:08:03 - 00:01:37:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo we\u0026#39;re going to be exploring Gen Alpha, and are they doomed? If you\u0026#39;ve been on YouTube or searching on social media, you\u0026#39;ve heard things like they are doomed, they\u0026#39;re in trouble. What even is this generation? Who are these skinny, rich toilet kids like? What does any of this even mean? The fact of the matter is, like generations that are younger often throw off generations that are older, and the older you get, the harder it is to connect and have a bridge back to that younger generation.\u003c/p\u003e\n\n\u003cp\u003e00:01:37:16 - 00:01:58:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo in the world today, the current generations that we have living are our builders. And they were born in 1925 through 1945. They are the elders of are the oldest generation that\u0026#39;s currently alive to this day. And then moving on, we have the boomers who are in some cases still in the workforce, but all beginning to start to phase out.\u003c/p\u003e\n\n\u003cp\u003e00:01:58:14 - 00:02:22:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd they were born in 1946 through 1964, and probably the oldest, in the workforce, majority is generation X, and they were born in 65 to 69. And then shout out to me and all my other fellow millennials, we were born in 1980 through 1994. Gen Z was then born in 95 through 2009 and then finally Gen Alpha.\u003c/p\u003e\n\n\u003cp\u003e00:02:22:15 - 00:02:42:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey are quantifying it at 2011 through 2024. And so I got the lion\u0026#39;s share of this research from Mark Mccrindle and Ashley Fell\u0026#39;s book. It\u0026#39;ll be linked down below in the show notes. If you\u0026#39;re interested in checking out, it\u0026#39;s called Generation Alpha. Understanding our children and helping Them Thrive. So let\u0026#39;s talk about some of the different things about Generation Alpha.\u003c/p\u003e\n\n\u003cp\u003e00:02:42:10 - 00:03:03:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo first and foremost, every generation since boomers spans of about 50, at least 15 years. Right. And they\u0026#39;ve used, labels to kind of, letters to label these different generations. And so there have been other attempts made, for example, like millennials, but when you use something like millennials, it actually creates a little bit of a vague birth range.\u003c/p\u003e\n\n\u003cp\u003e00:03:03:23 - 00:03:27:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so while we are oftentimes called millennials, they\u0026#39;re also just called Gen Y by a lot of sociology and researchers. And so then thus as we got to Gen Z, we started back over at the beginning alphabet. And that\u0026#39;s how we get Generation Alpha. Some people have proposed to code generation Alpha. Corona owes due to the Covid 19 pandemic and the fact that they lived during that and in some cases were even born during that.\u003c/p\u003e\n\n\u003cp\u003e00:03:27:15 - 00:03:49:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut they, while Covid was a massive part of their upbringing, in their childhood, they will continue to be shaped by the next three to 5 to 10 years. And not just that singular moment, though it felt longer than a moment did it? Not of Covid 19. But the next question I want to kind of uncover and unpack is who exactly is Gen Alpha?\u003c/p\u003e\n\n\u003cp\u003e00:03:49:10 - 00:04:18:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou know, by December 2024, they are predicting that Generation Alpha will have a total of 2 billion globally, which will make them the largest generation in the history of the world. Technology and customization have shaped their childhood, and while Gen Z saw the rise of customization generation, alpha is going to begin to see the rise of personal ization.\u003c/p\u003e\n\n\u003cp\u003e00:04:18:13 - 00:04:47:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so Covid 19 will likely transform how Generation Alpha has approached technology, education, work, face to face interaction, mental health, and the concept and topic of resilience. But while our oldies are moving up into the ages of eight through about 12 years of age, they\u0026#39;re calling the phenomenon. And those students and those kids who are that age, they\u0026#39;re calling it the phenomenon of up aging, which means that kids in the 8 to 12 range are actually growing up faster.\u003c/p\u003e\n\n\u003cp\u003e00:04:47:24 - 00:05:17:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey are maturing physically earlier than other previous generations. And so kids are getting older quicker. And that\u0026#39;s what we\u0026#39;re seeing, some of this, interaction of them on, on social media and on YouTube and, and acting and seeming a little bit more like adults. But also adolescence is being pushed back further. So they\u0026#39;re aging up quicker, but adolescence is being pushed back further because adult, life often was characterized by things like marriage or as characterized by things like having children or getting a mortgage.\u003c/p\u003e\n\n\u003cp\u003e00:05:17:02 - 00:05:40:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut those things are now being pushed back. And this generation, they\u0026#39;re predicting, will stay in education longer. They\u0026#39;ll start their earnings later and they\u0026#39;ll stay at home longer than was the case with some previous generations. And so we\u0026#39;re seeing this phenomenon of them being ushered into being older earlier, but staying in adolescence. It\u0026#39;s longer. It\u0026#39;s an interesting phenomenon.\u003c/p\u003e\n\n\u003cp\u003e00:05:40:01 - 00:05:59:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd it creates and it\u0026#39;s certainly unique and complex challenge for those of us who are in education or in, in, the church space. But I love this concept that generation Z saw the rise of customization, but Generation Alpha is now seeing the rise of personalization. Think about the algorithms and the, different eyes that are now out there.\u003c/p\u003e\n\n\u003cp\u003e00:05:59:20 - 00:06:21:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike these are completely radical phenomenons and it completely changes and re formats the way that certainly boomers and certainly Gen X and all of us have approached education of certain, groups of people and mass education moments. And so I want to explore in the next section five characteristics of generation Alpha that are worth us paying attention to.\u003c/p\u003e\n\n\u003cp\u003e00:06:21:25 - 00:06:51:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd, how it then will shape the way that we educate and innovate and approach this generation. So characteristic number one is digital, right? They are not just I love the way that Barna put this. They\u0026#39;re not just digital natives, they are not digital dependents. Right. So while Gen Z probably didn\u0026#39;t get their first device until later elementary school generation Alpha has always had access to devices, even if it\u0026#39;s not their own right.\u003c/p\u003e\n\n\u003cp\u003e00:06:51:01 - 00:07:17:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike research has actually, noticed and noted a drastic uptick in screen and app based play among children. The US reported that in ages 18 through 12, they consume on average four hours and 44 minutes of screen time per day, but that average increases up to seven hours and 22 minutes. If a student is between the ages of 13 and 18 years old.\u003c/p\u003e\n\n\u003cp\u003e00:07:17:23 - 00:07:39:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo digital and apps and screen time, it\u0026#39;s not going away. And so all of us in the education space and as parents, we have to figure out how do we navigate this as it\u0026#39;s being inundated more and more and more and more? I mean, I just think about the phenomenon of Disney, you know, pre 2014. You go around, you do fast passes and you have to walk to different rides in the park and grab a fast pass ticket.\u003c/p\u003e\n\n\u003cp\u003e00:07:39:11 - 00:08:01:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd it would tell you when to return for your return ride time. But now every thing is mobile. And while that\u0026#39;s convenient, certain critics of Disney have made a comment that you go to the park and you have to be glued and tied to your phone all day long, the only way to truly experience the park the best way, the most optimal way, is through digital.\u003c/p\u003e\n\n\u003cp\u003e00:08:01:04 - 00:08:32:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd while that\u0026#39;s convenient, and certainly for a podcast like mine, which is the hybrid ministry show, it doesn\u0026#39;t take into account the fact that sometimes we just want to be present. We want to be free and tethered away from our digital devices. Another characteristic, characteristic number two, is that they are a social generation. So although in-person social interaction may certainly be an area that needs work in Generation Alpha, kids today are more than any other generation X, extensively socially connected to and shaped by their peers.\u003c/p\u003e\n\n\u003cp\u003e00:08:32:21 - 00:08:57:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIn the book Generation Alpha by Mccrindle and Fellow, it talks about the phenomenon of Ryan and Ryan\u0026#39;s world and how kids these days are influenced by that. Like, for example, my kids because of Ryan, he tried one episode. I can\u0026#39;t remember, he tried, seaweed. And my kids are like, we want to try seaweed. Never in their life have they ever even been interested or even knew that seaweed existed.\u003c/p\u003e\n\n\u003cp\u003e00:08:57:08 - 00:09:20:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut they tried it and they liked it. And we still buy it to this day for a snack. And so kids today are influenced by a network that is connected 24 over seven across social, geographical and demographic boundaries. But there\u0026#39;s also a downside to this hyper connectivity, such as cyber bullying, and never actually being able to completely disconnect from these networks of relationships.\u003c/p\u003e\n\n\u003cp\u003e00:09:20:17 - 00:09:42:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nCharacteristic number three is that they\u0026#39;re global. So because of the internet generation, alpha is actually the first truly global generation. I want to share with you the Oxford Dictionary word of the year to highlight how global this generation is. And as you as I read through it. And it\u0026#39;ll be listed here on screen. If you\u0026#39;re watching on YouTube, you will see just how, what is going on in each of these years.\u003c/p\u003e\n\n\u003cp\u003e00:09:42:20 - 00:10:01:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;ll be kind of a little bit, trip back down memory lane, especially if you\u0026#39;re older and you\u0026#39;re a millennial, like me or older. But in 2011, the word of the year by Oxford Dictionary was app. In 2012, it was cloud, 2013, it was a hashtag, followed by 2014, which was the selfie 2015. Look at this on screen.\u003c/p\u003e\n\n\u003cp\u003e00:10:01:29 - 00:10:24:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re watching, it\u0026#39;s the face with tears of joy emoji. It\u0026#39;s not even a word. It was literally an emoji. 2016 the word was post-truth. 2017 the word was fake news. 2018 the word was toxic. 2019 is climate energy. In 2020, there\u0026#39;s a myriad of words Covid 19 lockdowns, social distancing, ISO, Black Lives Matter, cancel culture and superspreader.\u003c/p\u003e\n\n\u003cp\u003e00:10:25:03 - 00:10:52:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou take your pick of which word matter. But that right there just shows how global and how how much Generation Alpha has actually gone through. So when the only screen in the house think about this was the television. You and I, as parents, we could more easily monitor what our children consumed and watch. But now with a new digital generation with more access to online devices, parents are finding it harder and harder to shield children from the wider world.\u003c/p\u003e\n\n\u003cp\u003e00:10:52:12 - 00:11:23:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nCharacteristic number four is that they are mobile, right? The average, stay in one working job has shortened now to just about over three years. The gig economy, which is when organizations will use temporary hires, and independent workers, that gig economy mentality that begins to play a part in this new generation, the world economic Forum predicts that 65% of Generation Alpha will actually end up working entirely new jobs that don\u0026#39;t even exist yet.\u003c/p\u003e\n\n\u003cp\u003e00:11:23:04 - 00:12:00:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey\u0026#39;re incredibly mobile, and they\u0026#39;re able to be to pivot and to move and be nimble and and kind of string together different opportunities. Far be it away from the way that we as older generations have, have taken it with pensions and retirements and all these types of things like that is becoming a more archaic way of working. And characteristic number five is this generation is incredibly visual, with stories and games have come to life for Generation Alpha students, are facilitated by things like technology and visual apps and videos and content in which they regularly engage with.\u003c/p\u003e\n\n\u003cp\u003e00:12:00:28 - 00:12:23:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGeneration Alpha expects to consume information. YouTube is the second largest and most popular search engine in the world, but for Generation Alpha, YouTube is the number one search engine in the world. And so that idea of visual is just going to continue. But here\u0026#39;s the good news if you\u0026#39;re an youth minister, your for your education, or if you\u0026#39;re in church ministry, you don\u0026#39;t have to panic, right?\u003c/p\u003e\n\n\u003cp\u003e00:12:23:07 - 00:12:51:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause the generations older than us that say Generation Alpha is doomed. We as educators and as people in youth ministry who often go before, have had generations before us freak out about different generations. You and I, we have the opportunity to stand in the gap and help bring these together. Right? All the way back to Socrates. generations have been freaking out about and looking ahead at the different generation and curious about and unsure of what\u0026#39;s different.\u003c/p\u003e\n\n\u003cp\u003e00:12:51:25 - 00:13:18:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut these things, all of us are aware at the different and the shifting and the ever changing landscape of generations. You and I, as youth pastors, we\u0026#39;re well aware of this at one level or another. So how do we, with this information, also make us more effective as educators, as teachers, as pastors in reaching and sharing the gospel with these students in our churches and in our youth ministries.\u003c/p\u003e\n\n\u003cp\u003e00:13:18:08 - 00:13:36:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou know, I actually have just the resources to help you out with that\u0026#39;s linked right here on screen in the very next video. I\u0026#39;m glad that you asked, because I would love for you to take a look at that. And as always, don\u0026#39;t forget we\u0026#39;re making digital discipleship easy, possible, and accessible, especially for Generation Alpha. So stay hybrid.\u003c/p\u003e","summary":"","date_published":"2024-08-29T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/571824d0-a07c-4f04-aa28-83438fa1fe50.mp3","mime_type":"audio/mpeg","size_in_bytes":19679432,"duration_in_seconds":819}]},{"id":"c8782eae-e1ea-49de-b99c-c09bbdf01927","title":"Episode 111: Better Event Promotion: Without Promoting on Social","url":"https://www.hybridministry.xyz/111","content_text":"🔥 Social Media templates for Churches🔥\n\nhttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\n\n💥Erik w/a \"k\" Channel [Practical Youth Ministry Tips]💥\n\nwww.youtube.com/@practicalyouthministrytips\n\n======================================\nDESCRIPTION\nWe all want more people at our events, but how do we get more people at our events without promoting things to Social?\nIn this episode Nick and Erik, fellow youth pastor and youtuber, sit down to discuss better event promotion as a part 2\n(Check out Part 1: erikyoutubechannel.com) of this super mashup episode exploring the value of outreach events and how to get the word out.\n\nIn this episode we'll explore a better more wholistic social media strategy for 2024 and beyond, as well as how to write better emails and create a culture of invite amongst students in your youth ministry.\n\nFinally, we'll explore how to build out a social media and hybrid strategy for your 2024 youth ministry school year.\n\nTap in to check it out!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/111\n\n//CRUSH SOCIAL MEDIA\nhttps://www.downloadyouthministry.com/p/complete-guide-to-crushing-youth-ministry-social-media/admin-tools/social-media-9537.html\n\n//FREE EBOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//CAPCUT PRO\nhttps://commercepro.capcut.com/pricing\n\n//START FROM SCRATCH\nhttps://www.youtube.com/watch?v=mVKRhtlt_O0\u0026amp;t=11s\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n🔗 https://linktr.ee/clasonnick\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\n--------------\n🕰️TIMECODES\n00:00 IDEA #1: Stop Promoting Events on Social Media\n04:48 Two Types of Social Promotions\n10:38 IDEA #2: Write Better Emails\n14:00 IDEA #3: Create an Invite Culture\n17:10 A Wholistic Hybrid Approach\n--------------\n✍️TRANSCRIPT\n00;00;00;00 - 00;00;24;21\nNick Clason\nWell. Hey, everyone, welcome to the Hybrid Ministry Show. And in this episode we're going to talk about better event promotion as well as a holistic digital and social media approach for your church and your youth ministry. And this is actually part two. Part one is linked right here at the top of the screen over on another channel, because we're doing a massive mash up collab.\n\n00;00;24;28 - 00;00;49;07\nNick Clason\nAnd I am joined today by my friend Erik with the K Erik. \n\nErik w/a \"k\" Williams\nGood morning bro. How you doing? Good to see you Nick. So excited to be on your channel. Love what you're doing bro. So so good. \n\nYeah, well if you weren't listening or privy to the conversation that we just clicked stop and now rerecord on, we talked through an entire, like, outreach strategy, right?\n\n00;00;49;08 - 00;01;08;17\nNick Clason\nYeah, well if you weren't listening or privy to the conversation that we just clicked stop and now rerecord on, we talked through an entire, like, outreach strategy, right?\nYou gave out a bunch of games. You gave out a full run sheet on, like how to do a great outreach style event at your church. And one major piece, right? In all of that, in churches and in youth ministry is promotion. We want people to come to our event. It's natural. It's a human nature, you know what I mean?\n\n00;01;08;20 - 00;01;31;07\nNick Clason\nAnd so one of the ways that we're always trying to get people to come to our event is through social media. Yeah. Is that not a normal like strategies and a normal thought process? Erik, for the average American youth pastor. \n\nErik w/a \"k\" Williams\nYeah, yeah, yeah, I'm totally I've totally used social media to promote events like for a long time. Yeah.\n\n00;01;31;13 - 00;02;03;02\nNick Clason\nAnd is it effective? \n\nErik w/a \"k\" Williams\nI don't see a lot of likes on those posts. Yeah. And, I don't know, I'm not seeing, sharing and whatever. Yeah, I think I think it's just if, like if you look at in the past, a lot of my social media stuff for youth ministry, it tends to be mostly promotional. Okay. And watching your channel, one of the things I've learned is that's not a great idea because then it's just promotion.\n\n00;02;03;02 - 00;02;25;00\nErik w/a \"k\" Williams\nAnd it's not like, hey, because I looked at this, I'm going to get 20% off my next event, right? Right. It's just an announcement. Yeah, yeah. And that's what I am trying to steer youth pastors, church communicators away from, because if we're not careful, we're going to view social media as another announcement channel. And it's really not built for that.\n\n00;02;25;00 - 00;02;46;06\nNick Clason\nAnd if you treat it that way, it's not going to be incredibly successful. And so you should still get the word out and you can still use social media. But before you do, I want you to tweak and adjust your strategy on it. And so the first I have three ideas for better event promotion for your event, Erik, that we just talked through.\n\n00;02;46;14 - 00;03;07;00\nNick Clason\nThe first one is don't post announcements announcing announcing it on social media. And what I mean by that in particular, because I'm going to get a little nuanced here, is I still think you can and should announce it, but don't just post your graphic that you cooked up on Canva or on Instagram Stories or wherever you cooked it up.\n\n00;03;07;00 - 00;03;27;22\nNick Clason\nLike, don't just post that because you will probably see as you see, as you said, two, three, six likes on it and likes aren't the only metric, you know, get the word across. Of course, like people will still see it. But you got to think about, our habits. Why do you, Erik, why do you get on social media?\n\n00;03;27;24 - 00;03;48;25\nErik w/a \"k\" Williams\nI want to be entertained, all right? I want to catch up with people, but I want to. I want to be entertained. That's. It's one of the things I love scrolling. Super. Particularly scrolling through videos. Right? Is I want it to be funny. Yeah, yeah. And, if you're watching this live, the month of August, your download youth ministry, I think it's like, God, an up or maybe silver and on up.\n\n00;03;48;27 - 00;04;04;17\nNick Clason\nI provided the mystery item for the members, and it was a let's go free e-book on how to crush your social media. And so one of the concepts in there, and if you know you're not a member or you missed the download perk, I'll drop a link in there. You can get it for just a few bucks, down below in the description.\n\n00;04;04;17 - 00;04;27;05\nNick Clason\nBut one of the stats I included is that reels or short form vertical video TikTok style videos account for get this 90% of the internet's traffic. And so you're right, we get on social media to to be entertained or even to be inspired, maybe learn some stuff, but we don't get on there to catch up on our announcements, to catch up on what's the latest on our church.\n\n00;04;27;05 - 00;04;52;20\nNick Clason\nSo stop posting static announcement graphics and start posting the types of content that people get on social media for i.e short form vertical based video. If you make it less than 60 seconds, you can post it on any of your social platforms including Facebook, Instagram, TikTok and even YouTube shorts. And so if you are going to post about an event, I would recommend two styles of posts.\n\n00;04;52;20 - 00;05;13;29\nErik w/a \"k\" Williams\nSo there's one. It's like the cap cut meme. Have you seen this before? The different cap cut style memes? absolutely. Lovely. I'm not. I haven't really gotten into using them yet much. Yeah, but I love I love using that like the, the the one where the guy who is The Mandalorian, I forget his name. Yeah. where he's laughing.\n\n00;05;13;29 - 00;05;32;05\nNick Clason\nYep. Like really hard with that other guy. Like, I love that meme where you, you can put stuff in the background, right? Because it's kind of green screen concept. so, so good. Yeah. So find a way to, to catch the wave of a trending kind of like cap cut meme. And if you don't know, ask one of your teenagers, they'll help you.\n\n00;05;32;08 - 00;05;53;15\nErik w/a \"k\" Williams\nSpeaking of speaking of cap cut, like, That's something. Now I use Final Cut to do most of my video editing. Yep. But when I'm doing, stuff with my phone, like, I do, like, screen like words on the screen, all that stuff, I use cap cut all the time. So last year I decided to invest in paying for it's a yearly fee.\n\n00;05;53;18 - 00;06;19;17\nErik w/a \"k\" Williams\nI think it's like 75 bucks. Typically. They almost always have some sort of save a certain percentage off. So I paid 50 bucks last year. I just got a reminder that my subscriptions almost out. So they're giving me a 36%, 34, 36% off of the yearly yearly fee. So grab those, grab those discounts when you can. But for me, it's been a totally worth it expense because I use it all the time.\n\n00;06;19;20 - 00;06;39;27\nNick Clason\nYeah. And and I don't pay for it. My youth, ministry, doesn't pay for it. So I'm still using the free version, and you can still get a lot out of of cap cut, even if you don't want to go that paid for out. So the other one, the other idea I have, and these are like on the rise right now with in churches and stuff, are the like, transition videos.\n\n00;06;39;29 - 00;07;00;07\nNick Clason\nand I don't know the other way to, to describe them, but essentially it starts with, a video like, a popular video of some sort. And the one I've seen a lot recently is the guy running away from, like, a bull in the streets. It must be like a running of the bulls thing in Spain or whatever, and he gets speared in the back and so on screen.\n\n00;07;00;07 - 00;07;22;07\nNick Clason\nYou see, this guy just gets speared right in the back and just fly forward, and then it cuts out to your church or another church and some dude or girl getting, I guess, jumping or thrown into like the row of chairs. And then they like, you know, get up all, like, hurt and then turn around, look at the camera and they invite, you know, invite to church.\n\n00;07;22;07 - 00;07;40;23\nNick Clason\nAnd so there are, you know, a bunch of different ones of those. And I discovered there's so many more than I even thought, because I got on one of my accounts and I started just kind of creating a library of them, sharing them over to my church account. And the more I shared them, the more the algorithm kept feeding me those.\n\n00;07;40;25 - 00;08;04;07\nNick Clason\nAnd so now I've gone around with students and stuff and I'm like, hey, film this, walk into this chair or dive into these. These couches, or, you know, we'll spill one of the other ones. There's like a baby puking on screen and you see all the puke come out and then it like it dive the the milk dumps into the cup and you hear the little splash, and then someone takes a drink of it and it's like there's always free coffee at church.\n\n00;08;04;07 - 00;08;27;02\nErik w/a \"k\" Williams\nSomething like that. Like, oh, so gross, so gross, but so funny. And, really, really popular right now. And so that's another way to invite someone to your event, but again, in a way that leans into what social media is built for and made for. Yeah, I love the one where somebody is running and jumping does like a cannonball into into, a pool.\n\n00;08;27;08 - 00;08;53;03\nErik w/a \"k\" Williams\nYeah. And then the next scene is like sugar cube dropping into a cup and it's like, yeah, like much smaller. Yeah. They're just funny. And again, you can still get the word out, but with like a little tweak. Right, a little adjustment. Don't just post your cooked up Canva graphic but include faces on social media include entertainment and entertainment style elements on social media.\n\n00;08;53;03 - 00;09;10;27\nNick Clason\nSo that's that's my first kind of point. Do you have anything else to add there before we I just say, \n\nErik w/a \"k\" Williams\nyou know, you just said it in to include faces like students love to see themselves. Yep. I think that's brilliant. The more you can get students in there instead of just you same face over and over, talking head kind of thing all the time.\n\n00;09;10;29 - 00;09;27;21\nErik w/a \"k\" Williams\nI think that's brilliant. I love that dude. Yeah. And in addition to my doing my book, I got one here on my channel as well. It's free. It's down. The show notes. It will lay out this whole, this whole thing. So if you haven't grabbed it yet, go check that out. My site. I just want to support that, by the way, because that's I've downloaded that.\n\n00;09;27;21 - 00;09;54;18\nErik w/a \"k\" Williams\nThat's been super, super helpful to me. You give so much inside of that e-book, bro. I absolutely love it. Well I appreciate that. Yeah, absolutely. And I'm sure help churches do better and get the word out that. What's up everyone Nicholas in here hopping into the middle of this episode to say that as I was ending it, I got this idea that I just wanted to give you my top six favorite transition videos and my top six favorite cap cut template.\n\n00;09;54;18 - 00;10;14;10\nNick Clason\nSo if you hit up the link down below in the description and YouTube, it will give you a word document. it will just, the form will drop it into a drop box for download that word document, and it will give you six links to the Instagram videos, six links to the cap cut videos, as well as websites that you can use.\n\n00;10;14;10 - 00;10;37;22\nNick Clason\nOnce you post those to either TikTok or to Instagram that you can download directly from that social channel, and then repost it without the tick tock or Instagram Reels watermark. out to Facebook or YouTube or wherever else you want to cross post things. I hope it's helpful to use these in your next event promotion. Without any further ado, back to the rest of them.\n\n00;10;37;23 - 00;10;56;22\nNick Clason\nSo that's the whole goal of it. Yeah. Speaking. Getting better, getting the word out. write better emails. People like, if you're anything like me or any of the churches I've been in, we've done things like, you know, such and such church weekly student ministry update. And then in that, of course, you're like announcing your back to school event.\n\n00;10;56;22 - 00;11;17;29\nNick Clason\nYou're announcing your costume party around Halloween time, you're announcing your Friendsgiving event. But nobody, who doesn't if they don't open the email, they don't read that content, they don't see it. And so it misses them. And so a new idea I had, and this is relevant because it just happened to me this week at our church, in our children's ministry.\n\n00;11;18;02 - 00;11;39;00\nNick Clason\nThey were having an event I didn't know about. And the the subject is, you know, my church's kids ministry update, and I never read them. Guilty. All right, I work there. I'm a dad of kids in the ministry, but I never read them because I figure there's really nothing new in there. But there was something new, but I didn't open it.\n\n00;11;39;02 - 00;11;54;09\nNick Clason\nAnd you can look at it two ways. I'm I'm to blame or they're to blame. And most churches would be like, I'm to blame because they look back at open rates and they see that they're really low and they're like, well, you don't know what's going on because you don't open it. All of that is true. Guilty as charged.\n\n00;11;54;12 - 00;12;30;06\nNick Clason\nHowever, no, this most open rates, like a good open rate for like a business is like in the 20 to 30%. And so if you're a church, yeah, you're probably higher than that. But if you start putting some of what's going on, even in the subject of the email, even if people don't open it, then if their eyes ever glance through their inbox and they ignore your emails, but they still take a glance or a gander over at the subject, they'll at least be aware of what's going on in your in your youth ministry, and so you can prevent your outreach event to your parents and to any of the students who are subscribed to\n\n00;12;30;06 - 00;12;51;22\nErik w/a \"k\" Williams\nyour email list with just better subjects and intake in inside of that when they open the email. Because, I mean, I've been guilty of this. I've seen I've been on emails from churches that it feels like I mean, you've got a template which I think is good to have a template. So you have to keep recreating something every single week.\n\n00;12;51;24 - 00;13;15;06\nNick Clason\nBut it sometimes it can feel like I've seen all this information every single week. so I don't even bother opening. Yeah. Anything you could do to to kind of freshen inside of the email. Yeah. I mean, and you don't want to get clickbaity or sensational, right. But the more interesting your subject is, the the the more prone people are to open it.\n\n00;13;15;09 - 00;13;33;08\nNick Clason\nKeep in mind, too, that people want to people want to just like, social media. They want to interact with people. So if they're getting it from your ministry, like they they may be a bot in parent or student that wants to know what's going on in your ministry, but that's not enticing to them to correspond with the brand of your ministry.\n\n00;13;33;11 - 00;13;52;19\nNick Clason\nSo send it from your name. Send it from your senior pastor's name. Like those types of things, you will see an uptick in engagement in that way. If it feels personal, like they're getting an email from a person as opposed to getting an email from an organization. So. Good. Yeah. the third thing, and I don't want to belabor it because we did we hit it in your episode.\n\n00;13;52;19 - 00;14;15;24\nNick Clason\nSo go check that out. But really, I think the key to getting more people to your event, beyond just promoting it on social media, is really like creating a culture of invite, where students from your church will invite their friends to your church and you got to build that culture and over time it's going to take time. So if you're brand new, like just keep working it, keep working the soil, keep doing the thing.\n\n00;14;15;27 - 00;14;36;05\nNick Clason\nCreate a safe space that your students know they can trust you. If they bring a friend to an event, you're not going to do something weird on them, and you got to do that a few times to prove it, to prove to your students that you're going to do that. But then eventually they'll start to realize that, like, oh, this is going to be a safe place and a safe event for me to bring my friend to.\n\n00;14;36;07 - 00;14;57;26\nNick Clason\nAnd they will start bringing students. And you know how it is like a word of mouth invite is so much more valuable than, static graphic that they scroll across on social media. Yeah, I think I think so. I mean, if you're if you run lame events, that word is going to get out to a. Right. So you want it's got to be a good event and that invite culture.\n\n00;14;57;26 - 00;15;24;00\nErik w/a \"k\" Williams\nI think is an interesting conversation. And I just want to say a real quick thing about it. Nick. Yeah, is I remember when I came to a church and, we had this annual event that had been happening for a long time, and, the high schoolers were coming because it's really, like, competitive. experience. So there was there was like, students were showing up no matter what.\n\n00;15;24;03 - 00;15;58;19\nErik w/a \"k\" Williams\nBut the middle schoolers, we hardly had any middle schoolers that were showing up. And so we talked about that, like, why is that? But there wasn't a there wasn't a culture of invitation. So we at that, that meant we had to do groundwork within the youth ministry to go, okay, there's an importance for our students that come regularly to understand they they need to be inviting their friends, because this is an easy, open opportunity for them to be able to share their faith with their friends by letting somebody else kind of set the groundwork for it.\n\n00;15;58;19 - 00;16;14;06\nErik w/a \"k\" Williams\nThey show up to something fun. Then they have this conversation, then in the car ride home or whatever. Hey, I know we had a lot of fun with some highlights, but but it was so fun. Were telling your parents whatever, but what was something that you heard the the youth pastor talk about this? What did you think about that.\n\n00;16;14;09 - 00;16;39;09\nErik w/a \"k\" Williams\nYeah. And then having that conversation. So setting them up for success, if you will, rather than just show up and and do it and then don't ever talk about it again. Yeah. Yeah. 100%. And that's, that's just going to take time. And if students are not bringing their friends to events, then maybe ask them why they're not and be prepared for the gut check of their honesty.\n\n00;16;39;11 - 00;16;57;16\nNick Clason\nyeah. But they'll be if they're honest with you. That is just absolutely good information that you have to, like, grab Ahold of, take to the bank, and then try and figure out what you need to do to create more of a culture of invite. So, so good. Well, here's the thing, Erik. Right. So like, we just we promoted this event.\n\n00;16;57;16 - 00;17;20;20\nNick Clason\nWe did a few like fun Instagram Reels. We did a few different like, emails. And we got students inviting students. But my my recommendation is more than just like a blitz. Like a marketing blitz on your social media for your upcoming Back to School bash, your upcoming Halloween party, your upcoming fill in the blank whatever event. Like you should be doing this on a holistic strategy, you know?\n\n00;17;20;20 - 00;17;40;09\nNick Clason\nAnd in the book that I referenced earlier, I lay out a very detailed and very like high level strategy, like it's it's a high bar and it's often and it's like a full time job. But recently episode 106, I'll link it down below in the show notes. I scaled it back and that's what I also put in, like my doing my book as well.\n\n00;17;40;09 - 00;18;08;03\nErik w/a \"k\" Williams\nAnd I said, hey, listen, if you're just getting going like focus on three times a week and I think three times a week is much more attainable for youth pastors. And I would guess, and I love you to speak into this. Like, I would guess that most youth pastors can look around and see other social media accounts are doing well and want to do that, but are just thinking, bro, I don't have the time.\n\n00;18;08;06 - 00;18;24;04\nNick Clason\nAnd I would imagine that that's the boat that most youth pastors are and would. Would you agree with that or disagree with. Absolutely. I, I think of that for just myself. Like if I'm going, man, five days a week, I mean, there's so much to do. Three days a week feels a little more a little more comfortable. Yeah.\n\n00;18;24;05 - 00;18;44;27\nErik w/a \"k\" Williams\nI'm a big fan of like batch recording where you just I'm just going to take an hour on Monday and I'm going to record these three videos. Yeah. And then take the time. I mean, it does take time, right? But like some of those cap cup meme videos, that's not that's not much time at all. You're just kind of putting that information in and taking something that's already been used.\n\n00;18;44;27 - 00;19;06;24\nErik w/a \"k\" Williams\nAnd on the green screen you drop your information and like that's that's more simple. But I love I mean, dude, you're crushing it with how you do it with your youth ministry. I love like the, the, drafting videos and the seven seven questions to try to figure out what is it? I'm thinking of those those kind of things I think are so brilliant.\n\n00;19;06;26 - 00;19;28;21\nErik w/a \"k\" Williams\nIt takes some time, but if you batch it, record it, do it all in one day, like I know on Instagram you can schedule videos to, to, to, to, yeah to go at specific times and dates and all that stuff. Yeah. So it takes time. But I think it's important and there has to be a, a belief in the value of it, for you to actually do it.\n\n00;19;28;24 - 00;19;52;20\nErik w/a \"k\" Williams\nYou're not going to see the return on your investment overnight. Yeah. That's a, that's again another time. Just like the invite culture. It's going to take time to build your channel and students getting on it. Yeah. But you get those students involved with it both on screen and owning the the shooting of the videos and editing. Because there's you're going to find students that are that like to do that even if they're decent.\n\n00;19;52;22 - 00;20;17;27\nNick Clason\nYeah. You can do some training with them. Yep. Give somebody some responsibility and go, hey, I want you to take on one of these a week or whatever. Yeah, that's on it. That's exactly right. And that's exactly what we've done. So I got it up and going all by myself. Proof of concept, sustainability, all these things. But now I've started recruiting other students, you know, and to your point, we just batch record.\n\n00;20;17;27 - 00;20;37;00\nNick Clason\nSo anytime it's a Wednesday night we'll we have a four week strategy now. So one week we'll do those draft style videos. If you're watching here on YouTube you can see some examples. and we'll film as many of those as we can with as many students as we can. So I like to walk out of the night with anywhere from 4 to 6 of these different style of videos.\n\n00;20;37;03 - 00;20;55;12\nNick Clason\nThen the next week we'll do our seven question style video and same kind of concept as many students as we can. As many as we have time for will knock them out and, you know, get 4 to 6 in the hopper to edit later. we'll do the next week. I do like a man on the street style of walking out the microphone, interviewing kids or whatever.\n\n00;20;55;12 - 00;21;10;29\nNick Clason\nAnd so that's getting out of our room that we film in and more like on the streets. You can kind of see what our youth ministry looks like and everything. And then the last one is we'll just walk around, we'll do this. Those transition style invite videos. So hey, this week we'll do the one where the kids getting rammed by a ball.\n\n00;21;10;29 - 00;21;29;23\nNick Clason\nNext week we'll do the one with the the baby puking or whatever. And you do a few of those. You get. We got, last night, two nights ago, we got six of them, you know, in the hopper. And so. And I'm not doing that like, I got it set up. I got all the infrastructure built, but now I've handed it off to one of my students.\n\n00;21;29;23 - 00;21;50;17\nErik w/a \"k\" Williams\nAnd so he's doing it while I'm running the youth ministry program out playing basketball on the courts. And he's somewhere else in the building filming these these videos and that. Then the night he hands me the camera, I pop out the SD card and we're off. We're off to the races. And the good news in all of that, right, is that you can train up students and they want to help with.\n\n00;21;50;17 - 00;22;09;18\nNick Clason\nAnd when we look at it like the growing Young Study and Fuller Institute and all these things like keychain leadership is the key to sustained faith. So it shouldn't just be you as a youth pastor, like cooking all these things up, like bring about your leaders, bring about your volunteers, and and bring about your students, man. Like they want to help.\n\n00;22;09;18 - 00;22;28;25\nErik w/a \"k\" Williams\nSo let an A side side bonus on that. You start handing some of the stuff off to students. They some of them are going to get like an excitement for doing that. And it could build into something even more. I had a student who I taught him how to do some PowerPoint stuff this like early on, and then I showed him how to shoot and edit video.\n\n00;22;28;26 - 00;22;53;02\nErik w/a \"k\" Williams\nYeah, he went into marketing as a business. Yeah. Like all because he learned that stuff in youth group in middle school. Yeah. And the principles transferable beyond just social media, right. Like you might get kids are not interested in that, but they're interested in other things and isn't our job, as the apostle Paul puts it, to train the saints and equip them for works and acts of service.\n\n00;22;53;02 - 00;23;10;21\nNick Clason\nIt's not our job to do all the works and acts of service. And so in the same vein, while social media feels like this maybe foreign kind of concept punch fear in the face just get started. And like I said, link down below. Episode 106. I'll detail an outline how to do all of that and just get those steps taken.\n\n00;23;10;25 - 00;23;32;22\nNick Clason\nLove it. Anything else? Erik, before we wrap this week up, \n\nErik w/a \"k\" Williams\nI just say on the social media world, just just make a decision to do it. Like John, John Acuff is a guy I love to read and listen to. He talks about the hardest part about running is putting your shoes on. Once you put your shoes on, you're committed.\n\n00;23;32;25 - 00;23;53;11\nErik w/a \"k\" Williams\nActually, when he's going to run in the morning, he puts his whole running outfit on the floor the night before. And then when you put your shoes on, that means you're going to actually run. So I'd say pick up your phone and, you know, sketch a few ideas and then go actually do it. Yeah. And then you start getting into a rhythm and it becomes a lot easier once you get into a rhythm of it.\n\n00;23;53;18 - 00;24;12;06\nNick Clason\nYeah, that's 100% right. Well hey everyone, so glad that you made it all the way to the end. if you haven't, go check out part one. Erik's got a bunch of freebies there. And youth ministry, you're definitely going to want those. Those are premium level freebies. But until next time, and as always, stay hybrid. See you.","content_html":"\u003ch3\u003e🔥 Social Media templates for Churches🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥Erik w/a \u0026quot;k\u0026quot; Channel [Practical Youth Ministry Tips]💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"http://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ewww.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nWe all want more people at our events, but how do we get more people at our events without promoting things to Social?\u003cbr\u003e\nIn this episode Nick and Erik, fellow youth pastor and youtuber, sit down to discuss better event promotion as a part 2\u003cbr\u003e\n(Check out Part 1: erikyoutubechannel.com) of this super mashup episode exploring the value of outreach events and how to get the word out.\u003c/p\u003e\n\n\u003cp\u003eIn this episode we\u0026#39;ll explore a better more wholistic social media strategy for 2024 and beyond, as well as how to write better emails and create a culture of invite amongst students in your youth ministry.\u003c/p\u003e\n\n\u003cp\u003eFinally, we\u0026#39;ll explore how to build out a social media and hybrid strategy for your 2024 youth ministry school year.\u003c/p\u003e\n\n\u003cp\u003eTap in to check it out!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/111\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/111\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CRUSH SOCIAL MEDIA\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/complete-guide-to-crushing-youth-ministry-social-media/admin-tools/social-media-9537.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/complete-guide-to-crushing-youth-ministry-social-media/admin-tools/social-media-9537.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FREE EBOOK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CAPCUT PRO\u003cbr\u003e\n\u003ca href=\"https://commercepro.capcut.com/pricing\" rel=\"nofollow\"\u003ehttps://commercepro.capcut.com/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//START FROM SCRATCH\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=mVKRhtlt_O0\u0026t=11s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=mVKRhtlt_O0\u0026amp;t=11s\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\nLevel up your youth ministry game with these freebies!\u003cbr\u003e\n🔗 \u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 IDEA #1: Stop Promoting Events on Social Media\u003cbr\u003e\n04:48 Two Types of Social Promotions\u003cbr\u003e\n10:38 IDEA #2: Write Better Emails\u003cbr\u003e\n14:00 IDEA #3: Create an Invite Culture\u003cbr\u003e\n17:10 A Wholistic Hybrid Approach\u003cbr\u003e\n\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00;00;00;00 - 00;00;24;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell. Hey, everyone, welcome to the Hybrid Ministry Show. And in this episode we\u0026#39;re going to talk about better event promotion as well as a holistic digital and social media approach for your church and your youth ministry. And this is actually part two. Part one is linked right here at the top of the screen over on another channel, because we\u0026#39;re doing a massive mash up collab.\u003c/p\u003e\n\n\u003cp\u003e00;00;24;28 - 00;00;49;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I am joined today by my friend Erik with the K Erik. \u003c/p\u003e\n\n\u003cp\u003eErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nGood morning bro. How you doing? Good to see you Nick. So excited to be on your channel. Love what you\u0026#39;re doing bro. So so good. \u003c/p\u003e\n\n\u003cp\u003eYeah, well if you weren\u0026#39;t listening or privy to the conversation that we just clicked stop and now rerecord on, we talked through an entire, like, outreach strategy, right?\u003c/p\u003e\n\n\u003cp\u003e00;00;49;08 - 00;01;08;17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, well if you weren\u0026#39;t listening or privy to the conversation that we just clicked stop and now rerecord on, we talked through an entire, like, outreach strategy, right?\u003cbr\u003e\nYou gave out a bunch of games. You gave out a full run sheet on, like how to do a great outreach style event at your church. And one major piece, right? In all of that, in churches and in youth ministry is promotion. We want people to come to our event. It\u0026#39;s natural. It\u0026#39;s a human nature, you know what I mean?\u003c/p\u003e\n\n\u003cp\u003e00;01;08;20 - 00;01;31;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so one of the ways that we\u0026#39;re always trying to get people to come to our event is through social media. Yeah. Is that not a normal like strategies and a normal thought process? Erik, for the average American youth pastor. \u003c/p\u003e\n\n\u003cp\u003eErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nYeah, yeah, yeah, I\u0026#39;m totally I\u0026#39;ve totally used social media to promote events like for a long time. Yeah.\u003c/p\u003e\n\n\u003cp\u003e00;01;31;13 - 00;02;03;02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd is it effective? \u003c/p\u003e\n\n\u003cp\u003eErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nI don\u0026#39;t see a lot of likes on those posts. Yeah. And, I don\u0026#39;t know, I\u0026#39;m not seeing, sharing and whatever. Yeah, I think I think it\u0026#39;s just if, like if you look at in the past, a lot of my social media stuff for youth ministry, it tends to be mostly promotional. Okay. And watching your channel, one of the things I\u0026#39;ve learned is that\u0026#39;s not a great idea because then it\u0026#39;s just promotion.\u003c/p\u003e\n\n\u003cp\u003e00;02;03;02 - 00;02;25;00\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nAnd it\u0026#39;s not like, hey, because I looked at this, I\u0026#39;m going to get 20% off my next event, right? Right. It\u0026#39;s just an announcement. Yeah, yeah. And that\u0026#39;s what I am trying to steer youth pastors, church communicators away from, because if we\u0026#39;re not careful, we\u0026#39;re going to view social media as another announcement channel. And it\u0026#39;s really not built for that.\u003c/p\u003e\n\n\u003cp\u003e00;02;25;00 - 00;02;46;06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if you treat it that way, it\u0026#39;s not going to be incredibly successful. And so you should still get the word out and you can still use social media. But before you do, I want you to tweak and adjust your strategy on it. And so the first I have three ideas for better event promotion for your event, Erik, that we just talked through.\u003c/p\u003e\n\n\u003cp\u003e00;02;46;14 - 00;03;07;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe first one is don\u0026#39;t post announcements announcing announcing it on social media. And what I mean by that in particular, because I\u0026#39;m going to get a little nuanced here, is I still think you can and should announce it, but don\u0026#39;t just post your graphic that you cooked up on Canva or on Instagram Stories or wherever you cooked it up.\u003c/p\u003e\n\n\u003cp\u003e00;03;07;00 - 00;03;27;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, don\u0026#39;t just post that because you will probably see as you see, as you said, two, three, six likes on it and likes aren\u0026#39;t the only metric, you know, get the word across. Of course, like people will still see it. But you got to think about, our habits. Why do you, Erik, why do you get on social media?\u003c/p\u003e\n\n\u003cp\u003e00;03;27;24 - 00;03;48;25\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nI want to be entertained, all right? I want to catch up with people, but I want to. I want to be entertained. That\u0026#39;s. It\u0026#39;s one of the things I love scrolling. Super. Particularly scrolling through videos. Right? Is I want it to be funny. Yeah, yeah. And, if you\u0026#39;re watching this live, the month of August, your download youth ministry, I think it\u0026#39;s like, God, an up or maybe silver and on up.\u003c/p\u003e\n\n\u003cp\u003e00;03;48;27 - 00;04;04;17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI provided the mystery item for the members, and it was a let\u0026#39;s go free e-book on how to crush your social media. And so one of the concepts in there, and if you know you\u0026#39;re not a member or you missed the download perk, I\u0026#39;ll drop a link in there. You can get it for just a few bucks, down below in the description.\u003c/p\u003e\n\n\u003cp\u003e00;04;04;17 - 00;04;27;05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut one of the stats I included is that reels or short form vertical video TikTok style videos account for get this 90% of the internet\u0026#39;s traffic. And so you\u0026#39;re right, we get on social media to to be entertained or even to be inspired, maybe learn some stuff, but we don\u0026#39;t get on there to catch up on our announcements, to catch up on what\u0026#39;s the latest on our church.\u003c/p\u003e\n\n\u003cp\u003e00;04;27;05 - 00;04;52;20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo stop posting static announcement graphics and start posting the types of content that people get on social media for i.e short form vertical based video. If you make it less than 60 seconds, you can post it on any of your social platforms including Facebook, Instagram, TikTok and even YouTube shorts. And so if you are going to post about an event, I would recommend two styles of posts.\u003c/p\u003e\n\n\u003cp\u003e00;04;52;20 - 00;05;13;29\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nSo there\u0026#39;s one. It\u0026#39;s like the cap cut meme. Have you seen this before? The different cap cut style memes? absolutely. Lovely. I\u0026#39;m not. I haven\u0026#39;t really gotten into using them yet much. Yeah, but I love I love using that like the, the the one where the guy who is The Mandalorian, I forget his name. Yeah. where he\u0026#39;s laughing.\u003c/p\u003e\n\n\u003cp\u003e00;05;13;29 - 00;05;32;05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYep. Like really hard with that other guy. Like, I love that meme where you, you can put stuff in the background, right? Because it\u0026#39;s kind of green screen concept. so, so good. Yeah. So find a way to, to catch the wave of a trending kind of like cap cut meme. And if you don\u0026#39;t know, ask one of your teenagers, they\u0026#39;ll help you.\u003c/p\u003e\n\n\u003cp\u003e00;05;32;08 - 00;05;53;15\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nSpeaking of speaking of cap cut, like, That\u0026#39;s something. Now I use Final Cut to do most of my video editing. Yep. But when I\u0026#39;m doing, stuff with my phone, like, I do, like, screen like words on the screen, all that stuff, I use cap cut all the time. So last year I decided to invest in paying for it\u0026#39;s a yearly fee.\u003c/p\u003e\n\n\u003cp\u003e00;05;53;18 - 00;06;19;17\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nI think it\u0026#39;s like 75 bucks. Typically. They almost always have some sort of save a certain percentage off. So I paid 50 bucks last year. I just got a reminder that my subscriptions almost out. So they\u0026#39;re giving me a 36%, 34, 36% off of the yearly yearly fee. So grab those, grab those discounts when you can. But for me, it\u0026#39;s been a totally worth it expense because I use it all the time.\u003c/p\u003e\n\n\u003cp\u003e00;06;19;20 - 00;06;39;27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. And and I don\u0026#39;t pay for it. My youth, ministry, doesn\u0026#39;t pay for it. So I\u0026#39;m still using the free version, and you can still get a lot out of of cap cut, even if you don\u0026#39;t want to go that paid for out. So the other one, the other idea I have, and these are like on the rise right now with in churches and stuff, are the like, transition videos.\u003c/p\u003e\n\n\u003cp\u003e00;06;39;29 - 00;07;00;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand I don\u0026#39;t know the other way to, to describe them, but essentially it starts with, a video like, a popular video of some sort. And the one I\u0026#39;ve seen a lot recently is the guy running away from, like, a bull in the streets. It must be like a running of the bulls thing in Spain or whatever, and he gets speared in the back and so on screen.\u003c/p\u003e\n\n\u003cp\u003e00;07;00;07 - 00;07;22;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou see, this guy just gets speared right in the back and just fly forward, and then it cuts out to your church or another church and some dude or girl getting, I guess, jumping or thrown into like the row of chairs. And then they like, you know, get up all, like, hurt and then turn around, look at the camera and they invite, you know, invite to church.\u003c/p\u003e\n\n\u003cp\u003e00;07;22;07 - 00;07;40;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so there are, you know, a bunch of different ones of those. And I discovered there\u0026#39;s so many more than I even thought, because I got on one of my accounts and I started just kind of creating a library of them, sharing them over to my church account. And the more I shared them, the more the algorithm kept feeding me those.\u003c/p\u003e\n\n\u003cp\u003e00;07;40;25 - 00;08;04;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so now I\u0026#39;ve gone around with students and stuff and I\u0026#39;m like, hey, film this, walk into this chair or dive into these. These couches, or, you know, we\u0026#39;ll spill one of the other ones. There\u0026#39;s like a baby puking on screen and you see all the puke come out and then it like it dive the the milk dumps into the cup and you hear the little splash, and then someone takes a drink of it and it\u0026#39;s like there\u0026#39;s always free coffee at church.\u003c/p\u003e\n\n\u003cp\u003e00;08;04;07 - 00;08;27;02\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nSomething like that. Like, oh, so gross, so gross, but so funny. And, really, really popular right now. And so that\u0026#39;s another way to invite someone to your event, but again, in a way that leans into what social media is built for and made for. Yeah, I love the one where somebody is running and jumping does like a cannonball into into, a pool.\u003c/p\u003e\n\n\u003cp\u003e00;08;27;08 - 00;08;53;03\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nYeah. And then the next scene is like sugar cube dropping into a cup and it\u0026#39;s like, yeah, like much smaller. Yeah. They\u0026#39;re just funny. And again, you can still get the word out, but with like a little tweak. Right, a little adjustment. Don\u0026#39;t just post your cooked up Canva graphic but include faces on social media include entertainment and entertainment style elements on social media.\u003c/p\u003e\n\n\u003cp\u003e00;08;53;03 - 00;09;10;27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo that\u0026#39;s that\u0026#39;s my first kind of point. Do you have anything else to add there before we I just say, \u003c/p\u003e\n\n\u003cp\u003eErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nyou know, you just said it in to include faces like students love to see themselves. Yep. I think that\u0026#39;s brilliant. The more you can get students in there instead of just you same face over and over, talking head kind of thing all the time.\u003c/p\u003e\n\n\u003cp\u003e00;09;10;29 - 00;09;27;21\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nI think that\u0026#39;s brilliant. I love that dude. Yeah. And in addition to my doing my book, I got one here on my channel as well. It\u0026#39;s free. It\u0026#39;s down. The show notes. It will lay out this whole, this whole thing. So if you haven\u0026#39;t grabbed it yet, go check that out. My site. I just want to support that, by the way, because that\u0026#39;s I\u0026#39;ve downloaded that.\u003c/p\u003e\n\n\u003cp\u003e00;09;27;21 - 00;09;54;18\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nThat\u0026#39;s been super, super helpful to me. You give so much inside of that e-book, bro. I absolutely love it. Well I appreciate that. Yeah, absolutely. And I\u0026#39;m sure help churches do better and get the word out that. What\u0026#39;s up everyone Nicholas in here hopping into the middle of this episode to say that as I was ending it, I got this idea that I just wanted to give you my top six favorite transition videos and my top six favorite cap cut template.\u003c/p\u003e\n\n\u003cp\u003e00;09;54;18 - 00;10;14;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo if you hit up the link down below in the description and YouTube, it will give you a word document. it will just, the form will drop it into a drop box for download that word document, and it will give you six links to the Instagram videos, six links to the cap cut videos, as well as websites that you can use.\u003c/p\u003e\n\n\u003cp\u003e00;10;14;10 - 00;10;37;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOnce you post those to either TikTok or to Instagram that you can download directly from that social channel, and then repost it without the tick tock or Instagram Reels watermark. out to Facebook or YouTube or wherever else you want to cross post things. I hope it\u0026#39;s helpful to use these in your next event promotion. Without any further ado, back to the rest of them.\u003c/p\u003e\n\n\u003cp\u003e00;10;37;23 - 00;10;56;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo that\u0026#39;s the whole goal of it. Yeah. Speaking. Getting better, getting the word out. write better emails. People like, if you\u0026#39;re anything like me or any of the churches I\u0026#39;ve been in, we\u0026#39;ve done things like, you know, such and such church weekly student ministry update. And then in that, of course, you\u0026#39;re like announcing your back to school event.\u003c/p\u003e\n\n\u003cp\u003e00;10;56;22 - 00;11;17;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou\u0026#39;re announcing your costume party around Halloween time, you\u0026#39;re announcing your Friendsgiving event. But nobody, who doesn\u0026#39;t if they don\u0026#39;t open the email, they don\u0026#39;t read that content, they don\u0026#39;t see it. And so it misses them. And so a new idea I had, and this is relevant because it just happened to me this week at our church, in our children\u0026#39;s ministry.\u003c/p\u003e\n\n\u003cp\u003e00;11;18;02 - 00;11;39;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey were having an event I didn\u0026#39;t know about. And the the subject is, you know, my church\u0026#39;s kids ministry update, and I never read them. Guilty. All right, I work there. I\u0026#39;m a dad of kids in the ministry, but I never read them because I figure there\u0026#39;s really nothing new in there. But there was something new, but I didn\u0026#39;t open it.\u003c/p\u003e\n\n\u003cp\u003e00;11;39;02 - 00;11;54;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you can look at it two ways. I\u0026#39;m I\u0026#39;m to blame or they\u0026#39;re to blame. And most churches would be like, I\u0026#39;m to blame because they look back at open rates and they see that they\u0026#39;re really low and they\u0026#39;re like, well, you don\u0026#39;t know what\u0026#39;s going on because you don\u0026#39;t open it. All of that is true. Guilty as charged.\u003c/p\u003e\n\n\u003cp\u003e00;11;54;12 - 00;12;30;06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHowever, no, this most open rates, like a good open rate for like a business is like in the 20 to 30%. And so if you\u0026#39;re a church, yeah, you\u0026#39;re probably higher than that. But if you start putting some of what\u0026#39;s going on, even in the subject of the email, even if people don\u0026#39;t open it, then if their eyes ever glance through their inbox and they ignore your emails, but they still take a glance or a gander over at the subject, they\u0026#39;ll at least be aware of what\u0026#39;s going on in your in your youth ministry, and so you can prevent your outreach event to your parents and to any of the students who are subscribed to\u003c/p\u003e\n\n\u003cp\u003e00;12;30;06 - 00;12;51;22\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nyour email list with just better subjects and intake in inside of that when they open the email. Because, I mean, I\u0026#39;ve been guilty of this. I\u0026#39;ve seen I\u0026#39;ve been on emails from churches that it feels like I mean, you\u0026#39;ve got a template which I think is good to have a template. So you have to keep recreating something every single week.\u003c/p\u003e\n\n\u003cp\u003e00;12;51;24 - 00;13;15;06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut it sometimes it can feel like I\u0026#39;ve seen all this information every single week. so I don\u0026#39;t even bother opening. Yeah. Anything you could do to to kind of freshen inside of the email. Yeah. I mean, and you don\u0026#39;t want to get clickbaity or sensational, right. But the more interesting your subject is, the the the more prone people are to open it.\u003c/p\u003e\n\n\u003cp\u003e00;13;15;09 - 00;13;33;08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nKeep in mind, too, that people want to people want to just like, social media. They want to interact with people. So if they\u0026#39;re getting it from your ministry, like they they may be a bot in parent or student that wants to know what\u0026#39;s going on in your ministry, but that\u0026#39;s not enticing to them to correspond with the brand of your ministry.\u003c/p\u003e\n\n\u003cp\u003e00;13;33;11 - 00;13;52;19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo send it from your name. Send it from your senior pastor\u0026#39;s name. Like those types of things, you will see an uptick in engagement in that way. If it feels personal, like they\u0026#39;re getting an email from a person as opposed to getting an email from an organization. So. Good. Yeah. the third thing, and I don\u0026#39;t want to belabor it because we did we hit it in your episode.\u003c/p\u003e\n\n\u003cp\u003e00;13;52;19 - 00;14;15;24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo go check that out. But really, I think the key to getting more people to your event, beyond just promoting it on social media, is really like creating a culture of invite, where students from your church will invite their friends to your church and you got to build that culture and over time it\u0026#39;s going to take time. So if you\u0026#39;re brand new, like just keep working it, keep working the soil, keep doing the thing.\u003c/p\u003e\n\n\u003cp\u003e00;14;15;27 - 00;14;36;05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nCreate a safe space that your students know they can trust you. If they bring a friend to an event, you\u0026#39;re not going to do something weird on them, and you got to do that a few times to prove it, to prove to your students that you\u0026#39;re going to do that. But then eventually they\u0026#39;ll start to realize that, like, oh, this is going to be a safe place and a safe event for me to bring my friend to.\u003c/p\u003e\n\n\u003cp\u003e00;14;36;07 - 00;14;57;26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd they will start bringing students. And you know how it is like a word of mouth invite is so much more valuable than, static graphic that they scroll across on social media. Yeah, I think I think so. I mean, if you\u0026#39;re if you run lame events, that word is going to get out to a. Right. So you want it\u0026#39;s got to be a good event and that invite culture.\u003c/p\u003e\n\n\u003cp\u003e00;14;57;26 - 00;15;24;00\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nI think is an interesting conversation. And I just want to say a real quick thing about it. Nick. Yeah, is I remember when I came to a church and, we had this annual event that had been happening for a long time, and, the high schoolers were coming because it\u0026#39;s really, like, competitive. experience. So there was there was like, students were showing up no matter what.\u003c/p\u003e\n\n\u003cp\u003e00;15;24;03 - 00;15;58;19\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nBut the middle schoolers, we hardly had any middle schoolers that were showing up. And so we talked about that, like, why is that? But there wasn\u0026#39;t a there wasn\u0026#39;t a culture of invitation. So we at that, that meant we had to do groundwork within the youth ministry to go, okay, there\u0026#39;s an importance for our students that come regularly to understand they they need to be inviting their friends, because this is an easy, open opportunity for them to be able to share their faith with their friends by letting somebody else kind of set the groundwork for it.\u003c/p\u003e\n\n\u003cp\u003e00;15;58;19 - 00;16;14;06\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nThey show up to something fun. Then they have this conversation, then in the car ride home or whatever. Hey, I know we had a lot of fun with some highlights, but but it was so fun. Were telling your parents whatever, but what was something that you heard the the youth pastor talk about this? What did you think about that.\u003c/p\u003e\n\n\u003cp\u003e00;16;14;09 - 00;16;39;09\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nYeah. And then having that conversation. So setting them up for success, if you will, rather than just show up and and do it and then don\u0026#39;t ever talk about it again. Yeah. Yeah. 100%. And that\u0026#39;s, that\u0026#39;s just going to take time. And if students are not bringing their friends to events, then maybe ask them why they\u0026#39;re not and be prepared for the gut check of their honesty.\u003c/p\u003e\n\n\u003cp\u003e00;16;39;11 - 00;16;57;16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyeah. But they\u0026#39;ll be if they\u0026#39;re honest with you. That is just absolutely good information that you have to, like, grab Ahold of, take to the bank, and then try and figure out what you need to do to create more of a culture of invite. So, so good. Well, here\u0026#39;s the thing, Erik. Right. So like, we just we promoted this event.\u003c/p\u003e\n\n\u003cp\u003e00;16;57;16 - 00;17;20;20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe did a few like fun Instagram Reels. We did a few different like, emails. And we got students inviting students. But my my recommendation is more than just like a blitz. Like a marketing blitz on your social media for your upcoming Back to School bash, your upcoming Halloween party, your upcoming fill in the blank whatever event. Like you should be doing this on a holistic strategy, you know?\u003c/p\u003e\n\n\u003cp\u003e00;17;20;20 - 00;17;40;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd in the book that I referenced earlier, I lay out a very detailed and very like high level strategy, like it\u0026#39;s it\u0026#39;s a high bar and it\u0026#39;s often and it\u0026#39;s like a full time job. But recently episode 106, I\u0026#39;ll link it down below in the show notes. I scaled it back and that\u0026#39;s what I also put in, like my doing my book as well.\u003c/p\u003e\n\n\u003cp\u003e00;17;40;09 - 00;18;08;03\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nAnd I said, hey, listen, if you\u0026#39;re just getting going like focus on three times a week and I think three times a week is much more attainable for youth pastors. And I would guess, and I love you to speak into this. Like, I would guess that most youth pastors can look around and see other social media accounts are doing well and want to do that, but are just thinking, bro, I don\u0026#39;t have the time.\u003c/p\u003e\n\n\u003cp\u003e00;18;08;06 - 00;18;24;04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I would imagine that that\u0026#39;s the boat that most youth pastors are and would. Would you agree with that or disagree with. Absolutely. I, I think of that for just myself. Like if I\u0026#39;m going, man, five days a week, I mean, there\u0026#39;s so much to do. Three days a week feels a little more a little more comfortable. Yeah.\u003c/p\u003e\n\n\u003cp\u003e00;18;24;05 - 00;18;44;27\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nI\u0026#39;m a big fan of like batch recording where you just I\u0026#39;m just going to take an hour on Monday and I\u0026#39;m going to record these three videos. Yeah. And then take the time. I mean, it does take time, right? But like some of those cap cup meme videos, that\u0026#39;s not that\u0026#39;s not much time at all. You\u0026#39;re just kind of putting that information in and taking something that\u0026#39;s already been used.\u003c/p\u003e\n\n\u003cp\u003e00;18;44;27 - 00;19;06;24\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nAnd on the green screen you drop your information and like that\u0026#39;s that\u0026#39;s more simple. But I love I mean, dude, you\u0026#39;re crushing it with how you do it with your youth ministry. I love like the, the, drafting videos and the seven seven questions to try to figure out what is it? I\u0026#39;m thinking of those those kind of things I think are so brilliant.\u003c/p\u003e\n\n\u003cp\u003e00;19;06;26 - 00;19;28;21\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nIt takes some time, but if you batch it, record it, do it all in one day, like I know on Instagram you can schedule videos to, to, to, to, yeah to go at specific times and dates and all that stuff. Yeah. So it takes time. But I think it\u0026#39;s important and there has to be a, a belief in the value of it, for you to actually do it.\u003c/p\u003e\n\n\u003cp\u003e00;19;28;24 - 00;19;52;20\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nYou\u0026#39;re not going to see the return on your investment overnight. Yeah. That\u0026#39;s a, that\u0026#39;s again another time. Just like the invite culture. It\u0026#39;s going to take time to build your channel and students getting on it. Yeah. But you get those students involved with it both on screen and owning the the shooting of the videos and editing. Because there\u0026#39;s you\u0026#39;re going to find students that are that like to do that even if they\u0026#39;re decent.\u003c/p\u003e\n\n\u003cp\u003e00;19;52;22 - 00;20;17;27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. You can do some training with them. Yep. Give somebody some responsibility and go, hey, I want you to take on one of these a week or whatever. Yeah, that\u0026#39;s on it. That\u0026#39;s exactly right. And that\u0026#39;s exactly what we\u0026#39;ve done. So I got it up and going all by myself. Proof of concept, sustainability, all these things. But now I\u0026#39;ve started recruiting other students, you know, and to your point, we just batch record.\u003c/p\u003e\n\n\u003cp\u003e00;20;17;27 - 00;20;37;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo anytime it\u0026#39;s a Wednesday night we\u0026#39;ll we have a four week strategy now. So one week we\u0026#39;ll do those draft style videos. If you\u0026#39;re watching here on YouTube you can see some examples. and we\u0026#39;ll film as many of those as we can with as many students as we can. So I like to walk out of the night with anywhere from 4 to 6 of these different style of videos.\u003c/p\u003e\n\n\u003cp\u003e00;20;37;03 - 00;20;55;12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThen the next week we\u0026#39;ll do our seven question style video and same kind of concept as many students as we can. As many as we have time for will knock them out and, you know, get 4 to 6 in the hopper to edit later. we\u0026#39;ll do the next week. I do like a man on the street style of walking out the microphone, interviewing kids or whatever.\u003c/p\u003e\n\n\u003cp\u003e00;20;55;12 - 00;21;10;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so that\u0026#39;s getting out of our room that we film in and more like on the streets. You can kind of see what our youth ministry looks like and everything. And then the last one is we\u0026#39;ll just walk around, we\u0026#39;ll do this. Those transition style invite videos. So hey, this week we\u0026#39;ll do the one where the kids getting rammed by a ball.\u003c/p\u003e\n\n\u003cp\u003e00;21;10;29 - 00;21;29;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNext week we\u0026#39;ll do the one with the the baby puking or whatever. And you do a few of those. You get. We got, last night, two nights ago, we got six of them, you know, in the hopper. And so. And I\u0026#39;m not doing that like, I got it set up. I got all the infrastructure built, but now I\u0026#39;ve handed it off to one of my students.\u003c/p\u003e\n\n\u003cp\u003e00;21;29;23 - 00;21;50;17\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nAnd so he\u0026#39;s doing it while I\u0026#39;m running the youth ministry program out playing basketball on the courts. And he\u0026#39;s somewhere else in the building filming these these videos and that. Then the night he hands me the camera, I pop out the SD card and we\u0026#39;re off. We\u0026#39;re off to the races. And the good news in all of that, right, is that you can train up students and they want to help with.\u003c/p\u003e\n\n\u003cp\u003e00;21;50;17 - 00;22;09;18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd when we look at it like the growing Young Study and Fuller Institute and all these things like keychain leadership is the key to sustained faith. So it shouldn\u0026#39;t just be you as a youth pastor, like cooking all these things up, like bring about your leaders, bring about your volunteers, and and bring about your students, man. Like they want to help.\u003c/p\u003e\n\n\u003cp\u003e00;22;09;18 - 00;22;28;25\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nSo let an A side side bonus on that. You start handing some of the stuff off to students. They some of them are going to get like an excitement for doing that. And it could build into something even more. I had a student who I taught him how to do some PowerPoint stuff this like early on, and then I showed him how to shoot and edit video.\u003c/p\u003e\n\n\u003cp\u003e00;22;28;26 - 00;22;53;02\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nYeah, he went into marketing as a business. Yeah. Like all because he learned that stuff in youth group in middle school. Yeah. And the principles transferable beyond just social media, right. Like you might get kids are not interested in that, but they\u0026#39;re interested in other things and isn\u0026#39;t our job, as the apostle Paul puts it, to train the saints and equip them for works and acts of service.\u003c/p\u003e\n\n\u003cp\u003e00;22;53;02 - 00;23;10;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s not our job to do all the works and acts of service. And so in the same vein, while social media feels like this maybe foreign kind of concept punch fear in the face just get started. And like I said, link down below. Episode 106. I\u0026#39;ll detail an outline how to do all of that and just get those steps taken.\u003c/p\u003e\n\n\u003cp\u003e00;23;10;25 - 00;23;32;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLove it. Anything else? Erik, before we wrap this week up, \u003c/p\u003e\n\n\u003cp\u003eErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nI just say on the social media world, just just make a decision to do it. Like John, John Acuff is a guy I love to read and listen to. He talks about the hardest part about running is putting your shoes on. Once you put your shoes on, you\u0026#39;re committed.\u003c/p\u003e\n\n\u003cp\u003e00;23;32;25 - 00;23;53;11\u003cbr\u003e\nErik w/a \u0026quot;k\u0026quot; Williams\u003cbr\u003e\nActually, when he\u0026#39;s going to run in the morning, he puts his whole running outfit on the floor the night before. And then when you put your shoes on, that means you\u0026#39;re going to actually run. So I\u0026#39;d say pick up your phone and, you know, sketch a few ideas and then go actually do it. Yeah. And then you start getting into a rhythm and it becomes a lot easier once you get into a rhythm of it.\u003c/p\u003e\n\n\u003cp\u003e00;23;53;18 - 00;24;12;06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, that\u0026#39;s 100% right. Well hey everyone, so glad that you made it all the way to the end. if you haven\u0026#39;t, go check out part one. Erik\u0026#39;s got a bunch of freebies there. And youth ministry, you\u0026#39;re definitely going to want those. Those are premium level freebies. But until next time, and as always, stay hybrid. See you.\u003c/p\u003e","summary":"We all want more people at our events, but how do we get more people at our events without promoting things to Social?\r\nIn this episode Nick and Erik, fellow youth pastor and youtuber, sit down to discuss better event promotion as a part 2 in this super mashup episode exploring the value of outreach events and how to get the word out.\r\n\r\nIn this episode we'll explore a better more wholistic social media strategy for 2024 and beyond, as well as how to write better emails and create a culture of invite amongst students in your youth ministry.\r\n\r\nFinally, we'll explore how to build out a social media and hybrid strategy for your 2024 youth ministry school year.\r\n\r\nTap in to check it out!","date_published":"2024-08-22T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/c8782eae-e1ea-49de-b99c-c09bbdf01927.mp3","mime_type":"audio/mpeg","size_in_bytes":36352244,"duration_in_seconds":1449}]},{"id":"00ce8b1a-164b-47e1-9c79-d97acd4acc5e","title":"Episode 110: Distractions During Youth Group: The Solution","url":"https://www.hybridministry.xyz/110","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nWhat in the world do we do about cellphone usage during youth group?!\nIt seems like it's getting worse and worse!\n\nWell, Josh Boldman, of DYM (downloadyouthministry.com) is here to help reveal his thoughts, as well as a full-proof program to not only take care of the cell phone epidemic, but to unveil the future of youth ministry as we all know it!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/110\n\n//CO-LEADER CURRICULUM\nhttps://www.coleader.co/\n\n//SIDEKICK\nhttps://sidekick.tv/\n\n//JOSH ON DYM\nhttps://www.downloadyouthministry.com/featured-authors/josh-boldman/\n\n//SIDEKICK FEATURE REQUEST\nhttps://sidekick-tv.canny.io/feature-requests\n\n//JOSH ON SOCIAL\nhttps://www.tiktok.com/@joshboldman\nhttps://www.instagram.com/joshboldman/\nhttps://www.facebook.com/joshboldman\nhttps://x.com/joshboldman\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\nLevel up your youth ministry game with these freebies!\n🔗 https://linktr.ee/clasonnick\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\n--------------\n🕰️TIMECODES\n00:00 Intro - How your experience got you where you are now\n04:15 Sidekick's Introduction into the Digital Realm of Youth Ministry\n09:00 Sidekick's most user friendly features\n13:50 What's next for Sidekick?\n17:36 How Sidekick aids in showing up where students are\n19:25 The Recipe to Engaging Students where they are\n30:42 Final Thoughts on Hybrid Ministry\n--------------\n✍️TRANSCRIPT\n\n00:00:00:15 - 00:00:23:04\nNick Clason\nWhat is up, everybody? Welcome back to another episode of the Hybrid Ministry show. I, as always my host Nick Klassen. And I'm really excited. Today I got the one and only Josh Boldman who works at Diam now. He also has years of experience in youth ministry. And so we are going to interview Josh today. What's up everybody? I'm here with Josh Boldman. Josh how you doing this morning bro?\n\n00:00:23:04 - 00:00:44:07\nJosh Boldman\nI am good man. How are you doing I'm great. I'm glad to have you on \n\nNick Clason\nthe long awaited Josh Boldman interview. \n\nJosh Boldman\nMost podcasts are still waiting. I just wanted to make it very clear. \n\nNick Clason\nOh man, I feel like I'm in an exclusive club. Yeah, or something. \n\nJosh Boldman\nSo they just don't know. They don't know it yet, but they're still waiting.\n\n00:00:44:07 - 00:01:10:12\nNick Clason\nYeah, they definitely are. But not me. Not us. Josh, like, tell the people, how did. Who are you and how did you get to where you are today? \n\nJosh Boldman\nOh my gosh. Okay. That is it all started on a cold with. No. okay. So I have, right there. So I'll start with where I'm at. right now I am I am the team lead for co-leader, which is, a part of the download Youth Ministry family.\n\n00:01:10:14 - 00:01:39:17\nJosh Boldman\nI also, run lead in the sidekick arena, which is our presentation software. We'll get to that. but that's only been for about the last year. before that, I spent, somewhere in the neighborhood of. Right at about 20 years in student ministry, as a youth pastor or youth minister or student pastor or student ministries director, or any of the other myriad ways that you can you can describe it.\n\n00:01:39:19 - 00:02:03:18\nJosh Boldman\nbut I did that. Gosh, from Florida, to Illinois, to, tiny, tiny little churches to big old churches to, single site to multi-site to we do youth ministry on Sunday morning to we do youth ministry on Wednesday nights like normal people do. all that, you know, so, you know, it's just kind of been all over the place.\n\n00:02:03:24 - 00:02:27:24\nJosh Boldman\nYeah. but for the last ten, I'll say ten. It's probably like six, but I'll say ten years. I pastor mother, with Dwight. Yeah. It's like, how many kids were there? The 400. I don't know, it was too many to count. but yeah. So I, I've been an author with Tim, putting resources like games and teaching content and countdowns and videos and stuff together for DYM.\n\n00:02:27:27 - 00:02:47:11\nJosh Boldman\nAnd then about a year ago, they had somebody that was going on maternity leave and they're like, hey, you want to cover for that person? I was like, yeah, yeah, I do. And then I spent all 90 days of that maternity leave, trying to make it where there was literally no way they could let me go afterward.\n\n00:02:47:11 - 00:03:08:12\nNick Clason\nAnd it it worked nice. \n\nJosh Boldman\nAbsolutely worked. I was it was dicey for about about 45 days. And then I was like, nah, I think I got I think, I think I got this. So she came back and I was not asked to pack up and leave. so that has worked out for everybody. Yeah. You didn't put her on the job either?\n\n00:03:08:12 - 00:03:31:27\nJosh Boldman\nNo, no, it's kind of great. Yeah. So, you know, it's been it's been a ride. this last year, co-leader has transitioned from a, a platform where you can plan ministry to a full blown annual curriculum. we've launched sidekick. sidekick, which is now in beta. we had Sidekick Legacy, which was a standalone app.\n\n00:03:31:27 - 00:03:53:26\nJosh Boldman\nNow it's built in the browser. So you open it in Chrome and you can you can play. You know, play your presentation literally anywhere. we did that all with any I mean, it's like literally anything we could have done, we we decided we were like, hey, you know what? If we just take everything we ever want to do and we just jam it all into one calendar year, and we got this.\n\n00:03:53:27 - 00:04:08:28\nNick Clason\nYeah, we got this guy now who's covering for this girl on maternity leave, and now we can. We had him go. So we're we need to get our money's worth out of him. That's there. Like, we have so many staff. We have so we have so many. And now, now we need to have them do things, so.\n\n00:04:08:28 - 00:04:30:10\nNick Clason\nOh, man, I gotta say the like this, I don't there's no pitch. Like, no, like kickback. None of this. I love co-leader and I love sidekick. And, we, I made our church and I think I told you this, but we'll tell everyone I was like, I made our church by two computers so that we could run pro presenter.\n\n00:04:30:10 - 00:04:52:19\nNick Clason\nBecause the musicians need the confidence monitor, like the not not what's on the screen mirror, but like what's coming. So like what? So that's valid. \n\nJosh Boldman\nSo they don't practice is what you're telling me. \n\nNick Clason\nExactly. They're ill prepared. So I had to give them what they needed at the give the musicians you know, throw my bone. But I made them buy another computer and a like a black magic video switcher.\n\n00:04:52:19 - 00:05:11:04\nJosh Boldman\nAnd we running everything else now. Yeah. Off of sidekick. And so, so, so what I'm hearing you say is because of the worship ministry, you guys have to rely on dark magic. Is that. What is that where he is? Oh, black. Matt. Oh, it's a black. It's a company that's different. Okay. All right. I mean, I wouldn't have been surprised either.\n\n00:05:11:11 - 00:05:37:06\nNick Clason\nYeah, yeah, either way. But I love the like I love a lot of things about it. But my favorite part about it is the phone integration. Right. And, we played last week like a game like, multiple choice game. And they could literally play on their phones. And this was the first time I'd, I'd use that particular, like, setting there and sidekick, like the, the question with, with the quiz like type of.\n\n00:05:37:08 - 00:06:02:05\nNick Clason\nYeah. Like what the correct answer. Yes. Yes. And I loved that. That was super fun. so talk to me just a little bit about, like, you know, you jump in. Were there rumblings and plans about sidekick being revamped or did you see some of like those opportunities and be like, this is what I see in youth ministry as a youth pastor, 20 plus years and now, yeah, I want to help kind of evolve it to the next stage, like give us that kind of background.\n\n00:06:02:08 - 00:06:26:01\nJosh Boldman\nYeah. So something that, I it's really funny because I don't know that many youth workers realize, although I feel like we should is that, software development takes billions of dollars and lots and lots of time. and so, so when I started at downloading Ministry, the plan had already been. We are revamping sidekick. I'm. You know, I'm just gonna peel back the curtain, you know?\n\n00:06:26:01 - 00:06:50:24\nJosh Boldman\nYou don't know. Yeah. Sorry. I took the original app. All right. Was written in a, in a programing environment that got depreciate. All right, so it is. It was built long, so it was built on something called chromium. and it it it is a like sidekick. Legacy is a work of art. Like it is a it was a game changer for me when I was in ministry.\n\n00:06:50:24 - 00:07:14:13\nJosh Boldman\nThe the spinning wheel boxes. Yeah. it was one of a kind. No one was. Oh, my gosh, nobody was doing it right. And then, what happened about two years ago, maybe three years ago now is chromium got depreciated. And we realized what that meant was there was now no way to update the legacy. I don't know at all, like, impossible, like literally impossible.\n\n00:07:14:16 - 00:07:31:17\nJosh Boldman\nAnd and so it was like, okay, well, we can either rebuild a new one or we can take it in a different direction. And one of the really things that people that people hated was every time you open the legacy app, you have to sign in every single time you had to type in the password. It was a great time.\n\n00:07:31:20 - 00:07:52:23\nJosh Boldman\nI got into trouble. One time I was in front of our, like our whole camp, like it was like a thousand kids, right? And sidekick was running, and then it crashed. And then they had to reopen it, and they're like, from the booth, they yell out, what's the password? No. And in front of 1000 students, I had to say a password into the microphone.\n\n00:07:52:23 - 00:08:14:14\nJosh Boldman\nAnd here's the best part. You ready for this? It was the same password for everything. Like my my bank account and, all this stuff. So, like, so like, I immediately I started teaching, and then I get off stage and I'm like, I gotta change every password I mean, ever had. It was a nightmare. so we thought, okay, what is the best way to make this as portable as possible?\n\n00:08:14:14 - 00:08:33:01\nJosh Boldman\nSo we went with putting it in, in the browser. Yeah. which I'll be honest, I mean, it was basically like it was a trade off, right? It gave us a lot of, functionality as far as portability, as far as far as syncing. Yeah. but it there are trade offs, right? Like Google Chrome. both.\n\n00:08:33:01 - 00:08:52:11\nJosh Boldman\nGoogle. Safari, Apple. you know, Firefox, they all have different rules about like window management. And so like you'll know like when you open sidekick and you go to present, you have to drag the window over to your other browser. Like that's not ideal right now. We that's why we have a video switcher now that's why. Right.\n\n00:08:52:13 - 00:09:22:11\nJosh Boldman\nYeah. That's why we that's why we as Christians rely on dark black magic. Black. It's that's what it is. and so, so, you know, so there are some trade offs for sure. For sure. But, but what we started realizing was, the, the pitch that we started telling people that when it, I think it really kind of clicked for people how how different was good is we would tell them, like, we would show them what we could do with, with voting, with spinning wheel, with, with pick me like the main ideas.\n\n00:09:22:14 - 00:09:41:11\nJosh Boldman\nAnd I said, what's really cool is I can create this presentation. I can, immediately, as soon as I add an element to a slide, I can close the laptop, I can break it over my knee, I can set it on fire and throw it in the ocean. And then I can just go to church, open the computer, and it's it's there like it is there.\n\n00:09:41:12 - 00:10:03:18\nJosh Boldman\nIt does not miss a beat. you probably have to like on the computer at church, though, because yours is God's an ocean. Oh yeah. No no no no. Yeah. There's no recovering from it really at the point. Not sidekicks. Not that good yet. Yeah. No, I mean, yeah. but. Yeah. So so it's, Yeah, it's it's being able to sync and being able to to go remote.\n\n00:10:03:25 - 00:10:28:19\nJosh Boldman\nThat's awesome. But then when we started showing people, hey, all you have to do is the same thing you did to log in on your computer, do that on your phone. And what it does is it turns your phone into a remote for the exact same presentation that's running on your presentation computer. and I mean, just suddenly being able to when you're doing polls on your phone, you can see the results, before they're even shown on the screen.\n\n00:10:28:22 - 00:10:57:09\nJosh Boldman\nyou can go to next, go back. You can do slide notes. You can. I mean, it did really any of the functionality that's there except for editing on the computer. You can do that literally on your phone in real time because I don't know if you've ever I'm certainly you've never been in this situation where you have a sixth grader who is so well intentioned is like, I want to run the computer and you're like, yes, that is a that is a thing a sixth grader can do.\n\n00:10:57:09 - 00:11:26:24\nJosh Boldman\nYou can hit the spacebar. Yeah. And and then, and then they, and then they don't, they, they just don't hit the spacebar. And so like I would always use it as just like my, my phone was, I wasn't there. So I was running it, but it was my fallback. Like I was like, okay, that kid in the back, there was one time, I swear to you, right, at an unnamed church that I worked at for a while.\n\n00:11:26:27 - 00:11:51:12\nJosh Boldman\nI remember once, so I would always try, so I was a student ministry director there, and so I always I would always try, like, I would. Yeah, I was either teaching or whatever, but I would always try to do anytime I wasn't teaching, I would try to do something else. So like anytime I wasn't teaching, I would be in the booth or the, you know, doing the game or, you know, but so there's one time I'm in the booth and, and the lyrics for the songs are not firing on time.\n\n00:11:51:12 - 00:12:18:01\nJosh Boldman\nAnd I, so I'm like, leaning over and I'm looking. The kid is watching Star Wars the movie. Like, like an actual movie on his phone. Not a TikTok, not a YouTube. No. The two hour movie, two hour movie with subtitles. And he is holding his phone like screamed. Is it because the subtitles are so small? And I'm like, hey, I know, I know, you're looking at that because words are important.\n\n00:12:18:03 - 00:12:38:25\nJosh Boldman\nHowever, everyone else in the room is looking up here because words are important. So maybe I don't know, I don't know, that's just jump up and just jump on that. That's a win right there. Yeah. So but being able to you know when you're on stage and things go wrong there are like a couple of options. And and one of them is to make the person in the booth feel really bad.\n\n00:12:38:25 - 00:13:00:09\nNick Clason\nAnd that is never the right option. Right. It's never to call attention to the person messed up. But we want to sometimes. Oh oh yes, yes, yes we do. But being able to just say, okay, I've got my phone here. Hey, Mr. Cube, don't worry, I'm just going to jump it like, yeah, was that was the game changer for me.\n\n00:13:00:11 - 00:13:22:15\nJosh Boldman\nand so now we're just on this journey of trying to reach full parity between the legacy version and what is right now, the lovingly called the beta version of sidekick. until it until it has all the same features. yeah. But what we're finding is that is, like I said, the original The legacy is a work of art.\n\n00:13:22:17 - 00:13:47:09\nJosh Boldman\nAnd, right now, we are working on boxes and that is in the browser proving to be a challenging. Yeah, it is, it's just, you know, it's one of those things like, you wouldn't think like even when we first, the first go around, we did, wheel and pick me. Right. Those were the first two things. And so with the wheel, you know, you think how this is, it's a spinning wheel.\n\n00:13:47:10 - 00:14:04:24\nJosh Boldman\nLike there's no. Yeah, there's nothing complicated here. Oh, but there is, friend, because pixels are square. Yeah. I don't know if you knew that or not, but pixels was great. So when you try and rotate them around and center axis that's a. Yeah. It's just it's one of those things like, you know, you think you got it.\n\n00:14:04:24 - 00:14:21:03\nJosh Boldman\nAnd then suddenly you're like, oh, that looks really bad. And so then it just it's like you have to go right back to the drawing board and, and so, so yeah. So right now we're working on boxes. It's, it's taking a little longer than we had hoped, but but you're working with square pixels now. So square pixels.\n\n00:14:21:06 - 00:14:35:10\nJosh Boldman\nWe know what we're doing. Yeah. Yes. Wouldn't it be funny if like, in the like when, when it was the wheel, we had a problem because it was squares. But then like we're like, alright, now we're going to move the boxes and like just the world, like was like, you know what we figured out round pixels are better.\n\n00:14:35:12 - 00:14:57:21\nJosh Boldman\nAnd I was like, no, no. Yeah. But but yeah. So we're that. So we got boxes, in the pipeline. we're we, we here and I know anybody that knows sidekick already. Their first question that they have been asking is what about, survey says, which is our family feud builder. Right. And, that one is, it's coming.\n\n00:14:57:21 - 00:15:19:27\nJosh Boldman\nIt's like, but it's it is it all takes a yeah, it all takes time. And, so, best way anybody, anybody that, you know, can help me go to sidekick.TV. There's a link there where you can, you can submit ideas and requests and you can even vote on other people's. And and that always helps us know kind of what's next.\n\n00:15:19:29 - 00:15:36:15\nJosh Boldman\nyeah. But yeah, we'll drop. That'll be. We're loving it, dude. I mean, and. Oh, I, I know the sound is starting to sound like a commercial and I apologize, but it's, it's it is. It's like it's just so fun is, when, when one of the most recent things we did was we connected everyone's dim accounts to the download youth ministry.\n\n00:15:36:15 - 00:16:04:05\nJosh Boldman\nIf you buy something, there, he just automatically shows up. And that is that was awesome. Sweet. Because, I mean, it used to be, I don't know. I mean, you you make games for GM that are video based, right. And and when you do that those those files are massive. Like, you know, I mean, it's not uncommon for a game to be three, four gigabytes, you know, but it's also 3 or 4GB of, you know, that's 20, 30 videos for the game.\n\n00:16:04:05 - 00:16:21:05\nJosh Boldman\nAnd so then adding each of those in is kind of a nightmare. And so we figured out a way to do it is we do it on our end once and then it when you buy it, it just you can just it shows up in your library. You click on it and it's just in that is yeah, man, I'm telling you I will.\n\n00:16:21:08 - 00:16:38:28\nJosh Boldman\nI never have to worry about losing a thumb drive ever again. Yeah, because I don't know if you know this or not, but I don't know where my thumb drive it is right now. I lost it in 1997. so. Sounds like there are some important things on there. Yeah. Oh, yeah. Knows it was, I don't know, something.\n\n00:16:38:28 - 00:17:04:23\nJosh Boldman\nCall it bitcoin. Bitcoin I don't remember. You could have been rich. You wouldn't even have to be here right now. Well I'll tell you what. Of all the things like all the things you're talking about, there's like, there's phone usage on both sides, right? So if you're presenting, you can use your phone as a remote, but if you're, you're, watching your in the audience, there are like integrations where there's like voting and games and all that stuff.\n\n00:17:04:23 - 00:17:25:07\nNick Clason\nYeah. And, I think that's my favorite part. Like as a youth pastor now for, over ten years, like I've always been trying to figure out how to get ourselves in youth ministry. Like relevant to our students are, as opposed to, like, when they're at church, make them do something that's so completely foreign to like their current culture.\n\n00:17:25:07 - 00:17:56:28\nNick Clason\nRight? Like youth culture, like they're all messaging one another through their phones. They're all like consuming news articles and social media through their phones. And then we get to church and like the church I was at, like when I started the previous regime, no shade. but they had, like, phone lockers, like they would take kids cellphones and lock them and like, and what we're do, in my opinion, is like, okay, so we're, we're just trying to modify their behavior, but we haven't actually like change their true authentic like desire to like be here and listen.\n\n00:17:56:28 - 00:18:19:26\nNick Clason\nWe just want them quieter for us. And like that we should just be better. Like, yeah. And so y'all start rolling out all this stuff on sidekick. And I'm like, here's the opportunity for us to use what is native to them in our environment and in a way that doesn't, like, break the bank anymore, because to get some of these features through other third party like platforms, we just don't have the money.\n\n00:18:19:26 - 00:18:45:09\nNick Clason\nAs a youth pastor, you know what I'm saying? In your budget, whatever the case might be. So yeah, so that's my favorite part. And so I would love it if you would talk about not just necessarily like the sidekick integration, but what has been your experience and your unique perspective as a youth pastor with how what we've done in youth culture and how like we've then asked them to come to church culture and how they don't all they're like oil and water sometimes.\n\n00:18:45:09 - 00:19:07:04\nNick Clason\nLike, how are we? How can we reach students better and to find ourselves where they are, which is online, on phones, all those things. \n\nJosh Boldman\nI mean, okay, so you remember, man, even I mean, when I was growing up and especially early in my ministry, you know, it was always the, the thing was, you were always fighting against like, like travel sports, right?\n\n00:19:07:04 - 00:19:30:07\nJosh Boldman\nLike that was like the, the, the bane of youth ministry existence was like, oh, we still are really, by the way. Oh, to be cool. Yeah. Oh, no doubt. But it was like, I don't know, there was like a point where I think we just we got tired of seeing no results from shame, shaming those kids. Like, it's like you want to play travel ball.\n\n00:19:30:11 - 00:19:47:28\nJosh Boldman\nWe'll play travel ball. Yeah. With the devil. You know, it's like that. Doesn't like it doesn't help anybody. When? When all we're doing is. Or like. Like, oh, you have a phone, go lock it up because it's, you know, it's like that, doesn't it? Yeah. What does that do? All that does is like when you're locking up a kid's phone.\n\n00:19:48:05 - 00:20:10:09\nJosh Boldman\nI feel like the way that you can know that it's not working is as soon as the the time, like the lockdown is over, was the very first thing they do. They run to go get it. Yeah. Which means that it was, it was on their mind still. So it's not like you really saved you know them any, any trouble or any like you didn't gain anything by pulling it away, you know, because their attention is still stuck on it.\n\n00:20:10:11 - 00:20:36:16\nJosh Boldman\nso really what I think, I think is we're seeing right now in youth ministry as a whole, in, in what we're trying to do, a sidekick is really we're trying to figure out ways to engage students, literally where they are. And so, I guess, have you, did you ever do camps where the rule was the kids couldn't even bring their phone to camp?\n\n00:20:36:18 - 00:20:59:04\nNick Clason\nI never did. No, I could have, right. But I never I always I've always run my own camp, so I make the rules. So. Yeah. And I've always been in churches or youth ministries where the goal is to bring kids who don't go to our church to camp. And like, I'm not going to get a kid and their family who's never met me, send their kid like hours away without a lifeline back to them.\n\n00:20:59:04 - 00:21:24:10\nJosh Boldman\nOh yeah. Kids. Oh, no. So I've never tried to fight that battle, but it was fake because we used to almost use that, like as an advertisement. We were like, come to camp where you get away from your phone and kids are like, I don't want to do that, you know? And so, like, there was a point where I think maybe 20 years ago, you probably could do it, but even now, it's not even just the kid, it's the parents that are like, I'm not sending my kid without their phone.\n\n00:21:24:10 - 00:21:58:02\nJosh Boldman\nWhat's wrong with you? You know? Yeah. So, like, so what we decided to do with with sidekick is like, okay, what if instead of constantly harping on, he put your phone away or go lock it up or don't even bring it, or, you know, trying to make it seem like the phone itself was the enemy. What if we decided to say like, hey, we understand that that phone, it's an extension of you now like that just, I mean, and that, I mean, you know, I mean, I think you can get really, like, dystopian, you know, like, like Blade Runner type type vibes from, like, the phone is an extension of you, but but it is\n\n00:21:58:03 - 00:22:21:24\nJosh Boldman\nmine is an extension of me like, I mean, I literally if I, I don't know when the last time I walked out of my house without my phone was like, it's not just because I didn't forget it, it's because if it's not in my pocket, it feels like I'm missing something. I feel like I know I'm missing it, and you're gonna need it, you know, like, oh, sure, it's your calendar, it's your wallet, it's your navigation, it's your everything.\n\n00:22:21:24 - 00:22:49:12\nNick Clason\nLike it. So you can't so much. That's my argument is like this. It's not going anywhere. So we can try our hardest as youth pastors and churches to fight against culture. But it's a losing battle eventually. And it's not like, oh, let's give in to culture because it's evil, right? No, no, no. It's how do we take this thing that is not moral, it's not morally right or morally wrong, but how do we take this thing and just use it as a tool?\n\n00:22:49:12 - 00:23:07:12\nJosh Boldman\nIt's it's a tool, 100% tool that we we would have died for 15, 20 years ago, like, oh yeah, I was talking on the last episode like we didn't have group chats 15 years ago. If you want to talk to your student, you talk to them when they came to your building and that was it. But now you can do pastoral care.\n\n00:23:07:12 - 00:23:39:02\nNick Clason\nYou can, and just do a basic thing like texting. When I'm talking about something like software development right now. Yeah. So one of the things, that has been really cool to experiment with, and we've seen a couple people do this really well is is using like polls like, okay, so there's a there are different ways you can use it, but the like, so say as you're teaching, if, if you're saying something that you know is going to fly right over their heads, right?\n\n00:23:39:05 - 00:24:11:11\nJosh Boldman\nPausing literally at that moment and asking the question, hey, did you catch that? And yes or no, like literally something super simple like, did you catch that? Yes or no? And then adjusting what you say next based on their response or, we've even seen people take their entire services in like a, choose your own adventure type approach where, I mean, it is it seems minor, but it's something like, hey, we've got the worship team has two songs that they prepared, but we're only going to do one.\n\n00:24:11:13 - 00:24:29:15\nJosh Boldman\nHey, you all, they're here. Yeah. Which one you want to do? You know, or, you know, I've, done a couple teaching times where, like, so, you know, every youth pastor has, like, their, like, bag of tricks, like the, the saw or the stories that they tell that it's like, okay, I can tell this story, like drop of a hat.\n\n00:24:29:15 - 00:25:00:17\nJosh Boldman\nYeah. you know, and so, like, I, I'll start with, like, right at the beginning of a message will say, hey, guys, I can tell you one of, three stories. You know, when when I got hit by a car, one when I accidentally killed my girlfriend's cat and one when I, when I stubbed my toe, you know, and so, like, you take your pick, you know, and just let them pick, and it doesn't change anything about where that message is going, but letting them have a moment where they can speak into it.\n\n00:25:00:17 - 00:25:27:22\nJosh Boldman\nLike, I guarantee you, when the room picks the story, the room pays attention to the story more. Yeah. or or even at the end, you know, be a great way to, to really, especially if you're trying to reach students that are not familiar with church a lot, you know, like that aren't around a lot is, at the end of the message just saying, like, hey, on a scale of 1 to 5, how much do you agree with what you just heard?\n\n00:25:27:25 - 00:25:46:26\nJosh Boldman\ncan you met and live in live results on the screen like, hey, okay, so but can you imagine how much that might change your small group conversations that are going to happen right after the lesson? If if you suddenly see, like, oh, we just talked about this and 80% of the room says, I don't agree, okay, great.\n\n00:25:47:03 - 00:26:10:20\nJosh Boldman\nThen let's go to our small groups and let's see this mess out. You know, or I think that there's, there's stuff like that or or you could even say if you're doing a series, you could, you could say, hey, here are the four weeks of the series. we did the intro this week. Which one you want to hear about next week and let them pick where you're going to go, and then you have a whole week to figure out how to get there.\n\n00:26:10:22 - 00:26:29:11\nJosh Boldman\nyeah. But it but I guarantee you, those students that voted are going to be more likely to be there if they know what you're talking about. And they actually helped get to to choose what that was going to be. Yeah, I think I think there's a lot there. And we're working love to say like we're working like it's like in development, right, right now.\n\n00:26:29:11 - 00:26:49:09\nJosh Boldman\nBut it's like I mean, one of the things on the, on the docket is, is, you know, being able to have students from their seat ask questions, be able to give feedback, you know, in real time so that you, as you're standing there on the, you know, platform with your phone that you're able to see the questions as they come in.\n\n00:26:49:11 - 00:27:06:03\nJosh Boldman\nwe're trying to figure out things like how to moderate those things because I don't know about you, but if you ask open ended questions and just have the answers up on the screen without, you might get some filtering. Yeah. Inappropriate answer, I don't know, I don't know. I mean, my the students that I've ever worked with are always saints and so they would not do that.\n\n00:27:06:03 - 00:27:30:01\nNick Clason\nBut I would imagine yours. Well you know it's crazy is like here's another like just interesting youth culture is like I was working at a church in Chicago and it was very like it, it prided itself on we reach people who are far from God. And so, you know, that's going to come with a certain like, oh, I student and now I'm in the Bible Belt in Dallas, Texas.\n\n00:27:30:08 - 00:27:55:00\nNick Clason\nAnd, it's like it prides itself on being like the church for Christians almost. And like the kids, the students, they're the same, like it's oh, no doubt. Right. That's the crazy thing is what the internet has done is it's leveled that like playing field of like, yeah, certain cultures, their youth culture is very consistent now and despite the demographic.\n\n00:27:55:00 - 00:28:16:08\nNick Clason\nAnd so the unique part is not our students. The unique part is helping our parents understand, that the students are still the same, you know, so, you know, something, we've seen is actually really cool that somebody was doing was they were using the live polls in their lobby for parents to answer as they were dropping their kids off.\n\n00:28:16:08 - 00:28:40:12\nJosh Boldman\nThat's cool. And, it was yeah, it was very cool. Was like, and it was, you know, some like, minor stuff that it was like, you know, what time is your middle schoolers? Bedtime. Like, you know. Yeah. Seven, eight, nine, ten, 11. You know, just pick one, you know, stuff like that. And it was minor. But again, it's, not just that you get individuals to engage, but the fact that everybody can see the responses as it as it goes.\n\n00:28:40:14 - 00:29:09:00\nJosh Boldman\nThere's, I think there's a lot of even still some untapped, untapped potential there. think about how to help people engage. Yeah. I think, we went to a conference a while back, and they're talking about the differences in generational ways of thinking. And like one of the things and I think this is true, despite like being an older, older generation of like all of us, but like Gen Z, Gen Alpha, like they're just looking to be known individually, like they don't want to be part of, like a sea of numbers.\n\n00:29:09:00 - 00:29:32:20\nNick Clason\nRight. And so when you are in a bigger context and you have 100,000 kids, like it's hard to it's hard for them to, to stand out and stuff like this helps them get to just yeah, speak their, their voice. Right. And they get to play a role. And even if they're voting for something and their choice doesn't get picked like they were heard and that's oh yeah, that's all it needs to be.\n\n00:29:32:20 - 00:29:52:17\nNick Clason\nIt doesn't have to always go their way, you know? And there's probably some opportunity for them to learn some life lessons and stuff in there. But just like realizing like, hey, we're doing all this for you, but what what do you want? Like, that's I don't know. That's the key. So, Josh, as we wind this sucker down, like final thoughts.\n\n00:29:52:17 - 00:30:16:09\nNick Clason\nFinal words. What what what if anything's, like burning on your soul to get out there? \n\nJosh Boldman\nOh, man. All right, well, here. I'm glad you asked, Nick. no. okay, here's the thing is. Yeah, I think we need to not be afraid of what our students want. And we need to not be afraid of them expressing their opinion.\n\n00:30:16:11 - 00:30:48:22\nJosh Boldman\nAnd we need to not be afraid of them disagreeing with each other or with us. I think that that is, you know, where where we are heading is a world that values, a diversity of opinion. And the value placed on each of those opinions, is crucial. And so, like, I mean, I think people really can very easily get confused into thinking that that means that every opinion is right or that every opinion carries the same weight.\n\n00:30:48:22 - 00:31:09:12\nJosh Boldman\nAnd it's a that's not at all what it but it. I think there is a I think we we do ourselves and honestly the gospel and miss service when we, are a disservice. I don't think Miss Service is a word, a disservice when we, when we say, here is the correct answer, we don't even want to hear anything else.\n\n00:31:09:15 - 00:31:42:02\nJosh Boldman\nbecause our students are coming into our, our, our environments with their own opinions and own presuppositions. And yes, they probably heard them all from the same TikTok channel. Like, that's fine, but they all still want it. They want to be heard. And so I think any time we can even begin to open the door to showing them that we value what they are walking in with, I think just builds, it builds credibility in their eyes.\n\n00:31:42:05 - 00:32:07:01\nJosh Boldman\nI think in all honesty, I don't know, you know, I would argue that most students are they do not often find themselves in environments where their opinion is valued. so, I mean, whether that's school, I mean, and please don't hear me, teachers are awesome, but it is it is tough when especially when you have like a curriculum in a, in a school environment, you're like, hey, I need you to learn this thing.\n\n00:32:07:07 - 00:32:31:22\nJosh Boldman\nLike, and there's not a lot of debate in biology, you know, like, it's just this is where we're at, you know? And so, but I think if we can create environments where it's, we're inviting students into a conversation where their voice matters, whether that's a, a deep theological conversation or whether that is a game that is literally, hey, I need you to pick A, B, or C because it's a trivia question.\n\n00:32:31:22 - 00:32:57:01\nJosh Boldman\nLike it's it like, but but still valuing what they bring to the table. I think that that pays dividends in the long run in a, in a massive, massive way. I mean, whether that's later in the small group or whether that's ten years later or, you know, I'm at a point right now where kids, when I first started that were in sixth grade, now have their own sixth graders, and that is awful.\n\n00:32:57:03 - 00:33:14:19\nJosh Boldman\nbut but it's the same thing is those those kids are now in the place where they're deciding, am I going to bring my own kid to a youth group or not? And, you know, and I think that the way we treat our students now will influence how they raise their own families and what that looks like for them in the future.\n\n00:33:14:19 - 00:33:34:17\nJosh Boldman\nSo, never underestimate how important it is to for for a student's voice to be valued. Yeah. And what better spot in the world than for that to happen at church? Crazy, right? Who would've thought? Yeah, well, Josh, we're running out of time. But I appreciate you, man. Anywhere, anywhere else people can find, find the Josh Boldman, like.\n\n00:33:34:19 - 00:34:00:20\nNick Clason\nOh, yeah, they want to, like, untap some of these other thoughts and deeper musings of the word is, oh, I don't know if deeper is going to be with the find, but, all the social media is, it's at Josh Boldman. I know, I'm so glad it wasn't taken. Yeah. You're lucky. all right, I know. Yeah. but then, again, you know, the download youth ministry store, you know, I mean, this is not to sell stuff, but like, a lot of the stuff I've written really does reflect where I'm at, you know?\n\n00:34:00:20 - 00:34:09:15\nJosh Boldman\nAnd so, you know, check out any of that stuff there, but. Well, yeah. Love it. Man. Will appreciate you being on. And, everyone else, we'll talk next time. All right, bye friends.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nWhat in the world do we do about cellphone usage during youth group?!\u003cbr\u003e\nIt seems like it\u0026#39;s getting worse and worse!\u003c/p\u003e\n\n\u003cp\u003eWell, Josh Boldman, of DYM (downloadyouthministry.com) is here to help reveal his thoughts, as well as a full-proof program to not only take care of the cell phone epidemic, but to unveil the future of youth ministry as we all know it!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; 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REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Intro - How your experience got you where you are now\u003cbr\u003e\n04:15 Sidekick\u0026#39;s Introduction into the Digital Realm of Youth Ministry\u003cbr\u003e\n09:00 Sidekick\u0026#39;s most user friendly features\u003cbr\u003e\n13:50 What\u0026#39;s next for Sidekick?\u003cbr\u003e\n17:36 How Sidekick aids in showing up where students are\u003cbr\u003e\n19:25 The Recipe to Engaging Students where they are\u003cbr\u003e\n30:42 Final Thoughts on Hybrid Ministry\u003cbr\u003e\n\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:15 - 00:00:23:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat is up, everybody? Welcome back to another episode of the Hybrid Ministry show. I, as always my host Nick Klassen. And I\u0026#39;m really excited. Today I got the one and only Josh Boldman who works at Diam now. He also has years of experience in youth ministry. And so we are going to interview Josh today. What\u0026#39;s up everybody? I\u0026#39;m here with Josh Boldman. Josh how you doing this morning bro?\u003c/p\u003e\n\n\u003cp\u003e00:00:23:04 - 00:00:44:07\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI am good man. How are you doing I\u0026#39;m great. I\u0026#39;m glad to have you on \u003c/p\u003e\n\n\u003cp\u003eNick Clason\u003cbr\u003e\nthe long awaited Josh Boldman interview. \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nMost podcasts are still waiting. I just wanted to make it very clear. \u003c/p\u003e\n\n\u003cp\u003eNick Clason\u003cbr\u003e\nOh man, I feel like I\u0026#39;m in an exclusive club. Yeah, or something. \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nSo they just don\u0026#39;t know. They don\u0026#39;t know it yet, but they\u0026#39;re still waiting.\u003c/p\u003e\n\n\u003cp\u003e00:00:44:07 - 00:01:10:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, they definitely are. But not me. Not us. Josh, like, tell the people, how did. Who are you and how did you get to where you are today? \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nOh my gosh. Okay. That is it all started on a cold with. No. okay. So I have, right there. So I\u0026#39;ll start with where I\u0026#39;m at. right now I am I am the team lead for co-leader, which is, a part of the download Youth Ministry family.\u003c/p\u003e\n\n\u003cp\u003e00:01:10:14 - 00:01:39:17\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI also, run lead in the sidekick arena, which is our presentation software. We\u0026#39;ll get to that. but that\u0026#39;s only been for about the last year. before that, I spent, somewhere in the neighborhood of. Right at about 20 years in student ministry, as a youth pastor or youth minister or student pastor or student ministries director, or any of the other myriad ways that you can you can describe it.\u003c/p\u003e\n\n\u003cp\u003e00:01:39:19 - 00:02:03:18\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nbut I did that. Gosh, from Florida, to Illinois, to, tiny, tiny little churches to big old churches to, single site to multi-site to we do youth ministry on Sunday morning to we do youth ministry on Wednesday nights like normal people do. all that, you know, so, you know, it\u0026#39;s just kind of been all over the place.\u003c/p\u003e\n\n\u003cp\u003e00:02:03:24 - 00:02:27:24\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah. but for the last ten, I\u0026#39;ll say ten. It\u0026#39;s probably like six, but I\u0026#39;ll say ten years. I pastor mother, with Dwight. Yeah. It\u0026#39;s like, how many kids were there? The 400. I don\u0026#39;t know, it was too many to count. but yeah. So I, I\u0026#39;ve been an author with Tim, putting resources like games and teaching content and countdowns and videos and stuff together for DYM.\u003c/p\u003e\n\n\u003cp\u003e00:02:27:27 - 00:02:47:11\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd then about a year ago, they had somebody that was going on maternity leave and they\u0026#39;re like, hey, you want to cover for that person? I was like, yeah, yeah, I do. And then I spent all 90 days of that maternity leave, trying to make it where there was literally no way they could let me go afterward.\u003c/p\u003e\n\n\u003cp\u003e00:02:47:11 - 00:03:08:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd it it worked nice. \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nAbsolutely worked. I was it was dicey for about about 45 days. And then I was like, nah, I think I got I think, I think I got this. So she came back and I was not asked to pack up and leave. so that has worked out for everybody. Yeah. You didn\u0026#39;t put her on the job either?\u003c/p\u003e\n\n\u003cp\u003e00:03:08:12 - 00:03:31:27\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nNo, no, it\u0026#39;s kind of great. Yeah. So, you know, it\u0026#39;s been it\u0026#39;s been a ride. this last year, co-leader has transitioned from a, a platform where you can plan ministry to a full blown annual curriculum. we\u0026#39;ve launched sidekick. sidekick, which is now in beta. we had Sidekick Legacy, which was a standalone app.\u003c/p\u003e\n\n\u003cp\u003e00:03:31:27 - 00:03:53:26\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nNow it\u0026#39;s built in the browser. So you open it in Chrome and you can you can play. You know, play your presentation literally anywhere. we did that all with any I mean, it\u0026#39;s like literally anything we could have done, we we decided we were like, hey, you know what? If we just take everything we ever want to do and we just jam it all into one calendar year, and we got this.\u003c/p\u003e\n\n\u003cp\u003e00:03:53:27 - 00:04:08:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, we got this guy now who\u0026#39;s covering for this girl on maternity leave, and now we can. We had him go. So we\u0026#39;re we need to get our money\u0026#39;s worth out of him. That\u0026#39;s there. Like, we have so many staff. We have so we have so many. And now, now we need to have them do things, so.\u003c/p\u003e\n\n\u003cp\u003e00:04:08:28 - 00:04:30:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOh, man, I gotta say the like this, I don\u0026#39;t there\u0026#39;s no pitch. Like, no, like kickback. None of this. I love co-leader and I love sidekick. And, we, I made our church and I think I told you this, but we\u0026#39;ll tell everyone I was like, I made our church by two computers so that we could run pro presenter.\u003c/p\u003e\n\n\u003cp\u003e00:04:30:10 - 00:04:52:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause the musicians need the confidence monitor, like the not not what\u0026#39;s on the screen mirror, but like what\u0026#39;s coming. So like what? So that\u0026#39;s valid. \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nSo they don\u0026#39;t practice is what you\u0026#39;re telling me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason\u003cbr\u003e\nExactly. They\u0026#39;re ill prepared. So I had to give them what they needed at the give the musicians you know, throw my bone. But I made them buy another computer and a like a black magic video switcher.\u003c/p\u003e\n\n\u003cp\u003e00:04:52:19 - 00:05:11:04\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd we running everything else now. Yeah. Off of sidekick. And so, so, so what I\u0026#39;m hearing you say is because of the worship ministry, you guys have to rely on dark magic. Is that. What is that where he is? Oh, black. Matt. Oh, it\u0026#39;s a black. It\u0026#39;s a company that\u0026#39;s different. Okay. All right. I mean, I wouldn\u0026#39;t have been surprised either.\u003c/p\u003e\n\n\u003cp\u003e00:05:11:11 - 00:05:37:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, yeah, either way. But I love the like I love a lot of things about it. But my favorite part about it is the phone integration. Right. And, we played last week like a game like, multiple choice game. And they could literally play on their phones. And this was the first time I\u0026#39;d, I\u0026#39;d use that particular, like, setting there and sidekick, like the, the question with, with the quiz like type of.\u003c/p\u003e\n\n\u003cp\u003e00:05:37:08 - 00:06:02:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. Like what the correct answer. Yes. Yes. And I loved that. That was super fun. so talk to me just a little bit about, like, you know, you jump in. Were there rumblings and plans about sidekick being revamped or did you see some of like those opportunities and be like, this is what I see in youth ministry as a youth pastor, 20 plus years and now, yeah, I want to help kind of evolve it to the next stage, like give us that kind of background.\u003c/p\u003e\n\n\u003cp\u003e00:06:02:08 - 00:06:26:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah. So something that, I it\u0026#39;s really funny because I don\u0026#39;t know that many youth workers realize, although I feel like we should is that, software development takes billions of dollars and lots and lots of time. and so, so when I started at downloading Ministry, the plan had already been. We are revamping sidekick. I\u0026#39;m. You know, I\u0026#39;m just gonna peel back the curtain, you know?\u003c/p\u003e\n\n\u003cp\u003e00:06:26:01 - 00:06:50:24\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYou don\u0026#39;t know. Yeah. Sorry. I took the original app. All right. Was written in a, in a programing environment that got depreciate. All right, so it is. It was built long, so it was built on something called chromium. and it it it is a like sidekick. Legacy is a work of art. Like it is a it was a game changer for me when I was in ministry.\u003c/p\u003e\n\n\u003cp\u003e00:06:50:24 - 00:07:14:13\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThe the spinning wheel boxes. Yeah. it was one of a kind. No one was. Oh, my gosh, nobody was doing it right. And then, what happened about two years ago, maybe three years ago now is chromium got depreciated. And we realized what that meant was there was now no way to update the legacy. I don\u0026#39;t know at all, like, impossible, like literally impossible.\u003c/p\u003e\n\n\u003cp\u003e00:07:14:16 - 00:07:31:17\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd and so it was like, okay, well, we can either rebuild a new one or we can take it in a different direction. And one of the really things that people that people hated was every time you open the legacy app, you have to sign in every single time you had to type in the password. It was a great time.\u003c/p\u003e\n\n\u003cp\u003e00:07:31:20 - 00:07:52:23\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI got into trouble. One time I was in front of our, like our whole camp, like it was like a thousand kids, right? And sidekick was running, and then it crashed. And then they had to reopen it, and they\u0026#39;re like, from the booth, they yell out, what\u0026#39;s the password? No. And in front of 1000 students, I had to say a password into the microphone.\u003c/p\u003e\n\n\u003cp\u003e00:07:52:23 - 00:08:14:14\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd here\u0026#39;s the best part. You ready for this? It was the same password for everything. Like my my bank account and, all this stuff. So, like, so like, I immediately I started teaching, and then I get off stage and I\u0026#39;m like, I gotta change every password I mean, ever had. It was a nightmare. so we thought, okay, what is the best way to make this as portable as possible?\u003c/p\u003e\n\n\u003cp\u003e00:08:14:14 - 00:08:33:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSo we went with putting it in, in the browser. Yeah. which I\u0026#39;ll be honest, I mean, it was basically like it was a trade off, right? It gave us a lot of, functionality as far as portability, as far as far as syncing. Yeah. but it there are trade offs, right? Like Google Chrome. both.\u003c/p\u003e\n\n\u003cp\u003e00:08:33:01 - 00:08:52:11\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nGoogle. Safari, Apple. you know, Firefox, they all have different rules about like window management. And so like you\u0026#39;ll know like when you open sidekick and you go to present, you have to drag the window over to your other browser. Like that\u0026#39;s not ideal right now. We that\u0026#39;s why we have a video switcher now that\u0026#39;s why. Right.\u003c/p\u003e\n\n\u003cp\u003e00:08:52:13 - 00:09:22:11\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah. That\u0026#39;s why we that\u0026#39;s why we as Christians rely on dark black magic. Black. It\u0026#39;s that\u0026#39;s what it is. and so, so, you know, so there are some trade offs for sure. For sure. But, but what we started realizing was, the, the pitch that we started telling people that when it, I think it really kind of clicked for people how how different was good is we would tell them, like, we would show them what we could do with, with voting, with spinning wheel, with, with pick me like the main ideas.\u003c/p\u003e\n\n\u003cp\u003e00:09:22:14 - 00:09:41:11\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd I said, what\u0026#39;s really cool is I can create this presentation. I can, immediately, as soon as I add an element to a slide, I can close the laptop, I can break it over my knee, I can set it on fire and throw it in the ocean. And then I can just go to church, open the computer, and it\u0026#39;s it\u0026#39;s there like it is there.\u003c/p\u003e\n\n\u003cp\u003e00:09:41:12 - 00:10:03:18\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nIt does not miss a beat. you probably have to like on the computer at church, though, because yours is God\u0026#39;s an ocean. Oh yeah. No no no no. Yeah. There\u0026#39;s no recovering from it really at the point. Not sidekicks. Not that good yet. Yeah. No, I mean, yeah. but. Yeah. So so it\u0026#39;s, Yeah, it\u0026#39;s it\u0026#39;s being able to sync and being able to to go remote.\u003c/p\u003e\n\n\u003cp\u003e00:10:03:25 - 00:10:28:19\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThat\u0026#39;s awesome. But then when we started showing people, hey, all you have to do is the same thing you did to log in on your computer, do that on your phone. And what it does is it turns your phone into a remote for the exact same presentation that\u0026#39;s running on your presentation computer. and I mean, just suddenly being able to when you\u0026#39;re doing polls on your phone, you can see the results, before they\u0026#39;re even shown on the screen.\u003c/p\u003e\n\n\u003cp\u003e00:10:28:22 - 00:10:57:09\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nyou can go to next, go back. You can do slide notes. You can. I mean, it did really any of the functionality that\u0026#39;s there except for editing on the computer. You can do that literally on your phone in real time because I don\u0026#39;t know if you\u0026#39;ve ever I\u0026#39;m certainly you\u0026#39;ve never been in this situation where you have a sixth grader who is so well intentioned is like, I want to run the computer and you\u0026#39;re like, yes, that is a that is a thing a sixth grader can do.\u003c/p\u003e\n\n\u003cp\u003e00:10:57:09 - 00:11:26:24\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYou can hit the spacebar. Yeah. And and then, and then they, and then they don\u0026#39;t, they, they just don\u0026#39;t hit the spacebar. And so like I would always use it as just like my, my phone was, I wasn\u0026#39;t there. So I was running it, but it was my fallback. Like I was like, okay, that kid in the back, there was one time, I swear to you, right, at an unnamed church that I worked at for a while.\u003c/p\u003e\n\n\u003cp\u003e00:11:26:27 - 00:11:51:12\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI remember once, so I would always try, so I was a student ministry director there, and so I always I would always try, like, I would. Yeah, I was either teaching or whatever, but I would always try to do anytime I wasn\u0026#39;t teaching, I would try to do something else. So like anytime I wasn\u0026#39;t teaching, I would be in the booth or the, you know, doing the game or, you know, but so there\u0026#39;s one time I\u0026#39;m in the booth and, and the lyrics for the songs are not firing on time.\u003c/p\u003e\n\n\u003cp\u003e00:11:51:12 - 00:12:18:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd I, so I\u0026#39;m like, leaning over and I\u0026#39;m looking. The kid is watching Star Wars the movie. Like, like an actual movie on his phone. Not a TikTok, not a YouTube. No. The two hour movie, two hour movie with subtitles. And he is holding his phone like screamed. Is it because the subtitles are so small? And I\u0026#39;m like, hey, I know, I know, you\u0026#39;re looking at that because words are important.\u003c/p\u003e\n\n\u003cp\u003e00:12:18:03 - 00:12:38:25\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nHowever, everyone else in the room is looking up here because words are important. So maybe I don\u0026#39;t know, I don\u0026#39;t know, that\u0026#39;s just jump up and just jump on that. That\u0026#39;s a win right there. Yeah. So but being able to you know when you\u0026#39;re on stage and things go wrong there are like a couple of options. And and one of them is to make the person in the booth feel really bad.\u003c/p\u003e\n\n\u003cp\u003e00:12:38:25 - 00:13:00:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that is never the right option. Right. It\u0026#39;s never to call attention to the person messed up. But we want to sometimes. Oh oh yes, yes, yes we do. But being able to just say, okay, I\u0026#39;ve got my phone here. Hey, Mr. Cube, don\u0026#39;t worry, I\u0026#39;m just going to jump it like, yeah, was that was the game changer for me.\u003c/p\u003e\n\n\u003cp\u003e00:13:00:11 - 00:13:22:15\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nand so now we\u0026#39;re just on this journey of trying to reach full parity between the legacy version and what is right now, the lovingly called the beta version of sidekick. until it until it has all the same features. yeah. But what we\u0026#39;re finding is that is, like I said, the original The legacy is a work of art.\u003c/p\u003e\n\n\u003cp\u003e00:13:22:17 - 00:13:47:09\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd, right now, we are working on boxes and that is in the browser proving to be a challenging. Yeah, it is, it\u0026#39;s just, you know, it\u0026#39;s one of those things like, you wouldn\u0026#39;t think like even when we first, the first go around, we did, wheel and pick me. Right. Those were the first two things. And so with the wheel, you know, you think how this is, it\u0026#39;s a spinning wheel.\u003c/p\u003e\n\n\u003cp\u003e00:13:47:10 - 00:14:04:24\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nLike there\u0026#39;s no. Yeah, there\u0026#39;s nothing complicated here. Oh, but there is, friend, because pixels are square. Yeah. I don\u0026#39;t know if you knew that or not, but pixels was great. So when you try and rotate them around and center axis that\u0026#39;s a. Yeah. It\u0026#39;s just it\u0026#39;s one of those things like, you know, you think you got it.\u003c/p\u003e\n\n\u003cp\u003e00:14:04:24 - 00:14:21:03\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd then suddenly you\u0026#39;re like, oh, that looks really bad. And so then it just it\u0026#39;s like you have to go right back to the drawing board and, and so, so yeah. So right now we\u0026#39;re working on boxes. It\u0026#39;s, it\u0026#39;s taking a little longer than we had hoped, but but you\u0026#39;re working with square pixels now. So square pixels.\u003c/p\u003e\n\n\u003cp\u003e00:14:21:06 - 00:14:35:10\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nWe know what we\u0026#39;re doing. Yeah. Yes. Wouldn\u0026#39;t it be funny if like, in the like when, when it was the wheel, we had a problem because it was squares. But then like we\u0026#39;re like, alright, now we\u0026#39;re going to move the boxes and like just the world, like was like, you know what we figured out round pixels are better.\u003c/p\u003e\n\n\u003cp\u003e00:14:35:12 - 00:14:57:21\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd I was like, no, no. Yeah. But but yeah. So we\u0026#39;re that. So we got boxes, in the pipeline. we\u0026#39;re we, we here and I know anybody that knows sidekick already. Their first question that they have been asking is what about, survey says, which is our family feud builder. Right. And, that one is, it\u0026#39;s coming.\u003c/p\u003e\n\n\u003cp\u003e00:14:57:21 - 00:15:19:27\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nIt\u0026#39;s like, but it\u0026#39;s it is it all takes a yeah, it all takes time. And, so, best way anybody, anybody that, you know, can help me go to sidekick.TV. There\u0026#39;s a link there where you can, you can submit ideas and requests and you can even vote on other people\u0026#39;s. And and that always helps us know kind of what\u0026#39;s next.\u003c/p\u003e\n\n\u003cp\u003e00:15:19:29 - 00:15:36:15\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nyeah. But yeah, we\u0026#39;ll drop. That\u0026#39;ll be. We\u0026#39;re loving it, dude. I mean, and. Oh, I, I know the sound is starting to sound like a commercial and I apologize, but it\u0026#39;s, it\u0026#39;s it is. It\u0026#39;s like it\u0026#39;s just so fun is, when, when one of the most recent things we did was we connected everyone\u0026#39;s dim accounts to the download youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:15:36:15 - 00:16:04:05\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nIf you buy something, there, he just automatically shows up. And that is that was awesome. Sweet. Because, I mean, it used to be, I don\u0026#39;t know. I mean, you you make games for GM that are video based, right. And and when you do that those those files are massive. Like, you know, I mean, it\u0026#39;s not uncommon for a game to be three, four gigabytes, you know, but it\u0026#39;s also 3 or 4GB of, you know, that\u0026#39;s 20, 30 videos for the game.\u003c/p\u003e\n\n\u003cp\u003e00:16:04:05 - 00:16:21:05\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd so then adding each of those in is kind of a nightmare. And so we figured out a way to do it is we do it on our end once and then it when you buy it, it just you can just it shows up in your library. You click on it and it\u0026#39;s just in that is yeah, man, I\u0026#39;m telling you I will.\u003c/p\u003e\n\n\u003cp\u003e00:16:21:08 - 00:16:38:28\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI never have to worry about losing a thumb drive ever again. Yeah, because I don\u0026#39;t know if you know this or not, but I don\u0026#39;t know where my thumb drive it is right now. I lost it in 1997. so. Sounds like there are some important things on there. Yeah. Oh, yeah. Knows it was, I don\u0026#39;t know, something.\u003c/p\u003e\n\n\u003cp\u003e00:16:38:28 - 00:17:04:23\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nCall it bitcoin. Bitcoin I don\u0026#39;t remember. You could have been rich. You wouldn\u0026#39;t even have to be here right now. Well I\u0026#39;ll tell you what. Of all the things like all the things you\u0026#39;re talking about, there\u0026#39;s like, there\u0026#39;s phone usage on both sides, right? So if you\u0026#39;re presenting, you can use your phone as a remote, but if you\u0026#39;re, you\u0026#39;re, watching your in the audience, there are like integrations where there\u0026#39;s like voting and games and all that stuff.\u003c/p\u003e\n\n\u003cp\u003e00:17:04:23 - 00:17:25:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. And, I think that\u0026#39;s my favorite part. Like as a youth pastor now for, over ten years, like I\u0026#39;ve always been trying to figure out how to get ourselves in youth ministry. Like relevant to our students are, as opposed to, like, when they\u0026#39;re at church, make them do something that\u0026#39;s so completely foreign to like their current culture.\u003c/p\u003e\n\n\u003cp\u003e00:17:25:07 - 00:17:56:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight? Like youth culture, like they\u0026#39;re all messaging one another through their phones. They\u0026#39;re all like consuming news articles and social media through their phones. And then we get to church and like the church I was at, like when I started the previous regime, no shade. but they had, like, phone lockers, like they would take kids cellphones and lock them and like, and what we\u0026#39;re do, in my opinion, is like, okay, so we\u0026#39;re, we\u0026#39;re just trying to modify their behavior, but we haven\u0026#39;t actually like change their true authentic like desire to like be here and listen.\u003c/p\u003e\n\n\u003cp\u003e00:17:56:28 - 00:18:19:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe just want them quieter for us. And like that we should just be better. Like, yeah. And so y\u0026#39;all start rolling out all this stuff on sidekick. And I\u0026#39;m like, here\u0026#39;s the opportunity for us to use what is native to them in our environment and in a way that doesn\u0026#39;t, like, break the bank anymore, because to get some of these features through other third party like platforms, we just don\u0026#39;t have the money.\u003c/p\u003e\n\n\u003cp\u003e00:18:19:26 - 00:18:45:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAs a youth pastor, you know what I\u0026#39;m saying? In your budget, whatever the case might be. So yeah, so that\u0026#39;s my favorite part. And so I would love it if you would talk about not just necessarily like the sidekick integration, but what has been your experience and your unique perspective as a youth pastor with how what we\u0026#39;ve done in youth culture and how like we\u0026#39;ve then asked them to come to church culture and how they don\u0026#39;t all they\u0026#39;re like oil and water sometimes.\u003c/p\u003e\n\n\u003cp\u003e00:18:45:09 - 00:19:07:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, how are we? How can we reach students better and to find ourselves where they are, which is online, on phones, all those things. \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nI mean, okay, so you remember, man, even I mean, when I was growing up and especially early in my ministry, you know, it was always the, the thing was, you were always fighting against like, like travel sports, right?\u003c/p\u003e\n\n\u003cp\u003e00:19:07:04 - 00:19:30:07\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nLike that was like the, the, the bane of youth ministry existence was like, oh, we still are really, by the way. Oh, to be cool. Yeah. Oh, no doubt. But it was like, I don\u0026#39;t know, there was like a point where I think we just we got tired of seeing no results from shame, shaming those kids. Like, it\u0026#39;s like you want to play travel ball.\u003c/p\u003e\n\n\u003cp\u003e00:19:30:11 - 00:19:47:28\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nWe\u0026#39;ll play travel ball. Yeah. With the devil. You know, it\u0026#39;s like that. Doesn\u0026#39;t like it doesn\u0026#39;t help anybody. When? When all we\u0026#39;re doing is. Or like. Like, oh, you have a phone, go lock it up because it\u0026#39;s, you know, it\u0026#39;s like that, doesn\u0026#39;t it? Yeah. What does that do? All that does is like when you\u0026#39;re locking up a kid\u0026#39;s phone.\u003c/p\u003e\n\n\u003cp\u003e00:19:48:05 - 00:20:10:09\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI feel like the way that you can know that it\u0026#39;s not working is as soon as the the time, like the lockdown is over, was the very first thing they do. They run to go get it. Yeah. Which means that it was, it was on their mind still. So it\u0026#39;s not like you really saved you know them any, any trouble or any like you didn\u0026#39;t gain anything by pulling it away, you know, because their attention is still stuck on it.\u003c/p\u003e\n\n\u003cp\u003e00:20:10:11 - 00:20:36:16\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nso really what I think, I think is we\u0026#39;re seeing right now in youth ministry as a whole, in, in what we\u0026#39;re trying to do, a sidekick is really we\u0026#39;re trying to figure out ways to engage students, literally where they are. And so, I guess, have you, did you ever do camps where the rule was the kids couldn\u0026#39;t even bring their phone to camp?\u003c/p\u003e\n\n\u003cp\u003e00:20:36:18 - 00:20:59:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI never did. No, I could have, right. But I never I always I\u0026#39;ve always run my own camp, so I make the rules. So. Yeah. And I\u0026#39;ve always been in churches or youth ministries where the goal is to bring kids who don\u0026#39;t go to our church to camp. And like, I\u0026#39;m not going to get a kid and their family who\u0026#39;s never met me, send their kid like hours away without a lifeline back to them.\u003c/p\u003e\n\n\u003cp\u003e00:20:59:04 - 00:21:24:10\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nOh yeah. Kids. Oh, no. So I\u0026#39;ve never tried to fight that battle, but it was fake because we used to almost use that, like as an advertisement. We were like, come to camp where you get away from your phone and kids are like, I don\u0026#39;t want to do that, you know? And so, like, there was a point where I think maybe 20 years ago, you probably could do it, but even now, it\u0026#39;s not even just the kid, it\u0026#39;s the parents that are like, I\u0026#39;m not sending my kid without their phone.\u003c/p\u003e\n\n\u003cp\u003e00:21:24:10 - 00:21:58:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nWhat\u0026#39;s wrong with you? You know? Yeah. So, like, so what we decided to do with with sidekick is like, okay, what if instead of constantly harping on, he put your phone away or go lock it up or don\u0026#39;t even bring it, or, you know, trying to make it seem like the phone itself was the enemy. What if we decided to say like, hey, we understand that that phone, it\u0026#39;s an extension of you now like that just, I mean, and that, I mean, you know, I mean, I think you can get really, like, dystopian, you know, like, like Blade Runner type type vibes from, like, the phone is an extension of you, but but it is\u003c/p\u003e\n\n\u003cp\u003e00:21:58:03 - 00:22:21:24\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nmine is an extension of me like, I mean, I literally if I, I don\u0026#39;t know when the last time I walked out of my house without my phone was like, it\u0026#39;s not just because I didn\u0026#39;t forget it, it\u0026#39;s because if it\u0026#39;s not in my pocket, it feels like I\u0026#39;m missing something. I feel like I know I\u0026#39;m missing it, and you\u0026#39;re gonna need it, you know, like, oh, sure, it\u0026#39;s your calendar, it\u0026#39;s your wallet, it\u0026#39;s your navigation, it\u0026#39;s your everything.\u003c/p\u003e\n\n\u003cp\u003e00:22:21:24 - 00:22:49:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike it. So you can\u0026#39;t so much. That\u0026#39;s my argument is like this. It\u0026#39;s not going anywhere. So we can try our hardest as youth pastors and churches to fight against culture. But it\u0026#39;s a losing battle eventually. And it\u0026#39;s not like, oh, let\u0026#39;s give in to culture because it\u0026#39;s evil, right? No, no, no. It\u0026#39;s how do we take this thing that is not moral, it\u0026#39;s not morally right or morally wrong, but how do we take this thing and just use it as a tool?\u003c/p\u003e\n\n\u003cp\u003e00:22:49:12 - 00:23:07:12\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nIt\u0026#39;s it\u0026#39;s a tool, 100% tool that we we would have died for 15, 20 years ago, like, oh yeah, I was talking on the last episode like we didn\u0026#39;t have group chats 15 years ago. If you want to talk to your student, you talk to them when they came to your building and that was it. But now you can do pastoral care.\u003c/p\u003e\n\n\u003cp\u003e00:23:07:12 - 00:23:39:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can, and just do a basic thing like texting. When I\u0026#39;m talking about something like software development right now. Yeah. So one of the things, that has been really cool to experiment with, and we\u0026#39;ve seen a couple people do this really well is is using like polls like, okay, so there\u0026#39;s a there are different ways you can use it, but the like, so say as you\u0026#39;re teaching, if, if you\u0026#39;re saying something that you know is going to fly right over their heads, right?\u003c/p\u003e\n\n\u003cp\u003e00:23:39:05 - 00:24:11:11\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nPausing literally at that moment and asking the question, hey, did you catch that? And yes or no, like literally something super simple like, did you catch that? Yes or no? And then adjusting what you say next based on their response or, we\u0026#39;ve even seen people take their entire services in like a, choose your own adventure type approach where, I mean, it is it seems minor, but it\u0026#39;s something like, hey, we\u0026#39;ve got the worship team has two songs that they prepared, but we\u0026#39;re only going to do one.\u003c/p\u003e\n\n\u003cp\u003e00:24:11:13 - 00:24:29:15\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nHey, you all, they\u0026#39;re here. Yeah. Which one you want to do? You know, or, you know, I\u0026#39;ve, done a couple teaching times where, like, so, you know, every youth pastor has, like, their, like, bag of tricks, like the, the saw or the stories that they tell that it\u0026#39;s like, okay, I can tell this story, like drop of a hat.\u003c/p\u003e\n\n\u003cp\u003e00:24:29:15 - 00:25:00:17\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nYeah. you know, and so, like, I, I\u0026#39;ll start with, like, right at the beginning of a message will say, hey, guys, I can tell you one of, three stories. You know, when when I got hit by a car, one when I accidentally killed my girlfriend\u0026#39;s cat and one when I, when I stubbed my toe, you know, and so, like, you take your pick, you know, and just let them pick, and it doesn\u0026#39;t change anything about where that message is going, but letting them have a moment where they can speak into it.\u003c/p\u003e\n\n\u003cp\u003e00:25:00:17 - 00:25:27:22\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nLike, I guarantee you, when the room picks the story, the room pays attention to the story more. Yeah. or or even at the end, you know, be a great way to, to really, especially if you\u0026#39;re trying to reach students that are not familiar with church a lot, you know, like that aren\u0026#39;t around a lot is, at the end of the message just saying, like, hey, on a scale of 1 to 5, how much do you agree with what you just heard?\u003c/p\u003e\n\n\u003cp\u003e00:25:27:25 - 00:25:46:26\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\ncan you met and live in live results on the screen like, hey, okay, so but can you imagine how much that might change your small group conversations that are going to happen right after the lesson? If if you suddenly see, like, oh, we just talked about this and 80% of the room says, I don\u0026#39;t agree, okay, great.\u003c/p\u003e\n\n\u003cp\u003e00:25:47:03 - 00:26:10:20\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThen let\u0026#39;s go to our small groups and let\u0026#39;s see this mess out. You know, or I think that there\u0026#39;s, there\u0026#39;s stuff like that or or you could even say if you\u0026#39;re doing a series, you could, you could say, hey, here are the four weeks of the series. we did the intro this week. Which one you want to hear about next week and let them pick where you\u0026#39;re going to go, and then you have a whole week to figure out how to get there.\u003c/p\u003e\n\n\u003cp\u003e00:26:10:22 - 00:26:29:11\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nyeah. But it but I guarantee you, those students that voted are going to be more likely to be there if they know what you\u0026#39;re talking about. And they actually helped get to to choose what that was going to be. Yeah, I think I think there\u0026#39;s a lot there. And we\u0026#39;re working love to say like we\u0026#39;re working like it\u0026#39;s like in development, right, right now.\u003c/p\u003e\n\n\u003cp\u003e00:26:29:11 - 00:26:49:09\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nBut it\u0026#39;s like I mean, one of the things on the, on the docket is, is, you know, being able to have students from their seat ask questions, be able to give feedback, you know, in real time so that you, as you\u0026#39;re standing there on the, you know, platform with your phone that you\u0026#39;re able to see the questions as they come in.\u003c/p\u003e\n\n\u003cp\u003e00:26:49:11 - 00:27:06:03\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nwe\u0026#39;re trying to figure out things like how to moderate those things because I don\u0026#39;t know about you, but if you ask open ended questions and just have the answers up on the screen without, you might get some filtering. Yeah. Inappropriate answer, I don\u0026#39;t know, I don\u0026#39;t know. I mean, my the students that I\u0026#39;ve ever worked with are always saints and so they would not do that.\u003c/p\u003e\n\n\u003cp\u003e00:27:06:03 - 00:27:30:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut I would imagine yours. Well you know it\u0026#39;s crazy is like here\u0026#39;s another like just interesting youth culture is like I was working at a church in Chicago and it was very like it, it prided itself on we reach people who are far from God. And so, you know, that\u0026#39;s going to come with a certain like, oh, I student and now I\u0026#39;m in the Bible Belt in Dallas, Texas.\u003c/p\u003e\n\n\u003cp\u003e00:27:30:08 - 00:27:55:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd, it\u0026#39;s like it prides itself on being like the church for Christians almost. And like the kids, the students, they\u0026#39;re the same, like it\u0026#39;s oh, no doubt. Right. That\u0026#39;s the crazy thing is what the internet has done is it\u0026#39;s leveled that like playing field of like, yeah, certain cultures, their youth culture is very consistent now and despite the demographic.\u003c/p\u003e\n\n\u003cp\u003e00:27:55:00 - 00:28:16:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so the unique part is not our students. The unique part is helping our parents understand, that the students are still the same, you know, so, you know, something, we\u0026#39;ve seen is actually really cool that somebody was doing was they were using the live polls in their lobby for parents to answer as they were dropping their kids off.\u003c/p\u003e\n\n\u003cp\u003e00:28:16:08 - 00:28:40:12\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThat\u0026#39;s cool. And, it was yeah, it was very cool. Was like, and it was, you know, some like, minor stuff that it was like, you know, what time is your middle schoolers? Bedtime. Like, you know. Yeah. Seven, eight, nine, ten, 11. You know, just pick one, you know, stuff like that. And it was minor. But again, it\u0026#39;s, not just that you get individuals to engage, but the fact that everybody can see the responses as it as it goes.\u003c/p\u003e\n\n\u003cp\u003e00:28:40:14 - 00:29:09:00\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nThere\u0026#39;s, I think there\u0026#39;s a lot of even still some untapped, untapped potential there. think about how to help people engage. Yeah. I think, we went to a conference a while back, and they\u0026#39;re talking about the differences in generational ways of thinking. And like one of the things and I think this is true, despite like being an older, older generation of like all of us, but like Gen Z, Gen Alpha, like they\u0026#39;re just looking to be known individually, like they don\u0026#39;t want to be part of, like a sea of numbers.\u003c/p\u003e\n\n\u003cp\u003e00:29:09:00 - 00:29:32:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. And so when you are in a bigger context and you have 100,000 kids, like it\u0026#39;s hard to it\u0026#39;s hard for them to, to stand out and stuff like this helps them get to just yeah, speak their, their voice. Right. And they get to play a role. And even if they\u0026#39;re voting for something and their choice doesn\u0026#39;t get picked like they were heard and that\u0026#39;s oh yeah, that\u0026#39;s all it needs to be.\u003c/p\u003e\n\n\u003cp\u003e00:29:32:20 - 00:29:52:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt doesn\u0026#39;t have to always go their way, you know? And there\u0026#39;s probably some opportunity for them to learn some life lessons and stuff in there. But just like realizing like, hey, we\u0026#39;re doing all this for you, but what what do you want? Like, that\u0026#39;s I don\u0026#39;t know. That\u0026#39;s the key. So, Josh, as we wind this sucker down, like final thoughts.\u003c/p\u003e\n\n\u003cp\u003e00:29:52:17 - 00:30:16:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nFinal words. What what what if anything\u0026#39;s, like burning on your soul to get out there? \u003c/p\u003e\n\n\u003cp\u003eJosh Boldman\u003cbr\u003e\nOh, man. All right, well, here. I\u0026#39;m glad you asked, Nick. no. okay, here\u0026#39;s the thing is. Yeah, I think we need to not be afraid of what our students want. And we need to not be afraid of them expressing their opinion.\u003c/p\u003e\n\n\u003cp\u003e00:30:16:11 - 00:30:48:22\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd we need to not be afraid of them disagreeing with each other or with us. I think that that is, you know, where where we are heading is a world that values, a diversity of opinion. And the value placed on each of those opinions, is crucial. And so, like, I mean, I think people really can very easily get confused into thinking that that means that every opinion is right or that every opinion carries the same weight.\u003c/p\u003e\n\n\u003cp\u003e00:30:48:22 - 00:31:09:12\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd it\u0026#39;s a that\u0026#39;s not at all what it but it. I think there is a I think we we do ourselves and honestly the gospel and miss service when we, are a disservice. I don\u0026#39;t think Miss Service is a word, a disservice when we, when we say, here is the correct answer, we don\u0026#39;t even want to hear anything else.\u003c/p\u003e\n\n\u003cp\u003e00:31:09:15 - 00:31:42:02\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nbecause our students are coming into our, our, our environments with their own opinions and own presuppositions. And yes, they probably heard them all from the same TikTok channel. Like, that\u0026#39;s fine, but they all still want it. They want to be heard. And so I think any time we can even begin to open the door to showing them that we value what they are walking in with, I think just builds, it builds credibility in their eyes.\u003c/p\u003e\n\n\u003cp\u003e00:31:42:05 - 00:32:07:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nI think in all honesty, I don\u0026#39;t know, you know, I would argue that most students are they do not often find themselves in environments where their opinion is valued. so, I mean, whether that\u0026#39;s school, I mean, and please don\u0026#39;t hear me, teachers are awesome, but it is it is tough when especially when you have like a curriculum in a, in a school environment, you\u0026#39;re like, hey, I need you to learn this thing.\u003c/p\u003e\n\n\u003cp\u003e00:32:07:07 - 00:32:31:22\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nLike, and there\u0026#39;s not a lot of debate in biology, you know, like, it\u0026#39;s just this is where we\u0026#39;re at, you know? And so, but I think if we can create environments where it\u0026#39;s, we\u0026#39;re inviting students into a conversation where their voice matters, whether that\u0026#39;s a, a deep theological conversation or whether that is a game that is literally, hey, I need you to pick A, B, or C because it\u0026#39;s a trivia question.\u003c/p\u003e\n\n\u003cp\u003e00:32:31:22 - 00:32:57:01\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nLike it\u0026#39;s it like, but but still valuing what they bring to the table. I think that that pays dividends in the long run in a, in a massive, massive way. I mean, whether that\u0026#39;s later in the small group or whether that\u0026#39;s ten years later or, you know, I\u0026#39;m at a point right now where kids, when I first started that were in sixth grade, now have their own sixth graders, and that is awful.\u003c/p\u003e\n\n\u003cp\u003e00:32:57:03 - 00:33:14:19\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nbut but it\u0026#39;s the same thing is those those kids are now in the place where they\u0026#39;re deciding, am I going to bring my own kid to a youth group or not? And, you know, and I think that the way we treat our students now will influence how they raise their own families and what that looks like for them in the future.\u003c/p\u003e\n\n\u003cp\u003e00:33:14:19 - 00:33:34:17\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nSo, never underestimate how important it is to for for a student\u0026#39;s voice to be valued. Yeah. And what better spot in the world than for that to happen at church? Crazy, right? Who would\u0026#39;ve thought? Yeah, well, Josh, we\u0026#39;re running out of time. But I appreciate you, man. Anywhere, anywhere else people can find, find the Josh Boldman, like.\u003c/p\u003e\n\n\u003cp\u003e00:33:34:19 - 00:34:00:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOh, yeah, they want to, like, untap some of these other thoughts and deeper musings of the word is, oh, I don\u0026#39;t know if deeper is going to be with the find, but, all the social media is, it\u0026#39;s at Josh Boldman. I know, I\u0026#39;m so glad it wasn\u0026#39;t taken. Yeah. You\u0026#39;re lucky. all right, I know. Yeah. but then, again, you know, the download youth ministry store, you know, I mean, this is not to sell stuff, but like, a lot of the stuff I\u0026#39;ve written really does reflect where I\u0026#39;m at, you know?\u003c/p\u003e\n\n\u003cp\u003e00:34:00:20 - 00:34:09:15\u003cbr\u003e\nJosh Boldman\u003cbr\u003e\nAnd so, you know, check out any of that stuff there, but. Well, yeah. Love it. Man. Will appreciate you being on. And, everyone else, we\u0026#39;ll talk next time. All right, bye friends.\u003c/p\u003e","summary":"What in the world do we do about cellphone usage during youth group?!\r\nIt seems like it's getting worse and worse!\r\n\r\nWell, Josh Boldman, of DYM (downloadyouthministry.com) is here to help reveal his thoughts, as well as a full-proof program to not only take care of the cell phone epidemic, but to unveil the future of youth ministry as we all know it!","date_published":"2024-08-15T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/00ce8b1a-164b-47e1-9c79-d97acd4acc5e.mp3","mime_type":"audio/mpeg","size_in_bytes":55470906,"duration_in_seconds":2306}]},{"id":"98105c23-aec5-4d8e-a9b6-e4c4bdd29ec8","title":"Episode 109: Don't be scared of Social Media with Nate Clason","url":"https://www.hybridministry.xyz/109","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nIn this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.\nHe also shares the one key secret that has brought his group more closely together.\nAnd be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/109\n\n//METRICOOL VIDEO\nhttps://www.youtube.com/watch?v=E2_sNx3NKN0\u0026amp;t=558s\n\n//10,000 HOURS\nhttps://www.amazon.com/10-000-Hours-Become-Practice/dp/1475033621\n\n//STUDENT'S VIDEO\nhttps://www.youtube.com/shorts/GqzMZKfONok\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\nhttps://linktr.ee/clasonnick\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\n--------------\n🕰️TIMECODES\n00:00 Intro\n00:51 How did you end up as a youth pastor?\n02:29 What was your original relationship with digital?\n04:45 What would you say to a \"regular\" youth pastor?\n12:10 What wins have come from social media?\n19:27 What in your context has been most effective?\n23:20 Additional benefits of Social\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:01:02\nWhat is up everybody?\n\n00:00:01:02 - 00:00:03:03\nWelcome back to another episode\n\n00:00:03:03 - 00:00:04:20\nof the Hybrid Ministry Show\n\n00:00:04:20 - 00:00:07:02\nI am your host, Nick Clason\n\n00:00:07:02 - 00:00:08:07\nhere with you as always\n\n00:00:08:07 - 00:00:09:23\nand if you’ve been here the last couple of weeks\n\n00:00:09:23 - 00:00:11:12\nyou know that we’ve been doing some different interviews\n\n00:00:20:22 - 00:00:24:00\nIt is with my brother, Nate Clason\n\n00:00:24:00 - 00:00:26:03\nGood morning, Nate, how you doing bro?\n\n00:00:26:03 - 00:00:27:02\nI'm doing pretty good.\n\n00:00:27:02 - 00:00:28:03\nProbably not better than\n\n00:00:28:03 - 00:00:29:03\nyour wife, though, right?\n\n00:00:29:03 - 00:00:30:05\nDon't say that to\n\n00:00:30:05 - 00:00:31:02\nin front of anyone.\n\n00:00:31:02 - 00:00:31:18\nYou know, True.\n\n00:00:31:18 - 00:00:34:17\nWell, I’ve known you longer\n\n00:00:34:17 - 00:00:35:12\nThat is true.\n\n00:00:35:12 - 00:00:36:11\nBut not too much longer, so.\n\n00:00:36:11 - 00:00:38:05\nThat’s probably what I’m thinking\n\n00:00:38:05 - 00:00:38:18\nwhen I say that\n\n00:00:38:18 - 00:00:39:02\nYeah.\n\n00:00:39:02 - 00:00:41:05\nYeah.\n\n00:00:41:05 - 00:00:43:14\nNate, give us all\n\n00:00:43:14 - 00:00:44:15\na little bit of background\n\n00:00:44:15 - 00:00:46:19\nwhat’s been your church\n\n00:00:46:19 - 00:00:49:16\nyouth ministry, student ministry\n\n00:00:49:16 - 00:00:51:20\nexperience and story\n\n00:00:51:20 - 00:00:54:09\nkinda get that conversation\n\n00:00:54:09 - 00:00:55:24\nout of the way\n\n00:00:55:24 - 00:00:57:07\nset a little bit of a baseline\n\n00:00:57:07 - 00:00:58:19\nas we dive into this\n\n00:00:58:19 - 00:01:00:04\nsocial media discussion\n\n00:01:00:04 - 00:01:00:14\nYeah.\n\n00:01:00:14 - 00:01:01:21\nSo I felt called\n\n00:01:01:21 - 00:01:05:00\nto, ministry at a Mexico\n\n00:01:05:00 - 00:01:06:02\nmissions trip.\n\n00:01:06:02 - 00:01:07:19\nwhen I was in high school,\n\n00:01:07:19 - 00:01:09:08\na late high school,\n\n00:01:09:08 - 00:01:11:01\nand actually kind of fell off.\n\n00:01:11:01 - 00:01:12:05\nmy journey a little bit.\n\n00:01:12:05 - 00:01:13:07\nmy journey a little bit.\n\n00:01:13:07 - 00:01:14:01\nKind of started\n\n00:01:14:01 - 00:01:15:14\nserving, working\n\n00:01:15:14 - 00:01:16:13\nin, like,\n\n00:01:16:13 - 00:01:18:02\nthe public work, you know,\n\n00:01:18:02 - 00:01:19:15\nthe secular work environment\n\n00:01:19:15 - 00:01:20:21\nand just kind of saw\n\n00:01:20:21 - 00:01:21:13\nI wasn't called\n\n00:01:21:13 - 00:01:22:16\nthe ministry anymore\n\n00:01:22:16 - 00:01:23:15\nand got connected\n\n00:01:23:15 - 00:01:25:13\none day at my custodian\n\n00:01:25:13 - 00:01:26:18\njob at a school\n\n00:01:26:18 - 00:01:29:03\nwith, a pastor's wife\n\n00:01:29:03 - 00:01:30:21\nwho was subbing at the school.\n\n00:01:30:21 - 00:01:32:06\nAnd I told her,\n\n00:01:32:06 - 00:01:33:16\nwe were talking about music,\n\n00:01:33:16 - 00:01:34:04\nand she found out\n\n00:01:34:04 - 00:01:34:21\nthat I could play\n\n00:01:34:21 - 00:01:35:17\na little bit of guitar,\n\n00:01:35:17 - 00:01:36:21\nand she asked if I could\n\n00:01:36:21 - 00:01:38:06\nhelp with her church worship\n\n00:01:38:06 - 00:01:40:03\nand got connected that way.\n\n00:01:40:03 - 00:01:41:06\nAnd through that,\n\n00:01:41:06 - 00:01:41:23\ngot connected\n\n00:01:41:23 - 00:01:43:22\nwith a, leader\n\n00:01:43:22 - 00:01:45:10\nin that denomination\n\n00:01:45:10 - 00:01:47:10\nwho eventually got me ordained\n\n00:01:47:10 - 00:01:48:12\nand got me connected\n\n00:01:48:12 - 00:01:49:17\nwith other pastors.\n\n00:01:49:17 - 00:01:50:04\nEventually,\n\n00:01:50:04 - 00:01:51:14\nwhere I became a youth pastor.\n\n00:01:51:14 - 00:01:52:10\nAnd now I'm\n\n00:01:52:10 - 00:01:53:08\nserving in a little bit\n\n00:01:53:08 - 00:01:54:02\nof a bigger church\n\n00:01:54:02 - 00:01:55:15\nin the Taylorville area\n\n00:01:55:15 - 00:01:57:05\nas the associate pastor\n\n00:01:57:05 - 00:01:57:15\nof student\n\n00:01:57:15 - 00:01:59:11\nministry and worship ministry.\n\n00:01:59:11 - 00:02:00:11\nSo it started\n\n00:02:00:11 - 00:02:01:08\nwith worship ministry\n\n00:02:01:08 - 00:02:01:18\nand kind of\n\n00:02:01:18 - 00:02:02:23\nevolved into youth.\n\n00:02:02:23 - 00:02:03:21\nAnd I never kind of\n\n00:02:03:21 - 00:02:04:18\nsaw that coming,\n\n00:02:04:18 - 00:02:05:06\nbut praise\n\n00:02:05:06 - 00:02:06:09\nGod that he got me to kind of\n\n00:02:06:09 - 00:02:06:23\nwhere I felt\n\n00:02:06:23 - 00:02:08:11\ncalled to years ago, you know?\n\n00:02:08:11 - 00:02:10:01\nSo that's cool.\n\n00:02:10:01 - 00:02:10:18\nYeah, so\n\n00:02:10:18 - 00:02:11:22\nthe gateway drug\n\n00:02:11:22 - 00:02:13:11\nto your youth ministry\n\n00:02:13:11 - 00:02:14:06\nwas worship\n\n00:02:14:06 - 00:02:14:15\nYeah\n\n00:02:14:15 - 00:02:16:04\nThat’s where you started\n\n00:02:16:04 - 00:02:16:16\nas you can tell\n\n00:02:16:16 - 00:02:17:09\nby the man bun.\n\n00:02:17:09 - 00:02:18:13\nRight?\n\n00:02:18:13 - 00:02:19:18\nYeah\n\n00:02:19:18 - 00:02:21:24\nOr something about that manbun\n\n00:02:21:24 - 00:02:23:14\nWe won’t talk about that\n\n00:02:23:14 - 00:02:24:07\nBut\n\n00:02:26:09 - 00:02:28:07\nYou started doing youth ministry\n\n00:02:29:10 - 00:02:30:13\nWhen you jumped into\n\n00:02:30:13 - 00:02:31:12\nyouth ministry\n\n00:02:31:12 - 00:02:32:18\nWhat at that point\n\n00:02:32:18 - 00:02:35:11\nwas your like understanding\n\n00:02:35:11 - 00:02:36:17\nor your relationship\n\n00:02:36:17 - 00:02:38:10\nwith digital and social media\n\n00:02:38:10 - 00:02:41:06\nand all that type of stuff?\n\n00:02:41:06 - 00:02:43:04\nI've always kind of\n\n00:02:43:04 - 00:02:45:00\nbeen, like.\n\n00:02:45:00 - 00:02:45:23\nI've always been aware\n\n00:02:45:23 - 00:02:46:13\nof social media.\n\n00:02:46:13 - 00:02:47:13\nNever knew how important\n\n00:02:47:13 - 00:02:48:19\nit was to student ministry.\n\n00:02:48:19 - 00:02:49:23\nI didn't really,\n\n00:02:49:23 - 00:02:51:24\nit was actually post Covid\n\n00:02:51:24 - 00:02:52:22\nwhen I really.\n\n00:02:52:22 - 00:02:53:13\nWell,\n\n00:02:53:13 - 00:02:54:08\nin the middle of Covid\n\n00:02:54:08 - 00:02:54:20\nthat I started\n\n00:02:54:20 - 00:02:55:10\ngetting involved\n\n00:02:55:10 - 00:02:56:05\nin student ministry.\n\n00:02:56:05 - 00:02:57:10\nAnd,\n\n00:02:57:10 - 00:02:59:06\nI didn't have\n\n00:02:59:06 - 00:03:01:10\ntoo many platforms.\n\n00:03:01:10 - 00:03:02:12\nAnd my first church\n\n00:03:02:12 - 00:03:03:10\nwas social media,\n\n00:03:03:10 - 00:03:06:02\nmostly through Facebook.\n\n00:03:06:02 - 00:03:07:19\nI had that's pretty\n\n00:03:07:19 - 00:03:08:21\nmuch it for my first church.\n\n00:03:08:21 - 00:03:10:06\nAnd I mostly connected\n\n00:03:10:06 - 00:03:12:09\nwith parents on that platform.\n\n00:03:12:09 - 00:03:14:06\nand I realized\n\n00:03:14:06 - 00:03:15:03\nthat probably wasn't\n\n00:03:15:03 - 00:03:16:02\na strength.\n\n00:03:16:02 - 00:03:18:23\nso here, though,\n\n00:03:18:23 - 00:03:20:08\nI would say that I've,\n\n00:03:20:08 - 00:03:22:08\nI've kind of adapted, adopted,\n\n00:03:22:08 - 00:03:25:09\nInstagram, Facebook.\n\n00:03:25:09 - 00:03:26:24\nI created a TikTok.\n\n00:03:26:24 - 00:03:27:13\nAnd Nick,\n\n00:03:27:13 - 00:03:28:16\nI know you're so passionate\n\n00:03:28:16 - 00:03:29:09\nabout YouTube,\n\n00:03:29:09 - 00:03:30:04\nme and Jessica have been\n\n00:03:30:04 - 00:03:30:20\ntalking recently,\n\n00:03:30:20 - 00:03:31:13\nmy wife,\n\n00:03:31:13 - 00:03:32:13\nabout the idea\n\n00:03:32:13 - 00:03:33:19\nof getting on YouTube here\n\n00:03:33:19 - 00:03:34:01\nsoon,\n\n00:03:34:01 - 00:03:34:18\njust because I feel like\n\n00:03:34:18 - 00:03:35:24\nthat'd be a bigger,\n\n00:03:35:24 - 00:03:37:02\noverall\n\n00:03:37:02 - 00:03:38:06\nreach for our students\n\n00:03:38:06 - 00:03:40:06\nto, to have us on YouTube.\n\n00:03:40:06 - 00:03:42:02\nBut I'm not super connect.\n\n00:03:42:02 - 00:03:42:24\nI wasn't super connected\n\n00:03:42:24 - 00:03:44:08\ninitially to social media.\n\n00:03:44:08 - 00:03:45:18\nI would say that.\n\n00:03:45:18 - 00:03:48:12\nSo what was the\n\n00:03:48:12 - 00:03:49:09\nWhat would you say was\n\n00:03:49:09 - 00:03:49:22\nthe driving force\n\n00:03:49:22 - 00:03:50:24\nor the catalyst\n\n00:03:50:24 - 00:03:52:11\nto get you connected\n\n00:03:52:11 - 00:03:53:12\nto some of those things?\n\n00:03:53:12 - 00:03:55:08\nLike what was your “aha” moment?\n\n00:03:55:08 - 00:03:57:09\nIf there was one? \n\n00:03:57:09 - 00:03:58:19\nwell, I think seeing you,\n\n00:03:58:19 - 00:03:59:09\nlike, super\n\n00:03:59:09 - 00:04:00:02\npassionate about it\n\n00:04:00:02 - 00:04:01:08\nand watching your podcast\n\n00:04:01:08 - 00:04:02:11\nreally, honestly like,\n\n00:04:02:11 - 00:04:03:11\nand your\n\n00:04:03:11 - 00:04:05:03\ndifferent videos and clips\n\n00:04:05:03 - 00:04:05:23\non like TikTok and stuff\n\n00:04:05:23 - 00:04:06:23\non like TikTok and stuff\n\n00:04:06:23 - 00:04:07:20\nof how important\n\n00:04:07:20 - 00:04:09:04\nsocial media is\n\n00:04:09:04 - 00:04:10:11\nkind of drives me\n\n00:04:10:11 - 00:04:11:17\nto make sure I have that.\n\n00:04:11:17 - 00:04:12:21\nAnd like really,\n\n00:04:12:21 - 00:04:13:10\na lot of that\n\n00:04:13:10 - 00:04:14:12\nis truly\n\n00:04:14:12 - 00:04:16:18\nfrom like your passion for it.\n\n00:04:16:18 - 00:04:18:05\nAnd I'm seeing other leaders\n\n00:04:18:05 - 00:04:19:04\nsaying, hey, you know, like,\n\n00:04:19:04 - 00:04:20:02\nthis is a new era.\n\n00:04:20:02 - 00:04:21:17\nIt's no longer like\n\n00:04:21:17 - 00:04:22:03\nyou're not going\n\n00:04:22:03 - 00:04:22:20\nto meet in person\n\n00:04:22:20 - 00:04:24:14\nas naturally and as, as,\n\n00:04:24:14 - 00:04:25:21\nas often as you like.\n\n00:04:25:21 - 00:04:26:15\nAnd there's going to be kids\n\n00:04:26:15 - 00:04:27:14\nthat don't make it every week.\n\n00:04:27:14 - 00:04:28:07\nSo it's like\n\n00:04:28:07 - 00:04:28:22\nit's good for them\n\n00:04:28:22 - 00:04:29:04\nto have\n\n00:04:29:04 - 00:04:30:05\nsome sort of\n\n00:04:30:05 - 00:04:31:22\navenue of seeing,\n\n00:04:31:22 - 00:04:33:18\nsome of the stuff\n\n00:04:33:18 - 00:04:34:13\nthat we're talking about,\n\n00:04:34:13 - 00:04:36:03\neven if it's just like a recap\n\n00:04:36:03 - 00:04:36:15\nor whatever,\n\n00:04:36:15 - 00:04:37:13\njust to kind of give them\n\n00:04:37:13 - 00:04:38:06\na basis of\n\n00:04:38:06 - 00:04:39:21\nwhat we're talking about. So.\n\n00:04:39:21 - 00:04:40:22\nYeah, no doubt\n\n00:04:40:22 - 00:04:42:08\nI would agree\n\n00:04:42:08 - 00:04:45:20\nBut that feels obvious, maybe\n\n00:04:45:20 - 00:04:50:03\nSo tell people\n\n00:04:50:03 - 00:04:51:14\nI think it was helpful\n\n00:04:51:14 - 00:04:52:12\nBecause you’re a guy\n\n00:04:52:12 - 00:04:54:24\nWho is like\n\n00:04:54:24 - 00:04:57:04\nWhat I would deem as\n\n00:04:57:04 - 00:04:59:04\nlike a lot of other youth pastors in America\n\n00:04:59:04 - 00:05:00:10\nYou’re just kinda like\n\n00:05:00:10 - 00:05:02:23\njumping from week to week\n\n00:05:02:23 - 00:05:03:24\nprogram to program\n\n00:05:03:24 - 00:05:05:18\nlike making sure you got a game\n\n00:05:05:18 - 00:05:06:18\nmaking sure you got a message\n\n00:05:06:18 - 00:05:07:22\nmaking sure you got a small group\n\n00:05:07:22 - 00:05:08:09\nmaking sure you got enough leaders\n\n00:05:08:09 - 00:05:08:24\nmaking sure you got enough leaders\n\n00:05:08:24 - 00:05:09:24\nlike all the things\n\n00:05:09:24 - 00:05:12:12\nall the like whirlwind\n\n00:05:12:12 - 00:05:15:14\nelements of just being a youth pastor\n\n00:05:15:14 - 00:05:17:11\nand then\n\n00:05:17:11 - 00:05:18:24\nyou got someone like me\n\n00:05:18:24 - 00:05:20:17\nwho’s telling you\n\n00:05:20:17 - 00:05:21:20\n“you need to get on social media”\n\n00:05:21:20 - 00:05:23:08\n“you need to get on social media”\n\n00:05:23:08 - 00:05:25:19\nspeak to somebody\n\n00:05:25:19 - 00:05:27:22\nwho’s in the space that you were\n\n00:05:27:22 - 00:05:29:17\na year, year and a half ago\n\n00:05:29:17 - 00:05:30:23\nthat’s like\n\n00:05:30:23 - 00:05:32:20\n“Yeah that sounds awesome”\n\n00:05:32:20 - 00:05:33:23\n“I would love to”\n\n00:05:33:23 - 00:05:35:24\n“There’s no way I could ever do it!”\n\n00:05:35:24 - 00:05:37:20\n“It’s too hard”\n\n00:05:37:20 - 00:05:38:18\n“It’s too much”\n\n00:05:38:18 - 00:05:39:11\nIt’s too...\n\n00:05:39:11 - 00:05:40:19\nWhatever. Fill in whatever\n\n00:05:40:19 - 00:05:42:16\nblank of why it’s\n\n00:05:42:16 - 00:05:43:18\nwhy it’s not\n\n00:05:43:18 - 00:05:46:02\ngonna be achievable or possible\n\n00:05:46:02 - 00:05:48:02\ntalk to somebody who’s in that\n\n00:05:48:02 - 00:05:49:03\nin that sorta space\n\n00:05:49:03 - 00:05:50:15\nlike you were not too long ago\n\n00:05:50:15 - 00:05:50:21\nYeah.\n\n00:05:50:21 - 00:05:52:16\nWell, there is a way to\n\n00:05:52:16 - 00:05:53:11\nconnect all your\n\n00:05:53:11 - 00:05:54:14\nsocial media platforms\n\n00:05:54:14 - 00:05:56:01\nso that when you post on\n\n00:05:56:01 - 00:05:56:23\nit, posts on all of them,\n\n00:05:56:23 - 00:05:57:08\nI think that's\n\n00:05:57:08 - 00:05:58:08\na big part of it.\n\n00:05:58:08 - 00:05:58:22\nAnd honestly,\n\n00:05:58:22 - 00:05:59:22\nI don't even\n\n00:05:59:22 - 00:06:00:23\nlike for some things.\n\n00:06:00:23 - 00:06:02:01\nLike for my pictures,\n\n00:06:02:01 - 00:06:03:13\nit goes from Instagram\n\n00:06:03:13 - 00:06:04:00\nto Facebook.\n\n00:06:04:00 - 00:06:04:15\nThey're connected.\n\n00:06:04:15 - 00:06:05:06\nBut for some reason\n\n00:06:05:06 - 00:06:06:23\nwhenever I do a reel or video,\n\n00:06:06:23 - 00:06:07:13\nthey're not.\n\n00:06:07:13 - 00:06:08:06\nSo I have to go in\n\n00:06:08:06 - 00:06:08:24\nand do it myself.\n\n00:06:08:24 - 00:06:09:07\nSomehow.\n\n00:06:09:07 - 00:06:09:23\nI'll have to\n\n00:06:09:23 - 00:06:10:21\nfigure all that stuff out.\n\n00:06:10:21 - 00:06:12:02\nBut,\n\n00:06:12:02 - 00:06:12:22\nthat's a part of\n\n00:06:12:22 - 00:06:13:06\nit is like,\n\n00:06:13:06 - 00:06:14:06\nif you haven't connected in\n\n00:06:14:06 - 00:06:15:12\nsome way to the same email\n\n00:06:15:12 - 00:06:16:16\nand to the same connection,\n\n00:06:16:16 - 00:06:17:24\nlike you can link it\n\n00:06:17:24 - 00:06:19:12\nso that when you post on one,\n\n00:06:19:12 - 00:06:20:23\nit goes to all of them.\n\n00:06:20:23 - 00:06:21:11\nAnd honestly,\n\n00:06:21:11 - 00:06:22:01\nlike not\n\n00:06:22:01 - 00:06:23:24\neveryone sees each platform\n\n00:06:23:24 - 00:06:24:18\nand sometimes they do.\n\n00:06:24:18 - 00:06:25:21\nAnd that's okay.\n\n00:06:25:21 - 00:06:26:10\nBut I think it's\n\n00:06:26:10 - 00:06:28:06\njust so important to know\n\n00:06:28:06 - 00:06:30:08\nthat kids are on,\n\n00:06:30:08 - 00:06:31:05\nstudents are on\n\n00:06:31:05 - 00:06:32:04\nthese platforms,\n\n00:06:32:04 - 00:06:32:22\nand they're\n\n00:06:32:22 - 00:06:34:11\nlooking for inspiration,\n\n00:06:34:11 - 00:06:35:20\nthey're looking for hope,\n\n00:06:35:20 - 00:06:36:13\nand it's our way\n\n00:06:36:13 - 00:06:38:08\nto kind of minister to people\n\n00:06:38:08 - 00:06:39:05\nthrough the social\n\n00:06:39:05 - 00:06:40:03\nmedia platforms\n\n00:06:40:03 - 00:06:41:05\nthat God has\n\n00:06:41:05 - 00:06:42:03\nreally entrusted us\n\n00:06:42:03 - 00:06:43:04\nwith as youth pastors,\n\n00:06:43:04 - 00:06:44:07\nif we're on them,\n\n00:06:44:07 - 00:06:44:24\nto do\n\n00:06:44:24 - 00:06:45:22\nthe right things on their\n\n00:06:45:22 - 00:06:47:16\nnot just not just,\n\n00:06:47:16 - 00:06:48:14\nand it's\n\n00:06:48:14 - 00:06:49:16\ngood to have fun things\n\n00:06:49:16 - 00:06:50:20\nand different activities\n\n00:06:50:20 - 00:06:51:05\nand different\n\n00:06:51:05 - 00:06:52:05\nlike kind of goofy\n\n00:06:52:05 - 00:06:53:19\nthings for kids to kind of,\n\n00:06:53:19 - 00:06:55:17\nyou know, be by.\n\n00:06:55:17 - 00:06:57:00\nBut it's also good to have,\n\n00:06:57:00 - 00:06:57:17\nyou know,\n\n00:06:57:17 - 00:06:58:19\ncontent\n\n00:06:58:19 - 00:06:59:21\nthat could inspire\n\n00:06:59:21 - 00:07:01:03\nand change lives.\n\n00:07:01:03 - 00:07:02:04\nand I, I've seen,\n\n00:07:02:04 - 00:07:03:24\naspects of both,\n\n00:07:03:24 - 00:07:05:00\nyou know, so it's good.\n\n00:07:05:00 - 00:07:05:16\nYep.\n\n00:07:05:16 - 00:07:07:09\nSo like that’s like the big\n\n00:07:07:09 - 00:07:09:15\npicture reason.\n\n00:07:09:15 - 00:07:10:15\nStudents are on it...\n\n00:07:10:15 - 00:07:11:24\nWe should be on there...\n\n00:07:11:24 - 00:07:14:00\nhelping redeem those moments\n\n00:07:14:00 - 00:07:15:19\nI like to think about\n\n00:07:15:19 - 00:07:17:21\nin the Bible\n\n00:07:17:21 - 00:07:19:16\nthe Apostle Paul was using like\n\n00:07:19:16 - 00:07:20:13\npen and paper\n\n00:07:20:13 - 00:07:22:07\nand then like mail carriers\n\n00:07:22:07 - 00:07:23:11\nto like get his message across\n\n00:07:23:11 - 00:07:26:09\ntoday I would envision that\n\n00:07:26:09 - 00:07:28:17\nHe would be using something like digital\n\n00:07:28:17 - 00:07:29:14\nExactly.\n\n00:07:29:14 - 00:07:30:22\nPretty vigorously\n\n00:07:30:22 - 00:07:32:04\nto get his message across\n\n00:07:33:05 - 00:07:36:09\nSo that’s the big picture, “why”\n\n00:07:36:09 - 00:07:36:22\nYeah, Yeah\n\n00:07:36:22 - 00:07:38:08\nStudents are there, It’s important\n\n00:07:38:08 - 00:07:40:03\nTalk about like\n\n00:07:40:03 - 00:07:42:23\nWhat it took from just like time management\n\n00:07:42:23 - 00:07:44:21\nTalk about what it took from like\n\n00:07:44:21 - 00:07:47:24\nplatform understanding\n\n00:07:47:24 - 00:07:50:07\nYou, I feel like\n\n00:07:50:07 - 00:07:51:02\ncorrect me if I’m wrong, but\n\n00:07:51:02 - 00:07:52:07\nI feel like you had to\n\n00:07:52:07 - 00:07:54:05\nget to know how to use\n\n00:07:54:05 - 00:07:55:11\na lot of these tools\n\n00:07:55:11 - 00:07:57:14\ntalk to someone who may be\n\n00:07:57:14 - 00:07:58:09\nin the space\n\n00:07:58:09 - 00:08:00:03\n“I want to- I don’t even know what\n\n00:08:00:03 - 00:08:01:07\nto do. Or how to do it.”\n\n00:08:01:07 - 00:08:02:16\nOr like what’s even\n\n00:08:02:16 - 00:08:03:07\npossible\n\n00:08:03:07 - 00:08:04:11\nOr what ever I should do.\n\n00:08:04:11 - 00:08:06:07\nLike get real practical\n\n00:08:06:07 - 00:08:06:18\nYou know,\n\n00:08:06:18 - 00:08:08:12\nI think\n\n00:08:08:12 - 00:08:10:00\nit doesn't take as much time\n\n00:08:10:00 - 00:08:10:15\nas you think.\n\n00:08:10:15 - 00:08:11:09\nI mean, yes,\n\n00:08:11:09 - 00:08:12:05\ncreating the video.\n\n00:08:12:05 - 00:08:13:05\nI mean, you never,\n\n00:08:13:05 - 00:08:14:14\nI think, was like\n\n00:08:14:14 - 00:08:15:16\ncreating a short\n\n00:08:15:16 - 00:08:16:19\nor like a reel.\n\n00:08:16:19 - 00:08:18:05\nYou never want to make a reel\n\n00:08:18:05 - 00:08:19:10\nany longer than a minute\n\n00:08:19:10 - 00:08:20:21\nor so like that.\n\n00:08:20:21 - 00:08:21:11\nSo you really\n\n00:08:21:11 - 00:08:22:05\nit doesn't take that long\n\n00:08:22:05 - 00:08:22:23\nto create that video.\n\n00:08:22:23 - 00:08:23:12\nIf you could do it in\n\n00:08:23:12 - 00:08:24:13\n1 or 2 takes, like it's\n\n00:08:24:13 - 00:08:25:22\nnot a big deal with that.\n\n00:08:25:22 - 00:08:26:24\nAnd then\n\n00:08:26:24 - 00:08:28:11\nthat's a big part of,\n\n00:08:28:11 - 00:08:29:10\nwhat students look at.\n\n00:08:29:10 - 00:08:29:24\nThey don't watch\n\n00:08:29:24 - 00:08:31:00\nlike long videos.\n\n00:08:31:00 - 00:08:31:16\nThey're not going to watch\n\n00:08:31:16 - 00:08:32:20\na 20 minute video.\n\n00:08:32:20 - 00:08:33:13\nBut if you can keep it\n\n00:08:33:13 - 00:08:34:10\na minute, you know,\n\n00:08:34:10 - 00:08:35:10\nthat's more realistic\n\n00:08:35:10 - 00:08:36:19\nfor them to kind of,\n\n00:08:36:19 - 00:08:37:19\nyou know, dive into it\n\n00:08:37:19 - 00:08:39:15\nand interact with it.\n\n00:08:39:15 - 00:08:39:23\nand I think\n\n00:08:39:23 - 00:08:40:07\na lot of\n\n00:08:40:07 - 00:08:42:00\nit is like interaction,\n\n00:08:42:00 - 00:08:43:08\nlike if you, you know,\n\n00:08:43:08 - 00:08:44:00\nwhat did you learn from\n\n00:08:44:00 - 00:08:44:12\nthis video?\n\n00:08:44:12 - 00:08:45:14\nYou know, make comment in the\n\n00:08:45:14 - 00:08:47:03\nin the comments, tell us who\n\n00:08:47:03 - 00:08:49:04\nwho won this in this game or\n\n00:08:49:04 - 00:08:49:22\nand I don't think it's\n\n00:08:49:22 - 00:08:51:01\nI don't think it's,\n\n00:08:51:01 - 00:08:54:20\nit's as much it's not as time\n\n00:08:54:20 - 00:08:55:19\nconsuming as you think.\n\n00:08:55:19 - 00:08:56:22\nIt's I mean,\n\n00:08:56:22 - 00:08:58:00\nsome people are\n\n00:08:58:00 - 00:08:58:21\nslower than others\n\n00:08:58:21 - 00:08:59:08\nand some people\n\n00:08:59:08 - 00:09:00:04\nare faster than others\n\n00:09:00:04 - 00:09:01:00\nat getting stuff done.\n\n00:09:01:00 - 00:09:02:03\nBut once you kind of\n\n00:09:02:03 - 00:09:02:24\nget the bearings\n\n00:09:02:24 - 00:09:04:08\nand the grip\n\n00:09:04:08 - 00:09:05:04\non, on different\n\n00:09:05:04 - 00:09:06:05\nlike ways of doing things,\n\n00:09:06:05 - 00:09:06:14\nand you're in\n\n00:09:06:14 - 00:09:08:06\nkind of your groove on things,\n\n00:09:08:06 - 00:09:09:12\nit becomes pretty natural\n\n00:09:09:12 - 00:09:10:09\nand second nature\n\n00:09:10:09 - 00:09:12:00\nand pretty fast stuff done.\n\n00:09:12:00 - 00:09:13:07\nI do a kind of a good amount\n\n00:09:13:07 - 00:09:14:05\nof social media stuff,\n\n00:09:14:05 - 00:09:15:10\nwith even both worship\n\n00:09:15:10 - 00:09:17:01\nand youth a little bit.\n\n00:09:17:01 - 00:09:18:06\nNot as much with worship,\n\n00:09:18:06 - 00:09:19:10\nbut some.\n\n00:09:19:10 - 00:09:20:03\nAnd it's like\n\n00:09:20:03 - 00:09:20:21\nit's really\n\n00:09:20:21 - 00:09:22:21\nit doesn't take that much time\n\n00:09:22:21 - 00:09:25:07\nto, to post stuff, I think.\n\n00:09:25:07 - 00:09:26:17\nyeah, that's that's\n\n00:09:26:17 - 00:09:28:03\nan encouraging thing\n\n00:09:28:03 - 00:09:28:17\nto think about.\n\n00:09:28:17 - 00:09:29:12\nIt's like\n\n00:09:29:12 - 00:09:30:06\nit's not going to take\n\n00:09:30:06 - 00:09:30:22\nyou forever\n\n00:09:30:22 - 00:09:32:01\nto get a couple posts\n\n00:09:32:01 - 00:09:33:14\nout, a day\n\n00:09:33:14 - 00:09:35:07\nor maybe several week.\n\n00:09:35:07 - 00:09:36:01\nI think it's good to have\n\n00:09:36:01 - 00:09:37:11\nat least one a day or,\n\n00:09:37:11 - 00:09:38:24\nyou know, multiple a week.\n\n00:09:38:24 - 00:09:39:14\nSo you can kind of\n\n00:09:39:14 - 00:09:40:16\nget keep interacting\n\n00:09:40:16 - 00:09:41:06\nwith your students.\n\n00:09:41:06 - 00:09:43:02\nSo I don't know,\n\n00:09:43:02 - 00:09:43:24\nis that what kind of answering\n\n00:09:43:24 - 00:09:45:19\nyour question? Okay.\n\n00:09:45:19 - 00:09:46:08\nYeah, for sure.\n\n00:09:46:08 - 00:09:48:09\nI mean there’s like...\n\n00:09:48:09 - 00:09:50:18\nI can’t remember, exactly\n\n00:09:50:18 - 00:09:52:19\nI’m trying to look it up right now\n\n00:09:52:19 - 00:09:54:04\nBut there’s a book, the concept\n\n00:09:54:04 - 00:09:55:04\nis called like “1,000 Hours”\n\n00:09:55:04 - 00:09:57:05\nMaybe it’s 100 hours\n\n00:09:57:05 - 00:09:59:06\nI’ll put the link in the\n\n00:09:59:06 - 00:10:00:11\nshownotes if you’re interested\n\n00:10:00:11 - 00:10:01:06\nI’ll figure it out\n\n00:10:01:06 - 00:10:03:07\nBut the concept\n\n00:10:03:07 - 00:10:04:09\nis like\n\n00:10:04:09 - 00:10:06:10\nNo one is gonna be good at anything\n\n00:10:06:10 - 00:10:07:01\nuntil they spend\n\n00:10:07:01 - 00:10:08:01\nsome time on it.\n\n00:10:08:01 - 00:10:09:22\nAnd so if you feel intimidated\n\n00:10:09:22 - 00:10:10:21\nby something\n\n00:10:10:21 - 00:10:11:15\nof course you’re gonna\n\n00:10:11:15 - 00:10:12:13\nfeel intimidated by something\n\n00:10:12:13 - 00:10:13:07\nnew. It’s new!\n\n00:10:13:07 - 00:10:15:16\nThat’s what new stuff does\n\n00:10:15:16 - 00:10:16:16\nNone of us are good\n\n00:10:16:16 - 00:10:18:17\nat new stuff right away\n\n00:10:18:17 - 00:10:20:12\nAnd I think it’s really telling\n\n00:10:20:12 - 00:10:23:17\nto your point\n\n00:10:23:17 - 00:10:24:15\nYou were in that boat\n\n00:10:24:15 - 00:10:25:00\nAnd you were like:\n\n00:10:25:00 - 00:10:27:15\n“I don’t know”\n\n00:10:27:15 - 00:10:28:21\nJust to shed a little bit of light\n\n00:10:28:21 - 00:10:30:02\nWhen I was telling you\n\n00:10:30:02 - 00:10:31:04\nyou should\n\n00:10:31:04 - 00:10:31:23\ndive into some of this stuff\n\n00:10:31:23 - 00:10:32:10\nYou were like:\n\n00:10:32:10 - 00:10:33:22\n“I don’t know man...”\n\n00:10:33:22 - 00:10:35:10\n“I don’t really do that type of st-”\n\n00:10:35:10 - 00:10:36:22\n“I don’t really do TikTok”\n\n00:10:36:22 - 00:10:38:14\n“I don’t really do any videos”\n\n00:10:38:14 - 00:10:40:01\nAnd I was just like:\n\n00:10:40:01 - 00:10:41:18\n“Hey just try it. It’s not that hard.”\n\n00:10:41:18 - 00:10:42:11\nYeah.\n\n00:10:42:11 - 00:10:43:05\nAnd so to hear you say now\n\n00:10:43:05 - 00:10:44:15\na year and something later\n\n00:10:44:15 - 00:10:46:04\n“It’s not\n\n00:10:46:04 - 00:10:47:05\ndoesn’t take as much time.\n\n00:10:47:05 - 00:10:48:05\nas you might think.”\n\n00:10:48:05 - 00:10:49:09\nYeah.\n\n00:10:49:09 - 00:10:52:14\nThat’s a good word on that\n\n00:10:52:14 - 00:10:53:12\nThe more time you\n\n00:10:53:12 - 00:10:54:10\nspend on something\n\n00:10:54:10 - 00:10:55:19\nthe better you’re gonna get with it.\n\n00:10:55:19 - 00:10:56:14\nYeah.\n\n00:10:56:14 - 00:10:57:07\nAnd so like\n\n00:10:57:07 - 00:10:58:14\nI had one of our\n\n00:10:58:14 - 00:10:59:11\ninterns yesterday, say\n\n00:10:59:11 - 00:11:00:04\nsomething about\n\n00:11:00:04 - 00:11:01:15\nlike video editing\n\n00:11:01:15 - 00:11:01:24\nShe was like\n\n00:11:01:24 - 00:11:04:11\n“I wanna help you edit video”\n\n00:11:04:11 - 00:11:06:23\n“I wanna do more video editing.”\n\n00:11:06:23 - 00:11:08:07\ncuz she also wants to learn\n\n00:11:08:07 - 00:11:09:15\nAnd I just looked at her\n\n00:11:09:15 - 00:11:10:01\nI was like:\n\n00:11:10:01 - 00:11:11:02\n“You just gotta do it.”\n\n00:11:11:02 - 00:11:11:15\nYeah.\n\n00:11:11:15 - 00:11:13:00\nLike doing it is the key\n\n00:11:13:00 - 00:11:13:22\nSit down with it\n\n00:11:13:22 - 00:11:14:19\nAnd the more you like\n\n00:11:14:19 - 00:11:16:05\nsit down with it, spend time on it.\n\n00:11:16:05 - 00:11:18:08\nThe more you can get it done\n\n00:11:18:08 - 00:11:18:21\nYeah.\n\n00:11:18:21 - 00:11:20:00\nI've learned on my phone\n\n00:11:20:00 - 00:11:20:15\ncap cut.\n\n00:11:20:15 - 00:11:21:08\nThe free version.\n\n00:11:21:08 - 00:11:23:12\nEven like it does wonders\n\n00:11:23:12 - 00:11:24:11\nfor a lot of things.\n\n00:11:24:11 - 00:11:25:15\nLike there's\n\n00:11:25:15 - 00:11:26:13\nthere's a pro version\n\n00:11:26:13 - 00:11:27:06\nthat probably costs,\n\n00:11:27:06 - 00:11:27:23\nbut, like,\n\n00:11:27:23 - 00:11:29:05\neven the free version\n\n00:11:29:05 - 00:11:31:17\nhas given me, like, a lot of,\n\n00:11:31:17 - 00:11:32:09\nyou know, help.\n\n00:11:32:09 - 00:11:33:02\nAnd there's not a lot\n\n00:11:33:02 - 00:11:33:12\nthere's really\n\n00:11:33:12 - 00:11:34:03\nnot a lot to it.\n\n00:11:34:03 - 00:11:35:03\nThere's a lot of little things\n\n00:11:35:03 - 00:11:35:21\nyou have to kind of figure out\n\n00:11:35:21 - 00:11:36:14\nwhat does what,\n\n00:11:36:14 - 00:11:37:13\nbut once you do,\n\n00:11:37:13 - 00:11:39:04\nit's pretty easy to kind of\n\n00:11:39:04 - 00:11:39:24\nget the gist of it\n\n00:11:39:24 - 00:11:40:22\npretty quickly.\n\n00:11:40:22 - 00:11:41:24\nSo.\n\n00:11:41:24 - 00:11:43:02\nAnd ya know\n\n00:11:43:02 - 00:11:43:18\nwhat’s even fun\n\n00:11:43:18 - 00:11:44:10\nYesterday, I had a\n\n00:11:44:10 - 00:11:45:06\nstudent\n\n00:11:45:06 - 00:11:46:13\na 6th grader come in\n\n00:11:46:13 - 00:11:48:07\nand I taught him how to edit\n\n00:11:48:07 - 00:11:49:19\nvideos for social media\n\n00:11:49:19 - 00:11:50:12\nAwesome,\n\n00:11:50:12 - 00:11:50:24\nAnd he edited two\n\n00:11:50:24 - 00:11:51:11\ncool.\n\n00:11:51:11 - 00:11:51:23\nIn a 3 hour\n\n00:11:51:23 - 00:11:52:13\nperiod of time\n\n00:11:52:13 - 00:11:53:19\nHe’d never used\n\n00:11:53:19 - 00:11:54:11\nAdobe Premiere Pro\n\n00:11:54:11 - 00:11:55:08\nIt turned out pretty good?\n\n00:11:55:08 - 00:11:56:03\nThe videos?\n\n00:11:56:03 - 00:11:58:08\nYeah. I’ll post the link down below\n\n00:11:58:08 - 00:12:00:00\nYou can see the student’s\n\n00:12:00:00 - 00:12:00:11\nedit\n\n00:12:00:11 - 00:12:01:08\nAwesome\n\n00:12:01:08 - 00:12:02:06\nMan, it was crispy\n\n00:12:02:06 - 00:12:03:15\nIt was a crispy edit\n\n00:12:03:15 - 00:12:04:01\nCool.\n\n00:12:04:01 - 00:12:05:10\nShout out to him\n\n00:12:05:10 - 00:12:07:03\nAlright, so let’s...\n\n00:12:07:03 - 00:12:09:05\nShift gears a little bit, Nate\n\n00:12:09:05 - 00:12:10:15\nAnd, umm\n\n00:12:10:15 - 00:12:12:01\nTalk about\n\n00:12:12:01 - 00:12:13:01\nwhat\n\n00:12:13:01 - 00:12:14:12\nAdvantages\n\n00:12:14:12 - 00:12:15:18\nor what wins\n\n00:12:15:18 - 00:12:16:10\nyou have seen\n\n00:12:16:10 - 00:12:17:19\nout of social media\n\n00:12:17:19 - 00:12:19:07\nin your group?\n\n00:12:19:07 - 00:12:20:13\nRight, what has\n\n00:12:20:13 - 00:12:22:03\nhaving a camera around\n\n00:12:22:03 - 00:12:24:02\nWhat has doing different like\n\n00:12:24:02 - 00:12:25:06\nChallenges\n\n00:12:25:06 - 00:12:27:03\nYour little like\n\n00:12:27:03 - 00:12:28:01\ndevotional thoughts\n\n00:12:28:01 - 00:12:30:09\nTake it any direction you want\n\n00:12:30:09 - 00:12:31:10\nBut what has\n\n00:12:31:10 - 00:12:32:08\nhaving these\n\n00:12:32:08 - 00:12:33:15\nhaving just a presence\n\n00:12:33:15 - 00:12:34:24\non social media\n\n00:12:34:24 - 00:12:36:11\nwhat has it done in your mind\n\n00:12:36:11 - 00:12:38:13\nto your youth group?\n\n00:12:38:13 - 00:12:39:04\nyou know, I'm\n\n00:12:39:04 - 00:12:40:09\ngoing to say something\n\n00:12:40:09 - 00:12:41:20\nthat may be a little bit off\n\n00:12:41:20 - 00:12:42:23\nthe track of this little bit,\n\n00:12:42:23 - 00:12:44:04\nbut it's related to this.\n\n00:12:44:04 - 00:12:45:03\nI think I've noticed\n\n00:12:45:03 - 00:12:46:02\na lot more people\n\n00:12:46:02 - 00:12:47:09\noutside of my ministry\n\n00:12:47:09 - 00:12:48:04\nare being reached\n\n00:12:48:04 - 00:12:49:13\nthan just my students.\n\n00:12:49:13 - 00:12:50:00\nThere's people\n\n00:12:50:00 - 00:12:51:13\nthat see my videos\n\n00:12:51:13 - 00:12:52:13\nthat that are like,\n\n00:12:52:13 - 00:12:53:13\nnot from our ministry,\n\n00:12:53:13 - 00:12:54:11\nthat are like, inspired\n\n00:12:54:11 - 00:12:55:16\nand like asking questions\n\n00:12:55:16 - 00:12:57:05\nand like, where is CSM at?\n\n00:12:57:05 - 00:12:58:01\nAnd all this stuff.\n\n00:12:58:01 - 00:12:58:07\nAnd they\n\n00:12:58:07 - 00:12:58:14\nmay not\n\n00:12:58:14 - 00:12:59:21\neven be from around the area,\n\n00:12:59:21 - 00:13:01:06\nbut they're like curious\n\n00:13:01:06 - 00:13:02:16\nand finding things.\n\n00:13:02:16 - 00:13:03:03\nAnd we're starting\n\n00:13:03:03 - 00:13:04:02\nto get more students now\n\n00:13:04:02 - 00:13:05:06\nand like seeing my videos\n\n00:13:05:06 - 00:13:05:16\nand being in\n\n00:13:05:16 - 00:13:06:07\nand following things.\n\n00:13:06:07 - 00:13:06:19\nAnd actually,\n\n00:13:06:19 - 00:13:07:10\nwe copied off\n\n00:13:07:10 - 00:13:08:01\nyour guy's church\n\n00:13:08:01 - 00:13:08:24\none time you did this thing\n\n00:13:08:24 - 00:13:09:10\nwhere you went up\n\n00:13:09:10 - 00:13:10:19\nto students and go,\n\n00:13:10:19 - 00:13:12:08\nhey, you know,\n\n00:13:12:08 - 00:13:13:22\ndo you follow Cross Creek,\n\n00:13:13:22 - 00:13:14:13\nyour church?\n\n00:13:14:13 - 00:13:15:00\nAnd I go, hey,\n\n00:13:15:00 - 00:13:15:14\ndo you follow\n\n00:13:15:14 - 00:13:17:00\nCSM on on TikTok\n\n00:13:17:00 - 00:13:17:24\nor do you follow CSM\n\n00:13:17:24 - 00:13:19:21\non, you know, Instagram?\n\n00:13:19:21 - 00:13:21:09\nAnd they're always scrambling\n\n00:13:21:09 - 00:13:22:20\nand they show their phone\n\n00:13:22:20 - 00:13:23:14\nand they either know\n\n00:13:23:14 - 00:13:24:01\nwho they do\n\n00:13:24:01 - 00:13:25:01\nor because of that,\n\n00:13:25:01 - 00:13:25:24\nthey start following.\n\n00:13:25:24 - 00:13:27:01\nYou know,\n\n00:13:27:01 - 00:13:28:19\nI think it's just\n\n00:13:28:19 - 00:13:31:03\nso important to be present\n\n00:13:31:03 - 00:13:32:01\nthere.\n\n00:13:32:01 - 00:13:35:03\nand, give them an avenue\n\n00:13:35:03 - 00:13:36:10\nwhere they can\n\n00:13:36:10 - 00:13:37:19\nif they missed a week\n\n00:13:37:19 - 00:13:38:24\nand I, I don't always do it,\n\n00:13:38:24 - 00:13:40:10\nbut I try to do a recap video\n\n00:13:40:10 - 00:13:41:14\nfrom the week before\n\n00:13:41:14 - 00:13:42:00\nand talk\n\n00:13:42:00 - 00:13:43:24\nmore about different messages.\n\n00:13:43:24 - 00:13:47:12\nAnd, I think they need that\n\n00:13:47:12 - 00:13:48:00\nto kind of\n\n00:13:48:00 - 00:13:48:21\nif they're not there, like,\n\n00:13:48:21 - 00:13:49:08\nhey, they can\n\n00:13:49:08 - 00:13:50:17\nthey can see what's going on.\n\n00:13:50:17 - 00:13:52:04\nSo that's, that's really good.\n\n00:13:52:04 - 00:13:53:09\nYeah.\n\n00:13:53:09 - 00:13:54:15\nWell and it’s even like\n\n00:13:54:15 - 00:13:55:16\nYa know\n\n00:13:55:16 - 00:13:56:17\nyou even said it\n\n00:13:56:17 - 00:13:57:18\nthere, like\n\n00:13:57:18 - 00:13:59:24\njust by doing like something\n\n00:13:59:24 - 00:14:01:05\nsome little like\n\n00:14:01:05 - 00:14:02:12\nchallenge thing\n\n00:14:02:12 - 00:14:03:12\nlike it created like\n\n00:14:03:12 - 00:14:04:01\na fun\n\n00:14:04:01 - 00:14:04:18\nYeah.\n\n00:14:04:18 - 00:14:05:12\nmoment.\n\n00:14:05:12 - 00:14:06:02\nYeah.\n\n00:14:06:02 - 00:14:06:17\nAnd then if\n\n00:14:06:17 - 00:14:07:22\nyou do go around\n\n00:14:07:22 - 00:14:08:13\nand you’re kinda like\n\n00:14:08:13 - 00:14:10:17\ndoing man on the street-style videos\n\n00:14:10:17 - 00:14:11:07\nand you’re\n\n00:14:11:07 - 00:14:12:18\ninterviewing people and tryina\n\n00:14:12:18 - 00:14:14:08\ncatch em not following you,\n\n00:14:14:08 - 00:14:15:07\nor prove to\n\n00:14:15:07 - 00:14:17:02\npeople that they are following you.\n\n00:14:17:02 - 00:14:18:24\nThen later, they’re gonna look\n\n00:14:18:24 - 00:14:20:02\nfor that online.\n\n00:14:20:02 - 00:14:22:03\nRight? And then that’s gonna create\n\n00:14:22:03 - 00:14:23:09\nand organic moment\n\n00:14:23:09 - 00:14:25:10\nan organic shareable moment\n\n00:14:25:10 - 00:14:26:09\nthat they might\n\n00:14:26:09 - 00:14:27:18\nshow their friends\n\n00:14:27:18 - 00:14:28:19\n“Hey, check this video out!”\n\n00:14:28:19 - 00:14:30:04\nor something like that, right?\n\n00:14:30:04 - 00:14:31:09\nlike something that they could even\n\n00:14:31:09 - 00:14:33:02\nthen be proud of\n\n00:14:33:02 - 00:14:34:05\nYa know, and so there’s\n\n00:14:34:05 - 00:14:36:15\nI think, opportunity\n\n00:14:36:15 - 00:14:37:16\nNot\n\n00:14:37:16 - 00:14:39:21\njust with people who don’t go to your church\n\n00:14:39:21 - 00:14:40:18\nBut also,\n\n00:14:40:18 - 00:14:42:12\nwith students that are\n\n00:14:42:12 - 00:14:43:03\nYeah.\n\n00:14:43:03 - 00:14:43:17\nin your youth ministry.\n\n00:14:43:17 - 00:14:45:12\nthat can, ya know\n\n00:14:45:12 - 00:14:46:14\nhelp them feel\n\n00:14:46:14 - 00:14:48:07\nlike some sort of sense of ownership\n\n00:14:48:07 - 00:14:49:22\nand some sort of like, win\n\n00:14:49:22 - 00:14:52:06\nin and through your social media\n\n00:14:52:06 - 00:14:53:15\nit’s in the\n\n00:14:53:15 - 00:14:54:21\nit’s a really low\n\n00:14:54:21 - 00:14:55:19\nhanging fruit there, ya know?\n\n00:14:55:19 - 00:14:56:05\nYeah.\n\n00:14:56:05 - 00:14:56:11\nAnd I\n\n00:14:56:11 - 00:14:57:20\nfeel like a lot of people.\n\n00:14:57:20 - 00:14:58:14\nA lot of students,\n\n00:14:58:14 - 00:14:59:18\nspecifically students\n\n00:14:59:18 - 00:15:02:00\nwant to see other students.\n\n00:15:02:00 - 00:15:02:09\nSorry.\n\n00:15:02:09 - 00:15:03:13\nOn videos\n\n00:15:03:13 - 00:15:04:13\nand, like, in things\n\n00:15:04:13 - 00:15:05:12\ninstead of just me.\n\n00:15:05:12 - 00:15:06:10\nJust Jessica.\n\n00:15:06:10 - 00:15:07:06\nThat's the leader.\n\n00:15:07:06 - 00:15:08:07\nThey want to see students.\n\n00:15:08:07 - 00:15:09:02\nAnd when they see students,\n\n00:15:09:02 - 00:15:10:02\nthey're more attentive\n\n00:15:10:02 - 00:15:10:17\nto watch\n\n00:15:10:17 - 00:15:11:07\nand kind of\n\n00:15:11:07 - 00:15:12:10\nparticipate with it\n\n00:15:12:10 - 00:15:13:16\nwhen when they're there\n\n00:15:13:16 - 00:15:14:02\ninstead of\n\n00:15:14:02 - 00:15:14:21\njust adults\n\n00:15:14:21 - 00:15:16:01\nkind of sharing recaps\n\n00:15:16:01 - 00:15:16:12\nor whatever\n\n00:15:16:12 - 00:15:18:02\nthat may look like, you know?\n\n00:15:18:02 - 00:15:18:17\nSo I've learned that\n\n00:15:18:17 - 00:15:19:16\nkind of the hard way\n\n00:15:19:16 - 00:15:21:09\na little bit, you know, so.\n\n00:15:21:09 - 00:15:21:24\nYeah, for sure.\n\n00:15:21:24 - 00:15:24:02\nAnd we’re all just trying stuff, right?\n\n00:15:24:02 - 00:15:26:04\nLike what I did, when I moved here\n\n00:15:26:04 - 00:15:29:20\nI guess just about two years ago, now\n\n00:15:29:20 - 00:15:31:23\nwhen I moved here like\n\n00:15:31:23 - 00:15:33:15\nmy strategy that I brought in is\n\n00:15:33:15 - 00:15:35:18\nnot the same strategy that I have today\n\n00:15:35:18 - 00:15:38:04\nSo, as you get going\n\n00:15:38:04 - 00:15:40:02\nand I think that’s a good encouragement too\n\n00:15:40:02 - 00:15:41:07\nback to the question a minute ago\n\n00:15:41:07 - 00:15:42:14\nlike just get started\n\n00:15:42:14 - 00:15:43:03\nYeah.\n\n00:15:43:03 - 00:15:44:02\nand once you get started\n\n00:15:44:02 - 00:15:45:08\nyou’ll start to like uncover things\n\n00:15:45:08 - 00:15:46:08\nthat you didn’t know\n\n00:15:46:08 - 00:15:46:23\nRight? Like\n\n00:15:46:23 - 00:15:47:23\na great example\n\n00:15:47:23 - 00:15:50:14\nin our context is\n\n00:15:50:14 - 00:15:52:00\nwe had a resident, Caleb\n\n00:15:52:00 - 00:15:52:18\ntwo videos ago\n\n00:15:52:18 - 00:15:53:05\nI’ll link it right here\n\n00:15:53:05 - 00:15:54:02\nCaleb\n\n00:15:54:02 - 00:15:55:10\nBut he\n\n00:15:55:10 - 00:15:56:18\nhad this idea\n\n00:15:56:18 - 00:15:59:02\nabout this thing called the Social Challenge\n\n00:15:59:02 - 00:16:00:10\nand we would do a film\n\n00:16:00:10 - 00:16:02:08\na filming of it every single Wednesday night\n\n00:16:02:08 - 00:16:04:01\nand he wanted that to be like\n\n00:16:04:01 - 00:16:05:21\na long form version of a YouTube video\n\n00:16:05:21 - 00:16:06:21\nand so\n\n00:16:06:21 - 00:16:08:17\nwe did that for a semester\n\n00:16:08:17 - 00:16:10:15\nand I mean, that, that\n\n00:16:10:15 - 00:16:12:01\nproject would eat his lunch\n\n00:16:12:01 - 00:16:13:11\ncuz he would do it on a Wednesday night\n\n00:16:13:11 - 00:16:15:00\nand then he would work all day\n\n00:16:15:00 - 00:16:16:14\non a Thursday on it\n\n00:16:16:14 - 00:16:17:22\nand he didn’t work on Fridays\n\n00:16:17:22 - 00:16:19:15\nso like his whole Thursday\n\n00:16:19:15 - 00:16:22:08\nwas eaten up by getting this social challenge edited\n\n00:16:22:08 - 00:16:23:05\nposted\n\n00:16:23:05 - 00:16:25:03\nup and live on YouTube\n\n00:16:25:03 - 00:16:27:03\nand. But we, so we\n\n00:16:27:03 - 00:16:29:03\nkilled the long-form version of it\n\n00:16:29:03 - 00:16:30:10\nbecause it was like the\n\n00:16:30:10 - 00:16:32:19\ntime factor. Like the immediacy of it\n\n00:16:32:19 - 00:16:35:07\nBut we shifted it to more short style\n\n00:16:35:07 - 00:16:36:07\nmore challenge style\n\n00:16:36:07 - 00:16:38:03\nand what that’s done\n\n00:16:38:03 - 00:16:39:12\nis that has like\n\n00:16:39:12 - 00:16:41:11\nyou said, that has put so many more\n\n00:16:41:11 - 00:16:42:18\nstudents on our\n\n00:16:42:18 - 00:16:43:12\nplatform\n\n00:16:43:12 - 00:16:45:08\nso we’ve taken the same block of time\n\n00:16:45:08 - 00:16:46:19\nthat we would have taken to shoot\n\n00:16:46:19 - 00:16:47:24\none big long video\n\n00:16:47:24 - 00:16:49:21\nand we’ll just shoot like 5\n\n00:16:49:21 - 00:16:50:06\nOkay.\n\n00:16:50:06 - 00:16:50:24\nFive shorts.\n\n00:16:50:24 - 00:16:52:15\nAnd then we can just bank them\n\n00:16:52:15 - 00:16:54:00\nAnd so we got em\n\n00:16:54:00 - 00:16:54:20\nLike I got in my\n\n00:16:54:20 - 00:16:56:19\nfolder right now, I got like\n\n00:16:56:19 - 00:16:57:19\n5 or 6\n\n00:16:57:19 - 00:16:59:06\nof like a certain style of game\n\n00:16:59:06 - 00:17:00:06\nwe call them drafts\n\n00:17:00:06 - 00:17:01:04\nand then I got 5 or 6\n\n00:17:01:04 - 00:17:02:10\nof another certain style of game\n\n00:17:02:10 - 00:17:03:15\nwe call it 7 Questions\n\n00:17:03:15 - 00:17:04:10\nYeah.\n\n00:17:04:10 - 00:17:05:09\nAnd so like I have\n\n00:17:05:09 - 00:17:07:17\nSome pretty like set\n\n00:17:07:17 - 00:17:09:06\nwhat I post every day\n\n00:17:09:06 - 00:17:11:00\nand when I post certain things\n\n00:17:11:00 - 00:17:11:23\nbut like\n\n00:17:11:23 - 00:17:13:06\nwhen I don’t have something\n\n00:17:13:06 - 00:17:14:19\nor when I need something to kinda\n\n00:17:14:19 - 00:17:15:08\nfill the gaps\n\n00:17:15:08 - 00:17:16:03\nlike I got those\n\n00:17:16:03 - 00:17:16:08\nYeah.\n\n00:17:16:08 - 00:17:16:11\nYeah.\n\n00:17:16:11 - 00:17:17:01\nThey’re just sitting\n\n00:17:17:01 - 00:17:17:22\nright there. And so\n\n00:17:17:22 - 00:17:20:06\nwe stumbled into that\n\n00:17:20:06 - 00:17:21:18\nRight? Like what we started with\n\n00:17:21:18 - 00:17:23:03\nthe idea of the social challenge\n\n00:17:23:03 - 00:17:23:24\nwhat we started with\n\n00:17:23:24 - 00:17:25:12\nis not what it is now\n\n00:17:25:12 - 00:17:26:01\nYeah.\n\n00:17:26:01 - 00:17:27:09\nAnd what’s cool, is like\n\n00:17:27:09 - 00:17:29:08\nit, in the room\n\n00:17:29:08 - 00:17:30:13\nlike in our programming\n\n00:17:30:13 - 00:17:32:02\nit’s still called the same thing\n\n00:17:32:02 - 00:17:33:02\nfrom when it started\n\n00:17:33:02 - 00:17:34:15\nto what it is today\n\n00:17:34:15 - 00:17:36:14\nwe still call it the “Social Challenge”\n\n00:17:36:14 - 00:17:37:20\nso students know what it is\n\n00:17:37:20 - 00:17:39:16\nand students know there’s an opportunity\n\n00:17:39:16 - 00:17:40:16\nfor them to compete\n\n00:17:40:16 - 00:17:41:23\nand get on camera\n\n00:17:41:23 - 00:17:43:05\nand they love that stuff\n\n00:17:43:05 - 00:17:43:20\nThat's awesome.\n\n00:17:43:20 - 00:17:45:12\nAnd it’s opt-in-able\n\n00:17:45:12 - 00:17:46:11\nthough, ya know?\n\n00:17:46:11 - 00:17:47:19\nand that’s the nice part\n\n00:17:47:19 - 00:17:49:00\nis like we say, “Hey”\n\n00:17:49:00 - 00:17:50:18\n“During free time, if anyone wants\n\n00:17:50:18 - 00:17:52:01\nto come do the Social Challenge\n\n00:17:52:01 - 00:17:53:09\nwe’ll be back here in this room.”\n\n00:17:53:09 - 00:17:56:10\nAnd so it’s not forced\n\n00:17:56:10 - 00:17:56:19\nYeah.\n\n00:17:56:19 - 00:17:57:06\nWe’re not making anyone\n\n00:17:57:06 - 00:17:58:12\nwho is shy or whatever\n\n00:17:58:12 - 00:17:59:06\nhave to get on it\n\n00:17:59:06 - 00:17:59:24\nBut then you know\n\n00:17:59:24 - 00:18:01:19\nthere’s definitely kids who DO want to be on it\n\n00:18:01:19 - 00:18:02:12\nYeah.\n\n00:18:02:12 - 00:18:03:19\nAnd they’re like banging down the door\n\n00:18:03:19 - 00:18:04:07\nto get in there\n\n00:18:04:07 - 00:18:05:00\nDo you have, like,\n\n00:18:05:00 - 00:18:06:07\nthe same, like,\n\n00:18:06:07 - 00:18:07:15\nsmaller, kind of smaller\n\n00:18:07:15 - 00:18:08:03\ngroup of students\n\n00:18:08:03 - 00:18:08:12\nthat always\n\n00:18:08:12 - 00:18:09:05\nwant to be on videos?\n\n00:18:09:05 - 00:18:09:23\nOr do you have a pretty good\n\n00:18:09:23 - 00:18:10:17\nvariety of students?\n\n00:18:10:17 - 00:18:11:13\nI want to be on videos\n\n00:18:11:13 - 00:18:12:12\nbecause I feel like it's\n\n00:18:12:12 - 00:18:13:07\nkind of slim for me.\n\n00:18:13:07 - 00:18:14:02\nof kids that actually\n\n00:18:14:02 - 00:18:16:12\nwant to be on video.\n\n00:18:16:12 - 00:18:17:19\nYeah, I mean it’s\n\n00:18:17:19 - 00:18:19:05\nYeah, I think it’s\n\n00:18:19:05 - 00:18:20:12\nthe same kinda group\n\n00:18:20:12 - 00:18:21:02\nYeah.\n\n00:18:21:02 - 00:18:22:13\nthe same like middle school\n\n00:18:22:13 - 00:18:23:02\nboys\n\n00:18:23:02 - 00:18:23:23\nYeah.\n\n00:18:23:23 - 00:18:24:18\nlike the kid who edited\n\n00:18:24:18 - 00:18:26:02\nis the kid who’s always on ‘em, too.\n\n00:18:26:03 - 00:18:26:18\nYeah yeah\n\n00:18:26:18 - 00:18:27:08\nyeah yeah.\n\n00:18:27:08 - 00:18:28:07\nLike he’s a\n\n00:18:28:07 - 00:18:31:07\nhe’s very camera hungry\n\n00:18:31:07 - 00:18:32:14\nYeah yeah.\n\n00:18:32:14 - 00:18:33:12\nAnd that’s ok\n\n00:18:33:12 - 00:18:35:01\neveryone’s gonna go through waves\n\n00:18:35:01 - 00:18:35:22\nthis kid doesn’t\n\n00:18:35:22 - 00:18:38:20\nhe’s a 6th grade-7th grade boy\n\n00:18:38:20 - 00:18:41:03\nhe’s not insecure about anything\n\n00:18:41:03 - 00:18:41:21\nThat's awesome\n\n00:18:41:21 - 00:18:42:24\nBut like one day he will be\n\n00:18:42:24 - 00:18:46:01\nHe probably won’t be that kid\n\n00:18:46:01 - 00:18:48:10\nfor his entire youth ministry career\n\n00:18:48:10 - 00:18:49:04\nRight?\n\n00:18:49:04 - 00:18:51:07\nAnd so like, you just\n\n00:18:51:07 - 00:18:53:13\nthat’s the nice part is you can offer that\n\n00:18:53:13 - 00:18:55:00\nand if you got kids\n\n00:18:55:00 - 00:18:56:20\nThe other fun thing we’ve started to do\n\n00:18:56:20 - 00:18:58:21\nBeyond just\n\n00:18:58:21 - 00:19:00:06\nbeing on camera\n\n00:19:00:06 - 00:19:01:17\nis like helping run the camera\n\n00:19:01:17 - 00:19:04:06\nAnd so like maybe they don’t wanna be on the camera\n\n00:19:04:06 - 00:19:06:04\nbut maybe they can be like behind the scenes\n\n00:19:06:04 - 00:19:06:23\nor edit\n\n00:19:06:23 - 00:19:07:14\nYeah.\n\n00:19:07:14 - 00:19:08:23\nAnd that- students love\n\n00:19:08:23 - 00:19:10:14\ngetting a chance to do that\n\n00:19:10:14 - 00:19:12:10\nAnd the more, I guess the older I’m getting\n\n00:19:12:10 - 00:19:13:23\nthe more I’m trying to figure out, like “How can I\n\n00:19:13:23 - 00:19:16:08\nnot just do student ministry\n\n00:19:16:08 - 00:19:16:24\nfor students,\n\n00:19:16:24 - 00:19:17:13\nbut how can I\n\n00:19:17:13 - 00:19:19:03\nlet students do student ministry for students?”\n\n00:19:19:03 - 00:19:19:23\nThat's good.\n\n00:19:19:23 - 00:19:23:14\nSo that’s one of the things we’re trying to pursue\n\n00:19:23:14 - 00:19:25:10\nBut Nate, tell me what\n\n00:19:25:10 - 00:19:27:12\nin your context has\n\n00:19:27:12 - 00:19:30:13\nbeen the most fun, or most effective thing?\n\n00:19:30:13 - 00:19:31:08\nthat you’ve done\n\n00:19:31:08 - 00:19:32:19\njust with regard to digital\n\n00:19:32:19 - 00:19:33:11\nit doesn’t have to be\n\n00:19:33:11 - 00:19:35:18\nsocial media- anything, it can be anything\n\n00:19:35:18 - 00:19:38:09\nany sort of thing in the digital space\n\n00:19:38:09 - 00:19:40:04\nWell, I'll be honest.\n\n00:19:40:04 - 00:19:41:16\nI've really recently\n\n00:19:41:16 - 00:19:43:10\nkind of started a. And this.\n\n00:19:43:10 - 00:19:43:22\nI don't even know\n\n00:19:43:22 - 00:19:44:18\nif you consider this\n\n00:19:44:18 - 00:19:45:11\nwhat you're looking at,\n\n00:19:45:11 - 00:19:47:17\nbut I started a Snapchat,\n\n00:19:47:17 - 00:19:50:03\ngroup with our students,\n\n00:19:50:03 - 00:19:51:12\nand I go, hey, invite.\n\n00:19:51:12 - 00:19:53:00\nAnd that's a it's\n\n00:19:53:00 - 00:19:53:24\nme social media\n\n00:19:53:24 - 00:19:54:20\ninvite\n\n00:19:54:20 - 00:19:56:00\nanyone that is\n\n00:19:56:00 - 00:19:57:19\nthat is not that\n\n00:19:57:19 - 00:19:59:01\nI don't have access to\n\n00:19:59:01 - 00:20:00:16\ninto this group chat.\n\n00:20:00:16 - 00:20:01:19\nAnd people are just adding\n\n00:20:01:19 - 00:20:02:15\npeople as we go.\n\n00:20:02:15 - 00:20:03:12\nAnd as soon as I add\n\n00:20:03:12 - 00:20:03:24\nsomeone else\n\n00:20:03:24 - 00:20:04:16\nand they have friends\n\n00:20:04:16 - 00:20:06:06\nthat are from CSM, I'm them.\n\n00:20:06:06 - 00:20:06:22\nAnd it's like\n\n00:20:06:22 - 00:20:08:00\nthe group is grown,\n\n00:20:08:00 - 00:20:08:17\nbut the more people\n\n00:20:08:17 - 00:20:09:02\nthat are in there,\n\n00:20:09:02 - 00:20:10:04\nthe more it gets blown up.\n\n00:20:10:04 - 00:20:10:22\nIt's been fun to\n\n00:20:10:22 - 00:20:11:13\njust kind of see it\n\n00:20:11:13 - 00:20:12:18\nexpand slowly\n\n00:20:12:18 - 00:20:13:08\nthroughout\n\n00:20:13:08 - 00:20:14:15\nthe last couple weeks.\n\n00:20:14:15 - 00:20:14:21\nThat's\n\n00:20:14:21 - 00:20:15:04\nsomething that\n\n00:20:15:04 - 00:20:16:01\nI'm excited about\n\n00:20:16:01 - 00:20:17:06\nbecause it's like it's\n\n00:20:17:06 - 00:20:18:08\na different way of connecting.\n\n00:20:18:08 - 00:20:19:04\nWe have GroupMe\n\n00:20:19:04 - 00:20:19:19\nand we connect through\n\n00:20:19:19 - 00:20:20:24\nGroupMe mainly,\n\n00:20:20:24 - 00:20:22:00\nbut I think Snapchat\n\n00:20:22:00 - 00:20:22:23\nshould have a funner,\n\n00:20:22:23 - 00:20:25:07\nlike fun, fun way to like\n\n00:20:25:07 - 00:20:26:12\nsend funny pictures\n\n00:20:26:12 - 00:20:27:15\nand whatever.\n\n00:20:27:15 - 00:20:28:16\nLike you can best group\n\n00:20:28:16 - 00:20:29:10\nlike this\n\n00:20:29:10 - 00:20:30:23\nkid was blown it up\n\n00:20:30:23 - 00:20:32:11\nwith with like\n\n00:20:32:11 - 00:20:33:24\nfilters of people's faces\n\n00:20:33:24 - 00:20:35:09\nbeing all distorted and stuff.\n\n00:20:35:09 - 00:20:36:23\nAnd just as he's being goofy\n\n00:20:36:23 - 00:20:37:19\nand I don't know\n\n00:20:37:19 - 00:20:38:13\nif that answers your question\n\n00:20:38:13 - 00:20:39:08\nthe way you wanted me to,\n\n00:20:39:08 - 00:20:40:14\nbut it's just, you know.\n\n00:20:40:14 - 00:20:41:03\nYeah, no, it’s great!\n\n00:20:41:03 - 00:20:42:02\nI mean it’s\n\n00:20:42:02 - 00:20:43:01\nthat’s the thing, like\n\n00:20:43:01 - 00:20:44:09\nevery church is different, right?\n\n00:20:44:09 - 00:20:45:17\nSo I’m not going into this with any sorta\n\n00:20:45:17 - 00:20:46:19\nlike agenda\n\n00:20:46:19 - 00:20:47:09\nI’m just tryina get\n\n00:20:47:09 - 00:20:50:04\nto know what real youth pastors\n\n00:20:50:04 - 00:20:51:14\nand real churches are doing\n\n00:20:51:14 - 00:20:53:12\nlike to connect with students\n\n00:20:53:12 - 00:20:55:00\nand that’s a great example, because\n\n00:20:55:00 - 00:20:57:10\nyouth ministry 15 years ago\n\n00:20:57:10 - 00:20:58:06\nlike you don’t have that\n\n00:20:58:06 - 00:20:58:16\nopportunity\n\n00:20:58:16 - 00:20:59:10\nYeah. Yeah, yeah, yeah.\n\n00:20:59:10 - 00:21:01:02\nWhether\n\n00:21:01:02 - 00:21:02:09\nCuz like our church\n\n00:21:02:09 - 00:21:03:18\ndoesn’t let us use Snapchat\n\n00:21:03:18 - 00:21:04:10\nOh, really?\n\n00:21:04:10 - 00:21:06:01\nWhether it’s Snapchat\n\n00:21:06:01 - 00:21:07:10\nor whether it’s GroupMe\n\n00:21:07:10 - 00:21:08:16\nor whether it’s a Group Message\n\n00:21:08:16 - 00:21:11:09\nor whether it’s an Instagram DM Group\n\n00:21:12:15 - 00:21:13:18\nThe concept\n\n00:21:13:18 - 00:21:14:22\nis a group message\n\n00:21:14:22 - 00:21:15:14\nYeah.\n\n00:21:15:14 - 00:21:17:15\nYou and I, if we were youth pastors\n\n00:21:17:15 - 00:21:18:14\nfifteen years ago\n\n00:21:18:14 - 00:21:20:12\nwe don’t have that opportunity\n\n00:21:20:12 - 00:21:21:01\nYeah.\n\n00:21:21:01 - 00:21:22:11\nThat doesn’t exist\n\n00:21:22:11 - 00:21:24:19\nAnd so, that’s why I say\n\n00:21:24:19 - 00:21:26:19\nit’s so important for youth pastors to just\n\n00:21:26:19 - 00:21:27:22\nfigure something out, because\n\n00:21:27:22 - 00:21:29:19\nlook at that opportunity\n\n00:21:29:19 - 00:21:31:06\nlike you have a chance to\n\n00:21:31:06 - 00:21:32:23\nmessage your students\n\n00:21:32:23 - 00:21:34:22\non like a Tuesday morning\n\n00:21:34:22 - 00:21:35:12\nYeah.\n\n00:21:35:12 - 00:21:36:06\nlike otherwise you would have\n\n00:21:36:06 - 00:21:37:03\nhad to wait for them to\n\n00:21:37:03 - 00:21:37:17\nYeah.\n\n00:21:37:17 - 00:21:38:17\ncome to you\n\n00:21:38:17 - 00:21:40:01\nto be a captive audience\n\n00:21:40:01 - 00:21:40:12\nYeah.\n\n00:21:40:12 - 00:21:42:03\nBut now we have the ability to\n\n00:21:42:03 - 00:21:43:14\nAnd there’s like\n\n00:21:43:14 - 00:21:45:09\nthere’s checks and balances within that\n\n00:21:45:09 - 00:21:47:01\nand there’s times where that can get abused\n\n00:21:47:01 - 00:21:48:11\nbut at the end of the day, like\n\n00:21:48:11 - 00:21:50:00\nThe opportunity that we have is fantastic\n\n00:21:50:00 - 00:21:50:09\nYeah.\n\n00:21:50:09 - 00:21:51:20\nSo, it’s\n\n00:21:51:20 - 00:21:53:19\nImportant I think to lean into that\n\n00:21:53:19 - 00:21:54:21\nWe should ask our dad\n\n00:21:54:21 - 00:21:55:13\nhow he did that\n\n00:21:55:13 - 00:21:56:18\nwhen he was a youth pastor.\n\n00:21:56:18 - 00:21:58:05\nYou know, just to see for him.\n\n00:21:58:05 - 00:21:59:02\nFifteen years ago?\n\n00:21:59:02 - 00:21:59:08\nWhat?\n\n00:21:59:08 - 00:22:00:05\nBecause he was doing it. What?\n\n00:22:00:05 - 00:22:01:05\nIt was like not many.\n\n00:22:01:05 - 00:22:02:05\nThere wasn't cell phones,\n\n00:22:02:05 - 00:22:02:12\nyou know.\n\n00:22:02:12 - 00:22:03:08\nSo how do you.\n\n00:22:03:08 - 00:22:04:16\nWell yeah, you just didn’t\n\n00:22:04:16 - 00:22:05:16\ndo a group chat\n\n00:22:05:16 - 00:22:06:03\nYeah.\n\n00:22:06:03 - 00:22:08:00\nIt was all about the in-person\n\n00:22:08:00 - 00:22:08:12\nIt was.\n\n00:22:08:12 - 00:22:09:01\nYeah.\n\n00:22:09:01 - 00:22:11:08\nAnd that’s the struggle\n\n00:22:11:08 - 00:22:13:14\nRight? Like the struggle now\n\n00:22:13:14 - 00:22:14:22\nsometimes when\n\n00:22:14:22 - 00:22:16:07\nyou introduce an idea of digital\n\n00:22:16:07 - 00:22:18:13\nthere may be an older\n\n00:22:18:13 - 00:22:21:03\ngeneration or demographic\n\n00:22:21:03 - 00:22:24:00\nthat remembers it done a different way\n\n00:22:24:00 - 00:22:26:19\nAnd no shade on that or them\n\n00:22:26:19 - 00:22:28:06\nbut the fact is we just\n\n00:22:28:06 - 00:22:29:14\nlive in a different day\n\n00:22:29:14 - 00:22:30:21\nAnd so\n\n00:22:30:21 - 00:22:33:02\nand whatever\n\n00:22:33:02 - 00:22:36:12\nAnd so however they were doing things before\n\n00:22:36:12 - 00:22:39:03\nteenagers have zero concept of that today\n\n00:22:39:03 - 00:22:39:08\nYeah.\n\n00:22:39:08 - 00:22:39:21\nYeah, yeah.\n\n00:22:39:21 - 00:22:41:09\nThey are digital natives\n\n00:22:41:09 - 00:22:42:15\nand digital dependents\n\n00:22:42:15 - 00:22:44:07\nAnd so to\n\n00:22:44:07 - 00:22:45:12\nnot have something\n\n00:22:45:12 - 00:22:48:04\nRight? And that’s the thing when I hear arguments\n\n00:22:48:04 - 00:22:49:11\nfrom youth pastors who say:\n\n00:22:49:11 - 00:22:50:20\n“Well, I don’t use social”\n\n00:22:50:20 - 00:22:52:08\n“Well do you have a group chat?”\n\n00:22:52:08 - 00:22:53:08\n“Well yeah we have a group chat!”\n\n00:22:53:08 - 00:22:54:22\n“Well, you’re doing something!”\n\n00:22:54:22 - 00:22:56:10\nYou’re not doing nothing\n\n00:22:56:10 - 00:22:57:24\nAnd so there’s\n\n00:22:57:24 - 00:23:00:08\nThat’s the thing I love, I love that\n\n00:23:00:08 - 00:23:02:17\nthe sky is legitimately the limit\n\n00:23:02:17 - 00:23:05:06\nWherever your creativity will lead you\n\n00:23:05:06 - 00:23:06:06\nin today’s day-in-age\n\n00:23:06:06 - 00:23:07:19\nyou can do\n\n00:23:07:19 - 00:23:08:17\nyou can do anything\n\n00:23:08:17 - 00:23:10:12\nRight? And it can be\n\n00:23:10:12 - 00:23:12:19\nas robust of a strategy as you want\n\n00:23:12:19 - 00:23:13:24\nor it can be as like\n\n00:23:13:24 - 00:23:16:14\npaired down and focused on your kids\n\n00:23:16:14 - 00:23:18:21\nBoth are great, I think\n\n00:23:18:21 - 00:23:19:17\nYeah.\n\n00:23:19:17 - 00:23:21:14\nSo last thing, Nate\n\n00:23:21:14 - 00:23:23:03\nHow do you\n\n00:23:23:03 - 00:23:24:15\nknow something’s working?\n\n00:23:24:15 - 00:23:27:08\nLike when you post something\n\n00:23:27:08 - 00:23:29:07\nOr- how do you know when like\n\n00:23:29:07 - 00:23:31:11\nthat was good. That was a win?\n\n00:23:31:11 - 00:23:33:13\nWhat are some of the things that\n\n00:23:33:13 - 00:23:34:24\nyou look for, whether it be\n\n00:23:34:24 - 00:23:37:03\nlike metrics, like number type things\n\n00:23:37:03 - 00:23:38:05\nOr even just like\n\n00:23:38:05 - 00:23:39:17\nthe word on the street\n\n00:23:39:17 - 00:23:41:06\nor the scuttlebutt that you might hear like\n\n00:23:41:06 - 00:23:43:08\nin the hallways of church\n\n00:23:43:08 - 00:23:44:12\nI think I see\n\n00:23:44:12 - 00:23:45:18\npeople share things.\n\n00:23:45:18 - 00:23:47:03\nEven if it's not a lot of shares.\n\n00:23:47:03 - 00:23:48:10\nLike, there's, like, adult,\n\n00:23:48:10 - 00:23:50:08\nlike adults that are in our\n\n00:23:50:08 - 00:23:50:22\nour ministry\n\n00:23:50:22 - 00:23:52:01\nthat kind of see this stuff,\n\n00:23:52:01 - 00:23:53:07\nand they'll share it.\n\n00:23:53:07 - 00:23:53:24\nOr student\n\n00:23:53:24 - 00:23:55:14\nand multiple students like it.\n\n00:23:55:14 - 00:23:56:14\nWe have a good amount of like\n\n00:23:56:14 - 00:23:56:21\nwe have a good\n\n00:23:56:21 - 00:23:57:21\namount of views.\n\n00:23:57:21 - 00:23:58:10\nIf there's a good\n\n00:23:58:10 - 00:23:59:00\namount of views,\n\n00:23:59:00 - 00:23:59:14\nit means that it's\n\n00:23:59:14 - 00:24:00:13\nkind of catching on.\n\n00:24:00:13 - 00:24:00:24\nHonestly,\n\n00:24:00:24 - 00:24:02:09\nI do a lot more reels,\n\n00:24:02:09 - 00:24:03:15\neven for like picture\n\n00:24:03:15 - 00:24:05:04\non new picture reels.\n\n00:24:05:04 - 00:24:06:14\nAnd they they're,\n\n00:24:06:14 - 00:24:07:03\nthey're ones\n\n00:24:07:03 - 00:24:07:17\nthat kind of\n\n00:24:07:17 - 00:24:08:11\njust to kind of show\n\n00:24:08:11 - 00:24:08:17\nlike what\n\n00:24:08:17 - 00:24:09:02\nwe've done\n\n00:24:09:02 - 00:24:10:08\nin the night of CSM.\n\n00:24:10:08 - 00:24:11:00\nI like to do like\n\n00:24:11:00 - 00:24:12:03\nrecap videos of\n\n00:24:12:03 - 00:24:13:07\nlike what we did\n\n00:24:13:07 - 00:24:14:06\nthat last night\n\n00:24:14:06 - 00:24:16:01\nat CSM or today or whatever,\n\n00:24:16:01 - 00:24:17:10\njust kind of show people\n\n00:24:17:10 - 00:24:19:02\nkind of quickly and pictures\n\n00:24:19:02 - 00:24:20:10\nof what we've been up to you.\n\n00:24:20:10 - 00:24:21:19\nAnd I think I don't\n\n00:24:21:19 - 00:24:22:21\nI think our adults\n\n00:24:22:21 - 00:24:23:21\nlike parents and,\n\n00:24:23:21 - 00:24:25:01\nand the adults in the church\n\n00:24:25:01 - 00:24:26:03\nwant to see what's going on\n\n00:24:26:03 - 00:24:27:05\nwith the students.\n\n00:24:27:05 - 00:24:27:23\nAnd when the adults\n\n00:24:27:23 - 00:24:28:17\nare encouraged\n\n00:24:28:17 - 00:24:30:00\nand and feel\n\n00:24:30:00 - 00:24:31:20\nuplifted by students,\n\n00:24:31:20 - 00:24:33:20\ninspire inspiring others\n\n00:24:33:20 - 00:24:35:19\nto come and and lead\n\n00:24:35:19 - 00:24:36:17\nand leading their friends\n\n00:24:36:17 - 00:24:37:20\nto Christ and\n\n00:24:37:20 - 00:24:39:17\nand getting on stage on Sunday\n\n00:24:39:17 - 00:24:40:01\nmorning\n\n00:24:40:01 - 00:24:41:12\nand leading worship and\n\n00:24:41:12 - 00:24:42:20\nand when they get on\n\n00:24:42:20 - 00:24:44:03\nstage on Sunday morning\n\n00:24:44:03 - 00:24:45:15\nand and share\n\n00:24:45:15 - 00:24:46:14\nthe announcements\n\n00:24:46:14 - 00:24:47:21\nin front of the whole church.\n\n00:24:47:21 - 00:24:48:18\nthat's just\n\n00:24:48:18 - 00:24:49:00\nI think\n\n00:24:49:00 - 00:24:49:19\nthey're inspired by that\n\n00:24:49:19 - 00:24:50:06\nand all that.\n\n00:24:50:06 - 00:24:50:19\nYou know, I,\n\n00:24:50:19 - 00:24:52:20\nI, I capture that stuff and,\n\n00:24:52:20 - 00:24:53:12\nand then I go on\n\n00:24:53:12 - 00:24:53:24\nand share it\n\n00:24:53:24 - 00:24:54:14\nwith their friends.\n\n00:24:54:14 - 00:24:55:20\nHey, this is something that\n\n00:24:55:20 - 00:24:56:21\nthat happened in our church.\n\n00:24:56:21 - 00:24:57:22\nOur students are doing things.\n\n00:24:57:22 - 00:24:59:03\nSo it's all related\n\n00:24:59:03 - 00:24:59:21\nin the social media\n\n00:24:59:21 - 00:25:00:16\nbecause you captured\n\n00:25:00:16 - 00:25:02:03\nthe images and then\n\n00:25:02:03 - 00:25:03:13\nand then you,\n\n00:25:03:13 - 00:25:04:01\nshare it on\n\n00:25:04:01 - 00:25:04:23\nlike your platforms\n\n00:25:04:23 - 00:25:05:18\nto kind of show\n\n00:25:05:18 - 00:25:06:20\nthe world and people\n\n00:25:06:20 - 00:25:07:20\nthat God's up\n\n00:25:07:20 - 00:25:08:06\nto something\n\n00:25:08:06 - 00:25:08:24\nat Calvary Student\n\n00:25:08:24 - 00:25:10:20\nMinistries and, and just,\n\n00:25:10:20 - 00:25:12:11\nyeah, that's mainly it,\n\n00:25:12:11 - 00:25:13:01\nI think, is\n\n00:25:13:01 - 00:25:14:22\njust seeing people inspire\n\n00:25:14:22 - 00:25:17:08\nby what's going on. You know.\n\n00:25:17:08 - 00:25:18:21\nWell and think about it\n\n00:25:18:21 - 00:25:20:24\nif you didn’t have some sort of creative outlet\n\n00:25:20:24 - 00:25:21:22\nto share stuff like that\n\n00:25:21:22 - 00:25:23:07\nlike how would people know?\n\n00:25:23:07 - 00:25:24:03\ncuz if they’re not\n\n00:25:24:03 - 00:25:25:02\nThey would have no idea.\n\n00:25:25:02 - 00:25:26:19\nIf they’re not in the room\n\n00:25:26:19 - 00:25:28:13\nthey don’t know\n\n00:25:28:13 - 00:25:29:08\nExactly.\n\n00:25:29:08 - 00:25:30:02\nThere’s another\n\n00:25:30:02 - 00:25:31:23\nYou just stepped in another benefit\n\n00:25:31:23 - 00:25:32:24\nRight, like?\n\n00:25:32:24 - 00:25:35:22\nPeople, adults, parents\n\n00:25:35:22 - 00:25:38:18\nPastors, elders\n\n00:25:38:18 - 00:25:40:22\nwho are not coming to youth group\n\n00:25:40:22 - 00:25:42:08\non Wednesday nights or Sunday nights\n\n00:25:42:08 - 00:25:44:09\nEspecially not frequently\n\n00:25:44:09 - 00:25:45:14\nYou can help them\n\n00:25:45:14 - 00:25:48:17\nYa know, that’s a win for you\n\n00:25:48:17 - 00:25:49:23\nMaybe as a youth pastor too\n\n00:25:49:23 - 00:25:52:01\nJust putting some of that stuff out there\n\n00:25:52:01 - 00:25:53:02\nYeah.\n\n00:25:53:02 - 00:25:54:13\nLike Nate said\n\n00:25:54:13 - 00:25:57:17\n“It’s not as hard as you think it might be.”\n\n00:25:57:17 - 00:25:59:01\nYeah.\n\n00:25:59:01 - 00:25:59:18\nSo last word\n\n00:25:59:18 - 00:26:01:13\nlast final bit of encouragement\n\n00:26:01:13 - 00:26:03:14\nWhat would you say to someone who\n\n00:26:03:14 - 00:26:04:20\nis on the fence\n\n00:26:04:20 - 00:26:05:20\nWho’s\n\n00:26:05:20 - 00:26:08:00\nmaybe like you a year and a half ago, is like\n\n00:26:08:00 - 00:26:09:14\n“I’m not sure about all this stuff.”\n\n00:26:09:14 - 00:26:11:05\nWhat’s one thing\n\n00:26:11:05 - 00:26:12:19\nThat you would say like, “Hey, do this”\n\n00:26:12:19 - 00:26:15:18\nJust. Just do this one thing\n\n00:26:15:18 - 00:26:18:14\nThis week?\n\n00:26:18:14 - 00:26:19:23\nYeah, that's a tough question.\n\n00:26:19:23 - 00:26:22:23\nI would say like.\n\n00:26:23:02 - 00:26:23:19\nLike kind of\n\n00:26:23:19 - 00:26:24:16\nlike what you said.\n\n00:26:24:16 - 00:26:25:18\nGive it a shot\n\n00:26:25:18 - 00:26:26:23\nand see if it see\n\n00:26:26:23 - 00:26:27:14\nwhat happens.\n\n00:26:27:14 - 00:26:28:02\nI mean,\n\n00:26:28:02 - 00:26:29:00\nyou're not going to get.\n\n00:26:29:00 - 00:26:30:05\nAnd don't be discouraged\n\n00:26:30:05 - 00:26:30:20\nif you don't get\n\n00:26:30:20 - 00:26:31:23\na hundred followers\n\n00:26:31:23 - 00:26:32:22\nin the first,\n\n00:26:32:22 - 00:26:34:07\nyou know,\n\n00:26:34:07 - 00:26:35:09\ncouple days\n\n00:26:35:09 - 00:26:36:15\nor weeks or months even, like,\n\n00:26:36:15 - 00:26:37:07\nit takes some time\n\n00:26:37:07 - 00:26:39:07\nsometimes and sometimes slowly\n\n00:26:39:07 - 00:26:40:16\ngrowing thing.\n\n00:26:40:16 - 00:26:42:01\nBut,\n\n00:26:42:01 - 00:26:43:03\nI say give it a shot\n\n00:26:43:03 - 00:26:43:19\nand just\n\n00:26:43:19 - 00:26:45:08\ntry it out for a little bit.\n\n00:26:45:08 - 00:26:46:20\nAnd like I said, please\n\n00:26:46:20 - 00:26:48:13\ndo not be afraid of the time.\n\n00:26:48:13 - 00:26:50:03\nJust like engaging it with it.\n\n00:26:50:03 - 00:26:51:17\nIt's not as bad as you think.\n\n00:26:51:17 - 00:26:52:22\nAnd honestly, like,\n\n00:26:52:22 - 00:26:54:02\nI feel like youth\n\n00:26:54:02 - 00:26:56:12\npastors are really called\n\n00:26:56:12 - 00:26:58:00\nto this generation\n\n00:26:58:00 - 00:26:58:20\nof reaching people\n\n00:26:58:20 - 00:26:59:11\nthrough social media.\n\n00:26:59:11 - 00:27:00:09\nThat's just where we're at\n\n00:27:00:09 - 00:27:01:06\nand in society\n\n00:27:01:06 - 00:27:02:16\nwhere we need to be\n\n00:27:02:16 - 00:27:04:16\non social media in some way.\n\n00:27:04:16 - 00:27:05:10\nAnd I don't even think\n\n00:27:05:10 - 00:27:06:05\nthat Facebook's really\n\n00:27:06:05 - 00:27:07:11\nthat platform for students.\n\n00:27:07:11 - 00:27:08:09\nIt's more for adults\n\n00:27:08:09 - 00:27:09:03\nat this at,\n\n00:27:09:03 - 00:27:10:04\nyou know, Facebook's\n\n00:27:10:04 - 00:27:12:03\nmore of an adult thing.\n\n00:27:12:03 - 00:27:14:00\nAnd so just find that avenue\n\n00:27:14:00 - 00:27:14:22\nthat you can,\n\n00:27:14:22 - 00:27:15:24\nget started\n\n00:27:15:24 - 00:27:16:17\nwith and connect them\n\n00:27:16:17 - 00:27:17:16\ntogether, connect your\n\n00:27:17:16 - 00:27:18:08\nlink, your,\n\n00:27:18:08 - 00:27:18:22\nyou know, your\n\n00:27:18:22 - 00:27:19:16\nplatforms together\n\n00:27:19:16 - 00:27:20:11\nso it's easier for you\n\n00:27:20:11 - 00:27:21:17\nto post multiple things.\n\n00:27:21:17 - 00:27:23:03\nYou got this.\n\n00:27:23:03 - 00:27:24:04\nThe church needs you.\n\n00:27:24:04 - 00:27:24:19\nYou know.\n\n00:27:24:19 - 00:27:25:08\nYeah\n\n00:27:25:08 - 00:27:26:05\nLove it\n\n00:27:26:05 - 00:27:27:08\nLove it, well hey\n\n00:27:27:08 - 00:27:29:04\nthanks for being on this morning\n\n00:27:29:04 - 00:27:30:08\nThanks for getting up early\n\n00:27:30:08 - 00:27:30:12\nYeah.\n\n00:27:30:12 - 00:27:31:03\nI mean, I.\n\n00:27:31:03 - 00:27:34:06\nAnd uh- and yeah\n\n00:27:34:06 - 00:27:34:21\nLove you, brother.\n\n00:27:34:21 - 00:27:36:07\nHey, we'll stay in touch.\n\n00:27:36:07 - 00:27:37:19\nYou too!\n\n00:27:37:19 - 00:27:40:12\nHey! Stay Hybrid!","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.\u003cbr\u003e\nHe also shares the one key secret that has brought his group more closely together.\u003cbr\u003e\nAnd be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/109\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/109\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//METRICOOL VIDEO\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=E2_sNx3NKN0\u0026t=558s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=E2_sNx3NKN0\u0026amp;t=558s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//10,000 HOURS\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/10-000-Hours-Become-Practice/dp/1475033621\" rel=\"nofollow\"\u003ehttps://www.amazon.com/10-000-Hours-Become-Practice/dp/1475033621\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//STUDENT\u0026#39;S VIDEO\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/shorts/GqzMZKfONok\" rel=\"nofollow\"\u003ehttps://www.youtube.com/shorts/GqzMZKfONok\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://linktr.ee/clasonnick\" rel=\"nofollow\"\u003ehttps://linktr.ee/clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Intro\u003cbr\u003e\n00:51 How did you end up as a youth pastor?\u003cbr\u003e\n02:29 What was your original relationship with digital?\u003cbr\u003e\n04:45 What would you say to a \u0026quot;regular\u0026quot; youth pastor?\u003cbr\u003e\n12:10 What wins have come from social media?\u003cbr\u003e\n19:27 What in your context has been most effective?\u003cbr\u003e\n23:20 Additional benefits of Social\u003cbr\u003e\n\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:01:02\u003cbr\u003e\nWhat is up everybody?\u003c/p\u003e\n\n\u003cp\u003e00:00:01:02 - 00:00:03:03\u003cbr\u003e\nWelcome back to another episode\u003c/p\u003e\n\n\u003cp\u003e00:00:03:03 - 00:00:04:20\u003cbr\u003e\nof the Hybrid Ministry Show\u003c/p\u003e\n\n\u003cp\u003e00:00:04:20 - 00:00:07:02\u003cbr\u003e\nI am your host, Nick Clason\u003c/p\u003e\n\n\u003cp\u003e00:00:07:02 - 00:00:08:07\u003cbr\u003e\nhere with you as always\u003c/p\u003e\n\n\u003cp\u003e00:00:08:07 - 00:00:09:23\u003cbr\u003e\nand if you’ve been here the last couple of weeks\u003c/p\u003e\n\n\u003cp\u003e00:00:09:23 - 00:00:11:12\u003cbr\u003e\nyou know that we’ve been doing some different interviews\u003c/p\u003e\n\n\u003cp\u003e00:00:20:22 - 00:00:24:00\u003cbr\u003e\nIt is with my brother, Nate Clason\u003c/p\u003e\n\n\u003cp\u003e00:00:24:00 - 00:00:26:03\u003cbr\u003e\nGood morning, Nate, how you doing bro?\u003c/p\u003e\n\n\u003cp\u003e00:00:26:03 - 00:00:27:02\u003cbr\u003e\nI\u0026#39;m doing pretty good.\u003c/p\u003e\n\n\u003cp\u003e00:00:27:02 - 00:00:28:03\u003cbr\u003e\nProbably not better than\u003c/p\u003e\n\n\u003cp\u003e00:00:28:03 - 00:00:29:03\u003cbr\u003e\nyour wife, though, right?\u003c/p\u003e\n\n\u003cp\u003e00:00:29:03 - 00:00:30:05\u003cbr\u003e\nDon\u0026#39;t say that to\u003c/p\u003e\n\n\u003cp\u003e00:00:30:05 - 00:00:31:02\u003cbr\u003e\nin front of anyone.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:02 - 00:00:31:18\u003cbr\u003e\nYou know, True.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:18 - 00:00:34:17\u003cbr\u003e\nWell, I’ve known you longer\u003c/p\u003e\n\n\u003cp\u003e00:00:34:17 - 00:00:35:12\u003cbr\u003e\nThat is true.\u003c/p\u003e\n\n\u003cp\u003e00:00:35:12 - 00:00:36:11\u003cbr\u003e\nBut not too much longer, so.\u003c/p\u003e\n\n\u003cp\u003e00:00:36:11 - 00:00:38:05\u003cbr\u003e\nThat’s probably what I’m thinking\u003c/p\u003e\n\n\u003cp\u003e00:00:38:05 - 00:00:38:18\u003cbr\u003e\nwhen I say that\u003c/p\u003e\n\n\u003cp\u003e00:00:38:18 - 00:00:39:02\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:00:39:02 - 00:00:41:05\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:00:41:05 - 00:00:43:14\u003cbr\u003e\nNate, give us all\u003c/p\u003e\n\n\u003cp\u003e00:00:43:14 - 00:00:44:15\u003cbr\u003e\na little bit of background\u003c/p\u003e\n\n\u003cp\u003e00:00:44:15 - 00:00:46:19\u003cbr\u003e\nwhat’s been your church\u003c/p\u003e\n\n\u003cp\u003e00:00:46:19 - 00:00:49:16\u003cbr\u003e\nyouth ministry, student ministry\u003c/p\u003e\n\n\u003cp\u003e00:00:49:16 - 00:00:51:20\u003cbr\u003e\nexperience and story\u003c/p\u003e\n\n\u003cp\u003e00:00:51:20 - 00:00:54:09\u003cbr\u003e\nkinda get that conversation\u003c/p\u003e\n\n\u003cp\u003e00:00:54:09 - 00:00:55:24\u003cbr\u003e\nout of the way\u003c/p\u003e\n\n\u003cp\u003e00:00:55:24 - 00:00:57:07\u003cbr\u003e\nset a little bit of a baseline\u003c/p\u003e\n\n\u003cp\u003e00:00:57:07 - 00:00:58:19\u003cbr\u003e\nas we dive into this\u003c/p\u003e\n\n\u003cp\u003e00:00:58:19 - 00:01:00:04\u003cbr\u003e\nsocial media discussion\u003c/p\u003e\n\n\u003cp\u003e00:01:00:04 - 00:01:00:14\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:01:00:14 - 00:01:01:21\u003cbr\u003e\nSo I felt called\u003c/p\u003e\n\n\u003cp\u003e00:01:01:21 - 00:01:05:00\u003cbr\u003e\nto, ministry at a Mexico\u003c/p\u003e\n\n\u003cp\u003e00:01:05:00 - 00:01:06:02\u003cbr\u003e\nmissions trip.\u003c/p\u003e\n\n\u003cp\u003e00:01:06:02 - 00:01:07:19\u003cbr\u003e\nwhen I was in high school,\u003c/p\u003e\n\n\u003cp\u003e00:01:07:19 - 00:01:09:08\u003cbr\u003e\na late high school,\u003c/p\u003e\n\n\u003cp\u003e00:01:09:08 - 00:01:11:01\u003cbr\u003e\nand actually kind of fell off.\u003c/p\u003e\n\n\u003cp\u003e00:01:11:01 - 00:01:12:05\u003cbr\u003e\nmy journey a little bit.\u003c/p\u003e\n\n\u003cp\u003e00:01:12:05 - 00:01:13:07\u003cbr\u003e\nmy journey a little bit.\u003c/p\u003e\n\n\u003cp\u003e00:01:13:07 - 00:01:14:01\u003cbr\u003e\nKind of started\u003c/p\u003e\n\n\u003cp\u003e00:01:14:01 - 00:01:15:14\u003cbr\u003e\nserving, working\u003c/p\u003e\n\n\u003cp\u003e00:01:15:14 - 00:01:16:13\u003cbr\u003e\nin, like,\u003c/p\u003e\n\n\u003cp\u003e00:01:16:13 - 00:01:18:02\u003cbr\u003e\nthe public work, you know,\u003c/p\u003e\n\n\u003cp\u003e00:01:18:02 - 00:01:19:15\u003cbr\u003e\nthe secular work environment\u003c/p\u003e\n\n\u003cp\u003e00:01:19:15 - 00:01:20:21\u003cbr\u003e\nand just kind of saw\u003c/p\u003e\n\n\u003cp\u003e00:01:20:21 - 00:01:21:13\u003cbr\u003e\nI wasn\u0026#39;t called\u003c/p\u003e\n\n\u003cp\u003e00:01:21:13 - 00:01:22:16\u003cbr\u003e\nthe ministry anymore\u003c/p\u003e\n\n\u003cp\u003e00:01:22:16 - 00:01:23:15\u003cbr\u003e\nand got connected\u003c/p\u003e\n\n\u003cp\u003e00:01:23:15 - 00:01:25:13\u003cbr\u003e\none day at my custodian\u003c/p\u003e\n\n\u003cp\u003e00:01:25:13 - 00:01:26:18\u003cbr\u003e\njob at a school\u003c/p\u003e\n\n\u003cp\u003e00:01:26:18 - 00:01:29:03\u003cbr\u003e\nwith, a pastor\u0026#39;s wife\u003c/p\u003e\n\n\u003cp\u003e00:01:29:03 - 00:01:30:21\u003cbr\u003e\nwho was subbing at the school.\u003c/p\u003e\n\n\u003cp\u003e00:01:30:21 - 00:01:32:06\u003cbr\u003e\nAnd I told her,\u003c/p\u003e\n\n\u003cp\u003e00:01:32:06 - 00:01:33:16\u003cbr\u003e\nwe were talking about music,\u003c/p\u003e\n\n\u003cp\u003e00:01:33:16 - 00:01:34:04\u003cbr\u003e\nand she found out\u003c/p\u003e\n\n\u003cp\u003e00:01:34:04 - 00:01:34:21\u003cbr\u003e\nthat I could play\u003c/p\u003e\n\n\u003cp\u003e00:01:34:21 - 00:01:35:17\u003cbr\u003e\na little bit of guitar,\u003c/p\u003e\n\n\u003cp\u003e00:01:35:17 - 00:01:36:21\u003cbr\u003e\nand she asked if I could\u003c/p\u003e\n\n\u003cp\u003e00:01:36:21 - 00:01:38:06\u003cbr\u003e\nhelp with her church worship\u003c/p\u003e\n\n\u003cp\u003e00:01:38:06 - 00:01:40:03\u003cbr\u003e\nand got connected that way.\u003c/p\u003e\n\n\u003cp\u003e00:01:40:03 - 00:01:41:06\u003cbr\u003e\nAnd through that,\u003c/p\u003e\n\n\u003cp\u003e00:01:41:06 - 00:01:41:23\u003cbr\u003e\ngot connected\u003c/p\u003e\n\n\u003cp\u003e00:01:41:23 - 00:01:43:22\u003cbr\u003e\nwith a, leader\u003c/p\u003e\n\n\u003cp\u003e00:01:43:22 - 00:01:45:10\u003cbr\u003e\nin that denomination\u003c/p\u003e\n\n\u003cp\u003e00:01:45:10 - 00:01:47:10\u003cbr\u003e\nwho eventually got me ordained\u003c/p\u003e\n\n\u003cp\u003e00:01:47:10 - 00:01:48:12\u003cbr\u003e\nand got me connected\u003c/p\u003e\n\n\u003cp\u003e00:01:48:12 - 00:01:49:17\u003cbr\u003e\nwith other pastors.\u003c/p\u003e\n\n\u003cp\u003e00:01:49:17 - 00:01:50:04\u003cbr\u003e\nEventually,\u003c/p\u003e\n\n\u003cp\u003e00:01:50:04 - 00:01:51:14\u003cbr\u003e\nwhere I became a youth pastor.\u003c/p\u003e\n\n\u003cp\u003e00:01:51:14 - 00:01:52:10\u003cbr\u003e\nAnd now I\u0026#39;m\u003c/p\u003e\n\n\u003cp\u003e00:01:52:10 - 00:01:53:08\u003cbr\u003e\nserving in a little bit\u003c/p\u003e\n\n\u003cp\u003e00:01:53:08 - 00:01:54:02\u003cbr\u003e\nof a bigger church\u003c/p\u003e\n\n\u003cp\u003e00:01:54:02 - 00:01:55:15\u003cbr\u003e\nin the Taylorville area\u003c/p\u003e\n\n\u003cp\u003e00:01:55:15 - 00:01:57:05\u003cbr\u003e\nas the associate pastor\u003c/p\u003e\n\n\u003cp\u003e00:01:57:05 - 00:01:57:15\u003cbr\u003e\nof student\u003c/p\u003e\n\n\u003cp\u003e00:01:57:15 - 00:01:59:11\u003cbr\u003e\nministry and worship ministry.\u003c/p\u003e\n\n\u003cp\u003e00:01:59:11 - 00:02:00:11\u003cbr\u003e\nSo it started\u003c/p\u003e\n\n\u003cp\u003e00:02:00:11 - 00:02:01:08\u003cbr\u003e\nwith worship ministry\u003c/p\u003e\n\n\u003cp\u003e00:02:01:08 - 00:02:01:18\u003cbr\u003e\nand kind of\u003c/p\u003e\n\n\u003cp\u003e00:02:01:18 - 00:02:02:23\u003cbr\u003e\nevolved into youth.\u003c/p\u003e\n\n\u003cp\u003e00:02:02:23 - 00:02:03:21\u003cbr\u003e\nAnd I never kind of\u003c/p\u003e\n\n\u003cp\u003e00:02:03:21 - 00:02:04:18\u003cbr\u003e\nsaw that coming,\u003c/p\u003e\n\n\u003cp\u003e00:02:04:18 - 00:02:05:06\u003cbr\u003e\nbut praise\u003c/p\u003e\n\n\u003cp\u003e00:02:05:06 - 00:02:06:09\u003cbr\u003e\nGod that he got me to kind of\u003c/p\u003e\n\n\u003cp\u003e00:02:06:09 - 00:02:06:23\u003cbr\u003e\nwhere I felt\u003c/p\u003e\n\n\u003cp\u003e00:02:06:23 - 00:02:08:11\u003cbr\u003e\ncalled to years ago, you know?\u003c/p\u003e\n\n\u003cp\u003e00:02:08:11 - 00:02:10:01\u003cbr\u003e\nSo that\u0026#39;s cool.\u003c/p\u003e\n\n\u003cp\u003e00:02:10:01 - 00:02:10:18\u003cbr\u003e\nYeah, so\u003c/p\u003e\n\n\u003cp\u003e00:02:10:18 - 00:02:11:22\u003cbr\u003e\nthe gateway drug\u003c/p\u003e\n\n\u003cp\u003e00:02:11:22 - 00:02:13:11\u003cbr\u003e\nto your youth ministry\u003c/p\u003e\n\n\u003cp\u003e00:02:13:11 - 00:02:14:06\u003cbr\u003e\nwas worship\u003c/p\u003e\n\n\u003cp\u003e00:02:14:06 - 00:02:14:15\u003cbr\u003e\nYeah\u003c/p\u003e\n\n\u003cp\u003e00:02:14:15 - 00:02:16:04\u003cbr\u003e\nThat’s where you started\u003c/p\u003e\n\n\u003cp\u003e00:02:16:04 - 00:02:16:16\u003cbr\u003e\nas you can tell\u003c/p\u003e\n\n\u003cp\u003e00:02:16:16 - 00:02:17:09\u003cbr\u003e\nby the man bun.\u003c/p\u003e\n\n\u003cp\u003e00:02:17:09 - 00:02:18:13\u003cbr\u003e\nRight?\u003c/p\u003e\n\n\u003cp\u003e00:02:18:13 - 00:02:19:18\u003cbr\u003e\nYeah\u003c/p\u003e\n\n\u003cp\u003e00:02:19:18 - 00:02:21:24\u003cbr\u003e\nOr something about that manbun\u003c/p\u003e\n\n\u003cp\u003e00:02:21:24 - 00:02:23:14\u003cbr\u003e\nWe won’t talk about that\u003c/p\u003e\n\n\u003cp\u003e00:02:23:14 - 00:02:24:07\u003cbr\u003e\nBut\u003c/p\u003e\n\n\u003cp\u003e00:02:26:09 - 00:02:28:07\u003cbr\u003e\nYou started doing youth ministry\u003c/p\u003e\n\n\u003cp\u003e00:02:29:10 - 00:02:30:13\u003cbr\u003e\nWhen you jumped into\u003c/p\u003e\n\n\u003cp\u003e00:02:30:13 - 00:02:31:12\u003cbr\u003e\nyouth ministry\u003c/p\u003e\n\n\u003cp\u003e00:02:31:12 - 00:02:32:18\u003cbr\u003e\nWhat at that point\u003c/p\u003e\n\n\u003cp\u003e00:02:32:18 - 00:02:35:11\u003cbr\u003e\nwas your like understanding\u003c/p\u003e\n\n\u003cp\u003e00:02:35:11 - 00:02:36:17\u003cbr\u003e\nor your relationship\u003c/p\u003e\n\n\u003cp\u003e00:02:36:17 - 00:02:38:10\u003cbr\u003e\nwith digital and social media\u003c/p\u003e\n\n\u003cp\u003e00:02:38:10 - 00:02:41:06\u003cbr\u003e\nand all that type of stuff?\u003c/p\u003e\n\n\u003cp\u003e00:02:41:06 - 00:02:43:04\u003cbr\u003e\nI\u0026#39;ve always kind of\u003c/p\u003e\n\n\u003cp\u003e00:02:43:04 - 00:02:45:00\u003cbr\u003e\nbeen, like.\u003c/p\u003e\n\n\u003cp\u003e00:02:45:00 - 00:02:45:23\u003cbr\u003e\nI\u0026#39;ve always been aware\u003c/p\u003e\n\n\u003cp\u003e00:02:45:23 - 00:02:46:13\u003cbr\u003e\nof social media.\u003c/p\u003e\n\n\u003cp\u003e00:02:46:13 - 00:02:47:13\u003cbr\u003e\nNever knew how important\u003c/p\u003e\n\n\u003cp\u003e00:02:47:13 - 00:02:48:19\u003cbr\u003e\nit was to student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:02:48:19 - 00:02:49:23\u003cbr\u003e\nI didn\u0026#39;t really,\u003c/p\u003e\n\n\u003cp\u003e00:02:49:23 - 00:02:51:24\u003cbr\u003e\nit was actually post Covid\u003c/p\u003e\n\n\u003cp\u003e00:02:51:24 - 00:02:52:22\u003cbr\u003e\nwhen I really.\u003c/p\u003e\n\n\u003cp\u003e00:02:52:22 - 00:02:53:13\u003cbr\u003e\nWell,\u003c/p\u003e\n\n\u003cp\u003e00:02:53:13 - 00:02:54:08\u003cbr\u003e\nin the middle of Covid\u003c/p\u003e\n\n\u003cp\u003e00:02:54:08 - 00:02:54:20\u003cbr\u003e\nthat I started\u003c/p\u003e\n\n\u003cp\u003e00:02:54:20 - 00:02:55:10\u003cbr\u003e\ngetting involved\u003c/p\u003e\n\n\u003cp\u003e00:02:55:10 - 00:02:56:05\u003cbr\u003e\nin student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:02:56:05 - 00:02:57:10\u003cbr\u003e\nAnd,\u003c/p\u003e\n\n\u003cp\u003e00:02:57:10 - 00:02:59:06\u003cbr\u003e\nI didn\u0026#39;t have\u003c/p\u003e\n\n\u003cp\u003e00:02:59:06 - 00:03:01:10\u003cbr\u003e\ntoo many platforms.\u003c/p\u003e\n\n\u003cp\u003e00:03:01:10 - 00:03:02:12\u003cbr\u003e\nAnd my first church\u003c/p\u003e\n\n\u003cp\u003e00:03:02:12 - 00:03:03:10\u003cbr\u003e\nwas social media,\u003c/p\u003e\n\n\u003cp\u003e00:03:03:10 - 00:03:06:02\u003cbr\u003e\nmostly through Facebook.\u003c/p\u003e\n\n\u003cp\u003e00:03:06:02 - 00:03:07:19\u003cbr\u003e\nI had that\u0026#39;s pretty\u003c/p\u003e\n\n\u003cp\u003e00:03:07:19 - 00:03:08:21\u003cbr\u003e\nmuch it for my first church.\u003c/p\u003e\n\n\u003cp\u003e00:03:08:21 - 00:03:10:06\u003cbr\u003e\nAnd I mostly connected\u003c/p\u003e\n\n\u003cp\u003e00:03:10:06 - 00:03:12:09\u003cbr\u003e\nwith parents on that platform.\u003c/p\u003e\n\n\u003cp\u003e00:03:12:09 - 00:03:14:06\u003cbr\u003e\nand I realized\u003c/p\u003e\n\n\u003cp\u003e00:03:14:06 - 00:03:15:03\u003cbr\u003e\nthat probably wasn\u0026#39;t\u003c/p\u003e\n\n\u003cp\u003e00:03:15:03 - 00:03:16:02\u003cbr\u003e\na strength.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:02 - 00:03:18:23\u003cbr\u003e\nso here, though,\u003c/p\u003e\n\n\u003cp\u003e00:03:18:23 - 00:03:20:08\u003cbr\u003e\nI would say that I\u0026#39;ve,\u003c/p\u003e\n\n\u003cp\u003e00:03:20:08 - 00:03:22:08\u003cbr\u003e\nI\u0026#39;ve kind of adapted, adopted,\u003c/p\u003e\n\n\u003cp\u003e00:03:22:08 - 00:03:25:09\u003cbr\u003e\nInstagram, Facebook.\u003c/p\u003e\n\n\u003cp\u003e00:03:25:09 - 00:03:26:24\u003cbr\u003e\nI created a TikTok.\u003c/p\u003e\n\n\u003cp\u003e00:03:26:24 - 00:03:27:13\u003cbr\u003e\nAnd Nick,\u003c/p\u003e\n\n\u003cp\u003e00:03:27:13 - 00:03:28:16\u003cbr\u003e\nI know you\u0026#39;re so passionate\u003c/p\u003e\n\n\u003cp\u003e00:03:28:16 - 00:03:29:09\u003cbr\u003e\nabout YouTube,\u003c/p\u003e\n\n\u003cp\u003e00:03:29:09 - 00:03:30:04\u003cbr\u003e\nme and Jessica have been\u003c/p\u003e\n\n\u003cp\u003e00:03:30:04 - 00:03:30:20\u003cbr\u003e\ntalking recently,\u003c/p\u003e\n\n\u003cp\u003e00:03:30:20 - 00:03:31:13\u003cbr\u003e\nmy wife,\u003c/p\u003e\n\n\u003cp\u003e00:03:31:13 - 00:03:32:13\u003cbr\u003e\nabout the idea\u003c/p\u003e\n\n\u003cp\u003e00:03:32:13 - 00:03:33:19\u003cbr\u003e\nof getting on YouTube here\u003c/p\u003e\n\n\u003cp\u003e00:03:33:19 - 00:03:34:01\u003cbr\u003e\nsoon,\u003c/p\u003e\n\n\u003cp\u003e00:03:34:01 - 00:03:34:18\u003cbr\u003e\njust because I feel like\u003c/p\u003e\n\n\u003cp\u003e00:03:34:18 - 00:03:35:24\u003cbr\u003e\nthat\u0026#39;d be a bigger,\u003c/p\u003e\n\n\u003cp\u003e00:03:35:24 - 00:03:37:02\u003cbr\u003e\noverall\u003c/p\u003e\n\n\u003cp\u003e00:03:37:02 - 00:03:38:06\u003cbr\u003e\nreach for our students\u003c/p\u003e\n\n\u003cp\u003e00:03:38:06 - 00:03:40:06\u003cbr\u003e\nto, to have us on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:03:40:06 - 00:03:42:02\u003cbr\u003e\nBut I\u0026#39;m not super connect.\u003c/p\u003e\n\n\u003cp\u003e00:03:42:02 - 00:03:42:24\u003cbr\u003e\nI wasn\u0026#39;t super connected\u003c/p\u003e\n\n\u003cp\u003e00:03:42:24 - 00:03:44:08\u003cbr\u003e\ninitially to social media.\u003c/p\u003e\n\n\u003cp\u003e00:03:44:08 - 00:03:45:18\u003cbr\u003e\nI would say that.\u003c/p\u003e\n\n\u003cp\u003e00:03:45:18 - 00:03:48:12\u003cbr\u003e\nSo what was the\u003c/p\u003e\n\n\u003cp\u003e00:03:48:12 - 00:03:49:09\u003cbr\u003e\nWhat would you say was\u003c/p\u003e\n\n\u003cp\u003e00:03:49:09 - 00:03:49:22\u003cbr\u003e\nthe driving force\u003c/p\u003e\n\n\u003cp\u003e00:03:49:22 - 00:03:50:24\u003cbr\u003e\nor the catalyst\u003c/p\u003e\n\n\u003cp\u003e00:03:50:24 - 00:03:52:11\u003cbr\u003e\nto get you connected\u003c/p\u003e\n\n\u003cp\u003e00:03:52:11 - 00:03:53:12\u003cbr\u003e\nto some of those things?\u003c/p\u003e\n\n\u003cp\u003e00:03:53:12 - 00:03:55:08\u003cbr\u003e\nLike what was your “aha” moment?\u003c/p\u003e\n\n\u003cp\u003e00:03:55:08 - 00:03:57:09\u003cbr\u003e\nIf there was one? \u003c/p\u003e\n\n\u003cp\u003e00:03:57:09 - 00:03:58:19\u003cbr\u003e\nwell, I think seeing you,\u003c/p\u003e\n\n\u003cp\u003e00:03:58:19 - 00:03:59:09\u003cbr\u003e\nlike, super\u003c/p\u003e\n\n\u003cp\u003e00:03:59:09 - 00:04:00:02\u003cbr\u003e\npassionate about it\u003c/p\u003e\n\n\u003cp\u003e00:04:00:02 - 00:04:01:08\u003cbr\u003e\nand watching your podcast\u003c/p\u003e\n\n\u003cp\u003e00:04:01:08 - 00:04:02:11\u003cbr\u003e\nreally, honestly like,\u003c/p\u003e\n\n\u003cp\u003e00:04:02:11 - 00:04:03:11\u003cbr\u003e\nand your\u003c/p\u003e\n\n\u003cp\u003e00:04:03:11 - 00:04:05:03\u003cbr\u003e\ndifferent videos and clips\u003c/p\u003e\n\n\u003cp\u003e00:04:05:03 - 00:04:05:23\u003cbr\u003e\non like TikTok and stuff\u003c/p\u003e\n\n\u003cp\u003e00:04:05:23 - 00:04:06:23\u003cbr\u003e\non like TikTok and stuff\u003c/p\u003e\n\n\u003cp\u003e00:04:06:23 - 00:04:07:20\u003cbr\u003e\nof how important\u003c/p\u003e\n\n\u003cp\u003e00:04:07:20 - 00:04:09:04\u003cbr\u003e\nsocial media is\u003c/p\u003e\n\n\u003cp\u003e00:04:09:04 - 00:04:10:11\u003cbr\u003e\nkind of drives me\u003c/p\u003e\n\n\u003cp\u003e00:04:10:11 - 00:04:11:17\u003cbr\u003e\nto make sure I have that.\u003c/p\u003e\n\n\u003cp\u003e00:04:11:17 - 00:04:12:21\u003cbr\u003e\nAnd like really,\u003c/p\u003e\n\n\u003cp\u003e00:04:12:21 - 00:04:13:10\u003cbr\u003e\na lot of that\u003c/p\u003e\n\n\u003cp\u003e00:04:13:10 - 00:04:14:12\u003cbr\u003e\nis truly\u003c/p\u003e\n\n\u003cp\u003e00:04:14:12 - 00:04:16:18\u003cbr\u003e\nfrom like your passion for it.\u003c/p\u003e\n\n\u003cp\u003e00:04:16:18 - 00:04:18:05\u003cbr\u003e\nAnd I\u0026#39;m seeing other leaders\u003c/p\u003e\n\n\u003cp\u003e00:04:18:05 - 00:04:19:04\u003cbr\u003e\nsaying, hey, you know, like,\u003c/p\u003e\n\n\u003cp\u003e00:04:19:04 - 00:04:20:02\u003cbr\u003e\nthis is a new era.\u003c/p\u003e\n\n\u003cp\u003e00:04:20:02 - 00:04:21:17\u003cbr\u003e\nIt\u0026#39;s no longer like\u003c/p\u003e\n\n\u003cp\u003e00:04:21:17 - 00:04:22:03\u003cbr\u003e\nyou\u0026#39;re not going\u003c/p\u003e\n\n\u003cp\u003e00:04:22:03 - 00:04:22:20\u003cbr\u003e\nto meet in person\u003c/p\u003e\n\n\u003cp\u003e00:04:22:20 - 00:04:24:14\u003cbr\u003e\nas naturally and as, as,\u003c/p\u003e\n\n\u003cp\u003e00:04:24:14 - 00:04:25:21\u003cbr\u003e\nas often as you like.\u003c/p\u003e\n\n\u003cp\u003e00:04:25:21 - 00:04:26:15\u003cbr\u003e\nAnd there\u0026#39;s going to be kids\u003c/p\u003e\n\n\u003cp\u003e00:04:26:15 - 00:04:27:14\u003cbr\u003e\nthat don\u0026#39;t make it every week.\u003c/p\u003e\n\n\u003cp\u003e00:04:27:14 - 00:04:28:07\u003cbr\u003e\nSo it\u0026#39;s like\u003c/p\u003e\n\n\u003cp\u003e00:04:28:07 - 00:04:28:22\u003cbr\u003e\nit\u0026#39;s good for them\u003c/p\u003e\n\n\u003cp\u003e00:04:28:22 - 00:04:29:04\u003cbr\u003e\nto have\u003c/p\u003e\n\n\u003cp\u003e00:04:29:04 - 00:04:30:05\u003cbr\u003e\nsome sort of\u003c/p\u003e\n\n\u003cp\u003e00:04:30:05 - 00:04:31:22\u003cbr\u003e\navenue of seeing,\u003c/p\u003e\n\n\u003cp\u003e00:04:31:22 - 00:04:33:18\u003cbr\u003e\nsome of the stuff\u003c/p\u003e\n\n\u003cp\u003e00:04:33:18 - 00:04:34:13\u003cbr\u003e\nthat we\u0026#39;re talking about,\u003c/p\u003e\n\n\u003cp\u003e00:04:34:13 - 00:04:36:03\u003cbr\u003e\neven if it\u0026#39;s just like a recap\u003c/p\u003e\n\n\u003cp\u003e00:04:36:03 - 00:04:36:15\u003cbr\u003e\nor whatever,\u003c/p\u003e\n\n\u003cp\u003e00:04:36:15 - 00:04:37:13\u003cbr\u003e\njust to kind of give them\u003c/p\u003e\n\n\u003cp\u003e00:04:37:13 - 00:04:38:06\u003cbr\u003e\na basis of\u003c/p\u003e\n\n\u003cp\u003e00:04:38:06 - 00:04:39:21\u003cbr\u003e\nwhat we\u0026#39;re talking about. So.\u003c/p\u003e\n\n\u003cp\u003e00:04:39:21 - 00:04:40:22\u003cbr\u003e\nYeah, no doubt\u003c/p\u003e\n\n\u003cp\u003e00:04:40:22 - 00:04:42:08\u003cbr\u003e\nI would agree\u003c/p\u003e\n\n\u003cp\u003e00:04:42:08 - 00:04:45:20\u003cbr\u003e\nBut that feels obvious, maybe\u003c/p\u003e\n\n\u003cp\u003e00:04:45:20 - 00:04:50:03\u003cbr\u003e\nSo tell people\u003c/p\u003e\n\n\u003cp\u003e00:04:50:03 - 00:04:51:14\u003cbr\u003e\nI think it was helpful\u003c/p\u003e\n\n\u003cp\u003e00:04:51:14 - 00:04:52:12\u003cbr\u003e\nBecause you’re a guy\u003c/p\u003e\n\n\u003cp\u003e00:04:52:12 - 00:04:54:24\u003cbr\u003e\nWho is like\u003c/p\u003e\n\n\u003cp\u003e00:04:54:24 - 00:04:57:04\u003cbr\u003e\nWhat I would deem as\u003c/p\u003e\n\n\u003cp\u003e00:04:57:04 - 00:04:59:04\u003cbr\u003e\nlike a lot of other youth pastors in America\u003c/p\u003e\n\n\u003cp\u003e00:04:59:04 - 00:05:00:10\u003cbr\u003e\nYou’re just kinda like\u003c/p\u003e\n\n\u003cp\u003e00:05:00:10 - 00:05:02:23\u003cbr\u003e\njumping from week to week\u003c/p\u003e\n\n\u003cp\u003e00:05:02:23 - 00:05:03:24\u003cbr\u003e\nprogram to program\u003c/p\u003e\n\n\u003cp\u003e00:05:03:24 - 00:05:05:18\u003cbr\u003e\nlike making sure you got a game\u003c/p\u003e\n\n\u003cp\u003e00:05:05:18 - 00:05:06:18\u003cbr\u003e\nmaking sure you got a message\u003c/p\u003e\n\n\u003cp\u003e00:05:06:18 - 00:05:07:22\u003cbr\u003e\nmaking sure you got a small group\u003c/p\u003e\n\n\u003cp\u003e00:05:07:22 - 00:05:08:09\u003cbr\u003e\nmaking sure you got enough leaders\u003c/p\u003e\n\n\u003cp\u003e00:05:08:09 - 00:05:08:24\u003cbr\u003e\nmaking sure you got enough leaders\u003c/p\u003e\n\n\u003cp\u003e00:05:08:24 - 00:05:09:24\u003cbr\u003e\nlike all the things\u003c/p\u003e\n\n\u003cp\u003e00:05:09:24 - 00:05:12:12\u003cbr\u003e\nall the like whirlwind\u003c/p\u003e\n\n\u003cp\u003e00:05:12:12 - 00:05:15:14\u003cbr\u003e\nelements of just being a youth pastor\u003c/p\u003e\n\n\u003cp\u003e00:05:15:14 - 00:05:17:11\u003cbr\u003e\nand then\u003c/p\u003e\n\n\u003cp\u003e00:05:17:11 - 00:05:18:24\u003cbr\u003e\nyou got someone like me\u003c/p\u003e\n\n\u003cp\u003e00:05:18:24 - 00:05:20:17\u003cbr\u003e\nwho’s telling you\u003c/p\u003e\n\n\u003cp\u003e00:05:20:17 - 00:05:21:20\u003cbr\u003e\n“you need to get on social media”\u003c/p\u003e\n\n\u003cp\u003e00:05:21:20 - 00:05:23:08\u003cbr\u003e\n“you need to get on social media”\u003c/p\u003e\n\n\u003cp\u003e00:05:23:08 - 00:05:25:19\u003cbr\u003e\nspeak to somebody\u003c/p\u003e\n\n\u003cp\u003e00:05:25:19 - 00:05:27:22\u003cbr\u003e\nwho’s in the space that you were\u003c/p\u003e\n\n\u003cp\u003e00:05:27:22 - 00:05:29:17\u003cbr\u003e\na year, year and a half ago\u003c/p\u003e\n\n\u003cp\u003e00:05:29:17 - 00:05:30:23\u003cbr\u003e\nthat’s like\u003c/p\u003e\n\n\u003cp\u003e00:05:30:23 - 00:05:32:20\u003cbr\u003e\n“Yeah that sounds awesome”\u003c/p\u003e\n\n\u003cp\u003e00:05:32:20 - 00:05:33:23\u003cbr\u003e\n“I would love to”\u003c/p\u003e\n\n\u003cp\u003e00:05:33:23 - 00:05:35:24\u003cbr\u003e\n“There’s no way I could ever do it!”\u003c/p\u003e\n\n\u003cp\u003e00:05:35:24 - 00:05:37:20\u003cbr\u003e\n“It’s too hard”\u003c/p\u003e\n\n\u003cp\u003e00:05:37:20 - 00:05:38:18\u003cbr\u003e\n“It’s too much”\u003c/p\u003e\n\n\u003cp\u003e00:05:38:18 - 00:05:39:11\u003cbr\u003e\nIt’s too...\u003c/p\u003e\n\n\u003cp\u003e00:05:39:11 - 00:05:40:19\u003cbr\u003e\nWhatever. Fill in whatever\u003c/p\u003e\n\n\u003cp\u003e00:05:40:19 - 00:05:42:16\u003cbr\u003e\nblank of why it’s\u003c/p\u003e\n\n\u003cp\u003e00:05:42:16 - 00:05:43:18\u003cbr\u003e\nwhy it’s not\u003c/p\u003e\n\n\u003cp\u003e00:05:43:18 - 00:05:46:02\u003cbr\u003e\ngonna be achievable or possible\u003c/p\u003e\n\n\u003cp\u003e00:05:46:02 - 00:05:48:02\u003cbr\u003e\ntalk to somebody who’s in that\u003c/p\u003e\n\n\u003cp\u003e00:05:48:02 - 00:05:49:03\u003cbr\u003e\nin that sorta space\u003c/p\u003e\n\n\u003cp\u003e00:05:49:03 - 00:05:50:15\u003cbr\u003e\nlike you were not too long ago\u003c/p\u003e\n\n\u003cp\u003e00:05:50:15 - 00:05:50:21\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:05:50:21 - 00:05:52:16\u003cbr\u003e\nWell, there is a way to\u003c/p\u003e\n\n\u003cp\u003e00:05:52:16 - 00:05:53:11\u003cbr\u003e\nconnect all your\u003c/p\u003e\n\n\u003cp\u003e00:05:53:11 - 00:05:54:14\u003cbr\u003e\nsocial media platforms\u003c/p\u003e\n\n\u003cp\u003e00:05:54:14 - 00:05:56:01\u003cbr\u003e\nso that when you post on\u003c/p\u003e\n\n\u003cp\u003e00:05:56:01 - 00:05:56:23\u003cbr\u003e\nit, posts on all of them,\u003c/p\u003e\n\n\u003cp\u003e00:05:56:23 - 00:05:57:08\u003cbr\u003e\nI think that\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:05:57:08 - 00:05:58:08\u003cbr\u003e\na big part of it.\u003c/p\u003e\n\n\u003cp\u003e00:05:58:08 - 00:05:58:22\u003cbr\u003e\nAnd honestly,\u003c/p\u003e\n\n\u003cp\u003e00:05:58:22 - 00:05:59:22\u003cbr\u003e\nI don\u0026#39;t even\u003c/p\u003e\n\n\u003cp\u003e00:05:59:22 - 00:06:00:23\u003cbr\u003e\nlike for some things.\u003c/p\u003e\n\n\u003cp\u003e00:06:00:23 - 00:06:02:01\u003cbr\u003e\nLike for my pictures,\u003c/p\u003e\n\n\u003cp\u003e00:06:02:01 - 00:06:03:13\u003cbr\u003e\nit goes from Instagram\u003c/p\u003e\n\n\u003cp\u003e00:06:03:13 - 00:06:04:00\u003cbr\u003e\nto Facebook.\u003c/p\u003e\n\n\u003cp\u003e00:06:04:00 - 00:06:04:15\u003cbr\u003e\nThey\u0026#39;re connected.\u003c/p\u003e\n\n\u003cp\u003e00:06:04:15 - 00:06:05:06\u003cbr\u003e\nBut for some reason\u003c/p\u003e\n\n\u003cp\u003e00:06:05:06 - 00:06:06:23\u003cbr\u003e\nwhenever I do a reel or video,\u003c/p\u003e\n\n\u003cp\u003e00:06:06:23 - 00:06:07:13\u003cbr\u003e\nthey\u0026#39;re not.\u003c/p\u003e\n\n\u003cp\u003e00:06:07:13 - 00:06:08:06\u003cbr\u003e\nSo I have to go in\u003c/p\u003e\n\n\u003cp\u003e00:06:08:06 - 00:06:08:24\u003cbr\u003e\nand do it myself.\u003c/p\u003e\n\n\u003cp\u003e00:06:08:24 - 00:06:09:07\u003cbr\u003e\nSomehow.\u003c/p\u003e\n\n\u003cp\u003e00:06:09:07 - 00:06:09:23\u003cbr\u003e\nI\u0026#39;ll have to\u003c/p\u003e\n\n\u003cp\u003e00:06:09:23 - 00:06:10:21\u003cbr\u003e\nfigure all that stuff out.\u003c/p\u003e\n\n\u003cp\u003e00:06:10:21 - 00:06:12:02\u003cbr\u003e\nBut,\u003c/p\u003e\n\n\u003cp\u003e00:06:12:02 - 00:06:12:22\u003cbr\u003e\nthat\u0026#39;s a part of\u003c/p\u003e\n\n\u003cp\u003e00:06:12:22 - 00:06:13:06\u003cbr\u003e\nit is like,\u003c/p\u003e\n\n\u003cp\u003e00:06:13:06 - 00:06:14:06\u003cbr\u003e\nif you haven\u0026#39;t connected in\u003c/p\u003e\n\n\u003cp\u003e00:06:14:06 - 00:06:15:12\u003cbr\u003e\nsome way to the same email\u003c/p\u003e\n\n\u003cp\u003e00:06:15:12 - 00:06:16:16\u003cbr\u003e\nand to the same connection,\u003c/p\u003e\n\n\u003cp\u003e00:06:16:16 - 00:06:17:24\u003cbr\u003e\nlike you can link it\u003c/p\u003e\n\n\u003cp\u003e00:06:17:24 - 00:06:19:12\u003cbr\u003e\nso that when you post on one,\u003c/p\u003e\n\n\u003cp\u003e00:06:19:12 - 00:06:20:23\u003cbr\u003e\nit goes to all of them.\u003c/p\u003e\n\n\u003cp\u003e00:06:20:23 - 00:06:21:11\u003cbr\u003e\nAnd honestly,\u003c/p\u003e\n\n\u003cp\u003e00:06:21:11 - 00:06:22:01\u003cbr\u003e\nlike not\u003c/p\u003e\n\n\u003cp\u003e00:06:22:01 - 00:06:23:24\u003cbr\u003e\neveryone sees each platform\u003c/p\u003e\n\n\u003cp\u003e00:06:23:24 - 00:06:24:18\u003cbr\u003e\nand sometimes they do.\u003c/p\u003e\n\n\u003cp\u003e00:06:24:18 - 00:06:25:21\u003cbr\u003e\nAnd that\u0026#39;s okay.\u003c/p\u003e\n\n\u003cp\u003e00:06:25:21 - 00:06:26:10\u003cbr\u003e\nBut I think it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:06:26:10 - 00:06:28:06\u003cbr\u003e\njust so important to know\u003c/p\u003e\n\n\u003cp\u003e00:06:28:06 - 00:06:30:08\u003cbr\u003e\nthat kids are on,\u003c/p\u003e\n\n\u003cp\u003e00:06:30:08 - 00:06:31:05\u003cbr\u003e\nstudents are on\u003c/p\u003e\n\n\u003cp\u003e00:06:31:05 - 00:06:32:04\u003cbr\u003e\nthese platforms,\u003c/p\u003e\n\n\u003cp\u003e00:06:32:04 - 00:06:32:22\u003cbr\u003e\nand they\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:06:32:22 - 00:06:34:11\u003cbr\u003e\nlooking for inspiration,\u003c/p\u003e\n\n\u003cp\u003e00:06:34:11 - 00:06:35:20\u003cbr\u003e\nthey\u0026#39;re looking for hope,\u003c/p\u003e\n\n\u003cp\u003e00:06:35:20 - 00:06:36:13\u003cbr\u003e\nand it\u0026#39;s our way\u003c/p\u003e\n\n\u003cp\u003e00:06:36:13 - 00:06:38:08\u003cbr\u003e\nto kind of minister to people\u003c/p\u003e\n\n\u003cp\u003e00:06:38:08 - 00:06:39:05\u003cbr\u003e\nthrough the social\u003c/p\u003e\n\n\u003cp\u003e00:06:39:05 - 00:06:40:03\u003cbr\u003e\nmedia platforms\u003c/p\u003e\n\n\u003cp\u003e00:06:40:03 - 00:06:41:05\u003cbr\u003e\nthat God has\u003c/p\u003e\n\n\u003cp\u003e00:06:41:05 - 00:06:42:03\u003cbr\u003e\nreally entrusted us\u003c/p\u003e\n\n\u003cp\u003e00:06:42:03 - 00:06:43:04\u003cbr\u003e\nwith as youth pastors,\u003c/p\u003e\n\n\u003cp\u003e00:06:43:04 - 00:06:44:07\u003cbr\u003e\nif we\u0026#39;re on them,\u003c/p\u003e\n\n\u003cp\u003e00:06:44:07 - 00:06:44:24\u003cbr\u003e\nto do\u003c/p\u003e\n\n\u003cp\u003e00:06:44:24 - 00:06:45:22\u003cbr\u003e\nthe right things on their\u003c/p\u003e\n\n\u003cp\u003e00:06:45:22 - 00:06:47:16\u003cbr\u003e\nnot just not just,\u003c/p\u003e\n\n\u003cp\u003e00:06:47:16 - 00:06:48:14\u003cbr\u003e\nand it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:06:48:14 - 00:06:49:16\u003cbr\u003e\ngood to have fun things\u003c/p\u003e\n\n\u003cp\u003e00:06:49:16 - 00:06:50:20\u003cbr\u003e\nand different activities\u003c/p\u003e\n\n\u003cp\u003e00:06:50:20 - 00:06:51:05\u003cbr\u003e\nand different\u003c/p\u003e\n\n\u003cp\u003e00:06:51:05 - 00:06:52:05\u003cbr\u003e\nlike kind of goofy\u003c/p\u003e\n\n\u003cp\u003e00:06:52:05 - 00:06:53:19\u003cbr\u003e\nthings for kids to kind of,\u003c/p\u003e\n\n\u003cp\u003e00:06:53:19 - 00:06:55:17\u003cbr\u003e\nyou know, be by.\u003c/p\u003e\n\n\u003cp\u003e00:06:55:17 - 00:06:57:00\u003cbr\u003e\nBut it\u0026#39;s also good to have,\u003c/p\u003e\n\n\u003cp\u003e00:06:57:00 - 00:06:57:17\u003cbr\u003e\nyou know,\u003c/p\u003e\n\n\u003cp\u003e00:06:57:17 - 00:06:58:19\u003cbr\u003e\ncontent\u003c/p\u003e\n\n\u003cp\u003e00:06:58:19 - 00:06:59:21\u003cbr\u003e\nthat could inspire\u003c/p\u003e\n\n\u003cp\u003e00:06:59:21 - 00:07:01:03\u003cbr\u003e\nand change lives.\u003c/p\u003e\n\n\u003cp\u003e00:07:01:03 - 00:07:02:04\u003cbr\u003e\nand I, I\u0026#39;ve seen,\u003c/p\u003e\n\n\u003cp\u003e00:07:02:04 - 00:07:03:24\u003cbr\u003e\naspects of both,\u003c/p\u003e\n\n\u003cp\u003e00:07:03:24 - 00:07:05:00\u003cbr\u003e\nyou know, so it\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003e00:07:05:00 - 00:07:05:16\u003cbr\u003e\nYep.\u003c/p\u003e\n\n\u003cp\u003e00:07:05:16 - 00:07:07:09\u003cbr\u003e\nSo like that’s like the big\u003c/p\u003e\n\n\u003cp\u003e00:07:07:09 - 00:07:09:15\u003cbr\u003e\npicture reason.\u003c/p\u003e\n\n\u003cp\u003e00:07:09:15 - 00:07:10:15\u003cbr\u003e\nStudents are on it...\u003c/p\u003e\n\n\u003cp\u003e00:07:10:15 - 00:07:11:24\u003cbr\u003e\nWe should be on there...\u003c/p\u003e\n\n\u003cp\u003e00:07:11:24 - 00:07:14:00\u003cbr\u003e\nhelping redeem those moments\u003c/p\u003e\n\n\u003cp\u003e00:07:14:00 - 00:07:15:19\u003cbr\u003e\nI like to think about\u003c/p\u003e\n\n\u003cp\u003e00:07:15:19 - 00:07:17:21\u003cbr\u003e\nin the Bible\u003c/p\u003e\n\n\u003cp\u003e00:07:17:21 - 00:07:19:16\u003cbr\u003e\nthe Apostle Paul was using like\u003c/p\u003e\n\n\u003cp\u003e00:07:19:16 - 00:07:20:13\u003cbr\u003e\npen and paper\u003c/p\u003e\n\n\u003cp\u003e00:07:20:13 - 00:07:22:07\u003cbr\u003e\nand then like mail carriers\u003c/p\u003e\n\n\u003cp\u003e00:07:22:07 - 00:07:23:11\u003cbr\u003e\nto like get his message across\u003c/p\u003e\n\n\u003cp\u003e00:07:23:11 - 00:07:26:09\u003cbr\u003e\ntoday I would envision that\u003c/p\u003e\n\n\u003cp\u003e00:07:26:09 - 00:07:28:17\u003cbr\u003e\nHe would be using something like digital\u003c/p\u003e\n\n\u003cp\u003e00:07:28:17 - 00:07:29:14\u003cbr\u003e\nExactly.\u003c/p\u003e\n\n\u003cp\u003e00:07:29:14 - 00:07:30:22\u003cbr\u003e\nPretty vigorously\u003c/p\u003e\n\n\u003cp\u003e00:07:30:22 - 00:07:32:04\u003cbr\u003e\nto get his message across\u003c/p\u003e\n\n\u003cp\u003e00:07:33:05 - 00:07:36:09\u003cbr\u003e\nSo that’s the big picture, “why”\u003c/p\u003e\n\n\u003cp\u003e00:07:36:09 - 00:07:36:22\u003cbr\u003e\nYeah, Yeah\u003c/p\u003e\n\n\u003cp\u003e00:07:36:22 - 00:07:38:08\u003cbr\u003e\nStudents are there, It’s important\u003c/p\u003e\n\n\u003cp\u003e00:07:38:08 - 00:07:40:03\u003cbr\u003e\nTalk about like\u003c/p\u003e\n\n\u003cp\u003e00:07:40:03 - 00:07:42:23\u003cbr\u003e\nWhat it took from just like time management\u003c/p\u003e\n\n\u003cp\u003e00:07:42:23 - 00:07:44:21\u003cbr\u003e\nTalk about what it took from like\u003c/p\u003e\n\n\u003cp\u003e00:07:44:21 - 00:07:47:24\u003cbr\u003e\nplatform understanding\u003c/p\u003e\n\n\u003cp\u003e00:07:47:24 - 00:07:50:07\u003cbr\u003e\nYou, I feel like\u003c/p\u003e\n\n\u003cp\u003e00:07:50:07 - 00:07:51:02\u003cbr\u003e\ncorrect me if I’m wrong, but\u003c/p\u003e\n\n\u003cp\u003e00:07:51:02 - 00:07:52:07\u003cbr\u003e\nI feel like you had to\u003c/p\u003e\n\n\u003cp\u003e00:07:52:07 - 00:07:54:05\u003cbr\u003e\nget to know how to use\u003c/p\u003e\n\n\u003cp\u003e00:07:54:05 - 00:07:55:11\u003cbr\u003e\na lot of these tools\u003c/p\u003e\n\n\u003cp\u003e00:07:55:11 - 00:07:57:14\u003cbr\u003e\ntalk to someone who may be\u003c/p\u003e\n\n\u003cp\u003e00:07:57:14 - 00:07:58:09\u003cbr\u003e\nin the space\u003c/p\u003e\n\n\u003cp\u003e00:07:58:09 - 00:08:00:03\u003cbr\u003e\n“I want to- I don’t even know what\u003c/p\u003e\n\n\u003cp\u003e00:08:00:03 - 00:08:01:07\u003cbr\u003e\nto do. Or how to do it.”\u003c/p\u003e\n\n\u003cp\u003e00:08:01:07 - 00:08:02:16\u003cbr\u003e\nOr like what’s even\u003c/p\u003e\n\n\u003cp\u003e00:08:02:16 - 00:08:03:07\u003cbr\u003e\npossible\u003c/p\u003e\n\n\u003cp\u003e00:08:03:07 - 00:08:04:11\u003cbr\u003e\nOr what ever I should do.\u003c/p\u003e\n\n\u003cp\u003e00:08:04:11 - 00:08:06:07\u003cbr\u003e\nLike get real practical\u003c/p\u003e\n\n\u003cp\u003e00:08:06:07 - 00:08:06:18\u003cbr\u003e\nYou know,\u003c/p\u003e\n\n\u003cp\u003e00:08:06:18 - 00:08:08:12\u003cbr\u003e\nI think\u003c/p\u003e\n\n\u003cp\u003e00:08:08:12 - 00:08:10:00\u003cbr\u003e\nit doesn\u0026#39;t take as much time\u003c/p\u003e\n\n\u003cp\u003e00:08:10:00 - 00:08:10:15\u003cbr\u003e\nas you think.\u003c/p\u003e\n\n\u003cp\u003e00:08:10:15 - 00:08:11:09\u003cbr\u003e\nI mean, yes,\u003c/p\u003e\n\n\u003cp\u003e00:08:11:09 - 00:08:12:05\u003cbr\u003e\ncreating the video.\u003c/p\u003e\n\n\u003cp\u003e00:08:12:05 - 00:08:13:05\u003cbr\u003e\nI mean, you never,\u003c/p\u003e\n\n\u003cp\u003e00:08:13:05 - 00:08:14:14\u003cbr\u003e\nI think, was like\u003c/p\u003e\n\n\u003cp\u003e00:08:14:14 - 00:08:15:16\u003cbr\u003e\ncreating a short\u003c/p\u003e\n\n\u003cp\u003e00:08:15:16 - 00:08:16:19\u003cbr\u003e\nor like a reel.\u003c/p\u003e\n\n\u003cp\u003e00:08:16:19 - 00:08:18:05\u003cbr\u003e\nYou never want to make a reel\u003c/p\u003e\n\n\u003cp\u003e00:08:18:05 - 00:08:19:10\u003cbr\u003e\nany longer than a minute\u003c/p\u003e\n\n\u003cp\u003e00:08:19:10 - 00:08:20:21\u003cbr\u003e\nor so like that.\u003c/p\u003e\n\n\u003cp\u003e00:08:20:21 - 00:08:21:11\u003cbr\u003e\nSo you really\u003c/p\u003e\n\n\u003cp\u003e00:08:21:11 - 00:08:22:05\u003cbr\u003e\nit doesn\u0026#39;t take that long\u003c/p\u003e\n\n\u003cp\u003e00:08:22:05 - 00:08:22:23\u003cbr\u003e\nto create that video.\u003c/p\u003e\n\n\u003cp\u003e00:08:22:23 - 00:08:23:12\u003cbr\u003e\nIf you could do it in\u003c/p\u003e\n\n\u003cp\u003e00:08:23:12 - 00:08:24:13\u003cbr\u003e\n1 or 2 takes, like it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:08:24:13 - 00:08:25:22\u003cbr\u003e\nnot a big deal with that.\u003c/p\u003e\n\n\u003cp\u003e00:08:25:22 - 00:08:26:24\u003cbr\u003e\nAnd then\u003c/p\u003e\n\n\u003cp\u003e00:08:26:24 - 00:08:28:11\u003cbr\u003e\nthat\u0026#39;s a big part of,\u003c/p\u003e\n\n\u003cp\u003e00:08:28:11 - 00:08:29:10\u003cbr\u003e\nwhat students look at.\u003c/p\u003e\n\n\u003cp\u003e00:08:29:10 - 00:08:29:24\u003cbr\u003e\nThey don\u0026#39;t watch\u003c/p\u003e\n\n\u003cp\u003e00:08:29:24 - 00:08:31:00\u003cbr\u003e\nlike long videos.\u003c/p\u003e\n\n\u003cp\u003e00:08:31:00 - 00:08:31:16\u003cbr\u003e\nThey\u0026#39;re not going to watch\u003c/p\u003e\n\n\u003cp\u003e00:08:31:16 - 00:08:32:20\u003cbr\u003e\na 20 minute video.\u003c/p\u003e\n\n\u003cp\u003e00:08:32:20 - 00:08:33:13\u003cbr\u003e\nBut if you can keep it\u003c/p\u003e\n\n\u003cp\u003e00:08:33:13 - 00:08:34:10\u003cbr\u003e\na minute, you know,\u003c/p\u003e\n\n\u003cp\u003e00:08:34:10 - 00:08:35:10\u003cbr\u003e\nthat\u0026#39;s more realistic\u003c/p\u003e\n\n\u003cp\u003e00:08:35:10 - 00:08:36:19\u003cbr\u003e\nfor them to kind of,\u003c/p\u003e\n\n\u003cp\u003e00:08:36:19 - 00:08:37:19\u003cbr\u003e\nyou know, dive into it\u003c/p\u003e\n\n\u003cp\u003e00:08:37:19 - 00:08:39:15\u003cbr\u003e\nand interact with it.\u003c/p\u003e\n\n\u003cp\u003e00:08:39:15 - 00:08:39:23\u003cbr\u003e\nand I think\u003c/p\u003e\n\n\u003cp\u003e00:08:39:23 - 00:08:40:07\u003cbr\u003e\na lot of\u003c/p\u003e\n\n\u003cp\u003e00:08:40:07 - 00:08:42:00\u003cbr\u003e\nit is like interaction,\u003c/p\u003e\n\n\u003cp\u003e00:08:42:00 - 00:08:43:08\u003cbr\u003e\nlike if you, you know,\u003c/p\u003e\n\n\u003cp\u003e00:08:43:08 - 00:08:44:00\u003cbr\u003e\nwhat did you learn from\u003c/p\u003e\n\n\u003cp\u003e00:08:44:00 - 00:08:44:12\u003cbr\u003e\nthis video?\u003c/p\u003e\n\n\u003cp\u003e00:08:44:12 - 00:08:45:14\u003cbr\u003e\nYou know, make comment in the\u003c/p\u003e\n\n\u003cp\u003e00:08:45:14 - 00:08:47:03\u003cbr\u003e\nin the comments, tell us who\u003c/p\u003e\n\n\u003cp\u003e00:08:47:03 - 00:08:49:04\u003cbr\u003e\nwho won this in this game or\u003c/p\u003e\n\n\u003cp\u003e00:08:49:04 - 00:08:49:22\u003cbr\u003e\nand I don\u0026#39;t think it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:08:49:22 - 00:08:51:01\u003cbr\u003e\nI don\u0026#39;t think it\u0026#39;s,\u003c/p\u003e\n\n\u003cp\u003e00:08:51:01 - 00:08:54:20\u003cbr\u003e\nit\u0026#39;s as much it\u0026#39;s not as time\u003c/p\u003e\n\n\u003cp\u003e00:08:54:20 - 00:08:55:19\u003cbr\u003e\nconsuming as you think.\u003c/p\u003e\n\n\u003cp\u003e00:08:55:19 - 00:08:56:22\u003cbr\u003e\nIt\u0026#39;s I mean,\u003c/p\u003e\n\n\u003cp\u003e00:08:56:22 - 00:08:58:00\u003cbr\u003e\nsome people are\u003c/p\u003e\n\n\u003cp\u003e00:08:58:00 - 00:08:58:21\u003cbr\u003e\nslower than others\u003c/p\u003e\n\n\u003cp\u003e00:08:58:21 - 00:08:59:08\u003cbr\u003e\nand some people\u003c/p\u003e\n\n\u003cp\u003e00:08:59:08 - 00:09:00:04\u003cbr\u003e\nare faster than others\u003c/p\u003e\n\n\u003cp\u003e00:09:00:04 - 00:09:01:00\u003cbr\u003e\nat getting stuff done.\u003c/p\u003e\n\n\u003cp\u003e00:09:01:00 - 00:09:02:03\u003cbr\u003e\nBut once you kind of\u003c/p\u003e\n\n\u003cp\u003e00:09:02:03 - 00:09:02:24\u003cbr\u003e\nget the bearings\u003c/p\u003e\n\n\u003cp\u003e00:09:02:24 - 00:09:04:08\u003cbr\u003e\nand the grip\u003c/p\u003e\n\n\u003cp\u003e00:09:04:08 - 00:09:05:04\u003cbr\u003e\non, on different\u003c/p\u003e\n\n\u003cp\u003e00:09:05:04 - 00:09:06:05\u003cbr\u003e\nlike ways of doing things,\u003c/p\u003e\n\n\u003cp\u003e00:09:06:05 - 00:09:06:14\u003cbr\u003e\nand you\u0026#39;re in\u003c/p\u003e\n\n\u003cp\u003e00:09:06:14 - 00:09:08:06\u003cbr\u003e\nkind of your groove on things,\u003c/p\u003e\n\n\u003cp\u003e00:09:08:06 - 00:09:09:12\u003cbr\u003e\nit becomes pretty natural\u003c/p\u003e\n\n\u003cp\u003e00:09:09:12 - 00:09:10:09\u003cbr\u003e\nand second nature\u003c/p\u003e\n\n\u003cp\u003e00:09:10:09 - 00:09:12:00\u003cbr\u003e\nand pretty fast stuff done.\u003c/p\u003e\n\n\u003cp\u003e00:09:12:00 - 00:09:13:07\u003cbr\u003e\nI do a kind of a good amount\u003c/p\u003e\n\n\u003cp\u003e00:09:13:07 - 00:09:14:05\u003cbr\u003e\nof social media stuff,\u003c/p\u003e\n\n\u003cp\u003e00:09:14:05 - 00:09:15:10\u003cbr\u003e\nwith even both worship\u003c/p\u003e\n\n\u003cp\u003e00:09:15:10 - 00:09:17:01\u003cbr\u003e\nand youth a little bit.\u003c/p\u003e\n\n\u003cp\u003e00:09:17:01 - 00:09:18:06\u003cbr\u003e\nNot as much with worship,\u003c/p\u003e\n\n\u003cp\u003e00:09:18:06 - 00:09:19:10\u003cbr\u003e\nbut some.\u003c/p\u003e\n\n\u003cp\u003e00:09:19:10 - 00:09:20:03\u003cbr\u003e\nAnd it\u0026#39;s like\u003c/p\u003e\n\n\u003cp\u003e00:09:20:03 - 00:09:20:21\u003cbr\u003e\nit\u0026#39;s really\u003c/p\u003e\n\n\u003cp\u003e00:09:20:21 - 00:09:22:21\u003cbr\u003e\nit doesn\u0026#39;t take that much time\u003c/p\u003e\n\n\u003cp\u003e00:09:22:21 - 00:09:25:07\u003cbr\u003e\nto, to post stuff, I think.\u003c/p\u003e\n\n\u003cp\u003e00:09:25:07 - 00:09:26:17\u003cbr\u003e\nyeah, that\u0026#39;s that\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:09:26:17 - 00:09:28:03\u003cbr\u003e\nan encouraging thing\u003c/p\u003e\n\n\u003cp\u003e00:09:28:03 - 00:09:28:17\u003cbr\u003e\nto think about.\u003c/p\u003e\n\n\u003cp\u003e00:09:28:17 - 00:09:29:12\u003cbr\u003e\nIt\u0026#39;s like\u003c/p\u003e\n\n\u003cp\u003e00:09:29:12 - 00:09:30:06\u003cbr\u003e\nit\u0026#39;s not going to take\u003c/p\u003e\n\n\u003cp\u003e00:09:30:06 - 00:09:30:22\u003cbr\u003e\nyou forever\u003c/p\u003e\n\n\u003cp\u003e00:09:30:22 - 00:09:32:01\u003cbr\u003e\nto get a couple posts\u003c/p\u003e\n\n\u003cp\u003e00:09:32:01 - 00:09:33:14\u003cbr\u003e\nout, a day\u003c/p\u003e\n\n\u003cp\u003e00:09:33:14 - 00:09:35:07\u003cbr\u003e\nor maybe several week.\u003c/p\u003e\n\n\u003cp\u003e00:09:35:07 - 00:09:36:01\u003cbr\u003e\nI think it\u0026#39;s good to have\u003c/p\u003e\n\n\u003cp\u003e00:09:36:01 - 00:09:37:11\u003cbr\u003e\nat least one a day or,\u003c/p\u003e\n\n\u003cp\u003e00:09:37:11 - 00:09:38:24\u003cbr\u003e\nyou know, multiple a week.\u003c/p\u003e\n\n\u003cp\u003e00:09:38:24 - 00:09:39:14\u003cbr\u003e\nSo you can kind of\u003c/p\u003e\n\n\u003cp\u003e00:09:39:14 - 00:09:40:16\u003cbr\u003e\nget keep interacting\u003c/p\u003e\n\n\u003cp\u003e00:09:40:16 - 00:09:41:06\u003cbr\u003e\nwith your students.\u003c/p\u003e\n\n\u003cp\u003e00:09:41:06 - 00:09:43:02\u003cbr\u003e\nSo I don\u0026#39;t know,\u003c/p\u003e\n\n\u003cp\u003e00:09:43:02 - 00:09:43:24\u003cbr\u003e\nis that what kind of answering\u003c/p\u003e\n\n\u003cp\u003e00:09:43:24 - 00:09:45:19\u003cbr\u003e\nyour question? Okay.\u003c/p\u003e\n\n\u003cp\u003e00:09:45:19 - 00:09:46:08\u003cbr\u003e\nYeah, for sure.\u003c/p\u003e\n\n\u003cp\u003e00:09:46:08 - 00:09:48:09\u003cbr\u003e\nI mean there’s like...\u003c/p\u003e\n\n\u003cp\u003e00:09:48:09 - 00:09:50:18\u003cbr\u003e\nI can’t remember, exactly\u003c/p\u003e\n\n\u003cp\u003e00:09:50:18 - 00:09:52:19\u003cbr\u003e\nI’m trying to look it up right now\u003c/p\u003e\n\n\u003cp\u003e00:09:52:19 - 00:09:54:04\u003cbr\u003e\nBut there’s a book, the concept\u003c/p\u003e\n\n\u003cp\u003e00:09:54:04 - 00:09:55:04\u003cbr\u003e\nis called like “1,000 Hours”\u003c/p\u003e\n\n\u003cp\u003e00:09:55:04 - 00:09:57:05\u003cbr\u003e\nMaybe it’s 100 hours\u003c/p\u003e\n\n\u003cp\u003e00:09:57:05 - 00:09:59:06\u003cbr\u003e\nI’ll put the link in the\u003c/p\u003e\n\n\u003cp\u003e00:09:59:06 - 00:10:00:11\u003cbr\u003e\nshownotes if you’re interested\u003c/p\u003e\n\n\u003cp\u003e00:10:00:11 - 00:10:01:06\u003cbr\u003e\nI’ll figure it out\u003c/p\u003e\n\n\u003cp\u003e00:10:01:06 - 00:10:03:07\u003cbr\u003e\nBut the concept\u003c/p\u003e\n\n\u003cp\u003e00:10:03:07 - 00:10:04:09\u003cbr\u003e\nis like\u003c/p\u003e\n\n\u003cp\u003e00:10:04:09 - 00:10:06:10\u003cbr\u003e\nNo one is gonna be good at anything\u003c/p\u003e\n\n\u003cp\u003e00:10:06:10 - 00:10:07:01\u003cbr\u003e\nuntil they spend\u003c/p\u003e\n\n\u003cp\u003e00:10:07:01 - 00:10:08:01\u003cbr\u003e\nsome time on it.\u003c/p\u003e\n\n\u003cp\u003e00:10:08:01 - 00:10:09:22\u003cbr\u003e\nAnd so if you feel intimidated\u003c/p\u003e\n\n\u003cp\u003e00:10:09:22 - 00:10:10:21\u003cbr\u003e\nby something\u003c/p\u003e\n\n\u003cp\u003e00:10:10:21 - 00:10:11:15\u003cbr\u003e\nof course you’re gonna\u003c/p\u003e\n\n\u003cp\u003e00:10:11:15 - 00:10:12:13\u003cbr\u003e\nfeel intimidated by something\u003c/p\u003e\n\n\u003cp\u003e00:10:12:13 - 00:10:13:07\u003cbr\u003e\nnew. It’s new!\u003c/p\u003e\n\n\u003cp\u003e00:10:13:07 - 00:10:15:16\u003cbr\u003e\nThat’s what new stuff does\u003c/p\u003e\n\n\u003cp\u003e00:10:15:16 - 00:10:16:16\u003cbr\u003e\nNone of us are good\u003c/p\u003e\n\n\u003cp\u003e00:10:16:16 - 00:10:18:17\u003cbr\u003e\nat new stuff right away\u003c/p\u003e\n\n\u003cp\u003e00:10:18:17 - 00:10:20:12\u003cbr\u003e\nAnd I think it’s really telling\u003c/p\u003e\n\n\u003cp\u003e00:10:20:12 - 00:10:23:17\u003cbr\u003e\nto your point\u003c/p\u003e\n\n\u003cp\u003e00:10:23:17 - 00:10:24:15\u003cbr\u003e\nYou were in that boat\u003c/p\u003e\n\n\u003cp\u003e00:10:24:15 - 00:10:25:00\u003cbr\u003e\nAnd you were like:\u003c/p\u003e\n\n\u003cp\u003e00:10:25:00 - 00:10:27:15\u003cbr\u003e\n“I don’t know”\u003c/p\u003e\n\n\u003cp\u003e00:10:27:15 - 00:10:28:21\u003cbr\u003e\nJust to shed a little bit of light\u003c/p\u003e\n\n\u003cp\u003e00:10:28:21 - 00:10:30:02\u003cbr\u003e\nWhen I was telling you\u003c/p\u003e\n\n\u003cp\u003e00:10:30:02 - 00:10:31:04\u003cbr\u003e\nyou should\u003c/p\u003e\n\n\u003cp\u003e00:10:31:04 - 00:10:31:23\u003cbr\u003e\ndive into some of this stuff\u003c/p\u003e\n\n\u003cp\u003e00:10:31:23 - 00:10:32:10\u003cbr\u003e\nYou were like:\u003c/p\u003e\n\n\u003cp\u003e00:10:32:10 - 00:10:33:22\u003cbr\u003e\n“I don’t know man...”\u003c/p\u003e\n\n\u003cp\u003e00:10:33:22 - 00:10:35:10\u003cbr\u003e\n“I don’t really do that type of st-”\u003c/p\u003e\n\n\u003cp\u003e00:10:35:10 - 00:10:36:22\u003cbr\u003e\n“I don’t really do TikTok”\u003c/p\u003e\n\n\u003cp\u003e00:10:36:22 - 00:10:38:14\u003cbr\u003e\n“I don’t really do any videos”\u003c/p\u003e\n\n\u003cp\u003e00:10:38:14 - 00:10:40:01\u003cbr\u003e\nAnd I was just like:\u003c/p\u003e\n\n\u003cp\u003e00:10:40:01 - 00:10:41:18\u003cbr\u003e\n“Hey just try it. It’s not that hard.”\u003c/p\u003e\n\n\u003cp\u003e00:10:41:18 - 00:10:42:11\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:10:42:11 - 00:10:43:05\u003cbr\u003e\nAnd so to hear you say now\u003c/p\u003e\n\n\u003cp\u003e00:10:43:05 - 00:10:44:15\u003cbr\u003e\na year and something later\u003c/p\u003e\n\n\u003cp\u003e00:10:44:15 - 00:10:46:04\u003cbr\u003e\n“It’s not\u003c/p\u003e\n\n\u003cp\u003e00:10:46:04 - 00:10:47:05\u003cbr\u003e\ndoesn’t take as much time.\u003c/p\u003e\n\n\u003cp\u003e00:10:47:05 - 00:10:48:05\u003cbr\u003e\nas you might think.”\u003c/p\u003e\n\n\u003cp\u003e00:10:48:05 - 00:10:49:09\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:10:49:09 - 00:10:52:14\u003cbr\u003e\nThat’s a good word on that\u003c/p\u003e\n\n\u003cp\u003e00:10:52:14 - 00:10:53:12\u003cbr\u003e\nThe more time you\u003c/p\u003e\n\n\u003cp\u003e00:10:53:12 - 00:10:54:10\u003cbr\u003e\nspend on something\u003c/p\u003e\n\n\u003cp\u003e00:10:54:10 - 00:10:55:19\u003cbr\u003e\nthe better you’re gonna get with it.\u003c/p\u003e\n\n\u003cp\u003e00:10:55:19 - 00:10:56:14\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:10:56:14 - 00:10:57:07\u003cbr\u003e\nAnd so like\u003c/p\u003e\n\n\u003cp\u003e00:10:57:07 - 00:10:58:14\u003cbr\u003e\nI had one of our\u003c/p\u003e\n\n\u003cp\u003e00:10:58:14 - 00:10:59:11\u003cbr\u003e\ninterns yesterday, say\u003c/p\u003e\n\n\u003cp\u003e00:10:59:11 - 00:11:00:04\u003cbr\u003e\nsomething about\u003c/p\u003e\n\n\u003cp\u003e00:11:00:04 - 00:11:01:15\u003cbr\u003e\nlike video editing\u003c/p\u003e\n\n\u003cp\u003e00:11:01:15 - 00:11:01:24\u003cbr\u003e\nShe was like\u003c/p\u003e\n\n\u003cp\u003e00:11:01:24 - 00:11:04:11\u003cbr\u003e\n“I wanna help you edit video”\u003c/p\u003e\n\n\u003cp\u003e00:11:04:11 - 00:11:06:23\u003cbr\u003e\n“I wanna do more video editing.”\u003c/p\u003e\n\n\u003cp\u003e00:11:06:23 - 00:11:08:07\u003cbr\u003e\ncuz she also wants to learn\u003c/p\u003e\n\n\u003cp\u003e00:11:08:07 - 00:11:09:15\u003cbr\u003e\nAnd I just looked at her\u003c/p\u003e\n\n\u003cp\u003e00:11:09:15 - 00:11:10:01\u003cbr\u003e\nI was like:\u003c/p\u003e\n\n\u003cp\u003e00:11:10:01 - 00:11:11:02\u003cbr\u003e\n“You just gotta do it.”\u003c/p\u003e\n\n\u003cp\u003e00:11:11:02 - 00:11:11:15\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:11:11:15 - 00:11:13:00\u003cbr\u003e\nLike doing it is the key\u003c/p\u003e\n\n\u003cp\u003e00:11:13:00 - 00:11:13:22\u003cbr\u003e\nSit down with it\u003c/p\u003e\n\n\u003cp\u003e00:11:13:22 - 00:11:14:19\u003cbr\u003e\nAnd the more you like\u003c/p\u003e\n\n\u003cp\u003e00:11:14:19 - 00:11:16:05\u003cbr\u003e\nsit down with it, spend time on it.\u003c/p\u003e\n\n\u003cp\u003e00:11:16:05 - 00:11:18:08\u003cbr\u003e\nThe more you can get it done\u003c/p\u003e\n\n\u003cp\u003e00:11:18:08 - 00:11:18:21\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:11:18:21 - 00:11:20:00\u003cbr\u003e\nI\u0026#39;ve learned on my phone\u003c/p\u003e\n\n\u003cp\u003e00:11:20:00 - 00:11:20:15\u003cbr\u003e\ncap cut.\u003c/p\u003e\n\n\u003cp\u003e00:11:20:15 - 00:11:21:08\u003cbr\u003e\nThe free version.\u003c/p\u003e\n\n\u003cp\u003e00:11:21:08 - 00:11:23:12\u003cbr\u003e\nEven like it does wonders\u003c/p\u003e\n\n\u003cp\u003e00:11:23:12 - 00:11:24:11\u003cbr\u003e\nfor a lot of things.\u003c/p\u003e\n\n\u003cp\u003e00:11:24:11 - 00:11:25:15\u003cbr\u003e\nLike there\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:11:25:15 - 00:11:26:13\u003cbr\u003e\nthere\u0026#39;s a pro version\u003c/p\u003e\n\n\u003cp\u003e00:11:26:13 - 00:11:27:06\u003cbr\u003e\nthat probably costs,\u003c/p\u003e\n\n\u003cp\u003e00:11:27:06 - 00:11:27:23\u003cbr\u003e\nbut, like,\u003c/p\u003e\n\n\u003cp\u003e00:11:27:23 - 00:11:29:05\u003cbr\u003e\neven the free version\u003c/p\u003e\n\n\u003cp\u003e00:11:29:05 - 00:11:31:17\u003cbr\u003e\nhas given me, like, a lot of,\u003c/p\u003e\n\n\u003cp\u003e00:11:31:17 - 00:11:32:09\u003cbr\u003e\nyou know, help.\u003c/p\u003e\n\n\u003cp\u003e00:11:32:09 - 00:11:33:02\u003cbr\u003e\nAnd there\u0026#39;s not a lot\u003c/p\u003e\n\n\u003cp\u003e00:11:33:02 - 00:11:33:12\u003cbr\u003e\nthere\u0026#39;s really\u003c/p\u003e\n\n\u003cp\u003e00:11:33:12 - 00:11:34:03\u003cbr\u003e\nnot a lot to it.\u003c/p\u003e\n\n\u003cp\u003e00:11:34:03 - 00:11:35:03\u003cbr\u003e\nThere\u0026#39;s a lot of little things\u003c/p\u003e\n\n\u003cp\u003e00:11:35:03 - 00:11:35:21\u003cbr\u003e\nyou have to kind of figure out\u003c/p\u003e\n\n\u003cp\u003e00:11:35:21 - 00:11:36:14\u003cbr\u003e\nwhat does what,\u003c/p\u003e\n\n\u003cp\u003e00:11:36:14 - 00:11:37:13\u003cbr\u003e\nbut once you do,\u003c/p\u003e\n\n\u003cp\u003e00:11:37:13 - 00:11:39:04\u003cbr\u003e\nit\u0026#39;s pretty easy to kind of\u003c/p\u003e\n\n\u003cp\u003e00:11:39:04 - 00:11:39:24\u003cbr\u003e\nget the gist of it\u003c/p\u003e\n\n\u003cp\u003e00:11:39:24 - 00:11:40:22\u003cbr\u003e\npretty quickly.\u003c/p\u003e\n\n\u003cp\u003e00:11:40:22 - 00:11:41:24\u003cbr\u003e\nSo.\u003c/p\u003e\n\n\u003cp\u003e00:11:41:24 - 00:11:43:02\u003cbr\u003e\nAnd ya know\u003c/p\u003e\n\n\u003cp\u003e00:11:43:02 - 00:11:43:18\u003cbr\u003e\nwhat’s even fun\u003c/p\u003e\n\n\u003cp\u003e00:11:43:18 - 00:11:44:10\u003cbr\u003e\nYesterday, I had a\u003c/p\u003e\n\n\u003cp\u003e00:11:44:10 - 00:11:45:06\u003cbr\u003e\nstudent\u003c/p\u003e\n\n\u003cp\u003e00:11:45:06 - 00:11:46:13\u003cbr\u003e\na 6th grader come in\u003c/p\u003e\n\n\u003cp\u003e00:11:46:13 - 00:11:48:07\u003cbr\u003e\nand I taught him how to edit\u003c/p\u003e\n\n\u003cp\u003e00:11:48:07 - 00:11:49:19\u003cbr\u003e\nvideos for social media\u003c/p\u003e\n\n\u003cp\u003e00:11:49:19 - 00:11:50:12\u003cbr\u003e\nAwesome,\u003c/p\u003e\n\n\u003cp\u003e00:11:50:12 - 00:11:50:24\u003cbr\u003e\nAnd he edited two\u003c/p\u003e\n\n\u003cp\u003e00:11:50:24 - 00:11:51:11\u003cbr\u003e\ncool.\u003c/p\u003e\n\n\u003cp\u003e00:11:51:11 - 00:11:51:23\u003cbr\u003e\nIn a 3 hour\u003c/p\u003e\n\n\u003cp\u003e00:11:51:23 - 00:11:52:13\u003cbr\u003e\nperiod of time\u003c/p\u003e\n\n\u003cp\u003e00:11:52:13 - 00:11:53:19\u003cbr\u003e\nHe’d never used\u003c/p\u003e\n\n\u003cp\u003e00:11:53:19 - 00:11:54:11\u003cbr\u003e\nAdobe Premiere Pro\u003c/p\u003e\n\n\u003cp\u003e00:11:54:11 - 00:11:55:08\u003cbr\u003e\nIt turned out pretty good?\u003c/p\u003e\n\n\u003cp\u003e00:11:55:08 - 00:11:56:03\u003cbr\u003e\nThe videos?\u003c/p\u003e\n\n\u003cp\u003e00:11:56:03 - 00:11:58:08\u003cbr\u003e\nYeah. I’ll post the link down below\u003c/p\u003e\n\n\u003cp\u003e00:11:58:08 - 00:12:00:00\u003cbr\u003e\nYou can see the student’s\u003c/p\u003e\n\n\u003cp\u003e00:12:00:00 - 00:12:00:11\u003cbr\u003e\nedit\u003c/p\u003e\n\n\u003cp\u003e00:12:00:11 - 00:12:01:08\u003cbr\u003e\nAwesome\u003c/p\u003e\n\n\u003cp\u003e00:12:01:08 - 00:12:02:06\u003cbr\u003e\nMan, it was crispy\u003c/p\u003e\n\n\u003cp\u003e00:12:02:06 - 00:12:03:15\u003cbr\u003e\nIt was a crispy edit\u003c/p\u003e\n\n\u003cp\u003e00:12:03:15 - 00:12:04:01\u003cbr\u003e\nCool.\u003c/p\u003e\n\n\u003cp\u003e00:12:04:01 - 00:12:05:10\u003cbr\u003e\nShout out to him\u003c/p\u003e\n\n\u003cp\u003e00:12:05:10 - 00:12:07:03\u003cbr\u003e\nAlright, so let’s...\u003c/p\u003e\n\n\u003cp\u003e00:12:07:03 - 00:12:09:05\u003cbr\u003e\nShift gears a little bit, Nate\u003c/p\u003e\n\n\u003cp\u003e00:12:09:05 - 00:12:10:15\u003cbr\u003e\nAnd, umm\u003c/p\u003e\n\n\u003cp\u003e00:12:10:15 - 00:12:12:01\u003cbr\u003e\nTalk about\u003c/p\u003e\n\n\u003cp\u003e00:12:12:01 - 00:12:13:01\u003cbr\u003e\nwhat\u003c/p\u003e\n\n\u003cp\u003e00:12:13:01 - 00:12:14:12\u003cbr\u003e\nAdvantages\u003c/p\u003e\n\n\u003cp\u003e00:12:14:12 - 00:12:15:18\u003cbr\u003e\nor what wins\u003c/p\u003e\n\n\u003cp\u003e00:12:15:18 - 00:12:16:10\u003cbr\u003e\nyou have seen\u003c/p\u003e\n\n\u003cp\u003e00:12:16:10 - 00:12:17:19\u003cbr\u003e\nout of social media\u003c/p\u003e\n\n\u003cp\u003e00:12:17:19 - 00:12:19:07\u003cbr\u003e\nin your group?\u003c/p\u003e\n\n\u003cp\u003e00:12:19:07 - 00:12:20:13\u003cbr\u003e\nRight, what has\u003c/p\u003e\n\n\u003cp\u003e00:12:20:13 - 00:12:22:03\u003cbr\u003e\nhaving a camera around\u003c/p\u003e\n\n\u003cp\u003e00:12:22:03 - 00:12:24:02\u003cbr\u003e\nWhat has doing different like\u003c/p\u003e\n\n\u003cp\u003e00:12:24:02 - 00:12:25:06\u003cbr\u003e\nChallenges\u003c/p\u003e\n\n\u003cp\u003e00:12:25:06 - 00:12:27:03\u003cbr\u003e\nYour little like\u003c/p\u003e\n\n\u003cp\u003e00:12:27:03 - 00:12:28:01\u003cbr\u003e\ndevotional thoughts\u003c/p\u003e\n\n\u003cp\u003e00:12:28:01 - 00:12:30:09\u003cbr\u003e\nTake it any direction you want\u003c/p\u003e\n\n\u003cp\u003e00:12:30:09 - 00:12:31:10\u003cbr\u003e\nBut what has\u003c/p\u003e\n\n\u003cp\u003e00:12:31:10 - 00:12:32:08\u003cbr\u003e\nhaving these\u003c/p\u003e\n\n\u003cp\u003e00:12:32:08 - 00:12:33:15\u003cbr\u003e\nhaving just a presence\u003c/p\u003e\n\n\u003cp\u003e00:12:33:15 - 00:12:34:24\u003cbr\u003e\non social media\u003c/p\u003e\n\n\u003cp\u003e00:12:34:24 - 00:12:36:11\u003cbr\u003e\nwhat has it done in your mind\u003c/p\u003e\n\n\u003cp\u003e00:12:36:11 - 00:12:38:13\u003cbr\u003e\nto your youth group?\u003c/p\u003e\n\n\u003cp\u003e00:12:38:13 - 00:12:39:04\u003cbr\u003e\nyou know, I\u0026#39;m\u003c/p\u003e\n\n\u003cp\u003e00:12:39:04 - 00:12:40:09\u003cbr\u003e\ngoing to say something\u003c/p\u003e\n\n\u003cp\u003e00:12:40:09 - 00:12:41:20\u003cbr\u003e\nthat may be a little bit off\u003c/p\u003e\n\n\u003cp\u003e00:12:41:20 - 00:12:42:23\u003cbr\u003e\nthe track of this little bit,\u003c/p\u003e\n\n\u003cp\u003e00:12:42:23 - 00:12:44:04\u003cbr\u003e\nbut it\u0026#39;s related to this.\u003c/p\u003e\n\n\u003cp\u003e00:12:44:04 - 00:12:45:03\u003cbr\u003e\nI think I\u0026#39;ve noticed\u003c/p\u003e\n\n\u003cp\u003e00:12:45:03 - 00:12:46:02\u003cbr\u003e\na lot more people\u003c/p\u003e\n\n\u003cp\u003e00:12:46:02 - 00:12:47:09\u003cbr\u003e\noutside of my ministry\u003c/p\u003e\n\n\u003cp\u003e00:12:47:09 - 00:12:48:04\u003cbr\u003e\nare being reached\u003c/p\u003e\n\n\u003cp\u003e00:12:48:04 - 00:12:49:13\u003cbr\u003e\nthan just my students.\u003c/p\u003e\n\n\u003cp\u003e00:12:49:13 - 00:12:50:00\u003cbr\u003e\nThere\u0026#39;s people\u003c/p\u003e\n\n\u003cp\u003e00:12:50:00 - 00:12:51:13\u003cbr\u003e\nthat see my videos\u003c/p\u003e\n\n\u003cp\u003e00:12:51:13 - 00:12:52:13\u003cbr\u003e\nthat that are like,\u003c/p\u003e\n\n\u003cp\u003e00:12:52:13 - 00:12:53:13\u003cbr\u003e\nnot from our ministry,\u003c/p\u003e\n\n\u003cp\u003e00:12:53:13 - 00:12:54:11\u003cbr\u003e\nthat are like, inspired\u003c/p\u003e\n\n\u003cp\u003e00:12:54:11 - 00:12:55:16\u003cbr\u003e\nand like asking questions\u003c/p\u003e\n\n\u003cp\u003e00:12:55:16 - 00:12:57:05\u003cbr\u003e\nand like, where is CSM at?\u003c/p\u003e\n\n\u003cp\u003e00:12:57:05 - 00:12:58:01\u003cbr\u003e\nAnd all this stuff.\u003c/p\u003e\n\n\u003cp\u003e00:12:58:01 - 00:12:58:07\u003cbr\u003e\nAnd they\u003c/p\u003e\n\n\u003cp\u003e00:12:58:07 - 00:12:58:14\u003cbr\u003e\nmay not\u003c/p\u003e\n\n\u003cp\u003e00:12:58:14 - 00:12:59:21\u003cbr\u003e\neven be from around the area,\u003c/p\u003e\n\n\u003cp\u003e00:12:59:21 - 00:13:01:06\u003cbr\u003e\nbut they\u0026#39;re like curious\u003c/p\u003e\n\n\u003cp\u003e00:13:01:06 - 00:13:02:16\u003cbr\u003e\nand finding things.\u003c/p\u003e\n\n\u003cp\u003e00:13:02:16 - 00:13:03:03\u003cbr\u003e\nAnd we\u0026#39;re starting\u003c/p\u003e\n\n\u003cp\u003e00:13:03:03 - 00:13:04:02\u003cbr\u003e\nto get more students now\u003c/p\u003e\n\n\u003cp\u003e00:13:04:02 - 00:13:05:06\u003cbr\u003e\nand like seeing my videos\u003c/p\u003e\n\n\u003cp\u003e00:13:05:06 - 00:13:05:16\u003cbr\u003e\nand being in\u003c/p\u003e\n\n\u003cp\u003e00:13:05:16 - 00:13:06:07\u003cbr\u003e\nand following things.\u003c/p\u003e\n\n\u003cp\u003e00:13:06:07 - 00:13:06:19\u003cbr\u003e\nAnd actually,\u003c/p\u003e\n\n\u003cp\u003e00:13:06:19 - 00:13:07:10\u003cbr\u003e\nwe copied off\u003c/p\u003e\n\n\u003cp\u003e00:13:07:10 - 00:13:08:01\u003cbr\u003e\nyour guy\u0026#39;s church\u003c/p\u003e\n\n\u003cp\u003e00:13:08:01 - 00:13:08:24\u003cbr\u003e\none time you did this thing\u003c/p\u003e\n\n\u003cp\u003e00:13:08:24 - 00:13:09:10\u003cbr\u003e\nwhere you went up\u003c/p\u003e\n\n\u003cp\u003e00:13:09:10 - 00:13:10:19\u003cbr\u003e\nto students and go,\u003c/p\u003e\n\n\u003cp\u003e00:13:10:19 - 00:13:12:08\u003cbr\u003e\nhey, you know,\u003c/p\u003e\n\n\u003cp\u003e00:13:12:08 - 00:13:13:22\u003cbr\u003e\ndo you follow Cross Creek,\u003c/p\u003e\n\n\u003cp\u003e00:13:13:22 - 00:13:14:13\u003cbr\u003e\nyour church?\u003c/p\u003e\n\n\u003cp\u003e00:13:14:13 - 00:13:15:00\u003cbr\u003e\nAnd I go, hey,\u003c/p\u003e\n\n\u003cp\u003e00:13:15:00 - 00:13:15:14\u003cbr\u003e\ndo you follow\u003c/p\u003e\n\n\u003cp\u003e00:13:15:14 - 00:13:17:00\u003cbr\u003e\nCSM on on TikTok\u003c/p\u003e\n\n\u003cp\u003e00:13:17:00 - 00:13:17:24\u003cbr\u003e\nor do you follow CSM\u003c/p\u003e\n\n\u003cp\u003e00:13:17:24 - 00:13:19:21\u003cbr\u003e\non, you know, Instagram?\u003c/p\u003e\n\n\u003cp\u003e00:13:19:21 - 00:13:21:09\u003cbr\u003e\nAnd they\u0026#39;re always scrambling\u003c/p\u003e\n\n\u003cp\u003e00:13:21:09 - 00:13:22:20\u003cbr\u003e\nand they show their phone\u003c/p\u003e\n\n\u003cp\u003e00:13:22:20 - 00:13:23:14\u003cbr\u003e\nand they either know\u003c/p\u003e\n\n\u003cp\u003e00:13:23:14 - 00:13:24:01\u003cbr\u003e\nwho they do\u003c/p\u003e\n\n\u003cp\u003e00:13:24:01 - 00:13:25:01\u003cbr\u003e\nor because of that,\u003c/p\u003e\n\n\u003cp\u003e00:13:25:01 - 00:13:25:24\u003cbr\u003e\nthey start following.\u003c/p\u003e\n\n\u003cp\u003e00:13:25:24 - 00:13:27:01\u003cbr\u003e\nYou know,\u003c/p\u003e\n\n\u003cp\u003e00:13:27:01 - 00:13:28:19\u003cbr\u003e\nI think it\u0026#39;s just\u003c/p\u003e\n\n\u003cp\u003e00:13:28:19 - 00:13:31:03\u003cbr\u003e\nso important to be present\u003c/p\u003e\n\n\u003cp\u003e00:13:31:03 - 00:13:32:01\u003cbr\u003e\nthere.\u003c/p\u003e\n\n\u003cp\u003e00:13:32:01 - 00:13:35:03\u003cbr\u003e\nand, give them an avenue\u003c/p\u003e\n\n\u003cp\u003e00:13:35:03 - 00:13:36:10\u003cbr\u003e\nwhere they can\u003c/p\u003e\n\n\u003cp\u003e00:13:36:10 - 00:13:37:19\u003cbr\u003e\nif they missed a week\u003c/p\u003e\n\n\u003cp\u003e00:13:37:19 - 00:13:38:24\u003cbr\u003e\nand I, I don\u0026#39;t always do it,\u003c/p\u003e\n\n\u003cp\u003e00:13:38:24 - 00:13:40:10\u003cbr\u003e\nbut I try to do a recap video\u003c/p\u003e\n\n\u003cp\u003e00:13:40:10 - 00:13:41:14\u003cbr\u003e\nfrom the week before\u003c/p\u003e\n\n\u003cp\u003e00:13:41:14 - 00:13:42:00\u003cbr\u003e\nand talk\u003c/p\u003e\n\n\u003cp\u003e00:13:42:00 - 00:13:43:24\u003cbr\u003e\nmore about different messages.\u003c/p\u003e\n\n\u003cp\u003e00:13:43:24 - 00:13:47:12\u003cbr\u003e\nAnd, I think they need that\u003c/p\u003e\n\n\u003cp\u003e00:13:47:12 - 00:13:48:00\u003cbr\u003e\nto kind of\u003c/p\u003e\n\n\u003cp\u003e00:13:48:00 - 00:13:48:21\u003cbr\u003e\nif they\u0026#39;re not there, like,\u003c/p\u003e\n\n\u003cp\u003e00:13:48:21 - 00:13:49:08\u003cbr\u003e\nhey, they can\u003c/p\u003e\n\n\u003cp\u003e00:13:49:08 - 00:13:50:17\u003cbr\u003e\nthey can see what\u0026#39;s going on.\u003c/p\u003e\n\n\u003cp\u003e00:13:50:17 - 00:13:52:04\u003cbr\u003e\nSo that\u0026#39;s, that\u0026#39;s really good.\u003c/p\u003e\n\n\u003cp\u003e00:13:52:04 - 00:13:53:09\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:13:53:09 - 00:13:54:15\u003cbr\u003e\nWell and it’s even like\u003c/p\u003e\n\n\u003cp\u003e00:13:54:15 - 00:13:55:16\u003cbr\u003e\nYa know\u003c/p\u003e\n\n\u003cp\u003e00:13:55:16 - 00:13:56:17\u003cbr\u003e\nyou even said it\u003c/p\u003e\n\n\u003cp\u003e00:13:56:17 - 00:13:57:18\u003cbr\u003e\nthere, like\u003c/p\u003e\n\n\u003cp\u003e00:13:57:18 - 00:13:59:24\u003cbr\u003e\njust by doing like something\u003c/p\u003e\n\n\u003cp\u003e00:13:59:24 - 00:14:01:05\u003cbr\u003e\nsome little like\u003c/p\u003e\n\n\u003cp\u003e00:14:01:05 - 00:14:02:12\u003cbr\u003e\nchallenge thing\u003c/p\u003e\n\n\u003cp\u003e00:14:02:12 - 00:14:03:12\u003cbr\u003e\nlike it created like\u003c/p\u003e\n\n\u003cp\u003e00:14:03:12 - 00:14:04:01\u003cbr\u003e\na fun\u003c/p\u003e\n\n\u003cp\u003e00:14:04:01 - 00:14:04:18\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:14:04:18 - 00:14:05:12\u003cbr\u003e\nmoment.\u003c/p\u003e\n\n\u003cp\u003e00:14:05:12 - 00:14:06:02\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:14:06:02 - 00:14:06:17\u003cbr\u003e\nAnd then if\u003c/p\u003e\n\n\u003cp\u003e00:14:06:17 - 00:14:07:22\u003cbr\u003e\nyou do go around\u003c/p\u003e\n\n\u003cp\u003e00:14:07:22 - 00:14:08:13\u003cbr\u003e\nand you’re kinda like\u003c/p\u003e\n\n\u003cp\u003e00:14:08:13 - 00:14:10:17\u003cbr\u003e\ndoing man on the street-style videos\u003c/p\u003e\n\n\u003cp\u003e00:14:10:17 - 00:14:11:07\u003cbr\u003e\nand you’re\u003c/p\u003e\n\n\u003cp\u003e00:14:11:07 - 00:14:12:18\u003cbr\u003e\ninterviewing people and tryina\u003c/p\u003e\n\n\u003cp\u003e00:14:12:18 - 00:14:14:08\u003cbr\u003e\ncatch em not following you,\u003c/p\u003e\n\n\u003cp\u003e00:14:14:08 - 00:14:15:07\u003cbr\u003e\nor prove to\u003c/p\u003e\n\n\u003cp\u003e00:14:15:07 - 00:14:17:02\u003cbr\u003e\npeople that they are following you.\u003c/p\u003e\n\n\u003cp\u003e00:14:17:02 - 00:14:18:24\u003cbr\u003e\nThen later, they’re gonna look\u003c/p\u003e\n\n\u003cp\u003e00:14:18:24 - 00:14:20:02\u003cbr\u003e\nfor that online.\u003c/p\u003e\n\n\u003cp\u003e00:14:20:02 - 00:14:22:03\u003cbr\u003e\nRight? And then that’s gonna create\u003c/p\u003e\n\n\u003cp\u003e00:14:22:03 - 00:14:23:09\u003cbr\u003e\nand organic moment\u003c/p\u003e\n\n\u003cp\u003e00:14:23:09 - 00:14:25:10\u003cbr\u003e\nan organic shareable moment\u003c/p\u003e\n\n\u003cp\u003e00:14:25:10 - 00:14:26:09\u003cbr\u003e\nthat they might\u003c/p\u003e\n\n\u003cp\u003e00:14:26:09 - 00:14:27:18\u003cbr\u003e\nshow their friends\u003c/p\u003e\n\n\u003cp\u003e00:14:27:18 - 00:14:28:19\u003cbr\u003e\n“Hey, check this video out!”\u003c/p\u003e\n\n\u003cp\u003e00:14:28:19 - 00:14:30:04\u003cbr\u003e\nor something like that, right?\u003c/p\u003e\n\n\u003cp\u003e00:14:30:04 - 00:14:31:09\u003cbr\u003e\nlike something that they could even\u003c/p\u003e\n\n\u003cp\u003e00:14:31:09 - 00:14:33:02\u003cbr\u003e\nthen be proud of\u003c/p\u003e\n\n\u003cp\u003e00:14:33:02 - 00:14:34:05\u003cbr\u003e\nYa know, and so there’s\u003c/p\u003e\n\n\u003cp\u003e00:14:34:05 - 00:14:36:15\u003cbr\u003e\nI think, opportunity\u003c/p\u003e\n\n\u003cp\u003e00:14:36:15 - 00:14:37:16\u003cbr\u003e\nNot\u003c/p\u003e\n\n\u003cp\u003e00:14:37:16 - 00:14:39:21\u003cbr\u003e\njust with people who don’t go to your church\u003c/p\u003e\n\n\u003cp\u003e00:14:39:21 - 00:14:40:18\u003cbr\u003e\nBut also,\u003c/p\u003e\n\n\u003cp\u003e00:14:40:18 - 00:14:42:12\u003cbr\u003e\nwith students that are\u003c/p\u003e\n\n\u003cp\u003e00:14:42:12 - 00:14:43:03\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:14:43:03 - 00:14:43:17\u003cbr\u003e\nin your youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:14:43:17 - 00:14:45:12\u003cbr\u003e\nthat can, ya know\u003c/p\u003e\n\n\u003cp\u003e00:14:45:12 - 00:14:46:14\u003cbr\u003e\nhelp them feel\u003c/p\u003e\n\n\u003cp\u003e00:14:46:14 - 00:14:48:07\u003cbr\u003e\nlike some sort of sense of ownership\u003c/p\u003e\n\n\u003cp\u003e00:14:48:07 - 00:14:49:22\u003cbr\u003e\nand some sort of like, win\u003c/p\u003e\n\n\u003cp\u003e00:14:49:22 - 00:14:52:06\u003cbr\u003e\nin and through your social media\u003c/p\u003e\n\n\u003cp\u003e00:14:52:06 - 00:14:53:15\u003cbr\u003e\nit’s in the\u003c/p\u003e\n\n\u003cp\u003e00:14:53:15 - 00:14:54:21\u003cbr\u003e\nit’s a really low\u003c/p\u003e\n\n\u003cp\u003e00:14:54:21 - 00:14:55:19\u003cbr\u003e\nhanging fruit there, ya know?\u003c/p\u003e\n\n\u003cp\u003e00:14:55:19 - 00:14:56:05\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:14:56:05 - 00:14:56:11\u003cbr\u003e\nAnd I\u003c/p\u003e\n\n\u003cp\u003e00:14:56:11 - 00:14:57:20\u003cbr\u003e\nfeel like a lot of people.\u003c/p\u003e\n\n\u003cp\u003e00:14:57:20 - 00:14:58:14\u003cbr\u003e\nA lot of students,\u003c/p\u003e\n\n\u003cp\u003e00:14:58:14 - 00:14:59:18\u003cbr\u003e\nspecifically students\u003c/p\u003e\n\n\u003cp\u003e00:14:59:18 - 00:15:02:00\u003cbr\u003e\nwant to see other students.\u003c/p\u003e\n\n\u003cp\u003e00:15:02:00 - 00:15:02:09\u003cbr\u003e\nSorry.\u003c/p\u003e\n\n\u003cp\u003e00:15:02:09 - 00:15:03:13\u003cbr\u003e\nOn videos\u003c/p\u003e\n\n\u003cp\u003e00:15:03:13 - 00:15:04:13\u003cbr\u003e\nand, like, in things\u003c/p\u003e\n\n\u003cp\u003e00:15:04:13 - 00:15:05:12\u003cbr\u003e\ninstead of just me.\u003c/p\u003e\n\n\u003cp\u003e00:15:05:12 - 00:15:06:10\u003cbr\u003e\nJust Jessica.\u003c/p\u003e\n\n\u003cp\u003e00:15:06:10 - 00:15:07:06\u003cbr\u003e\nThat\u0026#39;s the leader.\u003c/p\u003e\n\n\u003cp\u003e00:15:07:06 - 00:15:08:07\u003cbr\u003e\nThey want to see students.\u003c/p\u003e\n\n\u003cp\u003e00:15:08:07 - 00:15:09:02\u003cbr\u003e\nAnd when they see students,\u003c/p\u003e\n\n\u003cp\u003e00:15:09:02 - 00:15:10:02\u003cbr\u003e\nthey\u0026#39;re more attentive\u003c/p\u003e\n\n\u003cp\u003e00:15:10:02 - 00:15:10:17\u003cbr\u003e\nto watch\u003c/p\u003e\n\n\u003cp\u003e00:15:10:17 - 00:15:11:07\u003cbr\u003e\nand kind of\u003c/p\u003e\n\n\u003cp\u003e00:15:11:07 - 00:15:12:10\u003cbr\u003e\nparticipate with it\u003c/p\u003e\n\n\u003cp\u003e00:15:12:10 - 00:15:13:16\u003cbr\u003e\nwhen when they\u0026#39;re there\u003c/p\u003e\n\n\u003cp\u003e00:15:13:16 - 00:15:14:02\u003cbr\u003e\ninstead of\u003c/p\u003e\n\n\u003cp\u003e00:15:14:02 - 00:15:14:21\u003cbr\u003e\njust adults\u003c/p\u003e\n\n\u003cp\u003e00:15:14:21 - 00:15:16:01\u003cbr\u003e\nkind of sharing recaps\u003c/p\u003e\n\n\u003cp\u003e00:15:16:01 - 00:15:16:12\u003cbr\u003e\nor whatever\u003c/p\u003e\n\n\u003cp\u003e00:15:16:12 - 00:15:18:02\u003cbr\u003e\nthat may look like, you know?\u003c/p\u003e\n\n\u003cp\u003e00:15:18:02 - 00:15:18:17\u003cbr\u003e\nSo I\u0026#39;ve learned that\u003c/p\u003e\n\n\u003cp\u003e00:15:18:17 - 00:15:19:16\u003cbr\u003e\nkind of the hard way\u003c/p\u003e\n\n\u003cp\u003e00:15:19:16 - 00:15:21:09\u003cbr\u003e\na little bit, you know, so.\u003c/p\u003e\n\n\u003cp\u003e00:15:21:09 - 00:15:21:24\u003cbr\u003e\nYeah, for sure.\u003c/p\u003e\n\n\u003cp\u003e00:15:21:24 - 00:15:24:02\u003cbr\u003e\nAnd we’re all just trying stuff, right?\u003c/p\u003e\n\n\u003cp\u003e00:15:24:02 - 00:15:26:04\u003cbr\u003e\nLike what I did, when I moved here\u003c/p\u003e\n\n\u003cp\u003e00:15:26:04 - 00:15:29:20\u003cbr\u003e\nI guess just about two years ago, now\u003c/p\u003e\n\n\u003cp\u003e00:15:29:20 - 00:15:31:23\u003cbr\u003e\nwhen I moved here like\u003c/p\u003e\n\n\u003cp\u003e00:15:31:23 - 00:15:33:15\u003cbr\u003e\nmy strategy that I brought in is\u003c/p\u003e\n\n\u003cp\u003e00:15:33:15 - 00:15:35:18\u003cbr\u003e\nnot the same strategy that I have today\u003c/p\u003e\n\n\u003cp\u003e00:15:35:18 - 00:15:38:04\u003cbr\u003e\nSo, as you get going\u003c/p\u003e\n\n\u003cp\u003e00:15:38:04 - 00:15:40:02\u003cbr\u003e\nand I think that’s a good encouragement too\u003c/p\u003e\n\n\u003cp\u003e00:15:40:02 - 00:15:41:07\u003cbr\u003e\nback to the question a minute ago\u003c/p\u003e\n\n\u003cp\u003e00:15:41:07 - 00:15:42:14\u003cbr\u003e\nlike just get started\u003c/p\u003e\n\n\u003cp\u003e00:15:42:14 - 00:15:43:03\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:15:43:03 - 00:15:44:02\u003cbr\u003e\nand once you get started\u003c/p\u003e\n\n\u003cp\u003e00:15:44:02 - 00:15:45:08\u003cbr\u003e\nyou’ll start to like uncover things\u003c/p\u003e\n\n\u003cp\u003e00:15:45:08 - 00:15:46:08\u003cbr\u003e\nthat you didn’t know\u003c/p\u003e\n\n\u003cp\u003e00:15:46:08 - 00:15:46:23\u003cbr\u003e\nRight? Like\u003c/p\u003e\n\n\u003cp\u003e00:15:46:23 - 00:15:47:23\u003cbr\u003e\na great example\u003c/p\u003e\n\n\u003cp\u003e00:15:47:23 - 00:15:50:14\u003cbr\u003e\nin our context is\u003c/p\u003e\n\n\u003cp\u003e00:15:50:14 - 00:15:52:00\u003cbr\u003e\nwe had a resident, Caleb\u003c/p\u003e\n\n\u003cp\u003e00:15:52:00 - 00:15:52:18\u003cbr\u003e\ntwo videos ago\u003c/p\u003e\n\n\u003cp\u003e00:15:52:18 - 00:15:53:05\u003cbr\u003e\nI’ll link it right here\u003c/p\u003e\n\n\u003cp\u003e00:15:53:05 - 00:15:54:02\u003cbr\u003e\nCaleb\u003c/p\u003e\n\n\u003cp\u003e00:15:54:02 - 00:15:55:10\u003cbr\u003e\nBut he\u003c/p\u003e\n\n\u003cp\u003e00:15:55:10 - 00:15:56:18\u003cbr\u003e\nhad this idea\u003c/p\u003e\n\n\u003cp\u003e00:15:56:18 - 00:15:59:02\u003cbr\u003e\nabout this thing called the Social Challenge\u003c/p\u003e\n\n\u003cp\u003e00:15:59:02 - 00:16:00:10\u003cbr\u003e\nand we would do a film\u003c/p\u003e\n\n\u003cp\u003e00:16:00:10 - 00:16:02:08\u003cbr\u003e\na filming of it every single Wednesday night\u003c/p\u003e\n\n\u003cp\u003e00:16:02:08 - 00:16:04:01\u003cbr\u003e\nand he wanted that to be like\u003c/p\u003e\n\n\u003cp\u003e00:16:04:01 - 00:16:05:21\u003cbr\u003e\na long form version of a YouTube video\u003c/p\u003e\n\n\u003cp\u003e00:16:05:21 - 00:16:06:21\u003cbr\u003e\nand so\u003c/p\u003e\n\n\u003cp\u003e00:16:06:21 - 00:16:08:17\u003cbr\u003e\nwe did that for a semester\u003c/p\u003e\n\n\u003cp\u003e00:16:08:17 - 00:16:10:15\u003cbr\u003e\nand I mean, that, that\u003c/p\u003e\n\n\u003cp\u003e00:16:10:15 - 00:16:12:01\u003cbr\u003e\nproject would eat his lunch\u003c/p\u003e\n\n\u003cp\u003e00:16:12:01 - 00:16:13:11\u003cbr\u003e\ncuz he would do it on a Wednesday night\u003c/p\u003e\n\n\u003cp\u003e00:16:13:11 - 00:16:15:00\u003cbr\u003e\nand then he would work all day\u003c/p\u003e\n\n\u003cp\u003e00:16:15:00 - 00:16:16:14\u003cbr\u003e\non a Thursday on it\u003c/p\u003e\n\n\u003cp\u003e00:16:16:14 - 00:16:17:22\u003cbr\u003e\nand he didn’t work on Fridays\u003c/p\u003e\n\n\u003cp\u003e00:16:17:22 - 00:16:19:15\u003cbr\u003e\nso like his whole Thursday\u003c/p\u003e\n\n\u003cp\u003e00:16:19:15 - 00:16:22:08\u003cbr\u003e\nwas eaten up by getting this social challenge edited\u003c/p\u003e\n\n\u003cp\u003e00:16:22:08 - 00:16:23:05\u003cbr\u003e\nposted\u003c/p\u003e\n\n\u003cp\u003e00:16:23:05 - 00:16:25:03\u003cbr\u003e\nup and live on YouTube\u003c/p\u003e\n\n\u003cp\u003e00:16:25:03 - 00:16:27:03\u003cbr\u003e\nand. But we, so we\u003c/p\u003e\n\n\u003cp\u003e00:16:27:03 - 00:16:29:03\u003cbr\u003e\nkilled the long-form version of it\u003c/p\u003e\n\n\u003cp\u003e00:16:29:03 - 00:16:30:10\u003cbr\u003e\nbecause it was like the\u003c/p\u003e\n\n\u003cp\u003e00:16:30:10 - 00:16:32:19\u003cbr\u003e\ntime factor. Like the immediacy of it\u003c/p\u003e\n\n\u003cp\u003e00:16:32:19 - 00:16:35:07\u003cbr\u003e\nBut we shifted it to more short style\u003c/p\u003e\n\n\u003cp\u003e00:16:35:07 - 00:16:36:07\u003cbr\u003e\nmore challenge style\u003c/p\u003e\n\n\u003cp\u003e00:16:36:07 - 00:16:38:03\u003cbr\u003e\nand what that’s done\u003c/p\u003e\n\n\u003cp\u003e00:16:38:03 - 00:16:39:12\u003cbr\u003e\nis that has like\u003c/p\u003e\n\n\u003cp\u003e00:16:39:12 - 00:16:41:11\u003cbr\u003e\nyou said, that has put so many more\u003c/p\u003e\n\n\u003cp\u003e00:16:41:11 - 00:16:42:18\u003cbr\u003e\nstudents on our\u003c/p\u003e\n\n\u003cp\u003e00:16:42:18 - 00:16:43:12\u003cbr\u003e\nplatform\u003c/p\u003e\n\n\u003cp\u003e00:16:43:12 - 00:16:45:08\u003cbr\u003e\nso we’ve taken the same block of time\u003c/p\u003e\n\n\u003cp\u003e00:16:45:08 - 00:16:46:19\u003cbr\u003e\nthat we would have taken to shoot\u003c/p\u003e\n\n\u003cp\u003e00:16:46:19 - 00:16:47:24\u003cbr\u003e\none big long video\u003c/p\u003e\n\n\u003cp\u003e00:16:47:24 - 00:16:49:21\u003cbr\u003e\nand we’ll just shoot like 5\u003c/p\u003e\n\n\u003cp\u003e00:16:49:21 - 00:16:50:06\u003cbr\u003e\nOkay.\u003c/p\u003e\n\n\u003cp\u003e00:16:50:06 - 00:16:50:24\u003cbr\u003e\nFive shorts.\u003c/p\u003e\n\n\u003cp\u003e00:16:50:24 - 00:16:52:15\u003cbr\u003e\nAnd then we can just bank them\u003c/p\u003e\n\n\u003cp\u003e00:16:52:15 - 00:16:54:00\u003cbr\u003e\nAnd so we got em\u003c/p\u003e\n\n\u003cp\u003e00:16:54:00 - 00:16:54:20\u003cbr\u003e\nLike I got in my\u003c/p\u003e\n\n\u003cp\u003e00:16:54:20 - 00:16:56:19\u003cbr\u003e\nfolder right now, I got like\u003c/p\u003e\n\n\u003cp\u003e00:16:56:19 - 00:16:57:19\u003cbr\u003e\n5 or 6\u003c/p\u003e\n\n\u003cp\u003e00:16:57:19 - 00:16:59:06\u003cbr\u003e\nof like a certain style of game\u003c/p\u003e\n\n\u003cp\u003e00:16:59:06 - 00:17:00:06\u003cbr\u003e\nwe call them drafts\u003c/p\u003e\n\n\u003cp\u003e00:17:00:06 - 00:17:01:04\u003cbr\u003e\nand then I got 5 or 6\u003c/p\u003e\n\n\u003cp\u003e00:17:01:04 - 00:17:02:10\u003cbr\u003e\nof another certain style of game\u003c/p\u003e\n\n\u003cp\u003e00:17:02:10 - 00:17:03:15\u003cbr\u003e\nwe call it 7 Questions\u003c/p\u003e\n\n\u003cp\u003e00:17:03:15 - 00:17:04:10\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:17:04:10 - 00:17:05:09\u003cbr\u003e\nAnd so like I have\u003c/p\u003e\n\n\u003cp\u003e00:17:05:09 - 00:17:07:17\u003cbr\u003e\nSome pretty like set\u003c/p\u003e\n\n\u003cp\u003e00:17:07:17 - 00:17:09:06\u003cbr\u003e\nwhat I post every day\u003c/p\u003e\n\n\u003cp\u003e00:17:09:06 - 00:17:11:00\u003cbr\u003e\nand when I post certain things\u003c/p\u003e\n\n\u003cp\u003e00:17:11:00 - 00:17:11:23\u003cbr\u003e\nbut like\u003c/p\u003e\n\n\u003cp\u003e00:17:11:23 - 00:17:13:06\u003cbr\u003e\nwhen I don’t have something\u003c/p\u003e\n\n\u003cp\u003e00:17:13:06 - 00:17:14:19\u003cbr\u003e\nor when I need something to kinda\u003c/p\u003e\n\n\u003cp\u003e00:17:14:19 - 00:17:15:08\u003cbr\u003e\nfill the gaps\u003c/p\u003e\n\n\u003cp\u003e00:17:15:08 - 00:17:16:03\u003cbr\u003e\nlike I got those\u003c/p\u003e\n\n\u003cp\u003e00:17:16:03 - 00:17:16:08\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:17:16:08 - 00:17:16:11\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:17:16:11 - 00:17:17:01\u003cbr\u003e\nThey’re just sitting\u003c/p\u003e\n\n\u003cp\u003e00:17:17:01 - 00:17:17:22\u003cbr\u003e\nright there. And so\u003c/p\u003e\n\n\u003cp\u003e00:17:17:22 - 00:17:20:06\u003cbr\u003e\nwe stumbled into that\u003c/p\u003e\n\n\u003cp\u003e00:17:20:06 - 00:17:21:18\u003cbr\u003e\nRight? Like what we started with\u003c/p\u003e\n\n\u003cp\u003e00:17:21:18 - 00:17:23:03\u003cbr\u003e\nthe idea of the social challenge\u003c/p\u003e\n\n\u003cp\u003e00:17:23:03 - 00:17:23:24\u003cbr\u003e\nwhat we started with\u003c/p\u003e\n\n\u003cp\u003e00:17:23:24 - 00:17:25:12\u003cbr\u003e\nis not what it is now\u003c/p\u003e\n\n\u003cp\u003e00:17:25:12 - 00:17:26:01\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:17:26:01 - 00:17:27:09\u003cbr\u003e\nAnd what’s cool, is like\u003c/p\u003e\n\n\u003cp\u003e00:17:27:09 - 00:17:29:08\u003cbr\u003e\nit, in the room\u003c/p\u003e\n\n\u003cp\u003e00:17:29:08 - 00:17:30:13\u003cbr\u003e\nlike in our programming\u003c/p\u003e\n\n\u003cp\u003e00:17:30:13 - 00:17:32:02\u003cbr\u003e\nit’s still called the same thing\u003c/p\u003e\n\n\u003cp\u003e00:17:32:02 - 00:17:33:02\u003cbr\u003e\nfrom when it started\u003c/p\u003e\n\n\u003cp\u003e00:17:33:02 - 00:17:34:15\u003cbr\u003e\nto what it is today\u003c/p\u003e\n\n\u003cp\u003e00:17:34:15 - 00:17:36:14\u003cbr\u003e\nwe still call it the “Social Challenge”\u003c/p\u003e\n\n\u003cp\u003e00:17:36:14 - 00:17:37:20\u003cbr\u003e\nso students know what it is\u003c/p\u003e\n\n\u003cp\u003e00:17:37:20 - 00:17:39:16\u003cbr\u003e\nand students know there’s an opportunity\u003c/p\u003e\n\n\u003cp\u003e00:17:39:16 - 00:17:40:16\u003cbr\u003e\nfor them to compete\u003c/p\u003e\n\n\u003cp\u003e00:17:40:16 - 00:17:41:23\u003cbr\u003e\nand get on camera\u003c/p\u003e\n\n\u003cp\u003e00:17:41:23 - 00:17:43:05\u003cbr\u003e\nand they love that stuff\u003c/p\u003e\n\n\u003cp\u003e00:17:43:05 - 00:17:43:20\u003cbr\u003e\nThat\u0026#39;s awesome.\u003c/p\u003e\n\n\u003cp\u003e00:17:43:20 - 00:17:45:12\u003cbr\u003e\nAnd it’s opt-in-able\u003c/p\u003e\n\n\u003cp\u003e00:17:45:12 - 00:17:46:11\u003cbr\u003e\nthough, ya know?\u003c/p\u003e\n\n\u003cp\u003e00:17:46:11 - 00:17:47:19\u003cbr\u003e\nand that’s the nice part\u003c/p\u003e\n\n\u003cp\u003e00:17:47:19 - 00:17:49:00\u003cbr\u003e\nis like we say, “Hey”\u003c/p\u003e\n\n\u003cp\u003e00:17:49:00 - 00:17:50:18\u003cbr\u003e\n“During free time, if anyone wants\u003c/p\u003e\n\n\u003cp\u003e00:17:50:18 - 00:17:52:01\u003cbr\u003e\nto come do the Social Challenge\u003c/p\u003e\n\n\u003cp\u003e00:17:52:01 - 00:17:53:09\u003cbr\u003e\nwe’ll be back here in this room.”\u003c/p\u003e\n\n\u003cp\u003e00:17:53:09 - 00:17:56:10\u003cbr\u003e\nAnd so it’s not forced\u003c/p\u003e\n\n\u003cp\u003e00:17:56:10 - 00:17:56:19\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:17:56:19 - 00:17:57:06\u003cbr\u003e\nWe’re not making anyone\u003c/p\u003e\n\n\u003cp\u003e00:17:57:06 - 00:17:58:12\u003cbr\u003e\nwho is shy or whatever\u003c/p\u003e\n\n\u003cp\u003e00:17:58:12 - 00:17:59:06\u003cbr\u003e\nhave to get on it\u003c/p\u003e\n\n\u003cp\u003e00:17:59:06 - 00:17:59:24\u003cbr\u003e\nBut then you know\u003c/p\u003e\n\n\u003cp\u003e00:17:59:24 - 00:18:01:19\u003cbr\u003e\nthere’s definitely kids who DO want to be on it\u003c/p\u003e\n\n\u003cp\u003e00:18:01:19 - 00:18:02:12\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:18:02:12 - 00:18:03:19\u003cbr\u003e\nAnd they’re like banging down the door\u003c/p\u003e\n\n\u003cp\u003e00:18:03:19 - 00:18:04:07\u003cbr\u003e\nto get in there\u003c/p\u003e\n\n\u003cp\u003e00:18:04:07 - 00:18:05:00\u003cbr\u003e\nDo you have, like,\u003c/p\u003e\n\n\u003cp\u003e00:18:05:00 - 00:18:06:07\u003cbr\u003e\nthe same, like,\u003c/p\u003e\n\n\u003cp\u003e00:18:06:07 - 00:18:07:15\u003cbr\u003e\nsmaller, kind of smaller\u003c/p\u003e\n\n\u003cp\u003e00:18:07:15 - 00:18:08:03\u003cbr\u003e\ngroup of students\u003c/p\u003e\n\n\u003cp\u003e00:18:08:03 - 00:18:08:12\u003cbr\u003e\nthat always\u003c/p\u003e\n\n\u003cp\u003e00:18:08:12 - 00:18:09:05\u003cbr\u003e\nwant to be on videos?\u003c/p\u003e\n\n\u003cp\u003e00:18:09:05 - 00:18:09:23\u003cbr\u003e\nOr do you have a pretty good\u003c/p\u003e\n\n\u003cp\u003e00:18:09:23 - 00:18:10:17\u003cbr\u003e\nvariety of students?\u003c/p\u003e\n\n\u003cp\u003e00:18:10:17 - 00:18:11:13\u003cbr\u003e\nI want to be on videos\u003c/p\u003e\n\n\u003cp\u003e00:18:11:13 - 00:18:12:12\u003cbr\u003e\nbecause I feel like it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:18:12:12 - 00:18:13:07\u003cbr\u003e\nkind of slim for me.\u003c/p\u003e\n\n\u003cp\u003e00:18:13:07 - 00:18:14:02\u003cbr\u003e\nof kids that actually\u003c/p\u003e\n\n\u003cp\u003e00:18:14:02 - 00:18:16:12\u003cbr\u003e\nwant to be on video.\u003c/p\u003e\n\n\u003cp\u003e00:18:16:12 - 00:18:17:19\u003cbr\u003e\nYeah, I mean it’s\u003c/p\u003e\n\n\u003cp\u003e00:18:17:19 - 00:18:19:05\u003cbr\u003e\nYeah, I think it’s\u003c/p\u003e\n\n\u003cp\u003e00:18:19:05 - 00:18:20:12\u003cbr\u003e\nthe same kinda group\u003c/p\u003e\n\n\u003cp\u003e00:18:20:12 - 00:18:21:02\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:18:21:02 - 00:18:22:13\u003cbr\u003e\nthe same like middle school\u003c/p\u003e\n\n\u003cp\u003e00:18:22:13 - 00:18:23:02\u003cbr\u003e\nboys\u003c/p\u003e\n\n\u003cp\u003e00:18:23:02 - 00:18:23:23\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:18:23:23 - 00:18:24:18\u003cbr\u003e\nlike the kid who edited\u003c/p\u003e\n\n\u003cp\u003e00:18:24:18 - 00:18:26:02\u003cbr\u003e\nis the kid who’s always on ‘em, too.\u003c/p\u003e\n\n\u003cp\u003e00:18:26:03 - 00:18:26:18\u003cbr\u003e\nYeah yeah\u003c/p\u003e\n\n\u003cp\u003e00:18:26:18 - 00:18:27:08\u003cbr\u003e\nyeah yeah.\u003c/p\u003e\n\n\u003cp\u003e00:18:27:08 - 00:18:28:07\u003cbr\u003e\nLike he’s a\u003c/p\u003e\n\n\u003cp\u003e00:18:28:07 - 00:18:31:07\u003cbr\u003e\nhe’s very camera hungry\u003c/p\u003e\n\n\u003cp\u003e00:18:31:07 - 00:18:32:14\u003cbr\u003e\nYeah yeah.\u003c/p\u003e\n\n\u003cp\u003e00:18:32:14 - 00:18:33:12\u003cbr\u003e\nAnd that’s ok\u003c/p\u003e\n\n\u003cp\u003e00:18:33:12 - 00:18:35:01\u003cbr\u003e\neveryone’s gonna go through waves\u003c/p\u003e\n\n\u003cp\u003e00:18:35:01 - 00:18:35:22\u003cbr\u003e\nthis kid doesn’t\u003c/p\u003e\n\n\u003cp\u003e00:18:35:22 - 00:18:38:20\u003cbr\u003e\nhe’s a 6th grade-7th grade boy\u003c/p\u003e\n\n\u003cp\u003e00:18:38:20 - 00:18:41:03\u003cbr\u003e\nhe’s not insecure about anything\u003c/p\u003e\n\n\u003cp\u003e00:18:41:03 - 00:18:41:21\u003cbr\u003e\nThat\u0026#39;s awesome\u003c/p\u003e\n\n\u003cp\u003e00:18:41:21 - 00:18:42:24\u003cbr\u003e\nBut like one day he will be\u003c/p\u003e\n\n\u003cp\u003e00:18:42:24 - 00:18:46:01\u003cbr\u003e\nHe probably won’t be that kid\u003c/p\u003e\n\n\u003cp\u003e00:18:46:01 - 00:18:48:10\u003cbr\u003e\nfor his entire youth ministry career\u003c/p\u003e\n\n\u003cp\u003e00:18:48:10 - 00:18:49:04\u003cbr\u003e\nRight?\u003c/p\u003e\n\n\u003cp\u003e00:18:49:04 - 00:18:51:07\u003cbr\u003e\nAnd so like, you just\u003c/p\u003e\n\n\u003cp\u003e00:18:51:07 - 00:18:53:13\u003cbr\u003e\nthat’s the nice part is you can offer that\u003c/p\u003e\n\n\u003cp\u003e00:18:53:13 - 00:18:55:00\u003cbr\u003e\nand if you got kids\u003c/p\u003e\n\n\u003cp\u003e00:18:55:00 - 00:18:56:20\u003cbr\u003e\nThe other fun thing we’ve started to do\u003c/p\u003e\n\n\u003cp\u003e00:18:56:20 - 00:18:58:21\u003cbr\u003e\nBeyond just\u003c/p\u003e\n\n\u003cp\u003e00:18:58:21 - 00:19:00:06\u003cbr\u003e\nbeing on camera\u003c/p\u003e\n\n\u003cp\u003e00:19:00:06 - 00:19:01:17\u003cbr\u003e\nis like helping run the camera\u003c/p\u003e\n\n\u003cp\u003e00:19:01:17 - 00:19:04:06\u003cbr\u003e\nAnd so like maybe they don’t wanna be on the camera\u003c/p\u003e\n\n\u003cp\u003e00:19:04:06 - 00:19:06:04\u003cbr\u003e\nbut maybe they can be like behind the scenes\u003c/p\u003e\n\n\u003cp\u003e00:19:06:04 - 00:19:06:23\u003cbr\u003e\nor edit\u003c/p\u003e\n\n\u003cp\u003e00:19:06:23 - 00:19:07:14\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:19:07:14 - 00:19:08:23\u003cbr\u003e\nAnd that- students love\u003c/p\u003e\n\n\u003cp\u003e00:19:08:23 - 00:19:10:14\u003cbr\u003e\ngetting a chance to do that\u003c/p\u003e\n\n\u003cp\u003e00:19:10:14 - 00:19:12:10\u003cbr\u003e\nAnd the more, I guess the older I’m getting\u003c/p\u003e\n\n\u003cp\u003e00:19:12:10 - 00:19:13:23\u003cbr\u003e\nthe more I’m trying to figure out, like “How can I\u003c/p\u003e\n\n\u003cp\u003e00:19:13:23 - 00:19:16:08\u003cbr\u003e\nnot just do student ministry\u003c/p\u003e\n\n\u003cp\u003e00:19:16:08 - 00:19:16:24\u003cbr\u003e\nfor students,\u003c/p\u003e\n\n\u003cp\u003e00:19:16:24 - 00:19:17:13\u003cbr\u003e\nbut how can I\u003c/p\u003e\n\n\u003cp\u003e00:19:17:13 - 00:19:19:03\u003cbr\u003e\nlet students do student ministry for students?”\u003c/p\u003e\n\n\u003cp\u003e00:19:19:03 - 00:19:19:23\u003cbr\u003e\nThat\u0026#39;s good.\u003c/p\u003e\n\n\u003cp\u003e00:19:19:23 - 00:19:23:14\u003cbr\u003e\nSo that’s one of the things we’re trying to pursue\u003c/p\u003e\n\n\u003cp\u003e00:19:23:14 - 00:19:25:10\u003cbr\u003e\nBut Nate, tell me what\u003c/p\u003e\n\n\u003cp\u003e00:19:25:10 - 00:19:27:12\u003cbr\u003e\nin your context has\u003c/p\u003e\n\n\u003cp\u003e00:19:27:12 - 00:19:30:13\u003cbr\u003e\nbeen the most fun, or most effective thing?\u003c/p\u003e\n\n\u003cp\u003e00:19:30:13 - 00:19:31:08\u003cbr\u003e\nthat you’ve done\u003c/p\u003e\n\n\u003cp\u003e00:19:31:08 - 00:19:32:19\u003cbr\u003e\njust with regard to digital\u003c/p\u003e\n\n\u003cp\u003e00:19:32:19 - 00:19:33:11\u003cbr\u003e\nit doesn’t have to be\u003c/p\u003e\n\n\u003cp\u003e00:19:33:11 - 00:19:35:18\u003cbr\u003e\nsocial media- anything, it can be anything\u003c/p\u003e\n\n\u003cp\u003e00:19:35:18 - 00:19:38:09\u003cbr\u003e\nany sort of thing in the digital space\u003c/p\u003e\n\n\u003cp\u003e00:19:38:09 - 00:19:40:04\u003cbr\u003e\nWell, I\u0026#39;ll be honest.\u003c/p\u003e\n\n\u003cp\u003e00:19:40:04 - 00:19:41:16\u003cbr\u003e\nI\u0026#39;ve really recently\u003c/p\u003e\n\n\u003cp\u003e00:19:41:16 - 00:19:43:10\u003cbr\u003e\nkind of started a. And this.\u003c/p\u003e\n\n\u003cp\u003e00:19:43:10 - 00:19:43:22\u003cbr\u003e\nI don\u0026#39;t even know\u003c/p\u003e\n\n\u003cp\u003e00:19:43:22 - 00:19:44:18\u003cbr\u003e\nif you consider this\u003c/p\u003e\n\n\u003cp\u003e00:19:44:18 - 00:19:45:11\u003cbr\u003e\nwhat you\u0026#39;re looking at,\u003c/p\u003e\n\n\u003cp\u003e00:19:45:11 - 00:19:47:17\u003cbr\u003e\nbut I started a Snapchat,\u003c/p\u003e\n\n\u003cp\u003e00:19:47:17 - 00:19:50:03\u003cbr\u003e\ngroup with our students,\u003c/p\u003e\n\n\u003cp\u003e00:19:50:03 - 00:19:51:12\u003cbr\u003e\nand I go, hey, invite.\u003c/p\u003e\n\n\u003cp\u003e00:19:51:12 - 00:19:53:00\u003cbr\u003e\nAnd that\u0026#39;s a it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:19:53:00 - 00:19:53:24\u003cbr\u003e\nme social media\u003c/p\u003e\n\n\u003cp\u003e00:19:53:24 - 00:19:54:20\u003cbr\u003e\ninvite\u003c/p\u003e\n\n\u003cp\u003e00:19:54:20 - 00:19:56:00\u003cbr\u003e\nanyone that is\u003c/p\u003e\n\n\u003cp\u003e00:19:56:00 - 00:19:57:19\u003cbr\u003e\nthat is not that\u003c/p\u003e\n\n\u003cp\u003e00:19:57:19 - 00:19:59:01\u003cbr\u003e\nI don\u0026#39;t have access to\u003c/p\u003e\n\n\u003cp\u003e00:19:59:01 - 00:20:00:16\u003cbr\u003e\ninto this group chat.\u003c/p\u003e\n\n\u003cp\u003e00:20:00:16 - 00:20:01:19\u003cbr\u003e\nAnd people are just adding\u003c/p\u003e\n\n\u003cp\u003e00:20:01:19 - 00:20:02:15\u003cbr\u003e\npeople as we go.\u003c/p\u003e\n\n\u003cp\u003e00:20:02:15 - 00:20:03:12\u003cbr\u003e\nAnd as soon as I add\u003c/p\u003e\n\n\u003cp\u003e00:20:03:12 - 00:20:03:24\u003cbr\u003e\nsomeone else\u003c/p\u003e\n\n\u003cp\u003e00:20:03:24 - 00:20:04:16\u003cbr\u003e\nand they have friends\u003c/p\u003e\n\n\u003cp\u003e00:20:04:16 - 00:20:06:06\u003cbr\u003e\nthat are from CSM, I\u0026#39;m them.\u003c/p\u003e\n\n\u003cp\u003e00:20:06:06 - 00:20:06:22\u003cbr\u003e\nAnd it\u0026#39;s like\u003c/p\u003e\n\n\u003cp\u003e00:20:06:22 - 00:20:08:00\u003cbr\u003e\nthe group is grown,\u003c/p\u003e\n\n\u003cp\u003e00:20:08:00 - 00:20:08:17\u003cbr\u003e\nbut the more people\u003c/p\u003e\n\n\u003cp\u003e00:20:08:17 - 00:20:09:02\u003cbr\u003e\nthat are in there,\u003c/p\u003e\n\n\u003cp\u003e00:20:09:02 - 00:20:10:04\u003cbr\u003e\nthe more it gets blown up.\u003c/p\u003e\n\n\u003cp\u003e00:20:10:04 - 00:20:10:22\u003cbr\u003e\nIt\u0026#39;s been fun to\u003c/p\u003e\n\n\u003cp\u003e00:20:10:22 - 00:20:11:13\u003cbr\u003e\njust kind of see it\u003c/p\u003e\n\n\u003cp\u003e00:20:11:13 - 00:20:12:18\u003cbr\u003e\nexpand slowly\u003c/p\u003e\n\n\u003cp\u003e00:20:12:18 - 00:20:13:08\u003cbr\u003e\nthroughout\u003c/p\u003e\n\n\u003cp\u003e00:20:13:08 - 00:20:14:15\u003cbr\u003e\nthe last couple weeks.\u003c/p\u003e\n\n\u003cp\u003e00:20:14:15 - 00:20:14:21\u003cbr\u003e\nThat\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:20:14:21 - 00:20:15:04\u003cbr\u003e\nsomething that\u003c/p\u003e\n\n\u003cp\u003e00:20:15:04 - 00:20:16:01\u003cbr\u003e\nI\u0026#39;m excited about\u003c/p\u003e\n\n\u003cp\u003e00:20:16:01 - 00:20:17:06\u003cbr\u003e\nbecause it\u0026#39;s like it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:20:17:06 - 00:20:18:08\u003cbr\u003e\na different way of connecting.\u003c/p\u003e\n\n\u003cp\u003e00:20:18:08 - 00:20:19:04\u003cbr\u003e\nWe have GroupMe\u003c/p\u003e\n\n\u003cp\u003e00:20:19:04 - 00:20:19:19\u003cbr\u003e\nand we connect through\u003c/p\u003e\n\n\u003cp\u003e00:20:19:19 - 00:20:20:24\u003cbr\u003e\nGroupMe mainly,\u003c/p\u003e\n\n\u003cp\u003e00:20:20:24 - 00:20:22:00\u003cbr\u003e\nbut I think Snapchat\u003c/p\u003e\n\n\u003cp\u003e00:20:22:00 - 00:20:22:23\u003cbr\u003e\nshould have a funner,\u003c/p\u003e\n\n\u003cp\u003e00:20:22:23 - 00:20:25:07\u003cbr\u003e\nlike fun, fun way to like\u003c/p\u003e\n\n\u003cp\u003e00:20:25:07 - 00:20:26:12\u003cbr\u003e\nsend funny pictures\u003c/p\u003e\n\n\u003cp\u003e00:20:26:12 - 00:20:27:15\u003cbr\u003e\nand whatever.\u003c/p\u003e\n\n\u003cp\u003e00:20:27:15 - 00:20:28:16\u003cbr\u003e\nLike you can best group\u003c/p\u003e\n\n\u003cp\u003e00:20:28:16 - 00:20:29:10\u003cbr\u003e\nlike this\u003c/p\u003e\n\n\u003cp\u003e00:20:29:10 - 00:20:30:23\u003cbr\u003e\nkid was blown it up\u003c/p\u003e\n\n\u003cp\u003e00:20:30:23 - 00:20:32:11\u003cbr\u003e\nwith with like\u003c/p\u003e\n\n\u003cp\u003e00:20:32:11 - 00:20:33:24\u003cbr\u003e\nfilters of people\u0026#39;s faces\u003c/p\u003e\n\n\u003cp\u003e00:20:33:24 - 00:20:35:09\u003cbr\u003e\nbeing all distorted and stuff.\u003c/p\u003e\n\n\u003cp\u003e00:20:35:09 - 00:20:36:23\u003cbr\u003e\nAnd just as he\u0026#39;s being goofy\u003c/p\u003e\n\n\u003cp\u003e00:20:36:23 - 00:20:37:19\u003cbr\u003e\nand I don\u0026#39;t know\u003c/p\u003e\n\n\u003cp\u003e00:20:37:19 - 00:20:38:13\u003cbr\u003e\nif that answers your question\u003c/p\u003e\n\n\u003cp\u003e00:20:38:13 - 00:20:39:08\u003cbr\u003e\nthe way you wanted me to,\u003c/p\u003e\n\n\u003cp\u003e00:20:39:08 - 00:20:40:14\u003cbr\u003e\nbut it\u0026#39;s just, you know.\u003c/p\u003e\n\n\u003cp\u003e00:20:40:14 - 00:20:41:03\u003cbr\u003e\nYeah, no, it’s great!\u003c/p\u003e\n\n\u003cp\u003e00:20:41:03 - 00:20:42:02\u003cbr\u003e\nI mean it’s\u003c/p\u003e\n\n\u003cp\u003e00:20:42:02 - 00:20:43:01\u003cbr\u003e\nthat’s the thing, like\u003c/p\u003e\n\n\u003cp\u003e00:20:43:01 - 00:20:44:09\u003cbr\u003e\nevery church is different, right?\u003c/p\u003e\n\n\u003cp\u003e00:20:44:09 - 00:20:45:17\u003cbr\u003e\nSo I’m not going into this with any sorta\u003c/p\u003e\n\n\u003cp\u003e00:20:45:17 - 00:20:46:19\u003cbr\u003e\nlike agenda\u003c/p\u003e\n\n\u003cp\u003e00:20:46:19 - 00:20:47:09\u003cbr\u003e\nI’m just tryina get\u003c/p\u003e\n\n\u003cp\u003e00:20:47:09 - 00:20:50:04\u003cbr\u003e\nto know what real youth pastors\u003c/p\u003e\n\n\u003cp\u003e00:20:50:04 - 00:20:51:14\u003cbr\u003e\nand real churches are doing\u003c/p\u003e\n\n\u003cp\u003e00:20:51:14 - 00:20:53:12\u003cbr\u003e\nlike to connect with students\u003c/p\u003e\n\n\u003cp\u003e00:20:53:12 - 00:20:55:00\u003cbr\u003e\nand that’s a great example, because\u003c/p\u003e\n\n\u003cp\u003e00:20:55:00 - 00:20:57:10\u003cbr\u003e\nyouth ministry 15 years ago\u003c/p\u003e\n\n\u003cp\u003e00:20:57:10 - 00:20:58:06\u003cbr\u003e\nlike you don’t have that\u003c/p\u003e\n\n\u003cp\u003e00:20:58:06 - 00:20:58:16\u003cbr\u003e\nopportunity\u003c/p\u003e\n\n\u003cp\u003e00:20:58:16 - 00:20:59:10\u003cbr\u003e\nYeah. Yeah, yeah, yeah.\u003c/p\u003e\n\n\u003cp\u003e00:20:59:10 - 00:21:01:02\u003cbr\u003e\nWhether\u003c/p\u003e\n\n\u003cp\u003e00:21:01:02 - 00:21:02:09\u003cbr\u003e\nCuz like our church\u003c/p\u003e\n\n\u003cp\u003e00:21:02:09 - 00:21:03:18\u003cbr\u003e\ndoesn’t let us use Snapchat\u003c/p\u003e\n\n\u003cp\u003e00:21:03:18 - 00:21:04:10\u003cbr\u003e\nOh, really?\u003c/p\u003e\n\n\u003cp\u003e00:21:04:10 - 00:21:06:01\u003cbr\u003e\nWhether it’s Snapchat\u003c/p\u003e\n\n\u003cp\u003e00:21:06:01 - 00:21:07:10\u003cbr\u003e\nor whether it’s GroupMe\u003c/p\u003e\n\n\u003cp\u003e00:21:07:10 - 00:21:08:16\u003cbr\u003e\nor whether it’s a Group Message\u003c/p\u003e\n\n\u003cp\u003e00:21:08:16 - 00:21:11:09\u003cbr\u003e\nor whether it’s an Instagram DM Group\u003c/p\u003e\n\n\u003cp\u003e00:21:12:15 - 00:21:13:18\u003cbr\u003e\nThe concept\u003c/p\u003e\n\n\u003cp\u003e00:21:13:18 - 00:21:14:22\u003cbr\u003e\nis a group message\u003c/p\u003e\n\n\u003cp\u003e00:21:14:22 - 00:21:15:14\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:21:15:14 - 00:21:17:15\u003cbr\u003e\nYou and I, if we were youth pastors\u003c/p\u003e\n\n\u003cp\u003e00:21:17:15 - 00:21:18:14\u003cbr\u003e\nfifteen years ago\u003c/p\u003e\n\n\u003cp\u003e00:21:18:14 - 00:21:20:12\u003cbr\u003e\nwe don’t have that opportunity\u003c/p\u003e\n\n\u003cp\u003e00:21:20:12 - 00:21:21:01\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:21:21:01 - 00:21:22:11\u003cbr\u003e\nThat doesn’t exist\u003c/p\u003e\n\n\u003cp\u003e00:21:22:11 - 00:21:24:19\u003cbr\u003e\nAnd so, that’s why I say\u003c/p\u003e\n\n\u003cp\u003e00:21:24:19 - 00:21:26:19\u003cbr\u003e\nit’s so important for youth pastors to just\u003c/p\u003e\n\n\u003cp\u003e00:21:26:19 - 00:21:27:22\u003cbr\u003e\nfigure something out, because\u003c/p\u003e\n\n\u003cp\u003e00:21:27:22 - 00:21:29:19\u003cbr\u003e\nlook at that opportunity\u003c/p\u003e\n\n\u003cp\u003e00:21:29:19 - 00:21:31:06\u003cbr\u003e\nlike you have a chance to\u003c/p\u003e\n\n\u003cp\u003e00:21:31:06 - 00:21:32:23\u003cbr\u003e\nmessage your students\u003c/p\u003e\n\n\u003cp\u003e00:21:32:23 - 00:21:34:22\u003cbr\u003e\non like a Tuesday morning\u003c/p\u003e\n\n\u003cp\u003e00:21:34:22 - 00:21:35:12\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:21:35:12 - 00:21:36:06\u003cbr\u003e\nlike otherwise you would have\u003c/p\u003e\n\n\u003cp\u003e00:21:36:06 - 00:21:37:03\u003cbr\u003e\nhad to wait for them to\u003c/p\u003e\n\n\u003cp\u003e00:21:37:03 - 00:21:37:17\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:21:37:17 - 00:21:38:17\u003cbr\u003e\ncome to you\u003c/p\u003e\n\n\u003cp\u003e00:21:38:17 - 00:21:40:01\u003cbr\u003e\nto be a captive audience\u003c/p\u003e\n\n\u003cp\u003e00:21:40:01 - 00:21:40:12\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:21:40:12 - 00:21:42:03\u003cbr\u003e\nBut now we have the ability to\u003c/p\u003e\n\n\u003cp\u003e00:21:42:03 - 00:21:43:14\u003cbr\u003e\nAnd there’s like\u003c/p\u003e\n\n\u003cp\u003e00:21:43:14 - 00:21:45:09\u003cbr\u003e\nthere’s checks and balances within that\u003c/p\u003e\n\n\u003cp\u003e00:21:45:09 - 00:21:47:01\u003cbr\u003e\nand there’s times where that can get abused\u003c/p\u003e\n\n\u003cp\u003e00:21:47:01 - 00:21:48:11\u003cbr\u003e\nbut at the end of the day, like\u003c/p\u003e\n\n\u003cp\u003e00:21:48:11 - 00:21:50:00\u003cbr\u003e\nThe opportunity that we have is fantastic\u003c/p\u003e\n\n\u003cp\u003e00:21:50:00 - 00:21:50:09\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:21:50:09 - 00:21:51:20\u003cbr\u003e\nSo, it’s\u003c/p\u003e\n\n\u003cp\u003e00:21:51:20 - 00:21:53:19\u003cbr\u003e\nImportant I think to lean into that\u003c/p\u003e\n\n\u003cp\u003e00:21:53:19 - 00:21:54:21\u003cbr\u003e\nWe should ask our dad\u003c/p\u003e\n\n\u003cp\u003e00:21:54:21 - 00:21:55:13\u003cbr\u003e\nhow he did that\u003c/p\u003e\n\n\u003cp\u003e00:21:55:13 - 00:21:56:18\u003cbr\u003e\nwhen he was a youth pastor.\u003c/p\u003e\n\n\u003cp\u003e00:21:56:18 - 00:21:58:05\u003cbr\u003e\nYou know, just to see for him.\u003c/p\u003e\n\n\u003cp\u003e00:21:58:05 - 00:21:59:02\u003cbr\u003e\nFifteen years ago?\u003c/p\u003e\n\n\u003cp\u003e00:21:59:02 - 00:21:59:08\u003cbr\u003e\nWhat?\u003c/p\u003e\n\n\u003cp\u003e00:21:59:08 - 00:22:00:05\u003cbr\u003e\nBecause he was doing it. What?\u003c/p\u003e\n\n\u003cp\u003e00:22:00:05 - 00:22:01:05\u003cbr\u003e\nIt was like not many.\u003c/p\u003e\n\n\u003cp\u003e00:22:01:05 - 00:22:02:05\u003cbr\u003e\nThere wasn\u0026#39;t cell phones,\u003c/p\u003e\n\n\u003cp\u003e00:22:02:05 - 00:22:02:12\u003cbr\u003e\nyou know.\u003c/p\u003e\n\n\u003cp\u003e00:22:02:12 - 00:22:03:08\u003cbr\u003e\nSo how do you.\u003c/p\u003e\n\n\u003cp\u003e00:22:03:08 - 00:22:04:16\u003cbr\u003e\nWell yeah, you just didn’t\u003c/p\u003e\n\n\u003cp\u003e00:22:04:16 - 00:22:05:16\u003cbr\u003e\ndo a group chat\u003c/p\u003e\n\n\u003cp\u003e00:22:05:16 - 00:22:06:03\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:22:06:03 - 00:22:08:00\u003cbr\u003e\nIt was all about the in-person\u003c/p\u003e\n\n\u003cp\u003e00:22:08:00 - 00:22:08:12\u003cbr\u003e\nIt was.\u003c/p\u003e\n\n\u003cp\u003e00:22:08:12 - 00:22:09:01\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:22:09:01 - 00:22:11:08\u003cbr\u003e\nAnd that’s the struggle\u003c/p\u003e\n\n\u003cp\u003e00:22:11:08 - 00:22:13:14\u003cbr\u003e\nRight? Like the struggle now\u003c/p\u003e\n\n\u003cp\u003e00:22:13:14 - 00:22:14:22\u003cbr\u003e\nsometimes when\u003c/p\u003e\n\n\u003cp\u003e00:22:14:22 - 00:22:16:07\u003cbr\u003e\nyou introduce an idea of digital\u003c/p\u003e\n\n\u003cp\u003e00:22:16:07 - 00:22:18:13\u003cbr\u003e\nthere may be an older\u003c/p\u003e\n\n\u003cp\u003e00:22:18:13 - 00:22:21:03\u003cbr\u003e\ngeneration or demographic\u003c/p\u003e\n\n\u003cp\u003e00:22:21:03 - 00:22:24:00\u003cbr\u003e\nthat remembers it done a different way\u003c/p\u003e\n\n\u003cp\u003e00:22:24:00 - 00:22:26:19\u003cbr\u003e\nAnd no shade on that or them\u003c/p\u003e\n\n\u003cp\u003e00:22:26:19 - 00:22:28:06\u003cbr\u003e\nbut the fact is we just\u003c/p\u003e\n\n\u003cp\u003e00:22:28:06 - 00:22:29:14\u003cbr\u003e\nlive in a different day\u003c/p\u003e\n\n\u003cp\u003e00:22:29:14 - 00:22:30:21\u003cbr\u003e\nAnd so\u003c/p\u003e\n\n\u003cp\u003e00:22:30:21 - 00:22:33:02\u003cbr\u003e\nand whatever\u003c/p\u003e\n\n\u003cp\u003e00:22:33:02 - 00:22:36:12\u003cbr\u003e\nAnd so however they were doing things before\u003c/p\u003e\n\n\u003cp\u003e00:22:36:12 - 00:22:39:03\u003cbr\u003e\nteenagers have zero concept of that today\u003c/p\u003e\n\n\u003cp\u003e00:22:39:03 - 00:22:39:08\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:22:39:08 - 00:22:39:21\u003cbr\u003e\nYeah, yeah.\u003c/p\u003e\n\n\u003cp\u003e00:22:39:21 - 00:22:41:09\u003cbr\u003e\nThey are digital natives\u003c/p\u003e\n\n\u003cp\u003e00:22:41:09 - 00:22:42:15\u003cbr\u003e\nand digital dependents\u003c/p\u003e\n\n\u003cp\u003e00:22:42:15 - 00:22:44:07\u003cbr\u003e\nAnd so to\u003c/p\u003e\n\n\u003cp\u003e00:22:44:07 - 00:22:45:12\u003cbr\u003e\nnot have something\u003c/p\u003e\n\n\u003cp\u003e00:22:45:12 - 00:22:48:04\u003cbr\u003e\nRight? And that’s the thing when I hear arguments\u003c/p\u003e\n\n\u003cp\u003e00:22:48:04 - 00:22:49:11\u003cbr\u003e\nfrom youth pastors who say:\u003c/p\u003e\n\n\u003cp\u003e00:22:49:11 - 00:22:50:20\u003cbr\u003e\n“Well, I don’t use social”\u003c/p\u003e\n\n\u003cp\u003e00:22:50:20 - 00:22:52:08\u003cbr\u003e\n“Well do you have a group chat?”\u003c/p\u003e\n\n\u003cp\u003e00:22:52:08 - 00:22:53:08\u003cbr\u003e\n“Well yeah we have a group chat!”\u003c/p\u003e\n\n\u003cp\u003e00:22:53:08 - 00:22:54:22\u003cbr\u003e\n“Well, you’re doing something!”\u003c/p\u003e\n\n\u003cp\u003e00:22:54:22 - 00:22:56:10\u003cbr\u003e\nYou’re not doing nothing\u003c/p\u003e\n\n\u003cp\u003e00:22:56:10 - 00:22:57:24\u003cbr\u003e\nAnd so there’s\u003c/p\u003e\n\n\u003cp\u003e00:22:57:24 - 00:23:00:08\u003cbr\u003e\nThat’s the thing I love, I love that\u003c/p\u003e\n\n\u003cp\u003e00:23:00:08 - 00:23:02:17\u003cbr\u003e\nthe sky is legitimately the limit\u003c/p\u003e\n\n\u003cp\u003e00:23:02:17 - 00:23:05:06\u003cbr\u003e\nWherever your creativity will lead you\u003c/p\u003e\n\n\u003cp\u003e00:23:05:06 - 00:23:06:06\u003cbr\u003e\nin today’s day-in-age\u003c/p\u003e\n\n\u003cp\u003e00:23:06:06 - 00:23:07:19\u003cbr\u003e\nyou can do\u003c/p\u003e\n\n\u003cp\u003e00:23:07:19 - 00:23:08:17\u003cbr\u003e\nyou can do anything\u003c/p\u003e\n\n\u003cp\u003e00:23:08:17 - 00:23:10:12\u003cbr\u003e\nRight? And it can be\u003c/p\u003e\n\n\u003cp\u003e00:23:10:12 - 00:23:12:19\u003cbr\u003e\nas robust of a strategy as you want\u003c/p\u003e\n\n\u003cp\u003e00:23:12:19 - 00:23:13:24\u003cbr\u003e\nor it can be as like\u003c/p\u003e\n\n\u003cp\u003e00:23:13:24 - 00:23:16:14\u003cbr\u003e\npaired down and focused on your kids\u003c/p\u003e\n\n\u003cp\u003e00:23:16:14 - 00:23:18:21\u003cbr\u003e\nBoth are great, I think\u003c/p\u003e\n\n\u003cp\u003e00:23:18:21 - 00:23:19:17\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:23:19:17 - 00:23:21:14\u003cbr\u003e\nSo last thing, Nate\u003c/p\u003e\n\n\u003cp\u003e00:23:21:14 - 00:23:23:03\u003cbr\u003e\nHow do you\u003c/p\u003e\n\n\u003cp\u003e00:23:23:03 - 00:23:24:15\u003cbr\u003e\nknow something’s working?\u003c/p\u003e\n\n\u003cp\u003e00:23:24:15 - 00:23:27:08\u003cbr\u003e\nLike when you post something\u003c/p\u003e\n\n\u003cp\u003e00:23:27:08 - 00:23:29:07\u003cbr\u003e\nOr- how do you know when like\u003c/p\u003e\n\n\u003cp\u003e00:23:29:07 - 00:23:31:11\u003cbr\u003e\nthat was good. That was a win?\u003c/p\u003e\n\n\u003cp\u003e00:23:31:11 - 00:23:33:13\u003cbr\u003e\nWhat are some of the things that\u003c/p\u003e\n\n\u003cp\u003e00:23:33:13 - 00:23:34:24\u003cbr\u003e\nyou look for, whether it be\u003c/p\u003e\n\n\u003cp\u003e00:23:34:24 - 00:23:37:03\u003cbr\u003e\nlike metrics, like number type things\u003c/p\u003e\n\n\u003cp\u003e00:23:37:03 - 00:23:38:05\u003cbr\u003e\nOr even just like\u003c/p\u003e\n\n\u003cp\u003e00:23:38:05 - 00:23:39:17\u003cbr\u003e\nthe word on the street\u003c/p\u003e\n\n\u003cp\u003e00:23:39:17 - 00:23:41:06\u003cbr\u003e\nor the scuttlebutt that you might hear like\u003c/p\u003e\n\n\u003cp\u003e00:23:41:06 - 00:23:43:08\u003cbr\u003e\nin the hallways of church\u003c/p\u003e\n\n\u003cp\u003e00:23:43:08 - 00:23:44:12\u003cbr\u003e\nI think I see\u003c/p\u003e\n\n\u003cp\u003e00:23:44:12 - 00:23:45:18\u003cbr\u003e\npeople share things.\u003c/p\u003e\n\n\u003cp\u003e00:23:45:18 - 00:23:47:03\u003cbr\u003e\nEven if it\u0026#39;s not a lot of shares.\u003c/p\u003e\n\n\u003cp\u003e00:23:47:03 - 00:23:48:10\u003cbr\u003e\nLike, there\u0026#39;s, like, adult,\u003c/p\u003e\n\n\u003cp\u003e00:23:48:10 - 00:23:50:08\u003cbr\u003e\nlike adults that are in our\u003c/p\u003e\n\n\u003cp\u003e00:23:50:08 - 00:23:50:22\u003cbr\u003e\nour ministry\u003c/p\u003e\n\n\u003cp\u003e00:23:50:22 - 00:23:52:01\u003cbr\u003e\nthat kind of see this stuff,\u003c/p\u003e\n\n\u003cp\u003e00:23:52:01 - 00:23:53:07\u003cbr\u003e\nand they\u0026#39;ll share it.\u003c/p\u003e\n\n\u003cp\u003e00:23:53:07 - 00:23:53:24\u003cbr\u003e\nOr student\u003c/p\u003e\n\n\u003cp\u003e00:23:53:24 - 00:23:55:14\u003cbr\u003e\nand multiple students like it.\u003c/p\u003e\n\n\u003cp\u003e00:23:55:14 - 00:23:56:14\u003cbr\u003e\nWe have a good amount of like\u003c/p\u003e\n\n\u003cp\u003e00:23:56:14 - 00:23:56:21\u003cbr\u003e\nwe have a good\u003c/p\u003e\n\n\u003cp\u003e00:23:56:21 - 00:23:57:21\u003cbr\u003e\namount of views.\u003c/p\u003e\n\n\u003cp\u003e00:23:57:21 - 00:23:58:10\u003cbr\u003e\nIf there\u0026#39;s a good\u003c/p\u003e\n\n\u003cp\u003e00:23:58:10 - 00:23:59:00\u003cbr\u003e\namount of views,\u003c/p\u003e\n\n\u003cp\u003e00:23:59:00 - 00:23:59:14\u003cbr\u003e\nit means that it\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:23:59:14 - 00:24:00:13\u003cbr\u003e\nkind of catching on.\u003c/p\u003e\n\n\u003cp\u003e00:24:00:13 - 00:24:00:24\u003cbr\u003e\nHonestly,\u003c/p\u003e\n\n\u003cp\u003e00:24:00:24 - 00:24:02:09\u003cbr\u003e\nI do a lot more reels,\u003c/p\u003e\n\n\u003cp\u003e00:24:02:09 - 00:24:03:15\u003cbr\u003e\neven for like picture\u003c/p\u003e\n\n\u003cp\u003e00:24:03:15 - 00:24:05:04\u003cbr\u003e\non new picture reels.\u003c/p\u003e\n\n\u003cp\u003e00:24:05:04 - 00:24:06:14\u003cbr\u003e\nAnd they they\u0026#39;re,\u003c/p\u003e\n\n\u003cp\u003e00:24:06:14 - 00:24:07:03\u003cbr\u003e\nthey\u0026#39;re ones\u003c/p\u003e\n\n\u003cp\u003e00:24:07:03 - 00:24:07:17\u003cbr\u003e\nthat kind of\u003c/p\u003e\n\n\u003cp\u003e00:24:07:17 - 00:24:08:11\u003cbr\u003e\njust to kind of show\u003c/p\u003e\n\n\u003cp\u003e00:24:08:11 - 00:24:08:17\u003cbr\u003e\nlike what\u003c/p\u003e\n\n\u003cp\u003e00:24:08:17 - 00:24:09:02\u003cbr\u003e\nwe\u0026#39;ve done\u003c/p\u003e\n\n\u003cp\u003e00:24:09:02 - 00:24:10:08\u003cbr\u003e\nin the night of CSM.\u003c/p\u003e\n\n\u003cp\u003e00:24:10:08 - 00:24:11:00\u003cbr\u003e\nI like to do like\u003c/p\u003e\n\n\u003cp\u003e00:24:11:00 - 00:24:12:03\u003cbr\u003e\nrecap videos of\u003c/p\u003e\n\n\u003cp\u003e00:24:12:03 - 00:24:13:07\u003cbr\u003e\nlike what we did\u003c/p\u003e\n\n\u003cp\u003e00:24:13:07 - 00:24:14:06\u003cbr\u003e\nthat last night\u003c/p\u003e\n\n\u003cp\u003e00:24:14:06 - 00:24:16:01\u003cbr\u003e\nat CSM or today or whatever,\u003c/p\u003e\n\n\u003cp\u003e00:24:16:01 - 00:24:17:10\u003cbr\u003e\njust kind of show people\u003c/p\u003e\n\n\u003cp\u003e00:24:17:10 - 00:24:19:02\u003cbr\u003e\nkind of quickly and pictures\u003c/p\u003e\n\n\u003cp\u003e00:24:19:02 - 00:24:20:10\u003cbr\u003e\nof what we\u0026#39;ve been up to you.\u003c/p\u003e\n\n\u003cp\u003e00:24:20:10 - 00:24:21:19\u003cbr\u003e\nAnd I think I don\u0026#39;t\u003c/p\u003e\n\n\u003cp\u003e00:24:21:19 - 00:24:22:21\u003cbr\u003e\nI think our adults\u003c/p\u003e\n\n\u003cp\u003e00:24:22:21 - 00:24:23:21\u003cbr\u003e\nlike parents and,\u003c/p\u003e\n\n\u003cp\u003e00:24:23:21 - 00:24:25:01\u003cbr\u003e\nand the adults in the church\u003c/p\u003e\n\n\u003cp\u003e00:24:25:01 - 00:24:26:03\u003cbr\u003e\nwant to see what\u0026#39;s going on\u003c/p\u003e\n\n\u003cp\u003e00:24:26:03 - 00:24:27:05\u003cbr\u003e\nwith the students.\u003c/p\u003e\n\n\u003cp\u003e00:24:27:05 - 00:24:27:23\u003cbr\u003e\nAnd when the adults\u003c/p\u003e\n\n\u003cp\u003e00:24:27:23 - 00:24:28:17\u003cbr\u003e\nare encouraged\u003c/p\u003e\n\n\u003cp\u003e00:24:28:17 - 00:24:30:00\u003cbr\u003e\nand and feel\u003c/p\u003e\n\n\u003cp\u003e00:24:30:00 - 00:24:31:20\u003cbr\u003e\nuplifted by students,\u003c/p\u003e\n\n\u003cp\u003e00:24:31:20 - 00:24:33:20\u003cbr\u003e\ninspire inspiring others\u003c/p\u003e\n\n\u003cp\u003e00:24:33:20 - 00:24:35:19\u003cbr\u003e\nto come and and lead\u003c/p\u003e\n\n\u003cp\u003e00:24:35:19 - 00:24:36:17\u003cbr\u003e\nand leading their friends\u003c/p\u003e\n\n\u003cp\u003e00:24:36:17 - 00:24:37:20\u003cbr\u003e\nto Christ and\u003c/p\u003e\n\n\u003cp\u003e00:24:37:20 - 00:24:39:17\u003cbr\u003e\nand getting on stage on Sunday\u003c/p\u003e\n\n\u003cp\u003e00:24:39:17 - 00:24:40:01\u003cbr\u003e\nmorning\u003c/p\u003e\n\n\u003cp\u003e00:24:40:01 - 00:24:41:12\u003cbr\u003e\nand leading worship and\u003c/p\u003e\n\n\u003cp\u003e00:24:41:12 - 00:24:42:20\u003cbr\u003e\nand when they get on\u003c/p\u003e\n\n\u003cp\u003e00:24:42:20 - 00:24:44:03\u003cbr\u003e\nstage on Sunday morning\u003c/p\u003e\n\n\u003cp\u003e00:24:44:03 - 00:24:45:15\u003cbr\u003e\nand and share\u003c/p\u003e\n\n\u003cp\u003e00:24:45:15 - 00:24:46:14\u003cbr\u003e\nthe announcements\u003c/p\u003e\n\n\u003cp\u003e00:24:46:14 - 00:24:47:21\u003cbr\u003e\nin front of the whole church.\u003c/p\u003e\n\n\u003cp\u003e00:24:47:21 - 00:24:48:18\u003cbr\u003e\nthat\u0026#39;s just\u003c/p\u003e\n\n\u003cp\u003e00:24:48:18 - 00:24:49:00\u003cbr\u003e\nI think\u003c/p\u003e\n\n\u003cp\u003e00:24:49:00 - 00:24:49:19\u003cbr\u003e\nthey\u0026#39;re inspired by that\u003c/p\u003e\n\n\u003cp\u003e00:24:49:19 - 00:24:50:06\u003cbr\u003e\nand all that.\u003c/p\u003e\n\n\u003cp\u003e00:24:50:06 - 00:24:50:19\u003cbr\u003e\nYou know, I,\u003c/p\u003e\n\n\u003cp\u003e00:24:50:19 - 00:24:52:20\u003cbr\u003e\nI, I capture that stuff and,\u003c/p\u003e\n\n\u003cp\u003e00:24:52:20 - 00:24:53:12\u003cbr\u003e\nand then I go on\u003c/p\u003e\n\n\u003cp\u003e00:24:53:12 - 00:24:53:24\u003cbr\u003e\nand share it\u003c/p\u003e\n\n\u003cp\u003e00:24:53:24 - 00:24:54:14\u003cbr\u003e\nwith their friends.\u003c/p\u003e\n\n\u003cp\u003e00:24:54:14 - 00:24:55:20\u003cbr\u003e\nHey, this is something that\u003c/p\u003e\n\n\u003cp\u003e00:24:55:20 - 00:24:56:21\u003cbr\u003e\nthat happened in our church.\u003c/p\u003e\n\n\u003cp\u003e00:24:56:21 - 00:24:57:22\u003cbr\u003e\nOur students are doing things.\u003c/p\u003e\n\n\u003cp\u003e00:24:57:22 - 00:24:59:03\u003cbr\u003e\nSo it\u0026#39;s all related\u003c/p\u003e\n\n\u003cp\u003e00:24:59:03 - 00:24:59:21\u003cbr\u003e\nin the social media\u003c/p\u003e\n\n\u003cp\u003e00:24:59:21 - 00:25:00:16\u003cbr\u003e\nbecause you captured\u003c/p\u003e\n\n\u003cp\u003e00:25:00:16 - 00:25:02:03\u003cbr\u003e\nthe images and then\u003c/p\u003e\n\n\u003cp\u003e00:25:02:03 - 00:25:03:13\u003cbr\u003e\nand then you,\u003c/p\u003e\n\n\u003cp\u003e00:25:03:13 - 00:25:04:01\u003cbr\u003e\nshare it on\u003c/p\u003e\n\n\u003cp\u003e00:25:04:01 - 00:25:04:23\u003cbr\u003e\nlike your platforms\u003c/p\u003e\n\n\u003cp\u003e00:25:04:23 - 00:25:05:18\u003cbr\u003e\nto kind of show\u003c/p\u003e\n\n\u003cp\u003e00:25:05:18 - 00:25:06:20\u003cbr\u003e\nthe world and people\u003c/p\u003e\n\n\u003cp\u003e00:25:06:20 - 00:25:07:20\u003cbr\u003e\nthat God\u0026#39;s up\u003c/p\u003e\n\n\u003cp\u003e00:25:07:20 - 00:25:08:06\u003cbr\u003e\nto something\u003c/p\u003e\n\n\u003cp\u003e00:25:08:06 - 00:25:08:24\u003cbr\u003e\nat Calvary Student\u003c/p\u003e\n\n\u003cp\u003e00:25:08:24 - 00:25:10:20\u003cbr\u003e\nMinistries and, and just,\u003c/p\u003e\n\n\u003cp\u003e00:25:10:20 - 00:25:12:11\u003cbr\u003e\nyeah, that\u0026#39;s mainly it,\u003c/p\u003e\n\n\u003cp\u003e00:25:12:11 - 00:25:13:01\u003cbr\u003e\nI think, is\u003c/p\u003e\n\n\u003cp\u003e00:25:13:01 - 00:25:14:22\u003cbr\u003e\njust seeing people inspire\u003c/p\u003e\n\n\u003cp\u003e00:25:14:22 - 00:25:17:08\u003cbr\u003e\nby what\u0026#39;s going on. You know.\u003c/p\u003e\n\n\u003cp\u003e00:25:17:08 - 00:25:18:21\u003cbr\u003e\nWell and think about it\u003c/p\u003e\n\n\u003cp\u003e00:25:18:21 - 00:25:20:24\u003cbr\u003e\nif you didn’t have some sort of creative outlet\u003c/p\u003e\n\n\u003cp\u003e00:25:20:24 - 00:25:21:22\u003cbr\u003e\nto share stuff like that\u003c/p\u003e\n\n\u003cp\u003e00:25:21:22 - 00:25:23:07\u003cbr\u003e\nlike how would people know?\u003c/p\u003e\n\n\u003cp\u003e00:25:23:07 - 00:25:24:03\u003cbr\u003e\ncuz if they’re not\u003c/p\u003e\n\n\u003cp\u003e00:25:24:03 - 00:25:25:02\u003cbr\u003e\nThey would have no idea.\u003c/p\u003e\n\n\u003cp\u003e00:25:25:02 - 00:25:26:19\u003cbr\u003e\nIf they’re not in the room\u003c/p\u003e\n\n\u003cp\u003e00:25:26:19 - 00:25:28:13\u003cbr\u003e\nthey don’t know\u003c/p\u003e\n\n\u003cp\u003e00:25:28:13 - 00:25:29:08\u003cbr\u003e\nExactly.\u003c/p\u003e\n\n\u003cp\u003e00:25:29:08 - 00:25:30:02\u003cbr\u003e\nThere’s another\u003c/p\u003e\n\n\u003cp\u003e00:25:30:02 - 00:25:31:23\u003cbr\u003e\nYou just stepped in another benefit\u003c/p\u003e\n\n\u003cp\u003e00:25:31:23 - 00:25:32:24\u003cbr\u003e\nRight, like?\u003c/p\u003e\n\n\u003cp\u003e00:25:32:24 - 00:25:35:22\u003cbr\u003e\nPeople, adults, parents\u003c/p\u003e\n\n\u003cp\u003e00:25:35:22 - 00:25:38:18\u003cbr\u003e\nPastors, elders\u003c/p\u003e\n\n\u003cp\u003e00:25:38:18 - 00:25:40:22\u003cbr\u003e\nwho are not coming to youth group\u003c/p\u003e\n\n\u003cp\u003e00:25:40:22 - 00:25:42:08\u003cbr\u003e\non Wednesday nights or Sunday nights\u003c/p\u003e\n\n\u003cp\u003e00:25:42:08 - 00:25:44:09\u003cbr\u003e\nEspecially not frequently\u003c/p\u003e\n\n\u003cp\u003e00:25:44:09 - 00:25:45:14\u003cbr\u003e\nYou can help them\u003c/p\u003e\n\n\u003cp\u003e00:25:45:14 - 00:25:48:17\u003cbr\u003e\nYa know, that’s a win for you\u003c/p\u003e\n\n\u003cp\u003e00:25:48:17 - 00:25:49:23\u003cbr\u003e\nMaybe as a youth pastor too\u003c/p\u003e\n\n\u003cp\u003e00:25:49:23 - 00:25:52:01\u003cbr\u003e\nJust putting some of that stuff out there\u003c/p\u003e\n\n\u003cp\u003e00:25:52:01 - 00:25:53:02\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:25:53:02 - 00:25:54:13\u003cbr\u003e\nLike Nate said\u003c/p\u003e\n\n\u003cp\u003e00:25:54:13 - 00:25:57:17\u003cbr\u003e\n“It’s not as hard as you think it might be.”\u003c/p\u003e\n\n\u003cp\u003e00:25:57:17 - 00:25:59:01\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:25:59:01 - 00:25:59:18\u003cbr\u003e\nSo last word\u003c/p\u003e\n\n\u003cp\u003e00:25:59:18 - 00:26:01:13\u003cbr\u003e\nlast final bit of encouragement\u003c/p\u003e\n\n\u003cp\u003e00:26:01:13 - 00:26:03:14\u003cbr\u003e\nWhat would you say to someone who\u003c/p\u003e\n\n\u003cp\u003e00:26:03:14 - 00:26:04:20\u003cbr\u003e\nis on the fence\u003c/p\u003e\n\n\u003cp\u003e00:26:04:20 - 00:26:05:20\u003cbr\u003e\nWho’s\u003c/p\u003e\n\n\u003cp\u003e00:26:05:20 - 00:26:08:00\u003cbr\u003e\nmaybe like you a year and a half ago, is like\u003c/p\u003e\n\n\u003cp\u003e00:26:08:00 - 00:26:09:14\u003cbr\u003e\n“I’m not sure about all this stuff.”\u003c/p\u003e\n\n\u003cp\u003e00:26:09:14 - 00:26:11:05\u003cbr\u003e\nWhat’s one thing\u003c/p\u003e\n\n\u003cp\u003e00:26:11:05 - 00:26:12:19\u003cbr\u003e\nThat you would say like, “Hey, do this”\u003c/p\u003e\n\n\u003cp\u003e00:26:12:19 - 00:26:15:18\u003cbr\u003e\nJust. Just do this one thing\u003c/p\u003e\n\n\u003cp\u003e00:26:15:18 - 00:26:18:14\u003cbr\u003e\nThis week?\u003c/p\u003e\n\n\u003cp\u003e00:26:18:14 - 00:26:19:23\u003cbr\u003e\nYeah, that\u0026#39;s a tough question.\u003c/p\u003e\n\n\u003cp\u003e00:26:19:23 - 00:26:22:23\u003cbr\u003e\nI would say like.\u003c/p\u003e\n\n\u003cp\u003e00:26:23:02 - 00:26:23:19\u003cbr\u003e\nLike kind of\u003c/p\u003e\n\n\u003cp\u003e00:26:23:19 - 00:26:24:16\u003cbr\u003e\nlike what you said.\u003c/p\u003e\n\n\u003cp\u003e00:26:24:16 - 00:26:25:18\u003cbr\u003e\nGive it a shot\u003c/p\u003e\n\n\u003cp\u003e00:26:25:18 - 00:26:26:23\u003cbr\u003e\nand see if it see\u003c/p\u003e\n\n\u003cp\u003e00:26:26:23 - 00:26:27:14\u003cbr\u003e\nwhat happens.\u003c/p\u003e\n\n\u003cp\u003e00:26:27:14 - 00:26:28:02\u003cbr\u003e\nI mean,\u003c/p\u003e\n\n\u003cp\u003e00:26:28:02 - 00:26:29:00\u003cbr\u003e\nyou\u0026#39;re not going to get.\u003c/p\u003e\n\n\u003cp\u003e00:26:29:00 - 00:26:30:05\u003cbr\u003e\nAnd don\u0026#39;t be discouraged\u003c/p\u003e\n\n\u003cp\u003e00:26:30:05 - 00:26:30:20\u003cbr\u003e\nif you don\u0026#39;t get\u003c/p\u003e\n\n\u003cp\u003e00:26:30:20 - 00:26:31:23\u003cbr\u003e\na hundred followers\u003c/p\u003e\n\n\u003cp\u003e00:26:31:23 - 00:26:32:22\u003cbr\u003e\nin the first,\u003c/p\u003e\n\n\u003cp\u003e00:26:32:22 - 00:26:34:07\u003cbr\u003e\nyou know,\u003c/p\u003e\n\n\u003cp\u003e00:26:34:07 - 00:26:35:09\u003cbr\u003e\ncouple days\u003c/p\u003e\n\n\u003cp\u003e00:26:35:09 - 00:26:36:15\u003cbr\u003e\nor weeks or months even, like,\u003c/p\u003e\n\n\u003cp\u003e00:26:36:15 - 00:26:37:07\u003cbr\u003e\nit takes some time\u003c/p\u003e\n\n\u003cp\u003e00:26:37:07 - 00:26:39:07\u003cbr\u003e\nsometimes and sometimes slowly\u003c/p\u003e\n\n\u003cp\u003e00:26:39:07 - 00:26:40:16\u003cbr\u003e\ngrowing thing.\u003c/p\u003e\n\n\u003cp\u003e00:26:40:16 - 00:26:42:01\u003cbr\u003e\nBut,\u003c/p\u003e\n\n\u003cp\u003e00:26:42:01 - 00:26:43:03\u003cbr\u003e\nI say give it a shot\u003c/p\u003e\n\n\u003cp\u003e00:26:43:03 - 00:26:43:19\u003cbr\u003e\nand just\u003c/p\u003e\n\n\u003cp\u003e00:26:43:19 - 00:26:45:08\u003cbr\u003e\ntry it out for a little bit.\u003c/p\u003e\n\n\u003cp\u003e00:26:45:08 - 00:26:46:20\u003cbr\u003e\nAnd like I said, please\u003c/p\u003e\n\n\u003cp\u003e00:26:46:20 - 00:26:48:13\u003cbr\u003e\ndo not be afraid of the time.\u003c/p\u003e\n\n\u003cp\u003e00:26:48:13 - 00:26:50:03\u003cbr\u003e\nJust like engaging it with it.\u003c/p\u003e\n\n\u003cp\u003e00:26:50:03 - 00:26:51:17\u003cbr\u003e\nIt\u0026#39;s not as bad as you think.\u003c/p\u003e\n\n\u003cp\u003e00:26:51:17 - 00:26:52:22\u003cbr\u003e\nAnd honestly, like,\u003c/p\u003e\n\n\u003cp\u003e00:26:52:22 - 00:26:54:02\u003cbr\u003e\nI feel like youth\u003c/p\u003e\n\n\u003cp\u003e00:26:54:02 - 00:26:56:12\u003cbr\u003e\npastors are really called\u003c/p\u003e\n\n\u003cp\u003e00:26:56:12 - 00:26:58:00\u003cbr\u003e\nto this generation\u003c/p\u003e\n\n\u003cp\u003e00:26:58:00 - 00:26:58:20\u003cbr\u003e\nof reaching people\u003c/p\u003e\n\n\u003cp\u003e00:26:58:20 - 00:26:59:11\u003cbr\u003e\nthrough social media.\u003c/p\u003e\n\n\u003cp\u003e00:26:59:11 - 00:27:00:09\u003cbr\u003e\nThat\u0026#39;s just where we\u0026#39;re at\u003c/p\u003e\n\n\u003cp\u003e00:27:00:09 - 00:27:01:06\u003cbr\u003e\nand in society\u003c/p\u003e\n\n\u003cp\u003e00:27:01:06 - 00:27:02:16\u003cbr\u003e\nwhere we need to be\u003c/p\u003e\n\n\u003cp\u003e00:27:02:16 - 00:27:04:16\u003cbr\u003e\non social media in some way.\u003c/p\u003e\n\n\u003cp\u003e00:27:04:16 - 00:27:05:10\u003cbr\u003e\nAnd I don\u0026#39;t even think\u003c/p\u003e\n\n\u003cp\u003e00:27:05:10 - 00:27:06:05\u003cbr\u003e\nthat Facebook\u0026#39;s really\u003c/p\u003e\n\n\u003cp\u003e00:27:06:05 - 00:27:07:11\u003cbr\u003e\nthat platform for students.\u003c/p\u003e\n\n\u003cp\u003e00:27:07:11 - 00:27:08:09\u003cbr\u003e\nIt\u0026#39;s more for adults\u003c/p\u003e\n\n\u003cp\u003e00:27:08:09 - 00:27:09:03\u003cbr\u003e\nat this at,\u003c/p\u003e\n\n\u003cp\u003e00:27:09:03 - 00:27:10:04\u003cbr\u003e\nyou know, Facebook\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003e00:27:10:04 - 00:27:12:03\u003cbr\u003e\nmore of an adult thing.\u003c/p\u003e\n\n\u003cp\u003e00:27:12:03 - 00:27:14:00\u003cbr\u003e\nAnd so just find that avenue\u003c/p\u003e\n\n\u003cp\u003e00:27:14:00 - 00:27:14:22\u003cbr\u003e\nthat you can,\u003c/p\u003e\n\n\u003cp\u003e00:27:14:22 - 00:27:15:24\u003cbr\u003e\nget started\u003c/p\u003e\n\n\u003cp\u003e00:27:15:24 - 00:27:16:17\u003cbr\u003e\nwith and connect them\u003c/p\u003e\n\n\u003cp\u003e00:27:16:17 - 00:27:17:16\u003cbr\u003e\ntogether, connect your\u003c/p\u003e\n\n\u003cp\u003e00:27:17:16 - 00:27:18:08\u003cbr\u003e\nlink, your,\u003c/p\u003e\n\n\u003cp\u003e00:27:18:08 - 00:27:18:22\u003cbr\u003e\nyou know, your\u003c/p\u003e\n\n\u003cp\u003e00:27:18:22 - 00:27:19:16\u003cbr\u003e\nplatforms together\u003c/p\u003e\n\n\u003cp\u003e00:27:19:16 - 00:27:20:11\u003cbr\u003e\nso it\u0026#39;s easier for you\u003c/p\u003e\n\n\u003cp\u003e00:27:20:11 - 00:27:21:17\u003cbr\u003e\nto post multiple things.\u003c/p\u003e\n\n\u003cp\u003e00:27:21:17 - 00:27:23:03\u003cbr\u003e\nYou got this.\u003c/p\u003e\n\n\u003cp\u003e00:27:23:03 - 00:27:24:04\u003cbr\u003e\nThe church needs you.\u003c/p\u003e\n\n\u003cp\u003e00:27:24:04 - 00:27:24:19\u003cbr\u003e\nYou know.\u003c/p\u003e\n\n\u003cp\u003e00:27:24:19 - 00:27:25:08\u003cbr\u003e\nYeah\u003c/p\u003e\n\n\u003cp\u003e00:27:25:08 - 00:27:26:05\u003cbr\u003e\nLove it\u003c/p\u003e\n\n\u003cp\u003e00:27:26:05 - 00:27:27:08\u003cbr\u003e\nLove it, well hey\u003c/p\u003e\n\n\u003cp\u003e00:27:27:08 - 00:27:29:04\u003cbr\u003e\nthanks for being on this morning\u003c/p\u003e\n\n\u003cp\u003e00:27:29:04 - 00:27:30:08\u003cbr\u003e\nThanks for getting up early\u003c/p\u003e\n\n\u003cp\u003e00:27:30:08 - 00:27:30:12\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:27:30:12 - 00:27:31:03\u003cbr\u003e\nI mean, I.\u003c/p\u003e\n\n\u003cp\u003e00:27:31:03 - 00:27:34:06\u003cbr\u003e\nAnd uh- and yeah\u003c/p\u003e\n\n\u003cp\u003e00:27:34:06 - 00:27:34:21\u003cbr\u003e\nLove you, brother.\u003c/p\u003e\n\n\u003cp\u003e00:27:34:21 - 00:27:36:07\u003cbr\u003e\nHey, we\u0026#39;ll stay in touch.\u003c/p\u003e\n\n\u003cp\u003e00:27:36:07 - 00:27:37:19\u003cbr\u003e\nYou too!\u003c/p\u003e\n\n\u003cp\u003e00:27:37:19 - 00:27:40:12\u003cbr\u003e\nHey! Stay Hybrid!\u003c/p\u003e","summary":"In this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.\r\nHe also shares the one key secret that has brought his group more closely together.\r\nAnd be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!","date_published":"2024-08-08T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/98105c23-aec5-4d8e-a9b6-e4c4bdd29ec8.mp3","mime_type":"audio/mpeg","size_in_bytes":41489373,"duration_in_seconds":1660}]},{"id":"eed653e6-4c3c-44bf-9b5a-180dff37f023","title":"Episode 108: David Carpenter on Social Media for Youth Ministry","url":"https://www.hybridministry.xyz/108","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nChurch Youth Pastor, David Carpenter, shares how he teaches the Bible to his teenagers and lays out his complete digital process.\n\nThe amazing thing about David's strategy is that it not only looks great online, but it's incredibly cost effective.\n\nDavid is a digital discipleship genius, listen in!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/108\n\n//YOUTH PASTOR FACEBOOK GROUPS\nhttps://www.facebook.com/groups/493666560814931\nhttps://www.facebook.com/groups/youthpastorsonly\n\n//DAVID'S CANNON M-100\n(This link does create a small commission for our channel)\nhttps://walmrt.us/3W0Fu4g\n\n//FAST \u0026amp; AFFORDABLE GRAPHIC DESIGN\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\n//HYBRID STRATEGY GUIDE\nDo it all on your phone!\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//DAVID'S CANNON 70D\n(This link does create a small commission for our channel)\nCamera: https://walmrt.us/3xGoMiN\nLens: https://walmrt.us/3LkIZxu\n\n//NICK'S LINKTR.EE\nhttps://linktr.ee/clasonnick\n\n//BRADY SHEARER - PRO CHURCH TOOLS\nhttps://prochurchtools.com/\n\n//DAVID ON SOCIAL\n[CHURCH ACCOUNTS]\nhttps://www.youtube.com/@Harrodsburg.Students\nhttps://www.instagram.com/harrodsburg.students/\nhttps://www.tiktok.com/@harrodsburg.students\n[PERSONAL ACCOUNTS]\nhttps://www.facebook.com/dlcarpen140\nhttps://www.instagram.com/davidleecarpenter/\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Who is David Carpenter?\n02:59 What is your current youth ministry social media?\n07:16 What exactly do you do?\n14:19 Digital Discipleship for Cheap\n16:48 The Easiest Content for Youth Pastors to Create\n20:34 Don't Be Afraid!\n\n--------------\n✍️TRANSCRIPT\n00:00:01:02 - 00:00:25:04\nNick Clason\nWhat's going on, everybody? Hey, I got another interview style episode for you today. This time it is with David Carpenter. He's a youth pastor in Kentucky, and I came across David through social media, I think, in like a youth pastor, only or doing type style Facebook group. He was talking and answering a question about social media. And so his answer intrigued me.\n\n00:00:25:04 - 00:00:45:21\nDavid Carpenter\nI clicked on his profile and I saw that David is very much leaning into a digital and hybrid ministry experience in his church and in his ministry. So I reached out and I scheduled an interview. And so, without any further ado, I have the exclusive David Carpenter interview for you to check out here on the Hybrid Ministry episode.\n\n00:00:45:21 - 00:01:08:00\nDavid Carpenter\nIf you find this helpful in any way, I would love it if you would subscribe, like, and share it with a friend, but without any further ado, check this interview out between myself and David Carpenter. I'm here with David. David, what is up, man? How are you doing this morning? \n\n00:01:08:00 - 00:01:26:11\nDavid Carpenter\nI'm doing great. I am recovering. We're in the middle of a VBS week right now as we're recording this.\nSo some of I'm sure if some of you all know how that goes and, we're, you know, kind of making it through, but it's it's a good time and it's a good week. So now we're doing it. VBS at night, church or VBS in the morning. Church. Yeah, we're VBS at night. okay. And I'm, I'm crazy youth pastor David.\n\n00:01:26:11 - 00:01:38:16\nDavid Carpenter\nSo I, you know, get stuck up on the stage and then do crazy dances and jump around and, and the like. So that's kind of the kind of the rhythm, at least once a week in the summer, that, that we're in. But yeah, it's a good time. \n\n00:01:38:11 - 00:01:45:16\nNick Clason\nYeah. We've all been there. We've all been. Yeah, we've all been there, just, you know, part as part of the gigs.\nHow goes. So, Well, that's awesome. I'm excited that you guys are having a good week. I hope that you're getting, at least some sleep. And I hope that your coffee this morning is strong so that you can recover. Well, it is VBS know, but I, I came across David, I think, in like a DYM or youth pastor's only or something like that Facebook group.\nand someone had asked some sort of question about social media or something, and, you replied, I have no idea what you said, but I started creeping on you and your profile, and I just saw a lot of different, like, videos and like shorts and reels and stuff like that. and it was more than I was used to for, I guess I would say like the average or like or standard youth ministry, social media that I saw.\nAnd so because of that caught my attention. and so I followed you and or became friends with you or something on Facebook. reached out to you and, and chatted a little bit. But I'm excited to have you on here today, because I'd love to know, you know, what is like your as it stands today, in your student ministry at your church.\nLike what is your current sort of like social media or digital presence? What does it what does it look like? What do you what do you aim in for? And how's all that going? \n\n00:02:51:04 - 00:03:16:19\nDavid Carpenter\nYeah. well, I appreciate you asking and obviously honored to to be here. And we connected on, on that, question. And, you know, I started doing social media stuff when I was probably shoot 14 or 15.\n\n00:03:16:21 - 00:03:46:04\nDavid Carpenter\nmy dad was a pastor. And obviously, I'm sure lots of pastors kids out there know you get roped into doing things. And he was kind of an early innovator and had started doing a weekly YouTube show for our church. This was probably back in 2012, 2013, and I wanted to increase the views on it. So I created a Facebook page for it and kind of started to put together a logo for it and, and try to find ways to increase its, viewership and things like that.\n\n00:03:46:04 - 00:04:15:09\nDavid Carpenter\nAnd kind of got my feet wet doing, you know, video editing and social media stuff at that point. But, instead of ministry, you know, we are looking at social media as an opportunity to disciple our students, but also as a, an outward opportunity to disciple, you know, literally people across the world, and, you know, practically that looks like a couple different things.\n\n00:04:15:11 - 00:05:00:16\nDavid Carpenter\nplatforms we use, we use, YouTube. We put our regular, weekly ministry teachings on podcast form. we use TikTok and we use Instagram, which is connected to a Facebook account. Our students don't engage there much, but, we, we share some of that stuff because I think it helps to keep parents connected, but, kind of a shift in the mindset going into it for us is, is that opportunity for discipleship that, you know, we are producing teachings and content that, man, it it's kind of already done and we have the opportunity to capture it and record it and then redisplay it, to potentially an audience that\n\n00:05:00:16 - 00:05:21:21\nDavid Carpenter\nwas missing on a Wednesday night or an audience that may, may never be able to come to our church. and so, you know, kind of, for you, probably about a year ago, we, we started thinking about ways for our church and our student ministry to really maximize, digital, you know, opportunities to reach people and, and disciple people.\n\n00:05:21:23 - 00:05:41:03\nDavid Carpenter\nAnd over the last year, we've been kind of rolling that out and stepping into that over time. because we want to make sure that we can do it in sustainable and continuous ways. But, yeah, it's it's really just it's it's an opportunity for discipleship and for us to tell the story of our church, for us to tell the story of our state of ministry.\n\n00:05:41:05 - 00:06:06:18\nDavid Carpenter\npeople love stories. And, when, when we have the opportunity to share the stories of what Jesus is doing in the lives of our students or, or just even ways that our students are connecting and and enjoying their teenage years in a healthy Christian community. we feel like that's a win. \n\n00:06:06:18 - 00:06:32:09\nNick Clason\nSo, yeah, no doubt, the most recent episodes, that I had, I had are like, year long resident on here.\nAnd it was interesting because he mentioned the value that like, our social media sort of like presents and, and just philosophy and strategy, the value that it brought to like our attendance and our students are actually like in the room. Right. Because a lot of times, a lot of times I think it's like, we view it as like a replacement for the kids that were not at church or, for the kids that aren't even there yet.\n\n00:06:32:09 - 00:06:57:17\nNick Clason\nBut he was like, no, it I thought it enhanced like the experience for the kids are already there, which was like an interesting like I'd seen it too, but I hadn't like, I hadn't come to that sort of like conclusion, like he had. So I because I do think the argument a lot of times that I feel like either we face as youth pastors or even just like me with this podcast, it's just that there's not enough time, and we need to focus on the kids that we have.\n\n00:06:57:19 - 00:07:16:08\nNick Clason\nAnd so to hear you say like, this is not this is an opportunity. This is a way for us to lean in with the kids that we have like that I agree with I would agree with that. And so get like get specific here, like help, help us out, help people out. Like what exactly do you do? Like what camera do you use?\n\n00:07:16:08 - 00:07:38:00\nNick Clason\nWhat like software are you using to edit. Like what's your because you're a real youth pastor with a real job, with real responsibilities, with real messages to write and programs to create, like, how are you, involving digital media into that? And like, what's your workflow with all that? Because it feels like it would probably be a steep learning curve or just a lot of extra work.\nAnd maybe it is, but like, what are you doing? What's helping you out? What's what are some shortcuts? Maybe that might be out there. \n\n00:07:38:00 - 00:07:55:02\nDavid CarpenterYeah. Well, first, I think what you said is completely true, that it's it is an outward facing thing, but also one, I think sometimes where we as preachers assume that people come and listen to us.\n\n00:07:55:03 - 00:08:27:07\nDavid Carpenter\nI speak to our students on Wednesday nights for about 18 to 22 minutes. Sunday morning there's a, you know, 28 to 32 minutes. And we think they probably remember everything we said, right. Like they they wrote the notes. They've got it in. They've already applied every one of these points. You know, it was all iterated. And I remember my great illustration and one, you know, when, when we're including things that are reflecting on the teachings, I think that reinforces and reminds those who were in the room and also, things like we did a post on our social that did really well a few months ago of, yeah, a picture of a student taking notes,\n\n00:08:27:09 - 00:08:44:03\nDavid Carpenter\nand the post was all overlaid on the photo of the student was the notes from Wednesday night, some of the notes that we'd given them, and then in the caption was information. What? Why do we encourage students to take notes? Why do we give out handouts and and give an opportunity to teach culture in in those moments? So it definitely is for the kids in the room too.\n\n00:08:44:03 - 00:09:06:21\nDavid Carpenter\nBut yeah, practically speaking, we, from, September, August to May, we regularly gather for student nights. Our church takes the month of June off, and then we come back in July with some different programing on Monday nights. But for those student nights, we capture those, I capture those from our soundboard straight into GarageBand. It's nothing fancy.\n\n00:09:06:21 - 00:09:27:24\nDavid Carpenter\nI think if you listen to podcasts, you're probably smart enough to go get a it's a I think it was an $8 adapter that is a board out to a usb-C in. And I just record the audio of the speaking. and we do podcast for the reason of one number one demographic for podcast listeners is like 12 to 22.\n\n00:09:28:01 - 00:09:43:13\nDavid Carpenter\nI heard somewhere. And so our students and student aged people are listening to podcast. And also I use those as a resource for our parents always encourage our our parents to stay connected. If you listen to the podcast as a parent, hey, you can listen to what your student is learning and stay engaged and connected to our students in that way.\n\n00:09:43:17 - 00:10:03:11\nDavid Carpenter\nSo we have audio in that way. And then we as a message is beginning. Our church is not a very big church. We're in a more rural area. We're about an hour, 45 minutes an hour south of Lexington, Kentucky. and so we have a canon in 100, which is not a super nice camera. it's an outdated model.\n\n00:10:03:11 - 00:10:27:06\nDavid Carpenter\nI think the 200 came out a couple of years ago. So this is a post post, you know, model camera. and we set it on a tripod high enough that it's pretty well over the students head, and we record those and, get a long form video of the message. and that goes on YouTube and that, that again, the primary purpose of that is for our parents to have a way to connect.\n\n00:10:27:08 - 00:10:47:19\nDavid Carpenter\nI don't have any visions of, of those, you know, going viral or making me famous. it's, you know, those are we're getting 2 to 6, eight views on those videos. but, you know, it's it's so that we have a digital record of it. And then, those get split into my goal is always two short form clips that go on TikTok and Instagram.\n\n00:10:47:19 - 00:11:10:15\nDavid Carpenter\nAnd if you can get them short enough YouTube shorts a week. as a way to reiterate, I reiterate, there's a word in there somewhere. I probably reiterate. There you go. That's the one. our teachings on Wednesday night, to connect back with those students and obviously to disciple people who, you know, they may be near to you, but are far from out or need encouragement in their faith.\n\n00:11:10:17 - 00:11:32:20\nDavid Carpenter\nso that's pretty practical. I use Premiere Pro. I've always used Adobe products. it's but the what we do, I mean, you I feel you could get a YouTube video, of your teachings. You could use a phone and a, digital recorded mic, like a, phone in usb-C mic, especially if you've got a light, you know, new model phone.\n\n00:11:32:22 - 00:11:53:09\nDavid Carpenter\nif you're not in a large space, this as your space gets larger, it's the lens being able to zoom in on the space that you're in. But it's not fancy technology. the church has invested $10 in an an adapter to record the audio, and now we just, we got better quality from the board straight into to a laptop.\n\n00:11:53:10 - 00:12:16:05\nDavid Carpenter\nSo, I mean, so that's that's kind of the we build out from there because, we can stay consistent with that, especially through the school year. the other things we're doing is, we show up with a camera to everything we do. I use a canon, I'm sitting here looking at it. I think it's a. Let me look, let me tell you, for I like to.\n\n00:12:16:07 - 00:12:36:00\nDavid Carpenter\nIt's a 70 day. I couldn't reference a 7080 or an 80, but with a 70 to 200 lens. I'm not a photographer. about two and a half years ago, I started taking pictures. And I've gotten better over time. You can put that thing in auto, and if you take enough pictures, you can get a couple good ones.\n\n00:12:36:04 - 00:12:52:17\nDavid Carpenter\nSome. Some will look good, right? Yes. Exactly right. If you can get a couple good ones in focus, and we have leaders now that, you know, of course, like when I'm, when I'm speaking or on stage playing a game or something, I can't get those pictures. I tell them, hey, just this is how you focus it and do your best.\n\n00:12:52:17 - 00:13:11:01\nDavid Carpenter\nAnd they always, you know, I've got multiple leaders who can come out with a couple good pictures. Those are great to have for your YouTube thumbnails and Instagram Reels covers. And then also just having a photo library, is helpful for for to stay consistent. That's one of the most important things I feel like with social and success in is consistency.\n\n00:13:11:01 - 00:13:34:23\nDavid Carpenter\nAnd I think for people like us who work, you know, a full time job as a student, pastor, youth pastor, that's probably the greatest challenge. So building rhythms into your regular weekly life to prioritize social is important. And I think that's kind of what you are in doing what you're doing, trying to encourage people towards. And something I would definitely Amen.\n\n00:13:34:23 - 00:14:00:06\nDavid Carpenter\nYes and amen with what you're doing to say, hey, we are busy, but the five ten hours a week that it takes to, you know, record and and put a message on YouTube, cut it up into some clips, maybe find another way to to post on social once another week, once. Once a week. Twice. Like it's worth it because you are connecting to your kids where they already are.\n\n00:14:00:06 - 00:14:20:17\nDavid Carpenter\nAnd it's an incredible mission field. It's an incredible opportunity. And, and I think it it's one of those things where sometimes we think, well, if I had time, I would, but it's like, no, this is something we need to make time for. Digital discipleship, should should be a priority, especially, for people reaching, you know, Gen Z and Gen Alpha.\n\n00:14:20:19 - 00:14:40:05\nNick Clason\nYeah. Dude. I mean, I couldn't agree with you more. You said, like, so many things in there that, like, I like I feel like I've been saying, you know, so, like, the first thing of which is, like, you spent $10 to get better audio. And so because one of my arguments that I feel like a lot of youth pastors have is like, we're not the main room, we're not the main auditorium.\n\n00:14:40:05 - 00:14:56:02\nNick Clason\nSo we don't have like the live stream gear. We don't have all that type of stuff. And like, you know, you just made the case, like, you don't have to have all that. Like, you can just put a camera up in the back of the room, like one of the strategies that we recommend, here on this podcast is like just sitting down like pre filming your messages.\n\n00:14:56:02 - 00:15:25:05\nNick Clason\nBut if you don't even have the time to do that, like you can do it, David did. And just put a camera in the back of the room, capture your audio. And that's even one less like step of extra work, you know, and like you were saying, and it's interesting when you talk about like, having a digital library, like, that's a fantastic resource for down the road, because you might be counseling a kid, or kid might come to you with a particular issue and you're like, I've actually like studied that in Scripture.\n\n00:15:25:05 - 00:15:45:09\nNick Clason\nAnd like, I have that information and I've packaged it in like a sermon. It just was like two months ago. But like you have the YouTube link, let me send that to you. Because maybe they weren't there, maybe they weren't coming to your church yet, or maybe they whatever the reason, right, that were to your point, they just don't remember it because our teachings aren't as valuable as we hope and think that they they would be.\n\n00:15:45:09 - 00:16:09:17\nNick Clason\nAnd there's so there's really is so much like I agree, so much value in creating like a digital, a digital library far beyond what we can possibly think or imagine. I think. And you, if you start now, that begins to build and compound on itself, you know. So if let's say you're hearing this in the middle of this summer and this year, you're like, I'm going to start capturing my messages and posting them on YouTube.\n\n00:16:09:19 - 00:16:27:19\nNick Clason\nBy the end of the school year, you have a full year library worth of content. So like David said, just you gotta find the time like it's it's we it's no longer an option anymore. I don't think I think you can keep doing it and you probably won't get fired, right. You can keep living life in your very like analog youth pastor way.\n\n00:16:27:23 - 00:16:50:05\nNick Clason\nAnd with all the irons in the fire like that is a way to keep doing the job. But I think we yeah, as youth pastors, can be more effective if we choose to invest in, engage and lean into what this digital space has to offer. For sure. David. What? if anything, is there anything that you're like, I would love it if we could get to this spot.\n\n00:16:50:07 - 00:17:10:15\nNick Clason\nLike, these are some of your, like, goals or dreams for your digital stuff, but your youth pastor and you haven't, you know, but legs all the way under it yet or, you know, it's it's a down the road sort of project that you'd like to see. Certainly. you know, obviously you want to continue to work to upgrade the quality of the, the content you're putting out.\n\n00:17:10:17 - 00:17:35:00\nDavid Carpenter\nI would love to, lean into, more conversation, type content for YouTube and podcasts and even, you know, using those on social. We did a series, in the month of February. we call it All My Friends. And we sat and took three weeks. I interviewed, a couple different people, two of them. One week it was two of our students, two of our graduating seniors.\n\n00:17:35:00 - 00:18:09:22\nDavid Carpenter\nAnd those videos are our best videos on YouTube. bar none, you know, and did so well. And and it's, you know, it's telling those stories. Yeah. I think people really like that. So content like that and, and more, student driven content, I think is the place we're going. And for your busy youth pastor, man, lean into, you know, your students, your students, our content creators, Gen Z and Gen Alpha are born into a world where they are all create content.\n\n00:18:09:24 - 00:18:31:24\nDavid Carpenter\nI mean, go watch a seven year old kid. I go to the gym and my the my gym owner, his daughter, I think she's 7 or 8 and she walks around the gym with a digital camera and makes pictures and videos and, and edits and stories of, you know, her and all her, you know, people at the gym.\n\n00:18:32:01 - 00:18:55:17\nDavid Carpenter\nThey are all doing it. Yeah. Ask them, lean into them. And that's kind of a space that I would want to grow in. Is is including and and using our students, in that ministry, as, as a way to include them in the discipleship process online and also to, to tell their stories. \n\n00:18:55:17 - 00:19:16:17\nNick Clason\nAnd that's so good. And, you know, you use Premiere Pro, I use Premiere Pro.\nSo, like, you might hear a couple of guys on this podcast be like, man, it's like, I don't know that I'll have access to it. Like everything now is so accessible. Like I did a whole week's worth of daily recap videos off of my cell phone with cap cut a year ago. And like Canva, you know you can use Canva Pro and do tons of stuff on there.\n\n00:19:16:17 - 00:19:34:24\nNick Clason\nAnd because you're nonprofit, if you're church, it's free. You know, Canva, Canva for, nonprofits is completely free, but they'll give you like the pro, the pro version of it. And so like, you don't have to have all of these, like, higher level skills that you used to have to have, like the barrier to entry into this stuff is is so much lower.\n\n00:19:34:24 - 00:19:53:11\nNick Clason\nAnd you're so right. Like, our students absolutely eat this stuff up and probably want us to just get out of the way and let them do it anyway. So we should just we figure that out. All we gotta do is put a little infrastructure around it. Form. \n\n00:19:53:11 - 00:20:18:13\nDavid Carpenter\nYeah. I mean, what better thing could we do than like, really as student pastors?\nWhat what better, greater opportunity we have then to empower students to step into ministry and to see their life as ministry? They're on social. They they're just like, we we want to encourage them to see their high school basketball team as a ministry. So we would we should do encourage them to see their digital life as a ministry.\nRight. It's it's not that we put it in a compartment but that all of that we all of the things we do, our ministry and opportunities to share Jesus and and what better thing could we do than to teach our students that and to include them in that, that \n\n00:20:18:15 - 00:20:55:23\nNick Clason\nyou're you're so right on that. Well, David, any other sort of like thoughts or words of encouragement that you would have, like, you have opportunity here to like, talk to some other youth pastors, people in church ministry like, you know, what what would you as you look out across the landscape of youth ministry and probably, if you're like me, the lack of digital integration that is existing like what? What would be your like final words or just, you know, final encouragement pieces to to other youth pastors?\n\n00:20:55:23 - 00:21:20:05\nDavid Carpenter\nYeah. You know, I was, I'm a great resource for, for anybody listening. of course, you know, these resources here. I looked at your Linktree the other day, and, I mean, gosh, some incredible resources you've got for for student pastors on there, for a digital resource.\n\n00:21:20:05 - 00:21:45:20\nDavid Carpenter\nAnd also, I would encourage people to look into pro church tools. Brady here, I listened to his podcast every week. And and he is giving out, I mean, just free stuff. he did a, a poll on his Instagram, a couple months ago and asked, you know, these are church creatives. These are people like you and me who value church using digital, you know, marketing and digital opportunities to reach people.\n\n00:21:45:20 - 00:22:18:05\nDavid Carpenter\nJesus. And he asked those churches how many of them their church has a TikTok page. And of those people, 10% said yes. and I you know, you mentioned that group on Facebook of youth pastors only. and I think every time I see someone and it may have been even in that post that we connected on ask about TikTok, I see so many comments of, well, TikTok is just, you know, naked people or dancing people or, or or music that we wouldn't want our students to listen to or whatever.\n\n00:22:18:07 - 00:22:56:23\nDavid Carpenter\nAnd, you know, my courage would be, don't be afraid to step into new things. as in terms of digital, you know, digital outreach, as a student pastor, as a student ministry. you know, when I came to, to this church, our, our ministry was very young, lots of middle schoolers, fewer high schoolers. And with that, fewer of our students had social media, like, a lot of our consistent students weren't on Instagram, they weren't on TikTok.\n\n00:22:57:00 - 00:23:25:12\nDavid Carpenter\nAnd I think sometimes we could think, well, our students aren't even there. Why would I even invest into that? The one there's students in your community who are there, and two, you know, we're we're not affirming everything on something by putting our presence there. There's bad stuff everywhere. You know, our kids grow up and go to college.\n\n00:23:25:14 - 00:23:42:08\nDavid Carpenter\nAnd guess what? I tell our kids all the time, hey, when you go to college, if you want to get into something, you can find it there, right? Your parents can only protect you for so long. And that's true in a lot of digital spaces. If you want to find, sinful things in on the internet, it's not really hard to do.\n\n00:23:42:09 - 00:24:03:22\nDavid Carpenter\nAll right? We're all mature and old enough to know that that's true. So our choice is either to be afraid and hide and say, well, if I'm not there, I'm not encouraging anybody to go there. Or we can say, hey, there's lost people there. There's people that are far from God there. And I mean, shoot, the way that TikTok's algorithm prioritizes locality.\n\n00:24:03:24 - 00:24:27:24\nDavid Carpenter\nThere are people in your community, students in your community who are there. And even if you would not encourage your students to go create an account, there, you can still go reach people there. And we have the greatest message that's ever been told. And we have the greatest means to take that message to the whole world. Why would we be afraid?\n\n00:24:28:01 - 00:24:49:00\nDavid Carpenter\nAnd that would be my encouragement. Man is, hey, don't be afraid, try stuff. And guess what? I made a post. shoot. It was on our I was actually on our church page and it did did well on Instagram and did well on YouTube shorts and flopped on TikTok. I mean, like seven views, like horrible, awful. and guess what?\n\n00:24:49:02 - 00:25:27:04\nDavid Carpenter\nThe sun still came up the next day and not everything's going to work. But don't be afraid. Step into digital spaces because there is an incredible opportunity to minister to students and reach students in those spaces. And so I would just encourage you, don't be afraid. Yes, we have discernment from the Holy Spirit. Yes, there is wisdom. And no, we don't have to say yes to everything, but be wise and be willing to step out and trust that God can take your, a message that that someone is listening is is teaching maybe to a room of of 15 students.\n\n00:25:27:06 - 00:25:44:06\nDavid Carpenter\nAnd there's something you could say in that, or a guest could say in that, or one of your students could encourage somebody with and millions of people could be encouraged with the love of Jesus. And I mean, what, what kind of incredible opportunity is that? And why would we not lean into that in any way we could? you're so right.\n\n00:25:44:06 - 00:26:12:16\nNick Clason\nAnd, you know, TikTok was just the new one, but everyone else has figured out how to compete with them. Now. So Facebook, Instagram have reels and YouTube shorts. And so if you're like, well, my kids aren't on TikTok, well, if they're on Instagram, you can still make the exact same type of content. If they're on YouTube, you can like my I, I crack up because like my hours, I have parents who are like, my kids aren't on TikTok, but they're on YouTube more like they're on than they're watching the same same things, same stuff.\n\n00:26:12:20 - 00:26:32:04\nNick Clason\nYou haven't done anything. They're just on YouTube now. So, yeah. you know, it's it's all that's the thing. Like I work at what I say is one of the most conservative churches, and so we have just as much parents or whatever who might be a little freaked out by some of these things. And, but YouTube seems to be like the safe one.\n\n00:26:32:08 - 00:26:50:05\nNick Clason\nYou know, I'm like, well, on YouTube and, like, oh, yeah, that's fine. Like, because parents watch YouTube and you can watch it on your TV in your house because there's like an app for it on your all your smart TVs and stuff like that. And so like our executive pastor, his daughter, she's not social media but do watch all of our like YouTube stuff on their TV in their house.\n\n00:26:50:05 - 00:27:11:09\nNick Clason\nLike even the silly stuff that we do. Even like the little shorts in the games and stuff that we do on there. And so it's like you said, it lean into it because if that's where our students are, I think there's a stat from Pew. Like 95% of teenagers say that they will use YouTube. So if that's where they are, like, you're right, why would we not be there to get there?\n\n00:27:11:11 - 00:27:28:09\nNick Clason\nSo get there. Well, man, I appreciate your time. David, where would be like, if people want to see all this stuff, I'll drop some of these things in the show notes. Like, how can they get Ahold of you? How can they, check out what you're doing on your churches and youth ministry, social media? let us know where where they can find you.\n\n00:27:28:11 - 00:27:47:20\nDavid Carpenter\nYeah. Our, our church is, everywhere. It's it's Harrodsburg dot church. So our seed ministry is Harrodsburg dot students. That's YouTube, TikTok, Instagram, Facebook. You should be able to get to there. my Facebook and Instagram, our David Lee Carpenter. There's a lot of David Carpenters out there, so I put my middle name in there. You should be able to find me. and if I can help or encourage anybody along the way, I would love to do that. I'm thankful for you to to let me. Come on. And I hope it helps somebody bless somebody today. \n\n00:27:47:22 - 00:28:44:24\nNick Clason\nAbsolutely. Hey, thanks for being on. Appreciate your time today. And we'll talk next time.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nChurch Youth Pastor, David Carpenter, shares how he teaches the Bible to his teenagers and lays out his complete digital process.\u003c/p\u003e\n\n\u003cp\u003eThe amazing thing about David\u0026#39;s strategy is that it not only looks great online, but it\u0026#39;s incredibly cost effective.\u003c/p\u003e\n\n\u003cp\u003eDavid is a digital discipleship genius, listen in!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/108\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/108\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTH PASTOR FACEBOOK GROUPS\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/groups/493666560814931\" rel=\"nofollow\"\u003ehttps://www.facebook.com/groups/493666560814931\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/groups/youthpastorsonly\" rel=\"nofollow\"\u003ehttps://www.facebook.com/groups/youthpastorsonly\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DAVID\u0026#39;S CANNON M-100\u003cbr\u003e\n(This link does create a 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REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Who is David Carpenter?\u003cbr\u003e\n02:59 What is your current youth ministry social media?\u003cbr\u003e\n07:16 What exactly do you do?\u003cbr\u003e\n14:19 Digital Discipleship for Cheap\u003cbr\u003e\n16:48 The Easiest Content for Youth Pastors to Create\u003cbr\u003e\n20:34 Don\u0026#39;t Be Afraid!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:01:02 - 00:00:25:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat\u0026#39;s going on, everybody? Hey, I got another interview style episode for you today. This time it is with David Carpenter. He\u0026#39;s a youth pastor in Kentucky, and I came across David through social media, I think, in like a youth pastor, only or doing type style Facebook group. He was talking and answering a question about social media. And so his answer intrigued me.\u003c/p\u003e\n\n\u003cp\u003e00:00:25:04 - 00:00:45:21\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI clicked on his profile and I saw that David is very much leaning into a digital and hybrid ministry experience in his church and in his ministry. So I reached out and I scheduled an interview. And so, without any further ado, I have the exclusive David Carpenter interview for you to check out here on the Hybrid Ministry episode.\u003c/p\u003e\n\n\u003cp\u003e00:00:45:21 - 00:01:08:00\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nIf you find this helpful in any way, I would love it if you would subscribe, like, and share it with a friend, but without any further ado, check this interview out between myself and David Carpenter. I\u0026#39;m here with David. David, what is up, man? How are you doing this morning? \u003c/p\u003e\n\n\u003cp\u003e00:01:08:00 - 00:01:26:11\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI\u0026#39;m doing great. I am recovering. We\u0026#39;re in the middle of a VBS week right now as we\u0026#39;re recording this.\u003cbr\u003e\nSo some of I\u0026#39;m sure if some of you all know how that goes and, we\u0026#39;re, you know, kind of making it through, but it\u0026#39;s it\u0026#39;s a good time and it\u0026#39;s a good week. So now we\u0026#39;re doing it. VBS at night, church or VBS in the morning. Church. Yeah, we\u0026#39;re VBS at night. okay. And I\u0026#39;m, I\u0026#39;m crazy youth pastor David.\u003c/p\u003e\n\n\u003cp\u003e00:01:26:11 - 00:01:38:16\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nSo I, you know, get stuck up on the stage and then do crazy dances and jump around and, and the like. So that\u0026#39;s kind of the kind of the rhythm, at least once a week in the summer, that, that we\u0026#39;re in. But yeah, it\u0026#39;s a good time. \u003c/p\u003e\n\n\u003cp\u003e00:01:38:11 - 00:01:45:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. We\u0026#39;ve all been there. We\u0026#39;ve all been. Yeah, we\u0026#39;ve all been there, just, you know, part as part of the gigs.\u003cbr\u003e\nHow goes. So, Well, that\u0026#39;s awesome. I\u0026#39;m excited that you guys are having a good week. I hope that you\u0026#39;re getting, at least some sleep. And I hope that your coffee this morning is strong so that you can recover. Well, it is VBS know, but I, I came across David, I think, in like a DYM or youth pastor\u0026#39;s only or something like that Facebook group.\u003cbr\u003e\nand someone had asked some sort of question about social media or something, and, you replied, I have no idea what you said, but I started creeping on you and your profile, and I just saw a lot of different, like, videos and like shorts and reels and stuff like that. and it was more than I was used to for, I guess I would say like the average or like or standard youth ministry, social media that I saw.\u003cbr\u003e\nAnd so because of that caught my attention. and so I followed you and or became friends with you or something on Facebook. reached out to you and, and chatted a little bit. But I\u0026#39;m excited to have you on here today, because I\u0026#39;d love to know, you know, what is like your as it stands today, in your student ministry at your church.\u003cbr\u003e\nLike what is your current sort of like social media or digital presence? What does it what does it look like? What do you what do you aim in for? And how\u0026#39;s all that going? \u003c/p\u003e\n\n\u003cp\u003e00:02:51:04 - 00:03:16:19\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nYeah. well, I appreciate you asking and obviously honored to to be here. And we connected on, on that, question. And, you know, I started doing social media stuff when I was probably shoot 14 or 15.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:21 - 00:03:46:04\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nmy dad was a pastor. And obviously, I\u0026#39;m sure lots of pastors kids out there know you get roped into doing things. And he was kind of an early innovator and had started doing a weekly YouTube show for our church. This was probably back in 2012, 2013, and I wanted to increase the views on it. So I created a Facebook page for it and kind of started to put together a logo for it and, and try to find ways to increase its, viewership and things like that.\u003c/p\u003e\n\n\u003cp\u003e00:03:46:04 - 00:04:15:09\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd kind of got my feet wet doing, you know, video editing and social media stuff at that point. But, instead of ministry, you know, we are looking at social media as an opportunity to disciple our students, but also as a, an outward opportunity to disciple, you know, literally people across the world, and, you know, practically that looks like a couple different things.\u003c/p\u003e\n\n\u003cp\u003e00:04:15:11 - 00:05:00:16\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nplatforms we use, we use, YouTube. We put our regular, weekly ministry teachings on podcast form. we use TikTok and we use Instagram, which is connected to a Facebook account. Our students don\u0026#39;t engage there much, but, we, we share some of that stuff because I think it helps to keep parents connected, but, kind of a shift in the mindset going into it for us is, is that opportunity for discipleship that, you know, we are producing teachings and content that, man, it it\u0026#39;s kind of already done and we have the opportunity to capture it and record it and then redisplay it, to potentially an audience that\u003c/p\u003e\n\n\u003cp\u003e00:05:00:16 - 00:05:21:21\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nwas missing on a Wednesday night or an audience that may, may never be able to come to our church. and so, you know, kind of, for you, probably about a year ago, we, we started thinking about ways for our church and our student ministry to really maximize, digital, you know, opportunities to reach people and, and disciple people.\u003c/p\u003e\n\n\u003cp\u003e00:05:21:23 - 00:05:41:03\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd over the last year, we\u0026#39;ve been kind of rolling that out and stepping into that over time. because we want to make sure that we can do it in sustainable and continuous ways. But, yeah, it\u0026#39;s it\u0026#39;s really just it\u0026#39;s it\u0026#39;s an opportunity for discipleship and for us to tell the story of our church, for us to tell the story of our state of ministry.\u003c/p\u003e\n\n\u003cp\u003e00:05:41:05 - 00:06:06:18\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\npeople love stories. And, when, when we have the opportunity to share the stories of what Jesus is doing in the lives of our students or, or just even ways that our students are connecting and and enjoying their teenage years in a healthy Christian community. we feel like that\u0026#39;s a win. \u003c/p\u003e\n\n\u003cp\u003e00:06:06:18 - 00:06:32:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo, yeah, no doubt, the most recent episodes, that I had, I had are like, year long resident on here.\u003cbr\u003e\nAnd it was interesting because he mentioned the value that like, our social media sort of like presents and, and just philosophy and strategy, the value that it brought to like our attendance and our students are actually like in the room. Right. Because a lot of times, a lot of times I think it\u0026#39;s like, we view it as like a replacement for the kids that were not at church or, for the kids that aren\u0026#39;t even there yet.\u003c/p\u003e\n\n\u003cp\u003e00:06:32:09 - 00:06:57:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut he was like, no, it I thought it enhanced like the experience for the kids are already there, which was like an interesting like I\u0026#39;d seen it too, but I hadn\u0026#39;t like, I hadn\u0026#39;t come to that sort of like conclusion, like he had. So I because I do think the argument a lot of times that I feel like either we face as youth pastors or even just like me with this podcast, it\u0026#39;s just that there\u0026#39;s not enough time, and we need to focus on the kids that we have.\u003c/p\u003e\n\n\u003cp\u003e00:06:57:19 - 00:07:16:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so to hear you say like, this is not this is an opportunity. This is a way for us to lean in with the kids that we have like that I agree with I would agree with that. And so get like get specific here, like help, help us out, help people out. Like what exactly do you do? Like what camera do you use?\u003c/p\u003e\n\n\u003cp\u003e00:07:16:08 - 00:07:38:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat like software are you using to edit. Like what\u0026#39;s your because you\u0026#39;re a real youth pastor with a real job, with real responsibilities, with real messages to write and programs to create, like, how are you, involving digital media into that? And like, what\u0026#39;s your workflow with all that? Because it feels like it would probably be a steep learning curve or just a lot of extra work.\u003cbr\u003e\nAnd maybe it is, but like, what are you doing? What\u0026#39;s helping you out? What\u0026#39;s what are some shortcuts? Maybe that might be out there. \u003c/p\u003e\n\n\u003cp\u003e00:07:38:00 - 00:07:55:02\u003cbr\u003e\nDavid CarpenterYeah. Well, first, I think what you said is completely true, that it\u0026#39;s it is an outward facing thing, but also one, I think sometimes where we as preachers assume that people come and listen to us.\u003c/p\u003e\n\n\u003cp\u003e00:07:55:03 - 00:08:27:07\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI speak to our students on Wednesday nights for about 18 to 22 minutes. Sunday morning there\u0026#39;s a, you know, 28 to 32 minutes. And we think they probably remember everything we said, right. Like they they wrote the notes. They\u0026#39;ve got it in. They\u0026#39;ve already applied every one of these points. You know, it was all iterated. And I remember my great illustration and one, you know, when, when we\u0026#39;re including things that are reflecting on the teachings, I think that reinforces and reminds those who were in the room and also, things like we did a post on our social that did really well a few months ago of, yeah, a picture of a student taking notes,\u003c/p\u003e\n\n\u003cp\u003e00:08:27:09 - 00:08:44:03\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nand the post was all overlaid on the photo of the student was the notes from Wednesday night, some of the notes that we\u0026#39;d given them, and then in the caption was information. What? Why do we encourage students to take notes? Why do we give out handouts and and give an opportunity to teach culture in in those moments? So it definitely is for the kids in the room too.\u003c/p\u003e\n\n\u003cp\u003e00:08:44:03 - 00:09:06:21\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nBut yeah, practically speaking, we, from, September, August to May, we regularly gather for student nights. Our church takes the month of June off, and then we come back in July with some different programing on Monday nights. But for those student nights, we capture those, I capture those from our soundboard straight into GarageBand. It\u0026#39;s nothing fancy.\u003c/p\u003e\n\n\u003cp\u003e00:09:06:21 - 00:09:27:24\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI think if you listen to podcasts, you\u0026#39;re probably smart enough to go get a it\u0026#39;s a I think it was an $8 adapter that is a board out to a usb-C in. And I just record the audio of the speaking. and we do podcast for the reason of one number one demographic for podcast listeners is like 12 to 22.\u003c/p\u003e\n\n\u003cp\u003e00:09:28:01 - 00:09:43:13\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI heard somewhere. And so our students and student aged people are listening to podcast. And also I use those as a resource for our parents always encourage our our parents to stay connected. If you listen to the podcast as a parent, hey, you can listen to what your student is learning and stay engaged and connected to our students in that way.\u003c/p\u003e\n\n\u003cp\u003e00:09:43:17 - 00:10:03:11\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nSo we have audio in that way. And then we as a message is beginning. Our church is not a very big church. We\u0026#39;re in a more rural area. We\u0026#39;re about an hour, 45 minutes an hour south of Lexington, Kentucky. and so we have a canon in 100, which is not a super nice camera. it\u0026#39;s an outdated model.\u003c/p\u003e\n\n\u003cp\u003e00:10:03:11 - 00:10:27:06\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI think the 200 came out a couple of years ago. So this is a post post, you know, model camera. and we set it on a tripod high enough that it\u0026#39;s pretty well over the students head, and we record those and, get a long form video of the message. and that goes on YouTube and that, that again, the primary purpose of that is for our parents to have a way to connect.\u003c/p\u003e\n\n\u003cp\u003e00:10:27:08 - 00:10:47:19\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI don\u0026#39;t have any visions of, of those, you know, going viral or making me famous. it\u0026#39;s, you know, those are we\u0026#39;re getting 2 to 6, eight views on those videos. but, you know, it\u0026#39;s it\u0026#39;s so that we have a digital record of it. And then, those get split into my goal is always two short form clips that go on TikTok and Instagram.\u003c/p\u003e\n\n\u003cp\u003e00:10:47:19 - 00:11:10:15\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd if you can get them short enough YouTube shorts a week. as a way to reiterate, I reiterate, there\u0026#39;s a word in there somewhere. I probably reiterate. There you go. That\u0026#39;s the one. our teachings on Wednesday night, to connect back with those students and obviously to disciple people who, you know, they may be near to you, but are far from out or need encouragement in their faith.\u003c/p\u003e\n\n\u003cp\u003e00:11:10:17 - 00:11:32:20\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nso that\u0026#39;s pretty practical. I use Premiere Pro. I\u0026#39;ve always used Adobe products. it\u0026#39;s but the what we do, I mean, you I feel you could get a YouTube video, of your teachings. You could use a phone and a, digital recorded mic, like a, phone in usb-C mic, especially if you\u0026#39;ve got a light, you know, new model phone.\u003c/p\u003e\n\n\u003cp\u003e00:11:32:22 - 00:11:53:09\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nif you\u0026#39;re not in a large space, this as your space gets larger, it\u0026#39;s the lens being able to zoom in on the space that you\u0026#39;re in. But it\u0026#39;s not fancy technology. the church has invested $10 in an an adapter to record the audio, and now we just, we got better quality from the board straight into to a laptop.\u003c/p\u003e\n\n\u003cp\u003e00:11:53:10 - 00:12:16:05\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nSo, I mean, so that\u0026#39;s that\u0026#39;s kind of the we build out from there because, we can stay consistent with that, especially through the school year. the other things we\u0026#39;re doing is, we show up with a camera to everything we do. I use a canon, I\u0026#39;m sitting here looking at it. I think it\u0026#39;s a. Let me look, let me tell you, for I like to.\u003c/p\u003e\n\n\u003cp\u003e00:12:16:07 - 00:12:36:00\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nIt\u0026#39;s a 70 day. I couldn\u0026#39;t reference a 7080 or an 80, but with a 70 to 200 lens. I\u0026#39;m not a photographer. about two and a half years ago, I started taking pictures. And I\u0026#39;ve gotten better over time. You can put that thing in auto, and if you take enough pictures, you can get a couple good ones.\u003c/p\u003e\n\n\u003cp\u003e00:12:36:04 - 00:12:52:17\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nSome. Some will look good, right? Yes. Exactly right. If you can get a couple good ones in focus, and we have leaders now that, you know, of course, like when I\u0026#39;m, when I\u0026#39;m speaking or on stage playing a game or something, I can\u0026#39;t get those pictures. I tell them, hey, just this is how you focus it and do your best.\u003c/p\u003e\n\n\u003cp\u003e00:12:52:17 - 00:13:11:01\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd they always, you know, I\u0026#39;ve got multiple leaders who can come out with a couple good pictures. Those are great to have for your YouTube thumbnails and Instagram Reels covers. And then also just having a photo library, is helpful for for to stay consistent. That\u0026#39;s one of the most important things I feel like with social and success in is consistency.\u003c/p\u003e\n\n\u003cp\u003e00:13:11:01 - 00:13:34:23\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd I think for people like us who work, you know, a full time job as a student, pastor, youth pastor, that\u0026#39;s probably the greatest challenge. So building rhythms into your regular weekly life to prioritize social is important. And I think that\u0026#39;s kind of what you are in doing what you\u0026#39;re doing, trying to encourage people towards. And something I would definitely Amen.\u003c/p\u003e\n\n\u003cp\u003e00:13:34:23 - 00:14:00:06\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nYes and amen with what you\u0026#39;re doing to say, hey, we are busy, but the five ten hours a week that it takes to, you know, record and and put a message on YouTube, cut it up into some clips, maybe find another way to to post on social once another week, once. Once a week. Twice. Like it\u0026#39;s worth it because you are connecting to your kids where they already are.\u003c/p\u003e\n\n\u003cp\u003e00:14:00:06 - 00:14:20:17\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd it\u0026#39;s an incredible mission field. It\u0026#39;s an incredible opportunity. And, and I think it it\u0026#39;s one of those things where sometimes we think, well, if I had time, I would, but it\u0026#39;s like, no, this is something we need to make time for. Digital discipleship, should should be a priority, especially, for people reaching, you know, Gen Z and Gen Alpha.\u003c/p\u003e\n\n\u003cp\u003e00:14:20:19 - 00:14:40:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. Dude. I mean, I couldn\u0026#39;t agree with you more. You said, like, so many things in there that, like, I like I feel like I\u0026#39;ve been saying, you know, so, like, the first thing of which is, like, you spent $10 to get better audio. And so because one of my arguments that I feel like a lot of youth pastors have is like, we\u0026#39;re not the main room, we\u0026#39;re not the main auditorium.\u003c/p\u003e\n\n\u003cp\u003e00:14:40:05 - 00:14:56:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo we don\u0026#39;t have like the live stream gear. We don\u0026#39;t have all that type of stuff. And like, you know, you just made the case, like, you don\u0026#39;t have to have all that. Like, you can just put a camera up in the back of the room, like one of the strategies that we recommend, here on this podcast is like just sitting down like pre filming your messages.\u003c/p\u003e\n\n\u003cp\u003e00:14:56:02 - 00:15:25:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut if you don\u0026#39;t even have the time to do that, like you can do it, David did. And just put a camera in the back of the room, capture your audio. And that\u0026#39;s even one less like step of extra work, you know, and like you were saying, and it\u0026#39;s interesting when you talk about like, having a digital library, like, that\u0026#39;s a fantastic resource for down the road, because you might be counseling a kid, or kid might come to you with a particular issue and you\u0026#39;re like, I\u0026#39;ve actually like studied that in Scripture.\u003c/p\u003e\n\n\u003cp\u003e00:15:25:05 - 00:15:45:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd like, I have that information and I\u0026#39;ve packaged it in like a sermon. It just was like two months ago. But like you have the YouTube link, let me send that to you. Because maybe they weren\u0026#39;t there, maybe they weren\u0026#39;t coming to your church yet, or maybe they whatever the reason, right, that were to your point, they just don\u0026#39;t remember it because our teachings aren\u0026#39;t as valuable as we hope and think that they they would be.\u003c/p\u003e\n\n\u003cp\u003e00:15:45:09 - 00:16:09:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd there\u0026#39;s so there\u0026#39;s really is so much like I agree, so much value in creating like a digital, a digital library far beyond what we can possibly think or imagine. I think. And you, if you start now, that begins to build and compound on itself, you know. So if let\u0026#39;s say you\u0026#39;re hearing this in the middle of this summer and this year, you\u0026#39;re like, I\u0026#39;m going to start capturing my messages and posting them on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:16:09:19 - 00:16:27:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBy the end of the school year, you have a full year library worth of content. So like David said, just you gotta find the time like it\u0026#39;s it\u0026#39;s we it\u0026#39;s no longer an option anymore. I don\u0026#39;t think I think you can keep doing it and you probably won\u0026#39;t get fired, right. You can keep living life in your very like analog youth pastor way.\u003c/p\u003e\n\n\u003cp\u003e00:16:27:23 - 00:16:50:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd with all the irons in the fire like that is a way to keep doing the job. But I think we yeah, as youth pastors, can be more effective if we choose to invest in, engage and lean into what this digital space has to offer. For sure. David. What? if anything, is there anything that you\u0026#39;re like, I would love it if we could get to this spot.\u003c/p\u003e\n\n\u003cp\u003e00:16:50:07 - 00:17:10:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, these are some of your, like, goals or dreams for your digital stuff, but your youth pastor and you haven\u0026#39;t, you know, but legs all the way under it yet or, you know, it\u0026#39;s it\u0026#39;s a down the road sort of project that you\u0026#39;d like to see. Certainly. you know, obviously you want to continue to work to upgrade the quality of the, the content you\u0026#39;re putting out.\u003c/p\u003e\n\n\u003cp\u003e00:17:10:17 - 00:17:35:00\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI would love to, lean into, more conversation, type content for YouTube and podcasts and even, you know, using those on social. We did a series, in the month of February. we call it All My Friends. And we sat and took three weeks. I interviewed, a couple different people, two of them. One week it was two of our students, two of our graduating seniors.\u003c/p\u003e\n\n\u003cp\u003e00:17:35:00 - 00:18:09:22\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd those videos are our best videos on YouTube. bar none, you know, and did so well. And and it\u0026#39;s, you know, it\u0026#39;s telling those stories. Yeah. I think people really like that. So content like that and, and more, student driven content, I think is the place we\u0026#39;re going. And for your busy youth pastor, man, lean into, you know, your students, your students, our content creators, Gen Z and Gen Alpha are born into a world where they are all create content.\u003c/p\u003e\n\n\u003cp\u003e00:18:09:24 - 00:18:31:24\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nI mean, go watch a seven year old kid. I go to the gym and my the my gym owner, his daughter, I think she\u0026#39;s 7 or 8 and she walks around the gym with a digital camera and makes pictures and videos and, and edits and stories of, you know, her and all her, you know, people at the gym.\u003c/p\u003e\n\n\u003cp\u003e00:18:32:01 - 00:18:55:17\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nThey are all doing it. Yeah. Ask them, lean into them. And that\u0026#39;s kind of a space that I would want to grow in. Is is including and and using our students, in that ministry, as, as a way to include them in the discipleship process online and also to, to tell their stories. \u003c/p\u003e\n\n\u003cp\u003e00:18:55:17 - 00:19:16:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s so good. And, you know, you use Premiere Pro, I use Premiere Pro.\u003cbr\u003e\nSo, like, you might hear a couple of guys on this podcast be like, man, it\u0026#39;s like, I don\u0026#39;t know that I\u0026#39;ll have access to it. Like everything now is so accessible. Like I did a whole week\u0026#39;s worth of daily recap videos off of my cell phone with cap cut a year ago. And like Canva, you know you can use Canva Pro and do tons of stuff on there.\u003c/p\u003e\n\n\u003cp\u003e00:19:16:17 - 00:19:34:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd because you\u0026#39;re nonprofit, if you\u0026#39;re church, it\u0026#39;s free. You know, Canva, Canva for, nonprofits is completely free, but they\u0026#39;ll give you like the pro, the pro version of it. And so like, you don\u0026#39;t have to have all of these, like, higher level skills that you used to have to have, like the barrier to entry into this stuff is is so much lower.\u003c/p\u003e\n\n\u003cp\u003e00:19:34:24 - 00:19:53:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you\u0026#39;re so right. Like, our students absolutely eat this stuff up and probably want us to just get out of the way and let them do it anyway. So we should just we figure that out. All we gotta do is put a little infrastructure around it. Form. \u003c/p\u003e\n\n\u003cp\u003e00:19:53:11 - 00:20:18:13\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nYeah. I mean, what better thing could we do than like, really as student pastors?\u003cbr\u003e\nWhat what better, greater opportunity we have then to empower students to step into ministry and to see their life as ministry? They\u0026#39;re on social. They they\u0026#39;re just like, we we want to encourage them to see their high school basketball team as a ministry. So we would we should do encourage them to see their digital life as a ministry.\u003cbr\u003e\nRight. It\u0026#39;s it\u0026#39;s not that we put it in a compartment but that all of that we all of the things we do, our ministry and opportunities to share Jesus and and what better thing could we do than to teach our students that and to include them in that, that \u003c/p\u003e\n\n\u003cp\u003e00:20:18:15 - 00:20:55:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyou\u0026#39;re you\u0026#39;re so right on that. Well, David, any other sort of like thoughts or words of encouragement that you would have, like, you have opportunity here to like, talk to some other youth pastors, people in church ministry like, you know, what what would you as you look out across the landscape of youth ministry and probably, if you\u0026#39;re like me, the lack of digital integration that is existing like what? What would be your like final words or just, you know, final encouragement pieces to to other youth pastors?\u003c/p\u003e\n\n\u003cp\u003e00:20:55:23 - 00:21:20:05\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nYeah. You know, I was, I\u0026#39;m a great resource for, for anybody listening. of course, you know, these resources here. I looked at your Linktree the other day, and, I mean, gosh, some incredible resources you\u0026#39;ve got for for student pastors on there, for a digital resource.\u003c/p\u003e\n\n\u003cp\u003e00:21:20:05 - 00:21:45:20\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd also, I would encourage people to look into pro church tools. Brady here, I listened to his podcast every week. And and he is giving out, I mean, just free stuff. he did a, a poll on his Instagram, a couple months ago and asked, you know, these are church creatives. These are people like you and me who value church using digital, you know, marketing and digital opportunities to reach people.\u003c/p\u003e\n\n\u003cp\u003e00:21:45:20 - 00:22:18:05\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nJesus. And he asked those churches how many of them their church has a TikTok page. And of those people, 10% said yes. and I you know, you mentioned that group on Facebook of youth pastors only. and I think every time I see someone and it may have been even in that post that we connected on ask about TikTok, I see so many comments of, well, TikTok is just, you know, naked people or dancing people or, or or music that we wouldn\u0026#39;t want our students to listen to or whatever.\u003c/p\u003e\n\n\u003cp\u003e00:22:18:07 - 00:22:56:23\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd, you know, my courage would be, don\u0026#39;t be afraid to step into new things. as in terms of digital, you know, digital outreach, as a student pastor, as a student ministry. you know, when I came to, to this church, our, our ministry was very young, lots of middle schoolers, fewer high schoolers. And with that, fewer of our students had social media, like, a lot of our consistent students weren\u0026#39;t on Instagram, they weren\u0026#39;t on TikTok.\u003c/p\u003e\n\n\u003cp\u003e00:22:57:00 - 00:23:25:12\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd I think sometimes we could think, well, our students aren\u0026#39;t even there. Why would I even invest into that? The one there\u0026#39;s students in your community who are there, and two, you know, we\u0026#39;re we\u0026#39;re not affirming everything on something by putting our presence there. There\u0026#39;s bad stuff everywhere. You know, our kids grow up and go to college.\u003c/p\u003e\n\n\u003cp\u003e00:23:25:14 - 00:23:42:08\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd guess what? I tell our kids all the time, hey, when you go to college, if you want to get into something, you can find it there, right? Your parents can only protect you for so long. And that\u0026#39;s true in a lot of digital spaces. If you want to find, sinful things in on the internet, it\u0026#39;s not really hard to do.\u003c/p\u003e\n\n\u003cp\u003e00:23:42:09 - 00:24:03:22\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAll right? We\u0026#39;re all mature and old enough to know that that\u0026#39;s true. So our choice is either to be afraid and hide and say, well, if I\u0026#39;m not there, I\u0026#39;m not encouraging anybody to go there. Or we can say, hey, there\u0026#39;s lost people there. There\u0026#39;s people that are far from God there. And I mean, shoot, the way that TikTok\u0026#39;s algorithm prioritizes locality.\u003c/p\u003e\n\n\u003cp\u003e00:24:03:24 - 00:24:27:24\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nThere are people in your community, students in your community who are there. And even if you would not encourage your students to go create an account, there, you can still go reach people there. And we have the greatest message that\u0026#39;s ever been told. And we have the greatest means to take that message to the whole world. Why would we be afraid?\u003c/p\u003e\n\n\u003cp\u003e00:24:28:01 - 00:24:49:00\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd that would be my encouragement. Man is, hey, don\u0026#39;t be afraid, try stuff. And guess what? I made a post. shoot. It was on our I was actually on our church page and it did did well on Instagram and did well on YouTube shorts and flopped on TikTok. I mean, like seven views, like horrible, awful. and guess what?\u003c/p\u003e\n\n\u003cp\u003e00:24:49:02 - 00:25:27:04\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nThe sun still came up the next day and not everything\u0026#39;s going to work. But don\u0026#39;t be afraid. Step into digital spaces because there is an incredible opportunity to minister to students and reach students in those spaces. And so I would just encourage you, don\u0026#39;t be afraid. Yes, we have discernment from the Holy Spirit. Yes, there is wisdom. And no, we don\u0026#39;t have to say yes to everything, but be wise and be willing to step out and trust that God can take your, a message that that someone is listening is is teaching maybe to a room of of 15 students.\u003c/p\u003e\n\n\u003cp\u003e00:25:27:06 - 00:25:44:06\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nAnd there\u0026#39;s something you could say in that, or a guest could say in that, or one of your students could encourage somebody with and millions of people could be encouraged with the love of Jesus. And I mean, what, what kind of incredible opportunity is that? And why would we not lean into that in any way we could? you\u0026#39;re so right.\u003c/p\u003e\n\n\u003cp\u003e00:25:44:06 - 00:26:12:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd, you know, TikTok was just the new one, but everyone else has figured out how to compete with them. Now. So Facebook, Instagram have reels and YouTube shorts. And so if you\u0026#39;re like, well, my kids aren\u0026#39;t on TikTok, well, if they\u0026#39;re on Instagram, you can still make the exact same type of content. If they\u0026#39;re on YouTube, you can like my I, I crack up because like my hours, I have parents who are like, my kids aren\u0026#39;t on TikTok, but they\u0026#39;re on YouTube more like they\u0026#39;re on than they\u0026#39;re watching the same same things, same stuff.\u003c/p\u003e\n\n\u003cp\u003e00:26:12:20 - 00:26:32:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou haven\u0026#39;t done anything. They\u0026#39;re just on YouTube now. So, yeah. you know, it\u0026#39;s it\u0026#39;s all that\u0026#39;s the thing. Like I work at what I say is one of the most conservative churches, and so we have just as much parents or whatever who might be a little freaked out by some of these things. And, but YouTube seems to be like the safe one.\u003c/p\u003e\n\n\u003cp\u003e00:26:32:08 - 00:26:50:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou know, I\u0026#39;m like, well, on YouTube and, like, oh, yeah, that\u0026#39;s fine. Like, because parents watch YouTube and you can watch it on your TV in your house because there\u0026#39;s like an app for it on your all your smart TVs and stuff like that. And so like our executive pastor, his daughter, she\u0026#39;s not social media but do watch all of our like YouTube stuff on their TV in their house.\u003c/p\u003e\n\n\u003cp\u003e00:26:50:05 - 00:27:11:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike even the silly stuff that we do. Even like the little shorts in the games and stuff that we do on there. And so it\u0026#39;s like you said, it lean into it because if that\u0026#39;s where our students are, I think there\u0026#39;s a stat from Pew. Like 95% of teenagers say that they will use YouTube. So if that\u0026#39;s where they are, like, you\u0026#39;re right, why would we not be there to get there?\u003c/p\u003e\n\n\u003cp\u003e00:27:11:11 - 00:27:28:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo get there. Well, man, I appreciate your time. David, where would be like, if people want to see all this stuff, I\u0026#39;ll drop some of these things in the show notes. Like, how can they get Ahold of you? How can they, check out what you\u0026#39;re doing on your churches and youth ministry, social media? let us know where where they can find you.\u003c/p\u003e\n\n\u003cp\u003e00:27:28:11 - 00:27:47:20\u003cbr\u003e\nDavid Carpenter\u003cbr\u003e\nYeah. Our, our church is, everywhere. It\u0026#39;s it\u0026#39;s Harrodsburg dot church. So our seed ministry is Harrodsburg dot students. That\u0026#39;s YouTube, TikTok, Instagram, Facebook. You should be able to get to there. my Facebook and Instagram, our David Lee Carpenter. There\u0026#39;s a lot of David Carpenters out there, so I put my middle name in there. You should be able to find me. and if I can help or encourage anybody along the way, I would love to do that. I\u0026#39;m thankful for you to to let me. Come on. And I hope it helps somebody bless somebody today. \u003c/p\u003e\n\n\u003cp\u003e00:27:47:22 - 00:28:44:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAbsolutely. Hey, thanks for being on. Appreciate your time today. And we\u0026#39;ll talk next time.\u003c/p\u003e","summary":"Church Youth Pastor, David Carpenter, shares how he teaches the Bible to his teenagers and lays out his complete digital process.\r\n\r\nThe amazing thing about David's strategy is that it not only looks great online, but it's incredibly cost effective.\r\n\r\nDavid is a digital discipleship genius, listen in!","date_published":"2024-08-01T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/eed653e6-4c3c-44bf-9b5a-180dff37f023.mp3","mime_type":"audio/mpeg","size_in_bytes":50397022,"duration_in_seconds":2029}]},{"id":"6fb2ac60-3aa7-46cc-860e-6a63e7ebe83f","title":"Episode 107: A Gen-Zer's Take on Hybrid Ministry","url":"https://www.hybridministry.xyz/107","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nIn this video, a Gen-Zer shares their perspective on the future of ministry, specifically focusing on the concept of hybrid ministry. Exploring how technology and traditional practices can blend to create a more inclusive and engaging worship experience, this insightful discussion provides a fresh take on how ministries can adapt to meet the needs of the digital age. If you're curious about how the younger generation views the evolution of ministry, this video is a must-watch!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/107\n\n//STOP POSTING ANNOUNCEMENTS\nhttps://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=20s\n\n[THE PARKVIEW ONE]\n//HOW IT ALL STARTED\nhttps://www.youtube.com/watch?v=q0L-Dxhs7cI\u0026amp;t=232s\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 A Gen Zer's Take on Hybrid Ministry\n01:30 What was your first impression of Hybrid Ministry?\n03:01 Did it ever feel like we were trying too hard?\n03:52 What has been your relationship with digital?\n06:04 What did you think of all this hybrid?\n07:08 After all this: Summarize your opinion\n09:50 How Digital enhances in-person\n12:56 What are the challenges of a Hybrid Space?\n14:38 Does Editing Really Matter?\n18:54 The Most Surprising Thing from the last year\n20:42 The Final Word\n--------------\n✍️TRANSCRIPT\n\n00;00;00;00 - 00;00;23;54\nNick Clason\nHey, what is up, everybody? Welcome to the Hybrid Ministry show. This is a fun, actually interview episode. So for those of you who have been watching following along over the last year or so, I've mentioned my resident, his name is Caleb. now a nickname. Call him flywheel. because he was in his residence, group Learning project, and he needed to read, from good to great.\n\n00;00;23;54 - 00;00;42;15\nNick Clason\nAnd he knew to read the flywheel chapter. And so I called him flywheel. and he now calls me Thunder Dog because I'm a Oklahoma City Thunder fan. but anyway, he's been with us for a year now, and I actually, I wanted to get his take, today, we actually said goodbye to him. we had, like, a breakfast at our house with him, my family.\n\n00;00;42;20 - 00;00;56;20\nNick Clason\nand so he's heading back home, but I want to get his take on what it was like, to work in a hybrid ministry environment. Like, you know, as a resident, you really get a lot of choices on that. And so, since he didn't get a lot of choices, I want to be like, hey, what do you think?\n\n00;00;56;32 - 00;01;16;03\nNick Clason\nWhat are you going to keep? What are you going to get go away from? and so I'm excited to have you kind of sit in on this interview, just conversation informal, him and I and just kind of his experience in this sort of hybrid space. So. Hope you enjoy. if this is helpful to you or anyone else that you might think, give it a like, give it a share.\n\n00;01;16;18 - 00;01;21;23\nNick Clason\ngive it a subscribe. All those things are incredibly helpful to us. So without any further ado, the exclusive\n\n00;01;21;23 - 00;01;24;25\nNick Clason\none and only Flywheel Caleb Maeda interview.\n\n00;01;26;03 - 00;01;48;33\nNick Clason\nWell, I'm here with Flywheel Maeda. \n\nCaleb Maeda\nHey. \n\nso I don't know, like, I don't know. You came into my world, and I told you that hybrid ministry, digital ministry, all that stuff mattered. so. So take us back.\n\n00;01;48;35 - 00;01;53;40\nNick Clason\nTake me back to when you, like, started with me at, like back in Chicago. Yeah. Well,\n\n00;01;53;40 - 00;01;57;55\nCaleb Maeda\nyeah. So back in Chicago is like my first church job. Like in general.\n\n00;01;58;50 - 00;02;11;09\nCaleb Maeda\nso I wasn't really sure how anything worked. So I think that really started, like, my mind set on, like, hybrid ministry because, like, I didn't have any previous, like, things I was holding on to, like, I had. youth group that I grew up in, but it was pretty different. And also coming out of like the pandemic. yeah. Like it like made sense. And then when I saw it working and like I saw because like the model that you guys used with like the connect groups that like, met in the homes and then watched it and like, interact with it. I thought that was like super cool. And so then also getting to like work on that show and like helped produce a little bit and like run some of this stuff like I like immediately saw the value and also like, like just being a younger person. Like I grew up watching YouTube like like the people that I like, loved growing up or like YouTubers and so like the value of that platform with this generation. I think I also kind of related to and so like from the get go, I was kind of brought in, I was like, yeah, this is legit, I agree. I mean.\n\n00;02;58;06 - 00;03;03;59\nNick Clason\nDid you ever, did you ever feel like, oh, these guys are trying to be YouTubers and they're old? \n\n00;03;08;22 - 00;03;23;42\nCaleb Maeda\nNo, because I think at the time it was honestly like the stuff that I was working on at Parkview is like the search for Chuck the duck that summer. And so, like, it was not stupid enough, but it was it was stupid enough that it was like these guys, like, they're clearly not doing this for clout. Like, I don't know any 30 year old man who's like, you know, it'd be really cool searching for a fake rubber duck for an entire summer, you know? And so I never I never got that kind of vibe just because of the nature of what we were doing.\n\n00;03;35;15 - 00;03;42;54\nNick Clason\nYeah. Okay, so then you, after your time with us in Chicago, you go and you work at your home church for a little bit, right? And just interning? Yeah, mostly in the arena of worship. \n\n00;03;50;12 - 00;04;05;10\nCaleb Maeda\nNo, I was is youth for the first school year, and then it was worship the second school year. What was their relationship with digital social media hybrid? I mean, so they're they're your typical like evangelical covenant, like multi-site church. So they're like they're with it, but they're not sure \n\n00;04;05;19 - 00;04;24;37\nNick Clason\nI wonder how many evangelical covenant multi-site churches or like you say, typical.\n\n00;04;24;12 - 00;04;38;10\nCaleb Maeda\nI actually don't know. It's a thing in Minnesota, I guess, from where I grew up. But, so they do have a value of social media, but they're not quite as consistent like they don't have, I don't think. And granted, when I was there, their social media platform was we didn't have students over Christmas break. So like, let's make something fun. And like that was it other than like announcements for events and stuff. Yeah. And now these days it's a little bit more like, you know, the trends where like, you see a guy, like, fall off a stretcher and then it's someone rolling and say, like, you should get to like, you know, those classes. \n\n00;04;38;13 - 00;04;54;21\nNick Clason\nI think you need only do some of this.\n\n00;04;38;13 - 00;04;54;21\nCaleb Maeda\nI saw one the other day. We should do. but so like, they've started doing some more of that stuff in the past year or so. And so I think it's, it's done an uptick, but it's not as fleshed out as, like what we're doing here of like two posts a day, you know, that kind of, yeah.\n\n00;04;54;26 - 00;05;18;11\nCaleb Maeda\nAnd they don't like a good day. Yeah. And they don't they don't do, like, fun content, like drafts or like things like that. The students other than, like pictures for, like recaps of events and stuff, they're not super on the pages. It's mostly like announcement based stuff. Yeah, yeah. Which like is a is a pretty like standard operating procedure for like churches and social media.\n\n00;05;18;12 - 00;05;24;09\nNick Clason\nYeah. have a whole video linked right here about, you should also be posting announcements.\n\n00;05;24;09 - 00;05;33;40\nCaleb Maeda\nYou Should link to Parkview one to like, I only saw one at a time. \n\n00;05;24;09 - 00;05;33;40\nNick Clason\nI can only do one. We have it. We did it. We did. \n\n00;05;33;40 - 00;05;36;36\nCaleb Maeda\nReally? Yeah. I didn't know that. \n\n00;05;33;40 - 00;05;36;36\nNick Clason\nI know you didn't. That's why you link to, like, three times in your last teaching video.\n\n00;05;36;40 - 00;05;51;29\nNick Clason\nDon't worry about this link to it here. This link I thought you could. You get one. You get one card per video. There you go. I didn't know that YouTube. I didn't know that one. I'm getting exposed right now. I thought I'd never mind. It's like we can talk about that later, but, Okay, so then\n\n00;05;51;29 - 00;05;55;43\nNick Clason\nthen you come here and we are.\n\n00;05;55;47 - 00;05;57;55\nNick Clason\nWhat we're doing is very different.\n\n00;05;57;55 - 00;06;09;14\nNick Clason\nthe Parkview one, by the way. I'll link it down in the description. You can watch it. It's like the 100th episode. 100th episode. How it all started. It's pretty pog. Yeah, I think it was a good one. It was a good one. but anyway,\n\n00;06;09;14 - 00;06;12;23\nNick Clason\nyou come down here and it's different.\n\n00;06;12;28 - 00;06;26;51\nNick Clason\nPut it, put aside your people pleasing nature. Like, just give me the raw, unfiltered, like, what do you think? \n\n00;06;26;51 - 00;06;48;29\nCaleb Maeda\nI mean, again, like, I, I agreed with what we were doing because I think of my experience at Parkview. I think for me, once we started doing or like trying to make students on the page more of a priority, that was kind of the shift that I was more on board with just because like, yeah, like the the one I struggled with the most were those like the no, it or not dancing TikToks that we did, I freaking I like I'm not a dancer, so I hated them, but like, I hated them cause I\n\n00;06;48;29 - 00;07;14;43\nNick Clason\nwas not a dancer. Not for like strategy reasons. but once we started getting students on the page, I think that was where I started feeling like, yeah, we're doing something that, like, is cool. so yeah, yeah, that was kind of my first. So, you are heading, like off on your own at some point. At some point we don't know what's next.\n\n00;07;14;48 - 00;07;37;26\nNick Clason\nYeah. But like, what are your thoughts on, like. All right, I'm about to be my own youth pastor, and I just did a, summer internship and then a full year long residency, with, church and youth pastors who are fully bought into, like, digital, like. Yeah. First of all, summarize your opinion\n\n00;07;37;26 - 00;07;40;47\nNick Clason\nlike, you just you gave a lot of different like examples of like summarize like, yeah.\n\n00;07;40;51 - 00;07;44;10\nNick Clason\nDo you think it's like worth it valuable.\n\n00;07;44;10 - 00;07;50;41\nNick Clason\nAnd then like how would you yeah. How would you tell people like here's how it's working on\n\n00;07;50;41 - 00;07;57;25\nNick Clason\nlike the inside of it because like, you know, if anyone follows me or listen to my stuff like they hear me reference it, talk about what we do.\n\n00;07;57;25 - 00;08;00;45\nNick Clason\nBut like, you got to see, like, firsthand and like, just be honest.\n\n00;08;00;45 - 00;08;05;52\nNick Clason\nLike, are you like, I don't know, I don't know if it's working or not. Yeah. I mean, I think, I think the\n\n00;08;05;52 - 00;08;25;31\nCaleb Maeda\nthings that have been working the most has been getting students involved on the page, not even in terms of like on the page traction as much as like in person traction, because I think I think like with the social challenge that we did with the Hot Wings thing that we did like, it was a lot of kids saying like, hey, how can I be on screen?\n\n00;08;25;41 - 00;08;38;03\nCaleb Maeda\nYou know, this is what it was. It was how can I what can I do? Yeah. And like, well, that shouldn't be your only motivation to like, do these things. I think it lended itself great to increasing like the desire to like, serve\n\n00;08;38;03 - 00;08;56;03\nCaleb Maeda\nor like well and like there, like you said, like what's normal to them. Yeah. Like and the option to like be on social media or be on YouTube is like a little bit, well, because like, I remember growing up and like seeing all my favorite YouTubers and thinking like, man, I wish I could do that, but I don't know how to do this.\n\n00;08;56;03 - 00;09;24;01\nCaleb Maeda\nI don't know how to do this. And so I think it's a really great way for students to even live that little piece of them who, like, they don't know how to set up a studio. They don't know what lights are. Yeah, I don't know what that is. that's Jake. Yeah it is. Jake. Shout out to Jake I love you, but, like they it's it's an experience for them to get to like, live that out a little bit and then also do it in like a safe context where like, it's like, I don't know, it's safe for the family content.\n\n00;09;24;01 - 00;09;39;47\nCaleb Maeda\nLike I think also just like the opportunity, the whole family. Yeah. It is like the opportunity to just like replace one video, I think in a kids feed is like a win in my opinion, because of just like the nature of social media, you know, like we can get into the whole of like comparing our lives and stuff.\n\n00;09;39;49 - 00;09;48;01\nCaleb Maeda\nYeah. Or like we can watch stupid people draft like, pizza toppings and pick Palios number one. Yeah. You know, was the decision ever I agree,\n\n00;09;48;01 - 00;10;03;43\nNick Clason\nokay. So off you go. Yeah. What's your what's your well what's your like as of today. Date of recording all that stuff like. Yeah. What do you think your future relationship with like digital and hybrid is going to I obviously yeah.\n\n00;10;03;45 - 00;10;23;16\nNick Clason\nYou you don't know where you're headed like I guess pie in the sky. Like what would be the hope. The hope would be to recreate this just in the north? yeah. Like I said, like, I, I think that what we're doing is working. I think, again, like, I don't think it's as much about the followers on the page.\n\n00;10;23;16 - 00;10;44;22\nNick Clason\nIt's more about what we're seeing in the room, you know, like, even like just seeing some of the kids drafting against each other and like, the relationships that are getting built, like, even within that, like you're getting pairs of, like two students who, like, wouldn't typically talk to each other and now they're being forced to like, draft something and like, communicate and like that can make them walk away with some form of connection.\n\n00;10;44;27 - 00;11;09;27\nCaleb Maeda\nAnd so I think those are the things that I like about what we're doing. and so I would definitely want to, to create something like that. That's like students on the page driven. Yeah. where it's all about like it's a tool to use that to build community at our, at our group. Yeah. I mean, I think like the way that I've laid out because like, what you're talking about, even two is like, your strategy is like coming at it from like a different even angle.\n\n00;11;09;27 - 00;11;37;57\nNick Clason\nYeah. So like my strategy is like, do fun and silly and stupid content to like, just get on people's feeds and get their attention. Yeah. Maybe you guys have a follow, maybe like start showing up more and more in their algorithm. Yeah. Then sprinkle in teaching content things that like are meaningful and spiritual and whatever, but then have that push them then further down the funnel to like our long form video on YouTube, which then always has like a next step.\n\nCaleb Maeda00;11;55;49\nNick Clason\nYeah. Well and then like also being able to use the YouTube kind of like we did literally like on Sunday where we took the QR code to the baptism series and like that's how we're pushing kids to baptism now as they can go through that class. Like I think having that as also like a resource page on top of the other benefits has been really cool.\n\n00;11;55;54 - 00;12;32;18\nNick Clason\nYeah. But it's like, I guess what's interesting is like how you're saying, like, you see the value of digital and how it plays in the room even, you know, and like, yeah, that's a different benefit than I often even talk about. Yeah. On here. Right. Like I'm always just saying like online to like walk down the funnel, but like you're saying like even if that doesn't happen, like our current pool of students that exist, like we see them interacting and engaging with us because like, yeah, I think a lot of times digital is a process for like how to reach outsiders.\n\n00;12;32;23 - 00;12;53;42\nCaleb Maeda\nAnd you're seeing it as like, yeah, but also it can yeah, increase the experience for insiders. Yeah for sure. And like also like I mean it's also a great like invite way because you can be like, hey, the friend from school that doesn't typically go to church. When I come to church to try to be in a YouTube video, like that's also like a it's like it's multifaceted.\n\n00;12;53;42 - 00;13;13;01\nCaleb Maeda\nYou can use it for a lot of different things. Yeah, yeah. What are some of the or have been some of the challenges of being on the or in the hybrid culture, like what has been asked of you? That has been I think it's just like the time it takes to edit videos takes away from other things that you can do.\n\n00;13;13;05 - 00;13;39;12\nCaleb Maeda\nand like, like obviously having a team like once we got, you know, the interns kind of cooking on drafts and stuff that lighten the load. But I felt like the first half of my residency, I would come to who's who's. Yeah. So undrafted. But yeah, but I feel like my first chunk of my residency was I would show up and I would edit and like, that was what I did, which like, good because now I can edit and like it's a skill that I can market in the future for non-church related products hiring.\n\n00;13;39;21 - 00;14;02;51\nCaleb Maeda\nBut yeah, shout out, please help me. but so I think that phone number down in the appreciate it. Yeah, yeah. 13 of our viewers I'm poor please. My Venmo is somewhere. Yeah, yeah. But, I think that that was tough for me for a little bit just because also, like, I'm just a relationally driven person. And so like the moments like even in the office that like, Drive Me are like the conversations that I'm having with people.\n\n00;14;02;51 - 00;14;18;38\nCaleb Maeda\nYeah. And so I think that was a struggle or at least an adjustment period. But also it was interesting because I went to college for music, but since it was a liberal arts school, I took a couple film classes and I like Learn Premiere in those classes already and so on. I came down here and you're like, yeah, we're going to be editing in premiere.\n\n00;14;18;38 - 00;14;42;48\nCaleb Maeda\nI was like, I know ripple, delete. I can kind of do that. And so teach people. It was a little bit of like a mixed bag of like adjustment, but also familiarity at the same time. and also just kind of like reprioritizing my schedule to see, like where things fit \n\n00;14;18;38 - 00;14;42;48\nNick Clason\ndoes, does editing matter in your opinion?\n\n00;14;42;53 - 00;15;07;12\nCaleb Maeda\nyeah, I think it does. I think. Actually, I don't I'm not sure. I think it does. I think in, in terms of, like grabbing attention, like the fastest way to make your content more appealing without adjusting your content is just in the editing. Yeah, but you can you can make a highlight reel of, like, any NBA player and make them look good.\n\n00;15;07;12 - 00;15;39;08\n00;14;18;38 - 00;14;42;48\nCaleb Maeda\nSame with like a YouTube video. Like if you've done rumors of Patrick Williams of Thunder, I really I was watching like a highlight video. I was like, this guy is as good as. Yeah. And so like, I think I think from like, like the, the online perspective of it and also like engagement in the room. Like I think back to when I was a student, if you showed me this like super yellow grainy video with like the white noise in the background, that's like almost as loud as this being, like, I would disengage almost immediately just because like, oh, this is an old video, I don't care.\n\n00;15;39;12 - 00;15;54;56\nCaleb Maeda\nAnd so I think that there's that kind of like the production value does serve a purpose, but I think that I think we can get in the weeds a little bit like for our person just because like where the yeah, where the people who are like are doing the editing. So we're like, I hate that I did this and no one would even notice.\n\n00;15;55;09 - 00;16;10;52\nNick Clason\nWell, what we're talking like yesterday on stage, like the video on the, photo back to. Yeah. Like you and I could see the, like. Yeah. That the edge was a little bit. Yeah, yeah, yeah. On screen. But yeah, I don't know. But nobody noticed that before I pointed it out, I don't know, I wasn't paying. Oh not right.\n\n00;16;10;55 - 00;16;27;02\nCaleb Maeda\nProbably not because you didn't spend very much time on that. Yeah at all. But then like I said look you noticed that. Then there's the little thing. And like, that's just part of, I think, being an artist because like, you're never going to be perfect at your craft and like, filmmaking and editing is like an art form. Yeah.\n\n00;16;27;06 - 00;16;43;45\nCaleb Maeda\nNot to get all weird about it, but like, it is. And so, I think also just like not getting caught up in that, I think is important because there is a level of production value that is valuable. But I think, you know, any time we get so caught up in the production value that we're not thinking about the content, I think that's where we're going to fall into things.\n\n00;16;43;45 - 00;17;01;32\nCaleb Maeda\nSo at the end of the day, we should be delivering good content to our kids because that's what we're here for. Yeah, I agree, but reach out to either of us if you need anything. Yeah, please. Haha. Well, aim for real. Like how much? And our lives changing. Yeah, that's also true dude. Also like starry I'm going to talk about stars.\n\n00;17;01;36 - 00;17;18;05\nCaleb Maeda\nShout out to starry. I freaking love this dude and I've never even talked to him. I remember I started when I was doing the Hot Wings video. I started talking to him just like before the videos, just like, hey man, houses are gone. I love you bro. Yeah. And like, like just the ideas you need to build that connection with a dude in India is really cool.\n\n00;17;18;05 - 00;17;31;13\nCaleb Maeda\nYeah. And like, you would tell me some of the things that he would say back in like, I don't know, it was just really cool to like, build that with a dude I've never actually spoken to. And the only reason that happened was because we got to a point where, like, we need someone to help us edit and we found a dude on Fiverr.\n\n00;17;31;13 - 00;18;02;09\nNick Clason\nYeah, yeah, yeah, don't don't tell Fiverr that we don't. I mean, to them we didn't we met him through the Google. We so so yeah. interesting. there's a lot, a lot more ministry opportunities, I think, from this than I thought there would be going into it because I thought, I thought that like, like on paper, it sounds like the ministry we're doing is we're doing it for online kids to get connected to church, to hopefully eventually come and then for our kids to have, like, content.\n\n00;18;02;09 - 00;18;23;03\nCaleb Maeda\nRight. But then there's like the editor who's like discovering Christianity for the first time and like asking questions and stuff. There's like the community that's being built on, like the key kids who are like trying to do the drafts, like all of that extra stuff is stuff that I didn't personally like, think about. And then when I started seeing it like those ended up being the reasons that like, drove me to keep going rather than just the content.\n\n00;18;23;08 - 00;18;46;56\nNick Clason\nSo what do you what do you think it will look like for you in the future, like because, you know, keeping going, whatever. Like you're quasi being forced to because you're like working and like this is what we're telling you, like, hey, you have to do. But like, yeah, soon you're going to be your own youth pastor working somewhere or for someone or whatever.\n\n00;18;46;56 - 00;19;08;21\nCaleb Maeda\nLike what? What things do you see yourself? Just like taking most of all of it, honestly, like the the short form, I think that was the other thing. When I came in, I wasn't as big on short form videos as I was the long form videos, just because when I grew up watching YouTube, YouTube was long form videos.\n\n00;19;08;25 - 00;19;28;49\nCaleb Maeda\nand so taking that and I just look at our, our Instagram reels, it's like, I know, dude, it's friggin nuts. But, yeah. And so I think I'll take a lot of that stuff, especially because, like, it's pretty easy to get a lot of content, like on a Wednesday night, just like sit down with ten kids and you can get like 5 or 6, you know.\n\n00;19;28;54 - 00;20;02;03\nCaleb Maeda\nAnd so I think that and I also I think the, the teaching videos stuff, because the there have been a couple churches that I've been looking at, and like their social media is good, but like they just clip their live preachings, which I think is awesome and great and like, that's better than nothing. But I also think that there's something about, the way that we change it for In the Room versus the, the video that I think just makes the video work a little better because we're specifically crafting that part of our message for that medium.\n\n00;20;02;08 - 00;20;31;21\nCaleb Maeda\nand so I think more work, it's more work, but I think that the payoff is great because also then, like, there's not like the room awkwardness, like there's not the like, con response. And then that frees us up for in the room to do things like table talk and all of that stuff. and also like, just like having your message written down in that form for the long form videos, helps you to say things that I think sometimes, like, I will drop in the room like there's if there's a little fun tidbit that, like, just isn't going to fit in the room, but I really liked it.\n\n00;20;31;21 - 00;20;52;40\nCaleb Maeda\nLike, I have to say it in the the long form YouTube video. So I think that there's also that kind of added value. But anything else I can think of, probably like, honestly, I probably won't be on the student ministry page as much as I was at the beginning of this. But like, I'm trying to figure out how what does it look like to start this?\n\n00;20;52;40 - 00;21;16;41\nCaleb Maeda\nBecause like I can say on paper, I want all kids to be doing all the drafts all the time. Like if the kids are involved in like, how am I that, you know. Yeah. And so and sometimes it's helpful for them to like see examples. Yeah. And so it's kind of that like that I'm going to try to figure out how to balance that line of like setting the tone but like making sure it's, it's kid first.\n\n00;21;16;46 - 00;21;34;25\nCaleb Maeda\nand then also like I think finding ways to like do like not only the teaching videos, but like the baptism videos, like courses like that. I think I would also want to pull just because like, I think that that's a great resource page for them that we can pull from. For anytime a kid has questions about baptisms, you can throw them to that.\n\n00;21;34;30 - 00;21;53;32\nNick Clason\nyeah. Yeah. And like, you know, you can also expand that. Like, you could even make the workshops that we've been doing into little video series, like, I don't know if there's like a lot of stuff that you can do with playlists and like with. Yeah, having the idea of it being like a course like. Yeah. And like you and I have talked about this a lot, but I think like content for content delivery.\n\n00;21;53;32 - 00;22;09;26\nCaleb Maeda\nI think YouTube is a better way than live preaching just because like and like again, you've talked about this all the time, but like, I don't know anybody whose primary like learning style is sit down and listen to a lecture for 30 minutes even. You can have the best graphics as you want, like you can have great table talks.\n\n00;22;09;26 - 00;22;27;14\nCaleb Maeda\nLike I'm not going to pull as much from that as I will from like a ten minute YouTube video with like graphics and like, I don't know, there's just something about the way our brains are wired with our shorter attention spans. I think YouTube is a great medium medium for content delivery in a way that like, we're not getting as much in the room.\n\n00;22;27;16 - 00;22;50;28\nNick Clason\nYeah, I think these days. Yeah. And I mean the again, sky's the limit. Creativity like your, your creativity or lack of creativity is you're like lid on it. So like if you have like a system like we do now where it's like you fill all your messages and everything, like you know, you can at any time play the video that, yeah, the live teaching doesn't work.\n\n00;22;50;33 - 00;23;12;53\nNick Clason\nYou can play the clips or like, yeah, like we're going to be gone. We were gone for like a conference earlier this year so we could just throw the video up there. Well in like next week we're gone for camp. Yeah on a Sunday. And so your video is broken up into four parts. Yeah. Questions thrown in like so that I can literally hand it off to any volunteer pastor that's back here on staff.\n\n00;23;12;53 - 00;23;34;58\nCaleb Maeda\nAnd they can do it pretty seamlessly. Like, yeah, like, yeah, the sky. And that's the thing, if you say learning happens better in like a medium like that, like almost makes you wonder and ask yourself like, how do I, how do I create a hybrid moment between the two? Like I live in the room and like a video.\n\n00;23;35;02 - 00;24;08;05\nCaleb Maeda\nYeah. Where like, intersects and is like used strategically for, like a students most optimal way of learning. Yeah. So yeah, I don't know, I think it's, I think it's something that like we haven't tapped into more from like tradition and anything. And I think that school is starting to go this way a little bit like you've heard of like the flipped classroom where they like get a video and then they watch the video at home, and then they do their homework in the classroom, and then they, like, talk to the teacher and work it out in the classroom.\n\n00;24;08;05 - 00;24;38;27\nCaleb Maeda\nBut all of the teaching is done at home through videos. Yeah. And so I think that, like, we're starting to see that shift in like the school realm. And so I think that church should be the next step. just because I think they like I've, we've been saying like, I think it's a much more effective way to deliver content to this generation, because also, like when I think about it, like I can list, you know, a couple topics from like sermons that I've listened to, but like fallout YouTube videos right now that I've been watching, like, I can pull a lot more purely from just like the amount that I can consume in a\n\n00;24;38;27 - 00;25;00;26\nCaleb Maeda\nsitting. Yeah. You know, like I can consume 30 minutes. Yeah, I can consume 30 minutes of YouTube content more effectively than in the room for, you know, all of those reasons. Yeah. Yeah. So all right well that's it man POG signing out. Score Vikings. Thanks for hanging some video. I'll probably be here on the screen. Yeah. Click it watch it.\n\n00;25;00;26 - 00;25;04;35\nNick Clason\nDo the thing. See you next time. Love you stay hybrid. Yeah. Nice.\n\n00;25;05;36 - 00;25;08;28\nNick Clason\nI gotta pee. Okay,\n\n00;25;09;49 - 00;25;13;02\nCaleb Maeda\nOh.\n\n00;25;13;24 - 00;25;18;35\nNick Clason\nI can't wait to hear that. Nice.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this video, a Gen-Zer shares their perspective on the future of ministry, specifically focusing on the concept of hybrid ministry. Exploring how technology and traditional practices can blend to create a more inclusive and engaging worship experience, this insightful discussion provides a fresh take on how ministries can adapt to meet the needs of the digital age. If you\u0026#39;re curious about how the younger generation views the evolution of ministry, this video is a must-watch!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/107\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/107\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//STOP POSTING ANNOUNCEMENTS\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=slB0Rmf_X0c\u0026t=20s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=20s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e[THE PARKVIEW ONE]\u003cbr\u003e\n//HOW IT ALL STARTED\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=q0L-Dxhs7cI\u0026t=232s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=q0L-Dxhs7cI\u0026amp;t=232s\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 A Gen Zer\u0026#39;s Take on Hybrid Ministry\u003cbr\u003e\n01:30 What was your first impression of Hybrid Ministry?\u003cbr\u003e\n03:01 Did it ever feel like we were trying too hard?\u003cbr\u003e\n03:52 What has been your relationship with digital?\u003cbr\u003e\n06:04 What did you think of all this hybrid?\u003cbr\u003e\n07:08 After all this: Summarize your opinion\u003cbr\u003e\n09:50 How Digital enhances in-person\u003cbr\u003e\n12:56 What are the challenges of a Hybrid Space?\u003cbr\u003e\n14:38 Does Editing Really Matter?\u003cbr\u003e\n18:54 The Most Surprising Thing from the last year\u003cbr\u003e\n20:42 The Final Word\u003cbr\u003e\n\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00;00;00;00 - 00;00;23;54\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHey, what is up, everybody? Welcome to the Hybrid Ministry show. This is a fun, actually interview episode. So for those of you who have been watching following along over the last year or so, I\u0026#39;ve mentioned my resident, his name is Caleb. now a nickname. Call him flywheel. because he was in his residence, group Learning project, and he needed to read, from good to great.\u003c/p\u003e\n\n\u003cp\u003e00;00;23;54 - 00;00;42;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd he knew to read the flywheel chapter. And so I called him flywheel. and he now calls me Thunder Dog because I\u0026#39;m a Oklahoma City Thunder fan. but anyway, he\u0026#39;s been with us for a year now, and I actually, I wanted to get his take, today, we actually said goodbye to him. we had, like, a breakfast at our house with him, my family.\u003c/p\u003e\n\n\u003cp\u003e00;00;42;20 - 00;00;56;20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand so he\u0026#39;s heading back home, but I want to get his take on what it was like, to work in a hybrid ministry environment. Like, you know, as a resident, you really get a lot of choices on that. And so, since he didn\u0026#39;t get a lot of choices, I want to be like, hey, what do you think?\u003c/p\u003e\n\n\u003cp\u003e00;00;56;32 - 00;01;16;03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat are you going to keep? What are you going to get go away from? and so I\u0026#39;m excited to have you kind of sit in on this interview, just conversation informal, him and I and just kind of his experience in this sort of hybrid space. So. Hope you enjoy. if this is helpful to you or anyone else that you might think, give it a like, give it a share.\u003c/p\u003e\n\n\u003cp\u003e00;01;16;18 - 00;01;21;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngive it a subscribe. All those things are incredibly helpful to us. So without any further ado, the exclusive\u003c/p\u003e\n\n\u003cp\u003e00;01;21;23 - 00;01;24;25\u003cbr\u003e\nNick Clason\u003cbr\u003e\none and only Flywheel Caleb Maeda interview.\u003c/p\u003e\n\n\u003cp\u003e00;01;26;03 - 00;01;48;33\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, I\u0026#39;m here with Flywheel Maeda. \u003c/p\u003e\n\n\u003cp\u003eCaleb Maeda\u003cbr\u003e\nHey. \u003c/p\u003e\n\n\u003cp\u003eso I don\u0026#39;t know, like, I don\u0026#39;t know. You came into my world, and I told you that hybrid ministry, digital ministry, all that stuff mattered. so. So take us back.\u003c/p\u003e\n\n\u003cp\u003e00;01;48;35 - 00;01;53;40\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTake me back to when you, like, started with me at, like back in Chicago. Yeah. Well,\u003c/p\u003e\n\n\u003cp\u003e00;01;53;40 - 00;01;57;55\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nyeah. So back in Chicago is like my first church job. Like in general.\u003c/p\u003e\n\n\u003cp\u003e00;01;58;50 - 00;02;11;09\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nso I wasn\u0026#39;t really sure how anything worked. So I think that really started, like, my mind set on, like, hybrid ministry because, like, I didn\u0026#39;t have any previous, like, things I was holding on to, like, I had. youth group that I grew up in, but it was pretty different. And also coming out of like the pandemic. yeah. Like it like made sense. And then when I saw it working and like I saw because like the model that you guys used with like the connect groups that like, met in the homes and then watched it and like, interact with it. I thought that was like super cool. And so then also getting to like work on that show and like helped produce a little bit and like run some of this stuff like I like immediately saw the value and also like, like just being a younger person. Like I grew up watching YouTube like like the people that I like, loved growing up or like YouTubers and so like the value of that platform with this generation. I think I also kind of related to and so like from the get go, I was kind of brought in, I was like, yeah, this is legit, I agree. I mean.\u003c/p\u003e\n\n\u003cp\u003e00;02;58;06 - 00;03;03;59\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDid you ever, did you ever feel like, oh, these guys are trying to be YouTubers and they\u0026#39;re old? \u003c/p\u003e\n\n\u003cp\u003e00;03;08;22 - 00;03;23;42\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nNo, because I think at the time it was honestly like the stuff that I was working on at Parkview is like the search for Chuck the duck that summer. And so, like, it was not stupid enough, but it was it was stupid enough that it was like these guys, like, they\u0026#39;re clearly not doing this for clout. Like, I don\u0026#39;t know any 30 year old man who\u0026#39;s like, you know, it\u0026#39;d be really cool searching for a fake rubber duck for an entire summer, you know? And so I never I never got that kind of vibe just because of the nature of what we were doing.\u003c/p\u003e\n\n\u003cp\u003e00;03;35;15 - 00;03;42;54\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. Okay, so then you, after your time with us in Chicago, you go and you work at your home church for a little bit, right? And just interning? Yeah, mostly in the arena of worship. \u003c/p\u003e\n\n\u003cp\u003e00;03;50;12 - 00;04;05;10\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nNo, I was is youth for the first school year, and then it was worship the second school year. What was their relationship with digital social media hybrid? I mean, so they\u0026#39;re they\u0026#39;re your typical like evangelical covenant, like multi-site church. So they\u0026#39;re like they\u0026#39;re with it, but they\u0026#39;re not sure \u003c/p\u003e\n\n\u003cp\u003e00;04;05;19 - 00;04;24;37\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI wonder how many evangelical covenant multi-site churches or like you say, typical.\u003c/p\u003e\n\n\u003cp\u003e00;04;24;12 - 00;04;38;10\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nI actually don\u0026#39;t know. It\u0026#39;s a thing in Minnesota, I guess, from where I grew up. But, so they do have a value of social media, but they\u0026#39;re not quite as consistent like they don\u0026#39;t have, I don\u0026#39;t think. And granted, when I was there, their social media platform was we didn\u0026#39;t have students over Christmas break. So like, let\u0026#39;s make something fun. And like that was it other than like announcements for events and stuff. Yeah. And now these days it\u0026#39;s a little bit more like, you know, the trends where like, you see a guy, like, fall off a stretcher and then it\u0026#39;s someone rolling and say, like, you should get to like, you know, those classes. \u003c/p\u003e\n\n\u003cp\u003e00;04;38;13 - 00;04;54;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think you need only do some of this.\u003c/p\u003e\n\n\u003cp\u003e00;04;38;13 - 00;04;54;21\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nI saw one the other day. We should do. but so like, they\u0026#39;ve started doing some more of that stuff in the past year or so. And so I think it\u0026#39;s, it\u0026#39;s done an uptick, but it\u0026#39;s not as fleshed out as, like what we\u0026#39;re doing here of like two posts a day, you know, that kind of, yeah.\u003c/p\u003e\n\n\u003cp\u003e00;04;54;26 - 00;05;18;11\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nAnd they don\u0026#39;t like a good day. Yeah. And they don\u0026#39;t they don\u0026#39;t do, like, fun content, like drafts or like things like that. The students other than, like pictures for, like recaps of events and stuff, they\u0026#39;re not super on the pages. It\u0026#39;s mostly like announcement based stuff. Yeah, yeah. Which like is a is a pretty like standard operating procedure for like churches and social media.\u003c/p\u003e\n\n\u003cp\u003e00;05;18;12 - 00;05;24;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. have a whole video linked right here about, you should also be posting announcements.\u003c/p\u003e\n\n\u003cp\u003e00;05;24;09 - 00;05;33;40\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nYou Should link to Parkview one to like, I only saw one at a time. \u003c/p\u003e\n\n\u003cp\u003e00;05;24;09 - 00;05;33;40\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI can only do one. We have it. We did it. We did. \u003c/p\u003e\n\n\u003cp\u003e00;05;33;40 - 00;05;36;36\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nReally? Yeah. I didn\u0026#39;t know that. \u003c/p\u003e\n\n\u003cp\u003e00;05;33;40 - 00;05;36;36\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI know you didn\u0026#39;t. That\u0026#39;s why you link to, like, three times in your last teaching video.\u003c/p\u003e\n\n\u003cp\u003e00;05;36;40 - 00;05;51;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDon\u0026#39;t worry about this link to it here. This link I thought you could. You get one. You get one card per video. There you go. I didn\u0026#39;t know that YouTube. I didn\u0026#39;t know that one. I\u0026#39;m getting exposed right now. I thought I\u0026#39;d never mind. It\u0026#39;s like we can talk about that later, but, Okay, so then\u003c/p\u003e\n\n\u003cp\u003e00;05;51;29 - 00;05;55;43\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthen you come here and we are.\u003c/p\u003e\n\n\u003cp\u003e00;05;55;47 - 00;05;57;55\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat we\u0026#39;re doing is very different.\u003c/p\u003e\n\n\u003cp\u003e00;05;57;55 - 00;06;09;14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe Parkview one, by the way. I\u0026#39;ll link it down in the description. You can watch it. It\u0026#39;s like the 100th episode. 100th episode. How it all started. It\u0026#39;s pretty pog. Yeah, I think it was a good one. It was a good one. but anyway,\u003c/p\u003e\n\n\u003cp\u003e00;06;09;14 - 00;06;12;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyou come down here and it\u0026#39;s different.\u003c/p\u003e\n\n\u003cp\u003e00;06;12;28 - 00;06;26;51\u003cbr\u003e\nNick Clason\u003cbr\u003e\nPut it, put aside your people pleasing nature. Like, just give me the raw, unfiltered, like, what do you think? \u003c/p\u003e\n\n\u003cp\u003e00;06;26;51 - 00;06;48;29\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nI mean, again, like, I, I agreed with what we were doing because I think of my experience at Parkview. I think for me, once we started doing or like trying to make students on the page more of a priority, that was kind of the shift that I was more on board with just because like, yeah, like the the one I struggled with the most were those like the no, it or not dancing TikToks that we did, I freaking I like I\u0026#39;m not a dancer, so I hated them, but like, I hated them cause I\u003c/p\u003e\n\n\u003cp\u003e00;06;48;29 - 00;07;14;43\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwas not a dancer. Not for like strategy reasons. but once we started getting students on the page, I think that was where I started feeling like, yeah, we\u0026#39;re doing something that, like, is cool. so yeah, yeah, that was kind of my first. So, you are heading, like off on your own at some point. At some point we don\u0026#39;t know what\u0026#39;s next.\u003c/p\u003e\n\n\u003cp\u003e00;07;14;48 - 00;07;37;26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. But like, what are your thoughts on, like. All right, I\u0026#39;m about to be my own youth pastor, and I just did a, summer internship and then a full year long residency, with, church and youth pastors who are fully bought into, like, digital, like. Yeah. First of all, summarize your opinion\u003c/p\u003e\n\n\u003cp\u003e00;07;37;26 - 00;07;40;47\u003cbr\u003e\nNick Clason\u003cbr\u003e\nlike, you just you gave a lot of different like examples of like summarize like, yeah.\u003c/p\u003e\n\n\u003cp\u003e00;07;40;51 - 00;07;44;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDo you think it\u0026#39;s like worth it valuable.\u003c/p\u003e\n\n\u003cp\u003e00;07;44;10 - 00;07;50;41\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then like how would you yeah. How would you tell people like here\u0026#39;s how it\u0026#39;s working on\u003c/p\u003e\n\n\u003cp\u003e00;07;50;41 - 00;07;57;25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nlike the inside of it because like, you know, if anyone follows me or listen to my stuff like they hear me reference it, talk about what we do.\u003c/p\u003e\n\n\u003cp\u003e00;07;57;25 - 00;08;00;45\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut like, you got to see, like, firsthand and like, just be honest.\u003c/p\u003e\n\n\u003cp\u003e00;08;00;45 - 00;08;05;52\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, are you like, I don\u0026#39;t know, I don\u0026#39;t know if it\u0026#39;s working or not. Yeah. I mean, I think, I think the\u003c/p\u003e\n\n\u003cp\u003e00;08;05;52 - 00;08;25;31\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nthings that have been working the most has been getting students involved on the page, not even in terms of like on the page traction as much as like in person traction, because I think I think like with the social challenge that we did with the Hot Wings thing that we did like, it was a lot of kids saying like, hey, how can I be on screen?\u003c/p\u003e\n\n\u003cp\u003e00;08;25;41 - 00;08;38;03\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nYou know, this is what it was. It was how can I what can I do? Yeah. And like, well, that shouldn\u0026#39;t be your only motivation to like, do these things. I think it lended itself great to increasing like the desire to like, serve\u003c/p\u003e\n\n\u003cp\u003e00;08;38;03 - 00;08;56;03\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nor like well and like there, like you said, like what\u0026#39;s normal to them. Yeah. Like and the option to like be on social media or be on YouTube is like a little bit, well, because like, I remember growing up and like seeing all my favorite YouTubers and thinking like, man, I wish I could do that, but I don\u0026#39;t know how to do this.\u003c/p\u003e\n\n\u003cp\u003e00;08;56;03 - 00;09;24;01\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nI don\u0026#39;t know how to do this. And so I think it\u0026#39;s a really great way for students to even live that little piece of them who, like, they don\u0026#39;t know how to set up a studio. They don\u0026#39;t know what lights are. Yeah, I don\u0026#39;t know what that is. that\u0026#39;s Jake. Yeah it is. Jake. Shout out to Jake I love you, but, like they it\u0026#39;s it\u0026#39;s an experience for them to get to like, live that out a little bit and then also do it in like a safe context where like, it\u0026#39;s like, I don\u0026#39;t know, it\u0026#39;s safe for the family content.\u003c/p\u003e\n\n\u003cp\u003e00;09;24;01 - 00;09;39;47\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nLike I think also just like the opportunity, the whole family. Yeah. It is like the opportunity to just like replace one video, I think in a kids feed is like a win in my opinion, because of just like the nature of social media, you know, like we can get into the whole of like comparing our lives and stuff.\u003c/p\u003e\n\n\u003cp\u003e00;09;39;49 - 00;09;48;01\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nYeah. Or like we can watch stupid people draft like, pizza toppings and pick Palios number one. Yeah. You know, was the decision ever I agree,\u003c/p\u003e\n\n\u003cp\u003e00;09;48;01 - 00;10;03;43\u003cbr\u003e\nNick Clason\u003cbr\u003e\nokay. So off you go. Yeah. What\u0026#39;s your what\u0026#39;s your well what\u0026#39;s your like as of today. Date of recording all that stuff like. Yeah. What do you think your future relationship with like digital and hybrid is going to I obviously yeah.\u003c/p\u003e\n\n\u003cp\u003e00;10;03;45 - 00;10;23;16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou you don\u0026#39;t know where you\u0026#39;re headed like I guess pie in the sky. Like what would be the hope. The hope would be to recreate this just in the north? yeah. Like I said, like, I, I think that what we\u0026#39;re doing is working. I think, again, like, I don\u0026#39;t think it\u0026#39;s as much about the followers on the page.\u003c/p\u003e\n\n\u003cp\u003e00;10;23;16 - 00;10;44;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s more about what we\u0026#39;re seeing in the room, you know, like, even like just seeing some of the kids drafting against each other and like, the relationships that are getting built, like, even within that, like you\u0026#39;re getting pairs of, like two students who, like, wouldn\u0026#39;t typically talk to each other and now they\u0026#39;re being forced to like, draft something and like, communicate and like that can make them walk away with some form of connection.\u003c/p\u003e\n\n\u003cp\u003e00;10;44;27 - 00;11;09;27\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nAnd so I think those are the things that I like about what we\u0026#39;re doing. and so I would definitely want to, to create something like that. That\u0026#39;s like students on the page driven. Yeah. where it\u0026#39;s all about like it\u0026#39;s a tool to use that to build community at our, at our group. Yeah. I mean, I think like the way that I\u0026#39;ve laid out because like, what you\u0026#39;re talking about, even two is like, your strategy is like coming at it from like a different even angle.\u003c/p\u003e\n\n\u003cp\u003e00;11;09;27 - 00;11;37;57\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. So like my strategy is like, do fun and silly and stupid content to like, just get on people\u0026#39;s feeds and get their attention. Yeah. Maybe you guys have a follow, maybe like start showing up more and more in their algorithm. Yeah. Then sprinkle in teaching content things that like are meaningful and spiritual and whatever, but then have that push them then further down the funnel to like our long form video on YouTube, which then always has like a next step.\u003c/p\u003e\n\n\u003cp\u003eCaleb Maeda00;11;55;49\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. Well and then like also being able to use the YouTube kind of like we did literally like on Sunday where we took the QR code to the baptism series and like that\u0026#39;s how we\u0026#39;re pushing kids to baptism now as they can go through that class. Like I think having that as also like a resource page on top of the other benefits has been really cool.\u003c/p\u003e\n\n\u003cp\u003e00;11;55;54 - 00;12;32;18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. But it\u0026#39;s like, I guess what\u0026#39;s interesting is like how you\u0026#39;re saying, like, you see the value of digital and how it plays in the room even, you know, and like, yeah, that\u0026#39;s a different benefit than I often even talk about. Yeah. On here. Right. Like I\u0026#39;m always just saying like online to like walk down the funnel, but like you\u0026#39;re saying like even if that doesn\u0026#39;t happen, like our current pool of students that exist, like we see them interacting and engaging with us because like, yeah, I think a lot of times digital is a process for like how to reach outsiders.\u003c/p\u003e\n\n\u003cp\u003e00;12;32;23 - 00;12;53;42\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nAnd you\u0026#39;re seeing it as like, yeah, but also it can yeah, increase the experience for insiders. Yeah for sure. And like also like I mean it\u0026#39;s also a great like invite way because you can be like, hey, the friend from school that doesn\u0026#39;t typically go to church. When I come to church to try to be in a YouTube video, like that\u0026#39;s also like a it\u0026#39;s like it\u0026#39;s multifaceted.\u003c/p\u003e\n\n\u003cp\u003e00;12;53;42 - 00;13;13;01\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nYou can use it for a lot of different things. Yeah, yeah. What are some of the or have been some of the challenges of being on the or in the hybrid culture, like what has been asked of you? That has been I think it\u0026#39;s just like the time it takes to edit videos takes away from other things that you can do.\u003c/p\u003e\n\n\u003cp\u003e00;13;13;05 - 00;13;39;12\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nand like, like obviously having a team like once we got, you know, the interns kind of cooking on drafts and stuff that lighten the load. But I felt like the first half of my residency, I would come to who\u0026#39;s who\u0026#39;s. Yeah. So undrafted. But yeah, but I feel like my first chunk of my residency was I would show up and I would edit and like, that was what I did, which like, good because now I can edit and like it\u0026#39;s a skill that I can market in the future for non-church related products hiring.\u003c/p\u003e\n\n\u003cp\u003e00;13;39;21 - 00;14;02;51\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nBut yeah, shout out, please help me. but so I think that phone number down in the appreciate it. Yeah, yeah. 13 of our viewers I\u0026#39;m poor please. My Venmo is somewhere. Yeah, yeah. But, I think that that was tough for me for a little bit just because also, like, I\u0026#39;m just a relationally driven person. And so like the moments like even in the office that like, Drive Me are like the conversations that I\u0026#39;m having with people.\u003c/p\u003e\n\n\u003cp\u003e00;14;02;51 - 00;14;18;38\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nYeah. And so I think that was a struggle or at least an adjustment period. But also it was interesting because I went to college for music, but since it was a liberal arts school, I took a couple film classes and I like Learn Premiere in those classes already and so on. I came down here and you\u0026#39;re like, yeah, we\u0026#39;re going to be editing in premiere.\u003c/p\u003e\n\n\u003cp\u003e00;14;18;38 - 00;14;42;48\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nI was like, I know ripple, delete. I can kind of do that. And so teach people. It was a little bit of like a mixed bag of like adjustment, but also familiarity at the same time. and also just kind of like reprioritizing my schedule to see, like where things fit \u003c/p\u003e\n\n\u003cp\u003e00;14;18;38 - 00;14;42;48\u003cbr\u003e\nNick Clason\u003cbr\u003e\ndoes, does editing matter in your opinion?\u003c/p\u003e\n\n\u003cp\u003e00;14;42;53 - 00;15;07;12\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nyeah, I think it does. I think. Actually, I don\u0026#39;t I\u0026#39;m not sure. I think it does. I think in, in terms of, like grabbing attention, like the fastest way to make your content more appealing without adjusting your content is just in the editing. Yeah, but you can you can make a highlight reel of, like, any NBA player and make them look good.\u003c/p\u003e\n\n\u003cp\u003e00;15;07;12 - 00;15;39;08\u003cbr\u003e\n00;14;18;38 - 00;14;42;48\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nSame with like a YouTube video. Like if you\u0026#39;ve done rumors of Patrick Williams of Thunder, I really I was watching like a highlight video. I was like, this guy is as good as. Yeah. And so like, I think I think from like, like the, the online perspective of it and also like engagement in the room. Like I think back to when I was a student, if you showed me this like super yellow grainy video with like the white noise in the background, that\u0026#39;s like almost as loud as this being, like, I would disengage almost immediately just because like, oh, this is an old video, I don\u0026#39;t care.\u003c/p\u003e\n\n\u003cp\u003e00;15;39;12 - 00;15;54;56\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nAnd so I think that there\u0026#39;s that kind of like the production value does serve a purpose, but I think that I think we can get in the weeds a little bit like for our person just because like where the yeah, where the people who are like are doing the editing. So we\u0026#39;re like, I hate that I did this and no one would even notice.\u003c/p\u003e\n\n\u003cp\u003e00;15;55;09 - 00;16;10;52\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, what we\u0026#39;re talking like yesterday on stage, like the video on the, photo back to. Yeah. Like you and I could see the, like. Yeah. That the edge was a little bit. Yeah, yeah, yeah. On screen. But yeah, I don\u0026#39;t know. But nobody noticed that before I pointed it out, I don\u0026#39;t know, I wasn\u0026#39;t paying. Oh not right.\u003c/p\u003e\n\n\u003cp\u003e00;16;10;55 - 00;16;27;02\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nProbably not because you didn\u0026#39;t spend very much time on that. Yeah at all. But then like I said look you noticed that. Then there\u0026#39;s the little thing. And like, that\u0026#39;s just part of, I think, being an artist because like, you\u0026#39;re never going to be perfect at your craft and like, filmmaking and editing is like an art form. Yeah.\u003c/p\u003e\n\n\u003cp\u003e00;16;27;06 - 00;16;43;45\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nNot to get all weird about it, but like, it is. And so, I think also just like not getting caught up in that, I think is important because there is a level of production value that is valuable. But I think, you know, any time we get so caught up in the production value that we\u0026#39;re not thinking about the content, I think that\u0026#39;s where we\u0026#39;re going to fall into things.\u003c/p\u003e\n\n\u003cp\u003e00;16;43;45 - 00;17;01;32\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nSo at the end of the day, we should be delivering good content to our kids because that\u0026#39;s what we\u0026#39;re here for. Yeah, I agree, but reach out to either of us if you need anything. Yeah, please. Haha. Well, aim for real. Like how much? And our lives changing. Yeah, that\u0026#39;s also true dude. Also like starry I\u0026#39;m going to talk about stars.\u003c/p\u003e\n\n\u003cp\u003e00;17;01;36 - 00;17;18;05\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nShout out to starry. I freaking love this dude and I\u0026#39;ve never even talked to him. I remember I started when I was doing the Hot Wings video. I started talking to him just like before the videos, just like, hey man, houses are gone. I love you bro. Yeah. And like, like just the ideas you need to build that connection with a dude in India is really cool.\u003c/p\u003e\n\n\u003cp\u003e00;17;18;05 - 00;17;31;13\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nYeah. And like, you would tell me some of the things that he would say back in like, I don\u0026#39;t know, it was just really cool to like, build that with a dude I\u0026#39;ve never actually spoken to. And the only reason that happened was because we got to a point where, like, we need someone to help us edit and we found a dude on Fiverr.\u003c/p\u003e\n\n\u003cp\u003e00;17;31;13 - 00;18;02;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, yeah, yeah, don\u0026#39;t don\u0026#39;t tell Fiverr that we don\u0026#39;t. I mean, to them we didn\u0026#39;t we met him through the Google. We so so yeah. interesting. there\u0026#39;s a lot, a lot more ministry opportunities, I think, from this than I thought there would be going into it because I thought, I thought that like, like on paper, it sounds like the ministry we\u0026#39;re doing is we\u0026#39;re doing it for online kids to get connected to church, to hopefully eventually come and then for our kids to have, like, content.\u003c/p\u003e\n\n\u003cp\u003e00;18;02;09 - 00;18;23;03\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nRight. But then there\u0026#39;s like the editor who\u0026#39;s like discovering Christianity for the first time and like asking questions and stuff. There\u0026#39;s like the community that\u0026#39;s being built on, like the key kids who are like trying to do the drafts, like all of that extra stuff is stuff that I didn\u0026#39;t personally like, think about. And then when I started seeing it like those ended up being the reasons that like, drove me to keep going rather than just the content.\u003c/p\u003e\n\n\u003cp\u003e00;18;23;08 - 00;18;46;56\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo what do you what do you think it will look like for you in the future, like because, you know, keeping going, whatever. Like you\u0026#39;re quasi being forced to because you\u0026#39;re like working and like this is what we\u0026#39;re telling you, like, hey, you have to do. But like, yeah, soon you\u0026#39;re going to be your own youth pastor working somewhere or for someone or whatever.\u003c/p\u003e\n\n\u003cp\u003e00;18;46;56 - 00;19;08;21\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nLike what? What things do you see yourself? Just like taking most of all of it, honestly, like the the short form, I think that was the other thing. When I came in, I wasn\u0026#39;t as big on short form videos as I was the long form videos, just because when I grew up watching YouTube, YouTube was long form videos.\u003c/p\u003e\n\n\u003cp\u003e00;19;08;25 - 00;19;28;49\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nand so taking that and I just look at our, our Instagram reels, it\u0026#39;s like, I know, dude, it\u0026#39;s friggin nuts. But, yeah. And so I think I\u0026#39;ll take a lot of that stuff, especially because, like, it\u0026#39;s pretty easy to get a lot of content, like on a Wednesday night, just like sit down with ten kids and you can get like 5 or 6, you know.\u003c/p\u003e\n\n\u003cp\u003e00;19;28;54 - 00;20;02;03\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nAnd so I think that and I also I think the, the teaching videos stuff, because the there have been a couple churches that I\u0026#39;ve been looking at, and like their social media is good, but like they just clip their live preachings, which I think is awesome and great and like, that\u0026#39;s better than nothing. But I also think that there\u0026#39;s something about, the way that we change it for In the Room versus the, the video that I think just makes the video work a little better because we\u0026#39;re specifically crafting that part of our message for that medium.\u003c/p\u003e\n\n\u003cp\u003e00;20;02;08 - 00;20;31;21\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nand so I think more work, it\u0026#39;s more work, but I think that the payoff is great because also then, like, there\u0026#39;s not like the room awkwardness, like there\u0026#39;s not the like, con response. And then that frees us up for in the room to do things like table talk and all of that stuff. and also like, just like having your message written down in that form for the long form videos, helps you to say things that I think sometimes, like, I will drop in the room like there\u0026#39;s if there\u0026#39;s a little fun tidbit that, like, just isn\u0026#39;t going to fit in the room, but I really liked it.\u003c/p\u003e\n\n\u003cp\u003e00;20;31;21 - 00;20;52;40\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nLike, I have to say it in the the long form YouTube video. So I think that there\u0026#39;s also that kind of added value. But anything else I can think of, probably like, honestly, I probably won\u0026#39;t be on the student ministry page as much as I was at the beginning of this. But like, I\u0026#39;m trying to figure out how what does it look like to start this?\u003c/p\u003e\n\n\u003cp\u003e00;20;52;40 - 00;21;16;41\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nBecause like I can say on paper, I want all kids to be doing all the drafts all the time. Like if the kids are involved in like, how am I that, you know. Yeah. And so and sometimes it\u0026#39;s helpful for them to like see examples. Yeah. And so it\u0026#39;s kind of that like that I\u0026#39;m going to try to figure out how to balance that line of like setting the tone but like making sure it\u0026#39;s, it\u0026#39;s kid first.\u003c/p\u003e\n\n\u003cp\u003e00;21;16;46 - 00;21;34;25\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nand then also like I think finding ways to like do like not only the teaching videos, but like the baptism videos, like courses like that. I think I would also want to pull just because like, I think that that\u0026#39;s a great resource page for them that we can pull from. For anytime a kid has questions about baptisms, you can throw them to that.\u003c/p\u003e\n\n\u003cp\u003e00;21;34;30 - 00;21;53;32\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyeah. Yeah. And like, you know, you can also expand that. Like, you could even make the workshops that we\u0026#39;ve been doing into little video series, like, I don\u0026#39;t know if there\u0026#39;s like a lot of stuff that you can do with playlists and like with. Yeah, having the idea of it being like a course like. Yeah. And like you and I have talked about this a lot, but I think like content for content delivery.\u003c/p\u003e\n\n\u003cp\u003e00;21;53;32 - 00;22;09;26\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nI think YouTube is a better way than live preaching just because like and like again, you\u0026#39;ve talked about this all the time, but like, I don\u0026#39;t know anybody whose primary like learning style is sit down and listen to a lecture for 30 minutes even. You can have the best graphics as you want, like you can have great table talks.\u003c/p\u003e\n\n\u003cp\u003e00;22;09;26 - 00;22;27;14\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nLike I\u0026#39;m not going to pull as much from that as I will from like a ten minute YouTube video with like graphics and like, I don\u0026#39;t know, there\u0026#39;s just something about the way our brains are wired with our shorter attention spans. I think YouTube is a great medium medium for content delivery in a way that like, we\u0026#39;re not getting as much in the room.\u003c/p\u003e\n\n\u003cp\u003e00;22;27;16 - 00;22;50;28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, I think these days. Yeah. And I mean the again, sky\u0026#39;s the limit. Creativity like your, your creativity or lack of creativity is you\u0026#39;re like lid on it. So like if you have like a system like we do now where it\u0026#39;s like you fill all your messages and everything, like you know, you can at any time play the video that, yeah, the live teaching doesn\u0026#39;t work.\u003c/p\u003e\n\n\u003cp\u003e00;22;50;33 - 00;23;12;53\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can play the clips or like, yeah, like we\u0026#39;re going to be gone. We were gone for like a conference earlier this year so we could just throw the video up there. Well in like next week we\u0026#39;re gone for camp. Yeah on a Sunday. And so your video is broken up into four parts. Yeah. Questions thrown in like so that I can literally hand it off to any volunteer pastor that\u0026#39;s back here on staff.\u003c/p\u003e\n\n\u003cp\u003e00;23;12;53 - 00;23;34;58\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nAnd they can do it pretty seamlessly. Like, yeah, like, yeah, the sky. And that\u0026#39;s the thing, if you say learning happens better in like a medium like that, like almost makes you wonder and ask yourself like, how do I, how do I create a hybrid moment between the two? Like I live in the room and like a video.\u003c/p\u003e\n\n\u003cp\u003e00;23;35;02 - 00;24;08;05\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nYeah. Where like, intersects and is like used strategically for, like a students most optimal way of learning. Yeah. So yeah, I don\u0026#39;t know, I think it\u0026#39;s, I think it\u0026#39;s something that like we haven\u0026#39;t tapped into more from like tradition and anything. And I think that school is starting to go this way a little bit like you\u0026#39;ve heard of like the flipped classroom where they like get a video and then they watch the video at home, and then they do their homework in the classroom, and then they, like, talk to the teacher and work it out in the classroom.\u003c/p\u003e\n\n\u003cp\u003e00;24;08;05 - 00;24;38;27\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nBut all of the teaching is done at home through videos. Yeah. And so I think that, like, we\u0026#39;re starting to see that shift in like the school realm. And so I think that church should be the next step. just because I think they like I\u0026#39;ve, we\u0026#39;ve been saying like, I think it\u0026#39;s a much more effective way to deliver content to this generation, because also, like when I think about it, like I can list, you know, a couple topics from like sermons that I\u0026#39;ve listened to, but like fallout YouTube videos right now that I\u0026#39;ve been watching, like, I can pull a lot more purely from just like the amount that I can consume in a\u003c/p\u003e\n\n\u003cp\u003e00;24;38;27 - 00;25;00;26\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nsitting. Yeah. You know, like I can consume 30 minutes. Yeah, I can consume 30 minutes of YouTube content more effectively than in the room for, you know, all of those reasons. Yeah. Yeah. So all right well that\u0026#39;s it man POG signing out. Score Vikings. Thanks for hanging some video. I\u0026#39;ll probably be here on the screen. Yeah. Click it watch it.\u003c/p\u003e\n\n\u003cp\u003e00;25;00;26 - 00;25;04;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDo the thing. See you next time. Love you stay hybrid. Yeah. Nice.\u003c/p\u003e\n\n\u003cp\u003e00;25;05;36 - 00;25;08;28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI gotta pee. Okay,\u003c/p\u003e\n\n\u003cp\u003e00;25;09;49 - 00;25;13;02\u003cbr\u003e\nCaleb Maeda\u003cbr\u003e\nOh.\u003c/p\u003e\n\n\u003cp\u003e00;25;13;24 - 00;25;18;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI can\u0026#39;t wait to hear that. Nice.\u003c/p\u003e","summary":"In this video, a Gen-Zer shares their perspective on the future of ministry, specifically focusing on the concept of hybrid ministry. Exploring how technology and traditional practices can blend to create a more inclusive and engaging worship experience, this insightful discussion provides a fresh take on how ministries can adapt to meet the needs of the digital age. If you're curious about how the younger generation views the evolution of ministry, this video is a must-watch!","date_published":"2024-07-25T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/6fb2ac60-3aa7-46cc-860e-6a63e7ebe83f.mp3","mime_type":"audio/mpeg","size_in_bytes":36607648,"duration_in_seconds":1521}]},{"id":"c606ee6f-26e2-4cdf-8dec-a25f0a1c3332","title":"Episode 106: Start Your Church Social Media From Scratch","url":"https://www.hybridministry.xyz/106","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nChurch Social Media and Digital Communication complete starting from scratch guide.\nHow do you start posting online and to digital if you don't have anything set up yet?\nNo infrastructure?\nNo plan?\nNo video equipment?\n\nThis 4th and final episode of the \"Hybrid Tools\" series will not only show you how to deploy the tools we've discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going!\nPREVIOUS EPISODES:\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/106\n\nStep #1 Website Builder: Nucleus\n//Nucleus Website Builder\nhttps://www.nucleus.church\n\nStep #2 Determine Your Platform\n//VidIQ\nhttps://vidiq.com/hybrid\n\n//YouTube for Churches\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n\nStep #3 What to Start Posting this Week\n//Complete Hybrid Guide\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nStep #4 Work Up to More and Better Content\n//Metricool\n\nhttps://metricool.com/\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Church Social Media\n01:25 Step #1 Website\n03:01 Step #2 Determine Your platform\n07:31 Step #3 What to Post This week\n13:47 Step #4 Work Up to More and Better Content\n\n--------------\n✍️TRANSCRIPT\n\n00:00:00:00 - 00:00:14:00\nNick Clason\nChurch and youth ministry. Social media. Marketing and communications. As we've been exploring in this playlist linked right here at the top of the screen, we have looked at how important having the right\n\n00:00:14:00 - 00:00:31:19\nNick Clason\ntool is. I talked about like different softwares that I'm using every single day. I've talked about different pieces of hardware that I'm using every single day as it pertains to cameras and microphones and lighting and then like putting it all together in the platforms that you use.\n\n00:00:31:19 - 00:00:33:17\nNick Clason\nBut like, if you're watching this and you're like,\n\n00:00:33:17 - 00:00:55:22\nNick Clason\nwhat do I do for my church, social media, for my church marketing? Like, what is the first step if I'm just getting started, if I'm just starting from scratch, where do I go? What do I do? How do I do this? Here's how I would recommend getting started if you have nothing going for you.\n\n00:00:55:22 - 00:00:57:01\nNick Clason\nSo first and foremost,\n\n00:00:57:01 - 00:01:11:14\nNick Clason\ndetermine the platforms that you want to be on. Okay? Like you got to know where you want to go. If you don't want a TikTok, then don't create a TikTok account. If you don't want YouTube, don't create a YouTube account.\n\n00:01:11:14 - 00:01:16:08\nNick Clason\nBut if you call me and you're like, hey dude, I'm starting from scratch, what do you recommend?\n\n00:01:16:08 - 00:01:41:11\nNick Clason\nSo for scalability and sustainability, what I would aim for, first and foremost, let's check this off. The box. Let's make sure you have a church website. If you're in youth ministry, that conversation might not begin with you. You might have a church communications person or something like that that they're doing the website. But if you're in youth ministry, make sure your youth ministry website is actually up to date.\n\n00:01:41:11 - 00:02:08:18\nNick Clason\nI can't tell you how many youth pastor websites I go to, and what's on there is like events that have already expired, like events from October and it's like November already or something like that. So get in, make sure and keep your website 100% completely up to date. maybe even send a visitor to it or somebody that doesn't go to your church and ask them, like, does this website look good and makes sense?\n\n00:02:08:18 - 00:02:25:06\nNick Clason\nAnd probably the most important question in that is, does this make sense? Because the fact of the matter is like, if you're in youth ministry and someone else is building your website, you don't have a lot of control over like the look and the feel of it. And then last than the last episode of our playlist, I talked about nucleus, right?\n\n00:02:25:07 - 00:02:45:22\nNick Clason\nI talked about, the nucleus website builder. So if you don't have one and you're in the market for one, check them out. They are affordable, their sales team is fantastic. And it's it's a church website, builder for churches. It's not like a WordPress site or something like that. It's like four churches. So check it out, make sure that your website is up to date.\n\n00:02:45:25 - 00:03:08:12\nNick Clason\nBut then from there, if and when, like people land on your website, they know where to go. They know what to do. It makes sense. It's not confusing. They're not getting turned around. So if your website is good to go, that is like the very, very, very baseline of it. Okay. From there, you need to then determine, like we've talked about, you need you need to determine which platforms you're going to be on.\n\n00:03:08:14 - 00:03:30:04\nNick Clason\nNow, for me, because of the virality like potential of short form vertical video, I want to be on them off. And because we're going to be creating, at least I'm going to be creating a lot of short form, vertical based video. And all of the major platforms support short form, vertical based video. Then I'm just going to be on all four of them.\n\n00:03:30:04 - 00:03:58:06\nNick Clason\nBut if you like have a theological or like preferential stance against one of the social networks for one reason or another, then make your determinations and choose what you want to do. But I would implore you to consider and not overlook the platform of YouTube 95% of teenagers say that they're on YouTube. That is also a corresponding statistic for adults as well.\n\n00:03:58:06 - 00:04:32:28\nNick Clason\nLike the majority of people are on YouTube. Now, if you think about what most people's just typical habits are on YouTube, aside from getting on there for entertainment, they're getting on there to ask specific questions. And so if you yourself are also answering specific questions, namely about God and faith and matters of salvation and things that that people might be looking for and and if you don't know the the answers to those things, like you can check out a resource like vid IQ linked down below.\n\n00:04:33:00 - 00:04:56:28\nNick Clason\nto kind of give you an idea for what people are searching on YouTube and what keywords are ranked really high. But if you don't want to use a platform like that, use your intuition. I mean pastors and church ministry leaders. Like that's actually what we're doing every single day and every single week when we're coming up with different sermon series that we think people need to and want to hear and explore and learn from.\n\n00:04:56:28 - 00:05:14:25\nNick Clason\nLike the whole idea of what YouTubers are trying to do is they're trying to get into people's heads and figure out, like, what are they? What are they asking? So that I can answer so that they'll click my video and so that they'll watch it? Pastors are doing the same thing, right? We're thinking like, what does my congregation need to hear?\n\n00:05:14:25 - 00:05:19:03\nNick Clason\nWhat is my student interested in? What do we look? What are they looking for?\n\n00:05:19:03 - 00:05:36:12\nNick Clason\nwhat do they need? Even though maybe they don't like, want it, you know? And so you're doing the same type of thing. And that's why I recommend in our, YouTube for Youth Ministry playlist, I recommend pre filming your messages. So, so so\n\n00:05:36:12 - 00:05:38:12\nNick Clason\nestablish a YouTube account.\n\n00:05:38:14 - 00:06:00:00\nNick Clason\nAnd that's going to be like your home base right? Your website, home base, your YouTube is probably your home base for social media. Your longest form, your most like substantial pieces of content are going to live on YouTube. You're going to do long form, videos. And if you have the ability to do teaching videos, we're going to work up to that at one point in time.\n\n00:06:00:00 - 00:06:20:27\nNick Clason\nBut if you don't have the infrastructure or bandwidth or editing, first and foremost, let me just say I'm available to reach out for coaching. link down below is a link if you are interested in you. You are starting to kind of build this from scratch, but you're getting hung up somewhere or stuck on something, or you just you just want to pick an outsider's brain.\n\n00:06:21:04 - 00:06:52:27\nNick Clason\nClick that link, reach out to me, start a conversation. First session is free, and let's just figure this thing out together. But that being said, you're going to work yourself up to full, long form YouTube based videos like that's where you're going to hope to end up. However, if you're just getting started and you want to like, start kind of like dipping your toe in the digital waters, you need to I would recommend that you have all the platforms that you're going to want to start using.\n\n00:06:52:27 - 00:07:11:23\nNick Clason\nNow, I don't know what other platforms might kind of burst on the scene here in just a little bit, but as of today, as of right now, what I think is useful and recommended for churches is YouTube, Instagram, TikTok and Facebook. And I would probably rank them in that order.\n\n00:07:11:23 - 00:07:19:20\nNick Clason\nthat being said, like I said, make your determination like what is going to work for you and your ministry in your context.\n\n00:07:19:20 - 00:07:38:15\nNick Clason\nBut if you're going to work yourself up to full time YouTube long form accounts, in the meantime, we can start posting things on your shorts feed on YouTube. Okay, so we're going to work ourselves up to it and then to just get started, at a bare minimum, right. Like I have detailed\n\n00:07:38:15 - 00:07:41:12\nNick Clason\nan outline here in my 100% completely free e-book.\n\n00:07:41:12 - 00:08:10:12\nNick Clason\nYou see it here on screen. If you are watching on YouTube, all kinds of different ideas and strategies and things to get you started. But to scale all that back because like, that's my full strategy to post per day, all those things long form video once per week, like all that stuff. But to scale that back to a more manageable, more bite sized and more like, helping someone like you who's starting from scratch with no other, like prior experience and no other infrastructure to get stuff like this done.\n\n00:08:10:14 - 00:08:33:01\nNick Clason\nHere's how I would recommend getting started. First of all, on Monday morning, if you have a service on Sunday with a sermon of some sorts on Monday morning, what I would do is I would post a like selfie style less than one minute, because YouTube shorts is a maximum of one minute long. And so if you make all of your short form vertical based videos less than one minute\n\n00:08:33:01 - 00:08:33:20\nNick Clason\nthey will go.\n\n00:08:33:20 - 00:08:55:08\nNick Clason\nYou will be able to use that singular piece of content across all platforms YouTube shorts, Instagram Reels, TikTok and Facebook. But on Monday I would do some sort of recap post, and all you're doing is a selfie style video and you are rehashing the sermon. If you're the pastor, this is great because you know your main points.\n\n00:08:55:10 - 00:09:22:17\nNick Clason\nYou know your takeaway, you know your best illustration. Like just kind of riff on it for 60s like, you know, let's say, let's say yesterday your topic was, you know, living in let living life and community and how to love other sacrificially like Jesus did from first, or not from first, from John chapter 15. So you might hold your phone up and be like, you know, Jesus taught us the idea about living and giving our lives for other people.\n\n00:09:22:23 - 00:09:43:22\nNick Clason\nAnd you just kind of like you can riff on that for 60s. And if you're holding your phone, you can see the little timer, like how long it's taking, right? one thing that I think is good practice is this you're going to be posting this on reels. Okay? Or TikTok or YouTube shorts. And so people may not find it in a quote unquote timely manner.\n\n00:09:43:29 - 00:10:10:28\nNick Clason\nAnd so don't say something like yesterday at church, we talked about like drop that language, just dive straight into what the topic is, because if you want someone to find you, they're not finding you based on your like, calendar of events or the fact that you had church yesterday. So just just go straight to the content plus that like it's the first two seconds of a video or a reel that matters most.\n\n00:10:10:28 - 00:10:31:03\nNick Clason\nGetting people right to like, actually hook, pay attention and not leave. And so don't do this. Hey, this is pastor Bill here from, Calvary Church. And don't forget that yesterday we talked about life and community and not forget about the church picnic potluck. But I want to remind you that we, like, drop all that, right? Living life in communities hard.\n\n00:10:31:06 - 00:10:55:13\nNick Clason\nHow do we do it? Well, Jesus actually gives us a roadmap. You see the difference between those two? Like one dropped the five second intro and the five second fluff, and it helps you, like, then be able to cram more content into your 62nd time limit. And also someone comes across this video three months later. It's okay because the content is still relevant and it's not timestamped in any sort of way.\n\n00:10:55:14 - 00:11:19:07\nNick Clason\nNow, if you are long form, filming your videos or posting a live stream, somewhere posted to YouTube, because what you can do then on YouTube is you can link a related video, right? And so if you have a short form video about the topic, you can link a long form video and then you get that person over to that section and that part of your channel, right?\n\n00:11:19:07 - 00:11:47:21\nNick Clason\nIf YouTube is the the, the home base of your social media, then everything you're doing, you're going to want to get them over there to that thing. And if you create a little end card or a watermark that you put on your videos, it can also point them from other platforms over to YouTube. It can follow like a link in bio, on TikTok or on Instagram, or on Facebook and, and actually in Facebook, you can post a legitimately live, link that can take them to that platform.\n\n00:11:47:21 - 00:12:26:01\nNick Clason\nBut then on on, let's say Wednesday, what I would do is I, would you like some sort of like devotional type thought? Similar, right. But different and unrelated to the sermon or like, you know, if if we're doing like the life and community and living sacrificially, then on Wednesday, I might just do a quick 62nd blurb video about love and the importance of love and, or or you could do a like a video, with no talking and just some, like some backing track and like some text on it.\n\n00:12:26:01 - 00:12:48:25\nNick Clason\nRight. And it's kind of like a how to video. And so you could title it like How to Love Someone and then like are three, three steps to loving Someone who's unlovable. Step one step two, step three. You can post something like that. So again it's it's adjacent or semi tied to your content. But again it it has the the purpose of being evergreen to be found later on down the road.\n\n00:12:48:25 - 00:13:07:15\nNick Clason\nAnd then Friday do something fun, post a bunch of memes post like something that shows your personality. and this is where I would. Even if you're in a church and you're not in youth ministry, this is where I would grab my book and I would start doing some of the things that I recommend. Blind ranking filters on TikTok.\n\n00:13:07:22 - 00:13:25:17\nNick Clason\nNo, it or not, go to one side of the room of the other with yourself, your volunteers, your staff. you can do like, one of my favorite things is called drafts. And it's like talking about, ranking different, like things in different categories. Seven questions. telepathy. Like, all kinds of different, like, game styles that we've done.\n\n00:13:25:17 - 00:13:43:25\nNick Clason\nAgain, all of those are listed in my e-book and you can just do like drafts Friday and every single Friday you post a draft, or you can sprinkle in a variety of those different pieces of content. But once you start doing these things on some sort of regular rhythm, some sort of regular clip, then you want to start working yourself\n\n00:13:43:25 - 00:13:46:08\nNick Clason\nup to be able to post once a day.\n\n00:13:46:12 - 00:14:13:01\nNick Clason\nRight? And my goal, what I do is I post once a day for every day that I work. So if you're in ministry, you probably are off like Friday and Saturday. So I post two months. right now I post two on Sunday, two on 1I2 on Tuesday, two on Wednesday, two on Thursday. but if you know so like if that's your schedule like post on the days that you're on Sunday, Tuesday, Thursday or something like that, like figure out a rhythm within your calendar that you work, don't post on days that you don't work.\n\n00:14:13:01 - 00:14:34:25\nNick Clason\nNow, if you want to do some sort of scheduler, you can you can check out, scheduler that I've used in the past called Metro. Cool. it will get the videos on the thing, unlike the platforms, but just being honest like it, I don't think the algorithms really enjoyed it coming from a third party. So it took down a lot of my reach and a lot of my places, especially YouTube.\n\n00:14:35:03 - 00:15:07:26\nNick Clason\nAnd YouTube is, the platform that I'm actually, like, most interested in as a youth pastor in 2024 and beyond. And so I didn't like that my, my reach and my, my views were all down on YouTube and I, I blame that on the third party posting service. But, sometimes it's useful, sometimes it's helpful. if you're only using like, Facebook and Instagram, I do think you can use the meta business suite, to post things, and there is no issue with, throttle down reach because it's not third party, it's from meta directly.\n\n00:15:07:26 - 00:15:27:15\nNick Clason\nAnd so that is that is a worthwhile one. But getting on like TikTok in those type of things, that's that's trickier. and so then all throughout the rest of your week, like what else do you post? Well, you can post some, some photos, like photo dump type things, on your Instagram feed, in Facebook groups, Facebook pages.\n\n00:15:27:17 - 00:15:56:18\nNick Clason\nyou can also post some a couple of like static graphics and one announcement, one announcement per week. No more than one announcement per week. and then if you have a Facebook group, try to drum up and build up some good community in there, maybe consider giving some giveaways and stuff like that to like kickstart and spark some conversation and community, so that it actually, can kind of carry on without you having to be the primary initiator of all of that content.\n\n00:15:56:18 - 00:16:02:27\nNick Clason\nBut then you're gonna eventually work yourself up to two posts per day, right?\n\n00:16:02:27 - 00:16:21:15\nNick Clason\nand right now we're just at three a week, one every other day. And so to go beyond that, then start sprinkling in one on a, on the off days. Right. And so then your one every day and then start sprinkling in two on maybe two of the days out of the, out of the five total or whatever that might look like.\n\n00:16:21:15 - 00:16:57:08\nNick Clason\nAnd but then eventually to like, the biggest priority for me would be find a way to get your long form content down to a 15 minute type thing. That's why I recommend pre filming your messages, because a live stream is typically 30 to 35 minutes. But if you can get your long form down to to 15 minutes or so and that can be clipping your live or that can be, filming direct to camera, there's multiple different ways to kind of attack that, but start posting those videos to YouTube, work on your titles, work on your descriptions, work on your tags, and work on your thumbnails.\n\n00:16:57:15 - 00:17:18:15\nNick Clason\nAdd those things to playlists on YouTube. All those things are helpful and you getting seen, found, and indexed in your community. and so that will also be an avenue to not only serve your church. People who weren't there live for the sermon, want to watch it again, whatever the case may be. and also potentially reaching new people.\n\n00:17:18:21 - 00:17:39:00\nNick Clason\nSo that's how I would take all the different tools that we've talked about and how I would package them and make them hybrid. Now, the next episode, I actually do a sit down interview with my resident and he's been working with me now for, the last year at the church now. And he was an intern with me previously in a different context.\n\n00:17:39:00 - 00:17:55:24\nNick Clason\nAnd so I ask him his opinion of what it's been like to work in a hybrid ministry environment, what he learned from it, his thoughts, his takeaways, and, what he's going to take with him on into his next endeavor. So that video is going to be linked right here on screen. Tap that. We'd love to have you go check that out.\n\n00:17:55:24 - 00:18:03:22\nNick Clason\nBut don't forget, as always, we're making digital discipleship easy, possible and accessible. So as always, stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nChurch Social Media and Digital Communication complete starting from scratch guide.\u003cbr\u003e\nHow do you start posting online and to digital if you don\u0026#39;t have anything set up yet?\u003cbr\u003e\nNo infrastructure?\u003cbr\u003e\nNo plan?\u003cbr\u003e\nNo video equipment?\u003c/p\u003e\n\n\u003cp\u003eThis 4th and final episode of the \u0026quot;Hybrid Tools\u0026quot; series will not only show you how to deploy the tools we\u0026#39;ve discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going!\u003cbr\u003e\nPREVIOUS EPISODES:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/106\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/106\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStep #1 Website Builder: Nucleus\u003c/strong\u003e\u003cbr\u003e\n//Nucleus Website Builder\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStep #2 Determine Your Platform\u003c/strong\u003e\u003cbr\u003e\n//VidIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YouTube for Churches\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStep #3 What to Start Posting this Week\u003c/strong\u003e\u003cbr\u003e\n//Complete Hybrid Guide\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStep #4 Work Up to More and Better Content\u003c/strong\u003e\u003cbr\u003e\n//Metricool\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://metricool.com/\" rel=\"nofollow\"\u003ehttps://metricool.com/\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" 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Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Church Social Media\u003cbr\u003e\n01:25 Step #1 Website\u003cbr\u003e\n03:01 Step #2 Determine Your platform\u003cbr\u003e\n07:31 Step #3 What to Post This week\u003cbr\u003e\n13:47 Step #4 Work Up to More and Better Content\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:14:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nChurch and youth ministry. Social media. Marketing and communications. As we\u0026#39;ve been exploring in this playlist linked right here at the top of the screen, we have looked at how important having the right\u003c/p\u003e\n\n\u003cp\u003e00:00:14:00 - 00:00:31:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\ntool is. I talked about like different softwares that I\u0026#39;m using every single day. I\u0026#39;ve talked about different pieces of hardware that I\u0026#39;m using every single day as it pertains to cameras and microphones and lighting and then like putting it all together in the platforms that you use.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:19 - 00:00:33:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut like, if you\u0026#39;re watching this and you\u0026#39;re like,\u003c/p\u003e\n\n\u003cp\u003e00:00:33:17 - 00:00:55:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwhat do I do for my church, social media, for my church marketing? Like, what is the first step if I\u0026#39;m just getting started, if I\u0026#39;m just starting from scratch, where do I go? What do I do? How do I do this? Here\u0026#39;s how I would recommend getting started if you have nothing going for you.\u003c/p\u003e\n\n\u003cp\u003e00:00:55:22 - 00:00:57:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo first and foremost,\u003c/p\u003e\n\n\u003cp\u003e00:00:57:01 - 00:01:11:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\ndetermine the platforms that you want to be on. Okay? Like you got to know where you want to go. If you don\u0026#39;t want a TikTok, then don\u0026#39;t create a TikTok account. If you don\u0026#39;t want YouTube, don\u0026#39;t create a YouTube account.\u003c/p\u003e\n\n\u003cp\u003e00:01:11:14 - 00:01:16:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut if you call me and you\u0026#39;re like, hey dude, I\u0026#39;m starting from scratch, what do you recommend?\u003c/p\u003e\n\n\u003cp\u003e00:01:16:08 - 00:01:41:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo for scalability and sustainability, what I would aim for, first and foremost, let\u0026#39;s check this off. The box. Let\u0026#39;s make sure you have a church website. If you\u0026#39;re in youth ministry, that conversation might not begin with you. You might have a church communications person or something like that that they\u0026#39;re doing the website. But if you\u0026#39;re in youth ministry, make sure your youth ministry website is actually up to date.\u003c/p\u003e\n\n\u003cp\u003e00:01:41:11 - 00:02:08:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI can\u0026#39;t tell you how many youth pastor websites I go to, and what\u0026#39;s on there is like events that have already expired, like events from October and it\u0026#39;s like November already or something like that. So get in, make sure and keep your website 100% completely up to date. maybe even send a visitor to it or somebody that doesn\u0026#39;t go to your church and ask them, like, does this website look good and makes sense?\u003c/p\u003e\n\n\u003cp\u003e00:02:08:18 - 00:02:25:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd probably the most important question in that is, does this make sense? Because the fact of the matter is like, if you\u0026#39;re in youth ministry and someone else is building your website, you don\u0026#39;t have a lot of control over like the look and the feel of it. And then last than the last episode of our playlist, I talked about nucleus, right?\u003c/p\u003e\n\n\u003cp\u003e00:02:25:07 - 00:02:45:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI talked about, the nucleus website builder. So if you don\u0026#39;t have one and you\u0026#39;re in the market for one, check them out. They are affordable, their sales team is fantastic. And it\u0026#39;s it\u0026#39;s a church website, builder for churches. It\u0026#39;s not like a WordPress site or something like that. It\u0026#39;s like four churches. So check it out, make sure that your website is up to date.\u003c/p\u003e\n\n\u003cp\u003e00:02:45:25 - 00:03:08:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then from there, if and when, like people land on your website, they know where to go. They know what to do. It makes sense. It\u0026#39;s not confusing. They\u0026#39;re not getting turned around. So if your website is good to go, that is like the very, very, very baseline of it. Okay. From there, you need to then determine, like we\u0026#39;ve talked about, you need you need to determine which platforms you\u0026#39;re going to be on.\u003c/p\u003e\n\n\u003cp\u003e00:03:08:14 - 00:03:30:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, for me, because of the virality like potential of short form vertical video, I want to be on them off. And because we\u0026#39;re going to be creating, at least I\u0026#39;m going to be creating a lot of short form, vertical based video. And all of the major platforms support short form, vertical based video. Then I\u0026#39;m just going to be on all four of them.\u003c/p\u003e\n\n\u003cp\u003e00:03:30:04 - 00:03:58:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut if you like have a theological or like preferential stance against one of the social networks for one reason or another, then make your determinations and choose what you want to do. But I would implore you to consider and not overlook the platform of YouTube 95% of teenagers say that they\u0026#39;re on YouTube. That is also a corresponding statistic for adults as well.\u003c/p\u003e\n\n\u003cp\u003e00:03:58:06 - 00:04:32:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike the majority of people are on YouTube. Now, if you think about what most people\u0026#39;s just typical habits are on YouTube, aside from getting on there for entertainment, they\u0026#39;re getting on there to ask specific questions. And so if you yourself are also answering specific questions, namely about God and faith and matters of salvation and things that that people might be looking for and and if you don\u0026#39;t know the the answers to those things, like you can check out a resource like vid IQ linked down below.\u003c/p\u003e\n\n\u003cp\u003e00:04:33:00 - 00:04:56:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nto kind of give you an idea for what people are searching on YouTube and what keywords are ranked really high. But if you don\u0026#39;t want to use a platform like that, use your intuition. I mean pastors and church ministry leaders. Like that\u0026#39;s actually what we\u0026#39;re doing every single day and every single week when we\u0026#39;re coming up with different sermon series that we think people need to and want to hear and explore and learn from.\u003c/p\u003e\n\n\u003cp\u003e00:04:56:28 - 00:05:14:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike the whole idea of what YouTubers are trying to do is they\u0026#39;re trying to get into people\u0026#39;s heads and figure out, like, what are they? What are they asking? So that I can answer so that they\u0026#39;ll click my video and so that they\u0026#39;ll watch it? Pastors are doing the same thing, right? We\u0026#39;re thinking like, what does my congregation need to hear?\u003c/p\u003e\n\n\u003cp\u003e00:05:14:25 - 00:05:19:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat is my student interested in? What do we look? What are they looking for?\u003c/p\u003e\n\n\u003cp\u003e00:05:19:03 - 00:05:36:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwhat do they need? Even though maybe they don\u0026#39;t like, want it, you know? And so you\u0026#39;re doing the same type of thing. And that\u0026#39;s why I recommend in our, YouTube for Youth Ministry playlist, I recommend pre filming your messages. So, so so\u003c/p\u003e\n\n\u003cp\u003e00:05:36:12 - 00:05:38:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nestablish a YouTube account.\u003c/p\u003e\n\n\u003cp\u003e00:05:38:14 - 00:06:00:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s going to be like your home base right? Your website, home base, your YouTube is probably your home base for social media. Your longest form, your most like substantial pieces of content are going to live on YouTube. You\u0026#39;re going to do long form, videos. And if you have the ability to do teaching videos, we\u0026#39;re going to work up to that at one point in time.\u003c/p\u003e\n\n\u003cp\u003e00:06:00:00 - 00:06:20:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut if you don\u0026#39;t have the infrastructure or bandwidth or editing, first and foremost, let me just say I\u0026#39;m available to reach out for coaching. link down below is a link if you are interested in you. You are starting to kind of build this from scratch, but you\u0026#39;re getting hung up somewhere or stuck on something, or you just you just want to pick an outsider\u0026#39;s brain.\u003c/p\u003e\n\n\u003cp\u003e00:06:21:04 - 00:06:52:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nClick that link, reach out to me, start a conversation. First session is free, and let\u0026#39;s just figure this thing out together. But that being said, you\u0026#39;re going to work yourself up to full, long form YouTube based videos like that\u0026#39;s where you\u0026#39;re going to hope to end up. However, if you\u0026#39;re just getting started and you want to like, start kind of like dipping your toe in the digital waters, you need to I would recommend that you have all the platforms that you\u0026#39;re going to want to start using.\u003c/p\u003e\n\n\u003cp\u003e00:06:52:27 - 00:07:11:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, I don\u0026#39;t know what other platforms might kind of burst on the scene here in just a little bit, but as of today, as of right now, what I think is useful and recommended for churches is YouTube, Instagram, TikTok and Facebook. And I would probably rank them in that order.\u003c/p\u003e\n\n\u003cp\u003e00:07:11:23 - 00:07:19:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthat being said, like I said, make your determination like what is going to work for you and your ministry in your context.\u003c/p\u003e\n\n\u003cp\u003e00:07:19:20 - 00:07:38:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut if you\u0026#39;re going to work yourself up to full time YouTube long form accounts, in the meantime, we can start posting things on your shorts feed on YouTube. Okay, so we\u0026#39;re going to work ourselves up to it and then to just get started, at a bare minimum, right. Like I have detailed\u003c/p\u003e\n\n\u003cp\u003e00:07:38:15 - 00:07:41:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nan outline here in my 100% completely free e-book.\u003c/p\u003e\n\n\u003cp\u003e00:07:41:12 - 00:08:10:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou see it here on screen. If you are watching on YouTube, all kinds of different ideas and strategies and things to get you started. But to scale all that back because like, that\u0026#39;s my full strategy to post per day, all those things long form video once per week, like all that stuff. But to scale that back to a more manageable, more bite sized and more like, helping someone like you who\u0026#39;s starting from scratch with no other, like prior experience and no other infrastructure to get stuff like this done.\u003c/p\u003e\n\n\u003cp\u003e00:08:10:14 - 00:08:33:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHere\u0026#39;s how I would recommend getting started. First of all, on Monday morning, if you have a service on Sunday with a sermon of some sorts on Monday morning, what I would do is I would post a like selfie style less than one minute, because YouTube shorts is a maximum of one minute long. And so if you make all of your short form vertical based videos less than one minute\u003c/p\u003e\n\n\u003cp\u003e00:08:33:01 - 00:08:33:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthey will go.\u003c/p\u003e\n\n\u003cp\u003e00:08:33:20 - 00:08:55:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou will be able to use that singular piece of content across all platforms YouTube shorts, Instagram Reels, TikTok and Facebook. But on Monday I would do some sort of recap post, and all you\u0026#39;re doing is a selfie style video and you are rehashing the sermon. If you\u0026#39;re the pastor, this is great because you know your main points.\u003c/p\u003e\n\n\u003cp\u003e00:08:55:10 - 00:09:22:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou know your takeaway, you know your best illustration. Like just kind of riff on it for 60s like, you know, let\u0026#39;s say, let\u0026#39;s say yesterday your topic was, you know, living in let living life and community and how to love other sacrificially like Jesus did from first, or not from first, from John chapter 15. So you might hold your phone up and be like, you know, Jesus taught us the idea about living and giving our lives for other people.\u003c/p\u003e\n\n\u003cp\u003e00:09:22:23 - 00:09:43:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you just kind of like you can riff on that for 60s. And if you\u0026#39;re holding your phone, you can see the little timer, like how long it\u0026#39;s taking, right? one thing that I think is good practice is this you\u0026#39;re going to be posting this on reels. Okay? Or TikTok or YouTube shorts. And so people may not find it in a quote unquote timely manner.\u003c/p\u003e\n\n\u003cp\u003e00:09:43:29 - 00:10:10:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so don\u0026#39;t say something like yesterday at church, we talked about like drop that language, just dive straight into what the topic is, because if you want someone to find you, they\u0026#39;re not finding you based on your like, calendar of events or the fact that you had church yesterday. So just just go straight to the content plus that like it\u0026#39;s the first two seconds of a video or a reel that matters most.\u003c/p\u003e\n\n\u003cp\u003e00:10:10:28 - 00:10:31:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGetting people right to like, actually hook, pay attention and not leave. And so don\u0026#39;t do this. Hey, this is pastor Bill here from, Calvary Church. And don\u0026#39;t forget that yesterday we talked about life and community and not forget about the church picnic potluck. But I want to remind you that we, like, drop all that, right? Living life in communities hard.\u003c/p\u003e\n\n\u003cp\u003e00:10:31:06 - 00:10:55:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHow do we do it? Well, Jesus actually gives us a roadmap. You see the difference between those two? Like one dropped the five second intro and the five second fluff, and it helps you, like, then be able to cram more content into your 62nd time limit. And also someone comes across this video three months later. It\u0026#39;s okay because the content is still relevant and it\u0026#39;s not timestamped in any sort of way.\u003c/p\u003e\n\n\u003cp\u003e00:10:55:14 - 00:11:19:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, if you are long form, filming your videos or posting a live stream, somewhere posted to YouTube, because what you can do then on YouTube is you can link a related video, right? And so if you have a short form video about the topic, you can link a long form video and then you get that person over to that section and that part of your channel, right?\u003c/p\u003e\n\n\u003cp\u003e00:11:19:07 - 00:11:47:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf YouTube is the the, the home base of your social media, then everything you\u0026#39;re doing, you\u0026#39;re going to want to get them over there to that thing. And if you create a little end card or a watermark that you put on your videos, it can also point them from other platforms over to YouTube. It can follow like a link in bio, on TikTok or on Instagram, or on Facebook and, and actually in Facebook, you can post a legitimately live, link that can take them to that platform.\u003c/p\u003e\n\n\u003cp\u003e00:11:47:21 - 00:12:26:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then on on, let\u0026#39;s say Wednesday, what I would do is I, would you like some sort of like devotional type thought? Similar, right. But different and unrelated to the sermon or like, you know, if if we\u0026#39;re doing like the life and community and living sacrificially, then on Wednesday, I might just do a quick 62nd blurb video about love and the importance of love and, or or you could do a like a video, with no talking and just some, like some backing track and like some text on it.\u003c/p\u003e\n\n\u003cp\u003e00:12:26:01 - 00:12:48:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. And it\u0026#39;s kind of like a how to video. And so you could title it like How to Love Someone and then like are three, three steps to loving Someone who\u0026#39;s unlovable. Step one step two, step three. You can post something like that. So again it\u0026#39;s it\u0026#39;s adjacent or semi tied to your content. But again it it has the the purpose of being evergreen to be found later on down the road.\u003c/p\u003e\n\n\u003cp\u003e00:12:48:25 - 00:13:07:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then Friday do something fun, post a bunch of memes post like something that shows your personality. and this is where I would. Even if you\u0026#39;re in a church and you\u0026#39;re not in youth ministry, this is where I would grab my book and I would start doing some of the things that I recommend. Blind ranking filters on TikTok.\u003c/p\u003e\n\n\u003cp\u003e00:13:07:22 - 00:13:25:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNo, it or not, go to one side of the room of the other with yourself, your volunteers, your staff. you can do like, one of my favorite things is called drafts. And it\u0026#39;s like talking about, ranking different, like things in different categories. Seven questions. telepathy. Like, all kinds of different, like, game styles that we\u0026#39;ve done.\u003c/p\u003e\n\n\u003cp\u003e00:13:25:17 - 00:13:43:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAgain, all of those are listed in my e-book and you can just do like drafts Friday and every single Friday you post a draft, or you can sprinkle in a variety of those different pieces of content. But once you start doing these things on some sort of regular rhythm, some sort of regular clip, then you want to start working yourself\u003c/p\u003e\n\n\u003cp\u003e00:13:43:25 - 00:13:46:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nup to be able to post once a day.\u003c/p\u003e\n\n\u003cp\u003e00:13:46:12 - 00:14:13:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight? And my goal, what I do is I post once a day for every day that I work. So if you\u0026#39;re in ministry, you probably are off like Friday and Saturday. So I post two months. right now I post two on Sunday, two on 1I2 on Tuesday, two on Wednesday, two on Thursday. but if you know so like if that\u0026#39;s your schedule like post on the days that you\u0026#39;re on Sunday, Tuesday, Thursday or something like that, like figure out a rhythm within your calendar that you work, don\u0026#39;t post on days that you don\u0026#39;t work.\u003c/p\u003e\n\n\u003cp\u003e00:14:13:01 - 00:14:34:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, if you want to do some sort of scheduler, you can you can check out, scheduler that I\u0026#39;ve used in the past called Metro. Cool. it will get the videos on the thing, unlike the platforms, but just being honest like it, I don\u0026#39;t think the algorithms really enjoyed it coming from a third party. So it took down a lot of my reach and a lot of my places, especially YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:14:35:03 - 00:15:07:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd YouTube is, the platform that I\u0026#39;m actually, like, most interested in as a youth pastor in 2024 and beyond. And so I didn\u0026#39;t like that my, my reach and my, my views were all down on YouTube and I, I blame that on the third party posting service. But, sometimes it\u0026#39;s useful, sometimes it\u0026#39;s helpful. if you\u0026#39;re only using like, Facebook and Instagram, I do think you can use the meta business suite, to post things, and there is no issue with, throttle down reach because it\u0026#39;s not third party, it\u0026#39;s from meta directly.\u003c/p\u003e\n\n\u003cp\u003e00:15:07:26 - 00:15:27:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so that is that is a worthwhile one. But getting on like TikTok in those type of things, that\u0026#39;s that\u0026#39;s trickier. and so then all throughout the rest of your week, like what else do you post? Well, you can post some, some photos, like photo dump type things, on your Instagram feed, in Facebook groups, Facebook pages.\u003c/p\u003e\n\n\u003cp\u003e00:15:27:17 - 00:15:56:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyou can also post some a couple of like static graphics and one announcement, one announcement per week. No more than one announcement per week. and then if you have a Facebook group, try to drum up and build up some good community in there, maybe consider giving some giveaways and stuff like that to like kickstart and spark some conversation and community, so that it actually, can kind of carry on without you having to be the primary initiator of all of that content.\u003c/p\u003e\n\n\u003cp\u003e00:15:56:18 - 00:16:02:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then you\u0026#39;re gonna eventually work yourself up to two posts per day, right?\u003c/p\u003e\n\n\u003cp\u003e00:16:02:27 - 00:16:21:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand right now we\u0026#39;re just at three a week, one every other day. And so to go beyond that, then start sprinkling in one on a, on the off days. Right. And so then your one every day and then start sprinkling in two on maybe two of the days out of the, out of the five total or whatever that might look like.\u003c/p\u003e\n\n\u003cp\u003e00:16:21:15 - 00:16:57:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd but then eventually to like, the biggest priority for me would be find a way to get your long form content down to a 15 minute type thing. That\u0026#39;s why I recommend pre filming your messages, because a live stream is typically 30 to 35 minutes. But if you can get your long form down to to 15 minutes or so and that can be clipping your live or that can be, filming direct to camera, there\u0026#39;s multiple different ways to kind of attack that, but start posting those videos to YouTube, work on your titles, work on your descriptions, work on your tags, and work on your thumbnails.\u003c/p\u003e\n\n\u003cp\u003e00:16:57:15 - 00:17:18:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAdd those things to playlists on YouTube. All those things are helpful and you getting seen, found, and indexed in your community. and so that will also be an avenue to not only serve your church. People who weren\u0026#39;t there live for the sermon, want to watch it again, whatever the case may be. and also potentially reaching new people.\u003c/p\u003e\n\n\u003cp\u003e00:17:18:21 - 00:17:39:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo that\u0026#39;s how I would take all the different tools that we\u0026#39;ve talked about and how I would package them and make them hybrid. Now, the next episode, I actually do a sit down interview with my resident and he\u0026#39;s been working with me now for, the last year at the church now. And he was an intern with me previously in a different context.\u003c/p\u003e\n\n\u003cp\u003e00:17:39:00 - 00:17:55:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I ask him his opinion of what it\u0026#39;s been like to work in a hybrid ministry environment, what he learned from it, his thoughts, his takeaways, and, what he\u0026#39;s going to take with him on into his next endeavor. So that video is going to be linked right here on screen. Tap that. We\u0026#39;d love to have you go check that out.\u003c/p\u003e\n\n\u003cp\u003e00:17:55:24 - 00:18:03:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut don\u0026#39;t forget, as always, we\u0026#39;re making digital discipleship easy, possible and accessible. So as always, stay hybrid.\u003c/p\u003e","summary":"Church Social Media and Digital Communication complete starting from scratch guide.\r\nHow do you start posting online and to digital if you don't have anything set up yet?\r\nNo infrastructure?\r\nNo plan?\r\nNo video equipment?\r\n\r\nThis 4th and final episode of the \"Hybrid Tools\" series will not only show you how to deploy the tools we've discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going!\r\nPREVIOUS EPISODES: \r\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx","date_published":"2024-07-18T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/c606ee6f-26e2-4cdf-8dec-a25f0a1c3332.mp3","mime_type":"audio/mpeg","size_in_bytes":26135226,"duration_in_seconds":1088}]},{"id":"d935abeb-8e5a-4c93-8922-66a5af3dc2e4","title":"Episode 105: The 6 Digital Platforms Your Church Should be Using in 2024","url":"https://www.hybridministry.xyz/105","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nDiscover the six online platforms that are essential for churches to thrive in 2024! In this video, we explore the top tools and technologies that can help your church connect with members, streamline operations, and reach a wider audience. \n\nFrom website builders to social media, learn how these platforms can revolutionize the way your church engages with the community and spreads its message. Stay ahead of the curve and ensure your church is equipped for success in the digital age with these must-have platforms!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/105\n\n#1 Website: Nucleus\n//Nucleus Website Builder\nhttps://www.nucleus.church\n\n#2 YouTube\n//YouTube for Churches\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n\n#3 Instagram\n//Is it dead?\nhttps://www.youtube.com/watch?v=Qlr41_Y7E3Q\n\n//Complete Hybrid Guide\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n#4 TikTok\n#5 Facebook\n#6 Texting/Website\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Hybrid Ministry Toolbox Platforms\n01:21 #1 Website: Nuclues\n02:28 #2 YouTube\n04:47 #3 Instagram\n06:16 #4 TikTok\n07:34 #5 Facebook\n08:33 #6 Texting/Email\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:15:19\nNick Clason\nSo we've looked at all the software that you need and you got all of my hardware recommendations, which is all linked in the playlist right here at the top of the screen if you're watching on YouTube. But what do you do in your hybrid ministry toolbox, and where do you put the things\n\n00:00:15:19 - 00:00:21:01\nNick Clason\nthat you create? You need graphics and you're creating videos and you're putting together slides.\n\n00:00:21:03 - 00:00:23:07\nNick Clason\nWhere do these things\n\n00:00:23:07 - 00:00:38:11\nNick Clason\ngo? Well, in this episode, I'm going to give you the six places that I think all churches should be leaning into and utilizing and how they should be manifesting. This idea of hybrid, right.\n\n00:00:38:11 - 00:00:48:17\nNick Clason\nAnd hybrid is taking your in-person moment and your digital experience and melding them together, because people are full people and they're not at your church for\n\n00:00:48:17 - 00:00:52:02\nNick Clason\nall hours of their week and all hours of every single day.\n\n00:00:52:02 - 00:01:17:07\nNick Clason\nSo we as churches need to find an opportunity and a way to show up in the places and in the spaces where our people are, which is why I have created this podcast that will help us, all of us, navigate this brand new and ever growing and ever evolving experience of hybrid ministry. So what are the six places?\n\n00:01:17:08 - 00:01:40:09\nNick Clason\nWhat are the tools that you should be using? Well, first and foremost, you need a solid website. And so if you don't already have a website for your church that you like, or are looking to upgrade it, the number one recommendation that I have is from the, people up in Canada Pro Church Tools. They have a website builder called nucleus and it is a fantastic tool.\n\n00:01:40:14 - 00:02:02:15\nNick Clason\nIt's a website builder for churches because it is so easy to use. It's just simple. Like you don't have to understand web, you don't have to understand coding. You just have to get in there. And they make it so simple to be able to build it looks really, really good. If you're watching here on screen, here's mine. And I've often have only spent like a day or two like in total on this thing.\n\n00:02:02:17 - 00:02:28:03\nNick Clason\nAnd this is what it looks like is pretty good. I don't know. I'm not saying that to brag because I have absolutely no website skills. Like of all these things, have all these tools like this is the one that I'm the least skilled with. So I'll have it link down below in the show notes if you want to explore, to explore pricing or what that looks like for you in your church, but I recommend using and utilizing the tools that they've built out there over at nucleus.\n\n00:02:28:06 - 00:02:51:02\nNick Clason\nNow, what about social media? So if you've been following along any length of time, you know that I recommend that you, as youth pastors be on YouTube. But what if you're a church? What if you're in church marketing? What if you're in church social media? I still recommend YouTube. You know, for the longest time, YouTube was, sort of like the video holder, like, that's all it was.\n\n00:02:51:02 - 00:02:52:20\nNick Clason\nIt was a platform that was\n\n00:02:52:20 - 00:03:15:03\nNick Clason\nin existence for us to record videos and plop them on to a, website like YouTube. And that was all that we did with YouTube. It was just a video container, but now it has so many more social media components. It has like the community tab, you can do lives, you can build playlists, you can drive your videos, you can do all sorts of things.\n\n00:03:15:03 - 00:03:21:17\nNick Clason\nAnd then they've also now added and woven in the component of YouTube shorts. You know, it's interesting. I\n\n00:03:21:17 - 00:03:40:03\nNick Clason\nwas talking to one of my high school students this week, and I was trying to create like a game for download Youth Ministry called Pick Em. and it'll be on the site here soon. But I was like, should we include TikTok or Instagram or like what I was trying to figure out, like, what are the kind of go to social networks?\n\n00:03:40:03 - 00:04:02:00\nNick Clason\nAnd he was like, nah, no one's really on TikTok that much anymore. Which, keep in mind, this is somewhat anecdotal experience. But what we do know about YouTube is that 95% of teenagers are on YouTube, and it's got long form videos, and it also has the shorts feature, which has taken the world by storm. My my resident was talking on that same conversation.\n\n00:04:02:00 - 00:04:25:15\nNick Clason\nHe's like, you know, when YouTube first came out with shorts, it was kind of like the least used platform of all the social media of of the shorts options. He was like, but now it's actually got legitimately good content. And so you can post your longform videos, you can post your live sermon, you know, live streams. You can post shorts and clips from those things.\n\n00:04:25:15 - 00:04:28:18\nNick Clason\nYou can post shorts and other things, all of that stuff. If you're\n\n00:04:28:18 - 00:04:41:29\nNick Clason\nwondering, what do I post right here detailed in that line in my 100%, Complete Guide to Hybrid Ministry. It's posting ideas. It's it's some of the hardware we've talked about. It's some of the softwares we've talked about, like it's sort of\n\n00:04:41:29 - 00:04:45:24\nNick Clason\nthe all encompassing guide to all of this, but the next\n\n00:04:45:24 - 00:04:52:27\nNick Clason\nsocial media that I think that you should be leaning into is the social media platform of Instagram.\n\n00:04:52:29 - 00:05:14:14\nNick Clason\nNow, Instagram really has 3 or 4 sort of like feeds built into it. It has the Instagram feed, which is the OG and has been around for the longest time that we see what your friends are up to and what your friends are posting. It also has stories, which is probably where you dive a little bit deeper and see a little bit more of like the the nuance, like the real life kind of elements of them.\n\n00:05:14:16 - 00:05:26:27\nNick Clason\nand then it's got reels, which is, the short form vertical based video is where you find a lot of the discovery type things. And then it also has the explore feature. And so Instagram has\n\n00:05:26:27 - 00:05:38:06\nNick Clason\nso many places for you to lean into as a creator and as a social media marketer. Now, you might be thinking like, should I be doing that even in student ministry?\n\n00:05:38:06 - 00:05:47:01\nNick Clason\nBecause we have explored even recently, like the question Is Instagram dead? And I don't think it's dead, but I do think that it is less realm event with\n\n00:05:47:01 - 00:06:04:23\nNick Clason\nyounger generation. And so you just need to know your context, and you need to know what your people and your students are leaning into. But if you're like a church marketing or church communications person, Instagram is definitely a platform that you should be leaning into, maybe even more in some cases.\n\n00:06:05:00 - 00:06:36:02\nNick Clason\nThen Facebook, which owns Instagram, and both of them are under the meta ownership umbrella. The, the next one I would say that I would recommend is TikTok and and TikTok is still relevant depending on what's going to happen with the Congress ban if it gets banned. but TikTok invented this short form, vertical video based platform. TikTok is probably the hardest of the ones that I've mentioned so far between YouTube and Instagram to actually build an audience that matters.\n\n00:06:36:05 - 00:07:01:06\nNick Clason\nand that's why you need to have a really clear next step or action step based off of your short form, vertical based video. Like if it's a sermon clip at the end of a have an end card, or I like to have a little watermark up in the corner that just points people to my long form video, because out of my long form video, that's where they can take a next step with a connect card or some sort of like, you know, typical church connect card, next step type of thing.\n\n00:07:01:11 - 00:07:19:17\nNick Clason\nI don't want to just have a lot of people views or a lot of followers on TikTok without giving them something to do in some significant way for them to take a meaningful next step. And so that's what I'm always trying to do, is I'm trying to get them from there to the next thing. And the downside of TikTok is that that's getting them off of that platform.\n\n00:07:19:17 - 00:07:39:14\nNick Clason\nAnd over on to another platform, which is why I love YouTube so much, because if we catch them with shorts, they don't have to leave the YouTube platform to go engage with our our main source and piece of content. Furthermore, I would then add Facebook in here. And again, this depends on the age that you were trying to reach.\n\n00:07:39:16 - 00:07:48:21\nNick Clason\nBut Facebook is fantastic for groups. Groups is a great place for community to kind of build, and for people who may not know each other in person to get to know each other\n\n00:07:48:21 - 00:07:59:11\nNick Clason\nand like a digital experience, digital moment. I so like Facebook parent groups are a fantastic place to to kind of lean in and try to cultivate a little bit of community.\n\n00:07:59:13 - 00:08:30:22\nNick Clason\nIf you are in a church, a Facebook page is worth having because you can also run ads to both Facebook and also subsequently Instagram. And that's going to be where you can create a lot of your traction and your moments for trying to get people to to kind of experience and see your church for the first time, because you can sort of target them with advertisements and ads and things like that that will help them, who maybe don't know anything about your church now, know some things and have the opportunity to get to know some things about your church.\n\n00:08:30:27 - 00:08:53:27\nNick Clason\nAnd then the sixth and final piece I recommend is a text slash email strategy. Either or both, whichever one is most suited for you and for your context. I think it's something like over 95% of text messages get opened. That doesn't mean that we can abuse it. We have to be, strategic of what we do and not just send only text messages.\n\n00:08:54:00 - 00:09:18:13\nNick Clason\nAlso, a weekly like update email from your lead pastor is going to do wonders for your church communications, for your church marketing. And once people are in past, sort of like the top of the funnel pieces of, your, your church, they can then you utilize and and use email to just know what's going on. And it's almost, almost like a, a weekly update.\n\n00:09:18:15 - 00:09:41:24\nNick Clason\nIt can also be a moment in the experience for your pastor to sort of like have that opportunity to to have a conversation and to chat with his members and, and let people know. Kind of like the pause in the state of the church. without doing that, it does feel like you are only then relying on in-person announcements or in-person moments to really communicate and convey information.\n\n00:09:41:26 - 00:10:00:13\nNick Clason\nAnd that's what I'm saying. Like at the beginning, we live in a more hybrid kind of sort of space where where people that may not be at church on Sunday. So if they missed the announcement on Sunday, then how do they catch back up with that announcement? So we've looked, at software that, you know, we've looked at hardware that you need.\n\n00:10:00:14 - 00:10:21:17\nNick Clason\nWe looked at we've looked here at different like platforms that you can lean into. But what do you do? Like what is an actual like getting started strategy. Like, you know, the places now what should you actually start doing? Where should you start spending your time? Well, I'm glad you asked because that's going to be the video in the very next, installment of this playlist.\n\n00:10:21:17 - 00:10:38:10\nNick Clason\nIt's going to be linked right here on screen. If you are watching on YouTube, go ahead and tap that. And as you do, don't forget that we are making digital discipleship easy, possible, and accessible. So as always, don't forget to stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nDiscover the six online platforms that are essential for churches to thrive in 2024! In this video, we explore the top tools and technologies that can help your church connect with members, streamline operations, and reach a wider audience. \u003c/p\u003e\n\n\u003cp\u003eFrom website builders to social media, learn how these platforms can revolutionize the way your church engages with the community and spreads its message. Stay ahead of the curve and ensure your church is equipped for success in the digital age with these must-have platforms!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/105\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/105\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#1 Website: Nucleus\u003c/strong\u003e\u003cbr\u003e\n//Nucleus Website Builder\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#2 YouTube\u003c/strong\u003e\u003cbr\u003e\n//YouTube for Churches\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#3 Instagram\u003c/strong\u003e\u003cbr\u003e\n//Is it dead?\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=Qlr41_Y7E3Q\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=Qlr41_Y7E3Q\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Complete Hybrid Guide\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#4 TikTok\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e#5 Facebook\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e#6 Texting/Website\u003c/strong\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Hybrid Ministry Toolbox Platforms\u003cbr\u003e\n01:21 #1 Website: Nuclues\u003cbr\u003e\n02:28 #2 YouTube\u003cbr\u003e\n04:47 #3 Instagram\u003cbr\u003e\n06:16 #4 TikTok\u003cbr\u003e\n07:34 #5 Facebook\u003cbr\u003e\n08:33 #6 Texting/Email\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:15:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo we\u0026#39;ve looked at all the software that you need and you got all of my hardware recommendations, which is all linked in the playlist right here at the top of the screen if you\u0026#39;re watching on YouTube. But what do you do in your hybrid ministry toolbox, and where do you put the things\u003c/p\u003e\n\n\u003cp\u003e00:00:15:19 - 00:00:21:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthat you create? You need graphics and you\u0026#39;re creating videos and you\u0026#39;re putting together slides.\u003c/p\u003e\n\n\u003cp\u003e00:00:21:03 - 00:00:23:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhere do these things\u003c/p\u003e\n\n\u003cp\u003e00:00:23:07 - 00:00:38:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngo? Well, in this episode, I\u0026#39;m going to give you the six places that I think all churches should be leaning into and utilizing and how they should be manifesting. This idea of hybrid, right.\u003c/p\u003e\n\n\u003cp\u003e00:00:38:11 - 00:00:48:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd hybrid is taking your in-person moment and your digital experience and melding them together, because people are full people and they\u0026#39;re not at your church for\u003c/p\u003e\n\n\u003cp\u003e00:00:48:17 - 00:00:52:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nall hours of their week and all hours of every single day.\u003c/p\u003e\n\n\u003cp\u003e00:00:52:02 - 00:01:17:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo we as churches need to find an opportunity and a way to show up in the places and in the spaces where our people are, which is why I have created this podcast that will help us, all of us, navigate this brand new and ever growing and ever evolving experience of hybrid ministry. So what are the six places?\u003c/p\u003e\n\n\u003cp\u003e00:01:17:08 - 00:01:40:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat are the tools that you should be using? Well, first and foremost, you need a solid website. And so if you don\u0026#39;t already have a website for your church that you like, or are looking to upgrade it, the number one recommendation that I have is from the, people up in Canada Pro Church Tools. They have a website builder called nucleus and it is a fantastic tool.\u003c/p\u003e\n\n\u003cp\u003e00:01:40:14 - 00:02:02:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s a website builder for churches because it is so easy to use. It\u0026#39;s just simple. Like you don\u0026#39;t have to understand web, you don\u0026#39;t have to understand coding. You just have to get in there. And they make it so simple to be able to build it looks really, really good. If you\u0026#39;re watching here on screen, here\u0026#39;s mine. And I\u0026#39;ve often have only spent like a day or two like in total on this thing.\u003c/p\u003e\n\n\u003cp\u003e00:02:02:17 - 00:02:28:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd this is what it looks like is pretty good. I don\u0026#39;t know. I\u0026#39;m not saying that to brag because I have absolutely no website skills. Like of all these things, have all these tools like this is the one that I\u0026#39;m the least skilled with. So I\u0026#39;ll have it link down below in the show notes if you want to explore, to explore pricing or what that looks like for you in your church, but I recommend using and utilizing the tools that they\u0026#39;ve built out there over at nucleus.\u003c/p\u003e\n\n\u003cp\u003e00:02:28:06 - 00:02:51:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, what about social media? So if you\u0026#39;ve been following along any length of time, you know that I recommend that you, as youth pastors be on YouTube. But what if you\u0026#39;re a church? What if you\u0026#39;re in church marketing? What if you\u0026#39;re in church social media? I still recommend YouTube. You know, for the longest time, YouTube was, sort of like the video holder, like, that\u0026#39;s all it was.\u003c/p\u003e\n\n\u003cp\u003e00:02:51:02 - 00:02:52:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt was a platform that was\u003c/p\u003e\n\n\u003cp\u003e00:02:52:20 - 00:03:15:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nin existence for us to record videos and plop them on to a, website like YouTube. And that was all that we did with YouTube. It was just a video container, but now it has so many more social media components. It has like the community tab, you can do lives, you can build playlists, you can drive your videos, you can do all sorts of things.\u003c/p\u003e\n\n\u003cp\u003e00:03:15:03 - 00:03:21:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then they\u0026#39;ve also now added and woven in the component of YouTube shorts. You know, it\u0026#39;s interesting. I\u003c/p\u003e\n\n\u003cp\u003e00:03:21:17 - 00:03:40:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwas talking to one of my high school students this week, and I was trying to create like a game for download Youth Ministry called Pick Em. and it\u0026#39;ll be on the site here soon. But I was like, should we include TikTok or Instagram or like what I was trying to figure out, like, what are the kind of go to social networks?\u003c/p\u003e\n\n\u003cp\u003e00:03:40:03 - 00:04:02:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd he was like, nah, no one\u0026#39;s really on TikTok that much anymore. Which, keep in mind, this is somewhat anecdotal experience. But what we do know about YouTube is that 95% of teenagers are on YouTube, and it\u0026#39;s got long form videos, and it also has the shorts feature, which has taken the world by storm. My my resident was talking on that same conversation.\u003c/p\u003e\n\n\u003cp\u003e00:04:02:00 - 00:04:25:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHe\u0026#39;s like, you know, when YouTube first came out with shorts, it was kind of like the least used platform of all the social media of of the shorts options. He was like, but now it\u0026#39;s actually got legitimately good content. And so you can post your longform videos, you can post your live sermon, you know, live streams. You can post shorts and clips from those things.\u003c/p\u003e\n\n\u003cp\u003e00:04:25:15 - 00:04:28:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can post shorts and other things, all of that stuff. If you\u0026#39;re\u003c/p\u003e\n\n\u003cp\u003e00:04:28:18 - 00:04:41:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwondering, what do I post right here detailed in that line in my 100%, Complete Guide to Hybrid Ministry. It\u0026#39;s posting ideas. It\u0026#39;s it\u0026#39;s some of the hardware we\u0026#39;ve talked about. It\u0026#39;s some of the softwares we\u0026#39;ve talked about, like it\u0026#39;s sort of\u003c/p\u003e\n\n\u003cp\u003e00:04:41:29 - 00:04:45:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe all encompassing guide to all of this, but the next\u003c/p\u003e\n\n\u003cp\u003e00:04:45:24 - 00:04:52:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nsocial media that I think that you should be leaning into is the social media platform of Instagram.\u003c/p\u003e\n\n\u003cp\u003e00:04:52:29 - 00:05:14:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, Instagram really has 3 or 4 sort of like feeds built into it. It has the Instagram feed, which is the OG and has been around for the longest time that we see what your friends are up to and what your friends are posting. It also has stories, which is probably where you dive a little bit deeper and see a little bit more of like the the nuance, like the real life kind of elements of them.\u003c/p\u003e\n\n\u003cp\u003e00:05:14:16 - 00:05:26:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand then it\u0026#39;s got reels, which is, the short form vertical based video is where you find a lot of the discovery type things. And then it also has the explore feature. And so Instagram has\u003c/p\u003e\n\n\u003cp\u003e00:05:26:27 - 00:05:38:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nso many places for you to lean into as a creator and as a social media marketer. Now, you might be thinking like, should I be doing that even in student ministry?\u003c/p\u003e\n\n\u003cp\u003e00:05:38:06 - 00:05:47:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause we have explored even recently, like the question Is Instagram dead? And I don\u0026#39;t think it\u0026#39;s dead, but I do think that it is less realm event with\u003c/p\u003e\n\n\u003cp\u003e00:05:47:01 - 00:06:04:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyounger generation. And so you just need to know your context, and you need to know what your people and your students are leaning into. But if you\u0026#39;re like a church marketing or church communications person, Instagram is definitely a platform that you should be leaning into, maybe even more in some cases.\u003c/p\u003e\n\n\u003cp\u003e00:06:05:00 - 00:06:36:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThen Facebook, which owns Instagram, and both of them are under the meta ownership umbrella. The, the next one I would say that I would recommend is TikTok and and TikTok is still relevant depending on what\u0026#39;s going to happen with the Congress ban if it gets banned. but TikTok invented this short form, vertical video based platform. TikTok is probably the hardest of the ones that I\u0026#39;ve mentioned so far between YouTube and Instagram to actually build an audience that matters.\u003c/p\u003e\n\n\u003cp\u003e00:06:36:05 - 00:07:01:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand that\u0026#39;s why you need to have a really clear next step or action step based off of your short form, vertical based video. Like if it\u0026#39;s a sermon clip at the end of a have an end card, or I like to have a little watermark up in the corner that just points people to my long form video, because out of my long form video, that\u0026#39;s where they can take a next step with a connect card or some sort of like, you know, typical church connect card, next step type of thing.\u003c/p\u003e\n\n\u003cp\u003e00:07:01:11 - 00:07:19:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI don\u0026#39;t want to just have a lot of people views or a lot of followers on TikTok without giving them something to do in some significant way for them to take a meaningful next step. And so that\u0026#39;s what I\u0026#39;m always trying to do, is I\u0026#39;m trying to get them from there to the next thing. And the downside of TikTok is that that\u0026#39;s getting them off of that platform.\u003c/p\u003e\n\n\u003cp\u003e00:07:19:17 - 00:07:39:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd over on to another platform, which is why I love YouTube so much, because if we catch them with shorts, they don\u0026#39;t have to leave the YouTube platform to go engage with our our main source and piece of content. Furthermore, I would then add Facebook in here. And again, this depends on the age that you were trying to reach.\u003c/p\u003e\n\n\u003cp\u003e00:07:39:16 - 00:07:48:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut Facebook is fantastic for groups. Groups is a great place for community to kind of build, and for people who may not know each other in person to get to know each other\u003c/p\u003e\n\n\u003cp\u003e00:07:48:21 - 00:07:59:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand like a digital experience, digital moment. I so like Facebook parent groups are a fantastic place to to kind of lean in and try to cultivate a little bit of community.\u003c/p\u003e\n\n\u003cp\u003e00:07:59:13 - 00:08:30:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you are in a church, a Facebook page is worth having because you can also run ads to both Facebook and also subsequently Instagram. And that\u0026#39;s going to be where you can create a lot of your traction and your moments for trying to get people to to kind of experience and see your church for the first time, because you can sort of target them with advertisements and ads and things like that that will help them, who maybe don\u0026#39;t know anything about your church now, know some things and have the opportunity to get to know some things about your church.\u003c/p\u003e\n\n\u003cp\u003e00:08:30:27 - 00:08:53:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then the sixth and final piece I recommend is a text slash email strategy. Either or both, whichever one is most suited for you and for your context. I think it\u0026#39;s something like over 95% of text messages get opened. That doesn\u0026#39;t mean that we can abuse it. We have to be, strategic of what we do and not just send only text messages.\u003c/p\u003e\n\n\u003cp\u003e00:08:54:00 - 00:09:18:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAlso, a weekly like update email from your lead pastor is going to do wonders for your church communications, for your church marketing. And once people are in past, sort of like the top of the funnel pieces of, your, your church, they can then you utilize and and use email to just know what\u0026#39;s going on. And it\u0026#39;s almost, almost like a, a weekly update.\u003c/p\u003e\n\n\u003cp\u003e00:09:18:15 - 00:09:41:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt can also be a moment in the experience for your pastor to sort of like have that opportunity to to have a conversation and to chat with his members and, and let people know. Kind of like the pause in the state of the church. without doing that, it does feel like you are only then relying on in-person announcements or in-person moments to really communicate and convey information.\u003c/p\u003e\n\n\u003cp\u003e00:09:41:26 - 00:10:00:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s what I\u0026#39;m saying. Like at the beginning, we live in a more hybrid kind of sort of space where where people that may not be at church on Sunday. So if they missed the announcement on Sunday, then how do they catch back up with that announcement? So we\u0026#39;ve looked, at software that, you know, we\u0026#39;ve looked at hardware that you need.\u003c/p\u003e\n\n\u003cp\u003e00:10:00:14 - 00:10:21:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe looked at we\u0026#39;ve looked here at different like platforms that you can lean into. But what do you do? Like what is an actual like getting started strategy. Like, you know, the places now what should you actually start doing? Where should you start spending your time? Well, I\u0026#39;m glad you asked because that\u0026#39;s going to be the video in the very next, installment of this playlist.\u003c/p\u003e\n\n\u003cp\u003e00:10:21:17 - 00:10:38:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s going to be linked right here on screen. If you are watching on YouTube, go ahead and tap that. And as you do, don\u0026#39;t forget that we are making digital discipleship easy, possible, and accessible. So as always, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"Discover the six online platforms that are essential for churches to thrive in 2024! In this video, we explore the top tools and technologies that can help your church connect with members, streamline operations, and reach a wider audience. \r\n\r\nFrom website builders to social media, learn how these platforms can revolutionize the way your church engages with the community and spreads its message. Stay ahead of the curve and ensure your church is equipped for success in the digital age with these must-have platforms!","date_published":"2024-07-11T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/d935abeb-8e5a-4c93-8922-66a5af3dc2e4.mp3","mime_type":"audio/mpeg","size_in_bytes":15398785,"duration_in_seconds":641}]},{"id":"67ce653b-a3c0-47e9-9508-ee1348791aec","title":"Episode 104: Best Gear for Digital Ministry in 2024 | Must-Have Tech Accessories","url":"https://www.hybridministry.xyz/104","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n⚙️Full Studio Gear List⚙️\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nLooking to elevate your digital ministry in 2024? This video highlights the must-have tech accessories that will take your ministry to the next level. From innovative gadgets to practical tools, we've got you covered with the best gear for digital ministry in 2024. \n\nStay ahead of the curve and enhance your outreach with these essential tech items. Watch now to discover the top gear for maximizing your impact in the digital realm.\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/104\n\nBudget Camera\n//Your Cellphone\n\nUpgraded Camera\n//Check out my Gear Recommendations!\nhttps://www.hybridministry.xyz/articles/studio\n\nBudget Microphones\n//Link in my Complete Hybrid Guide\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nUpgraded Microphones\n//Check out my Gear Recommendations!\nhttps://www.hybridministry.xyz/articles/studio\n\n//Custom Hybrid Coaching\nhttps://www.hybridministry.xyz/articles/coaching\n\nBudget Lighting\n//Natural Lighting \n\nUpgraded Lighting\n//Check out my Gear Recommendations!\nhttps://www.hybridministry.xyz/articles/studio\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 The Right Tool makes all the difference in the world\n02:29 Budget Camera\n03:47 Upgraded Camera Option\n04:37 Budget Microphones\n05:43 Upgraded Microphones\n08:51 Budget Lighting\n09:10 Upgraded Lighting\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:10:05\nNick Clason\nWhat are my most used tools for digital and hybrid and social media? Ministry in youth. Ministry in the church world. In 2024. In\n\n00:00:10:05 - 00:00:25:03\nNick Clason\nthis episode, I'm going to talk through a budget camera and then a little bit more expensive camera, a budget microphone, and then some little bit more expensive options and some budget lighting paired with a little bit more expensive lighting and imagining about it like this.\n\n00:00:25:03 - 00:00:25:23\nNick Clason\nLike you\n\n00:00:25:23 - 00:00:48:18\nNick Clason\ncan screw a something into the wall with a screwdriver, or you can get a drill and both get the job done, and both are necessary and useful. But one is more advantageous. I remember I was working at a church and my very first church full time job, and they put us in a garage and this garage was split into two parts.\n\n00:00:48:18 - 00:01:10:23\nNick Clason\nSo two thirds of it was like lawnmower and like outdoor gear. And then one third of it was like finished ish with like drywall and carpet. And so that's where they put the students. And I went in there and I wanted to hang a projector, but I didn't have a projector, screen. I had a projector that I had found laying around the church.\n\n00:01:10:23 - 00:01:39:14\nNick Clason\nDusty and old somewhere. And so I created a, like, framed out with wood, big Ole like, I mean, massive piece of of screen. And then I just got a white bedsheet from Walmart, and I hung this thing, and what I wanted to do is just use the frame and just hang it directly into the ceiling joists. And so I tried to find the ceiling joists, like eight times.\n\n00:01:39:15 - 00:02:01:13\nNick Clason\nThere's a picture in the world out there that exists somewhere that someone has. I don't know who, but it's eight little holes, like, into the ceiling of me trying to find the joists to to hang this thing. Well, finally, I called someone. I was like, I need help. I'm putting way too many holes in this little shed thing that I have.\n\n00:02:01:15 - 00:02:24:06\nNick Clason\nAnd they brought over this little tool called a stud finder. And that little stud finder tool has absolutely changed the game. I bought one couple years later, and it was the best investment I've ever made for hanging things on walls into ceilings like and without it, I was just guessing. And so these are the best hybrid tools that\n\n00:02:24:06 - 00:02:25:07\nNick Clason\nI am using.\n\n00:02:25:07 - 00:02:47:24\nNick Clason\nFirst of all, for the camera, free for you. Mostly in most cases, and you'll understand why in just a second is your cell phone. So obviously your cell phone is not free. Very much not free. However, since you probably already own it or own one, or know somebody who does have one or own one, then it is free for you.\n\n00:02:47:24 - 00:02:50:28\nNick Clason\nAnd so your cell phone is a fantastic option\n\n00:02:50:28 - 00:03:12:23\nNick Clason\nto use, camera and shoot things. In fact, the church I'm at now, we have a full every single message pre filmed to direct to camera posted to YouTube. And we did all of that. We we started that entire process. We started it with only a cell phone. No real camera, no anything else.\n\n00:03:12:23 - 00:03:32:09\nNick Clason\nJust a camera on a cell phone. And so you can conceivably do it. You can use iPhones, which are fantastic cameras. I actually do everything, including this video right now that you're watching off of a Google Pixel. but whatever choice you want most, cell phone cameras nowadays are so good that they can get the job done.\n\n00:03:32:11 - 00:03:53:25\nNick Clason\nand that's also true whether you're going to be shooting and using it for long form, or whether you're going to be using it for social media and short form, if you want to upgrade, another option, one that we've used, one that is, for blogging or vlogging, is the Sony ZV ten. You're going to be looking at a 6 or $700 price range on that.\n\n00:03:53:27 - 00:04:02:14\nNick Clason\nIt is very, very simple. It is basically point and shoot, gets the job done and we have transition all of our videos to that. I don't\n\n00:04:02:14 - 00:04:21:19\nNick Clason\nhonestly know how much better the quality is. I know that they have the potential for it. They can shoot in 4K, all kinds of things like that. But one of the honestly major advantages is the guy that uses a mac, computer and then a, Android phone is like getting the actual files off of the said device.\n\n00:04:21:19 - 00:04:37:25\nNick Clason\nAnd so having, like, an SD card to just pop out of the computer, pop or pop out of the camera, pop into the computer and then download it is fantastic. moving on, talking about microphone phones and actually linked right here in my own 100% completely free e-book. If you don't know this, I have a complete\n\n00:04:37:25 - 00:04:43:05\nNick Clason\nguide to get you started for under $100 and so included in that e-book.\n\n00:04:43:08 - 00:05:07:11\nNick Clason\nare these microphones? There are microphones for Android. So Bluetooth, wireless, microphones, shotgun style microphones. And so Bluetooth wireless microphone. looking at here on Walmart is just, like a wireless lavalier lapel microphone. You've seen these. They're cheap. They are. They get the job done. but they the audio quality is mediocre at best. Right.\n\n00:05:07:14 - 00:05:29:29\nNick Clason\nUpgrading it. You can get a, c jack, mobile phone, omnidirectional condenser, adjustable microphone. You can just plug that right into your, charging port. And then the same thing for iPhones as well. and now that iPhones have a usb-C, it's a little bit different. but when they didn't, you know, you had to have a different, like a different, input, a different jack to plug them into.\n\n00:05:29:29 - 00:05:55:01\nNick Clason\nSo wireless lavalier microphones for iPhones as well as, the omnidirectional shotgun style condenser microphone as well for for iPhones as well. Now, if you want to upgrade, if you want to get a little bit better, a little bit higher quality, you might want to get an audio interface and linked right here at the top of the screen if you're watching on YouTube is our studio episode.\n\n00:05:55:01 - 00:06:18:00\nNick Clason\nSo it was a studio tour going through all the gear that we used. And so in that episode, we talked about the focus Rate Scarlett as an audio interface. We talked about the two channel and the four channel. The two channel is 189 99, where the four channel is 359 99. So what you would do is you would plug that into your computer, and then you would open up some sort of audio interface.\n\n00:06:18:00 - 00:06:29:08\nNick Clason\nWe use Adobe Audition, but you can use any sort of, audio capturing program, including, I believe, even something free like GarageBand. and then we used\n\n00:06:29:08 - 00:06:47:03\nNick Clason\nportable latter. We use, sorry, portable lavalier microphones, which are the most expensive, piece in this audio rig. They're $699 per microphone. So if you want two people to wear them on the same video with, and what they'll do is they'll create unique audio tracks, right?\n\n00:06:47:03 - 00:07:06:22\nNick Clason\nSo, like earlier, the plug into your camera, thing, you can get multiple microphones, but it's gonna put them on the same audio track where if you use the Sennheiser lavalier, it's going to put them on different audio tracks. So if you have a quiet talker and then a louder talker, you can mix those so that they're a little bit more equal in the end product.\n\n00:07:06:22 - 00:07:28:23\nNick Clason\nWe also got a shotgun microphone, which is good for point and shoot. And it and it screws directly on top of our Sony ZV ten for $329. And we just pop that thing in is battery powered. and it doesn't need an audio interface for that one, though it does have a, XLR input. And so you can take out of that microphone directly into the focus, right?\n\n00:07:28:23 - 00:07:37:17\nNick Clason\nWhich is what we did. If you're watching on YouTube what we did in these videos right here with the microphone, it was just plug directly into our focus right on the behind the camera over here.\n\n00:07:37:17 - 00:07:54:26\nNick Clason\nand then it's probably worth your while if you are going to be editing a decent bit to use the Sennheiser backed wire wired headphones, or any, any sort of headphones, but something that gives you really good quality, really good audio quality so that you know what you're listening to.\n\n00:07:54:26 - 00:08:13:08\nNick Clason\nAnd hey, here's the thing. If you're, like, swimmin in some of this information, like, I really I don't know what direction to go. listen, reach out. Link down. Below is a link about some social media coaching. I want to, if you're interested, I want to help you level up your game. And every place is different. And every context is different.\n\n00:08:13:08 - 00:08:32:18\nNick Clason\nSo what I may be describing for me, for our context and our church size and all of these things may not be what works for you and your context and all of those other factors. And so reach out because, it's sometimes it's helpful to just have someone else kind of process that through with you and give you a little bit of like, more custom tailor made ideas for social media.\n\n00:08:32:18 - 00:08:50:12\nNick Clason\nThese videos are sort of one to all. but coaching can be a little more 1 to 1, and it can be a little more custom. And it's a really, really like, cheap rate. And I will do, first session completely for free. So reach out, link down below in the show notes. And I would love to start a conversation with you about that.\n\n00:08:50:15 - 00:09:16:08\nNick Clason\nAnd then the third and final piece of course, is lighting. the cheapest option is natural light. Use a window. or, get a ring light for just a few bucks. really, really cheap. Like, I don't know, 20 bucks, something like that. $2,026. if you want to go more studio style, if you want to control the lighting a little bit more, we used, light, aperture light domes, and we also used the aperture.\n\n00:09:16:08 - 00:09:30:18\nNick Clason\nAmarin. 200 x bicolor LED, and then, 100 bicolor, LED video light one. The 200 X was 349. And then the 100 x was 249. And then we got,\n\n00:09:30:18 - 00:09:37:29\nNick Clason\nyou know, you have to get some stance to go along with that and some light boxes and domes and stuff like that to help kind of control and point and aim the lighting.\n\n00:09:37:29 - 00:10:04:03\nNick Clason\nAnd so all of that is linked down below in the show notes or back in that studio episode that I referenced before. But all of these things are things that I use on a daily basis. For our long form teaching videos, we are using the full audio, full camera, full lighting rig, but for some shorter stuff, I will still to this day just pull out my cell phone and point and shoot it and get students, leaders, other staff members on camera doing the thing.\n\n00:10:04:03 - 00:10:12:25\nNick Clason\nSometimes I'll carry around just the camera and the shotgun mic. again for easy, ease of access. And then in all of this, in both my,\n\n00:10:12:25 - 00:10:21:19\nNick Clason\ne-book with the under $100 and in the studio, I have tripods linked and recommended. It is nice to have a tripod so you can put your phone on, and you don't have to hold it.\n\n00:10:21:19 - 00:10:42:28\nNick Clason\nYou can set it, you can walk away. You can get other things on set looking nice, get people situated and the camera stays static. Don't trust yourself if you don't want it to look like you're holding it, it will look like you're holding it. And sometimes that's the vibe that you're going for, and that's okay. but if you ever want to free up your hands or if you ever want to ensure a stable shot, get a tripod.\n\n00:10:42:28 - 00:11:04:03\nNick Clason\nIt's easiest thing. In the third and final episode, I'm going to talk through social platforms, websites, and things that all churches and youth ministries should be using. That episode is linked right here on screen. I hope that you tap it, and I hope that we see you over there. And I hope, as always, you never forget to stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e⚙️Full Studio Gear List⚙️\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nLooking to elevate your digital ministry in 2024? This video highlights the must-have tech accessories that will take your ministry to the next level. From innovative gadgets to practical tools, we\u0026#39;ve got you covered with the best gear for digital ministry in 2024. \u003c/p\u003e\n\n\u003cp\u003eStay ahead of the curve and enhance your outreach with these essential tech items. Watch now to discover the top gear for maximizing your impact in the digital realm.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/104\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/104\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBudget Camera\u003c/strong\u003e\u003cbr\u003e\n//Your Cellphone\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eUpgraded Camera\u003c/strong\u003e\u003cbr\u003e\n//Check out my Gear Recommendations!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBudget Microphones\u003c/strong\u003e\u003cbr\u003e\n//Link in my Complete Hybrid Guide\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eUpgraded Microphones\u003c/strong\u003e\u003cbr\u003e\n//Check out my Gear Recommendations!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Custom Hybrid Coaching\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBudget Lighting\u003c/strong\u003e\u003cbr\u003e\n//Natural Lighting \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eUpgraded Lighting\u003c/strong\u003e\u003cbr\u003e\n//Check out my Gear Recommendations!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The Right Tool makes all the difference in the world\u003cbr\u003e\n02:29 Budget Camera\u003cbr\u003e\n03:47 Upgraded Camera Option\u003cbr\u003e\n04:37 Budget Microphones\u003cbr\u003e\n05:43 Upgraded Microphones\u003cbr\u003e\n08:51 Budget Lighting\u003cbr\u003e\n09:10 Upgraded Lighting\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:10:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat are my most used tools for digital and hybrid and social media? Ministry in youth. Ministry in the church world. In 2024. In\u003c/p\u003e\n\n\u003cp\u003e00:00:10:05 - 00:00:25:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthis episode, I\u0026#39;m going to talk through a budget camera and then a little bit more expensive camera, a budget microphone, and then some little bit more expensive options and some budget lighting paired with a little bit more expensive lighting and imagining about it like this.\u003c/p\u003e\n\n\u003cp\u003e00:00:25:03 - 00:00:25:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike you\u003c/p\u003e\n\n\u003cp\u003e00:00:25:23 - 00:00:48:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\ncan screw a something into the wall with a screwdriver, or you can get a drill and both get the job done, and both are necessary and useful. But one is more advantageous. I remember I was working at a church and my very first church full time job, and they put us in a garage and this garage was split into two parts.\u003c/p\u003e\n\n\u003cp\u003e00:00:48:18 - 00:01:10:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo two thirds of it was like lawnmower and like outdoor gear. And then one third of it was like finished ish with like drywall and carpet. And so that\u0026#39;s where they put the students. And I went in there and I wanted to hang a projector, but I didn\u0026#39;t have a projector, screen. I had a projector that I had found laying around the church.\u003c/p\u003e\n\n\u003cp\u003e00:01:10:23 - 00:01:39:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDusty and old somewhere. And so I created a, like, framed out with wood, big Ole like, I mean, massive piece of of screen. And then I just got a white bedsheet from Walmart, and I hung this thing, and what I wanted to do is just use the frame and just hang it directly into the ceiling joists. And so I tried to find the ceiling joists, like eight times.\u003c/p\u003e\n\n\u003cp\u003e00:01:39:15 - 00:02:01:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThere\u0026#39;s a picture in the world out there that exists somewhere that someone has. I don\u0026#39;t know who, but it\u0026#39;s eight little holes, like, into the ceiling of me trying to find the joists to to hang this thing. Well, finally, I called someone. I was like, I need help. I\u0026#39;m putting way too many holes in this little shed thing that I have.\u003c/p\u003e\n\n\u003cp\u003e00:02:01:15 - 00:02:24:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd they brought over this little tool called a stud finder. And that little stud finder tool has absolutely changed the game. I bought one couple years later, and it was the best investment I\u0026#39;ve ever made for hanging things on walls into ceilings like and without it, I was just guessing. And so these are the best hybrid tools that\u003c/p\u003e\n\n\u003cp\u003e00:02:24:06 - 00:02:25:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI am using.\u003c/p\u003e\n\n\u003cp\u003e00:02:25:07 - 00:02:47:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nFirst of all, for the camera, free for you. Mostly in most cases, and you\u0026#39;ll understand why in just a second is your cell phone. So obviously your cell phone is not free. Very much not free. However, since you probably already own it or own one, or know somebody who does have one or own one, then it is free for you.\u003c/p\u003e\n\n\u003cp\u003e00:02:47:24 - 00:02:50:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so your cell phone is a fantastic option\u003c/p\u003e\n\n\u003cp\u003e00:02:50:28 - 00:03:12:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nto use, camera and shoot things. In fact, the church I\u0026#39;m at now, we have a full every single message pre filmed to direct to camera posted to YouTube. And we did all of that. We we started that entire process. We started it with only a cell phone. No real camera, no anything else.\u003c/p\u003e\n\n\u003cp\u003e00:03:12:23 - 00:03:32:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nJust a camera on a cell phone. And so you can conceivably do it. You can use iPhones, which are fantastic cameras. I actually do everything, including this video right now that you\u0026#39;re watching off of a Google Pixel. but whatever choice you want most, cell phone cameras nowadays are so good that they can get the job done.\u003c/p\u003e\n\n\u003cp\u003e00:03:32:11 - 00:03:53:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand that\u0026#39;s also true whether you\u0026#39;re going to be shooting and using it for long form, or whether you\u0026#39;re going to be using it for social media and short form, if you want to upgrade, another option, one that we\u0026#39;ve used, one that is, for blogging or vlogging, is the Sony ZV ten. You\u0026#39;re going to be looking at a 6 or $700 price range on that.\u003c/p\u003e\n\n\u003cp\u003e00:03:53:27 - 00:04:02:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt is very, very simple. It is basically point and shoot, gets the job done and we have transition all of our videos to that. I don\u0026#39;t\u003c/p\u003e\n\n\u003cp\u003e00:04:02:14 - 00:04:21:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nhonestly know how much better the quality is. I know that they have the potential for it. They can shoot in 4K, all kinds of things like that. But one of the honestly major advantages is the guy that uses a mac, computer and then a, Android phone is like getting the actual files off of the said device.\u003c/p\u003e\n\n\u003cp\u003e00:04:21:19 - 00:04:37:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so having, like, an SD card to just pop out of the computer, pop or pop out of the camera, pop into the computer and then download it is fantastic. moving on, talking about microphone phones and actually linked right here in my own 100% completely free e-book. If you don\u0026#39;t know this, I have a complete\u003c/p\u003e\n\n\u003cp\u003e00:04:37:25 - 00:04:43:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nguide to get you started for under $100 and so included in that e-book.\u003c/p\u003e\n\n\u003cp\u003e00:04:43:08 - 00:05:07:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nare these microphones? There are microphones for Android. So Bluetooth, wireless, microphones, shotgun style microphones. And so Bluetooth wireless microphone. looking at here on Walmart is just, like a wireless lavalier lapel microphone. You\u0026#39;ve seen these. They\u0026#39;re cheap. They are. They get the job done. but they the audio quality is mediocre at best. Right.\u003c/p\u003e\n\n\u003cp\u003e00:05:07:14 - 00:05:29:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nUpgrading it. You can get a, c jack, mobile phone, omnidirectional condenser, adjustable microphone. You can just plug that right into your, charging port. And then the same thing for iPhones as well. and now that iPhones have a usb-C, it\u0026#39;s a little bit different. but when they didn\u0026#39;t, you know, you had to have a different, like a different, input, a different jack to plug them into.\u003c/p\u003e\n\n\u003cp\u003e00:05:29:29 - 00:05:55:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo wireless lavalier microphones for iPhones as well as, the omnidirectional shotgun style condenser microphone as well for for iPhones as well. Now, if you want to upgrade, if you want to get a little bit better, a little bit higher quality, you might want to get an audio interface and linked right here at the top of the screen if you\u0026#39;re watching on YouTube is our studio episode.\u003c/p\u003e\n\n\u003cp\u003e00:05:55:01 - 00:06:18:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo it was a studio tour going through all the gear that we used. And so in that episode, we talked about the focus Rate Scarlett as an audio interface. We talked about the two channel and the four channel. The two channel is 189 99, where the four channel is 359 99. So what you would do is you would plug that into your computer, and then you would open up some sort of audio interface.\u003c/p\u003e\n\n\u003cp\u003e00:06:18:00 - 00:06:29:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe use Adobe Audition, but you can use any sort of, audio capturing program, including, I believe, even something free like GarageBand. and then we used\u003c/p\u003e\n\n\u003cp\u003e00:06:29:08 - 00:06:47:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nportable latter. We use, sorry, portable lavalier microphones, which are the most expensive, piece in this audio rig. They\u0026#39;re $699 per microphone. So if you want two people to wear them on the same video with, and what they\u0026#39;ll do is they\u0026#39;ll create unique audio tracks, right?\u003c/p\u003e\n\n\u003cp\u003e00:06:47:03 - 00:07:06:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo, like earlier, the plug into your camera, thing, you can get multiple microphones, but it\u0026#39;s gonna put them on the same audio track where if you use the Sennheiser lavalier, it\u0026#39;s going to put them on different audio tracks. So if you have a quiet talker and then a louder talker, you can mix those so that they\u0026#39;re a little bit more equal in the end product.\u003c/p\u003e\n\n\u003cp\u003e00:07:06:22 - 00:07:28:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe also got a shotgun microphone, which is good for point and shoot. And it and it screws directly on top of our Sony ZV ten for $329. And we just pop that thing in is battery powered. and it doesn\u0026#39;t need an audio interface for that one, though it does have a, XLR input. And so you can take out of that microphone directly into the focus, right?\u003c/p\u003e\n\n\u003cp\u003e00:07:28:23 - 00:07:37:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhich is what we did. If you\u0026#39;re watching on YouTube what we did in these videos right here with the microphone, it was just plug directly into our focus right on the behind the camera over here.\u003c/p\u003e\n\n\u003cp\u003e00:07:37:17 - 00:07:54:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand then it\u0026#39;s probably worth your while if you are going to be editing a decent bit to use the Sennheiser backed wire wired headphones, or any, any sort of headphones, but something that gives you really good quality, really good audio quality so that you know what you\u0026#39;re listening to.\u003c/p\u003e\n\n\u003cp\u003e00:07:54:26 - 00:08:13:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd hey, here\u0026#39;s the thing. If you\u0026#39;re, like, swimmin in some of this information, like, I really I don\u0026#39;t know what direction to go. listen, reach out. Link down. Below is a link about some social media coaching. I want to, if you\u0026#39;re interested, I want to help you level up your game. And every place is different. And every context is different.\u003c/p\u003e\n\n\u003cp\u003e00:08:13:08 - 00:08:32:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo what I may be describing for me, for our context and our church size and all of these things may not be what works for you and your context and all of those other factors. And so reach out because, it\u0026#39;s sometimes it\u0026#39;s helpful to just have someone else kind of process that through with you and give you a little bit of like, more custom tailor made ideas for social media.\u003c/p\u003e\n\n\u003cp\u003e00:08:32:18 - 00:08:50:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThese videos are sort of one to all. but coaching can be a little more 1 to 1, and it can be a little more custom. And it\u0026#39;s a really, really like, cheap rate. And I will do, first session completely for free. So reach out, link down below in the show notes. And I would love to start a conversation with you about that.\u003c/p\u003e\n\n\u003cp\u003e00:08:50:15 - 00:09:16:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then the third and final piece of course, is lighting. the cheapest option is natural light. Use a window. or, get a ring light for just a few bucks. really, really cheap. Like, I don\u0026#39;t know, 20 bucks, something like that. $2,026. if you want to go more studio style, if you want to control the lighting a little bit more, we used, light, aperture light domes, and we also used the aperture.\u003c/p\u003e\n\n\u003cp\u003e00:09:16:08 - 00:09:30:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAmarin. 200 x bicolor LED, and then, 100 bicolor, LED video light one. The 200 X was 349. And then the 100 x was 249. And then we got,\u003c/p\u003e\n\n\u003cp\u003e00:09:30:18 - 00:09:37:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyou know, you have to get some stance to go along with that and some light boxes and domes and stuff like that to help kind of control and point and aim the lighting.\u003c/p\u003e\n\n\u003cp\u003e00:09:37:29 - 00:10:04:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so all of that is linked down below in the show notes or back in that studio episode that I referenced before. But all of these things are things that I use on a daily basis. For our long form teaching videos, we are using the full audio, full camera, full lighting rig, but for some shorter stuff, I will still to this day just pull out my cell phone and point and shoot it and get students, leaders, other staff members on camera doing the thing.\u003c/p\u003e\n\n\u003cp\u003e00:10:04:03 - 00:10:12:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSometimes I\u0026#39;ll carry around just the camera and the shotgun mic. again for easy, ease of access. And then in all of this, in both my,\u003c/p\u003e\n\n\u003cp\u003e00:10:12:25 - 00:10:21:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\ne-book with the under $100 and in the studio, I have tripods linked and recommended. It is nice to have a tripod so you can put your phone on, and you don\u0026#39;t have to hold it.\u003c/p\u003e\n\n\u003cp\u003e00:10:21:19 - 00:10:42:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can set it, you can walk away. You can get other things on set looking nice, get people situated and the camera stays static. Don\u0026#39;t trust yourself if you don\u0026#39;t want it to look like you\u0026#39;re holding it, it will look like you\u0026#39;re holding it. And sometimes that\u0026#39;s the vibe that you\u0026#39;re going for, and that\u0026#39;s okay. but if you ever want to free up your hands or if you ever want to ensure a stable shot, get a tripod.\u003c/p\u003e\n\n\u003cp\u003e00:10:42:28 - 00:11:04:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s easiest thing. In the third and final episode, I\u0026#39;m going to talk through social platforms, websites, and things that all churches and youth ministries should be using. That episode is linked right here on screen. I hope that you tap it, and I hope that we see you over there. And I hope, as always, you never forget to stay hybrid.\u003c/p\u003e","summary":"Looking to elevate your digital ministry in 2024? This video highlights the must-have tech accessories that will take your ministry to the next level. From innovative gadgets to practical tools, we've got you covered with the best gear for digital ministry in 2024. \r\n\r\nStay ahead of the curve and enhance your outreach with these essential tech items. Watch now to discover the top gear for maximizing your impact in the digital realm.","date_published":"2024-07-04T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/67ce653b-a3c0-47e9-9508-ee1348791aec.mp3","mime_type":"audio/mpeg","size_in_bytes":16056234,"duration_in_seconds":668}]},{"id":"f4235eba-22da-415b-9255-4d375c8243a1","title":"Episode 103: The Five Softwares You Need","url":"https://www.hybridministry.xyz/103","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n======================================\nDESCRIPTION\nHaving the right tool changes the game!\nWhat are the Top 5 must have tools that I use as a digital content creator for churches and for my church youth ministry?\nFrom softwares, programs and web based graphic design sites, we got you covered!\nOpus.Pro, Adobe Creative Cloud, Microsoft Powerpoint, Canva and Motion Array are all incredible resources!\nTune in to see how I use them each!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/103\n\nOPUS.PRO\n//YouTube for Youth Ministry Playlist\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n\nPOWERPOINT\n//Budget Graphic Editors\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\nCANVA\n//CANVA FOR NON PROFITS\nhttps://www.canva.com/canva-for-nonprofits/\n\n//Canva Episode\nhttps://www.youtube.com/watch?v=g0FQWvKjP_E\u0026amp;list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u0026amp;index=2\u0026amp;t=1s\n\nADOBE CREATIVE CLOUD\n//PRICING\nhttps://www.adobe.com/creativecloud/campaign/pricing\n\nMOTION ARRAY\n//MotionArray.com\n\nhttp://www.motionarray.com\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 The Right Tools Make a Difference\n01:37 Tool #1 Opus.Pro\n03:42 Tool #2 Powerpoint\n05:09 Tool #3 Canva\n06:46 Tool #4 Adobe Creative Cloud\n08:53 Tool #5 MotionArray.com\n--------------\n✍️TRANSCRIPT\n\n00;00;00;00 - 00;00;11;24\nNick Clason\nSo I learned pretty early on in high school that having the right tool for the job makes all the difference in the world. I remember when I was a junior in high school, I was over\n\n00;00;11;24 - 00;00;13;26\nNick Clason\nat my girlfriend's house, who's now my\n\n00;00;13;26 - 00;00;17;29\nNick Clason\nwife, and they had just moved into a new place.\n\n00;00;17;29 - 00;00;26;25\nNick Clason\nAnd so my, my future mother in law's then girlfriend's mom, gave me a drill and said, hey, I need you to hang these pictures.\n\n00;00;26;28 - 00;00;31;00\nNick Clason\nI had absolutely no experience like doing any of that, but\n\n00;00;31;00 - 00;00;50;18\nNick Clason\nI was the man of the house. And so it was my responsibility to figure that out. And so I spent all day long trying to hang pictures and hang fixtures and, fix things to the wall. And I've never I had never done that before. And my wife and girlfriend at the time was no help.\n\n00;00;50;18 - 00;01;04;25\nNick Clason\nShe also didn't really know what was going on and what she was doing. And I learned that, like, I can hang these things with the screwdriver, but having a drill makes all the difference in the world, and doing things with the right tool\n\n00;01;04;25 - 00;01;23;00\nNick Clason\nmakes all the difference in the world. And so, in the same vein, as we explore what it means and what it is to do digital ministry and lean into the hybrid nature of student and youth ministry, I have for you my ultimate hybrid toolbox.\n\n00;01;23;00 - 00;01;37;00\nNick Clason\nAnd in today's episode, we are going to be exploring my five must haves software, things, subscriptions and services that I use on an absolutely daily basis. So item number one\n\n00;01;37;00 - 00;01;50;24\nNick Clason\nalso linked right here, down in the show notes or in the description in my 100% completely free e-book, The Complete Hybrid Strategy I discuss and I talk about one of my favorite services, opus Dot Pro.\n\n00;01;50;28 - 00;02;15;15\nNick Clason\nNow, if you, have been listening to or, you know, subscribing to any of the stuff that I've talked about, I have been mentioning the importance of pre filming your talks and your YouTube messages. I actually have a full playlist linked right here at the top screen. If you're watching on YouTube, you can go and navigate to that where we describe and lay out how to how to pre film your messages, the strategy and the philosophy behind it.\n\n00;02;15;17 - 00;02;34;16\nNick Clason\nBut one of the things is that once you have that full length, kind of like YouTube video or like just full length, long form, widescreen based video, you can drop that into something like opus Dot Pro. And what it will do is it will analyze the clip and it will with I will generate, captions on screen.\n\n00;02;34;18 - 00;02;39;08\nNick Clason\nIt can give you some auto emojis. It can give you the relevant hooks. It can give you,\n\n00;02;39;08 - 00;03;00;10\nNick Clason\nit can give you the, the caption, like the the title, like the copy that you would put on your social media. Like it'll do all of it for you. You'll even analyze like the virality score on it and so like how well the service thinks it's going to do with, creating viral shorts, reels and TikToks.\n\n00;03;00;10 - 00;03;22;29\nNick Clason\nAnd so once I have that that longform piece of content, I drop that video into Opus Stock Pro, you can drop a YouTube link, you can drop a Google Drive link, you can upload the the file directly, and then it will spit out for you anywhere from like 8 to 15, depending on how long the video is, shorts that you can use and you can utilize to then sprinkle all throughout social media.\n\n00;03;23;01 - 00;03;42;08\nNick Clason\nOpus Start Pro is an absolute game changer. I used to create these things, meticulously by hand and by scratch. I'd create two to 3 to 4 reels per week off of longform teaching content, but now with Opus Stop Pro, it does all of that for me. The second thing that\n\n00;03;42;08 - 00;03;48;21\nNick Clason\nI cannot live without me personally, Nicholas, and this may not be true for everybody else, is PowerPoint.\n\n00;03;48;24 - 00;04;15;15\nNick Clason\nI got, I've been really familiar with the Microsoft Office suite. As much as I don't like Microsoft any more, but growing up with Microsoft Word and PowerPoint, I got really proficient at PowerPoint, and so I can bust out a graphic in PowerPoint really quickly. You can do all kinds of customizable sizes. You can, you know, save things as PowerPoints, as JPEGs, as PNGs, as PDFs, all kinds of different things.\n\n00;04;15;18 - 00;04;37;07\nNick Clason\nyou know, even a friend of mine asked me like, hey, how how what do you use to lay out your completely free e-book? And I said, actually, PowerPoint. I just built it the size of the pages. You know, that needs to be eight and a half by 11. And I dropped all the graphics in that I had predesigned in Photoshop, which we'll get to in just a second.\n\n00;04;37;10 - 00;04;41;00\nNick Clason\nand then I dropped them into PowerPoint, and then I export or save\n\n00;04;41;00 - 00;05;04;11\nNick Clason\nas a, a PDF. And so the fact of the matter is PowerPoint is pretty powerful. And yes, it is used for presentation, but it can be used for graphics. And I use that, you know, early on as a youth pastor, I used it all the time before I ever use, services like pro presenter, before I ever use services like Photoshop, I was using Microsoft PowerPoint.\n\n00;05;04;14 - 00;05;28;15\nNick Clason\nDon't sleep on it. It's pretty powerful. But the third thing that I think that you cannot live without, and I probably can't live without it, but I think if you're getting started now, most youth pastors should not live without it. And frankly, it's Canva. And if you didn't know, Canva actually offers a, a nonprofit, you can get their pro version of Canva for free.\n\n00;05;28;16 - 00;05;52;07\nNick Clason\nAs a nonprofit, you just have to reach out to them, submit your nonprofit status and paperwork, and then you will get all of the pro features of Canva. And they have all sorts of different templates, templates for graphics, templates for social media, templates for slide decks, templates for videos, templates for bumpers, like everything you could possibly imagine. And it's web based.\n\n00;05;52;07 - 00;06;11;19\nNick Clason\nAnd so as a Canva Pro user, you also have the ability to create teams. And then within that you also then have the ability to add members to your teams. And you can collaborate on different projects by sharing them across things. In fact, take a look at this graphic right here on screen. This is created in Canva in under five minutes.\n\n00;06;11;19 - 00;06;30;03\nNick Clason\nI actually I think I did it in the previous tutorial. The Canva episode is link down below in the show notes. If you'd like to see more detail and layout all there is to know and do with Canva. But I just made it quick in while I was actually in the middle of filming an episode, just to kind of like create an on screen tutorial.\n\n00;06;30;03 - 00;06;52;12\nNick Clason\nAnd the the beautiful thing is that I can't tell a discernible difference between this and a graphic created in a more powerful program, or what might be deemed or dubbed a more powerful program. Which leads me to my fourth one, because what I would consider a more powerful program is, anything under the Adobe Creative Cloud, I would be sunk.\n\n00;06;52;13 - 00;07;17;01\nNick Clason\nLike, this is probably the number one thing on my list for me. I would be sunk without the Adobe Creative Cloud, and this is a little bit of a cheater, you know, because this has Adobe Audition, which records audio and captures audio for me, Adobe Photoshop, which creates graphics, Adobe Premiere Pro, which edits videos, or Adobe After Effects, which makes on screen animated, graphics\n\n00;07;17;01 - 00;07;17;29\nNick Clason\nand stuff like that.\n\n00;07;18;01 - 00;07;41;22\nNick Clason\nYou also have access to all other sorts of apps on the Adobe Creative Cloud. You know, you'll get, access to Adobe Express, which we have also laid out as a graphic option, for, you know, for youth pastors and for churches. in previous episodes. But we got things like Illustrator and Lightroom, and Adobe Animate and Adobe in Copy.\n\n00;07;41;22 - 00;08;02;16\nNick Clason\nI mean, there are tons and tons and tons of different graphics. And so, the Adobe Creative Cloud is amazing. I do believe that there is a nonprofit discount as well. I think it's like 34, 99 a month or something like that. You have to check out the pricing link down below in the description, which I have done after recording this, they'll have it right in front of me.\n\n00;08;02;18 - 00;08;20;29\nNick Clason\nbut you can check that out and see what works for you. I will just say that you get oftentimes what you pay for in Adobe. you can do anything that you want with Adobe. I, I sat down with an intern of mine this last week, and we were making graphics. Now show them how to do it in PowerPoint.\n\n00;08;20;29 - 00;08;39;00\nNick Clason\nAnd he's like, man, PowerPoint is so much easier than Photoshop. And I was like, yeah, it is for sure. And also you can't do as much. You can do a lot more. And so if you're just looking to kind of get by PowerPoint, Canva, check out any of those things in my budget, you know, design playlist that's linked down below.\n\n00;08;39;03 - 00;08;41;21\nNick Clason\nBut if you're looking to like, level it up, like\n\n00;08;41;21 - 00;09;00;11\nNick Clason\nI personally I could not do without Photoshop or I could not do without Adobe Premiere Pro. I have either one of those two programs open any single day that I'm working on my computer, and the fifth and final thing that I use on a pretty regular basis is motion array.com.\n\n00;09;00;11 - 00;09;27;23\nNick Clason\nIf you haven't checked out motion rev.com, it has all kinds of different options. It has video templates, it has presets, it has motion graphics, it has stock video footage, stock music stocks, sound effects, stock graphics, stock photos. Like it has everything that you can do, all for commercial use, all for a pretty, reasonable rate. A few hundred bucks for an entire year's worth of a subscription to MotionArray.\n\n00;09;27;26 - 00;09;45;11\nNick Clason\nIt is worth it. you will see things. If you're watching here on YouTube. You'll see things that are templates that I've used that I've gotten from motion free and by, downloading it from MotionArray and then pairing it and using it with things out of the Adobe Creative Cloud, I look like an absolute\n\n00;09;45;11 - 00;09;50;18\nNick Clason\nprofessional. And fact of the matter is like, I don't know how to build all these things, but these are presets.\n\n00;09;50;21 - 00;10;19;20\nNick Clason\nThese are pretty fun things for me. I just plug my graphic in or I just plug my text in and boom, all of a sudden this thing looks amazing. And I got it downloaded off of MotionArray, which is a fantastic tool, one that I super, super, highly, highly recommend. so you might be thinking like, okay, great. I got all those things or I'll check those things out, but like, what do you actually use to like film and create and make the content?\n\n00;10;19;20 - 00;10;43;03\nNick Clason\nWell, I'm glad you asked because linked right here on screen is the second installment in this playlist, the ultimate hybrid ministry toolbox, where in this episode we talked about software, in the next episode, we're going to be looking at hardware things like cameras, microphones, lighting equipment. Check it out on the other side. Don't forget, as always, to stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nHaving the right tool changes the game!\u003cbr\u003e\nWhat are the Top 5 must have tools that I use as a digital content creator for churches and for my church youth ministry?\u003cbr\u003e\nFrom softwares, programs and web based graphic design sites, we got you covered!\u003cbr\u003e\nOpus.Pro, Adobe Creative Cloud, Microsoft Powerpoint, Canva and Motion Array are all incredible resources!\u003cbr\u003e\nTune in to see how I use them each!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/103\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/103\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOPUS.PRO\u003c/strong\u003e\u003cbr\u003e\n//YouTube for Youth Ministry Playlist\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePOWERPOINT\u003c/strong\u003e\u003cbr\u003e\n//Budget Graphic Editors\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCANVA\u003c/strong\u003e\u003cbr\u003e\n//CANVA FOR NON PROFITS\u003cbr\u003e\n\u003ca href=\"https://www.canva.com/canva-for-nonprofits/\" rel=\"nofollow\"\u003ehttps://www.canva.com/canva-for-nonprofits/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Canva Episode\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=g0FQWvKjP_E\u0026list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u0026index=2\u0026t=1s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=g0FQWvKjP_E\u0026amp;list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u0026amp;index=2\u0026amp;t=1s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eADOBE CREATIVE CLOUD\u003c/strong\u003e\u003cbr\u003e\n//PRICING\u003cbr\u003e\n\u003ca href=\"https://www.adobe.com/creativecloud/campaign/pricing\" rel=\"nofollow\"\u003ehttps://www.adobe.com/creativecloud/campaign/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMOTION ARRAY\u003c/strong\u003e\u003cbr\u003e\n//MotionArray.com\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"http://www.motionarray.com\" rel=\"nofollow\"\u003ehttp://www.motionarray.com\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The Right Tools Make a Difference\u003cbr\u003e\n01:37 Tool #1 Opus.Pro\u003cbr\u003e\n03:42 Tool #2 Powerpoint\u003cbr\u003e\n05:09 Tool #3 Canva\u003cbr\u003e\n06:46 Tool #4 Adobe Creative Cloud\u003cbr\u003e\n08:53 Tool #5 MotionArray.com\u003cbr\u003e\n\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00;00;00;00 - 00;00;11;24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo I learned pretty early on in high school that having the right tool for the job makes all the difference in the world. I remember when I was a junior in high school, I was over\u003c/p\u003e\n\n\u003cp\u003e00;00;11;24 - 00;00;13;26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nat my girlfriend\u0026#39;s house, who\u0026#39;s now my\u003c/p\u003e\n\n\u003cp\u003e00;00;13;26 - 00;00;17;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwife, and they had just moved into a new place.\u003c/p\u003e\n\n\u003cp\u003e00;00;17;29 - 00;00;26;25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so my, my future mother in law\u0026#39;s then girlfriend\u0026#39;s mom, gave me a drill and said, hey, I need you to hang these pictures.\u003c/p\u003e\n\n\u003cp\u003e00;00;26;28 - 00;00;31;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI had absolutely no experience like doing any of that, but\u003c/p\u003e\n\n\u003cp\u003e00;00;31;00 - 00;00;50;18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI was the man of the house. And so it was my responsibility to figure that out. And so I spent all day long trying to hang pictures and hang fixtures and, fix things to the wall. And I\u0026#39;ve never I had never done that before. And my wife and girlfriend at the time was no help.\u003c/p\u003e\n\n\u003cp\u003e00;00;50;18 - 00;01;04;25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nShe also didn\u0026#39;t really know what was going on and what she was doing. And I learned that, like, I can hang these things with the screwdriver, but having a drill makes all the difference in the world, and doing things with the right tool\u003c/p\u003e\n\n\u003cp\u003e00;01;04;25 - 00;01;23;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nmakes all the difference in the world. And so, in the same vein, as we explore what it means and what it is to do digital ministry and lean into the hybrid nature of student and youth ministry, I have for you my ultimate hybrid toolbox.\u003c/p\u003e\n\n\u003cp\u003e00;01;23;00 - 00;01;37;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd in today\u0026#39;s episode, we are going to be exploring my five must haves software, things, subscriptions and services that I use on an absolutely daily basis. So item number one\u003c/p\u003e\n\n\u003cp\u003e00;01;37;00 - 00;01;50;24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nalso linked right here, down in the show notes or in the description in my 100% completely free e-book, The Complete Hybrid Strategy I discuss and I talk about one of my favorite services, opus Dot Pro.\u003c/p\u003e\n\n\u003cp\u003e00;01;50;28 - 00;02;15;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, if you, have been listening to or, you know, subscribing to any of the stuff that I\u0026#39;ve talked about, I have been mentioning the importance of pre filming your talks and your YouTube messages. I actually have a full playlist linked right here at the top screen. If you\u0026#39;re watching on YouTube, you can go and navigate to that where we describe and lay out how to how to pre film your messages, the strategy and the philosophy behind it.\u003c/p\u003e\n\n\u003cp\u003e00;02;15;17 - 00;02;34;16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut one of the things is that once you have that full length, kind of like YouTube video or like just full length, long form, widescreen based video, you can drop that into something like opus Dot Pro. And what it will do is it will analyze the clip and it will with I will generate, captions on screen.\u003c/p\u003e\n\n\u003cp\u003e00;02;34;18 - 00;02;39;08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt can give you some auto emojis. It can give you the relevant hooks. It can give you,\u003c/p\u003e\n\n\u003cp\u003e00;02;39;08 - 00;03;00;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nit can give you the, the caption, like the the title, like the copy that you would put on your social media. Like it\u0026#39;ll do all of it for you. You\u0026#39;ll even analyze like the virality score on it and so like how well the service thinks it\u0026#39;s going to do with, creating viral shorts, reels and TikToks.\u003c/p\u003e\n\n\u003cp\u003e00;03;00;10 - 00;03;22;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so once I have that that longform piece of content, I drop that video into Opus Stock Pro, you can drop a YouTube link, you can drop a Google Drive link, you can upload the the file directly, and then it will spit out for you anywhere from like 8 to 15, depending on how long the video is, shorts that you can use and you can utilize to then sprinkle all throughout social media.\u003c/p\u003e\n\n\u003cp\u003e00;03;23;01 - 00;03;42;08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOpus Start Pro is an absolute game changer. I used to create these things, meticulously by hand and by scratch. I\u0026#39;d create two to 3 to 4 reels per week off of longform teaching content, but now with Opus Stop Pro, it does all of that for me. The second thing that\u003c/p\u003e\n\n\u003cp\u003e00;03;42;08 - 00;03;48;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI cannot live without me personally, Nicholas, and this may not be true for everybody else, is PowerPoint.\u003c/p\u003e\n\n\u003cp\u003e00;03;48;24 - 00;04;15;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI got, I\u0026#39;ve been really familiar with the Microsoft Office suite. As much as I don\u0026#39;t like Microsoft any more, but growing up with Microsoft Word and PowerPoint, I got really proficient at PowerPoint, and so I can bust out a graphic in PowerPoint really quickly. You can do all kinds of customizable sizes. You can, you know, save things as PowerPoints, as JPEGs, as PNGs, as PDFs, all kinds of different things.\u003c/p\u003e\n\n\u003cp\u003e00;04;15;18 - 00;04;37;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyou know, even a friend of mine asked me like, hey, how how what do you use to lay out your completely free e-book? And I said, actually, PowerPoint. I just built it the size of the pages. You know, that needs to be eight and a half by 11. And I dropped all the graphics in that I had predesigned in Photoshop, which we\u0026#39;ll get to in just a second.\u003c/p\u003e\n\n\u003cp\u003e00;04;37;10 - 00;04;41;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand then I dropped them into PowerPoint, and then I export or save\u003c/p\u003e\n\n\u003cp\u003e00;04;41;00 - 00;05;04;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nas a, a PDF. And so the fact of the matter is PowerPoint is pretty powerful. And yes, it is used for presentation, but it can be used for graphics. And I use that, you know, early on as a youth pastor, I used it all the time before I ever use, services like pro presenter, before I ever use services like Photoshop, I was using Microsoft PowerPoint.\u003c/p\u003e\n\n\u003cp\u003e00;05;04;14 - 00;05;28;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDon\u0026#39;t sleep on it. It\u0026#39;s pretty powerful. But the third thing that I think that you cannot live without, and I probably can\u0026#39;t live without it, but I think if you\u0026#39;re getting started now, most youth pastors should not live without it. And frankly, it\u0026#39;s Canva. And if you didn\u0026#39;t know, Canva actually offers a, a nonprofit, you can get their pro version of Canva for free.\u003c/p\u003e\n\n\u003cp\u003e00;05;28;16 - 00;05;52;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAs a nonprofit, you just have to reach out to them, submit your nonprofit status and paperwork, and then you will get all of the pro features of Canva. And they have all sorts of different templates, templates for graphics, templates for social media, templates for slide decks, templates for videos, templates for bumpers, like everything you could possibly imagine. And it\u0026#39;s web based.\u003c/p\u003e\n\n\u003cp\u003e00;05;52;07 - 00;06;11;19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so as a Canva Pro user, you also have the ability to create teams. And then within that you also then have the ability to add members to your teams. And you can collaborate on different projects by sharing them across things. In fact, take a look at this graphic right here on screen. This is created in Canva in under five minutes.\u003c/p\u003e\n\n\u003cp\u003e00;06;11;19 - 00;06;30;03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI actually I think I did it in the previous tutorial. The Canva episode is link down below in the show notes. If you\u0026#39;d like to see more detail and layout all there is to know and do with Canva. But I just made it quick in while I was actually in the middle of filming an episode, just to kind of like create an on screen tutorial.\u003c/p\u003e\n\n\u003cp\u003e00;06;30;03 - 00;06;52;12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd the the beautiful thing is that I can\u0026#39;t tell a discernible difference between this and a graphic created in a more powerful program, or what might be deemed or dubbed a more powerful program. Which leads me to my fourth one, because what I would consider a more powerful program is, anything under the Adobe Creative Cloud, I would be sunk.\u003c/p\u003e\n\n\u003cp\u003e00;06;52;13 - 00;07;17;01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, this is probably the number one thing on my list for me. I would be sunk without the Adobe Creative Cloud, and this is a little bit of a cheater, you know, because this has Adobe Audition, which records audio and captures audio for me, Adobe Photoshop, which creates graphics, Adobe Premiere Pro, which edits videos, or Adobe After Effects, which makes on screen animated, graphics\u003c/p\u003e\n\n\u003cp\u003e00;07;17;01 - 00;07;17;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00;07;18;01 - 00;07;41;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou also have access to all other sorts of apps on the Adobe Creative Cloud. You know, you\u0026#39;ll get, access to Adobe Express, which we have also laid out as a graphic option, for, you know, for youth pastors and for churches. in previous episodes. But we got things like Illustrator and Lightroom, and Adobe Animate and Adobe in Copy.\u003c/p\u003e\n\n\u003cp\u003e00;07;41;22 - 00;08;02;16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI mean, there are tons and tons and tons of different graphics. And so, the Adobe Creative Cloud is amazing. I do believe that there is a nonprofit discount as well. I think it\u0026#39;s like 34, 99 a month or something like that. You have to check out the pricing link down below in the description, which I have done after recording this, they\u0026#39;ll have it right in front of me.\u003c/p\u003e\n\n\u003cp\u003e00;08;02;18 - 00;08;20;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut you can check that out and see what works for you. I will just say that you get oftentimes what you pay for in Adobe. you can do anything that you want with Adobe. I, I sat down with an intern of mine this last week, and we were making graphics. Now show them how to do it in PowerPoint.\u003c/p\u003e\n\n\u003cp\u003e00;08;20;29 - 00;08;39;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd he\u0026#39;s like, man, PowerPoint is so much easier than Photoshop. And I was like, yeah, it is for sure. And also you can\u0026#39;t do as much. You can do a lot more. And so if you\u0026#39;re just looking to kind of get by PowerPoint, Canva, check out any of those things in my budget, you know, design playlist that\u0026#39;s linked down below.\u003c/p\u003e\n\n\u003cp\u003e00;08;39;03 - 00;08;41;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut if you\u0026#39;re looking to like, level it up, like\u003c/p\u003e\n\n\u003cp\u003e00;08;41;21 - 00;09;00;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI personally I could not do without Photoshop or I could not do without Adobe Premiere Pro. I have either one of those two programs open any single day that I\u0026#39;m working on my computer, and the fifth and final thing that I use on a pretty regular basis is motion array.com.\u003c/p\u003e\n\n\u003cp\u003e00;09;00;11 - 00;09;27;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you haven\u0026#39;t checked out motion rev.com, it has all kinds of different options. It has video templates, it has presets, it has motion graphics, it has stock video footage, stock music stocks, sound effects, stock graphics, stock photos. Like it has everything that you can do, all for commercial use, all for a pretty, reasonable rate. A few hundred bucks for an entire year\u0026#39;s worth of a subscription to MotionArray.\u003c/p\u003e\n\n\u003cp\u003e00;09;27;26 - 00;09;45;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt is worth it. you will see things. If you\u0026#39;re watching here on YouTube. You\u0026#39;ll see things that are templates that I\u0026#39;ve used that I\u0026#39;ve gotten from motion free and by, downloading it from MotionArray and then pairing it and using it with things out of the Adobe Creative Cloud, I look like an absolute\u003c/p\u003e\n\n\u003cp\u003e00;09;45;11 - 00;09;50;18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nprofessional. And fact of the matter is like, I don\u0026#39;t know how to build all these things, but these are presets.\u003c/p\u003e\n\n\u003cp\u003e00;09;50;21 - 00;10;19;20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThese are pretty fun things for me. I just plug my graphic in or I just plug my text in and boom, all of a sudden this thing looks amazing. And I got it downloaded off of MotionArray, which is a fantastic tool, one that I super, super, highly, highly recommend. so you might be thinking like, okay, great. I got all those things or I\u0026#39;ll check those things out, but like, what do you actually use to like film and create and make the content?\u003c/p\u003e\n\n\u003cp\u003e00;10;19;20 - 00;10;43;03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, I\u0026#39;m glad you asked because linked right here on screen is the second installment in this playlist, the ultimate hybrid ministry toolbox, where in this episode we talked about software, in the next episode, we\u0026#39;re going to be looking at hardware things like cameras, microphones, lighting equipment. Check it out on the other side. Don\u0026#39;t forget, as always, to stay hybrid.\u003c/p\u003e","summary":"Having the right tool changes the game!\r\nWhat are the Top 5 must have tools that I use as a digital content creator for churches and for my church youth ministry?\r\nFrom softwares, programs and web based graphic design sites, we got you covered!","date_published":"2024-06-27T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/f4235eba-22da-415b-9255-4d375c8243a1.mp3","mime_type":"audio/mpeg","size_in_bytes":15449174,"duration_in_seconds":643}]},{"id":"cbad26d8-5b8c-4044-a408-3d525e9a160a","title":"Episode 102: Is Instagram Dead?","url":"https://www.hybridministry.xyz/102","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nThe Usage of Instagram among teenagers is reducing.\nAccording to some recent studies the adoptiong and usage rate of Instagram among teenagers is shrinking.\n\nAdditionally, in my recent anecdotal experience, I've noticed that Instagram in both of my last two church stints, Instagram served college and former youth group graduates really well.\n\nAnd not as well, at least from engagement, of our current youth ministry students.\n\nWhich leads me to ask: \"Is Instagram Dead?\"\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/102\n\n//Tiktok Vs Instagram Vs YouTube?\nhttps://www.youtube.com/watch?v=r73ceADGZxQ\u0026amp;t=3s\n\n//100th Episode\nhttps://www.youtube.com/watch?v=q0L-Dxhs7cI\n\n//YouTube for Youth Ministry\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n\n//Research Sources\nhttps://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/\n\nhttps://www.sentiment.io/how-many-teens-use-social-media/#:~:text=TikTok%2C%20Snapchat%2C%20and%20Instagram%20remain,about%20seven%2Din%2Dten\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Instagram's Usage in Youth Ministry\n00:50 Hybrid Ministry During COVID\n03:25 Two Weeks to Flatten the Curve\n07:01 The Most Fun Memories of Unscripted\n09:27 What this means going forward for churches in 2024 and beyond\n\n--------------\n✍️TRANSCRIPT\n\n00:00:00:00 - 00:00:05:05\nNick Clason\nIs Instagram on its deathbed\n\n00:00:05:05 - 00:00:13:03\nNick Clason\nfor youth ministry? Instagram actually started October 6th, 2010.\n\n00:00:13:03 - 00:00:35:07\nNick Clason\nI became a youth pastor in January of 2011, and so I became a youth pastor. Since within, 2 or 3 months of Instagram beginning. and so years ago, when I started in youth ministry, Instagram was a platform that I was implementing and bringing into the fold and framework.\n\n00:00:35:07 - 00:01:02:22\nNick Clason\nRight? Coming off of kind of the Facebook era into the now Instagram era and that became a platform that I really doubled down and leaned in on Instagram versus TikTok versus YouTube is actually a topic that we've explored. Isn't right here on screen or down in the show notes. If you are listening in a podcast catchup. But slowly, over time, the key social network my students were using was Instagram.\n\n00:01:02:25 - 00:01:21:27\nNick Clason\nAnd so I remember in first couple churches I worked in, I launched and started an Instagram program program, Instagram social media account and gained a following. but then as it does and as it always seems to happen, and grew in more and more popularity, which is a good thing for the app and the creators of the app.\n\n00:01:21:29 - 00:01:57:06\nNick Clason\nslowly, that meant more and more adults began to infiltrate and adopt the app, which then made it less and less interesting to teenagers because it wasn't the new thing on the streets that their parents were not a part of. And so, just like the meteoric rise of TikTok during the pandemic, which was once an app for teenagers, in order for them to to lip sync and to dance has now become an all out news source, complete with ads and sports analysis and anything else that you might possibly want to find on TikTok.\n\n00:01:57:06 - 00:02:29:19\nNick Clason\nAnd this Instagram thing. Now it's no longer this undercover app. It's a mainstream app. It was purchased by Facebook and owned now under the meta umbrella. And so it's it doesn't carry the same cachet that it once did. When I first started as a youth pastor, one of the reasons I'm even asking this question is I, as a youth pastor in my last two stints in student ministry, have recently noticed that when I started, one church I started in 2020 and then the other one where I'm currently serving, I started in 2022.\n\n00:02:29:26 - 00:02:31:23\nNick Clason\nMy anecdotal experience has\n\n00:02:31:23 - 00:02:43:17\nNick Clason\nled me to ask this question because in each of these contexts, Instagram has best served the young adult and former youth group students who have graduated out of our\n\n00:02:43:17 - 00:02:59:26\nNick Clason\nprograms. Again, this is anecdotal and this is just my experience, but I went back several months ago and I did a deep dive analysis, and I realized that about 25% or less of our posts were being engaged with current students in our youth ministry.\n\n00:02:59:29 - 00:03:20:26\nNick Clason\nSo there are still students in our youth ministry using it. And your percentages may be different and may be varied, but I was noticing that it was a lot of leaders and it was a lot of parents. Which led me to this question is Instagram for youth ministry dead? Well, let's explore it. Well hey everyone, welcome to the Hybrid Ministry Show.\n\n00:03:20:26 - 00:03:54:23\nNick Clason\nIf you and I haven't had a chance to meet yet, my name is Nick Clayton. I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and in addition to the typically youth ministry duties that I have such as preaching and writing, small group guides and onboarding leaders, and all the youth ministry things. One of the major things that I was tasked with and also had a passion to get started on once I began at this church here was to create a digital or a hybrid experience, as we talked about kind of the origins of that hybrid experience in episode 102 episodes ago.\n\n00:03:54:29 - 00:04:28:00\nNick Clason\nGo back and check that out or head to Hybrid Ministry. Dot xyzzy slash 100. But we are talking about is Instagram dead? So I'd be curious a little bit of like, do data and research here. Give me a like if you use Instagram exclusively in your social media and then if not, give me a subscribe. If you use any other social media platform, including Instagram, but also beyond Instagram and hit, you hit the bell because we have some really cool things in store on this channel.\n\n00:04:28:00 - 00:05:02:00\nNick Clason\nAnd coming up ahead on YouTube and on this podcast. But according to Pew Research, Instagram was in 20 2014, Instagram was up to about 52% of a usage rate among teenagers. Fast forward to 2022, that usage rate went from 52% all the way up to 62% and then down in 2020 4th January of this year, we saw that that usage rate ticked down only slightly from 62% to 59%.\n\n00:05:02:04 - 00:05:18:16\nNick Clason\nSo, tick tock. Snapchat and Instagram, respectively, ages 13 to 17, are being reported to being used, 63% with TikTok, 60% with Snapchat, and 59% again with Instagram. One of the\n\n00:05:18:16 - 00:05:34:08\nNick Clason\nthings that According to sentiment I o linked to this and the Pew Research study down below in the show notes shared, was that, the uptick of usage would you would see to, be increased when the ages got older.\n\n00:05:34:08 - 00:05:47:25\nNick Clason\nSo it studied 13 to 17, but when they shaved off 13, 14 and just made it 15 to 17, they saw these, increase about 7 to 10, in usage. And so what's interesting\n\n00:05:47:25 - 00:06:01:10\nNick Clason\nis that in my completely free e-book, which is linked right here on screen or down below in the show notes, if you are listening, is I recommend that we use digital and social media to our advantage.\n\n00:06:01:10 - 00:06:12:03\nNick Clason\nAnd one of the good things about it is that regardless of which platform you're on, all four of the main social media platforms right now by forming Facebook, Instagram, TikTok and YouTube\n\n00:06:12:03 - 00:06:21:15\nNick Clason\noffer the same type of content. When I started in 2011 and beyond, posts for different Facebook had like a wide screen base post. Instagram had\n\n00:06:21:15 - 00:06:24:01\nNick Clason\na square base post, YouTube was only for videos.\n\n00:06:24:02 - 00:06:43:16\nNick Clason\nTikTok didn't even exist. But then in 2021, TikTok burst onto the scene it implemented and ushered in this new type of medium, which is short form vertical video we saw quickly after that that reels was adopted in both Instagram and Facebook, and YouTube also brought along shorts. And so now all of those platforms are\n\n00:06:43:16 - 00:06:53:28\nNick Clason\nusing those mediums. And so if you have a camera, which by the way, you do, because it is in your pocket on your cell phone, you can create short form vertical based video.\n\n00:06:54:00 - 00:07:15:02\nNick Clason\nI recommend that you start with pre filming your messages in a long form widescreen version, and you cut those up for social media. And then I also recommend that you supplement some of your content with some fun and engaging social media content with your students and or leaders. I mean, just look right here on screen. If you're watching on YouTube, some of these most recent performing YouTube shorts are incredible, and they are just with our students.\n\n00:07:15:02 - 00:07:36:21\nNick Clason\nWe filmed them before or after youth group, and we just do silly, fun challenges with them and they get incredible amounts of views. And so the good news is, is that what is being used and what is best available in your context is that you can do your context and you can do what works. If all of your students are on Instagram, then by all means continue to use Instagram.\n\n00:07:36:21 - 00:08:04:13\nNick Clason\nBut if you are starting fresh, I may offer an I may recommend something slightly different based on at least the national study and some of the national trends. But here's the good news is that every single church, every single context, is different. What I do know that's not different is that teenagers are speaking a digital language, whether they have unfettered and unfiltered social media access on their cell phones or whether they are just used to seeing things done via video.\n\n00:08:04:16 - 00:08:23:23\nNick Clason\nWhich is why right now I am offering three slots of free coaching. If you're interested in taking me up on that, hit the link in the e-book or the link down below in the show notes, and I would be happy to begin a discussion with you about what that looks like and how we can get you up, and to begin hybridizing your ministry.\n\n00:08:23:25 - 00:08:46:24\nNick Clason\nOkay, so let's look ahead. If you're completely brand new and you don't already have some sort of, established Instagram following, and you're looking to start right now, well, then here's what I recommend, which we outlined and explained all in our most recent playlist, YouTube for Youth Ministry, which is linked, down below in the show notes. But I recommend YouTube.\n\n00:08:46:26 - 00:09:16:27\nNick Clason\nAll right. Check out what Pew Research said. This is a survey done by adults and for adults. But it said YouTube, by and large, is the most widely used online platform measured in our survey. It. Roughly 8 in 10 U.S. adults report ever using the video based platform. Look at this chart right here on screen. You'll see that YouTube is at 93% a wide margin above the second most, which is TikTok only, which is only at 63%.\n\n00:09:16:27 - 00:09:47:19\nNick Clason\nBy comparison. And so you might be asking like, what's ahead? Or how do I get started? What do I do? I have all of that detailed and outlined for you in a nine part playlist titled YouTube for Youth Ministry. It's actually it's actually linked to right here on screen. So if you're interested in that and information about YouTube for youth ministry, how to get started, what you're going to need a crash course for YouTube shorts and beyond, tap that video on screen and we will be happy to see you over there.\n\n00:09:47:19 - 00:09:54:23\nNick Clason\nBut until next time, and as always, don't forget to stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nThe Usage of Instagram among teenagers is reducing.\u003cbr\u003e\nAccording to some recent studies the adoptiong and usage rate of Instagram among teenagers is shrinking.\u003c/p\u003e\n\n\u003cp\u003eAdditionally, in my recent anecdotal experience, I\u0026#39;ve noticed that Instagram in both of my last two church stints, Instagram served college and former youth group graduates really well.\u003c/p\u003e\n\n\u003cp\u003eAnd not as well, at least from engagement, of our current youth ministry students.\u003c/p\u003e\n\n\u003cp\u003eWhich leads me to ask: \u0026quot;Is Instagram Dead?\u0026quot;\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/102\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/102\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Tiktok Vs Instagram Vs YouTube?\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=r73ceADGZxQ\u0026t=3s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=r73ceADGZxQ\u0026amp;t=3s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//100th Episode\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=q0L-Dxhs7cI\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=q0L-Dxhs7cI\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YouTube for Youth Ministry\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Research Sources\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.sentiment.io/how-many-teens-use-social-media/#:%7E:text=TikTok%2C%20Snapchat%2C%20and%20Instagram%20remain,about%20seven%2Din%2Dten\" rel=\"nofollow\"\u003ehttps://www.sentiment.io/how-many-teens-use-social-media/#:~:text=TikTok%2C%20Snapchat%2C%20and%20Instagram%20remain,about%20seven%2Din%2Dten\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Instagram\u0026#39;s Usage in Youth Ministry\u003cbr\u003e\n00:50 Hybrid Ministry During COVID\u003cbr\u003e\n03:25 Two Weeks to Flatten the Curve\u003cbr\u003e\n07:01 The Most Fun Memories of Unscripted\u003cbr\u003e\n09:27 What this means going forward for churches in 2024 and beyond\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:05:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIs Instagram on its deathbed\u003c/p\u003e\n\n\u003cp\u003e00:00:05:05 - 00:00:13:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nfor youth ministry? Instagram actually started October 6th, 2010.\u003c/p\u003e\n\n\u003cp\u003e00:00:13:03 - 00:00:35:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI became a youth pastor in January of 2011, and so I became a youth pastor. Since within, 2 or 3 months of Instagram beginning. and so years ago, when I started in youth ministry, Instagram was a platform that I was implementing and bringing into the fold and framework.\u003c/p\u003e\n\n\u003cp\u003e00:00:35:07 - 00:01:02:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight? Coming off of kind of the Facebook era into the now Instagram era and that became a platform that I really doubled down and leaned in on Instagram versus TikTok versus YouTube is actually a topic that we\u0026#39;ve explored. Isn\u0026#39;t right here on screen or down in the show notes. If you are listening in a podcast catchup. But slowly, over time, the key social network my students were using was Instagram.\u003c/p\u003e\n\n\u003cp\u003e00:01:02:25 - 00:01:21:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I remember in first couple churches I worked in, I launched and started an Instagram program program, Instagram social media account and gained a following. but then as it does and as it always seems to happen, and grew in more and more popularity, which is a good thing for the app and the creators of the app.\u003c/p\u003e\n\n\u003cp\u003e00:01:21:29 - 00:01:57:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nslowly, that meant more and more adults began to infiltrate and adopt the app, which then made it less and less interesting to teenagers because it wasn\u0026#39;t the new thing on the streets that their parents were not a part of. And so, just like the meteoric rise of TikTok during the pandemic, which was once an app for teenagers, in order for them to to lip sync and to dance has now become an all out news source, complete with ads and sports analysis and anything else that you might possibly want to find on TikTok.\u003c/p\u003e\n\n\u003cp\u003e00:01:57:06 - 00:02:29:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd this Instagram thing. Now it\u0026#39;s no longer this undercover app. It\u0026#39;s a mainstream app. It was purchased by Facebook and owned now under the meta umbrella. And so it\u0026#39;s it doesn\u0026#39;t carry the same cachet that it once did. When I first started as a youth pastor, one of the reasons I\u0026#39;m even asking this question is I, as a youth pastor in my last two stints in student ministry, have recently noticed that when I started, one church I started in 2020 and then the other one where I\u0026#39;m currently serving, I started in 2022.\u003c/p\u003e\n\n\u003cp\u003e00:02:29:26 - 00:02:31:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMy anecdotal experience has\u003c/p\u003e\n\n\u003cp\u003e00:02:31:23 - 00:02:43:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nled me to ask this question because in each of these contexts, Instagram has best served the young adult and former youth group students who have graduated out of our\u003c/p\u003e\n\n\u003cp\u003e00:02:43:17 - 00:02:59:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nprograms. Again, this is anecdotal and this is just my experience, but I went back several months ago and I did a deep dive analysis, and I realized that about 25% or less of our posts were being engaged with current students in our youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:02:59:29 - 00:03:20:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo there are still students in our youth ministry using it. And your percentages may be different and may be varied, but I was noticing that it was a lot of leaders and it was a lot of parents. Which led me to this question is Instagram for youth ministry dead? Well, let\u0026#39;s explore it. Well hey everyone, welcome to the Hybrid Ministry Show.\u003c/p\u003e\n\n\u003cp\u003e00:03:20:26 - 00:03:54:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you and I haven\u0026#39;t had a chance to meet yet, my name is Nick Clayton. I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and in addition to the typically youth ministry duties that I have such as preaching and writing, small group guides and onboarding leaders, and all the youth ministry things. One of the major things that I was tasked with and also had a passion to get started on once I began at this church here was to create a digital or a hybrid experience, as we talked about kind of the origins of that hybrid experience in episode 102 episodes ago.\u003c/p\u003e\n\n\u003cp\u003e00:03:54:29 - 00:04:28:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGo back and check that out or head to Hybrid Ministry. Dot xyzzy slash 100. But we are talking about is Instagram dead? So I\u0026#39;d be curious a little bit of like, do data and research here. Give me a like if you use Instagram exclusively in your social media and then if not, give me a subscribe. If you use any other social media platform, including Instagram, but also beyond Instagram and hit, you hit the bell because we have some really cool things in store on this channel.\u003c/p\u003e\n\n\u003cp\u003e00:04:28:00 - 00:05:02:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd coming up ahead on YouTube and on this podcast. But according to Pew Research, Instagram was in 20 2014, Instagram was up to about 52% of a usage rate among teenagers. Fast forward to 2022, that usage rate went from 52% all the way up to 62% and then down in 2020 4th January of this year, we saw that that usage rate ticked down only slightly from 62% to 59%.\u003c/p\u003e\n\n\u003cp\u003e00:05:02:04 - 00:05:18:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo, tick tock. Snapchat and Instagram, respectively, ages 13 to 17, are being reported to being used, 63% with TikTok, 60% with Snapchat, and 59% again with Instagram. One of the\u003c/p\u003e\n\n\u003cp\u003e00:05:18:16 - 00:05:34:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthings that According to sentiment I o linked to this and the Pew Research study down below in the show notes shared, was that, the uptick of usage would you would see to, be increased when the ages got older.\u003c/p\u003e\n\n\u003cp\u003e00:05:34:08 - 00:05:47:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo it studied 13 to 17, but when they shaved off 13, 14 and just made it 15 to 17, they saw these, increase about 7 to 10, in usage. And so what\u0026#39;s interesting\u003c/p\u003e\n\n\u003cp\u003e00:05:47:25 - 00:06:01:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nis that in my completely free e-book, which is linked right here on screen or down below in the show notes, if you are listening, is I recommend that we use digital and social media to our advantage.\u003c/p\u003e\n\n\u003cp\u003e00:06:01:10 - 00:06:12:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd one of the good things about it is that regardless of which platform you\u0026#39;re on, all four of the main social media platforms right now by forming Facebook, Instagram, TikTok and YouTube\u003c/p\u003e\n\n\u003cp\u003e00:06:12:03 - 00:06:21:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\noffer the same type of content. When I started in 2011 and beyond, posts for different Facebook had like a wide screen base post. Instagram had\u003c/p\u003e\n\n\u003cp\u003e00:06:21:15 - 00:06:24:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\na square base post, YouTube was only for videos.\u003c/p\u003e\n\n\u003cp\u003e00:06:24:02 - 00:06:43:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTikTok didn\u0026#39;t even exist. But then in 2021, TikTok burst onto the scene it implemented and ushered in this new type of medium, which is short form vertical video we saw quickly after that that reels was adopted in both Instagram and Facebook, and YouTube also brought along shorts. And so now all of those platforms are\u003c/p\u003e\n\n\u003cp\u003e00:06:43:16 - 00:06:53:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nusing those mediums. And so if you have a camera, which by the way, you do, because it is in your pocket on your cell phone, you can create short form vertical based video.\u003c/p\u003e\n\n\u003cp\u003e00:06:54:00 - 00:07:15:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI recommend that you start with pre filming your messages in a long form widescreen version, and you cut those up for social media. And then I also recommend that you supplement some of your content with some fun and engaging social media content with your students and or leaders. I mean, just look right here on screen. If you\u0026#39;re watching on YouTube, some of these most recent performing YouTube shorts are incredible, and they are just with our students.\u003c/p\u003e\n\n\u003cp\u003e00:07:15:02 - 00:07:36:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe filmed them before or after youth group, and we just do silly, fun challenges with them and they get incredible amounts of views. And so the good news is, is that what is being used and what is best available in your context is that you can do your context and you can do what works. If all of your students are on Instagram, then by all means continue to use Instagram.\u003c/p\u003e\n\n\u003cp\u003e00:07:36:21 - 00:08:04:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut if you are starting fresh, I may offer an I may recommend something slightly different based on at least the national study and some of the national trends. But here\u0026#39;s the good news is that every single church, every single context, is different. What I do know that\u0026#39;s not different is that teenagers are speaking a digital language, whether they have unfettered and unfiltered social media access on their cell phones or whether they are just used to seeing things done via video.\u003c/p\u003e\n\n\u003cp\u003e00:08:04:16 - 00:08:23:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhich is why right now I am offering three slots of free coaching. If you\u0026#39;re interested in taking me up on that, hit the link in the e-book or the link down below in the show notes, and I would be happy to begin a discussion with you about what that looks like and how we can get you up, and to begin hybridizing your ministry.\u003c/p\u003e\n\n\u003cp\u003e00:08:23:25 - 00:08:46:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOkay, so let\u0026#39;s look ahead. If you\u0026#39;re completely brand new and you don\u0026#39;t already have some sort of, established Instagram following, and you\u0026#39;re looking to start right now, well, then here\u0026#39;s what I recommend, which we outlined and explained all in our most recent playlist, YouTube for Youth Ministry, which is linked, down below in the show notes. But I recommend YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:08:46:26 - 00:09:16:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAll right. Check out what Pew Research said. This is a survey done by adults and for adults. But it said YouTube, by and large, is the most widely used online platform measured in our survey. It. Roughly 8 in 10 U.S. adults report ever using the video based platform. Look at this chart right here on screen. You\u0026#39;ll see that YouTube is at 93% a wide margin above the second most, which is TikTok only, which is only at 63%.\u003c/p\u003e\n\n\u003cp\u003e00:09:16:27 - 00:09:47:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBy comparison. And so you might be asking like, what\u0026#39;s ahead? Or how do I get started? What do I do? I have all of that detailed and outlined for you in a nine part playlist titled YouTube for Youth Ministry. It\u0026#39;s actually it\u0026#39;s actually linked to right here on screen. So if you\u0026#39;re interested in that and information about YouTube for youth ministry, how to get started, what you\u0026#39;re going to need a crash course for YouTube shorts and beyond, tap that video on screen and we will be happy to see you over there.\u003c/p\u003e\n\n\u003cp\u003e00:09:47:19 - 00:09:54:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut until next time, and as always, don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"The Usage of Instagram among teenagers is reducing.\r\nAccording to some recent studies the adoptiong and usage rate of Instagram among teenagers is shrinking.\r\n\r\nAdditionally, in my recent anecdotal experience, I've noticed that Instagram in both of my last two church stints, Instagram served college and former youth group graduates really well.\r\n\r\nAnd not as well, at least from engagement, of our current youth ministry students.\r\n\r\nWhich leads me to ask: \"Is Instagram Dead?\"","date_published":"2024-06-20T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/cbad26d8-5b8c-4044-a408-3d525e9a160a.mp3","mime_type":"audio/mpeg","size_in_bytes":14348704,"duration_in_seconds":597}]},{"id":"8898f10d-a35f-46c7-a8e0-31d44c840688","title":"Episode 101: Time Saving Hacks for Productive Youth Pastors","url":"https://www.hybridministry.xyz/101","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥[CUSTOM] Hybrid Coaching💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n======================================\nDESCRIPTION\nTime Management for Youth Pastors.\nIs it an oxymoron?\nIt's not possible, is it?\n\nThink again!\nIn this video I'll share with you my TOP 5 Favorite productivity hacks for Youth Pastors!\nLet's dive in!\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/101\n\n1 USE YOUR PHONE\n//AI for Youth Ministry\nhttp://www.openai.com\nhttp://www.imagine.art\n\n2 AI FOR SOCIAL MEDIA\n//YouTube for Youth Ministry\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n\n//OPUS.PRO\nhttps://www.opus.pro/?via=a5d361\n\n3 TIME BLOCK\nAUDIO: http://www.hybridministry.xyz/077\nVIDEO: https://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=11s\n\n4 RAISE UP A VOLUNTEER\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\n\n5 RAISE UP A VOLUNTEER\n//GET COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Using your Cell Phone for Productivity\n02:43 Use Opus Clip\n04:17 Time Block\n5:05 Raise up a Volunteer\n07:00 Consider Coaching\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:24:07\nNick Clason\nFive. Youth pastor. Time saving hacks. Hack number one. Use your cell phone. I mean, for crying out loud, this is the hybrid ministry show. I am your host, Nick Clason and you should use your cell phone to your advantage in. So a couple of different apps I use on my cell phone to save time in my calendaring app.\n\n00:00:24:07 - 00:00:50:20\nNick Clason\nI use it for everything. It is my to do list, however, and we'll get to this in just a minute. I do build out the individual items on my to do list using a to do list app I use Microsoft to do. I hate everything Microsoft. I hate the Clippers owner, Steve Ballmer, but I do use Microsoft to do because it used to be Wunderlist and got converted into to do.\n\n00:00:50:20 - 00:00:57:10\nNick Clason\nAnd my wife and I, we still use it for our groceries and so I just continue to use it, but use calendaring\n\n00:00:57:10 - 00:01:15:22\nNick Clason\napps and or To-Do list, have social media things installed on your phone, but don't let it own you, right? Use it, use Instagram Stories and use the Instagram Reels and use TikTok and use them for social media posts when you need it and how you need it.\n\n00:01:15:25 - 00:01:47:01\nNick Clason\nbut don't let those things own you. Turn off notifications for them, and then use AI, on your phone or on your browser to save time. OpenAI, open, openai.com chat, GPT another free image. another free image site and resource that I have been using is imagine dot art. I paid like $13 a month today in an annualized version for like $156 for a year's worth of credits.\n\n00:01:47:06 - 00:01:57:02\nNick Clason\nBut use some of these things to your advantage. I will give you this caveat, as I have been alluding to a little bit, have some cell phone integrity,\n\n00:01:57:02 - 00:02:13:07\nNick Clason\nso use your cell phone. Use calendaring apps used to do list. Use social media apps and AI websites and apps and images to help yourself out, but also have integrity. Be wise with it and beyond being wise, don't let your cell phone on you.\n\n00:02:13:07 - 00:02:32:22\nNick Clason\nSo put in some safeguards and some things that will help you navigate your cell phone usage on a regular basis. For example, I have all my notifications turned off except for phone calls. I oftentimes turn my screen to black and white mode so that the dopamine doesn't hit my brain at the same level as full color.\n\n00:02:32:22 - 00:02:36:07\nNick Clason\nLike, use some of those things to your advantage so\n\n00:02:36:07 - 00:02:43:00\nNick Clason\nthat you can put in the good safeguards and that you can have good digital hygiene and good digital integrity.\n\n00:02:43:03 - 00:03:22:02\nNick Clason\nThe second tip that I have for you, this is another AI suggestion, but it is its own kind of entity. If you have been following, in the last episode, 91 through 99, I had my YouTube for Youth Ministry playlist. I'll link it right here if you're interested, or down in the show notes, and I go on a complete crash course on everything you need to know for YouTube how to pre film your messages as a youth pastor, how to post your messages to YouTube using things like title, tag, thumb and all the other TS that are important on YouTube and one of my major and favorite features is using opus Dot Pro to create\n\n00:03:22:05 - 00:03:48:27\nNick Clason\nAI generated short form, vertical based video. Social media and vertical based video are still king on social media, and so you need to find a way to create those things. And if you have a long form version of your message, whether you sit down direct to camera like I coach youth pastors to do, or you are a church and you have your pastor's live streamed message in his entire talk, take that full length thing and drop it into opus Dot Pro.\n\n00:03:49:00 - 00:04:05:04\nNick Clason\nlink down below for you to give it a shot for free down below in the description or in your podcast catcher, or wherever you are listening to this, or just head to our website. Hybrid Ministry X, Y, Z. Someone 101. And hey, before we move on to tip number\n\n00:04:05:04 - 00:04:06:00\nNick Clason\nthree, if you've gotten\n\n00:04:06:00 - 00:04:09:25\nNick Clason\nvalue so far out of this video, would you just consider giving us a subscribe?\n\n00:04:09:27 - 00:04:31:16\nNick Clason\nLike, if you're on a podcast, a five star rating in your purple podcast app will absolutely mean the world to me. Tip number three is time block. I alluded to earlier with my calendaring and to do list, but I take those things. I create a full list, leave nothing off on my to do list, and then I realistically time block for myself.\n\n00:04:31:16 - 00:04:39:22\nNick Clason\nAnd by sitting down the week ahead of time and scripting out exactly what I'm going to do when I'm going to do it, it reduces\n\n00:04:39:22 - 00:04:53:08\nNick Clason\nthe level of anxiety in the moment. In that week. I detail that completely in episode 77 so you can go to Hybrid Ministry X, y, Z077 or hit the link down below for the YouTube video.\n\n00:04:53:08 - 00:05:20:21\nNick Clason\nIf you are more of a visual person and you can follow my foolproof time management strategy, which is what's helping me get a lot of things done with a lot less anxiety. Time saving. Hack number four raise up a volunteer and pass things off to them. In our ministry. I have an intern and, we do a weekly social media challenge and I have passed the the baton off to him.\n\n00:05:20:28 - 00:05:30:06\nNick Clason\nAnd every single Wednesday night, he knows it's his responsibility to plan, set the set, film record, and then dump all of that footage into our Google Drive for\n\n00:05:30:06 - 00:05:41:12\nNick Clason\nstorage. And it is a fantastic delegation. We are still getting the social media content that I, as a social media content manager, have asked for and want and have dreamt up.\n\n00:05:41:12 - 00:06:02:19\nNick Clason\nBut we have. I have passed off the duty of doing it and so it will take you more time on the front end to create tutorials and explain, you know, your strategy and your philosophy behind anything that you're doing, whether it be social media or otherwise. But once you've done that right, once you've passed some of those things off, you will get more time back.\n\n00:06:02:19 - 00:06:21:21\nNick Clason\nAnd that is another huge youth pastor time saving hack. And I get it. You may be sitting there listening and thinking like, I don't have the time to do that. I don't have additional staff, I don't have budget dollars. Like I'm barely keep in my head above water. And I heard this one time, if you do what's easy now, you will make your life harder later.\n\n00:06:21:26 - 00:06:39:23\nNick Clason\nAnd if you do what is hard now, you will make your life easier later. And so this one in particular really resonates. Because if you do the hard thing now, yes, it's going to take more time right now. Yes, you might feel like you're drowning. Step back, create a tutorial, create a PDF walkthrough, create a video and show someone how to do it.\n\n00:06:39:28 - 00:06:56:19\nNick Clason\nBut then down the road it will be easier because you will then be able to simply pass off things like editing. And hey, by the way, if you are using Adobe Premiere Pro or Photoshop, I have a complete course and playlist in YouTube that you can check out that is linked down below in the show notes as well.\n\n00:06:56:19 - 00:07:00:06\nNick Clason\nAnd then my fifth and final idea to make your life easier\n\n00:07:00:06 - 00:07:20:26\nNick Clason\nis consider some coaching. And I don't know if you know this or not, but link down below. I am offering some coaching right now, and I'm offering three slots for completely free. they may be taken by the time that this video drops, but it is worth Ulis clicking on that link and inquiring and say hey I would like to go hybrid.\n\n00:07:20:26 - 00:07:37:00\nNick Clason\nAnd I would like to level up my social media. That is what I am specializing in. I would love to help you get all of that stuff put together. Let me help you. That's a time saving hack. Yes, it will take some time on the front end, but if you do, it's hard now. It will make it easier later.\n\n00:07:37:00 - 00:07:58:05\nNick Clason\nAnd like one of the questions that I think is going to be worth wrestling with in the future here for youth pastors and youth ministries is the question of is Instagram? Is that platform dead in youth ministry? That's a coaching question that that you and I can can discuss. and whether you dive into coaching with me or not.\n\n00:07:58:08 - 00:08:11:29\nNick Clason\nI'm actually going to answer that question in the very next video, which, if you're watching here on YouTube, is linked right here on screen. So just tap that and I'd love to see you over there in that video. Don't forget and as always stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥[CUSTOM] Hybrid Coaching💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nTime Management for Youth Pastors.\u003cbr\u003e\nIs it an oxymoron?\u003cbr\u003e\nIt\u0026#39;s not possible, is it?\u003c/p\u003e\n\n\u003cp\u003eThink again!\u003cbr\u003e\nIn this video I\u0026#39;ll share with you my TOP 5 Favorite productivity hacks for Youth Pastors!\u003cbr\u003e\nLet\u0026#39;s dive in!\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/101\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/101\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e1 USE YOUR PHONE\u003c/strong\u003e\u003cbr\u003e\n//AI for Youth Ministry\u003cbr\u003e\n\u003ca href=\"http://www.openai.com\" rel=\"nofollow\"\u003ehttp://www.openai.com\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"http://www.imagine.art\" rel=\"nofollow\"\u003ehttp://www.imagine.art\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2 AI FOR SOCIAL MEDIA\u003c/strong\u003e\u003cbr\u003e\n//YouTube for Youth Ministry\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OPUS.PRO\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e3 TIME BLOCK\u003c/strong\u003e\u003cbr\u003e\nAUDIO: \u003ca href=\"http://www.hybridministry.xyz/077\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/077\u003c/a\u003e\u003cbr\u003e\nVIDEO: \u003ca href=\"https://www.youtube.com/watch?v=xlS1kWcQBS8\u0026t=11s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=11s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e4 RAISE UP A VOLUNTEER\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e5 RAISE UP A VOLUNTEER\u003c/strong\u003e\u003cbr\u003e\n//GET COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Using your Cell Phone for Productivity\u003cbr\u003e\n02:43 Use Opus Clip\u003cbr\u003e\n04:17 Time Block\u003cbr\u003e\n5:05 Raise up a Volunteer\u003cbr\u003e\n07:00 Consider Coaching\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:24:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nFive. Youth pastor. Time saving hacks. Hack number one. Use your cell phone. I mean, for crying out loud, this is the hybrid ministry show. I am your host, Nick Clason and you should use your cell phone to your advantage in. So a couple of different apps I use on my cell phone to save time in my calendaring app.\u003c/p\u003e\n\n\u003cp\u003e00:00:24:07 - 00:00:50:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI use it for everything. It is my to do list, however, and we\u0026#39;ll get to this in just a minute. I do build out the individual items on my to do list using a to do list app I use Microsoft to do. I hate everything Microsoft. I hate the Clippers owner, Steve Ballmer, but I do use Microsoft to do because it used to be Wunderlist and got converted into to do.\u003c/p\u003e\n\n\u003cp\u003e00:00:50:20 - 00:00:57:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd my wife and I, we still use it for our groceries and so I just continue to use it, but use calendaring\u003c/p\u003e\n\n\u003cp\u003e00:00:57:10 - 00:01:15:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\napps and or To-Do list, have social media things installed on your phone, but don\u0026#39;t let it own you, right? Use it, use Instagram Stories and use the Instagram Reels and use TikTok and use them for social media posts when you need it and how you need it.\u003c/p\u003e\n\n\u003cp\u003e00:01:15:25 - 00:01:47:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut don\u0026#39;t let those things own you. Turn off notifications for them, and then use AI, on your phone or on your browser to save time. OpenAI, open, openai.com chat, GPT another free image. another free image site and resource that I have been using is imagine dot art. I paid like $13 a month today in an annualized version for like $156 for a year\u0026#39;s worth of credits.\u003c/p\u003e\n\n\u003cp\u003e00:01:47:06 - 00:01:57:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut use some of these things to your advantage. I will give you this caveat, as I have been alluding to a little bit, have some cell phone integrity,\u003c/p\u003e\n\n\u003cp\u003e00:01:57:02 - 00:02:13:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nso use your cell phone. Use calendaring apps used to do list. Use social media apps and AI websites and apps and images to help yourself out, but also have integrity. Be wise with it and beyond being wise, don\u0026#39;t let your cell phone on you.\u003c/p\u003e\n\n\u003cp\u003e00:02:13:07 - 00:02:32:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo put in some safeguards and some things that will help you navigate your cell phone usage on a regular basis. For example, I have all my notifications turned off except for phone calls. I oftentimes turn my screen to black and white mode so that the dopamine doesn\u0026#39;t hit my brain at the same level as full color.\u003c/p\u003e\n\n\u003cp\u003e00:02:32:22 - 00:02:36:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, use some of those things to your advantage so\u003c/p\u003e\n\n\u003cp\u003e00:02:36:07 - 00:02:43:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthat you can put in the good safeguards and that you can have good digital hygiene and good digital integrity.\u003c/p\u003e\n\n\u003cp\u003e00:02:43:03 - 00:03:22:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe second tip that I have for you, this is another AI suggestion, but it is its own kind of entity. If you have been following, in the last episode, 91 through 99, I had my YouTube for Youth Ministry playlist. I\u0026#39;ll link it right here if you\u0026#39;re interested, or down in the show notes, and I go on a complete crash course on everything you need to know for YouTube how to pre film your messages as a youth pastor, how to post your messages to YouTube using things like title, tag, thumb and all the other TS that are important on YouTube and one of my major and favorite features is using opus Dot Pro to create\u003c/p\u003e\n\n\u003cp\u003e00:03:22:05 - 00:03:48:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAI generated short form, vertical based video. Social media and vertical based video are still king on social media, and so you need to find a way to create those things. And if you have a long form version of your message, whether you sit down direct to camera like I coach youth pastors to do, or you are a church and you have your pastor\u0026#39;s live streamed message in his entire talk, take that full length thing and drop it into opus Dot Pro.\u003c/p\u003e\n\n\u003cp\u003e00:03:49:00 - 00:04:05:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nlink down below for you to give it a shot for free down below in the description or in your podcast catcher, or wherever you are listening to this, or just head to our website. Hybrid Ministry X, Y, Z. Someone 101. And hey, before we move on to tip number\u003c/p\u003e\n\n\u003cp\u003e00:04:05:04 - 00:04:06:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthree, if you\u0026#39;ve gotten\u003c/p\u003e\n\n\u003cp\u003e00:04:06:00 - 00:04:09:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nvalue so far out of this video, would you just consider giving us a subscribe?\u003c/p\u003e\n\n\u003cp\u003e00:04:09:27 - 00:04:31:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, if you\u0026#39;re on a podcast, a five star rating in your purple podcast app will absolutely mean the world to me. Tip number three is time block. I alluded to earlier with my calendaring and to do list, but I take those things. I create a full list, leave nothing off on my to do list, and then I realistically time block for myself.\u003c/p\u003e\n\n\u003cp\u003e00:04:31:16 - 00:04:39:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd by sitting down the week ahead of time and scripting out exactly what I\u0026#39;m going to do when I\u0026#39;m going to do it, it reduces\u003c/p\u003e\n\n\u003cp\u003e00:04:39:22 - 00:04:53:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe level of anxiety in the moment. In that week. I detail that completely in episode 77 so you can go to Hybrid Ministry X, y, Z077 or hit the link down below for the YouTube video.\u003c/p\u003e\n\n\u003cp\u003e00:04:53:08 - 00:05:20:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you are more of a visual person and you can follow my foolproof time management strategy, which is what\u0026#39;s helping me get a lot of things done with a lot less anxiety. Time saving. Hack number four raise up a volunteer and pass things off to them. In our ministry. I have an intern and, we do a weekly social media challenge and I have passed the the baton off to him.\u003c/p\u003e\n\n\u003cp\u003e00:05:20:28 - 00:05:30:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd every single Wednesday night, he knows it\u0026#39;s his responsibility to plan, set the set, film record, and then dump all of that footage into our Google Drive for\u003c/p\u003e\n\n\u003cp\u003e00:05:30:06 - 00:05:41:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nstorage. And it is a fantastic delegation. We are still getting the social media content that I, as a social media content manager, have asked for and want and have dreamt up.\u003c/p\u003e\n\n\u003cp\u003e00:05:41:12 - 00:06:02:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut we have. I have passed off the duty of doing it and so it will take you more time on the front end to create tutorials and explain, you know, your strategy and your philosophy behind anything that you\u0026#39;re doing, whether it be social media or otherwise. But once you\u0026#39;ve done that right, once you\u0026#39;ve passed some of those things off, you will get more time back.\u003c/p\u003e\n\n\u003cp\u003e00:06:02:19 - 00:06:21:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that is another huge youth pastor time saving hack. And I get it. You may be sitting there listening and thinking like, I don\u0026#39;t have the time to do that. I don\u0026#39;t have additional staff, I don\u0026#39;t have budget dollars. Like I\u0026#39;m barely keep in my head above water. And I heard this one time, if you do what\u0026#39;s easy now, you will make your life harder later.\u003c/p\u003e\n\n\u003cp\u003e00:06:21:26 - 00:06:39:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if you do what is hard now, you will make your life easier later. And so this one in particular really resonates. Because if you do the hard thing now, yes, it\u0026#39;s going to take more time right now. Yes, you might feel like you\u0026#39;re drowning. Step back, create a tutorial, create a PDF walkthrough, create a video and show someone how to do it.\u003c/p\u003e\n\n\u003cp\u003e00:06:39:28 - 00:06:56:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then down the road it will be easier because you will then be able to simply pass off things like editing. And hey, by the way, if you are using Adobe Premiere Pro or Photoshop, I have a complete course and playlist in YouTube that you can check out that is linked down below in the show notes as well.\u003c/p\u003e\n\n\u003cp\u003e00:06:56:19 - 00:07:00:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then my fifth and final idea to make your life easier\u003c/p\u003e\n\n\u003cp\u003e00:07:00:06 - 00:07:20:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nis consider some coaching. And I don\u0026#39;t know if you know this or not, but link down below. I am offering some coaching right now, and I\u0026#39;m offering three slots for completely free. they may be taken by the time that this video drops, but it is worth Ulis clicking on that link and inquiring and say hey I would like to go hybrid.\u003c/p\u003e\n\n\u003cp\u003e00:07:20:26 - 00:07:37:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I would like to level up my social media. That is what I am specializing in. I would love to help you get all of that stuff put together. Let me help you. That\u0026#39;s a time saving hack. Yes, it will take some time on the front end, but if you do, it\u0026#39;s hard now. It will make it easier later.\u003c/p\u003e\n\n\u003cp\u003e00:07:37:00 - 00:07:58:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd like one of the questions that I think is going to be worth wrestling with in the future here for youth pastors and youth ministries is the question of is Instagram? Is that platform dead in youth ministry? That\u0026#39;s a coaching question that that you and I can can discuss. and whether you dive into coaching with me or not.\u003c/p\u003e\n\n\u003cp\u003e00:07:58:08 - 00:08:11:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI\u0026#39;m actually going to answer that question in the very next video, which, if you\u0026#39;re watching here on YouTube, is linked right here on screen. So just tap that and I\u0026#39;d love to see you over there in that video. Don\u0026#39;t forget and as always stay hybrid.\u003c/p\u003e","summary":"Time Management for Youth Pastors.\r\nIs it an oxymoron?\r\nIt's not possible, is it?\r\n\r\nThink again!\r\nIn this video I'll share with you my TOP 5 Favorite productivity hacks for Youth Pastors!\r\nLet's dive in!","date_published":"2024-06-13T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/8898f10d-a35f-46c7-a8e0-31d44c840688.mp3","mime_type":"audio/mpeg","size_in_bytes":11906512,"duration_in_seconds":495}]},{"id":"7276c2ae-83be-43fa-a99a-457a161ac710","title":"Episode 100: 💯 HybridMinistry - How it all Started","url":"https://www.hybridministry.xyz/100","content_text":"🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\nEpisode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.\n\nWhile Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.\n\nWhen I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.\n\nThat being said, I'm grateful we still have access to those tools, today.\n\nBut I realized just how important Hybrid Ministry is to the next generation of teenagers.\n\nThis episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.\n\nI hope you enjoy this 100th episode special!\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/100\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Intro\n00:50 Hybrid Ministry During COVID\n03:25 Two Weeks to Flatten the Curve\n07:01 The Most Fun Memories of Unscripted\n09:27 What this means going forward for churches in 2024 and beyond\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:02:01\nIsaac Sutton\nall of the students in the room,\nwho were watching unscripted,\nhad bingo\ncards\nthat coordinated to stuff that\nwas. \n\nNick Clason\nYes.\n\n00:00:08:19 - 00:00:09:23\nDarren Sutton\ndigital integration is not a luxury. It's a necessity.\n\n00:00:12:09 - 00:00:18:24\nSam Vos\nit was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.\n\n00:00:18:24 - 00:00:25:04\nNick Clason\nunscripted played a really major role in like the catalyst to especially my podcast and everything like that.\n\n00:00:25:04 - 00:00:31:04\nNick Clason\nI would say the reason for that is simply realizing and understanding that students live online.\n\n00:00:31:04 - 00:00:39:22\nDarren Sutton\nthere's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.\n\n00:00:39:22 - 00:00:41:06\nSam Vos\nwe're going to try something different\n\n00:00:50:00 - 00:00:55:02\nABC News\npresident's words come after the World Health Organization today declared the coronavirus a global pandemic,\n\n00:00:55:02 - 00:00:57:19\nDarren Sutton\nI remember this very clearly.\n\n00:00:57:19 - 00:01:01:24\nSam Vos\nI mean, obviously, I came down to Parkview in February of 2020\n\n00:01:01:24 - 00:01:06:06\nDarren Sutton\nthe Thursday before we went home, we're like, yeah, there's something happening in the world that's not going to affect us. On Friday it became clear that\n\n00:01:07:24 - 00:01:10:05\nNick Clason\nwhich for context I started on Monday.\n\n00:01:10:05 - 00:01:13:06\nDarren Sutton\nthat maybe we'd miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.\n\n00:01:24:06 - 00:01:25:12\nSam Vos\ngoing there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.\n\n00:01:38:21 - 00:01:41:22\nDarren Sutton\nyou know, in the grand scheme of the engine of ministry, there is no time to dream a dream,\nright?\nWell, Covid forced us to do that.\nI kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.\nSo could we, could we film a show? Yeah, right.\nAnd over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.\n\n00:02:04:22 - 00:02:07:23\nSam Vos\nWell, I'd only been there for like 3 or 4 weeks, right. Yeah.\nWhich I'm fine with. So then obviously it\nhappens. You'd only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.\nthe same day we started filming was the same day that they were like, \"hey, everybody's got to go home\" and\n\n00:02:20:04 - 00:02:31:04\nIsaac Sutton\neverybody was packed in tightly into a room and they had a like, \n\nNick Clason\nas we're in this like, hey, don't go by people time, like and then cram all these people into a room.\n\n00:02:31:04 - 00:02:33:11\nNick Clason\nremember, like, everyone was like on vacation?\n\n00:02:33:11 - 00:02:34:10\nNick Clason\ngetting married.\n\n00:02:34:13 - 00:02:35:20\nNick Clason\nhad was took PTO\n\n00:02:35:20 - 00:02:37:06\nNick Clason\nI was the new guy.\n\n00:02:37:06 - 00:02:40:02\nNick Clason\nRight. You were like the longest tenured person in the room.\n\n00:02:40:02 - 00:02:46:15\nSam Vos\nit was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.\n\n00:02:46:15 - 00:02:47:07\nDarren Sutton\nAnd that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We're filming the show\n\n00:02:52:21 - 00:03:00:20\nSam Vos\nthen on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.\n\n00:03:03:12 - 00:03:05:24\nNick Clason\nnot socially distanced whatsoever\n\n00:03:05:24 - 00:03:07:06\nIsaac Sutton\nwas a choice.\n\n00:03:07:06 - 00:03:09:19\nDarren Sutton\nand the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We'll see. You\n\n00:03:18:21 - 00:03:22:20\nSam Vos\nthat was this the same day we started filming was the same day that they were like, hey, everybody's got to go home and just for two weeks\n\n00:03:25:14 - 00:03:27:21\nDarren Sutton\nEverybody thought at that point, probably till Easter,\n\n00:03:27:21 - 00:03:35:03\nIsaac Sutton\nbut nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.\n\n00:03:35:03 - 00:03:40:08\nNick Clason\nbut making fun of it. Basically. \n\nDarren Sutton\nYeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said \"this was filmed before socially distancing was a requirement.\"\n\n00:03:56:03 - 00:03:56:19\nSam Vos\nYou know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we're doing this right now on a zoom call\n\n00:04:10:10 - 00:04:15:14\nDarren Sutton\nhow much we had to pivot in that time is I still just a little bit crazy when I think about it?\n\n00:04:15:14 - 00:04:17:24\nSam Vos\nand then my wife and I looked at each other and we go, we don't have we don't have room in this spot.\nRight? Because we're live in downtown Chicago in a high rise,\n\n00:04:22:04 - 00:04:25:13\nDarren Sutton\n700 square foot apartment with his kid and his wife.\n\n00:04:25:13 - 00:04:27:19\nSam Vos\nevery single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We'd have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,\n\n00:04:36:09 - 00:04:46:18\nDarren Sutton\nyou know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.\n\n00:04:46:18 - 00:04:46:23\nSam Vos\nAnd, then put it all back together and send it. So then I'm running over to the camera, right. I'm getting out. I'm looking at the screen. Right. Because I turn the screen around, I'm looking at it. I'm like, okay, it looks good. And I'm running back to the camera, clicking record that I'm running back to the chair and starting.\n\n00:04:59:06 - 00:05:10:00\nIsaac Sutton\nheart of Covid era for unscripted, which I didn't even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.\n\n00:05:14:00 - 00:05:23:04\nNick Clason\nyes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this\n\n00:05:35:08 - 00:05:38:12\nSam Vos\nI mean, the hashtag, the world's greatest drink kind of happened out of nowhere, What happened was I was also like, I'm just going to have to just pull everything out that I can think of and hopefully something sticks. It's kind of like when you're just, like throwing everything you can at something. You're like, one of these things works great,\n\n00:05:51:12 - 00:05:57:05\nDarren Sutton\nSo students were tuning in because that was the only connection with humans. They had\n\n00:05:57:05 - 00:05:59:15\nNick Clason\nwhich I think was like the only live anything.\n\n00:05:59:15 - 00:06:05:06\nDarren Sutton\nYes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn't just me. That was a large team that made that happen. I could have never done that by myself.\n\n00:06:20:19 - 00:06:21:10\nNick Clason\nYeah.\n\n00:06:21:10 - 00:06:26:11\nIsaac Sutton\nAnd I remember that being a big part of me joining unscripted was like, we want to we're making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.\n\n00:06:37:03 - 00:06:41:10\nSam Vos\nNow I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God's doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it's it could be more progressive thinking. Yeah, sure, sure. I think it also be\n\n00:07:00:16 - 00:07:03:12\nDarren Sutton\nwhat I remember most was just innovative thinking,\n\n00:07:03:12 - 00:07:06:01\nSam Vos\nI think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.\n\n00:07:09:19 - 00:07:27:03\nDarren Sutton\nthen it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do\n\n00:07:27:03 - 00:07:28:12\nIsaac Sutton\nwas a really cool thing to do. It was something that got into people's houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.\n\n00:07:41:02 - 00:07:42:10\nSam Vos\nLacroix is all I got. So I guess hashtag world's greatest drink. I don't even really like Lacroix.\n\n00:07:47:12 - 00:07:51:03\nSam Vos\nmy favorite drink, Lacroix. I am one of those guys. So, it's just so it's so refreshing every time.\n\n00:07:54:23 - 00:07:59:19\nDarren Sutton\nBut then we started like building that into the nomenclature of what we did. And\n\n00:08:00:07 - 00:08:03:12\nSam Vos\nworld's greatest people, but this is actually hashtag the world's greatest drink.\n\n00:08:04:00 - 00:08:10:15\nDarren Sutton\nevery semester, we would do a hashtag world's greatest drink bracket, and kids would get to vote on what that season's drink we're going to be like.\n\n00:08:11:01 - 00:08:15:17\nNick Clason\nWhere when we hit the duck squeak, they had to play duck, duck, goose to it.\n\n00:08:15:17 - 00:08:16:24\nSam Vos\nhashtag world's Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.\n\n00:08:20:17 - 00:08:24:04\nDarren Sutton\ndid an episode on pets, which is why I'm wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn't be in person yet.\n\n00:08:30:13 - 00:08:33:23\nSam Vos\nI think another very absurd thing that we did was that whole duck thing.\n\n00:08:34:24 - 00:08:37:10\nNick Clason\nthe search for Chuck, the search for Chuck.\n\n00:08:37:10 - 00:08:44:23\nDarren Sutton\nChuck, is he in there? He's not here.\n\n00:08:44:23 - 00:08:49:02\nDarren Sutton\nhave a mascot also something that came accidentally. Chuck the duck,\n\n00:08:49:02 - 00:08:53:19\nIsaac Sutton\nsci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It's trying to set up a minecraft server for\n\n00:09:09:03 - 00:09:16:15\nDarren Sutton\nSo Chuck got lost or kidnaped or. I don't even remember now what the exact story was, except we just spent all summer looking for him, right?\n\n00:09:16:15 - 00:09:25:22\nIsaac Sutton\nWe if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed\n\n00:09:28:00 - 00:09:40:10\nSam Vos\nall sudden Covid happened and it kind of felt like, okay, this is the reason that I'm supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That's the thing that was actually worth everything that we did.\n\n00:09:57:16 - 00:10:02:05\nIsaac Sutton\nyes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don't think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.\n\n00:10:15:07 - 00:10:28:15\nDarren Sutton\nyou know, the interesting thing, which I don't think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they're in their room. They're in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you're thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.\n\n00:10:44:07 - 00:11:00:15\nNick Clason\nBut as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it's all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it's nothing.\n\n00:11:00:15 - 00:11:06:17\nIsaac Sutton\nthe ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah. \n\n00:11:21:00\nNick Clason\nand we were like on location and like, that was that was so fun. I thought\n\n00:11:23:06 - 00:11:25:06\nDarren Sutton\nin that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn't necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that's going to live in perpetuity beyond you.\n\n00:11:45:08 - 00:12:09:10\nIsaac Sutton\nYeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.\n\n00:12:15:06 - 00:12:39:04\nNick Clason\nafter three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We're like a church. Where I'm at now is like, we started with in person. And so  now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.\n\n00:12:58:10 - 00:13:10:14\nSam Vos\nrelationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,\n\n00:13:10:14 - 00:13:23:02\nIsaac Sutton\neven if, your hybrid experience doesn't, kick off in the room like you want to, it might reach 1 or 2 people that wouldn't, that you wouldn't have reached otherwise.\n\n00:13:23:02 - 00:13:30:24\nNick Clason\nYeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it's preached. Right. And we don't have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.\n\n00:13:52:17 - 00:13:57:02\nDarren Sutton\nwe learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It's a necessity. You have to figure it out. Our students are not just digital natives, they're digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we're missing. We're missing an opportunity to speak the language of the people that we're working with. so I don't view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we're trying to communicate to, to kids long term. Yeah. So,\n\n00:14:44:10 - 00:14:50:05\nNick Clason\nthe argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.\n\n00:15:02:01 - 00:15:17:15\nNick Clason\nmy learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it's still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders\n\n00:15:31:09 - 00:15:32:21\nSam Vos\nmeans that churches exist\n\n00:15:32:21 - 00:15:37:14\nSam Vos\nfor two groups of people, correct? \n\n00:15:37:14 - 00:15:38:16\nNick Clason\nInsiders and outsiders. There we go.\n\n00:15:37:14 - 00:15:38:16\nSam Vos\nI wonder if those those things being digital and in-person. Interact with those two groups differently.\n\n00:15:45:18 - 00:16:05:22\nNick Clason\nlike, it's more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.\n\n00:16:05:24 - 00:16:07:11\nDarren Sutton\nYeah, yeah,\n\n00:16:07:11 - 00:16:12:04\nNick Clason\nThe church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That's why most people get on social media nowadays is to be entertained in some form or fashion.\n\n00:16:32:18 - 00:16:35:20\nDarren Sutton\nSo some kind of message or whatever on the regular? I think it's super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn't know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.\n\n00:16:58:13 - 00:17:10:14\nNick Clason\nservicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they're the next generation.\n\n00:17:10:14 - 00:17:13:18\nDarren Sutton\nI subscribe to your TikTok and your YouTube. He didn't pay me for that. I really would, and I am, so you should be too.","content_html":"\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nEpisode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.\u003c/p\u003e\n\n\u003cp\u003eWhile Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.\u003c/p\u003e\n\n\u003cp\u003eWhen I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we\u0026#39;d all grown accustomed to using.\u003c/p\u003e\n\n\u003cp\u003eThat being said, I\u0026#39;m grateful we still have access to those tools, today.\u003c/p\u003e\n\n\u003cp\u003eBut I realized just how important Hybrid Ministry is to the next generation of teenagers.\u003c/p\u003e\n\n\u003cp\u003eThis episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.\u003c/p\u003e\n\n\u003cp\u003eI hope you enjoy this 100th episode special!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/100\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/100\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Intro\u003cbr\u003e\n00:50 Hybrid Ministry During COVID\u003cbr\u003e\n03:25 Two Weeks to Flatten the Curve\u003cbr\u003e\n07:01 The Most Fun Memories of Unscripted\u003cbr\u003e\n09:27 What this means going forward for churches in 2024 and beyond\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:02:01\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nall of the students in the room,\u003cbr\u003e\nwho were watching unscripted,\u003cbr\u003e\nhad bingo\u003cbr\u003e\ncards\u003cbr\u003e\nthat coordinated to stuff that\u003cbr\u003e\nwas. \u003c/p\u003e\n\n\u003cp\u003eNick Clason\u003cbr\u003e\nYes.\u003c/p\u003e\n\n\u003cp\u003e00:00:08:19 - 00:00:09:23\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\ndigital integration is not a luxury. It\u0026#39;s a necessity.\u003c/p\u003e\n\n\u003cp\u003e00:00:12:09 - 00:00:18:24\u003cbr\u003e\nSam Vos\u003cbr\u003e\nit was probably I probably felt God\u0026#39;s hand more in like my career, my life in that moment than a lot of other moments.\u003c/p\u003e\n\n\u003cp\u003e00:00:18:24 - 00:00:25:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nunscripted played a really major role in like the catalyst to especially my podcast and everything like that.\u003c/p\u003e\n\n\u003cp\u003e00:00:25:04 - 00:00:31:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI would say the reason for that is simply realizing and understanding that students live online.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:04 - 00:00:39:22\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nthere\u0026#39;s a lot I\u0026#39;ve messed up in my years of youth ministry, but that is one thing that I\u0026#39;m really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.\u003c/p\u003e\n\n\u003cp\u003e00:00:39:22 - 00:00:41:06\u003cbr\u003e\nSam Vos\u003cbr\u003e\nwe\u0026#39;re going to try something different\u003c/p\u003e\n\n\u003cp\u003e00:00:50:00 - 00:00:55:02\u003cbr\u003e\nABC News\u003cbr\u003e\npresident\u0026#39;s words come after the World Health Organization today declared the coronavirus a global pandemic,\u003c/p\u003e\n\n\u003cp\u003e00:00:55:02 - 00:00:57:19\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nI remember this very clearly.\u003c/p\u003e\n\n\u003cp\u003e00:00:57:19 - 00:01:01:24\u003cbr\u003e\nSam Vos\u003cbr\u003e\nI mean, obviously, I came down to Parkview in February of 2020\u003c/p\u003e\n\n\u003cp\u003e00:01:01:24 - 00:01:06:06\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nthe Thursday before we went home, we\u0026#39;re like, yeah, there\u0026#39;s something happening in the world that\u0026#39;s not going to affect us. On Friday it became clear that\u003c/p\u003e\n\n\u003cp\u003e00:01:07:24 - 00:01:10:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwhich for context I started on Monday.\u003c/p\u003e\n\n\u003cp\u003e00:01:10:05 - 00:01:13:06\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nthat maybe we\u0026#39;d miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.\u003c/p\u003e\n\n\u003cp\u003e00:01:24:06 - 00:01:25:12\u003cbr\u003e\nSam Vos\u003cbr\u003e\ngoing there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.\u003c/p\u003e\n\n\u003cp\u003e00:01:38:21 - 00:01:41:22\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nyou know, in the grand scheme of the engine of ministry, there is no time to dream a dream,\u003cbr\u003e\nright?\u003cbr\u003e\nWell, Covid forced us to do that.\u003cbr\u003e\nI kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.\u003cbr\u003e\nSo could we, could we film a show? Yeah, right.\u003cbr\u003e\nAnd over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.\u003c/p\u003e\n\n\u003cp\u003e00:02:04:22 - 00:02:07:23\u003cbr\u003e\nSam Vos\u003cbr\u003e\nWell, I\u0026#39;d only been there for like 3 or 4 weeks, right. Yeah.\u003cbr\u003e\nWhich I\u0026#39;m fine with. So then obviously it\u003cbr\u003e\nhappens. You\u0026#39;d only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.\u003cbr\u003e\nthe same day we started filming was the same day that they were like, \u0026quot;hey, everybody\u0026#39;s got to go home\u0026quot; and\u003c/p\u003e\n\n\u003cp\u003e00:02:20:04 - 00:02:31:04\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\neverybody was packed in tightly into a room and they had a like, \u003c/p\u003e\n\n\u003cp\u003eNick Clason\u003cbr\u003e\nas we\u0026#39;re in this like, hey, don\u0026#39;t go by people time, like and then cram all these people into a room.\u003c/p\u003e\n\n\u003cp\u003e00:02:31:04 - 00:02:33:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nremember, like, everyone was like on vacation?\u003c/p\u003e\n\n\u003cp\u003e00:02:33:11 - 00:02:34:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngetting married.\u003c/p\u003e\n\n\u003cp\u003e00:02:34:13 - 00:02:35:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nhad was took PTO\u003c/p\u003e\n\n\u003cp\u003e00:02:35:20 - 00:02:37:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI was the new guy.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:06 - 00:02:40:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. You were like the longest tenured person in the room.\u003c/p\u003e\n\n\u003cp\u003e00:02:40:02 - 00:02:46:15\u003cbr\u003e\nSam Vos\u003cbr\u003e\nit was probably I probably felt God\u0026#39;s hand more in like my career, my life in that moment than a lot of other moments.\u003c/p\u003e\n\n\u003cp\u003e00:02:46:15 - 00:02:47:07\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nAnd that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We\u0026#39;re filming the show\u003c/p\u003e\n\n\u003cp\u003e00:02:52:21 - 00:03:00:20\u003cbr\u003e\nSam Vos\u003cbr\u003e\nthen on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.\u003c/p\u003e\n\n\u003cp\u003e00:03:03:12 - 00:03:05:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nnot socially distanced whatsoever\u003c/p\u003e\n\n\u003cp\u003e00:03:05:24 - 00:03:07:06\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nwas a choice.\u003c/p\u003e\n\n\u003cp\u003e00:03:07:06 - 00:03:09:19\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nand the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We\u0026#39;ll see. You\u003c/p\u003e\n\n\u003cp\u003e00:03:18:21 - 00:03:22:20\u003cbr\u003e\nSam Vos\u003cbr\u003e\nthat was this the same day we started filming was the same day that they were like, hey, everybody\u0026#39;s got to go home and just for two weeks\u003c/p\u003e\n\n\u003cp\u003e00:03:25:14 - 00:03:27:21\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nEverybody thought at that point, probably till Easter,\u003c/p\u003e\n\n\u003cp\u003e00:03:27:21 - 00:03:35:03\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nbut nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.\u003c/p\u003e\n\n\u003cp\u003e00:03:35:03 - 00:03:40:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut making fun of it. Basically. \u003c/p\u003e\n\n\u003cp\u003eDarren Sutton\u003cbr\u003e\nYeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said \u0026quot;this was filmed before socially distancing was a requirement.\u0026quot;\u003c/p\u003e\n\n\u003cp\u003e00:03:56:03 - 00:03:56:19\u003cbr\u003e\nSam Vos\u003cbr\u003e\nYou know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we\u0026#39;re doing this right now on a zoom call\u003c/p\u003e\n\n\u003cp\u003e00:04:10:10 - 00:04:15:14\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nhow much we had to pivot in that time is I still just a little bit crazy when I think about it?\u003c/p\u003e\n\n\u003cp\u003e00:04:15:14 - 00:04:17:24\u003cbr\u003e\nSam Vos\u003cbr\u003e\nand then my wife and I looked at each other and we go, we don\u0026#39;t have we don\u0026#39;t have room in this spot.\u003cbr\u003e\nRight? Because we\u0026#39;re live in downtown Chicago in a high rise,\u003c/p\u003e\n\n\u003cp\u003e00:04:22:04 - 00:04:25:13\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\n700 square foot apartment with his kid and his wife.\u003c/p\u003e\n\n\u003cp\u003e00:04:25:13 - 00:04:27:19\u003cbr\u003e\nSam Vos\u003cbr\u003e\nevery single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We\u0026#39;d have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,\u003c/p\u003e\n\n\u003cp\u003e00:04:36:09 - 00:04:46:18\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nyou know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.\u003c/p\u003e\n\n\u003cp\u003e00:04:46:18 - 00:04:46:23\u003cbr\u003e\nSam Vos\u003cbr\u003e\nAnd, then put it all back together and send it. So then I\u0026#39;m running over to the camera, right. I\u0026#39;m getting out. I\u0026#39;m looking at the screen. Right. Because I turn the screen around, I\u0026#39;m looking at it. I\u0026#39;m like, okay, it looks good. And I\u0026#39;m running back to the camera, clicking record that I\u0026#39;m running back to the chair and starting.\u003c/p\u003e\n\n\u003cp\u003e00:04:59:06 - 00:05:10:00\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nheart of Covid era for unscripted, which I didn\u0026#39;t even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.\u003c/p\u003e\n\n\u003cp\u003e00:05:14:00 - 00:05:23:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this\u003c/p\u003e\n\n\u003cp\u003e00:05:35:08 - 00:05:38:12\u003cbr\u003e\nSam Vos\u003cbr\u003e\nI mean, the hashtag, the world\u0026#39;s greatest drink kind of happened out of nowhere, What happened was I was also like, I\u0026#39;m just going to have to just pull everything out that I can think of and hopefully something sticks. It\u0026#39;s kind of like when you\u0026#39;re just, like throwing everything you can at something. You\u0026#39;re like, one of these things works great,\u003c/p\u003e\n\n\u003cp\u003e00:05:51:12 - 00:05:57:05\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nSo students were tuning in because that was the only connection with humans. They had\u003c/p\u003e\n\n\u003cp\u003e00:05:57:05 - 00:05:59:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwhich I think was like the only live anything.\u003c/p\u003e\n\n\u003cp\u003e00:05:59:15 - 00:06:05:06\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nYes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there\u0026#39;s a lot I\u0026#39;ve messed up in my years of youth ministry, but that is one thing that I\u0026#39;m really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn\u0026#39;t just me. That was a large team that made that happen. I could have never done that by myself.\u003c/p\u003e\n\n\u003cp\u003e00:06:20:19 - 00:06:21:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah.\u003c/p\u003e\n\n\u003cp\u003e00:06:21:10 - 00:06:26:11\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nAnd I remember that being a big part of me joining unscripted was like, we want to we\u0026#39;re making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:06:37:03 - 00:06:41:10\u003cbr\u003e\nSam Vos\u003cbr\u003e\nNow I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God\u0026#39;s doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it\u0026#39;s it could be more progressive thinking. Yeah, sure, sure. I think it also be\u003c/p\u003e\n\n\u003cp\u003e00:07:00:16 - 00:07:03:12\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nwhat I remember most was just innovative thinking,\u003c/p\u003e\n\n\u003cp\u003e00:07:03:12 - 00:07:06:01\u003cbr\u003e\nSam Vos\u003cbr\u003e\nI think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.\u003c/p\u003e\n\n\u003cp\u003e00:07:09:19 - 00:07:27:03\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nthen it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do\u003c/p\u003e\n\n\u003cp\u003e00:07:27:03 - 00:07:28:12\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nwas a really cool thing to do. It was something that got into people\u0026#39;s houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.\u003c/p\u003e\n\n\u003cp\u003e00:07:41:02 - 00:07:42:10\u003cbr\u003e\nSam Vos\u003cbr\u003e\nLacroix is all I got. So I guess hashtag world\u0026#39;s greatest drink. I don\u0026#39;t even really like Lacroix.\u003c/p\u003e\n\n\u003cp\u003e00:07:47:12 - 00:07:51:03\u003cbr\u003e\nSam Vos\u003cbr\u003e\nmy favorite drink, Lacroix. I am one of those guys. So, it\u0026#39;s just so it\u0026#39;s so refreshing every time.\u003c/p\u003e\n\n\u003cp\u003e00:07:54:23 - 00:07:59:19\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nBut then we started like building that into the nomenclature of what we did. And\u003c/p\u003e\n\n\u003cp\u003e00:08:00:07 - 00:08:03:12\u003cbr\u003e\nSam Vos\u003cbr\u003e\nworld\u0026#39;s greatest people, but this is actually hashtag the world\u0026#39;s greatest drink.\u003c/p\u003e\n\n\u003cp\u003e00:08:04:00 - 00:08:10:15\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nevery semester, we would do a hashtag world\u0026#39;s greatest drink bracket, and kids would get to vote on what that season\u0026#39;s drink we\u0026#39;re going to be like.\u003c/p\u003e\n\n\u003cp\u003e00:08:11:01 - 00:08:15:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhere when we hit the duck squeak, they had to play duck, duck, goose to it.\u003c/p\u003e\n\n\u003cp\u003e00:08:15:17 - 00:08:16:24\u003cbr\u003e\nSam Vos\u003cbr\u003e\nhashtag world\u0026#39;s Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:08:20:17 - 00:08:24:04\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\ndid an episode on pets, which is why I\u0026#39;m wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn\u0026#39;t be in person yet.\u003c/p\u003e\n\n\u003cp\u003e00:08:30:13 - 00:08:33:23\u003cbr\u003e\nSam Vos\u003cbr\u003e\nI think another very absurd thing that we did was that whole duck thing.\u003c/p\u003e\n\n\u003cp\u003e00:08:34:24 - 00:08:37:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe search for Chuck, the search for Chuck.\u003c/p\u003e\n\n\u003cp\u003e00:08:37:10 - 00:08:44:23\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nChuck, is he in there? He\u0026#39;s not here.\u003c/p\u003e\n\n\u003cp\u003e00:08:44:23 - 00:08:49:02\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nhave a mascot also something that came accidentally. Chuck the duck,\u003c/p\u003e\n\n\u003cp\u003e00:08:49:02 - 00:08:53:19\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nsci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It\u0026#39;s trying to set up a minecraft server for\u003c/p\u003e\n\n\u003cp\u003e00:09:09:03 - 00:09:16:15\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nSo Chuck got lost or kidnaped or. I don\u0026#39;t even remember now what the exact story was, except we just spent all summer looking for him, right?\u003c/p\u003e\n\n\u003cp\u003e00:09:16:15 - 00:09:25:22\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nWe if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed\u003c/p\u003e\n\n\u003cp\u003e00:09:28:00 - 00:09:40:10\u003cbr\u003e\nSam Vos\u003cbr\u003e\nall sudden Covid happened and it kind of felt like, okay, this is the reason that I\u0026#39;m supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That\u0026#39;s the thing that was actually worth everything that we did.\u003c/p\u003e\n\n\u003cp\u003e00:09:57:16 - 00:10:02:05\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nyes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don\u0026#39;t think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.\u003c/p\u003e\n\n\u003cp\u003e00:10:15:07 - 00:10:28:15\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nyou know, the interesting thing, which I don\u0026#39;t think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they\u0026#39;re in their room. They\u0026#39;re in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you\u0026#39;re thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.\u003c/p\u003e\n\n\u003cp\u003e00:10:44:07 - 00:11:00:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it\u0026#39;s all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it\u0026#39;s nothing.\u003c/p\u003e\n\n\u003cp\u003e00:11:00:15 - 00:11:06:17\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nthe ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah. \u003c/p\u003e\n\n\u003cp\u003e00:11:21:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand we were like on location and like, that was that was so fun. I thought\u003c/p\u003e\n\n\u003cp\u003e00:11:23:06 - 00:11:25:06\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nin that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn\u0026#39;t necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that\u0026#39;s going to live in perpetuity beyond you.\u003c/p\u003e\n\n\u003cp\u003e00:11:45:08 - 00:12:09:10\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\nYeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.\u003c/p\u003e\n\n\u003cp\u003e00:12:15:06 - 00:12:39:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nafter three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We\u0026#39;re like a church. Where I\u0026#39;m at now is like, we started with in person. And so  now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.\u003c/p\u003e\n\n\u003cp\u003e00:12:58:10 - 00:13:10:14\u003cbr\u003e\nSam Vos\u003cbr\u003e\nrelationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,\u003c/p\u003e\n\n\u003cp\u003e00:13:10:14 - 00:13:23:02\u003cbr\u003e\nIsaac Sutton\u003cbr\u003e\neven if, your hybrid experience doesn\u0026#39;t, kick off in the room like you want to, it might reach 1 or 2 people that wouldn\u0026#39;t, that you wouldn\u0026#39;t have reached otherwise.\u003c/p\u003e\n\n\u003cp\u003e00:13:23:02 - 00:13:30:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it\u0026#39;s preached. Right. And we don\u0026#39;t have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.\u003c/p\u003e\n\n\u003cp\u003e00:13:52:17 - 00:13:57:02\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nwe learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It\u0026#39;s a necessity. You have to figure it out. Our students are not just digital natives, they\u0026#39;re digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we\u0026#39;re missing. We\u0026#39;re missing an opportunity to speak the language of the people that we\u0026#39;re working with. so I don\u0026#39;t view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we\u0026#39;re trying to communicate to, to kids long term. Yeah. So,\u003c/p\u003e\n\n\u003cp\u003e00:14:44:10 - 00:14:50:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.\u003c/p\u003e\n\n\u003cp\u003e00:15:02:01 - 00:15:17:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nmy learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it\u0026#39;s still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders\u003c/p\u003e\n\n\u003cp\u003e00:15:31:09 - 00:15:32:21\u003cbr\u003e\nSam Vos\u003cbr\u003e\nmeans that churches exist\u003c/p\u003e\n\n\u003cp\u003e00:15:32:21 - 00:15:37:14\u003cbr\u003e\nSam Vos\u003cbr\u003e\nfor two groups of people, correct? \u003c/p\u003e\n\n\u003cp\u003e00:15:37:14 - 00:15:38:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nInsiders and outsiders. There we go.\u003c/p\u003e\n\n\u003cp\u003e00:15:37:14 - 00:15:38:16\u003cbr\u003e\nSam Vos\u003cbr\u003e\nI wonder if those those things being digital and in-person. Interact with those two groups differently.\u003c/p\u003e\n\n\u003cp\u003e00:15:45:18 - 00:16:05:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nlike, it\u0026#39;s more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.\u003c/p\u003e\n\n\u003cp\u003e00:16:05:24 - 00:16:07:11\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nYeah, yeah,\u003c/p\u003e\n\n\u003cp\u003e00:16:07:11 - 00:16:12:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That\u0026#39;s why most people get on social media nowadays is to be entertained in some form or fashion.\u003c/p\u003e\n\n\u003cp\u003e00:16:32:18 - 00:16:35:20\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nSo some kind of message or whatever on the regular? I think it\u0026#39;s super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn\u0026#39;t know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.\u003c/p\u003e\n\n\u003cp\u003e00:16:58:13 - 00:17:10:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nservicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they\u0026#39;re the next generation.\u003c/p\u003e\n\n\u003cp\u003e00:17:10:14 - 00:17:13:18\u003cbr\u003e\nDarren Sutton\u003cbr\u003e\nI subscribe to your TikTok and your YouTube. He didn\u0026#39;t pay me for that. I really would, and I am, so you should be too.\u003c/p\u003e","summary":"Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.\r\n\r\nWhile Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.\r\n\r\nWhen I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.\r\n\r\nThat being said, I'm grateful we still have access to those tools, today.\r\n\r\nBut I realized just how important Hybrid Ministry is to the next generation of teenagers.\r\n\r\nThis episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.\r\n\r\nI hope you enjoy this 100th episode special!","date_published":"2024-06-06T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/7276c2ae-83be-43fa-a99a-457a161ac710.mp3","mime_type":"audio/mpeg","size_in_bytes":25965385,"duration_in_seconds":1046}]},{"id":"9cf13c71-1693-4690-a8bb-8b11a86da1bb","title":"Episode 099: YouTube for the Long Haul","url":"https://www.hybridministry.xyz/099","content_text":"💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\nHow do you keep the momentum rolling?\nI want to share with you my full-proof Time Management Principle and system\nTwo Hacks for not dropping the ball with YouTube\nThe Number one Killer, the thing that slows youth pastors down most often\nStick around to hear the best piece of advice I've ever gotten.\n\nFULL PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/099\n\n//TIME MANAGEMENT FOR YOUTH PASTORS\nhttps://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=183s\n\n//ALL THE GEAR YOU'LL EVER NEED TO GET STARTED!\nhttps://www.hybridministry.xyz/articles/studio\n\n//HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\nhttps://www.hybridministry.xyz/articles/coaching\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 You Work too Hard for your Message to Die on your Hard Drive\n02:05 Time Management for Youth Pastors\n05:37 Hack #1: Bulk Film\n07:19 Hack #2: Delegate\n09:58 What Is the Hardest Part of keeping this going?\n11:37 The Best Advice I've ever gotten\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:29:15\nNick Clason | Hybrid Ministry\nThat kid. He has travel ball again, like he can't make it to youth coupe. And you agonized over the message that you've written and you actually particularly had him in mind. And so you're sad and you're frustrated and you're a little bit hurt that he's not going to hear this message that you crafted in a lot of ways for many of your students, but in some ways also very much just for him.\n\n00:00:29:18 - 00:01:00:23\nNick Clason | Hybrid Ministry\nAnd you work too hard to let your message just die on your hard drive after delivering it one time at youth group. Which is why if you're here and you've been following us over any of our last 8 or 9 episodes, we've been talking about YouTube for youth ministry, pre filming your messages, how to edit, how to post, how to use them for social media, how to lean into playlists, the community tab shorts, and maybe even build out your very own studio in your church and in your space.\n\n00:01:00:23 - 00:01:24:20\nNick Clason | Hybrid Ministry\nBut how? How do you start these things to reach these kids who are missing and and to lean in and create messages that will live beyond just your one time delivering it at church? How do you keep the momentum rolling? Because maybe, maybe this idea of hybrid ministry, maybe this idea of YouTube for youth ministry is intriguing to you.\n\n00:01:24:20 - 00:01:46:05\nNick Clason | Hybrid Ministry\nAnd so you muster up the energy and the courage to kind of like, get going and get started. But then you know how this goes, right? Like you will fizzle out down the road. And so in this episode, I want to talk about some key time management principles. I want to talk through two hacks that I believe can help you continue going and not lose sight of the finish line.\n\n00:01:46:07 - 00:02:08:27\nNick Clason | Hybrid Ministry\nI want to give you what I believe is the number one killer for YouTube, for youth ministry, and the thing that trips most youth pastors up. And then finally, I want you to stick around to hear the best piece of advice I've ever been given in my entire life. Welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet yet.\n\n00:02:08:28 - 00:02:35:20\nNick Clason | Hybrid Ministry\nMy name is Nick Clason. I am a youth pastor. I've been serving in youth ministry for 13.5 long student ministry years, and I am excited to talk with you today about the last piece of our YouTube for Youth Ministry playlist. And it's very simply, how do you maintain and how do you keep the momentum going? If you've gotten started, how do you keep it up?\n\n00:02:35:20 - 00:03:08:11\nNick Clason | Hybrid Ministry\nAnd the first thing that I just want to talk about is it's actually linked right here at the very top of this video, I discussed a foolproof time management system, and like the full proof ness of it, it all comes down to this core understanding. And it's this that you, my friend, are 100% responsible for your time. If you want to lean in and make this YouTube for youth ministry thing happen and stick, then you have to come to the realization and understanding that it is up to you.\n\n00:03:08:11 - 00:03:35:00\nNick Clason | Hybrid Ministry\nIt's not the amount of, meetings that you have with your church staff or your senior pastor. Like if this is a priority to you, then you need to make it a priority. You have to choose to happen to it and not let your calendar happen to you. And so if you want to start pre filming your messages, it is going to take some energy and some effort and some scheduling on your part.\n\n00:03:35:03 - 00:04:02:27\nNick Clason | Hybrid Ministry\nYeah. Does this matter. Is it important like can you continue to get away with the lazy like showing up a youth group and delivering your message and giving it to the students? Like, of course you can do that. And for the record, it's not lazy, right? Like but I mean, what I mean by lazy is like, this is going to take another gear to get ahead to pre film, to sit down in front of camera, to edit, to post, to put the planning in.\n\n00:04:03:04 - 00:04:28:18\nNick Clason | Hybrid Ministry\nLike it's important because you and your message and what God has laid in your heart to share with your students. It is important. And when that kid has travel ball, he just doesn't hear it because he doesn't have any other way to access it. Currently. Right now, most youth ministries are operating under the assumption that they are in a, cable TV type of schedule.\n\n00:04:28:18 - 00:04:50:19\nNick Clason | Hybrid Ministry\nIf you want to hear this message, then you have to come to youth group at a particular time. And if you don't come to youth group at that particular time, well, then you're not going to hear it. And so I believe that we can begin to adapt to culture and create more of an on demand moment, because that kid and his travel ball schedule is just it's probably not going to let up.\n\n00:04:50:22 - 00:05:19:24\nNick Clason | Hybrid Ministry\nAnd while most of us as youth pastors are hoping will happen, is that he will just see and prioritize youth group the way that we want him to see and prioritize youth group and start coming to our things. And that would be great. But but if that doesn't happen, what is the plan and what is the strategy to still get the message of hope of the gospel, the one that you've worked so hard on, for them to be able to still hear it and learn it and hear your heart.\n\n00:05:19:26 - 00:05:45:06\nNick Clason | Hybrid Ministry\nAnd so you are 100% responsible for the time in your time management. So what are you going to do about it? If you haven't yet, head to that link that I pointed out just a second ago, and check out my foolproof time management system so that you can start blocking your time ahead of time. So here one of the hacks, one of two, hack number one, when it comes down to all of this is book film your messages.\n\n00:05:45:06 - 00:06:09:26\nNick Clason | Hybrid Ministry\nSo for example, if you are in a series, you're in a four part series on Kings and you're going to talk about King David, King Joash, King or boom. And of course, everyone's favorite king, King Hezekiah. And you've got all those messages built out. Then sit down one day for probably 2 or 3 hours and film all of those messages in one sitting, right?\n\n00:06:09:28 - 00:06:35:28\nNick Clason | Hybrid Ministry\nMaybe bring some wardrobe changes so you're not wearing the same clothes, maybe a couple hats, so that you can swap those things out and then capture all four of those messages in sequence in a row. And then if you do that and you're far enough in advance, you will then have probably another month or six weeks before you have to turn around and film your next book crop of series messages.\n\n00:06:35:28 - 00:07:03:23\nNick Clason | Hybrid Ministry\nAnd so that is that's hack number one. But again, back to the time management piece. You're going to have to put that on a calendar. And you're also going to have to put on a calendar the need to create and craft in and put together your manuscript. So if you haven't checked out in the very last episode of episode 098, hybridministry.xyz/098, we have linked on there teleprompters and tripod so that you can actually just type out your entire message and put it on a teleprompter.\n\n00:07:04:00 - 00:07:34:02\nNick Clason | Hybrid Ministry\nSit down. Even if you do it, still direct to your phone and, capture your message direct to camera and into your students and help them understand this message of hope and Jesus and, have the the cure for travel ball. The other hack that I have is delegate as much as you can. You know, one of the things that we do, beyond just capturing our long form messages, is that we do a weekly social media challenge, and so we get our students to come together.\n\n00:07:34:02 - 00:07:53:09\nNick Clason | Hybrid Ministry\nAnd thankfully, we have our studio space, which I showed you in last week's episode as well. And we, let our students kind of create content for our social media channels. And so we capture them and, and have a fun time watching them, kind of like, you know, do challenges and work together and work with each other.\n\n00:07:53:11 - 00:08:19:06\nNick Clason | Hybrid Ministry\nBut what I've done is I've actually handed the entire planning of that shooting of that, capturing of that, and then uploading of all of that content into our Google Drive, all those things off to an intern. And it's taken some time and we've had to get him up to speed on it. But now every single Wednesday night, he knows that one of his primary duties and responsibilities is to figure out the social challenge from start to finish.\n\n00:08:19:06 - 00:08:41:15\nNick Clason | Hybrid Ministry\nAnd then on Thursday morning, I pull up in Google Drive and I edit whatever he has created for me. Sometimes I edit it using Adobe Premiere Pro, but other times I'm actually able to just edit it completely on my cell phone. And so if you're able to hand off and delegate some of those things that listen, it's an intern, so you can get yourself an intern, you can do a high level volunteer hack.\n\n00:08:41:15 - 00:09:15:18\nNick Clason | Hybrid Ministry\nYou can even use a high level student. And so all of this does not have to fall to you fall on your plate. Right. And so if you have the ability to hand some of these things off, to create some checklist, to, to have some gear that you could use, that you can hand to other people to help create and lean into some of the social ability, which, by the way, if you don't have the chance to sit down direct to camera and and book, film your messages like I get it, but you can capture students on social media every single time you meet, like there's nothing stopping you from doing at least that\n\n00:09:15:18 - 00:09:50:21\nNick Clason | Hybrid Ministry\nlevel. And that measure of social media, which, by the way, all of this is laid out, detailed and outlined for you in my 100% completely free hybrid strategy guide is right here, linked on screen, also linked down below in the show notes. If you want some help getting going on all of this with some links to some some gear, some basic getting started gear and some ideas for how to lean in and use the social challenge and capture content with you, your staff, your the rest of your church staff, your leaders like all of that is laid out for you completely in this complete hybrid strategy guide.\n\n00:09:50:21 - 00:10:11:08\nNick Clason | Hybrid Ministry\nI would love to have you check that out. It would be an honor if you downloaded it and used it and checked it out. But the last piece here is what is the thing that kills you? What is the thing that kills most youth pastors? What is the thing that kills most content creators when it comes to capturing messages or capturing videos and then posting them?\n\n00:10:11:08 - 00:10:31:07\nNick Clason | Hybrid Ministry\nAnd it's this it's it's editing. Like editing. It's hard. Takes a lot of work. I actually had a guy last night reach out. I had done, like a slideshow for a memorial service and he said, hey, that was beautiful. Like, what did you use? And a lot of times people, they're just looking for shortcuts and and the best things like there are no shortcuts, right?\n\n00:10:31:07 - 00:10:57:12\nNick Clason | Hybrid Ministry\nLike I use Adobe Premiere Pro and Adobe After Effects and like that's not always the most accessible thing. And so here's the good news. Like editing is tricky and you can do as much editing or as little editing as you want. Just get the message out there. However, if you are looking for some advice, if you are looking for some custom coaching for someone to come in and help you where you are, I would love to do that with you and for you.\n\n00:10:57:12 - 00:11:17:11\nNick Clason | Hybrid Ministry\nIn fact, you Check out the link down in the description below. You can see some of the pricing on that typically, but right now I'm actually offering a couple more spots completely for free. all I ask is that you use my service and that you give, a good review if you believe that what I have offered is actually worth a good review.\n\n00:11:17:14 - 00:11:39:03\nNick Clason | Hybrid Ministry\nBut I would love to help you. Like, if you're feeling stuck and you're not exactly sure where to turn, reach out. We would love to have conversation with you and figure out what hybrid ministry can look like in your church and in your youth ministry strategy. My friend Matt Johnson, he was on the very first couple of episodes of this podcast.\n\n00:11:39:03 - 00:11:57:23\nNick Clason | Hybrid Ministry\nHe was actually a co-host for a while before he moved and kind of was unable to logistically, continue being on the podcast. But I asked him, I said, hey, man, I'm thinking about starting a podcast. What do you think? And I was like, what do I need to know? What do I need to do? And he gave me some, you know, some basic gear advice and some basic other advice.\n\n00:11:57:23 - 00:12:12:09\nNick Clason | Hybrid Ministry\nAnd he said, but you know, my my number one piece of advice. And I was like, yeah, of course. He said, just get started. Like, you can sit and you can plan and you can do all this stuff. He's like, but you will learn so much more if you just get started. And we've gone through it. All right.\n\n00:12:12:09 - 00:12:37:23\nNick Clason | Hybrid Ministry\nWe've talked about YouTube for youth ministry, the philosophy of pre filming versus live streaming, how to edit, how to post, how to create social, how do you use other features on YouTube, maybe even building out a full studio in your space. But at the end of the day, just get started. You know? Speaking of Matt, he was with me at the very beginning of this podcast, and next episode is my 100 episode.\n\n00:12:37:23 - 00:12:59:22\nNick Clason | Hybrid Ministry\nIt's a little bit more of like an interview and documentary style. We're going to lean and actually talk about, the, the show that the church I was at that we created during Covid and talk about many of the hybrid ministry principles that have sort of come out of it. So that video and that episode is next. If you're watching on YouTube, it'll be links right here on this end card on screen.\n\n00:12:59:29 - 00:13:11:07\nNick Clason | Hybrid Ministry\nI would love for you to check that out. Don't forget, and as always, as we're making digital discipleship easy, possible and accessible, I want you to stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nHow do you keep the momentum rolling?\u003cbr\u003e\nI want to share with you my full-proof Time Management Principle and system\u003cbr\u003e\nTwo Hacks for not dropping the ball with YouTube\u003cbr\u003e\nThe Number one Killer, the thing that slows youth pastors down most often\u003cbr\u003e\nStick around to hear the best piece of advice I\u0026#39;ve ever gotten.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFULL PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/099\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/099\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TIME MANAGEMENT FOR YOUTH PASTORS\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=xlS1kWcQBS8\u0026t=183s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=183s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ALL THE GEAR YOU\u0026#39;LL EVER NEED TO GET STARTED!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 You Work too Hard for your Message to Die on your Hard Drive\u003cbr\u003e\n02:05 Time Management for Youth Pastors\u003cbr\u003e\n05:37 Hack #1: Bulk Film\u003cbr\u003e\n07:19 Hack #2: Delegate\u003cbr\u003e\n09:58 What Is the Hardest Part of keeping this going?\u003cbr\u003e\n11:37 The Best Advice I\u0026#39;ve ever gotten\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:29:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat kid. He has travel ball again, like he can\u0026#39;t make it to youth coupe. And you agonized over the message that you\u0026#39;ve written and you actually particularly had him in mind. And so you\u0026#39;re sad and you\u0026#39;re frustrated and you\u0026#39;re a little bit hurt that he\u0026#39;s not going to hear this message that you crafted in a lot of ways for many of your students, but in some ways also very much just for him.\u003c/p\u003e\n\n\u003cp\u003e00:00:29:18 - 00:01:00:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd you work too hard to let your message just die on your hard drive after delivering it one time at youth group. Which is why if you\u0026#39;re here and you\u0026#39;ve been following us over any of our last 8 or 9 episodes, we\u0026#39;ve been talking about YouTube for youth ministry, pre filming your messages, how to edit, how to post, how to use them for social media, how to lean into playlists, the community tab shorts, and maybe even build out your very own studio in your church and in your space.\u003c/p\u003e\n\n\u003cp\u003e00:01:00:23 - 00:01:24:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut how? How do you start these things to reach these kids who are missing and and to lean in and create messages that will live beyond just your one time delivering it at church? How do you keep the momentum rolling? Because maybe, maybe this idea of hybrid ministry, maybe this idea of YouTube for youth ministry is intriguing to you.\u003c/p\u003e\n\n\u003cp\u003e00:01:24:20 - 00:01:46:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you muster up the energy and the courage to kind of like, get going and get started. But then you know how this goes, right? Like you will fizzle out down the road. And so in this episode, I want to talk about some key time management principles. I want to talk through two hacks that I believe can help you continue going and not lose sight of the finish line.\u003c/p\u003e\n\n\u003cp\u003e00:01:46:07 - 00:02:08:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI want to give you what I believe is the number one killer for YouTube, for youth ministry, and the thing that trips most youth pastors up. And then finally, I want you to stick around to hear the best piece of advice I\u0026#39;ve ever been given in my entire life. Welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet yet.\u003c/p\u003e\n\n\u003cp\u003e00:02:08:28 - 00:02:35:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMy name is Nick Clason. I am a youth pastor. I\u0026#39;ve been serving in youth ministry for 13.5 long student ministry years, and I am excited to talk with you today about the last piece of our YouTube for Youth Ministry playlist. And it\u0026#39;s very simply, how do you maintain and how do you keep the momentum going? If you\u0026#39;ve gotten started, how do you keep it up?\u003c/p\u003e\n\n\u003cp\u003e00:02:35:20 - 00:03:08:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the first thing that I just want to talk about is it\u0026#39;s actually linked right here at the very top of this video, I discussed a foolproof time management system, and like the full proof ness of it, it all comes down to this core understanding. And it\u0026#39;s this that you, my friend, are 100% responsible for your time. If you want to lean in and make this YouTube for youth ministry thing happen and stick, then you have to come to the realization and understanding that it is up to you.\u003c/p\u003e\n\n\u003cp\u003e00:03:08:11 - 00:03:35:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s not the amount of, meetings that you have with your church staff or your senior pastor. Like if this is a priority to you, then you need to make it a priority. You have to choose to happen to it and not let your calendar happen to you. And so if you want to start pre filming your messages, it is going to take some energy and some effort and some scheduling on your part.\u003c/p\u003e\n\n\u003cp\u003e00:03:35:03 - 00:04:02:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYeah. Does this matter. Is it important like can you continue to get away with the lazy like showing up a youth group and delivering your message and giving it to the students? Like, of course you can do that. And for the record, it\u0026#39;s not lazy, right? Like but I mean, what I mean by lazy is like, this is going to take another gear to get ahead to pre film, to sit down in front of camera, to edit, to post, to put the planning in.\u003c/p\u003e\n\n\u003cp\u003e00:04:03:04 - 00:04:28:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike it\u0026#39;s important because you and your message and what God has laid in your heart to share with your students. It is important. And when that kid has travel ball, he just doesn\u0026#39;t hear it because he doesn\u0026#39;t have any other way to access it. Currently. Right now, most youth ministries are operating under the assumption that they are in a, cable TV type of schedule.\u003c/p\u003e\n\n\u003cp\u003e00:04:28:18 - 00:04:50:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you want to hear this message, then you have to come to youth group at a particular time. And if you don\u0026#39;t come to youth group at that particular time, well, then you\u0026#39;re not going to hear it. And so I believe that we can begin to adapt to culture and create more of an on demand moment, because that kid and his travel ball schedule is just it\u0026#39;s probably not going to let up.\u003c/p\u003e\n\n\u003cp\u003e00:04:50:22 - 00:05:19:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd while most of us as youth pastors are hoping will happen, is that he will just see and prioritize youth group the way that we want him to see and prioritize youth group and start coming to our things. And that would be great. But but if that doesn\u0026#39;t happen, what is the plan and what is the strategy to still get the message of hope of the gospel, the one that you\u0026#39;ve worked so hard on, for them to be able to still hear it and learn it and hear your heart.\u003c/p\u003e\n\n\u003cp\u003e00:05:19:26 - 00:05:45:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you are 100% responsible for the time in your time management. So what are you going to do about it? If you haven\u0026#39;t yet, head to that link that I pointed out just a second ago, and check out my foolproof time management system so that you can start blocking your time ahead of time. So here one of the hacks, one of two, hack number one, when it comes down to all of this is book film your messages.\u003c/p\u003e\n\n\u003cp\u003e00:05:45:06 - 00:06:09:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo for example, if you are in a series, you\u0026#39;re in a four part series on Kings and you\u0026#39;re going to talk about King David, King Joash, King or boom. And of course, everyone\u0026#39;s favorite king, King Hezekiah. And you\u0026#39;ve got all those messages built out. Then sit down one day for probably 2 or 3 hours and film all of those messages in one sitting, right?\u003c/p\u003e\n\n\u003cp\u003e00:06:09:28 - 00:06:35:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nMaybe bring some wardrobe changes so you\u0026#39;re not wearing the same clothes, maybe a couple hats, so that you can swap those things out and then capture all four of those messages in sequence in a row. And then if you do that and you\u0026#39;re far enough in advance, you will then have probably another month or six weeks before you have to turn around and film your next book crop of series messages.\u003c/p\u003e\n\n\u003cp\u003e00:06:35:28 - 00:07:03:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that is that\u0026#39;s hack number one. But again, back to the time management piece. You\u0026#39;re going to have to put that on a calendar. And you\u0026#39;re also going to have to put on a calendar the need to create and craft in and put together your manuscript. So if you haven\u0026#39;t checked out in the very last episode of episode 098, hybridministry.xyz/098, we have linked on there teleprompters and tripod so that you can actually just type out your entire message and put it on a teleprompter.\u003c/p\u003e\n\n\u003cp\u003e00:07:04:00 - 00:07:34:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSit down. Even if you do it, still direct to your phone and, capture your message direct to camera and into your students and help them understand this message of hope and Jesus and, have the the cure for travel ball. The other hack that I have is delegate as much as you can. You know, one of the things that we do, beyond just capturing our long form messages, is that we do a weekly social media challenge, and so we get our students to come together.\u003c/p\u003e\n\n\u003cp\u003e00:07:34:02 - 00:07:53:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd thankfully, we have our studio space, which I showed you in last week\u0026#39;s episode as well. And we, let our students kind of create content for our social media channels. And so we capture them and, and have a fun time watching them, kind of like, you know, do challenges and work together and work with each other.\u003c/p\u003e\n\n\u003cp\u003e00:07:53:11 - 00:08:19:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut what I\u0026#39;ve done is I\u0026#39;ve actually handed the entire planning of that shooting of that, capturing of that, and then uploading of all of that content into our Google Drive, all those things off to an intern. And it\u0026#39;s taken some time and we\u0026#39;ve had to get him up to speed on it. But now every single Wednesday night, he knows that one of his primary duties and responsibilities is to figure out the social challenge from start to finish.\u003c/p\u003e\n\n\u003cp\u003e00:08:19:06 - 00:08:41:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then on Thursday morning, I pull up in Google Drive and I edit whatever he has created for me. Sometimes I edit it using Adobe Premiere Pro, but other times I\u0026#39;m actually able to just edit it completely on my cell phone. And so if you\u0026#39;re able to hand off and delegate some of those things that listen, it\u0026#39;s an intern, so you can get yourself an intern, you can do a high level volunteer hack.\u003c/p\u003e\n\n\u003cp\u003e00:08:41:15 - 00:09:15:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can even use a high level student. And so all of this does not have to fall to you fall on your plate. Right. And so if you have the ability to hand some of these things off, to create some checklist, to, to have some gear that you could use, that you can hand to other people to help create and lean into some of the social ability, which, by the way, if you don\u0026#39;t have the chance to sit down direct to camera and and book, film your messages like I get it, but you can capture students on social media every single time you meet, like there\u0026#39;s nothing stopping you from doing at least that\u003c/p\u003e\n\n\u003cp\u003e00:09:15:18 - 00:09:50:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nlevel. And that measure of social media, which, by the way, all of this is laid out, detailed and outlined for you in my 100% completely free hybrid strategy guide is right here, linked on screen, also linked down below in the show notes. If you want some help getting going on all of this with some links to some some gear, some basic getting started gear and some ideas for how to lean in and use the social challenge and capture content with you, your staff, your the rest of your church staff, your leaders like all of that is laid out for you completely in this complete hybrid strategy guide.\u003c/p\u003e\n\n\u003cp\u003e00:09:50:21 - 00:10:11:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI would love to have you check that out. It would be an honor if you downloaded it and used it and checked it out. But the last piece here is what is the thing that kills you? What is the thing that kills most youth pastors? What is the thing that kills most content creators when it comes to capturing messages or capturing videos and then posting them?\u003c/p\u003e\n\n\u003cp\u003e00:10:11:08 - 00:10:31:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd it\u0026#39;s this it\u0026#39;s it\u0026#39;s editing. Like editing. It\u0026#39;s hard. Takes a lot of work. I actually had a guy last night reach out. I had done, like a slideshow for a memorial service and he said, hey, that was beautiful. Like, what did you use? And a lot of times people, they\u0026#39;re just looking for shortcuts and and the best things like there are no shortcuts, right?\u003c/p\u003e\n\n\u003cp\u003e00:10:31:07 - 00:10:57:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLike I use Adobe Premiere Pro and Adobe After Effects and like that\u0026#39;s not always the most accessible thing. And so here\u0026#39;s the good news. Like editing is tricky and you can do as much editing or as little editing as you want. Just get the message out there. However, if you are looking for some advice, if you are looking for some custom coaching for someone to come in and help you where you are, I would love to do that with you and for you.\u003c/p\u003e\n\n\u003cp\u003e00:10:57:12 - 00:11:17:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn fact, you Check out the link down in the description below. You can see some of the pricing on that typically, but right now I\u0026#39;m actually offering a couple more spots completely for free. all I ask is that you use my service and that you give, a good review if you believe that what I have offered is actually worth a good review.\u003c/p\u003e\n\n\u003cp\u003e00:11:17:14 - 00:11:39:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut I would love to help you. Like, if you\u0026#39;re feeling stuck and you\u0026#39;re not exactly sure where to turn, reach out. We would love to have conversation with you and figure out what hybrid ministry can look like in your church and in your youth ministry strategy. My friend Matt Johnson, he was on the very first couple of episodes of this podcast.\u003c/p\u003e\n\n\u003cp\u003e00:11:39:03 - 00:11:57:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHe was actually a co-host for a while before he moved and kind of was unable to logistically, continue being on the podcast. But I asked him, I said, hey, man, I\u0026#39;m thinking about starting a podcast. What do you think? And I was like, what do I need to know? What do I need to do? And he gave me some, you know, some basic gear advice and some basic other advice.\u003c/p\u003e\n\n\u003cp\u003e00:11:57:23 - 00:12:12:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd he said, but you know, my my number one piece of advice. And I was like, yeah, of course. He said, just get started. Like, you can sit and you can plan and you can do all this stuff. He\u0026#39;s like, but you will learn so much more if you just get started. And we\u0026#39;ve gone through it. All right.\u003c/p\u003e\n\n\u003cp\u003e00:12:12:09 - 00:12:37:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWe\u0026#39;ve talked about YouTube for youth ministry, the philosophy of pre filming versus live streaming, how to edit, how to post, how to create social, how do you use other features on YouTube, maybe even building out a full studio in your space. But at the end of the day, just get started. You know? Speaking of Matt, he was with me at the very beginning of this podcast, and next episode is my 100 episode.\u003c/p\u003e\n\n\u003cp\u003e00:12:37:23 - 00:12:59:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIt\u0026#39;s a little bit more of like an interview and documentary style. We\u0026#39;re going to lean and actually talk about, the, the show that the church I was at that we created during Covid and talk about many of the hybrid ministry principles that have sort of come out of it. So that video and that episode is next. If you\u0026#39;re watching on YouTube, it\u0026#39;ll be links right here on this end card on screen.\u003c/p\u003e\n\n\u003cp\u003e00:12:59:29 - 00:13:11:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI would love for you to check that out. Don\u0026#39;t forget, and as always, as we\u0026#39;re making digital discipleship easy, possible and accessible, I want you to stay hybrid.\u003c/p\u003e","summary":"How do you keep the momentum rolling?\r\nI want to share with you my full-proof Time Management Principle and system\r\nTwo Hacks for not dropping the ball with YouTube\r\nThe Number one Killer, the thing that slows youth pastors down most often\r\nStick around to hear the best piece of advice I've ever gotten ","date_published":"2024-05-30T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/9cf13c71-1693-4690-a8bb-8b11a86da1bb.mp3","mime_type":"audio/mpeg","size_in_bytes":19174817,"duration_in_seconds":798}]},{"id":"086ae288-a1ff-4e26-89ea-9968f385f2cf","title":"Episode 098: Ultimate Guide: Audio, Lighting, Camera and Set Design for Church YouTube","url":"https://www.hybridministry.xyz/098","content_text":"🎙️ Church YouTube Studio Guide🎙️\n\nhttps://www.hybridministry.xyz/articles/studio\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\nCheck out our ultimate guide for setting up your church youth ministry YouTube studio with the best audio, lighting, camera, and set design recommendations! Enhance the quality of your online services and reach more viewers with professional tips and recommendations. Whether you're a beginner or looking to upgrade your current setup, this video has everything you need to create an engaging and impactful virtual church experience. Watch now and take your church's online presence to the next level!\n\nFULL PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/098\n\n//YOUTUBE VIDEO\nhttps://youtu.be/yVT1xvh9-5k\n\n//CHURCH YOUTUBE STUDIO GUIDE\nhttps://www.hybridministry.xyz/articles/studio\n\n//[FREE] HYBRID MINISTRY STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//YOUTUBE COACHING [FREE!]\nhttps://www.hybridministry.xyz/articles/coaching \n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Are you ready for another level?\n01:56 Optimizing Space for a YouTube Set and Decoration Recommendations\n05:32 Best Camera Gear for Churches\n07:35 Lighting for Youth Ministry YouTube Channels\n08:43 Audio for Church YouTube Channels\n12:18 Which to start with if you can't afford them all at once?\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:02:06\nNick Clason\nYouTube for\n\n00:00:02:06 - 00:00:07:07\nNick Clason\nyouth ministry. We're actually in the eighth and now second to last\n\n00:00:07:07 - 00:00:22:29\nNick Clason\nepisode of our playlist titled YouTube for Youth Ministry linked right here on screen. If you're watching on YouTube and in this playlist, I've explained to you the value of pre filming your messages, how to edit your videos, and exploring the other features available to you\n\n00:00:22:29 - 00:00:23:27\nNick Clason\nin YouTube.\n\n00:00:23:29 - 00:00:43:18\nNick Clason\nWhat if you've started doing those things and now you're ready to take it to the next level? You see, in my 100% completely free guide to Hybrid Ministry links right here on screen and down below in the show notes, I tell you how you can get started filming content on YouTube for under $100. But what if? What if you have a little bit of budget?\n\n00:00:43:21 - 00:00:48:21\nNick Clason\nLike what if you see the ultimate value in all of this and you're ready to take it to the next level?\n\n00:00:48:21 - 00:01:01:23\nNick Clason\nWell, in this episode, I want to take you on a tour of the set that we have built in our student ministry. You ready to invest? You ready to spend a little bit of money? I can get you all up and going for less than $5,000.\n\n00:01:01:24 - 00:01:24:19\nNick Clason\nDon't freak out on the sticker shock if you're interested in some of these things, because if you do want something cheap, I can actually offer you some coaching right now at a 100% completely free rate for just the first few people. So if you're interested, click down below, inquire to see if that is still available so I can help you begin to hybridize your ministry and reach more students with the effort that you're putting in.\n\n00:01:24:19 - 00:01:25:28\nNick Clason\nAs a youth pastor\n\n00:01:25:28 - 00:01:39:19\nNick Clason\nwith the message of hope and with the message of Jesus. But this studio thing, it's it's a next level type of thing. So I'm going to give you a tour, share with you some examples and some videos, and walk through every single piece of gear in every single element. And\n\n00:01:39:19 - 00:01:43:12\nNick Clason\nthen finally I'm going to rank those different elements because we're going to be talking about the set.\n\n00:01:43:12 - 00:01:57:01\nNick Clason\nWe're going to be talking about the camera, we're going to be talking about audio, and we're going to be talking about lighting. What's most important, if you can't spend it all right now, how should you prioritize? We're going to dive into it. Welcome to the Hybrid Ministry Show.\n\n00:01:57:01 - 00:02:04:26\nNick Clason\nAnd in this episode linked down below is a complete blog of every single piece of gear that I have built in the studio.\n\n00:02:04:28 - 00:02:26:11\nNick Clason\nAnd we're just going to walk through it. and so first we're going to talk and work through just the set, like just what's going on, where it is like what things look like. And so what I did, like I said, link down below in the blog. I did, some blackout curtains. We had two big windows in the room that we converted into a studio space.\n\n00:02:26:11 - 00:02:29:12\nNick Clason\nSo I got blackout curtains, which would help me kind of\n\n00:02:29:12 - 00:02:48:16\nNick Clason\ncontrol the lighting. And so I had to buy some curtain rod. So, we have a gold curtain rod, and then also got some white, thermal insulated curtains. You can see both of those links in the blog. also, I got a peel and stick wallpaper, brick wall paper, which was absolutely meticulous to hang.\n\n00:02:48:16 - 00:03:16:21\nNick Clason\nAnd then it didn't stay hung on the wall. So I actually ended up just going to Home Depot and buying a panel of, brick there. And we just did that as well instead of the the peeling stick wallpaper, but whatever you might want. And so what that did was that created for us sort of like a brick in the corner of one of the the living or in one of the, corners of one of the rooms created a brick kind of vibe, like, we also did some, like, neon signs and stuff like that, and then I don't have those linked.\n\n00:03:16:28 - 00:03:35:20\nNick Clason\nbut if that's something you're interested in, you can go shopping. We got a custom one made. then I created another section of our room, another section of our space with, like, a kind of like a photo background. And so I got the the ten by ten photo backdrop stand, and then the photo kind of, studio fabric that just rolls down.\n\n00:03:35:20 - 00:04:01:07\nNick Clason\nAnd we use that for a lot of, like, standing sets and a lot of, teaching videos, especially where we want to have a lot of text off to the side or, or behind us. And so I really, really like that one for, for those types of like educational or informational videos. And then the other like corner the corner that's kind of opposite the brick so that you if you're counting, we got brick and then we got the photo backdrop and then the white, we got a white wall as like a corner.\n\n00:04:01:09 - 00:04:20:01\nNick Clason\nand I'm not going to link any of this below, but we just used white paint. So go to Home Depot, get some white paint, and then create whatever sort of decor you want. And again, I'm not going to link every single thing because I didn't buy all of this stuff. Like we repurposed some furniture and we repurposed some shelving and we repurposed some decor.\n\n00:04:20:05 - 00:04:40:25\nNick Clason\nWe bought some decor. but like one fun thing we did is we, we have like, mugs. And so we'll use a different mug every single one of our teaching videos. This is a little kind of like Easter egg type of thing, but but we had a student who, like, brought a bunch in as, like a donation. or I've just found random things like on, on Amazon or Walmart.com.\n\n00:04:40:25 - 00:05:02:09\nNick Clason\nAnd if I'm looking, I just might search something like, you know, teenage boy room or teenage girl room decor. I don't know, you know what? What's in these days? And so I'm a 34 year old youth pastor, but but searching that type of stuff, we've come up with these like Spiderman, kind of like neon lights and, just, you know, some other, like, kitschy, kind of like, tchotchke type of things.\n\n00:05:02:12 - 00:05:18:01\nNick Clason\nso you'll see, like prior to this, you know, if you're watching here on YouTube, prior to this, we would just kind of film anywhere we could find usually, like in one of our offices. and because our offices are already decorated, it sort of created a little bit of a set. But now we have our own set.\n\n00:05:18:01 - 00:05:39:18\nNick Clason\nLike, we've been able to create sets that look a little bit more like this or like this, and looks just a little bit more meaningful, a little bit more purposeful. And of course, the nice part, right, is that you don't supplant someone from their office when you're getting ready to film. next we'll talk about camera. And I've been mentioning mentioning it here, in this playlist, the Sony ZVE-10.\n\n00:05:39:20 - 00:05:59:01\nNick Clason\nwe use it. It's phenomenal. It's a fantastic, valued $699. It's linked in the blog down below. and then we also got a, tripod for about a little over $100. So $111 is what this one I found here. Walmart is comparable. And then we got a teleprompter. you're also going to need like an iPad.\n\n00:05:59:04 - 00:06:15:08\nNick Clason\nif you want to do the teleprompter type of thing. and then I just use a free app, out of the App store, where we can, like, script out all of our messages, type them out and put them on a teleprompter, and then, walk them through. And just a little hack, at about 11 or 12 speed.\n\n00:06:15:08 - 00:06:36:25\nNick Clason\nAnd every teleprompter is going to be different. But the particular app we're on 11 or 12 speed and then like two, a 2000 to 2400 word seems to be the sweet spot for length of video for YouTube. I try to keep our YouTube videos, that we pre film anywhere between 10 and 15 minutes at the absolute maximum.\n\n00:06:36:27 - 00:06:46:03\nNick Clason\nand you'll notice like this is a difference between one being shot on a cell phone, his cell phone. And here's one. Once we started using the, the Sony ZVE-10\n\n00:06:46:03 - 00:06:53:20\nNick Clason\nalso, I'm going to cut you to a clip in just second. this is one without me scripting it. Some kind of just, like, ad libbing it and talking to the camera.\n\n00:06:53:23 - 00:07:02:16\nNick Clason\nand then the next one right behind it is going to be one of me actually using, a teleprompter. How do you find\n\n00:07:02:16 - 00:07:20:08\nNick Clason\ntrue friends who believe what you believe and allow you to enter into a community of, like minded people who think the way you think, leave the way you believe, and like the things you like.\n\n00:07:20:10 - 00:07:46:02\nNick Clason\nGod won't give you more than you can handle. Have you ever heard that before? Well, spoiler it's actually 100% inaccurate. All right, now let's talk about lighting. So, we bought some different like lighting boxes. So I got the apurture light box. 30120 12 by 48 at $69 value. And then also the apurture light octa dome 120.\n\n00:07:46:02 - 00:08:12:16\nNick Clason\nThat's $129, as well as some different stands. So we got the show Maven ten foot light C stand. That's 119.99 And then the newer professional photography studio stand for light reflectors that, I think there's two of those for $40.99. Those are kind of the, the things to go with the lighting. But then we got apurture, Amaran, and apurture, Amaran 100 x bicolor, and then 200 x.\n\n00:08:12:18 - 00:08:30:20\nNick Clason\nThe 200 x was $349, and the $249 was was of the one. And so, this is example like you'll see here on screen of us doing it without the lighting, we would just use either natural lighting or like a ring light. and in some cases it was pretty bad. but then this right here is\n\n00:08:30:20 - 00:08:39:18\nNick Clason\nonce we started using these lights and this is one of the most important things that that we did, to really, I think, level up some of our quality and production.\n\n00:08:40:12 - 00:09:03:14\nNick Clason\nbut the last and perhaps, well, not perhaps definite, the, the most expensive, is what we did for the audio rig. so we got to focus, right, Scarlett? Two eye, two USB audio interface, third gen. actually, we didn't get that one. This is, a two channel, one. So if you have two people on camera, and you need two audio inputs, this one is $189.99.\n\n00:09:03:16 - 00:09:26:29\nNick Clason\nthe one that we got, though is the focus, right? Scarlett? 18i8 In-n-out USB audio interface, third gen that has four audio inputs and that one a little bit more expensive at $359.99. and then we used, the Sennheiser EW 112P G4 portable wireless lavalier microphone. those that's where the expense comes in, right.\n\n00:09:26:29 - 00:09:34:15\nNick Clason\nLike and you'll see this this is like Stephen A Smith wears this on ESPN on TV. But $699.95 we bought\n\n00:09:34:15 - 00:09:51:06\nNick Clason\nthree of them. so we have three different people on camera and on microphone at any given time. but honestly, we typically only use it for like one sometimes maybe two for do, some social media type filming where we do some sort of banter back and forth.\n\n00:09:51:11 - 00:10:09:23\nNick Clason\nso depending on however many you want of those, if you want one, it's, you know, $699, but if you want 2 or 3, obviously it's going to make that more expensive. And then we also did get a shotgun microphone. my friend who is an audio engineer said, I like to put a shotgun microphone there too, just in case something happens with the wireless packs.\n\n00:10:09:26 - 00:10:33:13\nNick Clason\nyou still got something. And so the shotgun mic, the Sennheiser MKE 600 shotgun mic with an XLR plug into a jack of 18 18 inch cable is $329. And we do use that a lot, especially with students, because the, lavalier microphones, while they are portable, they do need to be plugged into the focus, right? Which does need to be plugged into a wall.\n\n00:10:33:15 - 00:10:47:11\nNick Clason\nMeanwhile, the Sennheiser shotgun microphone is battery powered, so we can take that kind of like out on the street and do a little bit more, quote unquote, like man on the street type of stuff. and then of course, the last thing you're going to need is you're going to need some good headphones. And so here's what I recommend.\n\n00:10:47:11 - 00:11:06:03\nNick Clason\nSennheiser HD 569, a closed back wired headphones at 199 95. Now, listen, I get it. It's expensive. And you're looking at this know does this really make a difference? Well here let me show you what the audio, if you're listening, is you're going to be out here. This is what the audio sounded like with just a little bit of an elevated upgrade.\n\n00:11:06:03 - 00:11:25:28\nNick Clason\nThis out of my iBook, less than $100 microphone, filming direct camera. This is what it sounded like. And then directly following it is going to be. Once we started using the focus, right. And some of the other microphones and stuff that I just recommend. So check it out. Like what do you want to do when you grow up?\n\n00:11:26:00 - 00:11:51:23\nNick Clason\nLike, have you ever really thought about what you're going to do with your life? In this video, we're going to explore the value of the final word. So as you can see, it definitely does make a difference. Now here's the thing, right? Keep in mind if you're like, dude, that's a lot, I understand, I get it, okay? And you may not be in a spot where you want to level your gear up to the spot.\n\n00:11:51:25 - 00:12:11:17\nNick Clason\nLet's just be honest, most of the videos that you're going to be showing to students, like they're going to be probably watching them on their cell phones, and so does the 4K quality matter. Like probably not. You know, in some cases, does audio quality really matter? I, I, I think audio really matters. And so that's, that's why I want to rank this.\n\n00:12:11:17 - 00:12:24:25\nNick Clason\nRight. I want to chat through and rank. Like if you were to start with one of these for lighting, set audio camera. What's most important thing to start with. And of course, this is\n\n00:12:24:25 - 00:12:38:04\nNick Clason\nmy ranking. This is Nick Clausen's custom hybrid ranking of of elements to level up your gear beyond just $100 mark. to go a little bit more premium, for a youth ministry budget.\n\n00:12:38:06 - 00:13:02:04\nNick Clason\nbut you can figure out what you want and what is most valuable and meaningful to you in your context. But for me, I would start with lighting, like leveling up the lighting and getting away from just like ring lights only, or natural lights only like having some good quality lights are powerful that are customizable. You can even buy some gels to like, throw flash color on to there and stuff like that.\n\n00:13:02:04 - 00:13:06:23\nNick Clason\nIf you want. lighting really, really makes a difference. And you can see that\n\n00:13:06:23 - 00:13:13:02\nNick Clason\nin these examples here before and after. the second thing for me that I would do is I would do\n\n00:13:13:02 - 00:13:26:13\nNick Clason\naudio and, the only reason that audio is not more, not ranked higher than lighting is probably because of the cost. The cost is quite a bit more, and the learning curve is also a little bit more.\n\n00:13:26:13 - 00:13:46:22\nNick Clason\nI thought, man, I tell you what, I don't know anything about audio engineering. I'm just I'm kind of hacking it. but the Sennheiser, the portable lavalier microphones like those gave me a run for my money the first time that I was getting them up and running. now, now we got it all figured out. But like, that first time, I was like, dang, I was, you know, I was watching YouTube videos and trying to figure those things out.\n\n00:13:46:24 - 00:14:13:11\nNick Clason\nThe third for me is the camera. Like, I still think that, comparably, like side by side, my cell phone camera, has a pretty comparable picture to what the Sony ZV ten does. And I mean, and maybe it should, right? Like, my cell phone actually costs more than the Sony ZV ten. But the fact is, my cell phone also has a lot of other functionality on it that the Sony doesn't.\n\n00:14:13:11 - 00:14:25:05\nNick Clason\nAnd so, I think you can get by longer, even if you wanted to go with like the tripod, and the teleprompter rig, you can, you can teleprompter to a cell phone. And so, that would be my third\n\n00:14:25:05 - 00:14:34:23\nNick Clason\none. And then fourth and final is just to set like it's I'm in a very fortunate situation where I was able and afforded to take a room and really make it a priority.\n\n00:14:34:23 - 00:14:52:03\nNick Clason\nLike we have said, hybrid ministry and digital integration. It's it's not an option anymore, like it's a necessity. We are reaching students, generation Z, Generation Alpha, who are no longer just digital natives, like their digital dependents. And so to have a studio or we could pull students\n\n00:14:52:03 - 00:14:57:29\nNick Clason\nin after Wednesday night and film with them and have a space is completely crafted and curated in any moment.\n\n00:14:57:29 - 00:15:09:13\nNick Clason\nWe're we're like, you know, a couple weeks ago, we wanted to film some videos for our incoming fifth graders, and I just pulled our team mates together and said, hey, we're going to film this. We walked in the studio and popped the lights\n\n00:15:09:13 - 00:15:13:14\nNick Clason\non and clicked record, and off we went. And then we were done. And then I took that, and I.\n\n00:15:13:19 - 00:15:40:27\nNick Clason\nI went and edited it like, it's nice to have that. It's nice to have that space. and honestly, it's also become a space that other people have wanted to use, for different like video projects and stuff like that throughout the year and different divisions of ministries within our church as well. And so if you have the space and if you have the buy in from leadership to allow you to to convert a space, I would recommend it because digital and hybrid ministry, they're just they're not going anywhere.\n\n00:15:41:03 - 00:16:00:08\nNick Clason\nAnd advice from my very first co-host on this podcast. His name is Matt Johnson. Shout out to Matt episode one through seven. Co-host on this podcast. He told me when I said, bro, I'm thinking about certain podcasts. His advice was, you know, he gave me some tactical things and some gear like recommendations. And he said, but do you want my real advice?\n\n00:16:00:12 - 00:16:17:10\nNick Clason\nAnd I said, of course. He said, just start like, just do it. And that's what you got to do with this YouTube thing. Like just start. We've talked about it now. You know what it takes. You know, like all the gear you use, you've seen my studio, but you gotta do it and then you gotta do it again for the next series after that.\n\n00:16:17:14 - 00:16:41:09\nNick Clason\nAnd then you got to do it again for the next series after that. And you might be wondering, like how do you maintain and how do you not grow weary of this? Because it's you put a lot of energy behind getting up and off the ground, but how do you how do you maintain this creating over and over, sort of momentum to continue to continually show up in a hybrid space and hybrid ministry on YouTube, on social media?\n\n00:16:41:09 - 00:16:59:00\nNick Clason\nWell, I'm actually glad you asked because we're going to be talking about that in the next and last final video, episode 99 linked right here on screen as we are trying to make digital discipleship easy, possible and accessible. So as always, stay hybrid.","content_html":"\u003ch3\u003e🎙️ Church YouTube Studio Guide🎙️\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nCheck out our ultimate guide for setting up your church youth ministry YouTube studio with the best audio, lighting, camera, and set design recommendations! Enhance the quality of your online services and reach more viewers with professional tips and recommendations. Whether you\u0026#39;re a beginner or looking to upgrade your current setup, this video has everything you need to create an engaging and impactful virtual church experience. Watch now and take your church\u0026#39;s online presence to the next level!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFULL PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/098\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/098\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/yVT1xvh9-5k\" rel=\"nofollow\"\u003ehttps://youtu.be/yVT1xvh9-5k\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CHURCH YOUTUBE STUDIO GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/studio\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/studio\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] HYBRID MINISTRY STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE COACHING [FREE!]\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e \u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Are you ready for another level?\u003cbr\u003e\n01:56 Optimizing Space for a YouTube Set and Decoration Recommendations\u003cbr\u003e\n05:32 Best Camera Gear for Churches\u003cbr\u003e\n07:35 Lighting for Youth Ministry YouTube Channels\u003cbr\u003e\n08:43 Audio for Church YouTube Channels\u003cbr\u003e\n12:18 Which to start with if you can\u0026#39;t afford them all at once?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:02:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouTube for\u003c/p\u003e\n\n\u003cp\u003e00:00:02:06 - 00:00:07:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyouth ministry. We\u0026#39;re actually in the eighth and now second to last\u003c/p\u003e\n\n\u003cp\u003e00:00:07:07 - 00:00:22:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nepisode of our playlist titled YouTube for Youth Ministry linked right here on screen. If you\u0026#39;re watching on YouTube and in this playlist, I\u0026#39;ve explained to you the value of pre filming your messages, how to edit your videos, and exploring the other features available to you\u003c/p\u003e\n\n\u003cp\u003e00:00:22:29 - 00:00:23:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nin YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:00:23:29 - 00:00:43:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat if you\u0026#39;ve started doing those things and now you\u0026#39;re ready to take it to the next level? You see, in my 100% completely free guide to Hybrid Ministry links right here on screen and down below in the show notes, I tell you how you can get started filming content on YouTube for under $100. But what if? What if you have a little bit of budget?\u003c/p\u003e\n\n\u003cp\u003e00:00:43:21 - 00:00:48:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike what if you see the ultimate value in all of this and you\u0026#39;re ready to take it to the next level?\u003c/p\u003e\n\n\u003cp\u003e00:00:48:21 - 00:01:01:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, in this episode, I want to take you on a tour of the set that we have built in our student ministry. You ready to invest? You ready to spend a little bit of money? I can get you all up and going for less than $5,000.\u003c/p\u003e\n\n\u003cp\u003e00:01:01:24 - 00:01:24:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDon\u0026#39;t freak out on the sticker shock if you\u0026#39;re interested in some of these things, because if you do want something cheap, I can actually offer you some coaching right now at a 100% completely free rate for just the first few people. So if you\u0026#39;re interested, click down below, inquire to see if that is still available so I can help you begin to hybridize your ministry and reach more students with the effort that you\u0026#39;re putting in.\u003c/p\u003e\n\n\u003cp\u003e00:01:24:19 - 00:01:25:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAs a youth pastor\u003c/p\u003e\n\n\u003cp\u003e00:01:25:28 - 00:01:39:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwith the message of hope and with the message of Jesus. But this studio thing, it\u0026#39;s it\u0026#39;s a next level type of thing. So I\u0026#39;m going to give you a tour, share with you some examples and some videos, and walk through every single piece of gear in every single element. And\u003c/p\u003e\n\n\u003cp\u003e00:01:39:19 - 00:01:43:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthen finally I\u0026#39;m going to rank those different elements because we\u0026#39;re going to be talking about the set.\u003c/p\u003e\n\n\u003cp\u003e00:01:43:12 - 00:01:57:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe\u0026#39;re going to be talking about the camera, we\u0026#39;re going to be talking about audio, and we\u0026#39;re going to be talking about lighting. What\u0026#39;s most important, if you can\u0026#39;t spend it all right now, how should you prioritize? We\u0026#39;re going to dive into it. Welcome to the Hybrid Ministry Show.\u003c/p\u003e\n\n\u003cp\u003e00:01:57:01 - 00:02:04:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd in this episode linked down below is a complete blog of every single piece of gear that I have built in the studio.\u003c/p\u003e\n\n\u003cp\u003e00:02:04:28 - 00:02:26:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we\u0026#39;re just going to walk through it. and so first we\u0026#39;re going to talk and work through just the set, like just what\u0026#39;s going on, where it is like what things look like. And so what I did, like I said, link down below in the blog. I did, some blackout curtains. We had two big windows in the room that we converted into a studio space.\u003c/p\u003e\n\n\u003cp\u003e00:02:26:11 - 00:02:29:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo I got blackout curtains, which would help me kind of\u003c/p\u003e\n\n\u003cp\u003e00:02:29:12 - 00:02:48:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\ncontrol the lighting. And so I had to buy some curtain rod. So, we have a gold curtain rod, and then also got some white, thermal insulated curtains. You can see both of those links in the blog. also, I got a peel and stick wallpaper, brick wall paper, which was absolutely meticulous to hang.\u003c/p\u003e\n\n\u003cp\u003e00:02:48:16 - 00:03:16:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then it didn\u0026#39;t stay hung on the wall. So I actually ended up just going to Home Depot and buying a panel of, brick there. And we just did that as well instead of the the peeling stick wallpaper, but whatever you might want. And so what that did was that created for us sort of like a brick in the corner of one of the the living or in one of the, corners of one of the rooms created a brick kind of vibe, like, we also did some, like, neon signs and stuff like that, and then I don\u0026#39;t have those linked.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:28 - 00:03:35:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut if that\u0026#39;s something you\u0026#39;re interested in, you can go shopping. We got a custom one made. then I created another section of our room, another section of our space with, like, a kind of like a photo background. And so I got the the ten by ten photo backdrop stand, and then the photo kind of, studio fabric that just rolls down.\u003c/p\u003e\n\n\u003cp\u003e00:03:35:20 - 00:04:01:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we use that for a lot of, like, standing sets and a lot of, teaching videos, especially where we want to have a lot of text off to the side or, or behind us. And so I really, really like that one for, for those types of like educational or informational videos. And then the other like corner the corner that\u0026#39;s kind of opposite the brick so that you if you\u0026#39;re counting, we got brick and then we got the photo backdrop and then the white, we got a white wall as like a corner.\u003c/p\u003e\n\n\u003cp\u003e00:04:01:09 - 00:04:20:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand I\u0026#39;m not going to link any of this below, but we just used white paint. So go to Home Depot, get some white paint, and then create whatever sort of decor you want. And again, I\u0026#39;m not going to link every single thing because I didn\u0026#39;t buy all of this stuff. Like we repurposed some furniture and we repurposed some shelving and we repurposed some decor.\u003c/p\u003e\n\n\u003cp\u003e00:04:20:05 - 00:04:40:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe bought some decor. but like one fun thing we did is we, we have like, mugs. And so we\u0026#39;ll use a different mug every single one of our teaching videos. This is a little kind of like Easter egg type of thing, but but we had a student who, like, brought a bunch in as, like a donation. or I\u0026#39;ve just found random things like on, on Amazon or Walmart.com.\u003c/p\u003e\n\n\u003cp\u003e00:04:40:25 - 00:05:02:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if I\u0026#39;m looking, I just might search something like, you know, teenage boy room or teenage girl room decor. I don\u0026#39;t know, you know what? What\u0026#39;s in these days? And so I\u0026#39;m a 34 year old youth pastor, but but searching that type of stuff, we\u0026#39;ve come up with these like Spiderman, kind of like neon lights and, just, you know, some other, like, kitschy, kind of like, tchotchke type of things.\u003c/p\u003e\n\n\u003cp\u003e00:05:02:12 - 00:05:18:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nso you\u0026#39;ll see, like prior to this, you know, if you\u0026#39;re watching here on YouTube, prior to this, we would just kind of film anywhere we could find usually, like in one of our offices. and because our offices are already decorated, it sort of created a little bit of a set. But now we have our own set.\u003c/p\u003e\n\n\u003cp\u003e00:05:18:01 - 00:05:39:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, we\u0026#39;ve been able to create sets that look a little bit more like this or like this, and looks just a little bit more meaningful, a little bit more purposeful. And of course, the nice part, right, is that you don\u0026#39;t supplant someone from their office when you\u0026#39;re getting ready to film. next we\u0026#39;ll talk about camera. And I\u0026#39;ve been mentioning mentioning it here, in this playlist, the Sony ZVE-10.\u003c/p\u003e\n\n\u003cp\u003e00:05:39:20 - 00:05:59:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwe use it. It\u0026#39;s phenomenal. It\u0026#39;s a fantastic, valued $699. It\u0026#39;s linked in the blog down below. and then we also got a, tripod for about a little over $100. So $111 is what this one I found here. Walmart is comparable. And then we got a teleprompter. you\u0026#39;re also going to need like an iPad.\u003c/p\u003e\n\n\u003cp\u003e00:05:59:04 - 00:06:15:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nif you want to do the teleprompter type of thing. and then I just use a free app, out of the App store, where we can, like, script out all of our messages, type them out and put them on a teleprompter, and then, walk them through. And just a little hack, at about 11 or 12 speed.\u003c/p\u003e\n\n\u003cp\u003e00:06:15:08 - 00:06:36:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd every teleprompter is going to be different. But the particular app we\u0026#39;re on 11 or 12 speed and then like two, a 2000 to 2400 word seems to be the sweet spot for length of video for YouTube. I try to keep our YouTube videos, that we pre film anywhere between 10 and 15 minutes at the absolute maximum.\u003c/p\u003e\n\n\u003cp\u003e00:06:36:27 - 00:06:46:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand you\u0026#39;ll notice like this is a difference between one being shot on a cell phone, his cell phone. And here\u0026#39;s one. Once we started using the, the Sony ZVE-10\u003c/p\u003e\n\n\u003cp\u003e00:06:46:03 - 00:06:53:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nalso, I\u0026#39;m going to cut you to a clip in just second. this is one without me scripting it. Some kind of just, like, ad libbing it and talking to the camera.\u003c/p\u003e\n\n\u003cp\u003e00:06:53:23 - 00:07:02:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand then the next one right behind it is going to be one of me actually using, a teleprompter. How do you find\u003c/p\u003e\n\n\u003cp\u003e00:07:02:16 - 00:07:20:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\ntrue friends who believe what you believe and allow you to enter into a community of, like minded people who think the way you think, leave the way you believe, and like the things you like.\u003c/p\u003e\n\n\u003cp\u003e00:07:20:10 - 00:07:46:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGod won\u0026#39;t give you more than you can handle. Have you ever heard that before? Well, spoiler it\u0026#39;s actually 100% inaccurate. All right, now let\u0026#39;s talk about lighting. So, we bought some different like lighting boxes. So I got the apurture light box. 30120 12 by 48 at $69 value. And then also the apurture light octa dome 120.\u003c/p\u003e\n\n\u003cp\u003e00:07:46:02 - 00:08:12:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat\u0026#39;s $129, as well as some different stands. So we got the show Maven ten foot light C stand. That\u0026#39;s 119.99 And then the newer professional photography studio stand for light reflectors that, I think there\u0026#39;s two of those for $40.99. Those are kind of the, the things to go with the lighting. But then we got apurture, Amaran, and apurture, Amaran 100 x bicolor, and then 200 x.\u003c/p\u003e\n\n\u003cp\u003e00:08:12:18 - 00:08:30:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe 200 x was $349, and the $249 was was of the one. And so, this is example like you\u0026#39;ll see here on screen of us doing it without the lighting, we would just use either natural lighting or like a ring light. and in some cases it was pretty bad. but then this right here is\u003c/p\u003e\n\n\u003cp\u003e00:08:30:20 - 00:08:39:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nonce we started using these lights and this is one of the most important things that that we did, to really, I think, level up some of our quality and production.\u003c/p\u003e\n\n\u003cp\u003e00:08:40:12 - 00:09:03:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut the last and perhaps, well, not perhaps definite, the, the most expensive, is what we did for the audio rig. so we got to focus, right, Scarlett? Two eye, two USB audio interface, third gen. actually, we didn\u0026#39;t get that one. This is, a two channel, one. So if you have two people on camera, and you need two audio inputs, this one is $189.99.\u003c/p\u003e\n\n\u003cp\u003e00:09:03:16 - 00:09:26:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthe one that we got, though is the focus, right? Scarlett? 18i8 In-n-out USB audio interface, third gen that has four audio inputs and that one a little bit more expensive at $359.99. and then we used, the Sennheiser EW 112P G4 portable wireless lavalier microphone. those that\u0026#39;s where the expense comes in, right.\u003c/p\u003e\n\n\u003cp\u003e00:09:26:29 - 00:09:34:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike and you\u0026#39;ll see this this is like Stephen A Smith wears this on ESPN on TV. But $699.95 we bought\u003c/p\u003e\n\n\u003cp\u003e00:09:34:15 - 00:09:51:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthree of them. so we have three different people on camera and on microphone at any given time. but honestly, we typically only use it for like one sometimes maybe two for do, some social media type filming where we do some sort of banter back and forth.\u003c/p\u003e\n\n\u003cp\u003e00:09:51:11 - 00:10:09:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nso depending on however many you want of those, if you want one, it\u0026#39;s, you know, $699, but if you want 2 or 3, obviously it\u0026#39;s going to make that more expensive. And then we also did get a shotgun microphone. my friend who is an audio engineer said, I like to put a shotgun microphone there too, just in case something happens with the wireless packs.\u003c/p\u003e\n\n\u003cp\u003e00:10:09:26 - 00:10:33:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nyou still got something. And so the shotgun mic, the Sennheiser MKE 600 shotgun mic with an XLR plug into a jack of 18 18 inch cable is $329. And we do use that a lot, especially with students, because the, lavalier microphones, while they are portable, they do need to be plugged into the focus, right? Which does need to be plugged into a wall.\u003c/p\u003e\n\n\u003cp\u003e00:10:33:15 - 00:10:47:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMeanwhile, the Sennheiser shotgun microphone is battery powered, so we can take that kind of like out on the street and do a little bit more, quote unquote, like man on the street type of stuff. and then of course, the last thing you\u0026#39;re going to need is you\u0026#39;re going to need some good headphones. And so here\u0026#39;s what I recommend.\u003c/p\u003e\n\n\u003cp\u003e00:10:47:11 - 00:11:06:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSennheiser HD 569, a closed back wired headphones at 199 95. Now, listen, I get it. It\u0026#39;s expensive. And you\u0026#39;re looking at this know does this really make a difference? Well here let me show you what the audio, if you\u0026#39;re listening, is you\u0026#39;re going to be out here. This is what the audio sounded like with just a little bit of an elevated upgrade.\u003c/p\u003e\n\n\u003cp\u003e00:11:06:03 - 00:11:25:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThis out of my iBook, less than $100 microphone, filming direct camera. This is what it sounded like. And then directly following it is going to be. Once we started using the focus, right. And some of the other microphones and stuff that I just recommend. So check it out. Like what do you want to do when you grow up?\u003c/p\u003e\n\n\u003cp\u003e00:11:26:00 - 00:11:51:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, have you ever really thought about what you\u0026#39;re going to do with your life? In this video, we\u0026#39;re going to explore the value of the final word. So as you can see, it definitely does make a difference. Now here\u0026#39;s the thing, right? Keep in mind if you\u0026#39;re like, dude, that\u0026#39;s a lot, I understand, I get it, okay? And you may not be in a spot where you want to level your gear up to the spot.\u003c/p\u003e\n\n\u003cp\u003e00:11:51:25 - 00:12:11:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLet\u0026#39;s just be honest, most of the videos that you\u0026#39;re going to be showing to students, like they\u0026#39;re going to be probably watching them on their cell phones, and so does the 4K quality matter. Like probably not. You know, in some cases, does audio quality really matter? I, I, I think audio really matters. And so that\u0026#39;s, that\u0026#39;s why I want to rank this.\u003c/p\u003e\n\n\u003cp\u003e00:12:11:17 - 00:12:24:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. I want to chat through and rank. Like if you were to start with one of these for lighting, set audio camera. What\u0026#39;s most important thing to start with. And of course, this is\u003c/p\u003e\n\n\u003cp\u003e00:12:24:25 - 00:12:38:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nmy ranking. This is Nick Clausen\u0026#39;s custom hybrid ranking of of elements to level up your gear beyond just $100 mark. to go a little bit more premium, for a youth ministry budget.\u003c/p\u003e\n\n\u003cp\u003e00:12:38:06 - 00:13:02:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut you can figure out what you want and what is most valuable and meaningful to you in your context. But for me, I would start with lighting, like leveling up the lighting and getting away from just like ring lights only, or natural lights only like having some good quality lights are powerful that are customizable. You can even buy some gels to like, throw flash color on to there and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:13:02:04 - 00:13:06:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you want. lighting really, really makes a difference. And you can see that\u003c/p\u003e\n\n\u003cp\u003e00:13:06:23 - 00:13:13:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nin these examples here before and after. the second thing for me that I would do is I would do\u003c/p\u003e\n\n\u003cp\u003e00:13:13:02 - 00:13:26:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\naudio and, the only reason that audio is not more, not ranked higher than lighting is probably because of the cost. The cost is quite a bit more, and the learning curve is also a little bit more.\u003c/p\u003e\n\n\u003cp\u003e00:13:26:13 - 00:13:46:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI thought, man, I tell you what, I don\u0026#39;t know anything about audio engineering. I\u0026#39;m just I\u0026#39;m kind of hacking it. but the Sennheiser, the portable lavalier microphones like those gave me a run for my money the first time that I was getting them up and running. now, now we got it all figured out. But like, that first time, I was like, dang, I was, you know, I was watching YouTube videos and trying to figure those things out.\u003c/p\u003e\n\n\u003cp\u003e00:13:46:24 - 00:14:13:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe third for me is the camera. Like, I still think that, comparably, like side by side, my cell phone camera, has a pretty comparable picture to what the Sony ZV ten does. And I mean, and maybe it should, right? Like, my cell phone actually costs more than the Sony ZV ten. But the fact is, my cell phone also has a lot of other functionality on it that the Sony doesn\u0026#39;t.\u003c/p\u003e\n\n\u003cp\u003e00:14:13:11 - 00:14:25:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so, I think you can get by longer, even if you wanted to go with like the tripod, and the teleprompter rig, you can, you can teleprompter to a cell phone. And so, that would be my third\u003c/p\u003e\n\n\u003cp\u003e00:14:25:05 - 00:14:34:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\none. And then fourth and final is just to set like it\u0026#39;s I\u0026#39;m in a very fortunate situation where I was able and afforded to take a room and really make it a priority.\u003c/p\u003e\n\n\u003cp\u003e00:14:34:23 - 00:14:52:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike we have said, hybrid ministry and digital integration. It\u0026#39;s it\u0026#39;s not an option anymore, like it\u0026#39;s a necessity. We are reaching students, generation Z, Generation Alpha, who are no longer just digital natives, like their digital dependents. And so to have a studio or we could pull students\u003c/p\u003e\n\n\u003cp\u003e00:14:52:03 - 00:14:57:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nin after Wednesday night and film with them and have a space is completely crafted and curated in any moment.\u003c/p\u003e\n\n\u003cp\u003e00:14:57:29 - 00:15:09:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe\u0026#39;re we\u0026#39;re like, you know, a couple weeks ago, we wanted to film some videos for our incoming fifth graders, and I just pulled our team mates together and said, hey, we\u0026#39;re going to film this. We walked in the studio and popped the lights\u003c/p\u003e\n\n\u003cp\u003e00:15:09:13 - 00:15:13:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\non and clicked record, and off we went. And then we were done. And then I took that, and I.\u003c/p\u003e\n\n\u003cp\u003e00:15:13:19 - 00:15:40:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI went and edited it like, it\u0026#39;s nice to have that. It\u0026#39;s nice to have that space. and honestly, it\u0026#39;s also become a space that other people have wanted to use, for different like video projects and stuff like that throughout the year and different divisions of ministries within our church as well. And so if you have the space and if you have the buy in from leadership to allow you to to convert a space, I would recommend it because digital and hybrid ministry, they\u0026#39;re just they\u0026#39;re not going anywhere.\u003c/p\u003e\n\n\u003cp\u003e00:15:41:03 - 00:16:00:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd advice from my very first co-host on this podcast. His name is Matt Johnson. Shout out to Matt episode one through seven. Co-host on this podcast. He told me when I said, bro, I\u0026#39;m thinking about certain podcasts. His advice was, you know, he gave me some tactical things and some gear like recommendations. And he said, but do you want my real advice?\u003c/p\u003e\n\n\u003cp\u003e00:16:00:12 - 00:16:17:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I said, of course. He said, just start like, just do it. And that\u0026#39;s what you got to do with this YouTube thing. Like just start. We\u0026#39;ve talked about it now. You know what it takes. You know, like all the gear you use, you\u0026#39;ve seen my studio, but you gotta do it and then you gotta do it again for the next series after that.\u003c/p\u003e\n\n\u003cp\u003e00:16:17:14 - 00:16:41:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then you got to do it again for the next series after that. And you might be wondering, like how do you maintain and how do you not grow weary of this? Because it\u0026#39;s you put a lot of energy behind getting up and off the ground, but how do you how do you maintain this creating over and over, sort of momentum to continue to continually show up in a hybrid space and hybrid ministry on YouTube, on social media?\u003c/p\u003e\n\n\u003cp\u003e00:16:41:09 - 00:16:59:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, I\u0026#39;m actually glad you asked because we\u0026#39;re going to be talking about that in the next and last final video, episode 99 linked right here on screen as we are trying to make digital discipleship easy, possible and accessible. So as always, stay hybrid.\u003c/p\u003e","summary":"Check out our ultimate guide for setting up your church youth ministry YouTube studio with the best audio, lighting, camera, and set design recommendations! Enhance the quality of your online services and reach more viewers with professional tips and recommendations. Whether you're a beginner or looking to upgrade your current setup, this video has everything you need to create an engaging and impactful virtual church experience. Watch now and take your church's online presence to the next level!","date_published":"2024-05-23T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/086ae288-a1ff-4e26-89ea-9968f385f2cf.mp3","mime_type":"audio/mpeg","size_in_bytes":24631239,"duration_in_seconds":1025}]},{"id":"a1f1f325-e721-4ef3-914f-4259e4ebe37a","title":"Episode 097: 📈 Exponential YouTube Growth Hacks: YouTube Shorts Crash Course","url":"https://www.hybridministry.xyz/097","content_text":"💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\nYouTube has more to offer than just posting videos!\nIt has some social media components in it!\n\nWe explore the best 3 non video elements\nAs well as all the things you need to know about YouTube Shorts.\nHow to Post\nWhat to Post\nHow Often to Post\n\nFULL PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/097\n\n//YOUTUBE VIDEO\nhttps://youtu.be/I_6AF8qOPVg\n\n//OPUS.PRO\nhttps://www.youtube.com/watch?v=qf600kbri2Q\n\n//WORLDS GREATEST DONUT EPISODE\nhttps://www.youtube.com/watch?v=5ryhkIRyDb4\u0026amp;t=25s\n\n//BRADY SHEARER\nhttps://www.instagram.com/bradyshearer/\n\n//EMOJIPEDIA\nhttps://emojipedia.org/\n\n//YOUTUBE COACHING [FREE!]\nhttps://www.hybridministry.xyz/articles/coaching\n\n//YOUTUBE EDITING [FREE!]\nhttps://www.hybridministry.xyz/articles/editing\n\n//HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Exponential YouTube Growth\n01:32 3 Amazing YouTube Features\n07:03 How to Use YouTube Shorts\n\n--------------\n✍️TRANSCRIPT\n\n00:00:00:01 - 00:00:26:09\nNick Clason | Hybrid Ministry\nI grew a YouTube channel for $0 of paid promotion in just a little over a year to almost 600 subscribers today, as the day of recording, it has 573 subscribers, and probably by the time that this video actually drops, it will probably be close to 600. Now, you might be wondering how or how did I go about doing that, especially for free, because it seems like everything today is all about paid promotion and paid ads.\n\n00:00:26:09 - 00:00:52:13\nNick Clason | Hybrid Ministry\nAnd in a lot of ways it is. But the way that we did it completely organically in our church and our student ministry was through the avenue of YouTube. Shorts. Shorts are an absolutely fantastic tool to growing your YouTube channel and your followers. And in this video today we are in a playlist. This is a continuing continuation of the playlist YouTube for Youth Ministry.\n\n00:00:52:13 - 00:01:23:02\nNick Clason | Hybrid Ministry\nAnd so along with shorts, it also YouTube has the offering of a thing called the community tab and some other fun features. So we're going to explore two of my favorite features in the community tab. And a third feature that I really like, the podcast feed. I'll talk to you all about that. And then we are going to dive in a full crash course on how to shoot, film and upload YouTube shorts, how to post, what to post, how often you should post, and finally, make sure you stick around all the way to the very end of the video.\n\n00:01:23:04 - 00:01:48:22\nNick Clason | Hybrid Ministry\nBecause my all time favorite feature, especially for youth ministries, I'm going to share with you all the way at the end. Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. If you and I haven't had chance to meet yet, my name is Nick Clason and I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and I started a YouTube channel for my church in January of 2023.\n\n00:01:48:22 - 00:02:15:17\nNick Clason | Hybrid Ministry\nAnd today when this thing posts, today at the day of filming, we have 573 subscribers. You might be wondering, like, how did that happen? And in a lot of ways, it was due to YouTube shorts and some of the other features embedded in YouTube. Now, one of the knocks on YouTube is that it doesn't act and operate like some of the other social networks, but the fact of the matter is, like Instagram is almost completely overwhelmed by millennials\n\n00:02:15:17 - 00:02:37:23\nNick Clason | Hybrid Ministry\nThose who have settled in as Instagram as their platform of choice. And so generation Z over on TikTok and now Generation Alpha coming up behind and 95% of your students on YouTube, there may be some features that things like Facebook and Instagram and TikTok have to offer that we didn't think YouTube does, but now they do. And so three of those features that I really like.\n\n00:02:37:23 - 00:03:06:02\nNick Clason | Hybrid Ministry\nThe first one is the community tab. And one of the ways in which I utilize the community tab is through posting things similar, like you might see on Instagram called Carousel posts, which, by the way, if you grab my completely free e-book, which is linked right here on screen or down in the show notes, wherever you're listening to this, you'll notice that my weekly schedule is encapsulated by almost 100% vertical short form videos, and I really only make 1 or 2 graphic style posts.\n\n00:03:06:05 - 00:03:24:29\nNick Clason | Hybrid Ministry\nLet me say that in the new wave and in 2024 and beyond, I would like to increase my offerings of graphic post education based posts. Honestly, the Goat right now is Brady Shear over at Pro Tools. His Instagram is phenom and also you need to go check out what he's doing there. I'd love to start posting more things like that in our student ministry.\n\n00:03:25:02 - 00:03:52:03\nNick Clason | Hybrid Ministry\nAnd the good news is that YouTube offers that functionality and it's called the community tab. Right? Like TikTok might let you post just some photos on their thing, and they're starting to do that as well. But YouTube has added the community tab, and the community tab can get a little bit tricky. I have manually, started pointing our students towards it, because it's, it is a little bit of like the least known feature on YouTube, but you can offer things like carousel posts.\n\n00:03:52:03 - 00:04:12:04\nNick Clason | Hybrid Ministry\nYou can also offer things like polls. And we use that in some of our voting, which linked right here at the top of the screen is one of my all time favorite events, called the World's Greatest Donut. And it's a voting event. So students are voting for this donut versus that donut. And so if you want a full breakdown on how to use that and all the assets that go with it, check that video out, link down below.\n\n00:04:12:04 - 00:04:30:29\nNick Clason | Hybrid Ministry\nAnd that video is all the things that you're going to need in order to grab the world's greatest donut. It's also linked down below in the show notes as well, but you can post polls on YouTube, you can post polls on the community tab, and I just point students towards it. And as long as they have the app and are subscribed to us, they can, rifle on over to the community tab.\n\n00:04:31:06 - 00:04:58:11\nNick Clason | Hybrid Ministry\nAnd if they start engaging with the community tab from our channel on a regular basis, then it'll begin to show in their YouTube home screen, on their feed, on their algorithm. And so the ones the accounts that I interact with on the community tab, I see more and more often. And so you might think like, oh, we can't use YouTube only because it doesn't have some of the features like votes and polls and posts and links like Facebook and Instagram do.\n\n00:04:58:11 - 00:05:32:06\nNick Clason | Hybrid Ministry\nAnd that's just false. Like YouTube does offer a lot of these same functionalities. And so I love those things to lean into, to create more of a community than just me blasting videos out on YouTube or, or viewing YouTube as my video holding container. It is now a much more robust social media platform. The third idea YouTube has recently introduced is podcasts, and it looks when you're posting it, it'll show up in the playlist dropdown option as this another like thing, another playlist option.\n\n00:05:32:06 - 00:05:54:08\nNick Clason | Hybrid Ministry\nAnd so you select the podcast option. And then it dumps every single video that's checked in your, video containers, all of your videos, any ones that are checked as a podcast, it'll drop it into what looks like a playlist. And so it's called a podcast and it is a little bit new. And so there is there are still some kinks, I believe, being worked out by YouTube.\n\n00:05:54:16 - 00:06:13:12\nNick Clason | Hybrid Ministry\nBut a couple of different ideas is if you want to have like a podcast with some students, like that could be an option. You could post some videos to YouTube. And so people who follow you or subscribe to you or have interacted with your videos, they will see them, but they can no to go and navigate directly to the podcast feature on your YouTube channel and go ahead and check that out.\n\n00:06:13:14 - 00:06:33:05\nNick Clason | Hybrid Ministry\nAlso, an idea that we have, I'm toying around with doing this and I'm thinking about offering it is putting our leader a leader, podcast over there on YouTube as well. So it will be included on our full YouTube channel, but particularly in the podcast, feed, which, like I said, looks and acts and seems a lot like a playlist.\n\n00:06:33:05 - 00:06:48:11\nNick Clason | Hybrid Ministry\nBut we're going to start doing some stories and some wins and celebrate some of our leaders, as well as offer some training. We're looking to do like a weekly one under 20 minutes and just kind of like an on the go training for our leaders. And I think the YouTube podcast feed is a phenomenal place to do it.\n\n00:06:48:12 - 00:07:12:21\nNick Clason | Hybrid Ministry\nNow we are going to offer probably an audio only version as well using like RSS, and they can get it through their Apple iTunes, or Apple podcast feed catcher as well. But YouTube does allow us to have like a place to put those things as well. Not so YouTube shorts, right? When I started posting early on the days of our YouTube channel, my YouTube shorts got tons and tons of traction.\n\n00:07:12:21 - 00:07:32:00\nNick Clason | Hybrid Ministry\nAnd I think that the algorithm, because we were new, because we were trying it out, I think the algorithm was rewarding us a little bit. But if you open your you up your YouTube app and right here you just select this plus button, you'll notice it does give you a few options. So that's where you might, you know, put a post, might put a poll or some other like options to your community people.\n\n00:07:32:02 - 00:07:46:27\nNick Clason | Hybrid Ministry\nBut this option right here, if you click shorts, will give you the option now to film or upload a short. And so of course if you want to film it, it's got this camera functionality. You just hit the camera button and get going, do a selfie style video or turn it around and film whatever's out in front of you.\n\n00:07:46:29 - 00:08:04:15\nNick Clason | Hybrid Ministry\nBut if you are following my playlist here and you have prerecorded your messages and you've used Open Stop Pro, which is linked down below in the show notes, and you want to, upload a video that you've already downloaded from your phone or from like a Google Drive or Dropbox link. This would be where you would select it.\n\n00:08:04:18 - 00:08:32:02\nNick Clason | Hybrid Ministry\nAnd then from this point forward, it's now included. Now you'll notice that YouTube shorts only allows 60 second clips, and so YouTube shorts, TikTok, Instagram and Facebook Reels, similar pieces of content. Those other three, not YouTube allow longer than a minute. So any video uploaded on to YouTube that is vertically based, either on desktop or on mobile will be automatically converted into shorts, and then we'll be put in the shorts feed kind of container on YouTube.\n\n00:08:32:06 - 00:08:54:11\nNick Clason | Hybrid Ministry\nAnd so you can create longer than a minute ones that will also upload to Instagram or, you know, TikTok. But because of YouTube's length limit at 60s, every single video that I produce personally, I keep under 60 seconds. That way I can post across all 3 or 4 platforms all at the same time, all at the same video, all the same type of content.\n\n00:08:54:14 - 00:09:13:10\nNick Clason | Hybrid Ministry\nAnd so it's uploaded. If it goes beyond 60s, it's going to clip it or shave it. And so you're going to just want to make sure that you keep whatever you are posting at that 60 second limit. And then here off to the side, this is where you might add like text or, you know, add some other features. And then right up here at the top, this is where you might add some music as well.\n\n00:09:13:10 - 00:09:34:23\nNick Clason | Hybrid Ministry\nAnd so it's similar. If you've ever used Instagram Reels or TikTok it's similar interface. They're all a little bit different. But once you've kind of done all the editing here, you'll go to the next screen. And this is where you post it. And YouTube only offers like 100 to 160 characters here on the title. and you could go back in after you upload it onto desktop.\n\n00:09:34:23 - 00:09:52:19\nNick Clason | Hybrid Ministry\nI have not found a way to do it on mobile yet. I guess unless you go into the YouTube studio app, which is a whole separate app to add things like tags and longer descriptions, but essentially you're just adding the title. Now what this looks like on the home screen is you get three to 4 to 5 words of visibility, depending on the number of characters.\n\n00:09:52:22 - 00:10:20:15\nNick Clason | Hybrid Ministry\nAnd in my opinion, that actually tends to be what draws me to click a YouTube short. And so you might consider putting an emoji. Here you go to like emojipedia emoji. emojipedia.org or whatever to copy and paste in emoji. or just use one from your phone. Obviously if you're posting on mobile, and from there then you'll be able right to, to type maybe eye catching or hook inducing kind of title.\n\n00:10:20:18 - 00:10:36:10\nNick Clason | Hybrid Ministry\nNow, the question you might be asking is like, what do I post? Right? Well, if you've been following this playlist again, I recommend using Opus.Pro to get your long form teaching videos, which you have done by sitting down direct camera in front of a cell phone. You've upload that to opus. It's giving you however many clips.\n\n00:10:36:10 - 00:10:54:01\nNick Clason | Hybrid Ministry\nI personally use three opus clips per week that are sermon based, and then the rest. I'm doing fun stuff, right? I might do some educational or spiritual based content that's not message related. I might do some spiritual practice videos, but I'm also going to do a lot of fun stuff. And I view my social media and again linked down below in my e-book.\n\n00:10:54:01 - 00:11:08:08\nNick Clason | Hybrid Ministry\nGrab that if you want my full strategy on what you should be posting on your social media. But I give you ideas and I give instructions on how to do it, what to post, ideas and things to use, how to include your students, how to include your volunteers, how to include your other staff, how to just include yourself.\n\n00:11:08:10 - 00:11:36:12\nNick Clason | Hybrid Ministry\nBut creating content that is based I and and optimized for social media because social media is much more than just an announcement platform, social media is a chance for us to produce entertaining and fun and relevant content that people actually get on social media to consume. And so post some sermon clips and post some fun clips so you have a good variety of both, and that you're giving a good picture of what you and your church is all about.\n\n00:11:36:18 - 00:12:02:26\nNick Clason | Hybrid Ministry\nBut then, I recommend what I do right now is I post two times per day, five days per week. I take weekends off, and whatever rhythm works best for you. And I was in a heavy, heavy growth mode. I did three times a day. I've backed it down to two times a day. but also, if you can only post one time a day or one time every other day, so that you're like 3 to 4 times a week, whatever you do, just show up regularly.\n\n00:12:02:26 - 00:12:29:06\nNick Clason | Hybrid Ministry\nAnd if you are sitting down and taking the time to pre film your messages, you have that content to then help supplement what you post on social media. So if you do a long form video and you're just getting started and you want to do a sermon clip, do one sermon clip and then do two other types of clips, one fun, one with your students and then one other selfie style video where you're just giving, a continuation or devotional thought from the message of that week.\n\n00:12:29:06 - 00:12:50:02\nNick Clason | Hybrid Ministry\nAnd boom, there's three posts, one every other day, Monday, Wednesday, Friday, and you're good to go. Another thing that we as youth pastors have in our back pocket at any given time is recap videos like ten, 3 to 5 second clips that you put into like a cap cut template or something like that. And you can create a Wednesday night or Sunday night or whatever night your youth night is.\n\n00:12:50:04 - 00:13:08:11\nNick Clason | Hybrid Ministry\nRecap very, very easily, without a lot of work, without a lot of editing. And those things perform really well on social media because not only are students looking for themselves, but parents also are looking to see if they're students having a good time at youth group. But once you're ready to post over here, back on the post screen for the YouTube shorts.\n\n00:13:08:11 - 00:13:42:23\nNick Clason | Hybrid Ministry\nThis is my favorite feature and it's unique to YouTube because we are posting our messages, our long form messages to YouTube. And so when you post short, you can link it to a featured video. And so when I post a sermon clip, I link it to my long form sermon video. So if someone stumbles across our video on the YouTube shorts feed and they're just scrolling through and they're stopped because of the hook or the text on screen or whatever the case might be, and it it in a it captures their imagination and it makes them start thinking and they start wondering, and they want to explore more.\n\n00:13:42:25 - 00:14:04:27\nNick Clason | Hybrid Ministry\nBoom. Right here at the bottom of the video is a full featured video, and it will take them over to that. And that's one fantastic way to grow on social media. And it especially works well for those of us in youth ministry who are pre filming our messages, and are then also growing and posting via the community tab and on YouTube shorts.\n\n00:14:04:27 - 00:14:21:07\nNick Clason | Hybrid Ministry\nListen, I know it's been a lot of work. I know we've been like adjusting our time management. But in the next video I want to take you to is I want to show you our full church studio. We took one room in our church and we completely revamped it for a studio. I'm going to give you the tour.\n\n00:14:21:12 - 00:14:36:27\nNick Clason | Hybrid Ministry\nI'm going to go through all the gear. I'm going to talk through all the equipment. I'm also going to share with you some of the different concepts and how we utilize and use it. All of that is going to be here in the very next video, which is linked right here directly on screen. I hope to see you over in that video.\n\n00:14:36:27 - 00:14:41:01\nNick Clason | Hybrid Ministry\nAnd don't forget and as always, to stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nYouTube has more to offer than just posting videos!\u003cbr\u003e\nIt has some social media components in it!\u003c/p\u003e\n\n\u003cp\u003eWe explore the best 3 non video elements\u003cbr\u003e\nAs well as all the things you need to know about YouTube Shorts.\u003cbr\u003e\nHow to Post\u003cbr\u003e\nWhat to Post\u003cbr\u003e\nHow Often to Post\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFULL PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/097\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/097\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/I_6AF8qOPVg\" rel=\"nofollow\"\u003ehttps://youtu.be/I_6AF8qOPVg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OPUS.PRO\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=qf600kbri2Q\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=qf600kbri2Q\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//WORLDS GREATEST DONUT EPISODE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=5ryhkIRyDb4\u0026t=25s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=5ryhkIRyDb4\u0026amp;t=25s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//BRADY SHEARER\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/bradyshearer/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/bradyshearer/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//EMOJIPEDIA\u003cbr\u003e\n\u003ca href=\"https://emojipedia.org/\" rel=\"nofollow\"\u003ehttps://emojipedia.org/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE COACHING [FREE!]\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE EDITING [FREE!]\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\nVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Exponential YouTube Growth\u003cbr\u003e\n01:32 3 Amazing YouTube Features\u003cbr\u003e\n07:03 How to Use YouTube Shorts\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:01 - 00:00:26:09\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI grew a YouTube channel for $0 of paid promotion in just a little over a year to almost 600 subscribers today, as the day of recording, it has 573 subscribers, and probably by the time that this video actually drops, it will probably be close to 600. Now, you might be wondering how or how did I go about doing that, especially for free, because it seems like everything today is all about paid promotion and paid ads.\u003c/p\u003e\n\n\u003cp\u003e00:00:26:09 - 00:00:52:13\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in a lot of ways it is. But the way that we did it completely organically in our church and our student ministry was through the avenue of YouTube. Shorts. Shorts are an absolutely fantastic tool to growing your YouTube channel and your followers. And in this video today we are in a playlist. This is a continuing continuation of the playlist YouTube for Youth Ministry.\u003c/p\u003e\n\n\u003cp\u003e00:00:52:13 - 00:01:23:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so along with shorts, it also YouTube has the offering of a thing called the community tab and some other fun features. So we\u0026#39;re going to explore two of my favorite features in the community tab. And a third feature that I really like, the podcast feed. I\u0026#39;ll talk to you all about that. And then we are going to dive in a full crash course on how to shoot, film and upload YouTube shorts, how to post, what to post, how often you should post, and finally, make sure you stick around all the way to the very end of the video.\u003c/p\u003e\n\n\u003cp\u003e00:01:23:04 - 00:01:48:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause my all time favorite feature, especially for youth ministries, I\u0026#39;m going to share with you all the way at the end. Welcome to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. If you and I haven\u0026#39;t had chance to meet yet, my name is Nick Clason and I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and I started a YouTube channel for my church in January of 2023.\u003c/p\u003e\n\n\u003cp\u003e00:01:48:22 - 00:02:15:17\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd today when this thing posts, today at the day of filming, we have 573 subscribers. You might be wondering, like, how did that happen? And in a lot of ways, it was due to YouTube shorts and some of the other features embedded in YouTube. Now, one of the knocks on YouTube is that it doesn\u0026#39;t act and operate like some of the other social networks, but the fact of the matter is, like Instagram is almost completely overwhelmed by millennials\u003c/p\u003e\n\n\u003cp\u003e00:02:15:17 - 00:02:37:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThose who have settled in as Instagram as their platform of choice. And so generation Z over on TikTok and now Generation Alpha coming up behind and 95% of your students on YouTube, there may be some features that things like Facebook and Instagram and TikTok have to offer that we didn\u0026#39;t think YouTube does, but now they do. And so three of those features that I really like.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:23 - 00:03:06:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe first one is the community tab. And one of the ways in which I utilize the community tab is through posting things similar, like you might see on Instagram called Carousel posts, which, by the way, if you grab my completely free e-book, which is linked right here on screen or down in the show notes, wherever you\u0026#39;re listening to this, you\u0026#39;ll notice that my weekly schedule is encapsulated by almost 100% vertical short form videos, and I really only make 1 or 2 graphic style posts.\u003c/p\u003e\n\n\u003cp\u003e00:03:06:05 - 00:03:24:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nLet me say that in the new wave and in 2024 and beyond, I would like to increase my offerings of graphic post education based posts. Honestly, the Goat right now is Brady Shear over at Pro Tools. His Instagram is phenom and also you need to go check out what he\u0026#39;s doing there. I\u0026#39;d love to start posting more things like that in our student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:03:25:02 - 00:03:52:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd the good news is that YouTube offers that functionality and it\u0026#39;s called the community tab. Right? Like TikTok might let you post just some photos on their thing, and they\u0026#39;re starting to do that as well. But YouTube has added the community tab, and the community tab can get a little bit tricky. I have manually, started pointing our students towards it, because it\u0026#39;s, it is a little bit of like the least known feature on YouTube, but you can offer things like carousel posts.\u003c/p\u003e\n\n\u003cp\u003e00:03:52:03 - 00:04:12:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou can also offer things like polls. And we use that in some of our voting, which linked right here at the top of the screen is one of my all time favorite events, called the World\u0026#39;s Greatest Donut. And it\u0026#39;s a voting event. So students are voting for this donut versus that donut. And so if you want a full breakdown on how to use that and all the assets that go with it, check that video out, link down below.\u003c/p\u003e\n\n\u003cp\u003e00:04:12:04 - 00:04:30:29\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that video is all the things that you\u0026#39;re going to need in order to grab the world\u0026#39;s greatest donut. It\u0026#39;s also linked down below in the show notes as well, but you can post polls on YouTube, you can post polls on the community tab, and I just point students towards it. And as long as they have the app and are subscribed to us, they can, rifle on over to the community tab.\u003c/p\u003e\n\n\u003cp\u003e00:04:31:06 - 00:04:58:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if they start engaging with the community tab from our channel on a regular basis, then it\u0026#39;ll begin to show in their YouTube home screen, on their feed, on their algorithm. And so the ones the accounts that I interact with on the community tab, I see more and more often. And so you might think like, oh, we can\u0026#39;t use YouTube only because it doesn\u0026#39;t have some of the features like votes and polls and posts and links like Facebook and Instagram do.\u003c/p\u003e\n\n\u003cp\u003e00:04:58:11 - 00:05:32:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd that\u0026#39;s just false. Like YouTube does offer a lot of these same functionalities. And so I love those things to lean into, to create more of a community than just me blasting videos out on YouTube or, or viewing YouTube as my video holding container. It is now a much more robust social media platform. The third idea YouTube has recently introduced is podcasts, and it looks when you\u0026#39;re posting it, it\u0026#39;ll show up in the playlist dropdown option as this another like thing, another playlist option.\u003c/p\u003e\n\n\u003cp\u003e00:05:32:06 - 00:05:54:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you select the podcast option. And then it dumps every single video that\u0026#39;s checked in your, video containers, all of your videos, any ones that are checked as a podcast, it\u0026#39;ll drop it into what looks like a playlist. And so it\u0026#39;s called a podcast and it is a little bit new. And so there is there are still some kinks, I believe, being worked out by YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:05:54:16 - 00:06:13:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut a couple of different ideas is if you want to have like a podcast with some students, like that could be an option. You could post some videos to YouTube. And so people who follow you or subscribe to you or have interacted with your videos, they will see them, but they can no to go and navigate directly to the podcast feature on your YouTube channel and go ahead and check that out.\u003c/p\u003e\n\n\u003cp\u003e00:06:13:14 - 00:06:33:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAlso, an idea that we have, I\u0026#39;m toying around with doing this and I\u0026#39;m thinking about offering it is putting our leader a leader, podcast over there on YouTube as well. So it will be included on our full YouTube channel, but particularly in the podcast, feed, which, like I said, looks and acts and seems a lot like a playlist.\u003c/p\u003e\n\n\u003cp\u003e00:06:33:05 - 00:06:48:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut we\u0026#39;re going to start doing some stories and some wins and celebrate some of our leaders, as well as offer some training. We\u0026#39;re looking to do like a weekly one under 20 minutes and just kind of like an on the go training for our leaders. And I think the YouTube podcast feed is a phenomenal place to do it.\u003c/p\u003e\n\n\u003cp\u003e00:06:48:12 - 00:07:12:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow we are going to offer probably an audio only version as well using like RSS, and they can get it through their Apple iTunes, or Apple podcast feed catcher as well. But YouTube does allow us to have like a place to put those things as well. Not so YouTube shorts, right? When I started posting early on the days of our YouTube channel, my YouTube shorts got tons and tons of traction.\u003c/p\u003e\n\n\u003cp\u003e00:07:12:21 - 00:07:32:00\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd I think that the algorithm, because we were new, because we were trying it out, I think the algorithm was rewarding us a little bit. But if you open your you up your YouTube app and right here you just select this plus button, you\u0026#39;ll notice it does give you a few options. So that\u0026#39;s where you might, you know, put a post, might put a poll or some other like options to your community people.\u003c/p\u003e\n\n\u003cp\u003e00:07:32:02 - 00:07:46:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut this option right here, if you click shorts, will give you the option now to film or upload a short. And so of course if you want to film it, it\u0026#39;s got this camera functionality. You just hit the camera button and get going, do a selfie style video or turn it around and film whatever\u0026#39;s out in front of you.\u003c/p\u003e\n\n\u003cp\u003e00:07:46:29 - 00:08:04:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if you are following my playlist here and you have prerecorded your messages and you\u0026#39;ve used Open Stop Pro, which is linked down below in the show notes, and you want to, upload a video that you\u0026#39;ve already downloaded from your phone or from like a Google Drive or Dropbox link. This would be where you would select it.\u003c/p\u003e\n\n\u003cp\u003e00:08:04:18 - 00:08:32:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd then from this point forward, it\u0026#39;s now included. Now you\u0026#39;ll notice that YouTube shorts only allows 60 second clips, and so YouTube shorts, TikTok, Instagram and Facebook Reels, similar pieces of content. Those other three, not YouTube allow longer than a minute. So any video uploaded on to YouTube that is vertically based, either on desktop or on mobile will be automatically converted into shorts, and then we\u0026#39;ll be put in the shorts feed kind of container on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:08:32:06 - 00:08:54:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so you can create longer than a minute ones that will also upload to Instagram or, you know, TikTok. But because of YouTube\u0026#39;s length limit at 60s, every single video that I produce personally, I keep under 60 seconds. That way I can post across all 3 or 4 platforms all at the same time, all at the same video, all the same type of content.\u003c/p\u003e\n\n\u003cp\u003e00:08:54:14 - 00:09:13:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so it\u0026#39;s uploaded. If it goes beyond 60s, it\u0026#39;s going to clip it or shave it. And so you\u0026#39;re going to just want to make sure that you keep whatever you are posting at that 60 second limit. And then here off to the side, this is where you might add like text or, you know, add some other features. And then right up here at the top, this is where you might add some music as well.\u003c/p\u003e\n\n\u003cp\u003e00:09:13:10 - 00:09:34:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so it\u0026#39;s similar. If you\u0026#39;ve ever used Instagram Reels or TikTok it\u0026#39;s similar interface. They\u0026#39;re all a little bit different. But once you\u0026#39;ve kind of done all the editing here, you\u0026#39;ll go to the next screen. And this is where you post it. And YouTube only offers like 100 to 160 characters here on the title. and you could go back in after you upload it onto desktop.\u003c/p\u003e\n\n\u003cp\u003e00:09:34:23 - 00:09:52:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI have not found a way to do it on mobile yet. I guess unless you go into the YouTube studio app, which is a whole separate app to add things like tags and longer descriptions, but essentially you\u0026#39;re just adding the title. Now what this looks like on the home screen is you get three to 4 to 5 words of visibility, depending on the number of characters.\u003c/p\u003e\n\n\u003cp\u003e00:09:52:22 - 00:10:20:15\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd in my opinion, that actually tends to be what draws me to click a YouTube short. And so you might consider putting an emoji. Here you go to like emojipedia emoji. emojipedia.org or whatever to copy and paste in emoji. or just use one from your phone. Obviously if you\u0026#39;re posting on mobile, and from there then you\u0026#39;ll be able right to, to type maybe eye catching or hook inducing kind of title.\u003c/p\u003e\n\n\u003cp\u003e00:10:20:18 - 00:10:36:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNow, the question you might be asking is like, what do I post? Right? Well, if you\u0026#39;ve been following this playlist again, I recommend using Opus.Pro to get your long form teaching videos, which you have done by sitting down direct camera in front of a cell phone. You\u0026#39;ve upload that to opus. It\u0026#39;s giving you however many clips.\u003c/p\u003e\n\n\u003cp\u003e00:10:36:10 - 00:10:54:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI personally use three opus clips per week that are sermon based, and then the rest. I\u0026#39;m doing fun stuff, right? I might do some educational or spiritual based content that\u0026#39;s not message related. I might do some spiritual practice videos, but I\u0026#39;m also going to do a lot of fun stuff. And I view my social media and again linked down below in my e-book.\u003c/p\u003e\n\n\u003cp\u003e00:10:54:01 - 00:11:08:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nGrab that if you want my full strategy on what you should be posting on your social media. But I give you ideas and I give instructions on how to do it, what to post, ideas and things to use, how to include your students, how to include your volunteers, how to include your other staff, how to just include yourself.\u003c/p\u003e\n\n\u003cp\u003e00:11:08:10 - 00:11:36:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut creating content that is based I and and optimized for social media because social media is much more than just an announcement platform, social media is a chance for us to produce entertaining and fun and relevant content that people actually get on social media to consume. And so post some sermon clips and post some fun clips so you have a good variety of both, and that you\u0026#39;re giving a good picture of what you and your church is all about.\u003c/p\u003e\n\n\u003cp\u003e00:11:36:18 - 00:12:02:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut then, I recommend what I do right now is I post two times per day, five days per week. I take weekends off, and whatever rhythm works best for you. And I was in a heavy, heavy growth mode. I did three times a day. I\u0026#39;ve backed it down to two times a day. but also, if you can only post one time a day or one time every other day, so that you\u0026#39;re like 3 to 4 times a week, whatever you do, just show up regularly.\u003c/p\u003e\n\n\u003cp\u003e00:12:02:26 - 00:12:29:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd if you are sitting down and taking the time to pre film your messages, you have that content to then help supplement what you post on social media. So if you do a long form video and you\u0026#39;re just getting started and you want to do a sermon clip, do one sermon clip and then do two other types of clips, one fun, one with your students and then one other selfie style video where you\u0026#39;re just giving, a continuation or devotional thought from the message of that week.\u003c/p\u003e\n\n\u003cp\u003e00:12:29:06 - 00:12:50:02\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd boom, there\u0026#39;s three posts, one every other day, Monday, Wednesday, Friday, and you\u0026#39;re good to go. Another thing that we as youth pastors have in our back pocket at any given time is recap videos like ten, 3 to 5 second clips that you put into like a cap cut template or something like that. And you can create a Wednesday night or Sunday night or whatever night your youth night is.\u003c/p\u003e\n\n\u003cp\u003e00:12:50:04 - 00:13:08:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRecap very, very easily, without a lot of work, without a lot of editing. And those things perform really well on social media because not only are students looking for themselves, but parents also are looking to see if they\u0026#39;re students having a good time at youth group. But once you\u0026#39;re ready to post over here, back on the post screen for the YouTube shorts.\u003c/p\u003e\n\n\u003cp\u003e00:13:08:11 - 00:13:42:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThis is my favorite feature and it\u0026#39;s unique to YouTube because we are posting our messages, our long form messages to YouTube. And so when you post short, you can link it to a featured video. And so when I post a sermon clip, I link it to my long form sermon video. So if someone stumbles across our video on the YouTube shorts feed and they\u0026#39;re just scrolling through and they\u0026#39;re stopped because of the hook or the text on screen or whatever the case might be, and it it in a it captures their imagination and it makes them start thinking and they start wondering, and they want to explore more.\u003c/p\u003e\n\n\u003cp\u003e00:13:42:25 - 00:14:04:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBoom. Right here at the bottom of the video is a full featured video, and it will take them over to that. And that\u0026#39;s one fantastic way to grow on social media. And it especially works well for those of us in youth ministry who are pre filming our messages, and are then also growing and posting via the community tab and on YouTube shorts.\u003c/p\u003e\n\n\u003cp\u003e00:14:04:27 - 00:14:21:07\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nListen, I know it\u0026#39;s been a lot of work. I know we\u0026#39;ve been like adjusting our time management. But in the next video I want to take you to is I want to show you our full church studio. We took one room in our church and we completely revamped it for a studio. I\u0026#39;m going to give you the tour.\u003c/p\u003e\n\n\u003cp\u003e00:14:21:12 - 00:14:36:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m going to go through all the gear. I\u0026#39;m going to talk through all the equipment. I\u0026#39;m also going to share with you some of the different concepts and how we utilize and use it. All of that is going to be here in the very next video, which is linked right here directly on screen. I hope to see you over in that video.\u003c/p\u003e\n\n\u003cp\u003e00:14:36:27 - 00:14:41:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd don\u0026#39;t forget and as always, to stay hybrid.\u003c/p\u003e","summary":"YouTube has more to offer than just posting videos!\r\nIt has some social media components in it!\r\n\r\nWe explore the best 3 non video elements\r\nAs well as all the things you need to know about YouTube Shorts.\r\nHow to Post\r\nWhat to Post\r\nHow Often to Post","date_published":"2024-05-16T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/a1f1f325-e721-4ef3-914f-4259e4ebe37a.mp3","mime_type":"audio/mpeg","size_in_bytes":21200189,"duration_in_seconds":882}]},{"id":"53f524dd-37ba-4e2e-bc5c-528a86aa65ce","title":"Episode 096: 🔀 YouTube Playlists: Rethinking Teaching in the Church","url":"https://www.hybridministry.xyz/096","content_text":"💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\nYouTube Playists are a fantastic way to offer courses and learnings for your church.\nAnd when we lean into them, you can start to get time back for your family during the evenings.\n\nAnything that you might be tempted to turn into a meeting can become a playlist.\nWe'll show you everything you need from philosophy behind online teaching as well as how to get started posted playlists on YouTube.\n\nFULL PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/096\n\n//YOUTUBE VIDEO\nhttps://youtu.be/_ENegjJ7cvM\n\n//YOUTUBE COACHING [FREE!]\nhttps://www.hybridministry.xyz/articles/coaching\n\n//HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//UNDER $100 GEAR GUIDE\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//YOUTUBE VIDEO EDITING [FREE!]\nhttps://www.hybridministry.xyz/articles/editing\n\n//ANSWERING SPECIFIC QUESTIONS\nhttp://www.hybridministry.xyz/095\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\nVIDIQ\nhttps://vidiq.com/hybrid\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Teaching and the Local Church\n02:12 In-Person vs. Online Teaching\n08:05 YouTube Playlists for Churches\n10:53 How to Get more Time at Home\n\n--------------\n✍️TRANSCRIPT\n\n00:00:00:00 - 00:00:27:03\nNick Clason | Hybrid Ministry\nThe Great Commission of Jesus tells us to make disciples, to then baptize people. And then thirdly, and finally to teach. Teaching is one of the primary functions that all of us accomplish as members of the local church, as churches and pastors and leaders. Teaching Disciples of Christ is one of the primary ways in which we raise them up to become more and more in the image of Christ.\n\n00:00:27:05 - 00:00:52:01\nNick Clason | Hybrid Ministry\nSo teaching takes all kinds of different forms, but one of the main forms is through a sermon. And so if you've ever sat through a sermon, then go ahead and like this video because we're going to talk about rethinking teaching a little bit in this video. If you've ever delivered a sermon of your own, then give us a subscribe because we're going to help you craft that in a way that can live in exist on YouTube in a hybrid manner.\n\n00:00:52:01 - 00:01:16:21\nNick Clason | Hybrid Ministry\nAnd, well, regardless of whether you're in either of those camps, turn the bell on. Because in this playlist, we want to help you navigate teaching in YouTube and in a playlist like right here at the very top of this video. We are in a series in the video playlist called YouTube for Youth Ministry. Whether you're in youth ministry or in church ministry, this playlist is all aimed at helping you and your church become relevant.\n\n00:01:16:23 - 00:01:43:16\nNick Clason | Hybrid Ministry\nAnd postings on YouTube that can live beyond just a one time meeting. And so one question that I've been grappling with in this entire playlist is does teaching is it required and mandated to be in person? Obviously, all of us like when things are in person and it feels more comfortable. But in today's video, we'll unpack that question and we'll explore these three things.\n\n00:01:43:16 - 00:02:08:14\nNick Clason | Hybrid Ministry\nNumber one, in person versus online based teaching. Number two, the best teaching component that I believe is already embedded in included in the YouTube algorithm and is a huge and strategic advantage for most churches. And finally, how do you reduce your nightly commitments of being out of the house and in church? Meeting, and how do you how you reduce that by half?\n\n00:02:08:17 - 00:02:41:08\nNick Clason | Hybrid Ministry\nWelcome to the Hybrid Ministry show, Well, hey everyone and welcome to the Hybrid Ministry Show. And we are on the downhill slope of YouTube for youth ministry. We're on episode 96 here, which means we're only four away from the 100th episode. And I have a really special and very different interview style, hundredth episode coming up. It is going to be awesome, but we are in this playlist, here now talking about YouTube for youth ministry and one of the kind of key grapplings is does teaching have to be in-person versus online?\n\n00:02:41:08 - 00:03:04:22\nNick Clason | Hybrid Ministry\nAnd little spoiler. The second point of this video is talking about the best component included in YouTube, and that is playlists. And that's what we're going to be looking into today, is creating playlists for YouTube and youth ministry, and how you can go about, like adding your teachings to YouTube. But the first question, I think, probably demands a little bit more of a philosophical response.\n\n00:03:04:22 - 00:03:49:06\nNick Clason | Hybrid Ministry\nRight? Does teaching is it required to be together in person? And so, let's just be honest. Let's talk about a couple of things. First of all, online and the internet is phenomenal, right? For a couple of different things. And in-person is phenomenal for a couple of different things. And they are uniquely different. And so one of the reasons why we we can't just only like live stream our videos to the internet and leave it at that without coming back behind it and optimizing it for the internet is because that's created for an in-person moment and, like a YouTube video or a podcast.\n\n00:03:49:06 - 00:04:20:24\nNick Clason | Hybrid Ministry\nThose are created for like online types of learnings or conversations. And so I think that online is actually a fantastic content delivery source. And I think in some cases, raise your hand. Give me a like comment below. If you've ever been in a PTA meeting or if you've ever sat through like a government presentation that is like PowerPoint heavy, or if you've ever been to like something from your kid's school that you're like, man, I could have done this better, right?\n\n00:04:20:26 - 00:04:41:22\nNick Clason | Hybrid Ministry\nBecause it's boring. And they're just they're like kind of droning on like the Charlie Brown teacher. But the internet is actually strategically, uniquely positioned to be really good for content delivery. We have things like podcasts, we have things like online courses, we have things like YouTube videos just like this. In fact, what I would love to do is offer.\n\n00:04:41:23 - 00:05:05:26\nNick Clason | Hybrid Ministry\nRight now I'm offering three slots and I have one of them already filled, but three slots of 100% free, online hybrid and or YouTube coaching. And so if you're looking to go from ground zero to actually doing something on the internet, I'm offering four sessions of coaching 100% completely free to you. All I ask is that you actually use my service and that you give me a killer review.\n\n00:05:05:26 - 00:05:25:21\nNick Clason | Hybrid Ministry\nIf you believe that my services demand that. But I want to help you get up and off the ground because there are a lot of opportunities on the internet now. But that being said, you and I are like, well, bro, listen, we did this. We lived during Covid. We know how much it stunk to be forced to be only online.\n\n00:05:25:21 - 00:05:52:18\nNick Clason | Hybrid Ministry\nAnd and we all missed in-person. And that is 100% true because in-person ministry and in-person moments are best for things like community and things like relationships. Just like you can teach a message while you're in-person, you can deliver content while you're in-person. Online offers a unique opportunity for that. And in the same way, you can experience community online things like discord channels.\n\n00:05:52:18 - 00:06:12:23\nNick Clason | Hybrid Ministry\nI'm a big Oklahoma City Thunder fan. I actually means a lot of community through things like Twitter. during Thunder games, or people who play online video games. So community is also possible online, but we all know it's best nearly eye to eye, shoulder to shoulder. That's what things like small groups and discipleship often happen best in in-person settings.\n\n00:06:12:23 - 00:06:35:14\nNick Clason | Hybrid Ministry\nHowever, you know, there are also moments where, an in-person group, we meet together, but we have a group chat that stays pretty active throughout the week. And that's one of the ways that we stay connected to one another. That's the power of hybrid. And so in most cases, most churches I've ever been to or seen are using in utilizing in-person trainings in their teachings.\n\n00:06:35:14 - 00:07:09:24\nNick Clason | Hybrid Ministry\nThat element of the Great Commission as, must see-TV. “Hey parents, we have a screen time workshop and it is on Saturday at 11 a.m. hope to see you there.” As if that content can't be captured and recorded and disseminated otherwise. And afterwards. Because what's our goal? Do we want parents to be equipped and learn the information that we're presenting, or do we want their butts in the seats to cover our attendance numbers?\n\n00:07:09:24 - 00:07:40:11\nNick Clason | Hybrid Ministry\nRight. And so while it's necessary, I'm not proposing giving away and and doing away with in-person teachings. Right, I do I do want you to understand that it doesn't always have to be an in-person experience. And YouTube gives us a really amazing opportunity to do that. And I'll actually help you get started in this for free. Link down below is my 100% completely free hybrid strategy guide going from zero to actually starting to do something.\n\n00:07:40:11 - 00:08:04:20\nNick Clason | Hybrid Ministry\nAnd one of those elements is recording videos and posting them to YouTube. I have a gear list in that e-book for under $100 to get you going, with cell phones and tripods and microphones to get up and running and start recording some videos and posting them to YouTube. Next, we're going to look at what YouTube already has, which is this component called playlists.\n\n00:08:04:23 - 00:08:26:20\nNick Clason | Hybrid Ministry\nSo anything that you might be tempted to turn into a class or a meeting or a workshop or a meetup or an after church, like pizza with the pastor sort of thing, any one of those that isn't like relationally charged, I believe. And even if they are relationally charged, we can pivot and reposition the way that we're doing it so that it can be included in a YouTube playlist.\n\n00:08:26:20 - 00:08:52:03\nNick Clason | Hybrid Ministry\nHowever, playlists are basically like free courses on YouTube's platform. So like, here's just a few examples and ideas of things that you could use in a playlist setting, but it's not limited to these things. You. The sky is truly the limit, and anything that you feel like you could use or might need down the road in the future, like you can take these and use them.\n\n00:08:52:03 - 00:09:11:28\nNick Clason | Hybrid Ministry\nSo like we this is one we have done. We created a like baptism class. Like what is the theology behind it? Why do we do it? what are the biblical implications for it? And so we just filmed a little videos explaining those things. You can also do one on like the Lord's Supper or you know why we take it, the symbolism behind it.\n\n00:09:12:00 - 00:09:37:06\nNick Clason | Hybrid Ministry\nYou could do like an Old Testament survey, a New Testament style survey. You could do a playlist on like spiritual gifts and volunteering in the church. And so first like figuring out what your spiritual gifts are, and then second, like how to discover where the opportunities are. You could do one on lust, and purity and battling like addiction. And that way you could do ones for parents on like screens and technology.\n\n00:09:37:08 - 00:10:07:27\nNick Clason | Hybrid Ministry\nyou could also do one on like the problem of evil. Why do bad things happen? People are always asking that question. It's a really relevant topic. Leader trainings, parent workshops. Like, you know, in the video link down below, we talked about the importance of asking and answering specific questions for students. And so while a good strategy is answering specific questions for teenagers in the land of this playlist conversation, you're doing that with your sermon series as well.\n\n00:10:08:04 - 00:10:26:12\nNick Clason | Hybrid Ministry\nBut what's like a question? You know that, like you have to answer on a pretty frequent basis that you could capture and post to YouTube? And I get it. You're like, well, I've done the the work, the content. I've sat in front of a camera and delivered it. But now, like, I want to make sure it looks like good for YouTube.\n\n00:10:26:12 - 00:10:49:27\nNick Clason | Hybrid Ministry\nAnd hey, I also, in addition to free coaching, I'm also offering a limited time offer for some free video editing. And so if you want 4 or 5 professionally done videos that you can include into a playlist type format, I would love to help you do that same stipulation as the coaching. Just use it and just leave me a review and you can get more information for that down below.\n\n00:10:49:27 - 00:11:13:11\nNick Clason | Hybrid Ministry\nIn the show notes. And all of this leaning into hybrid, leaning into digital. Right. Let's be honest, it's going to help you default into being able to spend more time at home because whenever we're like, “oh man, we need to host this parent meeting.” And we already got Wednesday nights, we already got Sunday night. So I need to figure out another night of the week that parents are available to host an informational meeting.\n\n00:11:13:13 - 00:11:37:10\nNick Clason | Hybrid Ministry\nAnd so that has to be like a Monday night or a Tuesday night or a Thursday night or whatever the case may be. Right? We we default into hosting those things in in-person meetings. And so start asking yourself this question is, “Can this content be covered in a digital format?” Can this content go on a YouTube playlist?” It's great for sermon series.\n\n00:11:37:10 - 00:11:57:04\nNick Clason | Hybrid Ministry\nBy the way, if you start, pre filming your messages like any message is a playlist. Any course can be a playlist. And now I get it. You're like, well, “I really want to be like in-person and like working this out with the students,” then yes, by all means, you should be doing those types of things in person.\n\n00:11:57:11 - 00:12:17:14\nNick Clason | Hybrid Ministry\nBut if it's strictly an information style, transfer of things like that can very easily be recorded and sent out and you get to do the recording and the sending out in the editing and all the components that go along with it in your office hours, and you get to do that and then be home at night with your family.\n\n00:12:17:17 - 00:12:46:05\nNick Clason | Hybrid Ministry\nAnd so when should a meeting be in person? When do we we make the decision that this one, this one needs to be in person? Well, often we default to having it in person for things like accountability. I want to I want to be sure that they're watching this, that they're consuming this information. But if you've ever seen, like the learning, the learning triangle pyramid, like only 5% of people retain information from auditory lecture style based teachings.\n\n00:12:46:05 - 00:13:14:25\nNick Clason | Hybrid Ministry\nAnd so often the thing we're saying when we say, I want to ensure that they get this content is we want to force them to be there because we don't actually trust them to consume the information on their own time. And in some cases, that might be valid, right? But rarely is the content delivery in the style actually more captivating than setting them up with some good content and some good editing in a YouTube or a podcast style environment.\n\n00:13:15:00 - 00:13:38:06\nNick Clason | Hybrid Ministry\nSo here's a fact regardless, like as you as you're measuring these things out like why in-person, when in person should it be in person? YouTube has a ton to offer, one of which is what we just talked about here playlists. We're actually going to explore a couple other really cool features in the YouTube platform called, the shorts feature and the community tab.\n\n00:13:38:12 - 00:13:57:19\nNick Clason | Hybrid Ministry\nThat video is going to be linked right here on the screen. So if you're ready to jump into episode 97, hit that on screen. Catch us over there on the next one. Don't forget. And as always, we are making digital discipleship easy, possible, and accessible. So stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nYouTube Playists are a fantastic way to offer courses and learnings for your church.\u003cbr\u003e\nAnd when we lean into them, you can start to get time back for your family during the evenings.\u003c/p\u003e\n\n\u003cp\u003eAnything that you might be tempted to turn into a meeting can become a playlist.\u003cbr\u003e\nWe\u0026#39;ll show you everything you need from philosophy behind online teaching as well as how to get started posted playlists on YouTube.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFULL PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/096\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/096\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/_ENegjJ7cvM\" rel=\"nofollow\"\u003ehttps://youtu.be/_ENegjJ7cvM\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE COACHING [FREE!]\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//UNDER $100 GEAR GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO EDITING [FREE!]\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ANSWERING SPECIFIC QUESTIONS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/095\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/095\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003eVIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Teaching and the Local Church\u003cbr\u003e\n02:12 In-Person vs. Online Teaching\u003cbr\u003e\n08:05 YouTube Playlists for Churches\u003cbr\u003e\n10:53 How to Get more Time at Home\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:27:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThe Great Commission of Jesus tells us to make disciples, to then baptize people. And then thirdly, and finally to teach. Teaching is one of the primary functions that all of us accomplish as members of the local church, as churches and pastors and leaders. Teaching Disciples of Christ is one of the primary ways in which we raise them up to become more and more in the image of Christ.\u003c/p\u003e\n\n\u003cp\u003e00:00:27:05 - 00:00:52:01\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo teaching takes all kinds of different forms, but one of the main forms is through a sermon. And so if you\u0026#39;ve ever sat through a sermon, then go ahead and like this video because we\u0026#39;re going to talk about rethinking teaching a little bit in this video. If you\u0026#39;ve ever delivered a sermon of your own, then give us a subscribe because we\u0026#39;re going to help you craft that in a way that can live in exist on YouTube in a hybrid manner.\u003c/p\u003e\n\n\u003cp\u003e00:00:52:01 - 00:01:16:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd, well, regardless of whether you\u0026#39;re in either of those camps, turn the bell on. Because in this playlist, we want to help you navigate teaching in YouTube and in a playlist like right here at the very top of this video. We are in a series in the video playlist called YouTube for Youth Ministry. Whether you\u0026#39;re in youth ministry or in church ministry, this playlist is all aimed at helping you and your church become relevant.\u003c/p\u003e\n\n\u003cp\u003e00:01:16:23 - 00:01:43:16\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd postings on YouTube that can live beyond just a one time meeting. And so one question that I\u0026#39;ve been grappling with in this entire playlist is does teaching is it required and mandated to be in person? Obviously, all of us like when things are in person and it feels more comfortable. But in today\u0026#39;s video, we\u0026#39;ll unpack that question and we\u0026#39;ll explore these three things.\u003c/p\u003e\n\n\u003cp\u003e00:01:43:16 - 00:02:08:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nNumber one, in person versus online based teaching. Number two, the best teaching component that I believe is already embedded in included in the YouTube algorithm and is a huge and strategic advantage for most churches. And finally, how do you reduce your nightly commitments of being out of the house and in church? Meeting, and how do you how you reduce that by half?\u003c/p\u003e\n\n\u003cp\u003e00:02:08:17 - 00:02:41:08\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nWelcome to the Hybrid Ministry show, Well, hey everyone and welcome to the Hybrid Ministry Show. And we are on the downhill slope of YouTube for youth ministry. We\u0026#39;re on episode 96 here, which means we\u0026#39;re only four away from the 100th episode. And I have a really special and very different interview style, hundredth episode coming up. It is going to be awesome, but we are in this playlist, here now talking about YouTube for youth ministry and one of the kind of key grapplings is does teaching have to be in-person versus online?\u003c/p\u003e\n\n\u003cp\u003e00:02:41:08 - 00:03:04:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd little spoiler. The second point of this video is talking about the best component included in YouTube, and that is playlists. And that\u0026#39;s what we\u0026#39;re going to be looking into today, is creating playlists for YouTube and youth ministry, and how you can go about, like adding your teachings to YouTube. But the first question, I think, probably demands a little bit more of a philosophical response.\u003c/p\u003e\n\n\u003cp\u003e00:03:04:22 - 00:03:49:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight? Does teaching is it required to be together in person? And so, let\u0026#39;s just be honest. Let\u0026#39;s talk about a couple of things. First of all, online and the internet is phenomenal, right? For a couple of different things. And in-person is phenomenal for a couple of different things. And they are uniquely different. And so one of the reasons why we we can\u0026#39;t just only like live stream our videos to the internet and leave it at that without coming back behind it and optimizing it for the internet is because that\u0026#39;s created for an in-person moment and, like a YouTube video or a podcast.\u003c/p\u003e\n\n\u003cp\u003e00:03:49:06 - 00:04:20:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThose are created for like online types of learnings or conversations. And so I think that online is actually a fantastic content delivery source. And I think in some cases, raise your hand. Give me a like comment below. If you\u0026#39;ve ever been in a PTA meeting or if you\u0026#39;ve ever sat through like a government presentation that is like PowerPoint heavy, or if you\u0026#39;ve ever been to like something from your kid\u0026#39;s school that you\u0026#39;re like, man, I could have done this better, right?\u003c/p\u003e\n\n\u003cp\u003e00:04:20:26 - 00:04:41:22\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBecause it\u0026#39;s boring. And they\u0026#39;re just they\u0026#39;re like kind of droning on like the Charlie Brown teacher. But the internet is actually strategically, uniquely positioned to be really good for content delivery. We have things like podcasts, we have things like online courses, we have things like YouTube videos just like this. In fact, what I would love to do is offer.\u003c/p\u003e\n\n\u003cp\u003e00:04:41:23 - 00:05:05:26\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight now I\u0026#39;m offering three slots and I have one of them already filled, but three slots of 100% free, online hybrid and or YouTube coaching. And so if you\u0026#39;re looking to go from ground zero to actually doing something on the internet, I\u0026#39;m offering four sessions of coaching 100% completely free to you. All I ask is that you actually use my service and that you give me a killer review.\u003c/p\u003e\n\n\u003cp\u003e00:05:05:26 - 00:05:25:21\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIf you believe that my services demand that. But I want to help you get up and off the ground because there are a lot of opportunities on the internet now. But that being said, you and I are like, well, bro, listen, we did this. We lived during Covid. We know how much it stunk to be forced to be only online.\u003c/p\u003e\n\n\u003cp\u003e00:05:25:21 - 00:05:52:18\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd and we all missed in-person. And that is 100% true because in-person ministry and in-person moments are best for things like community and things like relationships. Just like you can teach a message while you\u0026#39;re in-person, you can deliver content while you\u0026#39;re in-person. Online offers a unique opportunity for that. And in the same way, you can experience community online things like discord channels.\u003c/p\u003e\n\n\u003cp\u003e00:05:52:18 - 00:06:12:23\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nI\u0026#39;m a big Oklahoma City Thunder fan. I actually means a lot of community through things like Twitter. during Thunder games, or people who play online video games. So community is also possible online, but we all know it\u0026#39;s best nearly eye to eye, shoulder to shoulder. That\u0026#39;s what things like small groups and discipleship often happen best in in-person settings.\u003c/p\u003e\n\n\u003cp\u003e00:06:12:23 - 00:06:35:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHowever, you know, there are also moments where, an in-person group, we meet together, but we have a group chat that stays pretty active throughout the week. And that\u0026#39;s one of the ways that we stay connected to one another. That\u0026#39;s the power of hybrid. And so in most cases, most churches I\u0026#39;ve ever been to or seen are using in utilizing in-person trainings in their teachings.\u003c/p\u003e\n\n\u003cp\u003e00:06:35:14 - 00:07:09:24\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat element of the Great Commission as, must see-TV. “Hey parents, we have a screen time workshop and it is on Saturday at 11 a.m. hope to see you there.” As if that content can\u0026#39;t be captured and recorded and disseminated otherwise. And afterwards. Because what\u0026#39;s our goal? Do we want parents to be equipped and learn the information that we\u0026#39;re presenting, or do we want their butts in the seats to cover our attendance numbers?\u003c/p\u003e\n\n\u003cp\u003e00:07:09:24 - 00:07:40:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nRight. And so while it\u0026#39;s necessary, I\u0026#39;m not proposing giving away and and doing away with in-person teachings. Right, I do I do want you to understand that it doesn\u0026#39;t always have to be an in-person experience. And YouTube gives us a really amazing opportunity to do that. And I\u0026#39;ll actually help you get started in this for free. Link down below is my 100% completely free hybrid strategy guide going from zero to actually starting to do something.\u003c/p\u003e\n\n\u003cp\u003e00:07:40:11 - 00:08:04:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd one of those elements is recording videos and posting them to YouTube. I have a gear list in that e-book for under $100 to get you going, with cell phones and tripods and microphones to get up and running and start recording some videos and posting them to YouTube. Next, we\u0026#39;re going to look at what YouTube already has, which is this component called playlists.\u003c/p\u003e\n\n\u003cp\u003e00:08:04:23 - 00:08:26:20\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo anything that you might be tempted to turn into a class or a meeting or a workshop or a meetup or an after church, like pizza with the pastor sort of thing, any one of those that isn\u0026#39;t like relationally charged, I believe. And even if they are relationally charged, we can pivot and reposition the way that we\u0026#39;re doing it so that it can be included in a YouTube playlist.\u003c/p\u003e\n\n\u003cp\u003e00:08:26:20 - 00:08:52:03\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nHowever, playlists are basically like free courses on YouTube\u0026#39;s platform. So like, here\u0026#39;s just a few examples and ideas of things that you could use in a playlist setting, but it\u0026#39;s not limited to these things. You. The sky is truly the limit, and anything that you feel like you could use or might need down the road in the future, like you can take these and use them.\u003c/p\u003e\n\n\u003cp\u003e00:08:52:03 - 00:09:11:28\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo like we this is one we have done. We created a like baptism class. Like what is the theology behind it? Why do we do it? what are the biblical implications for it? And so we just filmed a little videos explaining those things. You can also do one on like the Lord\u0026#39;s Supper or you know why we take it, the symbolism behind it.\u003c/p\u003e\n\n\u003cp\u003e00:09:12:00 - 00:09:37:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nYou could do like an Old Testament survey, a New Testament style survey. You could do a playlist on like spiritual gifts and volunteering in the church. And so first like figuring out what your spiritual gifts are, and then second, like how to discover where the opportunities are. You could do one on lust, and purity and battling like addiction. And that way you could do ones for parents on like screens and technology.\u003c/p\u003e\n\n\u003cp\u003e00:09:37:08 - 00:10:07:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nyou could also do one on like the problem of evil. Why do bad things happen? People are always asking that question. It\u0026#39;s a really relevant topic. Leader trainings, parent workshops. Like, you know, in the video link down below, we talked about the importance of asking and answering specific questions for students. And so while a good strategy is answering specific questions for teenagers in the land of this playlist conversation, you\u0026#39;re doing that with your sermon series as well.\u003c/p\u003e\n\n\u003cp\u003e00:10:08:04 - 00:10:26:12\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut what\u0026#39;s like a question? You know that, like you have to answer on a pretty frequent basis that you could capture and post to YouTube? And I get it. You\u0026#39;re like, well, I\u0026#39;ve done the the work, the content. I\u0026#39;ve sat in front of a camera and delivered it. But now, like, I want to make sure it looks like good for YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:10:26:12 - 00:10:49:27\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd hey, I also, in addition to free coaching, I\u0026#39;m also offering a limited time offer for some free video editing. And so if you want 4 or 5 professionally done videos that you can include into a playlist type format, I would love to help you do that same stipulation as the coaching. Just use it and just leave me a review and you can get more information for that down below.\u003c/p\u003e\n\n\u003cp\u003e00:10:49:27 - 00:11:13:11\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nIn the show notes. And all of this leaning into hybrid, leaning into digital. Right. Let\u0026#39;s be honest, it\u0026#39;s going to help you default into being able to spend more time at home because whenever we\u0026#39;re like, “oh man, we need to host this parent meeting.” And we already got Wednesday nights, we already got Sunday night. So I need to figure out another night of the week that parents are available to host an informational meeting.\u003c/p\u003e\n\n\u003cp\u003e00:11:13:13 - 00:11:37:10\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so that has to be like a Monday night or a Tuesday night or a Thursday night or whatever the case may be. Right? We we default into hosting those things in in-person meetings. And so start asking yourself this question is, “Can this content be covered in a digital format?” Can this content go on a YouTube playlist?” It\u0026#39;s great for sermon series.\u003c/p\u003e\n\n\u003cp\u003e00:11:37:10 - 00:11:57:04\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBy the way, if you start, pre filming your messages like any message is a playlist. Any course can be a playlist. And now I get it. You\u0026#39;re like, well, “I really want to be like in-person and like working this out with the students,” then yes, by all means, you should be doing those types of things in person.\u003c/p\u003e\n\n\u003cp\u003e00:11:57:11 - 00:12:17:14\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nBut if it\u0026#39;s strictly an information style, transfer of things like that can very easily be recorded and sent out and you get to do the recording and the sending out in the editing and all the components that go along with it in your office hours, and you get to do that and then be home at night with your family.\u003c/p\u003e\n\n\u003cp\u003e00:12:17:17 - 00:12:46:05\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so when should a meeting be in person? When do we we make the decision that this one, this one needs to be in person? Well, often we default to having it in person for things like accountability. I want to I want to be sure that they\u0026#39;re watching this, that they\u0026#39;re consuming this information. But if you\u0026#39;ve ever seen, like the learning, the learning triangle pyramid, like only 5% of people retain information from auditory lecture style based teachings.\u003c/p\u003e\n\n\u003cp\u003e00:12:46:05 - 00:13:14:25\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nAnd so often the thing we\u0026#39;re saying when we say, I want to ensure that they get this content is we want to force them to be there because we don\u0026#39;t actually trust them to consume the information on their own time. And in some cases, that might be valid, right? But rarely is the content delivery in the style actually more captivating than setting them up with some good content and some good editing in a YouTube or a podcast style environment.\u003c/p\u003e\n\n\u003cp\u003e00:13:15:00 - 00:13:38:06\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nSo here\u0026#39;s a fact regardless, like as you as you\u0026#39;re measuring these things out like why in-person, when in person should it be in person? YouTube has a ton to offer, one of which is what we just talked about here playlists. We\u0026#39;re actually going to explore a couple other really cool features in the YouTube platform called, the shorts feature and the community tab.\u003c/p\u003e\n\n\u003cp\u003e00:13:38:12 - 00:13:57:19\u003cbr\u003e\nNick Clason | Hybrid Ministry\u003cbr\u003e\nThat video is going to be linked right here on the screen. So if you\u0026#39;re ready to jump into episode 97, hit that on screen. Catch us over there on the next one. Don\u0026#39;t forget. And as always, we are making digital discipleship easy, possible, and accessible. So stay hybrid.\u003c/p\u003e","summary":"YouTube Playists are a fantastic way to offer courses and learnings for your church.\r\n\r\nAnd when we lean into them, you can start to get time back for your family during the evenings.\r\n\r\nAnything that you might be tempted to turn into a meeting can become a playlist.\r\n\r\nWe'll show you everything you need from philosophy behind online teaching as well as how to get started posted playlists on YouTube.","date_published":"2024-05-09T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/53f524dd-37ba-4e2e-bc5c-528a86aa65ce.mp3","mime_type":"audio/mpeg","size_in_bytes":20167960,"duration_in_seconds":839}]},{"id":"5ab1c8e8-2b99-47f7-ba27-6e212dc59836","title":"Episode 095: 💻 Posting Your Teaching Message to YouTube","url":"https://www.hybridministry.xyz/095","content_text":"💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/editing\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\nWhether you think it or not, if you're a youth pastor, you're in the content creation business!\n\nIn this episode we'll walk you through how to create\n•Epic Titles\n•SEO Infused Tags\n•Meaningful Descriptions\n•Links that get clicks\n•Helpful Chapters\n•Eye-Popping Thumbnails\n•YouTube Cards \u0026amp; End Screens\n\nThis step-by-step guide is your way to get started growing on YouTube, today!\n\nFULL PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/095\n\n//YOUTUBE VIDEO\n\nTITLES\n\"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//SONY ZVE-10\nhttps://walmrt.us/3IyaDWv\n\nTAGS\n//VIDIQ\nhttps://vidiq.com/hybrid\n\nDESCRIPTIONS \u0026amp; LINKS\n//ONLINE MESSAGE EXAMPLE\nhttps://www.youtube.com/watch?v=uVc2Ij_Wo9w\n\n//DIGITAL NOTES (YOUVERSION EVENTS)\nhttps://my.bible.com/events\n\nCHAPTERS\n\nTHUMBNAILS\n//ADOBE TUTORIALS\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\n\n//CANVA\nhttps://www.youtube.com/watch?v=g0FQWvKjP_E\u0026amp;list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u0026amp;index=2\n\nCARDS\n💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\nhttps://www.hybridministry.xyz/articles/editing\n\n💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥\nhttps://www.hybridministry.xyz/articles/coaching\n\n//TELEPROMPTER\nhttps://walmrt.us/4a6ZJU1\n\nEND SCREENS\n//MOTION ARRAY\nhttp://www.motionarray.com\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Youth Pastors are Content Creators\n01:48 Creating Captivating Titles on YouTube\n04:57 Adding Relevant Tags\n07:07 Creating Descriptions that Matter\n11:00 Create Chapter and Timecodes\n11:55 Eye-Popping Thumbnails\n13:14 What are YouTube Cards?\n15:44 End Screens on YouTube\n\n--------------\n✍️TRANSCRIPT\n\n00:00:00:00 - 00:00:38:18\nNick Clason\nMr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.\n\n00:00:38:18 - 00:01:07:10\nNick Clason\nAnd if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.\n\n00:01:07:10 - 00:01:28:24\nNick Clason\nClick the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.\n\n00:01:29:00 - 00:02:00:16\nNick Clason\nAnd we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.\n\n00:02:00:16 - 00:02:20:11\nNick Clason\nAnd then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section.\n\n00:02:20:11 - 00:02:41:23\nNick Clason\nBut you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.\n\n00:02:41:23 - 00:03:16:01\nNick Clason\nSo we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.\n\n00:03:16:01 - 00:03:38:00\nNick Clason\nSo your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great.\n\n00:03:38:00 - 00:04:00:27\nNick Clason\nAnd you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace.\n\n00:04:00:27 - 00:04:25:14\nNick Clason\nRight. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.\n\n00:04:25:14 - 00:04:50:10\nNick Clason\nAnd in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.\n\n00:04:50:10 - 00:05:08:10\nNick Clason\nSo maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing.\n\n00:05:08:12 - 00:05:28:26\nNick Clason\nIt's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time.\n\n00:05:28:28 - 00:05:48:25\nNick Clason\nBut this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.\n\n00:05:48:25 - 00:06:12:24\nNick Clason\nAnd so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?\n\n00:06:12:24 - 00:06:32:05\nNick Clason\nI don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.\n\n00:06:32:05 - 00:06:54:24\nNick Clason\nAnd so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.\n\n00:06:54:24 - 00:07:14:24\nNick Clason\nYou should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.\n\n00:07:14:24 - 00:07:33:13\nNick Clason\nSo the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.\n\n00:07:33:13 - 00:07:50:29\nNick Clason\nI'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.\n\n00:07:50:29 - 00:08:19:13\nNick Clason\nBut this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.\n\n00:08:19:13 - 00:08:37:26\nNick Clason\nAnd so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.\n\n00:08:37:26 - 00:08:58:27\nNick Clason\nSo this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space.\n\n00:08:58:29 - 00:09:18:28\nNick Clason\nand so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.\n\n00:09:18:28 - 00:09:40:27\nNick Clason\nLet us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content.\n\n00:09:40:29 - 00:09:55:26\nNick Clason\nSo then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well.\n\n00:09:55:28 - 00:10:14:06\nNick Clason\nBut this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.\n\n00:10:14:06 - 00:10:36:04\nNick Clason\nRight. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.\n\n00:10:36:04 - 00:10:55:02\nNick Clason\nAnd so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.\n\n00:10:55:04 - 00:11:17:11\nNick Clason\nHere's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.\n\n00:11:17:11 - 00:11:39:21\nNick Clason\nIf you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video.\n\n00:11:39:21 - 00:12:00:15\nNick Clason\nBecause I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.\n\n00:12:00:17 - 00:12:27:20\nNick Clason\nbeyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.\n\n00:12:27:21 - 00:12:51:07\nNick Clason\nBecause think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.\n\n00:12:51:10 - 00:13:14:20\nNick Clason\nLike just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.\n\n00:13:14:22 - 00:13:20:01\nNick Clason\nbut you can use some of those things so that you can create a good first impression.\n\n00:13:20:01 - 00:13:35:08\nNick Clason\nOne other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand.\n\n00:13:35:10 - 00:13:53:06\nNick Clason\nbut one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.\n\n00:13:53:13 - 00:14:09:28\nNick Clason\nAnd so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in.\n\n00:14:10:01 - 00:14:33:04\nNick Clason\nIt'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better.\n\n00:14:33:04 - 00:14:54:19\nNick Clason\nSo that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.\n\n00:14:54:21 - 00:15:12:28\nNick Clason\nand here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.\n\n00:15:13:00 - 00:15:33:11\nNick Clason\nThat's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this.\n\n00:15:33:11 - 00:15:53:19\nNick Clason\nLike, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.\n\n00:15:53:19 - 00:16:17:29\nNick Clason\nAnd it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded.\n\n00:16:18:03 - 00:16:36:27\nNick Clason\nAnd so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer.\n\n00:16:36:27 - 00:17:03:04\nNick Clason\nThat's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.\n\n00:17:03:04 - 00:17:29:12\nNick Clason\nAnd so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four.\n\n00:17:29:15 - 00:17:51:09\nNick Clason\nIf people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.\n\n00:17:51:09 - 00:18:10:14\nNick Clason\nAnd that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.\n\n00:18:10:14 - 00:18:26:14\nNick Clason\nAnd so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.\n\n00:18:26:14 - 00:18:45:19\nNick Clason\nIf you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.\n\n00:18:45:19 - 00:18:49:08\nNick Clason\nAnd don't forget, and as always, to stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nWhether you think it or not, if you\u0026#39;re a youth pastor, you\u0026#39;re in the content creation business!\u003c/p\u003e\n\n\u003cp\u003eIn this episode we\u0026#39;ll walk you through how to create\u003cbr\u003e\n•Epic Titles\u003cbr\u003e\n•SEO Infused Tags\u003cbr\u003e\n•Meaningful Descriptions\u003cbr\u003e\n•Links that get clicks\u003cbr\u003e\n•Helpful Chapters\u003cbr\u003e\n•Eye-Popping Thumbnails\u003cbr\u003e\n•YouTube Cards \u0026amp; End Screens\u003c/p\u003e\n\n\u003cp\u003eThis step-by-step guide is your way to get started growing on YouTube, today!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFULL PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/095\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/095\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTITLES\u003c/strong\u003e\u003cbr\u003e\n\u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SONY ZVE-10\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3IyaDWv\" rel=\"nofollow\"\u003ehttps://walmrt.us/3IyaDWv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTAGS\u003c/strong\u003e\u003cbr\u003e\n//VIDIQ\u003cbr\u003e\n\u003ca href=\"https://vidiq.com/hybrid\" rel=\"nofollow\"\u003ehttps://vidiq.com/hybrid\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTIONS \u0026amp; LINKS\u003c/strong\u003e\u003cbr\u003e\n//ONLINE MESSAGE EXAMPLE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=uVc2Ij_Wo9w\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=uVc2Ij_Wo9w\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DIGITAL NOTES (YOUVERSION EVENTS)\u003cbr\u003e\n\u003ca href=\"https://my.bible.com/events\" rel=\"nofollow\"\u003ehttps://my.bible.com/events\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCHAPTERS\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHUMBNAILS\u003c/strong\u003e\u003cbr\u003e\n//ADOBE TUTORIALS\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CANVA\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=g0FQWvKjP_E\u0026list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u0026index=2\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=g0FQWvKjP_E\u0026amp;list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u0026amp;index=2\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCARDS\u003c/strong\u003e\u003cbr\u003e\n💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TELEPROMPTER\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/4a6ZJU1\" rel=\"nofollow\"\u003ehttps://walmrt.us/4a6ZJU1\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEND SCREENS\u003c/strong\u003e\u003cbr\u003e\n//MOTION ARRAY\u003cbr\u003e\n\u003ca href=\"http://www.motionarray.com\" rel=\"nofollow\"\u003ehttp://www.motionarray.com\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Youth Pastors are Content Creators\u003cbr\u003e\n01:48 Creating Captivating Titles on YouTube\u003cbr\u003e\n04:57 Adding Relevant Tags\u003cbr\u003e\n07:07 Creating Descriptions that Matter\u003cbr\u003e\n11:00 Create Chapter and Timecodes\u003cbr\u003e\n11:55 Eye-Popping Thumbnails\u003cbr\u003e\n13:14 What are YouTube Cards?\u003cbr\u003e\n15:44 End Screens on YouTube\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:38:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you\u0026#39;re a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:00:38:18 - 00:01:07:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if you\u0026#39;ve done the things that we\u0026#39;ve talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I\u0026#39;m offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.\u003c/p\u003e\n\n\u003cp\u003e00:01:07:10 - 00:01:28:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nClick the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.\u003c/p\u003e\n\n\u003cp\u003e00:01:29:00 - 00:02:00:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let\u0026#39;s hang out and let\u0026#39;s dive into that today. So if you head on over to YouTube, once you\u0026#39;ve created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.\u003c/p\u003e\n\n\u003cp\u003e00:02:00:16 - 00:02:20:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I\u0026#39;ve already input all the details. But if you are watching, on YouTube right now, you\u0026#39;ll see this. If you\u0026#39;re on a podcast catcher, head to the link in the show notes and scrub ahead to this section.\u003c/p\u003e\n\n\u003cp\u003e00:02:20:11 - 00:02:41:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.\u003c/p\u003e\n\n\u003cp\u003e00:02:41:23 - 00:03:16:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let\u0026#39;s say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.\u003c/p\u003e\n\n\u003cp\u003e00:03:16:01 - 00:03:38:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you\u0026#39;re in church, a lot of times we do this in churches where in the middle of like a series and we\u0026#39;re like, David series, sermon three. Right. Which like, that\u0026#39;s great.\u003c/p\u003e\n\n\u003cp\u003e00:03:38:00 - 00:04:00:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you\u0026#39;re talking about, you know. So if you\u0026#39;re talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God\u0026#39;s grace.\u003c/p\u003e\n\n\u003cp\u003e00:04:00:27 - 00:04:25:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. And I\u0026#39;m going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you\u0026#39;re explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.\u003c/p\u003e\n\n\u003cp\u003e00:04:25:14 - 00:04:50:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you\u0026#39;ve already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:04:50:10 - 00:05:08:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo maybe you\u0026#39;ve been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there\u0026#39;s another really important part. And it\u0026#39;s all the way down here at the bottom. it\u0026#39;s passed you a little description box. It\u0026#39;s pass it thumbnail thing.\u003c/p\u003e\n\n\u003cp\u003e00:05:08:12 - 00:05:28:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s pass your playlist selector and it\u0026#39;s in this area here called tags. Okay. Now you\u0026#39;ll see right here on mine I have these little like, ranking things and that\u0026#39;s from a service called vid IQ which link down below is a vid IQ link if you\u0026#39;re interested in grabbing that for a free trial or for a period of time.\u003c/p\u003e\n\n\u003cp\u003e00:05:28:28 - 00:05:48:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God\u0026#39;s restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.\u003c/p\u003e\n\n\u003cp\u003e00:05:48:25 - 00:06:12:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I\u0026#39;ve made and maybe your video on David will actually help communicate that. Or maybe someone\u0026#39;s looking for some research on David and they\u0026#39;re saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?\u003c/p\u003e\n\n\u003cp\u003e00:06:12:24 - 00:06:32:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI don\u0026#39;t know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.\u003c/p\u003e\n\n\u003cp\u003e00:06:32:05 - 00:06:54:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.\u003c/p\u003e\n\n\u003cp\u003e00:06:54:24 - 00:07:14:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou should definitely check that out. But tags are pretty important. And you\u0026#39;ll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.\u003c/p\u003e\n\n\u003cp\u003e00:07:14:24 - 00:07:33:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo the description section, this is where I include a lot of, like, relevant links. And so if you\u0026#39;re watching on YouTube and you\u0026#39;re watching my video right here, this is my, you know, hey, I\u0026#39;m offering free editing right now, so click that link. And since that\u0026#39;s one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.\u003c/p\u003e\n\n\u003cp\u003e00:07:33:13 - 00:07:50:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI\u0026#39;m putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.\u003c/p\u003e\n\n\u003cp\u003e00:07:50:29 - 00:08:19:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut this one is you\u0026#39;re typing it out. You\u0026#39;re typing it out, for the audience that may find it because YouTube and the algorithm, they\u0026#39;re always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:08:19:13 - 00:08:37:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so, just fill this thing out and I\u0026#39;ll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you\u0026#39;ll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.\u003c/p\u003e\n\n\u003cp\u003e00:08:37:26 - 00:08:58:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo this is our digital Next step card that\u0026#39;s included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It\u0026#39;s just a way to continually make things more hybrid in your space.\u003c/p\u003e\n\n\u003cp\u003e00:08:58:29 - 00:09:18:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand so look, you look we\u0026#39;re talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.\u003c/p\u003e\n\n\u003cp\u003e00:09:18:28 - 00:09:40:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLet us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we\u0026#39;re all this is like our final last step. And so in my sort of like ultimate strategy guide I\u0026#39;m posting fun shorts that people will find as I\u0026#39;m posting spiritual shorts so that people will be inspired, that then push to our long form content.\u003c/p\u003e\n\n\u003cp\u003e00:09:40:29 - 00:09:55:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that\u0026#39;s how we capture and gather their information. That\u0026#39;s how it is in a pie in the sky type of world. It doesn\u0026#39;t always work that way. You know that as a youth pastor as well.\u003c/p\u003e\n\n\u003cp\u003e00:09:55:28 - 00:10:14:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we\u0026#39;re driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.\u003c/p\u003e\n\n\u003cp\u003e00:10:14:06 - 00:10:36:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. And so that\u0026#39;s that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you\u0026#39;re, not a youth pastor and you\u0026#39;re also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.\u003c/p\u003e\n\n\u003cp\u003e00:10:36:04 - 00:10:55:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so you\u0026#39;ll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.\u003c/p\u003e\n\n\u003cp\u003e00:10:55:04 - 00:11:17:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHere\u0026#39;s all my socials. Here\u0026#39;s some other freebies. Here\u0026#39;s some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you\u0026#39;re posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.\u003c/p\u003e\n\n\u003cp\u003e00:11:17:11 - 00:11:39:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you\u0026#39;ll see down below. I\u0026#39;m also now starting to highlight that on screen with some text right? So that whenever anyone\u0026#39;s watching, they can scrub ahead and see what I\u0026#39;m actually talking about in each section of the video.\u003c/p\u003e\n\n\u003cp\u003e00:11:39:21 - 00:12:00:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause I don\u0026#39;t know about you, but there are some times where I don\u0026#39;t want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.\u003c/p\u003e\n\n\u003cp\u003e00:12:00:17 - 00:12:27:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbeyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what\u0026#39;s going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.\u003c/p\u003e\n\n\u003cp\u003e00:12:27:21 - 00:12:51:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause think about if someone\u0026#39;s scrolling through on their phone. They\u0026#39;re just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.\u003c/p\u003e\n\n\u003cp\u003e00:12:51:10 - 00:13:14:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever\u0026#39;s speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.\u003c/p\u003e\n\n\u003cp\u003e00:13:14:22 - 00:13:20:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut you can use some of those things so that you can create a good first impression.\u003c/p\u003e\n\n\u003cp\u003e00:13:20:01 - 00:13:35:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOne other, couple other kind of like next level sections. And you\u0026#39;ll see here, here\u0026#39;s my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don\u0026#39;t they don\u0026#39;t think my titles very easy to understand.\u003c/p\u003e\n\n\u003cp\u003e00:13:35:10 - 00:13:53:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nbut one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you\u0026#39;re watching this video, I did it right, the very top. Right. So we\u0026#39;re in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.\u003c/p\u003e\n\n\u003cp\u003e00:13:53:13 - 00:14:09:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I\u0026#39;m just highlighting like, hey, you\u0026#39;re in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn\u0026#39;t want this video that you\u0026#39;re talking about, but you can help point them out to another type of thing that they may be interested in.\u003c/p\u003e\n\n\u003cp\u003e00:14:10:01 - 00:14:33:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;ll show up on screen, similar to something like this. Someone can click on it while they\u0026#39;re on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube\u0026#39;s platform as long as possible. At least that\u0026#39;s YouTube\u0026#39;s cool, right? And so, all these things help help you rank better.\u003c/p\u003e\n\n\u003cp\u003e00:14:33:04 - 00:14:54:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo that\u0026#39;s an example of a card. You get one of those per video. And when you\u0026#39;re pre filming you can write that in. And if you\u0026#39;re using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.\u003c/p\u003e\n\n\u003cp\u003e00:14:54:21 - 00:15:12:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand here\u0026#39;s like a little hack, like if you are filming direct camera, if you point with your left finger, it\u0026#39;ll pop up right here on top of your screen. A lot of times I\u0026#39;ll add a sound effect and maybe like the thumbnail of the playlist or the video I\u0026#39;m talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.\u003c/p\u003e\n\n\u003cp\u003e00:15:13:00 - 00:15:33:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat\u0026#39;s just a little editing thing. And again, if you\u0026#39;re interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here\u0026#39;s the thing. Maybe you don\u0026#39;t have a budget for editing and you\u0026#39;re like, I want to do this. and I\u0026#39;m going to learn editing, but, like, I just I need someone to help me walk through this.\u003c/p\u003e\n\n\u003cp\u003e00:15:33:11 - 00:15:53:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, I\u0026#39;m also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that\u0026#39;s something that you\u0026#39;re interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.\u003c/p\u003e\n\n\u003cp\u003e00:15:53:19 - 00:16:17:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd it\u0026#39;s the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You\u0026#39;ll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I\u0026#39;ve uploaded.\u003c/p\u003e\n\n\u003cp\u003e00:16:18:03 - 00:16:36:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so right now I don\u0026#39;t actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I\u0026#39;ll go back into here and I\u0026#39;ll replace this video right here, which is called video, which is best for viewer.\u003c/p\u003e\n\n\u003cp\u003e00:16:36:27 - 00:17:03:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat\u0026#39;s YouTube\u0026#39;s algorithm doing its thing. And I\u0026#39;ll add video 94. Now you might be thinking, Nick, aren\u0026#39;t if I post it and I say next videos on screen and it\u0026#39;s not uploaded yet, won\u0026#39;t that be a problem? And yes, for that like one week or so it won\u0026#39;t be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.\u003c/p\u003e\n\n\u003cp\u003e00:17:03:04 - 00:17:29:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you\u0026#39;re talking about David at the end of his life, and that\u0026#39;s video number four.\u003c/p\u003e\n\n\u003cp\u003e00:17:29:15 - 00:17:51:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that\u0026#39;s one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.\u003c/p\u003e\n\n\u003cp\u003e00:17:51:09 - 00:18:10:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s one of the reasons I think going hybrid as at least one of the other benefits and I don\u0026#39;t even think it should be the main or primary benefit of what we\u0026#39;re doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.\u003c/p\u003e\n\n\u003cp\u003e00:18:10:14 - 00:18:26:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:18:26:14 - 00:18:45:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re watching on YouTube our next video, which is the importance of playlists and courses. And so we\u0026#39;re going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.\u003c/p\u003e\n\n\u003cp\u003e00:18:45:19 - 00:18:49:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd don\u0026#39;t forget, and as always, to stay hybrid.\u003c/p\u003e","summary":"Whether you think it or not, if you're a youth pastor, you're in the content creation business!\r\nIn this episode we'll walk you through how to create\r\nEpic Titles\r\nSEO Infused Tags\r\nMeaningful Descriptions\r\nLinks that get clicks\r\nHelpful Chapters\r\nEye-Popping Thumbnails\r\nYouTube Cards \u0026 End Screens\r\n\r\nThis step-by-step guide is your way to get started growing on YouTube, today!","date_published":"2024-05-02T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/5ab1c8e8-2b99-47f7-ba27-6e212dc59836.mp3","mime_type":"audio/mpeg","size_in_bytes":26946632,"duration_in_seconds":1122}]},{"id":"7967a3a2-e640-4b66-944a-fe2a73a2165d","title":"Episode 094: 📱YouTube Videos Make Your Social Media Better","url":"https://www.hybridministry.xyz/094","content_text":"💥 [LIMITED TIME OFFER] Social Media Coaching for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/coaching\n\n💥 [LIMITED TIME OFFER] YouTube Editing for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/editing\n\n======================================\nDESCRIPTION\n✨If You’re a youth pastor, looking to reach the 95% of teenagers who spend time on YouTube, study according to Pew Research, and You’ve shot a video you're ready to share with the world...\nHow do you get the word out?\n📈In this video we'll talk about Growing a YouTube channel\n💥The Viral Reels Framework\n🪄And the Incredible AI Tool you can use for your social media!\nFULL PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/094\n\n//YOUTUBE VIDEO\nhttps://youtu.be/qf600kbri2Q\n\nGROWING A CHANNEL FROM SCRATCH\n//CROSSCREEK STUDENTS ON YOUTUBE\nhttps://www.youtube.com/@crosscreekstudents\n\n//UNDER $100 GEAR KIT\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//SONY ZVE-10\nhttps://walmrt.us/3IyaDWv\n\n//[FREE] EDITING\nhttps://www.hybridministry.xyz/articles/editing\n\n//[FREE] COACHING\nhttps://www.hybridministry.xyz/articles/coaching\n\nVIRAL REELS FRAMEWORK\n\n\nAttention\nContext\nCaptions\nRelevant Hook\nSound Effects\n\n\n//ADOBE PRESETS FOR ANIMATIONS\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nTHE MAGIC OF OPUS.PRO\n//[FREE] HYBRID STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//OPUS.PRO\nhttps://www.opus.pro/?via=a5d361\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Getting the Word Out About your YouTube Video\n02:05 Growing a YouTube channelf rom 0 to over 500 subs\n06:15 Viral Reels Framework\n11:47 Opus.Pro the Mindblowing Shorts Creator!\n\n--------------\n✍️TRANSCRIPT\n\n00:00:00:00 - 00:00:28:05\nNick Clason\nIf you're a youth pastor or church ministry leader of any sort looking to reach the 95% of teenagers who declared, spend time on YouTube, according to a Pew Research study that was done recently. And you're following everything that I've laid out in the playlist linked right here. You have pre shot a video. You have edited a video and now you are getting ready to then have posted the video to YouTube.\n\n00:00:28:07 - 00:00:42:00\nNick Clason\nWell, those are the first three steps that now now that you've taken those steps right you've taken the time to upload that video to YouTube. How do you get the word out about the fact that you have a video now on YouTube?\n\n00:00:42:00 - 00:00:49:21\nNick Clason\nWell, one of my favorite features embedded into YouTube is the shorts tab. It's very similar to TikTok.\n\n00:00:49:21 - 00:01:19:01\nNick Clason\nIt's a discovery based short form vertical video category kind of algorithm. And it's it's kind of taken social media by storm. I'm curious what what your choice would be because all social medias have it now, right? Like maybe like me, I'm a millennial and a lot of millennials sort of settled in on Instagram. If you're an Instagram person, go ahead and give us a like, maybe some of you, you prefer TikTok and TikTok is sort of your social media of choice.\n\n00:01:19:01 - 00:01:31:26\nNick Clason\nGo ahead then and give us a subscribe if that's you. And, well, if you're YouTube itself and you need to turn the bell on because you definitely don't want to miss any more videos in the playlist that we're in right now. Titled\n\n00:01:31:26 - 00:01:43:25\nNick Clason\nYouTube for Youth Ministry. But YouTube shorts is a great way, along with some of those other social media platforms Facebook, even Instagram and TikTok to get the word out and to be discovered.\n\n00:01:43:25 - 00:02:08:17\nNick Clason\nAnd so in this video, I'm going to share with you my strategy for growing a YouTube channel 100% organically with zero paid reach. My viral Shorts five part framework and give you the not one, but two mind-blowing tools to help you do it all. Welcome to the Hybrid Ministry Show. You know, I haven't had a chance to meet yet.\n\n00:02:08:18 - 00:02:25:27\nNick Clason\nMy name is Nick Clason and I right now I'm employed as a youth pastor in DFW, Dallas Fort Worth area, and I started at the current job in which I'm at now in September of 2022 and in January of 2023.\n\n00:02:25:27 - 00:02:35:16\nNick Clason\nSo if you do some quick math, you'll realize there's just four months, before in January of 2023 when our church made a name change.\n\n00:02:35:16 - 00:02:58:23\nNick Clason\nAnd so that's significant because when I started in September of 2022, our student ministry did not have a YouTube account. And furthermore, I did not launch the YouTube account because of the name change coming in January. And so I held off, which gave us which gives us very clear kind of markers and timelines and stuff like that. So\n\n00:02:58:23 - 00:03:02:26\nNick Clason\nhold off did not start the channel until January and didn't start posting until January.\n\n00:03:02:26 - 00:03:27:00\nNick Clason\nAnd so as I'm looking right now, I'm typing it into my computer right in front of me right now, Cross Creek students on YouTube has 530 subscribers in just over a year. It's now March 20th when I'm recording this. And so we're looking at a year, and about three soon to be four months, 530 subscribers. Now, that's nothing to write home about.\n\n00:03:27:00 - 00:03:46:24\nNick Clason\nThere are certain channels that have far more you know, subscribers and engagement than than we do. But my guess would be if I were to ask you, like, hey, do you want to get the word out? Some of your students, do you want to get the word out? Some of the parents in your ministry, and you want to get the word out to just some other people about the message of hope found in the gospel through YouTube?\n\n00:03:46:24 - 00:04:07:05\nNick Clason\nYou would probably say yes and say, hey, would you be okay? 530 subscribers, which, by the way, is also continually growing. And so, in that time we have pre filmed our videos. I did it all off of my cell phone, which is actually what I'm recording on right now as well. and so it looked videos looked very\n\n00:04:07:05 - 00:04:18:09\nNick Clason\nsimilar to this with, you know, maybe different set, different locations in our church and one of our offices behind us filmed all the videos off of my cell phone for the first about a year.\n\n00:04:18:11 - 00:04:28:28\nNick Clason\ngot all my gear for about under $100, got a little tripod, some lighting, some microphones, and that is actually linked down below in our gear for under $100. And\n\n00:04:28:28 - 00:04:43:17\nNick Clason\nthen if and or when you are ready to upgrade to a little bit nicer camera in a little bit, it's a little bit easier to not do it off of a cell phone, when you do it off a camera, because it doesn't, eat up your cell phone space, you can use SD cards and stuff like that.\n\n00:04:43:20 - 00:04:57:25\nNick Clason\nI recommend the Sony Zv-e10 that is also linked down below, and it is about $600-$700. $600. And then if you get a good lens with it's another, you know, 100 bucks or whatever. So in the $700 ballpark,\n\n00:04:57:25 - 00:05:04:13\nNick Clason\nwhich is not a ton, but maybe you're not ready to do that. And that's why I would just stick with the under $100 thing.\n\n00:05:04:13 - 00:05:12:24\nNick Clason\nAnd then once you've shot the video and you're staring down at a video editing screen, you might be like, I don't even know what to do.\n\n00:05:12:24 - 00:05:27:01\nNick Clason\nRight now, I'm offering a limited time offer for anyone who's interested in my video editing services. and I will actually edit your videos for free. I'm just simply trying to get the ball rolling on this for me.\n\n00:05:27:01 - 00:05:52:21\nNick Clason\nAnd so I'm asking for you to, to shoot it pre film sent me out, edit it professionally and get it ready for you for YouTube. And maybe, as I say, that you're sitting here thinking like, I'm not ready for that. Like I don't I don't have the infrastructure for that. Well, then I can help you implement a hybrid strategy through some one on one coaching sessions as well.\n\n00:05:52:23 - 00:06:19:03\nNick Clason\nThose are also being offered right now. Limited time for free. All you gotta do is hit the contact tab down below in the show notes. Let me know. Reach out if I have space available still in my time and in my schedule, then I'd be happy to add you to something like that. Now, when you are posting on social media, when you are using short TikToks, reels on Instagram, Reels on\n\n00:06:19:03 - 00:06:25:12\nNick Clason\nFacebook, there are five kind of key categories and key factors, and I like to call it my viral Reels framework.\n\n00:06:25:12 - 00:06:49:21\nNick Clason\nIt's five parts. but really it's isn't as formulaic as much as it is like when you're posting, these are the five things you need to attempt to try to make happen. So viral reel framework, category item number one is attention. Attention is everything. On social media. You know that there are certain reels that capture your attention better.\n\n00:06:49:26 - 00:07:11:01\nNick Clason\nAnd then there are other reels that are just plain, flat out boring. And think about your own viewing habits on social media. When you're on there, you're not necessarily on there to just, be informed, right? Like in some cases, you might be you might be on there doing a little bit of research. And the information is also inspirational.\n\n00:07:11:01 - 00:07:36:20\nNick Clason\nAnd so therefore you do like gather and capture some information. That's great. But whatever, whatever causes you to stop scrolling and hover over a video or hover over a post for a while, that's going to be the key. And the same is true with you, and the same is going to be true for all of your youth ministry, social media, your, goal is to get someone to stop and give you their attention.\n\n00:07:36:20 - 00:08:05:05\nNick Clason\nAnd so the better that you do, stopping and grabbing their attention, the better. So that could be, you know, opening the the reel with a zoom in or a sound effect or some sort of, like, surprising thing, or someone running at the camera or, I mean, there are all kinds of different ways to sort of grab and capture someone's attention, but if you don't have their attention, they're going to continue on scrolling as you know, as you probably use as well.\n\n00:08:05:11 - 00:08:35:09\nNick Clason\nBoom boom, boom boom boom. And now you're seven reels back and no one gave you any more time of day. So be thinking about how can you capture someone's attention. One good way I like to do that is, to give them context. And so that's my second, that's my second framework piece, is that if you are pre filming your messages and if you are dropping in little clips from your messages, give them the the more fuller embodied context of what you're talking about\n\n00:08:35:09 - 00:08:40:04\nNick Clason\nso that it's not just a soundbite, but they understand what\n\n00:08:40:04 - 00:08:44:25\nNick Clason\nwhat this clip is referencing and where it's coming from and what you're referring to.\n\n00:08:44:25 - 00:09:13:11\nNick Clason\nSo you can accomplish that with like an AI voice, or you can accomplish that with just some text on screen. And then that way, boom. As I scroll there, it's got a little text on screen. And if you want to make that context, make that hook, whatever it is, make it a little bit interesting, give it a little bit of intrigue, like the four surprising ways that you can connect with God or one thing that makes Jesus mad, or seven ideas or, you know, whatever the case may be like.\n\n00:09:13:14 - 00:09:34:26\nNick Clason\nBut give them some context, because if you are going to be giving them a real from a longer form clip, you're going to want to give them some background so they know what you're talking about when they enter into it. And so both that text on screen and or I voice is hopefully getting their attention, but also filling in and giving them context.\n\n00:09:34:28 - 00:10:12:17\nNick Clason\nAnd whoever you are, youth pastor, social media person, just person on YouTube, person on the internet, whoever is listening to this, please all, no matter what you do, put captions on your videos. That is framework thing number three. If you don't have captions, you will lose out on a segment of your audience. A wide majority of people watch, reels, watch TikToks, watch shorts in places where they can't have their headphones in in order to have their audio turned on, or you're just like, mean your wife is asleep next to you in bed and you are watching reels.\n\n00:10:12:17 - 00:10:33:02\nNick Clason\nBut you I don't watch it if it doesn't have captions on it. Why? Because she's asleep and I'm not turning my sound on. So put captions on your videos so that anyone and everyone can access them. Number four, you need to have some sort of relevant hook. Now, if you're just pulling out clips from YouTube, that's going to be trickier, right?\n\n00:10:33:02 - 00:11:09:06\nNick Clason\nBecause you're not speaking in such a way that has a relevant hook. And maybe as you begin to start speaking more and more direct camera, you may just weave in naturally. Things like this is one of the seven most surprising things about following Jesus, or whatever the case may be. But if you're not natural at that because it's not a natural skill to do, nor a thing that's easy to figure out, then as you are editing it and or as you, start to clip it up for social, that's where the context is important, because the context piece can actually serve as a little bit of your hook, and then may also serve as a\n\n00:11:09:06 - 00:11:38:05\nNick Clason\nway to kind of garner and gather and capture your viewers attention. And then the fifth one is sound effects. If you have editing ability and you're able to offer your reel with some sound effects, sound effects make a big deal. You can do animated text, you can do things on screen. I have some presets down below. If you're using a thing like Adobe Premiere Pro, I got some some presets that'll make you look like a professional, but if you can pair it with some sound effects.\n\n00:11:38:12 - 00:11:41:21\nNick Clason\nNow that right there, my friend, that's next level.\n\n00:11:41:21 - 00:11:59:13\nNick Clason\nSo I get it. You're like, dude, okay, cool. Yeah, let me get started right on that with attention grabbing context and captions and some relevant hooks and sound effects. did you know me? Youth pastor? Did you know that I have other things I have to do in my job?\n\n00:11:59:14 - 00:12:21:10\nNick Clason\nYeah, I do, I look, I do mean, and it's that's the thing 95% of teenagers find themselves on YouTube. We need to find a way to get over that. We need to prioritize putting ourselves over there. Which is why I want to start editing videos for youth pastors to help them out. I want to help take some of that burden, some of that load off of their plate when they don't have the time to do it.\n\n00:12:21:10 - 00:12:28:23\nNick Clason\nBut some of that stuff, it just does. It comes a little bit at a cost, either a time cost or a financial cost. So this is what I want\n\n00:12:28:23 - 00:12:47:01\nNick Clason\nto offer for you two mind. Mind blowing, life changing, life changing maybe. Resources. The first one, definitely not life changing because I created it, but it is my 100% completely free e-book, and I'm actually thinking about changing the name of it to my fully fleshed out hybrid strategy.\n\n00:12:47:04 - 00:13:13:25\nNick Clason\nEither way, this is a framework for not only how to build, edit, capture, and post done for you, but done for you ideas. But things that are or are relevant and contextual and personal. You, your students, your leaders. You are the heroes. You are the people on these social platforms. I'm telling you to use social media to help get the word out.\n\n00:13:13:28 - 00:13:33:25\nNick Clason\nYes, for your YouTube video, but also just for additional content above and beyond that. And my e-book will detail that in outline. How to do all of it, not only how to film it, but also how to edit it and how to schedule it so that you are staying relevant and current with stuff that is going on. So go ahead and check that out.\n\n00:13:34:02 - 00:13:55:03\nNick Clason\nBut then my second tool that I want to let you know about is that in all the things we're talking about, relevant hooks, text on screen, like all these types of things, you can use opus clip. It's free. It's free for a time up to a certain number of credits. And then if you want to add some more credits to the cost, you can go ahead and do it.\n\n00:13:55:03 - 00:14:16:20\nNick Clason\nI think, I got it when I was still kind of in beta, but I paid like a hundred and like $12 or something like that for the year. and like, you see right here, it's for 31 hours and five minutes. what happens is like our videos are, you know, 10 to 15 minutes long. And so I calculated that out and it's enough for a year.\n\n00:14:16:20 - 00:14:37:24\nNick Clason\nIt's more than enough for a year. So I can use it for some other things too. We film the playlist and I use it for some of those as well. But what you do is you, you drop either a YouTube link in here or a zoom link, or just the actual full file. and then when you're in it once, it's already like kind of process it through whatever, it creates it and puts it down here and all these different projects.\n\n00:14:37:29 - 00:14:59:12\nNick Clason\nSo you see, these are all old projects that I've used before in the past. And so in this particular one of I'm just going to click on it. You'll notice it scroll all the way down to the bottom. That has given me 15 different shorts that I can use, 15 different videos that are clipped up vertically based with captions, all the things we talked about and that you can use.\n\n00:14:59:14 - 00:15:18:12\nNick Clason\nthen once it gives it, once it gives it to you, it it ranks it with some of these things. I don't really use those. I write my own headlines and taglines, but you can use that if you want. you can download it, in Adobe Premiere Pro. You can download it in, in high definition. or you can go in here and edit it, which I recommend doing.\n\n00:15:18:14 - 00:15:33:28\nNick Clason\nit'll, it has a full video transcribe. But so in this particular clip it has it transcribed right here. And so you can select the start spot like if you like I don't want it to turn the word Android or you want to send the word student. You can just change it to just select the start spot there.\n\n00:15:34:00 - 00:15:49:14\nNick Clason\nand then you can have it end in a different spot. you look over here, you see how long it is. A YouTube short needs to be under a minutes of. It's greater than a minute. You need to find places to shave it down. then over here in design, I like to generate B-Roll with some stock footage.\n\n00:15:49:20 - 00:16:05:08\nNick Clason\nAnd so all these little spots are. Here are places that the video decides to generate some B-roll. So this one is generating B-roll based off of the word process. And so if I don't like the word process right there, or if I don't like the video that they chose for the word process, I can research the word process.\n\n00:16:05:11 - 00:16:25:23\nNick Clason\nAnd, these ones right here are Shutterstock images, which I don't pay for, so I can't use. But these other ones right here without a Shutterstock watermark are, from pexels.com, which are free. So the free for me, they would be free for you to use. and then if I'm like, I don't like any of those words, I can research a new word and just say, like, I don't know, computers.\n\n00:16:25:26 - 00:16:40:29\nNick Clason\nand then search that, and I can see what kind of words I'm going to get for computers, and then I can just swap it out right there. And now it goes from my iPad thing to this little computer based thing, when I'm done with it. by the way, it also has, auto emojis over here.\n\n00:16:40:29 - 00:16:58:14\nNick Clason\nSo like, as it, as it's talking, you might see moments where emojis pop up on screen just like that. just as another, like, visual stimulant on the screen. you can choose your caption style. You can also create your own brand kind of template. I'll show you how to do that here in just a minute. Caption lines per page.\n\n00:16:58:14 - 00:17:16:29\nNick Clason\nThree lines or one line. How do you want the captions to transition with the bounce and underline box? you can select your underline color. You can figure out where you want your captions to go. You can change fonts, all these types of things font, color, font stroke, font shadow, keyword highlighter and then screen overlay. So let me show you that to so.\n\n00:17:16:29 - 00:17:34:19\nNick Clason\nSo when you're done you can click click save and compile. And I'll just put right here. It'll need a minute to process. And then boom you're done. And you're downloading. if you want to create a brand template, which is what I like to do, in my brand template, I have created this little guy right here as a watermark on the top of my video.\n\n00:17:34:21 - 00:17:58:24\nNick Clason\non our student Mr.. Have something similar, which points people back to our YouTube channel. Now, when you're on YouTube and uploading it to shorts, you can click related video. And on shorts you can actually link your YouTube video, which is my favorite feature of all. But if I'm using this over on TikTok, Instagram or Facebook, I use this little watermark as sort of my way to like, encourage them to go check us out on YouTube.\n\n00:17:58:24 - 00:18:19:04\nNick Clason\nBut, here here are my caption preferences. Here is my brand kind of template. and I have it all saved. I have it all. Whatever. I made this little I made this little watermark thing, and then this is where I uploaded it. Right here. I just built this in, like, a thing, like Photoshop with a clear background, and I uploaded it in,\n\n00:18:19:06 - 00:18:36:18\nNick Clason\nAnd then I saved it. And so this is my pre preset template number one. But I could go to preset template number two. And I could create a whole different look, a whole different flow a whole different feel. Now when I'm done I download them all. I save them in a folder and I post them, I save them in a folder to be posted later.\n\n00:18:36:18 - 00:18:57:27\nNick Clason\nAnd so you can use Opus clip, you can use my e-book, both of which to help you level up your social media game and get the word out. Once you've shot your video, once you've edited your video, and now it will help you create in a matter of minutes, social media content for you and for your youth.\n\n00:18:57:27 - 00:19:25:09\nNick Clason\nMinistry, But. Now, now you've done all these things. Okay, now it's ready to go on YouTube and post like you're going to click the plus button and create. And then it's going to give you the YouTube dialog box. So you have to put in titles and descriptions and tags. One the world you even post on there. I'm glad you asked, because we're actually going to be unpacking that fully in the next video, which is linked right here on screen.\n\n00:19:25:16 - 00:19:35:17\nNick Clason\nWe're helping you take digital discipleship and make it easy. And don't forget and as always, stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Social Media Coaching for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e💥 [LIMITED TIME OFFER] YouTube Editing for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n✨If You’re a youth pastor, looking to reach the 95% of teenagers who spend time on YouTube, study according to Pew Research, and You’ve shot a video you\u0026#39;re ready to share with the world...\u003cbr\u003e\nHow do you get the word out?\u003cbr\u003e\n📈In this video we\u0026#39;ll talk about Growing a YouTube channel\u003cbr\u003e\n💥The Viral Reels Framework\u003cbr\u003e\n🪄And the Incredible AI Tool you can use for your social media!\u003cbr\u003e\n\u003cstrong\u003eFULL PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/094\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/094\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/qf600kbri2Q\" rel=\"nofollow\"\u003ehttps://youtu.be/qf600kbri2Q\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGROWING A CHANNEL FROM SCRATCH\u003c/strong\u003e\u003cbr\u003e\n//CROSSCREEK STUDENTS ON YOUTUBE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@crosscreekstudents\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@crosscreekstudents\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//UNDER $100 GEAR KIT\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SONY ZVE-10\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3IyaDWv\" rel=\"nofollow\"\u003ehttps://walmrt.us/3IyaDWv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] EDITING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] COACHING\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/coaching\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/coaching\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVIRAL REELS FRAMEWORK\u003c/strong\u003e\u003c/p\u003e\n\n\u003col\u003e\n\u003cli\u003eAttention\u003c/li\u003e\n\u003cli\u003eContext\u003c/li\u003e\n\u003cli\u003eCaptions\u003c/li\u003e\n\u003cli\u003eRelevant Hook\u003c/li\u003e\n\u003cli\u003eSound Effects\u003c/li\u003e\n\u003c/ol\u003e\n\n\u003cp\u003e//ADOBE PRESETS FOR ANIMATIONS\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE MAGIC OF OPUS.PRO\u003c/strong\u003e\u003cbr\u003e\n//[FREE] HYBRID STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OPUS.PRO\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Getting the Word Out About your YouTube Video\u003cbr\u003e\n02:05 Growing a YouTube channelf rom 0 to over 500 subs\u003cbr\u003e\n06:15 Viral Reels Framework\u003cbr\u003e\n11:47 Opus.Pro the Mindblowing Shorts Creator!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:28:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re a youth pastor or church ministry leader of any sort looking to reach the 95% of teenagers who declared, spend time on YouTube, according to a Pew Research study that was done recently. And you\u0026#39;re following everything that I\u0026#39;ve laid out in the playlist linked right here. You have pre shot a video. You have edited a video and now you are getting ready to then have posted the video to YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:00:28:07 - 00:00:42:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, those are the first three steps that now now that you\u0026#39;ve taken those steps right you\u0026#39;ve taken the time to upload that video to YouTube. How do you get the word out about the fact that you have a video now on YouTube?\u003c/p\u003e\n\n\u003cp\u003e00:00:42:00 - 00:00:49:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, one of my favorite features embedded into YouTube is the shorts tab. It\u0026#39;s very similar to TikTok.\u003c/p\u003e\n\n\u003cp\u003e00:00:49:21 - 00:01:19:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s a discovery based short form vertical video category kind of algorithm. And it\u0026#39;s it\u0026#39;s kind of taken social media by storm. I\u0026#39;m curious what what your choice would be because all social medias have it now, right? Like maybe like me, I\u0026#39;m a millennial and a lot of millennials sort of settled in on Instagram. If you\u0026#39;re an Instagram person, go ahead and give us a like, maybe some of you, you prefer TikTok and TikTok is sort of your social media of choice.\u003c/p\u003e\n\n\u003cp\u003e00:01:19:01 - 00:01:31:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGo ahead then and give us a subscribe if that\u0026#39;s you. And, well, if you\u0026#39;re YouTube itself and you need to turn the bell on because you definitely don\u0026#39;t want to miss any more videos in the playlist that we\u0026#39;re in right now. Titled\u003c/p\u003e\n\n\u003cp\u003e00:01:31:26 - 00:01:43:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouTube for Youth Ministry. But YouTube shorts is a great way, along with some of those other social media platforms Facebook, even Instagram and TikTok to get the word out and to be discovered.\u003c/p\u003e\n\n\u003cp\u003e00:01:43:25 - 00:02:08:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so in this video, I\u0026#39;m going to share with you my strategy for growing a YouTube channel 100% organically with zero paid reach. My viral Shorts five part framework and give you the not one, but two mind-blowing tools to help you do it all. Welcome to the Hybrid Ministry Show. You know, I haven\u0026#39;t had a chance to meet yet.\u003c/p\u003e\n\n\u003cp\u003e00:02:08:18 - 00:02:25:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMy name is Nick Clason and I right now I\u0026#39;m employed as a youth pastor in DFW, Dallas Fort Worth area, and I started at the current job in which I\u0026#39;m at now in September of 2022 and in January of 2023.\u003c/p\u003e\n\n\u003cp\u003e00:02:25:27 - 00:02:35:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo if you do some quick math, you\u0026#39;ll realize there\u0026#39;s just four months, before in January of 2023 when our church made a name change.\u003c/p\u003e\n\n\u003cp\u003e00:02:35:16 - 00:02:58:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so that\u0026#39;s significant because when I started in September of 2022, our student ministry did not have a YouTube account. And furthermore, I did not launch the YouTube account because of the name change coming in January. And so I held off, which gave us which gives us very clear kind of markers and timelines and stuff like that. So\u003c/p\u003e\n\n\u003cp\u003e00:02:58:23 - 00:03:02:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nhold off did not start the channel until January and didn\u0026#39;t start posting until January.\u003c/p\u003e\n\n\u003cp\u003e00:03:02:26 - 00:03:27:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so as I\u0026#39;m looking right now, I\u0026#39;m typing it into my computer right in front of me right now, Cross Creek students on YouTube has 530 subscribers in just over a year. It\u0026#39;s now March 20th when I\u0026#39;m recording this. And so we\u0026#39;re looking at a year, and about three soon to be four months, 530 subscribers. Now, that\u0026#39;s nothing to write home about.\u003c/p\u003e\n\n\u003cp\u003e00:03:27:00 - 00:03:46:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThere are certain channels that have far more you know, subscribers and engagement than than we do. But my guess would be if I were to ask you, like, hey, do you want to get the word out? Some of your students, do you want to get the word out? Some of the parents in your ministry, and you want to get the word out to just some other people about the message of hope found in the gospel through YouTube?\u003c/p\u003e\n\n\u003cp\u003e00:03:46:24 - 00:04:07:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou would probably say yes and say, hey, would you be okay? 530 subscribers, which, by the way, is also continually growing. And so, in that time we have pre filmed our videos. I did it all off of my cell phone, which is actually what I\u0026#39;m recording on right now as well. and so it looked videos looked very\u003c/p\u003e\n\n\u003cp\u003e00:04:07:05 - 00:04:18:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nsimilar to this with, you know, maybe different set, different locations in our church and one of our offices behind us filmed all the videos off of my cell phone for the first about a year.\u003c/p\u003e\n\n\u003cp\u003e00:04:18:11 - 00:04:28:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngot all my gear for about under $100, got a little tripod, some lighting, some microphones, and that is actually linked down below in our gear for under $100. And\u003c/p\u003e\n\n\u003cp\u003e00:04:28:28 - 00:04:43:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthen if and or when you are ready to upgrade to a little bit nicer camera in a little bit, it\u0026#39;s a little bit easier to not do it off of a cell phone, when you do it off a camera, because it doesn\u0026#39;t, eat up your cell phone space, you can use SD cards and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00:04:43:20 - 00:04:57:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI recommend the Sony Zv-e10 that is also linked down below, and it is about $600-$700. $600. And then if you get a good lens with it\u0026#39;s another, you know, 100 bucks or whatever. So in the $700 ballpark,\u003c/p\u003e\n\n\u003cp\u003e00:04:57:25 - 00:05:04:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwhich is not a ton, but maybe you\u0026#39;re not ready to do that. And that\u0026#39;s why I would just stick with the under $100 thing.\u003c/p\u003e\n\n\u003cp\u003e00:05:04:13 - 00:05:12:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then once you\u0026#39;ve shot the video and you\u0026#39;re staring down at a video editing screen, you might be like, I don\u0026#39;t even know what to do.\u003c/p\u003e\n\n\u003cp\u003e00:05:12:24 - 00:05:27:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight now, I\u0026#39;m offering a limited time offer for anyone who\u0026#39;s interested in my video editing services. and I will actually edit your videos for free. I\u0026#39;m just simply trying to get the ball rolling on this for me.\u003c/p\u003e\n\n\u003cp\u003e00:05:27:01 - 00:05:52:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I\u0026#39;m asking for you to, to shoot it pre film sent me out, edit it professionally and get it ready for you for YouTube. And maybe, as I say, that you\u0026#39;re sitting here thinking like, I\u0026#39;m not ready for that. Like I don\u0026#39;t I don\u0026#39;t have the infrastructure for that. Well, then I can help you implement a hybrid strategy through some one on one coaching sessions as well.\u003c/p\u003e\n\n\u003cp\u003e00:05:52:23 - 00:06:19:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThose are also being offered right now. Limited time for free. All you gotta do is hit the contact tab down below in the show notes. Let me know. Reach out if I have space available still in my time and in my schedule, then I\u0026#39;d be happy to add you to something like that. Now, when you are posting on social media, when you are using short TikToks, reels on Instagram, Reels on\u003c/p\u003e\n\n\u003cp\u003e00:06:19:03 - 00:06:25:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nFacebook, there are five kind of key categories and key factors, and I like to call it my viral Reels framework.\u003c/p\u003e\n\n\u003cp\u003e00:06:25:12 - 00:06:49:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s five parts. but really it\u0026#39;s isn\u0026#39;t as formulaic as much as it is like when you\u0026#39;re posting, these are the five things you need to attempt to try to make happen. So viral reel framework, category item number one is attention. Attention is everything. On social media. You know that there are certain reels that capture your attention better.\u003c/p\u003e\n\n\u003cp\u003e00:06:49:26 - 00:07:11:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then there are other reels that are just plain, flat out boring. And think about your own viewing habits on social media. When you\u0026#39;re on there, you\u0026#39;re not necessarily on there to just, be informed, right? Like in some cases, you might be you might be on there doing a little bit of research. And the information is also inspirational.\u003c/p\u003e\n\n\u003cp\u003e00:07:11:01 - 00:07:36:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so therefore you do like gather and capture some information. That\u0026#39;s great. But whatever, whatever causes you to stop scrolling and hover over a video or hover over a post for a while, that\u0026#39;s going to be the key. And the same is true with you, and the same is going to be true for all of your youth ministry, social media, your, goal is to get someone to stop and give you their attention.\u003c/p\u003e\n\n\u003cp\u003e00:07:36:20 - 00:08:05:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so the better that you do, stopping and grabbing their attention, the better. So that could be, you know, opening the the reel with a zoom in or a sound effect or some sort of, like, surprising thing, or someone running at the camera or, I mean, there are all kinds of different ways to sort of grab and capture someone\u0026#39;s attention, but if you don\u0026#39;t have their attention, they\u0026#39;re going to continue on scrolling as you know, as you probably use as well.\u003c/p\u003e\n\n\u003cp\u003e00:08:05:11 - 00:08:35:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBoom boom, boom boom boom. And now you\u0026#39;re seven reels back and no one gave you any more time of day. So be thinking about how can you capture someone\u0026#39;s attention. One good way I like to do that is, to give them context. And so that\u0026#39;s my second, that\u0026#39;s my second framework piece, is that if you are pre filming your messages and if you are dropping in little clips from your messages, give them the the more fuller embodied context of what you\u0026#39;re talking about\u003c/p\u003e\n\n\u003cp\u003e00:08:35:09 - 00:08:40:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nso that it\u0026#39;s not just a soundbite, but they understand what\u003c/p\u003e\n\n\u003cp\u003e00:08:40:04 - 00:08:44:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwhat this clip is referencing and where it\u0026#39;s coming from and what you\u0026#39;re referring to.\u003c/p\u003e\n\n\u003cp\u003e00:08:44:25 - 00:09:13:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo you can accomplish that with like an AI voice, or you can accomplish that with just some text on screen. And then that way, boom. As I scroll there, it\u0026#39;s got a little text on screen. And if you want to make that context, make that hook, whatever it is, make it a little bit interesting, give it a little bit of intrigue, like the four surprising ways that you can connect with God or one thing that makes Jesus mad, or seven ideas or, you know, whatever the case may be like.\u003c/p\u003e\n\n\u003cp\u003e00:09:13:14 - 00:09:34:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut give them some context, because if you are going to be giving them a real from a longer form clip, you\u0026#39;re going to want to give them some background so they know what you\u0026#39;re talking about when they enter into it. And so both that text on screen and or I voice is hopefully getting their attention, but also filling in and giving them context.\u003c/p\u003e\n\n\u003cp\u003e00:09:34:28 - 00:10:12:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd whoever you are, youth pastor, social media person, just person on YouTube, person on the internet, whoever is listening to this, please all, no matter what you do, put captions on your videos. That is framework thing number three. If you don\u0026#39;t have captions, you will lose out on a segment of your audience. A wide majority of people watch, reels, watch TikToks, watch shorts in places where they can\u0026#39;t have their headphones in in order to have their audio turned on, or you\u0026#39;re just like, mean your wife is asleep next to you in bed and you are watching reels.\u003c/p\u003e\n\n\u003cp\u003e00:10:12:17 - 00:10:33:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut you I don\u0026#39;t watch it if it doesn\u0026#39;t have captions on it. Why? Because she\u0026#39;s asleep and I\u0026#39;m not turning my sound on. So put captions on your videos so that anyone and everyone can access them. Number four, you need to have some sort of relevant hook. Now, if you\u0026#39;re just pulling out clips from YouTube, that\u0026#39;s going to be trickier, right?\u003c/p\u003e\n\n\u003cp\u003e00:10:33:02 - 00:11:09:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause you\u0026#39;re not speaking in such a way that has a relevant hook. And maybe as you begin to start speaking more and more direct camera, you may just weave in naturally. Things like this is one of the seven most surprising things about following Jesus, or whatever the case may be. But if you\u0026#39;re not natural at that because it\u0026#39;s not a natural skill to do, nor a thing that\u0026#39;s easy to figure out, then as you are editing it and or as you, start to clip it up for social, that\u0026#39;s where the context is important, because the context piece can actually serve as a little bit of your hook, and then may also serve as a\u003c/p\u003e\n\n\u003cp\u003e00:11:09:06 - 00:11:38:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nway to kind of garner and gather and capture your viewers attention. And then the fifth one is sound effects. If you have editing ability and you\u0026#39;re able to offer your reel with some sound effects, sound effects make a big deal. You can do animated text, you can do things on screen. I have some presets down below. If you\u0026#39;re using a thing like Adobe Premiere Pro, I got some some presets that\u0026#39;ll make you look like a professional, but if you can pair it with some sound effects.\u003c/p\u003e\n\n\u003cp\u003e00:11:38:12 - 00:11:41:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow that right there, my friend, that\u0026#39;s next level.\u003c/p\u003e\n\n\u003cp\u003e00:11:41:21 - 00:11:59:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo I get it. You\u0026#39;re like, dude, okay, cool. Yeah, let me get started right on that with attention grabbing context and captions and some relevant hooks and sound effects. did you know me? Youth pastor? Did you know that I have other things I have to do in my job?\u003c/p\u003e\n\n\u003cp\u003e00:11:59:14 - 00:12:21:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYeah, I do, I look, I do mean, and it\u0026#39;s that\u0026#39;s the thing 95% of teenagers find themselves on YouTube. We need to find a way to get over that. We need to prioritize putting ourselves over there. Which is why I want to start editing videos for youth pastors to help them out. I want to help take some of that burden, some of that load off of their plate when they don\u0026#39;t have the time to do it.\u003c/p\u003e\n\n\u003cp\u003e00:12:21:10 - 00:12:28:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut some of that stuff, it just does. It comes a little bit at a cost, either a time cost or a financial cost. So this is what I want\u003c/p\u003e\n\n\u003cp\u003e00:12:28:23 - 00:12:47:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nto offer for you two mind. Mind blowing, life changing, life changing maybe. Resources. The first one, definitely not life changing because I created it, but it is my 100% completely free e-book, and I\u0026#39;m actually thinking about changing the name of it to my fully fleshed out hybrid strategy.\u003c/p\u003e\n\n\u003cp\u003e00:12:47:04 - 00:13:13:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nEither way, this is a framework for not only how to build, edit, capture, and post done for you, but done for you ideas. But things that are or are relevant and contextual and personal. You, your students, your leaders. You are the heroes. You are the people on these social platforms. I\u0026#39;m telling you to use social media to help get the word out.\u003c/p\u003e\n\n\u003cp\u003e00:13:13:28 - 00:13:33:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYes, for your YouTube video, but also just for additional content above and beyond that. And my e-book will detail that in outline. How to do all of it, not only how to film it, but also how to edit it and how to schedule it so that you are staying relevant and current with stuff that is going on. So go ahead and check that out.\u003c/p\u003e\n\n\u003cp\u003e00:13:34:02 - 00:13:55:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then my second tool that I want to let you know about is that in all the things we\u0026#39;re talking about, relevant hooks, text on screen, like all these types of things, you can use opus clip. It\u0026#39;s free. It\u0026#39;s free for a time up to a certain number of credits. And then if you want to add some more credits to the cost, you can go ahead and do it.\u003c/p\u003e\n\n\u003cp\u003e00:13:55:03 - 00:14:16:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think, I got it when I was still kind of in beta, but I paid like a hundred and like $12 or something like that for the year. and like, you see right here, it\u0026#39;s for 31 hours and five minutes. what happens is like our videos are, you know, 10 to 15 minutes long. And so I calculated that out and it\u0026#39;s enough for a year.\u003c/p\u003e\n\n\u003cp\u003e00:14:16:20 - 00:14:37:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s more than enough for a year. So I can use it for some other things too. We film the playlist and I use it for some of those as well. But what you do is you, you drop either a YouTube link in here or a zoom link, or just the actual full file. and then when you\u0026#39;re in it once, it\u0026#39;s already like kind of process it through whatever, it creates it and puts it down here and all these different projects.\u003c/p\u003e\n\n\u003cp\u003e00:14:37:29 - 00:14:59:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo you see, these are all old projects that I\u0026#39;ve used before in the past. And so in this particular one of I\u0026#39;m just going to click on it. You\u0026#39;ll notice it scroll all the way down to the bottom. That has given me 15 different shorts that I can use, 15 different videos that are clipped up vertically based with captions, all the things we talked about and that you can use.\u003c/p\u003e\n\n\u003cp\u003e00:14:59:14 - 00:15:18:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthen once it gives it, once it gives it to you, it it ranks it with some of these things. I don\u0026#39;t really use those. I write my own headlines and taglines, but you can use that if you want. you can download it, in Adobe Premiere Pro. You can download it in, in high definition. or you can go in here and edit it, which I recommend doing.\u003c/p\u003e\n\n\u003cp\u003e00:15:18:14 - 00:15:33:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nit\u0026#39;ll, it has a full video transcribe. But so in this particular clip it has it transcribed right here. And so you can select the start spot like if you like I don\u0026#39;t want it to turn the word Android or you want to send the word student. You can just change it to just select the start spot there.\u003c/p\u003e\n\n\u003cp\u003e00:15:34:00 - 00:15:49:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand then you can have it end in a different spot. you look over here, you see how long it is. A YouTube short needs to be under a minutes of. It\u0026#39;s greater than a minute. You need to find places to shave it down. then over here in design, I like to generate B-Roll with some stock footage.\u003c/p\u003e\n\n\u003cp\u003e00:15:49:20 - 00:16:05:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so all these little spots are. Here are places that the video decides to generate some B-roll. So this one is generating B-roll based off of the word process. And so if I don\u0026#39;t like the word process right there, or if I don\u0026#39;t like the video that they chose for the word process, I can research the word process.\u003c/p\u003e\n\n\u003cp\u003e00:16:05:11 - 00:16:25:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd, these ones right here are Shutterstock images, which I don\u0026#39;t pay for, so I can\u0026#39;t use. But these other ones right here without a Shutterstock watermark are, from pexels.com, which are free. So the free for me, they would be free for you to use. and then if I\u0026#39;m like, I don\u0026#39;t like any of those words, I can research a new word and just say, like, I don\u0026#39;t know, computers.\u003c/p\u003e\n\n\u003cp\u003e00:16:25:26 - 00:16:40:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand then search that, and I can see what kind of words I\u0026#39;m going to get for computers, and then I can just swap it out right there. And now it goes from my iPad thing to this little computer based thing, when I\u0026#39;m done with it. by the way, it also has, auto emojis over here.\u003c/p\u003e\n\n\u003cp\u003e00:16:40:29 - 00:16:58:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo like, as it, as it\u0026#39;s talking, you might see moments where emojis pop up on screen just like that. just as another, like, visual stimulant on the screen. you can choose your caption style. You can also create your own brand kind of template. I\u0026#39;ll show you how to do that here in just a minute. Caption lines per page.\u003c/p\u003e\n\n\u003cp\u003e00:16:58:14 - 00:17:16:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThree lines or one line. How do you want the captions to transition with the bounce and underline box? you can select your underline color. You can figure out where you want your captions to go. You can change fonts, all these types of things font, color, font stroke, font shadow, keyword highlighter and then screen overlay. So let me show you that to so.\u003c/p\u003e\n\n\u003cp\u003e00:17:16:29 - 00:17:34:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo when you\u0026#39;re done you can click click save and compile. And I\u0026#39;ll just put right here. It\u0026#39;ll need a minute to process. And then boom you\u0026#39;re done. And you\u0026#39;re downloading. if you want to create a brand template, which is what I like to do, in my brand template, I have created this little guy right here as a watermark on the top of my video.\u003c/p\u003e\n\n\u003cp\u003e00:17:34:21 - 00:17:58:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\non our student Mr.. Have something similar, which points people back to our YouTube channel. Now, when you\u0026#39;re on YouTube and uploading it to shorts, you can click related video. And on shorts you can actually link your YouTube video, which is my favorite feature of all. But if I\u0026#39;m using this over on TikTok, Instagram or Facebook, I use this little watermark as sort of my way to like, encourage them to go check us out on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:17:58:24 - 00:18:19:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut, here here are my caption preferences. Here is my brand kind of template. and I have it all saved. I have it all. Whatever. I made this little I made this little watermark thing, and then this is where I uploaded it. Right here. I just built this in, like, a thing, like Photoshop with a clear background, and I uploaded it in,\u003c/p\u003e\n\n\u003cp\u003e00:18:19:06 - 00:18:36:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then I saved it. And so this is my pre preset template number one. But I could go to preset template number two. And I could create a whole different look, a whole different flow a whole different feel. Now when I\u0026#39;m done I download them all. I save them in a folder and I post them, I save them in a folder to be posted later.\u003c/p\u003e\n\n\u003cp\u003e00:18:36:18 - 00:18:57:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so you can use Opus clip, you can use my e-book, both of which to help you level up your social media game and get the word out. Once you\u0026#39;ve shot your video, once you\u0026#39;ve edited your video, and now it will help you create in a matter of minutes, social media content for you and for your youth.\u003c/p\u003e\n\n\u003cp\u003e00:18:57:27 - 00:19:25:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMinistry, But. Now, now you\u0026#39;ve done all these things. Okay, now it\u0026#39;s ready to go on YouTube and post like you\u0026#39;re going to click the plus button and create. And then it\u0026#39;s going to give you the YouTube dialog box. So you have to put in titles and descriptions and tags. One the world you even post on there. I\u0026#39;m glad you asked, because we\u0026#39;re actually going to be unpacking that fully in the next video, which is linked right here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:19:25:16 - 00:19:35:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe\u0026#39;re helping you take digital discipleship and make it easy. And don\u0026#39;t forget and as always, stay hybrid.\u003c/p\u003e","summary":"📱If You’re a youth pastor, looking to reach the 95% of teenagers who spend time on YouTube, study according to Pew Research, and You’ve shot a video you're ready to share with the world...\r\nHow do you get the word out?\r\n📈In this episode we'll talk about Growing a YouTube channel\r\n💥The Viral Reels Framework\r\n🪄And the Incredible AI Tool you can use for your social media!","date_published":"2024-04-25T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/7967a3a2-e640-4b66-944a-fe2a73a2165d.mp3","mime_type":"audio/mpeg","size_in_bytes":28444525,"duration_in_seconds":1184}]},{"id":"d84d031c-2950-4dc6-968f-ab10532247b0","title":"Episode 093: 📹 LiveStream vs. Pre-Filming: Editing for Youth Ministries","url":"https://www.hybridministry.xyz/093","content_text":"💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/editing\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\nShould Churches Quit Live-Streaming their videos to YouTube?\nIf YouTube is as relevant and powerful of a platform, it seems as though we should be making it a top priority\nHow can youth pastors grow as video editors and make the maximum impact on their students and teenagers?\nFollow along as we unpack how to grow on YouTube for Youth Ministries\nFULL PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/093\n\n//YOUTUBE VIDEO\nhttps://youtu.be/6w8RQWFioJM\n\n//SONY ZVE-10\nhttps://walmrt.us/3IyaDWv\n\nVIDEO EDITING OPTIONS\n//CAPCUT\nhttps://capcut.com\n\n//DAVINCI RESOLVE\nhttps://www.blackmagicdesign.com/event/davinciresolvedownload\n\n//ADOBE PREMIERE PRO\nhttps://www.adobe.com/creativecloud.html\n\n//FINAL CUT PRO\nhttps://www.apple.com/final-cut-pro/\nhttps://www.finalcutforwindows.com/\n\nGROWING AS A VIDEO EDITOR\n//TIME MANAGEMENT\nhttps://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=190s\n\n//ADOBE TUTORIALS\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\n\n//LIMITED TIME OFFER\nhttps://www.hybridministry.xyz/articles/editing\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 How to Show Up Digitally for your Students\n01:40 Livestream or Pre-Film: The Power of Editing\n07:43 Video Editing Platforms\n10:28 Growing as a Video Editor\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:30:01\nNick Clason\nYouth pastors My guess is that you would like to be there for hurting and struggling teenagers and be able to ultimately point them to Jesus. What if I told you that you could show up in a place where 95% of them have been will go or plan to go? You would probably do whatever it took to find your way there and help point those kids\n\n00:00:30:04 - 00:00:55:19\nNick Clason\nto Jesus, what if I also told you that that place was YouTube? Well, it's true. According to Pew Research, 95% of teens are on or have been on YouTube. Here's the good news. We are currently in the middle of a playlist linked right here at the top of the video about YouTube for Youth Ministries, Everything you need to know from the philosophy to the tactile, getting it done and getting it posted.\n\n00:00:55:19 - 00:01:26:04\nNick Clason\nAnd today we're talking about the dreaded editing, editing of videos like Subscribe and Turn On the Bell, because I want to help you show up where 95% of your teenagers are. And I'm doing it on YouTube 100% completely for free in this video. I want to explore the debate of livestream versus pre shooting and pre filming. Your messages how you as a youth pastor can grow as a video editor and designer.\n\n00:01:26:06 - 00:01:53:15\nNick Clason\nWe're also going to talk about how you can get professional YouTube videos edited for completely free by somebody else. Sound too good to be true? Stick around to find out. So should we livestream our services and post them online or should we pre film our messages? Well, for me, as a youth pastor, that was a debate that I had when I started at the church that I'm working at right now.\n\n00:01:53:17 - 00:02:16:22\nNick Clason\nStarted here in September of 2022. And I wanted because we were a in-person church, I wanted to livestream our messages. I wanted to livestream our messages mostly so that I could take the livestream long form video, clip it up into shorts and post it on social media throughout the week. I didn't want to do double work, and pre filming feels a little bit like double work.\n\n00:02:16:22 - 00:02:46:20\nNick Clason\nAnd so eventually I landed on pre filming our messages. Not from a strategy standpoint, but honestly from a needs standpoint. We weren't going to retrofit or make the the room have the accommodations to livestream. We weren't going to put the budget resources behind livestreaming our services. And frankly, I didn't even want to livestream as much as I just wanted to live capture the message via video more than just a cell phone on a tripod in the back of the room, on the sound booth.\n\n00:02:46:21 - 00:03:09:20\nNick Clason\nAnd so we started pre filming our messages out of necessity. But one of the things that I noticed and have discovered and come to now, so that was out of necessity, but now out of preference, I would say I will probably forever and always pre film my messages because think about it when you're on YouTube, this is often what us as churches are going up against this on screen.\n\n00:03:09:20 - 00:03:47:29\nNick Clason\nIf you're not watching, if you're just listening, you can head to the link in the show notes, watch the YouTube video. Mr. Beast and his thumbnail and his 15 minute YouTube video is a type of content that most people are going on to YouTube to watch in an entertaining sort of manner, entertaining sort of fashion. Meanwhile, churches are an hour and 37 minute service with all of the pre-roll announcements and all of their worship services and songs and pastor and announcement and everything is dropped on YouTube without any sort of custom work on a thumbnail or titling or description.\n\n00:03:48:00 - 00:04:20:08\nNick Clason\nSo all the the, the livestream with the way that we're approaching livestream on the back end, setting it up uploading, and we're going to get into all of that in this playlist as well. So make sure that you are subscribed, but all of that type of stuff matters as well, because as I mentioned in our most recent video, when a student is hurting, you want to be able for them to you want to be able to send them content and videos and resources and things that can help them make sense of the pain that they're experiencing.\n\n00:04:20:11 - 00:04:39:09\nNick Clason\nBut you also want people to find it. So maybe a student you don't know or student doesn't feel comfortable, whatever the case might be coming to you and asking you that they need help, but you want them to stumble on your YouTube channel and you want them to be able to make sense of the pain and the suffering that they're that they're facing.\n\n00:04:39:09 - 00:05:05:16\nNick Clason\nAnd they're not going to be able to find that. If you have, like your youth group. March 13th, 2024 service. Like they don't know that the topic was on, you know, the problem of evil and how to attach yourself to Jesus when you're going through hard times. So actually, let me do this. This is if you're watching and you're going to probably want to watch this part or at least go back and check it out.\n\n00:05:05:19 - 00:05:20:01\nNick Clason\nIf you're watching this, right here is a video that I have shot and have done no editing to, now, you can do that and you could post that to YouTube. And so let me just show you what the first like 10 seconds of this video look like.\n\n00:05:20:01 - 00:05:30:13\nNick Clason\nthis video, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or whether they're bad. Think about it.\n\n00:05:30:13 - 00:05:36:26\nNick Clason\nAll right. And then let me show you what an edited version of this video looks like.\n\n00:05:36:27 - 00:05:42:03\nNick Clason\nSame video, same content, but now there's editing on top of it. Let's check it out.\n\n00:05:42:03 - 00:05:49:21\nNick Clason\nvideo, we're going to explore the value of the final word. Final words are meaningful, right? Whether they're good or\n\n00:05:49:21 - 00:05:51:13\nNick Clason\nwhether they're bad. Think about it. If you've\n\n00:05:51:13 - 00:06:08:19\nNick Clason\nYou see. And when we simply just drop our our non edited, unfiltered teaching on YouTube, the content can still be delivered and it can still get to the end user. Correct. Is it optimized and is it optimal?\n\n00:06:08:19 - 00:06:17:19\nNick Clason\nRight. Like like you wouldn't show up to an expensive White House gala dressed as if you're going to a football game?\n\n00:06:17:26 - 00:06:42:14\nNick Clason\nRight. And a lot of times that's what we as churches are doing on YouTube. And and YouTube is a great platform to capture and even post videos. But a lot of times we don't play the part where we don't go into it with the expectation or ability of of attaching ourselves to the appropriate, culturally appropriate kind of moment out there.\n\n00:06:42:14 - 00:07:05:02\nNick Clason\nAnd that's what's going on when we're just simply livestreaming and just dropping the live stream without any sort of other work or editing or titling or tags or a thumbnail or anything on to YouTube. And so you wouldn't go to a gala dressed like you're going to a football game. So don't just drop your on edited unfiltered services on YouTube, right?\n\n00:07:05:03 - 00:07:24:15\nNick Clason\nBecause once you pre film your message once you capture your teaching somehow, someway on phone on a on a more expensive camera linked down below Sony ZVE-10 the camera that I recommend if you do want to go to the next level or if you want to start using your phone on YouTube, all of that is laid out 100% completely free e-book.\n\n00:07:24:22 - 00:07:58:05\nNick Clason\nBut once you start posting those things, right, once you start crafting and capturing your messages, you can then off of that dovetail into more of a robust and holistic social media strategy for youth ministries and for churches, one that has your voice and your face and your messaging woven all throughout your social media and your leaders and your students on camera.\n\n00:07:58:07 - 00:08:23:28\nNick Clason\nSo what platforms can you use to edit? I mean, very simply, if you are looking for a budget or more value engineered experience, there are two platforms that I recommend that are Free CapCut is a web based editor, and if as long as TikTok doesn't get banned, hopefully CapCut will be safe. CapCut and TikTok\n\n00:08:23:29 - 00:08:45:20\nNick Clason\nare partners or CapCut was even created by TikTok.. And so it's definitely optimized for short form vertical based video which by the way, side note is good for your short form, vertical based video, but you can also drop in a full length teaching and you can do and have edits and animations and lower thirds and text on screen.\n\n00:08:45:23 - 00:09:02:21\nNick Clason\nAnd so it's web based and so you don't have to download anything like new to your device or your computer or your program. So that might work. Well, if you have a really basic computer and don't have a lot of hard drive space, memory or RAM available to you, the next kind of layer up, I guess I would say, is Da Vinci Resolve.\n\n00:09:02:21 - 00:09:29:15\nNick Clason\nThey do have a free version of it as well as, of course, as most things do, a paid sort of tier. Beyond that, full disclosure, I have never edited a full length video in cap cut, nor have I ever even opened Da Vinci Resolve because what I use and I'm not trying to sound boujee or anything like that, but I do use Adobe Premiere Pro out of the Adobe Creative Cloud and Adobe Suite.\n\n00:09:29:18 - 00:09:55:09\nNick Clason\nIt is probably one of the more expensive options, but the good news is that our church has a creative cloud license and so I'm able to be added in to that. And so you may check and see if as a youth pastor, your church is willing to to dig deep and spring for a more powerful program. And and all I'll say is this is while CapCut is a great free editing tool and DaVinci Resolve, I've heard amazing things.\n\n00:09:55:11 - 00:10:16:24\nNick Clason\nYou often get what you pay for or are willing to pay for. And so I can do just about anything. I have a vision for in Adobe Premiere Pro. And sometimes when you're using value or free software, you're really only going to get what you know, what you pay for an honorable mention. Of course, I also don't want to leave out Final Cut Pro.\n\n00:10:16:26 - 00:10:40:21\nNick Clason\nIt's a favorite of many people. Again, I've never used it, but these are just different options, suggestions and things that you can check out. Now. The the thing right. The question at hand is if you're a youth pastor and you have no design, no editing skills, how do you grow as an editor? Is that even necessary? Well, let's talk about it.\n\n00:10:40:24 - 00:11:06:12\nNick Clason\nSo how did you learn to ride a bike? Hopefully you learned how to ride a bike dropdown in the comments below when you learned how to ride a bike. But probably my guess is that you just did it a bunch. You practiced and in a lot of the same ways. Linked down below is my time management strategy. If you want to grow as an editor, create time time block for yourself.\n\n00:11:06:12 - 00:11:32:00\nNick Clason\nTell yourself when you're going to learn this and then go learn it. I also have a link to below three different Adobe Photoshop in Adobe Premiere Pro. So if there is a platform that you do decide to go with editing videos, how to edit long form video, long form teaching videos, short form teaching videos and create graphics for them using Adobe Photoshop, all of that is available for you, but you simply just got to put in the work.\n\n00:11:32:03 - 00:11:51:11\nNick Clason\nLike we live in a microwave culture where we want a quick fix, quick answer, immediate results. Right now that looks great and is professional, but the God honest truth in all of this is like if we want to get better at something, we have to start investing in it. And so\n\n00:11:51:11 - 00:11:55:22\nNick Clason\nif editing your videos is important, then you should put the time in.\n\n00:11:55:22 - 00:12:31:17\nNick Clason\nNow, here's another little thing, and I have a limited time offer, very, very limited time offer. I have currently opened up three free spaces for you or anyone as a youth pastor to get a series edited by me completely for free. That info is going to be linked on the screen or down below, but I will do your video for free as I am trying to grow in my ability for editing as well as my offerings for youth pastors.\n\n00:12:31:17 - 00:13:01:28\nNick Clason\nAnd so if it's something that you're interested in, reach out to see if it's still available. If not, I do have a budget version of it as well. If those three free spaces are not available, but reach out to me because you might not be an editor and you may not have the time to learn it, but I would be more than willing and more than happy to help you take your editing to the next level and not not in like a coaching type of thing.\n\n00:13:01:28 - 00:13:39:17\nNick Clason\nLike, I'll just I'll do it for you. Like, I will take your videos, I will edit them, I will make them look professional, and then I will post them on YouTube for you, or at least show you how to post them. Because once you have edited long form videos, that is going to help you lay out, dish out and flesh out a full social media strategy where everything on your social media is focused on the message that you're teaching live in youth group that week, which is actually what we're going to talk about in the next video in this YouTube playlist linked right here on screen.\n\n00:13:39:19 - 00:13:51:30\nNick Clason\nI hope you watch that. I hope you check it out. And I hope that you continue to make digital discipleship easy, possible and accessible. As always, stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nShould Churches Quit Live-Streaming their videos to YouTube?\u003cbr\u003e\nIf YouTube is as relevant and powerful of a platform, it seems as though we should be making it a top priority\u003cbr\u003e\nHow can youth pastors grow as video editors and make the maximum impact on their students and teenagers?\u003cbr\u003e\nFollow along as we unpack how to grow on YouTube for Youth Ministries\u003cbr\u003e\nFULL PLAYLIST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/093\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/093\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/6w8RQWFioJM\" rel=\"nofollow\"\u003ehttps://youtu.be/6w8RQWFioJM\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SONY ZVE-10\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3IyaDWv\" rel=\"nofollow\"\u003ehttps://walmrt.us/3IyaDWv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVIDEO EDITING OPTIONS\u003c/strong\u003e\u003cbr\u003e\n//CAPCUT\u003cbr\u003e\n\u003ca href=\"https://capcut.com\" rel=\"nofollow\"\u003ehttps://capcut.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DAVINCI RESOLVE\u003cbr\u003e\n\u003ca href=\"https://www.blackmagicdesign.com/event/davinciresolvedownload\" rel=\"nofollow\"\u003ehttps://www.blackmagicdesign.com/event/davinciresolvedownload\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ADOBE PREMIERE PRO\u003cbr\u003e\n\u003ca href=\"https://www.adobe.com/creativecloud.html\" rel=\"nofollow\"\u003ehttps://www.adobe.com/creativecloud.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FINAL CUT PRO\u003cbr\u003e\n\u003ca href=\"https://www.apple.com/final-cut-pro/\" rel=\"nofollow\"\u003ehttps://www.apple.com/final-cut-pro/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.finalcutforwindows.com/\" rel=\"nofollow\"\u003ehttps://www.finalcutforwindows.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGROWING AS A VIDEO EDITOR\u003c/strong\u003e\u003cbr\u003e\n//TIME MANAGEMENT\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=xlS1kWcQBS8\u0026t=190s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=190s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ADOBE TUTORIALS\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//LIMITED TIME OFFER\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" 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Editing Platforms\u003cbr\u003e\n10:28 Growing as a Video Editor\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:30:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouth pastors My guess is that you would like to be there for hurting and struggling teenagers and be able to ultimately point them to Jesus. What if I told you that you could show up in a place where 95% of them have been will go or plan to go? You would probably do whatever it took to find your way there and help point those kids\u003c/p\u003e\n\n\u003cp\u003e00:00:30:04 - 00:00:55:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nto Jesus, what if I also told you that that place was YouTube? Well, it\u0026#39;s true. According to Pew Research, 95% of teens are on or have been on YouTube. Here\u0026#39;s the good news. We are currently in the middle of a playlist linked right here at the top of the video about YouTube for Youth Ministries, Everything you need to know from the philosophy to the tactile, getting it done and getting it posted.\u003c/p\u003e\n\n\u003cp\u003e00:00:55:19 - 00:01:26:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd today we\u0026#39;re talking about the dreaded editing, editing of videos like Subscribe and Turn On the Bell, because I want to help you show up where 95% of your teenagers are. And I\u0026#39;m doing it on YouTube 100% completely for free in this video. I want to explore the debate of livestream versus pre shooting and pre filming. Your messages how you as a youth pastor can grow as a video editor and designer.\u003c/p\u003e\n\n\u003cp\u003e00:01:26:06 - 00:01:53:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe\u0026#39;re also going to talk about how you can get professional YouTube videos edited for completely free by somebody else. Sound too good to be true? Stick around to find out. So should we livestream our services and post them online or should we pre film our messages? Well, for me, as a youth pastor, that was a debate that I had when I started at the church that I\u0026#39;m working at right now.\u003c/p\u003e\n\n\u003cp\u003e00:01:53:17 - 00:02:16:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nStarted here in September of 2022. And I wanted because we were a in-person church, I wanted to livestream our messages. I wanted to livestream our messages mostly so that I could take the livestream long form video, clip it up into shorts and post it on social media throughout the week. I didn\u0026#39;t want to do double work, and pre filming feels a little bit like double work.\u003c/p\u003e\n\n\u003cp\u003e00:02:16:22 - 00:02:46:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so eventually I landed on pre filming our messages. Not from a strategy standpoint, but honestly from a needs standpoint. We weren\u0026#39;t going to retrofit or make the the room have the accommodations to livestream. We weren\u0026#39;t going to put the budget resources behind livestreaming our services. And frankly, I didn\u0026#39;t even want to livestream as much as I just wanted to live capture the message via video more than just a cell phone on a tripod in the back of the room, on the sound booth.\u003c/p\u003e\n\n\u003cp\u003e00:02:46:21 - 00:03:09:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so we started pre filming our messages out of necessity. But one of the things that I noticed and have discovered and come to now, so that was out of necessity, but now out of preference, I would say I will probably forever and always pre film my messages because think about it when you\u0026#39;re on YouTube, this is often what us as churches are going up against this on screen.\u003c/p\u003e\n\n\u003cp\u003e00:03:09:20 - 00:03:47:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re not watching, if you\u0026#39;re just listening, you can head to the link in the show notes, watch the YouTube video. Mr. Beast and his thumbnail and his 15 minute YouTube video is a type of content that most people are going on to YouTube to watch in an entertaining sort of manner, entertaining sort of fashion. Meanwhile, churches are an hour and 37 minute service with all of the pre-roll announcements and all of their worship services and songs and pastor and announcement and everything is dropped on YouTube without any sort of custom work on a thumbnail or titling or description.\u003c/p\u003e\n\n\u003cp\u003e00:03:48:00 - 00:04:20:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo all the the, the livestream with the way that we\u0026#39;re approaching livestream on the back end, setting it up uploading, and we\u0026#39;re going to get into all of that in this playlist as well. So make sure that you are subscribed, but all of that type of stuff matters as well, because as I mentioned in our most recent video, when a student is hurting, you want to be able for them to you want to be able to send them content and videos and resources and things that can help them make sense of the pain that they\u0026#39;re experiencing.\u003c/p\u003e\n\n\u003cp\u003e00:04:20:11 - 00:04:39:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut you also want people to find it. So maybe a student you don\u0026#39;t know or student doesn\u0026#39;t feel comfortable, whatever the case might be coming to you and asking you that they need help, but you want them to stumble on your YouTube channel and you want them to be able to make sense of the pain and the suffering that they\u0026#39;re that they\u0026#39;re facing.\u003c/p\u003e\n\n\u003cp\u003e00:04:39:09 - 00:05:05:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd they\u0026#39;re not going to be able to find that. If you have, like your youth group. March 13th, 2024 service. Like they don\u0026#39;t know that the topic was on, you know, the problem of evil and how to attach yourself to Jesus when you\u0026#39;re going through hard times. So actually, let me do this. This is if you\u0026#39;re watching and you\u0026#39;re going to probably want to watch this part or at least go back and check it out.\u003c/p\u003e\n\n\u003cp\u003e00:05:05:19 - 00:05:20:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re watching this, right here is a video that I have shot and have done no editing to, now, you can do that and you could post that to YouTube. And so let me just show you what the first like 10 seconds of this video look like.\u003c/p\u003e\n\n\u003cp\u003e00:05:20:01 - 00:05:30:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nthis video, we\u0026#39;re going to explore the value of the final word. Final words are meaningful, right? Whether they\u0026#39;re good or whether they\u0026#39;re bad. Think about it.\u003c/p\u003e\n\n\u003cp\u003e00:05:30:13 - 00:05:36:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAll right. And then let me show you what an edited version of this video looks like.\u003c/p\u003e\n\n\u003cp\u003e00:05:36:27 - 00:05:42:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSame video, same content, but now there\u0026#39;s editing on top of it. Let\u0026#39;s check it out.\u003c/p\u003e\n\n\u003cp\u003e00:05:42:03 - 00:05:49:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nvideo, we\u0026#39;re going to explore the value of the final word. Final words are meaningful, right? Whether they\u0026#39;re good or\u003c/p\u003e\n\n\u003cp\u003e00:05:49:21 - 00:05:51:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nwhether they\u0026#39;re bad. Think about it. If you\u0026#39;ve\u003c/p\u003e\n\n\u003cp\u003e00:05:51:13 - 00:06:08:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou see. And when we simply just drop our our non edited, unfiltered teaching on YouTube, the content can still be delivered and it can still get to the end user. Correct. Is it optimized and is it optimal?\u003c/p\u003e\n\n\u003cp\u003e00:06:08:19 - 00:06:17:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. Like like you wouldn\u0026#39;t show up to an expensive White House gala dressed as if you\u0026#39;re going to a football game?\u003c/p\u003e\n\n\u003cp\u003e00:06:17:26 - 00:06:42:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. And a lot of times that\u0026#39;s what we as churches are doing on YouTube. And and YouTube is a great platform to capture and even post videos. But a lot of times we don\u0026#39;t play the part where we don\u0026#39;t go into it with the expectation or ability of of attaching ourselves to the appropriate, culturally appropriate kind of moment out there.\u003c/p\u003e\n\n\u003cp\u003e00:06:42:14 - 00:07:05:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s what\u0026#39;s going on when we\u0026#39;re just simply livestreaming and just dropping the live stream without any sort of other work or editing or titling or tags or a thumbnail or anything on to YouTube. And so you wouldn\u0026#39;t go to a gala dressed like you\u0026#39;re going to a football game. So don\u0026#39;t just drop your on edited unfiltered services on YouTube, right?\u003c/p\u003e\n\n\u003cp\u003e00:07:05:03 - 00:07:24:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause once you pre film your message once you capture your teaching somehow, someway on phone on a on a more expensive camera linked down below Sony ZVE-10 the camera that I recommend if you do want to go to the next level or if you want to start using your phone on YouTube, all of that is laid out 100% completely free e-book.\u003c/p\u003e\n\n\u003cp\u003e00:07:24:22 - 00:07:58:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut once you start posting those things, right, once you start crafting and capturing your messages, you can then off of that dovetail into more of a robust and holistic social media strategy for youth ministries and for churches, one that has your voice and your face and your messaging woven all throughout your social media and your leaders and your students on camera.\u003c/p\u003e\n\n\u003cp\u003e00:07:58:07 - 00:08:23:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo what platforms can you use to edit? I mean, very simply, if you are looking for a budget or more value engineered experience, there are two platforms that I recommend that are Free CapCut is a web based editor, and if as long as TikTok doesn\u0026#39;t get banned, hopefully CapCut will be safe. CapCut and TikTok\u003c/p\u003e\n\n\u003cp\u003e00:08:23:29 - 00:08:45:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nare partners or CapCut was even created by TikTok.. And so it\u0026#39;s definitely optimized for short form vertical based video which by the way, side note is good for your short form, vertical based video, but you can also drop in a full length teaching and you can do and have edits and animations and lower thirds and text on screen.\u003c/p\u003e\n\n\u003cp\u003e00:08:45:23 - 00:09:02:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so it\u0026#39;s web based and so you don\u0026#39;t have to download anything like new to your device or your computer or your program. So that might work. Well, if you have a really basic computer and don\u0026#39;t have a lot of hard drive space, memory or RAM available to you, the next kind of layer up, I guess I would say, is Da Vinci Resolve.\u003c/p\u003e\n\n\u003cp\u003e00:09:02:21 - 00:09:29:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey do have a free version of it as well as, of course, as most things do, a paid sort of tier. Beyond that, full disclosure, I have never edited a full length video in cap cut, nor have I ever even opened Da Vinci Resolve because what I use and I\u0026#39;m not trying to sound boujee or anything like that, but I do use Adobe Premiere Pro out of the Adobe Creative Cloud and Adobe Suite.\u003c/p\u003e\n\n\u003cp\u003e00:09:29:18 - 00:09:55:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt is probably one of the more expensive options, but the good news is that our church has a creative cloud license and so I\u0026#39;m able to be added in to that. And so you may check and see if as a youth pastor, your church is willing to to dig deep and spring for a more powerful program. And and all I\u0026#39;ll say is this is while CapCut is a great free editing tool and DaVinci Resolve, I\u0026#39;ve heard amazing things.\u003c/p\u003e\n\n\u003cp\u003e00:09:55:11 - 00:10:16:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou often get what you pay for or are willing to pay for. And so I can do just about anything. I have a vision for in Adobe Premiere Pro. And sometimes when you\u0026#39;re using value or free software, you\u0026#39;re really only going to get what you know, what you pay for an honorable mention. Of course, I also don\u0026#39;t want to leave out Final Cut Pro.\u003c/p\u003e\n\n\u003cp\u003e00:10:16:26 - 00:10:40:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s a favorite of many people. Again, I\u0026#39;ve never used it, but these are just different options, suggestions and things that you can check out. Now. The the thing right. The question at hand is if you\u0026#39;re a youth pastor and you have no design, no editing skills, how do you grow as an editor? Is that even necessary? Well, let\u0026#39;s talk about it.\u003c/p\u003e\n\n\u003cp\u003e00:10:40:24 - 00:11:06:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo how did you learn to ride a bike? Hopefully you learned how to ride a bike dropdown in the comments below when you learned how to ride a bike. But probably my guess is that you just did it a bunch. You practiced and in a lot of the same ways. Linked down below is my time management strategy. If you want to grow as an editor, create time time block for yourself.\u003c/p\u003e\n\n\u003cp\u003e00:11:06:12 - 00:11:32:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTell yourself when you\u0026#39;re going to learn this and then go learn it. I also have a link to below three different Adobe Photoshop in Adobe Premiere Pro. So if there is a platform that you do decide to go with editing videos, how to edit long form video, long form teaching videos, short form teaching videos and create graphics for them using Adobe Photoshop, all of that is available for you, but you simply just got to put in the work.\u003c/p\u003e\n\n\u003cp\u003e00:11:32:03 - 00:11:51:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike we live in a microwave culture where we want a quick fix, quick answer, immediate results. Right now that looks great and is professional, but the God honest truth in all of this is like if we want to get better at something, we have to start investing in it. And so\u003c/p\u003e\n\n\u003cp\u003e00:11:51:11 - 00:11:55:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nif editing your videos is important, then you should put the time in.\u003c/p\u003e\n\n\u003cp\u003e00:11:55:22 - 00:12:31:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, here\u0026#39;s another little thing, and I have a limited time offer, very, very limited time offer. I have currently opened up three free spaces for you or anyone as a youth pastor to get a series edited by me completely for free. That info is going to be linked on the screen or down below, but I will do your video for free as I am trying to grow in my ability for editing as well as my offerings for youth pastors.\u003c/p\u003e\n\n\u003cp\u003e00:12:31:17 - 00:13:01:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so if it\u0026#39;s something that you\u0026#39;re interested in, reach out to see if it\u0026#39;s still available. If not, I do have a budget version of it as well. If those three free spaces are not available, but reach out to me because you might not be an editor and you may not have the time to learn it, but I would be more than willing and more than happy to help you take your editing to the next level and not not in like a coaching type of thing.\u003c/p\u003e\n\n\u003cp\u003e00:13:01:28 - 00:13:39:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, I\u0026#39;ll just I\u0026#39;ll do it for you. Like, I will take your videos, I will edit them, I will make them look professional, and then I will post them on YouTube for you, or at least show you how to post them. Because once you have edited long form videos, that is going to help you lay out, dish out and flesh out a full social media strategy where everything on your social media is focused on the message that you\u0026#39;re teaching live in youth group that week, which is actually what we\u0026#39;re going to talk about in the next video in this YouTube playlist linked right here on screen.\u003c/p\u003e\n\n\u003cp\u003e00:13:39:19 - 00:13:51:30\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI hope you watch that. I hope you check it out. And I hope that you continue to make digital discipleship easy, possible and accessible. As always, stay hybrid.\u003c/p\u003e","summary":"Should Churches Quit Live-Streaming their videos to YouTube?\r\nIf YouTube is as relevant and powerful of a platform, it seems as though we should be making it a top priority\r\nHow can youth pastors grow as video editors and make the maximum impact on their students and teenagers?\r\nFollow along as we unpack how to grow on YouTube for Youth Ministries","date_published":"2024-04-18T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/d84d031c-2950-4dc6-968f-ab10532247b0.mp3","mime_type":"audio/mpeg","size_in_bytes":19756697,"duration_in_seconds":822}]},{"id":"05087092-0158-4127-b402-401393069189","title":"Episode 092: 🖐️ 5 Secret Benefits of Filming YouTube Videos for Youth Ministries","url":"https://www.hybridministry.xyz/092","content_text":"💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/editing\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\n📹YouTube is the perfect platform for youth pastors and youth ministries.\nWhy?\n\n\n95% of youth group teenagers are on YouTube\nYouTube is the 2nd largest search engine, powered by Google\nYouTube plays to the skillset of all youth pastors\n\n\nIn this video, let's help you start sitting down in front of the camera and filming messages and content for your youth group!\nFollow along as we unpack the best practices guide of YouTube for Youth Pastors:\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/092\n\n//YOUTUBE VIDEO\nhttps://youtu.be/3bq5CGstZmE\n\n//GET STARTED FOR UNDER $100\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//SONY ZVE-10\nhttps://walmrt.us/3IyaDWv\n\n//SEAN CANNEL \u0026amp; THINK MEDIA\nhttps://www.youtube.com/@seanTHiNKs\n\n//FULL-PROOF TIME MANAGEMENT GUIDE\nhttps://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=189s\n\n//YOUVERSION LIVE EVENTS\nhttps://my.bible.com/events\n\n//TELEPROMPTER\nhttps://walmrt.us/4a6ZJU1\n\n//TOP 5 YOUTH CURRICULUMS: RANKED!\nhttps://www.youtube.com/watch?v=TTQXsananwI\n\n//WHEN BAD THINGS HAPPEN\n[Link Placeholder]\n\n//SIDEKICK\nhttp://www.sidekick.tv\n\nFREE VIDEO EDITING OPTIONS\n//CAPCUT\nhttps://www.capcut.com\n\n//DAVINCI RESOLVE\n\nhttps://www.blackmagicdesign.com/event/davinciresolvedownload\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\nSONY ZVE-10\nhttps://walmrt.us/3IyaDWv\n\nBEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Why Youth Pastors should Pre-Film their Messages\n02:10 Leveling Up Your YouTube Gear\n06:54 Adding Shownotes to your YouTube Videos\n10:31 Top 5 Benefits of Pre-Filming Your Messages to YouTube\n\nTRANSCRIPT\n00:00:00:00 - 00:00:31:03\nNick Clason\nYouth Pastor, Let me guess, you have a desire for the students that you have been entrusted to in your care to come, to learn, know, love and follow Jesus. And let me guess, part of that strategy, part of that way that you hope students do that is to show up for them and to be there when they have difficult and tough questions to help them answer and make sense of life which is around them.\n\n00:00:31:04 - 00:00:57:13\nNick Clason\nWell, according to Pew Research, 95% of teenagers have used will use or plan to use the platform of YouTube. And so from the most conservative parents in your church who would never even imagine letting their kids enter the World Wide Web to all the way to the least restrictive parents who gave their kids a phone and let them have wild access to the Internet.\n\n00:00:57:15 - 00:01:21:28\nNick Clason\nYouTube is a great strategy and a great platform for students and student ministry. Like if in your youth ministry context, you're using YouTube, subscribe if you're not and hey, either way, hit the bell because we're in a playlist called YouTube for Youth Ministries. But how do we start posting content to YouTube? Like you might know these stats, You might know it's important.\n\n00:01:21:28 - 00:01:44:06\nNick Clason\nYou might know students are on the you might know it's a really accessible platform, but how do you actually begin filming editing, recording and posting videos to YouTube? Well, this is the perfect video because in it I want to share with you what gear you can use to start leveling up your YouTube game with simply just shooting on your cell phone.\n\n00:01:44:06 - 00:02:07:27\nNick Clason\nI also want to talk about how you can manage your time to fit in the process of filming YouTube videos and posting it. I'm also going to give you some next steps directly out of this video so that you can start doing some side benefits for you. And then finally, how to actually edit your video so that it looks good and professional and fits the vibe that's going on YouTube.\n\n00:02:08:03 - 00:02:33:28\nNick Clason\nWelcome to the Hybrid ministry show. So if you're anything like me and you work at church, you look around your youth room and you compare it to the auditorium or the main church room that the rest of the or the rest of your, you know, big church is using where your pastors preaching on Sunday morning and you probably look and think, man, I don't have the gear to capture my services and post them on YouTube.\n\n00:02:34:00 - 00:03:05:24\nNick Clason\nAnd the answer to that is probably unequivocally 100% accurate. You probably don't. Right. But I actually have linked right here on screen my 100% completely free e-book, which is called 40 done for you posting tools, which really, honestly maybe needs a new title because what it ultimately is, is my complete philosophy as well as strategy guide for leveling up your YouTube and your social media game.\n\n00:03:05:24 - 00:03:32:00\nNick Clason\nIt's all about creating custom content for YouTube. And so one of the elements in that e-book, if you click it and if you download it, is a link to a blog that I have created called YouTube Gear on a Budget. And simply what it is is it will help you level up your YouTube gear if you choose to shoot video on your phone that is of course the most expensive piece is that camera piece.\n\n00:03:32:03 - 00:04:04:25\nNick Clason\nBut you can level up your game for less than $100 by adding in some external microphones. I have linked on in the e-book. Bluetooth wireless microphones, a shotgun style microphone for Android. The same thing's for for iPhones as well. Also, just like a phone based tripod, you can get a tabletop one that's a little shorter or you can get a full, full length standing tripod as well as a basic ring light that so, you know, your videos look decent with lighting.\n\n00:04:05:01 - 00:04:27:25\nNick Clason\nYou can also take care of most of that by just filming in a space that has some good lighting. And then if you do want to go the next layer beyond just $100 or less, if you want to stop shooting on your phone and you want to start shooting on a good camera, the one that I recommend that was recommended to me by Sean Cannell via his YouTube channel, check out and Think Media.\n\n00:04:27:27 - 00:04:50:29\nNick Clason\nIf you haven't had a chance. He is a YouTube guru, but the Sony ZVE-10. It’s a Great camera. We bought it along with the lens for about $700 in our student ministry space one time purchase. But now we're using it and we're using it for everything. We're using it for long form videos as well as vertically shot and vertically based videos.\n\n00:04:51:04 - 00:05:15:19\nNick Clason\nBut one of the pieces, one of the challenges for most youth pastors is that we're running from fire to fire to fire to fire and meeting to meeting to me and to meeting this kid, kid who needs counseling, counseling, counseling, counseling, all the different things, all the different demands of our space and our time. We're linked right here at the top of this video is my 100% completely free, foolproof strategy for good time management.\n\n00:05:15:19 - 00:05:38:26\nNick Clason\nAnd here's the honest truth that frankly, like there are always going to be issues, are always going to be struggles, are always going to be fires and things that pop up on your calendar. But if you manage your time and just a little sneak peek like you are 100% completely in charge of your time and your time management.\n\n00:05:38:26 - 00:06:02:17\nNick Clason\nAnd so if you don't make a priority and a space in your calendar to sit down and pre film your messages, just like we're talking about here, like you are not going to be able to to start posting content to YouTube, you have to make it a priority just like you make sitting down and crafting a Wednesday night program a priority.\n\n00:06:02:23 - 00:06:25:04\nNick Clason\nYou also have to make sitting down and pre filming your messages a priority. So you're probably going to have to get several weeks in advance on this, both on your teaching scope and curriculum, which link down below. I have link to my five favorite teaching curriculum, so go check that out. And in a video that we've dropped not too long ago, you can check that out if you're interested in something like that.\n\n00:06:25:06 - 00:06:58:24\nNick Clason\nBut your plan, your curriculum, and then you'll write out your teaching and then you'll sit down and you'll deliver the message direct to camera, all because you told your time what was going to happen to it. And I'm not saying that you shouldn't counsel students and mute their senior pastor and plan for your Wednesday night, but if pre filming your message is if getting the message of Jesus and the message of hope out on the Internet, on YouTube is important to you, then you need to determine when you're going to place that that thing on your calendar to do it.\n\n00:06:58:26 - 00:07:21:11\nNick Clason\nNow, just like this YouTube video, all YouTube videos have a description section. And so when you are preaching or teaching or delivering some piece of content direct to camera on screen, you can always say down below in the description are links. And so for every single video that I post on my student Ministry's YouTube channel, we post two links.\n\n00:07:21:11 - 00:07:45:00\nNick Clason\nThe first link is a next steps digital type connect card. And I think about if you live in the room and you want to challenge students to take the next step of getting baptized, or if you're alive in the room and they prayed to receive Christ or they just need some sort of prayer, you might point them to a physical connect card in the seatback in front of them, or at the middle of like a table or something like that.\n\n00:07:45:00 - 00:08:07:07\nNick Clason\nIf you're sitting around tables in your space on the same way, you can offer a digital version. And I mean, let's be honest, if they fill out a physical connect card, probably you are taking that caption that information digitally somehow, whether that be in your church management system, in software, or if it's just by tracking that information via something more basic like Excel.\n\n00:08:07:08 - 00:08:31:29\nNick Clason\nNonetheless, you take it from a physical moment to digital. And so if you can offer a digital based connect card, then you know that you are going to be getting that information and you're going to be cutting out that middleman portion. The other thing that I offer in our digital are link in our description in most of our YouTube videos is what we call our digital Notes platform.\n\n00:08:31:29 - 00:08:53:20\nNick Clason\nAnd our digital notes is simply using the free, by the way, free YouVersion live events. And so if you've ever used that before, it's a thing that you can create. And on the back end on you version of the Bible app, you create a live service. And so I set our digital notes to go quote unquote live.\n\n00:08:53:20 - 00:09:24:27\nNick Clason\nSo it's discovered in the live kind of panel of your you you version Bible app. It's when you discover when your church is live. And so I set that for when we're teaching our message live same day same time. However it does at the end give you a small URL. And so then the play, the digital notes plan, the live event can be clicked on and accessed at any time, regardless of if it is quote unquote live in the version Bible app.\n\n00:09:24:29 - 00:09:45:16\nNick Clason\nAnd so you can put text, you can put images, you can put Bible passages, and then they, the followers along, they can create private notes based off of all of those things. They can save them so that they can kind of archive them and come back later. But one of my favorite pieces to the digital notes is that you can create an external link.\n\n00:09:45:16 - 00:10:09:01\nNick Clason\nAnd so again, if a student is following along, live in the room or on YouTube at the end, they can they can have a live link to go out to Digital Connect card. They can have a live link to go out to camp signups. They can have a live link to go out to whatever you want it to be, whatever sort of call to action, whatever sort of next step your message may be pointing students toward.\n\n00:10:09:03 - 00:10:38:21\nNick Clason\nThe other thing is, of course, it is on you version. And so you can also link Bible reading plans directly in there as well. And so think about it. What if you had a whole message on the importance of reading the Bible and getting in God's Word? And then what if you actually had a Bible reading plan that they could start reading that night or the next morning that they could start enjoying and begin reading to help them follow through on what you were talking about?\n\n00:10:38:23 - 00:11:04:15\nNick Clason\nSo obviously, in addition, right, like in addition to posting videos to YouTube to reach more students for 95% of teenagers have or will plan to spend some of their time or at least use the app in some way, shape or form. There are, I think, five additional like benefits to sitting down and pre filming your talks direct to camera benefit number one is more practice.\n\n00:11:04:15 - 00:11:22:23\nNick Clason\nIt gives you an opportunity to engage with your content more frequently than just getting up and teaching it live on a Wednesday night or Sunday morning or whenever that might be. And so by the time you do actually get around on Wednesday night or Sunday morning to deliver your content, direct camera, you've already delivered it at least once.\n\n00:11:22:23 - 00:11:56:02\nNick Clason\nAnd if you need more takes, maybe two or three, and so you're much more familiar with the content and the concepts that you were teaching. Benefit number two is, of course, you're going to be forced to get ahead. You're going to be forced to to be working ahead in your delivery of of this content and preparation. So my workflow goes, I sit down and I write it all out and not linked in my $100 or less leveling up guide.\n\n00:11:56:05 - 00:12:17:19\nNick Clason\nBut one that is recommended potentially you may have to get a beefier tripod is using a using a teleprompter holder. And so you can get a teleprompter and you can use an iPad with the free teleprompter app. But so I sit down, I prep my message and I script it out and I may script it word for word.\n\n00:12:17:22 - 00:12:48:25\nNick Clason\n2000 or 2500 words is usually a good length for YouTube. It helps me hopefully shoot in under the 15 minute mark. That's always my goal on time. Write it all out and then deliver it Direct camera. That's where I include things like subscribe and cards linked up at the top and end screens like I write and spell every single thing out word for word, so that then the teleprompter will just kind of do its thing and flow right in front of me and I just read it directly there.\n\n00:12:48:28 - 00:13:17:08\nNick Clason\nIt does take a little bit of work to get used to it. It is a skill that's not exactly natural. You can do it. But, you know, I'm just letting you know, get get used to it. Then also I have I then take the the manuscript, the full YouTube manuscript, and I use Google Drive. And so I create a new copy of that an in a different folder, and I rename it live talk notes.\n\n00:13:17:12 - 00:13:50:08\nNick Clason\nAnd so then I go back through that and I add highlights and I add all of those types of things, like, you know, yellow is, is like on screen or slide. Green is like any scripture or whatever, any video clips because like I may not actually like show a video clip on when I'm filming it to YouTube. If I do, it might just be some B-roll over top of the background as opposed to like showing a full on like video clip, like stop, pause the room, watch screen, come back type of thing, video clips and interactive elements.\n\n00:13:50:08 - 00:14:09:00\nNick Clason\nI add all those things, but I do it in a completely different document. I adapt it from the manuscript to more of like an outline type style. And then as I'm doing that, I'm also building slides and putting it into a thing like Sidekick, where I can use integrated tools like the wheel and name Picker and the live voting elements and all those types of things.\n\n00:14:09:00 - 00:14:34:10\nNick Clason\nMore info link down below on Sidekick Sidekick.tv And so my workflow is my head. I write it, I deliver it, direct camera, and then I also readapt it to be taught in the room in between. When I shoot it and readapt it is when we're editing it or posting it, we're adding thumbnails or adding time codes, all the YouTube type things that need to take place.\n\n00:14:34:10 - 00:15:05:04\nNick Clason\nSo that is live. Usually the Monday before what we we posted on Monday and then deliver it live in the room on Wednesday. And then our students discuss it again on the following Sunday morning. So that whole week on social, our focus is, you know, Monday it drops, Wednesdays are live teaching and then Sunday they discuss it and then woven all throughout there are you know several different like kind of teaching videos social media type clips.\n\n00:15:05:06 - 00:15:32:29\nNick Clason\nBenefit number three is it will help you create evergreen type content. Evergreen content is just a marketing word for content that is always relevant. In fact, last night I had a student from a former ministry and a former church that's going through a difficult and tough time. So hey, like I'm having a hard time. Like things are rough, you know, and some have had some some bad news and some kind of tragedy hit their family.\n\n00:15:32:29 - 00:16:07:10\nNick Clason\nAnd so we don't even have this live yet. Like we're getting these back right now from our editor. But we are about to launch into a series called When Bad Things Happen. I have a link actually down below if you're interested in that series that is available on ym360 curriculum site. But we taught it as a student ministry team and like I said, it's not live on YouTube yet, but I was sending her the links to our direct drop box like videos so or Google Drive videos so that she could watch it.\n\n00:16:07:12 - 00:16:32:07\nNick Clason\nAnd that's again like that's one of the benefits of filming your content is that when someone's going through a hard time who lives a thousand miles away, you can send them stuff like this that might be able to help them get through it and navigate through life. You see, this isn't just a vanity thing. Like you can help students, you can help care for students, shepherds, students, disciple students, teach students.\n\n00:16:32:07 - 00:16:55:16\nNick Clason\nWhen you film, you're content. That's what you want to do. Live in the room, right? The difference is church is often built like a organization that's trying to capture people through a cable TV style of of marketing as opposed to an OnDemand style of marketing. And when you preach from your messages, you can start to wade into that quote unquote, on demand type of messaging.\n\n00:16:55:16 - 00:17:13:11\nNick Clason\nSo when someone's going through a hard time or when someone needs a guide to how to use the Bible or whatever it is that you have taught that you know is valuable, you can send them to your YouTube channel for a link to evergreen content, to content that matters. And so benefit number four, of course, is it's the antidote.\n\n00:17:13:11 - 00:17:37:02\nNick Clason\nIt is the cure to travel sports. Not entirely like that. Kids still traveling to baseball, but if you film your messages while they're still going to be traveling to baseball, would you rather them travel to baseball, miss out on church altogether, or would you rather them travel to baseball and still have the opportunity to catch up on the series, to hear the message to learn the thing?\n\n00:17:37:02 - 00:18:03:04\nNick Clason\nLike I think we would all take option two. I mean, maybe we all like option three, which is like nuking travel baseball so that it never happens again. But since that's probably not going to be an option, we'll settle for option number two and options are an option. But side benefit number five of pre filming your messages is Sean Cannell the guru of YouTube, has a strategy called Ask specific questions.\n\n00:18:03:04 - 00:18:32:06\nNick Clason\nASQ or actually not ask answer specific questions. So think about it, right? You can answer your students specific questions. For example, how do I respond when bad things happen? Boom, That's a teaching series. Answer that question posted to YouTube. The goal is not necessarily to go viral and be caught and seen by other students in other states and other student ministries, though that can be something that happens.\n\n00:18:32:06 - 00:18:54:22\nNick Clason\nBut that's not the goal, right? The goal is to create content that is going to be helpful and beneficial to answer specific questions about God, about faith, about theology to the students that God has entrusted into you and into your care. Once you've shot the content, you now move into the hardest space of all of this process, probably, which is editing.\n\n00:18:54:25 - 00:19:19:10\nNick Clason\nAnd there are some three different ways that you can do it. Cap Cut, DaVinci Resolve. Those are linked down below in the description, but also linked right here on screen is the best editing tools in the best editing apps, how to edit, how to level up your editing and why editing on videos does actually matter. So go ahead.\n\n00:19:19:10 - 00:19:35:04\nNick Clason\nTake a look at that video. We love to catch you over there as we're continuing on our YouTube for Youth Ministry playlist. But don't forget and as always, stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n📹YouTube is the perfect platform for youth pastors and youth ministries.\u003cbr\u003e\nWhy?\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e95% of youth group teenagers are on YouTube\u003c/li\u003e\n\u003cli\u003eYouTube is the 2nd largest search engine, powered by Google\u003c/li\u003e\n\u003cli\u003eYouTube plays to the skillset of all youth pastors\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eIn this video, let\u0026#39;s help you start sitting down in front of the camera and filming messages and content for your youth group!\u003cbr\u003e\nFollow along as we unpack the best practices guide of YouTube for Youth Pastors:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/092\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/092\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/3bq5CGstZmE\" rel=\"nofollow\"\u003ehttps://youtu.be/3bq5CGstZmE\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GET STARTED FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SONY ZVE-10\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3IyaDWv\" rel=\"nofollow\"\u003ehttps://walmrt.us/3IyaDWv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SEAN CANNEL \u0026amp; THINK MEDIA\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@seanTHiNKs\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@seanTHiNKs\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FULL-PROOF TIME MANAGEMENT GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=xlS1kWcQBS8\u0026t=189s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=xlS1kWcQBS8\u0026amp;t=189s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUVERSION LIVE EVENTS\u003cbr\u003e\n\u003ca href=\"https://my.bible.com/events\" rel=\"nofollow\"\u003ehttps://my.bible.com/events\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TELEPROMPTER\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/4a6ZJU1\" rel=\"nofollow\"\u003ehttps://walmrt.us/4a6ZJU1\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TOP 5 YOUTH CURRICULUMS: RANKED!\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=TTQXsananwI\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=TTQXsananwI\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//WHEN BAD THINGS HAPPEN\u003cbr\u003e\n[Link Placeholder]\u003c/p\u003e\n\n\u003cp\u003e//SIDEKICK\u003cbr\u003e\n\u003ca href=\"http://www.sidekick.tv\" rel=\"nofollow\"\u003ehttp://www.sidekick.tv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE VIDEO EDITING OPTIONS\u003cbr\u003e\n//CAPCUT\u003cbr\u003e\n\u003ca href=\"https://www.capcut.com\" rel=\"nofollow\"\u003ehttps://www.capcut.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DAVINCI RESOLVE\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.blackmagicdesign.com/event/davinciresolvedownload\" rel=\"nofollow\"\u003ehttps://www.blackmagicdesign.com/event/davinciresolvedownload\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003eSONY ZVE-10\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3IyaDWv\" rel=\"nofollow\"\u003ehttps://walmrt.us/3IyaDWv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Why Youth Pastors should Pre-Film their Messages\u003cbr\u003e\n02:10 Leveling Up Your YouTube Gear\u003cbr\u003e\n06:54 Adding Shownotes to your YouTube Videos\u003cbr\u003e\n10:31 Top 5 Benefits of Pre-Filming Your Messages to YouTube\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:31:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouth Pastor, Let me guess, you have a desire for the students that you have been entrusted to in your care to come, to learn, know, love and follow Jesus. And let me guess, part of that strategy, part of that way that you hope students do that is to show up for them and to be there when they have difficult and tough questions to help them answer and make sense of life which is around them.\u003c/p\u003e\n\n\u003cp\u003e00:00:31:04 - 00:00:57:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, according to Pew Research, 95% of teenagers have used will use or plan to use the platform of YouTube. And so from the most conservative parents in your church who would never even imagine letting their kids enter the World Wide Web to all the way to the least restrictive parents who gave their kids a phone and let them have wild access to the Internet.\u003c/p\u003e\n\n\u003cp\u003e00:00:57:15 - 00:01:21:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouTube is a great strategy and a great platform for students and student ministry. Like if in your youth ministry context, you\u0026#39;re using YouTube, subscribe if you\u0026#39;re not and hey, either way, hit the bell because we\u0026#39;re in a playlist called YouTube for Youth Ministries. But how do we start posting content to YouTube? Like you might know these stats, You might know it\u0026#39;s important.\u003c/p\u003e\n\n\u003cp\u003e00:01:21:28 - 00:01:44:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou might know students are on the you might know it\u0026#39;s a really accessible platform, but how do you actually begin filming editing, recording and posting videos to YouTube? Well, this is the perfect video because in it I want to share with you what gear you can use to start leveling up your YouTube game with simply just shooting on your cell phone.\u003c/p\u003e\n\n\u003cp\u003e00:01:44:06 - 00:02:07:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI also want to talk about how you can manage your time to fit in the process of filming YouTube videos and posting it. I\u0026#39;m also going to give you some next steps directly out of this video so that you can start doing some side benefits for you. And then finally, how to actually edit your video so that it looks good and professional and fits the vibe that\u0026#39;s going on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:02:08:03 - 00:02:33:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWelcome to the Hybrid ministry show. So if you\u0026#39;re anything like me and you work at church, you look around your youth room and you compare it to the auditorium or the main church room that the rest of the or the rest of your, you know, big church is using where your pastors preaching on Sunday morning and you probably look and think, man, I don\u0026#39;t have the gear to capture my services and post them on YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:02:34:00 - 00:03:05:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd the answer to that is probably unequivocally 100% accurate. You probably don\u0026#39;t. Right. But I actually have linked right here on screen my 100% completely free e-book, which is called 40 done for you posting tools, which really, honestly maybe needs a new title because what it ultimately is, is my complete philosophy as well as strategy guide for leveling up your YouTube and your social media game.\u003c/p\u003e\n\n\u003cp\u003e00:03:05:24 - 00:03:32:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s all about creating custom content for YouTube. And so one of the elements in that e-book, if you click it and if you download it, is a link to a blog that I have created called YouTube Gear on a Budget. And simply what it is is it will help you level up your YouTube gear if you choose to shoot video on your phone that is of course the most expensive piece is that camera piece.\u003c/p\u003e\n\n\u003cp\u003e00:03:32:03 - 00:04:04:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut you can level up your game for less than $100 by adding in some external microphones. I have linked on in the e-book. Bluetooth wireless microphones, a shotgun style microphone for Android. The same thing\u0026#39;s for for iPhones as well. Also, just like a phone based tripod, you can get a tabletop one that\u0026#39;s a little shorter or you can get a full, full length standing tripod as well as a basic ring light that so, you know, your videos look decent with lighting.\u003c/p\u003e\n\n\u003cp\u003e00:04:05:01 - 00:04:27:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can also take care of most of that by just filming in a space that has some good lighting. And then if you do want to go the next layer beyond just $100 or less, if you want to stop shooting on your phone and you want to start shooting on a good camera, the one that I recommend that was recommended to me by Sean Cannell via his YouTube channel, check out and Think Media.\u003c/p\u003e\n\n\u003cp\u003e00:04:27:27 - 00:04:50:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you haven\u0026#39;t had a chance. He is a YouTube guru, but the Sony ZVE-10. It’s a Great camera. We bought it along with the lens for about $700 in our student ministry space one time purchase. But now we\u0026#39;re using it and we\u0026#39;re using it for everything. We\u0026#39;re using it for long form videos as well as vertically shot and vertically based videos.\u003c/p\u003e\n\n\u003cp\u003e00:04:51:04 - 00:05:15:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut one of the pieces, one of the challenges for most youth pastors is that we\u0026#39;re running from fire to fire to fire to fire and meeting to meeting to me and to meeting this kid, kid who needs counseling, counseling, counseling, counseling, all the different things, all the different demands of our space and our time. We\u0026#39;re linked right here at the top of this video is my 100% completely free, foolproof strategy for good time management.\u003c/p\u003e\n\n\u003cp\u003e00:05:15:19 - 00:05:38:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd here\u0026#39;s the honest truth that frankly, like there are always going to be issues, are always going to be struggles, are always going to be fires and things that pop up on your calendar. But if you manage your time and just a little sneak peek like you are 100% completely in charge of your time and your time management.\u003c/p\u003e\n\n\u003cp\u003e00:05:38:26 - 00:06:02:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so if you don\u0026#39;t make a priority and a space in your calendar to sit down and pre film your messages, just like we\u0026#39;re talking about here, like you are not going to be able to to start posting content to YouTube, you have to make it a priority just like you make sitting down and crafting a Wednesday night program a priority.\u003c/p\u003e\n\n\u003cp\u003e00:06:02:23 - 00:06:25:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou also have to make sitting down and pre filming your messages a priority. So you\u0026#39;re probably going to have to get several weeks in advance on this, both on your teaching scope and curriculum, which link down below. I have link to my five favorite teaching curriculum, so go check that out. And in a video that we\u0026#39;ve dropped not too long ago, you can check that out if you\u0026#39;re interested in something like that.\u003c/p\u003e\n\n\u003cp\u003e00:06:25:06 - 00:06:58:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut your plan, your curriculum, and then you\u0026#39;ll write out your teaching and then you\u0026#39;ll sit down and you\u0026#39;ll deliver the message direct to camera, all because you told your time what was going to happen to it. And I\u0026#39;m not saying that you shouldn\u0026#39;t counsel students and mute their senior pastor and plan for your Wednesday night, but if pre filming your message is if getting the message of Jesus and the message of hope out on the Internet, on YouTube is important to you, then you need to determine when you\u0026#39;re going to place that that thing on your calendar to do it.\u003c/p\u003e\n\n\u003cp\u003e00:06:58:26 - 00:07:21:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, just like this YouTube video, all YouTube videos have a description section. And so when you are preaching or teaching or delivering some piece of content direct to camera on screen, you can always say down below in the description are links. And so for every single video that I post on my student Ministry\u0026#39;s YouTube channel, we post two links.\u003c/p\u003e\n\n\u003cp\u003e00:07:21:11 - 00:07:45:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe first link is a next steps digital type connect card. And I think about if you live in the room and you want to challenge students to take the next step of getting baptized, or if you\u0026#39;re alive in the room and they prayed to receive Christ or they just need some sort of prayer, you might point them to a physical connect card in the seatback in front of them, or at the middle of like a table or something like that.\u003c/p\u003e\n\n\u003cp\u003e00:07:45:00 - 00:08:07:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re sitting around tables in your space on the same way, you can offer a digital version. And I mean, let\u0026#39;s be honest, if they fill out a physical connect card, probably you are taking that caption that information digitally somehow, whether that be in your church management system, in software, or if it\u0026#39;s just by tracking that information via something more basic like Excel.\u003c/p\u003e\n\n\u003cp\u003e00:08:07:08 - 00:08:31:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNonetheless, you take it from a physical moment to digital. And so if you can offer a digital based connect card, then you know that you are going to be getting that information and you\u0026#39;re going to be cutting out that middleman portion. The other thing that I offer in our digital are link in our description in most of our YouTube videos is what we call our digital Notes platform.\u003c/p\u003e\n\n\u003cp\u003e00:08:31:29 - 00:08:53:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd our digital notes is simply using the free, by the way, free YouVersion live events. And so if you\u0026#39;ve ever used that before, it\u0026#39;s a thing that you can create. And on the back end on you version of the Bible app, you create a live service. And so I set our digital notes to go quote unquote live.\u003c/p\u003e\n\n\u003cp\u003e00:08:53:20 - 00:09:24:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo it\u0026#39;s discovered in the live kind of panel of your you you version Bible app. It\u0026#39;s when you discover when your church is live. And so I set that for when we\u0026#39;re teaching our message live same day same time. However it does at the end give you a small URL. And so then the play, the digital notes plan, the live event can be clicked on and accessed at any time, regardless of if it is quote unquote live in the version Bible app.\u003c/p\u003e\n\n\u003cp\u003e00:09:24:29 - 00:09:45:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so you can put text, you can put images, you can put Bible passages, and then they, the followers along, they can create private notes based off of all of those things. They can save them so that they can kind of archive them and come back later. But one of my favorite pieces to the digital notes is that you can create an external link.\u003c/p\u003e\n\n\u003cp\u003e00:09:45:16 - 00:10:09:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so again, if a student is following along, live in the room or on YouTube at the end, they can they can have a live link to go out to Digital Connect card. They can have a live link to go out to camp signups. They can have a live link to go out to whatever you want it to be, whatever sort of call to action, whatever sort of next step your message may be pointing students toward.\u003c/p\u003e\n\n\u003cp\u003e00:10:09:03 - 00:10:38:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe other thing is, of course, it is on you version. And so you can also link Bible reading plans directly in there as well. And so think about it. What if you had a whole message on the importance of reading the Bible and getting in God\u0026#39;s Word? And then what if you actually had a Bible reading plan that they could start reading that night or the next morning that they could start enjoying and begin reading to help them follow through on what you were talking about?\u003c/p\u003e\n\n\u003cp\u003e00:10:38:23 - 00:11:04:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo obviously, in addition, right, like in addition to posting videos to YouTube to reach more students for 95% of teenagers have or will plan to spend some of their time or at least use the app in some way, shape or form. There are, I think, five additional like benefits to sitting down and pre filming your talks direct to camera benefit number one is more practice.\u003c/p\u003e\n\n\u003cp\u003e00:11:04:15 - 00:11:22:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt gives you an opportunity to engage with your content more frequently than just getting up and teaching it live on a Wednesday night or Sunday morning or whenever that might be. And so by the time you do actually get around on Wednesday night or Sunday morning to deliver your content, direct camera, you\u0026#39;ve already delivered it at least once.\u003c/p\u003e\n\n\u003cp\u003e00:11:22:23 - 00:11:56:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if you need more takes, maybe two or three, and so you\u0026#39;re much more familiar with the content and the concepts that you were teaching. Benefit number two is, of course, you\u0026#39;re going to be forced to get ahead. You\u0026#39;re going to be forced to to be working ahead in your delivery of of this content and preparation. So my workflow goes, I sit down and I write it all out and not linked in my $100 or less leveling up guide.\u003c/p\u003e\n\n\u003cp\u003e00:11:56:05 - 00:12:17:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut one that is recommended potentially you may have to get a beefier tripod is using a using a teleprompter holder. And so you can get a teleprompter and you can use an iPad with the free teleprompter app. But so I sit down, I prep my message and I script it out and I may script it word for word.\u003c/p\u003e\n\n\u003cp\u003e00:12:17:22 - 00:12:48:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\n2000 or 2500 words is usually a good length for YouTube. It helps me hopefully shoot in under the 15 minute mark. That\u0026#39;s always my goal on time. Write it all out and then deliver it Direct camera. That\u0026#39;s where I include things like subscribe and cards linked up at the top and end screens like I write and spell every single thing out word for word, so that then the teleprompter will just kind of do its thing and flow right in front of me and I just read it directly there.\u003c/p\u003e\n\n\u003cp\u003e00:12:48:28 - 00:13:17:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt does take a little bit of work to get used to it. It is a skill that\u0026#39;s not exactly natural. You can do it. But, you know, I\u0026#39;m just letting you know, get get used to it. Then also I have I then take the the manuscript, the full YouTube manuscript, and I use Google Drive. And so I create a new copy of that an in a different folder, and I rename it live talk notes.\u003c/p\u003e\n\n\u003cp\u003e00:13:17:12 - 00:13:50:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so then I go back through that and I add highlights and I add all of those types of things, like, you know, yellow is, is like on screen or slide. Green is like any scripture or whatever, any video clips because like I may not actually like show a video clip on when I\u0026#39;m filming it to YouTube. If I do, it might just be some B-roll over top of the background as opposed to like showing a full on like video clip, like stop, pause the room, watch screen, come back type of thing, video clips and interactive elements.\u003c/p\u003e\n\n\u003cp\u003e00:13:50:08 - 00:14:09:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI add all those things, but I do it in a completely different document. I adapt it from the manuscript to more of like an outline type style. And then as I\u0026#39;m doing that, I\u0026#39;m also building slides and putting it into a thing like Sidekick, where I can use integrated tools like the wheel and name Picker and the live voting elements and all those types of things.\u003c/p\u003e\n\n\u003cp\u003e00:14:09:00 - 00:14:34:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMore info link down below on Sidekick Sidekick.tv And so my workflow is my head. I write it, I deliver it, direct camera, and then I also readapt it to be taught in the room in between. When I shoot it and readapt it is when we\u0026#39;re editing it or posting it, we\u0026#39;re adding thumbnails or adding time codes, all the YouTube type things that need to take place.\u003c/p\u003e\n\n\u003cp\u003e00:14:34:10 - 00:15:05:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo that is live. Usually the Monday before what we we posted on Monday and then deliver it live in the room on Wednesday. And then our students discuss it again on the following Sunday morning. So that whole week on social, our focus is, you know, Monday it drops, Wednesdays are live teaching and then Sunday they discuss it and then woven all throughout there are you know several different like kind of teaching videos social media type clips.\u003c/p\u003e\n\n\u003cp\u003e00:15:05:06 - 00:15:32:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBenefit number three is it will help you create evergreen type content. Evergreen content is just a marketing word for content that is always relevant. In fact, last night I had a student from a former ministry and a former church that\u0026#39;s going through a difficult and tough time. So hey, like I\u0026#39;m having a hard time. Like things are rough, you know, and some have had some some bad news and some kind of tragedy hit their family.\u003c/p\u003e\n\n\u003cp\u003e00:15:32:29 - 00:16:07:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so we don\u0026#39;t even have this live yet. Like we\u0026#39;re getting these back right now from our editor. But we are about to launch into a series called When Bad Things Happen. I have a link actually down below if you\u0026#39;re interested in that series that is available on ym360 curriculum site. But we taught it as a student ministry team and like I said, it\u0026#39;s not live on YouTube yet, but I was sending her the links to our direct drop box like videos so or Google Drive videos so that she could watch it.\u003c/p\u003e\n\n\u003cp\u003e00:16:07:12 - 00:16:32:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s again like that\u0026#39;s one of the benefits of filming your content is that when someone\u0026#39;s going through a hard time who lives a thousand miles away, you can send them stuff like this that might be able to help them get through it and navigate through life. You see, this isn\u0026#39;t just a vanity thing. Like you can help students, you can help care for students, shepherds, students, disciple students, teach students.\u003c/p\u003e\n\n\u003cp\u003e00:16:32:07 - 00:16:55:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhen you film, you\u0026#39;re content. That\u0026#39;s what you want to do. Live in the room, right? The difference is church is often built like a organization that\u0026#39;s trying to capture people through a cable TV style of of marketing as opposed to an OnDemand style of marketing. And when you preach from your messages, you can start to wade into that quote unquote, on demand type of messaging.\u003c/p\u003e\n\n\u003cp\u003e00:16:55:16 - 00:17:13:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo when someone\u0026#39;s going through a hard time or when someone needs a guide to how to use the Bible or whatever it is that you have taught that you know is valuable, you can send them to your YouTube channel for a link to evergreen content, to content that matters. And so benefit number four, of course, is it\u0026#39;s the antidote.\u003c/p\u003e\n\n\u003cp\u003e00:17:13:11 - 00:17:37:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt is the cure to travel sports. Not entirely like that. Kids still traveling to baseball, but if you film your messages while they\u0026#39;re still going to be traveling to baseball, would you rather them travel to baseball, miss out on church altogether, or would you rather them travel to baseball and still have the opportunity to catch up on the series, to hear the message to learn the thing?\u003c/p\u003e\n\n\u003cp\u003e00:17:37:02 - 00:18:03:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike I think we would all take option two. I mean, maybe we all like option three, which is like nuking travel baseball so that it never happens again. But since that\u0026#39;s probably not going to be an option, we\u0026#39;ll settle for option number two and options are an option. But side benefit number five of pre filming your messages is Sean Cannell the guru of YouTube, has a strategy called Ask specific questions.\u003c/p\u003e\n\n\u003cp\u003e00:18:03:04 - 00:18:32:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nASQ or actually not ask answer specific questions. So think about it, right? You can answer your students specific questions. For example, how do I respond when bad things happen? Boom, That\u0026#39;s a teaching series. Answer that question posted to YouTube. The goal is not necessarily to go viral and be caught and seen by other students in other states and other student ministries, though that can be something that happens.\u003c/p\u003e\n\n\u003cp\u003e00:18:32:06 - 00:18:54:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut that\u0026#39;s not the goal, right? The goal is to create content that is going to be helpful and beneficial to answer specific questions about God, about faith, about theology to the students that God has entrusted into you and into your care. Once you\u0026#39;ve shot the content, you now move into the hardest space of all of this process, probably, which is editing.\u003c/p\u003e\n\n\u003cp\u003e00:18:54:25 - 00:19:19:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd there are some three different ways that you can do it. Cap Cut, DaVinci Resolve. Those are linked down below in the description, but also linked right here on screen is the best editing tools in the best editing apps, how to edit, how to level up your editing and why editing on videos does actually matter. So go ahead.\u003c/p\u003e\n\n\u003cp\u003e00:19:19:10 - 00:19:35:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTake a look at that video. We love to catch you over there as we\u0026#39;re continuing on our YouTube for Youth Ministry playlist. But don\u0026#39;t forget and as always, stay hybrid.\u003c/p\u003e","summary":"📹YouTube is the perfect platform for youth pastors and youth ministries.\r\nWhy?\r\n* 95% of youth group teenagers are on YouTube\r\n* YouTube is the 2nd largest search engine, powered by Google\r\n* YouTube plays to the skillset of all youth pastors\r\n\r\nIn this video, let's help you start sitting down in front of the camera and filming messages and content for your youth group!","date_published":"2024-04-11T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/05087092-0158-4127-b402-401393069189.mp3","mime_type":"audio/mpeg","size_in_bytes":27944550,"duration_in_seconds":1163}]},{"id":"4f3dbf7b-f444-4415-bcd7-b57cea2d0edb","title":"Episode 091: 📹 YouTube for Youth Ministries","url":"https://www.hybridministry.xyz/091","content_text":"💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\n\nhttps://www.hybridministry.xyz/articles/editing\n\n🔥 [FREE] Hybrid Ministry Strategy Guide🔥\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\n📹 YouTube is an incredible platform for reaching teenagers with the message and hope of the gospel.\n\n🖥️ It's Clear that YouTube is (or should be) the most used platform for Youth Ministries\n\n🎤As a Youth Pastor, you already have natural YouTube skills\n\n💥We'll also unpack some of the other features that YouTube has to offer, beyond long-form video\n\n📹 Follow along as we unpack YouTube for Youth Groups on our FREE Playlist\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/091\n\n//YOUTUBE VIDEO\nhttps://youtu.be/ucvXfaVRJ6E\n\n//YOUTH MINISTRY LEADER COHORT\nhttps://www.derryprenkert.com/ymlcohort/\n\n//DYM FACEBOOK GROUP\nhttps://www.facebook.com/groups/493666560814931\n\nTHE REASONS TO USE YOUTUBE\n//INSTAGRAM VS TIKTOK VS YOUTUBE\nhttps://www.youtube.com/watch?v=r73ceADGZxQ\u0026amp;t=1063\n\nYOUTH PASTORS ARE YOUTUBERS\n//STATISTICS FROM 4 PLATFORMS ADDED UP\nhttps://youtu.be/slB0Rmf_X0c?t=489\n\nEXCLUSIVE FREE OFFER!\n//INQUIRE TO SEE IF THERE'S SPACE\nhttps://www.hybridministry.xyz/articles/editing\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 You Want to Reach More Students, Right?\n01:15 The Statistics that Prove YouTube is a Perfect Strategy to Reaching Teenagers\n04:22 The Reasons to Use YouTube\n07:14 Youth Pastors are YouTubers\n09:30 Exclusive Free Offer!\n10:05 Answer Student's Questions\n11:20 Other Features of YouTube that I Love!\n14:35 It's time to make content on YouTube that's made for YouTube\n\nTRANSCRIPT\n00:00:00:02 - 00:00:28:05\nNick Clason\nYouth pastor. Let me guess. You want to reach more students and Youth Pastor, let me also guess that you care about pastoring and developing the students that God has already entrusted to you. Let me guess. You pour a lot of time, energy and effort into your teaching messages because you care about the students that God has given you and you want them to grasp the truth that's found in God's Word.\n\n00:00:28:07 - 00:00:56:14\nNick Clason\nListen, I agree with you, and I think that you work too hard to craft and pour over and study and pray and agonize over your messages only for them to die on your hard drive the moment that they're delivered. And so I think that we and all youth ministries should be leaning into the digital presence. That's why I've built this podcast, Hybrid Ministry.\n\n00:00:56:14 - 00:01:24:26\nNick Clason\nSo in this episode, we are going to talk about why youth ministries need to be on YouTube, why you should be on YouTube, and how you can get started and yeah, maybe even not add more work to your plate. Welcome to the hybrid ministry show. My name is Nick Clason and I'm absolutely pumped and fired up to talk to you about this because in my over a year journey on this podcast, I have grown to love YouTube.\n\n00:01:25:02 - 00:01:54:22\nNick Clason\nWhen I started with social media and when I started trying to reach students on the Internet, YouTube was a distant kind of far strategy that was on my radar. Like it was like, I'll post some videos over there, but in my time since that, which was probably five, six, seven years ago, I have come to love YouTube and I am more and more convinced that YouTube in addition to all other digital and social mediums that we can effectively reach students with.\n\n00:01:54:24 - 00:02:16:21\nNick Clason\nBut YouTube is one of the best resources out there, and Gen Z, right? Gen Z, I'm not Gen Z, but the students are. We as youth pastors trying to reach they use their mobile device more than any other device combined. I've actually posted a clip that said that exact stat on my Tik tok, all my socials link down below in the description.\n\n00:02:16:21 - 00:02:34:17\nNick Clason\nIf you're interested in that, if you are watching via a podcast catcher I am and have some graphs and charts on screen via YouTube. The YouTube link is down below in the description as well, but they use their mobile device. Any other device combined. And one of the comments that I got was like, Well, no duh, what do you want us to do?\n\n00:02:34:17 - 00:02:53:16\nNick Clason\nUse a portable DVD player? And I thought it was a hilarious comment because while they were sort of coming at me, it's an it's a fair question, like, yeah, what do we want Gen Z to do? Like use the archaic technology that we as millennials and Gen Xers and and older had to and were forced to use before the invention of the cell phone.\n\n00:02:53:19 - 00:03:21:07\nNick Clason\nThe cell phone is amazing. Additionally, 45% of teenagers claim to be online get this almost constantly and finally people say that they are two times double as likely to share video based content rather than text based posts. I am in a youth ministry leader cohort is based on Zoom. It's a national thing all across country. More information if you're interested in that down below in the show notes.\n\n00:03:21:07 - 00:03:38:25\nNick Clason\nBut I recently got tapped and asked in my cohort if I would be willing to workshop this idea of social media, and I was thrilled and honored with the opportunity. And so part of what I'm going to share with you today is actually from that presentation, but I'm going to expound upon it a little bit more because I think about like this.\n\n00:03:38:25 - 00:04:09:21\nNick Clason\nIf an alien were to come down and were to see these statistics that Gen Z uses their mobile device more than any phone, and 45% of teenagers, 45, almost half claimed to be online constantly and video based content is two times more likely to be shared. Then an alien would come down and be like, Dang, if you people are trying to actively reach young people with the most important message, the message that you have has been laid on your heart and that God has placed on you and said, Go preach the Gospel to all nations.\n\n00:04:09:22 - 00:04:34:09\nNick Clason\nAnd by all means that part of our nations mean that must mean that youth ministries are crushing social media. Well, in the famous words of Lee Corso, Not so fast, my friend. And here's why I actually posted back in July 2019 the download Youth Ministry Facebook Community group linked to that. If you're not in that already on Facebook, it's a great community of ideas and questions and answers.\n\n00:04:34:09 - 00:04:56:24\nNick Clason\nIt's a really great place. But I my question was this and I think I have like 100 to 200 responses. So not a massive sample size, but also not small either. And I said, Hey, how would you rate your web and social presence right now? And many people said, okay, 49% said okay and 48% said really, really bad.\n\n00:04:56:26 - 00:05:16:23\nNick Clason\nAnd only 3% said it was good, which I don't get how that math adds up, but feel free to double check me on that. Hey, if you are in the okay category, get going. Give me like like we're glad you're here. If you're in the bad category, then you probably only subscribe because this next playlist that we're in, I mean, honestly, it's for you.\n\n00:05:16:23 - 00:05:47:25\nNick Clason\nAnd even if you're in the great category, turn the bell on because I want to help. Level up your YouTube game in this playlist that we are finding ourselves in. Talking about the importance and value of YouTube and why YouTube, right? Pew Research actually have some statistics. Again, if you're listening, you may want to scrub over to the YouTube section of this video where 20 in 2022, 95% of teenagers say that they have used the following apps or sites, the app that 95% of them said they use was YouTube.\n\n00:05:47:28 - 00:06:12:11\nNick Clason\nThe next highest was Tik Tok at 67%, a massive drop, Instagram at 62 and Snapchat 59 and Facebook at 32, which is down from 71% in this comparative study from 2014. And so actually we debated the topic Instagram versus Tik Tok versus YouTube right here. The video that you'll see if you're on YouTube right now, you can click on that and go watch that video.\n\n00:06:12:11 - 00:06:50:19\nNick Clason\nAs we explored the pros and cons of each of those categories. And then actually left a final verdict about which of those platforms you should be using. Hint Side note Spoiler alert it was YouTube is the second largest search engine in the world behind Google. Some may classify it as third, but even if you do buy into that third largest search engine in the world, think it's behind Google, Google images and then YouTube, which so Google and Google images kind of are one and the same, which is I think why people debate between second and third, nonetheless, is the only platform backed by the power of Google and the Google search engine.\n\n00:06:50:24 - 00:07:12:27\nNick Clason\nSo think about it. Why do you use YouTube? You jump on there to ask questions, how to change your oil and how to rewire a ceiling fan into your house and and how to, you know, get fastpass is that Disney, which unfortunately they don't have them anymore. But if you or anyone has connections down in Orlando and you want to give me a ticket, my family or come in in September, so send that on my way.\n\n00:07:12:27 - 00:07:47:00\nNick Clason\nBut nonetheless, we get on YouTube to get answers to questions. Guess what? What do we do As youth pastors? We answer students questions. YouTube and youth ministry are a match made in absolute heaven. Think about it. You're actually already doing this. Your series that you have planned for next month. You are planning it in response to answering a student's question, or you are planning it because you think that your students need this particular message or this particular topic or this particular book study.\n\n00:07:47:00 - 00:08:15:27\nNick Clason\nRight. And the good news is all four social networks Facebook, Instagram, YouTube and TikTok, all of them have a short form, vertical based video component right now that is taking the social media landscape by fire. So what that means for you and what that means for me is we can create one type of content, short form, vertical based video, which by the way, remember video posts two times more likely to be shared, and then we can post them across all of the platforms.\n\n00:08:15:29 - 00:08:45:19\nNick Clason\nWe no longer have to create content that's specifically curated for each platform. We can create one piece, one type of content to get that message out and spread it across all four of the social networks. I've done this before. A link down below some of my statistics to the particular section in the video where I did it, but I pulled like just four pieces of social media content across all four platforms and I added it up and you know, none of them were like amazingly high in their view rate.\n\n00:08:45:19 - 00:09:21:04\nNick Clason\nBut when you strung all four of them together, we reached over 500 students on a really badly performing post. And so my question to you and all youth pastors, like I said back at the beginning, is do you want to reach more students? Social media may in fact be the door in which you can reach more students, not because you're looking for vanity metrics, not because you want to become a famous influencer, but because you believe as a youth pastor that you have been given the burden to help carry out the Great Commission from Jesus Christ himself, to reach the world with the message of the Gospel and the message of hope.\n\n00:09:21:07 - 00:09:49:28\nNick Clason\nAnd you can look directly into a camera and share that message with your students. And you, like I said, you're already answering their questions. What if you just started capturing those answers via video? I'm actually opening up a limited amount of spots, three in particular. In fact, they may already be filled up from some of my cohort friends where I am going to offer done for you editing you film your teaching message, you send me the footage, I will send it back to you edited.\n\n00:09:50:05 - 00:10:09:24\nNick Clason\nI'll give you three short form, vertical based videos that you can post on whatever platforms you have, and I'll create a YouTube thumbnail for you to go ahead and get that thing started if you're interested. More information link down below in the show notes, in the description or in the podcast catcher wherever you are. But I love what Sean Cannell actually says.\n\n00:10:09:24 - 00:10:30:01\nNick Clason\nHe says what you should do on YouTube is answer specific questions. He calls it his ASQ strategy. And like I said, you're doing that when you're creating your teaching series. So like for example, in our student ministry, we just got done answering the specific question, How do you use the Bible? How do you use the Bible? Right?\n\n00:10:30:03 - 00:10:43:26\nNick Clason\nAnswer that question for your students and then when you have a student who comes to you two or three months later that says, Hey, can you help me get started on how to use my Bible? You don't have to be like, dog, we just did a series on that. Three months ago. I wish you would have been here.\n\n00:10:43:28 - 00:11:06:02\nNick Clason\nYou can give them the link to that content, right? And even your most strict homeschool best parents, which by the way, that's me. I have an eight year old, the five year old. We're probably going to homeschool our kids next year. They love YouTube and they watch YouTube, but they only are allowed to watch it. When we my wife and I are in the room with them on the big screen in our main living room.\n\n00:11:06:04 - 00:11:27:10\nNick Clason\nAnd so you can you can deliver your content via YouTube to even the strictest parents and you can, you know, wave all the way up to the kids with absolutely no parental supervision on the Internet because all students, 95%, are on YouTube. Now, they may not be hungry for your content, and that's why you have to help kind of build and grow that audience.\n\n00:11:27:10 - 00:11:53:11\nNick Clason\nAnd that's why I love that YouTube offers the shorts section. They have the kind of TikTok, discovery based algorithm stuff. We've gained a lot of subscribers just organically, both on this personal channel here and also on my student ministry channel, far more on my student ministry channel, by the way, because we're shooting and producing content with our students and we're also shooting and producing content with our student staff, that's fun, engaging and entertaining.\n\n00:11:53:11 - 00:12:17:21\nNick Clason\nAnd then hopefully they follow us there and then maybe they get a little sneak peek of one of our short teaching reels or videos or whatever, and then that will link to a longer form, more elaborated, fleshed out answer to something that we're answering their specific question. I also love on YouTube. They have now the community tab with like polls and you can ask questions and you can post pictures and all kinds of stuff.\n\n00:12:17:21 - 00:12:45:23\nNick Clason\nIt mirrors a more traditional sort of social media experience that wasn't there before for YouTube. I also love, love, Love their playlist feature. It is both a great place to dump any and all of your series You can any like three, four, five, six, seven week series can be a three, four, five, six, seven video playlist. And additionally, we're going to get deeper into this in this particular how to use YouTube playlist on this channel.\n\n00:12:45:23 - 00:13:04:03\nNick Clason\nIt's very meta if you think about it. My playlist helping you create playlists on YouTube for your student ministry. But nonetheless, like you can also offer free courses to things that are necessary and need to be answered by your students. For example, we did one on baptism, but whenever you get up and preach on baptism, think about it.\n\n00:13:04:03 - 00:13:27:24\nNick Clason\nA wide and vast majority of those students have already been baptized. And so in a lot of ways, what's a good message and a good reminder? It's also not always like pressing more relevant to every single student in your room. However, if you have a playlist, you can send that information to students and links and descriptions, subscribes, likes, all those types of things where you can help them move on into that next step.\n\n00:13:27:24 - 00:13:53:19\nNick Clason\nYou can meld the in-person and the digital and use it to work together, just like we all do in our own lives. We're using technology to to weave into an intersect, into the main and real parts of our lives. And also it's got the live kind of portion of the of YouTube that you can put a camera in the room and and livestream and you may be thinking, Dude, I can't livestream.\n\n00:13:53:19 - 00:14:18:18\nNick Clason\nI don't have that capability in my youth room. Truth be told, neither do I. And that's actually why I propose that we as youth pastor should film videos very much like I'm doing right now on a camera and so on. This right here on screen is my e-book. It's 100% completely free, and in there is a link to my buyer's guide on getting YouTube gear set up for under $100.\n\n00:14:18:25 - 00:14:52:18\nNick Clason\nYou buy things like a tripod, a microphone and some lighting. You can do all that for under $100 and then use the cell phone that you already own that's in your pocket. And if you don't have a smartphone, find somebody in your life who does. You probably know someone would be my guess and then start filming pre filming your messages and we can get you started for under $100 and like I said, a limited run right now where I'm offering three people into my kind of beta trial course of I will edit your videos for you on social media, but live streaming is probably what most of us do.\n\n00:14:52:18 - 00:15:19:14\nNick Clason\nIt's probably how most of us post our church's content onto the internet, but that's not made for YouTube, that's made for church, which is why I actually, you know, I recommend pre filming the messages because you don't have live streaming capabilities, but I also recommend pre filling messages because it's what's made and optimized for YouTube. Would you rather watch a video that's made for YouTube or would you rather watch a video that's made for another experience?\n\n00:15:19:14 - 00:15:44:15\nNick Clason\nOr are you sort of just in the back of the room and you're not the focal point? And the speaker, the presenter, they're not focused on you. They're focused on what's in front of them and they should be right. That's why I recommend pre filming your messages. It's not going to be that much more work. All you have to do is find time to sit down for 20 to 30 minutes per week, deliver your message, direct to camera, and potentially send it on to me to edit.\n\n00:15:44:15 - 00:16:14:23\nNick Clason\nIf not, you can do some basic editing. We're going to get into that in this playlist, but that's why I recommend pre filming because the most dynamic content, if you go to the YouTube home screen on your YouTube account, probably the content that is being delivered to you and fed to you through the algorithm is content that is made for the medium of YouTube and you can create content like that by pre filming your messages that you're already doing the study and work to produce and make.\n\n00:16:14:23 - 00:16:45:18\nNick Clason\nAnd with a few small tweaks, we can get you up and running and launch a YouTube channel where you can reach students with the hope and the message of the gospel with a content that is made for the medium in which you're posting and we're going to get into all of that linked right here on the screen. Make sure that you subscribe so that you don't miss a single other video here in this playlist we here at the hybrid ministry show want to make digital discipleship easy, possible and accessible for you.\n\n00:16:45:21 - 00:16:48:04\nNick Clason\nSo as always, stay hybrid.","content_html":"\u003ch3\u003e💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003ch3\u003e🔥 [FREE] Hybrid Ministry Strategy Guide🔥\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n📹 YouTube is an incredible platform for reaching teenagers with the message and hope of the gospel.\u003c/p\u003e\n\n\u003cp\u003e🖥️ It\u0026#39;s Clear that YouTube is (or should be) the most used platform for Youth Ministries\u003c/p\u003e\n\n\u003cp\u003e🎤As a Youth Pastor, you already have natural YouTube skills\u003c/p\u003e\n\n\u003cp\u003e💥We\u0026#39;ll also unpack some of the other features that YouTube has to offer, beyond long-form video\u003c/p\u003e\n\n\u003cp\u003e📹 Follow along as we unpack YouTube for Youth Groups on our FREE Playlist\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/091\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/091\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/ucvXfaVRJ6E\" rel=\"nofollow\"\u003ehttps://youtu.be/ucvXfaVRJ6E\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTH MINISTRY LEADER COHORT\u003cbr\u003e\n\u003ca href=\"https://www.derryprenkert.com/ymlcohort/\" rel=\"nofollow\"\u003ehttps://www.derryprenkert.com/ymlcohort/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DYM FACEBOOK GROUP\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/groups/493666560814931\" rel=\"nofollow\"\u003ehttps://www.facebook.com/groups/493666560814931\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE REASONS TO USE YOUTUBE\u003c/strong\u003e\u003cbr\u003e\n//INSTAGRAM VS TIKTOK VS YOUTUBE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=r73ceADGZxQ\u0026t=1063\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=r73ceADGZxQ\u0026amp;t=1063\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eYOUTH PASTORS ARE YOUTUBERS\u003c/strong\u003e\u003cbr\u003e\n//STATISTICS FROM 4 PLATFORMS ADDED UP\u003cbr\u003e\n\u003ca href=\"https://youtu.be/slB0Rmf_X0c?t=489\" rel=\"nofollow\"\u003ehttps://youtu.be/slB0Rmf_X0c?t=489\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEXCLUSIVE FREE OFFER!\u003c/strong\u003e\u003cbr\u003e\n//INQUIRE TO SEE IF THERE\u0026#39;S SPACE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/editing\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/editing\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 You Want to Reach More Students, Right?\u003cbr\u003e\n01:15 The Statistics that Prove YouTube is a Perfect Strategy to Reaching Teenagers\u003cbr\u003e\n04:22 The Reasons to Use YouTube\u003cbr\u003e\n07:14 Youth Pastors are YouTubers\u003cbr\u003e\n09:30 Exclusive Free Offer!\u003cbr\u003e\n10:05 Answer Student\u0026#39;s Questions\u003cbr\u003e\n11:20 Other Features of YouTube that I Love!\u003cbr\u003e\n14:35 It\u0026#39;s time to make content on YouTube that\u0026#39;s made for YouTube\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:02 - 00:00:28:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouth pastor. Let me guess. You want to reach more students and Youth Pastor, let me also guess that you care about pastoring and developing the students that God has already entrusted to you. Let me guess. You pour a lot of time, energy and effort into your teaching messages because you care about the students that God has given you and you want them to grasp the truth that\u0026#39;s found in God\u0026#39;s Word.\u003c/p\u003e\n\n\u003cp\u003e00:00:28:07 - 00:00:56:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nListen, I agree with you, and I think that you work too hard to craft and pour over and study and pray and agonize over your messages only for them to die on your hard drive the moment that they\u0026#39;re delivered. And so I think that we and all youth ministries should be leaning into the digital presence. That\u0026#39;s why I\u0026#39;ve built this podcast, Hybrid Ministry.\u003c/p\u003e\n\n\u003cp\u003e00:00:56:14 - 00:01:24:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo in this episode, we are going to talk about why youth ministries need to be on YouTube, why you should be on YouTube, and how you can get started and yeah, maybe even not add more work to your plate. Welcome to the hybrid ministry show. My name is Nick Clason and I\u0026#39;m absolutely pumped and fired up to talk to you about this because in my over a year journey on this podcast, I have grown to love YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:01:25:02 - 00:01:54:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhen I started with social media and when I started trying to reach students on the Internet, YouTube was a distant kind of far strategy that was on my radar. Like it was like, I\u0026#39;ll post some videos over there, but in my time since that, which was probably five, six, seven years ago, I have come to love YouTube and I am more and more convinced that YouTube in addition to all other digital and social mediums that we can effectively reach students with.\u003c/p\u003e\n\n\u003cp\u003e00:01:54:24 - 00:02:16:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut YouTube is one of the best resources out there, and Gen Z, right? Gen Z, I\u0026#39;m not Gen Z, but the students are. We as youth pastors trying to reach they use their mobile device more than any other device combined. I\u0026#39;ve actually posted a clip that said that exact stat on my Tik tok, all my socials link down below in the description.\u003c/p\u003e\n\n\u003cp\u003e00:02:16:21 - 00:02:34:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re interested in that, if you are watching via a podcast catcher I am and have some graphs and charts on screen via YouTube. The YouTube link is down below in the description as well, but they use their mobile device. Any other device combined. And one of the comments that I got was like, Well, no duh, what do you want us to do?\u003c/p\u003e\n\n\u003cp\u003e00:02:34:17 - 00:02:53:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nUse a portable DVD player? And I thought it was a hilarious comment because while they were sort of coming at me, it\u0026#39;s an it\u0026#39;s a fair question, like, yeah, what do we want Gen Z to do? Like use the archaic technology that we as millennials and Gen Xers and and older had to and were forced to use before the invention of the cell phone.\u003c/p\u003e\n\n\u003cp\u003e00:02:53:19 - 00:03:21:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe cell phone is amazing. Additionally, 45% of teenagers claim to be online get this almost constantly and finally people say that they are two times double as likely to share video based content rather than text based posts. I am in a youth ministry leader cohort is based on Zoom. It\u0026#39;s a national thing all across country. More information if you\u0026#39;re interested in that down below in the show notes.\u003c/p\u003e\n\n\u003cp\u003e00:03:21:07 - 00:03:38:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut I recently got tapped and asked in my cohort if I would be willing to workshop this idea of social media, and I was thrilled and honored with the opportunity. And so part of what I\u0026#39;m going to share with you today is actually from that presentation, but I\u0026#39;m going to expound upon it a little bit more because I think about like this.\u003c/p\u003e\n\n\u003cp\u003e00:03:38:25 - 00:04:09:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf an alien were to come down and were to see these statistics that Gen Z uses their mobile device more than any phone, and 45% of teenagers, 45, almost half claimed to be online constantly and video based content is two times more likely to be shared. Then an alien would come down and be like, Dang, if you people are trying to actively reach young people with the most important message, the message that you have has been laid on your heart and that God has placed on you and said, Go preach the Gospel to all nations.\u003c/p\u003e\n\n\u003cp\u003e00:04:09:22 - 00:04:34:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd by all means that part of our nations mean that must mean that youth ministries are crushing social media. Well, in the famous words of Lee Corso, Not so fast, my friend. And here\u0026#39;s why I actually posted back in July 2019 the download Youth Ministry Facebook Community group linked to that. If you\u0026#39;re not in that already on Facebook, it\u0026#39;s a great community of ideas and questions and answers.\u003c/p\u003e\n\n\u003cp\u003e00:04:34:09 - 00:04:56:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s a really great place. But I my question was this and I think I have like 100 to 200 responses. So not a massive sample size, but also not small either. And I said, Hey, how would you rate your web and social presence right now? And many people said, okay, 49% said okay and 48% said really, really bad.\u003c/p\u003e\n\n\u003cp\u003e00:04:56:26 - 00:05:16:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd only 3% said it was good, which I don\u0026#39;t get how that math adds up, but feel free to double check me on that. Hey, if you are in the okay category, get going. Give me like like we\u0026#39;re glad you\u0026#39;re here. If you\u0026#39;re in the bad category, then you probably only subscribe because this next playlist that we\u0026#39;re in, I mean, honestly, it\u0026#39;s for you.\u003c/p\u003e\n\n\u003cp\u003e00:05:16:23 - 00:05:47:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd even if you\u0026#39;re in the great category, turn the bell on because I want to help. Level up your YouTube game in this playlist that we are finding ourselves in. Talking about the importance and value of YouTube and why YouTube, right? Pew Research actually have some statistics. Again, if you\u0026#39;re listening, you may want to scrub over to the YouTube section of this video where 20 in 2022, 95% of teenagers say that they have used the following apps or sites, the app that 95% of them said they use was YouTube.\u003c/p\u003e\n\n\u003cp\u003e00:05:47:28 - 00:06:12:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe next highest was Tik Tok at 67%, a massive drop, Instagram at 62 and Snapchat 59 and Facebook at 32, which is down from 71% in this comparative study from 2014. And so actually we debated the topic Instagram versus Tik Tok versus YouTube right here. The video that you\u0026#39;ll see if you\u0026#39;re on YouTube right now, you can click on that and go watch that video.\u003c/p\u003e\n\n\u003cp\u003e00:06:12:11 - 00:06:50:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAs we explored the pros and cons of each of those categories. And then actually left a final verdict about which of those platforms you should be using. Hint Side note Spoiler alert it was YouTube is the second largest search engine in the world behind Google. Some may classify it as third, but even if you do buy into that third largest search engine in the world, think it\u0026#39;s behind Google, Google images and then YouTube, which so Google and Google images kind of are one and the same, which is I think why people debate between second and third, nonetheless, is the only platform backed by the power of Google and the Google search engine.\u003c/p\u003e\n\n\u003cp\u003e00:06:50:24 - 00:07:12:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo think about it. Why do you use YouTube? You jump on there to ask questions, how to change your oil and how to rewire a ceiling fan into your house and and how to, you know, get fastpass is that Disney, which unfortunately they don\u0026#39;t have them anymore. But if you or anyone has connections down in Orlando and you want to give me a ticket, my family or come in in September, so send that on my way.\u003c/p\u003e\n\n\u003cp\u003e00:07:12:27 - 00:07:47:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut nonetheless, we get on YouTube to get answers to questions. Guess what? What do we do As youth pastors? We answer students questions. YouTube and youth ministry are a match made in absolute heaven. Think about it. You\u0026#39;re actually already doing this. Your series that you have planned for next month. You are planning it in response to answering a student\u0026#39;s question, or you are planning it because you think that your students need this particular message or this particular topic or this particular book study.\u003c/p\u003e\n\n\u003cp\u003e00:07:47:00 - 00:08:15:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. And the good news is all four social networks Facebook, Instagram, YouTube and TikTok, all of them have a short form, vertical based video component right now that is taking the social media landscape by fire. So what that means for you and what that means for me is we can create one type of content, short form, vertical based video, which by the way, remember video posts two times more likely to be shared, and then we can post them across all of the platforms.\u003c/p\u003e\n\n\u003cp\u003e00:08:15:29 - 00:08:45:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe no longer have to create content that\u0026#39;s specifically curated for each platform. We can create one piece, one type of content to get that message out and spread it across all four of the social networks. I\u0026#39;ve done this before. A link down below some of my statistics to the particular section in the video where I did it, but I pulled like just four pieces of social media content across all four platforms and I added it up and you know, none of them were like amazingly high in their view rate.\u003c/p\u003e\n\n\u003cp\u003e00:08:45:19 - 00:09:21:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut when you strung all four of them together, we reached over 500 students on a really badly performing post. And so my question to you and all youth pastors, like I said back at the beginning, is do you want to reach more students? Social media may in fact be the door in which you can reach more students, not because you\u0026#39;re looking for vanity metrics, not because you want to become a famous influencer, but because you believe as a youth pastor that you have been given the burden to help carry out the Great Commission from Jesus Christ himself, to reach the world with the message of the Gospel and the message of hope.\u003c/p\u003e\n\n\u003cp\u003e00:09:21:07 - 00:09:49:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you can look directly into a camera and share that message with your students. And you, like I said, you\u0026#39;re already answering their questions. What if you just started capturing those answers via video? I\u0026#39;m actually opening up a limited amount of spots, three in particular. In fact, they may already be filled up from some of my cohort friends where I am going to offer done for you editing you film your teaching message, you send me the footage, I will send it back to you edited.\u003c/p\u003e\n\n\u003cp\u003e00:09:50:05 - 00:10:09:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI\u0026#39;ll give you three short form, vertical based videos that you can post on whatever platforms you have, and I\u0026#39;ll create a YouTube thumbnail for you to go ahead and get that thing started if you\u0026#39;re interested. More information link down below in the show notes, in the description or in the podcast catcher wherever you are. But I love what Sean Cannell actually says.\u003c/p\u003e\n\n\u003cp\u003e00:10:09:24 - 00:10:30:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHe says what you should do on YouTube is answer specific questions. He calls it his ASQ strategy. And like I said, you\u0026#39;re doing that when you\u0026#39;re creating your teaching series. So like for example, in our student ministry, we just got done answering the specific question, How do you use the Bible? How do you use the Bible? Right?\u003c/p\u003e\n\n\u003cp\u003e00:10:30:03 - 00:10:43:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnswer that question for your students and then when you have a student who comes to you two or three months later that says, Hey, can you help me get started on how to use my Bible? You don\u0026#39;t have to be like, dog, we just did a series on that. Three months ago. I wish you would have been here.\u003c/p\u003e\n\n\u003cp\u003e00:10:43:28 - 00:11:06:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can give them the link to that content, right? And even your most strict homeschool best parents, which by the way, that\u0026#39;s me. I have an eight year old, the five year old. We\u0026#39;re probably going to homeschool our kids next year. They love YouTube and they watch YouTube, but they only are allowed to watch it. When we my wife and I are in the room with them on the big screen in our main living room.\u003c/p\u003e\n\n\u003cp\u003e00:11:06:04 - 00:11:27:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so you can you can deliver your content via YouTube to even the strictest parents and you can, you know, wave all the way up to the kids with absolutely no parental supervision on the Internet because all students, 95%, are on YouTube. Now, they may not be hungry for your content, and that\u0026#39;s why you have to help kind of build and grow that audience.\u003c/p\u003e\n\n\u003cp\u003e00:11:27:10 - 00:11:53:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s why I love that YouTube offers the shorts section. They have the kind of TikTok, discovery based algorithm stuff. We\u0026#39;ve gained a lot of subscribers just organically, both on this personal channel here and also on my student ministry channel, far more on my student ministry channel, by the way, because we\u0026#39;re shooting and producing content with our students and we\u0026#39;re also shooting and producing content with our student staff, that\u0026#39;s fun, engaging and entertaining.\u003c/p\u003e\n\n\u003cp\u003e00:11:53:11 - 00:12:17:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then hopefully they follow us there and then maybe they get a little sneak peek of one of our short teaching reels or videos or whatever, and then that will link to a longer form, more elaborated, fleshed out answer to something that we\u0026#39;re answering their specific question. I also love on YouTube. They have now the community tab with like polls and you can ask questions and you can post pictures and all kinds of stuff.\u003c/p\u003e\n\n\u003cp\u003e00:12:17:21 - 00:12:45:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt mirrors a more traditional sort of social media experience that wasn\u0026#39;t there before for YouTube. I also love, love, Love their playlist feature. It is both a great place to dump any and all of your series You can any like three, four, five, six, seven week series can be a three, four, five, six, seven video playlist. And additionally, we\u0026#39;re going to get deeper into this in this particular how to use YouTube playlist on this channel.\u003c/p\u003e\n\n\u003cp\u003e00:12:45:23 - 00:13:04:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s very meta if you think about it. My playlist helping you create playlists on YouTube for your student ministry. But nonetheless, like you can also offer free courses to things that are necessary and need to be answered by your students. For example, we did one on baptism, but whenever you get up and preach on baptism, think about it.\u003c/p\u003e\n\n\u003cp\u003e00:13:04:03 - 00:13:27:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nA wide and vast majority of those students have already been baptized. And so in a lot of ways, what\u0026#39;s a good message and a good reminder? It\u0026#39;s also not always like pressing more relevant to every single student in your room. However, if you have a playlist, you can send that information to students and links and descriptions, subscribes, likes, all those types of things where you can help them move on into that next step.\u003c/p\u003e\n\n\u003cp\u003e00:13:27:24 - 00:13:53:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can meld the in-person and the digital and use it to work together, just like we all do in our own lives. We\u0026#39;re using technology to to weave into an intersect, into the main and real parts of our lives. And also it\u0026#39;s got the live kind of portion of the of YouTube that you can put a camera in the room and and livestream and you may be thinking, Dude, I can\u0026#39;t livestream.\u003c/p\u003e\n\n\u003cp\u003e00:13:53:19 - 00:14:18:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI don\u0026#39;t have that capability in my youth room. Truth be told, neither do I. And that\u0026#39;s actually why I propose that we as youth pastor should film videos very much like I\u0026#39;m doing right now on a camera and so on. This right here on screen is my e-book. It\u0026#39;s 100% completely free, and in there is a link to my buyer\u0026#39;s guide on getting YouTube gear set up for under $100.\u003c/p\u003e\n\n\u003cp\u003e00:14:18:25 - 00:14:52:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou buy things like a tripod, a microphone and some lighting. You can do all that for under $100 and then use the cell phone that you already own that\u0026#39;s in your pocket. And if you don\u0026#39;t have a smartphone, find somebody in your life who does. You probably know someone would be my guess and then start filming pre filming your messages and we can get you started for under $100 and like I said, a limited run right now where I\u0026#39;m offering three people into my kind of beta trial course of I will edit your videos for you on social media, but live streaming is probably what most of us do.\u003c/p\u003e\n\n\u003cp\u003e00:14:52:18 - 00:15:19:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s probably how most of us post our church\u0026#39;s content onto the internet, but that\u0026#39;s not made for YouTube, that\u0026#39;s made for church, which is why I actually, you know, I recommend pre filming the messages because you don\u0026#39;t have live streaming capabilities, but I also recommend pre filling messages because it\u0026#39;s what\u0026#39;s made and optimized for YouTube. Would you rather watch a video that\u0026#39;s made for YouTube or would you rather watch a video that\u0026#39;s made for another experience?\u003c/p\u003e\n\n\u003cp\u003e00:15:19:14 - 00:15:44:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOr are you sort of just in the back of the room and you\u0026#39;re not the focal point? And the speaker, the presenter, they\u0026#39;re not focused on you. They\u0026#39;re focused on what\u0026#39;s in front of them and they should be right. That\u0026#39;s why I recommend pre filming your messages. It\u0026#39;s not going to be that much more work. All you have to do is find time to sit down for 20 to 30 minutes per week, deliver your message, direct to camera, and potentially send it on to me to edit.\u003c/p\u003e\n\n\u003cp\u003e00:15:44:15 - 00:16:14:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf not, you can do some basic editing. We\u0026#39;re going to get into that in this playlist, but that\u0026#39;s why I recommend pre filming because the most dynamic content, if you go to the YouTube home screen on your YouTube account, probably the content that is being delivered to you and fed to you through the algorithm is content that is made for the medium of YouTube and you can create content like that by pre filming your messages that you\u0026#39;re already doing the study and work to produce and make.\u003c/p\u003e\n\n\u003cp\u003e00:16:14:23 - 00:16:45:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd with a few small tweaks, we can get you up and running and launch a YouTube channel where you can reach students with the hope and the message of the gospel with a content that is made for the medium in which you\u0026#39;re posting and we\u0026#39;re going to get into all of that linked right here on the screen. Make sure that you subscribe so that you don\u0026#39;t miss a single other video here in this playlist we here at the hybrid ministry show want to make digital discipleship easy, possible and accessible for you.\u003c/p\u003e\n\n\u003cp\u003e00:16:45:21 - 00:16:48:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo as always, stay hybrid.\u003c/p\u003e","summary":"📹 YouTube is an incredible platform for reaching teenagers with the message and hope of the gospel.\r\n\r\n🖥️ It's Clear that YouTube is (or should be) the most used platform for Youth Ministries\r\n\r\n🎤As a Youth Pastor, you already have natural YouTube skills\r\n\r\n💥We'll also unpack some of the other features that YouTube has to offer, beyond long-form video","date_published":"2024-04-04T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4f3dbf7b-f444-4415-bcd7-b57cea2d0edb.mp3","mime_type":"audio/mpeg","size_in_bytes":24150682,"duration_in_seconds":1005}]},{"id":"dd81d119-6c2c-4b4c-a23c-3a16893a6318","title":"Episode 090: 🐿️ When to Split High School and Middle School Youth Group","url":"https://www.hybridministry.xyz/090","content_text":"⚡ [FREE] Hybrid Reach More Students Strategy Guide⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\n🐿️ Middle School and High School Students\nWhat are the factors that need to be considered when deciding whether or not you’re ready to split them?\nAnd what are some creative hacks to getting around it, if you’re not ready or able yet?\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/090\n\n//YOUTUBE VIDEO\n\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n⚡ OPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Sharing Youth Rooms with Outside Groups\n01:08 3 Factors to Consider Before Splitting Middle and High School\n03:54 The Pros to Making the Split\n05:23 The Cons of Making the Split\n06:59 Four Creative Hacks to Reimagining the Split\n\nTRANSCRIPT\n00;00;00;00 - 00;00;01;28\nNick Clason\nYouth pastors.\n\n00;00;01;28 - 00;00;28;59\nNick Clason\nHave you ever had a high school student say to you, “I don't want to come to youth group with that middle schooler!” Give us a like if you know, a high school student who has done that and maybe subscribe if you've actually never heard that. And then the rest of us who have liked the video because we've had high school students do that will either know that you're lying or we're going to be super jealous because you and me all know that in the back of our heads, right?\n\n00;00;29;00 - 00;00;56;35\nNick Clason\nLike we may or may not have the bandwidth or the time to split up the middle school and the high school students. And so, in today's video. We're going to explore the best, most premium and optimal time and way to split up your middle school and your high school students. We’ll talk about the three factors to consider. We will ask two clarifying questions in each of the sections.\n\n00;00;56;40 - 00;01;20;09\nNick Clason\nThe top two pros, the top two cons, and finally, some creative hacks to get around making the big switch. If you know you're not ready for or don't have the time for it, factor number one is your size. Like you have to consider how big is your group? What is your average group's critical mass. That’s question number one?\n\n00;01;20;12 - 00;01;49;42\nNick Clason\nThen number two in the sized question is what momentum will be lost by splitting up your students? The other factor you have to consider is your bandwidth. For example, like do you have the bandwidth to split middle school and high school? When I was working at church early on in my ministry, I determined that we had a big enough critical mass and that we could withstand this switch.\n\n00;01;49;47 - 00;02;06;55\nNick Clason\nBut then we had to switch and I had to add to my calendar and my schedule another night to meet. And I ended up deciding to make that decision. In that season of life. It was the right move and it was the right call. So we did middle school on Wednesday night and we did high school on Sunday night.\n\n00;02;06;56 - 00;02;30;02\nNick Clason\nPrior to that, we did both of them together on Wednesday night. So Sunday night was a new addition. And looking back, I don't know actually, cause I only ended up running it for a year prior to then me moving on to a different church. I don't know if it was the right decision. You have to measure and know what your bandwidth is and if you have the bandwidth to split.\n\n00;02;30;02 - 00;02;53;35\nNick Clason\nAnd I would recommend right here the top of this video is a video where we talked about time management and go through that. And that little exercise might actually help give you some clarification on do you truly have the bandwidth. Also, the second question under bandwidth is do you potentially have a volunteer to help you own that other piece, the other split piece as you navigate?\n\n00;02;53;35 - 00;03;19;25\nNick Clason\nAnd then the third factor, of course, is space. Does your space in your church, does it accommodate it? And the second question is what constraints is this going to put on your space? So, for example, I worked at a church that didn't have a lot of space, even though it was a big church, big a big multi-site church in in Chicago area.\n\n00;03;19;29 - 00;03;45;36\nNick Clason\nBut other ministries had other nights of the week that they had things going on, like our groups ministry met and our junior home ministry met and are like grief share. I can't remember all the different ones, but there's always a different ministry on a different night of the week. And so our decision to either have junior high and high school together or split up was going to either demand two nights a week for our space or just one.\n\n00;03;45;36 - 00;04;10;57\nNick Clason\nAnd then that that dictated how and when the other ministries in your space met. So a couple of pros for splitting up middle school and high school. Again, if if your size, if your bandwidth and if your space will all kind of accommodate it and if all those factors that you asked this question swirl around are working together, pro number one, of course, is like developmentally\n\n00;04;11;51 - 00;04;28;39\nNick Clason\nsplitting middle school and high school seems to be appropriate. I mean, you just think about it. I think of that sixth grade boy in your group and then think of that 12th grade girl, like developmentally speaking. They're just in two different spots and this is no shade thrown on that sixth grade boy or that 12th grade girl.\n\n00;04;28;44 - 00;05;13;44\nNick Clason\nBut, you know, they each need different things, their need. They need to be challenged in a different way. And so splitting them up will help you as a youth pastor, be able to navigate that well, to be able to really, truly give and provide for each of those people individually what they need and what they're looking for. Pro Number two is that probably the high school students preference, it may not be the middle school students preference on the top, but underneath that it may actually be the best thing for a middle school student to give them their own space, to just simply be a middle schooler and not have high schoolers looking over frustratedly\n\n00;05;13;45 - 00;05;37;36\nNick Clason\nor condemningly or even just being annoyed. And the high school students may want their own space to kind of lean into and be uniquely high school students. But the cons, of course, are it is more taxing on you as the individual or on you in your time or on you and your space. And so you may be in a context that has multiple staff and so that may be the solution.\n\n00;05;37;36 - 00;06;03;36\nNick Clason\nOne of you runs one night and run one of you runs another night. But if you are your own person and if you do not have the staff to accommodate something like this, then it is going to be more taxing and another con I honestly would say is that it's not necessarily it doesn't necessarily give students a realistic view and or picture of the rest of life in the rest of the world.\n\n00;06;03;36 - 00;06;27;24\nNick Clason\nLike right now, I am a 34 year old youth pastor at a church and there is not one other 34 year old on my staff. As far as I know, I could be wrong and I might not be thinking about a certain person, but the fact of the matter is like I interact with Boomers and Xers and us another Millennials that is now my exact age and also some people that are Gen Z and so on.\n\n00;06;27;24 - 00;06;57;17\nNick Clason\nOur staff, we have an age range all the way from 20 up to like 60, 65 ish, right? Like we have a big span of age. And so sometimes like segmenting down our ministries, while they may be developmentally good or they may also be like preferences of certain ages at the high school students and middle school students, it may not be what is best for them, and it may not give them the most realistic picture of what their future life is going to be.\n\n00;06;57;22 - 00;07;27;11\nNick Clason\nWhich leads me to my third idea three creative hacks to kind of get around this. If you don't have the bandwidth and if you're not quite yet ready to split middle school and high school, the first one is stagger your programing. So maybe you have your students meet all within the same time block Which I would probably recommend for like parent’s sake, If they have a middle school student and a high school student, they don't have to drop off and pick up at different time.\n\n00;07;27;11 - 00;07;54;21\nNick Clason\nSo if it's like 6 to 8, they drop off both students. But then inside the building, middle schoolers are in this element of your service and high schoolers are in this element of the service, and then they switch and then high school switch to this element while middle schoolers then switch to that element. That is a way for you to lean into a good volunteer, to be able to run the additional space so that you can be teaching or running the game or wherever you need to be in those moments.\n\n00;07;54;26 - 00;08;17;15\nNick Clason\nBut it will also give middle school and high school students their own unique difference set up and their own unique, different space. Another creative hack answer that I have is consider the idea of going hybrid and you're like, Wait a minute, that doesn't do anything for the space. And in some ways you're 100% right, but leaves right here in mind 100% completely free e-book.\n\n00;08;17;15 - 00;08;41;53\nNick Clason\nI will lead you through how to develop out a hybrid strategy and the bedrock. The baseline for my hybrid strategy is begin pre filming your talks ahead of time, pre film talks, and then post them to YouTube. And then from there, as you maybe clip up a few of those using a service link down below like Opus.Pro to give you AI generated shorts, reels and TikToks\n\n00;08;42;07 - 00;09;03;08\nNick Clason\nYou can sprinkle those in throughout your week. And then the last piece of it is you can then add in and then use an element of fun into your social media and you can use your students to do that. And so perhaps an element of your creative staggered programing is creating a space for your students. Come together and get on video and make content with you.\n\n00;09;03;08 - 00;09;29;31\nNick Clason\nAnd you might be thinking like, Wait a minute, do they want to do that? And the answer to those yes, Generation Z and Generation Alpha, they live in a a publisher type of generation with a publisher type of mindset. And most of us have been raised in an industrial age where we create content and or we create an environment that we then sit down and we produce it and or deliver it to people.\n\n00;09;29;31 - 00;09;52;08\nNick Clason\nAnd then we assume that they want to just sit and consume it. And the tables are turned in that day and age. And so the advantage is, while digital is the language of teenagers, you can include them in your strategy. Another hack I have for you is that you can make your small groups like more age and more gender graded.\n\n00;09;52;08 - 00;10;14;09\nNick Clason\nAnd so if you don't have the bandwidth yet to split apart your big middle school and high school group, when you break them down into small groups, whether that be on a different night of the week or even the same night that they're all together. When you do that, you then give them that space. And so maybe you teach to a large room and you do have to sort of hit the middle somewhere between that sixth grade and that 12th grader.\n\n00;10;14;14 - 00;10;52;16\nNick Clason\nBut when they break down into their small groups, they're more age appropriate and they're more age and grade and gender graded. And then finally, an idea could be simply to just lean in to the age discrepancy. You know, there's an age discrepancy. You know, it may not be ideal and or it may not be everyone's preference, but if you lean into it and if you let the middle schoolers have the high schoolers have a little bit more fun, and then if you lean into the high schoolers and allow them to see that they have an opportunity to step up and be leaders to these middle school students, it can be a win win for you\n\n00;10;52;16 - 00;11;15;30\nNick Clason\nand for your youth ministry, which is why I have linked right here on the screen youth group Growth. How do we reach Generation Alpha and Generation Z in this new world that we find our selves in? So go ahead. Take a look at that video. And don't forget that we trying to make digital discipleship easy, possible and accessible.\n\n00;11;15;42 - 00;11;19;04\nNick Clason\nSo as always, stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] Hybrid Reach More Students Strategy Guide⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🐿️ Middle School and High School Students\u003cbr\u003e\nWhat are the factors that need to be considered when deciding whether or not you’re ready to split them?\u003cbr\u003e\nAnd what are some creative hacks to getting around it, if you’re not ready or able yet?\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; 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REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Sharing Youth Rooms with Outside Groups\u003cbr\u003e\n01:08 3 Factors to Consider Before Splitting Middle and High School\u003cbr\u003e\n03:54 The Pros to Making the Split\u003cbr\u003e\n05:23 The Cons of Making the Split\u003cbr\u003e\n06:59 Four Creative Hacks to Reimagining the Split\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00;00;00;00 - 00;00;01;28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouth pastors.\u003c/p\u003e\n\n\u003cp\u003e00;00;01;28 - 00;00;28;59\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHave you ever had a high school student say to you, “I don\u0026#39;t want to come to youth group with that middle schooler!” Give us a like if you know, a high school student who has done that and maybe subscribe if you\u0026#39;ve actually never heard that. And then the rest of us who have liked the video because we\u0026#39;ve had high school students do that will either know that you\u0026#39;re lying or we\u0026#39;re going to be super jealous because you and me all know that in the back of our heads, right?\u003c/p\u003e\n\n\u003cp\u003e00;00;29;00 - 00;00;56;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike we may or may not have the bandwidth or the time to split up the middle school and the high school students. And so, in today\u0026#39;s video. We\u0026#39;re going to explore the best, most premium and optimal time and way to split up your middle school and your high school students. We’ll talk about the three factors to consider. We will ask two clarifying questions in each of the sections.\u003c/p\u003e\n\n\u003cp\u003e00;00;56;40 - 00;01;20;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe top two pros, the top two cons, and finally, some creative hacks to get around making the big switch. If you know you\u0026#39;re not ready for or don\u0026#39;t have the time for it, factor number one is your size. Like you have to consider how big is your group? What is your average group\u0026#39;s critical mass. That’s question number one?\u003c/p\u003e\n\n\u003cp\u003e00;01;20;12 - 00;01;49;42\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThen number two in the sized question is what momentum will be lost by splitting up your students? The other factor you have to consider is your bandwidth. For example, like do you have the bandwidth to split middle school and high school? When I was working at church early on in my ministry, I determined that we had a big enough critical mass and that we could withstand this switch.\u003c/p\u003e\n\n\u003cp\u003e00;01;49;47 - 00;02;06;55\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then we had to switch and I had to add to my calendar and my schedule another night to meet. And I ended up deciding to make that decision. In that season of life. It was the right move and it was the right call. So we did middle school on Wednesday night and we did high school on Sunday night.\u003c/p\u003e\n\n\u003cp\u003e00;02;06;56 - 00;02;30;02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nPrior to that, we did both of them together on Wednesday night. So Sunday night was a new addition. And looking back, I don\u0026#39;t know actually, cause I only ended up running it for a year prior to then me moving on to a different church. I don\u0026#39;t know if it was the right decision. You have to measure and know what your bandwidth is and if you have the bandwidth to split.\u003c/p\u003e\n\n\u003cp\u003e00;02;30;02 - 00;02;53;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I would recommend right here the top of this video is a video where we talked about time management and go through that. And that little exercise might actually help give you some clarification on do you truly have the bandwidth. Also, the second question under bandwidth is do you potentially have a volunteer to help you own that other piece, the other split piece as you navigate?\u003c/p\u003e\n\n\u003cp\u003e00;02;53;35 - 00;03;19;25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then the third factor, of course, is space. Does your space in your church, does it accommodate it? And the second question is what constraints is this going to put on your space? So, for example, I worked at a church that didn\u0026#39;t have a lot of space, even though it was a big church, big a big multi-site church in in Chicago area.\u003c/p\u003e\n\n\u003cp\u003e00;03;19;29 - 00;03;45;36\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut other ministries had other nights of the week that they had things going on, like our groups ministry met and our junior home ministry met and are like grief share. I can\u0026#39;t remember all the different ones, but there\u0026#39;s always a different ministry on a different night of the week. And so our decision to either have junior high and high school together or split up was going to either demand two nights a week for our space or just one.\u003c/p\u003e\n\n\u003cp\u003e00;03;45;36 - 00;04;10;57\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then that that dictated how and when the other ministries in your space met. So a couple of pros for splitting up middle school and high school. Again, if if your size, if your bandwidth and if your space will all kind of accommodate it and if all those factors that you asked this question swirl around are working together, pro number one, of course, is like developmentally\u003c/p\u003e\n\n\u003cp\u003e00;04;11;51 - 00;04;28;39\u003cbr\u003e\nNick Clason\u003cbr\u003e\nsplitting middle school and high school seems to be appropriate. I mean, you just think about it. I think of that sixth grade boy in your group and then think of that 12th grade girl, like developmentally speaking. They\u0026#39;re just in two different spots and this is no shade thrown on that sixth grade boy or that 12th grade girl.\u003c/p\u003e\n\n\u003cp\u003e00;04;28;44 - 00;05;13;44\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut, you know, they each need different things, their need. They need to be challenged in a different way. And so splitting them up will help you as a youth pastor, be able to navigate that well, to be able to really, truly give and provide for each of those people individually what they need and what they\u0026#39;re looking for. Pro Number two is that probably the high school students preference, it may not be the middle school students preference on the top, but underneath that it may actually be the best thing for a middle school student to give them their own space, to just simply be a middle schooler and not have high schoolers looking over frustratedly\u003c/p\u003e\n\n\u003cp\u003e00;05;13;45 - 00;05;37;36\u003cbr\u003e\nNick Clason\u003cbr\u003e\nor condemningly or even just being annoyed. And the high school students may want their own space to kind of lean into and be uniquely high school students. But the cons, of course, are it is more taxing on you as the individual or on you in your time or on you and your space. And so you may be in a context that has multiple staff and so that may be the solution.\u003c/p\u003e\n\n\u003cp\u003e00;05;37;36 - 00;06;03;36\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOne of you runs one night and run one of you runs another night. But if you are your own person and if you do not have the staff to accommodate something like this, then it is going to be more taxing and another con I honestly would say is that it\u0026#39;s not necessarily it doesn\u0026#39;t necessarily give students a realistic view and or picture of the rest of life in the rest of the world.\u003c/p\u003e\n\n\u003cp\u003e00;06;03;36 - 00;06;27;24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike right now, I am a 34 year old youth pastor at a church and there is not one other 34 year old on my staff. As far as I know, I could be wrong and I might not be thinking about a certain person, but the fact of the matter is like I interact with Boomers and Xers and us another Millennials that is now my exact age and also some people that are Gen Z and so on.\u003c/p\u003e\n\n\u003cp\u003e00;06;27;24 - 00;06;57;17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOur staff, we have an age range all the way from 20 up to like 60, 65 ish, right? Like we have a big span of age. And so sometimes like segmenting down our ministries, while they may be developmentally good or they may also be like preferences of certain ages at the high school students and middle school students, it may not be what is best for them, and it may not give them the most realistic picture of what their future life is going to be.\u003c/p\u003e\n\n\u003cp\u003e00;06;57;22 - 00;07;27;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhich leads me to my third idea three creative hacks to kind of get around this. If you don\u0026#39;t have the bandwidth and if you\u0026#39;re not quite yet ready to split middle school and high school, the first one is stagger your programing. So maybe you have your students meet all within the same time block Which I would probably recommend for like parent’s sake, If they have a middle school student and a high school student, they don\u0026#39;t have to drop off and pick up at different time.\u003c/p\u003e\n\n\u003cp\u003e00;07;27;11 - 00;07;54;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo if it\u0026#39;s like 6 to 8, they drop off both students. But then inside the building, middle schoolers are in this element of your service and high schoolers are in this element of the service, and then they switch and then high school switch to this element while middle schoolers then switch to that element. That is a way for you to lean into a good volunteer, to be able to run the additional space so that you can be teaching or running the game or wherever you need to be in those moments.\u003c/p\u003e\n\n\u003cp\u003e00;07;54;26 - 00;08;17;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut it will also give middle school and high school students their own unique difference set up and their own unique, different space. Another creative hack answer that I have is consider the idea of going hybrid and you\u0026#39;re like, Wait a minute, that doesn\u0026#39;t do anything for the space. And in some ways you\u0026#39;re 100% right, but leaves right here in mind 100% completely free e-book.\u003c/p\u003e\n\n\u003cp\u003e00;08;17;15 - 00;08;41;53\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI will lead you through how to develop out a hybrid strategy and the bedrock. The baseline for my hybrid strategy is begin pre filming your talks ahead of time, pre film talks, and then post them to YouTube. And then from there, as you maybe clip up a few of those using a service link down below like Opus.Pro to give you AI generated shorts, reels and TikToks\u003c/p\u003e\n\n\u003cp\u003e00;08;42;07 - 00;09;03;08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can sprinkle those in throughout your week. And then the last piece of it is you can then add in and then use an element of fun into your social media and you can use your students to do that. And so perhaps an element of your creative staggered programing is creating a space for your students. Come together and get on video and make content with you.\u003c/p\u003e\n\n\u003cp\u003e00;09;03;08 - 00;09;29;31\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you might be thinking like, Wait a minute, do they want to do that? And the answer to those yes, Generation Z and Generation Alpha, they live in a a publisher type of generation with a publisher type of mindset. And most of us have been raised in an industrial age where we create content and or we create an environment that we then sit down and we produce it and or deliver it to people.\u003c/p\u003e\n\n\u003cp\u003e00;09;29;31 - 00;09;52;08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then we assume that they want to just sit and consume it. And the tables are turned in that day and age. And so the advantage is, while digital is the language of teenagers, you can include them in your strategy. Another hack I have for you is that you can make your small groups like more age and more gender graded.\u003c/p\u003e\n\n\u003cp\u003e00;09;52;08 - 00;10;14;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so if you don\u0026#39;t have the bandwidth yet to split apart your big middle school and high school group, when you break them down into small groups, whether that be on a different night of the week or even the same night that they\u0026#39;re all together. When you do that, you then give them that space. And so maybe you teach to a large room and you do have to sort of hit the middle somewhere between that sixth grade and that 12th grader.\u003c/p\u003e\n\n\u003cp\u003e00;10;14;14 - 00;10;52;16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut when they break down into their small groups, they\u0026#39;re more age appropriate and they\u0026#39;re more age and grade and gender graded. And then finally, an idea could be simply to just lean in to the age discrepancy. You know, there\u0026#39;s an age discrepancy. You know, it may not be ideal and or it may not be everyone\u0026#39;s preference, but if you lean into it and if you let the middle schoolers have the high schoolers have a little bit more fun, and then if you lean into the high schoolers and allow them to see that they have an opportunity to step up and be leaders to these middle school students, it can be a win win for you\u003c/p\u003e\n\n\u003cp\u003e00;10;52;16 - 00;11;15;30\u003cbr\u003e\nNick Clason\u003cbr\u003e\nand for your youth ministry, which is why I have linked right here on the screen youth group Growth. How do we reach Generation Alpha and Generation Z in this new world that we find our selves in? So go ahead. Take a look at that video. And don\u0026#39;t forget that we trying to make digital discipleship easy, possible and accessible.\u003c/p\u003e\n\n\u003cp\u003e00;11;15;42 - 00;11;19;04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo as always, stay hybrid.\u003c/p\u003e","summary":"🐿️ Middle School and High School Students\r\nWhat are the factors that need to be considered when deciding whether or not you’re ready to split them?\r\nAnd what are some creative hacks to getting around it, if you’re not ready or able yet?","date_published":"2024-03-28T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/dd81d119-6c2c-4b4c-a23c-3a16893a6318.mp3","mime_type":"audio/mpeg","size_in_bytes":16345721,"duration_in_seconds":680}]},{"id":"7f873feb-0e04-415c-8f03-b8a0e19f4453","title":"Episode 089: ⚠️ Sharing your Youth Room with other Church Ministries","url":"https://www.hybridministry.xyz/089","content_text":"⚡ [FREE] Hybrid Reach More Students Strategy Guide⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\n🗑️ Have you ever walked into your youth room after another church ministry had an event in there?\nWas it clean?\n\nProbably not.\n\n🫧 Was it put back how you preferred it to be?\nProbably, also, not.\n\n⚠️ But you don’t have the authority to tell people not to use it.\nHow do you share a space well?\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/089\n\n//YOUTUBE VIDEO\n\nSHARING SPACE\nUSE PORTABLE THINGS\n\n//20 FOOT INFLATABLE GAGA BALL PIT\nhttps://walmrt.us/3I2TZy7\n\n//15 FOOT INFLATABLE GAGA BALL PIT\nhttps://walmrt.us/3T7h5tS\n\n//CASTLE SQUARES\nhttps://castlesports.com/products/9-square-castlesquares\n\n//RETRACTABLE WALLS\nhttps://walmrt.us/3wkTYD9\n\nLETTING OTHERS BORROW YOUR SPACE\n//CLEANUP MANUAL\nhttps://docs.google.com/document/d/0B3QjZyq-R_p5ZHZFTDhGV2IxZU0/edit?resourcekey=0-7FDtkR7NDnODgipiMQ7SLw\n\nCONSIDER GOING HYBRID!\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Sharing Youth Rooms with Outside Groups\n01:26 Three Hacks to Using Shared Church Space\n07:08 3 Hacks to Letting Others Borrow Your Space\n10:30 1 Idea that doesn't need space!\n\nTRANSCRIPT\n00:00:00:00 - 00:00:25:13\nNick Clason\nYouth Pastor, have you ever walked back into your youth room after a church ministry or just an outside group? Use your space? Was it clean? Probably not. If this has ever happened to you, if you're watching on YouTube, give us a like and well, was your room put back to the way that you preferred it to be? Probably also, no.\n\n00:00:25:15 - 00:00:45:30\nNick Clason\nSo if you've ever had to pick up after a messy group, then give me a subscribe. And if you don't have the authority to tell people how to use you youth group or not, and if you've ever been put in this position, well then turn the bell on, because we're right now in a playlist called Youth Pastor Problems.\n\n00:00:46:00 - 00:01:09:08\nNick Clason\nSo how do you share your space well? We're going to give you three hacks for how you as a youth pastor can share a space that is a shared space in your church. It's not your youth room. It is the church's room, and the youth just use it. We're also then going to give three hacks for when you do have a youth room that you actually have to share your space with or allow guest groups to come on in.\n\n00:01:09:08 - 00:01:39:13\nNick Clason\nWhat are some three hacks to make sure that you don't come into a wild mess disaster the next time? And then I'm going to give you one final idea and one final hack that actually negates the need for space altogether. Welcome to the hybrid ministry show. Well, hey, everybody. Welcome to the hybrid ministry show. My name is Nick Clason and I've been a youth pastor for 13 years in full time, part time and vocational ministry all together.\n\n00:01:39:13 - 00:01:58:03\nNick Clason\nAnd early on, one of the churches I worked in, we were given a place to meet is our very own. It was disconnected from the building. It was actually attached to the maintenance garage, and so we called it the shed. What teenager doesn't want to be meeting in a place called the Shed? But eventually we outgrew that space.\n\n00:01:58:03 - 00:02:20:10\nNick Clason\nAnd so when I started we had just a handful of kids. And then towards the middle of my tenure there, we were running a good 30, 40, 50 something kids, and they just couldn't cram into this small shed anymore. And so we actually had to start using the church's main auditorium, the main sanctuary area, and we had to set up in there every single Wednesday night and tear it down.\n\n00:02:20:12 - 00:02:37:15\nNick Clason\nBut the sanctuary was too big for us. And so we sort of had to pivot and adapt and we had to make this thing work for us in a way right there. Like it wasn't optimized to work for, it was optimized for a Sunday morning main church service. And now we, the youth, are coming in and were using it.\n\n00:02:37:15 - 00:02:55:17\nNick Clason\nSo I have three hacks for what to do. If you are borrowing or sharing a space within the church that's also being used. But other places in the church hack number one is set up as early as you can. In fact, linked right here at the very top of my video is my full proof 100% completely free time management technique.\n\n00:02:55:23 - 00:03:10:17\nNick Clason\nGo ahead and take a look at that if that's something you're interested or navigating. But if you manage your time in such a way that like let's say you meet on Wednesday night, Wednesday morning, this is what I would do, I would come on in and I would set the room up first thing 9 a.m. I work for a little bit.\n\n00:03:10:17 - 00:03:33:06\nNick Clason\nAnd then honestly, I would go home and I would take a break a gap in the middle of the day from like lunchtime until about 330 or 4:00 in the afternoon before I would come back and start to get the final touches ready for youth. But if I had set the room up early and if I did it first thing in the morning, then I was never running out of time to really get the room all the way set up.\n\n00:03:33:06 - 00:03:57:00\nNick Clason\nIf it was taking me longer than expected or if I was adding another element into it, like I would know that because I was working on it first thing in the morning. The second idea that I have for you is use portable things linked down below in description are some links to a few different things, like a portable Gaga pit that you can inflate and deflate.\n\n00:03:57:00 - 00:04:17:26\nNick Clason\nAnd so if you're using a space that you can't keep it set up all week long, this is perfect for you. And if even if you are using a space that you can that you do set up and tear down, this is also a really great place number, really great thing. Number two is a portable nine square and it's not like super duper portable, but it's called Castle Squares.\n\n00:04:17:28 - 00:04:41:20\nNick Clason\nAnd so instead of having the downspouts in every single spot, you just have the four kind of the base four that go up and then across you just have some straps. You can get it set up in under 10 minutes and torn down and even less time links to both of those things down below in description, or if you're in a podcast, catch your head to the show notes HybridMinistry.xyz/089\n\n00:04:41:28 - 00:05:01:17\nNick Clason\nAnother thing that I did in my church where I was borrowing the sanctuary was we had those portable retractable accordion walls. I did put a few portable wall descriptions down below. They're not exactly the same thing, but they could work in your space, just check them out. And then we bought a lot of banners and so we would use a vinyl banners.\n\n00:05:01:17 - 00:05:25:24\nNick Clason\nI'm pretty sure we just used them off of like Vistaprint or something like that. But we would hang those with just like thumbtacks into those portable walls. And they had like our high school logo and our middle school logo and our student ministry logo and just some like other phrases and things that we would use. And so we would line the sanctuary because it had three seating sections, so we'd line the two aisles with those walls.\n\n00:05:25:24 - 00:05:42:30\nNick Clason\nSo we would we would block off the seating in the wing, so it would forced everyone into the middle. And then those walls we put some of like our logos and our graphics and stuff like that to sort of liven the space up and just make it feel a little bit more youth ministry specific hack number three.\n\n00:05:42:30 - 00:06:10:24\nNick Clason\nSo one was set up early. Two is use portable things. Three is be respectful full, right? Like I have this picture right here if you're watching on YouTube, a bunch of Nerf guns in a French press coffee maker. And the reason for that along with the rubber duck is that all of these things sort of encapsulate a church that I used to work at and I worked at this church and the Duck was our mascot, and a friend gave me this coffee pot.\n\n00:06:10:24 - 00:06:32:26\nNick Clason\nBut the reason for the Nerf guns was because every single Thursday morning when I would come back into my office after youth night had happened the night before, on Wednesday night was a handful of Nerf darts laying on my desk because one of the junior high boys groups would meet in the lobby and they would do their discussion for about seven and a half minutes.\n\n00:06:32:29 - 00:06:57:04\nNick Clason\nAnd then as soon as the discussion was over, they would play Nerf and the facilities people would always find like anywhere from 3 to 8 Nerf darts. And so any given week I'd walk into my office and boom, on my desk. Right were just a handful of Nerf guns, be respectful, not gun darts. Be respectful, clean up as best as you can.\n\n00:06:57:04 - 00:07:22:03\nNick Clason\nIn my defense, I was trying to clean up, but I just wasn't seeing them and make sure that the space that you were using looks as good or better. I know it's cliche then the way that you got it when you got there. So what do you do if you are letting others borrow your space? Let's say you have your very own dedicated youth room space, but you're letting other groups, other ministries come in and borrow it.\n\n00:07:22:04 - 00:07:50:19\nNick Clason\nWell, one space that once we outgrew even the sanctuary, we actually bought a small Baptist church on the other side of the road. So we had to different buildings and the church across the road. The difference in their like main auditorium, main meeting space, was that they had chairs so we could take the chairs down and get that whole space completely wide open where in our main building the the pews were bolted down to the floor.\n\n00:07:50:27 - 00:08:11:19\nNick Clason\nSo all that meant was that our area was incredibly desirable, so people wanted to use it. And so what I actually did was I created just like a manual. You'll see it right here linked on screen. If you're watching on YouTube, if you're listening to the podcast, hit the link on the YouTube description there in the description of the podcast and go check this part out.\n\n00:08:11:19 - 00:08:34:25\nNick Clason\nBut it was basically a how to step by step with photos to replace and put back the room the way that it needed to be. So that it was ready for us when we got back together. You see, what I have noticed in most of my time in ministry is that people that don't set the room back up, they're not doing it because they're frustrated or they're mad at you.\n\n00:08:34:25 - 00:08:51:24\nNick Clason\nThey're just they're just putting it back how they think. Because people guest groups often come into your space and they immediately start making it ready for their thing or their event or their birthday party. And then when it's time to clean up, they're like, shoot, where was this basket? and Oh shoot. How did it look over there in that corner?\n\n00:08:51:24 - 00:09:09:11\nNick Clason\nBecause they don't remember, because they're so focused on their thing, and rightfully so. Like, I'm not I'm not angry at them for doing that. Right. But what the manual does is it tells them exactly, this is how I want it set up. This is how it was when you came in or this is how it should have been set up.\n\n00:09:09:14 - 00:09:34:25\nNick Clason\nAnd so when there's a group, they have the exact right replica for how to put it back together. The problem is, if you've changed any of your minds since you've made that manual, it's going back the way the manual is, right, even if you've adjusted some stuff. And so if you do make changes, if you do like, you know, move the ping pong table or the foosball table, make sure you update that also in the manual that you hand off to guest groups.\n\n00:09:34:26 - 00:09:57:28\nNick Clason\nNumber two is have a clear cut cleaning policies and or potential rental fees. One of the tricky things about sharing space, especially in church, is that you are going to need to have custodial support for said event for said space when you give it away, especially for groups coming in on a Saturday and the custodian had already planned and had it cleaned.\n\n00:09:57:30 - 00:10:20:21\nNick Clason\nAnd so you're going to need to figure out like who is paying for it. The custodian is the guest you're going to pay for and what is that going rate going to be? And the third and final hack for letting others use your space is be respectful and be understanding back. Right. Just like I said, they're not thinking about your space and that, but they're also probably not doing it intentionally.\n\n00:10:20:24 - 00:10:43:05\nNick Clason\nIf they are being disrespectful, then that may be time to have a conversation. But in most cases they're just doing their best. And so also try to have a understanding of grace and respectfulness for them. What is an idea that you might never need to use space ever again? Well, that idea, of course, is go hybrid and listen, I'm not saying to completely abandon your in-person meetings.\n\n00:10:43:05 - 00:11:10:25\nNick Clason\nIn fact, that would go completely against the hybrid strategy, because hybrid is melding together of your digital presence in your in-person presence and making it one in the same, but linked right here on the screen and down in the description or wherever you're getting this or hybridministry.xyz/089 is my 100% completely free strategy Guide it is my e-book on how I build out a full fledged digital strategy.\n\n00:11:10:30 - 00:11:47:08\nNick Clason\nIt's mostly focusing on a done for use social media strategy, but it's anchored by the long form teaching video, which takes place and is posted weekly every time we teach pre filmed messages on YouTube direct to camera, I tell you and explain how to do all of it in this e-book. And so I would love to encourage you to grab it, take a look and try at least implementing some pieces of it, because what it will do is it will allow your youth ministry to to not be tied and not be tethered to a physical location.\n\n00:11:47:08 - 00:12:13:00\nNick Clason\nAnd it won't be tied or tethered to events and attendance. Only you will be able to start reaching students with the hope and with the message of the Gospel far beyond just your in-person events and far beyond just your in-person physical locations and gatherings. In fact, my entire strategy in this episode links right here on the screen for how to go hybrid, how to implement it, what to do is right here.\n\n00:12:13:00 - 00:12:20:29\nNick Clason\nI would love to encourage you to take a look at that. Give us a subscribe. And don't forget and as always, stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] Hybrid Reach More Students Strategy Guide⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🗑️ Have you ever walked into your youth room after another church ministry had an event in there?\u003cbr\u003e\nWas it clean?\u003c/p\u003e\n\n\u003cp\u003eProbably not.\u003c/p\u003e\n\n\u003cp\u003e🫧 Was it put back how you preferred it to be?\u003cbr\u003e\nProbably, also, not.\u003c/p\u003e\n\n\u003cp\u003e⚠️ But you don’t have the authority to tell people not to use it.\u003cbr\u003e\nHow do you share a space well?\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/089\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/089\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHARING SPACE\u003c/strong\u003e\u003cbr\u003e\nUSE PORTABLE THINGS\u003c/p\u003e\n\n\u003cp\u003e//20 FOOT INFLATABLE GAGA BALL PIT\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3I2TZy7\" rel=\"nofollow\"\u003ehttps://walmrt.us/3I2TZy7\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//15 FOOT INFLATABLE GAGA BALL PIT\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3T7h5tS\" rel=\"nofollow\"\u003ehttps://walmrt.us/3T7h5tS\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CASTLE SQUARES\u003cbr\u003e\n\u003ca href=\"https://castlesports.com/products/9-square-castlesquares\" rel=\"nofollow\"\u003ehttps://castlesports.com/products/9-square-castlesquares\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//RETRACTABLE WALLS\u003cbr\u003e\n\u003ca href=\"https://walmrt.us/3wkTYD9\" rel=\"nofollow\"\u003ehttps://walmrt.us/3wkTYD9\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLETTING OTHERS BORROW YOUR SPACE\u003c/strong\u003e\u003cbr\u003e\n//CLEANUP MANUAL\u003cbr\u003e\n\u003ca href=\"https://docs.google.com/document/d/0B3QjZyq-R_p5ZHZFTDhGV2IxZU0/edit?resourcekey=0-7FDtkR7NDnODgipiMQ7SLw\" rel=\"nofollow\"\u003ehttps://docs.google.com/document/d/0B3QjZyq-R_p5ZHZFTDhGV2IxZU0/edit?resourcekey=0-7FDtkR7NDnODgipiMQ7SLw\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCONSIDER GOING HYBRID!\u003c/strong\u003e\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" 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rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: 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Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Sharing Youth Rooms with Outside Groups\u003cbr\u003e\n01:26 Three Hacks to Using Shared Church Space\u003cbr\u003e\n07:08 3 Hacks to Letting Others Borrow Your Space\u003cbr\u003e\n10:30 1 Idea that doesn\u0026#39;t need space!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:25:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYouth Pastor, have you ever walked back into your youth room after a church ministry or just an outside group? Use your space? Was it clean? Probably not. If this has ever happened to you, if you\u0026#39;re watching on YouTube, give us a like and well, was your room put back to the way that you preferred it to be? Probably also, no.\u003c/p\u003e\n\n\u003cp\u003e00:00:25:15 - 00:00:45:30\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo if you\u0026#39;ve ever had to pick up after a messy group, then give me a subscribe. And if you don\u0026#39;t have the authority to tell people how to use you youth group or not, and if you\u0026#39;ve ever been put in this position, well then turn the bell on, because we\u0026#39;re right now in a playlist called Youth Pastor Problems.\u003c/p\u003e\n\n\u003cp\u003e00:00:46:00 - 00:01:09:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo how do you share your space well? We\u0026#39;re going to give you three hacks for how you as a youth pastor can share a space that is a shared space in your church. It\u0026#39;s not your youth room. It is the church\u0026#39;s room, and the youth just use it. We\u0026#39;re also then going to give three hacks for when you do have a youth room that you actually have to share your space with or allow guest groups to come on in.\u003c/p\u003e\n\n\u003cp\u003e00:01:09:08 - 00:01:39:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat are some three hacks to make sure that you don\u0026#39;t come into a wild mess disaster the next time? And then I\u0026#39;m going to give you one final idea and one final hack that actually negates the need for space altogether. Welcome to the hybrid ministry show. Well, hey, everybody. Welcome to the hybrid ministry show. My name is Nick Clason and I\u0026#39;ve been a youth pastor for 13 years in full time, part time and vocational ministry all together.\u003c/p\u003e\n\n\u003cp\u003e00:01:39:13 - 00:01:58:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd early on, one of the churches I worked in, we were given a place to meet is our very own. It was disconnected from the building. It was actually attached to the maintenance garage, and so we called it the shed. What teenager doesn\u0026#39;t want to be meeting in a place called the Shed? But eventually we outgrew that space.\u003c/p\u003e\n\n\u003cp\u003e00:01:58:03 - 00:02:20:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so when I started we had just a handful of kids. And then towards the middle of my tenure there, we were running a good 30, 40, 50 something kids, and they just couldn\u0026#39;t cram into this small shed anymore. And so we actually had to start using the church\u0026#39;s main auditorium, the main sanctuary area, and we had to set up in there every single Wednesday night and tear it down.\u003c/p\u003e\n\n\u003cp\u003e00:02:20:12 - 00:02:37:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut the sanctuary was too big for us. And so we sort of had to pivot and adapt and we had to make this thing work for us in a way right there. Like it wasn\u0026#39;t optimized to work for, it was optimized for a Sunday morning main church service. And now we, the youth, are coming in and were using it.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:15 - 00:02:55:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo I have three hacks for what to do. If you are borrowing or sharing a space within the church that\u0026#39;s also being used. But other places in the church hack number one is set up as early as you can. In fact, linked right here at the very top of my video is my full proof 100% completely free time management technique.\u003c/p\u003e\n\n\u003cp\u003e00:02:55:23 - 00:03:10:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGo ahead and take a look at that if that\u0026#39;s something you\u0026#39;re interested or navigating. But if you manage your time in such a way that like let\u0026#39;s say you meet on Wednesday night, Wednesday morning, this is what I would do, I would come on in and I would set the room up first thing 9 a.m. I work for a little bit.\u003c/p\u003e\n\n\u003cp\u003e00:03:10:17 - 00:03:33:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then honestly, I would go home and I would take a break a gap in the middle of the day from like lunchtime until about 330 or 4:00 in the afternoon before I would come back and start to get the final touches ready for youth. But if I had set the room up early and if I did it first thing in the morning, then I was never running out of time to really get the room all the way set up.\u003c/p\u003e\n\n\u003cp\u003e00:03:33:06 - 00:03:57:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf it was taking me longer than expected or if I was adding another element into it, like I would know that because I was working on it first thing in the morning. The second idea that I have for you is use portable things linked down below in description are some links to a few different things, like a portable Gaga pit that you can inflate and deflate.\u003c/p\u003e\n\n\u003cp\u003e00:03:57:00 - 00:04:17:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so if you\u0026#39;re using a space that you can\u0026#39;t keep it set up all week long, this is perfect for you. And if even if you are using a space that you can that you do set up and tear down, this is also a really great place number, really great thing. Number two is a portable nine square and it\u0026#39;s not like super duper portable, but it\u0026#39;s called Castle Squares.\u003c/p\u003e\n\n\u003cp\u003e00:04:17:28 - 00:04:41:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so instead of having the downspouts in every single spot, you just have the four kind of the base four that go up and then across you just have some straps. You can get it set up in under 10 minutes and torn down and even less time links to both of those things down below in description, or if you\u0026#39;re in a podcast, catch your head to the show notes HybridMinistry.xyz/089\u003c/p\u003e\n\n\u003cp\u003e00:04:41:28 - 00:05:01:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnother thing that I did in my church where I was borrowing the sanctuary was we had those portable retractable accordion walls. I did put a few portable wall descriptions down below. They\u0026#39;re not exactly the same thing, but they could work in your space, just check them out. And then we bought a lot of banners and so we would use a vinyl banners.\u003c/p\u003e\n\n\u003cp\u003e00:05:01:17 - 00:05:25:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI\u0026#39;m pretty sure we just used them off of like Vistaprint or something like that. But we would hang those with just like thumbtacks into those portable walls. And they had like our high school logo and our middle school logo and our student ministry logo and just some like other phrases and things that we would use. And so we would line the sanctuary because it had three seating sections, so we\u0026#39;d line the two aisles with those walls.\u003c/p\u003e\n\n\u003cp\u003e00:05:25:24 - 00:05:42:30\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo we would we would block off the seating in the wing, so it would forced everyone into the middle. And then those walls we put some of like our logos and our graphics and stuff like that to sort of liven the space up and just make it feel a little bit more youth ministry specific hack number three.\u003c/p\u003e\n\n\u003cp\u003e00:05:42:30 - 00:06:10:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo one was set up early. Two is use portable things. Three is be respectful full, right? Like I have this picture right here if you\u0026#39;re watching on YouTube, a bunch of Nerf guns in a French press coffee maker. And the reason for that along with the rubber duck is that all of these things sort of encapsulate a church that I used to work at and I worked at this church and the Duck was our mascot, and a friend gave me this coffee pot.\u003c/p\u003e\n\n\u003cp\u003e00:06:10:24 - 00:06:32:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut the reason for the Nerf guns was because every single Thursday morning when I would come back into my office after youth night had happened the night before, on Wednesday night was a handful of Nerf darts laying on my desk because one of the junior high boys groups would meet in the lobby and they would do their discussion for about seven and a half minutes.\u003c/p\u003e\n\n\u003cp\u003e00:06:32:29 - 00:06:57:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then as soon as the discussion was over, they would play Nerf and the facilities people would always find like anywhere from 3 to 8 Nerf darts. And so any given week I\u0026#39;d walk into my office and boom, on my desk. Right were just a handful of Nerf guns, be respectful, not gun darts. Be respectful, clean up as best as you can.\u003c/p\u003e\n\n\u003cp\u003e00:06:57:04 - 00:07:22:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIn my defense, I was trying to clean up, but I just wasn\u0026#39;t seeing them and make sure that the space that you were using looks as good or better. I know it\u0026#39;s cliche then the way that you got it when you got there. So what do you do if you are letting others borrow your space? Let\u0026#39;s say you have your very own dedicated youth room space, but you\u0026#39;re letting other groups, other ministries come in and borrow it.\u003c/p\u003e\n\n\u003cp\u003e00:07:22:04 - 00:07:50:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, one space that once we outgrew even the sanctuary, we actually bought a small Baptist church on the other side of the road. So we had to different buildings and the church across the road. The difference in their like main auditorium, main meeting space, was that they had chairs so we could take the chairs down and get that whole space completely wide open where in our main building the the pews were bolted down to the floor.\u003c/p\u003e\n\n\u003cp\u003e00:07:50:27 - 00:08:11:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo all that meant was that our area was incredibly desirable, so people wanted to use it. And so what I actually did was I created just like a manual. You\u0026#39;ll see it right here linked on screen. If you\u0026#39;re watching on YouTube, if you\u0026#39;re listening to the podcast, hit the link on the YouTube description there in the description of the podcast and go check this part out.\u003c/p\u003e\n\n\u003cp\u003e00:08:11:19 - 00:08:34:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut it was basically a how to step by step with photos to replace and put back the room the way that it needed to be. So that it was ready for us when we got back together. You see, what I have noticed in most of my time in ministry is that people that don\u0026#39;t set the room back up, they\u0026#39;re not doing it because they\u0026#39;re frustrated or they\u0026#39;re mad at you.\u003c/p\u003e\n\n\u003cp\u003e00:08:34:25 - 00:08:51:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey\u0026#39;re just they\u0026#39;re just putting it back how they think. Because people guest groups often come into your space and they immediately start making it ready for their thing or their event or their birthday party. And then when it\u0026#39;s time to clean up, they\u0026#39;re like, shoot, where was this basket? and Oh shoot. How did it look over there in that corner?\u003c/p\u003e\n\n\u003cp\u003e00:08:51:24 - 00:09:09:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause they don\u0026#39;t remember, because they\u0026#39;re so focused on their thing, and rightfully so. Like, I\u0026#39;m not I\u0026#39;m not angry at them for doing that. Right. But what the manual does is it tells them exactly, this is how I want it set up. This is how it was when you came in or this is how it should have been set up.\u003c/p\u003e\n\n\u003cp\u003e00:09:09:14 - 00:09:34:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so when there\u0026#39;s a group, they have the exact right replica for how to put it back together. The problem is, if you\u0026#39;ve changed any of your minds since you\u0026#39;ve made that manual, it\u0026#39;s going back the way the manual is, right, even if you\u0026#39;ve adjusted some stuff. And so if you do make changes, if you do like, you know, move the ping pong table or the foosball table, make sure you update that also in the manual that you hand off to guest groups.\u003c/p\u003e\n\n\u003cp\u003e00:09:34:26 - 00:09:57:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNumber two is have a clear cut cleaning policies and or potential rental fees. One of the tricky things about sharing space, especially in church, is that you are going to need to have custodial support for said event for said space when you give it away, especially for groups coming in on a Saturday and the custodian had already planned and had it cleaned.\u003c/p\u003e\n\n\u003cp\u003e00:09:57:30 - 00:10:20:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so you\u0026#39;re going to need to figure out like who is paying for it. The custodian is the guest you\u0026#39;re going to pay for and what is that going rate going to be? And the third and final hack for letting others use your space is be respectful and be understanding back. Right. Just like I said, they\u0026#39;re not thinking about your space and that, but they\u0026#39;re also probably not doing it intentionally.\u003c/p\u003e\n\n\u003cp\u003e00:10:20:24 - 00:10:43:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf they are being disrespectful, then that may be time to have a conversation. But in most cases they\u0026#39;re just doing their best. And so also try to have a understanding of grace and respectfulness for them. What is an idea that you might never need to use space ever again? Well, that idea, of course, is go hybrid and listen, I\u0026#39;m not saying to completely abandon your in-person meetings.\u003c/p\u003e\n\n\u003cp\u003e00:10:43:05 - 00:11:10:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIn fact, that would go completely against the hybrid strategy, because hybrid is melding together of your digital presence in your in-person presence and making it one in the same, but linked right here on the screen and down in the description or wherever you\u0026#39;re getting this or hybridministry.xyz/089 is my 100% completely free strategy Guide it is my e-book on how I build out a full fledged digital strategy.\u003c/p\u003e\n\n\u003cp\u003e00:11:10:30 - 00:11:47:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s mostly focusing on a done for use social media strategy, but it\u0026#39;s anchored by the long form teaching video, which takes place and is posted weekly every time we teach pre filmed messages on YouTube direct to camera, I tell you and explain how to do all of it in this e-book. And so I would love to encourage you to grab it, take a look and try at least implementing some pieces of it, because what it will do is it will allow your youth ministry to to not be tied and not be tethered to a physical location.\u003c/p\u003e\n\n\u003cp\u003e00:11:47:08 - 00:12:13:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd it won\u0026#39;t be tied or tethered to events and attendance. Only you will be able to start reaching students with the hope and with the message of the Gospel far beyond just your in-person events and far beyond just your in-person physical locations and gatherings. In fact, my entire strategy in this episode links right here on the screen for how to go hybrid, how to implement it, what to do is right here.\u003c/p\u003e\n\n\u003cp\u003e00:12:13:00 - 00:12:20:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI would love to encourage you to take a look at that. Give us a subscribe. And don\u0026#39;t forget and as always, stay hybrid.\u003c/p\u003e","summary":"🗑️ Have you ever walked into your youth room after another church ministry had an event in there?\r\nWas it clean?\r\n\r\nProbably not.\r\n\r\n🫧 Was it put back how you preferred it to be?\r\nProbably, also, not.\r\n\r\n⚠️ But you don’t have the authority to tell people not to use it.\r\nHow do you share a space well?","date_published":"2024-03-21T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/7f873feb-0e04-415c-8f03-b8a0e19f4453.mp3","mime_type":"audio/mpeg","size_in_bytes":17745243,"duration_in_seconds":738}]},{"id":"bdee39bc-79f5-45a8-ab0e-ec6e5b914476","title":"Episode 088: 🔥Youth Ministry Planning: Weekend Service vs. Midweek Program","url":"https://www.hybridministry.xyz/088","content_text":"⚡ [FREE] How to Film Messages⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\n🤔 What is the best day to meet with our youth group students\n🖐️I’m ranking my top 5 curriculum resources\n⚙️Finally, I’m going to share my top 3 interactive, and creative programming hacks\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/088\n\n//YOUTUBE VIDEO\nhttps://youtu.be/TTQXsananwI\n\nBEST TIME TO MEET?\n//SPORTS \u0026amp; EXTRA CURRICULARS\nhttp://www.hybridministry.xyz/087\n\nTEACHING\n//STUDENTS WANT OWNERSHIP \u0026amp; BELONGING\nhttps://www.youtube.com/watch?v=gqOPjD5hN-g\n\n//HYBRID STRATEGY\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//OPUS.PRO\nhttps://www.opus.pro/?via=a5d361\n\n1) CO-LEADER\nhttps://www.coleader.co/pricing\n\n2) YM360\nhttps://youthministry360.com/collections/sermon-series\n\n3) GROW CURRICULUM\nhttps://growcurriculum.org/\n\n4) XP3\nhttps://store.thinkorange.com/collections/xp3-license-category\n\n5) DYM LIBRARY\nhttps://www.downloadyouthministry.com\n\n//MEMBERSHIP PRICING\nhttps://www.dymmembership.com/pricing\n\n3 PROGRAMMING HACKS\n//USE SIDEKICK FOR INTERACTION!\nhttps://www.sidekick.tv/\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n📨 Full Proof Recruiting Email\nEMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Programming Your Youth Service\n00:54 The Pros and Cons of different Youth Group Meeting Days and Times\n05:04 Three Questions to Ask when deciding when to meet for Youth Group\n07:51 The Top 5 Youth Ministry Curriculum Resource Sites\n13:44 3 Creative Youth Group Programming Hacks\n\nTRANSCRIPT\n00;00;00;00 - 00;00;20;40\nNick Clason\nLast summer I had a leader say I thought that was a stupid idea. However, I later realized how genius it really was. What was it? I want you to stick around to the end, because this is actually one of my favorite youth group programing hacks. In addition to that, we're going to be talking about selecting the optimal youth.\n\n00;00;20;40 - 00;00;44;48\nNick Clason\nTime for you, your church and your youth group is at Wednesday night. Is it Sunday Night? Is it Sunday morning? Subscribe. If it's Wednesday night for you. Like if it's Sunday night and hey, hit the bell. If you have to be at your church on Sunday morning, I think that pretty much covers all of us. I also want to rank my top five five youth group curriculum providers and resources links down below in the show notes.\n\n00;00;44;50 - 00;01;10;49\nNick Clason\nAnd finally, I'm going to share with you my three favorite creative and potentially hybrid creative programing hacks. Welcome to the Hybrid Ministry show and the best time to meet. Like I remember when I started as a youth pastor, I was working at a church and I was inheriting a youth ministry that was run by volunteers. And so high school was on Tuesday night, middle school was on Wednesday night.\n\n00;01;10;49 - 00;01;31;23\nNick Clason\nAnd I met with my pastor early on, like my very first week on the job. And he told me, he said, Hey, listen, you can do whatever you want, which is an absolute dream for a youth pastor. But as a young youth pastor, the decision was actually agonizing. Do I meet Wednesday night? Do I keep meeting Tuesday night, which is when the high school are meeting?\n\n00;01;31;23 - 00;01;53;35\nNick Clason\nDo I switch to like a Sunday night vibe? And so Wednesday night, Sunday night, Sunday morning, like and I did have a Sunday morning component and so like you have to, you know, kind of navigate and know like what is going on within your church. But I had an advantage at that church because the youth ministry pretty much ran the place during midweek.\n\n00;01;53;49 - 00;02;21;05\nNick Clason\nThere was no midweek kids, kids ministry programing. Kids ministry did AWANA on Sunday night at like 4:15 or something. And it was kind of an odd time, which I did end up way down the road years later, jump into Sunday night. But early on I made a decision to just stick with Wednesday. So let's chat through the pros and cons of Wednesday night, Sunday night and Sunday morning, and then maybe another day of the week in there for you.\n\n00;02;21;10 - 00;02;42;41\nNick Clason\nBut the pro of of Wednesday night to me is probably your most traditional youth night. It's been a lot of churches, a lot of youth groups have done for years. And like down here where I live in DFW, Dallas, Fort Worth area a lot of churches do. Wednesday night and I came from Chicago. Not many churches did did Wednesday night.\n\n00;02;42;41 - 00;03;03;20\nNick Clason\nAnd that's just kind of a cultural thing, right? But the pro to me is it's like a midweek kind of jolt of energy, a mid-week connection point from if you're typically meeting on Sunday morning, you get back together in the middle of the week. That's helpful. The con of it, however, and we talked about it here in the last video, is youth sports and extracurricular activities.\n\n00;03;03;20 - 00;03;31;44\nNick Clason\nPeople are just getting busy. And so it makes attendance and it makes the accessibility, I believe, of a Wednesday night trickier, Sunday Night, however, the pro, I would say is probably one of the most unscheduled night for teens. Like more and more extracurricular activities, more and more sports are invading Sunday night, but it is probably the most free night that your teens have when you're looking at it from a vantage point of the majority of the availability.\n\n00;03;31;49 - 00;03;50;55\nNick Clason\nThe kind of it, however, is not only for you, but for you and your teens and your leaders. It makes for a long day. You were at church Sunday morning and you've got a little gap in the middle and then you have to come back. And that returning to church like that's that is always a hard hurdle to jump I’ve found.\n\n00;03;50;59 - 00;04;09;17\nNick Clason\nIf you have a kid who's not regularly planning on being at church, you say, hey, come back tonight, do like I got homework and all the things and families kind of have Sunday dinners. And so Sunday nights do tend to kind of make for a long day and then in a lot of our cases, we all have to be at church on Sunday morning.\n\n00;04;09;22 - 00;04;35;00\nNick Clason\nSome of us do our youth service on Sunday morning. Some of us have more of like a Sunday school kind of curriculum, them that we have to adhere to or carry out. The pro of Sunday morning is it's probably the easiest to gather crowd. You're going to have your most captive audience. In fact, in a video that I talked about, the decline of church attendance, most teens are attending church because they're coming with their parents.\n\n00;04;35;00 - 00;04;52;19\nNick Clason\nAnd so if their parents are coming to church, they're coming to church. And so Sunday morning is a great time for that to happen. The con of it is, while it may be the most captive audience, you may have the most amount of people the teenagers tend to be and feel and the environment just feels a little more tame.\n\n00;04;52;19 - 00;05;18;29\nNick Clason\nIt's not a youth ministry. It's more like we are a ministry of the overall church here on a Sunday morning. But when you're making these decisions, okay, because in my case, I was talking about when I started that job, I really could decide whatever I wanted. But in a lot of cases, you don't have that that luxury. And the reason might be because you're coming into a more established church, you're coming into a more established youth group.\n\n00;05;18;29 - 00;05;43;15\nNick Clason\nAnd so the other like three questions to ask in this setting are, number one, what is expected of you? For example, are you even allowed to not have Sunday morning as an option? Like what is the expectation of your church and do you have the freedom to pull certain programs, pull certain time slots that you meet? So you need to make sure you know that before you make a decision and get yourself potentially in trouble.\n\n00;05;43;20 - 00;06;13;35\nNick Clason\nQuestion number two is what's the rest of your church doing? For example, I went to a church and and my pastor told me that this is different. I had the the freedom to make this decision. I did not have to meet on Wednesday night and I made that decision. However, once programing started in the fall, I realized that I had made a pretty big mistake because the entire church, adults, kids, preschool, everyone came back to church on Wednesday night and the only group not there, the only group not meeting ended up being middle schoolers.\n\n00;06;13;35 - 00;06;34;06\nNick Clason\nAnd so I had parents of middle schoolers really, really upset because they felt like their kid was not being cared for and that their kid didn't matter. In the life cycle of the church. So what is the rest of your church doing? You need to weigh that out. And if the whole church coming together for midweek, then you probably should have something there for the youth as well.\n\n00;06;34;06 - 00;06;55;37\nNick Clason\nAnd the third question is where do you have natural momentum? Like I said, the church, I made a decision between Wednesday night and Tuesday night and all that. I ended up landing on Wednesday night, but then years later I switched over to Sunday night and I split apart middle school and I split apart high school. And when I did that, I pulled away a little bit of momentum as well.\n\n00;06;55;38 - 00;07;20;44\nNick Clason\nMiddle school was fine because it stayed on the night that it was on Wednesday night. But high school struggled because we tried to move on the Sunday night to become more adaptable to their schedules. However, at that church I was in, my students had become used to a certain rhythm and so moving, making that decision that made them have to adjust their schedule and adjust the way that they attached and that they connected to our church.\n\n00;07;20;48 - 00;07;46;22\nNick Clason\nAnd here's thing none of that matters, right? In your youth ministry. If you don't have students who feel connected and don't feel like they have a piece of ownership in helping growing your youth ministry into a vibrant community, which we talked about in a previous video, how to actually teach well, course you need those two components before your teaching is really going to matter.\n\n00;07;46;22 - 00;08;08;55\nNick Clason\nSo let's talk about the five best curriculum resource sites, which we talked about. Students want to feel a sense of ownership and they want to feel a sense of belonging. And those two things need to exist in your youth ministry before your teaching is really going to start to matter. Wherever teaching and youth ministry, they're not going anywhere.\n\n00;08;08;55 - 00;08;33;15\nNick Clason\nIt's part of what we do in youth ministry. And the fact is, you work too hard to let your messages die on your hard drive after you've delivered it to a full or maybe even potentially full or half full or less full or not as full as you'd like. Room of teenagers. And so that's why I recommend linked right here down below in description, my completely free hybrid strategy.\n\n00;08;33;15 - 00;08;53;22\nNick Clason\nIf you're a youth pastor, you need to start posting your entire full length messages to YouTube. And I hear you're thinking like, I don't have livestreaming capabilities. I don't have livestreaming equipment. Hey, listen, most youth ministries don't. I certainly don't. But what we do is we actually do a YouTube video, sit down direct to camera. Honestly, very similar to what you're probably watching here.\n\n00;08;53;27 - 00;09;14;23\nNick Clason\nYou can watch it on a phone, a tablet, TV, a computer, whatever it is, but you post a full length video to YouTube, you get it down to 10 to 15 minutes in length, post it. You can do some basic after editing if you like. If not, just post it on up there. But then what that does is it also helps give you an anchor for your social media curriculum.\n\n00;09;14;33 - 00;09;33;43\nNick Clason\nAnd so the message doesn't have to just die on a Wednesday night, on a Sunday night, on a Thursday night, whatever night of the week is your youth night, but it can live on in perpetuity. And as you teach certain series, you know how it is when it's like a students like I have a question about a particular topic and you just wrapped up a series, but they weren't there.\n\n00;09;33;48 - 00;09;51;04\nNick Clason\nNow guess what? You can share them that link and be like, Hey, I actually just talked about I'd love for you to take a watch and then let's get back together and let's, let's chat about it. But that, that bedrock of that YouTube video that can that sort of establishes the framework for all your social media throughout the week.\n\n00;09;51;04 - 00;10;12;20\nNick Clason\nYou can post fun content and you can also post teaching clips now because you have a fully filmed wide screen based video that you can then clip up. You can use a service like Opus AI or Opus.Pro link down below. Description Check that out if that’s something you want AI will clip up your messages for you and do all the editing.\n\n00;10;12;20 - 00;10;35;33\nNick Clason\nAnd it looks masterful. It looks it looks great. But let's talk about my five favorite curriculum resources. You may be creating your own curriculum as a youth pastor, but you don't have to. And if you don't have time for you don't want to do it, this these five resources will all save you tons of time. But they may not save you tons of money because they each have a different price tag attached to them.\n\n00;10;35;38 - 00;10;58;37\nNick Clason\nSo my number one favorite resource curriculum provider right now is coleader.co. That is from Download Youth Ministry and they have three sort of different tiers of billing. You can get a free version where they'll just give you access to it and you'll get 40 free credits to begin and to explore. The good thing about coleader is it plans your whole program.\n\n00;10;58;37 - 00;11;29;41\nNick Clason\nIt doesn't just give you a teaching script. Then they're premium version. It's about $249 a year billed annually, which breaks down to about $10 a week, again, including all of your programing and messages and songs and small group questions that gives you about 26 or so weeks of programing. So maybe this would be good if if you're doing like school year Wednesday night from like September through May, but you're not meeting in the summer and you have a lot of like gaps and Christmas parties and Thanksgivings off and stuff like that.\n\n00;11;29;46 - 00;11;49;45\nNick Clason\nAnd maybe you do actually teach some of your own content and you sort of supplement in there, but you need something to pull from when you're in a pinch. And then premium plus is about $399 a year. Billed annually breaks down to about $8 or so per week. And premium plus also gives you access to the new sidekick Beta, which is amazing.\n\n00;11;49;56 - 00;12;10;39\nNick Clason\nMy number two on the list is the YM 360 sermon library is just a website which has kind of like an ala carte vibe. Where you go, you can grab different lessons three and four week series that have been taught by and taught by different youth. Pastors usually break it down to about $35 per series. So check that out.\n\n00;12;10;39 - 00;12;38;33\nNick Clason\nLink down below in the description. My third favorite one is the Grow curriculum. And it is. It looks great this week. It is modern. Have full disclosure. I've never used it. Mostly price tag reasons. And in most churches that I’ve been at, we've had some other provider already. But I love the what they guys what the guys over at stuff you can use do what they stand for and so you can check that out link down below in the description.\n\n00;12;38;33 - 00;13;08;22\nNick Clason\nMy fourth is XP3, orange. It is probably the Cadillac of all youth ministry curriculums is also probably the most expensive on their website. Their annual license for it is anywhere from $449 a year all the way up to 2700 per year. And that's going to be based on your average youth group size. And then number five, my fifth resource is honestly just DYM library, similar to the YM360 model.\n\n00;13;08;33 - 00;13;27;23\nNick Clason\nYou can just go get a DYM membership. They've started at $12 a month, gold at $26.99 a month, and then gold plus at $40 a month. Gold plus gives you sidekick phone connections so you can scan the code on screen. Do live poll voting. One of my favorite hybrid ways to do youth ministry these days. But you can just hop on there.\n\n00;13;27;28 - 00;13;49;10\nNick Clason\nThey also gives you store credit when you have the membership. So whether you have a membership or not, you can ahead of time and you can find series there typically for anywhere from $5 to $12 per series for anywhere from like 3 to 4 week teaching series. So now here we are. What is my favorite youth group programing hack?\n\n00;13;49;15 - 00;14;05;24\nNick Clason\nWell, number one link the times that you meet by purpose, right? In a lot of cases, you may not be making a decision for youth ministry. You have like one singular time to me. Is it Wednesday? Is it Sunday? Right. Like you may already have to meet Sunday morning and then you're having to figure out when else to meet.\n\n00;14;05;28 - 00;14;24;59\nNick Clason\nAnd so instead of having to channel like supply curriculum for each and every one of those things, what we do in our current setting, I'll just tell you is Sunday morning is connect groups. And that's for the entire church adults, kids, students, everyone. And when I got here, we were like supplying curriculum for connect groups. And then on Wednesday nights we taught out of a different curriculum.\n\n00;14;25;13 - 00;14;50;10\nNick Clason\nAnd so on Wednesday nights now we teach a message and then on Sunday morning they discuss the message. We have more students on Sunday morning and a lot of our students on Sunday morning don't attend back over here on Wednesday night. So because we pre film our curriculum, we will play a little clip, a teaser, also a reminder for those students who did actually come on Wednesday night to help the Sunday morning people be able to have the discussion.\n\n00;14;50;15 - 00;15;11;12\nNick Clason\nAll of our leaders are able to then watch the videos in full to be able to teach the lesson. If they didn't make it on Wednesday night and you're able to have that discussion. But also, if you did come Wednesday Night, it doesn't feel like a retread or a repeat. I can't remember who said this, but I remember someone someone saying at a a conference is something like think about all the times you meet.\n\n00;15;11;12 - 00;15;37;35\nNick Clason\nIf you have especially in student ministry of like main church service, you have youth Sunday morning and then you have youth Wednesday Night. And if every-- if a student comes every single week, 52 different times per year, then that is 52 times that they are taught a sermon and challenged to make an adjustment in their life and change. That is another 52 times when they come to the Youth night that they are taught a sermon and challenged 52 different times to change.\n\n00;15;37;40 - 00;16;06;52\nNick Clason\nAnd then the third time they come to the youth other thing and they are challenged 52 different times per year and preach a sermon with some content and challenged to change their life. I don't do math on the fly very well, but that's like well over 150 times that they're supposed to do something different with their life. And just think that when you tie these to Wednesday night, Sunday morning, whatever your thing is, when you tie them together with purpose, if you have to have both meeting slots, that helps you, right?\n\n00;16;06;52 - 00;16;33;58\nNick Clason\nStreamline your teaching. But that's also helpful to the students. It's not a laziness thing, right? In my opinion. It's not like you're just trying to get out of doing more. It's stewarding your budget, but it's also helping like most like disciple your students. Because then when your teaching is in alignment, everything can be in alignment. Your social media for that week, whatever you taught on Wednesday, that's the topic on your your social media, that's a topic on all of your digital hybrid resources.\n\n00;16;34;03 - 00;16;55;42\nNick Clason\nRight? Number two, my favorite hack is interactive teaching. Let me just share with you right here on screen tonight. I am teaching live in the room at my church and we are in a series called How to use the Bible. And in that we have been giving them like, you know, reasons for why the Bible is reliable, reasons for why we can know that we can trust the Bible.\n\n00;16;55;47 - 00;17;19;41\nNick Clason\nBut then we're also like helping share them, like actual hands on tactical, like guides on how to use the Bible. But tonight I'm talking about filtering God's Word or filtering culture through the lens of God's Word in everything that we do. So what I am doing tonight is I'm starting out with a Pawn Stars video clip talking about someone who brought in a fake Babe Ruth baseball card.\n\n00;17;19;46 - 00;17;36;13\nNick Clason\nAnd then from there, I'm telling them the hook straight away. I'm like, Are you a Biblical Christian or are you a Cultural Christian? And then we have tables in our space. And so I'm letting them talk about the difference between a Biblical Christian and a Cultural Christian. And how can you tell me give them a few minutes to chat that out.\n\n00;17;36;18 - 00;17;59;10\nNick Clason\nThen I'm going to have a poll on the screen with Sidekick. We're asking them this question that says, Do we agree or disagree? Do we? Do we view everything in our life through a filter? Right? And then I'm going to give them three filters I view my life through Dad filter, Colts Fan filter, coffee filter, Shout out to coffee.\n\n00;17;59;10 - 00;18;23;51\nNick Clason\nMy brand new Valentine's gift, the Moca-master coffee maker first cup out of it this morning. Delicious. Ten out of ten would recommend. Then from there I am going to show them a picture of like a one of my kids watches for Christmas that they got. And talk about how scientists say that the same process that happens when you learn a new language is also what's happening when we're spending time on our screens.\n\n00;18;23;56 - 00;18;55;17\nNick Clason\nAnd then I'm going to give them the definition of a cultural Christian versus a biblical Christian. And then I'm going to build a poll asking them what their favorite drink is like caramel macchiato, coffee, chocolate, milk, and they're going to have a chance to vote on that. All the while, all of my notes are in a thing that we call digital notes, and we use the YouVersion Live events plan that is a completely free tool that you can use, but your church can set up live events and so kids can have their phones and they can be following along with the scriptures and taking notes.\n\n00;18;55;17 - 00;19;19;03\nNick Clason\nBut then we're going to take them to Daniel. Chapter one. I got one more poll in there from Sidekick. I got another turn n talk. I got a map of where they go from Babylon to to from from Jerusalem to Babylon. Let's see, then I got some reasons why you oppose the food in Daniel Chapter one. I say what scholars think the age of this Daniel was, which is 11 to 17.\n\n00;19;19;03 - 00;19;37;09\nNick Clason\nAnd so my question is, how does a teenage boy end up in a foreign land? His parents are likely killed and he's opposing the king. How do you think he did that? How does he have enough wisdom to know what to do and what to oppose? And then I'm going to bring a coffee pot on stage and talk about how what we put in the pod there is what we filter.\n\n00;19;37;09 - 00;19;57;18\nNick Clason\nWhat spits out right, is a true form of of Christianity or it's not. But the Bible has to be the filter through which we do that. But the only way that matters if we truly have a desire to follow Jesus. Now, I don't like my whole reason for sharing All that is simply just for you to see all the different like I have sent them off to, to take questions.\n\n00;19;57;18 - 00;20;26;54\nNick Clason\nAnd then we have digital notes for them to follow along with. And we have polls on the screen and then we have a break in between. My first part of my teaching and my last part of my teaching, which is my third hack, and that's the one the leader said. I thought that was the most stupid idea because what I would do at summer camp last year is I teach for a little bit, share a little story in opening illustration, and then I would open it to a question and then I'd send them off in their small groups right there in that space in audio auditorium style seating at camp and say, Find your small\n\n00;20;26;54 - 00;20;44;26\nNick Clason\ngroup and your small group leader and answer these two questions and it would break for 10 minutes. And he said, I thought we were going to lose them. Like I thought like, man, that's dumb. Like, we are going to lose. These kids are going to go crazy. But what it actually did was it helped us have longer sessions and deeper teaching because we gave a break.\n\n00;20;44;37 - 00;21;05;56\nNick Clason\nI wasn't just sitting and teaching for 20 straight minutes, 30 straight minutes, 40 heaven forbid, straight minutes, because I gave them a break and I let them contribute to the conversation, which is what Gen Z is looking to do. Right? And so that one of the challenges to good creative teaching, because like I said, we use tables in our space most Wednesday Nights.\n\n00;21;06;00 - 00;21;30;02\nNick Clason\nIt's one of the challenges to that right is navigating shared space, shared space in youth ministries, which is actually the next video it's going to be linked to right here on the screen. It’s a huge challenge and a problem facing youth pastors. How do you navigate it? What are best practices linked right here? Take a look at that, because we're here to try and make digital discipleship easy, possible and accessible.\n\n00;21;30;02 - 00;21;32;26\nNick Clason\nSo as always, stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] How to Film Messages⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🤔 What is the best day to meet with our youth group students\u003cbr\u003e\n🖐️I’m ranking my top 5 curriculum resources\u003cbr\u003e\n⚙️Finally, I’m going to share my top 3 interactive, and creative programming hacks\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/088\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/088\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/TTQXsananwI\" rel=\"nofollow\"\u003ehttps://youtu.be/TTQXsananwI\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBEST TIME TO MEET?\u003c/strong\u003e\u003cbr\u003e\n//SPORTS \u0026amp; EXTRA CURRICULARS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/087\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/087\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTEACHING\u003c/strong\u003e\u003cbr\u003e\n//STUDENTS WANT OWNERSHIP \u0026amp; BELONGING\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=gqOPjD5hN-g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=gqOPjD5hN-g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID STRATEGY\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OPUS.PRO\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e1) CO-LEADER\u003cbr\u003e\n\u003ca href=\"https://www.coleader.co/pricing\" rel=\"nofollow\"\u003ehttps://www.coleader.co/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e2) YM360\u003cbr\u003e\n\u003ca href=\"https://youthministry360.com/collections/sermon-series\" rel=\"nofollow\"\u003ehttps://youthministry360.com/collections/sermon-series\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e3) GROW CURRICULUM\u003cbr\u003e\n\u003ca href=\"https://growcurriculum.org/\" rel=\"nofollow\"\u003ehttps://growcurriculum.org/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e4) XP3\u003cbr\u003e\n\u003ca href=\"https://store.thinkorange.com/collections/xp3-license-category\" rel=\"nofollow\"\u003ehttps://store.thinkorange.com/collections/xp3-license-category\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e5) DYM LIBRARY\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MEMBERSHIP PRICING\u003cbr\u003e\n\u003ca href=\"https://www.dymmembership.com/pricing\" rel=\"nofollow\"\u003ehttps://www.dymmembership.com/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e3 PROGRAMMING HACKS\u003c/strong\u003e\u003cbr\u003e\n//USE SIDEKICK FOR INTERACTION!\u003cbr\u003e\n\u003ca href=\"https://www.sidekick.tv/\" rel=\"nofollow\"\u003ehttps://www.sidekick.tv/\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📨 \u003cstrong\u003eFull Proof Recruiting Email\u003c/strong\u003e\u003cbr\u003e\nEMAIL: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Programming Your Youth Service\u003cbr\u003e\n00:54 The Pros and Cons of different Youth Group Meeting Days and Times\u003cbr\u003e\n05:04 Three Questions to Ask when deciding when to meet for Youth Group\u003cbr\u003e\n07:51 The Top 5 Youth Ministry Curriculum Resource Sites\u003cbr\u003e\n13:44 3 Creative Youth Group Programming Hacks\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00;00;00;00 - 00;00;20;40\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLast summer I had a leader say I thought that was a stupid idea. However, I later realized how genius it really was. What was it? I want you to stick around to the end, because this is actually one of my favorite youth group programing hacks. In addition to that, we\u0026#39;re going to be talking about selecting the optimal youth.\u003c/p\u003e\n\n\u003cp\u003e00;00;20;40 - 00;00;44;48\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTime for you, your church and your youth group is at Wednesday night. Is it Sunday Night? Is it Sunday morning? Subscribe. If it\u0026#39;s Wednesday night for you. Like if it\u0026#39;s Sunday night and hey, hit the bell. If you have to be at your church on Sunday morning, I think that pretty much covers all of us. I also want to rank my top five five youth group curriculum providers and resources links down below in the show notes.\u003c/p\u003e\n\n\u003cp\u003e00;00;44;50 - 00;01;10;49\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd finally, I\u0026#39;m going to share with you my three favorite creative and potentially hybrid creative programing hacks. Welcome to the Hybrid Ministry show and the best time to meet. Like I remember when I started as a youth pastor, I was working at a church and I was inheriting a youth ministry that was run by volunteers. And so high school was on Tuesday night, middle school was on Wednesday night.\u003c/p\u003e\n\n\u003cp\u003e00;01;10;49 - 00;01;31;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I met with my pastor early on, like my very first week on the job. And he told me, he said, Hey, listen, you can do whatever you want, which is an absolute dream for a youth pastor. But as a young youth pastor, the decision was actually agonizing. Do I meet Wednesday night? Do I keep meeting Tuesday night, which is when the high school are meeting?\u003c/p\u003e\n\n\u003cp\u003e00;01;31;23 - 00;01;53;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDo I switch to like a Sunday night vibe? And so Wednesday night, Sunday night, Sunday morning, like and I did have a Sunday morning component and so like you have to, you know, kind of navigate and know like what is going on within your church. But I had an advantage at that church because the youth ministry pretty much ran the place during midweek.\u003c/p\u003e\n\n\u003cp\u003e00;01;53;49 - 00;02;21;05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThere was no midweek kids, kids ministry programing. Kids ministry did AWANA on Sunday night at like 4:15 or something. And it was kind of an odd time, which I did end up way down the road years later, jump into Sunday night. But early on I made a decision to just stick with Wednesday. So let\u0026#39;s chat through the pros and cons of Wednesday night, Sunday night and Sunday morning, and then maybe another day of the week in there for you.\u003c/p\u003e\n\n\u003cp\u003e00;02;21;10 - 00;02;42;41\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut the pro of of Wednesday night to me is probably your most traditional youth night. It\u0026#39;s been a lot of churches, a lot of youth groups have done for years. And like down here where I live in DFW, Dallas, Fort Worth area a lot of churches do. Wednesday night and I came from Chicago. Not many churches did did Wednesday night.\u003c/p\u003e\n\n\u003cp\u003e00;02;42;41 - 00;03;03;20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s just kind of a cultural thing, right? But the pro to me is it\u0026#39;s like a midweek kind of jolt of energy, a mid-week connection point from if you\u0026#39;re typically meeting on Sunday morning, you get back together in the middle of the week. That\u0026#39;s helpful. The con of it, however, and we talked about it here in the last video, is youth sports and extracurricular activities.\u003c/p\u003e\n\n\u003cp\u003e00;03;03;20 - 00;03;31;44\u003cbr\u003e\nNick Clason\u003cbr\u003e\nPeople are just getting busy. And so it makes attendance and it makes the accessibility, I believe, of a Wednesday night trickier, Sunday Night, however, the pro, I would say is probably one of the most unscheduled night for teens. Like more and more extracurricular activities, more and more sports are invading Sunday night, but it is probably the most free night that your teens have when you\u0026#39;re looking at it from a vantage point of the majority of the availability.\u003c/p\u003e\n\n\u003cp\u003e00;03;31;49 - 00;03;50;55\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe kind of it, however, is not only for you, but for you and your teens and your leaders. It makes for a long day. You were at church Sunday morning and you\u0026#39;ve got a little gap in the middle and then you have to come back. And that returning to church like that\u0026#39;s that is always a hard hurdle to jump I’ve found.\u003c/p\u003e\n\n\u003cp\u003e00;03;50;59 - 00;04;09;17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you have a kid who\u0026#39;s not regularly planning on being at church, you say, hey, come back tonight, do like I got homework and all the things and families kind of have Sunday dinners. And so Sunday nights do tend to kind of make for a long day and then in a lot of our cases, we all have to be at church on Sunday morning.\u003c/p\u003e\n\n\u003cp\u003e00;04;09;22 - 00;04;35;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSome of us do our youth service on Sunday morning. Some of us have more of like a Sunday school kind of curriculum, them that we have to adhere to or carry out. The pro of Sunday morning is it\u0026#39;s probably the easiest to gather crowd. You\u0026#39;re going to have your most captive audience. In fact, in a video that I talked about, the decline of church attendance, most teens are attending church because they\u0026#39;re coming with their parents.\u003c/p\u003e\n\n\u003cp\u003e00;04;35;00 - 00;04;52;19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so if their parents are coming to church, they\u0026#39;re coming to church. And so Sunday morning is a great time for that to happen. The con of it is, while it may be the most captive audience, you may have the most amount of people the teenagers tend to be and feel and the environment just feels a little more tame.\u003c/p\u003e\n\n\u003cp\u003e00;04;52;19 - 00;05;18;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s not a youth ministry. It\u0026#39;s more like we are a ministry of the overall church here on a Sunday morning. But when you\u0026#39;re making these decisions, okay, because in my case, I was talking about when I started that job, I really could decide whatever I wanted. But in a lot of cases, you don\u0026#39;t have that that luxury. And the reason might be because you\u0026#39;re coming into a more established church, you\u0026#39;re coming into a more established youth group.\u003c/p\u003e\n\n\u003cp\u003e00;05;18;29 - 00;05;43;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so the other like three questions to ask in this setting are, number one, what is expected of you? For example, are you even allowed to not have Sunday morning as an option? Like what is the expectation of your church and do you have the freedom to pull certain programs, pull certain time slots that you meet? So you need to make sure you know that before you make a decision and get yourself potentially in trouble.\u003c/p\u003e\n\n\u003cp\u003e00;05;43;20 - 00;06;13;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nQuestion number two is what\u0026#39;s the rest of your church doing? For example, I went to a church and and my pastor told me that this is different. I had the the freedom to make this decision. I did not have to meet on Wednesday night and I made that decision. However, once programing started in the fall, I realized that I had made a pretty big mistake because the entire church, adults, kids, preschool, everyone came back to church on Wednesday night and the only group not there, the only group not meeting ended up being middle schoolers.\u003c/p\u003e\n\n\u003cp\u003e00;06;13;35 - 00;06;34;06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I had parents of middle schoolers really, really upset because they felt like their kid was not being cared for and that their kid didn\u0026#39;t matter. In the life cycle of the church. So what is the rest of your church doing? You need to weigh that out. And if the whole church coming together for midweek, then you probably should have something there for the youth as well.\u003c/p\u003e\n\n\u003cp\u003e00;06;34;06 - 00;06;55;37\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd the third question is where do you have natural momentum? Like I said, the church, I made a decision between Wednesday night and Tuesday night and all that. I ended up landing on Wednesday night, but then years later I switched over to Sunday night and I split apart middle school and I split apart high school. And when I did that, I pulled away a little bit of momentum as well.\u003c/p\u003e\n\n\u003cp\u003e00;06;55;38 - 00;07;20;44\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMiddle school was fine because it stayed on the night that it was on Wednesday night. But high school struggled because we tried to move on the Sunday night to become more adaptable to their schedules. However, at that church I was in, my students had become used to a certain rhythm and so moving, making that decision that made them have to adjust their schedule and adjust the way that they attached and that they connected to our church.\u003c/p\u003e\n\n\u003cp\u003e00;07;20;48 - 00;07;46;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd here\u0026#39;s thing none of that matters, right? In your youth ministry. If you don\u0026#39;t have students who feel connected and don\u0026#39;t feel like they have a piece of ownership in helping growing your youth ministry into a vibrant community, which we talked about in a previous video, how to actually teach well, course you need those two components before your teaching is really going to matter.\u003c/p\u003e\n\n\u003cp\u003e00;07;46;22 - 00;08;08;55\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo let\u0026#39;s talk about the five best curriculum resource sites, which we talked about. Students want to feel a sense of ownership and they want to feel a sense of belonging. And those two things need to exist in your youth ministry before your teaching is really going to start to matter. Wherever teaching and youth ministry, they\u0026#39;re not going anywhere.\u003c/p\u003e\n\n\u003cp\u003e00;08;08;55 - 00;08;33;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s part of what we do in youth ministry. And the fact is, you work too hard to let your messages die on your hard drive after you\u0026#39;ve delivered it to a full or maybe even potentially full or half full or less full or not as full as you\u0026#39;d like. Room of teenagers. And so that\u0026#39;s why I recommend linked right here down below in description, my completely free hybrid strategy.\u003c/p\u003e\n\n\u003cp\u003e00;08;33;15 - 00;08;53;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re a youth pastor, you need to start posting your entire full length messages to YouTube. And I hear you\u0026#39;re thinking like, I don\u0026#39;t have livestreaming capabilities. I don\u0026#39;t have livestreaming equipment. Hey, listen, most youth ministries don\u0026#39;t. I certainly don\u0026#39;t. But what we do is we actually do a YouTube video, sit down direct to camera. Honestly, very similar to what you\u0026#39;re probably watching here.\u003c/p\u003e\n\n\u003cp\u003e00;08;53;27 - 00;09;14;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can watch it on a phone, a tablet, TV, a computer, whatever it is, but you post a full length video to YouTube, you get it down to 10 to 15 minutes in length, post it. You can do some basic after editing if you like. If not, just post it on up there. But then what that does is it also helps give you an anchor for your social media curriculum.\u003c/p\u003e\n\n\u003cp\u003e00;09;14;33 - 00;09;33;43\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so the message doesn\u0026#39;t have to just die on a Wednesday night, on a Sunday night, on a Thursday night, whatever night of the week is your youth night, but it can live on in perpetuity. And as you teach certain series, you know how it is when it\u0026#39;s like a students like I have a question about a particular topic and you just wrapped up a series, but they weren\u0026#39;t there.\u003c/p\u003e\n\n\u003cp\u003e00;09;33;48 - 00;09;51;04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow guess what? You can share them that link and be like, Hey, I actually just talked about I\u0026#39;d love for you to take a watch and then let\u0026#39;s get back together and let\u0026#39;s, let\u0026#39;s chat about it. But that, that bedrock of that YouTube video that can that sort of establishes the framework for all your social media throughout the week.\u003c/p\u003e\n\n\u003cp\u003e00;09;51;04 - 00;10;12;20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can post fun content and you can also post teaching clips now because you have a fully filmed wide screen based video that you can then clip up. You can use a service like Opus AI or Opus.Pro link down below. Description Check that out if that’s something you want AI will clip up your messages for you and do all the editing.\u003c/p\u003e\n\n\u003cp\u003e00;10;12;20 - 00;10;35;33\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd it looks masterful. It looks it looks great. But let\u0026#39;s talk about my five favorite curriculum resources. You may be creating your own curriculum as a youth pastor, but you don\u0026#39;t have to. And if you don\u0026#39;t have time for you don\u0026#39;t want to do it, this these five resources will all save you tons of time. But they may not save you tons of money because they each have a different price tag attached to them.\u003c/p\u003e\n\n\u003cp\u003e00;10;35;38 - 00;10;58;37\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo my number one favorite resource curriculum provider right now is coleader.co. That is from Download Youth Ministry and they have three sort of different tiers of billing. You can get a free version where they\u0026#39;ll just give you access to it and you\u0026#39;ll get 40 free credits to begin and to explore. The good thing about coleader is it plans your whole program.\u003c/p\u003e\n\n\u003cp\u003e00;10;58;37 - 00;11;29;41\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt doesn\u0026#39;t just give you a teaching script. Then they\u0026#39;re premium version. It\u0026#39;s about $249 a year billed annually, which breaks down to about $10 a week, again, including all of your programing and messages and songs and small group questions that gives you about 26 or so weeks of programing. So maybe this would be good if if you\u0026#39;re doing like school year Wednesday night from like September through May, but you\u0026#39;re not meeting in the summer and you have a lot of like gaps and Christmas parties and Thanksgivings off and stuff like that.\u003c/p\u003e\n\n\u003cp\u003e00;11;29;46 - 00;11;49;45\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd maybe you do actually teach some of your own content and you sort of supplement in there, but you need something to pull from when you\u0026#39;re in a pinch. And then premium plus is about $399 a year. Billed annually breaks down to about $8 or so per week. And premium plus also gives you access to the new sidekick Beta, which is amazing.\u003c/p\u003e\n\n\u003cp\u003e00;11;49;56 - 00;12;10;39\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMy number two on the list is the YM 360 sermon library is just a website which has kind of like an ala carte vibe. Where you go, you can grab different lessons three and four week series that have been taught by and taught by different youth. Pastors usually break it down to about $35 per series. So check that out.\u003c/p\u003e\n\n\u003cp\u003e00;12;10;39 - 00;12;38;33\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLink down below in the description. My third favorite one is the Grow curriculum. And it is. It looks great this week. It is modern. Have full disclosure. I\u0026#39;ve never used it. Mostly price tag reasons. And in most churches that I’ve been at, we\u0026#39;ve had some other provider already. But I love the what they guys what the guys over at stuff you can use do what they stand for and so you can check that out link down below in the description.\u003c/p\u003e\n\n\u003cp\u003e00;12;38;33 - 00;13;08;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMy fourth is XP3, orange. It is probably the Cadillac of all youth ministry curriculums is also probably the most expensive on their website. Their annual license for it is anywhere from $449 a year all the way up to 2700 per year. And that\u0026#39;s going to be based on your average youth group size. And then number five, my fifth resource is honestly just DYM library, similar to the YM360 model.\u003c/p\u003e\n\n\u003cp\u003e00;13;08;33 - 00;13;27;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can just go get a DYM membership. They\u0026#39;ve started at $12 a month, gold at $26.99 a month, and then gold plus at $40 a month. Gold plus gives you sidekick phone connections so you can scan the code on screen. Do live poll voting. One of my favorite hybrid ways to do youth ministry these days. But you can just hop on there.\u003c/p\u003e\n\n\u003cp\u003e00;13;27;28 - 00;13;49;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey also gives you store credit when you have the membership. So whether you have a membership or not, you can ahead of time and you can find series there typically for anywhere from $5 to $12 per series for anywhere from like 3 to 4 week teaching series. So now here we are. What is my favorite youth group programing hack?\u003c/p\u003e\n\n\u003cp\u003e00;13;49;15 - 00;14;05;24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, number one link the times that you meet by purpose, right? In a lot of cases, you may not be making a decision for youth ministry. You have like one singular time to me. Is it Wednesday? Is it Sunday? Right. Like you may already have to meet Sunday morning and then you\u0026#39;re having to figure out when else to meet.\u003c/p\u003e\n\n\u003cp\u003e00;14;05;28 - 00;14;24;59\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so instead of having to channel like supply curriculum for each and every one of those things, what we do in our current setting, I\u0026#39;ll just tell you is Sunday morning is connect groups. And that\u0026#39;s for the entire church adults, kids, students, everyone. And when I got here, we were like supplying curriculum for connect groups. And then on Wednesday nights we taught out of a different curriculum.\u003c/p\u003e\n\n\u003cp\u003e00;14;25;13 - 00;14;50;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so on Wednesday nights now we teach a message and then on Sunday morning they discuss the message. We have more students on Sunday morning and a lot of our students on Sunday morning don\u0026#39;t attend back over here on Wednesday night. So because we pre film our curriculum, we will play a little clip, a teaser, also a reminder for those students who did actually come on Wednesday night to help the Sunday morning people be able to have the discussion.\u003c/p\u003e\n\n\u003cp\u003e00;14;50;15 - 00;15;11;12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAll of our leaders are able to then watch the videos in full to be able to teach the lesson. If they didn\u0026#39;t make it on Wednesday night and you\u0026#39;re able to have that discussion. But also, if you did come Wednesday Night, it doesn\u0026#39;t feel like a retread or a repeat. I can\u0026#39;t remember who said this, but I remember someone someone saying at a a conference is something like think about all the times you meet.\u003c/p\u003e\n\n\u003cp\u003e00;15;11;12 - 00;15;37;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you have especially in student ministry of like main church service, you have youth Sunday morning and then you have youth Wednesday Night. And if every-- if a student comes every single week, 52 different times per year, then that is 52 times that they are taught a sermon and challenged to make an adjustment in their life and change. That is another 52 times when they come to the Youth night that they are taught a sermon and challenged 52 different times to change.\u003c/p\u003e\n\n\u003cp\u003e00;15;37;40 - 00;16;06;52\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then the third time they come to the youth other thing and they are challenged 52 different times per year and preach a sermon with some content and challenged to change their life. I don\u0026#39;t do math on the fly very well, but that\u0026#39;s like well over 150 times that they\u0026#39;re supposed to do something different with their life. And just think that when you tie these to Wednesday night, Sunday morning, whatever your thing is, when you tie them together with purpose, if you have to have both meeting slots, that helps you, right?\u003c/p\u003e\n\n\u003cp\u003e00;16;06;52 - 00;16;33;58\u003cbr\u003e\nNick Clason\u003cbr\u003e\nStreamline your teaching. But that\u0026#39;s also helpful to the students. It\u0026#39;s not a laziness thing, right? In my opinion. It\u0026#39;s not like you\u0026#39;re just trying to get out of doing more. It\u0026#39;s stewarding your budget, but it\u0026#39;s also helping like most like disciple your students. Because then when your teaching is in alignment, everything can be in alignment. Your social media for that week, whatever you taught on Wednesday, that\u0026#39;s the topic on your your social media, that\u0026#39;s a topic on all of your digital hybrid resources.\u003c/p\u003e\n\n\u003cp\u003e00;16;34;03 - 00;16;55;42\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight? Number two, my favorite hack is interactive teaching. Let me just share with you right here on screen tonight. I am teaching live in the room at my church and we are in a series called How to use the Bible. And in that we have been giving them like, you know, reasons for why the Bible is reliable, reasons for why we can know that we can trust the Bible.\u003c/p\u003e\n\n\u003cp\u003e00;16;55;47 - 00;17;19;41\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then we\u0026#39;re also like helping share them, like actual hands on tactical, like guides on how to use the Bible. But tonight I\u0026#39;m talking about filtering God\u0026#39;s Word or filtering culture through the lens of God\u0026#39;s Word in everything that we do. So what I am doing tonight is I\u0026#39;m starting out with a Pawn Stars video clip talking about someone who brought in a fake Babe Ruth baseball card.\u003c/p\u003e\n\n\u003cp\u003e00;17;19;46 - 00;17;36;13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then from there, I\u0026#39;m telling them the hook straight away. I\u0026#39;m like, Are you a Biblical Christian or are you a Cultural Christian? And then we have tables in our space. And so I\u0026#39;m letting them talk about the difference between a Biblical Christian and a Cultural Christian. And how can you tell me give them a few minutes to chat that out.\u003c/p\u003e\n\n\u003cp\u003e00;17;36;18 - 00;17;59;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThen I\u0026#39;m going to have a poll on the screen with Sidekick. We\u0026#39;re asking them this question that says, Do we agree or disagree? Do we? Do we view everything in our life through a filter? Right? And then I\u0026#39;m going to give them three filters I view my life through Dad filter, Colts Fan filter, coffee filter, Shout out to coffee.\u003c/p\u003e\n\n\u003cp\u003e00;17;59;10 - 00;18;23;51\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMy brand new Valentine\u0026#39;s gift, the Moca-master coffee maker first cup out of it this morning. Delicious. Ten out of ten would recommend. Then from there I am going to show them a picture of like a one of my kids watches for Christmas that they got. And talk about how scientists say that the same process that happens when you learn a new language is also what\u0026#39;s happening when we\u0026#39;re spending time on our screens.\u003c/p\u003e\n\n\u003cp\u003e00;18;23;56 - 00;18;55;17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then I\u0026#39;m going to give them the definition of a cultural Christian versus a biblical Christian. And then I\u0026#39;m going to build a poll asking them what their favorite drink is like caramel macchiato, coffee, chocolate, milk, and they\u0026#39;re going to have a chance to vote on that. All the while, all of my notes are in a thing that we call digital notes, and we use the YouVersion Live events plan that is a completely free tool that you can use, but your church can set up live events and so kids can have their phones and they can be following along with the scriptures and taking notes.\u003c/p\u003e\n\n\u003cp\u003e00;18;55;17 - 00;19;19;03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then we\u0026#39;re going to take them to Daniel. Chapter one. I got one more poll in there from Sidekick. I got another turn n talk. I got a map of where they go from Babylon to to from from Jerusalem to Babylon. Let\u0026#39;s see, then I got some reasons why you oppose the food in Daniel Chapter one. I say what scholars think the age of this Daniel was, which is 11 to 17.\u003c/p\u003e\n\n\u003cp\u003e00;19;19;03 - 00;19;37;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so my question is, how does a teenage boy end up in a foreign land? His parents are likely killed and he\u0026#39;s opposing the king. How do you think he did that? How does he have enough wisdom to know what to do and what to oppose? And then I\u0026#39;m going to bring a coffee pot on stage and talk about how what we put in the pod there is what we filter.\u003c/p\u003e\n\n\u003cp\u003e00;19;37;09 - 00;19;57;18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat spits out right, is a true form of of Christianity or it\u0026#39;s not. But the Bible has to be the filter through which we do that. But the only way that matters if we truly have a desire to follow Jesus. Now, I don\u0026#39;t like my whole reason for sharing All that is simply just for you to see all the different like I have sent them off to, to take questions.\u003c/p\u003e\n\n\u003cp\u003e00;19;57;18 - 00;20;26;54\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then we have digital notes for them to follow along with. And we have polls on the screen and then we have a break in between. My first part of my teaching and my last part of my teaching, which is my third hack, and that\u0026#39;s the one the leader said. I thought that was the most stupid idea because what I would do at summer camp last year is I teach for a little bit, share a little story in opening illustration, and then I would open it to a question and then I\u0026#39;d send them off in their small groups right there in that space in audio auditorium style seating at camp and say, Find your small\u003c/p\u003e\n\n\u003cp\u003e00;20;26;54 - 00;20;44;26\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngroup and your small group leader and answer these two questions and it would break for 10 minutes. And he said, I thought we were going to lose them. Like I thought like, man, that\u0026#39;s dumb. Like, we are going to lose. These kids are going to go crazy. But what it actually did was it helped us have longer sessions and deeper teaching because we gave a break.\u003c/p\u003e\n\n\u003cp\u003e00;20;44;37 - 00;21;05;56\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI wasn\u0026#39;t just sitting and teaching for 20 straight minutes, 30 straight minutes, 40 heaven forbid, straight minutes, because I gave them a break and I let them contribute to the conversation, which is what Gen Z is looking to do. Right? And so that one of the challenges to good creative teaching, because like I said, we use tables in our space most Wednesday Nights.\u003c/p\u003e\n\n\u003cp\u003e00;21;06;00 - 00;21;30;02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s one of the challenges to that right is navigating shared space, shared space in youth ministries, which is actually the next video it\u0026#39;s going to be linked to right here on the screen. It’s a huge challenge and a problem facing youth pastors. How do you navigate it? What are best practices linked right here? Take a look at that, because we\u0026#39;re here to try and make digital discipleship easy, possible and accessible.\u003c/p\u003e\n\n\u003cp\u003e00;21;30;02 - 00;21;32;26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo as always, stay hybrid.\u003c/p\u003e","summary":"🤔 What is the best day to meet with our youth group students\r\n🖐️I’m ranking my top 5 curriculum resources\r\n⚙️Finally, I’m going to share my top 3 interactive, and creative programming hacks","date_published":"2024-03-14T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/bdee39bc-79f5-45a8-ab0e-ec6e5b914476.mp3","mime_type":"audio/mpeg","size_in_bytes":31031362,"duration_in_seconds":1292}]},{"id":"2dd73968-325f-4369-a1c0-bd2b29ca386b","title":"Episode 087: ✌️The Two Biggest Enemies to Youth Groups","url":"https://www.hybridministry.xyz/087","content_text":"⚡ [FREE] Hybrid Strategy Guide⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n======================================\nDESCRIPTION\n🏅Travel Sports and Youth Group. They have been the bain of youth pastor’s existence for years.\n🗓️What if they don’t have to be the enemy?\n🥱What about Youth Group Kids who exhibit complacency?\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/087\n\n//YOUTUBE VIDEO\nhttps://youtu.be/HV6V1GbWEvU\n\n//FREE EBOOK STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nYOUR MESSAGES ARE BORING\n//https://www.youtube.com/watch?v=gqOPjD5hN-g\u0026amp;t=8s\n\nSTOP IGNORING SOCIAL MEDIA\n//https://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=390s\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 The Two Biggest Enemies to your Youth Ministry\n01:46 Extra Curriculuars are Killing my Attendance\n05:15 Complancey is also killing my youth group\n08:04 The Suprising Solution to Youth Sports and Complacency in your Youth Group\n\nTRANSCRIPT\n00;00;00;00 - 00;00;32;17\nNick Clason\nThe two biggest enemies in youth ministry are extracurricular activities and the complacent attitude of your students. Tell me if you've heard this before. Tuesday night is karate so that kid can't come on Tuesdays. If that's when you had youth group and then Wednesday nights is when you have show choir. Thursday night, that same kid also has karate. And of course, you can't do Friday night because that's when the football games are like if you've been in that position.\n\n00;00;32;22 - 00;00;53;10\nNick Clason\nGive me a subscribe. If you've had to navigate when you meet for youth night and turn the bell on for good measure because we're starting a brand new playlist exploring all the different issues of youth ministry, and one of them is scheduling. Like how do you schedule around students and their extracurricular activities? What in the world should we meet?\n\n00;00;53;15 - 00;01;17;43\nNick Clason\nThey're so busy and it almost makes it feel like extracurricular travel, sports, school sports are the enemy. And here’s the fact even when they do show up in the room, you might be so boring that they're not really willing to make your thing a priority. In fact, we have a video right here where we explore all of that and how you can make your youth ministry one of belonging and purpose and serving.\n\n00;01;17;50 - 00;01;43;18\nNick Clason\nBut I just had a student the other day say, Hey, listen, I just got so much going on. Sometimes student ministry, it just it doesn't make the cut. And unashamedly that was a text that they sent. And so if the two biggest enemies are travel sports and complacency, I want to challenge you to stick around to the very end of this video because I have a solution for each of those two things extracurriculars and complacency.\n\n00;01;43;33 - 00;02;11;00\nNick Clason\nWelcome to the High Road Ministry show The Year was 2012 brand new youth Pastor right here. And there were literally three students in my student ministry starting out, one by the name of Brandon, who didn't last very long, one by the name of Megan and then one by the name of Sabrina and Megan and all her friends. And she brought a lot of her friends to youth group.\n\n00;02;11;00 - 00;02;31;58\nNick Clason\nSo this kind of mattered because she could bring two or three or four different friends with her to youth group. They had show choir and met every single Wednesday night. And so that made Wednesday nights a really tricky night to do youth ministry. But Brandon, the only other boy in the youth ministry, had Tuesday night and Thursday night karate.\n\n00;02;32;03 - 00;02;58;34\nNick Clason\nAnd then of course, Friday nights are like the football game. Like for most towns USA, that's when the high school team is playing its football game. So that really left us with Monday night as an option, which for I can't remember why, but for whatever reason it really wasn't an option. And so I had no idea like what am I supposed to do in to, to make matters worse, I had three kids, so if I choose Wednesday, I lose Megan and all her friends.\n\n00;02;58;34 - 00;03;21;41\nNick Clason\nIf I choose to, their Thursday, I lose Brandon over to karate. And then the group of three, that's 33% of my students. So like, when am I supposed to plan to do this? I had another student one year who missed summer camp due to a baseball tournament. And then I remember he came up to me after we got back.\n\n00;03;21;41 - 00;03;41;49\nNick Clason\nHis brother went and all his friends went and so he was at the recap of camp and we shared the recap video and all the students had all their energy and and his tournament had gotten rained out while we were gone. And he came up to me and he said, Next year I'm going to camp no matter what you see.\n\n00;03;41;49 - 00;04;08;43\nNick Clason\nHere's what happens once you create some sort of an environment where a student actually wants to be a part and actually wants to belong, it can be a game changer. But the fact of the matter is, especially when you're just getting started out, what do you do when they don't even know you in their thing, their show choir, their karate, their baseball, their basketball, their football, their you fill in the blank, whatever it is.\n\n00;04;08;48 - 00;04;31;46\nNick Clason\nWhat happens when that thing is actually providing more of a place of belonging and more of a place of community than your church? It makes it difficult and honestly, you want to compete with it. You want it to be you want church, you want youth group to be providing more of a place of belonging, more of a place of community.\n\n00;04;31;51 - 00;04;55;39\nNick Clason\nBut in the life of that student, let's be honest, it really isn't. It's not really providing a place of belonging more than their sport. And so one of the challenges is you are trying to compete with something that is like family to them and you want them to come to something that's already a probably not feeling a little bit like family to them.\n\n00;04;55;44 - 00;05;22;28\nNick Clason\nAnd then B is adding another thing onto their already busy plate of calendaring and activities and things that they have to be committed to doing. And so what do we do about youth sports? Listen, I got an idea. Just hang on. What do you do about complacency? Like you've been there, right, where you have kids, Church kids, non church kids, whatever the case might be.\n\n00;05;22;28 - 00;05;41;52\nNick Clason\nAnd they really like they don't want to be there like you. Like the archetype of student I'm thinking of is the junior in high school comes to youth group hood on air pods in back row. They're just not interested. Like you get up, you got a game, They don't care about the game. You get up, you got a cute video.\n\n00;05;41;52 - 00;06;01;46\nNick Clason\nThey don't care about the cute video. You see them saying like, how do you reach that kid? And in most cases, that kid is his heart's definitely not in to youth group. And there's a lot of factors for that, one of which might be his level or feeling of belonging. And it doesn't have to just be a him.\n\n00;06;01;46 - 00;06;25;02\nNick Clason\nIt could be her, right? But we're we're using a certain archetype, and so we'll just keep using that junior boy student with the AirPods in as an example. But nothing's changing. Like just because you have a game, just because you have a cool message, just because you have clever announcements, none of those things are reaching them because he's complacent.\n\n00;06;25;02 - 00;06;55;47\nNick Clason\nHe's he's not or she's not into whatever you have doing. They're honestly they're being forced to be at church. And here's the thing. That is a really tough pill for us to swallow. Sometimes as youth pastors, is students physical attendance in the room Does not equal an our authentic heart level buy in of what's going on, not only in youth group, but frankly, in faith as it pertains to their relationship with God.\n\n00;06;55;52 - 00;07;17;22\nNick Clason\nBecause you don't want to just go after their physical attendance, you know what I'm saying? Their physical attendance is not the goal, only their heart being bought into it. Their heart being bought into it is the goal. And so you might be asking, Well, how do I chaste their heart? That's a great question. And in a lot of cases you don't.\n\n00;07;17;27 - 00;07;45;09\nNick Clason\nThat's the Holy Spirit's role in their life. So you can pray for them and you can try to program creatively in such a way that that they find that and you can try to develop a type of community that's authentic and real and raw that most Gen Z, most Gen Alpha students are actually looking for and that community can take root and that student's life so that they belong to their group before they really truly start to exhibit elements of belief.\n\n00;07;45;14 - 00;08;13;59\nNick Clason\nBut you can't change their heart. You know that that's the Holy Spirit shop. But just like travel sports and now with an attitude of complacency or just a bad attitude in general, I do have two ideas that I think can change the game in both of those arenas, and we're going to hit that in the next section. So my idea for travel sports and my idea for a complacent attitude is actually one in the same.\n\n00;08;14;04 - 00;08;45;58\nNick Clason\nAnd the idea, of course, is to try to go hybrid. Now, listen, you're like, dude, you're the hybrid ministry podcast. Of course you're thinking that. And yeah, I am. But I have detailed an outline for you in my 100% completely free e-book. It's basically my Nick Clason and the church I'm at now Strategy Guide for Social Media. And it's twofold and the two fold, they actually hit both of the things that we're trying to talk about.\n\n00;08;45;58 - 00;09;12;05\nNick Clason\nSo the first fold of it is pre film your talks in what pre filming your talks does not only gives you some practice and some opportunity to kind of get ahead of your calendar so that you're not giving up live whenever you're preaching on a Wednesday or Sunday night and looking at your notes for the first time, you've had an opportunity to do it, to deliver it direct to camera, very much like I'm doing right here in this setting, but too, especially for the busy kids.\n\n00;09;12;10 - 00;09;34;24\nNick Clason\nIt allows them, if they're truly interested in church, to to to consume the message that you've given to them. I know in my show choir example and karate example from the beginning that Brandon I don't really know because he didn't last very long. His family left the church not too long later. But Megan, like her and her family, like they were committed.\n\n00;09;34;29 - 00;09;59;26\nNick Clason\nAnd if I couldn't have offered youth group for them, I know that she would have at least went back and watched the messages because that was something that she was interested in. And so a hybrid approach can actually help the busy kids who can't make it on a Sunday, on a Wednesday, on a Thursday, on a Tuesday, on a whatever day of the week, you end up deciding they can still listen to the message and word of God directly from you, from your mouth, from their youth pastor.\n\n00;09;59;31 - 00;10;35;38\nNick Clason\nAnd you can pre film those messages and post those to YouTube. Now you might be thinking like, Yeah, but, but that doesn't really do much for me, especially by way of the kid who's complacent and doesn't really want anything to do with it. And you know, where I would say with that is the other approach to that is when you pre film your messages, it not only gives you some short form message based clipped content that you can post and use and sprinkle in an all throughout your social media, but it also can let you kind of do another set of social media, which is add more of an element of fun.\n\n00;10;35;43 - 00;10;59;21\nNick Clason\nAnd when you add more of an element of fun, you can go after that student's heart and again, still, that's the Holy Spirit's job. But what if the reason that they're not interested is just because you youth ministry is boring? And so one of the things that we'll do in our student ministry is we’ll film some fun, quirky, silly, entertainment based content as a staff, as a student ministry team.\n\n00;10;59;25 - 00;11;24;40\nNick Clason\nBut then other times we will challenge ourselves to do some sort of social media challenge where we'll will invite students to be on camera with us. And so that will give them an opportunity to engage and interact. And then when we've invited them onto camera with us, they'll have an opportunity. Now to see themselves later on social media throughout the week.\n\n00;11;24;45 - 00;11;47;00\nNick Clason\nAnd so you can take your long form message content and that can solve the the problem for travel sports. And then you can clip those up into shorts and push people who discover them to watch a YouTube video. And then you can also film some silly content to be discovered by your algorithm and to to engage with the complacent student, the junior with the hood on in the back of the room.\n\n00;11;47;05 - 00;12;14;20\nNick Clason\nAnd you can even films from that content with him and post it. And if you take my strategy fully laid out right here on screen, link down below in the show notes, I will detail for you all of how to do that. And I hope that if you go hybrid, it helps of your extracurricular activities and it also helps of your student ministry, complacency, activities and actually, I have detailed for you the entire strategy in the video that's linked right here on the screen.\n\n00;12;14;25 - 00;12;32;31\nNick Clason\nSo go ahead, take a look at that. Stop posting announcements to social media. Be better, level it up. You can do it because we're trying to make digital discipleship easy, possible and accessible. So, as always, don't forget stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] Hybrid Strategy Guide⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🏅Travel Sports and Youth Group. They have been the bain of youth pastor’s existence for years.\u003cbr\u003e\n🗓️What if they don’t have to be the enemy?\u003cbr\u003e\n🥱What about Youth Group Kids who exhibit complacency?\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/087\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/087\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/HV6V1GbWEvU\" rel=\"nofollow\"\u003ehttps://youtu.be/HV6V1GbWEvU\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FREE EBOOK STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eYOUR MESSAGES ARE BORING\u003cbr\u003e\n//\u003ca href=\"https://www.youtube.com/watch?v=gqOPjD5hN-g\u0026t=8s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=gqOPjD5hN-g\u0026amp;t=8s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eSTOP IGNORING SOCIAL MEDIA\u003cbr\u003e\n//\u003ca href=\"https://www.youtube.com/watch?v=slB0Rmf_X0c\u0026t=390s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=390s\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The Two Biggest Enemies to your Youth Ministry\u003cbr\u003e\n01:46 Extra Curriculuars are Killing my Attendance\u003cbr\u003e\n05:15 Complancey is also killing my youth group\u003cbr\u003e\n08:04 The Suprising Solution to Youth Sports and Complacency in your Youth Group\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00;00;00;00 - 00;00;32;17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe two biggest enemies in youth ministry are extracurricular activities and the complacent attitude of your students. Tell me if you\u0026#39;ve heard this before. Tuesday night is karate so that kid can\u0026#39;t come on Tuesdays. If that\u0026#39;s when you had youth group and then Wednesday nights is when you have show choir. Thursday night, that same kid also has karate. And of course, you can\u0026#39;t do Friday night because that\u0026#39;s when the football games are like if you\u0026#39;ve been in that position.\u003c/p\u003e\n\n\u003cp\u003e00;00;32;22 - 00;00;53;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGive me a subscribe. If you\u0026#39;ve had to navigate when you meet for youth night and turn the bell on for good measure because we\u0026#39;re starting a brand new playlist exploring all the different issues of youth ministry, and one of them is scheduling. Like how do you schedule around students and their extracurricular activities? What in the world should we meet?\u003c/p\u003e\n\n\u003cp\u003e00;00;53;15 - 00;01;17;43\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey\u0026#39;re so busy and it almost makes it feel like extracurricular travel, sports, school sports are the enemy. And here’s the fact even when they do show up in the room, you might be so boring that they\u0026#39;re not really willing to make your thing a priority. In fact, we have a video right here where we explore all of that and how you can make your youth ministry one of belonging and purpose and serving.\u003c/p\u003e\n\n\u003cp\u003e00;01;17;50 - 00;01;43;18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut I just had a student the other day say, Hey, listen, I just got so much going on. Sometimes student ministry, it just it doesn\u0026#39;t make the cut. And unashamedly that was a text that they sent. And so if the two biggest enemies are travel sports and complacency, I want to challenge you to stick around to the very end of this video because I have a solution for each of those two things extracurriculars and complacency.\u003c/p\u003e\n\n\u003cp\u003e00;01;43;33 - 00;02;11;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWelcome to the High Road Ministry show The Year was 2012 brand new youth Pastor right here. And there were literally three students in my student ministry starting out, one by the name of Brandon, who didn\u0026#39;t last very long, one by the name of Megan and then one by the name of Sabrina and Megan and all her friends. And she brought a lot of her friends to youth group.\u003c/p\u003e\n\n\u003cp\u003e00;02;11;00 - 00;02;31;58\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo this kind of mattered because she could bring two or three or four different friends with her to youth group. They had show choir and met every single Wednesday night. And so that made Wednesday nights a really tricky night to do youth ministry. But Brandon, the only other boy in the youth ministry, had Tuesday night and Thursday night karate.\u003c/p\u003e\n\n\u003cp\u003e00;02;32;03 - 00;02;58;34\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then of course, Friday nights are like the football game. Like for most towns USA, that\u0026#39;s when the high school team is playing its football game. So that really left us with Monday night as an option, which for I can\u0026#39;t remember why, but for whatever reason it really wasn\u0026#39;t an option. And so I had no idea like what am I supposed to do in to, to make matters worse, I had three kids, so if I choose Wednesday, I lose Megan and all her friends.\u003c/p\u003e\n\n\u003cp\u003e00;02;58;34 - 00;03;21;41\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf I choose to, their Thursday, I lose Brandon over to karate. And then the group of three, that\u0026#39;s 33% of my students. So like, when am I supposed to plan to do this? I had another student one year who missed summer camp due to a baseball tournament. And then I remember he came up to me after we got back.\u003c/p\u003e\n\n\u003cp\u003e00;03;21;41 - 00;03;41;49\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHis brother went and all his friends went and so he was at the recap of camp and we shared the recap video and all the students had all their energy and and his tournament had gotten rained out while we were gone. And he came up to me and he said, Next year I\u0026#39;m going to camp no matter what you see.\u003c/p\u003e\n\n\u003cp\u003e00;03;41;49 - 00;04;08;43\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHere\u0026#39;s what happens once you create some sort of an environment where a student actually wants to be a part and actually wants to belong, it can be a game changer. But the fact of the matter is, especially when you\u0026#39;re just getting started out, what do you do when they don\u0026#39;t even know you in their thing, their show choir, their karate, their baseball, their basketball, their football, their you fill in the blank, whatever it is.\u003c/p\u003e\n\n\u003cp\u003e00;04;08;48 - 00;04;31;46\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat happens when that thing is actually providing more of a place of belonging and more of a place of community than your church? It makes it difficult and honestly, you want to compete with it. You want it to be you want church, you want youth group to be providing more of a place of belonging, more of a place of community.\u003c/p\u003e\n\n\u003cp\u003e00;04;31;51 - 00;04;55;39\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut in the life of that student, let\u0026#39;s be honest, it really isn\u0026#39;t. It\u0026#39;s not really providing a place of belonging more than their sport. And so one of the challenges is you are trying to compete with something that is like family to them and you want them to come to something that\u0026#39;s already a probably not feeling a little bit like family to them.\u003c/p\u003e\n\n\u003cp\u003e00;04;55;44 - 00;05;22;28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then B is adding another thing onto their already busy plate of calendaring and activities and things that they have to be committed to doing. And so what do we do about youth sports? Listen, I got an idea. Just hang on. What do you do about complacency? Like you\u0026#39;ve been there, right, where you have kids, Church kids, non church kids, whatever the case might be.\u003c/p\u003e\n\n\u003cp\u003e00;05;22;28 - 00;05;41;52\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd they really like they don\u0026#39;t want to be there like you. Like the archetype of student I\u0026#39;m thinking of is the junior in high school comes to youth group hood on air pods in back row. They\u0026#39;re just not interested. Like you get up, you got a game, They don\u0026#39;t care about the game. You get up, you got a cute video.\u003c/p\u003e\n\n\u003cp\u003e00;05;41;52 - 00;06;01;46\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey don\u0026#39;t care about the cute video. You see them saying like, how do you reach that kid? And in most cases, that kid is his heart\u0026#39;s definitely not in to youth group. And there\u0026#39;s a lot of factors for that, one of which might be his level or feeling of belonging. And it doesn\u0026#39;t have to just be a him.\u003c/p\u003e\n\n\u003cp\u003e00;06;01;46 - 00;06;25;02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt could be her, right? But we\u0026#39;re we\u0026#39;re using a certain archetype, and so we\u0026#39;ll just keep using that junior boy student with the AirPods in as an example. But nothing\u0026#39;s changing. Like just because you have a game, just because you have a cool message, just because you have clever announcements, none of those things are reaching them because he\u0026#39;s complacent.\u003c/p\u003e\n\n\u003cp\u003e00;06;25;02 - 00;06;55;47\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHe\u0026#39;s he\u0026#39;s not or she\u0026#39;s not into whatever you have doing. They\u0026#39;re honestly they\u0026#39;re being forced to be at church. And here\u0026#39;s the thing. That is a really tough pill for us to swallow. Sometimes as youth pastors, is students physical attendance in the room Does not equal an our authentic heart level buy in of what\u0026#39;s going on, not only in youth group, but frankly, in faith as it pertains to their relationship with God.\u003c/p\u003e\n\n\u003cp\u003e00;06;55;52 - 00;07;17;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause you don\u0026#39;t want to just go after their physical attendance, you know what I\u0026#39;m saying? Their physical attendance is not the goal, only their heart being bought into it. Their heart being bought into it is the goal. And so you might be asking, Well, how do I chaste their heart? That\u0026#39;s a great question. And in a lot of cases you don\u0026#39;t.\u003c/p\u003e\n\n\u003cp\u003e00;07;17;27 - 00;07;45;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat\u0026#39;s the Holy Spirit\u0026#39;s role in their life. So you can pray for them and you can try to program creatively in such a way that that they find that and you can try to develop a type of community that\u0026#39;s authentic and real and raw that most Gen Z, most Gen Alpha students are actually looking for and that community can take root and that student\u0026#39;s life so that they belong to their group before they really truly start to exhibit elements of belief.\u003c/p\u003e\n\n\u003cp\u003e00;07;45;14 - 00;08;13;59\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut you can\u0026#39;t change their heart. You know that that\u0026#39;s the Holy Spirit shop. But just like travel sports and now with an attitude of complacency or just a bad attitude in general, I do have two ideas that I think can change the game in both of those arenas, and we\u0026#39;re going to hit that in the next section. So my idea for travel sports and my idea for a complacent attitude is actually one in the same.\u003c/p\u003e\n\n\u003cp\u003e00;08;14;04 - 00;08;45;58\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd the idea, of course, is to try to go hybrid. Now, listen, you\u0026#39;re like, dude, you\u0026#39;re the hybrid ministry podcast. Of course you\u0026#39;re thinking that. And yeah, I am. But I have detailed an outline for you in my 100% completely free e-book. It\u0026#39;s basically my Nick Clason and the church I\u0026#39;m at now Strategy Guide for Social Media. And it\u0026#39;s twofold and the two fold, they actually hit both of the things that we\u0026#39;re trying to talk about.\u003c/p\u003e\n\n\u003cp\u003e00;08;45;58 - 00;09;12;05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo the first fold of it is pre film your talks in what pre filming your talks does not only gives you some practice and some opportunity to kind of get ahead of your calendar so that you\u0026#39;re not giving up live whenever you\u0026#39;re preaching on a Wednesday or Sunday night and looking at your notes for the first time, you\u0026#39;ve had an opportunity to do it, to deliver it direct to camera, very much like I\u0026#39;m doing right here in this setting, but too, especially for the busy kids.\u003c/p\u003e\n\n\u003cp\u003e00;09;12;10 - 00;09;34;24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt allows them, if they\u0026#39;re truly interested in church, to to to consume the message that you\u0026#39;ve given to them. I know in my show choir example and karate example from the beginning that Brandon I don\u0026#39;t really know because he didn\u0026#39;t last very long. His family left the church not too long later. But Megan, like her and her family, like they were committed.\u003c/p\u003e\n\n\u003cp\u003e00;09;34;29 - 00;09;59;26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if I couldn\u0026#39;t have offered youth group for them, I know that she would have at least went back and watched the messages because that was something that she was interested in. And so a hybrid approach can actually help the busy kids who can\u0026#39;t make it on a Sunday, on a Wednesday, on a Thursday, on a Tuesday, on a whatever day of the week, you end up deciding they can still listen to the message and word of God directly from you, from your mouth, from their youth pastor.\u003c/p\u003e\n\n\u003cp\u003e00;09;59;31 - 00;10;35;38\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you can pre film those messages and post those to YouTube. Now you might be thinking like, Yeah, but, but that doesn\u0026#39;t really do much for me, especially by way of the kid who\u0026#39;s complacent and doesn\u0026#39;t really want anything to do with it. And you know, where I would say with that is the other approach to that is when you pre film your messages, it not only gives you some short form message based clipped content that you can post and use and sprinkle in an all throughout your social media, but it also can let you kind of do another set of social media, which is add more of an element of fun.\u003c/p\u003e\n\n\u003cp\u003e00;10;35;43 - 00;10;59;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd when you add more of an element of fun, you can go after that student\u0026#39;s heart and again, still, that\u0026#39;s the Holy Spirit\u0026#39;s job. But what if the reason that they\u0026#39;re not interested is just because you youth ministry is boring? And so one of the things that we\u0026#39;ll do in our student ministry is we’ll film some fun, quirky, silly, entertainment based content as a staff, as a student ministry team.\u003c/p\u003e\n\n\u003cp\u003e00;10;59;25 - 00;11;24;40\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then other times we will challenge ourselves to do some sort of social media challenge where we\u0026#39;ll will invite students to be on camera with us. And so that will give them an opportunity to engage and interact. And then when we\u0026#39;ve invited them onto camera with us, they\u0026#39;ll have an opportunity. Now to see themselves later on social media throughout the week.\u003c/p\u003e\n\n\u003cp\u003e00;11;24;45 - 00;11;47;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so you can take your long form message content and that can solve the the problem for travel sports. And then you can clip those up into shorts and push people who discover them to watch a YouTube video. And then you can also film some silly content to be discovered by your algorithm and to to engage with the complacent student, the junior with the hood on in the back of the room.\u003c/p\u003e\n\n\u003cp\u003e00;11;47;05 - 00;12;14;20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd you can even films from that content with him and post it. And if you take my strategy fully laid out right here on screen, link down below in the show notes, I will detail for you all of how to do that. And I hope that if you go hybrid, it helps of your extracurricular activities and it also helps of your student ministry, complacency, activities and actually, I have detailed for you the entire strategy in the video that\u0026#39;s linked right here on the screen.\u003c/p\u003e\n\n\u003cp\u003e00;12;14;25 - 00;12;32;31\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo go ahead, take a look at that. Stop posting announcements to social media. Be better, level it up. You can do it because we\u0026#39;re trying to make digital discipleship easy, possible and accessible. So, as always, don\u0026#39;t forget stay hybrid.\u003c/p\u003e","summary":"🏅Travel Sports and Youth Group. They have been the bain of youth pastor’s existence for years.\r\n\r\n🗓️What if they don’t have to be the enemy?\r\n\r\n🥱What about Youth Group Kids who exhibit complacency?","date_published":"2024-03-07T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/2dd73968-325f-4369-a1c0-bd2b29ca386b.mp3","mime_type":"audio/mpeg","size_in_bytes":18072385,"duration_in_seconds":752}]},{"id":"27b49fd0-4fcb-4804-b821-dfa57af76b23","title":"Episode 086: 😨 Reaction: Carey Nieuwhof’s 2024 Church Trends","url":"https://www.hybridministry.xyz/086","content_text":"⚡ [FREE] Hybrid Strategy Guide⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\nCarey's 2024 Church Trends Article\nhttps://careynieuwhof.com/future-church-trends/\n======================================\nDESCRIPTION\n🔥 Carey Niuwhof has recently been dropping some hot takes on the future of the church.\n👓 In this episode, Nick reacts from a Hybrid Ministry and Youth Ministry perspective!\n🎱 Number 8 is crazy!\n\nCarey's 2024 Church Trends Article\nhttps://careynieuwhof.com/future-church-trends/\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/086\n\n//YOUTUBE VIDEO\nhttps://youtu.be/KptS3NoiC6c\n\n//2024 CHURCH TRENDS ARTICLE\nhttps://careynieuwhof.com/future-church-trends/\n\n//FREE EBOOK STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nSTOP IGNORING SOCIAL MEDIA\n//https://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=390s\n\nYOUTUBE GEAR FOR UNDER $100\n//https://www.hybridministry.xyz/articles/youtubestarterkit\n\nHYBRID STRATEGY EXPLAINED\n//https://www.youtube.com/watch?v=SDxepdu4iiM\n\nSTOP DOING THIS ON SOCIAL MEDIA\n//https://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=390s\n\nBETTER CHURCH ANNOUNCEMENTS\n\n//https://www.youtube.com/watch?v=EzhYluEKZ_I\u0026amp;list=PLngXlSr64YaKYLaGvuPA5pBYfJflXm0-A\u0026amp;index=43\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 Carey Nieuwhof's 2024 Church Trends Article\n00:41 The Boomer Decline is a BIG Deal\n04:48 Gen Z is Spiritually Open\n06:27 Lean Further into Hybrid, Like Taylor Swift?\n08:03 Don't Give up with Online Church Ministry!\n09:14 The Weekend Sermon is less important\n10:49 Content Curation Matters!\n12:00 Volunteerism isn't going to get better\n13:30 Pastoral Burnout is on the decline!\n\n--------------\n✍️TRANSCRIPT\n00:00:00:00 - 00:00:23:25\nNick Clason\nThe future of the church, the Capital C church. Not just my church, not just your church. It's going to look very different in 2024. And frankly, beyond because of Generation Z and now Generation Alpha, both waving up Z into the adult ministry conversation Alpha into the youth ministry conversation. It makes me wonder if the future is already here.\n\n00:00:23:27 - 00:00:45:20\nNick Clason\nI think it might be Carey Nieuwhof has been spittin’ an absolute fire recently talking about church trends. And so what I wanted to do is I wanted to take his article Church Trends from 2024 things You Need to Know. Link down below on description and talk about it. And so let's jump in. Waste no time. Trend number one is that the Boomer church will decline and eventually disappear.\n\n00:00:45:21 - 00:01:11:20\nNick Clason\nThis is just basic human psychology. You know, you get it right. But he said this. He said, Since 2020, the boomers have become the least likely demographic to return to church. That's out of post-COVID, 22% of them saying and saying that they've stopped attending church, get this entirely. Meanwhile, only 16% of millennials have stopped attending. So that's the smallest of the demographics and I love if you would, give me a subscribe.\n\n00:01:11:21 - 00:01:29:13\nNick Clason\nIf you're a millennial, like if you're a Gen Xer and hey, hit the bill no matter what age demographic you are, because we are going to be dropping all kinds of new stuff. I got a new playlist already in the hopper. We just wrapped up the 2024 Youth Ministry on-demand Masterclass and now I got one coming at you next week excited for it!\n\n00:01:29:13 - 00:01:56:26\nNick Clason\nAnd if you're on YouTube, you get it early, you get it on Wednesday instead of Thursday in the regular podcast feed. But Nieuwhof goes on to say that 54% of millennials actually attended primarily in-person. 65% of boomers say that they only attend in-person. And so that is a that's going to be key coming down the pike here in a minute as we look at this trend's article about the difference between the hybrid space in the in-person space.\n\n00:01:56:27 - 00:02:17:25\nNick Clason\nRight. Unlike boomers, millennials, they they don't just track with church while they're in the building. Millennials and Xers, honestly, are quite comfortable with the idea of hybrid church. This is Nieuwhof’s blog. And guess what? He has no idea that this podcast exists. But the fact of the matter is he sees it just like I feel like I have been seeing.\n\n00:02:17:25 - 00:02:37:10\nNick Clason\nAnd I'm not trying to be like I'm as smart as Carey Nieuwhof by no means at all. But the dude is is calling it right? He says. So boomers for the most part, they've not embraced hybrid church. If you watching on YouTube if not, go ahead to hybridministry.xyz/086 for the show notes. But this graph is going to be on screen.\n\n00:02:37:10 - 00:03:04:15\nNick Clason\nJust click the YouTube link. If you do go to your podcast catcher and scrub forward to this part in the episode, but says since the COVID 19 pandemic, which of the following most accurately describes your church attendance either online or in-person? This is the percentage of Christians who are attending church pre COVID 19. And so you'll see that like the highest gap right there have stopped attending is actually boomers, which is what most of our churches were built for.\n\n00:03:04:18 - 00:03:34:16\nNick Clason\nAnd a large, large majority of of millennials you'll see and Xers have been attending the same church that they attended pre COVID. And so there are three kind of main areas of impact with this point. The first one is attendance. Right? And one idea that I have in light of that is stop ignoring social media. Our attendance is going to take on a different kind of approach.\n\n00:03:34:18 - 00:04:00:02\nNick Clason\nMillennials and Xers and Gen Z are going to attend church less and less frequently. It doesn't mean they're less committed to your church. It just means they're less committed to being there on a week to week basis. We live in a different world. And so if you as a youth pastor in particular are ignoring social media or only using social media as an avenue or an outlet to post announcements, you're missing out on an incredible opportunity.\n\n00:04:00:07 - 00:04:30:00\nNick Clason\nI think about it in my own space. I have teenagers who have weekend soccer tournaments and baseball tournaments and things that keep them out on the weekend. It doesn't mean that they're not committed or that they're less committed to our church. It just simply means that they have other obligations. And I know I've worked at churches and on church staff that say they're not as committed, but if we go hybrid and if we find a way to meet them where they are, which is really what this is all about, they can still consume the things of God.\n\n00:04:30:00 - 00:04:50:13\nNick Clason\nThey can still follow him, they can still be connected and attached to our church. You look at this graph here on the screen, Weekly Church attendance by generation millennials are actually the highest out of the pandemic, post-COVID. So attendance is area number one that this is going to impact. It's also going to impact volunteering and thirdly, it's going to impact giving.\n\n00:04:50:18 - 00:05:17:17\nNick Clason\nCarey Nieuwhof goes on to say that open pastors will actually be more well-positioned to reach an open generation. Speaking of and talking about Generation Z, Gen Z, statistically speaking, is actually the most spiritually open generation that we've ever actually seen in our history. Right. And if you check out the YouTube, the YouTube feed here, you'll see that the spiritual journey of Gen Z, you'll see that they're open.\n\n00:05:17:23 - 00:05:42:09\nNick Clason\nThey're much more open to things of God and faith. They believe that there's supernatural or spiritual side to life, 61% compared to 51% of all adults. They've gone through a prolonged they've gone through a prolonged period of time where they've significantly doubted their faith. 65% to 49%, 56% say my experiences have led me to deconstruct or take apart my faith of my youth 56% versus 47%.\n\n00:05:42:09 - 00:06:04:18\nNick Clason\nI'm disillusioned by my experience in the Christian church 48 to 43%. But I love this line that he has in the blog he says, “A spiritually open generation is a reachable generation. So what are you doing to reach this generation? This this generation is laying the groundwork for Gen Alpha, which is right behind them, youth pastors, Gen Alpha, they're in your youth ministry right now.\n\n00:06:04:18 - 00:06:27:03\nNick Clason\nThe oldest ones of them are are some of the youngest kids in your youth ministry. So like I said, youth pastors go hybrid. Check out my e-book link down description. I'll give you a step by step guide to not only posting on social media, but then also posting your YouTube messages and using that as your bedrock so that everything builds on top of that, which is actually why this next trend.\n\n00:06:27:04 - 00:06:48:09\nNick Clason\nRight. I obviously believe this next trend is completely spot on because it says this the line between digital and in-person will blur even more. And he says, take a note from Taylor Swift yet check this out. Is it Taylor Swift is actually a prime example of this. In particular, she's modeling how to have a strong digital presence and drive an intense in-person demand.\n\n00:06:48:12 - 00:07:16:13\nNick Clason\nHer midnight album released in October of 2022. You can see this graph on the screen. It's absolutely crazy. You will not believe what you're seeing It says. And not only broke streaming records on Spotify, but it simultaneously locked up every position on the Billboard Top ten, and they sold 500,000 physical vinyl albums in a single week, often times there's an argument against a hybrid strategy in favor of the in-person experience, like they can't go together.\n\n00:07:16:13 - 00:07:46:21\nNick Clason\nAnd and that's the thing that is actually the hybrid. I'm like, no, that's that's not just digital. That's both that's online and that's in-person and that's putting them together. And pastors look at the graph. Her in-person ticket sales skyrocketed and went through the roof. So if you can capture the magic of a digital and strong online presence, you can actually bring that into fruition in your in-person experience.\n\n00:07:46:27 - 00:08:08:28\nNick Clason\nAnd on the converse of that or the inverse of one of those two, the flip side of that, let's go with that. The flip side of that is that once people are attached, you're connected to your church. You can continue to show up in their life throughout the rest of the week, giving them discipleship resources, Bible study tools and things that will help them grow in their faith and nurture their walk with God.\n\n00:08:09:00 - 00:08:35:17\nNick Clason\nNumber four Nieuwhof says that churches that embrace online ministry will start seeing results. You may be out there and being like I've been trying to do. I'm not seeing the results. I'm getting frustrated, I'm getting tired. But like I said, we can help, right? I get it. The resources aren't there and and they're likely there for the rest of the church that they're not there, especially for youth ministries, which is why I down in the description below, I have YouTube gear for under $100.\n\n00:08:35:23 - 00:08:58:03\nNick Clason\nAnd this video right here will detail an outline, all of it and how you can use it and make it happen. But Kerry said that according to Lifeway Research, before the pandemic, only 27% of churches offered any live streaming. That's essentially one out of four. However, since that live streaming of services and now post pandemic, 92% of churches now live stream their services.\n\n00:08:58:03 - 00:09:18:21\nNick Clason\nAnd so as the world has reopened, the surprising things and number of those churches that were up at the 92%, they've actually throttled back their online services, hoping to to drive in-person attendance as if they're competing with one another. And so not only is that a bad strategy and you have said he says it's also incredibly shortsighted. Stick with it.\n\n00:09:18:22 - 00:09:44:27\nNick Clason\nYou're going to see the results. Number five, he says the purpose of the weekend sermon will shift from being an attraction to an anchor. Listen, stop doing this on social media, which is linked down in the description part of the 2024 Youth Ministry OnDemand Masterclass playlist. I just wrapped up last week in the last video. But but stop doing these things right.\n\n00:09:44:29 - 00:10:06:19\nNick Clason\nStop saying on social media. Join us for our new series on Sunday at nine and 11. Don't miss last Sunday's message available online on demand. I can't wait to share your brand new message with you. That's what Nieuwhof is saying that's not attraction A lot of times we as pastors and listen, I get it, Pastor, like you've spent time on this sermon.\n\n00:10:06:20 - 00:10:25:10\nNick Clason\nYou care about these people and you care and you want them to hear what you have to say. But that's a very on onto me or I'm sorry, that's a very cable TV strategy. That's a very like, hey, you can only hear this thing at nine and 11. And the fact is that we don't live in a cable TV society anymore.\n\n00:10:25:10 - 00:10:54:09\nNick Clason\nYou probably even watch cable TV anymore. The only appointment television that I even have anymore is like live sports. Otherwise everything else is streaming. And so I think it's much better start thinking about the real reasons why people come to church, because there are still reasons why people come to church and come to in-person church. Things like community, things like kids and student ministry, things like connection and an experience that doesn't always translate to online.\n\n00:10:54:09 - 00:11:24:19\nNick Clason\nThis all from Nieuwhof’s blog Number six. He says content curation will now start to matter as much as content creation. He said the push to online and the changing place of sermons in today's world can leave pastors feeling an unsustainable pressure to produce a nonstop flow of spiritual content. And so, as more and more passages are discovering every year, it's almost impossible to produce top tier messages week to week to compete with some of the best that is out and available on the Internet.\n\n00:11:24:22 - 00:11:42:02\nNick Clason\nIt's not any pressure, right? This was not a pressure from any previous generations. The things that pastors dealt with honestly can feel like an unsustainable pressure. And so one of the things he says is, he says, flip it from content creation to consider curating like how can you gather some of the best sources and then help point and show your people?\n\n00:11:42:02 - 00:11:59:28\nNick Clason\nI mean, even I'm thinking about this weekend, we're doing a a workshop for some of our teenagers on how to study the Bible. And if they get on Google, they can find all kinds of different resources. But how do they know if they're reputable or not? Right? So we give them a list. Here are five resources that we know that we trust and that we say, Hey, you can use, right?\n\n00:12:00:05 - 00:12:25:26\nNick Clason\nThat's a great example of a way that you can curate the entire World Wide Web and then package it and bring it to your people. Number seven, not to depress anyone Nieuwhof says the volunteer crisis will move from acute to chronic. He had three reasons for it. Number one, first, the return to church meant different people returned to church and much slower than I think we all expected.\n\n00:12:25:29 - 00:12:45:19\nNick Clason\nNumber two, more significantly, as trend number one outlined at the beginning of the article, boomers are aging out and are the least likely group to return to church. This makes the volunteer backbone of most churches, a nonprofit organizations less robust than it used to be. And that's only going to get more challenging, especially as boomers continue to age and ultimately age out.\n\n00:12:45:22 - 00:13:08:11\nNick Clason\nAnd third, and finally, the next generation, primarily millennials and Generation Z, they attend church less and left less often, like I said earlier, making it less frequent thing, meaning they have more options on the weekends so it gets harder for them to commit. So we need to be thinking about as pastors, not only like understanding and realizing there is a volunteer crisis and there is a volunteer problem.\n\n00:13:08:13 - 00:13:31:14\nNick Clason\nHow can you shift? We actually talked about it in a video linked down blown description, but we've actually talked about how can you shift your volunteer pitch from we need you to we want to come alongside and support you. We want you to to flourish here. We want to watch you experience incredible depth and purpose and live a life on mission.\n\n00:13:31:14 - 00:13:54:26\nNick Clason\nAnd we believe as a church, we can help facilitate that for you. It's really not that big of a shift. Number eight Pastoral. Pastoral burnout will stabilize as pastors embrace their new church. Listen, if you're a pastor here on this podcast, this is good news because you've seen that over the last several years, pastors have had a high risk for burnout.\n\n00:13:54:26 - 00:14:22:10\nNick Clason\nBut there's hope. You're doing a great job. And as this graph highlights, it's starting to stabilize. It's starting to normalize. The newness of all the things from 2020 and beyond is starting to kind of chill out. And there's hope. You're you can do it right there is a light at the end of the tunnel. You know, one of the keys that I have personally found in stabilizing my burnout and making me feel more enticed about continuing on in my job is increasing my time management load, which is actually linked right here on the screen.\n\n00:14:22:10 - 00:14:41:19\nNick Clason\nIf you want to check that video, go ahead and do that. But we're so glad that you checked out this this podcast and this episode. Thank you, Carrie, for this amazing article. It is spot on because I believe that we need to make digital discipleship not only easy but possible and inaccessible. And so, as always, don't forget stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] Hybrid Strategy Guide⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 Youth Ministry [on-demand] Masterclass\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCarey\u0026#39;s 2024 Church Trends Article\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://careynieuwhof.com/future-church-trends/\" rel=\"nofollow\"\u003ehttps://careynieuwhof.com/future-church-trends/\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🔥 Carey Niuwhof has recently been dropping some hot takes on the future of the church.\u003cbr\u003e\n👓 In this episode, Nick reacts from a Hybrid Ministry and Youth Ministry perspective!\u003cbr\u003e\n🎱 Number 8 is crazy!\u003c/p\u003e\n\n\u003cp\u003eCarey\u0026#39;s 2024 Church Trends Article\u003cbr\u003e\n\u003ca href=\"https://careynieuwhof.com/future-church-trends/\" rel=\"nofollow\"\u003ehttps://careynieuwhof.com/future-church-trends/\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/086\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/086\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/KptS3NoiC6c\" rel=\"nofollow\"\u003ehttps://youtu.be/KptS3NoiC6c\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//2024 CHURCH TRENDS ARTICLE\u003cbr\u003e\n\u003ca href=\"https://careynieuwhof.com/future-church-trends/\" rel=\"nofollow\"\u003ehttps://careynieuwhof.com/future-church-trends/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FREE EBOOK STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eSTOP IGNORING SOCIAL MEDIA\u003cbr\u003e\n//\u003ca href=\"https://www.youtube.com/watch?v=slB0Rmf_X0c\u0026t=390s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=390s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eYOUTUBE GEAR FOR UNDER $100\u003cbr\u003e\n//\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eHYBRID STRATEGY EXPLAINED\u003cbr\u003e\n//\u003ca href=\"https://www.youtube.com/watch?v=SDxepdu4iiM\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=SDxepdu4iiM\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eSTOP DOING THIS ON SOCIAL MEDIA\u003cbr\u003e\n//\u003ca href=\"https://www.youtube.com/watch?v=slB0Rmf_X0c\u0026t=390s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=slB0Rmf_X0c\u0026amp;t=390s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBETTER CHURCH ANNOUNCEMENTS\u003c/p\u003e\n\n\u003ch2\u003e//\u003ca href=\"https://www.youtube.com/watch?v=EzhYluEKZ_I\u0026list=PLngXlSr64YaKYLaGvuPA5pBYfJflXm0-A\u0026index=43\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=EzhYluEKZ_I\u0026amp;list=PLngXlSr64YaKYLaGvuPA5pBYfJflXm0-A\u0026amp;index=43\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 Carey Nieuwhof\u0026#39;s 2024 Church Trends Article\u003cbr\u003e\n00:41 The Boomer Decline is a BIG Deal\u003cbr\u003e\n04:48 Gen Z is Spiritually Open\u003cbr\u003e\n06:27 Lean Further into Hybrid, Like Taylor Swift?\u003cbr\u003e\n08:03 Don\u0026#39;t Give up with Online Church Ministry!\u003cbr\u003e\n09:14 The Weekend Sermon is less important\u003cbr\u003e\n10:49 Content Curation Matters!\u003cbr\u003e\n12:00 Volunteerism isn\u0026#39;t going to get better\u003cbr\u003e\n13:30 Pastoral Burnout is on the decline!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\n00:00:00:00 - 00:00:23:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe future of the church, the Capital C church. Not just my church, not just your church. It\u0026#39;s going to look very different in 2024. And frankly, beyond because of Generation Z and now Generation Alpha, both waving up Z into the adult ministry conversation Alpha into the youth ministry conversation. It makes me wonder if the future is already here.\u003c/p\u003e\n\n\u003cp\u003e00:00:23:27 - 00:00:45:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think it might be Carey Nieuwhof has been spittin’ an absolute fire recently talking about church trends. And so what I wanted to do is I wanted to take his article Church Trends from 2024 things You Need to Know. Link down below on description and talk about it. And so let\u0026#39;s jump in. Waste no time. Trend number one is that the Boomer church will decline and eventually disappear.\u003c/p\u003e\n\n\u003cp\u003e00:00:45:21 - 00:01:11:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThis is just basic human psychology. You know, you get it right. But he said this. He said, Since 2020, the boomers have become the least likely demographic to return to church. That\u0026#39;s out of post-COVID, 22% of them saying and saying that they\u0026#39;ve stopped attending church, get this entirely. Meanwhile, only 16% of millennials have stopped attending. So that\u0026#39;s the smallest of the demographics and I love if you would, give me a subscribe.\u003c/p\u003e\n\n\u003cp\u003e00:01:11:21 - 00:01:29:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;re a millennial, like if you\u0026#39;re a Gen Xer and hey, hit the bill no matter what age demographic you are, because we are going to be dropping all kinds of new stuff. I got a new playlist already in the hopper. We just wrapped up the 2024 Youth Ministry on-demand Masterclass and now I got one coming at you next week excited for it!\u003c/p\u003e\n\n\u003cp\u003e00:01:29:13 - 00:01:56:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd if you\u0026#39;re on YouTube, you get it early, you get it on Wednesday instead of Thursday in the regular podcast feed. But Nieuwhof goes on to say that 54% of millennials actually attended primarily in-person. 65% of boomers say that they only attend in-person. And so that is a that\u0026#39;s going to be key coming down the pike here in a minute as we look at this trend\u0026#39;s article about the difference between the hybrid space in the in-person space.\u003c/p\u003e\n\n\u003cp\u003e00:01:56:27 - 00:02:17:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. Unlike boomers, millennials, they they don\u0026#39;t just track with church while they\u0026#39;re in the building. Millennials and Xers, honestly, are quite comfortable with the idea of hybrid church. This is Nieuwhof’s blog. And guess what? He has no idea that this podcast exists. But the fact of the matter is he sees it just like I feel like I have been seeing.\u003c/p\u003e\n\n\u003cp\u003e00:02:17:25 - 00:02:37:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I\u0026#39;m not trying to be like I\u0026#39;m as smart as Carey Nieuwhof by no means at all. But the dude is is calling it right? He says. So boomers for the most part, they\u0026#39;ve not embraced hybrid church. If you watching on YouTube if not, go ahead to hybridministry.xyz/086 for the show notes. But this graph is going to be on screen.\u003c/p\u003e\n\n\u003cp\u003e00:02:37:10 - 00:03:04:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nJust click the YouTube link. If you do go to your podcast catcher and scrub forward to this part in the episode, but says since the COVID 19 pandemic, which of the following most accurately describes your church attendance either online or in-person? This is the percentage of Christians who are attending church pre COVID 19. And so you\u0026#39;ll see that like the highest gap right there have stopped attending is actually boomers, which is what most of our churches were built for.\u003c/p\u003e\n\n\u003cp\u003e00:03:04:18 - 00:03:34:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd a large, large majority of of millennials you\u0026#39;ll see and Xers have been attending the same church that they attended pre COVID. And so there are three kind of main areas of impact with this point. The first one is attendance. Right? And one idea that I have in light of that is stop ignoring social media. Our attendance is going to take on a different kind of approach.\u003c/p\u003e\n\n\u003cp\u003e00:03:34:18 - 00:04:00:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMillennials and Xers and Gen Z are going to attend church less and less frequently. It doesn\u0026#39;t mean they\u0026#39;re less committed to your church. It just means they\u0026#39;re less committed to being there on a week to week basis. We live in a different world. And so if you as a youth pastor in particular are ignoring social media or only using social media as an avenue or an outlet to post announcements, you\u0026#39;re missing out on an incredible opportunity.\u003c/p\u003e\n\n\u003cp\u003e00:04:00:07 - 00:04:30:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think about it in my own space. I have teenagers who have weekend soccer tournaments and baseball tournaments and things that keep them out on the weekend. It doesn\u0026#39;t mean that they\u0026#39;re not committed or that they\u0026#39;re less committed to our church. It just simply means that they have other obligations. And I know I\u0026#39;ve worked at churches and on church staff that say they\u0026#39;re not as committed, but if we go hybrid and if we find a way to meet them where they are, which is really what this is all about, they can still consume the things of God.\u003c/p\u003e\n\n\u003cp\u003e00:04:30:00 - 00:04:50:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey can still follow him, they can still be connected and attached to our church. You look at this graph here on the screen, Weekly Church attendance by generation millennials are actually the highest out of the pandemic, post-COVID. So attendance is area number one that this is going to impact. It\u0026#39;s also going to impact volunteering and thirdly, it\u0026#39;s going to impact giving.\u003c/p\u003e\n\n\u003cp\u003e00:04:50:18 - 00:05:17:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nCarey Nieuwhof goes on to say that open pastors will actually be more well-positioned to reach an open generation. Speaking of and talking about Generation Z, Gen Z, statistically speaking, is actually the most spiritually open generation that we\u0026#39;ve ever actually seen in our history. Right. And if you check out the YouTube, the YouTube feed here, you\u0026#39;ll see that the spiritual journey of Gen Z, you\u0026#39;ll see that they\u0026#39;re open.\u003c/p\u003e\n\n\u003cp\u003e00:05:17:23 - 00:05:42:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey\u0026#39;re much more open to things of God and faith. They believe that there\u0026#39;s supernatural or spiritual side to life, 61% compared to 51% of all adults. They\u0026#39;ve gone through a prolonged they\u0026#39;ve gone through a prolonged period of time where they\u0026#39;ve significantly doubted their faith. 65% to 49%, 56% say my experiences have led me to deconstruct or take apart my faith of my youth 56% versus 47%.\u003c/p\u003e\n\n\u003cp\u003e00:05:42:09 - 00:06:04:18\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI\u0026#39;m disillusioned by my experience in the Christian church 48 to 43%. But I love this line that he has in the blog he says, “A spiritually open generation is a reachable generation. So what are you doing to reach this generation? This this generation is laying the groundwork for Gen Alpha, which is right behind them, youth pastors, Gen Alpha, they\u0026#39;re in your youth ministry right now.\u003c/p\u003e\n\n\u003cp\u003e00:06:04:18 - 00:06:27:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe oldest ones of them are are some of the youngest kids in your youth ministry. So like I said, youth pastors go hybrid. Check out my e-book link down description. I\u0026#39;ll give you a step by step guide to not only posting on social media, but then also posting your YouTube messages and using that as your bedrock so that everything builds on top of that, which is actually why this next trend.\u003c/p\u003e\n\n\u003cp\u003e00:06:27:04 - 00:06:48:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight. I obviously believe this next trend is completely spot on because it says this the line between digital and in-person will blur even more. And he says, take a note from Taylor Swift yet check this out. Is it Taylor Swift is actually a prime example of this. In particular, she\u0026#39;s modeling how to have a strong digital presence and drive an intense in-person demand.\u003c/p\u003e\n\n\u003cp\u003e00:06:48:12 - 00:07:16:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHer midnight album released in October of 2022. You can see this graph on the screen. It\u0026#39;s absolutely crazy. You will not believe what you\u0026#39;re seeing It says. And not only broke streaming records on Spotify, but it simultaneously locked up every position on the Billboard Top ten, and they sold 500,000 physical vinyl albums in a single week, often times there\u0026#39;s an argument against a hybrid strategy in favor of the in-person experience, like they can\u0026#39;t go together.\u003c/p\u003e\n\n\u003cp\u003e00:07:16:13 - 00:07:46:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd and that\u0026#39;s the thing that is actually the hybrid. I\u0026#39;m like, no, that\u0026#39;s that\u0026#39;s not just digital. That\u0026#39;s both that\u0026#39;s online and that\u0026#39;s in-person and that\u0026#39;s putting them together. And pastors look at the graph. Her in-person ticket sales skyrocketed and went through the roof. So if you can capture the magic of a digital and strong online presence, you can actually bring that into fruition in your in-person experience.\u003c/p\u003e\n\n\u003cp\u003e00:07:46:27 - 00:08:08:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd on the converse of that or the inverse of one of those two, the flip side of that, let\u0026#39;s go with that. The flip side of that is that once people are attached, you\u0026#39;re connected to your church. You can continue to show up in their life throughout the rest of the week, giving them discipleship resources, Bible study tools and things that will help them grow in their faith and nurture their walk with God.\u003c/p\u003e\n\n\u003cp\u003e00:08:09:00 - 00:08:35:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNumber four Nieuwhof says that churches that embrace online ministry will start seeing results. You may be out there and being like I\u0026#39;ve been trying to do. I\u0026#39;m not seeing the results. I\u0026#39;m getting frustrated, I\u0026#39;m getting tired. But like I said, we can help, right? I get it. The resources aren\u0026#39;t there and and they\u0026#39;re likely there for the rest of the church that they\u0026#39;re not there, especially for youth ministries, which is why I down in the description below, I have YouTube gear for under $100.\u003c/p\u003e\n\n\u003cp\u003e00:08:35:23 - 00:08:58:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd this video right here will detail an outline, all of it and how you can use it and make it happen. But Kerry said that according to Lifeway Research, before the pandemic, only 27% of churches offered any live streaming. That\u0026#39;s essentially one out of four. However, since that live streaming of services and now post pandemic, 92% of churches now live stream their services.\u003c/p\u003e\n\n\u003cp\u003e00:08:58:03 - 00:09:18:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so as the world has reopened, the surprising things and number of those churches that were up at the 92%, they\u0026#39;ve actually throttled back their online services, hoping to to drive in-person attendance as if they\u0026#39;re competing with one another. And so not only is that a bad strategy and you have said he says it\u0026#39;s also incredibly shortsighted. Stick with it.\u003c/p\u003e\n\n\u003cp\u003e00:09:18:22 - 00:09:44:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou\u0026#39;re going to see the results. Number five, he says the purpose of the weekend sermon will shift from being an attraction to an anchor. Listen, stop doing this on social media, which is linked down in the description part of the 2024 Youth Ministry OnDemand Masterclass playlist. I just wrapped up last week in the last video. But but stop doing these things right.\u003c/p\u003e\n\n\u003cp\u003e00:09:44:29 - 00:10:06:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nStop saying on social media. Join us for our new series on Sunday at nine and 11. Don\u0026#39;t miss last Sunday\u0026#39;s message available online on demand. I can\u0026#39;t wait to share your brand new message with you. That\u0026#39;s what Nieuwhof is saying that\u0026#39;s not attraction A lot of times we as pastors and listen, I get it, Pastor, like you\u0026#39;ve spent time on this sermon.\u003c/p\u003e\n\n\u003cp\u003e00:10:06:20 - 00:10:25:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou care about these people and you care and you want them to hear what you have to say. But that\u0026#39;s a very on onto me or I\u0026#39;m sorry, that\u0026#39;s a very cable TV strategy. That\u0026#39;s a very like, hey, you can only hear this thing at nine and 11. And the fact is that we don\u0026#39;t live in a cable TV society anymore.\u003c/p\u003e\n\n\u003cp\u003e00:10:25:10 - 00:10:54:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou probably even watch cable TV anymore. The only appointment television that I even have anymore is like live sports. Otherwise everything else is streaming. And so I think it\u0026#39;s much better start thinking about the real reasons why people come to church, because there are still reasons why people come to church and come to in-person church. Things like community, things like kids and student ministry, things like connection and an experience that doesn\u0026#39;t always translate to online.\u003c/p\u003e\n\n\u003cp\u003e00:10:54:09 - 00:11:24:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThis all from Nieuwhof’s blog Number six. He says content curation will now start to matter as much as content creation. He said the push to online and the changing place of sermons in today\u0026#39;s world can leave pastors feeling an unsustainable pressure to produce a nonstop flow of spiritual content. And so, as more and more passages are discovering every year, it\u0026#39;s almost impossible to produce top tier messages week to week to compete with some of the best that is out and available on the Internet.\u003c/p\u003e\n\n\u003cp\u003e00:11:24:22 - 00:11:42:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s not any pressure, right? This was not a pressure from any previous generations. The things that pastors dealt with honestly can feel like an unsustainable pressure. And so one of the things he says is, he says, flip it from content creation to consider curating like how can you gather some of the best sources and then help point and show your people?\u003c/p\u003e\n\n\u003cp\u003e00:11:42:02 - 00:11:59:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI mean, even I\u0026#39;m thinking about this weekend, we\u0026#39;re doing a a workshop for some of our teenagers on how to study the Bible. And if they get on Google, they can find all kinds of different resources. But how do they know if they\u0026#39;re reputable or not? Right? So we give them a list. Here are five resources that we know that we trust and that we say, Hey, you can use, right?\u003c/p\u003e\n\n\u003cp\u003e00:12:00:05 - 00:12:25:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat\u0026#39;s a great example of a way that you can curate the entire World Wide Web and then package it and bring it to your people. Number seven, not to depress anyone Nieuwhof says the volunteer crisis will move from acute to chronic. He had three reasons for it. Number one, first, the return to church meant different people returned to church and much slower than I think we all expected.\u003c/p\u003e\n\n\u003cp\u003e00:12:25:29 - 00:12:45:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNumber two, more significantly, as trend number one outlined at the beginning of the article, boomers are aging out and are the least likely group to return to church. This makes the volunteer backbone of most churches, a nonprofit organizations less robust than it used to be. And that\u0026#39;s only going to get more challenging, especially as boomers continue to age and ultimately age out.\u003c/p\u003e\n\n\u003cp\u003e00:12:45:22 - 00:13:08:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd third, and finally, the next generation, primarily millennials and Generation Z, they attend church less and left less often, like I said earlier, making it less frequent thing, meaning they have more options on the weekends so it gets harder for them to commit. So we need to be thinking about as pastors, not only like understanding and realizing there is a volunteer crisis and there is a volunteer problem.\u003c/p\u003e\n\n\u003cp\u003e00:13:08:13 - 00:13:31:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHow can you shift? We actually talked about it in a video linked down blown description, but we\u0026#39;ve actually talked about how can you shift your volunteer pitch from we need you to we want to come alongside and support you. We want you to to flourish here. We want to watch you experience incredible depth and purpose and live a life on mission.\u003c/p\u003e\n\n\u003cp\u003e00:13:31:14 - 00:13:54:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we believe as a church, we can help facilitate that for you. It\u0026#39;s really not that big of a shift. Number eight Pastoral. Pastoral burnout will stabilize as pastors embrace their new church. Listen, if you\u0026#39;re a pastor here on this podcast, this is good news because you\u0026#39;ve seen that over the last several years, pastors have had a high risk for burnout.\u003c/p\u003e\n\n\u003cp\u003e00:13:54:26 - 00:14:22:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut there\u0026#39;s hope. You\u0026#39;re doing a great job. And as this graph highlights, it\u0026#39;s starting to stabilize. It\u0026#39;s starting to normalize. The newness of all the things from 2020 and beyond is starting to kind of chill out. And there\u0026#39;s hope. You\u0026#39;re you can do it right there is a light at the end of the tunnel. You know, one of the keys that I have personally found in stabilizing my burnout and making me feel more enticed about continuing on in my job is increasing my time management load, which is actually linked right here on the screen.\u003c/p\u003e\n\n\u003cp\u003e00:14:22:10 - 00:14:41:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you want to check that video, go ahead and do that. But we\u0026#39;re so glad that you checked out this this podcast and this episode. Thank you, Carrie, for this amazing article. It is spot on because I believe that we need to make digital discipleship not only easy but possible and inaccessible. And so, as always, don\u0026#39;t forget stay hybrid.\u003c/p\u003e","summary":"🔥 Carey Niuwhof has recently been dropping some hot takes on the future of the church.\r\n👓 In this episode, Nick reacts from a Hybrid Ministry and Youth Ministry perspective!\r\n🎱 Number 8 is crazy!","date_published":"2024-02-29T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/27b49fd0-4fcb-4804-b821-dfa57af76b23.mp3","mime_type":"audio/mpeg","size_in_bytes":20957966,"duration_in_seconds":872}]},{"id":"b60cecb7-6365-4919-a1df-0238a714dbaf","title":"Episode 085: ✍ Youth Ministry Volunteer Training","url":"https://www.hybridministry.xyz/085","content_text":"⚡ [FREE] Digital Integration Strategy⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n[FREE] DYM Games\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\n======================================\nDESCRIPTION\n🤔 How do we train our youth and student ministry volunteers?\n📅 How frequently should we be training our volunteers?\n🧑‍🏫 What are some topics?\n🖥️ And what are some platforms you can utilize?\n\nAnd be sure to stick around to the end because I have an idea that will help you train your volunteers but not add another meeting to your plate\n🔗 https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/085\n\n//YOUTUBE VIDEO\nhttps://youtu.be/9cB_R_vSwIo\n\n//FREE EBOOK STRATEGY GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nTRAINING IDEAS\n1) Leader vs Friend\n2) Managing a Distracted Group\n3) Taking Kids Seriously\n4) Praying with your small group\n5) Gen Z \u0026amp; Gen Alpha\n\n\u0026gt; ### --https://www.youtube.com/watch?v=7tVACJFlwpw\u0026amp;t=460s\n\n6) Cultural Trends\n7) The power of listening\n8) Showing up\n9) Getting Teens to Serve\n10) Partnering with Parents\n\nPLATFORMS\nNATIONAL DAY OF VOLUNTEER YOUTH MINISTRY TRAINING\n//https://dymtraining.com/ndovymt/\n\nHYBRID MINISTRY YOUTUBE\n//https://www.youtube.com/@clasonnick\n\n//PRACTICAL YOUTH MINISTRY TIPS\n//https://www.youtube.com/@practicalyouthministrytips\n\nDYM LEADER TRAINING LIBRARY\n//https://leadertraining.dymapps.com/\n\nMYM by YM360\n//https://myyouthmin.com/\n\nPODCAST GETTING STARTED GEAR\nNOTE: Some of these items are affiliate links and we do get a small commission for your purchasing of these items. None of them are marked up due to them being affiliate links\n\nMICROPHONE: https://walmrt.us/48UTzWh\n\nYOUTUBE STARTER KIT: https://www.hybridministry.xyz/articles/youtubestarterkit\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00-00:39 Youth Ministry Volunteer Training\n00:39-03:22 Why do we need to train volunteers?\n03:22-06:59 How often should we train our volunteers?\n06:59-11:19 Topics to Train Volunteers in\n11:19-16:26 Youth Ministry Training Platforms\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\n00;00;00;00 - 00;00;23;29\nNick Clason\nHow do we train our youth ministry volunteers? How frequently should we be offering trainings for our youth ministry volunteers? What are some key topics that our youth ministry and our youth ministry volunteers need to be exploring? And then finally, what are some platforms that you can utilize that you can send them to so that they can sharpen their skills as volunteers?\n\n00;00;23;29 - 00;00;45;52\nNick Clason\nAnd finally, make sure that you hang around all the way to the end of the video, because I have an idea that I think will not only help your volunteers level up, but also is going to not add another meeting to your plate. Well, everyone, welcome to the hybrid ministry show. My name is Nick Clason and I've been a youth pastor for 13 something years.\n\n00;00;45;53 - 00;01;05;46\nNick Clason\nAnd because of that, you've got to think about a youth ministry, has a lot of things that feel a little bit unnatural. Like let's just say, for example, I was a volunteer in your youth ministry and let's say I walked in for the very first time and you told me, Hey, listen, just go like, go hang out and love on teenagers.\n\n00;01;05;51 - 00;01;35;02\nNick Clason\nLike, I would probably as a 13 year youth ministry veteran, I would probably be okay and figure out how to do that. Now, if a brand new dad or mom or college student walks in and you give them those exact same instructions, they're probably not going to know what to do. For one of the reasons simply being because they are told all throughout society and culture not to do that.\n\n00;01;35;02 - 00;01;57;06\nNick Clason\nAnd so in a lot of ways, youth ministry is kind of creepy, right? And so we have to help A, give them the comfort and safety to do some of those things, but be help teach them in love with them on how they can do that safely and appropriately, and that it is good youth ministry for them to to go hang out with teenagers and not just be a chaperon.\n\n00;01;57;09 - 00;02;19;47\nNick Clason\nBut I say that to say because you need to help sharpen their skills. You have to help level them up. Some of the things that you and I do as youth pastors, youth leaders, we already do these things naturally, but we need to level up. We need to train our volunteers. And if if one of the roles that we're trying to use have them hang out with students, well then, hey, was.\n\n00;02;19;47 - 00;02;50;11\nNick Clason\nAnd we should probably give them opportunities to do that. That's why I actually I created this completely free e-book. If you look through it, it's 40 ideas, a month's worth of posting content, but it's not just a bunch of still and static graphics. What it actually is, is it's teaching you in training you not only how to prerecord your messages to post them on YouTube so that you are showing up in a digital and a hybrid space on a platform where students are spending 95% or 94% of students are spending some of their time.\n\n00;02;50;23 - 00;03;11;28\nNick Clason\nBut also then it will let you, your students and your leaders do things and work together on camera. Different challenges, different different games and things like that. And so that's going to be a great opportunity for your students and your leaders to start to rub shoulders. And you can kill two birds with one stone by crushing it for social media.\n\n00;03;11;33 - 00;03;51;07\nNick Clason\nHow frequently should we as youth pastors and youth ministry leaders, how frequently should we be hosting trainings? Well, let's talk about that in the next video. Suffering. We should be hosting trainings. There are several schools of thought and there are a couple of different ways to think about it. First of all, every single time you meet, you may be having some sort of huddle and I would recommend some sort of thing around that, some sort of, you know, strategy of around meeting, getting everyone on the same page, giving everyone the service order service brunch sheet so that they have what they need so that they're they're not in a lurch for that night.\n\n00;03;51;12 - 00;04;17;01\nNick Clason\nHowever, that can give a little bit cumbersome and especially if it's like on a Wednesday night, you may be running into volunteers and they're getting off of work schedule. And so one thing that I have done in the past is instead of doing a weekly huddle, I've done more of like a monthly gathering, monthly huddle. And then that monthly gathering would not only operate as a weekly huddle to get everyone on the same page and talk to them about what we're teaching and sharing in our small group.\n\n00;04;17;01 - 00;04;47;30\nNick Clason\nBut then it would also give me a moment to do some teambuilding as well as some training. And so that was sort of be a strategy to do that. But let me just say that one time, one year I was doing a monthly huddle, I shifted from a weekly huddle to a monthly huddle. And in my monthly huddle, one thing that felt like all I can explain is the feeling was myself in many of my volunteers every single time, when it was time for another huddle, they'd be like again, rather just felt like it was all the time.\n\n00;04;47;30 - 00;05;05;09\nNick Clason\nFelt was constantly something that we were turn around and doing like, we got another one of those again. yeah, that's right. It's been a month, right? And so there may be a rhythm and you just got to figure this out. What works for you? Because a monthly huddle is often probably something you have to do in an off peak time.\n\n00;05;05;09 - 00;05;26;42\nNick Clason\nSo it's Sunday after church or it's Wednesday late after one of your Wednesday nights or something like that. But it's not going to be tied to and woven in to your already existing youth ministry schedule. And so you just you got to figure out when can you get all of your volunteers to commit to another moment on their calendar in their week.\n\n00;05;26;56 - 00;06;06;27\nNick Clason\nAnd then another idea within that is how frequently are you going to be communicating? So while you do have meetings, there are going to be infrequent or not infrequent, but but different types of communication. So things like group text messages and or emails, how frequently, how often are you going to be also sending those things? I personally I recommend weekly, so a weekly sort of communication email and then another like another form of gathering, whether that be a an annual meeting, which I haven't said yet, but that's an idea, an annual meeting, a one time meeting, whether it's twice a year, you get together for a big sort of thing, whether it's a monthly sort\n\n00;06;06;27 - 00;06;24;42\nNick Clason\nof leader gathering or some sort of weekly huddle. Now every single one of those scenarios, your training is going to have to look a little bit different. If you do annually, you probably can do a big seminar type style thing. You can probably do that if you meet twice a year. If you do monthly, you might need to make it a little more bite sized.\n\n00;06;24;42 - 00;06;52;11\nNick Clason\nNot so long, not so so many hours of a commitment. And if you meet weekly, you got to be more in like the tips and tactics zone and all those to be said. You can also share some tips and tactics to level up youth ministry training in your weekly communications via text via email. Now, you might be thinking like, okay, I see the need for this and I realize I need to figure out where I'm going to stick it on my calendar.\n\n00;06;52;15 - 00;07;18;57\nNick Clason\nBut what in the world should I be talking about? Great. Let's let's talk through that in the next section. All right. Some good topics. And these are just suggestions and examples. And and if something pops up in some particular area or arena in your student ministry, then address it by all means. Right. But if you are like I know I want to me and only to help level my leaders off, but I don't even know where to start then.\n\n00;07;19;10 - 00;07;41;38\nNick Clason\nThen there's give me a list right here on the screen. If you are listening, you can head to the show notes, HybridMinistry.xyz/085 Also, if you do end up over on YouTube, be sure to give us a subscribe and a like because these topics we don't want only you to have them. We want all the youth pastors in America to know them, to have them, and to be able to turn to them in a time of need.\n\n00;07;41;38 - 00;08;05;31\nNick Clason\nBut some topics that I have done or have seen or I just think can be useful. I have ten right here. Screenshot them. This could if you do a monthly gathering, this could essentially fill out your monthly training calendar for for the year. Right. One per month. So the first one is how do you distinguish between a leader versus being a friend of the students.\n\n00;08;05;36 - 00;08;22;37\nNick Clason\nYou can also then chat through in another month managing a distracted group. We've all been there. We've all led a group that's distracted, especially the sixth grade boys group. How do you get them on task and what is a win for them? How do you take kids seriously? A lot of times we want to come in. We want to tell them what to do.\n\n00;08;22;37 - 00;08;44;54\nNick Clason\nBut how do we take their needs, their concerns, their thoughts, their ideas, their their the things that they say? How do we take them seriously so that we can add and bring value to who they are as people? How do you pray with your small group? What are some practical ideas beyond just praying to close? But how can you be praying as a small group and be a praying small group together?\n\n00;08;44;58 - 00;09;02;52\nNick Clason\nMaybe do a little training on Gen Z and Gen Alpha? I actually have a video links right here at the top of the screen about Gen Alpha, exploring who they are and what we need to know. So maybe you could go watch that and that could be the springboard for some of your content. What are some cultural trends right these days that are going on?\n\n00;09;03;01 - 00;09;23;21\nNick Clason\nYou should be thinking like, what? What's what's culturally relevant right now and how can we take those trends and how can we chat through? Some of them especially have a a team of adults. They're not living in teen culture anymore, so help expose them to some of those things that maybe even you need to do a little bit of study, a little bit of research on, but help expose them to some of those things.\n\n00;09;23;26 - 00;09;56;11\nNick Clason\nWhat about the power of listening? You know that it's not good for a small group leader to be in there and to just be yammer on the whole time. So help help challenge them, help challenge your small group leaders to listen first and talk second. What about the power of showing up helping, as we talked about in the last video in this youth ministry Master Class 2024 playlist as we talked about scaling up the care for leaders, shepherding you can you can spread out some of those responsibilities if if a small group leader shows up to a kid's soccer game, not only does that get you off the hook and I'm not saying that you\n\n00;09;56;11 - 00;10;17;17\nNick Clason\nshould be trying to get off the hook of these things, but if you have 100 kids to get to soccer games for, that's going to be tricky for you to get to a hundred different soccer games. But your youth ministry volunteers can also show up to the kids in their small group, getting teens to serve, helping, helping equip small group leaders to to be recruiters and helping teenagers step into their God given callings and abilities.\n\n00;10;17;17 - 00;10;40;49\nNick Clason\nAnd finally, how do you partner with parents? Give smokable leaders tangible tips and tricks and tools to be able to reach out to parents? Very simply, something like do they have all the email lists? And if they don't, do they have access to get all the email lists? Have you allowed them to be a member of your church management software to at least be able to get in and access the group information?\n\n00;10;41;00 - 00;11;00;13\nNick Clason\nSo those are just some topic ideas. It's not holistic, it's not exhaustive, but they're just ten ideas to help you begin to think about training. I remember thinking, Do I do that? Do I do you know one of those topics in a monthly gathering? Do I cram some of them together in an annual gathering? Do I weave some of them in and out of my communication?\n\n00;11;00;18 - 00;11;38;48\nNick Clason\nThe answer to that is it's up to you. You guys figure out what's going to work best for you, but I do have in the next section several platforms that you can explore and look at and maybe even try to train and level up some of your youth ministry volunteers. So hey, let's go check that out. So from a once a year from an annual sort of perspective, there is no better option honestly than the NDOVYMT, which is an abbreviation for the National Day of Volunteer Youth Ministry training put on hosted by my friends over a download Youth Ministry, Josh Griffin, Doug Fields and their team.\n\n00;11;38;52 - 00;12;09;11\nNick Clason\nThere is a link down in the description or head over to the show notes for our train. My volunteers Scott, which will give you info and insight into how to sign up for one of these things. The fact is the pricing is very, very cheap for training your entire team. It's only $250. If you want to be a host church or have other churches come to your church as a host, church is $400, but you get to bring as many people, as many volunteers to that training as possible.\n\n00;12;09;11 - 00;12;30;15\nNick Clason\nPlus, it's all video based. And so you get that video for the entire year. Even if you don't play the full video, you can kind of clip it up and use it throughout the year. Another platform idea platform idea number two is honestly this YouTube channel, right? Like I am focusing on helping Mel between the digital and the physical and bringing those things together.\n\n00;12;30;15 - 00;12;50;45\nNick Clason\nBut I also have a lot of like just generalize youth ministry content so you could check out my youth ministry channel idea number three, you can help. You can check out the Practical Youth Ministry Tips podcast. My friend Eric with the K Williams, he is dropping gold all day long over on his channel as well. So both of our channels are completely free.\n\n00;12;50;45 - 00;13;08;53\nNick Clason\nBoth of us are trying to to just get the message in the word out there. And so we want people to at these, be aware of it. But right now we're doing it for primarily for free, right? We're not charging you 400 hours like National Day Training is another couple of ideas is the do I am leader training library.\n\n00;13;08;53 - 00;13;29;07\nNick Clason\nSo if you're a member of do you. I am I can't remember the tiers who gets access to this but but I know if you're at the highest couple of tiers you get access to a do I am leader training library. So there are videos that you can log into a portal and you can watch video trainings from people like Doug Fields, Josh Griffin and some of their friends over there.\n\n00;13;29;07 - 00;14;09;37\nNick Clason\nAnd they have several of the topics, even several topics that I was was suggesting earlier are available on that podcast site. Another thing that I have submitted content for and I have used is the My Youth Min portal by YM360. I think it's aimed a little bit more at the primary and Central youth worker, but it's a great platform to check out if it's something that you is behind a paywall, but it's got like some topflight people talking about things, people in the trenches, and it's like 19 pieces of new content drop onto that platform every single month.\n\n00;14;09;48 - 00;14;27;55\nNick Clason\nAnd so that's one of the keys about it, is that it is it is dynamic and it is moving. It's not just going to be like a leader training library of static videos that haven't been updated in several years. And so the MYM podcast link down below the description or the show notes, all for all these are links down the description.\n\n00;14;27;55 - 00;15;00;47\nNick Clason\nAnd finally, the idea that I think because things are changing and I don't want another meeting on my calendar and, and you probably don't want another meeting on your calendar, an idea for training either to supplement or to replace some of your in-person meetings is what about creating a podcast on the go right? Like you can you can offer training to your leaders as they're going as they're heading to work, as they're running groceries, as they're picking up kids from school and soccer practice.\n\n00;15;00;52 - 00;15;34;46\nNick Clason\nIf you create a podcast feed, whether it be a public or a private feed and you just do 5 to 10 minute trainings, you can pick up a pretty easy and cheap microphone. Very similar to this. I'll drop some links down below in the show notes for you to check out. If you want to do video based, you can use your cell phone and you can get up and going and listen If you if you start pre filming your messages like I recommend in my full year strategy anyway, you should have a camera, whether it be a real camera or you just using your phone and you're using my under $100 starter kit to get\n\n00;15;34;46 - 00;16;00;06\nNick Clason\ngoing. You can use that as a way to get some of that training up and going and then you can just start posting it to places. And so if you do audio, you do a podcast feed, if you do video, you do YouTube. But like I said, what I'm trying to think of as I'm trying to ride some of the future waves in some of the future trends, because that's actually what I'm going to be talking about in the very next video, which is going to be linked right here on the screen.\n\n00;16;00;11 - 00;16;21;42\nNick Clason\nCarey Nieuwhof in his 2024 trends. It is an amazing article. He's been doing an amazing job. And I know we're several months in now to 2024, but I wanted to do a React video and so check that video out link right here on the screen because we in this podcast are trying to make digital discipleship easy and possible and accessible.\n\n00;16;21;42 - 00;16;25;31\nNick Clason\nAnd so, as always, stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] Digital Integration Strategy⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 Youth Ministry [on-demand] Masterclass\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e[FREE] DYM Games\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🤔 How do we train our youth and student ministry volunteers?\u003cbr\u003e\n📅 How frequently should we be training our volunteers?\u003cbr\u003e\n🧑‍🏫 What are some topics?\u003cbr\u003e\n🖥️ And what are some platforms you can utilize?\u003c/p\u003e\n\n\u003cp\u003eAnd be sure to stick around to the end because I have an idea that will help you train your volunteers but not add another meeting to your plate\u003cbr\u003e\n🔗 \u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/085\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/085\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/9cB_R_vSwIo\" rel=\"nofollow\"\u003ehttps://youtu.be/9cB_R_vSwIo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FREE EBOOK STRATEGY GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRAINING IDEAS\u003c/strong\u003e\u003cbr\u003e\n1) Leader vs Friend\u003cbr\u003e\n2) Managing a Distracted Group\u003cbr\u003e\n3) Taking Kids Seriously\u003cbr\u003e\n4) Praying with your small group\u003cbr\u003e\n5) Gen Z \u0026amp; Gen Alpha\u003c/p\u003e\n\n\u003ch3\u003e\u0026gt; ### --\u003ca href=\"https://www.youtube.com/watch?v=7tVACJFlwpw\u0026t=460s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=7tVACJFlwpw\u0026amp;t=460s\u003c/a\u003e\u003c/h3\u003e\n\n\u003cp\u003e6) Cultural Trends\u003cbr\u003e\n7) The power of listening\u003cbr\u003e\n8) Showing up\u003cbr\u003e\n9) Getting Teens to Serve\u003cbr\u003e\n10) Partnering with Parents\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePLATFORMS\u003c/strong\u003e\u003cbr\u003e\nNATIONAL DAY OF VOLUNTEER YOUTH MINISTRY TRAINING\u003cbr\u003e\n//\u003ca href=\"https://dymtraining.com/ndovymt/\" rel=\"nofollow\"\u003ehttps://dymtraining.com/ndovymt/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eHYBRID MINISTRY YOUTUBE\u003cbr\u003e\n//\u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PRACTICAL YOUTH MINISTRY TIPS\u003cbr\u003e\n//\u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eDYM LEADER TRAINING LIBRARY\u003cbr\u003e\n//\u003ca href=\"https://leadertraining.dymapps.com/\" rel=\"nofollow\"\u003ehttps://leadertraining.dymapps.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eMYM by YM360\u003cbr\u003e\n//\u003ca href=\"https://myyouthmin.com/\" rel=\"nofollow\"\u003ehttps://myyouthmin.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePODCAST GETTING STARTED GEAR\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eNOTE: Some of these items are affiliate links and we do get a small commission for your purchasing of these items. None of them are marked up due to them being affiliate links\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003eMICROPHONE: \u003ca href=\"https://walmrt.us/48UTzWh\" rel=\"nofollow\"\u003ehttps://walmrt.us/48UTzWh\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eYOUTUBE STARTER KIT: \u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:39 Youth Ministry Volunteer Training\u003cbr\u003e\n00:39-03:22 Why do we need to train volunteers?\u003cbr\u003e\n03:22-06:59 How often should we train our volunteers?\u003cbr\u003e\n06:59-11:19 Topics to Train Volunteers in\u003cbr\u003e\n11:19-16:26 Youth Ministry Training Platforms\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e00;00;00;00 - 00;00;23;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHow do we train our youth ministry volunteers? How frequently should we be offering trainings for our youth ministry volunteers? What are some key topics that our youth ministry and our youth ministry volunteers need to be exploring? And then finally, what are some platforms that you can utilize that you can send them to so that they can sharpen their skills as volunteers?\u003c/p\u003e\n\n\u003cp\u003e00;00;23;29 - 00;00;45;52\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd finally, make sure that you hang around all the way to the end of the video, because I have an idea that I think will not only help your volunteers level up, but also is going to not add another meeting to your plate. Well, everyone, welcome to the hybrid ministry show. My name is Nick Clason and I\u0026#39;ve been a youth pastor for 13 something years.\u003c/p\u003e\n\n\u003cp\u003e00;00;45;53 - 00;01;05;46\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd because of that, you\u0026#39;ve got to think about a youth ministry, has a lot of things that feel a little bit unnatural. Like let\u0026#39;s just say, for example, I was a volunteer in your youth ministry and let\u0026#39;s say I walked in for the very first time and you told me, Hey, listen, just go like, go hang out and love on teenagers.\u003c/p\u003e\n\n\u003cp\u003e00;01;05;51 - 00;01;35;02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike, I would probably as a 13 year youth ministry veteran, I would probably be okay and figure out how to do that. Now, if a brand new dad or mom or college student walks in and you give them those exact same instructions, they\u0026#39;re probably not going to know what to do. For one of the reasons simply being because they are told all throughout society and culture not to do that.\u003c/p\u003e\n\n\u003cp\u003e00;01;35;02 - 00;01;57;06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so in a lot of ways, youth ministry is kind of creepy, right? And so we have to help A, give them the comfort and safety to do some of those things, but be help teach them in love with them on how they can do that safely and appropriately, and that it is good youth ministry for them to to go hang out with teenagers and not just be a chaperon.\u003c/p\u003e\n\n\u003cp\u003e00;01;57;09 - 00;02;19;47\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut I say that to say because you need to help sharpen their skills. You have to help level them up. Some of the things that you and I do as youth pastors, youth leaders, we already do these things naturally, but we need to level up. We need to train our volunteers. And if if one of the roles that we\u0026#39;re trying to use have them hang out with students, well then, hey, was.\u003c/p\u003e\n\n\u003cp\u003e00;02;19;47 - 00;02;50;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we should probably give them opportunities to do that. That\u0026#39;s why I actually I created this completely free e-book. If you look through it, it\u0026#39;s 40 ideas, a month\u0026#39;s worth of posting content, but it\u0026#39;s not just a bunch of still and static graphics. What it actually is, is it\u0026#39;s teaching you in training you not only how to prerecord your messages to post them on YouTube so that you are showing up in a digital and a hybrid space on a platform where students are spending 95% or 94% of students are spending some of their time.\u003c/p\u003e\n\n\u003cp\u003e00;02;50;23 - 00;03;11;28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut also then it will let you, your students and your leaders do things and work together on camera. Different challenges, different different games and things like that. And so that\u0026#39;s going to be a great opportunity for your students and your leaders to start to rub shoulders. And you can kill two birds with one stone by crushing it for social media.\u003c/p\u003e\n\n\u003cp\u003e00;03;11;33 - 00;03;51;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHow frequently should we as youth pastors and youth ministry leaders, how frequently should we be hosting trainings? Well, let\u0026#39;s talk about that in the next video. Suffering. We should be hosting trainings. There are several schools of thought and there are a couple of different ways to think about it. First of all, every single time you meet, you may be having some sort of huddle and I would recommend some sort of thing around that, some sort of, you know, strategy of around meeting, getting everyone on the same page, giving everyone the service order service brunch sheet so that they have what they need so that they\u0026#39;re they\u0026#39;re not in a lurch for that night.\u003c/p\u003e\n\n\u003cp\u003e00;03;51;12 - 00;04;17;01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHowever, that can give a little bit cumbersome and especially if it\u0026#39;s like on a Wednesday night, you may be running into volunteers and they\u0026#39;re getting off of work schedule. And so one thing that I have done in the past is instead of doing a weekly huddle, I\u0026#39;ve done more of like a monthly gathering, monthly huddle. And then that monthly gathering would not only operate as a weekly huddle to get everyone on the same page and talk to them about what we\u0026#39;re teaching and sharing in our small group.\u003c/p\u003e\n\n\u003cp\u003e00;04;17;01 - 00;04;47;30\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then it would also give me a moment to do some teambuilding as well as some training. And so that was sort of be a strategy to do that. But let me just say that one time, one year I was doing a monthly huddle, I shifted from a weekly huddle to a monthly huddle. And in my monthly huddle, one thing that felt like all I can explain is the feeling was myself in many of my volunteers every single time, when it was time for another huddle, they\u0026#39;d be like again, rather just felt like it was all the time.\u003c/p\u003e\n\n\u003cp\u003e00;04;47;30 - 00;05;05;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nFelt was constantly something that we were turn around and doing like, we got another one of those again. yeah, that\u0026#39;s right. It\u0026#39;s been a month, right? And so there may be a rhythm and you just got to figure this out. What works for you? Because a monthly huddle is often probably something you have to do in an off peak time.\u003c/p\u003e\n\n\u003cp\u003e00;05;05;09 - 00;05;26;42\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo it\u0026#39;s Sunday after church or it\u0026#39;s Wednesday late after one of your Wednesday nights or something like that. But it\u0026#39;s not going to be tied to and woven in to your already existing youth ministry schedule. And so you just you got to figure out when can you get all of your volunteers to commit to another moment on their calendar in their week.\u003c/p\u003e\n\n\u003cp\u003e00;05;26;56 - 00;06;06;27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then another idea within that is how frequently are you going to be communicating? So while you do have meetings, there are going to be infrequent or not infrequent, but but different types of communication. So things like group text messages and or emails, how frequently, how often are you going to be also sending those things? I personally I recommend weekly, so a weekly sort of communication email and then another like another form of gathering, whether that be a an annual meeting, which I haven\u0026#39;t said yet, but that\u0026#39;s an idea, an annual meeting, a one time meeting, whether it\u0026#39;s twice a year, you get together for a big sort of thing, whether it\u0026#39;s a monthly sort\u003c/p\u003e\n\n\u003cp\u003e00;06;06;27 - 00;06;24;42\u003cbr\u003e\nNick Clason\u003cbr\u003e\nof leader gathering or some sort of weekly huddle. Now every single one of those scenarios, your training is going to have to look a little bit different. If you do annually, you probably can do a big seminar type style thing. You can probably do that if you meet twice a year. If you do monthly, you might need to make it a little more bite sized.\u003c/p\u003e\n\n\u003cp\u003e00;06;24;42 - 00;06;52;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNot so long, not so so many hours of a commitment. And if you meet weekly, you got to be more in like the tips and tactics zone and all those to be said. You can also share some tips and tactics to level up youth ministry training in your weekly communications via text via email. Now, you might be thinking like, okay, I see the need for this and I realize I need to figure out where I\u0026#39;m going to stick it on my calendar.\u003c/p\u003e\n\n\u003cp\u003e00;06;52;15 - 00;07;18;57\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut what in the world should I be talking about? Great. Let\u0026#39;s let\u0026#39;s talk through that in the next section. All right. Some good topics. And these are just suggestions and examples. And and if something pops up in some particular area or arena in your student ministry, then address it by all means. Right. But if you are like I know I want to me and only to help level my leaders off, but I don\u0026#39;t even know where to start then.\u003c/p\u003e\n\n\u003cp\u003e00;07;19;10 - 00;07;41;38\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThen there\u0026#39;s give me a list right here on the screen. If you are listening, you can head to the show notes, HybridMinistry.xyz/085 Also, if you do end up over on YouTube, be sure to give us a subscribe and a like because these topics we don\u0026#39;t want only you to have them. We want all the youth pastors in America to know them, to have them, and to be able to turn to them in a time of need.\u003c/p\u003e\n\n\u003cp\u003e00;07;41;38 - 00;08;05;31\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut some topics that I have done or have seen or I just think can be useful. I have ten right here. Screenshot them. This could if you do a monthly gathering, this could essentially fill out your monthly training calendar for for the year. Right. One per month. So the first one is how do you distinguish between a leader versus being a friend of the students.\u003c/p\u003e\n\n\u003cp\u003e00;08;05;36 - 00;08;22;37\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can also then chat through in another month managing a distracted group. We\u0026#39;ve all been there. We\u0026#39;ve all led a group that\u0026#39;s distracted, especially the sixth grade boys group. How do you get them on task and what is a win for them? How do you take kids seriously? A lot of times we want to come in. We want to tell them what to do.\u003c/p\u003e\n\n\u003cp\u003e00;08;22;37 - 00;08;44;54\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut how do we take their needs, their concerns, their thoughts, their ideas, their their the things that they say? How do we take them seriously so that we can add and bring value to who they are as people? How do you pray with your small group? What are some practical ideas beyond just praying to close? But how can you be praying as a small group and be a praying small group together?\u003c/p\u003e\n\n\u003cp\u003e00;08;44;58 - 00;09;02;52\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMaybe do a little training on Gen Z and Gen Alpha? I actually have a video links right here at the top of the screen about Gen Alpha, exploring who they are and what we need to know. So maybe you could go watch that and that could be the springboard for some of your content. What are some cultural trends right these days that are going on?\u003c/p\u003e\n\n\u003cp\u003e00;09;03;01 - 00;09;23;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou should be thinking like, what? What\u0026#39;s what\u0026#39;s culturally relevant right now and how can we take those trends and how can we chat through? Some of them especially have a a team of adults. They\u0026#39;re not living in teen culture anymore, so help expose them to some of those things that maybe even you need to do a little bit of study, a little bit of research on, but help expose them to some of those things.\u003c/p\u003e\n\n\u003cp\u003e00;09;23;26 - 00;09;56;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat about the power of listening? You know that it\u0026#39;s not good for a small group leader to be in there and to just be yammer on the whole time. So help help challenge them, help challenge your small group leaders to listen first and talk second. What about the power of showing up helping, as we talked about in the last video in this youth ministry Master Class 2024 playlist as we talked about scaling up the care for leaders, shepherding you can you can spread out some of those responsibilities if if a small group leader shows up to a kid\u0026#39;s soccer game, not only does that get you off the hook and I\u0026#39;m not saying that you\u003c/p\u003e\n\n\u003cp\u003e00;09;56;11 - 00;10;17;17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nshould be trying to get off the hook of these things, but if you have 100 kids to get to soccer games for, that\u0026#39;s going to be tricky for you to get to a hundred different soccer games. But your youth ministry volunteers can also show up to the kids in their small group, getting teens to serve, helping, helping equip small group leaders to to be recruiters and helping teenagers step into their God given callings and abilities.\u003c/p\u003e\n\n\u003cp\u003e00;10;17;17 - 00;10;40;49\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd finally, how do you partner with parents? Give smokable leaders tangible tips and tricks and tools to be able to reach out to parents? Very simply, something like do they have all the email lists? And if they don\u0026#39;t, do they have access to get all the email lists? Have you allowed them to be a member of your church management software to at least be able to get in and access the group information?\u003c/p\u003e\n\n\u003cp\u003e00;10;41;00 - 00;11;00;13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo those are just some topic ideas. It\u0026#39;s not holistic, it\u0026#39;s not exhaustive, but they\u0026#39;re just ten ideas to help you begin to think about training. I remember thinking, Do I do that? Do I do you know one of those topics in a monthly gathering? Do I cram some of them together in an annual gathering? Do I weave some of them in and out of my communication?\u003c/p\u003e\n\n\u003cp\u003e00;11;00;18 - 00;11;38;48\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe answer to that is it\u0026#39;s up to you. You guys figure out what\u0026#39;s going to work best for you, but I do have in the next section several platforms that you can explore and look at and maybe even try to train and level up some of your youth ministry volunteers. So hey, let\u0026#39;s go check that out. So from a once a year from an annual sort of perspective, there is no better option honestly than the NDOVYMT, which is an abbreviation for the National Day of Volunteer Youth Ministry training put on hosted by my friends over a download Youth Ministry, Josh Griffin, Doug Fields and their team.\u003c/p\u003e\n\n\u003cp\u003e00;11;38;52 - 00;12;09;11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThere is a link down in the description or head over to the show notes for our train. My volunteers Scott, which will give you info and insight into how to sign up for one of these things. The fact is the pricing is very, very cheap for training your entire team. It\u0026#39;s only $250. If you want to be a host church or have other churches come to your church as a host, church is $400, but you get to bring as many people, as many volunteers to that training as possible.\u003c/p\u003e\n\n\u003cp\u003e00;12;09;11 - 00;12;30;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nPlus, it\u0026#39;s all video based. And so you get that video for the entire year. Even if you don\u0026#39;t play the full video, you can kind of clip it up and use it throughout the year. Another platform idea platform idea number two is honestly this YouTube channel, right? Like I am focusing on helping Mel between the digital and the physical and bringing those things together.\u003c/p\u003e\n\n\u003cp\u003e00;12;30;15 - 00;12;50;45\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut I also have a lot of like just generalize youth ministry content so you could check out my youth ministry channel idea number three, you can help. You can check out the Practical Youth Ministry Tips podcast. My friend Eric with the K Williams, he is dropping gold all day long over on his channel as well. So both of our channels are completely free.\u003c/p\u003e\n\n\u003cp\u003e00;12;50;45 - 00;13;08;53\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBoth of us are trying to to just get the message in the word out there. And so we want people to at these, be aware of it. But right now we\u0026#39;re doing it for primarily for free, right? We\u0026#39;re not charging you 400 hours like National Day Training is another couple of ideas is the do I am leader training library.\u003c/p\u003e\n\n\u003cp\u003e00;13;08;53 - 00;13;29;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo if you\u0026#39;re a member of do you. I am I can\u0026#39;t remember the tiers who gets access to this but but I know if you\u0026#39;re at the highest couple of tiers you get access to a do I am leader training library. So there are videos that you can log into a portal and you can watch video trainings from people like Doug Fields, Josh Griffin and some of their friends over there.\u003c/p\u003e\n\n\u003cp\u003e00;13;29;07 - 00;14;09;37\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd they have several of the topics, even several topics that I was was suggesting earlier are available on that podcast site. Another thing that I have submitted content for and I have used is the My Youth Min portal by YM360. I think it\u0026#39;s aimed a little bit more at the primary and Central youth worker, but it\u0026#39;s a great platform to check out if it\u0026#39;s something that you is behind a paywall, but it\u0026#39;s got like some topflight people talking about things, people in the trenches, and it\u0026#39;s like 19 pieces of new content drop onto that platform every single month.\u003c/p\u003e\n\n\u003cp\u003e00;14;09;48 - 00;14;27;55\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so that\u0026#39;s one of the keys about it, is that it is it is dynamic and it is moving. It\u0026#39;s not just going to be like a leader training library of static videos that haven\u0026#39;t been updated in several years. And so the MYM podcast link down below the description or the show notes, all for all these are links down the description.\u003c/p\u003e\n\n\u003cp\u003e00;14;27;55 - 00;15;00;47\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd finally, the idea that I think because things are changing and I don\u0026#39;t want another meeting on my calendar and, and you probably don\u0026#39;t want another meeting on your calendar, an idea for training either to supplement or to replace some of your in-person meetings is what about creating a podcast on the go right? Like you can you can offer training to your leaders as they\u0026#39;re going as they\u0026#39;re heading to work, as they\u0026#39;re running groceries, as they\u0026#39;re picking up kids from school and soccer practice.\u003c/p\u003e\n\n\u003cp\u003e00;15;00;52 - 00;15;34;46\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you create a podcast feed, whether it be a public or a private feed and you just do 5 to 10 minute trainings, you can pick up a pretty easy and cheap microphone. Very similar to this. I\u0026#39;ll drop some links down below in the show notes for you to check out. If you want to do video based, you can use your cell phone and you can get up and going and listen If you if you start pre filming your messages like I recommend in my full year strategy anyway, you should have a camera, whether it be a real camera or you just using your phone and you\u0026#39;re using my under $100 starter kit to get\u003c/p\u003e\n\n\u003cp\u003e00;15;34;46 - 00;16;00;06\u003cbr\u003e\nNick Clason\u003cbr\u003e\ngoing. You can use that as a way to get some of that training up and going and then you can just start posting it to places. And so if you do audio, you do a podcast feed, if you do video, you do YouTube. But like I said, what I\u0026#39;m trying to think of as I\u0026#39;m trying to ride some of the future waves in some of the future trends, because that\u0026#39;s actually what I\u0026#39;m going to be talking about in the very next video, which is going to be linked right here on the screen.\u003c/p\u003e\n\n\u003cp\u003e00;16;00;11 - 00;16;21;42\u003cbr\u003e\nNick Clason\u003cbr\u003e\nCarey Nieuwhof in his 2024 trends. It is an amazing article. He\u0026#39;s been doing an amazing job. And I know we\u0026#39;re several months in now to 2024, but I wanted to do a React video and so check that video out link right here on the screen because we in this podcast are trying to make digital discipleship easy and possible and accessible.\u003c/p\u003e\n\n\u003cp\u003e00;16;21;42 - 00;16;25;31\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so, as always, stay hybrid.\u003c/p\u003e","summary":"🤔 How do we train our youth and student ministry volunteers?\r\n\r\n📅 How frequently should we be training our volunteers?\r\n\r\n🧑‍🏫 What are some topics?\r\n\r\n🖥️ And what are some platforms you can utilize?\r\n\r\nAnd be sure to stick around to the end because I have an idea that will help you train your volunteers but not add another meeting to your plate","date_published":"2024-02-22T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b60cecb7-6365-4919-a1df-0238a714dbaf.mp3","mime_type":"audio/mpeg","size_in_bytes":23695832,"duration_in_seconds":986}]},{"id":"d83dd5dc-aa32-43b5-ae2b-2fee0673dd01","title":"Episode 084: 🤝 Recruiting (and Retaining) The Best Volunteers","url":"https://www.hybridministry.xyz/084","content_text":"⚡ [FREE] Digital Integration Strategy⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n[FREE] DYM Games\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\n======================================\nDESCRIPTION\n🛟 The life-line of all good student ministry is adult volunteer leaders.\n🤷 So much so, Are we even needed? Eventually, hopefully not!\n🇷Let’s dive into the 3 “R’s” of volunteers\n🔗 https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/084\n\n//YOUTUBE VIDEO\nhttps://www.youtube.com/watch?v=s8HNzfZoiX0\n\n//UNLEASHING VOLUNTEERS DEEP DIVE\nhttp://www.hybridministry.xyz/084\n\n1) RECRUITING\n//FULL PROOF EMAIL\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\n\n2) ROLES\n//LEAD SMALL\nhttps://www.amazon.com/Lead-Small-Ideas-Every-Leader/dp/0985411627\n\n3) RETENTION\n//TIME MANAGEMENT\nhttps://youtu.be/xlS1kWcQBS8?si=kxHfp9_oeF8Wes\nhttp://www.hybridministry.xyz/077\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00 The Life Line for all Youth Pastors\n01:02 Finding the Best Volunteers\n04:48 Full Proof Recruiting Email\n10:06 Not Everybody is a Small Group Leader\n14:01 Never Recruit Again with Good Retention\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\n00:00:00:00 - 00:00:24:22\nNick Clason\nIf you've been in youth ministry for any length of time, then you know that the lifeline for any good youth ministry is a Dole volunteer. Leaders, Right. Like so much So you might even ask the question, am I even needed? I mean, eventually, Hopefully. No, because you've raised these leaders up in such a way that they're competent and can do the job without you.\n\n00:00:24:24 - 00:00:46:01\nNick Clason\nWe've talked deeply in the last episode about the philosophy and the reasons behind having good volunteer youth leaders. It's our last video to enjoy the top of the screen. But in this video, we're going to round out and I'm going to give you the three R's of volunteers recruitment. And I have a full proof email, so stick around to see that the roles that you can enlist them into.\n\n00:00:46:01 - 00:01:06:26\nNick Clason\nAnd finally, stick around all the way to the very end of the video because the third and final R is retention. And if you lay out a good foundation and if you actually stick to the plan with retention, you won't ever have to be recruiting again. Sound too good to be true? Let's check it out. So the first R in volunteerism is recruitment.\n\n00:01:06:27 - 00:01:29:26\nNick Clason\nAlways be recruiting. Now you might be thinking to yourself, Well, where in the world do I even find them coming below the best places to find volunteers in your church? I mean, just think about the places that you frequent. Maybe it's your or your wife's or your families or your children's Sunday school classes. So perhaps you have a kid.\n\n00:01:29:26 - 00:02:00:11\nNick Clason\nThey have a Sunday school class, another kids parents in that Sunday school class, maybe a small group that you're in or that you lead. As you get to do life with people, you'll notice more about them and you'll be looking for certain qualities or attributes. I mean, one of the best things that you need to do is you need to realize that anyone can do youth ministry, but you're probably not going to find people who come to you and say, I am so super passionate about youth ministry and they look the part and they're cool and they have piercings and they have tattoos.\n\n00:02:00:11 - 00:02:29:07\nNick Clason\nLike you'll get one or two of those. But like you also have to be willing to recruit the moms. You have to be willing to recruit the over 55 year old, almost retired men. You have to be willing to recruit like the homeschool dad, like the people that don't exactly look the part. But if they love Jesus and if they can tolerate teenagers, then they're in a good spot to be a youth volunteer and just ask.\n\n00:02:29:08 - 00:02:50:06\nNick Clason\nI remember I was coaching one of my kids flag football teams and while I was coaching the team, it was still a church. I was coaching the team, one of the moms on the team. She we had two coaches in there on the field and she kept making her way over to the sidelines and she's like, I just love helping out and being around the kids.\n\n00:02:50:07 - 00:03:07:23\nNick Clason\nIs it okay if I do this? Like she wasn't officially a coach? None of that stuff. And so we were like, Yeah, that's great because the kids are just while an hour over there on the sidelines. We needed all the help that we could get. And so her being on the sidelines immediately, like trigger my brain, I was like, I'm going to ask her.\n\n00:03:07:24 - 00:03:28:25\nNick Clason\nAnd so one day I had a leader drop off like a leader call me and say, Hey, I can't do it anymore. I was dropping my son off at preschool, and this mom also is dropping her kids off at the same preschool through the church, which I had never seen her do that before. And immediately in my brain, I felt the Holy Spirit say, Ask her.\n\n00:03:28:27 - 00:03:51:07\nNick Clason\nAnd I had to do the digging because I had to like I didn't know her name right. So I knew the kids names from the fly football team. So I found the kids in our church, you know, database. And then I found her as the mom, and then I just shot her an email. And I'm gonna share with you that imagery just so you might be thinking, okay, I think think through all the different pools that you have and I get it.\n\n00:03:51:07 - 00:04:11:19\nNick Clason\nYou might be like, I don't I don't have any like at that point, start asking like, ask other other people that, you know, who do you know, who can I ask Who's in your small group? Who's who's someone who's just friendly? Right. And one of the things I like to do is I'm like, they may not have the soft youth ministry skills yet, but if they have a teachable spirit, we can level them up in youth ministry.\n\n00:04:11:19 - 00:04:31:06\nNick Clason\nAnd we're going to talk about in the third and final hour on retention. But how do you ask a volunteer leader? Right. So I have this this email that I've drafted. I am going to share it with you. If you're watching on YouTube, it's going to be linked right here on the screen if you're watching on YouTube, but you're dropping these now on Wednesday morning so you can listen to them on your way into the office.\n\n00:04:31:06 - 00:04:58:08\nNick Clason\nYou can listen to them while you're setting up for youth ministry. If you're listening via the podcast feed, we're going to continue to drop them on Thursday morning. So you get a little bit of a bonus day if you're watching, subscribing and consuming these via YouTube. So for free, check us out there at YouTube.com slash clay cynic or just search hybrid ministry in the YouTube search bar but the leader recruitment email goes like this dear fill in their name.\n\n00:04:58:10 - 00:05:18:05\nNick Clason\nI think that you could be uniquely positioned to be a great volunteer in our student ministry. Now before you laugh, archive this email and just think that I'm full of hot air. Take a minute to think about this. Did you know that two thirds of adult Christians have made a decision to follow Jesus before the age of 18?\n\n00:05:18:08 - 00:05:39:25\nNick Clason\nThis statistic alone is the reason why I do what I do and investing in the next generation. However, while you may not feel equipped, qualified or ready, I'd like to point out that God uses people like that. The underequipped, the under-qualified, and the not ready to further His kingdom every day. All throughout the pages of Scripture, Moses was a murderer.\n\n00:05:39:28 - 00:06:09:16\nNick Clason\nJonah ran the other way. Peter was uneducated and Paul was a self-righteous bigot. Now, here's what I consider a qualification for student ministry. Love Jesus. And like teenagers, Borrow that from my friend Doug Fields. If you can check these two boxes off, then I think you have what it takes to join our team. I love to sit over a cup of coffee and discuss this idea with you a little bit more in depth, and maybe we could grab a quick phone call to chat about it.\n\n00:06:09:19 - 00:06:35:09\nNick Clason\nGive me a call or shoot me text if you'd like to do that. Signed your name. That email alone has drummed up a lot of interest in recruiting new volunteers. And when I was working at a large multisite megachurch in Chicago, I needed to do a lot of kind of cold call style emails, so I'd get names of people I'd never heard of, never met, and I would send them that email to at least sparked conversation and in a lot of cases I would get responses, but not always.\n\n00:06:35:09 - 00:06:54:02\nNick Clason\nAnd so if I didn't get a response out of reach back out via text or call just a couple of weeks later and say, Hey, I sent you an email, I'm just curious if you've given that email any more thought. So I love the line in that email. Two thirds of Christians have made a decision to follow Jesus before the age of 18.\n\n00:06:54:03 - 00:07:13:03\nNick Clason\nIf you knew that you owe me a subscribe, and if you did it then then hit me like, right. Because what we're doing, like I says, we're dropping this this video one day before the podcast drops. All right. So that statistic alone is why I do what I do. The final thing after how to ask him is how do you onboard them right.\n\n00:07:13:06 - 00:07:33:10\nNick Clason\nSo once this preliminary conversation has taken place, it's conversation number one. You're going to have to kind of streams of volunteer in intake, right? You may be thinking I need to recruit. And if that's the case, then by all means do it. But in some other cases you may get names to like a volunteer interest form or someone telling you, Hey, you should talk to John.\n\n00:07:33:11 - 00:07:57:26\nNick Clason\nOkay. So in that case, if someone else is giving you a name or if they're filling out a form on your website, you need to have a preliminary conversation with them. You need to sit down and find a way to to to kind of vet them just a little bit, not thoroughly and not like FBI style, but just a little bit of like get to know them, get to know their story and discover their reason for why they want to do youth ministry.\n\n00:07:57:27 - 00:08:19:05\nNick Clason\nBecause while you may be excited about just a random name coming into you from the website, you also have to make sure that you're not enlisting somebody who might be an abuser or a pedophile or some weirdo because as we said earlier, people are just not naturally drawn to being a youth leader volunteer. So someone does say that they are just out of the clear blue sky.\n\n00:08:19:07 - 00:08:43:06\nNick Clason\nJust do a tiny little bit of homework. So once that first conversation, that first screening conversation is done, then you need to enter them into whatever your church's safety screening process is. After they've gone through their safety screening process, whether that be a background check, taking some sexual abuse awareness classes or somewhere in between the two of those, you need to find a time to enlist them for a first serve.\n\n00:08:43:07 - 00:09:05:14\nNick Clason\nNow, the way that we sort of do it is like we have our background check and that lets them get in the room for a first serve because sometimes some of that additional sexual abuse awareness training is a lot. And so we get them in the room shadowed with someone who's already cleared and screened, but they can get a feel for youth ministry also to kind of just like strike while the iron is hot.\n\n00:09:05:14 - 00:09:21:07\nNick Clason\nYou don't want that lead to go cold, so you don't want someone who says they're interested and then you not give them an opportunity to come serve. So give them a first serve. Once that first serve is over, have a clearing clarifying conversation with them. I typically like to do it the same day or the same night of their first serve.\n\n00:09:21:13 - 00:09:44:22\nNick Clason\nHey, would you think what do you think in killing begin to kind of pursue this in this direction unless they give you some sort of like big red flag of like, I don't know, man, that's really was Wow. That really wasn't for me. I would try to find a way to start enlisting them that night, make sure that they are finishing up any of their remaining screenings before you make them an official part of your team.\n\n00:09:44:24 - 00:10:07:28\nNick Clason\nBut then once they have done all those things, once they've done that first serve and they've had that clarifying conversation, get them into an on board situation and do it as quickly as you can see. I think a lot of times we say we want volunteers, but then we're too busy to actually engage with them in meaningfully bring them along so that they feel loved, valued, cared for and that their time is not being wasted.\n\n00:10:08:01 - 00:10:31:17\nNick Clason\nSo let's move on. Now that we've talked about recruiting, what are the roles that you're recruiting them into? All right. So rule number one is this small group leader. We talked about it at length in the last video, but the lead small book written by the folks down at Orange is, I believe, one of the best pictures of what it means to simply be a small group leader.\n\n00:10:31:17 - 00:10:48:28\nNick Clason\nIt is clear. It is concise. Any one of us could have written it, but we didn't. And so they get the credit for it because they did the work. But it is a great manual for what a small group leader is pouring into and investing into the lives of just a few students that God has entrusted into their care.\n\n00:10:49:00 - 00:11:11:13\nNick Clason\nI think a lot of times when we think small group leader or when we think youth ministry leader, we think they need to be leading a small group. And when you think through the wide swath of different volunteers that you might need, you might not need every single person that says they're interested to become a volunteer small group leader.\n\n00:11:11:13 - 00:11:41:17\nNick Clason\nIf you think homeschool mom, if you think 55 and older guy, like there might be some other roles in your youth ministry. In fact, we in our studio miss you. We like to use these other roles as a little bit of a feeling out time for both of us, so we get to enlist them into another role that's not directly in the spiritual care and direction of a student, but one that we get to see them, see their faithfulness if they're actually coming to the job.\n\n00:11:41:20 - 00:11:57:12\nNick Clason\nAnd then we also get to know them, because if they're not in some sort of volunteer small group moment, and if you're also not in some sort of volunteer small group moment, you can have a conversation with them. I remember there is a a leader at church I worked at and she was enlisted as one of our safety people.\n\n00:11:57:12 - 00:12:25:02\nNick Clason\nShe was a police officer and she was a safety person and she was in the back of the room as she was kind of doing her thing. This wasn't on any of our sort of radars with it, but she was doing her thing. She actually came up. She's like, Hey, could I do that? Like instead of safety? And you see how like just being a part of the hospitality team in some way, shape or form being part of it, it initiated her thought process to kind of like say that might be something that I am also interested.\n\n00:12:25:02 - 00:12:45:08\nNick Clason\nSo some of the roles that we use hospitality, so that's getting things set up, that's greeters at check in, that's saying hey to students, first time students, help them fill out gas cards, all that type of stuff. There's safety. Like I mentioned, and you may have a plan for that from like a hiring in an officer type of thing.\n\n00:12:45:08 - 00:13:03:22\nNick Clason\nOr if not, if you're too small of a church, then you need to hire a couple, maybe volunteers, to sort of oversee it, keep eyes on dark spaces in the church, you know, keep an eye on bathrooms. Just make sure that there are an additional set of eyes on everything, because you know that as programing it's going. You got a lot on your mind, a lot on your plate.\n\n00:13:03:24 - 00:13:20:24\nNick Clason\nAnd so some of the last things on your mind is checking to make sure that back in that back closet there aren't two kids making out in this is safety person to do that that will help you know give you an additional like set of eyes so that you can see and know what's going on without seeing and knowing every single thing that's going on.\n\n00:13:20:26 - 00:13:45:14\nNick Clason\nYou may have a cafe I don't love like cafes from like the selling standpoint, having to source food, but I do love having a cafe because it gives it gives leaders an actual meaningful task to do that. We can place them in in sort of like a first step kind of role before we move them. If I if I don't know this person at all before we move them into a small group leader type role.\n\n00:13:45:17 - 00:14:14:17\nNick Clason\nAnd then, you know, depending on your set in your format, I was in a church that did decentralized host homes. And so we had groups meeting all throughout the city and all sorts of different houses. Your host home volunteers are a great pool of people and a great place. You can send some people so they may not be ready yet to be small group leader every single week, but they may be willing to create a warm, welcoming, inviting kind of atmosphere in a host home situation.\n\n00:14:14:19 - 00:14:42:07\nNick Clason\nThe third and final or in our list is retention. So retention is how do you keep these volunteers now that you have them? So the first thing that you need to be doing is you need to be checking in with your volunteers frequently. Now, I hear you might be thinking, I don't have very much time. Listen, as a part of this 2024 on Main Masterclass, the very first video was how to manage your time and how to get more stuff done.\n\n00:14:42:12 - 00:15:11:24\nNick Clason\nI would recommend that you take a look at that because when you implement some of those processes, you will find that you have more time than you think you do. And once you realize that you can start budgeting for and scheduling conversations, relationships, lunches, coffee appointments with some of your leaders, and it's important to do that because you just have an opportunity to sit down, have a conversation with leaders, get to know them, and let them know that like you're there and they have a place that they can turn to.\n\n00:15:11:25 - 00:15:41:08\nNick Clason\nNow, if you have 50, 7500 volunteers, then that's too much for you and that's where you need to probably implement some sort of coaching structure, some sort of additional layer where there's another person kind of put in that place to help be that for you. Again, similar to the safety team, somebody who can just be an additional hand, additional shepherd, additional person to help you care for the leaders in your student ministry.\n\n00:15:41:10 - 00:16:04:00\nNick Clason\nWhat about relationships? Like how are you building your relationship, your rapport with these leaders, Hang out with them in a casual environment. It doesn't always have to be a formalized like meeting sit down with an agenda and three points to get through. Just who are you hanging out with your leaders? If you're hanging out with your leaders, I told you my last video about a guy named Steve that I enlisted.\n\n00:16:04:02 - 00:16:24:03\nNick Clason\nI enlisted him to be a seventh grade boy, Smoggy Peter, which in that church, seventh grade was the earliest the youngest age that we had for our students. He still to this day, they are now seniors. He still to this day is a small group leader for them. But I haven't been in that space since like eighth grade of those kids year.\n\n00:16:24:03 - 00:16:44:06\nNick Clason\nSo. So he stayed all through high school all throughout COVID. Mind you all after my relationship with him left. But because I built a rapport with him, he stuck for that. And then he got hooked and he stuck and he stayed. Finally, think about appreciation. Do you leaders know that you care about them? Do you give them moments?\n\n00:16:44:08 - 00:17:01:29\nNick Clason\nDo you give them tokens of appreciation? Does it have to be a big budget buster? But I remember I talked to a youth leader one time who she said all she was doing was just a pristine, like just the mess out of her volunteers. And she asked one of her volunteers one time like, Do you feel appreciated or why?\n\n00:17:01:29 - 00:17:24:27\nNick Clason\nWhy do people like serving in students? And one of their volunteers said, You'd be crazy not to because he was basically saying, You appreciate us so often and so much like anyone who does this job just feels like a million bucks. Okay. The fourth thing under tension is develop them well, which is actually the final video link in the 2024 youth ministry.\n\n00:17:24:27 - 00:17:42:21\nNick Clason\nOnDemand Masterclass is linked right here on the screen. So go ahead and check that out because you want to develop them so that you retain them. We're working to make digital discipleship in youth ministry, in in church ministry, easy possible and accessible. So as always, stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] Digital Integration Strategy⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 Youth Ministry [on-demand] Masterclass\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e[FREE] DYM Games\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🛟 The life-line of all good student ministry is adult volunteer leaders.\u003cbr\u003e\n🤷 So much so, Are we even needed? Eventually, hopefully not!\u003cbr\u003e\n🇷Let’s dive into the 3 “R’s” of volunteers\u003cbr\u003e\n🔗 \u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/084\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/084\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=s8HNzfZoiX0\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=s8HNzfZoiX0\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//UNLEASHING VOLUNTEERS DEEP DIVE\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/084\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/084\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e1) RECRUITING\u003c/strong\u003e\u003cbr\u003e\n//FULL PROOF EMAIL\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2) ROLES\u003c/strong\u003e\u003cbr\u003e\n//LEAD SMALL\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Lead-Small-Ideas-Every-Leader/dp/0985411627\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Lead-Small-Ideas-Every-Leader/dp/0985411627\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e3) RETENTION\u003c/strong\u003e\u003cbr\u003e\n//TIME MANAGEMENT\u003cbr\u003e\n\u003ca href=\"https://youtu.be/xlS1kWcQBS8?si=kxHfp9_oeF8Wes\" rel=\"nofollow\"\u003ehttps://youtu.be/xlS1kWcQBS8?si=kxHfp9_oeF8Wes\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/077\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/077\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00 The Life Line for all Youth Pastors\u003cbr\u003e\n01:02 Finding the Best Volunteers\u003cbr\u003e\n04:48 Full Proof Recruiting Email\u003cbr\u003e\n10:06 Not Everybody is a Small Group Leader\u003cbr\u003e\n14:01 Never Recruit Again with Good Retention\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:00 - 00:00:24:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you\u0026#39;ve been in youth ministry for any length of time, then you know that the lifeline for any good youth ministry is a Dole volunteer. Leaders, Right. Like so much So you might even ask the question, am I even needed? I mean, eventually, Hopefully. No, because you\u0026#39;ve raised these leaders up in such a way that they\u0026#39;re competent and can do the job without you.\u003c/p\u003e\n\n\u003cp\u003e00:00:24:24 - 00:00:46:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe\u0026#39;ve talked deeply in the last episode about the philosophy and the reasons behind having good volunteer youth leaders. It\u0026#39;s our last video to enjoy the top of the screen. But in this video, we\u0026#39;re going to round out and I\u0026#39;m going to give you the three R\u0026#39;s of volunteers recruitment. And I have a full proof email, so stick around to see that the roles that you can enlist them into.\u003c/p\u003e\n\n\u003cp\u003e00:00:46:01 - 00:01:06:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd finally, stick around all the way to the very end of the video because the third and final R is retention. And if you lay out a good foundation and if you actually stick to the plan with retention, you won\u0026#39;t ever have to be recruiting again. Sound too good to be true? Let\u0026#39;s check it out. So the first R in volunteerism is recruitment.\u003c/p\u003e\n\n\u003cp\u003e00:01:06:27 - 00:01:29:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAlways be recruiting. Now you might be thinking to yourself, Well, where in the world do I even find them coming below the best places to find volunteers in your church? I mean, just think about the places that you frequent. Maybe it\u0026#39;s your or your wife\u0026#39;s or your families or your children\u0026#39;s Sunday school classes. So perhaps you have a kid.\u003c/p\u003e\n\n\u003cp\u003e00:01:29:26 - 00:02:00:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThey have a Sunday school class, another kids parents in that Sunday school class, maybe a small group that you\u0026#39;re in or that you lead. As you get to do life with people, you\u0026#39;ll notice more about them and you\u0026#39;ll be looking for certain qualities or attributes. I mean, one of the best things that you need to do is you need to realize that anyone can do youth ministry, but you\u0026#39;re probably not going to find people who come to you and say, I am so super passionate about youth ministry and they look the part and they\u0026#39;re cool and they have piercings and they have tattoos.\u003c/p\u003e\n\n\u003cp\u003e00:02:00:11 - 00:02:29:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLike you\u0026#39;ll get one or two of those. But like you also have to be willing to recruit the moms. You have to be willing to recruit the over 55 year old, almost retired men. You have to be willing to recruit like the homeschool dad, like the people that don\u0026#39;t exactly look the part. But if they love Jesus and if they can tolerate teenagers, then they\u0026#39;re in a good spot to be a youth volunteer and just ask.\u003c/p\u003e\n\n\u003cp\u003e00:02:29:08 - 00:02:50:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI remember I was coaching one of my kids flag football teams and while I was coaching the team, it was still a church. I was coaching the team, one of the moms on the team. She we had two coaches in there on the field and she kept making her way over to the sidelines and she\u0026#39;s like, I just love helping out and being around the kids.\u003c/p\u003e\n\n\u003cp\u003e00:02:50:07 - 00:03:07:23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIs it okay if I do this? Like she wasn\u0026#39;t officially a coach? None of that stuff. And so we were like, Yeah, that\u0026#39;s great because the kids are just while an hour over there on the sidelines. We needed all the help that we could get. And so her being on the sidelines immediately, like trigger my brain, I was like, I\u0026#39;m going to ask her.\u003c/p\u003e\n\n\u003cp\u003e00:03:07:24 - 00:03:28:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so one day I had a leader drop off like a leader call me and say, Hey, I can\u0026#39;t do it anymore. I was dropping my son off at preschool, and this mom also is dropping her kids off at the same preschool through the church, which I had never seen her do that before. And immediately in my brain, I felt the Holy Spirit say, Ask her.\u003c/p\u003e\n\n\u003cp\u003e00:03:28:27 - 00:03:51:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd I had to do the digging because I had to like I didn\u0026#39;t know her name right. So I knew the kids names from the fly football team. So I found the kids in our church, you know, database. And then I found her as the mom, and then I just shot her an email. And I\u0026#39;m gonna share with you that imagery just so you might be thinking, okay, I think think through all the different pools that you have and I get it.\u003c/p\u003e\n\n\u003cp\u003e00:03:51:07 - 00:04:11:19\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou might be like, I don\u0026#39;t I don\u0026#39;t have any like at that point, start asking like, ask other other people that, you know, who do you know, who can I ask Who\u0026#39;s in your small group? Who\u0026#39;s who\u0026#39;s someone who\u0026#39;s just friendly? Right. And one of the things I like to do is I\u0026#39;m like, they may not have the soft youth ministry skills yet, but if they have a teachable spirit, we can level them up in youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:04:11:19 - 00:04:31:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we\u0026#39;re going to talk about in the third and final hour on retention. But how do you ask a volunteer leader? Right. So I have this this email that I\u0026#39;ve drafted. I am going to share it with you. If you\u0026#39;re watching on YouTube, it\u0026#39;s going to be linked right here on the screen if you\u0026#39;re watching on YouTube, but you\u0026#39;re dropping these now on Wednesday morning so you can listen to them on your way into the office.\u003c/p\u003e\n\n\u003cp\u003e00:04:31:06 - 00:04:58:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can listen to them while you\u0026#39;re setting up for youth ministry. If you\u0026#39;re listening via the podcast feed, we\u0026#39;re going to continue to drop them on Thursday morning. So you get a little bit of a bonus day if you\u0026#39;re watching, subscribing and consuming these via YouTube. So for free, check us out there at YouTube.com slash clay cynic or just search hybrid ministry in the YouTube search bar but the leader recruitment email goes like this dear fill in their name.\u003c/p\u003e\n\n\u003cp\u003e00:04:58:10 - 00:05:18:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think that you could be uniquely positioned to be a great volunteer in our student ministry. Now before you laugh, archive this email and just think that I\u0026#39;m full of hot air. Take a minute to think about this. Did you know that two thirds of adult Christians have made a decision to follow Jesus before the age of 18?\u003c/p\u003e\n\n\u003cp\u003e00:05:18:08 - 00:05:39:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThis statistic alone is the reason why I do what I do and investing in the next generation. However, while you may not feel equipped, qualified or ready, I\u0026#39;d like to point out that God uses people like that. The underequipped, the under-qualified, and the not ready to further His kingdom every day. All throughout the pages of Scripture, Moses was a murderer.\u003c/p\u003e\n\n\u003cp\u003e00:05:39:28 - 00:06:09:16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nJonah ran the other way. Peter was uneducated and Paul was a self-righteous bigot. Now, here\u0026#39;s what I consider a qualification for student ministry. Love Jesus. And like teenagers, Borrow that from my friend Doug Fields. If you can check these two boxes off, then I think you have what it takes to join our team. I love to sit over a cup of coffee and discuss this idea with you a little bit more in depth, and maybe we could grab a quick phone call to chat about it.\u003c/p\u003e\n\n\u003cp\u003e00:06:09:19 - 00:06:35:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGive me a call or shoot me text if you\u0026#39;d like to do that. Signed your name. That email alone has drummed up a lot of interest in recruiting new volunteers. And when I was working at a large multisite megachurch in Chicago, I needed to do a lot of kind of cold call style emails, so I\u0026#39;d get names of people I\u0026#39;d never heard of, never met, and I would send them that email to at least sparked conversation and in a lot of cases I would get responses, but not always.\u003c/p\u003e\n\n\u003cp\u003e00:06:35:09 - 00:06:54:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so if I didn\u0026#39;t get a response out of reach back out via text or call just a couple of weeks later and say, Hey, I sent you an email, I\u0026#39;m just curious if you\u0026#39;ve given that email any more thought. So I love the line in that email. Two thirds of Christians have made a decision to follow Jesus before the age of 18.\u003c/p\u003e\n\n\u003cp\u003e00:06:54:03 - 00:07:13:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you knew that you owe me a subscribe, and if you did it then then hit me like, right. Because what we\u0026#39;re doing, like I says, we\u0026#39;re dropping this this video one day before the podcast drops. All right. So that statistic alone is why I do what I do. The final thing after how to ask him is how do you onboard them right.\u003c/p\u003e\n\n\u003cp\u003e00:07:13:06 - 00:07:33:10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo once this preliminary conversation has taken place, it\u0026#39;s conversation number one. You\u0026#39;re going to have to kind of streams of volunteer in intake, right? You may be thinking I need to recruit. And if that\u0026#39;s the case, then by all means do it. But in some other cases you may get names to like a volunteer interest form or someone telling you, Hey, you should talk to John.\u003c/p\u003e\n\n\u003cp\u003e00:07:33:11 - 00:07:57:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOkay. So in that case, if someone else is giving you a name or if they\u0026#39;re filling out a form on your website, you need to have a preliminary conversation with them. You need to sit down and find a way to to to kind of vet them just a little bit, not thoroughly and not like FBI style, but just a little bit of like get to know them, get to know their story and discover their reason for why they want to do youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:07:57:27 - 00:08:19:05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBecause while you may be excited about just a random name coming into you from the website, you also have to make sure that you\u0026#39;re not enlisting somebody who might be an abuser or a pedophile or some weirdo because as we said earlier, people are just not naturally drawn to being a youth leader volunteer. So someone does say that they are just out of the clear blue sky.\u003c/p\u003e\n\n\u003cp\u003e00:08:19:07 - 00:08:43:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nJust do a tiny little bit of homework. So once that first conversation, that first screening conversation is done, then you need to enter them into whatever your church\u0026#39;s safety screening process is. After they\u0026#39;ve gone through their safety screening process, whether that be a background check, taking some sexual abuse awareness classes or somewhere in between the two of those, you need to find a time to enlist them for a first serve.\u003c/p\u003e\n\n\u003cp\u003e00:08:43:07 - 00:09:05:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, the way that we sort of do it is like we have our background check and that lets them get in the room for a first serve because sometimes some of that additional sexual abuse awareness training is a lot. And so we get them in the room shadowed with someone who\u0026#39;s already cleared and screened, but they can get a feel for youth ministry also to kind of just like strike while the iron is hot.\u003c/p\u003e\n\n\u003cp\u003e00:09:05:14 - 00:09:21:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou don\u0026#39;t want that lead to go cold, so you don\u0026#39;t want someone who says they\u0026#39;re interested and then you not give them an opportunity to come serve. So give them a first serve. Once that first serve is over, have a clearing clarifying conversation with them. I typically like to do it the same day or the same night of their first serve.\u003c/p\u003e\n\n\u003cp\u003e00:09:21:13 - 00:09:44:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHey, would you think what do you think in killing begin to kind of pursue this in this direction unless they give you some sort of like big red flag of like, I don\u0026#39;t know, man, that\u0026#39;s really was Wow. That really wasn\u0026#39;t for me. I would try to find a way to start enlisting them that night, make sure that they are finishing up any of their remaining screenings before you make them an official part of your team.\u003c/p\u003e\n\n\u003cp\u003e00:09:44:24 - 00:10:07:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut then once they have done all those things, once they\u0026#39;ve done that first serve and they\u0026#39;ve had that clarifying conversation, get them into an on board situation and do it as quickly as you can see. I think a lot of times we say we want volunteers, but then we\u0026#39;re too busy to actually engage with them in meaningfully bring them along so that they feel loved, valued, cared for and that their time is not being wasted.\u003c/p\u003e\n\n\u003cp\u003e00:10:08:01 - 00:10:31:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo let\u0026#39;s move on. Now that we\u0026#39;ve talked about recruiting, what are the roles that you\u0026#39;re recruiting them into? All right. So rule number one is this small group leader. We talked about it at length in the last video, but the lead small book written by the folks down at Orange is, I believe, one of the best pictures of what it means to simply be a small group leader.\u003c/p\u003e\n\n\u003cp\u003e00:10:31:17 - 00:10:48:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt is clear. It is concise. Any one of us could have written it, but we didn\u0026#39;t. And so they get the credit for it because they did the work. But it is a great manual for what a small group leader is pouring into and investing into the lives of just a few students that God has entrusted into their care.\u003c/p\u003e\n\n\u003cp\u003e00:10:49:00 - 00:11:11:13\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think a lot of times when we think small group leader or when we think youth ministry leader, we think they need to be leading a small group. And when you think through the wide swath of different volunteers that you might need, you might not need every single person that says they\u0026#39;re interested to become a volunteer small group leader.\u003c/p\u003e\n\n\u003cp\u003e00:11:11:13 - 00:11:41:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you think homeschool mom, if you think 55 and older guy, like there might be some other roles in your youth ministry. In fact, we in our studio miss you. We like to use these other roles as a little bit of a feeling out time for both of us, so we get to enlist them into another role that\u0026#39;s not directly in the spiritual care and direction of a student, but one that we get to see them, see their faithfulness if they\u0026#39;re actually coming to the job.\u003c/p\u003e\n\n\u003cp\u003e00:11:41:20 - 00:11:57:12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then we also get to know them, because if they\u0026#39;re not in some sort of volunteer small group moment, and if you\u0026#39;re also not in some sort of volunteer small group moment, you can have a conversation with them. I remember there is a a leader at church I worked at and she was enlisted as one of our safety people.\u003c/p\u003e\n\n\u003cp\u003e00:11:57:12 - 00:12:25:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nShe was a police officer and she was a safety person and she was in the back of the room as she was kind of doing her thing. This wasn\u0026#39;t on any of our sort of radars with it, but she was doing her thing. She actually came up. She\u0026#39;s like, Hey, could I do that? Like instead of safety? And you see how like just being a part of the hospitality team in some way, shape or form being part of it, it initiated her thought process to kind of like say that might be something that I am also interested.\u003c/p\u003e\n\n\u003cp\u003e00:12:25:02 - 00:12:45:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo some of the roles that we use hospitality, so that\u0026#39;s getting things set up, that\u0026#39;s greeters at check in, that\u0026#39;s saying hey to students, first time students, help them fill out gas cards, all that type of stuff. There\u0026#39;s safety. Like I mentioned, and you may have a plan for that from like a hiring in an officer type of thing.\u003c/p\u003e\n\n\u003cp\u003e00:12:45:08 - 00:13:03:22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOr if not, if you\u0026#39;re too small of a church, then you need to hire a couple, maybe volunteers, to sort of oversee it, keep eyes on dark spaces in the church, you know, keep an eye on bathrooms. Just make sure that there are an additional set of eyes on everything, because you know that as programing it\u0026#39;s going. You got a lot on your mind, a lot on your plate.\u003c/p\u003e\n\n\u003cp\u003e00:13:03:24 - 00:13:20:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so some of the last things on your mind is checking to make sure that back in that back closet there aren\u0026#39;t two kids making out in this is safety person to do that that will help you know give you an additional like set of eyes so that you can see and know what\u0026#39;s going on without seeing and knowing every single thing that\u0026#39;s going on.\u003c/p\u003e\n\n\u003cp\u003e00:13:20:26 - 00:13:45:14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou may have a cafe I don\u0026#39;t love like cafes from like the selling standpoint, having to source food, but I do love having a cafe because it gives it gives leaders an actual meaningful task to do that. We can place them in in sort of like a first step kind of role before we move them. If I if I don\u0026#39;t know this person at all before we move them into a small group leader type role.\u003c/p\u003e\n\n\u003cp\u003e00:13:45:17 - 00:14:14:17\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then, you know, depending on your set in your format, I was in a church that did decentralized host homes. And so we had groups meeting all throughout the city and all sorts of different houses. Your host home volunteers are a great pool of people and a great place. You can send some people so they may not be ready yet to be small group leader every single week, but they may be willing to create a warm, welcoming, inviting kind of atmosphere in a host home situation.\u003c/p\u003e\n\n\u003cp\u003e00:14:14:19 - 00:14:42:07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe third and final or in our list is retention. So retention is how do you keep these volunteers now that you have them? So the first thing that you need to be doing is you need to be checking in with your volunteers frequently. Now, I hear you might be thinking, I don\u0026#39;t have very much time. Listen, as a part of this 2024 on Main Masterclass, the very first video was how to manage your time and how to get more stuff done.\u003c/p\u003e\n\n\u003cp\u003e00:14:42:12 - 00:15:11:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI would recommend that you take a look at that because when you implement some of those processes, you will find that you have more time than you think you do. And once you realize that you can start budgeting for and scheduling conversations, relationships, lunches, coffee appointments with some of your leaders, and it\u0026#39;s important to do that because you just have an opportunity to sit down, have a conversation with leaders, get to know them, and let them know that like you\u0026#39;re there and they have a place that they can turn to.\u003c/p\u003e\n\n\u003cp\u003e00:15:11:25 - 00:15:41:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow, if you have 50, 7500 volunteers, then that\u0026#39;s too much for you and that\u0026#39;s where you need to probably implement some sort of coaching structure, some sort of additional layer where there\u0026#39;s another person kind of put in that place to help be that for you. Again, similar to the safety team, somebody who can just be an additional hand, additional shepherd, additional person to help you care for the leaders in your student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:15:41:10 - 00:16:04:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhat about relationships? Like how are you building your relationship, your rapport with these leaders, Hang out with them in a casual environment. It doesn\u0026#39;t always have to be a formalized like meeting sit down with an agenda and three points to get through. Just who are you hanging out with your leaders? If you\u0026#39;re hanging out with your leaders, I told you my last video about a guy named Steve that I enlisted.\u003c/p\u003e\n\n\u003cp\u003e00:16:04:02 - 00:16:24:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI enlisted him to be a seventh grade boy, Smoggy Peter, which in that church, seventh grade was the earliest the youngest age that we had for our students. He still to this day, they are now seniors. He still to this day is a small group leader for them. But I haven\u0026#39;t been in that space since like eighth grade of those kids year.\u003c/p\u003e\n\n\u003cp\u003e00:16:24:03 - 00:16:44:06\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo. So he stayed all through high school all throughout COVID. Mind you all after my relationship with him left. But because I built a rapport with him, he stuck for that. And then he got hooked and he stuck and he stayed. Finally, think about appreciation. Do you leaders know that you care about them? Do you give them moments?\u003c/p\u003e\n\n\u003cp\u003e00:16:44:08 - 00:17:01:29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nDo you give them tokens of appreciation? Does it have to be a big budget buster? But I remember I talked to a youth leader one time who she said all she was doing was just a pristine, like just the mess out of her volunteers. And she asked one of her volunteers one time like, Do you feel appreciated or why?\u003c/p\u003e\n\n\u003cp\u003e00:17:01:29 - 00:17:24:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWhy do people like serving in students? And one of their volunteers said, You\u0026#39;d be crazy not to because he was basically saying, You appreciate us so often and so much like anyone who does this job just feels like a million bucks. Okay. The fourth thing under tension is develop them well, which is actually the final video link in the 2024 youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00:17:24:27 - 00:17:42:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nOnDemand Masterclass is linked right here on the screen. So go ahead and check that out because you want to develop them so that you retain them. We\u0026#39;re working to make digital discipleship in youth ministry, in in church ministry, easy possible and accessible. So as always, stay hybrid.\u003c/p\u003e","summary":"🛟 The life-line of all good student ministry is adult volunteer leaders.\r\n🤷 So much so, Are we even needed? Eventually, hopefully not!\r\n🇷Let’s dive into the 3 “R’s” of volunteers","date_published":"2024-02-15T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/d83dd5dc-aa32-43b5-ae2b-2fee0673dd01.mp3","mime_type":"audio/mpeg","size_in_bytes":25158317,"duration_in_seconds":1047}]},{"id":"05b62785-f0aa-4d27-888a-b8125ca2ffe7","title":"Episode 083: ❤️ Youth Ministry Volunteers Unleashed","url":"https://www.hybridministry.xyz/083","content_text":"⚡ FULL HYBRID MINISTRY STRATEGY⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n[FREE] My Best Youth Ministry Games\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\n======================================\nDESCRIPTION\n🤫 The Secret Sauce in Youth Ministry, might surprise you, is Volunteers\n\n🩹 You only have a certain capacity as one individual person.\nVolunteers not only help level up your care in your youth ministry.\nBut also, they can be the best source of friendship and camaraderie\n\n⏫ How do we level up our volunteers to unleash them?\n\n🔗 https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/083\n\n//YOUTUBE VIDEO\nhttps://youtu.be/7ytA0V0MdeA\n\n1) PASTORAL CARE\n//LEAD SMALL\nhttps://www.amazon.com/Lead-Small-Ideas-Every-Leader/dp/0985411627\n\n//MY FULL STRATEGY\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2) CAMARADERIE\n//DARE2SHARE\nhttps://www.dare2share.org\n\n3) INTERSECTED FAITH STORIES\n//GROWING YOUNG\n\nhttps://www.amazon.com/Growing-Young-Essential-Strategies-Discover/dp/0801019257/ref=sr_1_1?crid=338IYV0RBLJFS\u0026amp;keywords=growing+young\u0026amp;qid=1705628888\u0026amp;s=books\u0026amp;sprefix=growing+young%2Cstripbooks%2C153\u0026amp;sr=1-1\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"The Full Hybrid Ministry Strategy\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00-03:41 We would all be sunk without our Youth Ministry Volunteers\n03:41-06:42  Caring for youth beyond your capacity\n06:42-09:13 How to find friends as a youth pastor\n09:13-11:05 Students need more than you\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\n00;00;00;05 - 00;00;19;09\nNick Clason\nSo early on in in Youth Minister, you've probably been there. I was running a high school and a middle school ministry separate, but I was the only guy. And so the way I actually did it, which I don't necessarily recommend this as a strategy anymore, and I can tell you why in future videos. But I had youth ministry, I had middle school ministry in high school ministry, staggered.\n\n00;00;19;09 - 00;00;41;44\nNick Clason\nSo one started at six or six. One started at seven or seven. Thought I was really, really cute for coming up with that idea. But no other people have come up with that idea before. Anyway, in my middle school ministry. I had a middle school ministry of girls, like only girls had about eight or six middle school girls on a regular basis and we had no boys.\n\n00;00;41;44 - 00;01;04;00\nNick Clason\nIn fact, it was a pretty big issue, big enough that there were families leaving the church over it. That being said, I had literally only been there for about four months. And so one family left the church days after I accepted the job and my senior pastor was like, Bro, that's the whole reason why we're hiring this guy to like, help get more people here, get more, you know, boys here for your your son.\n\n00;01;04;01 - 00;01;25;57\nNick Clason\nAnd so anyway, I had missed school ministry and I was playing Leader Roulette. And I'll tell you what, leader Roula, it is I only had middle I only had girl leaders enlisted to serve in my middle school ministry. No boy leaders because I had no boy students. And so in my brain I was like, I'll get to that problem when it happens.\n\n00;01;25;57 - 00;01;48;58\nNick Clason\nAnd so there I was in the lobby welcoming middle school students. And I should also say that I had like 90 minutes of programing. So say, you know, 30 minutes or so of games, 30 minutes of teaching, and then 30 minutes of smart, that last 30 minutes was the overlapping part. So I sent middle schoolers off to their small group for the 30 minutes and the high schoolers sort of right at that time.\n\n00;01;48;58 - 00;02;13;16\nNick Clason\nSo I was I was unavailable to ever step in as some sort of small group. So anyway, middle school ministry is starting somewhere around 606 or so. I can't say for certain the exact moment. And in walks a boy in my face. I'm like, dang, we got trouble. Now the good news was I did have some high school boys.\n\n00;02;13;21 - 00;02;35;31\nNick Clason\nAnd so then thus I did have high school boy volunteers. And so one of my high school boy volunteers, his name was Aaron Coons. Shout out to Aaron Koontz, Beavercreek, Ohio, AC for short. I call them up was like, dude. And no, you don't need to be here till seven, but can you pop in a few minutes early and can you help run and cover this middle school boy?\n\n00;02;35;31 - 00;03;03;29\nNick Clason\nSmall group that I was now going to figure out how to staff it. Right now I had a boy. Now I needed boy, small group leaders. And so in this video today, what we are going to talk about is the why of volunteers in youth ministry. And in fact, I actually was going to make this one video. I was going to talk about the why of youth ministry volunteers, the recruiting of youth ministry volunteers and the training of youth minister volunteers.\n\n00;03;03;29 - 00;03;22;55\nNick Clason\nAnd as I sort of scripting it out, I realized this is a long video. So as a part of the 2024 Masterclass, I know I said in the last year, this is going to be the last one, but it's not. We are going to extend this one and break it apart into three different videos. So very a video series inside another video series.\n\n00;03;23;00 - 00;03;42;02\nNick Clason\nThat's why you should subscribe. Because in this video we're talking about the why of youth ministry volunteers and in future videos, we're going to be talking about how to recruit. And then we're also going to be talking about training. All of this is a part of the free on demand training for youth ministry. Master Class. Welcome to the Hybrid Ministry show.\n\n00;03;42;07 - 00;04;00;21\nNick Clason\nSo, everyone, welcome to the Hybrid ministry show. I am Nic Clason Just like I was saying, I've been in youth ministry. The story I shared in the intro was about, I think 13, 12, 13 years ago. Now, at this point, no boys, no boy, small group leaders. And so from that point, I have learned quite a few things about youth ministry.\n\n00;04;00;21 - 00;04;26;15\nNick Clason\nI've learned quite a few things about youth ministry volunteers. And one of the key things for youth ministry in youth ministry volunteers is the need for volunteers to help scale up in pastoral care. In fact, we have a video that's linked right here at the top of this screen where we talked about ways to use hybrid ministry to enhance the pastoral care in the shepherding in your youth ministry and in your student ministry.\n\n00;04;26;15 - 00;04;46;30\nNick Clason\nAnd so I'm not going to get too deep into that and tools and tips and tricks on how to equip your volunteers to reach out to your students and to care for your students. But you should check that out. There's some that you're interested in. However, one of the key things not to sound too corporate, not to sound to business, is that you need youth ministry leaders to help scale up the care.\n\n00;04;46;30 - 00;05;11;34\nNick Clason\nI mean, the reality of the fact is that you, as an individual, a singular one person, youth ministry, one man band, you only have so much capacity and maybe you're a super relational person. And so your capacity may be higher than someone who's not quite as relational as you. But at the end of the day, you realize that like once you scale past 20, 30, 40, 50, 60, 70, 80, I don't know, definitely 80.\n\n00;05;11;34 - 00;05;32;22\nNick Clason\nYou're not going to be able to know every single student's name, every single student story, every single student's things going on. Their families are not going to be able to attend every single student's games and every single student's extracurricular types of things. And so that is why youth ministry is so important, is because your your volunteers help spread out that care.\n\n00;05;32;22 - 00;05;55;21\nNick Clason\nI mean, that's really that's the crux, the thesis is the basis for the entire book written by Orange Lead Small, one of my all time favorite resources. If you haven't checked it out, link down below in the show notes. But it is a youth ministry volunteer's job description and I actually used it in a lot of cases to help onboard some of my leaders and say, Read this and if this lights a fire within you, then let's keep talking.\n\n00;05;55;21 - 00;06;18;03\nNick Clason\nAnd that'll be kind of the preliminary starting foundation for a lot of my discussions. So it helps expand our reach. Speaking of expanding regional, I think all of us realize and see the need for social media. Well, what I've done for use, I've actually led a completely free digital strategy. I call it my hybrid ministry done for you one month posting strategy.\n\n00;06;18;03 - 00;06;42;05\nNick Clason\nIt's linked right here down below. Very first link in the top of this video, I want you to check out my completely free e-book and not only can you become the face of your youth ministry, social media, not only can you get students as a main primary face of your youth, missed your social media, but you can now also, as a part of this video, enlist your volunteers to be a part of your youth ministry and especially what they're doing on social media.\n\n00;06;42;14 - 00;07;09;23\nNick Clason\nBut reason number two, beyond scaling up pastoral care so that you can kind of spread out the need and the desire and knowing of students, there's just a camaraderie that comes with people locking arms and going together. I remember my students, we would take them to a thing called Dare to Share. You've maybe heard of it before, and at one point in the Dear Teacher conference, what they're doing it actually said, now there's a dude, Ayrshire Live, and so you kind of host it as like a livestream event.\n\n00;07;09;23 - 00;07;23;52\nNick Clason\nBut back in the day they would go city to city and so we would kind of chase whatever city they're in. Sometimes they're in Dayton, Ohio, sometimes they're in Columbus, Ohio. I think maybe one time there in Cincinnati, Ohio. But nonetheless, we would kind of go to the conference. They'd have the worship and the speakers and all the things.\n\n00;07;23;52 - 00;07;42;04\nNick Clason\nBut at one point they'd send youth ministries all throughout the city of wherever the hosting of the event was happening. And they would say, go door to door, collect cans, pass out lightbulbs, whatever the case may be, but share the gospel with people and my students. I remember they'd always be so nervous and freaked out. I mean, come on, wouldn't you?\n\n00;07;42;09 - 00;08;09;23\nNick Clason\nAnd but but one of the things that was so helpful but it was would help kind of break down the barrier and the entry level of starting a gospel conversation. But I remember the atmosphere and the attitude once we arrived back in the conference room, everyone in that place, they were hype. They were so pumped up because they had gone out and they actually I remember one time in one of the things they equated it to, like being on a military mission.\n\n00;08;09;27 - 00;08;30;02\nNick Clason\nYou have this unbreakable bond because you've been on a mission together. And I think in a lot of ways that's what a youth ministry volunteer team can be. You as you pastor, you have a mission to help reach students and share the gospel and help point them to Jesus. But then you also have leaders who are who are adopting that same mindset and strategy, and maybe they're not there yet.\n\n00;08;30;06 - 00;08;51;03\nNick Clason\nYou're helping kind of bring them along or level them up into that. And once you can have that unbreakable bond, you realize that even after a bad night of youth ministry, you guys are still there together, that you're still around some other people who are a like minded on the same page and beyond just that, beyond just like the camaraderie, you have the opportunity to make real friends with these people.\n\n00;08;51;18 - 00;09;13;00\nNick Clason\nI remember I worked at a church in Cincinnati, Ohio, and one of my volunteers became one of my best friends, and we met every single Tuesday morning. We met to recite Bible verses together to kind of keep each other accountable. And still to this day, even now, at that point, something like five, six, seven years ago, we'll call each other every once in a while and we'll just kind of keep up with each other's lives.\n\n00;09;13;13 - 00;09;31;42\nNick Clason\nThe third reason why you need volunteers in your youth ministry is simply because of the fact that students need more than you to speak into their life and into their faith story. In fact, it takes five people in the book Growing Young by Care, Power, Power. She talked about the importance and that's going to be Campbell on the show notes or wherever your podcast catch.\n\n00;09;31;42 - 00;09;59;34\nNick Clason\nYou can you can check it out in the link in the description or a hybridministry.xyz/083 beyond just three of transcripts. But Kara Powell said that we need five people. Students need five people in their lives. If they have five people speaking into their lives of their faith beyond just mom and dad. But but smart leaders and youth pastors and maybe even like adults that they serve in the nursery with the they rub shoulders with and they see on a regular ongoing basis.\n\n00;09;59;34 - 00;10;21;00\nNick Clason\nYou need leaders in your life because you are not going to be the only primary person speaking into students lives. And if you are, that's going to leave them with a less lustful, less less robust faith. They need other voices speaking into it so you can be a voice in their smug habit. It can be a voice and maybe their small group co-leader can be a voice.\n\n00;10;21;00 - 00;10;39;39\nNick Clason\nAnd maybe some are on the serving team that's overseeing the greeters, which they're they're a member of serving on the youth ministry team or whatever the case might be. But fill it in. So there's five people. Five people seems to be the kind of key marker and not wasn't I get it? You might be sitting there thinking, I don't have five people I know it can be difficult.\n\n00;10;39;39 - 00;11;01;32\nNick Clason\nAnd that's why we're talking on the next video about how to recruit the best youth ministry volunteers, where to get them, where to find them, how to do it that is linked right here on the video. So don't forget, in this podcast we are making digital discipleship easy, possible, accessible in this particular video through the ministry of our small group leaders.\n\n00;11;01;32 - 00;11;05;42\nNick Clason\nSo don't forget and as always, stay hybrid.","content_html":"\u003ch3\u003e⚡ FULL HYBRID MINISTRY STRATEGY⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 Youth Ministry [on-demand] Masterclass\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e[FREE] My Best Youth Ministry Games\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🤫 The Secret Sauce in Youth Ministry, might surprise you, is Volunteers\u003c/p\u003e\n\n\u003cp\u003e🩹 You only have a certain capacity as one individual person.\u003cbr\u003e\nVolunteers not only help level up your care in your youth ministry.\u003cbr\u003e\nBut also, they can be the best source of friendship and camaraderie\u003c/p\u003e\n\n\u003cp\u003e⏫ How do we level up our volunteers to unleash them?\u003c/p\u003e\n\n\u003cp\u003e🔗 \u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/083\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/083\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/7ytA0V0MdeA\" rel=\"nofollow\"\u003ehttps://youtu.be/7ytA0V0MdeA\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e1) PASTORAL CARE\u003c/strong\u003e\u003cbr\u003e\n//LEAD SMALL\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Lead-Small-Ideas-Every-Leader/dp/0985411627\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Lead-Small-Ideas-Every-Leader/dp/0985411627\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MY FULL STRATEGY\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2) CAMARADERIE\u003c/strong\u003e\u003cbr\u003e\n//DARE2SHARE\u003cbr\u003e\n\u003ca href=\"https://www.dare2share.org\" rel=\"nofollow\"\u003ehttps://www.dare2share.org\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e3) INTERSECTED FAITH STORIES\u003c/strong\u003e\u003cbr\u003e\n//GROWING YOUNG\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.amazon.com/Growing-Young-Essential-Strategies-Discover/dp/0801019257/ref=sr_1_1?crid=338IYV0RBLJFS\u0026keywords=growing+young\u0026qid=1705628888\u0026s=books\u0026sprefix=growing+young%2Cstripbooks%2C153\u0026sr=1-1\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Growing-Young-Essential-Strategies-Discover/dp/0801019257/ref=sr_1_1?crid=338IYV0RBLJFS\u0026amp;keywords=growing+young\u0026amp;qid=1705628888\u0026amp;s=books\u0026amp;sprefix=growing+young%2Cstripbooks%2C153\u0026amp;sr=1-1\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003eThe Full Hybrid Ministry Strategy\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-03:41 We would all be sunk without our Youth Ministry Volunteers\u003cbr\u003e\n03:41-06:42  Caring for youth beyond your capacity\u003cbr\u003e\n06:42-09:13 How to find friends as a youth pastor\u003cbr\u003e\n09:13-11:05 Students need more than you\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e00;00;00;05 - 00;00;19;09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo early on in in Youth Minister, you\u0026#39;ve probably been there. I was running a high school and a middle school ministry separate, but I was the only guy. And so the way I actually did it, which I don\u0026#39;t necessarily recommend this as a strategy anymore, and I can tell you why in future videos. But I had youth ministry, I had middle school ministry in high school ministry, staggered.\u003c/p\u003e\n\n\u003cp\u003e00;00;19;09 - 00;00;41;44\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo one started at six or six. One started at seven or seven. Thought I was really, really cute for coming up with that idea. But no other people have come up with that idea before. Anyway, in my middle school ministry. I had a middle school ministry of girls, like only girls had about eight or six middle school girls on a regular basis and we had no boys.\u003c/p\u003e\n\n\u003cp\u003e00;00;41;44 - 00;01;04;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIn fact, it was a pretty big issue, big enough that there were families leaving the church over it. That being said, I had literally only been there for about four months. And so one family left the church days after I accepted the job and my senior pastor was like, Bro, that\u0026#39;s the whole reason why we\u0026#39;re hiring this guy to like, help get more people here, get more, you know, boys here for your your son.\u003c/p\u003e\n\n\u003cp\u003e00;01;04;01 - 00;01;25;57\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so anyway, I had missed school ministry and I was playing Leader Roulette. And I\u0026#39;ll tell you what, leader Roula, it is I only had middle I only had girl leaders enlisted to serve in my middle school ministry. No boy leaders because I had no boy students. And so in my brain I was like, I\u0026#39;ll get to that problem when it happens.\u003c/p\u003e\n\n\u003cp\u003e00;01;25;57 - 00;01;48;58\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so there I was in the lobby welcoming middle school students. And I should also say that I had like 90 minutes of programing. So say, you know, 30 minutes or so of games, 30 minutes of teaching, and then 30 minutes of smart, that last 30 minutes was the overlapping part. So I sent middle schoolers off to their small group for the 30 minutes and the high schoolers sort of right at that time.\u003c/p\u003e\n\n\u003cp\u003e00;01;48;58 - 00;02;13;16\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo I was I was unavailable to ever step in as some sort of small group. So anyway, middle school ministry is starting somewhere around 606 or so. I can\u0026#39;t say for certain the exact moment. And in walks a boy in my face. I\u0026#39;m like, dang, we got trouble. Now the good news was I did have some high school boys.\u003c/p\u003e\n\n\u003cp\u003e00;02;13;21 - 00;02;35;31\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so then thus I did have high school boy volunteers. And so one of my high school boy volunteers, his name was Aaron Coons. Shout out to Aaron Koontz, Beavercreek, Ohio, AC for short. I call them up was like, dude. And no, you don\u0026#39;t need to be here till seven, but can you pop in a few minutes early and can you help run and cover this middle school boy?\u003c/p\u003e\n\n\u003cp\u003e00;02;35;31 - 00;03;03;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSmall group that I was now going to figure out how to staff it. Right now I had a boy. Now I needed boy, small group leaders. And so in this video today, what we are going to talk about is the why of volunteers in youth ministry. And in fact, I actually was going to make this one video. I was going to talk about the why of youth ministry volunteers, the recruiting of youth ministry volunteers and the training of youth minister volunteers.\u003c/p\u003e\n\n\u003cp\u003e00;03;03;29 - 00;03;22;55\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd as I sort of scripting it out, I realized this is a long video. So as a part of the 2024 Masterclass, I know I said in the last year, this is going to be the last one, but it\u0026#39;s not. We are going to extend this one and break it apart into three different videos. So very a video series inside another video series.\u003c/p\u003e\n\n\u003cp\u003e00;03;23;00 - 00;03;42;02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat\u0026#39;s why you should subscribe. Because in this video we\u0026#39;re talking about the why of youth ministry volunteers and in future videos, we\u0026#39;re going to be talking about how to recruit. And then we\u0026#39;re also going to be talking about training. All of this is a part of the free on demand training for youth ministry. Master Class. Welcome to the Hybrid Ministry show.\u003c/p\u003e\n\n\u003cp\u003e00;03;42;07 - 00;04;00;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo, everyone, welcome to the Hybrid ministry show. I am Nic Clason Just like I was saying, I\u0026#39;ve been in youth ministry. The story I shared in the intro was about, I think 13, 12, 13 years ago. Now, at this point, no boys, no boy, small group leaders. And so from that point, I have learned quite a few things about youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00;04;00;21 - 00;04;26;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI\u0026#39;ve learned quite a few things about youth ministry volunteers. And one of the key things for youth ministry in youth ministry volunteers is the need for volunteers to help scale up in pastoral care. In fact, we have a video that\u0026#39;s linked right here at the top of this screen where we talked about ways to use hybrid ministry to enhance the pastoral care in the shepherding in your youth ministry and in your student ministry.\u003c/p\u003e\n\n\u003cp\u003e00;04;26;15 - 00;04;46;30\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I\u0026#39;m not going to get too deep into that and tools and tips and tricks on how to equip your volunteers to reach out to your students and to care for your students. But you should check that out. There\u0026#39;s some that you\u0026#39;re interested in. However, one of the key things not to sound too corporate, not to sound to business, is that you need youth ministry leaders to help scale up the care.\u003c/p\u003e\n\n\u003cp\u003e00;04;46;30 - 00;05;11;34\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI mean, the reality of the fact is that you, as an individual, a singular one person, youth ministry, one man band, you only have so much capacity and maybe you\u0026#39;re a super relational person. And so your capacity may be higher than someone who\u0026#39;s not quite as relational as you. But at the end of the day, you realize that like once you scale past 20, 30, 40, 50, 60, 70, 80, I don\u0026#39;t know, definitely 80.\u003c/p\u003e\n\n\u003cp\u003e00;05;11;34 - 00;05;32;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou\u0026#39;re not going to be able to know every single student\u0026#39;s name, every single student story, every single student\u0026#39;s things going on. Their families are not going to be able to attend every single student\u0026#39;s games and every single student\u0026#39;s extracurricular types of things. And so that is why youth ministry is so important, is because your your volunteers help spread out that care.\u003c/p\u003e\n\n\u003cp\u003e00;05;32;22 - 00;05;55;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI mean, that\u0026#39;s really that\u0026#39;s the crux, the thesis is the basis for the entire book written by Orange Lead Small, one of my all time favorite resources. If you haven\u0026#39;t checked it out, link down below in the show notes. But it is a youth ministry volunteer\u0026#39;s job description and I actually used it in a lot of cases to help onboard some of my leaders and say, Read this and if this lights a fire within you, then let\u0026#39;s keep talking.\u003c/p\u003e\n\n\u003cp\u003e00;05;55;21 - 00;06;18;03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;ll be kind of the preliminary starting foundation for a lot of my discussions. So it helps expand our reach. Speaking of expanding regional, I think all of us realize and see the need for social media. Well, what I\u0026#39;ve done for use, I\u0026#39;ve actually led a completely free digital strategy. I call it my hybrid ministry done for you one month posting strategy.\u003c/p\u003e\n\n\u003cp\u003e00;06;18;03 - 00;06;42;05\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s linked right here down below. Very first link in the top of this video, I want you to check out my completely free e-book and not only can you become the face of your youth ministry, social media, not only can you get students as a main primary face of your youth, missed your social media, but you can now also, as a part of this video, enlist your volunteers to be a part of your youth ministry and especially what they\u0026#39;re doing on social media.\u003c/p\u003e\n\n\u003cp\u003e00;06;42;14 - 00;07;09;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut reason number two, beyond scaling up pastoral care so that you can kind of spread out the need and the desire and knowing of students, there\u0026#39;s just a camaraderie that comes with people locking arms and going together. I remember my students, we would take them to a thing called Dare to Share. You\u0026#39;ve maybe heard of it before, and at one point in the Dear Teacher conference, what they\u0026#39;re doing it actually said, now there\u0026#39;s a dude, Ayrshire Live, and so you kind of host it as like a livestream event.\u003c/p\u003e\n\n\u003cp\u003e00;07;09;23 - 00;07;23;52\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut back in the day they would go city to city and so we would kind of chase whatever city they\u0026#39;re in. Sometimes they\u0026#39;re in Dayton, Ohio, sometimes they\u0026#39;re in Columbus, Ohio. I think maybe one time there in Cincinnati, Ohio. But nonetheless, we would kind of go to the conference. They\u0026#39;d have the worship and the speakers and all the things.\u003c/p\u003e\n\n\u003cp\u003e00;07;23;52 - 00;07;42;04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut at one point they\u0026#39;d send youth ministries all throughout the city of wherever the hosting of the event was happening. And they would say, go door to door, collect cans, pass out lightbulbs, whatever the case may be, but share the gospel with people and my students. I remember they\u0026#39;d always be so nervous and freaked out. I mean, come on, wouldn\u0026#39;t you?\u003c/p\u003e\n\n\u003cp\u003e00;07;42;09 - 00;08;09;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd but but one of the things that was so helpful but it was would help kind of break down the barrier and the entry level of starting a gospel conversation. But I remember the atmosphere and the attitude once we arrived back in the conference room, everyone in that place, they were hype. They were so pumped up because they had gone out and they actually I remember one time in one of the things they equated it to, like being on a military mission.\u003c/p\u003e\n\n\u003cp\u003e00;08;09;27 - 00;08;30;02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou have this unbreakable bond because you\u0026#39;ve been on a mission together. And I think in a lot of ways that\u0026#39;s what a youth ministry volunteer team can be. You as you pastor, you have a mission to help reach students and share the gospel and help point them to Jesus. But then you also have leaders who are who are adopting that same mindset and strategy, and maybe they\u0026#39;re not there yet.\u003c/p\u003e\n\n\u003cp\u003e00;08;30;06 - 00;08;51;03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou\u0026#39;re helping kind of bring them along or level them up into that. And once you can have that unbreakable bond, you realize that even after a bad night of youth ministry, you guys are still there together, that you\u0026#39;re still around some other people who are a like minded on the same page and beyond just that, beyond just like the camaraderie, you have the opportunity to make real friends with these people.\u003c/p\u003e\n\n\u003cp\u003e00;08;51;18 - 00;09;13;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI remember I worked at a church in Cincinnati, Ohio, and one of my volunteers became one of my best friends, and we met every single Tuesday morning. We met to recite Bible verses together to kind of keep each other accountable. And still to this day, even now, at that point, something like five, six, seven years ago, we\u0026#39;ll call each other every once in a while and we\u0026#39;ll just kind of keep up with each other\u0026#39;s lives.\u003c/p\u003e\n\n\u003cp\u003e00;09;13;13 - 00;09;31;42\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThe third reason why you need volunteers in your youth ministry is simply because of the fact that students need more than you to speak into their life and into their faith story. In fact, it takes five people in the book Growing Young by Care, Power, Power. She talked about the importance and that\u0026#39;s going to be Campbell on the show notes or wherever your podcast catch.\u003c/p\u003e\n\n\u003cp\u003e00;09;31;42 - 00;09;59;34\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can you can check it out in the link in the description or a hybridministry.xyz/083 beyond just three of transcripts. But Kara Powell said that we need five people. Students need five people in their lives. If they have five people speaking into their lives of their faith beyond just mom and dad. But but smart leaders and youth pastors and maybe even like adults that they serve in the nursery with the they rub shoulders with and they see on a regular ongoing basis.\u003c/p\u003e\n\n\u003cp\u003e00;09;59;34 - 00;10;21;00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou need leaders in your life because you are not going to be the only primary person speaking into students lives. And if you are, that\u0026#39;s going to leave them with a less lustful, less less robust faith. They need other voices speaking into it so you can be a voice in their smug habit. It can be a voice and maybe their small group co-leader can be a voice.\u003c/p\u003e\n\n\u003cp\u003e00;10;21;00 - 00;10;39;39\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd maybe some are on the serving team that\u0026#39;s overseeing the greeters, which they\u0026#39;re they\u0026#39;re a member of serving on the youth ministry team or whatever the case might be. But fill it in. So there\u0026#39;s five people. Five people seems to be the kind of key marker and not wasn\u0026#39;t I get it? You might be sitting there thinking, I don\u0026#39;t have five people I know it can be difficult.\u003c/p\u003e\n\n\u003cp\u003e00;10;39;39 - 00;11;01;32\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that\u0026#39;s why we\u0026#39;re talking on the next video about how to recruit the best youth ministry volunteers, where to get them, where to find them, how to do it that is linked right here on the video. So don\u0026#39;t forget, in this podcast we are making digital discipleship easy, possible, accessible in this particular video through the ministry of our small group leaders.\u003c/p\u003e\n\n\u003cp\u003e00;11;01;32 - 00;11;05;42\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo don\u0026#39;t forget and as always, stay hybrid.\u003c/p\u003e","summary":"🤫 The Secret Sauce in Youth Ministry, might surprise you, is Volunteers\r\n\r\n🩹You only have a certain capacity as one individual person.\r\nVolunteers not only help level up your care in your youth ministry.\r\nBut also, they can be the best source of friendship and camaraderie\r\n\r\n⏫How do we level up our volunteers to unleash them?\r\n\r\n🔗http://www.hybridministry.xyz/083","date_published":"2024-02-08T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/05b62785-f0aa-4d27-888a-b8125ca2ffe7.mp3","mime_type":"audio/mpeg","size_in_bytes":15999513,"duration_in_seconds":666}]},{"id":"c50e5fcd-c3d7-4ef8-af77-18fb1dbaef44","title":"Episode 082: 💡 5 No Prep Youth Group Game Ideas","url":"https://www.hybridministry.xyz/082","content_text":"⚡ 9 FREE DYM GAMES ⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\n\n2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n[FREE] 2024 Social Media Strategy\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n======================================\nDESCRIPTION\n🎮 Games \u0026amp; Youth Ministry\n\nWe’ve been doing them since the invention of Youth Ministry.\n\n📨 But what do you do when you’re in a hurry or a pinch?\n\n💪 Don’t worry, we got you!\n\nThis is part 5 of the 2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/082\n\n//YOUTUBE VIDEO\nhttps://youtu.be/QyUfb0kQlL4\n\n#1 BRING ME\n//BRING ME\nhttps://www.downloadyouthministry.com/p/bring-me-10-game-bundle/games-bringmebundle.html\n\n#2 DYM Membership\n(DownloadYouthMinistry.com)\n//DYM Membership\nhttps://www.dymmembership.com/pricing\n\n//TRY SIDEKICK\nhttps://app.sidekick.tv/auth/create?code=NickClason\n\n//MY BEST DYM GAMES\nhttps://www.hybridministry.xyz/articles/dym\n\n//9 FREE GAMES\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\n\n//HYBRID MINISTRY E-BOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n#3 CLUMPS\n//CLUMPS\nhttps://www.downloadyouthministry.com/p/clumps/games-1717.html\n\n#4 STEAL THE BACON\n\n#5 ENLIST A VOLUNTEER\n//VOLUNTEERS ARE THE NEXT VIDEO IN THE PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00-00:28 Why Youth Group Sermons Don't Do We Want them to do!v\n00:28-01:50  #1 Bring Me\n01:50-06:25 #2 DYM Membership\n06:25-07:23 #3 Clumps\n07:23-08:18 #4 Steal the Bacon\n08:18-09:29 #5 Enlist a Volunteer\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\n00;00;00;05 - 00;00;21;15\nNick Clason\nGames and youth ministry. They go together like Bert and Ernie, Batman and Robin, the Lone Ranger and Tonto. Do you even get that reference? Because I barely dude from an old worship song. But what happens when you are running low on time and you don't have time to pull a game together and you have barely any prep ready?\n\n00;00;21;20 - 00;00;48;31\nNick Clason\nWell, here are my five best go to ideas in a low prep, no prep situation. Let's check it out. Idea number one is one of my all time favorite games. I like to call it Bring me In. It's simply, Hey, you're standing on stage and you say, bring me a penny, Bring me a shoelace, bring me your leader's left sock, bring me a gum wrapper, bring me a couch cushion, bring me a hat, bring me a cell phone charger.\n\n00;00;48;43 - 00;01;13;14\nNick Clason\nBring me a Stanley, bring me a sweatshirt, Bring me your cell phone case. But your cell phone can't be in if you if you head over to a hybridministry.xyz/082, which is this episode, you are out. I actually have nine of my favorite doing games that I've ever submitted and put on Doom's website on there completely for free.\n\n00;01;13;18 - 00;01;26;37\nNick Clason\nBring me is one of them. But you don't even need a screen for this. You can just screenshot all the ones I just said, put them down on a list and then just get up there and say when you don't know what to do, when you don't have time, when you don't have prep, bring me is a great game.\n\n00;01;26;37 - 00;01;49;41\nNick Clason\nIt incites a lot of chaos and panic. Students are running up and back and forth to the stage to try and win, be the first one up there, especially if you make it something difficult. Like I like to do a shoelace, but it can't be in the shoe anymore. So I have to like on threat it, stuff like that that makes it take a little bit more time, but then still creates a lot of moments of just excitement and running and all those absurd things.\n\n00;01;49;41 - 00;02;14;41\nNick Clason\nSuper fun. Idea number two is get a dude gym membership. Now if you have not checked out, download Youth Ministries. DuHaime For sure. I mean, they have absolutely changed the game when it comes to youth ministry and youth ministry games. In fact, at the top of this video, I have a detailed an outline of the entire history of why we even do games in youth ministry.\n\n00;02;14;41 - 00;02;37;12\nNick Clason\nSo check that out for something you're interested in. But for the rest of us you need to check out dkim. And there member pricing is so cheap they just upped it. And so they have one now called platinum, but they have a starter for just 1199 a month. Gold for 24, 74 month gold plus for 30 a month and then platinum for 74, 92 a month and platinum we just upgraded to platinum.\n\n00;02;37;12 - 00;02;58;14\nNick Clason\nIt has everything. It's like 800 a month. You get your curriculum, you get access to sidekick and phone voting. You get like store credit per month, you get all the member downloads. So I remember my brother, he just upgraded to the download Youth Ministry membership and I remember telling him I was like every single month you get new stuff.\n\n00;02;58;14 - 00;03;24;44\nNick Clason\nAnd then I was like, And then the credit reloads every single month. And he literally said to me on the phone, Dude, this is a game changer. And so if you have not checked out sidekick, which has live polling, one of my favorite hybrid like advancements in youth ministry that we have today, they have the spinning wheel they have name picker but the phone voting, the live voting, they used to be a service you had to pay for poor everywhere.\n\n00;03;24;44 - 00;03;44;57\nNick Clason\nNow it just rolled into the do I am memberships. If you're not a DUI I member, it may sound pricey to you with a little bit of sticker shock, but once you get any start using some of their products, you realize just how cheap it really is. And when you're in a pinch, DuHaime is a must. It is a go to you can jump online, you can grab a game that looks done.\n\n00;03;45;02 - 00;04;10;29\nNick Clason\nPro-level or pro ready, you drop it into your pro presenter, you drop into sidekick and boom, you are off to the races and no one's none the wiser that you just pulled that together in 5 minutes. Having a DUI membership is an absolute game changer and one of my actually favorite hacks for DUI games is taking one of those games and turning it into a social media moment.\n\n00;04;10;29 - 00;04;35;50\nNick Clason\nAnd so I have a lot of games in my nine best DuHaime blog posts, which if you scroll all the way to the bottom, have a link on there though. Actually just give it to you completely for free so you don't have to pay for them, any of them. You can check it out. You can test those are all Nick Leeson games, but I would take some of those games and yes, I have vertical based videos, vertical based graphics for some, so you can just post the graphic on your social media feed and that that's one way to do it.\n\n00;04;35;50 - 00;04;51;39\nNick Clason\nBut a next level way that I like to use it is to hand the graphic to a student on a phone and then have them walk around, kind of like Mr. Beast style. All throughout my building on a Wednesday night or on a Sunday morning and ask other students or ask other leaders to try and play the game, to try and guess the thing.\n\n00;04;51;39 - 00;05;09;21\nNick Clason\nSo we do that a lot with one of my games I've created called Emoji Phraseology. And so they'll take the the social media graphic and they'll walk around and they'll be like, Hey, what is this emoji phrase? Was this camp emoji phrase? What is this New Year's emoji phrase? What is this Christmas emoji face? Was this back to school emoji phrase?\n\n00;05;09;26 - 00;05;27;56\nNick Clason\nAnd then we get to watch other people kind of deal with it. One of the recent adaptations we did, I would usually do that for like one question at a time. So one student gets one question and we just film them and see how they respond. One of the most recent adaptations I did was I brought five students into my office and then I asked all of them all ten questions.\n\n00;05;27;56 - 00;05;45;10\nNick Clason\nAnd then I went back through each of the ten questions and I spliced up the best moments from those. And so every question had five students, and we would cut to them thinking and and wrestling with it and giving answers, whether they're right or wrong. And then, you know, when they gave the right answer a little ding would pop up on screen.\n\n00;05;45;10 - 00;06;03;22\nNick Clason\nSo all kinds of different ways to adapt that. You know what? I actually have all that type of stuff detailed for you in my completely free e-book, which wants to help you crush social media. It's actually got a month's worth of social media resources, but it's not what you think. It's not just a bunch of graphics that you can scheduled to your feed.\n\n00;06;03;27 - 00;06;31;14\nNick Clason\nIt actually helps you take and adapt a real true next Gen. Gen Z Gen Alpha friendly Hybrid Ministry, Digital Ministry Integration of strategy to your ministry where you film your messages ahead of time. That's the bedrock of all that you do. And then you post short form, vertical based videos on your feed throughout the month and you and your your youth ministry, your volunteers and your students, they are the faces of the youth ministry.\n\n00;06;31;19 - 00;06;53;23\nNick Clason\nYou're not just a social media with a bunch of graphics. You are a social media with humans, entertainment based, fun based and also spiritual content. My e-book outlines details all of that 100% completely for you. Moving on to idea number three, when you are in a pinch for games, it is one of my favorite elimination style games. It's called clumps.\n\n00;06;53;34 - 00;07;08;08\nNick Clason\nYou don't need a screen for it. You can use a screen for it. Do you? AIM has a version of it. You can check it out. Link in the show notes where ever you are listening on a podcast catch or if you're watching here news you read down below, but you can essentially just say, Hey, in groups of four.\n\n00;07;08;08 - 00;07;38;47\nNick Clason\nAnd then if you get groups of four and then anyone who's not in a group of four, whether they are the slowest or they just are less standing, they are eliminated and you start to whittle your group down to you have a last group or last team standing. It's super fun game. Check it out. It's a it's a go to in a pinch idea number four for going to in a pinch is steal the bacon If you've never played it before you get two lines of people on each side and you number everybody one through however many you have, make sure it's a even number on each side and then you put something in the\n\n00;07;38;47 - 00;07;54;07\nNick Clason\nmiddle. And this is the no prep part. You can literally put a hat in the middle, you can put a sweatshirt in the middle, you can put a couch cushion from your youth room in the middle, and then you call out numbers. And so when you say number one, each person's number one runs in. They have to grab it and then have to bring it back to their side.\n\n00;07;54;12 - 00;08;12;43\nNick Clason\nThat's it. You can get creative. You can start calling multiple numbers. You can call number one and number seven. And then they both come running and trying to grab the pillow and then run back. It is a no prep low prep game. It is fun, it is active. It gets people moving, it gives people sweaty. So if you've never played steal the bacon before, go ahead and try.\n\n00;08;12;43 - 00;08;33;58\nNick Clason\nIf you do, please tag us. Let us know on social media so that we can repost you. That would be super fun to know. And then idea number five if you are running low on time and Prep is perhaps enlist a volunteer. Enlisting a volunteer is a great way to get the stress of games off of your plate and then you can put them in charge of choosing the game.\n\n00;08;33;58 - 00;08;52;10\nNick Clason\nYou can put them in charge of hosting the game and you can even help put them in charge of creating a student hosting team. I remember when I was in middle school there was a volunteer. Your name was Bruce Craig, and Bruce Craig, wasn't you? He wasn't your quintessential volunteer leader that you think of, right? He wasn't like young hip tows like he was a dad.\n\n00;08;52;10 - 00;09;14;55\nNick Clason\nI think he had a high school kid, but he ran games for our middle school ministry every single week in the gym, on the microphone, and he was making it happen. And here's the thing. Adult volunteers are truly the lifeblood of everything that we do in student ministry, which is why I saved adults for the very end of this 2024 Youth Ministry on Demand playlist.\n\n00;09;14;55 - 00;09;28;35\nNick Clason\nIt's the seventh and final video link right here on the screen. Click it and we will take you to that and we will talk to you next time. Don't forget, we are making digital discipleship easy inaccessible. So as always, stay.","content_html":"\u003ch3\u003e⚡ 9 FREE DYM GAMES ⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 Youth Ministry [on-demand] Masterclass\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e[FREE] 2024 Social Media Strategy\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🎮 Games \u0026amp; Youth Ministry\u003c/p\u003e\n\n\u003cp\u003eWe’ve been doing them since the invention of Youth Ministry.\u003c/p\u003e\n\n\u003cp\u003e📨 But what do you do when you’re in a hurry or a pinch?\u003c/p\u003e\n\n\u003cp\u003e💪 Don’t worry, we got you!\u003c/p\u003e\n\n\u003cp\u003eThis is part 5 of the 2024 Youth Ministry [on-demand] Masterclass\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/082\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/082\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/QyUfb0kQlL4\" rel=\"nofollow\"\u003ehttps://youtu.be/QyUfb0kQlL4\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#1 BRING ME\u003c/strong\u003e\u003cbr\u003e\n//BRING ME\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/bring-me-10-game-bundle/games-bringmebundle.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/bring-me-10-game-bundle/games-bringmebundle.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#2 DYM Membership\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e(DownloadYouthMinistry.com)\u003c/em\u003e\u003cbr\u003e\n//DYM Membership\u003cbr\u003e\n\u003ca href=\"https://www.dymmembership.com/pricing\" rel=\"nofollow\"\u003ehttps://www.dymmembership.com/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TRY SIDEKICK\u003cbr\u003e\n\u003ca href=\"https://app.sidekick.tv/auth/create?code=NickClason\" rel=\"nofollow\"\u003ehttps://app.sidekick.tv/auth/create?code=NickClason\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MY BEST DYM GAMES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//9 FREE GAMES\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID MINISTRY E-BOOK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#3 CLUMPS\u003c/strong\u003e\u003cbr\u003e\n//CLUMPS\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/clumps/games-1717.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/clumps/games-1717.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#4 STEAL THE BACON\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#5 ENLIST A VOLUNTEER\u003c/strong\u003e\u003cbr\u003e\n//VOLUNTEERS ARE THE NEXT VIDEO IN THE PLAYLIST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003e1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:28 Why Youth Group Sermons Don\u0026#39;t Do We Want them to do!v\u003cbr\u003e\n00:28-01:50  #1 Bring Me\u003cbr\u003e\n01:50-06:25 #2 DYM Membership\u003cbr\u003e\n06:25-07:23 #3 Clumps\u003cbr\u003e\n07:23-08:18 #4 Steal the Bacon\u003cbr\u003e\n08:18-09:29 #5 Enlist a Volunteer\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e00;00;00;05 - 00;00;21;15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nGames and youth ministry. They go together like Bert and Ernie, Batman and Robin, the Lone Ranger and Tonto. Do you even get that reference? Because I barely dude from an old worship song. But what happens when you are running low on time and you don\u0026#39;t have time to pull a game together and you have barely any prep ready?\u003c/p\u003e\n\n\u003cp\u003e00;00;21;20 - 00;00;48;31\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWell, here are my five best go to ideas in a low prep, no prep situation. Let\u0026#39;s check it out. Idea number one is one of my all time favorite games. I like to call it Bring me In. It\u0026#39;s simply, Hey, you\u0026#39;re standing on stage and you say, bring me a penny, Bring me a shoelace, bring me your leader\u0026#39;s left sock, bring me a gum wrapper, bring me a couch cushion, bring me a hat, bring me a cell phone charger.\u003c/p\u003e\n\n\u003cp\u003e00;00;48;43 - 00;01;13;14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBring me a Stanley, bring me a sweatshirt, Bring me your cell phone case. But your cell phone can\u0026#39;t be in if you if you head over to a hybridministry.xyz/082, which is this episode, you are out. I actually have nine of my favorite doing games that I\u0026#39;ve ever submitted and put on Doom\u0026#39;s website on there completely for free.\u003c/p\u003e\n\n\u003cp\u003e00;01;13;18 - 00;01;26;37\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBring me is one of them. But you don\u0026#39;t even need a screen for this. You can just screenshot all the ones I just said, put them down on a list and then just get up there and say when you don\u0026#39;t know what to do, when you don\u0026#39;t have time, when you don\u0026#39;t have prep, bring me is a great game.\u003c/p\u003e\n\n\u003cp\u003e00;01;26;37 - 00;01;49;41\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt incites a lot of chaos and panic. Students are running up and back and forth to the stage to try and win, be the first one up there, especially if you make it something difficult. Like I like to do a shoelace, but it can\u0026#39;t be in the shoe anymore. So I have to like on threat it, stuff like that that makes it take a little bit more time, but then still creates a lot of moments of just excitement and running and all those absurd things.\u003c/p\u003e\n\n\u003cp\u003e00;01;49;41 - 00;02;14;41\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSuper fun. Idea number two is get a dude gym membership. Now if you have not checked out, download Youth Ministries. DuHaime For sure. I mean, they have absolutely changed the game when it comes to youth ministry and youth ministry games. In fact, at the top of this video, I have a detailed an outline of the entire history of why we even do games in youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00;02;14;41 - 00;02;37;12\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo check that out for something you\u0026#39;re interested in. But for the rest of us you need to check out dkim. And there member pricing is so cheap they just upped it. And so they have one now called platinum, but they have a starter for just 1199 a month. Gold for 24, 74 month gold plus for 30 a month and then platinum for 74, 92 a month and platinum we just upgraded to platinum.\u003c/p\u003e\n\n\u003cp\u003e00;02;37;12 - 00;02;58;14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt has everything. It\u0026#39;s like 800 a month. You get your curriculum, you get access to sidekick and phone voting. You get like store credit per month, you get all the member downloads. So I remember my brother, he just upgraded to the download Youth Ministry membership and I remember telling him I was like every single month you get new stuff.\u003c/p\u003e\n\n\u003cp\u003e00;02;58;14 - 00;03;24;44\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then I was like, And then the credit reloads every single month. And he literally said to me on the phone, Dude, this is a game changer. And so if you have not checked out sidekick, which has live polling, one of my favorite hybrid like advancements in youth ministry that we have today, they have the spinning wheel they have name picker but the phone voting, the live voting, they used to be a service you had to pay for poor everywhere.\u003c/p\u003e\n\n\u003cp\u003e00;03;24;44 - 00;03;44;57\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNow it just rolled into the do I am memberships. If you\u0026#39;re not a DUI I member, it may sound pricey to you with a little bit of sticker shock, but once you get any start using some of their products, you realize just how cheap it really is. And when you\u0026#39;re in a pinch, DuHaime is a must. It is a go to you can jump online, you can grab a game that looks done.\u003c/p\u003e\n\n\u003cp\u003e00;03;45;02 - 00;04;10;29\u003cbr\u003e\nNick Clason\u003cbr\u003e\nPro-level or pro ready, you drop it into your pro presenter, you drop into sidekick and boom, you are off to the races and no one\u0026#39;s none the wiser that you just pulled that together in 5 minutes. Having a DUI membership is an absolute game changer and one of my actually favorite hacks for DUI games is taking one of those games and turning it into a social media moment.\u003c/p\u003e\n\n\u003cp\u003e00;04;10;29 - 00;04;35;50\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I have a lot of games in my nine best DuHaime blog posts, which if you scroll all the way to the bottom, have a link on there though. Actually just give it to you completely for free so you don\u0026#39;t have to pay for them, any of them. You can check it out. You can test those are all Nick Leeson games, but I would take some of those games and yes, I have vertical based videos, vertical based graphics for some, so you can just post the graphic on your social media feed and that that\u0026#39;s one way to do it.\u003c/p\u003e\n\n\u003cp\u003e00;04;35;50 - 00;04;51;39\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut a next level way that I like to use it is to hand the graphic to a student on a phone and then have them walk around, kind of like Mr. Beast style. All throughout my building on a Wednesday night or on a Sunday morning and ask other students or ask other leaders to try and play the game, to try and guess the thing.\u003c/p\u003e\n\n\u003cp\u003e00;04;51;39 - 00;05;09;21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo we do that a lot with one of my games I\u0026#39;ve created called Emoji Phraseology. And so they\u0026#39;ll take the the social media graphic and they\u0026#39;ll walk around and they\u0026#39;ll be like, Hey, what is this emoji phrase? Was this camp emoji phrase? What is this New Year\u0026#39;s emoji phrase? What is this Christmas emoji face? Was this back to school emoji phrase?\u003c/p\u003e\n\n\u003cp\u003e00;05;09;26 - 00;05;27;56\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then we get to watch other people kind of deal with it. One of the recent adaptations we did, I would usually do that for like one question at a time. So one student gets one question and we just film them and see how they respond. One of the most recent adaptations I did was I brought five students into my office and then I asked all of them all ten questions.\u003c/p\u003e\n\n\u003cp\u003e00;05;27;56 - 00;05;45;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then I went back through each of the ten questions and I spliced up the best moments from those. And so every question had five students, and we would cut to them thinking and and wrestling with it and giving answers, whether they\u0026#39;re right or wrong. And then, you know, when they gave the right answer a little ding would pop up on screen.\u003c/p\u003e\n\n\u003cp\u003e00;05;45;10 - 00;06;03;22\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo all kinds of different ways to adapt that. You know what? I actually have all that type of stuff detailed for you in my completely free e-book, which wants to help you crush social media. It\u0026#39;s actually got a month\u0026#39;s worth of social media resources, but it\u0026#39;s not what you think. It\u0026#39;s not just a bunch of graphics that you can scheduled to your feed.\u003c/p\u003e\n\n\u003cp\u003e00;06;03;27 - 00;06;31;14\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt actually helps you take and adapt a real true next Gen. Gen Z Gen Alpha friendly Hybrid Ministry, Digital Ministry Integration of strategy to your ministry where you film your messages ahead of time. That\u0026#39;s the bedrock of all that you do. And then you post short form, vertical based videos on your feed throughout the month and you and your your youth ministry, your volunteers and your students, they are the faces of the youth ministry.\u003c/p\u003e\n\n\u003cp\u003e00;06;31;19 - 00;06;53;23\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou\u0026#39;re not just a social media with a bunch of graphics. You are a social media with humans, entertainment based, fun based and also spiritual content. My e-book outlines details all of that 100% completely for you. Moving on to idea number three, when you are in a pinch for games, it is one of my favorite elimination style games. It\u0026#39;s called clumps.\u003c/p\u003e\n\n\u003cp\u003e00;06;53;34 - 00;07;08;08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou don\u0026#39;t need a screen for it. You can use a screen for it. Do you? AIM has a version of it. You can check it out. Link in the show notes where ever you are listening on a podcast catch or if you\u0026#39;re watching here news you read down below, but you can essentially just say, Hey, in groups of four.\u003c/p\u003e\n\n\u003cp\u003e00;07;08;08 - 00;07;38;47\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd then if you get groups of four and then anyone who\u0026#39;s not in a group of four, whether they are the slowest or they just are less standing, they are eliminated and you start to whittle your group down to you have a last group or last team standing. It\u0026#39;s super fun game. Check it out. It\u0026#39;s a it\u0026#39;s a go to in a pinch idea number four for going to in a pinch is steal the bacon If you\u0026#39;ve never played it before you get two lines of people on each side and you number everybody one through however many you have, make sure it\u0026#39;s a even number on each side and then you put something in the\u003c/p\u003e\n\n\u003cp\u003e00;07;38;47 - 00;07;54;07\u003cbr\u003e\nNick Clason\u003cbr\u003e\nmiddle. And this is the no prep part. You can literally put a hat in the middle, you can put a sweatshirt in the middle, you can put a couch cushion from your youth room in the middle, and then you call out numbers. And so when you say number one, each person\u0026#39;s number one runs in. They have to grab it and then have to bring it back to their side.\u003c/p\u003e\n\n\u003cp\u003e00;07;54;12 - 00;08;12;43\u003cbr\u003e\nNick Clason\u003cbr\u003e\nThat\u0026#39;s it. You can get creative. You can start calling multiple numbers. You can call number one and number seven. And then they both come running and trying to grab the pillow and then run back. It is a no prep low prep game. It is fun, it is active. It gets people moving, it gives people sweaty. So if you\u0026#39;ve never played steal the bacon before, go ahead and try.\u003c/p\u003e\n\n\u003cp\u003e00;08;12;43 - 00;08;33;58\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIf you do, please tag us. Let us know on social media so that we can repost you. That would be super fun to know. And then idea number five if you are running low on time and Prep is perhaps enlist a volunteer. Enlisting a volunteer is a great way to get the stress of games off of your plate and then you can put them in charge of choosing the game.\u003c/p\u003e\n\n\u003cp\u003e00;08;33;58 - 00;08;52;10\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou can put them in charge of hosting the game and you can even help put them in charge of creating a student hosting team. I remember when I was in middle school there was a volunteer. Your name was Bruce Craig, and Bruce Craig, wasn\u0026#39;t you? He wasn\u0026#39;t your quintessential volunteer leader that you think of, right? He wasn\u0026#39;t like young hip tows like he was a dad.\u003c/p\u003e\n\n\u003cp\u003e00;08;52;10 - 00;09;14;55\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think he had a high school kid, but he ran games for our middle school ministry every single week in the gym, on the microphone, and he was making it happen. And here\u0026#39;s the thing. Adult volunteers are truly the lifeblood of everything that we do in student ministry, which is why I saved adults for the very end of this 2024 Youth Ministry on Demand playlist.\u003c/p\u003e\n\n\u003cp\u003e00;09;14;55 - 00;09;28;35\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt\u0026#39;s the seventh and final video link right here on the screen. Click it and we will take you to that and we will talk to you next time. Don\u0026#39;t forget, we are making digital discipleship easy inaccessible. So as always, stay.\u003c/p\u003e","summary":"🎮 Games \u0026 Youth Ministry\r\n\r\nWe’ve been doing them since the invention of Youth Ministry.\r\n\r\n📨 But what do you do when you’re in a hurry or a pinch?\r\n\r\n💪 Don’t worry, we got you!\r\n//9 FREE GAMES\r\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/9-best-dym-products","date_published":"2024-02-01T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/c50e5fcd-c3d7-4ef8-af77-18fb1dbaef44.mp3","mime_type":"audio/mpeg","size_in_bytes":13672641,"duration_in_seconds":569}]},{"id":"844670c9-eba3-41fb-9348-f0506a27b082","title":"Episode 081: 😲 Your Youth Sermons Don’t Matter","url":"https://www.hybridministry.xyz/081","content_text":"⚡ Youth Ministry [On-Demand] Masterclass ⚡\n\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n[FREE] 2024 Social Media Strategy\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n======================================\nDESCRIPTION\n👎 Do your youth group sermons stink?\n\n🤷The ultimate goal we have for our students is to grow in their love for God and their love for others. However, does what you teach actually matter?\n\n🤯In this vide we are going to share the surprising things that need to be in place, for your teaching to be effective! And GOOD NEWS: None of them have anything to do with your actual teaching! This is part 5 of the 2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/081\n\n//YOUTUBE VIDEO\nhttps://youtu.be/gqOPjD5hN-g\n\n//7 CHECKPOINTS\nhttps://www.christianbook.com/the-seven-checkpoints-for-student-leaders/andy-stanley/9781439189337/pd/189337?utm_source=google\u0026amp;kw=161716281504\u0026amp;mt=\u0026amp;dv=c\u0026amp;event=PPCSRC\u0026amp;p=1186432\u0026amp;gclid=Cj0KCQiAkKqsBhC3ARIsAEEjuJhcSbVs_Wbqnq8WgKR-HbmYbSVDHHSUTO1p-Np1urnuM_Yt6U5dstMaAjwvEALw_wcB\n\n//ATTENDANCE CONUNDRUM\nhttps://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026amp;utm_medium=email\u0026amp;utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026amp;org=982\u0026amp;lvl=100\u0026amp;ite=9703\u0026amp;lea=2048393\u0026amp;ctr=0\u0026amp;par=1\u0026amp;trk=a0d3j0000112o9deae\n\n//HYBRID MINISTRY E-BOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🖥️ \"My 9 Favorite DYM Resources\"\nhttps://www.hybridministry.xyz/articles/dym\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00-01:26 Why Youth Group Sermons Don't Do We Want them to do!v\n01:26-06:10 The Best Youth Sermon Curriculum Scope in Existence\n06:10-10:04 2 Things Your Youth Group Needs for Better Sermons\n10:04-10:53 The #1 Thing Our Students Needc\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\n00:00:00:03 - 00:00:27:08\nNick Clason\nTeaching in discipleship. Honestly, the core components of what we do in youth ministry. But what if you're teaching sucks? I mean, listen, like you probably think I'm here to sell you some sort of curriculum or something. That's not it, right? But what if what you're doing is not actually contributing to your students attending the way that you and, frankly, your boss want them to be attending?\n\n00:00:27:09 - 00:00:47:11\nNick Clason\nI mean, let's be honest. The entire reason that that youth ministry exists is because we want to help teach students about Jesus. Jesus taught us the aim. What we should be teaching our students is to love God and to love others. And so the goal of all youth ministry is be to help students grow in that love of God and love of others.\n\n00:00:47:14 - 00:01:14:28\nNick Clason\nSo today I want to talk to you about, number one, a great scope and sequence for your teaching calendar for your students. However, the problem which we talked about in the video length right here is that 57% of regular church goers didn't go to church during the course of one month. And so we're going to talk in this video about the two key things that you actually need to address in your youth ministry and in your youth ministry space before you can even solve the attendance issues as it relates to teaching.\n\n00:01:14:29 - 00:01:36:00\nNick Clason\nAnd finally, I have the number one thing that you and I need to disciple our students. I think it's an ultimate game changer. Welcome to the hybrid ministry show. Welcome, everyone to the Hybrid Ministries show. My name is Nicholas and coming at you during the flex week in between Christmas and New Year. At least that's when I'm recording.\n\n00:01:36:03 - 00:01:57:20\nNick Clason\nI almost forgot my glasses. I don't have my watch on. I got my new Christmas mug that my five year old made for me at preschool. It's an amazing week, but we are still going strong in the 2024 Youth Ministry OnDemand Masterclass. You're going to want to make sure that you subscribe because we're going to lay out all of everything that I've ever learned in my 13 years of youth ministry experience.\n\n00:01:57:20 - 00:02:14:15\nNick Clason\nMy name is Nick Clason, youth pastor now living and working in the DFW Dallas, Texas area. But when we talk about scope and sequence, one of my favorite resources of all time, I mean, it's so dated. I mean, just look at the graphic here. If you're not watching on YouTube, you can see it. If not, you'll just have to go check out the show notes.\n\n00:02:14:15 - 00:02:33:09\nNick Clason\nBut it's called seven Check points for Students. It's written by Andy Stanley. And I think this is a really, like thorough and a really good swath of things that students need and should be learning as it pertains to what we teach them when they're in youth ministry. So some of those check point, some of those things are, number one, an authentic faith.\n\n00:02:33:12 - 00:03:04:04\nNick Clason\nNumber two, spiritual disciplines. Number three, more boundaries. Number four, meaningful friendships. Number five, why is choices Number six, ultimate authority? And then finally, number seven, putting others first. I mean, if you want to try to poke holes in that like you may, there may be some things that you're like that's missing here, that's missing there. But like, if were to say love God, love others, you can almost go back through that, similar to what Jesus did with the 635 different commandments and put all of them into a classification of love, God love others, right?\n\n00:03:04:04 - 00:03:23:04\nNick Clason\nSo like an authentic faith that we love God and spiritual disciplines, it's like love God and moral boundaries, a combination of the two. But I would probably put it in love. Others and meaningful friendships is also love others. But there's also a benefit to us in that as well, making wise choices about loving others and ultimate authority is probably about loving God and finally putting others first.\n\n00:03:23:04 - 00:03:39:26\nNick Clason\nLet's love others, right? And so if you break it down to those different categories, like if you just have those seven things sort of on your mind of like, okay, these are the main kind of core things that we want our students to learn. What I would do is I would kind of sprinkle those throughout the year, kind of kind of space them out.\n\n00:03:39:26 - 00:04:06:25\nNick Clason\nRight? And so I'll just give you a quick snapshot into what we're doing in our student ministry. You know, I'm not trying to say any sort of curriculum. I have a curriculum to sell you, but there are a ton of different resources out there. Why? I'm through 60 so series do you I am has series even have a new thing called co-leader if you haven't checked that out Collider does everything for you, not just your message content but also like your slides and your smog questions and your games and your content in your worship, like it does everything for you.\n\n00:04:06:25 - 00:04:28:02\nNick Clason\nIt is, and it's much cheaper than some of the other content companies out there, like, say, like an XP three or like an orange. But if you have the budget, you might want to try them out too, because they have a lot of really good resources. So back in September, what we talked about is we actually led the year off starting a few weeks early in August, kind of more like the back to school around August 20th is when our students go back to school in Texas.\n\n00:04:28:05 - 00:04:48:15\nNick Clason\nAnd we did a three ways How to not ruin your school year. That was kind of like our focus and is basically like, if you don't connect with God, if you don't connect with us, if you're not in a small group, right, like those are some of the ways in which you can like ruin your school year. Then we moved on in October and we talked about Elephants In the Room is one of my favorite series that we did.\n\n00:04:48:15 - 00:05:08:02\nNick Clason\nWe talked about racism and cheating and bullying and some of the bigger kind of like hot topic things. Like everyone know the label. If we don't really address them very often, Then we did a series called Gratitude or Gratitude is your typical Thanksgiving series doing did a Christmas series. And that's one of the tricky things about that's what the tricky things about the scope and sequence is.\n\n00:05:08:02 - 00:05:30:00\nNick Clason\nYou only really get a few months and then you kind of into your like Thanksgiving and your Christmas kind of vibes. In January, we're doing a series called Kings, and it is exploring four different kings of Israel. We got David, we got Joe Joash, we got real boom and then we got Hezekiah. So everyone knows David, but the other three are a little bit less known and it's about how to make the most of the hand that you're dealt.\n\n00:05:30:02 - 00:05:47:25\nNick Clason\nIn February, we're going to look at like a biblical literacy type of thing and basically teaching students how to navigate the Bible, how to read it, why it's important, why the Bible should have, you know, ultimate authority in your life. In March, we're going to do a Easter type series, and then we're going to end the year with Faith's biggest questions.\n\n00:05:47:25 - 00:06:07:04\nNick Clason\nAnd we're going to, again, kind of zero in and some more hotter topic type of things. And so that's how we laid out our scope in our sequence. If you look back at any Stanleys, like some of them tie in there, some of them don't, you know, But at the end of the day, like we're trying to give our students a good understanding of how to love God and how to love others.\n\n00:06:07:04 - 00:06:28:21\nNick Clason\nBut the problem is that we've all been trying to navigate what do we do when our students don't show up to hear what we have to teach them? So what do we do about this attendance conundrum? People are attending church less and less, especially post pandemic. And so I think there really like two things that we need to try and create in our student ministry.\n\n00:06:28:21 - 00:06:48:15\nNick Clason\nAnd these things actually have nothing to do with teaching. But if we create these things, they will enhance our teaching. And the first one is this Students need a place to belong. It's no longer if you build it, they will come. I worked at a large church in Cincinnati. Eric Geiger, who is now the lead pastor at a manchester.\n\n00:06:48:19 - 00:07:08:24\nNick Clason\nHe was a youth pastor there, and they built the space that I inherited for Eric Geiger. I don't think he ever made it into that building during his tenure there, but there were people that that grew up in Eric's youth ministry, and they said that like that youth ministry was the talk of the town and everyone like to come in and play billiards.\n\n00:07:08:24 - 00:07:30:21\nNick Clason\nAnd so I inherited so many billiards tables and you know, that that's like ultimately a curse because you can't actually move those things. And so that was sort of under the mindset that like if we build it, if we have this thing, they will come. But I think now it's shifting in a more and more digital sort of way, a more digital sort of mindset.\n\n00:07:30:21 - 00:07:51:04\nNick Clason\nI think students and teenagers are more thinking like, if my friends are here, then I'll show up, has and listen, you should still do a good job, you should still focus, you should still plan, you should still prep. But I think far less of that has to do anything with what you produce, what you put out there, what your programing and more.\n\n00:07:51:06 - 00:08:12:20\nNick Clason\nAre we creating a place for students to belong? I it doesn't really sound very spiritual and no amount of prep on your message is really going to help create some of that. Right? But that really is, I think, the crux of where we find ourselves. That's the first one. The second thing is that students need to have ownership and they will stick and they will stay attached to youth ministry, especially the older they get.\n\n00:08:12:20 - 00:08:36:03\nNick Clason\nAnd once they start getting keys and driver's license and cars, if they feel a sense of ownership of what's going on in our youth ministry. And so for teaching right to be good, you need students to find a place to belong. And you also want to help them find an opportunity to attach and be accessibly owning some of what your student ministry has to offer.\n\n00:08:36:03 - 00:08:57:15\nNick Clason\nSo as far as your content goes, like you should, you should care about your scope and sequence, you should pray about it, you should think about it, you should pore over it. However, oftentimes that isn't what is keeping sticking and attracting students, right? As far as the content goes, you can preach more than just the one time a week that you live in the room with all of your students.\n\n00:08:57:18 - 00:09:28:27\nNick Clason\nRight? And that's why I would say I'd actually make the argument that I think the Internet is better for content delivery. Obviously, community ownership, serving prayer, some of those those are not better on the Internet, but content delivery and teaching can be done on the Internet. And so if students and if people are attending 57% not coming to church during the course of the month, then I want to I want to ask you to consider would you think about the idea of going hybrid?\n\n00:09:28:27 - 00:09:49:09\nNick Clason\nAnd when I say hybrid, I'm not just talking about only your online presence. I'm not just talking about only your in-person presence. I'm talking about a melding of the two. What can you produce? What can you put out there digitally? What kind of teaching content can you create? Can you do more podcasts? Can you do smaller bite sized social media, short type things?\n\n00:09:49:11 - 00:10:14:04\nNick Clason\nI have a fully laid out strategy right here linked down below in my completely free e-book, and that will help you be able to focus on the belonging and the ownership pieces and still deliver content. Because we need students to have content, We need students to learn things. We need students to be disabled. But the only way in which are disabled does not have to be live and in the room.\n\n00:10:14:07 - 00:10:34:04\nNick Clason\nSo as I said at the beginning, what is the ultimate number one thing that we need from our students is this is we need to help create for them a meaningful attach statement to Jesus. And when you choose to go hybrid, you can offer all of this content, all the content that you want in the world, paired with a warm community.\n\n00:10:34:04 - 00:10:59:01\nNick Clason\nAnd that really is the best of both worlds. Your environment matters, which is why I think the way in which we approach programing and games is such a crucial component of youth ministry, especially in the face of this mental health crisis that we're all facing with teenagers helping students be able to laugh. And that video is linked right here on the screen because we're making digital discipleship not only easy, but also accessible.\n\n00:10:59:01 - 00:11:02:28\nNick Clason\nSo as always, don't forget stay hybrid.","content_html":"\u003ch3\u003e⚡ Youth Ministry [On-Demand] Masterclass ⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e[FREE] 2024 Social Media Strategy\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👎 Do your youth group sermons stink?\u003c/p\u003e\n\n\u003cp\u003e🤷The ultimate goal we have for our students is to grow in their love for God and their love for others. However, does what you teach actually matter?\u003c/p\u003e\n\n\u003cp\u003e🤯In this vide we are going to share the surprising things that need to be in place, for your teaching to be effective! And GOOD NEWS: None of them have anything to do with your actual teaching! This is part 5 of the 2024 Youth Ministry [on-demand] Masterclass\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/081\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/081\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/gqOPjD5hN-g\" rel=\"nofollow\"\u003ehttps://youtu.be/gqOPjD5hN-g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//7 CHECKPOINTS\u003cbr\u003e\n\u003ca href=\"https://www.christianbook.com/the-seven-checkpoints-for-student-leaders/andy-stanley/9781439189337/pd/189337?utm_source=google\u0026kw=161716281504\u0026mt=\u0026dv=c\u0026event=PPCSRC\u0026p=1186432\u0026gclid=Cj0KCQiAkKqsBhC3ARIsAEEjuJhcSbVs_Wbqnq8WgKR-HbmYbSVDHHSUTO1p-Np1urnuM_Yt6U5dstMaAjwvEALw_wcB\" rel=\"nofollow\"\u003ehttps://www.christianbook.com/the-seven-checkpoints-for-student-leaders/andy-stanley/9781439189337/pd/189337?utm_source=google\u0026amp;kw=161716281504\u0026amp;mt=\u0026amp;dv=c\u0026amp;event=PPCSRC\u0026amp;p=1186432\u0026amp;gclid=Cj0KCQiAkKqsBhC3ARIsAEEjuJhcSbVs_Wbqnq8WgKR-HbmYbSVDHHSUTO1p-Np1urnuM_Yt6U5dstMaAjwvEALw_wcB\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ATTENDANCE CONUNDRUM\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026utm_medium=email\u0026utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026org=982\u0026lvl=100\u0026ite=9703\u0026lea=2048393\u0026ctr=0\u0026par=1\u0026trk=a0d3j0000112o9deae\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026amp;utm_medium=email\u0026amp;utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026amp;org=982\u0026amp;lvl=100\u0026amp;ite=9703\u0026amp;lea=2048393\u0026amp;ctr=0\u0026amp;par=1\u0026amp;trk=a0d3j0000112o9deae\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID MINISTRY E-BOOK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003e1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🖥️ \u0026quot;\u003cstrong\u003eMy 9 Favorite DYM Resources\u003c/strong\u003e\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:26 Why Youth Group Sermons Don\u0026#39;t Do We Want them to do!v\u003cbr\u003e\n01:26-06:10 The Best Youth Sermon Curriculum Scope in Existence\u003cbr\u003e\n06:10-10:04 2 Things Your Youth Group Needs for Better Sermons\u003cbr\u003e\n10:04-10:53 The #1 Thing Our Students Needc\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00:00:03 - 00:00:27:08\u003cbr\u003e\nNick Clason\u003cbr\u003e\nTeaching in discipleship. Honestly, the core components of what we do in youth ministry. But what if you\u0026#39;re teaching sucks? I mean, listen, like you probably think I\u0026#39;m here to sell you some sort of curriculum or something. That\u0026#39;s not it, right? But what if what you\u0026#39;re doing is not actually contributing to your students attending the way that you and, frankly, your boss want them to be attending?\u003c/p\u003e\n\n\u003cp\u003e00:00:27:09 - 00:00:47:11\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI mean, let\u0026#39;s be honest. The entire reason that that youth ministry exists is because we want to help teach students about Jesus. Jesus taught us the aim. What we should be teaching our students is to love God and to love others. And so the goal of all youth ministry is be to help students grow in that love of God and love of others.\u003c/p\u003e\n\n\u003cp\u003e00:00:47:14 - 00:01:14:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo today I want to talk to you about, number one, a great scope and sequence for your teaching calendar for your students. However, the problem which we talked about in the video length right here is that 57% of regular church goers didn\u0026#39;t go to church during the course of one month. And so we\u0026#39;re going to talk in this video about the two key things that you actually need to address in your youth ministry and in your youth ministry space before you can even solve the attendance issues as it relates to teaching.\u003c/p\u003e\n\n\u003cp\u003e00:01:14:29 - 00:01:36:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd finally, I have the number one thing that you and I need to disciple our students. I think it\u0026#39;s an ultimate game changer. Welcome to the hybrid ministry show. Welcome, everyone to the Hybrid Ministries show. My name is Nicholas and coming at you during the flex week in between Christmas and New Year. At least that\u0026#39;s when I\u0026#39;m recording.\u003c/p\u003e\n\n\u003cp\u003e00:01:36:03 - 00:01:57:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI almost forgot my glasses. I don\u0026#39;t have my watch on. I got my new Christmas mug that my five year old made for me at preschool. It\u0026#39;s an amazing week, but we are still going strong in the 2024 Youth Ministry OnDemand Masterclass. You\u0026#39;re going to want to make sure that you subscribe because we\u0026#39;re going to lay out all of everything that I\u0026#39;ve ever learned in my 13 years of youth ministry experience.\u003c/p\u003e\n\n\u003cp\u003e00:01:57:20 - 00:02:14:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nMy name is Nick Clason, youth pastor now living and working in the DFW Dallas, Texas area. But when we talk about scope and sequence, one of my favorite resources of all time, I mean, it\u0026#39;s so dated. I mean, just look at the graphic here. If you\u0026#39;re not watching on YouTube, you can see it. If not, you\u0026#39;ll just have to go check out the show notes.\u003c/p\u003e\n\n\u003cp\u003e00:02:14:15 - 00:02:33:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut it\u0026#39;s called seven Check points for Students. It\u0026#39;s written by Andy Stanley. And I think this is a really, like thorough and a really good swath of things that students need and should be learning as it pertains to what we teach them when they\u0026#39;re in youth ministry. So some of those check point, some of those things are, number one, an authentic faith.\u003c/p\u003e\n\n\u003cp\u003e00:02:33:12 - 00:03:04:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nNumber two, spiritual disciplines. Number three, more boundaries. Number four, meaningful friendships. Number five, why is choices Number six, ultimate authority? And then finally, number seven, putting others first. I mean, if you want to try to poke holes in that like you may, there may be some things that you\u0026#39;re like that\u0026#39;s missing here, that\u0026#39;s missing there. But like, if were to say love God, love others, you can almost go back through that, similar to what Jesus did with the 635 different commandments and put all of them into a classification of love, God love others, right?\u003c/p\u003e\n\n\u003cp\u003e00:03:04:04 - 00:03:23:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo like an authentic faith that we love God and spiritual disciplines, it\u0026#39;s like love God and moral boundaries, a combination of the two. But I would probably put it in love. Others and meaningful friendships is also love others. But there\u0026#39;s also a benefit to us in that as well, making wise choices about loving others and ultimate authority is probably about loving God and finally putting others first.\u003c/p\u003e\n\n\u003cp\u003e00:03:23:04 - 00:03:39:26\u003cbr\u003e\nNick Clason\u003cbr\u003e\nLet\u0026#39;s love others, right? And so if you break it down to those different categories, like if you just have those seven things sort of on your mind of like, okay, these are the main kind of core things that we want our students to learn. What I would do is I would kind of sprinkle those throughout the year, kind of kind of space them out.\u003c/p\u003e\n\n\u003cp\u003e00:03:39:26 - 00:04:06:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight? And so I\u0026#39;ll just give you a quick snapshot into what we\u0026#39;re doing in our student ministry. You know, I\u0026#39;m not trying to say any sort of curriculum. I have a curriculum to sell you, but there are a ton of different resources out there. Why? I\u0026#39;m through 60 so series do you I am has series even have a new thing called co-leader if you haven\u0026#39;t checked that out Collider does everything for you, not just your message content but also like your slides and your smog questions and your games and your content in your worship, like it does everything for you.\u003c/p\u003e\n\n\u003cp\u003e00:04:06:25 - 00:04:28:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIt is, and it\u0026#39;s much cheaper than some of the other content companies out there, like, say, like an XP three or like an orange. But if you have the budget, you might want to try them out too, because they have a lot of really good resources. So back in September, what we talked about is we actually led the year off starting a few weeks early in August, kind of more like the back to school around August 20th is when our students go back to school in Texas.\u003c/p\u003e\n\n\u003cp\u003e00:04:28:05 - 00:04:48:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we did a three ways How to not ruin your school year. That was kind of like our focus and is basically like, if you don\u0026#39;t connect with God, if you don\u0026#39;t connect with us, if you\u0026#39;re not in a small group, right, like those are some of the ways in which you can like ruin your school year. Then we moved on in October and we talked about Elephants In the Room is one of my favorite series that we did.\u003c/p\u003e\n\n\u003cp\u003e00:04:48:15 - 00:05:08:02\u003cbr\u003e\nNick Clason\u003cbr\u003e\nWe talked about racism and cheating and bullying and some of the bigger kind of like hot topic things. Like everyone know the label. If we don\u0026#39;t really address them very often, Then we did a series called Gratitude or Gratitude is your typical Thanksgiving series doing did a Christmas series. And that\u0026#39;s one of the tricky things about that\u0026#39;s what the tricky things about the scope and sequence is.\u003c/p\u003e\n\n\u003cp\u003e00:05:08:02 - 00:05:30:00\u003cbr\u003e\nNick Clason\u003cbr\u003e\nYou only really get a few months and then you kind of into your like Thanksgiving and your Christmas kind of vibes. In January, we\u0026#39;re doing a series called Kings, and it is exploring four different kings of Israel. We got David, we got Joe Joash, we got real boom and then we got Hezekiah. So everyone knows David, but the other three are a little bit less known and it\u0026#39;s about how to make the most of the hand that you\u0026#39;re dealt.\u003c/p\u003e\n\n\u003cp\u003e00:05:30:02 - 00:05:47:25\u003cbr\u003e\nNick Clason\u003cbr\u003e\nIn February, we\u0026#39;re going to look at like a biblical literacy type of thing and basically teaching students how to navigate the Bible, how to read it, why it\u0026#39;s important, why the Bible should have, you know, ultimate authority in your life. In March, we\u0026#39;re going to do a Easter type series, and then we\u0026#39;re going to end the year with Faith\u0026#39;s biggest questions.\u003c/p\u003e\n\n\u003cp\u003e00:05:47:25 - 00:06:07:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd we\u0026#39;re going to, again, kind of zero in and some more hotter topic type of things. And so that\u0026#39;s how we laid out our scope in our sequence. If you look back at any Stanleys, like some of them tie in there, some of them don\u0026#39;t, you know, But at the end of the day, like we\u0026#39;re trying to give our students a good understanding of how to love God and how to love others.\u003c/p\u003e\n\n\u003cp\u003e00:06:07:04 - 00:06:28:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nBut the problem is that we\u0026#39;ve all been trying to navigate what do we do when our students don\u0026#39;t show up to hear what we have to teach them? So what do we do about this attendance conundrum? People are attending church less and less, especially post pandemic. And so I think there really like two things that we need to try and create in our student ministry.\u003c/p\u003e\n\n\u003cp\u003e00:06:28:21 - 00:06:48:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd these things actually have nothing to do with teaching. But if we create these things, they will enhance our teaching. And the first one is this Students need a place to belong. It\u0026#39;s no longer if you build it, they will come. I worked at a large church in Cincinnati. Eric Geiger, who is now the lead pastor at a manchester.\u003c/p\u003e\n\n\u003cp\u003e00:06:48:19 - 00:07:08:24\u003cbr\u003e\nNick Clason\u003cbr\u003e\nHe was a youth pastor there, and they built the space that I inherited for Eric Geiger. I don\u0026#39;t think he ever made it into that building during his tenure there, but there were people that that grew up in Eric\u0026#39;s youth ministry, and they said that like that youth ministry was the talk of the town and everyone like to come in and play billiards.\u003c/p\u003e\n\n\u003cp\u003e00:07:08:24 - 00:07:30:21\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd so I inherited so many billiards tables and you know, that that\u0026#39;s like ultimately a curse because you can\u0026#39;t actually move those things. And so that was sort of under the mindset that like if we build it, if we have this thing, they will come. But I think now it\u0026#39;s shifting in a more and more digital sort of way, a more digital sort of mindset.\u003c/p\u003e\n\n\u003cp\u003e00:07:30:21 - 00:07:51:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI think students and teenagers are more thinking like, if my friends are here, then I\u0026#39;ll show up, has and listen, you should still do a good job, you should still focus, you should still plan, you should still prep. But I think far less of that has to do anything with what you produce, what you put out there, what your programing and more.\u003c/p\u003e\n\n\u003cp\u003e00:07:51:06 - 00:08:12:20\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAre we creating a place for students to belong? I it doesn\u0026#39;t really sound very spiritual and no amount of prep on your message is really going to help create some of that. Right? But that really is, I think, the crux of where we find ourselves. That\u0026#39;s the first one. The second thing is that students need to have ownership and they will stick and they will stay attached to youth ministry, especially the older they get.\u003c/p\u003e\n\n\u003cp\u003e00:08:12:20 - 00:08:36:03\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd once they start getting keys and driver\u0026#39;s license and cars, if they feel a sense of ownership of what\u0026#39;s going on in our youth ministry. And so for teaching right to be good, you need students to find a place to belong. And you also want to help them find an opportunity to attach and be accessibly owning some of what your student ministry has to offer.\u003c/p\u003e\n\n\u003cp\u003e00:08:36:03 - 00:08:57:15\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo as far as your content goes, like you should, you should care about your scope and sequence, you should pray about it, you should think about it, you should pore over it. However, oftentimes that isn\u0026#39;t what is keeping sticking and attracting students, right? As far as the content goes, you can preach more than just the one time a week that you live in the room with all of your students.\u003c/p\u003e\n\n\u003cp\u003e00:08:57:18 - 00:09:28:27\u003cbr\u003e\nNick Clason\u003cbr\u003e\nRight? And that\u0026#39;s why I would say I\u0026#39;d actually make the argument that I think the Internet is better for content delivery. Obviously, community ownership, serving prayer, some of those those are not better on the Internet, but content delivery and teaching can be done on the Internet. And so if students and if people are attending 57% not coming to church during the course of the month, then I want to I want to ask you to consider would you think about the idea of going hybrid?\u003c/p\u003e\n\n\u003cp\u003e00:09:28:27 - 00:09:49:09\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd when I say hybrid, I\u0026#39;m not just talking about only your online presence. I\u0026#39;m not just talking about only your in-person presence. I\u0026#39;m talking about a melding of the two. What can you produce? What can you put out there digitally? What kind of teaching content can you create? Can you do more podcasts? Can you do smaller bite sized social media, short type things?\u003c/p\u003e\n\n\u003cp\u003e00:09:49:11 - 00:10:14:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nI have a fully laid out strategy right here linked down below in my completely free e-book, and that will help you be able to focus on the belonging and the ownership pieces and still deliver content. Because we need students to have content, We need students to learn things. We need students to be disabled. But the only way in which are disabled does not have to be live and in the room.\u003c/p\u003e\n\n\u003cp\u003e00:10:14:07 - 00:10:34:04\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo as I said at the beginning, what is the ultimate number one thing that we need from our students is this is we need to help create for them a meaningful attach statement to Jesus. And when you choose to go hybrid, you can offer all of this content, all the content that you want in the world, paired with a warm community.\u003c/p\u003e\n\n\u003cp\u003e00:10:34:04 - 00:10:59:01\u003cbr\u003e\nNick Clason\u003cbr\u003e\nAnd that really is the best of both worlds. Your environment matters, which is why I think the way in which we approach programing and games is such a crucial component of youth ministry, especially in the face of this mental health crisis that we\u0026#39;re all facing with teenagers helping students be able to laugh. And that video is linked right here on the screen because we\u0026#39;re making digital discipleship not only easy, but also accessible.\u003c/p\u003e\n\n\u003cp\u003e00:10:59:01 - 00:11:02:28\u003cbr\u003e\nNick Clason\u003cbr\u003e\nSo as always, don\u0026#39;t forget stay hybrid.\u003c/p\u003e","summary":"👎 Do your youth group sermons stink?\r\n\r\n🤷The ultimate goal we have for our students is to grow in their love for God and their love for others. However, does what you teach actually matter?\r\n\r\n🤯In this vide we are going to share the surprising things that need to be in place, for your teaching to be effective! And GOOD NEWS: None of them have anything to do with your actual teaching! This is part 5 of the 2024 Youth Ministry [on-demand] Masterclass\r\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg","date_published":"2024-01-25T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/844670c9-eba3-41fb-9348-f0506a27b082.mp3","mime_type":"audio/mpeg","size_in_bytes":15692447,"duration_in_seconds":653}]},{"id":"663fd984-ed28-4dad-922b-fd122d6ebf51","title":"Episode 080: 🛑 Stop Posting Church Announcements on Social Media","url":"https://www.hybridministry.xyz/080","content_text":"⚡ [FREE] Crush Social Media This New Year ⚡\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2024 [FREE] Youth Ministry Masterclass on YouTube: \nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n======================================\n\nDESCRIPTION\n😫 Are you tired of seeing church announcements flood your social media feeds? It's time to rethink this strategy and take a closer look at the potential hazards it poses. \n\n📹In this video, we delve deep into the reasons why posting church announcements on social media might not be the wisest choice.\n\n👍But, don’t worry! We’ll show you exactly what to do! And how to not lose your life to it! Especially if you follow our time management tips, which is a part of the 2024 Youth Ministry [on-demand] Masterclass\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n======================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/080\n\n//YOUTUBE VIDEO\nhttps://youtu.be/slB0Rmf_X0c\n\nPURPOSE OF SOCIAL MEDIA\n//OPUS.PRO [1 CLICK VIRAL SHORTS SOLUTION]\nhttps://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9\n\n//METRICOOL\nhttps://metricool.com/\n\nPOST YOUR MESSAGES ON YOUTUBE\n//[FREE] E-BOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//$100 STARTER KIT\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//YOUVERSION LIVE EVENTS\nhttps://my.bible.com/events\n\nTAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL\n//OPUS.PRO [1 CLICK VIRAL SHORTS SOLUTION]\nhttps://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9\n\n//SONLIFE\nhttps://www.sonlife.com/\n\n//[FREE] E-BOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nIDEA #2: TELEPATHY\n//ADOBE PREMIERE PRESETS\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nIDEA #3: RANK 'EM\n//DYM RANK 'EM RESOURCES\nChristmas: https://www.downloadyouthministry.com/p/rank-%27em%3A-christmas-edition/christmas-games-9126.html\nFall: https://www.downloadyouthministry.com/p/rank-%27em---fall-edition/holiday-or-seasonal/fall-8962.html\n\nIDEA #6: EMOJI PHRASEOLOGY\n//MY FAVORITE 9 DYM PRODUCTS\nhttps://www.hybridministry.xyz/articles/dym\n\nIDEA #8: SPIRITUAL PRACTICE VIDEOS\n//SPIRITUAL PRACTICE VIDEOS\nhttps://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html\n\nWHAT TO DO ABOUT FACEBOOK?\n//CANVA PRO FOR [FREE!]\nhttps://youtu.be/g0FQWvKjP_E?si=D6jJLxEdkEy9z0FV\n\nWHAT TO DO ABOUT INSTAGRAM?\n//BUDGET GRAPHIC DESIGN EDITORS\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n======================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n======================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00-01:06 Stop Doing this on Social Media\n01:06-04:14 What is the purpose of social media?\n04:14-07:04 Post Your Messages to YouTube\n07:04-11:42 Taking your social media to the next level\n11:42-12:12 Idea #1: Drafts\n12:12-13:45 Idea #2: Telepathy\n13:45-14:04 Idea #3: Blind Rankings\n14:04-14:20 Idea #4: Know it or Nah\n14:20-14:33 Idea #5: Staff Videos\n14:33-15:39 Idea #6: Emoji Phraseology\n15:39-15:44 Idea #7: Sermon Clips\n15:44-16:35 Idea #8: Spiritual Practice\n16:35-16:46 Where to Post all these videos?\n16:46-17:34 What to do about Facebook?\n17:34-19:27 What to do about Instagram?\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nSummer camp, fall retreat D. Now your next outreach experience, the reality is there are always things to do. You're always trying to get students to come to you. You're always trying to get people to fill and populate your next church events. So naturally, what do we do? Well, we need to put it on the church website. We need to make sure that it gets listed in the church bulletin. We need to add it to the pre-roll before the service and post it to social media. Stop it. No, seriously, stop it. Stop posting your announcements to social media. Don't do it. Don't do it. We're tempted always to post our announcements to social media because we think it's another outlet, another strategy, another place to inform people. But the reality is nobody wants that on their social media feeds. I hear you. You're like, yeah, but what else should I do? Nobody listens, dude. I get it. Okay, but let's look at it. What should we be doing on social media? \n\nNick Clason (01:07):\nSo stop posting your announcements on social media. I saw this reel the other day about this guy talking about the Red Bull social media experience, and he said, red Bull is crushing it. He said, what are the local pizzerias and restaurants in your town doing? People are not getting on social media and thinking like, man, I wonder what's on the menu today. Because if you look at a pizzeria on social media, you know that they're going to be posting or you know that they're going to be serving pizza. That's just a part of the experience. And so he said, what Red Bull's doing on social media, we know that Red Bull serves Red Bull energy drinks, but what their primary goal on social media is entertainment. So that's why people get on social media. They get on social media to be entertained. Can we as a church adopt some of those strategies not forever and forsaking some of the spiritual components that can come about on social media, but can we do that on social media? \n\nNick Clason (02:08):\nAnd the fact is, yeah, actually social media has ushered in a new era with the discovery platforms, with short form video based and videos are still king. And you know what you can do? You can actually take clips and snippets of your message and use this strategy right here. It's linked at the top of the video and this completely free tool Opus Pro. Check out in that video link in this description, link in that video description. But the fact of the matter is you can use tools out there. You can use AI to help you and aid you if you're not a great video editor, if you don't know how to clip things up on social. But the fact is, you might even be thinking, well, what am I supposed to do? How can I post things there? There's a lot of services out there to post things on the feed. \n\nNick Clason (02:52):\nSo you may be scheduling your lock-in post. You may be scheduling your church announcement post. You may be scheduling your summer camp. Stop doing those things. You can create videos, you can create moments of entertainment, and you can use a posting service if you want. Linked Below is my experience with a posting service called Metrical. That's probably who I would recommend. I do still like to just post everything I do live. I find that the algorithms prefer that and that things just perform better from a views and metrics standpoint. But if you don't have time for that and you're like, there's no way I could do that, then check out Metrical. It's completely free for most up to a certain number of posts and it's worth it. But you never want to get on a feed. Think about your own habits. You never just want to get on a feed that's just littered with, come to this event, come to this event, come to this event, come to this. \n\nNick Clason (03:47):\nThat's boring. And you know what? Your social media probably reflects that. If all you're doing is posting announcements, you're probably only getting a single digit number of likes because the reality is that's not what people are looking for when they get on social media. And so I know you got a lot to announce, you got a lot to get out there, but social media is not the place. So what should we be doing? Well, let's check that out. So churches, youth pastors, regardless of where you are in this on the org chart at your church, what should you be doing? Well, number one, start posting long form to YouTube. And now when I say that if you have live streaming capabilities in your room and you don't have time to sit down direct to camera, then go ahead and post your live streams to YouTube. \n\nNick Clason (04:38):\nBut if you don't, I don't. I'm a youth pastor and we are in our very own room, our very own space, and our room is not outfitted for live streaming capabilities. So we actually sit down very similar to what I'm doing here direct to camera. I have a teleprompter and I do deliver a message there. Now, that entire strategy is laid out completely for you, for free right here in my 100% completely free ebook. But that is the baseline. That's the basis for all my social media, everything else sort of branches off of there. So all of our messages that we produce and that we perform, everything that we produce in the room, we also then go ahead and do it directly on YouTube. So pre film your messages, it gives you two strategic advantages. Number one, if you don't have live streaming capability, it gives you a way to film it that is good, helpful, beneficial, looks good, direct to camera. \n\nNick Clason (05:32):\nYou can do most of that for under a hundred dollars. That's also linked below in the show notes with just a cell phone camera and a few little pieces of gear. But then from there, what you can do is you can take those messages, post them to YouTube. You also get an opportunity to practice your message. So then when you are standing up live in the room in front of a bunch of students, it's not the first time that you're looking at that material. You have done it before. You have delivered it before, once you've pre-filed, done direct to camera. The one thing that I love about that is in YouTube, they have a description thing, just like me, a lot of things down to the description in this video. Also over at hybridministry.xyz/080 But you can do the same kind of concept. \n\nNick Clason (06:16):\nYou can paste a next steps form. And so for every single one of your messages, you can push students towards a next steps form. We like to use the you version events, live events for in the room. Students can follow along, take notes, read scripture, but we also post the link to that in every single video. So if they're watching on a laptop, then they can sit down, they can scroll through that on their phone, they can take notes, they can engage with the Bible on their phone right in front of them. So you can link certain things. And then by the way, hey, if you are announcing summer camp, you can be like, Hey, summer camp registration link in the description. You don't have to make it some static boring graphic post. You can actually weave it into the rest of your strategy. But then dovetailing off of your long form YouTube videos is this next piece that you definitely don't want to miss. \n\nNick Clason (07:05):\nSo after YouTube video, the next thing I recommend that you do is that you post shorts, reels, tiktoks to your feeds. And the good news is all four of the major platforms, Instagram, YouTube, Facebook if you want to, it's really easy to link with your Instagram and TikTok are all asking for similar content. So what you can do now on social media for the first time in a lot of years is you can create one piece of content for one platform, but you can spread it across all fours. You can post the same thing to Instagram, TikTok, YouTube shorts, and Facebook Ourto for example, I posted these this week. This week, a couple weeks leading up to Christmas when I'm filming this. You're going to get this in the new year, but we do thing, and I'm going to detail, it's actually detailed right here. \n\nNick Clason (07:53):\nI'll completely free my ebook, but we're going to go through nine ideas that you can do to start doing entertainment based things on your social medias and stop just posting announcements. One of the things we do are drafts stole this, saw this on someone's TikTok somewhere. So we were doing drafting Christmas movies across all four platforms. We had on TikTok, we had 383 views. We had on YouTube, 280 views we had on Instagram, 214 views. And then on Facebook we had 175 views, which totaled 1052 views across all four platforms. Those aren't great numbers by the way either. That's just very standard. I picked the second most recent post that I posted just to give you a good example of a real time strategy idea. I'm not trying to highlight my best one or anything like that, right? But here's the question. Would you like for your content to get in front of a thousand people probably, right? \n\nNick Clason (08:46):\nAnd that wasn't great. We've had posts that have hit 13,000 on Instagram, 27,001 time we did a football draft. So we've had way, way bigger success. But then that was a entertainment based one. Also in the same week, we've posted a spiritual based one that one did not do as well. And this is actually an underperformer in my opinion. And we've had ones that do similar to the draft response in around those numbers on all the four platforms. But we had on TikTok, we had 224 views. We had 211 on Instagram, we had only 15 on Facebook, which is pretty low. And then 1 42 on YouTube, which is also relatively low, but still that total to 592. I know for me that feels low, but we don't have 592 students or people come to our youth ministry program. So we post fun content. We also post spiritual content, and then that's anchored underneath the baseline by our long form YouTube video. \n\nNick Clason (09:48):\nAnd what's crazy is that Opus Pro, the message clip that came through Opus Pro. And so you'll notice there's a little overlay that says, watch the full video on Cross Creek students YouTube channel that is just a preset that I made. And every single one of our videos spits out with that little watermark. I can change it, I can customize, I can do. The stats aren't crazy, but you should subscribe because this is actually part of the 2024 Youth Pastor Masterclass. We're right dead in the middle. If you subscribe and if you hit the bell, you'll get notified when the next video drops. But I like to think about it like this or I want, but I like to think of it like my neighbor. I want to share the gospel with my neighbor. I want to tell them about Jesus. But every single time I have a conversation with my neighbor, I'm not sitting down and telling them about Jesus. \n\nNick Clason (10:34):\nI'm working the relationship. I'm having a conversation. I grew up in church. I grew up in a ministry called Sun Life, and they have a thing called spiritual, CPR, cultivate, plant Reap. And really the cultivate stage is just build the friendship. Plant is like sprinkle in seeds of spiritual conversations in the gospel and then reap is like present the gospel and ask them for a decision to follow Jesus. Yes or no. And a lot of times on social media, we take the approach of reap, ask them for a spiritual decision, ask them to respond to the gospel, yes or no every single time as opposed to trying to cultivate our audience as opposed to trying to plant little seeds of curiosity, spiritual moments, things like that. So here are ideas, things that I do in my own personal context. It's all outlined here. Am I completely free? \n\nNick Clason (11:23):\nEbook? You should definitely check it out if you haven't yet. But it will help you take your social media from being boring and dumb and announcement based to entertainment based and personality driven. Not just your personality, but students, other volunteer leaders, other staff that you might have. So these are things that we do. We do a thing called a draft, and that's what you just saw the results from. But two people sit down and then they just draft things under a certain category. We've done Christmas movies, we've done potatoes, we've done burger places, we've done Christmas songs, we've done Thanksgiving food, we've done Halloween Candy, we've done Avengers, we've done Blue Characters. Literally anything you can think of. One person next person, one person next person. The only caveat is you can pick anything you want, but if it's already been taken, it's kind of off the board. \n\nNick Clason (12:12):\nThe next thing we do is a fun little game called Telepathy or Wavelength or nsync or just guess the number. And two people sit down and one person's thinking of a number, the other person's asking them certain categories, and then the person that has the number in their brain, they're telling the other person their answers from that category based on their number. So for example, if I'm thinking of the number one and you ask me for a day of the week, I'm going to say Monday. And then if you say food, I'm going to say Tomatoes. Okay? And so then at the end of it, you ask four things, four different things. So day of the week, food, movie, Avenger, and then you give 'em all. And then at the end, the other person, I was asking the categories, they say, are you thinking number one? \n\nNick Clason (12:57):\nAnd if they got it right, they got it right. If they got it wrong, they got it wrong. The one thing I love about this game is we intro it like this. Hey, we're playing this game. The number's going to be right here on the screen. The number pops in on the screen. You can edit that in an editor like Adobe Premier Pro, I got completely free presets. Link down below if you want some of those that will do animations like this and like that, and rotate in, rotate out all those things, all the things you just saw on the screen. If you're not watching on YouTube, all those things are in the link in the description. Go grab the free presets. But if not, you can do that on your phone in a phone editor like TikTok or Cap Cut. But you can say, Hey, the number's on the screen, close your eyes if you don't play along. \n\nNick Clason (13:37):\nAlright, here we go. And then that person can open their eyes and they can watch and they can actually try to guess the number. So it's actually engaging the person on the other side of the phone. I like to do blind rankings. TikTok has a blind ranking filter, so you can blind rank all kinds of things. Disney movies, Disney characters, and a blind rank is just you're ranking them in a one through 10 or one through five order without knowing what's coming next. I also have some examples of that on Download Youth Ministry, a link to that in just a second. I like to do these things called Know it or Nah, so you've probably heard it where they play a little five second clip of a song on TikTok. Just find those audios on TikTok. And then you choose one side of the room. \n\nNick Clason (14:14):\nSo I'll get four or five people if they know it, they go to this side. If they don't, they go to that side. We'll do staff video. So we'll have our staff participate in certain things we were just giving away for our Christmas party. Craig Cash, our senior pastor's name is Craig. We were giving away Craig Cash, and so we did the Craig Cash Olympics, we did all kinds of Christmas type things. One of my favorites is a game I have on DYM called Emoji Phrase theology. People just trying to guess the emoji phrase. And I'll just sit down or have a student sit down or a leader sit down or walk around and quiz students, Hey, what's this emoji phrase saying? What's this camp emoji phrase saying, what's this Christmas emoji phrase saying? Was this back to school emoji phrase saying, and I'll clip those in. \n\nNick Clason (14:54):\nSo I take a game that's already created, and instead of just doing the kind of static standard screen-based graphics, we customize it to our own space. Link down below are my favorite nine DYM products that I have. Several of them are hybrid based. Several of them don't just focus on the screen only or digital, but it's a melding together of the two. And you can take that next layer to the next level, right? Like my emoji phrase, theology. There's a social media component, but you can take it to the next level and customize it with a host, asking people the answers to those questions. And just some simple video editing on the backside, whether that be in a software like Adobe Premiere Pro, or you can do it on TikTok or in Canva, or not Canva, but Cap Cut. I always get Canva and Cap cut mixed up. \n\nNick Clason (15:40):\nYou can use the video clips out of Opus Pro like I was talking about. I got some spiritual practice videos on Download Youth Ministry. One of my favorites is someone's scrolling through TikTok and you just point to the screen right here and it says, stay or scroll, read the Bible with me. Point, point, point, point, point, point, point. Wait a second. And you say, all right, thanks for staying. Let's read the Bible together. And you read a passage of scripture right there on social media. That's all you do. It's super basic, super simple, but it has a great response because what you're doing then is you're cultivating that relationship. You may get those people with the draft or the instinct telepathy game or the blind ranking or the know it or not back and forth, and then you're like, Hey, let's do some spiritual stuff together. \n\nNick Clason (16:19):\nLet's memorize scripture. Let's read the Bible, let's do a prayer. All those types of things. And you can do a lot of that stuff, especially with the bedrock of your messages. Long form video, you can do a lot of that stuff on Opus Pro. Saves you hours. It saves me hours every single week. So continuing on our strategy, you can post all those types of videos to Instagram, TikTok, YouTube shorts, and Facebook. But what about Facebook groups? Well, let's check it out. You should definitely have Facebook groups. You should have a Facebook page also because a Facebook page is where those things dump into, but then have a group associated with that. If you're a youth pastor, my only strategy that I recommend on Facebook is a Facebook parents group. That's mostly where they are. You can post things like car ride questions, and you can use Canva Pro. \n\nNick Clason (17:06):\nIt's completely free for churches. It's also linked below. We did an entire video on it, so you can go check that out in the description, but you can just create square graphics for your parents to talk about stuff with their students on the way home. And that's just a great discipleship strategy. If you're a church communications person, you should probably have a little bit more active Facebook group. But for a youth pastor, most students aren't on Facebook, but most parents are. And so that's where the strategy comes in. It's for the parents. Lastly, on Instagram, you got the feed. You also got stories on stories. The ultimate goal, I would say, is to engage with your people. So repost things if they tag you for sure. You can also post engagement style questions. What's your favorite Christmas movie? What's the best Halloween candy? What's your New Year's resolution? \n\nNick Clason (17:53):\nWhat's one thing you're going to be doing this weekend using only emojis? Tell us what you did this last week. Stuff like that. Engage with your audience. A lot of times, I'll take a reel that I post, so I don't post every single one of those reels to the feed, though that option has recently turned off, so I have to post it, then go back later and take it off the profile grid. I'm sure there's a setting I'm missing, but nonetheless, I'll sometimes then share the reels that didn't also get shared to the feed into a story, and that's just a way to do engagement. And then I may throw a question sticker like a slider bar or a question or a quiz sticker or something like that. Just engagement. That's my goal in stories. And then on the main feed, just post photos of your people and post recap photos from a Wednesday night, from a Sunday morning, from a Sunday night. \n\nNick Clason (18:36):\nBrady Sheer is doing these carousel based education, entertainment based carousel posts where ask the question and he answers it. They are money, and I think that they are here to stay, and you don't need a lot of graphical work to do some of those things. You can do something simple and easy and basic like that simply on Canva. Or even simply maybe in the Instagram stories editor, we have a complete playlist where we look at budget graphic editors, if that's something you're interested in. It's also linked below. But finally, speaking of education, that's one of the main ways that we help disciple and teach our students about Jesus and help them take meaningful next steps towards him, which is the next video in this 2024 Youth Ministry Masterclass video linked right here on the screen. We'll talk to you next time as we're making discipleship easy, possible and accessible. So as always, stay hybrid.","content_html":"\u003ch3\u003e⚡ [FREE] Crush Social Media This New Year ⚡\u003c/h3\u003e\n\n\u003cp\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 [FREE] Youth Ministry Masterclass on YouTube:\u003c/strong\u003e \u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n😫 Are you tired of seeing church announcements flood your social media feeds? It\u0026#39;s time to rethink this strategy and take a closer look at the potential hazards it poses. \u003c/p\u003e\n\n\u003cp\u003e📹In this video, we delve deep into the reasons why posting church announcements on social media might not be the wisest choice.\u003c/p\u003e\n\n\u003cp\u003e👍But, don’t worry! We’ll show you exactly what to do! And how to not lose your life to it! Especially if you follow our time management tips, which is a part of the 2024 Youth Ministry [on-demand] Masterclass\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/080\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/080\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/slB0Rmf_X0c\" rel=\"nofollow\"\u003ehttps://youtu.be/slB0Rmf_X0c\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePURPOSE OF SOCIAL MEDIA\u003c/strong\u003e\u003cbr\u003e\n//OPUS.PRO [1 CLICK VIRAL SHORTS SOLUTION]\u003cbr\u003e\n\u003ca href=\"https://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9\" rel=\"nofollow\"\u003ehttps://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//METRICOOL\u003cbr\u003e\n\u003ca href=\"https://metricool.com/\" rel=\"nofollow\"\u003ehttps://metricool.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePOST YOUR MESSAGES ON YOUTUBE\u003c/strong\u003e\u003cbr\u003e\n//[FREE] E-BOOK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//$100 STARTER KIT\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUVERSION LIVE EVENTS\u003cbr\u003e\n\u003ca href=\"https://my.bible.com/events\" rel=\"nofollow\"\u003ehttps://my.bible.com/events\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL\u003c/strong\u003e\u003cbr\u003e\n//OPUS.PRO [1 CLICK VIRAL SHORTS SOLUTION]\u003cbr\u003e\n\u003ca href=\"https://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9\" rel=\"nofollow\"\u003ehttps://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SONLIFE\u003cbr\u003e\n\u003ca href=\"https://www.sonlife.com/\" rel=\"nofollow\"\u003ehttps://www.sonlife.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//[FREE] E-BOOK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIDEA #2: TELEPATHY\u003c/strong\u003e\u003cbr\u003e\n//ADOBE PREMIERE PRESETS\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIDEA #3: RANK \u0026#39;EM\u003c/strong\u003e\u003cbr\u003e\n//DYM RANK \u0026#39;EM RESOURCES\u003cbr\u003e\nChristmas: \u003ca href=\"https://www.downloadyouthministry.com/p/rank-%27em%3A-christmas-edition/christmas-games-9126.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/rank-%27em%3A-christmas-edition/christmas-games-9126.html\u003c/a\u003e\u003cbr\u003e\nFall: \u003ca href=\"https://www.downloadyouthministry.com/p/rank-%27em---fall-edition/holiday-or-seasonal/fall-8962.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/rank-%27em---fall-edition/holiday-or-seasonal/fall-8962.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIDEA #6: EMOJI PHRASEOLOGY\u003c/strong\u003e\u003cbr\u003e\n//MY FAVORITE 9 DYM PRODUCTS\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIDEA #8: SPIRITUAL PRACTICE VIDEOS\u003c/strong\u003e\u003cbr\u003e\n//SPIRITUAL PRACTICE VIDEOS\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWHAT TO DO ABOUT FACEBOOK?\u003c/strong\u003e\u003cbr\u003e\n//CANVA PRO FOR [FREE!]\u003cbr\u003e\n\u003ca href=\"https://youtu.be/g0FQWvKjP_E?si=D6jJLxEdkEy9z0FV\" rel=\"nofollow\"\u003ehttps://youtu.be/g0FQWvKjP_E?si=D6jJLxEdkEy9z0FV\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWHAT TO DO ABOUT INSTAGRAM?\u003c/strong\u003e\u003cbr\u003e\n//BUDGET GRAPHIC DESIGN EDITORS\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003e1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e======================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:06 Stop Doing this on Social Media\u003cbr\u003e\n01:06-04:14 What is the purpose of social media?\u003cbr\u003e\n04:14-07:04 Post Your Messages to YouTube\u003cbr\u003e\n07:04-11:42 Taking your social media to the next level\u003cbr\u003e\n11:42-12:12 Idea #1: Drafts\u003cbr\u003e\n12:12-13:45 Idea #2: Telepathy\u003cbr\u003e\n13:45-14:04 Idea #3: Blind Rankings\u003cbr\u003e\n14:04-14:20 Idea #4: Know it or Nah\u003cbr\u003e\n14:20-14:33 Idea #5: Staff Videos\u003cbr\u003e\n14:33-15:39 Idea #6: Emoji Phraseology\u003cbr\u003e\n15:39-15:44 Idea #7: Sermon Clips\u003cbr\u003e\n15:44-16:35 Idea #8: Spiritual Practice\u003cbr\u003e\n16:35-16:46 Where to Post all these videos?\u003cbr\u003e\n16:46-17:34 What to do about Facebook?\u003cbr\u003e\n17:34-19:27 What to do about Instagram?\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nSummer camp, fall retreat D. Now your next outreach experience, the reality is there are always things to do. You\u0026#39;re always trying to get students to come to you. You\u0026#39;re always trying to get people to fill and populate your next church events. So naturally, what do we do? Well, we need to put it on the church website. We need to make sure that it gets listed in the church bulletin. We need to add it to the pre-roll before the service and post it to social media. Stop it. No, seriously, stop it. Stop posting your announcements to social media. Don\u0026#39;t do it. Don\u0026#39;t do it. We\u0026#39;re tempted always to post our announcements to social media because we think it\u0026#39;s another outlet, another strategy, another place to inform people. But the reality is nobody wants that on their social media feeds. I hear you. You\u0026#39;re like, yeah, but what else should I do? Nobody listens, dude. I get it. Okay, but let\u0026#39;s look at it. What should we be doing on social media? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:07):\u003cbr\u003e\nSo stop posting your announcements on social media. I saw this reel the other day about this guy talking about the Red Bull social media experience, and he said, red Bull is crushing it. He said, what are the local pizzerias and restaurants in your town doing? People are not getting on social media and thinking like, man, I wonder what\u0026#39;s on the menu today. Because if you look at a pizzeria on social media, you know that they\u0026#39;re going to be posting or you know that they\u0026#39;re going to be serving pizza. That\u0026#39;s just a part of the experience. And so he said, what Red Bull\u0026#39;s doing on social media, we know that Red Bull serves Red Bull energy drinks, but what their primary goal on social media is entertainment. So that\u0026#39;s why people get on social media. They get on social media to be entertained. Can we as a church adopt some of those strategies not forever and forsaking some of the spiritual components that can come about on social media, but can we do that on social media? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:08):\u003cbr\u003e\nAnd the fact is, yeah, actually social media has ushered in a new era with the discovery platforms, with short form video based and videos are still king. And you know what you can do? You can actually take clips and snippets of your message and use this strategy right here. It\u0026#39;s linked at the top of the video and this completely free tool Opus Pro. Check out in that video link in this description, link in that video description. But the fact of the matter is you can use tools out there. You can use AI to help you and aid you if you\u0026#39;re not a great video editor, if you don\u0026#39;t know how to clip things up on social. But the fact is, you might even be thinking, well, what am I supposed to do? How can I post things there? There\u0026#39;s a lot of services out there to post things on the feed. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:52):\u003cbr\u003e\nSo you may be scheduling your lock-in post. You may be scheduling your church announcement post. You may be scheduling your summer camp. Stop doing those things. You can create videos, you can create moments of entertainment, and you can use a posting service if you want. Linked Below is my experience with a posting service called Metrical. That\u0026#39;s probably who I would recommend. I do still like to just post everything I do live. I find that the algorithms prefer that and that things just perform better from a views and metrics standpoint. But if you don\u0026#39;t have time for that and you\u0026#39;re like, there\u0026#39;s no way I could do that, then check out Metrical. It\u0026#39;s completely free for most up to a certain number of posts and it\u0026#39;s worth it. But you never want to get on a feed. Think about your own habits. You never just want to get on a feed that\u0026#39;s just littered with, come to this event, come to this event, come to this event, come to this. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:47):\u003cbr\u003e\nThat\u0026#39;s boring. And you know what? Your social media probably reflects that. If all you\u0026#39;re doing is posting announcements, you\u0026#39;re probably only getting a single digit number of likes because the reality is that\u0026#39;s not what people are looking for when they get on social media. And so I know you got a lot to announce, you got a lot to get out there, but social media is not the place. So what should we be doing? Well, let\u0026#39;s check that out. So churches, youth pastors, regardless of where you are in this on the org chart at your church, what should you be doing? Well, number one, start posting long form to YouTube. And now when I say that if you have live streaming capabilities in your room and you don\u0026#39;t have time to sit down direct to camera, then go ahead and post your live streams to YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:38):\u003cbr\u003e\nBut if you don\u0026#39;t, I don\u0026#39;t. I\u0026#39;m a youth pastor and we are in our very own room, our very own space, and our room is not outfitted for live streaming capabilities. So we actually sit down very similar to what I\u0026#39;m doing here direct to camera. I have a teleprompter and I do deliver a message there. Now, that entire strategy is laid out completely for you, for free right here in my 100% completely free ebook. But that is the baseline. That\u0026#39;s the basis for all my social media, everything else sort of branches off of there. So all of our messages that we produce and that we perform, everything that we produce in the room, we also then go ahead and do it directly on YouTube. So pre film your messages, it gives you two strategic advantages. Number one, if you don\u0026#39;t have live streaming capability, it gives you a way to film it that is good, helpful, beneficial, looks good, direct to camera. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:32):\u003cbr\u003e\nYou can do most of that for under a hundred dollars. That\u0026#39;s also linked below in the show notes with just a cell phone camera and a few little pieces of gear. But then from there, what you can do is you can take those messages, post them to YouTube. You also get an opportunity to practice your message. So then when you are standing up live in the room in front of a bunch of students, it\u0026#39;s not the first time that you\u0026#39;re looking at that material. You have done it before. You have delivered it before, once you\u0026#39;ve pre-filed, done direct to camera. The one thing that I love about that is in YouTube, they have a description thing, just like me, a lot of things down to the description in this video. Also over at hybridministry.xyz/080 But you can do the same kind of concept. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:16):\u003cbr\u003e\nYou can paste a next steps form. And so for every single one of your messages, you can push students towards a next steps form. We like to use the you version events, live events for in the room. Students can follow along, take notes, read scripture, but we also post the link to that in every single video. So if they\u0026#39;re watching on a laptop, then they can sit down, they can scroll through that on their phone, they can take notes, they can engage with the Bible on their phone right in front of them. So you can link certain things. And then by the way, hey, if you are announcing summer camp, you can be like, Hey, summer camp registration link in the description. You don\u0026#39;t have to make it some static boring graphic post. You can actually weave it into the rest of your strategy. But then dovetailing off of your long form YouTube videos is this next piece that you definitely don\u0026#39;t want to miss. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:05):\u003cbr\u003e\nSo after YouTube video, the next thing I recommend that you do is that you post shorts, reels, tiktoks to your feeds. And the good news is all four of the major platforms, Instagram, YouTube, Facebook if you want to, it\u0026#39;s really easy to link with your Instagram and TikTok are all asking for similar content. So what you can do now on social media for the first time in a lot of years is you can create one piece of content for one platform, but you can spread it across all fours. You can post the same thing to Instagram, TikTok, YouTube shorts, and Facebook Ourto for example, I posted these this week. This week, a couple weeks leading up to Christmas when I\u0026#39;m filming this. You\u0026#39;re going to get this in the new year, but we do thing, and I\u0026#39;m going to detail, it\u0026#39;s actually detailed right here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:53):\u003cbr\u003e\nI\u0026#39;ll completely free my ebook, but we\u0026#39;re going to go through nine ideas that you can do to start doing entertainment based things on your social medias and stop just posting announcements. One of the things we do are drafts stole this, saw this on someone\u0026#39;s TikTok somewhere. So we were doing drafting Christmas movies across all four platforms. We had on TikTok, we had 383 views. We had on YouTube, 280 views we had on Instagram, 214 views. And then on Facebook we had 175 views, which totaled 1052 views across all four platforms. Those aren\u0026#39;t great numbers by the way either. That\u0026#39;s just very standard. I picked the second most recent post that I posted just to give you a good example of a real time strategy idea. I\u0026#39;m not trying to highlight my best one or anything like that, right? But here\u0026#39;s the question. Would you like for your content to get in front of a thousand people probably, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:46):\u003cbr\u003e\nAnd that wasn\u0026#39;t great. We\u0026#39;ve had posts that have hit 13,000 on Instagram, 27,001 time we did a football draft. So we\u0026#39;ve had way, way bigger success. But then that was a entertainment based one. Also in the same week, we\u0026#39;ve posted a spiritual based one that one did not do as well. And this is actually an underperformer in my opinion. And we\u0026#39;ve had ones that do similar to the draft response in around those numbers on all the four platforms. But we had on TikTok, we had 224 views. We had 211 on Instagram, we had only 15 on Facebook, which is pretty low. And then 1 42 on YouTube, which is also relatively low, but still that total to 592. I know for me that feels low, but we don\u0026#39;t have 592 students or people come to our youth ministry program. So we post fun content. We also post spiritual content, and then that\u0026#39;s anchored underneath the baseline by our long form YouTube video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:48):\u003cbr\u003e\nAnd what\u0026#39;s crazy is that Opus Pro, the message clip that came through Opus Pro. And so you\u0026#39;ll notice there\u0026#39;s a little overlay that says, watch the full video on Cross Creek students YouTube channel that is just a preset that I made. And every single one of our videos spits out with that little watermark. I can change it, I can customize, I can do. The stats aren\u0026#39;t crazy, but you should subscribe because this is actually part of the 2024 Youth Pastor Masterclass. We\u0026#39;re right dead in the middle. If you subscribe and if you hit the bell, you\u0026#39;ll get notified when the next video drops. But I like to think about it like this or I want, but I like to think of it like my neighbor. I want to share the gospel with my neighbor. I want to tell them about Jesus. But every single time I have a conversation with my neighbor, I\u0026#39;m not sitting down and telling them about Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:34):\u003cbr\u003e\nI\u0026#39;m working the relationship. I\u0026#39;m having a conversation. I grew up in church. I grew up in a ministry called Sun Life, and they have a thing called spiritual, CPR, cultivate, plant Reap. And really the cultivate stage is just build the friendship. Plant is like sprinkle in seeds of spiritual conversations in the gospel and then reap is like present the gospel and ask them for a decision to follow Jesus. Yes or no. And a lot of times on social media, we take the approach of reap, ask them for a spiritual decision, ask them to respond to the gospel, yes or no every single time as opposed to trying to cultivate our audience as opposed to trying to plant little seeds of curiosity, spiritual moments, things like that. So here are ideas, things that I do in my own personal context. It\u0026#39;s all outlined here. Am I completely free? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:23):\u003cbr\u003e\nEbook? You should definitely check it out if you haven\u0026#39;t yet. But it will help you take your social media from being boring and dumb and announcement based to entertainment based and personality driven. Not just your personality, but students, other volunteer leaders, other staff that you might have. So these are things that we do. We do a thing called a draft, and that\u0026#39;s what you just saw the results from. But two people sit down and then they just draft things under a certain category. We\u0026#39;ve done Christmas movies, we\u0026#39;ve done potatoes, we\u0026#39;ve done burger places, we\u0026#39;ve done Christmas songs, we\u0026#39;ve done Thanksgiving food, we\u0026#39;ve done Halloween Candy, we\u0026#39;ve done Avengers, we\u0026#39;ve done Blue Characters. Literally anything you can think of. One person next person, one person next person. The only caveat is you can pick anything you want, but if it\u0026#39;s already been taken, it\u0026#39;s kind of off the board. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:12):\u003cbr\u003e\nThe next thing we do is a fun little game called Telepathy or Wavelength or nsync or just guess the number. And two people sit down and one person\u0026#39;s thinking of a number, the other person\u0026#39;s asking them certain categories, and then the person that has the number in their brain, they\u0026#39;re telling the other person their answers from that category based on their number. So for example, if I\u0026#39;m thinking of the number one and you ask me for a day of the week, I\u0026#39;m going to say Monday. And then if you say food, I\u0026#39;m going to say Tomatoes. Okay? And so then at the end of it, you ask four things, four different things. So day of the week, food, movie, Avenger, and then you give \u0026#39;em all. And then at the end, the other person, I was asking the categories, they say, are you thinking number one? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:57):\u003cbr\u003e\nAnd if they got it right, they got it right. If they got it wrong, they got it wrong. The one thing I love about this game is we intro it like this. Hey, we\u0026#39;re playing this game. The number\u0026#39;s going to be right here on the screen. The number pops in on the screen. You can edit that in an editor like Adobe Premier Pro, I got completely free presets. Link down below if you want some of those that will do animations like this and like that, and rotate in, rotate out all those things, all the things you just saw on the screen. If you\u0026#39;re not watching on YouTube, all those things are in the link in the description. Go grab the free presets. But if not, you can do that on your phone in a phone editor like TikTok or Cap Cut. But you can say, Hey, the number\u0026#39;s on the screen, close your eyes if you don\u0026#39;t play along. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:37):\u003cbr\u003e\nAlright, here we go. And then that person can open their eyes and they can watch and they can actually try to guess the number. So it\u0026#39;s actually engaging the person on the other side of the phone. I like to do blind rankings. TikTok has a blind ranking filter, so you can blind rank all kinds of things. Disney movies, Disney characters, and a blind rank is just you\u0026#39;re ranking them in a one through 10 or one through five order without knowing what\u0026#39;s coming next. I also have some examples of that on Download Youth Ministry, a link to that in just a second. I like to do these things called Know it or Nah, so you\u0026#39;ve probably heard it where they play a little five second clip of a song on TikTok. Just find those audios on TikTok. And then you choose one side of the room. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:14):\u003cbr\u003e\nSo I\u0026#39;ll get four or five people if they know it, they go to this side. If they don\u0026#39;t, they go to that side. We\u0026#39;ll do staff video. So we\u0026#39;ll have our staff participate in certain things we were just giving away for our Christmas party. Craig Cash, our senior pastor\u0026#39;s name is Craig. We were giving away Craig Cash, and so we did the Craig Cash Olympics, we did all kinds of Christmas type things. One of my favorites is a game I have on DYM called Emoji Phrase theology. People just trying to guess the emoji phrase. And I\u0026#39;ll just sit down or have a student sit down or a leader sit down or walk around and quiz students, Hey, what\u0026#39;s this emoji phrase saying? What\u0026#39;s this camp emoji phrase saying, what\u0026#39;s this Christmas emoji phrase saying? Was this back to school emoji phrase saying, and I\u0026#39;ll clip those in. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:54):\u003cbr\u003e\nSo I take a game that\u0026#39;s already created, and instead of just doing the kind of static standard screen-based graphics, we customize it to our own space. Link down below are my favorite nine DYM products that I have. Several of them are hybrid based. Several of them don\u0026#39;t just focus on the screen only or digital, but it\u0026#39;s a melding together of the two. And you can take that next layer to the next level, right? Like my emoji phrase, theology. There\u0026#39;s a social media component, but you can take it to the next level and customize it with a host, asking people the answers to those questions. And just some simple video editing on the backside, whether that be in a software like Adobe Premiere Pro, or you can do it on TikTok or in Canva, or not Canva, but Cap Cut. I always get Canva and Cap cut mixed up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:40):\u003cbr\u003e\nYou can use the video clips out of Opus Pro like I was talking about. I got some spiritual practice videos on Download Youth Ministry. One of my favorites is someone\u0026#39;s scrolling through TikTok and you just point to the screen right here and it says, stay or scroll, read the Bible with me. Point, point, point, point, point, point, point. Wait a second. And you say, all right, thanks for staying. Let\u0026#39;s read the Bible together. And you read a passage of scripture right there on social media. That\u0026#39;s all you do. It\u0026#39;s super basic, super simple, but it has a great response because what you\u0026#39;re doing then is you\u0026#39;re cultivating that relationship. You may get those people with the draft or the instinct telepathy game or the blind ranking or the know it or not back and forth, and then you\u0026#39;re like, Hey, let\u0026#39;s do some spiritual stuff together. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:19):\u003cbr\u003e\nLet\u0026#39;s memorize scripture. Let\u0026#39;s read the Bible, let\u0026#39;s do a prayer. All those types of things. And you can do a lot of that stuff, especially with the bedrock of your messages. Long form video, you can do a lot of that stuff on Opus Pro. Saves you hours. It saves me hours every single week. So continuing on our strategy, you can post all those types of videos to Instagram, TikTok, YouTube shorts, and Facebook. But what about Facebook groups? Well, let\u0026#39;s check it out. You should definitely have Facebook groups. You should have a Facebook page also because a Facebook page is where those things dump into, but then have a group associated with that. If you\u0026#39;re a youth pastor, my only strategy that I recommend on Facebook is a Facebook parents group. That\u0026#39;s mostly where they are. You can post things like car ride questions, and you can use Canva Pro. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:06):\u003cbr\u003e\nIt\u0026#39;s completely free for churches. It\u0026#39;s also linked below. We did an entire video on it, so you can go check that out in the description, but you can just create square graphics for your parents to talk about stuff with their students on the way home. And that\u0026#39;s just a great discipleship strategy. If you\u0026#39;re a church communications person, you should probably have a little bit more active Facebook group. But for a youth pastor, most students aren\u0026#39;t on Facebook, but most parents are. And so that\u0026#39;s where the strategy comes in. It\u0026#39;s for the parents. Lastly, on Instagram, you got the feed. You also got stories on stories. The ultimate goal, I would say, is to engage with your people. So repost things if they tag you for sure. You can also post engagement style questions. What\u0026#39;s your favorite Christmas movie? What\u0026#39;s the best Halloween candy? What\u0026#39;s your New Year\u0026#39;s resolution? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:53):\u003cbr\u003e\nWhat\u0026#39;s one thing you\u0026#39;re going to be doing this weekend using only emojis? Tell us what you did this last week. Stuff like that. Engage with your audience. A lot of times, I\u0026#39;ll take a reel that I post, so I don\u0026#39;t post every single one of those reels to the feed, though that option has recently turned off, so I have to post it, then go back later and take it off the profile grid. I\u0026#39;m sure there\u0026#39;s a setting I\u0026#39;m missing, but nonetheless, I\u0026#39;ll sometimes then share the reels that didn\u0026#39;t also get shared to the feed into a story, and that\u0026#39;s just a way to do engagement. And then I may throw a question sticker like a slider bar or a question or a quiz sticker or something like that. Just engagement. That\u0026#39;s my goal in stories. And then on the main feed, just post photos of your people and post recap photos from a Wednesday night, from a Sunday morning, from a Sunday night. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:36):\u003cbr\u003e\nBrady Sheer is doing these carousel based education, entertainment based carousel posts where ask the question and he answers it. They are money, and I think that they are here to stay, and you don\u0026#39;t need a lot of graphical work to do some of those things. You can do something simple and easy and basic like that simply on Canva. Or even simply maybe in the Instagram stories editor, we have a complete playlist where we look at budget graphic editors, if that\u0026#39;s something you\u0026#39;re interested in. It\u0026#39;s also linked below. But finally, speaking of education, that\u0026#39;s one of the main ways that we help disciple and teach our students about Jesus and help them take meaningful next steps towards him, which is the next video in this 2024 Youth Ministry Masterclass video linked right here on the screen. We\u0026#39;ll talk to you next time as we\u0026#39;re making discipleship easy, possible and accessible. So as always, stay hybrid.\u003c/p\u003e","summary":"😫 Are you tired of seeing church announcements flood your social media feeds? It's time to rethink this strategy and take a closer look at the potential hazards it poses. \r\n\r\n📹In this video, we delve deep into the reasons why posting church announcements on social media might not be the wisest choice.\r\n\r\n👍But, don’t worry! We’ll show you exactly what to do! And how to not lose your life to it! Especially if you follow our time management tips, which is a part of the 2024 Youth Ministry [on-demand] Masterclass\r\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg","date_published":"2024-01-18T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/663fd984-ed28-4dad-922b-fd122d6ebf51.mp3","mime_type":"audio/mpeg","size_in_bytes":28035424,"duration_in_seconds":1167}]},{"id":"ac0ac724-dc9a-4652-8ce5-a51c3c872e8b","title":"Episode 079: 🤷 Youth Pastor: Event Coordinators? or Disciple-Makers?","url":"https://www.hybridministry.xyz/079","content_text":"⚡ [FREE] Crush Social Media This New Year ⚡\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2024 [FREE] Youth Ministry Masterclass on YouTube: \nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n========================================\n\nDESCRIPTION\n📈 How do we get more people to show up to our events?\nHow do we grow our group?\nHow do we attract and retain teens?\n\n57% of American Church Goers, according to Pew Research, don’t even attend church once a month!!\n\n👌In this episode we’re going to explore 3 key shifts in our thinking\n⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age.\n\nSubscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\n========================================\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/079\n\n//YOUTUBE VIDEO\nhttps://youtu.be/EzhYluEKZ_I\n\nSHIFT #1 FROM PRODUCTION TO ACCESS\n//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE\nhttps://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026amp;utm_medium=email\u0026amp;utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026amp;org=982\u0026amp;lvl=100\u0026amp;ite=9703\u0026amp;lea=2048393\u0026amp;ctr=0\u0026amp;par=1\u0026amp;trk=a0d3j0000112o9deae\n\n//TERRY PARKMAN\nhttps://www.terryparkman.com/\n\n//GEN ALPHA DATA\nhttps://www.youtube.com/watch?v=BHpeDaLS3oo\n\n//PRO CHURCH TOOLS\nhttps://prochurchtools.com/\n\n//FULL DIGITAL STRATEGY\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\nSHIFT #2 FROM PERFORMANCE TO ENGAGEMENT\n\n//EVERY YOUTH MINISTRY NEEDS A GOOD DIGITAL PRESENCE\nhttps://www.youtube.com/watch?v=SDxepdu4iiM\n\nSHIFT #3 FROM QUANTITY TO COMMUNITY\n\n//THE QUESTIONS OF BELONGING\nhttps://www.youtube.com/watch?v=BHpeDaLS3oo\n\n//WORLD'S GREATEST DONUT\nhttps://www.youtube.com/watch?v=5ryhkIRyDb4\n\n//MASTER YOUR TIME\nhttps://www.youtube.com/watch?v=xlS1kWcQBS8\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\nWebsite: https://www.hybridministry.xyz\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n--------------\n🕰️TIMECODES\n00:00-01:21 Event Coordinator? Or Disciple-Maker?\n01:21-07:18 SHIFT #1 from PRODUCTION to ACCESS\n07:18-09:20 SHIFT #2 from PERFORMANCE to ENGAGEMENT\n09:20-16:14 SHIFT #3 from QUANTITY to COMMUNITY\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nYouth pastors. How do we get more people to show up to our events? How do we grow the size of our youth groups? How do we attract and retain teenagers? See, all these questions are common questions. They're things that we're all facing at least at some level. And regardless of if you think that the attendance debate matters or not, we talked about it in our very last video linked up here in our playlist, in our youth ministry 2024 masterclass that we are going through completely free all here online on YouTube. Love to have you subscribe, check it out, and make sure you don't miss another one. We talked about the church attendance conundrum because 54% of American Christians are not attending church according to Pew Research at least one time per month. So in this episode, I want to talk to you about three key shifts that are going to help us reach the next generation as we explore this question. \n\nNick Clason (00:50):\nAre we in the event making business or are we in the disciple making business? And I also have the ultimate tool that I believe can help you become more accessible in resourcing both your people and your students in this new found digital age. Like I said, we'd love to have you subscribe, like leave a comment, leave a rating, leave a review. All of those things help us get found and make sure that you can get the very next episode as soon as it drops episode 80 in our 2024 Youth Ministry masterclass. Welcome to the Hybrid Ministry Show. Well, everyone, my name's Nick Clason. I'm a youth pastor in DFW Dallas Fort Worth. Been in youth ministry now being January of 2024. Mark's my 13th year in youth ministry and I've most recently went to a conference with the Gen Z guru himself. Terry Parkman. If you don't know Terry, he's amazing, but he talked about some of these shifts, so I just want to kind of elaborate on them and kick some of them around a little bit more. \n\nNick Clason (01:46):\nBut he talked about the difference that Generation Z and now subsequently generation Alpha, who if you didn't see in our last episode, we classified them being born somewhere between 2010 and 2018, probably more than 2012 rage, which is what Pew research kind of settles on as the origin date of generation alpha. Nonetheless, Terry Parkman specifically talking about Gen Z, talks about the shift in thinking from Gen Z who thinks more in a digital age, digital mindset versus all of US millennials and older Gen x boomers and so on and so forth, who are more raised in a industrial aged way of thinking and industrial age way frankly of living. And so what the first shift that is important that he talks about is we need to shift from an industrial minded way of production, which is an industrial value to one of access. The way that we talk about it is just simply build access points onto your ministry, so an industrial way of thinking and the production value production kind of mindset. \n\nNick Clason (02:54):\nThink about seeker style churches back in the early nineties or early two thousands where you may open with a secular song, one that's familiar, one that's relatable. You may try to go for relevant lighting, you may really try to put the entire screws down on the production, the value of how important production is, and that a really well-produced thing will draw out consumers, it's almost like the mentality if we build it, they will come. It also comes down to simply how much can we produce the amount of production value that we can add? The more production value that we can add, the better, the greater, the higher the number, the more that we can produce, the more that we can attract. That's an industrial way of thinking. Meanwhile, a digital way of thinking, they don't necessarily Gen Z Gen and Alpha and the generations that are coming on behind, they don't necessarily want those things. \n\nNick Clason (03:49):\nThey're looking more for access. They're wondering, do I fit here? Can I gain access to this place and how can I let my gifts be utilized and flourish and shine here? Honestly, one of my number one pet peeves in churches is when we from a volunteer aspect say things like, we need you to do our job. That is not enticing in any way, shape, or form, and it's especially not enticing to the next generation. What I think they otherwise might more importantly, more interestingly want to hear is, Hey, we want you to shine here and how can we partner with you to make a difference in this world? It goes from US centric to them centric, and I get it. I'm hearing you scream on the other side, but that's not what a disciple of Jesus does. Correct. However, how are we ever going to be relevant and make any sort of inroads with the next generation? \n\nNick Clason (04:46):\nIf the way in which we posture ourselves is fundamentally and vehemently different than them, are we asking them to acquiesce to us as opposed to us finding ways that it's not that big of a deal to make a subtle shift? Because in the same way, we can still ask Gen Z and Gen Alpha to serve, we are just making it them centric instead of US centric. And again, you might be screaming that they shouldn't be them centric, but isn't it just as Unbiblical and Christlike for us to be US centric, organization centric, pastor centric in the land of access points. Our church right now, honestly, probably right now as I'm recording this on a random night in December, we have these things, these events, and they're amazing and they get talked about and they get promoted and they're all over social, and someone asked me how do I sign up for it and do you know what? \n\nNick Clason (05:37):\nI said? I work there at the church, I don't actually have anything to do with it, and obviously I'm not there right now. I said, I have no idea. We have these events. There's sort of this lore about them, but how to actually access it. It's confusing, and I frankly haven't tried, so that's probably on me, but point of it is, is your church accessible? How easy to navigate is your website. I love what Brady Sheer and all of them at Pro Church Tools up in Canada say all the time and say, make your website, be a one stop shop. Don't for one thing, go sign up via the bulletin for the other thing. Send an email for the third thing, head to the website and for the fourth thing, find someone in the lobby. You never know what to do, where to go, and so only the most loyal and only the person with the most headstrong sort of stubbornness is going to ever actually find anything out. \n\nNick Clason (06:29):\nAnybody else who comes upon any sort of roadblock or opposition, all of a sudden it's just really easy for them to crumble. And here's the fact, I don't believe I have all the answers, but one of the ways in which we are trying to create more access points in our ministry is through our digital strategy, which I have completely laid out in my 100% completely free ebook free for you. Grab the link, go download it. All I need is your name. All I need is your email and that's it. It's yours to use. It's my strategy that I've used to grow YouTube channel in a year from zero subscribers all the way up to almost 400 subscribers. It might be even past 400 by the time that this video actually drops, it's completely laid out. It's basically my social media masterclass and guess what I gave it and I'm giving it to you for free, and I would love to encourage you to just grab it, try it, implement it, and check it all out. \n\nNick Clason (07:18):\nShift number two is we need to shift from performance based and industrial way of thinking to more engagement based. So if you think about an industrial way of thinking where performance is king, think about the best, the prettiest, the nicest, the smelliest people on stage with a good swath of diversity and all those things, or just even in youth ministry, we've all sort of had the basis of like, let's just have some fun, and if the kids have fun, then they'll definitely want to come back. If we perform really well for them and we don't screw up, then they'll be like, man, that place was so good. I just want to come back. That's an industrial way of thinking, and here's the problem. If you are a youth pastor and you're my age or you're a millennial, that's the way that you think because that's the way and that's the age in which you were raised in. \n\nNick Clason (08:03):\nTo think that that's what is valued, but the next generation that's more in a digital age, they're not worried about performance. They want to know, am I able to engage with this? When it's all about performance, think about a conveyor belt and a factory. The way that that goes is if there's a certain part in the conveyor belt that's causing a backup, what do we do? We just stick another person in there. We don't care what that person does, who that person is, what that person can do for us or our organization. We just want to know, can that person keep the conveyor belt from stopping? Can that person keep the performance going? But a digital way of thinking, a digital shift when you go from performance to more engagement based thinking is you're wondering, Hey, how can we create good content that students want to engage with? \n\nNick Clason (08:48):\nWhich is why I link right down below or right up here on the screen, whichever one, I'm not sure if I've used my card yet or not in this video, but every youth ministry needs a good digital presence. It's my full YouTube strategy. It's my full social media strategy. It's the one that's tied to my ebook. It's the video explaining the ebook if you want to go check that out. Again, I don't have all the answers. It's just my way to sort of attempt to try and engage more with our students who are different, who are digital thinkers, who are Gen Z and coming quick behind them, generation alpha. The third shift is we need to switch from a value of quantity to a value of community, an industrial way of thinking. We are entirely built in most churches for quantity. Think about it. If you have a church with auditorium style seating, the goal of that room is to get the most amount of quantity of people in to listen to one captivating speaker, wax eloquent for a week, and listen, honestly, no shade thrown. \n\nNick Clason (09:48):\nMost pastors, you're really good at your job, you're good at crafting sermons and you're good at delivering sermons, but the fact of the matter is, while you may be awesome at it, that's just not what's as highly valued in our world, especially in the world of digital. With audio, podcasts, YouTube podcast, people can listen to audio books, sermons. They can listen to the best preachers in the entire world. Again, no offense to you at the drop of a hat, instantly binging them, never actually running out of content. That's how accessible all of this stuff is, and so when people come to church, they don't want to just be another number kind of filtered into the auditorium to look at the back of someone's seat. That's why I believe link down below in the show notes. In this episode, we talked about why churches are dying. \n\nNick Clason (10:32):\nI think churches are not adapting to the new issues and the new way of thinking that this next generation is so adamant about, and again, that generation, this next generation, this digital way of generation, they're not looking for a room to come and consume some more content. They're looking for community. And so if our rooms are built for quantity, thus they're not then built at least optimally for community. I mean, I know I worked at a church one time that we had Longwood ews and they were bolted to the ground. We couldn't do anything about those things, and even if they weren't bolted to the ground, they were heavy as sin. Man, I could not lift one of those things because once we finally did try to lift them, I was like, dang, who got these in here? It's like a five man job. The goal was get these things in here, never to be moved again. \n\nNick Clason (11:22):\nThis room is for one purpose and one purpose only, and the purpose that most younger people are looking for is not that. A dangerous way I believe of thinking is that we often value a Christian culture more than the Christ of the culture, and so therefore, I believe that what we're trying to do is we're trying to force people into a way of thinking, and when community trump's performance, we actually get a messy, authentic, real interaction with other believers who love Jesus and are trying to pursue and follow him. And so in a digital way of thinking, I think people who value community are looking for asking questions like, where do I belong? And are these people at my church? Are they my people? The students, they're asking those questions and they may, like we said in our last video and this masterclass in video two, this is not video three, they may be asking, are these people my people? \n\nNick Clason (12:15):\nAnd they may be coming to your youth ministry, and just because they're there doesn't necessarily mean that they're engaging in religious practice. And it also doesn't necessarily mean that they're there because they want to be, because almost 50% of no, it's 65% of students come to church with at least one parent. That's where they're coming to church. They're not coming to church. They love God. They're not coming to church. They love you. They're not coming to church. They love your youth ministry. They're coming to church. They're coming to church with their parents, but if they can find a real captivating community that they can't say no to, they're not going anywhere. So it's not about what you produce, it's about the community that's available to them. We live now with the very first global generation. Students spend on average, shockingly five to eight hours on their phones screens per day. \n\nNick Clason (13:06):\nThe church world was built for consumers, and what's happening now is in that generation what's being internalized, they want to find a place to externalize it. And so one of the ideas that I have, again, I don't have all the answers, I don't know if this is a good idea or not. We did it in our space. It seemed to work well. It's a hybrid event. It's called the World's Greatest Donut, completely free event guide right here. You can click it, and it's just an opportunity to engage with students beyond your program times because I think a lot of times what we try to do is we try to get as many people, as much quantity into a room and call that success. What I'm trying to do is I'm trying to expand the relationship beyond just the one time per week, and that's what this event is all built on. \n\nNick Clason (13:46):\nIt's a one-time event for an in-person event, however it lives on for an entire month. Not only live in the room, but it also lives live on your social media. That's the in-person versus the digital creating a hybrid moment together. Hey, the ultimate tool that I teased at the beginning of this video is, and I've already said it, it's my ebook. It's my full digital strategy. The fact is I don't have it all together, but the way in which you can utilize that is you have to become a master of your time, which is a video that's linked right here on the screen. It was a couple of videos ago, and the next video in this playlist is how to implement a good social media strategy where you're not simply just posting announcements. Click either one of those and we would love to see you on the other side. And as always, my friends stay hybrid. ","content_html":"\u003ch3\u003e⚡ [FREE] Crush Social Media This New Year ⚡\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 [FREE] Youth Ministry Masterclass on YouTube:\u003c/strong\u003e \u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n📈 How do we get more people to show up to our events?\u003cbr\u003e\nHow do we grow our group?\u003cbr\u003e\nHow do we attract and retain teens?\u003c/p\u003e\n\n\u003cp\u003e57% of American Church Goers, according to Pew Research, don’t even attend church once a month!!\u003c/p\u003e\n\n\u003cp\u003e👌In this episode we’re going to explore 3 key shifts in our thinking\u003cbr\u003e\n⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age.\u003c/p\u003e\n\n\u003cp\u003eSubscribe to our channel and don\u0026#39;t miss any more videos from the \u003cstrong\u003e2024 Youth Ministry Masterclass FREE on YouTube\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/079\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/079\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/EzhYluEKZ_I\" rel=\"nofollow\"\u003ehttps://youtu.be/EzhYluEKZ_I\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHIFT #1 FROM PRODUCTION TO ACCESS\u003c/strong\u003e\u003cbr\u003e\n//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026utm_medium=email\u0026utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026org=982\u0026lvl=100\u0026ite=9703\u0026lea=2048393\u0026ctr=0\u0026par=1\u0026trk=a0d3j0000112o9deae\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026amp;utm_medium=email\u0026amp;utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026amp;org=982\u0026amp;lvl=100\u0026amp;ite=9703\u0026amp;lea=2048393\u0026amp;ctr=0\u0026amp;par=1\u0026amp;trk=a0d3j0000112o9deae\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TERRY PARKMAN\u003cbr\u003e\n\u003ca href=\"https://www.terryparkman.com/\" rel=\"nofollow\"\u003ehttps://www.terryparkman.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GEN ALPHA DATA\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=BHpeDaLS3oo\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=BHpeDaLS3oo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PRO CHURCH TOOLS\u003cbr\u003e\n\u003ca href=\"https://prochurchtools.com/\" rel=\"nofollow\"\u003ehttps://prochurchtools.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FULL DIGITAL STRATEGY\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHIFT #2 FROM PERFORMANCE TO ENGAGEMENT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e//EVERY YOUTH MINISTRY NEEDS A GOOD DIGITAL PRESENCE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=SDxepdu4iiM\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=SDxepdu4iiM\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHIFT #3 FROM QUANTITY TO COMMUNITY\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e//THE QUESTIONS OF BELONGING\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=BHpeDaLS3oo\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=BHpeDaLS3oo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//WORLD\u0026#39;S GREATEST DONUT\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=5ryhkIRyDb4\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=5ryhkIRyDb4\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MASTER YOUR TIME\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=xlS1kWcQBS8\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=xlS1kWcQBS8\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003e1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e--------------\u003c/strong\u003e\u003cbr\u003e\n🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:21 Event Coordinator? Or Disciple-Maker?\u003cbr\u003e\n01:21-07:18 SHIFT #1 from PRODUCTION to ACCESS\u003cbr\u003e\n07:18-09:20 SHIFT #2 from PERFORMANCE to ENGAGEMENT\u003cbr\u003e\n09:20-16:14 SHIFT #3 from QUANTITY to COMMUNITY\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nYouth pastors. How do we get more people to show up to our events? How do we grow the size of our youth groups? How do we attract and retain teenagers? See, all these questions are common questions. They\u0026#39;re things that we\u0026#39;re all facing at least at some level. And regardless of if you think that the attendance debate matters or not, we talked about it in our very last video linked up here in our playlist, in our youth ministry 2024 masterclass that we are going through completely free all here online on YouTube. Love to have you subscribe, check it out, and make sure you don\u0026#39;t miss another one. We talked about the church attendance conundrum because 54% of American Christians are not attending church according to Pew Research at least one time per month. So in this episode, I want to talk to you about three key shifts that are going to help us reach the next generation as we explore this question. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:50):\u003cbr\u003e\nAre we in the event making business or are we in the disciple making business? And I also have the ultimate tool that I believe can help you become more accessible in resourcing both your people and your students in this new found digital age. Like I said, we\u0026#39;d love to have you subscribe, like leave a comment, leave a rating, leave a review. All of those things help us get found and make sure that you can get the very next episode as soon as it drops episode 80 in our 2024 Youth Ministry masterclass. Welcome to the Hybrid Ministry Show. Well, everyone, my name\u0026#39;s Nick Clason. I\u0026#39;m a youth pastor in DFW Dallas Fort Worth. Been in youth ministry now being January of 2024. Mark\u0026#39;s my 13th year in youth ministry and I\u0026#39;ve most recently went to a conference with the Gen Z guru himself. Terry Parkman. If you don\u0026#39;t know Terry, he\u0026#39;s amazing, but he talked about some of these shifts, so I just want to kind of elaborate on them and kick some of them around a little bit more. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:46):\u003cbr\u003e\nBut he talked about the difference that Generation Z and now subsequently generation Alpha, who if you didn\u0026#39;t see in our last episode, we classified them being born somewhere between 2010 and 2018, probably more than 2012 rage, which is what Pew research kind of settles on as the origin date of generation alpha. Nonetheless, Terry Parkman specifically talking about Gen Z, talks about the shift in thinking from Gen Z who thinks more in a digital age, digital mindset versus all of US millennials and older Gen x boomers and so on and so forth, who are more raised in a industrial aged way of thinking and industrial age way frankly of living. And so what the first shift that is important that he talks about is we need to shift from an industrial minded way of production, which is an industrial value to one of access. The way that we talk about it is just simply build access points onto your ministry, so an industrial way of thinking and the production value production kind of mindset. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:54):\u003cbr\u003e\nThink about seeker style churches back in the early nineties or early two thousands where you may open with a secular song, one that\u0026#39;s familiar, one that\u0026#39;s relatable. You may try to go for relevant lighting, you may really try to put the entire screws down on the production, the value of how important production is, and that a really well-produced thing will draw out consumers, it\u0026#39;s almost like the mentality if we build it, they will come. It also comes down to simply how much can we produce the amount of production value that we can add? The more production value that we can add, the better, the greater, the higher the number, the more that we can produce, the more that we can attract. That\u0026#39;s an industrial way of thinking. Meanwhile, a digital way of thinking, they don\u0026#39;t necessarily Gen Z Gen and Alpha and the generations that are coming on behind, they don\u0026#39;t necessarily want those things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:49):\u003cbr\u003e\nThey\u0026#39;re looking more for access. They\u0026#39;re wondering, do I fit here? Can I gain access to this place and how can I let my gifts be utilized and flourish and shine here? Honestly, one of my number one pet peeves in churches is when we from a volunteer aspect say things like, we need you to do our job. That is not enticing in any way, shape, or form, and it\u0026#39;s especially not enticing to the next generation. What I think they otherwise might more importantly, more interestingly want to hear is, Hey, we want you to shine here and how can we partner with you to make a difference in this world? It goes from US centric to them centric, and I get it. I\u0026#39;m hearing you scream on the other side, but that\u0026#39;s not what a disciple of Jesus does. Correct. However, how are we ever going to be relevant and make any sort of inroads with the next generation? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:46):\u003cbr\u003e\nIf the way in which we posture ourselves is fundamentally and vehemently different than them, are we asking them to acquiesce to us as opposed to us finding ways that it\u0026#39;s not that big of a deal to make a subtle shift? Because in the same way, we can still ask Gen Z and Gen Alpha to serve, we are just making it them centric instead of US centric. And again, you might be screaming that they shouldn\u0026#39;t be them centric, but isn\u0026#39;t it just as Unbiblical and Christlike for us to be US centric, organization centric, pastor centric in the land of access points. Our church right now, honestly, probably right now as I\u0026#39;m recording this on a random night in December, we have these things, these events, and they\u0026#39;re amazing and they get talked about and they get promoted and they\u0026#39;re all over social, and someone asked me how do I sign up for it and do you know what? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:37):\u003cbr\u003e\nI said? I work there at the church, I don\u0026#39;t actually have anything to do with it, and obviously I\u0026#39;m not there right now. I said, I have no idea. We have these events. There\u0026#39;s sort of this lore about them, but how to actually access it. It\u0026#39;s confusing, and I frankly haven\u0026#39;t tried, so that\u0026#39;s probably on me, but point of it is, is your church accessible? How easy to navigate is your website. I love what Brady Sheer and all of them at Pro Church Tools up in Canada say all the time and say, make your website, be a one stop shop. Don\u0026#39;t for one thing, go sign up via the bulletin for the other thing. Send an email for the third thing, head to the website and for the fourth thing, find someone in the lobby. You never know what to do, where to go, and so only the most loyal and only the person with the most headstrong sort of stubbornness is going to ever actually find anything out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:29):\u003cbr\u003e\nAnybody else who comes upon any sort of roadblock or opposition, all of a sudden it\u0026#39;s just really easy for them to crumble. And here\u0026#39;s the fact, I don\u0026#39;t believe I have all the answers, but one of the ways in which we are trying to create more access points in our ministry is through our digital strategy, which I have completely laid out in my 100% completely free ebook free for you. Grab the link, go download it. All I need is your name. All I need is your email and that\u0026#39;s it. It\u0026#39;s yours to use. It\u0026#39;s my strategy that I\u0026#39;ve used to grow YouTube channel in a year from zero subscribers all the way up to almost 400 subscribers. It might be even past 400 by the time that this video actually drops, it\u0026#39;s completely laid out. It\u0026#39;s basically my social media masterclass and guess what I gave it and I\u0026#39;m giving it to you for free, and I would love to encourage you to just grab it, try it, implement it, and check it all out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:18):\u003cbr\u003e\nShift number two is we need to shift from performance based and industrial way of thinking to more engagement based. So if you think about an industrial way of thinking where performance is king, think about the best, the prettiest, the nicest, the smelliest people on stage with a good swath of diversity and all those things, or just even in youth ministry, we\u0026#39;ve all sort of had the basis of like, let\u0026#39;s just have some fun, and if the kids have fun, then they\u0026#39;ll definitely want to come back. If we perform really well for them and we don\u0026#39;t screw up, then they\u0026#39;ll be like, man, that place was so good. I just want to come back. That\u0026#39;s an industrial way of thinking, and here\u0026#39;s the problem. If you are a youth pastor and you\u0026#39;re my age or you\u0026#39;re a millennial, that\u0026#39;s the way that you think because that\u0026#39;s the way and that\u0026#39;s the age in which you were raised in. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:03):\u003cbr\u003e\nTo think that that\u0026#39;s what is valued, but the next generation that\u0026#39;s more in a digital age, they\u0026#39;re not worried about performance. They want to know, am I able to engage with this? When it\u0026#39;s all about performance, think about a conveyor belt and a factory. The way that that goes is if there\u0026#39;s a certain part in the conveyor belt that\u0026#39;s causing a backup, what do we do? We just stick another person in there. We don\u0026#39;t care what that person does, who that person is, what that person can do for us or our organization. We just want to know, can that person keep the conveyor belt from stopping? Can that person keep the performance going? But a digital way of thinking, a digital shift when you go from performance to more engagement based thinking is you\u0026#39;re wondering, Hey, how can we create good content that students want to engage with? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:48):\u003cbr\u003e\nWhich is why I link right down below or right up here on the screen, whichever one, I\u0026#39;m not sure if I\u0026#39;ve used my card yet or not in this video, but every youth ministry needs a good digital presence. It\u0026#39;s my full YouTube strategy. It\u0026#39;s my full social media strategy. It\u0026#39;s the one that\u0026#39;s tied to my ebook. It\u0026#39;s the video explaining the ebook if you want to go check that out. Again, I don\u0026#39;t have all the answers. It\u0026#39;s just my way to sort of attempt to try and engage more with our students who are different, who are digital thinkers, who are Gen Z and coming quick behind them, generation alpha. The third shift is we need to switch from a value of quantity to a value of community, an industrial way of thinking. We are entirely built in most churches for quantity. Think about it. If you have a church with auditorium style seating, the goal of that room is to get the most amount of quantity of people in to listen to one captivating speaker, wax eloquent for a week, and listen, honestly, no shade thrown. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:48):\u003cbr\u003e\nMost pastors, you\u0026#39;re really good at your job, you\u0026#39;re good at crafting sermons and you\u0026#39;re good at delivering sermons, but the fact of the matter is, while you may be awesome at it, that\u0026#39;s just not what\u0026#39;s as highly valued in our world, especially in the world of digital. With audio, podcasts, YouTube podcast, people can listen to audio books, sermons. They can listen to the best preachers in the entire world. Again, no offense to you at the drop of a hat, instantly binging them, never actually running out of content. That\u0026#39;s how accessible all of this stuff is, and so when people come to church, they don\u0026#39;t want to just be another number kind of filtered into the auditorium to look at the back of someone\u0026#39;s seat. That\u0026#39;s why I believe link down below in the show notes. In this episode, we talked about why churches are dying. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:32):\u003cbr\u003e\nI think churches are not adapting to the new issues and the new way of thinking that this next generation is so adamant about, and again, that generation, this next generation, this digital way of generation, they\u0026#39;re not looking for a room to come and consume some more content. They\u0026#39;re looking for community. And so if our rooms are built for quantity, thus they\u0026#39;re not then built at least optimally for community. I mean, I know I worked at a church one time that we had Longwood ews and they were bolted to the ground. We couldn\u0026#39;t do anything about those things, and even if they weren\u0026#39;t bolted to the ground, they were heavy as sin. Man, I could not lift one of those things because once we finally did try to lift them, I was like, dang, who got these in here? It\u0026#39;s like a five man job. The goal was get these things in here, never to be moved again. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:22):\u003cbr\u003e\nThis room is for one purpose and one purpose only, and the purpose that most younger people are looking for is not that. A dangerous way I believe of thinking is that we often value a Christian culture more than the Christ of the culture, and so therefore, I believe that what we\u0026#39;re trying to do is we\u0026#39;re trying to force people into a way of thinking, and when community trump\u0026#39;s performance, we actually get a messy, authentic, real interaction with other believers who love Jesus and are trying to pursue and follow him. And so in a digital way of thinking, I think people who value community are looking for asking questions like, where do I belong? And are these people at my church? Are they my people? The students, they\u0026#39;re asking those questions and they may, like we said in our last video and this masterclass in video two, this is not video three, they may be asking, are these people my people? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:15):\u003cbr\u003e\nAnd they may be coming to your youth ministry, and just because they\u0026#39;re there doesn\u0026#39;t necessarily mean that they\u0026#39;re engaging in religious practice. And it also doesn\u0026#39;t necessarily mean that they\u0026#39;re there because they want to be, because almost 50% of no, it\u0026#39;s 65% of students come to church with at least one parent. That\u0026#39;s where they\u0026#39;re coming to church. They\u0026#39;re not coming to church. They love God. They\u0026#39;re not coming to church. They love you. They\u0026#39;re not coming to church. They love your youth ministry. They\u0026#39;re coming to church. They\u0026#39;re coming to church with their parents, but if they can find a real captivating community that they can\u0026#39;t say no to, they\u0026#39;re not going anywhere. So it\u0026#39;s not about what you produce, it\u0026#39;s about the community that\u0026#39;s available to them. We live now with the very first global generation. Students spend on average, shockingly five to eight hours on their phones screens per day. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:06):\u003cbr\u003e\nThe church world was built for consumers, and what\u0026#39;s happening now is in that generation what\u0026#39;s being internalized, they want to find a place to externalize it. And so one of the ideas that I have, again, I don\u0026#39;t have all the answers, I don\u0026#39;t know if this is a good idea or not. We did it in our space. It seemed to work well. It\u0026#39;s a hybrid event. It\u0026#39;s called the World\u0026#39;s Greatest Donut, completely free event guide right here. You can click it, and it\u0026#39;s just an opportunity to engage with students beyond your program times because I think a lot of times what we try to do is we try to get as many people, as much quantity into a room and call that success. What I\u0026#39;m trying to do is I\u0026#39;m trying to expand the relationship beyond just the one time per week, and that\u0026#39;s what this event is all built on. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:46):\u003cbr\u003e\nIt\u0026#39;s a one-time event for an in-person event, however it lives on for an entire month. Not only live in the room, but it also lives live on your social media. That\u0026#39;s the in-person versus the digital creating a hybrid moment together. Hey, the ultimate tool that I teased at the beginning of this video is, and I\u0026#39;ve already said it, it\u0026#39;s my ebook. It\u0026#39;s my full digital strategy. The fact is I don\u0026#39;t have it all together, but the way in which you can utilize that is you have to become a master of your time, which is a video that\u0026#39;s linked right here on the screen. It was a couple of videos ago, and the next video in this playlist is how to implement a good social media strategy where you\u0026#39;re not simply just posting announcements. Click either one of those and we would love to see you on the other side. And as always, my friends stay hybrid. \u003c/p\u003e","summary":"📈 How do we get more people to show up to our events?\r\nHow do we grow our group?\r\nHow do we attract and retain teens?\r\n\r\n57% of American Church Goers, according to Pew Research, don’t even attend church once a month!!\r\n\r\n👌In this episode we’re going to explore 3 key shifts in our thinking\r\n⚙️And I have the ultimate tool to accessing and resourcing people/students in the digital age.","date_published":"2024-01-11T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ac0ac724-dc9a-4652-8ce5-a51c3c872e8b.mp3","mime_type":"audio/mpeg","size_in_bytes":22285090,"duration_in_seconds":879}]},{"id":"f04a3693-e236-4113-9f75-42c655a4d0c6","title":"Episode 078: 📈 Youth Group Growth: Reaching Gen Z \u0026 Gen Alpha","url":"https://www.hybridministry.xyz/078","content_text":"⚡ [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook ⚡\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n2024 [FREE] Youth Ministry Masterclass on YouTube: \nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\n\nTry Sidekick Beta!!\nhttps://app.sidekick.tv/auth/create?code=NickClason\n\n========================================\n\nDESCRIPTION\n📈 Youth Ministry Growth and Attendance\n\n🔢 Do number really matter?\n\n😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension.\n\nWhether we buy into the debate or not, pressure is real.\n\nMaybe pressure from your senior pastor\nMaybe pressure from other parents\nMaybe even pressure from yourself\n\nAnd furthermore, according to Pew Research, one in five church goeers in 2022 participated in virtual church once a month.\nHowever, 57% did not attend in person or watch online per month.\nNot just anyone in general.. But Americans who TYPICALLY attend services.\n\nHow do we reach Generation Z or Generation Alpha students?\nEspecially in light of this new reality?\n\nSubscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/078\n\n//YOUTUBE VIDEO\nhttps://youtu.be/BHpeDaLS3oo\n\n//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE\nhttps://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026amp;utm_medium=email\u0026amp;utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026amp;org=982\u0026amp;lvl=100\u0026amp;ite=9703\u0026amp;lea=2048393\u0026amp;ctr=0\u0026amp;par=1\u0026amp;trk=a0d3j0000112o9deae\n\n//DATA ON GEN ALPHA\nhttps://explodingtopics.com/blog/generation-alpha-guide\n\n//DR. ELMORE'S BOOK\nhttps://www.amazon.com/Generation-Unfiltered-Challenges-Anxious-Population-ebook/dp/B07YQ9XT8N/ref=sr_1_2?hvadid=580669290679\u0026amp;hvdev=c\u0026amp;hvlocphy=9027211\u0026amp;hvnetw=g\u0026amp;hvqmt=e\u0026amp;hvrand=8887138684661202423\u0026amp;hvtargid=kwd-831658052586\u0026amp;hydadcr=24309_13537702\u0026amp;keywords=gen+z+unfiltered\u0026amp;qid=1701783263\u0026amp;sr=8-2\n\n//TEEN CHURCH ATTENDANCE PATTERNS\nhttps://www.pewresearch.org/religion/2020/09/10/u-s-teens-take-after-their-parents-religiously-attend-services-together-and-enjoy-family-rituals/\n\n//TEENS AND THEIR PARENTS\nhttps://www.pewresearch.org/short-reads/2020/09/10/10-key-findings-about-the-religious-lives-of-u-s-teens-and-their-parents/\n\n//4 CHAIR DISCIPLING\nhttps://www.amazon.com/Chair-Discipling-What-Jesus-Calls/dp/0802418813/ref=asc_df_0802418813/?tag=hyprod-20\u0026amp;linkCode=df0\u0026amp;hvadid=266167140404\u0026amp;hvpos=\u0026amp;hvnetw=g\u0026amp;hvrand=13879828523234723627\u0026amp;hvpone=\u0026amp;hvptwo=\u0026amp;hvqmt=\u0026amp;hvdev=c\u0026amp;hvdvcmdl=\u0026amp;hvlocint=\u0026amp;hvlocphy=9027211\u0026amp;hvtargid=pla-557460291481\u0026amp;psc=1\u0026amp;mcid=c72abb3a6997315793653dc9cbd8d965\u0026amp;gclid=CjwKCAiApuCrBhAuEiwA8VJ6Jry6x6cwpQRcpt1hnTOOVAIdS6r9rmBPSQleT8QwxqgYzqAeu6RyuBoCFo4QAvD_BwE\n\n//GOOD TIME MANAGEMENT FOR A HYBRID STRATEGY\nhttps://www.youtube.com/watch?v=xlS1kWcQBS8\n\n\n\n🕰️TIMECODES\n00:00-02:05 Do numbers matter?\n02:05-05:30 Who are Generation Z and Generation Alpha?\n05:30-07:13 Attendance Finding 1: Teens share religion with parents\n07:13-10:48 Attendance Finding 2: Teens go to service, but don't engage in religious practices\n10:48-16:22 Attendance Finding 3: Teens attend church with one or both of their parents\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nYouth ministry growth in attendance in the age old Questions do numbers really matter? Here's what I know. I was one time called by a church that said, Hey, just a couple weeks ago in our church of multiple thousands, we've had only eight students show up. So whether you buy into the debate or not, the pressure is always there. Maybe pressure from your senior pastor, maybe pressure from youth parents, maybe even internal pressure that you just put on yourself. And what's even crazier is according to Pew Research, one in five, churchgoers back in 2022, participated in a virtual church service at least one time, which is a good thing. I mean, heck, we're in the hybrid ministry podcast, you know what I'm saying? However, 57% did not attend church in person or watch online during the course of at least one month, which means greater than 50%, not just of anyone in general of churchgoers are not typically attending church services. \n\nNick Clason (01:05):\nSo how in the world with that as the framework for church attendance and the way that youth ministry attendance is going, how in the world do we even reach Gen Z and Gen Alpha students, especially in light of this brand new reality? We're going to be sharing in this episode three key findings about teens and their attendance trends. And furthermore, I'm going to share with you one way that I as a youth pastor am shifting my thinking and maybe you can also shift your thinking about reaching this next generation. And finally, I have a bonus tip that I think is going to actually be the number one game changer in this entire conversation. Welcome to the Hybrid Ministry Show. You're in youth ministry, or if you're just a church leader and you're at least overseeing at some level some capacity, generation Z generation alpha, it's important because we're talking about youth group attendance and it's important to understand who we're actually talking about. \n\nNick Clason (02:01):\nSo Generation Z and Generation Alpha are kind of the two generations in play in this conversation. In fact, I have a video linked at the top of the screen. Go ahead and check it out where we did a deep dive into Generation Alpha and started to explore them. And quite frankly, it's one of the only videos I know that's out there about Generation Alpha. The data is still really new and still really young because the fact of the matter is that according to exploding topics.com link in the description, if you're watching on YouTube, you might be able to see some of these things online. If you're not watching on YouTube, you should definitely check that out. But Gen Alpha is made up of people born between 2010 and 2025. Wait, what? 2025? Yeah, you heard that, right? They're not even born yet. Okay. And so the fact of the matter is that that data actually is in opposition to some other experts such as Tim Elmore, who by the way, I have a chart right here on screen. \n\nNick Clason (02:53):\nAgain, if you're not watching on YouTube, go grab it or link in the show notes. It's from his book, generation Z Unfiltered, the Nine Hidden Challenges of Facing the Most Anxious Population of All Time. This chart is absolute goal, but you'll notice that he draws the line for the end of generation Z at 2018. So we have exploding topics at 2010. We have Tim Elmore at 2018, all of that to be said, Elmore's book is a little bit dated, and so I think that more research and just time we've honed in a little bit and gotten a little bit closer. And so while this chart is gold, you should definitely look at it and inspect it and learn a little bit more. Elmore doesn't talk about Gen Alpha. They're not on his radar yet when he wrote the book. And so according to this chart, pew research draws the line for Gen Alpha at 2012. \n\nNick Clason (03:40):\nBut again, the reason why any of this matters, not to bog you down with dates and things like that is that if you're a youth pastor or if you're in church leadership, what you need to understand is that the conversation we're having is like, do we take Elmore's date or do we take Pew Research's Day or do we take exploding topics day? Whatever it is, the reason this matters is because this is a difference between is that kid in kid's ministry or is that kid in youth ministry? And if we're talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z. The kicker on this is that Gen Z, really the youngest Gen Z that we have is going to be freshmen, sophomores in high school, and now after that they're waving on up, they're in college already and they are entering the workforce. \n\nNick Clason (04:23):\nSo if you are not a youth pastor, but just like a regular pastor listening, no longer is Gen Z, something that the youth pastor needs to try and understand and uncover this matters for you. This is important for you as a pastor. And so if you've gotten value so far out of this video, I would love to encourage you to like and subscribe and hit the notification bell because we're actually in the middle of a series right now, the 2024 Youth Ministry Masterclass, this is section number two in that class. The rest of them are going to be dropped in the playlist that's linked down below in the description. So if you have not seen every single video, go back and check out video number one. We talked about time management, but without any further ado here, let's dive into the three key findings about Generation Z, generation alpha and church attendance in youth ministry moving forward in 2024 and frankly beyond. \n\nNick Clason (05:12):\nAll right, so the three key findings that are really important to understand about Generation Z and Gen Alpha is a lot of this data pulled from Pew research articles pulled and included in the description, whether you're in a podcast catcher or on YouTube, if you are not watching on YouTube, you will notice that some charts and graphs and stuff like that are going to show up on screen here on YouTube. If you're not watching, you're just listening, you can go grab the link in the show notes at http://www.hybridministry.xyz, and this is episode 78, so slash 0 7 8. But the first key finding that I want to share with you is this is that most teens share the same religious affiliation as their parents, meaning this, your attendance as a youth pastor, youth ministry leader is highly derived from the adult attendance in your church. \n\nNick Clason (06:00):\nYou've probably heard this before, but that's why it's important that we don't have silos. It's just as important for you as a youth pastor to lean in to what is going on in the rest of your church. You can't neglect it, you can't forsake it, and you can't take on a posture of arrogance that what you're doing is better than the rest of the church. Even if you low key think that the fact of the matter is that your youth ministry attendance is highly, highly tied to your adult attendance. So if your church is growing, odds are your youth ministry is growing, and if your church is struggling, odds are your youth ministry might be struggling. The biggest dropoff that you'll notice in this graph here and in this research from Pew is that the biggest dropoff from parents who attend church to teenagers who attend church happens in mainline denominations where the highest proportion is in evangelical churches. \n\nNick Clason (06:53):\nKey finding. Number two, teens are just as likely as their parents to say that they go to services, but when it comes to more personal forms of religious expression, teens actually appear to be less devout and less religious. I have a stat I want to share with you from my own context, my own anecdotal experience in our church, cross Creek Church located in Colleyville, Texas, we have four parts to a four-part discipleship pathway. So we have explore, which is people who are far from God looking for God or maybe seeking God connect. And so once they've made a decision, cross the line, faith, connect with Jesus, connect with this church, connect with community, grow, grow in your faith, get closer to God, learn to walk with God, learn to invest in a few, learn to multiply. And then finally, the fourth one is a multiplier. \n\nNick Clason (07:38):\nSomeone who is not only making disciples, but making disciples who makes disciples. So we're very christocentric, disciple making, Bible-based church, all that to be said, we explained all of that one day on a Sunday morning to our students and we asked them to self-identify where they would put themselves in the pathway, explore, connect, grow, multiply. We used kind of pulled from one of my favorite books, link in the show notes, Dan Bader's book four chair discipling. So we used four different chairs to illustrate the sections of the pathway. The explorer phase was illustrated by a camping chair because it's really mobile portable. You can get close to church, then you can pull it back away if that's a decision that you want to make. We talked about how the connect chair is actually like a recliner. People tend to get across that line of faith and then get very fat and happy. \n\nNick Clason (08:23):\nThe grow chair is one that's marked by suffering and sacrifice, and so we got the hard metal chair, the one that hurts your butt when you sit in it for a little bit too long. And then finally the multiply phase was illustrated by a couch because the goal of it is to bring people back onto that couch with you, go back down through the pipeline, go back down through the process. So we illustrated that and we asked students to self-identify. We had 40.76 of our students say that they were in the connect phase, the recliner phase, but the overwhelming majority said that they were in 45.2% said that they were in the grow phase. So nearly half of our students self-identified as being in the grow phase where only like 4% said they're in the explore phase, and 9.5 said they were actually all the way in the multiply phase. \n\nNick Clason (09:07):\nNow we have identifiers in our church metrics that we say if you've done these three or four things, then you are in this phase and you've moved on to the next phase. So we can pull that data on our students as well, but this is just them classifying themselves. I now lead a group of four other guys on a Sunday morning in our grow phase, we have a book that we go through a curriculum, and we just got done with the first book. There's three totals. So we just got done with the first book. It's seven weeks. It's daily reading. I mean it's a high bar. Every single one of them. At the beginning of this time, they said, I read the Bible, I pray I do all this stuff. Now that we've actually been in it, now that the rubber has met the road. \n\nNick Clason (09:49):\nAt the end of this, all of their summarization of it was like, man, this was a lot more than I'm used to. And one of the kids said back to this, teens are just as, they may go to service, but they may not practice religious expression. Part of the problem is they've gone to church so much, and so they know what the right answers are and they know what they should be doing. And so even when you ask them, how do you grow in your faith? What are you doing to grow in your faith? They would answer with the right answers. Well, I pray, read the Bible, but they all admitted at the end of it, you always said that, but we weren't really actually doing it, at least not at this level. So that just bears it out in that key finding. Key finding. \n\nNick Clason (10:29):\nNumber three, most teens report attending religious services with either both at 40% or one 25% of their parents. Again, meaning your attendance is again highly derived from your adult attendance. Again, in my own context, our own experience or Wednesday night, we would mostly say that that's classified under the explore classification. So let's bring outsiders and we probably, we average somewhere south of 45 to 40% of our Sunday morning attendance, which is our second step in our pathway, our connect phase. So I would not say that we have more students in connect than in the explore phase. What I would actually say is that Sunday morning is more convenient and that's when parents, and that's when students are also naturally making Sunday morning or just any church attendance a priority. And so that's the reason why I believe that our attendance is a little bit out of balance between Wednesday night and Sunday morning, and that's not a problem to be solved. \n\nNick Clason (11:29):\nIt's more attention to lean into and be managed, but it really just underscores this point that most teens attend church with either a parent or a single parent, meaning once again, like I said, your students are attending church either with both parents at 40% or one parent at 25%. Again, as much as we think that our programming is so relevant, captivating, so much better than the rest of the church, the reality is our success as youth pastors is often tied to the overall success of the church. However, I do think that there is something that matters and that there is something that we need to focus our mindset to shift a little bit on. So let's dive into that into the next section. All right, so the shift that I believe all of us should consider if 57% of born again claim Christians, self-proclaimed Christians are not attending church online or in person at least one time per month, I think that you and I should consider finding a way to go hybrid. \n\nNick Clason (12:26):\nAnd I know you said, Hey, hey, hey, that last stat that said they weren't going online or in person. When I say hybrid, I don't just mean streaming your services. That can be an element of it, but I really believe that's a small portion of a good digital strategy. And again, I hear you. You're like, dude, I don't have time for it, and I get it. It is a lot of work and it's going to require a little bit of time management, thankfully, linked down below, I have this playlist where the last video I talked about good time management, but a good digital hybrid integrated strategy is more than just putting a camera in the back of the room and letting someone watch what's going on in the room. You're not interested in that, frankly, and neither am I. We want something that's made for the internet, something like this, something that's more relational, something that's more direct to camera, maybe something that's a little bit more interactive, but find a way to make it more hybrid. \n\nNick Clason (13:18):\nFind a way to make it more integrated. I also hear you on the other side, but churches of family church should be about one-on-one relationships, and I agree with that. Full fledge, a hundred percent church about relationships. The best, most dynamic experiences I ever have is when I'm rubbing shoulders or sitting knee to knee with somebody. However, I'll also make the argument that churches are in the content creation and content production business. Think about it. What do you spend the majority of your time on? Programming, message prep, planning, worship services, small group, all things that are content based, and especially pastors, senior pastors, no offense to you, but Sunday morning services are some of the least relational moments in the entire week in the lifecycle of a church. Here's my deal. I'm a youth pastor, so I get in early, I get set up. Sometimes I'm a little bit late because of my setup into church. \n\nNick Clason (14:12):\nI walk in, I sit down, I sing some songs, I sit down, I stare at the back of someone's head, I listen to a sermon for 30 something minutes. I get up early because I have stuff to do as a youth pastor, to get ready for the student ministry that meets during the last two services of our three service Sunday morning set. I'm not talking to a single human being in that entire service, but what I could do is I could consume all of that digitally. I could listen to it, my headphones on a run. I could listen to that honestly, while I'm across the way in the student building, getting things ready, having the Facebook live stream on in my ears while I'm getting things set up. I'm not saying that I should do that. I'm not saying that that's a recommended strategy, but I am saying the content consumption side, so much of what we're producing content-wise, can be done digitally. \n\nNick Clason (14:57):\nSo as youth pastors, as we're trying to reach Gen Z, as we're trying to reach Gen Alpha, a completely different generation, I wonder if it's worth considering a shift from focusing only on to finding a way to be a little bit more hybrid, which is why I've created this 100% completely free ebook right here on the screen, linked down below in the description. Also, you're going to see that as I bring about this bonus question. This is really the crux of this entire kind of argument. The question is this, are we as youth pastors, are we as youth ministry leaders? Are we in the event business or are we in the disciple making business? And you know what the fact of the matter is, we're actually going to dive even deeper into that question on the screen linked right here. So go ahead and take a look at that. If you're interested in exploring more about my hybrid strategy, that ebook, as well as that episode is linked right here on the screen as well. Hey, check you on the other side. Continue to enjoy this free masterclass, and as always, stay hybrid. ","content_html":"\u003ch3\u003e⚡ [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook ⚡\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 [FREE] Youth Ministry Masterclass on YouTube:\u003c/strong\u003e \u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTry Sidekick Beta!!\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://app.sidekick.tv/auth/create?code=NickClason\" rel=\"nofollow\"\u003ehttps://app.sidekick.tv/auth/create?code=NickClason\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n📈 Youth Ministry Growth and Attendance\u003c/p\u003e\n\n\u003cp\u003e🔢 Do number really matter?\u003c/p\u003e\n\n\u003cp\u003e😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension.\u003c/p\u003e\n\n\u003cp\u003eWhether we buy into the debate or not, pressure is real.\u003c/p\u003e\n\n\u003cp\u003eMaybe pressure from your senior pastor\u003cbr\u003e\nMaybe pressure from other parents\u003cbr\u003e\nMaybe even pressure from yourself\u003c/p\u003e\n\n\u003cp\u003eAnd furthermore, according to Pew Research, one in five church goeers in 2022 participated in virtual church once a month.\u003cbr\u003e\nHowever, 57% did not attend in person or watch online per month.\u003cbr\u003e\nNot just anyone in general.. But Americans who TYPICALLY attend services.\u003c/p\u003e\n\n\u003cp\u003eHow do we reach Generation Z or Generation Alpha students?\u003cbr\u003e\nEspecially in light of this new reality?\u003c/p\u003e\n\n\u003cp\u003eSubscribe to our channel and don\u0026#39;t miss any more videos from the \u003cstrong\u003e2024 Youth Ministry Masterclass FREE on YouTube\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003e1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/078\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/078\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/BHpeDaLS3oo\" rel=\"nofollow\"\u003ehttps://youtu.be/BHpeDaLS3oo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PEW RESEARCH ARTICLES ON CHURCH ATTENDANCE\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026utm_medium=email\u0026utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026org=982\u0026lvl=100\u0026ite=9703\u0026lea=2048393\u0026ctr=0\u0026par=1\u0026trk=a0d3j0000112o9deae\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/short-reads/2022/03/22/more-houses-of-worship-are-returning-to-normal-operations-but-in-person-attendance-is-unchanged-since-fall/?utm_source=adaptivemailer\u0026amp;utm_medium=email\u0026amp;utm_campaign=rel%20-%2022-03-22%20worship%20attendance\u0026amp;org=982\u0026amp;lvl=100\u0026amp;ite=9703\u0026amp;lea=2048393\u0026amp;ctr=0\u0026amp;par=1\u0026amp;trk=a0d3j0000112o9deae\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DATA ON GEN ALPHA\u003cbr\u003e\n\u003ca href=\"https://explodingtopics.com/blog/generation-alpha-guide\" rel=\"nofollow\"\u003ehttps://explodingtopics.com/blog/generation-alpha-guide\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DR. ELMORE\u0026#39;S BOOK\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Generation-Unfiltered-Challenges-Anxious-Population-ebook/dp/B07YQ9XT8N/ref=sr_1_2?hvadid=580669290679\u0026hvdev=c\u0026hvlocphy=9027211\u0026hvnetw=g\u0026hvqmt=e\u0026hvrand=8887138684661202423\u0026hvtargid=kwd-831658052586\u0026hydadcr=24309_13537702\u0026keywords=gen+z+unfiltered\u0026qid=1701783263\u0026sr=8-2\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Generation-Unfiltered-Challenges-Anxious-Population-ebook/dp/B07YQ9XT8N/ref=sr_1_2?hvadid=580669290679\u0026amp;hvdev=c\u0026amp;hvlocphy=9027211\u0026amp;hvnetw=g\u0026amp;hvqmt=e\u0026amp;hvrand=8887138684661202423\u0026amp;hvtargid=kwd-831658052586\u0026amp;hydadcr=24309_13537702\u0026amp;keywords=gen+z+unfiltered\u0026amp;qid=1701783263\u0026amp;sr=8-2\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TEEN CHURCH ATTENDANCE PATTERNS\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/religion/2020/09/10/u-s-teens-take-after-their-parents-religiously-attend-services-together-and-enjoy-family-rituals/\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/religion/2020/09/10/u-s-teens-take-after-their-parents-religiously-attend-services-together-and-enjoy-family-rituals/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TEENS AND THEIR PARENTS\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/short-reads/2020/09/10/10-key-findings-about-the-religious-lives-of-u-s-teens-and-their-parents/\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/short-reads/2020/09/10/10-key-findings-about-the-religious-lives-of-u-s-teens-and-their-parents/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//4 CHAIR DISCIPLING\u003cbr\u003e\n\u003ca href=\"https://www.amazon.com/Chair-Discipling-What-Jesus-Calls/dp/0802418813/ref=asc_df_0802418813/?tag=hyprod-20\u0026linkCode=df0\u0026hvadid=266167140404\u0026hvpos=\u0026hvnetw=g\u0026hvrand=13879828523234723627\u0026hvpone=\u0026hvptwo=\u0026hvqmt=\u0026hvdev=c\u0026hvdvcmdl=\u0026hvlocint=\u0026hvlocphy=9027211\u0026hvtargid=pla-557460291481\u0026psc=1\u0026mcid=c72abb3a6997315793653dc9cbd8d965\u0026gclid=CjwKCAiApuCrBhAuEiwA8VJ6Jry6x6cwpQRcpt1hnTOOVAIdS6r9rmBPSQleT8QwxqgYzqAeu6RyuBoCFo4QAvD_BwE\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Chair-Discipling-What-Jesus-Calls/dp/0802418813/ref=asc_df_0802418813/?tag=hyprod-20\u0026amp;linkCode=df0\u0026amp;hvadid=266167140404\u0026amp;hvpos=\u0026amp;hvnetw=g\u0026amp;hvrand=13879828523234723627\u0026amp;hvpone=\u0026amp;hvptwo=\u0026amp;hvqmt=\u0026amp;hvdev=c\u0026amp;hvdvcmdl=\u0026amp;hvlocint=\u0026amp;hvlocphy=9027211\u0026amp;hvtargid=pla-557460291481\u0026amp;psc=1\u0026amp;mcid=c72abb3a6997315793653dc9cbd8d965\u0026amp;gclid=CjwKCAiApuCrBhAuEiwA8VJ6Jry6x6cwpQRcpt1hnTOOVAIdS6r9rmBPSQleT8QwxqgYzqAeu6RyuBoCFo4QAvD_BwE\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GOOD TIME MANAGEMENT FOR A HYBRID STRATEGY\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=xlS1kWcQBS8\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=xlS1kWcQBS8\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:05 Do numbers matter?\u003cbr\u003e\n02:05-05:30 Who are Generation Z and Generation Alpha?\u003cbr\u003e\n05:30-07:13 Attendance Finding 1: Teens share religion with parents\u003cbr\u003e\n07:13-10:48 Attendance Finding 2: Teens go to service, but don\u0026#39;t engage in religious practices\u003cbr\u003e\n10:48-16:22 Attendance Finding 3: Teens attend church with one or both of their parents\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nYouth ministry growth in attendance in the age old Questions do numbers really matter? Here\u0026#39;s what I know. I was one time called by a church that said, Hey, just a couple weeks ago in our church of multiple thousands, we\u0026#39;ve had only eight students show up. So whether you buy into the debate or not, the pressure is always there. Maybe pressure from your senior pastor, maybe pressure from youth parents, maybe even internal pressure that you just put on yourself. And what\u0026#39;s even crazier is according to Pew Research, one in five, churchgoers back in 2022, participated in a virtual church service at least one time, which is a good thing. I mean, heck, we\u0026#39;re in the hybrid ministry podcast, you know what I\u0026#39;m saying? However, 57% did not attend church in person or watch online during the course of at least one month, which means greater than 50%, not just of anyone in general of churchgoers are not typically attending church services. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:05):\u003cbr\u003e\nSo how in the world with that as the framework for church attendance and the way that youth ministry attendance is going, how in the world do we even reach Gen Z and Gen Alpha students, especially in light of this brand new reality? We\u0026#39;re going to be sharing in this episode three key findings about teens and their attendance trends. And furthermore, I\u0026#39;m going to share with you one way that I as a youth pastor am shifting my thinking and maybe you can also shift your thinking about reaching this next generation. And finally, I have a bonus tip that I think is going to actually be the number one game changer in this entire conversation. Welcome to the Hybrid Ministry Show. You\u0026#39;re in youth ministry, or if you\u0026#39;re just a church leader and you\u0026#39;re at least overseeing at some level some capacity, generation Z generation alpha, it\u0026#39;s important because we\u0026#39;re talking about youth group attendance and it\u0026#39;s important to understand who we\u0026#39;re actually talking about. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:01):\u003cbr\u003e\nSo Generation Z and Generation Alpha are kind of the two generations in play in this conversation. In fact, I have a video linked at the top of the screen. Go ahead and check it out where we did a deep dive into Generation Alpha and started to explore them. And quite frankly, it\u0026#39;s one of the only videos I know that\u0026#39;s out there about Generation Alpha. The data is still really new and still really young because the fact of the matter is that according to exploding topics.com link in the description, if you\u0026#39;re watching on YouTube, you might be able to see some of these things online. If you\u0026#39;re not watching on YouTube, you should definitely check that out. But Gen Alpha is made up of people born between 2010 and 2025. Wait, what? 2025? Yeah, you heard that, right? They\u0026#39;re not even born yet. Okay. And so the fact of the matter is that that data actually is in opposition to some other experts such as Tim Elmore, who by the way, I have a chart right here on screen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:53):\u003cbr\u003e\nAgain, if you\u0026#39;re not watching on YouTube, go grab it or link in the show notes. It\u0026#39;s from his book, generation Z Unfiltered, the Nine Hidden Challenges of Facing the Most Anxious Population of All Time. This chart is absolute goal, but you\u0026#39;ll notice that he draws the line for the end of generation Z at 2018. So we have exploding topics at 2010. We have Tim Elmore at 2018, all of that to be said, Elmore\u0026#39;s book is a little bit dated, and so I think that more research and just time we\u0026#39;ve honed in a little bit and gotten a little bit closer. And so while this chart is gold, you should definitely look at it and inspect it and learn a little bit more. Elmore doesn\u0026#39;t talk about Gen Alpha. They\u0026#39;re not on his radar yet when he wrote the book. And so according to this chart, pew research draws the line for Gen Alpha at 2012. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:40):\u003cbr\u003e\nBut again, the reason why any of this matters, not to bog you down with dates and things like that is that if you\u0026#39;re a youth pastor or if you\u0026#39;re in church leadership, what you need to understand is that the conversation we\u0026#39;re having is like, do we take Elmore\u0026#39;s date or do we take Pew Research\u0026#39;s Day or do we take exploding topics day? Whatever it is, the reason this matters is because this is a difference between is that kid in kid\u0026#39;s ministry or is that kid in youth ministry? And if we\u0026#39;re talking about youth group numbers and youth group attendance, we need to understand Gen Alpha, but we also need to understand Gen Z. The kicker on this is that Gen Z, really the youngest Gen Z that we have is going to be freshmen, sophomores in high school, and now after that they\u0026#39;re waving on up, they\u0026#39;re in college already and they are entering the workforce. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:23):\u003cbr\u003e\nSo if you are not a youth pastor, but just like a regular pastor listening, no longer is Gen Z, something that the youth pastor needs to try and understand and uncover this matters for you. This is important for you as a pastor. And so if you\u0026#39;ve gotten value so far out of this video, I would love to encourage you to like and subscribe and hit the notification bell because we\u0026#39;re actually in the middle of a series right now, the 2024 Youth Ministry Masterclass, this is section number two in that class. The rest of them are going to be dropped in the playlist that\u0026#39;s linked down below in the description. So if you have not seen every single video, go back and check out video number one. We talked about time management, but without any further ado here, let\u0026#39;s dive into the three key findings about Generation Z, generation alpha and church attendance in youth ministry moving forward in 2024 and frankly beyond. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:12):\u003cbr\u003e\nAll right, so the three key findings that are really important to understand about Generation Z and Gen Alpha is a lot of this data pulled from Pew research articles pulled and included in the description, whether you\u0026#39;re in a podcast catcher or on YouTube, if you are not watching on YouTube, you will notice that some charts and graphs and stuff like that are going to show up on screen here on YouTube. If you\u0026#39;re not watching, you\u0026#39;re just listening, you can go grab the link in the show notes at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e, and this is episode 78, so slash 0 7 8. But the first key finding that I want to share with you is this is that most teens share the same religious affiliation as their parents, meaning this, your attendance as a youth pastor, youth ministry leader is highly derived from the adult attendance in your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:00):\u003cbr\u003e\nYou\u0026#39;ve probably heard this before, but that\u0026#39;s why it\u0026#39;s important that we don\u0026#39;t have silos. It\u0026#39;s just as important for you as a youth pastor to lean in to what is going on in the rest of your church. You can\u0026#39;t neglect it, you can\u0026#39;t forsake it, and you can\u0026#39;t take on a posture of arrogance that what you\u0026#39;re doing is better than the rest of the church. Even if you low key think that the fact of the matter is that your youth ministry attendance is highly, highly tied to your adult attendance. So if your church is growing, odds are your youth ministry is growing, and if your church is struggling, odds are your youth ministry might be struggling. The biggest dropoff that you\u0026#39;ll notice in this graph here and in this research from Pew is that the biggest dropoff from parents who attend church to teenagers who attend church happens in mainline denominations where the highest proportion is in evangelical churches. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:53):\u003cbr\u003e\nKey finding. Number two, teens are just as likely as their parents to say that they go to services, but when it comes to more personal forms of religious expression, teens actually appear to be less devout and less religious. I have a stat I want to share with you from my own context, my own anecdotal experience in our church, cross Creek Church located in Colleyville, Texas, we have four parts to a four-part discipleship pathway. So we have explore, which is people who are far from God looking for God or maybe seeking God connect. And so once they\u0026#39;ve made a decision, cross the line, faith, connect with Jesus, connect with this church, connect with community, grow, grow in your faith, get closer to God, learn to walk with God, learn to invest in a few, learn to multiply. And then finally, the fourth one is a multiplier. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:38):\u003cbr\u003e\nSomeone who is not only making disciples, but making disciples who makes disciples. So we\u0026#39;re very christocentric, disciple making, Bible-based church, all that to be said, we explained all of that one day on a Sunday morning to our students and we asked them to self-identify where they would put themselves in the pathway, explore, connect, grow, multiply. We used kind of pulled from one of my favorite books, link in the show notes, Dan Bader\u0026#39;s book four chair discipling. So we used four different chairs to illustrate the sections of the pathway. The explorer phase was illustrated by a camping chair because it\u0026#39;s really mobile portable. You can get close to church, then you can pull it back away if that\u0026#39;s a decision that you want to make. We talked about how the connect chair is actually like a recliner. People tend to get across that line of faith and then get very fat and happy. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:23):\u003cbr\u003e\nThe grow chair is one that\u0026#39;s marked by suffering and sacrifice, and so we got the hard metal chair, the one that hurts your butt when you sit in it for a little bit too long. And then finally the multiply phase was illustrated by a couch because the goal of it is to bring people back onto that couch with you, go back down through the pipeline, go back down through the process. So we illustrated that and we asked students to self-identify. We had 40.76 of our students say that they were in the connect phase, the recliner phase, but the overwhelming majority said that they were in 45.2% said that they were in the grow phase. So nearly half of our students self-identified as being in the grow phase where only like 4% said they\u0026#39;re in the explore phase, and 9.5 said they were actually all the way in the multiply phase. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:07):\u003cbr\u003e\nNow we have identifiers in our church metrics that we say if you\u0026#39;ve done these three or four things, then you are in this phase and you\u0026#39;ve moved on to the next phase. So we can pull that data on our students as well, but this is just them classifying themselves. I now lead a group of four other guys on a Sunday morning in our grow phase, we have a book that we go through a curriculum, and we just got done with the first book. There\u0026#39;s three totals. So we just got done with the first book. It\u0026#39;s seven weeks. It\u0026#39;s daily reading. I mean it\u0026#39;s a high bar. Every single one of them. At the beginning of this time, they said, I read the Bible, I pray I do all this stuff. Now that we\u0026#39;ve actually been in it, now that the rubber has met the road. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:49):\u003cbr\u003e\nAt the end of this, all of their summarization of it was like, man, this was a lot more than I\u0026#39;m used to. And one of the kids said back to this, teens are just as, they may go to service, but they may not practice religious expression. Part of the problem is they\u0026#39;ve gone to church so much, and so they know what the right answers are and they know what they should be doing. And so even when you ask them, how do you grow in your faith? What are you doing to grow in your faith? They would answer with the right answers. Well, I pray, read the Bible, but they all admitted at the end of it, you always said that, but we weren\u0026#39;t really actually doing it, at least not at this level. So that just bears it out in that key finding. Key finding. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:29):\u003cbr\u003e\nNumber three, most teens report attending religious services with either both at 40% or one 25% of their parents. Again, meaning your attendance is again highly derived from your adult attendance. Again, in my own context, our own experience or Wednesday night, we would mostly say that that\u0026#39;s classified under the explore classification. So let\u0026#39;s bring outsiders and we probably, we average somewhere south of 45 to 40% of our Sunday morning attendance, which is our second step in our pathway, our connect phase. So I would not say that we have more students in connect than in the explore phase. What I would actually say is that Sunday morning is more convenient and that\u0026#39;s when parents, and that\u0026#39;s when students are also naturally making Sunday morning or just any church attendance a priority. And so that\u0026#39;s the reason why I believe that our attendance is a little bit out of balance between Wednesday night and Sunday morning, and that\u0026#39;s not a problem to be solved. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:29):\u003cbr\u003e\nIt\u0026#39;s more attention to lean into and be managed, but it really just underscores this point that most teens attend church with either a parent or a single parent, meaning once again, like I said, your students are attending church either with both parents at 40% or one parent at 25%. Again, as much as we think that our programming is so relevant, captivating, so much better than the rest of the church, the reality is our success as youth pastors is often tied to the overall success of the church. However, I do think that there is something that matters and that there is something that we need to focus our mindset to shift a little bit on. So let\u0026#39;s dive into that into the next section. All right, so the shift that I believe all of us should consider if 57% of born again claim Christians, self-proclaimed Christians are not attending church online or in person at least one time per month, I think that you and I should consider finding a way to go hybrid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:26):\u003cbr\u003e\nAnd I know you said, Hey, hey, hey, that last stat that said they weren\u0026#39;t going online or in person. When I say hybrid, I don\u0026#39;t just mean streaming your services. That can be an element of it, but I really believe that\u0026#39;s a small portion of a good digital strategy. And again, I hear you. You\u0026#39;re like, dude, I don\u0026#39;t have time for it, and I get it. It is a lot of work and it\u0026#39;s going to require a little bit of time management, thankfully, linked down below, I have this playlist where the last video I talked about good time management, but a good digital hybrid integrated strategy is more than just putting a camera in the back of the room and letting someone watch what\u0026#39;s going on in the room. You\u0026#39;re not interested in that, frankly, and neither am I. We want something that\u0026#39;s made for the internet, something like this, something that\u0026#39;s more relational, something that\u0026#39;s more direct to camera, maybe something that\u0026#39;s a little bit more interactive, but find a way to make it more hybrid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:18):\u003cbr\u003e\nFind a way to make it more integrated. I also hear you on the other side, but churches of family church should be about one-on-one relationships, and I agree with that. Full fledge, a hundred percent church about relationships. The best, most dynamic experiences I ever have is when I\u0026#39;m rubbing shoulders or sitting knee to knee with somebody. However, I\u0026#39;ll also make the argument that churches are in the content creation and content production business. Think about it. What do you spend the majority of your time on? Programming, message prep, planning, worship services, small group, all things that are content based, and especially pastors, senior pastors, no offense to you, but Sunday morning services are some of the least relational moments in the entire week in the lifecycle of a church. Here\u0026#39;s my deal. I\u0026#39;m a youth pastor, so I get in early, I get set up. Sometimes I\u0026#39;m a little bit late because of my setup into church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:12):\u003cbr\u003e\nI walk in, I sit down, I sing some songs, I sit down, I stare at the back of someone\u0026#39;s head, I listen to a sermon for 30 something minutes. I get up early because I have stuff to do as a youth pastor, to get ready for the student ministry that meets during the last two services of our three service Sunday morning set. I\u0026#39;m not talking to a single human being in that entire service, but what I could do is I could consume all of that digitally. I could listen to it, my headphones on a run. I could listen to that honestly, while I\u0026#39;m across the way in the student building, getting things ready, having the Facebook live stream on in my ears while I\u0026#39;m getting things set up. I\u0026#39;m not saying that I should do that. I\u0026#39;m not saying that that\u0026#39;s a recommended strategy, but I am saying the content consumption side, so much of what we\u0026#39;re producing content-wise, can be done digitally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:57):\u003cbr\u003e\nSo as youth pastors, as we\u0026#39;re trying to reach Gen Z, as we\u0026#39;re trying to reach Gen Alpha, a completely different generation, I wonder if it\u0026#39;s worth considering a shift from focusing only on to finding a way to be a little bit more hybrid, which is why I\u0026#39;ve created this 100% completely free ebook right here on the screen, linked down below in the description. Also, you\u0026#39;re going to see that as I bring about this bonus question. This is really the crux of this entire kind of argument. The question is this, are we as youth pastors, are we as youth ministry leaders? Are we in the event business or are we in the disciple making business? And you know what the fact of the matter is, we\u0026#39;re actually going to dive even deeper into that question on the screen linked right here. So go ahead and take a look at that. If you\u0026#39;re interested in exploring more about my hybrid strategy, that ebook, as well as that episode is linked right here on the screen as well. Hey, check you on the other side. Continue to enjoy this free masterclass, and as always, stay hybrid. \u003c/p\u003e","summary":"📈 Youth Ministry Growth and Attendance\r\n\r\n🔢 Do number really matter?\r\n\r\n😤 It’s an agonizing pursuit that all of us as youth pastors and leaders are constantly feel the tension.\r\nData suggests that church attendance is going down.\r\nWhich means we have our work cut out for us as youth pastors.\r\n\r\nHow do we reach Generation Z or Generation Alpha students?\r\nEspecially in light of this new reality?","date_published":"2024-01-04T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/f04a3693-e236-4113-9f75-42c655a4d0c6.mp3","mime_type":"audio/mpeg","size_in_bytes":23590912,"duration_in_seconds":982}]},{"id":"89c78567-a788-4322-9f7d-49c0c45f5953","title":"Episode 077: 💪 Get More Done: Time Management for Youth Pastors","url":"https://www.hybridministry.xyz/077","content_text":"⚡ [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook ⚡\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n2024 [FREE] Youth Ministry Masterclass on YouTube: \nhttps://www.youtube.com/@clasonnick\n\n========================================\n\nDESCRIPTION\n🥱 Are you tired? \n🫠 Overwhelmed?\n🏁 Even if you’re not, don’t you just feel like the rat race of church ministry never ends?\n\n🕥 Don't let time slip through your fingers; start streamlining your schedule today to make the most of every minute you invest in your ministry and the lives of young people. \n\n💪 Prepare to be empowered, motivated, and equipped to take your time management skills to the next level. By implementing the strategies shared in this video, you'll be well on your way to becoming a more organized, efficient, and impactful youth pastor. \n\n⚡ If you're ready to take charge of your time and elevate your ministry to new heights, hit that play button and let \"The Ultimate Guide to Time Management for Youth Pastors\" be your guiding light. \n\nSubscribe to our channel and don't miss any more videos from the 2024 Youth Ministry Masterclass FREE on YouTube\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/077\n\n//YOUTUBE VIDEO\nhttps://youtu.be/xlS1kWcQBS8\n\n//94% OF BORN AGAIN CHRISTIANS\nhttps://amotherfarfromhome.com/94-of-christians-were-saved-before-18-years-of-age/\n\n//MY YOUTH MIN BY YM360\nhttps://myyouthmin.com/\n\n//DOWNLOADYOUTHMINISTRY\nhttps://www.downloadyouthministry.com/search?q=Nick+Clason\u0026amp;search-button=\u0026amp;lang=null\n\nTechnique #1: Make a list\n//MICROSOFT TO-DO\nhttps://to-do.office.com/tasks/\n\n//TODOIST\nhttps://todoist.com/\n\n//ANY.DO\nhttps://www.any.do/en\n\nTechnique#2: Calendaring\n//GOOGLE CALENDAR\nhttp://calendar.google.com\n\nTechnique #3: Make appointments with yourself\n//CALENDLY.COM\nhttps://calendly.com/\n\nTechnique #4: Schedule your relationships\n//CALENDLY.COM\nhttps://calendly.com/\n\nTechnique #5: Delegate, Automate or Eliminate\n//DOWNLOAD YOUTH MINISTRY (DYM)\nhttp://www.downloadyouthministry.com\n~psst... these are my 9 favorite DYM products!\nhttps://www.hybridministry.xyz/articles/dym\n\n//CANVA PRO\nhttps://www.youtube.com/watch?v=g0FQWvKjP_E\u0026amp;t=15s\n\n//MY FREE EBOOK\n\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🕰️TIMECODES\n00:00-02:21 Get More Done\n02:21-04:57 The 3 Core Tenets of Time Management\n04:57-07:15 Technique #1: Make a list\n07:15-08:48 Technique #2: Calendaring\n08:48-11:18 Technique #3: Make appointments with yourself\n11:18-13:06 Technique #4: Schedule your relationships\n13:06-15:25 Technique #5: Delegate, Automate or Eliminiate\n15:25-16:04 Avoid Sacrificing your Family on the Altar of Youth Ministry\n16:04-17:44 Hack 1: Evenings Count Double\n17:44-18:11 Hack 2: Take Advantage of Slower Seasons\n18:11-19:24 Hack 3: Take Advantage of your job's flexibility\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\nNick Clason (00:01):\nTime management for youth pastors? Is it even possible? I mean, think about it. It's like you and I, I'm a youth pastor too. We have multiple jobs. We have pastors, we have executive pastors, we have parents, we have stepparents, we have spouses, our own spouses, we have our children, we have our youth kids that we're trying to minister to. We have the youth leaders. It's like we're answering to so many different people. It can feel so confusing. Who do we try to make happy? Who do we try to cater to? And at the end of the day, how do we make sense of any of this? Because the reality is we have the most important job in the world. Think about it, a hundred years from now, no one's going to care what kind of whipped cream you bought at Walmart for the hot cocoa bar for the upcoming Christmas party, but a hundred years from now, what matters? \n\nNick Clason (00:50):\nWhat hangs in the balance is the lives and souls of these students, and you've probably heard it before, 94% of born again Christians have made a decision to follow Jesus before the age of 18. I know that that stat alone is the reason why I do what I do. And in this episode we're going to talk about the pillars of time management, what you need to understand from kind of like a philosophical standpoint. Then we're going to chat through the Surefire framework, and then finally, I'm going to give you three hacks to avoid sacrificing your family on the altar of your job. And here's why this is important and here's why I can even talk about this right now. I am currently offering a two-part video series to YM 360 once per month. I'm writing a weekly teaching series for them. I'm also doing weekly YouTube videos right here on this channel. \n\nNick Clason (01:39):\nI'm posting two times daily on social media. I have my very own free ebook, which I'm following that exact strategy for myself on this channel as well as in my student ministry. You can download a copy of that for free link in the show notes. I try to create a weekly game for download youth ministry, and by the way, I have a real job as a youth pastor as well. My boss asked me, do you just never sleep? Do you work all the weekends? How do you get it all done? The reality is I follow these techniques and I want to encourage you to subscribe because we are dropping. This is part one of the 2024 on-Demand Youth Pastor Masterclass, time management. Welcome to the Hybrid Ministry Show. Okay, so there are three kind of core tenets, philosophical things that you actually to understand when it comes to time management. \n\nNick Clason (02:29):\nThese aren't tips, these aren't tactics. These are things that you have to understand first and these have to inform the tips and the tactics. No amount of tips, no amount of tactics will be helpful to you if you don't understand these things. So core tenant number one is that you are 100% responsible for your time and again, like I said at the top, it may not feel that way. It may feel like you have multiple different bosses and that is true. The reality is you are going to be answering to different people and there are going to be times where they are going to dictate \n\nNick Clason (02:58):\nWhat do, but at the end of the day, your boss is not flushing out your 40, 45, 50, 55 hour a week schedule. He's just not or she's just not. You are responsible for your time 100%. So you understand that basis. You can then operate out of that. If you are waiting for someone to tell you what to do, then this time management thing is going to just be fleeting and you're not going to be able to get any of this stuff done because you're going to be playing the victim mentality as opposed to taking agency and control for your time. Core tenant number two is this is your overwhelmed. The reason that you may feel overwhelmed, have anxiety, not know what to do, be confused about which task to tackle. It comes from this. It comes from the fact that you have no direction. We're going to get to more about that in a second, but that lack of direction, you need direction. \n\nNick Clason (03:52):\nThat direction is what helps give your brain clarity, focus and the ability to just crush tasks on what comes next and get things done. Number three, not all time is created equal. Here's an example. I'm a morning person. You give me two hours in the morning from like 6:00 AM to 8:00 AM I can crush just about any youth sermon. It will be good, it will be coherent, it will make sense, but if you give me that same block of time from 3:00 PM to say 5:00 PM I'm toast. I'm not getting the same amount of work done. You need to know what your key hours are, the hours that you can get the most amount of optimal thinking time done so that you can knock things out. Now let's move on. If we understand those things that you're in charge of your time that you're overwhelmed comes from the fact that you may not have any direction. \n\nNick Clason (04:41):\nAnd then number three, not all time is created equal with those as the core tenants, with those as the philosophy. Let's build on that and let's get really practical, really hands-on and some things that you can implement in your time management skills in your workweek today. So technique number one is start with a list. I know it sounds basic and you're like, bro, we're on the hybrid ministry show. I thought you're going to give me some bougie next level digital tool. Sure, grab a list that's digital if that's what you want to do. That's what I do. I use Microsoft to do. I hate Microsoft. It used to be called Wonderlist and I use it because it has the ability to be shared. So my wife and I do our groceries on it, but then Microsoft took it over and I still use it, but it's a digital list. \n\nNick Clason (05:27):\nI can use it on my phone, I can use it on a computer. You can use anything. I mean you can use the notes app in your phone. You can use a Daytimer. You can write it down physically with paper, but make a list of everything you have to do and get specific. For example, if you say Plain Wednesday night, yes, you have to do that. You're a youth pastor, that's part of your job. But what goes into planning Wednesday night? That's not very specific because specifically you to write a lesson, you need to send the leader email. You need to schedule your tech team. You need to schedule your greeters, you need to plan the worship set. You need to play in the game. You need to set up chairs. You need to set up the cafe, make sure that the cafe is stocked. \n\nNick Clason (06:10):\nYou need to make announcement slides. You need to post a social to remind people about Wednesday and to crush social, you should grab my 100% completely free ebook. It's right down here, link in the description, but nonetheless, you see that, right? You see how Wednesday night planning versus all this other stuff. You see how that is an example of a good to-do list versus a bad to-Do list. Again, if you're like, I know I need to get done with Wednesday, break it all apart. List down every single thing you need to do because you know this as well as I do that as a youth pastor, that's not your only job because in addition to planning Wednesday, maybe you have to plan Sunday and all the little elements that go within that, maybe you have to meet with a volunteer. You need to grab coffee with the student. \n\nNick Clason (06:55):\nYou need to have a check-in with your senior pastor. You need to fill in the blank. You know what you have to do, and that's the problem. Not only do we have multiple different jobs, not only do we have multiple different kind of fighters that we might feel like we have to put out, but we also have multiple different focuses in our time. So get them all on paper. That's step one. Step two, calendar. If you are not using a calendar, and once again this is the hybrid ministry show, you got to figure out what works for you, but your calendar needs to dictate what you're doing not only beforehand, but also then you can look back and see how well am I keeping these things if I give myself or you give yourself one hour to craft your Wednesday night, but you have all those tasks to do and it takes you a full day, then you can go back next week and be like, all I'm going to need more hours than one to get ready for Wednesday night. \n\nNick Clason (07:49):\nYou can use your calendar to go back and audit how much time it actually takes. You don't shortchange yourself. And that's one of the keys. One of the reasons we get overwhelmed is we try and cram too many things into our calendar and it's just not humanly possible. So look ahead on your calendar, but also look back on your calendar and whatever you do integrate your work and your personal, it's one of the ways that you don't sacrifice your family on the altar of ministry. You don't have to have a calendar that's work and personal together. But when big major things that your personal and family calendar need to be aware of or vice versa, put those things in there, right? If you have a child's doctor appointment during the day, during the weekday when doctor's offices are only open, put it in there so that no one schedules a meeting with you. \n\nNick Clason (08:38):\nNo one sees you're out of office, that you're not available, that you are available when you're really not. So make sure that those things talk and communicate with each other. The second, third thing, I'm sorry, third thing, make appointments with yourself. A lot of times people calendar when there's an appointment. I have a meeting with my senior pastor that's on my calendar from nine to 10:00 AM Okay, well, when are you going to write your sermon? Well, just whenever I'm not in that. If you get a notice or a text message from someone and they say, Hey, I want to meet with you, then you can say, Hey, I am available from this time to this time. Because what we often do is pull open our calendar and see a bunch of blank space and be like, I'm free all day. What that's doing is when you're giving someone else control of your calendar, they're going to take whatever time works best for them as opposed to whatever time works best for you. \n\nNick Clason (09:30):\nAnd so if they take morning sometime between six and 8:00 AM let's say they go to work and they want that morning appointment, well, for me, that's going to eat into my prep time and I'm not going to say no, I'm not going to decline meeting with them, but I am going to drive and dictate and point to where I am most available. I like to do lunches because I can get my work done in the morning and then I have an opportunity for lunch. And if a person's only available for breakfast, then I might have one breakfast slot per week where I will allow someone into there as opposed to let that be prep time. But you can use things like calendly.com and you can give that to people for them to book times with you. And so as long as your calendar is up to date, you've made appointments with other people and you've made appointments with yourself, then now other people can slide into those things. \n\nNick Clason (10:22):\nIt is okay to tell somebody no that you're not available to meet with them, not because you don't want to, but because you're busy, but because you've made an appointment with yourself. And then as you're blocking out your calendar, you need to figure out what works best for you, but you need to leave either 60 to 70% margin unscheduled time, and you can block it. You can put it in a calendar, but you can call it margin. You can call it buffer, you can call it reach ahead time. You can call whatever you want to call it. But one of the reasons that we get stressed out is that we schedule ourselves with no margin at all. And so if plan Wednesday night is supposed to take six hours and it takes seven and it eats into the next task that's supposed to come after in the seventh hour, we start to get overwhelmed. \n\nNick Clason (11:12):\nBut if we leave a little bit of space, we can leave some of that flex time. We can allow interruptions and we can allow people. Number four, make sure that you do in fact schedule your relationships. Don't just make your calendar, task, task test, test, test, test task, right? Relationships often are the things that feel like interruptions, but if you can account for them, if you have space for them, listen, here's the fact you're probably in youth ministry because you're a relational person. You probably prefer relationships over tasks. I'm more of a task guy. I like prefer tasks over relationships. So you need to figure out your zone and what works for you. But for me, what works for me is I need to relationships. I need to grab lunch with leaders. All right? So a couple of times a week, I got lunch in there for leaders. \n\nNick Clason (11:58):\nI got lunch in there for students. I got space in there after school for students, whatever the case might be, but know where you're going to slide those things in. And again, if you leave that margin, then you can account for the interruptions. If you work on a little bit slightly bigger staff, I know I do. There'll be people, especially people I work with who pop into my office, have conversations. Those can feel frustrating and those can feel like interruptions. But the fact is, if I don't schedule my calendar my week at a hundred percent tasks, then when someone comes in, I can stop. I can pause, I can be present, I can get back to my tasks when that conversation's over and when they are ready to move on. So schedule time for those things. And like I said, a tool that you can use hybridize, this thing is Calendly. \n\nNick Clason (12:40):\nIt is a great way, especially if you're like, Hey, I want to grab lunch with you here. Grab a slot here that works for you. Then you take all of that back and forth out like, what about Thursday at six? No, it doesn't work. How about Wednesday at two? No, no, I got appointment. Then you go back and forth, back and forth. You can just be like, Hey, want to grab lunch? Sure, here's what I have available. They book it, boom, you're done. And then they slide right in to your calendar. And then the fifth and final thing in this framework is I stole this from Michael Hyatt and he's the productivity king and guru, but delegate and automate every single thing that you can. He actually challenges you to delegate, automate, and then terminate. So is there anything in your to-do list that you can just be done doing altogether? \n\nNick Clason (13:30):\nAdditionally, let's go back to our good example from earlier. Plan Wednesday night, write a lesson that might be a you and you only task, but every single thing else, check this out. Send the leader email. You could probably hand that off to a high level admin, maybe a volunteer, maybe even an intern. Schedule the tech team. Well, that should be the tech leader's job. If you don't have a tech leader, enlist a tech leader and then make that the tech leader's job. How about scheduling the greeters? Well let that be your greeter team lead's job and then planning the worship set. You can hand that off to a worship leader. If you don't have a paid worship leader, you can get a volunteer worship leader that you trust to plan the worship set maybe for a while they run it by you, but then you officially hand that off onto their plate planning the game. \n\nNick Clason (14:16):\nWell, you can hand that off to a high level student who you even want to host. You can let them grab games off of DYM, give them your password, and then boom, they're off and running. What about setting up chairs? Well, that can be your student work crew who comes in once a week and maybe you're giving your student work crew a discount on camp this summer to come in and set up chairs. How about setting up the cafe? You can hand that off to your admin, maybe a cafe. Volunteer team leader. What about making the announcement slides? Hand a student, your Canva Pro password, link to that right here at the top of the video and give them the keys to making your announcement slides. What about posting to social media to remind people about it? Give that job to your students and grab my free ebook so that you are not just posting announcements, but you're posting them in a fun, relevant and witty way. \n\nNick Clason (15:06):\nYou see, that's the thing. You can delegate all of that. And so in that list, all you're doing is you are preparing the lesson, but all these other delegations, you have to set those up. They take time. It will take more time to set those up on the front side, but once it gets up and running, you will be a task master. Inevitably part of the job in youth ministry because it's relationships based and because we do our ministry when other people are not at work, when other people are not at school, you and I are going to have moments where youth ministry invades elements of being a dad, of being a family person of relationship with your wife. So how do you avoid sacrificing your family on the altar of ministry? Well, here's three principles and three ideas that I personally live by and that I try to implement in my ministry to help me. \n\nNick Clason (16:03):\nThe first one is this is keep in mind that evenings count double. I remember one time a pastor was like, well, if you work on Wednesday night, just don't work Wednesday morning. And that's true, and I'm going to give you that hack here in just a minute as well. However, a Wednesday morning time at home, which I record this podcast every single Wednesday morning, super early in the morning, as soon as I'm done, I'm going to go hang with my family, drive my kids to school, and then hang out with my wife and my youngest who's going to be home. But when I'm not home tonight because of programming, they would rather me be home in the evening. I would rather me be home in the evening, evening hours, count, double. So use your evening hours that you inevitably have to use. You have to use evening hours, but use them sparingly and don't be so quick to give them up. \n\nNick Clason (16:51):\nBe very, very measured in your evening hours. One of the rules of life that me and my wife stumbled into haphazardly because we were giving up way too many evening hours early on in our marriage, was no more than three evenings out per week. We like to be home. You figure out what works best for you, but there's seven nights a week. We can be out three. The other four, we want to be home more than we're out. And that includes youth ministry that included our own personal grow group together as a couple. And then one other thing. And so if someone would ask us like, Hey, do you guys want to get together? We would look at our calendar and for like, well, we're already full this week. We would kick 'em to the next week or something like that, but we knew our limit. \n\nNick Clason (17:35):\nSo know your limit. If you're out every single evening and you're just trying to make up for that by being home in the morning, just remember that those count double. The second thing is this, take advantage of slower seasons. Okay? The fact is, Christmas season may be a busy hefty season for your church, especially your worship team, your tech team, your worship leaders, people setting up the stage. But for student ministry, it's often a little slower. So take advantage of that because the reality is those people are not going to be at summer camp, come June when you are and you're away from your family. And so budget for those things and lean into the different rhythms of life. And the third thing is take advantage of the fact that your job has flexibility. You might have work from home capabilities. I know I try to work from home a lot of Thursdays, which is a nice thing that I get to do or I can even do when my kids are at school lunch or breakfast dates with my wife. \n\nNick Clason (18:27):\nIt's cheaper. Don't have to pay for a babysitter, don't have to bring our kids with us. And also, I can comp my Wednesday mornings because I'm going to be working late on Wednesday night, or I might comp a Thursday morning if I work a full day, like a full 12 hour day on Wednesday because of programming. I may come in a little bit late on Thursday. And the fact is, you can make some of those things up. You are responsible for your time, so take advantage of those things. Get approval, make sure your supervisor's okay with it, but take advantage of the flexibility that you have because the thing is this, healthy leaders lead healthy ministries, and we're going to talk about that in the very next episode, which is going to be up here on the screen talking about how to grow your youth ministry, which is one of the things that your boss wants, and probably you want not just for vanity metrics, but also because you want to make an impact on the kingdom of God. So as always, don't forget we're making digital discipleship easy, accessible and possible. Stay hybrid, my friend.","content_html":"\u003ch3\u003e⚡ [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook ⚡\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2024 [FREE] Youth Ministry Masterclass on YouTube:\u003c/strong\u003e \u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n🥱 Are you tired? \u003cbr\u003e\n🫠 Overwhelmed?\u003cbr\u003e\n🏁 Even if you’re not, don’t you just feel like the rat race of church ministry never ends?\u003c/p\u003e\n\n\u003cp\u003e🕥 Don\u0026#39;t let time slip through your fingers; start streamlining your schedule today to make the most of every minute you invest in your ministry and the lives of young people. \u003c/p\u003e\n\n\u003cp\u003e💪 Prepare to be empowered, motivated, and equipped to take your time management skills to the next level. By implementing the strategies shared in this video, you\u0026#39;ll be well on your way to becoming a more organized, efficient, and impactful youth pastor. \u003c/p\u003e\n\n\u003cp\u003e⚡ If you\u0026#39;re ready to take charge of your time and elevate your ministry to new heights, hit that play button and let \u0026quot;The Ultimate Guide to Time Management for Youth Pastors\u0026quot; be your guiding light. \u003c/p\u003e\n\n\u003cp\u003eSubscribe to our channel and don\u0026#39;t miss any more videos from the \u003cstrong\u003e2024 Youth Ministry Masterclass FREE on YouTube\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003e1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/077\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/077\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/xlS1kWcQBS8\" rel=\"nofollow\"\u003ehttps://youtu.be/xlS1kWcQBS8\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//94% OF BORN AGAIN CHRISTIANS\u003cbr\u003e\n\u003ca href=\"https://amotherfarfromhome.com/94-of-christians-were-saved-before-18-years-of-age/\" rel=\"nofollow\"\u003ehttps://amotherfarfromhome.com/94-of-christians-were-saved-before-18-years-of-age/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MY YOUTH MIN BY YM360\u003cbr\u003e\n\u003ca href=\"https://myyouthmin.com/\" rel=\"nofollow\"\u003ehttps://myyouthmin.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DOWNLOADYOUTHMINISTRY\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/search?q=Nick+Clason\u0026search-button=\u0026lang=null\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/search?q=Nick+Clason\u0026amp;search-button=\u0026amp;lang=null\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTechnique #1: Make a list\u003c/strong\u003e\u003cbr\u003e\n//MICROSOFT TO-DO\u003cbr\u003e\n\u003ca href=\"https://to-do.office.com/tasks/\" rel=\"nofollow\"\u003ehttps://to-do.office.com/tasks/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//TODOIST\u003cbr\u003e\n\u003ca href=\"https://todoist.com/\" rel=\"nofollow\"\u003ehttps://todoist.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ANY.DO\u003cbr\u003e\n\u003ca href=\"https://www.any.do/en\" rel=\"nofollow\"\u003ehttps://www.any.do/en\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTechnique#2: Calendaring\u003c/strong\u003e\u003cbr\u003e\n//GOOGLE CALENDAR\u003cbr\u003e\n\u003ca href=\"http://calendar.google.com\" rel=\"nofollow\"\u003ehttp://calendar.google.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTechnique #3: Make appointments with yourself\u003c/strong\u003e\u003cbr\u003e\n//CALENDLY.COM\u003cbr\u003e\n\u003ca href=\"https://calendly.com/\" rel=\"nofollow\"\u003ehttps://calendly.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTechnique #4: Schedule your relationships\u003c/strong\u003e\u003cbr\u003e\n//CALENDLY.COM\u003cbr\u003e\n\u003ca href=\"https://calendly.com/\" rel=\"nofollow\"\u003ehttps://calendly.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTechnique #5: Delegate, Automate or Eliminate\u003c/strong\u003e\u003cbr\u003e\n//DOWNLOAD YOUTH MINISTRY (DYM)\u003cbr\u003e\n\u003ca href=\"http://www.downloadyouthministry.com\" rel=\"nofollow\"\u003ehttp://www.downloadyouthministry.com\u003c/a\u003e\u003cbr\u003e\n~psst... these are my 9 favorite DYM products!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CANVA PRO\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=g0FQWvKjP_E\u0026t=15s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=g0FQWvKjP_E\u0026amp;t=15s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MY FREE EBOOK\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:21 Get More Done\u003cbr\u003e\n02:21-04:57 The 3 Core Tenets of Time Management\u003cbr\u003e\n04:57-07:15 Technique #1: Make a list\u003cbr\u003e\n07:15-08:48 Technique #2: Calendaring\u003cbr\u003e\n08:48-11:18 Technique #3: Make appointments with yourself\u003cbr\u003e\n11:18-13:06 Technique #4: Schedule your relationships\u003cbr\u003e\n13:06-15:25 Technique #5: Delegate, Automate or Eliminiate\u003cbr\u003e\n15:25-16:04 Avoid Sacrificing your Family on the Altar of Youth Ministry\u003cbr\u003e\n16:04-17:44 Hack 1: Evenings Count Double\u003cbr\u003e\n17:44-18:11 Hack 2: Take Advantage of Slower Seasons\u003cbr\u003e\n18:11-19:24 Hack 3: Take Advantage of your job\u0026#39;s flexibility\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:01):\u003cbr\u003e\nTime management for youth pastors? Is it even possible? I mean, think about it. It\u0026#39;s like you and I, I\u0026#39;m a youth pastor too. We have multiple jobs. We have pastors, we have executive pastors, we have parents, we have stepparents, we have spouses, our own spouses, we have our children, we have our youth kids that we\u0026#39;re trying to minister to. We have the youth leaders. It\u0026#39;s like we\u0026#39;re answering to so many different people. It can feel so confusing. Who do we try to make happy? Who do we try to cater to? And at the end of the day, how do we make sense of any of this? Because the reality is we have the most important job in the world. Think about it, a hundred years from now, no one\u0026#39;s going to care what kind of whipped cream you bought at Walmart for the hot cocoa bar for the upcoming Christmas party, but a hundred years from now, what matters? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:50):\u003cbr\u003e\nWhat hangs in the balance is the lives and souls of these students, and you\u0026#39;ve probably heard it before, 94% of born again Christians have made a decision to follow Jesus before the age of 18. I know that that stat alone is the reason why I do what I do. And in this episode we\u0026#39;re going to talk about the pillars of time management, what you need to understand from kind of like a philosophical standpoint. Then we\u0026#39;re going to chat through the Surefire framework, and then finally, I\u0026#39;m going to give you three hacks to avoid sacrificing your family on the altar of your job. And here\u0026#39;s why this is important and here\u0026#39;s why I can even talk about this right now. I am currently offering a two-part video series to YM 360 once per month. I\u0026#39;m writing a weekly teaching series for them. I\u0026#39;m also doing weekly YouTube videos right here on this channel. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:39):\u003cbr\u003e\nI\u0026#39;m posting two times daily on social media. I have my very own free ebook, which I\u0026#39;m following that exact strategy for myself on this channel as well as in my student ministry. You can download a copy of that for free link in the show notes. I try to create a weekly game for download youth ministry, and by the way, I have a real job as a youth pastor as well. My boss asked me, do you just never sleep? Do you work all the weekends? How do you get it all done? The reality is I follow these techniques and I want to encourage you to subscribe because we are dropping. This is part one of the 2024 on-Demand Youth Pastor Masterclass, time management. Welcome to the Hybrid Ministry Show. Okay, so there are three kind of core tenets, philosophical things that you actually to understand when it comes to time management. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:29):\u003cbr\u003e\nThese aren\u0026#39;t tips, these aren\u0026#39;t tactics. These are things that you have to understand first and these have to inform the tips and the tactics. No amount of tips, no amount of tactics will be helpful to you if you don\u0026#39;t understand these things. So core tenant number one is that you are 100% responsible for your time and again, like I said at the top, it may not feel that way. It may feel like you have multiple different bosses and that is true. The reality is you are going to be answering to different people and there are going to be times where they are going to dictate \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:58):\u003cbr\u003e\nWhat do, but at the end of the day, your boss is not flushing out your 40, 45, 50, 55 hour a week schedule. He\u0026#39;s just not or she\u0026#39;s just not. You are responsible for your time 100%. So you understand that basis. You can then operate out of that. If you are waiting for someone to tell you what to do, then this time management thing is going to just be fleeting and you\u0026#39;re not going to be able to get any of this stuff done because you\u0026#39;re going to be playing the victim mentality as opposed to taking agency and control for your time. Core tenant number two is this is your overwhelmed. The reason that you may feel overwhelmed, have anxiety, not know what to do, be confused about which task to tackle. It comes from this. It comes from the fact that you have no direction. We\u0026#39;re going to get to more about that in a second, but that lack of direction, you need direction. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:52):\u003cbr\u003e\nThat direction is what helps give your brain clarity, focus and the ability to just crush tasks on what comes next and get things done. Number three, not all time is created equal. Here\u0026#39;s an example. I\u0026#39;m a morning person. You give me two hours in the morning from like 6:00 AM to 8:00 AM I can crush just about any youth sermon. It will be good, it will be coherent, it will make sense, but if you give me that same block of time from 3:00 PM to say 5:00 PM I\u0026#39;m toast. I\u0026#39;m not getting the same amount of work done. You need to know what your key hours are, the hours that you can get the most amount of optimal thinking time done so that you can knock things out. Now let\u0026#39;s move on. If we understand those things that you\u0026#39;re in charge of your time that you\u0026#39;re overwhelmed comes from the fact that you may not have any direction. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:41):\u003cbr\u003e\nAnd then number three, not all time is created equal with those as the core tenants, with those as the philosophy. Let\u0026#39;s build on that and let\u0026#39;s get really practical, really hands-on and some things that you can implement in your time management skills in your workweek today. So technique number one is start with a list. I know it sounds basic and you\u0026#39;re like, bro, we\u0026#39;re on the hybrid ministry show. I thought you\u0026#39;re going to give me some bougie next level digital tool. Sure, grab a list that\u0026#39;s digital if that\u0026#39;s what you want to do. That\u0026#39;s what I do. I use Microsoft to do. I hate Microsoft. It used to be called Wonderlist and I use it because it has the ability to be shared. So my wife and I do our groceries on it, but then Microsoft took it over and I still use it, but it\u0026#39;s a digital list. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:27):\u003cbr\u003e\nI can use it on my phone, I can use it on a computer. You can use anything. I mean you can use the notes app in your phone. You can use a Daytimer. You can write it down physically with paper, but make a list of everything you have to do and get specific. For example, if you say Plain Wednesday night, yes, you have to do that. You\u0026#39;re a youth pastor, that\u0026#39;s part of your job. But what goes into planning Wednesday night? That\u0026#39;s not very specific because specifically you to write a lesson, you need to send the leader email. You need to schedule your tech team. You need to schedule your greeters, you need to plan the worship set. You need to play in the game. You need to set up chairs. You need to set up the cafe, make sure that the cafe is stocked. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:10):\u003cbr\u003e\nYou need to make announcement slides. You need to post a social to remind people about Wednesday and to crush social, you should grab my 100% completely free ebook. It\u0026#39;s right down here, link in the description, but nonetheless, you see that, right? You see how Wednesday night planning versus all this other stuff. You see how that is an example of a good to-do list versus a bad to-Do list. Again, if you\u0026#39;re like, I know I need to get done with Wednesday, break it all apart. List down every single thing you need to do because you know this as well as I do that as a youth pastor, that\u0026#39;s not your only job because in addition to planning Wednesday, maybe you have to plan Sunday and all the little elements that go within that, maybe you have to meet with a volunteer. You need to grab coffee with the student. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:55):\u003cbr\u003e\nYou need to have a check-in with your senior pastor. You need to fill in the blank. You know what you have to do, and that\u0026#39;s the problem. Not only do we have multiple different jobs, not only do we have multiple different kind of fighters that we might feel like we have to put out, but we also have multiple different focuses in our time. So get them all on paper. That\u0026#39;s step one. Step two, calendar. If you are not using a calendar, and once again this is the hybrid ministry show, you got to figure out what works for you, but your calendar needs to dictate what you\u0026#39;re doing not only beforehand, but also then you can look back and see how well am I keeping these things if I give myself or you give yourself one hour to craft your Wednesday night, but you have all those tasks to do and it takes you a full day, then you can go back next week and be like, all I\u0026#39;m going to need more hours than one to get ready for Wednesday night. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:49):\u003cbr\u003e\nYou can use your calendar to go back and audit how much time it actually takes. You don\u0026#39;t shortchange yourself. And that\u0026#39;s one of the keys. One of the reasons we get overwhelmed is we try and cram too many things into our calendar and it\u0026#39;s just not humanly possible. So look ahead on your calendar, but also look back on your calendar and whatever you do integrate your work and your personal, it\u0026#39;s one of the ways that you don\u0026#39;t sacrifice your family on the altar of ministry. You don\u0026#39;t have to have a calendar that\u0026#39;s work and personal together. But when big major things that your personal and family calendar need to be aware of or vice versa, put those things in there, right? If you have a child\u0026#39;s doctor appointment during the day, during the weekday when doctor\u0026#39;s offices are only open, put it in there so that no one schedules a meeting with you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:38):\u003cbr\u003e\nNo one sees you\u0026#39;re out of office, that you\u0026#39;re not available, that you are available when you\u0026#39;re really not. So make sure that those things talk and communicate with each other. The second, third thing, I\u0026#39;m sorry, third thing, make appointments with yourself. A lot of times people calendar when there\u0026#39;s an appointment. I have a meeting with my senior pastor that\u0026#39;s on my calendar from nine to 10:00 AM Okay, well, when are you going to write your sermon? Well, just whenever I\u0026#39;m not in that. If you get a notice or a text message from someone and they say, Hey, I want to meet with you, then you can say, Hey, I am available from this time to this time. Because what we often do is pull open our calendar and see a bunch of blank space and be like, I\u0026#39;m free all day. What that\u0026#39;s doing is when you\u0026#39;re giving someone else control of your calendar, they\u0026#39;re going to take whatever time works best for them as opposed to whatever time works best for you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:30):\u003cbr\u003e\nAnd so if they take morning sometime between six and 8:00 AM let\u0026#39;s say they go to work and they want that morning appointment, well, for me, that\u0026#39;s going to eat into my prep time and I\u0026#39;m not going to say no, I\u0026#39;m not going to decline meeting with them, but I am going to drive and dictate and point to where I am most available. I like to do lunches because I can get my work done in the morning and then I have an opportunity for lunch. And if a person\u0026#39;s only available for breakfast, then I might have one breakfast slot per week where I will allow someone into there as opposed to let that be prep time. But you can use things like calendly.com and you can give that to people for them to book times with you. And so as long as your calendar is up to date, you\u0026#39;ve made appointments with other people and you\u0026#39;ve made appointments with yourself, then now other people can slide into those things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:22):\u003cbr\u003e\nIt is okay to tell somebody no that you\u0026#39;re not available to meet with them, not because you don\u0026#39;t want to, but because you\u0026#39;re busy, but because you\u0026#39;ve made an appointment with yourself. And then as you\u0026#39;re blocking out your calendar, you need to figure out what works best for you, but you need to leave either 60 to 70% margin unscheduled time, and you can block it. You can put it in a calendar, but you can call it margin. You can call it buffer, you can call it reach ahead time. You can call whatever you want to call it. But one of the reasons that we get stressed out is that we schedule ourselves with no margin at all. And so if plan Wednesday night is supposed to take six hours and it takes seven and it eats into the next task that\u0026#39;s supposed to come after in the seventh hour, we start to get overwhelmed. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:12):\u003cbr\u003e\nBut if we leave a little bit of space, we can leave some of that flex time. We can allow interruptions and we can allow people. Number four, make sure that you do in fact schedule your relationships. Don\u0026#39;t just make your calendar, task, task test, test, test, test task, right? Relationships often are the things that feel like interruptions, but if you can account for them, if you have space for them, listen, here\u0026#39;s the fact you\u0026#39;re probably in youth ministry because you\u0026#39;re a relational person. You probably prefer relationships over tasks. I\u0026#39;m more of a task guy. I like prefer tasks over relationships. So you need to figure out your zone and what works for you. But for me, what works for me is I need to relationships. I need to grab lunch with leaders. All right? So a couple of times a week, I got lunch in there for leaders. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:58):\u003cbr\u003e\nI got lunch in there for students. I got space in there after school for students, whatever the case might be, but know where you\u0026#39;re going to slide those things in. And again, if you leave that margin, then you can account for the interruptions. If you work on a little bit slightly bigger staff, I know I do. There\u0026#39;ll be people, especially people I work with who pop into my office, have conversations. Those can feel frustrating and those can feel like interruptions. But the fact is, if I don\u0026#39;t schedule my calendar my week at a hundred percent tasks, then when someone comes in, I can stop. I can pause, I can be present, I can get back to my tasks when that conversation\u0026#39;s over and when they are ready to move on. So schedule time for those things. And like I said, a tool that you can use hybridize, this thing is Calendly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:40):\u003cbr\u003e\nIt is a great way, especially if you\u0026#39;re like, Hey, I want to grab lunch with you here. Grab a slot here that works for you. Then you take all of that back and forth out like, what about Thursday at six? No, it doesn\u0026#39;t work. How about Wednesday at two? No, no, I got appointment. Then you go back and forth, back and forth. You can just be like, Hey, want to grab lunch? Sure, here\u0026#39;s what I have available. They book it, boom, you\u0026#39;re done. And then they slide right in to your calendar. And then the fifth and final thing in this framework is I stole this from Michael Hyatt and he\u0026#39;s the productivity king and guru, but delegate and automate every single thing that you can. He actually challenges you to delegate, automate, and then terminate. So is there anything in your to-do list that you can just be done doing altogether? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:30):\u003cbr\u003e\nAdditionally, let\u0026#39;s go back to our good example from earlier. Plan Wednesday night, write a lesson that might be a you and you only task, but every single thing else, check this out. Send the leader email. You could probably hand that off to a high level admin, maybe a volunteer, maybe even an intern. Schedule the tech team. Well, that should be the tech leader\u0026#39;s job. If you don\u0026#39;t have a tech leader, enlist a tech leader and then make that the tech leader\u0026#39;s job. How about scheduling the greeters? Well let that be your greeter team lead\u0026#39;s job and then planning the worship set. You can hand that off to a worship leader. If you don\u0026#39;t have a paid worship leader, you can get a volunteer worship leader that you trust to plan the worship set maybe for a while they run it by you, but then you officially hand that off onto their plate planning the game. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:16):\u003cbr\u003e\nWell, you can hand that off to a high level student who you even want to host. You can let them grab games off of DYM, give them your password, and then boom, they\u0026#39;re off and running. What about setting up chairs? Well, that can be your student work crew who comes in once a week and maybe you\u0026#39;re giving your student work crew a discount on camp this summer to come in and set up chairs. How about setting up the cafe? You can hand that off to your admin, maybe a cafe. Volunteer team leader. What about making the announcement slides? Hand a student, your Canva Pro password, link to that right here at the top of the video and give them the keys to making your announcement slides. What about posting to social media to remind people about it? Give that job to your students and grab my free ebook so that you are not just posting announcements, but you\u0026#39;re posting them in a fun, relevant and witty way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:06):\u003cbr\u003e\nYou see, that\u0026#39;s the thing. You can delegate all of that. And so in that list, all you\u0026#39;re doing is you are preparing the lesson, but all these other delegations, you have to set those up. They take time. It will take more time to set those up on the front side, but once it gets up and running, you will be a task master. Inevitably part of the job in youth ministry because it\u0026#39;s relationships based and because we do our ministry when other people are not at work, when other people are not at school, you and I are going to have moments where youth ministry invades elements of being a dad, of being a family person of relationship with your wife. So how do you avoid sacrificing your family on the altar of ministry? Well, here\u0026#39;s three principles and three ideas that I personally live by and that I try to implement in my ministry to help me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:03):\u003cbr\u003e\nThe first one is this is keep in mind that evenings count double. I remember one time a pastor was like, well, if you work on Wednesday night, just don\u0026#39;t work Wednesday morning. And that\u0026#39;s true, and I\u0026#39;m going to give you that hack here in just a minute as well. However, a Wednesday morning time at home, which I record this podcast every single Wednesday morning, super early in the morning, as soon as I\u0026#39;m done, I\u0026#39;m going to go hang with my family, drive my kids to school, and then hang out with my wife and my youngest who\u0026#39;s going to be home. But when I\u0026#39;m not home tonight because of programming, they would rather me be home in the evening. I would rather me be home in the evening, evening hours, count, double. So use your evening hours that you inevitably have to use. You have to use evening hours, but use them sparingly and don\u0026#39;t be so quick to give them up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:51):\u003cbr\u003e\nBe very, very measured in your evening hours. One of the rules of life that me and my wife stumbled into haphazardly because we were giving up way too many evening hours early on in our marriage, was no more than three evenings out per week. We like to be home. You figure out what works best for you, but there\u0026#39;s seven nights a week. We can be out three. The other four, we want to be home more than we\u0026#39;re out. And that includes youth ministry that included our own personal grow group together as a couple. And then one other thing. And so if someone would ask us like, Hey, do you guys want to get together? We would look at our calendar and for like, well, we\u0026#39;re already full this week. We would kick \u0026#39;em to the next week or something like that, but we knew our limit. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:35):\u003cbr\u003e\nSo know your limit. If you\u0026#39;re out every single evening and you\u0026#39;re just trying to make up for that by being home in the morning, just remember that those count double. The second thing is this, take advantage of slower seasons. Okay? The fact is, Christmas season may be a busy hefty season for your church, especially your worship team, your tech team, your worship leaders, people setting up the stage. But for student ministry, it\u0026#39;s often a little slower. So take advantage of that because the reality is those people are not going to be at summer camp, come June when you are and you\u0026#39;re away from your family. And so budget for those things and lean into the different rhythms of life. And the third thing is take advantage of the fact that your job has flexibility. You might have work from home capabilities. I know I try to work from home a lot of Thursdays, which is a nice thing that I get to do or I can even do when my kids are at school lunch or breakfast dates with my wife. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:27):\u003cbr\u003e\nIt\u0026#39;s cheaper. Don\u0026#39;t have to pay for a babysitter, don\u0026#39;t have to bring our kids with us. And also, I can comp my Wednesday mornings because I\u0026#39;m going to be working late on Wednesday night, or I might comp a Thursday morning if I work a full day, like a full 12 hour day on Wednesday because of programming. I may come in a little bit late on Thursday. And the fact is, you can make some of those things up. You are responsible for your time, so take advantage of those things. Get approval, make sure your supervisor\u0026#39;s okay with it, but take advantage of the flexibility that you have because the thing is this, healthy leaders lead healthy ministries, and we\u0026#39;re going to talk about that in the very next episode, which is going to be up here on the screen talking about how to grow your youth ministry, which is one of the things that your boss wants, and probably you want not just for vanity metrics, but also because you want to make an impact on the kingdom of God. So as always, don\u0026#39;t forget we\u0026#39;re making digital discipleship easy, accessible and possible. Stay hybrid, my friend.\u003c/p\u003e","summary":"🥱 Are you tired? \r\n🫠 Overwhelmed?\r\n🏁 Even if you’re not, don’t you just feel like the rat race of church ministry never ends?\r\n\r\n🕥 Don't let time slip through your fingers; start streamlining your schedule today to make the most of every minute you invest in your ministry and the lives of young people. \r\n\r\n💪 Prepare to be empowered, motivated, and equipped to take your time management skills to the next level. By implementing the strategies shared in this video, you'll be well on your way to becoming a more organized, efficient, and impactful youth pastor. \r\n\r\n⚡ If you're ready to take charge of your time and elevate your ministry to new heights, hit that play button and let \"The Ultimate Guide to Time Management for Youth Pastors\" be your guiding light. \r\n\r\nSubscribe to our channel and don't miss any more videos from the **2024 Youth Ministry Masterclass FREE on YouTube**","date_published":"2023-12-28T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/89c78567-a788-4322-9f7d-49c0c45f5953.mp3","mime_type":"audio/mpeg","size_in_bytes":27976444,"duration_in_seconds":1165}]},{"id":"54b2f7c4-e2bc-4f19-bd54-12128eeefb1f","title":"Episode 076: ✅ 7 Part Youth Group Checklist","url":"https://www.hybridministry.xyz/076","content_text":"🔥 [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n========================================\n\nDESCRIPTION\n👋 Welcome to our YouTube channel \u0026amp; podcast! \n\n✅ In this comprehensive video, we reveal the key to planning effective and engaging social events for your youth group. From icebreakers and team-building activities to creative theme ideas and logistical tips, we've got you covered. \n\n👐 Discover how to foster a sense of community, encourage meaningful connections, and create a safe and inclusive environment for all participants.\n\nYouthGroup #Checklist #EssentialSteps #SuccessfulGathering #YouthMinistry #Youth #Christianity #Church #Community #Leadership #Inspirational #Motivation #Encouragement #Teamwork #FunActivities #Icebreakers #Bonding #Faithbuilding #Engagement #Unity\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/076\n\n//YOUTUBE VIDEO\nhttps://youtu.be/4s-vOknIaQI\n\n#1 PLANNING\n//BASECAMP\nhttps://basecamp.com/\n\n//PLANNING CENTER SERVICES\nhttps://services.planningcenteronline.com/\n\n//GOOGLE DRIVE/DOCS\nhttps://drive.google.com\nhttps://https://docs.google.com/\n\n#2 COMMUNICATE\n//SOCIAL MEDIA MAGIC IN YOUR HANDS\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n#3 GAMES\n//DIVE INTO THRILLING GAMES:\nhttps://youtu.be/OiBjI9dMxu8?si=YIVFdYh-6KM8nySP\n\n//SEAMLESS BLENDING: THE ULTIMATE HYBIRD EVENT\nEPISODE: https://youtu.be/5ryhkIRyDb4?si=qV6v3-ORrgcmLLtZ\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n//9 BEST DYM RESOURCES\nhttps://www.hybridministry.xyz/articles/dym\n\n#4 SNACKS\n\n#5 PREACHING \u0026amp; TEACHING\n//TEACHING TO A TIKTOK GENERATION\nhttps://youtu.be/iIgEtxPLGBg?si=7tQYGGyW7kCKq9KS\n\n#6 SMALL GROUPS\n//SAMPLE SMALL GROUP GUIDE\nhttps://www.dropbox.com/scl/fi/okmirbzzu6avn0o5knrj3/08_13_2023_RuinSchool_GroupGuide_Week1.pdf?rlkey=ozs2lmz1ewxmehwn89fnqj1u7\u0026amp;dl=0\n\n#7 FOLLOW UP\n//ENGAGE WITH STUDENTS DURING THE WEEK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n//OPUS.PRO\nhttps://youtu.be/TiW4ooQpAvo?si=Ayp7-8W4_QWawi3G\n\nhttps://www.opus.pro/?via=a5d361\n\n🕰️TIMECODES\n00:00-00:44 7 Part Youth Group Checklist\n00:44-02:50 1) Always Be Planning\n02:50-04:36 2) Communication\n04:36-05:47 3) Games\n05:47-07:37 4) Snacks\n07:37-08:55 5) Preaching \u0026amp; Teaching\n08:55-10:09 6) Small Groups\n10:09-11:35 7) Follow-Up\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nhttp://www.rev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nAre you a youth pastor, a youth ministry leader, looking to make your gatherings of people your physical gatherings more intricate and maybe even make 'em a little bit more exciting? How do you plan a surefire amazing event? And furthermore, what do you do to hybridize it? Right? My entire strategy in this podcast is to help you take not just your in-person gatherings, but also your digital presence, social media website, and meld those two together so that you can truly have a hybrid ministry. If that's what you're looking for, you're in luck because that is what we're going to be talking about in this episode today. This is the Hybrid Ministry Show, and we have a seven step framework for the Ultimate Youth Group gathering. Let's get going. Number one is you need to be planning. Listen, I am a 13 year youth ministry veteran, and I have learned that the hard way over my time in ministry, there have been so many times where I've been caught at an event without any plan whatsoever, and I am forced to pivot in the moment. \n\nNick Clason (01:00):\nSo it's not only helped me get a little bit more nimble on my feet, but also it's forced me to realize the importance of planning. So there are a couple of really good tools. One that works really well for us in our space is a project management tool called Base Camp. It's quite expensive, but if your church has the budget for it, I recommend at least looking into it, and I'm sure they have a free trial version that you can check out if that's something you're interested in. Also, planning Center online, it's what most people use, especially musicians and such for services and for musicians and disseminating music and stuff like that. But that's a great place to communicate with your tech person, with anyone else that's going to be on stage about what the plan is, what the game is. And so I use that every single week to just let everybody know what is to be expected and what's going to be happening in the actual program of the event. \n\nNick Clason (01:48):\nEvent. And then also just free Google Docs. It's a shared space. If you're in a meeting, everyone can have the same Google Doc up. You don't have to have a whiteboard, you don't have to be in some conference room. You can do it via Zoom. But Google Docs and Google Drive are both great docs for word processing, but Google Drive for file sharing and file storage, and you can link things via Google Docs, but you can use Base Camp. You can use Planning center services. You can use Google, Google Drive. You can use those to your advantage to get ahead to think ahead about what is going to happen in your youth ministry space. And hey, if you're watching this video and you've found value so far, please consider liking subscribing, maybe even sharing with the friend, because it's really important that it helps us out a lot, not for us and the accolades, but for the message of hybrid ministry to get out to the world because we believe that teenagers need the gospel and speaking this digital language, this hybrid ministry is their language that they're used to in this world. So please help us out by liking, subscribing, and sharing. Tip number two is communication. Get the word out. You've done the planning. Now people need to know, and I have this \n\nNick Clason (02:58):\nCompletely free ebook about how to utilize and use social media in your space. Link down below in the description, go check it out. But I believe that social media can be a form of communication as long as you're not just posting boring, rote, standard static graphics, right? If you use it to the way that social media is meant to be used, one of entertainment, one of fun, short form, vertical based video, I will help you with all of those things in this video. But as you're communicating, you need to be thinking on three different tracks. As a youth pastor, student, parent leader, there really are three audiences that you're communicating with. How are you getting the message out to your students? How are you getting the message out to your parents? And then how are you getting the message out to your leaders? And then a fourth kind of pro tip, bonus tip is also over here, the staff that you work with. \n\nNick Clason (03:51):\nAnd some of those might cross. Some parents might be leaders, some staff might be parents and all that type of stuff, but those are your three main audiences. I believe that's one of the reasons that youth pastors struggle so much with communication is because you may feel as though you have adequately communicated it, and thus you have to your students. But do all the parents know or is the staff aware of how you're going to be using a different space in the building and then they find you over there and in the kids area because you told the students you're going to be there, but you didn't let the other people on staff know. And so you may have some more conflict with that. So as you're communicating any sort of event that, especially if it's out of cycle, be asking yourself, how do the students know? \n\nNick Clason (04:33):\nHow do the leaders know? How do the parents know? Another thing is games. We did a deep dive on games in this playlist over here called Exploring New Digital Frontiers, and we talked about where did games come from and why is it a part of youth ministry? I also gave some ideas. Another one of my favorite episodes that we did was me debriefing an event we did called The World's Greatest Donut. We had tons of games for it, but it was also an amazing hybrid event. And finally, I have a link in the show notes to some of my DYM favorite games. I've created several resources that are on Download Youth ministry, and they are dirt cheap, 5, 6, 7 bucks. If you don't have a membership, even cheaper if you do. So go check some of those out. I love the game. Emoji Phraseology. I love the game. GIF Flashback, and I love the Game Visual, Variance, Voyage. Those are just a few, but I have several on there. But games are an amazing way to up the level of engagement in your space. Fun is the language of teenagers, and so speak it, get them laughing, get them competing, get them having fun together in your gathering. Another really key element to think about is snacks. I had a meeting with a group of leaders last year, and I invited my wife \n\nNick Clason (05:56):\nTo come be one of the other leaders meeting with these student leaders, I should say, and I asked her, I said, Hey, what's one thing I could do to level this meeting up? What she said, have snacks. When do you go to somebody's house and they don't offer you something to eat or something to drink? Almost never, right? And the same is true in student ministry. Snacks help kind of bring that energy level down a little bit, not energy level, but bring that insecurity level down a little bit. People, their walls are down a little bit. They're willing to engage, come across the table a little bit more when their snacks. I know it sounds crazy. I know it sounds simple. It might even be a budget buster, but maybe consider opening a cafe where people can purchase snacks, maybe put cheap things out. And one thing I've done before is if you do have a cafe, we gave popcorn away for free, but that drove people back to the cafe to buy the drinks. \n\nNick Clason (06:51):\nThere's a reason that bars put peanuts and pretzels out at the table for free because it forces people to buy their drinks. Hey, if you didn't know this, this episode or this channel has a website hybridministry.xyz in every single episode, this is episode. So if you went to hybridministry.xyz slash 0 7 6, we have for you a thing that we do for every single episode. We've done it since episode one, completely free transcripts. That's one of the things that we pay for out of our pocket to serve you and the listener. So if you are listening on a run and you want to go back and hear this, or if you're watching this and you want to take notes, you can go to the website and download a completely free transcript so that you can see everything that we are talking about. Now, element number five of a successful youth gathering is preaching and teaching. \n\nNick Clason (07:45):\nLike I said, we just did an exploring new digital frontiers, and we did a whole episode on how to teach to a TikTok generation. Previously. This generation on websites and social media have an attention span of 8.25 seconds, which is less than the human pet goldfish, right? So how do you teach to a generation like that? How do you keep things interesting while still presenting the meaningful, purposeful, and important truth of the Bible and the truth from God's word? We dove into that. We also gave some ideas about hybrid message enhancements. Things like you version events, things like websites, things like QR codes, things that can just help take the message beyond just the physical meeting space, but you can offer it and extend it and put it in front of your students on social media, on their devices that they're using throughout the rest of the week, but communicate to them then accurately and effectively in the moment using some of these tips and tricks that we talked about in that episode. \n\nNick Clason (08:48):\nBut teaching and preaching is a vitally important part to youth ministry gatherings. Number six, small groups. You may not have small groups in your space, so if you don't, then find a way to let students digest the message a little bit. If you don't have small groups in your space or you have it another night of the week, consider maybe having your students sit around tables. And then you could do a more like master teacher style thing where you teach for a little bit and then you toss out a couple of questions to the tables to let the students interact. Gen Z does not want to be a consumer. They want to be a contributor. So find a way to let your students voices be heard. Find a way to let them talk about it. Maybe you do have small groups for the last 30 minutes in your student ministry gatherings. \n\nNick Clason (09:37):\nHave a guide. I'll right here on the screen, you can see the way that we have our guides set up. We have before, during, and after and after, is aimed at our leaders being pastoral to our students. The before is sort of their prep work with the versus and the big ideas. And then during are the questions that we want them to be asking to lead our students from a silly sort of like drop the water level moment, like, hey, some icebreaker type stuff down all the way to some serious things and ending with the group's ending in prayer. \n\nNick Clason (10:10):\nAnd finally, when your event's over, number seven, what are you going to do about follow-up? What is your ongoing strategy to stay in front of students throughout the week? Because if you have an hour meeting, but you don't ever get to a spot where you are engaging with them in their real life, what about Thursday morning when they wake up after youth group? What about Monday morning when they're on their way to school and they're on the school bus? Why should they think about the things of God that you were talking about last night or yesterday? Why should they care about those things? Which is one of the reasons I think hybrid ministry is so important, and I have this completely free ebook to help you reach and engage the students in their space to engage with the other hours in the week beyond just your program time. \n\nNick Clason (10:54):\nIt's not just physical, it's not just digital, it is hybrid. And so in that ebook, we also point people to a completely free resource called opus.pro. It will help you clip your messages up into small, short form bite-size videos. But what I want to know is that I want to help you guys understand the importance of gatherings and how you can take the physical gathering, how you can take your digital moments, how you can meld those two. Hope you found this video helpful. On the screen is the next video. Be sure to click that. Be sure to subscribe because we at hybrid ministry are making digital discipleship easy, possible and accessible. So as always, and don't forget, stay hybrid.","content_html":"\u003ch3\u003e🔥 [FREE] Social Media Mastery Awaits! Get Your Hands on Our Free One-Month Ebook 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋 Welcome to our YouTube channel \u0026amp; podcast! \u003c/p\u003e\n\n\u003cp\u003e✅ In this comprehensive video, we reveal the key to planning effective and engaging social events for your youth group. From icebreakers and team-building activities to creative theme ideas and logistical tips, we\u0026#39;ve got you covered. \u003c/p\u003e\n\n\u003cp\u003e👐 Discover how to foster a sense of community, encourage meaningful connections, and create a safe and inclusive environment for all participants.\u003c/p\u003e\n\n\u003ch1\u003eYouthGroup #Checklist #EssentialSteps #SuccessfulGathering #YouthMinistry #Youth #Christianity #Church #Community #Leadership #Inspirational #Motivation #Encouragement #Teamwork #FunActivities #Icebreakers #Bonding #Faithbuilding #Engagement #Unity\u003c/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;\u003cstrong\u003e1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/076\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/076\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/4s-vOknIaQI\" rel=\"nofollow\"\u003ehttps://youtu.be/4s-vOknIaQI\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#1 PLANNING\u003c/strong\u003e\u003cbr\u003e\n//BASECAMP\u003cbr\u003e\n\u003ca href=\"https://basecamp.com/\" rel=\"nofollow\"\u003ehttps://basecamp.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PLANNING CENTER SERVICES\u003cbr\u003e\n\u003ca href=\"https://services.planningcenteronline.com/\" rel=\"nofollow\"\u003ehttps://services.planningcenteronline.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GOOGLE DRIVE/DOCS\u003cbr\u003e\n\u003ca href=\"https://drive.google.com\" rel=\"nofollow\"\u003ehttps://drive.google.com\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://https://docs.google.com/\" rel=\"nofollow\"\u003ehttps://https://docs.google.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#2 COMMUNICATE\u003c/strong\u003e\u003cbr\u003e\n//SOCIAL MEDIA MAGIC IN YOUR HANDS\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#3 GAMES\u003c/strong\u003e\u003cbr\u003e\n//DIVE INTO THRILLING GAMES:\u003cbr\u003e\n\u003ca href=\"https://youtu.be/OiBjI9dMxu8?si=YIVFdYh-6KM8nySP\" rel=\"nofollow\"\u003ehttps://youtu.be/OiBjI9dMxu8?si=YIVFdYh-6KM8nySP\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SEAMLESS BLENDING: THE ULTIMATE HYBIRD EVENT\u003cbr\u003e\nEPISODE: \u003ca href=\"https://youtu.be/5ryhkIRyDb4?si=qV6v3-ORrgcmLLtZ\" rel=\"nofollow\"\u003ehttps://youtu.be/5ryhkIRyDb4?si=qV6v3-ORrgcmLLtZ\u003c/a\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//9 BEST DYM RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/dym\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/dym\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#4 SNACKS\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#5 PREACHING \u0026amp; TEACHING\u003c/strong\u003e\u003cbr\u003e\n//TEACHING TO A TIKTOK GENERATION\u003cbr\u003e\n\u003ca href=\"https://youtu.be/iIgEtxPLGBg?si=7tQYGGyW7kCKq9KS\" rel=\"nofollow\"\u003ehttps://youtu.be/iIgEtxPLGBg?si=7tQYGGyW7kCKq9KS\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#6 SMALL GROUPS\u003c/strong\u003e\u003cbr\u003e\n//SAMPLE SMALL GROUP GUIDE\u003cbr\u003e\n\u003ca href=\"https://www.dropbox.com/scl/fi/okmirbzzu6avn0o5knrj3/08_13_2023_RuinSchool_GroupGuide_Week1.pdf?rlkey=ozs2lmz1ewxmehwn89fnqj1u7\u0026dl=0\" rel=\"nofollow\"\u003ehttps://www.dropbox.com/scl/fi/okmirbzzu6avn0o5knrj3/08_13_2023_RuinSchool_GroupGuide_Week1.pdf?rlkey=ozs2lmz1ewxmehwn89fnqj1u7\u0026amp;dl=0\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#7 FOLLOW UP\u003c/strong\u003e\u003cbr\u003e\n//ENGAGE WITH STUDENTS DURING THE WEEK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OPUS.PRO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/TiW4ooQpAvo?si=Ayp7-8W4_QWawi3G\" rel=\"nofollow\"\u003ehttps://youtu.be/TiW4ooQpAvo?si=Ayp7-8W4_QWawi3G\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:44 7 Part Youth Group Checklist\u003cbr\u003e\n00:44-02:50 1) Always Be Planning\u003cbr\u003e\n02:50-04:36 2) Communication\u003cbr\u003e\n04:36-05:47 3) Games\u003cbr\u003e\n05:47-07:37 4) Snacks\u003cbr\u003e\n07:37-08:55 5) Preaching \u0026amp; Teaching\u003cbr\u003e\n08:55-10:09 6) Small Groups\u003cbr\u003e\n10:09-11:35 7) Follow-Up\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\n\u003ca href=\"http://www.rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttp://www.rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nAre you a youth pastor, a youth ministry leader, looking to make your gatherings of people your physical gatherings more intricate and maybe even make \u0026#39;em a little bit more exciting? How do you plan a surefire amazing event? And furthermore, what do you do to hybridize it? Right? My entire strategy in this podcast is to help you take not just your in-person gatherings, but also your digital presence, social media website, and meld those two together so that you can truly have a hybrid ministry. If that\u0026#39;s what you\u0026#39;re looking for, you\u0026#39;re in luck because that is what we\u0026#39;re going to be talking about in this episode today. This is the Hybrid Ministry Show, and we have a seven step framework for the Ultimate Youth Group gathering. Let\u0026#39;s get going. Number one is you need to be planning. Listen, I am a 13 year youth ministry veteran, and I have learned that the hard way over my time in ministry, there have been so many times where I\u0026#39;ve been caught at an event without any plan whatsoever, and I am forced to pivot in the moment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:00):\u003cbr\u003e\nSo it\u0026#39;s not only helped me get a little bit more nimble on my feet, but also it\u0026#39;s forced me to realize the importance of planning. So there are a couple of really good tools. One that works really well for us in our space is a project management tool called Base Camp. It\u0026#39;s quite expensive, but if your church has the budget for it, I recommend at least looking into it, and I\u0026#39;m sure they have a free trial version that you can check out if that\u0026#39;s something you\u0026#39;re interested in. Also, planning Center online, it\u0026#39;s what most people use, especially musicians and such for services and for musicians and disseminating music and stuff like that. But that\u0026#39;s a great place to communicate with your tech person, with anyone else that\u0026#39;s going to be on stage about what the plan is, what the game is. And so I use that every single week to just let everybody know what is to be expected and what\u0026#39;s going to be happening in the actual program of the event. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:48):\u003cbr\u003e\nEvent. And then also just free Google Docs. It\u0026#39;s a shared space. If you\u0026#39;re in a meeting, everyone can have the same Google Doc up. You don\u0026#39;t have to have a whiteboard, you don\u0026#39;t have to be in some conference room. You can do it via Zoom. But Google Docs and Google Drive are both great docs for word processing, but Google Drive for file sharing and file storage, and you can link things via Google Docs, but you can use Base Camp. You can use Planning center services. You can use Google, Google Drive. You can use those to your advantage to get ahead to think ahead about what is going to happen in your youth ministry space. And hey, if you\u0026#39;re watching this video and you\u0026#39;ve found value so far, please consider liking subscribing, maybe even sharing with the friend, because it\u0026#39;s really important that it helps us out a lot, not for us and the accolades, but for the message of hybrid ministry to get out to the world because we believe that teenagers need the gospel and speaking this digital language, this hybrid ministry is their language that they\u0026#39;re used to in this world. So please help us out by liking, subscribing, and sharing. Tip number two is communication. Get the word out. You\u0026#39;ve done the planning. Now people need to know, and I have this \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:58):\u003cbr\u003e\nCompletely free ebook about how to utilize and use social media in your space. Link down below in the description, go check it out. But I believe that social media can be a form of communication as long as you\u0026#39;re not just posting boring, rote, standard static graphics, right? If you use it to the way that social media is meant to be used, one of entertainment, one of fun, short form, vertical based video, I will help you with all of those things in this video. But as you\u0026#39;re communicating, you need to be thinking on three different tracks. As a youth pastor, student, parent leader, there really are three audiences that you\u0026#39;re communicating with. How are you getting the message out to your students? How are you getting the message out to your parents? And then how are you getting the message out to your leaders? And then a fourth kind of pro tip, bonus tip is also over here, the staff that you work with. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:51):\u003cbr\u003e\nAnd some of those might cross. Some parents might be leaders, some staff might be parents and all that type of stuff, but those are your three main audiences. I believe that\u0026#39;s one of the reasons that youth pastors struggle so much with communication is because you may feel as though you have adequately communicated it, and thus you have to your students. But do all the parents know or is the staff aware of how you\u0026#39;re going to be using a different space in the building and then they find you over there and in the kids area because you told the students you\u0026#39;re going to be there, but you didn\u0026#39;t let the other people on staff know. And so you may have some more conflict with that. So as you\u0026#39;re communicating any sort of event that, especially if it\u0026#39;s out of cycle, be asking yourself, how do the students know? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:33):\u003cbr\u003e\nHow do the leaders know? How do the parents know? Another thing is games. We did a deep dive on games in this playlist over here called Exploring New Digital Frontiers, and we talked about where did games come from and why is it a part of youth ministry? I also gave some ideas. Another one of my favorite episodes that we did was me debriefing an event we did called The World\u0026#39;s Greatest Donut. We had tons of games for it, but it was also an amazing hybrid event. And finally, I have a link in the show notes to some of my DYM favorite games. I\u0026#39;ve created several resources that are on Download Youth ministry, and they are dirt cheap, 5, 6, 7 bucks. If you don\u0026#39;t have a membership, even cheaper if you do. So go check some of those out. I love the game. Emoji Phraseology. I love the game. GIF Flashback, and I love the Game Visual, Variance, Voyage. Those are just a few, but I have several on there. But games are an amazing way to up the level of engagement in your space. Fun is the language of teenagers, and so speak it, get them laughing, get them competing, get them having fun together in your gathering. Another really key element to think about is snacks. I had a meeting with a group of leaders last year, and I invited my wife \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:56):\u003cbr\u003e\nTo come be one of the other leaders meeting with these student leaders, I should say, and I asked her, I said, Hey, what\u0026#39;s one thing I could do to level this meeting up? What she said, have snacks. When do you go to somebody\u0026#39;s house and they don\u0026#39;t offer you something to eat or something to drink? Almost never, right? And the same is true in student ministry. Snacks help kind of bring that energy level down a little bit, not energy level, but bring that insecurity level down a little bit. People, their walls are down a little bit. They\u0026#39;re willing to engage, come across the table a little bit more when their snacks. I know it sounds crazy. I know it sounds simple. It might even be a budget buster, but maybe consider opening a cafe where people can purchase snacks, maybe put cheap things out. And one thing I\u0026#39;ve done before is if you do have a cafe, we gave popcorn away for free, but that drove people back to the cafe to buy the drinks. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:51):\u003cbr\u003e\nThere\u0026#39;s a reason that bars put peanuts and pretzels out at the table for free because it forces people to buy their drinks. Hey, if you didn\u0026#39;t know this, this episode or this channel has a website hybridministry.xyz in every single episode, this is episode. So if you went to hybridministry.xyz slash 0 7 6, we have for you a thing that we do for every single episode. We\u0026#39;ve done it since episode one, completely free transcripts. That\u0026#39;s one of the things that we pay for out of our pocket to serve you and the listener. So if you are listening on a run and you want to go back and hear this, or if you\u0026#39;re watching this and you want to take notes, you can go to the website and download a completely free transcript so that you can see everything that we are talking about. Now, element number five of a successful youth gathering is preaching and teaching. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:45):\u003cbr\u003e\nLike I said, we just did an exploring new digital frontiers, and we did a whole episode on how to teach to a TikTok generation. Previously. This generation on websites and social media have an attention span of 8.25 seconds, which is less than the human pet goldfish, right? So how do you teach to a generation like that? How do you keep things interesting while still presenting the meaningful, purposeful, and important truth of the Bible and the truth from God\u0026#39;s word? We dove into that. We also gave some ideas about hybrid message enhancements. Things like you version events, things like websites, things like QR codes, things that can just help take the message beyond just the physical meeting space, but you can offer it and extend it and put it in front of your students on social media, on their devices that they\u0026#39;re using throughout the rest of the week, but communicate to them then accurately and effectively in the moment using some of these tips and tricks that we talked about in that episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:48):\u003cbr\u003e\nBut teaching and preaching is a vitally important part to youth ministry gatherings. Number six, small groups. You may not have small groups in your space, so if you don\u0026#39;t, then find a way to let students digest the message a little bit. If you don\u0026#39;t have small groups in your space or you have it another night of the week, consider maybe having your students sit around tables. And then you could do a more like master teacher style thing where you teach for a little bit and then you toss out a couple of questions to the tables to let the students interact. Gen Z does not want to be a consumer. They want to be a contributor. So find a way to let your students voices be heard. Find a way to let them talk about it. Maybe you do have small groups for the last 30 minutes in your student ministry gatherings. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:37):\u003cbr\u003e\nHave a guide. I\u0026#39;ll right here on the screen, you can see the way that we have our guides set up. We have before, during, and after and after, is aimed at our leaders being pastoral to our students. The before is sort of their prep work with the versus and the big ideas. And then during are the questions that we want them to be asking to lead our students from a silly sort of like drop the water level moment, like, hey, some icebreaker type stuff down all the way to some serious things and ending with the group\u0026#39;s ending in prayer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:10):\u003cbr\u003e\nAnd finally, when your event\u0026#39;s over, number seven, what are you going to do about follow-up? What is your ongoing strategy to stay in front of students throughout the week? Because if you have an hour meeting, but you don\u0026#39;t ever get to a spot where you are engaging with them in their real life, what about Thursday morning when they wake up after youth group? What about Monday morning when they\u0026#39;re on their way to school and they\u0026#39;re on the school bus? Why should they think about the things of God that you were talking about last night or yesterday? Why should they care about those things? Which is one of the reasons I think hybrid ministry is so important, and I have this completely free ebook to help you reach and engage the students in their space to engage with the other hours in the week beyond just your program time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:54):\u003cbr\u003e\nIt\u0026#39;s not just physical, it\u0026#39;s not just digital, it is hybrid. And so in that ebook, we also point people to a completely free resource called opus.pro. It will help you clip your messages up into small, short form bite-size videos. But what I want to know is that I want to help you guys understand the importance of gatherings and how you can take the physical gathering, how you can take your digital moments, how you can meld those two. Hope you found this video helpful. On the screen is the next video. Be sure to click that. Be sure to subscribe because we at hybrid ministry are making digital discipleship easy, possible and accessible. So as always, and don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"✅ In this comprehensive video, we reveal the key to planning effective and engaging social events for your youth group. From icebreakers and team-building activities to creative theme ideas and logistical tips, we've got you covered. ","date_published":"2023-12-21T06:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/54b2f7c4-e2bc-4f19-bd54-12128eeefb1f.mp3","mime_type":"audio/mpeg","size_in_bytes":16727139,"duration_in_seconds":696}]},{"id":"d0c2b9c6-513b-4436-ac23-e864cf29456c","title":"Episode 075: 🤑 Digital Discipleship on a Dime: 5 Budget Friendly Tips","url":"https://www.hybridministry.xyz/075","content_text":"🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n========================================\n\nDESCRIPTION\n👋 Welcome to our YouTube channel \u0026amp; podcast! \n\n🤑 Are you looking to create impactful digital discipleship resources without breaking the bank? Look no further! In this video, we present 5 budget-friendly tips that will help you craft effective resources for your online community. \n\ndigitaldiscipleship #budgetfriendlytips #onadime #youtubetips #digitalministry #christiancontent #churchmedia #faithtech #christianvlogger #technologymatters #christianinfluencers #digitaloutreach #ministrytech #faithonabudget #discipleshipmatters #christiancreators #technologytips #churchcommunication #contentcreationtips #faithonadime #digitalmission\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/075\n\n//YOUTUBE VIDEO\nhttps://youtu.be/WiosrLIifdA\n\n#1 USE FREE STUFF FIRST\n//CANVA\nhttps://youtu.be/g0FQWvKjP_E?si=VW1l2akc9PXTLztT\n\n//HYBRID MESSAGE ENHANCEMENT\nhttps://www.youtube.com/watch?v=iIgEtxPLGBg\u0026amp;t=44s\n\n//YOUVERSION LIVE EVENTS\nhttps://my.bible.com/events\n\n//QR CODES\nhttps://www.qr-code-generator.com/\n\n//FREE EBOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n#2 PRE-FILM YOUR MESSAGES\n//PRE-FILM YOUR MESSAGES:\nhttps://www.youtube.com/watch?v=SDxepdu4iiM\n\n//YOUTUBE GEAR FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n//OPUS.PRO\nhttps://www.opus.pro/?via=a5d361\n\n#3 DON'T REINVENT THE WHEEL\n//CAPCUT\nhttps://www.capcut.com/\n\n//OPUS.PRO\nhttps://www.opus.pro/?via=a5d361\n\n#4 USE SOCIAL MEDIA\n//FREE EBOOK\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n#5 UTILIZE HYBRID EVENTS\n//WORLD'S GREATEST DONUT EVENT GUIDE\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n\n\n🕰️TIMECODES\n00:00-00:19 Budget Friendly Digital Discipleship Tools\n00:19-02:00 Use Free Stuff First!\n02:00-03:36 Pre-Film Your Messages for YouTube\n03:36-04:36 Don't Reinvent the Wheel!\n04:36-07:10 Social Media\n07:10-08:05 Utilize Hybrid Events\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nWell, hey everyone. Welcome back to our channel. We're going to be exploring five budget friendly tips to help you create hybrid resources. Hybrid is when you're not just focusing on the digital aspect of your ministry, not just focusing on the in-person aspect of your ministry, but a melding together of the two. So let's waste no time and dive right in To tip number one, which is use free stuff first. I have all kinds of links in the description under this, but we had an episode where we talked about Canva. Canva will give every church and nonprofit a free pro account. So if you're looking for good graphics, Canva is the best option I believe for that. Another one of my favorite hybrid options is the U version Bible app, and specifically when you're preaching messages, which we just dropped an episode a couple episodes ago about message enhancement, U version events is a place where you can send people to take digital notes, to take next steps to read Bible plans on their own. \n\nNick Clason (00:58):\nAnother one of my all time favorite resources is the Humble QR code. It had a resurgence during covid, but it is a great way when people are in your space to have them scan something and then go ahead and take a next step all based digitally. And hey, listen, I also have a completely free ebook, and this is free for you. It's 40 done for you ideas to help you engage with social media in a custom way. There are a lot of social media programs, resources and graphics out there, but this resource will help you, your volunteers, your students, be the faces and the heroes and those people on your social media platforms. So download that, check it out. We'd love to have you take a look at it. And hey, if you are getting value so far out of this video, I'd love to encourage you to like, subscribe, maybe leave a rating, maybe share it with a friend. \n\nNick Clason (01:49):\nAll of those things really incredibly help not only us get the message out, but more importantly help people understand the mission behind this hybrid experience. Let's move on to tip number two. Tip number two is pre film your messages. Now, I have a video linked right here at the top of the screen called What Every Youth Ministry Needs to Do, and it is my full student ministry recommended strategy. Most churches in America have live streaming capabilities, but most youth ministries do not. If you do them, by all means, you should be live streaming your messages and posting them to YouTube. But in the event that you don't, I recommend sitting down direct to camera and having a pre-filed message moment. You can create a little bit of a set. You can put some plants on screen just like I am right here. You can use a microphone like this. You can use just a little shotgun microphone, and you can do it for less than a hundred dollars. I have a link to that complete blog in my show notes as well. But it's things like a little phone tripod, a little shotgun microphone, and maybe a little ring light just to help get your lighting up a little bit. \n\nNick Clason (02:58):\nAnd boom, you are off to the races. Not only is it going to help you engage with a digital presence on a platform like YouTube, and it's also going to give you the ability to clip those long form clips down to shorter vertical based ones that you can post. I have a link to a free resource called Opus Pro. Link to that in the show notes, a little also teaser on what's coming next. And then finally, it gives you a chance as youth pastor to practice and hear your message before you deliver it live in the room. So pre film your messages, create a presence for you and your youth ministry on YouTube. Tip number three is don't reinvent the wheel, which that's the tip, right? Once you've recorded those videos, sat down direct to camera, either a real camera or a phone or whatever, edit it a little bit. \n\nNick Clason (03:48):\nYou don't have to. You can use a free editor like iMovie, movie maker Canva, a cap cut, not Canva, cap cut, but then drop that long form video into a free AI video, short form creator and I have a link. You can try it out. It's called Opus Pro. It's down in my description, and it will AI generate the best hooks, the best, most relevant places. It can put captions on the screen. It can also give you a little preview of the text of what the video is about so that when someone's dropping into the middle of a long form sermon, they're not confused about what's going on, but use the tools to your advantage. And Opus Pro is free for several hours of recording, and then it's a very nominal feat to keep using it after that, after the first part of the year. \n\nNick Clason (04:36):\nTip number four, use social media. Now, listen, I know sometimes in the youth ministry space, in the church world, social media gets a little bit of a bad rap, and the fact is, there are bad things out there, and so everyone needs to manage it to their own standards, and they need to practice their own walk of holiness in social media. But social media is a completely free tool that you and I have the ability to get on there and borrow space. And it's already where majority of our students are spending their time. In fact, 95% of teenagers admit to using YouTube. My kids are seven and five and they watch YouTube. It is just a part of the fabric of what we do, so be on those platforms. And the good news is that social media, short form, vertical based video is still king, and you can do that on all four platforms, YouTube, Facebook, Instagram, and TikTok. Facebook's iffy if you want to use it, but it's really easy to link it to your Instagram account, and so therefore you can just kind of get a two for one on that one. But use social media, and once again, like I said, free ebook will help you get started on that. It will take the film, your messages strategy, and then the clips from that along with some other fun content. And boom, you're off to the races. Listen, I posted a video, \n\nNick Clason (05:56):\nOne of favorite styles not too long ago. We draft things, and so it's like one person makes a pick when another person makes a pick and one person makes a pick, another person makes a pick, and it was called Drafting Blue Characters. And I had my boss, Darren do it, and he's colorblind, and it was really hilarious because he actually picked Vision, the red guy from Avengers, that's his number two pick, but that on Instagram got something like 13,000 views, and it wasn't a serious clip, right? But we gained a lot of followers and got a lot of engagement on our account as a result of that. So then now hopefully those people who have engaged with our account at that level on a more fun level will then also pay attention to some of the sermon clips that we post, which I posted one recently, and it got over a thousand, 2000 views. \n\nNick Clason (06:42):\nAnd then hopefully if they're engaging with that, then maybe they'll take a next step from there over to our YouTube channel to watch a full message. And then once they're on, they're encouraged, promoted to click the link down the description to take some sort of next step to let us know what their next step might be. You see, that's why I do the silly to narrow it down to the serious, to narrow it down to the long form, to narrow it down to them taking a next step where we can engage with them in a relationship with Jesus. Tip number five is utilize hybrid events. I have a link in the description again for a free event guide of one. I just did. I posted episode not too long ago called The World's Greatest Donut. It is one of my all time favorite hybrid events. \n\nNick Clason (07:26):\nIt utilizes outreach, it utilizes games, and it utilizes social media to create a perfect hybrid event for you, your church, and your student ministry. But it's just a great opportunity to lean into the hybridness, not just digital, not just physical of your student ministry and of your space. Well, everyone, I hope that these five tips were helpful for you to create amazing digital discipleship, amazing hybrid moments in your student ministry. We are here to help make hybrid easy, to make discipleship more accessible for your students. Won't click the link right here on the screen to watch the next video, but we will talk with you next time.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋 Welcome to our YouTube channel \u0026amp; podcast! \u003c/p\u003e\n\n\u003cp\u003e🤑 Are you looking to create impactful digital discipleship resources without breaking the bank? Look no further! In this video, we present 5 budget-friendly tips that will help you craft effective resources for your online community. \u003c/p\u003e\n\n\u003ch1\u003edigitaldiscipleship #budgetfriendlytips #onadime #youtubetips #digitalministry #christiancontent #churchmedia #faithtech #christianvlogger #technologymatters #christianinfluencers #digitaloutreach #ministrytech #faithonabudget #discipleshipmatters #christiancreators #technologytips #churchcommunication #contentcreationtips #faithonadime #digitalmission\u003c/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/075\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/075\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/WiosrLIifdA\" rel=\"nofollow\"\u003ehttps://youtu.be/WiosrLIifdA\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#1 USE FREE STUFF FIRST\u003c/strong\u003e\u003cbr\u003e\n//CANVA\u003cbr\u003e\n\u003ca href=\"https://youtu.be/g0FQWvKjP_E?si=VW1l2akc9PXTLztT\" rel=\"nofollow\"\u003ehttps://youtu.be/g0FQWvKjP_E?si=VW1l2akc9PXTLztT\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//HYBRID MESSAGE ENHANCEMENT\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=iIgEtxPLGBg\u0026t=44s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=iIgEtxPLGBg\u0026amp;t=44s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUVERSION LIVE EVENTS\u003cbr\u003e\n\u003ca href=\"https://my.bible.com/events\" rel=\"nofollow\"\u003ehttps://my.bible.com/events\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//QR CODES\u003cbr\u003e\n\u003ca href=\"https://www.qr-code-generator.com/\" rel=\"nofollow\"\u003ehttps://www.qr-code-generator.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FREE EBOOK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#2 PRE-FILM YOUR MESSAGES\u003c/strong\u003e\u003cbr\u003e\n//PRE-FILM YOUR MESSAGES:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=SDxepdu4iiM\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=SDxepdu4iiM\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE GEAR FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OPUS.PRO\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#3 DON\u0026#39;T REINVENT THE WHEEL\u003c/strong\u003e\u003cbr\u003e\n//CAPCUT\u003cbr\u003e\n\u003ca href=\"https://www.capcut.com/\" rel=\"nofollow\"\u003ehttps://www.capcut.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//OPUS.PRO\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#4 USE SOCIAL MEDIA\u003c/strong\u003e\u003cbr\u003e\n//FREE EBOOK\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e#5 UTILIZE HYBRID EVENTS\u003c/strong\u003e\u003cbr\u003e\n//WORLD\u0026#39;S GREATEST DONUT EVENT GUIDE\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:19 Budget Friendly Digital Discipleship Tools\u003cbr\u003e\n00:19-02:00 Use Free Stuff First!\u003cbr\u003e\n02:00-03:36 Pre-Film Your Messages for YouTube\u003cbr\u003e\n03:36-04:36 Don\u0026#39;t Reinvent the Wheel!\u003cbr\u003e\n04:36-07:10 Social Media\u003cbr\u003e\n07:10-08:05 Utilize Hybrid Events\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nWell, hey everyone. Welcome back to our channel. We\u0026#39;re going to be exploring five budget friendly tips to help you create hybrid resources. Hybrid is when you\u0026#39;re not just focusing on the digital aspect of your ministry, not just focusing on the in-person aspect of your ministry, but a melding together of the two. So let\u0026#39;s waste no time and dive right in To tip number one, which is use free stuff first. I have all kinds of links in the description under this, but we had an episode where we talked about Canva. Canva will give every church and nonprofit a free pro account. So if you\u0026#39;re looking for good graphics, Canva is the best option I believe for that. Another one of my favorite hybrid options is the U version Bible app, and specifically when you\u0026#39;re preaching messages, which we just dropped an episode a couple episodes ago about message enhancement, U version events is a place where you can send people to take digital notes, to take next steps to read Bible plans on their own. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:58):\u003cbr\u003e\nAnother one of my all time favorite resources is the Humble QR code. It had a resurgence during covid, but it is a great way when people are in your space to have them scan something and then go ahead and take a next step all based digitally. And hey, listen, I also have a completely free ebook, and this is free for you. It\u0026#39;s 40 done for you ideas to help you engage with social media in a custom way. There are a lot of social media programs, resources and graphics out there, but this resource will help you, your volunteers, your students, be the faces and the heroes and those people on your social media platforms. So download that, check it out. We\u0026#39;d love to have you take a look at it. And hey, if you are getting value so far out of this video, I\u0026#39;d love to encourage you to like, subscribe, maybe leave a rating, maybe share it with a friend. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:49):\u003cbr\u003e\nAll of those things really incredibly help not only us get the message out, but more importantly help people understand the mission behind this hybrid experience. Let\u0026#39;s move on to tip number two. Tip number two is pre film your messages. Now, I have a video linked right here at the top of the screen called What Every Youth Ministry Needs to Do, and it is my full student ministry recommended strategy. Most churches in America have live streaming capabilities, but most youth ministries do not. If you do them, by all means, you should be live streaming your messages and posting them to YouTube. But in the event that you don\u0026#39;t, I recommend sitting down direct to camera and having a pre-filed message moment. You can create a little bit of a set. You can put some plants on screen just like I am right here. You can use a microphone like this. You can use just a little shotgun microphone, and you can do it for less than a hundred dollars. I have a link to that complete blog in my show notes as well. But it\u0026#39;s things like a little phone tripod, a little shotgun microphone, and maybe a little ring light just to help get your lighting up a little bit. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:58):\u003cbr\u003e\nAnd boom, you are off to the races. Not only is it going to help you engage with a digital presence on a platform like YouTube, and it\u0026#39;s also going to give you the ability to clip those long form clips down to shorter vertical based ones that you can post. I have a link to a free resource called Opus Pro. Link to that in the show notes, a little also teaser on what\u0026#39;s coming next. And then finally, it gives you a chance as youth pastor to practice and hear your message before you deliver it live in the room. So pre film your messages, create a presence for you and your youth ministry on YouTube. Tip number three is don\u0026#39;t reinvent the wheel, which that\u0026#39;s the tip, right? Once you\u0026#39;ve recorded those videos, sat down direct to camera, either a real camera or a phone or whatever, edit it a little bit. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:48):\u003cbr\u003e\nYou don\u0026#39;t have to. You can use a free editor like iMovie, movie maker Canva, a cap cut, not Canva, cap cut, but then drop that long form video into a free AI video, short form creator and I have a link. You can try it out. It\u0026#39;s called Opus Pro. It\u0026#39;s down in my description, and it will AI generate the best hooks, the best, most relevant places. It can put captions on the screen. It can also give you a little preview of the text of what the video is about so that when someone\u0026#39;s dropping into the middle of a long form sermon, they\u0026#39;re not confused about what\u0026#39;s going on, but use the tools to your advantage. And Opus Pro is free for several hours of recording, and then it\u0026#39;s a very nominal feat to keep using it after that, after the first part of the year. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:36):\u003cbr\u003e\nTip number four, use social media. Now, listen, I know sometimes in the youth ministry space, in the church world, social media gets a little bit of a bad rap, and the fact is, there are bad things out there, and so everyone needs to manage it to their own standards, and they need to practice their own walk of holiness in social media. But social media is a completely free tool that you and I have the ability to get on there and borrow space. And it\u0026#39;s already where majority of our students are spending their time. In fact, 95% of teenagers admit to using YouTube. My kids are seven and five and they watch YouTube. It is just a part of the fabric of what we do, so be on those platforms. And the good news is that social media, short form, vertical based video is still king, and you can do that on all four platforms, YouTube, Facebook, Instagram, and TikTok. Facebook\u0026#39;s iffy if you want to use it, but it\u0026#39;s really easy to link it to your Instagram account, and so therefore you can just kind of get a two for one on that one. But use social media, and once again, like I said, free ebook will help you get started on that. It will take the film, your messages strategy, and then the clips from that along with some other fun content. And boom, you\u0026#39;re off to the races. Listen, I posted a video, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:56):\u003cbr\u003e\nOne of favorite styles not too long ago. We draft things, and so it\u0026#39;s like one person makes a pick when another person makes a pick and one person makes a pick, another person makes a pick, and it was called Drafting Blue Characters. And I had my boss, Darren do it, and he\u0026#39;s colorblind, and it was really hilarious because he actually picked Vision, the red guy from Avengers, that\u0026#39;s his number two pick, but that on Instagram got something like 13,000 views, and it wasn\u0026#39;t a serious clip, right? But we gained a lot of followers and got a lot of engagement on our account as a result of that. So then now hopefully those people who have engaged with our account at that level on a more fun level will then also pay attention to some of the sermon clips that we post, which I posted one recently, and it got over a thousand, 2000 views. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:42):\u003cbr\u003e\nAnd then hopefully if they\u0026#39;re engaging with that, then maybe they\u0026#39;ll take a next step from there over to our YouTube channel to watch a full message. And then once they\u0026#39;re on, they\u0026#39;re encouraged, promoted to click the link down the description to take some sort of next step to let us know what their next step might be. You see, that\u0026#39;s why I do the silly to narrow it down to the serious, to narrow it down to the long form, to narrow it down to them taking a next step where we can engage with them in a relationship with Jesus. Tip number five is utilize hybrid events. I have a link in the description again for a free event guide of one. I just did. I posted episode not too long ago called The World\u0026#39;s Greatest Donut. It is one of my all time favorite hybrid events. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:26):\u003cbr\u003e\nIt utilizes outreach, it utilizes games, and it utilizes social media to create a perfect hybrid event for you, your church, and your student ministry. But it\u0026#39;s just a great opportunity to lean into the hybridness, not just digital, not just physical of your student ministry and of your space. Well, everyone, I hope that these five tips were helpful for you to create amazing digital discipleship, amazing hybrid moments in your student ministry. We are here to help make hybrid easy, to make discipleship more accessible for your students. Won\u0026#39;t click the link right here on the screen to watch the next video, but we will talk with you next time.\u003c/p\u003e","summary":"Are you looking to create impactful digital discipleship resources without breaking the bank? Look no further! In this video, we present 5 budget-friendly tips that will help you craft effective resources for your online community. ","date_published":"2023-12-14T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/d0c2b9c6-513b-4436-ac23-e864cf29456c.mp3","mime_type":"audio/mpeg","size_in_bytes":13232025,"duration_in_seconds":485}]},{"id":"4a8a8738-f05e-4a6c-ae6c-8a8f146ed7fd","title":"Episode 074: 🎅 The Ultimate (and FREE!) Youth Ministry Christmas Party Guide ","url":"https://www.hybridministry.xyz/074","content_text":"🔥SURE FIRE RESOURCES TO LEVEL UP YOUR YOUTH MINISTRY 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n========================================\n\nDESCRIPTION\n👋 Welcome to the ultimate Youth Ministry Christmas Party Guide! In this video, we are here to help you spread joy and jingle bells with our fantastic party ideas, all while staying within your budget because it's completely FREE! 🎅🎉🔔\n\n🔗 In this special collaboration episode we are working together with Erik \"w/a K\" Williams and his YouTube Channel \"Practical Youth Minsitry Tips.\" Because two are better than one, we put our heads together and created the Ultimate Christmas party!\n\nGo Follow Erik's YouTube channel: https://www.youtube.com/@practicalyouthministrytips\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/074\n\n🎅 \"The Ultimate (and FREE!) Christmas Party Gude\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\nPRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips\n\n//Full YouTube Video\nhttps://youtu.be/ZvGJHkwDe0w?si=Jj25Sapo8xk-Xqb-\n\n//YM360 CLAW MACHINE\nhttps://youthministry360.com/products/claw-machine\n\n//4K DOWNLOADER\nhttps://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\n\n//EMOJI PHRASEOLOGY VOLUMES ON DYM\nhttps://www.downloadyouthministry.com/search?q=emoji+phraseology\u0026amp;search-button=\u0026amp;lang=null\n\n\n\n🕰️TIMECODES\n00:00-01:10 Intro\n01:10-04:34 Christmas Music before or After Thanksgiving?\n04:34- 14:16 Setting up the atmosphere for maximum Student Ministry Impact\n14:16-20:06 The Best Time to Do a Giveaway!\n20:06-24:31 A FREE Game (link in description!)\n24:31-28:09 Minute to Win It Christmas Games\n28:09-31:07 When should you do active games in the scope of a youth ministry program?\n31:0-7-37:47 The Best Youth Ministry White Elephant\n37:47-40:38 The Controversial Decision of Including a Message during an Outreach Event\n40:38-42:59 Another FREE Giveaway of Nick’s Best Selling Game!\n42:59-47:06 Wrap Up the Christmas Party with a bang!\n\n47:06-48:44 Go Follow Erik!\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nWhat is up Friends In this episode, myself and a friend of mine, Eric with AK linked to his YouTube channel down below in the description, did a collaborative episode where we both put together a programming guide as well as a bunch of free resources. So in the link in the description will be a 90 minute Christmas Youth Ministry program event. Go grab it, go use it, whatever elements of it you can. We got graphics, we got games, we got the full run sheet, we got sidekick files from download, youth ministry, whatever you need. But don't forget, listen, the whole goal of this is I want you to have all the things that you need to make an amazing Christmas event. After this, we are going to dive into a little bit more of a explainer episode where we talk through the vision and the strategy and the reasons why we set the events up the way that we do. Make sure you like, make sure you subscribe. Hit the notification bell so that you know about other episodes like this that are going to drop. We're also, no doubt going to offer tons of free stuff. Don't forget, and as always, stay hybrid. Enjoy the episode. \n\nNick Clason (01:10):\nWell, what's up everybody? Welcome to this kind of collaborative show. I'm Nick Clayson, this is Eric, and we wanted to give you guys a completely done for you Christmas event and so we're going to talk through that, but before we do, we got to get really important business out of the way. Eric, what is the best Christmas movie in your estimation? \n\nErik \"w/a k\" Williams (01:33):\nSo I love Christmas and I'm nothing Christmas before the day after Thanksgiving guy, \n\nNick Clason (01:40):\nYou're a holiday purist. \n\nErik \"w/a k\" Williams (01:42):\nWe battle about that because I'm like, Thanksgiving needs its time, right? Because I think it takes away some of the specialness that that's why Christmas songs, it's like a month and a few days. So the first movie we watch, it used to be Miracle on 34th Street, but now the first movie we watch is Elf. \n\nNick Clason (02:00):\nOkay. Yeah. \n\nErik \"w/a k\" Williams (02:02):\nSometimes after Thanksgiving dinner, but usually in the morning after we watch the Macy's Day Thanksgiving parade. \n\nNick Clason (02:08):\nDid you know that Elf is turning 20 this year? \n\nErik \"w/a k\" Williams (02:11):\nYes. I just saw that. I'm like 20 years Actually when I saw that post I was like, I got to look that up. It was 2003. \n\nNick Clason (02:19):\nI'm so old man. I was in middle school. I was in middle school. \n\nErik \"w/a k\" Williams (02:23):\nI couldn't believe it. \n\nNick Clason (02:24):\nYeah, wild times. \n\nErik \"w/a k\" Williams (02:25):\nEight years maybe. \n\nNick Clason (02:28):\nYeah, elf. Yeah, elf was also a fave for sure, but one that my family always watched on Christmas Eve was jingle all the way. So the Turbo Man one, I just think it's so funny Arnold Schwarzenegger, it's a little niche and people don't get it and vibe with me as much on it, but I think it's hilarious. I think The Postman is super funny and in my family our stuff's already up. We've decorated day after Halloween, we were on it. We're already watching our little family Christmas movies, so we're the \n\nErik \"w/a k\" Williams (03:05):\nOpposite of you. I joke California's against a law to play Christmas music before the day after Thanksgiving. People, are you serious? And then I just leave it. I don't answer. \n\nNick Clason (03:13):\nYeah, I look it up. People link in the show notes. Well, hey, we both each wherever you are. If you're on Eric's platform, mine, whatever, we have a free download and we got a few resources in there, a few graphics and also just a here's a Christmas event for you. So if you're anything like me, you maybe are like, oh snap Christmas is coming and it's time to get an event on the calendar. You don't need to think this is done for you. Literally plug and play everything from games, icebreakers, messages. But what we wanted to do in this episode was talk through a little bit, not just like here's the what, but a little bit more of the why. So we're going to put the run sheet, at least I will on screen so you guys can see it. But as we walk through it, let's just chat through the strategy. Why is this thing there? Why is that thing, whatever? So Eric, you took the first kind of rough draft of this, so why don't you share your philosophy of why things are set up the way they're set up on this? \n\nErik \"w/a k\" Williams (04:16):\nYeah, no, that's great. So I love having something to give me a guardrail of the here's what we're doing and then giving all of the, anybody who's involved in running the event give a copy of the run sheet so that everybody knows who's doing what and on there it says people, we don't have names on there. That's for you to put in there. We'll leave those things blank so you can place in who's doing what for each of those things. Then when the time comes for somebody to be up, they're ready. And one of the things I think is really important, the person who is the host for the specific thing should also have somebody who brings out whether it's the table with the game on it or the prizes or whatever it is, so that they don't have to worry about that all they're doing is worrying about their job of running that segment of the evening. And I think one of the \n\nNick Clason (05:12):\nThings, lemme stop you right there on that. Do you have volunteers do that? Do you have people as a member of the production team, like I'm talking Carrie, the supplies and props out to the table. How have you navigated that in your time of being a youth pastor? \n\nErik \"w/a k\" Williams (05:29):\nSo a couple of different ways. One for sure volunteers. We do a volunteer meeting every month and we do three things in this. This is like side note, but we do encouragement, we do training and we do planning. And so the encouragement's usually wrapped around a meal. Then the training is whatever the topic is that we want to help them to equip them to be better at volunteers and then planning. So when we do the planning for the Christmas party, we will talk about all of the things that we're going to do. That's where we brainstorm ideas, we put that together, that's where we decide who's going to be the host for the game and then who's bringing the table out. I love doing minute to win it games. So there's somebody who needs to come and bring that table out and then take it off. So I've had volunteers do it, we've had student leadership students do that, and then in those times where there's been a production team, I give that to whoever's overproduction to take care of worrying about those things. So the people who are doing the actual segment just worry about their part. \n\nNick Clason (06:36):\nYeah, that's good. So in practicality, you may have your Christmas or your December meeting, I'm sorry, earlier right than two, three weeks earlier. Do people remember that? Do you have another touch base night of how does that work? \n\nErik \"w/a k\" Williams (06:53):\nYeah, so we'll have a touch base. Usually it'll be, we typically will do our midweek is where we do our event. So on Sunday we'll do a 15 minute connect after church, Hey, here's a touch base, be there. I try to have all of volunteers in hour early because students tend to show up about a half hour before an event starts. Even though we say doors open at this time, they're there at least a half hour early \n\nNick Clason (07:19):\nVolunteers and you're always kids locked out, right? \n\nErik \"w/a k\" Williams (07:20):\nExactly. Try to have them ready beforehand and we do a quick, okay, here's our queue, here's our queue, here's our queue. This is where all the things are. I've laid them all out for them and some volunteers aren't working and have the ability to come in at any time of day, grab those leaders and say, Hey, can you come in four hours early and help me set up all the tables? All the everything. So \n\nNick Clason (07:47):\nYeah, love it. So then let's dive into it then. So right off the bat we have the element is pre-service. We need some Spotify playlists, so we got that in there clickable. You guys can go ahead and grab it. Tell me what you're trying to create in this environment. What are we looking for here? \n\nErik \"w/a k\" Williams (08:07):\nSo in this spot, what I want is for it to feel Christmassy, right? Like build excitement. There's Christmas music playing in the background. Sometimes on the screens I'll have for the earlier portion of the pre-service, I'll have a Christmas movie. Now I'm really careful with Christmas movies or any movies for that matter because I show something that maybe I'm not showing the moment that there is something that could tend to be inappropriate or whatever. \n\nNick Clason (08:39):\nBut \n\nErik \"w/a k\" Williams (08:39):\nI'm really careful because students will go home and go, Hey, we watch this at church, can we watch it at home? And then they watch it at home and there's this moment I'm like, oh, I didn't even think about that moment. So I'm really careful, but sometimes I have that in the background and then I love doing a hot cocoa bar during pre-session and not during the event. I mean they can go back, but the event is so packed with stuff like taking a 20 minute break to go create hot cocoa, feels like I've got all these things I want to do, but now we're doing this. So that kind of builds this atmosphere of like, okay, not only is there music, there's a movie on the background, but I can make hot cocoa and I've got all sorts of fun stuff that chocolate spoons and whipped cream and sprinkles and all that stuff. I think it builds something to the feel of what that night's going to be and I think building an environment, a feeling to an environment is important. \n\nNick Clason (09:40):\nOne of my favorite hacks to steal from the name of your show is I like doing a pre-roll that has announcements and this is for Christmas party. I made just something a little bit different, but just on an ongoing regular basis and as opposed to a lot of times you'll see you can go on DYM and get millions of five minute countdowns. I don't like playing a five minute countdown. What I actually like to do is to just take a five minute timer and put it over top of my looping announcements because at our church we do that in big service where a five minute countdown comes on, all the looping announcements now are gone. So only people that showed up early enough to see them, they're the people that already know what's going on anyway. It's the people that are walking in late or as it's about to start that still need it. So that's one of my favorite pre-service hacks, pre-service countdowns, but you can do whatever you guys want. Like we said, there's a million different options out there. DYM you can grab for just a few bucks, Christmas countdowns, whatever. So anything else before we get to our welcome and our host on stage and just talking through what we want out of them, \n\nErik \"w/a k\" Williams (10:54):\nWe can see that on the run sheet under people like greeters, check in, first time guest team, put your friendliest people. I think this should be for every time you meet, put your friendliest people at the doors, right? Students and adults, get them there. High fiving students, I think that's really important that they're smiling, they're dressed in their Christmas gear and it's because when somebody comes for the first time, they're not necessarily mentally going through a checklist, but without even knowing it, they're going through a checklist. Do I like what I'm seeing? Do I feel invited? Do I feel welcome? Does it feel fun? And if I had a volunteer one time actually, I was volunteering at this church and they had a volunteer that was like Mr. Grumpy Pants, super nice guy, discipleship, all that, but for front he'd be sarcastic like, oh, glad you finally came back. I'm like, you don't want that guy at the front, put that guy back, have him sell snacks or whatever. But yeah, \n\nNick Clason (12:01):\nThat's not the \n\nErik \"w/a k\" Williams (12:01):\nGuy. But then the first time guest team, having somebody that's getting their information, this is for another episode, but giving them a gift bag at the end of the night that has some of your information in there or whatever and is charge of follow-up. Their role is to make that first time guest. If they're not coming with a friend, somebody they just showed up, they get them connected to somebody in their grade. I think that's super, super important. Again, it's all about environment, making an environment that's friendly and welcoming. Atmosphere. \n\nNick Clason (12:37):\nYeah, I mean just listen, think about it. If you go to someone's house a couple of weeks ago we went to a neighbor's house for Halloween before trick or treating and they weren't ready. They're getting stuff cooked up in the kitchen and creating everything for the gathering of people. That's one environment versus I was just telling you before we hit record, we're in a summit. Our church has a bunch of church planters, so they bring people from all across the world here one time a year and that's going on right now on the other side of our campus. And every time I've walked in there, they've had a gift bag for me or this giant box of swag that I just walked over here with. They thought about us. They thought about the fact that we were going to be there. So compare Halloween when it's kind of frantic and the house is still kind of messy and they're getting ready versus a gift bag and people there at the doors to greet you. Those are both real things and real parties that happened, but one makes you feel like a million bucks and one makes you feel like you're mildly inconvenient for being there. So you know how that typically \n\nErik \"w/a k\" Williams (13:53):\nFeels. Typically when you invite somebody into your home, you're greeting them at the door and then you're engaged in conversation during the whole time you're together and you greet them at the door, you see them out. You actually often will go outside and wave to them as they drive away. I think we should take that and employ that into our ministries. \n\nNick Clason (14:13):\nYeah. Yeah. Hospitality a hundred percent. So all right, sweet. So have awesome greeters crush it. Also, like you said, this is another episode for another day, but capture people's information and do something about it. Follow up with them, have a gift bag, send 'em a postcard, send 'em a text, whatever the case might be, but have some sort of intentional follow up strategy. Again, we won't dive into that in the Christmas episode, so now we're at the welcome. What are you envisioning as you put this run sheet together happening at the welcome of this Christmas? \n\nErik \"w/a k\" Williams (14:51):\nSo at the welcome, again, you want to put friendly faces, enthusiastic people, whether it's you or I like having, if you have the ability, if you have the leadership, if you get enough people to have one guy and one girl leading, just something about that balance I think is really good. And being able to feed off each other instead of just being one person. It can't happen all the time, I get that. But if you have the ability, even if it's a student that's being a counterpart, I think is really important. And then immediately do a giveaway and DYM, if you're DYM person and you have sidekick, you can also get sidekicks separately if you don't want to pay the full 25 bucks a month or whatever it is. \n\nNick Clason (15:37):\nBut which side note, neither of us get any sort of kickback from this, but it is worth it. It is. \n\nErik \"w/a k\" Williams (15:44):\nSomehow they're like, yeah, we don't do affiliate programs. They're like, okay, it's worth asking. Yeah, we don't get anything but their sidekick, they have this name generator where you plug into names of students as they check in, you get their names and then you put it and it'll go through, you'll see your name and then you just have somebody yell, stop, and then they click stop and that person wins. You can also do it with raffle if you want to where you have two of the same number, they keep one, you put one in the bucket or whatever. That works as well. But I like the idea of giving something away in the first few minutes because \n\nNick Clason (16:18):\nIt's like off the top, \n\nErik \"w/a k\" Williams (16:20):\nI can win something right now. And those who came late miss out on some of that stuff and they're like, oh, maybe I'll think about the future, \n\nNick Clason (16:28):\nWhich, here's the hack, right? So in our context, I had the lady who oversees our database, which is what's a LinkedIn with our check-in system. So she created a search for me. So anytime anyone checks in within the last day, it'll give me their name. So as opposed, right to me, getting a full mailing list of all of our students and putting their names in People Picker, then it's like, oh, that guy's not here. He didn't come. Right? That's kind of a wmp wmp moment. When you get an actual dynamic list, which most check-in systems, whether you're using CCB or the Rock or Rome or whatever, will have some way for you to run a report that you can get an actual dynamic list of the students there or just grab a super volunteer who takes the spreadsheet. But if you're doing it off the top, like you said Eric, you got to think through that ahead of time. \n\nNick Clason (17:26):\nWho's going to grab this sheet? How many minutes before it actually starts? If it's a few minutes before it starts, you're still probably going to miss a few kids who are checking in after you input the names or whatever. But being able to produce that right off the top, I think also shows a level of just polish and professionalism and also like, Hey, we thought about you being here. We got a plan to give something away and it's right now and look at how we were able to get it in this computer, which the kids don't think about it, but if it doesn't work or if it's janky or if you're waiting until the end because you're waiting for all the names, they may notice that they're probably not going to notice like, wow, how'd they get all these names in here? Kids, kids don't usually pay attention to stuff like that, but it does communicate something. It's \n\nErik \"w/a k\" Williams (18:10):\nFunny you say that. They don't really pay attention to that, but when it's missing, when parents pick up their kids, they ask two questions, how was it tonight? And did you have fun? Yeah. Now if they're coming from a Sunday morning or a service, it's like, how was it and what'd you learn? But the fun part, they're going to talk about whether they have fun. I saw my name, I didn't win, but they may actually talk about that. I know that I've watched Doug and Josh from Download Youth Ministry have done giveaways live on screen, and I've seen my name come up across because mine stands out. I always put with AK Eric with AK in there, but we see our names even if it's just it's super fast. Here's another hack. If you don't want to download that, if you don't want to pay for that wheel of names, dot com is a freebie now it's got some advertisements around it or whatever, but it's just a website and you can plug in people's names and you can shuffle it and all that stuff. It's free. And I've used that a few times over the years as well. Super, super simple and really easy. \n\nNick Clason (19:25):\nYeah, something about hype, something about fun and something about giveaway, whatever it is. The first five minutes, we're keeping it light. We're letting 'em know we thought about 'em and now we're moving on into actual stuff, actual content. Is there anything else we missed with the welcome before we move \n\nErik \"w/a k\" Williams (19:43):\nOn? If you've got an announcement you want to hit, I would do that at the end of the time as well. So that's where they'll remember it, but you want to invite them. I love inviting people from a party to a party like, Hey, it's next month or fall, winter retreats coming, it's in January, whatever. Give those cards out at the end, but talk about it in the front end. So then we're jumping into our first game, \n\nNick Clason (20:09):\nWhich \n\nErik \"w/a k\" Williams (20:10):\nYou've got some games you're giving free to our viewers today. \n\nNick Clason (20:15):\nYeah, absolutely. So two different games. I'm going to be giving away both of them on DYM for a few bucks, but for you, if you click the link in the download free, free for you, whichever one of our videos you're clicking on this first one here is called Who or What is on the screen. So think catchphrase, right? It's literally like there's a clue and a timer and you have to get it figured out. You can do this however many different ways you want. You can pull up a contestant, which if you wanted to do name picker again to grab a few contestants, you can do that. Sometimes I like to let a game, another game, create my contestants. So I might do some sort of trivia game or first person to answer this question, first person to bring me this thing because they do that, they're a contestant or whatever. \n\nNick Clason (21:05):\nYou can get a contestant on stage. You can also just in our environment, we do tables. I'm a huge fan of round tables, and so that would be a way that you could play this game where every table you're playing this game, and so anyway, counts down 3, 2, 1, boom. Something shows up on the screen and you got to countdown timer and one person has to try and guess what is on the screen, who or what is on the screen? That's the whole point of the game. And here's a little pro tip. If it's getting boring or if it's getting, people are getting it quickly, you can kind of build in. If you use pro presenter, you can make the time go quicker. So you can play that 1.5 or two times speed to increase the difficulty as you get to the end, which is another one of my favorite ways to build a game, start it off with a couple softballs, and then at the end crank up the difficulty so that it's borderline impossible. I hate when you get to the end of the game and everyone got all 10 questions or is super boring, super easy. So I'm always trying to go from easy to difficult. So one way to even take it up, another level is in your pre-programming or in putting in the computer, you can make the speed go quicker, make it more challenging, make it more difficult. The last few questions. So \n\nNick Clason (22:24):\nSuper fun game. \n\nErik \"w/a k\" Williams (22:24):\nThere's a number of ways I like the idea of giving away a prize, and it could be to one student. If you're bringing a couple of people up front and the person who gets the most, I also like what you said, having tables and having that at each table. You can make it simple. Then if they get it right, they get a candy cane \n\nNick Clason (22:42):\nEasy. \n\nErik \"w/a k\" Williams (22:43):\nBut if you're just having a few upfront, there's a number of ways I use a spin that wheel thing for giveaways from Sidekick on DYM, or you can also use the wheel of names. There's a great resource on YM 360 that it's the claw machine and it grabs. You can get students' heads, but you can also do prizes. Yeah, it's awesome. \n\nNick Clason (23:08):\nYeah, \n\nErik \"w/a k\" Williams (23:09):\nThere's lots of ways you can give away prizes, but if it is at tables, you can just do can canes, and that's cheap, \n\nNick Clason (23:14):\nAll kinds of different ways to adapt it, but it's a Christmas based kind of guessing game, and the strategy behind it is let's get kids laughing, let's get kids interacting. Let's not make it about what's upfront, or even if it is, it's fun upfront, not pay attention upfront. Get these kids, and I heard someone once say, fun is the currency of teenagers, so let's lock into that and just create some fun moments. And then beyond that, I would say too, Nick, \n\nErik \"w/a k\" Williams (23:46):\nOh, go ahead. Kind of a pro tip. If it feels like it's dragging, you don't have to do all of the questions. \n\nNick Clason (23:53):\nYes, bro. I can't tell you the last time I did all of the questions. In any game, I am out of that thing faster than you can think. And it's not speed, right? I'm not done with it in two minutes. If you got good hosts, they're feeling it out. They're playing off the crowd, they're pulling people up, they're kicking people off, and they can get through five questions in 10, 15 minutes as opposed to just, all right, next one. All right, next one. All right, next one. That's very rote. That's very boring. So you got to know how to make the screen game kind of come to life. \n\nErik \"w/a k\" Williams (24:27):\nYeah. \n\nErik \"w/a k\" Williams (24:29):\nAlright, next on the list, we put down minute to win it games, and if you don't know what that is, just go on YouTube and search minute to win it. Christmas games, you're going to get a bevy of games. I mean one of my favorites is where you, I forget the name of it, but you take a tissue box, pull out all the tissues, and then you put jingle bells inside, you put bells inside of it and then poke a hole to use a, what's the word for Christmas wrap? But you put a ribbon, thank you. Oh yeah, \n\nNick Clason (25:03):\nYeah. Use \n\nErik \"w/a k\" Williams (25:04):\nRibbon as the rope that goes around, you tie it around your waist and then it's shaking. You're just kind of jumping and shaking, trying first want to get the jingle bells out of their box wins. \n\nErik \"w/a k\" Williams (25:14):\nSo those kind of games you can also download on YouTube. You can download the explainer videos or you can make your own videos, but the ones that are don't double the efforts don't go way out. But if you want to and you want your leaders, your volunteers, whatever, to put together an explainer video that's super short and quick, great. And you don't have to have the videos, but that is a simple, just go download them and be things. And I would do three. Sometimes I mix them throughout the night. Okay, we're going to do another minute to win it. Video or game. \n\nNick Clason (25:50):\nYeah, so you could even look at this run sheet and so it says 15 minutes minute to win it game. You could do a minute to win it game, get the winner and then let them play who or what is on the screen. And that's how we're saying you can weave this in. You don't have to do it exactly as written. Eric, how are you getting videos off of YouTube? What's your hack for that? We all need to figure that out. \n\nErik \"w/a k\" Williams (26:16):\nYeah, I've used a lot of different websites over the years and the thing that's been most frustrating as I've searched for websites is usually some Russian thing that ends up having pictures or videos that I don't want in my eyes. And your pastor walks in going, what are you doing? I'm just downloading a YouTube \n\nNick Clason (26:38):\nVideo. I'm getting ready for the Christmas party. \n\nErik \"w/a k\" Williams (26:42):\nSo I found this app, it's called four K Downloader and it's free. There's a paid version. I don't know what the paid version does for you, but I did discover that it has a download limit. Maybe that's what it is on the free version per day, but I want to say it's like 50 50 downloads per day. I was downloading songs for songs that I already own but couldn't use through the iPad app that I had for our Halloween event fall festival event. Anyhow, basically you copy the link and then you click the plus button inside a four K downloader and then it says, do you want to download it at 10 87 23 60? I don't know why you would download it at 360, but maybe you want to, but you can also extract audio, just straight audio and which is what I did for our fall festival event. But then it gives you, there's no watermarks or anything, so it's easy. And I don't know what the advertisement like it's for upgrade and I think that's the only advertisement on the little box that you get. \n\nNick Clason (27:51):\nWell, we'll put the link to that in the show notes if you want to go grab that. It's always a good hack. We're always trying to figure out how to get videos into our presentation softwares. So at this point now, if you look at the run sheet, we go from a couple of stager screen-based type games to an active game. So what is your Eric philosophy in going from seated games to an active game? \n\nErik \"w/a k\" Williams (28:13):\nSo that's great question. If you're just constantly doing screen games, it's all screen games. That means everybody's sitting most of the time and maybe now you can use screen games to be active. This is a hack that I love doing with trivia games. So trivia games has typically four answers. You put them in corners, answer A is in one corner, answer B is another corner, C and D, and then they have to move to that corner. They maybe give them five seconds or 10 seconds. You can drop that, the countdown or whatever onto it, but they have to be in their spot, no standing one foot one the other. \n\nErik \"w/a k\" Williams (28:58):\nAnd then if you're wrong, you sit down. I love that version of the game. It makes it go quicker. You typically don't do all the questions, but the idea of some watching, not every student wants to play. Some just want to sit and watch. And I've come to a place where I don't force students to play games because everybody's not me. And so I brought, I want to be up. Yeah, take me. We were just at this couple's weekend away and there was a comedy show. We thought it was a murder mystery, but it was a comedy show, but they invited people up on stage to participate in this game and I was like, hands up. That's not everybody. My wife's not going up there. I know tons of students who are not going to raise their hands and quite frankly don't want to go do the active stuff, and that's okay. And I remind my volunteers, we're not forcing students to play games if they just want to sit and watch and engage, they might actually still be having fun. But I think having a variety of types of games I think is really important. Getting them moving, getting them active. It helps the brain to go, oh, something new, something new, something new. I'm not sitting bored and zoning out. \n\nNick Clason (30:12):\nYeah, I remember one time I had a student say, because we did a lot of screen games and just this era that we were in, I was in I guess, and she was like, I don't have fun coming to church. We do a lot of either or games. I don't have fun coming to church and just walking to one side of the room or the other. I want to play dodgeball and throw a ball at your head. That's what this girl was saying to this girl, right? Because you often think like, oh, the girl's name man, I want to play the active games. This girl is like, no, I want to do something. So I always want to try and tap into that too for students because a lot of times we maybe default to something thinking that they don't want to do the active and get sweaty game and that just might not be the case. So this is a good time, especially in this scope to divvy it up, right? We've been sitting now for 25, 30 minutes, let's get 'em moving. So it's great. Then we're moving to a white elephant gift exchange. So how are you, I guess another conversation, communication. Are we communicating from the get-go that this is a white elephant gift exchange that they have to bring that? Absolutely. What about kids who don't have one? How do you account for all that \n\nErik \"w/a k\" Williams (31:20):\nType of stuff? Yeah, so all promotions, cards, texts, Instagram videos, any promotion is going to include white elephant gift exchange. Now, I learned on the office, they called it Yankee Swap, but I've never called it that, but I make that almost the central thing to the event and make it the big deal, and I am like, don't go out and spend 2050 bucks at the store. Find something in your garage or your closet. Make it funny. Make it something that somebody would be surprised that they got that, but there's also going to be those in there that people want to steal, right? Because oh, I really wanted that, or somebody else is like, you wanted that? Are you kidding me? But that also because I know some students are going to show up because they were invited or they forgot or whatever and they didn't know there was a white elephant gift exchange. I got a bunch of extras wrapped ready to go based on how many gifts are under the tree and how many students we have in the room. \n\nNick Clason (32:27):\nYep, that's great. I was actually just thinking how many of us as youth pastors have a closet full of junk that we have a supply for thing that we have used before are thinking to ourselves, we will use again one day. I mean right now I'm looking at a University of Texas blanket that we bought over a year ago. I don't know why I have that in here. I'd give it to someone, right? That's the whole point. You can kind of go shopping for your students in your youth closet and have some wet elephant gifts sitting. There's always going to be people who forget. So it's great. Love it. How do you play then? \n\nErik \"w/a k\" Williams (33:02):\nI think I've had a couple of issues where we've had too many students and it's just going to take forever. So if that's the case, you kind of know you can have a rough guess as to how many students are going to show up to an event based on the history. Our Christmas event this past year was the biggest thing we'd done since I got there. So I'm glad I planned ahead for more than what I was thinking that was normally coming. Yeah, that's great. But I've had a guy's Christmas tree and a girl's Christmas tree. If you're a larger ministry, do it with small groups and if there's student's obviously going to show up that are visitors a first time guests, they don't have a small group leader, but go with a student that they came with. So maybe you have your volunteers who are leading small groups, go put your gift if you know it's with somebody, if you're just showing up and you're not with anybody, just choose somebody that you can go to and that's where you'll do your white health and gift exchange. \n\nNick Clason (34:09):\nYeah, that's good. And you got to probably think through and account for that piece too. At the welcome, as people are coming in, they're going to be walking with gifts, especially guests. You're going to want to be capturing their information, but you also, if they didn't know about the white elephant gif, don't make 'em feel awkward. Have something for 'em, all that type of stuff. \n\nErik \"w/a k\" Williams (34:27):\nNick, I'm just literally just thinking this, I need to lock this down. I'll have to watch this video back because I've always told them to put their white elephant gift by the tree right away. But you said something, I'm like, have them hold onto it until you start the event and maybe there's a certain point then, okay, this is how many students we've got. It's going to be better to do all one tree or guys and girls, or let's do small groups. We've prepared for whatever it is in the moment. And then you have them at one point maybe right after the welcome or whatever put \n\nNick Clason (35:03):\nTheir, yeah, you can adjust. I was telling, I have a resident, he's a year long resident. I was telling him a story. I used to be a youth pastor and I didn't know if I would have 15 kids show up or four. And so I was always having to think on two tracks of any game I planned. How will this game go if there's 15 kids in the room, how will this game go if there's four kids in the room? And so that really helped me early on, come up with good contingency plans and the ability to adapt and pivot on the fly. You know what I'm saying? And so that's great. You can prep for all sorts of things, but then in the moment you can feel it out and you've done this before, so what's going to work best? So be prepared, but also be flexible at the same time. \n\nErik \"w/a k\" Williams (35:50):\nSo that's great. There's one other thing I want to add to this game that changed the game for me because you have them like, well, should I steal or should I, hold on. There's that. That's the piece I think that takes the longest the \n\nNick Clason (36:08):\nDecision. \n\nErik \"w/a k\" Williams (36:09):\nYeah. I was at Kohl's and I think it was the day of our event and it changed how I did the what? Elephant gift exchange. Nice. I found this dye that had different things on it and we'll put a link in the show notes, but it was like keep trade or steal and trade. I'm forgetting one word, but I think trade was with something that's under the tree. So they get a gift and then they roll the dye or they roll the dye first, whatever, but everybody rolled the dye, so you might have something, but the one I had, I can't find anywhere else. So the link that I have is just the keep trader steal one had was passed to the person three down from you or something like that. So added another element, but that kept things going. Everybody got a chance to roll and it was like you didn't have control over and make sure the rules are listed out ahead of time. If your rule is something's stolen two times and it's frozen, and the last person who goes gets to steal, even if it's frozen, make those rules ahead of time because somebody's going to get angry if they think you're making up the rules as you go. \n\nErik \"w/a k\" Williams (37:30):\nAnd \n\nNick Clason (37:30):\nThe last thing you want in an event like this is for a kid to leave angry. You want it to be fun, especially, you probably want to have an outreach flare to it. You don't want that kid to leave mad. So help yourself out, have those rules up posted. So all right, now we're moving into a message. So talk about your philosophy of having a message in an outreach event. I know some people be like, no, no message. Just fun. What are you thinking with something like this? \n\nErik \"w/a k\" Williams (37:59):\nI used to have the thought process of let's just have them have a fun experience at church and then they'll come back because they had that fun experience. \n\nNick Clason (38:09):\nI was like, they'll be so captivated by the fun. They got to come back \n\nErik \"w/a k\" Williams (38:13):\nBecause a lot of people like their mentality about church if they don't go to church is like, it's not good. It's not fun, it's boring. Why would I want to be there? And then they show up and they have a good time. They're like, oh, that's the hook. But I've had since, and this is just my personal philosophy, since I've seen lots of students who didn't come back and I'm like, I had the chance to tell them about Jesus and I didn't. And I'm not saying it's wrong to not do it, but for me, my personal philosophy, I've got a handful of students in this place that may not come to church ever again. If I can tell them about Jesus, I \n\nNick Clason (38:48):\nWant to do that, why wouldn't I? Yeah, absolutely. It's great. So message one that you've done before, include it in here, grab it, adapt it, contextualize it, make it yours. You gave it 10 minutes. And then we're also going to include some response cards, and so they're blank response cards. You may even have some yourself. Use those if that works. If not, grab these and then we made enough space on there. You can just drop your logo on them so that it doesn't look like something you downloaded off the internet. Make 'em custom making mirrors. We want you to win in your context. That's the whole goal. So message, anything I'm leaving on the table message or response card wise that you feel like is worth talking about? \n\nErik \"w/a k\" Williams (39:33):\nI think on the response card, be ready. Have your volunteers ready to hand 'em out to everybody as well as maybe those golf pencils that are cheap, like bulk. \n\nNick Clason (39:40):\nYeah, that's good. \n\nErik \"w/a k\" Williams (39:40):\nAnd have, even if they've been coming forever, have everybody fill one out because one of the things on there says, I said yes to Jesus or made a decision for Christ tonight for the first time. I've already made this decision. Nobody feels uncomfortable filling out that paper, filling it out, and you're going to capture some who maybe didn't raise their hands or however you do it. I think that's really important. \n\nNick Clason (40:05):\nYeah, I like having just something on there even too. It's like, thanks for this event so everyone can fill something out and not be like, yeah, I wasn't ready to fill anything out. Then of course, I've had the kid, the church kid, their dad's on staff and they're like, I got nothing out of this event. Thanks, man. \n\nErik \"w/a k\" Williams (40:26):\nDid you have fun? \n\nNick Clason (40:28):\nAll right, so then now we're going to pivot. We're almost done. So we got one more game. This is another game, including one of my bestsellers. It's called Emoji Phraseology Christmas edition. It's Christmas movies, Christmas songs, Christmas phrases spelled out from emojis. All the emojis come in at you animated. So it's fun, it's upbeat. It's one of my favorites. You can play it however you want. You can do contestants, you can do keep track of your answers at your table. You can just do it for fun. There's really no wrong way to do it. It's just have fun with it. And I also included, if you run out of time, one of my favorite ways to use it is on social media. So I included the social media version as well. So whether you want to include this in your run sheet or not is one of my favorite ways to hybridize and keep your ministry going on beyond just your program moments. So you can include the vertical graphics on your social media as well, but it's just a fun, the whole point of it is to laugh and to be goofy with emojis. \n\nErik \"w/a k\" Williams (41:31):\nAnd I'm just telling you, Nick, it's so well done. For those of you watching right now, this should easily be a $25 game because it's got vertical video. It's got vertical. I'm doing this for vertical, vertical, vertical, vertical videos, vertical stills, landscape videos and stills and so many different ways you can do, I think there's a countdown video included with it, right? \n\nNick Clason (41:55):\nYeah. If you want to just put it on, you don't want to play it, but you just want something fun for people to pay attention to as they go. The \n\nErik \"w/a k\" Williams (42:03):\nGraphics are amazing. Animation's amazing. It's so good, so, so good this morning myself, and it was like, oh, this is good. \n\nNick Clason (42:12):\nAnother next level thing I've done with it is I've given a phone with just the folder of the stills to a student, and then I walk around and I film him as he asks people to guess the emojis. And so then I, I'm watching, it's almost, it's like taskmaster, like Mr. B style. You can take that and make it like TikTok and you can edit. I've used my actual source files with the animations, but I've also gotten lazy and just taken the video and then just use the TikTok editor and put the emojis on the screen so that the people watching it see the emojis that the person's trying to guess. So that's another next level way. I got literally every season you could imagine of this game over at DYM. So I'll drop a few links to those in the show notes, but use this one for the Christmas party. It's one of my faves. And now we're at the finish line. We're ready to wrap it up. So you have wrap up giveaway. Let's talk just a minute. What's your thought process in that? What are you trying to do with the last five minutes \n\nErik \"w/a k\" Williams (43:12):\nHere? Yeah, so coming out of the message, I think it was important to do something fun. Again. Sometimes you feel like, oh, it's over now, but it's not over. So that's intentional. The message being short is intentional. Doing that game and then just a final, like we were talking about, when you're welcomed into a home, people walk you out. It's the same kind of feel like, hey, it's the end of the night. That's where you want to hit your announcements again. And then you hand out cards as they walk out, if you've got an event or camp or whatever coming up that you can give to them. Maybe it's your calendar. Maybe you've created a calendar for the January through March or whatever. Give something in their hands. Maybe it's the first time guests get the bag as they walk out, but this is the wrap up announce. Thank them for coming. Make them know that you are really glad that they were there. And then maybe you've got a big giveaway. This is a great time to do that. Big giveaway. It's kind of the buildup of the night, even though the central part is kind the white elephant, white elephant \n\nNick Clason (44:17):\nGift exchange. \n\nErik \"w/a k\" Williams (44:19):\nBut if you get a big prize you want to give away, you can also use that in your promotion. The end of the night. This is the last we're going to do. We're going to give \n\nNick Clason (44:26):\nAway air pods or an Xbox. I mean, even if it's something cheaper, like a $25 Chick-fil-A gift card \n\nErik \"w/a k\" Williams (44:33):\nCan never go wrong with Chick-fil-A and for those of you who live away from that, I'm sorry. \n\nNick Clason (44:38):\nThat's rough. Yeah, another hack gift card. Amazon people love Amazon gift card. It's basically like money. You can get everything on Amazon. So we wrapped \n\nErik \"w/a k\" Williams (44:47):\nIt up. Then I do a prayer and thank it from coming. And then I have kind of the welcome team greeters standing at the door, high fiving as they go out and handing out cards. \n\nNick Clason (44:58):\nThat's great. That's great. You can always throw a twist in here too. If you wanted to do a ugly Christmas sweater version of this, give away a prize for the ugliest Christmas sweater, all kinds of twists. You could also make it dress up. I had a church I worked at that they told me, they're like, this is a hill. We will fight, bleed, and die on, but we will do a dress up event for Christmas. And so it was a gala, bro. I wore a tie and I hated it, but it was always our number one most highly attended event for the year. So I was like, I can't argue this, man. If this is what you guys are going to bring your friends to, great. Well, we will do a gala. So \n\nErik \"w/a k\" Williams (45:36):\nCan another hack two would be plan four or five extra games. \n\nNick Clason (45:43):\nYeah, have 'em in your back pocket. \n\nErik \"w/a k\" Williams (45:45):\nYeah, you never know. And be ready to cut stuff too. We made this for a 90 minute event. Maybe you have a two hour event, maybe your white elephant gift exchange was done in 10 minutes and you're like, oh, man, we got lots. Always have extra games. And let your leaders who are leading those games know that they may or may not play the game and not to feel like, \n\nNick Clason (46:11):\nYeah, that's good. \n\nNick Clason (46:13):\nAnd I would just say our program, we allot 90 minutes, but we would probably shave some of this so it's not all in the auditorium the whole time. We have a game room and stuff like that. Kids like to go play nine square and eat at the cafe and those types of things. And so we may program it for closer to 60 and then give ourselves 30 minutes, a few minutes on the front side and then the rest of that on the backside. So these are a bunch of ideas. You can certainly plug and play and just about every asset that you'll need is available in the download. If not, take it, tweak it, adapt it, spread it out over all of December, whatever you choose to do. But our goal is that Christmas is a busy time for churches and youth pastors. So we want to help out, give you something in this kind of fun mashup, collab episodes. So any parting final words, Eric, as we go? \n\nErik \"w/a k\" Williams (47:05):\nYeah, I would say for if you're watching on my channel, if you have not subscribed to Nick, Nick, Nick, like I said earlier in the beginning, this hybrid ministry concept of what are we doing here and online, moving back and forth with those things is so good, much younger than me. So smart with technology in ways that I'm still, I've been trying to learn most of my life, but I'm trying to catch up to his stuff is so good. So Nick, I just appreciate what you're doing. So we'll have the link on there, click subscribe, and you're not going to be disappointed with the stuff that he's putting out. \n\nNick Clason (47:44):\nAnd listen, same back to you. And listen, also, apologies, I think I just subscribed to you for the first time this morning. So I was like, why can I find him in my subscriptions tab? So apologies, that's on me. But yeah, Eric's stuff, I see all your stuff. I just apparently wasn't subscribed to it. So now I am. You should be too Great practical stuff. And this probably isn't the end of partnerships together, so we're just getting this ball rolling. \n\nErik \"w/a k\" Williams (48:12):\nIf you've got a game that you're like, this is a killer game for us that we do every year, it just hits, would you put that in the comments below? I always want to learn more stuff. I I'm about steal, steal, steal, steal, grab whatever I can to add to what I'm doing. We'd love that. \n\nNick Clason (48:31):\nYeah, absolutely. Absolutely. So man, Eric, appreciate your time. Everyone else, as you're downloading this blessings on you. Hope you have an amazing Christmas party with it and we we'll talk next time. \n\nErik \"w/a k\" Williams (48:43):\nSee ya!","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCES TO LEVEL UP YOUR YOUTH MINISTRY 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋 Welcome to the ultimate Youth Ministry Christmas Party Guide! In this video, we are here to help you spread joy and jingle bells with our fantastic party ideas, all while staying within your budget because it\u0026#39;s completely FREE! 🎅🎉🔔\u003c/p\u003e\n\n\u003cp\u003e🔗 In this special collaboration episode we are working together with Erik \u0026quot;w/a K\u0026quot; Williams and his YouTube Channel \u0026quot;Practical Youth Minsitry Tips.\u0026quot; Because two are better than one, we put our heads together and created the Ultimate Christmas party!\u003c/p\u003e\n\n\u003cp\u003eGo Follow Erik\u0026#39;s YouTube channel: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/074\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/074\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎅 \u003cstrong\u003e\u0026quot;The Ultimate (and FREE!) Christmas Party Gude\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet\u003c/a\u003e\u003cbr\u003e\nPRACTICAL YM TIPS: \u003ca href=\"https://www.youtube.com/@practicalyouthministrytips\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@practicalyouthministrytips\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Full YouTube Video\u003cbr\u003e\n\u003ca href=\"https://youtu.be/ZvGJHkwDe0w?si=Jj25Sapo8xk-Xqb-\" rel=\"nofollow\"\u003ehttps://youtu.be/ZvGJHkwDe0w?si=Jj25Sapo8xk-Xqb-\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YM360 CLAW MACHINE\u003cbr\u003e\n\u003ca href=\"https://youthministry360.com/products/claw-machine\" rel=\"nofollow\"\u003ehttps://youthministry360.com/products/claw-machine\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//4K DOWNLOADER\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//EMOJI PHRASEOLOGY VOLUMES ON DYM\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/search?q=emoji+phraseology\u0026search-button=\u0026lang=null\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/search?q=emoji+phraseology\u0026amp;search-button=\u0026amp;lang=null\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:10 Intro\u003cbr\u003e\n01:10-04:34 Christmas Music before or After Thanksgiving?\u003cbr\u003e\n04:34- 14:16 Setting up the atmosphere for maximum Student Ministry Impact\u003cbr\u003e\n14:16-20:06 The Best Time to Do a Giveaway!\u003cbr\u003e\n20:06-24:31 A FREE Game (link in description!)\u003cbr\u003e\n24:31-28:09 Minute to Win It Christmas Games\u003cbr\u003e\n28:09-31:07 When should you do active games in the scope of a youth ministry program?\u003cbr\u003e\n31:0-7-37:47 The Best Youth Ministry White Elephant\u003cbr\u003e\n37:47-40:38 The Controversial Decision of Including a Message during an Outreach Event\u003cbr\u003e\n40:38-42:59 Another FREE Giveaway of Nick’s Best Selling Game!\u003cbr\u003e\n42:59-47:06 Wrap Up the Christmas Party with a bang!\u003c/p\u003e\n\n\u003ch2\u003e47:06-48:44 Go Follow Erik!\u003c/h2\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nWhat is up Friends In this episode, myself and a friend of mine, Eric with AK linked to his YouTube channel down below in the description, did a collaborative episode where we both put together a programming guide as well as a bunch of free resources. So in the link in the description will be a 90 minute Christmas Youth Ministry program event. Go grab it, go use it, whatever elements of it you can. We got graphics, we got games, we got the full run sheet, we got sidekick files from download, youth ministry, whatever you need. But don\u0026#39;t forget, listen, the whole goal of this is I want you to have all the things that you need to make an amazing Christmas event. After this, we are going to dive into a little bit more of a explainer episode where we talk through the vision and the strategy and the reasons why we set the events up the way that we do. Make sure you like, make sure you subscribe. Hit the notification bell so that you know about other episodes like this that are going to drop. We\u0026#39;re also, no doubt going to offer tons of free stuff. Don\u0026#39;t forget, and as always, stay hybrid. Enjoy the episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:10):\u003cbr\u003e\nWell, what\u0026#39;s up everybody? Welcome to this kind of collaborative show. I\u0026#39;m Nick Clayson, this is Eric, and we wanted to give you guys a completely done for you Christmas event and so we\u0026#39;re going to talk through that, but before we do, we got to get really important business out of the way. Eric, what is the best Christmas movie in your estimation? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (01:33):\u003cbr\u003e\nSo I love Christmas and I\u0026#39;m nothing Christmas before the day after Thanksgiving guy, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:40):\u003cbr\u003e\nYou\u0026#39;re a holiday purist. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (01:42):\u003cbr\u003e\nWe battle about that because I\u0026#39;m like, Thanksgiving needs its time, right? Because I think it takes away some of the specialness that that\u0026#39;s why Christmas songs, it\u0026#39;s like a month and a few days. So the first movie we watch, it used to be Miracle on 34th Street, but now the first movie we watch is Elf. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:00):\u003cbr\u003e\nOkay. Yeah. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (02:02):\u003cbr\u003e\nSometimes after Thanksgiving dinner, but usually in the morning after we watch the Macy\u0026#39;s Day Thanksgiving parade. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:08):\u003cbr\u003e\nDid you know that Elf is turning 20 this year? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (02:11):\u003cbr\u003e\nYes. I just saw that. I\u0026#39;m like 20 years Actually when I saw that post I was like, I got to look that up. It was 2003. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:19):\u003cbr\u003e\nI\u0026#39;m so old man. I was in middle school. I was in middle school. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (02:23):\u003cbr\u003e\nI couldn\u0026#39;t believe it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:24):\u003cbr\u003e\nYeah, wild times. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (02:25):\u003cbr\u003e\nEight years maybe. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:28):\u003cbr\u003e\nYeah, elf. Yeah, elf was also a fave for sure, but one that my family always watched on Christmas Eve was jingle all the way. So the Turbo Man one, I just think it\u0026#39;s so funny Arnold Schwarzenegger, it\u0026#39;s a little niche and people don\u0026#39;t get it and vibe with me as much on it, but I think it\u0026#39;s hilarious. I think The Postman is super funny and in my family our stuff\u0026#39;s already up. We\u0026#39;ve decorated day after Halloween, we were on it. We\u0026#39;re already watching our little family Christmas movies, so we\u0026#39;re the \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (03:05):\u003cbr\u003e\nOpposite of you. I joke California\u0026#39;s against a law to play Christmas music before the day after Thanksgiving. People, are you serious? And then I just leave it. I don\u0026#39;t answer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:13):\u003cbr\u003e\nYeah, I look it up. People link in the show notes. Well, hey, we both each wherever you are. If you\u0026#39;re on Eric\u0026#39;s platform, mine, whatever, we have a free download and we got a few resources in there, a few graphics and also just a here\u0026#39;s a Christmas event for you. So if you\u0026#39;re anything like me, you maybe are like, oh snap Christmas is coming and it\u0026#39;s time to get an event on the calendar. You don\u0026#39;t need to think this is done for you. Literally plug and play everything from games, icebreakers, messages. But what we wanted to do in this episode was talk through a little bit, not just like here\u0026#39;s the what, but a little bit more of the why. So we\u0026#39;re going to put the run sheet, at least I will on screen so you guys can see it. But as we walk through it, let\u0026#39;s just chat through the strategy. Why is this thing there? Why is that thing, whatever? So Eric, you took the first kind of rough draft of this, so why don\u0026#39;t you share your philosophy of why things are set up the way they\u0026#39;re set up on this? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (04:16):\u003cbr\u003e\nYeah, no, that\u0026#39;s great. So I love having something to give me a guardrail of the here\u0026#39;s what we\u0026#39;re doing and then giving all of the, anybody who\u0026#39;s involved in running the event give a copy of the run sheet so that everybody knows who\u0026#39;s doing what and on there it says people, we don\u0026#39;t have names on there. That\u0026#39;s for you to put in there. We\u0026#39;ll leave those things blank so you can place in who\u0026#39;s doing what for each of those things. Then when the time comes for somebody to be up, they\u0026#39;re ready. And one of the things I think is really important, the person who is the host for the specific thing should also have somebody who brings out whether it\u0026#39;s the table with the game on it or the prizes or whatever it is, so that they don\u0026#39;t have to worry about that all they\u0026#39;re doing is worrying about their job of running that segment of the evening. And I think one of the \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:12):\u003cbr\u003e\nThings, lemme stop you right there on that. Do you have volunteers do that? Do you have people as a member of the production team, like I\u0026#39;m talking Carrie, the supplies and props out to the table. How have you navigated that in your time of being a youth pastor? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (05:29):\u003cbr\u003e\nSo a couple of different ways. One for sure volunteers. We do a volunteer meeting every month and we do three things in this. This is like side note, but we do encouragement, we do training and we do planning. And so the encouragement\u0026#39;s usually wrapped around a meal. Then the training is whatever the topic is that we want to help them to equip them to be better at volunteers and then planning. So when we do the planning for the Christmas party, we will talk about all of the things that we\u0026#39;re going to do. That\u0026#39;s where we brainstorm ideas, we put that together, that\u0026#39;s where we decide who\u0026#39;s going to be the host for the game and then who\u0026#39;s bringing the table out. I love doing minute to win it games. So there\u0026#39;s somebody who needs to come and bring that table out and then take it off. So I\u0026#39;ve had volunteers do it, we\u0026#39;ve had student leadership students do that, and then in those times where there\u0026#39;s been a production team, I give that to whoever\u0026#39;s overproduction to take care of worrying about those things. So the people who are doing the actual segment just worry about their part. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:36):\u003cbr\u003e\nYeah, that\u0026#39;s good. So in practicality, you may have your Christmas or your December meeting, I\u0026#39;m sorry, earlier right than two, three weeks earlier. Do people remember that? Do you have another touch base night of how does that work? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (06:53):\u003cbr\u003e\nYeah, so we\u0026#39;ll have a touch base. Usually it\u0026#39;ll be, we typically will do our midweek is where we do our event. So on Sunday we\u0026#39;ll do a 15 minute connect after church, Hey, here\u0026#39;s a touch base, be there. I try to have all of volunteers in hour early because students tend to show up about a half hour before an event starts. Even though we say doors open at this time, they\u0026#39;re there at least a half hour early \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:19):\u003cbr\u003e\nVolunteers and you\u0026#39;re always kids locked out, right? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (07:20):\u003cbr\u003e\nExactly. Try to have them ready beforehand and we do a quick, okay, here\u0026#39;s our queue, here\u0026#39;s our queue, here\u0026#39;s our queue. This is where all the things are. I\u0026#39;ve laid them all out for them and some volunteers aren\u0026#39;t working and have the ability to come in at any time of day, grab those leaders and say, Hey, can you come in four hours early and help me set up all the tables? All the everything. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:47):\u003cbr\u003e\nYeah, love it. So then let\u0026#39;s dive into it then. So right off the bat we have the element is pre-service. We need some Spotify playlists, so we got that in there clickable. You guys can go ahead and grab it. Tell me what you\u0026#39;re trying to create in this environment. What are we looking for here? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (08:07):\u003cbr\u003e\nSo in this spot, what I want is for it to feel Christmassy, right? Like build excitement. There\u0026#39;s Christmas music playing in the background. Sometimes on the screens I\u0026#39;ll have for the earlier portion of the pre-service, I\u0026#39;ll have a Christmas movie. Now I\u0026#39;m really careful with Christmas movies or any movies for that matter because I show something that maybe I\u0026#39;m not showing the moment that there is something that could tend to be inappropriate or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:39):\u003cbr\u003e\nBut \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (08:39):\u003cbr\u003e\nI\u0026#39;m really careful because students will go home and go, Hey, we watch this at church, can we watch it at home? And then they watch it at home and there\u0026#39;s this moment I\u0026#39;m like, oh, I didn\u0026#39;t even think about that moment. So I\u0026#39;m really careful, but sometimes I have that in the background and then I love doing a hot cocoa bar during pre-session and not during the event. I mean they can go back, but the event is so packed with stuff like taking a 20 minute break to go create hot cocoa, feels like I\u0026#39;ve got all these things I want to do, but now we\u0026#39;re doing this. So that kind of builds this atmosphere of like, okay, not only is there music, there\u0026#39;s a movie on the background, but I can make hot cocoa and I\u0026#39;ve got all sorts of fun stuff that chocolate spoons and whipped cream and sprinkles and all that stuff. I think it builds something to the feel of what that night\u0026#39;s going to be and I think building an environment, a feeling to an environment is important. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:40):\u003cbr\u003e\nOne of my favorite hacks to steal from the name of your show is I like doing a pre-roll that has announcements and this is for Christmas party. I made just something a little bit different, but just on an ongoing regular basis and as opposed to a lot of times you\u0026#39;ll see you can go on DYM and get millions of five minute countdowns. I don\u0026#39;t like playing a five minute countdown. What I actually like to do is to just take a five minute timer and put it over top of my looping announcements because at our church we do that in big service where a five minute countdown comes on, all the looping announcements now are gone. So only people that showed up early enough to see them, they\u0026#39;re the people that already know what\u0026#39;s going on anyway. It\u0026#39;s the people that are walking in late or as it\u0026#39;s about to start that still need it. So that\u0026#39;s one of my favorite pre-service hacks, pre-service countdowns, but you can do whatever you guys want. Like we said, there\u0026#39;s a million different options out there. DYM you can grab for just a few bucks, Christmas countdowns, whatever. So anything else before we get to our welcome and our host on stage and just talking through what we want out of them, \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (10:54):\u003cbr\u003e\nWe can see that on the run sheet under people like greeters, check in, first time guest team, put your friendliest people. I think this should be for every time you meet, put your friendliest people at the doors, right? Students and adults, get them there. High fiving students, I think that\u0026#39;s really important that they\u0026#39;re smiling, they\u0026#39;re dressed in their Christmas gear and it\u0026#39;s because when somebody comes for the first time, they\u0026#39;re not necessarily mentally going through a checklist, but without even knowing it, they\u0026#39;re going through a checklist. Do I like what I\u0026#39;m seeing? Do I feel invited? Do I feel welcome? Does it feel fun? And if I had a volunteer one time actually, I was volunteering at this church and they had a volunteer that was like Mr. Grumpy Pants, super nice guy, discipleship, all that, but for front he\u0026#39;d be sarcastic like, oh, glad you finally came back. I\u0026#39;m like, you don\u0026#39;t want that guy at the front, put that guy back, have him sell snacks or whatever. But yeah, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:01):\u003cbr\u003e\nThat\u0026#39;s not the \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (12:01):\u003cbr\u003e\nGuy. But then the first time guest team, having somebody that\u0026#39;s getting their information, this is for another episode, but giving them a gift bag at the end of the night that has some of your information in there or whatever and is charge of follow-up. Their role is to make that first time guest. If they\u0026#39;re not coming with a friend, somebody they just showed up, they get them connected to somebody in their grade. I think that\u0026#39;s super, super important. Again, it\u0026#39;s all about environment, making an environment that\u0026#39;s friendly and welcoming. Atmosphere. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:37):\u003cbr\u003e\nYeah, I mean just listen, think about it. If you go to someone\u0026#39;s house a couple of weeks ago we went to a neighbor\u0026#39;s house for Halloween before trick or treating and they weren\u0026#39;t ready. They\u0026#39;re getting stuff cooked up in the kitchen and creating everything for the gathering of people. That\u0026#39;s one environment versus I was just telling you before we hit record, we\u0026#39;re in a summit. Our church has a bunch of church planters, so they bring people from all across the world here one time a year and that\u0026#39;s going on right now on the other side of our campus. And every time I\u0026#39;ve walked in there, they\u0026#39;ve had a gift bag for me or this giant box of swag that I just walked over here with. They thought about us. They thought about the fact that we were going to be there. So compare Halloween when it\u0026#39;s kind of frantic and the house is still kind of messy and they\u0026#39;re getting ready versus a gift bag and people there at the doors to greet you. Those are both real things and real parties that happened, but one makes you feel like a million bucks and one makes you feel like you\u0026#39;re mildly inconvenient for being there. So you know how that typically \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (13:53):\u003cbr\u003e\nFeels. Typically when you invite somebody into your home, you\u0026#39;re greeting them at the door and then you\u0026#39;re engaged in conversation during the whole time you\u0026#39;re together and you greet them at the door, you see them out. You actually often will go outside and wave to them as they drive away. I think we should take that and employ that into our ministries. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:13):\u003cbr\u003e\nYeah. Yeah. Hospitality a hundred percent. So all right, sweet. So have awesome greeters crush it. Also, like you said, this is another episode for another day, but capture people\u0026#39;s information and do something about it. Follow up with them, have a gift bag, send \u0026#39;em a postcard, send \u0026#39;em a text, whatever the case might be, but have some sort of intentional follow up strategy. Again, we won\u0026#39;t dive into that in the Christmas episode, so now we\u0026#39;re at the welcome. What are you envisioning as you put this run sheet together happening at the welcome of this Christmas? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (14:51):\u003cbr\u003e\nSo at the welcome, again, you want to put friendly faces, enthusiastic people, whether it\u0026#39;s you or I like having, if you have the ability, if you have the leadership, if you get enough people to have one guy and one girl leading, just something about that balance I think is really good. And being able to feed off each other instead of just being one person. It can\u0026#39;t happen all the time, I get that. But if you have the ability, even if it\u0026#39;s a student that\u0026#39;s being a counterpart, I think is really important. And then immediately do a giveaway and DYM, if you\u0026#39;re DYM person and you have sidekick, you can also get sidekicks separately if you don\u0026#39;t want to pay the full 25 bucks a month or whatever it is. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:37):\u003cbr\u003e\nBut which side note, neither of us get any sort of kickback from this, but it is worth it. It is. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (15:44):\u003cbr\u003e\nSomehow they\u0026#39;re like, yeah, we don\u0026#39;t do affiliate programs. They\u0026#39;re like, okay, it\u0026#39;s worth asking. Yeah, we don\u0026#39;t get anything but their sidekick, they have this name generator where you plug into names of students as they check in, you get their names and then you put it and it\u0026#39;ll go through, you\u0026#39;ll see your name and then you just have somebody yell, stop, and then they click stop and that person wins. You can also do it with raffle if you want to where you have two of the same number, they keep one, you put one in the bucket or whatever. That works as well. But I like the idea of giving something away in the first few minutes because \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:18):\u003cbr\u003e\nIt\u0026#39;s like off the top, \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (16:20):\u003cbr\u003e\nI can win something right now. And those who came late miss out on some of that stuff and they\u0026#39;re like, oh, maybe I\u0026#39;ll think about the future, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:28):\u003cbr\u003e\nWhich, here\u0026#39;s the hack, right? So in our context, I had the lady who oversees our database, which is what\u0026#39;s a LinkedIn with our check-in system. So she created a search for me. So anytime anyone checks in within the last day, it\u0026#39;ll give me their name. So as opposed, right to me, getting a full mailing list of all of our students and putting their names in People Picker, then it\u0026#39;s like, oh, that guy\u0026#39;s not here. He didn\u0026#39;t come. Right? That\u0026#39;s kind of a wmp wmp moment. When you get an actual dynamic list, which most check-in systems, whether you\u0026#39;re using CCB or the Rock or Rome or whatever, will have some way for you to run a report that you can get an actual dynamic list of the students there or just grab a super volunteer who takes the spreadsheet. But if you\u0026#39;re doing it off the top, like you said Eric, you got to think through that ahead of time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:26):\u003cbr\u003e\nWho\u0026#39;s going to grab this sheet? How many minutes before it actually starts? If it\u0026#39;s a few minutes before it starts, you\u0026#39;re still probably going to miss a few kids who are checking in after you input the names or whatever. But being able to produce that right off the top, I think also shows a level of just polish and professionalism and also like, Hey, we thought about you being here. We got a plan to give something away and it\u0026#39;s right now and look at how we were able to get it in this computer, which the kids don\u0026#39;t think about it, but if it doesn\u0026#39;t work or if it\u0026#39;s janky or if you\u0026#39;re waiting until the end because you\u0026#39;re waiting for all the names, they may notice that they\u0026#39;re probably not going to notice like, wow, how\u0026#39;d they get all these names in here? Kids, kids don\u0026#39;t usually pay attention to stuff like that, but it does communicate something. It\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (18:10):\u003cbr\u003e\nFunny you say that. They don\u0026#39;t really pay attention to that, but when it\u0026#39;s missing, when parents pick up their kids, they ask two questions, how was it tonight? And did you have fun? Yeah. Now if they\u0026#39;re coming from a Sunday morning or a service, it\u0026#39;s like, how was it and what\u0026#39;d you learn? But the fun part, they\u0026#39;re going to talk about whether they have fun. I saw my name, I didn\u0026#39;t win, but they may actually talk about that. I know that I\u0026#39;ve watched Doug and Josh from Download Youth Ministry have done giveaways live on screen, and I\u0026#39;ve seen my name come up across because mine stands out. I always put with AK Eric with AK in there, but we see our names even if it\u0026#39;s just it\u0026#39;s super fast. Here\u0026#39;s another hack. If you don\u0026#39;t want to download that, if you don\u0026#39;t want to pay for that wheel of names, dot com is a freebie now it\u0026#39;s got some advertisements around it or whatever, but it\u0026#39;s just a website and you can plug in people\u0026#39;s names and you can shuffle it and all that stuff. It\u0026#39;s free. And I\u0026#39;ve used that a few times over the years as well. Super, super simple and really easy. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:25):\u003cbr\u003e\nYeah, something about hype, something about fun and something about giveaway, whatever it is. The first five minutes, we\u0026#39;re keeping it light. We\u0026#39;re letting \u0026#39;em know we thought about \u0026#39;em and now we\u0026#39;re moving on into actual stuff, actual content. Is there anything else we missed with the welcome before we move \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (19:43):\u003cbr\u003e\nOn? If you\u0026#39;ve got an announcement you want to hit, I would do that at the end of the time as well. So that\u0026#39;s where they\u0026#39;ll remember it, but you want to invite them. I love inviting people from a party to a party like, Hey, it\u0026#39;s next month or fall, winter retreats coming, it\u0026#39;s in January, whatever. Give those cards out at the end, but talk about it in the front end. So then we\u0026#39;re jumping into our first game, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:09):\u003cbr\u003e\nWhich \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (20:10):\u003cbr\u003e\nYou\u0026#39;ve got some games you\u0026#39;re giving free to our viewers today. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:15):\u003cbr\u003e\nYeah, absolutely. So two different games. I\u0026#39;m going to be giving away both of them on DYM for a few bucks, but for you, if you click the link in the download free, free for you, whichever one of our videos you\u0026#39;re clicking on this first one here is called Who or What is on the screen. So think catchphrase, right? It\u0026#39;s literally like there\u0026#39;s a clue and a timer and you have to get it figured out. You can do this however many different ways you want. You can pull up a contestant, which if you wanted to do name picker again to grab a few contestants, you can do that. Sometimes I like to let a game, another game, create my contestants. So I might do some sort of trivia game or first person to answer this question, first person to bring me this thing because they do that, they\u0026#39;re a contestant or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:05):\u003cbr\u003e\nYou can get a contestant on stage. You can also just in our environment, we do tables. I\u0026#39;m a huge fan of round tables, and so that would be a way that you could play this game where every table you\u0026#39;re playing this game, and so anyway, counts down 3, 2, 1, boom. Something shows up on the screen and you got to countdown timer and one person has to try and guess what is on the screen, who or what is on the screen? That\u0026#39;s the whole point of the game. And here\u0026#39;s a little pro tip. If it\u0026#39;s getting boring or if it\u0026#39;s getting, people are getting it quickly, you can kind of build in. If you use pro presenter, you can make the time go quicker. So you can play that 1.5 or two times speed to increase the difficulty as you get to the end, which is another one of my favorite ways to build a game, start it off with a couple softballs, and then at the end crank up the difficulty so that it\u0026#39;s borderline impossible. I hate when you get to the end of the game and everyone got all 10 questions or is super boring, super easy. So I\u0026#39;m always trying to go from easy to difficult. So one way to even take it up, another level is in your pre-programming or in putting in the computer, you can make the speed go quicker, make it more challenging, make it more difficult. The last few questions. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:24):\u003cbr\u003e\nSuper fun game. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (22:24):\u003cbr\u003e\nThere\u0026#39;s a number of ways I like the idea of giving away a prize, and it could be to one student. If you\u0026#39;re bringing a couple of people up front and the person who gets the most, I also like what you said, having tables and having that at each table. You can make it simple. Then if they get it right, they get a candy cane \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:42):\u003cbr\u003e\nEasy. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (22:43):\u003cbr\u003e\nBut if you\u0026#39;re just having a few upfront, there\u0026#39;s a number of ways I use a spin that wheel thing for giveaways from Sidekick on DYM, or you can also use the wheel of names. There\u0026#39;s a great resource on YM 360 that it\u0026#39;s the claw machine and it grabs. You can get students\u0026#39; heads, but you can also do prizes. Yeah, it\u0026#39;s awesome. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:08):\u003cbr\u003e\nYeah, \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (23:09):\u003cbr\u003e\nThere\u0026#39;s lots of ways you can give away prizes, but if it is at tables, you can just do can canes, and that\u0026#39;s cheap, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:14):\u003cbr\u003e\nAll kinds of different ways to adapt it, but it\u0026#39;s a Christmas based kind of guessing game, and the strategy behind it is let\u0026#39;s get kids laughing, let\u0026#39;s get kids interacting. Let\u0026#39;s not make it about what\u0026#39;s upfront, or even if it is, it\u0026#39;s fun upfront, not pay attention upfront. Get these kids, and I heard someone once say, fun is the currency of teenagers, so let\u0026#39;s lock into that and just create some fun moments. And then beyond that, I would say too, Nick, \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (23:46):\u003cbr\u003e\nOh, go ahead. Kind of a pro tip. If it feels like it\u0026#39;s dragging, you don\u0026#39;t have to do all of the questions. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:53):\u003cbr\u003e\nYes, bro. I can\u0026#39;t tell you the last time I did all of the questions. In any game, I am out of that thing faster than you can think. And it\u0026#39;s not speed, right? I\u0026#39;m not done with it in two minutes. If you got good hosts, they\u0026#39;re feeling it out. They\u0026#39;re playing off the crowd, they\u0026#39;re pulling people up, they\u0026#39;re kicking people off, and they can get through five questions in 10, 15 minutes as opposed to just, all right, next one. All right, next one. All right, next one. That\u0026#39;s very rote. That\u0026#39;s very boring. So you got to know how to make the screen game kind of come to life. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (24:27):\u003cbr\u003e\nYeah. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (24:29):\u003cbr\u003e\nAlright, next on the list, we put down minute to win it games, and if you don\u0026#39;t know what that is, just go on YouTube and search minute to win it. Christmas games, you\u0026#39;re going to get a bevy of games. I mean one of my favorites is where you, I forget the name of it, but you take a tissue box, pull out all the tissues, and then you put jingle bells inside, you put bells inside of it and then poke a hole to use a, what\u0026#39;s the word for Christmas wrap? But you put a ribbon, thank you. Oh yeah, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:03):\u003cbr\u003e\nYeah. Use \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (25:04):\u003cbr\u003e\nRibbon as the rope that goes around, you tie it around your waist and then it\u0026#39;s shaking. You\u0026#39;re just kind of jumping and shaking, trying first want to get the jingle bells out of their box wins. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (25:14):\u003cbr\u003e\nSo those kind of games you can also download on YouTube. You can download the explainer videos or you can make your own videos, but the ones that are don\u0026#39;t double the efforts don\u0026#39;t go way out. But if you want to and you want your leaders, your volunteers, whatever, to put together an explainer video that\u0026#39;s super short and quick, great. And you don\u0026#39;t have to have the videos, but that is a simple, just go download them and be things. And I would do three. Sometimes I mix them throughout the night. Okay, we\u0026#39;re going to do another minute to win it. Video or game. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:50):\u003cbr\u003e\nYeah, so you could even look at this run sheet and so it says 15 minutes minute to win it game. You could do a minute to win it game, get the winner and then let them play who or what is on the screen. And that\u0026#39;s how we\u0026#39;re saying you can weave this in. You don\u0026#39;t have to do it exactly as written. Eric, how are you getting videos off of YouTube? What\u0026#39;s your hack for that? We all need to figure that out. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (26:16):\u003cbr\u003e\nYeah, I\u0026#39;ve used a lot of different websites over the years and the thing that\u0026#39;s been most frustrating as I\u0026#39;ve searched for websites is usually some Russian thing that ends up having pictures or videos that I don\u0026#39;t want in my eyes. And your pastor walks in going, what are you doing? I\u0026#39;m just downloading a YouTube \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:38):\u003cbr\u003e\nVideo. I\u0026#39;m getting ready for the Christmas party. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (26:42):\u003cbr\u003e\nSo I found this app, it\u0026#39;s called four K Downloader and it\u0026#39;s free. There\u0026#39;s a paid version. I don\u0026#39;t know what the paid version does for you, but I did discover that it has a download limit. Maybe that\u0026#39;s what it is on the free version per day, but I want to say it\u0026#39;s like 50 50 downloads per day. I was downloading songs for songs that I already own but couldn\u0026#39;t use through the iPad app that I had for our Halloween event fall festival event. Anyhow, basically you copy the link and then you click the plus button inside a four K downloader and then it says, do you want to download it at 10 87 23 60? I don\u0026#39;t know why you would download it at 360, but maybe you want to, but you can also extract audio, just straight audio and which is what I did for our fall festival event. But then it gives you, there\u0026#39;s no watermarks or anything, so it\u0026#39;s easy. And I don\u0026#39;t know what the advertisement like it\u0026#39;s for upgrade and I think that\u0026#39;s the only advertisement on the little box that you get. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:51):\u003cbr\u003e\nWell, we\u0026#39;ll put the link to that in the show notes if you want to go grab that. It\u0026#39;s always a good hack. We\u0026#39;re always trying to figure out how to get videos into our presentation softwares. So at this point now, if you look at the run sheet, we go from a couple of stager screen-based type games to an active game. So what is your Eric philosophy in going from seated games to an active game? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (28:13):\u003cbr\u003e\nSo that\u0026#39;s great question. If you\u0026#39;re just constantly doing screen games, it\u0026#39;s all screen games. That means everybody\u0026#39;s sitting most of the time and maybe now you can use screen games to be active. This is a hack that I love doing with trivia games. So trivia games has typically four answers. You put them in corners, answer A is in one corner, answer B is another corner, C and D, and then they have to move to that corner. They maybe give them five seconds or 10 seconds. You can drop that, the countdown or whatever onto it, but they have to be in their spot, no standing one foot one the other. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (28:58):\u003cbr\u003e\nAnd then if you\u0026#39;re wrong, you sit down. I love that version of the game. It makes it go quicker. You typically don\u0026#39;t do all the questions, but the idea of some watching, not every student wants to play. Some just want to sit and watch. And I\u0026#39;ve come to a place where I don\u0026#39;t force students to play games because everybody\u0026#39;s not me. And so I brought, I want to be up. Yeah, take me. We were just at this couple\u0026#39;s weekend away and there was a comedy show. We thought it was a murder mystery, but it was a comedy show, but they invited people up on stage to participate in this game and I was like, hands up. That\u0026#39;s not everybody. My wife\u0026#39;s not going up there. I know tons of students who are not going to raise their hands and quite frankly don\u0026#39;t want to go do the active stuff, and that\u0026#39;s okay. And I remind my volunteers, we\u0026#39;re not forcing students to play games if they just want to sit and watch and engage, they might actually still be having fun. But I think having a variety of types of games I think is really important. Getting them moving, getting them active. It helps the brain to go, oh, something new, something new, something new. I\u0026#39;m not sitting bored and zoning out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:12):\u003cbr\u003e\nYeah, I remember one time I had a student say, because we did a lot of screen games and just this era that we were in, I was in I guess, and she was like, I don\u0026#39;t have fun coming to church. We do a lot of either or games. I don\u0026#39;t have fun coming to church and just walking to one side of the room or the other. I want to play dodgeball and throw a ball at your head. That\u0026#39;s what this girl was saying to this girl, right? Because you often think like, oh, the girl\u0026#39;s name man, I want to play the active games. This girl is like, no, I want to do something. So I always want to try and tap into that too for students because a lot of times we maybe default to something thinking that they don\u0026#39;t want to do the active and get sweaty game and that just might not be the case. So this is a good time, especially in this scope to divvy it up, right? We\u0026#39;ve been sitting now for 25, 30 minutes, let\u0026#39;s get \u0026#39;em moving. So it\u0026#39;s great. Then we\u0026#39;re moving to a white elephant gift exchange. So how are you, I guess another conversation, communication. Are we communicating from the get-go that this is a white elephant gift exchange that they have to bring that? Absolutely. What about kids who don\u0026#39;t have one? How do you account for all that \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (31:20):\u003cbr\u003e\nType of stuff? Yeah, so all promotions, cards, texts, Instagram videos, any promotion is going to include white elephant gift exchange. Now, I learned on the office, they called it Yankee Swap, but I\u0026#39;ve never called it that, but I make that almost the central thing to the event and make it the big deal, and I am like, don\u0026#39;t go out and spend 2050 bucks at the store. Find something in your garage or your closet. Make it funny. Make it something that somebody would be surprised that they got that, but there\u0026#39;s also going to be those in there that people want to steal, right? Because oh, I really wanted that, or somebody else is like, you wanted that? Are you kidding me? But that also because I know some students are going to show up because they were invited or they forgot or whatever and they didn\u0026#39;t know there was a white elephant gift exchange. I got a bunch of extras wrapped ready to go based on how many gifts are under the tree and how many students we have in the room. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:27):\u003cbr\u003e\nYep, that\u0026#39;s great. I was actually just thinking how many of us as youth pastors have a closet full of junk that we have a supply for thing that we have used before are thinking to ourselves, we will use again one day. I mean right now I\u0026#39;m looking at a University of Texas blanket that we bought over a year ago. I don\u0026#39;t know why I have that in here. I\u0026#39;d give it to someone, right? That\u0026#39;s the whole point. You can kind of go shopping for your students in your youth closet and have some wet elephant gifts sitting. There\u0026#39;s always going to be people who forget. So it\u0026#39;s great. Love it. How do you play then? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (33:02):\u003cbr\u003e\nI think I\u0026#39;ve had a couple of issues where we\u0026#39;ve had too many students and it\u0026#39;s just going to take forever. So if that\u0026#39;s the case, you kind of know you can have a rough guess as to how many students are going to show up to an event based on the history. Our Christmas event this past year was the biggest thing we\u0026#39;d done since I got there. So I\u0026#39;m glad I planned ahead for more than what I was thinking that was normally coming. Yeah, that\u0026#39;s great. But I\u0026#39;ve had a guy\u0026#39;s Christmas tree and a girl\u0026#39;s Christmas tree. If you\u0026#39;re a larger ministry, do it with small groups and if there\u0026#39;s student\u0026#39;s obviously going to show up that are visitors a first time guests, they don\u0026#39;t have a small group leader, but go with a student that they came with. So maybe you have your volunteers who are leading small groups, go put your gift if you know it\u0026#39;s with somebody, if you\u0026#39;re just showing up and you\u0026#39;re not with anybody, just choose somebody that you can go to and that\u0026#39;s where you\u0026#39;ll do your white health and gift exchange. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:09):\u003cbr\u003e\nYeah, that\u0026#39;s good. And you got to probably think through and account for that piece too. At the welcome, as people are coming in, they\u0026#39;re going to be walking with gifts, especially guests. You\u0026#39;re going to want to be capturing their information, but you also, if they didn\u0026#39;t know about the white elephant gif, don\u0026#39;t make \u0026#39;em feel awkward. Have something for \u0026#39;em, all that type of stuff. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (34:27):\u003cbr\u003e\nNick, I\u0026#39;m just literally just thinking this, I need to lock this down. I\u0026#39;ll have to watch this video back because I\u0026#39;ve always told them to put their white elephant gift by the tree right away. But you said something, I\u0026#39;m like, have them hold onto it until you start the event and maybe there\u0026#39;s a certain point then, okay, this is how many students we\u0026#39;ve got. It\u0026#39;s going to be better to do all one tree or guys and girls, or let\u0026#39;s do small groups. We\u0026#39;ve prepared for whatever it is in the moment. And then you have them at one point maybe right after the welcome or whatever put \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:03):\u003cbr\u003e\nTheir, yeah, you can adjust. I was telling, I have a resident, he\u0026#39;s a year long resident. I was telling him a story. I used to be a youth pastor and I didn\u0026#39;t know if I would have 15 kids show up or four. And so I was always having to think on two tracks of any game I planned. How will this game go if there\u0026#39;s 15 kids in the room, how will this game go if there\u0026#39;s four kids in the room? And so that really helped me early on, come up with good contingency plans and the ability to adapt and pivot on the fly. You know what I\u0026#39;m saying? And so that\u0026#39;s great. You can prep for all sorts of things, but then in the moment you can feel it out and you\u0026#39;ve done this before, so what\u0026#39;s going to work best? So be prepared, but also be flexible at the same time. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (35:50):\u003cbr\u003e\nSo that\u0026#39;s great. There\u0026#39;s one other thing I want to add to this game that changed the game for me because you have them like, well, should I steal or should I, hold on. There\u0026#39;s that. That\u0026#39;s the piece I think that takes the longest the \u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:08):\u003cbr\u003e\nDecision. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (36:09):\u003cbr\u003e\nYeah. I was at Kohl\u0026#39;s and I think it was the day of our event and it changed how I did the what? Elephant gift exchange. Nice. I found this dye that had different things on it and we\u0026#39;ll put a link in the show notes, but it was like keep trade or steal and trade. I\u0026#39;m forgetting one word, but I think trade was with something that\u0026#39;s under the tree. So they get a gift and then they roll the dye or they roll the dye first, whatever, but everybody rolled the dye, so you might have something, but the one I had, I can\u0026#39;t find anywhere else. So the link that I have is just the keep trader steal one had was passed to the person three down from you or something like that. So added another element, but that kept things going. Everybody got a chance to roll and it was like you didn\u0026#39;t have control over and make sure the rules are listed out ahead of time. If your rule is something\u0026#39;s stolen two times and it\u0026#39;s frozen, and the last person who goes gets to steal, even if it\u0026#39;s frozen, make those rules ahead of time because somebody\u0026#39;s going to get angry if they think you\u0026#39;re making up the rules as you go. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (37:30):\u003cbr\u003e\nAnd \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:30):\u003cbr\u003e\nThe last thing you want in an event like this is for a kid to leave angry. You want it to be fun, especially, you probably want to have an outreach flare to it. You don\u0026#39;t want that kid to leave mad. So help yourself out, have those rules up posted. So all right, now we\u0026#39;re moving into a message. So talk about your philosophy of having a message in an outreach event. I know some people be like, no, no message. Just fun. What are you thinking with something like this? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (37:59):\u003cbr\u003e\nI used to have the thought process of let\u0026#39;s just have them have a fun experience at church and then they\u0026#39;ll come back because they had that fun experience. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:09):\u003cbr\u003e\nI was like, they\u0026#39;ll be so captivated by the fun. They got to come back \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (38:13):\u003cbr\u003e\nBecause a lot of people like their mentality about church if they don\u0026#39;t go to church is like, it\u0026#39;s not good. It\u0026#39;s not fun, it\u0026#39;s boring. Why would I want to be there? And then they show up and they have a good time. They\u0026#39;re like, oh, that\u0026#39;s the hook. But I\u0026#39;ve had since, and this is just my personal philosophy, since I\u0026#39;ve seen lots of students who didn\u0026#39;t come back and I\u0026#39;m like, I had the chance to tell them about Jesus and I didn\u0026#39;t. And I\u0026#39;m not saying it\u0026#39;s wrong to not do it, but for me, my personal philosophy, I\u0026#39;ve got a handful of students in this place that may not come to church ever again. If I can tell them about Jesus, I \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:48):\u003cbr\u003e\nWant to do that, why wouldn\u0026#39;t I? Yeah, absolutely. It\u0026#39;s great. So message one that you\u0026#39;ve done before, include it in here, grab it, adapt it, contextualize it, make it yours. You gave it 10 minutes. And then we\u0026#39;re also going to include some response cards, and so they\u0026#39;re blank response cards. You may even have some yourself. Use those if that works. If not, grab these and then we made enough space on there. You can just drop your logo on them so that it doesn\u0026#39;t look like something you downloaded off the internet. Make \u0026#39;em custom making mirrors. We want you to win in your context. That\u0026#39;s the whole goal. So message, anything I\u0026#39;m leaving on the table message or response card wise that you feel like is worth talking about? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (39:33):\u003cbr\u003e\nI think on the response card, be ready. Have your volunteers ready to hand \u0026#39;em out to everybody as well as maybe those golf pencils that are cheap, like bulk. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:40):\u003cbr\u003e\nYeah, that\u0026#39;s good. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (39:40):\u003cbr\u003e\nAnd have, even if they\u0026#39;ve been coming forever, have everybody fill one out because one of the things on there says, I said yes to Jesus or made a decision for Christ tonight for the first time. I\u0026#39;ve already made this decision. Nobody feels uncomfortable filling out that paper, filling it out, and you\u0026#39;re going to capture some who maybe didn\u0026#39;t raise their hands or however you do it. I think that\u0026#39;s really important. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:05):\u003cbr\u003e\nYeah, I like having just something on there even too. It\u0026#39;s like, thanks for this event so everyone can fill something out and not be like, yeah, I wasn\u0026#39;t ready to fill anything out. Then of course, I\u0026#39;ve had the kid, the church kid, their dad\u0026#39;s on staff and they\u0026#39;re like, I got nothing out of this event. Thanks, man. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (40:26):\u003cbr\u003e\nDid you have fun? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:28):\u003cbr\u003e\nAll right, so then now we\u0026#39;re going to pivot. We\u0026#39;re almost done. So we got one more game. This is another game, including one of my bestsellers. It\u0026#39;s called Emoji Phraseology Christmas edition. It\u0026#39;s Christmas movies, Christmas songs, Christmas phrases spelled out from emojis. All the emojis come in at you animated. So it\u0026#39;s fun, it\u0026#39;s upbeat. It\u0026#39;s one of my favorites. You can play it however you want. You can do contestants, you can do keep track of your answers at your table. You can just do it for fun. There\u0026#39;s really no wrong way to do it. It\u0026#39;s just have fun with it. And I also included, if you run out of time, one of my favorite ways to use it is on social media. So I included the social media version as well. So whether you want to include this in your run sheet or not is one of my favorite ways to hybridize and keep your ministry going on beyond just your program moments. So you can include the vertical graphics on your social media as well, but it\u0026#39;s just a fun, the whole point of it is to laugh and to be goofy with emojis. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (41:31):\u003cbr\u003e\nAnd I\u0026#39;m just telling you, Nick, it\u0026#39;s so well done. For those of you watching right now, this should easily be a $25 game because it\u0026#39;s got vertical video. It\u0026#39;s got vertical. I\u0026#39;m doing this for vertical, vertical, vertical, vertical videos, vertical stills, landscape videos and stills and so many different ways you can do, I think there\u0026#39;s a countdown video included with it, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (41:55):\u003cbr\u003e\nYeah. If you want to just put it on, you don\u0026#39;t want to play it, but you just want something fun for people to pay attention to as they go. The \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (42:03):\u003cbr\u003e\nGraphics are amazing. Animation\u0026#39;s amazing. It\u0026#39;s so good, so, so good this morning myself, and it was like, oh, this is good. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:12):\u003cbr\u003e\nAnother next level thing I\u0026#39;ve done with it is I\u0026#39;ve given a phone with just the folder of the stills to a student, and then I walk around and I film him as he asks people to guess the emojis. And so then I, I\u0026#39;m watching, it\u0026#39;s almost, it\u0026#39;s like taskmaster, like Mr. B style. You can take that and make it like TikTok and you can edit. I\u0026#39;ve used my actual source files with the animations, but I\u0026#39;ve also gotten lazy and just taken the video and then just use the TikTok editor and put the emojis on the screen so that the people watching it see the emojis that the person\u0026#39;s trying to guess. So that\u0026#39;s another next level way. I got literally every season you could imagine of this game over at DYM. So I\u0026#39;ll drop a few links to those in the show notes, but use this one for the Christmas party. It\u0026#39;s one of my faves. And now we\u0026#39;re at the finish line. We\u0026#39;re ready to wrap it up. So you have wrap up giveaway. Let\u0026#39;s talk just a minute. What\u0026#39;s your thought process in that? What are you trying to do with the last five minutes \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (43:12):\u003cbr\u003e\nHere? Yeah, so coming out of the message, I think it was important to do something fun. Again. Sometimes you feel like, oh, it\u0026#39;s over now, but it\u0026#39;s not over. So that\u0026#39;s intentional. The message being short is intentional. Doing that game and then just a final, like we were talking about, when you\u0026#39;re welcomed into a home, people walk you out. It\u0026#39;s the same kind of feel like, hey, it\u0026#39;s the end of the night. That\u0026#39;s where you want to hit your announcements again. And then you hand out cards as they walk out, if you\u0026#39;ve got an event or camp or whatever coming up that you can give to them. Maybe it\u0026#39;s your calendar. Maybe you\u0026#39;ve created a calendar for the January through March or whatever. Give something in their hands. Maybe it\u0026#39;s the first time guests get the bag as they walk out, but this is the wrap up announce. Thank them for coming. Make them know that you are really glad that they were there. And then maybe you\u0026#39;ve got a big giveaway. This is a great time to do that. Big giveaway. It\u0026#39;s kind of the buildup of the night, even though the central part is kind the white elephant, white elephant \u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:17):\u003cbr\u003e\nGift exchange. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (44:19):\u003cbr\u003e\nBut if you get a big prize you want to give away, you can also use that in your promotion. The end of the night. This is the last we\u0026#39;re going to do. We\u0026#39;re going to give \u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:26):\u003cbr\u003e\nAway air pods or an Xbox. I mean, even if it\u0026#39;s something cheaper, like a $25 Chick-fil-A gift card \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (44:33):\u003cbr\u003e\nCan never go wrong with Chick-fil-A and for those of you who live away from that, I\u0026#39;m sorry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:38):\u003cbr\u003e\nThat\u0026#39;s rough. Yeah, another hack gift card. Amazon people love Amazon gift card. It\u0026#39;s basically like money. You can get everything on Amazon. So we wrapped \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (44:47):\u003cbr\u003e\nIt up. Then I do a prayer and thank it from coming. And then I have kind of the welcome team greeters standing at the door, high fiving as they go out and handing out cards. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:58):\u003cbr\u003e\nThat\u0026#39;s great. That\u0026#39;s great. You can always throw a twist in here too. If you wanted to do a ugly Christmas sweater version of this, give away a prize for the ugliest Christmas sweater, all kinds of twists. You could also make it dress up. I had a church I worked at that they told me, they\u0026#39;re like, this is a hill. We will fight, bleed, and die on, but we will do a dress up event for Christmas. And so it was a gala, bro. I wore a tie and I hated it, but it was always our number one most highly attended event for the year. So I was like, I can\u0026#39;t argue this, man. If this is what you guys are going to bring your friends to, great. Well, we will do a gala. So \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (45:36):\u003cbr\u003e\nCan another hack two would be plan four or five extra games. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:43):\u003cbr\u003e\nYeah, have \u0026#39;em in your back pocket. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (45:45):\u003cbr\u003e\nYeah, you never know. And be ready to cut stuff too. We made this for a 90 minute event. Maybe you have a two hour event, maybe your white elephant gift exchange was done in 10 minutes and you\u0026#39;re like, oh, man, we got lots. Always have extra games. And let your leaders who are leading those games know that they may or may not play the game and not to feel like, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:11):\u003cbr\u003e\nYeah, that\u0026#39;s good. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:13):\u003cbr\u003e\nAnd I would just say our program, we allot 90 minutes, but we would probably shave some of this so it\u0026#39;s not all in the auditorium the whole time. We have a game room and stuff like that. Kids like to go play nine square and eat at the cafe and those types of things. And so we may program it for closer to 60 and then give ourselves 30 minutes, a few minutes on the front side and then the rest of that on the backside. So these are a bunch of ideas. You can certainly plug and play and just about every asset that you\u0026#39;ll need is available in the download. If not, take it, tweak it, adapt it, spread it out over all of December, whatever you choose to do. But our goal is that Christmas is a busy time for churches and youth pastors. So we want to help out, give you something in this kind of fun mashup, collab episodes. So any parting final words, Eric, as we go? \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (47:05):\u003cbr\u003e\nYeah, I would say for if you\u0026#39;re watching on my channel, if you have not subscribed to Nick, Nick, Nick, like I said earlier in the beginning, this hybrid ministry concept of what are we doing here and online, moving back and forth with those things is so good, much younger than me. So smart with technology in ways that I\u0026#39;m still, I\u0026#39;ve been trying to learn most of my life, but I\u0026#39;m trying to catch up to his stuff is so good. So Nick, I just appreciate what you\u0026#39;re doing. So we\u0026#39;ll have the link on there, click subscribe, and you\u0026#39;re not going to be disappointed with the stuff that he\u0026#39;s putting out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:44):\u003cbr\u003e\nAnd listen, same back to you. And listen, also, apologies, I think I just subscribed to you for the first time this morning. So I was like, why can I find him in my subscriptions tab? So apologies, that\u0026#39;s on me. But yeah, Eric\u0026#39;s stuff, I see all your stuff. I just apparently wasn\u0026#39;t subscribed to it. So now I am. You should be too Great practical stuff. And this probably isn\u0026#39;t the end of partnerships together, so we\u0026#39;re just getting this ball rolling. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (48:12):\u003cbr\u003e\nIf you\u0026#39;ve got a game that you\u0026#39;re like, this is a killer game for us that we do every year, it just hits, would you put that in the comments below? I always want to learn more stuff. I I\u0026#39;m about steal, steal, steal, steal, grab whatever I can to add to what I\u0026#39;m doing. We\u0026#39;d love that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (48:31):\u003cbr\u003e\nYeah, absolutely. Absolutely. So man, Eric, appreciate your time. Everyone else, as you\u0026#39;re downloading this blessings on you. Hope you have an amazing Christmas party with it and we we\u0026#39;ll talk next time. \u003c/p\u003e\n\n\u003cp\u003eErik \u0026quot;w/a k\u0026quot; Williams (48:43):\u003cbr\u003e\nSee ya!\u003c/p\u003e","summary":"👋 The Ultimate (and FREE!) Christmas Party Guide ! In this exciting video, we'll dive into the power of Games, and the philosophy of building out a strong youth ministry program.","date_published":"2023-12-05T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4a8a8738-f05e-4a6c-ae6c-8a8f146ed7fd.mp3","mime_type":"audio/mpeg","size_in_bytes":70998535,"duration_in_seconds":2925}]},{"id":"ba14a6da-17c7-475e-a57f-ec5fa8359e16","title":"Episode 073:  🧑‍🚀 New Frontiers in Digital Discipleship for the Church: Shepherding 🐑","url":"https://www.hybridministry.xyz/073","content_text":"🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n🧑‍🚀  EXPLORING NEW FRONTIERS PLAYLIST\nExploring The New Way to Approach Ministry, Full Playlist\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\n\n========================================\n\nDESCRIPTION\n👋 Welcome to our YouTube channel \u0026amp; podcast! \n\n🧑‍🚀 In this playlist, we are exploring the 3 new digital frontiers for churches and youth ministry pastors and leaders.\n\n🐑 Shepherding\nIt's not as sleek and sexy as Games and Message Enhancement, but it might ultimately be the key to unlocking true pastoral leadership and care.\nAnd how do we do so in a new digital frontier and digital landscape?\n\nWe'll talk about it!\n\nBe sure to go back and check out the last two videos where we discussed...\n\n🎮Games\n💬 Message Enhancement\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\n\nSo be sure to subscribe, so you don't miss a thing!\n\nShepherding #PastoralCare #DigitalFrontier\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/073\n\n//YOUTUBE VIDEO\nhttps://youtu.be/yFa8UjlDigs\n\n//YOUTH PASTOR FACEBOOK GROUPS\nhttps://www.facebook.com/groups/DYMCommunity\nhttps://www.facebook.com/groups/2204527836\n\n//PLANNING CENTER PEOPLE\nhttps://www.planningcenter.com/people\n\n//GROW NUMBERS\nhttps://growcurriculum.org/numbers/\n\n//FLASHCARDS APP\nhttps://apps.apple.com/us/app/flash-cards-go-flashcards/id1257862568\n\n\n\n🕰️TIMECODES\n00:00-01:28 Shepherding and Pastoral Care is the secret sauce to communicating God's love\n01:28-04:18 Why Hybrid and Shepherding are surprising linked\n04:18-09:19 Digital Shepherding Hack #1\n09:19-12:00 Digital Shepherding Hack #2\n12:00-13:53 Digital Shepherding Hack #3\n13:53-16:40 Digital Shepherding Bonus Hack #1 \u0026amp; #2\n\n\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nPastoring, shepherding, caring for people. It's hard work. Let's just be honest. And in this third episode of this playlist, exploring New Digital Frontiers. In the last episode, we looked at games and then we looked at message enhancement. And now in this episode, the final installment of the playlist, we're going to be looking at pastoral care. I get it, it's not the fun, it's not the sexy, it's not the social media, but pastoral care is really the secret sauce. It is the warmth that what brings people back to your church. So how do you as a pastor, church leader, ministry leader, or maybe even just a small group leader, care for your people? But how do you use technology and hybrid ministry to make it easier, more efficient, and create a more inviting and warm atmosphere around you and your group and your church? In this episode, we're going to look at three ideas that you can start using immediately in your ministry to care for people well. \n\nNick Clason (01:11):\nAnd beyond that, I have a tool that I think every church needs to use. And finally, make sure you stick around to the end of the video because we are going to give you two bonus tips, and I think the bonus tips might be worth the price of admission. Welcome to the Hybrid Ministry Show. Well, everyone, welcome to the Hybrid Ministry Show. My name is Nick Clayson. I am a youth pastor, currently situated and located in the DFW Dallas-Fort Worth, area Y hybrid ministry. What I mean by hybrid is not just physical, not just digital, but a melding of the two, a hybrid experience between your physical and your digital. It's using technology to lean into the already in-person moment that is existing. And you and I know that pastoral care happens best, need a knee, eye to eye, maybe over a cup of coffee, but sometimes you're not physically with the person that you need to be with. \n\nNick Clason (02:06):\nAnd so how do we meld the physical and the digital and bring it together to make it hybrid? And the reason I think this is important is because Gen Z and Gen Alpha are using their cell phone screen-based device more than any other screen-based device combined. And so the reality is cell phones aren't going anywhere, which is why I created this completely free ebook from scratch. It's going to give you 40 ideas a month's worth of social media that you can bring into your ministry and use in your social media. But here's why this plan is different than all the other plans. First of all, it's free, and second of all, it's recyclable and reproducible. And third, it is you and your students and your leaders on camera. It's not just a bunch of static roped, stoic graphics. And here's the thing, I think in this playlist, the shepherding idea, this might be the easiest of all the other ideas to understand more than games, maybe even more than teaching enhancement. \n\nNick Clason (03:07):\nBut some of the ideas I'm going to give you, you're going to be like, yeah, that's obvious. That's dumb, and I get it. But I do have two bonus ideas that I think are pretty next level that you're probably not thinking of. They're not revolutionary, they're not some super secret face scanning app that's going to help you be more caring of the people in your space. But they are just a little bit more outside of the box because I think that the ideas I have for you, you maybe haven't heard of or even haven't tried. But hey, before we dive in, I would love to encourage you for a like and a subscribe. Those two things are completely free for you, and they would mean the world to us because really, I do want you to be the best pastor possible to your students, to your church, to the people that God's entrusted to you. \n\nNick Clason (03:51):\nAnd if you like, you subscribe, you're going to help get this message out to other people as well as not miss other ideas that we have coming your way that's really just going to help come alongside and help you be the best pastor, ministry leader or small group leader possible for you, for your students and for the people that God has entrusted into your care. So without any further fanfare, let's dive into three hybrid ministry ideas for shepherding and four K. So as we explore new digital frontiers and games, as we explore new digital frontiers and message enhancement, those things are a little bit more outside the box, a little bit more revolutionary, a little bit more, you got to kind of think and maybe squint your eyes and tilt your head and be like, okay, I see how you could incorporate that. But what I'm about to share with you are things that I think are pretty standard in most churches. \n\nNick Clason (04:43):\nAnd so the first hybrid idea, the first hybrid tool, the first digital tool, and again, you might even as I say this, you can be like, well, yeah, okay, it is a church management software. And listen, I get it right. It is about the most basic thing. Most churches in America have One, you got Church Community Builder, you got Planning Center, you got the Rock, you got ACS through rum, through ACS. There are a lot of different options. Comment below what your church is using as a church management software, but here's what I want to let you know is if you're in a church like me, when I first started, we didn't do church management softwares. Our church management software was this small little tool called Excel. And if you're in a church that doesn't do church management softwares, and I get it, the median sized church in America is 75 people. \n\nNick Clason (05:39):\nAnd so that's what the majority of churches around America, that's the size that most of them are. And so there may be a world where a church management software is not a defacto element to what you're doing. There are a couple of tools out there I want to share with you, links down below in the description that are actually free. So if your student ministry is 25 and under, there's a grow resource curriculum company by Kenny and l. Theirs is completely free. If you have under 25 people in your ministry, free forever under 25. And so what it does is it helps you with check-ins, sign in, and just keeping track of who's been there in the weeks to come. And that's part of pastoral care, right? Knowing who's been there so that you can reach out to those who haven't been there. Another option that's completely free, and it's free no matter the size is Planning Center people. \n\nNick Clason (06:40):\nNow Planning Center is made famous through their services app, which is what musicians and bands would send their other band members, music song, song charts, lyrics, things for people to practice. They could assign you different positions like you're on drums this week, you're on bass this week. And then Planning Center started to dabble in other areas and other elements. And so Planning Center people is amazing and it links really well with services, planning Center Services, the module, but also events and registration and a calendaring and giving. I was in a church that didn't have a church management software. And then we finally did come around to a church management software and we went in on Planning Center. The downside of Planning Center is this, it's expensive. The upside of Planning Center is frankly, I've used all the ones I mentioned earlier, the Rock, ACS Realm, CCB Church, community Builder and Planning Center. \n\nNick Clason (07:39):\nAnd Planning Center was my favorite by far. Hands down is also the most expensive, and so you just need to know that. But planning Center people is not expensive. It's all the other elements to make it kind of work together so that giving works together and that registration works together and that services works together, all linking in with people. But Planning Center People is completely free. If you want to do Check-in, it's another module that costs more money, but both of those are free Grow numbers under 25 and Planning Center people Free Forever links below in the description to check those out. But what they do is they just help you keep track of your people, their information addresses, emails, phone numbers. And as a youth pastor, youth ministry leader, one of the things I think that Covid did was it brought back some of the more old school ways to do pastoral care. \n\nNick Clason (08:31):\nRight now, as a youth pastor send so many handwritten notes, and the way that I use that and the way that I use my church management software is I look the person up, I get their address, I write them a note and I mail it to 'em. The reality is I couldn't do that without that tool. And so again, it might seem basic, but the first idea I have for you is use and utilize your church management software. Now, if you already have one, you don't have to get it set up. You have maybe an admin who's keeping track of those things. That's great. That just gives you more access and more ability to help care for the people that God has entrusted to. So get creative, think outside the box. How else can you lean in and utilize your church management software to your advantage? \n\nNick Clason (09:21):\nHybrid idea number two that I have for you is text messaging. And again, I get it, you're like, dude, are you serious? That's so basic. But I just want to let you know when we had a death in the family last year, about a year ago at this point, and I was on my way driving a thousand miles from here back to our hometown, I got countless amounts of text messaging, countless amounts of phone calls from people who wanted to just offer care and support and love and text messaging is a really simple way that, think about it. Before the advent and invention of the cell phone, you had to be physically in a room with someone to offer care, and you should still do that, right? This is hybrid. That's not throwing out the in-person, but that's saying, Hey, I know this thing about you because of our in-person relationship. \n\nNick Clason (10:18):\nI know this thing about you because of our in-person relationship. However, what I also know about you is that you're going through something difficult. And while I can't be with you right now, I can lean into the digital expression of our relationship, a cell phone, and I can text you and say, Hey, man, praying for you. It's so simple and I don't know about you, but for me, that means just as much as getting flowers or getting a meal sent to my home or even getting a handwritten note, frankly, I don't need some grand expression of shepherding or pastoral care. I just need to know that someone is there for me. Like I've told you, and in the intro, I'm in Texas, but I've been a youth pastor in Chicago. I've been a youth pastor in Cincinnati, Ohio. I've been a youth pastor in Dayton, Ohio, and still to this day, I keep up with students of mine. \n\nNick Clason (11:09):\nWe have the world's longest Snapchat streak, and I definitely don't recommend that you Snapchat your students. But what I have done is some of my students who've graduated and have volunteered for me at camps and retreats in the past as graduated seniors and students now, I keep up with them and we talk and it's an everyday thing on the Snapchat streak. So sometimes we don't talk about anything, but I know when they're getting new jobs, we talk about the Bengals because that's their favorite team. We talk about their dad who's having procedures and surgeries. That is one way that I just keep up in the lives of students that are no longer in youth ministry. They're in their twenties now, but I still have a relationship with them because of what my cell phone. So don't overlook the power of what your cell phone can do for you and how it can help you care for the people that God has entrusted to. \n\nNick Clason (11:59):\nYou have idea number three, and I'll say this, this may not be the best youth ministry friendly idea, but Facebook groups, it isn't. If it isn't helpful for you and your youth ministry and your students, it can still be helpful for you and your youth ministry and your students' parents. And so create community, create a place where conversation can happen. I think sometimes it's a little difficult to do. I think sometimes it feels more like an announcement billboard thing, but some of the best groups, some of my best experiences on Facebook are in a group dynamic and in a group setting. For example, the Download Youth Ministry community Facebook group, the Youth Pastors Only Facebook group by Ymm 360. I'll link both of those down below in the description. If you're not, are any in them, check it out because honestly, it's people who are like, Hey, what do you guys do for Halloween? \n\nNick Clason (12:52):\nWhat do you guys do for a harvest party? What do you guys do for a Christmas party? What are your Christmas leader idea gifts? How are you guys using chat GPT in your ministry to help you out? It's just a open source area for youth pastors to have a conversation. I wish that our Facebook groups could be an open source place for our parents to have a conversation about raising teenagers, because raising teenagers is hard, and there should be a place where the church is both the safest place to do it and where other parents can come alongside and give helpful tips, tricks, and hacks. And so I think that that can be a great place to not only help people just with tips, tricks and hacks, but also provide pastoral care because you can reach out and be like, Hey, and then this is going to put some ownership on the person, but if they're going through something, they might offer a prayer request. \n\nNick Clason (13:43):\nAnd then if you're in that group, you are aware of something going on, which then you can go to your church management system, get their phone number and text them, and boom, which use all three of 'em. The two ideas I have for you that you're probably not thinking of are your personal intercessory, pastoral prayer for your people is probably the secret sauce to you shepherding your people well. And so maybe for you, you just have a vibrant prayer life. But one of the things I know is that most people I talk to, prayer is always an area they're wanting to grow in. I know it's an area that I'm always looking and wanting to grow in. And so one of my favorite apps is the YouVersion Bible app, and they have a prayer section. You can just log your prayers. And so maybe that can be a place where you can pray for the students in which God has entrusted to you, and you can break 'em up into categories. \n\nNick Clason (14:42):\nSo you can have your own kind of prayer list. You can have maybe a gratitude list or something, but you could also have an intercessory prayer for your students list, and you just list them out by name and you just pray for your students by name. And that's going to be one of the most impactful ways for you to have a heart that grows with care and compassion and empathy for your students in which God has entrusted into your care. But maybe you just need a tool to help you organize your thoughts, to stay on track and to not forget things. The other idea I have for you is an app called Flashcard Go, and you can download it in the app store. Full disclosure, I've never used it. It's also an iPhone app, not an iPhone guy. But if I was thinking if it's customizable to the way that I believe, they are telling me it's customizable. \n\nNick Clason (15:28):\nWhat if you put faces of your students on flashcards and you could swipe through and see a picture of your student? Be like, got to pray for Gabe. Swipe through. Got to pray for Cameron, his relationship with his girlfriend right now, school. Got to pray for Caleb. Everything he's going through, the wrestling lady is having about faith. Got to pray for Megan. Megan, who's struggling with this, this, and this that could help you. Again, similar to the prayer app, filter your thoughts and pray for your students and pray for your students. Because here's the deal, we're in a new age. We're in the digital era, and some of the good things about physical gatherings aren't going anywhere. But how can you bring about the digital to enhance your physical ministry and make a difference both through games, through message enhancement and not through shepherding? Because I believe that every youth ministry needs to stop ignoring digital ministry. And that's the next video that's going to be linked here on the screen. Take a look at that because we're trying to make digital discipleship easy and accessible. So as always, stay hybrid ","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🧑‍🚀  \u003cstrong\u003eEXPLORING NEW FRONTIERS PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eExploring The New Way to Approach Ministry, Full Playlist\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋 Welcome to our YouTube channel \u0026amp; podcast! \u003c/p\u003e\n\n\u003cp\u003e🧑‍🚀 In this playlist, we are exploring the 3 new digital frontiers for churches and youth ministry pastors and leaders.\u003c/p\u003e\n\n\u003cp\u003e🐑 Shepherding\u003cbr\u003e\nIt\u0026#39;s not as sleek and sexy as Games and Message Enhancement, but it might ultimately be the key to unlocking true pastoral leadership and care.\u003cbr\u003e\nAnd how do we do so in a new digital frontier and digital landscape?\u003c/p\u003e\n\n\u003cp\u003eWe\u0026#39;ll talk about it!\u003c/p\u003e\n\n\u003cp\u003eBe sure to go back and check out the last two videos where we discussed...\u003c/p\u003e\n\n\u003cp\u003e🎮Games\u003cbr\u003e\n💬 Message Enhancement\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eSo be sure to subscribe, so you don\u0026#39;t miss a thing!\u003c/p\u003e\n\n\u003ch1\u003eShepherding #PastoralCare #DigitalFrontier\u003c/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/073\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/073\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE VIDEO\u003cbr\u003e\n\u003ca href=\"https://youtu.be/yFa8UjlDigs\" rel=\"nofollow\"\u003ehttps://youtu.be/yFa8UjlDigs\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//YOUTH PASTOR FACEBOOK GROUPS\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/groups/DYMCommunity\" rel=\"nofollow\"\u003ehttps://www.facebook.com/groups/DYMCommunity\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/groups/2204527836\" rel=\"nofollow\"\u003ehttps://www.facebook.com/groups/2204527836\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PLANNING CENTER PEOPLE\u003cbr\u003e\n\u003ca href=\"https://www.planningcenter.com/people\" rel=\"nofollow\"\u003ehttps://www.planningcenter.com/people\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GROW NUMBERS\u003cbr\u003e\n\u003ca href=\"https://growcurriculum.org/numbers/\" rel=\"nofollow\"\u003ehttps://growcurriculum.org/numbers/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FLASHCARDS APP\u003cbr\u003e\n\u003ca href=\"https://apps.apple.com/us/app/flash-cards-go-flashcards/id1257862568\" rel=\"nofollow\"\u003ehttps://apps.apple.com/us/app/flash-cards-go-flashcards/id1257862568\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:28 Shepherding and Pastoral Care is the secret sauce to communicating God\u0026#39;s love\u003cbr\u003e\n01:28-04:18 Why Hybrid and Shepherding are surprising linked\u003cbr\u003e\n04:18-09:19 Digital Shepherding Hack #1\u003cbr\u003e\n09:19-12:00 Digital Shepherding Hack #2\u003cbr\u003e\n12:00-13:53 Digital Shepherding Hack #3\u003cbr\u003e\n13:53-16:40 Digital Shepherding Bonus Hack #1 \u0026amp; #2\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nPastoring, shepherding, caring for people. It\u0026#39;s hard work. Let\u0026#39;s just be honest. And in this third episode of this playlist, exploring New Digital Frontiers. In the last episode, we looked at games and then we looked at message enhancement. And now in this episode, the final installment of the playlist, we\u0026#39;re going to be looking at pastoral care. I get it, it\u0026#39;s not the fun, it\u0026#39;s not the sexy, it\u0026#39;s not the social media, but pastoral care is really the secret sauce. It is the warmth that what brings people back to your church. So how do you as a pastor, church leader, ministry leader, or maybe even just a small group leader, care for your people? But how do you use technology and hybrid ministry to make it easier, more efficient, and create a more inviting and warm atmosphere around you and your group and your church? In this episode, we\u0026#39;re going to look at three ideas that you can start using immediately in your ministry to care for people well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:11):\u003cbr\u003e\nAnd beyond that, I have a tool that I think every church needs to use. And finally, make sure you stick around to the end of the video because we are going to give you two bonus tips, and I think the bonus tips might be worth the price of admission. Welcome to the Hybrid Ministry Show. Well, everyone, welcome to the Hybrid Ministry Show. My name is Nick Clayson. I am a youth pastor, currently situated and located in the DFW Dallas-Fort Worth, area Y hybrid ministry. What I mean by hybrid is not just physical, not just digital, but a melding of the two, a hybrid experience between your physical and your digital. It\u0026#39;s using technology to lean into the already in-person moment that is existing. And you and I know that pastoral care happens best, need a knee, eye to eye, maybe over a cup of coffee, but sometimes you\u0026#39;re not physically with the person that you need to be with. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:06):\u003cbr\u003e\nAnd so how do we meld the physical and the digital and bring it together to make it hybrid? And the reason I think this is important is because Gen Z and Gen Alpha are using their cell phone screen-based device more than any other screen-based device combined. And so the reality is cell phones aren\u0026#39;t going anywhere, which is why I created this completely free ebook from scratch. It\u0026#39;s going to give you 40 ideas a month\u0026#39;s worth of social media that you can bring into your ministry and use in your social media. But here\u0026#39;s why this plan is different than all the other plans. First of all, it\u0026#39;s free, and second of all, it\u0026#39;s recyclable and reproducible. And third, it is you and your students and your leaders on camera. It\u0026#39;s not just a bunch of static roped, stoic graphics. And here\u0026#39;s the thing, I think in this playlist, the shepherding idea, this might be the easiest of all the other ideas to understand more than games, maybe even more than teaching enhancement. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:07):\u003cbr\u003e\nBut some of the ideas I\u0026#39;m going to give you, you\u0026#39;re going to be like, yeah, that\u0026#39;s obvious. That\u0026#39;s dumb, and I get it. But I do have two bonus ideas that I think are pretty next level that you\u0026#39;re probably not thinking of. They\u0026#39;re not revolutionary, they\u0026#39;re not some super secret face scanning app that\u0026#39;s going to help you be more caring of the people in your space. But they are just a little bit more outside of the box because I think that the ideas I have for you, you maybe haven\u0026#39;t heard of or even haven\u0026#39;t tried. But hey, before we dive in, I would love to encourage you for a like and a subscribe. Those two things are completely free for you, and they would mean the world to us because really, I do want you to be the best pastor possible to your students, to your church, to the people that God\u0026#39;s entrusted to you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:51):\u003cbr\u003e\nAnd if you like, you subscribe, you\u0026#39;re going to help get this message out to other people as well as not miss other ideas that we have coming your way that\u0026#39;s really just going to help come alongside and help you be the best pastor, ministry leader or small group leader possible for you, for your students and for the people that God has entrusted into your care. So without any further fanfare, let\u0026#39;s dive into three hybrid ministry ideas for shepherding and four K. So as we explore new digital frontiers and games, as we explore new digital frontiers and message enhancement, those things are a little bit more outside the box, a little bit more revolutionary, a little bit more, you got to kind of think and maybe squint your eyes and tilt your head and be like, okay, I see how you could incorporate that. But what I\u0026#39;m about to share with you are things that I think are pretty standard in most churches. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:43):\u003cbr\u003e\nAnd so the first hybrid idea, the first hybrid tool, the first digital tool, and again, you might even as I say this, you can be like, well, yeah, okay, it is a church management software. And listen, I get it right. It is about the most basic thing. Most churches in America have One, you got Church Community Builder, you got Planning Center, you got the Rock, you got ACS through rum, through ACS. There are a lot of different options. Comment below what your church is using as a church management software, but here\u0026#39;s what I want to let you know is if you\u0026#39;re in a church like me, when I first started, we didn\u0026#39;t do church management softwares. Our church management software was this small little tool called Excel. And if you\u0026#39;re in a church that doesn\u0026#39;t do church management softwares, and I get it, the median sized church in America is 75 people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:39):\u003cbr\u003e\nAnd so that\u0026#39;s what the majority of churches around America, that\u0026#39;s the size that most of them are. And so there may be a world where a church management software is not a defacto element to what you\u0026#39;re doing. There are a couple of tools out there I want to share with you, links down below in the description that are actually free. So if your student ministry is 25 and under, there\u0026#39;s a grow resource curriculum company by Kenny and l. Theirs is completely free. If you have under 25 people in your ministry, free forever under 25. And so what it does is it helps you with check-ins, sign in, and just keeping track of who\u0026#39;s been there in the weeks to come. And that\u0026#39;s part of pastoral care, right? Knowing who\u0026#39;s been there so that you can reach out to those who haven\u0026#39;t been there. Another option that\u0026#39;s completely free, and it\u0026#39;s free no matter the size is Planning Center people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:40):\u003cbr\u003e\nNow Planning Center is made famous through their services app, which is what musicians and bands would send their other band members, music song, song charts, lyrics, things for people to practice. They could assign you different positions like you\u0026#39;re on drums this week, you\u0026#39;re on bass this week. And then Planning Center started to dabble in other areas and other elements. And so Planning Center people is amazing and it links really well with services, planning Center Services, the module, but also events and registration and a calendaring and giving. I was in a church that didn\u0026#39;t have a church management software. And then we finally did come around to a church management software and we went in on Planning Center. The downside of Planning Center is this, it\u0026#39;s expensive. The upside of Planning Center is frankly, I\u0026#39;ve used all the ones I mentioned earlier, the Rock, ACS Realm, CCB Church, community Builder and Planning Center. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:39):\u003cbr\u003e\nAnd Planning Center was my favorite by far. Hands down is also the most expensive, and so you just need to know that. But planning Center people is not expensive. It\u0026#39;s all the other elements to make it kind of work together so that giving works together and that registration works together and that services works together, all linking in with people. But Planning Center People is completely free. If you want to do Check-in, it\u0026#39;s another module that costs more money, but both of those are free Grow numbers under 25 and Planning Center people Free Forever links below in the description to check those out. But what they do is they just help you keep track of your people, their information addresses, emails, phone numbers. And as a youth pastor, youth ministry leader, one of the things I think that Covid did was it brought back some of the more old school ways to do pastoral care. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:31):\u003cbr\u003e\nRight now, as a youth pastor send so many handwritten notes, and the way that I use that and the way that I use my church management software is I look the person up, I get their address, I write them a note and I mail it to \u0026#39;em. The reality is I couldn\u0026#39;t do that without that tool. And so again, it might seem basic, but the first idea I have for you is use and utilize your church management software. Now, if you already have one, you don\u0026#39;t have to get it set up. You have maybe an admin who\u0026#39;s keeping track of those things. That\u0026#39;s great. That just gives you more access and more ability to help care for the people that God has entrusted to. So get creative, think outside the box. How else can you lean in and utilize your church management software to your advantage? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:21):\u003cbr\u003e\nHybrid idea number two that I have for you is text messaging. And again, I get it, you\u0026#39;re like, dude, are you serious? That\u0026#39;s so basic. But I just want to let you know when we had a death in the family last year, about a year ago at this point, and I was on my way driving a thousand miles from here back to our hometown, I got countless amounts of text messaging, countless amounts of phone calls from people who wanted to just offer care and support and love and text messaging is a really simple way that, think about it. Before the advent and invention of the cell phone, you had to be physically in a room with someone to offer care, and you should still do that, right? This is hybrid. That\u0026#39;s not throwing out the in-person, but that\u0026#39;s saying, Hey, I know this thing about you because of our in-person relationship. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:18):\u003cbr\u003e\nI know this thing about you because of our in-person relationship. However, what I also know about you is that you\u0026#39;re going through something difficult. And while I can\u0026#39;t be with you right now, I can lean into the digital expression of our relationship, a cell phone, and I can text you and say, Hey, man, praying for you. It\u0026#39;s so simple and I don\u0026#39;t know about you, but for me, that means just as much as getting flowers or getting a meal sent to my home or even getting a handwritten note, frankly, I don\u0026#39;t need some grand expression of shepherding or pastoral care. I just need to know that someone is there for me. Like I\u0026#39;ve told you, and in the intro, I\u0026#39;m in Texas, but I\u0026#39;ve been a youth pastor in Chicago. I\u0026#39;ve been a youth pastor in Cincinnati, Ohio. I\u0026#39;ve been a youth pastor in Dayton, Ohio, and still to this day, I keep up with students of mine. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:09):\u003cbr\u003e\nWe have the world\u0026#39;s longest Snapchat streak, and I definitely don\u0026#39;t recommend that you Snapchat your students. But what I have done is some of my students who\u0026#39;ve graduated and have volunteered for me at camps and retreats in the past as graduated seniors and students now, I keep up with them and we talk and it\u0026#39;s an everyday thing on the Snapchat streak. So sometimes we don\u0026#39;t talk about anything, but I know when they\u0026#39;re getting new jobs, we talk about the Bengals because that\u0026#39;s their favorite team. We talk about their dad who\u0026#39;s having procedures and surgeries. That is one way that I just keep up in the lives of students that are no longer in youth ministry. They\u0026#39;re in their twenties now, but I still have a relationship with them because of what my cell phone. So don\u0026#39;t overlook the power of what your cell phone can do for you and how it can help you care for the people that God has entrusted to. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:59):\u003cbr\u003e\nYou have idea number three, and I\u0026#39;ll say this, this may not be the best youth ministry friendly idea, but Facebook groups, it isn\u0026#39;t. If it isn\u0026#39;t helpful for you and your youth ministry and your students, it can still be helpful for you and your youth ministry and your students\u0026#39; parents. And so create community, create a place where conversation can happen. I think sometimes it\u0026#39;s a little difficult to do. I think sometimes it feels more like an announcement billboard thing, but some of the best groups, some of my best experiences on Facebook are in a group dynamic and in a group setting. For example, the Download Youth Ministry community Facebook group, the Youth Pastors Only Facebook group by Ymm 360. I\u0026#39;ll link both of those down below in the description. If you\u0026#39;re not, are any in them, check it out because honestly, it\u0026#39;s people who are like, Hey, what do you guys do for Halloween? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:52):\u003cbr\u003e\nWhat do you guys do for a harvest party? What do you guys do for a Christmas party? What are your Christmas leader idea gifts? How are you guys using chat GPT in your ministry to help you out? It\u0026#39;s just a open source area for youth pastors to have a conversation. I wish that our Facebook groups could be an open source place for our parents to have a conversation about raising teenagers, because raising teenagers is hard, and there should be a place where the church is both the safest place to do it and where other parents can come alongside and give helpful tips, tricks, and hacks. And so I think that that can be a great place to not only help people just with tips, tricks and hacks, but also provide pastoral care because you can reach out and be like, Hey, and then this is going to put some ownership on the person, but if they\u0026#39;re going through something, they might offer a prayer request. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:43):\u003cbr\u003e\nAnd then if you\u0026#39;re in that group, you are aware of something going on, which then you can go to your church management system, get their phone number and text them, and boom, which use all three of \u0026#39;em. The two ideas I have for you that you\u0026#39;re probably not thinking of are your personal intercessory, pastoral prayer for your people is probably the secret sauce to you shepherding your people well. And so maybe for you, you just have a vibrant prayer life. But one of the things I know is that most people I talk to, prayer is always an area they\u0026#39;re wanting to grow in. I know it\u0026#39;s an area that I\u0026#39;m always looking and wanting to grow in. And so one of my favorite apps is the YouVersion Bible app, and they have a prayer section. You can just log your prayers. And so maybe that can be a place where you can pray for the students in which God has entrusted to you, and you can break \u0026#39;em up into categories. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:42):\u003cbr\u003e\nSo you can have your own kind of prayer list. You can have maybe a gratitude list or something, but you could also have an intercessory prayer for your students list, and you just list them out by name and you just pray for your students by name. And that\u0026#39;s going to be one of the most impactful ways for you to have a heart that grows with care and compassion and empathy for your students in which God has entrusted into your care. But maybe you just need a tool to help you organize your thoughts, to stay on track and to not forget things. The other idea I have for you is an app called Flashcard Go, and you can download it in the app store. Full disclosure, I\u0026#39;ve never used it. It\u0026#39;s also an iPhone app, not an iPhone guy. But if I was thinking if it\u0026#39;s customizable to the way that I believe, they are telling me it\u0026#39;s customizable. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:28):\u003cbr\u003e\nWhat if you put faces of your students on flashcards and you could swipe through and see a picture of your student? Be like, got to pray for Gabe. Swipe through. Got to pray for Cameron, his relationship with his girlfriend right now, school. Got to pray for Caleb. Everything he\u0026#39;s going through, the wrestling lady is having about faith. Got to pray for Megan. Megan, who\u0026#39;s struggling with this, this, and this that could help you. Again, similar to the prayer app, filter your thoughts and pray for your students and pray for your students. Because here\u0026#39;s the deal, we\u0026#39;re in a new age. We\u0026#39;re in the digital era, and some of the good things about physical gatherings aren\u0026#39;t going anywhere. But how can you bring about the digital to enhance your physical ministry and make a difference both through games, through message enhancement and not through shepherding? Because I believe that every youth ministry needs to stop ignoring digital ministry. And that\u0026#39;s the next video that\u0026#39;s going to be linked here on the screen. Take a look at that because we\u0026#39;re trying to make digital discipleship easy and accessible. So as always, stay hybrid \u003c/p\u003e","summary":"🐑 In today's rapidly evolving digital landscape, churches nationwide are embracing innovative strategies to guide and nurture their congregations. Join us as we embark on a journey to explore the new frontiers of digital discipleship, specifically focusing on the role of shepherding.","date_published":"2023-11-30T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ba14a6da-17c7-475e-a57f-ec5fa8359e16.mp3","mime_type":"audio/mpeg","size_in_bytes":24021964,"duration_in_seconds":1000}]},{"id":"47536cb7-e33d-42a2-a1bd-63145815fa85","title":"Episode 072:  🧑‍🚀 New Frontiers in Digital Discipleship for the Church: Message Enhancement 💬","url":"https://www.hybridministry.xyz/072","content_text":"🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n🧑‍🚀  EXPLORING NEW FRONTIERS PLAYLIST\nExploring The New Way to Approach Ministry, Full Playlist\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\n\n========================================\n\nDESCRIPTION\nPreaching, Teaching and Youth Ministry\nIt’s part of what we do in the church.\n\nYou’ve also heard that this generation, according to crossrivertherapy.com  has an attention span of just 8.25 seconds. Which is 4.25 seconds LESS than we experienced in the year 2000.\n\nFamously, that’s less than a goldfish\n\nBut teaching and preaching the Bible, is not only an integral part of youth ministry, but learning the Bible is important to the discipleship and developmental process, not only in teenagers, but in anyone who claims to follow Jesus Christ as their savior.\n\nSo how do we take the Hybrid approach to teaching and preaching.\nHybrid is not just your physical gathering\nBut not ignoring it in favor of your digital experience, either.\n\nIt’s both.\n\nIn this episode we’ll explore the how to preach and teach to a TikTok Generation.\nWhat we’re up against.\n\nWhat we can learn from culture\n\nAnd finally, 3 Hybrid Solutions you can implement THIS Wednesday night.\n\nchurchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/072\n\n//View all the Charts and Graphs via YouTube\nhttps://youtu.be/iIgEtxPLGBg\n\n//Mr. Beast on YouTube\nhttps://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA\n\n//Alex Hormozi\nhttps://www.youtube.com/@AlexHormozi\n\n//Steven Furtick\nhttps://www.youtube.com/@stevenfurtick\n\n//Research on Attention Spans\nhttps://www.crossrivertherapy.com/average-human-attention-span\nhttps://journals.physiology.org/doi/pdf/10.1152/advan.00109.2016\n\n//My Youth Min by Ym360\nhttps://myyouthmin.com/\n\n//The Learning Triangle\nhttps://www.educationcorner.com/the-learning-pyramid.html\n\n//Solution #1\nhttps://sidekick.tv/\n\n//Solution #2\nhttps://my.bible.com/events\n\n//Solution #3\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\n\n\n🕰️TIMECODES\n00:00-01:36 Preaching to the Generation with the Shortest Attention Span in History\n01:36-03:33 Teaching, Preaching and Hybrid Ministry is vital to the next generation\n03:33-11:15 Teaching to a TikTok Generation\n11:15-15:46 What can youth pastors learn from culture?\n\n15:46-21:39 3 Immediate Hybrid Solutions\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nPreaching teaching and youth ministry, they go together. It's just part of what we do. But what do you do when you're trying to preach and teach to the generation with the shortest attention span of only 8.25 seconds? Famously, you've heard it's less now than a goldfish down 4.5 seconds from the year 2000. And is there a way for us to digitally enhance through hybrid means the way in which people learn and listen to our teaching and our preaching now in this generation because teaching and preaching is not only an integral part of youth ministry, but it's an integral part of the way in which we disciple our students and help them understand the claims, values and teachings of Jesus. So how do we take this hybrid approach, not just digital, not just in person, but melding of the two together to increase awareness and to help bring about a better retention of our teaching and our preaching to our students. \n\nNick Clason (01:08):\nIn this episode, we will answer how to preach and teach to a tick talk generation and what we as communicators are up against. Additionally, we'll explore what we can learn from the culture that's around us. And finally, I want to offer for you three hybrid solutions to help engage and increase teaching and preaching and awareness in your context that you can implement tomorrow. Welcome to the Hybrid Ministry Show. Well, hey everyone. Welcome back to another edition of the Hybrid Ministry Show. I, as always am your host Nick Clason. I'm a 13 year youth ministry veteran now currently located in the DFW Dallas Fort Worth area. Excited to be with you. I've been teaching and preaching my entire career, but I've also been engaging with the importance of hybrid ministry. I've been aware of that and aware of the digital revolution ever since I started in youth ministry, which is why we have this playlist right here linked at the top of the screen that you're a part of as we are exploring new digital frontiers. \n\nNick Clason (02:12):\nThe last video was all about games and how we can implement hybrid into our games and into the fun in our youth ministries. And this episode is about enhancing the messages. So I hope that you'll stick around to the very end of the video because in addition to that, I have a sure surefire resource linked in the description below. That's not only going to help you win on social media and bring about your messages and all those things to your students and help bring that to them the other hours of your week, but it'll also help you have fun with them like we talked about in the last video. And so I want to encourage you to I you to subscribe. Those things are free for you and they mean a lot to me, and I want you to do that because we do drop resources, like I just mentioned, 40 done for you, an entire month's worth of social media, but not just a bunch of graphics. \n\nNick Clason (03:04):\nThis is you actually getting in front of the camera, getting in front of a video, using yourself, your students, your leaders, whoever you want to help change the game on your social media platform. And so those types of things are coming at you every single week. We'll drop a new episode every single Thursday, so like subscribe, can't wait to see on the other side, but hey, we are going to be diving into teaching to a TikTok generation. Let's explore that together. So famously, this generation has an attention span of 8.25 seconds. It said that that is less than the household goldfish. So I don't know if any of you guys have gold fishes or teenagers in your house, but if you do, your teenager has a shorter attention span than a goldfish. What is going on nowadays though is the short form video revolution ushered into us by TikTok during the pandemic has changed the way in which we engage with content online. \n\nNick Clason (04:07):\nIt just has our attention spans are getting shorter. The need and relevance for a really, really crucial opening section of your video is what is going to determine if someone sticks around in your video or if they're going to leave. In fact, I want to share with you three examples from three very different classes and creators and just like different pockets of YouTube, but all three very good, three people who know what they're doing on social media. And I want to point out to you, we're going to watch 'em right here live on screen. I want to react to how well their hook and how well their intro does. So the first one up is a Mr. Beast video. So let's check this out together. \n\nNick Clason (04:54):\nHundred million mankind, okay? He's just taught, he's just B roll. He's got Justin Timberlake on there. Whoa, got those waves with his editing's great all the way to this barely functioning house, more of a shed. Well, why does this house cost a dollar? Yeah, we get another storm. It's probably going to, he's already into the content now of his video. He's only 38 seconds in. It feels like the intro. It just seamlessly moves straight into the content. Mr. Beast is probably the best at the opening ones. This one is more of a entrepreneur guy, guru trying to help you win online. So let's check out his video. This is my most brutally honest advice to my, you beat 99% of people zoomed out without media advice to my younger self and \n\nNick Clason (05:57):\nHow I, you're going to lose sleep. You'll doubt whether it'll work. You'll stress. He's catering to the difficulty of what he does and what the people that follow him need to do. He's got B roll, he's got light transitions, all that type of stuff. Great. Now this one right here, this is Churchill from Elevation Steven S check this one out sitting on that you're not using today. That's not the beginning of his sermon, but it's the beginning of this video. Arrows, you should have taken everything God gave you kept striking until you saw it to. They edited it so that it started there at what they considered to be the most interesting part, artillery to be defeated. It was his lack of drive. The reason I want to show all of you that is that the first 30 seconds or less of every single one of those videos, all very different, but all very good. \n\nNick Clason (06:56):\nEveryone who edited that video knew exactly what they were doing. So I actually have a video that I just released on a platform called My Youth Men, which is a membership tier of YM 360. You can check it out, link in the description for a seven day free trial. But the video is about discipling students and teenagers through the usage pitfalls and platforms with cell phones as opposed to a way, and I show you those videos because I want to say that's what we as communicators are up against. Your students are watching those for entertainment, for fun, even maybe for inspiration with a Steven Furtick. And then you and I get up as their youth pastor and we start teaching at them in all of our old seminary taught ways. I think as I said in my video, that there are new ways of doing it. \n\nNick Clason (07:51):\nIn fact, this is a educator's tool. It's going to be up here on the screen. If you're listening to the podcast, make sure that you hit the link in the show notes so you can see everything on YouTube with all of our video overlays and all of our things flying in. But this is called the knowledge pyramid, and there are two sections to it. There's the passive teaching methods and then there's the participatory teaching methods. And most of us in church are using the passive teaching methods and the percentages are broken down by the knowledge retention rate. So how well this style of teaching helps people retain that type of teaching. And so the lowest at 5% is lecture based style. You might think 8.25 seconds is low, but I'm just going to admit to you, I am bored after a lecture after only 8.25 seconds. \n\nNick Clason (08:42):\nYou have to be really killing it, and I have to be really interested in that form of content. In the lecture style pyramid, 10% of the retention rate is reading, 20% is audio visual. So that would be something like including slides and or video in your teaching. And then 30% is demonstration. That's of the passive teaching style methods. So all of those things are all things that you've been taught probably in seminary of how to teach someone and how to maintain relevance as you teach someone. But then it shifts and at 50% a discussion group, a participatory teaching method is where that learning retention rate jumps up to 50%. If someone practices what they've learned by doing it, it jumps to 75% and then if they teach others, it jumps to 90%. So in most cases, us as youth pastors, we push our students through passive teaching methods, and then finally we get them into a discussion group As a participatory teaching method, discussion group is the lowest of the participatory section of retention, and that is why you and I as we are teaching, we need to differ at what we're doing. Look at what Mr. Beast did, how he looked at all the different houses, right? And he kept it moving. He was only on each house for just a few seconds. He was moving, he was garnering interest, he was keeping you hooked. Even look at fur, he's on the floor with arrows in hand doing his thing. Yeah, it was lecture style, but there's visuals to it. And in our youth ministries, more often than not, we're going to push people in to small groups, which is a relevant and meaningful participatory teaching method. \n\nNick Clason (10:32):\nAnd so as we know and look at the different teaching pyramid styles, here is my question, what do we do? How do we infuse and use hybrid to help increase the retention rates of the learnings? Because you know that the message that you're teaching matters. It's a truth of God. It's a truth from God's word, and it's been put on your heart by him, and you're trying to help share that message with the students in which God has entrusted to you in your student ministry. So what do you do about it? I think that there are a couple of clues that we can learn from culture, even from some of those YouTube videos that we watch. And so that's what we're going to check out in the next section. Neil Bradbury has a quote. The link to that article is in the show notes. He says, the eight second myth, as he classifies it for attention spans is actually more related to human behavior on websites and on social media and how many seconds the average person spends on a website before clicking away or navigating off of it. \n\nNick Clason (11:39):\nSo we have famously dubbed Generation Z and Gen Alpha subsequently as the generation with the tension span lower than a goldfish. And that's true as it relates to social media and Mr. Beast and Alex Har Zi, and even Steven Fer and Elevation, they're trying to capture people's attention on social media. So they do have to make that happen within eight seconds. And we are up against that, I would say, as communicators because that's how students are spending a majority of their time. Gen Z's using their cell phone more than any other screen-based device combined. However, I want to point something out that is a website statistic. And so while that is true of websites, the attention span is a little bit longer because eight seconds is incredibly short. And check this out. Over the last however many years, these are the top five grossing box office movies of all time. \n\nNick Clason (12:35):\nSo in 2009, avatar came out, and I think it's even been supplanted by itself for the re-release or something like that, but Avatar, the movie is two hours and 42 minutes. Avengers End Game came out in 2019. Shout out to my favorite movie. I love you. 3000. It is three hours in one minute. I was nervous going into Avengers end game. I was like, I might have to pee. What do I do if I have to pee? And I did. Titanic in 1992 was three hours and 14 minutes. Star Wars episode seven, two hours and 18 minutes, and an Avengers Infinity War, the prequel to end game 2018, two hours and 29 minutes long. Movies are still making money, they're still making them, and they're still releasing them. Also, shout out to Disney for owning four of the top five of those properties. All that to be said though, if it weren't lucrative and if it weren't making money, Disney and the other major motion picture companies in America wouldn't be making movies at that length. \n\nNick Clason (13:43):\nSo what does that mean for us? We got this eight second thing, but now we got movies that are going longer than three hours. How do we reconcile the difference between those two? My contention is this, if it's good, people will pay attention. It's that simple. And here's the reality. Most research, including Ted Talk and that organization say that a sweet spot for lectures is anywhere from 10 to 15 minutes. That's optimal. However, if it's moving, if it's keeping attention, if it's changing things up, even just going back and watching Mr. Beast intro video, how if it's moving and adapting, you can keep the attention of your audience. But here's a gut check. If Avatar and Endgame and Star Wars and Titanic are keeping people's attention, but you're losing them after only eight seconds, then the gut check moment for you and I as youth pastors might be, we might be more boring than we think we are. \n\nNick Clason (14:46):\nIn fact, I've been recording videos on this YouTube channel for six months, eight months now, and that's been a gut check moment for me. When certain videos get less views, I'll go back, I'll look at the analytics and I'll go and re-listen to it myself. And you know what? I'll notice, man, I'm boring, right? I have to learn how to be more captivating. I have to learn how to be more interesting. I have to learn how to keep and retain my audience longer throughout the duration of my videos. Not only is that true for me as a communicator via YouTube via video to y'all, but it's also true for me as a youth pastor. But going back and looking, watching those videos, which by the way, if you are not prerecording your messages or recording them at all to go back and look and learn, you are missing out on the easiest way to become better as a communicator. \n\nNick Clason (15:31):\nBut there's another hack and there's another little silver bullet that's going to slide in here because we are going to be exploring three hybrid ideas in this digital frontier to enhance our messages in the room. Let's check it out. So what are these hybrid ideas? Like I said, it's not just physical. It's not just digital, but it's a melding of the two. So in my mind, you're teaching live in the room, but you're putting things on their cell phone or putting resources on their cell phone for them to use later because they're taking their cell phone with them for the other 165 hours beyond just the one hour that you've been in your program. And most of us as youth pastors, we're not good enough to contend with cell phones. So instead of contending with them, using them, leaning into them, we just forced them to lock them away or get rid of them. \n\nNick Clason (16:20):\nBut one of my favorite solutions from my favorite people over at Download Youth Ministry is sidekick. Check it out, sidekick TV link in the show notes. I get zero kickback from this, but I'm a power user and they just released or they're going to release and listen. I may be letting the cat out of the bag a little bit, but they're going to be releasing a polling feature. So you can put a QR code on the screen, students can scan it, and they can vote live time, and you can show it live from the stage. And better yet, you can now control sidekick from your phone or your iPad if you don't have a tech person running back in the back. And so you can do live interactive types of things to interact with your in-person and letting them use the digital means in front of them. \n\nNick Clason (17:08):\nSo you can ask like, Hey, what is the best Thanksgiving food? Is it stuffing mashed potatoes, pumpkin pie, Turkey or ham? Let us know. Scan this QR code, and then you can get live results from your audience. You also, just like the learning pyramid showed, in addition to your lecture style, you need to be bringing visual aid with it. Use your screens, use your multimedia to your advantage. Use the things that are common to your students, like memes and tos. You can even pull out things like, Hey, show the most interesting photo from your last week in your camera roll. And one of my all time favorite ways to be hybrid is any sort of call to action, a camp, sign up, a discipleship, sign up. Even now, the sidekick voting thing use QR codes. They've had a resurgence since the pandemic, but people now can scan QR codes with just their camera app and their phone. \n\nNick Clason (18:02):\nIt will pull a link up and boom, you are off to the races. Use QR codes to your advantage. Use sidekick, use digital media, use your screens to interact and make things hybrid. The next idea that I have for you is you version events in our space, we call them digital notes. And so we link our YouVersion live events. If you didn't know, YouVersion is the Bible app made by Life church, but they have a events portion. And so what happens is if someone is in your church, it will pull geographically all the events that are live and they can get in there and there can be notes. Your main points scriptures you Additionally, my favorite reason for it is you can create call to action. So you can put your camp signup, you can put a Bible reading plan so they can be on the digital notes. \n\nNick Clason (19:01):\nThey can be taking notes in the space in your room as you're teaching, as you're preaching. And then at the end, you can be like, and hey, if you are learning right now and enjoying this message about prayer, but you want to grow even deeper into prayer, then I have a seven day prayer challenge plan linked in the you version, in the digital notes, whatever you want to call it. And kids can click it on their phone and write their sign up for a Bible reading plan. It's a way to help foster discipleship to lean into the hybrid, right? You taught something, but now by just having notes available to them on their phone, you can say, Hey, click accept, and start reading that plan. The third idea that I have for you is use YouTube and use social media. In fact, in the links down below, I have a couple of things, a less than $100 YouTube setup for you to start doing messages similar to this one right here where you're sitting direct to camera and posting your messages to YouTube. \n\nNick Clason (19:59):\nIf you have live streaming capabilities, then do that. But if you don't, as a youth pastor, I get it. I don't either sit down, prerecord your messages. In addition to that, you can use a service also linked in the description called Opus Pro to then take your long form and clip it into short form and give yourself a bunch of social media content for the week. And if you then need something to help fill in some of the other gaps, that's where my surefire resource, my ebook, my 40 done for you ideas comes in. And that message can live in perpetuity online as you help answer the specific faith questions of this next generation. It can be more than just for students who miss. It can be for parents to check it out. It can be for students who don't even go to your church. \n\nNick Clason (20:43):\nIt can be for students who go to your church to share messages with friends if they would never bring their friends to church, they can share a message on YouTube with their friends. And so those are my three ideas, sidekick in digital media, you versions, digital notes, and finally, utilize and use YouTube and social media to your advantage. The final piece of this playlist is we're going to be exploring and talking about how do we care for students in an ongoing type of way. We meet with them once a week, but then there's 167 hours. How can we, in a hybrid way care for the students pastorally in the ways in which God has entrusted to us? That video is linked right here on the screen. Make sure you check it out. We're making digital discipleship easy, possible and accessible. So as always, and don't forget, stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🧑‍🚀  \u003cstrong\u003eEXPLORING NEW FRONTIERS PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eExploring The New Way to Approach Ministry, Full Playlist\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nPreaching, Teaching and Youth Ministry\u003cbr\u003e\nIt’s part of what we do in the church.\u003c/p\u003e\n\n\u003cp\u003eYou’ve also heard that this generation, according to crossrivertherapy.com  has an attention span of just 8.25 seconds. Which is 4.25 seconds LESS than we experienced in the year 2000.\u003c/p\u003e\n\n\u003cp\u003eFamously, that’s less than a goldfish\u003c/p\u003e\n\n\u003cp\u003eBut teaching and preaching the Bible, is not only an integral part of youth ministry, but learning the Bible is important to the discipleship and developmental process, not only in teenagers, but in anyone who claims to follow Jesus Christ as their savior.\u003c/p\u003e\n\n\u003cp\u003eSo how do we take the Hybrid approach to teaching and preaching.\u003cbr\u003e\nHybrid is not just your physical gathering\u003cbr\u003e\nBut not ignoring it in favor of your digital experience, either.\u003c/p\u003e\n\n\u003cp\u003eIt’s both.\u003c/p\u003e\n\n\u003cp\u003eIn this episode we’ll explore the how to preach and teach to a TikTok Generation.\u003cbr\u003e\nWhat we’re up against.\u003c/p\u003e\n\n\u003cp\u003eWhat we can learn from culture\u003c/p\u003e\n\n\u003cp\u003eAnd finally, 3 Hybrid Solutions you can implement THIS Wednesday night.\u003c/p\u003e\n\n\u003ch1\u003echurchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian\u003c/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/072\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/072\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//View all the Charts and Graphs via YouTube\u003cbr\u003e\n\u003ca href=\"https://youtu.be/iIgEtxPLGBg\" rel=\"nofollow\"\u003ehttps://youtu.be/iIgEtxPLGBg\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Mr. Beast on YouTube\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Alex Hormozi\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@AlexHormozi\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@AlexHormozi\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Steven Furtick\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@stevenfurtick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@stevenfurtick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Research on Attention Spans\u003cbr\u003e\n\u003ca href=\"https://www.crossrivertherapy.com/average-human-attention-span\" rel=\"nofollow\"\u003ehttps://www.crossrivertherapy.com/average-human-attention-span\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://journals.physiology.org/doi/pdf/10.1152/advan.00109.2016\" rel=\"nofollow\"\u003ehttps://journals.physiology.org/doi/pdf/10.1152/advan.00109.2016\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//My Youth Min by Ym360\u003cbr\u003e\n\u003ca href=\"https://myyouthmin.com/\" rel=\"nofollow\"\u003ehttps://myyouthmin.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//The Learning Triangle\u003cbr\u003e\n\u003ca href=\"https://www.educationcorner.com/the-learning-pyramid.html\" rel=\"nofollow\"\u003ehttps://www.educationcorner.com/the-learning-pyramid.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Solution #1\u003cbr\u003e\n\u003ca href=\"https://sidekick.tv/\" rel=\"nofollow\"\u003ehttps://sidekick.tv/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Solution #2\u003cbr\u003e\n\u003ca href=\"https://my.bible.com/events\" rel=\"nofollow\"\u003ehttps://my.bible.com/events\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Solution #3\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:36 Preaching to the Generation with the Shortest Attention Span in History\u003cbr\u003e\n01:36-03:33 Teaching, Preaching and Hybrid Ministry is vital to the next generation\u003cbr\u003e\n03:33-11:15 Teaching to a TikTok Generation\u003cbr\u003e\n11:15-15:46 What can youth pastors learn from culture?\u003c/p\u003e\n\n\u003ch2\u003e15:46-21:39 3 Immediate Hybrid Solutions\u003c/h2\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nPreaching teaching and youth ministry, they go together. It\u0026#39;s just part of what we do. But what do you do when you\u0026#39;re trying to preach and teach to the generation with the shortest attention span of only 8.25 seconds? Famously, you\u0026#39;ve heard it\u0026#39;s less now than a goldfish down 4.5 seconds from the year 2000. And is there a way for us to digitally enhance through hybrid means the way in which people learn and listen to our teaching and our preaching now in this generation because teaching and preaching is not only an integral part of youth ministry, but it\u0026#39;s an integral part of the way in which we disciple our students and help them understand the claims, values and teachings of Jesus. So how do we take this hybrid approach, not just digital, not just in person, but melding of the two together to increase awareness and to help bring about a better retention of our teaching and our preaching to our students. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:08):\u003cbr\u003e\nIn this episode, we will answer how to preach and teach to a tick talk generation and what we as communicators are up against. Additionally, we\u0026#39;ll explore what we can learn from the culture that\u0026#39;s around us. And finally, I want to offer for you three hybrid solutions to help engage and increase teaching and preaching and awareness in your context that you can implement tomorrow. Welcome to the Hybrid Ministry Show. Well, hey everyone. Welcome back to another edition of the Hybrid Ministry Show. I, as always am your host Nick Clason. I\u0026#39;m a 13 year youth ministry veteran now currently located in the DFW Dallas Fort Worth area. Excited to be with you. I\u0026#39;ve been teaching and preaching my entire career, but I\u0026#39;ve also been engaging with the importance of hybrid ministry. I\u0026#39;ve been aware of that and aware of the digital revolution ever since I started in youth ministry, which is why we have this playlist right here linked at the top of the screen that you\u0026#39;re a part of as we are exploring new digital frontiers. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:12):\u003cbr\u003e\nThe last video was all about games and how we can implement hybrid into our games and into the fun in our youth ministries. And this episode is about enhancing the messages. So I hope that you\u0026#39;ll stick around to the very end of the video because in addition to that, I have a sure surefire resource linked in the description below. That\u0026#39;s not only going to help you win on social media and bring about your messages and all those things to your students and help bring that to them the other hours of your week, but it\u0026#39;ll also help you have fun with them like we talked about in the last video. And so I want to encourage you to I you to subscribe. Those things are free for you and they mean a lot to me, and I want you to do that because we do drop resources, like I just mentioned, 40 done for you, an entire month\u0026#39;s worth of social media, but not just a bunch of graphics. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:04):\u003cbr\u003e\nThis is you actually getting in front of the camera, getting in front of a video, using yourself, your students, your leaders, whoever you want to help change the game on your social media platform. And so those types of things are coming at you every single week. We\u0026#39;ll drop a new episode every single Thursday, so like subscribe, can\u0026#39;t wait to see on the other side, but hey, we are going to be diving into teaching to a TikTok generation. Let\u0026#39;s explore that together. So famously, this generation has an attention span of 8.25 seconds. It said that that is less than the household goldfish. So I don\u0026#39;t know if any of you guys have gold fishes or teenagers in your house, but if you do, your teenager has a shorter attention span than a goldfish. What is going on nowadays though is the short form video revolution ushered into us by TikTok during the pandemic has changed the way in which we engage with content online. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:07):\u003cbr\u003e\nIt just has our attention spans are getting shorter. The need and relevance for a really, really crucial opening section of your video is what is going to determine if someone sticks around in your video or if they\u0026#39;re going to leave. In fact, I want to share with you three examples from three very different classes and creators and just like different pockets of YouTube, but all three very good, three people who know what they\u0026#39;re doing on social media. And I want to point out to you, we\u0026#39;re going to watch \u0026#39;em right here live on screen. I want to react to how well their hook and how well their intro does. So the first one up is a Mr. Beast video. So let\u0026#39;s check this out together. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:54):\u003cbr\u003e\nHundred million mankind, okay? He\u0026#39;s just taught, he\u0026#39;s just B roll. He\u0026#39;s got Justin Timberlake on there. Whoa, got those waves with his editing\u0026#39;s great all the way to this barely functioning house, more of a shed. Well, why does this house cost a dollar? Yeah, we get another storm. It\u0026#39;s probably going to, he\u0026#39;s already into the content now of his video. He\u0026#39;s only 38 seconds in. It feels like the intro. It just seamlessly moves straight into the content. Mr. Beast is probably the best at the opening ones. This one is more of a entrepreneur guy, guru trying to help you win online. So let\u0026#39;s check out his video. This is my most brutally honest advice to my, you beat 99% of people zoomed out without media advice to my younger self and \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:57):\u003cbr\u003e\nHow I, you\u0026#39;re going to lose sleep. You\u0026#39;ll doubt whether it\u0026#39;ll work. You\u0026#39;ll stress. He\u0026#39;s catering to the difficulty of what he does and what the people that follow him need to do. He\u0026#39;s got B roll, he\u0026#39;s got light transitions, all that type of stuff. Great. Now this one right here, this is Churchill from Elevation Steven S check this one out sitting on that you\u0026#39;re not using today. That\u0026#39;s not the beginning of his sermon, but it\u0026#39;s the beginning of this video. Arrows, you should have taken everything God gave you kept striking until you saw it to. They edited it so that it started there at what they considered to be the most interesting part, artillery to be defeated. It was his lack of drive. The reason I want to show all of you that is that the first 30 seconds or less of every single one of those videos, all very different, but all very good. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:56):\u003cbr\u003e\nEveryone who edited that video knew exactly what they were doing. So I actually have a video that I just released on a platform called My Youth Men, which is a membership tier of YM 360. You can check it out, link in the description for a seven day free trial. But the video is about discipling students and teenagers through the usage pitfalls and platforms with cell phones as opposed to a way, and I show you those videos because I want to say that\u0026#39;s what we as communicators are up against. Your students are watching those for entertainment, for fun, even maybe for inspiration with a Steven Furtick. And then you and I get up as their youth pastor and we start teaching at them in all of our old seminary taught ways. I think as I said in my video, that there are new ways of doing it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:51):\u003cbr\u003e\nIn fact, this is a educator\u0026#39;s tool. It\u0026#39;s going to be up here on the screen. If you\u0026#39;re listening to the podcast, make sure that you hit the link in the show notes so you can see everything on YouTube with all of our video overlays and all of our things flying in. But this is called the knowledge pyramid, and there are two sections to it. There\u0026#39;s the passive teaching methods and then there\u0026#39;s the participatory teaching methods. And most of us in church are using the passive teaching methods and the percentages are broken down by the knowledge retention rate. So how well this style of teaching helps people retain that type of teaching. And so the lowest at 5% is lecture based style. You might think 8.25 seconds is low, but I\u0026#39;m just going to admit to you, I am bored after a lecture after only 8.25 seconds. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:42):\u003cbr\u003e\nYou have to be really killing it, and I have to be really interested in that form of content. In the lecture style pyramid, 10% of the retention rate is reading, 20% is audio visual. So that would be something like including slides and or video in your teaching. And then 30% is demonstration. That\u0026#39;s of the passive teaching style methods. So all of those things are all things that you\u0026#39;ve been taught probably in seminary of how to teach someone and how to maintain relevance as you teach someone. But then it shifts and at 50% a discussion group, a participatory teaching method is where that learning retention rate jumps up to 50%. If someone practices what they\u0026#39;ve learned by doing it, it jumps to 75% and then if they teach others, it jumps to 90%. So in most cases, us as youth pastors, we push our students through passive teaching methods, and then finally we get them into a discussion group As a participatory teaching method, discussion group is the lowest of the participatory section of retention, and that is why you and I as we are teaching, we need to differ at what we\u0026#39;re doing. Look at what Mr. Beast did, how he looked at all the different houses, right? And he kept it moving. He was only on each house for just a few seconds. He was moving, he was garnering interest, he was keeping you hooked. Even look at fur, he\u0026#39;s on the floor with arrows in hand doing his thing. Yeah, it was lecture style, but there\u0026#39;s visuals to it. And in our youth ministries, more often than not, we\u0026#39;re going to push people in to small groups, which is a relevant and meaningful participatory teaching method. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:32):\u003cbr\u003e\nAnd so as we know and look at the different teaching pyramid styles, here is my question, what do we do? How do we infuse and use hybrid to help increase the retention rates of the learnings? Because you know that the message that you\u0026#39;re teaching matters. It\u0026#39;s a truth of God. It\u0026#39;s a truth from God\u0026#39;s word, and it\u0026#39;s been put on your heart by him, and you\u0026#39;re trying to help share that message with the students in which God has entrusted to you in your student ministry. So what do you do about it? I think that there are a couple of clues that we can learn from culture, even from some of those YouTube videos that we watch. And so that\u0026#39;s what we\u0026#39;re going to check out in the next section. Neil Bradbury has a quote. The link to that article is in the show notes. He says, the eight second myth, as he classifies it for attention spans is actually more related to human behavior on websites and on social media and how many seconds the average person spends on a website before clicking away or navigating off of it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:39):\u003cbr\u003e\nSo we have famously dubbed Generation Z and Gen Alpha subsequently as the generation with the tension span lower than a goldfish. And that\u0026#39;s true as it relates to social media and Mr. Beast and Alex Har Zi, and even Steven Fer and Elevation, they\u0026#39;re trying to capture people\u0026#39;s attention on social media. So they do have to make that happen within eight seconds. And we are up against that, I would say, as communicators because that\u0026#39;s how students are spending a majority of their time. Gen Z\u0026#39;s using their cell phone more than any other screen-based device combined. However, I want to point something out that is a website statistic. And so while that is true of websites, the attention span is a little bit longer because eight seconds is incredibly short. And check this out. Over the last however many years, these are the top five grossing box office movies of all time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:35):\u003cbr\u003e\nSo in 2009, avatar came out, and I think it\u0026#39;s even been supplanted by itself for the re-release or something like that, but Avatar, the movie is two hours and 42 minutes. Avengers End Game came out in 2019. Shout out to my favorite movie. I love you. 3000. It is three hours in one minute. I was nervous going into Avengers end game. I was like, I might have to pee. What do I do if I have to pee? And I did. Titanic in 1992 was three hours and 14 minutes. Star Wars episode seven, two hours and 18 minutes, and an Avengers Infinity War, the prequel to end game 2018, two hours and 29 minutes long. Movies are still making money, they\u0026#39;re still making them, and they\u0026#39;re still releasing them. Also, shout out to Disney for owning four of the top five of those properties. All that to be said though, if it weren\u0026#39;t lucrative and if it weren\u0026#39;t making money, Disney and the other major motion picture companies in America wouldn\u0026#39;t be making movies at that length. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:43):\u003cbr\u003e\nSo what does that mean for us? We got this eight second thing, but now we got movies that are going longer than three hours. How do we reconcile the difference between those two? My contention is this, if it\u0026#39;s good, people will pay attention. It\u0026#39;s that simple. And here\u0026#39;s the reality. Most research, including Ted Talk and that organization say that a sweet spot for lectures is anywhere from 10 to 15 minutes. That\u0026#39;s optimal. However, if it\u0026#39;s moving, if it\u0026#39;s keeping attention, if it\u0026#39;s changing things up, even just going back and watching Mr. Beast intro video, how if it\u0026#39;s moving and adapting, you can keep the attention of your audience. But here\u0026#39;s a gut check. If Avatar and Endgame and Star Wars and Titanic are keeping people\u0026#39;s attention, but you\u0026#39;re losing them after only eight seconds, then the gut check moment for you and I as youth pastors might be, we might be more boring than we think we are. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:46):\u003cbr\u003e\nIn fact, I\u0026#39;ve been recording videos on this YouTube channel for six months, eight months now, and that\u0026#39;s been a gut check moment for me. When certain videos get less views, I\u0026#39;ll go back, I\u0026#39;ll look at the analytics and I\u0026#39;ll go and re-listen to it myself. And you know what? I\u0026#39;ll notice, man, I\u0026#39;m boring, right? I have to learn how to be more captivating. I have to learn how to be more interesting. I have to learn how to keep and retain my audience longer throughout the duration of my videos. Not only is that true for me as a communicator via YouTube via video to y\u0026#39;all, but it\u0026#39;s also true for me as a youth pastor. But going back and looking, watching those videos, which by the way, if you are not prerecording your messages or recording them at all to go back and look and learn, you are missing out on the easiest way to become better as a communicator. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:31):\u003cbr\u003e\nBut there\u0026#39;s another hack and there\u0026#39;s another little silver bullet that\u0026#39;s going to slide in here because we are going to be exploring three hybrid ideas in this digital frontier to enhance our messages in the room. Let\u0026#39;s check it out. So what are these hybrid ideas? Like I said, it\u0026#39;s not just physical. It\u0026#39;s not just digital, but it\u0026#39;s a melding of the two. So in my mind, you\u0026#39;re teaching live in the room, but you\u0026#39;re putting things on their cell phone or putting resources on their cell phone for them to use later because they\u0026#39;re taking their cell phone with them for the other 165 hours beyond just the one hour that you\u0026#39;ve been in your program. And most of us as youth pastors, we\u0026#39;re not good enough to contend with cell phones. So instead of contending with them, using them, leaning into them, we just forced them to lock them away or get rid of them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:20):\u003cbr\u003e\nBut one of my favorite solutions from my favorite people over at Download Youth Ministry is sidekick. Check it out, sidekick TV link in the show notes. I get zero kickback from this, but I\u0026#39;m a power user and they just released or they\u0026#39;re going to release and listen. I may be letting the cat out of the bag a little bit, but they\u0026#39;re going to be releasing a polling feature. So you can put a QR code on the screen, students can scan it, and they can vote live time, and you can show it live from the stage. And better yet, you can now control sidekick from your phone or your iPad if you don\u0026#39;t have a tech person running back in the back. And so you can do live interactive types of things to interact with your in-person and letting them use the digital means in front of them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:08):\u003cbr\u003e\nSo you can ask like, Hey, what is the best Thanksgiving food? Is it stuffing mashed potatoes, pumpkin pie, Turkey or ham? Let us know. Scan this QR code, and then you can get live results from your audience. You also, just like the learning pyramid showed, in addition to your lecture style, you need to be bringing visual aid with it. Use your screens, use your multimedia to your advantage. Use the things that are common to your students, like memes and tos. You can even pull out things like, Hey, show the most interesting photo from your last week in your camera roll. And one of my all time favorite ways to be hybrid is any sort of call to action, a camp, sign up, a discipleship, sign up. Even now, the sidekick voting thing use QR codes. They\u0026#39;ve had a resurgence since the pandemic, but people now can scan QR codes with just their camera app and their phone. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:02):\u003cbr\u003e\nIt will pull a link up and boom, you are off to the races. Use QR codes to your advantage. Use sidekick, use digital media, use your screens to interact and make things hybrid. The next idea that I have for you is you version events in our space, we call them digital notes. And so we link our YouVersion live events. If you didn\u0026#39;t know, YouVersion is the Bible app made by Life church, but they have a events portion. And so what happens is if someone is in your church, it will pull geographically all the events that are live and they can get in there and there can be notes. Your main points scriptures you Additionally, my favorite reason for it is you can create call to action. So you can put your camp signup, you can put a Bible reading plan so they can be on the digital notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:01):\u003cbr\u003e\nThey can be taking notes in the space in your room as you\u0026#39;re teaching, as you\u0026#39;re preaching. And then at the end, you can be like, and hey, if you are learning right now and enjoying this message about prayer, but you want to grow even deeper into prayer, then I have a seven day prayer challenge plan linked in the you version, in the digital notes, whatever you want to call it. And kids can click it on their phone and write their sign up for a Bible reading plan. It\u0026#39;s a way to help foster discipleship to lean into the hybrid, right? You taught something, but now by just having notes available to them on their phone, you can say, Hey, click accept, and start reading that plan. The third idea that I have for you is use YouTube and use social media. In fact, in the links down below, I have a couple of things, a less than $100 YouTube setup for you to start doing messages similar to this one right here where you\u0026#39;re sitting direct to camera and posting your messages to YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:59):\u003cbr\u003e\nIf you have live streaming capabilities, then do that. But if you don\u0026#39;t, as a youth pastor, I get it. I don\u0026#39;t either sit down, prerecord your messages. In addition to that, you can use a service also linked in the description called Opus Pro to then take your long form and clip it into short form and give yourself a bunch of social media content for the week. And if you then need something to help fill in some of the other gaps, that\u0026#39;s where my surefire resource, my ebook, my 40 done for you ideas comes in. And that message can live in perpetuity online as you help answer the specific faith questions of this next generation. It can be more than just for students who miss. It can be for parents to check it out. It can be for students who don\u0026#39;t even go to your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:43):\u003cbr\u003e\nIt can be for students who go to your church to share messages with friends if they would never bring their friends to church, they can share a message on YouTube with their friends. And so those are my three ideas, sidekick in digital media, you versions, digital notes, and finally, utilize and use YouTube and social media to your advantage. The final piece of this playlist is we\u0026#39;re going to be exploring and talking about how do we care for students in an ongoing type of way. We meet with them once a week, but then there\u0026#39;s 167 hours. How can we, in a hybrid way care for the students pastorally in the ways in which God has entrusted to us? That video is linked right here on the screen. Make sure you check it out. We\u0026#39;re making digital discipleship easy, possible and accessible. So as always, and don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"Preaching, Teaching and Youth Ministry\r\nIt’s part of what we do in the church.\r\n\r\nYou’ve also heard that this generation, according to crossrivertherapy.com  has an attention span of just 8.25 seconds. Which is 4.25 seconds LESS than we experienced in the year 2000.\r\n\r\nFamously, that’s less than a goldfish\r\n\r\nBut teaching and preaching the Bible, is not only an integral part of youth ministry, but learning the Bible is important to the discipleship and developmental process, not only in teenagers, but in anyone who claims to follow Jesus Christ as their savior.\r\n\r\nSo how do we take the Hybrid approach to teaching and preaching.\r\nHybrid is not just your physical gathering\r\nBut not ignoring it in favor of your digital experience, either.\r\n\r\nIt’s both.\r\n\r\nIn this episode we’ll explore the how to preach and teach to a TikTok Generation.\r\nWhat we’re up against.\r\n\r\nWhat we can learn from culture\r\n\r\nAnd finally, 3 Hybrid Solutions you can implement THIS Wednesday night.\r\n","date_published":"2023-11-23T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/47536cb7-e33d-42a2-a1bd-63145815fa85.mp3","mime_type":"audio/mpeg","size_in_bytes":31194899,"duration_in_seconds":1299}]},{"id":"a0215907-29bd-46db-838a-50f2ccc0ebee","title":"Episode 071:  🧑‍🚀 New Frontiers in Digital Discipleship for the Church: Youth Ministry Games 🎮","url":"https://www.hybridministry.xyz/071","content_text":"🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n🧑‍🚀  EXPLORING NEW FRONTIERS PLAYLIST\nExploring The New Way to Approach Ministry, Full Playlist\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\n\n========================================\n\nDESCRIPTION\n👋 Welcome to our YouTube channel \u0026amp; podcast! \n\n🧑‍🚀 In this playlist, we are exploring the 3 new digital frontiers for churches and youth ministry pastors and leaders.\n\n🎮 And in this video we're exploring the world of Youth Ministry Games and Fun!\nWhat is different?\nWhere did games even come from in the first place?\nAnd how should we adjust as we move forward into this new digital frontier?\n\nIn the subsequent videos we'll talk about \n💬 Message Enhancement\n🐑 Shepherding\n\nSo be sure to subscribe, so you don't miss a thing!\n\nchurchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nFacebook: https://www.facebook.com/HybridMinistry\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/071\n\n//View all the Charts and Graphs via YouTube\nhttps://youtu.be/OiBjI9dMxu8\n\n//Rank 'Em\nhttps://www.downloadyouthministry.com/p/rank-%27em---fall-edition/fall-8962.html\n\n//Visual Variance Voyage\nhttps://www.downloadyouthministry.com/p/visual-variance-voyage%3A-fall-edition/holiday-or-seasonal/fall-9043.html\n\n//Adobe Photoshop \u0026amp; Premiere Crash Course\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\n\n//Budget Friendly Design Options\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\n//Emoji Phraseology Vol 1\nhttps://www.downloadyouthministry.com/p/emoji-phraseology/social-media/instagram-6801.html\n\n//Emoji Phraseology Camp Edition\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---camp-edition/games/sequels-8122.html\n\n//Emoji Phraseology: Summer Edition\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---summer-edition/games/bundles-and-sequels-8088.html\n\n//Emoji Phraseology: Easter Edition\nhttps://www.downloadyouthministry.com/p/emoji-phraseology-easter-edition/games/pop-culture-6957.html\n\n//Emoji Phraseology: Vol 2\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---vol-2/games/sequels-8640.html\n\n//Emoji Phraseology: Halloween Edition\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---halloween-edition/fall/halloween-8320.html\n\n//Emoji Phraseology: March Madness\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---madness-edition/spring/march-madness-8594.html\n\n//Emoji Phraseology: 4th of July\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---patriotic-edition/summer/4th-of-july-8780.html\n\n//Emoji Phraseology: St. Patrick's Day\nhttps://www.downloadyouthministry.com/p/emoji-phraseology-shamrock-edition/games-6929.html\n\n//Emoji Phraseology: Christmas Edition\nhttps://www.downloadyouthministry.com/p/emoji-phraseology%3A-christmas-edition/christmas-games-8426.html\n\n//Emoji Phraseology: Superhero Edition\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---superhero-edition/games/pop-culture-8827.html\n\n//Emoji Phraseology: SuperBowl\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---big-game-edition/sports/football-8520.html\n\n//Emoji Phraseology: Bible Story Edition\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---bible-story-edition/games/bible-based-8687.html\n\n//Emoji Phraseology: Back 2 School\nhttps://www.downloadyouthministry.com/p/emoji-phraseology---back-2-school-edition/fall/back-to-school-8900.html\n\n//Emoji Phraseology: Valentine's Day\nhttps://www.downloadyouthministry.com/p/emoji-phraseology%3A-love-edition---game-%26-social-media/games/humor-6855.html\n\n\n\n🕰️TIMECODES\n00:00-02:08 Exploring New Digital Frontiers in Youth Ministry\n02:08-04:10 What is Hybrid Ministry?\n04:10-08:20 Why do we play games in Youth Ministry?\n\n08:20-17:35 3 Hybrid Game Ideas you can use this week!\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nGames and youth ministry, they go together like peanut butter and jelly, macaroni and cheese, Batman and Robin. But how can we as youth pastors or ministry leaders readjust the way in which we approach games and lean more into this digital space that we found ourselves in? Should we ignore it or should we find a way to capitalize on it? My approach and my mission for this podcast is to turn your ministry hybrid. How do we make your ministry hybrid, not just in person, not just digital, but a melding of the two. Does that mean that we should play more like cell phone based games, Kahoot games, zoom screen games? In this three part playlist, I want to give you the three new frontiers that we should be exploring as youth pastors, as youth ministry leaders into the digital space and frontier number one. Today. In this episode, we are going to be exploring the world of youth ministry and youth ministry games. \n\nNick Clason (01:02):\nWe're going to delve into the why and the philosophy of youth ministry and give you three games that you can adopt and take into your student ministry immediately today. All of this in effort as we are in this new digital frontier, this new digital space to effectively reach the students that God has placed in our trust with the message of hope and the mission of the gospel. We're also going to be exploring in this playlist how you can bring up your message enhancement in the hybrid world, and finally, how you can implement ongoing care, shepherding and relationships to the students that God has entrusted into you and your care in your student ministry. But let's dive further into this new frontier of digital discipleship through the means and avenues of games. Make sure also that you stick around to the very end because at the end I'm going to leave with you a one surefire resource that you can implement with multiple done for you game ideas and ways that you can hybridize your ministry. \n\nNick Clason (01:58):\nAnd I have the ultimate hack that you can bring just about any game and turn it into a hybrid game. Welcome to the Hybrid Ministry Show. Well, hey everyone. Welcome to the Hybrid Ministry Show. I am Nick Clason, a 13 year youth ministry veteran, currently serving in the great state of Texas. And I want to let you know that I am on a mission, as I said in the intro, to help youth pastors usher themselves more and more into this digital age. And I want to make sure that we are keeping the integrity of our in-person gatherings while also offering more and more of an opportunity for our students to engage with us from a digital mindset and digital framework. And so what I actually have for you as a surefire link in the description, I have a ebook. I have created 40 a whole month's worth of posting strategy for you as a youth pastor implement the strategy that I'm currently using, the one that I've used to grow our YouTube account and our followership in our social media from zero to around 300 up to this point and just under a calendar year. \n\nNick Clason (03:03):\nAnd it will give you ideas and games that you can use and implement that are turnkey right now that you can use. But they're custom. You and your students and your volunteers get to be the heroes on your youth ministry. It's not just a bunch of static on account of foreign kind of boring graphics. It's real faces, real human beings. If you put a little bit of work in, you can totally revolutionize your student ministry. And I also want to let you know that links right here at the top of this video is a link to a video, what I believe every youth ministry needs and why this is also important. It's basically the thesis for this entire podcast. Hey, and finally, I want to make sure that you like and subscribe to this episode because here's why we are going to be dropping more and more episodes, especially this one as we're exploring new frontiers of hybrid ministry in the next episodes to come. \n\nNick Clason (03:49):\nAnd I want to make sure that you don't miss it and likes, honestly, they're free and they really, really help us out and they help us get this mission to more and more people. But let's explore before we dive into the actual nitty gritty of games and youth ministry, let's talk about the philosophy and even the history of youth ministry and youth ministry games. Where did games come from? Why do we do them? It seems like it's the rite of passage. Every single youth ministry needs games. You look at resources like YM 360, download, youth ministry, even old school back in the day group. They're all trying to help solve this problem of how can you have games and what do games look like and where can you best take care of supplying games for you and your students? And we have screen-based games and active games and digital games and hybrid games, and we're going to get into all of that. \n\nNick Clason (04:43):\nBut I wanted to take a step back and be like, where did this even come from? So back in the 18 hundreds when students were not going to school on a regular basis, they were working six days a week, they invented this idea of Sunday School to bring about an age graded focus for students and an age graded Bible study, one that was a little bit more relevant to them in their timeframe, a little bit more relevant to them in their age group. And so what they did was they created this breakdown by age and grade and gender even. And they started to create this school vibe where they would teach the Bible. Well then fast forward to the 1940s, churches were maybe not super relevant to reaching young people. And so these two organizations popped up right around the same time, young Life and youth for Christ. \n\nNick Clason (05:34):\nAnd so they both came with the mindset with the entire goal is to reach young people, reach 'em for Christ, and help change them from the inside out and revolutionize them with the power of the gospel. And then finally in the 1970s, churches began to start to see a void of that because what they were doing was in Sunday school mode, they're having volunteers and parents kind of lead these groups, but they started to identify this need for pastors, for people who could come in and who could be specialists in this area for teenagers and for the young people in their churches because they saw what was going on with Youth for Christ and Young Life. And they wanted to also bring that and usher that into the local church. And so since about the 1970s and the Jesus Revolution time, shout out to that movie if you haven't seen it yet, but they're bringing about this young people, this place for young people to come and find belonging, meaning, and purpose. \n\nNick Clason (06:28):\nSo that's the history of youth ministry. But why games? So if you look over time, there's always an element of fun and something that will bring about a draw of a crowd. And so to get the maximum amount of people you might feed people, you might offer fun, you might offer warmth, you might offer a great environment or a good vibe. And the truth of matter is, is that games have always sort of been a staple in what we've done in youth ministry, so much so that I do think at some point we've gotten a little bit rote with them and they're benign, and we just do them without even thinking like, well, what's the game going to be? Well, why are we even doing games? What's the purpose? And so what I've seen in my 13 years of student ministry experience is that if you just do games for game's sake, it doesn't have much to offer. \n\nNick Clason (07:17):\nBut in my mind, the purpose of a game is to help speak the language of teenagers, which by the way is the entire reason why I have this ebook linked in the description below for you to become more hybrid and for you to become more digitally focused. Because I believe it's a way for us to speak the language better of our teenagers and teenagers, whether they want to admit it or not, they love fun. Fun is the currency of teenagers. Fun helps break down the walls of people who may or may not know why they're at your church or who God is, or they're exploring this faith thing for the very first time. And fun helps alleviate and reduce the tension out of the room why we do what we do. And so with that in mind, I want to give you three game ideas, three hybrid game ideas that you can take use and even download immediately with links in the description of this episode that you can use both on your social media in person, and better yet, maybe you can find a way to meld the two together. \n\nNick Clason (08:17):\nSo let's explore that in the next section. All right, so link below in the description are three games that I have in my Download Youth Ministry store right now, and they are fun ones that I like to use. But I also just want to let you know that in all of this, many of the things that I'm going to be suggesting to you are also linked in my completely free ebook. So if you don't want to go pay for it, you can come up with some of these ideas on your very own by just looking at my completely free ebook, which is 40 done for You Ideas to help you and your students and your volunteers become the heroes on your church's social media and in your church's digital presence. And listen, in my ebook, I'm going to give you just a little bit of a sneak peek and a little bit of a hack. \n\nNick Clason (09:01):\nI recommend that you sit just like this direct to camera and present and preach your message ahead of time before you deliver it live into the room. You then use that to clip up, make short sermon clips. But if you aren't willing and don't have the time to do that, I do recommend the remainder of my strategy, which is having fun with your students and having fun with your leaders and having fun with maybe even other staff on camera and posting that to your social media because it's a way that you can interact and engage with something that's live and happening real and in the room, but you can also show that content out to the rest of the world, and if not the rest of the world, at least the rest of your church, the rest of your youth ministry, the parents that are connected to the students in your ministry. \n\nNick Clason (09:45):\nAnd so three of these ideas are ideas that I have either detailed or outlined before, or ones that I've come up with since I released the ebook. So the first one is a game called Rank 'em, and there's two different ways to do it. I believe right now I have the fall version online on DYM and coming up soon, I should be having the Christmas version drop onto Download Youth Ministry. But Rank 'em is basically a, Hey, let your students take these five things and rank them one through five. Now, one of my favorite variations to that is what's called, and maybe you've seen it if you've been on TikTok or Reels, is the blind ranking thing, which is where different categories of things come in. So let's say you're doing \n\nNick Clason (10:24):\nA blind ranking of a TV show, and I say The Office, and then you have to put it in one through five list. And so for me, if I got the office, I'd be like, well, that's one. But then if someone was like, fixer Upper with Chip and Joanna Gaines, I'd be like, man, I like that show a lot. Probably put it at three. I'm afraid to give away two. And then if someone's like, okay, Ted Lasso, I'll be like, oh, Ted Lasso so good. I want to put it at one, but I can't start putting the office there. So I guess I'll put it in at two. And then if someone was like the ugliest houses in America, I'd be like, okay, I can put that at five. I like it, but I want to reserve four for something. And then they said, the Mandalorian, I'd be like, all right, four. \n\nNick Clason (11:00):\nAnd I'd be like, you know what? I don't hate that list. What do you think Office, Ted Lasso Fixer Upper Mandalorian houses in America. I'm okay with that list, right? But the point is, I didn't know what was coming next. That's the idea of a blind ranking. And so I have two versions in this actual game. Rank 'em where you can play live in the room with five things. You can do the one by one where they come in one at a time and you have to choose to rank 'em. I also have a social media version where you can take it and you can post it on your reels tos, YouTube shorts, and you can let students interact with it there and give their rankings. You can post it on YouTube story, or I'm sorry, Instagram stories if you don't have any of the other short kind of form platforms. \n\nNick Clason (11:39):\nBut you can use this. And again, if you get this game, I played this game in my context, live in the room a couple of weeks ago, and we only got to three questions. So what I did was, the way that I played it was I had myself and a co-host. And so the first one was me. They had to guess my rankings of these certain things at their tables together. And then how they did. Then we went to my co-host, they had to guess his rankings of the certain things, and then finally we switched that and they could rank them themselves. But the game has 10 questions, and so we only used three. So that leaves me seven more that I can use kind of sprinkled throughout on my socials throughout the rest of the week. Game idea number two is the visual variance voyage. \n\nNick Clason (12:20):\nAnd because I'm a good Baptist, I like a good alliteration, but essentially it's a spot the difference game. And so if you get the widescreen version on DYM, I should have a fall version as well as a Christmas version coming out here soon. You have two graphics come in side by side, and you have to spot the difference. And listen, the best thing right now is that Adobe Photoshop, generative AI is letting you just add things to pictures kind of here and there. And it is a game changer for a game like this. By the way, if you want to level up your Photoshop skills, I have a link in the playlist to my Adobe editing and Photoshop. If that's something that you're interested, go check that out if you want a cheaper version. I also have link down there below Budget graphics for people who are looking to save time and money going through PowerPoint, Canva, Adobe Express and Instagram. \n\nNick Clason (13:04):\nBut in the visual variance voyage, you have two different pictures and you're just trying to identify what is different. But there's a timer on the screen and it's counting down. So you can play that live in your room, you can get contestants, you can play it in groups, you can play it at tables. But I also like that I have created a vertical based graphic that you can use, and you can then take those, and you can post those on Instagram stories or on shorts, whatever. And again, in both of these, rank 'em and in the visual variance voyage, if you don't want to use my canned graphics with a canned background, you can take the concept, right? You can take the two pictures and you can show them to somebody on a camera walking around your youth space like, Hey, spot the difference in less than 10 seconds. \n\nNick Clason (13:45):\nGo. And then have them try to guess it, but you film them and you post that to your TikTok or to your YouTube short or whatever, and you can do just a simple picture and picture. Take my graphic that I've created and do a picture and picture with the video that you take of the person trying to guess. And so that's taking it to the next level where you take a game that you could just post a game in and of itself. But if you take that game and you film somebody trying to play it, then that's a whole nother level to it. Which leads me to my third option, which is my favorite option is emoji phraseology. I have just about any variant of season and game that you can think of. And basically what it is is you're trying to guess the emoji phrase, whether it's Christmas, whether it's fall, whether it's New Year's, whether it's February for Valentine's Day, whether it's St. \n\nNick Clason (14:28):\nPatrick's. I mean, I literally have just about every season on download youth ministry, every single variation is linked down below in the show notes. But one of the favorite ways that I've done with this is I've just done one question by one question where we've gone up to people and we've asked them to guess, and then we've taken that graphic and they looked at it, and then I did a little picture and picture, or I actually put the actual icons on. I've done it where I did full editing and Adobe Premiere Pro with animations and sounds. And I've also done it where I just, in the TikTok editor, I just put the emojis on the screen and people had to try and guess and see what was playing. And so in all of those are games that you could play physically. Those are also games that you can play only digitally. \n\nNick Clason (15:10):\nAnd my favorite is film other people playing those games and then post those out to your socials. One of the ones that was the biggest hit for the emoji was we went around and we did bible story emojis, and we asked different members of our staff and those, those were a massive hit, seeing other pastors and staff and senior pastors out there trying to guess those things on our socials. So here's the thing. The last way, the Ultimate Hack, I told you I was going to give you this ultimate hack. You can play just about any game, any game on download, youth ministry. It doesn't have to be one of my games. It can be any game that you find on there. It doesn't even have to have a phone-based formatting for it, but play any game. And then at the end of it, if it's a subjective based game where people are creating something, making a song, doing a lip sync, decorating a donut, whatever the case might be, take pictures of those things and then post them to social media and tell them that the vote is going to be what determines the winner. \n\nNick Clason (16:09):\nAnd the voting is done on Instagram that does two things. It promotes your social media and it allows the students to be the judge, not just some random celebrity judge, not just you trying to pull something out of your hat at the last minute, right? Because Gen Z and Gen Alpha love to be publishers, they love to contribute to publishing the content, not just simply basic consumers being told what has happened to them. That is an older school, older industrial minded way of doing things. They want to know that their voice matters and that they actually even have a voice that you care about and that you want to listen to. And so that, I believe, is way number one, that you can wade into this exploring of a new frontier of how you can implement fun and games, not just in your room, not just online, but also in a hybrid way to help give students an opportunity to lean in and have their voice be heard in this hybrid way of doing things. \n\nNick Clason (16:59):\nWhich reminder is why I said in my ebook, I outline all the ways that you can flesh this out with posts twice a day for five days a week. You can scale it back if you don't have the bandwidth to do that, but whatever the case might be, I have millions of ideas in there from spiritual practice to fun, to your message content and ways that you can get that message out to spread the message of hope. So click the link for that down below in the description, and in the next video, we're going to be exploring how you can enhance your message and your ministry live in the room with hybrid versions. You're not going to want to miss it. Click that on the screen and we'll catch you on that side.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCES TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🧑‍🚀  \u003cstrong\u003eEXPLORING NEW FRONTIERS PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eExploring The New Way to Approach Ministry, Full Playlist\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaLQ3UpL1HRb3FFtEu-7S1XZ\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋 Welcome to our YouTube channel \u0026amp; podcast! \u003c/p\u003e\n\n\u003cp\u003e🧑‍🚀 In this playlist, we are exploring the 3 new digital frontiers for churches and youth ministry pastors and leaders.\u003c/p\u003e\n\n\u003cp\u003e🎮 And in this video we\u0026#39;re exploring the world of Youth Ministry Games and Fun!\u003cbr\u003e\nWhat is different?\u003cbr\u003e\nWhere did games even come from in the first place?\u003cbr\u003e\nAnd how should we adjust as we move forward into this new digital frontier?\u003c/p\u003e\n\n\u003cp\u003eIn the subsequent videos we\u0026#39;ll talk about \u003cbr\u003e\n💬 Message Enhancement\u003cbr\u003e\n🐑 Shepherding\u003c/p\u003e\n\n\u003cp\u003eSo be sure to subscribe, so you don\u0026#39;t miss a thing!\u003c/p\u003e\n\n\u003ch1\u003echurchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian\u003c/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFacebook: \u003ca href=\"https://www.facebook.com/HybridMinistry\" rel=\"nofollow\"\u003ehttps://www.facebook.com/HybridMinistry\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/071\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/071\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//View all the Charts and Graphs via YouTube\u003cbr\u003e\n\u003ca href=\"https://youtu.be/OiBjI9dMxu8\" rel=\"nofollow\"\u003ehttps://youtu.be/OiBjI9dMxu8\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Rank \u0026#39;Em\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/rank-%27em---fall-edition/fall-8962.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/rank-%27em---fall-edition/fall-8962.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Visual Variance Voyage\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/visual-variance-voyage%3A-fall-edition/holiday-or-seasonal/fall-9043.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/visual-variance-voyage%3A-fall-edition/holiday-or-seasonal/fall-9043.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Adobe Photoshop \u0026amp; Premiere Crash Course\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Budget Friendly Design Options\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology Vol 1\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology/social-media/instagram-6801.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology/social-media/instagram-6801.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology Camp Edition\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---camp-edition/games/sequels-8122.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---camp-edition/games/sequels-8122.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Summer Edition\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---summer-edition/games/bundles-and-sequels-8088.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---summer-edition/games/bundles-and-sequels-8088.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Easter Edition\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology-easter-edition/games/pop-culture-6957.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology-easter-edition/games/pop-culture-6957.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Vol 2\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---vol-2/games/sequels-8640.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---vol-2/games/sequels-8640.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Halloween Edition\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---halloween-edition/fall/halloween-8320.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---halloween-edition/fall/halloween-8320.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: March Madness\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---madness-edition/spring/march-madness-8594.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---madness-edition/spring/march-madness-8594.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: 4th of July\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---patriotic-edition/summer/4th-of-july-8780.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---patriotic-edition/summer/4th-of-july-8780.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: St. Patrick\u0026#39;s Day\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology-shamrock-edition/games-6929.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology-shamrock-edition/games-6929.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Christmas Edition\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology%3A-christmas-edition/christmas-games-8426.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology%3A-christmas-edition/christmas-games-8426.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Superhero Edition\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---superhero-edition/games/pop-culture-8827.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---superhero-edition/games/pop-culture-8827.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: SuperBowl\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---big-game-edition/sports/football-8520.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---big-game-edition/sports/football-8520.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Bible Story Edition\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---bible-story-edition/games/bible-based-8687.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---bible-story-edition/games/bible-based-8687.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Back 2 School\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology---back-2-school-edition/fall/back-to-school-8900.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology---back-2-school-edition/fall/back-to-school-8900.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Emoji Phraseology: Valentine\u0026#39;s Day\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/emoji-phraseology%3A-love-edition---game-%26-social-media/games/humor-6855.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/emoji-phraseology%3A-love-edition---game-%26-social-media/games/humor-6855.html\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:08 Exploring New Digital Frontiers in Youth Ministry\u003cbr\u003e\n02:08-04:10 What is Hybrid Ministry?\u003cbr\u003e\n04:10-08:20 Why do we play games in Youth Ministry?\u003c/p\u003e\n\n\u003ch2\u003e08:20-17:35 3 Hybrid Game Ideas you can use this week!\u003c/h2\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nGames and youth ministry, they go together like peanut butter and jelly, macaroni and cheese, Batman and Robin. But how can we as youth pastors or ministry leaders readjust the way in which we approach games and lean more into this digital space that we found ourselves in? Should we ignore it or should we find a way to capitalize on it? My approach and my mission for this podcast is to turn your ministry hybrid. How do we make your ministry hybrid, not just in person, not just digital, but a melding of the two. Does that mean that we should play more like cell phone based games, Kahoot games, zoom screen games? In this three part playlist, I want to give you the three new frontiers that we should be exploring as youth pastors, as youth ministry leaders into the digital space and frontier number one. Today. In this episode, we are going to be exploring the world of youth ministry and youth ministry games. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:02):\u003cbr\u003e\nWe\u0026#39;re going to delve into the why and the philosophy of youth ministry and give you three games that you can adopt and take into your student ministry immediately today. All of this in effort as we are in this new digital frontier, this new digital space to effectively reach the students that God has placed in our trust with the message of hope and the mission of the gospel. We\u0026#39;re also going to be exploring in this playlist how you can bring up your message enhancement in the hybrid world, and finally, how you can implement ongoing care, shepherding and relationships to the students that God has entrusted into you and your care in your student ministry. But let\u0026#39;s dive further into this new frontier of digital discipleship through the means and avenues of games. Make sure also that you stick around to the very end because at the end I\u0026#39;m going to leave with you a one surefire resource that you can implement with multiple done for you game ideas and ways that you can hybridize your ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:58):\u003cbr\u003e\nAnd I have the ultimate hack that you can bring just about any game and turn it into a hybrid game. Welcome to the Hybrid Ministry Show. Well, hey everyone. Welcome to the Hybrid Ministry Show. I am Nick Clason, a 13 year youth ministry veteran, currently serving in the great state of Texas. And I want to let you know that I am on a mission, as I said in the intro, to help youth pastors usher themselves more and more into this digital age. And I want to make sure that we are keeping the integrity of our in-person gatherings while also offering more and more of an opportunity for our students to engage with us from a digital mindset and digital framework. And so what I actually have for you as a surefire link in the description, I have a ebook. I have created 40 a whole month\u0026#39;s worth of posting strategy for you as a youth pastor implement the strategy that I\u0026#39;m currently using, the one that I\u0026#39;ve used to grow our YouTube account and our followership in our social media from zero to around 300 up to this point and just under a calendar year. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:03):\u003cbr\u003e\nAnd it will give you ideas and games that you can use and implement that are turnkey right now that you can use. But they\u0026#39;re custom. You and your students and your volunteers get to be the heroes on your youth ministry. It\u0026#39;s not just a bunch of static on account of foreign kind of boring graphics. It\u0026#39;s real faces, real human beings. If you put a little bit of work in, you can totally revolutionize your student ministry. And I also want to let you know that links right here at the top of this video is a link to a video, what I believe every youth ministry needs and why this is also important. It\u0026#39;s basically the thesis for this entire podcast. Hey, and finally, I want to make sure that you like and subscribe to this episode because here\u0026#39;s why we are going to be dropping more and more episodes, especially this one as we\u0026#39;re exploring new frontiers of hybrid ministry in the next episodes to come. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:49):\u003cbr\u003e\nAnd I want to make sure that you don\u0026#39;t miss it and likes, honestly, they\u0026#39;re free and they really, really help us out and they help us get this mission to more and more people. But let\u0026#39;s explore before we dive into the actual nitty gritty of games and youth ministry, let\u0026#39;s talk about the philosophy and even the history of youth ministry and youth ministry games. Where did games come from? Why do we do them? It seems like it\u0026#39;s the rite of passage. Every single youth ministry needs games. You look at resources like YM 360, download, youth ministry, even old school back in the day group. They\u0026#39;re all trying to help solve this problem of how can you have games and what do games look like and where can you best take care of supplying games for you and your students? And we have screen-based games and active games and digital games and hybrid games, and we\u0026#39;re going to get into all of that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:43):\u003cbr\u003e\nBut I wanted to take a step back and be like, where did this even come from? So back in the 18 hundreds when students were not going to school on a regular basis, they were working six days a week, they invented this idea of Sunday School to bring about an age graded focus for students and an age graded Bible study, one that was a little bit more relevant to them in their timeframe, a little bit more relevant to them in their age group. And so what they did was they created this breakdown by age and grade and gender even. And they started to create this school vibe where they would teach the Bible. Well then fast forward to the 1940s, churches were maybe not super relevant to reaching young people. And so these two organizations popped up right around the same time, young Life and youth for Christ. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:34):\u003cbr\u003e\nAnd so they both came with the mindset with the entire goal is to reach young people, reach \u0026#39;em for Christ, and help change them from the inside out and revolutionize them with the power of the gospel. And then finally in the 1970s, churches began to start to see a void of that because what they were doing was in Sunday school mode, they\u0026#39;re having volunteers and parents kind of lead these groups, but they started to identify this need for pastors, for people who could come in and who could be specialists in this area for teenagers and for the young people in their churches because they saw what was going on with Youth for Christ and Young Life. And they wanted to also bring that and usher that into the local church. And so since about the 1970s and the Jesus Revolution time, shout out to that movie if you haven\u0026#39;t seen it yet, but they\u0026#39;re bringing about this young people, this place for young people to come and find belonging, meaning, and purpose. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:28):\u003cbr\u003e\nSo that\u0026#39;s the history of youth ministry. But why games? So if you look over time, there\u0026#39;s always an element of fun and something that will bring about a draw of a crowd. And so to get the maximum amount of people you might feed people, you might offer fun, you might offer warmth, you might offer a great environment or a good vibe. And the truth of matter is, is that games have always sort of been a staple in what we\u0026#39;ve done in youth ministry, so much so that I do think at some point we\u0026#39;ve gotten a little bit rote with them and they\u0026#39;re benign, and we just do them without even thinking like, well, what\u0026#39;s the game going to be? Well, why are we even doing games? What\u0026#39;s the purpose? And so what I\u0026#39;ve seen in my 13 years of student ministry experience is that if you just do games for game\u0026#39;s sake, it doesn\u0026#39;t have much to offer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:17):\u003cbr\u003e\nBut in my mind, the purpose of a game is to help speak the language of teenagers, which by the way is the entire reason why I have this ebook linked in the description below for you to become more hybrid and for you to become more digitally focused. Because I believe it\u0026#39;s a way for us to speak the language better of our teenagers and teenagers, whether they want to admit it or not, they love fun. Fun is the currency of teenagers. Fun helps break down the walls of people who may or may not know why they\u0026#39;re at your church or who God is, or they\u0026#39;re exploring this faith thing for the very first time. And fun helps alleviate and reduce the tension out of the room why we do what we do. And so with that in mind, I want to give you three game ideas, three hybrid game ideas that you can take use and even download immediately with links in the description of this episode that you can use both on your social media in person, and better yet, maybe you can find a way to meld the two together. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:17):\u003cbr\u003e\nSo let\u0026#39;s explore that in the next section. All right, so link below in the description are three games that I have in my Download Youth Ministry store right now, and they are fun ones that I like to use. But I also just want to let you know that in all of this, many of the things that I\u0026#39;m going to be suggesting to you are also linked in my completely free ebook. So if you don\u0026#39;t want to go pay for it, you can come up with some of these ideas on your very own by just looking at my completely free ebook, which is 40 done for You Ideas to help you and your students and your volunteers become the heroes on your church\u0026#39;s social media and in your church\u0026#39;s digital presence. And listen, in my ebook, I\u0026#39;m going to give you just a little bit of a sneak peek and a little bit of a hack. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:01):\u003cbr\u003e\nI recommend that you sit just like this direct to camera and present and preach your message ahead of time before you deliver it live into the room. You then use that to clip up, make short sermon clips. But if you aren\u0026#39;t willing and don\u0026#39;t have the time to do that, I do recommend the remainder of my strategy, which is having fun with your students and having fun with your leaders and having fun with maybe even other staff on camera and posting that to your social media because it\u0026#39;s a way that you can interact and engage with something that\u0026#39;s live and happening real and in the room, but you can also show that content out to the rest of the world, and if not the rest of the world, at least the rest of your church, the rest of your youth ministry, the parents that are connected to the students in your ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:45):\u003cbr\u003e\nAnd so three of these ideas are ideas that I have either detailed or outlined before, or ones that I\u0026#39;ve come up with since I released the ebook. So the first one is a game called Rank \u0026#39;em, and there\u0026#39;s two different ways to do it. I believe right now I have the fall version online on DYM and coming up soon, I should be having the Christmas version drop onto Download Youth Ministry. But Rank \u0026#39;em is basically a, Hey, let your students take these five things and rank them one through five. Now, one of my favorite variations to that is what\u0026#39;s called, and maybe you\u0026#39;ve seen it if you\u0026#39;ve been on TikTok or Reels, is the blind ranking thing, which is where different categories of things come in. So let\u0026#39;s say you\u0026#39;re doing \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:24):\u003cbr\u003e\nA blind ranking of a TV show, and I say The Office, and then you have to put it in one through five list. And so for me, if I got the office, I\u0026#39;d be like, well, that\u0026#39;s one. But then if someone was like, fixer Upper with Chip and Joanna Gaines, I\u0026#39;d be like, man, I like that show a lot. Probably put it at three. I\u0026#39;m afraid to give away two. And then if someone\u0026#39;s like, okay, Ted Lasso, I\u0026#39;ll be like, oh, Ted Lasso so good. I want to put it at one, but I can\u0026#39;t start putting the office there. So I guess I\u0026#39;ll put it in at two. And then if someone was like the ugliest houses in America, I\u0026#39;d be like, okay, I can put that at five. I like it, but I want to reserve four for something. And then they said, the Mandalorian, I\u0026#39;d be like, all right, four. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:00):\u003cbr\u003e\nAnd I\u0026#39;d be like, you know what? I don\u0026#39;t hate that list. What do you think Office, Ted Lasso Fixer Upper Mandalorian houses in America. I\u0026#39;m okay with that list, right? But the point is, I didn\u0026#39;t know what was coming next. That\u0026#39;s the idea of a blind ranking. And so I have two versions in this actual game. Rank \u0026#39;em where you can play live in the room with five things. You can do the one by one where they come in one at a time and you have to choose to rank \u0026#39;em. I also have a social media version where you can take it and you can post it on your reels tos, YouTube shorts, and you can let students interact with it there and give their rankings. You can post it on YouTube story, or I\u0026#39;m sorry, Instagram stories if you don\u0026#39;t have any of the other short kind of form platforms. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:39):\u003cbr\u003e\nBut you can use this. And again, if you get this game, I played this game in my context, live in the room a couple of weeks ago, and we only got to three questions. So what I did was, the way that I played it was I had myself and a co-host. And so the first one was me. They had to guess my rankings of these certain things at their tables together. And then how they did. Then we went to my co-host, they had to guess his rankings of the certain things, and then finally we switched that and they could rank them themselves. But the game has 10 questions, and so we only used three. So that leaves me seven more that I can use kind of sprinkled throughout on my socials throughout the rest of the week. Game idea number two is the visual variance voyage. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:20):\u003cbr\u003e\nAnd because I\u0026#39;m a good Baptist, I like a good alliteration, but essentially it\u0026#39;s a spot the difference game. And so if you get the widescreen version on DYM, I should have a fall version as well as a Christmas version coming out here soon. You have two graphics come in side by side, and you have to spot the difference. And listen, the best thing right now is that Adobe Photoshop, generative AI is letting you just add things to pictures kind of here and there. And it is a game changer for a game like this. By the way, if you want to level up your Photoshop skills, I have a link in the playlist to my Adobe editing and Photoshop. If that\u0026#39;s something that you\u0026#39;re interested, go check that out if you want a cheaper version. I also have link down there below Budget graphics for people who are looking to save time and money going through PowerPoint, Canva, Adobe Express and Instagram. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:04):\u003cbr\u003e\nBut in the visual variance voyage, you have two different pictures and you\u0026#39;re just trying to identify what is different. But there\u0026#39;s a timer on the screen and it\u0026#39;s counting down. So you can play that live in your room, you can get contestants, you can play it in groups, you can play it at tables. But I also like that I have created a vertical based graphic that you can use, and you can then take those, and you can post those on Instagram stories or on shorts, whatever. And again, in both of these, rank \u0026#39;em and in the visual variance voyage, if you don\u0026#39;t want to use my canned graphics with a canned background, you can take the concept, right? You can take the two pictures and you can show them to somebody on a camera walking around your youth space like, Hey, spot the difference in less than 10 seconds. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:45):\u003cbr\u003e\nGo. And then have them try to guess it, but you film them and you post that to your TikTok or to your YouTube short or whatever, and you can do just a simple picture and picture. Take my graphic that I\u0026#39;ve created and do a picture and picture with the video that you take of the person trying to guess. And so that\u0026#39;s taking it to the next level where you take a game that you could just post a game in and of itself. But if you take that game and you film somebody trying to play it, then that\u0026#39;s a whole nother level to it. Which leads me to my third option, which is my favorite option is emoji phraseology. I have just about any variant of season and game that you can think of. And basically what it is is you\u0026#39;re trying to guess the emoji phrase, whether it\u0026#39;s Christmas, whether it\u0026#39;s fall, whether it\u0026#39;s New Year\u0026#39;s, whether it\u0026#39;s February for Valentine\u0026#39;s Day, whether it\u0026#39;s St. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:28):\u003cbr\u003e\nPatrick\u0026#39;s. I mean, I literally have just about every season on download youth ministry, every single variation is linked down below in the show notes. But one of the favorite ways that I\u0026#39;ve done with this is I\u0026#39;ve just done one question by one question where we\u0026#39;ve gone up to people and we\u0026#39;ve asked them to guess, and then we\u0026#39;ve taken that graphic and they looked at it, and then I did a little picture and picture, or I actually put the actual icons on. I\u0026#39;ve done it where I did full editing and Adobe Premiere Pro with animations and sounds. And I\u0026#39;ve also done it where I just, in the TikTok editor, I just put the emojis on the screen and people had to try and guess and see what was playing. And so in all of those are games that you could play physically. Those are also games that you can play only digitally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:10):\u003cbr\u003e\nAnd my favorite is film other people playing those games and then post those out to your socials. One of the ones that was the biggest hit for the emoji was we went around and we did bible story emojis, and we asked different members of our staff and those, those were a massive hit, seeing other pastors and staff and senior pastors out there trying to guess those things on our socials. So here\u0026#39;s the thing. The last way, the Ultimate Hack, I told you I was going to give you this ultimate hack. You can play just about any game, any game on download, youth ministry. It doesn\u0026#39;t have to be one of my games. It can be any game that you find on there. It doesn\u0026#39;t even have to have a phone-based formatting for it, but play any game. And then at the end of it, if it\u0026#39;s a subjective based game where people are creating something, making a song, doing a lip sync, decorating a donut, whatever the case might be, take pictures of those things and then post them to social media and tell them that the vote is going to be what determines the winner. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:09):\u003cbr\u003e\nAnd the voting is done on Instagram that does two things. It promotes your social media and it allows the students to be the judge, not just some random celebrity judge, not just you trying to pull something out of your hat at the last minute, right? Because Gen Z and Gen Alpha love to be publishers, they love to contribute to publishing the content, not just simply basic consumers being told what has happened to them. That is an older school, older industrial minded way of doing things. They want to know that their voice matters and that they actually even have a voice that you care about and that you want to listen to. And so that, I believe, is way number one, that you can wade into this exploring of a new frontier of how you can implement fun and games, not just in your room, not just online, but also in a hybrid way to help give students an opportunity to lean in and have their voice be heard in this hybrid way of doing things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:59):\u003cbr\u003e\nWhich reminder is why I said in my ebook, I outline all the ways that you can flesh this out with posts twice a day for five days a week. You can scale it back if you don\u0026#39;t have the bandwidth to do that, but whatever the case might be, I have millions of ideas in there from spiritual practice to fun, to your message content and ways that you can get that message out to spread the message of hope. So click the link for that down below in the description, and in the next video, we\u0026#39;re going to be exploring how you can enhance your message and your ministry live in the room with hybrid versions. You\u0026#39;re not going to want to miss it. Click that on the screen and we\u0026#39;ll catch you on that side.\u003c/p\u003e","summary":"🎮 Games and Youth Ministry.\r\nThey go together like peanut butter and jelly\r\nMacaroni and Cheese\r\nBatman and Robin\r\n\r\n🧑‍🚀 But how can we, as youth pastors, readjust the way we do games to lean more into the digital space we find ourselves in?\r\n","date_published":"2023-11-16T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/a0215907-29bd-46db-838a-50f2ccc0ebee.mp3","mime_type":"audio/mpeg","size_in_bytes":26903897,"duration_in_seconds":1055}]},{"id":"b1447cdb-4d8f-430a-98e2-2e8f3c378ccf","title":"Episode 070: 📉 The Unveiling: The Actual Reason Church Attendance is Down in 2023 👇","url":"https://www.hybridministry.xyz/070","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n========================================\n\nDESCRIPTION\n👋 Welcome to our YouTube channel \u0026amp; podcast! \n\n🤔 In this thought-provoking video, we delve into the intriguing topic of church attendance in 2023. Join us as we unveil and uncover the hidden truth behind this phenomenon that has been shrouded in mystery.\n\n🚸 Who is Generation Z? Who is Generation Alpha? And what are we doing to reach those students and people in our churches? Because before we know it, Gen Z is going to be the youngest demographic in our church. Where are they? And what is our church doing that's pushing them away?\n\n⚖️ Generation Z is the most justice minded generation the world has ever seen. That should be a dream come true for church leaders? But it's seemed to throw more of a wrench in our plans, than become a strategic advantage to us. How can we respond in a more relvant way?\n\nchurchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED WITH NICK\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/070\n\n//View all the Charts and Graphs via YouTube\nhttps://youtu.be/t5mJyiUFUwo\n\n//Pew Research Post-Pandemic Article\nhttps://www.pewresearch.org/religion/2023/03/28/how-the-pandemic-has-affected-attendance-at-u-s-religious-services/#:~:text=This%20longitudinal%20analysis%20finds%20a\n\n//Barna Info on Gen Z\nhttps://shop.barna.com/collections/gen-z\n\n//Deep Dive on Gen Alpha\nhttps://youtu.be/7tVACJFlwpw?si=Iv8oKr4bcYc7Z4cG\n\n//6 Questions About the Future of the Hybrid Church Experience\nhttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\n\n\n\n🕰️TIMECODES\n00:00-00:53 The Drastic Church Attendance Shift of 2023\n00:53-02:50 The World is Changing, How should the church rethink ministry and attendance?\n02:50-07:45 Exploring the Imperical Data from Pew Research \u0026amp; Barna\n07:45-13:11 Why aren't younger people attending church the way we know it?\n\n13:11-18:45 The Real Reason Church Attendance is Down in Younger Generations\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nHave you ever wondered what happened to the faithful church attenders? Meaning when you compare this Pew research data from 2019 to 2023, you see that there is a massive dropoff in church attendance when you experience it personally as a youth ministry or church leader, just how big that loss can feel. I'm going to explore in this video the dirty little secret of church attendance for now and for the future, going on past 2023. I'm also going to share with you my anecdotal 13 year youth ministry experience, what I've noticed as a youth pastor, but then also somebody who just is a part of churches and what I've noticed about church attendance during that time. And finally, make sure that you stick around to the very end of this video because I'm going to share with you the one little thing that I think churches are doing that are surprisingly keeping away young people. \n\nNick Clason (00:52):\nWelcome to the Hybrid Ministry Show. Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always am your host, Nick Clason, a 13 year youth ministry veteran located in Dallas-Fort Worth area, and I am on a mission to help churches and youth ministries understand and embrace digital as a real form of church ministry and church discipleship. That's why we call it the Hybrid Ministry Show. It's not just physical, it's not just digital, but it's a melding of the two. In fact, I have a video where I talk about what every church youth ministry needs to be doing. It's linked right here at the top of the episode. If you want to check that out and explore my full basis philosophy and digital strategy, you can go ahead and do that. But for the rest of us, we're going to be exploring what church attendance looks like as far as trends and things are looking at for the future. \n\nNick Clason (01:44):\nBecause things are different. The world is changing, and because the world is changing, I do believe that churches not need to not drop the core things of their doctrine and their faith and their outlook. But what they do need to do is that they need to start rethinking and adapting how they're approaching church attendance and their people that are attending their church and how they can best serve them and best create disciples that are going to make an impact in this world. I also want to make sure that you hit a like button because listen, they're free. They cost you nothing, and they really do help a lot. And a subscribe would be even better. And here's why you want to subscribe because we actually dropped a surefire resource in a video not too long ago, 40 done for you ideas about how to reach the next generation, how to stay relevant by using digital. It's a free P D F that'll just give you ideas of how to explore and share the world of digital with your teenagers and the tenders. If you're interested in that, check it out. It'll be linked down below in the show notes. But let's dive in and explore this world of data between Pew Research and Barna. Let's go. Well, hey, everybody. As I said at the top of this episode, if you notice, pew Research is claiming that church attendance is simply down \n\nNick Clason (02:59):\nThe board. It's down in every single demographic. There's really only, interestingly, one demographic where church attendance from a post covid world is up, and that is with the religiously unaffiliated from 3% up to 4%, but otherwise, everybody else is down in church attendance. What's fascinating though is that recently Barna, and as I've mentioned multiple times, I'm a youth pastor, and so I took this Barna zoom discovery course on unpacking and understanding Gen Z and real fast before we dive into this conversation about Gen Z, what you need to know is that Generation Z is aging out of our student ministries, right? The youngest Gen Z demographic that we have is freshmen, maybe even sophomores in high school. The rest of our Gen Z are in our workforce. For example, I have a new resident, he's a college graduate, so he is in his first year post-college, he's Gen Z. \n\nNick Clason (04:00):\nAnd so the fact is Generation Z are young people now. They're not just the youth pastor's problems, they're the church's generation and demographic to understand, and that demographic, that generation, they're attending church even less and less than before. But what's fascinating is I think you'll find out, and as I'm going to talk about the end of this video, is that it's not for the reasons that you might think that they're not attending church. And so as you'll notice, pew research here on the screen has said that church attendance across the board is declining. And I believe that to be true. Okay? What's fascinating though is I do want to lean into the younger demographic. And so in 20 19, 20 4% of 18 to 29 year olds are attending church. Now, peer research claims that only 20% of them are currently attending church, but Barna said that Gen Z is opting out of religion altogether. \n\nNick Clason (04:52):\nSo 25% of them, which is the largest of all the other age brackets, if you're including millennials and Gen X and whatever and whatnot, 25% claim to be have no religious affiliation what so ever. That's the largest currently, and it's the largest I believe, in history. Also, what's more fascinating though, and what I really want to kind of dial into is that according to a recent study, they sent just a survey to a big group of Gen Z students, some church, some not, and all kind of the melding in between of their church experience. And it said that the top five words from a list that they were given to choose to describe a Gen Z person's faith were these growing, open, curious, exploring, and unsure. So we have this data from Pew that says Gen Z is not attending church, but then we have this data from Barna that says, the top five ways that they would describe their faith are growing, open, curious, exploring, and unsure. \n\nNick Clason (06:04):\nAnd so we have these kind of two things that I think are juxtaposed to each other. I don't think either of the data is inaccurate. I still don't think people from Gen Z are attending church that often, and that's what I really want to dive into and explore. But meanwhile, they are all of these things. They are open, growing, curious, exploring. And so how do we lean into a generation that's open, curious, exploring? Meanwhile, furthermore, and also incredibly important about Gen Z is they're very justice minded and they very much care about the marginalized, those in certain pockets and parts of society that are being overlooked. So we as a church should be clamoring for a generation that cares about that, that wants to serve, that wants jump in and help people because that's what the church should be all about. And so we have that. \n\nNick Clason (06:56):\nI also want to share this with you. This last piece of research data from Pew, it dives in just a little bit deeper. I think it's interesting to note we're not going to spend a lot of time on it. So if you're watching this, feel free to just screenshot this. If you're listening to a podcast, make sure you jump into the show notes or head over to YouTube. Go ahead and see this on screen. But the rates are declining, and this is just even more of the data fleshed out and unraveled a little bit deeper so that you can look at it and just see the breakdowns of Christian, Protestant, white, evangelical and all these things. But the consensus is that church attendance is down. So the question that I believe is worth experiencing and exploring is what in the world's going on? So I want to share with you some of my experiences here in the next section. \n\nNick Clason (07:44):\nCheck it out. So as I've said, I am a 13 year youth ministry veteran, married to my incredible wife, Amanda. I have two boys. I started as a youth pastor, my final year of college, Cedarville University in Ohio. Shout out, go yellow jackets. And I started working as a youth pastor making a hundred dollars a week at a church in Lebanon, Ohio. It was about a 45 minute drive away from where my college campus was, and I did that my last semester as a senior on campus at Cedarville. That job did extend past graduation, so I worked an entire year past graduation at that church. And then that church, they took a special offering to get me hired. They weren't during my time making budget. And so while they weren't making budget, the senior pastor at the end of it said, listen, man, I don't want to ask our church again for another special offering just simply for your position while the rest of our church is not making budget, so therefore I think it'll be best you left, or if you stayed, we'd love to have you stay, but you're going to have to take a pay cut slash not get paid at all. \n\nNick Clason (08:45):\nAnd so I knew that my time at that church was done. I went on to another church about 45 minutes back north, closer to college and closer to home, frankly. And that was actually a great experience. I was there for five years. They didn't have a youth pastor before. And so when I started, there was like four kids. My last week on that job. We went to summer camp and we took 88 students to summer camp. And so experienced a lot of growth, numerically, experienced even more growth spiritually. But in both of those experiences, what was happening was my wife and I were looking around and we're like, where are our people? There weren't many people our age. Of course, when we started at the one church, we were in college. When we left the other church, we were 26, 27 years old and had a kid. \n\nNick Clason (09:31):\nAnd all in that time, there was really never anybody our age. There were always a few. There are always going to be a few people in our age bracket and in our age demographic. But what I've noticed anecdotally is that I have always been in a no man's land spot in church staff. I don't say that to complain. I don't say that to make anybody feel bad, but my generation, I don't feel like attends church that well. And actually, my wife and I were talking about this the other day, and when we were at that church that we were at for five years, it was called University Baptist Church in Beauford Creek, Ohio. We were there for five years. And the problem was we were like, well, we're young, right? And everybody else was about 10 years older than us. Most of them had kids in my youth ministry or starting in my youth ministry that most of our friends were like 35 to 37 years old. They had kids in \n\nNick Clason (10:24):\nLower elementary school. And we were like, well, listen, nobody our age goes to church. That was kind of the thought, the widespread thought at that time. Young families, young, they're not going to church. They're not making it a priority, but once they have kids, they'll end up being in church, right? Well, now here I am 35 years old or 34 years old. I have kids the same age as those families that I did at that church a couple years ago. And I look around now and there's still that void. There's still that void. There's a little more of it. A, I'm here in the south b I work as youth pastor, and I work when everybody else is at church. So I may drop my kids off, but I'm not getting to know really any of the families, which is another conversation for another day. \n\nNick Clason (11:11):\nAnd so there may be more of that than I'm even aware of. But as I look around on staff and things like that, look at some of the pools I'm in. There's not as many people my age just not. There's just a gap. And like I was saying, my wife and I, we were talking about it and we've always felt that. I'm like, well, when we get to that age, then it'll be there. And it just hasn't, it's always felt like there's been some sort of attendance void or community void from the, and we've been able to find community lean in. I mean, we have become friends with people of all different ages and types of backgrounds and stuff like that. So we're not looking for people to be identical to us. The thing, I think the tricky part in all of this is that as we were talking about this, she's like, well, if I look around at some of my friends in my family, they don't go to church that much either. \n\nNick Clason (12:04):\nAnd so even though even some people we maybe went to Christian college with or whatever, they're just, they're not naturally attending church. There's something about church I think that my generation has an aversion to. And I think that that's what this data is bearing out is maybe not post covid church. TE is down maybe since 2019 to 2023. The older generation that did attend church has unfortunately passed away. And this younger generation, as they're waving up, it's not that they're not coming back to church, it's that they were never really there. And so they may claim to be Christians. And I think that that is the conundrum in and of itself. There may be claimed Christians, but they're not showing up at our churches. And so I have a thesis as a youth pastor, as a 13 year church staff veteran that I want to propose with you. \n\nNick Clason (13:01):\nIt's going to be controversial, and you may not even agree, but I have a thesis of why I think that this is happening. So let's check that out on the other side. So here's my thesis. I really do think that young people are interested in God, faith, spiritual things and spirituality. I really do. I think the Barna data bears that out. I think what they're uninterested in is the church current demands, expectations, and the ways that the church has been choosing to do things for years. And I think one of the things that I want to challenge churches, church leaders, even youth pastors who are in a second seat to maybe lead up, is to rethink tier two issues. And that's my hack in this video, rethink tier two issues, because I think we've made things like, now don't call me a heretic and turn this off, but just hear me out. \n\nNick Clason (13:58):\nI think we've made things like the Sunday morning sermon, worship experience, a tier one issue when biblically, the impetus for gathering together is not around a lecture style message. It never was. The gathering was meant to be a family, meant to be a living, breathing organism. And at some point along the way, we've interjected this idea of a lecture style message, and we've made that the number one step in church. And we have a generation of young people that are looking for community belonging, acceptance, looking for a place to make a difference, and then we ask them as a church to come in and listen to us, tell them what to do for an hour. And then beyond that, if they want to go deeper, if they're really, really committed, if they really, really care, if they're really about this God stuff, then they'll give us even more of their time and they'll start serving. \n\nNick Clason (15:03):\nAnd I just don't know that that's the best entry point in churches anymore. Again, don't call me a heretic. I love preaching and I love sermons, but I think that there are many, many ways to rethink that. In fact, Barna answered the six questions for the future of the hybrid church a couple years ago in the P D F ebook. I can link that in the show notes down below. But in that they asked, what are digital ways to do church? And it was offered things like small group confession, Bible study prayer. The number one thing that people voted that could be experienced digitally was the sermon. I love listening to sermons, but I love also listening to it When I'm on a run or when I'm driving or when I'm at the grocery store, I listen to things in my ears all day long so I can hear a sermon that exact same way. \n\nNick Clason (16:00):\nBut instead, the expectation is for someone to walk into a room, stare at the back of someone's head and listen to someone up on stage, talk for half an hour. What if we rethought that and flipped the entry point into a more robust community? Because in my experience, community is like sermon 2.0 or sermon adjacent. We had the sermon, and now that that's good and locked in, now let's explore other avenues for you to go to church. What if we rethought that as a tier two thing? Because what I know the church to be biblically and theologically is a place for believers to come together to gather, to worship God together and to be a family and a community. Hebrews 10, 24 and 25 spurring one another on toward love and good deeds, not giving up meeting together as some are in the habit of doing, but encouraging one another. \n\nNick Clason (16:58):\nAnd I think if all we do is show up into a Sunday morning gathering and we have the hallway pleasantries and the coffee interactions, and then a 30 minute sermon, and then we go to brunch, I don't know that we really encouraged anybody. We can smile real nice, but at the end of the day, did that do anything? And I think that right there is the rub. I think that's the difference between a different generation, an older generation of church tenders and this new wave of church generations. And so if you're a youth pastor, you're on the front lines of this. And you may be a beneficiary of older families that have kids that are sending their kids to your student ministry, but are those kids actually connected to God in the church or are they connected to their parents who are coming through the church and then ultimately into your \n\nNick Clason (17:49):\nYouth ministry? And so get to know them because while they may not be making the decisions right now as the people who are, they're not the schedule keepers. Mom and dads are the ones driving them, but get to know them, get to know what makes them tick, and will they stay connected and attached to the church and the mission overall. And so that's my thesis. I hope that you just give it a thought, think through what these tier two issues might look like and how you can readapt them in your church. But hey, I want to let you know that right here on the screen, like I said, I have this video helping you break down how to reach this next generation. And I have a ebook 40 done for you, ideas listed out in this video, TikTok versus Instagram versus YouTube. It'll pop up here on the screen. Hey, listen, we're trying to make digital discipleship easy and accessible, so don't forget, and as always, stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋 Welcome to our YouTube channel \u0026amp; podcast! \u003c/p\u003e\n\n\u003cp\u003e🤔 In this thought-provoking video, we delve into the intriguing topic of church attendance in 2023. Join us as we unveil and uncover the hidden truth behind this phenomenon that has been shrouded in mystery.\u003c/p\u003e\n\n\u003cp\u003e🚸 Who is Generation Z? Who is Generation Alpha? And what are we doing to reach those students and people in our churches? Because before we know it, Gen Z is going to be the youngest demographic in our church. Where are they? And what is our church doing that\u0026#39;s pushing them away?\u003c/p\u003e\n\n\u003cp\u003e⚖️ Generation Z is the most justice minded generation the world has ever seen. That should be a dream come true for church leaders? But it\u0026#39;s seemed to throw more of a wrench in our plans, than become a strategic advantage to us. How can we respond in a more relvant way?\u003c/p\u003e\n\n\u003ch1\u003echurchattendance #hiddentruth #unveiling #2023 #church #truth #revelation #faith #spirituality #religion #worship #community #christianity #belief #sunday #sacred #divine #belief #sermon #christian\u003c/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED WITH NICK\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/070\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/070\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//View all the Charts and Graphs via YouTube\u003cbr\u003e\n\u003ca href=\"https://youtu.be/t5mJyiUFUwo\" rel=\"nofollow\"\u003ehttps://youtu.be/t5mJyiUFUwo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Pew Research Post-Pandemic Article\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/religion/2023/03/28/how-the-pandemic-has-affected-attendance-at-u-s-religious-services/#:%7E:text=This%20longitudinal%20analysis%20finds%20a\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/religion/2023/03/28/how-the-pandemic-has-affected-attendance-at-u-s-religious-services/#:~:text=This%20longitudinal%20analysis%20finds%20a\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Barna Info on Gen Z\u003cbr\u003e\n\u003ca href=\"https://shop.barna.com/collections/gen-z\" rel=\"nofollow\"\u003ehttps://shop.barna.com/collections/gen-z\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Deep Dive on Gen Alpha\u003cbr\u003e\n\u003ca href=\"https://youtu.be/7tVACJFlwpw?si=Iv8oKr4bcYc7Z4cG\" rel=\"nofollow\"\u003ehttps://youtu.be/7tVACJFlwpw?si=Iv8oKr4bcYc7Z4cG\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//6 Questions About the Future of the Hybrid Church Experience\u003cbr\u003e\n\u003ca href=\"https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\" rel=\"nofollow\"\u003ehttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:53 The Drastic Church Attendance Shift of 2023\u003cbr\u003e\n00:53-02:50 The World is Changing, How should the church rethink ministry and attendance?\u003cbr\u003e\n02:50-07:45 Exploring the Imperical Data from Pew Research \u0026amp; Barna\u003cbr\u003e\n07:45-13:11 Why aren\u0026#39;t younger people attending church the way we know it?\u003c/p\u003e\n\n\u003ch2\u003e13:11-18:45 The Real Reason Church Attendance is Down in Younger Generations\u003c/h2\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nHave you ever wondered what happened to the faithful church attenders? Meaning when you compare this Pew research data from 2019 to 2023, you see that there is a massive dropoff in church attendance when you experience it personally as a youth ministry or church leader, just how big that loss can feel. I\u0026#39;m going to explore in this video the dirty little secret of church attendance for now and for the future, going on past 2023. I\u0026#39;m also going to share with you my anecdotal 13 year youth ministry experience, what I\u0026#39;ve noticed as a youth pastor, but then also somebody who just is a part of churches and what I\u0026#39;ve noticed about church attendance during that time. And finally, make sure that you stick around to the very end of this video because I\u0026#39;m going to share with you the one little thing that I think churches are doing that are surprisingly keeping away young people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:52):\u003cbr\u003e\nWelcome to the Hybrid Ministry Show. Well, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always am your host, Nick Clason, a 13 year youth ministry veteran located in Dallas-Fort Worth area, and I am on a mission to help churches and youth ministries understand and embrace digital as a real form of church ministry and church discipleship. That\u0026#39;s why we call it the Hybrid Ministry Show. It\u0026#39;s not just physical, it\u0026#39;s not just digital, but it\u0026#39;s a melding of the two. In fact, I have a video where I talk about what every church youth ministry needs to be doing. It\u0026#39;s linked right here at the top of the episode. If you want to check that out and explore my full basis philosophy and digital strategy, you can go ahead and do that. But for the rest of us, we\u0026#39;re going to be exploring what church attendance looks like as far as trends and things are looking at for the future. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:44):\u003cbr\u003e\nBecause things are different. The world is changing, and because the world is changing, I do believe that churches not need to not drop the core things of their doctrine and their faith and their outlook. But what they do need to do is that they need to start rethinking and adapting how they\u0026#39;re approaching church attendance and their people that are attending their church and how they can best serve them and best create disciples that are going to make an impact in this world. I also want to make sure that you hit a like button because listen, they\u0026#39;re free. They cost you nothing, and they really do help a lot. And a subscribe would be even better. And here\u0026#39;s why you want to subscribe because we actually dropped a surefire resource in a video not too long ago, 40 done for you ideas about how to reach the next generation, how to stay relevant by using digital. It\u0026#39;s a free P D F that\u0026#39;ll just give you ideas of how to explore and share the world of digital with your teenagers and the tenders. If you\u0026#39;re interested in that, check it out. It\u0026#39;ll be linked down below in the show notes. But let\u0026#39;s dive in and explore this world of data between Pew Research and Barna. Let\u0026#39;s go. Well, hey, everybody. As I said at the top of this episode, if you notice, pew Research is claiming that church attendance is simply down \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:59):\u003cbr\u003e\nThe board. It\u0026#39;s down in every single demographic. There\u0026#39;s really only, interestingly, one demographic where church attendance from a post covid world is up, and that is with the religiously unaffiliated from 3% up to 4%, but otherwise, everybody else is down in church attendance. What\u0026#39;s fascinating though is that recently Barna, and as I\u0026#39;ve mentioned multiple times, I\u0026#39;m a youth pastor, and so I took this Barna zoom discovery course on unpacking and understanding Gen Z and real fast before we dive into this conversation about Gen Z, what you need to know is that Generation Z is aging out of our student ministries, right? The youngest Gen Z demographic that we have is freshmen, maybe even sophomores in high school. The rest of our Gen Z are in our workforce. For example, I have a new resident, he\u0026#39;s a college graduate, so he is in his first year post-college, he\u0026#39;s Gen Z. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:00):\u003cbr\u003e\nAnd so the fact is Generation Z are young people now. They\u0026#39;re not just the youth pastor\u0026#39;s problems, they\u0026#39;re the church\u0026#39;s generation and demographic to understand, and that demographic, that generation, they\u0026#39;re attending church even less and less than before. But what\u0026#39;s fascinating is I think you\u0026#39;ll find out, and as I\u0026#39;m going to talk about the end of this video, is that it\u0026#39;s not for the reasons that you might think that they\u0026#39;re not attending church. And so as you\u0026#39;ll notice, pew research here on the screen has said that church attendance across the board is declining. And I believe that to be true. Okay? What\u0026#39;s fascinating though is I do want to lean into the younger demographic. And so in 20 19, 20 4% of 18 to 29 year olds are attending church. Now, peer research claims that only 20% of them are currently attending church, but Barna said that Gen Z is opting out of religion altogether. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:52):\u003cbr\u003e\nSo 25% of them, which is the largest of all the other age brackets, if you\u0026#39;re including millennials and Gen X and whatever and whatnot, 25% claim to be have no religious affiliation what so ever. That\u0026#39;s the largest currently, and it\u0026#39;s the largest I believe, in history. Also, what\u0026#39;s more fascinating though, and what I really want to kind of dial into is that according to a recent study, they sent just a survey to a big group of Gen Z students, some church, some not, and all kind of the melding in between of their church experience. And it said that the top five words from a list that they were given to choose to describe a Gen Z person\u0026#39;s faith were these growing, open, curious, exploring, and unsure. So we have this data from Pew that says Gen Z is not attending church, but then we have this data from Barna that says, the top five ways that they would describe their faith are growing, open, curious, exploring, and unsure. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:04):\u003cbr\u003e\nAnd so we have these kind of two things that I think are juxtaposed to each other. I don\u0026#39;t think either of the data is inaccurate. I still don\u0026#39;t think people from Gen Z are attending church that often, and that\u0026#39;s what I really want to dive into and explore. But meanwhile, they are all of these things. They are open, growing, curious, exploring. And so how do we lean into a generation that\u0026#39;s open, curious, exploring? Meanwhile, furthermore, and also incredibly important about Gen Z is they\u0026#39;re very justice minded and they very much care about the marginalized, those in certain pockets and parts of society that are being overlooked. So we as a church should be clamoring for a generation that cares about that, that wants to serve, that wants jump in and help people because that\u0026#39;s what the church should be all about. And so we have that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:56):\u003cbr\u003e\nI also want to share this with you. This last piece of research data from Pew, it dives in just a little bit deeper. I think it\u0026#39;s interesting to note we\u0026#39;re not going to spend a lot of time on it. So if you\u0026#39;re watching this, feel free to just screenshot this. If you\u0026#39;re listening to a podcast, make sure you jump into the show notes or head over to YouTube. Go ahead and see this on screen. But the rates are declining, and this is just even more of the data fleshed out and unraveled a little bit deeper so that you can look at it and just see the breakdowns of Christian, Protestant, white, evangelical and all these things. But the consensus is that church attendance is down. So the question that I believe is worth experiencing and exploring is what in the world\u0026#39;s going on? So I want to share with you some of my experiences here in the next section. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:44):\u003cbr\u003e\nCheck it out. So as I\u0026#39;ve said, I am a 13 year youth ministry veteran, married to my incredible wife, Amanda. I have two boys. I started as a youth pastor, my final year of college, Cedarville University in Ohio. Shout out, go yellow jackets. And I started working as a youth pastor making a hundred dollars a week at a church in Lebanon, Ohio. It was about a 45 minute drive away from where my college campus was, and I did that my last semester as a senior on campus at Cedarville. That job did extend past graduation, so I worked an entire year past graduation at that church. And then that church, they took a special offering to get me hired. They weren\u0026#39;t during my time making budget. And so while they weren\u0026#39;t making budget, the senior pastor at the end of it said, listen, man, I don\u0026#39;t want to ask our church again for another special offering just simply for your position while the rest of our church is not making budget, so therefore I think it\u0026#39;ll be best you left, or if you stayed, we\u0026#39;d love to have you stay, but you\u0026#39;re going to have to take a pay cut slash not get paid at all. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:45):\u003cbr\u003e\nAnd so I knew that my time at that church was done. I went on to another church about 45 minutes back north, closer to college and closer to home, frankly. And that was actually a great experience. I was there for five years. They didn\u0026#39;t have a youth pastor before. And so when I started, there was like four kids. My last week on that job. We went to summer camp and we took 88 students to summer camp. And so experienced a lot of growth, numerically, experienced even more growth spiritually. But in both of those experiences, what was happening was my wife and I were looking around and we\u0026#39;re like, where are our people? There weren\u0026#39;t many people our age. Of course, when we started at the one church, we were in college. When we left the other church, we were 26, 27 years old and had a kid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:31):\u003cbr\u003e\nAnd all in that time, there was really never anybody our age. There were always a few. There are always going to be a few people in our age bracket and in our age demographic. But what I\u0026#39;ve noticed anecdotally is that I have always been in a no man\u0026#39;s land spot in church staff. I don\u0026#39;t say that to complain. I don\u0026#39;t say that to make anybody feel bad, but my generation, I don\u0026#39;t feel like attends church that well. And actually, my wife and I were talking about this the other day, and when we were at that church that we were at for five years, it was called University Baptist Church in Beauford Creek, Ohio. We were there for five years. And the problem was we were like, well, we\u0026#39;re young, right? And everybody else was about 10 years older than us. Most of them had kids in my youth ministry or starting in my youth ministry that most of our friends were like 35 to 37 years old. They had kids in \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:24):\u003cbr\u003e\nLower elementary school. And we were like, well, listen, nobody our age goes to church. That was kind of the thought, the widespread thought at that time. Young families, young, they\u0026#39;re not going to church. They\u0026#39;re not making it a priority, but once they have kids, they\u0026#39;ll end up being in church, right? Well, now here I am 35 years old or 34 years old. I have kids the same age as those families that I did at that church a couple years ago. And I look around now and there\u0026#39;s still that void. There\u0026#39;s still that void. There\u0026#39;s a little more of it. A, I\u0026#39;m here in the south b I work as youth pastor, and I work when everybody else is at church. So I may drop my kids off, but I\u0026#39;m not getting to know really any of the families, which is another conversation for another day. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:11):\u003cbr\u003e\nAnd so there may be more of that than I\u0026#39;m even aware of. But as I look around on staff and things like that, look at some of the pools I\u0026#39;m in. There\u0026#39;s not as many people my age just not. There\u0026#39;s just a gap. And like I was saying, my wife and I, we were talking about it and we\u0026#39;ve always felt that. I\u0026#39;m like, well, when we get to that age, then it\u0026#39;ll be there. And it just hasn\u0026#39;t, it\u0026#39;s always felt like there\u0026#39;s been some sort of attendance void or community void from the, and we\u0026#39;ve been able to find community lean in. I mean, we have become friends with people of all different ages and types of backgrounds and stuff like that. So we\u0026#39;re not looking for people to be identical to us. The thing, I think the tricky part in all of this is that as we were talking about this, she\u0026#39;s like, well, if I look around at some of my friends in my family, they don\u0026#39;t go to church that much either. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:04):\u003cbr\u003e\nAnd so even though even some people we maybe went to Christian college with or whatever, they\u0026#39;re just, they\u0026#39;re not naturally attending church. There\u0026#39;s something about church I think that my generation has an aversion to. And I think that that\u0026#39;s what this data is bearing out is maybe not post covid church. TE is down maybe since 2019 to 2023. The older generation that did attend church has unfortunately passed away. And this younger generation, as they\u0026#39;re waving up, it\u0026#39;s not that they\u0026#39;re not coming back to church, it\u0026#39;s that they were never really there. And so they may claim to be Christians. And I think that that is the conundrum in and of itself. There may be claimed Christians, but they\u0026#39;re not showing up at our churches. And so I have a thesis as a youth pastor, as a 13 year church staff veteran that I want to propose with you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:01):\u003cbr\u003e\nIt\u0026#39;s going to be controversial, and you may not even agree, but I have a thesis of why I think that this is happening. So let\u0026#39;s check that out on the other side. So here\u0026#39;s my thesis. I really do think that young people are interested in God, faith, spiritual things and spirituality. I really do. I think the Barna data bears that out. I think what they\u0026#39;re uninterested in is the church current demands, expectations, and the ways that the church has been choosing to do things for years. And I think one of the things that I want to challenge churches, church leaders, even youth pastors who are in a second seat to maybe lead up, is to rethink tier two issues. And that\u0026#39;s my hack in this video, rethink tier two issues, because I think we\u0026#39;ve made things like, now don\u0026#39;t call me a heretic and turn this off, but just hear me out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:58):\u003cbr\u003e\nI think we\u0026#39;ve made things like the Sunday morning sermon, worship experience, a tier one issue when biblically, the impetus for gathering together is not around a lecture style message. It never was. The gathering was meant to be a family, meant to be a living, breathing organism. And at some point along the way, we\u0026#39;ve interjected this idea of a lecture style message, and we\u0026#39;ve made that the number one step in church. And we have a generation of young people that are looking for community belonging, acceptance, looking for a place to make a difference, and then we ask them as a church to come in and listen to us, tell them what to do for an hour. And then beyond that, if they want to go deeper, if they\u0026#39;re really, really committed, if they really, really care, if they\u0026#39;re really about this God stuff, then they\u0026#39;ll give us even more of their time and they\u0026#39;ll start serving. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:03):\u003cbr\u003e\nAnd I just don\u0026#39;t know that that\u0026#39;s the best entry point in churches anymore. Again, don\u0026#39;t call me a heretic. I love preaching and I love sermons, but I think that there are many, many ways to rethink that. In fact, Barna answered the six questions for the future of the hybrid church a couple years ago in the P D F ebook. I can link that in the show notes down below. But in that they asked, what are digital ways to do church? And it was offered things like small group confession, Bible study prayer. The number one thing that people voted that could be experienced digitally was the sermon. I love listening to sermons, but I love also listening to it When I\u0026#39;m on a run or when I\u0026#39;m driving or when I\u0026#39;m at the grocery store, I listen to things in my ears all day long so I can hear a sermon that exact same way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:00):\u003cbr\u003e\nBut instead, the expectation is for someone to walk into a room, stare at the back of someone\u0026#39;s head and listen to someone up on stage, talk for half an hour. What if we rethought that and flipped the entry point into a more robust community? Because in my experience, community is like sermon 2.0 or sermon adjacent. We had the sermon, and now that that\u0026#39;s good and locked in, now let\u0026#39;s explore other avenues for you to go to church. What if we rethought that as a tier two thing? Because what I know the church to be biblically and theologically is a place for believers to come together to gather, to worship God together and to be a family and a community. Hebrews 10, 24 and 25 spurring one another on toward love and good deeds, not giving up meeting together as some are in the habit of doing, but encouraging one another. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:58):\u003cbr\u003e\nAnd I think if all we do is show up into a Sunday morning gathering and we have the hallway pleasantries and the coffee interactions, and then a 30 minute sermon, and then we go to brunch, I don\u0026#39;t know that we really encouraged anybody. We can smile real nice, but at the end of the day, did that do anything? And I think that right there is the rub. I think that\u0026#39;s the difference between a different generation, an older generation of church tenders and this new wave of church generations. And so if you\u0026#39;re a youth pastor, you\u0026#39;re on the front lines of this. And you may be a beneficiary of older families that have kids that are sending their kids to your student ministry, but are those kids actually connected to God in the church or are they connected to their parents who are coming through the church and then ultimately into your \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:49):\u003cbr\u003e\nYouth ministry? And so get to know them because while they may not be making the decisions right now as the people who are, they\u0026#39;re not the schedule keepers. Mom and dads are the ones driving them, but get to know them, get to know what makes them tick, and will they stay connected and attached to the church and the mission overall. And so that\u0026#39;s my thesis. I hope that you just give it a thought, think through what these tier two issues might look like and how you can readapt them in your church. But hey, I want to let you know that right here on the screen, like I said, I have this video helping you break down how to reach this next generation. And I have a ebook 40 done for you, ideas listed out in this video, TikTok versus Instagram versus YouTube. It\u0026#39;ll pop up here on the screen. Hey, listen, we\u0026#39;re trying to make digital discipleship easy and accessible, so don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"Welcome to our YouTube channel \u0026 podcast! In this thought-provoking video, we delve into the intriguing topic of church attendance in 2023. Join us as we unveil and uncover the hidden truth behind this phenomenon that has been shrouded in mystery.","date_published":"2023-11-09T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b1447cdb-4d8f-430a-98e2-2e8f3c378ccf.mp3","mime_type":"audio/mpeg","size_in_bytes":28581278,"duration_in_seconds":1125}]},{"id":"a7f007f0-6421-4f89-95f9-be74ea1e0411","title":"Episode 069: 🍩 Ultimate Youth Group Guide: Crush Games, Outreach \u0026 Social all in one! 🔥","url":"https://www.hybridministry.xyz/069","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\nDYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\n\n☝️ONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n========================================\n\nDESCRIPTION\n👋 Welcome to the Ultimate Youth Group Guide! In this exciting video, we'll dive into the power of Crush Games, Outreach initiatives, and Social Events to empower and inspire the youth.🔥\n\n🍩 Crush Games:\nEngage your youth group with thrilling  Games that will ignite their enthusiasm and foster healthy competition. From exhilarating challenges to team-building activities, our guide provides all the essential tips and game ideas to keep the energy high and the fun rolling.\n\n🌍 Outreach Initiatives:\nMake a lasting impact on your community through meaningful outreach initiatives. Discover effective strategies to help your youth group connect with and support those in need. By stepping outside their comfort zones, the youth will learn valuable lessons about compassion, empathy, and making a difference in the lives of others.\n\n👥 Social Media Events:\nCreating a sense of belonging and friendship within your youth group via social media! This will help Hybridize your Ministry from your in person gathering to your student ministry social media\n\n========================================\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/069\n\n🍩 \"FREE World's Greatest Donut Event Guide\"\nGUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\nDYM: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\n\n//Full YouTube Video\nhttps://youtu.be/5ryhkIRyDb4\n\n//STUDENT MINISTRY BRACKET OF EPIC THINGS\nhttps://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\n\n//GAMEDAY FOOD BRACKET\nhttps://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\n\n//DONUT SHOWDOWN GAME\nhttps://www.downloadyouthministry.com/p/the-donut-showdown/games-4142.html\n\n//FULL YOUTUBE STRATEGY\nhttps://www.youtube.com/watch?v=SDxepdu4iiM\n\n\n\n🕰️TIMECODES\n00:00-01:45 The Best Hybrid Youth Ministry Event Out There!\n01:45-09:30 The History of This Hybrid Ministry Event\n09:30-17:42 Pre-Event Planning and Setup\n\n17:42-28:21 The Debrief of the Event from Start to Finish\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nYouth ministry games, social media outreach events, ah, there's just so much to do and if you're anything like me, you have layer upon layer upon layer of responsibility. You need to come up with an amazing and exciting game. You need to knock social media out of the park and you need an outreach event that is going to cater to your students friends and outsiders who are far from God and from the church. How do you prioritize? And then if you do do all those things, how do you not just give your family and your people that you love the scraps and the left over pieces of your energy? What if I told you that I had the ultimate event guide, one that's going to crush it with games, an amazing outreach experience, and it's going to lean into social media for your student ministry, all of that encapsulated in one event. \n\nNick Clason (00:55):\nSee, we actually just had an event that accomplished all those things, one with an incredible amount of games and an amazing in-room experience, one that gave students an amazing opportunity to invite their friends and it crushed on social media. Better yet, we had 23% of our attenders be first time or new students who joined us. And finally, not only do we increase engagement, but we also added new followers to our social media. It is honestly one of the best versions in my opinion, of a hybrid style event. And when I say hybrid event, it's more dynamic and it's more robust than just another Zoom Bible study. I know it sounds too good to be true, right? Well, let me show you. Welcome to the Hybrid Ministry Show in the ultimate Event guide. I came up with this idea probably in my second or third year of doing youth ministry, and now I am a 13 year youth ministry veteran. \n\nNick Clason (01:58):\nSo this idea dawned on me years and years and years and years ago, and one of the things that has honestly just been super clear to me all the way back to the beginning times of my time in student ministry is the fact that hybrid matters. And when I mean hybrid, I don't mean only focusing on your in-person. I don't mean only focusing on your digital. I mean taking those two things and creating a space for there to be opportunity to reach and connect with your people beyond the hour of programming that you have for your in-person service, which is actually the reason why I just dropped this video going to be up here on the screen. You can feel free to click that where we explore and talk about the future of church ministry, especially through the eyes and through the lens of digital and hybrid. \n\nNick Clason (02:41):\nIf you're interested, hop over into that. But about 10 years ago is when I had this idea for what I call a bracket, and I'm a huge March Madness fan, college basketball. I love the selection committees. And if you're not a sports fan, essentially what they do is they create rankings or seedings, so to speak. And so there are four regions and each region has a one seed. Each region has a two seed, each region has a three seed and so on down all the way down to 16, and then the one seed plays the 16 seed. Usually a pretty easy matchup only in the history of the NCAA tournament has one 16 seed upset, a one seed. The 15 plays the two, the 14 plays the three and so on and so forth. And they're in various spots. So the one 16 are up here and the two and the 15 are down here in the bracket so that eventually they wait until the very last chance for the one and the two to eventually play. \n\nNick Clason (03:34):\nThen once all the teams get out of those brackets, that creates your final four one winner from each region they play in Final four matchup and then the winners of each side of that end up meeting in the middle in the championship. And so I was like, this would be fun to lean in to March Madness. And so I just created a bracket out of my head. I was like, let's do little Debbie hostess cakes, and then I put one of my student ministry leaders, shout out to Aaron Koontz back in Beaver Creek, Ohio, and I did one of our favorite events, dare to Share. I put Dare to Share in there, and so students would vote on a thing versus another thing, and it was so totally random, but I offered it just as an online thing. This is before I had an Instagram. \n\nNick Clason (04:17):\nThis is before Instagram even had the poll feature, but I kept doing this. The one time I submitted an option called a Bracket of Awesome Things to Download Youth Ministry. This was probably like eight, 10 years ago at this point. My number one seed was Chip and Johanna Gaines and just leaning into the hype that they had with the Fixer Upper and H G T V movement back then. But I just kept honing in and creating this. And I remember one time I made a Christmas movie bracket. I had become in charge at my last church of social media and I just threw it together. I was running out of ideas of things to post. I was in charge of something like two or three posts per day, multiple days per week. And I was like, let's do a bracket. And I launched it and I was on a team at that time of six or seven other youth pastors, staff members, and the team went nuts. \n\nNick Clason (05:12):\nI made Elf the number one seed and then I made white Christmas the 16th seed, and I had some diehard white Christmas fans dropping the comment below what your favorite Christmas movie is, and if it's white Christmas, I'm sorry, you're wrong. It's terrible. But that being said, they were livid and they were mad at how I sourced it and how I came up with the seeding, which by the way, side note just was in my head and they wanted a redo. And so we launched this event called something about a serial bracket. I can't remember what we can't remember the exact name of what we called it, but we had back at that last church, we had a full YouTube show. So we set up SportsCenter style desks and anchors. We all wore jerseys and we did analysis and we kicked it over to sideline reporters and we announced the seatings. \n\nNick Clason (06:03):\nWe announced the matchups, and then while when that show launched live on YouTube, people could hop over to our Instagram and they could vote. And what happened was the senior leadership must not have had anything to announce that week, and so they announced our show that week. And so we were like, man, we need to turn this into something. At that time, it was Christmas break, we weren't meeting, so it was just going to live as a thing online on our YouTube channel, but because it got announced, we're like, we need to capitalize on this just a little bit more. And so we offered, and this is \n\nNick Clason (06:36):\nIn the height of Covid, so we're not doing a lot of in-person connection with other people. If we were, it had to be masked. I mean it was awful, but it was January just after Christmas 2021 and we're like, let's do a drive-in. Kids can come watch it on their phones. Or you know what? Actually maybe we bought big old screens that they could watch, and then we did a FM tuner thing. They could listen to it in their car radio. So I don't know, we probably had 10 to 20 cars show up, not a ton. And we bought so much serial, we went to Sam's and we looted that place and then it was like negative 10 degrees. And so me and my other leaders, we have giant coats on, we're walking car to car, passing out cereal, passing out milk. But that was the inception. \n\nNick Clason (07:28):\nThat was one of the inception points of this idea of a bracket. And what it does in my mind is it creates some sort of event around an in-person topic cereal. The one that I'm going to explain to you today is donuts and I like to kind of hone in. Yeah, that's what I've done over the years. I've honed in on a specific topic. We've also done this with drinks like World's greatest drink, world's greatest donut cereal madness. This coming march, we're planning on doing a potato one called Starch Madness. And so it creates that event, but the reason I like it is that it marries your social media because all the voting happens online \n\nNick Clason (08:04):\nWith an in-person event. It is the ultimate style hybrid event in my opinion. And I know that I've had people who are like, when you mean hybrid, what are you talking about? And they just think we're just talking about Zoom groups and it's more than that. And so we hosted this event at our church. Like I said in the intro, we had 23% newcomers, we had multiple new people added to following us on social media, and it's creating some sort of hype and some sort of buzz around our student ministry. There are so many benefits and values to it. And so what I want to do is honestly just walk you through the pre-planning, the actual event. I'm going to share with you the planning center document of it, and then give you just kind of a recap about why it's valuable, why we're going to keep doing it, and how you can take something like that and adapt it into your student and social ministry. \n\nNick Clason (08:52):\nIf so far you've found this episode helpful, though alike would cost you nothing and would really mean the world to us even more. A subscribe is really a next level opportunity to just engage back with us. Either one of those two things like subscribe would mean the world to us and we would love to connect with you further and deeper because more than just donuts, more than just brackets, we are talking about this world of not just physical, not just digital, but hybrid ministry. So let's move on and let's hop in to the setup and the event planning, the pre-event side of this event that I'm talking about, the world's greatest donut. So we know, we knew that we wanted to do this voting style event around donuts that would last around a month. The way I set it up is I will do round one. \n\nNick Clason (09:42):\nWe have a Wednesday night and then a Sunday morning in our environment, and so the voting is going to be live on a Wednesday. They'll vote on the topics and the rounds, and so round one we do all the voting. So that's where Instagram and the stories, that's where the most decisions need to be made. So because of that in round one, then we will announce the winners on Sunday, and then we will resume voting the following Wednesday for the Elite eight. We'll announce the following Sunday of the winners of that, and then we'll move to the final floor when there's the most activity, when there's all the contestants are still alive, no one's been eliminated yet. That's round one. And that to me is the most exciting time for the actual bracket. So because the actual bracket is exciting at that time, that's when we decided to lean into an event. \n\nNick Clason (10:31):\nSo we knew we had this bracket. In fact, I created this resource. It's a link in the description on Download youth ministry on the world's greatest donut bracket. It's on there right now. Feel free to go grab it. It's got all of the digital elements and it's got a few games in there, but not all of what I'm about to share with you. So make sure that you hang around to the rest of this video. However, we knew we wanted to do an event centered or a month centered around voting, and then we wanted the first night, the kickoff night to be a big deal. And so the question kind of always is do you focus on the kickoff of the bracket or do you focus more on the championship round of the bracket? I've found the beginning to be more exciting. Like I said, we did a cereal bracket most recently here at this church, and we have in our space, we have eight different garage door bays that lined the side left and right of our meeting space. \n\nNick Clason (11:26):\nThat's actually where our small groups meet on Sunday morning. Those doors are up, they go in there and then they close down, creates little rooms for all of them. It's really cool design. Sometimes it also makes 'em feel like caged animals, but nonetheless, we did an event back in March where we voted on serial and we had the one in 16 matchup in one bay. We had the three and 14 matchup in another bay. We had the eight and nine matchup in another bay. And so all the bay doors came up. There were tables in there with basketball themed tablecloths on and then cereal boxes with a number pasted on it, one versus 16, and then all the bowls of cereal there. And so as we're wrapping up our programming, we had adult leaders sitting in there pouring milk into each of the bowls so that students could grab that and then they could go eat and just literally had one kid eat 16 or 25 bowls of cereal that night, tried every single one of the things in the matchup. \n\nNick Clason (12:19):\nSo that was a super fun way to just kind of lean into the kickoff portion. And so we had that same question. Now we have donuts and what are we going to do? And so in our space where we have tables, and so we ended up deciding to buy a little half fishbowl things. All the supplies by the way, are going to be linked in the comments below, in the description below. Make sure you check that out. But we had little fishbowl things, half fishbowl things sort of decorative. It's not like a fishbowl where the tops right there, but it's like off to the side a little bit. And we filled each table with donut holes. We ordered several dozen donut holes, and that's what we did. We went donut holes instead of actual donuts. It's cheaper. It's also quicker. You can pop 'em into your mouth as opposed to committing to an entire donut. \n\nNick Clason (13:04):\nAnd so we have 16 round tables, and so every table had a tablecloth and every table had a vase full of donuts. That was our decision to supply the donuts without breaking the bank on the budget. Don't get me wrong, it was still expensive, but it's less expensive than a dozen donuts per table or something like that. So we had donuts on every table, and then one of my favorite elements or pieces of the event is we bought a giant vase and then we filled it with donuts. We counted 233 donuts that we filled into this vase. The funny part was that we put the donuts in and then the weight of the donuts actually started to smash 'em down, and so it was full, and then the weight of the donuts started smashing 'em down. So there was a gap. So we actually had to go back and add more donuts at the end. \n\nNick Clason (13:48):\nSo I don't even want to know what the bottom donuts looked like. They probably were a little mini pancakes, but we let students vote simply, how many donuts do you think are in here? We had a Google form for that. They shot it with a QR code on their phone. We also had an iPad set up where they could just type in a Google form. All we got was their name and their number, but if you have a marketing brain or a marketing department, you can use that to capture an email and start to create a little list and start to market to those people as well. That's another kind of next level tip if you want to lean into something like that. But then it also made it easy to just have it all dumped into a Google sheet and I could command F find the closest number. \n\nNick Clason (14:32):\nAnd so one person, we had 2 33 in the thing and one girl guessed 2 32, so she won it, and this little sixth grade girl carried out this giant vase of donuts and it was hers. She got to take it with her, she got to keep it. She got to bring it in her car with her. Then the actual bracket side of things, we printed, because we are doing this so much, we printed a generic bracket on a giant vinyl banner. When you walk into our space, we have a big window with an indoor half kind of sports court right there on the other side of it. And so for the cereal bracket, I took gaff tape and I taped out a bracket and then I pasted or taped the cereal to the window. But this time around we're like, what if we just print a vinyl banner and then we can swap out whatever we're voting on at that time? \n\nNick Clason (15:24):\nSo we made the investment on the front side knowing that we're going to do this. We love these style of hybrid events in our ministry, so we bought the big banner. It fit perfectly in our space. I can drop the artwork for that in the description, but it's going to vary a little bit for my ministry. Your ministry. It's also got our logo on it, but you can find any bracket online, any generic non-branded bracket online, add it, print it, make it into a banner if that's something that you want to do. What it does for us is when you walk in, it immediately draws your attention. It's not there most of the year. And so when it's there, you're like, oh, it's different. And then people know and notice that there's a bracket going on, there's a voting happening. And the other crazy thing is that people get really into it on their opinions. \n\nNick Clason (16:17):\nWhat things are seeded? How such and such donut beat that donut. For example, the beignet took down, what did it take down? The chocolate cream filled donut lost to a beignet. I think beignets are good, but are they the best? I don't think so. And I think they're super kind of niche and they're really just, honestly, they're like funnel cake. And so anyway, that giant bracket in our actual space, we also allow, because we have a lot of students, a lot of kids, young kids that don't have social media yet, we allow them to vote on a paper bracket as an additional means to let their voice be heard. We got donut shirts for all of the staff and we all wore them. And so that was kind of like the event setup space. In addition to that, we had some donut balloons blown up and kind of scattered throughout the lobby. \n\nNick Clason (17:13):\nSo they walked in. On the left was the big V to vote, regular check-in, back behind check-in was the banner with the voting and the brackets printed out and people could let their voice be heard that way. So now let's dive into the rest of the event. I'm going to put the planning center event sheet right here. We're going to walk through it and I'm just going to explain to you what we did, why we did it, and just my thoughts on it, and feel free to take and adapt any of it to your ministry. So all the setups done, students are walking in. We had a countdown, which if you buy my product on Download Youth ministry, it will come with a specific donut themed and then a specific donut themed five minute countdown that I created with just random facts and stuff like that. \n\nNick Clason (18:00):\nSo that was what was playing on our TV and our screens all throughout our space. And when the time hit zero, myself and my boss, Darren, we were both on stage and we were hyping up the crowd, welcoming people, letting them know that voting had been live all day on Instagram. We were letting them know who was winning what matchup students could with the screen behind us. We then had a screen that said, voting is live now with a QR code. They could shoot that and take it to Instagram. I think we gained three to six or something like that. New followers on our Instagram, not a ton, but still some students who were. So we had 23% new students. So we're introducing our students to our Instagram, and if any of them are into this idea now they're following us. So now we have them on our Instagram opportunity to reach out to them, but we just did some like, Hey, here's what's going on. \n\nNick Clason (18:52):\nHere's the bracket, explaining what a bracket is. It's going to be lasting for a month, but it's all about you and your voice and letting your voice be heard and voting is live on Instagram every single Wednesday. We also kind of teased our next series, which we're talking about big issues, elephants in the room that we often don't want to address. So we use that moment to sort of tease the topic. We didn't spend a lot of time on that. And also we had a message drop, if you've heard me before, link in the description of my full YouTube strategy, but we've our messages. And so we had a message live on YouTube, but we didn't do live teaching that night. You can do that. It's your call. It's philosophical decision for an event like this. We like to kind of pull the teaching and let this be a truly invite night, a truly bring your friends style event style night. \n\nNick Clason (19:41):\nAnd then we did a bunch of door prizes and giveaways. Now, here's how I do this. I use Sidekick through Download Youth Ministry. I created a little slide, I'll drop the slide into the link down below that I've referenced before and it says World's Greatest Donut, and that says You're about to win something, dude with Little Arrow pointed up and then all their names filter through. Here's how we got the names. Every single student who checked in, we created a People search, a save search in C C B Church Community Builder. That's any student who's not a leader that has checked in within the last day. And so whenever I go into that, especially if an event has started it's live, I click refresh and it populates every single student who has checked in to our student ministry within the last 24 hours. And so since we didn't have an event on Tuesday, I know that anyone who's checked in is now here on Wednesday night. \n\nNick Clason (20:32):\nSo that list is not just going to be a random full mailing list of all of our students going to be the actual live dynamic list of the students in our event space. Figure that out in your church database system, but find some way to capture all the info of the students that are actually in your space. Now, downloaded that into a C S V, copied it, pasted it into Sidekick, and then boom, we had all the names they're filtering through and we're giving away some door prizes. So what we gave away was a donut blanket that's like the shape of a circle. We gave away a little mini donut maker. We gave away donut key chain. We gave away little rubber donuts. I almost think they were like dog toys. I think we bought them for something else and we forgot. And so we just ended up giving them away. \n\nNick Clason (21:14):\nAnd what else we give away? I can't remember. But we gave away six different things, just kind of like, Hey, you won and now you won. Now you won. Kids were going nuts for it. They were excited for it. And then I had this big old pillow, this big of a donut pillow, and I was like, who wants this? And the room's going crazy. I'm like, you have a chance to win it later. And so I kind of teased that, but then we're like, Hey, we got worship. So we had two hype songs. Again, philosophically not my favorite, but our students love worship and have been clamoring for it, and we haven't had it regularly for the last year. And just our worship department, which is how our church navigates it, the worship department handles all worship for all of our different ministries. So they do it for kids and students and adults. \n\nNick Clason (21:58):\nAnd so we hadn't had worship. Worship was just now able to accommodate our desire to have it more regularly. And so since we started the week before, we decided not to pull the plug on it, just let it go. So we asked them for two hype songs. They sung here in your house. They sang glorious day, and then we played a donut game. And this one, full disclosure, I didn't even make. I got it off of D Y M, the Donut Showdown, a couple different people. We have myself, my boss, we have a resident, and then two interns. So there's five of us that we can kind of cycle through on the stage. And so my boss, Darren and one of our interns, Eli, they got up and they ran the donut showdown and then the winning table, because remember I said we have 16 tables. \n\nNick Clason (22:38):\nThey got a box of donuts that are more expensive, like bougie box of donuts from one of those bougie donut shops. We bought three of those, one for the winner this game, one for the winner, the next game, and then one box for our leaders in our leader lounge. So they kept track of their answers on whiteboards, and then off they went. The winning team got that. Then we created a 15 second donut on a string bumper. My resident created it. Shout out to Caleb, ADA. And then Caleb and Kaylee came out and they ran the classic Eat a donut on a string without your hands being tied. So that's another box of donuts or maybe two that we bought. Just glazed donuts just for the donut on a string game. They had to get one holder and one eater from each table. So we had 32 people come up front to the stage. \n\nNick Clason (23:28):\nWe have 16 tables, so 16 eaters, 16 holders that went on the stage, held the donuts, and then the first person to eat the full donut without using their hands. They also win a box of boujee donuts for their table. And then at that point, I hopped back up and I gave instructions for a guided rec time. And so what we did was they could go to our cafe and decorate cake donuts. So that's another set of donuts that we bought, probably three to four, I dunno, maybe even five dozen, just like unglazed cake donuts. But then we bought frosting and sprinkles and things like that. So we allowed students to have a space to decorate donuts on their own. We also offered a game called Find the Donut. That's where I gave away my big donut thing. And what I did for that was I had seven clues of things that they could do, and so they could get any of the seven clues in whatever order they wanted, but it was a speed thing, so they'd grab a clue. \n\nNick Clason (24:21):\nI typed it out, put it on a little piece of paper. I made it into a Word doc where it was like four on 1, 2, 3, 4 on a word doc. So I could cut the word doc up and down side to side and then have four off of one full sheet of paper. And so then I printed 10 of the first clue and then cut it. And that got me 40 clues or whatever. So it was like, Hey, some of the clues were ways to get them to go interact with our staff. So go ask Darren what his favorite donut is. Go ask Kaylee what her favorite donut is. One of the stations that we created during this guided rec time was a temporary tattoo station, so go get a tattoo from the temporary tattoo station. Another one of 'em was to encourage them to go towards our YouTube channel or answer questions from last week's message. \n\nNick Clason (25:06):\nAnd if they didn't know, it was like the answer's on YouTube so it would get them onto our YouTube channel, all that type of stuff, trying to again, hybridize it, right? So they'd grab a clue, they'd read it, and then they'd go do the thing. One of the clues was prove that you voted. So if they hadn't voted yet, they had to go fill out a paper bracket or show me they casted their vote via their phone via Instagram. And then the last and final station of guided rec was the tattoo station, as I had mentioned and alluded to, by the way, the first students come back with all seven of their clues completed. They won that giant donut. And then the last thing that they could do is they could continue to make their guests for the VAs of donuts. And then just the general rec stuff that we have. \n\nNick Clason (25:50):\nWe have a game room with nine square foosball pool and just kind of like a hangout space. And some students kind of opted into that, but there were five to six options and we gave them about 30 minutes to just do whatever they wanted. They could go do one thing the whole time, they could try and do all the things. I had one student who was like, I'm going to try and do all the things. And from that event, actually, I kind of thought and decided, what if we created a passport or a frequent flyer kind of option to let students try different things when we have a guided rec type of moment? I dunno, just an idea. Then at six 50, we called everybody back into our space. We announced the winner, sixth grade girl who won the vass of Donuts. We let them know about what Sunday morning was going to be, and then that was our final word, and we were like, Hey, thanks so much for hanging out. \n\nNick Clason (26:39):\nThanks for playing. We will see you next time. Love you guys. Peace, love and crabs. I think that's like a Joe's Crab Shack thing. I'm not sure. Right? All in all, I think this was a great event. Frankly, it's one of my favorite hybrid style events. And again, I remember one time I was talking about hybrid on my social, all links to my socials down the description below. But my sister was like, what do you mean by hybrid? Do you just mean zoom groups? And I can mean zoom groups, right? But this is what I mean when I talk about hybrid. I mean, create an event for one thing, and that's the thing. World's greatest donut. Linking the description to my D Y N product was already created for a voting a month worth of voting on Instagram and on your socials. Then we just said, what if we take that concept and then just craft a month around it and then craft an invite outreach event around it, and then boom, we just had donuts, we leaned in, and that's all the things that we did for it. \n\nNick Clason (27:35):\nThe point of this is not just to create vanity metrics, both in our physical space and also in our digital space with followers and whatnot, but the point of it is to step in to the space where students find themselves in 2023, right? It's like a digital mall. In fact, I have a completely free resource to help you navigate that digital mall. It's my done for you Surefire Resource 40 done for You events. On this video right here, it's going to show up on the screen what every youth ministry needs to be focusing on. I also have a video talking about a digital mall and incarnation ministry. So I'd love for you to check those things out. But until next time, we're making digital discipleship easy and accessible, and as always, stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003cbr\u003e\nDYM: \u003ca href=\"https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION FOR REELS \u0026amp; SHORTS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋 Welcome to the Ultimate Youth Group Guide! In this exciting video, we\u0026#39;ll dive into the power of Crush Games, Outreach initiatives, and Social Events to empower and inspire the youth.🔥\u003c/p\u003e\n\n\u003cp\u003e🍩 Crush Games:\u003cbr\u003e\nEngage your youth group with thrilling  Games that will ignite their enthusiasm and foster healthy competition. From exhilarating challenges to team-building activities, our guide provides all the essential tips and game ideas to keep the energy high and the fun rolling.\u003c/p\u003e\n\n\u003cp\u003e🌍 Outreach Initiatives:\u003cbr\u003e\nMake a lasting impact on your community through meaningful outreach initiatives. Discover effective strategies to help your youth group connect with and support those in need. By stepping outside their comfort zones, the youth will learn valuable lessons about compassion, empathy, and making a difference in the lives of others.\u003c/p\u003e\n\n\u003cp\u003e👥 Social Media Events:\u003cbr\u003e\nCreating a sense of belonging and friendship within your youth group via social media! This will help Hybridize your Ministry from your in person gathering to your student ministry social media\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/069\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/069\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🍩 \u003cstrong\u003e\u0026quot;FREE World\u0026#39;s Greatest Donut Event Guide\u0026quot;\u003c/strong\u003e\u003cbr\u003e\nGUIDE: \u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut\u003c/a\u003e\u003cbr\u003e\nDYM: \u003ca href=\"https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//Full YouTube Video\u003cbr\u003e\n\u003ca href=\"https://youtu.be/5ryhkIRyDb4\" rel=\"nofollow\"\u003ehttps://youtu.be/5ryhkIRyDb4\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//STUDENT MINISTRY BRACKET OF EPIC THINGS\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//GAMEDAY FOOD BRACKET\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DONUT SHOWDOWN GAME\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/the-donut-showdown/games-4142.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-donut-showdown/games-4142.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FULL YOUTUBE STRATEGY\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=SDxepdu4iiM\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=SDxepdu4iiM\u003c/a\u003e\u003c/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:45 The Best Hybrid Youth Ministry Event Out There!\u003cbr\u003e\n01:45-09:30 The History of This Hybrid Ministry Event\u003cbr\u003e\n09:30-17:42 Pre-Event Planning and Setup\u003c/p\u003e\n\n\u003ch2\u003e17:42-28:21 The Debrief of the Event from Start to Finish\u003c/h2\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nYouth ministry games, social media outreach events, ah, there\u0026#39;s just so much to do and if you\u0026#39;re anything like me, you have layer upon layer upon layer of responsibility. You need to come up with an amazing and exciting game. You need to knock social media out of the park and you need an outreach event that is going to cater to your students friends and outsiders who are far from God and from the church. How do you prioritize? And then if you do do all those things, how do you not just give your family and your people that you love the scraps and the left over pieces of your energy? What if I told you that I had the ultimate event guide, one that\u0026#39;s going to crush it with games, an amazing outreach experience, and it\u0026#39;s going to lean into social media for your student ministry, all of that encapsulated in one event. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:55):\u003cbr\u003e\nSee, we actually just had an event that accomplished all those things, one with an incredible amount of games and an amazing in-room experience, one that gave students an amazing opportunity to invite their friends and it crushed on social media. Better yet, we had 23% of our attenders be first time or new students who joined us. And finally, not only do we increase engagement, but we also added new followers to our social media. It is honestly one of the best versions in my opinion, of a hybrid style event. And when I say hybrid event, it\u0026#39;s more dynamic and it\u0026#39;s more robust than just another Zoom Bible study. I know it sounds too good to be true, right? Well, let me show you. Welcome to the Hybrid Ministry Show in the ultimate Event guide. I came up with this idea probably in my second or third year of doing youth ministry, and now I am a 13 year youth ministry veteran. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:58):\u003cbr\u003e\nSo this idea dawned on me years and years and years and years ago, and one of the things that has honestly just been super clear to me all the way back to the beginning times of my time in student ministry is the fact that hybrid matters. And when I mean hybrid, I don\u0026#39;t mean only focusing on your in-person. I don\u0026#39;t mean only focusing on your digital. I mean taking those two things and creating a space for there to be opportunity to reach and connect with your people beyond the hour of programming that you have for your in-person service, which is actually the reason why I just dropped this video going to be up here on the screen. You can feel free to click that where we explore and talk about the future of church ministry, especially through the eyes and through the lens of digital and hybrid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:41):\u003cbr\u003e\nIf you\u0026#39;re interested, hop over into that. But about 10 years ago is when I had this idea for what I call a bracket, and I\u0026#39;m a huge March Madness fan, college basketball. I love the selection committees. And if you\u0026#39;re not a sports fan, essentially what they do is they create rankings or seedings, so to speak. And so there are four regions and each region has a one seed. Each region has a two seed, each region has a three seed and so on down all the way down to 16, and then the one seed plays the 16 seed. Usually a pretty easy matchup only in the history of the NCAA tournament has one 16 seed upset, a one seed. The 15 plays the two, the 14 plays the three and so on and so forth. And they\u0026#39;re in various spots. So the one 16 are up here and the two and the 15 are down here in the bracket so that eventually they wait until the very last chance for the one and the two to eventually play. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:34):\u003cbr\u003e\nThen once all the teams get out of those brackets, that creates your final four one winner from each region they play in Final four matchup and then the winners of each side of that end up meeting in the middle in the championship. And so I was like, this would be fun to lean in to March Madness. And so I just created a bracket out of my head. I was like, let\u0026#39;s do little Debbie hostess cakes, and then I put one of my student ministry leaders, shout out to Aaron Koontz back in Beaver Creek, Ohio, and I did one of our favorite events, dare to Share. I put Dare to Share in there, and so students would vote on a thing versus another thing, and it was so totally random, but I offered it just as an online thing. This is before I had an Instagram. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:17):\u003cbr\u003e\nThis is before Instagram even had the poll feature, but I kept doing this. The one time I submitted an option called a Bracket of Awesome Things to Download Youth Ministry. This was probably like eight, 10 years ago at this point. My number one seed was Chip and Johanna Gaines and just leaning into the hype that they had with the Fixer Upper and H G T V movement back then. But I just kept honing in and creating this. And I remember one time I made a Christmas movie bracket. I had become in charge at my last church of social media and I just threw it together. I was running out of ideas of things to post. I was in charge of something like two or three posts per day, multiple days per week. And I was like, let\u0026#39;s do a bracket. And I launched it and I was on a team at that time of six or seven other youth pastors, staff members, and the team went nuts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:12):\u003cbr\u003e\nI made Elf the number one seed and then I made white Christmas the 16th seed, and I had some diehard white Christmas fans dropping the comment below what your favorite Christmas movie is, and if it\u0026#39;s white Christmas, I\u0026#39;m sorry, you\u0026#39;re wrong. It\u0026#39;s terrible. But that being said, they were livid and they were mad at how I sourced it and how I came up with the seeding, which by the way, side note just was in my head and they wanted a redo. And so we launched this event called something about a serial bracket. I can\u0026#39;t remember what we can\u0026#39;t remember the exact name of what we called it, but we had back at that last church, we had a full YouTube show. So we set up SportsCenter style desks and anchors. We all wore jerseys and we did analysis and we kicked it over to sideline reporters and we announced the seatings. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:03):\u003cbr\u003e\nWe announced the matchups, and then while when that show launched live on YouTube, people could hop over to our Instagram and they could vote. And what happened was the senior leadership must not have had anything to announce that week, and so they announced our show that week. And so we were like, man, we need to turn this into something. At that time, it was Christmas break, we weren\u0026#39;t meeting, so it was just going to live as a thing online on our YouTube channel, but because it got announced, we\u0026#39;re like, we need to capitalize on this just a little bit more. And so we offered, and this is \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:36):\u003cbr\u003e\nIn the height of Covid, so we\u0026#39;re not doing a lot of in-person connection with other people. If we were, it had to be masked. I mean it was awful, but it was January just after Christmas 2021 and we\u0026#39;re like, let\u0026#39;s do a drive-in. Kids can come watch it on their phones. Or you know what? Actually maybe we bought big old screens that they could watch, and then we did a FM tuner thing. They could listen to it in their car radio. So I don\u0026#39;t know, we probably had 10 to 20 cars show up, not a ton. And we bought so much serial, we went to Sam\u0026#39;s and we looted that place and then it was like negative 10 degrees. And so me and my other leaders, we have giant coats on, we\u0026#39;re walking car to car, passing out cereal, passing out milk. But that was the inception. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:28):\u003cbr\u003e\nThat was one of the inception points of this idea of a bracket. And what it does in my mind is it creates some sort of event around an in-person topic cereal. The one that I\u0026#39;m going to explain to you today is donuts and I like to kind of hone in. Yeah, that\u0026#39;s what I\u0026#39;ve done over the years. I\u0026#39;ve honed in on a specific topic. We\u0026#39;ve also done this with drinks like World\u0026#39;s greatest drink, world\u0026#39;s greatest donut cereal madness. This coming march, we\u0026#39;re planning on doing a potato one called Starch Madness. And so it creates that event, but the reason I like it is that it marries your social media because all the voting happens online \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:04):\u003cbr\u003e\nWith an in-person event. It is the ultimate style hybrid event in my opinion. And I know that I\u0026#39;ve had people who are like, when you mean hybrid, what are you talking about? And they just think we\u0026#39;re just talking about Zoom groups and it\u0026#39;s more than that. And so we hosted this event at our church. Like I said in the intro, we had 23% newcomers, we had multiple new people added to following us on social media, and it\u0026#39;s creating some sort of hype and some sort of buzz around our student ministry. There are so many benefits and values to it. And so what I want to do is honestly just walk you through the pre-planning, the actual event. I\u0026#39;m going to share with you the planning center document of it, and then give you just kind of a recap about why it\u0026#39;s valuable, why we\u0026#39;re going to keep doing it, and how you can take something like that and adapt it into your student and social ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:52):\u003cbr\u003e\nIf so far you\u0026#39;ve found this episode helpful, though alike would cost you nothing and would really mean the world to us even more. A subscribe is really a next level opportunity to just engage back with us. Either one of those two things like subscribe would mean the world to us and we would love to connect with you further and deeper because more than just donuts, more than just brackets, we are talking about this world of not just physical, not just digital, but hybrid ministry. So let\u0026#39;s move on and let\u0026#39;s hop in to the setup and the event planning, the pre-event side of this event that I\u0026#39;m talking about, the world\u0026#39;s greatest donut. So we know, we knew that we wanted to do this voting style event around donuts that would last around a month. The way I set it up is I will do round one. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:42):\u003cbr\u003e\nWe have a Wednesday night and then a Sunday morning in our environment, and so the voting is going to be live on a Wednesday. They\u0026#39;ll vote on the topics and the rounds, and so round one we do all the voting. So that\u0026#39;s where Instagram and the stories, that\u0026#39;s where the most decisions need to be made. So because of that in round one, then we will announce the winners on Sunday, and then we will resume voting the following Wednesday for the Elite eight. We\u0026#39;ll announce the following Sunday of the winners of that, and then we\u0026#39;ll move to the final floor when there\u0026#39;s the most activity, when there\u0026#39;s all the contestants are still alive, no one\u0026#39;s been eliminated yet. That\u0026#39;s round one. And that to me is the most exciting time for the actual bracket. So because the actual bracket is exciting at that time, that\u0026#39;s when we decided to lean into an event. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:31):\u003cbr\u003e\nSo we knew we had this bracket. In fact, I created this resource. It\u0026#39;s a link in the description on Download youth ministry on the world\u0026#39;s greatest donut bracket. It\u0026#39;s on there right now. Feel free to go grab it. It\u0026#39;s got all of the digital elements and it\u0026#39;s got a few games in there, but not all of what I\u0026#39;m about to share with you. So make sure that you hang around to the rest of this video. However, we knew we wanted to do an event centered or a month centered around voting, and then we wanted the first night, the kickoff night to be a big deal. And so the question kind of always is do you focus on the kickoff of the bracket or do you focus more on the championship round of the bracket? I\u0026#39;ve found the beginning to be more exciting. Like I said, we did a cereal bracket most recently here at this church, and we have in our space, we have eight different garage door bays that lined the side left and right of our meeting space. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:26):\u003cbr\u003e\nThat\u0026#39;s actually where our small groups meet on Sunday morning. Those doors are up, they go in there and then they close down, creates little rooms for all of them. It\u0026#39;s really cool design. Sometimes it also makes \u0026#39;em feel like caged animals, but nonetheless, we did an event back in March where we voted on serial and we had the one in 16 matchup in one bay. We had the three and 14 matchup in another bay. We had the eight and nine matchup in another bay. And so all the bay doors came up. There were tables in there with basketball themed tablecloths on and then cereal boxes with a number pasted on it, one versus 16, and then all the bowls of cereal there. And so as we\u0026#39;re wrapping up our programming, we had adult leaders sitting in there pouring milk into each of the bowls so that students could grab that and then they could go eat and just literally had one kid eat 16 or 25 bowls of cereal that night, tried every single one of the things in the matchup. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:19):\u003cbr\u003e\nSo that was a super fun way to just kind of lean into the kickoff portion. And so we had that same question. Now we have donuts and what are we going to do? And so in our space where we have tables, and so we ended up deciding to buy a little half fishbowl things. All the supplies by the way, are going to be linked in the comments below, in the description below. Make sure you check that out. But we had little fishbowl things, half fishbowl things sort of decorative. It\u0026#39;s not like a fishbowl where the tops right there, but it\u0026#39;s like off to the side a little bit. And we filled each table with donut holes. We ordered several dozen donut holes, and that\u0026#39;s what we did. We went donut holes instead of actual donuts. It\u0026#39;s cheaper. It\u0026#39;s also quicker. You can pop \u0026#39;em into your mouth as opposed to committing to an entire donut. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:04):\u003cbr\u003e\nAnd so we have 16 round tables, and so every table had a tablecloth and every table had a vase full of donuts. That was our decision to supply the donuts without breaking the bank on the budget. Don\u0026#39;t get me wrong, it was still expensive, but it\u0026#39;s less expensive than a dozen donuts per table or something like that. So we had donuts on every table, and then one of my favorite elements or pieces of the event is we bought a giant vase and then we filled it with donuts. We counted 233 donuts that we filled into this vase. The funny part was that we put the donuts in and then the weight of the donuts actually started to smash \u0026#39;em down, and so it was full, and then the weight of the donuts started smashing \u0026#39;em down. So there was a gap. So we actually had to go back and add more donuts at the end. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:48):\u003cbr\u003e\nSo I don\u0026#39;t even want to know what the bottom donuts looked like. They probably were a little mini pancakes, but we let students vote simply, how many donuts do you think are in here? We had a Google form for that. They shot it with a QR code on their phone. We also had an iPad set up where they could just type in a Google form. All we got was their name and their number, but if you have a marketing brain or a marketing department, you can use that to capture an email and start to create a little list and start to market to those people as well. That\u0026#39;s another kind of next level tip if you want to lean into something like that. But then it also made it easy to just have it all dumped into a Google sheet and I could command F find the closest number. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:32):\u003cbr\u003e\nAnd so one person, we had 2 33 in the thing and one girl guessed 2 32, so she won it, and this little sixth grade girl carried out this giant vase of donuts and it was hers. She got to take it with her, she got to keep it. She got to bring it in her car with her. Then the actual bracket side of things, we printed, because we are doing this so much, we printed a generic bracket on a giant vinyl banner. When you walk into our space, we have a big window with an indoor half kind of sports court right there on the other side of it. And so for the cereal bracket, I took gaff tape and I taped out a bracket and then I pasted or taped the cereal to the window. But this time around we\u0026#39;re like, what if we just print a vinyl banner and then we can swap out whatever we\u0026#39;re voting on at that time? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:24):\u003cbr\u003e\nSo we made the investment on the front side knowing that we\u0026#39;re going to do this. We love these style of hybrid events in our ministry, so we bought the big banner. It fit perfectly in our space. I can drop the artwork for that in the description, but it\u0026#39;s going to vary a little bit for my ministry. Your ministry. It\u0026#39;s also got our logo on it, but you can find any bracket online, any generic non-branded bracket online, add it, print it, make it into a banner if that\u0026#39;s something that you want to do. What it does for us is when you walk in, it immediately draws your attention. It\u0026#39;s not there most of the year. And so when it\u0026#39;s there, you\u0026#39;re like, oh, it\u0026#39;s different. And then people know and notice that there\u0026#39;s a bracket going on, there\u0026#39;s a voting happening. And the other crazy thing is that people get really into it on their opinions. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:17):\u003cbr\u003e\nWhat things are seeded? How such and such donut beat that donut. For example, the beignet took down, what did it take down? The chocolate cream filled donut lost to a beignet. I think beignets are good, but are they the best? I don\u0026#39;t think so. And I think they\u0026#39;re super kind of niche and they\u0026#39;re really just, honestly, they\u0026#39;re like funnel cake. And so anyway, that giant bracket in our actual space, we also allow, because we have a lot of students, a lot of kids, young kids that don\u0026#39;t have social media yet, we allow them to vote on a paper bracket as an additional means to let their voice be heard. We got donut shirts for all of the staff and we all wore them. And so that was kind of like the event setup space. In addition to that, we had some donut balloons blown up and kind of scattered throughout the lobby. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:13):\u003cbr\u003e\nSo they walked in. On the left was the big V to vote, regular check-in, back behind check-in was the banner with the voting and the brackets printed out and people could let their voice be heard that way. So now let\u0026#39;s dive into the rest of the event. I\u0026#39;m going to put the planning center event sheet right here. We\u0026#39;re going to walk through it and I\u0026#39;m just going to explain to you what we did, why we did it, and just my thoughts on it, and feel free to take and adapt any of it to your ministry. So all the setups done, students are walking in. We had a countdown, which if you buy my product on Download Youth ministry, it will come with a specific donut themed and then a specific donut themed five minute countdown that I created with just random facts and stuff like that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:00):\u003cbr\u003e\nSo that was what was playing on our TV and our screens all throughout our space. And when the time hit zero, myself and my boss, Darren, we were both on stage and we were hyping up the crowd, welcoming people, letting them know that voting had been live all day on Instagram. We were letting them know who was winning what matchup students could with the screen behind us. We then had a screen that said, voting is live now with a QR code. They could shoot that and take it to Instagram. I think we gained three to six or something like that. New followers on our Instagram, not a ton, but still some students who were. So we had 23% new students. So we\u0026#39;re introducing our students to our Instagram, and if any of them are into this idea now they\u0026#39;re following us. So now we have them on our Instagram opportunity to reach out to them, but we just did some like, Hey, here\u0026#39;s what\u0026#39;s going on. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:52):\u003cbr\u003e\nHere\u0026#39;s the bracket, explaining what a bracket is. It\u0026#39;s going to be lasting for a month, but it\u0026#39;s all about you and your voice and letting your voice be heard and voting is live on Instagram every single Wednesday. We also kind of teased our next series, which we\u0026#39;re talking about big issues, elephants in the room that we often don\u0026#39;t want to address. So we use that moment to sort of tease the topic. We didn\u0026#39;t spend a lot of time on that. And also we had a message drop, if you\u0026#39;ve heard me before, link in the description of my full YouTube strategy, but we\u0026#39;ve our messages. And so we had a message live on YouTube, but we didn\u0026#39;t do live teaching that night. You can do that. It\u0026#39;s your call. It\u0026#39;s philosophical decision for an event like this. We like to kind of pull the teaching and let this be a truly invite night, a truly bring your friends style event style night. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:41):\u003cbr\u003e\nAnd then we did a bunch of door prizes and giveaways. Now, here\u0026#39;s how I do this. I use Sidekick through Download Youth Ministry. I created a little slide, I\u0026#39;ll drop the slide into the link down below that I\u0026#39;ve referenced before and it says World\u0026#39;s Greatest Donut, and that says You\u0026#39;re about to win something, dude with Little Arrow pointed up and then all their names filter through. Here\u0026#39;s how we got the names. Every single student who checked in, we created a People search, a save search in C C B Church Community Builder. That\u0026#39;s any student who\u0026#39;s not a leader that has checked in within the last day. And so whenever I go into that, especially if an event has started it\u0026#39;s live, I click refresh and it populates every single student who has checked in to our student ministry within the last 24 hours. And so since we didn\u0026#39;t have an event on Tuesday, I know that anyone who\u0026#39;s checked in is now here on Wednesday night. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:32):\u003cbr\u003e\nSo that list is not just going to be a random full mailing list of all of our students going to be the actual live dynamic list of the students in our event space. Figure that out in your church database system, but find some way to capture all the info of the students that are actually in your space. Now, downloaded that into a C S V, copied it, pasted it into Sidekick, and then boom, we had all the names they\u0026#39;re filtering through and we\u0026#39;re giving away some door prizes. So what we gave away was a donut blanket that\u0026#39;s like the shape of a circle. We gave away a little mini donut maker. We gave away donut key chain. We gave away little rubber donuts. I almost think they were like dog toys. I think we bought them for something else and we forgot. And so we just ended up giving them away. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:14):\u003cbr\u003e\nAnd what else we give away? I can\u0026#39;t remember. But we gave away six different things, just kind of like, Hey, you won and now you won. Now you won. Kids were going nuts for it. They were excited for it. And then I had this big old pillow, this big of a donut pillow, and I was like, who wants this? And the room\u0026#39;s going crazy. I\u0026#39;m like, you have a chance to win it later. And so I kind of teased that, but then we\u0026#39;re like, Hey, we got worship. So we had two hype songs. Again, philosophically not my favorite, but our students love worship and have been clamoring for it, and we haven\u0026#39;t had it regularly for the last year. And just our worship department, which is how our church navigates it, the worship department handles all worship for all of our different ministries. So they do it for kids and students and adults. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:58):\u003cbr\u003e\nAnd so we hadn\u0026#39;t had worship. Worship was just now able to accommodate our desire to have it more regularly. And so since we started the week before, we decided not to pull the plug on it, just let it go. So we asked them for two hype songs. They sung here in your house. They sang glorious day, and then we played a donut game. And this one, full disclosure, I didn\u0026#39;t even make. I got it off of D Y M, the Donut Showdown, a couple different people. We have myself, my boss, we have a resident, and then two interns. So there\u0026#39;s five of us that we can kind of cycle through on the stage. And so my boss, Darren and one of our interns, Eli, they got up and they ran the donut showdown and then the winning table, because remember I said we have 16 tables. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:38):\u003cbr\u003e\nThey got a box of donuts that are more expensive, like bougie box of donuts from one of those bougie donut shops. We bought three of those, one for the winner this game, one for the winner, the next game, and then one box for our leaders in our leader lounge. So they kept track of their answers on whiteboards, and then off they went. The winning team got that. Then we created a 15 second donut on a string bumper. My resident created it. Shout out to Caleb, ADA. And then Caleb and Kaylee came out and they ran the classic Eat a donut on a string without your hands being tied. So that\u0026#39;s another box of donuts or maybe two that we bought. Just glazed donuts just for the donut on a string game. They had to get one holder and one eater from each table. So we had 32 people come up front to the stage. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:28):\u003cbr\u003e\nWe have 16 tables, so 16 eaters, 16 holders that went on the stage, held the donuts, and then the first person to eat the full donut without using their hands. They also win a box of boujee donuts for their table. And then at that point, I hopped back up and I gave instructions for a guided rec time. And so what we did was they could go to our cafe and decorate cake donuts. So that\u0026#39;s another set of donuts that we bought, probably three to four, I dunno, maybe even five dozen, just like unglazed cake donuts. But then we bought frosting and sprinkles and things like that. So we allowed students to have a space to decorate donuts on their own. We also offered a game called Find the Donut. That\u0026#39;s where I gave away my big donut thing. And what I did for that was I had seven clues of things that they could do, and so they could get any of the seven clues in whatever order they wanted, but it was a speed thing, so they\u0026#39;d grab a clue. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:21):\u003cbr\u003e\nI typed it out, put it on a little piece of paper. I made it into a Word doc where it was like four on 1, 2, 3, 4 on a word doc. So I could cut the word doc up and down side to side and then have four off of one full sheet of paper. And so then I printed 10 of the first clue and then cut it. And that got me 40 clues or whatever. So it was like, Hey, some of the clues were ways to get them to go interact with our staff. So go ask Darren what his favorite donut is. Go ask Kaylee what her favorite donut is. One of the stations that we created during this guided rec time was a temporary tattoo station, so go get a tattoo from the temporary tattoo station. Another one of \u0026#39;em was to encourage them to go towards our YouTube channel or answer questions from last week\u0026#39;s message. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:06):\u003cbr\u003e\nAnd if they didn\u0026#39;t know, it was like the answer\u0026#39;s on YouTube so it would get them onto our YouTube channel, all that type of stuff, trying to again, hybridize it, right? So they\u0026#39;d grab a clue, they\u0026#39;d read it, and then they\u0026#39;d go do the thing. One of the clues was prove that you voted. So if they hadn\u0026#39;t voted yet, they had to go fill out a paper bracket or show me they casted their vote via their phone via Instagram. And then the last and final station of guided rec was the tattoo station, as I had mentioned and alluded to, by the way, the first students come back with all seven of their clues completed. They won that giant donut. And then the last thing that they could do is they could continue to make their guests for the VAs of donuts. And then just the general rec stuff that we have. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:50):\u003cbr\u003e\nWe have a game room with nine square foosball pool and just kind of like a hangout space. And some students kind of opted into that, but there were five to six options and we gave them about 30 minutes to just do whatever they wanted. They could go do one thing the whole time, they could try and do all the things. I had one student who was like, I\u0026#39;m going to try and do all the things. And from that event, actually, I kind of thought and decided, what if we created a passport or a frequent flyer kind of option to let students try different things when we have a guided rec type of moment? I dunno, just an idea. Then at six 50, we called everybody back into our space. We announced the winner, sixth grade girl who won the vass of Donuts. We let them know about what Sunday morning was going to be, and then that was our final word, and we were like, Hey, thanks so much for hanging out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:39):\u003cbr\u003e\nThanks for playing. We will see you next time. Love you guys. Peace, love and crabs. I think that\u0026#39;s like a Joe\u0026#39;s Crab Shack thing. I\u0026#39;m not sure. Right? All in all, I think this was a great event. Frankly, it\u0026#39;s one of my favorite hybrid style events. And again, I remember one time I was talking about hybrid on my social, all links to my socials down the description below. But my sister was like, what do you mean by hybrid? Do you just mean zoom groups? And I can mean zoom groups, right? But this is what I mean when I talk about hybrid. I mean, create an event for one thing, and that\u0026#39;s the thing. World\u0026#39;s greatest donut. Linking the description to my D Y N product was already created for a voting a month worth of voting on Instagram and on your socials. Then we just said, what if we take that concept and then just craft a month around it and then craft an invite outreach event around it, and then boom, we just had donuts, we leaned in, and that\u0026#39;s all the things that we did for it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:35):\u003cbr\u003e\nThe point of this is not just to create vanity metrics, both in our physical space and also in our digital space with followers and whatnot, but the point of it is to step in to the space where students find themselves in 2023, right? It\u0026#39;s like a digital mall. In fact, I have a completely free resource to help you navigate that digital mall. It\u0026#39;s my done for you Surefire Resource 40 done for You events. On this video right here, it\u0026#39;s going to show up on the screen what every youth ministry needs to be focusing on. I also have a video talking about a digital mall and incarnation ministry. So I\u0026#39;d love for you to check those things out. But until next time, we\u0026#39;re making digital discipleship easy and accessible, and as always, stay hybrid.\u003c/p\u003e","summary":"👋 Welcome to the Ultimate Youth Group Guide! In this exciting video, we'll dive into the power of Crush Games, Outreach initiatives, and Social Events to empower and inspire the youth.🔥","date_published":"2023-11-02T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/a7f007f0-6421-4f89-95f9-be74ea1e0411.mp3","mime_type":"audio/mpeg","size_in_bytes":42399688,"duration_in_seconds":1701}]},{"id":"9b196851-eebf-4cda-8b09-cd776ba45d17","title":"Episode 068: ☝️ The Ultimate One-Click Viral Reels and Shorts Solution for Churches: Social Media Strategy for TODAY! 🗓️","url":"https://www.hybridministry.xyz/068","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n☝️ONE-CLICK SOLUTION\nOPUS FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n📹 Adobe Premiere Pro Presets for Animating Layers\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n========================================\nDESCRIPTION\n👋Welcome to the Hybrid Ministry Show! In this video, we are thrilled to introduce you to the ultimate solution for creating viral reels and shorts with just one click for churches and youth ministries. \n\n☝️This powerful platform empowers content creators like you to skyrocket the popularity of your videos in no time. Get ready to unlock a world of endless possibilities and boost your content's reach like never before! \n\n📲With our innovative one-click solution, you can now effortlessly create captivating viral reels and shorts that will captivate your audience from the very first second. Gone are the days of spending hours editing and optimizing your content to make it go viral. Our platform takes care of all the technical details, allowing you to focus on what matters most: creating engaging and share-worthy content.\n\n📈Experience the thrill of watching your videos go viral as our solution optimizes your content for maximum visibility. Engage with your viewers on a whole new level and attract a massive influx of followers, likes, and shares. Whether you're a passionate vlogger, an aspiring filmmaker, or a digital marketer looking to promote your brand, our one-click viral reels and shorts solution is your key to success.\n\n========================================\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n========================================\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/068\n\n//ADOBE EDITING TUTORIAL\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\n\n//CAPCUT\n\nhttp://www.capcut.com\n\n🕰️TIMECODES\n00:00-02:26 Church \u0026amp; Social Media are Changing\n02:26-04:10 The Ultimate Done for You Resource\n04:10-10:18The Best Youth Ministry Strategy for Churches\n10:18-21:01 Viral Reel, TikTok and Shorts Strategy for Youth Pastors\n\n21:01-25:55 3 Video Editing Solutions: The 3rd One will Blow your Mind!\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nSocial media and the church is changing. Maybe it's even changed all the way with Gen Z and Gen Alpha using their phones greater than any other screen-based device combined. Churches are adapting and they should, that's not a bad thing. They're looking for ways to reach the next generation. And I see all kinds of programs out there offering for you as a youth pastor or church leader done for you. Social media resources, heck, I even have one. But what I think is the difference and what I think is really important is that mine is custom. Mine puts you in front of your students, puts you on camera and lets, it allows you to be the face and the voice and not just a bunch of static standard and irrelevant graphics. Because I think a lot of times we allow our social media to just be an additional announcement portal. \n\nNick Clason (01:01):\nIt's an extension of our website or it's almost like an email newsletter. Hey, don't forget about this, don't forget about that. But it is changing. All of that is changing because we are in this digital moment. Because here's the thing, you can now reach teenagers and the students that God is already entrusted and placed in your church or in your ministry with the message of hope of the gospel of Jesus and to help them understand and come to a full robust relationship with him. And so the way you might be asking which social media is changing, social media has switched from event-based or post based or who you're following, algorithm to discovery-based algorithm ushered in by TikTok during the pandemic with short form, vertical based video. The algorithm has switched into one that is focused on discoverability. And so in this three part video, I'm going to walk through not only the strategy that you should have for your church social media, but in addition to that, the viral short form video framework for reels, YouTube shorts tos, and finally editing, which is often the hardest part. So make sure that you stick around to the end of the video because I have an editing solution that can take this and take your entire strategy and make it happen in one click too. Good to be true. Let's find out. \n\nNick Clason (02:27):\nWell, hey everyone, my name is Nick Clason. I am the host of the Hybrid Ministry Show located as a youth pastor in Dallas Fort Worth the D F W area, but I have been in youth ministry across five different locations, primarily in the Midwest now here in the south for over 12 years, going on 13 years here soon. And I'm on a mission to help churches embrace digital, not as a replacement for the in-person moment, but to realize that digital and hybrid ministry is a relevant and real option to help reach students and also help disciple the students that God has entrusted into your care. In fact, as I mentioned earlier, I have a resource 40 free done for you resources, and I want to have you check that out because it is a turnkey P D F ebook that you can just take and turn and start to implement. \n\nNick Clason (03:16):\nIt has ideas and resources and video options that you can recycle week in and week out, whether you have a full team of students, staff, or whether you are a volunteer youth worker and you want to pull in some other volunteers or some students to help you accomplish this mission. And guess what the good news is, almost all of it can be done completely on your phone. Click the link down in the show notes to grab your copy of it. And hey, I also want to let you know that as we're about to dive into this video, likes are free and subscribed are even less of a barrier to entry. And both of those things would be incredibly helpful, not only to me, I really do appreciate it, but also to help us get this message out there to others who need to hear it and who are also in the trenches just like you and just like me trying to fight through and figure out this digital media stuff together. \n\nNick Clason (04:10):\nAll right, so social media strategy. My social media strategy is to film your messages ahead of time. Now what do I mean by that? So if you're anything like me, you get a curriculum or you plan out your messages and every single Wednesday night or maybe Sunday night or maybe even Sunday morning as well, you are teaching some sort of content. Now in my context, we meet two times a week. We meet Wednesday nights and then we meet Sunday morning for group-based discussion. And so on Wednesday night we introduce the topic and that's where we have our more traditional kind of message type of thing. And then on Sunday morning, we dive a little bit deeper into that concept and that content, and that's where the students discuss it in a small group connect group type of format. So the Wednesday night message is the main and primary message for the week. \n\nNick Clason (05:01):\nAnd so what we do is we deliver that message live and in the room. Now, COVID I d had all of us doing some sort of digital or hybrid version. Most churches in America were able to upgrade their livestream capabilities. They have a better board, they have good cameras in the back of the room now to be able to capture their pastor's sermons. And if that upgrade happened in your context than what I want to recommend is that you capture your messages right then and there if it is good enough. Now, if you're like me and I'm at a pretty big church, but even still our student space does not have the tools that it takes to capture a video live, not for even livestream purposes, but even just capture the teaching concept. So what we've decided to do as a team is to sit down very similar to what I'm doing right now on this video and look direct to camera and deliver the message. \n\nNick Clason (05:59):\nWe use a teleprompter. We've built out a full studio one day. I'm going to share that all with you, how we do all of that, but essentially script out our message, deliver it direct to camera, and then we edit it and post it to YouTube. Now, you might be thinking, I don't have any editing abilities. No problem. We have a complete crash course playlist, Adobe Premier Pro and Adobe Photoshop to help get you up to speed on that if that's something that you're interested in or just simply capture it and do some minimal and basic editing and something like iMovie or Cap Cut or Windows movie maker that you already have installed on your device or pass it off to a student who likes doing this because they're good at it as well. But so that's my recommended strategy. In addition, there's all kinds of other social media type stuff, but the bedrock, the framework, the thing that you can derive all of your other social media content off of is your weekly message. \n\nNick Clason (06:58):\nNow, if in your context you deliver two teachings or you have multiple different teaching type of settings, just pick the one that's your most basic sort of student ministry sermon so to speak, and maybe consider finding a way to tie your different environments together so that you're not in one curriculum on Wednesday and one curriculum on Sunday. Odds are even if you are in that sort of setting, one is a little bit more deep and one is a little bit more for your wider audience, I would say pick your wider audience. One, you can post that on YouTube and you can even start to explore and get a little bit better at keyword, ss, e o, search, all those types of things. And that's going to help you get that message of hope out to the people that are on YouTube watching and looking for messages. \n\nNick Clason (07:44):\nSo with that strategy in mind, and again, I detail and outline all of this in my ebook, if you want to know what I do for our social strategy, which does include direct to camera messages, you can grab that link in the show notes, like I said, but I also want to let you know this is that the other advantage of pre delivering it is that by the time I actually get to the moment where I'm going to deliver the message live in the room, everything's done, graphics for it are done. I've already prepped and practiced for it. And so to get up there and deliver it is a breeze at that point. Prior to that, putting all the work in, writing it, fully, transcribing it so that I can put it on teleprompter and read it while it's going in front of me, that's a lot of extra work, but by the time I'm ready to deliver it, I am done. \n\nNick Clason (08:32):\nSo it helps you even get a little bit ahead in your student ministry rhythm, and it also helps give you something really, really beneficial and useful for social media based content. Now, here's the other thing you might be thinking like isn't a YouTube video, isn't it supposed to be a little bit shorter? Yeah, YouTube videos work best between 10 and 15 minutes or right in that range. There's all kinds of different and analytics that people have gone into to parse that out. But just take my word for it, 10 to 15 minutes. And in the room we teach longer. We're like 20, 25 minutes or so. We include some more elements where they kind of turn and talk and maybe when I do a turn and talk type of moment live in the room when I'm doing on YouTube, I'll say something like, Hey, calm it down in the section below. \n\nNick Clason (09:16):\nSo I'm tweaking it and optimizing it to be for social, to be for YouTube. So I'm using things like in this video series as opposed to in this teaching series. So I'm tweaking and adjusting my language and even my approach just ever so slightly to be optimized for an online audience. However, I'm still delivering the same biblical content, the same outline, and the same message and motive sort of from scripture. So that's going to help you if you are willing to adopt, if you're willing to put the work in. And I recommend that you do and listen. Maybe you're like, Hey, I don't know. I don't have the time. I really don't think I can get to it. What if you tried it for just one series? See what one series did, and it's going to take some time. I know you're going to have to look ahead on your calendar and budget for it, but if you do, I think you'll be pleasantly surprised at the benefits that it's not only going to give you, but that it's also going to add to your hybrid experience. \n\nNick Clason (10:12):\nBut let's move on and let's talk about what we do after we pre film our messages. So after we pre film our messages, now we're going to clip those messages up into small short form reels, TikTok, shorts, content. Now, you might be thinking, I'm not on any of those platforms. Odds are you are on Instagram and if you're on Instagram, yes, Instagram has the feed, but they also have stories across the top and then over to the right of the search bar at the bottom or the action at the search bar button. The ad content button is the reels section. And reels are huge on Instagram right now. In fact, the c e O of Instagram. So we're no longer just a photo sharing app. Short form, vertical based video is king on social media. So whether even if you don't have an active TikTok account or a TikTok account at all, you can post directly to reels and maybe you don't have a YouTube account set up yet. \n\nNick Clason (11:09):\nIf you're going to pre film your messages, I recommend that you post those to YouTube. And YouTube also now has a functionality with short form, vertical based video called shorts. And so you can post shorts and reels and you can duplicate that strategy and have enough content for both of those things posting identical content on both of those platforms. And if you do have a TikTok, great boom, just add that in as well and post a TikTok post to Instagram, post to shorts, and hey, even if you want to cater to the old people post on Facebook as well, and you can do all four of those by using the exact same piece of content. Again, I outline that in my 40 done for you resources. But that being said, the bedrock of that foundation is going to be your teaching strategies. So I post three teaching videos per week. \n\nNick Clason (11:56):\nYou can make it five, you can make it eight. I'm going to tell you how you're going to be able to do that here in just a minute. But you can do a few reels from your teaching content depending on how many you do, depending on your flow, your outline or whatever. And then just fill in the gaps with some other things. So you can do Wednesday night, Sunday morning recaps by just getting two to five second videos, stitching them together using the auto cut feature directly in TikTok using Cap Cut. You can do an Instagram, you can do a YouTube, whatever the editor of your choice is, if you haven't started exploring them, open 'em up, give 'em a shot, add some music to it, and boom, you're done. And then once you post it in one of those, simply search for a TikTok downloader without watermark on your browser. \n\nNick Clason (12:43):\nPaste the link in there, download it, go post it to Instagram reels. Go post it to YouTube shorts. If you did it in Instagram, search for a reels downloader without watermark. If you did it in shorts, search for a shorts downloader without watermark and then post it in the other two or three places that you're going to be using it. So the 40 done for you resources, I outline all of that. Again, link in the description, go grab that. But I'm going to tell you how you can get those shorts in one click, literally one click if you sit down and if you pre-fill your messages, then there are resources out there now, especially AI powered that can help deliver for you, done for you and take away some of the editing headache that we're going to have. And so what you need to know is that while we're doing these reels, I want to help show for you right here right now, the viral framework. Okay? So there's kind of like five different things that are important when it comes to a viral reel. So you got to think on social media. What you're always trying to do is you're always trying to get people's attention, so you got to be mastering the stop the scroll. That's the goal is you got to get people to stop swiping through because they're swiping through at a quick rate. They're deciding in one second or less if your video is worth it. So if you take a big breath, \n\nNick Clason (14:07):\nHey everyone, \n\nNick Clason (14:08):\nBoom, they're scrolling past that. You got to dive right into the video and just editing can take care of that. You can take your big breath in the room, you can take your big breath as you deliver on camera, Hey everyone, but clip right there to the hey everyone. Or better yet not. Hey everyone. Tonight we're going to talk about does God really love me? Why don't you just go to, does God really love me? You see how that's a much better stop the scroll, a much better hook. The other thing is if you are clipping little snippets and segments out of a full 10, 15, 20 minute long form video, you're going to be dropping people into the middle of a video that already has context around it. So create a moment for context on the screen, fly in a text that says that gives them context for what you're talking about, discovering God's ridiculous love for people, unleashing the power of the Holy Spirit in your life, helping make an impact in your life, becoming liked and loved by those around you. \n\nNick Clason (15:07):\nYou know what I'm saying? Having that in there so that that's going to peak interest and curiosity. And then as you're actual talking to the camera, that context is there just literally on screen. You can go right over your head. You can go right down here. I mean, if you're watching this on shorts right now, you're probably seeing texts kind of all over the place that's going to help the viewer know what's going on. You're going to help them understand the context of the message and where you were, and then now where you're going to be taking them. The other thing, the must do thing on social media right now, especially short form, vertical based video, if you ignore all the other things I'm telling you, do this thing, caption your video. Captions are amazing. Everything now on TikTok, Instagram reels and YouTube shorts, all the text both in the captions, like the actual captions of the post, as well as the text captions on the screen, all of that is being indexed in search for search engine optimization so that the people that can search things, they may stumble across your video if you have the captions on screen. \n\nNick Clason (16:16):\nThere's also a wide percentage of people who are in positions sometimes where they are watching reels without sound. If you don't have captions, you miss out on that entire audience of people who are trying to watch it. Imagine if a teenager opens up their phone to watch you at school, but you don't have captions on it. Boom, they're going to keep moving if you do, you least give them that option. Now, do I recommend that teenagers watch reels and shorts on their phone at school? No, not at all. But I do recommend that you include captions on your videos. The other couple of things is number four, a relevant hook, something that's going to keep them. Again, remember they're making that decision in a second two seconds on short form, vertical based video. So try and script out craft out a good hook. Again, if you're clipping this from a message, you may have to find ways to add hook type things in your message as you're going that don't seem awkward and clunky, but that you're weaving in naturally. \n\nNick Clason (17:12):\nBut then you can go and find those spots and boom, clip, clip, clip, clip, clip, and then create this framework for viral short form, vertical based video. And finally, if you have the ability, if you can edit sound effects, those things change the game. If people aren't paying attention, plop all kinds of different things where things are flying on the screen, the sound effects help drive people's attention back to the screen. Back to the screen. I want to give you an example. The other day I was watching a video that I had just edited. It's one of my favorite frameworks that we do. I detail and outline it in my 40 done for you. It's called Drafts, okay? And so what we'll do is we'll just draft anything. So I might be like, Hey, let's draft Avengers. And so me and another person will just go back and forth, and so my first pick obviously would be Thor, who would your first pick be? \n\nNick Clason (18:03):\nLet me know in the comments down below. And then that person, you probably pick like Spider-Man or something. It's like, okay, great. I'm going to go back. I'm going to pick Captain America now. Who's your second pick? Now, let me know in the comments below. You probably like, I don't know, black Widow. Great, that's fine. She doesn't have any superpowers, but she's amazing. My third pick is going to be the Hulk, who's your third pick going to be probably Drax from Guardian to the Galaxy. That makes sense. He's hilarious, but I wouldn't pick him. Now I'm going to add Iron Man, because you left him off for so long and you're like, okay, great. I'll take Wanda Max off. She's super powerful. That's great. I'll take her husband vision, who's dead in Wanda Visions, and he's also super powerful. And you're like, okay, I will take the og. \n\nNick Clason (18:44):\nI can't even think of one right now. Maybe you'll take a rocket from Guardian to the Galaxy and you got your team. I got my team now whose team's better? Let us know in the comments down below, you do that live with the person. You have commentary sort of in between. You film it for two, three minutes. You clip it down to shave it for time. You go shorter, shorter, shorter, as much as you can. Anyway, I did a draft. I was rewatching it on my phone. My kids were around me, they were watching tv. And then I saw a Mr. Beast video that had a interesting thumbnail and it was a short, and I clicked on it and he said, this is Puffer Fish, the most poisonous fish in the world, and I'm going to eat it. And as soon as he said that, my son across the room goes, wait, what gets up comes over to my phone. \n\nNick Clason (19:36):\nAnd I just wanted to highlight, I think our hooks for our student ministry social media are good, but I played that video where it's like an AI generative voice that says Drafting Avengers. And then we start going back and forth. He didn't care. Mr. Beast gives his hook. Boom, he's instantly hooked. Mr. Beast has years and years of experience and has absolutely crushed of the game in doing this. And so I'm not trying to say that I'm some sort of Mr. Beast knockoff or anything. I'm actually trying to point out that Mr. Beast is amazing at this, and we can learn some things from him as far as crafting good hooks and stopping the scroll. But he does such an amazing job, and so watch what he does. Look at the amount of B-roll that he does, the amount of text he does, how quick he's moving things, how he's moving people's attention along so that they don't get bored by his video and how he's grabbing their attention, how he's literally grabbing their attention from across the room to get them to come up and over and watch his video. Now, you and I we're not in there to make money. You and I were in there to share the message of hope of Jesus, which is meaningful, impactful, and powerful and worth it. And so I think you and I can hone in on this skill, but I'm going to give you a one surefire way in the next section that you can just do this in one click. It's going to change the game. Let's check it out. \n\nNick Clason (21:02):\nSo one of the ways in which we do this, we craft this viral framework, is we need an editor. You don't have to edit, but if you edit, your videos will be better. It's just the way it is. So I'm going to give you three tools, three kind of options to explore. The first one is Cap Cut. Cap Cut is a free editor owned by TikTok. They have a mobile device or a mobile app for your device, and then they also have a web-based browser that you can use on just like a computer. So you would import your video into Cut, and you would use that to start editing it. You can edit it in its long form version if you want to do that. And you can also edit it for vertical based video. So nine by 16. Okay. Additionally, it's going to have a little bit of a learning curve, but has a ton of free resources on there, text editors, sound effects, transitions, things that are super next level cap cut has done an amazing job and they made it really, really easy and really, really accessible. \n\nNick Clason (22:10):\nThe second option is one that is going to require a little bit of a higher learning curve. I mentioned it earlier, but my complete crash course on Adobe Premier Pro and Adobe Photoshop. It's a three-part playlist that will help walk you through how to edit a long form video, how to edit a short form, vertical based video, and then how to create graphics using Adobe Photoshop, and then how to kind of put all of that together. It's worth it. It's expensive. I think for churches. It's something like $34 per month for two users using the Adobe Creative Cloud, but that's going to get you access to Adobe Premier, Adobe Photoshop After Effects, InDesign, Adobe Audition, like all the things that you could possibly need in the Creative Cloud is available for you under the Creative Cloud umbrella for that cost. It's hefty, it's a big jump, but this next one is free, completely free at least for trial version. \n\nNick Clason (23:11):\nAnd I have the link down below in the show notes. It is called Opus Pro. And here's what you do. You film your long form video, and then you upload it into Opus Pro, and then it takes a minute to upload, and then it takes a minute for it to analyze it, but you can upload it and then click submit and then walk away, and then you'll get an email when it tells you that it's ready to go, so you don't have to sit there and kind of babysit it anymore. And then it'll give you 10 to 14 viral videos with captions on screen and graphics, as well as the option for an intro context, sort of like hook type thing. And it will do it all for free up until you use that all of your credits. And then I just bought Opus Pro at my church for $119 for a year worth of content, which is pennies on the dollar. \n\nNick Clason (24:08):\nAnd so if you don't want to use it, it has a watermark. The watermark looks like this. So you can make that decision if you want that or not. But if you pre-fill your messages, and if you take my 40 done for you ideas and fill in things like drafts and some of the other ideas I have for you and you use Opus Pro, then you can filter in the rest of your content on your social media calendar. If you want to do 5, 10, 14 different posts on your social media throughout the week, one or two, maybe even three if you want to be super aggressive. But I recommend one or two posts per day video based on all the platforms, and Opus will help fill that. In fact, if you get 14 from Opus, you can do all teaching clips two a day every single day, all the way throughout your week. \n\nNick Clason (24:58):\nI detail and outline how to do all that in my ebook, but Opus is an amazing free resource. Like I said, link down below in the show notes to help you fill that strategy out. And best thing of all is it does almost all the things that we talked about for creating a viral clip on social media. And here's why this matters because students matter and people matter to Jesus, and they're spending an exorbitant amount of time on social media, and there's a lot of bad things out there, but there's also the opportunity to redeem it for good, which is why I believe that every youth ministry needs a strong social media and digital presence. And that video is going to be linked right here on the screen. Make sure that you check that out. We're making digital discipleship easy and accessible. Don't forget, and as always, to stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e☝️\u003cstrong\u003eONE-CLICK SOLUTION\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eOPUS FOR AI SHORTS \u0026amp; REELS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u003cstrong\u003eAdobe Premiere Pro Presets for Animating Layers\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n👋Welcome to the Hybrid Ministry Show! In this video, we are thrilled to introduce you to the ultimate solution for creating viral reels and shorts with just one click for churches and youth ministries. \u003c/p\u003e\n\n\u003cp\u003e☝️This powerful platform empowers content creators like you to skyrocket the popularity of your videos in no time. Get ready to unlock a world of endless possibilities and boost your content\u0026#39;s reach like never before! \u003c/p\u003e\n\n\u003cp\u003e📲With our innovative one-click solution, you can now effortlessly create captivating viral reels and shorts that will captivate your audience from the very first second. Gone are the days of spending hours editing and optimizing your content to make it go viral. Our platform takes care of all the technical details, allowing you to focus on what matters most: creating engaging and share-worthy content.\u003c/p\u003e\n\n\u003cp\u003e📈Experience the thrill of watching your videos go viral as our solution optimizes your content for maximum visibility. Engage with your viewers on a whole new level and attract a massive influx of followers, likes, and shares. Whether you\u0026#39;re a passionate vlogger, an aspiring filmmaker, or a digital marketer looking to promote your brand, our one-click viral reels and shorts solution is your key to success.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003cbr\u003e\n\u003cstrong\u003e========================================\u003c/strong\u003e\u003cbr\u003e\n🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/068\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/068\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ADOBE EDITING TUTORIAL\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CAPCUT\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"http://www.capcut.com\" rel=\"nofollow\"\u003ehttp://www.capcut.com\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:26 Church \u0026amp; Social Media are Changing\u003cbr\u003e\n02:26-04:10 The Ultimate Done for You Resource\u003cbr\u003e\n04:10-10:18The Best Youth Ministry Strategy for Churches\u003cbr\u003e\n10:18-21:01 Viral Reel, TikTok and Shorts Strategy for Youth Pastors\u003c/p\u003e\n\n\u003ch2\u003e21:01-25:55 3 Video Editing Solutions: The 3rd One will Blow your Mind!\u003c/h2\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nSocial media and the church is changing. Maybe it\u0026#39;s even changed all the way with Gen Z and Gen Alpha using their phones greater than any other screen-based device combined. Churches are adapting and they should, that\u0026#39;s not a bad thing. They\u0026#39;re looking for ways to reach the next generation. And I see all kinds of programs out there offering for you as a youth pastor or church leader done for you. Social media resources, heck, I even have one. But what I think is the difference and what I think is really important is that mine is custom. Mine puts you in front of your students, puts you on camera and lets, it allows you to be the face and the voice and not just a bunch of static standard and irrelevant graphics. Because I think a lot of times we allow our social media to just be an additional announcement portal. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:01):\u003cbr\u003e\nIt\u0026#39;s an extension of our website or it\u0026#39;s almost like an email newsletter. Hey, don\u0026#39;t forget about this, don\u0026#39;t forget about that. But it is changing. All of that is changing because we are in this digital moment. Because here\u0026#39;s the thing, you can now reach teenagers and the students that God is already entrusted and placed in your church or in your ministry with the message of hope of the gospel of Jesus and to help them understand and come to a full robust relationship with him. And so the way you might be asking which social media is changing, social media has switched from event-based or post based or who you\u0026#39;re following, algorithm to discovery-based algorithm ushered in by TikTok during the pandemic with short form, vertical based video. The algorithm has switched into one that is focused on discoverability. And so in this three part video, I\u0026#39;m going to walk through not only the strategy that you should have for your church social media, but in addition to that, the viral short form video framework for reels, YouTube shorts tos, and finally editing, which is often the hardest part. So make sure that you stick around to the end of the video because I have an editing solution that can take this and take your entire strategy and make it happen in one click too. Good to be true. Let\u0026#39;s find out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:27):\u003cbr\u003e\nWell, hey everyone, my name is Nick Clason. I am the host of the Hybrid Ministry Show located as a youth pastor in Dallas Fort Worth the D F W area, but I have been in youth ministry across five different locations, primarily in the Midwest now here in the south for over 12 years, going on 13 years here soon. And I\u0026#39;m on a mission to help churches embrace digital, not as a replacement for the in-person moment, but to realize that digital and hybrid ministry is a relevant and real option to help reach students and also help disciple the students that God has entrusted into your care. In fact, as I mentioned earlier, I have a resource 40 free done for you resources, and I want to have you check that out because it is a turnkey P D F ebook that you can just take and turn and start to implement. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:16):\u003cbr\u003e\nIt has ideas and resources and video options that you can recycle week in and week out, whether you have a full team of students, staff, or whether you are a volunteer youth worker and you want to pull in some other volunteers or some students to help you accomplish this mission. And guess what the good news is, almost all of it can be done completely on your phone. Click the link down in the show notes to grab your copy of it. And hey, I also want to let you know that as we\u0026#39;re about to dive into this video, likes are free and subscribed are even less of a barrier to entry. And both of those things would be incredibly helpful, not only to me, I really do appreciate it, but also to help us get this message out there to others who need to hear it and who are also in the trenches just like you and just like me trying to fight through and figure out this digital media stuff together. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:10):\u003cbr\u003e\nAll right, so social media strategy. My social media strategy is to film your messages ahead of time. Now what do I mean by that? So if you\u0026#39;re anything like me, you get a curriculum or you plan out your messages and every single Wednesday night or maybe Sunday night or maybe even Sunday morning as well, you are teaching some sort of content. Now in my context, we meet two times a week. We meet Wednesday nights and then we meet Sunday morning for group-based discussion. And so on Wednesday night we introduce the topic and that\u0026#39;s where we have our more traditional kind of message type of thing. And then on Sunday morning, we dive a little bit deeper into that concept and that content, and that\u0026#39;s where the students discuss it in a small group connect group type of format. So the Wednesday night message is the main and primary message for the week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:01):\u003cbr\u003e\nAnd so what we do is we deliver that message live and in the room. Now, COVID I d had all of us doing some sort of digital or hybrid version. Most churches in America were able to upgrade their livestream capabilities. They have a better board, they have good cameras in the back of the room now to be able to capture their pastor\u0026#39;s sermons. And if that upgrade happened in your context than what I want to recommend is that you capture your messages right then and there if it is good enough. Now, if you\u0026#39;re like me and I\u0026#39;m at a pretty big church, but even still our student space does not have the tools that it takes to capture a video live, not for even livestream purposes, but even just capture the teaching concept. So what we\u0026#39;ve decided to do as a team is to sit down very similar to what I\u0026#39;m doing right now on this video and look direct to camera and deliver the message. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:59):\u003cbr\u003e\nWe use a teleprompter. We\u0026#39;ve built out a full studio one day. I\u0026#39;m going to share that all with you, how we do all of that, but essentially script out our message, deliver it direct to camera, and then we edit it and post it to YouTube. Now, you might be thinking, I don\u0026#39;t have any editing abilities. No problem. We have a complete crash course playlist, Adobe Premier Pro and Adobe Photoshop to help get you up to speed on that if that\u0026#39;s something that you\u0026#39;re interested in or just simply capture it and do some minimal and basic editing and something like iMovie or Cap Cut or Windows movie maker that you already have installed on your device or pass it off to a student who likes doing this because they\u0026#39;re good at it as well. But so that\u0026#39;s my recommended strategy. In addition, there\u0026#39;s all kinds of other social media type stuff, but the bedrock, the framework, the thing that you can derive all of your other social media content off of is your weekly message. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:58):\u003cbr\u003e\nNow, if in your context you deliver two teachings or you have multiple different teaching type of settings, just pick the one that\u0026#39;s your most basic sort of student ministry sermon so to speak, and maybe consider finding a way to tie your different environments together so that you\u0026#39;re not in one curriculum on Wednesday and one curriculum on Sunday. Odds are even if you are in that sort of setting, one is a little bit more deep and one is a little bit more for your wider audience, I would say pick your wider audience. One, you can post that on YouTube and you can even start to explore and get a little bit better at keyword, ss, e o, search, all those types of things. And that\u0026#39;s going to help you get that message of hope out to the people that are on YouTube watching and looking for messages. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:44):\u003cbr\u003e\nSo with that strategy in mind, and again, I detail and outline all of this in my ebook, if you want to know what I do for our social strategy, which does include direct to camera messages, you can grab that link in the show notes, like I said, but I also want to let you know this is that the other advantage of pre delivering it is that by the time I actually get to the moment where I\u0026#39;m going to deliver the message live in the room, everything\u0026#39;s done, graphics for it are done. I\u0026#39;ve already prepped and practiced for it. And so to get up there and deliver it is a breeze at that point. Prior to that, putting all the work in, writing it, fully, transcribing it so that I can put it on teleprompter and read it while it\u0026#39;s going in front of me, that\u0026#39;s a lot of extra work, but by the time I\u0026#39;m ready to deliver it, I am done. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:32):\u003cbr\u003e\nSo it helps you even get a little bit ahead in your student ministry rhythm, and it also helps give you something really, really beneficial and useful for social media based content. Now, here\u0026#39;s the other thing you might be thinking like isn\u0026#39;t a YouTube video, isn\u0026#39;t it supposed to be a little bit shorter? Yeah, YouTube videos work best between 10 and 15 minutes or right in that range. There\u0026#39;s all kinds of different and analytics that people have gone into to parse that out. But just take my word for it, 10 to 15 minutes. And in the room we teach longer. We\u0026#39;re like 20, 25 minutes or so. We include some more elements where they kind of turn and talk and maybe when I do a turn and talk type of moment live in the room when I\u0026#39;m doing on YouTube, I\u0026#39;ll say something like, Hey, calm it down in the section below. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:16):\u003cbr\u003e\nSo I\u0026#39;m tweaking it and optimizing it to be for social, to be for YouTube. So I\u0026#39;m using things like in this video series as opposed to in this teaching series. So I\u0026#39;m tweaking and adjusting my language and even my approach just ever so slightly to be optimized for an online audience. However, I\u0026#39;m still delivering the same biblical content, the same outline, and the same message and motive sort of from scripture. So that\u0026#39;s going to help you if you are willing to adopt, if you\u0026#39;re willing to put the work in. And I recommend that you do and listen. Maybe you\u0026#39;re like, Hey, I don\u0026#39;t know. I don\u0026#39;t have the time. I really don\u0026#39;t think I can get to it. What if you tried it for just one series? See what one series did, and it\u0026#39;s going to take some time. I know you\u0026#39;re going to have to look ahead on your calendar and budget for it, but if you do, I think you\u0026#39;ll be pleasantly surprised at the benefits that it\u0026#39;s not only going to give you, but that it\u0026#39;s also going to add to your hybrid experience. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:12):\u003cbr\u003e\nBut let\u0026#39;s move on and let\u0026#39;s talk about what we do after we pre film our messages. So after we pre film our messages, now we\u0026#39;re going to clip those messages up into small short form reels, TikTok, shorts, content. Now, you might be thinking, I\u0026#39;m not on any of those platforms. Odds are you are on Instagram and if you\u0026#39;re on Instagram, yes, Instagram has the feed, but they also have stories across the top and then over to the right of the search bar at the bottom or the action at the search bar button. The ad content button is the reels section. And reels are huge on Instagram right now. In fact, the c e O of Instagram. So we\u0026#39;re no longer just a photo sharing app. Short form, vertical based video is king on social media. So whether even if you don\u0026#39;t have an active TikTok account or a TikTok account at all, you can post directly to reels and maybe you don\u0026#39;t have a YouTube account set up yet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:09):\u003cbr\u003e\nIf you\u0026#39;re going to pre film your messages, I recommend that you post those to YouTube. And YouTube also now has a functionality with short form, vertical based video called shorts. And so you can post shorts and reels and you can duplicate that strategy and have enough content for both of those things posting identical content on both of those platforms. And if you do have a TikTok, great boom, just add that in as well and post a TikTok post to Instagram, post to shorts, and hey, even if you want to cater to the old people post on Facebook as well, and you can do all four of those by using the exact same piece of content. Again, I outline that in my 40 done for you resources. But that being said, the bedrock of that foundation is going to be your teaching strategies. So I post three teaching videos per week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:56):\u003cbr\u003e\nYou can make it five, you can make it eight. I\u0026#39;m going to tell you how you\u0026#39;re going to be able to do that here in just a minute. But you can do a few reels from your teaching content depending on how many you do, depending on your flow, your outline or whatever. And then just fill in the gaps with some other things. So you can do Wednesday night, Sunday morning recaps by just getting two to five second videos, stitching them together using the auto cut feature directly in TikTok using Cap Cut. You can do an Instagram, you can do a YouTube, whatever the editor of your choice is, if you haven\u0026#39;t started exploring them, open \u0026#39;em up, give \u0026#39;em a shot, add some music to it, and boom, you\u0026#39;re done. And then once you post it in one of those, simply search for a TikTok downloader without watermark on your browser. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:43):\u003cbr\u003e\nPaste the link in there, download it, go post it to Instagram reels. Go post it to YouTube shorts. If you did it in Instagram, search for a reels downloader without watermark. If you did it in shorts, search for a shorts downloader without watermark and then post it in the other two or three places that you\u0026#39;re going to be using it. So the 40 done for you resources, I outline all of that. Again, link in the description, go grab that. But I\u0026#39;m going to tell you how you can get those shorts in one click, literally one click if you sit down and if you pre-fill your messages, then there are resources out there now, especially AI powered that can help deliver for you, done for you and take away some of the editing headache that we\u0026#39;re going to have. And so what you need to know is that while we\u0026#39;re doing these reels, I want to help show for you right here right now, the viral framework. Okay? So there\u0026#39;s kind of like five different things that are important when it comes to a viral reel. So you got to think on social media. What you\u0026#39;re always trying to do is you\u0026#39;re always trying to get people\u0026#39;s attention, so you got to be mastering the stop the scroll. That\u0026#39;s the goal is you got to get people to stop swiping through because they\u0026#39;re swiping through at a quick rate. They\u0026#39;re deciding in one second or less if your video is worth it. So if you take a big breath, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:07):\u003cbr\u003e\nHey everyone, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:08):\u003cbr\u003e\nBoom, they\u0026#39;re scrolling past that. You got to dive right into the video and just editing can take care of that. You can take your big breath in the room, you can take your big breath as you deliver on camera, Hey everyone, but clip right there to the hey everyone. Or better yet not. Hey everyone. Tonight we\u0026#39;re going to talk about does God really love me? Why don\u0026#39;t you just go to, does God really love me? You see how that\u0026#39;s a much better stop the scroll, a much better hook. The other thing is if you are clipping little snippets and segments out of a full 10, 15, 20 minute long form video, you\u0026#39;re going to be dropping people into the middle of a video that already has context around it. So create a moment for context on the screen, fly in a text that says that gives them context for what you\u0026#39;re talking about, discovering God\u0026#39;s ridiculous love for people, unleashing the power of the Holy Spirit in your life, helping make an impact in your life, becoming liked and loved by those around you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:07):\u003cbr\u003e\nYou know what I\u0026#39;m saying? Having that in there so that that\u0026#39;s going to peak interest and curiosity. And then as you\u0026#39;re actual talking to the camera, that context is there just literally on screen. You can go right over your head. You can go right down here. I mean, if you\u0026#39;re watching this on shorts right now, you\u0026#39;re probably seeing texts kind of all over the place that\u0026#39;s going to help the viewer know what\u0026#39;s going on. You\u0026#39;re going to help them understand the context of the message and where you were, and then now where you\u0026#39;re going to be taking them. The other thing, the must do thing on social media right now, especially short form, vertical based video, if you ignore all the other things I\u0026#39;m telling you, do this thing, caption your video. Captions are amazing. Everything now on TikTok, Instagram reels and YouTube shorts, all the text both in the captions, like the actual captions of the post, as well as the text captions on the screen, all of that is being indexed in search for search engine optimization so that the people that can search things, they may stumble across your video if you have the captions on screen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:16):\u003cbr\u003e\nThere\u0026#39;s also a wide percentage of people who are in positions sometimes where they are watching reels without sound. If you don\u0026#39;t have captions, you miss out on that entire audience of people who are trying to watch it. Imagine if a teenager opens up their phone to watch you at school, but you don\u0026#39;t have captions on it. Boom, they\u0026#39;re going to keep moving if you do, you least give them that option. Now, do I recommend that teenagers watch reels and shorts on their phone at school? No, not at all. But I do recommend that you include captions on your videos. The other couple of things is number four, a relevant hook, something that\u0026#39;s going to keep them. Again, remember they\u0026#39;re making that decision in a second two seconds on short form, vertical based video. So try and script out craft out a good hook. Again, if you\u0026#39;re clipping this from a message, you may have to find ways to add hook type things in your message as you\u0026#39;re going that don\u0026#39;t seem awkward and clunky, but that you\u0026#39;re weaving in naturally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:12):\u003cbr\u003e\nBut then you can go and find those spots and boom, clip, clip, clip, clip, clip, and then create this framework for viral short form, vertical based video. And finally, if you have the ability, if you can edit sound effects, those things change the game. If people aren\u0026#39;t paying attention, plop all kinds of different things where things are flying on the screen, the sound effects help drive people\u0026#39;s attention back to the screen. Back to the screen. I want to give you an example. The other day I was watching a video that I had just edited. It\u0026#39;s one of my favorite frameworks that we do. I detail and outline it in my 40 done for you. It\u0026#39;s called Drafts, okay? And so what we\u0026#39;ll do is we\u0026#39;ll just draft anything. So I might be like, Hey, let\u0026#39;s draft Avengers. And so me and another person will just go back and forth, and so my first pick obviously would be Thor, who would your first pick be? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:03):\u003cbr\u003e\nLet me know in the comments down below. And then that person, you probably pick like Spider-Man or something. It\u0026#39;s like, okay, great. I\u0026#39;m going to go back. I\u0026#39;m going to pick Captain America now. Who\u0026#39;s your second pick? Now, let me know in the comments below. You probably like, I don\u0026#39;t know, black Widow. Great, that\u0026#39;s fine. She doesn\u0026#39;t have any superpowers, but she\u0026#39;s amazing. My third pick is going to be the Hulk, who\u0026#39;s your third pick going to be probably Drax from Guardian to the Galaxy. That makes sense. He\u0026#39;s hilarious, but I wouldn\u0026#39;t pick him. Now I\u0026#39;m going to add Iron Man, because you left him off for so long and you\u0026#39;re like, okay, great. I\u0026#39;ll take Wanda Max off. She\u0026#39;s super powerful. That\u0026#39;s great. I\u0026#39;ll take her husband vision, who\u0026#39;s dead in Wanda Visions, and he\u0026#39;s also super powerful. And you\u0026#39;re like, okay, I will take the og. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:44):\u003cbr\u003e\nI can\u0026#39;t even think of one right now. Maybe you\u0026#39;ll take a rocket from Guardian to the Galaxy and you got your team. I got my team now whose team\u0026#39;s better? Let us know in the comments down below, you do that live with the person. You have commentary sort of in between. You film it for two, three minutes. You clip it down to shave it for time. You go shorter, shorter, shorter, as much as you can. Anyway, I did a draft. I was rewatching it on my phone. My kids were around me, they were watching tv. And then I saw a Mr. Beast video that had a interesting thumbnail and it was a short, and I clicked on it and he said, this is Puffer Fish, the most poisonous fish in the world, and I\u0026#39;m going to eat it. And as soon as he said that, my son across the room goes, wait, what gets up comes over to my phone. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:36):\u003cbr\u003e\nAnd I just wanted to highlight, I think our hooks for our student ministry social media are good, but I played that video where it\u0026#39;s like an AI generative voice that says Drafting Avengers. And then we start going back and forth. He didn\u0026#39;t care. Mr. Beast gives his hook. Boom, he\u0026#39;s instantly hooked. Mr. Beast has years and years of experience and has absolutely crushed of the game in doing this. And so I\u0026#39;m not trying to say that I\u0026#39;m some sort of Mr. Beast knockoff or anything. I\u0026#39;m actually trying to point out that Mr. Beast is amazing at this, and we can learn some things from him as far as crafting good hooks and stopping the scroll. But he does such an amazing job, and so watch what he does. Look at the amount of B-roll that he does, the amount of text he does, how quick he\u0026#39;s moving things, how he\u0026#39;s moving people\u0026#39;s attention along so that they don\u0026#39;t get bored by his video and how he\u0026#39;s grabbing their attention, how he\u0026#39;s literally grabbing their attention from across the room to get them to come up and over and watch his video. Now, you and I we\u0026#39;re not in there to make money. You and I were in there to share the message of hope of Jesus, which is meaningful, impactful, and powerful and worth it. And so I think you and I can hone in on this skill, but I\u0026#39;m going to give you a one surefire way in the next section that you can just do this in one click. It\u0026#39;s going to change the game. Let\u0026#39;s check it out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:02):\u003cbr\u003e\nSo one of the ways in which we do this, we craft this viral framework, is we need an editor. You don\u0026#39;t have to edit, but if you edit, your videos will be better. It\u0026#39;s just the way it is. So I\u0026#39;m going to give you three tools, three kind of options to explore. The first one is Cap Cut. Cap Cut is a free editor owned by TikTok. They have a mobile device or a mobile app for your device, and then they also have a web-based browser that you can use on just like a computer. So you would import your video into Cut, and you would use that to start editing it. You can edit it in its long form version if you want to do that. And you can also edit it for vertical based video. So nine by 16. Okay. Additionally, it\u0026#39;s going to have a little bit of a learning curve, but has a ton of free resources on there, text editors, sound effects, transitions, things that are super next level cap cut has done an amazing job and they made it really, really easy and really, really accessible. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:10):\u003cbr\u003e\nThe second option is one that is going to require a little bit of a higher learning curve. I mentioned it earlier, but my complete crash course on Adobe Premier Pro and Adobe Photoshop. It\u0026#39;s a three-part playlist that will help walk you through how to edit a long form video, how to edit a short form, vertical based video, and then how to create graphics using Adobe Photoshop, and then how to kind of put all of that together. It\u0026#39;s worth it. It\u0026#39;s expensive. I think for churches. It\u0026#39;s something like $34 per month for two users using the Adobe Creative Cloud, but that\u0026#39;s going to get you access to Adobe Premier, Adobe Photoshop After Effects, InDesign, Adobe Audition, like all the things that you could possibly need in the Creative Cloud is available for you under the Creative Cloud umbrella for that cost. It\u0026#39;s hefty, it\u0026#39;s a big jump, but this next one is free, completely free at least for trial version. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:11):\u003cbr\u003e\nAnd I have the link down below in the show notes. It is called Opus Pro. And here\u0026#39;s what you do. You film your long form video, and then you upload it into Opus Pro, and then it takes a minute to upload, and then it takes a minute for it to analyze it, but you can upload it and then click submit and then walk away, and then you\u0026#39;ll get an email when it tells you that it\u0026#39;s ready to go, so you don\u0026#39;t have to sit there and kind of babysit it anymore. And then it\u0026#39;ll give you 10 to 14 viral videos with captions on screen and graphics, as well as the option for an intro context, sort of like hook type thing. And it will do it all for free up until you use that all of your credits. And then I just bought Opus Pro at my church for $119 for a year worth of content, which is pennies on the dollar. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:08):\u003cbr\u003e\nAnd so if you don\u0026#39;t want to use it, it has a watermark. The watermark looks like this. So you can make that decision if you want that or not. But if you pre-fill your messages, and if you take my 40 done for you ideas and fill in things like drafts and some of the other ideas I have for you and you use Opus Pro, then you can filter in the rest of your content on your social media calendar. If you want to do 5, 10, 14 different posts on your social media throughout the week, one or two, maybe even three if you want to be super aggressive. But I recommend one or two posts per day video based on all the platforms, and Opus will help fill that. In fact, if you get 14 from Opus, you can do all teaching clips two a day every single day, all the way throughout your week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:58):\u003cbr\u003e\nI detail and outline how to do all that in my ebook, but Opus is an amazing free resource. Like I said, link down below in the show notes to help you fill that strategy out. And best thing of all is it does almost all the things that we talked about for creating a viral clip on social media. And here\u0026#39;s why this matters because students matter and people matter to Jesus, and they\u0026#39;re spending an exorbitant amount of time on social media, and there\u0026#39;s a lot of bad things out there, but there\u0026#39;s also the opportunity to redeem it for good, which is why I believe that every youth ministry needs a strong social media and digital presence. And that video is going to be linked right here on the screen. Make sure that you check that out. We\u0026#39;re making digital discipleship easy and accessible. Don\u0026#39;t forget, and as always, to stay hybrid.\u003c/p\u003e","summary":"👋Welcome to the Hybrid Ministry Show! In this video, we are thrilled to introduce you to the ultimate solution for creating viral reels and shorts with just one click for churches and youth ministries. \r\n\r\n☝️This powerful platform empowers content creators like you to skyrocket the popularity of your videos in no time. Get ready to unlock a world of endless possibilities and boost your content's reach like never before! ","date_published":"2023-10-26T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/9b196851-eebf-4cda-8b09-cd776ba45d17.mp3","mime_type":"audio/mpeg","size_in_bytes":37344175,"duration_in_seconds":1555}]},{"id":"c032053a-5ddd-4408-9f40-377e41b1577c","title":"Episode 067: 🔮 The Future of Church Youth Ministry 🔮","url":"https://www.hybridministry.xyz/067","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nDESCRIPTION\n⛪ In this episode of the Hybrid Ministry Show we want to explore the Future of Youth Ministry in the Local Church.\nWe’re going to lean into the idea, and namesake of our show, and truly unpack the idea of: “Hybrid Ministry”\n\n😡 Additionally, I’m going to answer the question: Does God Hate Social Media?\n\n👌 And give you 3 Practical Tips that you can begin implementing into your student ministry space: TODAY\n\n🔓The Church needs to unlock \u0026amp; unleash the next generation.\nThey are the church of now.\nAnd Gone are the days of the one-size-fits all approaches to youth ministries.\n\n🎨 It’s about learning and finding where youth people are, embracing diversity and creativity.\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\n\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\n\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\n\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/067\n\n//BRACKETS\nhttps://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\nhttps://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\nhttps://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\n\n//SCULPT IT\nhttps://www.downloadyouthministry.com/p/sculpt-it/games/humor-8503.html\n\n//SOCIAL CHALLENGE PLAYLIST\nhttps://www.youtube.com/watch?v=TNYRk3l4M-4\u0026amp;list=PL_FbsNmRvDjempodvm_5FsqwakX6OidCd\n\n//SPIRITUAL RESOURCES\nhttps://www.dropbox.com/scl/fo/l6cp97ufmwn8gfpfkxbte/h?rlkey=s5hb09c6d6x1u9iqcdz5j1aya\u0026amp;dl=0\n\n//DUCK, DUCK, TRIVIA\n\nhttps://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html\n\n🕰️TIMECODES\n00:00-02:03 The Future of Church Youth Ministry\n02:03-09:08 What does Hybrid Ministry mean?\n09:08-17:29 The Biblical Basis for Digital Expressions of Church\n17:29-29:48 3 Ways to Invest in your Online Presence\n\n29:48-36:25 The Challenge of a Strong Digital Presence\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nIn this episode, we are going to be exploring the question, does God hate us using social media? We're also going to be looking at unpacking and exploring and talking about the future of the church and the future of youth ministry. And finally, we are going to help lean into this idea of hybrid ministry. What is it? How do we implement it? What are the downsides of it? And lastly, we are going to offer three practical tips to help you win in your church and in your student ministry. And as always, there will be game ideas because that's just a part of the thing. The church is at this crossroads where they need to look at unlock and unleash the next generation because the next generation is the church of today, not the church of the future. Gone are the days of the one size fits all youth ministries, and so we need to help explore and unlock for you what's going to work in your context. \n\nNick Clason (01:03):\nIt's about us learning diversity, creativity, and leaning into the individuality of each and every one of our students, and to help do that, to help lean into the creativity. This is why I believe that the digital space is such a great opportunity for us. In fact, I have a done for you resource if you are just kind of floundering and have no idea where to go, and that's what we talked about in this video that's going to be linked right here at the top of the screen, TikTok versus Instagram versus YouTube because we are going to help you navigate the best social media to go all in on your context as well as give you a free ebook that's linked right down here below in the description to help you navigate social media for your church and for your student ministry. But without any further ado, let's dive into this episode, the future of the church, the future of youth ministry, and what exactly is hybrid ministry. \n\nNick Clason (02:02):\nLet's go. Well, hey everyone. Welcome to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clason. I am a almost 13 year youth ministry veteran, currently living and working in the D F W Dallas-Fort Worth area. And I am on a mission to help churches and youth ministries realize their potential for what they can do with digital ministry and in the digital space. In fact, that's why I have this entire podcast, this entire YouTube channel. In fact, if you didn't know, we are a podcast, so you can check out the show notes for link to our full transcripts@hybridministry.xyz, but you might be asking what even is hybrid ministry? What even does that mean? And it's a little bit of a made up word I would say, but the idea of a hybrid thing, I think about it as a football fan. Think about Teem Hill of the New Orleans Saints, right? He's a hybrid style player. He can play, \n\nNick Clason (02:59):\nHe can get under center, he can snap the ball and throw it, but he's also got some kind of tight end skills, some kind of H back type skills. Or as an old timey Colts fan, Dallas Clark was a great hybrid or H back style of player. He didn't fit into a one size fits all mold. And that's really my heart behind what I think hybrid ministry is another really great example. I've used it before, so if you're a long time listener, you've maybe heard it, but the idea of Home Depot when I am a customer, I am a customer of Home Depot and so if on any given Saturday I'm just feeling Super dad and I want to throw on my cargo shorts and my new balance shoes and just go peruse the aisles of Home Depot, I can do that. I can experience Home Depot in a physical sense. \n\nNick Clason (03:47):\nHowever, at the same time, if I don't have time to do that and I just want to place an order online, I can jump on their app and I can do that as well. But the third option is probably my favorite is a hybrid relationship with Home Depot where I grab my cell phone, I download their app while I'm in the store, I search for the thing I need, it tells me the exact aisle and bay number and location of my thing and I can walk straight there. I have a digital relationship with Home Depot while I am physically in the store at the physical location. And I think in a lot of cases that's the way that our churches need to start just thinking about because in a lot of times, especially with Covid, we did not have the physical as an option. And so we all moved to digital and it was an amazing opportunity. \n\nNick Clason (04:41):\nI think a lot of churches learned a lot. I think a lot of churches are still doing things now as a result of what happened during the pandemic, but now as restrictions have lifted and people have gone more and more back into church on a regular basis, churches have been like that stunk. Let's go back to what we know and there is so much value in what can happen in an interpersonal relationship. Please, I want you to hear that from me. I want you to know my heart, but I also believe that, I mean, you know this right there are 168 hours per week in any given week, but most churches really only focus on the one or two hours that you have a programmed scheduled event. It's like the evening news or it's, it's like sitcom appointment television. If you want to know what's going on in this series, then you better be here at 10:30 AM and that's the only time that you're ever going to know what we're talking about. \n\nNick Clason (05:37):\nAnd honestly, let's be honest, churches, that is a really selfish and kind of vain approach. The only way for people to grow is to make your thing appointment calendaring in their life, and that's just not the world that we live in anymore. You're going to have people do that and because you do have some people do that, you think everybody should adopt that approach. Meanwhile, there are people who do want to grow in their faith and do want to have a relationship with you and your church. However, their schedule may not allow for it. Like I know this coming Saturday we are hosting a national day of youth ministry volunteer training by D Y M, shout out d y m, but the problem is my boys have their very first game of T-ball and so unfortunately my wife can't, as a super rockstar volunteer that she is, she's not going to be able to make a portion of that training. \n\nNick Clason (06:29):\nDoes that mean that she doesn't care about youth ministry and teenagers and her role in our church? Not at all. She's busy. She's got something else going on and so we always have to think and accommodate for that. And I think a lot of times churches are just like, you need to prioritize this. And that's true. Hearing me say that I believe that our people need to prioritize the things of God. However, I also believe that we are now in a time and in a space in 2023 and beyond where we can offer things to people that they can consume, that they can learn, that they can come to understand, that they can gather teachings about the importance of what our church is doing, what our church is offering in a hybrid type of moment. They have an in-person relationship with our church, but they can lean into the digital and I think a lot of churches are approaching digital as the outreach arm and that's really all it does. \n\nNick Clason (07:24):\nAnd then once you've come and decided to commit to the church, then you have to shift to completely in person. And I just want to tell you, I don't live that way. I got a speeding ticket last week. It was awful. I was going way too fast in zone. That should have been a much faster speed limit, but it's a speed trap. And after paying a $346 yesterday, I had the option to call to go in person or to go online to remedy that. Guess which option I chose? Just like all of you, I chose the online option. If there's a way to do it where it can be more convenient and it doesn't hinder the relationship, and I think that's what we need to do. So hybrid, it's not just about in-person or it's not just about digital. It's about finding a way to marry those two environments so that people can have a holistic and much more robust relationship with your church. \n\nNick Clason (08:24):\nHey, listen, I hope you're getting value out of this video and we're going to continue on and we have all kinds of other videos like this, and so it would be incredible if you hit the subscribe button so that you get notified every single time we drop a video like this and listen, it costs you nothing but a really does help us out. So if you would like this video and maybe even share this along with a friend or someone else that you know who's a youth pastor or a church communications person because we are on a mission to help churches lean into the hybrid side of their ministry. But let's move on. Let's answer next question. Does God hate social media and what is there if, is there a biblical basis for leaning into digital and hybrid ministry? Let's check it out. So I know a lot of pastors, I know a lot of people, I know a lot of leaders who encourage people to lean away from digital media, social media as a means of discipleship and a means of growth. \n\nNick Clason (09:23):\nAnd I think in a lot of cases that that's really a healthy practice for a lot of people. I think with unfettered, unfiltered access to just doom scrolling social media time and time and time and time and time again, which I actually didn't mean to turn. Oh look, there's me. I didn't mean to turn my phone on doing that, but when people just do that over and over and over again, I know that it is not healthy. There are some definite downfalls and some definite payrolls to doing that. However, I also know that I need this thing to keep track of my calendar. I need that thing to read email. I need that thing to track my receipts. I need that thing to get me somewhere in a turn by turn. G P SS navigation system. That thing right there is where my wife and Mike's grocery list lives. \n\nNick Clason (10:14):\nIt lives in a digital format on our phone that we both have access to like a shared list. And so this thing is going nowhere. And so instead of just coaching people to throw it in the fire and be done with it, while that may be what some people need to do, I think we also need to begin to think about how can we help coach people through having a cell phone? Yes, there are bad and evil things on cell phones. If you have a teenage boy, a teenage girl, the pitfalls of pornography and what is available to them in their pocket at any given moment is dangerous. However, that's not going anywhere for them and unless mom and dad want to rip that away from them, they are going to have a cell phone. So how do we help them walk through and wade through the difficulties of that reality while also realizing that in many cases this is a necessary commodity for most people in America in 2023 and beyond? \n\nNick Clason (11:22):\nI do actually believe that the Bible speaks about this and one of my favorite kind of passages of it, obviously it's not directly talking about cell phones and digital media because that didn't exist, but the principle I do believe exists. So in Jeremiah chapter 29, which is everyone's favorite bookstore, Bible verse Jeremiah 29 11, we're going to read it here in just a second, but actually starting in verse five is where we're going to start reading so that you for perhaps the first time in your life can get to hear Jeremiah 29 11 in its full context. But Jeremiah is writing to the Babylonian people who are in exile in, or I'm sorry, he's running to the Jewish people who are in exile in Babylon. So God's people are in a foreign land and he addresses their concerns. Here's what he says. I want you to build homes. \n\nNick Clason (12:16):\nI want you to plan to stay. I want you to plant gardens, eat the food that they produce, marry and have children, and then find spouses for them so that they may have many grandchildren. Multiply, don't dwindle away and work for the peace and the prosperity of the city where I sent you into exile. Pray to the Lord for it, for its welfare and it will determine then ultimately your welfare. Verse eight says, this is what the Lord of the heavens armies, the God of Israel says, do not let your prophets and fortune tellers, tellers who are with you in Babylon trick you do not listen to their dreams because they're telling you lies in my name. I have not sent them, says the Lord. This is what the Lord says. You'll be in Babylon for 70 years, but then I will come and do for you all the good things I have promised and I will bring you home again for I know the plans. \n\nNick Clason (13:11):\nHere it is, guys. Verse 11, for I know the plans I have for you, says the Lord, the plans for good, not for disaster. To give you a future and hope. I think that what God is basically saying in this verse is he's saying, invest in the place in which I have placed you. And he's saying, embrace the things of the land, of the place of the climate, of the context of which I have placed you and to the Jewish people that meant plant gardens, intermarry, have children, have grandchildren, pray for the prosperity of Babylon because that will determine and dictate the prosperity of you and your life. And in a lot of the same ways, I believe that technology is the opportunity for us to enter into a digital landscape and a digital Babylon, so to speak. And so we have the chance to lean into it. \n\nNick Clason (14:01):\nWe have the chance to go towards what the people of our day are using and navigating, and we have the chance to redeem it. We have the chance to bring light into it. We have the chance to sprinkle in and even more than just sprinkle, but fully embrace and bring the great message of hope of the gospel into a digital and hybrid space. And most of the times, the pastors that I have interacted with are saying cell phones are bad and evil because most people have really bad habits with it. And so they're saying, so just don't do it. You don't need it. You don't need a digital Bible. Go get your paper Bible. I'm just saying, listen, if you're a youth pastor and you're ministering to a 13 year old who just got a new cell phone, that's really not going to play very well to them. \n\nNick Clason (14:50):\nI'm not saying that we should just cater to people. Discipleship is difficult and often we get the root word discipline from it, and so it's going to require some hard and difficult conversations. But all that being said, we are not going to successfully push people away from it and just I, listen, I get it just because, oh, well, should we cater to bad habits? Absolutely not. But there's a lot of good that can happen on here. Right now, I play fantasy football through my cell phone because of fantasy football. I have connections with people that I have worked with in the past, my family who lives in three continents on this globe. We play fantasy football together and we connect through this. My church staff right now, we have 30 people on our church staff playing fantasy football that I am help kind of spearheading and leading, and that's helping bring about some comradery among our staff. \n\nNick Clason (15:47):\nI read the Bible this morning on the Bible app through a plan that I subscribe to on my phone a lot of times when I don't have, and I read that on my iPad, and if I don't have my iPad, I will read it on my phone. One of my favorite apps on here is the Bible verse memory app, right? My point is that there's a lot of good that can happen through this, and I think we a lot of times want to throw the baby out with the bathwater. So let's lean in. Let's teach people how to navigate and make wise decisions and choices as they interact with digital and cell phone media. So the question that you're probably asking then if you're youth pastor, church communications person, is how do I invest in an online presence? What do I do? And I want to let you know before we dive into that, that if any of this is interesting to you, if any of this is ringing a bell, any of this is perking your interest that we have a website, hybridministry.xyz, and this episode is episode 67. \n\nNick Clason (16:48):\nSo if you go to hybridministry.xyz slash 0 6 7 link is also down below in the description along with my 43 ideas for how to lean into digital ministry. You can get full transcripts. That's one thing that we provide completely for free in every single episode in case you're out on a run and you're hearing this and you're like, dude, I need some of that. I need to take some notes and filter some of my thoughts around some of what we're listening to in this episode. Great, we got that for you. Link in the description, hybridministry.xyz/067, but let's explore and let's answer and tackle this question. How do you invest into your online presence? I have three ideas for you to help invest more into your online presence. One idea is just up your game in your social media and your digital media presence. \n\nNick Clason (17:41):\nAnd so that can be all kinds of different things like your social media. Does that mean that your church or your student ministry has a pop Instagram account? I mean maybe, or is it that you launch a relevant YouTube channel maybe? Or is it that you're surfing on the TikTok trends out there on that app? TikTok could be, but whatever it is, there is an opportunity to weave in social media not only to your church attenders, but also to people out there in the world who don't know anything about you, your church or your student ministry. But my ultimate number one recommendation, especially if you're in youth ministry, and if not I still recommend this for a lot of churches, is YouTube. And what I actually have is a link in the description for how you can launch and start a YouTube channel for under $100, which by the way in 2023 is completely unheard of. \n\nNick Clason (18:33):\nSo you should definitely get in on that. But what it's going to do is it's going to help you utilize and start a channel simply using your cell phone upping and leveling up your game with some microphone gear and maybe some basic lighting to just get the ball rolling so that you can have a YouTube channel. And the reason why I believe YouTube is such a strong contender is especially if you're a youth pastor, 95% of teenagers claim to use and utilize YouTube. Meanwhile, people are getting on there and think about it, how do you engage and interact with YouTube? You probably hopped on there recently and said, how do I fix this clogged sink in my guest bathroom? Right? People are getting on there and asking specific questions, and while you may be trying to figure out how to unclog your sink, a 13 year old might be saying, why does God send good people like my grandmother to hell? \n\nNick Clason (19:27):\nAnd you as a youth pastor have an opportunity to address and answer that particular and specific question. Now, tell me that that's not an amazing opportunity. We posted a video on our church's social media, our church's YouTube, the beginning of the school year called How to Ruin Your School Year. I think maybe we did the opposite of it, how to Not Ruin Your School Year, and it got like 150 views, and our audience is really not that big on YouTube. And I mean we have at least 150 students on our role and on our roster, but I know that not all of our students are subscribed to our YouTube are even really paying attention to our YouTube. So those 150 views did not all come from our students. My question is, would you like an opportunity as a youth pastor to have greater kingdom impact than you have currently right now in your local physical context? \n\nNick Clason (20:21):\nMaybe the answer is no, but I would wonder why the answer to that would be no. Sure, you can't nuance and go as deep, dude, that was like a 12 minute video. I had enough ability to flesh things out and flesh out ideas and explain things fully and thoroughly that you might have to leave on the cutting room floor of say, a more short form vertical video-based TikTok or YouTube short or something like that. There is opportunity really there is out there to answer specific questions of teenagers. And YouTube is powered by Google the number one largest search engine of the world, and people consider YouTube to be the second largest search engine in the world. So put answers to the questions that people are going to the second largest search engine in the world in there, trying to get answers to big matters of faith and existential realities. \n\nNick Clason (21:15):\nYou have a chance to do that. And like I said, link in the description down here that will help you get your YouTube channel up the ground with just a minimal amount of gear talking head just like this video into a cell phone camera. The other idea, the third idea that I have for you are some hybrid based games if you're in youth ministry, the value of games. But one of my favorite things we do is brackets. So if March madness style, if you're a sports person, you got 64 teams, we'll do a 16 team bracket, we'll rank things kind of arbitrarily with our own sort of value-based ranking system. We have a platypus mascot in our student ministry and that was voted on competing against 16 other animals. So we had a yak and we had a lamb, which was a 16 seed, which almost won and upset the number one seed a lion. \n\nNick Clason (22:11):\nWe had a baboon on there, and what ultimately won was the platypus. I think that's the generation of Finn. And for talking one of my favorite brackets, I actually have a couple on download youth ministry. I'll put the link to those in descriptions if you want to go check 'em out or create your own. But we will do a Super Bowl food or big game day food bracket so that students can self-select what foods, what snacks are going to be at the Super Bowl party, and just a couple of weeks at the time of this recording. So probably by the time this drops, it'll be happening live. Feel free to go check it out at Cross Creek students. That's all of our handles on YouTube, Instagram, and TikTok, but we are going to be launching the world's greatest donut bracket, and it's going to be students selecting the world's greatest donut. \n\nNick Clason (22:58):\nHere's the cool thing though. We just paid for, I don't know, a couple hundred dollars banner to be installed in one of our walls that we can reuse and replicate every single time we run a bracket. We'll probably do two or three of these a year where we can hang it in our physical space. So as students walk in, they'll see it, but then the push is for them to jump on Instagram and cast their vote, jump on social media and let it be known what they're going to be voting for. And so that's a way to be hybrid. We're talking about it, announcing it and making it a big deal in our physical space, and we're giving students even a chance to vote physically on a piece of paper, but then we're also pushing it towards digital media. Those things get a ton of traction in our context. \n\nNick Clason (23:47):\nPeople talk about it, especially on staff people like which one won? How did you rank that one that it incites a little bit of faux riot. Okay. Another thing is we will do a lot of, we'll do some things called social challenges. I'll link the playlist that we do on that YouTube, but we will grab a couple of students every single Wednesday night, film them on camera, and then post that to YouTube. We'll clip it up into a short, and that'll be something that we can post on shorts as well, but that gives students a chance to compete in certain challenges or taskmaster type challenges. Again, that's a way to use the students in your physical space and promote and pump them up on your digital platforms. And other things you can do game wise is just create some sort of contest where there's a drawing contest or a sculpture contest or a dancing contest or whatever. \n\nNick Clason (24:42):\nYou can post those on social media and let people vote, cast their vote. Did you like A or B better, right? Like gingerbread houses or we'll do Plato sculpture things. I have a game on D y M called Sculpt It, and then we've done before. It's really fun. But we post all those on social media and then we let people cast their vote for the winner, and then the next time we get together the next week or that following Sunday, we'll give away a prize to the winning team or the winning table for their contribution in that game. Those are just ways to marry your in-person with your online and make it more hybrid. Make it last beyond the one hour a week that you have your students in your student ministry. Another idea, so that's just upping your digital presence game. And hey, like I said, link in the description for 40 ideas, 40 done for you ideas in vertical, vertical video based content like TikTok, YouTube shorts, Instagram reels that you can start adopting now. \n\nNick Clason (25:39):\nAnd all of those ideas, by the way, are ideas that are recyclable. So for example, you can use the same, I just posted a game. We're calling it telepathy, but you can name it whatever you want to name it. I got it from some guys on YouTube shorts who call it wavelength, but one guy's thinking of a number and another guy's asking him for certain categories of things. So like the one I just posted, they asked for candy sport, clothing brand and day of the week, and then you give an item that is that number that's in your head. So my buddy was thinking of number three, and she said, candy, and he said, black licorice, which I think it's probably lower than a three if you ask me, but that's just me. And then she said, okay, how about sport? And he said, golf. \n\nNick Clason (26:23):\nAnd then she said, okay, how about sport or athletic wear? And he said, new balance. And then she said, how about day of the week? And he said, Tuesday, she guessed that the number was four, but it was really three in his head, right? That's just a fun game. You can do a little bit of post-production editing if you want, even if you have no editing skills, you can do most of that on your cell phone to make that happen. By the way, I have a complete ebook, another one on how to post a TikTok from scratch. I'll also link that down below in the description. But all these are ways for you to just start taking steps to up your game and your social media. All right, the other idea, what about, so that's digital presence. What about web access, right? Is your website up to date? \n\nNick Clason (27:03):\nThat's all I'm asking. Is your website up to date? And there's this idea, do we push info to people or do we ask them to pull it for themselves? And I believe that we should do both, but I believe that you can push info, but people should always know that the answer to every single one of their questions lies on the website. So yes, send that Tuesday email reminding them about the fundraiser coming up on Saturday, but let them know that in the email, Hey, all this info is available on our website so that when Friday night rolls around and the mom and dad are thinking about how to get their kids where they need to go on Saturday, and they know that one of the kids is going to the fundraiser at church, they have to figure out where they are, what time they have to drop them off. \n\nNick Clason (27:46):\nThey don't have to go dig back through their email that they've gotten 125 other spam emails between Tuesday and Friday night. They can just go straight to your website. Is your church website up to date? Listen, people live in an on demand world. They're not relying on your email to give them the information that they need. They want to be informed, but then they also, they want to know or to go to get what they need information wise. So make sure your website is up to date. And then the third hybrid idea I have are just simply like individual tools. I'll link a few of these in the description down below. But in our student ministry, like I said, we did a video called Three Ways to Ruin Your School Year, and it was basically don't connect with God. And so in the reverse, we gave them three connections with God ideas, memorizing scripture, reading the Bible, and spending time in prayer. \n\nNick Clason (28:46):\nAnd we created just a downloadable resource for them to use and utilize on their phone. It also pointed them and push them towards apps or YouVersion, Bible reading plans. So if you want to see some of those, you can check those out. But those are just ideas of things that you can help put in your student's hand. You can print physical copies if you want. You can also offer a digital version of it on your website or in an email download. And if you have an actual communications marketing department, you can put those behind Handshake websites where people have to put their name and email in, and you can use that to start building lists and things like that, which is a really good marketing practice. But if you don't want to know how to do that and you don't have a communications department, you can just put free resources on your website for people to grab, however and whenever. \n\nNick Clason (29:35):\nBut what about the challenge? What is difficult about doing this? I hear you on the other side of this video. Don't have time. No way I can do this. Great. We're going to address that in the next section. Look, I get it. This is a lot. And as I'm explaining this, you're like, bro, I don't have time to do any of this. I know it's a lot of work. In fact, there's a tension, an inherent tension that will lie when you choose to enter into a hybrid space. The best example I have is the church I worked at before here. I started out on the very first day of Covid. I don't recommend that as a strategy, but I dunno how any of you can avoid that if you're taking a new job. But because I started on the first day of Covid, the very first thing that I did that we did, that our church did, that our student ministry did was launch a YouTube channel. \n\nNick Clason (30:23):\nWell, they already had a YouTube channel, but launch a YouTube show. We called it unscripted and most churches during Covid, it was a in-person programming, youth ministry replacement. And dude, it was innovative. It was one of a kind. I really did not see a lot of other churches doing a full on show direct to camera, not just camera in the back of the room. There was a lot of power behind it. There was a lot of creative team members, videographers, contractors that were working on it. But then, as you know, slowly covid started to kind of wind down in-person, became more and more of a thing, and we started having more and more students back on campus and back in the room, but unscripted didn't go anywhere. In fact, we wanted to let unscripted serve as the small group teaching element, teaching moment in multiple in-person small group meetings in various host home locations throughout the city that lent itself better for geography. \n\nNick Clason (31:33):\nWe were in a mega church, and so a lot of people drove many, many miles to our church. And so we could put houses 20 minutes away from the campus, but closer to where students lived. We could also offer groups on multiple days of the week as students are super, super duper busy. It was a really, really, and because Covid had ushered us into this moment, it allowed us the chance to sort of rethink and reinvent how we disseminated our teaching and got the Bible into the hands of our small group leaders and into the hands of our children. But more and more people were clamoring for on-campus stuff, especially in light of Covid. And so this tension between is this good for the show? Is this good for online? Is this good for YouTube versus is this what's best for in the room? Became this tension and ultimately became insurmountable to the point where the show got canceled. \n\nNick Clason (32:25):\nNow, the downside, the real thing, the real rub you got to answer is we have kids sitting right in front of us every single week. Is YouTube the best strategy for those kids? That's probably got to be your number one priority, but the challenge is that there's going to be a tension between the online and the in-person constantly. And it's going to be so easy when it feels so insurmountable that you just say, forget it. I can't worry about the online anymore. I just got to focus on the in-person. And I don't necessarily have a formula or an answer for you, but what I do know is that there were some times where we did some things where we faced a challenge and we were tempted to just be like, you know what? Forget it. That's not the priority here. And we said, no, no, no, no, we're not going to do that. \n\nNick Clason (33:19):\nWe're going to lean in and we're going to figure this thing out. And so one of my favorite things, in fact, I have a game that sort of tried to mimic it. It's not as good though because it's not like a full on show with our youth pastors and our personalities, but it's called Duck Duck Trivia, and it's where you play duck, duck goose in a circle. But in the meantime, there's a trivia game happening on the screen. I have it on D y m, but we did a version of it with our show. And anytime you heard a squeak with one of the rubber ducks that we had, people had to get up and play duck, duck goose in the room while also paying attention to the screen and playing trivia. I created a sheet, a downloadable note sheet for them to keep track of and take notes of. \n\nNick Clason (33:59):\nThe point I'm making with all that is that there was a way to win in the room and win online, and it was epic. You know what I mean? But you got to spend more time and you got to think outside the box. You can't just throw a four corners game on the screen and be like, that's going to crush on YouTube. It just might not. The other challenge of it is just going to be a time constraints challenge, right? Digital media, video editing, graphic design soaks up a lot of time. And if you're a lone ranger, if you're a one man band, if you're doing this on your own, bro, I get it, you're going to be spending a lot of time on it. Again, the temptation is going to be to just throw it out, throw the baby out with the bath water, don't need it anymore. \n\nNick Clason (34:42):\nBut if you lean into it, you can find some good on the other side of the mountain there. The fact is, you just have to value it. Your church has to value it. Your supervisor has to value you spending your time on it and notice and point out and know that it is making a difference, even if it's not seen and felt immediately right away. And that's the, that's the third shadow side. You have to determine your win with this because the payoff for digital is not immediate. And you have to answer questions like, is this to reach outsiders? Is this to serve and help mature our insiders? What is the real reason behind this? But here's my thing, because of what Jeremiah said in Jeremiah chapter 29, I do believe we should invest in where we are. So I think out of this video, I'd love to encourage you, I'd even love to hear from you, comment below, but what's one next action step that you're going to take today? \n\nNick Clason (35:33):\nMaybe it's just like, you know what? I'm going to stop just only posting announcement graphics to my Instagram. I'm going to start leaning in a little bit to an Instagram strategy. Maybe it's I'm going to launch a YouTube channel. Hit that link in description, a hundred dollars, YouTube starter kit, whatever the case might be, what is going to be your next step, but just start now. But listen, remember, grab my surefire resource 40 done for you ideas to help you just navigate this link in the description or in the show notes, hybridministry.xyz, and right here, this is why every single church needs a strong digital presence. I flesh it out, I explain it. I give you my strategy in this video. It's linked right here on the screen. Go check that out or go check out this YouTube playlist video teaching you how to start your YouTube channel from scratch. But we're trying to make digital ministry accessible, reachable possible, so don't forget, and as always, stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎥\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\n⛪ In this episode of the Hybrid Ministry Show we want to explore the Future of Youth Ministry in the Local Church.\u003cbr\u003e\nWe’re going to lean into the idea, and namesake of our show, and truly unpack the idea of: “Hybrid Ministry”\u003c/p\u003e\n\n\u003cp\u003e😡 Additionally, I’m going to answer the question: Does God Hate Social Media?\u003c/p\u003e\n\n\u003cp\u003e👌 And give you 3 Practical Tips that you can begin implementing into your student ministry space: TODAY\u003c/p\u003e\n\n\u003cp\u003e🔓The Church needs to unlock \u0026amp; unleash the next generation.\u003cbr\u003e\nThey are the church of now.\u003cbr\u003e\nAnd Gone are the days of the one-size-fits all approaches to youth ministries.\u003c/p\u003e\n\n\u003ch2\u003e🎨 It’s about learning and finding where youth people are, embracing diversity and creativity.\u003c/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003ch2\u003eWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/067\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/067\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//BRACKETS\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.html\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-student-ministry-bracket-of-epic-things/games-3974.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SCULPT IT\u003cbr\u003e\n\u003ca href=\"https://www.downloadyouthministry.com/p/sculpt-it/games/humor-8503.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/sculpt-it/games/humor-8503.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SOCIAL CHALLENGE PLAYLIST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=TNYRk3l4M-4\u0026list=PL_FbsNmRvDjempodvm_5FsqwakX6OidCd\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=TNYRk3l4M-4\u0026amp;list=PL_FbsNmRvDjempodvm_5FsqwakX6OidCd\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SPIRITUAL RESOURCES\u003cbr\u003e\n\u003ca href=\"https://www.dropbox.com/scl/fo/l6cp97ufmwn8gfpfkxbte/h?rlkey=s5hb09c6d6x1u9iqcdz5j1aya\u0026dl=0\" rel=\"nofollow\"\u003ehttps://www.dropbox.com/scl/fo/l6cp97ufmwn8gfpfkxbte/h?rlkey=s5hb09c6d6x1u9iqcdz5j1aya\u0026amp;dl=0\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//DUCK, DUCK, TRIVIA\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/duck-duck-trivia/trivia-8705.html\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:03 The Future of Church Youth Ministry\u003cbr\u003e\n02:03-09:08 What does Hybrid Ministry mean?\u003cbr\u003e\n09:08-17:29 The Biblical Basis for Digital Expressions of Church\u003cbr\u003e\n17:29-29:48 3 Ways to Invest in your Online Presence\u003c/p\u003e\n\n\u003ch2\u003e29:48-36:25 The Challenge of a Strong Digital Presence\u003c/h2\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nIn this episode, we are going to be exploring the question, does God hate us using social media? We\u0026#39;re also going to be looking at unpacking and exploring and talking about the future of the church and the future of youth ministry. And finally, we are going to help lean into this idea of hybrid ministry. What is it? How do we implement it? What are the downsides of it? And lastly, we are going to offer three practical tips to help you win in your church and in your student ministry. And as always, there will be game ideas because that\u0026#39;s just a part of the thing. The church is at this crossroads where they need to look at unlock and unleash the next generation because the next generation is the church of today, not the church of the future. Gone are the days of the one size fits all youth ministries, and so we need to help explore and unlock for you what\u0026#39;s going to work in your context. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:03):\u003cbr\u003e\nIt\u0026#39;s about us learning diversity, creativity, and leaning into the individuality of each and every one of our students, and to help do that, to help lean into the creativity. This is why I believe that the digital space is such a great opportunity for us. In fact, I have a done for you resource if you are just kind of floundering and have no idea where to go, and that\u0026#39;s what we talked about in this video that\u0026#39;s going to be linked right here at the top of the screen, TikTok versus Instagram versus YouTube because we are going to help you navigate the best social media to go all in on your context as well as give you a free ebook that\u0026#39;s linked right down here below in the description to help you navigate social media for your church and for your student ministry. But without any further ado, let\u0026#39;s dive into this episode, the future of the church, the future of youth ministry, and what exactly is hybrid ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:02):\u003cbr\u003e\nLet\u0026#39;s go. Well, hey everyone. Welcome to the Hybrid Ministry Show. If you and I haven\u0026#39;t had a chance to meet yet, my name is Nick Clason. I am a almost 13 year youth ministry veteran, currently living and working in the D F W Dallas-Fort Worth area. And I am on a mission to help churches and youth ministries realize their potential for what they can do with digital ministry and in the digital space. In fact, that\u0026#39;s why I have this entire podcast, this entire YouTube channel. In fact, if you didn\u0026#39;t know, we are a podcast, so you can check out the show notes for link to our full \u003ca href=\"mailto:transcripts@hybridministry.xyz\" rel=\"nofollow\"\u003etranscripts@hybridministry.xyz\u003c/a\u003e, but you might be asking what even is hybrid ministry? What even does that mean? And it\u0026#39;s a little bit of a made up word I would say, but the idea of a hybrid thing, I think about it as a football fan. Think about Teem Hill of the New Orleans Saints, right? He\u0026#39;s a hybrid style player. He can play, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:59):\u003cbr\u003e\nHe can get under center, he can snap the ball and throw it, but he\u0026#39;s also got some kind of tight end skills, some kind of H back type skills. Or as an old timey Colts fan, Dallas Clark was a great hybrid or H back style of player. He didn\u0026#39;t fit into a one size fits all mold. And that\u0026#39;s really my heart behind what I think hybrid ministry is another really great example. I\u0026#39;ve used it before, so if you\u0026#39;re a long time listener, you\u0026#39;ve maybe heard it, but the idea of Home Depot when I am a customer, I am a customer of Home Depot and so if on any given Saturday I\u0026#39;m just feeling Super dad and I want to throw on my cargo shorts and my new balance shoes and just go peruse the aisles of Home Depot, I can do that. I can experience Home Depot in a physical sense. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:47):\u003cbr\u003e\nHowever, at the same time, if I don\u0026#39;t have time to do that and I just want to place an order online, I can jump on their app and I can do that as well. But the third option is probably my favorite is a hybrid relationship with Home Depot where I grab my cell phone, I download their app while I\u0026#39;m in the store, I search for the thing I need, it tells me the exact aisle and bay number and location of my thing and I can walk straight there. I have a digital relationship with Home Depot while I am physically in the store at the physical location. And I think in a lot of cases that\u0026#39;s the way that our churches need to start just thinking about because in a lot of times, especially with Covid, we did not have the physical as an option. And so we all moved to digital and it was an amazing opportunity. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:41):\u003cbr\u003e\nI think a lot of churches learned a lot. I think a lot of churches are still doing things now as a result of what happened during the pandemic, but now as restrictions have lifted and people have gone more and more back into church on a regular basis, churches have been like that stunk. Let\u0026#39;s go back to what we know and there is so much value in what can happen in an interpersonal relationship. Please, I want you to hear that from me. I want you to know my heart, but I also believe that, I mean, you know this right there are 168 hours per week in any given week, but most churches really only focus on the one or two hours that you have a programmed scheduled event. It\u0026#39;s like the evening news or it\u0026#39;s, it\u0026#39;s like sitcom appointment television. If you want to know what\u0026#39;s going on in this series, then you better be here at 10:30 AM and that\u0026#39;s the only time that you\u0026#39;re ever going to know what we\u0026#39;re talking about. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:37):\u003cbr\u003e\nAnd honestly, let\u0026#39;s be honest, churches, that is a really selfish and kind of vain approach. The only way for people to grow is to make your thing appointment calendaring in their life, and that\u0026#39;s just not the world that we live in anymore. You\u0026#39;re going to have people do that and because you do have some people do that, you think everybody should adopt that approach. Meanwhile, there are people who do want to grow in their faith and do want to have a relationship with you and your church. However, their schedule may not allow for it. Like I know this coming Saturday we are hosting a national day of youth ministry volunteer training by D Y M, shout out d y m, but the problem is my boys have their very first game of T-ball and so unfortunately my wife can\u0026#39;t, as a super rockstar volunteer that she is, she\u0026#39;s not going to be able to make a portion of that training. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:29):\u003cbr\u003e\nDoes that mean that she doesn\u0026#39;t care about youth ministry and teenagers and her role in our church? Not at all. She\u0026#39;s busy. She\u0026#39;s got something else going on and so we always have to think and accommodate for that. And I think a lot of times churches are just like, you need to prioritize this. And that\u0026#39;s true. Hearing me say that I believe that our people need to prioritize the things of God. However, I also believe that we are now in a time and in a space in 2023 and beyond where we can offer things to people that they can consume, that they can learn, that they can come to understand, that they can gather teachings about the importance of what our church is doing, what our church is offering in a hybrid type of moment. They have an in-person relationship with our church, but they can lean into the digital and I think a lot of churches are approaching digital as the outreach arm and that\u0026#39;s really all it does. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:24):\u003cbr\u003e\nAnd then once you\u0026#39;ve come and decided to commit to the church, then you have to shift to completely in person. And I just want to tell you, I don\u0026#39;t live that way. I got a speeding ticket last week. It was awful. I was going way too fast in zone. That should have been a much faster speed limit, but it\u0026#39;s a speed trap. And after paying a $346 yesterday, I had the option to call to go in person or to go online to remedy that. Guess which option I chose? Just like all of you, I chose the online option. If there\u0026#39;s a way to do it where it can be more convenient and it doesn\u0026#39;t hinder the relationship, and I think that\u0026#39;s what we need to do. So hybrid, it\u0026#39;s not just about in-person or it\u0026#39;s not just about digital. It\u0026#39;s about finding a way to marry those two environments so that people can have a holistic and much more robust relationship with your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:24):\u003cbr\u003e\nHey, listen, I hope you\u0026#39;re getting value out of this video and we\u0026#39;re going to continue on and we have all kinds of other videos like this, and so it would be incredible if you hit the subscribe button so that you get notified every single time we drop a video like this and listen, it costs you nothing but a really does help us out. So if you would like this video and maybe even share this along with a friend or someone else that you know who\u0026#39;s a youth pastor or a church communications person because we are on a mission to help churches lean into the hybrid side of their ministry. But let\u0026#39;s move on. Let\u0026#39;s answer next question. Does God hate social media and what is there if, is there a biblical basis for leaning into digital and hybrid ministry? Let\u0026#39;s check it out. So I know a lot of pastors, I know a lot of people, I know a lot of leaders who encourage people to lean away from digital media, social media as a means of discipleship and a means of growth. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:23):\u003cbr\u003e\nAnd I think in a lot of cases that that\u0026#39;s really a healthy practice for a lot of people. I think with unfettered, unfiltered access to just doom scrolling social media time and time and time and time and time again, which I actually didn\u0026#39;t mean to turn. Oh look, there\u0026#39;s me. I didn\u0026#39;t mean to turn my phone on doing that, but when people just do that over and over and over again, I know that it is not healthy. There are some definite downfalls and some definite payrolls to doing that. However, I also know that I need this thing to keep track of my calendar. I need that thing to read email. I need that thing to track my receipts. I need that thing to get me somewhere in a turn by turn. G P SS navigation system. That thing right there is where my wife and Mike\u0026#39;s grocery list lives. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:14):\u003cbr\u003e\nIt lives in a digital format on our phone that we both have access to like a shared list. And so this thing is going nowhere. And so instead of just coaching people to throw it in the fire and be done with it, while that may be what some people need to do, I think we also need to begin to think about how can we help coach people through having a cell phone? Yes, there are bad and evil things on cell phones. If you have a teenage boy, a teenage girl, the pitfalls of pornography and what is available to them in their pocket at any given moment is dangerous. However, that\u0026#39;s not going anywhere for them and unless mom and dad want to rip that away from them, they are going to have a cell phone. So how do we help them walk through and wade through the difficulties of that reality while also realizing that in many cases this is a necessary commodity for most people in America in 2023 and beyond? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:22):\u003cbr\u003e\nI do actually believe that the Bible speaks about this and one of my favorite kind of passages of it, obviously it\u0026#39;s not directly talking about cell phones and digital media because that didn\u0026#39;t exist, but the principle I do believe exists. So in Jeremiah chapter 29, which is everyone\u0026#39;s favorite bookstore, Bible verse Jeremiah 29 11, we\u0026#39;re going to read it here in just a second, but actually starting in verse five is where we\u0026#39;re going to start reading so that you for perhaps the first time in your life can get to hear Jeremiah 29 11 in its full context. But Jeremiah is writing to the Babylonian people who are in exile in, or I\u0026#39;m sorry, he\u0026#39;s running to the Jewish people who are in exile in Babylon. So God\u0026#39;s people are in a foreign land and he addresses their concerns. Here\u0026#39;s what he says. I want you to build homes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:16):\u003cbr\u003e\nI want you to plan to stay. I want you to plant gardens, eat the food that they produce, marry and have children, and then find spouses for them so that they may have many grandchildren. Multiply, don\u0026#39;t dwindle away and work for the peace and the prosperity of the city where I sent you into exile. Pray to the Lord for it, for its welfare and it will determine then ultimately your welfare. Verse eight says, this is what the Lord of the heavens armies, the God of Israel says, do not let your prophets and fortune tellers, tellers who are with you in Babylon trick you do not listen to their dreams because they\u0026#39;re telling you lies in my name. I have not sent them, says the Lord. This is what the Lord says. You\u0026#39;ll be in Babylon for 70 years, but then I will come and do for you all the good things I have promised and I will bring you home again for I know the plans. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:11):\u003cbr\u003e\nHere it is, guys. Verse 11, for I know the plans I have for you, says the Lord, the plans for good, not for disaster. To give you a future and hope. I think that what God is basically saying in this verse is he\u0026#39;s saying, invest in the place in which I have placed you. And he\u0026#39;s saying, embrace the things of the land, of the place of the climate, of the context of which I have placed you and to the Jewish people that meant plant gardens, intermarry, have children, have grandchildren, pray for the prosperity of Babylon because that will determine and dictate the prosperity of you and your life. And in a lot of the same ways, I believe that technology is the opportunity for us to enter into a digital landscape and a digital Babylon, so to speak. And so we have the chance to lean into it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:01):\u003cbr\u003e\nWe have the chance to go towards what the people of our day are using and navigating, and we have the chance to redeem it. We have the chance to bring light into it. We have the chance to sprinkle in and even more than just sprinkle, but fully embrace and bring the great message of hope of the gospel into a digital and hybrid space. And most of the times, the pastors that I have interacted with are saying cell phones are bad and evil because most people have really bad habits with it. And so they\u0026#39;re saying, so just don\u0026#39;t do it. You don\u0026#39;t need it. You don\u0026#39;t need a digital Bible. Go get your paper Bible. I\u0026#39;m just saying, listen, if you\u0026#39;re a youth pastor and you\u0026#39;re ministering to a 13 year old who just got a new cell phone, that\u0026#39;s really not going to play very well to them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:50):\u003cbr\u003e\nI\u0026#39;m not saying that we should just cater to people. Discipleship is difficult and often we get the root word discipline from it, and so it\u0026#39;s going to require some hard and difficult conversations. But all that being said, we are not going to successfully push people away from it and just I, listen, I get it just because, oh, well, should we cater to bad habits? Absolutely not. But there\u0026#39;s a lot of good that can happen on here. Right now, I play fantasy football through my cell phone because of fantasy football. I have connections with people that I have worked with in the past, my family who lives in three continents on this globe. We play fantasy football together and we connect through this. My church staff right now, we have 30 people on our church staff playing fantasy football that I am help kind of spearheading and leading, and that\u0026#39;s helping bring about some comradery among our staff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:47):\u003cbr\u003e\nI read the Bible this morning on the Bible app through a plan that I subscribe to on my phone a lot of times when I don\u0026#39;t have, and I read that on my iPad, and if I don\u0026#39;t have my iPad, I will read it on my phone. One of my favorite apps on here is the Bible verse memory app, right? My point is that there\u0026#39;s a lot of good that can happen through this, and I think we a lot of times want to throw the baby out with the bathwater. So let\u0026#39;s lean in. Let\u0026#39;s teach people how to navigate and make wise decisions and choices as they interact with digital and cell phone media. So the question that you\u0026#39;re probably asking then if you\u0026#39;re youth pastor, church communications person, is how do I invest in an online presence? What do I do? And I want to let you know before we dive into that, that if any of this is interesting to you, if any of this is ringing a bell, any of this is perking your interest that we have a website, hybridministry.xyz, and this episode is episode 67. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:48):\u003cbr\u003e\nSo if you go to hybridministry.xyz slash 0 6 7 link is also down below in the description along with my 43 ideas for how to lean into digital ministry. You can get full transcripts. That\u0026#39;s one thing that we provide completely for free in every single episode in case you\u0026#39;re out on a run and you\u0026#39;re hearing this and you\u0026#39;re like, dude, I need some of that. I need to take some notes and filter some of my thoughts around some of what we\u0026#39;re listening to in this episode. Great, we got that for you. Link in the description, hybridministry.xyz/067, but let\u0026#39;s explore and let\u0026#39;s answer and tackle this question. How do you invest into your online presence? I have three ideas for you to help invest more into your online presence. One idea is just up your game in your social media and your digital media presence. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:41):\u003cbr\u003e\nAnd so that can be all kinds of different things like your social media. Does that mean that your church or your student ministry has a pop Instagram account? I mean maybe, or is it that you launch a relevant YouTube channel maybe? Or is it that you\u0026#39;re surfing on the TikTok trends out there on that app? TikTok could be, but whatever it is, there is an opportunity to weave in social media not only to your church attenders, but also to people out there in the world who don\u0026#39;t know anything about you, your church or your student ministry. But my ultimate number one recommendation, especially if you\u0026#39;re in youth ministry, and if not I still recommend this for a lot of churches, is YouTube. And what I actually have is a link in the description for how you can launch and start a YouTube channel for under $100, which by the way in 2023 is completely unheard of. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:33):\u003cbr\u003e\nSo you should definitely get in on that. But what it\u0026#39;s going to do is it\u0026#39;s going to help you utilize and start a channel simply using your cell phone upping and leveling up your game with some microphone gear and maybe some basic lighting to just get the ball rolling so that you can have a YouTube channel. And the reason why I believe YouTube is such a strong contender is especially if you\u0026#39;re a youth pastor, 95% of teenagers claim to use and utilize YouTube. Meanwhile, people are getting on there and think about it, how do you engage and interact with YouTube? You probably hopped on there recently and said, how do I fix this clogged sink in my guest bathroom? Right? People are getting on there and asking specific questions, and while you may be trying to figure out how to unclog your sink, a 13 year old might be saying, why does God send good people like my grandmother to hell? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:27):\u003cbr\u003e\nAnd you as a youth pastor have an opportunity to address and answer that particular and specific question. Now, tell me that that\u0026#39;s not an amazing opportunity. We posted a video on our church\u0026#39;s social media, our church\u0026#39;s YouTube, the beginning of the school year called How to Ruin Your School Year. I think maybe we did the opposite of it, how to Not Ruin Your School Year, and it got like 150 views, and our audience is really not that big on YouTube. And I mean we have at least 150 students on our role and on our roster, but I know that not all of our students are subscribed to our YouTube are even really paying attention to our YouTube. So those 150 views did not all come from our students. My question is, would you like an opportunity as a youth pastor to have greater kingdom impact than you have currently right now in your local physical context? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:21):\u003cbr\u003e\nMaybe the answer is no, but I would wonder why the answer to that would be no. Sure, you can\u0026#39;t nuance and go as deep, dude, that was like a 12 minute video. I had enough ability to flesh things out and flesh out ideas and explain things fully and thoroughly that you might have to leave on the cutting room floor of say, a more short form vertical video-based TikTok or YouTube short or something like that. There is opportunity really there is out there to answer specific questions of teenagers. And YouTube is powered by Google the number one largest search engine of the world, and people consider YouTube to be the second largest search engine in the world. So put answers to the questions that people are going to the second largest search engine in the world in there, trying to get answers to big matters of faith and existential realities. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:15):\u003cbr\u003e\nYou have a chance to do that. And like I said, link in the description down here that will help you get your YouTube channel up the ground with just a minimal amount of gear talking head just like this video into a cell phone camera. The other idea, the third idea that I have for you are some hybrid based games if you\u0026#39;re in youth ministry, the value of games. But one of my favorite things we do is brackets. So if March madness style, if you\u0026#39;re a sports person, you got 64 teams, we\u0026#39;ll do a 16 team bracket, we\u0026#39;ll rank things kind of arbitrarily with our own sort of value-based ranking system. We have a platypus mascot in our student ministry and that was voted on competing against 16 other animals. So we had a yak and we had a lamb, which was a 16 seed, which almost won and upset the number one seed a lion. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:11):\u003cbr\u003e\nWe had a baboon on there, and what ultimately won was the platypus. I think that\u0026#39;s the generation of Finn. And for talking one of my favorite brackets, I actually have a couple on download youth ministry. I\u0026#39;ll put the link to those in descriptions if you want to go check \u0026#39;em out or create your own. But we will do a Super Bowl food or big game day food bracket so that students can self-select what foods, what snacks are going to be at the Super Bowl party, and just a couple of weeks at the time of this recording. So probably by the time this drops, it\u0026#39;ll be happening live. Feel free to go check it out at Cross Creek students. That\u0026#39;s all of our handles on YouTube, Instagram, and TikTok, but we are going to be launching the world\u0026#39;s greatest donut bracket, and it\u0026#39;s going to be students selecting the world\u0026#39;s greatest donut. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:58):\u003cbr\u003e\nHere\u0026#39;s the cool thing though. We just paid for, I don\u0026#39;t know, a couple hundred dollars banner to be installed in one of our walls that we can reuse and replicate every single time we run a bracket. We\u0026#39;ll probably do two or three of these a year where we can hang it in our physical space. So as students walk in, they\u0026#39;ll see it, but then the push is for them to jump on Instagram and cast their vote, jump on social media and let it be known what they\u0026#39;re going to be voting for. And so that\u0026#39;s a way to be hybrid. We\u0026#39;re talking about it, announcing it and making it a big deal in our physical space, and we\u0026#39;re giving students even a chance to vote physically on a piece of paper, but then we\u0026#39;re also pushing it towards digital media. Those things get a ton of traction in our context. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:47):\u003cbr\u003e\nPeople talk about it, especially on staff people like which one won? How did you rank that one that it incites a little bit of faux riot. Okay. Another thing is we will do a lot of, we\u0026#39;ll do some things called social challenges. I\u0026#39;ll link the playlist that we do on that YouTube, but we will grab a couple of students every single Wednesday night, film them on camera, and then post that to YouTube. We\u0026#39;ll clip it up into a short, and that\u0026#39;ll be something that we can post on shorts as well, but that gives students a chance to compete in certain challenges or taskmaster type challenges. Again, that\u0026#39;s a way to use the students in your physical space and promote and pump them up on your digital platforms. And other things you can do game wise is just create some sort of contest where there\u0026#39;s a drawing contest or a sculpture contest or a dancing contest or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:42):\u003cbr\u003e\nYou can post those on social media and let people vote, cast their vote. Did you like A or B better, right? Like gingerbread houses or we\u0026#39;ll do Plato sculpture things. I have a game on D y M called Sculpt It, and then we\u0026#39;ve done before. It\u0026#39;s really fun. But we post all those on social media and then we let people cast their vote for the winner, and then the next time we get together the next week or that following Sunday, we\u0026#39;ll give away a prize to the winning team or the winning table for their contribution in that game. Those are just ways to marry your in-person with your online and make it more hybrid. Make it last beyond the one hour a week that you have your students in your student ministry. Another idea, so that\u0026#39;s just upping your digital presence game. And hey, like I said, link in the description for 40 ideas, 40 done for you ideas in vertical, vertical video based content like TikTok, YouTube shorts, Instagram reels that you can start adopting now. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:39):\u003cbr\u003e\nAnd all of those ideas, by the way, are ideas that are recyclable. So for example, you can use the same, I just posted a game. We\u0026#39;re calling it telepathy, but you can name it whatever you want to name it. I got it from some guys on YouTube shorts who call it wavelength, but one guy\u0026#39;s thinking of a number and another guy\u0026#39;s asking him for certain categories of things. So like the one I just posted, they asked for candy sport, clothing brand and day of the week, and then you give an item that is that number that\u0026#39;s in your head. So my buddy was thinking of number three, and she said, candy, and he said, black licorice, which I think it\u0026#39;s probably lower than a three if you ask me, but that\u0026#39;s just me. And then she said, okay, how about sport? And he said, golf. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:23):\u003cbr\u003e\nAnd then she said, okay, how about sport or athletic wear? And he said, new balance. And then she said, how about day of the week? And he said, Tuesday, she guessed that the number was four, but it was really three in his head, right? That\u0026#39;s just a fun game. You can do a little bit of post-production editing if you want, even if you have no editing skills, you can do most of that on your cell phone to make that happen. By the way, I have a complete ebook, another one on how to post a TikTok from scratch. I\u0026#39;ll also link that down below in the description. But all these are ways for you to just start taking steps to up your game and your social media. All right, the other idea, what about, so that\u0026#39;s digital presence. What about web access, right? Is your website up to date? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:03):\u003cbr\u003e\nThat\u0026#39;s all I\u0026#39;m asking. Is your website up to date? And there\u0026#39;s this idea, do we push info to people or do we ask them to pull it for themselves? And I believe that we should do both, but I believe that you can push info, but people should always know that the answer to every single one of their questions lies on the website. So yes, send that Tuesday email reminding them about the fundraiser coming up on Saturday, but let them know that in the email, Hey, all this info is available on our website so that when Friday night rolls around and the mom and dad are thinking about how to get their kids where they need to go on Saturday, and they know that one of the kids is going to the fundraiser at church, they have to figure out where they are, what time they have to drop them off. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:46):\u003cbr\u003e\nThey don\u0026#39;t have to go dig back through their email that they\u0026#39;ve gotten 125 other spam emails between Tuesday and Friday night. They can just go straight to your website. Is your church website up to date? Listen, people live in an on demand world. They\u0026#39;re not relying on your email to give them the information that they need. They want to be informed, but then they also, they want to know or to go to get what they need information wise. So make sure your website is up to date. And then the third hybrid idea I have are just simply like individual tools. I\u0026#39;ll link a few of these in the description down below. But in our student ministry, like I said, we did a video called Three Ways to Ruin Your School Year, and it was basically don\u0026#39;t connect with God. And so in the reverse, we gave them three connections with God ideas, memorizing scripture, reading the Bible, and spending time in prayer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:46):\u003cbr\u003e\nAnd we created just a downloadable resource for them to use and utilize on their phone. It also pointed them and push them towards apps or YouVersion, Bible reading plans. So if you want to see some of those, you can check those out. But those are just ideas of things that you can help put in your student\u0026#39;s hand. You can print physical copies if you want. You can also offer a digital version of it on your website or in an email download. And if you have an actual communications marketing department, you can put those behind Handshake websites where people have to put their name and email in, and you can use that to start building lists and things like that, which is a really good marketing practice. But if you don\u0026#39;t want to know how to do that and you don\u0026#39;t have a communications department, you can just put free resources on your website for people to grab, however and whenever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:35):\u003cbr\u003e\nBut what about the challenge? What is difficult about doing this? I hear you on the other side of this video. Don\u0026#39;t have time. No way I can do this. Great. We\u0026#39;re going to address that in the next section. Look, I get it. This is a lot. And as I\u0026#39;m explaining this, you\u0026#39;re like, bro, I don\u0026#39;t have time to do any of this. I know it\u0026#39;s a lot of work. In fact, there\u0026#39;s a tension, an inherent tension that will lie when you choose to enter into a hybrid space. The best example I have is the church I worked at before here. I started out on the very first day of Covid. I don\u0026#39;t recommend that as a strategy, but I dunno how any of you can avoid that if you\u0026#39;re taking a new job. But because I started on the first day of Covid, the very first thing that I did that we did, that our church did, that our student ministry did was launch a YouTube channel. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:23):\u003cbr\u003e\nWell, they already had a YouTube channel, but launch a YouTube show. We called it unscripted and most churches during Covid, it was a in-person programming, youth ministry replacement. And dude, it was innovative. It was one of a kind. I really did not see a lot of other churches doing a full on show direct to camera, not just camera in the back of the room. There was a lot of power behind it. There was a lot of creative team members, videographers, contractors that were working on it. But then, as you know, slowly covid started to kind of wind down in-person, became more and more of a thing, and we started having more and more students back on campus and back in the room, but unscripted didn\u0026#39;t go anywhere. In fact, we wanted to let unscripted serve as the small group teaching element, teaching moment in multiple in-person small group meetings in various host home locations throughout the city that lent itself better for geography. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:33):\u003cbr\u003e\nWe were in a mega church, and so a lot of people drove many, many miles to our church. And so we could put houses 20 minutes away from the campus, but closer to where students lived. We could also offer groups on multiple days of the week as students are super, super duper busy. It was a really, really, and because Covid had ushered us into this moment, it allowed us the chance to sort of rethink and reinvent how we disseminated our teaching and got the Bible into the hands of our small group leaders and into the hands of our children. But more and more people were clamoring for on-campus stuff, especially in light of Covid. And so this tension between is this good for the show? Is this good for online? Is this good for YouTube versus is this what\u0026#39;s best for in the room? Became this tension and ultimately became insurmountable to the point where the show got canceled. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:25):\u003cbr\u003e\nNow, the downside, the real thing, the real rub you got to answer is we have kids sitting right in front of us every single week. Is YouTube the best strategy for those kids? That\u0026#39;s probably got to be your number one priority, but the challenge is that there\u0026#39;s going to be a tension between the online and the in-person constantly. And it\u0026#39;s going to be so easy when it feels so insurmountable that you just say, forget it. I can\u0026#39;t worry about the online anymore. I just got to focus on the in-person. And I don\u0026#39;t necessarily have a formula or an answer for you, but what I do know is that there were some times where we did some things where we faced a challenge and we were tempted to just be like, you know what? Forget it. That\u0026#39;s not the priority here. And we said, no, no, no, no, we\u0026#39;re not going to do that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:19):\u003cbr\u003e\nWe\u0026#39;re going to lean in and we\u0026#39;re going to figure this thing out. And so one of my favorite things, in fact, I have a game that sort of tried to mimic it. It\u0026#39;s not as good though because it\u0026#39;s not like a full on show with our youth pastors and our personalities, but it\u0026#39;s called Duck Duck Trivia, and it\u0026#39;s where you play duck, duck goose in a circle. But in the meantime, there\u0026#39;s a trivia game happening on the screen. I have it on D y m, but we did a version of it with our show. And anytime you heard a squeak with one of the rubber ducks that we had, people had to get up and play duck, duck goose in the room while also paying attention to the screen and playing trivia. I created a sheet, a downloadable note sheet for them to keep track of and take notes of. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:59):\u003cbr\u003e\nThe point I\u0026#39;m making with all that is that there was a way to win in the room and win online, and it was epic. You know what I mean? But you got to spend more time and you got to think outside the box. You can\u0026#39;t just throw a four corners game on the screen and be like, that\u0026#39;s going to crush on YouTube. It just might not. The other challenge of it is just going to be a time constraints challenge, right? Digital media, video editing, graphic design soaks up a lot of time. And if you\u0026#39;re a lone ranger, if you\u0026#39;re a one man band, if you\u0026#39;re doing this on your own, bro, I get it, you\u0026#39;re going to be spending a lot of time on it. Again, the temptation is going to be to just throw it out, throw the baby out with the bath water, don\u0026#39;t need it anymore. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:42):\u003cbr\u003e\nBut if you lean into it, you can find some good on the other side of the mountain there. The fact is, you just have to value it. Your church has to value it. Your supervisor has to value you spending your time on it and notice and point out and know that it is making a difference, even if it\u0026#39;s not seen and felt immediately right away. And that\u0026#39;s the, that\u0026#39;s the third shadow side. You have to determine your win with this because the payoff for digital is not immediate. And you have to answer questions like, is this to reach outsiders? Is this to serve and help mature our insiders? What is the real reason behind this? But here\u0026#39;s my thing, because of what Jeremiah said in Jeremiah chapter 29, I do believe we should invest in where we are. So I think out of this video, I\u0026#39;d love to encourage you, I\u0026#39;d even love to hear from you, comment below, but what\u0026#39;s one next action step that you\u0026#39;re going to take today? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:33):\u003cbr\u003e\nMaybe it\u0026#39;s just like, you know what? I\u0026#39;m going to stop just only posting announcement graphics to my Instagram. I\u0026#39;m going to start leaning in a little bit to an Instagram strategy. Maybe it\u0026#39;s I\u0026#39;m going to launch a YouTube channel. Hit that link in description, a hundred dollars, YouTube starter kit, whatever the case might be, what is going to be your next step, but just start now. But listen, remember, grab my surefire resource 40 done for you ideas to help you just navigate this link in the description or in the show notes, hybridministry.xyz, and right here, this is why every single church needs a strong digital presence. I flesh it out, I explain it. I give you my strategy in this video. It\u0026#39;s linked right here on the screen. Go check that out or go check out this YouTube playlist video teaching you how to start your YouTube channel from scratch. But we\u0026#39;re trying to make digital ministry accessible, reachable possible, so don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"⛪ In this episode of the Hybrid Ministry Show we want to explore the Future of Youth Ministry in the Local Church.\r\nWe’re going to lean into the idea, and namesake of our show, and truly unpack the idea of: “Hybrid Ministry”\r\n\r\n😡 Additionally, I’m going to answer the question: Does God Hate Social Media?\r\n\r\n👌 And give you 3 Practical Tips that you can begin implementing into your student ministry space: TODAY\r\n\r\n🔓The Church needs to unlock \u0026 unleash the next generation.\r\nThey are the church of now.\r\nAnd Gone are the days of the one-size-fits all approaches to youth ministries.\r\n\r\n🎨 It’s about learning and finding where youth people are, embracing diversity and creativity.","date_published":"2023-10-19T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/c032053a-5ddd-4408-9f40-377e41b1577c.mp3","mime_type":"audio/mpeg","size_in_bytes":52583804,"duration_in_seconds":2190}]},{"id":"ae7ef266-45a3-4c52-aba4-1f018c6800ad","title":"Episode 066: 💸 The Surprising 4th Design Tool: Instagram Stories, a Design Option? 🚀","url":"https://www.hybridministry.xyz/066","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💸BUDGET \u0026amp; TIME FRIENDLY DESIGN PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\n🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nDESCRIPTION\n\nAre you ready to elevate your design game to a whole new level? Look no further than Instagram Stories – the surprisingly powerful 4th design tool that will revolutionize your creative process. In this captivating video, we unlock the hidden potential of Instagram Stories as a secret design tool that will unleash your creative genius. \n\nDiscover how to utilize the dynamic features, engaging elements, and captivating visuals of Instagram Stories to create stunning designs with ease. From interactive polls and quizzes to eye-catching animations and stickers, this versatile platform offers endless possibilities for designers and artists alike. \n\nImmerse yourself in a world of boundless inspiration as we delve into the unique ways Instagram Stories can enhance your design projects. Learn how to leverage the platform's vast library of filters, fonts, and effects to create captivating visual narratives that capture your audience's attention and leave a lasting impression. \n\nJoin us on this thrilling journey as we unveil the remarkable potential of Instagram Stories as a powerful design tool, empowering you to take your creativity to unimaginable heights. Elevate your designs, captivate your viewers, and unlock new dimensions of artistic expression through this revolutionary platform.\n\nDon't miss out on this opportunity to tap into the secrets of Instagram Stories as a design powerhouse. Subscribe to our channel now and stay tuned for more exciting videos that will inspire and empower you in your creative endeavors.\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/066\n\n🕰️TIMECODES\n00:00-02:23 Design Tool #4 is Instagram?\n02:23-03:05 Why Every Student Ministry NEEDS a Strong Digital Presence\n03:05-10:41 How to Hack Instagram and Make it work for on-demand Graphics\n10:41-15:19 The Top 3 Ways to Use Instagram in Youth Groups for Design\n15:19-17:37 The Shadow Side of Instagram\n\n✍️TRANSCRIPTS\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:02):\nIn this episode, we're going to explore the surprising design tool that you probably didn't even know about or think about that is already sitting as an app on your cell phone. Yes, I'm talking about Instagram and the Instagram story editor. When you are in a pinch and you need a vertical based graphic or you need something that can be cropped down to a square size graphic or even potentially narrowing it down to a widescreen graphic, you can pop open your phone into the Instagram story editor and create amazing looking crisp graphics. And so in this video, we are going to explore the world of the Instagram Stories editor. We're going to look at some of its features, how you can implement and the downside of it. Welcome to the Hybrid Ministry Show. Well, hey everyone. My name is Nick Clason. I am a youth pastor in Dallas, Texas, and I have been doing youth ministry for 12 and a half, 13 years.\n\n(00:59):\nAnd every church, except for the very first church I had straight out of college, that was just a part-time job. I've had Instagram and I helped implement it in some churches. I've taken over it over account in other churches. But one of my favorite features of Instagram is the Instagram stories editor. And I've used it in a lot of different cases and a lot of different scenarios when I've been in a pinch or I've just really needed something on the fly on my phone that I can pull, open my phone real fast and just kind of make it happen. And so I love Instagram. It of course has some downsides and it has some shortcomings. Just like every other feature that we've looked at in this playlist. We've looked at PowerPoint, we've looked at Canva, we've looked at Adobe Express, and now we're looking at Instagram is probably the weakest of the four.\n\n(01:48):\nBut it is great when you just need something quick on the fly and that you can make on your phone and you can get to it relatively accessibly. And so that is why I like to use it and that's why I included it. And in most cases, if you already have Instagram installed on your phone, if not, it's free to do. You can have it very accessibly in your pocket and you can make amazing looking graphics in just about no time. And hey, I am on a mission for every single youth ministry in America to understand that they need to have a strong digital presence. Don't believe me. Check out this video that I have linked right here, what every student ministry needs and why. Every student needs a strong digital presence. And if you're thinking, Hey, I don't have time for that, don't worry. Because in that episode, I have a surefire resource to help you build out a full digital social media strategy as well as a strong just digital strategy in general. And so you don't have time, that's okay. We got 40 resources basically done for you. So check that out. That is a free resource to you in that video. Also linked here in the show notes.\n\nNick Clason (02:59):\nBut let's dive in and let's explore the world of Instagram stories here together. Alright, so right here on my screen, you're going to be able to see some screenshots from my Instagram. And so first and foremost, if you open it up and you're already following people, you're going to see some stuff on your feed and stuff like that. But right up here in the top left corner is where stories live and stories exist, and all the way across the top here are additional stories. And so when you are adding a story, you can do one of two things. You can either hit this plus button up on your profile thing or you can swipe your phone to the left, and then you're going to now be able to see what is directly in front of you. Took screenshots. You all can see my other side of this setup, which is disastrous in my guest room.\n\n(03:51):\nAnd we had someone dog sit this weekend and it's still not cleaned up, so that's cool. But once you're in here, you can post a photo. So you can either upload a photo directly here from this upload thing, or you can take a photo of what is right in front of you. Either are great options or you can go over here to this left menu, which has multiple different options as well. So you have the create feature, which is one of my favorites. And when you're on the create feature down here in the right hand corner, you have different options of colors. So you can cycle through different colors that you may want to use. You can also scroll through and use some of these shout out things so they have Happy birthday, thanks, happy anniversary. And you can change the look of it. At the top here with this little dice thing, they have a GIF option, so you can search gifs and use gifs.\n\n(04:50):\nAnd then they also have a, on this day, five years ago type of thing, which it looks like on this day, a year ago, I was asking if 40 spam calls in one day is a lot, bro, I was getting so many spam calls a year ago. We were applying for a new mortgage, and so my number got out there and I was literally just getting call after call after call. My wife was too, it was a lot. Let's go through and talk about the create feature. In the create feature. You can tap to type something, and so you can put it in there, type it out, and while you're there also you can change font types, so you can, oh, that's weird. So yeah, so here's all your different font types when you are in here. And so I'm typing one out right now, hybrid ministry.\n\n(05:47):\nSo you can change the font type, you can adjust the background, you can take the background off, you can change the, there's all kinds of different things that you can do. But now I got all these kind of graphics, I got all these different options, and I have just a story. It's created, you can see it here on the side of the screen. If you are wanting to use it on Instagram, you would post it right here with my stories, but if not, you can go up here to these three little dots and you can, in addition to drawing on it, like annotating or whatever, you can also save it to your device and that's where you can save it and go out and use it in different spots. And so the way that this one currently, this hybrid ministry one is clipped, I could clip it down in a PowerPoint maybe, or Photoshop or even just the phone editor.\n\n(06:43):\nThe photo editor on my own phone. I could crop it down to a 16 by nine, export it and use it on screen. I don't know how crisp that's going to be narrowing it down and zooming in that much, but it is conceivably an option. It's probably not optimal to do it that way. Another thing is you could flip your phone sideways and design this way, design on the side, and then save it. It's going to save as vertical, but once you have it in your photo editor, you can flip it and you could use it that way as well. I've actually never done that, but as I'm talking it through, that could be an option. So beyond the create feature over here, we also have, looks like it's giving me, oh, those are just filter types beyond the create option. Like I said, you also have a few other options over here.\n\n(07:31):\nAnd one that I want to point out is the layout feature. So when I click layout, it gives you a handful of different layout type options, and that's a grid based thing. So you can do four by four, two by two, you can do side by side three, or you could do six all on here. So that's something that could come in handy at a time as well. They have hands free, that's mostly just for, that's mostly just for filming stuff on stories, so you're probably not going to use that as a design feature. And then right here they have the dual feature, which is them. Instagram is notorious for ripping features off of other social platforms. So this is them ripping off of B reel and they're front facing camera and self-facing camera. So you may use that again, you could use that if in your church or student minister you're looking to do some sort of series that is talking about being real and you want to use the features or the looks of the BeReal platform, you could use that one right there on Instagram. So that's all the menu options there on the side of the Instagram stories\n\nNick Clason (08:54):\nEditor. Now, once you are ready and willing to start uploading, so I'll go to my hybrid ministry thing here, and now that I'm ready to upload, you can also add more text on the screen. You can adjust how big it is. You can adjust the left center, right center, all those things. You can also go here to the stickers thing. And there are all kinds of different locations. And so I'm just going to show you this graphic here on the screen. And some of them are more for social media for sure, but you can do little sticker things, little slider things. And if you download them as, and if you're using this as a design tool that you're going to also post on social media or on your screens, they're not going to be interactive like this. But this is also one of my favorite features for just hybridizing your ministry because you can do a lot of things here on the Instagram Stories editor or even in some of these you can use in reels.\n\n(09:55):\nAnd that's one of my favorite ways, like I said, to hybridize my ministry because I may preach a sermon on Wednesday night and then I may post a clip on Thursday and I may add a slider bar or a voting option or something like that, just letting students interact with the piece of content that I have created. So that's just a little pro tip, bonus tip for you. So, so far, if you've learned something about Instagram in this video, would you just hit that like button and maybe even that subscribe button because we're going to be dropping all kinds of stuff, not just about design, but about hybrid ministry for you and in your future. So go ahead, do that now and let's move on after this. And let's start talking about different ways that you can implement these graphics from Instagram in your student ministry and in your ministry in your church.\n\n(10:42):\nAll right, so here are a few ideas of ways that I have implemented the Instagram Stories editor into just my day-to-day life in student ministry. Here are also some ideas that you could use in your ministry, and there are going to be things that I'm not thinking of. So even as I'm just stream of consciousness, giving out some thoughts, it might spark within you ideas. So I want to encourage you, be thinking, be creative, take notes. But I use the Instagram stories editor a fair bit just for social media posts. If I'm doing a carousel type post or something where I'm just going to post a text-based type of thing to my Instagram feed or Facebook feed, I'll go into the stories editor if I am in a pinch for time, and I'll throw something together and I'll download it from my device, and then I'll just go in and I'll post it.\n\n(11:29):\nAnd because when I download it, it's a full 16 or nine by 16 vertical based graphic, it's going to crop out a fair bit at the top and bottom, but that's okay. And so just when I'm building that design, I know that another thing I use is every single week on Monday, we do a meme Monday post and I post nine to 10 memes in an Instagram carousel based post. But the thing that is interesting is that on the first post of that, the first photo of that, I post just a static graphic that says Meme Monday. And I have a little design, I use the little calendar emoji, and I do meme all big and Monday with a background color on it and then the calendar in there. But I do a little bit of a different one every single week. And I literally, right before I post all the memes, I go in there, I create a graphic in the Instagram stories editor, I download it, and then I post it along with my carousel posts.\n\n(12:29):\nSo that's another way that you can just use it. And again, I could sit down and design something in Photoshop, but quite frankly, I forget every single week and once Monday rolls around, I'm like, oh, snap. I need a graphic. So I just hop into the Instagram stories editor and do it. Now, since I'm already in the Instagram stories editor, I do it on my student ministry account. That way when I'm done creating it, I actually post it. I literally post the full slide, it says me Monday. And then to link it to make sure that they know to link it, I will post on the next Instagram stories slide. I will, after I have posted the post on the feed, I will go to that post on the feed. I will share it to my stories. I'll share the second one because the first one's going to be that exact same slide.\n\n(13:16):\nSo I'll share the second one. And so it'll basically be the me Monday slide in stories. And then the next slide in stories is that post that's clickable. So you can click on it and then they can go actually to the feed and see all the different memes. Another kind of tip that I do in there is I'll post a question sticker sometimes and I'll ask them, which one was your favorite meme this week? And that's just a way to bring about some engagement. I'll be honest with you, Instagram's actually one of the least used platforms in my current context. In my student ministry, we have a lot more engagement on TikTok and a lot more engagement on YouTube. So I shy away from doing that sometimes just because I don't get a lot of interaction on Instagram. So the third and final kind of way that you can utilize this is I actually created a full theme feel of a graphic for our January series that we were doing called Habits.\n\n(14:10):\nI created it in Instagram in the stories editor. And then after that, I started to use that same feel and theme on all of our graphics. And I went and I did that in Photoshop or in PowerPoint or whatever later. But I was sitting in a Sunday morning sermon, and it was January 1st, and I was like, I need to get some sort of post out today. And while the pastor was preaching, sorry, pastor Craig, I made a graphic on my phone and then I posted it. And so I didn't use Instagram exclusively in that series for graphics, but because of the limitations with which I had for Instagram, I made that graphic. And then that is what drove and dictated how and what I did for all my graphics. Moving forward in the rest of that series. We're working pretty far ahead these days, so that's not as much of a problem, but if you ever find yourself in a pinch, you can use it and utilize it.\n\n(15:03):\nAgain, I built a graphic for social first and then I retrofitted it in other programs after for widescreen type of things, but it can make those things for you. So let's go ahead in this next section, let's look at the downside of Instagram. So the downside of course of Instagram is that that stories editor really only is vertical based. And so as I was saying, you could clip it down to screen, but it's a lot more work. Probably any one of the other three tools that we've offered for you is going to be a better advantage for you, especially if you're looking for just screen-based graphics. The way I would say to think about Instagram is in a pinch on your phone, social media graphics, that's your place to go, and you can make some cool looking things. But for full scale screen-based things, it's probably going to be more work for you than just applying for a pro account at Canva or just using PowerPoint, excuse me, or Google Slides on your computer that's already installed or even trying out Adobe Express.\n\n(16:03):\nAnd so if I were to rank these, honestly, I'd probably go Canva, PowerPoint, Adobe Express, and then Instagram. But it is a nice one to just know about and have as kind of a hack on your phone. You're out and about with a family, you forgot to post something, someone needs a graphic from you real quick. You can create something really seamless. And I think there are Canva Mobile. There's mobile for Google Slides, there's all these other things, but Instagram is a phone-based app design for phones. And so it's just the most easy to use with your thumbs. And to make it real quick, the other shadow side of it is that if you are building out a full social media strategy on TikTok, YouTube, Instagram reels, it's really only good for static type posts and JPEGs and PNGs. It is not really for video.\n\n(16:53):\nAnd right now vertical video is king. And so that's actually what I talk about in my episode, Instagram versus TikTok versus YouTube. So I'd love to actually have you check that out. It's going to fly up here on the screen as you're navigating how to build out a full and robust social media strategy for your church and for your youth ministry. We're going to rank those three platforms and tell you how to use them. And make sure you check out the other videos in this playlist if you haven't seen those yet. And make sure and subscribe, like Share with a Friend. We are on a mission to help the church understand that digital is a valid option. We're making digital discipleship easy and accessible. Don't forget, and as always, stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💸\u003cstrong\u003eBUDGET \u0026amp; TIME FRIENDLY DESIGN PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎥\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003ch3\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003c/h3\u003e\n\n\u003cp\u003eAre you ready to elevate your design game to a whole new level? Look no further than Instagram Stories – the surprisingly powerful 4th design tool that will revolutionize your creative process. In this captivating video, we unlock the hidden potential of Instagram Stories as a secret design tool that will unleash your creative genius. \u003c/p\u003e\n\n\u003cp\u003eDiscover how to utilize the dynamic features, engaging elements, and captivating visuals of Instagram Stories to create stunning designs with ease. From interactive polls and quizzes to eye-catching animations and stickers, this versatile platform offers endless possibilities for designers and artists alike. \u003c/p\u003e\n\n\u003cp\u003eImmerse yourself in a world of boundless inspiration as we delve into the unique ways Instagram Stories can enhance your design projects. Learn how to leverage the platform\u0026#39;s vast library of filters, fonts, and effects to create captivating visual narratives that capture your audience\u0026#39;s attention and leave a lasting impression. \u003c/p\u003e\n\n\u003cp\u003eJoin us on this thrilling journey as we unveil the remarkable potential of Instagram Stories as a powerful design tool, empowering you to take your creativity to unimaginable heights. Elevate your designs, captivate your viewers, and unlock new dimensions of artistic expression through this revolutionary platform.\u003c/p\u003e\n\n\u003cp\u003eDon\u0026#39;t miss out on this opportunity to tap into the secrets of Instagram Stories as a design powerhouse. Subscribe to our channel now and stay tuned for more exciting videos that will inspire and empower you in your creative endeavors.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/066\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/066\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:23 Design Tool #4 is Instagram?\u003cbr\u003e\n02:23-03:05 Why Every Student Ministry NEEDS a Strong Digital Presence\u003cbr\u003e\n03:05-10:41 How to Hack Instagram and Make it work for on-demand Graphics\u003cbr\u003e\n10:41-15:19 The Top 3 Ways to Use Instagram in Youth Groups for Design\u003cbr\u003e\n15:19-17:37 The Shadow Side of Instagram\u003c/p\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPTS\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:02):\u003cbr\u003e\nIn this episode, we\u0026#39;re going to explore the surprising design tool that you probably didn\u0026#39;t even know about or think about that is already sitting as an app on your cell phone. Yes, I\u0026#39;m talking about Instagram and the Instagram story editor. When you are in a pinch and you need a vertical based graphic or you need something that can be cropped down to a square size graphic or even potentially narrowing it down to a widescreen graphic, you can pop open your phone into the Instagram story editor and create amazing looking crisp graphics. And so in this video, we are going to explore the world of the Instagram Stories editor. We\u0026#39;re going to look at some of its features, how you can implement and the downside of it. Welcome to the Hybrid Ministry Show. Well, hey everyone. My name is Nick Clason. I am a youth pastor in Dallas, Texas, and I have been doing youth ministry for 12 and a half, 13 years.\u003c/p\u003e\n\n\u003cp\u003e(00:59):\u003cbr\u003e\nAnd every church, except for the very first church I had straight out of college, that was just a part-time job. I\u0026#39;ve had Instagram and I helped implement it in some churches. I\u0026#39;ve taken over it over account in other churches. But one of my favorite features of Instagram is the Instagram stories editor. And I\u0026#39;ve used it in a lot of different cases and a lot of different scenarios when I\u0026#39;ve been in a pinch or I\u0026#39;ve just really needed something on the fly on my phone that I can pull, open my phone real fast and just kind of make it happen. And so I love Instagram. It of course has some downsides and it has some shortcomings. Just like every other feature that we\u0026#39;ve looked at in this playlist. We\u0026#39;ve looked at PowerPoint, we\u0026#39;ve looked at Canva, we\u0026#39;ve looked at Adobe Express, and now we\u0026#39;re looking at Instagram is probably the weakest of the four.\u003c/p\u003e\n\n\u003cp\u003e(01:48):\u003cbr\u003e\nBut it is great when you just need something quick on the fly and that you can make on your phone and you can get to it relatively accessibly. And so that is why I like to use it and that\u0026#39;s why I included it. And in most cases, if you already have Instagram installed on your phone, if not, it\u0026#39;s free to do. You can have it very accessibly in your pocket and you can make amazing looking graphics in just about no time. And hey, I am on a mission for every single youth ministry in America to understand that they need to have a strong digital presence. Don\u0026#39;t believe me. Check out this video that I have linked right here, what every student ministry needs and why. Every student needs a strong digital presence. And if you\u0026#39;re thinking, Hey, I don\u0026#39;t have time for that, don\u0026#39;t worry. Because in that episode, I have a surefire resource to help you build out a full digital social media strategy as well as a strong just digital strategy in general. And so you don\u0026#39;t have time, that\u0026#39;s okay. We got 40 resources basically done for you. So check that out. That is a free resource to you in that video. Also linked here in the show notes.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:59):\u003cbr\u003e\nBut let\u0026#39;s dive in and let\u0026#39;s explore the world of Instagram stories here together. Alright, so right here on my screen, you\u0026#39;re going to be able to see some screenshots from my Instagram. And so first and foremost, if you open it up and you\u0026#39;re already following people, you\u0026#39;re going to see some stuff on your feed and stuff like that. But right up here in the top left corner is where stories live and stories exist, and all the way across the top here are additional stories. And so when you are adding a story, you can do one of two things. You can either hit this plus button up on your profile thing or you can swipe your phone to the left, and then you\u0026#39;re going to now be able to see what is directly in front of you. Took screenshots. You all can see my other side of this setup, which is disastrous in my guest room.\u003c/p\u003e\n\n\u003cp\u003e(03:51):\u003cbr\u003e\nAnd we had someone dog sit this weekend and it\u0026#39;s still not cleaned up, so that\u0026#39;s cool. But once you\u0026#39;re in here, you can post a photo. So you can either upload a photo directly here from this upload thing, or you can take a photo of what is right in front of you. Either are great options or you can go over here to this left menu, which has multiple different options as well. So you have the create feature, which is one of my favorites. And when you\u0026#39;re on the create feature down here in the right hand corner, you have different options of colors. So you can cycle through different colors that you may want to use. You can also scroll through and use some of these shout out things so they have Happy birthday, thanks, happy anniversary. And you can change the look of it. At the top here with this little dice thing, they have a GIF option, so you can search gifs and use gifs.\u003c/p\u003e\n\n\u003cp\u003e(04:50):\u003cbr\u003e\nAnd then they also have a, on this day, five years ago type of thing, which it looks like on this day, a year ago, I was asking if 40 spam calls in one day is a lot, bro, I was getting so many spam calls a year ago. We were applying for a new mortgage, and so my number got out there and I was literally just getting call after call after call. My wife was too, it was a lot. Let\u0026#39;s go through and talk about the create feature. In the create feature. You can tap to type something, and so you can put it in there, type it out, and while you\u0026#39;re there also you can change font types, so you can, oh, that\u0026#39;s weird. So yeah, so here\u0026#39;s all your different font types when you are in here. And so I\u0026#39;m typing one out right now, hybrid ministry.\u003c/p\u003e\n\n\u003cp\u003e(05:47):\u003cbr\u003e\nSo you can change the font type, you can adjust the background, you can take the background off, you can change the, there\u0026#39;s all kinds of different things that you can do. But now I got all these kind of graphics, I got all these different options, and I have just a story. It\u0026#39;s created, you can see it here on the side of the screen. If you are wanting to use it on Instagram, you would post it right here with my stories, but if not, you can go up here to these three little dots and you can, in addition to drawing on it, like annotating or whatever, you can also save it to your device and that\u0026#39;s where you can save it and go out and use it in different spots. And so the way that this one currently, this hybrid ministry one is clipped, I could clip it down in a PowerPoint maybe, or Photoshop or even just the phone editor.\u003c/p\u003e\n\n\u003cp\u003e(06:43):\u003cbr\u003e\nThe photo editor on my own phone. I could crop it down to a 16 by nine, export it and use it on screen. I don\u0026#39;t know how crisp that\u0026#39;s going to be narrowing it down and zooming in that much, but it is conceivably an option. It\u0026#39;s probably not optimal to do it that way. Another thing is you could flip your phone sideways and design this way, design on the side, and then save it. It\u0026#39;s going to save as vertical, but once you have it in your photo editor, you can flip it and you could use it that way as well. I\u0026#39;ve actually never done that, but as I\u0026#39;m talking it through, that could be an option. So beyond the create feature over here, we also have, looks like it\u0026#39;s giving me, oh, those are just filter types beyond the create option. Like I said, you also have a few other options over here.\u003c/p\u003e\n\n\u003cp\u003e(07:31):\u003cbr\u003e\nAnd one that I want to point out is the layout feature. So when I click layout, it gives you a handful of different layout type options, and that\u0026#39;s a grid based thing. So you can do four by four, two by two, you can do side by side three, or you could do six all on here. So that\u0026#39;s something that could come in handy at a time as well. They have hands free, that\u0026#39;s mostly just for, that\u0026#39;s mostly just for filming stuff on stories, so you\u0026#39;re probably not going to use that as a design feature. And then right here they have the dual feature, which is them. Instagram is notorious for ripping features off of other social platforms. So this is them ripping off of B reel and they\u0026#39;re front facing camera and self-facing camera. So you may use that again, you could use that if in your church or student minister you\u0026#39;re looking to do some sort of series that is talking about being real and you want to use the features or the looks of the BeReal platform, you could use that one right there on Instagram. So that\u0026#39;s all the menu options there on the side of the Instagram stories\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:54):\u003cbr\u003e\nEditor. Now, once you are ready and willing to start uploading, so I\u0026#39;ll go to my hybrid ministry thing here, and now that I\u0026#39;m ready to upload, you can also add more text on the screen. You can adjust how big it is. You can adjust the left center, right center, all those things. You can also go here to the stickers thing. And there are all kinds of different locations. And so I\u0026#39;m just going to show you this graphic here on the screen. And some of them are more for social media for sure, but you can do little sticker things, little slider things. And if you download them as, and if you\u0026#39;re using this as a design tool that you\u0026#39;re going to also post on social media or on your screens, they\u0026#39;re not going to be interactive like this. But this is also one of my favorite features for just hybridizing your ministry because you can do a lot of things here on the Instagram Stories editor or even in some of these you can use in reels.\u003c/p\u003e\n\n\u003cp\u003e(09:55):\u003cbr\u003e\nAnd that\u0026#39;s one of my favorite ways, like I said, to hybridize my ministry because I may preach a sermon on Wednesday night and then I may post a clip on Thursday and I may add a slider bar or a voting option or something like that, just letting students interact with the piece of content that I have created. So that\u0026#39;s just a little pro tip, bonus tip for you. So, so far, if you\u0026#39;ve learned something about Instagram in this video, would you just hit that like button and maybe even that subscribe button because we\u0026#39;re going to be dropping all kinds of stuff, not just about design, but about hybrid ministry for you and in your future. So go ahead, do that now and let\u0026#39;s move on after this. And let\u0026#39;s start talking about different ways that you can implement these graphics from Instagram in your student ministry and in your ministry in your church.\u003c/p\u003e\n\n\u003cp\u003e(10:42):\u003cbr\u003e\nAll right, so here are a few ideas of ways that I have implemented the Instagram Stories editor into just my day-to-day life in student ministry. Here are also some ideas that you could use in your ministry, and there are going to be things that I\u0026#39;m not thinking of. So even as I\u0026#39;m just stream of consciousness, giving out some thoughts, it might spark within you ideas. So I want to encourage you, be thinking, be creative, take notes. But I use the Instagram stories editor a fair bit just for social media posts. If I\u0026#39;m doing a carousel type post or something where I\u0026#39;m just going to post a text-based type of thing to my Instagram feed or Facebook feed, I\u0026#39;ll go into the stories editor if I am in a pinch for time, and I\u0026#39;ll throw something together and I\u0026#39;ll download it from my device, and then I\u0026#39;ll just go in and I\u0026#39;ll post it.\u003c/p\u003e\n\n\u003cp\u003e(11:29):\u003cbr\u003e\nAnd because when I download it, it\u0026#39;s a full 16 or nine by 16 vertical based graphic, it\u0026#39;s going to crop out a fair bit at the top and bottom, but that\u0026#39;s okay. And so just when I\u0026#39;m building that design, I know that another thing I use is every single week on Monday, we do a meme Monday post and I post nine to 10 memes in an Instagram carousel based post. But the thing that is interesting is that on the first post of that, the first photo of that, I post just a static graphic that says Meme Monday. And I have a little design, I use the little calendar emoji, and I do meme all big and Monday with a background color on it and then the calendar in there. But I do a little bit of a different one every single week. And I literally, right before I post all the memes, I go in there, I create a graphic in the Instagram stories editor, I download it, and then I post it along with my carousel posts.\u003c/p\u003e\n\n\u003cp\u003e(12:29):\u003cbr\u003e\nSo that\u0026#39;s another way that you can just use it. And again, I could sit down and design something in Photoshop, but quite frankly, I forget every single week and once Monday rolls around, I\u0026#39;m like, oh, snap. I need a graphic. So I just hop into the Instagram stories editor and do it. Now, since I\u0026#39;m already in the Instagram stories editor, I do it on my student ministry account. That way when I\u0026#39;m done creating it, I actually post it. I literally post the full slide, it says me Monday. And then to link it to make sure that they know to link it, I will post on the next Instagram stories slide. I will, after I have posted the post on the feed, I will go to that post on the feed. I will share it to my stories. I\u0026#39;ll share the second one because the first one\u0026#39;s going to be that exact same slide.\u003c/p\u003e\n\n\u003cp\u003e(13:16):\u003cbr\u003e\nSo I\u0026#39;ll share the second one. And so it\u0026#39;ll basically be the me Monday slide in stories. And then the next slide in stories is that post that\u0026#39;s clickable. So you can click on it and then they can go actually to the feed and see all the different memes. Another kind of tip that I do in there is I\u0026#39;ll post a question sticker sometimes and I\u0026#39;ll ask them, which one was your favorite meme this week? And that\u0026#39;s just a way to bring about some engagement. I\u0026#39;ll be honest with you, Instagram\u0026#39;s actually one of the least used platforms in my current context. In my student ministry, we have a lot more engagement on TikTok and a lot more engagement on YouTube. So I shy away from doing that sometimes just because I don\u0026#39;t get a lot of interaction on Instagram. So the third and final kind of way that you can utilize this is I actually created a full theme feel of a graphic for our January series that we were doing called Habits.\u003c/p\u003e\n\n\u003cp\u003e(14:10):\u003cbr\u003e\nI created it in Instagram in the stories editor. And then after that, I started to use that same feel and theme on all of our graphics. And I went and I did that in Photoshop or in PowerPoint or whatever later. But I was sitting in a Sunday morning sermon, and it was January 1st, and I was like, I need to get some sort of post out today. And while the pastor was preaching, sorry, pastor Craig, I made a graphic on my phone and then I posted it. And so I didn\u0026#39;t use Instagram exclusively in that series for graphics, but because of the limitations with which I had for Instagram, I made that graphic. And then that is what drove and dictated how and what I did for all my graphics. Moving forward in the rest of that series. We\u0026#39;re working pretty far ahead these days, so that\u0026#39;s not as much of a problem, but if you ever find yourself in a pinch, you can use it and utilize it.\u003c/p\u003e\n\n\u003cp\u003e(15:03):\u003cbr\u003e\nAgain, I built a graphic for social first and then I retrofitted it in other programs after for widescreen type of things, but it can make those things for you. So let\u0026#39;s go ahead in this next section, let\u0026#39;s look at the downside of Instagram. So the downside of course of Instagram is that that stories editor really only is vertical based. And so as I was saying, you could clip it down to screen, but it\u0026#39;s a lot more work. Probably any one of the other three tools that we\u0026#39;ve offered for you is going to be a better advantage for you, especially if you\u0026#39;re looking for just screen-based graphics. The way I would say to think about Instagram is in a pinch on your phone, social media graphics, that\u0026#39;s your place to go, and you can make some cool looking things. But for full scale screen-based things, it\u0026#39;s probably going to be more work for you than just applying for a pro account at Canva or just using PowerPoint, excuse me, or Google Slides on your computer that\u0026#39;s already installed or even trying out Adobe Express.\u003c/p\u003e\n\n\u003cp\u003e(16:03):\u003cbr\u003e\nAnd so if I were to rank these, honestly, I\u0026#39;d probably go Canva, PowerPoint, Adobe Express, and then Instagram. But it is a nice one to just know about and have as kind of a hack on your phone. You\u0026#39;re out and about with a family, you forgot to post something, someone needs a graphic from you real quick. You can create something really seamless. And I think there are Canva Mobile. There\u0026#39;s mobile for Google Slides, there\u0026#39;s all these other things, but Instagram is a phone-based app design for phones. And so it\u0026#39;s just the most easy to use with your thumbs. And to make it real quick, the other shadow side of it is that if you are building out a full social media strategy on TikTok, YouTube, Instagram reels, it\u0026#39;s really only good for static type posts and JPEGs and PNGs. It is not really for video.\u003c/p\u003e\n\n\u003cp\u003e(16:53):\u003cbr\u003e\nAnd right now vertical video is king. And so that\u0026#39;s actually what I talk about in my episode, Instagram versus TikTok versus YouTube. So I\u0026#39;d love to actually have you check that out. It\u0026#39;s going to fly up here on the screen as you\u0026#39;re navigating how to build out a full and robust social media strategy for your church and for your youth ministry. We\u0026#39;re going to rank those three platforms and tell you how to use them. And make sure you check out the other videos in this playlist if you haven\u0026#39;t seen those yet. And make sure and subscribe, like Share with a Friend. We are on a mission to help the church understand that digital is a valid option. We\u0026#39;re making digital discipleship easy and accessible. Don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"🚀 Are you ready to elevate your design game to a whole new level? Look no further than Instagram Stories – the surprisingly powerful 4th design tool that will revolutionize your creative process. In this captivating video, we unlock the hidden potential of Instagram Stories as a secret design tool that will unleash your creative genius. \r\n\r\nShownotes: http://www.hybridministry.xyz/066","date_published":"2023-10-12T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ae7ef266-45a3-4c52-aba4-1f018c6800ad.mp3","mime_type":"audio/mpeg","size_in_bytes":26962308,"duration_in_seconds":1057}]},{"id":"3b171101-06d8-4005-b676-cfa51bd4ed85","title":"Episode 065: 💸 Adobe Express, the 3rd option of the 4 Budget-Friendly Design Tools 🚀","url":"https://www.hybridministry.xyz/065","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💸BUDGET \u0026amp; TIME FRIENDLY DESIGN PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\n🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nDESCRIPTION\n\nWelcome back to our four-part series on budget-friendly design options for youth pastors and church leaders! In this third installment, we're diving deep into Adobe Express and comparing it head-to-head with PowerPoint and Canva. We'll help you make an informed decision on which platform suits your ministry's design needs best.\n\n🎨 Adobe Express Tutorial: Our onscreen tutorial will walk you through the essentials of Adobe Express, showcasing its powerful features and user-friendly interface. Whether you're a design novice or a pro, you'll find valuable tips and tricks to enhance your youth ministry materials.\n\n💲 Pricing Comparison: Budgets matter, and we know that! We'll break down the pricing structures for Adobe Express, PowerPoint, and Canva, helping you understand which option aligns best with your financial resources.\n\n🤔 Verdict Time: After a thorough exploration of these three design platforms, we'll deliver our honest verdict. Discover which tool offers the best value, efficiency, and creative possibilities for your youth ministry projects.\n\n🔗 If you missed the previous episodes in this series be sure to catch up on them here:\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\nDon't miss out on this informative and practical guide to enhance your youth ministry's visual presence. Hit that subscribe button, like, and share with fellow youth pastors and church leaders looking to level up their design game on a budget.\n\nStay tuned for the final episode in our series, where we'll unveil our top design recommendations and bonus tips to supercharge your youth ministry materials. Let's make your ministry's message shine with creativity and impact!\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/065\n\n//ADOBE EXPRESS\nhttp://www.express.adobe.com\n\n//ADOBE EXPRESS PRICING\nhttps://www.adobe.com/express/pricing\n\n🕰️TIMECODES\n00:00-00:57 Tool #3 Adobe Express\n00:57-03:17 Why Graphic Design Even matters for Student Ministries\n03:17-06:41 How to Get Started Using Adobe Express Online\n06:41-12:45 How to Create a Graphic on Adobe Express\n12:45-15:53 How Much does Adobe Express Cost?\n15:53-18:55 The Verdict: PowerPoint vs. Canva vs. Adobe Express\n\n✍️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nIn this third part, we are continuing on in our journey of fast and affordable options for youth pastors, ministry leaders, and just overall busy people attempting to create great graphic design for free or for super cheap. And in this video, we are going to be exploring the world of Adobe, not Adobe Photoshop Illustrator or in design, but the free version of it called Adobe Express. Make sure you hang out for this entire video because we are going to be doing an onscreen to tutorial. We'll be sharing the pricing and I will be doling out my final verdict between the three different platforms that we've been looking at in the past video in this playlist, PowerPoint versus Canva versus Adobe Express. Hey everybody, welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet before, my name is Nick Clason. \n\nNick Clason (01:01):\nI am a 12 and a half year youth ministry veteran now located in the D F W Dallas-Fort Worth area. And I'm on a mission to help make hybrid ministry not just in-person and not just digital, but the melding of the two easy possible and accessible for everyone in youth ministry or church ministry. And I believe that it is the wave of the future, and part of that is creating good and crisp and interesting and fun and relevant graphic design. However, if you're anything like me, you're busy, you have curriculum meeting and budget plannings, and you have meetings with your supervisor, your senior pastor. You have that parent who's kind of cranky and mad, and you have a teaching lesson that you have to prepare tonight. And yet still you need to somehow create graphics, graphics for series, graphics for events, graphics for upcoming missions trips or camps. \n\nNick Clason (01:52):\nAnd you don't know anything about graphics. You don't have any graphic design skills. Well, good news, this playlist is for you because in the last two videos, we looked at PowerPoint, we looked at Canva, and now we're looking at Adobe Express. And the reason that any of this is valuable, the reason that any of this even really matters is because Generation Z is spending more time on their smartphones than any other generation combined, more than any other device combined. Meanwhile, they're also consuming social media at alarmingly high rates. For example, gen Z and Alpha are spending in 90, 95% of Gen Z Engine Alpha are spending time on YouTube alone. It is the most widely used social media platform that there is. And so digital, social and online ministry matters not as a replacement, but in addition to what we are also doing in the room. \n\nNick Clason (02:46):\nAnd part of that is designed. So if you're interested in understanding what every youth ministry needs to do, which is create a robust, dynamic online presence, go ahead and check this card out right here where I share that and make sure that you check out the surefire resource link in the description to that video, which is my completely free one month posting tool for social media. But let's dive in and let's look at Adobe Express here on this episode of the Hybrid Ministry Show. All right, so Adobe Express is adobe.com/express, and if you go there, it will pull up this menu. If you're watching on YouTube, if you're listening, I'll try and explain it my best just in the podcast feed. But if you're watching on YouTube, you'll be able to see my screen here and on Adobe Express or adobe.com/express, right across the top, there are different menu options. \n\nNick Clason (03:44):\nSo the first menu option there is create. And you'll notice here you'll see social media, and then it has all sorts of different social media options. So Instagram story, Instagram reels, posts, TikTok video, Facebook story, et cetera. You got documents, posters, brochures, invitations, certificates. And then you also have marketing options like business cards, flyer, logo. Additionally, right here you have a content scheduler. We're going to look at that in just a second. I'm going to open that in a different tab so I don't lose it right here. But if you continue across that menu here, you have your quick actions, you have removed, background, resize image, convert to jpeg, P N G S V G, crop convert to gif, trim video, resize video, create P D F, export, P D F combined, P D F, which that's actually really useful stuff. I usually have to do that just in PowerPoint. \n\nNick Clason (04:37):\nMore templates, social media templates, marketing templates, documents, and then plans and offers. This is where you would explore pricing, pay for pricing, do all those types of things, and then finally learn and explore. So to tutorials, blogs, developers, partners, all those types of things. And so this is just a high quick overview of Adobe Express, but what I want to do now is I want to actually dive in and I want to create a graphic. Before we do that though, listen, I know we're just getting started, but I would love if you would like rate, subscribe, maybe even share with a friend if you have gotten value so far in this video. And if not, hang out because I'm going to drop some more value because what we're about to do is right now is we're going to create a graphic on screen. I'm going to show you just how easy this is to do. \n\nNick Clason (05:23):\nSo to hang out for that, hit that like button, hit that subscribe button, and let's look at the Adobe create express tutorial. So before we dive into that, I did want to see this scheduler. Full disclosure, I've never used this to open this before, so I'm going to be exploring this with you for the very first time live here on screen. So here's a little tutorial thing, but it looks like you can connect your social, so you can connect your Facebook, your Instagram, your Twitter, which is now called X, I don't know why no one's changing that anywhere, Pinterest and then LinkedIn. So what you don't have is YouTube, and what you don't have is TikTok. I recommend YouTube as my number one strategy for youth ministries and reaching teenagers. And so unfortunately that's not on here. I also recommend TikTok is my number two, so my top two aren't on here as far as schedulers, but if you're in the lane where you're not going to do Instagram or I'm sorry, if you're not going to do YouTube or TikTok, then this might be for you. So check this out, and what would be cool is you could actually create right here in Adobe Express and schedule right here in Adobe Express. So there's just something kind of fun, a little bonus tip for you. So here we go. Let's dive in to a live onscreen Adobe Express graphic tutorial. \n\nNick Clason (06:43):\nAll right, so let's pretend that you have a dodgeball tournament and let's just go with that as our event. And we're going to go ahead and create onscreen a live dodgeball tutorial. And so what I'm going to be looking for is I am going to be looking for something that's going to work for my screen, so I'm looking for a wide screen idea. So let's see, we got different social media, different marketing, so let's go presentation. That is going to be what we're going to be doing in our event. It's going to be on the screen. And so you have all these different sort of prebuilt tutorials. You can just see, you can explore them, and I'm just pick one here sort of willy-nilly, but I think actually, I think I'm going to start with a blank presentation. Completely blank, nothing going on here. Now, part of my problem is I need to resize it, so I know it's going to be for the screen, so that's 1920 by 10 80 and resize. \n\nNick Clason (07:47):\nThere we go. It's resized. I can go over here. I can see different themes, and so yeah, I can choose an entire kind of color scheme. And so let's see, one of these red ones is going to scream dodge ball to me. I don't love the green in that because to me dodgeball is red, but let's go. Let's see if I search red if I can find something. There we go. Yeah, okay. All right, so now I got my theme and I am going to add some media, and so let's search just in here and see what we can get. Dodge ball. There we go. Boom. Let's see if I can remove the background on that somehow. \n\nNick Clason (08:43):\nI'm not sure what I just did there. I'm doing that. There it is right there, right? Remove background, boom, and it's thinking and it's gone. Cool. Now here's some different effects. Those are for different colors. Here's some different adjustments. I'm looking for a drop shadow. I love me a drop shadow. Let's sharpen it. Blur it. I can also animate it, which if I was doing this for a website thing, I could animate it or a social media thing, I could animate it. But for a live onscreen graphic, I'm not sure. I'm not sure how much value there's going to be to animating it because it's just going to be on onscreen. \n\nNick Clason (09:34):\nI'm trying to find, like I said, I'm trying to find, oh, there we go. Shadow. Yeah, I don't know if we're doing anything with this, but it says there's a shadow there. Dunno if that actually is. So anyway, there's that. We're going to switch our background color now because yeah, because kind of losing it there. So I'll make it big, a little off screen, and then now I'm going to add a text and my text is going to say, oh, there it is. I got to add it right here. Dodge ball. We're going to just see what, we're going to see, what fonts we even have available here. I mean, look at all these right here. I also have this section right here called More Fonts. I could check that out, but I'm looking for something big, bold, something that looks kind like, there we go. That'll work. \n\nNick Clason (10:41):\nI'm do that. I'm going to give it a big old white outline, some drop shadow. I always love me a good drop shadow, changing the color of that tube black and all right, so dodge ball, I got that. And then I'm going to do, I'm going to add another text that just says tournament That fill is going to be white, no outline. I'm going to make it italic, but first I want a new kind of font. I like that one a little bit and pull that in on top of it and boom, now we're done. So there you go. I'm not sure how long that was, probably five-ish minutes, but you can see just how simple something like this was. And so when I'm done with it, now I'm ready. All I need to do, I got all my layers over here. I got the ball, I got the texts, I can adjust them, right their order. \n\nNick Clason (12:12):\nSo now I pulled that behind the dodge ball so that now it's behind the dodge ball if I need to do something like that, but I'm ready to go, and so I'm just going to hit download, download for P N G or for jpeg. Either one of those would work for your screen and then you click download and you're good to go. Right now it's in my downloads folder. I'll just take that and drop it in my presentation software. Boom, we got slide for our dodge ball tournament. That's how simple Adobe Express is. Let's dive in into the next section two pricing. All right, so you might be asking, okay, that looks like an amazing tool. Isn't it super expensive? And the answer is not really. So for free, for $0 and 0 cents a month, you get the free plane, which includes all the core features listed here. \n\nNick Clason (13:03):\nIt's on the screen, you can read it, but you can explore Adobe Firefly powered features like text image, text effects, features like drag and drop, import and enhanced PDFs, thousands of professionally designed static and video templates and design elements, animation presets to add motion to text, photos or design elements, limited collection of royalty, free Adobe stock photos, all these other things. You can see that you get all of that as well if you're willing to pay 9 99 a month. There's also a free trial, so feel free to check that out if that's something you're interested in. But you get a little bit of an upgrade when you go pay for it, obviously. So you get an entire collection of 195 million on-trend royalty-free Adobe stock collection, photos, videos, and music as opposed to just a limited one as they say. You can also stay in sync with Linked Photoshop and Illustrator assets if that is something that you're using. \n\nNick Clason (14:01):\nAnd here's the thing, if you are already an Adobe Creative Cloud subscriber or user as I am, you already have access to the paid version. You have unlimited posts scheduling to Instagram, Facebook linked in Pinterest, and more. You can do a brand kit with logos, colors, and fonts for consistency. Stay in sync, like I said, and libraries to organize, share collections. You in the free version, get access to a thousand Adobe fonts in the paid version, access to over 25,000 licensed Adobe fonts, plus a hundred gigs of storage to keep 15 plus hours of video footage. So as you do as in most cases, you have a little bit of a better option there with the paid version. If you are already an Adobe Creative Cloud user, or you work at a church that already has an Adobe Creative Cloud license, maybe you work in a big church and they have a marketing or communications department that is already paying for Adobe. \n\nNick Clason (14:59):\nMost bigger churches or most places that have a lot of graphic work to do are using Adobe Creative Cloud in some way, shape or form, whether it's for video, whether it's for text, whether it's for logos, whatever the case might be. And so they might even be willing to share with you just a little spot on their membership so that you can get access to Adobe Express and you don't even need all the other things in the Adobe Creative Cloud Suite. So that could be an option as well. If you're in a small church and you're like, I do not have the budget, they have the free version, so make sure that you go check that out. But in the next video, in the next, not video, but in the next section, I'm going to be breaking down my verdict between PowerPoint, Canva, and now Adobe expressed which one is the best and which one should you as a church ministry leader be using? \n\nNick Clason (15:53):\nAlright, the verdict is in PowerPoint versus Canva versus Adobe Express. Which one is it? Here's how I would rank them. Personally speaking, I still love PowerPoint. And then in my journey, you heard, if you watch the first video in this playlist, my journey went from PowerPoint to Photoshop, so I love PowerPoint and I also love the Adobe Creative Cloud and everything within there. The one that I haven't used really at all, because I was a PowerPoint user before Canva was big, and then I jumped over to Photoshop when Canva started really taking a rise, and I never really spent my time on Canva, so I am the least versed in Canva. However, I'm also not that well versed in Adobe Express. I'm going to tell you the truth, the tutorial I just did, that's the second maybe third graphic I've ever actually made in Adobe Express, so I was kind of putzing around in there too. \n\nNick Clason (16:49):\nIt feels very much like Canva. Both of them feel very similar, but here's how I would rank them. I would probably rank, and it's going to differ based on everyone's context, but I think Canva is probably number one for me, not personally, but just with knowing what I know and the features and the fact that every nonprofit has the option to get Canva Pro for 100% completely free. I think that has to be number one. I think number two for me, ironically, is probably going to be PowerPoint. I still think that has some of the most powerful features. And then third is going to be Adobe Express, because I think you get the least for what you pay for. That being said, if you're in a church that has a subscription to Adobe but not Microsoft, then maybe Adobe would jump in front of Microsoft for you, or vice versa, because we talked in the very first episode that maybe you don't have access to a paid version of PowerPoint, and you can use Google Slides. \n\nNick Clason (17:46):\nGoogle Slides is fourth on my list. It's probably the least powerful of all of the tools. But my point in sharing all of this is that every single one of these is free, has a free version or is very, very cheap, and they are not requiring you to jump on a massively big learning curve like Adobe, Photoshop or any of the things in the Adobe Creative Cloud to learn them because they're just so different than what you're used to. PowerPoint, Canva, and Express are all relatively easy with relatively easy interfaces, and you can figure it out, and it's not going to make you spend a lot of time or make you spend a lot of your resources to use it. But the last little hack that I have for you in this four-part playlist series is the Instagram Stories editor. So that is going to be our next video. It's linked to your onscreen. Make sure that you check that out before you do hit the subscribe. Hit the bell button if you found this video helpful because we will talk to you next time making digital discipleship easy, possible and accessible. Don't forget to stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💸\u003cstrong\u003eBUDGET \u0026amp; TIME FRIENDLY DESIGN PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎥\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003ch3\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003c/h3\u003e\n\n\u003cp\u003eWelcome back to our four-part series on budget-friendly design options for youth pastors and church leaders! In this third installment, we\u0026#39;re diving deep into Adobe Express and comparing it head-to-head with PowerPoint and Canva. We\u0026#39;ll help you make an informed decision on which platform suits your ministry\u0026#39;s design needs best.\u003c/p\u003e\n\n\u003cp\u003e🎨 Adobe Express Tutorial: Our onscreen tutorial will walk you through the essentials of Adobe Express, showcasing its powerful features and user-friendly interface. Whether you\u0026#39;re a design novice or a pro, you\u0026#39;ll find valuable tips and tricks to enhance your youth ministry materials.\u003c/p\u003e\n\n\u003cp\u003e💲 Pricing Comparison: Budgets matter, and we know that! We\u0026#39;ll break down the pricing structures for Adobe Express, PowerPoint, and Canva, helping you understand which option aligns best with your financial resources.\u003c/p\u003e\n\n\u003cp\u003e🤔 Verdict Time: After a thorough exploration of these three design platforms, we\u0026#39;ll deliver our honest verdict. Discover which tool offers the best value, efficiency, and creative possibilities for your youth ministry projects.\u003c/p\u003e\n\n\u003cp\u003e🔗 If you missed the previous episodes in this series be sure to catch up on them here:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eDon\u0026#39;t miss out on this informative and practical guide to enhance your youth ministry\u0026#39;s visual presence. Hit that subscribe button, like, and share with fellow youth pastors and church leaders looking to level up their design game on a budget.\u003c/p\u003e\n\n\u003cp\u003eStay tuned for the final episode in our series, where we\u0026#39;ll unveil our top design recommendations and bonus tips to supercharge your youth ministry materials. Let\u0026#39;s make your ministry\u0026#39;s message shine with creativity and impact!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/065\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/065\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ADOBE EXPRESS\u003cbr\u003e\n\u003ca href=\"http://www.express.adobe.com\" rel=\"nofollow\"\u003ehttp://www.express.adobe.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ADOBE EXPRESS PRICING\u003cbr\u003e\n\u003ca href=\"https://www.adobe.com/express/pricing\" rel=\"nofollow\"\u003ehttps://www.adobe.com/express/pricing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:57 Tool #3 Adobe Express\u003cbr\u003e\n00:57-03:17 Why Graphic Design Even matters for Student Ministries\u003cbr\u003e\n03:17-06:41 How to Get Started Using Adobe Express Online\u003cbr\u003e\n06:41-12:45 How to Create a Graphic on Adobe Express\u003cbr\u003e\n12:45-15:53 How Much does Adobe Express Cost?\u003cbr\u003e\n15:53-18:55 The Verdict: PowerPoint vs. Canva vs. Adobe Express\u003c/p\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nIn this third part, we are continuing on in our journey of fast and affordable options for youth pastors, ministry leaders, and just overall busy people attempting to create great graphic design for free or for super cheap. And in this video, we are going to be exploring the world of Adobe, not Adobe Photoshop Illustrator or in design, but the free version of it called Adobe Express. Make sure you hang out for this entire video because we are going to be doing an onscreen to tutorial. We\u0026#39;ll be sharing the pricing and I will be doling out my final verdict between the three different platforms that we\u0026#39;ve been looking at in the past video in this playlist, PowerPoint versus Canva versus Adobe Express. Hey everybody, welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet before, my name is Nick Clason. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:01):\u003cbr\u003e\nI am a 12 and a half year youth ministry veteran now located in the D F W Dallas-Fort Worth area. And I\u0026#39;m on a mission to help make hybrid ministry not just in-person and not just digital, but the melding of the two easy possible and accessible for everyone in youth ministry or church ministry. And I believe that it is the wave of the future, and part of that is creating good and crisp and interesting and fun and relevant graphic design. However, if you\u0026#39;re anything like me, you\u0026#39;re busy, you have curriculum meeting and budget plannings, and you have meetings with your supervisor, your senior pastor. You have that parent who\u0026#39;s kind of cranky and mad, and you have a teaching lesson that you have to prepare tonight. And yet still you need to somehow create graphics, graphics for series, graphics for events, graphics for upcoming missions trips or camps. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:52):\u003cbr\u003e\nAnd you don\u0026#39;t know anything about graphics. You don\u0026#39;t have any graphic design skills. Well, good news, this playlist is for you because in the last two videos, we looked at PowerPoint, we looked at Canva, and now we\u0026#39;re looking at Adobe Express. And the reason that any of this is valuable, the reason that any of this even really matters is because Generation Z is spending more time on their smartphones than any other generation combined, more than any other device combined. Meanwhile, they\u0026#39;re also consuming social media at alarmingly high rates. For example, gen Z and Alpha are spending in 90, 95% of Gen Z Engine Alpha are spending time on YouTube alone. It is the most widely used social media platform that there is. And so digital, social and online ministry matters not as a replacement, but in addition to what we are also doing in the room. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:46):\u003cbr\u003e\nAnd part of that is designed. So if you\u0026#39;re interested in understanding what every youth ministry needs to do, which is create a robust, dynamic online presence, go ahead and check this card out right here where I share that and make sure that you check out the surefire resource link in the description to that video, which is my completely free one month posting tool for social media. But let\u0026#39;s dive in and let\u0026#39;s look at Adobe Express here on this episode of the Hybrid Ministry Show. All right, so Adobe Express is adobe.com/express, and if you go there, it will pull up this menu. If you\u0026#39;re watching on YouTube, if you\u0026#39;re listening, I\u0026#39;ll try and explain it my best just in the podcast feed. But if you\u0026#39;re watching on YouTube, you\u0026#39;ll be able to see my screen here and on Adobe Express or adobe.com/express, right across the top, there are different menu options. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:44):\u003cbr\u003e\nSo the first menu option there is create. And you\u0026#39;ll notice here you\u0026#39;ll see social media, and then it has all sorts of different social media options. So Instagram story, Instagram reels, posts, TikTok video, Facebook story, et cetera. You got documents, posters, brochures, invitations, certificates. And then you also have marketing options like business cards, flyer, logo. Additionally, right here you have a content scheduler. We\u0026#39;re going to look at that in just a second. I\u0026#39;m going to open that in a different tab so I don\u0026#39;t lose it right here. But if you continue across that menu here, you have your quick actions, you have removed, background, resize image, convert to jpeg, P N G S V G, crop convert to gif, trim video, resize video, create P D F, export, P D F combined, P D F, which that\u0026#39;s actually really useful stuff. I usually have to do that just in PowerPoint. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:37):\u003cbr\u003e\nMore templates, social media templates, marketing templates, documents, and then plans and offers. This is where you would explore pricing, pay for pricing, do all those types of things, and then finally learn and explore. So to tutorials, blogs, developers, partners, all those types of things. And so this is just a high quick overview of Adobe Express, but what I want to do now is I want to actually dive in and I want to create a graphic. Before we do that though, listen, I know we\u0026#39;re just getting started, but I would love if you would like rate, subscribe, maybe even share with a friend if you have gotten value so far in this video. And if not, hang out because I\u0026#39;m going to drop some more value because what we\u0026#39;re about to do is right now is we\u0026#39;re going to create a graphic on screen. I\u0026#39;m going to show you just how easy this is to do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:23):\u003cbr\u003e\nSo to hang out for that, hit that like button, hit that subscribe button, and let\u0026#39;s look at the Adobe create express tutorial. So before we dive into that, I did want to see this scheduler. Full disclosure, I\u0026#39;ve never used this to open this before, so I\u0026#39;m going to be exploring this with you for the very first time live here on screen. So here\u0026#39;s a little tutorial thing, but it looks like you can connect your social, so you can connect your Facebook, your Instagram, your Twitter, which is now called X, I don\u0026#39;t know why no one\u0026#39;s changing that anywhere, Pinterest and then LinkedIn. So what you don\u0026#39;t have is YouTube, and what you don\u0026#39;t have is TikTok. I recommend YouTube as my number one strategy for youth ministries and reaching teenagers. And so unfortunately that\u0026#39;s not on here. I also recommend TikTok is my number two, so my top two aren\u0026#39;t on here as far as schedulers, but if you\u0026#39;re in the lane where you\u0026#39;re not going to do Instagram or I\u0026#39;m sorry, if you\u0026#39;re not going to do YouTube or TikTok, then this might be for you. So check this out, and what would be cool is you could actually create right here in Adobe Express and schedule right here in Adobe Express. So there\u0026#39;s just something kind of fun, a little bonus tip for you. So here we go. Let\u0026#39;s dive in to a live onscreen Adobe Express graphic tutorial. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:43):\u003cbr\u003e\nAll right, so let\u0026#39;s pretend that you have a dodgeball tournament and let\u0026#39;s just go with that as our event. And we\u0026#39;re going to go ahead and create onscreen a live dodgeball tutorial. And so what I\u0026#39;m going to be looking for is I am going to be looking for something that\u0026#39;s going to work for my screen, so I\u0026#39;m looking for a wide screen idea. So let\u0026#39;s see, we got different social media, different marketing, so let\u0026#39;s go presentation. That is going to be what we\u0026#39;re going to be doing in our event. It\u0026#39;s going to be on the screen. And so you have all these different sort of prebuilt tutorials. You can just see, you can explore them, and I\u0026#39;m just pick one here sort of willy-nilly, but I think actually, I think I\u0026#39;m going to start with a blank presentation. Completely blank, nothing going on here. Now, part of my problem is I need to resize it, so I know it\u0026#39;s going to be for the screen, so that\u0026#39;s 1920 by 10 80 and resize. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:47):\u003cbr\u003e\nThere we go. It\u0026#39;s resized. I can go over here. I can see different themes, and so yeah, I can choose an entire kind of color scheme. And so let\u0026#39;s see, one of these red ones is going to scream dodge ball to me. I don\u0026#39;t love the green in that because to me dodgeball is red, but let\u0026#39;s go. Let\u0026#39;s see if I search red if I can find something. There we go. Yeah, okay. All right, so now I got my theme and I am going to add some media, and so let\u0026#39;s search just in here and see what we can get. Dodge ball. There we go. Boom. Let\u0026#39;s see if I can remove the background on that somehow. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:43):\u003cbr\u003e\nI\u0026#39;m not sure what I just did there. I\u0026#39;m doing that. There it is right there, right? Remove background, boom, and it\u0026#39;s thinking and it\u0026#39;s gone. Cool. Now here\u0026#39;s some different effects. Those are for different colors. Here\u0026#39;s some different adjustments. I\u0026#39;m looking for a drop shadow. I love me a drop shadow. Let\u0026#39;s sharpen it. Blur it. I can also animate it, which if I was doing this for a website thing, I could animate it or a social media thing, I could animate it. But for a live onscreen graphic, I\u0026#39;m not sure. I\u0026#39;m not sure how much value there\u0026#39;s going to be to animating it because it\u0026#39;s just going to be on onscreen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:34):\u003cbr\u003e\nI\u0026#39;m trying to find, like I said, I\u0026#39;m trying to find, oh, there we go. Shadow. Yeah, I don\u0026#39;t know if we\u0026#39;re doing anything with this, but it says there\u0026#39;s a shadow there. Dunno if that actually is. So anyway, there\u0026#39;s that. We\u0026#39;re going to switch our background color now because yeah, because kind of losing it there. So I\u0026#39;ll make it big, a little off screen, and then now I\u0026#39;m going to add a text and my text is going to say, oh, there it is. I got to add it right here. Dodge ball. We\u0026#39;re going to just see what, we\u0026#39;re going to see, what fonts we even have available here. I mean, look at all these right here. I also have this section right here called More Fonts. I could check that out, but I\u0026#39;m looking for something big, bold, something that looks kind like, there we go. That\u0026#39;ll work. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:41):\u003cbr\u003e\nI\u0026#39;m do that. I\u0026#39;m going to give it a big old white outline, some drop shadow. I always love me a good drop shadow, changing the color of that tube black and all right, so dodge ball, I got that. And then I\u0026#39;m going to do, I\u0026#39;m going to add another text that just says tournament That fill is going to be white, no outline. I\u0026#39;m going to make it italic, but first I want a new kind of font. I like that one a little bit and pull that in on top of it and boom, now we\u0026#39;re done. So there you go. I\u0026#39;m not sure how long that was, probably five-ish minutes, but you can see just how simple something like this was. And so when I\u0026#39;m done with it, now I\u0026#39;m ready. All I need to do, I got all my layers over here. I got the ball, I got the texts, I can adjust them, right their order. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:12):\u003cbr\u003e\nSo now I pulled that behind the dodge ball so that now it\u0026#39;s behind the dodge ball if I need to do something like that, but I\u0026#39;m ready to go, and so I\u0026#39;m just going to hit download, download for P N G or for jpeg. Either one of those would work for your screen and then you click download and you\u0026#39;re good to go. Right now it\u0026#39;s in my downloads folder. I\u0026#39;ll just take that and drop it in my presentation software. Boom, we got slide for our dodge ball tournament. That\u0026#39;s how simple Adobe Express is. Let\u0026#39;s dive in into the next section two pricing. All right, so you might be asking, okay, that looks like an amazing tool. Isn\u0026#39;t it super expensive? And the answer is not really. So for free, for $0 and 0 cents a month, you get the free plane, which includes all the core features listed here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:03):\u003cbr\u003e\nIt\u0026#39;s on the screen, you can read it, but you can explore Adobe Firefly powered features like text image, text effects, features like drag and drop, import and enhanced PDFs, thousands of professionally designed static and video templates and design elements, animation presets to add motion to text, photos or design elements, limited collection of royalty, free Adobe stock photos, all these other things. You can see that you get all of that as well if you\u0026#39;re willing to pay 9 99 a month. There\u0026#39;s also a free trial, so feel free to check that out if that\u0026#39;s something you\u0026#39;re interested in. But you get a little bit of an upgrade when you go pay for it, obviously. So you get an entire collection of 195 million on-trend royalty-free Adobe stock collection, photos, videos, and music as opposed to just a limited one as they say. You can also stay in sync with Linked Photoshop and Illustrator assets if that is something that you\u0026#39;re using. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:01):\u003cbr\u003e\nAnd here\u0026#39;s the thing, if you are already an Adobe Creative Cloud subscriber or user as I am, you already have access to the paid version. You have unlimited posts scheduling to Instagram, Facebook linked in Pinterest, and more. You can do a brand kit with logos, colors, and fonts for consistency. Stay in sync, like I said, and libraries to organize, share collections. You in the free version, get access to a thousand Adobe fonts in the paid version, access to over 25,000 licensed Adobe fonts, plus a hundred gigs of storage to keep 15 plus hours of video footage. So as you do as in most cases, you have a little bit of a better option there with the paid version. If you are already an Adobe Creative Cloud user, or you work at a church that already has an Adobe Creative Cloud license, maybe you work in a big church and they have a marketing or communications department that is already paying for Adobe. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:59):\u003cbr\u003e\nMost bigger churches or most places that have a lot of graphic work to do are using Adobe Creative Cloud in some way, shape or form, whether it\u0026#39;s for video, whether it\u0026#39;s for text, whether it\u0026#39;s for logos, whatever the case might be. And so they might even be willing to share with you just a little spot on their membership so that you can get access to Adobe Express and you don\u0026#39;t even need all the other things in the Adobe Creative Cloud Suite. So that could be an option as well. If you\u0026#39;re in a small church and you\u0026#39;re like, I do not have the budget, they have the free version, so make sure that you go check that out. But in the next video, in the next, not video, but in the next section, I\u0026#39;m going to be breaking down my verdict between PowerPoint, Canva, and now Adobe expressed which one is the best and which one should you as a church ministry leader be using? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:53):\u003cbr\u003e\nAlright, the verdict is in PowerPoint versus Canva versus Adobe Express. Which one is it? Here\u0026#39;s how I would rank them. Personally speaking, I still love PowerPoint. And then in my journey, you heard, if you watch the first video in this playlist, my journey went from PowerPoint to Photoshop, so I love PowerPoint and I also love the Adobe Creative Cloud and everything within there. The one that I haven\u0026#39;t used really at all, because I was a PowerPoint user before Canva was big, and then I jumped over to Photoshop when Canva started really taking a rise, and I never really spent my time on Canva, so I am the least versed in Canva. However, I\u0026#39;m also not that well versed in Adobe Express. I\u0026#39;m going to tell you the truth, the tutorial I just did, that\u0026#39;s the second maybe third graphic I\u0026#39;ve ever actually made in Adobe Express, so I was kind of putzing around in there too. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:49):\u003cbr\u003e\nIt feels very much like Canva. Both of them feel very similar, but here\u0026#39;s how I would rank them. I would probably rank, and it\u0026#39;s going to differ based on everyone\u0026#39;s context, but I think Canva is probably number one for me, not personally, but just with knowing what I know and the features and the fact that every nonprofit has the option to get Canva Pro for 100% completely free. I think that has to be number one. I think number two for me, ironically, is probably going to be PowerPoint. I still think that has some of the most powerful features. And then third is going to be Adobe Express, because I think you get the least for what you pay for. That being said, if you\u0026#39;re in a church that has a subscription to Adobe but not Microsoft, then maybe Adobe would jump in front of Microsoft for you, or vice versa, because we talked in the very first episode that maybe you don\u0026#39;t have access to a paid version of PowerPoint, and you can use Google Slides. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:46):\u003cbr\u003e\nGoogle Slides is fourth on my list. It\u0026#39;s probably the least powerful of all of the tools. But my point in sharing all of this is that every single one of these is free, has a free version or is very, very cheap, and they are not requiring you to jump on a massively big learning curve like Adobe, Photoshop or any of the things in the Adobe Creative Cloud to learn them because they\u0026#39;re just so different than what you\u0026#39;re used to. PowerPoint, Canva, and Express are all relatively easy with relatively easy interfaces, and you can figure it out, and it\u0026#39;s not going to make you spend a lot of time or make you spend a lot of your resources to use it. But the last little hack that I have for you in this four-part playlist series is the Instagram Stories editor. So that is going to be our next video. It\u0026#39;s linked to your onscreen. Make sure that you check that out before you do hit the subscribe. Hit the bell button if you found this video helpful because we will talk to you next time making digital discipleship easy, possible and accessible. Don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"Welcome back to our four-part series on budget-friendly design options for youth pastors and church leaders! In this third installment, we're diving deep into Adobe Express and comparing it head-to-head with PowerPoint and Canva. We'll help you make an informed decision on which platform suits your ministry's design needs best.","date_published":"2023-10-05T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/3b171101-06d8-4005-b676-cfa51bd4ed85.mp3","mime_type":"audio/mpeg","size_in_bytes":27254165,"duration_in_seconds":1135}]},{"id":"0608810f-71b8-4182-b073-e90494b2100b","title":"Episode 064: 💸 Number 2: Canva. 4 Budget-Friendly Design Tools 🚀","url":"https://www.hybridministry.xyz/064","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n💸BUDGET \u0026amp; TIME FRIENDLY DESIGN PLAYLIST\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw \n\n🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nDESCRIPTION\n\nAre you in need of a fast and affordable logo design for your youth ministries? Look no further! In this ultimate guide, we will unveil 4 creative tools that will help you create the perfect logo without breaking the bank. Whether you're leading a youth group, organizing an event, or starting an outreach program, having a captivating logo and graphic design is crucial. It not only represents the identity of your youth ministry but also leaves a lasting impression on your target audience. So let's dive into the world of logo design tools! \n\nIn this episode is the world's worst kept secret, it's Canva! Canva also has a FREE for Non Profits section which is great for churches, youth ministries and non-profit organizations that are working on a budget!\n\nThe First Tool was: PowerPoint\n📹 Watch Here: https://youtu.be/fOIPiPW3Wpk\n🎧 Listen Here: http://www.hybridministry.xyz\n\nExplore these 4 creative tools and let your imagination run wild.\nFULL PLAYLIST:\n\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nOPUS.PRO FOR AI SHORTS \u0026amp; REELS\nhttps://www.opus.pro/?via=a5d361\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/064\n\n//CANVA FOR NON PROFITS\nhttps://www.canva.com/canva-for-nonprofits/\n\n//NICK'S 3 FAVORITES:\n•QR Code Generator\n•Typecraft\n•Smart Mockups\n\n//PROS \u0026amp; CONS OF CANVA\nhttps://digitalscholar.in/pros-and-cons-of-canva/#:~:text=A.,available%20features%20and%20design%20elements\n\n//CANVA PRICING PAGE\nhttps://www.canva.com/pricing/\n\n//LINKTREE\nhttp://www.linktr.ee\n\n🕰️TIMECODES\n00:00-01:16 Tool #2 Canva: Making Graphics for free and cheap\n01:16-03:26 Good Graphics are just a click away, go check out Canva\n03:26-05:27 How to navigate Canva after logging in\n05:27-09:52 How to Edit Using Canva as a Beginner\n09:52-11:54 What else does Canva have to offer?\n11:54-15:05 Canva Pro FREE for Churches!\n15:05-19:32 The 3 Most Underrated Features of Canva\n19:32-22:02 Top 4 Limitations of Canva\n\n🕰️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nAre you a busy youth ministry pastor or leader, your're calendar full of parent phone calls, curriculum planning, event planning, angriest, senior pastor, or maybe just normal senior pastor meetings. And so your schedule is busy, your budget is tight, but you still want to have dope custom off the chain, amazing graphics for your social media, or maybe even just for the screens in your room when you meet with your students. Well then look no further than this episode of the Hybrid Ministry Show where we are going to be talking about everyone's favorite web-based design platform. You know it as Canva, and you've probably heard of Canva and seen Canva before. But in this episode, I'm going to go through the depths and show and share with you everything that Canva has to offer. I'm also going to do an on-screen design tutorial to show you just how easy it is. \n\nNick Clason (00:54):\nAnd finally, make sure that you stick around to the very, very end of the video because I'm going to share with you my top three Canva features that are not as widely known, but can be incredibly useful for you in your student ministry and on your social media and in your web presence. So welcome to this episode of the Hybrid Ministry Show. Well, hey there everyone. My name is Nick Clason. I am a 12 and a half year youth ministry veteran. I have been designing graphics since I was right straight out of college, straight into student ministry, and these were what some of my early on designs looked like. And so I know how bad I used to be, and these now are some of the ones that have replaced them within recent years. And I don't say that to brag. I simply say that to say I have no design skills. \n\nNick Clason (01:46):\nI didn't go to school to be a designer. I went to school to be a youth pastor. But once I got into it, I realized I needed to have designs that looked good, that made sense, that spoke the language of my teenagers, and I didn't know what I was doing. I was just trying my best. And in a lot of cases that might be, you might be sitting there knowing you need them, knowing you want them, you've seen them done online or in other places, and you're like, I want that, but I have no idea how to create that. Canva is your answer. Now, full disclosure, I just about two weeks ago got a Canva Pro account, and I'm going to share with you how you can do that and also show with you or show you some of the features of Canva and what it has to offer. \n\nNick Clason (02:33):\nThe nice thing about Canva is the learning curve is really, really low, much lower than a product, say like Adobe Creative Cloud, which has things like Photoshop and InDesign. And so Canva can help you create and thrust into having a strong digital presence. And if you're sitting here thinking as a youth pastor, now why do I even need this? Listen, I believe that every youth ministry in America needs a strong digital presence, and I have linked that right here at the top of the video. I have a video completely about that. So if that's something that you're interested in, hop over there. Make sure that you check out what every youth ministry needs and why they need a strong digital presence. But if you're here for the graphics and if you're here for Canva, let's hop in because Canva is going to be a great step in that direction. \n\nNick Clason (03:23):\nSo let's first talk about what does Canva have to offer. All right, so if you log into canva.com, you can head over to the side panel here and it'll look something like this, and you'll see that it has this folder called projects. That's where you would go and look at all of your recent designs. It will hold and have folders for things. If you're on a team, that's where you would find other graphics done by other people that are using them. Maybe you can hand this off to an intern or a high level student or an admin who can also help dabble in it. You can get a team account and they'll have the folder section, the design section. They'll also have images that you have or have been using in the past for different designs and different projects. Now, here's what all Canva has to offer as far as it pertains to the template section. \n\nNick Clason (04:14):\nSo these are the different headers. They have business, and then under there they have docs, presentations, flyers, graphics, calendars under social media, which I'm about to do tutorial here in just a quick second. They have Instagram and then they have post stories reels, Facebook post covers ads. They have your stories. They have TikTok videos, they have Pinterest pins, LinkedIn video ads, animated social media, Twitter posts. If this is something that is interesting to you, I want to let you know that you can subscribe to this channel because we are going to be going over all kinds of different tips to tactics and ways to help you lean into the hybrid version of your student ministry for both online and in person. So match that subscribe button so that you don't miss a future video at all that continue to have education, grade subject resources. You can literally break it down by grade, kindergarten, first, second video, video, 16 by nine, Facebook, video, video messages, mobile videos, video catalog, YouTube videos, feed ad videos, and they have marketing with flyers, logos, posters, print products and cards and invites. \n\nNick Clason (05:20):\nSo let's hop in and let's do a quick design Canva tutorial. Let's check it out. All right, so if you are watching on YouTube, which by the way, if you're listening only to a podcast, want to encourage you, hop into the link in the show notes, check out our YouTube, our TikTok, our Instagram. We are on all those places. But right now for this YouTube tutorial, I got my computer in my lap. If you're watching, so you're seeing it, you're also seeing my desktop right here is what it looks like, or at least the website I'm on. And this is Canva. This is what it looks like. And so I want to show you just how easy it can be. So if you log in, hit on templates, we're going to click social media and let's do an Instagram reel if that's something that you're interested in. \n\nNick Clason (06:02):\nThey have all kinds of different templates here that you can choose from. And so I'm just going to pick one here kind of arbitrarily, and let's do this daily vlog one right here. Let's click customize this template, and then we are off to the races. And so there is a background there that we have the ability to swap out if we want to. And so if I select it here, I can boom, delete it, just like that. And so now I want something different. I want someone typing. And so typing texts. Let's see what we get here. Oh man, here's all kinds of different social media based looking things. \n\nNick Clason (06:44):\nHere's a phone one. So let's add that. I like that one. We're going to pull that sucker in. I can make that wider if I want. I can make this phone. I can make this phone a little more off screen if I want. Put it right here. And I can edit this text right here. So I can say, go check out our most recent hybrid ministry episode about editing in PowerPoint. Boom. That was our last episode, link in the show notes if you are interested in that. But boom, here we go. I can change the duration here. It's currently at five seconds. Looks like I can add some notes. I can do a little transition. I can play it and see how it is. Now there's not a lot of, oh, here's the seconds right here. So if I want to make it longer, I can make it longer. \n\nNick Clason (07:49):\nI can animate things. So if I wanted this text right here to do something, I could have it merge in like that. I could have it come in that I could have it look like it's being typed out. I like that. I'm going to go ahead and do that. I'm going to have this one do something, some sort of animation. Let's have, yeah, let's have it rise up. We'll make it a little bit quicker. You can change the direction that it does that, right? So up, down, top, bottom, I'm just going to do from the bottom, I can exaggerate it like that, kind of like that one. And then I can add effects to it while it's just sitting there, right? It can pulsate, it can flicker, it can wiggle. So do all those. And then there's my little preview. I can click download and I'm good to go. So I think if I were to click share, I can share this with in my group. I can copy it, I can download it, I can print it. So yeah, so let's go ahead and download that sucker so that I have it. \n\nNick Clason (09:10):\nMP four, boom, downloading, so you can see just by that. Oh, look, and they give me a little thing to tell me just how great my design was. Now, as you can see, Canva has a ton of different features to offer. I made that little tutorial in, I don't know what you're watching, 2, 3, 4, 5 minutes. Not too long. And I was distracted because I was trying to talk and communicate with y'all. But here's the reality. There is so much that can be accomplished and completed just through the utilization of Canva. I want to make sure that you can know this and see this, but make sure that you hang around to the next point, because this next one might be one of my favorite points of all time. So beyond templates, right? They offer a branding section. So if you are a nonprofit, you can import your colors, import your logos, import your church youth group design. \n\nNick Clason (10:03):\nThey have all kinds of different apps. And if you click on that page, it'll show you trending apps. It'll show you new apps, it'll show you productivity apps. It'll show you design apps, share and publish, and then content planning, which is one of my favorite features. And you can do content planning for Instagram, for Facebook. If you're on Twitter, slack, Tumblr, LinkedIn, you're probably not in any of those bottom three. But if you're on one of the top two, you probably are. But here's the deal. I love planning. Speaking of planning, I have a completely free ebook to help you with your content planning in your student ministry. And here's the fact you can use Canva to help supplement some of the things that I'm going to recommend that you use because most design things like this are stock and static. And so you're going to have a page full of stock and static resources, and nobody wants to have an Instagram page full of just stock and static resources. \n\nNick Clason (10:53):\nThis is good, this is helpful, this is useful. But what most of us are looking for on social media and what your students are looking for on social media is an opportunity to contribute in some customization. And so I have 40 free student ministry ideas. You can literally copy and paste each of these ideas because while they're the same, they also offer new ones. And so in the description, a completely free ebook, one month worth of social media posting ideas, and then you can use Canva to filter in some of the gaps and some of the holes that my social media planning calendar is going to leave if it doesn't fulfill and satisfy every single day's worth of content for you in your ministry. But let's move on because I'm sure I know what you're thinking right now. You're thinking, wait a minute, doesn't this just cost a ton of money, like a resource as powerful as Canva that has to cost a lot of money? \n\nNick Clason (11:50):\nGuess what? You are in for a surprise, my friend. Check it out. So if you look at the Canva pricing, of course, they have Canva for free. And so that's going to allow you, I'm going to pull my computer back up here so I can read it from that far away. But Canva for free will offer you drag and drop editor for easy customization, 250,000 plus free templates, a hundred plus design types, a million plus free photos and graphics, AI powered design tools like Magic, right? Magic design, magic edit and more. Invite others to design and work with you as well as a wide range of principle products and to design and get delivered to your door. And five gigs of cloud storage. That's completely for free. However, if you upgrade to Canva Pro, that's going to be 1499 per month for one person. Everything that I just read that was included in free as well as all these other features here, you can read them for yourself. \n\nNick Clason (12:48):\nIf you're on YouTube, it's going to be on the screen. If not, hit the link in the show notes, go check out this section on YouTube. And then finally, Canva for Teams is 29 99. It's a plan for two plus people. You get everything in the free feature plus all these other features that they have listed here. Again, onscreen link in the show notes, but bigger teams love the fact that you have SS, S O I S O certification, compliance cloud storage, up to one terabyte. You can pay as you grow. You'll be able to reconcile costs for anyone who's joined before each billing cycle, so you're not locked into your team size. But here's the good news, and you may know this already, but Canva Pro is free for churches and nonprofits, which is probably the best feature for any one of us in student ministry because you and I know that we don't have budget to pay for any of this type of stuff. \n\nNick Clason (13:41):\nWe need a full on communications team at our church. And if you're in a small church, you are the communications team, but your church can get all the Canva Pro features for free because it's a nonprofit 5 0 1 C three. That's incredible news. So you simply jump on a Canva, click on the pro feature in the menu, and you apply for nonprofit status, takes a couple days, and then boom, you are ready to rock and roll. In the meantime, you can utilize all the Canva for free features as you're waiting for them to approve your pro status. So here's what I don't know. As I was designing that we have a Canva Pro account because we are a church and we applied for it. We went through all the work. So the templates I might have used, if you're using it in free, the template I might've used may not be available to you. \n\nNick Clason (14:29):\nHowever, once you're in pro, you don't have to worry about those things. If you see something cool, if you've see an animation that you like, you don't have to wonder. That's a pro version one. I don't have that. I don't have the budget. That's one of the best things about Canva is it offers it to churches completely for free. So you got to check that out. But hey, in the next section of the video, we are going to be talking about my top three favorite that I found on Canva that are a little bit undercover, a little bit under the radar, a little bit off the beaten path, but they're going to be amazing for you and your student ministry, and I'm going to tell you how you can utilize them in the next section. Okay. My three favorite resources that I found, the first one was this. \n\nNick Clason (15:08):\nIf you go over into the app section, they have a free QR code generator. I love using QR codes. I remember when they came out in college, nobody wanted to use QR codes. Then I remember when the pandemic happened, I recommended a QR code to our student ministry because I was living in Chicago, and this is what they said. They said, you have to think about how you can get information in people's hands without handing them anything or touching them. And I was like, that is everything that goes against what I've ever known to be as a youth pastor. And so I proposed, Hey, well, what about a QR code that might work? And the communications team said in that moment, and I quote, we will never use a QR code. Fast forward to two weeks later. And what was on the screen? That's right, a QR code. \n\nNick Clason (15:53):\nI'm not saying I take credit for it, but it was my idea. In the original inception, communications team was anti QR code because for years, QR codes were wasteful and not really a good woven in part of our fabric. But honestly, the pandemic ushered in QR codes and our phones adapted. When I first had to use a QR code as a kid in college, I had to have a special app called QR Code Reader. But now my camera does all the work, so I just pull up my camera, shoot it at the QR code, and then a link pops up on my camera. I'm sure that you can relate to that as well. So QR code's, one of my favorite ways and things to use and push information to students. We use 'em in a couple of different settings. In our ministry, we like to have tables. \n\nNick Clason (16:37):\nIt incites some chaos as they're listening because some people's backs are to the stage. But on the tables in the middle, we have a little tabletop sign holders and whatever we might have, announcements wise, camp signups, all sorts of things. I can put a QR code there. A student can shoot that and they can go to whatever that announcement is. Another place that we use it is in our cafe. We have little napkin holders, and it's got a little slot for just some announcements. And so I just have a static standing graphic that says, Hey, we're social. And I drop in my QR code, which takes them to a link tree, which is a free website that you can utilize link for that in the show notes if you're interested. And then I dropped all of our social media handles in there. So it'll pull open like link tr.ee/cross creek students, and then it'll have YouTube, Instagram, TikTok, all of our different things so they can follow whatever they want. \n\nNick Clason (17:29):\nAnd that just lives there in our cafe on that QR code. At any time, Canva has a free one, which right now, honestly, I'm currently paying for one, and I'm going to have to keep paying for one because I use it in all kinds of different places. And to swap that out is going to mean I have to swap out all the print things and all the other areas that I've sent out information about our code. But Canva has a free one, so check that out. The second resource that I love is their type craft. So you can bend type, you can warp type, you can twist type, and I am not very good at that. On the design side, I know it looks cool. We just designed and dropped these shirts at the beginning of summer right before camp that said, hello Summer, that's got a wave and warp views on the screen if you're watching on YouTube. \n\nNick Clason (18:14):\nAnd we had to send that out to Fiverr and have someone create it for it. But right here, I just discovered that Canva offers it. And so if that's something that you're interested in, which it's super hot, super in right now, talk to your students, they'll tell you. But if you want to know how to do that, you know how to make it, you can utilize that type craft tool. Again, that's in the apps section of Canva. And then finally, they have this thing called smart mockups where you can use smartphones, desktops, and laptops in your design just like I just did. But they have a whole kind of app or tutorial where you can pull in a phone and then you can drop in your own custom content. So for example, if you have a student ministry website and you want to point people to it, you can bring that phone in, drop a photo of what your student ministry website looks like into that phone, and then create a graphic around that saying, Hey, if you ever want to take a next step, head to this website at such and such website.com. \n\nNick Clason (19:11):\nAnd then that phone or that mobile or that tablet will be able to display what that website actually looks like when and if someone actually heads there or shoots QR code to take them there. Now let's talk the final piece about what are canva's top limitations, because that's always going to be a thing with a tool like this. Alright, so according to digital scholar.com, they wrote a blog on this. I'll link it down below in the description if you want to go read it for yourself. But essentially what I pulled out were what I thought are the four biggest problems or limitations that you might experience as a pastor, church leader, ministry leader. The four of them are this number one canvas style, right? So stock images are great, but ultimately they're still stock images, which is why I think you should grab my ebook on how you can bring customization in your students and your leaders and yourself to your social media presence as opposed to just a bunch of graphics about it. \n\nNick Clason (20:09):\n40 free ideas in the link in the description. Limitation number two is templates. They just have a limitation on their templates, especially for the free version. There's just really not as much and they're not as good as the pro version, obviously. And so that's not going to be an issue for you. If you're a pastor or church leader, you're able to use that for free because of Canva's ability to give that to you for free. As a nonprofit and the exporting side, you are not going to have as much control on the exporting, again, like R G B versus C M Y K. That may not matter to you as much. You may not even know what those things mean, but there is just a certain level of what you're able to do. If you do a big old poster and you export it, it may come out pixelated because it's not as crisp and clear and you just don't have as much power in creating how big you want to export it and all those types of things. \n\nNick Clason (21:00):\nAnd then finally, creating unique design elements cannot really happen in Canva because they're already pre-created for you. So honestly, the single greatest, in my mind, the single greatest platform for creating unique design elements falls under the Adobe Creative Cloud umbrella. It's expensive. People often shy away from it because of that. It also has a massively steep learning curve. But what you might not know is episode number one of this series was that we offered PowerPoint as a free or budget design tool canvas number two. Our third video is going to be Adobe Express, which is their free version of it. So that is video three coming up next, which will offer you the ability to have unique design elements. So if you're interested in that, click the video here on the screen or these other videos here, and we will make sure that we talk to you next time. We're making digital discipleship easy and accessible, so stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e💸\u003cstrong\u003eBUDGET \u0026amp; TIME FRIENDLY DESIGN PLAYLIST\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e \u003c/p\u003e\n\n\u003cp\u003e🎥\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003ch3\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003c/h3\u003e\n\n\u003cp\u003eAre you in need of a fast and affordable logo design for your youth ministries? Look no further! In this ultimate guide, we will unveil 4 creative tools that will help you create the perfect logo without breaking the bank. Whether you\u0026#39;re leading a youth group, organizing an event, or starting an outreach program, having a captivating logo and graphic design is crucial. It not only represents the identity of your youth ministry but also leaves a lasting impression on your target audience. So let\u0026#39;s dive into the world of logo design tools! \u003c/p\u003e\n\n\u003cp\u003eIn this episode is the world\u0026#39;s worst kept secret, it\u0026#39;s Canva! Canva also has a FREE for Non Profits section which is great for churches, youth ministries and non-profit organizations that are working on a budget!\u003c/p\u003e\n\n\u003cp\u003eThe First Tool was: PowerPoint\u003cbr\u003e\n📹 Watch Here: \u003ca href=\"https://youtu.be/fOIPiPW3Wpk\" rel=\"nofollow\"\u003ehttps://youtu.be/fOIPiPW3Wpk\u003c/a\u003e\u003cbr\u003e\n🎧 Listen Here: \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eExplore these 4 creative tools and let your imagination run wild.\u003cbr\u003e\nFULL PLAYLIST:\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw\u003c/a\u003e\u003c/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eOPUS.PRO FOR AI SHORTS \u0026amp; REELS\u003cbr\u003e\n\u003ca href=\"https://www.opus.pro/?via=a5d361\" rel=\"nofollow\"\u003ehttps://www.opus.pro/?via=a5d361\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/064\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/064\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CANVA FOR NON PROFITS\u003cbr\u003e\n\u003ca href=\"https://www.canva.com/canva-for-nonprofits/\" rel=\"nofollow\"\u003ehttps://www.canva.com/canva-for-nonprofits/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NICK\u0026#39;S 3 FAVORITES:\u003cbr\u003e\n•QR Code Generator\u003cbr\u003e\n•Typecraft\u003cbr\u003e\n•Smart Mockups\u003c/p\u003e\n\n\u003cp\u003e//PROS \u0026amp; CONS OF CANVA\u003cbr\u003e\n\u003ca href=\"https://digitalscholar.in/pros-and-cons-of-canva/#:%7E:text=A.,available%20features%20and%20design%20elements\" rel=\"nofollow\"\u003ehttps://digitalscholar.in/pros-and-cons-of-canva/#:~:text=A.,available%20features%20and%20design%20elements\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//CANVA PRICING PAGE\u003cbr\u003e\n\u003ca href=\"https://www.canva.com/pricing/\" rel=\"nofollow\"\u003ehttps://www.canva.com/pricing/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//LINKTREE\u003cbr\u003e\n\u003ca href=\"http://www.linktr.ee\" rel=\"nofollow\"\u003ehttp://www.linktr.ee\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:16 Tool #2 Canva: Making Graphics for free and cheap\u003cbr\u003e\n01:16-03:26 Good Graphics are just a click away, go check out Canva\u003cbr\u003e\n03:26-05:27 How to navigate Canva after logging in\u003cbr\u003e\n05:27-09:52 How to Edit Using Canva as a Beginner\u003cbr\u003e\n09:52-11:54 What else does Canva have to offer?\u003cbr\u003e\n11:54-15:05 Canva Pro FREE for Churches!\u003cbr\u003e\n15:05-19:32 The 3 Most Underrated Features of Canva\u003cbr\u003e\n19:32-22:02 Top 4 Limitations of Canva\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nAre you a busy youth ministry pastor or leader, your\u0026#39;re calendar full of parent phone calls, curriculum planning, event planning, angriest, senior pastor, or maybe just normal senior pastor meetings. And so your schedule is busy, your budget is tight, but you still want to have dope custom off the chain, amazing graphics for your social media, or maybe even just for the screens in your room when you meet with your students. Well then look no further than this episode of the Hybrid Ministry Show where we are going to be talking about everyone\u0026#39;s favorite web-based design platform. You know it as Canva, and you\u0026#39;ve probably heard of Canva and seen Canva before. But in this episode, I\u0026#39;m going to go through the depths and show and share with you everything that Canva has to offer. I\u0026#39;m also going to do an on-screen design tutorial to show you just how easy it is. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:54):\u003cbr\u003e\nAnd finally, make sure that you stick around to the very, very end of the video because I\u0026#39;m going to share with you my top three Canva features that are not as widely known, but can be incredibly useful for you in your student ministry and on your social media and in your web presence. So welcome to this episode of the Hybrid Ministry Show. Well, hey there everyone. My name is Nick Clason. I am a 12 and a half year youth ministry veteran. I have been designing graphics since I was right straight out of college, straight into student ministry, and these were what some of my early on designs looked like. And so I know how bad I used to be, and these now are some of the ones that have replaced them within recent years. And I don\u0026#39;t say that to brag. I simply say that to say I have no design skills. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:46):\u003cbr\u003e\nI didn\u0026#39;t go to school to be a designer. I went to school to be a youth pastor. But once I got into it, I realized I needed to have designs that looked good, that made sense, that spoke the language of my teenagers, and I didn\u0026#39;t know what I was doing. I was just trying my best. And in a lot of cases that might be, you might be sitting there knowing you need them, knowing you want them, you\u0026#39;ve seen them done online or in other places, and you\u0026#39;re like, I want that, but I have no idea how to create that. Canva is your answer. Now, full disclosure, I just about two weeks ago got a Canva Pro account, and I\u0026#39;m going to share with you how you can do that and also show with you or show you some of the features of Canva and what it has to offer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:33):\u003cbr\u003e\nThe nice thing about Canva is the learning curve is really, really low, much lower than a product, say like Adobe Creative Cloud, which has things like Photoshop and InDesign. And so Canva can help you create and thrust into having a strong digital presence. And if you\u0026#39;re sitting here thinking as a youth pastor, now why do I even need this? Listen, I believe that every youth ministry in America needs a strong digital presence, and I have linked that right here at the top of the video. I have a video completely about that. So if that\u0026#39;s something that you\u0026#39;re interested in, hop over there. Make sure that you check out what every youth ministry needs and why they need a strong digital presence. But if you\u0026#39;re here for the graphics and if you\u0026#39;re here for Canva, let\u0026#39;s hop in because Canva is going to be a great step in that direction. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:23):\u003cbr\u003e\nSo let\u0026#39;s first talk about what does Canva have to offer. All right, so if you log into canva.com, you can head over to the side panel here and it\u0026#39;ll look something like this, and you\u0026#39;ll see that it has this folder called projects. That\u0026#39;s where you would go and look at all of your recent designs. It will hold and have folders for things. If you\u0026#39;re on a team, that\u0026#39;s where you would find other graphics done by other people that are using them. Maybe you can hand this off to an intern or a high level student or an admin who can also help dabble in it. You can get a team account and they\u0026#39;ll have the folder section, the design section. They\u0026#39;ll also have images that you have or have been using in the past for different designs and different projects. Now, here\u0026#39;s what all Canva has to offer as far as it pertains to the template section. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:14):\u003cbr\u003e\nSo these are the different headers. They have business, and then under there they have docs, presentations, flyers, graphics, calendars under social media, which I\u0026#39;m about to do tutorial here in just a quick second. They have Instagram and then they have post stories reels, Facebook post covers ads. They have your stories. They have TikTok videos, they have Pinterest pins, LinkedIn video ads, animated social media, Twitter posts. If this is something that is interesting to you, I want to let you know that you can subscribe to this channel because we are going to be going over all kinds of different tips to tactics and ways to help you lean into the hybrid version of your student ministry for both online and in person. So match that subscribe button so that you don\u0026#39;t miss a future video at all that continue to have education, grade subject resources. You can literally break it down by grade, kindergarten, first, second video, video, 16 by nine, Facebook, video, video messages, mobile videos, video catalog, YouTube videos, feed ad videos, and they have marketing with flyers, logos, posters, print products and cards and invites. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:20):\u003cbr\u003e\nSo let\u0026#39;s hop in and let\u0026#39;s do a quick design Canva tutorial. Let\u0026#39;s check it out. All right, so if you are watching on YouTube, which by the way, if you\u0026#39;re listening only to a podcast, want to encourage you, hop into the link in the show notes, check out our YouTube, our TikTok, our Instagram. We are on all those places. But right now for this YouTube tutorial, I got my computer in my lap. If you\u0026#39;re watching, so you\u0026#39;re seeing it, you\u0026#39;re also seeing my desktop right here is what it looks like, or at least the website I\u0026#39;m on. And this is Canva. This is what it looks like. And so I want to show you just how easy it can be. So if you log in, hit on templates, we\u0026#39;re going to click social media and let\u0026#39;s do an Instagram reel if that\u0026#39;s something that you\u0026#39;re interested in. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:02):\u003cbr\u003e\nThey have all kinds of different templates here that you can choose from. And so I\u0026#39;m just going to pick one here kind of arbitrarily, and let\u0026#39;s do this daily vlog one right here. Let\u0026#39;s click customize this template, and then we are off to the races. And so there is a background there that we have the ability to swap out if we want to. And so if I select it here, I can boom, delete it, just like that. And so now I want something different. I want someone typing. And so typing texts. Let\u0026#39;s see what we get here. Oh man, here\u0026#39;s all kinds of different social media based looking things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:44):\u003cbr\u003e\nHere\u0026#39;s a phone one. So let\u0026#39;s add that. I like that one. We\u0026#39;re going to pull that sucker in. I can make that wider if I want. I can make this phone. I can make this phone a little more off screen if I want. Put it right here. And I can edit this text right here. So I can say, go check out our most recent hybrid ministry episode about editing in PowerPoint. Boom. That was our last episode, link in the show notes if you are interested in that. But boom, here we go. I can change the duration here. It\u0026#39;s currently at five seconds. Looks like I can add some notes. I can do a little transition. I can play it and see how it is. Now there\u0026#39;s not a lot of, oh, here\u0026#39;s the seconds right here. So if I want to make it longer, I can make it longer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:49):\u003cbr\u003e\nI can animate things. So if I wanted this text right here to do something, I could have it merge in like that. I could have it come in that I could have it look like it\u0026#39;s being typed out. I like that. I\u0026#39;m going to go ahead and do that. I\u0026#39;m going to have this one do something, some sort of animation. Let\u0026#39;s have, yeah, let\u0026#39;s have it rise up. We\u0026#39;ll make it a little bit quicker. You can change the direction that it does that, right? So up, down, top, bottom, I\u0026#39;m just going to do from the bottom, I can exaggerate it like that, kind of like that one. And then I can add effects to it while it\u0026#39;s just sitting there, right? It can pulsate, it can flicker, it can wiggle. So do all those. And then there\u0026#39;s my little preview. I can click download and I\u0026#39;m good to go. So I think if I were to click share, I can share this with in my group. I can copy it, I can download it, I can print it. So yeah, so let\u0026#39;s go ahead and download that sucker so that I have it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:10):\u003cbr\u003e\nMP four, boom, downloading, so you can see just by that. Oh, look, and they give me a little thing to tell me just how great my design was. Now, as you can see, Canva has a ton of different features to offer. I made that little tutorial in, I don\u0026#39;t know what you\u0026#39;re watching, 2, 3, 4, 5 minutes. Not too long. And I was distracted because I was trying to talk and communicate with y\u0026#39;all. But here\u0026#39;s the reality. There is so much that can be accomplished and completed just through the utilization of Canva. I want to make sure that you can know this and see this, but make sure that you hang around to the next point, because this next one might be one of my favorite points of all time. So beyond templates, right? They offer a branding section. So if you are a nonprofit, you can import your colors, import your logos, import your church youth group design. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:03):\u003cbr\u003e\nThey have all kinds of different apps. And if you click on that page, it\u0026#39;ll show you trending apps. It\u0026#39;ll show you new apps, it\u0026#39;ll show you productivity apps. It\u0026#39;ll show you design apps, share and publish, and then content planning, which is one of my favorite features. And you can do content planning for Instagram, for Facebook. If you\u0026#39;re on Twitter, slack, Tumblr, LinkedIn, you\u0026#39;re probably not in any of those bottom three. But if you\u0026#39;re on one of the top two, you probably are. But here\u0026#39;s the deal. I love planning. Speaking of planning, I have a completely free ebook to help you with your content planning in your student ministry. And here\u0026#39;s the fact you can use Canva to help supplement some of the things that I\u0026#39;m going to recommend that you use because most design things like this are stock and static. And so you\u0026#39;re going to have a page full of stock and static resources, and nobody wants to have an Instagram page full of just stock and static resources. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:53):\u003cbr\u003e\nThis is good, this is helpful, this is useful. But what most of us are looking for on social media and what your students are looking for on social media is an opportunity to contribute in some customization. And so I have 40 free student ministry ideas. You can literally copy and paste each of these ideas because while they\u0026#39;re the same, they also offer new ones. And so in the description, a completely free ebook, one month worth of social media posting ideas, and then you can use Canva to filter in some of the gaps and some of the holes that my social media planning calendar is going to leave if it doesn\u0026#39;t fulfill and satisfy every single day\u0026#39;s worth of content for you in your ministry. But let\u0026#39;s move on because I\u0026#39;m sure I know what you\u0026#39;re thinking right now. You\u0026#39;re thinking, wait a minute, doesn\u0026#39;t this just cost a ton of money, like a resource as powerful as Canva that has to cost a lot of money? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:50):\u003cbr\u003e\nGuess what? You are in for a surprise, my friend. Check it out. So if you look at the Canva pricing, of course, they have Canva for free. And so that\u0026#39;s going to allow you, I\u0026#39;m going to pull my computer back up here so I can read it from that far away. But Canva for free will offer you drag and drop editor for easy customization, 250,000 plus free templates, a hundred plus design types, a million plus free photos and graphics, AI powered design tools like Magic, right? Magic design, magic edit and more. Invite others to design and work with you as well as a wide range of principle products and to design and get delivered to your door. And five gigs of cloud storage. That\u0026#39;s completely for free. However, if you upgrade to Canva Pro, that\u0026#39;s going to be 1499 per month for one person. Everything that I just read that was included in free as well as all these other features here, you can read them for yourself. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:48):\u003cbr\u003e\nIf you\u0026#39;re on YouTube, it\u0026#39;s going to be on the screen. If not, hit the link in the show notes, go check out this section on YouTube. And then finally, Canva for Teams is 29 99. It\u0026#39;s a plan for two plus people. You get everything in the free feature plus all these other features that they have listed here. Again, onscreen link in the show notes, but bigger teams love the fact that you have SS, S O I S O certification, compliance cloud storage, up to one terabyte. You can pay as you grow. You\u0026#39;ll be able to reconcile costs for anyone who\u0026#39;s joined before each billing cycle, so you\u0026#39;re not locked into your team size. But here\u0026#39;s the good news, and you may know this already, but Canva Pro is free for churches and nonprofits, which is probably the best feature for any one of us in student ministry because you and I know that we don\u0026#39;t have budget to pay for any of this type of stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:41):\u003cbr\u003e\nWe need a full on communications team at our church. And if you\u0026#39;re in a small church, you are the communications team, but your church can get all the Canva Pro features for free because it\u0026#39;s a nonprofit 5 0 1 C three. That\u0026#39;s incredible news. So you simply jump on a Canva, click on the pro feature in the menu, and you apply for nonprofit status, takes a couple days, and then boom, you are ready to rock and roll. In the meantime, you can utilize all the Canva for free features as you\u0026#39;re waiting for them to approve your pro status. So here\u0026#39;s what I don\u0026#39;t know. As I was designing that we have a Canva Pro account because we are a church and we applied for it. We went through all the work. So the templates I might have used, if you\u0026#39;re using it in free, the template I might\u0026#39;ve used may not be available to you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:29):\u003cbr\u003e\nHowever, once you\u0026#39;re in pro, you don\u0026#39;t have to worry about those things. If you see something cool, if you\u0026#39;ve see an animation that you like, you don\u0026#39;t have to wonder. That\u0026#39;s a pro version one. I don\u0026#39;t have that. I don\u0026#39;t have the budget. That\u0026#39;s one of the best things about Canva is it offers it to churches completely for free. So you got to check that out. But hey, in the next section of the video, we are going to be talking about my top three favorite that I found on Canva that are a little bit undercover, a little bit under the radar, a little bit off the beaten path, but they\u0026#39;re going to be amazing for you and your student ministry, and I\u0026#39;m going to tell you how you can utilize them in the next section. Okay. My three favorite resources that I found, the first one was this. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:08):\u003cbr\u003e\nIf you go over into the app section, they have a free QR code generator. I love using QR codes. I remember when they came out in college, nobody wanted to use QR codes. Then I remember when the pandemic happened, I recommended a QR code to our student ministry because I was living in Chicago, and this is what they said. They said, you have to think about how you can get information in people\u0026#39;s hands without handing them anything or touching them. And I was like, that is everything that goes against what I\u0026#39;ve ever known to be as a youth pastor. And so I proposed, Hey, well, what about a QR code that might work? And the communications team said in that moment, and I quote, we will never use a QR code. Fast forward to two weeks later. And what was on the screen? That\u0026#39;s right, a QR code. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:53):\u003cbr\u003e\nI\u0026#39;m not saying I take credit for it, but it was my idea. In the original inception, communications team was anti QR code because for years, QR codes were wasteful and not really a good woven in part of our fabric. But honestly, the pandemic ushered in QR codes and our phones adapted. When I first had to use a QR code as a kid in college, I had to have a special app called QR Code Reader. But now my camera does all the work, so I just pull up my camera, shoot it at the QR code, and then a link pops up on my camera. I\u0026#39;m sure that you can relate to that as well. So QR code\u0026#39;s, one of my favorite ways and things to use and push information to students. We use \u0026#39;em in a couple of different settings. In our ministry, we like to have tables. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:37):\u003cbr\u003e\nIt incites some chaos as they\u0026#39;re listening because some people\u0026#39;s backs are to the stage. But on the tables in the middle, we have a little tabletop sign holders and whatever we might have, announcements wise, camp signups, all sorts of things. I can put a QR code there. A student can shoot that and they can go to whatever that announcement is. Another place that we use it is in our cafe. We have little napkin holders, and it\u0026#39;s got a little slot for just some announcements. And so I just have a static standing graphic that says, Hey, we\u0026#39;re social. And I drop in my QR code, which takes them to a link tree, which is a free website that you can utilize link for that in the show notes if you\u0026#39;re interested. And then I dropped all of our social media handles in there. So it\u0026#39;ll pull open like link tr.ee/cross creek students, and then it\u0026#39;ll have YouTube, Instagram, TikTok, all of our different things so they can follow whatever they want. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:29):\u003cbr\u003e\nAnd that just lives there in our cafe on that QR code. At any time, Canva has a free one, which right now, honestly, I\u0026#39;m currently paying for one, and I\u0026#39;m going to have to keep paying for one because I use it in all kinds of different places. And to swap that out is going to mean I have to swap out all the print things and all the other areas that I\u0026#39;ve sent out information about our code. But Canva has a free one, so check that out. The second resource that I love is their type craft. So you can bend type, you can warp type, you can twist type, and I am not very good at that. On the design side, I know it looks cool. We just designed and dropped these shirts at the beginning of summer right before camp that said, hello Summer, that\u0026#39;s got a wave and warp views on the screen if you\u0026#39;re watching on YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:14):\u003cbr\u003e\nAnd we had to send that out to Fiverr and have someone create it for it. But right here, I just discovered that Canva offers it. And so if that\u0026#39;s something that you\u0026#39;re interested in, which it\u0026#39;s super hot, super in right now, talk to your students, they\u0026#39;ll tell you. But if you want to know how to do that, you know how to make it, you can utilize that type craft tool. Again, that\u0026#39;s in the apps section of Canva. And then finally, they have this thing called smart mockups where you can use smartphones, desktops, and laptops in your design just like I just did. But they have a whole kind of app or tutorial where you can pull in a phone and then you can drop in your own custom content. So for example, if you have a student ministry website and you want to point people to it, you can bring that phone in, drop a photo of what your student ministry website looks like into that phone, and then create a graphic around that saying, Hey, if you ever want to take a next step, head to this website at such and such website.com. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:11):\u003cbr\u003e\nAnd then that phone or that mobile or that tablet will be able to display what that website actually looks like when and if someone actually heads there or shoots QR code to take them there. Now let\u0026#39;s talk the final piece about what are canva\u0026#39;s top limitations, because that\u0026#39;s always going to be a thing with a tool like this. Alright, so according to digital scholar.com, they wrote a blog on this. I\u0026#39;ll link it down below in the description if you want to go read it for yourself. But essentially what I pulled out were what I thought are the four biggest problems or limitations that you might experience as a pastor, church leader, ministry leader. The four of them are this number one canvas style, right? So stock images are great, but ultimately they\u0026#39;re still stock images, which is why I think you should grab my ebook on how you can bring customization in your students and your leaders and yourself to your social media presence as opposed to just a bunch of graphics about it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:09):\u003cbr\u003e\n40 free ideas in the link in the description. Limitation number two is templates. They just have a limitation on their templates, especially for the free version. There\u0026#39;s just really not as much and they\u0026#39;re not as good as the pro version, obviously. And so that\u0026#39;s not going to be an issue for you. If you\u0026#39;re a pastor or church leader, you\u0026#39;re able to use that for free because of Canva\u0026#39;s ability to give that to you for free. As a nonprofit and the exporting side, you are not going to have as much control on the exporting, again, like R G B versus C M Y K. That may not matter to you as much. You may not even know what those things mean, but there is just a certain level of what you\u0026#39;re able to do. If you do a big old poster and you export it, it may come out pixelated because it\u0026#39;s not as crisp and clear and you just don\u0026#39;t have as much power in creating how big you want to export it and all those types of things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:00):\u003cbr\u003e\nAnd then finally, creating unique design elements cannot really happen in Canva because they\u0026#39;re already pre-created for you. So honestly, the single greatest, in my mind, the single greatest platform for creating unique design elements falls under the Adobe Creative Cloud umbrella. It\u0026#39;s expensive. People often shy away from it because of that. It also has a massively steep learning curve. But what you might not know is episode number one of this series was that we offered PowerPoint as a free or budget design tool canvas number two. Our third video is going to be Adobe Express, which is their free version of it. So that is video three coming up next, which will offer you the ability to have unique design elements. So if you\u0026#39;re interested in that, click the video here on the screen or these other videos here, and we will make sure that we talk to you next time. We\u0026#39;re making digital discipleship easy and accessible, so stay hybrid.\u003c/p\u003e","summary":"Canva for Non-Profits. Are you in need of a fast and affordable logo design for your youth ministries? Look no further! In this ultimate guide, we will unveil 4 creative tools that will help you create the perfect logo without breaking the bank. ","date_published":"2023-09-28T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/0608810f-71b8-4182-b073-e90494b2100b.mp3","mime_type":"audio/mpeg","size_in_bytes":33322926,"duration_in_seconds":1322}]},{"id":"e70622a9-5a5d-4f1e-bd5b-af454647ebb3","title":"Episode 063: 💸 Fast \u0026 Affordable Design for Youth Ministries: 4 Budget-Friendly Tools 🚀","url":"https://www.hybridministry.xyz/063","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\n\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nDESCRIPTION\n\nAre you in need of a fast and affordable logo design for your youth ministries? Look no further! In this ultimate guide, we will unveil 4 creative tools that will help you create the perfect logo without breaking the bank. Whether you're leading a youth group, organizing an event, or starting an outreach program, having a captivating logo and graphic design is crucial. It not only represents the identity of your youth ministry but also leaves a lasting impression on your target audience. So let's dive into the world of logo design tools! \n\nOur first recommendation is PowerPoint or Google Slides. Yes, you heard it here first. You can create stunning graphics through a program like PowerPoint, and if your church doesn't pay for PowerPoint, you can pivot over and utilize Google Slides for absolutely free.\n\nThe 2nd-4th Tools are available in the next videos in the playlist where we'll uncover the world of...\n•Canva\n•Adobe Express\n•Instagram Stories Editor\n\nExplore these 4 creative tools and let your imagination run wild, as you craft a logo that truly\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/063\n\n//FREE COMMERCIAL USE PHOTO BACKGROUNDS\nhttp://www.unsplash.com\nhttps://shop.churchmotiongraphics.com/landing/free-stills\n\n🕰️TIMECODES\n00:00-00:51 Doing Graphic Design on a Budget\n00:51-06:07 Tool #1: Powerpoint is a mostly free optionf or youth pastors to do Graphic Design\n06:07-13:36 Objection Your Honor: Powerpoint is not a design tool!\n13:36-16:05 The Shadow Side of Powerpoint: What it cannot do\n16:05-17:27 Tool #2: Canva\n\n🕰️TRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nAre you a youth pastor or a youth mystery leader looking to make incredible, amazing graphic design, but you don't have the skill the know-how, and you're also not looking to break the bank with your budget? Well, in this video series, we are going to be looking at four incredible resources that will not only save you time, but are also going to save you money. You can make some of those amazing crispy graphics using these completely free resources and make sure that you hang out and that you stick around all the way to the very end of the video. Because not only are we going to help you level up your design in this video, but I have a resource that will help you level up your design and then implement it into your social media. And I have a sure fighter resource in the description to help you with that as well that we're going to be dropping at the very end of the episode. \n\nNick Clason (00:50):\nSo make sure that you stick around. Well, hey everybody. Welcome to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick. I'm a youth pastor in the Dallas-Fort Worth area and I've been in youth ministry going on 13 years. And when I started in youth ministry, I made graphics myself. I started completely from scratch with absolutely no idea of what I was doing. These are some of the graphics that I used to make, but more recently, these are some of the graphics that I have come up with. And I've never taken a design class. I have simply just hacked my way through learning one little technique at a time. And so in a lot of ways to go from this over here to this, it took a lot of just work time and time again putting the reps. \n\nNick Clason (01:37):\nIn fact, in our most recent video we talked about fonts. And fonts are one of the key things that can level up your design going from the default install fonts of the things on your computer to taking some stuff that have been created by designers and implementing that into your design. So if that's something you're interested in, make sure you check out our most recent video on fonts. But in this video, we're going to be talking about a completely free tool for most of us that is going to allow you to really level up your design. And that tool that I'm talking about is PowerPoint. Now, you might be thinking PowerPoint, what I thought you said it was free. Now, first of all, the caveat is PowerPoint's free if your church will pay for it. And here's the good news is most churches are still loving themselves, some Microsoft office from the 1990s. And so most churches have a subscription to Microsoft Office and PowerPoint. But don't worry if you don't have access to PowerPoint, Google Slides, which is completely free through Google Drive and using the Google Suite offers most of the same functionality that PowerPoint has to offer. So what I was early on in youth ministry, like I said, I was creating some of these graphics, but I started realizing that PowerPoint did have some limitations. And so we'll get to those in just a minute. But the limitations were not \n\nNick Clason (02:59):\nMe to do some of the things that I was wanting to do. And honestly, what I would do is I'd get into PowerPoint and I'd just putz around and I'd fiddle around and I'd learn different things and I'd learn different tools that the resource had. But I would realize, man, there's some things that are just not hacking it for me. And what I did was I started going to my church and I was like, Hey, listen, great, I love PowerPoint, but can I please upgrade to something more? Next level. And honestly, the next level thing in this is Adobe Premiere, Adobe Photoshop, Adobe After Effects. Those are for video and stuff. By the way, I have a complete playlist on leveling up those skills if that's something that you want to do. If you want to go to the next level, I have a complete playlist of how to learn those crash course from beginning to end. \n\nNick Clason (03:48):\nCheck that out in the description. However, my church didn't let me upgrade. They were like, no, we're not going to do it. We need to be good stewards. We need to be good managers of the money that God has given us. And they wouldn't let me upgrade my software from PowerPoint. And honestly, PowerPoint wasn't even a software that they gave to me. PowerPoint was a software that I inherited because our church was a member of the Office Suite. That's just what, and every church I've ever been to since then has always had a Microsoft Office membership. They use Outlook, they calendar through Outlook. They use Microsoft Teams. I personally dislike Microsoft in so many ways. I am a Google person if I can do it. I like to use docs and sheets and slides. But the one thing out of all of Microsoft, I prefer Gmail to Outlook. \n\nNick Clason (04:51):\nI prefer Slack to teams. I prefer Google Docs to Microsoft Word. I prefer Google Sheet to Microsoft Excel. But the one thing in the Microsoft Suite that I actually like and that I actually use is PowerPoint. And I think that it does offer some incredible functionality. And so I want to talk to you a little bit about that because when I was denied my ability to move on to Photoshop and the other programs that I wanted to, it forced me to stay in PowerPoint. I worked at that church for five years. It forced me to stay in PowerPoint and keep learning and making it the best that I could make it, even with the limitations that it did have. And so if you're looking to level up your design skills for free, and you already have Microsoft PowerPoint installed on your computer or you don't, you can jump over to Google Slides, you can do a lot of graphic design stuff with PowerPoint, and I'm going to show you how and show you some of the unique and individual features that exist in a PowerPoint file. \n\nNick Clason (05:52):\nSo let's check it out and let's dive into ways that you can level up your design skills for mostly completely free if you have PowerPoint already installed or if not, you can jump over to Google Slides and do most of that same stuff there. And let's look at some of the features that it has to offer. So you might be thinking like isn't PowerPoint for presenting slides? And at its most basic level, yes, and I think that's a lot of the reasons why people don't think that PowerPoint can actually be a design resource or design tool. But in its most basic form and its most basic level, everything is built into layers, which similarly is what Adobe Photoshop is built into. So if you have a circle and a square, you can have the square go over the circle and it can be on top of the circle. \n\nNick Clason (06:38):\nSo if you put any sort of thing into PowerPoint, you can change the order of the way that it lays out. So one thing can be on bottom, one thing can be on top. You can send something to the back, you can bring something forward. And so in addition to that, once you get things going, you can change the design canvas. And so honestly, listen, here's a little tweak. Here's a little hack. But in most cases, when I am creating a P D F, I bring it into PowerPoint. Here's a little tweak, my completely free resource. I designed every individual page of my one month ebook that I'm giving away. By the way, link in the show notes. I designed all the individual pages in Photoshop, but then I saved those as JPEGs. I brought them into PowerPoint, then I exported it from there. As a P D F, it's one of my favorite little tools, one of my favorite little hacks. \n\nNick Clason (07:33):\nIf your church runs off of pro presenter, which is what a lot of churches are running off of, I bring everything into PowerPoint. And then when I export it, I click file save as jpeg and save all the slides in the slideshow as a jpeg. And then doing that caused everything to be in a jpeg. It drops it into a folder perfect for PowerPoint or perfect for Purpose Center, I should say. You give that folder to your tech team or you bring it over to your computer and you just command a control a select every file in there and drop it into prayer presenter. So it's a great tool to do some design stuff, but it also can help take you to the finish line of your presentation moment right before you get up to speak in youth ministry, right before you get up to present. \n\nNick Clason (08:19):\nThat's how you do it because most people aren't presenting in churches anymore, at least the ones I've been in the last 10 years aren't using PowerPoint anymore. They're using something like pro Presenter to be able to more seamlessly integrate their songs and their worship and videos and all those types of things. And I think that Pro Presenter is a great tool, but PowerPoint helps you get it to a pro presenter ready state. So you can format things, you can edit the sizes of anything in PowerPoint. You can make text boxes, you can make it big for the whole screen. You can make it smaller. You can adjust the font size. So it gets up, it gets down. And just like in our last video with the fonts, if you have different fonts installed, this is where in PowerPoint you can play around with different fonts format where they are. \n\nNick Clason (09:02):\nYou literally just click and drag. Like in Photoshop, you got to go over and find the layer. You can in PowerPoint, you literally just click your cursor on the text box that you want, you move it, you adjust it, you put it exactly where you want first. You get over, you design your slide sides and formatting. You create your background. You can create the background, then apply it to the entire slide, the entire slide show. And then every single slide after that can have that exact same background. Or you can insert an image and have a different background or a different feel or flavor or flare to every single thing. You can adjust the background, you can increase the opacity, you can make it darker. You can drop shadows in the words. There are a lot of powerful tools. And so if you just think I did, I need to upgrade to Photoshop. \n\nNick Clason (09:49):\nDon't get me wrong, there are some amazing things in Photoshop that will help you level up your design. And I'm going to get to what some of those PowerPoint limitations are. But you can do a lot in PowerPoint and frankly, it won't break the bank because you're probably already paying for it. And again, if not, go see what Google Slides has to offer because it can offer a lot of the same things. And then the third thing is it's not going to kill you on time. It is not a massive learning curve. It's pretty straightforward. And the difference, if you've ever edited a graphic in Microsoft Word, that will hate you and you will hate it because you'll move something and it'll reformat all the other words and you just got this jumbled mess. But PowerPoint is a lot more intuitive. It's you move one layer and it does what you think it should do when you move it. \n\nNick Clason (10:39):\nAnd after I moved away from that church and moved to a different church, I did in fact get the Adobe Creative Cloud, obviously as I've been using it. But since then, that was about eight years ago, seven years ago. I think at this point, PowerPoint has introduced a lot of actually new features that I really liked that it didn't have before. So one of the features, for example, that I didn't really wasn't able to do was a lot of times you'll see graphics with things cut out. So if you have this picture of me right now and I cut around myself, that's a PowerPoint thing. Or I'm sorry, that's a Photoshop thing. You cut out layers, you cut out the background, it's just me. But now you drop a image into PowerPoint and they actually have a remove background type of feature in PowerPoint. It's not that great. \n\nNick Clason (11:31):\nThere are some limitations to it. It just doesn't look as crispy sometimes as a Photoshop thing, but it does have it. And so if you have a subject on a completely white background or something that's really obvious, it's really easy to tear that out. Another feature that I love that I use all the time is when I am teaching the Bible and notes, a lot of times I will underline things and they have a draw feature. So you go in, you can create, select your pen style, pen size and then color. And then you just go and you just click draw and you just literally annotate right there on the screen. And what it does is it creates that underline or circle or whatever. It's just an individual layer. So you can make it bigger, you can make it smaller, you can copy and paste it onto the next slide if you like, the formatting and the size of it. \n\nNick Clason (12:15):\nAnd so those are all new things that have come about in the last few years that I really like about PowerPoint that I actually use a lot. Also, don't forget that if you are going to go find different backgrounds, a couple of different websites that you need to know about the links to them will be in the description or the show notes. But unsplash.com is a completely free royalty free website that you can get graphics and photos that people have taken. You can use that. Also. C M G Create is church motion, graphic website with backgrounds for worship. But they will also give you their stills, like the still graphics of the motion graphics away for free. So if you're looking for a good background, check those websites out. If you're looking for fonts, don't forget the video that I talked about last week because fonts is one of the keys and graphics. \n\nNick Clason (13:05):\nAnd then to just bring those two together from either cmg create in Unsplash, and then the fonts put 'em together. You can do all of that in PowerPoint. And so that is why I love the resource of PowerPoint so far. Listen though, if you've gotten value out of this video, I would love to encourage you to subscribe, share with the friend and turn on the notification bill so that every single time we drop a new video, let's move on to talk about the limitations, the downside, the shadow side of PowerPoint. So you can create things in PowerPoint, obviously, as we've been talking about. And then when you go to export it, you can export it in just about any file that you want imaginable. Now, however, when you bring a subject into Photoshop, for example, if you were to bring a picture of me right now into Photoshop, cut me out, I could export that with a transparent background, and then when I go to pull that up and open later, it will not have, the background will not exist. \n\nNick Clason (14:08):\nSo whatever background, if I were to go to Unsplash and get a mountain background and then bring me into that, I would be in front of the mountain background. You can cut me out in PowerPoint, you can export me in PowerPoint as a P N G, which is the file format that you're going to need to do to not have the background. However, whatever that canvas is in PowerPoint, it will still be there. Okay, so if there's a white background, I can't get rid of that white background because PowerPoint is still a presentation software first and foremost, and that's the way they're thinking. Again, bad Microsoft. And so that's one of the limitations. That's one of the things that caused me to really try and push for getting is that the end of the world in youth ministry graphics? No. And if you're just a youth pastor just trying to get by and you're like, bro, I just don't have time. \n\nNick Clason (14:58):\nI don't want to learn how to do a whole new thing in Photoshop or whatever, dude, I get it. Totally. All right. But that cutout tool is one of the things that really levels up Photoshop or if you want to create circle graphics and just make a circle and then the rest of it be transparent around it, you can create a circle graphic in PowerPoint. You can make a circle. You can format the background of that to be like a picture, like a mountain picture or a gradient picture or whatever you want it to be. But there's still going to be the white around it, whatever the slide size is, that slide size, that white, that doesn't go away. And that's one of the major, major limitations in it. That's one of the key things that doesn't allow it to be a absolutely next level feature. \n\nNick Clason (15:42):\nAlso, it does have the remove background feature, but like I said, it's just, it's not as crispy as Adobe. And so like I said, if you are ready to make the investment, make the jumper, you already have link in the description of our Adobe, both Photoshop premiere and editing and Premiere for long form and short form videos. All that three part playlist in our series, make sure you go check it out. So PowerPoint is a really powerful tool. It is one that you can use anytime all the time. And if you're just looking to get by, you're like, Hey, we're going to play dodge ball and I guess slide for dodge ball. You can get in there, you can find a cool font, you can go find some dodge ball, like clip art or a dodge ball style background on Unsplash, and you can create yourself a Dodge ball graphic, drop it in pro presenter, and you are good to go. \n\nNick Clason (16:31):\nAnd it is going to be quick, fast, seamless, and easy, and I want to recommend that you check it out. But if you're looking for a super duper powerful tool that is going to be Canva, and guess what? Here's the deal. Canva is the next video coming up, so I want to make sure that you guys check that out. They offer the pro version to all nonprofits for completely free. So we're going to show you how you can go ahead and get that. So make sure you click that link right here in that video. Also want to let you know that if you're just like, man, why do we need all this for youth ministry? We want to help you level up not only your design, but also your social media. So check this video out, why every student ministry needs a strong social media presence. And be sure to grab the ebook with a link in the description, and we will catch you next time. We're making digital discipleship easy and possible. Don't forget to stay hybrid, subscribe, share with a friend, and we'll talk to you next time.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎥\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003c/p\u003e\n\n\u003ch2\u003e\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/h2\u003e\n\n\u003ch3\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003c/h3\u003e\n\n\u003cp\u003eAre you in need of a fast and affordable logo design for your youth ministries? Look no further! In this ultimate guide, we will unveil 4 creative tools that will help you create the perfect logo without breaking the bank. Whether you\u0026#39;re leading a youth group, organizing an event, or starting an outreach program, having a captivating logo and graphic design is crucial. It not only represents the identity of your youth ministry but also leaves a lasting impression on your target audience. So let\u0026#39;s dive into the world of logo design tools! \u003c/p\u003e\n\n\u003cp\u003eOur first recommendation is PowerPoint or Google Slides. Yes, you heard it here first. You can create stunning graphics through a program like PowerPoint, and if your church doesn\u0026#39;t pay for PowerPoint, you can pivot over and utilize Google Slides for absolutely free.\u003c/p\u003e\n\n\u003cp\u003eThe 2nd-4th Tools are available in the next videos in the playlist where we\u0026#39;ll uncover the world of...\u003cbr\u003e\n•Canva\u003cbr\u003e\n•Adobe Express\u003cbr\u003e\n•Instagram Stories Editor\u003c/p\u003e\n\n\u003ch2\u003eExplore these 4 creative tools and let your imagination run wild, as you craft a logo that truly\u003c/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/063\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/063\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FREE COMMERCIAL USE PHOTO BACKGROUNDS\u003cbr\u003e\n\u003ca href=\"http://www.unsplash.com\" rel=\"nofollow\"\u003ehttp://www.unsplash.com\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://shop.churchmotiongraphics.com/landing/free-stills\" rel=\"nofollow\"\u003ehttps://shop.churchmotiongraphics.com/landing/free-stills\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:51 Doing Graphic Design on a Budget\u003cbr\u003e\n00:51-06:07 Tool #1: Powerpoint is a mostly free optionf or youth pastors to do Graphic Design\u003cbr\u003e\n06:07-13:36 Objection Your Honor: Powerpoint is not a design tool!\u003cbr\u003e\n13:36-16:05 The Shadow Side of Powerpoint: What it cannot do\u003cbr\u003e\n16:05-17:27 Tool #2: Canva\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nAre you a youth pastor or a youth mystery leader looking to make incredible, amazing graphic design, but you don\u0026#39;t have the skill the know-how, and you\u0026#39;re also not looking to break the bank with your budget? Well, in this video series, we are going to be looking at four incredible resources that will not only save you time, but are also going to save you money. You can make some of those amazing crispy graphics using these completely free resources and make sure that you hang out and that you stick around all the way to the very end of the video. Because not only are we going to help you level up your design in this video, but I have a resource that will help you level up your design and then implement it into your social media. And I have a sure fighter resource in the description to help you with that as well that we\u0026#39;re going to be dropping at the very end of the episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:50):\u003cbr\u003e\nSo make sure that you stick around. Well, hey everybody. Welcome to the Hybrid Ministry Show. If you and I haven\u0026#39;t had a chance to meet yet, my name is Nick. I\u0026#39;m a youth pastor in the Dallas-Fort Worth area and I\u0026#39;ve been in youth ministry going on 13 years. And when I started in youth ministry, I made graphics myself. I started completely from scratch with absolutely no idea of what I was doing. These are some of the graphics that I used to make, but more recently, these are some of the graphics that I have come up with. And I\u0026#39;ve never taken a design class. I have simply just hacked my way through learning one little technique at a time. And so in a lot of ways to go from this over here to this, it took a lot of just work time and time again putting the reps. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:37):\u003cbr\u003e\nIn fact, in our most recent video we talked about fonts. And fonts are one of the key things that can level up your design going from the default install fonts of the things on your computer to taking some stuff that have been created by designers and implementing that into your design. So if that\u0026#39;s something you\u0026#39;re interested in, make sure you check out our most recent video on fonts. But in this video, we\u0026#39;re going to be talking about a completely free tool for most of us that is going to allow you to really level up your design. And that tool that I\u0026#39;m talking about is PowerPoint. Now, you might be thinking PowerPoint, what I thought you said it was free. Now, first of all, the caveat is PowerPoint\u0026#39;s free if your church will pay for it. And here\u0026#39;s the good news is most churches are still loving themselves, some Microsoft office from the 1990s. And so most churches have a subscription to Microsoft Office and PowerPoint. But don\u0026#39;t worry if you don\u0026#39;t have access to PowerPoint, Google Slides, which is completely free through Google Drive and using the Google Suite offers most of the same functionality that PowerPoint has to offer. So what I was early on in youth ministry, like I said, I was creating some of these graphics, but I started realizing that PowerPoint did have some limitations. And so we\u0026#39;ll get to those in just a minute. But the limitations were not \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:59):\u003cbr\u003e\nMe to do some of the things that I was wanting to do. And honestly, what I would do is I\u0026#39;d get into PowerPoint and I\u0026#39;d just putz around and I\u0026#39;d fiddle around and I\u0026#39;d learn different things and I\u0026#39;d learn different tools that the resource had. But I would realize, man, there\u0026#39;s some things that are just not hacking it for me. And what I did was I started going to my church and I was like, Hey, listen, great, I love PowerPoint, but can I please upgrade to something more? Next level. And honestly, the next level thing in this is Adobe Premiere, Adobe Photoshop, Adobe After Effects. Those are for video and stuff. By the way, I have a complete playlist on leveling up those skills if that\u0026#39;s something that you want to do. If you want to go to the next level, I have a complete playlist of how to learn those crash course from beginning to end. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:48):\u003cbr\u003e\nCheck that out in the description. However, my church didn\u0026#39;t let me upgrade. They were like, no, we\u0026#39;re not going to do it. We need to be good stewards. We need to be good managers of the money that God has given us. And they wouldn\u0026#39;t let me upgrade my software from PowerPoint. And honestly, PowerPoint wasn\u0026#39;t even a software that they gave to me. PowerPoint was a software that I inherited because our church was a member of the Office Suite. That\u0026#39;s just what, and every church I\u0026#39;ve ever been to since then has always had a Microsoft Office membership. They use Outlook, they calendar through Outlook. They use Microsoft Teams. I personally dislike Microsoft in so many ways. I am a Google person if I can do it. I like to use docs and sheets and slides. But the one thing out of all of Microsoft, I prefer Gmail to Outlook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:51):\u003cbr\u003e\nI prefer Slack to teams. I prefer Google Docs to Microsoft Word. I prefer Google Sheet to Microsoft Excel. But the one thing in the Microsoft Suite that I actually like and that I actually use is PowerPoint. And I think that it does offer some incredible functionality. And so I want to talk to you a little bit about that because when I was denied my ability to move on to Photoshop and the other programs that I wanted to, it forced me to stay in PowerPoint. I worked at that church for five years. It forced me to stay in PowerPoint and keep learning and making it the best that I could make it, even with the limitations that it did have. And so if you\u0026#39;re looking to level up your design skills for free, and you already have Microsoft PowerPoint installed on your computer or you don\u0026#39;t, you can jump over to Google Slides, you can do a lot of graphic design stuff with PowerPoint, and I\u0026#39;m going to show you how and show you some of the unique and individual features that exist in a PowerPoint file. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:52):\u003cbr\u003e\nSo let\u0026#39;s check it out and let\u0026#39;s dive into ways that you can level up your design skills for mostly completely free if you have PowerPoint already installed or if not, you can jump over to Google Slides and do most of that same stuff there. And let\u0026#39;s look at some of the features that it has to offer. So you might be thinking like isn\u0026#39;t PowerPoint for presenting slides? And at its most basic level, yes, and I think that\u0026#39;s a lot of the reasons why people don\u0026#39;t think that PowerPoint can actually be a design resource or design tool. But in its most basic form and its most basic level, everything is built into layers, which similarly is what Adobe Photoshop is built into. So if you have a circle and a square, you can have the square go over the circle and it can be on top of the circle. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:38):\u003cbr\u003e\nSo if you put any sort of thing into PowerPoint, you can change the order of the way that it lays out. So one thing can be on bottom, one thing can be on top. You can send something to the back, you can bring something forward. And so in addition to that, once you get things going, you can change the design canvas. And so honestly, listen, here\u0026#39;s a little tweak. Here\u0026#39;s a little hack. But in most cases, when I am creating a P D F, I bring it into PowerPoint. Here\u0026#39;s a little tweak, my completely free resource. I designed every individual page of my one month ebook that I\u0026#39;m giving away. By the way, link in the show notes. I designed all the individual pages in Photoshop, but then I saved those as JPEGs. I brought them into PowerPoint, then I exported it from there. As a P D F, it\u0026#39;s one of my favorite little tools, one of my favorite little hacks. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:33):\u003cbr\u003e\nIf your church runs off of pro presenter, which is what a lot of churches are running off of, I bring everything into PowerPoint. And then when I export it, I click file save as jpeg and save all the slides in the slideshow as a jpeg. And then doing that caused everything to be in a jpeg. It drops it into a folder perfect for PowerPoint or perfect for Purpose Center, I should say. You give that folder to your tech team or you bring it over to your computer and you just command a control a select every file in there and drop it into prayer presenter. So it\u0026#39;s a great tool to do some design stuff, but it also can help take you to the finish line of your presentation moment right before you get up to speak in youth ministry, right before you get up to present. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:19):\u003cbr\u003e\nThat\u0026#39;s how you do it because most people aren\u0026#39;t presenting in churches anymore, at least the ones I\u0026#39;ve been in the last 10 years aren\u0026#39;t using PowerPoint anymore. They\u0026#39;re using something like pro Presenter to be able to more seamlessly integrate their songs and their worship and videos and all those types of things. And I think that Pro Presenter is a great tool, but PowerPoint helps you get it to a pro presenter ready state. So you can format things, you can edit the sizes of anything in PowerPoint. You can make text boxes, you can make it big for the whole screen. You can make it smaller. You can adjust the font size. So it gets up, it gets down. And just like in our last video with the fonts, if you have different fonts installed, this is where in PowerPoint you can play around with different fonts format where they are. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:02):\u003cbr\u003e\nYou literally just click and drag. Like in Photoshop, you got to go over and find the layer. You can in PowerPoint, you literally just click your cursor on the text box that you want, you move it, you adjust it, you put it exactly where you want first. You get over, you design your slide sides and formatting. You create your background. You can create the background, then apply it to the entire slide, the entire slide show. And then every single slide after that can have that exact same background. Or you can insert an image and have a different background or a different feel or flavor or flare to every single thing. You can adjust the background, you can increase the opacity, you can make it darker. You can drop shadows in the words. There are a lot of powerful tools. And so if you just think I did, I need to upgrade to Photoshop. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:49):\u003cbr\u003e\nDon\u0026#39;t get me wrong, there are some amazing things in Photoshop that will help you level up your design. And I\u0026#39;m going to get to what some of those PowerPoint limitations are. But you can do a lot in PowerPoint and frankly, it won\u0026#39;t break the bank because you\u0026#39;re probably already paying for it. And again, if not, go see what Google Slides has to offer because it can offer a lot of the same things. And then the third thing is it\u0026#39;s not going to kill you on time. It is not a massive learning curve. It\u0026#39;s pretty straightforward. And the difference, if you\u0026#39;ve ever edited a graphic in Microsoft Word, that will hate you and you will hate it because you\u0026#39;ll move something and it\u0026#39;ll reformat all the other words and you just got this jumbled mess. But PowerPoint is a lot more intuitive. It\u0026#39;s you move one layer and it does what you think it should do when you move it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:39):\u003cbr\u003e\nAnd after I moved away from that church and moved to a different church, I did in fact get the Adobe Creative Cloud, obviously as I\u0026#39;ve been using it. But since then, that was about eight years ago, seven years ago. I think at this point, PowerPoint has introduced a lot of actually new features that I really liked that it didn\u0026#39;t have before. So one of the features, for example, that I didn\u0026#39;t really wasn\u0026#39;t able to do was a lot of times you\u0026#39;ll see graphics with things cut out. So if you have this picture of me right now and I cut around myself, that\u0026#39;s a PowerPoint thing. Or I\u0026#39;m sorry, that\u0026#39;s a Photoshop thing. You cut out layers, you cut out the background, it\u0026#39;s just me. But now you drop a image into PowerPoint and they actually have a remove background type of feature in PowerPoint. It\u0026#39;s not that great. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:31):\u003cbr\u003e\nThere are some limitations to it. It just doesn\u0026#39;t look as crispy sometimes as a Photoshop thing, but it does have it. And so if you have a subject on a completely white background or something that\u0026#39;s really obvious, it\u0026#39;s really easy to tear that out. Another feature that I love that I use all the time is when I am teaching the Bible and notes, a lot of times I will underline things and they have a draw feature. So you go in, you can create, select your pen style, pen size and then color. And then you just go and you just click draw and you just literally annotate right there on the screen. And what it does is it creates that underline or circle or whatever. It\u0026#39;s just an individual layer. So you can make it bigger, you can make it smaller, you can copy and paste it onto the next slide if you like, the formatting and the size of it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:15):\u003cbr\u003e\nAnd so those are all new things that have come about in the last few years that I really like about PowerPoint that I actually use a lot. Also, don\u0026#39;t forget that if you are going to go find different backgrounds, a couple of different websites that you need to know about the links to them will be in the description or the show notes. But unsplash.com is a completely free royalty free website that you can get graphics and photos that people have taken. You can use that. Also. C M G Create is church motion, graphic website with backgrounds for worship. But they will also give you their stills, like the still graphics of the motion graphics away for free. So if you\u0026#39;re looking for a good background, check those websites out. If you\u0026#39;re looking for fonts, don\u0026#39;t forget the video that I talked about last week because fonts is one of the keys and graphics. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:05):\u003cbr\u003e\nAnd then to just bring those two together from either cmg create in Unsplash, and then the fonts put \u0026#39;em together. You can do all of that in PowerPoint. And so that is why I love the resource of PowerPoint so far. Listen though, if you\u0026#39;ve gotten value out of this video, I would love to encourage you to subscribe, share with the friend and turn on the notification bill so that every single time we drop a new video, let\u0026#39;s move on to talk about the limitations, the downside, the shadow side of PowerPoint. So you can create things in PowerPoint, obviously, as we\u0026#39;ve been talking about. And then when you go to export it, you can export it in just about any file that you want imaginable. Now, however, when you bring a subject into Photoshop, for example, if you were to bring a picture of me right now into Photoshop, cut me out, I could export that with a transparent background, and then when I go to pull that up and open later, it will not have, the background will not exist. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:08):\u003cbr\u003e\nSo whatever background, if I were to go to Unsplash and get a mountain background and then bring me into that, I would be in front of the mountain background. You can cut me out in PowerPoint, you can export me in PowerPoint as a P N G, which is the file format that you\u0026#39;re going to need to do to not have the background. However, whatever that canvas is in PowerPoint, it will still be there. Okay, so if there\u0026#39;s a white background, I can\u0026#39;t get rid of that white background because PowerPoint is still a presentation software first and foremost, and that\u0026#39;s the way they\u0026#39;re thinking. Again, bad Microsoft. And so that\u0026#39;s one of the limitations. That\u0026#39;s one of the things that caused me to really try and push for getting is that the end of the world in youth ministry graphics? No. And if you\u0026#39;re just a youth pastor just trying to get by and you\u0026#39;re like, bro, I just don\u0026#39;t have time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:58):\u003cbr\u003e\nI don\u0026#39;t want to learn how to do a whole new thing in Photoshop or whatever, dude, I get it. Totally. All right. But that cutout tool is one of the things that really levels up Photoshop or if you want to create circle graphics and just make a circle and then the rest of it be transparent around it, you can create a circle graphic in PowerPoint. You can make a circle. You can format the background of that to be like a picture, like a mountain picture or a gradient picture or whatever you want it to be. But there\u0026#39;s still going to be the white around it, whatever the slide size is, that slide size, that white, that doesn\u0026#39;t go away. And that\u0026#39;s one of the major, major limitations in it. That\u0026#39;s one of the key things that doesn\u0026#39;t allow it to be a absolutely next level feature. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:42):\u003cbr\u003e\nAlso, it does have the remove background feature, but like I said, it\u0026#39;s just, it\u0026#39;s not as crispy as Adobe. And so like I said, if you are ready to make the investment, make the jumper, you already have link in the description of our Adobe, both Photoshop premiere and editing and Premiere for long form and short form videos. All that three part playlist in our series, make sure you go check it out. So PowerPoint is a really powerful tool. It is one that you can use anytime all the time. And if you\u0026#39;re just looking to get by, you\u0026#39;re like, Hey, we\u0026#39;re going to play dodge ball and I guess slide for dodge ball. You can get in there, you can find a cool font, you can go find some dodge ball, like clip art or a dodge ball style background on Unsplash, and you can create yourself a Dodge ball graphic, drop it in pro presenter, and you are good to go. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:31):\u003cbr\u003e\nAnd it is going to be quick, fast, seamless, and easy, and I want to recommend that you check it out. But if you\u0026#39;re looking for a super duper powerful tool that is going to be Canva, and guess what? Here\u0026#39;s the deal. Canva is the next video coming up, so I want to make sure that you guys check that out. They offer the pro version to all nonprofits for completely free. So we\u0026#39;re going to show you how you can go ahead and get that. So make sure you click that link right here in that video. Also want to let you know that if you\u0026#39;re just like, man, why do we need all this for youth ministry? We want to help you level up not only your design, but also your social media. So check this video out, why every student ministry needs a strong social media presence. And be sure to grab the ebook with a link in the description, and we will catch you next time. We\u0026#39;re making digital discipleship easy and possible. Don\u0026#39;t forget to stay hybrid, subscribe, share with a friend, and we\u0026#39;ll talk to you next time.\u003c/p\u003e","summary":"Are you in need of a fast and affordable logo design for your youth ministries? Look no further! In this ultimate guide, we will unveil 4 creative tools that will help you create the perfect logo without breaking the bank. Whether you're leading a youth group, organizing an event, or starting an outreach program, having a captivating logo and graphic design is crucial. It not only represents the identity of your youth ministry but also leaves a lasting impression on your target audience. So let's dive into the world of logo design tools! ","date_published":"2023-09-21T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/e70622a9-5a5d-4f1e-bd5b-af454647ebb3.mp3","mime_type":"audio/mpeg","size_in_bytes":25752933,"duration_in_seconds":1047}]},{"id":"4a18c315-98a8-480e-b821-4cf9a83c241a","title":"Episode 062: 🤫 The Secret to Unlocking Your Graphic Design Skills: The Best Fonts ⌨️","url":"https://www.hybridministry.xyz/062","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nIn this episode titled we delve into the fascinating world of typography and its crucial role in creating visually appealing graphic designs. Fonts act as the backbone of any design, setting the overall tone and enhancing its impact. In this informative and engaging video, we showcase a compilation of the best fonts available, carefully selected to help you level up your graphic design skills. We discuss how different fonts evoke various emotions, create specific moods, and visually communicate messages to viewers. Our expert hosts will provide valuable insights into choosing the right fonts for different purposes, whether it's for your youth ministry logo, website, or social media graphics. \n\nWe share practical tips and tricks to effectively pair fonts, harmonize styles, and create visual hierarchy within your designs. Whether you're a beginner or experienced designer, this video is your guide to unlocking the potential of fonts in graphic design. \n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/062\n\n//BEST FONT WEBSITES\nhttp://www.dafont.com\nhttps://www.1001freefonts.com/\n\n//ADOBE TUTORIALS\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\n\n//ARTICLES REFERENCED IN THIS EPISODE\n*https://www.toptal.com/designers/typography/typeface-classification#:~:text=Typography%20Basics,are%20only%20used%20for%20headlines.\n\n*https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel.\n\n*https://underconstructionpage.com/what-is-a-script-font/\n\n*https://www.toptal.com/designers/typography/typeface-classification#:~:text=Typography%20Basics,are%20only%20used%20for%20headlines.\n\n*https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel.\n\n*https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel.\n\n*https://www.typewolf.com/top-10-serif-fonts\n\n*https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel.\n\n*https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel.\n\n*https://looka.com/blog/best-sans-serif-fonts/\n\n*https://underconstructionpage.com/what-is-a-script-font/\n\n*https://books.google.com/books?id=FiJ87ixLs0sC\u0026amp;pg=PA349#v=onepage\u0026amp;q\u0026amp;f=false\n\n*https://looka.com/blog/best-cursive-fonts/\n\n*https://archive.org/details/typographicdeskr0000rose/page/12\n\n*https://threerooms.com/blog/what-is-a-display-font\n\n*https://looka.com/blog/best-cursive-fonts/\n\nTIMECODES\n00:00-02:30 The Secret to Unlocking your Graphic Design Skills: Fonts\n02:30-05:30 Why Fonts are so Crucial to Eye-Popping Graphic Design\n05:30-08:24 What is a Serif Font? What is it used for? And What are the best ones?\n08:24-12:07 What are San Serif Fonts? What are they used for? What are the best ones?\n12:07-19:29 The Best Font Type to Elevate your Design\n19:29-23:56 The 3 Hacks to Level up your 2023 Font-Game\n\nTRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nIn this video, I want to show you the one design element that can take any of your designs to the next level, even if you have no skills whatsoever. The answer to that is fonts. What are fonts? What are popular fonts here in 2023 and how can you utilize them and where can you find them? Hey, everyone, if you and I haven't had a chance to meet yet, my name is Nick. I am a youth pastor in the Dallas-Fort Worth D f W Metroplex area. And the reason that I can say this is because when I started, this was what some of my early designs looked like. I was a youth pastor. I've been a youth pastor now for 12 years, and I had no idea how to do design or graphic design, and I wouldn't even really classify myself now as a graphic designer, but with time and reps and the utilization of fonts, I have gotten I think a lot better than some of these because these are some of the ones now that I've most recently produced and created. \n\nNick Clason (01:03):\nSo I would love to invite you to come along for this journey as we explore what different fonts are, the reason why this matters, and how you can utilize them in your church and how you can access them for free in most cases. And if you're wondering, why would this even matter? I want to encourage you to check out this video that I dropped last week, which is saying why every single youth ministry in America in the world frankly, needs a strong digital and social media presence. It's a big deal. Gen Z and Gen Alpha are spending the majority of their times on their phone. So if we as youth pastors and ministers of the gospel want to enter into their space where they are, then we need to know what we're doing. And one key element to that is design. And so in this video, we are going to go ahead and be looking at some different designs. \n\nNick Clason (01:59):\nAll the links will be available for you in the description as well as at our website, hybridministry.xyz This episode is slash 0 6 2. It will also have full transcripts. And so even if you have no design skills, I want to encourage you to hang with us to the end of this video because I'm going to give you three hacks to help you level up your design skills, especially with fonts all the way at the end of the video. We're going to go ahead and dive in. So let's get this thing started. Well, hey everyone, welcome back to another episode. We're going to be talking about fonts today, and one of the reasons why is I just got a brand new resident at my job. He's with me and with our team for the next year. And one of the key things that we wanted to level him up on is design, video editing, Photoshop skills, all the things that I spend a lot of time doing. \n\nNick Clason (02:56):\nMy boss was hoping to free up some of my time, so I shot some of those tutorials. If you remember the Premier Pro YouTube shorts and Adobe Photoshop tutorials. Shot some of those just a couple of weeks ago and dropped those, and he's been learning through those and some other means. But one of the questions he asked me, he's like, where do you get your fonts? And that's one of the very first just foundational things when it comes to graphic design is you'll realize that what's standard and installed on most computers, whether you have windows or a Mac, is just not going to level it up. So great typography can really elevate any design. Meanwhile, mediocre or mid-level typography is going to tank and submarine a lot of designs and just not going to look as good as it could or as good as maybe it should. \n\nNick Clason (03:51):\nAnd so one of the very, very key and most basic foundational elements that can really change just about any design is elevating your font game. And you can get so many fonts for free on the internet. We've linked a million of them down in the description or over on the show notes. They'll go and check those out if that's something that you need in our interested in or even just want to explore a little bit more. But at a basic foundational level, let's talk about what even the types of fonts are. So there are five basic fonts, and today we're going to look at three of them, talk about three of them, talk about what is common and what's popular here in 2023. And like I said, I'm going to link to some articles that will then further link you out to even go get some of those fonts. \n\nNick Clason (04:37):\nSome are paid in premium fonts, others are free. And then of course, you can always find knockoffs. A very common font out there is Gotham, which used to be very expensive. And then Google invented a font called Montserrat. That's at least how I say it. You may pronounce it differently. And they're very similar. Montserrat was free and Gotham cost thousands of dollars. And so everyone just went the Montserrat route instead, just as a way to kind of get a Gotham knockoff. So there are, like I said, five basic classifications of fonts or typeface as some people call them. And those five types are Crif fonts, San Crif fonts, script, mono spaced and display. Let's dive in first to what a serif font is. Okay, so what is a serif font? Serif fonts are probably the most common or most classic types of fonts. You have a fair bit of them probably already installed on your computer. \n\nNick Clason (05:43):\nHow you can identify a serif font is they have little feet or little decorative stems on the bottom of each of the font type faces. It can be difficult sometimes to read on computer screens, especially if the font is small, but most brands or people are going to be using RIF fonts in order to achieve a more classic or elegant type of feel with their brand. So according to type wolf.com, these are the top 10 most popular or most common RIF fonts that you can use in your design today. The first one is og, and it looks like this. It's just very classic, very thin Sera font. The next one is Times New Roman. Shout out back to high school and writing essays in times New Roman. We all know this one. The third one they would say is Cason. The fourth one is Germond. \n\nNick Clason (06:41):\nI remember my pastor used to use Germond all the time when I was getting started in ministry. That's how I remember it. Freight text looks very similar and classic to some of the other ones that we've talked about so far. GT Super has got a little bit more girth, a little bit more beef to it. We got the Tmm post text. We have Self Modern, which is a little bit more sleek and designy. We got the GT Spectra. And then finally we have editorial news, which in my mind mirrors and rivals a newspaper. So again, just think very classic, think very elegant. If you're watching here on YouTube, you'll notice just how some of these look and they're good, but if that's all you're working with, it can get a little bit boring. And so you may go back to this in a design type of setting. \n\nNick Clason (07:32):\nIf you're looking for something that's a little bit more, like I said, classic pulling in a different era, so to speak. And so if you're a youth pastor, you may be doing a series on something of an olden times or newspaper or something like that. RIF fonts are great with that. The other thing is you can pair fonts together. So you may do a RIF and a script or a RIF and a Sand Serif, and so we'll dive into what those other fonts look like. But like I said, you can achieve most of these for free, and you can download all kinds of different ones onto your machine. And so if you're watching on YouTube, you can see these flying in across the screen. If you are watching on YouTube, I'd love to invite you to subscribe, like share a rating. That would be amazing and maybe even consider sharing this with a friend who needs to see it. \n\nNick Clason (08:21):\nNow let's dive into the San Sarah fonts. Okay, so San Serif gets its name right, sand Meaning No, and Crif meaning Crif, so not a Crif font. So basically if a Crif font has the little tails or a little decorative strokes, the sand serif just doesn't. And so honestly, it's pretty easy to identify the difference between the two. San Crif have become a little bit more modern here recently and used in my opinion, quite a bit more frequently. They're used often for simple and clean and really easy to read, especially on computers type of designs. And so the 23 most common fonts according to looka.com, that are used now, that are classic, and many of these, like I said, are free. So link in the description to this article. You can go grab some of them, but we have the Helvetica Now font, which is a great font. \n\nNick Clason (09:16):\nYou also have Proxima Nova. And one of the things I like about this one is they have a really heavy weight and you can also go a lot lighter. So the comparison of those two different weights of your font can really pop on a design. You have the FU of Font, public Sands, you also have Jam Grotesque, which has a really good clean, thin version. You have V V D Ss fifties. You have in the 1955 font, you have the Laro Soft, you have Open Sands, which is just a very classic, probably. You have something very similar already installed on one of your computers, a Lare, which has a lot more variation and is a lot more interesting, but it's probably not something you want to type a paper with, right? You got Lanine, you got Code Next, which this one right here looks like something I would love to use. \n\nNick Clason (10:08):\nI love big, thick, heavy, grotesque fonts. Monaco, cia, which has got a clean kind of rounded look to it. Ninja, which has got some tighter, more jagged edges, looks really cool, be good for a video game or something. Inner Sands innovate, which looks like it's got just a lot of different variations. Exia, sbe, Gilmer, sands, Nexa, Canlis, soft and Lato. I used to use Lato all the time. I actually remember there was a game on download youth ministry called Taylor Swift or Lamentations, and they used Lato and I used it all of the time to make a version of it. And then I just started adopting it as one of my primary main design fonts back when I was getting started. So that's how I remember, and that's what I think about with Lato. So Saner fonts are great options. They're very common. It's what most churches are probably using, and you may. \n\nNick Clason (11:12):\nAnd one of the nice things too about them is they offer, like I'm looking right here at the Lato font, it has regular hairline, thin light, medium, semi bowl, bold, heavy black, italic, hairline, italic, thin, italic layer, italic, medium italic, semi bold, bold, italic, heavy italic, black, italic. So you compare a black italic with just a regular as a two worded design, right? If you were doing overcoming sin, overcoming big, bold, italic, and then sin maybe smaller, maybe hairline, right? Or sin could even be shrunken and center aligned, and you could make that like a RIF font, right? So the pairing of designs is what's really key. But this next one, this next one is really the one in my personal opinion that can take a design from good to great. And so let's dive in and look at what script fonts can do for you. \n\nNick Clason (12:08):\nAlright, so script fonts. You probably know this, it just looks cursive, right? There's two kind of basic kinds of script fonts. There's the classic or elegant looking script font, think wedding invitations. And then there's the casual sort of script font. And this is personally one of my favorite pairings, taking a good serif font, the ones without the tails, like a Lato or a Montserrat, which wasn't even mentioned in the last article, but it was a great font. And pairing that then with a great looking, cool looking script font. And that script font, whether you go casual, can elevate you to a more casual chill level or more elegant can take you to a little bit more classic looking, but saying like a serif with a script font. And then you can use that cursive font or that script font which has strokes and peaks and all kinds of things in its lettering to go over top of an font beneath it or above it, I should say. \n\nNick Clason (13:06):\nAnd so according to looka.com, again, we're going to look at this article. This is the best script fonts here in 2023, and they're broken up into three different categories. So we're going to be looking at retro cursive, handwriting, cursive, elegant cursive and brush cursive. I meant to say four categories, not three. I'm a youth worker, I'm not good at math, I just help teenagers find Jesus. So let's look at some of these examples. We have the Dakota Motors that looks like you got a little bit of a vintage looking font with motorcycles and cars and stuff like that. We have the broad font, which is just, I really like what that one looks like. It looks a little bit, I dunno, basebally, you got the Minarda font, which reminds me of Save Big Money at Menards, but I really like what that one looks like. \n\nNick Clason (13:59):\nIt's looking really cool. You got the Rampage monoline font, that one looks great. It's very similar to that second one that we looked at, the broadly font. And then you got the R font that's got a little bit more retro eighties vibes to it. And then the last one here in the retro cursive font category is the Hope Sands font. And that's just got, it looks a little bit more like standard and then it's got just some extra kind of tails to it. Okay? In the handwritten cursive fonts, one of my favorite, frankly favorite categories is I think it just looks casual. I think it just looks cool and inviting. You got some handwritten cursive fonts. So we got the Joy X Script font. You got the Balta Home font. That one looks like very pen. There's lightness in some of the strokes. It looks like it was written with a pen. \n\nNick Clason (14:51):\nCrystal Spears, you got that font aesthetic notes. I really like what that one looks like too. The TA font's a little thicker, got a little bit more beef to some of its stroke there. The Billy site, that one looks like it was pinned by a grandmother writing something to one of her grandkids. This one looks a little bit more swoopy to me. The youth line font, which looks, I would use that one. I think that one looks cool. And then the Palmer Lake font looks really good, really inviting to me. And then lastly here, we got the with U font. So like I said, all of these links in the description. Also, what you'll find in the description is a link to my completely free ebook, which is going to give you 40 done for you idea social media post ideas. And here's the thing, a lot of social media companies out there, even like Download Youth Mysteries, one of my all time favorite companies, they give you a monthly social media pack. \n\nNick Clason (15:48):\nBut the problem is it's all just a bunch of graphics. And if that's what you're going for on social media, great. But if you want a more custom face on camera or just personality with you, your youth ministry, your youth pastor, youth pastors, church staff, I have 40 ideas to help you level up your social media into a completely custom approach to it. So check that out. And what you can do is then you can pair some of these font designs with some of the designs that you'll then put on camera if you want to go down that editing route. Or you can also download my other free ebook, which is how to take a TikTok account from scratch and post things directly on your phone using just the editor on your phone. Very simple, very easy way. But either way, both of these ways help you become more relevant to your students in the other six days of the week when they're not at your church or at your youth ministry. \n\nNick Clason (16:40):\nLet's continue on with fonts. We have the elegant cursive font, and so we have this Righton font. I really like what that one looks like. Jane Tni, that one looks very elegant. Gustav, I would not call these elegant personally. This one may be a little bit diary. Angelique looks a little bit more wedding invitation. The other ones look a little bit more just kind of modern estopa. That one's very monochromatic, very simple, very sleek. Stonington, I like that one. It's got the big long tails. And then we also have here to round it out, we have buttermilk, so beautiful script font there. Lastly, we're going to look at some brush cursive fonts. We have maho, I almost said mahogany, but that's Maho America font, the Chaum font, the Myster tattoo. I really like that one's got just some weird kind of tails on it in the middle weather, top type face, guava yogurt. \n\nNick Clason (17:43):\nAnd then we have little B. So my point is the script font. You can tell there's a lot more options there. That's because there's so much variation and so much variety to script fonts. I personally think that they just have the ability to really, really change the feel and design of something graphically. So you can be terrible at graphic design. You can have no idea what you're doing. You can download just a basic stock image off of Google Images, unsplash.com, c m G, create any one of those places that you can just get some sort of background type thing, but then you can elevate your design by having some good fonts. All right, A couple of quick, honorable mentions I want to give to you before we dive into those three hacks that can help take you from a beginner to at least someone that looks like they know what they're doing with design is we have the mono spaced font, which is basically a fixed pitch, fixed width, non-proportional font. \n\nNick Clason (18:42):\nIt's a font whose letters and characters occupy the same amount of horizontal space. In a lot of cases. You can take a Crif or San Crif font and you can manipulate that, especially in a more powerful tool, say like Photoshop. And then also we have the display font, which is just a really big, broad category that can generally be used and fonts at different large sizes for things like headings. And they're often able to just be seen really well on the things like websites and other things like that. Again, you can make just about any font feel like a display font by changing the size and making it just even bigger. So let's dive in and let's talk about the three hacks to level up your font game in 2023. Alright, leveling up your font game. You may be getting just started completely from scratch, no idea what you're doing. \n\nNick Clason (19:36):\nYou may have even made some graphics. You're like, this looks trash. It looks like some of my early on graphics, and that's okay. Everyone has to start somewhere. One of the really, really key things that happens here is repetition. Just keep doing it. What happens in youth ministry a lot of times is you start a job because you love teenagers and you want to invest in them, but then you realize, man, there's an element of other things that I never learned. I didn't go to school for graphic design. I didn't go to school for video editing, but here I am doing those things. I find all of those things important. And so the more you can just level up your font game, all you got to simply do is download these fonts, install them on your computer, and you can start using them in whatever graphics software you have, whether it's PowerPoint, whether it's Photoshop. \n\nNick Clason (20:20):\nYou can also just go to canva.com and you can use their pre-installed fonts. The problem is with all these different custom ones here, you're not going to be able to use those on Canva because Canva is the one that's controlling what's being used. But if you're using anything on your computer pages, PowerPoint, Photoshop, any of those products, or even just word, you can include some of these in your thing, and you can pair good font pairings, and that will help you create and establish a feel of vibe and even some authority in your student ministry and in your graphics. But as promised, what are those three hacks to level up your font game? The first one is now that keep an eye for inspiration as you go, as you're walking around, as you're at your kid's school, which is probably not going to be a spot where you're going to find inspiration as you're at football games, as you're at professional football games, as you're at theaters, as you're at plays, as you're out at the supermarket, you'll start to notice fonts and you'll start to notice how they're utilizing them. \n\nNick Clason (21:27):\nI want you to just snap a picture on your cell phone, but look for inspiration as you go, and then pull that back up, and that will help you create and craft a design for something else in the future. Another idea is if you have a series idea, let's say we have a series coming up in Thanksgiving time, and I had my resident try and create a graphic for it. It's called Gratitude Attitude, who doesn't have a Thanksgiving series called Gratitude Attitude? Drop in the comments below what your Thanksgiving series is going to be called. But I was like, Hey, just Google it. Google Gratitude Attitude Church series, and see what you get. And that can be a great source of inspiration to just find and see what some other churches are doing. And then you can steal, borrow, mimic some of the feel, the design elements of it. \n\nNick Clason (22:15):\nAnd then lastly, I just want to let you know you can, any given time, you don't need to go to looka.com. You don't even need this YouTube video for some of these answers. You can say like, Hey, I want a summer feeling font, Google free summer fonts, or I want a Halloween scary type font, Google free Halloween font. You want a Thanksgiving font free Thanksgiving font. I want a casual font free casual font. You can find just about any type of feel of a font just by simply Googling it or using a tool like deon.com. The only thing you got to be on the outlook for is if you're going to use one of these fonts in a paid moment or a paid version, because some of those are for personal use only, and if you're using them in your church or youth ministry, you're going to be fine because you're not selling any of those things. \n\nNick Clason (23:04):\nIf you do choose to turn around and sell it to something like Download Youth Ministry or something like that, you're just going to want to find a font that you can use free for commercial use or purchase one. So, hey, listen, I hope that found this video helpful. Listen, I am on the move to try and get people to utilize digital and social to help influence, disciple and reach the next generation. So we have a complete six part social media framework, setting it up from scratch, step one, step two, step three, step four, and one of the key ones is YouTube. That's that first video. So I hope that you click that, check that out, make sure you like, make sure you rate, make sure you subscribe. And \n\nNick Clason (23:45):\nWith a friend, we are here to make digital discipleship easy and possible. Thanks for hanging out, and don't forget to stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎥\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eIn this episode titled we delve into the fascinating world of typography and its crucial role in creating visually appealing graphic designs. Fonts act as the backbone of any design, setting the overall tone and enhancing its impact. In this informative and engaging video, we showcase a compilation of the best fonts available, carefully selected to help you level up your graphic design skills. We discuss how different fonts evoke various emotions, create specific moods, and visually communicate messages to viewers. Our expert hosts will provide valuable insights into choosing the right fonts for different purposes, whether it\u0026#39;s for your youth ministry logo, website, or social media graphics. \u003c/p\u003e\n\n\u003cp\u003eWe share practical tips and tricks to effectively pair fonts, harmonize styles, and create visual hierarchy within your designs. Whether you\u0026#39;re a beginner or experienced designer, this video is your guide to unlocking the potential of fonts in graphic design. \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/062\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/062\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//BEST FONT WEBSITES\u003cbr\u003e\n\u003ca href=\"http://www.dafont.com\" rel=\"nofollow\"\u003ehttp://www.dafont.com\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.1001freefonts.com/\" rel=\"nofollow\"\u003ehttps://www.1001freefonts.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ADOBE TUTORIALS\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ARTICLES REFERENCED IN THIS EPISODE\u003cbr\u003e\n*\u003ca href=\"https://www.toptal.com/designers/typography/typeface-classification#:%7E:text=Typography%20Basics,are%20only%20used%20for%20headlines\" rel=\"nofollow\"\u003ehttps://www.toptal.com/designers/typography/typeface-classification#:~:text=Typography%20Basics,are%20only%20used%20for%20headlines\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:%7E:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\" rel=\"nofollow\"\u003ehttps://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://underconstructionpage.com/what-is-a-script-font/\" rel=\"nofollow\"\u003ehttps://underconstructionpage.com/what-is-a-script-font/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://www.toptal.com/designers/typography/typeface-classification#:%7E:text=Typography%20Basics,are%20only%20used%20for%20headlines\" rel=\"nofollow\"\u003ehttps://www.toptal.com/designers/typography/typeface-classification#:~:text=Typography%20Basics,are%20only%20used%20for%20headlines\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:%7E:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\" rel=\"nofollow\"\u003ehttps://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:%7E:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\" rel=\"nofollow\"\u003ehttps://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://www.typewolf.com/top-10-serif-fonts\" rel=\"nofollow\"\u003ehttps://www.typewolf.com/top-10-serif-fonts\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:%7E:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\" rel=\"nofollow\"\u003ehttps://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:%7E:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\" rel=\"nofollow\"\u003ehttps://evielutions.com/san-serif-vs-serif-fonts-and-when-to-use-them/#:~:text=Because%20of%20this%2C%20serif%20fonts,elegant%2C%20and%20a%20traditional%20feel\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://looka.com/blog/best-sans-serif-fonts/\" rel=\"nofollow\"\u003ehttps://looka.com/blog/best-sans-serif-fonts/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://underconstructionpage.com/what-is-a-script-font/\" rel=\"nofollow\"\u003ehttps://underconstructionpage.com/what-is-a-script-font/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://books.google.com/books?id=FiJ87ixLs0sC\u0026pg=PA349#v=onepage\u0026q\u0026f=false\" rel=\"nofollow\"\u003ehttps://books.google.com/books?id=FiJ87ixLs0sC\u0026amp;pg=PA349#v=onepage\u0026amp;q\u0026amp;f=false\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://looka.com/blog/best-cursive-fonts/\" rel=\"nofollow\"\u003ehttps://looka.com/blog/best-cursive-fonts/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://archive.org/details/typographicdeskr0000rose/page/12\" rel=\"nofollow\"\u003ehttps://archive.org/details/typographicdeskr0000rose/page/12\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://threerooms.com/blog/what-is-a-display-font\" rel=\"nofollow\"\u003ehttps://threerooms.com/blog/what-is-a-display-font\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e*\u003ca href=\"https://looka.com/blog/best-cursive-fonts/\" rel=\"nofollow\"\u003ehttps://looka.com/blog/best-cursive-fonts/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:30 The Secret to Unlocking your Graphic Design Skills: Fonts\u003cbr\u003e\n02:30-05:30 Why Fonts are so Crucial to Eye-Popping Graphic Design\u003cbr\u003e\n05:30-08:24 What is a Serif Font? What is it used for? And What are the best ones?\u003cbr\u003e\n08:24-12:07 What are San Serif Fonts? What are they used for? What are the best ones?\u003cbr\u003e\n12:07-19:29 The Best Font Type to Elevate your Design\u003cbr\u003e\n19:29-23:56 The 3 Hacks to Level up your 2023 Font-Game\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nIn this video, I want to show you the one design element that can take any of your designs to the next level, even if you have no skills whatsoever. The answer to that is fonts. What are fonts? What are popular fonts here in 2023 and how can you utilize them and where can you find them? Hey, everyone, if you and I haven\u0026#39;t had a chance to meet yet, my name is Nick. I am a youth pastor in the Dallas-Fort Worth D f W Metroplex area. And the reason that I can say this is because when I started, this was what some of my early designs looked like. I was a youth pastor. I\u0026#39;ve been a youth pastor now for 12 years, and I had no idea how to do design or graphic design, and I wouldn\u0026#39;t even really classify myself now as a graphic designer, but with time and reps and the utilization of fonts, I have gotten I think a lot better than some of these because these are some of the ones now that I\u0026#39;ve most recently produced and created. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:03):\u003cbr\u003e\nSo I would love to invite you to come along for this journey as we explore what different fonts are, the reason why this matters, and how you can utilize them in your church and how you can access them for free in most cases. And if you\u0026#39;re wondering, why would this even matter? I want to encourage you to check out this video that I dropped last week, which is saying why every single youth ministry in America in the world frankly, needs a strong digital and social media presence. It\u0026#39;s a big deal. Gen Z and Gen Alpha are spending the majority of their times on their phone. So if we as youth pastors and ministers of the gospel want to enter into their space where they are, then we need to know what we\u0026#39;re doing. And one key element to that is design. And so in this video, we are going to go ahead and be looking at some different designs. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:59):\u003cbr\u003e\nAll the links will be available for you in the description as well as at our website, hybridministry.xyz This episode is slash 0 6 2. It will also have full transcripts. And so even if you have no design skills, I want to encourage you to hang with us to the end of this video because I\u0026#39;m going to give you three hacks to help you level up your design skills, especially with fonts all the way at the end of the video. We\u0026#39;re going to go ahead and dive in. So let\u0026#39;s get this thing started. Well, hey everyone, welcome back to another episode. We\u0026#39;re going to be talking about fonts today, and one of the reasons why is I just got a brand new resident at my job. He\u0026#39;s with me and with our team for the next year. And one of the key things that we wanted to level him up on is design, video editing, Photoshop skills, all the things that I spend a lot of time doing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:56):\u003cbr\u003e\nMy boss was hoping to free up some of my time, so I shot some of those tutorials. If you remember the Premier Pro YouTube shorts and Adobe Photoshop tutorials. Shot some of those just a couple of weeks ago and dropped those, and he\u0026#39;s been learning through those and some other means. But one of the questions he asked me, he\u0026#39;s like, where do you get your fonts? And that\u0026#39;s one of the very first just foundational things when it comes to graphic design is you\u0026#39;ll realize that what\u0026#39;s standard and installed on most computers, whether you have windows or a Mac, is just not going to level it up. So great typography can really elevate any design. Meanwhile, mediocre or mid-level typography is going to tank and submarine a lot of designs and just not going to look as good as it could or as good as maybe it should. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:51):\u003cbr\u003e\nAnd so one of the very, very key and most basic foundational elements that can really change just about any design is elevating your font game. And you can get so many fonts for free on the internet. We\u0026#39;ve linked a million of them down in the description or over on the show notes. They\u0026#39;ll go and check those out if that\u0026#39;s something that you need in our interested in or even just want to explore a little bit more. But at a basic foundational level, let\u0026#39;s talk about what even the types of fonts are. So there are five basic fonts, and today we\u0026#39;re going to look at three of them, talk about three of them, talk about what is common and what\u0026#39;s popular here in 2023. And like I said, I\u0026#39;m going to link to some articles that will then further link you out to even go get some of those fonts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:37):\u003cbr\u003e\nSome are paid in premium fonts, others are free. And then of course, you can always find knockoffs. A very common font out there is Gotham, which used to be very expensive. And then Google invented a font called Montserrat. That\u0026#39;s at least how I say it. You may pronounce it differently. And they\u0026#39;re very similar. Montserrat was free and Gotham cost thousands of dollars. And so everyone just went the Montserrat route instead, just as a way to kind of get a Gotham knockoff. So there are, like I said, five basic classifications of fonts or typeface as some people call them. And those five types are Crif fonts, San Crif fonts, script, mono spaced and display. Let\u0026#39;s dive in first to what a serif font is. Okay, so what is a serif font? Serif fonts are probably the most common or most classic types of fonts. You have a fair bit of them probably already installed on your computer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:43):\u003cbr\u003e\nHow you can identify a serif font is they have little feet or little decorative stems on the bottom of each of the font type faces. It can be difficult sometimes to read on computer screens, especially if the font is small, but most brands or people are going to be using RIF fonts in order to achieve a more classic or elegant type of feel with their brand. So according to type wolf.com, these are the top 10 most popular or most common RIF fonts that you can use in your design today. The first one is og, and it looks like this. It\u0026#39;s just very classic, very thin Sera font. The next one is Times New Roman. Shout out back to high school and writing essays in times New Roman. We all know this one. The third one they would say is Cason. The fourth one is Germond. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:41):\u003cbr\u003e\nI remember my pastor used to use Germond all the time when I was getting started in ministry. That\u0026#39;s how I remember it. Freight text looks very similar and classic to some of the other ones that we\u0026#39;ve talked about so far. GT Super has got a little bit more girth, a little bit more beef to it. We got the Tmm post text. We have Self Modern, which is a little bit more sleek and designy. We got the GT Spectra. And then finally we have editorial news, which in my mind mirrors and rivals a newspaper. So again, just think very classic, think very elegant. If you\u0026#39;re watching here on YouTube, you\u0026#39;ll notice just how some of these look and they\u0026#39;re good, but if that\u0026#39;s all you\u0026#39;re working with, it can get a little bit boring. And so you may go back to this in a design type of setting. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:32):\u003cbr\u003e\nIf you\u0026#39;re looking for something that\u0026#39;s a little bit more, like I said, classic pulling in a different era, so to speak. And so if you\u0026#39;re a youth pastor, you may be doing a series on something of an olden times or newspaper or something like that. RIF fonts are great with that. The other thing is you can pair fonts together. So you may do a RIF and a script or a RIF and a Sand Serif, and so we\u0026#39;ll dive into what those other fonts look like. But like I said, you can achieve most of these for free, and you can download all kinds of different ones onto your machine. And so if you\u0026#39;re watching on YouTube, you can see these flying in across the screen. If you are watching on YouTube, I\u0026#39;d love to invite you to subscribe, like share a rating. That would be amazing and maybe even consider sharing this with a friend who needs to see it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:21):\u003cbr\u003e\nNow let\u0026#39;s dive into the San Sarah fonts. Okay, so San Serif gets its name right, sand Meaning No, and Crif meaning Crif, so not a Crif font. So basically if a Crif font has the little tails or a little decorative strokes, the sand serif just doesn\u0026#39;t. And so honestly, it\u0026#39;s pretty easy to identify the difference between the two. San Crif have become a little bit more modern here recently and used in my opinion, quite a bit more frequently. They\u0026#39;re used often for simple and clean and really easy to read, especially on computers type of designs. And so the 23 most common fonts according to looka.com, that are used now, that are classic, and many of these, like I said, are free. So link in the description to this article. You can go grab some of them, but we have the Helvetica Now font, which is a great font. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:16):\u003cbr\u003e\nYou also have Proxima Nova. And one of the things I like about this one is they have a really heavy weight and you can also go a lot lighter. So the comparison of those two different weights of your font can really pop on a design. You have the FU of Font, public Sands, you also have Jam Grotesque, which has a really good clean, thin version. You have V V D Ss fifties. You have in the 1955 font, you have the Laro Soft, you have Open Sands, which is just a very classic, probably. You have something very similar already installed on one of your computers, a Lare, which has a lot more variation and is a lot more interesting, but it\u0026#39;s probably not something you want to type a paper with, right? You got Lanine, you got Code Next, which this one right here looks like something I would love to use. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:08):\u003cbr\u003e\nI love big, thick, heavy, grotesque fonts. Monaco, cia, which has got a clean kind of rounded look to it. Ninja, which has got some tighter, more jagged edges, looks really cool, be good for a video game or something. Inner Sands innovate, which looks like it\u0026#39;s got just a lot of different variations. Exia, sbe, Gilmer, sands, Nexa, Canlis, soft and Lato. I used to use Lato all the time. I actually remember there was a game on download youth ministry called Taylor Swift or Lamentations, and they used Lato and I used it all of the time to make a version of it. And then I just started adopting it as one of my primary main design fonts back when I was getting started. So that\u0026#39;s how I remember, and that\u0026#39;s what I think about with Lato. So Saner fonts are great options. They\u0026#39;re very common. It\u0026#39;s what most churches are probably using, and you may. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:12):\u003cbr\u003e\nAnd one of the nice things too about them is they offer, like I\u0026#39;m looking right here at the Lato font, it has regular hairline, thin light, medium, semi bowl, bold, heavy black, italic, hairline, italic, thin, italic layer, italic, medium italic, semi bold, bold, italic, heavy italic, black, italic. So you compare a black italic with just a regular as a two worded design, right? If you were doing overcoming sin, overcoming big, bold, italic, and then sin maybe smaller, maybe hairline, right? Or sin could even be shrunken and center aligned, and you could make that like a RIF font, right? So the pairing of designs is what\u0026#39;s really key. But this next one, this next one is really the one in my personal opinion that can take a design from good to great. And so let\u0026#39;s dive in and look at what script fonts can do for you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:08):\u003cbr\u003e\nAlright, so script fonts. You probably know this, it just looks cursive, right? There\u0026#39;s two kind of basic kinds of script fonts. There\u0026#39;s the classic or elegant looking script font, think wedding invitations. And then there\u0026#39;s the casual sort of script font. And this is personally one of my favorite pairings, taking a good serif font, the ones without the tails, like a Lato or a Montserrat, which wasn\u0026#39;t even mentioned in the last article, but it was a great font. And pairing that then with a great looking, cool looking script font. And that script font, whether you go casual, can elevate you to a more casual chill level or more elegant can take you to a little bit more classic looking, but saying like a serif with a script font. And then you can use that cursive font or that script font which has strokes and peaks and all kinds of things in its lettering to go over top of an font beneath it or above it, I should say. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:06):\u003cbr\u003e\nAnd so according to looka.com, again, we\u0026#39;re going to look at this article. This is the best script fonts here in 2023, and they\u0026#39;re broken up into three different categories. So we\u0026#39;re going to be looking at retro cursive, handwriting, cursive, elegant cursive and brush cursive. I meant to say four categories, not three. I\u0026#39;m a youth worker, I\u0026#39;m not good at math, I just help teenagers find Jesus. So let\u0026#39;s look at some of these examples. We have the Dakota Motors that looks like you got a little bit of a vintage looking font with motorcycles and cars and stuff like that. We have the broad font, which is just, I really like what that one looks like. It looks a little bit, I dunno, basebally, you got the Minarda font, which reminds me of Save Big Money at Menards, but I really like what that one looks like. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:59):\u003cbr\u003e\nIt\u0026#39;s looking really cool. You got the Rampage monoline font, that one looks great. It\u0026#39;s very similar to that second one that we looked at, the broadly font. And then you got the R font that\u0026#39;s got a little bit more retro eighties vibes to it. And then the last one here in the retro cursive font category is the Hope Sands font. And that\u0026#39;s just got, it looks a little bit more like standard and then it\u0026#39;s got just some extra kind of tails to it. Okay? In the handwritten cursive fonts, one of my favorite, frankly favorite categories is I think it just looks casual. I think it just looks cool and inviting. You got some handwritten cursive fonts. So we got the Joy X Script font. You got the Balta Home font. That one looks like very pen. There\u0026#39;s lightness in some of the strokes. It looks like it was written with a pen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:51):\u003cbr\u003e\nCrystal Spears, you got that font aesthetic notes. I really like what that one looks like too. The TA font\u0026#39;s a little thicker, got a little bit more beef to some of its stroke there. The Billy site, that one looks like it was pinned by a grandmother writing something to one of her grandkids. This one looks a little bit more swoopy to me. The youth line font, which looks, I would use that one. I think that one looks cool. And then the Palmer Lake font looks really good, really inviting to me. And then lastly here, we got the with U font. So like I said, all of these links in the description. Also, what you\u0026#39;ll find in the description is a link to my completely free ebook, which is going to give you 40 done for you idea social media post ideas. And here\u0026#39;s the thing, a lot of social media companies out there, even like Download Youth Mysteries, one of my all time favorite companies, they give you a monthly social media pack. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:48):\u003cbr\u003e\nBut the problem is it\u0026#39;s all just a bunch of graphics. And if that\u0026#39;s what you\u0026#39;re going for on social media, great. But if you want a more custom face on camera or just personality with you, your youth ministry, your youth pastor, youth pastors, church staff, I have 40 ideas to help you level up your social media into a completely custom approach to it. So check that out. And what you can do is then you can pair some of these font designs with some of the designs that you\u0026#39;ll then put on camera if you want to go down that editing route. Or you can also download my other free ebook, which is how to take a TikTok account from scratch and post things directly on your phone using just the editor on your phone. Very simple, very easy way. But either way, both of these ways help you become more relevant to your students in the other six days of the week when they\u0026#39;re not at your church or at your youth ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:40):\u003cbr\u003e\nLet\u0026#39;s continue on with fonts. We have the elegant cursive font, and so we have this Righton font. I really like what that one looks like. Jane Tni, that one looks very elegant. Gustav, I would not call these elegant personally. This one may be a little bit diary. Angelique looks a little bit more wedding invitation. The other ones look a little bit more just kind of modern estopa. That one\u0026#39;s very monochromatic, very simple, very sleek. Stonington, I like that one. It\u0026#39;s got the big long tails. And then we also have here to round it out, we have buttermilk, so beautiful script font there. Lastly, we\u0026#39;re going to look at some brush cursive fonts. We have maho, I almost said mahogany, but that\u0026#39;s Maho America font, the Chaum font, the Myster tattoo. I really like that one\u0026#39;s got just some weird kind of tails on it in the middle weather, top type face, guava yogurt. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:43):\u003cbr\u003e\nAnd then we have little B. So my point is the script font. You can tell there\u0026#39;s a lot more options there. That\u0026#39;s because there\u0026#39;s so much variation and so much variety to script fonts. I personally think that they just have the ability to really, really change the feel and design of something graphically. So you can be terrible at graphic design. You can have no idea what you\u0026#39;re doing. You can download just a basic stock image off of Google Images, unsplash.com, c m G, create any one of those places that you can just get some sort of background type thing, but then you can elevate your design by having some good fonts. All right, A couple of quick, honorable mentions I want to give to you before we dive into those three hacks that can help take you from a beginner to at least someone that looks like they know what they\u0026#39;re doing with design is we have the mono spaced font, which is basically a fixed pitch, fixed width, non-proportional font. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:42):\u003cbr\u003e\nIt\u0026#39;s a font whose letters and characters occupy the same amount of horizontal space. In a lot of cases. You can take a Crif or San Crif font and you can manipulate that, especially in a more powerful tool, say like Photoshop. And then also we have the display font, which is just a really big, broad category that can generally be used and fonts at different large sizes for things like headings. And they\u0026#39;re often able to just be seen really well on the things like websites and other things like that. Again, you can make just about any font feel like a display font by changing the size and making it just even bigger. So let\u0026#39;s dive in and let\u0026#39;s talk about the three hacks to level up your font game in 2023. Alright, leveling up your font game. You may be getting just started completely from scratch, no idea what you\u0026#39;re doing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:36):\u003cbr\u003e\nYou may have even made some graphics. You\u0026#39;re like, this looks trash. It looks like some of my early on graphics, and that\u0026#39;s okay. Everyone has to start somewhere. One of the really, really key things that happens here is repetition. Just keep doing it. What happens in youth ministry a lot of times is you start a job because you love teenagers and you want to invest in them, but then you realize, man, there\u0026#39;s an element of other things that I never learned. I didn\u0026#39;t go to school for graphic design. I didn\u0026#39;t go to school for video editing, but here I am doing those things. I find all of those things important. And so the more you can just level up your font game, all you got to simply do is download these fonts, install them on your computer, and you can start using them in whatever graphics software you have, whether it\u0026#39;s PowerPoint, whether it\u0026#39;s Photoshop. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:20):\u003cbr\u003e\nYou can also just go to canva.com and you can use their pre-installed fonts. The problem is with all these different custom ones here, you\u0026#39;re not going to be able to use those on Canva because Canva is the one that\u0026#39;s controlling what\u0026#39;s being used. But if you\u0026#39;re using anything on your computer pages, PowerPoint, Photoshop, any of those products, or even just word, you can include some of these in your thing, and you can pair good font pairings, and that will help you create and establish a feel of vibe and even some authority in your student ministry and in your graphics. But as promised, what are those three hacks to level up your font game? The first one is now that keep an eye for inspiration as you go, as you\u0026#39;re walking around, as you\u0026#39;re at your kid\u0026#39;s school, which is probably not going to be a spot where you\u0026#39;re going to find inspiration as you\u0026#39;re at football games, as you\u0026#39;re at professional football games, as you\u0026#39;re at theaters, as you\u0026#39;re at plays, as you\u0026#39;re out at the supermarket, you\u0026#39;ll start to notice fonts and you\u0026#39;ll start to notice how they\u0026#39;re utilizing them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:27):\u003cbr\u003e\nI want you to just snap a picture on your cell phone, but look for inspiration as you go, and then pull that back up, and that will help you create and craft a design for something else in the future. Another idea is if you have a series idea, let\u0026#39;s say we have a series coming up in Thanksgiving time, and I had my resident try and create a graphic for it. It\u0026#39;s called Gratitude Attitude, who doesn\u0026#39;t have a Thanksgiving series called Gratitude Attitude? Drop in the comments below what your Thanksgiving series is going to be called. But I was like, Hey, just Google it. Google Gratitude Attitude Church series, and see what you get. And that can be a great source of inspiration to just find and see what some other churches are doing. And then you can steal, borrow, mimic some of the feel, the design elements of it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:15):\u003cbr\u003e\nAnd then lastly, I just want to let you know you can, any given time, you don\u0026#39;t need to go to looka.com. You don\u0026#39;t even need this YouTube video for some of these answers. You can say like, Hey, I want a summer feeling font, Google free summer fonts, or I want a Halloween scary type font, Google free Halloween font. You want a Thanksgiving font free Thanksgiving font. I want a casual font free casual font. You can find just about any type of feel of a font just by simply Googling it or using a tool like deon.com. The only thing you got to be on the outlook for is if you\u0026#39;re going to use one of these fonts in a paid moment or a paid version, because some of those are for personal use only, and if you\u0026#39;re using them in your church or youth ministry, you\u0026#39;re going to be fine because you\u0026#39;re not selling any of those things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:04):\u003cbr\u003e\nIf you do choose to turn around and sell it to something like Download Youth Ministry or something like that, you\u0026#39;re just going to want to find a font that you can use free for commercial use or purchase one. So, hey, listen, I hope that found this video helpful. Listen, I am on the move to try and get people to utilize digital and social to help influence, disciple and reach the next generation. So we have a complete six part social media framework, setting it up from scratch, step one, step two, step three, step four, and one of the key ones is YouTube. That\u0026#39;s that first video. So I hope that you click that, check that out, make sure you like, make sure you rate, make sure you subscribe. And \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:45):\u003cbr\u003e\nWith a friend, we are here to make digital discipleship easy and possible. Thanks for hanging out, and don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"In this episode titled we delve into the fascinating world of typography and its crucial role in creating visually appealing graphic designs. Fonts act as the backbone of any design, setting the overall tone and enhancing its impact. In this informative and engaging video, we showcase a compilation of the best fonts available, carefully selected to help you level up your graphic design skills. We discuss how different fonts evoke various emotions, create specific moods, and visually communicate messages to viewers. Our expert hosts will provide valuable insights into choosing the right fonts for different purposes, whether it's for your youth ministry logo, website, or social media graphics. \r\n\r\nWe share practical tips and tricks to effectively pair fonts, harmonize styles, and create visual hierarchy within your designs. Whether you're a beginner or experienced designer, this video is your guide to unlocking the potential of fonts in graphic design. ","date_published":"2023-09-14T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4a18c315-98a8-480e-b821-4cf9a83c241a.mp3","mime_type":"audio/mpeg","size_in_bytes":35179504,"duration_in_seconds":1440}]},{"id":"78fdd28c-eafe-43dd-bd79-ed23ec90488a","title":"Episode 061: 📲 Instagram vs. TikTok vs. YouTube. The Most Effective Social Platform for your Church's Youth Ministry 📲","url":"https://www.hybridministry.xyz/061","content_text":"🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\n\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n🎥LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nDESCRIPTION\nIn this episode, join us as we delve into the exciting world of social media platforms and discover which one holds the key to maximizing your church's youth ministry outreach. We'll be breaking down the pros and cons of Instagram, TikTok, and YouTube, helping you navigate the digital landscape with confidence. Whether you're a youth pastor, a church leader, or simply interested in harnessing the power of social media for positive impact, this episode is tailor-made for you. Get ready to uncover the secrets of engagement, connection, and inspiration as we unveil the most effective platform to elevate your church's youth ministry to new heights.\n\n🆓 FREEBIES 🆓\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/061\n\n//PEW RESEARCH ARTICLE\nhttps://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/\n\n//6 PART SOCIAL MEDIA FRAMEWORK\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\n\n//WHY EVER YOUTH MINISTRY NEEDS A STRONG SOCIAL MEDIA PRESENCE\nhttps://youtu.be/SDxepdu4iiM\n\n//MOTION ARRAY\nhttps://motionarray.com/\n\n🕺 TikTok: 🎵\n\nGet ready to dance into the world of TikTok! 🕺 We'll discuss the power of short-form videos in grabbing attention, sparking trends, and spreading your message like wildfire. Learn how to harness the creative energy of TikTok to connect with the youth in ways you never thought possible.\n\n📸 Instagram: 📱\n\nDiscover the world of visual storytelling as we explore how Instagram can capture the hearts and minds of the youth. From captivating visuals to real-time interaction, we'll uncover the strategies that can turn your Instagram feed into an inspiration hub for your young audience.\n\n📹 YouTube: 🎥\n\nThe long-form champion! 📹 We'll explore how YouTube provides a platform for in-depth content, tutorials, discussions, and live engagement. Join us as we unravel the potential of YouTube to create a library of resources that empowers and educates your young audience.\n\nLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nSo, whether you're an #InstaLover, a #TikTokEnthusiast, or a #YouTubeAficionado, this video is your guide to selecting the social platform that aligns perfectly with your church's youth ministry goals. 🌐 Let's make an impact together!\n\nDon't forget to like, subscribe, and hit the notification bell to stay updated on all things Hybrid Ministry. Let's transform the digital space for good! 💙🙌\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\nTIMECODES\n00:00-02:34 Why Every Youth Ministry Should be Using Social Media\n02:34-05:47 Every Youth Ministry Context is a little different\n05:47-10:48 The Rise of TikTok\n10:48-13:25 Instagram: The Curse of Legacy Followers\n13:25-17:25 YouTube: How to Level up your YouTube Game in Youth Ministry\n17:25-20:05 The Verdict is in: Which Platform should Youth Ministries be Using\n\nTRANSCRIPT\nTry Transcribing for Yourself at Rev.Com\nrev.pxf.io/R5nDOa\n\nNick Clason (00:00):\nHey, in this video we want to answer what is the best social media platform for your youth ministry in 2023? So it's gonna be TikTok versus Instagram versus YouTube. Yeah. Go ahead and hang out in this video because recently Pew Research dropped some stuff that said that 42% of Americans use TikTok. Meanwhile, 71% of Americans use Instagram, and furthermore, 81% of Americans use YouTube. And so in this video, we are going to inspect all three of them, give you the pros and the cons, and then ultimately answer which platform is best for you to dial into in your student ministry in 2023 and beyond. But make sure that you stick around to the very end of this video, because I have a surefire resource that is going to help you win in your social media, in youth ministry. We have a free download to at the very end of the video, so make sure you hang out with that. \n\nNick Clason (00:51):\nNow, you might be asking like, is that research for Americans or is that research for teenagers? And that's a great question because the teenage data is actually a little bit different. And so Pew Research dropped an article about a year ago, in fact, almost a year ago from the date of this recording, uh, where it compared 2014 to 2015 stats all the way to now, uh, the most recent trends and most recent stats. And so interestingly, at the time, uh, YouTube wasn't originally captured as a social media. YouTube as a platform has been around, but it wasn't like converted in people's ideology to social until recently. Meanwhile, Facebook usage in teenagers went down, went from 71% down to 32%. TikTok was on the rise. It's up to 67%, and Instagram's on the rise from 52% up to 60, uh, from 52 up to 62%. Snapchat also was up on the rise along with Instagram. \n\nNick Clason (01:47):\nAnd so 67% of teens say that they use TikTok ever. Meanwhile, 16% of teens say that they use it, get ready for this. Almost constantly YouTube though, however, does Chop top the charts as, uh, the usage for teenagers at get this, 95% of teenagers say that they are using YouTube. And then now, uh, Instagram and Snapchat, both are next and both used, both are used by about six in 10 teenagers. So that data is quite a bit different, quite frankly, than the original data. And so I'll drop the link to this article so that you can see it, you can read it for yourself. The link is in the show notes, but that's what we're gonna do is we're going to dive into TikTok versus Instagram versus YouTube. Yeah, let's go. Well, everyone, my name is Nick Clason. I'm a youth pastor in the DFW Dallas-Fort Worth area, and I've actually been in youth ministry for believe it or not, 12 and a half years. And I've been managing social media accounts at each of those youth ministry stops in all sorts of various levels of intentionality and all sorts of various levels of, uh, like just know-how. And so what's interesting is when I first started, I viewed \n\nNick Clason (02:58):\nSocial media as a way to just get out more information. Like I had an email list and also I had an Instagram following. So Instagram wasn't even around when I started. I launched, uh, my very first Instagram student ministry Instagram page, uh, at the first church that I worked at. But every single church after that, I actually inherited an Instagram account and actually a fairly large Instagram account. However, in most cases, I helped launch a YouTube channel and I also helped create and start a TikTok from scratch. And so that's what I've done within the last year of starting here at the church I'm at now. We launched from scratch a TikTok account and a YouTube account. Instagram of course has been around and you're inheriting all of those followers. And so at just about every single church, I've had some measure of growing, uh, uh, social media ministry, a hybrid ministry and social media and and social networks, right, in all of my context. \n\nNick Clason (03:52):\nAnd so I'm just curious for you, I would love to know both where you're watching from and what social media network seems to be working best for you. You know what's interesting, drop that in the comments below. But what's interesting is I just moved from Chicago down here to Dallas-Fort Worth and in Chicago, uh, they wouldn't text each other via text message or like standard ss m s messaging. They would really only text people each other, their friends through Snapchat, which was a really interesting phenomenon. And so down here it's not as much the same. Snapchat usage is still happening, but it's not the primary vehicle with which people communicate. And so it just goes to show that wherever you are regionally, it does truly matter and it's a little bit different and the culture and the climate are just a little bit different. So as you're letting us know in the comments below which social media platform seems to be working most in your youth ministry and in your context, you might be asking what does working even really mean? \n\nNick Clason (04:48):\nI mean, are we talking views? Are we talking impressions? Are we talking like engagement? Are we talking reach? Like what is it? And I actually have a lot of answers to that and how to get started in our six part social media framework for churches. I'll link it right here if that's something that you're interested. But go ahead and take a look at that. If you are trying to get this up, up, up off the ground, get started in your social media, I would love to have you do that. If you are not watching on YouTube, that link will be in the show notes of your podcast catcher. But I just wanna know that as we break down in that six part context, we break down which of these social media, uh, channels, you can watch through each of the different platforms, and then you can be, uh, a decision maker as far as which is the best to implement in your current climate and in your current context. \n\nNick Clason (05:35):\nBut TikTok versus Instagram versus YouTube, let's dive in and let's look at each of the platforms, the pros, the cons, where they came from and why they are where they are today. So let's go. Some say it started as early as 2019. Others say it started closer to the beginning of 2020. And you know me, like I tried to play my part as much as I could, but it seemed like no matter what, everybody around me was getting it and I kept distancing myself from it. I tried to stay away from it, but finally it was around Christmas time of 2020, I finally just broke down and I decided I was going to get it. Now, you know what I'm talking about, right? Put it in the comments. 3, 2, 1. I'm talking about TikTok. Oh, you thought I was talking about Covid? No, I'm talking about TikTok, right? \n\nNick Clason (06:23):\nTikTok burst on the scene during the pandemic, actually. And what's fascinating is like there's all sorts of toss out there now, but like I would never download that. And it's like me now just like doom scrolling, like just consuming it at like mass crazy levels. Here's the thing that you need to know about TikTok is they invented a brand new way to do social media. And the way that they burst on the scene and the popularity with which they burst on the scene is now causing all other platforms to change their method and their approach to social media. And so TikTok, uh, brought to us what we now use, and you may not call it this or may not think of it this way, but essentially it's the discovery algorithm. It's the algorithm with which you consume the majority of your content from people that you don't even know you're discovering them, right? \n\nNick Clason (07:11):\nA way that I've used this in my own life is last, uh, last spring, my family and I, we went to Disney. We visited the mouse. And if you've ever been to Disney, one of the best places to go to Disney is Epcot. All right? And so we went to Epcot on the very first day of our trip. My brother, uh, my sister and my brother-in-law came and they joined us. They live in Florida a few hours away. So they drove over. I mean, it was a blast. We hung out on Epcot. But in order to know the best, like if you've never been to Epcot, they have this thing called the World Showcase. And you walk around this giant lake and there are 11 different pavilions. You got like Mexico and Japan and China and Norway, and you got France, and you got Germany, and you got, uh, United Kingdom. \n\nNick Clason (07:51):\nYou got United States, you got Canada. I might've named all 11. I don't know, I might, I might've missed one. Let me know in the comments if you're a Disney person and if I missed one. But what we did was I built a map and I talked, I looked at the best food, the best drink, the best places to stop, the best carts to get stuff from at each of these different pavilions. And the way that I did that, the way that I did the majority of my research was through TikTok. It's amazing. And now TikTok is converting to not just scrolling and hoping to find a good next video, but now TikTok is actually trying to convert into more of a discovery, uh, or like search-based, uh, type of platform where you can go and you can get answers to certain questions. And you might be thinking as a youth pastor, that's an amazing concept. \n\nNick Clason (08:35):\nAnd you're right, it is. You can answer very specific questions on TikTok. But here's the thing. In my Epcot experience, I got a lot of great answers. I went to the France Pavilion, I got the croquet glosser, I'm probably saying that wrong 'cause I'm not French, but I was told, Hey, this brioche bun with ice in the middle, and they flip it over in like a waffle, iron type thing. I found out about that completely and exclusively on TikTok. I would've never found that little, like, kind of like off the beaten path little restaurant to find that thing in my normal meandering. And walking around Epcot, TikTok came in clutch for me on that. However, I have no idea who posted it. I'm not following them. I don't have a relationship with them, and it's not a continued ongoing one. And so the relationships on TikTok, especially with those who follow you, are far less, uh, substantial than some of the other ones because of this kind of discovery based algorithm. \n\nNick Clason (09:33):\nAnd I think TikTok might be trying to change that a little bit, but you just need to know that as a youth ministry, if you put your content out there and you do get a lot of subscribers, or you do get a lot of views, or you do get a lot of followers, like that doesn't necessarily equal more people that you're having like good influence with because I think it's something like 85% of the content that any one of us consume on TikTok are from people that we don't know. And so for you, a really good thing to do would be to create a meaningful call to action that pushes them to some sort of thing, to a link in the bio if you do have enough followers on there to your YouTube channel, to a digital connect card online, so that you can get to know the people that are watching your videos and that are getting answers from the, uh, big questions that you are trying to answer on TikTok. \n\nNick Clason (10:21):\nSo with that being said, hey, listen, if you are getting value out of this video, if this has been helpful so far, I would love it if you would hit that like button, if you would give us a rating if you're listening to a, a podcast or if you would subscribe on YouTube and maybe even consider this sharing it with a friend. But after this, we're gonna move on to not just TikTok, but now we wanna look at Instagram. So coming up next, let's take a look at Instagram, the pros, the cons, and what you need to know about that platform. All right, so Instagram, one of the things I call it, I don't know if this is really what it's called, but if you come into youth ministry, you're probably going to, at this point in, in the lifecycle of youth ministry and the lifecycle of Instagram, you're probably going to inherit what I call legacy users. \n\nNick Clason (11:04):\nSo that's people who have in the past been associated affiliated or connected with your youth ministry in some sort of way. But in the last couple of places that I've, I've shown up and I've, uh, jumped onto the Instagram, what I've realized is that there are college students, majority of college students as our follower base. And while that's not necessarily a bad thing for general social media marketing, it may not also be a great thing for youth ministry, social media marketing, because those are not the people that you're trying to reach anymore. And so, uh, on Instagram, you probably have some sort of an older audience as a result of just like the history of it and the way in which we've done things. So even in a church I went to, we went and we just did a follower and following like audit, and we just, anyone we didn't know we took out because if, if we don't know 'em, and we've been there for a few years, like obviously it's time to, to sort of cut ties with this relationship here. \n\nNick Clason (11:59):\nAnd we're not trying to be jerks, we're not trying to cut people off, but, uh, that was not our target that we were like going towards, you know? And so if you go to a business account and Instagram and you look at the analytics and it's all skews older, like that's as a youth pastor, you're like, that's not, that's not what you're trying to do. That's not who you're trying to reach. You can still minister to those people and, and you should, but you just kind of gotta know that there's going to be legacy users on Instagram. You just gotta figure out what you wanna do and what your personal philosophy to managing that is. The other piece of Instagram that you need to know is that it started out as a photo sharing app, and then it stole stories from Snapchat, and then it stole reels from TikTok. \n\nNick Clason (12:37):\nAnd so honestly, right now on Instagram, there are three very distinct different experiences for Instagram users. There's the feed and there's stories and there's reels. And so for me, because, uh, short form vertical video content is king right now, I am able to just do all of my focus on reels and use reels to share stuff to the feed and use reels to share stuff out to stories. And so by using reels, I'm able to kill literally three birds with one stone. But if you don't know that and you don't have some sort of like thought through strategy, Instagram can eat your lunch because it is busy and there's a lot going on there on Instagram. Now, let's dive into the third and final versus TikTok versus Instagram versus YouTube. Let's check it out. YouTube, according to a 2022 study, we looked at it earlier, 95% of teenagers are using YouTube. \n\nNick Clason (13:34):\n95%, nine and a half out of 10 people in your demographic that you're trying to reach are using YouTube. Now, not all YouTube users are built the same, right? Some are on there as adults, right, to like repair their faucet. Others like my kids, they're on there to watch Roblox and they're on there to watch Rainbow Friends and people get killed by these scary monster things. Teenagers are on there for a probably, uh, a hybrid of those two reasons, along with answers to specific questions along with entertainment, along with watching Mr. Beast videos, like whatever the case might be. Teenagers are on there for a variety of reasons. 'cause YouTube has a variety of content. I mean, for crying out loud, this video right now is on YouTube, but 95% of teenagers use it. In addition, it is the second largest search engine in the world powered by the first largest search engine in the world. \n\nNick Clason (14:26):\nSo it is a great place to be discovered and to be found. And when people are going to YouTube, they're often asking specific questions, right? Like the other day, I got onto YouTube and I was asking how to fix smoke coming out of my lawnmower. Very specific question. So I want you to reverse engineer, and I want you to kinda retrofit that idea into your ministry as a youth pastor. What are some of the specific questions that teenagers are asking you in day to day? Why does a loving God send good people to hell? If we're always forgiven for our sins, then why do we need to obey him? Now, what's the purpose of obedience? Does God need you or require you to vote Republican? Right? Whatever the the questions are that you are fielding as a youth pastor, think about it. You have an opportunity on YouTube to go on there and answer very specific questions that your kids are asking. \n\nNick Clason (15:21):\nAnd furthermore, it is the second largest search engine in the world. So take those specific questions and help give them some specific answers. During C O V I D I moved to a church, started a church the very first day of C O V I, and then I got immediately locked down. And so I was working out on my master bedroom with boxes all around me trying to figure out how to be a youth pastor in this brand new context. And I, quite frankly, I did not have enough to do. During that time. I kept asking my boss, what more do you want from me? What more do you want from me? And he was like, just keep doing what you're doing. And I wasn't doing much. But so what I did with my time, even as I was at home, is I taught myself Adobe after effects. \n\nNick Clason (16:03):\nI taught myself how to do it step by step, key frame by key frame agonizingly, and I was building things completely from scratch. And then once we broke free from the pandemic, I found out that all the creative people at my church were using a thing called motion array. I'll link that down below in the show notes if that's something that you wanna check out. It's an amazing tool for After Effects Premier Pro, uh, stock footage, stock audio. But guess what? I could take a motion or a template and I could very easily use After Effects because I now had an ability and a skill set that I didn't have before. I completely used YouTube to teach myself a brand new skill. Speaking of which, if you are interested in our completely free Adobe Premier Pro, uh, effects and plugins, they're easy bounce ins and bounce outs and rotates in and rotates out and drop in from the top and drop in from the bottom, and a smooth effect and a bounce effect, then I wanna encourage you to go to the link down below, order the link in the show notes and grab that. \n\nNick Clason (17:01):\nIf you're a video editor, if you use Adobe Premier Pro, this is my number one go-to tool. And I would love to encourage you, if you're watching on YouTube, you're seeing some of the effects right now, I would like to encourage you to download that and use it in your ministry if this is something that you are doing as a video editor. So now let's dive in to the conclusion, TikTok versus Instagram versus YouTube. Finally, the verdict. Here we go. Let's look at it. So the verdict, TikTok versus Instagram versus YouTube. What is it? If you asked me if I were to rank them in importance, here's how I would rank them as a youth pastor in 2023. In order of importance, in order of usage, in order of opportunity, I would rank them YouTube, TikTok, Instagram, in that order. Now, here's the good news. \n\nNick Clason (17:46):\nI have a way for you to knock all three of them completely out of the park. And here's why. Because of TikTok and them introducing the discovery algorithm, Instagram has adopted reels and YouTube has adopted shorts. And so by adopting one centralized strategy on your social media, i e short form vertical video-based content, I have a completely free ebook that I am giving away in the link to the show notes. And it's called this, it's called The One Month Done For You Posting Tool. And it will give you 40 different video ideas that you can film on your smartphone or on a camera and post with very little editing, uh, need or ability. You can do all of it from your smartphone. Uh, the, the good news is when you download that ebook, you're also gonna get a link to our ha Have I Ruined My TikTok account? \n\nNick Clason (18:35):\nA Complete Guide to Posting a TikTok from Start to Finish all via your phone. And so both of those are going to be paired well together so that you, if you have no video editing ability, if I'm talking about Adobe Premier Pro plugins and you're like, what in the world are you talking about? This is your way as a youth pastor with minimal, uh, experience, minimal, uh, know-how in any of these areas to completely revolutionize your social media experience. Because if you go all in on short form vertical video-based content, you can do fun stuff. You can do challenges and games with your students. You can get students on your social media and you can overhear, you can get, you can answer specific questions to big and specific problems. You can do recaps to your messages so that your messages don't just happen on a Wednesday night and then die there. \n\nNick Clason (19:21):\nYou can use a fully faceted, fully integrated social media posting thing. And I have all of that completely for you for free. All I need you to do is click that link and download that, um, and just start using it today. And I would love to know if you do and if you find it helpful, because I think that it's an amazing resource and an amazing tool. So go grab that download, and if you actually wanna put that completely to the, to the fullest extent, if you wanna use that to the best of its abilities, then you need to go check out episode number 60, linked right here answering the question why every single youth ministry needs a strong digital presence. Because here's the deal, we are here to make digital discipleship easy and we wanna encourage you to stay hybrid.","content_html":"\u003ch3\u003e🔥SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME 🔥\u003c/h3\u003e\n\n\u003cp\u003e📅 \u003cstrong\u003e\u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🎥\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this episode, join us as we delve into the exciting world of social media platforms and discover which one holds the key to maximizing your church\u0026#39;s youth ministry outreach. We\u0026#39;ll be breaking down the pros and cons of Instagram, TikTok, and YouTube, helping you navigate the digital landscape with confidence. Whether you\u0026#39;re a youth pastor, a church leader, or simply interested in harnessing the power of social media for positive impact, this episode is tailor-made for you. Get ready to uncover the secrets of engagement, connection, and inspiration as we unveil the most effective platform to elevate your church\u0026#39;s youth ministry to new heights.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e🆓 FREEBIES 🆓\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/061\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/061\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PEW RESEARCH ARTICLE\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//6 PART SOCIAL MEDIA FRAMEWORK\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//WHY EVER YOUTH MINISTRY NEEDS A STRONG SOCIAL MEDIA PRESENCE\u003cbr\u003e\n\u003ca href=\"https://youtu.be/SDxepdu4iiM\" rel=\"nofollow\"\u003ehttps://youtu.be/SDxepdu4iiM\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//MOTION ARRAY\u003cbr\u003e\n\u003ca href=\"https://motionarray.com/\" rel=\"nofollow\"\u003ehttps://motionarray.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cem\u003e🕺 TikTok: 🎵\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003eGet ready to dance into the world of TikTok! 🕺 We\u0026#39;ll discuss the power of short-form videos in grabbing attention, sparking trends, and spreading your message like wildfire. Learn how to harness the creative energy of TikTok to connect with the youth in ways you never thought possible.\u003c/p\u003e\n\n\u003cp\u003e\u003cem\u003e📸 Instagram: 📱\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003eDiscover the world of visual storytelling as we explore how Instagram can capture the hearts and minds of the youth. From captivating visuals to real-time interaction, we\u0026#39;ll uncover the strategies that can turn your Instagram feed into an inspiration hub for your young audience.\u003c/p\u003e\n\n\u003cp\u003e\u003cem\u003e📹 YouTube: 🎥\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003eThe long-form champion! 📹 We\u0026#39;ll explore how YouTube provides a platform for in-depth content, tutorials, discussions, and live engagement. Join us as we unravel the potential of YouTube to create a library of resources that empowers and educates your young audience.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eSo, whether you\u0026#39;re an #InstaLover, a #TikTokEnthusiast, or a #YouTubeAficionado, this video is your guide to selecting the social platform that aligns perfectly with your church\u0026#39;s youth ministry goals. 🌐 Let\u0026#39;s make an impact together!\u003c/p\u003e\n\n\u003cp\u003eDon\u0026#39;t forget to like, subscribe, and hit the notification bell to stay updated on all things Hybrid Ministry. Let\u0026#39;s transform the digital space for good! 💙🙌\u003c/p\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:34 Why Every Youth Ministry Should be Using Social Media\u003cbr\u003e\n02:34-05:47 Every Youth Ministry Context is a little different\u003cbr\u003e\n05:47-10:48 The Rise of TikTok\u003cbr\u003e\n10:48-13:25 Instagram: The Curse of Legacy Followers\u003cbr\u003e\n13:25-17:25 YouTube: How to Level up your YouTube Game in Youth Ministry\u003cbr\u003e\n17:25-20:05 The Verdict is in: Which Platform should Youth Ministries be Using\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nTry Transcribing for Yourself at Rev.Com\u003cbr\u003e\nrev.pxf.io/R5nDOa\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:00):\u003cbr\u003e\nHey, in this video we want to answer what is the best social media platform for your youth ministry in 2023? So it\u0026#39;s gonna be TikTok versus Instagram versus YouTube. Yeah. Go ahead and hang out in this video because recently Pew Research dropped some stuff that said that 42% of Americans use TikTok. Meanwhile, 71% of Americans use Instagram, and furthermore, 81% of Americans use YouTube. And so in this video, we are going to inspect all three of them, give you the pros and the cons, and then ultimately answer which platform is best for you to dial into in your student ministry in 2023 and beyond. But make sure that you stick around to the very end of this video, because I have a surefire resource that is going to help you win in your social media, in youth ministry. We have a free download to at the very end of the video, so make sure you hang out with that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:51):\u003cbr\u003e\nNow, you might be asking like, is that research for Americans or is that research for teenagers? And that\u0026#39;s a great question because the teenage data is actually a little bit different. And so Pew Research dropped an article about a year ago, in fact, almost a year ago from the date of this recording, uh, where it compared 2014 to 2015 stats all the way to now, uh, the most recent trends and most recent stats. And so interestingly, at the time, uh, YouTube wasn\u0026#39;t originally captured as a social media. YouTube as a platform has been around, but it wasn\u0026#39;t like converted in people\u0026#39;s ideology to social until recently. Meanwhile, Facebook usage in teenagers went down, went from 71% down to 32%. TikTok was on the rise. It\u0026#39;s up to 67%, and Instagram\u0026#39;s on the rise from 52% up to 60, uh, from 52 up to 62%. Snapchat also was up on the rise along with Instagram. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:47):\u003cbr\u003e\nAnd so 67% of teens say that they use TikTok ever. Meanwhile, 16% of teens say that they use it, get ready for this. Almost constantly YouTube though, however, does Chop top the charts as, uh, the usage for teenagers at get this, 95% of teenagers say that they are using YouTube. And then now, uh, Instagram and Snapchat, both are next and both used, both are used by about six in 10 teenagers. So that data is quite a bit different, quite frankly, than the original data. And so I\u0026#39;ll drop the link to this article so that you can see it, you can read it for yourself. The link is in the show notes, but that\u0026#39;s what we\u0026#39;re gonna do is we\u0026#39;re going to dive into TikTok versus Instagram versus YouTube. Yeah, let\u0026#39;s go. Well, everyone, my name is Nick Clason. I\u0026#39;m a youth pastor in the DFW Dallas-Fort Worth area, and I\u0026#39;ve actually been in youth ministry for believe it or not, 12 and a half years. And I\u0026#39;ve been managing social media accounts at each of those youth ministry stops in all sorts of various levels of intentionality and all sorts of various levels of, uh, like just know-how. And so what\u0026#39;s interesting is when I first started, I viewed \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:58):\u003cbr\u003e\nSocial media as a way to just get out more information. Like I had an email list and also I had an Instagram following. So Instagram wasn\u0026#39;t even around when I started. I launched, uh, my very first Instagram student ministry Instagram page, uh, at the first church that I worked at. But every single church after that, I actually inherited an Instagram account and actually a fairly large Instagram account. However, in most cases, I helped launch a YouTube channel and I also helped create and start a TikTok from scratch. And so that\u0026#39;s what I\u0026#39;ve done within the last year of starting here at the church I\u0026#39;m at now. We launched from scratch a TikTok account and a YouTube account. Instagram of course has been around and you\u0026#39;re inheriting all of those followers. And so at just about every single church, I\u0026#39;ve had some measure of growing, uh, uh, social media ministry, a hybrid ministry and social media and and social networks, right, in all of my context. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:52):\u003cbr\u003e\nAnd so I\u0026#39;m just curious for you, I would love to know both where you\u0026#39;re watching from and what social media network seems to be working best for you. You know what\u0026#39;s interesting, drop that in the comments below. But what\u0026#39;s interesting is I just moved from Chicago down here to Dallas-Fort Worth and in Chicago, uh, they wouldn\u0026#39;t text each other via text message or like standard ss m s messaging. They would really only text people each other, their friends through Snapchat, which was a really interesting phenomenon. And so down here it\u0026#39;s not as much the same. Snapchat usage is still happening, but it\u0026#39;s not the primary vehicle with which people communicate. And so it just goes to show that wherever you are regionally, it does truly matter and it\u0026#39;s a little bit different and the culture and the climate are just a little bit different. So as you\u0026#39;re letting us know in the comments below which social media platform seems to be working most in your youth ministry and in your context, you might be asking what does working even really mean? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:48):\u003cbr\u003e\nI mean, are we talking views? Are we talking impressions? Are we talking like engagement? Are we talking reach? Like what is it? And I actually have a lot of answers to that and how to get started in our six part social media framework for churches. I\u0026#39;ll link it right here if that\u0026#39;s something that you\u0026#39;re interested. But go ahead and take a look at that. If you are trying to get this up, up, up off the ground, get started in your social media, I would love to have you do that. If you are not watching on YouTube, that link will be in the show notes of your podcast catcher. But I just wanna know that as we break down in that six part context, we break down which of these social media, uh, channels, you can watch through each of the different platforms, and then you can be, uh, a decision maker as far as which is the best to implement in your current climate and in your current context. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:35):\u003cbr\u003e\nBut TikTok versus Instagram versus YouTube, let\u0026#39;s dive in and let\u0026#39;s look at each of the platforms, the pros, the cons, where they came from and why they are where they are today. So let\u0026#39;s go. Some say it started as early as 2019. Others say it started closer to the beginning of 2020. And you know me, like I tried to play my part as much as I could, but it seemed like no matter what, everybody around me was getting it and I kept distancing myself from it. I tried to stay away from it, but finally it was around Christmas time of 2020, I finally just broke down and I decided I was going to get it. Now, you know what I\u0026#39;m talking about, right? Put it in the comments. 3, 2, 1. I\u0026#39;m talking about TikTok. Oh, you thought I was talking about Covid? No, I\u0026#39;m talking about TikTok, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:23):\u003cbr\u003e\nTikTok burst on the scene during the pandemic, actually. And what\u0026#39;s fascinating is like there\u0026#39;s all sorts of toss out there now, but like I would never download that. And it\u0026#39;s like me now just like doom scrolling, like just consuming it at like mass crazy levels. Here\u0026#39;s the thing that you need to know about TikTok is they invented a brand new way to do social media. And the way that they burst on the scene and the popularity with which they burst on the scene is now causing all other platforms to change their method and their approach to social media. And so TikTok, uh, brought to us what we now use, and you may not call it this or may not think of it this way, but essentially it\u0026#39;s the discovery algorithm. It\u0026#39;s the algorithm with which you consume the majority of your content from people that you don\u0026#39;t even know you\u0026#39;re discovering them, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:11):\u003cbr\u003e\nA way that I\u0026#39;ve used this in my own life is last, uh, last spring, my family and I, we went to Disney. We visited the mouse. And if you\u0026#39;ve ever been to Disney, one of the best places to go to Disney is Epcot. All right? And so we went to Epcot on the very first day of our trip. My brother, uh, my sister and my brother-in-law came and they joined us. They live in Florida a few hours away. So they drove over. I mean, it was a blast. We hung out on Epcot. But in order to know the best, like if you\u0026#39;ve never been to Epcot, they have this thing called the World Showcase. And you walk around this giant lake and there are 11 different pavilions. You got like Mexico and Japan and China and Norway, and you got France, and you got Germany, and you got, uh, United Kingdom. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:51):\u003cbr\u003e\nYou got United States, you got Canada. I might\u0026#39;ve named all 11. I don\u0026#39;t know, I might, I might\u0026#39;ve missed one. Let me know in the comments if you\u0026#39;re a Disney person and if I missed one. But what we did was I built a map and I talked, I looked at the best food, the best drink, the best places to stop, the best carts to get stuff from at each of these different pavilions. And the way that I did that, the way that I did the majority of my research was through TikTok. It\u0026#39;s amazing. And now TikTok is converting to not just scrolling and hoping to find a good next video, but now TikTok is actually trying to convert into more of a discovery, uh, or like search-based, uh, type of platform where you can go and you can get answers to certain questions. And you might be thinking as a youth pastor, that\u0026#39;s an amazing concept. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:35):\u003cbr\u003e\nAnd you\u0026#39;re right, it is. You can answer very specific questions on TikTok. But here\u0026#39;s the thing. In my Epcot experience, I got a lot of great answers. I went to the France Pavilion, I got the croquet glosser, I\u0026#39;m probably saying that wrong \u0026#39;cause I\u0026#39;m not French, but I was told, Hey, this brioche bun with ice in the middle, and they flip it over in like a waffle, iron type thing. I found out about that completely and exclusively on TikTok. I would\u0026#39;ve never found that little, like, kind of like off the beaten path little restaurant to find that thing in my normal meandering. And walking around Epcot, TikTok came in clutch for me on that. However, I have no idea who posted it. I\u0026#39;m not following them. I don\u0026#39;t have a relationship with them, and it\u0026#39;s not a continued ongoing one. And so the relationships on TikTok, especially with those who follow you, are far less, uh, substantial than some of the other ones because of this kind of discovery based algorithm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:33):\u003cbr\u003e\nAnd I think TikTok might be trying to change that a little bit, but you just need to know that as a youth ministry, if you put your content out there and you do get a lot of subscribers, or you do get a lot of views, or you do get a lot of followers, like that doesn\u0026#39;t necessarily equal more people that you\u0026#39;re having like good influence with because I think it\u0026#39;s something like 85% of the content that any one of us consume on TikTok are from people that we don\u0026#39;t know. And so for you, a really good thing to do would be to create a meaningful call to action that pushes them to some sort of thing, to a link in the bio if you do have enough followers on there to your YouTube channel, to a digital connect card online, so that you can get to know the people that are watching your videos and that are getting answers from the, uh, big questions that you are trying to answer on TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:21):\u003cbr\u003e\nSo with that being said, hey, listen, if you are getting value out of this video, if this has been helpful so far, I would love it if you would hit that like button, if you would give us a rating if you\u0026#39;re listening to a, a podcast or if you would subscribe on YouTube and maybe even consider this sharing it with a friend. But after this, we\u0026#39;re gonna move on to not just TikTok, but now we wanna look at Instagram. So coming up next, let\u0026#39;s take a look at Instagram, the pros, the cons, and what you need to know about that platform. All right, so Instagram, one of the things I call it, I don\u0026#39;t know if this is really what it\u0026#39;s called, but if you come into youth ministry, you\u0026#39;re probably going to, at this point in, in the lifecycle of youth ministry and the lifecycle of Instagram, you\u0026#39;re probably going to inherit what I call legacy users. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:04):\u003cbr\u003e\nSo that\u0026#39;s people who have in the past been associated affiliated or connected with your youth ministry in some sort of way. But in the last couple of places that I\u0026#39;ve, I\u0026#39;ve shown up and I\u0026#39;ve, uh, jumped onto the Instagram, what I\u0026#39;ve realized is that there are college students, majority of college students as our follower base. And while that\u0026#39;s not necessarily a bad thing for general social media marketing, it may not also be a great thing for youth ministry, social media marketing, because those are not the people that you\u0026#39;re trying to reach anymore. And so, uh, on Instagram, you probably have some sort of an older audience as a result of just like the history of it and the way in which we\u0026#39;ve done things. So even in a church I went to, we went and we just did a follower and following like audit, and we just, anyone we didn\u0026#39;t know we took out because if, if we don\u0026#39;t know \u0026#39;em, and we\u0026#39;ve been there for a few years, like obviously it\u0026#39;s time to, to sort of cut ties with this relationship here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:59):\u003cbr\u003e\nAnd we\u0026#39;re not trying to be jerks, we\u0026#39;re not trying to cut people off, but, uh, that was not our target that we were like going towards, you know? And so if you go to a business account and Instagram and you look at the analytics and it\u0026#39;s all skews older, like that\u0026#39;s as a youth pastor, you\u0026#39;re like, that\u0026#39;s not, that\u0026#39;s not what you\u0026#39;re trying to do. That\u0026#39;s not who you\u0026#39;re trying to reach. You can still minister to those people and, and you should, but you just kind of gotta know that there\u0026#39;s going to be legacy users on Instagram. You just gotta figure out what you wanna do and what your personal philosophy to managing that is. The other piece of Instagram that you need to know is that it started out as a photo sharing app, and then it stole stories from Snapchat, and then it stole reels from TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:37):\u003cbr\u003e\nAnd so honestly, right now on Instagram, there are three very distinct different experiences for Instagram users. There\u0026#39;s the feed and there\u0026#39;s stories and there\u0026#39;s reels. And so for me, because, uh, short form vertical video content is king right now, I am able to just do all of my focus on reels and use reels to share stuff to the feed and use reels to share stuff out to stories. And so by using reels, I\u0026#39;m able to kill literally three birds with one stone. But if you don\u0026#39;t know that and you don\u0026#39;t have some sort of like thought through strategy, Instagram can eat your lunch because it is busy and there\u0026#39;s a lot going on there on Instagram. Now, let\u0026#39;s dive into the third and final versus TikTok versus Instagram versus YouTube. Let\u0026#39;s check it out. YouTube, according to a 2022 study, we looked at it earlier, 95% of teenagers are using YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:34):\u003cbr\u003e\n95%, nine and a half out of 10 people in your demographic that you\u0026#39;re trying to reach are using YouTube. Now, not all YouTube users are built the same, right? Some are on there as adults, right, to like repair their faucet. Others like my kids, they\u0026#39;re on there to watch Roblox and they\u0026#39;re on there to watch Rainbow Friends and people get killed by these scary monster things. Teenagers are on there for a probably, uh, a hybrid of those two reasons, along with answers to specific questions along with entertainment, along with watching Mr. Beast videos, like whatever the case might be. Teenagers are on there for a variety of reasons. \u0026#39;cause YouTube has a variety of content. I mean, for crying out loud, this video right now is on YouTube, but 95% of teenagers use it. In addition, it is the second largest search engine in the world powered by the first largest search engine in the world. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:26):\u003cbr\u003e\nSo it is a great place to be discovered and to be found. And when people are going to YouTube, they\u0026#39;re often asking specific questions, right? Like the other day, I got onto YouTube and I was asking how to fix smoke coming out of my lawnmower. Very specific question. So I want you to reverse engineer, and I want you to kinda retrofit that idea into your ministry as a youth pastor. What are some of the specific questions that teenagers are asking you in day to day? Why does a loving God send good people to hell? If we\u0026#39;re always forgiven for our sins, then why do we need to obey him? Now, what\u0026#39;s the purpose of obedience? Does God need you or require you to vote Republican? Right? Whatever the the questions are that you are fielding as a youth pastor, think about it. You have an opportunity on YouTube to go on there and answer very specific questions that your kids are asking. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:21):\u003cbr\u003e\nAnd furthermore, it is the second largest search engine in the world. So take those specific questions and help give them some specific answers. During C O V I D I moved to a church, started a church the very first day of C O V I, and then I got immediately locked down. And so I was working out on my master bedroom with boxes all around me trying to figure out how to be a youth pastor in this brand new context. And I, quite frankly, I did not have enough to do. During that time. I kept asking my boss, what more do you want from me? What more do you want from me? And he was like, just keep doing what you\u0026#39;re doing. And I wasn\u0026#39;t doing much. But so what I did with my time, even as I was at home, is I taught myself Adobe after effects. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:03):\u003cbr\u003e\nI taught myself how to do it step by step, key frame by key frame agonizingly, and I was building things completely from scratch. And then once we broke free from the pandemic, I found out that all the creative people at my church were using a thing called motion array. I\u0026#39;ll link that down below in the show notes if that\u0026#39;s something that you wanna check out. It\u0026#39;s an amazing tool for After Effects Premier Pro, uh, stock footage, stock audio. But guess what? I could take a motion or a template and I could very easily use After Effects because I now had an ability and a skill set that I didn\u0026#39;t have before. I completely used YouTube to teach myself a brand new skill. Speaking of which, if you are interested in our completely free Adobe Premier Pro, uh, effects and plugins, they\u0026#39;re easy bounce ins and bounce outs and rotates in and rotates out and drop in from the top and drop in from the bottom, and a smooth effect and a bounce effect, then I wanna encourage you to go to the link down below, order the link in the show notes and grab that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:01):\u003cbr\u003e\nIf you\u0026#39;re a video editor, if you use Adobe Premier Pro, this is my number one go-to tool. And I would love to encourage you, if you\u0026#39;re watching on YouTube, you\u0026#39;re seeing some of the effects right now, I would like to encourage you to download that and use it in your ministry if this is something that you are doing as a video editor. So now let\u0026#39;s dive in to the conclusion, TikTok versus Instagram versus YouTube. Finally, the verdict. Here we go. Let\u0026#39;s look at it. So the verdict, TikTok versus Instagram versus YouTube. What is it? If you asked me if I were to rank them in importance, here\u0026#39;s how I would rank them as a youth pastor in 2023. In order of importance, in order of usage, in order of opportunity, I would rank them YouTube, TikTok, Instagram, in that order. Now, here\u0026#39;s the good news. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:46):\u003cbr\u003e\nI have a way for you to knock all three of them completely out of the park. And here\u0026#39;s why. Because of TikTok and them introducing the discovery algorithm, Instagram has adopted reels and YouTube has adopted shorts. And so by adopting one centralized strategy on your social media, i e short form vertical video-based content, I have a completely free ebook that I am giving away in the link to the show notes. And it\u0026#39;s called this, it\u0026#39;s called The One Month Done For You Posting Tool. And it will give you 40 different video ideas that you can film on your smartphone or on a camera and post with very little editing, uh, need or ability. You can do all of it from your smartphone. Uh, the, the good news is when you download that ebook, you\u0026#39;re also gonna get a link to our ha Have I Ruined My TikTok account? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:35):\u003cbr\u003e\nA Complete Guide to Posting a TikTok from Start to Finish all via your phone. And so both of those are going to be paired well together so that you, if you have no video editing ability, if I\u0026#39;m talking about Adobe Premier Pro plugins and you\u0026#39;re like, what in the world are you talking about? This is your way as a youth pastor with minimal, uh, experience, minimal, uh, know-how in any of these areas to completely revolutionize your social media experience. Because if you go all in on short form vertical video-based content, you can do fun stuff. You can do challenges and games with your students. You can get students on your social media and you can overhear, you can get, you can answer specific questions to big and specific problems. You can do recaps to your messages so that your messages don\u0026#39;t just happen on a Wednesday night and then die there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:21):\u003cbr\u003e\nYou can use a fully faceted, fully integrated social media posting thing. And I have all of that completely for you for free. All I need you to do is click that link and download that, um, and just start using it today. And I would love to know if you do and if you find it helpful, because I think that it\u0026#39;s an amazing resource and an amazing tool. So go grab that download, and if you actually wanna put that completely to the, to the fullest extent, if you wanna use that to the best of its abilities, then you need to go check out episode number 60, linked right here answering the question why every single youth ministry needs a strong digital presence. Because here\u0026#39;s the deal, we are here to make digital discipleship easy and we wanna encourage you to stay hybrid.\u003c/p\u003e","summary":"In this episode, join us as we delve into the exciting world of social media platforms and discover which one holds the key to maximizing your church's youth ministry outreach. We'll be breaking down the pros and cons of Instagram, TikTok, and YouTube, helping you navigate the digital landscape with confidence. Whether you're a youth pastor, a church leader, or simply interested in harnessing the power of social media for positive impact, this episode is tailor-made for you. Get ready to uncover the secrets of engagement, connection, and inspiration as we unveil the most effective platform to elevate your church's youth ministry to new heights.","date_published":"2023-09-07T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/78fdd28c-eafe-43dd-bd79-ed23ec90488a.mp3","mime_type":"audio/mpeg","size_in_bytes":28939706,"duration_in_seconds":1205}]},{"id":"f0c8cf7b-c6dd-492a-aabe-64e35d37a7b3","title":"Episode 060: 📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲","url":"https://www.hybridministry.xyz/060","content_text":"📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲\n\nIn this episode we'll give you a COMPLETELY FREE Done for you, reproducable month long social media posting tool and stratgey framework. Just copy and paste this month after month for a strong social media presence in your church's youth ministry! \nHit the link below!\n👇👇👇👇👇\n\n🆓FREEBIES\n📅 \"1 Month Done for You Social Media Posting Tool\"\nhttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\n\n😨 \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\n📹 \"Adobe Premiere Pro Presets for Animating Layers\"\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\n🛠️TOOLS\nSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\n//YOUTUBE STARTER KIT FOR UNDER $100\nhttps://www.hybridministry.xyz/articles/youtubestarterkit\n\nAUTO POD\nhttps://autopod.lemonsqueezy.com?aff=MX7Vv\n\nTRY REV.COM FOR TRANSCRIBING\nhttps://rev.pxf.io/R5nDOa\n\nRISE OF THE NONES\nhttps://amzn.to/44YyZlT\n\nIn a rapidly evolving digital landscape, it's crucial for every church to embrace the power of social media. Whether you're a small local congregation or a thriving mega-church, marketing the church effectively can help you connect with your community like never before. We'll be discussing tried-and-true marketing church strategies that include utilizing social media platforms to create a strong online presence. From crafting compelling content that resonates with your audience to developing a comprehensive church social media strategy, we've got you covered.\n\nLooking for innovative church social media ideas? Look no further! Our channel is your go-to resource for church social media management tips and tricks. We'll guide you through crafting a church social media policy that ensures your online presence aligns with your church's values and mission. With our insightful videos, you'll learn how to become a proficient church social media manager or even explore the option of bringing in a dedicated professional. Together, let's unlock the potential of social media for churches and take your ministry to new heights. 🌟\n\nDon't miss out on our game-changing advice for creating the best church social media strategy. We'll provide you with customizable church social media templates and actionable steps to execute a flawless plan. If you're wondering how to effectively use social media to extend church invites and foster engagement, we have the answers you need. Join us as we delve into real-life examples, including the social media strategy of renowned churches like Elevation Church. Prepare to elevate your church's online presence and witness the incredible impact it has on your youth ministry and congregation as a whole. Subscribe now and embark on your journey to a Strong Digital Presence for your church's youth ministry! 🎉🏛️\n\n📓SHOWNOTES\n//SHOWNOTES \u0026amp; TRANSCRIPTS\nhttp://www.hybridministry.xyz/060\n\n//NPR ARTICLE\nhttps://www.npr.org/2023/05/17/1175452002/church-closings-religious-affiliation#:~:text=Estimate%3A%20In%202019%2C%20the%20year,opened%20and%204%2C500%20churches%20closed.\n\n//YOUTUBE STARTER KIT EPISODE\nhttps://www.hybridministry.xyz/033\n\n//FINDINGS FROM BARNA E-BOOK\nhttps://www.hybridministry.xyz/006\n\n//SIX FINDINGS FOR THE HYBRID CHURCH EXPERIENCE\nhttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\n\n//PEW RESEARCH ARTICLE:\nhttps://www.pewresearch.org/religion/religious-landscape-study/attendance-at-religious-services/\n\n📱NICK'S SOCIAL MEDIA RESOURCES\nSPIRITAL PRACTICES TIKTOKS\n•https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html\n\nINSTAGRAM TOOLS\n•https://www.downloadyouthministry.com/p/instagram-slider-engagement-tool-vol-1/social-media/instagram-8118.html\n•https://www.downloadyouthministry.com/p/instagram-stories-slider-tool---hot-takes-edition/social-media/instagram-8034.html\n\nALL RESOURCES\n•https://www.downloadyouthministry.com/featured-authors/nick-clason/?cgid=shop-nick-clason\u0026amp;q=nick+clason\u0026amp;start=18\u0026amp;sz=18\n\n👉 STAY CONNECTED\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\n🕰️TIMECODES\n00:00-02:19 Intro\n02:19-10:18 How can our church be more relevant for Gen Z \u0026amp; Gen Alpha?\n10:18-21:52 Why youth ministries need to post their messages to YouTube\n21:51-25:05 40 Done for You Social Media Posting Ideas\n25:05-26:50 Where to get all these resources?\n\n✍️TRANSCRIPT\nNick Clason (00:00):\n Well, hey, everybody. In this episode, we are going to answer this question why I believe every single youth ministry needs a strong social media presence. We're going to look at some trends, some statistics, and share with you why now is the time to double down, to engage and to make social media and a digital presence important in your church's student ministry. Well, everyone, if you and I have not had a chance to meet, my name is Nick Clason. I am an actual youth pastor in the D F W Dallas-Fort Worth area, host of the Hybrid Ministry Podcast. So welcome to that. Excited to have you with us. We are going to dive into some statistics and some, some trends and some quotes, and I got all kinds of fun stuff. If you are not already subscribed to our YouTube channel, hit that subscribe button, hit that notification button, hit that like button. \n\nNick Clason (00:57):\nAll those things help us get seen by other people who also need to hear this message about the importance of digital and student ministry in your church in 2023 and honestly, far beyond. So excited to have you with us. Hey, I also wanna let you know we got a couple of freebies. So link down below in the description in the show notes. If you're listening on a podcast, hit those up. We got your free ebook on how to create a complete TikTok from scratch. And in this episode, we are also going to, with that exact same link, we are going to drop another free done for you social media structure plan, um, 40 free videos, your social media plan. I'm gonna give it to you for you and for your youth ministry. Make it happen, download that ebook. Also, if you are a video editor and you use Adobe Premier Pro, we have some free presets for you so that you can use those Adobe Premier Pro presets in your editing. \n\nNick Clason (01:52):\nCompletely free, super easy to use, just want to encourage you to check those things out, uh, a like rating, subscribe, all those things. We are on TikTok, we are on Instagram. We are all the places. Hit the description, YouTube, hit the link in the show notes on a podcast. But without any further ado, let's hop in and let's dive in to the topic of why every youth ministry needs to have a strong social media presence. Let's go. So I was recently reading through, uh, the comment section of YouTube channel, and I saw this question and I thought it was fascinating, and I thought that it was worth exploring the question read like this, what elements can we bring into our service and our church, whether innovative or just a mood that increases our relevancy to Gen Z and Alpha? It may cost us discomfort, but we are willing to stretch. \n\nNick Clason (02:44):\nFirst of all, I love the notion here that we are willing to stretch understanding that the times that we are in with Generation Z and generation alpha, gen Z, um, most people are saying, uh, the old, the, the youngest of them are born 2010, uh, on up through young adulthood. Now they're in their twenties, mid twenties or so just now graduating college, just now getting started to, um, have a career. And in addition to all of that, joining your church force for the first time. And so if you're in youth ministry, gen Z is not in your youth ministry. Uh, maybe like your high school we would say is, is Generation Z, gen alpha, um, eighth grade, seventh grade or so, right in that range. Um, down on through, uh, having been born between, uh, 2010 and 2025. So some of them aren't even born all the way yet. \n\nNick Clason (03:35):\nThey're in the kids' ministry, but they're waving on up. So Z and alpha are so, so completely different. I wanna share just some, some kind of state of Gen z state of gen alpha statistics with you. But those things are gonna help us frame this conversation about why social media is so important for the next generation. A lot of churches have a social presence and it operates as their outreach arm, their evangelism, uh, branch of their ministry, so to speak. And I, I think that is a great tactic and a great tool, and if you're not doing that, you definitely should. However, that being said, I think there are also opportunities to, um, promote discipleship growth, theological and spiritual connection and commitment, not only with each other, but also just with connection to God's word. And so I want to dive into some of those things, but before we do that, let's look at who Gen Z and who Gen Alpha are, what we know about them, what some of our learnings are, and what we can kind of like take from that and how that's gonna help us frame this conversation. \n\nNick Clason (04:38):\nSo, uh, over here, before we dive into that though, over 4,000 churches close their door yearly, over 4,000 churches. This from npr.org. Um, and the estimate is this, in 2019, the year before the pandemic, before the pandemic, keep that in mind. So the pandemic was already, or, or was, or was going to be hard on people. This right here, right? Like this is pre pandemic, more Protestant churches closed than opened in the us. Um, 2014, 4,000 churches opened, and 3,700 churches closed 2019. Then that number started to shift and get a little bit more. And so churches are slowly becoming, um, starting to close at a rate greater than their opening. And you know that with that trend over time, that's going to make churches more and more obsolete, less and less relevant. Now, is that because Generation z generation alpha don't want to go to our church, perhaps, and there may be some things worth learning, but why? \n\nNick Clason (05:45):\nAnd where does social media play into this? I'm gonna give you that in a second. But first, 56% of Generation Z claim to be Christian. And you might think, oh, that's pretty good. That's encouraging. I thought that might be lower. I did. However, 25% of Gen Z claim to have no faith at all. James Emery White wrote a book called The Rise of the Nuns. And this is that trend right here being played out. This is the highest classification of no religion at all by any generation. Gen Z, millennials, Xers, boomers, all the things. Gen Z the highest at 25% claiming to actually have no faith whatsoever. Furthermore, the five biggest terms, when, when, uh, this is done by a study from Barna, the five biggest terms that Generation Z used to describe their faith were these five growing at 47%, open at 38%, curious at 35%, spiritual at 33%, and then exploring at 32%. \n\nNick Clason (06:48):\nAnd so what that tells me is that Gen Z, while they may have a classification, right, of not having religion, um, not claiming one at all, they are open and they are willing and they are curious. And so I think that pairs well and creates a really good kind of groundwork and ecosystem for us as student ministry leaders and personnel to, uh, continue to answer some of their questions. Here was where this gets fascinating, and I think personally where the rubber meets the road. In response to this statement, Barna said, Hey, the statement is this. The church does not answer my questions. 13% said that that statement was completely true. 13% said the church does not answer my questions 24%. That's somewhat true. So more true than not that the church doesn't answer their questions, um, 28%, somewhat not true. Uh, so, uh, it's getting a little bit better. \n\nNick Clason (07:46):\nAnd then 35% said that's, that's not true at all. Okay? What I wanna highlight and kind of pull out there is that 37%, almost four out of 10 people would say that the church doesn't really answer their questions yet. However, they would classify themselves as growing, open, curious, spiritual, and exploring. And so if there's an opportunity for the church to lean into a demographic that is curious, open exploring, um, asking questions, why would we not answer those questions? Well, I hear your rebuttal on the other end of the camera, right? Well, I, I am handling those, uh, questions I am asking and answering big questions through my teaching series, through my bible studies, through my devotionals, and that's great. However, pew Research recently said that 58% of evangelical protestant church attenders attend church get this at least one time a week, 58%. So that means out of your, uh, your a hundred percent membership, people who call your church your student ministry home, only six out of 10 are actually coming on a week to week basis to even hear that teaching. \n\nNick Clason (09:00):\nAlso, Warren Bird, on our last podcast, we, I, I shared some, some snippets from Warren Bird, uh, but Warren Bird says this, he says, people tend to over exaggerate when it comes to this question. When it comes to their church attendants. They overinflate the numbers, right? They want to look better perhaps than they actually are. And if 58% are actually attending at least one time a week, then there's this to keep in mind that there are still 40% who of their own admission and of their own classification are not hearing your weekly messages unless they're actually there because only 58% are attending at a week to week sort of clip. And so what should I do about that? You're asking, you're like, I am trying to answer their questions. They say they're open, they're spiritually engaging. This is where I think that all churches, especially all youth ministries, should be posting their weekly message content. \n\nNick Clason (09:55):\nAnd you should be doing so uploading to YouTube. Okay? Here's the thing. You probably already have a soundboard that you're using in your room, and if you do, in most cases, you're able to add a minimum capture the audio, and you can start uploading that to podcasts. But YouTube is king right now, and I wanna share with y'all why after this. So here's the reality. If you head back into the archives of any of my podcasts, YouTube videos, um, we talk a lot about YouTube, in fact, episode, um, 33 http://www.hybridministry.xyz/033, link in the description link in the show notes talks about how to start a YouTube channel completely with links to all the gigs that you're gonna need and how to do that directly off of your phone. It will help you upgrade your audios just ever so slightly. I am now using, I got a couple lights here. \n\nNick Clason (10:49):\nI got a camera that I'm recording off of. I'm also going to drop here in just a couple weeks, probably next week. Um, a a complete gear rundown of us after a year of YouTube upgrading our camera equipment. And I say a year, I look at my watch here, which actually gives me my date today as I record. This is July 31st. We officially launched our YouTube channel at the student ministry that I work in, in January 1st of this year because we, our church changed their name. And so I was holding the YouTube channel to launch along with the name change and all that stuff. We, so far this year on YouTube have posted well over, um, I think it's over 200 videos. Um, I'm trying to go to it right here on live, that auto channel player player, oh, 399 videos. I just uploaded a short this morning, uh, by this afternoon, I'll post my second short. \n\nNick Clason (11:42):\nWe'll be at video number 400 since January 1st of this year until now, July 31st. We are currently at 202 subscribers. Not crazy numbers, not anything that you wanna write home about necessarily. But if you had the opportunity to reach 200 additional people in your student ministry or in that 202, there are probably people who, well, I do know this. There are students who subscribe to our channel. There are parents who subscribe to our channel. Would you not want the opportunity to speak to those people? And that's the key, right? If Pew Research says only 58% of people are attending church once a week, then YouTube offers you an opportunity to share that message with them. But why YouTube? 3.48 billion people according to Hootsuite, roughly 45% of the world's population use social media. That's where they are millennials, which is not necessarily our target demographic. That's us as the youth pastors. \n\nNick Clason (12:39):\nHowever, this is a trend worth watching because millennials are setting the pace, I think for some of these younger generations. Millennials say that they prefer YouTube to traditional tv two to one. That's crazy to me. I don't, but that's how millennials are, are consuming it. And that's also how Gen Z and Gen Alpha are consuming it. I had a kid yesterday walk up to me and I was recording some videos for some of our social media stuff, and he's like, oh, I wanna do it. I wanna do it. Look, I have a YouTube channel. I have over a thousand subscribers, and I was low-key jealous of him. 'cause that's my goal right now is to get my channel up to a thousand subscribers. I was like, no, you don't. Let me see. And he showed me, and he is just doing like goofy Minecraft tutorials and stuff like that. \n\nNick Clason (13:17):\nHe has 1.1 K subscribers via his YouTube channel. It is bunkers. Uh, also check this out, 51% of YouTube users say that they visit YouTube, get this daily. So why should we be on YouTube for all of those reasons? So if you wanna know how to start your own YouTube channel as a church, as a student ministry, you definitely should hit up episode 0 3 3 link in the show notes for that, and we will help make that happen. Um, help you get the gear and all that type of stuff going. Now, here's the thing in our context, this is why I want you to hear this in our context. We are in a large auditorium space. We have a soundboard, but it's not retrofitted and it's not graded to livestream. Okay? Our big church auditorium is, but our main service is not. And so because I didn't, uh, we're gonna be delivering live messages and, um, I, I also wanna post to YouTube. \n\nNick Clason (14:09):\nI had to have a kind of like reconciling moment. What I decided was I was gonna do video. If you're watching our YouTube right now, it's just like this direct to camera. I'm talking directly into the camera with a scripted teaching video. We've got a teleprompter. It goes right in front of the camera here and it scrolls and you can watch it and you can read your notes and you can deliver a message with a YouTube hook that's hopefully engaging, um, with video, uh, lower thirds, uh, text that'll bounce in, bounce out sound effects. You can weave in other clips, B-roll, all that type of stuff. But it's made for YouTube. It's not just a camera perched in the back of the room, which is what most of us do for time reasons. And here's why that's important. In episode six of this podcast, me and my previous co-host, Matt Johnson, looked at some of the findings of the Future Church. \n\nNick Clason (15:00):\nUm, this was from Barna. They, they dropped an ebook a little over a year ago called Six Questions About the Future of the Hybrid Church Experience. We pulled out some stats, we chatted about it. I'll drop the link to that episode in the show notes. I'll also drop the link to the Barna ebook in the show notes if you wanna explore more about that. But I wanna 0.2 things out to you from that ebook. It says, 60%, 60% of those participating in church that offer an online service during the pandemic say that this is the only digital offering that the church makes, their live stream of their service. And furthermore, 63% of church adults believe that the church should use digital resources for the purposes of spiritual formation and disciple discipleship. 63% of churched adults, not Gen Z, not gen alpha, the church adults in this classification. \n\nNick Clason (15:55):\nSo this is millennials, this is Xers, this is even maybe some boomers giving us some of this data. Um, according to this ebook, they have a quote in there that says, churches, if if churches more than a building, can digital ministry be more than a sermon? And I would contend the answer to that is unequivocally yes. We're gonna dive into the nitty gritty, the tactical, and give you a free downloadable resource on how stick around for that. But before we do, I wanna drop one more eye-opening thing out of this ebook. It said, this faith, this is, uh, a stat I'll, I'll put the, um, graph on YouTube if you're following and watching there. Faith expression during the pandemic, the question was, do you use the internet? The percent answered yes. Um, there are three categories practicing Christians, church, adults, and dropouts. 66% of practicing Christians say that they use, uh, faith, uh, in the internet. \n\nNick Clason (16:48):\nThey use the internet for faith practices during the pandemic at 66%. Church adults at 56%. And dropouts, even those who've dropped out at 36% say that, um, as a faith supplement, 52% of practicing Christians, 42% church adults, and 30% of dropouts as a faith supplement. And then as a substitute for physical church, 50% of practicing Christians say that 46% of church adults say that. And 30% of dropouts would claim that. In addition, they broke that out, uh, with, uh, a deeper classification of church, gen Z Church, millennials, church Gen X, and church boomers, obviously, no surprise to you, gen Z was the highest of that. 67% as, um, for faith purposes, 56% as a faith supplement and as a substitute for physical church, uh, that was at 58%. So Gen Z, and mind you, this was old enough. So at least 18 years of age Gen Z. \n\nNick Clason (17:43):\nSo that's not counting kids in our youth ministry. And that's not counting Alpha, 'cause none of them were old enough to be pulled on survey. So if it's that high in churched adult Gen Z, how much more for the teenagers in your youth ministry? Uh, James Emery White has a quote out of his most recent book, hybrid Church, rethinking the Church in a post-digital age said the vision. This vision, talking about the metaverse, this vision led Zuckerberg, c e o of Facebook to change the name of its company to Meta. Zuckerberg described a grandiose vision of a metaverse as an even more immersive and embodied internet. When or where you're gonna be able to do almost anything that you can, uh, imagine, get together with friends and family, work, learn, play, shop, create as well, uh, as entirely new categories that don't even fit how we think about computers or phones today. \n\nNick Clason (18:37):\nIf you, uh, wanna reference point, think of the movie Avatar. The Metaverse would be a shared social space where avatars represent users, a world that avatars interact and inhabit. And in that metaverse, you could own virtual property just as you would physical property or even create, uh, your, even create your own virtual property. Not to mention, you can buy and sell property. The last step in achieving all this would be a full three D telepresence v uh, via VR or AR glasses. Hubo technology is a technology company that manages hybrid and virtual events, predict that soon events will be, um, less about chronology and speakers and more about exploration and interaction. That quote right there is worth weight in gold. Um, I, and I'm just kind of picking it up 'cause I read this at 1:00 AM last night, the end of a standard webinar is coming near and being replaced with live streaming VR entertainment and Oculus Rift parties. \n\nNick Clason (19:34):\nWhat Emory White says is this, and this is what made me pull this quote out. Needless to say, the internet is not gonna be flat for too much longer. And why do we want to do this for Gen Z and Gen Alpha? This is the internet that they are going to be ushering in and growing up in. They're spending time on the internet, on their phones. And while there are, uh, digital hygiene things that we as youth pastors need to model and teach our students to do, I think gone are the days of just, Hey, no phones. Like, yeah, that's easier. And we all know that like reducing our technology use helps us. However, you got a new kid walking into your student ministry, are you really gonna take his phone and lock it up in a locker and tell 'em you can't have it until the end? \n\nNick Clason (20:18):\nIs he coming back after his first week of visiting your church? Probably not. But if you help teach students, Hey, here's technology, here's resources. Here's a way that you can grow in your faith beyond the walls of this sermon and service while I'm up here trying to answer your questions, but give you more to study with because this is what I was studying this week as I was preparing this content. And here's something for you. Here's a P D F, here's a checklist, here's a devotional, here's a prayer guide, whatever the case might that's gonna help students grow in their faith. And all of that can exist and live on your digital platforms. In particular YouTube. But wait, I'm so busy, but wait, I don't have time. I'm already preparing messages. I'm sitting in meetings. I'm running C c b or I'm running church data management reports. \n\nNick Clason (21:05):\nI don't have an admin. I used to have an admin. I might get an admin. I'm probably never gonna have an admin. And I'm stacking chairs and I'm repainting the youth room and I'm patching the wall from the kid whose butt fell through the thing. I get it. I'm there. I'm a youth pastor being in youth mystery 12 and a half years. Here's why this, uh, this is why we are dropping this resource. So we are going to be giving you all the month long social media posting tool done for you and your youth ministry free ebook link in the show notes. When you download that, you're gonna get a link to two eBooks, my TikTok from scratch, and now this month long youth ministry social media thing. Let's dive into what is actually going to be in that. Let's go. So we will detail this a little bit more in the ebook, but essentially I'm giving you a basically 40 ideas that you can post, uh, five days a week. \n\nNick Clason (22:01):\nSo there's seven days in a week. I recommend that you take two off just to practice Sabbath and, uh, not working whatever your two days off that you want to be. So for example, I post Sunday, Monday, Tuesday, Wednesday, and Thursday. I don't work on Fridays in the office or Saturday. So I don't post either of those days. And each of those days I post two tos. I recently talked a couple episodes back about how we went from three down to two, and then I'm gonna give you three or I'm, I'm sorry. I'm gonna give you, uh, a video thing to post every single day. So for me, my Sunday, I post the message hook from our teaching video that we do, we we capture it like this, then I clip it out and make it vertical. And I post a game on Monday. I'll do Meme Monday, and then I'll post some sort of spiritual practice video, either a talking head or pre uh, existing resource. \n\nNick Clason (22:50):\nI have some resources in the show notes on Download youth ministry that you can ahead and grab if you want. Um, on uh, Tuesday I'll post a message clip, and then I'll do some sort of game or fun thing, uh, Wednesday, another spiritual practice video, and then a recap of our Wednesday night youth ministry, just some B roll and some audio that I did the sync auto sync on TikTok around cap cut. And then finally the third message clip, and then another game or activity. And so here's what I'm gonna do. I'm gonna help teach you how to clip those messages. Um, I want to, I wanna let you know about a, a resource. I'm gonna include the link in the show notes called Auto Pod. It is taking my long form sequence in Adobe Premier Pro and shrinking it and making it vertical. That's something that you can use and that's helpful, uh, to you if you are a, a video editor in that way. \n\nNick Clason (23:38):\nIf not, just clip it in on your phone using cap cut and, uh, you cap cut's a super powerful tool you can use. Um, and then, uh, and then also I'm gonna give you about 10 to 15 different game ideas or activity type ideas that we've done in our youth ministry. You can check it out, link to, um, you can check out our student ministry link in the description, cross Creek Student Ministry, social, go to our shorts, watch just some of the goofy stuff that we do. But I'm gonna give you ideas on how you can repurpose like d y m type games or other fun things like that and use it on camera or, or one thing I did yesterday was I, uh, me and a student took the camera around and he asked people, Hey, we're going back to school soon. What do these back to school? \n\nNick Clason (24:22):\nEmoji phrases mean? He'd show them a picture on the phone and then they would try to guess, um, and to like incentivize them to actually choose to be on camera. We'd give 'em a fruit snack if they said yes, and then I captured it, and then I'm gonna go edit it and post, um, and have the, uh, emojis pop in. But if you don't wanna do all that right, you can just video it and just do like a quick picture and picture overlay of the emoji phrase. So there's all kinds of ideas, but all of that is going to be done for you. 40 ideas, replicatable, reproducible, the same framework, but also different videos every single week on your social media because vertical short form video is still king, bro, I missed all that. Great. We offer free transcripts for every single episode at our, uh, podcast page, hybridministry.xyz. \n\nNick Clason (25:14):\nThis is episode 0 6 0. So you can go there, pick up the free transcript, also link in the show notes for free editing presets for my TikTok video and now my, um, month long social posting tool done for you for youth ministries. Check that out. And hey, listen, if you're not in youth ministry, grab it and adapt it to your church. Because here's the thing, you don't have to just be silly and goofy in youth ministry churches wanna see their pastors having fun as well. So, uh, hope that you guys found this episode helpful. Hey, if you did, would you do me a favor and just share it? I would be forever grateful if you shared it, if you liked it, if you rated it, if you reviewed it, if you dropped a comment so I could engage with you in the comments. So pumped to be here walking through this with you. \n\nNick Clason (25:56):\nListen, I'm in the trenches just like you. If you're in youth ministry, if you're in church communications, if you're a social media manager for a church or business, I'm right there with you. I'm doing this podcast in my free time early morning before everyone else gets into work. And then I'm gonna turn around. I'm gonna start working right after this because I'm doing it with you. And so I want to be along on this journey with you. Make sure you follow us on TikTok, subscribe on YouTube, hit me up on Instagram. And until next time, and as always, we are making digital discipleship easy and accessible. Don't forget to stay hybrid.","content_html":"\u003cp\u003e📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲\u003c/p\u003e\n\n\u003cp\u003eIn this episode we\u0026#39;ll give you a COMPLETELY FREE Done for you, reproducable month long social media posting tool and stratgey framework. Just copy and paste this month after month for a strong social media presence in your church\u0026#39;s youth ministry! \u003cbr\u003e\nHit the link below!\u003cbr\u003e\n👇👇👇👇👇\u003c/p\u003e\n\n\u003cp\u003e🆓\u003cstrong\u003eFREEBIES\u003c/strong\u003e\u003cbr\u003e\n📅 \u0026quot;1 Month Done for You Social Media Posting Tool\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\" rel=\"nofollow\"\u003ehttps://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e😨 \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 \u0026quot;Adobe Premiere Pro Presets for Animating Layers\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🛠️\u003cstrong\u003eTOOLS\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e\u003cem\u003eSome of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products\u003c/em\u003e\u003c/em\u003e\u003cbr\u003e\n//YOUTUBE STARTER KIT FOR UNDER $100\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/youtubestarterkit\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/youtubestarterkit\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eAUTO POD\u003cbr\u003e\n\u003ca href=\"https://autopod.lemonsqueezy.com?aff=MX7Vv\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com?aff=MX7Vv\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTRY REV.COM FOR TRANSCRIBING\u003cbr\u003e\n\u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eRISE OF THE NONES\u003cbr\u003e\n\u003ca href=\"https://amzn.to/44YyZlT\" rel=\"nofollow\"\u003ehttps://amzn.to/44YyZlT\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eIn a rapidly evolving digital landscape, it\u0026#39;s crucial for every church to embrace the power of social media. Whether you\u0026#39;re a small local congregation or a thriving mega-church, marketing the church effectively can help you connect with your community like never before. We\u0026#39;ll be discussing tried-and-true marketing church strategies that include utilizing social media platforms to create a strong online presence. From crafting compelling content that resonates with your audience to developing a comprehensive church social media strategy, we\u0026#39;ve got you covered.\u003c/p\u003e\n\n\u003cp\u003eLooking for innovative church social media ideas? Look no further! Our channel is your go-to resource for church social media management tips and tricks. We\u0026#39;ll guide you through crafting a church social media policy that ensures your online presence aligns with your church\u0026#39;s values and mission. With our insightful videos, you\u0026#39;ll learn how to become a proficient church social media manager or even explore the option of bringing in a dedicated professional. Together, let\u0026#39;s unlock the potential of social media for churches and take your ministry to new heights. 🌟\u003c/p\u003e\n\n\u003cp\u003eDon\u0026#39;t miss out on our game-changing advice for creating the best church social media strategy. We\u0026#39;ll provide you with customizable church social media templates and actionable steps to execute a flawless plan. If you\u0026#39;re wondering how to effectively use social media to extend church invites and foster engagement, we have the answers you need. Join us as we delve into real-life examples, including the social media strategy of renowned churches like Elevation Church. Prepare to elevate your church\u0026#39;s online presence and witness the incredible impact it has on your youth ministry and congregation as a whole. Subscribe now and embark on your journey to a Strong Digital Presence for your church\u0026#39;s youth ministry! 🎉🏛️\u003c/p\u003e\n\n\u003cp\u003e📓\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//SHOWNOTES \u0026amp; TRANSCRIPTS\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/060\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/060\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//NPR ARTICLE\u003cbr\u003e\n\u003ca href=\"https://www.npr.org/2023/05/17/1175452002/church-closings-religious-affiliation#:%7E:text=Estimate%3A%20In%202019%2C%20the%20year,opened%20and%204%2C500%20churches%20closed\" rel=\"nofollow\"\u003ehttps://www.npr.org/2023/05/17/1175452002/church-closings-religious-affiliation#:~:text=Estimate%3A%20In%202019%2C%20the%20year,opened%20and%204%2C500%20churches%20closed\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e//YOUTUBE STARTER KIT EPISODE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/033\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/033\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//FINDINGS FROM BARNA E-BOOK\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/006\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/006\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//SIX FINDINGS FOR THE HYBRID CHURCH EXPERIENCE\u003cbr\u003e\n\u003ca href=\"https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\" rel=\"nofollow\"\u003ehttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//PEW RESEARCH ARTICLE:\u003cbr\u003e\n\u003ca href=\"https://www.pewresearch.org/religion/religious-landscape-study/attendance-at-religious-services/\" rel=\"nofollow\"\u003ehttps://www.pewresearch.org/religion/religious-landscape-study/attendance-at-religious-services/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📱\u003cstrong\u003eNICK\u0026#39;S SOCIAL MEDIA RESOURCES\u003c/strong\u003e\u003cbr\u003e\nSPIRITAL PRACTICES TIKTOKS\u003cbr\u003e\n•\u003ca href=\"https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eINSTAGRAM TOOLS\u003cbr\u003e\n•\u003ca href=\"https://www.downloadyouthministry.com/p/instagram-slider-engagement-tool-vol-1/social-media/instagram-8118.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/instagram-slider-engagement-tool-vol-1/social-media/instagram-8118.html\u003c/a\u003e\u003cbr\u003e\n•\u003ca href=\"https://www.downloadyouthministry.com/p/instagram-stories-slider-tool---hot-takes-edition/social-media/instagram-8034.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/instagram-stories-slider-tool---hot-takes-edition/social-media/instagram-8034.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eALL RESOURCES\u003cbr\u003e\n•\u003ca href=\"https://www.downloadyouthministry.com/featured-authors/nick-clason/?cgid=shop-nick-clason\u0026q=nick+clason\u0026start=18\u0026sz=18\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/featured-authors/nick-clason/?cgid=shop-nick-clason\u0026amp;q=nick+clason\u0026amp;start=18\u0026amp;sz=18\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e👉 \u003cstrong\u003eSTAY CONNECTED\u003c/strong\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🕰️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:19 Intro\u003cbr\u003e\n02:19-10:18 How can our church be more relevant for Gen Z \u0026amp; Gen Alpha?\u003cbr\u003e\n10:18-21:52 Why youth ministries need to post their messages to YouTube\u003cbr\u003e\n21:51-25:05 40 Done for You Social Media Posting Ideas\u003cbr\u003e\n25:05-26:50 Where to get all these resources?\u003c/p\u003e\n\n\u003cp\u003e✍️\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\n\u003csilence\u003e Well, hey, everybody. In this episode, we are going to answer this question why I believe every single youth ministry needs a strong social media presence. We\u0026#39;re going to look at some trends, some statistics, and share with you why now is the time to double down, to engage and to make social media and a digital presence important in your church\u0026#39;s student ministry. Well, everyone, if you and I have not had a chance to meet, my name is Nick Clason. I am an actual youth pastor in the D F W Dallas-Fort Worth area, host of the Hybrid Ministry Podcast. So welcome to that. Excited to have you with us. We are going to dive into some statistics and some, some trends and some quotes, and I got all kinds of fun stuff. If you are not already subscribed to our YouTube channel, hit that subscribe button, hit that notification button, hit that like button. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:57):\u003cbr\u003e\nAll those things help us get seen by other people who also need to hear this message about the importance of digital and student ministry in your church in 2023 and honestly, far beyond. So excited to have you with us. Hey, I also wanna let you know we got a couple of freebies. So link down below in the description in the show notes. If you\u0026#39;re listening on a podcast, hit those up. We got your free ebook on how to create a complete TikTok from scratch. And in this episode, we are also going to, with that exact same link, we are going to drop another free done for you social media structure plan, um, 40 free videos, your social media plan. I\u0026#39;m gonna give it to you for you and for your youth ministry. Make it happen, download that ebook. Also, if you are a video editor and you use Adobe Premier Pro, we have some free presets for you so that you can use those Adobe Premier Pro presets in your editing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:52):\u003cbr\u003e\nCompletely free, super easy to use, just want to encourage you to check those things out, uh, a like rating, subscribe, all those things. We are on TikTok, we are on Instagram. We are all the places. Hit the description, YouTube, hit the link in the show notes on a podcast. But without any further ado, let\u0026#39;s hop in and let\u0026#39;s dive in to the topic of why every youth ministry needs to have a strong social media presence. Let\u0026#39;s go. So I was recently reading through, uh, the comment section of YouTube channel, and I saw this question and I thought it was fascinating, and I thought that it was worth exploring the question read like this, what elements can we bring into our service and our church, whether innovative or just a mood that increases our relevancy to Gen Z and Alpha? It may cost us discomfort, but we are willing to stretch. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:44):\u003cbr\u003e\nFirst of all, I love the notion here that we are willing to stretch understanding that the times that we are in with Generation Z and generation alpha, gen Z, um, most people are saying, uh, the old, the, the youngest of them are born 2010, uh, on up through young adulthood. Now they\u0026#39;re in their twenties, mid twenties or so just now graduating college, just now getting started to, um, have a career. And in addition to all of that, joining your church force for the first time. And so if you\u0026#39;re in youth ministry, gen Z is not in your youth ministry. Uh, maybe like your high school we would say is, is Generation Z, gen alpha, um, eighth grade, seventh grade or so, right in that range. Um, down on through, uh, having been born between, uh, 2010 and 2025. So some of them aren\u0026#39;t even born all the way yet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:35):\u003cbr\u003e\nThey\u0026#39;re in the kids\u0026#39; ministry, but they\u0026#39;re waving on up. So Z and alpha are so, so completely different. I wanna share just some, some kind of state of Gen z state of gen alpha statistics with you. But those things are gonna help us frame this conversation about why social media is so important for the next generation. A lot of churches have a social presence and it operates as their outreach arm, their evangelism, uh, branch of their ministry, so to speak. And I, I think that is a great tactic and a great tool, and if you\u0026#39;re not doing that, you definitely should. However, that being said, I think there are also opportunities to, um, promote discipleship growth, theological and spiritual connection and commitment, not only with each other, but also just with connection to God\u0026#39;s word. And so I want to dive into some of those things, but before we do that, let\u0026#39;s look at who Gen Z and who Gen Alpha are, what we know about them, what some of our learnings are, and what we can kind of like take from that and how that\u0026#39;s gonna help us frame this conversation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:38):\u003cbr\u003e\nSo, uh, over here, before we dive into that though, over 4,000 churches close their door yearly, over 4,000 churches. This from npr.org. Um, and the estimate is this, in 2019, the year before the pandemic, before the pandemic, keep that in mind. So the pandemic was already, or, or was, or was going to be hard on people. This right here, right? Like this is pre pandemic, more Protestant churches closed than opened in the us. Um, 2014, 4,000 churches opened, and 3,700 churches closed 2019. Then that number started to shift and get a little bit more. And so churches are slowly becoming, um, starting to close at a rate greater than their opening. And you know that with that trend over time, that\u0026#39;s going to make churches more and more obsolete, less and less relevant. Now, is that because Generation z generation alpha don\u0026#39;t want to go to our church, perhaps, and there may be some things worth learning, but why? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:45):\u003cbr\u003e\nAnd where does social media play into this? I\u0026#39;m gonna give you that in a second. But first, 56% of Generation Z claim to be Christian. And you might think, oh, that\u0026#39;s pretty good. That\u0026#39;s encouraging. I thought that might be lower. I did. However, 25% of Gen Z claim to have no faith at all. James Emery White wrote a book called The Rise of the Nuns. And this is that trend right here being played out. This is the highest classification of no religion at all by any generation. Gen Z, millennials, Xers, boomers, all the things. Gen Z the highest at 25% claiming to actually have no faith whatsoever. Furthermore, the five biggest terms, when, when, uh, this is done by a study from Barna, the five biggest terms that Generation Z used to describe their faith were these five growing at 47%, open at 38%, curious at 35%, spiritual at 33%, and then exploring at 32%. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:48):\u003cbr\u003e\nAnd so what that tells me is that Gen Z, while they may have a classification, right, of not having religion, um, not claiming one at all, they are open and they are willing and they are curious. And so I think that pairs well and creates a really good kind of groundwork and ecosystem for us as student ministry leaders and personnel to, uh, continue to answer some of their questions. Here was where this gets fascinating, and I think personally where the rubber meets the road. In response to this statement, Barna said, Hey, the statement is this. The church does not answer my questions. 13% said that that statement was completely true. 13% said the church does not answer my questions 24%. That\u0026#39;s somewhat true. So more true than not that the church doesn\u0026#39;t answer their questions, um, 28%, somewhat not true. Uh, so, uh, it\u0026#39;s getting a little bit better. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:46):\u003cbr\u003e\nAnd then 35% said that\u0026#39;s, that\u0026#39;s not true at all. Okay? What I wanna highlight and kind of pull out there is that 37%, almost four out of 10 people would say that the church doesn\u0026#39;t really answer their questions yet. However, they would classify themselves as growing, open, curious, spiritual, and exploring. And so if there\u0026#39;s an opportunity for the church to lean into a demographic that is curious, open exploring, um, asking questions, why would we not answer those questions? Well, I hear your rebuttal on the other end of the camera, right? Well, I, I am handling those, uh, questions I am asking and answering big questions through my teaching series, through my bible studies, through my devotionals, and that\u0026#39;s great. However, pew Research recently said that 58% of evangelical protestant church attenders attend church get this at least one time a week, 58%. So that means out of your, uh, your a hundred percent membership, people who call your church your student ministry home, only six out of 10 are actually coming on a week to week basis to even hear that teaching. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:00):\u003cbr\u003e\nAlso, Warren Bird, on our last podcast, we, I, I shared some, some snippets from Warren Bird, uh, but Warren Bird says this, he says, people tend to over exaggerate when it comes to this question. When it comes to their church attendants. They overinflate the numbers, right? They want to look better perhaps than they actually are. And if 58% are actually attending at least one time a week, then there\u0026#39;s this to keep in mind that there are still 40% who of their own admission and of their own classification are not hearing your weekly messages unless they\u0026#39;re actually there because only 58% are attending at a week to week sort of clip. And so what should I do about that? You\u0026#39;re asking, you\u0026#39;re like, I am trying to answer their questions. They say they\u0026#39;re open, they\u0026#39;re spiritually engaging. This is where I think that all churches, especially all youth ministries, should be posting their weekly message content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:55):\u003cbr\u003e\nAnd you should be doing so uploading to YouTube. Okay? Here\u0026#39;s the thing. You probably already have a soundboard that you\u0026#39;re using in your room, and if you do, in most cases, you\u0026#39;re able to add a minimum capture the audio, and you can start uploading that to podcasts. But YouTube is king right now, and I wanna share with y\u0026#39;all why after this. So here\u0026#39;s the reality. If you head back into the archives of any of my podcasts, YouTube videos, um, we talk a lot about YouTube, in fact, episode, um, 33 \u003ca href=\"http://www.hybridministry.xyz/033\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/033\u003c/a\u003e, link in the description link in the show notes talks about how to start a YouTube channel completely with links to all the gigs that you\u0026#39;re gonna need and how to do that directly off of your phone. It will help you upgrade your audios just ever so slightly. I am now using, I got a couple lights here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:49):\u003cbr\u003e\nI got a camera that I\u0026#39;m recording off of. I\u0026#39;m also going to drop here in just a couple weeks, probably next week. Um, a a complete gear rundown of us after a year of YouTube upgrading our camera equipment. And I say a year, I look at my watch here, which actually gives me my date today as I record. This is July 31st. We officially launched our YouTube channel at the student ministry that I work in, in January 1st of this year because we, our church changed their name. And so I was holding the YouTube channel to launch along with the name change and all that stuff. We, so far this year on YouTube have posted well over, um, I think it\u0026#39;s over 200 videos. Um, I\u0026#39;m trying to go to it right here on live, that auto channel player player, oh, 399 videos. I just uploaded a short this morning, uh, by this afternoon, I\u0026#39;ll post my second short. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:42):\u003cbr\u003e\nWe\u0026#39;ll be at video number 400 since January 1st of this year until now, July 31st. We are currently at 202 subscribers. Not crazy numbers, not anything that you wanna write home about necessarily. But if you had the opportunity to reach 200 additional people in your student ministry or in that 202, there are probably people who, well, I do know this. There are students who subscribe to our channel. There are parents who subscribe to our channel. Would you not want the opportunity to speak to those people? And that\u0026#39;s the key, right? If Pew Research says only 58% of people are attending church once a week, then YouTube offers you an opportunity to share that message with them. But why YouTube? 3.48 billion people according to Hootsuite, roughly 45% of the world\u0026#39;s population use social media. That\u0026#39;s where they are millennials, which is not necessarily our target demographic. That\u0026#39;s us as the youth pastors. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:39):\u003cbr\u003e\nHowever, this is a trend worth watching because millennials are setting the pace, I think for some of these younger generations. Millennials say that they prefer YouTube to traditional tv two to one. That\u0026#39;s crazy to me. I don\u0026#39;t, but that\u0026#39;s how millennials are, are consuming it. And that\u0026#39;s also how Gen Z and Gen Alpha are consuming it. I had a kid yesterday walk up to me and I was recording some videos for some of our social media stuff, and he\u0026#39;s like, oh, I wanna do it. I wanna do it. Look, I have a YouTube channel. I have over a thousand subscribers, and I was low-key jealous of him. \u0026#39;cause that\u0026#39;s my goal right now is to get my channel up to a thousand subscribers. I was like, no, you don\u0026#39;t. Let me see. And he showed me, and he is just doing like goofy Minecraft tutorials and stuff like that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:17):\u003cbr\u003e\nHe has 1.1 K subscribers via his YouTube channel. It is bunkers. Uh, also check this out, 51% of YouTube users say that they visit YouTube, get this daily. So why should we be on YouTube for all of those reasons? So if you wanna know how to start your own YouTube channel as a church, as a student ministry, you definitely should hit up episode 0 3 3 link in the show notes for that, and we will help make that happen. Um, help you get the gear and all that type of stuff going. Now, here\u0026#39;s the thing in our context, this is why I want you to hear this in our context. We are in a large auditorium space. We have a soundboard, but it\u0026#39;s not retrofitted and it\u0026#39;s not graded to livestream. Okay? Our big church auditorium is, but our main service is not. And so because I didn\u0026#39;t, uh, we\u0026#39;re gonna be delivering live messages and, um, I, I also wanna post to YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:09):\u003cbr\u003e\nI had to have a kind of like reconciling moment. What I decided was I was gonna do video. If you\u0026#39;re watching our YouTube right now, it\u0026#39;s just like this direct to camera. I\u0026#39;m talking directly into the camera with a scripted teaching video. We\u0026#39;ve got a teleprompter. It goes right in front of the camera here and it scrolls and you can watch it and you can read your notes and you can deliver a message with a YouTube hook that\u0026#39;s hopefully engaging, um, with video, uh, lower thirds, uh, text that\u0026#39;ll bounce in, bounce out sound effects. You can weave in other clips, B-roll, all that type of stuff. But it\u0026#39;s made for YouTube. It\u0026#39;s not just a camera perched in the back of the room, which is what most of us do for time reasons. And here\u0026#39;s why that\u0026#39;s important. In episode six of this podcast, me and my previous co-host, Matt Johnson, looked at some of the findings of the Future Church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:00):\u003cbr\u003e\nUm, this was from Barna. They, they dropped an ebook a little over a year ago called Six Questions About the Future of the Hybrid Church Experience. We pulled out some stats, we chatted about it. I\u0026#39;ll drop the link to that episode in the show notes. I\u0026#39;ll also drop the link to the Barna ebook in the show notes if you wanna explore more about that. But I wanna 0.2 things out to you from that ebook. It says, 60%, 60% of those participating in church that offer an online service during the pandemic say that this is the only digital offering that the church makes, their live stream of their service. And furthermore, 63% of church adults believe that the church should use digital resources for the purposes of spiritual formation and disciple discipleship. 63% of churched adults, not Gen Z, not gen alpha, the church adults in this classification. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:55):\u003cbr\u003e\nSo this is millennials, this is Xers, this is even maybe some boomers giving us some of this data. Um, according to this ebook, they have a quote in there that says, churches, if if churches more than a building, can digital ministry be more than a sermon? And I would contend the answer to that is unequivocally yes. We\u0026#39;re gonna dive into the nitty gritty, the tactical, and give you a free downloadable resource on how stick around for that. But before we do, I wanna drop one more eye-opening thing out of this ebook. It said, this faith, this is, uh, a stat I\u0026#39;ll, I\u0026#39;ll put the, um, graph on YouTube if you\u0026#39;re following and watching there. Faith expression during the pandemic, the question was, do you use the internet? The percent answered yes. Um, there are three categories practicing Christians, church, adults, and dropouts. 66% of practicing Christians say that they use, uh, faith, uh, in the internet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:48):\u003cbr\u003e\nThey use the internet for faith practices during the pandemic at 66%. Church adults at 56%. And dropouts, even those who\u0026#39;ve dropped out at 36% say that, um, as a faith supplement, 52% of practicing Christians, 42% church adults, and 30% of dropouts as a faith supplement. And then as a substitute for physical church, 50% of practicing Christians say that 46% of church adults say that. And 30% of dropouts would claim that. In addition, they broke that out, uh, with, uh, a deeper classification of church, gen Z Church, millennials, church Gen X, and church boomers, obviously, no surprise to you, gen Z was the highest of that. 67% as, um, for faith purposes, 56% as a faith supplement and as a substitute for physical church, uh, that was at 58%. So Gen Z, and mind you, this was old enough. So at least 18 years of age Gen Z. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:43):\u003cbr\u003e\nSo that\u0026#39;s not counting kids in our youth ministry. And that\u0026#39;s not counting Alpha, \u0026#39;cause none of them were old enough to be pulled on survey. So if it\u0026#39;s that high in churched adult Gen Z, how much more for the teenagers in your youth ministry? Uh, James Emery White has a quote out of his most recent book, hybrid Church, rethinking the Church in a post-digital age said the vision. This vision, talking about the metaverse, this vision led Zuckerberg, c e o of Facebook to change the name of its company to Meta. Zuckerberg described a grandiose vision of a metaverse as an even more immersive and embodied internet. When or where you\u0026#39;re gonna be able to do almost anything that you can, uh, imagine, get together with friends and family, work, learn, play, shop, create as well, uh, as entirely new categories that don\u0026#39;t even fit how we think about computers or phones today. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:37):\u003cbr\u003e\nIf you, uh, wanna reference point, think of the movie Avatar. The Metaverse would be a shared social space where avatars represent users, a world that avatars interact and inhabit. And in that metaverse, you could own virtual property just as you would physical property or even create, uh, your, even create your own virtual property. Not to mention, you can buy and sell property. The last step in achieving all this would be a full three D telepresence v uh, via VR or AR glasses. Hubo technology is a technology company that manages hybrid and virtual events, predict that soon events will be, um, less about chronology and speakers and more about exploration and interaction. That quote right there is worth weight in gold. Um, I, and I\u0026#39;m just kind of picking it up \u0026#39;cause I read this at 1:00 AM last night, the end of a standard webinar is coming near and being replaced with live streaming VR entertainment and Oculus Rift parties. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:34):\u003cbr\u003e\nWhat Emory White says is this, and this is what made me pull this quote out. Needless to say, the internet is not gonna be flat for too much longer. And why do we want to do this for Gen Z and Gen Alpha? This is the internet that they are going to be ushering in and growing up in. They\u0026#39;re spending time on the internet, on their phones. And while there are, uh, digital hygiene things that we as youth pastors need to model and teach our students to do, I think gone are the days of just, Hey, no phones. Like, yeah, that\u0026#39;s easier. And we all know that like reducing our technology use helps us. However, you got a new kid walking into your student ministry, are you really gonna take his phone and lock it up in a locker and tell \u0026#39;em you can\u0026#39;t have it until the end? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:18):\u003cbr\u003e\nIs he coming back after his first week of visiting your church? Probably not. But if you help teach students, Hey, here\u0026#39;s technology, here\u0026#39;s resources. Here\u0026#39;s a way that you can grow in your faith beyond the walls of this sermon and service while I\u0026#39;m up here trying to answer your questions, but give you more to study with because this is what I was studying this week as I was preparing this content. And here\u0026#39;s something for you. Here\u0026#39;s a P D F, here\u0026#39;s a checklist, here\u0026#39;s a devotional, here\u0026#39;s a prayer guide, whatever the case might that\u0026#39;s gonna help students grow in their faith. And all of that can exist and live on your digital platforms. In particular YouTube. But wait, I\u0026#39;m so busy, but wait, I don\u0026#39;t have time. I\u0026#39;m already preparing messages. I\u0026#39;m sitting in meetings. I\u0026#39;m running C c b or I\u0026#39;m running church data management reports. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:05):\u003cbr\u003e\nI don\u0026#39;t have an admin. I used to have an admin. I might get an admin. I\u0026#39;m probably never gonna have an admin. And I\u0026#39;m stacking chairs and I\u0026#39;m repainting the youth room and I\u0026#39;m patching the wall from the kid whose butt fell through the thing. I get it. I\u0026#39;m there. I\u0026#39;m a youth pastor being in youth mystery 12 and a half years. Here\u0026#39;s why this, uh, this is why we are dropping this resource. So we are going to be giving you all the month long social media posting tool done for you and your youth ministry free ebook link in the show notes. When you download that, you\u0026#39;re gonna get a link to two eBooks, my TikTok from scratch, and now this month long youth ministry social media thing. Let\u0026#39;s dive into what is actually going to be in that. Let\u0026#39;s go. So we will detail this a little bit more in the ebook, but essentially I\u0026#39;m giving you a basically 40 ideas that you can post, uh, five days a week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:01):\u003cbr\u003e\nSo there\u0026#39;s seven days in a week. I recommend that you take two off just to practice Sabbath and, uh, not working whatever your two days off that you want to be. So for example, I post Sunday, Monday, Tuesday, Wednesday, and Thursday. I don\u0026#39;t work on Fridays in the office or Saturday. So I don\u0026#39;t post either of those days. And each of those days I post two tos. I recently talked a couple episodes back about how we went from three down to two, and then I\u0026#39;m gonna give you three or I\u0026#39;m, I\u0026#39;m sorry. I\u0026#39;m gonna give you, uh, a video thing to post every single day. So for me, my Sunday, I post the message hook from our teaching video that we do, we we capture it like this, then I clip it out and make it vertical. And I post a game on Monday. I\u0026#39;ll do Meme Monday, and then I\u0026#39;ll post some sort of spiritual practice video, either a talking head or pre uh, existing resource. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:50):\u003cbr\u003e\nI have some resources in the show notes on Download youth ministry that you can ahead and grab if you want. Um, on uh, Tuesday I\u0026#39;ll post a message clip, and then I\u0026#39;ll do some sort of game or fun thing, uh, Wednesday, another spiritual practice video, and then a recap of our Wednesday night youth ministry, just some B roll and some audio that I did the sync auto sync on TikTok around cap cut. And then finally the third message clip, and then another game or activity. And so here\u0026#39;s what I\u0026#39;m gonna do. I\u0026#39;m gonna help teach you how to clip those messages. Um, I want to, I wanna let you know about a, a resource. I\u0026#39;m gonna include the link in the show notes called Auto Pod. It is taking my long form sequence in Adobe Premier Pro and shrinking it and making it vertical. That\u0026#39;s something that you can use and that\u0026#39;s helpful, uh, to you if you are a, a video editor in that way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:38):\u003cbr\u003e\nIf not, just clip it in on your phone using cap cut and, uh, you cap cut\u0026#39;s a super powerful tool you can use. Um, and then, uh, and then also I\u0026#39;m gonna give you about 10 to 15 different game ideas or activity type ideas that we\u0026#39;ve done in our youth ministry. You can check it out, link to, um, you can check out our student ministry link in the description, cross Creek Student Ministry, social, go to our shorts, watch just some of the goofy stuff that we do. But I\u0026#39;m gonna give you ideas on how you can repurpose like d y m type games or other fun things like that and use it on camera or, or one thing I did yesterday was I, uh, me and a student took the camera around and he asked people, Hey, we\u0026#39;re going back to school soon. What do these back to school? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:22):\u003cbr\u003e\nEmoji phrases mean? He\u0026#39;d show them a picture on the phone and then they would try to guess, um, and to like incentivize them to actually choose to be on camera. We\u0026#39;d give \u0026#39;em a fruit snack if they said yes, and then I captured it, and then I\u0026#39;m gonna go edit it and post, um, and have the, uh, emojis pop in. But if you don\u0026#39;t wanna do all that right, you can just video it and just do like a quick picture and picture overlay of the emoji phrase. So there\u0026#39;s all kinds of ideas, but all of that is going to be done for you. 40 ideas, replicatable, reproducible, the same framework, but also different videos every single week on your social media because vertical short form video is still king, bro, I missed all that. Great. We offer free transcripts for every single episode at our, uh, podcast page, hybridministry.xyz. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:14):\u003cbr\u003e\nThis is episode 0 6 0. So you can go there, pick up the free transcript, also link in the show notes for free editing presets for my TikTok video and now my, um, month long social posting tool done for you for youth ministries. Check that out. And hey, listen, if you\u0026#39;re not in youth ministry, grab it and adapt it to your church. Because here\u0026#39;s the thing, you don\u0026#39;t have to just be silly and goofy in youth ministry churches wanna see their pastors having fun as well. So, uh, hope that you guys found this episode helpful. Hey, if you did, would you do me a favor and just share it? I would be forever grateful if you shared it, if you liked it, if you rated it, if you reviewed it, if you dropped a comment so I could engage with you in the comments. So pumped to be here walking through this with you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:56):\u003cbr\u003e\nListen, I\u0026#39;m in the trenches just like you. If you\u0026#39;re in youth ministry, if you\u0026#39;re in church communications, if you\u0026#39;re a social media manager for a church or business, I\u0026#39;m right there with you. I\u0026#39;m doing this podcast in my free time early morning before everyone else gets into work. And then I\u0026#39;m gonna turn around. I\u0026#39;m gonna start working right after this because I\u0026#39;m doing it with you. And so I want to be along on this journey with you. Make sure you follow us on TikTok, subscribe on YouTube, hit me up on Instagram. And until next time, and as always, we are making digital discipleship easy and accessible. Don\u0026#39;t forget to stay hybrid.\u003c/p\u003e","summary":"📲 Why Every Youth Ministry Needs a Strong Social Media Presence 📲\r\nIn this episode we'll explore how your church can be more relevant in growing and reaching younger people, primarily Generation Z and Generation Alpha. Who is Gen Z? Who is Gen Alpha? And how are our churches uniquely positioned to reach them?","date_published":"2023-08-31T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/f0c8cf7b-c6dd-492a-aabe-64e35d37a7b3.mp3","mime_type":"audio/mpeg","size_in_bytes":38651271,"duration_in_seconds":1609}]},{"id":"ca3af512-f7a5-4221-aa19-cc44ab190aff","title":"Episode 059: 🎙️ Exploring the Future of the Hybrid Church with Warren Byrd 🌐","url":"https://www.hybridministry.xyz/059","content_text":"Welcome to the Hybrid Ministry Podcast! In this exciting episode, we dive deep into the realm of the future Hybrid Church for Churches and Youth Ministires! We'll take a look at a recent Carey Nieuwhof Leadership Podcast Episode and a inspect a snippet from what the visionary Warren Byrd had to say about Digital Minittry and Church Marketing in Disciplship and Evangelism.\n\n🔍 What's the Buzz About?\nIn this thought-provoking discussion, Carey Nieuwhof and Warren Byrd explore the dynamic landscape of the Hybrid Church model. They shed light on the cutting-edge trends and unveil the fascinating possibilities that await the Church in the digital age.\n\n🌐 Embracing the Digital Ministry\nDiscover how churches and youth ministries can harness the power of technology and digital platforms to expand their outreach. Unravel the secrets to effective digital ministry and explore innovative ways to leverage social media for church growth.\n\n💻 Marketing the Church for Impact\nJoin us as we explore successful church social media strategies that bridge the gap between the physical and digital worlds. Learn how your ministry can create a strong online presence, connect with your congregation, and engage with a broader audience.\n\n📲 Social Media: Friend or Foe?\nIn this candid discussion, Nick, your host unpack the potential pitfalls of social media in the church context while also highlighting its incredible power to have incredible outreach potential and foster community.\n\n🤝 The Jury is Still Out\nAs the Hybrid Church concept gains momentum, the discussion isn't complete without acknowledging the questions and uncertainties surrounding its implementation. Delve into the gray areas and explore where the future of the Hybrid Church is still unknown.\n\nWhether you're a seasoned pastor, a curious church member, or a tech-savvy youth pastor, this episode of the Hybrid Ministry Podcast promises to leave you inspired and equipped to embrace the future of the church in a digital world.\n\n🔔 Subscribe now and join us on this enlightening journey into the world of Hybrid Ministry! Don't miss out on any future episodes, packed with insightful conversations and actionable strategies for a thriving Hybrid Church.\n\n👉 Stay connected:\nYouTube: https://www.youtube.com/@clasonnick\nInstagram: https://www.instagram.com/hybridministry/\nTikTok: https://www.tiktok.com/@clasonnick\nWebsite: https://www.hybridministry.xyz\n\nSHOWNOTES\n📹 Watch Carey's Interview with Warren: https://youtu.be/u2zj9XPPxlI?t=4715\n🎧 Listen to Carey's Interview with Warren: https://careynieuwhof.com/episode574/\n\n📹 Hybrid Ministry on the Importance of the Church Website: https://www.youtube.com/watch?v=WxndpebNlbw\u0026amp;t=2s\n🎧 Hybrid Ministry on the Importance of the Church Website: https://www.hybridministry.xyz/040\n\n✍️ Transcripts Provided by Rev.com Try Rev.com for yourself: https://rev.pxf.io/R5nDOa\n\nTIMECODES\n00:00-02:14 Intro\n02:14-05:54 Warren Byrd on What's here to stay with Hybrid Ministry and where the jury is still out.\n05:54-10:53 Nick Responds to Warren's Take on the Future of Hybrid Ministry\n10:53-13:57 Hybrid \u0026amp; Digital work for Evangelism. Do they work for Discipleship?\n13:57-21:36  What aspects of Discipleship can be turned digital?\n21:36-23:15 Outro\n\nHybridMinistryPodcast #DigitalMinistry #SocialMediaChurch #HybridChurch #ChurchGrowth #ChurchSocialMedia #DigitalOutreach #FaithInnovation\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat is up everyone? Welcome back to another edition of the Hybrid Ministry Show. I am your host, Nick Clayson, excited to be with you. If you're watching on YouTube, you'll notice a little bit of a different setup. We did, um, some filming today. A two things. Number one, it's not air conditioned in here, so I'm gonna be super sweaty, so just roll with that. But b uh, got some new lights, got some new audio equipment. Um, one of these days I'm gonna do a step by step, like every single thing that we did, and I'll release it to you guys. Today's not that day, but because we're in here and because I was already set, I was like, I'm just gonna film in here. Typical day, filming day. Uh, normally I come in early and film and then get to work on like work stuff, but today I had to get all this stuff set up 'cause I didn't know how to use it. \n\nNick Clason (00:51):\nIt was brand new, literally just ordered it last week. Came in over the weekend, so I wanted to get it all set up. Uh, so kind of displaced my time, moved it around a little bit. All that to be said. In today's episode, I want to talk about a recent Carrie Nho leadership podcast. I'm a subscriber, love his show. Um, if you haven't ever gone on there, go check it out. But he did a recent, um, episode with Warren Bird and, um, another guy named JJ something or other. Um, I'll put the link in the show notes. You can check it out. But it, it was about, um, uh, church planting and like the future. And at about the one minute and 22, uh, one hour, 22 minute Mark Warren Bird dropped some absolute gold that had to do with what we are, uh, dealing with in this podcast. \n\nNick Clason (01:36):\nSo I want to have y'all, uh, take a listen to that and, uh, just share with you guys some of my thoughts with it. So, hey, hit the link in the show notes for all the things you need, your transcript, couple of freebies. We have motion graphics that you can get for Adobe Premiere Pro. And we also have the free ebook about, um, uploading and posting to TikTok all from your app. We're on Instagram. We're on YouTube, and we are on TikTok. So without any further ado, let's dive into this episode titled, um, why does hybrid ministry matter? What do we know is staying and where, where's the jury Still out? Let's go. So, like I said, uh, in the most recent Karen Newh, not most recent, uh, most recent one I listened to, Carrie Newh episode is out from a couple months ago. Warren Bird dropped a couple statements. I just want you to hear it directly from him, and then I will respond. So go ahead, take a listen. \n\nCarey Nieuwhof (02:30):\nWarren, any, uh, data or observations on church plants and technology? \n\nWarren Byrd (02:36):\nYeah. Uh, let's divide it into here to stay and the jury's still out. Okay. Uh, here to stay is people check out your church by its website. First used to be the parking lot was the first impression. The website, whatever size church you are, you're gonna check it out. Mm-hmm. , they're gonna ask two questions, fundamentally, are people like me there? And is this a a, is there a scary factor? Is there something that you know, is gonna weird me out too much? Um, also the newcomer, uh, connection. Now, it may not be their first week there, but scan the ur uh, the QR code. Um, tell us either your email or your phone or both, and that becomes a primary communication tool. I'm just amazed at, at especially the younger generation, so willing, uh, to give that up. But carrying it further hybrid stuff. \n\nWarren Byrd (03:29):\nLike my wife and I just finished a, a couple's marriage class in our church. We kicked it off in person. We ended it with a happily ever, ever, ever after party afterwards. But all the nights of the group were online. So this couple with five kids, you know, they, they finished the last kid in bed, they flopped down on the sofa, embraced each other, and were part of the class. They would never have gotten a sitter, uh, driven somewhere. And, and maybe one week, but not week after week after week. So the hybrid experience is here to stay. Now, where the jury is still out for churches, large and small is not the evangelism and the outreach. And jj, it's such a wonderful story of the California story. Those will happen in, and now due to the pandemic, the gospel's in every language accessible all around the world for people to hear, it's a brilliant strategy as the silver, one of the silver linings of the pandemic. \n\nWarren Byrd (04:23):\nBut, but is is it primarily a member equipping and evangelistic strategy, or is it also a discipleship strategy? Mm-hmm. , can discipleship also happen at the same level? Now granted, I can't hug. Yeah. I can't, you know, like, like good Friday for me. Yes. Good question. When I, I'm not that emotional, but every time I do one of those crosses where I nail the nails in, and that's me nailing the nails and cry, well, I can't do that online mm-hmm. , uh, but in person it just, it moves me. So there's certain in-person that that, is it better or is it not? And I was just last week with a bunch of executive pastors from megachurches of a particular denomination, and they're ambivalent. You know, they're still deciding what to do. Yeah. There are still, there are a few pioneers, uh, Kerry, you wrote the forward to, uh, Tim Lucas's, uh, liquid Church book, liquid church and liquid Church, uh, uh, 5,500 before the pandemic says, okay, we may reach thousands in person, but let's figure out how to seamlessly reach tens of thousands of people beyond that. And church plants are with, with whatever their capacity level, depending on their size, are likewise saying, can we have an online impact of discipleship even beyond the broadcasting? So jury's still out on a lot of things, but, uh, I'm excited about the possibilities. \n\nNick Clason (05:55):\nOkay, so we had a couple of things to say. The first is this, um, what's here to stay the church website, I'll drop a link in the show notes, but we had a all episode all about, um, church websites and how important, uh, your church website is just about like street to seat and all that stuff. Like people are still looking at and viewing websites. And if you have not yet put any effort or money into your website, go ahead and do that. And honestly, what I might recommend is I would get somebody who hasn't, who doesn't go to your church and put them on your website and ask them what's confusing, what's broken, what's missing, what's still needed, and all of that stuff will help point you in the right direction of somebody who is going to be an outsider and is going to be utilizing and using your church website. \n\nNick Clason (06:44):\nSo, uh, that's a great place to start. He also talks about, uh, next generations being willing to scan QR codes or fill out forms to give out necessary information that is marketing 1 0 1. And so if you can capture people's name and phone number and or email, you have just about everything you need to at least get started in nurturing their relationship. Oftentimes, churches want all of it all at once. Like, what's your name? What's your address? What's your email address, what's your phone number? What's your social security number? And it's like, they're not there yet, bro. Like, give them, like, trade your email address for a free mug or trade your email address for a donation to some sort of like missions agency or something like that. But you can't get it all. But churches just get greedy and frankly lazy because they're unwilling to massage the relationship. \n\nNick Clason (07:35):\nAnd I can hear you on the other end because I'm, I've been there, right? I'm like, ah, we need all that info and it'd be great. Yeah. If we did okay. However, like give people time to warm up to you. All right? A lot of times people use marketing, um, in church, we don't know. We don't talk and do a lot of like marketing type stuff, but, but a lot of times what needs to happen is we need to like date them first before we marry them. You know what I'm saying? And a lot of times in churches, we just, we want all the married information like, sign this birth certificate, sign up, you're a member now. Like, who, who, hold on. Like, I just was checking it out for one week. Um, but Warburg does say that there is much more willingness in the next generation to give out and, and distribute that type of information. \n\nNick Clason (08:20):\nAnd so use that to your advantage. Uh, the other thing you talked about was hybrid stuff. And this is really where I wanted to like zone in because he talked about a Zoom class for like a, a marriage class that they did. Um, that's I think where a lot of people's minds go when I say hybrid, and that's quite frankly one of my least favorite options. Um, I think it's a necessary evil and can be used strategically, but like when I say like hybrid, I don't just mean like zoom small groups. I can, um, I much more mean like showing up where people live their lives in Bible reading plans, in, um, group chats, in social media, in Facebook groups, like all type, all types of things like that. That's what I personally mean when I talk about hybrid. And so the same is true, um, with what he's talking about. \n\nNick Clason (09:12):\nLike, you can do those types of things, right? Like you can make those types of, um, classes or whatever via hybrid, via zoom, via whatever. But, um, that, that wouldn't be my only thing. I think podcasts are another amazing, uh, tool to be utilized. A lot of people, um, have the bandwidth desire and willingness to listen to super long form things. And so like if you're a pastor, you know, that like you cut a lot of things out of your sermon for sake of time and brevity and whatever the case might might be. Um, a podcast is a way to, to give more information that might still be helpful, informative, relevant, uh, that you don't have time to put in a sermon. And so, you know, like if you, again, if you've ever preached like, you know, that there are always things that you often have to cut. \n\nNick Clason (10:01):\nAnd so, um, podcasts are a great long form tool. They can also double and take place on, on YouTube. Okay? Um, and so I thought, I thought what he had to say there was, was fascinating and a lot of the stuff that I, um, have talked about on this podcast, church websites, connections, hybrid stuff, he, he hit all that. And so, you know, as a creative of this podcast, I was like, yes, you know, Warren Bird is like the Yoda of church data and like the, the just like landscape of church growth and trajectories and what's next and what's coming, like all that stuff. So if he says it, I'm, I'm pumped about it. Okay. What I think was interesting, um, and what I wanna talk about a little bit is when he talked about the jury still being out. So let's dive into that discussion a little bit deeper. \n\nNick Clason (10:54):\nAll right, so he said the jury is still out basically saying the digital and hybrid work for evangelism, but do they work for discipleship? Um, if you remember, he used a very tactical example of Good Friday and nailing the nail into a cross. And he's like, that's just so monumental and meaningful to me, and I agree with him. Um, but that is not the only way in which people experience hands-on tactical discipleship, especially newer and, and younger generations. They're much more inclined and willing to explore things through a digital lens, relationships through a digital lens, um, and lean more into like hybrid type of opportunities and options. And so, like at my church, like what Warren broke it down to is like reaching people and or evangelism, like bringing people into your church, which I would argue is necessarily evangelism. It's evangelism from an organizational standpoint. \n\nNick Clason (11:57):\nLike as a church organization, we have to be able, ready, willing to, to bring in guests. But like, is that really evangelism? I would argue evangelism is, you know, a a meaningful, a person taking a meaningful next step to Jesus, particularly one who doesn't classify themself as a Christian. And more often than not, that happens in a interpersonal one-on-one relationship. That's just how I would classify evangelism. Discipleship, I think is quite frankly the same thing. And, um, those evangelism and discipleship used to all be one word, right? It was just telling people about Jesus and then making people more like Jesus so that they would eventually go multiply themselves and their lives into other people's lives. But we, we drew a line at the moment of conversion and we switched evangelism, um, as people who don't have a relationship with Jesus. And discipleship is people who do have a relationship with Jesus, but that's not what Warren was talking about, right? \n\nNick Clason (12:55):\nBut he was talking about reaching people and then actually growing them into a mature follower of Christ. So, um, you probably have a definition of what a disciple is at your church. Every church in America probably has some definition of what a disciple is at their church. It all is derived in some way, shape or form. Probably off of the great commission at least I would argue that it should be, because that was Jesus's very deliberate specific commands for us to go make disciples of all nations. That being said, I have a definition, we have a definition in our church about discipleship. So I wanted to explain what that is and then break down those three different elements of a disciple and talk through some hybrid ideas. Again, I'm not vouching for or saying this is successful, not successful, whatever. I'm simply just saying, if you look at the definition of a disciple, these are ways in which digital ministry and hybrid ministry can be supplemented and or utilized to help bring about mature, um, a mature follower of Christ. \n\nNick Clason (13:54):\nSo let's talk about that on the other side. Okay? So like I said, my church classifies and breaks down disciple, uh, we call it a three D disciple. Um, I creative, whatever I get it, um, wasn't mine. So not taking any credit for it or flack for it, just it is what it is. If you're a church, medium marketing manager, if you're a church, if you're a youth pastor, like you probably inherited something like this unless you're the lead pastor that came up with it. In most cases, if we're on church staff, we are experiencing these things and now we just have to figure out how to carry out the vision of where we work. That's just the reality of, of being in a position like this. So we have, um, a disciple who's devoted, developing and deployed. Okay? So devoted is simply learning how to work with God. \n\nNick Clason (14:40):\nAnd I thought there are tons of hybrid options in that if we're trying to help teach someone how to walk with God, there is a, a really great interpersonal moment and element that can take place, especially if you have like a mentorship relationship. And quite frankly, you should, you should do that. You should be leaning into some sort of mentoring relationship, someone who's older than you, who's further along than you and can help take you to the next level. However, there are personal disciplines that I believe also need to take place. Bible reading, um, prayer, and I would argue, and I don't know that this is a widespread thought, but scripture memory and each of those three things, Bible reading, prayer, scripture, memory, I think there are ways in which you can lean into a digital option. Digital flashcards, digital fill in the blank. There's, there's an app I use, a bible memorization app I use for memorizing scripture, um, Bible reading and prayer, both in the YouVersion Bible app. \n\nNick Clason (15:37):\nThere are tools and like assets and parts and pieces within the YouVersion Bible app where I can read the Bible more robustly. I can read it with friends, I can do it in community, I can prayer, I can offer prayer requests. They have a daily like guided prayer moment. All those things I think are tools. And if your church has, has the money, has the way, the ability, the means, the resources to pull some of those things together and create an app or create resources, all the more power to you. If not, you can just point people towards some of these other resources, curate some of the good ones that help and have helped you grow in your faith and can help other people grow in their faith as they lean more into their devoted ness and their walk with God, right? Again, this is from my church's definition of a disciple, the second D. \n\nNick Clason (16:25):\nSo the first D is devoted, the second D is developing, so they're devoted to Christ to learn to walk with God. And then they're also growing, uh, talk about, uh, we, we use this phrase growing in the character and the competencies of Jesus. So more and more like Jesus as well as, um, doing more and more things like Jesus, one of the first, second or third John I can't remember, says, if you want to, um, follow Jesus, you need to learn to walk as he walked. That's the competencies part, right? Doing the same things, doing the things of Jesus. And so how can we help grow people to be more, um, have a better character, more like Jesus, um, and doing more of the things like Jesus. Um, I, I just actually shared in this exact seat with my students via video for a series coming up about a light bulb versus a laser. \n\nNick Clason (17:15):\nBoth of them are lights, but one is an intensified, focused and like very intentional light. And one is just illuminating the room. Both are light. One is one has incredible power. And I would say as you are developing into the character and into the competencies of Jesus, one of the ways to harness that is through relationships and through like direct accountability. Not just friendship, not just like small group, like surface level and maybe even a little deeper than surface level, but actual meaningful, like intentional relationships. Paul David Tripp has a, a quote where he says, you need to be intentionally ob protrusive in somebody's life. And that's what I mean by accountability. Can you accomplish that digitally? I don't think so. Um, there is an element of a one-on-one relationship, a need and need type of relationship. That being said, the accountability partner I have in my life lives 900 miles away from me. \n\nNick Clason (18:11):\nAnd we talk every single week, once a week, 6:00 AM every Monday morning. And it's a, an expected phone call that's not in person, quote unquote. It's, it is a life on life relationship, but it's done using the means of technology. That being said, we went to college together and grew up together and have raised our kids together at times. And so like, there was definitely a life on life moment that brought us closer together that then allowed us to use technology to continue on in the relationship as opposed to just simply abandoning it, which is what often happens when distance takes place. The third one is deployed, which is simply the idea of being sent out, right? Jesus sent out the 12, then he sent out the, um, 72, and then the 72 that they reached, he, he sent all those out as well. So we saw within Jesus' life, four generations of multiplication. \n\nNick Clason (19:01):\nHow can we deploy people using technology and hybrid? Again, the more like you hone this, I think, and if you have an actual nomenclature for it and strategy around it, you can build infrastructures, websites, apps, eBooks, like all kinds of things to give people regardless of where they are. And if you've sent people out overseas, you can still put resources in their hands to help them as they are reaching people, reaching their neighborhoods, reaching their coworkers, having some of these like conversations, these Jesus, these evangelism, these discipleship conversations. I think what Warren is saying is like, there's a life on life moment. An aspect, an element that takes place where people grow. And I agree with that. And he's saying, can digital replace it? And again, I've said this before, but I think if we try to just create, if we, if we say that a Sunday morning sermon is the only place that discipleship happens, and then by recording it and live streaming it, that's our like hybrid or like our digital option, then no, I don't think that that's actually helping people become more developed in their character and competency of Jesus more devoted to him, more able to multiply themselves and send other people out and all the, like, just from a sermon being online, probably not, but a more robust tool, more robust resources that are out there I think can, can help people, right? \n\nNick Clason (20:28):\nLike knowledge can be transferred from one person to another. An element of being devoted element of developing for sure things that are communicated clearly and concisely through that transfer of knowledge. I think those things can happen. Can life transformation happen in hybrid? I would say yes. I don't think it looks the way we think it looks, and I think it probably requires a pretty massive overhaul, um, to be able to do that. But I definitely think it's possible. And here's where the rub often happens. You have to have buy-in with the people who hold the money and write the checks and do those things to get some of those things up off the ground. Because without that, you're simply just like the social media guy trying to do all that through Instagram posts. And can it be done? I think so. Is it the most effective way? \n\nNick Clason (21:22):\nProbably not. Probably not. Um, and so that's how, that's how I would classify it and that's how I would answer and respond to Warren's question about hybrid ministry. Yes, but with some infrastructure and some overhauling for sure. Well, hey, thanks everyone for sticking around, uh, for the duration of this entire episode. I hope you found it helpful. Go listen, like, subscribe to the Kerry Newh episode, especially that part about Warren Bird. Go subscribe to us on YouTube. Give us a, like, all that stuff helps us get found, indexed and seen by the people, um, out there on YouTube that are asking some of these same questions like, is digital discipleship even a possibility in today's world? And, um, 'cause I think it is, and I think that's a meaningful message as we move forward, especially into the next and younger generations, um, of our church members and even those people who have not yet discovered our church. Hit the link in the show notes again for full transcripts of this episode and every other episode that we have over at hybridministry.xyz, grab the Adobe Premier Pro Transitions, grab the free ebook, go like us on Instagrams, follow us on TikTok, follow us on YouTube. And until next time, and as always, we're helping make digital discipleship easy. Stay Hybrid!","content_html":"\u003cp\u003eWelcome to the Hybrid Ministry Podcast! In this exciting episode, we dive deep into the realm of the future Hybrid Church for Churches and Youth Ministires! We\u0026#39;ll take a look at a recent Carey Nieuwhof Leadership Podcast Episode and a inspect a snippet from what the visionary Warren Byrd had to say about Digital Minittry and Church Marketing in Disciplship and Evangelism.\u003c/p\u003e\n\n\u003cp\u003e🔍 What\u0026#39;s the Buzz About?\u003cbr\u003e\nIn this thought-provoking discussion, Carey Nieuwhof and Warren Byrd explore the dynamic landscape of the Hybrid Church model. They shed light on the cutting-edge trends and unveil the fascinating possibilities that await the Church in the digital age.\u003c/p\u003e\n\n\u003cp\u003e🌐 Embracing the Digital Ministry\u003cbr\u003e\nDiscover how churches and youth ministries can harness the power of technology and digital platforms to expand their outreach. Unravel the secrets to effective digital ministry and explore innovative ways to leverage social media for church growth.\u003c/p\u003e\n\n\u003cp\u003e💻 Marketing the Church for Impact\u003cbr\u003e\nJoin us as we explore successful church social media strategies that bridge the gap between the physical and digital worlds. Learn how your ministry can create a strong online presence, connect with your congregation, and engage with a broader audience.\u003c/p\u003e\n\n\u003cp\u003e📲 Social Media: Friend or Foe?\u003cbr\u003e\nIn this candid discussion, Nick, your host unpack the potential pitfalls of social media in the church context while also highlighting its incredible power to have incredible outreach potential and foster community.\u003c/p\u003e\n\n\u003cp\u003e🤝 The Jury is Still Out\u003cbr\u003e\nAs the Hybrid Church concept gains momentum, the discussion isn\u0026#39;t complete without acknowledging the questions and uncertainties surrounding its implementation. Delve into the gray areas and explore where the future of the Hybrid Church is still unknown.\u003c/p\u003e\n\n\u003cp\u003eWhether you\u0026#39;re a seasoned pastor, a curious church member, or a tech-savvy youth pastor, this episode of the Hybrid Ministry Podcast promises to leave you inspired and equipped to embrace the future of the church in a digital world.\u003c/p\u003e\n\n\u003cp\u003e🔔 Subscribe now and join us on this enlightening journey into the world of Hybrid Ministry! Don\u0026#39;t miss out on any future episodes, packed with insightful conversations and actionable strategies for a thriving Hybrid Church.\u003c/p\u003e\n\n\u003cp\u003e👉 Stay connected:\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWebsite: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n📹 Watch Carey\u0026#39;s Interview with Warren: \u003ca href=\"https://youtu.be/u2zj9XPPxlI?t=4715\" rel=\"nofollow\"\u003ehttps://youtu.be/u2zj9XPPxlI?t=4715\u003c/a\u003e\u003cbr\u003e\n🎧 Listen to Carey\u0026#39;s Interview with Warren: \u003ca href=\"https://careynieuwhof.com/episode574/\" rel=\"nofollow\"\u003ehttps://careynieuwhof.com/episode574/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📹 Hybrid Ministry on the Importance of the Church Website: \u003ca href=\"https://www.youtube.com/watch?v=WxndpebNlbw\u0026t=2s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=WxndpebNlbw\u0026amp;t=2s\u003c/a\u003e\u003cbr\u003e\n🎧 Hybrid Ministry on the Importance of the Church Website: \u003ca href=\"https://www.hybridministry.xyz/040\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/040\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e✍️ Transcripts Provided by Rev.com Try Rev.com for yourself: \u003ca href=\"https://rev.pxf.io/R5nDOa\" rel=\"nofollow\"\u003ehttps://rev.pxf.io/R5nDOa\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:14 Intro\u003cbr\u003e\n02:14-05:54 Warren Byrd on What\u0026#39;s here to stay with Hybrid Ministry and where the jury is still out.\u003cbr\u003e\n05:54-10:53 Nick Responds to Warren\u0026#39;s Take on the Future of Hybrid Ministry\u003cbr\u003e\n10:53-13:57 Hybrid \u0026amp; Digital work for Evangelism. Do they work for Discipleship?\u003cbr\u003e\n13:57-21:36  What aspects of Discipleship can be turned digital?\u003cbr\u003e\n21:36-23:15 Outro\u003c/p\u003e\n\n\u003ch1\u003eHybridMinistryPodcast #DigitalMinistry #SocialMediaChurch #HybridChurch #ChurchGrowth #ChurchSocialMedia #DigitalOutreach #FaithInnovation\u003c/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat is up everyone? Welcome back to another edition of the Hybrid Ministry Show. I am your host, Nick Clayson, excited to be with you. If you\u0026#39;re watching on YouTube, you\u0026#39;ll notice a little bit of a different setup. We did, um, some filming today. A two things. Number one, it\u0026#39;s not air conditioned in here, so I\u0026#39;m gonna be super sweaty, so just roll with that. But b uh, got some new lights, got some new audio equipment. Um, one of these days I\u0026#39;m gonna do a step by step, like every single thing that we did, and I\u0026#39;ll release it to you guys. Today\u0026#39;s not that day, but because we\u0026#39;re in here and because I was already set, I was like, I\u0026#39;m just gonna film in here. Typical day, filming day. Uh, normally I come in early and film and then get to work on like work stuff, but today I had to get all this stuff set up \u0026#39;cause I didn\u0026#39;t know how to use it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:51):\u003cbr\u003e\nIt was brand new, literally just ordered it last week. Came in over the weekend, so I wanted to get it all set up. Uh, so kind of displaced my time, moved it around a little bit. All that to be said. In today\u0026#39;s episode, I want to talk about a recent Carrie Nho leadership podcast. I\u0026#39;m a subscriber, love his show. Um, if you haven\u0026#39;t ever gone on there, go check it out. But he did a recent, um, episode with Warren Bird and, um, another guy named JJ something or other. Um, I\u0026#39;ll put the link in the show notes. You can check it out. But it, it was about, um, uh, church planting and like the future. And at about the one minute and 22, uh, one hour, 22 minute Mark Warren Bird dropped some absolute gold that had to do with what we are, uh, dealing with in this podcast. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:36):\u003cbr\u003e\nSo I want to have y\u0026#39;all, uh, take a listen to that and, uh, just share with you guys some of my thoughts with it. So, hey, hit the link in the show notes for all the things you need, your transcript, couple of freebies. We have motion graphics that you can get for Adobe Premiere Pro. And we also have the free ebook about, um, uploading and posting to TikTok all from your app. We\u0026#39;re on Instagram. We\u0026#39;re on YouTube, and we are on TikTok. So without any further ado, let\u0026#39;s dive into this episode titled, um, why does hybrid ministry matter? What do we know is staying and where, where\u0026#39;s the jury Still out? Let\u0026#39;s go. So, like I said, uh, in the most recent Karen Newh, not most recent, uh, most recent one I listened to, Carrie Newh episode is out from a couple months ago. Warren Bird dropped a couple statements. I just want you to hear it directly from him, and then I will respond. So go ahead, take a listen. \u003c/p\u003e\n\n\u003cp\u003eCarey Nieuwhof (02:30):\u003cbr\u003e\nWarren, any, uh, data or observations on church plants and technology? \u003c/p\u003e\n\n\u003cp\u003eWarren Byrd (02:36):\u003cbr\u003e\nYeah. Uh, let\u0026#39;s divide it into here to stay and the jury\u0026#39;s still out. Okay. Uh, here to stay is people check out your church by its website. First used to be the parking lot was the first impression. The website, whatever size church you are, you\u0026#39;re gonna check it out. Mm-hmm. \u003caffirmative\u003e, they\u0026#39;re gonna ask two questions, fundamentally, are people like me there? And is this a a, is there a scary factor? Is there something that you know, is gonna weird me out too much? Um, also the newcomer, uh, connection. Now, it may not be their first week there, but scan the ur uh, the QR code. Um, tell us either your email or your phone or both, and that becomes a primary communication tool. I\u0026#39;m just amazed at, at especially the younger generation, so willing, uh, to give that up. But carrying it further hybrid stuff. \u003c/p\u003e\n\n\u003cp\u003eWarren Byrd (03:29):\u003cbr\u003e\nLike my wife and I just finished a, a couple\u0026#39;s marriage class in our church. We kicked it off in person. We ended it with a happily ever, ever, ever after party afterwards. But all the nights of the group were online. So this couple with five kids, you know, they, they finished the last kid in bed, they flopped down on the sofa, embraced each other, and were part of the class. They would never have gotten a sitter, uh, driven somewhere. And, and maybe one week, but not week after week after week. So the hybrid experience is here to stay. Now, where the jury is still out for churches, large and small is not the evangelism and the outreach. And jj, it\u0026#39;s such a wonderful story of the California story. Those will happen in, and now due to the pandemic, the gospel\u0026#39;s in every language accessible all around the world for people to hear, it\u0026#39;s a brilliant strategy as the silver, one of the silver linings of the pandemic. \u003c/p\u003e\n\n\u003cp\u003eWarren Byrd (04:23):\u003cbr\u003e\nBut, but is is it primarily a member equipping and evangelistic strategy, or is it also a discipleship strategy? Mm-hmm. \u003caffirmative\u003e, can discipleship also happen at the same level? Now granted, I can\u0026#39;t hug. Yeah. I can\u0026#39;t, you know, like, like good Friday for me. Yes. Good question. When I, I\u0026#39;m not that emotional, but every time I do one of those crosses where I nail the nails in, and that\u0026#39;s me nailing the nails and cry, well, I can\u0026#39;t do that online mm-hmm. \u003caffirmative\u003e, uh, but in person it just, it moves me. So there\u0026#39;s certain in-person that that, is it better or is it not? And I was just last week with a bunch of executive pastors from megachurches of a particular denomination, and they\u0026#39;re ambivalent. You know, they\u0026#39;re still deciding what to do. Yeah. There are still, there are a few pioneers, uh, Kerry, you wrote the forward to, uh, Tim Lucas\u0026#39;s, uh, liquid Church book, liquid church and liquid Church, uh, uh, 5,500 before the pandemic says, okay, we may reach thousands in person, but let\u0026#39;s figure out how to seamlessly reach tens of thousands of people beyond that. And church plants are with, with whatever their capacity level, depending on their size, are likewise saying, can we have an online impact of discipleship even beyond the broadcasting? So jury\u0026#39;s still out on a lot of things, but, uh, I\u0026#39;m excited about the possibilities. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:55):\u003cbr\u003e\nOkay, so we had a couple of things to say. The first is this, um, what\u0026#39;s here to stay the church website, I\u0026#39;ll drop a link in the show notes, but we had a all episode all about, um, church websites and how important, uh, your church website is just about like street to seat and all that stuff. Like people are still looking at and viewing websites. And if you have not yet put any effort or money into your website, go ahead and do that. And honestly, what I might recommend is I would get somebody who hasn\u0026#39;t, who doesn\u0026#39;t go to your church and put them on your website and ask them what\u0026#39;s confusing, what\u0026#39;s broken, what\u0026#39;s missing, what\u0026#39;s still needed, and all of that stuff will help point you in the right direction of somebody who is going to be an outsider and is going to be utilizing and using your church website. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:44):\u003cbr\u003e\nSo, uh, that\u0026#39;s a great place to start. He also talks about, uh, next generations being willing to scan QR codes or fill out forms to give out necessary information that is marketing 1 0 1. And so if you can capture people\u0026#39;s name and phone number and or email, you have just about everything you need to at least get started in nurturing their relationship. Oftentimes, churches want all of it all at once. Like, what\u0026#39;s your name? What\u0026#39;s your address? What\u0026#39;s your email address, what\u0026#39;s your phone number? What\u0026#39;s your social security number? And it\u0026#39;s like, they\u0026#39;re not there yet, bro. Like, give them, like, trade your email address for a free mug or trade your email address for a donation to some sort of like missions agency or something like that. But you can\u0026#39;t get it all. But churches just get greedy and frankly lazy because they\u0026#39;re unwilling to massage the relationship. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:35):\u003cbr\u003e\nAnd I can hear you on the other end because I\u0026#39;m, I\u0026#39;ve been there, right? I\u0026#39;m like, ah, we need all that info and it\u0026#39;d be great. Yeah. If we did okay. However, like give people time to warm up to you. All right? A lot of times people use marketing, um, in church, we don\u0026#39;t know. We don\u0026#39;t talk and do a lot of like marketing type stuff, but, but a lot of times what needs to happen is we need to like date them first before we marry them. You know what I\u0026#39;m saying? And a lot of times in churches, we just, we want all the married information like, sign this birth certificate, sign up, you\u0026#39;re a member now. Like, who, who, hold on. Like, I just was checking it out for one week. Um, but Warburg does say that there is much more willingness in the next generation to give out and, and distribute that type of information. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:20):\u003cbr\u003e\nAnd so use that to your advantage. Uh, the other thing you talked about was hybrid stuff. And this is really where I wanted to like zone in because he talked about a Zoom class for like a, a marriage class that they did. Um, that\u0026#39;s I think where a lot of people\u0026#39;s minds go when I say hybrid, and that\u0026#39;s quite frankly one of my least favorite options. Um, I think it\u0026#39;s a necessary evil and can be used strategically, but like when I say like hybrid, I don\u0026#39;t just mean like zoom small groups. I can, um, I much more mean like showing up where people live their lives in Bible reading plans, in, um, group chats, in social media, in Facebook groups, like all type, all types of things like that. That\u0026#39;s what I personally mean when I talk about hybrid. And so the same is true, um, with what he\u0026#39;s talking about. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:12):\u003cbr\u003e\nLike, you can do those types of things, right? Like you can make those types of, um, classes or whatever via hybrid, via zoom, via whatever. But, um, that, that wouldn\u0026#39;t be my only thing. I think podcasts are another amazing, uh, tool to be utilized. A lot of people, um, have the bandwidth desire and willingness to listen to super long form things. And so like if you\u0026#39;re a pastor, you know, that like you cut a lot of things out of your sermon for sake of time and brevity and whatever the case might might be. Um, a podcast is a way to, to give more information that might still be helpful, informative, relevant, uh, that you don\u0026#39;t have time to put in a sermon. And so, you know, like if you, again, if you\u0026#39;ve ever preached like, you know, that there are always things that you often have to cut. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:01):\u003cbr\u003e\nAnd so, um, podcasts are a great long form tool. They can also double and take place on, on YouTube. Okay? Um, and so I thought, I thought what he had to say there was, was fascinating and a lot of the stuff that I, um, have talked about on this podcast, church websites, connections, hybrid stuff, he, he hit all that. And so, you know, as a creative of this podcast, I was like, yes, you know, Warren Bird is like the Yoda of church data and like the, the just like landscape of church growth and trajectories and what\u0026#39;s next and what\u0026#39;s coming, like all that stuff. So if he says it, I\u0026#39;m, I\u0026#39;m pumped about it. Okay. What I think was interesting, um, and what I wanna talk about a little bit is when he talked about the jury still being out. So let\u0026#39;s dive into that discussion a little bit deeper. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:54):\u003cbr\u003e\nAll right, so he said the jury is still out basically saying the digital and hybrid work for evangelism, but do they work for discipleship? Um, if you remember, he used a very tactical example of Good Friday and nailing the nail into a cross. And he\u0026#39;s like, that\u0026#39;s just so monumental and meaningful to me, and I agree with him. Um, but that is not the only way in which people experience hands-on tactical discipleship, especially newer and, and younger generations. They\u0026#39;re much more inclined and willing to explore things through a digital lens, relationships through a digital lens, um, and lean more into like hybrid type of opportunities and options. And so, like at my church, like what Warren broke it down to is like reaching people and or evangelism, like bringing people into your church, which I would argue is necessarily evangelism. It\u0026#39;s evangelism from an organizational standpoint. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:57):\u003cbr\u003e\nLike as a church organization, we have to be able, ready, willing to, to bring in guests. But like, is that really evangelism? I would argue evangelism is, you know, a a meaningful, a person taking a meaningful next step to Jesus, particularly one who doesn\u0026#39;t classify themself as a Christian. And more often than not, that happens in a interpersonal one-on-one relationship. That\u0026#39;s just how I would classify evangelism. Discipleship, I think is quite frankly the same thing. And, um, those evangelism and discipleship used to all be one word, right? It was just telling people about Jesus and then making people more like Jesus so that they would eventually go multiply themselves and their lives into other people\u0026#39;s lives. But we, we drew a line at the moment of conversion and we switched evangelism, um, as people who don\u0026#39;t have a relationship with Jesus. And discipleship is people who do have a relationship with Jesus, but that\u0026#39;s not what Warren was talking about, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:55):\u003cbr\u003e\nBut he was talking about reaching people and then actually growing them into a mature follower of Christ. So, um, you probably have a definition of what a disciple is at your church. Every church in America probably has some definition of what a disciple is at their church. It all is derived in some way, shape or form. Probably off of the great commission at least I would argue that it should be, because that was Jesus\u0026#39;s very deliberate specific commands for us to go make disciples of all nations. That being said, I have a definition, we have a definition in our church about discipleship. So I wanted to explain what that is and then break down those three different elements of a disciple and talk through some hybrid ideas. Again, I\u0026#39;m not vouching for or saying this is successful, not successful, whatever. I\u0026#39;m simply just saying, if you look at the definition of a disciple, these are ways in which digital ministry and hybrid ministry can be supplemented and or utilized to help bring about mature, um, a mature follower of Christ. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:54):\u003cbr\u003e\nSo let\u0026#39;s talk about that on the other side. Okay? So like I said, my church classifies and breaks down disciple, uh, we call it a three D disciple. Um, I creative, whatever I get it, um, wasn\u0026#39;t mine. So not taking any credit for it or flack for it, just it is what it is. If you\u0026#39;re a church, medium marketing manager, if you\u0026#39;re a church, if you\u0026#39;re a youth pastor, like you probably inherited something like this unless you\u0026#39;re the lead pastor that came up with it. In most cases, if we\u0026#39;re on church staff, we are experiencing these things and now we just have to figure out how to carry out the vision of where we work. That\u0026#39;s just the reality of, of being in a position like this. So we have, um, a disciple who\u0026#39;s devoted, developing and deployed. Okay? So devoted is simply learning how to work with God. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:40):\u003cbr\u003e\nAnd I thought there are tons of hybrid options in that if we\u0026#39;re trying to help teach someone how to walk with God, there is a, a really great interpersonal moment and element that can take place, especially if you have like a mentorship relationship. And quite frankly, you should, you should do that. You should be leaning into some sort of mentoring relationship, someone who\u0026#39;s older than you, who\u0026#39;s further along than you and can help take you to the next level. However, there are personal disciplines that I believe also need to take place. Bible reading, um, prayer, and I would argue, and I don\u0026#39;t know that this is a widespread thought, but scripture memory and each of those three things, Bible reading, prayer, scripture, memory, I think there are ways in which you can lean into a digital option. Digital flashcards, digital fill in the blank. There\u0026#39;s, there\u0026#39;s an app I use, a bible memorization app I use for memorizing scripture, um, Bible reading and prayer, both in the YouVersion Bible app. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:37):\u003cbr\u003e\nThere are tools and like assets and parts and pieces within the YouVersion Bible app where I can read the Bible more robustly. I can read it with friends, I can do it in community, I can prayer, I can offer prayer requests. They have a daily like guided prayer moment. All those things I think are tools. And if your church has, has the money, has the way, the ability, the means, the resources to pull some of those things together and create an app or create resources, all the more power to you. If not, you can just point people towards some of these other resources, curate some of the good ones that help and have helped you grow in your faith and can help other people grow in their faith as they lean more into their devoted ness and their walk with God, right? Again, this is from my church\u0026#39;s definition of a disciple, the second D. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:25):\u003cbr\u003e\nSo the first D is devoted, the second D is developing, so they\u0026#39;re devoted to Christ to learn to walk with God. And then they\u0026#39;re also growing, uh, talk about, uh, we, we use this phrase growing in the character and the competencies of Jesus. So more and more like Jesus as well as, um, doing more and more things like Jesus, one of the first, second or third John I can\u0026#39;t remember, says, if you want to, um, follow Jesus, you need to learn to walk as he walked. That\u0026#39;s the competencies part, right? Doing the same things, doing the things of Jesus. And so how can we help grow people to be more, um, have a better character, more like Jesus, um, and doing more of the things like Jesus. Um, I, I just actually shared in this exact seat with my students via video for a series coming up about a light bulb versus a laser. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:15):\u003cbr\u003e\nBoth of them are lights, but one is an intensified, focused and like very intentional light. And one is just illuminating the room. Both are light. One is one has incredible power. And I would say as you are developing into the character and into the competencies of Jesus, one of the ways to harness that is through relationships and through like direct accountability. Not just friendship, not just like small group, like surface level and maybe even a little deeper than surface level, but actual meaningful, like intentional relationships. Paul David Tripp has a, a quote where he says, you need to be intentionally ob protrusive in somebody\u0026#39;s life. And that\u0026#39;s what I mean by accountability. Can you accomplish that digitally? I don\u0026#39;t think so. Um, there is an element of a one-on-one relationship, a need and need type of relationship. That being said, the accountability partner I have in my life lives 900 miles away from me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:11):\u003cbr\u003e\nAnd we talk every single week, once a week, 6:00 AM every Monday morning. And it\u0026#39;s a, an expected phone call that\u0026#39;s not in person, quote unquote. It\u0026#39;s, it is a life on life relationship, but it\u0026#39;s done using the means of technology. That being said, we went to college together and grew up together and have raised our kids together at times. And so like, there was definitely a life on life moment that brought us closer together that then allowed us to use technology to continue on in the relationship as opposed to just simply abandoning it, which is what often happens when distance takes place. The third one is deployed, which is simply the idea of being sent out, right? Jesus sent out the 12, then he sent out the, um, 72, and then the 72 that they reached, he, he sent all those out as well. So we saw within Jesus\u0026#39; life, four generations of multiplication. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:01):\u003cbr\u003e\nHow can we deploy people using technology and hybrid? Again, the more like you hone this, I think, and if you have an actual nomenclature for it and strategy around it, you can build infrastructures, websites, apps, eBooks, like all kinds of things to give people regardless of where they are. And if you\u0026#39;ve sent people out overseas, you can still put resources in their hands to help them as they are reaching people, reaching their neighborhoods, reaching their coworkers, having some of these like conversations, these Jesus, these evangelism, these discipleship conversations. I think what Warren is saying is like, there\u0026#39;s a life on life moment. An aspect, an element that takes place where people grow. And I agree with that. And he\u0026#39;s saying, can digital replace it? And again, I\u0026#39;ve said this before, but I think if we try to just create, if we, if we say that a Sunday morning sermon is the only place that discipleship happens, and then by recording it and live streaming it, that\u0026#39;s our like hybrid or like our digital option, then no, I don\u0026#39;t think that that\u0026#39;s actually helping people become more developed in their character and competency of Jesus more devoted to him, more able to multiply themselves and send other people out and all the, like, just from a sermon being online, probably not, but a more robust tool, more robust resources that are out there I think can, can help people, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:28):\u003cbr\u003e\nLike knowledge can be transferred from one person to another. An element of being devoted element of developing for sure things that are communicated clearly and concisely through that transfer of knowledge. I think those things can happen. Can life transformation happen in hybrid? I would say yes. I don\u0026#39;t think it looks the way we think it looks, and I think it probably requires a pretty massive overhaul, um, to be able to do that. But I definitely think it\u0026#39;s possible. And here\u0026#39;s where the rub often happens. You have to have buy-in with the people who hold the money and write the checks and do those things to get some of those things up off the ground. Because without that, you\u0026#39;re simply just like the social media guy trying to do all that through Instagram posts. And can it be done? I think so. Is it the most effective way? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:22):\u003cbr\u003e\nProbably not. Probably not. Um, and so that\u0026#39;s how, that\u0026#39;s how I would classify it and that\u0026#39;s how I would answer and respond to Warren\u0026#39;s question about hybrid ministry. Yes, but with some infrastructure and some overhauling for sure. Well, hey, thanks everyone for sticking around, uh, for the duration of this entire episode. I hope you found it helpful. Go listen, like, subscribe to the Kerry Newh episode, especially that part about Warren Bird. Go subscribe to us on YouTube. Give us a, like, all that stuff helps us get found, indexed and seen by the people, um, out there on YouTube that are asking some of these same questions like, is digital discipleship even a possibility in today\u0026#39;s world? And, um, \u0026#39;cause I think it is, and I think that\u0026#39;s a meaningful message as we move forward, especially into the next and younger generations, um, of our church members and even those people who have not yet discovered our church. Hit the link in the show notes again for full transcripts of this episode and every other episode that we have over at hybridministry.xyz, grab the Adobe Premier Pro Transitions, grab the free ebook, go like us on Instagrams, follow us on TikTok, follow us on YouTube. And until next time, and as always, we\u0026#39;re helping make digital discipleship easy. Stay Hybrid!\u003c/p\u003e","summary":"Welcome to the Hybrid Ministry Podcast! In this exciting episode, we dive deep into the realm of the future Hybrid Church for Churches and Youth Ministires! We'll take a look at a recent Carey Nieuwhof Leadership Podcast Episode and a inspect a snippet from what the visionary Warren Byrd had to say about Digital Minittry and Church Marketing in Disciplship and Evangelism.","date_published":"2023-08-24T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ca3af512-f7a5-4221-aa19-cc44ab190aff.mp3","mime_type":"audio/mpeg","size_in_bytes":34107075,"duration_in_seconds":1395}]},{"id":"c097e64d-33d0-4d32-abb7-20290cb2ae58","title":"Episode 058: 🔥 Revolutionizing Ministry with AI: Unleashing Digital Marvels for Churches \u0026 Youth Ministries 🔥","url":"https://www.hybridministry.xyz/058","content_text":"🔥 Revolutionizing Ministry with AI: Unleashing Digital Marvels for Churches \u0026amp; Youth Ministries 🔥\n\nAre you ready to embark on an extraordinary journey where technology and spirituality converge? Welcome to our groundbreaking Hybrid Ministry Show, where Nick will delve into the transformative power of AI in the realm of Church and Youth Ministry digital marketing, media, and content creation!\n\nIn this awe-inspiring episode, we unlock the secrets of AI-driven tools that will take your ministry to new heights:\n\n\n[OpenAI.com](openai.com) or ChatGPT - The revolutionary AI language model that empowers you to craft captivating sermons, impactful blog posts, and engage with your congregation on a whole new level. Say goodbye to writer's block and embrace seamless content creation!\nGenerative AI in Adobe Photoshop Beta - Witness the creative prowess of AI as it collaborates with you in Photoshop, co-creating jaw-dropping artwork, banners, and designs for your ministry's online presence. Unleash the true potential of your artistic visions! (Adobe Creative Cloud: https://www.adobe.com/?sdid=49F59KY6)\nExpress.Adobe.com - Transform your storytelling with AI-powered video editing! Experience the ease and efficiency of crafting compelling videos, testimonials, and ministry updates using Adobe's Express platform. Say hello to stunning visual narratives! (Get Adobe Creative Cloud: https://www.adobe.com/?sdid=49F59KY6)\nCREATIVE CLOUD PRICING \n•$419.88/ Annualized\nAutopod.FM, an Adobe Premiere Pro Editing Extension - Elevate your video editing game to celestial heights! Uncover the brilliance of AI-assisted editing with Autopod.FM, streamlining your video production workflow like never before. (Try AutoPod: https://autopod.lemonsqueezy.com/)\nAUTOPOD PRICING\n•$29/Month\n•$348/Annualized\n\n\nJoin our expert guests, seasoned ministry leaders, and tech visionaries, as we explore how these AI tools seamlessly blend with your spiritual mission, enabling you to reach more souls, create impactful content, and connect with your community in ways you've never imagined.\n\nPrepare to be inspired, amazed, and equipped to revolutionize your ministry in the digital age. Hit the 'Subscribe' button now and share this video with your fellow ministry enthusiasts. Together, let's embrace the future of ministry with AI as our guiding light!\n\n🌟 Don't forget to like, comment, and turn on notifications so you won't miss our upcoming episodes packed with more cutting-edge insights! 🌟\n\nAIinMinistry #ChurchTechRevolution #YouthMinistry #DigitalTransformation #HybridMinistry\n\n🎥 YOUTUBE\nhttps://www.youtube.com/@clasonnick\n\n📱SOCIAL\nTIKTOK:\nhttps://www.tiktok.com/@clasonnick\n\nINSTAGRAM:\nhttp://www.instagram.com/hybridministry\n\n🗒️ SHOWNOTES\nhttp://www.hybridministry.xyz/058\n\n🆓 FREEBIES\nFREE Animation Effects for Adobe Premiere Pro:\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nWater Warz Reel: https://www.instagram.com/reel/Cuh_R6DtuMm/?next=https%3A%2F%2Fwww.instagram.com%2F\n\nTIMECODES\n00:00-01:59 Intro\n01:59-08:46 AI TOOL #1: [OpenAI.com](Openai.com) | ChatGPT\n08:46-12:30 AI TOOL #2: Generative AI - Adobe Photoshop Beta\n12:30-18:31 AI TOOL #3: Express.Adobe.Com\n18:31-24:18 AI TOOL #4: AutoPod.fm | Adobe Premiere Pro Editing Extension\n24:18-29:08 What Does AI Mean for the Future of the Church?\n\nTRANSCRIPT\nNick Clason (00:00):\nWell, hello everyone. Welcome back to another episode and addition of the Hybrid Ministry show. In this episode, I want to give you four different artificial intelligence, also known as AI tools that I think are going to make my life infinitely easier as a church communications, church, social media, and content creator. Moving forward here in 2023 and beyond, I truly believe that we are just at the beginning and just at the precipice of AI and artificial intelligence. And so I want to give you four tools that I think you can use that are not that complicated and that are not that scary. So let's go ahead and let's dive into that today. Hey, if you have not already though, please leave a rating or a review, a like, or a subscribe to our YouTube channel. We are on YouTube, we are on TikTok, we are on Instagram.\n\n(01:02):\nLink to all of that in the show notes. And in the show notes, you can find our full and complete transcript for this episode, which is going to be episode number 58 in the link, uh, to the, in the link in the show notes, you'll also find two freebies. We have a freebie four, number one, your, um, free eBooks so that you know how to create a TikTok completely from scratch on your cell phone, no other, uh, devices or things needed. And secondly, if you are using other devices or if you are using a video editing software, i e Adobe Premier Pro, which is what I typically use, we also have a freebie for your, um, motion transitions that you can get 100% for free. Check both of those things out in the show notes. But without any further ado, let's dive in and talk about why and what these four different AI artificial intelligence programs can be.\n\n(01:58):\nLet's go. All right, tool number one is open ai.com chat, g p t. This is the one I think that has gotten all the rage here recently. And I just wanna show you, if you are on YouTube, you can go ahead and see this. If not, I'll go ahead and read it for those of you on the podcast. But I literally, I just signed up for this, um, account. So, you know, full disclosure, I haven't been using it a lot. This is not something that I've used at all. But, um, we are in a, a series in my church right now at the time of this recording called Party Starter. And we've been doing short videos. You got to see me edit some of those, um, if you've watched or listened to any of the most recent episodes. But I typed out a prompt that said in chat G p t that said, create a paragraph worth of copy for Cross Creek students' YouTube video about being a party starter.\n\n(02:54):\nSo that's just generic, right? There's not anything like in particular or any particular video that I was gonna use this for, but here is what it it spit out for me. Are you the life of every gathering, the spark that ignites the fun and the ultimate party starter? Couple emojis. Join us at Cross Creek students where we embrace the art of celebration and revel in the joy of bringing people together, more emojis. Our YouTube video's all about honing your party, starting skills from electrifying dance moves to unforgettable icebreakers. Discover the secrets to turning any event into an unforgettable fiesta and watch the energy soar as you take center stage as the ultimate party catalyst more emojis. Don't miss out on the laughter, the comradery, and the unforgettable memories. Hit that subscribe button and let's unleash the party animal within you to more emojis. Hashtag party starter, hashtag unleash the fun hashtag Cross Creek students.\n\n(03:52):\nSo if you're on YouTube stream, you can go ahead and see this, but what I think that this can do for church, um, social media people, for church content creators, is I think that it can help give you a starting spot for things like this for copy. This is for copy for YouTube video. I'm sure you could put in prompts for copy for a website. I'm sure you could put in prompts for captions for a short form like TikTok, Instagram reel, YouTube short video, uh, podcast episode descriptions, all sorts of things. And what it's going to do is it's going, I mean, here's the thing that that is, uh, it scares people, but I think it, I, I believe there's not a ton of reason to be scared in the land of like this taking over the world is all this is doing is this is just sourcing the internet and it's using the internet as its research database, so to speak.\n\n(04:49):\nAnd so like these words and some of this like, Hey, hit the subscribe button. Like, they're just getting that because every YouTuber in America is saying hit the subscribe button. Like, this isn't something new or something different. You know what I mean? And so, uh, I don't think that like it has a while. It feels like it has a mind of its own, right? Like really what it's doing is it's just sourcing other places and parts on the internet. And I wouldn't use this exact copy, but what I would do is this is good, right? And I would take it and tweak it and it included things like, you know, this phrase in here, unforgettable fiesta. Like, I would probably not include that, but now I probably will, you know, and there's a million different emojis in here. And again, I wouldn't naturally write that way, but I see a lot of people doing that.\n\n(05:35):\nAnd so maybe that's something that's beneficial and, uh, doesn't hurt me, you know, to include it. And so, uh, I think that this can be a great springboard and starting spot for churches. Now, where I think it can get dangerous is when this is like, this is all that we're doing, right? And there's, there's no more, um, creativity, ingenuity outside the box, and we're just simply copy and pasting. If you do that, wow, it might seem like a easy for you and quick to use tool. The reality is your brand isn't gonna have anything unique about itself anymore, right? Think about it like this is sourcing off the internet. So if you copy and paste this, you're just like everything else out there on the internet and there's nothing unique about you or your brand, and maybe in some cases you don't need that, you like, uniqueness is not necessarily gonna be the goal.\n\n(06:28):\nBut in other cases, I do think that you want to make sure that you stand out. Why would someone go to your church as opposed to the church next to you or the church down the road if all the churches, you and the church down the road, the next church, the next church, the next church are all just using chat g p t to fill in all of the gaps and all of the blanks. Well, my question to you is like, what is gonna make your church something that they're interested in, attracted to, or, you know, planning on going to in, in the future? And so that's where I think this can operate and start as like a springboard. You know, I've told you I'm a youth pastor and so I use a lot of, um, pre-written content or curriculum, and I use it as my like, original source of study.\n\n(07:12):\nSo I might, uh, download a curriculum that we either bought off the internet or that we subscribed to or something like that. And I might look at it, I might get the verse from it. I might get the theme from it, I might get the idea from it. I might even have, uh, the original author wrote an illustration and that might jog my memory to create some sort of illustration that that matches in my own life, or one that makes sense. Um, like, oh, they're going this direction. Can I think of a story in my life of something like that that happened? You know what I mean? And so that's a similar thing how I see ai. It's a starting spot. Um, and it could in some cases be an ending spot if it's good enough. And if you get good enough at prompt writing, granted, I just opened this account and so this is my literal first prompt I've ever asked chat g p t about.\n\n(07:59):\nSo I'm gonna get better. And that's gonna actually, I think, be a skill that is gonna be marketable in the future, is your ability to write prompts and write things with, uh, open AI and chat g p t, um, or other AI systems. But this is just, like I said, this is just the beginning and something that I think can make your life easier as a church content creator. 'cause what we know, and one of the things that we hear a lot, one of the pain points of digital and social is, I don't have the time. Well, these things help reduce some of the friction and some of the barrier to entry that it takes for you to have the time to do some of these things. And it's gonna help wipe away some of that, and it's gonna level that playing field and let you have more time doing what you feel matters most in your career and in your job.\n\n(08:47):\nAI resource number two that I think you can be using in your church is generative AI through beta. Now, at the time of this recording, which is Monday, July 17th, Photoshop has released a beta, uh, version of its of its software, um, that if you are an Adobe user, you already have sitting in your Adobe Creative Cloud. If you go into your Adobe Creative Cloud and you look, uh, off to the left, I believe, um, there is a thing that says, uh, beta. Now I can't find it. Oh, there it is. Um, well, that's under create. Now, all apps, um, there's a, oh, right here, beta apps, there is a spot for some, some beta things you can test features and things that are currently under development. And so I downloaded the Photoshop beta, uh, version. And in that, uh, Photoshop beta, they have generative things, which is ai.\n\n(09:50):\nAnd so you can highlight and create a little portion of it. If you're watching on YouTube, you can see this video of me using it for the very first time I created a, a TikTok or a short of it. And these are the results. So for our staff picnic last week, we did a hot seat portion, a hot seat segment. And so, um, all I did was I said, create a background engulfed in flames, and then a seat, I included a seat in it. And so here's a seat right here. If you're watching on YouTube stream, you can see it. And then all I did was I typed in the, the text hot seat right above it. It was also a staff picnic. And so I said, create for me a, um, picnic background, and this is what they created. And then I just dropped our logo right in there on top.\n\n(10:33):\nI used, uh, another software called Sidekick that I get from D Y m download Youth ministry. And we had name picker right here. So typically I would put this c in the middle, but since I knew there were gonna be names right here, um, I, I just left that space blank. What happened was they actually ended up using this as the like landing slide for the entire event. So as people were walking in, whatever, and I didn't like it 'cause I was like, that C should be lower, right? I created it for the, the name picker that I was supposed to go right down here, uh, below it. All that to be said. And actually it was funny too, people were like, what is this right here? What is this like thing on the, on the picnic table? And you know what I would tell them?\n\n(11:14):\nI was like, I actually don't know. 'cause AI generated this entire graphic. So all that to be said, Adobe Photoshop AI with generative, uh, the gener, the generation, I don't know what they call it, generative fill. Um, that is another hack that I think you can use. I actually also built, um, a banner like, uh, a standup banner for first time guests that says, first time start here. And I built the ba the entire background using Adobe, uh, ai. And what I think is going to, excuse me, what I think is gonna be cool about it is I think that, um, it will take, it will reduce the amount of time I'm using to find backgrounds and other like elemental things. Um, not the Pixar movie, but elements of graphic design that I need in some sort of Photoshop background. So if you are an Adobe Creative Cloud, uh, user, uh, I would, I would a hundred percent recommend you downloading this and checking it out and just adopting it as your primary Adobe Photoshop file right now. Um, and just start playing with it and just start getting used to it and some of the features that go along with it.\n\n(12:31):\nOkay, AI thing number three is the new express.adobe.com. So I actually stumbled upon this searching for Adobe Photoshop beta. So if, again, if you're an Adobe subscriber, and if you are, uh, watching this, you can see this on my screen, but over here off to the, the left, I found, uh, just kinda like putzing through some stuff, I found some different categories over here. And under this, uh, under all under these all apps thing, under mobile, I found this thing right here called Adobe Express. And so I click it, um, and it took me to, now granted, right now I'm not able to replicate it or recreate it, um, but it took me to a, just a website and I was like, huh. And so as I played around on here, um, Adobe Express, yeah, hit launch, it took me to this thing right here.\n\n(13:34):\nAnd if, then it takes you to just this website and it's got just sort of like these Canva vibes, right? And so you have Instagram Square Post as a template, you have video as a template presentation, resume flyer, Instagram story, logo, infographic, webpage, and like it has all the elements. You can also start one from scratch. And so like, if you just click on one and you wanna create, say, an Instagram, uh, post from scratch, you can upload, uh, footage from your device or whatever, or you can use some of these free things free included with your Creative Cloud software. Um, so like, let's say I wanted to use right here, this basketball thing, and then you just get in there and you just, you just start creating it, right? You can, um, remove background, you can blend, you can affect, you have adjustments, um, highlights, brightness, contrast, all these things, all of the basic things that you can edit with.\n\n(14:35):\nAnd then at the end of it, uh, you can, you can create a completely, um, free, if you have the thing downloaded, a completely free, um, version of a graphic or a video or an animation or something like that. And so this is something again, and here's what I don't know, I don't know if this is considered AI or not, but it's a new feature. It's an Adobe Beta feature that I discovered that I found out, and then I thought, man, this is actually useful. And so last week at our church, we did a thing called Water Wars. And so if you are watching on the screen, I'll also put the link in the show notes. Um, but if you want to go check it out, you can, um, making myself a note so I don't forget to put it in there. You can go check out what, uh, what, what that thing looks like, what my water wars video that I created, uh, looked like.\n\n(15:30):\nAnd so, uh, it's right here in this folder. And so it's just a basic graphic with a little bit of sound and animation, just a reminder and, uh, you know, something basic, something simple, but something that would've taken me some time to create an Adobe Premier or, uh, completely something from scratch. I'd have to go like maybe to like motion array and download some sort of template, but now through the subscription that I'm already paying for as a church content creator, a church social media manager, through that subscription, I'm already having access to this other protocol and this other, um, thing over here, this other program that they're beginning to create. And so I think they're gunning for things like Canva and some of these other web-based design things. But like I said, you, if you are already a subscriber to it, you already have access to some of these things.\n\n(16:26):\nIf you do not have a subscription to Adobe Creative Cloud, um, I, I just looked it up, you can get it annualized for about $419 a year. And let me just say that in years past, you are gonna need to hire somebody who had, uh, who had knowledge of this program without generative AI and without express.adobe.com, without some of these things. And you were probably still gonna have to buy for them church, uh, softwares to use. All right? And so now for less than $500 a year in your overall annual operating budget with a subscription to Adobe Creative Cloud, you can have it for 419 80 $8 a year. I'm not an affiliate, I'm not getting any kickback from this, though. I should, but this will help your church, I believe, reaching out into the next generation and reaching out and doing things in a digital way with, with hybrid ministry.\n\n(17:26):\nNow, you may need to hire a person that does know how to use this, or you may be a person on your staff that already knows how to use it. Either way, this is worth the investment. If you ask me. And there are other apps, there are probably cheaper things. But here's the thing, uh, if, if you don't already have, uh, a top of the line software like Final Cut Pro or something like that, I would recommend that you make some sort of investment. I'm an Adobe fan, I'm gonna recommend them, but you should use something and you should use more than just a free, a free version or a, a, you know, thing that you get off the internet, um, using like Canva or some of those things completely for free, because the more free stuff you have, you have to string it all together. And it doesn't always like communicate or talk. Meanwhile, everything under Adobe's umbrella, you saw this with some of my last videos, everything under that umbrella, all works together, talks together and can be created together. So, um, I would, if if you're not already doing that and you're looking for a recommendation, that would be my recommendation to you.\n\n(18:32):\nOkay? Item number four. And this one, frankly, might be the one that I'm most excited about. It is called Auto Pod. It is an Adobe Premier Pro. So video editing extension plugin, it's 29 99 a month, spits out to be about 300 bucks a year. And it gives you, um, three different features that I think all three are really, um, useful and really important and really potentially relevant for your social media and hybrid and digital presence. So I'm gonna actually show you all of them. If you're watching, I'll also talk through them. It has three. So it, it falls in, uh, into your extensions section right here. And you'll see there are three different features in it. The first feature is the jump cut editor. So you click that open and what it does is it pops up this little thing. It already has my, my info saved.\n\n(19:32):\nAnd so I tell it the silence cutoff level. I tell it to remove silences longer than, um, however many seconds, and then it will create jump cuts for me. Now granted, what I'm about to show you is this is based off a video with, um, with a backing track on it already. So you know what, that's probably not the best example. Um, but if I put in, like, if I put in the original like source file without the backing track, which is what I'm gonna do, um, I don't wanna do that. Uh, I'm going to get rid of that. Now if I do that, I can, um, do this jump cut editor.\n\n(20:20):\nOh, now it does have some, it does have some funky requirements. Like, like you can't have, um, gaps in your sequence and you can't have your like video overlays. All right? So like, I gotta get rid of all the overlays and all the graphics and all the animations and all the things. Uh, what I did last time was I just highlighted all of them and hit command C or command X actually. So it was cut, so it removed them, I animated the sequence, and then I just dropped them right back in at the same, at the same spot. Um, so if I put all of my sequences together on the same line, if I remove any of the other sound effects or any other things, I just have a standard. If you're watching, I have a standard video line, um, and a standard audio line. So now I'm going to create these jump cuts. All audio tracks must start on frame zero. Audio track three does not start on frame zero. So it's reading, it's seeing this little baby, uh, sound effects. I'm just gonna try and highlight anything, delete 'em, and now try it. There we go. All right, so now if you see it encoded and it, and it, if you're watching it made very small cuts, but you'll be able to go in here now and you'll be able to see some of these jump cuts\n\nNick Clason (21:43):\nAdds value life, someone who starts the party recognizes the increase they have and they use it wisely. So with that in,\n\nNick Clason (21:53):\nSo with that in mind, um, that now some of those like zoom in and out, those are mine. I've already done those. Okay. But it made those cuts for me. So I most recently was editing one of these. I can show you that one. This video right here. I dropped everything in and I just asked it for jump cuts, and then I was able to go through and I was able to do my zoom in and zoom out. That's how I do a one camera setup. Um, but give it variety, right? I don't have a, a multicam setup, but I have a one camera setup and I just zoom in, zoom out, zoom in, zoom out every so often. And so if you're watching, you'll be able to see this right here. There's that angle, and then I'm in, right? And then as I'm in, I come to the end of this sequence and I boom, zoom right back out.\n\n(22:35):\nYou see that? And the way I generated those was through Auto pod, through the, the jump cut editor. All right? The other thing that it'll do for you is if I go back over here to this original one, um, you can do a social media clip, uh, thing. And so if I want to take it from right now, it's wide screen, 1920 by 10 80, if I wanna take it to 10 80 by 1920, auto reframe it, give it an end page, offset it and all that stuff, I create this clip. Now look, boom, now it put it in this, the right sequence size, and it reframed it for me. Now, if you go back a couple videos, when I was creating social clips, I was doing that manually, but now Auto Pod, it'll do that for me completely on its own. The third thing that it does that I'm not gonna be able to show you because I don't have a Multicam setup, but if I had a Multicam setup up, um, as really good for podcasting.\n\n(23:31):\nAnd so if I had like maybe a wide camera with two people in it, and then two cameras, one set on each of the people and they each had a audio source, you put all those sources in just on different layers. So layer one is, say me, layer two is my co-host, and then layer three is, uh, a wide, I would do a Multicam editor and it would just clip it all up so that it knows when and who's talking. And it would put, you know, focus on my camera when I'm talking and focus on my co-host camera when they're talking. And then the wide camera every so often, that used to all have to be done manually. And now through ai, through Auto Pod, it's able to sense the, um, audio and like, um, decibel levels on certain audio tracks and make those decisions for you.\n\n(24:19):\nAll right, so in conclusion, what does this mean? What I think it means is, I think wherever you are in your journey with ai, listen, I get it. There's gonna be a lot of people that are freaked out by it, and it, it can be freaky. But also I hope that through this episode you are able to notice and see that it's helpful and it can be a helpful tool and one that's useful and beneficial and can actually save people time. Here's the reality. I'm a pastor, I'm a youth pastor, and my last year of this job has felt a lot more like a digital content creator than a youth pastor. And so my hope is that some of these tools actually free me up to do some more of my pastoral duties as opposed to sitting behind my computer and learning how to do some of these things manually that I've had to learn over the last year.\n\n(25:10):\nAnd so with the advent of ai, it's gonna make, hopefully my job easier. Now I get it. If your primary and sole responsibility at your church is to be a content creator, you might be fearing for some of your job security because you're like, this is doing some of the elements of my job. And I definitely get that. But what I think, and I heard this on a podcast, I can't remember who, or I would link it. Um, if I find it, I'll link it. But what I, what I remember is they said like, Hey, be the, be on the front edge of this, right? Cut on the front edge of this stuff. And if you're a content creator, start using it and don't be afraid of it, but instead use it so that you are able to be on the front edge wave of this.\n\n(25:53):\nAnd, for example, auto Pod, it's probably only gonna get better Beta Photoshop, it's in its beta version as it releases and launches into its full form, they're going to create more and better features on it. And I wanna be a user so that I know how to use it now so that the learning curve isn't as steep for me, that's just a personal preference. But honestly, I should have dropped this episode six weeks ago or, or two months ago. But here's the reality, I didn't have the bandwidth or the margin. Um, because we had summer camp going on and we had family vacation and some of these other things that I didn't have time to sit down and start playing around with it. It was only up until last week when I had a little more time to open and find Adobe Photoshop Beta and to find this express adobe.com thing, which I didn't even, I didn't even know I was looking for.\n\n(26:43):\nUm, and Auto Pod, honestly, I heard that from the Pro Church tool show probably two or three months ago. And I sent myself an email and it's been sitting in my email inbox to explore it. And I didn't have the bandwidth to explore it up here until last week. And so I get it, like the learning curve can be steep, but the quicker you're able to force yourself into that space, if you can give yourself an hour a week to just explore new things and learn new things and not be in creation mode, but be able to find yourself and be in exploration mode, those types of things will help you be able to be innovative and creative and on some of the front edge lines of these things. Not because being first to market is the goal, but because these tools here can help make you more effective as a digital content creator.\n\n(27:31):\nAnd if you're more effective and your church is more effective in this digital strategy, you hopefully are reaching more people with the life saving and eternally perspective. Um, you know, eternally perspective creating  reality of salvation that's available to us in Jesus Christ alone. And that is why we do this. We want to reach people with the message and the hope of the gospel of Jesus through our digital and hybrid means. And I want to encourage you to do that 'cause I want you to be effective, not 'cause I want you to be first. Hey guys, so glad that you stuck around to be in the end of this episode. If you're still here, leave us a like, leave us a subscribe, leave us a rating, hit us up on YouTube. Um, examples from this episode are gonna be up on YouTube if you're not already there.\n\n(28:22):\nIf you are on YouTube and you wanna see the full transcripts, some of these other things, hit the link in the show notes down below in the description. If you're on a podcast and you want to see some of these things, hit the link in the show notes as well and it'll take you over to YouTube, take you to my TikTok, take you to my Instagram, come hang out with me. Let me know you're there. Ask us some questions if you have some, we'd love to do another q and a episode here in the soon to be near future. But don't forget free stuff in my, in my, uh, description as well. As always, don't forget, stay hybrid.","content_html":"\u003cp\u003e🔥 Revolutionizing Ministry with AI: Unleashing Digital Marvels for Churches \u0026amp; Youth Ministries 🔥\u003c/p\u003e\n\n\u003cp\u003eAre you ready to embark on an extraordinary journey where technology and spirituality converge? Welcome to our groundbreaking Hybrid Ministry Show, where Nick will delve into the transformative power of AI in the realm of Church and Youth Ministry digital marketing, media, and content creation!\u003c/p\u003e\n\n\u003cp\u003eIn this awe-inspiring episode, we unlock the secrets of AI-driven tools that will take your ministry to new heights:\u003c/p\u003e\n\n\u003col\u003e\n\u003cli\u003e\u003cp\u003e[OpenAI.com](openai.com) or ChatGPT - The revolutionary AI language model that empowers you to craft captivating sermons, impactful blog posts, and engage with your congregation on a whole new level. Say goodbye to writer\u0026#39;s block and embrace seamless content creation!\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp\u003eGenerative AI in Adobe Photoshop Beta - Witness the creative prowess of AI as it collaborates with you in Photoshop, co-creating jaw-dropping artwork, banners, and designs for your ministry\u0026#39;s online presence. Unleash the true potential of your artistic visions! (Adobe Creative Cloud: \u003ca href=\"https://www.adobe.com/?sdid=49F59KY6\" rel=\"nofollow\"\u003ehttps://www.adobe.com/?sdid=49F59KY6\u003c/a\u003e)\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp\u003eExpress.Adobe.com - Transform your storytelling with AI-powered video editing! Experience the ease and efficiency of crafting compelling videos, testimonials, and ministry updates using Adobe\u0026#39;s Express platform. Say hello to stunning visual narratives! (Get Adobe Creative Cloud: \u003ca href=\"https://www.adobe.com/?sdid=49F59KY6\" rel=\"nofollow\"\u003ehttps://www.adobe.com/?sdid=49F59KY6\u003c/a\u003e)\u003cbr\u003e\n\u003cstrong\u003eCREATIVE CLOUD PRICING\u003c/strong\u003e \u003cbr\u003e\n•$419.88/ Annualized\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp\u003eAutopod.FM, an Adobe Premiere Pro Editing Extension - Elevate your video editing game to celestial heights! Uncover the brilliance of AI-assisted editing with Autopod.FM, streamlining your video production workflow like never before. (Try AutoPod: \u003ca href=\"https://autopod.lemonsqueezy.com/\" rel=\"nofollow\"\u003ehttps://autopod.lemonsqueezy.com/\u003c/a\u003e)\u003cbr\u003e\n\u003cstrong\u003eAUTOPOD PRICING\u003c/strong\u003e\u003cbr\u003e\n•$29/Month\u003cbr\u003e\n•$348/Annualized\u003c/p\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\n\u003cp\u003eJoin our expert guests, seasoned ministry leaders, and tech visionaries, as we explore how these AI tools seamlessly blend with your spiritual mission, enabling you to reach more souls, create impactful content, and connect with your community in ways you\u0026#39;ve never imagined.\u003c/p\u003e\n\n\u003cp\u003ePrepare to be inspired, amazed, and equipped to revolutionize your ministry in the digital age. Hit the \u0026#39;Subscribe\u0026#39; button now and share this video with your fellow ministry enthusiasts. Together, let\u0026#39;s embrace the future of ministry with AI as our guiding light!\u003c/p\u003e\n\n\u003cp\u003e🌟 Don\u0026#39;t forget to like, comment, and turn on notifications so you won\u0026#39;t miss our upcoming episodes packed with more cutting-edge insights! 🌟\u003c/p\u003e\n\n\u003ch1\u003eAIinMinistry #ChurchTechRevolution #YouthMinistry #DigitalTransformation #HybridMinistry\u003c/h1\u003e\n\n\u003cp\u003e🎥 YOUTUBE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📱SOCIAL\u003cbr\u003e\nTIKTOK:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eINSTAGRAM:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🗒️ SHOWNOTES\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/058\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/058\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🆓 FREEBIES\u003cbr\u003e\nFREE Animation Effects for Adobe Premiere Pro:\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nWater Warz Reel: \u003ca href=\"https://www.instagram.com/reel/Cuh_R6DtuMm/?next=https%3A%2F%2Fwww.instagram.com%2F\" rel=\"nofollow\"\u003ehttps://www.instagram.com/reel/Cuh_R6DtuMm/?next=https%3A%2F%2Fwww.instagram.com%2F\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:59 Intro\u003cbr\u003e\n01:59-08:46 AI TOOL #1: [OpenAI.com](Openai.com) | ChatGPT\u003cbr\u003e\n08:46-12:30 AI TOOL #2: Generative AI - \u003ca href=\"https://www.adobe.com/?sdid=49F59KY6\" rel=\"nofollow\"\u003eAdobe Photoshop Beta\u003c/a\u003e\u003cbr\u003e\n12:30-18:31 AI TOOL #3: \u003ca href=\"https://www.adobe.com/?sdid=49F59KY6\" rel=\"nofollow\"\u003eExpress.Adobe.Com\u003c/a\u003e\u003cbr\u003e\n18:31-24:18 AI TOOL #4: \u003ca href=\"https://www.adobe.com/?sdid=49F59KY6\" rel=\"nofollow\"\u003eAutoPod.fm\u003c/a\u003e | Adobe Premiere Pro Editing Extension\u003cbr\u003e\n24:18-29:08 What Does AI Mean for the Future of the Church?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, hello everyone. Welcome back to another episode and addition of the Hybrid Ministry show. In this episode, I want to give you four different artificial intelligence, also known as AI tools that I think are going to make my life infinitely easier as a church communications, church, social media, and content creator. Moving forward here in 2023 and beyond, I truly believe that we are just at the beginning and just at the precipice of AI and artificial intelligence. And so I want to give you four tools that I think you can use that are not that complicated and that are not that scary. So let\u0026#39;s go ahead and let\u0026#39;s dive into that today. Hey, if you have not already though, please leave a rating or a review, a like, or a subscribe to our YouTube channel. We are on YouTube, we are on TikTok, we are on Instagram.\u003c/p\u003e\n\n\u003cp\u003e(01:02):\u003cbr\u003e\nLink to all of that in the show notes. And in the show notes, you can find our full and complete transcript for this episode, which is going to be episode number 58 in the link, uh, to the, in the link in the show notes, you\u0026#39;ll also find two freebies. We have a freebie four, number one, your, um, free eBooks so that you know how to create a TikTok completely from scratch on your cell phone, no other, uh, devices or things needed. And secondly, if you are using other devices or if you are using a video editing software, i e Adobe Premier Pro, which is what I typically use, we also have a freebie for your, um, motion transitions that you can get 100% for free. Check both of those things out in the show notes. But without any further ado, let\u0026#39;s dive in and talk about why and what these four different AI artificial intelligence programs can be.\u003c/p\u003e\n\n\u003cp\u003e(01:58):\u003cbr\u003e\nLet\u0026#39;s go. All right, tool number one is open ai.com chat, g p t. This is the one I think that has gotten all the rage here recently. And I just wanna show you, if you are on YouTube, you can go ahead and see this. If not, I\u0026#39;ll go ahead and read it for those of you on the podcast. But I literally, I just signed up for this, um, account. So, you know, full disclosure, I haven\u0026#39;t been using it a lot. This is not something that I\u0026#39;ve used at all. But, um, we are in a, a series in my church right now at the time of this recording called Party Starter. And we\u0026#39;ve been doing short videos. You got to see me edit some of those, um, if you\u0026#39;ve watched or listened to any of the most recent episodes. But I typed out a prompt that said in chat G p t that said, create a paragraph worth of copy for Cross Creek students\u0026#39; YouTube video about being a party starter.\u003c/p\u003e\n\n\u003cp\u003e(02:54):\u003cbr\u003e\nSo that\u0026#39;s just generic, right? There\u0026#39;s not anything like in particular or any particular video that I was gonna use this for, but here is what it it spit out for me. Are you the life of every gathering, the spark that ignites the fun and the ultimate party starter? Couple emojis. Join us at Cross Creek students where we embrace the art of celebration and revel in the joy of bringing people together, more emojis. Our YouTube video\u0026#39;s all about honing your party, starting skills from electrifying dance moves to unforgettable icebreakers. Discover the secrets to turning any event into an unforgettable fiesta and watch the energy soar as you take center stage as the ultimate party catalyst more emojis. Don\u0026#39;t miss out on the laughter, the comradery, and the unforgettable memories. Hit that subscribe button and let\u0026#39;s unleash the party animal within you to more emojis. Hashtag party starter, hashtag unleash the fun hashtag Cross Creek students.\u003c/p\u003e\n\n\u003cp\u003e(03:52):\u003cbr\u003e\nSo if you\u0026#39;re on YouTube stream, you can go ahead and see this, but what I think that this can do for church, um, social media people, for church content creators, is I think that it can help give you a starting spot for things like this for copy. This is for copy for YouTube video. I\u0026#39;m sure you could put in prompts for copy for a website. I\u0026#39;m sure you could put in prompts for captions for a short form like TikTok, Instagram reel, YouTube short video, uh, podcast episode descriptions, all sorts of things. And what it\u0026#39;s going to do is it\u0026#39;s going, I mean, here\u0026#39;s the thing that that is, uh, it scares people, but I think it, I, I believe there\u0026#39;s not a ton of reason to be scared in the land of like this taking over the world is all this is doing is this is just sourcing the internet and it\u0026#39;s using the internet as its research database, so to speak.\u003c/p\u003e\n\n\u003cp\u003e(04:49):\u003cbr\u003e\nAnd so like these words and some of this like, Hey, hit the subscribe button. Like, they\u0026#39;re just getting that because every YouTuber in America is saying hit the subscribe button. Like, this isn\u0026#39;t something new or something different. You know what I mean? And so, uh, I don\u0026#39;t think that like it has a while. It feels like it has a mind of its own, right? Like really what it\u0026#39;s doing is it\u0026#39;s just sourcing other places and parts on the internet. And I wouldn\u0026#39;t use this exact copy, but what I would do is this is good, right? And I would take it and tweak it and it included things like, you know, this phrase in here, unforgettable fiesta. Like, I would probably not include that, but now I probably will, you know, and there\u0026#39;s a million different emojis in here. And again, I wouldn\u0026#39;t naturally write that way, but I see a lot of people doing that.\u003c/p\u003e\n\n\u003cp\u003e(05:35):\u003cbr\u003e\nAnd so maybe that\u0026#39;s something that\u0026#39;s beneficial and, uh, doesn\u0026#39;t hurt me, you know, to include it. And so, uh, I think that this can be a great springboard and starting spot for churches. Now, where I think it can get dangerous is when this is like, this is all that we\u0026#39;re doing, right? And there\u0026#39;s, there\u0026#39;s no more, um, creativity, ingenuity outside the box, and we\u0026#39;re just simply copy and pasting. If you do that, wow, it might seem like a easy for you and quick to use tool. The reality is your brand isn\u0026#39;t gonna have anything unique about itself anymore, right? Think about it like this is sourcing off the internet. So if you copy and paste this, you\u0026#39;re just like everything else out there on the internet and there\u0026#39;s nothing unique about you or your brand, and maybe in some cases you don\u0026#39;t need that, you like, uniqueness is not necessarily gonna be the goal.\u003c/p\u003e\n\n\u003cp\u003e(06:28):\u003cbr\u003e\nBut in other cases, I do think that you want to make sure that you stand out. Why would someone go to your church as opposed to the church next to you or the church down the road if all the churches, you and the church down the road, the next church, the next church, the next church are all just using chat g p t to fill in all of the gaps and all of the blanks. Well, my question to you is like, what is gonna make your church something that they\u0026#39;re interested in, attracted to, or, you know, planning on going to in, in the future? And so that\u0026#39;s where I think this can operate and start as like a springboard. You know, I\u0026#39;ve told you I\u0026#39;m a youth pastor and so I use a lot of, um, pre-written content or curriculum, and I use it as my like, original source of study.\u003c/p\u003e\n\n\u003cp\u003e(07:12):\u003cbr\u003e\nSo I might, uh, download a curriculum that we either bought off the internet or that we subscribed to or something like that. And I might look at it, I might get the verse from it. I might get the theme from it, I might get the idea from it. I might even have, uh, the original author wrote an illustration and that might jog my memory to create some sort of illustration that that matches in my own life, or one that makes sense. Um, like, oh, they\u0026#39;re going this direction. Can I think of a story in my life of something like that that happened? You know what I mean? And so that\u0026#39;s a similar thing how I see ai. It\u0026#39;s a starting spot. Um, and it could in some cases be an ending spot if it\u0026#39;s good enough. And if you get good enough at prompt writing, granted, I just opened this account and so this is my literal first prompt I\u0026#39;ve ever asked chat g p t about.\u003c/p\u003e\n\n\u003cp\u003e(07:59):\u003cbr\u003e\nSo I\u0026#39;m gonna get better. And that\u0026#39;s gonna actually, I think, be a skill that is gonna be marketable in the future, is your ability to write prompts and write things with, uh, open AI and chat g p t, um, or other AI systems. But this is just, like I said, this is just the beginning and something that I think can make your life easier as a church content creator. \u0026#39;cause what we know, and one of the things that we hear a lot, one of the pain points of digital and social is, I don\u0026#39;t have the time. Well, these things help reduce some of the friction and some of the barrier to entry that it takes for you to have the time to do some of these things. And it\u0026#39;s gonna help wipe away some of that, and it\u0026#39;s gonna level that playing field and let you have more time doing what you feel matters most in your career and in your job.\u003c/p\u003e\n\n\u003cp\u003e(08:47):\u003cbr\u003e\nAI resource number two that I think you can be using in your church is generative AI through beta. Now, at the time of this recording, which is Monday, July 17th, Photoshop has released a beta, uh, version of its of its software, um, that if you are an Adobe user, you already have sitting in your Adobe Creative Cloud. If you go into your Adobe Creative Cloud and you look, uh, off to the left, I believe, um, there is a thing that says, uh, beta. Now I can\u0026#39;t find it. Oh, there it is. Um, well, that\u0026#39;s under create. Now, all apps, um, there\u0026#39;s a, oh, right here, beta apps, there is a spot for some, some beta things you can test features and things that are currently under development. And so I downloaded the Photoshop beta, uh, version. And in that, uh, Photoshop beta, they have generative things, which is ai.\u003c/p\u003e\n\n\u003cp\u003e(09:50):\u003cbr\u003e\nAnd so you can highlight and create a little portion of it. If you\u0026#39;re watching on YouTube, you can see this video of me using it for the very first time I created a, a TikTok or a short of it. And these are the results. So for our staff picnic last week, we did a hot seat portion, a hot seat segment. And so, um, all I did was I said, create a background engulfed in flames, and then a seat, I included a seat in it. And so here\u0026#39;s a seat right here. If you\u0026#39;re watching on YouTube stream, you can see it. And then all I did was I typed in the, the text hot seat right above it. It was also a staff picnic. And so I said, create for me a, um, picnic background, and this is what they created. And then I just dropped our logo right in there on top.\u003c/p\u003e\n\n\u003cp\u003e(10:33):\u003cbr\u003e\nI used, uh, another software called Sidekick that I get from D Y m download Youth ministry. And we had name picker right here. So typically I would put this c in the middle, but since I knew there were gonna be names right here, um, I, I just left that space blank. What happened was they actually ended up using this as the like landing slide for the entire event. So as people were walking in, whatever, and I didn\u0026#39;t like it \u0026#39;cause I was like, that C should be lower, right? I created it for the, the name picker that I was supposed to go right down here, uh, below it. All that to be said. And actually it was funny too, people were like, what is this right here? What is this like thing on the, on the picnic table? And you know what I would tell them?\u003c/p\u003e\n\n\u003cp\u003e(11:14):\u003cbr\u003e\nI was like, I actually don\u0026#39;t know. \u0026#39;cause AI generated this entire graphic. So all that to be said, Adobe Photoshop AI with generative, uh, the gener, the generation, I don\u0026#39;t know what they call it, generative fill. Um, that is another hack that I think you can use. I actually also built, um, a banner like, uh, a standup banner for first time guests that says, first time start here. And I built the ba the entire background using Adobe, uh, ai. And what I think is going to, excuse me, what I think is gonna be cool about it is I think that, um, it will take, it will reduce the amount of time I\u0026#39;m using to find backgrounds and other like elemental things. Um, not the Pixar movie, but elements of graphic design that I need in some sort of Photoshop background. So if you are an Adobe Creative Cloud, uh, user, uh, I would, I would a hundred percent recommend you downloading this and checking it out and just adopting it as your primary Adobe Photoshop file right now. Um, and just start playing with it and just start getting used to it and some of the features that go along with it.\u003c/p\u003e\n\n\u003cp\u003e(12:31):\u003cbr\u003e\nOkay, AI thing number three is the new express.adobe.com. So I actually stumbled upon this searching for Adobe Photoshop beta. So if, again, if you\u0026#39;re an Adobe subscriber, and if you are, uh, watching this, you can see this on my screen, but over here off to the, the left, I found, uh, just kinda like putzing through some stuff, I found some different categories over here. And under this, uh, under all under these all apps thing, under mobile, I found this thing right here called Adobe Express. And so I click it, um, and it took me to, now granted, right now I\u0026#39;m not able to replicate it or recreate it, um, but it took me to a, just a website and I was like, huh. And so as I played around on here, um, Adobe Express, yeah, hit launch, it took me to this thing right here.\u003c/p\u003e\n\n\u003cp\u003e(13:34):\u003cbr\u003e\nAnd if, then it takes you to just this website and it\u0026#39;s got just sort of like these Canva vibes, right? And so you have Instagram Square Post as a template, you have video as a template presentation, resume flyer, Instagram story, logo, infographic, webpage, and like it has all the elements. You can also start one from scratch. And so like, if you just click on one and you wanna create, say, an Instagram, uh, post from scratch, you can upload, uh, footage from your device or whatever, or you can use some of these free things free included with your Creative Cloud software. Um, so like, let\u0026#39;s say I wanted to use right here, this basketball thing, and then you just get in there and you just, you just start creating it, right? You can, um, remove background, you can blend, you can affect, you have adjustments, um, highlights, brightness, contrast, all these things, all of the basic things that you can edit with.\u003c/p\u003e\n\n\u003cp\u003e(14:35):\u003cbr\u003e\nAnd then at the end of it, uh, you can, you can create a completely, um, free, if you have the thing downloaded, a completely free, um, version of a graphic or a video or an animation or something like that. And so this is something again, and here\u0026#39;s what I don\u0026#39;t know, I don\u0026#39;t know if this is considered AI or not, but it\u0026#39;s a new feature. It\u0026#39;s an Adobe Beta feature that I discovered that I found out, and then I thought, man, this is actually useful. And so last week at our church, we did a thing called Water Wars. And so if you are watching on the screen, I\u0026#39;ll also put the link in the show notes. Um, but if you want to go check it out, you can, um, making myself a note so I don\u0026#39;t forget to put it in there. You can go check out what, uh, what, what that thing looks like, what my water wars video that I created, uh, looked like.\u003c/p\u003e\n\n\u003cp\u003e(15:30):\u003cbr\u003e\nAnd so, uh, it\u0026#39;s right here in this folder. And so it\u0026#39;s just a basic graphic with a little bit of sound and animation, just a reminder and, uh, you know, something basic, something simple, but something that would\u0026#39;ve taken me some time to create an Adobe Premier or, uh, completely something from scratch. I\u0026#39;d have to go like maybe to like motion array and download some sort of template, but now through the subscription that I\u0026#39;m already paying for as a church content creator, a church social media manager, through that subscription, I\u0026#39;m already having access to this other protocol and this other, um, thing over here, this other program that they\u0026#39;re beginning to create. And so I think they\u0026#39;re gunning for things like Canva and some of these other web-based design things. But like I said, you, if you are already a subscriber to it, you already have access to some of these things.\u003c/p\u003e\n\n\u003cp\u003e(16:26):\u003cbr\u003e\nIf you do not have a subscription to Adobe Creative Cloud, um, I, I just looked it up, you can get it annualized for about $419 a year. And let me just say that in years past, you are gonna need to hire somebody who had, uh, who had knowledge of this program without generative AI and without express.adobe.com, without some of these things. And you were probably still gonna have to buy for them church, uh, softwares to use. All right? And so now for less than $500 a year in your overall annual operating budget with a subscription to Adobe Creative Cloud, you can have it for 419 80 $8 a year. I\u0026#39;m not an affiliate, I\u0026#39;m not getting any kickback from this, though. I should, but this will help your church, I believe, reaching out into the next generation and reaching out and doing things in a digital way with, with hybrid ministry.\u003c/p\u003e\n\n\u003cp\u003e(17:26):\u003cbr\u003e\nNow, you may need to hire a person that does know how to use this, or you may be a person on your staff that already knows how to use it. Either way, this is worth the investment. If you ask me. And there are other apps, there are probably cheaper things. But here\u0026#39;s the thing, uh, if, if you don\u0026#39;t already have, uh, a top of the line software like Final Cut Pro or something like that, I would recommend that you make some sort of investment. I\u0026#39;m an Adobe fan, I\u0026#39;m gonna recommend them, but you should use something and you should use more than just a free, a free version or a, a, you know, thing that you get off the internet, um, using like Canva or some of those things completely for free, because the more free stuff you have, you have to string it all together. And it doesn\u0026#39;t always like communicate or talk. Meanwhile, everything under Adobe\u0026#39;s umbrella, you saw this with some of my last videos, everything under that umbrella, all works together, talks together and can be created together. So, um, I would, if if you\u0026#39;re not already doing that and you\u0026#39;re looking for a recommendation, that would be my recommendation to you.\u003c/p\u003e\n\n\u003cp\u003e(18:32):\u003cbr\u003e\nOkay? Item number four. And this one, frankly, might be the one that I\u0026#39;m most excited about. It is called Auto Pod. It is an Adobe Premier Pro. So video editing extension plugin, it\u0026#39;s 29 99 a month, spits out to be about 300 bucks a year. And it gives you, um, three different features that I think all three are really, um, useful and really important and really potentially relevant for your social media and hybrid and digital presence. So I\u0026#39;m gonna actually show you all of them. If you\u0026#39;re watching, I\u0026#39;ll also talk through them. It has three. So it, it falls in, uh, into your extensions section right here. And you\u0026#39;ll see there are three different features in it. The first feature is the jump cut editor. So you click that open and what it does is it pops up this little thing. It already has my, my info saved.\u003c/p\u003e\n\n\u003cp\u003e(19:32):\u003cbr\u003e\nAnd so I tell it the silence cutoff level. I tell it to remove silences longer than, um, however many seconds, and then it will create jump cuts for me. Now granted, what I\u0026#39;m about to show you is this is based off a video with, um, with a backing track on it already. So you know what, that\u0026#39;s probably not the best example. Um, but if I put in, like, if I put in the original like source file without the backing track, which is what I\u0026#39;m gonna do, um, I don\u0026#39;t wanna do that. Uh, I\u0026#39;m going to get rid of that. Now if I do that, I can, um, do this jump cut editor.\u003c/p\u003e\n\n\u003cp\u003e(20:20):\u003cbr\u003e\nOh, now it does have some, it does have some funky requirements. Like, like you can\u0026#39;t have, um, gaps in your sequence and you can\u0026#39;t have your like video overlays. All right? So like, I gotta get rid of all the overlays and all the graphics and all the animations and all the things. Uh, what I did last time was I just highlighted all of them and hit command C or command X actually. So it was cut, so it removed them, I animated the sequence, and then I just dropped them right back in at the same, at the same spot. Um, so if I put all of my sequences together on the same line, if I remove any of the other sound effects or any other things, I just have a standard. If you\u0026#39;re watching, I have a standard video line, um, and a standard audio line. So now I\u0026#39;m going to create these jump cuts. All audio tracks must start on frame zero. Audio track three does not start on frame zero. So it\u0026#39;s reading, it\u0026#39;s seeing this little baby, uh, sound effects. I\u0026#39;m just gonna try and highlight anything, delete \u0026#39;em, and now try it. There we go. All right, so now if you see it encoded and it, and it, if you\u0026#39;re watching it made very small cuts, but you\u0026#39;ll be able to go in here now and you\u0026#39;ll be able to see some of these jump cuts\u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:43):\u003cbr\u003e\nAdds value life, someone who starts the party recognizes the increase they have and they use it wisely. So with that in,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:53):\u003cbr\u003e\nSo with that in mind, um, that now some of those like zoom in and out, those are mine. I\u0026#39;ve already done those. Okay. But it made those cuts for me. So I most recently was editing one of these. I can show you that one. This video right here. I dropped everything in and I just asked it for jump cuts, and then I was able to go through and I was able to do my zoom in and zoom out. That\u0026#39;s how I do a one camera setup. Um, but give it variety, right? I don\u0026#39;t have a, a multicam setup, but I have a one camera setup and I just zoom in, zoom out, zoom in, zoom out every so often. And so if you\u0026#39;re watching, you\u0026#39;ll be able to see this right here. There\u0026#39;s that angle, and then I\u0026#39;m in, right? And then as I\u0026#39;m in, I come to the end of this sequence and I boom, zoom right back out.\u003c/p\u003e\n\n\u003cp\u003e(22:35):\u003cbr\u003e\nYou see that? And the way I generated those was through Auto pod, through the, the jump cut editor. All right? The other thing that it\u0026#39;ll do for you is if I go back over here to this original one, um, you can do a social media clip, uh, thing. And so if I want to take it from right now, it\u0026#39;s wide screen, 1920 by 10 80, if I wanna take it to 10 80 by 1920, auto reframe it, give it an end page, offset it and all that stuff, I create this clip. Now look, boom, now it put it in this, the right sequence size, and it reframed it for me. Now, if you go back a couple videos, when I was creating social clips, I was doing that manually, but now Auto Pod, it\u0026#39;ll do that for me completely on its own. The third thing that it does that I\u0026#39;m not gonna be able to show you because I don\u0026#39;t have a Multicam setup, but if I had a Multicam setup up, um, as really good for podcasting.\u003c/p\u003e\n\n\u003cp\u003e(23:31):\u003cbr\u003e\nAnd so if I had like maybe a wide camera with two people in it, and then two cameras, one set on each of the people and they each had a audio source, you put all those sources in just on different layers. So layer one is, say me, layer two is my co-host, and then layer three is, uh, a wide, I would do a Multicam editor and it would just clip it all up so that it knows when and who\u0026#39;s talking. And it would put, you know, focus on my camera when I\u0026#39;m talking and focus on my co-host camera when they\u0026#39;re talking. And then the wide camera every so often, that used to all have to be done manually. And now through ai, through Auto Pod, it\u0026#39;s able to sense the, um, audio and like, um, decibel levels on certain audio tracks and make those decisions for you.\u003c/p\u003e\n\n\u003cp\u003e(24:19):\u003cbr\u003e\nAll right, so in conclusion, what does this mean? What I think it means is, I think wherever you are in your journey with ai, listen, I get it. There\u0026#39;s gonna be a lot of people that are freaked out by it, and it, it can be freaky. But also I hope that through this episode you are able to notice and see that it\u0026#39;s helpful and it can be a helpful tool and one that\u0026#39;s useful and beneficial and can actually save people time. Here\u0026#39;s the reality. I\u0026#39;m a pastor, I\u0026#39;m a youth pastor, and my last year of this job has felt a lot more like a digital content creator than a youth pastor. And so my hope is that some of these tools actually free me up to do some more of my pastoral duties as opposed to sitting behind my computer and learning how to do some of these things manually that I\u0026#39;ve had to learn over the last year.\u003c/p\u003e\n\n\u003cp\u003e(25:10):\u003cbr\u003e\nAnd so with the advent of ai, it\u0026#39;s gonna make, hopefully my job easier. Now I get it. If your primary and sole responsibility at your church is to be a content creator, you might be fearing for some of your job security because you\u0026#39;re like, this is doing some of the elements of my job. And I definitely get that. But what I think, and I heard this on a podcast, I can\u0026#39;t remember who, or I would link it. Um, if I find it, I\u0026#39;ll link it. But what I, what I remember is they said like, Hey, be the, be on the front edge of this, right? Cut on the front edge of this stuff. And if you\u0026#39;re a content creator, start using it and don\u0026#39;t be afraid of it, but instead use it so that you are able to be on the front edge wave of this.\u003c/p\u003e\n\n\u003cp\u003e(25:53):\u003cbr\u003e\nAnd, for example, auto Pod, it\u0026#39;s probably only gonna get better Beta Photoshop, it\u0026#39;s in its beta version as it releases and launches into its full form, they\u0026#39;re going to create more and better features on it. And I wanna be a user so that I know how to use it now so that the learning curve isn\u0026#39;t as steep for me, that\u0026#39;s just a personal preference. But honestly, I should have dropped this episode six weeks ago or, or two months ago. But here\u0026#39;s the reality, I didn\u0026#39;t have the bandwidth or the margin. Um, because we had summer camp going on and we had family vacation and some of these other things that I didn\u0026#39;t have time to sit down and start playing around with it. It was only up until last week when I had a little more time to open and find Adobe Photoshop Beta and to find this express adobe.com thing, which I didn\u0026#39;t even, I didn\u0026#39;t even know I was looking for.\u003c/p\u003e\n\n\u003cp\u003e(26:43):\u003cbr\u003e\nUm, and Auto Pod, honestly, I heard that from the Pro Church tool show probably two or three months ago. And I sent myself an email and it\u0026#39;s been sitting in my email inbox to explore it. And I didn\u0026#39;t have the bandwidth to explore it up here until last week. And so I get it, like the learning curve can be steep, but the quicker you\u0026#39;re able to force yourself into that space, if you can give yourself an hour a week to just explore new things and learn new things and not be in creation mode, but be able to find yourself and be in exploration mode, those types of things will help you be able to be innovative and creative and on some of the front edge lines of these things. Not because being first to market is the goal, but because these tools here can help make you more effective as a digital content creator.\u003c/p\u003e\n\n\u003cp\u003e(27:31):\u003cbr\u003e\nAnd if you\u0026#39;re more effective and your church is more effective in this digital strategy, you hopefully are reaching more people with the life saving and eternally perspective. Um, you know, eternally perspective creating \u003claugh\u003e reality of salvation that\u0026#39;s available to us in Jesus Christ alone. And that is why we do this. We want to reach people with the message and the hope of the gospel of Jesus through our digital and hybrid means. And I want to encourage you to do that \u0026#39;cause I want you to be effective, not \u0026#39;cause I want you to be first. Hey guys, so glad that you stuck around to be in the end of this episode. If you\u0026#39;re still here, leave us a like, leave us a subscribe, leave us a rating, hit us up on YouTube. Um, examples from this episode are gonna be up on YouTube if you\u0026#39;re not already there.\u003c/p\u003e\n\n\u003cp\u003e(28:22):\u003cbr\u003e\nIf you are on YouTube and you wanna see the full transcripts, some of these other things, hit the link in the show notes down below in the description. If you\u0026#39;re on a podcast and you want to see some of these things, hit the link in the show notes as well and it\u0026#39;ll take you over to YouTube, take you to my TikTok, take you to my Instagram, come hang out with me. Let me know you\u0026#39;re there. Ask us some questions if you have some, we\u0026#39;d love to do another q and a episode here in the soon to be near future. But don\u0026#39;t forget free stuff in my, in my, uh, description as well. As always, don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"🔥 Revolutionizing Ministry with AI: Unleashing Digital Marvels for Churches \u0026 Youth Ministries 🔥\r\n\r\nAre you ready to embark on an extraordinary journey where technology and spirituality converge? Welcome to our groundbreaking Hybrid Ministry Show, where Nick will delve into the transformative power of AI in the realm of Church and Youth Ministry digital marketing, media, and content creation!","date_published":"2023-08-17T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/c097e64d-33d0-4d32-abb7-20290cb2ae58.mp3","mime_type":"audio/mpeg","size_in_bytes":42582837,"duration_in_seconds":1748}]},{"id":"6bb60816-78ea-4255-a44d-2b7259aff4e8","title":"Episode 057: Understanding Generation Alpha: Navigating Future Implications for Pastors and Church Leaders","url":"https://www.hybridministry.xyz/057","content_text":"Welcome to the Hybrid Ministry Podcast, where we explore the ever-evolving landscape of ministry in the digital age. In this enlightening episode, we dive deep into the emerging Generation Alpha and its future implications for pastors and church leaders.\n\n🎙️ Unraveling Generation Alpha:\nGeneration Alpha, born between 2010 and 2025, is the first generation to be entirely immersed in the digital world from birth. These tech-savvy and highly connected individuals are growing up amidst unprecedented technological advancements, shaping their worldviews, values, and relationships in unique ways. Join us as we dissect the defining characteristics of Generation Alpha and explore how they differ from previous generations.\n\n🧭 Navigating Future Ministry Challenges:\nAs Generation Alpha matures, pastors and church leaders must prepare for new ministry challenges and opportunities. How can the Church effectively communicate timeless truths to a generation that processes information differently? What strategies can we adopt to ensure that biblical values remain relevant in the fast-paced, technology-driven lives of Alpha kids? Nick share insights and experiences that shed light on these crucial questions.\n\n💡 Embracing Innovation and Adaptability:\nIn this episode, we emphasize the importance of embracing innovation and adaptability in ministry. Discover how churches and faith communities worldwide are already leveraging technology to engage with Generation Alpha on digital platforms, fostering meaningful connections and nurturing their spiritual growth. \n\n🌟 Building a Generation Alpha-Inclusive Ministry:\nJoin us as we explore practical tips and strategies for building a Generation Alpha-inclusive ministry that celebrates diversity and encourages genuine connections. From utilizing interactive multimedia content to designing age-appropriate digital discipleship programs, our experts share actionable advice to empower pastors and leaders in reaching and discipling the Alpha generation effectively.\n\n🎧 Tune in to the Hybrid Ministry Podcast and join the conversation on navigating ministry in the era of Generation Alpha. Don't miss this opportunity to equip yourself with the insights and tools needed to effectively minister to the next generation of faith pioneers.\n\n🌐 For more resources, articles, and discussions on ministry in the digital age, visit our website at HybridMinistry.xyz\n\n🎥 YOUTUBE\nhttps://www.youtube.com/@clasonnick\n\n📱SOCIAL\nTIKTOK:\nhttps://www.tiktok.com/@clasonnick\n\nINSTAGRAM:\nhttp://www.instagram.com/hybridministry\n\n🗒️ SHOWNOTES\nhttp://www.hybridministry.xyz/057\n\n🆓 FREEBIES\nFREE Animation Effects for Adobe Premiere Pro:\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\n⏱️TIMECODES\n00:00-02:30 Intro\n02:30-07:25 Meet Generation Alpha - Who are they? When were they born? What do we know?\n07:25-10:38 Three Interesting Trends about Generation Alpha\n10:38-18:06 How Generation Alpha will shape the church in the Future\n18:06-19:00 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\n \n\nNick Clason (00:07):\nWell, hello everybody and welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, thrilled, excited, pumped, and Jack to be with you. Another episode in the Cross Creek Mug. Listen, I'm gonna take this rig back to my house at some point in time, but I brought this in, um, 'cause I did those Adobe and Photoshop episodes and, um, that was a little bit for me, selfish and two-pronged. Um, but for those of you not watching, I'm in my office, uh, drinking some coffee this morning. Um, freshly roasted Burundi from Burundi. Did it on my back patio last night. Didn't get the chaff off as much as I would've wanted to. So I'm gonna be working on that here in the future. Uh, in this episode, we are going to be talking about all things generation Alpha. Now listen, we've been talking Gen Z a lot, but we are gonna, um, shift the conversation even younger because Gen Alpha is currently, um, thought to have been born between 2010 and 2025, meaning they're not even born all the way yet, . \n\nNick Clason (01:17):\nAnd so we're gonna talk at them, we're gonna talk about them a little bit. There's a few statistics and things that are interesting about them, but they're not fully formed and they're not fully developed yet. And so these are just a lot of things that may just be conjecture, things that we're looking at ahead in the future, curious about. So join me as we dive into that, and here's why, because I think that the younger generations tend to formulate and bring about formation to the older generations and the older demographics. So as always, you can head to the link in the show notes, http://www.hybridministry.xyz/057 for full transcripts. It's also gonna have a link to our YouTube channel where you can subscribe, like rate review, a rating or review in the purple podcast app would be amazing. We are on Instagram, we are on TikTok, we are all the places. And Link in the show notes will have your chance for a 100% completely free ebook, as well as the video transitions that you can get in Adobe Premier Pro. Without any further ado, let's dive into why we need to look at and learn from Generation Alpha for the future of the church. Here we go. \n\nNick Clason (02:30):\nAll right, so Generation Alpha, that is a new demographic younger than Generation Z, right? We had Generation X, generation Y, which we have nicknamed and colloquially, colloquially called the millennials, and then Generation Z. What do you do after Z? Well, you go back to the beginning. So now we're in Generation Alpha. They may have a new name, they may have something, um, that they're called in the future, but for right now, we are referring to them as generation alpha. So right now, I am a youth pastor. If you're not in youth ministry, you may feel like this isn't even a thing that is worth worrying about, but just for some frame of reference and context, right now is actually a really clear year in my mind because middle schoolers are generation alpha and, um, high schoolers are Generation Z. That line, it's an arbitrary line that you draw right between like generations, but most researchers would draw that line, like I said, 2010. \n\nNick Clason (03:28):\nSo you do a little bit of quick math that makes it like a 13 year old. So you're looking at sixth grade, seventh grade, maybe some eighth graders, and then ninth grade and on up. They are younger. But similarly to look at the gap between Gen Z and millennials, we called them, um, some people have called them millennials because they're zrs, but they're also millennials. So they got kind of attributes of both generations. The same thing is gonna be true of the lines, the edges of these arbitrary drawings. Couple of things that are worth noting that I wanna share with you. Um, I got, uh, I looked at an article from exploding topics.com/blog/generation alpha stats. I'll drop the link to that for y'all in the show notes. Make sure you go check that out. Most of this stuff comes from there, but they have it linked to deeper research where they got their information from. \n\nNick Clason (04:17):\nSo go ahead, check those things out. But children between ages of eight and 12, okay? So that's upper elementary, lower middle spend on average four hours and 44 minutes in front of screens every single day. Just think about that for a minute. Four hours and 44 minutes. And while you may be listening to this and thinking, man, that's crazy, that's a lot. How much time are you spending in front of a screen every single day? I mean, right here is my office, I'm sitting in front of a screen, I have another screen, I have my phone, I'm, I'm in front of this eight hours a day, right? Not to mention TVs, not to mention phones, but what really struck this cord for me, what was really making me want to dive into this a little bit more is this the actual screen itself. So we were on vacation last week. \n\nNick Clason (05:03):\nWe were in Florida and we had a tv, just like every room in the America on vacation in hotels or condos has a a tv, right? And there was a problem with the TV though, because the TV only had basic cable. My kids don't understand basic cable, so they would wanna watch TV and they would ask to watch a certain show, and I'd say, bro, I I can't get that show on the TV for you. I can't make Phineas and Ferb be what they play. I don't even know if Disney Channel does Phineas and Ferb anymore. It was mostly big city Greens is what was on. And so instead, my kids as opposed to being like, oh, okay, like they didn't get it. They're like, well, okay, can we watch Phineas and Ferb on your iPad? So I have a seven year old and a four year old. \n\nNick Clason (05:45):\nAnd so one of them adopted my iPad and one of them adopted my wife's iPad. One of them watched Pho and Ferb, one of them watched Mickey Mouse Funhouse. Meanwhile, in the master bedroom where my wife and I were staying the TV in there, I couldn't get it work. And I had, I host a podcast about hybrid ministry, so you'd think I of all people should be able to get this thing to work when I couldn't. My wife was like, well, it's a lost cause. So since I couldn't, the two of us also were just like on our phones, right? Like, um, at the time of the vacation and, and you know, we're gonna be a month in advance or so on this, uh, when I actually post. But, uh, it was n b a free agency. So I was like, checking woe notifications if you know, you know, Sean's notifications from the Athletic and just watching like, uh, YouTube and podcasts and things like that as they're, you know, analyzing the Fred Van Veit signing in Houston and Dylan Brooks and in Houston, and you know, Chris Middleton back to The Bucks and all these things, right? \n\nNick Clason (06:34):\nSo I'm just watching it on my phone. My wife's, you know, she's over there on reels. That's her normal anyway, she's not a big like TV person. She's more like scroll some reels, you know, for her like entertainment, so to speak. So the four of us, my, my wife and I, and my two kids, all of us were on screens, but not the biggest screen, not the TV screen. And I think I, to me, it was like just this eye-opening moment. First of all, I can't even go on vacation without thinking about this podcast, right? But it was this kinda like eye-opening moment, like, man, none of us are watching tv. We're all just on smaller screens. What does this mean? So it caused me to just start asking some questions about the younger generation, um, gen Alpha. I think that these are gonna be related to Generation Z as well. \n\nNick Clason (07:16):\nUh, so I wanna share with y'all a couple of stats. So let's go ahead and take a minute, dive into what some of these, um, fascinating generation Alpha stats are. Let's go. All right, so like I said, according to the exploring topics.com blog, here are some of the stats from Generation Alpha. 47% of Gen Alpha say that they prefer to split their free time between screen time and being outdoors. 47%. So right about half prefer screen time and outdoors. And I think, like if I were to inspect that and ask some questions about it a little bit, really what I'm saying is like, indoors equals screen time and outdoors equals outdoors, which is, you know, normal. The question is like, is there, are there things inside that Gen Alpha are navigating, using, spending time on that are not screen based? The next thing I wanna show you is it says Gen Alpha use an average of 4.2 streaming services. \n\nNick Clason (08:13):\nThat's Gen Alpha. Frankly, I use Disney plus, I use Discovery Plus I use Netflix. Sometimes I use Prime, sometimes I use Hulu. Sometimes I stream off the E S P N app. Sometimes I use like Sling. I mean, I'm up to seven. So while you were like, man, that might sound like a lot. I, I don't think it actually sounds like a lot at all. I have tons of different streaming services, and quite frankly, I've cut the cord with cable years ago, and every time I go on vacation, I'm reminded like, yeah, I don't want cable. Like, that's not what I want, right? Like, I enjoy my streaming services, part of the problem. Now, streaming services, you add all the costs together just as much as cable or more. And so I'm like, I don't know if this is actually saving me any money. 'cause there's enough platforms out there now that they're diversified across all of 'em, you know? \n\nNick Clason (08:58):\nUm, additionally, 59% of gen alphas say that watching TV and movies is their favorite weekend activity. 50% name it as their favorite afterschool activity. And 70% of eight to 11 year olds consider TV and movies to be among their favorite activities. So just think about that. Screen time, gen Z, all that stuff is part of what, um, how they're spending their time on screens. It is wild. And lastly, 38% of gen alpha gamers want a video game that allowed them to build or create. And I think there's something there talking about Minecraft, talking about Roblox types of games. They like to be contributors and creators to the moment, not just passive consumers. You know, my kids, they watch, um, some YouTube, uh, we have YouTube kids, we try to have all the blocks that we can keep 'em safe out there on the internet. But the, my son has recently gotten into watching people play video games. \n\nNick Clason (09:59):\nAnd I'm like, bro, why don't you play a video game yourself? So this weekend I downloaded Mario Kart so that we could have some family Mario Kar battles, which has been pretty fun. Uh, but it's kinda like my kids, uh, seven and four year old, it's kind of their first time ever playing, um, video games, right? And so, um, they're now getting to experience what it's actually like to, to play it. And then I got home from church yesterday and man, they, they had been playing it for hours up to that point. So pretty fun. Um, pretty exciting times. But what does all this stuff mean? So let's dive in to talk about some big ideas and pictures of what this might mean for the church going forward. All right? So let's talk about what this might mean for the idea of the future church. \n\nNick Clason (10:43):\nSo philosophically speaking, as you're listening to this, you might be thinking Gen Alpha, I don't have to care about that. I don't have to worry about that. I'm not in youth ministry. And while that may be true, um, because even some of these kids aren't even born yet, right? Uh, gen Alpha, the lines I've read are 2010 to 2025. Birth years. We're in 2023 at the time of this recording. So there's still two more years of gen alphas to be born, to be popping out people, right? So, , what does this mean? You might be thinking, and here's here's why I think this matters, because philosophically, churches and cultures tend to gravitate towards youth. Watch any movie on Hollywood, watch any movie on tv like you're going, the the main character you're going to find is somebody who is young. And so younger generations tend to kind of carry the weight and carry the day as it pertains to culture and culture. \n\nNick Clason (11:32):\nBuilding youth shapes culture. So if youth shapes culture, then we need to look at what the youth and what the younger people are doing, um, gravitating towards what the trends are, and then what this might mean for us as a church going forward. Because here's what's gonna happen. If not, we're going to become less relevant. We're gonna become more antiquated. And if we are not because we're trying to attract people and, and make Jesus attractive, but because we're trying to be, as Paul said, I, I become a Jew for, for Jews, a Greek for Greeks to, so that I may win some in accordance and for sake of the gospel. And so that's what we're gonna do. Uh, we're going to, um, try and meet people and reach people where they are, where they are spending their time. So philosophically speaking, culture tends to trend younger. So what does that mean? And what are some of the things that we can just right now look at, grab and move forward? Let's go ahead, take a look at that. \n\nNick Clason (12:32):\nSo practically speaking, I have three practical ideas for churches. So the first thing is make things optimized for your phone. Listen, if your website is already not optimized for a phone, like you need to probably stop listening to this right now and go make that happen asap. That is a very crucial and very important part of ministry, I think in, uh, 2023 and beyond. Also, what are ways in which you can invade the phone, not in a creepy way, but in a meaningful way to generations that are not at church in the moment, right? So like both, how can they engage with the at church? So one of my favorite things is the YouVersion, um, bible app, the notes section where they can take notes, follow along, but also like Bible reading plans, short form video, um, short, short form video based content pieces for social media, TikTok, reel shorts, um, that are both funny, fun, relevant and, um, biblical and things that are gonna help them like grow more, uh, as a disciple and as a follower of Jesus. \n\nNick Clason (13:35):\nSo both, what can you do for phones in person and what can you do for phones, um, while they're not there. The other thing I think that is worthwhile is as much screen time as people are spending, how can we as a church offer for them moments not on screens at church. So like, we most recently went to summer camp a couple weeks ago and we offered and challenged our students to adopt the low sell slash no sell challenge. And we rewarded students who took part in that because we thought they would get more outta camp if they were on their phones less as opposed to more. But here's the thing, we didn't just do a blanket no cell phone policy because kids use their phones for alarms. Kids use their phones for cameras, kids use their phones for all kinds of different things. And quite frankly, so do you, and so do I like my phone is my g p s my phone is my daytimer, my phone is my like, you know, I got a question. \n\nNick Clason (14:29):\nLook it up. Like my phone is, is a lot of things to me. And I think that's part of the problem is we a lot of times equate screen time to just simply social media when in the reality screen time is a lot of things. Like when I travel, my screen time goes through the roof, not 'cause I'm spending more time on my phones at my vacation destination, but because I'm traveling and I got my Maps app open the whole time and my screen is counting that against me. The second thing is, can you incorporate video games? Students are spending more and more time on video games. So both that could be like in your environment, especially if you're a youth pastor, that's not a foreign idea. It's, it's been around for years. Honestly. I grew up in a ministry that had video games offered to me as a teenager, but can you also, um, maybe incorporate video games in things like Twitch streams or YouTube gaming, like those types of things. \n\nNick Clason (15:17):\nAnd can you use that to both, um, let students watch and, and view and participate in from a passive view perspective and or can you flip that script and give them opportunities, platforms, times to come in stream? Things like, can you find a way to incorporate that into your ministry to create a wider pool and a wider reach? Because just think about this. If you invite someone into to stream on one of your platforms, they're gonna cross promote that. They're gonna tell their friends that they're online, like all kinds of fun stuff like that. So, so start thinking and asking yourself, are there ways to incorporate video games? That's one of the ways that Gen Alpha is using, especially things like Minecraft and Roblox. One of the things that I thought was awesome during c o we built a dedicated for our own student ministry Minecraft server, and it was really cool. \n\nNick Clason (16:08):\nLike it was a really cool thing. Um, you know, covid and, and you know, our leaders not really getting it and getting into it helped it, you know, not have as much traction as I think it could have maybe should have. Um, but, but things like that are so cool, so niche. Are there ways to utilize that for the advancement, um, of your student ministry culture, advancement of the name of Jesus, the gospel, all those types of things I think worth que are, are worth questioning. And the third thing is I think we need to start discipling students through it and not away from it. If you're anything like me, you've grown up in, you know, early nineties, uh, mid two thousands almost all of the things were like challenging students to, to lay things aside, like turn your phone into a dumb phone, all these things. \n\nNick Clason (16:53):\nAnd I think those are good things. I think if you, if you feel so inclined to do that personally, then you should do that. But I think, like I said, phones are not going anywhere, right? Um, but how do we help disciple people through it? Um, because they have it, right? Like, I'll just say this as a parent, I am going to hold off on getting my kids a phone for as long as humanly possible. I say that right now when they're seven and four. I can't tell you what it's gonna be like in five years or seven years and where they're at with that, but I don't want them to have a phone. 'cause there are dangers on there that pornography addiction, things like that all can stem from a simple device in your pocket. That being said, many, many of our people have them. So how do we help navigate them through it? How do we help create within them good digital hygiene, um, good practices to navigating having a phone and living in the worldwide web in the 21st century and using it for good and using it to reach people for the gospel. So I think that's a shift that the church needs to start moving towards is less, Hey, cut it off, go cold Turkey instead. Hey, you have it, but with it, here's how you can use it. \n\nNick Clason (18:07):\nWell, hey everyone, thanks so much for sticking around to the end of this episode. I hope you found it helpful. As always, link in the show notes for transcripts, links to the YouTube video if you wanna watch that. And TikTok, Instagram, YouTube shorts, all those things go like, follow, subscribe, uh, all the places. Um, we love hanging out with y'all. If you have a question, head to our website, http://www.hybridministry.xyz and send us a question. We would love to answer it here on the pod at some point in the future. And don't forget, we got a couple freebies in the show notes as well. So go to the show notes. That is going to be your one stop shop for everything that you need. And don't forget, and as always, stay hybrid.","content_html":"\u003cp\u003eWelcome to the Hybrid Ministry Podcast, where we explore the ever-evolving landscape of ministry in the digital age. In this enlightening episode, we dive deep into the emerging Generation Alpha and its future implications for pastors and church leaders.\u003c/p\u003e\n\n\u003cp\u003e🎙️ Unraveling Generation Alpha:\u003cbr\u003e\nGeneration Alpha, born between 2010 and 2025, is the first generation to be entirely immersed in the digital world from birth. These tech-savvy and highly connected individuals are growing up amidst unprecedented technological advancements, shaping their worldviews, values, and relationships in unique ways. Join us as we dissect the defining characteristics of Generation Alpha and explore how they differ from previous generations.\u003c/p\u003e\n\n\u003cp\u003e🧭 Navigating Future Ministry Challenges:\u003cbr\u003e\nAs Generation Alpha matures, pastors and church leaders must prepare for new ministry challenges and opportunities. How can the Church effectively communicate timeless truths to a generation that processes information differently? What strategies can we adopt to ensure that biblical values remain relevant in the fast-paced, technology-driven lives of Alpha kids? Nick share insights and experiences that shed light on these crucial questions.\u003c/p\u003e\n\n\u003cp\u003e💡 Embracing Innovation and Adaptability:\u003cbr\u003e\nIn this episode, we emphasize the importance of embracing innovation and adaptability in ministry. Discover how churches and faith communities worldwide are already leveraging technology to engage with Generation Alpha on digital platforms, fostering meaningful connections and nurturing their spiritual growth. \u003c/p\u003e\n\n\u003cp\u003e🌟 Building a Generation Alpha-Inclusive Ministry:\u003cbr\u003e\nJoin us as we explore practical tips and strategies for building a Generation Alpha-inclusive ministry that celebrates diversity and encourages genuine connections. From utilizing interactive multimedia content to designing age-appropriate digital discipleship programs, our experts share actionable advice to empower pastors and leaders in reaching and discipling the Alpha generation effectively.\u003c/p\u003e\n\n\u003cp\u003e🎧 Tune in to the Hybrid Ministry Podcast and join the conversation on navigating ministry in the era of Generation Alpha. Don\u0026#39;t miss this opportunity to equip yourself with the insights and tools needed to effectively minister to the next generation of faith pioneers.\u003c/p\u003e\n\n\u003cp\u003e🌐 For more resources, articles, and discussions on ministry in the digital age, visit our website at HybridMinistry.xyz\u003c/p\u003e\n\n\u003cp\u003e🎥 YOUTUBE\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e📱SOCIAL\u003cbr\u003e\nTIKTOK:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eINSTAGRAM:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🗒️ SHOWNOTES\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/057\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/057\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e🆓 FREEBIES\u003cbr\u003e\nFREE Animation Effects for Adobe Premiere Pro:\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e⏱️\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:30 Intro\u003cbr\u003e\n02:30-07:25 Meet Generation Alpha - Who are they? When were they born? What do we know?\u003cbr\u003e\n07:25-10:38 Three Interesting Trends about Generation Alpha\u003cbr\u003e\n10:38-18:06 How Generation Alpha will shape the church in the Future\u003cbr\u003e\n18:06-19:00 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\n\u003csilence\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:07):\u003cbr\u003e\nWell, hello everybody and welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, thrilled, excited, pumped, and Jack to be with you. Another episode in the Cross Creek Mug. Listen, I\u0026#39;m gonna take this rig back to my house at some point in time, but I brought this in, um, \u0026#39;cause I did those Adobe and Photoshop episodes and, um, that was a little bit for me, selfish and two-pronged. Um, but for those of you not watching, I\u0026#39;m in my office, uh, drinking some coffee this morning. Um, freshly roasted Burundi from Burundi. Did it on my back patio last night. Didn\u0026#39;t get the chaff off as much as I would\u0026#39;ve wanted to. So I\u0026#39;m gonna be working on that here in the future. Uh, in this episode, we are going to be talking about all things generation Alpha. Now listen, we\u0026#39;ve been talking Gen Z a lot, but we are gonna, um, shift the conversation even younger because Gen Alpha is currently, um, thought to have been born between 2010 and 2025, meaning they\u0026#39;re not even born all the way yet, \u003claugh\u003e. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:17):\u003cbr\u003e\nAnd so we\u0026#39;re gonna talk at them, we\u0026#39;re gonna talk about them a little bit. There\u0026#39;s a few statistics and things that are interesting about them, but they\u0026#39;re not fully formed and they\u0026#39;re not fully developed yet. And so these are just a lot of things that may just be conjecture, things that we\u0026#39;re looking at ahead in the future, curious about. So join me as we dive into that, and here\u0026#39;s why, because I think that the younger generations tend to formulate and bring about formation to the older generations and the older demographics. So as always, you can head to the link in the show notes, \u003ca href=\"http://www.hybridministry.xyz/057\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/057\u003c/a\u003e for full transcripts. It\u0026#39;s also gonna have a link to our YouTube channel where you can subscribe, like rate review, a rating or review in the purple podcast app would be amazing. We are on Instagram, we are on TikTok, we are all the places. And Link in the show notes will have your chance for a 100% completely free ebook, as well as the video transitions that you can get in Adobe Premier Pro. Without any further ado, let\u0026#39;s dive into why we need to look at and learn from Generation Alpha for the future of the church. Here we go. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:30):\u003cbr\u003e\nAll right, so Generation Alpha, that is a new demographic younger than Generation Z, right? We had Generation X, generation Y, which we have nicknamed and colloquially, colloquially called the millennials, and then Generation Z. What do you do after Z? Well, you go back to the beginning. So now we\u0026#39;re in Generation Alpha. They may have a new name, they may have something, um, that they\u0026#39;re called in the future, but for right now, we are referring to them as generation alpha. So right now, I am a youth pastor. If you\u0026#39;re not in youth ministry, you may feel like this isn\u0026#39;t even a thing that is worth worrying about, but just for some frame of reference and context, right now is actually a really clear year in my mind because middle schoolers are generation alpha and, um, high schoolers are Generation Z. That line, it\u0026#39;s an arbitrary line that you draw right between like generations, but most researchers would draw that line, like I said, 2010. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:28):\u003cbr\u003e\nSo you do a little bit of quick math that makes it like a 13 year old. So you\u0026#39;re looking at sixth grade, seventh grade, maybe some eighth graders, and then ninth grade and on up. They are younger. But similarly to look at the gap between Gen Z and millennials, we called them, um, some people have called them millennials because they\u0026#39;re zrs, but they\u0026#39;re also millennials. So they got kind of attributes of both generations. The same thing is gonna be true of the lines, the edges of these arbitrary drawings. Couple of things that are worth noting that I wanna share with you. Um, I got, uh, I looked at an article from exploding topics.com/blog/generation alpha stats. I\u0026#39;ll drop the link to that for y\u0026#39;all in the show notes. Make sure you go check that out. Most of this stuff comes from there, but they have it linked to deeper research where they got their information from. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:17):\u003cbr\u003e\nSo go ahead, check those things out. But children between ages of eight and 12, okay? So that\u0026#39;s upper elementary, lower middle spend on average four hours and 44 minutes in front of screens every single day. Just think about that for a minute. Four hours and 44 minutes. And while you may be listening to this and thinking, man, that\u0026#39;s crazy, that\u0026#39;s a lot. How much time are you spending in front of a screen every single day? I mean, right here is my office, I\u0026#39;m sitting in front of a screen, I have another screen, I have my phone, I\u0026#39;m, I\u0026#39;m in front of this eight hours a day, right? Not to mention TVs, not to mention phones, but what really struck this cord for me, what was really making me want to dive into this a little bit more is this the actual screen itself. So we were on vacation last week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:03):\u003cbr\u003e\nWe were in Florida and we had a tv, just like every room in the America on vacation in hotels or condos has a a tv, right? And there was a problem with the TV though, because the TV only had basic cable. My kids don\u0026#39;t understand basic cable, so they would wanna watch TV and they would ask to watch a certain show, and I\u0026#39;d say, bro, I I can\u0026#39;t get that show on the TV for you. I can\u0026#39;t make Phineas and Ferb be what they play. I don\u0026#39;t even know if Disney Channel does Phineas and Ferb anymore. It was mostly big city Greens is what was on. And so instead, my kids as opposed to being like, oh, okay, like they didn\u0026#39;t get it. They\u0026#39;re like, well, okay, can we watch Phineas and Ferb on your iPad? So I have a seven year old and a four year old. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:45):\u003cbr\u003e\nAnd so one of them adopted my iPad and one of them adopted my wife\u0026#39;s iPad. One of them watched Pho and Ferb, one of them watched Mickey Mouse Funhouse. Meanwhile, in the master bedroom where my wife and I were staying the TV in there, I couldn\u0026#39;t get it work. And I had, I host a podcast about hybrid ministry, so you\u0026#39;d think I of all people should be able to get this thing to work when I couldn\u0026#39;t. My wife was like, well, it\u0026#39;s a lost cause. So since I couldn\u0026#39;t, the two of us also were just like on our phones, right? Like, um, at the time of the vacation and, and you know, we\u0026#39;re gonna be a month in advance or so on this, uh, when I actually post. But, uh, it was n b a free agency. So I was like, checking woe notifications if you know, you know, Sean\u0026#39;s notifications from the Athletic and just watching like, uh, YouTube and podcasts and things like that as they\u0026#39;re, you know, analyzing the Fred Van Veit signing in Houston and Dylan Brooks and in Houston, and you know, Chris Middleton back to The Bucks and all these things, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:34):\u003cbr\u003e\nSo I\u0026#39;m just watching it on my phone. My wife\u0026#39;s, you know, she\u0026#39;s over there on reels. That\u0026#39;s her normal anyway, she\u0026#39;s not a big like TV person. She\u0026#39;s more like scroll some reels, you know, for her like entertainment, so to speak. So the four of us, my, my wife and I, and my two kids, all of us were on screens, but not the biggest screen, not the TV screen. And I think I, to me, it was like just this eye-opening moment. First of all, I can\u0026#39;t even go on vacation without thinking about this podcast, right? But it was this kinda like eye-opening moment, like, man, none of us are watching tv. We\u0026#39;re all just on smaller screens. What does this mean? So it caused me to just start asking some questions about the younger generation, um, gen Alpha. I think that these are gonna be related to Generation Z as well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:16):\u003cbr\u003e\nUh, so I wanna share with y\u0026#39;all a couple of stats. So let\u0026#39;s go ahead and take a minute, dive into what some of these, um, fascinating generation Alpha stats are. Let\u0026#39;s go. All right, so like I said, according to the exploring topics.com blog, here are some of the stats from Generation Alpha. 47% of Gen Alpha say that they prefer to split their free time between screen time and being outdoors. 47%. So right about half prefer screen time and outdoors. And I think, like if I were to inspect that and ask some questions about it a little bit, really what I\u0026#39;m saying is like, indoors equals screen time and outdoors equals outdoors, which is, you know, normal. The question is like, is there, are there things inside that Gen Alpha are navigating, using, spending time on that are not screen based? The next thing I wanna show you is it says Gen Alpha use an average of 4.2 streaming services. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:13):\u003cbr\u003e\nThat\u0026#39;s Gen Alpha. Frankly, I use Disney plus, I use Discovery Plus I use Netflix. Sometimes I use Prime, sometimes I use Hulu. Sometimes I stream off the E S P N app. Sometimes I use like Sling. I mean, I\u0026#39;m up to seven. So while you were like, man, that might sound like a lot. I, I don\u0026#39;t think it actually sounds like a lot at all. I have tons of different streaming services, and quite frankly, I\u0026#39;ve cut the cord with cable years ago, and every time I go on vacation, I\u0026#39;m reminded like, yeah, I don\u0026#39;t want cable. Like, that\u0026#39;s not what I want, right? Like, I enjoy my streaming services, part of the problem. Now, streaming services, you add all the costs together just as much as cable or more. And so I\u0026#39;m like, I don\u0026#39;t know if this is actually saving me any money. \u0026#39;cause there\u0026#39;s enough platforms out there now that they\u0026#39;re diversified across all of \u0026#39;em, you know? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:58):\u003cbr\u003e\nUm, additionally, 59% of gen alphas say that watching TV and movies is their favorite weekend activity. 50% name it as their favorite afterschool activity. And 70% of eight to 11 year olds consider TV and movies to be among their favorite activities. So just think about that. Screen time, gen Z, all that stuff is part of what, um, how they\u0026#39;re spending their time on screens. It is wild. And lastly, 38% of gen alpha gamers want a video game that allowed them to build or create. And I think there\u0026#39;s something there talking about Minecraft, talking about Roblox types of games. They like to be contributors and creators to the moment, not just passive consumers. You know, my kids, they watch, um, some YouTube, uh, we have YouTube kids, we try to have all the blocks that we can keep \u0026#39;em safe out there on the internet. But the, my son has recently gotten into watching people play video games. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:59):\u003cbr\u003e\nAnd I\u0026#39;m like, bro, why don\u0026#39;t you play a video game yourself? So this weekend I downloaded Mario Kart so that we could have some family Mario Kar battles, which has been pretty fun. Uh, but it\u0026#39;s kinda like my kids, uh, seven and four year old, it\u0026#39;s kind of their first time ever playing, um, video games, right? And so, um, they\u0026#39;re now getting to experience what it\u0026#39;s actually like to, to play it. And then I got home from church yesterday and man, they, they had been playing it for hours up to that point. So pretty fun. Um, pretty exciting times. But what does all this stuff mean? So let\u0026#39;s dive in to talk about some big ideas and pictures of what this might mean for the church going forward. All right? So let\u0026#39;s talk about what this might mean for the idea of the future church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:43):\u003cbr\u003e\nSo philosophically speaking, as you\u0026#39;re listening to this, you might be thinking Gen Alpha, I don\u0026#39;t have to care about that. I don\u0026#39;t have to worry about that. I\u0026#39;m not in youth ministry. And while that may be true, um, because even some of these kids aren\u0026#39;t even born yet, right? Uh, gen Alpha, the lines I\u0026#39;ve read are 2010 to 2025. Birth years. We\u0026#39;re in 2023 at the time of this recording. So there\u0026#39;s still two more years of gen alphas to be born, to be popping out people, right? So, \u003claugh\u003e, what does this mean? You might be thinking, and here\u0026#39;s here\u0026#39;s why I think this matters, because philosophically, churches and cultures tend to gravitate towards youth. Watch any movie on Hollywood, watch any movie on tv like you\u0026#39;re going, the the main character you\u0026#39;re going to find is somebody who is young. And so younger generations tend to kind of carry the weight and carry the day as it pertains to culture and culture. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:32):\u003cbr\u003e\nBuilding youth shapes culture. So if youth shapes culture, then we need to look at what the youth and what the younger people are doing, um, gravitating towards what the trends are, and then what this might mean for us as a church going forward. Because here\u0026#39;s what\u0026#39;s gonna happen. If not, we\u0026#39;re going to become less relevant. We\u0026#39;re gonna become more antiquated. And if we are not because we\u0026#39;re trying to attract people and, and make Jesus attractive, but because we\u0026#39;re trying to be, as Paul said, I, I become a Jew for, for Jews, a Greek for Greeks to, so that I may win some in accordance and for sake of the gospel. And so that\u0026#39;s what we\u0026#39;re gonna do. Uh, we\u0026#39;re going to, um, try and meet people and reach people where they are, where they are spending their time. So philosophically speaking, culture tends to trend younger. So what does that mean? And what are some of the things that we can just right now look at, grab and move forward? Let\u0026#39;s go ahead, take a look at that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:32):\u003cbr\u003e\nSo practically speaking, I have three practical ideas for churches. So the first thing is make things optimized for your phone. Listen, if your website is already not optimized for a phone, like you need to probably stop listening to this right now and go make that happen asap. That is a very crucial and very important part of ministry, I think in, uh, 2023 and beyond. Also, what are ways in which you can invade the phone, not in a creepy way, but in a meaningful way to generations that are not at church in the moment, right? So like both, how can they engage with the at church? So one of my favorite things is the YouVersion, um, bible app, the notes section where they can take notes, follow along, but also like Bible reading plans, short form video, um, short, short form video based content pieces for social media, TikTok, reel shorts, um, that are both funny, fun, relevant and, um, biblical and things that are gonna help them like grow more, uh, as a disciple and as a follower of Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:35):\u003cbr\u003e\nSo both, what can you do for phones in person and what can you do for phones, um, while they\u0026#39;re not there. The other thing I think that is worthwhile is as much screen time as people are spending, how can we as a church offer for them moments not on screens at church. So like, we most recently went to summer camp a couple weeks ago and we offered and challenged our students to adopt the low sell slash no sell challenge. And we rewarded students who took part in that because we thought they would get more outta camp if they were on their phones less as opposed to more. But here\u0026#39;s the thing, we didn\u0026#39;t just do a blanket no cell phone policy because kids use their phones for alarms. Kids use their phones for cameras, kids use their phones for all kinds of different things. And quite frankly, so do you, and so do I like my phone is my g p s my phone is my daytimer, my phone is my like, you know, I got a question. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:29):\u003cbr\u003e\nLook it up. Like my phone is, is a lot of things to me. And I think that\u0026#39;s part of the problem is we a lot of times equate screen time to just simply social media when in the reality screen time is a lot of things. Like when I travel, my screen time goes through the roof, not \u0026#39;cause I\u0026#39;m spending more time on my phones at my vacation destination, but because I\u0026#39;m traveling and I got my Maps app open the whole time and my screen is counting that against me. The second thing is, can you incorporate video games? Students are spending more and more time on video games. So both that could be like in your environment, especially if you\u0026#39;re a youth pastor, that\u0026#39;s not a foreign idea. It\u0026#39;s, it\u0026#39;s been around for years. Honestly. I grew up in a ministry that had video games offered to me as a teenager, but can you also, um, maybe incorporate video games in things like Twitch streams or YouTube gaming, like those types of things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:17):\u003cbr\u003e\nAnd can you use that to both, um, let students watch and, and view and participate in from a passive view perspective and or can you flip that script and give them opportunities, platforms, times to come in stream? Things like, can you find a way to incorporate that into your ministry to create a wider pool and a wider reach? Because just think about this. If you invite someone into to stream on one of your platforms, they\u0026#39;re gonna cross promote that. They\u0026#39;re gonna tell their friends that they\u0026#39;re online, like all kinds of fun stuff like that. So, so start thinking and asking yourself, are there ways to incorporate video games? That\u0026#39;s one of the ways that Gen Alpha is using, especially things like Minecraft and Roblox. One of the things that I thought was awesome during c o we built a dedicated for our own student ministry Minecraft server, and it was really cool. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:08):\u003cbr\u003e\nLike it was a really cool thing. Um, you know, covid and, and you know, our leaders not really getting it and getting into it helped it, you know, not have as much traction as I think it could have maybe should have. Um, but, but things like that are so cool, so niche. Are there ways to utilize that for the advancement, um, of your student ministry culture, advancement of the name of Jesus, the gospel, all those types of things I think worth que are, are worth questioning. And the third thing is I think we need to start discipling students through it and not away from it. If you\u0026#39;re anything like me, you\u0026#39;ve grown up in, you know, early nineties, uh, mid two thousands almost all of the things were like challenging students to, to lay things aside, like turn your phone into a dumb phone, all these things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:53):\u003cbr\u003e\nAnd I think those are good things. I think if you, if you feel so inclined to do that personally, then you should do that. But I think, like I said, phones are not going anywhere, right? Um, but how do we help disciple people through it? Um, because they have it, right? Like, I\u0026#39;ll just say this as a parent, I am going to hold off on getting my kids a phone for as long as humanly possible. I say that right now when they\u0026#39;re seven and four. I can\u0026#39;t tell you what it\u0026#39;s gonna be like in five years or seven years and where they\u0026#39;re at with that, but I don\u0026#39;t want them to have a phone. \u0026#39;cause there are dangers on there that pornography addiction, things like that all can stem from a simple device in your pocket. That being said, many, many of our people have them. So how do we help navigate them through it? How do we help create within them good digital hygiene, um, good practices to navigating having a phone and living in the worldwide web in the 21st century and using it for good and using it to reach people for the gospel. So I think that\u0026#39;s a shift that the church needs to start moving towards is less, Hey, cut it off, go cold Turkey instead. Hey, you have it, but with it, here\u0026#39;s how you can use it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:07):\u003cbr\u003e\nWell, hey everyone, thanks so much for sticking around to the end of this episode. I hope you found it helpful. As always, link in the show notes for transcripts, links to the YouTube video if you wanna watch that. And TikTok, Instagram, YouTube shorts, all those things go like, follow, subscribe, uh, all the places. Um, we love hanging out with y\u0026#39;all. If you have a question, head to our website, \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e and send us a question. We would love to answer it here on the pod at some point in the future. And don\u0026#39;t forget, we got a couple freebies in the show notes as well. So go to the show notes. That is going to be your one stop shop for everything that you need. And don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"Welcome to the Hybrid Ministry Podcast, where we explore the ever-evolving landscape of ministry in the digital age. In this enlightening episode, we dive deep into the emerging Generation Alpha and its future implications for pastors and church leaders.\r\n\r\n🎙️ Unraveling Generation Alpha:\r\nGeneration Alpha, born between 2010 and 2025, is the first generation to be entirely immersed in the digital world from birth. These tech-savvy and highly connected individuals are growing up amidst unprecedented technological advancements, shaping their worldviews, values, and relationships in unique ways. Join us as we dissect the defining characteristics of Generation Alpha and explore how they differ from previous generations.\r\n\r\n🧭 Navigating Future Ministry Challenges:\r\nAs Generation Alpha matures, pastors and church leaders must prepare for new ministry challenges and opportunities. How can the Church effectively communicate timeless truths to a generation that processes information differently? What strategies can we adopt to ensure that biblical values remain relevant in the fast-paced, technology-driven lives of Alpha kids? Nick share insights and experiences that shed light on these crucial questions.\r\n\r\n💡 Embracing Innovation and Adaptability:\r\nIn this episode, we emphasize the importance of embracing innovation and adaptability in ministry. Discover how churches and faith communities worldwide are already leveraging technology to engage with Generation Alpha on digital platforms, fostering meaningful connections and nurturing their spiritual growth. \r\n\r\n🌟 Building a Generation Alpha-Inclusive Ministry:\r\nJoin us as we explore practical tips and strategies for building a Generation Alpha-inclusive ministry that celebrates diversity and encourages genuine connections. From utilizing interactive multimedia content to designing age-appropriate digital discipleship programs, our experts share actionable advice to empower pastors and leaders in reaching and discipling the Alpha generation effectively.\r\n\r\n🎧 Tune in to the Hybrid Ministry Podcast and join the conversation on navigating ministry in the era of Generation Alpha. Don't miss this opportunity to equip yourself with the insights and tools needed to effectively minister to the next generation of faith pioneers.\r\n\r\n🌐 For more resources, articles, and discussions on ministry in the digital age, visit our website at HybridMinistry.xyz","date_published":"2023-08-10T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/6bb60816-78ea-4255-a44d-2b7259aff4e8.mp3","mime_type":"audio/mpeg","size_in_bytes":27373059,"duration_in_seconds":1140}]},{"id":"2669209e-7517-4273-a07d-59058bc643e8","title":"Episode 056: VIDEO: Final Editing Crash Course on Integrating Adobe Photoshop into your Video Editing","url":"https://www.hybridministry.xyz/056","content_text":"Welcome to Part 3 of the Hybrid Ministry Podcast's (hybridministry.xyz) captivating mini-series! In this episode, Nick Clason delves into the exciting world of video editing and he will explore the art of seamlessly integrating Adobe Photoshop files into Adobe Premiere Pro. Join us as we embark on a crash course designed to empower both beginners and seasoned editors with the skills they need to create stunning, professional-looking videos. From basic editing techniques to advanced tips, we've got you covered. Learn how to bring your vision to life and take your video content to new heights. Don't miss this opportunity to sharpen your creative prowess and join the ranks of skilled video editors! \n\nSubscribe now and hit that notification bell so you won't miss a moment of this enriching series. Let's unlock the potential of your video projects together!\n\nWhile you can certainly listen to this, this episode is best consumed via video:\n\nPART 1: https://youtu.be/uZzatZ4KFyE\nPART 2: https://youtu.be/VAKSwE97nYE\n\nHang out on TikTok:\nhttps://www.tiktok.com/@clasonnick\n\nShowNotes \u0026amp; Transcripts:\nhttp://www.hybridministry.xyz/056\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\nInstagram:\nhttp://www.instagram.com/hybridministry\n\nSHOWNOTES\nFREE Animation Effects for Adobe Premiere Pro:\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nFREE Stock Photo Site:\nhttps://unsplash.com/\n\nFREE Church Motion Backgrounds:\nhttps://www.churchmotiongraphics.com/free-worship-media/\n\nTIMECODES\n00:00-02:43 Intro\n02:43-04:10 Opening up Adobe Photoshop and getting things started\n04:10-07:47 Creating a Background with a photo\n07:47-10:09 Using layers from an old design\n10:09-11:06 Creating a Still Graphics from a Video Frame Using Adobe Premiere Pro\n11:06-12:16 Adding in a transparent layer ontop of your background\n12:16-14:27 Bringing in Layeres from an Old Photoshop Project\n14:27-15:29 Replacing a Missing Font\n15:29-16:27 How to Make a Clipping Mask over a Text Layer\n16:27-17:32 Editing Text in Photoshop with the text tool\n17:32-18:39 Adding in other design elements\n18:39-19:10 Finalizing and Saving a Graphic\n19:10-21:01 Starting Graphic Number 2\n21:01-21:19 Repositioning Layers in Adobe Photoshop\n21:19-21:31 Using, Adding and Editing Text Layers in Photoshop \n21:31-23:12 How to Add drop Shadow to your text in Photoshop \n23:12-23:38 Incorporating other layers into photoshop\n23:38-24:04 Transforming Layers in Photoshop\n24:04-24:55 Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWhat is up everybody? Welcome back to another episode of Hybrid Ministry. My name is Nick. I am your host today drinking out of my work Cross Creek Students coffee mug. You gotta be on YouTube. See this? \n\nNick Clason (00:22):\nMm. \n\nNick Clason (00:23):\nIt's from a Keurig, so it's super mid. Anyway, uh, we are going to be rounding out our third and final, um, Adobe tutorial session. So once again, if you're listening, this is going to be a better one for you to watch. Um, all of that's uploaded to my YouTube. Oh, sorry about that. All that's uploaded to my YouTube channel. So hit the link in the show notes for that. Um, go subscribe, go light, go do all the things. Those things help us a lot. Um, all that being said, um, we have done a long form Adobe, uh, premiere Pro editing. We've done some short form video stuff. Um, and then finally we are gonna round out today with Adobe Photoshop. So I'm gonna make two graphics that I'm going to use in our student ministry pre-roll and I'll just wanna give you a step-by-step tutorial on how to do those. \n\nNick Clason (01:12):\nUm, the benefit of using Photoshop and Adobe Premier Pro, in my estimation, I've never really used Final Cup Pro or any of the other ones, so I can't speak for those. But the benefit is that when you make a layer in Adobe Photoshop and you bring it into Adobe Premier Pro, you can animate it, you can move it around. And if you need to make adjustments and changes, you just need to go back to your original source file of Adobe Photoshop, change it, and it's changed. You don't have to render it out in a final form thing like A P N G. Um, but keeping it just in that Photoshop file will allow it to be, um, edited and used in Adobe Premiere Pro. So all that to be said, if you've not seen our other videos, go back and look. This video might actually be the best video to start with, like editing videos, one thing, but then animating layers and on top of it via Adobe Photoshop is gonna be what this one's all about. \n\nNick Clason (02:03):\nAnd so if you don't have photo, a basic Photoshop skill yet, then maybe start here. Episode 56, go back to episode, uh, 53 and 54. Uh, in the meantime, 55 if you didn't know was our one year celebration. And so that was just kind of a rehash on what is hybrid, why are we passionate about it, and why do we keep doing it? So be sure to check all that stuff out. Finally, I got a couple freebies for you in the show notes, free ebook and free Adobe Premiere Pro, um, animations effects. So go grab either one of those and uh, leave us a like rating, review, subscribe, all the things. Thanks for hanging out. Let's jump in. \n\nNick Clason (02:45):\nAll right, so you are seeing my desktop. Now this is what it looks like if you open up Adobe Photoshop. It's gonna start with a screen that looks something like this. I'm gonna click here, new file. And we are going to make a graphic about our upcoming event called Space Jam. So the width that you want is 1920 by 10 80. If you're going wide screen, if you are going um, vertical, um, you're gonna want 10 80 by 1920. But we are going wide screen. These are your pixels, 1920 by 10 80. The resolution that you want is 72. Um, if you were gonna go for like a print piece, um, you want 300 and if you're gonna go for a print piece, you're gonna wanna switch it from RGB to C M Y K. Those are different color coding things. I don't know a ton about that, but I used to work with a guy who printed banners and that's what he told me. \n\nNick Clason (03:39):\nSo I'm gonna go with him. Um, shout out to Eber, Cincinnati, Ohio. Anyway, uh, RGB is uh, what you want for a screen and that's what we're gonna be doing these for. And uh, the rest of this stuff I am not that worried about. You can click into those. Those are just some advanced options. So any, anyway, we're gonna hit create. So here we go with a completely blank Photoshop canvas. Now, oh, um, so what we're gonna do is, um, I am going to grab, um, a photo. And so I'm gonna go over here and all of my photos are saved in an Amazon photo and Google photos as an automatic backup. Uh, so I am going to log into my photo storage and I'm gonna get a photo of, uh, our students or video of our students. Um, and so let me go to, I have some album, there we go. Albums, cross Creek Students go to some of the more recent ones that's Broomball from winter. That's definitely not the most recent. Um, let me just go here. I got a bunch from camp. Maybe not, you know what, I also have it in Google Photos. \n\nNick Clason (05:18):\nYeah, here we go. So it's going to be called Space Jam Basketball and Frisbee Night. So none of these super encapsulate that. Um, I'm just gonna try and find like a fun one. Here's just like, oh, that's the whole video I was gonna get. Let me pick, \n\nNick Clason (05:56):\nThese are all from camp, so half the battle's fine. I'm a good background. So I think I'm just gonna pick this, this one right here. This is them just in the room. So I'm gonna download that sucker. Uh, it's gonna take me a minute cuz it is a video. Um, and so if I didn't want to do a video and I just wanted to do any sort of generic background, I could also do that. So another, uh, resource for you, a couple resources. Um, you can go to unsplash.com, um, and search for anything. So if I wanted to do basketball, just pick basketball. Um, if I also wanted to do Frisbee, I could go here and just do Frisbee. So unsplash.com is a completely free stock footage, um, website. Um, another one for you that isn't footage but is also completely free. CMG create, um, here's your free, they have free like stills. \n\nNick Clason (07:05):\nSo, um, if you get, let's just say like it's more like abstracty than it is like photos. So, um, and I haven't been on here in a minute, so it looks a little different, but I know that they have, yeah, these are all free. So if I just click view all still backgrounds and just kind of scroll through here, you know, and if you wanted like this or, or like one of these, you could totally go for that. So I'm gonna get this Norwegian tones flow, I might use that. So anyway, back to that. Now the other thing I have is I have in my, um, calendaring, I have some, this is our summer calendar just for frame of reference for y'all. Um, lemme pull it up here. So you can see this is where our summer calendar. So it's kind, kind of got like a theme, like a vibe to it. \n\nNick Clason (08:07):\nSo we already got this little icon guy here. We already got these sort of texts and everything like that. And so I've been doing that. Like anytime I would build like a a thing, I would build it with like that sort of vibe, right? The little like oval, the same text using in, out, in Inc. Incorporate the use of the icons. And so that's probably what I'm gonna do here. Um, again and as well. But I got some of those different layers and stuff to work with. And so, um, what I'm gonna do, because later I'm actually going to animate this, um, probably not with y'all, but, but I am probably gonna animate it. I do kinda want to use that. Um, I do kinda wanna use that video that I downloaded of all the students screaming. And so I just need to stick, I'm gonna start this, um, this premiere file. Um, let's see, where did I store those? I think I might actually stored it in social media. Uh, 2023 events. Summer. Yeah. So I'm gonna call this oh four Space Jam and we're just gonna store it there for now. And so all I'm gonna do here is I'm just gonna, uh, pull in \n\nNick Clason (09:33):\nThat video of them screaming into my sequence here so you can hear trying to volume up. All right, so let's go, \n\nNick Clason (10:10):\nLet's go with that. So this right here exports the frame. I'm gonna put it, um, where I store all of the graphics. So I'm gonna go to graphics announcements, summer slides, actually it's in P S D. Um, and I'm gonna actually make a folder so it all stores in the same spot. Actually, you know what I'm gonna put it, I don't have a great file storage for this, so do not borrow my file storage methods cuz everyone tells me that they can't figure it out. And um, sometimes I can't even figure it out. I'm gonna put it in there. So there's just the frame. Okay, so that being said, now we're back in Photoshop. So now I can go grab just the still frame, um, that I'm gonna use later. And so it's in social media, TikTok and Res 2023 events, summer calendar, space Jam. \n\nNick Clason (10:59):\nSo there's my still boom. Okay, now I, I am going to  landry's face, I am going to pull this Norwegian water thing in. And uh, now it's on top of it. So now it covers up my picture. However, if I go over here and I right click or command click or whatever you do to get your other options and go to blending, I can reduce down the opacity. So now my, uh, my video or my, my photo back there, you can see back through here that it's, it's, it's, uh, showing. So I'm gonna click okay for that. Um, and I'm gonna turn this. All right. So what we're gonna do is we're gonna make that background black and white. So image adjustments, black and white. So now it's black and white. I'm gonna just increase the opacity a little bit. I want it to be just faint. All right, it's back there. Can't really tell a lot. Um, and then out of my old graphics, cuz it, I think it's worth, you know, admitting I don't necessarily have to reinvent the wheel every single time. Um, so I'm gonna go pull open, oh, it's in PSDs, I'm gonna go pull open, \n\nNick Clason (12:40):\nDo water wars. Okay, so it, what it does is it just creates like a second tab there. Now it's worth noting that it, this hasn't been saved anywhere. So I'm gonna go file save as p s D, I'm gonna save it where I save all my stuff, which as you've found out is not very good. But, um, most still graphics, I put in this graphics folder, p s d and I'm gonna save this as space jam. I dunno why I'm so tempted to always put an E on it. All right, so when I click on this, it pulls open the, it, it clicks on this layer right here. I need that and the text beneath it. I also want this wars right here. I also want that and I also want this text. So when I hit shift, it selects all of those things. And now when I pull this over, boom, it's right there. If I were to add those myself, I could go here to the text tool, drag it to whatever size I want, and type in whatever I want, highlight it, change the font over here, all those good things. Um, I don't want that. So over here in my Layers panel, I'm just gonna delete that entire layer, hit backspace and it's gone. Now I don't have this text. I did, I have gotten a new, I've gotten a new computer. As I've told you, I I have backed them all up. So we're gonna go there \n\nNick Clason (14:34):\nAnd I think it was called summer but it actually might not have backed up. So it's called Summer regular. So honestly I think I got it from DeFont. So DeFont summer regular, I'm gonna go back over here and I'm just gonna search. There it is. Download Open, installed. So now, yeah, now I can edit it cuz now I have it installed. So it's called space. And what this is right here is, this is a whole layer. So I'm gonna release the clipping mask so that you can see. So this is just a downloaded gradient thing. It kind of goes along and in line with our summer calendar theming and vibes. Um, but if you put a layer, a photo over top of another item, if you right click on it, you can create a clipping mask. So now that text is just got that same gradient file, but it's just over top of it. So now type in Space Jam and the event is July 19th. So we're gonna adjust this to that. And I'm gonna, I gotta move, I gotta select all of it. I gotta select the layer and the text and everything. So Space jam, \n\nNick Clason (16:44):\nI'm gonna put it here. And then since that event in of itself doesn't really to me explain what the heck it even is. Um, I'm gonna write a little blurby blurb right here. I can make it center aligned. Come join us for some basketball and ultimate Frisbee space, Frisbee jam, basketball Space Jam. That's where I got the name from. It's corny. It's Youth Ministry. Welcome to it Spelled Frisbee wrong. So updating that and then I'm gonna go back over here and I'm gonna go to my icons and I'm gonna include that \n\nNick Clason (17:48):\nI, \n\nNick Clason (17:53):\nI'm looking for that. Where it tells me it's centered. I'm actually thinking about just adding it right here and then taking this sucker, just taking this, uh, off screen there. \n\nNick Clason (18:19):\nActually, I might go, no, I'll just leave it down so I can bring this select, select, bring all those up, bring this down a little center. Bring that down a little. I gotta grab both of these over here. So select, grab 'em both, put it there, let Jamb in the front a little bit and boom, it, I'm just gonna go with that. So command shift S for save, we're gonna save it where we saved it earlier. Command option shift W and now we'll export it as um, whatever we want. I'm gonna export it their format as a jpeg and then I'm gonna go drop it in that graphics folder. Um, announcements, summer, space, jam, save. Boom. It's done. All right, um, I got one more I wanna do for you. Um, and I'm gonna pull open WhatsApp cuz I sent this photo to my wife. And I'm also gonna just borrow from, I had a slide at camp that I used. You know what, I might have done the whole thing and might have done the whole thing. So I'm gonna download this photo from what I sent to my wife. You're not seeing it cuz it's on a different screen. \n\nNick Clason (20:15):\nI can't think of where, I'm trying to find where it is. I can't find it so forget it. I'm gonna go back here to see him, to create though and just get me something random. \n\nNick Clason (20:38):\nI \n\nNick Clason (20:39):\nI something that I kinda like. I might use one of these just like Rock ones Cali Coast. So here I am. I'm gonna save this as a new one cuz this is going to be, um, a scavenger hunt slide. So scavenger hunt. So over here and downloads Cally coast. I'm just gonna drag it in, takes up the whole thing. I'm gonna drag this to the very top. So that covers everything over here. And this is like your order, right? That things lay. So this is gonna be at the top there. Um, I'm gonna add a text here that says find, I'm gonna command a that I'm gonna change the font to Gotham Black. This is italics and this is Boulder. I'm gonna give it a little bit of a drop shadow. That's too much. It also isn't gonna show up, so I'm gonna give it a little bit of a white drop shadow. Um, yeah, I'm gonna keep it white, but I'm just gonna make it real tight. All right, so it's still a little bit far now that it's that tight, I think no, we'll make it like a deeper purple background. You can see it there moving, right? That's my distance, \n\nNick Clason (22:12):\nThat's my size, that's my spread. Find the name of our guys. Pugsley. Make that a little smaller. I'm bringing that download of him. I'm gonna give Valla a drop shadow. I don't want purple though. If I hit command T, that's how I can change the size. \n\nNick Clason (23:38):\nI \n\nNick Clason (23:39):\nJust stay right there. Just a look. Command t again, just a little bit off screen and boom, that's just gonna be that command shift. W \n\nNick Clason (23:59):\nAnd that's not a summer slide, so we're just gonna put it regular in here. Save. Done. Well I hope that that tutorial on, um, Adobe Photoshop was helpful for you. That is how I get my layers. And then like a next step would be if I'm adding those to any sort of like pre-roll or whatever, I'll bring those into Adobe Premiere Pro and I can animate each of those individual layers. If you want a completely free animated um effect, go grab that in the show notes, something that's just free and available for y'all. Hope you find that helpful. Like subscribe, leave a comment and hey, ask us any questions that we have. We would love to help y'all out. But until next time, and as always, don't forget, stay hybrid.","content_html":"\u003cp\u003eWelcome to Part 3 of the Hybrid Ministry Podcast\u0026#39;s (hybridministry.xyz) captivating mini-series! In this episode, Nick Clason delves into the exciting world of video editing and he will explore the art of seamlessly integrating Adobe Photoshop files into Adobe Premiere Pro. Join us as we embark on a crash course designed to empower both beginners and seasoned editors with the skills they need to create stunning, professional-looking videos. From basic editing techniques to advanced tips, we\u0026#39;ve got you covered. Learn how to bring your vision to life and take your video content to new heights. Don\u0026#39;t miss this opportunity to sharpen your creative prowess and join the ranks of skilled video editors! \u003c/p\u003e\n\n\u003cp\u003eSubscribe now and hit that notification bell so you won\u0026#39;t miss a moment of this enriching series. Let\u0026#39;s unlock the potential of your video projects together!\u003c/p\u003e\n\n\u003cp\u003eWhile you can certainly listen to this, this episode is best consumed via video:\u003c/p\u003e\n\n\u003cp\u003ePART 1: \u003ca href=\"https://youtu.be/uZzatZ4KFyE\" rel=\"nofollow\"\u003ehttps://youtu.be/uZzatZ4KFyE\u003c/a\u003e\u003cbr\u003e\nPART 2: \u003ca href=\"https://youtu.be/VAKSwE97nYE\" rel=\"nofollow\"\u003ehttps://youtu.be/VAKSwE97nYE\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eHang out on TikTok:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eShowNotes \u0026amp; Transcripts:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/056\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/056\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eInstagram:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nFREE Animation Effects for Adobe Premiere Pro:\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE Stock Photo Site:\u003cbr\u003e\n\u003ca href=\"https://unsplash.com/\" rel=\"nofollow\"\u003ehttps://unsplash.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE Church Motion Backgrounds:\u003cbr\u003e\n\u003ca href=\"https://www.churchmotiongraphics.com/free-worship-media/\" rel=\"nofollow\"\u003ehttps://www.churchmotiongraphics.com/free-worship-media/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:43 Intro\u003cbr\u003e\n02:43-04:10 Opening up Adobe Photoshop and getting things started\u003cbr\u003e\n04:10-07:47 Creating a Background with a photo\u003cbr\u003e\n07:47-10:09 Using layers from an old design\u003cbr\u003e\n10:09-11:06 Creating a Still Graphics from a Video Frame Using Adobe Premiere Pro\u003cbr\u003e\n11:06-12:16 Adding in a transparent layer ontop of your background\u003cbr\u003e\n12:16-14:27 Bringing in Layeres from an Old Photoshop Project\u003cbr\u003e\n14:27-15:29 Replacing a Missing Font\u003cbr\u003e\n15:29-16:27 How to Make a Clipping Mask over a Text Layer\u003cbr\u003e\n16:27-17:32 Editing Text in Photoshop with the text tool\u003cbr\u003e\n17:32-18:39 Adding in other design elements\u003cbr\u003e\n18:39-19:10 Finalizing and Saving a Graphic\u003cbr\u003e\n19:10-21:01 Starting Graphic Number 2\u003cbr\u003e\n21:01-21:19 Repositioning Layers in Adobe Photoshop\u003cbr\u003e\n21:19-21:31 Using, Adding and Editing Text Layers in Photoshop \u003cbr\u003e\n21:31-23:12 How to Add drop Shadow to your text in Photoshop \u003cbr\u003e\n23:12-23:38 Incorporating other layers into photoshop\u003cbr\u003e\n23:38-24:04 Transforming Layers in Photoshop\u003cbr\u003e\n24:04-24:55 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWhat is up everybody? Welcome back to another episode of Hybrid Ministry. My name is Nick. I am your host today drinking out of my work Cross Creek Students coffee mug. You gotta be on YouTube. See this? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:22):\u003cbr\u003e\nMm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:23):\u003cbr\u003e\nIt\u0026#39;s from a Keurig, so it\u0026#39;s super mid. Anyway, uh, we are going to be rounding out our third and final, um, Adobe tutorial session. So once again, if you\u0026#39;re listening, this is going to be a better one for you to watch. Um, all of that\u0026#39;s uploaded to my YouTube. Oh, sorry about that. All that\u0026#39;s uploaded to my YouTube channel. So hit the link in the show notes for that. Um, go subscribe, go light, go do all the things. Those things help us a lot. Um, all that being said, um, we have done a long form Adobe, uh, premiere Pro editing. We\u0026#39;ve done some short form video stuff. Um, and then finally we are gonna round out today with Adobe Photoshop. So I\u0026#39;m gonna make two graphics that I\u0026#39;m going to use in our student ministry pre-roll and I\u0026#39;ll just wanna give you a step-by-step tutorial on how to do those. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:12):\u003cbr\u003e\nUm, the benefit of using Photoshop and Adobe Premier Pro, in my estimation, I\u0026#39;ve never really used Final Cup Pro or any of the other ones, so I can\u0026#39;t speak for those. But the benefit is that when you make a layer in Adobe Photoshop and you bring it into Adobe Premier Pro, you can animate it, you can move it around. And if you need to make adjustments and changes, you just need to go back to your original source file of Adobe Photoshop, change it, and it\u0026#39;s changed. You don\u0026#39;t have to render it out in a final form thing like A P N G. Um, but keeping it just in that Photoshop file will allow it to be, um, edited and used in Adobe Premiere Pro. So all that to be said, if you\u0026#39;ve not seen our other videos, go back and look. This video might actually be the best video to start with, like editing videos, one thing, but then animating layers and on top of it via Adobe Photoshop is gonna be what this one\u0026#39;s all about. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:03):\u003cbr\u003e\nAnd so if you don\u0026#39;t have photo, a basic Photoshop skill yet, then maybe start here. Episode 56, go back to episode, uh, 53 and 54. Uh, in the meantime, 55 if you didn\u0026#39;t know was our one year celebration. And so that was just kind of a rehash on what is hybrid, why are we passionate about it, and why do we keep doing it? So be sure to check all that stuff out. Finally, I got a couple freebies for you in the show notes, free ebook and free Adobe Premiere Pro, um, animations effects. So go grab either one of those and uh, leave us a like rating, review, subscribe, all the things. Thanks for hanging out. Let\u0026#39;s jump in. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:45):\u003cbr\u003e\nAll right, so you are seeing my desktop. Now this is what it looks like if you open up Adobe Photoshop. It\u0026#39;s gonna start with a screen that looks something like this. I\u0026#39;m gonna click here, new file. And we are going to make a graphic about our upcoming event called Space Jam. So the width that you want is 1920 by 10 80. If you\u0026#39;re going wide screen, if you are going um, vertical, um, you\u0026#39;re gonna want 10 80 by 1920. But we are going wide screen. These are your pixels, 1920 by 10 80. The resolution that you want is 72. Um, if you were gonna go for like a print piece, um, you want 300 and if you\u0026#39;re gonna go for a print piece, you\u0026#39;re gonna wanna switch it from RGB to C M Y K. Those are different color coding things. I don\u0026#39;t know a ton about that, but I used to work with a guy who printed banners and that\u0026#39;s what he told me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:39):\u003cbr\u003e\nSo I\u0026#39;m gonna go with him. Um, shout out to Eber, Cincinnati, Ohio. Anyway, uh, RGB is uh, what you want for a screen and that\u0026#39;s what we\u0026#39;re gonna be doing these for. And uh, the rest of this stuff I am not that worried about. You can click into those. Those are just some advanced options. So any, anyway, we\u0026#39;re gonna hit create. So here we go with a completely blank Photoshop canvas. Now, oh, um, so what we\u0026#39;re gonna do is, um, I am going to grab, um, a photo. And so I\u0026#39;m gonna go over here and all of my photos are saved in an Amazon photo and Google photos as an automatic backup. Uh, so I am going to log into my photo storage and I\u0026#39;m gonna get a photo of, uh, our students or video of our students. Um, and so let me go to, I have some album, there we go. Albums, cross Creek Students go to some of the more recent ones that\u0026#39;s Broomball from winter. That\u0026#39;s definitely not the most recent. Um, let me just go here. I got a bunch from camp. Maybe not, you know what, I also have it in Google Photos. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:18):\u003cbr\u003e\nYeah, here we go. So it\u0026#39;s going to be called Space Jam Basketball and Frisbee Night. So none of these super encapsulate that. Um, I\u0026#39;m just gonna try and find like a fun one. Here\u0026#39;s just like, oh, that\u0026#39;s the whole video I was gonna get. Let me pick, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:56):\u003cbr\u003e\nThese are all from camp, so half the battle\u0026#39;s fine. I\u0026#39;m a good background. So I think I\u0026#39;m just gonna pick this, this one right here. This is them just in the room. So I\u0026#39;m gonna download that sucker. Uh, it\u0026#39;s gonna take me a minute cuz it is a video. Um, and so if I didn\u0026#39;t want to do a video and I just wanted to do any sort of generic background, I could also do that. So another, uh, resource for you, a couple resources. Um, you can go to unsplash.com, um, and search for anything. So if I wanted to do basketball, just pick basketball. Um, if I also wanted to do Frisbee, I could go here and just do Frisbee. So unsplash.com is a completely free stock footage, um, website. Um, another one for you that isn\u0026#39;t footage but is also completely free. CMG create, um, here\u0026#39;s your free, they have free like stills. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:05):\u003cbr\u003e\nSo, um, if you get, let\u0026#39;s just say like it\u0026#39;s more like abstracty than it is like photos. So, um, and I haven\u0026#39;t been on here in a minute, so it looks a little different, but I know that they have, yeah, these are all free. So if I just click view all still backgrounds and just kind of scroll through here, you know, and if you wanted like this or, or like one of these, you could totally go for that. So I\u0026#39;m gonna get this Norwegian tones flow, I might use that. So anyway, back to that. Now the other thing I have is I have in my, um, calendaring, I have some, this is our summer calendar just for frame of reference for y\u0026#39;all. Um, lemme pull it up here. So you can see this is where our summer calendar. So it\u0026#39;s kind, kind of got like a theme, like a vibe to it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:07):\u003cbr\u003e\nSo we already got this little icon guy here. We already got these sort of texts and everything like that. And so I\u0026#39;ve been doing that. Like anytime I would build like a a thing, I would build it with like that sort of vibe, right? The little like oval, the same text using in, out, in Inc. Incorporate the use of the icons. And so that\u0026#39;s probably what I\u0026#39;m gonna do here. Um, again and as well. But I got some of those different layers and stuff to work with. And so, um, what I\u0026#39;m gonna do, because later I\u0026#39;m actually going to animate this, um, probably not with y\u0026#39;all, but, but I am probably gonna animate it. I do kinda want to use that. Um, I do kinda wanna use that video that I downloaded of all the students screaming. And so I just need to stick, I\u0026#39;m gonna start this, um, this premiere file. Um, let\u0026#39;s see, where did I store those? I think I might actually stored it in social media. Uh, 2023 events. Summer. Yeah. So I\u0026#39;m gonna call this oh four Space Jam and we\u0026#39;re just gonna store it there for now. And so all I\u0026#39;m gonna do here is I\u0026#39;m just gonna, uh, pull in \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:33):\u003cbr\u003e\nThat video of them screaming into my sequence here so you can hear trying to volume up. All right, so let\u0026#39;s go, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:10):\u003cbr\u003e\nLet\u0026#39;s go with that. So this right here exports the frame. I\u0026#39;m gonna put it, um, where I store all of the graphics. So I\u0026#39;m gonna go to graphics announcements, summer slides, actually it\u0026#39;s in P S D. Um, and I\u0026#39;m gonna actually make a folder so it all stores in the same spot. Actually, you know what I\u0026#39;m gonna put it, I don\u0026#39;t have a great file storage for this, so do not borrow my file storage methods cuz everyone tells me that they can\u0026#39;t figure it out. And um, sometimes I can\u0026#39;t even figure it out. I\u0026#39;m gonna put it in there. So there\u0026#39;s just the frame. Okay, so that being said, now we\u0026#39;re back in Photoshop. So now I can go grab just the still frame, um, that I\u0026#39;m gonna use later. And so it\u0026#39;s in social media, TikTok and Res 2023 events, summer calendar, space Jam. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:59):\u003cbr\u003e\nSo there\u0026#39;s my still boom. Okay, now I, I am going to \u003claugh\u003e landry\u0026#39;s face, I am going to pull this Norwegian water thing in. And uh, now it\u0026#39;s on top of it. So now it covers up my picture. However, if I go over here and I right click or command click or whatever you do to get your other options and go to blending, I can reduce down the opacity. So now my, uh, my video or my, my photo back there, you can see back through here that it\u0026#39;s, it\u0026#39;s, it\u0026#39;s, uh, showing. So I\u0026#39;m gonna click okay for that. Um, and I\u0026#39;m gonna turn this. All right. So what we\u0026#39;re gonna do is we\u0026#39;re gonna make that background black and white. So image adjustments, black and white. So now it\u0026#39;s black and white. I\u0026#39;m gonna just increase the opacity a little bit. I want it to be just faint. All right, it\u0026#39;s back there. Can\u0026#39;t really tell a lot. Um, and then out of my old graphics, cuz it, I think it\u0026#39;s worth, you know, admitting I don\u0026#39;t necessarily have to reinvent the wheel every single time. Um, so I\u0026#39;m gonna go pull open, oh, it\u0026#39;s in PSDs, I\u0026#39;m gonna go pull open, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:40):\u003cbr\u003e\nDo water wars. Okay, so it, what it does is it just creates like a second tab there. Now it\u0026#39;s worth noting that it, this hasn\u0026#39;t been saved anywhere. So I\u0026#39;m gonna go file save as p s D, I\u0026#39;m gonna save it where I save all my stuff, which as you\u0026#39;ve found out is not very good. But, um, most still graphics, I put in this graphics folder, p s d and I\u0026#39;m gonna save this as space jam. I dunno why I\u0026#39;m so tempted to always put an E on it. All right, so when I click on this, it pulls open the, it, it clicks on this layer right here. I need that and the text beneath it. I also want this wars right here. I also want that and I also want this text. So when I hit shift, it selects all of those things. And now when I pull this over, boom, it\u0026#39;s right there. If I were to add those myself, I could go here to the text tool, drag it to whatever size I want, and type in whatever I want, highlight it, change the font over here, all those good things. Um, I don\u0026#39;t want that. So over here in my Layers panel, I\u0026#39;m just gonna delete that entire layer, hit backspace and it\u0026#39;s gone. Now I don\u0026#39;t have this text. I did, I have gotten a new, I\u0026#39;ve gotten a new computer. As I\u0026#39;ve told you, I I have backed them all up. So we\u0026#39;re gonna go there \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:34):\u003cbr\u003e\nAnd I think it was called summer but it actually might not have backed up. So it\u0026#39;s called Summer regular. So honestly I think I got it from DeFont. So DeFont summer regular, I\u0026#39;m gonna go back over here and I\u0026#39;m just gonna search. There it is. Download Open, installed. So now, yeah, now I can edit it cuz now I have it installed. So it\u0026#39;s called space. And what this is right here is, this is a whole layer. So I\u0026#39;m gonna release the clipping mask so that you can see. So this is just a downloaded gradient thing. It kind of goes along and in line with our summer calendar theming and vibes. Um, but if you put a layer, a photo over top of another item, if you right click on it, you can create a clipping mask. So now that text is just got that same gradient file, but it\u0026#39;s just over top of it. So now type in Space Jam and the event is July 19th. So we\u0026#39;re gonna adjust this to that. And I\u0026#39;m gonna, I gotta move, I gotta select all of it. I gotta select the layer and the text and everything. So Space jam, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:44):\u003cbr\u003e\nI\u0026#39;m gonna put it here. And then since that event in of itself doesn\u0026#39;t really to me explain what the heck it even is. Um, I\u0026#39;m gonna write a little blurby blurb right here. I can make it center aligned. Come join us for some basketball and ultimate Frisbee space, Frisbee jam, basketball Space Jam. That\u0026#39;s where I got the name from. It\u0026#39;s corny. It\u0026#39;s Youth Ministry. Welcome to it Spelled Frisbee wrong. So updating that and then I\u0026#39;m gonna go back over here and I\u0026#39;m gonna go to my icons and I\u0026#39;m gonna include that \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:48):\u003cbr\u003e\nI, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:53):\u003cbr\u003e\nI\u0026#39;m looking for that. Where it tells me it\u0026#39;s centered. I\u0026#39;m actually thinking about just adding it right here and then taking this sucker, just taking this, uh, off screen there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:19):\u003cbr\u003e\nActually, I might go, no, I\u0026#39;ll just leave it down so I can bring this select, select, bring all those up, bring this down a little center. Bring that down a little. I gotta grab both of these over here. So select, grab \u0026#39;em both, put it there, let Jamb in the front a little bit and boom, it, I\u0026#39;m just gonna go with that. So command shift S for save, we\u0026#39;re gonna save it where we saved it earlier. Command option shift W and now we\u0026#39;ll export it as um, whatever we want. I\u0026#39;m gonna export it their format as a jpeg and then I\u0026#39;m gonna go drop it in that graphics folder. Um, announcements, summer, space, jam, save. Boom. It\u0026#39;s done. All right, um, I got one more I wanna do for you. Um, and I\u0026#39;m gonna pull open WhatsApp cuz I sent this photo to my wife. And I\u0026#39;m also gonna just borrow from, I had a slide at camp that I used. You know what, I might have done the whole thing and might have done the whole thing. So I\u0026#39;m gonna download this photo from what I sent to my wife. You\u0026#39;re not seeing it cuz it\u0026#39;s on a different screen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:15):\u003cbr\u003e\nI can\u0026#39;t think of where, I\u0026#39;m trying to find where it is. I can\u0026#39;t find it so forget it. I\u0026#39;m gonna go back here to see him, to create though and just get me something random. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:38):\u003cbr\u003e\nI \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:39):\u003cbr\u003e\nI something that I kinda like. I might use one of these just like Rock ones Cali Coast. So here I am. I\u0026#39;m gonna save this as a new one cuz this is going to be, um, a scavenger hunt slide. So scavenger hunt. So over here and downloads Cally coast. I\u0026#39;m just gonna drag it in, takes up the whole thing. I\u0026#39;m gonna drag this to the very top. So that covers everything over here. And this is like your order, right? That things lay. So this is gonna be at the top there. Um, I\u0026#39;m gonna add a text here that says find, I\u0026#39;m gonna command a that I\u0026#39;m gonna change the font to Gotham Black. This is italics and this is Boulder. I\u0026#39;m gonna give it a little bit of a drop shadow. That\u0026#39;s too much. It also isn\u0026#39;t gonna show up, so I\u0026#39;m gonna give it a little bit of a white drop shadow. Um, yeah, I\u0026#39;m gonna keep it white, but I\u0026#39;m just gonna make it real tight. All right, so it\u0026#39;s still a little bit far now that it\u0026#39;s that tight, I think no, we\u0026#39;ll make it like a deeper purple background. You can see it there moving, right? That\u0026#39;s my distance, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:12):\u003cbr\u003e\nThat\u0026#39;s my size, that\u0026#39;s my spread. Find the name of our guys. Pugsley. Make that a little smaller. I\u0026#39;m bringing that download of him. I\u0026#39;m gonna give Valla a drop shadow. I don\u0026#39;t want purple though. If I hit command T, that\u0026#39;s how I can change the size. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:38):\u003cbr\u003e\nI \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:39):\u003cbr\u003e\nJust stay right there. Just a look. Command t again, just a little bit off screen and boom, that\u0026#39;s just gonna be that command shift. W \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:59):\u003cbr\u003e\nAnd that\u0026#39;s not a summer slide, so we\u0026#39;re just gonna put it regular in here. Save. Done. Well I hope that that tutorial on, um, Adobe Photoshop was helpful for you. That is how I get my layers. And then like a next step would be if I\u0026#39;m adding those to any sort of like pre-roll or whatever, I\u0026#39;ll bring those into Adobe Premiere Pro and I can animate each of those individual layers. If you want a completely free animated um effect, go grab that in the show notes, something that\u0026#39;s just free and available for y\u0026#39;all. Hope you find that helpful. Like subscribe, leave a comment and hey, ask us any questions that we have. We would love to help y\u0026#39;all out. But until next time, and as always, don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"Welcome to Part 3 of the Hybrid Ministry Podcast's (hybridministry.xyz) captivating mini-series! In this episode, Nick Clason delves into the exciting world of video editing and he will explore the art of seamlessly integrating Adobe Photoshop files into Adobe Premiere Pro. Join us as we embark on a crash course designed to empower both beginners and seasoned editors with the skills they need to create stunning, professional-looking videos. From basic editing techniques to advanced tips, we've got you covered. Learn how to bring your vision to life and take your video content to new heights. Don't miss this opportunity to sharpen your creative prowess and join the ranks of skilled video editors! ","date_published":"2023-08-03T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/2669209e-7517-4273-a07d-59058bc643e8.mp3","mime_type":"audio/mpeg","size_in_bytes":35866610,"duration_in_seconds":1493}]},{"id":"5e273e24-d3a4-48bd-9840-647edd47856e","title":"Episode 055: VIDEO: Clipping up a Long-Form Video for Short-Form Vertical Video for TikTok, Reels and Shorts for Church Sermons","url":"https://www.hybridministry.xyz/055","content_text":"VIDEO: Clipping up a Long-Form Video for Short-Form Vertical Video for TikTok, Reels and Shorts for Church Sermons. \nIn this video come sit down and watch as Nick clips up a teaching video in Adobe Premiere Pro (from http://www.hybridministry.xyz/053) to now turn it into a couple of vertical video based pieces of content.\n\nLong Form Video:\nhttps://youtu.be/uZzatZ4KFyE\n\nHang out on TikTok:\nhttps://www.tiktok.com/@clasonnick\n\nShowNotes \u0026amp; Transcripts:\nhttp://www.hybridministry.xyz/055\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\nInstagram:\nhttp://www.instagram.com/hybridministry\n\nSHOWNOTES\nFREE Animation Effects for Adobe Premiere Pro:\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nTIMECODES\n00:00-01:13 Intro\n01:13-02:14 Setup For Editing a Short Form Vertical Video for Church Social Media\n02:14-02:52 Converting from Widescreen to Full Screen in Adobe Premiere pro\n02:52-03:12 Setting in and out spots on a Sequence in Adobe Premiere Pro\n03:12-03:26 Starting your TikToks to catch people's attention\n03:26-03:55 Shaving Down Excess Space for Quicker Jump Cuts on TikToks and Reels\n03:55-04:19 Zooming in and out for TikTok Videos and Shorts\n04:19-05:12 Animating Text Layers in Adobe Premiere Pro\n05:12-06:08 Adding Sound Effects\n06:08-07:14 Add a Call to Action to Watch the Long Form YouTube Video\n07:14-07:57 Adding Music to your Short Form Video\n07:57-11:30 Adding Captions to your Reels and TikToks in Adobe premiere Pro\n11:30-12:19 Rendering the Short Video for Social out of Adobe Premiere Pro\n12:19-14:33 Determining Which Clips to Add for a Social Media Clip\n14:33-19:13Clipping out the Spaces\n19:13-19:48 Adding the Call to Action \n19:48-22:49 Transcribing the Sequence for Reels and Shorts in Adobe Premiere Pro\n22:49-22:32 Rendering out the Sequence\n22:32-24:17 Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWhat is going down everybody? Welcome back. Another episode of the Hybrid Ministry Show. If, uh, you have not, um, if you've not gone back and seen the last one where I edited a full, uh, video down, then I want to encourage you to go back and check that out. That is what I would do for, um, editing a full video for YouTube. Once that's done, render out some thumbnails and some time codes and stuff like that. However, for, um, this episode, what I'm gonna do is I'm gonna edit out three short form TikTok style videos. So I wanna make sure that you can see that. So I'm gonna be using the same premiere file. I'm just gonna resave it and make it vertical as opposed to horizontal. So I wanna show you how that goes down. Um, hey, don't forget, we are on TikTok, Instagram and YouTube. \n\nNick Clason (00:46):\nGo subscribe all three places, check those things out and hit the show notes for transcripts and my free ebook. Um, tell you how to post a TikTok from scratch on your phone. This, however, is about posting a TikTok. Um, first saving it on, uh, in a video editing software. In particular, this one's Adobe Premier Pro. And then, um, saving those somewhere that you can repost them later. So, without any further ado, let's dive in. Check the sucker out. So, like I said in the last video, you would've seen, um, something like this. This is, um, me opening up the Adobe Premiere Pro file. Um, I don't think I need those, so I'm not gonna worry about those. All right, so here's the, the final. So the first thing I do, \n\nNick Clason (01:36):\nOkay, you'll never be left \n\nNick Clason (01:38):\nOut. All right, so the first thing that I do is I, um, file save as. Um, and I'm gonna save it as underscore social one. I do every social, I do a new one, um, just cuz I sometimes move around like backing tracks and audio and resync some things. This is more, this happens a lot more with my podcast than these, but I just try and do a different one every single time. Sometimes I forget, but the more that I I file save as the source file, the less chance for error. Um, and so I'm just gonna start here. Um, so now this is the source file. So now I can change the sequence settings. I'm going up here, sequence settings. Frame size is 1920 by 10 80. That is wide screen. I'm gonna change it to, um, up, up and down, whatever that's called. Verticals vertical video. So that's 10 80 by 1920 pixels, click. Okay. And then, okay, so now you'll see here in my preview I have it, um, uh, 10 80 by 1920. Problem is I need this video to be fully screened. So that's why I kind of change it every single time. So I'm gonna, um, zoom that in in a minute. But first I am going to, um, create a title track. So I'm gonna make it this one right here. In this \n\nNick Clason (02:52):\nVideo we're gonna talk about how, about how, how you, how you can get, \n\nNick Clason (03:01):\nSo I want to do it right there. So I clicked I how you go in. Um, and then right there I hit C to get my razor tool and then v to select that and get it outta here. Now one of the things I like to do is I like to open it with an animation. I feel like as people are scrolling, when they see an animation, it jars them and at least gets their attention at least a little bit \n\nNick Clason (03:22):\nHow you can get, \n\nNick Clason (03:24):\nI'm going to need to zoom that in though, right? So it needs to be like that. \n\nNick Clason (03:28):\nHow you can get invited to every single party. \n\nNick Clason (03:34):\nI'm gonna do c v, get rid of that, bring that in ever. I'm gonna make these quicker cuts, you'll \n\nNick Clason (03:42):\nNever be left out again. \n\nNick Clason (03:44):\nSo where there's a gap there in the audio, how I'm clipping \n\nNick Clason (03:50):\nThis party started and find out. \n\nNick Clason (03:53):\nSo go back here and now I'm gonna just do some zoom. So that's at 1 94. I'm gonna zoom in even more to 2 27, 2 27 and then 2 27. So \n\nNick Clason (04:10):\nHow you can get invited to every single party ever. You'll never be left out again how this party started and find out. \n\nNick Clason (04:19):\nAll right, so, um, I also want to take my, uh, thumbnail, which I made in Photoshop. Um, I don't think I showed that on camera, but that's what I ended up making. So I'm gonna bring that in in the P S D and then since I have all those layers, I'm gonna animate those and this is gonna be like my announcement or like title sequence. So I always do one that just like explains what the video is. It's just like an announcement. Um, and so this is that one. This is me, you know, right here at the beginning. So I'm gonna go \n\nNick Clason (04:51):\nHow you can get invited to ev. \n\nNick Clason (04:56):\nSo I'm gonna have that come in at the same time and then I'm just gonna move it so it fits \n\nNick Clason (05:07):\nHow you can get invited to every single party ever. \n\nNick Clason (05:13):\nI'm gonna do a sound effect as that comes in. I still have that sfx saved from earlier. If you don't have it, um, go find it. Um, wherever you have sound effects saved, um, go find it in your finder and then you can drop it right here in this bin. Since I did use that earlier in my long form video, it's already saved in here. Um, so that's one of the reasons too where I like to go back to the original file cuz all the things that I pulled in are already still there. So I'm gonna do I right there, o right here. I have a lot of other options, but I'm just gonna pick that one. Let's see how that sounds. \n\nNick Clason (05:49):\nHow you can get invited to every single party ever. You'll never be left out again. How \n\nNick Clason (05:58):\nI feel like that needs to be \n\nNick Clason (06:00):\nHow let's get party start. Oh, how, let's get this party started and find out. \n\nNick Clason (06:08):\nAll right, so over here, um, in my shared file, I have created a graphic that I use for my enders. So it's in, uh, shared students social media, TikTok and reels. And then I think I have it in admin. And this is just where I push people to watch the full video on YouTube. So I'm gonna put that right here. I'm gonna let that bounce in, right? And I'm gonna get a, I'm gonna get a whoosh sound with it. Take just the audio there. Boom, put it right there. Yep, \n\nNick Clason (06:51):\nLet's get party started. \n\nNick Clason (06:53):\nI wanna make that a little later. Let's do it right here. \n\nNick Clason (06:57):\nParty started. Find out \n\nNick Clason (07:00):\nWe let it linger a little bit past the talking. Make that oh for out and then I'm gonna go back in here into messages. Um, start the party and I'm gonna get the party music so that there's a little audio track with it. Um, is it necessary? No. Um, does it add to it? Maybe you can be the judge of that. Um, I'll just, I'm just gonna drop it in here. I'm gonna make it negative 25. So it's real low. \n\nNick Clason (07:27):\nYou can get invited to every single party. \n\nNick Clason (07:32):\nAdjust. I'm gonna adjust these audios right here. So I'm just gonna highlight them all. Select, all right, click audio game. I'm gonna make it 15. So it should be pretty substantial difference how you \n\nNick Clason (07:42):\nCan get invited to every single party ever. You'll never be left out again. How, let's get this party started and find out. \n\nNick Clason (07:52):\nAll right, the only thing is I lost my right there. \n\nNick Clason (07:56):\nStart and find out. \n\nNick Clason (07:58):\nAll right. Now last thing is I wanna add captions. So I'm gonna go to window workspaces, captions and graphics. Um, here's where I transcribe it. So I'm gonna click, um, from captions to transcript. I'm gonna click transcribe. Uh, okay, I don't know what this is doing. This is new. Okay, so let's do transcript. \n\nNick Clason (08:37):\nOh, \n\nNick Clason (08:48):\nAll right, let's try it again. So this is just gonna take a minute. There used to be, this is an updated version. So like I said, I have a new computer in my last video. So there used to be an option to just transcribe the in and out portion so it wouldn't take quite as long. Uh, looks like it got it right here. All those right there. So I'm gonna click captions, click captions from transcript, click this dropdown arrow. I like to do single lines and then create captions. So \n\nNick Clason (09:37):\nI do, \n\nNick Clason (09:37):\nSo there you see they right there. So I'm gonna go over here and highlight that one. Click command A to select all. And then I'm gonna go change all. So I'm going to, I like to do, uh, every one of my captions for students has been Babe New Pro. Um, I put it in the middle here, but then I do uh, bottom line text, um, take away the shadow and I want to give it a little background. So I'll give it a black background. I'm gonna make it a hundred percent a opaque and then I'm gonna give it some roundedness and some size. See, so it looks like that. Now problem is, it's still covering that. So I have two options. I can lower that. I can lower the texts. So I can do like this and then like top aligned or middle aligned, or I can move this, um, in, in affects controls. And so I think I might do that so my face isn't covered. Um, and then, but that still doesn't solve this problem. If I go there, yeah, if I go there, it's still a little bit. So I might still move this down, just ale and then over here and text command A. \n\nNick Clason (11:01):\nYeah, I'm just gonna leave it there in the middle. It's fine. \n\nNick Clason (11:04):\nOh, you can get invited to every single party ever. You'll never be left out again. How, let's get, \n\nNick Clason (11:13):\nYou just gotta go back in here and edit anything that didn't get picked up. So how, let's get this party started and find out, out \n\nNick Clason (11:22):\nAgain how, let's get party started and find out started and find out. \n\nNick Clason (11:30):\nI'm going to cut it right there, back to V to select it. So now when my under slide comes in, it's gone. All right, so now I'm gonna click on sequence command M, make sure my format is set to H 2 64. That's for MP4 files. And now I'm gonna go back out here. Instead of putting it in messages, I'm gonna put it in TikTok and reels. 2023, start the party oh three Nick, oh one title and change it from, uh, entire source to in and out. So it's just gonna do that a little bit right there. Export, there's TikTok number one. \n\nNick Clason (12:20):\nAll right, sweet. Now I'm going to go file save as I'm gonna gimme social two, I'm gonna go back up here to window and get my effects panel back. Some switch from workspaces, from captions to effects. It's probably an easier way to do it, but I'm not gonna worry about it now. It autogenerated all these captions for me. That could be good, that could be bad as long as I keep the same order. I like to tell stories on TikTok as much as I can. So if this story right here can make sense, I'm gonna go with it. \n\nNick Clason (12:54):\nChurch, I, I used to work at one time, likes to be the person ever. Nobody. \n\nNick Clason (13:12):\nAll right, so these captions are messing me up. So honestly, I'm just gonna start this over. So no, I'm not gonna save that. Um, I'm gonna go back in here three premiere and pull this up. So now I'm going to just get myself a clean copy and all I gotta do is change the sequence settings, file, save as social. I'll just make this three. All right, sequin. Gotta click on sequence. Sequence settings. 10 80 by 1920. All right. Now back to my story. So I don't want these things here, okay? I don't need those things for TikTok \n\nNick Clason (14:00):\nEver. Whoop, \n\nNick Clason (14:08):\nCut V out. I'm gonna animate this in motion. Presets position in smooth bottom. Let's be \n\nNick Clason (14:17):\nOn \n\nNick Clason (14:18):\nAnd I'm gonna zoom in, go over to effects controls, and I gotta cut the gaps. \n\nNick Clason (14:27):\nNobody, let's be honest, nobody ever likes to be the person left out. One time I moved away from a church that I used to work at \n\nNick Clason (14:54):\nJust cutting out all these gaps. So C then V and then sliding over. \n\nNick Clason (14:59):\nAnd at this church at this, \n\nNick Clason (15:04):\nI don't need that big long. And \n\nNick Clason (15:09):\nAt this church I did retreats with an \n\nNick Clason (15:25):\nSo I'm gonna bring all of these photos over \n\nNick Clason (15:33):\nTreats. What's another, \n\nNick Clason (15:36):\nI just gotta zoom in. \n\nNick Clason (15:38):\nA friend of mine down the road, he worked at a church. And so together our church would, our two churches would come together. We went on this fall retreat. And so before I moved, I was was one of the ones who went on the, \n\nNick Clason (16:08):\nAll right, let's go back here and shave out any fluff. I don't need whatever this is. \n\nNick Clason (16:14):\nOur church would come to our two churches would churches. So together our church would come to our \n\nNick Clason (16:21):\nCut out that, so it's just this \n\nNick Clason (16:25):\nBoat. He worked at a churches, our two churches would come together and we went on this fall retreat. And so before I moved, I was one of the ones who went on the retreat, helped plan it, \n\nNick Clason (16:42):\nSpeak, \n\nNick Clason (16:42):\nDo all the things. And so every single fall we went to camp Fall retreat. And so \n\nNick Clason (16:49):\nI'm gonna cut all that goal is to make it as short as possible. And \n\nNick Clason (16:52):\nSo every single fall we \n\nNick Clason (16:53):\nWent to, I felt losing the story \n\nNick Clason (16:56):\nCSA in Briston, Indiana. And we called the retreat, the Recharge retreat. And it was awesome. And it was awesome. It was awesome and the same place. And because I followed both my and it was awesome, \n\nNick Clason (17:23):\nRoll \n\nNick Clason (17:23):\nAround, \n\nNick Clason (17:26):\nSame. \n\nNick Clason (17:27):\nAnd it was awesome. I leave that church, I move on to another one, and that same weekend rolls around. \n\nNick Clason (17:33):\nGotta get that out of there. I could have left. It just chose not to the same place. \n\nNick Clason (17:39):\nAnd because I follow both my old church and my buddy's church on Instagram, I see that they're both on a retreat. \n\nNick Clason (17:47):\nAnd I \n\nNick Clason (17:47):\nWas like, God, it's interesting both that church and this church are both on a retreat together at, but on the same \n\nNick Clason (17:54):\nWeekend, probably gonna cut all this out. That's \n\nNick Clason (17:56):\nInteresting. Wait, \n\nNick Clason (17:58):\nIt \n\nNick Clason (18:00):\nGo wait. \n\nNick Clason (18:04):\nAnd that same weekend rolls around. \n\nNick Clason (18:07):\nWait, \n\nNick Clason (18:17):\nAnd it was awesome. I leave that church. I'm watching that same weekend roll around, wait in ton Indiana, hold on, hold on. They're together. And what I began to notice, hold on, was that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat or something like that, that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat or something like that. I don't remember, but I felt, so \n\nNick Clason (18:59):\nThis is why I wanna end on right \n\nNick Clason (19:00):\nLifeline retreat, but \n\nNick Clason (19:01):\nI, I felt so left out, left, boom. And then I just wanna kind of leave a little cliff hangry. So I'm gonna go back over here. I'm gonna grab my ender screen. I'm gonna bring it in. It's gonna position in, right? I'm gonna get the sounder for it. \n\nNick Clason (19:31):\nSame weekend. \n\nNick Clason (19:35):\nSo that's at 1 30 46. All right, so it's less than a minute. Um, YouTube shorts only allows a minute. So I always make my goal to be less than a minute. So transcript, get this outta here. I think that that's my in-out points. I just want the audio transcribed. I don't need all that transcribed. That might be all the little ones. Listen, you and I are learning this all together with the new transcription interface. In the meantime, Marvel at me in this old shirt. All right, so I don't want that. I want create new caption track there. So I need to get all these, I'm gonna do Babes New Pro. I'm gonna do another black. Actually, I'll do a white background with black text this time. I don't want shadow, I want background. And I'm just gonna put it right in the middle and then lower it down just a little bit beneath my face. And let's see how it looks. \n\nNick Clason (21:48):\nLet's be honest. Nobody ever likes to be the person left out. One time I moved away from a church that I used to work at this church. I did retreats with another friend of mine down the road. He worked at a church and our two churches would come together and we went on this fall retreat. And so every single fall we went to a camp called Camp Tecu Tecumsah in Brookstown, Indiana. And we called the retreat the Recharge Retreat. And it was awesome. I leave that church, I move on to another one. And that same weekend rolls around. Hold on. Was that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat, but I felt so left out. \n\nNick Clason (22:38):\nI'm just gonna cut that right there. I'm gonna put my out there. I'm gonna come back over here, put my in, and then command M, switch it to H 2 6 4 TikTok, start the party. Boom. All right. And then one more. I like to do three week. I typically post my Title one on Sunday, um, and then I post the other two, um, on a Thursday and a Tuesday. So that's just kind of been my rhythm. Leaves some gaps in the calendar or in the TikTok posting schedule for some other things. So, all right, as this encodes, I am going to wrap up to the next one, \n\nNick Clason (23:37):\nActually. Um, I'm going to, you get the gist. Um, I will do the third one the exact same way. Uh, just realized I have a meeting in two minutes, so I'm gonna go ahead and wind this down. Um, I will, I will make the third one without you here. Um, but I hope that you found this helpful, um, in pre-recording and then making TikTok in Adobe Premiere Pro and Adobe Photoshop. So, sounds helpful. Leave a like, subscribe, rating, review, hit the notes, uh, show notes for transcripts or my free ebook. And, um, we'll talk soon. Don't forget, stay hybrid.","content_html":"\u003cp\u003eVIDEO: Clipping up a Long-Form Video for Short-Form Vertical Video for TikTok, Reels and Shorts for Church Sermons. \u003cbr\u003e\nIn this video come sit down and watch as Nick clips up a teaching video in Adobe Premiere Pro (from \u003ca href=\"http://www.hybridministry.xyz/053\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/053\u003c/a\u003e) to now turn it into a couple of vertical video based pieces of content.\u003c/p\u003e\n\n\u003cp\u003eLong Form Video:\u003cbr\u003e\n\u003ca href=\"https://youtu.be/uZzatZ4KFyE\" rel=\"nofollow\"\u003ehttps://youtu.be/uZzatZ4KFyE\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eHang out on TikTok:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eShowNotes \u0026amp; Transcripts:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/055\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/055\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eInstagram:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nFREE Animation Effects for Adobe Premiere Pro:\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:13 Intro\u003cbr\u003e\n01:13-02:14 Setup For Editing a Short Form Vertical Video for Church Social Media\u003cbr\u003e\n02:14-02:52 Converting from Widescreen to Full Screen in Adobe Premiere pro\u003cbr\u003e\n02:52-03:12 Setting in and out spots on a Sequence in Adobe Premiere Pro\u003cbr\u003e\n03:12-03:26 Starting your TikToks to catch people\u0026#39;s attention\u003cbr\u003e\n03:26-03:55 Shaving Down Excess Space for Quicker Jump Cuts on TikToks and Reels\u003cbr\u003e\n03:55-04:19 Zooming in and out for TikTok Videos and Shorts\u003cbr\u003e\n04:19-05:12 Animating Text Layers in Adobe Premiere Pro\u003cbr\u003e\n05:12-06:08 Adding Sound Effects\u003cbr\u003e\n06:08-07:14 Add a Call to Action to Watch the Long Form YouTube Video\u003cbr\u003e\n07:14-07:57 Adding Music to your Short Form Video\u003cbr\u003e\n07:57-11:30 Adding Captions to your Reels and TikToks in Adobe premiere Pro\u003cbr\u003e\n11:30-12:19 Rendering the Short Video for Social out of Adobe Premiere Pro\u003cbr\u003e\n12:19-14:33 Determining Which Clips to Add for a Social Media Clip\u003cbr\u003e\n14:33-19:13Clipping out the Spaces\u003cbr\u003e\n19:13-19:48 Adding the Call to Action \u003cbr\u003e\n19:48-22:49 Transcribing the Sequence for Reels and Shorts in Adobe Premiere Pro\u003cbr\u003e\n22:49-22:32 Rendering out the Sequence\u003cbr\u003e\n22:32-24:17 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWhat is going down everybody? Welcome back. Another episode of the Hybrid Ministry Show. If, uh, you have not, um, if you\u0026#39;ve not gone back and seen the last one where I edited a full, uh, video down, then I want to encourage you to go back and check that out. That is what I would do for, um, editing a full video for YouTube. Once that\u0026#39;s done, render out some thumbnails and some time codes and stuff like that. However, for, um, this episode, what I\u0026#39;m gonna do is I\u0026#39;m gonna edit out three short form TikTok style videos. So I wanna make sure that you can see that. So I\u0026#39;m gonna be using the same premiere file. I\u0026#39;m just gonna resave it and make it vertical as opposed to horizontal. So I wanna show you how that goes down. Um, hey, don\u0026#39;t forget, we are on TikTok, Instagram and YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:46):\u003cbr\u003e\nGo subscribe all three places, check those things out and hit the show notes for transcripts and my free ebook. Um, tell you how to post a TikTok from scratch on your phone. This, however, is about posting a TikTok. Um, first saving it on, uh, in a video editing software. In particular, this one\u0026#39;s Adobe Premier Pro. And then, um, saving those somewhere that you can repost them later. So, without any further ado, let\u0026#39;s dive in. Check the sucker out. So, like I said in the last video, you would\u0026#39;ve seen, um, something like this. This is, um, me opening up the Adobe Premiere Pro file. Um, I don\u0026#39;t think I need those, so I\u0026#39;m not gonna worry about those. All right, so here\u0026#39;s the, the final. So the first thing I do, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:36):\u003cbr\u003e\nOkay, you\u0026#39;ll never be left \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:38):\u003cbr\u003e\nOut. All right, so the first thing that I do is I, um, file save as. Um, and I\u0026#39;m gonna save it as underscore social one. I do every social, I do a new one, um, just cuz I sometimes move around like backing tracks and audio and resync some things. This is more, this happens a lot more with my podcast than these, but I just try and do a different one every single time. Sometimes I forget, but the more that I I file save as the source file, the less chance for error. Um, and so I\u0026#39;m just gonna start here. Um, so now this is the source file. So now I can change the sequence settings. I\u0026#39;m going up here, sequence settings. Frame size is 1920 by 10 80. That is wide screen. I\u0026#39;m gonna change it to, um, up, up and down, whatever that\u0026#39;s called. Verticals vertical video. So that\u0026#39;s 10 80 by 1920 pixels, click. Okay. And then, okay, so now you\u0026#39;ll see here in my preview I have it, um, uh, 10 80 by 1920. Problem is I need this video to be fully screened. So that\u0026#39;s why I kind of change it every single time. So I\u0026#39;m gonna, um, zoom that in in a minute. But first I am going to, um, create a title track. So I\u0026#39;m gonna make it this one right here. In this \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:52):\u003cbr\u003e\nVideo we\u0026#39;re gonna talk about how, about how, how you, how you can get, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:01):\u003cbr\u003e\nSo I want to do it right there. So I clicked I how you go in. Um, and then right there I hit C to get my razor tool and then v to select that and get it outta here. Now one of the things I like to do is I like to open it with an animation. I feel like as people are scrolling, when they see an animation, it jars them and at least gets their attention at least a little bit \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:22):\u003cbr\u003e\nHow you can get, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:24):\u003cbr\u003e\nI\u0026#39;m going to need to zoom that in though, right? So it needs to be like that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:28):\u003cbr\u003e\nHow you can get invited to every single party. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:34):\u003cbr\u003e\nI\u0026#39;m gonna do c v, get rid of that, bring that in ever. I\u0026#39;m gonna make these quicker cuts, you\u0026#39;ll \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:42):\u003cbr\u003e\nNever be left out again. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:44):\u003cbr\u003e\nSo where there\u0026#39;s a gap there in the audio, how I\u0026#39;m clipping \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:50):\u003cbr\u003e\nThis party started and find out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:53):\u003cbr\u003e\nSo go back here and now I\u0026#39;m gonna just do some zoom. So that\u0026#39;s at 1 94. I\u0026#39;m gonna zoom in even more to 2 27, 2 27 and then 2 27. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:10):\u003cbr\u003e\nHow you can get invited to every single party ever. You\u0026#39;ll never be left out again how this party started and find out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:19):\u003cbr\u003e\nAll right, so, um, I also want to take my, uh, thumbnail, which I made in Photoshop. Um, I don\u0026#39;t think I showed that on camera, but that\u0026#39;s what I ended up making. So I\u0026#39;m gonna bring that in in the P S D and then since I have all those layers, I\u0026#39;m gonna animate those and this is gonna be like my announcement or like title sequence. So I always do one that just like explains what the video is. It\u0026#39;s just like an announcement. Um, and so this is that one. This is me, you know, right here at the beginning. So I\u0026#39;m gonna go \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:51):\u003cbr\u003e\nHow you can get invited to ev. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:56):\u003cbr\u003e\nSo I\u0026#39;m gonna have that come in at the same time and then I\u0026#39;m just gonna move it so it fits \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:07):\u003cbr\u003e\nHow you can get invited to every single party ever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:13):\u003cbr\u003e\nI\u0026#39;m gonna do a sound effect as that comes in. I still have that sfx saved from earlier. If you don\u0026#39;t have it, um, go find it. Um, wherever you have sound effects saved, um, go find it in your finder and then you can drop it right here in this bin. Since I did use that earlier in my long form video, it\u0026#39;s already saved in here. Um, so that\u0026#39;s one of the reasons too where I like to go back to the original file cuz all the things that I pulled in are already still there. So I\u0026#39;m gonna do I right there, o right here. I have a lot of other options, but I\u0026#39;m just gonna pick that one. Let\u0026#39;s see how that sounds. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:49):\u003cbr\u003e\nHow you can get invited to every single party ever. You\u0026#39;ll never be left out again. How \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:58):\u003cbr\u003e\nI feel like that needs to be \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:00):\u003cbr\u003e\nHow let\u0026#39;s get party start. Oh, how, let\u0026#39;s get this party started and find out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:08):\u003cbr\u003e\nAll right, so over here, um, in my shared file, I have created a graphic that I use for my enders. So it\u0026#39;s in, uh, shared students social media, TikTok and reels. And then I think I have it in admin. And this is just where I push people to watch the full video on YouTube. So I\u0026#39;m gonna put that right here. I\u0026#39;m gonna let that bounce in, right? And I\u0026#39;m gonna get a, I\u0026#39;m gonna get a whoosh sound with it. Take just the audio there. Boom, put it right there. Yep, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:51):\u003cbr\u003e\nLet\u0026#39;s get party started. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:53):\u003cbr\u003e\nI wanna make that a little later. Let\u0026#39;s do it right here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:57):\u003cbr\u003e\nParty started. Find out \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:00):\u003cbr\u003e\nWe let it linger a little bit past the talking. Make that oh for out and then I\u0026#39;m gonna go back in here into messages. Um, start the party and I\u0026#39;m gonna get the party music so that there\u0026#39;s a little audio track with it. Um, is it necessary? No. Um, does it add to it? Maybe you can be the judge of that. Um, I\u0026#39;ll just, I\u0026#39;m just gonna drop it in here. I\u0026#39;m gonna make it negative 25. So it\u0026#39;s real low. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:27):\u003cbr\u003e\nYou can get invited to every single party. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:32):\u003cbr\u003e\nAdjust. I\u0026#39;m gonna adjust these audios right here. So I\u0026#39;m just gonna highlight them all. Select, all right, click audio game. I\u0026#39;m gonna make it 15. So it should be pretty substantial difference how you \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:42):\u003cbr\u003e\nCan get invited to every single party ever. You\u0026#39;ll never be left out again. How, let\u0026#39;s get this party started and find out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:52):\u003cbr\u003e\nAll right, the only thing is I lost my right there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:56):\u003cbr\u003e\nStart and find out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:58):\u003cbr\u003e\nAll right. Now last thing is I wanna add captions. So I\u0026#39;m gonna go to window workspaces, captions and graphics. Um, here\u0026#39;s where I transcribe it. So I\u0026#39;m gonna click, um, from captions to transcript. I\u0026#39;m gonna click transcribe. Uh, okay, I don\u0026#39;t know what this is doing. This is new. Okay, so let\u0026#39;s do transcript. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:37):\u003cbr\u003e\nOh, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:48):\u003cbr\u003e\nAll right, let\u0026#39;s try it again. So this is just gonna take a minute. There used to be, this is an updated version. So like I said, I have a new computer in my last video. So there used to be an option to just transcribe the in and out portion so it wouldn\u0026#39;t take quite as long. Uh, looks like it got it right here. All those right there. So I\u0026#39;m gonna click captions, click captions from transcript, click this dropdown arrow. I like to do single lines and then create captions. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:37):\u003cbr\u003e\nI do, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:37):\u003cbr\u003e\nSo there you see they right there. So I\u0026#39;m gonna go over here and highlight that one. Click command A to select all. And then I\u0026#39;m gonna go change all. So I\u0026#39;m going to, I like to do, uh, every one of my captions for students has been Babe New Pro. Um, I put it in the middle here, but then I do uh, bottom line text, um, take away the shadow and I want to give it a little background. So I\u0026#39;ll give it a black background. I\u0026#39;m gonna make it a hundred percent a opaque and then I\u0026#39;m gonna give it some roundedness and some size. See, so it looks like that. Now problem is, it\u0026#39;s still covering that. So I have two options. I can lower that. I can lower the texts. So I can do like this and then like top aligned or middle aligned, or I can move this, um, in, in affects controls. And so I think I might do that so my face isn\u0026#39;t covered. Um, and then, but that still doesn\u0026#39;t solve this problem. If I go there, yeah, if I go there, it\u0026#39;s still a little bit. So I might still move this down, just ale and then over here and text command A. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:01):\u003cbr\u003e\nYeah, I\u0026#39;m just gonna leave it there in the middle. It\u0026#39;s fine. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:04):\u003cbr\u003e\nOh, you can get invited to every single party ever. You\u0026#39;ll never be left out again. How, let\u0026#39;s get, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:13):\u003cbr\u003e\nYou just gotta go back in here and edit anything that didn\u0026#39;t get picked up. So how, let\u0026#39;s get this party started and find out, out \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:22):\u003cbr\u003e\nAgain how, let\u0026#39;s get party started and find out started and find out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:30):\u003cbr\u003e\nI\u0026#39;m going to cut it right there, back to V to select it. So now when my under slide comes in, it\u0026#39;s gone. All right, so now I\u0026#39;m gonna click on sequence command M, make sure my format is set to H 2 64. That\u0026#39;s for MP4 files. And now I\u0026#39;m gonna go back out here. Instead of putting it in messages, I\u0026#39;m gonna put it in TikTok and reels. 2023, start the party oh three Nick, oh one title and change it from, uh, entire source to in and out. So it\u0026#39;s just gonna do that a little bit right there. Export, there\u0026#39;s TikTok number one. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:20):\u003cbr\u003e\nAll right, sweet. Now I\u0026#39;m going to go file save as I\u0026#39;m gonna gimme social two, I\u0026#39;m gonna go back up here to window and get my effects panel back. Some switch from workspaces, from captions to effects. It\u0026#39;s probably an easier way to do it, but I\u0026#39;m not gonna worry about it now. It autogenerated all these captions for me. That could be good, that could be bad as long as I keep the same order. I like to tell stories on TikTok as much as I can. So if this story right here can make sense, I\u0026#39;m gonna go with it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:54):\u003cbr\u003e\nChurch, I, I used to work at one time, likes to be the person ever. Nobody. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:12):\u003cbr\u003e\nAll right, so these captions are messing me up. So honestly, I\u0026#39;m just gonna start this over. So no, I\u0026#39;m not gonna save that. Um, I\u0026#39;m gonna go back in here three premiere and pull this up. So now I\u0026#39;m going to just get myself a clean copy and all I gotta do is change the sequence settings, file, save as social. I\u0026#39;ll just make this three. All right, sequin. Gotta click on sequence. Sequence settings. 10 80 by 1920. All right. Now back to my story. So I don\u0026#39;t want these things here, okay? I don\u0026#39;t need those things for TikTok \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:00):\u003cbr\u003e\nEver. Whoop, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:08):\u003cbr\u003e\nCut V out. I\u0026#39;m gonna animate this in motion. Presets position in smooth bottom. Let\u0026#39;s be \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:17):\u003cbr\u003e\nOn \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:18):\u003cbr\u003e\nAnd I\u0026#39;m gonna zoom in, go over to effects controls, and I gotta cut the gaps. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:27):\u003cbr\u003e\nNobody, let\u0026#39;s be honest, nobody ever likes to be the person left out. One time I moved away from a church that I used to work at \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:54):\u003cbr\u003e\nJust cutting out all these gaps. So C then V and then sliding over. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:59):\u003cbr\u003e\nAnd at this church at this, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:04):\u003cbr\u003e\nI don\u0026#39;t need that big long. And \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:09):\u003cbr\u003e\nAt this church I did retreats with an \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:25):\u003cbr\u003e\nSo I\u0026#39;m gonna bring all of these photos over \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:33):\u003cbr\u003e\nTreats. What\u0026#39;s another, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:36):\u003cbr\u003e\nI just gotta zoom in. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:38):\u003cbr\u003e\nA friend of mine down the road, he worked at a church. And so together our church would, our two churches would come together. We went on this fall retreat. And so before I moved, I was was one of the ones who went on the, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:08):\u003cbr\u003e\nAll right, let\u0026#39;s go back here and shave out any fluff. I don\u0026#39;t need whatever this is. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:14):\u003cbr\u003e\nOur church would come to our two churches would churches. So together our church would come to our \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:21):\u003cbr\u003e\nCut out that, so it\u0026#39;s just this \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:25):\u003cbr\u003e\nBoat. He worked at a churches, our two churches would come together and we went on this fall retreat. And so before I moved, I was one of the ones who went on the retreat, helped plan it, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:42):\u003cbr\u003e\nSpeak, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:42):\u003cbr\u003e\nDo all the things. And so every single fall we went to camp Fall retreat. And so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:49):\u003cbr\u003e\nI\u0026#39;m gonna cut all that goal is to make it as short as possible. And \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:52):\u003cbr\u003e\nSo every single fall we \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:53):\u003cbr\u003e\nWent to, I felt losing the story \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:56):\u003cbr\u003e\nCSA in Briston, Indiana. And we called the retreat, the Recharge retreat. And it was awesome. And it was awesome. It was awesome and the same place. And because I followed both my and it was awesome, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:23):\u003cbr\u003e\nRoll \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:23):\u003cbr\u003e\nAround, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:26):\u003cbr\u003e\nSame. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:27):\u003cbr\u003e\nAnd it was awesome. I leave that church, I move on to another one, and that same weekend rolls around. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:33):\u003cbr\u003e\nGotta get that out of there. I could have left. It just chose not to the same place. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:39):\u003cbr\u003e\nAnd because I follow both my old church and my buddy\u0026#39;s church on Instagram, I see that they\u0026#39;re both on a retreat. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:47):\u003cbr\u003e\nAnd I \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:47):\u003cbr\u003e\nWas like, God, it\u0026#39;s interesting both that church and this church are both on a retreat together at, but on the same \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:54):\u003cbr\u003e\nWeekend, probably gonna cut all this out. That\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:56):\u003cbr\u003e\nInteresting. Wait, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:58):\u003cbr\u003e\nIt \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:00):\u003cbr\u003e\nGo wait. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:04):\u003cbr\u003e\nAnd that same weekend rolls around. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:07):\u003cbr\u003e\nWait, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:17):\u003cbr\u003e\nAnd it was awesome. I leave that church. I\u0026#39;m watching that same weekend roll around, wait in ton Indiana, hold on, hold on. They\u0026#39;re together. And what I began to notice, hold on, was that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat or something like that, that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat or something like that. I don\u0026#39;t remember, but I felt, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:59):\u003cbr\u003e\nThis is why I wanna end on right \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:00):\u003cbr\u003e\nLifeline retreat, but \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:01):\u003cbr\u003e\nI, I felt so left out, left, boom. And then I just wanna kind of leave a little cliff hangry. So I\u0026#39;m gonna go back over here. I\u0026#39;m gonna grab my ender screen. I\u0026#39;m gonna bring it in. It\u0026#39;s gonna position in, right? I\u0026#39;m gonna get the sounder for it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:31):\u003cbr\u003e\nSame weekend. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:35):\u003cbr\u003e\nSo that\u0026#39;s at 1 30 46. All right, so it\u0026#39;s less than a minute. Um, YouTube shorts only allows a minute. So I always make my goal to be less than a minute. So transcript, get this outta here. I think that that\u0026#39;s my in-out points. I just want the audio transcribed. I don\u0026#39;t need all that transcribed. That might be all the little ones. Listen, you and I are learning this all together with the new transcription interface. In the meantime, Marvel at me in this old shirt. All right, so I don\u0026#39;t want that. I want create new caption track there. So I need to get all these, I\u0026#39;m gonna do Babes New Pro. I\u0026#39;m gonna do another black. Actually, I\u0026#39;ll do a white background with black text this time. I don\u0026#39;t want shadow, I want background. And I\u0026#39;m just gonna put it right in the middle and then lower it down just a little bit beneath my face. And let\u0026#39;s see how it looks. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:48):\u003cbr\u003e\nLet\u0026#39;s be honest. Nobody ever likes to be the person left out. One time I moved away from a church that I used to work at this church. I did retreats with another friend of mine down the road. He worked at a church and our two churches would come together and we went on this fall retreat. And so every single fall we went to a camp called Camp Tecu Tecumsah in Brookstown, Indiana. And we called the retreat the Recharge Retreat. And it was awesome. I leave that church, I move on to another one. And that same weekend rolls around. Hold on. Was that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat, but I felt so left out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:38):\u003cbr\u003e\nI\u0026#39;m just gonna cut that right there. I\u0026#39;m gonna put my out there. I\u0026#39;m gonna come back over here, put my in, and then command M, switch it to H 2 6 4 TikTok, start the party. Boom. All right. And then one more. I like to do three week. I typically post my Title one on Sunday, um, and then I post the other two, um, on a Thursday and a Tuesday. So that\u0026#39;s just kind of been my rhythm. Leaves some gaps in the calendar or in the TikTok posting schedule for some other things. So, all right, as this encodes, I am going to wrap up to the next one, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:37):\u003cbr\u003e\nActually. Um, I\u0026#39;m going to, you get the gist. Um, I will do the third one the exact same way. Uh, just realized I have a meeting in two minutes, so I\u0026#39;m gonna go ahead and wind this down. Um, I will, I will make the third one without you here. Um, but I hope that you found this helpful, um, in pre-recording and then making TikTok in Adobe Premiere Pro and Adobe Photoshop. So, sounds helpful. Leave a like, subscribe, rating, review, hit the notes, uh, show notes for transcripts or my free ebook. And, um, we\u0026#39;ll talk soon. Don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"VIDEO: Clipping up a Long-Form Video for Short-Form Vertical Video for TikTok, Reels and Shorts for Church Sermons. \r\nIn this video come sit down and watch as Nick clips up a teaching video (from http://www.hybridministry.xyz/053) to now turn it into a couple of vertical video based pieces of content.","date_published":"2023-07-27T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/5e273e24-d3a4-48bd-9840-647edd47856e.mp3","mime_type":"audio/mpeg","size_in_bytes":35565898,"duration_in_seconds":1481}]},{"id":"1517a5db-dc4a-4cf7-9127-51dee7daddda","title":"Episode 054: What is Hybrid Ministry? A Celebration!!","url":"https://www.hybridministry.xyz/054","content_text":"Watch the Video on our YouTube Channel:\nhttps://youtu.be/uZzatZ4KFyE\n\nHang out on TikTok:\nhttps://www.tiktok.com/@clasonnick\n\nShowNotes \u0026amp; Transcripts:\nhttp://www.hybridministry.xyz/054\n\nInstagram:\nhttp://www.instagram.com/hybridministry\n\nFREEBIES\nFREE Animation Effects for Adobe Premiere Pro:\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nWhy should churches even care about Digital Ministry in 2023?\nhttps://www.hybridministry.xyz/031\nVIDEO: Why should churches even care about Digital Ministry in 2023?\nhttps://www.youtube.com/watch?v=g9rdO5laIUM\nVIDEO: Have I already Ruined My Church's TikTok Account?\nhttps://www.youtube.com/watch?v=oxBn-p9O-eg\nBARNA EBOOK:\nhttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\nEpisode 001:\nhttps://www.hybridministry.xyz/001\nBRACKET: https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET \nBRACKET #2: https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\n\nTIMECODES\n00:00-02:46 Intro\n02:46-06:43 A Brief One-Year History\n06:43-10:03 Year One Podcast Stats \n10:03-19:27 What is Hybrid Ministry?\n19:27-20:41 Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nHey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you're not on YouTube, you're not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we're taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th. \n\nNick Clason (01:04):\nSo in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that's what's on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That's something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We're on Instagram, we're on YouTube, and we are on TikTok. \n\nNick Clason (01:48):\nAll the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It's one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry. \n\nNick Clason (02:39):\nSo, without any further ado, let's jump in to the one year celebration episode. Glad to have y'all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I've ever met. He used to work for, dare to Share if you're in the ministry world, you've probably heard that before. Uh, they're youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area. \n\nNick Clason (03:30):\nMatt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don't get me wrong. Um, so that's why I I recruited a co-host to start cuz it's a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this? \n\nNick Clason (04:24):\nWhat are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y'all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you're, if you're new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn't have time to to record. He's a new dad, new life out in Colorado, just like we're building a new life here in Dallas, Texas area. \n\nNick Clason (05:08):\nAnd so, um, and I never missed a week, um, from when I started until now. We've had a lot of life happen. We moved, um, my wife's mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn't, um, emergent, but it also wasn't totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I'm getting to know a new church and I'm getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry. \n\nNick Clason (06:00):\nAnd this podcast is a cathartic outlet for me to talk about what I'm doing. In a lot of episodes, I've told you, here's what I'm doing right now, here's how it's going, and here's the adjustments that I'm making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y'all for being along the ride with me. Like I, I've told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let's dive into this. \n\nNick Clason (06:44):\nAll right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I'm sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I'm recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we've ever even had. So to those of y'all who are new, those of y'all who are downloading us on a regular basis, welcome, glad to have you, glad to see you. \n\nNick Clason (07:35):\nIt's exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I'll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode's titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don't think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we've gotten better. \n\nNick Clason (08:23):\nBut, um, you know, no promises. I'm not like a professional YouTube editor. Uh, I'm a youth pastor, so I'm doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it's just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church's TikTok account. It's a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I'll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December. \n\nNick Clason (09:12):\nAnd so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y'all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let's answer this question. What is hybrid ministry? Okay, what is high ministry? \n\nNick Clason (10:06):\nSo back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can't remember. I'll drop the link to the Barna ebook in, in the show notes. It's behind a paywall, but it's worth it. It's a, it's a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they're asking, coming out of the heels of C O V I D, they're asking what do millennials and Gen Z, what are they looking for in church? \n\nNick Clason (11:10):\nUh, another thing I've done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it's important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren't we on the other side of covid? Shouldn't we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled. \n\nNick Clason (12:19):\nSo 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it's not the same. We all saw it in Covid and yes, that's true. And this was one of the conversations that me and Matt had way early on, and it's that this churches in Covid tried to replicate an in-person experience and a digital option. \n\nNick Clason (13:16):\nAnd a physical option should be two uniquely different experiences. I hear you again, but wait, I don't have time to produce that and I get that it's challenging for sure. I'm on a student ministry staff of three, soon to be four. We're about to have a year long resident who I've worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don't know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There's more that I wish and want to be able to do, but I, I also don't have the time crunch. But what I say is on your staffing level and on your staffing side, it's really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary. \n\nNick Clason (14:14):\nAnd we're not trying to replace the physical. That's my whole point. That's where the word hybrid comes from. We're not trying to replace the physical, we're trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we'll do these like two or three times a year. We'll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we'll come up with kind of these like arbitrary seatings or whatever. Um, I'll drop a couple links in the show notes cuz I've done a few of these and I've posted 'em on like download youth ministry, so you can grab it. We've got like world's greatest or um, uh, big game day bracket food challenge. \n\nNick Clason (14:55):\nSo you're picking like the food that you're gonna have at like your Super Bowl party. But that's a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it's also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we'd move them into our space. So the students would walk in, they'd see the results, but then on Wednesday nights we have these garage door, uh, like bay type things. \n\nNick Clason (15:42):\nAnd so we have eight different bays. And so that's eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That's an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes. \n\nNick Clason (16:33):\nPost pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they're open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children's ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here's the thing, churches have gathered together to preach and hear the word, and that's, that's valuable and scriptural. \n\nNick Clason (17:34):\nThat being said, um, I, I can learn just as well. Um, whether I'm sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can't be reproduced, what can't be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can't be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that's what you're saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people. \n\nNick Clason (18:27):\nIt's the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That's the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there's so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters. \n\nNick Clason (19:22):\nHybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y'all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don't forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we're gonna be starting here in this next year. We're gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We're gonna start sending some stuff out occasionally. And so one, make sure that you don't miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you're in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it's just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don't forget, and as always, stay hybrid.","content_html":"\u003cp\u003eWatch the Video on our YouTube Channel:\u003cbr\u003e\n\u003ca href=\"https://youtu.be/uZzatZ4KFyE\" rel=\"nofollow\"\u003ehttps://youtu.be/uZzatZ4KFyE\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eHang out on TikTok:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eShowNotes \u0026amp; Transcripts:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/054\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/054\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eInstagram:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFREEBIES\u003c/strong\u003e\u003cbr\u003e\nFREE Animation Effects for Adobe Premiere Pro:\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nWhy should churches even care about Digital Ministry in 2023?\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/031\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/031\u003c/a\u003e\u003cbr\u003e\nVIDEO: Why should churches even care about Digital Ministry in 2023?\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=g9rdO5laIUM\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=g9rdO5laIUM\u003c/a\u003e\u003cbr\u003e\nVIDEO: Have I already Ruined My Church\u0026#39;s TikTok Account?\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=oxBn-p9O-eg\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=oxBn-p9O-eg\u003c/a\u003e\u003cbr\u003e\nBARNA EBOOK:\u003cbr\u003e\n\u003ca href=\"https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\" rel=\"nofollow\"\u003ehttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\u003c/a\u003e\u003cbr\u003e\nEpisode 001:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/001\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/001\u003c/a\u003e\u003cbr\u003e\nBRACKET: \u003ca href=\"https://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/world%27s-greatest-donut/games/food-8745.htmlBRACKET\u003c/a\u003e \u003cbr\u003e\nBRACKET #2: \u003ca href=\"https://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/the-big-game-food-bracket/winter/the-big-game-8544.html\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:46 Intro\u003cbr\u003e\n02:46-06:43 A Brief One-Year History\u003cbr\u003e\n06:43-10:03 Year One Podcast Stats \u003cbr\u003e\n10:03-19:27 What is Hybrid Ministry?\u003cbr\u003e\n19:27-20:41 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nHey everyone. Welcome back to another episode of the Hybrid Ministry Show. I am your host, as always, Nick Clason sipping my coffee in my office today out of my, uh, church branded Yeti. I will say this, though, not a big Yeti fan as a coffee connoisseur because the metallic taste of it overrides the notes of coffee. So honestly, I would prefer just drinking out of like one of these types of mugs. So you\u0026#39;re not on YouTube, you\u0026#39;re not seeing all this. You are missing out big time, not probably really, but we are gonna take a little bit of a break. The last two episodes were, uh, video editing episodes. The, the episode after this one will be a Photoshop specific episode. But the reason that we\u0026#39;re taking a little break is because our pilot episode on July 19th, um, and our episode one on July 21st was exactly one year ago from the day that this episode drops, which is July 20th. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:04):\u003cbr\u003e\nSo in this episode, we are just going to do, uh, talk about what is hybrid ministry like, the whole basis, the whole, like per the whole name of this podcast is named Hybrid ministry. What is it? Where did it come from? Why do we start this podcast? Do a little year in review, sort of deal. So that\u0026#39;s what\u0026#39;s on the docket for today. Hey, listen, if you are new here or if you are just finding us out, wanna let you know in the show notes. You can find links to YouTube, links to our website, hybrid ministry.xyz. Uh, this will be episode 55. Every single episode will have a link to our episode page, which has a full transcript. That\u0026#39;s something that we provide for you all for a hundred percent free. So go check that out. Also, just follow us on social. We\u0026#39;re on Instagram, we\u0026#39;re on YouTube, and we are on TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:48):\u003cbr\u003e\nAll the links to those in the show notes, because some of those are my personal account at Clay and Nick. Others of those are ministry based accounts, a hybrid ministry. It\u0026#39;s one of those too as an option, but your show notes will have everything that you need. In addition to that, we have a couple freebies right now. We have our free ebook, um, helping you download and get TikTok going completely from scratch. And then we also have free Adobe, uh, pro, uh, transitions that you can use to animate text, to animate videos, um, bounce in like your typical YouTube thing. So go grab those in the show notes and we would love it if you would give us a rating or review or subscribe or a, like, all those things help us get found in search so that more people can learn and know about the difference and the ministry that hybrid is going to make in their world and in their ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:39):\u003cbr\u003e\nSo, without any further ado, let\u0026#39;s jump in to the one year celebration episode. Glad to have y\u0026#39;all here. So, like I said, today is the day that this episode drops is July 20th. July 20th is the one year anniversary. You know, when I started this podcast, I had a cohost, his name is Matt, um, and Matt is, uh, one of the smartest marketing brains I\u0026#39;ve ever met. He used to work for, dare to Share if you\u0026#39;re in the ministry world, you\u0026#39;ve probably heard that before. Uh, they\u0026#39;re youth ministry, evangelism centric organization. Then he came to work at the same church that I was working at in Chicago land area. And when we were both working in Chicago land, we started this podcast together. Both of us within the first probably like 10 episodes, um, transitioned to different roles for, for different reasons. And one reason or another, um, I ended up here in dfw, Dallas, Fort Worth, Texas area. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:30):\u003cbr\u003e\nMatt went back out to Colorado, which is home, um, working for a non-church non ministry organization. And because of that, his his ability to record podcasts fell by the wayside. And I became a one man band. And I remember I was moving here, moving to Dallas on the road somewhere in Nowheresville, Oklahoma. And I turned on Colin Cowherd cause I was like, that dude can talk for three hours by himself. And I found that the hardest thing to do. My first episode I recorded it was like 14 minutes. And I was like, how in the world am I gonna do a podcast by myself? Like, this is gonna be mentally exhausting and in a way it is. Don\u0026#39;t get me wrong. Um, so that\u0026#39;s why I I recruited a co-host to start cuz it\u0026#39;s a lot easier to just have a conversation and talk. That being said, I started listening to Colin Coward cuz I saw the writing a little bit on the wall, and I was like, how is he doing this? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:24):\u003cbr\u003e\nWhat are his kind of tips and tactics? So I tried to lean in and learn some of those things so that if my co-host fell by the wayside, I would still be able to give y\u0026#39;all a podcast. And, uh, I think around episode 11 or 12, I started doing them by myself. And then, um, I would still reference Matt as, you know, a like member of the podcast, but eventually I just stopped and it just became this, the Solo Nick Clason show. So here you go. If you\u0026#39;re, if you\u0026#39;re new and you want to go back to some of those early episodes, you will hear another voice that is my good friend Matt Johnson. Still great friends, just, you know, he doesn\u0026#39;t have time to to record. He\u0026#39;s a new dad, new life out in Colorado, just like we\u0026#39;re building a new life here in Dallas, Texas area. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:08):\u003cbr\u003e\nAnd so, um, and I never missed a week, um, from when I started until now. We\u0026#39;ve had a lot of life happen. We moved, um, my wife\u0026#39;s mom passed away, my mother-in-law. Um, we went back, you know, had to drive a thousand miles back overnight to get there. Um, when that happened, it wasn\u0026#39;t, um, emergent, but it also wasn\u0026#39;t totally on the radar when we moved here. One of the reasons we moved here was hoping that she could come live with us, um, you know, fighting her cancer diagnosis. Um, but some things progressed faster than we anticipated. And, and all that happened and I started a new job and I\u0026#39;m getting to know a new church and I\u0026#39;m getting, you know, my kids enrolled in a new school. So a lot of new for us. Um, but thank you for being along on the ride with me because in my new role, I am focusing a lot on digital integration and hybrid ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:00):\u003cbr\u003e\nAnd this podcast is a cathartic outlet for me to talk about what I\u0026#39;m doing. In a lot of episodes, I\u0026#39;ve told you, here\u0026#39;s what I\u0026#39;m doing right now, here\u0026#39;s how it\u0026#39;s going, and here\u0026#39;s the adjustments that I\u0026#39;m making. And while I would be doing those things internally in my head, forcing myself to sit down and explain it to an audience has just been so helpful. And so thank y\u0026#39;all for being along the ride with me. Like I, I\u0026#39;ve told you before, I always want this to be a place where I can just be open and honest. So that is a little bit of just kinda like the brief one year history of where we are. Um, and in, in an attempt to continue to look back just a little bit, I want to give you guys a couple of recap type stats. So let\u0026#39;s dive into this. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:44):\u003cbr\u003e\nAll right. So to recap, um, back in December, December was our best downloaded month to date. But then January beat December and then February, beat January and then March, beat February. So they just kept kind of building on itself and then may came and may beat all of those. April took a little bit of a, uh, backseat, um, or I\u0026#39;m sorry, may took a little bit of a backseat to April. Um, April was still the highest. So it, it was like a stair-stepping in December, January, February, March, April, may took a little dip. And then now, uh, I\u0026#39;m recording this in June. Um, it will drop in July and so, um, July might be completely different, but June has far surpassed every month we\u0026#39;ve ever even had. So to those of y\u0026#39;all who are new, those of y\u0026#39;all who are downloading us on a regular basis, welcome, glad to have you, glad to see you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:35):\u003cbr\u003e\nIt\u0026#39;s exciting to be along on the journey. Um, glad to have you with us. The highest downloaded episode ever in the history of this podcast is episode 31. I\u0026#39;ll drop a link to that in the show notes if you wanna go back and listen to it. But we are gonna do just a little bit of a recap of that here in this episode. The episode\u0026#39;s titled, why Should Churches Even Care About Digital Ministry in 20, I think I probably recorded it in 2023 or 2022, I should say. So I probably said, why should churches care about digital ministry in 2022? Um, consequently, and I don\u0026#39;t think that this has any correlation, but consequently, that was also our very first episode that we started posting full, um, video episodes on YouTube as well. So you can go check out my very first YouTube video if you wanna laugh and see how bad it is, I think, and hope we\u0026#39;ve gotten better. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:23):\u003cbr\u003e\nBut, um, you know, no promises. I\u0026#39;m not like a professional YouTube editor. Uh, I\u0026#39;m a youth pastor, so I\u0026#39;m doing this all in the margins, all in my spare time. And so, um, there could be more on the horizon, you know? Um, but right now it\u0026#39;s just kinda, uh, slugging it out. That does not count. However, our very first episode on YouTube, which was the, have I already ruined my church\u0026#39;s TikTok account. It\u0026#39;s a video and podcast joint episode that I posted, uh, where we, we released the free ebook, um, with a link to that and the show notes. And so, um, that was literally walking through step-by-step nerding out on how to post a video on your cell phone using the TikTok TikTok app. Now, I will give a caveat and a disclaimer. I\u0026#39;ll drop the episode link to that as well in the show notes, but I wanna let you know that I posted that in December. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:12):\u003cbr\u003e\nAnd so just like any sort of tech things have changed. And so it may not even be a hundred percent relevant. The the overall premise is right, like a lot of TikTok is the same, but there are still some things that have shifted and even personally some strategy things on my end that have shifted as well. So think you all for being along on the journey. Those are, um, just some kind of recaps. This is our, like I said, our one year anniversary episode. But without any further ado, this is really what I want to get into is I wanna like bring everyone, y\u0026#39;all on the audience level back to the roots of why we do what we do and what this is what, where this all started from. So without any further ado, let\u0026#39;s answer this question. What is hybrid ministry? Okay, what is high ministry? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:06):\u003cbr\u003e\nSo back in July last year when we launched podcasts, this idea had been rolling around in my brain for a couple months and, um, I was kicking around ideas of names. The name I settled on was hybrid. I also liked integration. Um, but, but hybrid was really like the one that I thought was really cool. Well, lo and behold, after I decided that name, Barna released an ebook about the future of the hybrid church. And so almost at the same time I launched a podcast or at least started recording bef before I had a few episodes kind of in the hopper before we ever went fully live. Um, and then Barna also released their ebook 40 or some, some, I can\u0026#39;t remember. I\u0026#39;ll drop the link to the Barna ebook in, in the show notes. It\u0026#39;s behind a paywall, but it\u0026#39;s worth it. It\u0026#39;s a, it\u0026#39;s a little over a year old now at this point, but I still go back to and pull a lot of data from it cuz what they\u0026#39;re asking, coming out of the heels of C O V I D, they\u0026#39;re asking what do millennials and Gen Z, what are they looking for in church? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:10):\u003cbr\u003e\nUh, another thing I\u0026#39;ve done in the last year is I went through a Gen Z Barna CoLab thing. Um, it was a six session zoom thing where they shared some findings about Gen Z, which they are the future generation of our church and our church ministry. And so it\u0026#39;s important, I think to, to inspect what these generations are saying. And so, um, 9%, only 9% of churched Christians back when this, um, hybrid ebook dropped 9% of church Christians, um, wanted a solely digital church option. Okay? And so I think my question, and I remember I had Matt on here, was like, well, well then why are we even exploring this as digital ministry? Aren\u0026#39;t we on the other side of covid? Shouldn\u0026#39;t we go back to what we remember and how things were? The difference was one third of them expressed that some sort of, um, hybrid option would suit them well, and that was only in those that they pulled and that was only in those old enough to be pulled. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:19):\u003cbr\u003e\nSo 18 and older at the time. All right, meanwhile, millennials and Gen Z, if you take out just that kind of sub subset of of age demographic, take out some of the older church attenders that were also pulled in this ebook. Millennials and Gen Z are ju this is, this one was the one that got me and this is the one that like really thrust me into starting this podcast. Millennials and Gen Z are just as likely to choose a hybrid option as they are a physical option at 40% for millennials and 42% for Generation Z. So they are just as likely just as interested in a hybrid option as they are in a physical option. And I hear you on the other end, but wait, it\u0026#39;s not the same. We all saw it in Covid and yes, that\u0026#39;s true. And this was one of the conversations that me and Matt had way early on, and it\u0026#39;s that this churches in Covid tried to replicate an in-person experience and a digital option. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:16):\u003cbr\u003e\nAnd a physical option should be two uniquely different experiences. I hear you again, but wait, I don\u0026#39;t have time to produce that and I get that it\u0026#39;s challenging for sure. I\u0026#39;m on a student ministry staff of three, soon to be four. We\u0026#39;re about to have a year long resident who I\u0026#39;ve worked with before. So we have a little bit of a history, know what he can bring to the table. All that to be said, I dedicate, I don\u0026#39;t know, probably 75% or more of my job responsibilities to digital integration and hybrid ministry. There\u0026#39;s more that I wish and want to be able to do, but I, I also don\u0026#39;t have the time crunch. But what I say is on your staffing level and on your staffing side, it\u0026#39;s really important to make sure that you give someone proper allocation of funds and time, ability to, uh, to go this direction because the, the younger that generations are, the more that this is going to be necessary. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:14):\u003cbr\u003e\nAnd we\u0026#39;re not trying to replace the physical. That\u0026#39;s my whole point. That\u0026#39;s where the word hybrid comes from. We\u0026#39;re not trying to replace the physical, we\u0026#39;re trying to integrate digital with physical, right? One of my favorite examples of it in our student ministry is we\u0026#39;ll do these like two or three times a year. We\u0026#39;ll do these, uh, brackets where we pit two things against each other and, and they vote and the winner goes on to the next round and they face off against the winner of another matchup. And so we\u0026#39;ll come up with kind of these like arbitrary seatings or whatever. Um, I\u0026#39;ll drop a couple links in the show notes cuz I\u0026#39;ve done a few of these and I\u0026#39;ve posted \u0026#39;em on like download youth ministry, so you can grab it. We\u0026#39;ve got like world\u0026#39;s greatest or um, uh, big game day bracket food challenge. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:55):\u003cbr\u003e\nSo you\u0026#39;re picking like the food that you\u0026#39;re gonna have at like your Super Bowl party. But that\u0026#39;s a great example of a hybrid option because all of the voting takes place online on a website or, or in our case, a lot of times on Instagram, but in person it\u0026#39;s also like playing it itself out. So this last year we did serial madness in March, and so we pitted serial matchups against each other. And so we had all the, the matchups up on a big, uh, window that we have with like a bracket taped out. And then we cut out the front of the serial boxes and po uh, pasted like a seed number on each of them. And then as they would win online, we\u0026#39;d move them into our space. So the students would walk in, they\u0026#39;d see the results, but then on Wednesday nights we have these garage door, uh, like bay type things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:42):\u003cbr\u003e\nAnd so we have eight different bays. And so that\u0026#39;s eight different matchups for a round of 16. And the base came up and every individual matchup, uh, of cereal was in the base. So they could go in, they could grab the one seed versus 16 seed, put a little milk in it and eat it. That\u0026#39;s an example of taking a digital expression, a digital like moment and means of something and bringing it in to make it hybrid with your in-person. Okay, back in the first episode, we talked about digital openness. And so I just wanna rattle off for you some of these, um, findings from, from the first book. So church adults defined as having high digital openness. Number one, they see the value of attending at least an online service. Number two, they think that churches should use digital resources for spiritual formation slash discipleship purposes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:33):\u003cbr\u003e\nPost pandemic, they think that churches, uh, should use digital resources for gathering their people to together after the pandemic. They say that either hybrids, so both digital and physical or primarily digital gatherings for church will best fit their lifestyle after the pandemic. And number five, they\u0026#39;re open to attending new kinds of online gatherings that are unfamiliar. What are mold breaking? So these are people that are classified as digitally open. Furthermore, of these options, these were the options that they said would, um, suit them in a hybrid sort of format. So teaching and preaching one-on-one prayer, small groups, worship, prayer, visitation, confession, children\u0026#39;s ministry, youth ministry, adult ministry. Those were, um, highest percentage down to lowest percentage in a cascading list. The thing that was the number one thing was teaching and preaching. So here\u0026#39;s the thing, churches have gathered together to preach and hear the word, and that\u0026#39;s, that\u0026#39;s valuable and scriptural. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:34):\u003cbr\u003e\nThat being said, um, I, I can learn just as well. Um, whether I\u0026#39;m sitting my butt in a, a seat looking ahead, listening to a pastor as I can, listening to him on the podcast, what can\u0026#39;t be reproduced, what can\u0026#39;t be replicated in my own experience is praise and worship. Which again, I think that there may be a moment for, uh, figuring out how this works for the next generation in a non, uh, like physical environment. Not replacing it, but supplementing it. But the thing that can\u0026#39;t be replaced for me is community one-on-one relationships, like authentic community with other believers. And some of those things can be done digitally. Zoom groups. We all saw that it leaves something to be desired. I agree if that\u0026#39;s what you\u0026#39;re saying to me on the other side of this camera. However, all that to be said, like the, the teaching pieces can be something that we can offer to people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:27):\u003cbr\u003e\nIt\u0026#39;s the number one, it was the number one rated thing for hybrid options, the delivery of content. CS Lewis has a quote that says, this says theology is all the more important today because there are so many messages being delivered to the home that you need to determine what is actually true. So you can go into one of these mediums and you can present the word, you can give theology, you can teach people theology in podcast form, YouTube videos, short form videos. Lewis made this quote in the 1950s and it rings all the more true today. That\u0026#39;s the crazy thing, right? Is like what he said back in the fifties still brings true almost 80 years later. So because there\u0026#39;s so many messages coming into the home, we need to help teach people what the Bible says. So I say all that to say, and I give you all of that as just a reminder that this is why this matters. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:22):\u003cbr\u003e\nHybrid ministry matters as an option for churches moving forward. And so, um, I just wanted to give a quick reminder. I just wanted to share it with y\u0026#39;all about, um, why we do what we do, where this whole thing comes from and what the purpose of it all is. Thanks for hanging out. Excited to have you with us. Don\u0026#39;t forget link in the show notes. If you want to, uh, go follow us on YouTube. If you want to grab either of those freebies, uh, downloads, we\u0026#39;re gonna be starting here in this next year. We\u0026#39;re gonna be starting, um, getting our email newsletter going. And so subscribe in and grabbing the ebook or the, um, free transitions for Adobe Premiere Pro. Either one of those will lock you into our email newsletter. We\u0026#39;re gonna start sending some stuff out occasionally. And so one, make sure that you don\u0026#39;t miss that. Hey, if you subscribe to this, you will get this automatically downloaded into your podcast catcher every single Thursday morning at 4:00 AM So if you\u0026#39;re in ministry and you have a Wednesday night deal, you wake up, you get to hear this the next morning after your ministry night. Hopefully it\u0026#39;s just a, a positive encouraging, maybe even sometimes challenging refresher for you. Uh, so we would welcome that and love to have you join us in that way. But don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"What is Hybrid Ministry? A Celebration!! We've been podcasting for a full year now, we go back and look at the year that was, as well as share some stats. But ultimately, Nick explains his vision for \"Hybrid Ministry\" What it is, and why it matters in the church today.","date_published":"2023-07-20T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/1517a5db-dc4a-4cf7-9127-51dee7daddda.mp3","mime_type":"audio/mpeg","size_in_bytes":29808379,"duration_in_seconds":1241}]},{"id":"934516b2-2b03-4302-9150-0ac055d20c94","title":"Episode 053: VIDEO: A Complete Crash Course on Editing in Adobe Premiere Pro a Teaching Video built for YouTube and In Room Programming from Start to Finish","url":"https://www.hybridministry.xyz/053","content_text":"VIDEO: A Complete Crash Course on Editing in Adobe Premiere Pro a Teaching Video built for YouTube and In Room Programming from Start to Finish.\nIn this episode of the Hybrid Ministry Podcast, Nick Sits down and edits a Video from scratch, (well, almost scratch) in Adobe Premiere Pro. That being said, if you're listening on a Podcast, this might be a better experience to watch via YouTube!\n\nWatch the Video on our YouTube Channel:\nhttps://youtu.be/uZzatZ4KFyE\n\nHang out on TikTok:\nhttps://www.tiktok.com/@clasonnick\n\nShowNotes \u0026amp; Transcripts:\nhttp://www.hybridministry.xyz/053\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\nInstagram:\nhttp://www.instagram.com/hybridministry\n\nSHOWNOTES\nFREE Animation Effects for Adobe Premiere Pro:\nhttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\n\nTIMECODES\n00:00-01:47 Intro\n01:47-03:32 Getting Things Started in Adobe Photoshop\n03:32-05:42 Locating Unlinked FIles\n05:42-08:56 Back to Photoshop\n08:56-11:41 Getting Going in Adobe Premiere Pro\n11:41-14:23 Time to Edit in Adobe Premiere Pro\n14:23-22:04 Adding Text to Adobe Premiere Pro\n22:04-24:52 Adding Whoosh Sound Effects to Animated Text\n24:52-25:34 Editing Jump Cuts\n25:34-25:58 How to Cut Every Layer\n25:58-26:10 Editing Jump Cuts\n26:10-40:24 Adding a Turn-n-Talk Section\n40:24-55:54 Rounding out the Video\n55:54-56:40 Rending Your Video\n56:40-57:18 Outro\n\nTRANSCRIPTS\nNick Clason (00:00):\nWell, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. As always, I am your host, Nick Clason, pumped and jacked, and thrilled and excited to be with you. Hey, welcome. You're in my office. Um, and in this episode we're gonna be doing something quite a bit different. What I'm gonna be doing is I'm gonna be giving a tutorial, um, from start to finish on how I edit a, uh, one of our teaching videos. So I've told you before we do talking head teaching style videos. So I'm gonna show you what I do in Adobe per, uh, Adobe Photoshop and Adobe Premiere Pro. Um, and maybe After Effects, it just depends, probably not. Um, and so I want to give you kind of a run through tutorial Crash course on how I do what I do, um, as well as just let this be a training kind of video that lives in perpetuity, um, on Adobe Photoshop and Adobe Premiere Pro. \n\nNick Clason (00:57):\nSo let's go ahead and let's dive in and get this thing started. I'm gonna be sharing with you my screen. I'm also going to be sharing, uh, my video, um, just like of me talking. If you're listening to this. Um, it may get a little technical and it may be a little bit hard to follow. So just know that the entire episode is on YouTube with a video tutorial. And so you may listen to this, um, but go back to YouTube for actual like reference of it. So without any further ado, let's dive in. Hey, before, actually, before we dive in, why don't you go, uh, check out YouTube, check out TikTok, check out Instagram, um, and link in the show notes for transcripts as well as a link to my 100% completely free ebook, how to Make a TikTok from Start to Finish. Now, without any further ado, let's dive in. \nRending Your Video\nNick Clason (01:48):\nAll right, so what you're seeing here is, um, an Adobe Pro, um, file that I just edited. Um, I'm gonna start from scratch. So, um, we are in, uh, start the party week three. Um, I already got this thing started a little bit and so I'm gonna take you into my started project. Um, but if I hadn't, um, this is my original footage, uh, not that this is my original footage and these are my original audio files. Uh, just dropped those in. Um, I had two audio files cause we were using two microphone sources to get it going. Um, I ran those together and then I just rendered it out as a singular one, which is this one right here. So, um, that's basically where we are. And I think the only other thing I did was make like cuts, um, which I'll show you how I do all that stuff anyway, so, um, let's make sure this gets saved in the right spot. So we're gonna save it. Shared drive FC students. This is just my folder structure and my shared folder structure. Um, messages are in social media messages. The year, the number of the series, this is week three. And so we're just gonna call this stp. So start the party three, underscore two \n\nNick Clason (03:12):\nOh man. And all this stuff got lost. I think this might be from an old file that was stuck in there. Um, I'm gonna link it anyway though. So it's in Google Drive, shared drive. It looks like most of that stuff was in camp. See if I can search it in here. File enough. Wait, I need to do, I need to do these, so I need to do, um, I need to go here. All right, now let's try it. Do those. So I need to go to Google Drive, share, drive, trips, camp. Okay, I found a bunch of 'em and then those are downloads. So those are gonna be gone and that's okay. I don't need those cuz those are other things. This one right here is in my, a local file that I use, like personal stuff and I've been moving things around cause I just lost a bunch of data. So it's in here. It's in here. This admin social, not that one. \n\nNick Clason (04:45):\nUh, \n\nNick Clason (04:45):\nThere we go. Search. Okay, there's that. And then this Hex C is in this shared drive of marketing. Where is it? Marketing? Um, branding. No, it's in marketing. Where's the marketing folder? Why is it gone? Starts with an M. \n\nNick Clason (05:28):\nHmm. \n\nNick Clason (05:30):\nThat's okay. I don't think I need it. So offline, offline, offline, offline. Okay. All right, there we go. Sorry, sorry, sorry for that. So here, yeah, so I got this thing started. \n\nNick Clason (05:44):\nIn this video we're gonna talk about how you can get invited to every single party ever. \n\nNick Clason (05:53):\nAll right. So, um, that's that. And then I'm gonna take you over here to Photoshop, which is where, uh, I'm gonna get some fo some things going. Um, these are, this is a template. So I've used this before for other videos, so I kind of build out the template. So let me show you what I've done in the past. So this is my, um, bible verse template. And then this is my like anything else template, um, that I've been using for this series. So if you hit, uh, command minus, that'll zoom you out in Photoshop. Um, command Plus will zoom you in those things. Um, just help you see the things a little bit better. Uh, if I'm over here on the left hand side, I'm using the selection tool. Um, so I can select certain layers that are already created. Um, so I'm selecting this, uh, font right here or yeah, this right here. Uh, but I don't have that font right now. So what I actually need to do is I actually need to go install it. I have them all backed up. I'm just, I just switched to like a new computer and so that's why like nothing is in here. Um, fonts. Okay, so I'm gonna open my font book and I'm just gonna drop over here off screen. All these Gotham fonts that I need. \n\nNick Clason (07:19):\nI think Hope did that work? I don't know. Let's search. Nope. Oh, there we go. Uh, keep both. I think that should, \n\nNick Clason (07:36):\nYeah, there we go. Now it's in there. Okay, so you'll see right here. Now they're all in there. So back over here. We're just gonna cancel cuz now it should read it. Yep. So if I'm over here on the left, I can grab the entire font. Like if I pick the top selection tool here, I can grab the entire font, uh, block thing and move it all the way around. If I go down here to text, I can edit the text. Um, and so I'm gonna have different verses and stuff like that. If I go over here, I can edit that text, right? But if I wanna move the whole thing, I can move the whole thing. Um, so back over here in Adobe Premiere Pro, I got this, it goes straight, start in, \n\nNick Clason (08:14):\nFind out. \n\nNick Clason (08:15):\nIt goes straight on into the title sequence there. So I'm gonna take you here. \n\nNick Clason (08:27):\nNope, nobody ever likes to be the person left out. \n\nNick Clason (08:35):\nAll right, so let's see what we got. \n\nNick Clason (08:37):\nOne time I moved away from a church that I used to work. \n\nNick Clason (08:40):\nSo all these photos are old photos that I drummed up from before. So let's see where this video has us right now. This single \n\nNick Clason (08:48):\nFall, we went to a camp called Camp Tesa in Brixton and me and we called the retreat the Recharge. \n\nNick Clason (08:56):\nAll right, so in Adobe Premiere Pro, if you click the space bar, that's your keyboard shortcut for play. Uh, you can move this around here in the sequence, um, to go to different spots, um, on your keyboard. If you look at the J K L and I, it's sort of in the shape of uh, arrows. And so J K L I J is back, K is down, I is up Ellis forward. One of my favorite hacks for that is once you get it playing, you can click L and it'll make it go quicker. You can hit J and it'll make it go backwards. You can also hit the arrow button to go frame by frame. So right, left. \n\nNick Clason (09:43):\nSo that's how I go real slow. So that being said, if I wanna do any sort of overlay videos, which I'm going to like you see right here, I did these photos, I overlaid them. I also have presets that have them come in. Um, I'll tell you what I'll do, I'll drop the link. Um, I'll drop the link, but I'm first gonna make a note to myself so that I don't forget to do it. Um, but I'm gonna drop the link to the presets, um, in the show notes. So that's not the right thing I need to do. Oh five three Adobe. Uh, there it is new. This is just so I don't forget about you guys. Um, presets. So in Adobe Premiere Pro there's little, uh, motion presets that you can use. I use one, I use one pack. There's like 50 of 'em. \n\nNick Clason (10:32):\nThey look like this position in position out. Rotate out, rotate in scale and scale out. I use those pretty much all the time. And I'll often pair those with like a, an audio. So if you see right here as this one comes in, it's got a little audio down here on this audio track. So you got audio track one, audio track two, audio track three. You got video track one, video track two video track three. And you can do an unlimited amount up, uh, in video and an unlimited amount down in audio. So as I play it, this church, I got that little whoosh sound coming in. I didn't do that for the rest of them cause I didn't want it to be distracting. Our would come. So they're just coming in one by one as I'm explaining this story. So \n\nNick Clason (11:09):\nBefore I \n\nNick Clason (11:10):\nMoved and then here this cut, I hit, uh, I cut it with the razor tool over here. Um, also shortcut keyboard, shortcut C, we'll switch it to the razor tool and then v we'll switch it back to this selection tool. Um, and so then once I click v I just drag the, the thing I wanna do position out, just drag it onto there, do other things and then it rotates out. Or not rotate but moves out. So back to editing. Uh, now that you've gotten all that little quick overview, let's edit the fall. \n\nNick Clason (11:41):\nWe went to a camp called Camp Temsa in Brooks and Indiana. \n\nNick Clason (11:45):\nWe, I'm gonna speed it up a little bit called the \n\nNick Clason (11:47):\nRetreat, the recharge retreat. That's awesome. And so I leave that church, I'm going to another one that same weekend, not in the same place. And because I followed both my old church and my buddy's church on Instagram, I see that they're both on a retreat. That's interesting. Both that church and church are both on a retreat together, but on the same weekend. That's interesting. Wait, in Brooks, Indiana, hold on a minute. They're together. When I began to notice was that these two churches came together instead of calling it recharge retreat, they called it a lifeline retreat, something like that. I dunno, but I felt so left out there. I was sitting at home thinking that used to be me. I used to be the one there and now I'm home with my kids, with my new church man if I aren't there. And I felt incredibly about that. When it comes to a part, often feel like very cut and dry, very binary, right? Like there are insiders. \n\nNick Clason (12:30):\nAll right, I'm gonna cut that. I don't like what I said there. So I'm gonna see if I can cut around that \n\nNick Clason (12:35):\nOften feel like very cut and dry to a party. \n\nNick Clason (12:40):\nSo I don't need that much space there. So when it comes to a party, so I hit C to cut it V to select it, and I'm just gonna hit the backspace button and now it's gone. I'm gonna drag this in so it's next to it \n\nNick Clason (12:52):\nLike very cut. And often feel like \n\nNick Clason (12:59):\nWhen it comes to a party can often feel like \n\nNick Clason (13:03):\nVery cut and dry, very binary. \n\nNick Clason (13:07):\nLet's see if I can get all that out of there. So I'm just gonna drag this over. So C to V, let's see how it plays \n\nNick Clason (13:13):\nOften feel like, right, like there are insiders, \n\nNick Clason (13:17):\nI'm just gonna do feels like there's insiders. So drag, drag, drag \n\nNick Clason (13:21):\nParts often feel like insiders and there are outsiders. \n\nNick Clason (13:26):\nSo like \n\nNick Clason (13:27):\nInside \n\nNick Clason (13:28):\nI need to get this to zoom in. So what I'm doing, one of my cuts, I zoom in, zoom out, zoom in, zoom out. So if you see that, if you're watching on YouTube, this right here, um, I click on it up up here in the effects controls under motion. Um, I have my position and it's scaled at 1 28. So when I'm here, this is at one 10. So this cut here needs to go to 1 28. Just type that in, hit enter. And now I have those cuts \n\nNick Clason (13:55):\nInsiders. And there are, \n\nNick Clason (13:58):\nAnd that just took care of that cut right there. Now because I did all that, I got all this stuff back here that is cropped out, so I need to connect it. There you go. It's connected \n\nNick Clason (14:14):\nToday. One of Jesus' friends, a guy named Matthew recorded this story out of the life of Jesus. Here's what it says. \n\nNick Clason (14:23):\nAll right, so now I'm gonna do a Bible verse. So I have this stored somewhere. I think it's in curriculum, \n\nNick Clason (14:36):\nYeah, for me. Uh, is that Darren's? That might be Darren's. I just need to figure out the verse reference. I'm gonna figure out the verse reference. I'm gonna go put it into Photoshop. So thank you. I got a new computer. So everything's brand new. Yeah, that's Darren. So I need to figure out mine. I think mine actually might be my own personal Google drive. So I'm gonna search start. Yeah, it's there. So start the party three there. It's um, Matthew nine 10 in the nlt. So I'm gonna go to bible gateway.com. I'm gonna switch it to nlt so that what I say version wise matches what is on screen. And now as I go back over here, one of \n\nNick Clason (15:21):\nJesus's friends, a guy named Matthew, recorded this story out of the life of Jesus. And here's what it says. It says later, Matthew invited \n\nNick Clason (15:31):\nJesus. Okay, so I'm gonna go here into Photoshop, click my text tool, uh, command a, highlights that all, command v paste it. I wanna make it, um, all caps like I had before. We're gonna keep it uniform as best I can remember. Um, I just changed it down to a hundred. Um, and then I'm in Matthew nine 10. So now I'm gonna hit command shift save. Um, and that saves the full Photoshop file. So then I'm here in my, uh, you know, social media messages 20 23, 0 6, 0 3. So in the oh three folder, this is message number three, I'm gonna click new folder, p s d. Um, and then I'm gonna save it as oh oh one verse so that I know that, um, file oh oh one is a verse save. So now it's saved as a Photoshop file. So this is why I like Adobe Premier Pro, um, because of its integration with Photoshop. \n\nNick Clason (16:33):\nSo back over here in my actual finder, I'm gonna navigate to the folder. I just saved that to p s d oh oh one verse. I'm gonna drag the entire file here into the project bin on this left hand side. Drop it in. And I have three, four options. I can merge all layers, merge layers, individual layers or sequence. I'm gonna do individual layers. Um, and now it'll drop this folder. And now I got every individual layer that I had in Photoshop. Now I'm not gonna use all of them, but I am gonna animate them. And I wanna show you what I did in previous videos. So if you go back to the first video in this series, um, it's gonna take a second to come in from uh, Google Drive downloading. But I'm gonna, I'm gonna look at what I did a for myself to remember how I animated everything, um, so that I can be consistent all the way across all these videos. \n\nNick Clason (17:31):\nUm, I don't, you don't have to do that. I like to do that for every series. I like to have like the same animations, um, so that it has like uniform, same backing track, which um, out here I found this file, um, on motion array, uh, as song for the background. So I have this right here. This, uh, audio layer is my tech, my my speaking audio layer. This layer down here is my, uh, audio, um, backing track, all music. So anyway, um, oh you know what? This might not open in QuickTime because of yeah, cuz I'm already using QuickTime. You know what, it's on YouTube so let's go check it out. So we're gonna go to YouTube, um, cross Creeks, dude. And let's see videos. Here it is. \n\nNick Clason (18:39):\nPeople seem so full of life and others seem, oh, celebrate the value of others. And \n\nNick Clason (18:49):\nSo as I scroll through here, I'm just scrubbing through to find the text. Here it is. So if you'll notice I made a cut and the verse, \n\nNick Clason (19:06):\nCause he said it in his own words, the \n\nNick Clason (19:09):\nThief. So the verse in this little banner thing with the hello summer, it's all already there. So what I'm gonna do is I'm gonna go to this Roberto Nixon. That's the, that's the background. \n\nNick Clason (19:22):\nBut let's, let's see. Remind myself what I did over here. I had rectangle two as like a backdrop to make it blacker. So go to rectangle two. So put those together. So right, this is uh, as the layers build up, bottom, top. Um, so there's my two backgrounds. If I just hold the mouse down, highlight them both, then I can move them both longer in the sequence. Um, so there's the background. Uh, let's see. This right here is titled rectangle one. So I'm gonna go back over here and grab a rectangle one, put it right there in line with it and drag it there to go the whole distance. Then I'm gonna get my verse reference Matthew nine 10, put it there. And then I'm missing that little hello summer icon that I made. So I'm gonna click on that and it's called Hello Color Official Colors. So go to Hello Color, pull that right here and boom. And it's covering up Matthew. So I'm just going to change the order there. Pull Hello, color, make Hello Color, be below Matthew. So there, okay, so now all my things are in. So right here on this today \n\nNick Clason (20:48):\nOne of Jesus's friends, a guy named Matthew. \n\nNick Clason (20:52):\nNow I don't say it yet. So what I did was I held down shift and clicked them all to highlight them. I'm just gonna move it, what \n\nNick Clason (20:59):\nOf this story out of the life of Jesus. And here's what it says. \n\nNick Clason (21:03):\nSo when I say, here's what it, I'm gonna go right here, where, here's what it says. So I hit c I got my razor tool, I cut the thing there, now I'm hitting V to go back to my selection tool and I'm just gonna highlight all these layers, bring 'em back over. So now it's there. So then I need to bring in the actual text, which I believe starts with later Matthew. So I'm gonna listen to it and line it up when it comes in. So \n\nNick Clason (21:27):\nHere's what it says \n\nNick Clason (21:29):\nRight there later, Matthew, boom, I'm gonna have that, um, position in, lemme go back and see what I did over here. \n\nNick Clason (21:40):\nLet see, \n\nNick Clason (21:41):\nIt looks like it was a smooth transition and I just know that thief. Yeah, I just know that from experience of what these different ones look like. So I'm going over here position in smooth left. Okay, that came from a file. The sound came from a file over here under social media. Nope, nope, it came under my drive. Uh, social, this is my old church, Parkview. See if it's gonna, there it is. Sound effects. Uh, I've been transferring a lot of data, so it may not be all in here. Let's see if I can go, let's see if it's in actual Google Drive. So I'm gonna switch to my work profile, shared drive notes. It's in my drive. Passport, \n\nNick Clason (22:49):\nSocial. \n\nNick Clason (22:56):\nIt's called sfx. There it is. I'm gonna download that sucker. Um, so now it's in my downloads folder. I'm gonna take it out of there and I'm gonna bring it here so that's all in the same spot. And then I'm gonna make sure as I go into Adobe Premiere Pro, I'm gonna pull it from that same folder so that when it tries to open it later, it, it knows where it was. So I drop it in my thing. And now if I double tap on this sound, it's gonna pull it up here in this source tab up here at the top. Okay, so there's all these different, um, sounds ready. Like, so I'm just gonna find one that, like, that one sounds kinda weird. \n\nNick Clason (23:50):\nThat one's good. So I'm gonna take this, uh, bar down here and I'm gonna shrink it so that I can get a closer view of it. So if I hit I that starts, that stands for N and then if I toggle the bar right here, right past it and click o, then I can choose to grab either the video or the audio. I don't have a video so it's only audio. So I'm gonna drag the audio in here and I'm gonna line it up. And then what I like to do, again, I'm gonna drag this little bar so I can zoom in a little bit. I like to get it right, you see where it's just barely on the screen. I like to, I like to match my audio up there. So now this \n\nNick Clason (24:26):\nIs later \n\nNick Clason (24:28):\nAlso, I'm gonna right click on this audio or control click or whatever. Two, two fingers click maybe. Um, and I'm gonna adjust the audio gain by 10. So it's a little louder. So let's see how it sounds. It says \n\nNick Clason (24:43):\nLater, \n\nNick Clason (24:44):\nYeah, I'm also gonna drag this cuz it looks like it still needs a little more space to breathe later. Yeah. Okay, so that's \n\nNick Clason (24:54):\nWhat it says. It says later, Matthew invited Jesus and his disciples to his home. \n\nNick Clason (25:02):\nSo this one right here, I'm clicking on this back over here into effects controls. That's at 1 28. So when this comes out, I'm gonna, when I'm done with the verse, I'm gonna cut it and I'm gonna cut it down to one 10. Remember I was talking back and forth between 1 28 and one 10. So \n\nNick Clason (25:16):\nThis reputable sinners that comes outta Matthew chapter nine verse 10. \n\nNick Clason (25:22):\nSo as I say that, I'm gonna cut right here. And then if I hit C for cut and if you hold down shift, it will cut everything in that uh, up above and and down below. So I'm gonna hit shift it, cut all my layers and I'm gonna go back to v the selection tool. I'm just gonna select them all. So now they're all gone. I clicked back on the actual video, I need to make that one 10. That was my transition. So 10 \n\nNick Clason (25:54):\nYour tax collector \n\nNick Clason (25:55):\nBack in and now we're rolling with guests be \n\nNick Clason (25:57):\nSome of the most corrupt and frustrating people in the world. These aren't the kinda of people that anyone thought Jesus would be like sitting down sharing meal with. So here's what I wanna know. \n\nNick Clason (26:10):\nSo I want to comment. Um, we're gonna be playing this in our live room and I'm also gonna post it on YouTube. So I'm gonna put this comment below thing, right where I call for it. \n\nNick Clason (26:18):\nComment below or \n\nNick Clason (26:22):\nSo that was one 10. I just noticed this is one 10. This video here needs to be 1 28. \n\nNick Clason (26:29):\nOne thought Jesus would be like sitting down, sharing a meal with. So here's what I wanna know. \n\nNick Clason (26:36):\nSo I'm gonna cut here cuz I have it, I had it cascading before, but I'm making some adjustments so I need to make sure that I don't get myself outta order. I'm just gonna have to like 1 28, 1 10 all the way through and change it. So if I switch back to, if I do a one 10, I switch back to 1 20, 28. Then down the road where I have a one 10, it's gonna stay in my order. Come \n\nNick Clason (26:58):\nIn below. Or if you're watching this live in the room, uh, at the table around you, I want to ask you this question. Does it surprise you to know that Jesus shared a meal with people that are considered out? \n\nNick Clason (27:11):\nUm, so I'm gonna put this question on the screen. Um, I'm gonna look back. I saw that I had another question on the screen thing. So this is Darren. Let's see how I got that question in there. \n\nNick Clason (27:23):\nQuestion is just about following a set of rules. Talking about it like a party is \n\nNick Clason (27:27):\nSometimes. All right, so that is, uh, I know that just again from memory, I know that's babe new. So what I'm gonna do is I'm just gonna do file new, um, pixels is 1920 by 10 80. Resolution is 72 create. All right, I'm gonna command minus out. I'm gonna put a text in there. And then the question is, does it surprise you to know that Jesus spent time with these types of, of people or something like that? Command A highlights it all. I'm gonna change it to babe. New, um, babe, new bold. Um, color's gonna be white. I'm gonna right click on layer one, which is the text layer. I haven't, I must not change my settings yet. So I'm gonna go down to drop shadow and I wanna make it a black drop shadow. Give it a little angle here. So like, I usually like to go to the left at an angle. It's just personal preference. You can do whatever you want. Changing my size. If you see on, on the YouTube screen, I'm changing my size down, I'm changing my spread down. I like it a little bit more. Um, yeah, I'm gonna put my distance more right behind it. \n\nNick Clason (28:46):\nThere we go. Um, again, I'm just kind of doing that by eye and feel. But the more like black it goes in the background that I think the better it looks when it comes in. I'm going to highlight it. I'm gonna make it center aligned. I'm gonna drag this up to right underneath it. And then that way as I pull it down, you'll see right there I got those lines that are giving me, it's telling me's right in the middle, um, left and right and up and down. Okay, I got those lines telling me that I'm gonna delete this background here and then I'm gonna click command option shift w um, or file. That's the shortcut for file export. Export as. So command shift w I'm gonna switch it from JPEG to png. PNG gives it the transparent background. I'm gonna hit export and then I'm gonna go save it in that same folder. So share drive FC students social media messages. 2023. Um, start the party number three, I'm gonna put it in this PSD folder, but I'm gonna make a p and g folder, um, to not get 'em confused, I'm gonna take label it oh oh one question. Boom, put it in there and then back over here and premiere. I'm gonna do Pete, go into it. Uh, nope, wrong one, three psd uh, P and G question. I'm gonna drop it into my thing. I'm gonna drag it over here. So here's the question. \n\nNick Clason (30:12):\nCome in below or if you're watching this live in the room, uh, at the table around you, I want to ask you this question. \n\nNick Clason (30:19):\nHere's a question. So it's gonna come in, I'm gonna do positioning left and I'm gonna go down here and get that same sound effect. So it's uh, oh two five sfx. If you lose it in your bin there, you got this little search thing. So I just know the name of it is sfx. I click on it. I already got these bars from my in my out. I go my audio here, I drag it here and I'm just gonna make sure that that's all loaded up. I want it. Oh, I want it there. I'm gonna right click that. I'm gonna make that 10 again. Audio gain 10. Another way to do that if I want just the exact same one is I can go back over here to this one and if I hit option while it's highlighted and drag it, it should just duplicate that for me. I don't need that though, so I'm gonna delete it all. So back to my question \n\nNick Clason (31:12):\nTable around you. I want to ask you this question. Does it surprise you to know that Jesus shared a meal with people that are considered O \n\nNick Clason (31:22):\nAll right, so I'm gonna rephrase that question so it matches. So does it surprise you to know that Jesus, um, how did I say it? Jesus shared a meal with people who are considered out. I'm going to get rid of the rest of that. All right, so now I'm gonna save it again. Again, this is one of my favorite features. I'm just gonna save it as replace and it should just change it. Look, it just changed it on my screen there. So because I updated it there in Photoshop and changed the file name, advise you to know \n\nNick Clason (32:03):\nThat Jesus shared a meal with people that are considered out in their ancient society. Why or why not? Take a minute. \n\nNick Clason (32:12):\nSo now that I have this, I'm actually gonna put a little countdown timer on the screen. So, um, in one of my folders here, I have a countdown timer. It's right here. It's called five Minutes Full Flat one. I just know the name of it. It's got an alpha channel on it. So it's right there. I'm going to, um, I only need the end of it cuz I'm not gonna do a full five minutes, right? So I hit C cut the rest of that and I'm gonna drag that over here. Um, I'm gonna pull a drop shadow on it. So I'm just gonna search in the effects here for Drop shadow, give it some definition. Didn't do much. I'm gonna go over here to effects controls. I'm gonna find drop shadow. I'm gonna move the opacity of the drop shadow from 50 to a hundred. I'm gonna change the distance. There we go. Now it's got some, some like at 40 back to effect controls. I'm gonna make it smaller. So I'm gonna hover over this 100 here for scale and just take it left and go down. And then I'm gonna go up here to this position. I'm just gonna drag it down right there. So now as I cue up the question, I'm gonna first find the end. This is where I end it, right here at this cut. So I'm gonna hit see. \n\nNick Clason (33:28):\nSo at the time of Jesus, there's a, so now what I'm gonna do is I am going to, this is the end. Okay? So when I queue up the question, why or why not? \n\nNick Clason (33:41):\nTake a minute, \n\nNick Clason (33:43):\nUh, sir, I'm gonna cut it. I wonder if that is like past the end of the video or something. Let me see. Or is that hidden? Like what's going on here? Why is it not shown? I wonder if it's not like fully rendered or something. Hold on, let me find it. All right, now that I delete it, let's see if I can find it again over here. It's right here. It just looks like it's like loading it in. So it looks like it's just gonna take a little, a little, a little minute, a little minute to think I throw, I'm gonna drop it back in. Drop shadow, took all that off. Bye. Messing with it. I'm gonna change the distance to 40. It might just all need to like think. So I'm gonna hit file save as s STP 32. I'm gonna override it. Save. And I am going to, um, take a little break. I'll be right back. All right, so that didn't do crap. So I'm gonna open that sucker back up. Let's see if I can get it all right. That did it. So I just saved it and then I closed it and I opened it back up. We're good to go. So that's the end of my clip right there. Actually, it's a little bit long. So I'm gonna get to the end of my clip right there. \n\nNick Clason (37:13):\nI'm going to click on the timer. I'm gonna make it a little smaller. I'm gonna pull it down and then I'm probably gonna animate its entrance. So \n\nNick Clason (37:23):\nSurprise you to know that Jesus shared a meal with people that are considered out in their ancient society. Why or why not? Take a minute. \n\nNick Clason (37:34):\nSo I'm gonna put it right here where it starts, but that's only 10 seconds. And so what I'm actually gonna do is I'm going to lengthen the time. So I'm gonna grab all these right here and I'm gonna move them. And I want to give it closer to like 30 seconds. This is just like as a youth pastor is what I want to do. So I'm gonna pull this all the way down. I'm gonna pull this all the way down and then back that puts me at like a minute. So I want it at like 30. So like around, yeah, like around there. So that's where I want it to. And so what I'm gonna do here is I'm gonna, I hit, uh, see for the razor tool, I'm going to right click on this and I'm going to change the speed. So I'm gonna go, I was right click. I'm gonna go to, oh, I'm gonna go to speed and duration right here. And I'm gonna make it just 0.1. So it's super duper slow. So that's the video behind me as this question is sitting on screen. So it doesn't matter honestly what's happening behind me. \n\nNick Clason (38:56):\nAnd then when that gets down to zero there, that's the end of it. I'm gonna pull. So I'm gonna zoom out so I can see all this. I'm gonna pull all these back in. So it's right next to it. Boom. Actually it needs to go there. I can drag that one to close the gap. And then I just need to animate the entrance. So I'm just gonna do motion in positioning smooth bottom of my countdown timer. Now I'm coming back over here. So \n\nNick Clason (39:50):\nAt the time of Jesus, there's a group of religious leaders, they're called the Pharisees. And they had a real problem with this dinner that we seen Jesus at. So it says when the Pharisees sum, \n\nNick Clason (40:01):\nAll right, so I need the verse for what I'm about to say. This is my show notes so I don't forget what it is. This is my \n\nNick Clason (40:13):\nAll right, so Matthew nine 11. So it's in this same thing here. It's just literally one verse later. So we're gonna copy this. I don't want to get that little A right there from Bible gateway all. So I'm in this tab here in Photoshop. I'm gonna go back to this tab. Not that one, not that one. Where is it? There's my verse. All right, hit the text command A to highlight command, V to copy. And then if I hit highlight at all and hit command shift and then the like p the period sign or like the, it looks like a greater than symbol, I can increase the size, um, slowly. So I'm gonna do that. I am going to change that from uh, Matthew nine 10 to Matthew nine 11 command shift S for save. Uh, oh oh two verse right there. And I'm drag that whole file back in. So get back over to it. Drag it in \n\nNick Clason (41:13):\nIndividual layers. Boom. Now here's the good news, which is a super cool, fun hack. Um, oh, that needs to be all the way this, this. So I'm hitting shift to highlight all these, all of these bad boys. Um, I'm, I'm replicating, right? I'm using the exact same thing. So I don't have to import all those. I'm just gonna hit option and drag them over here. And now I have this identical thing. I don't have to redo that. So now, now all I need is to get Matthew nine 11 right there, the new verse. And then I just need to animate in the text. So back over here, Jesus, \n\nNick Clason (41:51):\nThere's a group of religious leaders, they're called the Pharisees. And they had a real problem with this dinner that we seen Jesus at. So it says when the fa \n\nNick Clason (42:02):\nSo we're gonna do it right there and then we're gonna bring in. But when, \n\nNick Clason (42:06):\nSo it says when the fair \n\nNick Clason (42:08):\nRight there, I'm gonna drag that to the end position in left. And then I need that sfx sounder. Click on here. Get that, bring it here, zoom in. I'm just hitting arrow over. That's where I want my sound effect to start. Um, I need to make that up to 10. All right, here we go. \n\nNick Clason (42:33):\nSo it says, when the Pharisees saw this, the fact that Jesus was there with the, the sinners and the outcast. And so why does your teacher eat with such stomach? Ask Jesus' disciples this question. You see the fares, you Jesus' disciples this question. \n\nNick Clason (42:50):\nI think that's where I'm gonna end it. So remember, uh, see shifty boom back to V I can erase all those. So this was at 1 28. It'll come back to here at one 10. \n\nNick Clason (43:07):\nGood question. You see the Pharisees were purposefully keeping others on the outside. They were judging them and questioning Jesus and his friends for not keeping them on the outside. \n\nNick Clason (43:20):\nThat is too long of a gap. I don't like that. So I'm going to cut right here, drag this and then make this 1 28. So now one sec. \n\nNick Clason (43:28):\nCheck out what Jesus said in response to them. I love it. He says, \n\nNick Clason (43:32):\nAll right, so we're doing another verse. I'm gonna assume it's the next verse. Yeah, actually it's 12 and 13, so I'm gonna get both of those. Oh, 12 through 13, copy paste. No that not copy. I must not have hit copy command C paste command v, I'm gonna make it a little smaller. Remember, command shift less than sign. I want this little a bad boy out of there space there. I'm gonna make, give a little more space to breathe cuz it is small. However, lemme make sure I don't how I read it. \n\nNick Clason (44:27):\nHealthy people. So let me ask you, go and learn the meaning of this scripture. I want you to show mercy, not offer sacrifices for I have come to call, not those who think they are righteous, but those who know they are. \n\nNick Clason (44:47):\nAll right? So yeah, I did do the whole verse. So um, command shift s we're going to make it oh three verse back over here in premiere. I'm gonna clear that search so that I can find it. Verse three, we're making it individual layers. Boom. All right, so I need all of these backgrounds again option. So I'm gonna go here where it starts. \n\nNick Clason (45:19):\nCheck up. Oh Jesus. \n\nNick Clason (45:21):\nSo we're gonna make it right there. When I say check out, I just need Matthew nine. Oh did I not change it? Nope, I didn't change it. So I need to make it 12 through 13, just a little smaller. I'm gonna write it over. So now that same layer in Adobe Premiere Pro will be updated with the new text. So it's all that check out \n\nNick Clason (45:51):\nWhat Jesus said in response to them. I love it. He says, \n\nNick Clason (45:57):\nAll right, so I need this verse, I need to put it right here, position in left. And then I need that sfx. Actually I'm not gonna get it that way. I'm gonna go here, highlight it option, drag it over. I make sure that I, whenever I do that, I always make sure sometimes it doesn't work but some. So I wanna make sure I didn't just move it but I actually copied it. So I wanna make sure they're both still there. They are. I'm gonna zoom in. I'm gonna get, when this starts coming in right there, that was already pretty close, but just a little over. \n\nNick Clason (46:34):\nHealthy people don't need a doctor, sick people. So let me add, go and learn the meaning of this scripture. I want you to show mercy \n\nNick Clason (46:44):\nNot so it's not long enough. So I'm gonna highlight all these and I'm gonna drag it. I \n\nNick Clason (46:48):\nOffer sacrifices for, I have come to call, not those who think they are righteous, but those who know they are S, \n\nNick Clason (46:56):\nThat's where I'm gonna end it. I'm gonna shift, remember C, to get the razor tool, shift V, delete 'em all. And that gives me this new cut on my video timeline as well. So if that was 1 28, this can be one 10 as a zoom back out. No \n\nNick Clason (47:15):\nThey are, that comes from 99, 12 and 13. \n\nNick Clason (47:19):\nI don't need that. So I'm gonna v cut that. See then V. \n\nNick Clason (47:24):\nSee Jesus came to care for those who needed him and most he came to show grace and love and mercy to the sinners, the tax collectors and anyone else who has ever been cast out of a girl. So what \n\nNick Clason (47:44):\nThat was a big gap. \n\nNick Clason (47:46):\nSo what does it look like to show mercy in today's world? Well for starters it's letting people know that they belong. That they can have a seat at your table. \n\nNick Clason (47:59):\nSo I like that quote. So I am going to um, it's letting people know that they belong. That they have a seat at your table. Just to make sure I got that quote right. Let's hear it again. \n\nNick Clason (48:18):\nWell for starters it's letting people know that they belong. That they can have a seat at your table. You know, when you think about your life, right? Like I want you, \n\nNick Clason (48:31):\nSo I'm gonna do command option shift. W because I'm exporting, I'm not saving, I'm gonna make it a p and g. I am not saving the source files of these. I probably should but I'm not cuz I could recreate them pretty fast. And so it's just saving me a step cuz I would save it as a psd, then I would save it as a p and g as well. And that's just two steps. I'm just trying to cut that down. So I'm gonna have that come in there and then I need to drag into this gap right here. I want it positioning in left. \n\nNick Clason (49:01):\nYou know, when you think about your love, right? Like I want \n\nNick Clason (49:06):\nYou actually it's over here. \n\nNick Clason (49:09):\nWell for \n\nNick Clason (49:14):\nI get smaller, I got a pretty big starters. It's love. Yeah, there it as well. So I'm gonna pull that sfx sounder option. Yep. \n\nNick Clason (49:39):\nIt's letting people know that they, they belong, that they can have a seat at your table. You know when you think, \n\nNick Clason (49:53):\nYou know, when you think about your life, right? Like I want you to be honest, you probably hang out with people that you're most comfortable with. Your table might look like a table full of athletes or your table might be a table full of kids in theaters or your table might be a table full. Just kids in your neighborhood that you hang out with. Here's my questions. Since your table is often very similar, what if rather than having everybody with the same label sitting at all of your seats of your table, what have you chose to mix it up a little bit? You have one with this label, one with that label one with this label one. What would that look like? Like think about it. What if you chose to invite people? \n\nNick Clason (50:48):\nSo I'm just gonna add this here cause I felt like it was going a while without anything on the screen. Um, and I like that question. So I'm gonna make that oh oh three question and let's see where I start talking about it. A table \n\nNick Clason (51:04):\nFull of athletes or your table might be a table full of kids in theater or your table might be a table full of just kids in your neighborhood that you hang out with. Here's my question. Since your table is often very similar, \n\nNick Clason (51:17):\nWhat right there, what? So I'm gonna do position in left. I'm gonna go get this sounder again. Bring it right here. See those little arrows that gives me the indication that's lined up with my text up there. So I'm gonna let it go soon back in. Very similar. \n\nNick Clason (51:35):\nWhat if rather than having everybody with the same label sitting at all of your seats of your team, what if you chose to mix it up a little bit? We have one with it. \n\nNick Clason (51:46):\nI might actually move it. So I'm gonna hit that and then shift so I can move both of them over. \n\nNick Clason (51:53):\nWhat if you chose to mix it up a little bit? We have one with this label, one with that. Like what? \n\nNick Clason (51:59):\nI'm going faster now. Hitting L \n\nNick Clason (52:11):\nEntertainment, \n\nNick Clason (52:13):\nIs that the same thing? \n\nNick Clason (52:17):\nInvest in different kinds of shows or, or forms of, uh, entertainment. \n\nNick Clason (52:23):\nYeah, I said that wrong. \n\nNick Clason (52:27):\nEconomic factors, what would it look? Sitting at all of your seats of your table, what have you chose to mix it up a little bit. We have one with this label, one with that label one with this label one. What would that look like? Like think about it. What if you chose to invite people who come from significantly different socioeconomic factors? What would it look like if you chose to invite people who are into different shows or forms of entertainment? You know, like kids who are maybe into anime or, or the Bachelorette or the Kardashians. What if you ask someone who is a gamer because you typically despise gamers and, and you're an athlete. Or maybe what if you're a Christian and you tend to avoid people who believe differently than you? What if you invited someone with a different faith system? Remember this, A party starter knows that everyone is invited. So how do you get invited? \n\nNick Clason (53:30):\nJust gotta alternate these for the zoom back and forth on my cuts. \n\nNick Clason (53:35):\nBe like Jesus, be the person willing to invite somebody new. \n\nNick Clason (53:42):\nNo, I don't mind alternating these now because I only got few . I'm at the finish line. People \n\nNick Clason (53:51):\nAin't a person willing to invite somebody new. See, we want this church and cross students to get student ministry. We're at a safe place. You can show up and just as you are, find yourself surrounded by people who want to make sure and know that you are invited. So I want you to ask this question again and around a little bit. Your camera. One person that I want to make sure feels in we're invited to the party with me. \n\nNick Clason (54:11):\nOkay? I'm gonna add that. Who is one person who you want who command option shift, w, p and G oh four. Question back over here. Go find it. \n\nNick Clason (54:38):\nWho's one person? The \n\nNick Clason (54:40):\nI I'm gonna put it right here. I'm gonna get the sounder, bring it over. \n\nNick Clason (54:52):\nWho's one per \n\nNick Clason (54:54):\nAnimated position in left, \n\nNick Clason (54:57):\nWho's \n\nNick Clason (54:58):\nOne person that I want to make sure feels in or invited to the party with me this week? \n\nNick Clason (55:06):\nSo I gotta extend that sound. Um, I also want it to uh, so it's called exponential fade. That's where it like fades out slowly. So I drag it there on the end. And then we also have a here in the messages admin folder, YouTube button. Um, I have a subscribe thing where I can uh, just highlight our YouTube channel and anyone who's watching to subscribe. So I'm gonna drop it in towards the end. I'm gonna make it a little smaller and put it in the center middle \n\nNick Clason (55:46):\nInto the party with me this week. \n\nNick Clason (55:54):\nAnd I'm gonna match up the ending audio to go with that. And then that very end, I just need it to, I don't mind if it just stays on there. And I'm gonna drag this here. Command shift SSTP 32, we're resaving it. And now if I go up to sequence and I hit Command M \n\nNick Clason (56:15):\nOr I just make sure I have the sequence, the blue box around it, this tripped me up one time. So bad file Export media. We're gonna change the location, so we're gonna put it in this folder here. New folder. Zero zero. Final start the party. Week three, save. Export entire source. There we go. Hey, listen, hope you found this episode helpful. I know it's deep, it's nitty, it's gritty. I'm hoping that can be a tutorial for you if you've never used Adobe Premiere Pro. This is just watching me edit a video. If you found it helpful, leave a rating review, like subscribe and hey, jump on, grab our free ebook so that you can also learn how to edit on your TikTok. Until next time, peace out. We'll talk to y'all later. Don't forget, stay hybrid.","content_html":"\u003cp\u003eVIDEO: A Complete Crash Course on Editing in Adobe Premiere Pro a Teaching Video built for YouTube and In Room Programming from Start to Finish.\u003cbr\u003e\nIn this episode of the Hybrid Ministry Podcast, Nick Sits down and edits a Video from scratch, (well, almost scratch) in Adobe Premiere Pro. That being said, if you\u0026#39;re listening on a Podcast, this might be a better experience to watch via YouTube!\u003c/p\u003e\n\n\u003cp\u003eWatch the Video on our YouTube Channel:\u003cbr\u003e\n\u003ca href=\"https://youtu.be/uZzatZ4KFyE\" rel=\"nofollow\"\u003ehttps://youtu.be/uZzatZ4KFyE\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eHang out on TikTok:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eShowNotes \u0026amp; Transcripts:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/053\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/053\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eInstagram:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nFREE Animation Effects for Adobe Premiere Pro:\u003cbr\u003e\n\u003ca href=\"https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\" rel=\"nofollow\"\u003ehttps://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:47 Intro\u003cbr\u003e\n01:47-03:32 Getting Things Started in Adobe Photoshop\u003cbr\u003e\n03:32-05:42 Locating Unlinked FIles\u003cbr\u003e\n05:42-08:56 Back to Photoshop\u003cbr\u003e\n08:56-11:41 Getting Going in Adobe Premiere Pro\u003cbr\u003e\n11:41-14:23 Time to Edit in Adobe Premiere Pro\u003cbr\u003e\n14:23-22:04 Adding Text to Adobe Premiere Pro\u003cbr\u003e\n22:04-24:52 Adding Whoosh Sound Effects to Animated Text\u003cbr\u003e\n24:52-25:34 Editing Jump Cuts\u003cbr\u003e\n25:34-25:58 How to Cut Every Layer\u003cbr\u003e\n25:58-26:10 Editing Jump Cuts\u003cbr\u003e\n26:10-40:24 Adding a Turn-n-Talk Section\u003cbr\u003e\n40:24-55:54 Rounding out the Video\u003cbr\u003e\n55:54-56:40 Rending Your Video\u003cbr\u003e\n56:40-57:18 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPTS\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. As always, I am your host, Nick Clason, pumped and jacked, and thrilled and excited to be with you. Hey, welcome. You\u0026#39;re in my office. Um, and in this episode we\u0026#39;re gonna be doing something quite a bit different. What I\u0026#39;m gonna be doing is I\u0026#39;m gonna be giving a tutorial, um, from start to finish on how I edit a, uh, one of our teaching videos. So I\u0026#39;ve told you before we do talking head teaching style videos. So I\u0026#39;m gonna show you what I do in Adobe per, uh, Adobe Photoshop and Adobe Premiere Pro. Um, and maybe After Effects, it just depends, probably not. Um, and so I want to give you kind of a run through tutorial Crash course on how I do what I do, um, as well as just let this be a training kind of video that lives in perpetuity, um, on Adobe Photoshop and Adobe Premiere Pro. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:57):\u003cbr\u003e\nSo let\u0026#39;s go ahead and let\u0026#39;s dive in and get this thing started. I\u0026#39;m gonna be sharing with you my screen. I\u0026#39;m also going to be sharing, uh, my video, um, just like of me talking. If you\u0026#39;re listening to this. Um, it may get a little technical and it may be a little bit hard to follow. So just know that the entire episode is on YouTube with a video tutorial. And so you may listen to this, um, but go back to YouTube for actual like reference of it. So without any further ado, let\u0026#39;s dive in. Hey, before, actually, before we dive in, why don\u0026#39;t you go, uh, check out YouTube, check out TikTok, check out Instagram, um, and link in the show notes for transcripts as well as a link to my 100% completely free ebook, how to Make a TikTok from Start to Finish. Now, without any further ado, let\u0026#39;s dive in. \u003cbr\u003e\nRending Your Video\u003cbr\u003e\nNick Clason (01:48):\u003cbr\u003e\nAll right, so what you\u0026#39;re seeing here is, um, an Adobe Pro, um, file that I just edited. Um, I\u0026#39;m gonna start from scratch. So, um, we are in, uh, start the party week three. Um, I already got this thing started a little bit and so I\u0026#39;m gonna take you into my started project. Um, but if I hadn\u0026#39;t, um, this is my original footage, uh, not that this is my original footage and these are my original audio files. Uh, just dropped those in. Um, I had two audio files cause we were using two microphone sources to get it going. Um, I ran those together and then I just rendered it out as a singular one, which is this one right here. So, um, that\u0026#39;s basically where we are. And I think the only other thing I did was make like cuts, um, which I\u0026#39;ll show you how I do all that stuff anyway, so, um, let\u0026#39;s make sure this gets saved in the right spot. So we\u0026#39;re gonna save it. Shared drive FC students. This is just my folder structure and my shared folder structure. Um, messages are in social media messages. The year, the number of the series, this is week three. And so we\u0026#39;re just gonna call this stp. So start the party three, underscore two \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:12):\u003cbr\u003e\nOh man. And all this stuff got lost. I think this might be from an old file that was stuck in there. Um, I\u0026#39;m gonna link it anyway though. So it\u0026#39;s in Google Drive, shared drive. It looks like most of that stuff was in camp. See if I can search it in here. File enough. Wait, I need to do, I need to do these, so I need to do, um, I need to go here. All right, now let\u0026#39;s try it. Do those. So I need to go to Google Drive, share, drive, trips, camp. Okay, I found a bunch of \u0026#39;em and then those are downloads. So those are gonna be gone and that\u0026#39;s okay. I don\u0026#39;t need those cuz those are other things. This one right here is in my, a local file that I use, like personal stuff and I\u0026#39;ve been moving things around cause I just lost a bunch of data. So it\u0026#39;s in here. It\u0026#39;s in here. This admin social, not that one. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:45):\u003cbr\u003e\nUh, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:45):\u003cbr\u003e\nThere we go. Search. Okay, there\u0026#39;s that. And then this Hex C is in this shared drive of marketing. Where is it? Marketing? Um, branding. No, it\u0026#39;s in marketing. Where\u0026#39;s the marketing folder? Why is it gone? Starts with an M. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:28):\u003cbr\u003e\nHmm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:30):\u003cbr\u003e\nThat\u0026#39;s okay. I don\u0026#39;t think I need it. So offline, offline, offline, offline. Okay. All right, there we go. Sorry, sorry, sorry for that. So here, yeah, so I got this thing started. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:44):\u003cbr\u003e\nIn this video we\u0026#39;re gonna talk about how you can get invited to every single party ever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:53):\u003cbr\u003e\nAll right. So, um, that\u0026#39;s that. And then I\u0026#39;m gonna take you over here to Photoshop, which is where, uh, I\u0026#39;m gonna get some fo some things going. Um, these are, this is a template. So I\u0026#39;ve used this before for other videos, so I kind of build out the template. So let me show you what I\u0026#39;ve done in the past. So this is my, um, bible verse template. And then this is my like anything else template, um, that I\u0026#39;ve been using for this series. So if you hit, uh, command minus, that\u0026#39;ll zoom you out in Photoshop. Um, command Plus will zoom you in those things. Um, just help you see the things a little bit better. Uh, if I\u0026#39;m over here on the left hand side, I\u0026#39;m using the selection tool. Um, so I can select certain layers that are already created. Um, so I\u0026#39;m selecting this, uh, font right here or yeah, this right here. Uh, but I don\u0026#39;t have that font right now. So what I actually need to do is I actually need to go install it. I have them all backed up. I\u0026#39;m just, I just switched to like a new computer and so that\u0026#39;s why like nothing is in here. Um, fonts. Okay, so I\u0026#39;m gonna open my font book and I\u0026#39;m just gonna drop over here off screen. All these Gotham fonts that I need. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:19):\u003cbr\u003e\nI think Hope did that work? I don\u0026#39;t know. Let\u0026#39;s search. Nope. Oh, there we go. Uh, keep both. I think that should, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:36):\u003cbr\u003e\nYeah, there we go. Now it\u0026#39;s in there. Okay, so you\u0026#39;ll see right here. Now they\u0026#39;re all in there. So back over here. We\u0026#39;re just gonna cancel cuz now it should read it. Yep. So if I\u0026#39;m over here on the left, I can grab the entire font. Like if I pick the top selection tool here, I can grab the entire font, uh, block thing and move it all the way around. If I go down here to text, I can edit the text. Um, and so I\u0026#39;m gonna have different verses and stuff like that. If I go over here, I can edit that text, right? But if I wanna move the whole thing, I can move the whole thing. Um, so back over here in Adobe Premiere Pro, I got this, it goes straight, start in, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:14):\u003cbr\u003e\nFind out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:15):\u003cbr\u003e\nIt goes straight on into the title sequence there. So I\u0026#39;m gonna take you here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:27):\u003cbr\u003e\nNope, nobody ever likes to be the person left out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:35):\u003cbr\u003e\nAll right, so let\u0026#39;s see what we got. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:37):\u003cbr\u003e\nOne time I moved away from a church that I used to work. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:40):\u003cbr\u003e\nSo all these photos are old photos that I drummed up from before. So let\u0026#39;s see where this video has us right now. This single \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:48):\u003cbr\u003e\nFall, we went to a camp called Camp Tesa in Brixton and me and we called the retreat the Recharge. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:56):\u003cbr\u003e\nAll right, so in Adobe Premiere Pro, if you click the space bar, that\u0026#39;s your keyboard shortcut for play. Uh, you can move this around here in the sequence, um, to go to different spots, um, on your keyboard. If you look at the J K L and I, it\u0026#39;s sort of in the shape of uh, arrows. And so J K L I J is back, K is down, I is up Ellis forward. One of my favorite hacks for that is once you get it playing, you can click L and it\u0026#39;ll make it go quicker. You can hit J and it\u0026#39;ll make it go backwards. You can also hit the arrow button to go frame by frame. So right, left. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:43):\u003cbr\u003e\nSo that\u0026#39;s how I go real slow. So that being said, if I wanna do any sort of overlay videos, which I\u0026#39;m going to like you see right here, I did these photos, I overlaid them. I also have presets that have them come in. Um, I\u0026#39;ll tell you what I\u0026#39;ll do, I\u0026#39;ll drop the link. Um, I\u0026#39;ll drop the link, but I\u0026#39;m first gonna make a note to myself so that I don\u0026#39;t forget to do it. Um, but I\u0026#39;m gonna drop the link to the presets, um, in the show notes. So that\u0026#39;s not the right thing I need to do. Oh five three Adobe. Uh, there it is new. This is just so I don\u0026#39;t forget about you guys. Um, presets. So in Adobe Premiere Pro there\u0026#39;s little, uh, motion presets that you can use. I use one, I use one pack. There\u0026#39;s like 50 of \u0026#39;em. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:32):\u003cbr\u003e\nThey look like this position in position out. Rotate out, rotate in scale and scale out. I use those pretty much all the time. And I\u0026#39;ll often pair those with like a, an audio. So if you see right here as this one comes in, it\u0026#39;s got a little audio down here on this audio track. So you got audio track one, audio track two, audio track three. You got video track one, video track two video track three. And you can do an unlimited amount up, uh, in video and an unlimited amount down in audio. So as I play it, this church, I got that little whoosh sound coming in. I didn\u0026#39;t do that for the rest of them cause I didn\u0026#39;t want it to be distracting. Our would come. So they\u0026#39;re just coming in one by one as I\u0026#39;m explaining this story. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:09):\u003cbr\u003e\nBefore I \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:10):\u003cbr\u003e\nMoved and then here this cut, I hit, uh, I cut it with the razor tool over here. Um, also shortcut keyboard, shortcut C, we\u0026#39;ll switch it to the razor tool and then v we\u0026#39;ll switch it back to this selection tool. Um, and so then once I click v I just drag the, the thing I wanna do position out, just drag it onto there, do other things and then it rotates out. Or not rotate but moves out. So back to editing. Uh, now that you\u0026#39;ve gotten all that little quick overview, let\u0026#39;s edit the fall. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:41):\u003cbr\u003e\nWe went to a camp called Camp Temsa in Brooks and Indiana. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:45):\u003cbr\u003e\nWe, I\u0026#39;m gonna speed it up a little bit called the \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:47):\u003cbr\u003e\nRetreat, the recharge retreat. That\u0026#39;s awesome. And so I leave that church, I\u0026#39;m going to another one that same weekend, not in the same place. And because I followed both my old church and my buddy\u0026#39;s church on Instagram, I see that they\u0026#39;re both on a retreat. That\u0026#39;s interesting. Both that church and church are both on a retreat together, but on the same weekend. That\u0026#39;s interesting. Wait, in Brooks, Indiana, hold on a minute. They\u0026#39;re together. When I began to notice was that these two churches came together instead of calling it recharge retreat, they called it a lifeline retreat, something like that. I dunno, but I felt so left out there. I was sitting at home thinking that used to be me. I used to be the one there and now I\u0026#39;m home with my kids, with my new church man if I aren\u0026#39;t there. And I felt incredibly about that. When it comes to a part, often feel like very cut and dry, very binary, right? Like there are insiders. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:30):\u003cbr\u003e\nAll right, I\u0026#39;m gonna cut that. I don\u0026#39;t like what I said there. So I\u0026#39;m gonna see if I can cut around that \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:35):\u003cbr\u003e\nOften feel like very cut and dry to a party. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:40):\u003cbr\u003e\nSo I don\u0026#39;t need that much space there. So when it comes to a party, so I hit C to cut it V to select it, and I\u0026#39;m just gonna hit the backspace button and now it\u0026#39;s gone. I\u0026#39;m gonna drag this in so it\u0026#39;s next to it \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:52):\u003cbr\u003e\nLike very cut. And often feel like \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:59):\u003cbr\u003e\nWhen it comes to a party can often feel like \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:03):\u003cbr\u003e\nVery cut and dry, very binary. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:07):\u003cbr\u003e\nLet\u0026#39;s see if I can get all that out of there. So I\u0026#39;m just gonna drag this over. So C to V, let\u0026#39;s see how it plays \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:13):\u003cbr\u003e\nOften feel like, right, like there are insiders, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:17):\u003cbr\u003e\nI\u0026#39;m just gonna do feels like there\u0026#39;s insiders. So drag, drag, drag \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:21):\u003cbr\u003e\nParts often feel like insiders and there are outsiders. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:26):\u003cbr\u003e\nSo like \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:27):\u003cbr\u003e\nInside \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:28):\u003cbr\u003e\nI need to get this to zoom in. So what I\u0026#39;m doing, one of my cuts, I zoom in, zoom out, zoom in, zoom out. So if you see that, if you\u0026#39;re watching on YouTube, this right here, um, I click on it up up here in the effects controls under motion. Um, I have my position and it\u0026#39;s scaled at 1 28. So when I\u0026#39;m here, this is at one 10. So this cut here needs to go to 1 28. Just type that in, hit enter. And now I have those cuts \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:55):\u003cbr\u003e\nInsiders. And there are, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:58):\u003cbr\u003e\nAnd that just took care of that cut right there. Now because I did all that, I got all this stuff back here that is cropped out, so I need to connect it. There you go. It\u0026#39;s connected \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:14):\u003cbr\u003e\nToday. One of Jesus\u0026#39; friends, a guy named Matthew recorded this story out of the life of Jesus. Here\u0026#39;s what it says. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:23):\u003cbr\u003e\nAll right, so now I\u0026#39;m gonna do a Bible verse. So I have this stored somewhere. I think it\u0026#39;s in curriculum, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:36):\u003cbr\u003e\nYeah, for me. Uh, is that Darren\u0026#39;s? That might be Darren\u0026#39;s. I just need to figure out the verse reference. I\u0026#39;m gonna figure out the verse reference. I\u0026#39;m gonna go put it into Photoshop. So thank you. I got a new computer. So everything\u0026#39;s brand new. Yeah, that\u0026#39;s Darren. So I need to figure out mine. I think mine actually might be my own personal Google drive. So I\u0026#39;m gonna search start. Yeah, it\u0026#39;s there. So start the party three there. It\u0026#39;s um, Matthew nine 10 in the nlt. So I\u0026#39;m gonna go to bible gateway.com. I\u0026#39;m gonna switch it to nlt so that what I say version wise matches what is on screen. And now as I go back over here, one of \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:21):\u003cbr\u003e\nJesus\u0026#39;s friends, a guy named Matthew, recorded this story out of the life of Jesus. And here\u0026#39;s what it says. It says later, Matthew invited \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:31):\u003cbr\u003e\nJesus. Okay, so I\u0026#39;m gonna go here into Photoshop, click my text tool, uh, command a, highlights that all, command v paste it. I wanna make it, um, all caps like I had before. We\u0026#39;re gonna keep it uniform as best I can remember. Um, I just changed it down to a hundred. Um, and then I\u0026#39;m in Matthew nine 10. So now I\u0026#39;m gonna hit command shift save. Um, and that saves the full Photoshop file. So then I\u0026#39;m here in my, uh, you know, social media messages 20 23, 0 6, 0 3. So in the oh three folder, this is message number three, I\u0026#39;m gonna click new folder, p s d. Um, and then I\u0026#39;m gonna save it as oh oh one verse so that I know that, um, file oh oh one is a verse save. So now it\u0026#39;s saved as a Photoshop file. So this is why I like Adobe Premier Pro, um, because of its integration with Photoshop. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:33):\u003cbr\u003e\nSo back over here in my actual finder, I\u0026#39;m gonna navigate to the folder. I just saved that to p s d oh oh one verse. I\u0026#39;m gonna drag the entire file here into the project bin on this left hand side. Drop it in. And I have three, four options. I can merge all layers, merge layers, individual layers or sequence. I\u0026#39;m gonna do individual layers. Um, and now it\u0026#39;ll drop this folder. And now I got every individual layer that I had in Photoshop. Now I\u0026#39;m not gonna use all of them, but I am gonna animate them. And I wanna show you what I did in previous videos. So if you go back to the first video in this series, um, it\u0026#39;s gonna take a second to come in from uh, Google Drive downloading. But I\u0026#39;m gonna, I\u0026#39;m gonna look at what I did a for myself to remember how I animated everything, um, so that I can be consistent all the way across all these videos. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:31):\u003cbr\u003e\nUm, I don\u0026#39;t, you don\u0026#39;t have to do that. I like to do that for every series. I like to have like the same animations, um, so that it has like uniform, same backing track, which um, out here I found this file, um, on motion array, uh, as song for the background. So I have this right here. This, uh, audio layer is my tech, my my speaking audio layer. This layer down here is my, uh, audio, um, backing track, all music. So anyway, um, oh you know what? This might not open in QuickTime because of yeah, cuz I\u0026#39;m already using QuickTime. You know what, it\u0026#39;s on YouTube so let\u0026#39;s go check it out. So we\u0026#39;re gonna go to YouTube, um, cross Creeks, dude. And let\u0026#39;s see videos. Here it is. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:39):\u003cbr\u003e\nPeople seem so full of life and others seem, oh, celebrate the value of others. And \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:49):\u003cbr\u003e\nSo as I scroll through here, I\u0026#39;m just scrubbing through to find the text. Here it is. So if you\u0026#39;ll notice I made a cut and the verse, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:06):\u003cbr\u003e\nCause he said it in his own words, the \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:09):\u003cbr\u003e\nThief. So the verse in this little banner thing with the hello summer, it\u0026#39;s all already there. So what I\u0026#39;m gonna do is I\u0026#39;m gonna go to this Roberto Nixon. That\u0026#39;s the, that\u0026#39;s the background. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:22):\u003cbr\u003e\nBut let\u0026#39;s, let\u0026#39;s see. Remind myself what I did over here. I had rectangle two as like a backdrop to make it blacker. So go to rectangle two. So put those together. So right, this is uh, as the layers build up, bottom, top. Um, so there\u0026#39;s my two backgrounds. If I just hold the mouse down, highlight them both, then I can move them both longer in the sequence. Um, so there\u0026#39;s the background. Uh, let\u0026#39;s see. This right here is titled rectangle one. So I\u0026#39;m gonna go back over here and grab a rectangle one, put it right there in line with it and drag it there to go the whole distance. Then I\u0026#39;m gonna get my verse reference Matthew nine 10, put it there. And then I\u0026#39;m missing that little hello summer icon that I made. So I\u0026#39;m gonna click on that and it\u0026#39;s called Hello Color Official Colors. So go to Hello Color, pull that right here and boom. And it\u0026#39;s covering up Matthew. So I\u0026#39;m just going to change the order there. Pull Hello, color, make Hello Color, be below Matthew. So there, okay, so now all my things are in. So right here on this today \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:48):\u003cbr\u003e\nOne of Jesus\u0026#39;s friends, a guy named Matthew. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:52):\u003cbr\u003e\nNow I don\u0026#39;t say it yet. So what I did was I held down shift and clicked them all to highlight them. I\u0026#39;m just gonna move it, what \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:59):\u003cbr\u003e\nOf this story out of the life of Jesus. And here\u0026#39;s what it says. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:03):\u003cbr\u003e\nSo when I say, here\u0026#39;s what it, I\u0026#39;m gonna go right here, where, here\u0026#39;s what it says. So I hit c I got my razor tool, I cut the thing there, now I\u0026#39;m hitting V to go back to my selection tool and I\u0026#39;m just gonna highlight all these layers, bring \u0026#39;em back over. So now it\u0026#39;s there. So then I need to bring in the actual text, which I believe starts with later Matthew. So I\u0026#39;m gonna listen to it and line it up when it comes in. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:27):\u003cbr\u003e\nHere\u0026#39;s what it says \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:29):\u003cbr\u003e\nRight there later, Matthew, boom, I\u0026#39;m gonna have that, um, position in, lemme go back and see what I did over here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:40):\u003cbr\u003e\nLet see, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:41):\u003cbr\u003e\nIt looks like it was a smooth transition and I just know that thief. Yeah, I just know that from experience of what these different ones look like. So I\u0026#39;m going over here position in smooth left. Okay, that came from a file. The sound came from a file over here under social media. Nope, nope, it came under my drive. Uh, social, this is my old church, Parkview. See if it\u0026#39;s gonna, there it is. Sound effects. Uh, I\u0026#39;ve been transferring a lot of data, so it may not be all in here. Let\u0026#39;s see if I can go, let\u0026#39;s see if it\u0026#39;s in actual Google Drive. So I\u0026#39;m gonna switch to my work profile, shared drive notes. It\u0026#39;s in my drive. Passport, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:49):\u003cbr\u003e\nSocial. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:56):\u003cbr\u003e\nIt\u0026#39;s called sfx. There it is. I\u0026#39;m gonna download that sucker. Um, so now it\u0026#39;s in my downloads folder. I\u0026#39;m gonna take it out of there and I\u0026#39;m gonna bring it here so that\u0026#39;s all in the same spot. And then I\u0026#39;m gonna make sure as I go into Adobe Premiere Pro, I\u0026#39;m gonna pull it from that same folder so that when it tries to open it later, it, it knows where it was. So I drop it in my thing. And now if I double tap on this sound, it\u0026#39;s gonna pull it up here in this source tab up here at the top. Okay, so there\u0026#39;s all these different, um, sounds ready. Like, so I\u0026#39;m just gonna find one that, like, that one sounds kinda weird. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:50):\u003cbr\u003e\nThat one\u0026#39;s good. So I\u0026#39;m gonna take this, uh, bar down here and I\u0026#39;m gonna shrink it so that I can get a closer view of it. So if I hit I that starts, that stands for N and then if I toggle the bar right here, right past it and click o, then I can choose to grab either the video or the audio. I don\u0026#39;t have a video so it\u0026#39;s only audio. So I\u0026#39;m gonna drag the audio in here and I\u0026#39;m gonna line it up. And then what I like to do, again, I\u0026#39;m gonna drag this little bar so I can zoom in a little bit. I like to get it right, you see where it\u0026#39;s just barely on the screen. I like to, I like to match my audio up there. So now this \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:26):\u003cbr\u003e\nIs later \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:28):\u003cbr\u003e\nAlso, I\u0026#39;m gonna right click on this audio or control click or whatever. Two, two fingers click maybe. Um, and I\u0026#39;m gonna adjust the audio gain by 10. So it\u0026#39;s a little louder. So let\u0026#39;s see how it sounds. It says \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:43):\u003cbr\u003e\nLater, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:44):\u003cbr\u003e\nYeah, I\u0026#39;m also gonna drag this cuz it looks like it still needs a little more space to breathe later. Yeah. Okay, so that\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:54):\u003cbr\u003e\nWhat it says. It says later, Matthew invited Jesus and his disciples to his home. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:02):\u003cbr\u003e\nSo this one right here, I\u0026#39;m clicking on this back over here into effects controls. That\u0026#39;s at 1 28. So when this comes out, I\u0026#39;m gonna, when I\u0026#39;m done with the verse, I\u0026#39;m gonna cut it and I\u0026#39;m gonna cut it down to one 10. Remember I was talking back and forth between 1 28 and one 10. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:16):\u003cbr\u003e\nThis reputable sinners that comes outta Matthew chapter nine verse 10. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:22):\u003cbr\u003e\nSo as I say that, I\u0026#39;m gonna cut right here. And then if I hit C for cut and if you hold down shift, it will cut everything in that uh, up above and and down below. So I\u0026#39;m gonna hit shift it, cut all my layers and I\u0026#39;m gonna go back to v the selection tool. I\u0026#39;m just gonna select them all. So now they\u0026#39;re all gone. I clicked back on the actual video, I need to make that one 10. That was my transition. So 10 \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:54):\u003cbr\u003e\nYour tax collector \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:55):\u003cbr\u003e\nBack in and now we\u0026#39;re rolling with guests be \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:57):\u003cbr\u003e\nSome of the most corrupt and frustrating people in the world. These aren\u0026#39;t the kinda of people that anyone thought Jesus would be like sitting down sharing meal with. So here\u0026#39;s what I wanna know. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:10):\u003cbr\u003e\nSo I want to comment. Um, we\u0026#39;re gonna be playing this in our live room and I\u0026#39;m also gonna post it on YouTube. So I\u0026#39;m gonna put this comment below thing, right where I call for it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:18):\u003cbr\u003e\nComment below or \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:22):\u003cbr\u003e\nSo that was one 10. I just noticed this is one 10. This video here needs to be 1 28. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:29):\u003cbr\u003e\nOne thought Jesus would be like sitting down, sharing a meal with. So here\u0026#39;s what I wanna know. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:36):\u003cbr\u003e\nSo I\u0026#39;m gonna cut here cuz I have it, I had it cascading before, but I\u0026#39;m making some adjustments so I need to make sure that I don\u0026#39;t get myself outta order. I\u0026#39;m just gonna have to like 1 28, 1 10 all the way through and change it. So if I switch back to, if I do a one 10, I switch back to 1 20, 28. Then down the road where I have a one 10, it\u0026#39;s gonna stay in my order. Come \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:58):\u003cbr\u003e\nIn below. Or if you\u0026#39;re watching this live in the room, uh, at the table around you, I want to ask you this question. Does it surprise you to know that Jesus shared a meal with people that are considered out? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:11):\u003cbr\u003e\nUm, so I\u0026#39;m gonna put this question on the screen. Um, I\u0026#39;m gonna look back. I saw that I had another question on the screen thing. So this is Darren. Let\u0026#39;s see how I got that question in there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:23):\u003cbr\u003e\nQuestion is just about following a set of rules. Talking about it like a party is \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:27):\u003cbr\u003e\nSometimes. All right, so that is, uh, I know that just again from memory, I know that\u0026#39;s babe new. So what I\u0026#39;m gonna do is I\u0026#39;m just gonna do file new, um, pixels is 1920 by 10 80. Resolution is 72 create. All right, I\u0026#39;m gonna command minus out. I\u0026#39;m gonna put a text in there. And then the question is, does it surprise you to know that Jesus spent time with these types of, of people or something like that? Command A highlights it all. I\u0026#39;m gonna change it to babe. New, um, babe, new bold. Um, color\u0026#39;s gonna be white. I\u0026#39;m gonna right click on layer one, which is the text layer. I haven\u0026#39;t, I must not change my settings yet. So I\u0026#39;m gonna go down to drop shadow and I wanna make it a black drop shadow. Give it a little angle here. So like, I usually like to go to the left at an angle. It\u0026#39;s just personal preference. You can do whatever you want. Changing my size. If you see on, on the YouTube screen, I\u0026#39;m changing my size down, I\u0026#39;m changing my spread down. I like it a little bit more. Um, yeah, I\u0026#39;m gonna put my distance more right behind it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:46):\u003cbr\u003e\nThere we go. Um, again, I\u0026#39;m just kind of doing that by eye and feel. But the more like black it goes in the background that I think the better it looks when it comes in. I\u0026#39;m going to highlight it. I\u0026#39;m gonna make it center aligned. I\u0026#39;m gonna drag this up to right underneath it. And then that way as I pull it down, you\u0026#39;ll see right there I got those lines that are giving me, it\u0026#39;s telling me\u0026#39;s right in the middle, um, left and right and up and down. Okay, I got those lines telling me that I\u0026#39;m gonna delete this background here and then I\u0026#39;m gonna click command option shift w um, or file. That\u0026#39;s the shortcut for file export. Export as. So command shift w I\u0026#39;m gonna switch it from JPEG to png. PNG gives it the transparent background. I\u0026#39;m gonna hit export and then I\u0026#39;m gonna go save it in that same folder. So share drive FC students social media messages. 2023. Um, start the party number three, I\u0026#39;m gonna put it in this PSD folder, but I\u0026#39;m gonna make a p and g folder, um, to not get \u0026#39;em confused, I\u0026#39;m gonna take label it oh oh one question. Boom, put it in there and then back over here and premiere. I\u0026#39;m gonna do Pete, go into it. Uh, nope, wrong one, three psd uh, P and G question. I\u0026#39;m gonna drop it into my thing. I\u0026#39;m gonna drag it over here. So here\u0026#39;s the question. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:12):\u003cbr\u003e\nCome in below or if you\u0026#39;re watching this live in the room, uh, at the table around you, I want to ask you this question. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:19):\u003cbr\u003e\nHere\u0026#39;s a question. So it\u0026#39;s gonna come in, I\u0026#39;m gonna do positioning left and I\u0026#39;m gonna go down here and get that same sound effect. So it\u0026#39;s uh, oh two five sfx. If you lose it in your bin there, you got this little search thing. So I just know the name of it is sfx. I click on it. I already got these bars from my in my out. I go my audio here, I drag it here and I\u0026#39;m just gonna make sure that that\u0026#39;s all loaded up. I want it. Oh, I want it there. I\u0026#39;m gonna right click that. I\u0026#39;m gonna make that 10 again. Audio gain 10. Another way to do that if I want just the exact same one is I can go back over here to this one and if I hit option while it\u0026#39;s highlighted and drag it, it should just duplicate that for me. I don\u0026#39;t need that though, so I\u0026#39;m gonna delete it all. So back to my question \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:12):\u003cbr\u003e\nTable around you. I want to ask you this question. Does it surprise you to know that Jesus shared a meal with people that are considered O \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:22):\u003cbr\u003e\nAll right, so I\u0026#39;m gonna rephrase that question so it matches. So does it surprise you to know that Jesus, um, how did I say it? Jesus shared a meal with people who are considered out. I\u0026#39;m going to get rid of the rest of that. All right, so now I\u0026#39;m gonna save it again. Again, this is one of my favorite features. I\u0026#39;m just gonna save it as replace and it should just change it. Look, it just changed it on my screen there. So because I updated it there in Photoshop and changed the file name, advise you to know \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:03):\u003cbr\u003e\nThat Jesus shared a meal with people that are considered out in their ancient society. Why or why not? Take a minute. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:12):\u003cbr\u003e\nSo now that I have this, I\u0026#39;m actually gonna put a little countdown timer on the screen. So, um, in one of my folders here, I have a countdown timer. It\u0026#39;s right here. It\u0026#39;s called five Minutes Full Flat one. I just know the name of it. It\u0026#39;s got an alpha channel on it. So it\u0026#39;s right there. I\u0026#39;m going to, um, I only need the end of it cuz I\u0026#39;m not gonna do a full five minutes, right? So I hit C cut the rest of that and I\u0026#39;m gonna drag that over here. Um, I\u0026#39;m gonna pull a drop shadow on it. So I\u0026#39;m just gonna search in the effects here for Drop shadow, give it some definition. Didn\u0026#39;t do much. I\u0026#39;m gonna go over here to effects controls. I\u0026#39;m gonna find drop shadow. I\u0026#39;m gonna move the opacity of the drop shadow from 50 to a hundred. I\u0026#39;m gonna change the distance. There we go. Now it\u0026#39;s got some, some like at 40 back to effect controls. I\u0026#39;m gonna make it smaller. So I\u0026#39;m gonna hover over this 100 here for scale and just take it left and go down. And then I\u0026#39;m gonna go up here to this position. I\u0026#39;m just gonna drag it down right there. So now as I cue up the question, I\u0026#39;m gonna first find the end. This is where I end it, right here at this cut. So I\u0026#39;m gonna hit see. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:28):\u003cbr\u003e\nSo at the time of Jesus, there\u0026#39;s a, so now what I\u0026#39;m gonna do is I am going to, this is the end. Okay? So when I queue up the question, why or why not? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:41):\u003cbr\u003e\nTake a minute, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:43):\u003cbr\u003e\nUh, sir, I\u0026#39;m gonna cut it. I wonder if that is like past the end of the video or something. Let me see. Or is that hidden? Like what\u0026#39;s going on here? Why is it not shown? I wonder if it\u0026#39;s not like fully rendered or something. Hold on, let me find it. All right, now that I delete it, let\u0026#39;s see if I can find it again over here. It\u0026#39;s right here. It just looks like it\u0026#39;s like loading it in. So it looks like it\u0026#39;s just gonna take a little, a little, a little minute, a little minute to think I throw, I\u0026#39;m gonna drop it back in. Drop shadow, took all that off. Bye. Messing with it. I\u0026#39;m gonna change the distance to 40. It might just all need to like think. So I\u0026#39;m gonna hit file save as s STP 32. I\u0026#39;m gonna override it. Save. And I am going to, um, take a little break. I\u0026#39;ll be right back. All right, so that didn\u0026#39;t do crap. So I\u0026#39;m gonna open that sucker back up. Let\u0026#39;s see if I can get it all right. That did it. So I just saved it and then I closed it and I opened it back up. We\u0026#39;re good to go. So that\u0026#39;s the end of my clip right there. Actually, it\u0026#39;s a little bit long. So I\u0026#39;m gonna get to the end of my clip right there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:13):\u003cbr\u003e\nI\u0026#39;m going to click on the timer. I\u0026#39;m gonna make it a little smaller. I\u0026#39;m gonna pull it down and then I\u0026#39;m probably gonna animate its entrance. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:23):\u003cbr\u003e\nSurprise you to know that Jesus shared a meal with people that are considered out in their ancient society. Why or why not? Take a minute. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:34):\u003cbr\u003e\nSo I\u0026#39;m gonna put it right here where it starts, but that\u0026#39;s only 10 seconds. And so what I\u0026#39;m actually gonna do is I\u0026#39;m going to lengthen the time. So I\u0026#39;m gonna grab all these right here and I\u0026#39;m gonna move them. And I want to give it closer to like 30 seconds. This is just like as a youth pastor is what I want to do. So I\u0026#39;m gonna pull this all the way down. I\u0026#39;m gonna pull this all the way down and then back that puts me at like a minute. So I want it at like 30. So like around, yeah, like around there. So that\u0026#39;s where I want it to. And so what I\u0026#39;m gonna do here is I\u0026#39;m gonna, I hit, uh, see for the razor tool, I\u0026#39;m going to right click on this and I\u0026#39;m going to change the speed. So I\u0026#39;m gonna go, I was right click. I\u0026#39;m gonna go to, oh, I\u0026#39;m gonna go to speed and duration right here. And I\u0026#39;m gonna make it just 0.1. So it\u0026#39;s super duper slow. So that\u0026#39;s the video behind me as this question is sitting on screen. So it doesn\u0026#39;t matter honestly what\u0026#39;s happening behind me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:56):\u003cbr\u003e\nAnd then when that gets down to zero there, that\u0026#39;s the end of it. I\u0026#39;m gonna pull. So I\u0026#39;m gonna zoom out so I can see all this. I\u0026#39;m gonna pull all these back in. So it\u0026#39;s right next to it. Boom. Actually it needs to go there. I can drag that one to close the gap. And then I just need to animate the entrance. So I\u0026#39;m just gonna do motion in positioning smooth bottom of my countdown timer. Now I\u0026#39;m coming back over here. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:50):\u003cbr\u003e\nAt the time of Jesus, there\u0026#39;s a group of religious leaders, they\u0026#39;re called the Pharisees. And they had a real problem with this dinner that we seen Jesus at. So it says when the Pharisees sum, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:01):\u003cbr\u003e\nAll right, so I need the verse for what I\u0026#39;m about to say. This is my show notes so I don\u0026#39;t forget what it is. This is my \u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:13):\u003cbr\u003e\nAll right, so Matthew nine 11. So it\u0026#39;s in this same thing here. It\u0026#39;s just literally one verse later. So we\u0026#39;re gonna copy this. I don\u0026#39;t want to get that little A right there from Bible gateway all. So I\u0026#39;m in this tab here in Photoshop. I\u0026#39;m gonna go back to this tab. Not that one, not that one. Where is it? There\u0026#39;s my verse. All right, hit the text command A to highlight command, V to copy. And then if I hit highlight at all and hit command shift and then the like p the period sign or like the, it looks like a greater than symbol, I can increase the size, um, slowly. So I\u0026#39;m gonna do that. I am going to change that from uh, Matthew nine 10 to Matthew nine 11 command shift S for save. Uh, oh oh two verse right there. And I\u0026#39;m drag that whole file back in. So get back over to it. Drag it in \u003c/p\u003e\n\n\u003cp\u003eNick Clason (41:13):\u003cbr\u003e\nIndividual layers. Boom. Now here\u0026#39;s the good news, which is a super cool, fun hack. Um, oh, that needs to be all the way this, this. So I\u0026#39;m hitting shift to highlight all these, all of these bad boys. Um, I\u0026#39;m, I\u0026#39;m replicating, right? I\u0026#39;m using the exact same thing. So I don\u0026#39;t have to import all those. I\u0026#39;m just gonna hit option and drag them over here. And now I have this identical thing. I don\u0026#39;t have to redo that. So now, now all I need is to get Matthew nine 11 right there, the new verse. And then I just need to animate in the text. So back over here, Jesus, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (41:51):\u003cbr\u003e\nThere\u0026#39;s a group of religious leaders, they\u0026#39;re called the Pharisees. And they had a real problem with this dinner that we seen Jesus at. So it says when the fa \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:02):\u003cbr\u003e\nSo we\u0026#39;re gonna do it right there and then we\u0026#39;re gonna bring in. But when, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:06):\u003cbr\u003e\nSo it says when the fair \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:08):\u003cbr\u003e\nRight there, I\u0026#39;m gonna drag that to the end position in left. And then I need that sfx sounder. Click on here. Get that, bring it here, zoom in. I\u0026#39;m just hitting arrow over. That\u0026#39;s where I want my sound effect to start. Um, I need to make that up to 10. All right, here we go. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:33):\u003cbr\u003e\nSo it says, when the Pharisees saw this, the fact that Jesus was there with the, the sinners and the outcast. And so why does your teacher eat with such stomach? Ask Jesus\u0026#39; disciples this question. You see the fares, you Jesus\u0026#39; disciples this question. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:50):\u003cbr\u003e\nI think that\u0026#39;s where I\u0026#39;m gonna end it. So remember, uh, see shifty boom back to V I can erase all those. So this was at 1 28. It\u0026#39;ll come back to here at one 10. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:07):\u003cbr\u003e\nGood question. You see the Pharisees were purposefully keeping others on the outside. They were judging them and questioning Jesus and his friends for not keeping them on the outside. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:20):\u003cbr\u003e\nThat is too long of a gap. I don\u0026#39;t like that. So I\u0026#39;m going to cut right here, drag this and then make this 1 28. So now one sec. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:28):\u003cbr\u003e\nCheck out what Jesus said in response to them. I love it. He says, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:32):\u003cbr\u003e\nAll right, so we\u0026#39;re doing another verse. I\u0026#39;m gonna assume it\u0026#39;s the next verse. Yeah, actually it\u0026#39;s 12 and 13, so I\u0026#39;m gonna get both of those. Oh, 12 through 13, copy paste. No that not copy. I must not have hit copy command C paste command v, I\u0026#39;m gonna make it a little smaller. Remember, command shift less than sign. I want this little a bad boy out of there space there. I\u0026#39;m gonna make, give a little more space to breathe cuz it is small. However, lemme make sure I don\u0026#39;t how I read it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:27):\u003cbr\u003e\nHealthy people. So let me ask you, go and learn the meaning of this scripture. I want you to show mercy, not offer sacrifices for I have come to call, not those who think they are righteous, but those who know they are. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:47):\u003cbr\u003e\nAll right? So yeah, I did do the whole verse. So um, command shift s we\u0026#39;re going to make it oh three verse back over here in premiere. I\u0026#39;m gonna clear that search so that I can find it. Verse three, we\u0026#39;re making it individual layers. Boom. All right, so I need all of these backgrounds again option. So I\u0026#39;m gonna go here where it starts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:19):\u003cbr\u003e\nCheck up. Oh Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:21):\u003cbr\u003e\nSo we\u0026#39;re gonna make it right there. When I say check out, I just need Matthew nine. Oh did I not change it? Nope, I didn\u0026#39;t change it. So I need to make it 12 through 13, just a little smaller. I\u0026#39;m gonna write it over. So now that same layer in Adobe Premiere Pro will be updated with the new text. So it\u0026#39;s all that check out \u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:51):\u003cbr\u003e\nWhat Jesus said in response to them. I love it. He says, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:57):\u003cbr\u003e\nAll right, so I need this verse, I need to put it right here, position in left. And then I need that sfx. Actually I\u0026#39;m not gonna get it that way. I\u0026#39;m gonna go here, highlight it option, drag it over. I make sure that I, whenever I do that, I always make sure sometimes it doesn\u0026#39;t work but some. So I wanna make sure I didn\u0026#39;t just move it but I actually copied it. So I wanna make sure they\u0026#39;re both still there. They are. I\u0026#39;m gonna zoom in. I\u0026#39;m gonna get, when this starts coming in right there, that was already pretty close, but just a little over. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:34):\u003cbr\u003e\nHealthy people don\u0026#39;t need a doctor, sick people. So let me add, go and learn the meaning of this scripture. I want you to show mercy \u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:44):\u003cbr\u003e\nNot so it\u0026#39;s not long enough. So I\u0026#39;m gonna highlight all these and I\u0026#39;m gonna drag it. I \u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:48):\u003cbr\u003e\nOffer sacrifices for, I have come to call, not those who think they are righteous, but those who know they are S, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (46:56):\u003cbr\u003e\nThat\u0026#39;s where I\u0026#39;m gonna end it. I\u0026#39;m gonna shift, remember C, to get the razor tool, shift V, delete \u0026#39;em all. And that gives me this new cut on my video timeline as well. So if that was 1 28, this can be one 10 as a zoom back out. No \u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:15):\u003cbr\u003e\nThey are, that comes from 99, 12 and 13. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:19):\u003cbr\u003e\nI don\u0026#39;t need that. So I\u0026#39;m gonna v cut that. See then V. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:24):\u003cbr\u003e\nSee Jesus came to care for those who needed him and most he came to show grace and love and mercy to the sinners, the tax collectors and anyone else who has ever been cast out of a girl. So what \u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:44):\u003cbr\u003e\nThat was a big gap. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:46):\u003cbr\u003e\nSo what does it look like to show mercy in today\u0026#39;s world? Well for starters it\u0026#39;s letting people know that they belong. That they can have a seat at your table. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (47:59):\u003cbr\u003e\nSo I like that quote. So I am going to um, it\u0026#39;s letting people know that they belong. That they have a seat at your table. Just to make sure I got that quote right. Let\u0026#39;s hear it again. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (48:18):\u003cbr\u003e\nWell for starters it\u0026#39;s letting people know that they belong. That they can have a seat at your table. You know, when you think about your life, right? Like I want you, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (48:31):\u003cbr\u003e\nSo I\u0026#39;m gonna do command option shift. W because I\u0026#39;m exporting, I\u0026#39;m not saving, I\u0026#39;m gonna make it a p and g. I am not saving the source files of these. I probably should but I\u0026#39;m not cuz I could recreate them pretty fast. And so it\u0026#39;s just saving me a step cuz I would save it as a psd, then I would save it as a p and g as well. And that\u0026#39;s just two steps. I\u0026#39;m just trying to cut that down. So I\u0026#39;m gonna have that come in there and then I need to drag into this gap right here. I want it positioning in left. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (49:01):\u003cbr\u003e\nYou know, when you think about your love, right? Like I want \u003c/p\u003e\n\n\u003cp\u003eNick Clason (49:06):\u003cbr\u003e\nYou actually it\u0026#39;s over here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (49:09):\u003cbr\u003e\nWell for \u003c/p\u003e\n\n\u003cp\u003eNick Clason (49:14):\u003cbr\u003e\nI get smaller, I got a pretty big starters. It\u0026#39;s love. Yeah, there it as well. So I\u0026#39;m gonna pull that sfx sounder option. Yep. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (49:39):\u003cbr\u003e\nIt\u0026#39;s letting people know that they, they belong, that they can have a seat at your table. You know when you think, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (49:53):\u003cbr\u003e\nYou know, when you think about your life, right? Like I want you to be honest, you probably hang out with people that you\u0026#39;re most comfortable with. Your table might look like a table full of athletes or your table might be a table full of kids in theaters or your table might be a table full. Just kids in your neighborhood that you hang out with. Here\u0026#39;s my questions. Since your table is often very similar, what if rather than having everybody with the same label sitting at all of your seats of your table, what have you chose to mix it up a little bit? You have one with this label, one with that label one with this label one. What would that look like? Like think about it. What if you chose to invite people? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (50:48):\u003cbr\u003e\nSo I\u0026#39;m just gonna add this here cause I felt like it was going a while without anything on the screen. Um, and I like that question. So I\u0026#39;m gonna make that oh oh three question and let\u0026#39;s see where I start talking about it. A table \u003c/p\u003e\n\n\u003cp\u003eNick Clason (51:04):\u003cbr\u003e\nFull of athletes or your table might be a table full of kids in theater or your table might be a table full of just kids in your neighborhood that you hang out with. Here\u0026#39;s my question. Since your table is often very similar, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (51:17):\u003cbr\u003e\nWhat right there, what? So I\u0026#39;m gonna do position in left. I\u0026#39;m gonna go get this sounder again. Bring it right here. See those little arrows that gives me the indication that\u0026#39;s lined up with my text up there. So I\u0026#39;m gonna let it go soon back in. Very similar. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (51:35):\u003cbr\u003e\nWhat if rather than having everybody with the same label sitting at all of your seats of your team, what if you chose to mix it up a little bit? We have one with it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (51:46):\u003cbr\u003e\nI might actually move it. So I\u0026#39;m gonna hit that and then shift so I can move both of them over. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (51:53):\u003cbr\u003e\nWhat if you chose to mix it up a little bit? We have one with this label, one with that. Like what? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (51:59):\u003cbr\u003e\nI\u0026#39;m going faster now. Hitting L \u003c/p\u003e\n\n\u003cp\u003eNick Clason (52:11):\u003cbr\u003e\nEntertainment, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (52:13):\u003cbr\u003e\nIs that the same thing? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (52:17):\u003cbr\u003e\nInvest in different kinds of shows or, or forms of, uh, entertainment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (52:23):\u003cbr\u003e\nYeah, I said that wrong. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (52:27):\u003cbr\u003e\nEconomic factors, what would it look? Sitting at all of your seats of your table, what have you chose to mix it up a little bit. We have one with this label, one with that label one with this label one. What would that look like? Like think about it. What if you chose to invite people who come from significantly different socioeconomic factors? What would it look like if you chose to invite people who are into different shows or forms of entertainment? You know, like kids who are maybe into anime or, or the Bachelorette or the Kardashians. What if you ask someone who is a gamer because you typically despise gamers and, and you\u0026#39;re an athlete. Or maybe what if you\u0026#39;re a Christian and you tend to avoid people who believe differently than you? What if you invited someone with a different faith system? Remember this, A party starter knows that everyone is invited. So how do you get invited? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (53:30):\u003cbr\u003e\nJust gotta alternate these for the zoom back and forth on my cuts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (53:35):\u003cbr\u003e\nBe like Jesus, be the person willing to invite somebody new. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (53:42):\u003cbr\u003e\nNo, I don\u0026#39;t mind alternating these now because I only got few \u003claugh\u003e. I\u0026#39;m at the finish line. People \u003c/p\u003e\n\n\u003cp\u003eNick Clason (53:51):\u003cbr\u003e\nAin\u0026#39;t a person willing to invite somebody new. See, we want this church and cross students to get student ministry. We\u0026#39;re at a safe place. You can show up and just as you are, find yourself surrounded by people who want to make sure and know that you are invited. So I want you to ask this question again and around a little bit. Your camera. One person that I want to make sure feels in we\u0026#39;re invited to the party with me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (54:11):\u003cbr\u003e\nOkay? I\u0026#39;m gonna add that. Who is one person who you want who command option shift, w, p and G oh four. Question back over here. Go find it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (54:38):\u003cbr\u003e\nWho\u0026#39;s one person? The \u003c/p\u003e\n\n\u003cp\u003eNick Clason (54:40):\u003cbr\u003e\nI I\u0026#39;m gonna put it right here. I\u0026#39;m gonna get the sounder, bring it over. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (54:52):\u003cbr\u003e\nWho\u0026#39;s one per \u003c/p\u003e\n\n\u003cp\u003eNick Clason (54:54):\u003cbr\u003e\nAnimated position in left, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (54:57):\u003cbr\u003e\nWho\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eNick Clason (54:58):\u003cbr\u003e\nOne person that I want to make sure feels in or invited to the party with me this week? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (55:06):\u003cbr\u003e\nSo I gotta extend that sound. Um, I also want it to uh, so it\u0026#39;s called exponential fade. That\u0026#39;s where it like fades out slowly. So I drag it there on the end. And then we also have a here in the messages admin folder, YouTube button. Um, I have a subscribe thing where I can uh, just highlight our YouTube channel and anyone who\u0026#39;s watching to subscribe. So I\u0026#39;m gonna drop it in towards the end. I\u0026#39;m gonna make it a little smaller and put it in the center middle \u003c/p\u003e\n\n\u003cp\u003eNick Clason (55:46):\u003cbr\u003e\nInto the party with me this week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (55:54):\u003cbr\u003e\nAnd I\u0026#39;m gonna match up the ending audio to go with that. And then that very end, I just need it to, I don\u0026#39;t mind if it just stays on there. And I\u0026#39;m gonna drag this here. Command shift SSTP 32, we\u0026#39;re resaving it. And now if I go up to sequence and I hit Command M \u003c/p\u003e\n\n\u003cp\u003eNick Clason (56:15):\u003cbr\u003e\nOr I just make sure I have the sequence, the blue box around it, this tripped me up one time. So bad file Export media. We\u0026#39;re gonna change the location, so we\u0026#39;re gonna put it in this folder here. New folder. Zero zero. Final start the party. Week three, save. Export entire source. There we go. Hey, listen, hope you found this episode helpful. I know it\u0026#39;s deep, it\u0026#39;s nitty, it\u0026#39;s gritty. I\u0026#39;m hoping that can be a tutorial for you if you\u0026#39;ve never used Adobe Premiere Pro. This is just watching me edit a video. If you found it helpful, leave a rating review, like subscribe and hey, jump on, grab our free ebook so that you can also learn how to edit on your TikTok. Until next time, peace out. We\u0026#39;ll talk to y\u0026#39;all later. Don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"VIDEO: A Complete Crash Course on Editing in Adobe Premiere Pro a Teaching Video built for YouTube and In Room Programming from Start to Finish.\r\nIn this episode of the Hybrid Ministry Podcast, Nick Sits down and edits a Video from scratch, (well, almost scratch) in Adobe Premiere Pro. That being said, if you're listening on a Podcast, this might be a better experience to watch via YouTube!","date_published":"2023-07-13T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/934516b2-2b03-4302-9150-0ac055d20c94.mp3","mime_type":"audio/mpeg","size_in_bytes":82552070,"duration_in_seconds":3438}]},{"id":"4f1bed68-907d-40d3-a83c-ba8e40b7e833","title":"Episode 052: What the NBA can teach us about Generation Alpha and the Future for Churches","url":"https://www.hybridministry.xyz/052","content_text":"What the NBA can teach us about Generation Alpha and the Future for Churches.\nCoach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of \"Player Coaches\" change how we view interacting with Generation Alpha moving forward?\n\nWatch the Video on our YouTube Channel:\nhttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\n\nHang out on TikTok:\nhttps://www.tiktok.com/@clasonnick\n\nShowNotes \u0026amp; Transcripts:\nhttp://www.hybridministry.xyz/053\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\nInstagram:\nhttp://www.instagram.com/hybridministry\n\nSHOWNOTES\nNBA Article:\nhttps://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/\n6 Things We can Learn:\nhttps://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/\nGen Z Coping Mechanisms:\nhttps://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing\nHonesty as a Faith Value:\nhttps://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing\nJustice Motivated Generation:\nhttps://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing\n\nTIMECODES\n00:00-03:07 Intro\n03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why?\n10:33-20:26 6 Things we can learn from the Next Generation\n20:26-28:25 3 Learnings for us as the Church\n28:25- Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWell, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning. \n\nNick Clason (00:17):\nAnd if you're just listening to this, you're missing out cuz you didn't get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I'm gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I'm a big basketball fan, you guys probably know that about me. Um, there's a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach. \n\nNick Clason (01:09):\nWhat that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there's a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It's like, what is going on there? So that's what we're gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it's complete with overlays and statistics. And more and more we're diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it's not there, it definitely will be over at Hybrid Ministry xyz. \n\nNick Clason (02:01):\nAnd for this episode, it's slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you've been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what's helpful, what's beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you've even ruined your church's TikTok account. By the way, your church probably should be on TikTok. And so if you're not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church's TikTok account. \n\nNick Clason (02:56):\nBut without any further ado, let's dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that's upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you're not a basketball person, lemme try to paint the picture for Tibs. He's sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago. \n\nNick Clason (03:50):\nI'm a I'm, I'm personally have an affinity for him because he's from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn't play rookies. Like he just doesn't. And so what's funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who's like the ghost of himself cuz he's had like multiple knee surgeries. \n\nNick Clason (04:40):\nUh, and Taj Gibson, who's like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there's only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn't tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn't recovering fast enough because he needed more time to help heal his body. \n\nNick Clason (05:29):\nIn fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It's called load management. And so if there's like a back to back game where like they play one night and they also play the next night, he won't play the next night, um, just to preserve and take care of his body to make sure that one, he's fresh for himself, but two, that he's fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys' mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played. \n\nNick Clason (06:14):\nAnd I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it's 2023 now and the game has changed and it's a much more fluid offensive game. I mean, if you're, again, if you're a basketball person, hang with me if you're not. Cuz we're gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don't even run with a traditional center like Draymond Green, who's only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot. \n\nNick Clason (07:00):\nYou got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can't shoot, but he's short and he's helping facilitate and kicking the ball all to all these places and it's much more fluid. And what's interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you're sitting here listening and you're a church leader, you're a pastor or you're a business owner, you're thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here's the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see? \n\nNick Clason (07:47):\nWhat, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It's not because they don't want to. It's not actually, it probably is because they don't want to, right? But it's not cuz they don't wanna work, they just don't wanna work there. They don't wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who's out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they're not learning that in a traditional workplace. They're out there hacking it for themselves. And so here's the thing, if you are a church leader specifically, or a business owner, you have this generation who's out here kind of paving their own way, hacking it for themselves. \n\nNick Clason (08:48):\nIf you want that generation a part of your organization, you can't be like the nba, uh, or you can't be like Tom Tito of the nba where you just keep doing it your own way because that's the way you've always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it's not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z. \n\nNick Clason (09:42):\nThey're considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you're still trying to figure out how to reach millennials, I'm a millennial. I'm mid thirties. Like they're already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let's power through those different six things and take a look at what we can learn from them. \n\nNick Clason (10:34):\nAll right? So this is article, it's from Handshake blog. I'll throw the link in the show notes. I thought it was interesting. I'm gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we're not a workplace like employment podcast, we're a ministry podcast. So I, I would say if you're a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way. \n\nNick Clason (11:18):\nSo number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let's look back to our NBA analogy. Kawhi Leonard doesn't wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn't even play in the playoffs anymore. If you're not a basketball person, you don't get that reference, but that's another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They've looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don't wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work. \n\nNick Clason (12:09):\nLike that is the major hook out there because that's what people want. Is it realistic? I don't know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they're looking for something that will help serve them to live a more full life. Not because they're lazy, not because they don't wanna work, but because they realize that it's not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you're employing them at a church, they wanna look around and see if there's ways to move up. \n\nNick Clason (12:56):\nWhat do most churches do? Most churches don't have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I'll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We'll have to hire, um, an executive pastor. We'll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church. \n\nNick Clason (13:43):\nHow, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there's a stat out there. I don't know where it's from so I can't credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor's age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that's a youth pastor's job. Not really. A youth pastor's job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases. \n\nNick Clason (14:37):\nAnd that's, you know, 11 to 18 year olds, not 25 year olds. Well, we'll make him be in charge of college ministry too. A that's a gigantic job. I'll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what's going on in college ministry? \n\nNick Clason (15:27):\nThey get the bottom of the barrel, the lowest rung they don't often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it's like a very, very part-time person who's basically a glorified small group leader. Is that why young people are leaving the church in droves because they're getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they're the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they're the future of your church. So if you don't find a way to invest in them, they're not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church. \n\nNick Clason (16:18):\nSo how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they're looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we've been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that's where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they're looking for community culture and collaboration, even in remote settings. \n\nNick Clason (17:15):\nStrong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you're set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They're looking for diversity, equity, inclusion, and belonging. That's really valuable to Generation Z. So again, I'll say, look at your board. \n\nNick Clason (18:20):\nGo to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they're going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn't say it or I mean, he, he was honest with us. \n\nNick Clason (19:09):\nBut, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don't mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don't even know that that trickled up to upper level leadership. Like I don't know if that, that that phrase ever got there, but the reality of it is like, that's what he was looking for and he didn't see it and he didn't see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that's just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values. \n\nNick Clason (20:01):\n51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they're looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they're gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let's dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you're like, that's not what a Christian's goal should be, I agree with you. Uh, I agree that a Christian's goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them? \n\nNick Clason (20:55):\nListen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I'm not, I'm not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they're people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media. \n\nNick Clason (22:01):\nI like to be alone sometimes because it's peaceful and it's zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they're usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we're looking to reach and have be a part of our church? \n\nNick Clason (23:13):\nUh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what's most important. So in a recent Barna study, um, these five categories we're given to, to Gen Z and to teenagers about what's important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I'm gonna read to you the, the statistics of each of those from those three categories. \n\nNick Clason (24:19):\nSo in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one's belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest? \n\nNick Clason (25:14):\nThe final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice. \n\nNick Clason (26:17):\nAnd by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever's listening to this, the generation that's not a part of your church is mostly looking for you to address areas of injustice. I know that it's a difficult area to wade into. I know that it's polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they'll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what's important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness. \n\nNick Clason (27:26):\nLike these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we're not careful, we're gonna become like Tom Tido, head coach of the New York Knicks, who's outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don't want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I'm just gonna be honest, your church can get away with keeping on doing things the way that they've always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done. \n\nNick Clason (28:21):\nAnd that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they're 25 30 and they've, they haven't been in your church for the last 10 years because you haven't done anything to help reach them and they're off experiencing faith in some other community in some other way. See, here's the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it's because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don't give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation. \n\nNick Clason (29:14):\nWe, and you and I, we may not have all the answers and that's okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that's going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I'll have some of those, those graphs and the stats that I've mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid.","content_html":"\u003cp\u003eWhat the NBA can teach us about Generation Alpha and the Future for Churches.\u003cbr\u003e\nCoach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of \u0026quot;Player Coaches\u0026quot; change how we view interacting with Generation Alpha moving forward?\u003c/p\u003e\n\n\u003cp\u003eWatch the Video on our YouTube Channel:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eHang out on TikTok:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eShowNotes \u0026amp; Transcripts:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/053\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/053\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eInstagram:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nNBA Article:\u003cbr\u003e\n\u003ca href=\"https://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/\" rel=\"nofollow\"\u003ehttps://sportsnaut.com/tom-thibodeau-coach-players-least-like-to-play-for/amp/\u003c/a\u003e\u003cbr\u003e\n6 Things We can Learn:\u003cbr\u003e\n\u003ca href=\"https://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/\" rel=\"nofollow\"\u003ehttps://joinhandshake.com/blog/employers/6-things-gen-z-wants-from-their-job/\u003c/a\u003e\u003cbr\u003e\nGen Z Coping Mechanisms:\u003cbr\u003e\n\u003ca href=\"https://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing\" rel=\"nofollow\"\u003ehttps://drive.google.com/file/d/1ra73jZJKw-dxIXxkZZfY-9RF5V0TH4RF/view?usp=sharing\u003c/a\u003e\u003cbr\u003e\nHonesty as a Faith Value:\u003cbr\u003e\n\u003ca href=\"https://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing\" rel=\"nofollow\"\u003ehttps://drive.google.com/file/d/1WaZbfMyIZUCUPYIx4joBkMvC2-hoJ-Ez/view?usp=sharing\u003c/a\u003e\u003cbr\u003e\nJustice Motivated Generation:\u003cbr\u003e\n\u003ca href=\"https://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing\" rel=\"nofollow\"\u003ehttps://drive.google.com/file/d/1wYwsRP3-p5_gExKS0g3L6UDOFhL4H149/view?usp=sharing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-03:07 Intro\u003cbr\u003e\n03:07-10:33 Nobody Wants to Play for Tom Thibodeau, why?\u003cbr\u003e\n10:33-20:26 6 Things we can learn from the Next Generation\u003cbr\u003e\n20:26-28:25 3 Learnings for us as the Church\u003cbr\u003e\n28:25- Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWell, hey everybody. Welcome back to another episode of the Hybrid Ministry podcast. My name is Nick Clason, sipping coffee with you on this beautiful Monday morning. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:17):\u003cbr\u003e\nAnd if you\u0026#39;re just listening to this, you\u0026#39;re missing out cuz you didn\u0026#39;t get to see me drink out of my beautiful Ohio mug, which I would, uh, widely consider to be my home state. Anyway, in this episode, I am excited to, uh, talk to you about a, a really weird kind of topic a little bit, uh, but I\u0026#39;m gonna talk to you about my learnings from NBA head coaches and the shift that is happening with the next generation. And so what I mean by that is we are going to dive in a little bit. There was a recent study that came out, um, from the Athletic, uh, I\u0026#39;m a big basketball fan, you guys probably know that about me. Um, there\u0026#39;s a big study that came out about the worst coach, the, the coach that the players would least want to play for. And that was fascinating to me because what that signified was that is that coach was a very old school coach. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:09):\u003cbr\u003e\nWhat that signified to me was that this means that there is a shifting in the way that people are, are having things be done, and there\u0026#39;s a shifting in the way that people want things, frankly, to be done. And so because of that, uh, I wanted to inspect that just a little bit. It\u0026#39;s like, what is going on there? So that\u0026#39;s what we\u0026#39;re gonna be diving into and talking about. But before we do, I just wanna remind you that you can follow me over on YouTube. We have a full YouTube channel with I post daily shorts as well as a weekly podcast, full length video. Um, it\u0026#39;s complete with overlays and statistics. And more and more we\u0026#39;re diving into statistics and things like that. And so if you hear something of, what was that again, it will more than likely be over on YouTube. Uh, and on that section of the video also, it could, um, if it\u0026#39;s not there, it definitely will be over at Hybrid Ministry xyz. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:01):\u003cbr\u003e\nAnd for this episode, it\u0026#39;s slash 0 5 0 because we are on episode. Can you believe it? Episode 50. Crazy. I know. Um, also wanna remind you that if you would be so kind, we would love a rating, um, or a review, just sign into your Apple Podcast app. If you\u0026#39;ve been listening for any length of time, it would mean the world to us to have a little review, to hear from the people, uh, about what\u0026#39;s helpful, what\u0026#39;s beneficial, um, and what you like about this show. Um, and as a token of our appreciation, we will give you our 100% completely free ebook on how to know if you\u0026#39;ve even ruined your church\u0026#39;s TikTok account. By the way, your church probably should be on TikTok. And so if you\u0026#39;re not yet, head to the link in the show notes and grab your 100% completely free ebook unknowing if you have ruined your church\u0026#39;s TikTok account. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:56):\u003cbr\u003e\nBut without any further ado, let\u0026#39;s dive into what I have learned from NBA head coaches about the upcoming shifting and new generation that\u0026#39;s upon us. So what have we learned from the NBA and their head coaches? Like I said, big basketball fan basketball nut over here. And so there was a recent survey done. It was a player survey. They surveyed, um, as many players as they could, I think something like 500 players. Um, and they asked was the coach that you would mo least like to play for and the overwhelming winner. And in that response was, um, Tom Tebeau of the New York Knicks. And so if you\u0026#39;re not a basketball person, lemme try to paint the picture for Tibs. He\u0026#39;s sort of this rough and tumble like old school kind of player. Um, uh, a good example of this, like a reason why is there is a guy drafted a couple years ago. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:50):\u003cbr\u003e\nI\u0026#39;m a I\u0026#39;m, I\u0026#39;m personally have an affinity for him because he\u0026#39;s from the University of Dayton, which again, I would, I would widely consider Dayton, Ohio, Cincinnati, Ohio, that sort of like southwest Ohio region, my hometown. I lived there for, uh, more than half of my life, my wife born and raised there. And so that also helped kind of tie my roots back to there. Anyway, Obi Toppin was a player who played for the University of Dayton. He was drafted to the New York Knicks and Tom Tido or, uh, nicknamed Tibs doesn\u0026#39;t play rookies. Like he just doesn\u0026#39;t. And so what\u0026#39;s funny is Tido had really big and good success, uh, over in Chicago. Uh, you might remember Derek Rose, he was an mvp. Uh, rose played for tdo. Well, a couple years back when they drafted Obie Toin, he had Rose who\u0026#39;s like the ghost of himself cuz he\u0026#39;s had like multiple knee surgeries. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:40):\u003cbr\u003e\nUh, and Taj Gibson, who\u0026#39;s like just this older mid thirties player and those guys are getting all of the playing time. Tdo often plays his players, uh, upwards of 40 something minutes and there\u0026#39;s only 48 minutes available in a basketball game. And so he really just like locks in on his, the players that he likes and drives them hard into the ground and they just play a lot. Now you might be thinking like if you want playing time, isn\u0026#39;t tid the guy? And yeah, that may be the case, but in recent years, N B A players have taken on more of a, uh, slower approach and a little bit more of like a self-care type approach. Kawhi Leonard has made this famous, he, uh, was traded away from the Spurs because he, he wasn\u0026#39;t recovering fast enough because he needed more time to help heal his body. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:29):\u003cbr\u003e\nIn fact, Kawhi Leonard, uh, does these things where he, uh, and it is made famous by him, but now a lot of players do it. It\u0026#39;s called load management. And so if there\u0026#39;s like a back to back game where like they play one night and they also play the next night, he won\u0026#39;t play the next night, um, just to preserve and take care of his body to make sure that one, he\u0026#39;s fresh for himself, but two, that he\u0026#39;s fresh for the playoffs. See, with Tom Tipo, almost all that stuff is out the door. And in the, in the nineties the nba, there was sort of this mentality, this like bad boys\u0026#39; mentality. Like you, you gotta like get in there, be rough and tumble. Uh, they, they refereed the game very differently. You could be a lot more aggressive and dramatic with your contact and the way that you played. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:14):\u003cbr\u003e\nAnd I just, I say all that to say is that Tom Thibodaux will be a great coach, I think in that era, the Bad Boys era of 1990s basketball with the Detroit Piston and Joe Dumars and Isaiah Thomas and Bill Lamb beer and Dennis Rodman of the Chicago Bulls. But it\u0026#39;s 2023 now and the game has changed and it\u0026#39;s a much more fluid offensive game. I mean, if you\u0026#39;re, again, if you\u0026#39;re a basketball person, hang with me if you\u0026#39;re not. Cuz we\u0026#39;re gonna get to some of the implications of this cuz this is the only like real basketball section right here. But like the, the New Age Warriors, they have completely changed the game. And they don\u0026#39;t even run with a traditional center like Draymond Green, who\u0026#39;s only like six foot eight, six foot nine. Draymond Green is running their, uh, center position, their tallest player on the floor, and they have five guys out who can all shoot. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:00):\u003cbr\u003e\nYou got like Clay Thompson and Steph Curry and Andrew Wiggins and Jordan Poole and all these guys with Draymond in the middle, the only guy who really can\u0026#39;t shoot, but he\u0026#39;s short and he\u0026#39;s helping facilitate and kicking the ball all to all these places and it\u0026#39;s much more fluid. And what\u0026#39;s interesting is that you got their coach, Steve Kerr, who came in and completely reinvented and, and brought the game to the way that the players wanted it to be. Now if you\u0026#39;re sitting here listening and you\u0026#39;re a church leader, you\u0026#39;re a pastor or you\u0026#39;re a business owner, you\u0026#39;re thinking, well that generation, like they need this next generation. They need to chill out. They need to stop being so, uh, soft and needing things their way. And here\u0026#39;s the the thing I would just say to you like, yes, maybe that is true if they come to work for you and your business, but what do we see? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:47):\u003cbr\u003e\nWhat, like look around post covid, look at every like donut shop, every drive through every burger place. Like people are not coming back to work. Why? It\u0026#39;s not because they don\u0026#39;t want to. It\u0026#39;s not actually, it probably is because they don\u0026#39;t want to, right? But it\u0026#39;s not cuz they don\u0026#39;t wanna work, they just don\u0026#39;t wanna work there. They don\u0026#39;t wanna work for you. They want to work for themselves and make money. I recently heard a podcast of this, a 19 year old kid who\u0026#39;s out on TikTok making millions and billions of dollars and thousands and thousands of followers, and he will probably never go flip a burger over at Burger King. And so while we can be like those kids, they need to learn this, this, and this, they\u0026#39;re not learning that in a traditional workplace. They\u0026#39;re out there hacking it for themselves. And so here\u0026#39;s the thing, if you are a church leader specifically, or a business owner, you have this generation who\u0026#39;s out here kind of paving their own way, hacking it for themselves. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:48):\u003cbr\u003e\nIf you want that generation a part of your organization, you can\u0026#39;t be like the nba, uh, or you can\u0026#39;t be like Tom Tito of the nba where you just keep doing it your own way because that\u0026#39;s the way you\u0026#39;ve always done it, right? In fact, you need to shift your thinking to start figuring out how you can accommodate that generation. Not because the church is about serving and self, self-serving and and selfishness and all, not, it\u0026#39;s not about those things, I get it. But if you are a follower of Jesus, you have a mandate to reach every generation with the message and the gospel of Jesus Christ. And that includes generation Z. And by the way, soon to be generation alpha, who is already starting to graduate into our youth ministry next Sunday, we promote our fifth graders into our sixth grade and fifth grade is not considered Generation Z. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:42):\u003cbr\u003e\nThey\u0026#39;re considered generation alpha. So what that means is our, our current youth ministry and current college and young adult ministry that is Gen Z. So pastor, if you\u0026#39;re still trying to figure out how to reach millennials, I\u0026#39;m a millennial. I\u0026#39;m mid thirties. Like they\u0026#39;re already the majority of our workforce. They are our current parents of younger kids. You need to start figuring out if you wanna reach younger generations. It has shifted. And Gen Z has a very different mindset than a millennial. It can be similar in some ways, but it is different. And so what can we learn? What has the NBA shown us? So I, I came across an article about six things that Generation Z is looking for in their next workplace. So let\u0026#39;s power through those different six things and take a look at what we can learn from them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:34):\u003cbr\u003e\nAll right? So this is article, it\u0026#39;s from Handshake blog. I\u0026#39;ll throw the link in the show notes. I thought it was interesting. I\u0026#39;m gonna give them the credit for all of this cuz they did all the work on it. But I just wanted to provide a little bit of commentary cuz we\u0026#39;re not a workplace like employment podcast, we\u0026#39;re a ministry podcast. So I, I would say if you\u0026#39;re a pastor or church leader listening to this, there are two ways to kind of think about this way. Number one is think about this from the generations of people that are a part of your ministry. But way number two is think about this from the people that you employ at your church. If you want to grow younger and have younger people, younger congregation and younger staff specifically, and particularly younger staff, I want to encourage you to think about it this way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:18):\u003cbr\u003e\nSo number one, generations Z is looking for compensation that affords work life balance. 70% of Gen Z survey respondents say that pay and or compensation is the most important factor again, right? Let\u0026#39;s look back to our NBA analogy. Kawhi Leonard doesn\u0026#39;t wanna play all 82 regular season games. He wants to play in the playoffs. No, granted, he doesn\u0026#39;t even play in the playoffs anymore. If you\u0026#39;re not a basketball person, you don\u0026#39;t get that reference, but that\u0026#39;s another conversation for another day. But the reality is Gen Z is looking for a better work-life balance. They\u0026#39;ve looked at their older millennials, gen X parents, grandparents, whoever working in the workforce, and they don\u0026#39;t wanna work that 40 hour a week grind. If you spend any amount of time on social media or TikTok, you see people saying like, make six figures in like five hours a day of work. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:09):\u003cbr\u003e\nLike that is the major hook out there because that\u0026#39;s what people want. Is it realistic? I don\u0026#39;t know. I think a lot of those things probably require a lot of work and at least a lot of like hustle on the front end. But the reality is they\u0026#39;re looking for something that will help serve them to live a more full life. Not because they\u0026#39;re lazy, not because they don\u0026#39;t wanna work, but because they realize that it\u0026#39;s not all about work. The other thing, the second thing is that they want clarity into career paths and internal mobility options. 71% of respondents expect to be promoted between six months to a year and a half. 64% attend career events to ensure that there are growth and development opportunities. What does this mean for a church? Well first of all, if you\u0026#39;re employing them at a church, they wanna look around and see if there\u0026#39;s ways to move up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:56):\u003cbr\u003e\nWhat do most churches do? Most churches don\u0026#39;t have ways to move up. In fact, one of the times I left one of my jobs is I was, me and the senior pastor, we were the only two full-time pastors on staff. And I looked around and I said, there is no way that I\u0026#39;ll ever get a chance to move up here. Like it. We have to hire like an adult discipleship pastor. We\u0026#39;ll have to hire, um, an executive pastor. We\u0026#39;ll have to hire, um, a college ministry, uh, pastor or associate. Like, I will not get a chance to move up until we make several other hires. And, and at the trajectory at that point, I had been working there for five years. I was like, that is not going to happen anytime soon. And the same, I would say is gonna be true of generation Z in working for your church, but also attending your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:43):\u003cbr\u003e\nHow, where can they insert themselves into leadership? If leadership is only reserved for old people, old, like of a certain ethnicity, people maybe like look around at your leadership board. What is the youngest elder that you have? The, there\u0026#39;s a stat out there. I don\u0026#39;t know where it\u0026#39;s from so I can\u0026#39;t credit it, but, um, I think it might be from like some church growth type stuff. They say that a church congregation generally is within 10 years on either side of the senior pastor\u0026#39;s age. So if you have a 55 year old senior pastor, you are most well-positioned to reach 45 to 65 year olds. Think about that. Now, how are you gonna reach a 25 year old? Well, that\u0026#39;s a youth pastor\u0026#39;s job. Not really. A youth pastor\u0026#39;s job is to help serve the kids of the 45 to 65 year olds that are being brought to the church in most cases. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:37):\u003cbr\u003e\nAnd that\u0026#39;s, you know, 11 to 18 year olds, not 25 year olds. Well, we\u0026#39;ll make him be in charge of college ministry too. A that\u0026#39;s a gigantic job. I\u0026#39;ll tell you that as a youth pastor. But b uh, oftentimes I heard this analogy one time. Um, my, my, a friend of mine, he worked for GE and he said that GE used to be in the dishwasher business and they gave cheap, crappy dishwashers to, uh, apartment complexes. Like they struck a deal and they just, they, they served the majority of apartment complexes and they were GE dishwashers and they sucked. He said, and he said they always broke. And he said because of that, because most people would start out in their first apartment with a crappy GE dishwasher, they all had a bad taste of GE because all their dishwashers broke. And he said, is that what\u0026#39;s going on in college ministry? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:27):\u003cbr\u003e\nThey get the bottom of the barrel, the lowest rung they don\u0026#39;t often get, um, like their own minister or like paid full-time staff person or anything like that. And if they do get a paid person, it\u0026#39;s like a very, very part-time person who\u0026#39;s basically a glorified small group leader. Is that why young people are leaving the church in droves because they\u0026#39;re getting the lowest wrong bottom of the barrel? And why do they get that? Probably because they\u0026#39;re the least, uh, generous in contributions in giving. And so, I hate to say this, but if churches are looking like an ROI thing, like the lowest ROI from like financial gifts is coming from the young adult ministry. That being said, they\u0026#39;re the future of your church. So if you don\u0026#39;t find a way to invest in them, they\u0026#39;re not gonna be there in the years to come when the 45 to 65 to 75 to 85 year olds are no longer living in your church and, and giving in your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:18):\u003cbr\u003e\nSo how are you gonna reach and help pro promote and provide inroads for that generation to promote up into leadership? The third thing is they\u0026#39;re looking for a modernized approach to benefits with an emphasis on flexibility and mental health. This goes with what we\u0026#39;ve been talking about a little bit before. 73% of survey respondents said that benefits is the number one reason why they would stick with an employer. Healthcare is the most important benefit of that. Um, according to 76% of the respondents and 73% said that they are looking for a flexible schedule. I would say that that flexible schedule piece, that\u0026#39;s where this hybrid idea comes from, right? Like one of the main things about this hybrid kind of ministry in-person and digital is flexibility. Can we provide flexibility in how people can grow in their faith? Number four, they\u0026#39;re looking for community culture and collaboration, even in remote settings. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:15):\u003cbr\u003e\nStrong peer relationship. 63% say, um, feeling a part of the organization and 57% are key early reasons why early talent would choose to stay with an employer. Does your, does your church offer younger generations? Community culture and collaboration? If you\u0026#39;re set up, like most churches, you offer a program, Hey, we got the young adult college ministry, it meets on Sunday morning during the second service. So that there it is, right? And does that community actually act like a community? Those are the questions I think that we as church leaders should be asking ourselves. Number five, um, committing publicly to diversity, equity, inclusion and belonging. 55% of respondents say that a commitment to D E I B um, is extremely important when evaluating an employer. They\u0026#39;re looking for diversity, equity, inclusion, and belonging. That\u0026#39;s really valuable to Generation Z. So again, I\u0026#39;ll say, look at your board. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:20):\u003cbr\u003e\nGo to your staff page. Is there diversity, diversity? Is there equity? Is there inclusion? Is their belonging shown there? If not, they\u0026#39;re going to be looking for a church staff or church leadership that embraces those values. And then finally, number six, accountability. Actually, lemme go back before I say that. Uh, I had a, uh, an intern a couple years ago at church and diversity was really important to him. And we tried really, really hard to hire this kid. He was a, he was a stud man, he was a rockstar. And, um, he his like number one or number two, knock on knock, wanting to come to our church. Uh, one, he was from la we were in Chicago. So like, that was a big one. But the number one a or maybe even more than that, but he wouldn\u0026#39;t say it or I mean, he, he was honest with us. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:09):\u003cbr\u003e\nBut, uh, the other thing he was like, just basically saying was like, there is no diversity here. Um, and he was like, and I don\u0026#39;t mean diversity with door greeters and people on the platform, I mean diversity in leadership. And I mean, it was a profound statement and one that honestly, I don\u0026#39;t even know that that trickled up to upper level leadership. Like I don\u0026#39;t know if that, that that phrase ever got there, but the reality of it is like, that\u0026#39;s what he was looking for and he didn\u0026#39;t see it and he didn\u0026#39;t see a path forward to it. And we lost out on an amazing, talented, you know, kid. So that\u0026#39;s just another example. All right, number six, accountability on the environment, sustainability and social responsibility. 70% of generations, these survey respondents, they attend career events to ensure the role and responsibilities aligned with their interests and values. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:01):\u003cbr\u003e\n51% attend to ensure that the company aligns with their interests and values. So these are the things that matter to them and these are the things that they\u0026#39;re looking for, yes, in workplaces. So if they wanna work at your church, but also in organizations that they\u0026#39;re gonna choose to attach themselves to. So with that being said, I have three kind of takeaways, three learnings I think that are important for us as a church to understand and to explore. Let\u0026#39;s dive in. Learning. Number one, 51% of generations, these say that their ultimate goal in life is happiness. Now, before you\u0026#39;re like, that\u0026#39;s not what a Christian\u0026#39;s goal should be, I agree with you. Uh, I agree that a Christian\u0026#39;s goal should be love and joy and peace, patience, and the fruits of the spirit. But if our target audience is saying that over half of them are looking for happiness, how are we going to help facilitate some of that for them? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:55):\u003cbr\u003e\nListen to some of these things too. A lot of this is, uh, from survey from Barna, um, of people, generation Z and some of their coping mechanisms. Okay? So just think about this in light of your church, and I\u0026#39;m not, I\u0026#39;m not giving commentary or creating like a, a roadmap or a like thing that you should do as a result of this. This is more just interesting coping mechanisms, the way that Generation Z is choosing to spend their time. So, um, the most common coping mechanisms are connected with non-family members at 45% connected with family 20%, and with music at 18%. So here are some of their quotes, TikTok, they\u0026#39;re people feeling the same way as me, the ma, and that makes me feel less lonely. Um, another one, I will disappear into a world of my own, whether one I make myself or one that has already been created already, like books, shows or games doing one of my hobbies such as writing or violin, a good beat and a song I find solace in social media. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:01):\u003cbr\u003e\nI like to be alone sometimes because it\u0026#39;s peaceful and it\u0026#39;s zen to me. I like to have conversations with the important people in my life by opening up to them, I receive positive affirmation, validation that I am not alone. I like to do comforting activities, reading fantasy books. I like to imagine myself as the main character because they\u0026#39;re usually the ones with the perfect life. Sitting down to a single player game with a good story, looking in the mirror and saying, affirmations, getting on my bike and going for a ride. I like to send memes to my friends and then we will discuss them sleeping until the loneliness goes away. I watch videos of concerts on my phones playing with my many pets. They are my world. Those are some of the most common coping mechanisms out of generation Z. And I just wonder if we read those as older church leaders and think those sound ridiculous, maybe. But how are we showing up in some of these ways for our younger attenders that we\u0026#39;re looking to reach and have be a part of our church? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:13):\u003cbr\u003e\nUh, idea number two that I think we as church should be, uh, at least aware of is honesty is one of the most important things as it pertains to generation Z, especially teenagers, but generation Z as a whole. I mean, we saw that right in that handshake art they want not only good pay, but they want transparency in pay. Like that is what\u0026#39;s most important. So in a recent Barna study, um, these five categories we\u0026#39;re given to, to Gen Z and to teenagers about what\u0026#39;s important, what what, um, traits are important as it pertains to belief. And those were being correct, being knowledgeable, being open to new ideas, being curious, and being honest. The number one far and away, um, area that was most important was being honest. So we have, uh, broken down different categories, all of Gen Z teenagers and young adults. So I\u0026#39;m gonna read to you the, the statistics of each of those from those three categories. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:19):\u003cbr\u003e\nSo in being correct, only 8% of all of Gen Z cared about it. 6% of teens cared about it, and 9% of young adults cared about it being knowledgeable. 21% of the entire scope of Gen Z cared about it. 16% of teens cared about it, and 24% of young adults cared about it being open to new ideas. 28% of Gen Z cared about it. 29% of teenagers cared about it, and 28% of young adults cared about it being curious. 11% of Gen Z cared about it. 7% of teenagers cared about it, and 13% of young adults cared about it. But being honest, 32% of Gen Z cared about it. 41% of teenagers cared about it, and 25% of young adults cared about being honest. Honesty with one\u0026#39;s belief is of utmost importance to Gen Z and specifically and especially to teenagers. So how can we create an environment in our organizations, in our churches that are more open and more honest? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:14):\u003cbr\u003e\nThe final area that I think that matters for churches is that churches, uh, or, um, gen Z young adults, they care about justice, they care about equality, they care about diversity. So some of the top ways that churches can address injustice, this is what, um, justice motivated, justice oriented and justice neutral generation Z um, categorizes said, all right, so they said that, uh, encouraging people to address injustice, 31% of justice motivated 28% of justice oriented and 18% of justice neutral said that the number one way that people could, um, address this was to simply walk into it, right? Go towards the injustice, the top ways that the church can do it. Other, other, like options that were given to them in the survey were by advocating for meaningful change, by welcoming people into a local church, by creating relationships with people who are experiencing injustice. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:17):\u003cbr\u003e\nAnd by teaching that the Bible encourages special kindness to people who are experiencing injustice. So again, of those last four, the one that was most highly selected was simply by addressing it. So church leaders, church social media people, youth pastors, whoever\u0026#39;s listening to this, the generation that\u0026#39;s not a part of your church is mostly looking for you to address areas of injustice. I know that it\u0026#39;s a difficult area to wade into. I know that it\u0026#39;s polarizing. I know that it can get political and you can tick off some of the 65 year old members who sit all day and watch, um, news media and they\u0026#39;ll tell you that this is an agenda from the left or an agenda from the right. But the reality is this is what\u0026#39;s important to our younger congregate congregants and congregation members. So what are we gonna do? How are we gonna reach them and honesty and openness and justice motivation and helping them experience, um, what they would view as happiness. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:26):\u003cbr\u003e\nLike these are the things that they are looking for. How can we as a church lean into this and help create the types of environments that these types of people go to? Because if we\u0026#39;re not careful, we\u0026#39;re gonna become like Tom Tido, head coach of the New York Knicks, who\u0026#39;s outta touch, who no one wants to play for, and no one wants to go be a part of the team. Like literally the majority of the NBA players don\u0026#39;t want to go play for him. Is that the way that younger generations, young adults and Gen Z is looking at your church and your church right now? I\u0026#39;m just gonna be honest, your church can get away with keeping on doing things the way that they\u0026#39;ve always been done because the majority of the people that you off or a pastor, uh, senior pastor are gonna surround themselves with are going to be the people that say it and do it, and are okay with the way that things have always been done. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:21):\u003cbr\u003e\nAnd that may work for you for the next five or 10 years. But what about in 10, 15, 20 years when Generation Z is no longer 1920, but they\u0026#39;re 25 30 and they\u0026#39;ve, they haven\u0026#39;t been in your church for the last 10 years because you haven\u0026#39;t done anything to help reach them and they\u0026#39;re off experiencing faith in some other community in some other way. See, here\u0026#39;s the reality. Gen Z is not out on Jesus. They are out on institutionalized faith and religion. And I think it\u0026#39;s because of some of these reasons. I hope you found this episode helpful. I know in a a few ways it stepped on my toes. I just wanna encourage you, don\u0026#39;t give up, keep leaning in the, the, the next generation needs you. And if you are the only person in your church advocating for hybrid, remember that is the value of the next generation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:14):\u003cbr\u003e\nWe, and you and I, we may not have all the answers and that\u0026#39;s okay. But what we are doing is we are trying our best to figure out the best way to create flexibility, honesty, co coping mechanisms, justice-oriented content that\u0026#39;s going to help make our church one that a younger person is at least aware of and at least excited about being a part of. Thanks so much for hanging in there. Love to have you part of this journey. Make sure you head to the, uh, uh, show notes for, uh, full transcripts of this, uh, show notes, links, resources, all that type of stuff. I\u0026#39;ll have some of those, those graphs and the stats that I\u0026#39;ve mentioned. All of that is available in the show notes. Go ahead there, leave a rating or a review. We would love to talk with you, love to see you over on YouTube or on my TikTok. But until next time, and as always, stay hybrid.\u003c/p\u003e","summary":"What the NBA can teach us about Generation Alpha and the Future for Churches.\r\nCoach Tibbs, from the New York Knicks is widely considered the least favorable coach to play for, amongst NBA Players. Why is that? And what can we learn from his style? And how do the idea of \"Player Coaches\" change how we view interacting with Generation Alpha moving forward?","date_published":"2023-07-06T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4f1bed68-907d-40d3-a83c-ba8e40b7e833.mp3","mime_type":"audio/mpeg","size_in_bytes":43620330,"duration_in_seconds":1817}]},{"id":"9c364e59-b619-4bd1-b2cb-70671ac9660d","title":"Episode 051: 3 Church Communications Questions","url":"https://www.hybridministry.xyz/051","content_text":"3 Church Communications Questions\nIn this episode Nick Answers the following questions\n•Should I focus on my church website or social first?\n•There are too many announcements in my church, what do I do?\n•What are Digital Media Ideas for Churches in 2023?\n•And just for fun, what are my top 5 cell phone apps?\n\nYou can get full episode transcripts at:\nhttp://www.hybridministry.xyz/051\n\nYou can watch the show at:\nhttp://www.youtube.com/@clasonnick\n\nTikTok:\nhttp://www.tiktok.com/@clasonnick\n\nInstagram:\nhttp://www.instagram.com/hybridministry\n\nSHOWNOTES\nhttp://www.nucleus.church\n\nTIMECODES\n00:00-02:45 Intro\n02:45-07:36 Should My Church Focus on Social Media or Website?\n07:36-17:06 There are too many announcements to make, what do I do?\n17:06-21:56 What are Digital Media Ideas for Churches in 2023?\n21:56-25:03 What are my Top 5 Cell Phone Apps as a Content Creator\n25:03-26:02 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWell, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, we are going to be answering three pressing and one maybe not so pressing church communication related questions. Before we do, excited to have you with us. I am here drinking my coffee Joffreys if you know, you know, in my new Avengers mug, cuz we just got back from Disney World. It was amazing. Uh, I took a week off from recording and editing and all the things, but you missed nothing cuz we did some peer recording. So you are all set to go. Anyway, pumped about that. If you, uh, want to see any of the recaps of that stuff, it is on my YouTube channel, my TikTok, or if you just wanna see me hold my new Avengers mug that is currently streaming on YouTube right now as well. If you're just listening to this, you can go to the link in our show notes and hit the YouTube button, hit the subscribe, hit the bell, hit the, like, all those things are good for the algorithm. \n\nNick Clason (01:03):\nHelp us get found. If you're just watching on YouTube and you're like, wait, this is a podcast. Yes it is, it's a podcast. Come hang out with us. Link in the show notes for that in every single episode we provide for you and 100% completely free transcript. Just head to the website and check it out. And, uh, in addition to that, we have a completely free ebook. It is basically your step-by-step guide on how to create a TikTok, post it, save it, and then post it to other social platforms so that you can be up on what's going on social media right now, vertical video is king and it is giving the church a leg up for one of the very first times in social media history. So we don't want you to be missing out on that. Finally, hey, if you are here, a rating, a review would be incredible. \n\nNick Clason (01:51):\nIt really helps us get indexed and found and helps get this word out to other people. So if you feel so inclined to leave a rating or a review, we would just absolutely love that. Without any further ado, let's dive into these three pressing and one not so pressing church communication questions. They are going to be question number one, what should I focus on first? Social or my website? Question number two, there are altogether too many events happening at my church to effectively announce anything. What do I do? I have some advice on that. And what is the best digital media for churches in 2023? What should I be doing? And they're maybe not as popular out there. Like, what are some ideas? And finally, what are my top five used apps on my phone? So there you go. That's what we're diving into. Let's go. \n\nNick Clason (02:46):\nOkay, question number one, what should I focus on? Should it be social or should it be my website? And this one's, honestly, my personal estimation, pretty easy. I think the answer should be your website. Here's a couple reasons why. It is your home base. If you create your website, you own it. You are the, you are the primary real estate manager of it. If you're on social media and you're growing a following over there, you should do that as well. But if you had to pick between one or the other, social media is a little bit finicky because it changes its rules. I e the algorithm you've been there before where someone's gotten big on, on some sort of platform, whether it be Facebook or Instagram or TikTok. And then one of those platforms shifts underneath them, the algorithm, and they're no longer getting found. \n\nNick Clason (03:38):\nTheir videos are not getting as many plays, they're not getting as many likes, and that's because they are not the owner of their content. They're on borrowed or rented space on social media. Meanwhile, on your website, you can make it everything that you need or want it to be. And I honestly recommend, and I, this is not an original idea with me at all. I stole this one 1000% from the guys up at Pro Church Tools Nucleus Church, but make it your centralized hub. The reason for that is because like on social media, for example, you might post, uh, a fleeting thought or an idea or a devotional or, uh, engage in ministry in the dms in some sort of way with people. However, if, if you are using social media as your primary vehicle for announcements, if it is a glorified billboard, then people are going to be like, wait, I saw that post a couple of weeks ago, let me scroll back and try and find it. \n\nNick Clason (04:37):\nThat's a pain in the butt, man. But if you put it on your website and if they know, if people know that it's on your website, then what you can do is you, when they ask you a question, you can be like, Hey, yeah, the answer is whatever. But also it's on the website. Anytime you need that and you do that a few times to any individual person and they learn, you kind of start to feel like a jerk, like early on with it. Like we're in that phase right now. We just got a website that we are dumping everything too. I told you a couple episodes ago, it's not exactly what I hoped it would be. I want to go with like a nucleus site. Uh, but we have to go, you know, with our church communications people. Uh, I, I work in our youth mystery department and so like I have to make sure that what I'm doing jives with the rest of the church, which I totally get and I'm am in support of that. \n\nNick Clason (05:28):\nUm, however, because of that, the website has certain things on it that we just, we are not able to kind of work around ourselves yet. And so, uh, anyway, all that to be said, it's still a full service location. And so if a parent or someone's like, Hey, you send an email a couple weeks back, where was that information about? Or what you can just say, yeah, yeah, you know, camp deadline is May 31st, but also did you know that it's on the website at film url? And you say that, you just start saying that a bunch, right? And it becomes like a part of your, like vernacular a part of your answer. And that's why I think that you should go website first because website is your own real estate. It's the equivalent of owning or renting an Airbnb from somebody for vacation, which can be fun, it can be exciting, it can be sexy. \n\nNick Clason (06:23):\nAnd you have like all your stuff. Like that's kinda like social media, right? It's kind of fun, it's kind of exciting and it might even feel a little more sexy than building out a full website. But at the end of the day, you don't own it. It's owned by Mark Zuckerberg or someone in China who, whoever's owning TikTok or the YouTube gods that be that pick the algorithm. But if you own your house, it's not as fun. You know, when the HVAC system goes out that it's on you to fix. You can't just call the owner or call the landlord. Like that's your responsibility because it's your house and you own it, however, it's yours and you build equity in it and you get to ride the housing market and it's all the unseen, not as fun, not as glamorous, not as shiny things, but it is still better. \n\nNick Clason (07:09):\nThat's how we, we all know, like when you own a house, it's better. However, it's more of a pain in the butt and it's not as shiny, it's not as glamorous, but it's better. So that's what I would recommend. I would recommend if you have to pick between the two social or website, definitely lean website. Make sure that you own your real estate, your videos, your uh, announcements, your, uh, people are aware of where to go and what to do when they get there. Okay? There are too many ministries and too many events vying for attention and wanting to be announced. What do I do? Well, I would create some sort of rubric, some sort of, uh, church communications, uh, ranking system. And you have to make a determination and certain things get certain priority, right? Like the Easter service, which affects the entire church body is going to get all the publicity and all the stage time. \n\nNick Clason (08:10):\nMeanwhile, the woman's bunko night, while still important and still matters and no hard feelings to Phyllis who's planning it, uh, is not going to maybe get the same amount of announcement or same amount of run, but you know how it goes, right? You don't announce it. And now Phyllis is angry because you didn't announce her thing from the stage, but you got Pastor John over here who needs the Easter announcement to go out as well. And so you're trying to make Phyllis and Pastor John both happy, but you work for Pastor John and Phyllis is just this like, uh, volunteer sweet old lady who's volunteering for the women's ministry, but you work for Pastor John, right? And so that's kind of, that's what maybe the mental gymnastics are that you're going through when you're determining what to announce and how to announce it. Now here's the thing. \n\nNick Clason (08:59):\nI think that churches have very much fallen in prey to announcements being a one track sort of thing. It being the announcement time on Sunday morning from the platform. And that's it. And that's just simply not true. So, uh, while you can create your, uh, rubric and you can grade like, okay, the woman's bunko night, unfortunately we don't have enough space for these announcements. Uh, and so it's gonna get bumped from the Sunday morning announcement time. However, there are other channels and other avenues in which you can lean into and which you can help create so that people are in the loop about what is going on. And so create your rubric, create your metric or your grading system about what pops through what actually gets a stage announcement so that you're not, you know, announcing 25 things, you're announcing only a handful of things or, or honestly, if I could find a way, I would make it be announcing only one thing so that people really know it. \n\nNick Clason (09:58):\nAnd then really craft that announcement to be good and well done. Um, captivating, inspirational, perhaps try and find a way to share a story. People are gonna connect to a story, especially a story about life change and then announce it. But then, yeah, you did, you left Phyllis's, uh, bunko on the cutting room floor. So what are you gonna do? So there are multiple communications avenues and I wanna just kinda like, uh, stream of consciousness, rapid fire, some of the ones that I have, uh, or that are in my brain and maybe, and so doing that, that sparks something that works for you and uh, you can use that in your setting as well. But, uh, one of them is your pre-roll, right? As people are coming into service, utilize that time with rotating or scrolling announcement slides. It's not very innovative, I know, and it might even seem outdated and antiquated, but it is, I think, worth it because you have a very captive audience, people filtering in, sitting down, looking ahead at a screen. \n\nNick Clason (10:57):\nAnd you can have announcements, you can have things popping through, obviously. Also you can utilize, uh, your social media channels on there though. What I would do is I would try and lean into what social media is made for. So for example, instead of just posting graphics on reels or TikTok or just like graphics on your Instagram or Facebook feeds, I would find a way to creatively, uh, do memes or games or, uh, silly like p o v type content. But you do those things and it, it adjacently announces your event while also being something on there that is, uh, leaning towards entertainment. Uh, also think about signage. Where is the signage and what is the available signage in your church? Could be bathroom signage, which is one of my favorites. Having a sign above urinals for men is a great place to put something because why no man wants to look side side. \n\nNick Clason (11:53):\nSo look good straight ahead. Okay? Uh, you also got banners if you have like a table setting, like we, in our student ministry, we have a table setting, um, where like people sit around round tables and there's a like clear placard that sits right in the middle. You can do tabletop type announcements or tabletop type signs. You also have your work weekly church email and then also your weekly stage announcement, right? And then I think every announcement, no matter what should get included into your one-stop centralized hub, your one stop website so that everybody knows no matter what to always go there. So even if they see Bunco in the pre-roll, but they're like, ah, shoot, I didn't catch all the details, that's okay, because they know it's on the website, right? It's the same thing. That's true of like, if you watch a movie trailer, if you watch a movie trailer online, you're like, man, I have to go see the new Marvel movie. \n\nNick Clason (12:48):\nYeah, you do. But what it didn't do was it didn't pop up an end card at the end of the trailer and say your hometown, your movie theaters and the showing times for each day for the next week. No, it puts the onus on you If you wanna see the movie, if you wanna go to Bunko night, then you will chase down that information. Historically, what's been the issue, churches haven't done a very good job of making that information readily available. They think they do by, by including it in the announcement or the graphic is like a bunko thing. And then it's just got like worlds and worlds of text, like six 30 to eight in the f building with Phyllis. And uh, if you want to go make sure you email Phyllis at flower lady 37 29 aol.com cuz apparently Phyllis is still using aol. \n\nNick Clason (13:38):\nAnd, uh, if you have questions, you can swing by the welcome desk in the front lobby. And you see what I'm saying? Like, instead, if you streamline everything and you say Bunco Night Info app, boom, your website, everything you go to your website provides itself as a bit of a backdrop. Now let me give you one of my favorite church communications hacks of all time. And that hack is, this is, this is a little bit not a pet peeve, but I I just, I think that you're missing an opportunity if you do it this way. So for example, I am an author on Download Youth ministry, and one of the things that has made very famous, made very available are five minute countdowns. They put the five minute countdown on, um, right, you know, five minutes before the service is supposed to start. And that's a very popular thing. \n\nNick Clason (14:28):\nOur churches do it. Your church probably has some sort of iteration of a five minute countdown. One of my pet peeves, or one of the things I just honestly think is a little bit of a miss is that you have a, a lot of churches, they'll have a pre-roll and then at the five minute mark, they'll switch off of the pre-roll to this five minute countdown. Um, and this actually happened yesterday where I was gonna church. I looked around five, there were, I don't know, probably like 20% of the people that were going to end up being in the service, um, or that ended up being in the service at that time. And they switched off the pre-roll, which was very information and announcement heavy to a generic, um, a good, very good like cinematic good, uh, picture and encapsulation of the church and the life of the church and like serving and events and all the things, but no information. \n\nNick Clason (15:21):\nAnd in that five minute time, it went from 20% of the service to probably like 70, 80% of the service. And all the people that walked into the room at that moment, they didn't get any of that benefit of the pre-roll. And if they got in there a minute early, if the pre-roll was still rolling, they could sit there and they could still see the last little bit of the pre-roll. They would still catch some of the things and maybe, maybe Bunco would roll in front of them and then they would know, oh, Bono's coming up. And so one of my favorite hacks is create a pre-roll and, and create a dynamic pre-roll if you have what it takes, one that's video based and all the things. And then, and instead of swapping a five minute countdown, just create a loop and then put a five minute countdown on through pro presenter or just throw a five minute overlay on a video and render out two videos, one without a five minute countdown, one with a five minute countdown. \n\nNick Clason (16:17):\nAnd so that way when they switch from the pre-roll to the five minute countdown, the sa it's the same thing. That's, that's what I do in my ministry. It's the same video. Just one has a five minute countdown timer on it, one does not. And that's one of my favorite hacks because I believe that you have a captive audience of people filtering into your auditorium. They are actually paying attention to the screen once it starts counting down, or they should be at least because they don't want to be late or they have to get from one place to the other. And so in so much as paying attention, the theory then is that they're at least going to be mildly aware of the other announcements that are going on behind the five minute countdown. So that's one of my favorite hacks for you as a church communications person. \n\nNick Clason (17:01):\nHope it's helpful. Let me know if you implement it. Let's move on to question three. What are three digital media ideas for churches in 20 20, 20 23 that aren't as popular? So idea that I have number one that I don't think is as popular now, they're very popular, don't get me wrong, but they may not be as popular with churches are podcasts. And I don't just mean your Sunday sermon podcast, though, you 100% should be doing that. It's probably the lowest hanging fruit and the most available opportunity for you to start regularly posting podcasts and a podcast catcher. But I also think what about finding ways to create podcasts that educate, that explain, um, different facets of faith or spiritual disciplines or fill in the blank, right? But podcasts I think are an amazing tool that churches should be leaning into as churches. Church leaders and pastors are professional content creators. \n\nNick Clason (18:02):\nAnd so your people, you are creating content for them every single week on a Sunday morning. And for quite frankly, it is a lecture style piece of information that you are creating for your church. So why are you not taking that skill that you have honed that you are good at? Um, and honestly, maybe you're like, well, I'm, I'm the senior pastor, like I don't have time. Maybe you work at a church with additional other staff and pastors who don't preach as often as you. Maybe this would be an outlet or an avenue for them to exercise their teaching gift to grow in what their, uh, and what God has given to them. Uh, but they don't have time or you don't have time or the sermon preaching calendar doesn't allow for the time or the space for them to get a lot of stage time. \n\nNick Clason (18:47):\nThat's okay. You can give this other outlet, this other avenue for them to exercise those gifts for them to teach people via podcast. So I think podcasts are a really creative way and a really potentially effective way for churches to lean in, um, and to create additional content for their churches and for people who are interested in what the church has to offer. Another idea that I have are TikTok style teaching or inspirational videos. So while podcast is long form, I think TikTok style videos are the best, like zig to the zag of that where they are, uh, short. So podcast, really no, no matter how long it is, you can go as long as you want. TikTok, make it as short as humanly possible, and perhaps to even marry those two, just film your podcasts and then cut out clips of from the podcast. \n\nNick Clason (19:43):\nAnd then the short videos can serve as both inspirational and educational, but they can also serve as an advertisement of sorts or a marketing technique for your podcast. So you post on your social channel some of those short clips, and then people begin to discover and realize that there's a longer form version of this out there via audio podcast or even video podcast. I mean, if you're gonna capture the, the video, uh, and you have the bandwidth for it, there's really no reason to then marry the, the audio and the video, put it together, and then just create a video based podcast as well. And then idea number three that I have eBooks right, the, in the same vein, you are a professional content creator. So just take the content that you have that's good, that's useful, that's beneficial that you have studied, that the Holy Spirit has laid on your heart, and that you then are now, uh, presenting and showing to your church congregation. \n\nNick Clason (20:40):\nTake that and put package that in a way that makes it available for people. Why maybe you, uh, maybe it hits a different audience than those who are in the church on Sunday morning. Maybe they weren't there on Sunday morning, but it's still something that's out there and that's available for them to do, right? Like if you're a pastor and you create like three ideas for studying God's word, you can create that in an infographic or an ebook or something like that, and you can offer that to your church and you have that to live on in perpetuity. Meanwhile, if you preach that sermon on March 12th, 2016, that's lost back on March 12th, 2016. But if you repurpose some of that content, then anytime anyone has a question about, Hey, how do I spend time with God, Jack? You know, I created this resource, and you just pull it back out or you, you post it on your website or you have it somewhere that's accessible, that's available for people to come to, for you to share with them. \n\nNick Clason (21:37):\nAnd that's, I think another way that you can help kind of, uh, rejuvenate or repurpose some of your already created content into something that feels fresh. It isn't fresh, but it's beneficial and it's helpful to people's spiritual growth and their journey and their information and understanding of God's word. All right, question number four. What are the top five apps that I as a youth pastor and as a, uh, content creator used on my phone often? Number one is Google Drive. I would be sunk without Google Drive. I store all of my photos, all of my videos on Google Drive, and they sit there and then I download them off of Google Drive and then I post them and then I can delete the storage off of my phone. So that is the first thing. I would absolutely be lost without it. I use it both for business and for personal, and I can toggle very easily between both of those accounts in my Google Drive. \n\nNick Clason (22:33):\nDo it often, do it all the time. The other app on my phone that I use a lot is Cap Cut. There are templates galore out there, and TikTok, um, honestly is pushing cap cut templates right now. So if you post a tick, uh, cap cut template, you can go viral pretty easy. Um, I have not had as good of luck with that on TikTok, but you know, where I have is YouTube shorts. I can get videos up over a thousand views pretty easily just by using a cap cut template. Uh, another thing that I use is gonna sound weird, but I use my Google Chrome app all the time. And if I post something that I created in TikTok by itself, then I go into Google Chrome and I search, download TikTok video without watermark, I go to the very first search engine result there. \n\nNick Clason (23:18):\nI paste the link from my TikTok video, I download it, I copy the caption that I, that I created in TikTok. I go over to Instagram and I post it and I paste the, the caption and then I go over to YouTube shorts and I post the video and I paste the caption. And that is one of the quickest, easiest and hackiest ways for me to get the TikTok, uh, watermark off of my videos and onto other social media platforms. Couple others that I use that are just kind of for me, uh, cast box. I'm an Android guy, so I don't have the purple podcast app for podcasts, but I listen to podcast galore. Like I told you at the beginning. I was in Disney World last week and I got behind on my podcast. So I have something like 60 podcasts in my catcher right now that I need to, uh, pound through. \n\nNick Clason (24:06):\nI also am subscribed to maybe way too many, and so I might need to cut some of those back. But I listen to podcasts a lot. I have a decent commute and so, um, I'm able to, you know, listen to them as I go. And finally, one, uh, that I don't use a ton, but it's good to have there for reference is Kindle. I use Kindle across all of my devices. Uh, if I'm reading some sort of book for work, I try to get it in a Kindle version. That way I don't have to lug the book with me. Or if like I'm at a doctor's or dentist's office and I wanna sit and wait for a minute, I can pull it open and read wherever I am on my phone, on my iPad, on my computer. Um, and then I can quickly reference back to other things, other books, other, um, ideas that I've read before. \n\nNick Clason (24:49):\nIf I want to use them for something on social media or whatever the case might be, those are five must have apps that I use on a pretty frequent and regular basis to help make my life easier as a social media manager in a church. Well, hey everyone. So glad you hung out with me on this episode. And if you're on the YouTube stream, you're looking at my Avengers mug right now. Glad that you hung out and you stuck around as always. Transcript hybridministry.xyz, give us a light, give us a rating, give us a share, give us a review. All those things would mean the world to us. And as a token of my and our appreciation back to you, we would love to give you our 100% completely free ebook title. Have I already ruined my church's TikTok account? The answer is no. But go download the book so that you know how to use and post to TikTok whenever, and however you want, head to the link in the show notes for that. And without any further ado, we're gonna get you outta here. Thanks for hanging out. Don't forget to, as always, stay hybrid.","content_html":"\u003cp\u003e3 Church Communications Questions\u003cbr\u003e\nIn this episode Nick Answers the following questions\u003cbr\u003e\n•Should I focus on my church website or social first?\u003cbr\u003e\n•There are too many announcements in my church, what do I do?\u003cbr\u003e\n•What are Digital Media Ideas for Churches in 2023?\u003cbr\u003e\n•And just for fun, what are my top 5 cell phone apps?\u003c/p\u003e\n\n\u003cp\u003eYou can get full episode transcripts at:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/051\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/051\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eYou can watch the show at:\u003cbr\u003e\n\u003ca href=\"http://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.youtube.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTikTok:\u003cbr\u003e\n\u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eInstagram:\u003cbr\u003e\n\u003ca href=\"http://www.instagram.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.instagram.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://www.nucleus.church\" rel=\"nofollow\"\u003ehttp://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:45 Intro\u003cbr\u003e\n02:45-07:36 Should My Church Focus on Social Media or Website?\u003cbr\u003e\n07:36-17:06 There are too many announcements to make, what do I do?\u003cbr\u003e\n17:06-21:56 What are Digital Media Ideas for Churches in 2023?\u003cbr\u003e\n21:56-25:03 What are my Top 5 Cell Phone Apps as a Content Creator\u003cbr\u003e\n25:03-26:02 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWell, hey everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, we are going to be answering three pressing and one maybe not so pressing church communication related questions. Before we do, excited to have you with us. I am here drinking my coffee Joffreys if you know, you know, in my new Avengers mug, cuz we just got back from Disney World. It was amazing. Uh, I took a week off from recording and editing and all the things, but you missed nothing cuz we did some peer recording. So you are all set to go. Anyway, pumped about that. If you, uh, want to see any of the recaps of that stuff, it is on my YouTube channel, my TikTok, or if you just wanna see me hold my new Avengers mug that is currently streaming on YouTube right now as well. If you\u0026#39;re just listening to this, you can go to the link in our show notes and hit the YouTube button, hit the subscribe, hit the bell, hit the, like, all those things are good for the algorithm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:03):\u003cbr\u003e\nHelp us get found. If you\u0026#39;re just watching on YouTube and you\u0026#39;re like, wait, this is a podcast. Yes it is, it\u0026#39;s a podcast. Come hang out with us. Link in the show notes for that in every single episode we provide for you and 100% completely free transcript. Just head to the website and check it out. And, uh, in addition to that, we have a completely free ebook. It is basically your step-by-step guide on how to create a TikTok, post it, save it, and then post it to other social platforms so that you can be up on what\u0026#39;s going on social media right now, vertical video is king and it is giving the church a leg up for one of the very first times in social media history. So we don\u0026#39;t want you to be missing out on that. Finally, hey, if you are here, a rating, a review would be incredible. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:51):\u003cbr\u003e\nIt really helps us get indexed and found and helps get this word out to other people. So if you feel so inclined to leave a rating or a review, we would just absolutely love that. Without any further ado, let\u0026#39;s dive into these three pressing and one not so pressing church communication questions. They are going to be question number one, what should I focus on first? Social or my website? Question number two, there are altogether too many events happening at my church to effectively announce anything. What do I do? I have some advice on that. And what is the best digital media for churches in 2023? What should I be doing? And they\u0026#39;re maybe not as popular out there. Like, what are some ideas? And finally, what are my top five used apps on my phone? So there you go. That\u0026#39;s what we\u0026#39;re diving into. Let\u0026#39;s go. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:46):\u003cbr\u003e\nOkay, question number one, what should I focus on? Should it be social or should it be my website? And this one\u0026#39;s, honestly, my personal estimation, pretty easy. I think the answer should be your website. Here\u0026#39;s a couple reasons why. It is your home base. If you create your website, you own it. You are the, you are the primary real estate manager of it. If you\u0026#39;re on social media and you\u0026#39;re growing a following over there, you should do that as well. But if you had to pick between one or the other, social media is a little bit finicky because it changes its rules. I e the algorithm you\u0026#39;ve been there before where someone\u0026#39;s gotten big on, on some sort of platform, whether it be Facebook or Instagram or TikTok. And then one of those platforms shifts underneath them, the algorithm, and they\u0026#39;re no longer getting found. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:38):\u003cbr\u003e\nTheir videos are not getting as many plays, they\u0026#39;re not getting as many likes, and that\u0026#39;s because they are not the owner of their content. They\u0026#39;re on borrowed or rented space on social media. Meanwhile, on your website, you can make it everything that you need or want it to be. And I honestly recommend, and I, this is not an original idea with me at all. I stole this one 1000% from the guys up at Pro Church Tools Nucleus Church, but make it your centralized hub. The reason for that is because like on social media, for example, you might post, uh, a fleeting thought or an idea or a devotional or, uh, engage in ministry in the dms in some sort of way with people. However, if, if you are using social media as your primary vehicle for announcements, if it is a glorified billboard, then people are going to be like, wait, I saw that post a couple of weeks ago, let me scroll back and try and find it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:37):\u003cbr\u003e\nThat\u0026#39;s a pain in the butt, man. But if you put it on your website and if they know, if people know that it\u0026#39;s on your website, then what you can do is you, when they ask you a question, you can be like, Hey, yeah, the answer is whatever. But also it\u0026#39;s on the website. Anytime you need that and you do that a few times to any individual person and they learn, you kind of start to feel like a jerk, like early on with it. Like we\u0026#39;re in that phase right now. We just got a website that we are dumping everything too. I told you a couple episodes ago, it\u0026#39;s not exactly what I hoped it would be. I want to go with like a nucleus site. Uh, but we have to go, you know, with our church communications people. Uh, I, I work in our youth mystery department and so like I have to make sure that what I\u0026#39;m doing jives with the rest of the church, which I totally get and I\u0026#39;m am in support of that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:28):\u003cbr\u003e\nUm, however, because of that, the website has certain things on it that we just, we are not able to kind of work around ourselves yet. And so, uh, anyway, all that to be said, it\u0026#39;s still a full service location. And so if a parent or someone\u0026#39;s like, Hey, you send an email a couple weeks back, where was that information about? Or what you can just say, yeah, yeah, you know, camp deadline is May 31st, but also did you know that it\u0026#39;s on the website at film url? And you say that, you just start saying that a bunch, right? And it becomes like a part of your, like vernacular a part of your answer. And that\u0026#39;s why I think that you should go website first because website is your own real estate. It\u0026#39;s the equivalent of owning or renting an Airbnb from somebody for vacation, which can be fun, it can be exciting, it can be sexy. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:23):\u003cbr\u003e\nAnd you have like all your stuff. Like that\u0026#39;s kinda like social media, right? It\u0026#39;s kind of fun, it\u0026#39;s kind of exciting and it might even feel a little more sexy than building out a full website. But at the end of the day, you don\u0026#39;t own it. It\u0026#39;s owned by Mark Zuckerberg or someone in China who, whoever\u0026#39;s owning TikTok or the YouTube gods that be that pick the algorithm. But if you own your house, it\u0026#39;s not as fun. You know, when the HVAC system goes out that it\u0026#39;s on you to fix. You can\u0026#39;t just call the owner or call the landlord. Like that\u0026#39;s your responsibility because it\u0026#39;s your house and you own it, however, it\u0026#39;s yours and you build equity in it and you get to ride the housing market and it\u0026#39;s all the unseen, not as fun, not as glamorous, not as shiny things, but it is still better. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:09):\u003cbr\u003e\nThat\u0026#39;s how we, we all know, like when you own a house, it\u0026#39;s better. However, it\u0026#39;s more of a pain in the butt and it\u0026#39;s not as shiny, it\u0026#39;s not as glamorous, but it\u0026#39;s better. So that\u0026#39;s what I would recommend. I would recommend if you have to pick between the two social or website, definitely lean website. Make sure that you own your real estate, your videos, your uh, announcements, your, uh, people are aware of where to go and what to do when they get there. Okay? There are too many ministries and too many events vying for attention and wanting to be announced. What do I do? Well, I would create some sort of rubric, some sort of, uh, church communications, uh, ranking system. And you have to make a determination and certain things get certain priority, right? Like the Easter service, which affects the entire church body is going to get all the publicity and all the stage time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:10):\u003cbr\u003e\nMeanwhile, the woman\u0026#39;s bunko night, while still important and still matters and no hard feelings to Phyllis who\u0026#39;s planning it, uh, is not going to maybe get the same amount of announcement or same amount of run, but you know how it goes, right? You don\u0026#39;t announce it. And now Phyllis is angry because you didn\u0026#39;t announce her thing from the stage, but you got Pastor John over here who needs the Easter announcement to go out as well. And so you\u0026#39;re trying to make Phyllis and Pastor John both happy, but you work for Pastor John and Phyllis is just this like, uh, volunteer sweet old lady who\u0026#39;s volunteering for the women\u0026#39;s ministry, but you work for Pastor John, right? And so that\u0026#39;s kind of, that\u0026#39;s what maybe the mental gymnastics are that you\u0026#39;re going through when you\u0026#39;re determining what to announce and how to announce it. Now here\u0026#39;s the thing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:59):\u003cbr\u003e\nI think that churches have very much fallen in prey to announcements being a one track sort of thing. It being the announcement time on Sunday morning from the platform. And that\u0026#39;s it. And that\u0026#39;s just simply not true. So, uh, while you can create your, uh, rubric and you can grade like, okay, the woman\u0026#39;s bunko night, unfortunately we don\u0026#39;t have enough space for these announcements. Uh, and so it\u0026#39;s gonna get bumped from the Sunday morning announcement time. However, there are other channels and other avenues in which you can lean into and which you can help create so that people are in the loop about what is going on. And so create your rubric, create your metric or your grading system about what pops through what actually gets a stage announcement so that you\u0026#39;re not, you know, announcing 25 things, you\u0026#39;re announcing only a handful of things or, or honestly, if I could find a way, I would make it be announcing only one thing so that people really know it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:58):\u003cbr\u003e\nAnd then really craft that announcement to be good and well done. Um, captivating, inspirational, perhaps try and find a way to share a story. People are gonna connect to a story, especially a story about life change and then announce it. But then, yeah, you did, you left Phyllis\u0026#39;s, uh, bunko on the cutting room floor. So what are you gonna do? So there are multiple communications avenues and I wanna just kinda like, uh, stream of consciousness, rapid fire, some of the ones that I have, uh, or that are in my brain and maybe, and so doing that, that sparks something that works for you and uh, you can use that in your setting as well. But, uh, one of them is your pre-roll, right? As people are coming into service, utilize that time with rotating or scrolling announcement slides. It\u0026#39;s not very innovative, I know, and it might even seem outdated and antiquated, but it is, I think, worth it because you have a very captive audience, people filtering in, sitting down, looking ahead at a screen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:57):\u003cbr\u003e\nAnd you can have announcements, you can have things popping through, obviously. Also you can utilize, uh, your social media channels on there though. What I would do is I would try and lean into what social media is made for. So for example, instead of just posting graphics on reels or TikTok or just like graphics on your Instagram or Facebook feeds, I would find a way to creatively, uh, do memes or games or, uh, silly like p o v type content. But you do those things and it, it adjacently announces your event while also being something on there that is, uh, leaning towards entertainment. Uh, also think about signage. Where is the signage and what is the available signage in your church? Could be bathroom signage, which is one of my favorites. Having a sign above urinals for men is a great place to put something because why no man wants to look side side. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:53):\u003cbr\u003e\nSo look good straight ahead. Okay? Uh, you also got banners if you have like a table setting, like we, in our student ministry, we have a table setting, um, where like people sit around round tables and there\u0026#39;s a like clear placard that sits right in the middle. You can do tabletop type announcements or tabletop type signs. You also have your work weekly church email and then also your weekly stage announcement, right? And then I think every announcement, no matter what should get included into your one-stop centralized hub, your one stop website so that everybody knows no matter what to always go there. So even if they see Bunco in the pre-roll, but they\u0026#39;re like, ah, shoot, I didn\u0026#39;t catch all the details, that\u0026#39;s okay, because they know it\u0026#39;s on the website, right? It\u0026#39;s the same thing. That\u0026#39;s true of like, if you watch a movie trailer, if you watch a movie trailer online, you\u0026#39;re like, man, I have to go see the new Marvel movie. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:48):\u003cbr\u003e\nYeah, you do. But what it didn\u0026#39;t do was it didn\u0026#39;t pop up an end card at the end of the trailer and say your hometown, your movie theaters and the showing times for each day for the next week. No, it puts the onus on you If you wanna see the movie, if you wanna go to Bunko night, then you will chase down that information. Historically, what\u0026#39;s been the issue, churches haven\u0026#39;t done a very good job of making that information readily available. They think they do by, by including it in the announcement or the graphic is like a bunko thing. And then it\u0026#39;s just got like worlds and worlds of text, like six 30 to eight in the f building with Phyllis. And uh, if you want to go make sure you email Phyllis at flower lady 37 29 aol.com cuz apparently Phyllis is still using aol. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:38):\u003cbr\u003e\nAnd, uh, if you have questions, you can swing by the welcome desk in the front lobby. And you see what I\u0026#39;m saying? Like, instead, if you streamline everything and you say Bunco Night Info app, boom, your website, everything you go to your website provides itself as a bit of a backdrop. Now let me give you one of my favorite church communications hacks of all time. And that hack is, this is, this is a little bit not a pet peeve, but I I just, I think that you\u0026#39;re missing an opportunity if you do it this way. So for example, I am an author on Download Youth ministry, and one of the things that has made very famous, made very available are five minute countdowns. They put the five minute countdown on, um, right, you know, five minutes before the service is supposed to start. And that\u0026#39;s a very popular thing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:28):\u003cbr\u003e\nOur churches do it. Your church probably has some sort of iteration of a five minute countdown. One of my pet peeves, or one of the things I just honestly think is a little bit of a miss is that you have a, a lot of churches, they\u0026#39;ll have a pre-roll and then at the five minute mark, they\u0026#39;ll switch off of the pre-roll to this five minute countdown. Um, and this actually happened yesterday where I was gonna church. I looked around five, there were, I don\u0026#39;t know, probably like 20% of the people that were going to end up being in the service, um, or that ended up being in the service at that time. And they switched off the pre-roll, which was very information and announcement heavy to a generic, um, a good, very good like cinematic good, uh, picture and encapsulation of the church and the life of the church and like serving and events and all the things, but no information. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:21):\u003cbr\u003e\nAnd in that five minute time, it went from 20% of the service to probably like 70, 80% of the service. And all the people that walked into the room at that moment, they didn\u0026#39;t get any of that benefit of the pre-roll. And if they got in there a minute early, if the pre-roll was still rolling, they could sit there and they could still see the last little bit of the pre-roll. They would still catch some of the things and maybe, maybe Bunco would roll in front of them and then they would know, oh, Bono\u0026#39;s coming up. And so one of my favorite hacks is create a pre-roll and, and create a dynamic pre-roll if you have what it takes, one that\u0026#39;s video based and all the things. And then, and instead of swapping a five minute countdown, just create a loop and then put a five minute countdown on through pro presenter or just throw a five minute overlay on a video and render out two videos, one without a five minute countdown, one with a five minute countdown. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:17):\u003cbr\u003e\nAnd so that way when they switch from the pre-roll to the five minute countdown, the sa it\u0026#39;s the same thing. That\u0026#39;s, that\u0026#39;s what I do in my ministry. It\u0026#39;s the same video. Just one has a five minute countdown timer on it, one does not. And that\u0026#39;s one of my favorite hacks because I believe that you have a captive audience of people filtering into your auditorium. They are actually paying attention to the screen once it starts counting down, or they should be at least because they don\u0026#39;t want to be late or they have to get from one place to the other. And so in so much as paying attention, the theory then is that they\u0026#39;re at least going to be mildly aware of the other announcements that are going on behind the five minute countdown. So that\u0026#39;s one of my favorite hacks for you as a church communications person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:01):\u003cbr\u003e\nHope it\u0026#39;s helpful. Let me know if you implement it. Let\u0026#39;s move on to question three. What are three digital media ideas for churches in 20 20, 20 23 that aren\u0026#39;t as popular? So idea that I have number one that I don\u0026#39;t think is as popular now, they\u0026#39;re very popular, don\u0026#39;t get me wrong, but they may not be as popular with churches are podcasts. And I don\u0026#39;t just mean your Sunday sermon podcast, though, you 100% should be doing that. It\u0026#39;s probably the lowest hanging fruit and the most available opportunity for you to start regularly posting podcasts and a podcast catcher. But I also think what about finding ways to create podcasts that educate, that explain, um, different facets of faith or spiritual disciplines or fill in the blank, right? But podcasts I think are an amazing tool that churches should be leaning into as churches. Church leaders and pastors are professional content creators. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:02):\u003cbr\u003e\nAnd so your people, you are creating content for them every single week on a Sunday morning. And for quite frankly, it is a lecture style piece of information that you are creating for your church. So why are you not taking that skill that you have honed that you are good at? Um, and honestly, maybe you\u0026#39;re like, well, I\u0026#39;m, I\u0026#39;m the senior pastor, like I don\u0026#39;t have time. Maybe you work at a church with additional other staff and pastors who don\u0026#39;t preach as often as you. Maybe this would be an outlet or an avenue for them to exercise their teaching gift to grow in what their, uh, and what God has given to them. Uh, but they don\u0026#39;t have time or you don\u0026#39;t have time or the sermon preaching calendar doesn\u0026#39;t allow for the time or the space for them to get a lot of stage time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:47):\u003cbr\u003e\nThat\u0026#39;s okay. You can give this other outlet, this other avenue for them to exercise those gifts for them to teach people via podcast. So I think podcasts are a really creative way and a really potentially effective way for churches to lean in, um, and to create additional content for their churches and for people who are interested in what the church has to offer. Another idea that I have are TikTok style teaching or inspirational videos. So while podcast is long form, I think TikTok style videos are the best, like zig to the zag of that where they are, uh, short. So podcast, really no, no matter how long it is, you can go as long as you want. TikTok, make it as short as humanly possible, and perhaps to even marry those two, just film your podcasts and then cut out clips of from the podcast. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:43):\u003cbr\u003e\nAnd then the short videos can serve as both inspirational and educational, but they can also serve as an advertisement of sorts or a marketing technique for your podcast. So you post on your social channel some of those short clips, and then people begin to discover and realize that there\u0026#39;s a longer form version of this out there via audio podcast or even video podcast. I mean, if you\u0026#39;re gonna capture the, the video, uh, and you have the bandwidth for it, there\u0026#39;s really no reason to then marry the, the audio and the video, put it together, and then just create a video based podcast as well. And then idea number three that I have eBooks right, the, in the same vein, you are a professional content creator. So just take the content that you have that\u0026#39;s good, that\u0026#39;s useful, that\u0026#39;s beneficial that you have studied, that the Holy Spirit has laid on your heart, and that you then are now, uh, presenting and showing to your church congregation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:40):\u003cbr\u003e\nTake that and put package that in a way that makes it available for people. Why maybe you, uh, maybe it hits a different audience than those who are in the church on Sunday morning. Maybe they weren\u0026#39;t there on Sunday morning, but it\u0026#39;s still something that\u0026#39;s out there and that\u0026#39;s available for them to do, right? Like if you\u0026#39;re a pastor and you create like three ideas for studying God\u0026#39;s word, you can create that in an infographic or an ebook or something like that, and you can offer that to your church and you have that to live on in perpetuity. Meanwhile, if you preach that sermon on March 12th, 2016, that\u0026#39;s lost back on March 12th, 2016. But if you repurpose some of that content, then anytime anyone has a question about, Hey, how do I spend time with God, Jack? You know, I created this resource, and you just pull it back out or you, you post it on your website or you have it somewhere that\u0026#39;s accessible, that\u0026#39;s available for people to come to, for you to share with them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:37):\u003cbr\u003e\nAnd that\u0026#39;s, I think another way that you can help kind of, uh, rejuvenate or repurpose some of your already created content into something that feels fresh. It isn\u0026#39;t fresh, but it\u0026#39;s beneficial and it\u0026#39;s helpful to people\u0026#39;s spiritual growth and their journey and their information and understanding of God\u0026#39;s word. All right, question number four. What are the top five apps that I as a youth pastor and as a, uh, content creator used on my phone often? Number one is Google Drive. I would be sunk without Google Drive. I store all of my photos, all of my videos on Google Drive, and they sit there and then I download them off of Google Drive and then I post them and then I can delete the storage off of my phone. So that is the first thing. I would absolutely be lost without it. I use it both for business and for personal, and I can toggle very easily between both of those accounts in my Google Drive. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:33):\u003cbr\u003e\nDo it often, do it all the time. The other app on my phone that I use a lot is Cap Cut. There are templates galore out there, and TikTok, um, honestly is pushing cap cut templates right now. So if you post a tick, uh, cap cut template, you can go viral pretty easy. Um, I have not had as good of luck with that on TikTok, but you know, where I have is YouTube shorts. I can get videos up over a thousand views pretty easily just by using a cap cut template. Uh, another thing that I use is gonna sound weird, but I use my Google Chrome app all the time. And if I post something that I created in TikTok by itself, then I go into Google Chrome and I search, download TikTok video without watermark, I go to the very first search engine result there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:18):\u003cbr\u003e\nI paste the link from my TikTok video, I download it, I copy the caption that I, that I created in TikTok. I go over to Instagram and I post it and I paste the, the caption and then I go over to YouTube shorts and I post the video and I paste the caption. And that is one of the quickest, easiest and hackiest ways for me to get the TikTok, uh, watermark off of my videos and onto other social media platforms. Couple others that I use that are just kind of for me, uh, cast box. I\u0026#39;m an Android guy, so I don\u0026#39;t have the purple podcast app for podcasts, but I listen to podcast galore. Like I told you at the beginning. I was in Disney World last week and I got behind on my podcast. So I have something like 60 podcasts in my catcher right now that I need to, uh, pound through. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:06):\u003cbr\u003e\nI also am subscribed to maybe way too many, and so I might need to cut some of those back. But I listen to podcasts a lot. I have a decent commute and so, um, I\u0026#39;m able to, you know, listen to them as I go. And finally, one, uh, that I don\u0026#39;t use a ton, but it\u0026#39;s good to have there for reference is Kindle. I use Kindle across all of my devices. Uh, if I\u0026#39;m reading some sort of book for work, I try to get it in a Kindle version. That way I don\u0026#39;t have to lug the book with me. Or if like I\u0026#39;m at a doctor\u0026#39;s or dentist\u0026#39;s office and I wanna sit and wait for a minute, I can pull it open and read wherever I am on my phone, on my iPad, on my computer. Um, and then I can quickly reference back to other things, other books, other, um, ideas that I\u0026#39;ve read before. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:49):\u003cbr\u003e\nIf I want to use them for something on social media or whatever the case might be, those are five must have apps that I use on a pretty frequent and regular basis to help make my life easier as a social media manager in a church. Well, hey everyone. So glad you hung out with me on this episode. And if you\u0026#39;re on the YouTube stream, you\u0026#39;re looking at my Avengers mug right now. Glad that you hung out and you stuck around as always. Transcript hybridministry.xyz, give us a light, give us a rating, give us a share, give us a review. All those things would mean the world to us. And as a token of my and our appreciation back to you, we would love to give you our 100% completely free ebook title. Have I already ruined my church\u0026#39;s TikTok account? The answer is no. But go download the book so that you know how to use and post to TikTok whenever, and however you want, head to the link in the show notes for that. And without any further ado, we\u0026#39;re gonna get you outta here. Thanks for hanging out. Don\u0026#39;t forget to, as always, stay hybrid.\u003c/p\u003e","summary":"3 Church Communications Questions\r\nIn this episode Nick Answers the following questions\r\n•Should I focus o my church website or social first?\r\n•There are too many announcements in my church, what do I do?\r\n•What are Digital Media Ideas for Churches in 2023?\r\n•And just for fun, what are my top 5 cell phone apps?","date_published":"2023-06-29T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/9c364e59-b619-4bd1-b2cb-70671ac9660d.mp3","mime_type":"audio/mpeg","size_in_bytes":37514148,"duration_in_seconds":1562}]},{"id":"a3ef0a93-ba70-4be4-b4d4-05f2173a6da3","title":"Episode 050: Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?","url":"https://www.hybridministry.xyz/050","content_text":"In this episode, titled, \"Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?\" we're going to explore what Google has to say about why kids are obsessed with YouTube. We're going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward.\nFREE EBOOK:\nhttps://www.hybridministry.xyz/articles/ebook\nYOU GOT QUESTIONS? WE GOT ANSWERS:\nhttps://www.hybridministry.xyz/contact\nSUBSCRIBE TO OUR YOUTUBE CHANNEL:\nhttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nFOLLOW ME ON TIKTOK:\nhttps://www.tiktok.com/@clasonnick?lang=en\nJOIN US ON INSTAGRAM:\nhttps://www.instagram.com/hybridministry/\n\nSHOWNOTES\nYOUTUBE ARTICLES\nhttps://tiptopbrain.com/blog/is-youtube-for-kids-the-pros-and-cons-of-kids-on-youtube/#:~:text=Well%2C%20YouTube%20allows%20kids%20to,to%20learning%20a%20new%20language.\nYOUTUBE ARTICLE #2\nhttps://join.marketing/blog/youtube/#/\n\nTIMECODES\n00:00-03:39 Intro\n03:39-09:24 Introduction to Generation Alpha\n09:24-15:05 What does the Google Machine have to say about why kids are so obsessed with YouTube?\n15:05-20:14 How Generation Z \u0026amp; Gen Alpha's consumption of YouTube might be changing things for the church\n20:14-22:41 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nHey everybody. Welcome back to another episode of the Hybrid Ministry Show. So excited to be with you. I, as always am your host, Nick Clason, along for the ride. And in today's episode, I want to talk about this dude, my kids are obsessed with YouTube. What does this mean for the future? That's what we have on store. So make sure that you stick around. We're gonna talk about Generation Alpha, we're gonna talk about what's unique about YouTube, what I've found through a little bit of research and as well as just give some, as I've done before, some stream of consciousness kind of thoughts. This is what some implications might be for you and for your church moving forward, and how you can rethink the way, potentially the way that you do ministry or the way that you supplement what you do for ministry. Don't want you to forget that we are on YouTube. \n\nNick Clason (00:52):\nAnd today I'm going to share a couple of exclusive graphics on the screen, so make sure that you head over there if that's something that you're interested in. Um, you can subscribe to that in the show notes, subscribe like the video. All those things will help. A rating or a review of the show, maybe even a share with a friend. All of that stuff really, really helps us get indexed gets found. And I just wanna say thank you. Like we have had, the last three or four months have been our biggest months by far, by like combined with almost all the other months before that. So we are well on our way to a thousand downloads. So pumped about that, we are almost up to 200 subscribers on YouTube. And so, again, very excited about that. Thank you guys for hanging out. I also want to toss this out there. \n\nNick Clason (01:34):\nIf you're listening, head to the show notes, http://www.hybridministry.xyz, and I'm gonna leave a link for the Q and for a q and a section. If you have questions that you want answered on this show, send them in. What are you grappling with? What are you wrestling through and how can we help be of any sort of assistant answering some of those and just giving some ideas and thoughts about. Again, uh, if you don't know my story, I am a youth pastor, Nick Clason in the trenches at a church in Dallas Fort Worth area. I am doing all the things. I am running the programs. We got Wednesday nights, we got Sunday mornings, and I am also someone who's just passionate about digital and hybrid ministry. Not because I want to forsake the gathering together, but because I want to add supplemental opportunities for you and me and us as a church to show up in the lives of our people, in my case, my students, in potentially your case, your congregation members' lives. \n\nNick Clason (02:26):\nAnd so that's the whole mission and desire behind what we're doing here at this show. And so that's what we're gonna be exploring is different social media platforms, church marketing tips, digital communication opportunities, church, social media, and church growth ideas, especially talking about younger generations like Generation Z and Generation Alpha. And so that's in particular what this episode is going to be aimed at is this I idea and this realization that I'm coming to with Generation Alpha. If you don't know Jen Alpha is the, um, most, uh, they are the youngest kids in our student ministry age right now, sixth, seventh, eighth grade. Um, and so we're gonna dive into that a little bit more. Again, so thrilled to have you along in the show. I just wanna let you know one last thing before we dive into the actual content free ebook link in the show notes. \n\nNick Clason (03:20):\nIt will help you and give you your guide from posting a TikTok from zero all the way to finished. Again, thanks so much for hanging out on this, uh, show and let's dive into, dude, my kids are obsessed with you two. What does this mean for the church? First, we're gonna talk about Jen Alpha, so let's go ahead and do that on the other side. All right, so generation alpha, the the oldest generation Alpha was born in 2010. So a little bit of Lucy Goose goosey math that makes them 13 years old. That is what I often do for, um, like age like that. All right, so like someone's 13 years old. I always, if you subtract five, you'll know what grade they're in. That's a little pro tip youth pastor tip that I use. So 13 minus five equals eight. That means that the, uh, oldest Gen Z is eighth grade. \n\nNick Clason (04:12):\nThat means that seventh and sixth grade. So our entire middle school ministry is Gen Alpha. I might have said Gen Z, but I mean Gen Alpha, generation Alpha is basically our entire middle school ministry. So youth pastors, if, if you're a youth pastor like I am, you've been trying to crack the code of Gen Z. Gen Z is high school and in about four years, they're done. We're not worried about Gen Z anymore in student ministry, or we shouldn't be. And you know, some churches are just now grappling with the idea of reaching millennials, bro, millennials are in their forties now. Like I am a millennial. I am 33 years old, I'll be 34 in a couple of months. I am dead in the middle of my working life. I have children and my children are not Gen Z. My children are gen alpha. Um, so 2010 is the bracket. \n\nNick Clason (04:58):\nSo I have two kids, they're born in 2016 and then 2018. So they're square in that Gen alpha range. So a couple of things that are unique about them. 2010, keep in mind about this, right, 2010, for those of you listening, those of you older was the year that the ipo, the iPad was introduced. You might remember that. I remember when I was in college and the iPad was introduced, and when the iPad came out, I thought to myself, wow, who is even gonna use that? That's just an over-inflated iPhone. It doesn't even do anything for you. Now let me ask you this. How many iPads in your life have you owned me? 3, 4, 5, maybe at this point, right? Like at the time it was an ex exorbitant price tag. And I remember when it came out, we all in college, I was in college, all my friends were like, we're not ever gonna get the iPad. \n\nNick Clason (05:47):\nThat's ridiculous. I can do all the same things on my iPhone and carry it around in my pocket. Doesn't even have data then if they did introduce one with data. But I had this really cool opportunity, did an internship one summer in Connecticut, and me and the guy that I was staying with, my host family, we were chatting up one day about the iPad and its functionality. And he worked in Times Square. So I was in Connecticut and he, he commuted down the train an hour into Times Square, worked at a bank in Times Square. And so he had the iPad as a thing to do on the train so that he could work and commute, respond to emails, all those types of things. He got the plan with data, so we're talking about it, whatever. And I get ready to leave after my 10 weeks of staying at their house needing all their food. \n\nNick Clason (06:28):\nAnd uh, they give me a going away gift of an iPad, like a brand new iPad. And so I walk into school the next year as almost the only kid in the entire, like sophomore class or junior class, whatever class I was in that had an iPad. In fact, all my friends made fun of me because they, they talked about how like, uh, bougie or how like, um, over the top I was for actually owning an iPad. And there was this hashtag that would go around, it's like hashtag Nick has an iPad. Like it, it was a joke. But my point in saying that is remember when the iPad came out, how long ago that was, how or how recent that might feel to you. That was the same year that the oldest group of generation Alpha kids were born back then when the iPad was created. \n\nNick Clason (07:16):\nSo hopefully that gives you just a little bit of context, a little bit of frame of reference timeline wise about when they were born, when that shift from Gen Z switched over to Generation Alpha. And so my kids, my personal kids are squarely in that Generation Alpha category and they are obsessed with YouTube. And so much so that our Disney plus our Netflix, all those things are not as important as our YouTube premium subscription that we just signed up for. In fact, I'm viewing YouTube Premium as one of my streaming services in my house. And quite frankly, the reason for that is my kids prefer to watch people like Ryan's World or Dude Perfect. Or, um, what's the one Rainbow Friends like on YouTube? So much so that I was like, I wanna get a, um, premium so that I can keep them away from commercials. \n\nNick Clason (08:07):\nAnd in one hand, yes, Jen Alpha has a much lower tolerance for commercials than you and I might do, uh, or you and I might have as people who've grown up with traditional broadcast tv, but also like, bro, I'm letting them loose on YouTube. Like I, I want to at least, and I'm in the age with them still where they'll listen to me. They won't be defiant intentionally or disobey intentionally. So they'll watch what I tell them. They're allowed to watch shows that I'm okay with them watching, but I had no control over the ads. And so I bought premium to control the ads. I e get rid of the ads and it's a nice little feature. Um, I, I like it for my phone and stuff like that as well, cuz it's my, my account and then their, so their subsidiary kids' accounts, but they are obsessed with it. \n\nNick Clason (08:51):\nAnd so I was, I was just, you know, fighting them again. They're like, Hey, I wanna be on YouTube, I wanna watch you on YouTube. And I'm like, all right, whatever. That's fine. And they're just watching our tv, you know, they don't even really watch it on like their phones or tab, they don't even have phones or, or devices really, but they'll watch it on just like our Smart TVs, our Rokus. And I was like, why are they so obsessed with YouTube? Like what gives, like, why is the deal? And so I just, I wanted to explore that and that's what I wanted to explore in this podcast episode. So let's dive into the next section, which I'm titling, what did the Google machine have to say about this? Let's check it out. \n\nNick Clason (09:26):\nAll right. Like any good millennial parent, I did what we've all done before, right? And I had this idea, and so I asked Google, Google, why do my kids like YouTube so much more than any other shows? And here's what, um, the first result spit out, it said, YouTube allows kids to explore their interest on a whim deeply, easily. And with great entertainment from week to week. Kids can go from, uh, routinely watching videos about plant-based diets to learning a new language. And so basically what I was saying is like that YouTube has just a vast array, a vast library of ideas to allow people to kind of explore. And that's one of the things, especially with Gen Z, I think we started to see that shift. I think that's gonna be even just as true, maybe even more true of generation alpha in the land of they get to tailor make their experience. \n\nNick Clason (10:17):\nAnd I think that that right there is going to be a massive shift for churches. I don't think that we should compromise on our standards or our, the truth of the gospel or the truth of the message of Jesus and the fact that he redeems us from our sins and gives us an opportunity to have salvation found in him. But we oftentimes equate that truth of the gospel, that truth of Jesus with, uh, like, like church has to look this way. And if you're not coming to church every single week in person for 52 weeks a year listening to a pastor's sermon first and above all, and then maybe secondarily and ancillary finding community. But first you gotta make sure you go to that worship service. I mean, it's a very fun prolific approach. Uh, we've, we've all learned that marketing the concentric circles Rick Warren. \n\nNick Clason (11:07):\nAnd I don't know that that like funnel approach is, or that like large groom gr large room gathering experience is the top of the funnel anymore. I think the top of the funnel is what I'm trying to, to propose to all of you digital and hybrid options and digital and hybrid ministry. And then if someone is interested in custom making their experience, they may not find, I'll just be honest with you, like, and don't crucify me for this, but like, I would rather listen to my pastor sermon o on a run or on my way to work than sit and listen for an hour just to a talking head. Like, I love my pastor, but like I can put it on 1.5 speed. I can get just about all the same experiences out of it. There's really no, and for me, I, I'm always, almost always late cuz I'm, I'm working on something ahead of time cuz my job is to work at church and I'm leaving early cuz I have to get to something else to run something else. \n\nNick Clason (12:02):\nI'm not talking to almost like a single soul in the auditorium. Like the one element that I really can't get is live praise and worship. That is the one thing that I, I don't think like Spotify or something else digital can replace. That being said, like I do really want that connection, that community. Like that's really important to me. And, and I would almost argue, especially for our younger and next generations, like they want that real authentic like opportunity for connection and community. They want that more than they want a large group gathering auditorium. So I say that to say we have the message of the gospel, but we've equated the, the why or the mission and we've tied it very tightly to our method. And we've said the mission and the method are one and the same. And if you don't love coming to church at eight 30 to listen to a sermon, you don't love Jesus. \n\nNick Clason (12:57):\nAnd while again, I think that there are benefits of that, and I think that that's like in a lot of churches, that's the way things are done. And I think that that's not a bad thing necessarily. I do think that in this like create your own experience world, how are we gonna reach people that can literally get on YouTube and watch whatever they want, yet we say, but you gotta do it this way over here. Like how much longer is that experience going to last? And so continuing on YouTube is the second largest search platform in the world, like right behind Google and it's owned by Google. So not only is it the second largest, and it's like, it's not like it's trying to compete with the first one, right? The first one powers the second largest search engine in the world. Some people say it's the third largest. \n\nNick Clason (13:43):\nAnd and they would put Google images in between. Again, all three top three owned by Google. 400 hours of content is uploaded to YouTube. Every get this, every minute, 400 hours of content is uploaded to YouTube every single minute of every single day. That is bonkers to me. 1 million, or I'm sorry, excuse me, not million with an m, billion with a b, 1 billion hours of content are watched on YouTube every single day. Crazy. All right, this is from an article. Um, I got a couple different articles that I use to, to get some of these stats from. I'll drop those in the show notes. Um, so check those out. But television viewing figures from across Europe, this is a European art article, are in decline. Children and young adults now watch a third less broadcast television than they did in 2010. So like I said, that graph is up here on the screen if you're watching on YouTube. \n\nNick Clason (14:41):\nIf not, head on over to the show notes and you can check that out. But what I want you to know is that there, that YouTube is changing the game in television and I'm wondering what implications might be for church. So let's dive into some potential church implications on how generation alpha and generation Z consumption of YouTube might be changing things for the church in 2023 and moving beyond. All right, so what are our church implications? What does YouTube and the rise of it have as far as churches are concerned? What are the implications? I mean, here's the thing about churches, right? Like church is a social entity in a lot of ways. And like I know we're like, no, no, no, it's about Jesus and it's about relationship with him and it's not religion, it's relationship, all those things. That's fine. But at the, at the core of the day, like at the end of what we're talking about here, like when people feel connected to a church, it's because they feel connected to the belief system, probably, hopefully first and foremost, but then secondarily the community that they've found there. \n\nNick Clason (15:39):\nAnd so if students, people, kids, parents, adults, anyone are not connected to the rest of the people, the rest of the larger organization of the church, they're not gonna stay in the church. And so the reality about this, this is very simple, this is very basic. I'm not trying to say anything honestly, really profound to be a part of a church. You're either a part of it or you're not a part of it. Like that's it, right? There's really only two options. You either feel a part of it or you don't feel a part of it. And there's all sorts of in between about people who maybe feel in the margins are trying to get a part of it, can't get a part of it, are not really trying to get a part of it, and are not really connected. But other people maybe like their parents are super connected. \n\nNick Clason (16:16):\nThere's all sorts of stuff in between. But at the end of the day, you either feel connected or you don't feel connected, okay? And like I said, there may be some gray, some nuance in there, but if you're not feeling connected, the reality is this, is that, is that your like tie to your church, your interest in your church is not gonna be that elevated based off of what we typically offer. And so how are we going to find ways, find inroads into our people's lives, potentially through YouTube? Uh, I said this a while back, 70, I think three or 79% of, um, people have at one point in time watched some sort of explainer how to video on YouTube. That's a great spot for churches to just start. How to read your bible, how to find accountability, how to pray short form, long form, long form clipped into short form. \n\nNick Clason (17:07):\nThere's all kinds of opportunities there. And you're probably thinking, I don't have time for this. I get it. That is where like there has to be a, a vision and a mission like fueling behind this idea. Like we are going all in on this because this matters to generation Z and generation Alpha and the younger people in our church. It may not be the biggest like priority for your top givers and donors in their forties, fifties, and sixties, but it matters to the younger generation. So how can we do that? Recently I was talking to a church and the funniest part about this is that, um, we had met where we had a planned meeting on the calendar with two youth pastors from another church in town. And they walked in as me and my boss and my other coworker associate were all, um, filming a TikTok video. \n\nNick Clason (17:57):\nAnd it was one of those tos where it was like, do you know it or do you not know it? And the the theme was high school musical songs, and if you knew it, you went to one side of the, the frame on the camera, and if you didn't, you went to the other and they walked in on us doing that. Uh, but of course that led to a conversation like, what, what were you guys doing? How often do you post a TikTok? What's your philosophy and strategy behind it? But they told us that they were a youth ministry with 800 kids coming at one point in time and they don't have those numbers anymore. And so we like, that got me thinking like, again, the 800 kids that were a part of the church back in the day, why are kids less and less interested in church? \n\nNick Clason (18:35):\nAnd I think it's because there's more and more opportunity out there for them. And a lot of times our response to that is, well then we need to get kids off phones. We need to get kids off social media and get them back in church. And that could work, like, that could modify their behavior to make that happen. Um, but are they really there? Is their heart really in it at that point? Um, and the then the question I thought of was like, well then what was the commitment level of the 800 back in the day? Was it just the best, most poppin social gathering to come to? Or was it, um, they felt forced, they felt expected, they had not as much, you know, distraction opportunity as they do now. And so maybe the, the quality of those 800 though, the quantity was there, the quality wasn't maybe now same thing. \n\nNick Clason (19:26):\nThe quality is there and the quantity is not. How do you raise, how do you raise both? And I think one way that you can raise both is to lean into this hybrid ministry. How can you on YouTube with 400 hours uploaded every minute with 1 billion, um, what was it? 1 billion, 1 billion hours of content watched every single day with 1 billion hours of content watched every single day. How can you lean into that, um, as a church and show up where it matters most in people's everyday lives? What matters most is not showing up on YouTube. I want to be clear, but what matters most is showing up in people's lives on a regular and consistent basis and maybe in the unexpected zones, i e not just the times you're expected to show up Wednesday nights and Sunday mornings. Well, hey everyone, thanks so much for hanging out on this episode. \n\nNick Clason (20:19):\nI hope that just this kind of brain dump thought process, like live reaction to me exploring why in the world do my kids like YouTube so much? What does it mean for our churches helped? I still don't really know the actual why. I think it just gives them like their own control, their own algorithm selection. The algorithm shows them more and more of what they wanna watch and I think that they enjoy that. You know, um, some of the other streaming platforms are trying to sort of adapt that sort of algorithm ai thought process into what they're doing. I mean, so the reality is like they're still losing right to YouTube, like they're still losing to YouTube. And so, um, I just think that that trend is worth noticing. And uh, one of the reasons I notice it is, is threefold. One, I'm, I'm the church communication guy in our student ministry. \n\nNick Clason (21:04):\nTwo, I'm a youth pastor, so I interact with generation Alpha on a regular basis. Three, I'm the dad of generation alpha kids, like little, little kids, um, who are going to shape the future generations. And so those three things I'm noticing, and I hope that in immunos in them you find that advantageous and useful for your church to not grow outdated and stale, but to continue to grow young and and relevant to the students, kids and younger people in your congregations. Again, thanks so much for hanging out. Hey, I do wanna give you an update In episode 48, I talked about a shift in my content, what I'm doing now, and I did recently notice an uptick in my engagement and my views by focusing more on, on quality overt quantity. Um, and so again, I said in that episode it came down to just a margin or just like a capacity issue. \n\nNick Clason (21:54):\nUm, and so the fact is, I have noticed that going up, going up and I did talk several episodes back about a posting service kind of tanking my YouTube shorts views, my YouTube shorts views have finally bounced back. And I'm so grateful for it and I think it's because I, I fed it more quality content that people would hopefully interact with and engage with more frequently. So I just wanted to give you that update. I've always told you I'm gonna keep it real with y'all here. And so that's just me trying to do that. Hey again, thanks so much for hanging out and uh, we will talk next time and don't forget, and as always, stay hybrid.","content_html":"\u003cp\u003eIn this episode, titled, \u0026quot;Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?\u0026quot; we\u0026#39;re going to explore what Google has to say about why kids are obsessed with YouTube. We\u0026#39;re going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward.\u003cbr\u003e\nFREE EBOOK:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003cbr\u003e\nYOU GOT QUESTIONS? WE GOT ANSWERS:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/contact\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/contact\u003c/a\u003e\u003cbr\u003e\nSUBSCRIBE TO OUR YOUTUBE CHANNEL:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nFOLLOW ME ON TIKTOK:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick?lang=en\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick?lang=en\u003c/a\u003e\u003cbr\u003e\nJOIN US ON INSTAGRAM:\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nYOUTUBE ARTICLES\u003cbr\u003e\n\u003ca href=\"https://tiptopbrain.com/blog/is-youtube-for-kids-the-pros-and-cons-of-kids-on-youtube/#:%7E:text=Well%2C%20YouTube%20allows%20kids%20to,to%20learning%20a%20new%20language\" rel=\"nofollow\"\u003ehttps://tiptopbrain.com/blog/is-youtube-for-kids-the-pros-and-cons-of-kids-on-youtube/#:~:text=Well%2C%20YouTube%20allows%20kids%20to,to%20learning%20a%20new%20language\u003c/a\u003e.\u003cbr\u003e\nYOUTUBE ARTICLE #2\u003cbr\u003e\n\u003ca href=\"https://join.marketing/blog/youtube/#/\" rel=\"nofollow\"\u003ehttps://join.marketing/blog/youtube/#/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-03:39 Intro\u003cbr\u003e\n03:39-09:24 Introduction to Generation Alpha\u003cbr\u003e\n09:24-15:05 What does the Google Machine have to say about why kids are so obsessed with YouTube?\u003cbr\u003e\n15:05-20:14 How Generation Z \u0026amp; Gen Alpha\u0026#39;s consumption of YouTube might be changing things for the church\u003cbr\u003e\n20:14-22:41 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nHey everybody. Welcome back to another episode of the Hybrid Ministry Show. So excited to be with you. I, as always am your host, Nick Clason, along for the ride. And in today\u0026#39;s episode, I want to talk about this dude, my kids are obsessed with YouTube. What does this mean for the future? That\u0026#39;s what we have on store. So make sure that you stick around. We\u0026#39;re gonna talk about Generation Alpha, we\u0026#39;re gonna talk about what\u0026#39;s unique about YouTube, what I\u0026#39;ve found through a little bit of research and as well as just give some, as I\u0026#39;ve done before, some stream of consciousness kind of thoughts. This is what some implications might be for you and for your church moving forward, and how you can rethink the way, potentially the way that you do ministry or the way that you supplement what you do for ministry. Don\u0026#39;t want you to forget that we are on YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:52):\u003cbr\u003e\nAnd today I\u0026#39;m going to share a couple of exclusive graphics on the screen, so make sure that you head over there if that\u0026#39;s something that you\u0026#39;re interested in. Um, you can subscribe to that in the show notes, subscribe like the video. All those things will help. A rating or a review of the show, maybe even a share with a friend. All of that stuff really, really helps us get indexed gets found. And I just wanna say thank you. Like we have had, the last three or four months have been our biggest months by far, by like combined with almost all the other months before that. So we are well on our way to a thousand downloads. So pumped about that, we are almost up to 200 subscribers on YouTube. And so, again, very excited about that. Thank you guys for hanging out. I also want to toss this out there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:34):\u003cbr\u003e\nIf you\u0026#39;re listening, head to the show notes, \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e, and I\u0026#39;m gonna leave a link for the Q and for a q and a section. If you have questions that you want answered on this show, send them in. What are you grappling with? What are you wrestling through and how can we help be of any sort of assistant answering some of those and just giving some ideas and thoughts about. Again, uh, if you don\u0026#39;t know my story, I am a youth pastor, Nick Clason in the trenches at a church in Dallas Fort Worth area. I am doing all the things. I am running the programs. We got Wednesday nights, we got Sunday mornings, and I am also someone who\u0026#39;s just passionate about digital and hybrid ministry. Not because I want to forsake the gathering together, but because I want to add supplemental opportunities for you and me and us as a church to show up in the lives of our people, in my case, my students, in potentially your case, your congregation members\u0026#39; lives. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:26):\u003cbr\u003e\nAnd so that\u0026#39;s the whole mission and desire behind what we\u0026#39;re doing here at this show. And so that\u0026#39;s what we\u0026#39;re gonna be exploring is different social media platforms, church marketing tips, digital communication opportunities, church, social media, and church growth ideas, especially talking about younger generations like Generation Z and Generation Alpha. And so that\u0026#39;s in particular what this episode is going to be aimed at is this I idea and this realization that I\u0026#39;m coming to with Generation Alpha. If you don\u0026#39;t know Jen Alpha is the, um, most, uh, they are the youngest kids in our student ministry age right now, sixth, seventh, eighth grade. Um, and so we\u0026#39;re gonna dive into that a little bit more. Again, so thrilled to have you along in the show. I just wanna let you know one last thing before we dive into the actual content free ebook link in the show notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:20):\u003cbr\u003e\nIt will help you and give you your guide from posting a TikTok from zero all the way to finished. Again, thanks so much for hanging out on this, uh, show and let\u0026#39;s dive into, dude, my kids are obsessed with you two. What does this mean for the church? First, we\u0026#39;re gonna talk about Jen Alpha, so let\u0026#39;s go ahead and do that on the other side. All right, so generation alpha, the the oldest generation Alpha was born in 2010. So a little bit of Lucy Goose goosey math that makes them 13 years old. That is what I often do for, um, like age like that. All right, so like someone\u0026#39;s 13 years old. I always, if you subtract five, you\u0026#39;ll know what grade they\u0026#39;re in. That\u0026#39;s a little pro tip youth pastor tip that I use. So 13 minus five equals eight. That means that the, uh, oldest Gen Z is eighth grade. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:12):\u003cbr\u003e\nThat means that seventh and sixth grade. So our entire middle school ministry is Gen Alpha. I might have said Gen Z, but I mean Gen Alpha, generation Alpha is basically our entire middle school ministry. So youth pastors, if, if you\u0026#39;re a youth pastor like I am, you\u0026#39;ve been trying to crack the code of Gen Z. Gen Z is high school and in about four years, they\u0026#39;re done. We\u0026#39;re not worried about Gen Z anymore in student ministry, or we shouldn\u0026#39;t be. And you know, some churches are just now grappling with the idea of reaching millennials, bro, millennials are in their forties now. Like I am a millennial. I am 33 years old, I\u0026#39;ll be 34 in a couple of months. I am dead in the middle of my working life. I have children and my children are not Gen Z. My children are gen alpha. Um, so 2010 is the bracket. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:58):\u003cbr\u003e\nSo I have two kids, they\u0026#39;re born in 2016 and then 2018. So they\u0026#39;re square in that Gen alpha range. So a couple of things that are unique about them. 2010, keep in mind about this, right, 2010, for those of you listening, those of you older was the year that the ipo, the iPad was introduced. You might remember that. I remember when I was in college and the iPad was introduced, and when the iPad came out, I thought to myself, wow, who is even gonna use that? That\u0026#39;s just an over-inflated iPhone. It doesn\u0026#39;t even do anything for you. Now let me ask you this. How many iPads in your life have you owned me? 3, 4, 5, maybe at this point, right? Like at the time it was an ex exorbitant price tag. And I remember when it came out, we all in college, I was in college, all my friends were like, we\u0026#39;re not ever gonna get the iPad. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:47):\u003cbr\u003e\nThat\u0026#39;s ridiculous. I can do all the same things on my iPhone and carry it around in my pocket. Doesn\u0026#39;t even have data then if they did introduce one with data. But I had this really cool opportunity, did an internship one summer in Connecticut, and me and the guy that I was staying with, my host family, we were chatting up one day about the iPad and its functionality. And he worked in Times Square. So I was in Connecticut and he, he commuted down the train an hour into Times Square, worked at a bank in Times Square. And so he had the iPad as a thing to do on the train so that he could work and commute, respond to emails, all those types of things. He got the plan with data, so we\u0026#39;re talking about it, whatever. And I get ready to leave after my 10 weeks of staying at their house needing all their food. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:28):\u003cbr\u003e\nAnd uh, they give me a going away gift of an iPad, like a brand new iPad. And so I walk into school the next year as almost the only kid in the entire, like sophomore class or junior class, whatever class I was in that had an iPad. In fact, all my friends made fun of me because they, they talked about how like, uh, bougie or how like, um, over the top I was for actually owning an iPad. And there was this hashtag that would go around, it\u0026#39;s like hashtag Nick has an iPad. Like it, it was a joke. But my point in saying that is remember when the iPad came out, how long ago that was, how or how recent that might feel to you. That was the same year that the oldest group of generation Alpha kids were born back then when the iPad was created. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:16):\u003cbr\u003e\nSo hopefully that gives you just a little bit of context, a little bit of frame of reference timeline wise about when they were born, when that shift from Gen Z switched over to Generation Alpha. And so my kids, my personal kids are squarely in that Generation Alpha category and they are obsessed with YouTube. And so much so that our Disney plus our Netflix, all those things are not as important as our YouTube premium subscription that we just signed up for. In fact, I\u0026#39;m viewing YouTube Premium as one of my streaming services in my house. And quite frankly, the reason for that is my kids prefer to watch people like Ryan\u0026#39;s World or Dude Perfect. Or, um, what\u0026#39;s the one Rainbow Friends like on YouTube? So much so that I was like, I wanna get a, um, premium so that I can keep them away from commercials. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:07):\u003cbr\u003e\nAnd in one hand, yes, Jen Alpha has a much lower tolerance for commercials than you and I might do, uh, or you and I might have as people who\u0026#39;ve grown up with traditional broadcast tv, but also like, bro, I\u0026#39;m letting them loose on YouTube. Like I, I want to at least, and I\u0026#39;m in the age with them still where they\u0026#39;ll listen to me. They won\u0026#39;t be defiant intentionally or disobey intentionally. So they\u0026#39;ll watch what I tell them. They\u0026#39;re allowed to watch shows that I\u0026#39;m okay with them watching, but I had no control over the ads. And so I bought premium to control the ads. I e get rid of the ads and it\u0026#39;s a nice little feature. Um, I, I like it for my phone and stuff like that as well, cuz it\u0026#39;s my, my account and then their, so their subsidiary kids\u0026#39; accounts, but they are obsessed with it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:51):\u003cbr\u003e\nAnd so I was, I was just, you know, fighting them again. They\u0026#39;re like, Hey, I wanna be on YouTube, I wanna watch you on YouTube. And I\u0026#39;m like, all right, whatever. That\u0026#39;s fine. And they\u0026#39;re just watching our tv, you know, they don\u0026#39;t even really watch it on like their phones or tab, they don\u0026#39;t even have phones or, or devices really, but they\u0026#39;ll watch it on just like our Smart TVs, our Rokus. And I was like, why are they so obsessed with YouTube? Like what gives, like, why is the deal? And so I just, I wanted to explore that and that\u0026#39;s what I wanted to explore in this podcast episode. So let\u0026#39;s dive into the next section, which I\u0026#39;m titling, what did the Google machine have to say about this? Let\u0026#39;s check it out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:26):\u003cbr\u003e\nAll right. Like any good millennial parent, I did what we\u0026#39;ve all done before, right? And I had this idea, and so I asked Google, Google, why do my kids like YouTube so much more than any other shows? And here\u0026#39;s what, um, the first result spit out, it said, YouTube allows kids to explore their interest on a whim deeply, easily. And with great entertainment from week to week. Kids can go from, uh, routinely watching videos about plant-based diets to learning a new language. And so basically what I was saying is like that YouTube has just a vast array, a vast library of ideas to allow people to kind of explore. And that\u0026#39;s one of the things, especially with Gen Z, I think we started to see that shift. I think that\u0026#39;s gonna be even just as true, maybe even more true of generation alpha in the land of they get to tailor make their experience. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:17):\u003cbr\u003e\nAnd I think that that right there is going to be a massive shift for churches. I don\u0026#39;t think that we should compromise on our standards or our, the truth of the gospel or the truth of the message of Jesus and the fact that he redeems us from our sins and gives us an opportunity to have salvation found in him. But we oftentimes equate that truth of the gospel, that truth of Jesus with, uh, like, like church has to look this way. And if you\u0026#39;re not coming to church every single week in person for 52 weeks a year listening to a pastor\u0026#39;s sermon first and above all, and then maybe secondarily and ancillary finding community. But first you gotta make sure you go to that worship service. I mean, it\u0026#39;s a very fun prolific approach. Uh, we\u0026#39;ve, we\u0026#39;ve all learned that marketing the concentric circles Rick Warren. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:07):\u003cbr\u003e\nAnd I don\u0026#39;t know that that like funnel approach is, or that like large groom gr large room gathering experience is the top of the funnel anymore. I think the top of the funnel is what I\u0026#39;m trying to, to propose to all of you digital and hybrid options and digital and hybrid ministry. And then if someone is interested in custom making their experience, they may not find, I\u0026#39;ll just be honest with you, like, and don\u0026#39;t crucify me for this, but like, I would rather listen to my pastor sermon o on a run or on my way to work than sit and listen for an hour just to a talking head. Like, I love my pastor, but like I can put it on 1.5 speed. I can get just about all the same experiences out of it. There\u0026#39;s really no, and for me, I, I\u0026#39;m always, almost always late cuz I\u0026#39;m, I\u0026#39;m working on something ahead of time cuz my job is to work at church and I\u0026#39;m leaving early cuz I have to get to something else to run something else. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:02):\u003cbr\u003e\nI\u0026#39;m not talking to almost like a single soul in the auditorium. Like the one element that I really can\u0026#39;t get is live praise and worship. That is the one thing that I, I don\u0026#39;t think like Spotify or something else digital can replace. That being said, like I do really want that connection, that community. Like that\u0026#39;s really important to me. And, and I would almost argue, especially for our younger and next generations, like they want that real authentic like opportunity for connection and community. They want that more than they want a large group gathering auditorium. So I say that to say we have the message of the gospel, but we\u0026#39;ve equated the, the why or the mission and we\u0026#39;ve tied it very tightly to our method. And we\u0026#39;ve said the mission and the method are one and the same. And if you don\u0026#39;t love coming to church at eight 30 to listen to a sermon, you don\u0026#39;t love Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:57):\u003cbr\u003e\nAnd while again, I think that there are benefits of that, and I think that that\u0026#39;s like in a lot of churches, that\u0026#39;s the way things are done. And I think that that\u0026#39;s not a bad thing necessarily. I do think that in this like create your own experience world, how are we gonna reach people that can literally get on YouTube and watch whatever they want, yet we say, but you gotta do it this way over here. Like how much longer is that experience going to last? And so continuing on YouTube is the second largest search platform in the world, like right behind Google and it\u0026#39;s owned by Google. So not only is it the second largest, and it\u0026#39;s like, it\u0026#39;s not like it\u0026#39;s trying to compete with the first one, right? The first one powers the second largest search engine in the world. Some people say it\u0026#39;s the third largest. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:43):\u003cbr\u003e\nAnd and they would put Google images in between. Again, all three top three owned by Google. 400 hours of content is uploaded to YouTube. Every get this, every minute, 400 hours of content is uploaded to YouTube every single minute of every single day. That is bonkers to me. 1 million, or I\u0026#39;m sorry, excuse me, not million with an m, billion with a b, 1 billion hours of content are watched on YouTube every single day. Crazy. All right, this is from an article. Um, I got a couple different articles that I use to, to get some of these stats from. I\u0026#39;ll drop those in the show notes. Um, so check those out. But television viewing figures from across Europe, this is a European art article, are in decline. Children and young adults now watch a third less broadcast television than they did in 2010. So like I said, that graph is up here on the screen if you\u0026#39;re watching on YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:41):\u003cbr\u003e\nIf not, head on over to the show notes and you can check that out. But what I want you to know is that there, that YouTube is changing the game in television and I\u0026#39;m wondering what implications might be for church. So let\u0026#39;s dive into some potential church implications on how generation alpha and generation Z consumption of YouTube might be changing things for the church in 2023 and moving beyond. All right, so what are our church implications? What does YouTube and the rise of it have as far as churches are concerned? What are the implications? I mean, here\u0026#39;s the thing about churches, right? Like church is a social entity in a lot of ways. And like I know we\u0026#39;re like, no, no, no, it\u0026#39;s about Jesus and it\u0026#39;s about relationship with him and it\u0026#39;s not religion, it\u0026#39;s relationship, all those things. That\u0026#39;s fine. But at the, at the core of the day, like at the end of what we\u0026#39;re talking about here, like when people feel connected to a church, it\u0026#39;s because they feel connected to the belief system, probably, hopefully first and foremost, but then secondarily the community that they\u0026#39;ve found there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:39):\u003cbr\u003e\nAnd so if students, people, kids, parents, adults, anyone are not connected to the rest of the people, the rest of the larger organization of the church, they\u0026#39;re not gonna stay in the church. And so the reality about this, this is very simple, this is very basic. I\u0026#39;m not trying to say anything honestly, really profound to be a part of a church. You\u0026#39;re either a part of it or you\u0026#39;re not a part of it. Like that\u0026#39;s it, right? There\u0026#39;s really only two options. You either feel a part of it or you don\u0026#39;t feel a part of it. And there\u0026#39;s all sorts of in between about people who maybe feel in the margins are trying to get a part of it, can\u0026#39;t get a part of it, are not really trying to get a part of it, and are not really connected. But other people maybe like their parents are super connected. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:16):\u003cbr\u003e\nThere\u0026#39;s all sorts of stuff in between. But at the end of the day, you either feel connected or you don\u0026#39;t feel connected, okay? And like I said, there may be some gray, some nuance in there, but if you\u0026#39;re not feeling connected, the reality is this, is that, is that your like tie to your church, your interest in your church is not gonna be that elevated based off of what we typically offer. And so how are we going to find ways, find inroads into our people\u0026#39;s lives, potentially through YouTube? Uh, I said this a while back, 70, I think three or 79% of, um, people have at one point in time watched some sort of explainer how to video on YouTube. That\u0026#39;s a great spot for churches to just start. How to read your bible, how to find accountability, how to pray short form, long form, long form clipped into short form. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:07):\u003cbr\u003e\nThere\u0026#39;s all kinds of opportunities there. And you\u0026#39;re probably thinking, I don\u0026#39;t have time for this. I get it. That is where like there has to be a, a vision and a mission like fueling behind this idea. Like we are going all in on this because this matters to generation Z and generation Alpha and the younger people in our church. It may not be the biggest like priority for your top givers and donors in their forties, fifties, and sixties, but it matters to the younger generation. So how can we do that? Recently I was talking to a church and the funniest part about this is that, um, we had met where we had a planned meeting on the calendar with two youth pastors from another church in town. And they walked in as me and my boss and my other coworker associate were all, um, filming a TikTok video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:57):\u003cbr\u003e\nAnd it was one of those tos where it was like, do you know it or do you not know it? And the the theme was high school musical songs, and if you knew it, you went to one side of the, the frame on the camera, and if you didn\u0026#39;t, you went to the other and they walked in on us doing that. Uh, but of course that led to a conversation like, what, what were you guys doing? How often do you post a TikTok? What\u0026#39;s your philosophy and strategy behind it? But they told us that they were a youth ministry with 800 kids coming at one point in time and they don\u0026#39;t have those numbers anymore. And so we like, that got me thinking like, again, the 800 kids that were a part of the church back in the day, why are kids less and less interested in church? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:35):\u003cbr\u003e\nAnd I think it\u0026#39;s because there\u0026#39;s more and more opportunity out there for them. And a lot of times our response to that is, well then we need to get kids off phones. We need to get kids off social media and get them back in church. And that could work, like, that could modify their behavior to make that happen. Um, but are they really there? Is their heart really in it at that point? Um, and the then the question I thought of was like, well then what was the commitment level of the 800 back in the day? Was it just the best, most poppin social gathering to come to? Or was it, um, they felt forced, they felt expected, they had not as much, you know, distraction opportunity as they do now. And so maybe the, the quality of those 800 though, the quantity was there, the quality wasn\u0026#39;t maybe now same thing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:26):\u003cbr\u003e\nThe quality is there and the quantity is not. How do you raise, how do you raise both? And I think one way that you can raise both is to lean into this hybrid ministry. How can you on YouTube with 400 hours uploaded every minute with 1 billion, um, what was it? 1 billion, 1 billion hours of content watched every single day with 1 billion hours of content watched every single day. How can you lean into that, um, as a church and show up where it matters most in people\u0026#39;s everyday lives? What matters most is not showing up on YouTube. I want to be clear, but what matters most is showing up in people\u0026#39;s lives on a regular and consistent basis and maybe in the unexpected zones, i e not just the times you\u0026#39;re expected to show up Wednesday nights and Sunday mornings. Well, hey everyone, thanks so much for hanging out on this episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:19):\u003cbr\u003e\nI hope that just this kind of brain dump thought process, like live reaction to me exploring why in the world do my kids like YouTube so much? What does it mean for our churches helped? I still don\u0026#39;t really know the actual why. I think it just gives them like their own control, their own algorithm selection. The algorithm shows them more and more of what they wanna watch and I think that they enjoy that. You know, um, some of the other streaming platforms are trying to sort of adapt that sort of algorithm ai thought process into what they\u0026#39;re doing. I mean, so the reality is like they\u0026#39;re still losing right to YouTube, like they\u0026#39;re still losing to YouTube. And so, um, I just think that that trend is worth noticing. And uh, one of the reasons I notice it is, is threefold. One, I\u0026#39;m, I\u0026#39;m the church communication guy in our student ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:04):\u003cbr\u003e\nTwo, I\u0026#39;m a youth pastor, so I interact with generation Alpha on a regular basis. Three, I\u0026#39;m the dad of generation alpha kids, like little, little kids, um, who are going to shape the future generations. And so those three things I\u0026#39;m noticing, and I hope that in immunos in them you find that advantageous and useful for your church to not grow outdated and stale, but to continue to grow young and and relevant to the students, kids and younger people in your congregations. Again, thanks so much for hanging out. Hey, I do wanna give you an update In episode 48, I talked about a shift in my content, what I\u0026#39;m doing now, and I did recently notice an uptick in my engagement and my views by focusing more on, on quality overt quantity. Um, and so again, I said in that episode it came down to just a margin or just like a capacity issue. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:54):\u003cbr\u003e\nUm, and so the fact is, I have noticed that going up, going up and I did talk several episodes back about a posting service kind of tanking my YouTube shorts views, my YouTube shorts views have finally bounced back. And I\u0026#39;m so grateful for it and I think it\u0026#39;s because I, I fed it more quality content that people would hopefully interact with and engage with more frequently. So I just wanted to give you that update. I\u0026#39;ve always told you I\u0026#39;m gonna keep it real with y\u0026#39;all here. And so that\u0026#39;s just me trying to do that. Hey again, thanks so much for hanging out and uh, we will talk next time and don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"In this episode, titled, \"Dude, My Kids are Obsessed with YouTube. What does this mean for the future of the church and Generation Alpha?\" we're going to explore what Google has to say about why kids are obsessed with YouTube. We're going to look into the analytics and some stats about Generation Alpha, and finally some implications for our churches moving forward.","date_published":"2023-06-22T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/a3ef0a93-ba70-4be4-b4d4-05f2173a6da3.mp3","mime_type":"audio/mpeg","size_in_bytes":32683289,"duration_in_seconds":1361}]},{"id":"a22fb74c-6f5a-44ec-9fc1-4eb46f3db00b","title":"Episode 049: Church Social Media during VBS \u0026 Summer Camp","url":"https://www.hybridministry.xyz/049","content_text":"In this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer!\n\nFREE E-BOOK:\nhttps://www.hybridministry.xyz/articles/ebook\n\nYOUTUBE:\nhttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\n\nTIKTOK:\nhttps://www.tiktok.com/@clasonnick?lang=en\n\nINSTAGRAM:\nhttps://www.instagram.com/hybridministry/\n\nGOT QUESTIONS? WE GOT ANSWER:\nhttps://www.hybridministry.xyz/contact\n\nSHOWNOTES\nRUNNING A DIGITAL AD:\nhttps://www.hybridministry.xyz/009\nMY CHURCH YOUTH MINISTRY ON SOCIAL MEDIA:\nhttps://www.instagram.com/crosscreekstudents/\nMY CHURCH ON SOCIAL MEDIA:\nhttps://www.instagram.com/crosscreekcolleyville/\n\nTIMECODES\n00:00-01:56 Intro - VBS \u0026amp; Camp\n01:56-05:31 Classify the Proirity of Your Events\n05:31-08:36 Before your Event\n08:36-13:17 During Your Event\n13:17-15:05 After Your Event\n15:05-16:41 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWell, hey everyone. Welcome back to another episode of the Hybrid Ministry Show. You can head to http://hybridministry.xyz for all of your needs, including transcripts, show notes, and old archived episodes. But today, and in this episode, what I want to talk about is I want to talk about church communications and church social media for VBS and summer camp. How do you handle these two major monumental tent pole style events in your church that you no doubt are having to already probably try and reconcile and figure out? And so we want, I want to talk about what to do before your event, what to do during your event and what to do after your event. Now, here's what you need to know. In most cases, when this episode is dropping here in the middle of June, you were probably already full bore into your pre VBS or pre-camp planning, and I get that. \n\nNick Clason (00:56):\nAnd so this episode may be helpful for future, uh, years, future seasons, as well as give you some good ideas or thoughts during your, um, during your event or after your event of ways to handle church communications or church social media. Before we dive in, I wanna remind you that we are on YouTube, head to our YouTube channel to subscribe. We're on TikTok and I wanted to let you know that you can head in either of those places, the website or on YouTube or on TikTok to our show notes where you can get our completely free ebook on how to post to TikTok. It'll also put you on our email newsletter, which we are going to start getting going on a more regular basis. So far it's mostly just been, Hey, sign up for this ebook. Thanks. You're on our email newsletter and we've done nothing with that. \n\nNick Clason (01:40):\nUm, but we're gonna start sending out some thoughts and ideas here in the future. Uh, noth nothing in the works just yet, but it will be coming. So without any further ado, let's dive in. How do you handle VBS and how do you handle camp in your church? Let's go. All right, so at our church, we have events classified as tier one, tier two, and tier three. Tier one are like the lowest rung events. They may get like an a scrolling announcement and that's it. Tier two is a little higher and then tier three, all right, honestly, I might have that reverse tier one might be the best. Tier three might be like the worst quote unquote. Uh, but both VBS and camp are like the top tier events. And so in your church, I would recommend that VBS and camp also be top level events. \n\nNick Clason (02:26):\nIf you are a senior pastor, uh, that recommendation is for you. If you're a church communications person, that recommendation is for you. If you're a youth pastor or kids pastor listening and you're screaming at your car or your phone or your headphones right now, like, yes, it is the most popular event. Like, you already know that, right? And you're trying to get other people on board with that idea. So I would recommend making it your top tier event and pulling out as many of the stops as it takes in order for you to be able to do that. Now, before we dive into the pre, during and post suggestions for your event, I do just say, if you don't have an event or a communications classification, uh, spelled out in like a handbook of some sorts, let me, let me recommend that that might be your first step because one of the challenges in churches, you, every ministry wants to announce their thing. \n\nNick Clason (03:15):\nThe women's minister wants to announce her thing. The senior adults ministry wants to announce their thing. The college ministry wants to make sure that their thing is announced. The kids' ministry of course, wants VBS announced Student Ministry of courts wants camp announce. How do you announce those? How do you celebrate those when they're over? Like how do you categorize and classify what gets air time? What gets screen time, what gets stage time? And that is where I would say if you have a classification, tier one, tier two, tier three, and then explain what falls under each of those categories, it's helpful, um, so that like people can request those things. And then when, like ladies bunko on a Friday night at, you know, Pauline's house is vying for the top tier event, you as a church communications person, you're gonna have to say, well, that's not a top tier event because it doesn't affect more than 50% of our population. \n\nNick Clason (04:05):\nOr, you know, whatever the reasons might be. But sit down, work through what those things might be. A good rule of thumb is typically that you want the event or you want the thing that you're announcing that you're, you know, making known. You want it to affect a wide and vast majority of your people. And the reason that VBS does that is because it not only is for all of the kids in your church, but also you're gonna need just about as many volunteers or more than kids in your church to, to step up and serve. And so it is a big wide scale production. The entire church, the entire staff is usually involved in it. It's usually like a non-negotiable. You are not on vacation if you're on church staff during that week, like you are there. And so that's one of the reasons why it is such a top tier event camp is a little trickier, honestly, cuz it probably doesn't hit 50% of your people. \n\nNick Clason (04:53):\nUh, but it is a massive financial investment. And it is also probably your student ministry's most, uh, coveted or or biggest like event moment throughout the year. Um, it does also require a good portion, definitely a good portion of your student ministry, student ministry staff, student ministry volunteers. Does it include everybody? Maybe not. Um, but you may. And and that's where, right, like you can have your, you can have your, uh, categorizations, your classifications, but then sometimes like in that case you may fudge that and be like, this is still gonna be tier one. So let's dive into some ideas that you can do promoting and before your event, let's go. \n\nNick Clason (05:33):\nAll right, so if this is a top tier event and before your event starts, I wanna just give you some ideas. Do whatever you can pull all the stops to give it all the publicity that you can. What does that mean? Well, I would say give it all of your in church announcement moments. Give it all of your, um, give it all of your promotion that you can do inside the church. Video announcements, stage announcements, bathroom signs, uh, ev everything that you pull out, church bulletin, everything that you do on a week to week basis for your church. Give it everything that you got. All right. Like put all your gas behind all your effort, energy behind this event. Make sure that everyone in your church at least is very well aware of it. And then from the digital perspective and digital standpoint, how do you do and what do you do beyond that? \n\nNick Clason (06:22):\nWell, I would recommend that you create for yourself a individual dedicated landing page on your church website. Maybe it's, maybe you buy a domain, maybe it's whatever the theme is, you know, dot com. Like, uh, if your theme is like wet and wild rapids.com. Now if you're doing like VBS in a can or VBS from like a curriculum content place, that that website is probably gonna be taken by another church or just by the, the VBS curriculum provider in general, right? But create some sort of like website and maybe you can get like VBS in yourtown.com or VBS in yourtown.church or something like that, that you can just own and use every single year. And then recycle it and refresh it to match and go along with whatever the theme is. But then when people, um, are searching for VBS in your town, that is hopefully gonna index well in SEO and in Google search for the town that your church is in. \n\nNick Clason (07:18):\nUh, but, but create a website. And in my mind, that website can be your centralized hub. Now, you should already have some sort of centralized hub to your church. And so if people do go to your church and then they do wind up going to vbs, you can just simply link it over to that one. It can also be a subset of your page. You already are paying for a church page. You can just do, you know, whatever church.com/vbs, uh, or whatever church.com/camp. But give it its own dedicated page. And in vbs laying a camp, you want to do packing list, you wanna do themes, you want to be, let that be the place where parents can go for daily recaps posts, uh, links out to social links, out to videos, um, packing lists, forms if you're going away. Um, let's see. Uh, like I like to include Spotify playlists, uh, that the kids, uh, have been worshiping to so that people can access that. They can continue to listen to that on their own time. And then also, last but not least, an idea might be put some energy and effort behind some Facebook advertising. All right, I'll link in our episode here on how to run a Facebook ad, uh, with me and Matt from a couple of, uh, almost a year ago at this point. But I'll link the how-to step-by-step process of running, creating, targeting on a Facebook ad. But get some ad power behind your, uh, your two events, VBS and camp. \n\nNick Clason (08:38):\nAll right, what are you gonna do during vbs and what are you gonna do during camp? Right? Like I said, odds are when this video and, uh, podcast drop, you're already there. You don't really have a lot of the, the pre-work probably to do anymore. Or if not, you're, you're, you're minimal. And most of those decisions have already been, it may be too late to create a website. It may be too late, you know, to uh, run an ad. And so during, I would do whatever you can to create daily content for your screens in your room. And so what I mean by that is you're gonna have large projector screens, probably wherever you are, camp vbs, either of those. And if you can have 1, 2, 3, uh, photographers, videographers around the better VBS is probably easier for that cuz you can get volunteer ones, um, camp, you probably need to pay to have that person go and pay them to be there, right? \n\nNick Clason (09:26):\nYou gotta pay for their, their room and board and lodging. And then you also have to pay them to be there. If you're on a bigger church staff, you may have a full marketing department, communications department and they may be able to spare a, a member of their team to go to camp with you for the week. Um, and so you don't have to necessarily pay them cuz they're getting paid by the church, but you do have to pay for them to be there, if that makes sense. But those investments are worth it because capturing those memories, capturing those photos and being able to capture those videos are amazing. And one of the best things I think to do is every single day have a daily recap that you post on your screen. So as soon as the kids come in, the top of the service is a daily recap video. \n\nNick Clason (10:07):\nThey can screen for their team, they can scream for 'em, they see themselves, they can laugh, they can giggle, they can sing along with the songs. I think all those are great, amazing ideas. Um, also I think you should post daily recap stuff for social media. So think about the multiple avenues in which you may wanna post. You may wanna post on, uh, the feed, Facebook feed, Instagram feed in on Instagram. It's gonna be 10 photos. You may also wanna post videos or things in your stories. Um, and you may also wanna post some reels. So one of the things we just got done with VBS this last week at our church, our church was doing a daily recap video with like a voiceover. So one of the people on staff did it, I did it from one of the days cuz we were hosting, um, a sixth grade event called Cross the Creek Week. \n\nNick Clason (10:50):\nUm, and it's for our incoming, uh, sixth graders that was running in tandem in conjunction with their VBS across the, across the way. Um, but I would do like a recap, Hey, here's the, here's the theme, here's the word of the day, here's the verse. Um, and all the while there was just b-roll back behind of things going on events, uh, footage that they had for, for the event. I also posted on our own individual student ministry channels. The first two days I just did basic recaps. I just like got my phone out and just kind of captured the day, put a video on it, honestly edited it in TikTok or cap cut and just like let it be. And it was super simple text on screen, you know, cross Creek week day one. Uh, super easy way to do that. The, the third day I pulled students aside individually and I asked them, what's your favorite part of this event? \n\nNick Clason (11:38):\nAnd I, I just clipped all those together real fast. And then on the fourth and final day we had our missions offering and we offered a contest to our sixth graders that if they were able to meet some sort of goal, um, they could pie a leader of their choice in the face. And so there were six groups, six teams, and five of the six teams met that goal. And so five of the six teams got a pie leaders. And so we captured five pies in the face. If you're on YouTube, check this out, here's my photo of me getting pied in the face. Cuz they did in fact choose me for one of them. Um, but I posted a video all five, like boom, boom, boom, just real fast. And then at the end, the group photo of the five of us being pied. \n\nNick Clason (12:16):\nAnd so, um, I captured that. So on social, I would just, uh, look for different ways to capture what's going on. Um, I thought what, what my church was doing with the voiceover for the theme. I thought that was really good, um, and really well done. Um, and so I would, again, so you're looking at the, the challenge with it right? Is that you're looking for, uh, stuff for your screen. So you're looking for 10 80 by 1920, you're also looking for, um, you're also looking, what is that? No, that's 1920 by 10 80, then you're also looking for verticals. So then you're looking for 10 80 by 1920. Uh, so the way you capture it is gonna be different. So if you can have some people like you do social and you do, um, for the screens, vice versa, or you're just gonna have them like, come in, film this way and then come in and film this way, right? \n\nNick Clason (13:02):\nWhatever the case might be, I would, uh, try and find a way. And the more people you hand have, the more hands you have on deck to help with that, the better for during your event that you can produce on a daily sort of basis. Let's check out what we can do after, all right, after, I would do a big total recap of the whole event. So you've done daily recaps and now you're doing like the big total recap that can just be B roll and uh, maybe voiceover or something like that. One of my favorite things to do is bringing that like camp person, uh, with me. The video person to camp is have them capture eight to 12, uh, testimonies of people, um, student and a couple leaders, and then splice that up together with some good B-roll over it and, um, show it in the service or show it in the, um, like whatever sort of recap event you have, uh, for, for your people. \n\nNick Clason (13:58):\nUh, and also post it, you know, to YouTube clip it up verticals so you can post it to social. Um, we did an event, uh, we will do an event after camp this year called camp. So it's the camp recap, um, and we're gonna invite parents to it. And that's what we're gonna show our, our video for, for camp, for returning students, um, and for returning parents to be able to check out what's going on with, uh, what went on at camp, what went on with student ministry, um, and get that also, um, if it's good enough, it'll be able to get played in your big church lobby. Um, and it, what it'll do is it will help your parents. It'll help your donors, it will help anyone who gave fundraisers invested in student ministry. It will give them a picture of what their financial and what their monetary and what their time investment went to. \n\nNick Clason (14:45):\nAnd so, uh, this is why I think that capturing these moments digitally, um, and on video is so, so widely important because it just gives such a good picture and it helps bring your church along to what's going on in these monumental events for these, uh, for kid ministry and for student ministry. Well, hey everyone, so glad you hung out. I, uh, am thankful that you stuck around to the end of this video. Hey, I also just want to say like, I hope that you found this helpful and I also hope that you, um, have a great vbs and a great camp this season. Whether you're just finishing it or whether you're jumping into it this week. Um, prayers, blessings on you. I hope that it's amazing for any, uh, if you want to, to preview any of the content we did, I'll link both our, our overall church and, uh, my church's, uh, student ministry, which I run in the show notes. \n\nNick Clason (15:40):\nYou can check both of those out. You can again, head to YouTube to subscribe to our YouTube channel. Um, see the photo of me having Pie in the face. Uh, you can also follow me on TikTok for short video clips. And don't forget show notes and transcripts are available every single week http://hybridministry.xyz. This is gonna be episode number 049. Hey, listen, I'm gonna give you quick heads up. I may say that in some future episodes I lost a bunch of episodes on a hard drive, um, that is currently getting recovered now. Um, and so unfortunately, uh, there may be some, some shuffling. That's mostly a problem I have to deal with. Um, but I'm just letting you know that there be, there may be some clerical errors here in the next couple of weeks of me staying episode, whatever, and then it posting later cuz I currently don't have access to it. So anyway, all that to be said. Without any further ado, glad you're here. Thanks for hanging out. Head into the show notes to get everything you need. And as always, don't forget, stay hybrid.","content_html":"\u003cp\u003eIn this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer!\u003c/p\u003e\n\n\u003cp\u003eFREE E-BOOK:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eYOUTUBE:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTIKTOK:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick?lang=en\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick?lang=en\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eINSTAGRAM:\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/hybridministry/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/hybridministry/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eGOT QUESTIONS? WE GOT ANSWER:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/contact\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/contact\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nRUNNING A DIGITAL AD:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/009\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/009\u003c/a\u003e\u003cbr\u003e\nMY CHURCH YOUTH MINISTRY ON SOCIAL MEDIA:\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/crosscreekstudents/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/crosscreekstudents/\u003c/a\u003e\u003cbr\u003e\nMY CHURCH ON SOCIAL MEDIA:\u003cbr\u003e\n\u003ca href=\"https://www.instagram.com/crosscreekcolleyville/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/crosscreekcolleyville/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:56 Intro - VBS \u0026amp; Camp\u003cbr\u003e\n01:56-05:31 Classify the Proirity of Your Events\u003cbr\u003e\n05:31-08:36 Before your Event\u003cbr\u003e\n08:36-13:17 During Your Event\u003cbr\u003e\n13:17-15:05 After Your Event\u003cbr\u003e\n15:05-16:41 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, hey everyone. Welcome back to another episode of the Hybrid Ministry Show. You can head to \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e for all of your needs, including transcripts, show notes, and old archived episodes. But today, and in this episode, what I want to talk about is I want to talk about church communications and church social media for VBS and summer camp. How do you handle these two major monumental tent pole style events in your church that you no doubt are having to already probably try and reconcile and figure out? And so we want, I want to talk about what to do before your event, what to do during your event and what to do after your event. Now, here\u0026#39;s what you need to know. In most cases, when this episode is dropping here in the middle of June, you were probably already full bore into your pre VBS or pre-camp planning, and I get that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:56):\u003cbr\u003e\nAnd so this episode may be helpful for future, uh, years, future seasons, as well as give you some good ideas or thoughts during your, um, during your event or after your event of ways to handle church communications or church social media. Before we dive in, I wanna remind you that we are on YouTube, head to our YouTube channel to subscribe. We\u0026#39;re on TikTok and I wanted to let you know that you can head in either of those places, the website or on YouTube or on TikTok to our show notes where you can get our completely free ebook on how to post to TikTok. It\u0026#39;ll also put you on our email newsletter, which we are going to start getting going on a more regular basis. So far it\u0026#39;s mostly just been, Hey, sign up for this ebook. Thanks. You\u0026#39;re on our email newsletter and we\u0026#39;ve done nothing with that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:40):\u003cbr\u003e\nUm, but we\u0026#39;re gonna start sending out some thoughts and ideas here in the future. Uh, noth nothing in the works just yet, but it will be coming. So without any further ado, let\u0026#39;s dive in. How do you handle VBS and how do you handle camp in your church? Let\u0026#39;s go. All right, so at our church, we have events classified as tier one, tier two, and tier three. Tier one are like the lowest rung events. They may get like an a scrolling announcement and that\u0026#39;s it. Tier two is a little higher and then tier three, all right, honestly, I might have that reverse tier one might be the best. Tier three might be like the worst quote unquote. Uh, but both VBS and camp are like the top tier events. And so in your church, I would recommend that VBS and camp also be top level events. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:26):\u003cbr\u003e\nIf you are a senior pastor, uh, that recommendation is for you. If you\u0026#39;re a church communications person, that recommendation is for you. If you\u0026#39;re a youth pastor or kids pastor listening and you\u0026#39;re screaming at your car or your phone or your headphones right now, like, yes, it is the most popular event. Like, you already know that, right? And you\u0026#39;re trying to get other people on board with that idea. So I would recommend making it your top tier event and pulling out as many of the stops as it takes in order for you to be able to do that. Now, before we dive into the pre, during and post suggestions for your event, I do just say, if you don\u0026#39;t have an event or a communications classification, uh, spelled out in like a handbook of some sorts, let me, let me recommend that that might be your first step because one of the challenges in churches, you, every ministry wants to announce their thing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:15):\u003cbr\u003e\nThe women\u0026#39;s minister wants to announce her thing. The senior adults ministry wants to announce their thing. The college ministry wants to make sure that their thing is announced. The kids\u0026#39; ministry of course, wants VBS announced Student Ministry of courts wants camp announce. How do you announce those? How do you celebrate those when they\u0026#39;re over? Like how do you categorize and classify what gets air time? What gets screen time, what gets stage time? And that is where I would say if you have a classification, tier one, tier two, tier three, and then explain what falls under each of those categories, it\u0026#39;s helpful, um, so that like people can request those things. And then when, like ladies bunko on a Friday night at, you know, Pauline\u0026#39;s house is vying for the top tier event, you as a church communications person, you\u0026#39;re gonna have to say, well, that\u0026#39;s not a top tier event because it doesn\u0026#39;t affect more than 50% of our population. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:05):\u003cbr\u003e\nOr, you know, whatever the reasons might be. But sit down, work through what those things might be. A good rule of thumb is typically that you want the event or you want the thing that you\u0026#39;re announcing that you\u0026#39;re, you know, making known. You want it to affect a wide and vast majority of your people. And the reason that VBS does that is because it not only is for all of the kids in your church, but also you\u0026#39;re gonna need just about as many volunteers or more than kids in your church to, to step up and serve. And so it is a big wide scale production. The entire church, the entire staff is usually involved in it. It\u0026#39;s usually like a non-negotiable. You are not on vacation if you\u0026#39;re on church staff during that week, like you are there. And so that\u0026#39;s one of the reasons why it is such a top tier event camp is a little trickier, honestly, cuz it probably doesn\u0026#39;t hit 50% of your people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:53):\u003cbr\u003e\nUh, but it is a massive financial investment. And it is also probably your student ministry\u0026#39;s most, uh, coveted or or biggest like event moment throughout the year. Um, it does also require a good portion, definitely a good portion of your student ministry, student ministry staff, student ministry volunteers. Does it include everybody? Maybe not. Um, but you may. And and that\u0026#39;s where, right, like you can have your, you can have your, uh, categorizations, your classifications, but then sometimes like in that case you may fudge that and be like, this is still gonna be tier one. So let\u0026#39;s dive into some ideas that you can do promoting and before your event, let\u0026#39;s go. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:33):\u003cbr\u003e\nAll right, so if this is a top tier event and before your event starts, I wanna just give you some ideas. Do whatever you can pull all the stops to give it all the publicity that you can. What does that mean? Well, I would say give it all of your in church announcement moments. Give it all of your, um, give it all of your promotion that you can do inside the church. Video announcements, stage announcements, bathroom signs, uh, ev everything that you pull out, church bulletin, everything that you do on a week to week basis for your church. Give it everything that you got. All right. Like put all your gas behind all your effort, energy behind this event. Make sure that everyone in your church at least is very well aware of it. And then from the digital perspective and digital standpoint, how do you do and what do you do beyond that? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:22):\u003cbr\u003e\nWell, I would recommend that you create for yourself a individual dedicated landing page on your church website. Maybe it\u0026#39;s, maybe you buy a domain, maybe it\u0026#39;s whatever the theme is, you know, dot com. Like, uh, if your theme is like wet and wild rapids.com. Now if you\u0026#39;re doing like VBS in a can or VBS from like a curriculum content place, that that website is probably gonna be taken by another church or just by the, the VBS curriculum provider in general, right? But create some sort of like website and maybe you can get like VBS in yourtown.com or VBS in yourtown.church or something like that, that you can just own and use every single year. And then recycle it and refresh it to match and go along with whatever the theme is. But then when people, um, are searching for VBS in your town, that is hopefully gonna index well in SEO and in Google search for the town that your church is in. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:18):\u003cbr\u003e\nUh, but, but create a website. And in my mind, that website can be your centralized hub. Now, you should already have some sort of centralized hub to your church. And so if people do go to your church and then they do wind up going to vbs, you can just simply link it over to that one. It can also be a subset of your page. You already are paying for a church page. You can just do, you know, whatever church.com/vbs, uh, or whatever church.com/camp. But give it its own dedicated page. And in vbs laying a camp, you want to do packing list, you wanna do themes, you want to be, let that be the place where parents can go for daily recaps posts, uh, links out to social links, out to videos, um, packing lists, forms if you\u0026#39;re going away. Um, let\u0026#39;s see. Uh, like I like to include Spotify playlists, uh, that the kids, uh, have been worshiping to so that people can access that. They can continue to listen to that on their own time. And then also, last but not least, an idea might be put some energy and effort behind some Facebook advertising. All right, I\u0026#39;ll link in our episode here on how to run a Facebook ad, uh, with me and Matt from a couple of, uh, almost a year ago at this point. But I\u0026#39;ll link the how-to step-by-step process of running, creating, targeting on a Facebook ad. But get some ad power behind your, uh, your two events, VBS and camp. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:38):\u003cbr\u003e\nAll right, what are you gonna do during vbs and what are you gonna do during camp? Right? Like I said, odds are when this video and, uh, podcast drop, you\u0026#39;re already there. You don\u0026#39;t really have a lot of the, the pre-work probably to do anymore. Or if not, you\u0026#39;re, you\u0026#39;re, you\u0026#39;re minimal. And most of those decisions have already been, it may be too late to create a website. It may be too late, you know, to uh, run an ad. And so during, I would do whatever you can to create daily content for your screens in your room. And so what I mean by that is you\u0026#39;re gonna have large projector screens, probably wherever you are, camp vbs, either of those. And if you can have 1, 2, 3, uh, photographers, videographers around the better VBS is probably easier for that cuz you can get volunteer ones, um, camp, you probably need to pay to have that person go and pay them to be there, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:26):\u003cbr\u003e\nYou gotta pay for their, their room and board and lodging. And then you also have to pay them to be there. If you\u0026#39;re on a bigger church staff, you may have a full marketing department, communications department and they may be able to spare a, a member of their team to go to camp with you for the week. Um, and so you don\u0026#39;t have to necessarily pay them cuz they\u0026#39;re getting paid by the church, but you do have to pay for them to be there, if that makes sense. But those investments are worth it because capturing those memories, capturing those photos and being able to capture those videos are amazing. And one of the best things I think to do is every single day have a daily recap that you post on your screen. So as soon as the kids come in, the top of the service is a daily recap video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:07):\u003cbr\u003e\nThey can screen for their team, they can scream for \u0026#39;em, they see themselves, they can laugh, they can giggle, they can sing along with the songs. I think all those are great, amazing ideas. Um, also I think you should post daily recap stuff for social media. So think about the multiple avenues in which you may wanna post. You may wanna post on, uh, the feed, Facebook feed, Instagram feed in on Instagram. It\u0026#39;s gonna be 10 photos. You may also wanna post videos or things in your stories. Um, and you may also wanna post some reels. So one of the things we just got done with VBS this last week at our church, our church was doing a daily recap video with like a voiceover. So one of the people on staff did it, I did it from one of the days cuz we were hosting, um, a sixth grade event called Cross the Creek Week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:50):\u003cbr\u003e\nUm, and it\u0026#39;s for our incoming, uh, sixth graders that was running in tandem in conjunction with their VBS across the, across the way. Um, but I would do like a recap, Hey, here\u0026#39;s the, here\u0026#39;s the theme, here\u0026#39;s the word of the day, here\u0026#39;s the verse. Um, and all the while there was just b-roll back behind of things going on events, uh, footage that they had for, for the event. I also posted on our own individual student ministry channels. The first two days I just did basic recaps. I just like got my phone out and just kind of captured the day, put a video on it, honestly edited it in TikTok or cap cut and just like let it be. And it was super simple text on screen, you know, cross Creek week day one. Uh, super easy way to do that. The, the third day I pulled students aside individually and I asked them, what\u0026#39;s your favorite part of this event? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:38):\u003cbr\u003e\nAnd I, I just clipped all those together real fast. And then on the fourth and final day we had our missions offering and we offered a contest to our sixth graders that if they were able to meet some sort of goal, um, they could pie a leader of their choice in the face. And so there were six groups, six teams, and five of the six teams met that goal. And so five of the six teams got a pie leaders. And so we captured five pies in the face. If you\u0026#39;re on YouTube, check this out, here\u0026#39;s my photo of me getting pied in the face. Cuz they did in fact choose me for one of them. Um, but I posted a video all five, like boom, boom, boom, just real fast. And then at the end, the group photo of the five of us being pied. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:16):\u003cbr\u003e\nAnd so, um, I captured that. So on social, I would just, uh, look for different ways to capture what\u0026#39;s going on. Um, I thought what, what my church was doing with the voiceover for the theme. I thought that was really good, um, and really well done. Um, and so I would, again, so you\u0026#39;re looking at the, the challenge with it right? Is that you\u0026#39;re looking for, uh, stuff for your screen. So you\u0026#39;re looking for 10 80 by 1920, you\u0026#39;re also looking for, um, you\u0026#39;re also looking, what is that? No, that\u0026#39;s 1920 by 10 80, then you\u0026#39;re also looking for verticals. So then you\u0026#39;re looking for 10 80 by 1920. Uh, so the way you capture it is gonna be different. So if you can have some people like you do social and you do, um, for the screens, vice versa, or you\u0026#39;re just gonna have them like, come in, film this way and then come in and film this way, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:02):\u003cbr\u003e\nWhatever the case might be, I would, uh, try and find a way. And the more people you hand have, the more hands you have on deck to help with that, the better for during your event that you can produce on a daily sort of basis. Let\u0026#39;s check out what we can do after, all right, after, I would do a big total recap of the whole event. So you\u0026#39;ve done daily recaps and now you\u0026#39;re doing like the big total recap that can just be B roll and uh, maybe voiceover or something like that. One of my favorite things to do is bringing that like camp person, uh, with me. The video person to camp is have them capture eight to 12, uh, testimonies of people, um, student and a couple leaders, and then splice that up together with some good B-roll over it and, um, show it in the service or show it in the, um, like whatever sort of recap event you have, uh, for, for your people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:58):\u003cbr\u003e\nUh, and also post it, you know, to YouTube clip it up verticals so you can post it to social. Um, we did an event, uh, we will do an event after camp this year called camp. So it\u0026#39;s the camp recap, um, and we\u0026#39;re gonna invite parents to it. And that\u0026#39;s what we\u0026#39;re gonna show our, our video for, for camp, for returning students, um, and for returning parents to be able to check out what\u0026#39;s going on with, uh, what went on at camp, what went on with student ministry, um, and get that also, um, if it\u0026#39;s good enough, it\u0026#39;ll be able to get played in your big church lobby. Um, and it, what it\u0026#39;ll do is it will help your parents. It\u0026#39;ll help your donors, it will help anyone who gave fundraisers invested in student ministry. It will give them a picture of what their financial and what their monetary and what their time investment went to. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:45):\u003cbr\u003e\nAnd so, uh, this is why I think that capturing these moments digitally, um, and on video is so, so widely important because it just gives such a good picture and it helps bring your church along to what\u0026#39;s going on in these monumental events for these, uh, for kid ministry and for student ministry. Well, hey everyone, so glad you hung out. I, uh, am thankful that you stuck around to the end of this video. Hey, I also just want to say like, I hope that you found this helpful and I also hope that you, um, have a great vbs and a great camp this season. Whether you\u0026#39;re just finishing it or whether you\u0026#39;re jumping into it this week. Um, prayers, blessings on you. I hope that it\u0026#39;s amazing for any, uh, if you want to, to preview any of the content we did, I\u0026#39;ll link both our, our overall church and, uh, my church\u0026#39;s, uh, student ministry, which I run in the show notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:40):\u003cbr\u003e\nYou can check both of those out. You can again, head to YouTube to subscribe to our YouTube channel. Um, see the photo of me having Pie in the face. Uh, you can also follow me on TikTok for short video clips. And don\u0026#39;t forget show notes and transcripts are available every single week \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e. This is gonna be episode number 049. Hey, listen, I\u0026#39;m gonna give you quick heads up. I may say that in some future episodes I lost a bunch of episodes on a hard drive, um, that is currently getting recovered now. Um, and so unfortunately, uh, there may be some, some shuffling. That\u0026#39;s mostly a problem I have to deal with. Um, but I\u0026#39;m just letting you know that there be, there may be some clerical errors here in the next couple of weeks of me staying episode, whatever, and then it posting later cuz I currently don\u0026#39;t have access to it. So anyway, all that to be said. Without any further ado, glad you\u0026#39;re here. Thanks for hanging out. Head into the show notes to get everything you need. And as always, don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"In this episode Nick discusses what to do before, during and after your gigantic summer events of Vacation Bible School (VBS) and Youth Summer Camp. How do you handle social and digital media? How do you promote? And what are the best practices to recap and successfully bring your entire church along for the ride on some of your biggest events of the summer!","date_published":"2023-06-15T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/a22fb74c-6f5a-44ec-9fc1-4eb46f3db00b.mp3","mime_type":"audio/mpeg","size_in_bytes":24056187,"duration_in_seconds":1001}]},{"id":"6ac0ac0f-3072-4e36-9836-8213ddfbdddb","title":"Episode 048: My Newly Revised Church Social Media Planning and Posting Strategy for the rest of 2023","url":"https://www.hybridministry.xyz/048","content_text":"In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. Dive in and take a look at what you can learn and adapt into your church's social media strategy for 2023 and beyond to maximize your reach of Millennials, Generation Z and the future of Generation Alpha.\n\nFollow Along on YouTube:\nhttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nCome Hang with Nick on TikTok:\nhttps://www.tiktok.com/@clasonnick?lang=en\nShownotes \u0026amp; Transcripts for this Episode:\nhttp://www.hybridministry.xyz/048\n\nSHOWNOTES\nThe Original 2023 Posting Strategy:\nhttps://www.hybridministry.xyz/025\n\nFREE E-Book on Posting to TikTok in 2023:\nhttps://www.hybridministry.xyz/articles/ebook\n\nTo see Nick's Church's Social Media in Action:\nInstagram: https://www.instagram.com/crosscreekstudents/\nYouTube: https://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw\nTikTok: https://www.tiktok.com/@crosscreekstudents?lang=en\n\nTIMECODES\n00:00-04:37 Intro\n04:37-06:55 Why I'm shifting from posting less content on social media in 2023\n06:55-15:30 Reason #1: Quantity to Quality\n15:30-18:59 Reason #2: Margin for more variety of Social Media posts\n18:59-23:03 In Conclusion\n\nTRANSCRIPT\nNick Clason (00:02):\nHey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am with you as always as your host, Nick Clason. Excited and thrilled to be with you on this episode. And in this episode, I want to give you my updated church social media posting strategy for 2023. Uh, I will link in the show notes if you've been around any length of time, my ultimate, uh, church social media posting strategy. Um, and I, I gave that back, I believe, around Christmas time, um, in 2022. And so here we are. It's May or June, depending on when you're catching this, or maybe even later if you're watching back through the archives, um, or listening back to the archives. Um, but now I want to just give an update and, uh, say, Hey, here's what I have been doing. Here's where I have been, and here's what I now know and here's the direction that I am now gonna go. \n\nNick Clason (01:06):\nSo tune in for that. But before we do, uh, if you haven't already figured out, we are on YouTube. So join us over there. Give us a, like a subscribe, all that stuff. Super duper helps with the algorithm. Um, and we would super appreciate it if any of those things, uh, were available or a thing that you could do for us. Uh, if you're in a podcast catcher, uh, subscribe so that you get this episode for free. It will automatically, uh, download, automatically show up in your feed every single Thursday morning at 4:00 AM when these things drop. And a rating or a review, either on Apple Podcast, on the YouTube podcast, any of those places, Spotify, we are all those places. So we would welcome a rating or a review. Um, it really helps with the algorithm. And, um, I believe in this message. I hope that if you're listening, that you two also believe in this message. \n\nNick Clason (01:57):\nAnd if you are finding it helpful, um, getting that word out there in some way, just by helping us give it a rating that helps other people find their show, that helps other people attach to the mission message, um, of what hybrid ministry is all about. If, if you're new, you know, what we're essentially saying is, uh, this is not a all about digital ministry, though. There is a lot of elements of digital ministry in here. Um, and this is not all about in-person ministry. What this really is, is this is a melding of the two, and it's helping kind of fuse where, where the road meets between, um, just in person or just on online or just in digital. And so that's why we're calling it hybrid. It's a both and sort of experience. That being said, most churches are really good with their in-person experiences, um, and they may not be as good with some of their hybrid experiences, and it could be streaming your service. \n\nNick Clason (02:57):\nThat could be what a hybrid experience is. That's what most churches, uh, do. That's, that's what most of their online or digital strategy is, is like, well, we streamed the service, COVID forced us to buy a camera, stick it in the back of the room and stream the service. And that's all well and good. And if you're doing that, I'd recommend continue doing it. But there are many more ways, I think, to enter into that space, uh, and to offer more than just your Sunday morning experience to your church members, your church attenders, and your perspective people. So again, thank you for joining us. One of the major players right now in 2023. Um, and this will still bear itself out and you're about to see and hear in my updated church, uh, media posting strategy in 2023 is short form, vertical based video. And I have created for you a 100% free ebook. \n\nNick Clason (03:49):\nI would love for you to click the link in the show notes and head there and download your very own copy of it. Uh, it's just a way for you or a church social media manager or an intern or a college student to grab a phone and start creating tos completely free and from scratch. It is an ebook that we created step by step, walking you through. It's titled, have I Already Ruined My Church TikTok account? And we would just love for you to check that out and use it, and hopefully that will be to your benefit and your advantage as you're trying to lean into more and more of the hybrid space here in 2023 in an effort to reach Gen Z and millennials and beyond. So again, without any further ado, glad you're here. Thanks for joining us. Let's dive in to my updated church social media posting strategy in 2023. \n\nNick Clason (04:38):\nThe day was May 7th, 2023. That's the day I finally shifted my strategy from before. So a little bit of historical context so that you understand. Like I said, if you wanna go back and listen, drop the link to that in the show notes, check that out. But I have been posting three short form vertical video based content pieces every single day for five days a week. The reason I choose the five days a week thing is because I'm attempting to have rhythm and rest in a Sabbath and a weekend. And so I don't post on Friday and Saturday as a a member of church staff. Sun Sunday is for sure a working day, right? Um, and so therefore I just, I choose Friday and Saturday as my two days off. It works pretty well. So I post Sunday, Monday, Tuesday, Wednesday, Thursday. That's why really, that's really the rhyme or reason works well with my schedule. \n\nNick Clason (05:32):\nUm, and I would recommend that, like, I would recommend not overdoing it on your days off, because the, the reality is social media is relentless. It is a never ending beast, and it is always hungry. And so the more that you give to it, the more it's gonna want and the more it's gonna need. And so unless you have boundaries, there is really no, uh, stopping to it. And so it's up to you to create the boundaries to stay healthy, to stay in a spot that is gonna keep you mentally strong and all those types of things. So anyway, I've been posting three times a day, five days a week, and I just now shifted down and this is my new strategy. It's not earth shattering, and it's not a big shift. Okay? I've shifted down from three a day to two a day. So let's talk about what caused and what brought me to that shift. \n\nNick Clason (06:19):\nIt's multifaceted. There are two main points, and in the next couple sections, I'm gonna break down point number one, I'm gonna break down point number two. Um, but all of this is, while it's not monumental, it is a slight shift. And so if you have been following my recommended strategy, I will explain why I still think that there is benefit and merit to the three posts a day versus maybe the two posts a day. That is honestly ultimately gonna be up to you and up to your call. But before we do that, let me dive into my two-pronged reason for shifting from three a day to two a day. Let's go. Reason number one, why I am making this shift is I am hoping that shifting from posting three day to two a day, it's gonna take my weekly from 15 down to 10. Um, and there's already a rhythm baked in what I'm doing. \n\nNick Clason (07:12):\nLike, for example, we're pre-filing all of our message content on video. And so out of that, I pull three, uh, shorts, three tos every single week, um, that are short message clips, um, Brady Shearer and the, and the people at Nucleus call it social sermons. Um, but essentially we're clipping a, a message with hopefully what I would consider to be a good hook, whether it is or not, I don't know. I'm still growing in that skill, I would say. And then at the end, we're pushing them to go consume longer sections of our YouTube, um, or podcast content. Uh, and so hopefully they find it and then they go, they go discover and, and become, you know, more engaged, more entrenched in what we're doing on social media. Anyway, all that to be said, right? Like, I am trying to, so, so there's three right there. \n\nNick Clason (08:02):\nOkay, so outta my 10. Now I already have three. I only have to come up with seven more. And so ultimately I'm trying to shift, uh, creating quantity content to quality content. Now, I, I have not been trying to produce crap. Like, that's not been my goal, right? By any means. Like, I'm trying to do good work. I'm trying to be thoughtful, I'm trying to be creative, but there's just something about three a day that just feels relentless. And yesterday, May 7th was actually the very, and that May 7th, as of this recording, this will drop multiple weeks later. But, um, May 7th, when I first posted this, like, that was my very first day of posting only two a day. And it, it felt different. Like, I don't know it, you know, you might think like, what are you talking about? Like, it's only one different, like, I know, but it just, it, there's something about it, it just did. \n\nNick Clason (08:48):\nAnd, uh, the illustration that I would make is I'm trying to produce really good quality content now, like part of the quantity, um, has been a little bit of an antiquated, I think, algorithm thing. And by antiquated, I mean, like a couple months ago,  in social media land that's antiquated. You had to show up a lot and you had to show up frequently. You had to show up often. And if you can do three a day, if you can do quality content multiple times a day, you should. And I would still a hundred percent recommend it, but I just know my personal margin, like was not really allowing that anymore. Um, I was ha I was struggling with coming up with good ideas. And in like one of my original iterations of our plan, I've told you before, I work as a youth pastor. \n\nNick Clason (09:30):\nI'm on a team. I'm one of three on our team. I have a director. There's me, I'm like the, the social media guru. And then we have, uh, another associate on our team. And, and she's a female. And so like the two of them, like I I, I dished out some social media stuff early on, like, Hey, you take three and you take three and I'll take the remainder. And they each both struggled with it for different reasons. Um, and, and so I pulled us back together and I said, what if we filmed some stuff together? We got all of us on camera at the same time. Instead of it just being like my talking head than your talking head, than your turn for your talking head. And they loved that idea. It was easier for them, but that dumped a lot more of the editing load back on my plate. \n\nNick Clason (10:12):\nAnd so as a result of that, that's why I'm making this shift. The other thing is, you, you're in grow mode. I think when you're starting from scratch and you're doing a lot a day, we've, we've grown a lot. Go back to the last episode, I'll link it in the show notes. I give you my progress support. We have a fair bit of followers, we have a fair bit of subscribers in all four of the places. And so I think we've established ourselves. So now I wanna start creating really good content because that is the other thing that the recent TikTok algorithm has made very clear, is that like they are now going for good solid quality content. It's not just about hopping on a trend or a sound. And if you're on that sound, you can ride that wave to a lot of views, a lot of subscribers like that just doesn't work anymore. \n\nNick Clason (10:56):\nI mean, and you saw that born out in some of my most recent like deep dives into analytics, is that like, we're not catching those waves the way that we were hoping that we would. And so therefore we have to not just try to rely on good cap cut templates or good trending sounds and funny dances. We have to actually create quality content that people are going to want to see, watch and consume. That's gonna be the path forward. And so to do that, I'm trying to pull back the number of, of posts I do a day so that I can spend more time on quality content. Right now, I am doing a series, you can check it out. It's at Cross Creek Church right now. I'm hoping it'll change to at Cross Creek students, but TikTok and name changes. So, um, but I'm doing a series, um, on all of our, our short form video platforms called Grow. \n\nNick Clason (11:47):\nAnd i, I want to give bible and Bible study hack ideas. And so I'm opening with a hook with, it's all gonna be like bot ai voice, uh, filtered. And so it says like, this Bible study hack is an absolute game changer. That's how it starts. And then I post screenshots from the Bible app, or I post, uh, screenshots or downloaded images from other things. Uh, like the one today is gonna be about the, uh, printing press and how we now have access to the Bible everywhere. The early church didn't have that, right? We have it now in our pockets on our devices. Um, I also post one about like second Timothy three 16, how God's word is, uh, God breathe and useful for teaching, re repeating, correcting and training and righteousness and how that's gonna benefit to us. And so break down some of those verses give them hacks in the you version Bible app. \n\nNick Clason (12:42):\nSo that's gonna require some more effort on the prep side before I just get out there and start farting out, right? Some, like, some some TikTok. So I'm trying to put in some good thoughtful preparation, and then once I do the prep, then I have to turn around and edit it. So I'm, I'm really seeing a lot of these things from start to finish. In a lot of cases, if you're like a church social media manager, you might just be on the editing portion of it. And so you have the time and the bandwidth. Um, if you have content creators, pastors, whatever you're gonna call them on the backend doing the work, great. Like keep, keep letting them pump that stuff out. And the more you can produce, the better. If you have a good strategy and can post more than five times a day and you're handing it off some people on their days off and whatever, like yes, yes to all of that, right? \n\nNick Clason (13:29):\nBut at the end of the day, like, I am making this move to just try and build in a little bit more, uh, margin for me. And so, um, like I said, I'm, I'm trying to, um, in addition to creating good content, I'm trying to become a little bit more aggressive on my edits too. Um, spending more time on my edits, edits that are gonna be, um, good and stop the scroll and grab people's attention and all those types of things. So all of that just takes more time. And the more time I have, uh, is gonna be used to create 10 really good pieces of content every single week that I may have to edit every single one of them in like Adobe Premier Pro or my video editing software of choice. Um, as opposed to just pulling some random quick ones out off my phone, which is what I, I have been doing for some of the filler pieces. \n\nNick Clason (14:18):\nThere's nothing wrong with it. I mean, quite honestly, on my personal YouTube shorts, I posted, uh, one of those Jonas Brothers filters a couple weeks ago. Like, don't get stressed, we're gonna get figured out. Oh, deep conversations at the Waffle House. You might have seen it if you've been on TikTok, if not, you're welcome for that glorious singing in your ear holes. But I posted that and it's got like 53,800 views on YouTube and it helped drive my subscribers up over like 30 overnight. So you never know when one of those is just gonna like catch. And quite honestly, I posted it a week and a half ago and yesterday was when I saw my subscribers just freaking skyrocket, like outta nowhere. And so those still play a part. Those still work and those still happen, you know, every now and then. And so, um, leave space for some of those good cap cut templates, I would say for some of those good training audios, um, so that you can ride some of those waves cuz that that stuff does still happen. \n\nNick Clason (15:19):\nSo that's reason number one. I'm, I'm hoping to, uh, shift from quantity to quality. I'm hoping to buy back some, some time and some margin just in my working flow and schedule. Reason number two is I would like to create additional quality content that's not just video based. Now, hear me right when I say that you're gonna be, like you said, video was king and it is, and it, it a hundred percent still is. Everything we've posted on social media since I've been at my church has essentially been video based and I love it. Um, but I , i I will liken it to my current rhythm with video is, uh, one day, there was a day when I was working a couple years ago and I had to have a really tough conversation with a resident of mine. We ended up, I believe this day, or maybe it was a couple days later, uh, letting him go and, um, I needed to sit down and create for him what we call in our organization, a p I p a performance improvement plan. \n\nNick Clason (16:19):\nHe needed to sign off on that p i p and if he didn't like see it through to the end, we had, we had to and were going to let him go. Um, but my schedule that day was stacked. I had like two liter lunches, um, or a liter coffee and a liter lunch. I had several other meetings filtered in there. And so my boss at the beginning of the day sent me, um, his like templatized, p i p and maybe one that he'd used for someone else before. And by the time I got to that meeting, I literally swapped out the name that he sent me on his, with my, my residence's name and flew into the meeting five minutes late, slapped it down and had the conversation. And, uh, I told my boss about it later and he's like, that's not the way to have that conversation. \n\nNick Clason (17:03):\nAnd I knew that, right? I just didn't have the margin in my schedule that was necessary that day. There was no other gaps, there was no other breaks to make that happen. And in a lot of the same way, the three a day is very aggressive. It's an aggressive growth strategy and it's caused me to not have any additional margin because I do want to lean into some carousel posts on Instagram that are more like learning based. Um, and that's gonna just take some time with me sitting down in Photoshop, building some of those out, thinking through them. And so all of this really, I would say at the end of the day is, is to build out a more robust social media strategy. One that is including good, strong and frequent quality content, short form video based things, but also has some supplemental content happening like on our Instagram feeds and stuff like that. \n\nNick Clason (17:54):\nAnd so this isn't because Instagram, uh, is not working on reels anymore, it very much still is, we're still catching fire on there. Um, you know, I I just have a bigger vision and more things I want to do. So more feed posts more, I would like to do more longer form YouTube videos that aren't just messages. Like I would like to start creating some classes and, and fun things like that. But like, I don't have the margin for it. Some podcasts that are more regular, like I would like to do some of those. I don't have the margin for those. And so the, the more things, more a more fleshed out parent Facebook strategy, like, uh, any of that stuff I don't have the time for right now because of what I'm doing with, with Rios. And so this is hopefully gonna help me take a step back on the video slightly. \n\nNick Clason (18:39):\nI, I'm, I'm, I, it's still king and so I don't want to abandon it at all, but I just wanna take a slight step back, focus on my editing and my content and then focus on my additional pieces of content, additional avenues of social media, um, as we trudge forward. So that is why I am shifting here in 2023. So ultimately, in conclusion, this is a margin move for me. I gave it a fair shake, an eight to nine month runway. We evaluated it, we've done that in recent episodes. Um, we took a couple accounts from zero and, and complete scratch to where they are today. And that the, the aggressive three times a day vertical video posting strategy helped get us there. Um, and frankly, I am in a church that, you know, when I, when I dropped my strategy for you, I was taking it from a multi-site megachurch with people from all over the Chicagoland area that called our church home and was still very much in the midst Andros of C O V I D or at least like living in the wake of that to a church that is in Texas in the conservative Bible belt, where they very much live out an in-person experience. \n\nNick Clason (19:49):\nAnd so those were not apples to apples by any means. And so I was in a church, has a very in-person, um, environment and strategy. And so leaning into a hybrid ministry in there, still necessary for generation Z, not necessarily because it's like a Bible belt, you know, thing. But Gen Z still appreciates and uses hybrid ministry. We've even seen it here. People have appreciated it and liked it, but it's been a shift and it's, it's not the norm for what you would normally see in Texas. And so, uh, I, I say all of this to say like, I only wanna point out how big and how long and how far that hill was that we have been taking. And now as we step back, as we do deep dive into some analytics, it is causing us to shift ever so slightly. And that is why. \n\nNick Clason (20:38):\nAnd so I hope that you, um, you know, I hope that you can take my context and compare it to yours and like, is this true for us as well or do we have the margin to continue to keep going with what we've been doing? Like I just want to let y'all know and be honest with you, like, this is where I am, this is where I'm coming from and I, um, always just wanna shoot it straight with you. Like here's where I am, here's where I'm coming from and here's how it's going. And uh, I will always do that and I will never fabricate or lie or say one thing's going better than another. Like this is just what it is and how it is. And, and this is where we are today as it stands. And so when I make another shift, you guys will be the first to hear about it. \n\nNick Clason (21:24):\nCuz I love to workshop it. And, and part of the reason why is y'all help give me a community, uh, for me to like, filter out some of my thoughts. I'll make shifts. But like sitting down to prep this podcast helped me figure out the, these are my two main reasons why I'm making this shift and that makes me more articulate in my job or with my boss or whatever the case might be. So I appreciate it, it's cathartic for me. I hope it's helpful for you. If it is, please drop us a rating, a review, all those things. Grab the free ebook, that will subscribe you to our email newsletter list. And it'll also give you a freebie on your own that you can use and help. Um, moving forward for a social media posting guide and strategy. Um, as always, we are appreciative of you. If you found this episode helpful, please consider sharing it with a friend, a family member, a coworker, a grandparent, your cat. I don't care. But sharing really helps. So if that's something that you have the margin or are able to do, please consider sharing it. We love you guys. Thanks for sticking around until the end and until always, that's not how I do it. Let's, I butchered it. \n\nNick Clason (22:35):\nHow do I say it?  as always. No, don't forget, this is it. This is it. That was the worst ending in the history of mankind. And you know what, I'm keeping it in there. I face planted in front of you. Not everything's perfect. That's okay. We're gonna show the realness. Don't forget. And as always, stay hybrid.","content_html":"\u003cp\u003eIn this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. Dive in and take a look at what you can learn and adapt into your church\u0026#39;s social media strategy for 2023 and beyond to maximize your reach of Millennials, Generation Z and the future of Generation Alpha.\u003c/p\u003e\n\n\u003cp\u003eFollow Along on YouTube:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nCome Hang with Nick on TikTok:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick?lang=en\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick?lang=en\u003c/a\u003e\u003cbr\u003e\nShownotes \u0026amp; Transcripts for this Episode:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/048\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/048\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nThe Original 2023 Posting Strategy:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/025\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/025\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book on Posting to TikTok in 2023:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTo see Nick\u0026#39;s Church\u0026#39;s Social Media in Action:\u003cbr\u003e\nInstagram: \u003ca href=\"https://www.instagram.com/crosscreekstudents/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/crosscreekstudents/\u003c/a\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC4f4bABQ6RgYF8CHY9G4HKw\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@crosscreekstudents?lang=en\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@crosscreekstudents?lang=en\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-04:37 Intro\u003cbr\u003e\n04:37-06:55 Why I\u0026#39;m shifting from posting less content on social media in 2023\u003cbr\u003e\n06:55-15:30 Reason #1: Quantity to Quality\u003cbr\u003e\n15:30-18:59 Reason #2: Margin for more variety of Social Media posts\u003cbr\u003e\n18:59-23:03 In Conclusion\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nHey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am with you as always as your host, Nick Clason. Excited and thrilled to be with you on this episode. And in this episode, I want to give you my updated church social media posting strategy for 2023. Uh, I will link in the show notes if you\u0026#39;ve been around any length of time, my ultimate, uh, church social media posting strategy. Um, and I, I gave that back, I believe, around Christmas time, um, in 2022. And so here we are. It\u0026#39;s May or June, depending on when you\u0026#39;re catching this, or maybe even later if you\u0026#39;re watching back through the archives, um, or listening back to the archives. Um, but now I want to just give an update and, uh, say, Hey, here\u0026#39;s what I have been doing. Here\u0026#39;s where I have been, and here\u0026#39;s what I now know and here\u0026#39;s the direction that I am now gonna go. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:06):\u003cbr\u003e\nSo tune in for that. But before we do, uh, if you haven\u0026#39;t already figured out, we are on YouTube. So join us over there. Give us a, like a subscribe, all that stuff. Super duper helps with the algorithm. Um, and we would super appreciate it if any of those things, uh, were available or a thing that you could do for us. Uh, if you\u0026#39;re in a podcast catcher, uh, subscribe so that you get this episode for free. It will automatically, uh, download, automatically show up in your feed every single Thursday morning at 4:00 AM when these things drop. And a rating or a review, either on Apple Podcast, on the YouTube podcast, any of those places, Spotify, we are all those places. So we would welcome a rating or a review. Um, it really helps with the algorithm. And, um, I believe in this message. I hope that if you\u0026#39;re listening, that you two also believe in this message. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:57):\u003cbr\u003e\nAnd if you are finding it helpful, um, getting that word out there in some way, just by helping us give it a rating that helps other people find their show, that helps other people attach to the mission message, um, of what hybrid ministry is all about. If, if you\u0026#39;re new, you know, what we\u0026#39;re essentially saying is, uh, this is not a all about digital ministry, though. There is a lot of elements of digital ministry in here. Um, and this is not all about in-person ministry. What this really is, is this is a melding of the two, and it\u0026#39;s helping kind of fuse where, where the road meets between, um, just in person or just on online or just in digital. And so that\u0026#39;s why we\u0026#39;re calling it hybrid. It\u0026#39;s a both and sort of experience. That being said, most churches are really good with their in-person experiences, um, and they may not be as good with some of their hybrid experiences, and it could be streaming your service. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:57):\u003cbr\u003e\nThat could be what a hybrid experience is. That\u0026#39;s what most churches, uh, do. That\u0026#39;s, that\u0026#39;s what most of their online or digital strategy is, is like, well, we streamed the service, COVID forced us to buy a camera, stick it in the back of the room and stream the service. And that\u0026#39;s all well and good. And if you\u0026#39;re doing that, I\u0026#39;d recommend continue doing it. But there are many more ways, I think, to enter into that space, uh, and to offer more than just your Sunday morning experience to your church members, your church attenders, and your perspective people. So again, thank you for joining us. One of the major players right now in 2023. Um, and this will still bear itself out and you\u0026#39;re about to see and hear in my updated church, uh, media posting strategy in 2023 is short form, vertical based video. And I have created for you a 100% free ebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:49):\u003cbr\u003e\nI would love for you to click the link in the show notes and head there and download your very own copy of it. Uh, it\u0026#39;s just a way for you or a church social media manager or an intern or a college student to grab a phone and start creating tos completely free and from scratch. It is an ebook that we created step by step, walking you through. It\u0026#39;s titled, have I Already Ruined My Church TikTok account? And we would just love for you to check that out and use it, and hopefully that will be to your benefit and your advantage as you\u0026#39;re trying to lean into more and more of the hybrid space here in 2023 in an effort to reach Gen Z and millennials and beyond. So again, without any further ado, glad you\u0026#39;re here. Thanks for joining us. Let\u0026#39;s dive in to my updated church social media posting strategy in 2023. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:38):\u003cbr\u003e\nThe day was May 7th, 2023. That\u0026#39;s the day I finally shifted my strategy from before. So a little bit of historical context so that you understand. Like I said, if you wanna go back and listen, drop the link to that in the show notes, check that out. But I have been posting three short form vertical video based content pieces every single day for five days a week. The reason I choose the five days a week thing is because I\u0026#39;m attempting to have rhythm and rest in a Sabbath and a weekend. And so I don\u0026#39;t post on Friday and Saturday as a a member of church staff. Sun Sunday is for sure a working day, right? Um, and so therefore I just, I choose Friday and Saturday as my two days off. It works pretty well. So I post Sunday, Monday, Tuesday, Wednesday, Thursday. That\u0026#39;s why really, that\u0026#39;s really the rhyme or reason works well with my schedule. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:32):\u003cbr\u003e\nUm, and I would recommend that, like, I would recommend not overdoing it on your days off, because the, the reality is social media is relentless. It is a never ending beast, and it is always hungry. And so the more that you give to it, the more it\u0026#39;s gonna want and the more it\u0026#39;s gonna need. And so unless you have boundaries, there is really no, uh, stopping to it. And so it\u0026#39;s up to you to create the boundaries to stay healthy, to stay in a spot that is gonna keep you mentally strong and all those types of things. So anyway, I\u0026#39;ve been posting three times a day, five days a week, and I just now shifted down and this is my new strategy. It\u0026#39;s not earth shattering, and it\u0026#39;s not a big shift. Okay? I\u0026#39;ve shifted down from three a day to two a day. So let\u0026#39;s talk about what caused and what brought me to that shift. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:19):\u003cbr\u003e\nIt\u0026#39;s multifaceted. There are two main points, and in the next couple sections, I\u0026#39;m gonna break down point number one, I\u0026#39;m gonna break down point number two. Um, but all of this is, while it\u0026#39;s not monumental, it is a slight shift. And so if you have been following my recommended strategy, I will explain why I still think that there is benefit and merit to the three posts a day versus maybe the two posts a day. That is honestly ultimately gonna be up to you and up to your call. But before we do that, let me dive into my two-pronged reason for shifting from three a day to two a day. Let\u0026#39;s go. Reason number one, why I am making this shift is I am hoping that shifting from posting three day to two a day, it\u0026#39;s gonna take my weekly from 15 down to 10. Um, and there\u0026#39;s already a rhythm baked in what I\u0026#39;m doing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:12):\u003cbr\u003e\nLike, for example, we\u0026#39;re pre-filing all of our message content on video. And so out of that, I pull three, uh, shorts, three tos every single week, um, that are short message clips, um, Brady Shearer and the, and the people at Nucleus call it social sermons. Um, but essentially we\u0026#39;re clipping a, a message with hopefully what I would consider to be a good hook, whether it is or not, I don\u0026#39;t know. I\u0026#39;m still growing in that skill, I would say. And then at the end, we\u0026#39;re pushing them to go consume longer sections of our YouTube, um, or podcast content. Uh, and so hopefully they find it and then they go, they go discover and, and become, you know, more engaged, more entrenched in what we\u0026#39;re doing on social media. Anyway, all that to be said, right? Like, I am trying to, so, so there\u0026#39;s three right there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:02):\u003cbr\u003e\nOkay, so outta my 10. Now I already have three. I only have to come up with seven more. And so ultimately I\u0026#39;m trying to shift, uh, creating quantity content to quality content. Now, I, I have not been trying to produce crap. Like, that\u0026#39;s not been my goal, right? By any means. Like, I\u0026#39;m trying to do good work. I\u0026#39;m trying to be thoughtful, I\u0026#39;m trying to be creative, but there\u0026#39;s just something about three a day that just feels relentless. And yesterday, May 7th was actually the very, and that May 7th, as of this recording, this will drop multiple weeks later. But, um, May 7th, when I first posted this, like, that was my very first day of posting only two a day. And it, it felt different. Like, I don\u0026#39;t know it, you know, you might think like, what are you talking about? Like, it\u0026#39;s only one different, like, I know, but it just, it, there\u0026#39;s something about it, it just did. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:48):\u003cbr\u003e\nAnd, uh, the illustration that I would make is I\u0026#39;m trying to produce really good quality content now, like part of the quantity, um, has been a little bit of an antiquated, I think, algorithm thing. And by antiquated, I mean, like a couple months ago, \u003claugh\u003e in social media land that\u0026#39;s antiquated. You had to show up a lot and you had to show up frequently. You had to show up often. And if you can do three a day, if you can do quality content multiple times a day, you should. And I would still a hundred percent recommend it, but I just know my personal margin, like was not really allowing that anymore. Um, I was ha I was struggling with coming up with good ideas. And in like one of my original iterations of our plan, I\u0026#39;ve told you before, I work as a youth pastor. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:30):\u003cbr\u003e\nI\u0026#39;m on a team. I\u0026#39;m one of three on our team. I have a director. There\u0026#39;s me, I\u0026#39;m like the, the social media guru. And then we have, uh, another associate on our team. And, and she\u0026#39;s a female. And so like the two of them, like I I, I dished out some social media stuff early on, like, Hey, you take three and you take three and I\u0026#39;ll take the remainder. And they each both struggled with it for different reasons. Um, and, and so I pulled us back together and I said, what if we filmed some stuff together? We got all of us on camera at the same time. Instead of it just being like my talking head than your talking head, than your turn for your talking head. And they loved that idea. It was easier for them, but that dumped a lot more of the editing load back on my plate. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:12):\u003cbr\u003e\nAnd so as a result of that, that\u0026#39;s why I\u0026#39;m making this shift. The other thing is, you, you\u0026#39;re in grow mode. I think when you\u0026#39;re starting from scratch and you\u0026#39;re doing a lot a day, we\u0026#39;ve, we\u0026#39;ve grown a lot. Go back to the last episode, I\u0026#39;ll link it in the show notes. I give you my progress support. We have a fair bit of followers, we have a fair bit of subscribers in all four of the places. And so I think we\u0026#39;ve established ourselves. So now I wanna start creating really good content because that is the other thing that the recent TikTok algorithm has made very clear, is that like they are now going for good solid quality content. It\u0026#39;s not just about hopping on a trend or a sound. And if you\u0026#39;re on that sound, you can ride that wave to a lot of views, a lot of subscribers like that just doesn\u0026#39;t work anymore. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:56):\u003cbr\u003e\nI mean, and you saw that born out in some of my most recent like deep dives into analytics, is that like, we\u0026#39;re not catching those waves the way that we were hoping that we would. And so therefore we have to not just try to rely on good cap cut templates or good trending sounds and funny dances. We have to actually create quality content that people are going to want to see, watch and consume. That\u0026#39;s gonna be the path forward. And so to do that, I\u0026#39;m trying to pull back the number of, of posts I do a day so that I can spend more time on quality content. Right now, I am doing a series, you can check it out. It\u0026#39;s at Cross Creek Church right now. I\u0026#39;m hoping it\u0026#39;ll change to at Cross Creek students, but TikTok and name changes. So, um, but I\u0026#39;m doing a series, um, on all of our, our short form video platforms called Grow. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:47):\u003cbr\u003e\nAnd i, I want to give bible and Bible study hack ideas. And so I\u0026#39;m opening with a hook with, it\u0026#39;s all gonna be like bot ai voice, uh, filtered. And so it says like, this Bible study hack is an absolute game changer. That\u0026#39;s how it starts. And then I post screenshots from the Bible app, or I post, uh, screenshots or downloaded images from other things. Uh, like the one today is gonna be about the, uh, printing press and how we now have access to the Bible everywhere. The early church didn\u0026#39;t have that, right? We have it now in our pockets on our devices. Um, I also post one about like second Timothy three 16, how God\u0026#39;s word is, uh, God breathe and useful for teaching, re repeating, correcting and training and righteousness and how that\u0026#39;s gonna benefit to us. And so break down some of those verses give them hacks in the you version Bible app. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:42):\u003cbr\u003e\nSo that\u0026#39;s gonna require some more effort on the prep side before I just get out there and start farting out, right? Some, like, some some TikTok. So I\u0026#39;m trying to put in some good thoughtful preparation, and then once I do the prep, then I have to turn around and edit it. So I\u0026#39;m, I\u0026#39;m really seeing a lot of these things from start to finish. In a lot of cases, if you\u0026#39;re like a church social media manager, you might just be on the editing portion of it. And so you have the time and the bandwidth. Um, if you have content creators, pastors, whatever you\u0026#39;re gonna call them on the backend doing the work, great. Like keep, keep letting them pump that stuff out. And the more you can produce, the better. If you have a good strategy and can post more than five times a day and you\u0026#39;re handing it off some people on their days off and whatever, like yes, yes to all of that, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:29):\u003cbr\u003e\nBut at the end of the day, like, I am making this move to just try and build in a little bit more, uh, margin for me. And so, um, like I said, I\u0026#39;m, I\u0026#39;m trying to, um, in addition to creating good content, I\u0026#39;m trying to become a little bit more aggressive on my edits too. Um, spending more time on my edits, edits that are gonna be, um, good and stop the scroll and grab people\u0026#39;s attention and all those types of things. So all of that just takes more time. And the more time I have, uh, is gonna be used to create 10 really good pieces of content every single week that I may have to edit every single one of them in like Adobe Premier Pro or my video editing software of choice. Um, as opposed to just pulling some random quick ones out off my phone, which is what I, I have been doing for some of the filler pieces. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:18):\u003cbr\u003e\nThere\u0026#39;s nothing wrong with it. I mean, quite honestly, on my personal YouTube shorts, I posted, uh, one of those Jonas Brothers filters a couple weeks ago. Like, don\u0026#39;t get stressed, we\u0026#39;re gonna get figured out. Oh, deep conversations at the Waffle House. You might have seen it if you\u0026#39;ve been on TikTok, if not, you\u0026#39;re welcome for that glorious singing in your ear holes. But I posted that and it\u0026#39;s got like 53,800 views on YouTube and it helped drive my subscribers up over like 30 overnight. So you never know when one of those is just gonna like catch. And quite honestly, I posted it a week and a half ago and yesterday was when I saw my subscribers just freaking skyrocket, like outta nowhere. And so those still play a part. Those still work and those still happen, you know, every now and then. And so, um, leave space for some of those good cap cut templates, I would say for some of those good training audios, um, so that you can ride some of those waves cuz that that stuff does still happen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:19):\u003cbr\u003e\nSo that\u0026#39;s reason number one. I\u0026#39;m, I\u0026#39;m hoping to, uh, shift from quantity to quality. I\u0026#39;m hoping to buy back some, some time and some margin just in my working flow and schedule. Reason number two is I would like to create additional quality content that\u0026#39;s not just video based. Now, hear me right when I say that you\u0026#39;re gonna be, like you said, video was king and it is, and it, it a hundred percent still is. Everything we\u0026#39;ve posted on social media since I\u0026#39;ve been at my church has essentially been video based and I love it. Um, but I \u003claugh\u003e, i I will liken it to my current rhythm with video is, uh, one day, there was a day when I was working a couple years ago and I had to have a really tough conversation with a resident of mine. We ended up, I believe this day, or maybe it was a couple days later, uh, letting him go and, um, I needed to sit down and create for him what we call in our organization, a p I p a performance improvement plan. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:19):\u003cbr\u003e\nHe needed to sign off on that p i p and if he didn\u0026#39;t like see it through to the end, we had, we had to and were going to let him go. Um, but my schedule that day was stacked. I had like two liter lunches, um, or a liter coffee and a liter lunch. I had several other meetings filtered in there. And so my boss at the beginning of the day sent me, um, his like templatized, p i p and maybe one that he\u0026#39;d used for someone else before. And by the time I got to that meeting, I literally swapped out the name that he sent me on his, with my, my residence\u0026#39;s name and flew into the meeting five minutes late, slapped it down and had the conversation. And, uh, I told my boss about it later and he\u0026#39;s like, that\u0026#39;s not the way to have that conversation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:03):\u003cbr\u003e\nAnd I knew that, right? I just didn\u0026#39;t have the margin in my schedule that was necessary that day. There was no other gaps, there was no other breaks to make that happen. And in a lot of the same way, the three a day is very aggressive. It\u0026#39;s an aggressive growth strategy and it\u0026#39;s caused me to not have any additional margin because I do want to lean into some carousel posts on Instagram that are more like learning based. Um, and that\u0026#39;s gonna just take some time with me sitting down in Photoshop, building some of those out, thinking through them. And so all of this really, I would say at the end of the day is, is to build out a more robust social media strategy. One that is including good, strong and frequent quality content, short form video based things, but also has some supplemental content happening like on our Instagram feeds and stuff like that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:54):\u003cbr\u003e\nAnd so this isn\u0026#39;t because Instagram, uh, is not working on reels anymore, it very much still is, we\u0026#39;re still catching fire on there. Um, you know, I I just have a bigger vision and more things I want to do. So more feed posts more, I would like to do more longer form YouTube videos that aren\u0026#39;t just messages. Like I would like to start creating some classes and, and fun things like that. But like, I don\u0026#39;t have the margin for it. Some podcasts that are more regular, like I would like to do some of those. I don\u0026#39;t have the margin for those. And so the, the more things, more a more fleshed out parent Facebook strategy, like, uh, any of that stuff I don\u0026#39;t have the time for right now because of what I\u0026#39;m doing with, with Rios. And so this is hopefully gonna help me take a step back on the video slightly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:39):\u003cbr\u003e\nI, I\u0026#39;m, I\u0026#39;m, I, it\u0026#39;s still king and so I don\u0026#39;t want to abandon it at all, but I just wanna take a slight step back, focus on my editing and my content and then focus on my additional pieces of content, additional avenues of social media, um, as we trudge forward. So that is why I am shifting here in 2023. So ultimately, in conclusion, this is a margin move for me. I gave it a fair shake, an eight to nine month runway. We evaluated it, we\u0026#39;ve done that in recent episodes. Um, we took a couple accounts from zero and, and complete scratch to where they are today. And that the, the aggressive three times a day vertical video posting strategy helped get us there. Um, and frankly, I am in a church that, you know, when I, when I dropped my strategy for you, I was taking it from a multi-site megachurch with people from all over the Chicagoland area that called our church home and was still very much in the midst Andros of C O V I D or at least like living in the wake of that to a church that is in Texas in the conservative Bible belt, where they very much live out an in-person experience. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:49):\u003cbr\u003e\nAnd so those were not apples to apples by any means. And so I was in a church, has a very in-person, um, environment and strategy. And so leaning into a hybrid ministry in there, still necessary for generation Z, not necessarily because it\u0026#39;s like a Bible belt, you know, thing. But Gen Z still appreciates and uses hybrid ministry. We\u0026#39;ve even seen it here. People have appreciated it and liked it, but it\u0026#39;s been a shift and it\u0026#39;s, it\u0026#39;s not the norm for what you would normally see in Texas. And so, uh, I, I say all of this to say like, I only wanna point out how big and how long and how far that hill was that we have been taking. And now as we step back, as we do deep dive into some analytics, it is causing us to shift ever so slightly. And that is why. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:38):\u003cbr\u003e\nAnd so I hope that you, um, you know, I hope that you can take my context and compare it to yours and like, is this true for us as well or do we have the margin to continue to keep going with what we\u0026#39;ve been doing? Like I just want to let y\u0026#39;all know and be honest with you, like, this is where I am, this is where I\u0026#39;m coming from and I, um, always just wanna shoot it straight with you. Like here\u0026#39;s where I am, here\u0026#39;s where I\u0026#39;m coming from and here\u0026#39;s how it\u0026#39;s going. And uh, I will always do that and I will never fabricate or lie or say one thing\u0026#39;s going better than another. Like this is just what it is and how it is. And, and this is where we are today as it stands. And so when I make another shift, you guys will be the first to hear about it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:24):\u003cbr\u003e\nCuz I love to workshop it. And, and part of the reason why is y\u0026#39;all help give me a community, uh, for me to like, filter out some of my thoughts. I\u0026#39;ll make shifts. But like sitting down to prep this podcast helped me figure out the, these are my two main reasons why I\u0026#39;m making this shift and that makes me more articulate in my job or with my boss or whatever the case might be. So I appreciate it, it\u0026#39;s cathartic for me. I hope it\u0026#39;s helpful for you. If it is, please drop us a rating, a review, all those things. Grab the free ebook, that will subscribe you to our email newsletter list. And it\u0026#39;ll also give you a freebie on your own that you can use and help. Um, moving forward for a social media posting guide and strategy. Um, as always, we are appreciative of you. If you found this episode helpful, please consider sharing it with a friend, a family member, a coworker, a grandparent, your cat. I don\u0026#39;t care. But sharing really helps. So if that\u0026#39;s something that you have the margin or are able to do, please consider sharing it. We love you guys. Thanks for sticking around until the end and until always, that\u0026#39;s not how I do it. Let\u0026#39;s, I butchered it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:35):\u003cbr\u003e\nHow do I say it? \u003claugh\u003e as always. No, don\u0026#39;t forget, this is it. This is it. That was the worst ending in the history of mankind. And you know what, I\u0026#39;m keeping it in there. I face planted in front of you. Not everything\u0026#39;s perfect. That\u0026#39;s okay. We\u0026#39;re gonna show the realness. Don\u0026#39;t forget. And as always, stay hybrid.\u003c/p\u003e","summary":"In this Episode Nick revises and takes another look at his 2023 posting strategy, and he explains the shifts and tweaks he is going to be making moving forward for the second half of 2023. ","date_published":"2023-06-08T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/6ac0ac0f-3072-4e36-9836-8213ddfbdddb.mp3","mime_type":"audio/mpeg","size_in_bytes":33208916,"duration_in_seconds":1383}]},{"id":"175f13c8-9493-4ead-b60a-c2c2e2535b18","title":"Episode 047: The Stats: Progress Report, 2023, How Am I Actually Doing?","url":"https://www.hybridministry.xyz/047","content_text":"The Stats: Progress Report, 2023, How Am I Actually Doing? In this episode Nick dives into and shares the stats from his recent results of running social media, a new website and everything he's helped implement in his new job and student ministry. How is it actually going? What's going well? What needs tweaked? And what have we learned?\n\nSee Nick Sip his Coffee, don't just hear it: https://www.youtube.com/@clasonnick\nDaily TikTok Clips: https://www.tiktok.com/@Clasonnick\nShownotes \u0026amp; Transcripts for this Episode: https://www.hybridministry.xyz/047\n\nSHOWNOTES\nBuilding a Digital Strategy from Scratch\nhttps://www.hybridministry.xyz/011\n\nThe Results PDF\nhttps://drive.google.com/file/d/1vNimYieoP8N8gbDX-cxQssRrez5Lmo-f/view?usp=share_link\n\n6 Part Social FRAMEWORK\nhttps://youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\n\nMy Student Ministry's Website/Hub\ncrosscreekchurch.com/students\nQ\u0026amp;A Link\nBrady Response to Theology in the Raw Podcast\nhttps://podtail.com/podcast/pro-church-tools-with-brady-shearer/christian-author-urges-churches-to-not-use-tiktok-/\n\nCan you Be Discipled Completely Online?\nVIDEO: https://www.youtube.com/watch?v=F1-U_mfQEoI\u0026amp;t=7s\nAUDIO: https://www.hybridministry.xyz/042\n\nTIMECODES\n00:00-04:03 Intro\n04:03-13:37 What is the Current State of our Current Social Media and Generation Z Demographics?\n13:37-17:20 How are we doing on TikTok?\n17:20-19:18 How are we doing on YouTube?\n19:18-21:20 How are we doing on Instagram?\n21:20-22:33 How are we doing on Facebook?\n22:33-26:05 What this means for my social media moving forward?\n\nTRANSCRIPT\nNick Clason (00:01):\nWell, hello everybody. Welcome back to another episode of the Hybrid and Ministry podcast. I, as always am your host, Nick Clason, sip my coffee. If you're on the YouTube stream, you get to see here and listen to this beauty rest of y'all said to be with you. Sorry that you had to endure that, uh, coffee pause, but thrilled to be with you. And in today's episode we have, um, a little bit of a recap. And so I, I linked a couple of things down in the show notes, but you'll notice, um, and if you were around, um, or have been around for a minute, you'll know that, well, I just recently started a new job and I say recently, um, within the last, you know, 11 months or nine months or so, started in September. So whenever this is airing, you can do the math on that, right? \n\nNick Clason (00:53):\nAnd, um, I dropped an episode, episode 11, um, a little bit, just honestly a little bit of a filler episode. I was trying to limp myself through, uh, thinking I was gonna get a co-host back. Never did. May he rest in peace. He's not actually dead, but, um, he's dead to this podcast and I miss him. But, um, we have moved on and, and gone on to greater things. Anyway, um, the episode was flushing out a digital strategy. And so in that episode, I spent a lot of time talking about website, email, seo. And then in, um, our, one of our more recent runs of episodes, we dropped the complete six part social media framework, seven episodes with an intro. And so I have linked that playlist on YouTube, uh, that playlist to YouTube. It's also on our podcast catcher, just, um, you know, in order for seven weeks in a row. \n\nNick Clason (01:44):\nSo you can go back and listen to 1, 2, 3, 4, 5, 6. You can see them in your feed here either way. Um, but I wanted to drop both of those because basically, um, that's what I have been on this podcast saying, you should do this, you should do that. Here's why. Here's the strategy behind those things. And now I am going to take those things and I am going to report them to you how they're going. So the first part, um, of that was, you know, website and email. I'll just be very clear, I don't have any analytics to go off of that. We use Church Community Builder and we send all of our emails through that and for two reasons. Number one, I don't care enough. And number two, um, someone has told us that we are unable to track open and click rates. I don't know that that's entirely true, but again, I don't care enough and I haven't dove into that, just being completely frank. \n\nNick Clason (02:30):\nUm, I know I should, but I haven't, haven't really had time. So I don't have any analytics on that. The other thing is our website. I can show you what we came up with. I'm not, uh, personally a huge fan of it. Um, there are limitations and constraints, um, both by our website builder and by the way that our website is built and fleshed out to the rest of the church that make ours, um, less than what we would hoped and less than optimal. Um, but you know, if you've ever worked in church any bit of time, you know that there's a just a game to play with getting along with the other people. So, um, I can, I'll link our website to, in the show notes. You can check it out and see, um, if you know what I said in episode 11 matches what we have now, I don't think it does. \n\nNick Clason (03:13):\nUm, so I'm just gonna give that full disclosure. You can look at and like, this stinks and I can be like, yeah, I know. Um, but anyway, uh, all that to be said, I am gonna dive into our stats on YouTube, Facebook, Instagram, and TikTok. But before I do, like I said, so thrilled to have you, if you wouldn't mind dropping a rating or a review or a like, or a subscribe on YouTube, that would be incredible. We're also trying to start gathering some questions for a couple coup a couple future q and a episodes. So if you don't mind, head to our website, link to that in the show notes as well, um, with just some, uh, questions and things that you have about regarding social media, running, social media, digital ministry, any of those types of things we would love to answer them. \n\nNick Clason (03:53):\nBut without any further ado, let's dive into this episode called Progress Report 2023. How am I actually doing? Let's go. What is the current state of our social media and our Generation Z demographics? First of all, let's look at some overall social media data. So what we know is that we have 4.7 billion people that are using social media worldwide. That is 59% of the population. And when you look at that through the lens of the Great Commission, go therefore and preach the gospel to the entire world, making disciples of all nations baptized them, the name of the father, the Son, and the Holy Spirit. Like you see that, that social media is actually an opportunity to preach the gospel to all nations, at least 59% of the population. In addition to that two hours and 29 minutes is the average daily time spent using social media. \n\nNick Clason (04:51):\nAnd 73% of customers, according to a, um, a company called Wise Owl prefer to watch a video than they do prefer to read a text-based post. This is like marketing. So this is like a company saying like they'd rather watch a text ad than l read a, uh, or they'd rather watch a video ad than read a text ad. And then, um, 96% of people in the world have ever watched an explainer type of video. And finally, people are two times more likely to share video content than other content. So that's social media worldwide. Here's what we have about Gen Z. And if you've been on this podcast or listened to us any length of time, you've heard these before, but Generation Z is the first generation in history to use their mobile device more than any other device. So more than any other device, I should say combined. \n\nNick Clason (05:44):\nOkay? So Gen Z is using their mobile device at a alarmingly high rate. They are not just digital natives, like they are becoming digitally dependent. And, um, I shared this I think on a recent episode as well, but Jen Alpha behind them is going to be even more digitally dependent. The mobile device is the key to all of this, and I know if you're listening, you're thinking that's bad. We need to get them away from it and uh, it might be bad. Um, I don't know that we're getting anybody away from it. So I think the question needs to shift to be like instead of how do we get people away from it? Because let's be honest right now, if you're listening to this, you're using your mobile device right now, if you're on a road trip, let's be honest, you're probably using your mobile device as your GPS today. \n\nNick Clason (06:27):\nYou're probably looking at your calendar on your mobile device. And are all of those things possible? Can you buy an old school GPS and um, use a paper daytimer and listen to a podcast just on your computer while you're sitting in the office? Technically, yes, but it's not very convenient, right? Your mobile device is your one stop shop, your hub for almost everything in your life. And so it's not just about social media, it is the fact that it is a lifeline. It is a lifeblood. It is everything that you do and that you use. And so the problem with that is a lot of times we try to disciple teens, gen Z, young people away from their phones when what we need to be doing is help produce within them good digital hygiene and good coping mechanisms and good, uh, skills with interacting with their phone and using, learning how to grow in their faith while having a phone as a part of their life as opposed to just discarding it and getting away from it. \n\nNick Clason (07:25):\nBecause yeah, we can, you know, just scale back and go to, uh, flip phones. But two things. One, probably most people are not going to opt into that. And two, it's actually more expensive and more inconvenient to do that through the cell phone companies. So how do we help move people through and, and help them grow in discipleship? I just think, I honestly think that is a sign of a time, a thing that any of us in church ministry leadership, youth ministry, whatever your role is in church staff, that's something that we're going to have to be prepared to do. That's a conversation that we need to be willing to have. And I just think that pulling back and just saying no thanks to it is not very, um, it is just, is not good stewardship of what God has given us. In fact, what I'll do is I'll link, uh, an episode to, um, one of the pro church tool shows that Brady Shearer, he actually did a response episode to, uh, a guy who was on Preston Sprinkles podcast talking about the dangers of technology. \n\nNick Clason (08:24):\nAnd I thought that him and his co-host Alexander Mills had really, really great thoughts and responses to it, and it lines up a lot with what I think. So I'll link that episode in the show notes, if you're interested in that, go check them out. They're amazing. Love everything that they do. But go check that out. Okay. Um, further data on Gen Z, millennials and subsequently Gen Z I should say, have said that a hybrid version of church will suit their needs going forward in a post pandemic world. That comes from Bara's recent study came out about a year or so ago on Bara's six findings of the hybrid and future of the church that, um, I was already thinking about doing this podcast, but I hadn't launched it yet. So that came out right around when I launched this podcast. And, and I love that word hybrid. \n\nNick Clason (09:06):\nUm, and, and Barna used that word hybrid and it's just, it's, I've, I've latched onto a lot of the data out of that thing. And so, uh, hybrid is one of the means and measures going forward that Gen Z and millennials prefer. Um, I just think we have to do that in such a way that we don't lose the good elements of in-person ministry or in-person community, um, and give them, you know, like a framework to help them grow in their faith but not become too dependent upon technology. And I just think that's a tricky balance to walk and I think that you and I are the leaders that God has chosen to help navigate that. Finally, greater than 80% of 18 to 29 year olds, which is the youngest age data available legally, cuz you can't survey anyone under the age of 18. Um, greater than 80% use at least one social media app regularly, which is the highest of all the age breakdowns between 18 29, 30 to, you know, 39, whatever the breakdowns are. \n\nNick Clason (10:01):\nUm, and we can just assume that it's gonna be higher in generations younger than the age of 18. Um, and moving forward. So all that being said, social media, cell phone usage, and hybrid ministry, not really going anywhere. That's a backdrop basis for why we do this. Why I'm so passionate about hybrid ministry. If you go back and listen to the intro of episode 11, I say I'm in the buckle of the Bible Belt, Dallas, Texas, I'm at a church that barely shut down for covid and I'm in a ministry that is thriving with an in-person moment. They're not clamoring, begging, or looking for hybrid. So why did we lean into it? This is the reason why, right? Like this is why we went for some of these things. We pushed the chips in on the middle because, well, right now it may not be a priority, it may not be on the forefront of people's minds. \n\nNick Clason (10:50):\nIt is the currency, it is the, the native tongue of generation Z and subsequently soon to be generation alpha. And so we wanna at least be out there doing some stuff, trying some stuff. Listen, I'll be the first to say, and this is the report is gonna yield this a little bit. I don't know for sure if what I'm doing is the best way to reach disciple, preach the gospel to generation Z and generation alpha. However, the fact that we're doing things makes whatever potential future shift, um, possible, makes us be able to adapt quicker because we have cameras, we have infrastructure, we have someone thinking about it. We have, we're posting regularly, we can watch some of those trends. So rather than just sit back and wait for the picture, perfect thing, we're gonna go out there and we're gonna try some stuff and we're gonna tweak and adapt along the way. \n\nNick Clason (11:43):\nAnd we are like, I have some shifts coming and I'm gonna let you know about those at the end of the episode or in a future episode. So all that to be said, like this is why we're doing it in person is important, it matters, it's meaningful. But episode, I believe it's 42. Uh, can you be discipled exclusively online? I don't think the answer is an either or a both. And my my conclusion is that if someone really wants to learn and hone in on some of their skills, they can do that. And I gave several examples of things that I have learned without ever having any sort of in-person experience or moment. Um, my wife included, like, there are a lot of ways that you can learn and you can dive deep in all sorts of topics. And the Bible should not, does not have to be excluded from that. \n\nNick Clason (12:30):\nLike, that is very much a, a possibility, um, of things that we can do. And the beautiful thing is, as a church, if we offer some of those moments and some of those learnings, we have to go with that. We compare with online stuff, we compare in-person moments, we compare authentic community, family feelings, and we confuse those two things together. That's where hybrid really has its opportunity to, to make its most like impact. I think you don't have to be either or both. And like the reason in episode 42, can you be discipled exclusively online? The reason that I don't have a relationship with any of the people from the Oklahoma City Thunder podcast, it's because I don't live in Oklahoma City. I've never had an opportunity to get to know them. I'm three hours away now in Dallas, but before that I've been like 12 hours or 15 hours away from Oklahoma City. \n\nNick Clason (13:20):\nOnline was the only way, it was the only path forward for learning the only path forward for education. And, and so I took it, okay? But now as a church, we can offer these things online that also supplement and go right along with what we're doing in person. All right, so how are we doing on TikTok In just 11 years, from 2011 to 2022, TikTok grew from estimated zero users to around 1 billion estimated users. That is the fastest, most skyrocketed, um, growth. It's behind Facebook at 2.9 billion. YouTube at 2.2 billion, Instagram at 1.4 billion. And then TikTok is at 1 billion. Obviously we're assuming that that's going to continue to move and grow. And so I wanna share some of our individual personalized data. And I'll be honest, TikTok has adjusted some of their algorithm. There's a lot of people even on the TikTok four U page lamenting that shift in talking and chatting through why people's views are stuck at two 300. \n\nNick Clason (14:20):\nAnd we're squarely there. I'm just gonna lay it out for you fully, you know, completely, honestly. Um, but, but all that being said, okay, um, we started at our TikTok account in mid-September, maybe October. Um, so somewhere around there. And whenever you're listening to it, I'm recording this on May the third. And so I have the most up-to-date data based on May the third. I also shifted our TikTok account, um, the second day of March, I believe. So we, uh, right around two now at this point, um, shifted it to a business profile account, okay? And so we have the ability to have some creator tools and some deeper analytics that only really date back to March. And so we have, um, lifetime data, which we have, we are following 18 accounts. We have 236 followers, and we have 7,473 likes. Not amazing, honestly, it's not, um, most I will say though of our followers are completely organic. \n\nNick Clason (15:18):\nAnd so you gotta think in, uh, a church that runs its student ministry, about 200 people. Um, we have reached basically 200 and, uh, 36 completely random people. Um, and TikTok followers are not the same as YouTube followers. They don't, they, they don't respond the same. Um, I've heard that from other like creators and stuff like that. All that being said, you just gotta think like 10 years ago, 20 years ago, would you as a pastor or would you as a social ministry or social media manager want the desire to have an audience, 236 people, um, that, that commit to follow you? That doesn't even include views and likes and those types of things, right? Just followers. Would you want that? And most of us would, would say yes. And so well, I might be like, man, that's not amazing. I know I'm aware of it, right? \n\nNick Clason (16:06):\nLike I'm running it actively. Um, it's, it's still also not nothing, right? Okay, so what about since we converted to a business profile. So here's some of the stuff that we have. Video views 34,184, we have 308 profile views. We have 2,827 likes, we have 84 comments and we have 118 shares. Furthermore, if you dive into just specifically last week's content and analytics, um, here's what I'll do. I will link this report. I won't bore you with this, but I'll, I'll just pull out, um, at a quick glance. I haven't even like really dove into it deeply. Yeah, I think the highest view that we had was just like 269, um, with a couple of comments and the like, and you know, like 22 or something like that likes, and, and that was me filming a game of some of our students playing a game called App Store Showdown. \n\nNick Clason (16:57):\nSo you can see that, like, it doesn't require you being all up on trends. Like, I recorded a game, I did some edit, some brief editing, and I made, you know, I had 10 questions on it or whatever, and I made 10 slides and then I'm just sprinkling 'em out, scheduling 'em out throughout the month. So not super difficult. That is our most recent up to date TikTok Analytics. All right, so let's talk about YouTube. What is it go looking like on YouTube? You'll know that I'm a big proponent of YouTube. I think that shorts are much more advantageous to use right now. And I also think that if you post, um, messages or any sort of like spiritual content than all of your short form content, because by the way I should have said this earlier, everything we're doing is short form content on all of these platforms. \n\nNick Clason (17:46):\nLike, there's barely any other strategy around anything else. And so if you have those, having something longer on YouTube allows you to push your content, um, and push your people or anyone that stumbles across any of your videos to follow you for longer form stuff. YouTube is the second or third, depending on who you talk to, largest search engine in the world. And if it's considered third, it's only behind Google Images. So it's Google, Google images, and then YouTube. If Google, if you consider Google images a part of Google, then it's the second, right? Because Google and Google images are the same. And then YouTube is the second. So our analytics, we have 126 current subscribers in the year 2023, which is our YouTube channel's only been around since January of, uh, first of 2023. We have gotten, um, 52,432 views in our videos. We've had 291 hours of watch time and our subscribers are up to, uh, up by 125, cuz I think I subscribed before it launched in in January. \n\nNick Clason (18:50):\nUm, so 126 subscribers. Um, our top performing long form video has gotten 56 views, four hours of watch time, um, I think 18 subscribes. And then our, our analytics, our channel analytics is that we have 32,000 unique viewers, 42, um, returning viewers, and then, uh, plus 80 on subscribers from people who have, uh, come across our stuff on you. All right, so what about Instagram? While Instagram is skewing older and older being used primarily by millennials, there's still 62% of us teens that claim to be users of Instagram. Our Instagram, like most of you, you probably have had an Instagram account for a while, and that's the same with us. We inherited an Instagram account of all the things. TikTok was new, YouTube was new, and our Facebook page is uh, also a retread. But the main thing we're doing on Facebook is our parent group, which is also new. \n\nNick Clason (19:49):\nSo Facebook, Instagram, something that has already existed. Everything else completely brand new. So all the data I have been, I have been sharing with you is from things that, um, are completely brand new. So we inherited an Instagram account, so these stats are gonna be a little more leveled off. Two reasons. One, we already had a pretty big following on there, so we're not gonna see some of that skyrocketed type growth. And secondly, um, it's, it's skewing older and it's being used less and less by current Gen Z teenagers. So we've had 1,829 profile visits. Um, in the year 2023, we have 785 Instagram followers. Um, I have age demographic breakdown, but the highest, honestly 20% is 35 to 44 year old women. So we just got a all moms on there, right? Um, we do have 18 to 24 year olds and it doesn't go younger than that. \n\nNick Clason (20:40):\nUm, as a high, that just might be also cuz teenagers have to lie about their age to get on there. Um, and then Instagram reach is 122,872. Um, they say that that's a 0% change though, so we're pretty much holding steady. Uh, that being said, we have reached, since January 31st to April 30th, we have reached 40,900. We have, uh, 576 accounts engaged and we have 785 total followers. So I say all that to say like, while Instagram is slower and whatever, there are still valuable data happening here on Instagram. 32% of users on Facebook are teenagers. That's not a lot. Is it worth doing? It's not a lot. It's also not nothing. And, um, you can very seamlessly link your Instagram and Facebook. And so I don't even go to Facebook. I literally post on Instagram and also double post on Facebook. And so, like I shared a couple episodes ago, um, the lottery ticket vibes, um, of just posting it in four places, sometimes some's gonna hit and sometimes it's gonna hit over on Facebook. \n\nNick Clason (21:49):\nAnd so our page and profile data, which are the things that have existed, but we've, um, recently revitalized a little bit. We've had 656 page visits, that's up 283.6%. We have, uh, reached 26, um, on our post reach tw uh, I'm not, I'm not, I'm sorry, not 26. 23,000. Um, our Facebook page reach is 37,803. Um, but probably the best thing I think that we have going on in the last 60 days, we've added 80 total members to our parent Facebook page and none of that, zero of that is from organic growth. That is all from like people in our church. We send out an email, they click, they join our Facebook group. All right, so in conclusion, uh, I'm not stopping, right? Like we're gonna keep barreling forward. I've been posting three times a day, um, five days a week on all of these platforms. \n\nNick Clason (22:45):\nI do think one of the things I want to do is I have been focusing a little bit more just, you know, full disclosure on quantity, uh, as opposed to quality now that I'm trying to put crappy stuff out there, but by posting three times a day, 15 different posts a week, like that just becomes a lot. And it's hard for every single one of those to be really good and really meaningful. And so I wanna start spending a little bit more time on the edit, um, which is just going to have to ultimately reduce the number I'm doing. Uh, that being said, I don't know that I'm gonna see much of a depreciable drop off from three to two. And so really like I'm trying to do like one spiritual post a day and one fun or interesting post a day. Like I said, I'm not just like some consultant out there trying to like get rich tell you a bunch of stuff and not care about the results. \n\nNick Clason (23:32):\nLike I am a youth pastor. I am trying to live into these hybrid moments. And so I just wanted to share with you, I pulled some of these results for the first time, uh, for a work thing and I wanted to share with y'all. I mean, here's the thing, right? Like none of these numbers are outlandish. And the reality is like, I, I don't think they are. Maybe you heard them and you're like, wow, that sounds crazy. Like I'd love that. Let me just encourage you, lean in, like you can do this. Like nothing I've done in my personal opinion is that insane, that difficult, that crazy, that hard to, to come by. So just wanna encourage you, uh, you can get these same results cuz we have been very much middle of the road with our results. Nothing viral, nothing crazy. So just go for it, lean in, make it happen. \n\nNick Clason (24:14):\nYou can do it. Hey, as always, so excited to have y'all with us for this episode. If you're not subscribed to the YouTube channel or us on podcast, please do that or consider a rating or a review share with a friend. Help us get the word out. That would be phenomenal. We would love it. Um, we also wanna let you know about our 100% completely free ebook. Um, there are also some free downloads in this episode, the report, the analytics, um, other episodes and show notes and things that we've talked through. And go check all of those things out. That's at hybridministry.xyz/047 And until next time, and as always, don't forget, stay hybrid.","content_html":"\u003cp\u003eThe Stats: Progress Report, 2023, How Am I Actually Doing? In this episode Nick dives into and shares the stats from his recent results of running social media, a new website and everything he\u0026#39;s helped implement in his new job and student ministry. How is it actually going? What\u0026#39;s going well? What needs tweaked? And what have we learned?\u003c/p\u003e\n\n\u003cp\u003eSee Nick Sip his Coffee, don\u0026#39;t just hear it: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nDaily TikTok Clips: \u003ca href=\"https://www.tiktok.com/@Clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@Clasonnick\u003c/a\u003e\u003cbr\u003e\nShownotes \u0026amp; Transcripts for this Episode: \u003ca href=\"https://www.hybridministry.xyz/047\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/047\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eSHOWNOTES\u003cbr\u003e\nBuilding a Digital Strategy from Scratch\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/011\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/011\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eThe Results PDF\u003cbr\u003e\n\u003ca href=\"https://drive.google.com/file/d/1vNimYieoP8N8gbDX-cxQssRrez5Lmo-f/view?usp=share_link\" rel=\"nofollow\"\u003ehttps://drive.google.com/file/d/1vNimYieoP8N8gbDX-cxQssRrez5Lmo-f/view?usp=share_link\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e6 Part Social FRAMEWORK\u003cbr\u003e\n\u003ca href=\"https://youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\" rel=\"nofollow\"\u003ehttps://youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eMy Student Ministry\u0026#39;s Website/Hub\u003cbr\u003e\ncrosscreekchurch.com/students\u003cbr\u003e\nQ\u0026amp;A Link\u003cbr\u003e\nBrady Response to Theology in the Raw Podcast\u003cbr\u003e\n\u003ca href=\"https://podtail.com/podcast/pro-church-tools-with-brady-shearer/christian-author-urges-churches-to-not-use-tiktok-/\" rel=\"nofollow\"\u003ehttps://podtail.com/podcast/pro-church-tools-with-brady-shearer/christian-author-urges-churches-to-not-use-tiktok-/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eCan you Be Discipled Completely Online?\u003cbr\u003e\nVIDEO: \u003ca href=\"https://www.youtube.com/watch?v=F1-U_mfQEoI\u0026t=7s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=F1-U_mfQEoI\u0026amp;t=7s\u003c/a\u003e\u003cbr\u003e\nAUDIO: \u003ca href=\"https://www.hybridministry.xyz/042\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/042\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-04:03 Intro\u003cbr\u003e\n04:03-13:37 What is the Current State of our Current Social Media and Generation Z Demographics?\u003cbr\u003e\n13:37-17:20 How are we doing on TikTok?\u003cbr\u003e\n17:20-19:18 How are we doing on YouTube?\u003cbr\u003e\n19:18-21:20 How are we doing on Instagram?\u003cbr\u003e\n21:20-22:33 How are we doing on Facebook?\u003cbr\u003e\n22:33-26:05 What this means for my social media moving forward?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWell, hello everybody. Welcome back to another episode of the Hybrid and Ministry podcast. I, as always am your host, Nick Clason, sip my coffee. If you\u0026#39;re on the YouTube stream, you get to see here and listen to this beauty rest of y\u0026#39;all said to be with you. Sorry that you had to endure that, uh, coffee pause, but thrilled to be with you. And in today\u0026#39;s episode we have, um, a little bit of a recap. And so I, I linked a couple of things down in the show notes, but you\u0026#39;ll notice, um, and if you were around, um, or have been around for a minute, you\u0026#39;ll know that, well, I just recently started a new job and I say recently, um, within the last, you know, 11 months or nine months or so, started in September. So whenever this is airing, you can do the math on that, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:53):\u003cbr\u003e\nAnd, um, I dropped an episode, episode 11, um, a little bit, just honestly a little bit of a filler episode. I was trying to limp myself through, uh, thinking I was gonna get a co-host back. Never did. May he rest in peace. He\u0026#39;s not actually dead, but, um, he\u0026#39;s dead to this podcast and I miss him. But, um, we have moved on and, and gone on to greater things. Anyway, um, the episode was flushing out a digital strategy. And so in that episode, I spent a lot of time talking about website, email, seo. And then in, um, our, one of our more recent runs of episodes, we dropped the complete six part social media framework, seven episodes with an intro. And so I have linked that playlist on YouTube, uh, that playlist to YouTube. It\u0026#39;s also on our podcast catcher, just, um, you know, in order for seven weeks in a row. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:44):\u003cbr\u003e\nSo you can go back and listen to 1, 2, 3, 4, 5, 6. You can see them in your feed here either way. Um, but I wanted to drop both of those because basically, um, that\u0026#39;s what I have been on this podcast saying, you should do this, you should do that. Here\u0026#39;s why. Here\u0026#39;s the strategy behind those things. And now I am going to take those things and I am going to report them to you how they\u0026#39;re going. So the first part, um, of that was, you know, website and email. I\u0026#39;ll just be very clear, I don\u0026#39;t have any analytics to go off of that. We use Church Community Builder and we send all of our emails through that and for two reasons. Number one, I don\u0026#39;t care enough. And number two, um, someone has told us that we are unable to track open and click rates. I don\u0026#39;t know that that\u0026#39;s entirely true, but again, I don\u0026#39;t care enough and I haven\u0026#39;t dove into that, just being completely frank. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:30):\u003cbr\u003e\nUm, I know I should, but I haven\u0026#39;t, haven\u0026#39;t really had time. So I don\u0026#39;t have any analytics on that. The other thing is our website. I can show you what we came up with. I\u0026#39;m not, uh, personally a huge fan of it. Um, there are limitations and constraints, um, both by our website builder and by the way that our website is built and fleshed out to the rest of the church that make ours, um, less than what we would hoped and less than optimal. Um, but you know, if you\u0026#39;ve ever worked in church any bit of time, you know that there\u0026#39;s a just a game to play with getting along with the other people. So, um, I can, I\u0026#39;ll link our website to, in the show notes. You can check it out and see, um, if you know what I said in episode 11 matches what we have now, I don\u0026#39;t think it does. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:13):\u003cbr\u003e\nUm, so I\u0026#39;m just gonna give that full disclosure. You can look at and like, this stinks and I can be like, yeah, I know. Um, but anyway, uh, all that to be said, I am gonna dive into our stats on YouTube, Facebook, Instagram, and TikTok. But before I do, like I said, so thrilled to have you, if you wouldn\u0026#39;t mind dropping a rating or a review or a like, or a subscribe on YouTube, that would be incredible. We\u0026#39;re also trying to start gathering some questions for a couple coup a couple future q and a episodes. So if you don\u0026#39;t mind, head to our website, link to that in the show notes as well, um, with just some, uh, questions and things that you have about regarding social media, running, social media, digital ministry, any of those types of things we would love to answer them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:53):\u003cbr\u003e\nBut without any further ado, let\u0026#39;s dive into this episode called Progress Report 2023. How am I actually doing? Let\u0026#39;s go. What is the current state of our social media and our Generation Z demographics? First of all, let\u0026#39;s look at some overall social media data. So what we know is that we have 4.7 billion people that are using social media worldwide. That is 59% of the population. And when you look at that through the lens of the Great Commission, go therefore and preach the gospel to the entire world, making disciples of all nations baptized them, the name of the father, the Son, and the Holy Spirit. Like you see that, that social media is actually an opportunity to preach the gospel to all nations, at least 59% of the population. In addition to that two hours and 29 minutes is the average daily time spent using social media. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:51):\u003cbr\u003e\nAnd 73% of customers, according to a, um, a company called Wise Owl prefer to watch a video than they do prefer to read a text-based post. This is like marketing. So this is like a company saying like they\u0026#39;d rather watch a text ad than l read a, uh, or they\u0026#39;d rather watch a video ad than read a text ad. And then, um, 96% of people in the world have ever watched an explainer type of video. And finally, people are two times more likely to share video content than other content. So that\u0026#39;s social media worldwide. Here\u0026#39;s what we have about Gen Z. And if you\u0026#39;ve been on this podcast or listened to us any length of time, you\u0026#39;ve heard these before, but Generation Z is the first generation in history to use their mobile device more than any other device. So more than any other device, I should say combined. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:44):\u003cbr\u003e\nOkay? So Gen Z is using their mobile device at a alarmingly high rate. They are not just digital natives, like they are becoming digitally dependent. And, um, I shared this I think on a recent episode as well, but Jen Alpha behind them is going to be even more digitally dependent. The mobile device is the key to all of this, and I know if you\u0026#39;re listening, you\u0026#39;re thinking that\u0026#39;s bad. We need to get them away from it and uh, it might be bad. Um, I don\u0026#39;t know that we\u0026#39;re getting anybody away from it. So I think the question needs to shift to be like instead of how do we get people away from it? Because let\u0026#39;s be honest right now, if you\u0026#39;re listening to this, you\u0026#39;re using your mobile device right now, if you\u0026#39;re on a road trip, let\u0026#39;s be honest, you\u0026#39;re probably using your mobile device as your GPS today. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:27):\u003cbr\u003e\nYou\u0026#39;re probably looking at your calendar on your mobile device. And are all of those things possible? Can you buy an old school GPS and um, use a paper daytimer and listen to a podcast just on your computer while you\u0026#39;re sitting in the office? Technically, yes, but it\u0026#39;s not very convenient, right? Your mobile device is your one stop shop, your hub for almost everything in your life. And so it\u0026#39;s not just about social media, it is the fact that it is a lifeline. It is a lifeblood. It is everything that you do and that you use. And so the problem with that is a lot of times we try to disciple teens, gen Z, young people away from their phones when what we need to be doing is help produce within them good digital hygiene and good coping mechanisms and good, uh, skills with interacting with their phone and using, learning how to grow in their faith while having a phone as a part of their life as opposed to just discarding it and getting away from it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:25):\u003cbr\u003e\nBecause yeah, we can, you know, just scale back and go to, uh, flip phones. But two things. One, probably most people are not going to opt into that. And two, it\u0026#39;s actually more expensive and more inconvenient to do that through the cell phone companies. So how do we help move people through and, and help them grow in discipleship? I just think, I honestly think that is a sign of a time, a thing that any of us in church ministry leadership, youth ministry, whatever your role is in church staff, that\u0026#39;s something that we\u0026#39;re going to have to be prepared to do. That\u0026#39;s a conversation that we need to be willing to have. And I just think that pulling back and just saying no thanks to it is not very, um, it is just, is not good stewardship of what God has given us. In fact, what I\u0026#39;ll do is I\u0026#39;ll link, uh, an episode to, um, one of the pro church tool shows that Brady Shearer, he actually did a response episode to, uh, a guy who was on Preston Sprinkles podcast talking about the dangers of technology. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:24):\u003cbr\u003e\nAnd I thought that him and his co-host Alexander Mills had really, really great thoughts and responses to it, and it lines up a lot with what I think. So I\u0026#39;ll link that episode in the show notes, if you\u0026#39;re interested in that, go check them out. They\u0026#39;re amazing. Love everything that they do. But go check that out. Okay. Um, further data on Gen Z, millennials and subsequently Gen Z I should say, have said that a hybrid version of church will suit their needs going forward in a post pandemic world. That comes from Bara\u0026#39;s recent study came out about a year or so ago on Bara\u0026#39;s six findings of the hybrid and future of the church that, um, I was already thinking about doing this podcast, but I hadn\u0026#39;t launched it yet. So that came out right around when I launched this podcast. And, and I love that word hybrid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:06):\u003cbr\u003e\nUm, and, and Barna used that word hybrid and it\u0026#39;s just, it\u0026#39;s, I\u0026#39;ve, I\u0026#39;ve latched onto a lot of the data out of that thing. And so, uh, hybrid is one of the means and measures going forward that Gen Z and millennials prefer. Um, I just think we have to do that in such a way that we don\u0026#39;t lose the good elements of in-person ministry or in-person community, um, and give them, you know, like a framework to help them grow in their faith but not become too dependent upon technology. And I just think that\u0026#39;s a tricky balance to walk and I think that you and I are the leaders that God has chosen to help navigate that. Finally, greater than 80% of 18 to 29 year olds, which is the youngest age data available legally, cuz you can\u0026#39;t survey anyone under the age of 18. Um, greater than 80% use at least one social media app regularly, which is the highest of all the age breakdowns between 18 29, 30 to, you know, 39, whatever the breakdowns are. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:01):\u003cbr\u003e\nUm, and we can just assume that it\u0026#39;s gonna be higher in generations younger than the age of 18. Um, and moving forward. So all that being said, social media, cell phone usage, and hybrid ministry, not really going anywhere. That\u0026#39;s a backdrop basis for why we do this. Why I\u0026#39;m so passionate about hybrid ministry. If you go back and listen to the intro of episode 11, I say I\u0026#39;m in the buckle of the Bible Belt, Dallas, Texas, I\u0026#39;m at a church that barely shut down for covid and I\u0026#39;m in a ministry that is thriving with an in-person moment. They\u0026#39;re not clamoring, begging, or looking for hybrid. So why did we lean into it? This is the reason why, right? Like this is why we went for some of these things. We pushed the chips in on the middle because, well, right now it may not be a priority, it may not be on the forefront of people\u0026#39;s minds. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:50):\u003cbr\u003e\nIt is the currency, it is the, the native tongue of generation Z and subsequently soon to be generation alpha. And so we wanna at least be out there doing some stuff, trying some stuff. Listen, I\u0026#39;ll be the first to say, and this is the report is gonna yield this a little bit. I don\u0026#39;t know for sure if what I\u0026#39;m doing is the best way to reach disciple, preach the gospel to generation Z and generation alpha. However, the fact that we\u0026#39;re doing things makes whatever potential future shift, um, possible, makes us be able to adapt quicker because we have cameras, we have infrastructure, we have someone thinking about it. We have, we\u0026#39;re posting regularly, we can watch some of those trends. So rather than just sit back and wait for the picture, perfect thing, we\u0026#39;re gonna go out there and we\u0026#39;re gonna try some stuff and we\u0026#39;re gonna tweak and adapt along the way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:43):\u003cbr\u003e\nAnd we are like, I have some shifts coming and I\u0026#39;m gonna let you know about those at the end of the episode or in a future episode. So all that to be said, like this is why we\u0026#39;re doing it in person is important, it matters, it\u0026#39;s meaningful. But episode, I believe it\u0026#39;s 42. Uh, can you be discipled exclusively online? I don\u0026#39;t think the answer is an either or a both. And my my conclusion is that if someone really wants to learn and hone in on some of their skills, they can do that. And I gave several examples of things that I have learned without ever having any sort of in-person experience or moment. Um, my wife included, like, there are a lot of ways that you can learn and you can dive deep in all sorts of topics. And the Bible should not, does not have to be excluded from that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:30):\u003cbr\u003e\nLike, that is very much a, a possibility, um, of things that we can do. And the beautiful thing is, as a church, if we offer some of those moments and some of those learnings, we have to go with that. We compare with online stuff, we compare in-person moments, we compare authentic community, family feelings, and we confuse those two things together. That\u0026#39;s where hybrid really has its opportunity to, to make its most like impact. I think you don\u0026#39;t have to be either or both. And like the reason in episode 42, can you be discipled exclusively online? The reason that I don\u0026#39;t have a relationship with any of the people from the Oklahoma City Thunder podcast, it\u0026#39;s because I don\u0026#39;t live in Oklahoma City. I\u0026#39;ve never had an opportunity to get to know them. I\u0026#39;m three hours away now in Dallas, but before that I\u0026#39;ve been like 12 hours or 15 hours away from Oklahoma City. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:20):\u003cbr\u003e\nOnline was the only way, it was the only path forward for learning the only path forward for education. And, and so I took it, okay? But now as a church, we can offer these things online that also supplement and go right along with what we\u0026#39;re doing in person. All right, so how are we doing on TikTok In just 11 years, from 2011 to 2022, TikTok grew from estimated zero users to around 1 billion estimated users. That is the fastest, most skyrocketed, um, growth. It\u0026#39;s behind Facebook at 2.9 billion. YouTube at 2.2 billion, Instagram at 1.4 billion. And then TikTok is at 1 billion. Obviously we\u0026#39;re assuming that that\u0026#39;s going to continue to move and grow. And so I wanna share some of our individual personalized data. And I\u0026#39;ll be honest, TikTok has adjusted some of their algorithm. There\u0026#39;s a lot of people even on the TikTok four U page lamenting that shift in talking and chatting through why people\u0026#39;s views are stuck at two 300. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:20):\u003cbr\u003e\nAnd we\u0026#39;re squarely there. I\u0026#39;m just gonna lay it out for you fully, you know, completely, honestly. Um, but, but all that being said, okay, um, we started at our TikTok account in mid-September, maybe October. Um, so somewhere around there. And whenever you\u0026#39;re listening to it, I\u0026#39;m recording this on May the third. And so I have the most up-to-date data based on May the third. I also shifted our TikTok account, um, the second day of March, I believe. So we, uh, right around two now at this point, um, shifted it to a business profile account, okay? And so we have the ability to have some creator tools and some deeper analytics that only really date back to March. And so we have, um, lifetime data, which we have, we are following 18 accounts. We have 236 followers, and we have 7,473 likes. Not amazing, honestly, it\u0026#39;s not, um, most I will say though of our followers are completely organic. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:18):\u003cbr\u003e\nAnd so you gotta think in, uh, a church that runs its student ministry, about 200 people. Um, we have reached basically 200 and, uh, 36 completely random people. Um, and TikTok followers are not the same as YouTube followers. They don\u0026#39;t, they, they don\u0026#39;t respond the same. Um, I\u0026#39;ve heard that from other like creators and stuff like that. All that being said, you just gotta think like 10 years ago, 20 years ago, would you as a pastor or would you as a social ministry or social media manager want the desire to have an audience, 236 people, um, that, that commit to follow you? That doesn\u0026#39;t even include views and likes and those types of things, right? Just followers. Would you want that? And most of us would, would say yes. And so well, I might be like, man, that\u0026#39;s not amazing. I know I\u0026#39;m aware of it, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:06):\u003cbr\u003e\nLike I\u0026#39;m running it actively. Um, it\u0026#39;s, it\u0026#39;s still also not nothing, right? Okay, so what about since we converted to a business profile. So here\u0026#39;s some of the stuff that we have. Video views 34,184, we have 308 profile views. We have 2,827 likes, we have 84 comments and we have 118 shares. Furthermore, if you dive into just specifically last week\u0026#39;s content and analytics, um, here\u0026#39;s what I\u0026#39;ll do. I will link this report. I won\u0026#39;t bore you with this, but I\u0026#39;ll, I\u0026#39;ll just pull out, um, at a quick glance. I haven\u0026#39;t even like really dove into it deeply. Yeah, I think the highest view that we had was just like 269, um, with a couple of comments and the like, and you know, like 22 or something like that likes, and, and that was me filming a game of some of our students playing a game called App Store Showdown. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:57):\u003cbr\u003e\nSo you can see that, like, it doesn\u0026#39;t require you being all up on trends. Like, I recorded a game, I did some edit, some brief editing, and I made, you know, I had 10 questions on it or whatever, and I made 10 slides and then I\u0026#39;m just sprinkling \u0026#39;em out, scheduling \u0026#39;em out throughout the month. So not super difficult. That is our most recent up to date TikTok Analytics. All right, so let\u0026#39;s talk about YouTube. What is it go looking like on YouTube? You\u0026#39;ll know that I\u0026#39;m a big proponent of YouTube. I think that shorts are much more advantageous to use right now. And I also think that if you post, um, messages or any sort of like spiritual content than all of your short form content, because by the way I should have said this earlier, everything we\u0026#39;re doing is short form content on all of these platforms. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:46):\u003cbr\u003e\nLike, there\u0026#39;s barely any other strategy around anything else. And so if you have those, having something longer on YouTube allows you to push your content, um, and push your people or anyone that stumbles across any of your videos to follow you for longer form stuff. YouTube is the second or third, depending on who you talk to, largest search engine in the world. And if it\u0026#39;s considered third, it\u0026#39;s only behind Google Images. So it\u0026#39;s Google, Google images, and then YouTube. If Google, if you consider Google images a part of Google, then it\u0026#39;s the second, right? Because Google and Google images are the same. And then YouTube is the second. So our analytics, we have 126 current subscribers in the year 2023, which is our YouTube channel\u0026#39;s only been around since January of, uh, first of 2023. We have gotten, um, 52,432 views in our videos. We\u0026#39;ve had 291 hours of watch time and our subscribers are up to, uh, up by 125, cuz I think I subscribed before it launched in in January. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:50):\u003cbr\u003e\nUm, so 126 subscribers. Um, our top performing long form video has gotten 56 views, four hours of watch time, um, I think 18 subscribes. And then our, our analytics, our channel analytics is that we have 32,000 unique viewers, 42, um, returning viewers, and then, uh, plus 80 on subscribers from people who have, uh, come across our stuff on you. All right, so what about Instagram? While Instagram is skewing older and older being used primarily by millennials, there\u0026#39;s still 62% of us teens that claim to be users of Instagram. Our Instagram, like most of you, you probably have had an Instagram account for a while, and that\u0026#39;s the same with us. We inherited an Instagram account of all the things. TikTok was new, YouTube was new, and our Facebook page is uh, also a retread. But the main thing we\u0026#39;re doing on Facebook is our parent group, which is also new. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:49):\u003cbr\u003e\nSo Facebook, Instagram, something that has already existed. Everything else completely brand new. So all the data I have been, I have been sharing with you is from things that, um, are completely brand new. So we inherited an Instagram account, so these stats are gonna be a little more leveled off. Two reasons. One, we already had a pretty big following on there, so we\u0026#39;re not gonna see some of that skyrocketed type growth. And secondly, um, it\u0026#39;s, it\u0026#39;s skewing older and it\u0026#39;s being used less and less by current Gen Z teenagers. So we\u0026#39;ve had 1,829 profile visits. Um, in the year 2023, we have 785 Instagram followers. Um, I have age demographic breakdown, but the highest, honestly 20% is 35 to 44 year old women. So we just got a all moms on there, right? Um, we do have 18 to 24 year olds and it doesn\u0026#39;t go younger than that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:40):\u003cbr\u003e\nUm, as a high, that just might be also cuz teenagers have to lie about their age to get on there. Um, and then Instagram reach is 122,872. Um, they say that that\u0026#39;s a 0% change though, so we\u0026#39;re pretty much holding steady. Uh, that being said, we have reached, since January 31st to April 30th, we have reached 40,900. We have, uh, 576 accounts engaged and we have 785 total followers. So I say all that to say like, while Instagram is slower and whatever, there are still valuable data happening here on Instagram. 32% of users on Facebook are teenagers. That\u0026#39;s not a lot. Is it worth doing? It\u0026#39;s not a lot. It\u0026#39;s also not nothing. And, um, you can very seamlessly link your Instagram and Facebook. And so I don\u0026#39;t even go to Facebook. I literally post on Instagram and also double post on Facebook. And so, like I shared a couple episodes ago, um, the lottery ticket vibes, um, of just posting it in four places, sometimes some\u0026#39;s gonna hit and sometimes it\u0026#39;s gonna hit over on Facebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:49):\u003cbr\u003e\nAnd so our page and profile data, which are the things that have existed, but we\u0026#39;ve, um, recently revitalized a little bit. We\u0026#39;ve had 656 page visits, that\u0026#39;s up 283.6%. We have, uh, reached 26, um, on our post reach tw uh, I\u0026#39;m not, I\u0026#39;m not, I\u0026#39;m sorry, not 26. 23,000. Um, our Facebook page reach is 37,803. Um, but probably the best thing I think that we have going on in the last 60 days, we\u0026#39;ve added 80 total members to our parent Facebook page and none of that, zero of that is from organic growth. That is all from like people in our church. We send out an email, they click, they join our Facebook group. All right, so in conclusion, uh, I\u0026#39;m not stopping, right? Like we\u0026#39;re gonna keep barreling forward. I\u0026#39;ve been posting three times a day, um, five days a week on all of these platforms. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:45):\u003cbr\u003e\nI do think one of the things I want to do is I have been focusing a little bit more just, you know, full disclosure on quantity, uh, as opposed to quality now that I\u0026#39;m trying to put crappy stuff out there, but by posting three times a day, 15 different posts a week, like that just becomes a lot. And it\u0026#39;s hard for every single one of those to be really good and really meaningful. And so I wanna start spending a little bit more time on the edit, um, which is just going to have to ultimately reduce the number I\u0026#39;m doing. Uh, that being said, I don\u0026#39;t know that I\u0026#39;m gonna see much of a depreciable drop off from three to two. And so really like I\u0026#39;m trying to do like one spiritual post a day and one fun or interesting post a day. Like I said, I\u0026#39;m not just like some consultant out there trying to like get rich tell you a bunch of stuff and not care about the results. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:32):\u003cbr\u003e\nLike I am a youth pastor. I am trying to live into these hybrid moments. And so I just wanted to share with you, I pulled some of these results for the first time, uh, for a work thing and I wanted to share with y\u0026#39;all. I mean, here\u0026#39;s the thing, right? Like none of these numbers are outlandish. And the reality is like, I, I don\u0026#39;t think they are. Maybe you heard them and you\u0026#39;re like, wow, that sounds crazy. Like I\u0026#39;d love that. Let me just encourage you, lean in, like you can do this. Like nothing I\u0026#39;ve done in my personal opinion is that insane, that difficult, that crazy, that hard to, to come by. So just wanna encourage you, uh, you can get these same results cuz we have been very much middle of the road with our results. Nothing viral, nothing crazy. So just go for it, lean in, make it happen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:14):\u003cbr\u003e\nYou can do it. Hey, as always, so excited to have y\u0026#39;all with us for this episode. If you\u0026#39;re not subscribed to the YouTube channel or us on podcast, please do that or consider a rating or a review share with a friend. Help us get the word out. That would be phenomenal. We would love it. Um, we also wanna let you know about our 100% completely free ebook. Um, there are also some free downloads in this episode, the report, the analytics, um, other episodes and show notes and things that we\u0026#39;ve talked through. And go check all of those things out. That\u0026#39;s at hybridministry.xyz/047 And until next time, and as always, don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"The Stats: Progress Report, 2023, How Am I Actually Doing? In this episode Nick dives into and shares the stats from his recent results of running social media, a new website and everything he's helped implement in his new job and student ministry. How is it actually going? What's going well? What needs tweaked? And what have we learned?","date_published":"2023-06-01T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/175f13c8-9493-4ead-b60a-c2c2e2535b18.mp3","mime_type":"audio/mpeg","size_in_bytes":36036512,"duration_in_seconds":1500}]},{"id":"cecc1649-c6f4-4ad0-aa06-8f9ea1437fad","title":"Episode 046: How to be Present with your Social Media Presence","url":"https://www.hybridministry.xyz/046","content_text":"What is Incarnational Ministry? It's Jesus' involvement in our life. How do we embrace the same philosophy of Jesus' ministry in our own ministry contexts? And how do we do so in a hybrid and digital way to show up where our church people, members and congregants and spending their time?\n\nFollow Us on TikTok: https://www.tiktok.com/@clasonnick\nSubscribe to our YouTube Channel: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nShow Notes \u0026amp; Transcripts: http://www.hybridministry.xyz/046\nFREE E-Book: https://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nTHE ARTICLE BEING READ \u0026amp; REFERENCED:\nhttps://youthministry360.com/blogs/all/how-to-be-present-with-your-social-media-presence\n\nMY STUDENT SOCIAL MEDIA:\nhttps://www.tiktok.com/@crosscreekchurch?lang=en\n\n10 FREE SPIRITUAL PRACTICE TIKTOKS:\nhttps://www.dropbox.com/s/e4n40o5080lblih/Spiritual%20Practice%20TikToks%20-%20Nick%20Clason%20and%20Bailey%20Fore.zip?dl=0\n\nTIMECODES\n00:00-02:18 Intro\n02:18-07:24 How to be Present with your Social Media Presence\n07:24-12:19 How do we Show Up Where our People are Spending their Time?\n12:19-12:58 Don't post Announcements on Social Media\n12:58-14:01 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWell, hey there everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always, am your host, Nick Clason. Thrilled to be here again with you. And just let me let you know little bit of a shorter podcast today I'm actually gonna do something a little different, a little unique. I recently wrote an article for YM Short for Youth Ministry 360, um, titled How to Be Present With Your Social Media Presence. So what I'm gonna do is I'm gonna drop the link to that here in the show notes, but I'm actually just gonna read it for you, um, and also give you some author commentary as I, uh, am reading it through. So expect like a 10, 12 something minute pod. You probably already saw that. If you already downloaded this, if you're on YouTube, welcome in. Glad to have you. Excited to be with you. \n\nNick Clason (00:48):\nAnd here's why. Honestly, um, this may release the week before, week after, not sure yet in the order. I'm doing a little bit of some batch pre-recording because my family and I are getting ready to go to Disney and I'm looking to just completely unplug from work, from this, from podcast side hustles, all the things I'm doing. Uh, so excited about unplugging, excited about getting ready to send and go and be with my family in Disney. Um, that being said, I, the, the craziest thing about this article is I wrote it, I can't even remember how long in advance, and then it dropped months later. Like I, I wrote it, I know when I lived in Chicago and it dropped just a couple weeks ago now when I'm living here in Dallas. And so my life has changed immensely. And when I heard it, there were elements of it that I was like, oh, that's interesting. \n\nNick Clason (01:34):\nOh, I don't know if I would've said it that way. And then there are other things I was like, yeah, I definitely still agree with that, you know, so I thought it'd be fun to bring to you all because I wrote it before, I think I wrote it before we even had a podcast going. So these thoughts, like, just think about that. If you've been on this journey with me listening to, to me in your ear ball holes for a while, think about this. These, these thoughts that have been ruminating inside of me and brewing inside of me. Uh, anyway, all that to be said, show notes, hybridministry.xyz. Subscribe to us on YouTube, follow me on TikTok Act place. And Nick also five star review if you would be so inclined. And without any further ado, let's dive into how to be present with your social media presence. \n\nNick Clason (02:19):\nAll right, here we go. How to be present with your social media presence. Read by the author himself, Nick Clayson. Here we go. Incarnational ministry. Did I lose anybody yet? Now before you go dust off your lexicon, you probably already know and embrace this as a characteristic in your life and in your ministry, right? Here's the thing. And I said this cuz I knew that, that pastors, youth pastors, who's ever gonna be reading it, primarily, this is a youth pastor. This isn't aside by the way, in case you didn't know primarily youth pastors reading this. They embrace and embody this, this characteristic, this idea of incarnation ministry just may not use it. You know, super frequently in our vocabulary anyway, in the gospels, we see Jesus going to be with his people that he encounters. So if our ministries are going to be a mirror of Christ's incarnation life and incarnation ministry, we are required to go and be with the people that we're ministering to. \n\nNick Clason (03:16):\nAnd if you and I were youth pastors in the nineties, well we'd probably be found at the mall sitting next to a Chinese restaurant that's handing out free samples of their bourbon chicken and browsing hot topic on our way out the store. You know, you remember, however, if your towns anything like mine, well, the mall I just described as a of it, former of its former self. So where are all the teenagers hanging out? According to some statistics, 45% of Generation Z report that they're online, as they describe it as almost constantly, 45%, 24% of teams report feelings of discomfort if they go more than just one hour without access to the internet. And finally, on average, generation Z allocates two hours and 55 minutes per day on average to social media. So let's just be honest for a minute. The mall has gone to there, and let's be honest and frank, our pockets, it lives on our phones and the students that we're trying to reach and spend their time, they're online. \n\nNick Clason (04:26):\nRegardless of your opinion of whether or not you believe that this amount of screen time is healthy, advantageous, it's probably not. It is where our students are spending the majority of their time. Let's pause for a minute. Um, a quick aside from this, I was in a recent Barna CoLab group on how to disciple Gen Z and their, they're sharing some recent findings, super interesting, super fascinating stuff. One of the things that they shared, um, actually it was a guy that they interviewed from a church and he said, uh, if Generation Z is the first digitally native generation, then generation alpha right behind them. By the way, if you're youth pastor, that is fifth and sixth, seventh, eighth grade, maybe not as high as seventh and eighth grade, but definitely like sixth, fifth, and on down. So they are the youth ministry of the future. \n\nNick Clason (05:13):\nSo if generation Z is the first digitally native generation, then that means that generation Alpha is the first digitally dependent generation. Crazy to think about. And so a lot of times, let's be honest with our generational age gap and difference, even as I'm a millennial, even as some fellow millennials, Xers, boomers on up, what is our constant, like, what are we constantly asking generation Z and younger to do? We're asking them to get rid of their phones. We're asking them to disconnect and unplug from technology. And while I think that there's advantages to that and it's advantageous for people to learn the disciplines of being able to break away, find some silence, find some solace and solitude, um, away from social media culture, away from online culture, I think all of that is well and good. I just think that you have a generation that is dependent on it. \n\nNick Clason (06:06):\nIt is literally their alarm clock. It's their calendar, it's their actual phone. It's where they communicate with all their friends, whether it be text message, Snapchat, be real, but it's, it's their their map, it's their navigation system. It's the way that they check their grades. It's how they pay for their school lunches. Like it's everything. It's not like, I'll give you this example. I am recording this podcast when I'm recording it in preparation for my trip to Disney World. Everything at Disney World is now online. It's in the my Disney Experience app Genie Plus, which is the replacement of Fast Passes, lightning Lanes, um, checking into my resort, making mobile food orders, like everything is on my phone. And you are at an amusement park with your family trying to unplug, trying to disconnect Bif, do you have to be on your phone? And there are people who are like, I'm done. \n\nNick Clason (06:56):\nI'm not gonna do that. And that's fine. But the reality is we are moving more and more towards that than we are away from that. And so if this generation is dependent upon it, what we have to do is stop villainizing the phone and we have to start looking at it as an opportunity to teach them and disciple them through how to have faith with a phone through that lens. And I think that's my heart in this article, and that's what's coming through. Let's read the next section. So here's a question for you. If in the nineties you would've gone hung out at the mall to connect with students and teenagers, how in 2023, which is one of the articles written, how in 2023 are you showing up where your students are? See, I'm not necessarily proposing that the digital church replaces the in-person experience hybrid far from it. \n\nNick Clason (07:47):\nBut if your students go home after school and spend almost three hours on their phones, which is what the statistics told us, then couldn't you make an impact with your students or your people online? All right, so here's some ideas how to do that. If you've been listening to this podcast any length of time you've heard it, I'm gonna say it in idea and then I'm gonna riff on it. So I'm gonna say idea number one, idea number two, so that you're clear, okay, idea number one, share a devotional thought. Guys, you can hold your phone out in front of you and you can give either a recap of, or you can give a completely new and different from, not different cuz come, gonna come from the Bible, hopefully, but different from your sermon or from the lesson that week or whatever the case might be. \n\nNick Clason (08:29):\nYou can give just a devotional thought, boom. Hey guys wanna give you quick encouragement, 60 seconds or less. People don't want longer than that. Anyway, you can do a deep dive into an encouraging, um, or challenging passage of scripture. Again, 60 seconds or less. I, I think maybe it was Mark Twain, I'm not sure, but it was him who said, Hey, I wanted to write a short letter but I didn't have time. So I wrote a long letter. See, it takes more time to make something quick, concise, and short. Idea number three, have fun, create fun and funny posts. Hey, if you're not following us on TikTok on our student ministry, I would encourage you to, you can go check it out. We are Cross Creek students. Um, hopefully now we are at Cross Creek students. If not, I may still have it set as at Cross Creek Church cuz TikTok won't let me switch my name over to Cross Creek students, but that's ultimately the goal. \n\nNick Clason (09:18):\nI've had a hard time switching it over. But we do fun and funny posts. I literally, right as I was walking into this spare bedroom of my house to record this podcast, I was literally posting a video of a girl drinking ranch dressing flavored soda and trying to guess the flavor of it. Like it's just fun. And honestly, what I do is I toss out the invite on a youth ministry night. Hey, you wanna be on TikTok tonight? Sure. They all come into the room. I have six bottles of soda with weird flavors. I have a game cud up on my laptop. And another thing with the filter on on TikTok, it gets me like 20 pieces of video content that I just store, bank and pull back out later when I need it in my calendar. Idea number four, film answers to theological questions, right? \n\nNick Clason (10:02):\nPeople are inspired by answers to deep things that maybe you don't wanna put online, but things that students are dealing with. Like, why do bad things happen? How do I develop a habit? Why, how do I spend time with God even if I don't want to? Why would I go on obeying him and living a life of sinlessness or the goal of that if he's always just gonna forgive my sins? Anyway? You talk about that every week. What's the point of it? What does God think about gay people? Does God require me to be a democrat? Does God require me to be a Republican? What would Jesus think of our current political landscape? You get the idea. Idea number five, encourage spiritual practices and disciplines. I don't know if it's gonna get accepted or if it's out yet, but I recently submitted, if it is, I'll drop a link to it in the show notes. \n\nNick Clason (10:48):\nI recently submitted 10 TikTok videos. Actually, you know what I'm gonna do? It's on ym, um, or I submitted it to d y m I don't know if they took it or not. What I'm gonna do is I'm gonna drop a link, uh, to that resource, the Dropbox resource in the show notes here, completely free charge. Just go grab it and use it. It's, uh, memorize scripture with me. Practice meditation, sit in silence, have a praise break, all kinds of different things. 10 different spiritual practices that that students or people or adults can use. It's not branded. So you can use it. Just download it and post it wherever you, uh, manage social media free for you. Uh, let's see. Are we on six idea number six, you can do recap posts or videos. Just take, literally you only need 3, 4, 5 seconds worth of of videos and you get like 10 of those real fast at the beginning of the night, um, or during your program. \n\nNick Clason (11:40):\nAnd then you just put 'em into TikTok. Auto cut. Boom. You got a less than 22nd recap video. Phenomenal way to do that. Idea number 1, 2, 3, 4, 5, 6, less idea Number seven, give shout outs to leaders and volunteers. Figure out how to do that on social, whether it's static graphics, whether it's motion graphics, whether it's you talking graphics, whether it's voiceovers, give shout outs to leaders and volunteers. Finally, you can quiz students on their Bible knowledge. Uh, one of my favorite ways to do this is on the Instagram story editor with the story sticker, uh, uh, multiple choice story sticker. You can put it in there and you can ask them bible questions and test their Bible knowledge. Super fun way to go about doing that. Those are just some ideas to name a few. I don't know your context, but here's one thing that I do know, we're back to the article, is that I want you to notice that not one single idea that I mentioned above was an advertisement for an event. \n\nNick Clason (12:32):\nWe've gone into this, if you've listened to me for a while, you've heard this before. But what if we could use social media to encourage students to actually take the next step in their faith to engage with you or with your ministry, to challenge them to deeper more meaningful ways and a more meaningful walk with Jesus. It's not just another communication platform, which is what we often default social media into being. It's a means to help accomplish a more incarnation form of ministry. So that's it, that's the article. Love to know how you are using social media in your ministry context for more than just announcements to encourage people in their faith to show up where they are. But the bottom line is we are rooting for you. We are cheering you on. So glad you're in here. Hey, listen, if you didn't know this, 2023 is the year of short form video content, vertical video, short form content, less than 60 seconds. If you're like, man, I don't even know how to get this word out there, we got you right here. Link the description. If you're watching on YouTube or go grab our 100% completely free e-book titled, have I already ruined my Church's TikTok account? No. But this book will help teach you how to post one from start to finish all the way through doing it all on the phone in your pocket. So we're here for you, rooting you on. Thanks for being here. Thanks for being a loyal listener. And as always, we never forget.","content_html":"\u003cp\u003eWhat is Incarnational Ministry? It\u0026#39;s Jesus\u0026#39; involvement in our life. How do we embrace the same philosophy of Jesus\u0026#39; ministry in our own ministry contexts? And how do we do so in a hybrid and digital way to show up where our church people, members and congregants and spending their time?\u003c/p\u003e\n\n\u003cp\u003eFollow Us on TikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nSubscribe to our YouTube Channel: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nShow Notes \u0026amp; Transcripts: \u003ca href=\"http://www.hybridministry.xyz/046\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/046\u003c/a\u003e\u003cbr\u003e\nFREE E-Book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nTHE ARTICLE BEING READ \u0026amp; REFERENCED:\u003cbr\u003e\n\u003ca href=\"https://youthministry360.com/blogs/all/how-to-be-present-with-your-social-media-presence\" rel=\"nofollow\"\u003ehttps://youthministry360.com/blogs/all/how-to-be-present-with-your-social-media-presence\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eMY STUDENT SOCIAL MEDIA:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@crosscreekchurch?lang=en\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@crosscreekchurch?lang=en\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e10 FREE SPIRITUAL PRACTICE TIKTOKS:\u003cbr\u003e\n\u003ca href=\"https://www.dropbox.com/s/e4n40o5080lblih/Spiritual%20Practice%20TikToks%20-%20Nick%20Clason%20and%20Bailey%20Fore.zip?dl=0\" rel=\"nofollow\"\u003ehttps://www.dropbox.com/s/e4n40o5080lblih/Spiritual%20Practice%20TikToks%20-%20Nick%20Clason%20and%20Bailey%20Fore.zip?dl=0\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:18 Intro\u003cbr\u003e\n02:18-07:24 How to be Present with your Social Media Presence\u003cbr\u003e\n07:24-12:19 How do we Show Up Where our People are Spending their Time?\u003cbr\u003e\n12:19-12:58 Don\u0026#39;t post Announcements on Social Media\u003cbr\u003e\n12:58-14:01 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWell, hey there everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always, am your host, Nick Clason. Thrilled to be here again with you. And just let me let you know little bit of a shorter podcast today I\u0026#39;m actually gonna do something a little different, a little unique. I recently wrote an article for YM Short for Youth Ministry 360, um, titled How to Be Present With Your Social Media Presence. So what I\u0026#39;m gonna do is I\u0026#39;m gonna drop the link to that here in the show notes, but I\u0026#39;m actually just gonna read it for you, um, and also give you some author commentary as I, uh, am reading it through. So expect like a 10, 12 something minute pod. You probably already saw that. If you already downloaded this, if you\u0026#39;re on YouTube, welcome in. Glad to have you. Excited to be with you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:48):\u003cbr\u003e\nAnd here\u0026#39;s why. Honestly, um, this may release the week before, week after, not sure yet in the order. I\u0026#39;m doing a little bit of some batch pre-recording because my family and I are getting ready to go to Disney and I\u0026#39;m looking to just completely unplug from work, from this, from podcast side hustles, all the things I\u0026#39;m doing. Uh, so excited about unplugging, excited about getting ready to send and go and be with my family in Disney. Um, that being said, I, the, the craziest thing about this article is I wrote it, I can\u0026#39;t even remember how long in advance, and then it dropped months later. Like I, I wrote it, I know when I lived in Chicago and it dropped just a couple weeks ago now when I\u0026#39;m living here in Dallas. And so my life has changed immensely. And when I heard it, there were elements of it that I was like, oh, that\u0026#39;s interesting. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:34):\u003cbr\u003e\nOh, I don\u0026#39;t know if I would\u0026#39;ve said it that way. And then there are other things I was like, yeah, I definitely still agree with that, you know, so I thought it\u0026#39;d be fun to bring to you all because I wrote it before, I think I wrote it before we even had a podcast going. So these thoughts, like, just think about that. If you\u0026#39;ve been on this journey with me listening to, to me in your ear ball holes for a while, think about this. These, these thoughts that have been ruminating inside of me and brewing inside of me. Uh, anyway, all that to be said, show notes, hybridministry.xyz. Subscribe to us on YouTube, follow me on TikTok Act place. And Nick also five star review if you would be so inclined. And without any further ado, let\u0026#39;s dive into how to be present with your social media presence. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:19):\u003cbr\u003e\nAll right, here we go. How to be present with your social media presence. Read by the author himself, Nick Clayson. Here we go. Incarnational ministry. Did I lose anybody yet? Now before you go dust off your lexicon, you probably already know and embrace this as a characteristic in your life and in your ministry, right? Here\u0026#39;s the thing. And I said this cuz I knew that, that pastors, youth pastors, who\u0026#39;s ever gonna be reading it, primarily, this is a youth pastor. This isn\u0026#39;t aside by the way, in case you didn\u0026#39;t know primarily youth pastors reading this. They embrace and embody this, this characteristic, this idea of incarnation ministry just may not use it. You know, super frequently in our vocabulary anyway, in the gospels, we see Jesus going to be with his people that he encounters. So if our ministries are going to be a mirror of Christ\u0026#39;s incarnation life and incarnation ministry, we are required to go and be with the people that we\u0026#39;re ministering to. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:16):\u003cbr\u003e\nAnd if you and I were youth pastors in the nineties, well we\u0026#39;d probably be found at the mall sitting next to a Chinese restaurant that\u0026#39;s handing out free samples of their bourbon chicken and browsing hot topic on our way out the store. You know, you remember, however, if your towns anything like mine, well, the mall I just described as a of it, former of its former self. So where are all the teenagers hanging out? According to some statistics, 45% of Generation Z report that they\u0026#39;re online, as they describe it as almost constantly, 45%, 24% of teams report feelings of discomfort if they go more than just one hour without access to the internet. And finally, on average, generation Z allocates two hours and 55 minutes per day on average to social media. So let\u0026#39;s just be honest for a minute. The mall has gone to there, and let\u0026#39;s be honest and frank, our pockets, it lives on our phones and the students that we\u0026#39;re trying to reach and spend their time, they\u0026#39;re online. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:26):\u003cbr\u003e\nRegardless of your opinion of whether or not you believe that this amount of screen time is healthy, advantageous, it\u0026#39;s probably not. It is where our students are spending the majority of their time. Let\u0026#39;s pause for a minute. Um, a quick aside from this, I was in a recent Barna CoLab group on how to disciple Gen Z and their, they\u0026#39;re sharing some recent findings, super interesting, super fascinating stuff. One of the things that they shared, um, actually it was a guy that they interviewed from a church and he said, uh, if Generation Z is the first digitally native generation, then generation alpha right behind them. By the way, if you\u0026#39;re youth pastor, that is fifth and sixth, seventh, eighth grade, maybe not as high as seventh and eighth grade, but definitely like sixth, fifth, and on down. So they are the youth ministry of the future. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:13):\u003cbr\u003e\nSo if generation Z is the first digitally native generation, then that means that generation Alpha is the first digitally dependent generation. Crazy to think about. And so a lot of times, let\u0026#39;s be honest with our generational age gap and difference, even as I\u0026#39;m a millennial, even as some fellow millennials, Xers, boomers on up, what is our constant, like, what are we constantly asking generation Z and younger to do? We\u0026#39;re asking them to get rid of their phones. We\u0026#39;re asking them to disconnect and unplug from technology. And while I think that there\u0026#39;s advantages to that and it\u0026#39;s advantageous for people to learn the disciplines of being able to break away, find some silence, find some solace and solitude, um, away from social media culture, away from online culture, I think all of that is well and good. I just think that you have a generation that is dependent on it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:06):\u003cbr\u003e\nIt is literally their alarm clock. It\u0026#39;s their calendar, it\u0026#39;s their actual phone. It\u0026#39;s where they communicate with all their friends, whether it be text message, Snapchat, be real, but it\u0026#39;s, it\u0026#39;s their their map, it\u0026#39;s their navigation system. It\u0026#39;s the way that they check their grades. It\u0026#39;s how they pay for their school lunches. Like it\u0026#39;s everything. It\u0026#39;s not like, I\u0026#39;ll give you this example. I am recording this podcast when I\u0026#39;m recording it in preparation for my trip to Disney World. Everything at Disney World is now online. It\u0026#39;s in the my Disney Experience app Genie Plus, which is the replacement of Fast Passes, lightning Lanes, um, checking into my resort, making mobile food orders, like everything is on my phone. And you are at an amusement park with your family trying to unplug, trying to disconnect Bif, do you have to be on your phone? And there are people who are like, I\u0026#39;m done. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:56):\u003cbr\u003e\nI\u0026#39;m not gonna do that. And that\u0026#39;s fine. But the reality is we are moving more and more towards that than we are away from that. And so if this generation is dependent upon it, what we have to do is stop villainizing the phone and we have to start looking at it as an opportunity to teach them and disciple them through how to have faith with a phone through that lens. And I think that\u0026#39;s my heart in this article, and that\u0026#39;s what\u0026#39;s coming through. Let\u0026#39;s read the next section. So here\u0026#39;s a question for you. If in the nineties you would\u0026#39;ve gone hung out at the mall to connect with students and teenagers, how in 2023, which is one of the articles written, how in 2023 are you showing up where your students are? See, I\u0026#39;m not necessarily proposing that the digital church replaces the in-person experience hybrid far from it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:47):\u003cbr\u003e\nBut if your students go home after school and spend almost three hours on their phones, which is what the statistics told us, then couldn\u0026#39;t you make an impact with your students or your people online? All right, so here\u0026#39;s some ideas how to do that. If you\u0026#39;ve been listening to this podcast any length of time you\u0026#39;ve heard it, I\u0026#39;m gonna say it in idea and then I\u0026#39;m gonna riff on it. So I\u0026#39;m gonna say idea number one, idea number two, so that you\u0026#39;re clear, okay, idea number one, share a devotional thought. Guys, you can hold your phone out in front of you and you can give either a recap of, or you can give a completely new and different from, not different cuz come, gonna come from the Bible, hopefully, but different from your sermon or from the lesson that week or whatever the case might be. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:29):\u003cbr\u003e\nYou can give just a devotional thought, boom. Hey guys wanna give you quick encouragement, 60 seconds or less. People don\u0026#39;t want longer than that. Anyway, you can do a deep dive into an encouraging, um, or challenging passage of scripture. Again, 60 seconds or less. I, I think maybe it was Mark Twain, I\u0026#39;m not sure, but it was him who said, Hey, I wanted to write a short letter but I didn\u0026#39;t have time. So I wrote a long letter. See, it takes more time to make something quick, concise, and short. Idea number three, have fun, create fun and funny posts. Hey, if you\u0026#39;re not following us on TikTok on our student ministry, I would encourage you to, you can go check it out. We are Cross Creek students. Um, hopefully now we are at Cross Creek students. If not, I may still have it set as at Cross Creek Church cuz TikTok won\u0026#39;t let me switch my name over to Cross Creek students, but that\u0026#39;s ultimately the goal. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:18):\u003cbr\u003e\nI\u0026#39;ve had a hard time switching it over. But we do fun and funny posts. I literally, right as I was walking into this spare bedroom of my house to record this podcast, I was literally posting a video of a girl drinking ranch dressing flavored soda and trying to guess the flavor of it. Like it\u0026#39;s just fun. And honestly, what I do is I toss out the invite on a youth ministry night. Hey, you wanna be on TikTok tonight? Sure. They all come into the room. I have six bottles of soda with weird flavors. I have a game cud up on my laptop. And another thing with the filter on on TikTok, it gets me like 20 pieces of video content that I just store, bank and pull back out later when I need it in my calendar. Idea number four, film answers to theological questions, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:02):\u003cbr\u003e\nPeople are inspired by answers to deep things that maybe you don\u0026#39;t wanna put online, but things that students are dealing with. Like, why do bad things happen? How do I develop a habit? Why, how do I spend time with God even if I don\u0026#39;t want to? Why would I go on obeying him and living a life of sinlessness or the goal of that if he\u0026#39;s always just gonna forgive my sins? Anyway? You talk about that every week. What\u0026#39;s the point of it? What does God think about gay people? Does God require me to be a democrat? Does God require me to be a Republican? What would Jesus think of our current political landscape? You get the idea. Idea number five, encourage spiritual practices and disciplines. I don\u0026#39;t know if it\u0026#39;s gonna get accepted or if it\u0026#39;s out yet, but I recently submitted, if it is, I\u0026#39;ll drop a link to it in the show notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:48):\u003cbr\u003e\nI recently submitted 10 TikTok videos. Actually, you know what I\u0026#39;m gonna do? It\u0026#39;s on ym, um, or I submitted it to d y m I don\u0026#39;t know if they took it or not. What I\u0026#39;m gonna do is I\u0026#39;m gonna drop a link, uh, to that resource, the Dropbox resource in the show notes here, completely free charge. Just go grab it and use it. It\u0026#39;s, uh, memorize scripture with me. Practice meditation, sit in silence, have a praise break, all kinds of different things. 10 different spiritual practices that that students or people or adults can use. It\u0026#39;s not branded. So you can use it. Just download it and post it wherever you, uh, manage social media free for you. Uh, let\u0026#39;s see. Are we on six idea number six, you can do recap posts or videos. Just take, literally you only need 3, 4, 5 seconds worth of of videos and you get like 10 of those real fast at the beginning of the night, um, or during your program. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:40):\u003cbr\u003e\nAnd then you just put \u0026#39;em into TikTok. Auto cut. Boom. You got a less than 22nd recap video. Phenomenal way to do that. Idea number 1, 2, 3, 4, 5, 6, less idea Number seven, give shout outs to leaders and volunteers. Figure out how to do that on social, whether it\u0026#39;s static graphics, whether it\u0026#39;s motion graphics, whether it\u0026#39;s you talking graphics, whether it\u0026#39;s voiceovers, give shout outs to leaders and volunteers. Finally, you can quiz students on their Bible knowledge. Uh, one of my favorite ways to do this is on the Instagram story editor with the story sticker, uh, uh, multiple choice story sticker. You can put it in there and you can ask them bible questions and test their Bible knowledge. Super fun way to go about doing that. Those are just some ideas to name a few. I don\u0026#39;t know your context, but here\u0026#39;s one thing that I do know, we\u0026#39;re back to the article, is that I want you to notice that not one single idea that I mentioned above was an advertisement for an event. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:32):\u003cbr\u003e\nWe\u0026#39;ve gone into this, if you\u0026#39;ve listened to me for a while, you\u0026#39;ve heard this before. But what if we could use social media to encourage students to actually take the next step in their faith to engage with you or with your ministry, to challenge them to deeper more meaningful ways and a more meaningful walk with Jesus. It\u0026#39;s not just another communication platform, which is what we often default social media into being. It\u0026#39;s a means to help accomplish a more incarnation form of ministry. So that\u0026#39;s it, that\u0026#39;s the article. Love to know how you are using social media in your ministry context for more than just announcements to encourage people in their faith to show up where they are. But the bottom line is we are rooting for you. We are cheering you on. So glad you\u0026#39;re in here. Hey, listen, if you didn\u0026#39;t know this, 2023 is the year of short form video content, vertical video, short form content, less than 60 seconds. If you\u0026#39;re like, man, I don\u0026#39;t even know how to get this word out there, we got you right here. Link the description. If you\u0026#39;re watching on YouTube or go grab our 100% completely free e-book titled, have I already ruined my Church\u0026#39;s TikTok account? No. But this book will help teach you how to post one from start to finish all the way through doing it all on the phone in your pocket. So we\u0026#39;re here for you, rooting you on. Thanks for being here. Thanks for being a loyal listener. And as always, we never forget.\u003c/p\u003e","summary":"What is Incarnational Ministry? It's Jesus' involvement in our life. How do we embrace the same philosophy of Jesus' ministry in our own ministry contexts? And how do we do so in a hybrid and digital way?","date_published":"2023-05-25T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/cecc1649-c6f4-4ad0-aa06-8f9ea1437fad.mp3","mime_type":"audio/mpeg","size_in_bytes":20204107,"duration_in_seconds":841}]},{"id":"9ff8506b-75b6-4877-b082-038cf4500457","title":"Episode 045: 9 Church Marketing Tips to Best Serve Your Members and Reach Others Not Yet Apart of Your Church","url":"https://www.hybridministry.xyz/045","content_text":"In this episode, Nick will give you 9 Church Marketing Tips.\n5 Tips for those who are members or who consider themselves a regular part of your church\n4 Tips for reaching people who are not a part of your church yet, and how best to reach them\n\nFollow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nShow Notes \u0026amp; Transcripts: http://www.hybridministry.xyz/045\nFollow me on TikTok: http://www.tiktok.com/@clasonnick\nFREE E-Book: https://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nPlain Text vs. HTML\nhttps://www.mailmunch.com/blog/html-vs-plain-text-email\n\nSingular Calls to Action:\nhttps://unlayer.com/blog/call-to-action-in-emails\n\nCentral Hub:\n[Nucleus.Church](nucleus.church)\n[LHC.life](LHC.life)\n\nPosting Content Online or to YouTube:\nhttp://www.hybridministry.xyz/042\n\nRunning Ads:\nhttps://www.hybridministry.xyz/009\n\nTIMECODES\n00:00-04:19 Intro\n04:19-07:26 What is Marketing? And Should Churches even be focused on it?\n07:26-09:14 Church Marketing Tip #1: Plain-Text Emails\n09:14-11:12 Church Marketing Tip #2: Send From Your Pastor\n12:12-15:23 Church Marketing Tip #3: Single CTA\n15:23-15:52 Church Marketing Tip #3a: Include a PS Section in Email\n15:52-18:00 Church Marketing Tip #4: Create a Central Hub Style Website\n18:00-20:00 Church Marketing Tip #5: Put your messaging and sermon content online\n20:00-20:48 Marketing Your Church to Those not a part of your church\n20:48-21:53 Church Marketing Tip #6: Consider Running an Ad\n21:53-22:58 Church Marketing Tip #7: Use Short-Form Video Content\n22:58-26:19 Church Marketing Tip #8: Create an e-book for your community\n26:19-28:28 Church Marketing Tip #9: Captialize on Word of Mouth\n28:28- Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWell, hey there everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, I am going to give you nine church marketing tips. We're just gonna fire through them one by one. However, we're gonna break them up into two different sections. Section number one is marketing tips for people who already considered themselves a part of your church and a part of your congregation. And then the back half. So those are gonna be the first five. The back four are going to be church marketing tips for people who are not yet a part of your church congregation. So, so excited to have you with us. Hey, if this is your first time ever, welcome to the show. Excited to have you. If you don't know, we stream and film every single one of these episodes out to our YouTube channel. So you can grab the link to that in the show notes. \n\nNick Clason (00:48):\nIf you're on YouTube and you're like, wait, this is the podcast, yes it is. Hit the link in the show notes and that will take you to hybridministry.xyz. And there will be a specific link that will take you directly to this episode number and will give you completely free access to our transcripts, which is a free resource that we offer for each and every single episode. So make sure that you go and take advantage of that because listen, if you're anything like me, you're on a run, you're cooking dinner, you're walking your dog, and you might hear a thing that you're like, that's interesting. I want to dive deeper into that. And if that is the case, it's often hard and and difficult to do that, you know, when you are on that run, when you're walking that dog, when you're doing those dishes. \n\nNick Clason (01:29):\nSo you just make a quick earmark and like, I'm gonna go back, I'm gonna download those transcripts, I can see a little bit more. So that is an opportunity and definitely an option for you. So make sure that you take a look into that and take advantage of that. We're so excited to have you with us. Hey, listen, if you are excited to be here, if you're excited to be listening, it would mean the absolute world to us. If you would share this episode with a friend, it would mean the absolute world with us. If you are going to, if you help us by making a rating or a review, we would be thrilled with those things. Um, it just helps us get the word out. It helps us get indexed and ranked and search. Um, not because we're trying to go big, go viral or go famous, but man, we just, we're passionate about this message and we just really want to get the word out there. \n\nNick Clason (02:18):\nYou know what's interesting, before we dive into the church marketing tips, I was at a Bible study last night. Um, if you don't know me, my story, my name's Nick Clason, I'm your host, uh, here every single week with y'all. Um, new episodes drop every single Thursday at four o'clock in the morning. But I'm a youth pastor. I'm a youth pastor in the Dallas Fort Worth metroplex area, um, at a big church for most, but in Dallas it's not super big, uh, cuz everyone goes to church here. But I was at a, a bible study that we do, it's a yearlong bible study on Sunday night, which is not a normal ministry night, and it's for seniors only. So it's creative name called fso. So it's that fso and they're talking about finding a church when you go off to college. And um, it was just interesting cuz like the hybridness of ministry really reared its head in those moments, uh, because they're talking about visiting a church, how often you should visit a church, uh, what if you go in the main pastors, isn't there preaching like how many more times you need to give that church a shot? \n\nNick Clason (03:20):\nAnd I just was like, guys, um, I was nice, right? But I was like, guys, you don't have to just only attend in person. Like if what you're looking for is the pastor's message and the content. I said Covid has forced just about every single church in America online. So check out their services, check out his preaching, uh, check those things out online, gather some of those data points. And then when, you know, based on what I've heard so far, this church, this church and this church are all options for me, then go visit them in person. So I just wanna say like even in my own life, even in my own realm, even in my own world, hybrid ministry is rearing its head. So encourage you, stick with it, it's important, it matters. There's a world out there of people that are trying to grasp and grab a hold of this message and you just might be the key for some of those people. \n\nNick Clason (04:09):\nSo what you do is worth it. What you do matters. And so without any further ado, let's dive in to nine different church marketing tips before we give you marketing tip number one, I just wanna do a quick like 10, 30 seconds, something like that. Little primer on what is marketing. If you Google search, what is marketing? This is a response you're gonna get. It says this, it's the activity or uh, the activity of business, sorry, the activity or business of promoting and selling products or services including market research and advertising. So you might be sitting here thinking like that. Yeah, great, but that's not what the church is supposed to do. And I agree with you mostly, uh, in the traditional sense, like you might think of marketing as a way to make money for a business, and that's true. Um, however, that is not necessarily the church's goal. \n\nNick Clason (05:03):\nOur goal though is to bring about brand awareness and not cause we're a brand, but because we want people to know about our church. So what is your church about? Does your church even exist? Um, and then beyond that, once they do know that you exist, how do you help add value to their lives? And not because we're trying to get their tithe money, though, maybe we are at some point. That's part of the thing. You gotta make money. You know, you gotta, you know, you gotta take people's ties and use that for the overall betterment of the church. And if you don't, the crass reality is that your church that's gonna have to shut their doors. And so at some level you are gonna want that, but that's not the main reason. And you know that, and that's honestly not why you're in this. \n\nNick Clason (05:48):\nOkay? You're in this so that people know about you, know about your church and then make a decision to commit and connect to your church. And with that commitment and connection, especially if that person is far from God and doesn't know Jesus, that's not only gonna come with a decision to join a social gathering and entity, but that's also gonna come with a major crisis of faith and a major faith hurdle decision that they're gonna have to make. So this isn't just, you're like, Hey, do you want to come shop at Walmart? This is, do you wanna give your life to Jesus radically and and forever change everything about that. And then do you want to commit to our social gathering where we help equip you and encourage you in that? And if you've grown up a Christian your whole life, you're like, yeah, that's exactly what this is. \n\nNick Clason (06:37):\nBut if this is completely new to you of faith, you're like, that is a lot and it is right? You gotta just keep that in mind like that. There are about 37 things that go into that. And so while our logo and our color scheme matter, we are asking people to do major things in their life. And so what is marketing? It's bringing about awareness of your church. It's adding value to people's lives. It's helping them commit and connect to you and your uh, organization. And then finally it's helping create, um, fans out of them disciples, super fans, people who will give their lives to the mission of Jesus and the mission of your church. So that's just a quick primer on marketing, specifically what is church marketing? But let's dive in now to nine different church marketing tips. Here we go. Church marketing. Tip number one is send emails and send plain text emails to your church. \n\nNick Clason (07:36):\nNow what am I talking about? There's a difference between uh, plain text email, which is just white background, black text. Just like you would send an email to a friend, a coworker or your son or daughter's elementary school teacher, right? And then there are graphically designed newsletters that look amazing. It's what you'd get from Bath and Body Works or Target or Old Navy, right? And they're trying to sell you something. And a lot of times, especially foreign in church communications or foreign church marketing, we have a graphic design skill and we like to use that and show that off. We can make that newsletter if we're honest, look incredibly sexy and sleek and amazing. However, there's been a lot and considerable amounts of research shown. And it goes to show that email marketing is done best in plain text. I have a quote here from a male Munch article is from a blog, it's HTML versus plain text email and they dive deep into it. \n\nNick Clason (08:30):\nI'll add that link there in the show notes if that's something that you're interested in. But their conclusion said this, it can be a pickle to choose one type of email, but here's the secret that no one lets you onto in email. Less is always more so less is more. And I just wanna encourage you don't lose sight of that fact. Less is more. And if less is more, you may get your message across more clearly, more concisely. Two more people. You may get more clicks, you make it more opens. And so I'll just encourage you in your email marketing, if you are doing a graphically designed thing, consider trying and beta testing and AB testing if you will. Send some graphically designed ones and then send some plain text ones and see which perform better. Church marketing tip number two, when sending emails, edit your from section and send the emails from your pastor's name. \n\nNick Clason (09:25):\nThere's a very big difference psychologically when you're getting an email from Pastor Todd as opposed to getting an email from Crossroads Church. You see what I'm saying? You're getting an email in one case from a friend, from a person, from a human being, somebody who you know, who you connect with, who you love, and then you're getting an email from an entity or, or an organization and he doesn't have to actually be from Pastor Todd. If Pastor Todd's worried about putting his name on something, then ghost write it for him and then just send it over to him to get a stamp of approval and let him make the final edits and tweaks before you send that out. But you are gonna, you are going to see your email open rates skyrocket when you're doing both plain texts and when you're sending it from Pastor Todd, because think about it, people open their emails and I don't know if you're anything like me. \n\nNick Clason (10:12):\nI open my emails and I see junk, junk, junk, junk, junk. And then there's like one or two things that I'm like, oh, this is from a person, let me read it. And when there's something from a person that's personal, that's different, that's not the same, it's going to peak my interest differently because I actually want an email. Like if I get an email from my grandma or my grandpa, they're checking in on my life. They're trying to see how things are going. Like I don't delete that email, but I delete the Old Navy email. I delete the emails from my kid's school. I delete the emails from frankly my church because they come from not anybody, right? And all I know they are is they're just lists and bullets of announcements. Announcement, announcement, announcement. There's nothing personal in there. And here's the reality, when you are sending an email from a church, it is going to have an announcement flare to it. \n\nNick Clason (10:59):\nSo if you can personalize it a little bit more in these two ways by making it plain text, cause that's how you would send an email to a friend and by sending it from your pastor, that's gonna help your open rates skyrocket. Church marketing tip number three, give yourself one singular call to action. Call to action is just a marketing word for what are you trying to get the people that you're communicating with to do what is the one call to action or the one thing, the one action step that you're hoping that they take. Now here's the thing, we will put together a full on smorgasboard of a church newsletter, basically a bulletin board of church email stuff all in one email. And that's why we do these html amazing graphically designed newsletters cuz we can include everything and the kids ministry and the women's ministry and the senior adult ministry in the youth ministry in college of ministry. \n\nNick Clason (11:56):\nAnd everyone gets their announcement in the church newsletter. And so nobody's left out and nobody has to worry it. But you will see a dramatic rise in calls to action if you give one singular call to action. Now, you might be thinking, wait a minute, you just named like five ministries just off the top of your head, that doesn't even include some of the real ones that I have in my church. How in the heck am I supposed to get all of these things communicated if I'm also only, maybe you're maybe only sending an email newsletter one time a week. Well, we fear this, right? We fear because we are afraid that some people might not know all that's going on. We also are afraid that some people won't get the info that they need. And also for just honest, we live and work in an office culture. \n\nNick Clason (12:42):\nAnd so there's gonna be awkward vibes if you pick the Kids ministries announcement over the youth ministries announcement and the kids pastor loves you, but the youth pastor now hates you, right? And, and so you got that pressing on you too, and you shouldn't let that be a reason why you do it, but it is, if we're honest, we're all human, right? And so I wanna, um, link, uh, an article for you. Um, I'm gonna read a little excerpt for you, but it's from unlayer.com. It's a blog called Call to Actions and Email. And here's what it says, just a reminder of this, when you are sending to somebody, you're saying, Hey, it's a selfish world out there. And the question that they're asking is, what's in it for me? So here's what it says, what's in it for me? Selfish world out there? Why expect your audience to listen to you, right? \n\nNick Clason (13:25):\nFor them to perform your desired action, you need to highlight what's in it for them. So let's take the example of an e-book of reducing debt you're offering as a reward for subscribing to your mail list. Which call to action sounds better, download now or give me financial freedom. So as you're writing these things out, be thinking about how can you offer and provide value to these people's lives? That's what they're saying, right? Like this give me financial freedom button is gonna be a lot more appealing than simply download now because in the back of people's minds, they're thinking, what is in this for me? Now the tricky thing is you're gonna have to get really vigilant with which announcements get promoted where, especially if you're only doing one email a week and one singular call to action. But what I would do is I would choose one thing every single week, the number one thing, and send that out. \n\nNick Clason (14:17):\nAnd if the entire email is focus on signing up for kids vbs and nothing else is vying for his attention, for people's attention in the email, because it's a plain text email, it's from Pastor Todd and Pastor Todd's inviting you to VBS because he's sharing a story of life change and life transformation that happened at last year's vbs. You can't help but be compelled to be like, give me that same experience and I want to invite my friends, I wanna invite my neighbors into it. And that's the email. But then next week, maybe it's not about kids, maybe it's about youth camp. The next weekend Pastor Todd's doing the same thing in a plain text email because it feels like he's emailing a friend. Narrow your emails down to one singular call to action and then you are as a, this is why you get paid to big bucks as a church communications, a church marketing manager, church, you know, marketing director, whatever your title is, to figure out how to communicate the other elements, the other announcements without just cramming more and more and more and more and more into an email. \n\nNick Clason (15:24):\nLet me give you church marketing tip, bonus tip four or three a, um, in your emails include a PS section. A lot of times we as as, uh, humans, we just skim our emails and we, we skim, skim and then we see a PS boom. Give the same message in the body of your email as you do in the PS of an email. One singular call to action all the way down. Boom. PS don't forget it sounded from vbs. Church marketing tip number four, create for yourself a one-stop shop centralized hub. Uh, this has made famous and I have been on record on here promoting the mess out of them from the guys up at Proach Church Tools in Canada, Brady Shear. Um, and all those guys, they have made famous the idea of a central hub. They call it Nucleus. So you can go ahead to nucleus.church and make that your website's one stop shop. \n\nNick Clason (16:20):\nSo every single next step lies on your website. That's gonna help, especially if we are doing these one singular call to action emails where not everything is on your, um, not everything is on your email, but everything is on your website. And so if they go there, it's a full service bar. A lot of times we make it where it's like, Hey, if you wanna send up for vbs, go to the children's lobby and if you wanna sign up for youth camp, go talk to Pastor Doug. And if you wanna sign up for the women's brunch, you need to email Kathy. And if you're interested in the senior adult ministry, make sure that you email Harry. Um, but Harry's not here this week, so email his wife Sue today to make sure that you get, you see what I'm saying? Like we have all these different scattering spots. \n\nNick Clason (17:05):\nThe human brain is not wired and frankly not interested in remembering all those specific intricacies. But if you beat it weekly into their head, central hub, central hub, central hub. And listen, don't call it that. One church I worked at was called Liberty Heights Church. And so short lhc, right? And the centralized hub was lhc.life. In fact, we outfitted a whole section in the lobby, um, as like a next steps hub in the lobby, but we called it lhc.life. So both the web URL and the in-person room were all called the same thing. And that was it. We ingrained it from the stage, we ingrained it in our emails, we ingrained it online. lhc.life, lhc.life lhc.life eventually becomes a part of the vernacular. Um, and people know where to go when they're looking for things. Number five, I just wanna remind you, create and put your message content out there somehow. \n\nNick Clason (18:07):\nYou may or may not have the live streaming capabilities. Odds are in your church, you're at least using a soundboard. And if you're using a soundboard, you have the ability in most cases, if not with a couple of adapters, you're gonna have the ability to record your sermon audio at a minimum starting there. You can record the sermon audio, you can take that and you can put that on a podcast. Um, and you can be on Spotify, you can be on Apple Music, you can be, um, apple Podcast, all the places that you are gonna want to be on a podcast. If you do have video capabilities, I would recommend posting those to YouTube. And I also, honestly, I recommend doing a direct to camera message anyway. So if you're not pre-filing in some sort of way or, or filming your message content in like a studio type of form, pre-fill it, even if it's just on a phone or whatever, have someone edit that down and post those to YouTube and then leave your live streams as a completely different entity. \n\nNick Clason (19:04):\nSo yeah, you may have duplicate content out there, but one's gonna be aimed towards your YouTube audience and one's gonna be aimed towards just your people that are in person, right? And finally, uh, if you have the bandwidth ability margin, brain power, come up with some additional forms of content to supplement your weekend weekly messages. But put your content out there, like I said at the top right, the seniors in FSO trying to figure out where to go. This is going to be a goal mine for people as they're trying to discover your church. And it's also gonna be a goal mine for the people that can't make it every single week or don't make it every single week or aren't in the discipline yet of attending church on a Sunday morning every single week for whatever reason. They're a new believer. They're out late on a Saturday night, they just had a new baby. \n\nNick Clason (19:51):\nSo getting up early is hard and getting the baby there. Maybe you don't feel comfortable bringing the baby to the nursery, but let them still feel part of what your church has going on. All right, so what do we do when we are looking to reach people who are not yet considered a part of your church? Let me give this caveat that these are all gonna be digital marketing ideas only, not because your in-person experience doesn't matter. Your in-person experience matters greatly. I'm gonna just give the caveat that you have to crush your in-person experience. And so I'm going to carry in two assumptions with this. Number one that you are doing that, that you are attempting with all your might to make your in-person experience as rock solid as possible. But number two, this is a hybrid ministry podcast. And so I wanna focus on the areas in hybrid space, in digital space to help reach some of the people that are gonna be out there that you want to be bringing into your church. \n\nNick Clason (20:49):\nSo with that being said, maybe consider, if you really wanna market to people that are unaware of your church, really maybe consider running an ad. If you go to hybrid ministry.xyz sa slash 0 0 9, episode nine, I talk to Matt who I consider a marketing genius and guru about the step-by-step process of running an ad. Now granted, that was in 2022, and so we may need to revisit that and look at that maybe one day I'll see if I can get him back on the podcast. For those of you who don't know, he was our um, co-host on this show for like the first 12 or so episodes. And then him and I both made cross country moves and, uh, for a lot of different reasons, he did not make that jump back into podcast co-host dumb. Uh, and so maybe one day I'll bring him back on as a special guest to help us walk back through that. \n\nNick Clason (21:37):\nDefinitely not my forte. Maybe you personally have some experience doing it, so that'd be great. But if not, if you have no idea what you're doing, head there. Hybrid ministry.xyz/ 0 0 9 for a free look into that. Um, and check out how to run an ad. Number seven, uh, church marketing tip is use short form video content. Short form video content is still king. We talk about it weekly. YouTube shorts, Instagram and Facebook reels and TikTok. All four blowing up right now, all four asking for the same types of content. So create quality content in short form video versions. Post it, put it on your social media channels. And here's the other good news about it, right? Like once you've done one that does well, you can boost that or turn that into an ad. And so that will help also bring about awareness. But just in your general area, TikTok specifically shares geographically in your area first. \n\nNick Clason (22:34):\nAnd so post in your area, geotag it. And then as people are experiencing and spending time on TikTok, just consuming things for themselves, they may run across on therefore you page something about your church, a video, whether it's spiritual content, fun content, marketing type content, but create some of those short form video pieces for the chance and for the opportunity to go viral. Church marketing idea number eight, this one is next level in my personal opinion. We were doing it at the church. I was at both Matt and I, the co-host I had, like I had just mentioned, um, create an ebook for your community. So one of the things that we started doing was we were creating, uh, a seasonal e-book. And so the first one we did was leading into summer and I think we titled 101 things to do in this area, like South Chicago land in this area for the summer. \n\nNick Clason (23:29):\nAnd it was aimed at families with younger kids and it just gave them like park ideas, splash pad ideas. It gave them like movie night dates and places that they could go see movies under the stars or you know, whatever. Um, but then what you can do with that is if you're giving away your a right, you're adding value to people if you give some of those things away. The other thing is you can include your stuff in there. So you give them 95 ideas of things all around the community. Splash pads and parks and ice cream cone trails and all those types of things that you either borrow off of or just create, like we created our very own ice cream trail in the South Chicago suburbs area. There wasn't one in existence, but we just brain pooled our heads together, like this place, this place, this place. \n\nNick Clason (24:14):\nIt's make an ice cream trail. And then you give them like the family, like a one page tear out, you know, thing that they can use and put in their fridge and they can keep track of all the different ice cream places that they want to go throughout the summer. So you give 'em 95 ideas of just like places around. But then five ideas are your ideas and maybe you like make those colorful, you know, where you print the rest of the ebook and like black and white or whatever, but your pages are full page spreads color, whatever, and you're highlighting your church vbs, you're highlighting your own church movie nights, you're highlighting, you know, whatever stuff you are doing that would, that would be a great place for somebody not connected to your church to make an introductory connection step with your church, with your faith family and with your organization. \n\nNick Clason (25:03):\nAnd then replicate that. Make a fall one winter one spring one. You see what I'm saying? Um, or it doesn't have to be that, but but think about ways in which you can add value. What you're looking to do in those is you're looking to capture people's emails, name and email. You could and should be able to do that through your church communications, um, or church marketing, uh, database. But those aren't always geared and built for marketing. So I do remember when Matt would work, um, at Parkview we used like the Rock as like a church management software, but Matt was like, I want to use HubSpot and you can do all the same stuff through HubSpot. I don't know if Matt knew all of the things that we needed, um, for like a pastoral side of things with like baptism dates, membership and whatever and whatnot. \n\nNick Clason (25:52):\nBut he knew that you could do a lot of stuff with like, um, an actual marketing tool like that. And so, um, you'll, you may have to figure out the best way to do that, to capture those names. Um, it is difficult to find a free email capture list out there, so you will more than likely have to pay for it, but it's worth it, especially if you're saying we wanna reach people who are far from God, who are not connected to our church and help get them connected to our church. The last idea, not necessarily a digital marketing idea, but word of mouth and, and you can take word of mouth and turn it into a digital marketing thing, right? Like when you're encouraging your church congregation to invite people to Easter, give them some shareable Easter graphics that they can download and share on their, their social media platforms. \n\nNick Clason (26:40):\nYou know, um, give them some of those tips and tools like, Hey, text us to a friend. Send this to a friend. Post this on your Instagram, post this on your Facebook, you know, whatever. Because that word of mouth, like while all the best ads, e-books, signs, website, like all those best things are valuable, the most valuable. It's when a friend says, Hey, you know what I've been doing recently, going to this church, going to this restaurant, reading this book. I mean, I'll say like, I was listening to a podcast the other day, we're gearing up to go on vacation here in just a couple short weeks. And I was like, I need a book. Like I need to read a book when I'm on vacation. I never do that. I always just read non-fiction books. Someone said, you know, I read such and such book and I'm not a non-fiction reader, but that book was phenomenal. \n\nNick Clason (27:25):\nOr he's not a fiction reader, but that book was phenomenal. That's all I needed to hear. I'm also not a fiction reader. He's a pastor. I'm a pastor. That book's phenomenal. Boom, bought it. I literally got on Amazon and write that moment and bought it. Word of mouth. I have no clue who that author is. I'm sure they did all kinds of book tours, podcast marketing. I didn't listen to a single word of it, but someone else gave a word of mouth reference and boom, I bought it instantly. So think about that. Your people can become a raving fans of your church question, are they willing to be raving fans of your church or are they embarrassed by it? And if it's the latter, I would do some heavy introspection to figure out why that is. Because you want your people to be proud where they go to church so that they tell their friends, then they come, that could be digitally or that could just be very analog in a backyard barbecue scenario when they're at their kids', you know, sporting event, end of season recap or whatever, and they're just talking about stuff. \n\nNick Clason (28:23):\nSo those are some nine different church marketing ideas. Hey, hope you found them helpful. So thankful that you stuck around to the very end of this episode. If you did find it helpful, please consider shooting a rating or review alike, a subscribe, any of those things really help the algorithm and we will be forever in your debt as a token of our thanks to you for that, head to our website, hybridministry.xyz, click on blogs, click on the article that says ebook and grab your very own free copy of this e-book. TikTok. Have I already ruined my account? A complete guide, I'm posting your church's TikTok from start to finish. You're the church marketing manager, or you're the pastor and you know you need to make short form video content and you just don't know how to do it or where to turn. Take this e-book ZBook, hand it to a friend, hand it to a student, hand it to a trusted anybody who you're like, Hey, help me out with some of this stuff. \n\nNick Clason (29:19):\nAnd if they don't know what they're doing, it will be their complete guide to starting from scratch, from start to finish. So hope that you find that helpful and with, again, as always, we're so grateful that you're here. Head to the episode, uh, show notes for all the links to articles and all the different things that we've referenced throughout this, this episode so far. But if you did find it helpful, please consider sharing it with a friend that would mean the absolute world to us. I'm so glad you're here. So glad you're along for the ride. This matters. What you do matters. So don't forget. And as always, stay hybrid.","content_html":"\u003cp\u003eIn this episode, Nick will give you 9 Church Marketing Tips.\u003cbr\u003e\n5 Tips for those who are members or who consider themselves a regular part of your church\u003cbr\u003e\n4 Tips for reaching people who are not a part of your church yet, and how best to reach them\u003c/p\u003e\n\n\u003cp\u003eFollow Along on YouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nShow Notes \u0026amp; Transcripts: \u003ca href=\"http://www.hybridministry.xyz/045\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/045\u003c/a\u003e\u003cbr\u003e\nFollow me on TikTok: \u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFREE E-Book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nPlain Text vs. HTML\u003cbr\u003e\n\u003ca href=\"https://www.mailmunch.com/blog/html-vs-plain-text-email\" rel=\"nofollow\"\u003ehttps://www.mailmunch.com/blog/html-vs-plain-text-email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eSingular Calls to Action:\u003cbr\u003e\n\u003ca href=\"https://unlayer.com/blog/call-to-action-in-emails\" rel=\"nofollow\"\u003ehttps://unlayer.com/blog/call-to-action-in-emails\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eCentral Hub:\u003cbr\u003e\n[Nucleus.Church](nucleus.church)\u003cbr\u003e\n[LHC.life](LHC.life)\u003c/p\u003e\n\n\u003cp\u003ePosting Content Online or to YouTube:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/042\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/042\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eRunning Ads:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/009\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/009\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-04:19 Intro\u003cbr\u003e\n04:19-07:26 What is Marketing? And Should Churches even be focused on it?\u003cbr\u003e\n07:26-09:14 Church Marketing Tip #1: Plain-Text Emails\u003cbr\u003e\n09:14-11:12 Church Marketing Tip #2: Send From Your Pastor\u003cbr\u003e\n12:12-15:23 Church Marketing Tip #3: Single CTA\u003cbr\u003e\n15:23-15:52 Church Marketing Tip #3a: Include a PS Section in Email\u003cbr\u003e\n15:52-18:00 Church Marketing Tip #4: Create a Central Hub Style Website\u003cbr\u003e\n18:00-20:00 Church Marketing Tip #5: Put your messaging and sermon content online\u003cbr\u003e\n20:00-20:48 Marketing Your Church to Those not a part of your church\u003cbr\u003e\n20:48-21:53 Church Marketing Tip #6: Consider Running an Ad\u003cbr\u003e\n21:53-22:58 Church Marketing Tip #7: Use Short-Form Video Content\u003cbr\u003e\n22:58-26:19 Church Marketing Tip #8: Create an e-book for your community\u003cbr\u003e\n26:19-28:28 Church Marketing Tip #9: Captialize on Word of Mouth\u003cbr\u003e\n28:28- Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, hey there everybody. Welcome back to another episode of the Hybrid Ministry Show. In this episode, I am going to give you nine church marketing tips. We\u0026#39;re just gonna fire through them one by one. However, we\u0026#39;re gonna break them up into two different sections. Section number one is marketing tips for people who already considered themselves a part of your church and a part of your congregation. And then the back half. So those are gonna be the first five. The back four are going to be church marketing tips for people who are not yet a part of your church congregation. So, so excited to have you with us. Hey, if this is your first time ever, welcome to the show. Excited to have you. If you don\u0026#39;t know, we stream and film every single one of these episodes out to our YouTube channel. So you can grab the link to that in the show notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:48):\u003cbr\u003e\nIf you\u0026#39;re on YouTube and you\u0026#39;re like, wait, this is the podcast, yes it is. Hit the link in the show notes and that will take you to hybridministry.xyz. And there will be a specific link that will take you directly to this episode number and will give you completely free access to our transcripts, which is a free resource that we offer for each and every single episode. So make sure that you go and take advantage of that because listen, if you\u0026#39;re anything like me, you\u0026#39;re on a run, you\u0026#39;re cooking dinner, you\u0026#39;re walking your dog, and you might hear a thing that you\u0026#39;re like, that\u0026#39;s interesting. I want to dive deeper into that. And if that is the case, it\u0026#39;s often hard and and difficult to do that, you know, when you are on that run, when you\u0026#39;re walking that dog, when you\u0026#39;re doing those dishes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:29):\u003cbr\u003e\nSo you just make a quick earmark and like, I\u0026#39;m gonna go back, I\u0026#39;m gonna download those transcripts, I can see a little bit more. So that is an opportunity and definitely an option for you. So make sure that you take a look into that and take advantage of that. We\u0026#39;re so excited to have you with us. Hey, listen, if you are excited to be here, if you\u0026#39;re excited to be listening, it would mean the absolute world to us. If you would share this episode with a friend, it would mean the absolute world with us. If you are going to, if you help us by making a rating or a review, we would be thrilled with those things. Um, it just helps us get the word out. It helps us get indexed and ranked and search. Um, not because we\u0026#39;re trying to go big, go viral or go famous, but man, we just, we\u0026#39;re passionate about this message and we just really want to get the word out there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:18):\u003cbr\u003e\nYou know what\u0026#39;s interesting, before we dive into the church marketing tips, I was at a Bible study last night. Um, if you don\u0026#39;t know me, my story, my name\u0026#39;s Nick Clason, I\u0026#39;m your host, uh, here every single week with y\u0026#39;all. Um, new episodes drop every single Thursday at four o\u0026#39;clock in the morning. But I\u0026#39;m a youth pastor. I\u0026#39;m a youth pastor in the Dallas Fort Worth metroplex area, um, at a big church for most, but in Dallas it\u0026#39;s not super big, uh, cuz everyone goes to church here. But I was at a, a bible study that we do, it\u0026#39;s a yearlong bible study on Sunday night, which is not a normal ministry night, and it\u0026#39;s for seniors only. So it\u0026#39;s creative name called fso. So it\u0026#39;s that fso and they\u0026#39;re talking about finding a church when you go off to college. And um, it was just interesting cuz like the hybridness of ministry really reared its head in those moments, uh, because they\u0026#39;re talking about visiting a church, how often you should visit a church, uh, what if you go in the main pastors, isn\u0026#39;t there preaching like how many more times you need to give that church a shot? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:20):\u003cbr\u003e\nAnd I just was like, guys, um, I was nice, right? But I was like, guys, you don\u0026#39;t have to just only attend in person. Like if what you\u0026#39;re looking for is the pastor\u0026#39;s message and the content. I said Covid has forced just about every single church in America online. So check out their services, check out his preaching, uh, check those things out online, gather some of those data points. And then when, you know, based on what I\u0026#39;ve heard so far, this church, this church and this church are all options for me, then go visit them in person. So I just wanna say like even in my own life, even in my own realm, even in my own world, hybrid ministry is rearing its head. So encourage you, stick with it, it\u0026#39;s important, it matters. There\u0026#39;s a world out there of people that are trying to grasp and grab a hold of this message and you just might be the key for some of those people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:09):\u003cbr\u003e\nSo what you do is worth it. What you do matters. And so without any further ado, let\u0026#39;s dive in to nine different church marketing tips before we give you marketing tip number one, I just wanna do a quick like 10, 30 seconds, something like that. Little primer on what is marketing. If you Google search, what is marketing? This is a response you\u0026#39;re gonna get. It says this, it\u0026#39;s the activity or uh, the activity of business, sorry, the activity or business of promoting and selling products or services including market research and advertising. So you might be sitting here thinking like that. Yeah, great, but that\u0026#39;s not what the church is supposed to do. And I agree with you mostly, uh, in the traditional sense, like you might think of marketing as a way to make money for a business, and that\u0026#39;s true. Um, however, that is not necessarily the church\u0026#39;s goal. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:03):\u003cbr\u003e\nOur goal though is to bring about brand awareness and not cause we\u0026#39;re a brand, but because we want people to know about our church. So what is your church about? Does your church even exist? Um, and then beyond that, once they do know that you exist, how do you help add value to their lives? And not because we\u0026#39;re trying to get their tithe money, though, maybe we are at some point. That\u0026#39;s part of the thing. You gotta make money. You know, you gotta, you know, you gotta take people\u0026#39;s ties and use that for the overall betterment of the church. And if you don\u0026#39;t, the crass reality is that your church that\u0026#39;s gonna have to shut their doors. And so at some level you are gonna want that, but that\u0026#39;s not the main reason. And you know that, and that\u0026#39;s honestly not why you\u0026#39;re in this. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:48):\u003cbr\u003e\nOkay? You\u0026#39;re in this so that people know about you, know about your church and then make a decision to commit and connect to your church. And with that commitment and connection, especially if that person is far from God and doesn\u0026#39;t know Jesus, that\u0026#39;s not only gonna come with a decision to join a social gathering and entity, but that\u0026#39;s also gonna come with a major crisis of faith and a major faith hurdle decision that they\u0026#39;re gonna have to make. So this isn\u0026#39;t just, you\u0026#39;re like, Hey, do you want to come shop at Walmart? This is, do you wanna give your life to Jesus radically and and forever change everything about that. And then do you want to commit to our social gathering where we help equip you and encourage you in that? And if you\u0026#39;ve grown up a Christian your whole life, you\u0026#39;re like, yeah, that\u0026#39;s exactly what this is. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:37):\u003cbr\u003e\nBut if this is completely new to you of faith, you\u0026#39;re like, that is a lot and it is right? You gotta just keep that in mind like that. There are about 37 things that go into that. And so while our logo and our color scheme matter, we are asking people to do major things in their life. And so what is marketing? It\u0026#39;s bringing about awareness of your church. It\u0026#39;s adding value to people\u0026#39;s lives. It\u0026#39;s helping them commit and connect to you and your uh, organization. And then finally it\u0026#39;s helping create, um, fans out of them disciples, super fans, people who will give their lives to the mission of Jesus and the mission of your church. So that\u0026#39;s just a quick primer on marketing, specifically what is church marketing? But let\u0026#39;s dive in now to nine different church marketing tips. Here we go. Church marketing. Tip number one is send emails and send plain text emails to your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:36):\u003cbr\u003e\nNow what am I talking about? There\u0026#39;s a difference between uh, plain text email, which is just white background, black text. Just like you would send an email to a friend, a coworker or your son or daughter\u0026#39;s elementary school teacher, right? And then there are graphically designed newsletters that look amazing. It\u0026#39;s what you\u0026#39;d get from Bath and Body Works or Target or Old Navy, right? And they\u0026#39;re trying to sell you something. And a lot of times, especially foreign in church communications or foreign church marketing, we have a graphic design skill and we like to use that and show that off. We can make that newsletter if we\u0026#39;re honest, look incredibly sexy and sleek and amazing. However, there\u0026#39;s been a lot and considerable amounts of research shown. And it goes to show that email marketing is done best in plain text. I have a quote here from a male Munch article is from a blog, it\u0026#39;s HTML versus plain text email and they dive deep into it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:30):\u003cbr\u003e\nI\u0026#39;ll add that link there in the show notes if that\u0026#39;s something that you\u0026#39;re interested in. But their conclusion said this, it can be a pickle to choose one type of email, but here\u0026#39;s the secret that no one lets you onto in email. Less is always more so less is more. And I just wanna encourage you don\u0026#39;t lose sight of that fact. Less is more. And if less is more, you may get your message across more clearly, more concisely. Two more people. You may get more clicks, you make it more opens. And so I\u0026#39;ll just encourage you in your email marketing, if you are doing a graphically designed thing, consider trying and beta testing and AB testing if you will. Send some graphically designed ones and then send some plain text ones and see which perform better. Church marketing tip number two, when sending emails, edit your from section and send the emails from your pastor\u0026#39;s name. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:25):\u003cbr\u003e\nThere\u0026#39;s a very big difference psychologically when you\u0026#39;re getting an email from Pastor Todd as opposed to getting an email from Crossroads Church. You see what I\u0026#39;m saying? You\u0026#39;re getting an email in one case from a friend, from a person, from a human being, somebody who you know, who you connect with, who you love, and then you\u0026#39;re getting an email from an entity or, or an organization and he doesn\u0026#39;t have to actually be from Pastor Todd. If Pastor Todd\u0026#39;s worried about putting his name on something, then ghost write it for him and then just send it over to him to get a stamp of approval and let him make the final edits and tweaks before you send that out. But you are gonna, you are going to see your email open rates skyrocket when you\u0026#39;re doing both plain texts and when you\u0026#39;re sending it from Pastor Todd, because think about it, people open their emails and I don\u0026#39;t know if you\u0026#39;re anything like me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:12):\u003cbr\u003e\nI open my emails and I see junk, junk, junk, junk, junk. And then there\u0026#39;s like one or two things that I\u0026#39;m like, oh, this is from a person, let me read it. And when there\u0026#39;s something from a person that\u0026#39;s personal, that\u0026#39;s different, that\u0026#39;s not the same, it\u0026#39;s going to peak my interest differently because I actually want an email. Like if I get an email from my grandma or my grandpa, they\u0026#39;re checking in on my life. They\u0026#39;re trying to see how things are going. Like I don\u0026#39;t delete that email, but I delete the Old Navy email. I delete the emails from my kid\u0026#39;s school. I delete the emails from frankly my church because they come from not anybody, right? And all I know they are is they\u0026#39;re just lists and bullets of announcements. Announcement, announcement, announcement. There\u0026#39;s nothing personal in there. And here\u0026#39;s the reality, when you are sending an email from a church, it is going to have an announcement flare to it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:59):\u003cbr\u003e\nSo if you can personalize it a little bit more in these two ways by making it plain text, cause that\u0026#39;s how you would send an email to a friend and by sending it from your pastor, that\u0026#39;s gonna help your open rates skyrocket. Church marketing tip number three, give yourself one singular call to action. Call to action is just a marketing word for what are you trying to get the people that you\u0026#39;re communicating with to do what is the one call to action or the one thing, the one action step that you\u0026#39;re hoping that they take. Now here\u0026#39;s the thing, we will put together a full on smorgasboard of a church newsletter, basically a bulletin board of church email stuff all in one email. And that\u0026#39;s why we do these html amazing graphically designed newsletters cuz we can include everything and the kids ministry and the women\u0026#39;s ministry and the senior adult ministry in the youth ministry in college of ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:56):\u003cbr\u003e\nAnd everyone gets their announcement in the church newsletter. And so nobody\u0026#39;s left out and nobody has to worry it. But you will see a dramatic rise in calls to action if you give one singular call to action. Now, you might be thinking, wait a minute, you just named like five ministries just off the top of your head, that doesn\u0026#39;t even include some of the real ones that I have in my church. How in the heck am I supposed to get all of these things communicated if I\u0026#39;m also only, maybe you\u0026#39;re maybe only sending an email newsletter one time a week. Well, we fear this, right? We fear because we are afraid that some people might not know all that\u0026#39;s going on. We also are afraid that some people won\u0026#39;t get the info that they need. And also for just honest, we live and work in an office culture. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:42):\u003cbr\u003e\nAnd so there\u0026#39;s gonna be awkward vibes if you pick the Kids ministries announcement over the youth ministries announcement and the kids pastor loves you, but the youth pastor now hates you, right? And, and so you got that pressing on you too, and you shouldn\u0026#39;t let that be a reason why you do it, but it is, if we\u0026#39;re honest, we\u0026#39;re all human, right? And so I wanna, um, link, uh, an article for you. Um, I\u0026#39;m gonna read a little excerpt for you, but it\u0026#39;s from unlayer.com. It\u0026#39;s a blog called Call to Actions and Email. And here\u0026#39;s what it says, just a reminder of this, when you are sending to somebody, you\u0026#39;re saying, Hey, it\u0026#39;s a selfish world out there. And the question that they\u0026#39;re asking is, what\u0026#39;s in it for me? So here\u0026#39;s what it says, what\u0026#39;s in it for me? Selfish world out there? Why expect your audience to listen to you, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:25):\u003cbr\u003e\nFor them to perform your desired action, you need to highlight what\u0026#39;s in it for them. So let\u0026#39;s take the example of an e-book of reducing debt you\u0026#39;re offering as a reward for subscribing to your mail list. Which call to action sounds better, download now or give me financial freedom. So as you\u0026#39;re writing these things out, be thinking about how can you offer and provide value to these people\u0026#39;s lives? That\u0026#39;s what they\u0026#39;re saying, right? Like this give me financial freedom button is gonna be a lot more appealing than simply download now because in the back of people\u0026#39;s minds, they\u0026#39;re thinking, what is in this for me? Now the tricky thing is you\u0026#39;re gonna have to get really vigilant with which announcements get promoted where, especially if you\u0026#39;re only doing one email a week and one singular call to action. But what I would do is I would choose one thing every single week, the number one thing, and send that out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:17):\u003cbr\u003e\nAnd if the entire email is focus on signing up for kids vbs and nothing else is vying for his attention, for people\u0026#39;s attention in the email, because it\u0026#39;s a plain text email, it\u0026#39;s from Pastor Todd and Pastor Todd\u0026#39;s inviting you to VBS because he\u0026#39;s sharing a story of life change and life transformation that happened at last year\u0026#39;s vbs. You can\u0026#39;t help but be compelled to be like, give me that same experience and I want to invite my friends, I wanna invite my neighbors into it. And that\u0026#39;s the email. But then next week, maybe it\u0026#39;s not about kids, maybe it\u0026#39;s about youth camp. The next weekend Pastor Todd\u0026#39;s doing the same thing in a plain text email because it feels like he\u0026#39;s emailing a friend. Narrow your emails down to one singular call to action and then you are as a, this is why you get paid to big bucks as a church communications, a church marketing manager, church, you know, marketing director, whatever your title is, to figure out how to communicate the other elements, the other announcements without just cramming more and more and more and more and more into an email. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:24):\u003cbr\u003e\nLet me give you church marketing tip, bonus tip four or three a, um, in your emails include a PS section. A lot of times we as as, uh, humans, we just skim our emails and we, we skim, skim and then we see a PS boom. Give the same message in the body of your email as you do in the PS of an email. One singular call to action all the way down. Boom. PS don\u0026#39;t forget it sounded from vbs. Church marketing tip number four, create for yourself a one-stop shop centralized hub. Uh, this has made famous and I have been on record on here promoting the mess out of them from the guys up at Proach Church Tools in Canada, Brady Shear. Um, and all those guys, they have made famous the idea of a central hub. They call it Nucleus. So you can go ahead to nucleus.church and make that your website\u0026#39;s one stop shop. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:20):\u003cbr\u003e\nSo every single next step lies on your website. That\u0026#39;s gonna help, especially if we are doing these one singular call to action emails where not everything is on your, um, not everything is on your email, but everything is on your website. And so if they go there, it\u0026#39;s a full service bar. A lot of times we make it where it\u0026#39;s like, Hey, if you wanna send up for vbs, go to the children\u0026#39;s lobby and if you wanna sign up for youth camp, go talk to Pastor Doug. And if you wanna sign up for the women\u0026#39;s brunch, you need to email Kathy. And if you\u0026#39;re interested in the senior adult ministry, make sure that you email Harry. Um, but Harry\u0026#39;s not here this week, so email his wife Sue today to make sure that you get, you see what I\u0026#39;m saying? Like we have all these different scattering spots. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:05):\u003cbr\u003e\nThe human brain is not wired and frankly not interested in remembering all those specific intricacies. But if you beat it weekly into their head, central hub, central hub, central hub. And listen, don\u0026#39;t call it that. One church I worked at was called Liberty Heights Church. And so short lhc, right? And the centralized hub was lhc.life. In fact, we outfitted a whole section in the lobby, um, as like a next steps hub in the lobby, but we called it lhc.life. So both the web URL and the in-person room were all called the same thing. And that was it. We ingrained it from the stage, we ingrained it in our emails, we ingrained it online. lhc.life, lhc.life lhc.life eventually becomes a part of the vernacular. Um, and people know where to go when they\u0026#39;re looking for things. Number five, I just wanna remind you, create and put your message content out there somehow. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:07):\u003cbr\u003e\nYou may or may not have the live streaming capabilities. Odds are in your church, you\u0026#39;re at least using a soundboard. And if you\u0026#39;re using a soundboard, you have the ability in most cases, if not with a couple of adapters, you\u0026#39;re gonna have the ability to record your sermon audio at a minimum starting there. You can record the sermon audio, you can take that and you can put that on a podcast. Um, and you can be on Spotify, you can be on Apple Music, you can be, um, apple Podcast, all the places that you are gonna want to be on a podcast. If you do have video capabilities, I would recommend posting those to YouTube. And I also, honestly, I recommend doing a direct to camera message anyway. So if you\u0026#39;re not pre-filing in some sort of way or, or filming your message content in like a studio type of form, pre-fill it, even if it\u0026#39;s just on a phone or whatever, have someone edit that down and post those to YouTube and then leave your live streams as a completely different entity. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:04):\u003cbr\u003e\nSo yeah, you may have duplicate content out there, but one\u0026#39;s gonna be aimed towards your YouTube audience and one\u0026#39;s gonna be aimed towards just your people that are in person, right? And finally, uh, if you have the bandwidth ability margin, brain power, come up with some additional forms of content to supplement your weekend weekly messages. But put your content out there, like I said at the top right, the seniors in FSO trying to figure out where to go. This is going to be a goal mine for people as they\u0026#39;re trying to discover your church. And it\u0026#39;s also gonna be a goal mine for the people that can\u0026#39;t make it every single week or don\u0026#39;t make it every single week or aren\u0026#39;t in the discipline yet of attending church on a Sunday morning every single week for whatever reason. They\u0026#39;re a new believer. They\u0026#39;re out late on a Saturday night, they just had a new baby. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:51):\u003cbr\u003e\nSo getting up early is hard and getting the baby there. Maybe you don\u0026#39;t feel comfortable bringing the baby to the nursery, but let them still feel part of what your church has going on. All right, so what do we do when we are looking to reach people who are not yet considered a part of your church? Let me give this caveat that these are all gonna be digital marketing ideas only, not because your in-person experience doesn\u0026#39;t matter. Your in-person experience matters greatly. I\u0026#39;m gonna just give the caveat that you have to crush your in-person experience. And so I\u0026#39;m going to carry in two assumptions with this. Number one that you are doing that, that you are attempting with all your might to make your in-person experience as rock solid as possible. But number two, this is a hybrid ministry podcast. And so I wanna focus on the areas in hybrid space, in digital space to help reach some of the people that are gonna be out there that you want to be bringing into your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:49):\u003cbr\u003e\nSo with that being said, maybe consider, if you really wanna market to people that are unaware of your church, really maybe consider running an ad. If you go to hybrid ministry.xyz sa slash 0 0 9, episode nine, I talk to Matt who I consider a marketing genius and guru about the step-by-step process of running an ad. Now granted, that was in 2022, and so we may need to revisit that and look at that maybe one day I\u0026#39;ll see if I can get him back on the podcast. For those of you who don\u0026#39;t know, he was our um, co-host on this show for like the first 12 or so episodes. And then him and I both made cross country moves and, uh, for a lot of different reasons, he did not make that jump back into podcast co-host dumb. Uh, and so maybe one day I\u0026#39;ll bring him back on as a special guest to help us walk back through that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:37):\u003cbr\u003e\nDefinitely not my forte. Maybe you personally have some experience doing it, so that\u0026#39;d be great. But if not, if you have no idea what you\u0026#39;re doing, head there. Hybrid ministry.xyz/ 0 0 9 for a free look into that. Um, and check out how to run an ad. Number seven, uh, church marketing tip is use short form video content. Short form video content is still king. We talk about it weekly. YouTube shorts, Instagram and Facebook reels and TikTok. All four blowing up right now, all four asking for the same types of content. So create quality content in short form video versions. Post it, put it on your social media channels. And here\u0026#39;s the other good news about it, right? Like once you\u0026#39;ve done one that does well, you can boost that or turn that into an ad. And so that will help also bring about awareness. But just in your general area, TikTok specifically shares geographically in your area first. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:34):\u003cbr\u003e\nAnd so post in your area, geotag it. And then as people are experiencing and spending time on TikTok, just consuming things for themselves, they may run across on therefore you page something about your church, a video, whether it\u0026#39;s spiritual content, fun content, marketing type content, but create some of those short form video pieces for the chance and for the opportunity to go viral. Church marketing idea number eight, this one is next level in my personal opinion. We were doing it at the church. I was at both Matt and I, the co-host I had, like I had just mentioned, um, create an ebook for your community. So one of the things that we started doing was we were creating, uh, a seasonal e-book. And so the first one we did was leading into summer and I think we titled 101 things to do in this area, like South Chicago land in this area for the summer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:29):\u003cbr\u003e\nAnd it was aimed at families with younger kids and it just gave them like park ideas, splash pad ideas. It gave them like movie night dates and places that they could go see movies under the stars or you know, whatever. Um, but then what you can do with that is if you\u0026#39;re giving away your a right, you\u0026#39;re adding value to people if you give some of those things away. The other thing is you can include your stuff in there. So you give them 95 ideas of things all around the community. Splash pads and parks and ice cream cone trails and all those types of things that you either borrow off of or just create, like we created our very own ice cream trail in the South Chicago suburbs area. There wasn\u0026#39;t one in existence, but we just brain pooled our heads together, like this place, this place, this place. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:14):\u003cbr\u003e\nIt\u0026#39;s make an ice cream trail. And then you give them like the family, like a one page tear out, you know, thing that they can use and put in their fridge and they can keep track of all the different ice cream places that they want to go throughout the summer. So you give \u0026#39;em 95 ideas of just like places around. But then five ideas are your ideas and maybe you like make those colorful, you know, where you print the rest of the ebook and like black and white or whatever, but your pages are full page spreads color, whatever, and you\u0026#39;re highlighting your church vbs, you\u0026#39;re highlighting your own church movie nights, you\u0026#39;re highlighting, you know, whatever stuff you are doing that would, that would be a great place for somebody not connected to your church to make an introductory connection step with your church, with your faith family and with your organization. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:03):\u003cbr\u003e\nAnd then replicate that. Make a fall one winter one spring one. You see what I\u0026#39;m saying? Um, or it doesn\u0026#39;t have to be that, but but think about ways in which you can add value. What you\u0026#39;re looking to do in those is you\u0026#39;re looking to capture people\u0026#39;s emails, name and email. You could and should be able to do that through your church communications, um, or church marketing, uh, database. But those aren\u0026#39;t always geared and built for marketing. So I do remember when Matt would work, um, at Parkview we used like the Rock as like a church management software, but Matt was like, I want to use HubSpot and you can do all the same stuff through HubSpot. I don\u0026#39;t know if Matt knew all of the things that we needed, um, for like a pastoral side of things with like baptism dates, membership and whatever and whatnot. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:52):\u003cbr\u003e\nBut he knew that you could do a lot of stuff with like, um, an actual marketing tool like that. And so, um, you\u0026#39;ll, you may have to figure out the best way to do that, to capture those names. Um, it is difficult to find a free email capture list out there, so you will more than likely have to pay for it, but it\u0026#39;s worth it, especially if you\u0026#39;re saying we wanna reach people who are far from God, who are not connected to our church and help get them connected to our church. The last idea, not necessarily a digital marketing idea, but word of mouth and, and you can take word of mouth and turn it into a digital marketing thing, right? Like when you\u0026#39;re encouraging your church congregation to invite people to Easter, give them some shareable Easter graphics that they can download and share on their, their social media platforms. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:40):\u003cbr\u003e\nYou know, um, give them some of those tips and tools like, Hey, text us to a friend. Send this to a friend. Post this on your Instagram, post this on your Facebook, you know, whatever. Because that word of mouth, like while all the best ads, e-books, signs, website, like all those best things are valuable, the most valuable. It\u0026#39;s when a friend says, Hey, you know what I\u0026#39;ve been doing recently, going to this church, going to this restaurant, reading this book. I mean, I\u0026#39;ll say like, I was listening to a podcast the other day, we\u0026#39;re gearing up to go on vacation here in just a couple short weeks. And I was like, I need a book. Like I need to read a book when I\u0026#39;m on vacation. I never do that. I always just read non-fiction books. Someone said, you know, I read such and such book and I\u0026#39;m not a non-fiction reader, but that book was phenomenal. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:25):\u003cbr\u003e\nOr he\u0026#39;s not a fiction reader, but that book was phenomenal. That\u0026#39;s all I needed to hear. I\u0026#39;m also not a fiction reader. He\u0026#39;s a pastor. I\u0026#39;m a pastor. That book\u0026#39;s phenomenal. Boom, bought it. I literally got on Amazon and write that moment and bought it. Word of mouth. I have no clue who that author is. I\u0026#39;m sure they did all kinds of book tours, podcast marketing. I didn\u0026#39;t listen to a single word of it, but someone else gave a word of mouth reference and boom, I bought it instantly. So think about that. Your people can become a raving fans of your church question, are they willing to be raving fans of your church or are they embarrassed by it? And if it\u0026#39;s the latter, I would do some heavy introspection to figure out why that is. Because you want your people to be proud where they go to church so that they tell their friends, then they come, that could be digitally or that could just be very analog in a backyard barbecue scenario when they\u0026#39;re at their kids\u0026#39;, you know, sporting event, end of season recap or whatever, and they\u0026#39;re just talking about stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:23):\u003cbr\u003e\nSo those are some nine different church marketing ideas. Hey, hope you found them helpful. So thankful that you stuck around to the very end of this episode. If you did find it helpful, please consider shooting a rating or review alike, a subscribe, any of those things really help the algorithm and we will be forever in your debt as a token of our thanks to you for that, head to our website, hybridministry.xyz, click on blogs, click on the article that says ebook and grab your very own free copy of this e-book. TikTok. Have I already ruined my account? A complete guide, I\u0026#39;m posting your church\u0026#39;s TikTok from start to finish. You\u0026#39;re the church marketing manager, or you\u0026#39;re the pastor and you know you need to make short form video content and you just don\u0026#39;t know how to do it or where to turn. Take this e-book ZBook, hand it to a friend, hand it to a student, hand it to a trusted anybody who you\u0026#39;re like, Hey, help me out with some of this stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:19):\u003cbr\u003e\nAnd if they don\u0026#39;t know what they\u0026#39;re doing, it will be their complete guide to starting from scratch, from start to finish. So hope that you find that helpful and with, again, as always, we\u0026#39;re so grateful that you\u0026#39;re here. Head to the episode, uh, show notes for all the links to articles and all the different things that we\u0026#39;ve referenced throughout this, this episode so far. But if you did find it helpful, please consider sharing it with a friend that would mean the absolute world to us. I\u0026#39;m so glad you\u0026#39;re here. So glad you\u0026#39;re along for the ride. This matters. What you do matters. So don\u0026#39;t forget. And as always, stay hybrid.\u003c/p\u003e","summary":"In this episode, Nick will give you 9 Church Marketing Tips.\r\n5 Tips for those who are members or who consider themselves a regular part of your church\r\n4 Tips for reaching people who are not a part of your church yet, and how best to reach them","date_published":"2023-05-18T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/9ff8506b-75b6-4877-b082-038cf4500457.mp3","mime_type":"audio/mpeg","size_in_bytes":43214401,"duration_in_seconds":1799}]},{"id":"4ed512a3-407a-4947-ab57-fdb67602ca12","title":"Episode 044: Gen Z and the Generation Gaps that is keeping them out of your churches","url":"https://www.hybridministry.xyz/044","content_text":"In this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?\n\nShow Notes \u0026amp; Transcripts: http://www.hybridministry.xyz/044\nYouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nTikTok: http://www.tiktok.com/@clasonnick\nFREE E-Book: https://www.hybridministry.xyz/articles/ebook\n\nRECENT GEN Z STATS\n*GEN Z *\n70% are spiritually open\n\nTRAITS\nCorrect\n6% Teens\n8% All Gen Z\n9% Young Adults\nKnowledgeable\n16% Teens\n21% All Gen Z\n24% Young Adults\nBeing Honest\n41% Teens\n32% All Gen Z\n25% Young Adults\nBeing Open to New Ideas\n29% Teens\n28% All Gen Z\n28% Young Adults\nBeing Curious\n7% Teens\n11% All Gen Z\n13% Young Adults\n\n51% HAPPINESS IS VERY IMPORTANT\nHappiness Looks Like\n43% Success\n23% Education\n20% Family\n8% Spiritual\n6% Health\n\nTIMECODES\n00:00-02:46 Intro\n02:46-06:32 A BeReal Generation vs. an Instagram Generation\n06:32-11:37 The Latest Gen Z Statistics\n11:37-18:52 Church \u0026amp; Workplace Implications of these Cultural Trends and Shifts\n18:52-21:49 Gen Z Still Likes Jesus, just not our Church\n21:49-22:44 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nHey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, excited to be with you. And in this episode, we are going to talk about the workplace gap and generational gap between older generations and younger generations, specifically generation Z and those that have come before them. And also, I want to pull out some principles that I think might be true about what that means for you and your local church and how they're the, the gap is causing a riff in potentially church attendance. But before we do, I just want to say thanks for being here. If you're on YouTube, hit that subscribe and notification button, that like button. If you're on TikTok, give us a follow. And if you are just listening in your podcast catcher, I wanna let you know that you can head to hybridministry.xyz for all of your podcast needs, including show notes and transcripts. \n\nNick Clason (01:00):\nWe will link all of the notes to everything, uh, all the links, everything that we're talking about. And, uh, all of the, uh, transcript is there for you, 100% completely free of charge. We also wanna let you know that LinkedIn, the show notes, both on YouTube and in your podcast, our free ebook, have I already ruined my church's TikTok account. That will be available for you. Again, free of charge. Just hit that subscribe button and sign up for that email list. We'd love to give that to you as a free gift and our token of appreciation. Uh, and also, without any further ado, if you are able, willing, or, uh, have any sort of interest in letting us know, this would be great. We would love a five star rating or review that would really help us out, that would help us get index in the search for all these things on podcast. \n\nNick Clason (01:47):\nAll those things matter, and they're just, they would just be a small token of appreciation from you to us for all that we do. Um, but again, we are just thankful and thrilled to be here. So without any further ado, let's dive into the workplace generation gap conundrum. Hey, what's up, hybrid ministry fam, thanks for watching this or listening to this. Hey, I just wanna drop a quick note and let you know about halfway through, uh, the audio recording. Somehow my audio got corrupted. You'll notice a drastic drop off in quality some way through. Sorry about that. You're still gonna be able to hear it cuz I was recording it on my phone just like I'm doing this little announcement right here, right now. So this'll be able to hear it. It's just not the best, it's not our favorite quality level. We'll get it back, you know, we'll figured out the issue. \n\nNick Clason (02:40):\nUm, but just wanna give you that quick disclaimer. Heads up. Hope you still enjoy the rest of the episode. So if you have been paying any bit of attention recently, you know that the social trends have been shifting. We all know that TikTok has grown in immense popularity. All of what Congress and the US is trying to do with it, it's grown in immense popularity. So much so that some of our more, um, legacy platforms like Facebook and Instagram have adopted many of the AI features that are available in TikTok. But another trend that I've noticed recently, uh, is the trend of the, the social media app. B real bre has been, uh, launched recently, um, within a year or so I would say. And Gen Z and current teenagers have gone crazy for it, at least in my anecdotal experience. And they're using it. \n\nNick Clason (03:37):\nAnd if you don't know what B Real is, it's basically an app that one time a day says it's time to be real. But they, uh, you know, you can, you can, it has like dual meaning like cuz BRE is also another thing that you use in like film or whatever, but it says it's time to be real and they just take a picture of what you're doing wherever you are, right there in that moment. You have two minutes to post it, you can post late and that's what a lot of people do. But it's really just like a once daily posting app. It's not the curated feed and the beautiful like Brazilian vacation photo pictures that we would get in the old school, Instagram and Facebook, right? So that was a lot more curation and now Gen Z is leaning a lot more towards just like, this is how it is, this is what it is, take me for me, it is what it is, take it or leave it. \n\nNick Clason (04:29):\nLike that's essentially right? Like that's essentially, uh, what they, uh, have kind of leaned into. And I think it's fascinating shift this like perfect polished, kind of curated down to this like little more nitty gritty just as I, as I am, take me or leave me for who I am. That's kind of what BeReal is. That's kind of why I think TikTok shifted too. And one of the things that's interesting is burial is where you follow friends, but they only post one time a day. There's like not as much pressure on social media on the curation of it. And I just, I think that that's a trend. I think that that's, uh, a, a way, a thing that Gen Z is attempting to adopt less curation, more just realness, more rawness, more authenticity. Um, and meanwhile like, uh, take, uh, Instagram, Facebook, and some of those more legacy platforms, millennials and up, that's not as much the priority in fact, or it hasn't been, you know, and as they've shifted into reels, which is much more discovery based, more raw, more quick cuts and more like entertainment based. \n\nNick Clason (05:36):\nUm, like you would go on on TikTok or any of the other platforms, shorts, reels, and you would watch something, it's like 98% or, or something like that. 90% of what you actually watch and consume is not from people that you know. So that's not really a social media anymore. It's honestly much more of like a entertainment platform you get on TikTok at the end of the night or whenever you do to be entertained. So the actual sociability is happening on apps like be real and other, just more like basic, very like nitty gritty, not a lot of bells and whistles type of thing. And I think that there's an attraction to that. And so, uh, I I just, I think that's one, one interesting shift that I'm noticing in the generation gap. I wanna also look at the workplace gap here in a minute and how I think that that plays out for you and your church. \n\nNick Clason (06:29):\nBut first I have some new stats I got from Barna. So let's dive in to those recent stats from Barna on Gen Z. Um, found some of these interesting, just wanted to share them with you. According to Gen Z or according to Barna, 56% of Generation Z claim to be Christians, which might be higher than you thought it was. I think that there's sort of a notion out there that Gen Z is deconstructing, gen Z is rethinking their faith, but 56% still claim and classify themselves as Christians. Granted, I know there's, you know, all kinds of different things on spectrum. You may claim to be a Christian, is it nominal y or whatever, whatnot. The thing that's staggeringly high though is Gen Z considers, uh, only TW or 25% of Gen Z consider themselves to have no faith at all. And here's the the crazy thing, right? \n\nNick Clason (07:19):\nLike that is, that's the part that is alarmingly high I believe because that is the highest of any other generation by a lot. So US adults, according to US adults only 13% say that they have no faith. And the next highest, um, like breakdown age demographic thing is millennials and they're at 15%. Gen X is at 13%, boomers at 8%, elders at 5%, all of that under not saying that they don't have, uh, faith. And so here's the thing is that while you and I, if we're older and not generation Z, we may look at that and we may be like, wow, that that's alarming. And they are definitely deconstructing and that may be the label that we give to it. But what's interesting is that they surveyed Gen Z gr deeper. And these five words were the words that most defined and clarified their spiritual journey. \n\nNick Clason (08:12):\nAnd they were these words, number one, they're spiritually growing. That was 39% of the population checked that, uh, number two, they're spiritually open, 35%, they're spiritually curious, 32% they are, um, spiritual in general, uh, 29%. And then they are spiritually exploring 27%. So like I said, we might have that classification as like, man, you're deconstructing what they call it a different word. And I, that was a very, very, um, uh, important learning, at least for me. I was like, okay, we're freaking out about it. And they're like, no, I'm just open. I'm just exploring. I'm just growing. I'm just checking things out. That was how they would describe it. Uh, big bucket of that, 70% of Gen Z claim to be spiritually open. 70%, that's a large stat. Um, and then furthermore, to expound upon that and that this is where I think this really gets interesting and important for churches is that these were some of the traits that, uh, the survey asked Gen Z, what do you want in your, um, church? \n\nNick Clason (09:20):\nWhat do you want in your religious institution? What are the key things you're looking for? The first question, are you looking for it to be correct? 6% of teens said that they were looking for their religion to be correct. 8% of all Gen Zs said that and 9% of young adults said that. Not very high, right? Are you looking for it to be knowledgeable? Are you looking for people in your religious institutions or people around to be knowledgeable? 16% of teens said, yeah, I'm looking for them to be knowledgeable. 21% of all Gen Zs said, yeah, I'm looking for them to be knowledgeable and then 24% of young adults, so I'm looking for them to be knowledgeable. You can see that jump right from teenager to young adult. Once you become an adult, you're like, I do want someone to know something, right? To help me out. \n\nNick Clason (10:02):\nUh, this one was the, the highest, the highest on the graphs. You had different graphs of all these different, um, characteristics. Being honest, this is the highest one. 41% of teens want their religious institution. To be honest, 32% of all Gen Z ask for that. And 25% of young adults want honesty, want authenticity, right? Back to be real honesty, authenticity, the real you being open to new ideas. That was another category. 29% of teens want that. 28% of all Gen Z, 28% of young adults. And finally, curiosity, that one was lower with 7% of teens wanting to be curious. 11% of all Gen Z and 13% of young adults. And so they're looking for honesty, they're looking for transparency, they're looking for realness. Okay? Furthermore, and this is the last bit of the stats before we dive into what I think are pot, some potential implications for this. \n\nNick Clason (10:55):\n51% of Gen Z say that happiness is very important to them. They are looking for happiness. Well, you know, once, once they heard that stam in this like Barna kind of collab thing where they are sharing these statistics, one other person's put in the chat, how do you define happiness? And they ask that question, they're like, what does happiness look like to you? So 43% say it looks like success and, and they used images for them to choose. So that success image was a guy holding money. That's what 43% say, happiness looks like. Successful man holding money where 23% say education is happiness. 20% say family, 8% say spiritual and 6% say health. All right? So what does all that mean? Let's dive into it and check it out. Okay? So I think that there's a workplace shift that needs to happen. Covid ushered a lot of this stuff in and your church is probably in a different spot than it was pre covid, but it may not be fully there where generation Z is interested. \n\nNick Clason (11:56):\nCuz here's the thing, whether this matters to you on paper or not, you are going to need to start hiring generation Z by the year 2025, which at the time of the podcast recording is only a year and a half away. Millennials and Gen Z are going to make up the majority of the American workforce. That may or may not be true in your context and in your church, but the fact is, if you're catering to boomers and Xers in the workplace, just because this is the way we've always done it and they need to get over it and they need to get used to it, that may not be your most effective strategy moving forward. And it may not bite you right in the year 2025, but 2026 rolls around 20 27, 20 28, and you're trying to recruit new young talent and they're just not interested in coming to work for your church or your organization. \n\nNick Clason (12:43):\nWhy is that the case? Here are some thoughts I have based off of this research and just some things I've observed in the last couple of years that I think might be contributing to it. So the first is this, the time off conversation and or the work life balance conversation. These are wide sweeping generalities, I understand it. And so if you're like, Hey, I'm a Gen Xer and that's not true of me. I'm saying by and large wide sweeping, um, I work for a boss, he's Gen X, he is phenomenal at giving me time off, taking care of me, making sure I have balance, work life balance, all those things. But he will of his own admission and, and own accord say that he is a workaholic and he will push it to the limit. And so, uh, that is something that is of the older generation, much more the norm. \n\nNick Clason (13:36):\nThey're looking for people who are gonna work hard and give it their all and bust it. And while that may be true, and that may even be what's necessary at times, that is not the natural disposition of millennials and Gen Z, I'm a millennial and I I am friends with and work with a lot of people that are Gen Z. I don't think that they're lazy and don't wanna work. I just simply think that they are more aware of their work life balance. They've looked to their older parents or wiser people in their life and they've seen how they've approached work and they have not, they don't want to fall to those same, you know, pitfalls that they've seen over time. So work-life balance, PTO rhythms, taking time off vacation. I have a coworker, she's Gen Z and this is her first job. And so she's been with us, um, at our job for the, about the same amount of time that I've been working there, eight months or so. \n\nNick Clason (14:32):\nAnd this is her first time with like a true weekend, but she has to come back for Sundays. Sundays are not a weekend anymore, but we get Fridays off. And so she will often try to get out of the office a little bit early on a Thursday and she will often take a trip somewhere, go meet some friends, you know, whatever. So she's leaving at like two o'clock, three o'clock, hitting the road, getting there on Thursday night, hanging out. Like, and that's important to her. And so there was a Thursday night commitment that she had and she's like, I can't do that. And it was like, because this is my weekend. I need my weekend to explore, to have fun. And that's just like, I think most older generations would be like, no, you have to work yet to stay here until five. Like, that's the rules. \n\nNick Clason (15:16):\nAnd I just think that that that's a shift that is happening and that's probably an adaptation that I would say is gonna need to take place in the workforce. Uh, also flexible in workspaces, like remote working should be able to be a thing. Now I get it. If you're at church and you're in ministry, you know, just how valuable and important like in-person face-to-face meetings are. If you're gonna disciple somebody, if you're gonna grab coffee with a leader, if you're gonna sit down and have breakfast with a couple and you're counseling them, like all those things are valuable. But there's a lot of computer work, there's a lot of email based work, there's a lot of like software things that can take place via remote work. And you don't have to be 100% completely in the office, your butt in a chair because the natural like tendency for that is like everyone's here. \n\nNick Clason (16:06):\nAnd so if anyone needs anything, we just pop in and out of people's offices. There are tools nowadays, there's slack, there's as much as I hate it, there's Microsoft teams, there are chat based features that you can stay in touch and you don't have to have a quote unquote office or hallway or pop in type conversation. Why do we do that? I think we do that because it's comfortable, it's familiar to the way it's always been done, but the tools are there and they're probably a little bit more effective on, uh, efficiency workflow, getting people like, you know, in and outta conversations as opposed to like, Hey, how are you? And that conversation taking an extra 10, 15, 20 minutes, there's value in those things, no doubt. But generation Z and millennials are looking for more flexible workspaces if they can get their job done while out, while also being on vacation somewhere so that they can work for a few hours, they can close their laptop and then they can go and have fun on vacation. \n\nNick Clason (17:03):\nIf we are so tight and stringent and say, no, you have to be here in the office, that's not gonna lend itself well to that flexible workspace and that first one, that time off that work life balance. The other trend, the other thing that I'm kind of noticing is that the older generations, uh, Xers and boomers, they're holding on longer, they're working later, they need the money to retire, they still need the income. And this one I think is big, is because while Gen Z is pursuing happiness, uh, corporate work environment may not be the cure or key to their happiness, but if it is, especially in church, they may say like, well, I'm looking for purpose and the church helps bring me that purpose. I want to be a part of a church. However, there are older generations that are still hanging on and that are still working. \n\nNick Clason (17:54):\nSo the question is, while we want to hire younger people, where is the space for them to come into your organization attached to it, take ownership of something and begin working toward any sort of authority in your organization because you have people already holding those most important positions. And that's gonna get tricky, especially if you got those people sitting there and and holding those most important positions. Where are they going to lay down and pave away for generation Z to come in and take opportunity? The last thing I think is that Gen Z is very concerned and rightly so about their mental health, about their mental state, about their mental wellbeing, making sure that those things are taken care of, that they're important. And so your organization, if you're bringing in millennials and Gen Z, consider finding a way to help prioritize their mental health, make counseling a part of a employment benefit for them, um, and for, you know, a thing that you offer to them. \n\nNick Clason (18:56):\nSo I have one last idea, let's check it out on the other side, right? So here's my conclusion. Gen Z, well, 25% would claim that they don't have faith. I think one of the things I've noticed in my experience is that generation Z, they still love and like Jesus a lot. In fact, in this Barna co lab, they sat down and talked with two guys who were Gen Z business owners. And what shocked me and was just an interesting thing that I noticed, uh, they didn't necessarily say this, they're a part of their church, but they're Christians running a Christian organization, not doing it through the local church. So my question to myself in that moment was, if Gen Zers, like these are passionate about faith, passionate about God, they love going to things like, you know, passion, these people, they were in the event business as well. \n\nNick Clason (19:51):\nThey love going to those things, but we're not seeing them in our churches, both on the workplace side or the attendance side. Do they like Jesus and just not like the way that we do our church? I think church has a propensity right now to feel very institutionalized. And I think that that, that if that rubbed you the wrong way, and especially if you're older and you're listening to it and you're like, my church isn't institutionalized, this is what we've been doing it for years. While that may be true, the way that we've been doing church for years is American, not necessarily New Testament. The New Testament church looked very different from the American church. So are you doing church like the Bible or are you doing church like America? And there's nothing wrong with doing church like America unless it's not effective in reaching the next generation. \n\nNick Clason (20:36):\nAnd in that case, that's where it becomes an issue. And so I think both from older generations holding on from workplaces not being very friendly to Generation Z, millennials and those with that type of mindset and the fact that there's just not as much space for Generation Z to, to go into these spaces, they're creating them over here to look more New Testament, to look more authentic, to look more be real, to have more community, to have more places to lean in as opposed to coming to your institutionalized church. Because if they're not there in the seats from eight 30 to nine 30, then we consider them deconstructing. And that just may simply not be true. They might just be open to exploring new ways, new, new ideas, new places to engage with these things. That doesn't necessarily mean that they're out on Jesus. It just might mean that they're out on you. So what shifts might you need to take place? What stats have you heard that you're like now that's interesting and that might change some of the way we do things because before long, millennials and generations here are going to make up the majority of our workforce. They are Gen Z is not just teenagers in your youth group, they're graduating college now. They are looking for a church to attach to. Is your church friendly to them and what they need? Or is your church stuck dogmatically to the way that things have always been done? \n\nNick Clason (21:59):\nWell thanks guys so much for hanging out in this episode. Thrilled to have you with us. Don't forget everything that you need is gonna be available to you in the show notes. Make sure that you like, make sure that you comment, make sure that you subscribe, rating, review, all those things. Glad to be with you. If you find this helpful, we would love to continue to create and produce content like this for you. So all that stuff helps keep us going as well as head to hybridministry.xyz Click on the contact form and if you have questions, submit them there to us. We would love to start taking some questions, answering some of your questions and giving back to y'all and letting you know what our perspective is on certain hybrid things, digital, social marketing, communications, generation Z, all the above. Let us know on those topic. But until next time, and as always, stay.","content_html":"\u003cp\u003eIn this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?\u003c/p\u003e\n\n\u003cp\u003eShow Notes \u0026amp; Transcripts: \u003ca href=\"http://www.hybridministry.xyz/044\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/044\u003c/a\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFREE E-Book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRECENT GEN Z STATS\u003c/strong\u003e\u003cbr\u003e\n*\u003cem\u003eGEN Z *\u003c/em\u003e\u003cbr\u003e\n70% are spiritually open\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRAITS\u003c/strong\u003e\u003cbr\u003e\nCorrect\u003cbr\u003e\n6% Teens\u003cbr\u003e\n8% All Gen Z\u003cbr\u003e\n9% Young Adults\u003cbr\u003e\n\u003cstrong\u003eKnowledgeable\u003c/strong\u003e\u003cbr\u003e\n16% Teens\u003cbr\u003e\n21% All Gen Z\u003cbr\u003e\n24% Young Adults\u003cbr\u003e\n\u003cstrong\u003eBeing Honest\u003c/strong\u003e\u003cbr\u003e\n41% Teens\u003cbr\u003e\n32% All Gen Z\u003cbr\u003e\n25% Young Adults\u003cbr\u003e\n\u003cstrong\u003eBeing Open to New Ideas\u003c/strong\u003e\u003cbr\u003e\n29% Teens\u003cbr\u003e\n28% All Gen Z\u003cbr\u003e\n28% Young Adults\u003cbr\u003e\n\u003cstrong\u003eBeing Curious\u003c/strong\u003e\u003cbr\u003e\n7% Teens\u003cbr\u003e\n11% All Gen Z\u003cbr\u003e\n13% Young Adults\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e51% HAPPINESS IS VERY IMPORTANT\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eHappiness Looks Like\u003c/em\u003e\u003cbr\u003e\n43% Success\u003cbr\u003e\n23% Education\u003cbr\u003e\n20% Family\u003cbr\u003e\n8% Spiritual\u003cbr\u003e\n6% Health\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:46 Intro\u003cbr\u003e\n02:46-06:32 A BeReal Generation vs. an Instagram Generation\u003cbr\u003e\n06:32-11:37 The Latest Gen Z Statistics\u003cbr\u003e\n11:37-18:52 Church \u0026amp; Workplace Implications of these Cultural Trends and Shifts\u003cbr\u003e\n18:52-21:49 Gen Z Still Likes Jesus, just not our Church\u003cbr\u003e\n21:49-22:44 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nHey, what is up everybody? Welcome back to another episode of the Hybrid Ministry Show. I am your host, Nick Clason, excited to be with you. And in this episode, we are going to talk about the workplace gap and generational gap between older generations and younger generations, specifically generation Z and those that have come before them. And also, I want to pull out some principles that I think might be true about what that means for you and your local church and how they\u0026#39;re the, the gap is causing a riff in potentially church attendance. But before we do, I just want to say thanks for being here. If you\u0026#39;re on YouTube, hit that subscribe and notification button, that like button. If you\u0026#39;re on TikTok, give us a follow. And if you are just listening in your podcast catcher, I wanna let you know that you can head to hybridministry.xyz for all of your podcast needs, including show notes and transcripts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:00):\u003cbr\u003e\nWe will link all of the notes to everything, uh, all the links, everything that we\u0026#39;re talking about. And, uh, all of the, uh, transcript is there for you, 100% completely free of charge. We also wanna let you know that LinkedIn, the show notes, both on YouTube and in your podcast, our free ebook, have I already ruined my church\u0026#39;s TikTok account. That will be available for you. Again, free of charge. Just hit that subscribe button and sign up for that email list. We\u0026#39;d love to give that to you as a free gift and our token of appreciation. Uh, and also, without any further ado, if you are able, willing, or, uh, have any sort of interest in letting us know, this would be great. We would love a five star rating or review that would really help us out, that would help us get index in the search for all these things on podcast. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:47):\u003cbr\u003e\nAll those things matter, and they\u0026#39;re just, they would just be a small token of appreciation from you to us for all that we do. Um, but again, we are just thankful and thrilled to be here. So without any further ado, let\u0026#39;s dive into the workplace generation gap conundrum. Hey, what\u0026#39;s up, hybrid ministry fam, thanks for watching this or listening to this. Hey, I just wanna drop a quick note and let you know about halfway through, uh, the audio recording. Somehow my audio got corrupted. You\u0026#39;ll notice a drastic drop off in quality some way through. Sorry about that. You\u0026#39;re still gonna be able to hear it cuz I was recording it on my phone just like I\u0026#39;m doing this little announcement right here, right now. So this\u0026#39;ll be able to hear it. It\u0026#39;s just not the best, it\u0026#39;s not our favorite quality level. We\u0026#39;ll get it back, you know, we\u0026#39;ll figured out the issue. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:40):\u003cbr\u003e\nUm, but just wanna give you that quick disclaimer. Heads up. Hope you still enjoy the rest of the episode. So if you have been paying any bit of attention recently, you know that the social trends have been shifting. We all know that TikTok has grown in immense popularity. All of what Congress and the US is trying to do with it, it\u0026#39;s grown in immense popularity. So much so that some of our more, um, legacy platforms like Facebook and Instagram have adopted many of the AI features that are available in TikTok. But another trend that I\u0026#39;ve noticed recently, uh, is the trend of the, the social media app. B real bre has been, uh, launched recently, um, within a year or so I would say. And Gen Z and current teenagers have gone crazy for it, at least in my anecdotal experience. And they\u0026#39;re using it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:37):\u003cbr\u003e\nAnd if you don\u0026#39;t know what B Real is, it\u0026#39;s basically an app that one time a day says it\u0026#39;s time to be real. But they, uh, you know, you can, you can, it has like dual meaning like cuz BRE is also another thing that you use in like film or whatever, but it says it\u0026#39;s time to be real and they just take a picture of what you\u0026#39;re doing wherever you are, right there in that moment. You have two minutes to post it, you can post late and that\u0026#39;s what a lot of people do. But it\u0026#39;s really just like a once daily posting app. It\u0026#39;s not the curated feed and the beautiful like Brazilian vacation photo pictures that we would get in the old school, Instagram and Facebook, right? So that was a lot more curation and now Gen Z is leaning a lot more towards just like, this is how it is, this is what it is, take me for me, it is what it is, take it or leave it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:29):\u003cbr\u003e\nLike that\u0026#39;s essentially right? Like that\u0026#39;s essentially, uh, what they, uh, have kind of leaned into. And I think it\u0026#39;s fascinating shift this like perfect polished, kind of curated down to this like little more nitty gritty just as I, as I am, take me or leave me for who I am. That\u0026#39;s kind of what BeReal is. That\u0026#39;s kind of why I think TikTok shifted too. And one of the things that\u0026#39;s interesting is burial is where you follow friends, but they only post one time a day. There\u0026#39;s like not as much pressure on social media on the curation of it. And I just, I think that that\u0026#39;s a trend. I think that that\u0026#39;s, uh, a, a way, a thing that Gen Z is attempting to adopt less curation, more just realness, more rawness, more authenticity. Um, and meanwhile like, uh, take, uh, Instagram, Facebook, and some of those more legacy platforms, millennials and up, that\u0026#39;s not as much the priority in fact, or it hasn\u0026#39;t been, you know, and as they\u0026#39;ve shifted into reels, which is much more discovery based, more raw, more quick cuts and more like entertainment based. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:36):\u003cbr\u003e\nUm, like you would go on on TikTok or any of the other platforms, shorts, reels, and you would watch something, it\u0026#39;s like 98% or, or something like that. 90% of what you actually watch and consume is not from people that you know. So that\u0026#39;s not really a social media anymore. It\u0026#39;s honestly much more of like a entertainment platform you get on TikTok at the end of the night or whenever you do to be entertained. So the actual sociability is happening on apps like be real and other, just more like basic, very like nitty gritty, not a lot of bells and whistles type of thing. And I think that there\u0026#39;s an attraction to that. And so, uh, I I just, I think that\u0026#39;s one, one interesting shift that I\u0026#39;m noticing in the generation gap. I wanna also look at the workplace gap here in a minute and how I think that that plays out for you and your church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:29):\u003cbr\u003e\nBut first I have some new stats I got from Barna. So let\u0026#39;s dive in to those recent stats from Barna on Gen Z. Um, found some of these interesting, just wanted to share them with you. According to Gen Z or according to Barna, 56% of Generation Z claim to be Christians, which might be higher than you thought it was. I think that there\u0026#39;s sort of a notion out there that Gen Z is deconstructing, gen Z is rethinking their faith, but 56% still claim and classify themselves as Christians. Granted, I know there\u0026#39;s, you know, all kinds of different things on spectrum. You may claim to be a Christian, is it nominal y or whatever, whatnot. The thing that\u0026#39;s staggeringly high though is Gen Z considers, uh, only TW or 25% of Gen Z consider themselves to have no faith at all. And here\u0026#39;s the the crazy thing, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:19):\u003cbr\u003e\nLike that is, that\u0026#39;s the part that is alarmingly high I believe because that is the highest of any other generation by a lot. So US adults, according to US adults only 13% say that they have no faith. And the next highest, um, like breakdown age demographic thing is millennials and they\u0026#39;re at 15%. Gen X is at 13%, boomers at 8%, elders at 5%, all of that under not saying that they don\u0026#39;t have, uh, faith. And so here\u0026#39;s the thing is that while you and I, if we\u0026#39;re older and not generation Z, we may look at that and we may be like, wow, that that\u0026#39;s alarming. And they are definitely deconstructing and that may be the label that we give to it. But what\u0026#39;s interesting is that they surveyed Gen Z gr deeper. And these five words were the words that most defined and clarified their spiritual journey. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:12):\u003cbr\u003e\nAnd they were these words, number one, they\u0026#39;re spiritually growing. That was 39% of the population checked that, uh, number two, they\u0026#39;re spiritually open, 35%, they\u0026#39;re spiritually curious, 32% they are, um, spiritual in general, uh, 29%. And then they are spiritually exploring 27%. So like I said, we might have that classification as like, man, you\u0026#39;re deconstructing what they call it a different word. And I, that was a very, very, um, uh, important learning, at least for me. I was like, okay, we\u0026#39;re freaking out about it. And they\u0026#39;re like, no, I\u0026#39;m just open. I\u0026#39;m just exploring. I\u0026#39;m just growing. I\u0026#39;m just checking things out. That was how they would describe it. Uh, big bucket of that, 70% of Gen Z claim to be spiritually open. 70%, that\u0026#39;s a large stat. Um, and then furthermore, to expound upon that and that this is where I think this really gets interesting and important for churches is that these were some of the traits that, uh, the survey asked Gen Z, what do you want in your, um, church? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:20):\u003cbr\u003e\nWhat do you want in your religious institution? What are the key things you\u0026#39;re looking for? The first question, are you looking for it to be correct? 6% of teens said that they were looking for their religion to be correct. 8% of all Gen Zs said that and 9% of young adults said that. Not very high, right? Are you looking for it to be knowledgeable? Are you looking for people in your religious institutions or people around to be knowledgeable? 16% of teens said, yeah, I\u0026#39;m looking for them to be knowledgeable. 21% of all Gen Zs said, yeah, I\u0026#39;m looking for them to be knowledgeable and then 24% of young adults, so I\u0026#39;m looking for them to be knowledgeable. You can see that jump right from teenager to young adult. Once you become an adult, you\u0026#39;re like, I do want someone to know something, right? To help me out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:02):\u003cbr\u003e\nUh, this one was the, the highest, the highest on the graphs. You had different graphs of all these different, um, characteristics. Being honest, this is the highest one. 41% of teens want their religious institution. To be honest, 32% of all Gen Z ask for that. And 25% of young adults want honesty, want authenticity, right? Back to be real honesty, authenticity, the real you being open to new ideas. That was another category. 29% of teens want that. 28% of all Gen Z, 28% of young adults. And finally, curiosity, that one was lower with 7% of teens wanting to be curious. 11% of all Gen Z and 13% of young adults. And so they\u0026#39;re looking for honesty, they\u0026#39;re looking for transparency, they\u0026#39;re looking for realness. Okay? Furthermore, and this is the last bit of the stats before we dive into what I think are pot, some potential implications for this. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:55):\u003cbr\u003e\n51% of Gen Z say that happiness is very important to them. They are looking for happiness. Well, you know, once, once they heard that stam in this like Barna kind of collab thing where they are sharing these statistics, one other person\u0026#39;s put in the chat, how do you define happiness? And they ask that question, they\u0026#39;re like, what does happiness look like to you? So 43% say it looks like success and, and they used images for them to choose. So that success image was a guy holding money. That\u0026#39;s what 43% say, happiness looks like. Successful man holding money where 23% say education is happiness. 20% say family, 8% say spiritual and 6% say health. All right? So what does all that mean? Let\u0026#39;s dive into it and check it out. Okay? So I think that there\u0026#39;s a workplace shift that needs to happen. Covid ushered a lot of this stuff in and your church is probably in a different spot than it was pre covid, but it may not be fully there where generation Z is interested. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:56):\u003cbr\u003e\nCuz here\u0026#39;s the thing, whether this matters to you on paper or not, you are going to need to start hiring generation Z by the year 2025, which at the time of the podcast recording is only a year and a half away. Millennials and Gen Z are going to make up the majority of the American workforce. That may or may not be true in your context and in your church, but the fact is, if you\u0026#39;re catering to boomers and Xers in the workplace, just because this is the way we\u0026#39;ve always done it and they need to get over it and they need to get used to it, that may not be your most effective strategy moving forward. And it may not bite you right in the year 2025, but 2026 rolls around 20 27, 20 28, and you\u0026#39;re trying to recruit new young talent and they\u0026#39;re just not interested in coming to work for your church or your organization. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:43):\u003cbr\u003e\nWhy is that the case? Here are some thoughts I have based off of this research and just some things I\u0026#39;ve observed in the last couple of years that I think might be contributing to it. So the first is this, the time off conversation and or the work life balance conversation. These are wide sweeping generalities, I understand it. And so if you\u0026#39;re like, Hey, I\u0026#39;m a Gen Xer and that\u0026#39;s not true of me. I\u0026#39;m saying by and large wide sweeping, um, I work for a boss, he\u0026#39;s Gen X, he is phenomenal at giving me time off, taking care of me, making sure I have balance, work life balance, all those things. But he will of his own admission and, and own accord say that he is a workaholic and he will push it to the limit. And so, uh, that is something that is of the older generation, much more the norm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:36):\u003cbr\u003e\nThey\u0026#39;re looking for people who are gonna work hard and give it their all and bust it. And while that may be true, and that may even be what\u0026#39;s necessary at times, that is not the natural disposition of millennials and Gen Z, I\u0026#39;m a millennial and I I am friends with and work with a lot of people that are Gen Z. I don\u0026#39;t think that they\u0026#39;re lazy and don\u0026#39;t wanna work. I just simply think that they are more aware of their work life balance. They\u0026#39;ve looked to their older parents or wiser people in their life and they\u0026#39;ve seen how they\u0026#39;ve approached work and they have not, they don\u0026#39;t want to fall to those same, you know, pitfalls that they\u0026#39;ve seen over time. So work-life balance, PTO rhythms, taking time off vacation. I have a coworker, she\u0026#39;s Gen Z and this is her first job. And so she\u0026#39;s been with us, um, at our job for the, about the same amount of time that I\u0026#39;ve been working there, eight months or so. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:32):\u003cbr\u003e\nAnd this is her first time with like a true weekend, but she has to come back for Sundays. Sundays are not a weekend anymore, but we get Fridays off. And so she will often try to get out of the office a little bit early on a Thursday and she will often take a trip somewhere, go meet some friends, you know, whatever. So she\u0026#39;s leaving at like two o\u0026#39;clock, three o\u0026#39;clock, hitting the road, getting there on Thursday night, hanging out. Like, and that\u0026#39;s important to her. And so there was a Thursday night commitment that she had and she\u0026#39;s like, I can\u0026#39;t do that. And it was like, because this is my weekend. I need my weekend to explore, to have fun. And that\u0026#39;s just like, I think most older generations would be like, no, you have to work yet to stay here until five. Like, that\u0026#39;s the rules. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:16):\u003cbr\u003e\nAnd I just think that that that\u0026#39;s a shift that is happening and that\u0026#39;s probably an adaptation that I would say is gonna need to take place in the workforce. Uh, also flexible in workspaces, like remote working should be able to be a thing. Now I get it. If you\u0026#39;re at church and you\u0026#39;re in ministry, you know, just how valuable and important like in-person face-to-face meetings are. If you\u0026#39;re gonna disciple somebody, if you\u0026#39;re gonna grab coffee with a leader, if you\u0026#39;re gonna sit down and have breakfast with a couple and you\u0026#39;re counseling them, like all those things are valuable. But there\u0026#39;s a lot of computer work, there\u0026#39;s a lot of email based work, there\u0026#39;s a lot of like software things that can take place via remote work. And you don\u0026#39;t have to be 100% completely in the office, your butt in a chair because the natural like tendency for that is like everyone\u0026#39;s here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:06):\u003cbr\u003e\nAnd so if anyone needs anything, we just pop in and out of people\u0026#39;s offices. There are tools nowadays, there\u0026#39;s slack, there\u0026#39;s as much as I hate it, there\u0026#39;s Microsoft teams, there are chat based features that you can stay in touch and you don\u0026#39;t have to have a quote unquote office or hallway or pop in type conversation. Why do we do that? I think we do that because it\u0026#39;s comfortable, it\u0026#39;s familiar to the way it\u0026#39;s always been done, but the tools are there and they\u0026#39;re probably a little bit more effective on, uh, efficiency workflow, getting people like, you know, in and outta conversations as opposed to like, Hey, how are you? And that conversation taking an extra 10, 15, 20 minutes, there\u0026#39;s value in those things, no doubt. But generation Z and millennials are looking for more flexible workspaces if they can get their job done while out, while also being on vacation somewhere so that they can work for a few hours, they can close their laptop and then they can go and have fun on vacation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:03):\u003cbr\u003e\nIf we are so tight and stringent and say, no, you have to be here in the office, that\u0026#39;s not gonna lend itself well to that flexible workspace and that first one, that time off that work life balance. The other trend, the other thing that I\u0026#39;m kind of noticing is that the older generations, uh, Xers and boomers, they\u0026#39;re holding on longer, they\u0026#39;re working later, they need the money to retire, they still need the income. And this one I think is big, is because while Gen Z is pursuing happiness, uh, corporate work environment may not be the cure or key to their happiness, but if it is, especially in church, they may say like, well, I\u0026#39;m looking for purpose and the church helps bring me that purpose. I want to be a part of a church. However, there are older generations that are still hanging on and that are still working. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:54):\u003cbr\u003e\nSo the question is, while we want to hire younger people, where is the space for them to come into your organization attached to it, take ownership of something and begin working toward any sort of authority in your organization because you have people already holding those most important positions. And that\u0026#39;s gonna get tricky, especially if you got those people sitting there and and holding those most important positions. Where are they going to lay down and pave away for generation Z to come in and take opportunity? The last thing I think is that Gen Z is very concerned and rightly so about their mental health, about their mental state, about their mental wellbeing, making sure that those things are taken care of, that they\u0026#39;re important. And so your organization, if you\u0026#39;re bringing in millennials and Gen Z, consider finding a way to help prioritize their mental health, make counseling a part of a employment benefit for them, um, and for, you know, a thing that you offer to them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:56):\u003cbr\u003e\nSo I have one last idea, let\u0026#39;s check it out on the other side, right? So here\u0026#39;s my conclusion. Gen Z, well, 25% would claim that they don\u0026#39;t have faith. I think one of the things I\u0026#39;ve noticed in my experience is that generation Z, they still love and like Jesus a lot. In fact, in this Barna co lab, they sat down and talked with two guys who were Gen Z business owners. And what shocked me and was just an interesting thing that I noticed, uh, they didn\u0026#39;t necessarily say this, they\u0026#39;re a part of their church, but they\u0026#39;re Christians running a Christian organization, not doing it through the local church. So my question to myself in that moment was, if Gen Zers, like these are passionate about faith, passionate about God, they love going to things like, you know, passion, these people, they were in the event business as well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:51):\u003cbr\u003e\nThey love going to those things, but we\u0026#39;re not seeing them in our churches, both on the workplace side or the attendance side. Do they like Jesus and just not like the way that we do our church? I think church has a propensity right now to feel very institutionalized. And I think that that, that if that rubbed you the wrong way, and especially if you\u0026#39;re older and you\u0026#39;re listening to it and you\u0026#39;re like, my church isn\u0026#39;t institutionalized, this is what we\u0026#39;ve been doing it for years. While that may be true, the way that we\u0026#39;ve been doing church for years is American, not necessarily New Testament. The New Testament church looked very different from the American church. So are you doing church like the Bible or are you doing church like America? And there\u0026#39;s nothing wrong with doing church like America unless it\u0026#39;s not effective in reaching the next generation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:36):\u003cbr\u003e\nAnd in that case, that\u0026#39;s where it becomes an issue. And so I think both from older generations holding on from workplaces not being very friendly to Generation Z, millennials and those with that type of mindset and the fact that there\u0026#39;s just not as much space for Generation Z to, to go into these spaces, they\u0026#39;re creating them over here to look more New Testament, to look more authentic, to look more be real, to have more community, to have more places to lean in as opposed to coming to your institutionalized church. Because if they\u0026#39;re not there in the seats from eight 30 to nine 30, then we consider them deconstructing. And that just may simply not be true. They might just be open to exploring new ways, new, new ideas, new places to engage with these things. That doesn\u0026#39;t necessarily mean that they\u0026#39;re out on Jesus. It just might mean that they\u0026#39;re out on you. So what shifts might you need to take place? What stats have you heard that you\u0026#39;re like now that\u0026#39;s interesting and that might change some of the way we do things because before long, millennials and generations here are going to make up the majority of our workforce. They are Gen Z is not just teenagers in your youth group, they\u0026#39;re graduating college now. They are looking for a church to attach to. Is your church friendly to them and what they need? Or is your church stuck dogmatically to the way that things have always been done? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:59):\u003cbr\u003e\nWell thanks guys so much for hanging out in this episode. Thrilled to have you with us. Don\u0026#39;t forget everything that you need is gonna be available to you in the show notes. Make sure that you like, make sure that you comment, make sure that you subscribe, rating, review, all those things. Glad to be with you. If you find this helpful, we would love to continue to create and produce content like this for you. So all that stuff helps keep us going as well as head to hybridministry.xyz Click on the contact form and if you have questions, submit them there to us. We would love to start taking some questions, answering some of your questions and giving back to y\u0026#39;all and letting you know what our perspective is on certain hybrid things, digital, social marketing, communications, generation Z, all the above. Let us know on those topic. But until next time, and as always, stay.\u003c/p\u003e","summary":"In this episode, Nick talks about the lastest Generation Z findings, the cultural and generation gap that is growing in our churches. And answers the ultimate question, is Gen Z deconstructing their faith? And if so, what do we do about that?","date_published":"2023-05-11T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4ed512a3-407a-4947-ab57-fdb67602ca12.mp3","mime_type":"audio/mpeg","size_in_bytes":32960214,"duration_in_seconds":1372}]},{"id":"b4dddba6-1795-4caf-bb86-2c7b27aef3c6","title":"Episode 043: Why I finally broke down and tried a posting service and my take aways from it","url":"https://www.hybridministry.xyz/043","content_text":"In this episode Nick will breakdown what led to him FINALLY changing his accounts to business accounts, using a posting service, the results from that, and his ultimate take away. \n\nFollow Along on YouTube:\nhttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\n\nFull Transcript:\nhttp://www.hybridministry.xyz/043\n\nThe Spreadsheet with the Metricool Results:\nhttps://www.hybridministry.xyz/articles/metricool\n\nFollow Along on TikTok:\nhttp://www.tiktok.com/@clasonnick\n\nFREE E-Book:\nhttps://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nMetricool Posting Service:\nhttp://www.metricool.com\n\nTIMECODES\n00:00-01:39 Intro\n01:39-08:53 My journey to using a social media posting service\n08:53-13:07 The Results from 18 posts used on a social media posting service\n13:07-18:30 Breaking down the stats from Metricool\n18:30-20:08 3 TakeAways from using a Posting Service\n20:08-25:23 What does this mean for social media moving forward?\n25:23-26:02 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nOne. Well, hello there, everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always, am your host, Nick Clason, thrilled and excited to be with you wherever you are consuming this. Whether you are over on YouTube or whether you have found this via your podcast catcher, know that we do offer the other. So if you are on YouTube, you wanna check it out on podcasts, you can head to http://www.hybridministry.xyz If you're just listening to this. And today in particular, I am gonna drop some like visual aid representation stuff on screen as we're chatting through what we're chatting through. You can head over to YouTube today. We are going to talk about a scheduling service. Yes, I have been against this for years and years, and if you have been listening to this podcast, do you know that it has taken a minute for me to ever convert our TikTok account over from a personal to a business? \n\nNick Clason (00:56):\nI've finally made that shift. I will tell you why, and make sure you stick around to the very end of the video for me to give you my final conclusion on whether or not you should be using a scheduling service for your social media. Before we dive in though, let me let you know that we have created a 100% completely free e-book and checklist, and for signing up for our email newsletter, you will get a copy of both of those immediately sent to your inbox. So go ahead, head to the link in the show notes for that. And without any further ado, let's dive in and let's start talking about scheduling services on social media. Here we go. All right, let's talk about scheduling services. Now, if you've listened to this podcast any length of time, you know that I have not really been much of a scheduling service person. \n\nNick Clason (01:51):\nAnd so let me give you just a little brief history on all of that for me. So, uh, I started really getting into social media and social media scheduling and planning. Every church I've been in, I've had that to some level, some degree, but I've gotten mu I've really honed that in, I would say within the last three ish years. Um, and it dated back a couple churches. I'm trying to think like I really got into trying and experimenting with some stuff. Um, when I was at church in Cincinnati, I was there for a couple of years. Um, and then when I moved to Parkview, which is the church I was at before here, uh, in, in the South Chicago suburbs, I had nothing to do with social media. But then I offered to have something to do with it. Like I took on a portion of it. \n\nNick Clason (02:46):\nAnd, uh, there is when I really started to hone in on more of what I'm focusing on now, TikTok and reels and stuff like that. And then that's when I met Matt, if you've been around since the beginning, you know, Matt was my co-host, the first, you know, 10 or so episodes. And so, uh, he worked at Parkview with me. Anyway, all that to be said, one of the things I discovered, cuz I had used both at my church in Cincinnati, and at the start of my time at Parkview, I used Hootsuite as a scheduler. And I think Hootsuite is fine as a scheduler, uh, for anything like Instagram feed posts or Facebook posts. Those are fine. The issue was, and I, and it may have changed, and so I may be eating my words a little bit on this. It may have changed since I most recently used it, but it could, when I started really, really taking over social media at my last church, I went to Matt, um, and I said, Hey, is there any way for me to schedule stories and, and reels or tos? \n\nNick Clason (03:44):\nAnd he said, not really. And then I think within about a month of that conversation, a both of us started our exit strategies out of there, A and b, TikTok, A and Instagram all came out with, uh, schedulers. Okay? And so, uh, about a week or month ago, actually, about a month ago, I had a conversation with another youth pastor friend of mine from Indiana, and he's like, do you know that you can schedule your TikTok? And I was like, what? And so I did dive into it and yes, in fact you can, if you are a business account, you can, uh, schedule TikTok through the TikTok website. And so I was like, okay, interesting. So I started to play around with all these different things and I was like, this might be a game changer. Now let me explain to you what happened and what my journey was to end up where I ended up. \n\nNick Clason (04:37):\nSo, uh, you can natively schedule through all four of the core platforms. We're talking about Facebook, uh, which Facebook and Instagram are linked together through the Meta Business Suite, TikTok, and then YouTube. Of course you can schedule on YouTube. Um, but, but none of them, in my personal opinion, are, are optimal. And I'll give you some reasons why. Uh, when I was trying to schedule through the Facebook Business Suite, I personally, our account for whatever reason, wouldn't allow me to schedule Instagram reels. I could schedule Facebook reels, but I couldn't schedule Instagram reels. And so then that sent me on a search and I could do the other ones. I could do TikTok and I could do YouTube. However, I will say YouTube, it's just like you're uploading a regular video. And when I, when I upload on YouTube shorts on my app, it's a completely different interface. \n\nNick Clason (05:33):\nAnd so, honestly, half the time I wasn't sure if I was doing it right because I'm like, is this where I put the caption? Is this where I put the title? And YouTube shorts are still a little weird and they're, I think they're still trying to figure out what they're doing over there. Um, they have put a lot more time and effort and energy into it. And so it's getting better for sure. Um, but YouTube has actually been my number one, uh, culprit, uh, downfall in all this. Anyway, I'll get to all that in a second. Uh, so I went, I searched through all these things, discovered and landed on a platform called Metro. Cool. I'll drop the link in the show notes. It might be helpful, it might be useful for you. Check it out. I can't make a blanket statement and say like, you should do this, you should do that. \n\nNick Clason (06:13):\nI'm just gonna give you my experience and then what I would recommend if you were consulting or asking me. Um, but you might not be. And so you might be like, oh yeah, that totally works for me. Uh, but I landed on this thing called Metric Cool. I could link all four of those services, Facebook, Instagram, TikTok and YouTube shorts. I could link all four of those and I could post auto post to all of those. I could schedule it ahead of time and then it would post on its own when I, I said to post it. Okay? And so I was like, this is going to change my life. And so let me tell you the results, the stats and how it all went down, uh, on metric. I used it for two and a half weeks. I posted a total of 18 videos on that time. \n\nNick Clason (07:00):\nAnd, uh, the reason I didn't use, you know, post every single piece of content that I was planning to post is cause I had some TikTok sitting in my TikTok drafts. I had some that had, I had, uh, like recaps that I hadn't even filmed yet that I couldn't like preschedule. And I was like, I'll just take care of these live. Also, metrical is free for up to, um, what was it I I calculated that was free for up to like 30, uh, days. Um, not like a trial, but like 30 days worth of posts. Um, but however, it's like if I posted Instagram reels and Facebook and TikTok a and YouTube, that counts as four. So it was like, it was more than 30, it was like 120 I think. Um, but if I post on four of those four 30 days, then I'm going to use them all up, right? \n\nNick Clason (07:49):\nAnd so that was another reason I didn't schedule everything. Cause I was like, I can leave some gaps in here, uh, to save back some of their, their free, you know, posting stuff, whatever. Anyway, I digress. So I used it. Um, and the reason I used it right was because I couldn't figure out a way to do Instagram and, uh, real scheduling and all these things. The other thing is I liked it cuz it's all in one, right? If I was gonna do all the native schedulers, I'd have to have like three tabs open and do TikTok and then go over to YouTube and then go over to the meta business suite. Possible doable and definitely worth my time if that takes away from me having to schedule live, you know, live posting. And so, um, finding this was, I was really exciting moment for me. \n\nNick Clason (08:35):\nAnd so I, like I said, I went all in. I was like, let me try this thing and see what happens. So I'm gonna give you the results here. Let's dive in and look at the actual nitty gritty stats. And this is where, if you're listening, you may wanna switch over to YouTube, um, and see some of these things cuz I'm just gonna, um, screenshot my spreadsheet and put it on the screen. So here we go. Okay. Like I said, I, uh, uploaded and used metrical for 18 different posts over the course of about two and a half to three weeks. Um, I posted on all four platforms, morning, evening, and night. And here were some of the results that I came up with. So, uh, let's just go, uh, one by one through each platform. So on TikTok, like I said, I posted 18, here were our watch results. \n\nNick Clason (09:22):\n1 63, 1 44, 141, 1 77, 1 52 91, 2 21, 1 49, 1 50, 1 28, 1 35, 1 40, 1 40, 1 48, 1 40, 1 53. Those are low for us. Um, we typically, um, and we don't go super viral on TikTok. I'll just be honest. I honestly, I think we started at a time where TikTok is kind of choking down the watches. And um, you know, like I mentioned Matt, he even said something to me interesting. He's like, I think TikTok might know you're church and if they know you're a church, he's like, I don't know that they're gonna give you a ton of organic reach, which was an interesting thing. Um, so he was saying that even back when I was at Parkview that it might not be, you know, that might be some of the case. So anyway, um, we, you know, we typically live in the two 300 s and then we'll pop, you know, for some over a thousand or whatever here and there. Uh, so the average TikTok wa uh, watch analytics of my metrical posts were an average of 122. \n\nNick Clason (10:24):\nThe highest I got was 2 21 and I had two tied for the lowest at 41. So not great. Okay? Um, Instagram reels, this is what we did on Instagram reels 2 51 8 5 19 3 18, 1 38, 1 46, uh, 2 53, 2 1 45. There was one that didn't post cuz there was an error that happened actually a couple different times. I had to go in and manually redo it. That's another story for another day. 2 2 3 2 0 2 180 6, 1 34, 3 94 for an average, uh, view of 1 68. And so our highest was that one of five 19, which was the third one that we posted. And then we had three that were tied with only two views. So again, not great, we did have some perform better. And I will say this, um, between TikTok and Instagram reels, we go, we have much higher views on Instagram reels than we do on TikTok, but I think we have less engagement on Instagram than we do on TikTok. \n\nNick Clason (11:27):\nAnd so it's, it's, you know, watch isn't isn't equal to engagement and engagement is a loose term, I get it. But that's comments, that's shares, that's likes those types of things. Uh, Facebook reels. Interestingly, and this was really helpful for me, and I'll share some of this in a minute with some of my takeaways, but Facebook was actually quite a beneficial, uh, it was quite beneficial for me to go back and look on Facebook. Honestly, I had it and just let it do its thing. Um, and I never really go back to Facebook to engage much, but we had some decent traction on Facebook, surprisingly, and as a youth pastor, not necessarily my goal, right? Uh, we're probably catering to and reaching parents over there. Um, which might be a good thing, might be a bad thing. I don't know. Like, I don't have like a stance on whether or not, you know, I'm happy with that or whatever. \n\nNick Clason (12:15):\nBut we did quite well on Facebook. So here's what we had on Facebook. 1 92, 62 18, 3 38, 98 4 19, 2 24, 2 57, 2 62, 1 98 42, 2 0 6, 1 93, 3 78 39, 180 9, 2 0 3. Average view of two 18 with our highest being four 19, our lowest being 39. And then finally on shorts, this is where it got bad. 4 0 7 7 4 15, 2 3 17, 6, 6, 8, 6, 3, 2, 2, 1 for an average view of 5.4 highest 17 lowest zero. So let's extrapolate and look at some of the takeaways from all of this. What does this mean? All right, so what does all of this mean? Should you schedule? Should you not, should you use metric? Cool. Here's, here are my personal takeaways. So you need to know this. I'm not using it anymore. Like what it did to us on YouTube was, was horrific. Um, and I'm not blaming metrical necessarily, right? But I I, after a couple of days I started screenshotting some of these things to my, um, free under the table consultant, Matt, Matt Johnson, former co-host of the podcast. \n\nNick Clason (13:36):\nMay he rest in peace. Uh, but anyway, I was like, bro, what's going on here? And he's like, yeah. He's like, I was worried about that for you. Cuz they, those platforms, they, they don't typically like you using third party services. So these third party services, they may be able to tap into the api, uh, and, and like allow you this, this may be a thing that they're able to actually allow happen. But basically what he was saying is he's like, I don't know that that is your optimal strategy moving forward. Kind of a bummer because it's easy for you or me as a social media manager, but it's more difficult. Um, you know, and your views might go down. And so you have to weigh out like what's more valuable. And honestly, there is a moment where it being easier for you, especially if you're going to post at the volume that I have recommended you do. \n\nNick Clason (14:26):\nUh, that's a lot. And so sometimes you're like, I don't wanna have to always be thinking and remembering to like get on there and live post everything. I don't wanna have to input every single thing into to Google Calendar. You know, like I used to put every single thing into Google Calendar to remind myself to post, honestly. Now I just kind of know like, oh, I gotta post three. And so I, I go to just like a picture I took of like a calendar that I wrote it all out on and I just go off of that. I don't even have anything alerting me cuz it's so woven into my rhythm and habit of just posting. So anyway, here are some of my observations. First observation is this. Not one single video across all four of the platforms was like highest. Like, it's not like this video performed well and it performed well across all four. \n\nNick Clason (15:15):\nLike when I say the highest performing one, like the highest performing one overall, um, I think was the, the Instagram reels one. And that was one about Fruity Pebbles, right? Meanwhile on TikTok it was, it only got a hundred views on Facebook reel, it got 218 and on YouTube shorts I had four. Then my lowest overall video was the one that got zero plays on on YouTube shorts, but it got 260 on Facebook, eight on Instagram reels and 144 on TikTok. So it, it's a lottery ticket we've talked about, right? Like you punch it in all four places because it might perform well over here and not well over there. And so similarly, the highest on Instagram, I could read you those same like stats across the line. And, and the same thing, like it's not the best performing video overall, it's just simply the best performing video on that platform. \n\nNick Clason (16:10):\nThe other observation I had was that, uh, of my overall, um, analytics, Facebook had the best watches and YouTube had the worst watches, okay? In the midst of this, like I said, right, I used it for 18 posts. In the midst of this, I did have a video that had 300 or 3000, um, 556 views on TikTok. And that was posted in the middle of this run of me using Metrical for two and a half weeks. It wasn't one of the metrical videos, it was one that I posted live. Cuz it was one of those that is like, um, it splits the room in two and you got a bunch of people and you decide like, do you know this song? Do you not know this song? If you know it, go to this side of the room and sing it. If you don't walk over here in shame and then it'll change to another song. \n\nNick Clason (16:54):\nAnd if you know that one, you can move over to the room, but if you did know this one before, you have to move back over here. It was one of those and it went well for us, and we're gonna do more of those and, and shoot more of those and post more of those because it worked for us. And who knows, it may be a thing that we can lean into more. Uh, or it was just a one-off. You never know how those, how those work, right? So we're just gonna try some stuff. Um, my Facebook views remained consistent. It, I saw no appreciable difference between before Metric Cool after metric, cool during metric, cool. Whether I posted it via Metric cool, or whether I posted it manually. My Facebook views pretty much remained the same. Um, this was the most disheartening one before I started using Metrical. \n\nNick Clason (17:37):\nLike right before I had videos within a week or 10 days of posting on YouTube shorts that got 2,400 views, 1,400 views and 634 views. There were some other smaller ones in there, right? But I had some pretty hefty and big views on YouTube shorts since posting on metrical, like pulling the plug and being like, I'm not using this anymore. The highest I've gotten on YouTube shorts is 49. I've had the majority of my views in single digits and I've had several with just no views at all. And so that's disheartening. And I have to, I have to start back over basically on YouTube shorts and I may have dinged myself permanently, um, or at least for a really long time by using Metric. All right, so three takeaways. What does this mean? So three takeaways. As of right now, I'm back to posting everything manually. \n\nNick Clason (18:37):\nI'm not using the service scheduling service anymore. Perhaps, uh, that's takeaway number one. Takeaway number two, perhaps the native schedulers would, would be more advantageous. You know, I'm assuming if TikTok has a scheduler built into their website that they're gonna, um, promote and prioritize that more than they would like just a third party service like Metrical. Um, but like I said, right now I need to focus on growing our YouTube engagement back. And so therefore it's for me, I'm an all or nothing kind of person, so I could, yes, I know you're think you're listening, watching, like why don't you just schedule on on Instagram, Facebook and TikTok, again, remember Instagram, I couldn't figure out a way to schedule. So for that one it would be like, I can schedule for Facebook and TikTok, but then I need a live post for Instagram and YouTube. \n\nNick Clason (19:29):\nIt just, it, I I I would rather do it all at the same time, um, to just know, like I post all four, boom, boom, boom, boom, and I'm done. And when I say all four, I only need to post in three places. I need to do TikTok, I need to do Instagram and make sure Facebook is toggled on, and then that's taken care of. And then I need to go do YouTube. So when I say four, it's three. It's still a lot, but it's not, you know, as many as that sounds. Uh, the other thing, the other, the third takeaway for me is it's definitely tedious work, but a non bot scheduling still has proven to be the best for engagement for me, for us, and for our ministry. So, big picture, um, I have been for years, um, and on this podcast, if you go back and listen, I have been promoting two to three posts per day, five to seven days a week. \n\nNick Clason (20:21):\nAnd that's a hefty content load. Uh, one, a couple things like, you know, just let you know, I, so for example, I have like a lot of games over on D y m. Um, I'll link some of those in the show notes if that's something you're interested in going, checking out. But like some of my favorites are like a gif flashback game. You watch a gif for five to seven seconds and then you're asked a question about it to immediately recall it. Another one, my all-time favorite is called emoji phraseology and it's like emoji phrases. And so I have these emojis come in animated. And so one of the things we've been doing is I've just been taking those games and we've been playing them. Um, they're 10 questions each, but I use them as one singular piece of content. And so I, I film someone playing the game or someone trying to guess the emoji phrase, but then that also like all the animations or all the like icons or whatever, all on the screen, all at that same time, so the viewer can also watch it. \n\nNick Clason (21:18):\nAnd so those have really proven helpful. Those and other like I've, I've gone on D Y M and gotten other games and just had like, film students playing those games. Like those each usually come with 10 questions and I can edit those down to be like one TikTok with 10 questions each. But I've decided to extrapolate those out. We've done that with other things. Like we've used like an ABC cheese game where you bite cheese, you know, and then make a letter and the other person has to guess. And instead of, I originally shot that with the intent of it being like a one, a one hitter, but it took so long and I was like, there's a lot of like funny laugh moments and like silly things happening in between that. Like I didn't want to cut those all out and I could use, I could go from one to 10 and that can really help flesh out my calendar. \n\nNick Clason (22:05):\nSo I've done that. Um, and that's proven pretty helpful for me in helping fill out that calendar. But all that being said, I'm personally debating on scaling back a little bit after. Um, currently I'm in the month of April. This may drop in May, but I'm currently in the month of April planning out my TOS and Instagram reels and stuff like that. And I'm doing three a day and I'm personally thinking maybe I can scale this back a little bit. Um, and scaling it back will help me on the edit side not have to be so frantic and quick with everything. Um, and then I might be able to focus more on quality content instead of necessarily quantity. Um, I've been doing two to three for about six to eight months now at this point. And so our platforms are sort of leveled out, stabled out. \n\nNick Clason (22:49):\nWe've grown, we've reached the people we need to reach. Now that we're there, maybe we can focus more on bringing like some quality content. And again, I'm the editor and in a lot of cases I'm on this side of the camera too. Like I am the person doing the talking as well. And so, um, you know, I I focus a lot of timer energy on one side or the other. And so that might mean if I'm focusing more energy on the editing side, I'm not focusing as much effort on the content delivery side. And that also needs to be really good too. The editing needs to be good, the content needs to be good. And so you can't have all, you know, you can't have all those things if uh, all those things need to be good. You can't have so many and a great edit and great content. \n\nNick Clason (23:29):\nSometimes you just gotta throw out not so great stuff. So I'm wondering about scaling it back a little bit and I'll let you know right on here. Like, you guys will be the first to know. I will be honest with you all the way through. I'll take you with me on the journey. Like I want, if you guys have questions, like I want this to be a place where like I just workshop what I'm doing and you're hearing what I'm doing. Um, however, lemme say this, going back into the analytics, um, on all my platforms was actually encouraging and helpful to me because I thought that this third party service metric flopped and tanked me and on YouTube it for sure did. But I, like, I hadn't looked at a single one of those Facebook stats until last night when I was preparing for this episode. \n\nNick Clason (24:12):\nAnd so it was helpful for me. And let me just say this as a guiding principle, not for social media only though it definitely count, but also for other areas. Go back and look at the stats. I mean that's honestly, that's one of the things about journaling, right? Is like if you journal, you can go back and you can see this is what I prayed about a year ago and here's where I am now. And it's a completely different moment than you were even a year ago, you know, but where you are right now feels overwhelming and crazy and whatever the case might be. And so go back and look and remind yourself. That's why the Israelites often built monuments. They could go back, they could look and they could be reminded of where they were and then they could see how God had been faithful to them, to his people and how they could continue to take steps forward closer to him. \n\nNick Clason (25:02):\nSo that's just what I wanna say is help, what was helpful for me, I need to do that more. I'm always looking ahead, rarely looking back. So I just wanna encourage you, if that's something that's helpful, try and find a way to bake that into your regular rhythm as a social media manager, as a youth pastor, as a pastor, whatever your role is as you navigate this. But I just wanna remind you that what you're doing matters. You are trying to reach the people of God, um, and the people who are maybe even far from God through the means and methods that God and, and the world has allowed us. We can use these things to help spread the good news of the gospel. So blessings on you, blessings on your ministry as you continue on this. And as always, don't forget, stay hybrid.","content_html":"\u003cp\u003eIn this episode Nick will breakdown what led to him FINALLY changing his accounts to business accounts, using a posting service, the results from that, and his ultimate take away. \u003c/p\u003e\n\n\u003cp\u003eFollow Along on YouTube:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFull Transcript:\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/043\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/043\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eThe Spreadsheet with the Metricool Results:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/metricool\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/metricool\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFollow Along on TikTok:\u003cbr\u003e\n\u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book:\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nMetricool Posting Service:\u003cbr\u003e\n\u003ca href=\"http://www.metricool.com\" rel=\"nofollow\"\u003ehttp://www.metricool.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:39 Intro\u003cbr\u003e\n01:39-08:53 My journey to using a social media posting service\u003cbr\u003e\n08:53-13:07 The Results from 18 posts used on a social media posting service\u003cbr\u003e\n13:07-18:30 Breaking down the stats from Metricool\u003cbr\u003e\n18:30-20:08 3 TakeAways from using a Posting Service\u003cbr\u003e\n20:08-25:23 What does this mean for social media moving forward?\u003cbr\u003e\n25:23-26:02 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nOne. Well, hello there, everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always, am your host, Nick Clason, thrilled and excited to be with you wherever you are consuming this. Whether you are over on YouTube or whether you have found this via your podcast catcher, know that we do offer the other. So if you are on YouTube, you wanna check it out on podcasts, you can head to \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e If you\u0026#39;re just listening to this. And today in particular, I am gonna drop some like visual aid representation stuff on screen as we\u0026#39;re chatting through what we\u0026#39;re chatting through. You can head over to YouTube today. We are going to talk about a scheduling service. Yes, I have been against this for years and years, and if you have been listening to this podcast, do you know that it has taken a minute for me to ever convert our TikTok account over from a personal to a business? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:56):\u003cbr\u003e\nI\u0026#39;ve finally made that shift. I will tell you why, and make sure you stick around to the very end of the video for me to give you my final conclusion on whether or not you should be using a scheduling service for your social media. Before we dive in though, let me let you know that we have created a 100% completely free e-book and checklist, and for signing up for our email newsletter, you will get a copy of both of those immediately sent to your inbox. So go ahead, head to the link in the show notes for that. And without any further ado, let\u0026#39;s dive in and let\u0026#39;s start talking about scheduling services on social media. Here we go. All right, let\u0026#39;s talk about scheduling services. Now, if you\u0026#39;ve listened to this podcast any length of time, you know that I have not really been much of a scheduling service person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:51):\u003cbr\u003e\nAnd so let me give you just a little brief history on all of that for me. So, uh, I started really getting into social media and social media scheduling and planning. Every church I\u0026#39;ve been in, I\u0026#39;ve had that to some level, some degree, but I\u0026#39;ve gotten mu I\u0026#39;ve really honed that in, I would say within the last three ish years. Um, and it dated back a couple churches. I\u0026#39;m trying to think like I really got into trying and experimenting with some stuff. Um, when I was at church in Cincinnati, I was there for a couple of years. Um, and then when I moved to Parkview, which is the church I was at before here, uh, in, in the South Chicago suburbs, I had nothing to do with social media. But then I offered to have something to do with it. Like I took on a portion of it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:46):\u003cbr\u003e\nAnd, uh, there is when I really started to hone in on more of what I\u0026#39;m focusing on now, TikTok and reels and stuff like that. And then that\u0026#39;s when I met Matt, if you\u0026#39;ve been around since the beginning, you know, Matt was my co-host, the first, you know, 10 or so episodes. And so, uh, he worked at Parkview with me. Anyway, all that to be said, one of the things I discovered, cuz I had used both at my church in Cincinnati, and at the start of my time at Parkview, I used Hootsuite as a scheduler. And I think Hootsuite is fine as a scheduler, uh, for anything like Instagram feed posts or Facebook posts. Those are fine. The issue was, and I, and it may have changed, and so I may be eating my words a little bit on this. It may have changed since I most recently used it, but it could, when I started really, really taking over social media at my last church, I went to Matt, um, and I said, Hey, is there any way for me to schedule stories and, and reels or tos? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:44):\u003cbr\u003e\nAnd he said, not really. And then I think within about a month of that conversation, a both of us started our exit strategies out of there, A and b, TikTok, A and Instagram all came out with, uh, schedulers. Okay? And so, uh, about a week or month ago, actually, about a month ago, I had a conversation with another youth pastor friend of mine from Indiana, and he\u0026#39;s like, do you know that you can schedule your TikTok? And I was like, what? And so I did dive into it and yes, in fact you can, if you are a business account, you can, uh, schedule TikTok through the TikTok website. And so I was like, okay, interesting. So I started to play around with all these different things and I was like, this might be a game changer. Now let me explain to you what happened and what my journey was to end up where I ended up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:37):\u003cbr\u003e\nSo, uh, you can natively schedule through all four of the core platforms. We\u0026#39;re talking about Facebook, uh, which Facebook and Instagram are linked together through the Meta Business Suite, TikTok, and then YouTube. Of course you can schedule on YouTube. Um, but, but none of them, in my personal opinion, are, are optimal. And I\u0026#39;ll give you some reasons why. Uh, when I was trying to schedule through the Facebook Business Suite, I personally, our account for whatever reason, wouldn\u0026#39;t allow me to schedule Instagram reels. I could schedule Facebook reels, but I couldn\u0026#39;t schedule Instagram reels. And so then that sent me on a search and I could do the other ones. I could do TikTok and I could do YouTube. However, I will say YouTube, it\u0026#39;s just like you\u0026#39;re uploading a regular video. And when I, when I upload on YouTube shorts on my app, it\u0026#39;s a completely different interface. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:33):\u003cbr\u003e\nAnd so, honestly, half the time I wasn\u0026#39;t sure if I was doing it right because I\u0026#39;m like, is this where I put the caption? Is this where I put the title? And YouTube shorts are still a little weird and they\u0026#39;re, I think they\u0026#39;re still trying to figure out what they\u0026#39;re doing over there. Um, they have put a lot more time and effort and energy into it. And so it\u0026#39;s getting better for sure. Um, but YouTube has actually been my number one, uh, culprit, uh, downfall in all this. Anyway, I\u0026#39;ll get to all that in a second. Uh, so I went, I searched through all these things, discovered and landed on a platform called Metro. Cool. I\u0026#39;ll drop the link in the show notes. It might be helpful, it might be useful for you. Check it out. I can\u0026#39;t make a blanket statement and say like, you should do this, you should do that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:13):\u003cbr\u003e\nI\u0026#39;m just gonna give you my experience and then what I would recommend if you were consulting or asking me. Um, but you might not be. And so you might be like, oh yeah, that totally works for me. Uh, but I landed on this thing called Metric Cool. I could link all four of those services, Facebook, Instagram, TikTok and YouTube shorts. I could link all four of those and I could post auto post to all of those. I could schedule it ahead of time and then it would post on its own when I, I said to post it. Okay? And so I was like, this is going to change my life. And so let me tell you the results, the stats and how it all went down, uh, on metric. I used it for two and a half weeks. I posted a total of 18 videos on that time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:00):\u003cbr\u003e\nAnd, uh, the reason I didn\u0026#39;t use, you know, post every single piece of content that I was planning to post is cause I had some TikTok sitting in my TikTok drafts. I had some that had, I had, uh, like recaps that I hadn\u0026#39;t even filmed yet that I couldn\u0026#39;t like preschedule. And I was like, I\u0026#39;ll just take care of these live. Also, metrical is free for up to, um, what was it I I calculated that was free for up to like 30, uh, days. Um, not like a trial, but like 30 days worth of posts. Um, but however, it\u0026#39;s like if I posted Instagram reels and Facebook and TikTok a and YouTube, that counts as four. So it was like, it was more than 30, it was like 120 I think. Um, but if I post on four of those four 30 days, then I\u0026#39;m going to use them all up, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:49):\u003cbr\u003e\nAnd so that was another reason I didn\u0026#39;t schedule everything. Cause I was like, I can leave some gaps in here, uh, to save back some of their, their free, you know, posting stuff, whatever. Anyway, I digress. So I used it. Um, and the reason I used it right was because I couldn\u0026#39;t figure out a way to do Instagram and, uh, real scheduling and all these things. The other thing is I liked it cuz it\u0026#39;s all in one, right? If I was gonna do all the native schedulers, I\u0026#39;d have to have like three tabs open and do TikTok and then go over to YouTube and then go over to the meta business suite. Possible doable and definitely worth my time if that takes away from me having to schedule live, you know, live posting. And so, um, finding this was, I was really exciting moment for me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:35):\u003cbr\u003e\nAnd so I, like I said, I went all in. I was like, let me try this thing and see what happens. So I\u0026#39;m gonna give you the results here. Let\u0026#39;s dive in and look at the actual nitty gritty stats. And this is where, if you\u0026#39;re listening, you may wanna switch over to YouTube, um, and see some of these things cuz I\u0026#39;m just gonna, um, screenshot my spreadsheet and put it on the screen. So here we go. Okay. Like I said, I, uh, uploaded and used metrical for 18 different posts over the course of about two and a half to three weeks. Um, I posted on all four platforms, morning, evening, and night. And here were some of the results that I came up with. So, uh, let\u0026#39;s just go, uh, one by one through each platform. So on TikTok, like I said, I posted 18, here were our watch results. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:22):\u003cbr\u003e\n1 63, 1 44, 141, 1 77, 1 52 91, 2 21, 1 49, 1 50, 1 28, 1 35, 1 40, 1 40, 1 48, 1 40, 1 53. Those are low for us. Um, we typically, um, and we don\u0026#39;t go super viral on TikTok. I\u0026#39;ll just be honest. I honestly, I think we started at a time where TikTok is kind of choking down the watches. And um, you know, like I mentioned Matt, he even said something to me interesting. He\u0026#39;s like, I think TikTok might know you\u0026#39;re church and if they know you\u0026#39;re a church, he\u0026#39;s like, I don\u0026#39;t know that they\u0026#39;re gonna give you a ton of organic reach, which was an interesting thing. Um, so he was saying that even back when I was at Parkview that it might not be, you know, that might be some of the case. So anyway, um, we, you know, we typically live in the two 300 s and then we\u0026#39;ll pop, you know, for some over a thousand or whatever here and there. Uh, so the average TikTok wa uh, watch analytics of my metrical posts were an average of 122. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:24):\u003cbr\u003e\nThe highest I got was 2 21 and I had two tied for the lowest at 41. So not great. Okay? Um, Instagram reels, this is what we did on Instagram reels 2 51 8 5 19 3 18, 1 38, 1 46, uh, 2 53, 2 1 45. There was one that didn\u0026#39;t post cuz there was an error that happened actually a couple different times. I had to go in and manually redo it. That\u0026#39;s another story for another day. 2 2 3 2 0 2 180 6, 1 34, 3 94 for an average, uh, view of 1 68. And so our highest was that one of five 19, which was the third one that we posted. And then we had three that were tied with only two views. So again, not great, we did have some perform better. And I will say this, um, between TikTok and Instagram reels, we go, we have much higher views on Instagram reels than we do on TikTok, but I think we have less engagement on Instagram than we do on TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:27):\u003cbr\u003e\nAnd so it\u0026#39;s, it\u0026#39;s, you know, watch isn\u0026#39;t isn\u0026#39;t equal to engagement and engagement is a loose term, I get it. But that\u0026#39;s comments, that\u0026#39;s shares, that\u0026#39;s likes those types of things. Uh, Facebook reels. Interestingly, and this was really helpful for me, and I\u0026#39;ll share some of this in a minute with some of my takeaways, but Facebook was actually quite a beneficial, uh, it was quite beneficial for me to go back and look on Facebook. Honestly, I had it and just let it do its thing. Um, and I never really go back to Facebook to engage much, but we had some decent traction on Facebook, surprisingly, and as a youth pastor, not necessarily my goal, right? Uh, we\u0026#39;re probably catering to and reaching parents over there. Um, which might be a good thing, might be a bad thing. I don\u0026#39;t know. Like, I don\u0026#39;t have like a stance on whether or not, you know, I\u0026#39;m happy with that or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:15):\u003cbr\u003e\nBut we did quite well on Facebook. So here\u0026#39;s what we had on Facebook. 1 92, 62 18, 3 38, 98 4 19, 2 24, 2 57, 2 62, 1 98 42, 2 0 6, 1 93, 3 78 39, 180 9, 2 0 3. Average view of two 18 with our highest being four 19, our lowest being 39. And then finally on shorts, this is where it got bad. 4 0 7 7 4 15, 2 3 17, 6, 6, 8, 6, 3, 2, 2, 1 for an average view of 5.4 highest 17 lowest zero. So let\u0026#39;s extrapolate and look at some of the takeaways from all of this. What does this mean? All right, so what does all of this mean? Should you schedule? Should you not, should you use metric? Cool. Here\u0026#39;s, here are my personal takeaways. So you need to know this. I\u0026#39;m not using it anymore. Like what it did to us on YouTube was, was horrific. Um, and I\u0026#39;m not blaming metrical necessarily, right? But I I, after a couple of days I started screenshotting some of these things to my, um, free under the table consultant, Matt, Matt Johnson, former co-host of the podcast. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:36):\u003cbr\u003e\nMay he rest in peace. Uh, but anyway, I was like, bro, what\u0026#39;s going on here? And he\u0026#39;s like, yeah. He\u0026#39;s like, I was worried about that for you. Cuz they, those platforms, they, they don\u0026#39;t typically like you using third party services. So these third party services, they may be able to tap into the api, uh, and, and like allow you this, this may be a thing that they\u0026#39;re able to actually allow happen. But basically what he was saying is he\u0026#39;s like, I don\u0026#39;t know that that is your optimal strategy moving forward. Kind of a bummer because it\u0026#39;s easy for you or me as a social media manager, but it\u0026#39;s more difficult. Um, you know, and your views might go down. And so you have to weigh out like what\u0026#39;s more valuable. And honestly, there is a moment where it being easier for you, especially if you\u0026#39;re going to post at the volume that I have recommended you do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:26):\u003cbr\u003e\nUh, that\u0026#39;s a lot. And so sometimes you\u0026#39;re like, I don\u0026#39;t wanna have to always be thinking and remembering to like get on there and live post everything. I don\u0026#39;t wanna have to input every single thing into to Google Calendar. You know, like I used to put every single thing into Google Calendar to remind myself to post, honestly. Now I just kind of know like, oh, I gotta post three. And so I, I go to just like a picture I took of like a calendar that I wrote it all out on and I just go off of that. I don\u0026#39;t even have anything alerting me cuz it\u0026#39;s so woven into my rhythm and habit of just posting. So anyway, here are some of my observations. First observation is this. Not one single video across all four of the platforms was like highest. Like, it\u0026#39;s not like this video performed well and it performed well across all four. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:15):\u003cbr\u003e\nLike when I say the highest performing one, like the highest performing one overall, um, I think was the, the Instagram reels one. And that was one about Fruity Pebbles, right? Meanwhile on TikTok it was, it only got a hundred views on Facebook reel, it got 218 and on YouTube shorts I had four. Then my lowest overall video was the one that got zero plays on on YouTube shorts, but it got 260 on Facebook, eight on Instagram reels and 144 on TikTok. So it, it\u0026#39;s a lottery ticket we\u0026#39;ve talked about, right? Like you punch it in all four places because it might perform well over here and not well over there. And so similarly, the highest on Instagram, I could read you those same like stats across the line. And, and the same thing, like it\u0026#39;s not the best performing video overall, it\u0026#39;s just simply the best performing video on that platform. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:10):\u003cbr\u003e\nThe other observation I had was that, uh, of my overall, um, analytics, Facebook had the best watches and YouTube had the worst watches, okay? In the midst of this, like I said, right, I used it for 18 posts. In the midst of this, I did have a video that had 300 or 3000, um, 556 views on TikTok. And that was posted in the middle of this run of me using Metrical for two and a half weeks. It wasn\u0026#39;t one of the metrical videos, it was one that I posted live. Cuz it was one of those that is like, um, it splits the room in two and you got a bunch of people and you decide like, do you know this song? Do you not know this song? If you know it, go to this side of the room and sing it. If you don\u0026#39;t walk over here in shame and then it\u0026#39;ll change to another song. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:54):\u003cbr\u003e\nAnd if you know that one, you can move over to the room, but if you did know this one before, you have to move back over here. It was one of those and it went well for us, and we\u0026#39;re gonna do more of those and, and shoot more of those and post more of those because it worked for us. And who knows, it may be a thing that we can lean into more. Uh, or it was just a one-off. You never know how those, how those work, right? So we\u0026#39;re just gonna try some stuff. Um, my Facebook views remained consistent. It, I saw no appreciable difference between before Metric Cool after metric, cool during metric, cool. Whether I posted it via Metric cool, or whether I posted it manually. My Facebook views pretty much remained the same. Um, this was the most disheartening one before I started using Metrical. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:37):\u003cbr\u003e\nLike right before I had videos within a week or 10 days of posting on YouTube shorts that got 2,400 views, 1,400 views and 634 views. There were some other smaller ones in there, right? But I had some pretty hefty and big views on YouTube shorts since posting on metrical, like pulling the plug and being like, I\u0026#39;m not using this anymore. The highest I\u0026#39;ve gotten on YouTube shorts is 49. I\u0026#39;ve had the majority of my views in single digits and I\u0026#39;ve had several with just no views at all. And so that\u0026#39;s disheartening. And I have to, I have to start back over basically on YouTube shorts and I may have dinged myself permanently, um, or at least for a really long time by using Metric. All right, so three takeaways. What does this mean? So three takeaways. As of right now, I\u0026#39;m back to posting everything manually. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:37):\u003cbr\u003e\nI\u0026#39;m not using the service scheduling service anymore. Perhaps, uh, that\u0026#39;s takeaway number one. Takeaway number two, perhaps the native schedulers would, would be more advantageous. You know, I\u0026#39;m assuming if TikTok has a scheduler built into their website that they\u0026#39;re gonna, um, promote and prioritize that more than they would like just a third party service like Metrical. Um, but like I said, right now I need to focus on growing our YouTube engagement back. And so therefore it\u0026#39;s for me, I\u0026#39;m an all or nothing kind of person, so I could, yes, I know you\u0026#39;re think you\u0026#39;re listening, watching, like why don\u0026#39;t you just schedule on on Instagram, Facebook and TikTok, again, remember Instagram, I couldn\u0026#39;t figure out a way to schedule. So for that one it would be like, I can schedule for Facebook and TikTok, but then I need a live post for Instagram and YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:29):\u003cbr\u003e\nIt just, it, I I I would rather do it all at the same time, um, to just know, like I post all four, boom, boom, boom, boom, and I\u0026#39;m done. And when I say all four, I only need to post in three places. I need to do TikTok, I need to do Instagram and make sure Facebook is toggled on, and then that\u0026#39;s taken care of. And then I need to go do YouTube. So when I say four, it\u0026#39;s three. It\u0026#39;s still a lot, but it\u0026#39;s not, you know, as many as that sounds. Uh, the other thing, the other, the third takeaway for me is it\u0026#39;s definitely tedious work, but a non bot scheduling still has proven to be the best for engagement for me, for us, and for our ministry. So, big picture, um, I have been for years, um, and on this podcast, if you go back and listen, I have been promoting two to three posts per day, five to seven days a week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:21):\u003cbr\u003e\nAnd that\u0026#39;s a hefty content load. Uh, one, a couple things like, you know, just let you know, I, so for example, I have like a lot of games over on D y m. Um, I\u0026#39;ll link some of those in the show notes if that\u0026#39;s something you\u0026#39;re interested in going, checking out. But like some of my favorites are like a gif flashback game. You watch a gif for five to seven seconds and then you\u0026#39;re asked a question about it to immediately recall it. Another one, my all-time favorite is called emoji phraseology and it\u0026#39;s like emoji phrases. And so I have these emojis come in animated. And so one of the things we\u0026#39;ve been doing is I\u0026#39;ve just been taking those games and we\u0026#39;ve been playing them. Um, they\u0026#39;re 10 questions each, but I use them as one singular piece of content. And so I, I film someone playing the game or someone trying to guess the emoji phrase, but then that also like all the animations or all the like icons or whatever, all on the screen, all at that same time, so the viewer can also watch it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:18):\u003cbr\u003e\nAnd so those have really proven helpful. Those and other like I\u0026#39;ve, I\u0026#39;ve gone on D Y M and gotten other games and just had like, film students playing those games. Like those each usually come with 10 questions and I can edit those down to be like one TikTok with 10 questions each. But I\u0026#39;ve decided to extrapolate those out. We\u0026#39;ve done that with other things. Like we\u0026#39;ve used like an ABC cheese game where you bite cheese, you know, and then make a letter and the other person has to guess. And instead of, I originally shot that with the intent of it being like a one, a one hitter, but it took so long and I was like, there\u0026#39;s a lot of like funny laugh moments and like silly things happening in between that. Like I didn\u0026#39;t want to cut those all out and I could use, I could go from one to 10 and that can really help flesh out my calendar. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:05):\u003cbr\u003e\nSo I\u0026#39;ve done that. Um, and that\u0026#39;s proven pretty helpful for me in helping fill out that calendar. But all that being said, I\u0026#39;m personally debating on scaling back a little bit after. Um, currently I\u0026#39;m in the month of April. This may drop in May, but I\u0026#39;m currently in the month of April planning out my TOS and Instagram reels and stuff like that. And I\u0026#39;m doing three a day and I\u0026#39;m personally thinking maybe I can scale this back a little bit. Um, and scaling it back will help me on the edit side not have to be so frantic and quick with everything. Um, and then I might be able to focus more on quality content instead of necessarily quantity. Um, I\u0026#39;ve been doing two to three for about six to eight months now at this point. And so our platforms are sort of leveled out, stabled out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:49):\u003cbr\u003e\nWe\u0026#39;ve grown, we\u0026#39;ve reached the people we need to reach. Now that we\u0026#39;re there, maybe we can focus more on bringing like some quality content. And again, I\u0026#39;m the editor and in a lot of cases I\u0026#39;m on this side of the camera too. Like I am the person doing the talking as well. And so, um, you know, I I focus a lot of timer energy on one side or the other. And so that might mean if I\u0026#39;m focusing more energy on the editing side, I\u0026#39;m not focusing as much effort on the content delivery side. And that also needs to be really good too. The editing needs to be good, the content needs to be good. And so you can\u0026#39;t have all, you know, you can\u0026#39;t have all those things if uh, all those things need to be good. You can\u0026#39;t have so many and a great edit and great content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:29):\u003cbr\u003e\nSometimes you just gotta throw out not so great stuff. So I\u0026#39;m wondering about scaling it back a little bit and I\u0026#39;ll let you know right on here. Like, you guys will be the first to know. I will be honest with you all the way through. I\u0026#39;ll take you with me on the journey. Like I want, if you guys have questions, like I want this to be a place where like I just workshop what I\u0026#39;m doing and you\u0026#39;re hearing what I\u0026#39;m doing. Um, however, lemme say this, going back into the analytics, um, on all my platforms was actually encouraging and helpful to me because I thought that this third party service metric flopped and tanked me and on YouTube it for sure did. But I, like, I hadn\u0026#39;t looked at a single one of those Facebook stats until last night when I was preparing for this episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:12):\u003cbr\u003e\nAnd so it was helpful for me. And let me just say this as a guiding principle, not for social media only though it definitely count, but also for other areas. Go back and look at the stats. I mean that\u0026#39;s honestly, that\u0026#39;s one of the things about journaling, right? Is like if you journal, you can go back and you can see this is what I prayed about a year ago and here\u0026#39;s where I am now. And it\u0026#39;s a completely different moment than you were even a year ago, you know, but where you are right now feels overwhelming and crazy and whatever the case might be. And so go back and look and remind yourself. That\u0026#39;s why the Israelites often built monuments. They could go back, they could look and they could be reminded of where they were and then they could see how God had been faithful to them, to his people and how they could continue to take steps forward closer to him. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:02):\u003cbr\u003e\nSo that\u0026#39;s just what I wanna say is help, what was helpful for me, I need to do that more. I\u0026#39;m always looking ahead, rarely looking back. So I just wanna encourage you, if that\u0026#39;s something that\u0026#39;s helpful, try and find a way to bake that into your regular rhythm as a social media manager, as a youth pastor, as a pastor, whatever your role is as you navigate this. But I just wanna remind you that what you\u0026#39;re doing matters. You are trying to reach the people of God, um, and the people who are maybe even far from God through the means and methods that God and, and the world has allowed us. We can use these things to help spread the good news of the gospel. So blessings on you, blessings on your ministry as you continue on this. And as always, don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"In this episode Nick will breakdown what led to him FINALLY changing his accounts to business accounts, using a posting service, the results from that, and his ultimate take away.","date_published":"2023-05-04T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b4dddba6-1795-4caf-bb86-2c7b27aef3c6.mp3","mime_type":"audio/mpeg","size_in_bytes":37521998,"duration_in_seconds":1562}]},{"id":"6182afe5-663f-4325-942b-f0cfac289ebf","title":"Episode 042: Can Discipleship Happen Exclusively Online?","url":"https://www.hybridministry.xyz/042","content_text":"In this episode Nick dives deep into areas in his life where he has learned a skill or discipline completely through an online format. And because of that discovery, he then asks if Discipleship can happen completely online? Is it possible for a human being to learn, know, discover and follow Jesus? Or does a one-on-one mentoring type relationship need to be there in existence? And if people can learn to follow Jesus online, what areas should the church lean into in 2023 to help make that more of a priority?\n\nSubscribe on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nFollow Nick on TikTok: https://www.tiktok.com/@clasonnick\nFull Episode ShowNotes \u0026amp; Transcripts: https://www.hybridministry.xyz/042\nFREE e-book: https://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nIn this episode, Nick talked about multiple brands, podcasts and areas in which he's learned things online, for a complete list see below:\nYOUTUBE TRENDS EPISODE:\nhttps://www.hybridministry.xyz/032\n\nhttps://www.youtube.com/trends/report/\nhttps://prochurchtools.com/\nhttps://podcasts.apple.com/us/podcast/fantasy-focus-football/id260537420\nhttps://podcast.downloadyouthministry.com/\nhttps://podcasts.apple.com/us/podcast/down-to-dunk-okc-thunder-podcast/id599740073\nhttps://www.strandedpanda.com/mcucast\nhttps://theologyintheraw.com/\nhttps://www.sonlife.com/\nhttps://www.ramseysolutions.com/\n\nBIBLE VERSES MENTIONED:\nHebrews 10:24-25 ESV\nAnd let us consider how to stir up one another to love and good works, not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more as you see the Day drawing near.\n\nColossians 3:16 ESV\nLet the word of Christ dwell in you richly, teaching and admonishing one another in all wisdom, singing psalms and hymns and spiritual songs, with thankfulness in your hearts to God.\n\n1 Corinthians 14:26 ESV\nWhat then, brothers? When you come together, each one has a hymn, a lesson, a revelation, a tongue, or an interpretation. Let all things be done for building up.\n\nMatthew 12:30 ESV\nWhoever is not with me is against me, and whoever does not gather with me scatters.\n\n1 Thessalonians 5:11 ESV\nTherefore encourage one another and build one another up, just as you are doing.\n\nTIMECODES\n00:00-02:53 Intro\n02:53-11:20 Areas in my life I've exclusively learned something online\n11:20-15:10 What is a SuperFan?\n15:10-20:40 Should we create SuperFans in Faith?\n20:40-28:13 What does the Bible say about relationships?\n28:13-31:45 3 raw and unfiltered ideas for Churches to lean into Hybrid in 2023\n31:45-32:59 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWell, hello there everybody. Welcome back to another episode and edition of the Hybrid Ministry Show. I, as always am your host, Nick Clason. Excited to be along with you on the journey. A few are on YouTube. Hello to everyone there on YouTube. If you just got this blared in your ear holes, hello to everyone there. And hey, if you're on YouTube, you didn't know we were a podcast. We are. If you are on, uh, listening in your ear holes, you didn't know we're on YouTube, we are. So check both of the show notes or check the only show notes for both of those links. http://www.Hybridministry.xyz is all the needs and all the stops and all the places and all the things that you need for this podcast. If you're on YouTube, hit the link show notes and I'll take you there, including transcripts, which we offer for free every single episode. \n\nNick Clason (00:54):\nIn this episode, we are going to be discussing and talking about areas in life in which I have learned, discovered a skill, become proficient 100% completely through online mediums. It may be a little bit controversial, but I just want to explore some other avenues and facets and areas of life beyond just a church in which I have lived into this hybrid experience in this hybrid moment. So make sure that you stick around for that and all the way for to the end, because at the end that's where I'm going to talk about three different church ideas and musings and thoughts that I have in ways that we can lean into this and engage in this just a little bit more, um, realistically and also maybe a little bit more robustly as a church start thinking hybrid a little bit more frequently. But before we do, like I said, uh, subscribe on YouTube, hit that uh, bell button so that you know when we post a video, be sure that you subscribe in your podcast catcher so that every single Thursday one of these episodes will just automatically download for you for free. \n\nNick Clason (02:03):\nAnd finally, one thing that you can do for us that's free, but is an incredible, incredible way to give back is to just simply give us a quick rating or review. Open your purple podcast app on your iPhone and let us know, hey, love this show that will help us get the word out more and more about this idea of hybrid ministry. Not because we're trying to go big and go viral, but because we want to help share and spread the hope and message of Jesus through the means and channels in which God has given to us. So that would be an incredible way for you to just help us give back. And without any further chatting, without any further discussion, let's dive in to some different areas in which I and people I know have been discipled completely online. All right, so let's talk about this idea of learning something 100 and completely online. \n\nNick Clason (03:02):\nSo real quick, the definition of a disciple, just a real quick Google search elicits me this response. A follower, someone who is adherent, a disciple, a partisan mean one means one who gives full loyalty and support to another follower may apply to people who attach to a certain person mission or method. So obviously that's gonna have some religious undertones and some religious connotations. But I was listening to a podcast the other day, shout out to my one of my favorite people, Brady Sheer, Alexander Mills, those guys over at Pro Churchill's podcast. Amazing. We'll drop the link in the show notes. By the way, there are gonna be a lot of links to just things that I like in my life in this episode because I'm what I'm talking about, I'm talking about my life, I'm talking about areas and things that I'm into that I've learned from. \n\nNick Clason (03:48):\nAnd so hit the link in the show notes. If anything I say sounds interesting to you, I'll try to include it there in the show notes. But I was talk, I was listening, I wasn't talking to them. I was listening to them talk to each other about areas in life in which they have been completely discipled in a certain area, skill, facet or discipline. And it got me to thinking just that was how the title and the whole scope of this episode started. I was like, Hmm, what are areas that I've learned something completely 100% online. So I'm gonna show you two from me. And I also asked my wife last night, and I'm gonna share two from her. So for me, one area that I have exclusively learned online is the art and the area of fantasy football. Now, hear me out. Okay, if you're not into fantasy football, fantasy football is a very intricate sport. \n\nNick Clason (04:37):\nIt is literally drafting real life players. Typically for me, I'm, I'm big into, um, football, not like any other sport, baseball or basketball. So real life football players. But knowing how that plays out in the fantasy realm. So you have to learn things like, like drafting strategies. You have to learn things like ADPs or average draft position. You have to know who is going to be a high scorer or one that's well sought after. You need to know people who are maybe a little more under the radar, a little more, uh, names and nuances, uh, sleepers if you will. I know like I have learned a lot from fantasy football, for example, I'll talk to my dad now, um, who was the biggest football fan I knew growing up. But now I'll talk to him and I'll mention someone like Nick Westbrook at Kenai from the Tennessee Titans. \n\nNick Clason (05:27):\nAnd he's like, who? Right now I know that name. Strictly and exclusively through fantasy football means and channels. He is just a casual football fan now at this point. And he, I mean, he plays fantasy football cuz I make him in one league that we're in together. But he doesn't know some of the deeper, more nuanced discussions and people. And I thought about it and the reason I got into fantasy football is, number one, I got asked to be a part of a fantasy football league with some friends who were, uh, know, like real life friends in person at the church or at college or something like that. But then in the years to come, I was a really terrible at fantasy football because I was like my dad. I grew up watching football with my dad. And so I drafted like my dad does, like, oh, that guy's good. \n\nNick Clason (06:14):\nBut then I started listening to podcasts. That was one of my major like avenues of learning. I found podcast, ESPN Fantasy Focused Football podcast, which had Matthew Berry on it for years, all the way up until last year. However, interestingly enough, he rotated off and I think went to NBC Sports and I still choose to follow the ESPN version, but I started listening to them and I got a lot better, a lot more skilled, and I've won some leagues now as a result of it. And I want to be clear, I'm not like bragging or saying I'm some amazing fantasy football player because I'm not, because it's all luck based, but I truly, ultimately really do enjoy it. And, uh, I feel a relationship with the people in the podcast on the other end that I listened to in my ear holes. I listened to 'em on runs. \n\nNick Clason (07:00):\nI remember, uh, last year after the very first weekend of football, uh, the first thing I wanted to do was listen to their analysis of the first week. I wanted them to help me make sense of what just happened. And so that was something that I was like longing for, striving for. So that's one example. Another example for me is honestly the area of youth ministry. I remember how it started. I was in my office. I decided to clean it out and it was going to be a massive major overhaul change. And I was like, you know what? If I'm gonna do this, I should probably like do it while also listening to something. And that was actually how I started listening to podcasts. I discovered and stumbled upon the Download Youth Ministry podcast with heroes of mine in youth ministry, Doug Fields, Joshua Griffin. They've written books and they are the co-founders of Download Youth Ministry and many other kind of subsidiary ministries and stuff after that. \n\nNick Clason (07:53):\nBut honestly, I had never even really met the guys. And up to this point, I've only met them a handful of times at this point through just different conferences and events that I've gone to. But what happened was I started listening to there at that time they called it the D YM web show, short for download. Youth ministry helped me get better, uh, at youth ministry. But at the, I think the real thing that it helped do and and they even talk about it on the shows, it helped me as a solo youth pastor in a church of under 400 people. I, I, you know, I didn't have a team. I didn't work for a team. Like I had a pastor, like a senior pastor that was my boss and that was it. I didn't have like a youth team, anything like that. And so they were sort of like my youth team place to, to listen to ideas, to chop it up, to hear things. \n\nNick Clason (08:40):\nThey helped me think through some different nuances. They would talk about events that they would do, and then I would figure out how I could bring those and adapt them. And I truly attribute a lot of my just skill and development as a youth pastor professionally to them, to their podcast. Now, in both of my cases, fantasy Football and the Download Youth Ministry podcast, those happened through, uh, podcasts obviously, right? And uh, that's just, that is a means. That is a avenue. Okay? Um, similarly, I asked this question last night as I was preparing for this show to my wife. I was like, what are some areas in life that you have learned or become proficient at completely online? She gave two answers. Her answers were a couple years ago. She used to be a seller on Etsy. She would make decorative wooden signs and she would sell them. \n\nNick Clason (09:31):\nAnd she did quite well at it. Actually. She quit her nursing job in an effort to be able to do that. But I remember she learned and discovered the idea and, um, practice best practices of things like search engine optimization on Etsy, how to create good and um, proper listings that are gonna help you get indexed well in search as well as thumbnails and how to do that and all those types of things. And she learned almost all of that through a Facebook group that she discovered that had, uh, just like an Etsy seller Facebook group of people kind of go back and forth, give tips, tricks of the trade. And then another area, um, in the last probably two years or so, she's gotten really into just nutrition, the power of food and how important food is. Food is fuel to your body. Um, and not like dieting per se to just like lose weight, but really like to pursue health, um, in how to do like swaps from the standard American diet, what to avoid, what things to know and look for. \n\nNick Clason (10:31):\nAnd for her, she said the area, um, that she really found, uh, interesting, um, in to, to learn all of that was mostly through Instagram and following Instagram accounts. And so in those, for examples, so fantasy football, youth ministry, Etsy sellers, and then like the area of nutrition to me, to my wife, almost 100% of our knowledge, 100% of our, uh, development in those areas happened through online mediums and online channels. Now, don't turn it off, don't freak out. Let's expound upon this just a little bit more and let's bring in some of the church implications and some of the theological conclusions that we, uh, should wrestle with and come to. Now, I will also say, before we dive into some of the theological stuff, I will also say that this sort of idea, especially if you remember me talking about, um, in the last little segment about me wanting to hear the analysis from week one, that is a current YouTube trend. \n\nNick Clason (11:38):\nI'll drop the link to the episode where I expanded upon the YouTube trends report from 2022 in the show notes. But that is a thing that people are, uh, eager for. So uhno, another area, probably the biggest that I am nerding out on in being a super fan is I am a Oklahoma City Thunder basketball fan. And I wanna listen to what the guys on down to Dunk have to say about just about every game, everything that happens, trades off season moves, like it'll happen and that'll be one thing. But then what I most look forward to is, again, the analysis that these guys have as experts in the field as people who talk about it a lot. Similarly, I'll also do that like over the weekend on Saturday, my wife and I went and saw Antman in the WASP quantum mania, and I immediately went and downloaded the Marvel Cinematic Universe podcast, Antman in the WASP Quantum Mania recap episode because I wanna hear all they have to say, I watched the movie, I like the movie, but they're gonna think deeper about it. \n\nNick Clason (12:41):\nThey're gonna have theories about it. And so that is like this idea of a super fan as someone who attaches to pop culture, but with people who have more analysis to it and in all of these things, right? Like there's something there that can be done in the church space. Now, I wanna get to that in a minute, but before we do, I want to chat through and just think through like in all these things. I learned a lot through podcasts. I learned a lot through y or podcasts and or long form YouTube accounts. My wife learned a lot through like Facebook groups or following Instagram accounts. Um, and neither one of us really honestly said anything about TikTok or short form video content. However, uh, both of the things that the question, right? Was what are areas in which you feel that you've become an expert in through something completely online. \n\nNick Clason (13:33):\nAnd I don't, I think my reason for why that would be the case is that, um, most of the areas you become an expert in, it takes time and TikTok and Instagram reels, they just haven't been here for that long of time. But one thing that is interesting to note is that I think that what is, uh, what you discover online in Instagram reel, Instagram reels or TikTok short form video, sort of like formats is you discover new people and new pieces of content, it's harder in those mediums to create super fans. So I think those are there for discoverability. And then I think your goal is to get them to follow for more, to save for later or to get them to watch something longer or listen to something longer that you already produce. So you wanna like just get discovered, find something niche, and then have them, uh, come follow you somewhere else on. \n\nNick Clason (14:30):\nUm, honestly, and unfortunately, so those platforms are massive and huge right now. However, I think that they are, they help create a, a pathway and a funnel step for those people to, to dive deeper. There are TikTok ERs, Instagram real people that I love to follow, um, when I see them pop up on my for you page, but not my, that's not how I engage with them. That's not how I engage with people. I get on there and I just start going on my for you page. And whatever the algorithm feeds me is what it feeds me. I'm not on there specifically looking or searching for a person or specific, uh, niche piece of content at that moment. I was thinking about this last night, but I don't have a personal relationship with any of the people that I have mentioned or that I have learned from in these areas. \n\nNick Clason (15:21):\nI would love to, but it's honestly almost never realistic for a lot of different reasons. Maybe one, like the distance of where they live in physical proximity to where I live, or just simply the size and scope of their platform that, um, they, this is how they get their messaging out to the masses and the multitudes because they are so big and they are, they do have such a large scope. And so, uh, when I do find another fan, a person who also listens to this podcast, a person who also is following some certain Instagram account, in my wife's case, we have an immediate connection around our fandom or following of this particular thing. And so I wanted to think through why does scripture discipleship disciple making the Bible? Why doesn't it feel that that same way, like if I find someone who's another down to dunk fan, we're immediately vibing on that. \n\nNick Clason (16:23):\nBut when I find someone who's another Christian, do I immediately vibe with them? And I've never really thought about it, right? Because one is like pop culture and one is like faith. And those are two categorically different things. I get it. However, there are some similarities to it, like in this, like we are following like the same people over here in faith, we're following the same people, right? We're following Jesus of Nazareth, the guy who was discipled, uh, discipled people and then murdered for who he claimed to be, but then rose again three days later. And so I wonder like, is is faith, is Christianity not niche enough? Like is it too mainstream? Is it too much in the public eye? Uh, or is there too much diversity of opinion? Or is is it like you find someone but you don't like, I mean, I'll, I'll give you an example. \n\nNick Clason (17:20):\nI'm kind of just workshopping this in my brain, but like I will find people who say they're Christians and I'm just immediately kinda like, I, I take a step back as opposed to a step in. And maybe it's because there's some spiritual element going on. Satan doesn't want me to connect or whatever. Or maybe I, I like personally I'm leery because I just don't know where they're coming from. And so instead of like assuming things or whatever, I just kind of like nod and smile and keep going. Maybe that's just what's baked into our culture, right? You don't talk about finances, you don't talk about religion and you don't talk about politics. And maybe because religion finds itself in that category of taboo and things you don't talk about, maybe that's why I don't talk about it. Maybe it's because I'm already a pastor and I'm deeper in it than most people who are just, uh, churchgoers. \n\nNick Clason (18:12):\nI don't know what the reason is, but as I'm like just thinking these things out and teasing these things out, there should be a connection. I mean, that's literally one of the things that we talk about as followers of crisis, that we have this connection that despite any of our other differences, that unifies us and brings us together because we identify with the work and person of Jesus. And so therefore that should be what drives us, and that should also be an area that can connect us one another. So, um, an example of that actually of areas that I may connect with people around faith are, or maybe other people who listen to other things or connected to other organizations that I too am connected with. I think about like theology in the Raw Podcast done by Preston Sprinkle. And I think about people who listen to that. \n\nNick Clason (19:03):\nIf I found out a Christian listen to that, I would immediately have a different type of connection than just a casual, I'm a Christian, um, or someone who's connected to a ministry organization that I have grown up being connected to called Sun Life. If I knew that, I'd be like, oh, you're a Sun Life person. That makes sense. In fact, that's one of the major reasons in which I took the job I took here in Texas. I found out that a lot of the leadership had been, uh, trained in the Sun Life way of doing things, which sounds like a cult, but really it's just they're trying to model after the, the work of Jesus and what he did in his life, not just his death on the cross, but his life that he modeled and, you know, inviting people to, to come and see he'd follow me, that he'd make them fishes of men and then challenging them to go on and and bear much fruit. \n\nNick Clason (19:49):\nSo there are opportunities for that, but I just think like for some reason there's not that connection. And I want to figure out how we can do that and what that might look like. And it, I don't know that that's necessarily only conforming to the ways of this world. However, I do think there are some things that we can learn from the, the ways of the world, the pop culture, the super fan ideas that can help us in creating some of those moments, um, in, in faith, in cul in, in faith, and in our, um, followership of Jesus. So let's, let's dive a little bit deeper. Um, and let's, let's talk a little bit more about the actual discipline of learning some of these skills, um, and how that can be translated from not just like niche pop culture things, but how can we actually do that as faith communities. \n\nNick Clason (20:40):\nSo one of my learnings, and this might terrify you, so don't call me a heretic and turn this off when I say this, but you can learn a skill without a relationship with the other person. Now, I think a lot of times we learn from other people, but I think that you can learn a skill devoid of relationships with other people. I just evidenced four examples for real life examples. And there are more. I mean, I talked about like theology in the raw, sun life, thunder, basketball, marvel cinematic universe. I mean, another one that's just coming to my brain right now is finances through Dave Ramsey. I've met the man one time when I went, went down and did my debt-free scream. But after and beyond that, I've learned all I've learned about him through digital means and digital mediums. I also think, and sometimes churches find themselves falling prey to this, that you can exclusively meet in person with no digital or hybridization options on Sunday mornings and on Wednesday nights. \n\nNick Clason (21:44):\nAnd you can say we don't do any of those other things because that's not how you learn. That's not how you become a disciple. And so you meet on Sundays and you meet on Wednesdays, but you never actually experience any life transformation because you haven't really done anything other than quote unquote meeting together in person you've met in person. But that is all that there is in their relationship. There's nothing more beyond that. There's no actual relationship that happens Monday through Friday. It only happens on Sunday morning in the allocated space. And I think that that is really my biggest argument for hybrid just because you meet in person once a week and you're like, we're all about this. Where else are you leaning into these things? Because if you're not creating more moments for people to connect to those relationships, cuz mind you, I have said you can learn disciplines and things in other areas without a relationship. \n\nNick Clason (22:49):\nHowever, the church does often start with a relationship. So I'm not saying to take that and throw that baby out with the bathwater, but what I am saying is that you can have those relationships and offer more growth, offer more opportunities for people to attach to this faith community here in the other days throughout the week. Let's talk about some of the biblical basis for relationships. I'm gonna read for you several verses here, and then at the end I'm gonna, uh, give you a couple of observations. So probably the, the most famous meeting together verse comes from the book of Hebrews chapter 10 verses 24 and 25. All of these come out of the ESV that says, and let us consider how to stir one another up to love and good works, not neglecting to meet together as as the habit of some, but encouraging one another and all the more as you see the day of the Lord drawing near Colossians chapter three 16 says, let the word of Christ dwell richly in you teaching and admonishing one another in all wisdom, singing Psalms and hymns and spiritual songs with thankfulness in your heart to God. \n\nNick Clason (24:03):\nFirst Corinthians 1426 says, what then, brothers, when you come together, each one has a hymn, a lesson, a revelation, a tongue or an interpretation. Let all things be done for building up. Matthew chapter 12, verse 30 says, whoever is not with me is against me. And whoever does not gather with me scatters First Thessalonians five 11 says, therefore encourage one another and build one another up. Just as you are doing, let's look also to the life of Christ, his life with his disciples. His invitation, like I said, was, uh, to invite them to just come and see, to explore. Then ultimately he gave them a challenge, Hey, come follow me, drop your nets and come follow me. And then he gives him a further command. And this is where the sacrifice and servanthood often comes in of following Jesus is not just to follow me, but he's going to change you, transform you and make them into fishers of men. \n\nNick Clason (24:56):\nAnd then finally in John chapter 15, we see the verse about the vine and the branches and abiding. And he says, you, I want you now to be called friends and I want you to bear much fruit. So I want you to do what I just did. If you walk with Christ and first John, it says, if you walk with, uh, if you want to follow Christ, you must walk as he walked and live as he lived. So what are the ways in which he lived? He invited people to come and see, uh, earth first. He, yeah, yeah, he invited 'em to come and see, then he invited them to follow him. Then he was gonna change them, transform them, make them into fishes of men until finally then he would, uh, send them out to bear much fruit and repeat and replicate that process of multiplication. \n\nNick Clason (25:42):\nSo in all those verses and in the method of Jesus, all of those things are done in person and can be done in person. Yes. And also they can be done in hybrid spaces as well. And I don't just mean like zoom small groups and online church streaming. What I mean is I have a lot of relationships with people across the country in Facebook groups. I have relationships with people that on regular, ongoing basis, I have a once a week phone call with a friend of mine from college where we do accountability and talk through each other's lives. I have a once a month coaching call with people that I do do on Zoom, uh, or that I do do just through a regular old phone call. Like there are other channels and places to enhance relationships that aren't just Sunday morning at 10 30. \n\nNick Clason (26:34):\nYou see what I'm saying? Like that's what I'm trying to say. Like it doesn't have to only fit into that mold and that hurts our brain. And that freaks some of us out, especially some of us who adhere to a more traditional stance on gathering together in church. But what I'm saying is not that we should forsake that, but what I am saying is that you can't, someone who's truly interested in something, some sort of discipline can be challenged to learn more through some other additional methods and means. And if you're really into it, like I was about thunder basketball or my wife was about nutrition, they will eat those things up. However, what we've done is we've reduced commitment down to one single metric in the church. And that's church attendance. And here's the thing, that's not an indication of a disciple, but because we've reduced it down to church attendance, what we do is we've actually dumbed down the commitment to the point where we say, Hey, let's get the most amount of attendance here. \n\nNick Clason (27:32):\nAnd so let's reduce the level of commitment to as low the lowest common denominator as possible. Get the most amount of people here. Oh look, now we have the most amount of butts in seats. Look at our church growth. And the reality is, is that you can offer more, but you're afraid to because the metrics may not make it seem worth it. And you though you can be offering something actually useful and actually beneficial to people to help them grow in their faith, to make spiritual decisions, to foster spiritual life transformation. We don't, we hold back because it doesn't offer the same return that Sunday morning at 10 30 offers. And that's a tough pill to swallow. \n\nNick Clason (28:14):\nSo let's round this thing out. Like I said at the top, here are three in live time unchallenged things that could be done, but I don't have exact frameworks for that. You could maybe begin to start thinking through in churches. The first is podcasts more than just your Sunday sermon from your lead pastor, but podcasts in certain areas, certain disciplines, certain classes, maybe like through the Old Testament, new Testament letters of Paul. I mean, think, think, go to like maybe a seminary catalog. What are things that they're offering students in seminary? And what are things that you have the bandwidth or maybe should make the bandwidth to create, to help encourage and equip your people to become more well versed in their knowledge of scripture? See, our our normal response to that is, oh, let's host a class. And, uh, there's nothing wrong with hosting a class, but what if someone's not available when you decide to host a class, but they still want to engage in it? \n\nNick Clason (29:14):\nIs there a way to do both? Or instead of hosting the class, realizing that for you as a pastor, hosting a class often requires an evening time commitment from say, seven o'clock until eight 30. Or if you sit down and record a podcast, you can do that during your normal office nine to five office time. You see what I'm saying? There might be a greater return on that. And then you can offer that class for something different, better, more robust that you're hoping to do. Similarly, you could do either YouTube or, or not hosting on YouTube, but some other platform, video based type classes. You can do like a six week class on navigating grief. You can do an eight week class on lust and purity. You can do a seven week class on, um, the, the methodology of following Jesus. You can do a 10 week class on spiritual gifts. \n\nNick Clason (30:09):\nSee, there's all kinds of different ways out there, and I hear the rebuttals right now, and I hear them even in my own brain. Yeah, but I don't wanna put something out there that someone could take and misconstrue. And that might be true. However, if you're not doing it that way, where are you doing it? People do need to know these things. They need to know how to navigate grief and they need to know about lust and period. And they need to know about the ways of follow Jesus. And they need to know about their spiritual gifts. And you probably don't have the bandwidth in your current schedule to offer all those at the same time. Maybe you're the only pastor or you only have one pastor, and so he has to host one class and then move to the next class and then move to the next class. \n\nNick Clason (30:44):\nOr he could offer them all by shooting them on a video, on a phone or whatever the case might be. And offering them, offering them through YouTube via playlist, offering them on some video course thing that's a little bit more, got a little bit more accountability built into it or whatever. The final idea is just ongoing devotionals and or reading plans that you can offer. You can, uh, curate or create you version reading bible plans. You can, um, write your own, you can get your whole church reading through a certain thing if you're in like a sermon series. And John, for example, you can, while you're in the Book of John, you can have people reading through the book of John together in their daily quiet time, giving them something to do, something to turn to in their, uh, daily quiet time discipline. So those are just three kind of ideas, like I said, un unchallenged, un uh, not not seeing a lot of people doing them, but just ideas to continue to lean into some of those hybrid moments. \n\nNick Clason (31:46):\nWell, once again, everyone's so glad you're here. Thank you for sticking to the end. I hope I didn't step on toes too hard, but I do want to get us thinking more and more in this way. I know for me, I experience as a pastor a lot of in-person moments and I get frustrated when I see the church not thinking through some of these other avenues that are available to them that they're just not really doing anything with. And so I hope that this is helpful to you. I hope you see it as an encouragement. If you're listening to this podcast, you probably already think this way. And so share it with someone who might be helpful for them to think in a new way. As always, a rating, a review, a subscribe, all those things are incredibly helpful. You can follow me on my YouTube channel link in the show notes or my TikTok account, which I do post two of these for every single episode, uh, throughout the week. So go grab those along with some other, um, church communications, church social media and church marketing tips type thoughts. Those all on my social media, both on TikTok and also on YouTube in the shorts category. But hey, until next time, and as always, stay hybrid.","content_html":"\u003cp\u003eIn this episode Nick dives deep into areas in his life where he has learned a skill or discipline completely through an online format. And because of that discovery, he then asks if Discipleship can happen completely online? Is it possible for a human being to learn, know, discover and follow Jesus? Or does a one-on-one mentoring type relationship need to be there in existence? And if people can learn to follow Jesus online, what areas should the church lean into in 2023 to help make that more of a priority?\u003c/p\u003e\n\n\u003cp\u003eSubscribe on YouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nFollow Nick on TikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFull Episode ShowNotes \u0026amp; Transcripts: \u003ca href=\"https://www.hybridministry.xyz/042\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/042\u003c/a\u003e\u003cbr\u003e\nFREE e-book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick talked about multiple brands, podcasts and areas in which he\u0026#39;s learned things online, for a complete list see below:\u003cbr\u003e\n\u003cem\u003eYOUTUBE TRENDS EPISODE:\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/032\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/032\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://www.youtube.com/trends/report/\" rel=\"nofollow\"\u003ehttps://www.youtube.com/trends/report/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://prochurchtools.com/\" rel=\"nofollow\"\u003ehttps://prochurchtools.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://podcasts.apple.com/us/podcast/fantasy-focus-football/id260537420\" rel=\"nofollow\"\u003ehttps://podcasts.apple.com/us/podcast/fantasy-focus-football/id260537420\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://podcast.downloadyouthministry.com/\" rel=\"nofollow\"\u003ehttps://podcast.downloadyouthministry.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://podcasts.apple.com/us/podcast/down-to-dunk-okc-thunder-podcast/id599740073\" rel=\"nofollow\"\u003ehttps://podcasts.apple.com/us/podcast/down-to-dunk-okc-thunder-podcast/id599740073\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.strandedpanda.com/mcucast\" rel=\"nofollow\"\u003ehttps://www.strandedpanda.com/mcucast\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://theologyintheraw.com/\" rel=\"nofollow\"\u003ehttps://theologyintheraw.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.sonlife.com/\" rel=\"nofollow\"\u003ehttps://www.sonlife.com/\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.ramseysolutions.com/\" rel=\"nofollow\"\u003ehttps://www.ramseysolutions.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBIBLE VERSES MENTIONED:\u003c/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eHebrews 10:24-25 ESV\u003c/strong\u003e\u003cbr\u003e\nAnd let us consider how to stir up one another to love and good works, not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more as you see the Day drawing near.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eColossians 3:16 ESV\u003c/strong\u003e\u003cbr\u003e\nLet the word of Christ dwell in you richly, teaching and admonishing one another in all wisdom, singing psalms and hymns and spiritual songs, with thankfulness in your hearts to God.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e1 Corinthians 14:26 ESV\u003c/strong\u003e\u003cbr\u003e\nWhat then, brothers? When you come together, each one has a hymn, a lesson, a revelation, a tongue, or an interpretation. Let all things be done for building up.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMatthew 12:30 ESV\u003c/strong\u003e\u003cbr\u003e\nWhoever is not with me is against me, and whoever does not gather with me scatters.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e1 Thessalonians 5:11 ESV\u003c/strong\u003e\u003cbr\u003e\nTherefore encourage one another and build one another up, just as you are doing.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:53 Intro\u003cbr\u003e\n02:53-11:20 Areas in my life I\u0026#39;ve exclusively learned something online\u003cbr\u003e\n11:20-15:10 What is a SuperFan?\u003cbr\u003e\n15:10-20:40 Should we create SuperFans in Faith?\u003cbr\u003e\n20:40-28:13 What does the Bible say about relationships?\u003cbr\u003e\n28:13-31:45 3 raw and unfiltered ideas for Churches to lean into Hybrid in 2023\u003cbr\u003e\n31:45-32:59 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWell, hello there everybody. Welcome back to another episode and edition of the Hybrid Ministry Show. I, as always am your host, Nick Clason. Excited to be along with you on the journey. A few are on YouTube. Hello to everyone there on YouTube. If you just got this blared in your ear holes, hello to everyone there. And hey, if you\u0026#39;re on YouTube, you didn\u0026#39;t know we were a podcast. We are. If you are on, uh, listening in your ear holes, you didn\u0026#39;t know we\u0026#39;re on YouTube, we are. So check both of the show notes or check the only show notes for both of those links. \u003ca href=\"http://www.Hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.Hybridministry.xyz\u003c/a\u003e is all the needs and all the stops and all the places and all the things that you need for this podcast. If you\u0026#39;re on YouTube, hit the link show notes and I\u0026#39;ll take you there, including transcripts, which we offer for free every single episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:54):\u003cbr\u003e\nIn this episode, we are going to be discussing and talking about areas in life in which I have learned, discovered a skill, become proficient 100% completely through online mediums. It may be a little bit controversial, but I just want to explore some other avenues and facets and areas of life beyond just a church in which I have lived into this hybrid experience in this hybrid moment. So make sure that you stick around for that and all the way for to the end, because at the end that\u0026#39;s where I\u0026#39;m going to talk about three different church ideas and musings and thoughts that I have in ways that we can lean into this and engage in this just a little bit more, um, realistically and also maybe a little bit more robustly as a church start thinking hybrid a little bit more frequently. But before we do, like I said, uh, subscribe on YouTube, hit that uh, bell button so that you know when we post a video, be sure that you subscribe in your podcast catcher so that every single Thursday one of these episodes will just automatically download for you for free. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:03):\u003cbr\u003e\nAnd finally, one thing that you can do for us that\u0026#39;s free, but is an incredible, incredible way to give back is to just simply give us a quick rating or review. Open your purple podcast app on your iPhone and let us know, hey, love this show that will help us get the word out more and more about this idea of hybrid ministry. Not because we\u0026#39;re trying to go big and go viral, but because we want to help share and spread the hope and message of Jesus through the means and channels in which God has given to us. So that would be an incredible way for you to just help us give back. And without any further chatting, without any further discussion, let\u0026#39;s dive in to some different areas in which I and people I know have been discipled completely online. All right, so let\u0026#39;s talk about this idea of learning something 100 and completely online. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:02):\u003cbr\u003e\nSo real quick, the definition of a disciple, just a real quick Google search elicits me this response. A follower, someone who is adherent, a disciple, a partisan mean one means one who gives full loyalty and support to another follower may apply to people who attach to a certain person mission or method. So obviously that\u0026#39;s gonna have some religious undertones and some religious connotations. But I was listening to a podcast the other day, shout out to my one of my favorite people, Brady Sheer, Alexander Mills, those guys over at Pro Churchill\u0026#39;s podcast. Amazing. We\u0026#39;ll drop the link in the show notes. By the way, there are gonna be a lot of links to just things that I like in my life in this episode because I\u0026#39;m what I\u0026#39;m talking about, I\u0026#39;m talking about my life, I\u0026#39;m talking about areas and things that I\u0026#39;m into that I\u0026#39;ve learned from. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:48):\u003cbr\u003e\nAnd so hit the link in the show notes. If anything I say sounds interesting to you, I\u0026#39;ll try to include it there in the show notes. But I was talk, I was listening, I wasn\u0026#39;t talking to them. I was listening to them talk to each other about areas in life in which they have been completely discipled in a certain area, skill, facet or discipline. And it got me to thinking just that was how the title and the whole scope of this episode started. I was like, Hmm, what are areas that I\u0026#39;ve learned something completely 100% online. So I\u0026#39;m gonna show you two from me. And I also asked my wife last night, and I\u0026#39;m gonna share two from her. So for me, one area that I have exclusively learned online is the art and the area of fantasy football. Now, hear me out. Okay, if you\u0026#39;re not into fantasy football, fantasy football is a very intricate sport. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:37):\u003cbr\u003e\nIt is literally drafting real life players. Typically for me, I\u0026#39;m, I\u0026#39;m big into, um, football, not like any other sport, baseball or basketball. So real life football players. But knowing how that plays out in the fantasy realm. So you have to learn things like, like drafting strategies. You have to learn things like ADPs or average draft position. You have to know who is going to be a high scorer or one that\u0026#39;s well sought after. You need to know people who are maybe a little more under the radar, a little more, uh, names and nuances, uh, sleepers if you will. I know like I have learned a lot from fantasy football, for example, I\u0026#39;ll talk to my dad now, um, who was the biggest football fan I knew growing up. But now I\u0026#39;ll talk to him and I\u0026#39;ll mention someone like Nick Westbrook at Kenai from the Tennessee Titans. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:27):\u003cbr\u003e\nAnd he\u0026#39;s like, who? Right now I know that name. Strictly and exclusively through fantasy football means and channels. He is just a casual football fan now at this point. And he, I mean, he plays fantasy football cuz I make him in one league that we\u0026#39;re in together. But he doesn\u0026#39;t know some of the deeper, more nuanced discussions and people. And I thought about it and the reason I got into fantasy football is, number one, I got asked to be a part of a fantasy football league with some friends who were, uh, know, like real life friends in person at the church or at college or something like that. But then in the years to come, I was a really terrible at fantasy football because I was like my dad. I grew up watching football with my dad. And so I drafted like my dad does, like, oh, that guy\u0026#39;s good. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:14):\u003cbr\u003e\nBut then I started listening to podcasts. That was one of my major like avenues of learning. I found podcast, ESPN Fantasy Focused Football podcast, which had Matthew Berry on it for years, all the way up until last year. However, interestingly enough, he rotated off and I think went to NBC Sports and I still choose to follow the ESPN version, but I started listening to them and I got a lot better, a lot more skilled, and I\u0026#39;ve won some leagues now as a result of it. And I want to be clear, I\u0026#39;m not like bragging or saying I\u0026#39;m some amazing fantasy football player because I\u0026#39;m not, because it\u0026#39;s all luck based, but I truly, ultimately really do enjoy it. And, uh, I feel a relationship with the people in the podcast on the other end that I listened to in my ear holes. I listened to \u0026#39;em on runs. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:00):\u003cbr\u003e\nI remember, uh, last year after the very first weekend of football, uh, the first thing I wanted to do was listen to their analysis of the first week. I wanted them to help me make sense of what just happened. And so that was something that I was like longing for, striving for. So that\u0026#39;s one example. Another example for me is honestly the area of youth ministry. I remember how it started. I was in my office. I decided to clean it out and it was going to be a massive major overhaul change. And I was like, you know what? If I\u0026#39;m gonna do this, I should probably like do it while also listening to something. And that was actually how I started listening to podcasts. I discovered and stumbled upon the Download Youth Ministry podcast with heroes of mine in youth ministry, Doug Fields, Joshua Griffin. They\u0026#39;ve written books and they are the co-founders of Download Youth Ministry and many other kind of subsidiary ministries and stuff after that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:53):\u003cbr\u003e\nBut honestly, I had never even really met the guys. And up to this point, I\u0026#39;ve only met them a handful of times at this point through just different conferences and events that I\u0026#39;ve gone to. But what happened was I started listening to there at that time they called it the D YM web show, short for download. Youth ministry helped me get better, uh, at youth ministry. But at the, I think the real thing that it helped do and and they even talk about it on the shows, it helped me as a solo youth pastor in a church of under 400 people. I, I, you know, I didn\u0026#39;t have a team. I didn\u0026#39;t work for a team. Like I had a pastor, like a senior pastor that was my boss and that was it. I didn\u0026#39;t have like a youth team, anything like that. And so they were sort of like my youth team place to, to listen to ideas, to chop it up, to hear things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:40):\u003cbr\u003e\nThey helped me think through some different nuances. They would talk about events that they would do, and then I would figure out how I could bring those and adapt them. And I truly attribute a lot of my just skill and development as a youth pastor professionally to them, to their podcast. Now, in both of my cases, fantasy Football and the Download Youth Ministry podcast, those happened through, uh, podcasts obviously, right? And uh, that\u0026#39;s just, that is a means. That is a avenue. Okay? Um, similarly, I asked this question last night as I was preparing for this show to my wife. I was like, what are some areas in life that you have learned or become proficient at completely online? She gave two answers. Her answers were a couple years ago. She used to be a seller on Etsy. She would make decorative wooden signs and she would sell them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:31):\u003cbr\u003e\nAnd she did quite well at it. Actually. She quit her nursing job in an effort to be able to do that. But I remember she learned and discovered the idea and, um, practice best practices of things like search engine optimization on Etsy, how to create good and um, proper listings that are gonna help you get indexed well in search as well as thumbnails and how to do that and all those types of things. And she learned almost all of that through a Facebook group that she discovered that had, uh, just like an Etsy seller Facebook group of people kind of go back and forth, give tips, tricks of the trade. And then another area, um, in the last probably two years or so, she\u0026#39;s gotten really into just nutrition, the power of food and how important food is. Food is fuel to your body. Um, and not like dieting per se to just like lose weight, but really like to pursue health, um, in how to do like swaps from the standard American diet, what to avoid, what things to know and look for. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:31):\u003cbr\u003e\nAnd for her, she said the area, um, that she really found, uh, interesting, um, in to, to learn all of that was mostly through Instagram and following Instagram accounts. And so in those, for examples, so fantasy football, youth ministry, Etsy sellers, and then like the area of nutrition to me, to my wife, almost 100% of our knowledge, 100% of our, uh, development in those areas happened through online mediums and online channels. Now, don\u0026#39;t turn it off, don\u0026#39;t freak out. Let\u0026#39;s expound upon this just a little bit more and let\u0026#39;s bring in some of the church implications and some of the theological conclusions that we, uh, should wrestle with and come to. Now, I will also say, before we dive into some of the theological stuff, I will also say that this sort of idea, especially if you remember me talking about, um, in the last little segment about me wanting to hear the analysis from week one, that is a current YouTube trend. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:38):\u003cbr\u003e\nI\u0026#39;ll drop the link to the episode where I expanded upon the YouTube trends report from 2022 in the show notes. But that is a thing that people are, uh, eager for. So uhno, another area, probably the biggest that I am nerding out on in being a super fan is I am a Oklahoma City Thunder basketball fan. And I wanna listen to what the guys on down to Dunk have to say about just about every game, everything that happens, trades off season moves, like it\u0026#39;ll happen and that\u0026#39;ll be one thing. But then what I most look forward to is, again, the analysis that these guys have as experts in the field as people who talk about it a lot. Similarly, I\u0026#39;ll also do that like over the weekend on Saturday, my wife and I went and saw Antman in the WASP quantum mania, and I immediately went and downloaded the Marvel Cinematic Universe podcast, Antman in the WASP Quantum Mania recap episode because I wanna hear all they have to say, I watched the movie, I like the movie, but they\u0026#39;re gonna think deeper about it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:41):\u003cbr\u003e\nThey\u0026#39;re gonna have theories about it. And so that is like this idea of a super fan as someone who attaches to pop culture, but with people who have more analysis to it and in all of these things, right? Like there\u0026#39;s something there that can be done in the church space. Now, I wanna get to that in a minute, but before we do, I want to chat through and just think through like in all these things. I learned a lot through podcasts. I learned a lot through y or podcasts and or long form YouTube accounts. My wife learned a lot through like Facebook groups or following Instagram accounts. Um, and neither one of us really honestly said anything about TikTok or short form video content. However, uh, both of the things that the question, right? Was what are areas in which you feel that you\u0026#39;ve become an expert in through something completely online. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:33):\u003cbr\u003e\nAnd I don\u0026#39;t, I think my reason for why that would be the case is that, um, most of the areas you become an expert in, it takes time and TikTok and Instagram reels, they just haven\u0026#39;t been here for that long of time. But one thing that is interesting to note is that I think that what is, uh, what you discover online in Instagram reel, Instagram reels or TikTok short form video, sort of like formats is you discover new people and new pieces of content, it\u0026#39;s harder in those mediums to create super fans. So I think those are there for discoverability. And then I think your goal is to get them to follow for more, to save for later or to get them to watch something longer or listen to something longer that you already produce. So you wanna like just get discovered, find something niche, and then have them, uh, come follow you somewhere else on. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:30):\u003cbr\u003e\nUm, honestly, and unfortunately, so those platforms are massive and huge right now. However, I think that they are, they help create a, a pathway and a funnel step for those people to, to dive deeper. There are TikTok ERs, Instagram real people that I love to follow, um, when I see them pop up on my for you page, but not my, that\u0026#39;s not how I engage with them. That\u0026#39;s not how I engage with people. I get on there and I just start going on my for you page. And whatever the algorithm feeds me is what it feeds me. I\u0026#39;m not on there specifically looking or searching for a person or specific, uh, niche piece of content at that moment. I was thinking about this last night, but I don\u0026#39;t have a personal relationship with any of the people that I have mentioned or that I have learned from in these areas. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:21):\u003cbr\u003e\nI would love to, but it\u0026#39;s honestly almost never realistic for a lot of different reasons. Maybe one, like the distance of where they live in physical proximity to where I live, or just simply the size and scope of their platform that, um, they, this is how they get their messaging out to the masses and the multitudes because they are so big and they are, they do have such a large scope. And so, uh, when I do find another fan, a person who also listens to this podcast, a person who also is following some certain Instagram account, in my wife\u0026#39;s case, we have an immediate connection around our fandom or following of this particular thing. And so I wanted to think through why does scripture discipleship disciple making the Bible? Why doesn\u0026#39;t it feel that that same way, like if I find someone who\u0026#39;s another down to dunk fan, we\u0026#39;re immediately vibing on that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:23):\u003cbr\u003e\nBut when I find someone who\u0026#39;s another Christian, do I immediately vibe with them? And I\u0026#39;ve never really thought about it, right? Because one is like pop culture and one is like faith. And those are two categorically different things. I get it. However, there are some similarities to it, like in this, like we are following like the same people over here in faith, we\u0026#39;re following the same people, right? We\u0026#39;re following Jesus of Nazareth, the guy who was discipled, uh, discipled people and then murdered for who he claimed to be, but then rose again three days later. And so I wonder like, is is faith, is Christianity not niche enough? Like is it too mainstream? Is it too much in the public eye? Uh, or is there too much diversity of opinion? Or is is it like you find someone but you don\u0026#39;t like, I mean, I\u0026#39;ll, I\u0026#39;ll give you an example. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:20):\u003cbr\u003e\nI\u0026#39;m kind of just workshopping this in my brain, but like I will find people who say they\u0026#39;re Christians and I\u0026#39;m just immediately kinda like, I, I take a step back as opposed to a step in. And maybe it\u0026#39;s because there\u0026#39;s some spiritual element going on. Satan doesn\u0026#39;t want me to connect or whatever. Or maybe I, I like personally I\u0026#39;m leery because I just don\u0026#39;t know where they\u0026#39;re coming from. And so instead of like assuming things or whatever, I just kind of like nod and smile and keep going. Maybe that\u0026#39;s just what\u0026#39;s baked into our culture, right? You don\u0026#39;t talk about finances, you don\u0026#39;t talk about religion and you don\u0026#39;t talk about politics. And maybe because religion finds itself in that category of taboo and things you don\u0026#39;t talk about, maybe that\u0026#39;s why I don\u0026#39;t talk about it. Maybe it\u0026#39;s because I\u0026#39;m already a pastor and I\u0026#39;m deeper in it than most people who are just, uh, churchgoers. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:12):\u003cbr\u003e\nI don\u0026#39;t know what the reason is, but as I\u0026#39;m like just thinking these things out and teasing these things out, there should be a connection. I mean, that\u0026#39;s literally one of the things that we talk about as followers of crisis, that we have this connection that despite any of our other differences, that unifies us and brings us together because we identify with the work and person of Jesus. And so therefore that should be what drives us, and that should also be an area that can connect us one another. So, um, an example of that actually of areas that I may connect with people around faith are, or maybe other people who listen to other things or connected to other organizations that I too am connected with. I think about like theology in the Raw Podcast done by Preston Sprinkle. And I think about people who listen to that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:03):\u003cbr\u003e\nIf I found out a Christian listen to that, I would immediately have a different type of connection than just a casual, I\u0026#39;m a Christian, um, or someone who\u0026#39;s connected to a ministry organization that I have grown up being connected to called Sun Life. If I knew that, I\u0026#39;d be like, oh, you\u0026#39;re a Sun Life person. That makes sense. In fact, that\u0026#39;s one of the major reasons in which I took the job I took here in Texas. I found out that a lot of the leadership had been, uh, trained in the Sun Life way of doing things, which sounds like a cult, but really it\u0026#39;s just they\u0026#39;re trying to model after the, the work of Jesus and what he did in his life, not just his death on the cross, but his life that he modeled and, you know, inviting people to, to come and see he\u0026#39;d follow me, that he\u0026#39;d make them fishes of men and then challenging them to go on and and bear much fruit. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:49):\u003cbr\u003e\nSo there are opportunities for that, but I just think like for some reason there\u0026#39;s not that connection. And I want to figure out how we can do that and what that might look like. And it, I don\u0026#39;t know that that\u0026#39;s necessarily only conforming to the ways of this world. However, I do think there are some things that we can learn from the, the ways of the world, the pop culture, the super fan ideas that can help us in creating some of those moments, um, in, in faith, in cul in, in faith, and in our, um, followership of Jesus. So let\u0026#39;s, let\u0026#39;s dive a little bit deeper. Um, and let\u0026#39;s, let\u0026#39;s talk a little bit more about the actual discipline of learning some of these skills, um, and how that can be translated from not just like niche pop culture things, but how can we actually do that as faith communities. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:40):\u003cbr\u003e\nSo one of my learnings, and this might terrify you, so don\u0026#39;t call me a heretic and turn this off when I say this, but you can learn a skill without a relationship with the other person. Now, I think a lot of times we learn from other people, but I think that you can learn a skill devoid of relationships with other people. I just evidenced four examples for real life examples. And there are more. I mean, I talked about like theology in the raw, sun life, thunder, basketball, marvel cinematic universe. I mean, another one that\u0026#39;s just coming to my brain right now is finances through Dave Ramsey. I\u0026#39;ve met the man one time when I went, went down and did my debt-free scream. But after and beyond that, I\u0026#39;ve learned all I\u0026#39;ve learned about him through digital means and digital mediums. I also think, and sometimes churches find themselves falling prey to this, that you can exclusively meet in person with no digital or hybridization options on Sunday mornings and on Wednesday nights. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:44):\u003cbr\u003e\nAnd you can say we don\u0026#39;t do any of those other things because that\u0026#39;s not how you learn. That\u0026#39;s not how you become a disciple. And so you meet on Sundays and you meet on Wednesdays, but you never actually experience any life transformation because you haven\u0026#39;t really done anything other than quote unquote meeting together in person you\u0026#39;ve met in person. But that is all that there is in their relationship. There\u0026#39;s nothing more beyond that. There\u0026#39;s no actual relationship that happens Monday through Friday. It only happens on Sunday morning in the allocated space. And I think that that is really my biggest argument for hybrid just because you meet in person once a week and you\u0026#39;re like, we\u0026#39;re all about this. Where else are you leaning into these things? Because if you\u0026#39;re not creating more moments for people to connect to those relationships, cuz mind you, I have said you can learn disciplines and things in other areas without a relationship. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:49):\u003cbr\u003e\nHowever, the church does often start with a relationship. So I\u0026#39;m not saying to take that and throw that baby out with the bathwater, but what I am saying is that you can have those relationships and offer more growth, offer more opportunities for people to attach to this faith community here in the other days throughout the week. Let\u0026#39;s talk about some of the biblical basis for relationships. I\u0026#39;m gonna read for you several verses here, and then at the end I\u0026#39;m gonna, uh, give you a couple of observations. So probably the, the most famous meeting together verse comes from the book of Hebrews chapter 10 verses 24 and 25. All of these come out of the ESV that says, and let us consider how to stir one another up to love and good works, not neglecting to meet together as as the habit of some, but encouraging one another and all the more as you see the day of the Lord drawing near Colossians chapter three 16 says, let the word of Christ dwell richly in you teaching and admonishing one another in all wisdom, singing Psalms and hymns and spiritual songs with thankfulness in your heart to God. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:03):\u003cbr\u003e\nFirst Corinthians 1426 says, what then, brothers, when you come together, each one has a hymn, a lesson, a revelation, a tongue or an interpretation. Let all things be done for building up. Matthew chapter 12, verse 30 says, whoever is not with me is against me. And whoever does not gather with me scatters First Thessalonians five 11 says, therefore encourage one another and build one another up. Just as you are doing, let\u0026#39;s look also to the life of Christ, his life with his disciples. His invitation, like I said, was, uh, to invite them to just come and see, to explore. Then ultimately he gave them a challenge, Hey, come follow me, drop your nets and come follow me. And then he gives him a further command. And this is where the sacrifice and servanthood often comes in of following Jesus is not just to follow me, but he\u0026#39;s going to change you, transform you and make them into fishers of men. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:56):\u003cbr\u003e\nAnd then finally in John chapter 15, we see the verse about the vine and the branches and abiding. And he says, you, I want you now to be called friends and I want you to bear much fruit. So I want you to do what I just did. If you walk with Christ and first John, it says, if you walk with, uh, if you want to follow Christ, you must walk as he walked and live as he lived. So what are the ways in which he lived? He invited people to come and see, uh, earth first. He, yeah, yeah, he invited \u0026#39;em to come and see, then he invited them to follow him. Then he was gonna change them, transform them, make them into fishes of men until finally then he would, uh, send them out to bear much fruit and repeat and replicate that process of multiplication. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:42):\u003cbr\u003e\nSo in all those verses and in the method of Jesus, all of those things are done in person and can be done in person. Yes. And also they can be done in hybrid spaces as well. And I don\u0026#39;t just mean like zoom small groups and online church streaming. What I mean is I have a lot of relationships with people across the country in Facebook groups. I have relationships with people that on regular, ongoing basis, I have a once a week phone call with a friend of mine from college where we do accountability and talk through each other\u0026#39;s lives. I have a once a month coaching call with people that I do do on Zoom, uh, or that I do do just through a regular old phone call. Like there are other channels and places to enhance relationships that aren\u0026#39;t just Sunday morning at 10 30. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:34):\u003cbr\u003e\nYou see what I\u0026#39;m saying? Like that\u0026#39;s what I\u0026#39;m trying to say. Like it doesn\u0026#39;t have to only fit into that mold and that hurts our brain. And that freaks some of us out, especially some of us who adhere to a more traditional stance on gathering together in church. But what I\u0026#39;m saying is not that we should forsake that, but what I am saying is that you can\u0026#39;t, someone who\u0026#39;s truly interested in something, some sort of discipline can be challenged to learn more through some other additional methods and means. And if you\u0026#39;re really into it, like I was about thunder basketball or my wife was about nutrition, they will eat those things up. However, what we\u0026#39;ve done is we\u0026#39;ve reduced commitment down to one single metric in the church. And that\u0026#39;s church attendance. And here\u0026#39;s the thing, that\u0026#39;s not an indication of a disciple, but because we\u0026#39;ve reduced it down to church attendance, what we do is we\u0026#39;ve actually dumbed down the commitment to the point where we say, Hey, let\u0026#39;s get the most amount of attendance here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:32):\u003cbr\u003e\nAnd so let\u0026#39;s reduce the level of commitment to as low the lowest common denominator as possible. Get the most amount of people here. Oh look, now we have the most amount of butts in seats. Look at our church growth. And the reality is, is that you can offer more, but you\u0026#39;re afraid to because the metrics may not make it seem worth it. And you though you can be offering something actually useful and actually beneficial to people to help them grow in their faith, to make spiritual decisions, to foster spiritual life transformation. We don\u0026#39;t, we hold back because it doesn\u0026#39;t offer the same return that Sunday morning at 10 30 offers. And that\u0026#39;s a tough pill to swallow. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:14):\u003cbr\u003e\nSo let\u0026#39;s round this thing out. Like I said at the top, here are three in live time unchallenged things that could be done, but I don\u0026#39;t have exact frameworks for that. You could maybe begin to start thinking through in churches. The first is podcasts more than just your Sunday sermon from your lead pastor, but podcasts in certain areas, certain disciplines, certain classes, maybe like through the Old Testament, new Testament letters of Paul. I mean, think, think, go to like maybe a seminary catalog. What are things that they\u0026#39;re offering students in seminary? And what are things that you have the bandwidth or maybe should make the bandwidth to create, to help encourage and equip your people to become more well versed in their knowledge of scripture? See, our our normal response to that is, oh, let\u0026#39;s host a class. And, uh, there\u0026#39;s nothing wrong with hosting a class, but what if someone\u0026#39;s not available when you decide to host a class, but they still want to engage in it? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:14):\u003cbr\u003e\nIs there a way to do both? Or instead of hosting the class, realizing that for you as a pastor, hosting a class often requires an evening time commitment from say, seven o\u0026#39;clock until eight 30. Or if you sit down and record a podcast, you can do that during your normal office nine to five office time. You see what I\u0026#39;m saying? There might be a greater return on that. And then you can offer that class for something different, better, more robust that you\u0026#39;re hoping to do. Similarly, you could do either YouTube or, or not hosting on YouTube, but some other platform, video based type classes. You can do like a six week class on navigating grief. You can do an eight week class on lust and purity. You can do a seven week class on, um, the, the methodology of following Jesus. You can do a 10 week class on spiritual gifts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:09):\u003cbr\u003e\nSee, there\u0026#39;s all kinds of different ways out there, and I hear the rebuttals right now, and I hear them even in my own brain. Yeah, but I don\u0026#39;t wanna put something out there that someone could take and misconstrue. And that might be true. However, if you\u0026#39;re not doing it that way, where are you doing it? People do need to know these things. They need to know how to navigate grief and they need to know about lust and period. And they need to know about the ways of follow Jesus. And they need to know about their spiritual gifts. And you probably don\u0026#39;t have the bandwidth in your current schedule to offer all those at the same time. Maybe you\u0026#39;re the only pastor or you only have one pastor, and so he has to host one class and then move to the next class and then move to the next class. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:44):\u003cbr\u003e\nOr he could offer them all by shooting them on a video, on a phone or whatever the case might be. And offering them, offering them through YouTube via playlist, offering them on some video course thing that\u0026#39;s a little bit more, got a little bit more accountability built into it or whatever. The final idea is just ongoing devotionals and or reading plans that you can offer. You can, uh, curate or create you version reading bible plans. You can, um, write your own, you can get your whole church reading through a certain thing if you\u0026#39;re in like a sermon series. And John, for example, you can, while you\u0026#39;re in the Book of John, you can have people reading through the book of John together in their daily quiet time, giving them something to do, something to turn to in their, uh, daily quiet time discipline. So those are just three kind of ideas, like I said, un unchallenged, un uh, not not seeing a lot of people doing them, but just ideas to continue to lean into some of those hybrid moments. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:46):\u003cbr\u003e\nWell, once again, everyone\u0026#39;s so glad you\u0026#39;re here. Thank you for sticking to the end. I hope I didn\u0026#39;t step on toes too hard, but I do want to get us thinking more and more in this way. I know for me, I experience as a pastor a lot of in-person moments and I get frustrated when I see the church not thinking through some of these other avenues that are available to them that they\u0026#39;re just not really doing anything with. And so I hope that this is helpful to you. I hope you see it as an encouragement. If you\u0026#39;re listening to this podcast, you probably already think this way. And so share it with someone who might be helpful for them to think in a new way. As always, a rating, a review, a subscribe, all those things are incredibly helpful. You can follow me on my YouTube channel link in the show notes or my TikTok account, which I do post two of these for every single episode, uh, throughout the week. So go grab those along with some other, um, church communications, church social media and church marketing tips type thoughts. Those all on my social media, both on TikTok and also on YouTube in the shorts category. But hey, until next time, and as always, stay hybrid.\u003c/p\u003e","summary":"In this episode Nick dives deep into areas in his life where he has learned a skill or discipline completely through an online format. And because of that discovery, he then asks if Discipleship can happen completely online? Is it possible for a human being to learn, know, discover and follow Jesus? Or does a one-on-one mentoring type relationship need to be there in existence? And if people can learn to follow Jesus online, what areas should the church lean into in 2023 to help make that more of a priority?","date_published":"2023-04-27T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/6182afe5-663f-4325-942b-f0cfac289ebf.mp3","mime_type":"audio/mpeg","size_in_bytes":47519717,"duration_in_seconds":1979}]},{"id":"0a12d34c-98e9-4a40-87a5-de8c6b8099ab","title":"Episode 041: Church Marketing Tips from Starbucks, Target and Walmart","url":"https://www.hybridministry.xyz/041","content_text":"In this episode Nick explores and examines how Starbucks advertises and markets. As well as what we can learn from Target and Walmart and how every touch point is an opportunity to market yourself and convey who you are, and how the church can do that more effectively!\n\nJoin the Email List, Get FREE Stuff: https://www.hybridministry.xyz/articles/ebook\nComplete Transcripts Available: http://www.hybridministry.xyz/041\nWatch on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nCome Follow Nick on TikTok: https://www.tiktok.com/@clasonnick\n\nSHOWNOTES\n6 PART CHURCH SOCIAL MEDIA FRAMEWORK:\nhttps://www.youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\n\nEpisode Referenced:\nhttps://careynieuwhof.com/episode549/\n\nTIMECODES\n00:00-02:24 Intro\n02:24-05:15 Everything you do is Marketing\n05:15-08:03 Every Touch Point Matters - Church Marketing from Street to Seat\n08:03-11:51 The Reality of Hybrid - Beyond Street to Seat\n11:51-15:40 What \"est\" is your church?\n15:40-1643 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWell, hello there everybody. Welcome back to another episode of the Hybrid Ministry podcast. We are now officially finished with the six part church social media framework. Be sure to head to the link in the show notes, either http://www.hybridministry.xyz/041 for this episode of the Hybrid Ministry Podcast. Or if you're watching on YouTube, be sure to check out the link in a description where we have linked the full and complete hybrid ministry church, social media, six part framework, four churches in 2023. We walk through setting up a platform all the way at YouTube through TikTok, through Instagram, through Facebook, linking all of your accounts, how to use email, text, messaging, website, and then finally, how to put all those together for a completely full free and flushed out church social media framework. We hope that you find that helpful, advantageous, beneficial. Just wanna say thank you for watching. \n\nNick Clason (01:02):\nThank you for sharing. Uh, the month of February and March have been our two highest downloaded months in the entire history of the podcast. We could not do what we are doing without you, so, so thankful that you are along for the ride and for the journey. One major piece of the church social media framework is short form video content. That's the beautiful thing with YouTube, TikTok, Instagram, and Facebook. All four of them right now are focusing on short form video content. And so I wanna encourage you, if you have not hit the link in the show notes to check out our 100% completely free ebook, our ebook, which asks the question, have I already ruined my, ruined my church's TikTok account? The short answer to that is probably not, but we wanna help you walk through taking a step-by-step approach to filming, posting, editing, adding audio, all the things that you need to do for short form video content. \n\nNick Clason (01:52):\nAnd you can do that right in the TikTok app. And then you can take that same video and you can disseminate it out to all the other social media platforms. Once again, so thrilled that you are here for this episode. In this episode, we are going to be looking at Starbucks. Does Starbucks actually market more on that in just a minute? Last thing I just wanna ask you for is if you are available, interested or willing to give us a five star review, that will be incredible. A subscribe, a rating or review. All of those things help get the word out about what we are doing here on this podcast to help you get out to the masses and the people who are along for this journey, and also trying to navigate this church communications, church social media landscape of 2023. Without any further ado, let's dive into this question. \n\nNick Clason (02:39):\nDoes Starbucks Market? Hey everyone. I was recently listening to a podcast the other week, um, and I'm gonna link it in the show notes. It was with Bill McKendry. He is the, um, the guy kind of behind the, um, Jesus ads that you might have seen in the Super Bowl, the ads. Um, he gets us and he was on with Carrie Newk, who is a prolific author, podcaster, blogger in the Christian kind of Roman space and in leadership. And they were talking about, um, marketing, the whole idea of marketing. And so there's just so many good things in that episode. If you haven't listened to it or list or heard it yet, check the link in the description. But one of the things he said really stood out to me, and I kind of want to, um, dive into that a little bit deeper, especially with a lens and an eye for and towards church, um, marketing and church spaces. \n\nNick Clason (03:27):\nAnd so he said he had a conversation with Howard Schultz of Starbucks, and he said that, um, everybody, this is what Howard Schultz, the guy of Starbucks, I said, everybody assumes that branding and marketing is all about advertising. It's not right. And he goes on to say, if you think that branding and marketing are just about advertising, then you really don't understand branding at all. So you might be thinking like, what is he even talking about? And the the reality is, is that what McKenzie Cano is pointing out to to new H on the podcast is he says, you don't see a lot of Starbucks ads or commercials, do you and Kerry Newhouse's like, no, I guess you're right. I I don't really see a lot of those things. And McKendry goes, that's because of this guy Howard Schultz. He says, every single thing you do is branding. \n\nNick Clason (04:10):\nEvery single thing you do lends itself toward marketing. And so you might be thinking as a church like, well, that sounds great. That sounds amazing actually, cuz we don't have a giant budget. And you know what actually it is. But if you are a church with a small budget and you don't have someone with an eye for this or someone who has the intentionality towards what Howard Schultz of Starbucks is actually doing, it's going to be difficult for you in my personal opinion. And so, um, I wanted to think through what Starbucks actually does, like what they consider a successful, um, encounter, a successful opportunity. And so if every single thing you do is marketing, if every single thing you do is branding, that means that every single touchpoint matters. And so what McKendry was pointing out to New H in the podcast is he was saying, that's why Starbucks cups look so cool. \n\nNick Clason (04:56):\nThat's why there's such a particular way that every Starbucks is, uh, required by corporate to be laid out. That's why the music is a certain level. That's why the vibe looks a certain way. All of that stuff matters. And so I just wanna kind of pause and think through that, through the lens and through the eyes of the church. So if every single touchpoint matters, let's think about somebody visiting, coming to, um, exploring your church for the very first time. Um, let's think through they are going to be going from the street to the seat. So what are all of the touchpoints between the street and to the seat? So when they pull in the signage that they see the way your parking lot looks, how upkept is your, are your ground? Do you have a parking lot team? Do you have signage for visitors? \n\nNick Clason (05:43):\nFlash your lights if you're a visitor, honk your horn If you're a visitor, do you have people with signs? Do you have greeters? Once they finally park their car and they get out, how are they greeted? Are your greeters just glorified door holders that a lump of, uh, block of wood could also accomplish their job? Or are your greeters actively looking for new guests, actively greeting people standing at the door, keeping the door propped open? You know, more than just standing there and saying, hello sir, hello ma'am. But like, are they using names? Are they trying to get to know people? Are they helping escort new people to the lobby? What does your lobby look like? What's your guest experience in the lobby look like? Do you have a newcomers welcome kit or anything like that? Are you just gonna give them a mug, which is what every single church in America does? \n\nNick Clason (06:30):\nOr are you giving them some sort of tailor-made thing that's gonna be maybe a little bit more beneficial or advantageous to them as a family? Um, how is the kids' check-in process as a dad of young kids? The kids' check-in process when it's assumed that you know what's going on is an absolutely awful experience. So what does that experience look like for people who have no idea what they're doing? Is it clear where they're supposed to go? What do they do if they're new? How do they fill out the information needed to get a kid checked in? How long does that process actually take? Is it clear where they're supposed to go? Is your room, are your room layouts clear? Is your building clean? Does your kids' area seem safe? Do you have safety? Do you have security? Do you have people with branded t-shirts for your church and all the way through finally walking into the auditorium? \n\nNick Clason (07:20):\nHow does you know the, how does the bulletin look? How does the actual auditorium look? How do the screens look? How, like, think about the all of that and this like, this is leaning a little bit. Guest services, I get it right? And I'm, I'm doing that all with the, the purpose. But like, but I want you to think about this. When is the last time that you walked through your church building through looking through the lens and eyes of a first time guest, someone who has no idea, no context, no framework for what it's like being in your church? That's what I want to encourage you to do. I want you to encourage you to think about those things. And then the reality is this, is that if every single touchpoint matters, think about all the opportune touchpoints that we just walked through. So let's talk about the reality of hybrid. \n\nNick Clason (08:07):\nThis is the hybrid ministry podcast after all. And a lot of times we focus on digital because I think most churches do actually do a decent job at least having their, their mind or their eyes set on the physical or thinking about and thinking through what a physical experience is going to look like for somebody coming to your church newcomer or someone who's been going to your church for a hundred years. But what does your pre street to seat experience look like? See, the reality is most churches do have someone thinking street to seat. They have someone thinking guest services, they have someone thinking worship team, tech team, kids team. Like you have someone thinking about that, whether they're doing a good job or not. That may be a whole nother story. But what about before they ever even determine they're going to come to your church? \n\nNick Clason (08:54):\nBecause here's the god honest truth, most people are not just driving by at a Sunday morning at 8 45, 9 o'clock, whatever time they would need to be driving past your church and be like, you know what we should do? We should go to church. Like they're going to come to that decision over a, a sequence of weeks, months. Um, and maybe it's from driving by your church, maybe it's from seeing an ad. Maybe it's from seeing t-shirts that people are wearing of your church in and around the community. Maybe it's just a word of mouth recommendation, any sort of thing. But the, the fact is, once someone that has narrowed in their focus on your church, they have gotten to that conclusion and they have come to that place for one reason or another. What was that reason? And then, and then here's what they're gonna do. \n\nNick Clason (09:44):\nIf they're under the age of 35 or 40, probably they're more than likely going to check your church out online everywhere. Your website, your socials, your livestream, your kids' ministry page, all those types of things. I'll give you an example. A couple weeks ago it was March Madness and my wife, um, and I were watching March Madness. Let me be more clear. I was watching March Madness and I was trying to get her interested in March Madness. And there was a commercial about wings from Wingstop, which I'm not a big Wingstop guy, it's very, um, commercial. It's very chain. That's not my thing. I don't love Wingstop, don't love beat up. I love like a good kinda like dive bar wing place. That's, that's typically my preference when it comes to wings. And so my wife was like, you know, sounds good Wings. And I was like, I mean, yeah, wings always sound good to me, but for that night wings sounded good to her. \n\nNick Clason (10:37):\nAnd so she started googling in our town Best Wings in our Town and started getting all these recommendations, Yelp, Google Maps, five stars, four stars, four and a half stars, whatever. And we found this little bar that served wings that were supposedly pretty good. And so we start researching that, researching the wings, and then we're like, okay, is this gonna be a place that like, is kid friendly? Like can we bring our kids to this bar? Is that gonna be okay? And so we start like researching that and reading through the reviews and reading through what people say. My point in saying all of that is that before we ever stepped foot in that restaurant, we did all kinds of different research. Not a ton, right? But like five to 10 minutes worth of research about wings, about the environment, about the prices, about the menu, all those things before we ever took our step into the, um, the bar. \n\nNick Clason (11:31):\nAnd so I just wanna say that, and I just want to encourage you as a church to start thinking greater than street to seat. Every single touchpoint that you offer from your church matters. If that's what Starbucks does, which is the largest coffee chain in America, then your church can probably learn a couple of things from Starbucks. Another thing that was fascinating from the episode that I want to point out here before we wrap it up is that he went on to talk about this marketing and branding firm that works with all kinds of different competitors. And he used the example of Walmart and Target and he said, each and every competitor, each and every store, each and every entity, whatever it is, can only have one e s T. And when he said e s t, he said, for example, like Walmart is the cheapest and Target is the coolest. \n\nNick Clason (12:20):\nBut I just wanna ask you a question. Is Walmart always the cheapest? Sometimes Target is actually cheaper than Walmart, but you could, you, and he uses this example in the podcast. He says, there's a guy who's like, I, I would throw on slippers and a hoodie and not wash or wash my hair, brush my teeth, anything like that, just head into Walmart and grab something quick. But if I wanna go to Target, I gotta get myself ready, right? Why is that? He said, because each of those places have embraced what their e s t is Walmart being cheapest, target being coolest. So what is that for your church? You probably have something in mind, whether you've thought about it or not, um, spoken or unspoken, just about every place has an E s T that they want to be. What we often run into as agencies, churches, whatever, is that we want to be multiple of them. \n\nNick Clason (13:09):\nWell, we wanna be the coolest and we wanna be the cheapest and we want, you just can't be that. You have to pick one of those things and really hone in on it. So is your church gonna be the church that's all about worship or is your church gonna be the church that's all about kids and student ministry? Or is your church gonna be the church that's all about ex expositional, expository preaching? Is your church gonna be the trendy church? Is your church gonna be the church with good coffee? Is your church? You see what I'm saying? And like, those things matter, but like one thing often rises above and rises to the top of what your church is. And and this is true of businesses and whatnot. And here's the thing. He used an example in the podcast. He says, Southwest Airlines always said, we love you, we love our customers. \n\nNick Clason (13:52):\nAnd he said, that works until it doesn't. And when Southwest had their debacle around Christmas and they couldn't get people home for their Christmas and family gatherings, no amount of messaging, no amount of like, we love you, we are the airline oven for the people. None of that mattered. He said anymore why? He was like, because they failed. Like they dropped the ball big time and people didn't feel that love sitting in the airport for 24, 36, 48, 72 hours. That is not the messaging that Southwest was giving across during those times. And so you can say what you are, but then you also have to turn around and deliver it. And so everything you do about your church, every single touchpoint that you make, it matters. So what are you going to do? What is that, that key core marker that you're going to be with your church? \n\nNick Clason (14:41):\nAnd listen, I would, I would recommend if you're a youth pastor, if you're a church communications person, a church social media person listening to this podcast, you're probably gonna wanna have to have a sit with some upper level leadership around this conversation. If you're not a person at the table to have that conversation, ask your direct report. Hey, what, like, how, how can we come up with this? And your church may already have had some of those things. So then go back through and grade those things. Hire a secret shopper, like all sorts of different things. But I like, I just, I wanna point out that I think most churches do a good job, a decent job, you know, with people like secret shoppers, first time guests, all those things. But what are you communicating beyond the doors, beyond the Sunday morning, beyond your primary meeting experience? \n\nNick Clason (15:26):\nAnd what is your messaging to them? Because if, well he said the Starbucks guy, everything you do is branding, then have you taken enough time to distill that one to your primary core, what your messaging is going to be? Well, thanks everyone for hanging out again for another episode in the Books Hybrid Ministry episode 41. We are now only about 15. No, that's a less than that. We're like 11, 10, 11 episodes away from one year worth of podcasting. So we'll do something exciting on episode 52. I'll need to look, cuz I have a couple bonus episodes that have dropped that have, you know, kind of messed with our, our numbering there or whatever. But, but super excited to be with you, grateful that you're continuing to be along in the journey. Hey, if you have questions, if you wanna get in touch with me, follow me on YouTube, follow me on TikTok, hit me up in the dm, head to our website, hybridministry.xyz. We would love to hear from you. We would love to start answering some questions. So if you have those, send them our way. But once again, thrilled that you were here with us and we will talk to you next time. And don't forget, and as always, stay hybrid.","content_html":"\u003cp\u003eIn this episode Nick explores and examines how Starbucks advertises and markets. As well as what we can learn from Target and Walmart and how every touch point is an opportunity to market yourself and convey who you are, and how the church can do that more effectively!\u003c/p\u003e\n\n\u003cp\u003eJoin the Email List, Get FREE Stuff: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003cbr\u003e\nComplete Transcripts Available: \u003ca href=\"http://www.hybridministry.xyz/041\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/041\u003c/a\u003e\u003cbr\u003e\nWatch on YouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nCome Follow Nick on TikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n6 PART CHURCH SOCIAL MEDIA FRAMEWORK:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\" rel=\"nofollow\"\u003ehttps://www.youtube.com/playlist?list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eEpisode Referenced:\u003cbr\u003e\n\u003ca href=\"https://careynieuwhof.com/episode549/\" rel=\"nofollow\"\u003ehttps://careynieuwhof.com/episode549/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:24 Intro\u003cbr\u003e\n02:24-05:15 Everything you do is Marketing\u003cbr\u003e\n05:15-08:03 Every Touch Point Matters - Church Marketing from Street to Seat\u003cbr\u003e\n08:03-11:51 The Reality of Hybrid - Beyond Street to Seat\u003cbr\u003e\n11:51-15:40 What \u0026quot;est\u0026quot; is your church?\u003cbr\u003e\n15:40-1643 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWell, hello there everybody. Welcome back to another episode of the Hybrid Ministry podcast. We are now officially finished with the six part church social media framework. Be sure to head to the link in the show notes, either \u003ca href=\"http://www.hybridministry.xyz/041\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/041\u003c/a\u003e for this episode of the Hybrid Ministry Podcast. Or if you\u0026#39;re watching on YouTube, be sure to check out the link in a description where we have linked the full and complete hybrid ministry church, social media, six part framework, four churches in 2023. We walk through setting up a platform all the way at YouTube through TikTok, through Instagram, through Facebook, linking all of your accounts, how to use email, text, messaging, website, and then finally, how to put all those together for a completely full free and flushed out church social media framework. We hope that you find that helpful, advantageous, beneficial. Just wanna say thank you for watching. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:02):\u003cbr\u003e\nThank you for sharing. Uh, the month of February and March have been our two highest downloaded months in the entire history of the podcast. We could not do what we are doing without you, so, so thankful that you are along for the ride and for the journey. One major piece of the church social media framework is short form video content. That\u0026#39;s the beautiful thing with YouTube, TikTok, Instagram, and Facebook. All four of them right now are focusing on short form video content. And so I wanna encourage you, if you have not hit the link in the show notes to check out our 100% completely free ebook, our ebook, which asks the question, have I already ruined my, ruined my church\u0026#39;s TikTok account? The short answer to that is probably not, but we wanna help you walk through taking a step-by-step approach to filming, posting, editing, adding audio, all the things that you need to do for short form video content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:52):\u003cbr\u003e\nAnd you can do that right in the TikTok app. And then you can take that same video and you can disseminate it out to all the other social media platforms. Once again, so thrilled that you are here for this episode. In this episode, we are going to be looking at Starbucks. Does Starbucks actually market more on that in just a minute? Last thing I just wanna ask you for is if you are available, interested or willing to give us a five star review, that will be incredible. A subscribe, a rating or review. All of those things help get the word out about what we are doing here on this podcast to help you get out to the masses and the people who are along for this journey, and also trying to navigate this church communications, church social media landscape of 2023. Without any further ado, let\u0026#39;s dive into this question. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:39):\u003cbr\u003e\nDoes Starbucks Market? Hey everyone. I was recently listening to a podcast the other week, um, and I\u0026#39;m gonna link it in the show notes. It was with Bill McKendry. He is the, um, the guy kind of behind the, um, Jesus ads that you might have seen in the Super Bowl, the ads. Um, he gets us and he was on with Carrie Newk, who is a prolific author, podcaster, blogger in the Christian kind of Roman space and in leadership. And they were talking about, um, marketing, the whole idea of marketing. And so there\u0026#39;s just so many good things in that episode. If you haven\u0026#39;t listened to it or list or heard it yet, check the link in the description. But one of the things he said really stood out to me, and I kind of want to, um, dive into that a little bit deeper, especially with a lens and an eye for and towards church, um, marketing and church spaces. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:27):\u003cbr\u003e\nAnd so he said he had a conversation with Howard Schultz of Starbucks, and he said that, um, everybody, this is what Howard Schultz, the guy of Starbucks, I said, everybody assumes that branding and marketing is all about advertising. It\u0026#39;s not right. And he goes on to say, if you think that branding and marketing are just about advertising, then you really don\u0026#39;t understand branding at all. So you might be thinking like, what is he even talking about? And the the reality is, is that what McKenzie Cano is pointing out to to new H on the podcast is he says, you don\u0026#39;t see a lot of Starbucks ads or commercials, do you and Kerry Newhouse\u0026#39;s like, no, I guess you\u0026#39;re right. I I don\u0026#39;t really see a lot of those things. And McKendry goes, that\u0026#39;s because of this guy Howard Schultz. He says, every single thing you do is branding. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:10):\u003cbr\u003e\nEvery single thing you do lends itself toward marketing. And so you might be thinking as a church like, well, that sounds great. That sounds amazing actually, cuz we don\u0026#39;t have a giant budget. And you know what actually it is. But if you are a church with a small budget and you don\u0026#39;t have someone with an eye for this or someone who has the intentionality towards what Howard Schultz of Starbucks is actually doing, it\u0026#39;s going to be difficult for you in my personal opinion. And so, um, I wanted to think through what Starbucks actually does, like what they consider a successful, um, encounter, a successful opportunity. And so if every single thing you do is marketing, if every single thing you do is branding, that means that every single touchpoint matters. And so what McKendry was pointing out to New H in the podcast is he was saying, that\u0026#39;s why Starbucks cups look so cool. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:56):\u003cbr\u003e\nThat\u0026#39;s why there\u0026#39;s such a particular way that every Starbucks is, uh, required by corporate to be laid out. That\u0026#39;s why the music is a certain level. That\u0026#39;s why the vibe looks a certain way. All of that stuff matters. And so I just wanna kind of pause and think through that, through the lens and through the eyes of the church. So if every single touchpoint matters, let\u0026#39;s think about somebody visiting, coming to, um, exploring your church for the very first time. Um, let\u0026#39;s think through they are going to be going from the street to the seat. So what are all of the touchpoints between the street and to the seat? So when they pull in the signage that they see the way your parking lot looks, how upkept is your, are your ground? Do you have a parking lot team? Do you have signage for visitors? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:43):\u003cbr\u003e\nFlash your lights if you\u0026#39;re a visitor, honk your horn If you\u0026#39;re a visitor, do you have people with signs? Do you have greeters? Once they finally park their car and they get out, how are they greeted? Are your greeters just glorified door holders that a lump of, uh, block of wood could also accomplish their job? Or are your greeters actively looking for new guests, actively greeting people standing at the door, keeping the door propped open? You know, more than just standing there and saying, hello sir, hello ma\u0026#39;am. But like, are they using names? Are they trying to get to know people? Are they helping escort new people to the lobby? What does your lobby look like? What\u0026#39;s your guest experience in the lobby look like? Do you have a newcomers welcome kit or anything like that? Are you just gonna give them a mug, which is what every single church in America does? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:30):\u003cbr\u003e\nOr are you giving them some sort of tailor-made thing that\u0026#39;s gonna be maybe a little bit more beneficial or advantageous to them as a family? Um, how is the kids\u0026#39; check-in process as a dad of young kids? The kids\u0026#39; check-in process when it\u0026#39;s assumed that you know what\u0026#39;s going on is an absolutely awful experience. So what does that experience look like for people who have no idea what they\u0026#39;re doing? Is it clear where they\u0026#39;re supposed to go? What do they do if they\u0026#39;re new? How do they fill out the information needed to get a kid checked in? How long does that process actually take? Is it clear where they\u0026#39;re supposed to go? Is your room, are your room layouts clear? Is your building clean? Does your kids\u0026#39; area seem safe? Do you have safety? Do you have security? Do you have people with branded t-shirts for your church and all the way through finally walking into the auditorium? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:20):\u003cbr\u003e\nHow does you know the, how does the bulletin look? How does the actual auditorium look? How do the screens look? How, like, think about the all of that and this like, this is leaning a little bit. Guest services, I get it right? And I\u0026#39;m, I\u0026#39;m doing that all with the, the purpose. But like, but I want you to think about this. When is the last time that you walked through your church building through looking through the lens and eyes of a first time guest, someone who has no idea, no context, no framework for what it\u0026#39;s like being in your church? That\u0026#39;s what I want to encourage you to do. I want you to encourage you to think about those things. And then the reality is this, is that if every single touchpoint matters, think about all the opportune touchpoints that we just walked through. So let\u0026#39;s talk about the reality of hybrid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:07):\u003cbr\u003e\nThis is the hybrid ministry podcast after all. And a lot of times we focus on digital because I think most churches do actually do a decent job at least having their, their mind or their eyes set on the physical or thinking about and thinking through what a physical experience is going to look like for somebody coming to your church newcomer or someone who\u0026#39;s been going to your church for a hundred years. But what does your pre street to seat experience look like? See, the reality is most churches do have someone thinking street to seat. They have someone thinking guest services, they have someone thinking worship team, tech team, kids team. Like you have someone thinking about that, whether they\u0026#39;re doing a good job or not. That may be a whole nother story. But what about before they ever even determine they\u0026#39;re going to come to your church? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:54):\u003cbr\u003e\nBecause here\u0026#39;s the god honest truth, most people are not just driving by at a Sunday morning at 8 45, 9 o\u0026#39;clock, whatever time they would need to be driving past your church and be like, you know what we should do? We should go to church. Like they\u0026#39;re going to come to that decision over a, a sequence of weeks, months. Um, and maybe it\u0026#39;s from driving by your church, maybe it\u0026#39;s from seeing an ad. Maybe it\u0026#39;s from seeing t-shirts that people are wearing of your church in and around the community. Maybe it\u0026#39;s just a word of mouth recommendation, any sort of thing. But the, the fact is, once someone that has narrowed in their focus on your church, they have gotten to that conclusion and they have come to that place for one reason or another. What was that reason? And then, and then here\u0026#39;s what they\u0026#39;re gonna do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:44):\u003cbr\u003e\nIf they\u0026#39;re under the age of 35 or 40, probably they\u0026#39;re more than likely going to check your church out online everywhere. Your website, your socials, your livestream, your kids\u0026#39; ministry page, all those types of things. I\u0026#39;ll give you an example. A couple weeks ago it was March Madness and my wife, um, and I were watching March Madness. Let me be more clear. I was watching March Madness and I was trying to get her interested in March Madness. And there was a commercial about wings from Wingstop, which I\u0026#39;m not a big Wingstop guy, it\u0026#39;s very, um, commercial. It\u0026#39;s very chain. That\u0026#39;s not my thing. I don\u0026#39;t love Wingstop, don\u0026#39;t love beat up. I love like a good kinda like dive bar wing place. That\u0026#39;s, that\u0026#39;s typically my preference when it comes to wings. And so my wife was like, you know, sounds good Wings. And I was like, I mean, yeah, wings always sound good to me, but for that night wings sounded good to her. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:37):\u003cbr\u003e\nAnd so she started googling in our town Best Wings in our Town and started getting all these recommendations, Yelp, Google Maps, five stars, four stars, four and a half stars, whatever. And we found this little bar that served wings that were supposedly pretty good. And so we start researching that, researching the wings, and then we\u0026#39;re like, okay, is this gonna be a place that like, is kid friendly? Like can we bring our kids to this bar? Is that gonna be okay? And so we start like researching that and reading through the reviews and reading through what people say. My point in saying all of that is that before we ever stepped foot in that restaurant, we did all kinds of different research. Not a ton, right? But like five to 10 minutes worth of research about wings, about the environment, about the prices, about the menu, all those things before we ever took our step into the, um, the bar. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:31):\u003cbr\u003e\nAnd so I just wanna say that, and I just want to encourage you as a church to start thinking greater than street to seat. Every single touchpoint that you offer from your church matters. If that\u0026#39;s what Starbucks does, which is the largest coffee chain in America, then your church can probably learn a couple of things from Starbucks. Another thing that was fascinating from the episode that I want to point out here before we wrap it up is that he went on to talk about this marketing and branding firm that works with all kinds of different competitors. And he used the example of Walmart and Target and he said, each and every competitor, each and every store, each and every entity, whatever it is, can only have one e s T. And when he said e s t, he said, for example, like Walmart is the cheapest and Target is the coolest. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:20):\u003cbr\u003e\nBut I just wanna ask you a question. Is Walmart always the cheapest? Sometimes Target is actually cheaper than Walmart, but you could, you, and he uses this example in the podcast. He says, there\u0026#39;s a guy who\u0026#39;s like, I, I would throw on slippers and a hoodie and not wash or wash my hair, brush my teeth, anything like that, just head into Walmart and grab something quick. But if I wanna go to Target, I gotta get myself ready, right? Why is that? He said, because each of those places have embraced what their e s t is Walmart being cheapest, target being coolest. So what is that for your church? You probably have something in mind, whether you\u0026#39;ve thought about it or not, um, spoken or unspoken, just about every place has an E s T that they want to be. What we often run into as agencies, churches, whatever, is that we want to be multiple of them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:09):\u003cbr\u003e\nWell, we wanna be the coolest and we wanna be the cheapest and we want, you just can\u0026#39;t be that. You have to pick one of those things and really hone in on it. So is your church gonna be the church that\u0026#39;s all about worship or is your church gonna be the church that\u0026#39;s all about kids and student ministry? Or is your church gonna be the church that\u0026#39;s all about ex expositional, expository preaching? Is your church gonna be the trendy church? Is your church gonna be the church with good coffee? Is your church? You see what I\u0026#39;m saying? And like, those things matter, but like one thing often rises above and rises to the top of what your church is. And and this is true of businesses and whatnot. And here\u0026#39;s the thing. He used an example in the podcast. He says, Southwest Airlines always said, we love you, we love our customers. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:52):\u003cbr\u003e\nAnd he said, that works until it doesn\u0026#39;t. And when Southwest had their debacle around Christmas and they couldn\u0026#39;t get people home for their Christmas and family gatherings, no amount of messaging, no amount of like, we love you, we are the airline oven for the people. None of that mattered. He said anymore why? He was like, because they failed. Like they dropped the ball big time and people didn\u0026#39;t feel that love sitting in the airport for 24, 36, 48, 72 hours. That is not the messaging that Southwest was giving across during those times. And so you can say what you are, but then you also have to turn around and deliver it. And so everything you do about your church, every single touchpoint that you make, it matters. So what are you going to do? What is that, that key core marker that you\u0026#39;re going to be with your church? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:41):\u003cbr\u003e\nAnd listen, I would, I would recommend if you\u0026#39;re a youth pastor, if you\u0026#39;re a church communications person, a church social media person listening to this podcast, you\u0026#39;re probably gonna wanna have to have a sit with some upper level leadership around this conversation. If you\u0026#39;re not a person at the table to have that conversation, ask your direct report. Hey, what, like, how, how can we come up with this? And your church may already have had some of those things. So then go back through and grade those things. Hire a secret shopper, like all sorts of different things. But I like, I just, I wanna point out that I think most churches do a good job, a decent job, you know, with people like secret shoppers, first time guests, all those things. But what are you communicating beyond the doors, beyond the Sunday morning, beyond your primary meeting experience? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:26):\u003cbr\u003e\nAnd what is your messaging to them? Because if, well he said the Starbucks guy, everything you do is branding, then have you taken enough time to distill that one to your primary core, what your messaging is going to be? Well, thanks everyone for hanging out again for another episode in the Books Hybrid Ministry episode 41. We are now only about 15. No, that\u0026#39;s a less than that. We\u0026#39;re like 11, 10, 11 episodes away from one year worth of podcasting. So we\u0026#39;ll do something exciting on episode 52. I\u0026#39;ll need to look, cuz I have a couple bonus episodes that have dropped that have, you know, kind of messed with our, our numbering there or whatever. But, but super excited to be with you, grateful that you\u0026#39;re continuing to be along in the journey. Hey, if you have questions, if you wanna get in touch with me, follow me on YouTube, follow me on TikTok, hit me up in the dm, head to our website, hybridministry.xyz. We would love to hear from you. We would love to start answering some questions. So if you have those, send them our way. But once again, thrilled that you were here with us and we will talk to you next time. And don\u0026#39;t forget, and as always, stay hybrid.\u003c/p\u003e","summary":"In this episode Nick explores and examines how Starbucks advertises and markets. As well as what we can learn from Target and Walmart and how every touch point is an opportunity to market yourself and convey who you are, and how the church can do that more effectively!","date_published":"2023-04-20T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/0a12d34c-98e9-4a40-87a5-de8c6b8099ab.mp3","mime_type":"audio/mpeg","size_in_bytes":24715565,"duration_in_seconds":1004}]},{"id":"0dfc36b8-91a9-44b3-8e88-d236bdafd656","title":"Episode 040: The Sixth Step of the Church Social Media Framework: Putting it All Together","url":"https://www.hybridministry.xyz/040","content_text":"In this episode Nick Recaps each step of the Church Social Media Framework for 2023, and he puts it all together. Get your notebooks out (or head to the transcripts) to take notes as we go quickly through all areas and social channels and lay out a church social media and marketing strategy.\n\nFollow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nTikTok: http://www.tiktok.com/@clasonnick\nTranscripts: http://www.hybridministry.xyz/040\n\nSHOWNOTES\n//TRAILER\nhttps://www.hybridministry.xyz/034\n//YOUTUBE\nhttps://www.hybridministry.xyz/035\n//TIKTOK\nhttps://www.hybridministry.xyz/036\n//FACEBOOK\nhttps://www.hybridministry.xyz/037\n//INSTAGRAM\nhttps://www.hybridministry.xyz/038\n//EMAIL, TEXT \u0026amp; WEBSITE\nhttps://www.hybridministry.xyz/039\n\nCOMPLETE YOUTUBE PLAYLIST\nhttps://www.youtube.com/watch?v=1YCREabCjGg\u0026amp;list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\u0026amp;index=1\n\nNUCLEUS WEBSITE BUILDER:\nhttps://www.nucleus.church\n\nTIMECODES\n00:00-02:24 Intro\n02:24-06:08 Becoming All Things to All People on Social and Digital Media\n06:08-08:36 Step #1: A Good Church Website\n08:36-11:08 Step #1 after the Website: YouTube\n11:08-17:53 The Full Weekly Social Media Strategy\n17:53-20:10 Better Weekly Church Emails\n20:10-21:59 Outro and Final Encouragements\n\nTRANSCRIPT\nNick Clason (00:00):\nWell, hello everybody. Welcome back to another episode of the Hybrid Ministry Show. My name is Nick Clason. I am going to be your host. And in this episode we are taking the last, uh, several episodes where we talked through YouTube, TikTok, Instagram, Facebook, email, text, website. And then we're gonna put it all together and hand you the perfect custom package social media plan for your church here in 2023. Excited to have you with us. As always, wanna let you know that every single episode we provide for you transcripts, you can head over to hybridministry.xyz for this episode. You'll go back slash 0 4 0 for episode 40. Also, we are on YouTube, so go ahead and click the subscribe button over on that. And finally, every little, uh, piece of content I pull out for these episodes, we also post those over on TikTok, so you can follow me, hit all those things up in the show notes and any other links and articles and relevant things that we're going to be talking about. \n\nNick Clason (01:10):\nI will also drop in the podcast episode show notes. Again, you can find all of that, um, just in your podcast catcher or at hybrid ministry dot x y z. Additionally, in as always, you know the drill, it would be incredibly beneficial and helpful to us if you'd consider giving us a rating or a review, a like or a subscribe on YouTube. All in any of those things, help us just be found, just be seen and get this message of hybrid ministry out to the masses a and to the world. And so if that's something that you have the time or are willing or able to do, we would greatly, greatly appreciate it. And as a thank you, we want to offer you a 100% completely free ebook. The title of the ebook is, have I already Ruined My Church's TikTok account? How to Post a TikTok from Scratch, starting at the very beginning from A to Z. \n\nNick Clason (02:00):\nYou can head to the show notes for a link to the ebook as well. Um, and what will come along with that is when you sign up, you'll also get a bonus throw in of the social media checklist. Everything you need to do every time you post to every single social media platform. Once again, so glad that you're with us. Let's go ahead and dive in and put all of the last several episodes together. Well, everyone, if you are just diving in, you, what you're doing is you are catching us at the sixth episode of the sixth Part Church Social Media Framework for Churches in 2023. And what we've done is we've parsed through each individual's social media platform as well as spent some time on website, email, and text. And so really we had four, and then we had an additional three that we package into one episode that was in the most recent episode. \n\nNick Clason (02:50):\nAnd then in this episode, we're gonna take all of those facets, all of those pieces, and we're going to put them all back together. So, uh, just as a reminder, all the way back at the very beginning of this episode in the trailer, um, I'll drop a link to those in the show notes. But we started with and talked about YouTube and if you've listened to any of these episodes or even just maybe a few of them, you are probably in the boat, probably one or two camps, one, wow, good information. Thank you. No way on the earth I would have time to do any of that. And I get it right, like it's a lot. It can feel overwhelming and definitely if you have none of it started starting and launching, some of these things will feel potentially overwhelming. The other camp is you're ready to take the hill. \n\nNick Clason (03:36):\nYou're like, let's go. I'm all in. I believe in this stuff. I think we do need to lean more into the hybrid space and reach more people where they are. And whatever the camp you're in, let me just remind you that one of the things we talked about in the very, very, very first episode is that the apostle Paul reminds us and says that he became all things to all people. And in that way, we're gonna do that. And I'm not saying that we're gonna bend to culture and go, you know, the wayward ways of the world, but we are going to find the places that our people are and we're going to intersect and enter into their life, um, with the places that they're finding themselves. And so a majority of people are spending time on phones, on social media, and, and, you know, this is how they are living their lives. \n\nNick Clason (04:22):\nLike less and less people are sitting down, uh, to browse a computer to find information about churches, websites, whatever, whatnot. But what they are doing is they are navigating, scrolling and spending majority of time on social media. Now, every demographic is a little bit different. You know, gen Xers, boomers might be spending more time on Facebook where millennials might be spending more time on Instagram. Gen Z and Jen Alpha are finding themselves on things like TikTok can be real. The fact of the matter is like we have this unique moment in history and time on social media where all of the platforms are in an alignment of what they want, short form, vertical video based content. And this is how we can provide that, and we can put that together on a social media strategy for our churches. So before you give up, before you let go, this is the why behind the, what all these reasons is. \n\nNick Clason (05:19):\nWe wanna show up in some of the most meaningful places of people's lives. And not because we think that like, you know, someone stumbles across a short 32nd TikTok that they're gonna like repent and give their life to Christ. But we're building a rapport, we're building a relationship. We're showing up regularly in the places that they also are finding their time to show up. And that's what the Apostle Paul, that's what missionaries, that's what pastors would do. So how can we, how can you position yourself and leverage yourself as a church to show up in a spot where you can help build trust and build rapport with people so that yeah, one, you are building a relationship, eventually down the line, they do make a decision, make a commitment, and become a more committed and devoted follower of Christ. So step number one, the first thing that you're gonna want to do is you're gonna want to have a good church website. \n\nNick Clason (06:16):\nYour website is sort of the backdrop and the, or the backstop you, if you will, of all of your social media platforms. For any of you who are baseball fans, you know that behind every, uh, catcher, um, there's a backstop. And so a pitcher throws and if the ball goes too far behind them, the ball gets stopped by what is called the backstop. And you can, you're gonna kinda want that as your website. It's also gonna sort of be your kind of home base. I'm very into baseball analogies this morning, apparently went to a baseball game last night. Uh, nonetheless, you want these things to sort of be your place where people can know, um, where they can always turn to. And so all of your social links should be able to go out from your websites as well as if you ever need to just embed a video or a resource or something like that, you need to have a website that is mobile friendly. \n\nNick Clason (07:08):\nUm, and that is also, you know, probably, let's be honest, even mobile first one that feels familiar to people, one that looks like other, um, websites that they're spending their time on. And so if you don't have a website yet, odds are you probably do hone that in a little bit. Um, get that built out so that it's a little bit more user friendly. Um, and begin to think about how can you create even like blogs or resources or other additional pieces of content that can go with and supplement some of the other social media things that we are gonna be talking about. My all-time favorite website builder is from Nucleus. The guys up in Canada, pro Church tools, Brady Shearer and those guys. Phenomenal website builders. So easy. So user friendly and built four churches and four pastors. And you don't need a lot of like website information. \n\nNick Clason (07:59):\nKnow how knowledge to pull one of those off. So if you, um, are thinking about starting one or you're like a side ministry youth pastor and you have the go ahead from your senior pastor or communications team to build some sort of like additional website, this can be a great one. Stop shop. It also, excuse me, it also has podcast like functionality, sermon, um, upload places where you can link YouTube videos, all those types of things. So let your website kind of be your first stop, your first shop on, um, creating a backstop and creating a home base for everything else that we're about to talk about. \n\nNick Clason (08:38):\nAll right, so what about, uh, what, what's the first step then? All right, so the first step I would say and I would recommend is that we make it YouTube begin recording and putting up long form YouTube videos of your content, of your sermons from the weekend. And if you, um, did not go back and have not listened to the YouTube episode, uh, one of the things that I have been recommending, and one of the things that we have been doing in my own church in my own context is we don't have the framework and the infrastructure to like live stream our student ministry services. And so instead of, uh, buying cameras and hooking it up to the soundboard and just posting a video of me or anyone else on our team teaching, we are actually sitting down in front of a camera, much like I'm doing right now and just pre-filing our message, talk our message content that allows us to craft it and hone it specifically for YouTube, make it better YouTube length, create YouTube hooks. \n\nNick Clason (09:40):\nI can do some post-production editing type stuff, but then that also gives me like video clips that I can use later, oh, excuse me, that I can use later on down the road in and for social media. And so starting with YouTube as your spot, the other reason why that's important is because as we go, we're going to incorporate and use TikTok, Instagram reels, Facebook reels, and YouTube shorts. We're going to use all of those things. And if we're posting little, little snippets of, of the sermon of the message at the end of it, you can just have a ender screen that says, watch the full video on YouTube. And so when you do post something that goes viral or, or is seen by more people than just those who are following you or your church, what you can do is you can be pushing them to a longer form piece of content. \n\nNick Clason (10:30):\nIt's pushing them down that funnel, you're building a relationship with them and maybe they see a few of your messages, 1, 2, 3, of just the little clips until finally they're like, maybe I do wanna hear this message. Maybe there is something interesting and enticing that's gonna want me to click and hear the full version of this message. And so that's why I recommend starting with YouTube, starting with filming your messages and getting them posted up there, PA pr, use all the YouTube practices, use good thumbnails, use good titling, put 'em in playlists, use SEO related things, and all of that information is available for you and to you. In the YouTube episode that we talked about, Facebook reels, Instagram reels, YouTube shorts, and TikTok, I would recommend posting anywhere from 10 to 15 pieces of short form content per week. That is on average two to three pieces of content per day when you're in the growth phase. \n\nNick Clason (11:28):\nIf you're not in a phase where you're looking to grow and get a lot of awareness and people seeing you, um, then you still wanna try and remain consistent and you can maybe back that down to just one per day. Um, but what I would recommend is that you can, like I said, use the clips from your YouTube teaching video pre-filed and put them on your TikTok and Instagram reels account. I would also then aim, uh, to use things like trending sounds, trending hashtags, uh, templates that you see in cap cut. You know, the more time that you spend on TikTok personally, you're gonna know these things. And if you're like, well, that's not me, that's okay. Um, I would, I would beg you and recommend that you reach out and find someone in your church who's Gen Z, who's younger or who's a teenager, um, and who might have some ideas of things that you could do. \n\nNick Clason (12:18):\nBut keep in mind that the trends, they are quick. I mean, I remember at one point, um, I bookmarked one on like a Thursday and I came back around on Monday and it wasn't a thing really anymore. So you kind of just gotta jump on it and post it when it's available and ready to do that. So don't miss out on those. Hop onto those. And some of those things are, are the things that are gonna help you get discovered the most by outside people because it's, it's a popular thing in the moment. And so TikTok is pushing those pieces of content and you'll know the ones that are trending when like you get on TikTok yourself or Instagram or whatever, and you see it 2, 3, 4, 5 times in like one sitting, one stint. You know, it, it's just one of those things that like, it just keeps recurring. \n\nNick Clason (13:03):\nYou're like, okay, how can I use this? And if you go back even before the six part church social media framework, we did an episode on YouTube trends. And one of the things that they found was that they said, uh, consumers, um, are looking for content creators who are going to post like mem ified content or they're going to make jokes about like certain things in pop culture or whatever. So that is a thing that is both culturally relevant and I think it also can work for your churches. And so if you are using, um, TikTok, any of those things, think of it less of like a mini sermon posting platform and more of like a meme, a funny account like that. That's really why people are getting on those apps. They're getting on those apps to be entertained. What about Instagram? So Instagram that everything I just said, that's your Instagram reels strategy, however, there's more to do on Instagram. \n\nNick Clason (14:00):\nSo, um, what I'll do is, um, and I laid this out in the Instagram, uh, podcast, but on on your feed, if you hired me and you're asking me to like, uh, consult your church, this is what I would propose. I would propose a me Monday, 10 memes, curate them all throughout the week and then post your 10 best memes in a carousel post. I would recommend a TikTok Tuesday where you post one of your tos also to the feed. I would do a Wednesday night recap of what's going on in your church. So maybe like a carousel post of all the ministries that are meeting that night. Uh, if not, like I'm a youth pastor, so our main kind of night is Wednesday anchors us. And so I would do, um, if I don't have the ability to do photos, I would just do like a recap post. \n\nNick Clason (14:45):\nUm, on Thursday I would do some sort of like recap from your message. Uh, on the week on Friday I would do a photo dump of like, uh, a week in the life of my church. And then Saturday I would do either a sermon quote post or an invite back to church Sunday post. And if you don't wanna post Sunday, uh, then save that quote post for Sunday and do a, use the like Saturday invite to church post. There's a seven day posting strategy on your Instagram feed on stories. Uh, I would also focus on engaging heavily in your stories with your people. That's sort of the spot to kind of go back and forth and that's where your actual followers are going to be engaging and interacting with you. Um, and so you can take any of the other like Instagram real content that you've been posting that didn't also post to the theater that maybe didn't do as well. \n\nNick Clason (15:32):\nAnd you can also share those to your, uh, Instagram stories. And then you can use things like slider tools, question tools, true or false tools, poll tools, uh, question stickers and engage with your audience in that way. And so you can use the content you're already using and just repurpose it and push it out for stories. Other fun story ideas beyond reels are things like you can do like hot takes, like hot take oatmeal, oatmeal, um, raisin cookies are the best cookie. And put a little slider thing with like the fire emoji. Are they gonna slide it all the way down cuz they don't agree or all the way up cuz they do agree. You can do, uh, sermon recap quizzes or um, like total recall things like, I love things where you watch, have 'em watch a little clip and then you ask 'em a question about the clip they just watched. \n\nNick Clason (16:19):\nUh, you can do things like polls, you can do things like games. Um, take any game that you would maybe play on like a screen in your room, uh, especially if you're like youth pastor and you can just adapt it to Instagram. You can also post prayer requests and ask people like, what's going on in your life? How can we be praying for you? Stories have a lot, a lot of potential to help engage with your people one-on-one. So what would I do on Facebook? So like we talked about back in the Facebook episode, you should have a page that's your place where you're gonna be able to start throwing money towards ads if that's something that you're interested in or that you want to do. But I would also have a private group where you can have people. Um, and that's where you can really segment things out. \n\nNick Clason (16:58):\nSo parents of students, parents of kids, members of your church. And that's really where I would just spend the majority of your time. And in there I would do a very minimal amount of things. I would, uh, send like a weekly email of some sort. And if you have a good website, you don't need to make your email announcement heavy. You can make your email one story plus one call to action and that's it. And then you can take that good story that's gonna have a little bit more of like a blogy type vibe and you can also post that in your Facebook group with like an image that relates to the email of what's going on. And then I'll just post like one or two other things like, um, share, you know, share, share a photo of your view right now, um, bible emoji quizzes, just fun, quick kind of hitter things that you can post in there. \n\nNick Clason (17:47):\nBut then just let the group do its thing. Let the people drive the remainder of the content. I would also recommend sending out an email and a great to do that is Tuesday, it's historically been one of the like email days. They've done all sorts of studies on it. So schedule an email to go out by Tuesday morning at 9:00 AM then that way your people are gonna get used to it in a rhythm of expecting an email from you at the same time. Uh, if your email center gives you the opportunity to schedule it, I would definitely recommend scheduling it. That way you can get a little bit ahead and you don't have to just be chasing your email every single week. Uh, I would also perhaps consider linking some of the current messages in your email or any of the other things you wanna do on social media, any of the things you're trying to do to lean into the hybridization, lean into it and send links to those things in email because what it's gonna do is gonna kind of help create this like circular funnel of like hitting those pieces of content more and more and multiple times. \n\nNick Clason (18:44):\nAnd the same thing is true with texting. You can send out registration forms, you can send out reminders of things. All those can be linked directly to your website that you have built. Again, that's your backstop. And so now you have this all-inclusive plan from website with socials including YouTube and email and texting and all of that is sort of like your package. Listen to build anything from scratch, it takes work, takes effort, whatever platform you're on, it's gonna also just take consistency. So if it's, um, like in a group text, you can text out your TikTok link, you can stage announce your new YouTube channel, um, and emails. You can invite parents to Jo to jump into your Facebook groups, whatever the case may be. But use the different platforms to help cross promote as you're starting from scratch to help build that base, build that core of those people, um, subscribing and getting on things. \n\nNick Clason (19:36):\nAnd then a couple different times a year, run a blitz, get it like a big deal of a thing going on. Like right now, for example, I'm gonna date this because this is gonna come out after, but during March Madness we've been doing like a, a serial bracket in our youth ministry where people are voting on serial matchups and um, we've been using our parent email to help push and promote, um, the serial things, you know, going on in our, our ministry. So those can kind of help balance both the in-person and the online. And that's where you really get to see and use that hybrid stuff. Reminder, do not forget that God has placed you strategically where he has placed you. And while all of that slew of things may seem overwhelming, don't forget two things. One, just take one step and two, that's why we have transcripts. \n\nNick Clason (20:29):\nSo you can go back and you can parse that out and you can take that a little bit slower. If you were listening at 1.5 or two times speed, go back to the transcript and lay some of those things out. What is your next step if you're, if you've got nothing going, get a website Bill. If you got a website, then go ahead and get a YouTube channel you're not posting regularly. Start pre-filing your content, you know what I mean? Like, just take it one bite, one step at a time. You don't have to have it all done tomorrow. This is just my proposed and my recommended church YouTube strategy. And I think more, what I would say of all things is that at some point churches are gonna have to realize that social media is more than just a side gig or a volunteer role. \n\nNick Clason (21:12):\nIt is a full-time effort for somebody to pay attention to, to watch the analytics, to know what's going on. And so good luck to you as you navigate this, as you embrace it. We are always here. Please don't ever hesitate to reach out hybrid ministry.xyz for questions, for comments, for concerns, or follow us on YouTube or TikTok to hit us up in the dm, shoot us a message. However we can help. We wanna remind you that we are here, we want to give you guidance, point you in the right direction, but blessings on you, blessings on your ministry. And as always, never forget to stay hybrid.","content_html":"\u003cp\u003eIn this episode Nick Recaps each step of the Church Social Media Framework for 2023, and he puts it all together. Get your notebooks out (or head to the transcripts) to take notes as we go quickly through all areas and social channels and lay out a church social media and marketing strategy.\u003c/p\u003e\n\n\u003cp\u003eFollow Along on YouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nTranscripts: \u003ca href=\"http://www.hybridministry.xyz/040\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/040\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n//TRAILER\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/034\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/034\u003c/a\u003e\u003cbr\u003e\n//YOUTUBE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/035\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/035\u003c/a\u003e\u003cbr\u003e\n//TIKTOK\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/036\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/036\u003c/a\u003e\u003cbr\u003e\n//FACEBOOK\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/037\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/037\u003c/a\u003e\u003cbr\u003e\n//INSTAGRAM\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/038\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/038\u003c/a\u003e\u003cbr\u003e\n//EMAIL, TEXT \u0026amp; WEBSITE\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/039\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/039\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eCOMPLETE YOUTUBE PLAYLIST\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=1YCREabCjGg\u0026list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\u0026index=1\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=1YCREabCjGg\u0026amp;list=PLngXlSr64YaIbzg_DNJrTrCtBHQnxcOVo\u0026amp;index=1\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eNUCLEUS WEBSITE BUILDER:\u003cbr\u003e\n\u003ca href=\"https://www.nucleus.church\" rel=\"nofollow\"\u003ehttps://www.nucleus.church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:24 Intro\u003cbr\u003e\n02:24-06:08 Becoming All Things to All People on Social and Digital Media\u003cbr\u003e\n06:08-08:36 Step #1: A Good Church Website\u003cbr\u003e\n08:36-11:08 Step #1 after the Website: YouTube\u003cbr\u003e\n11:08-17:53 The Full Weekly Social Media Strategy\u003cbr\u003e\n17:53-20:10 Better Weekly Church Emails\u003cbr\u003e\n20:10-21:59 Outro and Final Encouragements\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, hello everybody. Welcome back to another episode of the Hybrid Ministry Show. My name is Nick Clason. I am going to be your host. And in this episode we are taking the last, uh, several episodes where we talked through YouTube, TikTok, Instagram, Facebook, email, text, website. And then we\u0026#39;re gonna put it all together and hand you the perfect custom package social media plan for your church here in 2023. Excited to have you with us. As always, wanna let you know that every single episode we provide for you transcripts, you can head over to hybridministry.xyz for this episode. You\u0026#39;ll go back slash 0 4 0 for episode 40. Also, we are on YouTube, so go ahead and click the subscribe button over on that. And finally, every little, uh, piece of content I pull out for these episodes, we also post those over on TikTok, so you can follow me, hit all those things up in the show notes and any other links and articles and relevant things that we\u0026#39;re going to be talking about. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:10):\u003cbr\u003e\nI will also drop in the podcast episode show notes. Again, you can find all of that, um, just in your podcast catcher or at hybrid ministry dot x y z. Additionally, in as always, you know the drill, it would be incredibly beneficial and helpful to us if you\u0026#39;d consider giving us a rating or a review, a like or a subscribe on YouTube. All in any of those things, help us just be found, just be seen and get this message of hybrid ministry out to the masses a and to the world. And so if that\u0026#39;s something that you have the time or are willing or able to do, we would greatly, greatly appreciate it. And as a thank you, we want to offer you a 100% completely free ebook. The title of the ebook is, have I already Ruined My Church\u0026#39;s TikTok account? How to Post a TikTok from Scratch, starting at the very beginning from A to Z. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:00):\u003cbr\u003e\nYou can head to the show notes for a link to the ebook as well. Um, and what will come along with that is when you sign up, you\u0026#39;ll also get a bonus throw in of the social media checklist. Everything you need to do every time you post to every single social media platform. Once again, so glad that you\u0026#39;re with us. Let\u0026#39;s go ahead and dive in and put all of the last several episodes together. Well, everyone, if you are just diving in, you, what you\u0026#39;re doing is you are catching us at the sixth episode of the sixth Part Church Social Media Framework for Churches in 2023. And what we\u0026#39;ve done is we\u0026#39;ve parsed through each individual\u0026#39;s social media platform as well as spent some time on website, email, and text. And so really we had four, and then we had an additional three that we package into one episode that was in the most recent episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:50):\u003cbr\u003e\nAnd then in this episode, we\u0026#39;re gonna take all of those facets, all of those pieces, and we\u0026#39;re going to put them all back together. So, uh, just as a reminder, all the way back at the very beginning of this episode in the trailer, um, I\u0026#39;ll drop a link to those in the show notes. But we started with and talked about YouTube and if you\u0026#39;ve listened to any of these episodes or even just maybe a few of them, you are probably in the boat, probably one or two camps, one, wow, good information. Thank you. No way on the earth I would have time to do any of that. And I get it right, like it\u0026#39;s a lot. It can feel overwhelming and definitely if you have none of it started starting and launching, some of these things will feel potentially overwhelming. The other camp is you\u0026#39;re ready to take the hill. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:36):\u003cbr\u003e\nYou\u0026#39;re like, let\u0026#39;s go. I\u0026#39;m all in. I believe in this stuff. I think we do need to lean more into the hybrid space and reach more people where they are. And whatever the camp you\u0026#39;re in, let me just remind you that one of the things we talked about in the very, very, very first episode is that the apostle Paul reminds us and says that he became all things to all people. And in that way, we\u0026#39;re gonna do that. And I\u0026#39;m not saying that we\u0026#39;re gonna bend to culture and go, you know, the wayward ways of the world, but we are going to find the places that our people are and we\u0026#39;re going to intersect and enter into their life, um, with the places that they\u0026#39;re finding themselves. And so a majority of people are spending time on phones, on social media, and, and, you know, this is how they are living their lives. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:22):\u003cbr\u003e\nLike less and less people are sitting down, uh, to browse a computer to find information about churches, websites, whatever, whatnot. But what they are doing is they are navigating, scrolling and spending majority of time on social media. Now, every demographic is a little bit different. You know, gen Xers, boomers might be spending more time on Facebook where millennials might be spending more time on Instagram. Gen Z and Jen Alpha are finding themselves on things like TikTok can be real. The fact of the matter is like we have this unique moment in history and time on social media where all of the platforms are in an alignment of what they want, short form, vertical video based content. And this is how we can provide that, and we can put that together on a social media strategy for our churches. So before you give up, before you let go, this is the why behind the, what all these reasons is. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:19):\u003cbr\u003e\nWe wanna show up in some of the most meaningful places of people\u0026#39;s lives. And not because we think that like, you know, someone stumbles across a short 32nd TikTok that they\u0026#39;re gonna like repent and give their life to Christ. But we\u0026#39;re building a rapport, we\u0026#39;re building a relationship. We\u0026#39;re showing up regularly in the places that they also are finding their time to show up. And that\u0026#39;s what the Apostle Paul, that\u0026#39;s what missionaries, that\u0026#39;s what pastors would do. So how can we, how can you position yourself and leverage yourself as a church to show up in a spot where you can help build trust and build rapport with people so that yeah, one, you are building a relationship, eventually down the line, they do make a decision, make a commitment, and become a more committed and devoted follower of Christ. So step number one, the first thing that you\u0026#39;re gonna want to do is you\u0026#39;re gonna want to have a good church website. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:16):\u003cbr\u003e\nYour website is sort of the backdrop and the, or the backstop you, if you will, of all of your social media platforms. For any of you who are baseball fans, you know that behind every, uh, catcher, um, there\u0026#39;s a backstop. And so a pitcher throws and if the ball goes too far behind them, the ball gets stopped by what is called the backstop. And you can, you\u0026#39;re gonna kinda want that as your website. It\u0026#39;s also gonna sort of be your kind of home base. I\u0026#39;m very into baseball analogies this morning, apparently went to a baseball game last night. Uh, nonetheless, you want these things to sort of be your place where people can know, um, where they can always turn to. And so all of your social links should be able to go out from your websites as well as if you ever need to just embed a video or a resource or something like that, you need to have a website that is mobile friendly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:08):\u003cbr\u003e\nUm, and that is also, you know, probably, let\u0026#39;s be honest, even mobile first one that feels familiar to people, one that looks like other, um, websites that they\u0026#39;re spending their time on. And so if you don\u0026#39;t have a website yet, odds are you probably do hone that in a little bit. Um, get that built out so that it\u0026#39;s a little bit more user friendly. Um, and begin to think about how can you create even like blogs or resources or other additional pieces of content that can go with and supplement some of the other social media things that we are gonna be talking about. My all-time favorite website builder is from Nucleus. The guys up in Canada, pro Church tools, Brady Shearer and those guys. Phenomenal website builders. So easy. So user friendly and built four churches and four pastors. And you don\u0026#39;t need a lot of like website information. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:59):\u003cbr\u003e\nKnow how knowledge to pull one of those off. So if you, um, are thinking about starting one or you\u0026#39;re like a side ministry youth pastor and you have the go ahead from your senior pastor or communications team to build some sort of like additional website, this can be a great one. Stop shop. It also, excuse me, it also has podcast like functionality, sermon, um, upload places where you can link YouTube videos, all those types of things. So let your website kind of be your first stop, your first shop on, um, creating a backstop and creating a home base for everything else that we\u0026#39;re about to talk about. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:38):\u003cbr\u003e\nAll right, so what about, uh, what, what\u0026#39;s the first step then? All right, so the first step I would say and I would recommend is that we make it YouTube begin recording and putting up long form YouTube videos of your content, of your sermons from the weekend. And if you, um, did not go back and have not listened to the YouTube episode, uh, one of the things that I have been recommending, and one of the things that we have been doing in my own church in my own context is we don\u0026#39;t have the framework and the infrastructure to like live stream our student ministry services. And so instead of, uh, buying cameras and hooking it up to the soundboard and just posting a video of me or anyone else on our team teaching, we are actually sitting down in front of a camera, much like I\u0026#39;m doing right now and just pre-filing our message, talk our message content that allows us to craft it and hone it specifically for YouTube, make it better YouTube length, create YouTube hooks. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:40):\u003cbr\u003e\nI can do some post-production editing type stuff, but then that also gives me like video clips that I can use later, oh, excuse me, that I can use later on down the road in and for social media. And so starting with YouTube as your spot, the other reason why that\u0026#39;s important is because as we go, we\u0026#39;re going to incorporate and use TikTok, Instagram reels, Facebook reels, and YouTube shorts. We\u0026#39;re going to use all of those things. And if we\u0026#39;re posting little, little snippets of, of the sermon of the message at the end of it, you can just have a ender screen that says, watch the full video on YouTube. And so when you do post something that goes viral or, or is seen by more people than just those who are following you or your church, what you can do is you can be pushing them to a longer form piece of content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:30):\u003cbr\u003e\nIt\u0026#39;s pushing them down that funnel, you\u0026#39;re building a relationship with them and maybe they see a few of your messages, 1, 2, 3, of just the little clips until finally they\u0026#39;re like, maybe I do wanna hear this message. Maybe there is something interesting and enticing that\u0026#39;s gonna want me to click and hear the full version of this message. And so that\u0026#39;s why I recommend starting with YouTube, starting with filming your messages and getting them posted up there, PA pr, use all the YouTube practices, use good thumbnails, use good titling, put \u0026#39;em in playlists, use SEO related things, and all of that information is available for you and to you. In the YouTube episode that we talked about, Facebook reels, Instagram reels, YouTube shorts, and TikTok, I would recommend posting anywhere from 10 to 15 pieces of short form content per week. That is on average two to three pieces of content per day when you\u0026#39;re in the growth phase. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:28):\u003cbr\u003e\nIf you\u0026#39;re not in a phase where you\u0026#39;re looking to grow and get a lot of awareness and people seeing you, um, then you still wanna try and remain consistent and you can maybe back that down to just one per day. Um, but what I would recommend is that you can, like I said, use the clips from your YouTube teaching video pre-filed and put them on your TikTok and Instagram reels account. I would also then aim, uh, to use things like trending sounds, trending hashtags, uh, templates that you see in cap cut. You know, the more time that you spend on TikTok personally, you\u0026#39;re gonna know these things. And if you\u0026#39;re like, well, that\u0026#39;s not me, that\u0026#39;s okay. Um, I would, I would beg you and recommend that you reach out and find someone in your church who\u0026#39;s Gen Z, who\u0026#39;s younger or who\u0026#39;s a teenager, um, and who might have some ideas of things that you could do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:18):\u003cbr\u003e\nBut keep in mind that the trends, they are quick. I mean, I remember at one point, um, I bookmarked one on like a Thursday and I came back around on Monday and it wasn\u0026#39;t a thing really anymore. So you kind of just gotta jump on it and post it when it\u0026#39;s available and ready to do that. So don\u0026#39;t miss out on those. Hop onto those. And some of those things are, are the things that are gonna help you get discovered the most by outside people because it\u0026#39;s, it\u0026#39;s a popular thing in the moment. And so TikTok is pushing those pieces of content and you\u0026#39;ll know the ones that are trending when like you get on TikTok yourself or Instagram or whatever, and you see it 2, 3, 4, 5 times in like one sitting, one stint. You know, it, it\u0026#39;s just one of those things that like, it just keeps recurring. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:03):\u003cbr\u003e\nYou\u0026#39;re like, okay, how can I use this? And if you go back even before the six part church social media framework, we did an episode on YouTube trends. And one of the things that they found was that they said, uh, consumers, um, are looking for content creators who are going to post like mem ified content or they\u0026#39;re going to make jokes about like certain things in pop culture or whatever. So that is a thing that is both culturally relevant and I think it also can work for your churches. And so if you are using, um, TikTok, any of those things, think of it less of like a mini sermon posting platform and more of like a meme, a funny account like that. That\u0026#39;s really why people are getting on those apps. They\u0026#39;re getting on those apps to be entertained. What about Instagram? So Instagram that everything I just said, that\u0026#39;s your Instagram reels strategy, however, there\u0026#39;s more to do on Instagram. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:00):\u003cbr\u003e\nSo, um, what I\u0026#39;ll do is, um, and I laid this out in the Instagram, uh, podcast, but on on your feed, if you hired me and you\u0026#39;re asking me to like, uh, consult your church, this is what I would propose. I would propose a me Monday, 10 memes, curate them all throughout the week and then post your 10 best memes in a carousel post. I would recommend a TikTok Tuesday where you post one of your tos also to the feed. I would do a Wednesday night recap of what\u0026#39;s going on in your church. So maybe like a carousel post of all the ministries that are meeting that night. Uh, if not, like I\u0026#39;m a youth pastor, so our main kind of night is Wednesday anchors us. And so I would do, um, if I don\u0026#39;t have the ability to do photos, I would just do like a recap post. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:45):\u003cbr\u003e\nUm, on Thursday I would do some sort of like recap from your message. Uh, on the week on Friday I would do a photo dump of like, uh, a week in the life of my church. And then Saturday I would do either a sermon quote post or an invite back to church Sunday post. And if you don\u0026#39;t wanna post Sunday, uh, then save that quote post for Sunday and do a, use the like Saturday invite to church post. There\u0026#39;s a seven day posting strategy on your Instagram feed on stories. Uh, I would also focus on engaging heavily in your stories with your people. That\u0026#39;s sort of the spot to kind of go back and forth and that\u0026#39;s where your actual followers are going to be engaging and interacting with you. Um, and so you can take any of the other like Instagram real content that you\u0026#39;ve been posting that didn\u0026#39;t also post to the theater that maybe didn\u0026#39;t do as well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:32):\u003cbr\u003e\nAnd you can also share those to your, uh, Instagram stories. And then you can use things like slider tools, question tools, true or false tools, poll tools, uh, question stickers and engage with your audience in that way. And so you can use the content you\u0026#39;re already using and just repurpose it and push it out for stories. Other fun story ideas beyond reels are things like you can do like hot takes, like hot take oatmeal, oatmeal, um, raisin cookies are the best cookie. And put a little slider thing with like the fire emoji. Are they gonna slide it all the way down cuz they don\u0026#39;t agree or all the way up cuz they do agree. You can do, uh, sermon recap quizzes or um, like total recall things like, I love things where you watch, have \u0026#39;em watch a little clip and then you ask \u0026#39;em a question about the clip they just watched. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:19):\u003cbr\u003e\nUh, you can do things like polls, you can do things like games. Um, take any game that you would maybe play on like a screen in your room, uh, especially if you\u0026#39;re like youth pastor and you can just adapt it to Instagram. You can also post prayer requests and ask people like, what\u0026#39;s going on in your life? How can we be praying for you? Stories have a lot, a lot of potential to help engage with your people one-on-one. So what would I do on Facebook? So like we talked about back in the Facebook episode, you should have a page that\u0026#39;s your place where you\u0026#39;re gonna be able to start throwing money towards ads if that\u0026#39;s something that you\u0026#39;re interested in or that you want to do. But I would also have a private group where you can have people. Um, and that\u0026#39;s where you can really segment things out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:58):\u003cbr\u003e\nSo parents of students, parents of kids, members of your church. And that\u0026#39;s really where I would just spend the majority of your time. And in there I would do a very minimal amount of things. I would, uh, send like a weekly email of some sort. And if you have a good website, you don\u0026#39;t need to make your email announcement heavy. You can make your email one story plus one call to action and that\u0026#39;s it. And then you can take that good story that\u0026#39;s gonna have a little bit more of like a blogy type vibe and you can also post that in your Facebook group with like an image that relates to the email of what\u0026#39;s going on. And then I\u0026#39;ll just post like one or two other things like, um, share, you know, share, share a photo of your view right now, um, bible emoji quizzes, just fun, quick kind of hitter things that you can post in there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:47):\u003cbr\u003e\nBut then just let the group do its thing. Let the people drive the remainder of the content. I would also recommend sending out an email and a great to do that is Tuesday, it\u0026#39;s historically been one of the like email days. They\u0026#39;ve done all sorts of studies on it. So schedule an email to go out by Tuesday morning at 9:00 AM then that way your people are gonna get used to it in a rhythm of expecting an email from you at the same time. Uh, if your email center gives you the opportunity to schedule it, I would definitely recommend scheduling it. That way you can get a little bit ahead and you don\u0026#39;t have to just be chasing your email every single week. Uh, I would also perhaps consider linking some of the current messages in your email or any of the other things you wanna do on social media, any of the things you\u0026#39;re trying to do to lean into the hybridization, lean into it and send links to those things in email because what it\u0026#39;s gonna do is gonna kind of help create this like circular funnel of like hitting those pieces of content more and more and multiple times. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:44):\u003cbr\u003e\nAnd the same thing is true with texting. You can send out registration forms, you can send out reminders of things. All those can be linked directly to your website that you have built. Again, that\u0026#39;s your backstop. And so now you have this all-inclusive plan from website with socials including YouTube and email and texting and all of that is sort of like your package. Listen to build anything from scratch, it takes work, takes effort, whatever platform you\u0026#39;re on, it\u0026#39;s gonna also just take consistency. So if it\u0026#39;s, um, like in a group text, you can text out your TikTok link, you can stage announce your new YouTube channel, um, and emails. You can invite parents to Jo to jump into your Facebook groups, whatever the case may be. But use the different platforms to help cross promote as you\u0026#39;re starting from scratch to help build that base, build that core of those people, um, subscribing and getting on things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:36):\u003cbr\u003e\nAnd then a couple different times a year, run a blitz, get it like a big deal of a thing going on. Like right now, for example, I\u0026#39;m gonna date this because this is gonna come out after, but during March Madness we\u0026#39;ve been doing like a, a serial bracket in our youth ministry where people are voting on serial matchups and um, we\u0026#39;ve been using our parent email to help push and promote, um, the serial things, you know, going on in our, our ministry. So those can kind of help balance both the in-person and the online. And that\u0026#39;s where you really get to see and use that hybrid stuff. Reminder, do not forget that God has placed you strategically where he has placed you. And while all of that slew of things may seem overwhelming, don\u0026#39;t forget two things. One, just take one step and two, that\u0026#39;s why we have transcripts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:29):\u003cbr\u003e\nSo you can go back and you can parse that out and you can take that a little bit slower. If you were listening at 1.5 or two times speed, go back to the transcript and lay some of those things out. What is your next step if you\u0026#39;re, if you\u0026#39;ve got nothing going, get a website Bill. If you got a website, then go ahead and get a YouTube channel you\u0026#39;re not posting regularly. Start pre-filing your content, you know what I mean? Like, just take it one bite, one step at a time. You don\u0026#39;t have to have it all done tomorrow. This is just my proposed and my recommended church YouTube strategy. And I think more, what I would say of all things is that at some point churches are gonna have to realize that social media is more than just a side gig or a volunteer role. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:12):\u003cbr\u003e\nIt is a full-time effort for somebody to pay attention to, to watch the analytics, to know what\u0026#39;s going on. And so good luck to you as you navigate this, as you embrace it. We are always here. Please don\u0026#39;t ever hesitate to reach out hybrid ministry.xyz for questions, for comments, for concerns, or follow us on YouTube or TikTok to hit us up in the dm, shoot us a message. However we can help. We wanna remind you that we are here, we want to give you guidance, point you in the right direction, but blessings on you, blessings on your ministry. And as always, never forget to stay hybrid.\u003c/p\u003e","summary":"In this episode Nick Recaps each step of the Church Social Media Framework for 2023, and he puts it all together. Get your notebooks out (or head to the transcripts) to take notes as we go quickly through all areas and social channels and lay out a church social media and marketing strategy.","date_published":"2023-04-13T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/0dfc36b8-91a9-44b3-8e88-d236bdafd656.mp3","mime_type":"audio/mpeg","size_in_bytes":10645779,"duration_in_seconds":1318}]},{"id":"4be129bd-9d81-44d4-a39a-768155906225","title":"Episode 039: The Fifth Step of the Church Social Media Framework - Email and SMS Marketing","url":"https://www.hybridministry.xyz/039","content_text":"In this episode Nick unpacks the importance of Church wide email and text (sms) messaging. What is the role of these common marketing practices? Does it have a place in church? How should your church, in 2023, approach it? Along with what role does the church website play in all of this? All that and more in this episode!\n\nFollow Along on Youtube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nTikTok: https://www.tiktok.com/@clasonnick?lang=en\nShow Notes \u0026amp; Transcripts: http://www.hybridministry.xyz/039\nTikTok E Book: https://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nStep 1: YouTube: https://www.hybridministry.xyz/035\nTrailer: https://www.hybridministry.xyz/034\nPlanning Center People: https://www.planningcenter.com/people\nHubSpot: https://www.hubspot.com/\nSMS Marketing Rules and Regulations: https://act-on.com/blog/sms-marketing-regulations/#:~:text=The%20Telephone%20Consumer%20Protection%20Act%20(TCPA)%20is%20a%20United%20States,sending%20them%20marketing%20text%20messages\n\nTIMECODES \n00:00-02:46 Intro\n02:46-08:43 Email and Text Messaging's Place in Church Communications\n08:43-15:19 What is Email Marketing for Churches?\n15:19-17:57 What should you expect from Email Marketing?\n17:57-22:05 What is SMS or Text Message Marketing's place in churches?\n22:05-23:22 The Role of your Church Website\n23:22-24:20 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWell, hey there everybody. Welcome back to another episode of The Hybrid Minister Show. I am your host, as always, Nick Clason. So excited to be here with you. And in today's episode, we are going to be talking about email and text messaging. So you're like, wait a minute, hold on. I thought that this was the sixth part, church social media framework for churches in 2023. And yes, you would be correct. And then you're thinking, wait a minute, I email and text. That doesn't count. And actually I think it does. And so we're gonna dive into that why I think it matters, why I think you should be utilizing it for your church and why it can be beneficial. But before we do, if you don't know, we are on YouTube every single episode. So hey, to everyone watching on YouTube, it's good to see you over there on video. \n\nNick Clason (00:54):\nIf you're just listening to this in your ear holes, click the link in the show notes to head on over to YouTube to take a look, to watch, to even to subscribe. That'd be amazing. We'd love to have you over there. If you discovered us on YouTube or on shorts, we wanna let you know that we are also on website and we have a podcast. And so you can head to http://www.hybridministry.xyz. This is episode 39, so http://www.hybridministry.xyz/03. If you click that direct link, it will take you very specifically to this episode with transcripts for this episode, or if you just head to that website and head over to the blog section. There are two articles there, both with links to free, completely free resources to help you and your church navigate this social media landscape that we are in, including the ebook. \n\nNick Clason (01:40):\nHave I already ruined my church's TikTok account by what I've done and what I've posted? No, you should download it so that you know exactly what to do from start to finish all the way through. Uh, and maybe you know what you're doing, but maybe you have some volunteers or some staff and you, uh, want to help them understand what they're doing. You can put that ebook in their hands and it will help take them from a complete novice to an expert on TikTok in just a few short steps. And so that is a resource that we hope that will be beneficial to you. And, uh, hopefully something that, you know, that you can use and utilize for years and years to come, or at least for this year probably, because TikTok will then make an update and we'll have to update the book along with it. \n\nNick Clason (02:22):\nUm, if you find that helpful or if any of this helpful a share or a rating or a review would be incredible, it would just be your way of helping, uh, us get the word out, um, and letting your friends know that, hey, this is something that's useful, beneficial, and I am, uh, listening to it and you should as well. So without any further ado, let's dive into email and text messaging. Okay, so email, texting. I thought we were talking about social media. Well, if you go all the way back to the very first episode of this, and if you haven't had a chance to listen, um, you can go back. We dropped a trailers like a two-part trailer on kind of previewing this and then also the first episode, um, on YouTube where we sort of like laid the framework. But one of the things that we talked about was we talked about this idea of a funnel. \n\nNick Clason (03:08):\nAnd so if you are watching, you'll see me try to create one with my hands, but a funnel kinda like a triangle, right? The top is wider. You're gonna catch more people and the bottom is more narrow. Uh, the thing that most churches don't understand is that they actually start probably, um, depending on your marketing strategy. And I know that churches probably bach at that term marketing in some cases, but, um, churches almost always start with people more mid to bottom of the funnel. And so what then becomes tricky is you already have a very committed group of people that are already very deeply invested in your organization. They're just not, um, you're just not getting people on the top of the funnel, especially if you're a church that's, that's dying or hasn't seen new, um, people, you know, come through your doors in a while. \n\nNick Clason (03:55):\nAnd so social media might be one of your avenues to try and do that. And it very much can be YouTube, TikTok, Instagram, Facebook, all four of those phenomenal platforms. But in order to, and also might I add before I continue on, they're great marketing platforms too. Like some of the best marketing that our world has ever seen, cheapest marketing that our world has ever seen. So you can utilize those two year advantage. However, email and texts, I think are ways to drive people down the funnel more. Um, once they've found you on Instagram, once they found you on YouTube, once they've found you on t TikTok to drive them down the funnel more, um, and then ultimately become more and more, um, super fans of you. And I know that's not what we're trying to do in church, uh, but before they become a committed Christian, cuz ultimately the goal is to drive them to become a deeper, more devoted disciple of Jesus. \n\nNick Clason (04:51):\nBut if they're just discovering you on social media for the first time as a church, uh, you just want them to like you, right? You just want them to trust you as a church. You just want them to think your content is useful, beneficial, um, and helpful to them in their life. And so you just wanna drive them deeper and deeper. And so maybe you offer them something free like an ebook or maybe you offer them something, um, you know, like a checklist that they can get, uh, on their own and they, they sign up for an email list or a text messaging list or something like that and you drive them deeper down the funnel, right? And so that you a little bit, you gotta think about it, you might have a couple different tracks kind of going on. And that's what like super next level marketers do is they have like this, this track of people that are already their contributors or people who've already bought things and they got people who are just like in an awareness sort of like track trying to like discover more about your company. \n\nNick Clason (05:39):\nOkay? But here's the thing about email, and here's the thing about text is that they cost almost $0 to facilitate, uh, especially if you're like not looking to go full out, you know, become like a business on this. You're just trying to become a church to supplement what else you have going on on social media where some of these other platforms, yeah, you can do them all for free, but to really get some of that like, like legitimate organic, um, or I'm sorry, not organic, but some of that legitimate like far-reaching reach that people are often looking for. If you wanna like have an amazing Easter ad or something like that, you're probably gonna have to put some dollars behind it. And that's true just about everything in life. If you want something that is incredible and is gonna work for you to the best of its abilities, it's gonna probably be behind some sort of premium paywall, whether that be a tech service or an email service. \n\nNick Clason (06:34):\nHowever, as a church, you probably already have some of these tools at your disposal that you may or may not be tapping into depending on how much know-how you have. Cuz just about every church in America, um, has or should have some sort of church management software people, uh, a people software, a data captures sort of thing, you know, church, community builder, the rock, whatever. All of those have email, um, woven into it as well as text messaging woven into it. However, are they the most useful and beneficial advantageous of, you know, taking those emails, creating a funnel type content, moving people through a pathway and a process just depends if you kind of know, if you know what you're doing on there. So let's dive in a little bit more on that before we do a couple of just quick hitter stats so that you're aware of why text messaging and email can be so effective in your church today in 2023. \n\nNick Clason (07:31):\nFirst thing is this, 94% of people on the internet use email. 94%. That is crazy, right? That is more than TikTok. That is more than Facebook. That's like a wider adoption percentage of people. Almost everyone on the internet has an email account. Furthermore, 75% of adult users on the internet say that email marketing is their preferred form of marketing, which is fascinating because I don't think that we often think of email or texts as, as sexy as some of these other social media type platforms. But, uh, three, three quarters of people that use the, uh, internet so that they would just prefer email marketing to be done to them via email. The return on investment, the ROI is higher on these platforms, texting and email than they are on other social channels. And then finally, text message, open rates can go as high as get this, are you ready for it? \n\nNick Clason (08:31):\n98%. So let's dive in. Let's unpack what's going on here and why this can be so important and advantageous for your church. All right, so what is email marketing? If you were to just go on and you were to, to Google email marketing, there's a potential that you could get kind of lost in the weeds of, of terminology and words that are maybe not super familiar to you. But at its core, basically email marketing is an opportunity for an organization to connect regularly with its fans and at a church level, right? Like maybe they're not fans, but it's an opportunity for us to connect with members of our congregation. There's a lot of ways that churches actually believe it or not, have a upper hand on some companies with email marketing. And the reason of that is because they, like I said, they already have kind of a core base of people. \n\nNick Clason (09:24):\nWe already have a core base of people that we are pulling from, all right? And so it's not solely dependent upon us to craft and curate and build our own email list from zero. We already sort of have a base that we're starting with. And that's, that's an amazing place to be and that's an amazing advantage that we as a church, I I think sometimes we lament our, our position in the space. Like, oh, what was us? We're just a church, blah, blah, blah. Like, we have advantages that like other companies don't have. We're often handed email list with already done work for us. And so we just need to steward that well and continue to build upon that. And so I think that there's a, there's a space and a way to do that. Um, the church, like right, oftentimes we might have a hard time with social media or marketing or websites, but in this particular case and in this particular space, I think the church might actually have an upper hand. \n\nNick Clason (10:15):\nSo who is email marketing for you might be asking. It's for, honestly, it's for everybody. We said 94% of internet users say and claim that they have an internet account or an email account on the internet. So yeah, you should be using email in your church, you should be sending out regular updates. And here's the thing, um, and we're gonna talk about this a lot in the next episode, but if we have stuff on social media, we can use our email to supplement, to push, to promote people towards what we're already doing online so we can help connect our people, especially in our church, to what we're doing online. And then we can use online to help connect people to our email marketing list to help connect them to our church, our local body, our local assembly. Okay, so how do we start this? What do we do? \n\nNick Clason (11:03):\nIf you're like, okay, great, I'm in, I'm sold, what do I do? Well, first and foremost, if you're part of a church, you're probably watching this as a church, you know, social media manager, a youth pastor or a volunteer who's been handed the reigns of running social media on your church, what are you supposed to do? In most cases, like I said, I believe most churches, um, probably do, and if they don't, they probably should have some sort of church management database system. You know, I currently at the church, I'm at used church Community builder. In the past I've used Rock, I've used, um, uh, we've used ACS realm, we've used planning Center people. These are all different ones that I've used in different places. I've been in my, my ministry, my life. Uh, the reality is you probably want to at least start there because there's going to be the vast majority of your data, of your people, of your email addresses living and existing in there. \n\nNick Clason (11:59):\nAnd depending on the, uh, decision making prowess of people, there are gonna be people who in your church, who've already invested in that, paid for that and want you to be using it. I think that that's a great place to start. Um, what if your church doesn't have a database? Well, I definitely would encourage you to do it, and I know that there are some free ones out there. I know that Planning Center people, I believe, at least when I looked at it, this is like five plus years ago, but they said that they would be forever and always free. Um, there are other modules, which is part of the, the downside is like you can get all your data in planning center people, but then to use it for giving or to use it for events or whatever, like those aren't free. And so for them to pair and work well with each other, uh, you have to start paying. \n\nNick Clason (12:46):\nAnd so that's the downside. However, let me just say my favorite, the planning center you pay like individually, so like a giving is a, a different price and events is a different price and registration is a different price and services is a different price and all these things, it, it adds up quickly. However, let me just say it's, it was my favorite database I ever worked with, ever, ever, ever. Um, I currently, and most churches I feel like have adopted like c b Church community seems to be a really popular one. Um, very much not my favorite one. It's, it's good, it's sleek, it's got web interface, that's fine. But like on the email side, on the marketing side, and I know that, um, if you guys have been around from the very, very beginning listening to our podcast, if you go back and listen to episode one, the episode like seven or eight, I had a co-host, his name was Matt, he moved and his new job wouldn't really allow him to, to be on this podcast regularly. \n\nNick Clason (13:39):\nSo we've sorta, um, amicably parted ways. He's doing his thing, I'm doing my thing. But Matt was a marketing a marketer first that worked in a church. And I know that his big thing was that databases don't always give him what he wanted as a marketer. So as a marketer, like someone who works in the business space, what he recommended was HubSpot. Um, and that is, that's for making money for businesses and churches are built, uh, with a different, um, need on those church management softwares. And he thought that we could do everything we needed to do for churches in HubSpot. Now, um, to, uh, you know, to push back on that a little bit, he might not have known everything that we needed as churches, right? Like for example, HubSpot might not have a baptism date field in the church community in the like database thing, right? \n\nNick Clason (14:33):\nBut it is, it will give you everything that you need for email addresses, websites, you can create ClickFunnels, you can create, uh, all types of things where you can very easily capture someone's name and email address and then move them down a pathway or a process. And that's what Matt was trying to do at the church that we were both at in Chicago, at Parkview. Ultimately, that's part of the reason why he ended up stepping away. And myself as well. We just, we, he couldn't get people on board with the idea. All that being said, you, if you don't have something, you should have something and you should at least start with exploring some of these free ones. So I'll drop some of these links in the show notes, uh, HubSpot, I'll drop planning center people in the, in the show notes so that you have those things to check out. \n\nNick Clason (15:16):\nUm, hopefully that's something that's useful and beneficial to you. What should you expect? The, the one main thing I want you to know is that you should not get discouraged by what seems to be low email open rates. So according to studies that have been done for years and years and years, the average email list open rate is 21.3%, which I get that seems crazy low, but when it pertains to email marketing, if you're anywhere in that range, you are succeeding. Surprisingly. I know it's crazy. Uh, this is why delivering things like valuable content with interesting subjects and things that are gonna actually cause people to actually click open the emails is so important. I mean, just think about it for yourself, right? You probably get inundated with emails and you probably just bulk delete them. You're not gonna open them. That's exactly why email openers are at 21.3%. \n\nNick Clason (16:07):\nThat's why it's important to be creative with your subjects. So a couple of things, send it from a person. I've found, uh, if you send it from such and such baptist church.com, uh, this week's announcements that is so easy to ignore, I'm sorry, no offense, no one cares about your announcements enough to open your email list because they're also swimming through their child's elementary school email list and they're Cole's coupons that they're getting. And like all these things, right? They don't care. But if you send it from Pastor Jim and he says, this one key thing helped me grow my faith, all of a sudden you're like, wait, what was that? I wanna know what Pastor Jim's, one key thing to growing in his faith was maybe I should click open that. And then what that is is that's a short little blurb and then boom it to link out to a YouTube short or a full YouTube message that you've done. \n\nNick Clason (16:54):\nAll of a sudden, wait a minute, now we're cooking with gas. See what I'm saying? And if you're not just always only capturing moments from your sermons, then when you send it to your church, people who have already maybe seen that because they've already attended your service. However, keep in mind, at least in most churches I've been to the average person attends 1.4 times per month. So that means they probably more than likely didn't see the sermon. So that is not a bad strategy. However, if you have the bandwidth in time to create something more like a podcast or something else or some other like, um, some other resource that explains more to them, that's gonna be even more valuable. Where your pastor's sitting down having a conversation with another person on staff or a host and he's talking through some of these things and it's maybe sermon related or sermon adjacent, but not just sermon. \n\nNick Clason (17:43):\nSo that's an example of how you can start to kind of bump your email open rates, think through sending it from an actual person and think through crafting sub uh, subjects that spark and evoke curiosity. So that's email marketing. What's text message marketing? So same thing, short message service or sms. You probably heard that before. Marketing is another word to just say text message marketing, but it's a form of marketing that businesses use to send promotions to customers via text message. There's three main benefits of SMS messaging as far as I can see. Number one, it's fast, okay? As opposed to waiting and hoping for people to discover your content and social media, you post it, you kinda wait, you see, does this thing hit the lottery tickets? Do the views go up? SMS messaging your fans, followers, people that likeactually post SMS hap uh, messaging happens almost instantaneously. \n\nNick Clason (18:37):\nSecondly, the open rates are ridiculous. Open rates are an alarming 98%, which compared to email marketing seems like a messaging hack that is almost too good to be true and you might be right. And then finally, response rates are also good too. You can send a message and rates are are good. Around 45% of people say that they respond to text messaging, uh, messages compared to only about 7% of click rate through email marketing statistics. So those are some of the, um, upsides. Who is it for? Well definitely for, for I think younger people in your church, gen z, gen Alpha, who may only have like an email address to create an account. Um, and they don't, they only like nominally check it. Um, also for parents, um, for people in your church, people, almost everyone has a cell phone these days so you can use it. \n\nNick Clason (19:27):\nThe downfalls of it though can be tricky because you are gonna be navigating some red tape and I will drop a link in the show notes for more of that. Um, and kind of how to navigate that so that you don't get in trouble with like, um, the government and people who are trying to regulate text messaging and text messaging marketing. Um, but while that 98% open rate seems like something you may want to take advantage of it, you also want to be careful not to abuse it either. For example, um, I order my t-shirts from an, actually this is one of those t-shirts, um, from an online t-shirt company and I clicked up, I clicked on a text messaging thing, um, when I ordered to get like a discount and they text me every single day. I ignored them honestly, like I'm not, but the thing is, I'll probably go back and order from them. \n\nNick Clason (20:12):\nAnd so when that time comes, I'll scroll back through my messages and see are they offering any sort of promo right now before I go back in order. However, you gotta be careful to not blur that line. So I would suggest probably somewhere between one and two times a week a absolute maximum, maybe even less. But you can, again, if you add value and you send something that's interesting, people are going to be much more inclined to open it. If you're just listen to me. If you're just sending announcement after announcement after announcement about in-person event, in-person event, in-person event, they're not interested in that. However, if you're like, Hey, have you seen this hilarious TikTok that we just posted? Check it out. People might be more inclined to click through some of those things that may seem unspiritual to you. You just have to weigh the benefit of it. \n\nNick Clason (20:59):\nCuz here's the thing, if you do send that a few times and that becomes something that people look forward to, then when you do send something meaningful and valuable, they're actually going to click on it and not ignore it because you've sent them things before that seem normal that aren't just invitations back to the church picnic. So the best way to start, I would say, is to build this through your database. Um, some databases require weird things like ours, church community builder, they require needing to know the carrier. So like Verizon at and t, um, others, you can, you can collect them through other text messaging services that you pay per text or whatever. Um, whatever the case may be. A great place to start is probably your church database cuz you've already gotten permission to collect some of that data and so thus to then start parcelling off and using some of that, uh, is not a bad place to start with already a base of people. \n\nNick Clason (21:50):\nJust make sure that someone has a hook into being able to sign up for a text messaging service if that's something that, uh, they're gonna be able to want to do. Like I said, there are some rules for it. So make sure that you check those out. Link in the show notes. Last but not least, I would definitely be remiss to not mention website. You wanna have a website, um, not necessarily an app and um, our friend Brady Sheer talks about this all the time, so go search stuff on him about church apps. But you wanna have a good mobile friendly website that you can sort of operate as your central stop for everyone in your church and they can know that they can always go to that website and they can get the information that they need. So then your email and your text messaging things are not your primary vehicles and drivers of communication. \n\nNick Clason (22:38):\nAnd so if someone's like, crap, where's that information? They're not having to dig back through emails and be like, is that the one? Is that the one? Is that the one? They can know that they're gonna go to your website and it's gonna be useful and reliable. And so I'm not gonna talk much on that cuz that's gonna sort of be the glue to everything in the next episode. But we can't, um, we cannot neglect and we cannot forget to talk about the importance of a good mobile friendly website that people can access on their phones at just about any given time in the world. That links and curates and pulls together all of these social media, email, tech, all these things and they all sort of swirl in and the website is your central spot where all of those are pointing back too. Well, hey everyone, thanks again so much for hanging out in this episode. \n\nNick Clason (23:26):\nI hope you found this info about email and text messaging helpful. I know I didn't give a lot of like very like, Hey, go to this website and do it because a lot of it is gonna be dependent upon your church. So start exploring, start having those conversations and if they're not existing, hey, guess what? You are the pioneer of this. Don't let it die like it is your, uh, you. This is something that you can steward and that you can take to help spread the message of Jesus to both the people in your church. Drive them deeper down that funnel to be more devoted followers of Christ as well as helping people outside of your church connect more and more with your local church. You are doing an incredible work. Keep it up. Um, and don't forget as always to stay hybrid.","content_html":"\u003cp\u003eIn this episode Nick unpacks the importance of Church wide email and text (sms) messaging. What is the role of these common marketing practices? Does it have a place in church? How should your church, in 2023, approach it? Along with what role does the church website play in all of this? All that and more in this episode!\u003c/p\u003e\n\n\u003cp\u003eFollow Along on Youtube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick?lang=en\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick?lang=en\u003c/a\u003e\u003cbr\u003e\nShow Notes \u0026amp; Transcripts: \u003ca href=\"http://www.hybridministry.xyz/039\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/039\u003c/a\u003e\u003cbr\u003e\nTikTok E Book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nStep 1: YouTube: \u003ca href=\"https://www.hybridministry.xyz/035\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/035\u003c/a\u003e\u003cbr\u003e\nTrailer: \u003ca href=\"https://www.hybridministry.xyz/034\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/034\u003c/a\u003e\u003cbr\u003e\nPlanning Center People: \u003ca href=\"https://www.planningcenter.com/people\" rel=\"nofollow\"\u003ehttps://www.planningcenter.com/people\u003c/a\u003e\u003cbr\u003e\nHubSpot: \u003ca href=\"https://www.hubspot.com/\" rel=\"nofollow\"\u003ehttps://www.hubspot.com/\u003c/a\u003e\u003cbr\u003e\nSMS Marketing Rules and Regulations: \u003ca href=\"https://act-on.com/blog/sms-marketing-regulations/#:%7E:text=The%20Telephone%20Consumer%20Protection%20Act%20(TCPA)%20is%20a%20United%20States,sending%20them%20marketing%20text%20messages\" rel=\"nofollow\"\u003ehttps://act-on.com/blog/sms-marketing-regulations/#:~:text=The%20Telephone%20Consumer%20Protection%20Act%20(TCPA)%20is%20a%20United%20States,sending%20them%20marketing%20text%20messages\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e \u003cbr\u003e\n00:00-02:46 Intro\u003cbr\u003e\n02:46-08:43 Email and Text Messaging\u0026#39;s Place in Church Communications\u003cbr\u003e\n08:43-15:19 What is Email Marketing for Churches?\u003cbr\u003e\n15:19-17:57 What should you expect from Email Marketing?\u003cbr\u003e\n17:57-22:05 What is SMS or Text Message Marketing\u0026#39;s place in churches?\u003cbr\u003e\n22:05-23:22 The Role of your Church Website\u003cbr\u003e\n23:22-24:20 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, hey there everybody. Welcome back to another episode of The Hybrid Minister Show. I am your host, as always, Nick Clason. So excited to be here with you. And in today\u0026#39;s episode, we are going to be talking about email and text messaging. So you\u0026#39;re like, wait a minute, hold on. I thought that this was the sixth part, church social media framework for churches in 2023. And yes, you would be correct. And then you\u0026#39;re thinking, wait a minute, I email and text. That doesn\u0026#39;t count. And actually I think it does. And so we\u0026#39;re gonna dive into that why I think it matters, why I think you should be utilizing it for your church and why it can be beneficial. But before we do, if you don\u0026#39;t know, we are on YouTube every single episode. So hey, to everyone watching on YouTube, it\u0026#39;s good to see you over there on video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:54):\u003cbr\u003e\nIf you\u0026#39;re just listening to this in your ear holes, click the link in the show notes to head on over to YouTube to take a look, to watch, to even to subscribe. That\u0026#39;d be amazing. We\u0026#39;d love to have you over there. If you discovered us on YouTube or on shorts, we wanna let you know that we are also on website and we have a podcast. And so you can head to \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e. This is episode 39, so \u003ca href=\"http://www.hybridministry.xyz/03\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/03\u003c/a\u003e. If you click that direct link, it will take you very specifically to this episode with transcripts for this episode, or if you just head to that website and head over to the blog section. There are two articles there, both with links to free, completely free resources to help you and your church navigate this social media landscape that we are in, including the ebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:40):\u003cbr\u003e\nHave I already ruined my church\u0026#39;s TikTok account by what I\u0026#39;ve done and what I\u0026#39;ve posted? No, you should download it so that you know exactly what to do from start to finish all the way through. Uh, and maybe you know what you\u0026#39;re doing, but maybe you have some volunteers or some staff and you, uh, want to help them understand what they\u0026#39;re doing. You can put that ebook in their hands and it will help take them from a complete novice to an expert on TikTok in just a few short steps. And so that is a resource that we hope that will be beneficial to you. And, uh, hopefully something that, you know, that you can use and utilize for years and years to come, or at least for this year probably, because TikTok will then make an update and we\u0026#39;ll have to update the book along with it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:22):\u003cbr\u003e\nUm, if you find that helpful or if any of this helpful a share or a rating or a review would be incredible, it would just be your way of helping, uh, us get the word out, um, and letting your friends know that, hey, this is something that\u0026#39;s useful, beneficial, and I am, uh, listening to it and you should as well. So without any further ado, let\u0026#39;s dive into email and text messaging. Okay, so email, texting. I thought we were talking about social media. Well, if you go all the way back to the very first episode of this, and if you haven\u0026#39;t had a chance to listen, um, you can go back. We dropped a trailers like a two-part trailer on kind of previewing this and then also the first episode, um, on YouTube where we sort of like laid the framework. But one of the things that we talked about was we talked about this idea of a funnel. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:08):\u003cbr\u003e\nAnd so if you are watching, you\u0026#39;ll see me try to create one with my hands, but a funnel kinda like a triangle, right? The top is wider. You\u0026#39;re gonna catch more people and the bottom is more narrow. Uh, the thing that most churches don\u0026#39;t understand is that they actually start probably, um, depending on your marketing strategy. And I know that churches probably bach at that term marketing in some cases, but, um, churches almost always start with people more mid to bottom of the funnel. And so what then becomes tricky is you already have a very committed group of people that are already very deeply invested in your organization. They\u0026#39;re just not, um, you\u0026#39;re just not getting people on the top of the funnel, especially if you\u0026#39;re a church that\u0026#39;s, that\u0026#39;s dying or hasn\u0026#39;t seen new, um, people, you know, come through your doors in a while. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:55):\u003cbr\u003e\nAnd so social media might be one of your avenues to try and do that. And it very much can be YouTube, TikTok, Instagram, Facebook, all four of those phenomenal platforms. But in order to, and also might I add before I continue on, they\u0026#39;re great marketing platforms too. Like some of the best marketing that our world has ever seen, cheapest marketing that our world has ever seen. So you can utilize those two year advantage. However, email and texts, I think are ways to drive people down the funnel more. Um, once they\u0026#39;ve found you on Instagram, once they found you on YouTube, once they\u0026#39;ve found you on t TikTok to drive them down the funnel more, um, and then ultimately become more and more, um, super fans of you. And I know that\u0026#39;s not what we\u0026#39;re trying to do in church, uh, but before they become a committed Christian, cuz ultimately the goal is to drive them to become a deeper, more devoted disciple of Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:51):\u003cbr\u003e\nBut if they\u0026#39;re just discovering you on social media for the first time as a church, uh, you just want them to like you, right? You just want them to trust you as a church. You just want them to think your content is useful, beneficial, um, and helpful to them in their life. And so you just wanna drive them deeper and deeper. And so maybe you offer them something free like an ebook or maybe you offer them something, um, you know, like a checklist that they can get, uh, on their own and they, they sign up for an email list or a text messaging list or something like that and you drive them deeper down the funnel, right? And so that you a little bit, you gotta think about it, you might have a couple different tracks kind of going on. And that\u0026#39;s what like super next level marketers do is they have like this, this track of people that are already their contributors or people who\u0026#39;ve already bought things and they got people who are just like in an awareness sort of like track trying to like discover more about your company. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:39):\u003cbr\u003e\nOkay? But here\u0026#39;s the thing about email, and here\u0026#39;s the thing about text is that they cost almost $0 to facilitate, uh, especially if you\u0026#39;re like not looking to go full out, you know, become like a business on this. You\u0026#39;re just trying to become a church to supplement what else you have going on on social media where some of these other platforms, yeah, you can do them all for free, but to really get some of that like, like legitimate organic, um, or I\u0026#39;m sorry, not organic, but some of that legitimate like far-reaching reach that people are often looking for. If you wanna like have an amazing Easter ad or something like that, you\u0026#39;re probably gonna have to put some dollars behind it. And that\u0026#39;s true just about everything in life. If you want something that is incredible and is gonna work for you to the best of its abilities, it\u0026#39;s gonna probably be behind some sort of premium paywall, whether that be a tech service or an email service. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:34):\u003cbr\u003e\nHowever, as a church, you probably already have some of these tools at your disposal that you may or may not be tapping into depending on how much know-how you have. Cuz just about every church in America, um, has or should have some sort of church management software people, uh, a people software, a data captures sort of thing, you know, church, community builder, the rock, whatever. All of those have email, um, woven into it as well as text messaging woven into it. However, are they the most useful and beneficial advantageous of, you know, taking those emails, creating a funnel type content, moving people through a pathway and a process just depends if you kind of know, if you know what you\u0026#39;re doing on there. So let\u0026#39;s dive in a little bit more on that before we do a couple of just quick hitter stats so that you\u0026#39;re aware of why text messaging and email can be so effective in your church today in 2023. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:31):\u003cbr\u003e\nFirst thing is this, 94% of people on the internet use email. 94%. That is crazy, right? That is more than TikTok. That is more than Facebook. That\u0026#39;s like a wider adoption percentage of people. Almost everyone on the internet has an email account. Furthermore, 75% of adult users on the internet say that email marketing is their preferred form of marketing, which is fascinating because I don\u0026#39;t think that we often think of email or texts as, as sexy as some of these other social media type platforms. But, uh, three, three quarters of people that use the, uh, internet so that they would just prefer email marketing to be done to them via email. The return on investment, the ROI is higher on these platforms, texting and email than they are on other social channels. And then finally, text message, open rates can go as high as get this, are you ready for it? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:31):\u003cbr\u003e\n98%. So let\u0026#39;s dive in. Let\u0026#39;s unpack what\u0026#39;s going on here and why this can be so important and advantageous for your church. All right, so what is email marketing? If you were to just go on and you were to, to Google email marketing, there\u0026#39;s a potential that you could get kind of lost in the weeds of, of terminology and words that are maybe not super familiar to you. But at its core, basically email marketing is an opportunity for an organization to connect regularly with its fans and at a church level, right? Like maybe they\u0026#39;re not fans, but it\u0026#39;s an opportunity for us to connect with members of our congregation. There\u0026#39;s a lot of ways that churches actually believe it or not, have a upper hand on some companies with email marketing. And the reason of that is because they, like I said, they already have kind of a core base of people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:24):\u003cbr\u003e\nWe already have a core base of people that we are pulling from, all right? And so it\u0026#39;s not solely dependent upon us to craft and curate and build our own email list from zero. We already sort of have a base that we\u0026#39;re starting with. And that\u0026#39;s, that\u0026#39;s an amazing place to be and that\u0026#39;s an amazing advantage that we as a church, I I think sometimes we lament our, our position in the space. Like, oh, what was us? We\u0026#39;re just a church, blah, blah, blah. Like, we have advantages that like other companies don\u0026#39;t have. We\u0026#39;re often handed email list with already done work for us. And so we just need to steward that well and continue to build upon that. And so I think that there\u0026#39;s a, there\u0026#39;s a space and a way to do that. Um, the church, like right, oftentimes we might have a hard time with social media or marketing or websites, but in this particular case and in this particular space, I think the church might actually have an upper hand. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:15):\u003cbr\u003e\nSo who is email marketing for you might be asking. It\u0026#39;s for, honestly, it\u0026#39;s for everybody. We said 94% of internet users say and claim that they have an internet account or an email account on the internet. So yeah, you should be using email in your church, you should be sending out regular updates. And here\u0026#39;s the thing, um, and we\u0026#39;re gonna talk about this a lot in the next episode, but if we have stuff on social media, we can use our email to supplement, to push, to promote people towards what we\u0026#39;re already doing online so we can help connect our people, especially in our church, to what we\u0026#39;re doing online. And then we can use online to help connect people to our email marketing list to help connect them to our church, our local body, our local assembly. Okay, so how do we start this? What do we do? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:03):\u003cbr\u003e\nIf you\u0026#39;re like, okay, great, I\u0026#39;m in, I\u0026#39;m sold, what do I do? Well, first and foremost, if you\u0026#39;re part of a church, you\u0026#39;re probably watching this as a church, you know, social media manager, a youth pastor or a volunteer who\u0026#39;s been handed the reigns of running social media on your church, what are you supposed to do? In most cases, like I said, I believe most churches, um, probably do, and if they don\u0026#39;t, they probably should have some sort of church management database system. You know, I currently at the church, I\u0026#39;m at used church Community builder. In the past I\u0026#39;ve used Rock, I\u0026#39;ve used, um, uh, we\u0026#39;ve used ACS realm, we\u0026#39;ve used planning Center people. These are all different ones that I\u0026#39;ve used in different places. I\u0026#39;ve been in my, my ministry, my life. Uh, the reality is you probably want to at least start there because there\u0026#39;s going to be the vast majority of your data, of your people, of your email addresses living and existing in there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:59):\u003cbr\u003e\nAnd depending on the, uh, decision making prowess of people, there are gonna be people who in your church, who\u0026#39;ve already invested in that, paid for that and want you to be using it. I think that that\u0026#39;s a great place to start. Um, what if your church doesn\u0026#39;t have a database? Well, I definitely would encourage you to do it, and I know that there are some free ones out there. I know that Planning Center people, I believe, at least when I looked at it, this is like five plus years ago, but they said that they would be forever and always free. Um, there are other modules, which is part of the, the downside is like you can get all your data in planning center people, but then to use it for giving or to use it for events or whatever, like those aren\u0026#39;t free. And so for them to pair and work well with each other, uh, you have to start paying. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:46):\u003cbr\u003e\nAnd so that\u0026#39;s the downside. However, let me just say my favorite, the planning center you pay like individually, so like a giving is a, a different price and events is a different price and registration is a different price and services is a different price and all these things, it, it adds up quickly. However, let me just say it\u0026#39;s, it was my favorite database I ever worked with, ever, ever, ever. Um, I currently, and most churches I feel like have adopted like c b Church community seems to be a really popular one. Um, very much not my favorite one. It\u0026#39;s, it\u0026#39;s good, it\u0026#39;s sleek, it\u0026#39;s got web interface, that\u0026#39;s fine. But like on the email side, on the marketing side, and I know that, um, if you guys have been around from the very, very beginning listening to our podcast, if you go back and listen to episode one, the episode like seven or eight, I had a co-host, his name was Matt, he moved and his new job wouldn\u0026#39;t really allow him to, to be on this podcast regularly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:39):\u003cbr\u003e\nSo we\u0026#39;ve sorta, um, amicably parted ways. He\u0026#39;s doing his thing, I\u0026#39;m doing my thing. But Matt was a marketing a marketer first that worked in a church. And I know that his big thing was that databases don\u0026#39;t always give him what he wanted as a marketer. So as a marketer, like someone who works in the business space, what he recommended was HubSpot. Um, and that is, that\u0026#39;s for making money for businesses and churches are built, uh, with a different, um, need on those church management softwares. And he thought that we could do everything we needed to do for churches in HubSpot. Now, um, to, uh, you know, to push back on that a little bit, he might not have known everything that we needed as churches, right? Like for example, HubSpot might not have a baptism date field in the church community in the like database thing, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:33):\u003cbr\u003e\nBut it is, it will give you everything that you need for email addresses, websites, you can create ClickFunnels, you can create, uh, all types of things where you can very easily capture someone\u0026#39;s name and email address and then move them down a pathway or a process. And that\u0026#39;s what Matt was trying to do at the church that we were both at in Chicago, at Parkview. Ultimately, that\u0026#39;s part of the reason why he ended up stepping away. And myself as well. We just, we, he couldn\u0026#39;t get people on board with the idea. All that being said, you, if you don\u0026#39;t have something, you should have something and you should at least start with exploring some of these free ones. So I\u0026#39;ll drop some of these links in the show notes, uh, HubSpot, I\u0026#39;ll drop planning center people in the, in the show notes so that you have those things to check out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:16):\u003cbr\u003e\nUm, hopefully that\u0026#39;s something that\u0026#39;s useful and beneficial to you. What should you expect? The, the one main thing I want you to know is that you should not get discouraged by what seems to be low email open rates. So according to studies that have been done for years and years and years, the average email list open rate is 21.3%, which I get that seems crazy low, but when it pertains to email marketing, if you\u0026#39;re anywhere in that range, you are succeeding. Surprisingly. I know it\u0026#39;s crazy. Uh, this is why delivering things like valuable content with interesting subjects and things that are gonna actually cause people to actually click open the emails is so important. I mean, just think about it for yourself, right? You probably get inundated with emails and you probably just bulk delete them. You\u0026#39;re not gonna open them. That\u0026#39;s exactly why email openers are at 21.3%. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:07):\u003cbr\u003e\nThat\u0026#39;s why it\u0026#39;s important to be creative with your subjects. So a couple of things, send it from a person. I\u0026#39;ve found, uh, if you send it from such and such baptist church.com, uh, this week\u0026#39;s announcements that is so easy to ignore, I\u0026#39;m sorry, no offense, no one cares about your announcements enough to open your email list because they\u0026#39;re also swimming through their child\u0026#39;s elementary school email list and they\u0026#39;re Cole\u0026#39;s coupons that they\u0026#39;re getting. And like all these things, right? They don\u0026#39;t care. But if you send it from Pastor Jim and he says, this one key thing helped me grow my faith, all of a sudden you\u0026#39;re like, wait, what was that? I wanna know what Pastor Jim\u0026#39;s, one key thing to growing in his faith was maybe I should click open that. And then what that is is that\u0026#39;s a short little blurb and then boom it to link out to a YouTube short or a full YouTube message that you\u0026#39;ve done. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:54):\u003cbr\u003e\nAll of a sudden, wait a minute, now we\u0026#39;re cooking with gas. See what I\u0026#39;m saying? And if you\u0026#39;re not just always only capturing moments from your sermons, then when you send it to your church, people who have already maybe seen that because they\u0026#39;ve already attended your service. However, keep in mind, at least in most churches I\u0026#39;ve been to the average person attends 1.4 times per month. So that means they probably more than likely didn\u0026#39;t see the sermon. So that is not a bad strategy. However, if you have the bandwidth in time to create something more like a podcast or something else or some other like, um, some other resource that explains more to them, that\u0026#39;s gonna be even more valuable. Where your pastor\u0026#39;s sitting down having a conversation with another person on staff or a host and he\u0026#39;s talking through some of these things and it\u0026#39;s maybe sermon related or sermon adjacent, but not just sermon. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:43):\u003cbr\u003e\nSo that\u0026#39;s an example of how you can start to kind of bump your email open rates, think through sending it from an actual person and think through crafting sub uh, subjects that spark and evoke curiosity. So that\u0026#39;s email marketing. What\u0026#39;s text message marketing? So same thing, short message service or sms. You probably heard that before. Marketing is another word to just say text message marketing, but it\u0026#39;s a form of marketing that businesses use to send promotions to customers via text message. There\u0026#39;s three main benefits of SMS messaging as far as I can see. Number one, it\u0026#39;s fast, okay? As opposed to waiting and hoping for people to discover your content and social media, you post it, you kinda wait, you see, does this thing hit the lottery tickets? Do the views go up? SMS messaging your fans, followers, people that likeactually post SMS hap uh, messaging happens almost instantaneously. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:37):\u003cbr\u003e\nSecondly, the open rates are ridiculous. Open rates are an alarming 98%, which compared to email marketing seems like a messaging hack that is almost too good to be true and you might be right. And then finally, response rates are also good too. You can send a message and rates are are good. Around 45% of people say that they respond to text messaging, uh, messages compared to only about 7% of click rate through email marketing statistics. So those are some of the, um, upsides. Who is it for? Well definitely for, for I think younger people in your church, gen z, gen Alpha, who may only have like an email address to create an account. Um, and they don\u0026#39;t, they only like nominally check it. Um, also for parents, um, for people in your church, people, almost everyone has a cell phone these days so you can use it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:27):\u003cbr\u003e\nThe downfalls of it though can be tricky because you are gonna be navigating some red tape and I will drop a link in the show notes for more of that. Um, and kind of how to navigate that so that you don\u0026#39;t get in trouble with like, um, the government and people who are trying to regulate text messaging and text messaging marketing. Um, but while that 98% open rate seems like something you may want to take advantage of it, you also want to be careful not to abuse it either. For example, um, I order my t-shirts from an, actually this is one of those t-shirts, um, from an online t-shirt company and I clicked up, I clicked on a text messaging thing, um, when I ordered to get like a discount and they text me every single day. I ignored them honestly, like I\u0026#39;m not, but the thing is, I\u0026#39;ll probably go back and order from them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:12):\u003cbr\u003e\nAnd so when that time comes, I\u0026#39;ll scroll back through my messages and see are they offering any sort of promo right now before I go back in order. However, you gotta be careful to not blur that line. So I would suggest probably somewhere between one and two times a week a absolute maximum, maybe even less. But you can, again, if you add value and you send something that\u0026#39;s interesting, people are going to be much more inclined to open it. If you\u0026#39;re just listen to me. If you\u0026#39;re just sending announcement after announcement after announcement about in-person event, in-person event, in-person event, they\u0026#39;re not interested in that. However, if you\u0026#39;re like, Hey, have you seen this hilarious TikTok that we just posted? Check it out. People might be more inclined to click through some of those things that may seem unspiritual to you. You just have to weigh the benefit of it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:59):\u003cbr\u003e\nCuz here\u0026#39;s the thing, if you do send that a few times and that becomes something that people look forward to, then when you do send something meaningful and valuable, they\u0026#39;re actually going to click on it and not ignore it because you\u0026#39;ve sent them things before that seem normal that aren\u0026#39;t just invitations back to the church picnic. So the best way to start, I would say, is to build this through your database. Um, some databases require weird things like ours, church community builder, they require needing to know the carrier. So like Verizon at and t, um, others, you can, you can collect them through other text messaging services that you pay per text or whatever. Um, whatever the case may be. A great place to start is probably your church database cuz you\u0026#39;ve already gotten permission to collect some of that data and so thus to then start parcelling off and using some of that, uh, is not a bad place to start with already a base of people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:50):\u003cbr\u003e\nJust make sure that someone has a hook into being able to sign up for a text messaging service if that\u0026#39;s something that, uh, they\u0026#39;re gonna be able to want to do. Like I said, there are some rules for it. So make sure that you check those out. Link in the show notes. Last but not least, I would definitely be remiss to not mention website. You wanna have a website, um, not necessarily an app and um, our friend Brady Sheer talks about this all the time, so go search stuff on him about church apps. But you wanna have a good mobile friendly website that you can sort of operate as your central stop for everyone in your church and they can know that they can always go to that website and they can get the information that they need. So then your email and your text messaging things are not your primary vehicles and drivers of communication. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:38):\u003cbr\u003e\nAnd so if someone\u0026#39;s like, crap, where\u0026#39;s that information? They\u0026#39;re not having to dig back through emails and be like, is that the one? Is that the one? Is that the one? They can know that they\u0026#39;re gonna go to your website and it\u0026#39;s gonna be useful and reliable. And so I\u0026#39;m not gonna talk much on that cuz that\u0026#39;s gonna sort of be the glue to everything in the next episode. But we can\u0026#39;t, um, we cannot neglect and we cannot forget to talk about the importance of a good mobile friendly website that people can access on their phones at just about any given time in the world. That links and curates and pulls together all of these social media, email, tech, all these things and they all sort of swirl in and the website is your central spot where all of those are pointing back too. Well, hey everyone, thanks again so much for hanging out in this episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:26):\u003cbr\u003e\nI hope you found this info about email and text messaging helpful. I know I didn\u0026#39;t give a lot of like very like, Hey, go to this website and do it because a lot of it is gonna be dependent upon your church. So start exploring, start having those conversations and if they\u0026#39;re not existing, hey, guess what? You are the pioneer of this. Don\u0026#39;t let it die like it is your, uh, you. This is something that you can steward and that you can take to help spread the message of Jesus to both the people in your church. Drive them deeper down that funnel to be more devoted followers of Christ as well as helping people outside of your church connect more and more with your local church. You are doing an incredible work. Keep it up. Um, and don\u0026#39;t forget as always to stay hybrid.\u003c/p\u003e","summary":"In this episode Nick unpacks the importance of Church wide email and text (sms) messaging. What is the role of these common marketing practices? Does it have a place in church? How should your church, in 2023, approach it? Along with what role does the church website play in all of this? All that and more in this episode!","date_published":"2023-04-06T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4be129bd-9d81-44d4-a39a-768155906225.mp3","mime_type":"audio/mpeg","size_in_bytes":11773545,"duration_in_seconds":1459}]},{"id":"ede7f4c7-53a9-497c-933d-02e18f6c39ee","title":"Episode 038: The Fourth Step of the Church Social Media Framework: Instgram","url":"https://www.hybridministry.xyz/038","content_text":"What do we do about Instagram? The app that most milennials use and find themselves on, do we have a need for Instagram in the local church in 2023? Why was it put in behind Facebook in Nick's 6-Step Framework? How should we use the feed? Stories? Reels? And what is the optimized Content Strategy for churches in 2023?\n\nEntire Show: http://www.hybridministry.xyz/038\nYouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nTikTok: http://www.tiktok.com/@clasonnick\nFREE e-book: https://www.hybridministry.xyz/articles/ebook\n\nTIMECODES\n00:00-01:55 Intro\n01:55-06:25 The Instagram Usage Statistics of 2023\n06:25-08:23 The Instagram Feed Grid for Churches in 2023\n08:23-10:03 Instagram Stories in Churches in 2023\n10:03-12:10 Instagram Reels for Churches in 2023\n12:10-14:59 3 Things to do on Instagram in 2023\n14:59-16:40 3 Things to avoid on Instagram in 2023\n16:40-17:48 How to Utilize stories on Instagram in 2023\n17:48-19:21 How to Utilize Instgram Reels in 2023\n19:21-20:41 Instagram Content Strategy Idea for 2023\n20:41-22:45 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nHey everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always am your host, Nick Clason. Thrilled and excited to be with you. We are going to be continuing on through our six part church social media framework and this is actually the very final piece, um, of actual social networks. The next episode we're gonna talk website, text groups, email list, um, which is a little cheating cuz it's more than six, I get it. But that's what we're gonna look and chat, look at, and chat through next week. We are gonna round it out with Instagram today. Excited to be with you Before we dive in, a, uh, would love to encourage you to hop into your podcast app hitter rating hitter review. That would be an incredible resource and an incredible gift to us. We will be thrilled if that's something that you will be willing to do. \n\nNick Clason (00:56):\nSo please take time to do that. Also, we are on YouTube, so hit the show notes for a link to YouTube. If you're watching on YouTube, we're a podcast. So hit the link in the show notes to check out our podcast episode, um, website hybridministry.xyz. And for each and every single episode, we provide for you 100% free of charge transcripts. So if you're on a run and you're hearing something and you're thinking, man, that was really good, I want to go back and look at that a little bit more. I want to extrapolate that out. You can head to the link in the show notes. We will link this exact episode to the link in the show notes hybridministry.xyz/038. Once again, thrilled to be with you. Glad that you guys are here. And without any further ado, let's dive in and start talking about Instagram as a part of your church's six step social media framework. \n\nNick Clason (01:56):\nAll right, let's talk Instagram. So, um, again, if you, uh, did not watch last episode, uh, or listened to it, I would definitely recommend going back and doing it because in our order we want YouTube, TikTok, Facebook, Instagram. And the primary reason for putting Facebook ahead of Instagram was, I personally have found it easier to start with Facebook link my two accounts, Instagram and Facebook. Um, on the Facebook side you can try and start linking 'em through Instagram side, but you're eventually gonna end up over needing to do your meta business suite. And that that's just the easiest place to start is Facebook. And so if you're starting from scratch, start with Facebook, but don't abandon or neglect Instagram because Instagram is actually an incredibly used and um, popular resource among Americans. So, uh, just a couple quick Instagram hit quick hitter stats before we dive into actual strategy around it. \n\nNick Clason (02:52):\nIn the US there are 127.2 million Instagram users, uh, in the United States in the year 2023 alone. Uh, Snapchat, conversely is at 89.5 and TikTok is at 89.7 according to stati statistica.com. I'll link some of the stuff in the show notes. Some other interesting, um, stats and statistics is the age breakdown is that male users are at 51.8%. Female users are at 48.2%. Um, the age breakdown on Instagram, 13 to 17 year olds are 8% of the usage. Um, where 18 to 24 year olds are at 30.8% of the usage. 25 to 34 year olds are at 30.3% of the usage. 35 to 44 year olds are at 15.7% of the usage. 45 to 55 year olds, 8.4% of the usage, 55 to 64 year olds, 4.3% of the usage and then 65 plus are at 2.6% of the usage of people on Instagram. Now that being said, you can see that the data skews young, but there's a giant, a giant spike between the ages of 18 and 35. \n\nNick Clason (04:16):\nAgain, my guess is as a church, uh, we did this, this thing with the unstuck organization a couple years ago with the church I worked at and uh, they said it well. They're like, you obviously wanna reach all people and be all things to all people. However, you probably also want to kind of hone in on a demographic and you don't wanna pick one over the other. But once you hone in on one, what you do notice a lot of times is that the other demographics are attracted to just you having some sort of vision. And so my guess is that the demographic, the target demographic that you're attempting to reach if you're a younger church or if you're going to at least try and reach the next generation with kids and students, is that you're gonna wanna squarely reach between 18 and 34. Like that is probably your prime shot and you're probably weak on that 18 to 25, 18 to 30 pre-k um, spot. \n\nNick Clason (05:12):\nAnd the reason I know that is cuz just about every church in America is actually kinda weak at that. However, uh, I think that that is still squarely a good demographic to be, um, targeting and and trying to to go after. All right, some other quick Instagram stats, Instagram story, daily active users are at 50, uh, 500 million plus. Uh, the number of businesses on Instagram are 200 million plus. And um, there are 0.59% of Instagram accounts with over 1 million followers. So Instagram, as you can tell, are is still incredibly, um, active. It's still incredibly popular while is very much on the rise, um, and has been challenging Some of these legacy platforms like Instagram, like Facebook, Instagram still has a place, in fact, just like anecdotally, like I prefer TikTok, but my wife, she watches short form videos, but she chooses to do so in the Instagram reels section of Instagram. \n\nNick Clason (06:16):\nWhich leads us to our next section. Let's talk about some of the different features, um, that you can find and can use on Instagram. All right, the first feature is the Instagram feed. Now this is probably the thing that if you are just logging into Instagram for the first time, the first thing you're gonna see is the spot where people post pictures and you scroll. Instagram made the scroll endlessly. Like that was them. They made that, uh, popular and then they made all their social media sort of adapt to that. In fact, I remember the update when Facebook went from side swiping photos to you could click on a photo and you could swipe this way. They did that in response to Instagram. I don't know if that was before or after they acquired it, but nonetheless, like Instagram has been very popular and has made a lot of important headway in the world, um, of social media. \n\nNick Clason (07:07):\nAnd so the feed is probably your legacy platform. It's also your social graph spot where you are following the people that you want to follow. Um, and so you get on there, you'd scroll and you'd see, oh, so and so just, you know, they just went on a trip to Brazil. I'm gonna check that out. I'm gonna like it, I'm gonna comment, I'm gonna share. That's what happens on the Instagram feed. I do also think that the Instagram feed was one of the first places where the highly curated look became popularized. And I do think that some of the platforms like TikTok, like Snapchat and even like be real, have um, swung the pendulum back is because they are pushing back against some of the highly curated social media, uh, places. And so they're looking to find a place where you can actually come in, be yourself, be real, show the unfiltered version of yourself. \n\nNick Clason (08:00):\nAnd so the whole perfectly edited, perfectly airbrushed photos and curated. I think that that is starting to wane, especially with the newer and younger generation. And so while Instagram and its feed definitely has a position in this six step social media framework, I do think that it is probably one that has grown the most tired and people have grown the most weary of over the years. Let's talk about Instagram's stories. If you log into your Instagram app on your phone across the top, they're little circle icons of different accounts. Uh, and if you like navigate onto an account and there's like a little yellow, not yellow purple or like pink the Instagram gradient, uh, ring around it that indicates that they have a story. Well, when you log into your app immediately right across the top, if there are icons up there, almost inevitably that means that those people have used their stories. \n\nNick Clason (08:53):\nSo that was made popular by the social media Snapchat. It was an idea that you could post something that would last for 24 hours. And so a lot of video, a lot more unfiltered, a lot less curated, a lot more behind the scenes, a lot more just real life. And Instagram stories was an amazing platform and one that um, I think a lot of churches took advantage of and honestly can still take advantage of, like I think for example, really great strategies to just hand that over to someone on your staff once a week and have them do a day in the life. A takeover, a takeover Tuesday. Um, we do it at like on Wednesdays cuz that's our ministry night at our church. And so, um, someone is in charge of taking over the Instagram account either, you know, on a Wednesday all day during the day, uh, to lead into, you know, Wednesday night coming up for, for students or whatever. \n\nNick Clason (09:44):\nSo I think Instagram stories have grown in popularity. Uh, statistic I have here says that 86%, approximately 86% of Instagram users access their stories on a daily basis. So it's still a very popular feature and still one that's very much widely being used by Instagram users today. Let's talk about Instagram reels. The reason most of us are here, especially in 2022 with short form video content, Instagram also stole another feature. Just like they stole stories from Snapchat. They stole reels in that idea from the popular app. TikTok Instagram introduced reels into their platform in August of 2020. Um, it's the same basic premise of what you get on TikTok. Scroll endlessly use trending sounds, do silly dances. One thing that's interesting to note is about a year ago or six months ago or so, Instagram recently converted every single video on their platform from whatever it was over to a reel. \n\nNick Clason (10:43):\nSo for example, I don't know if you remember, there was this platform called I G T V Instagram tv. They're trying to kind of go after YouTube and the long form video pieces, however they went for vertical where YouTube was still focusing on horizontal. Every one of my and i I went in on I G T V when it was new. I used it a lot personally. I used it a lot in my ministry. They've converted all of those I gtv videos over to Rio so they don't sit under an I G T V tab anymore or over an I G T V app, which was its own thing. Which not sure why Instagram felt the need to add a whole nother app that you could still access through their normal app. Nonetheless, I digress. But now you can still find old legacy I G T V videos sitting under your Instagram reels tab. \n\nNick Clason (11:28):\nThat's where all of those have been converted and now that's where they sit. So, uh, Instagram reels, uh, has become very popularized and um, Instagram has gone in to say that we are, we are about reels now. This is our thing. They have recently come out with a little algorithm shift in saying that they do want to push, um, photos, again, not just reels. And so, uh, we'll dive into the Instagram algorithm change in a future episode, but for now, still know that in 2023 I think your strategy should be short form video content. And that does definitely and very much include Instagram real. Let's talk best and worst content strategies for Instagram. Here are three dues on Instagram. Do number one, do post pictures of people in your church congregation. A couple years ago, Brady Sheer went out and did this study. Uh, it was just an anecdotal study, but he took a, uh, cell phone and then you hired a, a photographer and they took pictures in the same day. \n\nNick Clason (12:34):\nAnd, uh, the people could not really tell the difference between the cell phone photos and the actual like professionally graded photos. The point in the premise of that is that in your pocket you have the power of an incredibly strong camera that you can use to take photos of people in your church congregation. So take on a Sunday morning, on a Wednesday night, whenever your primary meeting time is, take those photos, post them and use them on the feed. That can almost be your entire content strategy for on the feed. Now there is a probably decent chance that you already have some sort of rhythm with a photographer, whether it be volunteers or whatever, who are regularly taking photos for you. Keep that going. I still think that pictures of people with smiling faces posted on your social media is still a relevant, meaningful, and purposeful content strategy in 2023. \n\nNick Clason (13:28):\nContent strategy number two is repost your reels. So what I mean by that is, like we said, Instagram is all in on short form video content here in 2023. When you go to post a reel, you have an option to either add it to the feed or take or hide it from your profile grid most often, cuz I, you've heard me say in past episodes perhaps that I post three uh, TikTok slash reels a day. So I don't post all three of those to the feed, but I do choose one that I want to post to the feed. So for example, we will often have fun, silly, goofy content, um, but one of them is gonna be serious. And I often choose to post that one to the feed so that more of our church people are seeing it. So use the Instagram post to feed option as a way to supplement your Instagram strategy, especially on your Instagram feed. \n\nNick Clason (14:20):\nAlso use some funny content. We talked about this in the YouTube trends report, but essentially 63% of Gen Z followed a meme account in the last year. And, um, gen Z and and people on social media are looking for brands and people to repurpose and use funny meme based silly kind of content like that. So use that stuff. Use memes on in short form video, use static memes. Um, we do a meme Monday and I think that there's a market for that even if you're not youth ministry. So don't be afraid to be funny. Don't be afraid to lean in and try and create a laugh moment. Here's some things to avoid on Instagram. Avoid announcements and graphics. Okay? Those just simply don't perform very well and people do not get on social media to be announced at or have been told what's coming up next. \n\nNick Clason (15:14):\nIf all you're doing on your social media is announcing things and reminding people about events, change your strategy. There is a way to incorporate announcements but still use the medium of the day. So, for example, you can do trending meme sounds, dances, things like that, that are reals, that are tos. However you can do those that are funny about like the upcoming event. So for example, last summer or spring as we were leading into summer camp, there was a, a trending sound that I found that is something like, it smells like a public restroom in here. And I just created a thing with like a green screen background, like a cabin type vibe, right? And I said, P o v, which stands for point of view pov middle school boys cabin at camp. And then I posted it, right? That's a, that's a camp adjacent announcement. \n\nNick Clason (16:03):\nIt's different than just a graphic for hey Santa for summer camp, right? But, uh, it still gets to point across. So don't just post graphics and announcements. Also with whatever you do, avoid stock footage. You may now have photos of people send someone this week to take photos of people in your church and boom, you'll have photos of people. Please while you are getting things up and running on your website or your Instagram, avoid photos of people because it's disingenuine. It's not who your church is. It's not true representation of the people in your church. It is a paid version of the people in your church. So do not use stock footage, especially on the Instagram feed. What do we do about stories? I would still use stories. Um, and I used to be all in on a story strategy and try and posting something every single day. \n\nNick Clason (16:50):\nUh, you still can be, but with as many reels as I post now I can supplement kind of some of that content. We'll get that to that in a minute. Um, bond stories I would recommend using the just the Instagram stories editor. You can use things like the question sticker. You can use things like the poll sticker. The link sticker, which is an amazing resource to have. The emoji slider tool. Like how much do you like this? All the way up, all the way down countdowns. You can do takeovers, like I said. Uh, you can spam your stories during big events. Spam is just a turmoil, like you just overwhelm it and you have so many little dots across the top. Um, you can give it over to a friend, a volunteer, a student to, to post to, to make it feel like you are in the moment of the event. \n\nNick Clason (17:34):\nYou can also kind of create a little bit of FOMO with that. So I definitely recommend still using and utilizing your Instagram stories feature. It's a place where you can post content that doesn't have to go on your feet and kind of like live there forever. Finally, Instagram reels. You know that my preferred strategy personally is to post three Instagram reels a day. And when I say Instagram reels often I post it in TikTok first, then I copy the link, then I go to a browser that says download, um, download TikTok video without watermark, paste the link in there, download it, and then I go post it over to Instagram, Facebook, and YouTube shorts. Yes, there's a lot of manual work and very recently, and we're gonna do a review on this here soon, I've come across a, um, posting tool for you. And so right now I'm trying a third party service and I don't like it very much. \n\nNick Clason (18:29):\nAnd I'll tell you why in a minute. In a future episode, I'm gonna also try posting some stuff through the native apps, um, of TikTok of the Meta Business suite, uh, to see if that does anything for me. However, I'm just gonna be honest with you, I like posting in live time. Yeah, sometimes it's annoying cuz it, you know, I'm reminded I have to do it and it pops up at a very inconvenient time, but I still like that idea and I can edit things right on my phone that way. Otherwise I have to do all of my editing, a hundred percent of my editing in like, uh, computer software and, and save it to a hard drive somewhere to access it later. And, and that's sometimes a little bit inconvenient, but you should be leaning into Instagram real content. You can use it to supplement what goes on your feet. \n\nNick Clason (19:13):\nYou can use it to supplement what goes in your stories and I would definitely recommend, um, going all in on it. So just a quick reminder and recap. What I do and what I use on my personal Instagram at our church is we do a me Monday, which are photos on the feed. We do a Tuesday message recap from the previous Wednesday. Remember, we're a student ministry. That's a reel. I also post that to my feed Wednesday night. I do a either a carousel post of 10 photos of students or a highlight video, um, of that night and post that to the feed. If I don't post a video to the feed, it's cuz I posted photos, but I'm still posting the reel. Uh, Thursday we do a recap video of the message from the night before. And then on Friday I like to do, um, a photo dump of the Wednesday. \n\nNick Clason (20:00):\nSo that's, if I, if I don't do it on Wednesday, I'll save it for Friday and do a photo dump there on Friday. Then I'll inter intermix, uh, different, uh, story stuff, like mostly just real, uh, stuff, things, honestly, I go to reels, things that don't perform super well, and I repost 'em to my story so that people still see them. Uh, and then I'll do a takeover once a week. And that's primarily our Instagram strategy for now. So most of it's kind of built out and happening over in Instagram reels, a few things on feed to make sure that we're still showing up and stories, but the most, most of it's all kind of happening reels. And you, you look here, like we do, uh, a photo dump and a meme post. And that's basically it for like static photo posts. Hey, well once again, thanks for sticking around to the end of the episode. \n\nNick Clason (20:46):\nHey, to all of you on YouTube, hello to all of you listening and your earbuds on a run. So glad that you joined us. We are done with social media. We have one final, uh, area. We're gonna focus on website and, uh, text messaging and email and how do those all work together with social media. And then we're gonna put it all together. So join us in the next episode. So we have done, uh, YouTube, we have done TikTok, we've done Facebook, we've done Instagram. We will do those other platforms, website, social media, uh, website, texting and email. And then finally, part six, we're gonna put it all together and say, Hey, here is your church content, social media strategy for 2023. So glad you joined us. Hey, if you have not grabbed your e-book, how to create a TikTok from start to finish. As you heard in this episode, it, Instagram is still very much in on reels. \n\nNick Clason (21:37):\nSo if you need to create some reels, uh, you can do that and learn how to do that through the TikTok editor and by posting a TikTok and do it all on TikTok, download it. Boom, go over post it on a reel. So there you go. There's your ebook. Go check that out at our website, link in the description below. Subscribe wherever you're listening, subscribe maybe wherever you're watching. So good that you joined us, we would love it if you could drop a five star rating or review just to help us get the word out. We want more people to become aware of the incredible message of Jesus, how important it is to be leaning into the hybrid hybridization of your church. I'll just add some friends over last night from our, from the church I work at, they're all a little bit younger and every single one of 'em was like, yeah, we want more hybrid. We're all trying to think and lean into that direction. So, uh, it is the wave of the future, so don't shy away from it. Try to lean into it. Try something new this week and don't forget, and as always, stay.","content_html":"\u003cp\u003eWhat do we do about Instagram? The app that most milennials use and find themselves on, do we have a need for Instagram in the local church in 2023? Why was it put in behind Facebook in Nick\u0026#39;s 6-Step Framework? How should we use the feed? Stories? Reels? And what is the optimized Content Strategy for churches in 2023?\u003c/p\u003e\n\n\u003cp\u003eEntire Show: \u003ca href=\"http://www.hybridministry.xyz/038\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/038\u003c/a\u003e\u003cbr\u003e\nYouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nTikTok: \u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFREE e-book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:55 Intro\u003cbr\u003e\n01:55-06:25 The Instagram Usage Statistics of 2023\u003cbr\u003e\n06:25-08:23 The Instagram Feed Grid for Churches in 2023\u003cbr\u003e\n08:23-10:03 Instagram Stories in Churches in 2023\u003cbr\u003e\n10:03-12:10 Instagram Reels for Churches in 2023\u003cbr\u003e\n12:10-14:59 3 Things to do on Instagram in 2023\u003cbr\u003e\n14:59-16:40 3 Things to avoid on Instagram in 2023\u003cbr\u003e\n16:40-17:48 How to Utilize stories on Instagram in 2023\u003cbr\u003e\n17:48-19:21 How to Utilize Instgram Reels in 2023\u003cbr\u003e\n19:21-20:41 Instagram Content Strategy Idea for 2023\u003cbr\u003e\n20:41-22:45 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nHey everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always am your host, Nick Clason. Thrilled and excited to be with you. We are going to be continuing on through our six part church social media framework and this is actually the very final piece, um, of actual social networks. The next episode we\u0026#39;re gonna talk website, text groups, email list, um, which is a little cheating cuz it\u0026#39;s more than six, I get it. But that\u0026#39;s what we\u0026#39;re gonna look and chat, look at, and chat through next week. We are gonna round it out with Instagram today. Excited to be with you Before we dive in, a, uh, would love to encourage you to hop into your podcast app hitter rating hitter review. That would be an incredible resource and an incredible gift to us. We will be thrilled if that\u0026#39;s something that you will be willing to do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:56):\u003cbr\u003e\nSo please take time to do that. Also, we are on YouTube, so hit the show notes for a link to YouTube. If you\u0026#39;re watching on YouTube, we\u0026#39;re a podcast. So hit the link in the show notes to check out our podcast episode, um, website hybridministry.xyz. And for each and every single episode, we provide for you 100% free of charge transcripts. So if you\u0026#39;re on a run and you\u0026#39;re hearing something and you\u0026#39;re thinking, man, that was really good, I want to go back and look at that a little bit more. I want to extrapolate that out. You can head to the link in the show notes. We will link this exact episode to the link in the show notes hybridministry.xyz/038. Once again, thrilled to be with you. Glad that you guys are here. And without any further ado, let\u0026#39;s dive in and start talking about Instagram as a part of your church\u0026#39;s six step social media framework. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:56):\u003cbr\u003e\nAll right, let\u0026#39;s talk Instagram. So, um, again, if you, uh, did not watch last episode, uh, or listened to it, I would definitely recommend going back and doing it because in our order we want YouTube, TikTok, Facebook, Instagram. And the primary reason for putting Facebook ahead of Instagram was, I personally have found it easier to start with Facebook link my two accounts, Instagram and Facebook. Um, on the Facebook side you can try and start linking \u0026#39;em through Instagram side, but you\u0026#39;re eventually gonna end up over needing to do your meta business suite. And that that\u0026#39;s just the easiest place to start is Facebook. And so if you\u0026#39;re starting from scratch, start with Facebook, but don\u0026#39;t abandon or neglect Instagram because Instagram is actually an incredibly used and um, popular resource among Americans. So, uh, just a couple quick Instagram hit quick hitter stats before we dive into actual strategy around it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:52):\u003cbr\u003e\nIn the US there are 127.2 million Instagram users, uh, in the United States in the year 2023 alone. Uh, Snapchat, conversely is at 89.5 and TikTok is at 89.7 according to stati statistica.com. I\u0026#39;ll link some of the stuff in the show notes. Some other interesting, um, stats and statistics is the age breakdown is that male users are at 51.8%. Female users are at 48.2%. Um, the age breakdown on Instagram, 13 to 17 year olds are 8% of the usage. Um, where 18 to 24 year olds are at 30.8% of the usage. 25 to 34 year olds are at 30.3% of the usage. 35 to 44 year olds are at 15.7% of the usage. 45 to 55 year olds, 8.4% of the usage, 55 to 64 year olds, 4.3% of the usage and then 65 plus are at 2.6% of the usage of people on Instagram. Now that being said, you can see that the data skews young, but there\u0026#39;s a giant, a giant spike between the ages of 18 and 35. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:16):\u003cbr\u003e\nAgain, my guess is as a church, uh, we did this, this thing with the unstuck organization a couple years ago with the church I worked at and uh, they said it well. They\u0026#39;re like, you obviously wanna reach all people and be all things to all people. However, you probably also want to kind of hone in on a demographic and you don\u0026#39;t wanna pick one over the other. But once you hone in on one, what you do notice a lot of times is that the other demographics are attracted to just you having some sort of vision. And so my guess is that the demographic, the target demographic that you\u0026#39;re attempting to reach if you\u0026#39;re a younger church or if you\u0026#39;re going to at least try and reach the next generation with kids and students, is that you\u0026#39;re gonna wanna squarely reach between 18 and 34. Like that is probably your prime shot and you\u0026#39;re probably weak on that 18 to 25, 18 to 30 pre-k um, spot. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:12):\u003cbr\u003e\nAnd the reason I know that is cuz just about every church in America is actually kinda weak at that. However, uh, I think that that is still squarely a good demographic to be, um, targeting and and trying to to go after. All right, some other quick Instagram stats, Instagram story, daily active users are at 50, uh, 500 million plus. Uh, the number of businesses on Instagram are 200 million plus. And um, there are 0.59% of Instagram accounts with over 1 million followers. So Instagram, as you can tell, are is still incredibly, um, active. It\u0026#39;s still incredibly popular while is very much on the rise, um, and has been challenging Some of these legacy platforms like Instagram, like Facebook, Instagram still has a place, in fact, just like anecdotally, like I prefer TikTok, but my wife, she watches short form videos, but she chooses to do so in the Instagram reels section of Instagram. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:16):\u003cbr\u003e\nWhich leads us to our next section. Let\u0026#39;s talk about some of the different features, um, that you can find and can use on Instagram. All right, the first feature is the Instagram feed. Now this is probably the thing that if you are just logging into Instagram for the first time, the first thing you\u0026#39;re gonna see is the spot where people post pictures and you scroll. Instagram made the scroll endlessly. Like that was them. They made that, uh, popular and then they made all their social media sort of adapt to that. In fact, I remember the update when Facebook went from side swiping photos to you could click on a photo and you could swipe this way. They did that in response to Instagram. I don\u0026#39;t know if that was before or after they acquired it, but nonetheless, like Instagram has been very popular and has made a lot of important headway in the world, um, of social media. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:07):\u003cbr\u003e\nAnd so the feed is probably your legacy platform. It\u0026#39;s also your social graph spot where you are following the people that you want to follow. Um, and so you get on there, you\u0026#39;d scroll and you\u0026#39;d see, oh, so and so just, you know, they just went on a trip to Brazil. I\u0026#39;m gonna check that out. I\u0026#39;m gonna like it, I\u0026#39;m gonna comment, I\u0026#39;m gonna share. That\u0026#39;s what happens on the Instagram feed. I do also think that the Instagram feed was one of the first places where the highly curated look became popularized. And I do think that some of the platforms like TikTok, like Snapchat and even like be real, have um, swung the pendulum back is because they are pushing back against some of the highly curated social media, uh, places. And so they\u0026#39;re looking to find a place where you can actually come in, be yourself, be real, show the unfiltered version of yourself. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:00):\u003cbr\u003e\nAnd so the whole perfectly edited, perfectly airbrushed photos and curated. I think that that is starting to wane, especially with the newer and younger generation. And so while Instagram and its feed definitely has a position in this six step social media framework, I do think that it is probably one that has grown the most tired and people have grown the most weary of over the years. Let\u0026#39;s talk about Instagram\u0026#39;s stories. If you log into your Instagram app on your phone across the top, they\u0026#39;re little circle icons of different accounts. Uh, and if you like navigate onto an account and there\u0026#39;s like a little yellow, not yellow purple or like pink the Instagram gradient, uh, ring around it that indicates that they have a story. Well, when you log into your app immediately right across the top, if there are icons up there, almost inevitably that means that those people have used their stories. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:53):\u003cbr\u003e\nSo that was made popular by the social media Snapchat. It was an idea that you could post something that would last for 24 hours. And so a lot of video, a lot more unfiltered, a lot less curated, a lot more behind the scenes, a lot more just real life. And Instagram stories was an amazing platform and one that um, I think a lot of churches took advantage of and honestly can still take advantage of, like I think for example, really great strategies to just hand that over to someone on your staff once a week and have them do a day in the life. A takeover, a takeover Tuesday. Um, we do it at like on Wednesdays cuz that\u0026#39;s our ministry night at our church. And so, um, someone is in charge of taking over the Instagram account either, you know, on a Wednesday all day during the day, uh, to lead into, you know, Wednesday night coming up for, for students or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:44):\u003cbr\u003e\nSo I think Instagram stories have grown in popularity. Uh, statistic I have here says that 86%, approximately 86% of Instagram users access their stories on a daily basis. So it\u0026#39;s still a very popular feature and still one that\u0026#39;s very much widely being used by Instagram users today. Let\u0026#39;s talk about Instagram reels. The reason most of us are here, especially in 2022 with short form video content, Instagram also stole another feature. Just like they stole stories from Snapchat. They stole reels in that idea from the popular app. TikTok Instagram introduced reels into their platform in August of 2020. Um, it\u0026#39;s the same basic premise of what you get on TikTok. Scroll endlessly use trending sounds, do silly dances. One thing that\u0026#39;s interesting to note is about a year ago or six months ago or so, Instagram recently converted every single video on their platform from whatever it was over to a reel. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:43):\u003cbr\u003e\nSo for example, I don\u0026#39;t know if you remember, there was this platform called I G T V Instagram tv. They\u0026#39;re trying to kind of go after YouTube and the long form video pieces, however they went for vertical where YouTube was still focusing on horizontal. Every one of my and i I went in on I G T V when it was new. I used it a lot personally. I used it a lot in my ministry. They\u0026#39;ve converted all of those I gtv videos over to Rio so they don\u0026#39;t sit under an I G T V tab anymore or over an I G T V app, which was its own thing. Which not sure why Instagram felt the need to add a whole nother app that you could still access through their normal app. Nonetheless, I digress. But now you can still find old legacy I G T V videos sitting under your Instagram reels tab. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:28):\u003cbr\u003e\nThat\u0026#39;s where all of those have been converted and now that\u0026#39;s where they sit. So, uh, Instagram reels, uh, has become very popularized and um, Instagram has gone in to say that we are, we are about reels now. This is our thing. They have recently come out with a little algorithm shift in saying that they do want to push, um, photos, again, not just reels. And so, uh, we\u0026#39;ll dive into the Instagram algorithm change in a future episode, but for now, still know that in 2023 I think your strategy should be short form video content. And that does definitely and very much include Instagram real. Let\u0026#39;s talk best and worst content strategies for Instagram. Here are three dues on Instagram. Do number one, do post pictures of people in your church congregation. A couple years ago, Brady Sheer went out and did this study. Uh, it was just an anecdotal study, but he took a, uh, cell phone and then you hired a, a photographer and they took pictures in the same day. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:34):\u003cbr\u003e\nAnd, uh, the people could not really tell the difference between the cell phone photos and the actual like professionally graded photos. The point in the premise of that is that in your pocket you have the power of an incredibly strong camera that you can use to take photos of people in your church congregation. So take on a Sunday morning, on a Wednesday night, whenever your primary meeting time is, take those photos, post them and use them on the feed. That can almost be your entire content strategy for on the feed. Now there is a probably decent chance that you already have some sort of rhythm with a photographer, whether it be volunteers or whatever, who are regularly taking photos for you. Keep that going. I still think that pictures of people with smiling faces posted on your social media is still a relevant, meaningful, and purposeful content strategy in 2023. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:28):\u003cbr\u003e\nContent strategy number two is repost your reels. So what I mean by that is, like we said, Instagram is all in on short form video content here in 2023. When you go to post a reel, you have an option to either add it to the feed or take or hide it from your profile grid most often, cuz I, you\u0026#39;ve heard me say in past episodes perhaps that I post three uh, TikTok slash reels a day. So I don\u0026#39;t post all three of those to the feed, but I do choose one that I want to post to the feed. So for example, we will often have fun, silly, goofy content, um, but one of them is gonna be serious. And I often choose to post that one to the feed so that more of our church people are seeing it. So use the Instagram post to feed option as a way to supplement your Instagram strategy, especially on your Instagram feed. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:20):\u003cbr\u003e\nAlso use some funny content. We talked about this in the YouTube trends report, but essentially 63% of Gen Z followed a meme account in the last year. And, um, gen Z and and people on social media are looking for brands and people to repurpose and use funny meme based silly kind of content like that. So use that stuff. Use memes on in short form video, use static memes. Um, we do a meme Monday and I think that there\u0026#39;s a market for that even if you\u0026#39;re not youth ministry. So don\u0026#39;t be afraid to be funny. Don\u0026#39;t be afraid to lean in and try and create a laugh moment. Here\u0026#39;s some things to avoid on Instagram. Avoid announcements and graphics. Okay? Those just simply don\u0026#39;t perform very well and people do not get on social media to be announced at or have been told what\u0026#39;s coming up next. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:14):\u003cbr\u003e\nIf all you\u0026#39;re doing on your social media is announcing things and reminding people about events, change your strategy. There is a way to incorporate announcements but still use the medium of the day. So, for example, you can do trending meme sounds, dances, things like that, that are reals, that are tos. However you can do those that are funny about like the upcoming event. So for example, last summer or spring as we were leading into summer camp, there was a, a trending sound that I found that is something like, it smells like a public restroom in here. And I just created a thing with like a green screen background, like a cabin type vibe, right? And I said, P o v, which stands for point of view pov middle school boys cabin at camp. And then I posted it, right? That\u0026#39;s a, that\u0026#39;s a camp adjacent announcement. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:03):\u003cbr\u003e\nIt\u0026#39;s different than just a graphic for hey Santa for summer camp, right? But, uh, it still gets to point across. So don\u0026#39;t just post graphics and announcements. Also with whatever you do, avoid stock footage. You may now have photos of people send someone this week to take photos of people in your church and boom, you\u0026#39;ll have photos of people. Please while you are getting things up and running on your website or your Instagram, avoid photos of people because it\u0026#39;s disingenuine. It\u0026#39;s not who your church is. It\u0026#39;s not true representation of the people in your church. It is a paid version of the people in your church. So do not use stock footage, especially on the Instagram feed. What do we do about stories? I would still use stories. Um, and I used to be all in on a story strategy and try and posting something every single day. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:50):\u003cbr\u003e\nUh, you still can be, but with as many reels as I post now I can supplement kind of some of that content. We\u0026#39;ll get that to that in a minute. Um, bond stories I would recommend using the just the Instagram stories editor. You can use things like the question sticker. You can use things like the poll sticker. The link sticker, which is an amazing resource to have. The emoji slider tool. Like how much do you like this? All the way up, all the way down countdowns. You can do takeovers, like I said. Uh, you can spam your stories during big events. Spam is just a turmoil, like you just overwhelm it and you have so many little dots across the top. Um, you can give it over to a friend, a volunteer, a student to, to post to, to make it feel like you are in the moment of the event. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:34):\u003cbr\u003e\nYou can also kind of create a little bit of FOMO with that. So I definitely recommend still using and utilizing your Instagram stories feature. It\u0026#39;s a place where you can post content that doesn\u0026#39;t have to go on your feet and kind of like live there forever. Finally, Instagram reels. You know that my preferred strategy personally is to post three Instagram reels a day. And when I say Instagram reels often I post it in TikTok first, then I copy the link, then I go to a browser that says download, um, download TikTok video without watermark, paste the link in there, download it, and then I go post it over to Instagram, Facebook, and YouTube shorts. Yes, there\u0026#39;s a lot of manual work and very recently, and we\u0026#39;re gonna do a review on this here soon, I\u0026#39;ve come across a, um, posting tool for you. And so right now I\u0026#39;m trying a third party service and I don\u0026#39;t like it very much. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:29):\u003cbr\u003e\nAnd I\u0026#39;ll tell you why in a minute. In a future episode, I\u0026#39;m gonna also try posting some stuff through the native apps, um, of TikTok of the Meta Business suite, uh, to see if that does anything for me. However, I\u0026#39;m just gonna be honest with you, I like posting in live time. Yeah, sometimes it\u0026#39;s annoying cuz it, you know, I\u0026#39;m reminded I have to do it and it pops up at a very inconvenient time, but I still like that idea and I can edit things right on my phone that way. Otherwise I have to do all of my editing, a hundred percent of my editing in like, uh, computer software and, and save it to a hard drive somewhere to access it later. And, and that\u0026#39;s sometimes a little bit inconvenient, but you should be leaning into Instagram real content. You can use it to supplement what goes on your feet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:13):\u003cbr\u003e\nYou can use it to supplement what goes in your stories and I would definitely recommend, um, going all in on it. So just a quick reminder and recap. What I do and what I use on my personal Instagram at our church is we do a me Monday, which are photos on the feed. We do a Tuesday message recap from the previous Wednesday. Remember, we\u0026#39;re a student ministry. That\u0026#39;s a reel. I also post that to my feed Wednesday night. I do a either a carousel post of 10 photos of students or a highlight video, um, of that night and post that to the feed. If I don\u0026#39;t post a video to the feed, it\u0026#39;s cuz I posted photos, but I\u0026#39;m still posting the reel. Uh, Thursday we do a recap video of the message from the night before. And then on Friday I like to do, um, a photo dump of the Wednesday. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:00):\u003cbr\u003e\nSo that\u0026#39;s, if I, if I don\u0026#39;t do it on Wednesday, I\u0026#39;ll save it for Friday and do a photo dump there on Friday. Then I\u0026#39;ll inter intermix, uh, different, uh, story stuff, like mostly just real, uh, stuff, things, honestly, I go to reels, things that don\u0026#39;t perform super well, and I repost \u0026#39;em to my story so that people still see them. Uh, and then I\u0026#39;ll do a takeover once a week. And that\u0026#39;s primarily our Instagram strategy for now. So most of it\u0026#39;s kind of built out and happening over in Instagram reels, a few things on feed to make sure that we\u0026#39;re still showing up and stories, but the most, most of it\u0026#39;s all kind of happening reels. And you, you look here, like we do, uh, a photo dump and a meme post. And that\u0026#39;s basically it for like static photo posts. Hey, well once again, thanks for sticking around to the end of the episode. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:46):\u003cbr\u003e\nHey, to all of you on YouTube, hello to all of you listening and your earbuds on a run. So glad that you joined us. We are done with social media. We have one final, uh, area. We\u0026#39;re gonna focus on website and, uh, text messaging and email and how do those all work together with social media. And then we\u0026#39;re gonna put it all together. So join us in the next episode. So we have done, uh, YouTube, we have done TikTok, we\u0026#39;ve done Facebook, we\u0026#39;ve done Instagram. We will do those other platforms, website, social media, uh, website, texting and email. And then finally, part six, we\u0026#39;re gonna put it all together and say, Hey, here is your church content, social media strategy for 2023. So glad you joined us. Hey, if you have not grabbed your e-book, how to create a TikTok from start to finish. As you heard in this episode, it, Instagram is still very much in on reels. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:37):\u003cbr\u003e\nSo if you need to create some reels, uh, you can do that and learn how to do that through the TikTok editor and by posting a TikTok and do it all on TikTok, download it. Boom, go over post it on a reel. So there you go. There\u0026#39;s your ebook. Go check that out at our website, link in the description below. Subscribe wherever you\u0026#39;re listening, subscribe maybe wherever you\u0026#39;re watching. So good that you joined us, we would love it if you could drop a five star rating or review just to help us get the word out. We want more people to become aware of the incredible message of Jesus, how important it is to be leaning into the hybrid hybridization of your church. I\u0026#39;ll just add some friends over last night from our, from the church I work at, they\u0026#39;re all a little bit younger and every single one of \u0026#39;em was like, yeah, we want more hybrid. We\u0026#39;re all trying to think and lean into that direction. So, uh, it is the wave of the future, so don\u0026#39;t shy away from it. Try to lean into it. Try something new this week and don\u0026#39;t forget, and as always, stay.\u003c/p\u003e","summary":"What do we do about Instagram? The app that most milennials use and find themselves on, do we have a need for Instagram in the local church in 2023? Why was it put in behind Facebook in Nick's 6-Step Framework? How should we use the feed? Stories? Reels? And what is the optimized Content Strategy for churches in 2023?","date_published":"2023-03-29T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ede7f4c7-53a9-497c-933d-02e18f6c39ee.mp3","mime_type":"audio/mpeg","size_in_bytes":11020669,"duration_in_seconds":1365}]},{"id":"7b3beff2-aef8-4508-8bf1-ba183d1396c1","title":"Episode 037: The Third Step of the Church Social Media Framework: Facebook","url":"https://www.hybridministry.xyz/037","content_text":"Does Gen Z even care about Facebook? The assumption of course is no, but is that accurate? And why does Nick recommend facebook ahead of Instagram? Finally, what are the 3 ways in which you should be utilizing facebook as a church in 2023?\n\nEPISODE TRANSCRIPT: http://www.hybridministry.xyz/037\nYOUTUBE: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nTIKTOK: https://www.tiktok.com/@clasonnick\nFREE EBOOK: https://www.hybridministry.xyz/articles/ebook\n\nSHOWNOTES\nHow to Run a Successful Ad: https://www.hybridministry.xyz/009\n\nTIMECODES\n00:00-03:35 Introduction\n03:35-09:00 Facebook.. Does Gen Z care about Facebook?\n09:00-15:11 The History of Facebook and what it is today\n15:11-18:36 Reason 1) Create a Facebook Page\n18:36-20:59 Reason 2) Link your Facebook \u0026amp; Instagram Accounts\n20:59-24:00 Reason 3) Create a Facebook Group\n24:00-25:55 Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWell, hello everybody. Welcome back to another episode in addition of the hybrid ministry show. My name is Nick Clason. I, as always, I'm your host, excited to be with you. And in this episode, we are going to be diving into our third platform that you should be focused on as a church in building out the six step framework for social media or churches in 2023. Now, this one, um, is gonna be a little bit of a zig or a zag because my guess is if you, uh, know me, you know my story. I am a youth pastor and so I'm gonna be, I do this a lot from the realm of and um, position of being a youth pastor. And so this one you're gonna be like, wait a minute, what is he recommending before? What other one? Cuz you know, so far we've done YouTube and we've also done TikTok. \n\nNick Clason (01:01):\nAnd so probably your assumption would be that we would be moving on to Instagram and if I were to rank platforms in the order of importance, it would go TikTok, YouTube, Instagram, and then Facebook. But today we are going to talk about Facebook and there's a few reasons why and we're gonna get to that. So make sure you stick around to the very end of the episode cuz we're gonna talk about the three primary reasons why you should start with Facebook as opposed to Instagram, especially if you're starting from scratch. And those three reasons are also relevant and prevalent. If you are already on both of those platforms. There's just gonna be some things and, uh, some technical, uh, linking things that you're gonna need and want to do that are gonna help you optimize your performance on both of those platforms, Instagram and Facebook. \n\nNick Clason (01:49):\nAll right, um, real quick, let's talk about, uh, before we dive in, you know, too much. I want to remind you, you can head over to our YouTube channel. If you are listening on a podcast, hit the link in the show notes and give us a subscribe there that would help us out tremendously. If you're discovering us and watching us on YouTube, hit the link in the show notes over to hybrid ministry.xyz. That is the homepage and home base for our podcast. And every single episode, including this one, which will have a link to the show notes, has a fully flushed out transcript. So you can go and you can grab the fully flushed out transcript for this episode and any of our past episodes as well as that's where you can get the free download called, have I already Ruined my Church's TikTok account? \n\nNick Clason (02:32):\nAnd that is your complete guide to handing your phone to someone and say, Hey, post me a TikTok. And if they have no idea what they're doing, that will walk them through step by step. All of that is available, um, in our show notes. That's also available on our website. So give us a subscribe, give us a rating or a review, we would love it. And follow us in all the places. I personally, uh, am on TikTok and I am on YouTube and I'm trying to grow on both of those places to just the word out to help more people like you, church content communicators, church social media managers, youth pastors, part-time college students who got handed a phone from your pastor and said, Hey, we should probably be on social media. Yes, I am here to help you. And that is my entire goal is to help show you one of the ways that you can approach this in your church, in your life and in your ministry. \n\nNick Clason (03:24):\nSo without any further ado, let's hop into this episode of Facebook, the platform that Gen Z doesn't care about or do this. All right, so Facebook, does Gen Z care about Facebook? So there was an article back in 2015, um, by Pew Research that found that 71% of teenagers from the age 13 to 17 say that they used Facebook. And at that time they easily beat out platforms like Twitter, Instagram, and Snapchat. That's an encouraging number. And so for a lot of youth pastors, a lot of people working with Next generation, a lot of people doing social media, um, it kept the impetus and the importance of making Facebook a priority, making it something that you continually should be investing in. All right? However, back in 2022, which is not that long ago, from the drop of this, uh, podcast or the drop of this videos only a year or so ago, it tells us a different story. \n\nNick Clason (04:26):\nSo that number in 2015 was at 71%, but it has now dropped to that same age demographic. 13 to 17 year olds is now dropped to 32%. Then you might be thinking then like, why in the world are we making this a priority? Obviously it's tapering off with younger people, it's really only relevant for older generations. And while our church may have a good crop of people in older generation who are still using and active on Facebook, the reality is like that is dropping more and more. And that is true, and I will a hundred percent affirm you. And if you do decide that you don't want to take on Facebook as a platform, I totally get that. Um, especially if you wanna trend younger and be more relevant. Because the reality is this is like even Gen Z, or I'm sorry, gen X, uh, millennials, boomers, they use some of the other platforms that we're talking about here. \n\nNick Clason (05:16):\nThey're active on YouTube, some of them probably do have a TikTok account. And so if you want to abandon Facebook altogether, you can. The thing is, reality is probably you as a church, you probably already have a Facebook account. It's already probably been established and it's probably been active for years. And so what do you do and how do in this, you know, ever shifting landscape, do you continue to even use and reinvest in Facebook? I do think that there's a spot for it. I do think that there are some pertinent things that are worth you understanding and noticing. Um, and I'm gonna talk about those and especially in the very final episode of this six step kind of framework, we're gonna, um, put all of these platforms back together, right? And we're gonna gonna say here with all these different platforms, all these different like things we talked about, what is a full fledged church social media framework and strategy, taking all these pieces and putting 'em together. \n\nNick Clason (06:09):\nSo you're gonna see where Facebook fits into that. Um, but the answer to this is why we think we should continue to, um, participate in Facebook. The answer is twofold. So part number one, like we said in the last episode about TikTok, if you only have time to invest in one, invest in TikTok, I say that primarily for younger ministries, youth pastors, but quite honestly, uh, I think I would still say that the purpose for that is, uh, true, uh, for even like a church, not just a youth ministry like church, trying to reach people for their, you know, their community, their town, whatever. Like nothing wrong with just investing in TikTok. Uh, and a lot of the things today that we're gonna talk about are gonna feel like a lot of groundwork. And so that might be boring and you might not yield as many returns on it. \n\nNick Clason (06:52):\nAnd so you're probably gonna have to spend a day or a week slow out some of these things, figuring out some of the things. Um, however, if you do wanna build out a fully robust holistic social media strategy, like I said, we're gonna put that together in the final episode of this little mini-series that we're doing. Facebook needs to be a part of it, not necessarily for the reasons that you might think. However, I will caveat this and say in the ranking of importance for Gen Z and Gen Alpha, Facebook is very last on my list for the specific platforms to invest in, right? Like I've, I've said, okay, however, your usage on Facebook on meta is gonna be for three primary reasons. And starting with Facebook's GI gives you an easier road, uh, to launch some other social media or, and this part's important or marketing endeavors that you may be interested in or your church or your pastor or your executive pastor might be interested in you carrying out, overseeing and executing. \n\nNick Clason (07:48):\nAll right? And so we're gonna look at this as more of a, um, foundation building as opposed to like a v going viral and, and drumming up a lot of interest and reaching a lot of people. Okay? So be that as it may, Facebook still plays a pretty crucial and important role. Before we go too much further, I do wanna share one last stat with you. 32% of users on Facebook are teenagers. That isn't a lot, but that also isn't nothing. And those teenagers are still users of Facebook. They may not be contributors, but they are as some social media people have dubbed lurkers, which means they are viewing what's going on on Facebook, and they will grow up and they will become, um, the age of the, uh, adults in your church. And in addition to that, a lot of families have parents who spend a lot of their time on Facebook. \n\nNick Clason (08:38):\nAnd so if you're a demographic, if you're a church reaching families, you may not be reaching their teenagers, but you may be catering to and reaching their parents and there's um, uh, there is a benefit to doing that. All right, so let's dive into Facebook before the history of it and what it is now. Okay, Facebook before and now let's go back to the beginning. In the beginning, God created the heavens and the Earth. Okay, maybe not that far back. Let's go a little further. Okay, let's go to 2004. In 2004, you probably heard of a guy by the name of Mark Zuckerberg. Zuckerberg launched and started Facebook as a social media platform. He launched it in 2004 on Harvard University's campus. He was a sophomore, and his primary purpose there was to connect Harvard students to other Harvard students. And so back in the very original OG Facebook days, it was built primarily for college campuses so that you could see the faces of other college students, know their names, get to know them, but by the end of the year, the almost unimaginable had happened for Zuckerberg and over 1 million users, 1 million users were on Facebook, and the reach had then expanded beyond just his simple campus. \n\nNick Clason (09:55):\nAnd the spread was like wildfire. And Facebook changed the game forever. Facebook is often thought to be one of the major contributors of ushering in the, uh, the, the, what am I looking for? The setting or the, the, the, gosh, why is this word so hard for me? I don't know what I'm trying to say, but ushering in the idea of Web 2.0. So Web 1.0 was just basic HTML website's, text on a screen, web 2.0 allowed the users to actually be contributing, formatting, crafting what was being said. We are now, by the way, in a world of Web 3.0 where users can create their own reality. Right now it's primarily through things like vr, but the algorithms which are less social graph and now more discovery based are helping you sort of find and create your own reality, which by the way, I think is a little bit dangerous, especially if you are a pastor and you are anchored in the truth of God's word. \n\nNick Clason (10:53):\nHowever, as opposed to bucking that and saying that you need to just ca cast your phone into like a fire, um, and not look at TikTok, I think you need to help people steward that, that they've been given because now honestly, the reality is social media is not very social like it was back in the day. Uh, we've seen that Gen Z has watched millennials and Gen Xers use and, and lean into their community being all digital, and it has honestly yielded not very good results. So I honestly see a good pendulum shift in some of our Gen Z students and people that I interact with because they lean into more real authentic community. So why are they spending so much time on platforms like TikTok and YouTube? They're, they're, they're honestly there for entertainment more than they are for like social connection. And that's the thing, Facebook was built as a platform of social connection. \n\nNick Clason (11:43):\nAnd so now it is a legacy platform and it's been around forever and it is still a major player and a major contributor in the game. However, they are having to, having to adjust to TikTok and YouTube have been ushering in, in these last several years that they've seen the younger generations adapt. And because Facebook knows that great Aunt Betty is going to eventually no longer be a user at some point because she's not going to be living on this planet of earth, they need to start catering to the younger generations if they want anyone to even adopt their platform. The reality is a lot of people are not huge fans of Facebook altogether, but whether they know it or not, they're using platforms under the Facebook umbrella. So all that being said, Facebook still remains the number one social media platform to this day based on, uh, based on number of users according to an article, which we will link in the show notes of backlinko backlink.io, I always get that one messed up. \n\nNick Clason (12:38):\nBacklink io Facebook presently has 1.9 billion daily users, which is 6.89% increased year over year. In addition to the massive usage that is found and seen by Facebook users and contributors. Uh, Facebook has been acquiring more and more products, uh, over their lifetime and life cycle. Here are some of the products that they've acquired. You may be have heard of them, Instagram, WhatsApp, gfi, Oculus, and many more. In fact, if my counting and calculations are correct, Facebook has a total acquisition of over 88 different products, um, or companies or tech like focused things, okay? And the total cost of those acquisitions is estimated to be north of 23 billion with a B dollars. So I will link that, that article as well because honestly, uh, I didn't read all of them to you because you get really bored. There's really only like four or five that you probably actually recognize by name, WhatsApp, Instagram, Oculus gif, you the rest are like, what? \n\nNick Clason (13:46):\nAnd they just absorbed these companies into them and, and stole their intellectual property, not stole, bought their intellectual property to use for their, their behalf and their betterment. Okay? And so as I was first, uh, sitting down to record this podcast and thinking about all this Facebook stuff, um, the reality is this, fast forward to October, 2021, Facebook announces this is the big shift here from Facebook back then to Facebook. Now, Facebook announces a change in their name from Facebook as the parent company to the name Meta. You probably know that if not, you've probably seen it and been unaware that that is, that is where that comes from. All right? And so the name reflects as the company says, um, the name reflects the company's growing ambitions to be relevant beyond just social media. They want to build technology that will help connect people. That's what they say their ultimate goal is. \n\nNick Clason (14:38):\nUh, I'll link that article in the show notes, but with the announcement of the name change from Facebook into Meta, this giant conglomerate of products that Meta has acquired over the years, it leads us specifically now to how you in your church can and probably should be using Facebook in your context here in 2023 as a part of the six step Church social medium framework. So without any further ado, let's hop in to reason number one, why you should be using Facebook. Reason number one, and the way in which you should be using Facebook in your church and in your ministry is to create a Facebook page. Now, Facebook page is the corporate side of Facebook. It is where businesses and corporations go to have their hours. It's where they link their website. It's, it's where they, at some point in time, we'll run ads and your church more than likely has a corporate company Facebook page. \n\nNick Clason (15:37):\nI would recommend that you start with a Facebook page, not necessarily, because I think it's a great strategy for reaching people organically anymore in 2023. However, it is going to help sort of be the anchor for everything that you do on Facebook. And if you start there, especially if you don't have anything already launched right now, but if you start there, then sort of from there, the rest of everything else can kind of spread, which is one of the reasons why I have jumped Facebook over Instagram, for example, because Facebook is the owner of Instagram. And so if you start with that Facebook page, then you can sort of build things out from there. One of the things that you need to know about Facebook is it's not just a simple username and password sort of login. So if you're inheriting a Facebook page, what you need to do is you need to discover who the admin is on the Facebook page. \n\nNick Clason (16:24):\nThe person who has a personal specific profile, their first name and last name, they are an admin to an account. And that is who runs or who is kind of doing the Wizard of Oz behind the curtain, um, managing of Facebook pages. That's how Facebook works. So for example, I just moved to a church about six months ago. They had a a Facebook page, and everyone that I asked, I kept asking to try and get login information for it. They're like, oh yeah, the username password should be on this password document sheet that we have. And, and I just was like, no, that's, that's not how it works. Like, it's not just like I log into Facebook, I have to log in as myself, Nick Clason on my Facebook page, and then I have to be made an administrator or an admin or an editor or a moderator or whatever the case might be, whatever the role is that is decided that has to happen to me, my account, not a login into a specific place. \n\nNick Clason (17:20):\nOkay? So when you start on this place, everything else can sort of be driven from that. The other reason that you would wanna start with a Facebook page is that some point you may want to run ads on your Facebook page. Um, and you may, you can do that either on Facebook, you also can do that through Facebook to your Instagram count if you find Instagram more beneficial to your audience. But you do that through the business suite, the meta suite. And so, um, learning to run an ad is probably one of the most maddening processes, especially if you have no idea what you're doing, what some of the language means or whatever if you're a complete nbe. And so one time I interviewed my friend, former co-host of this podcast, Matt Johnson. He is a marketing freaking guru, uh, and he has done some incredible things, marketing, especially in the ministry space, if you are or have ever heard of or are familiar with the company, dare to share. \n\nNick Clason (18:16):\nHe was behind a lot of what they did and a lot of what got them out, uh, visible to a lot of people out in the world. And so, um, he walks us through in a former episode, not link that in the show notes of how to step, how to set up an ad, step by step, uh, running a Facebook ad. So that's there for you. Hopefully that's helpful to you. All right? Step number two is beyond the Facebook page. You should also link your Facebook and Instagram accounts. This is probably one of the most obvious or low hanging fruit reasons why you should start with Facebook, because once you link them, then it's really no extra work, especially if you start on the Instagram side, which we'll get to that in the next episode. But if you start on the Instagram side posting something, all you do is simply toggle on a switch that says also post to Facebook, and boom, you're posting the same content in two places. \n\nNick Clason (19:08):\nThat used to be a no-no. That used to be something that you shied away from. But now it's actually something that I and many other church social media marketing managers encourage, especially with the current thing that every social media is focusing on short form video content. It doesn't matter if it's also posted on Instagram, on Facebook, I did a thing the other day, we do this stupid game on our, uh, Instagram, on our TikTok, on our YouTube shorts called, um, , it's called ABC Cheese. So we have a little craft singles and we try to bite like just two of us and try to bite out a letter. And the other person was trying to guess what it's, and so I just was like curious and I was like, how many views did this video in total get? And so I, I looked on YouTube, I looked on TikTok, I looked on Instagram reels, and I looked on Facebook reels, and in total we had somewhere between seven and 800 views on just that one stupid video alone by posting it to all those different platforms. \n\nNick Clason (20:05):\nYou know, like one had 600, one had a hundred, one had 300, one had 200, you know what I mean? That kind of all adds up. And you start to think about it, you're like, dang, that's like seven, eight, 9,000 hun. You know, thou not a thousand hundred, 900, a thousand people reach. Like it's a lot, man. Like that's, that's, that's something that churches, youth ministries would've been begging for in years past and before with Facebook pages, primarily as the marketing tool and engine, you had to pay to do it. And you, I mean, you still do if you wanna market stuff, but you can kind of like punch your lottery ticket with any of these reels or short form video and just blow up, or not even blow up, but just get a hundred views across four platforms that adds up to north of 500, north of 700, north of 900 views on any single video. \n\nNick Clason (20:56):\nI think most people would say that that's worth it. All right? The third and final way and, and um, path that I think you should take on Facebook is create a Facebook group. According to a 2021 study, there were approximately 233 million Facebook users in the US alone. 18.2 of those users belong to the 18 to 24 age group, while 18% of those users are 35 to 34 years old. So in total, you're looking at, almost 40% of your users are between the age of 18 and 44. So while your teenagers, your youth ministry might not be spending a lot of time on Facebook, other platforms, um, other people, older demographics definitely are. And I think that you, one of your largest wins as a church is to create a group because that is where you can make community on social media feel intimate and in, in fact, it's probably one of the only platforms that offers a close sort of intimate community style feel. \n\nNick Clason (21:56):\nAnd so I do think of all of the features that Facebook does have to offer. You can have a group. And so again, if you start with a page, then out of that you can create a group that's connected to that page and you can post as the page admin or you can switch your profile and you can be interacting as yourself in the group, and you can make that that switch. And they've started to make that a lot easier. If you go onto the page on your phone or on your browser, it'll give you a little notification in one of the corners somewhere that says you're interacting as the, the brand, you're interacting as the page or you're interacting as yourself. And then it just gives you a button there. Do you wanna switch? And you click switch and it switches over between yours or your page. \n\nNick Clason (22:37):\nAnd so you can make some of those things. You also have the opportunity to go to the business suite and schedule some stuff. You can also link and schedule that over to your Instagram. And they now offer scheduling for reels. They offer scheduling for stories, which were not things that they offered previously. All the schedule tools really only posted like static images to pages, um, and your Instagram grid feed. But now they're starting to offer more. Uh, they do, in my personal experience, I've really only been experimenting with schedulers for a little bit here now, but they do seem to choke down your organic reach all of those platforms like it, when you post live time, there really is no way around that. No matter how much you try, no matter how, how much these like schedulers promised you, you're gonna just have better performance on all of your stuff if you are posting it. \n\nNick Clason (23:26):\nUm, and that, but that's a value proposition that you have to weigh through, especially if you have a million other responsibilities. Is it worth it to peace of mind, have it scheduled and you don't have to worry about it? Or is it something that you should, you know, wade into and navigate choice is yours? It's kind up to you. Um, so one of the best things that can do though as a church is to run a Facebook group. And over time you don't even have to be supplying that with a lot of content. The content hopefully will be generated by the users that are already a part of your Facebook group community. Well, everyone, once again, thank you so much for hanging out for this entire episode. I hope that you found this episode helpful. Like I said, the Facebook, uh, episode's a lot more focused on nitty gritty groundwork, building up some stuff so that you can build up a more robust and full social media strategy. \n\nNick Clason (24:18):\nWe are going to be diving into that in the future episodes. But coming up next, we are finally moving on to Instagram. We're gonna talk about some strategies and some reasons behind how you can be using Instagram effectively as a church in your 2023 social media framework. In addition to that, before we, we get to the very final piece where we put it all together, we are gonna talk email and texting and website. And so those three things are also critically important, I think to sort of serve as a backdrop and or as a lead generator for some of these other social media platforms to your already existing church audience that you have access to through a database and Excel spreadsheet or whatever the case might be in your particular context. Again, excited to be with you and excited to be right here now on the downhill slide of our six part church miniseries on church social media in 2023. \n\nNick Clason (25:13):\nIf you found this episode helpful, do me a favor and please send it to a friend, share it, rate it, review it, all those things are incredibly helpful to me, and they're a free for you to just give back in a very small way to our podcast and the work that we've been doing here at Hybrid Ministry. You can also check out free transcripts that we provide for you for every single episode, and that's over http://www.hybridministry.xyz. Hit the show notes for all the articles that we mentioned for all the other, uh, episodes that we reference for all the other social media places that you can follow me. And until next time, and as always, stay hybrid.","content_html":"\u003cp\u003eDoes Gen Z even care about Facebook? The assumption of course is no, but is that accurate? And why does Nick recommend facebook ahead of Instagram? Finally, what are the 3 ways in which you should be utilizing facebook as a church in 2023?\u003c/p\u003e\n\n\u003cp\u003eEPISODE TRANSCRIPT: \u003ca href=\"http://www.hybridministry.xyz/037\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/037\u003c/a\u003e\u003cbr\u003e\nYOUTUBE: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nTIKTOK: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFREE EBOOK: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nHow to Run a Successful Ad: \u003ca href=\"https://www.hybridministry.xyz/009\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/009\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-03:35 Introduction\u003cbr\u003e\n03:35-09:00 Facebook.. Does Gen Z care about Facebook?\u003cbr\u003e\n09:00-15:11 The History of Facebook and what it is today\u003cbr\u003e\n15:11-18:36 Reason 1) Create a Facebook Page\u003cbr\u003e\n18:36-20:59 Reason 2) Link your Facebook \u0026amp; Instagram Accounts\u003cbr\u003e\n20:59-24:00 Reason 3) Create a Facebook Group\u003cbr\u003e\n24:00-25:55 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWell, hello everybody. Welcome back to another episode in addition of the hybrid ministry show. My name is Nick Clason. I, as always, I\u0026#39;m your host, excited to be with you. And in this episode, we are going to be diving into our third platform that you should be focused on as a church in building out the six step framework for social media or churches in 2023. Now, this one, um, is gonna be a little bit of a zig or a zag because my guess is if you, uh, know me, you know my story. I am a youth pastor and so I\u0026#39;m gonna be, I do this a lot from the realm of and um, position of being a youth pastor. And so this one you\u0026#39;re gonna be like, wait a minute, what is he recommending before? What other one? Cuz you know, so far we\u0026#39;ve done YouTube and we\u0026#39;ve also done TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:01):\u003cbr\u003e\nAnd so probably your assumption would be that we would be moving on to Instagram and if I were to rank platforms in the order of importance, it would go TikTok, YouTube, Instagram, and then Facebook. But today we are going to talk about Facebook and there\u0026#39;s a few reasons why and we\u0026#39;re gonna get to that. So make sure you stick around to the very end of the episode cuz we\u0026#39;re gonna talk about the three primary reasons why you should start with Facebook as opposed to Instagram, especially if you\u0026#39;re starting from scratch. And those three reasons are also relevant and prevalent. If you are already on both of those platforms. There\u0026#39;s just gonna be some things and, uh, some technical, uh, linking things that you\u0026#39;re gonna need and want to do that are gonna help you optimize your performance on both of those platforms, Instagram and Facebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:49):\u003cbr\u003e\nAll right, um, real quick, let\u0026#39;s talk about, uh, before we dive in, you know, too much. I want to remind you, you can head over to our YouTube channel. If you are listening on a podcast, hit the link in the show notes and give us a subscribe there that would help us out tremendously. If you\u0026#39;re discovering us and watching us on YouTube, hit the link in the show notes over to hybrid ministry.xyz. That is the homepage and home base for our podcast. And every single episode, including this one, which will have a link to the show notes, has a fully flushed out transcript. So you can go and you can grab the fully flushed out transcript for this episode and any of our past episodes as well as that\u0026#39;s where you can get the free download called, have I already Ruined my Church\u0026#39;s TikTok account? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:32):\u003cbr\u003e\nAnd that is your complete guide to handing your phone to someone and say, Hey, post me a TikTok. And if they have no idea what they\u0026#39;re doing, that will walk them through step by step. All of that is available, um, in our show notes. That\u0026#39;s also available on our website. So give us a subscribe, give us a rating or a review, we would love it. And follow us in all the places. I personally, uh, am on TikTok and I am on YouTube and I\u0026#39;m trying to grow on both of those places to just the word out to help more people like you, church content communicators, church social media managers, youth pastors, part-time college students who got handed a phone from your pastor and said, Hey, we should probably be on social media. Yes, I am here to help you. And that is my entire goal is to help show you one of the ways that you can approach this in your church, in your life and in your ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:24):\u003cbr\u003e\nSo without any further ado, let\u0026#39;s hop into this episode of Facebook, the platform that Gen Z doesn\u0026#39;t care about or do this. All right, so Facebook, does Gen Z care about Facebook? So there was an article back in 2015, um, by Pew Research that found that 71% of teenagers from the age 13 to 17 say that they used Facebook. And at that time they easily beat out platforms like Twitter, Instagram, and Snapchat. That\u0026#39;s an encouraging number. And so for a lot of youth pastors, a lot of people working with Next generation, a lot of people doing social media, um, it kept the impetus and the importance of making Facebook a priority, making it something that you continually should be investing in. All right? However, back in 2022, which is not that long ago, from the drop of this, uh, podcast or the drop of this videos only a year or so ago, it tells us a different story. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:26):\u003cbr\u003e\nSo that number in 2015 was at 71%, but it has now dropped to that same age demographic. 13 to 17 year olds is now dropped to 32%. Then you might be thinking then like, why in the world are we making this a priority? Obviously it\u0026#39;s tapering off with younger people, it\u0026#39;s really only relevant for older generations. And while our church may have a good crop of people in older generation who are still using and active on Facebook, the reality is like that is dropping more and more. And that is true, and I will a hundred percent affirm you. And if you do decide that you don\u0026#39;t want to take on Facebook as a platform, I totally get that. Um, especially if you wanna trend younger and be more relevant. Because the reality is this is like even Gen Z, or I\u0026#39;m sorry, gen X, uh, millennials, boomers, they use some of the other platforms that we\u0026#39;re talking about here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:16):\u003cbr\u003e\nThey\u0026#39;re active on YouTube, some of them probably do have a TikTok account. And so if you want to abandon Facebook altogether, you can. The thing is, reality is probably you as a church, you probably already have a Facebook account. It\u0026#39;s already probably been established and it\u0026#39;s probably been active for years. And so what do you do and how do in this, you know, ever shifting landscape, do you continue to even use and reinvest in Facebook? I do think that there\u0026#39;s a spot for it. I do think that there are some pertinent things that are worth you understanding and noticing. Um, and I\u0026#39;m gonna talk about those and especially in the very final episode of this six step kind of framework, we\u0026#39;re gonna, um, put all of these platforms back together, right? And we\u0026#39;re gonna gonna say here with all these different platforms, all these different like things we talked about, what is a full fledged church social media framework and strategy, taking all these pieces and putting \u0026#39;em together. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:09):\u003cbr\u003e\nSo you\u0026#39;re gonna see where Facebook fits into that. Um, but the answer to this is why we think we should continue to, um, participate in Facebook. The answer is twofold. So part number one, like we said in the last episode about TikTok, if you only have time to invest in one, invest in TikTok, I say that primarily for younger ministries, youth pastors, but quite honestly, uh, I think I would still say that the purpose for that is, uh, true, uh, for even like a church, not just a youth ministry like church, trying to reach people for their, you know, their community, their town, whatever. Like nothing wrong with just investing in TikTok. Uh, and a lot of the things today that we\u0026#39;re gonna talk about are gonna feel like a lot of groundwork. And so that might be boring and you might not yield as many returns on it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:52):\u003cbr\u003e\nAnd so you\u0026#39;re probably gonna have to spend a day or a week slow out some of these things, figuring out some of the things. Um, however, if you do wanna build out a fully robust holistic social media strategy, like I said, we\u0026#39;re gonna put that together in the final episode of this little mini-series that we\u0026#39;re doing. Facebook needs to be a part of it, not necessarily for the reasons that you might think. However, I will caveat this and say in the ranking of importance for Gen Z and Gen Alpha, Facebook is very last on my list for the specific platforms to invest in, right? Like I\u0026#39;ve, I\u0026#39;ve said, okay, however, your usage on Facebook on meta is gonna be for three primary reasons. And starting with Facebook\u0026#39;s GI gives you an easier road, uh, to launch some other social media or, and this part\u0026#39;s important or marketing endeavors that you may be interested in or your church or your pastor or your executive pastor might be interested in you carrying out, overseeing and executing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:48):\u003cbr\u003e\nAll right? And so we\u0026#39;re gonna look at this as more of a, um, foundation building as opposed to like a v going viral and, and drumming up a lot of interest and reaching a lot of people. Okay? So be that as it may, Facebook still plays a pretty crucial and important role. Before we go too much further, I do wanna share one last stat with you. 32% of users on Facebook are teenagers. That isn\u0026#39;t a lot, but that also isn\u0026#39;t nothing. And those teenagers are still users of Facebook. They may not be contributors, but they are as some social media people have dubbed lurkers, which means they are viewing what\u0026#39;s going on on Facebook, and they will grow up and they will become, um, the age of the, uh, adults in your church. And in addition to that, a lot of families have parents who spend a lot of their time on Facebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:38):\u003cbr\u003e\nAnd so if you\u0026#39;re a demographic, if you\u0026#39;re a church reaching families, you may not be reaching their teenagers, but you may be catering to and reaching their parents and there\u0026#39;s um, uh, there is a benefit to doing that. All right, so let\u0026#39;s dive into Facebook before the history of it and what it is now. Okay, Facebook before and now let\u0026#39;s go back to the beginning. In the beginning, God created the heavens and the Earth. Okay, maybe not that far back. Let\u0026#39;s go a little further. Okay, let\u0026#39;s go to 2004. In 2004, you probably heard of a guy by the name of Mark Zuckerberg. Zuckerberg launched and started Facebook as a social media platform. He launched it in 2004 on Harvard University\u0026#39;s campus. He was a sophomore, and his primary purpose there was to connect Harvard students to other Harvard students. And so back in the very original OG Facebook days, it was built primarily for college campuses so that you could see the faces of other college students, know their names, get to know them, but by the end of the year, the almost unimaginable had happened for Zuckerberg and over 1 million users, 1 million users were on Facebook, and the reach had then expanded beyond just his simple campus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:55):\u003cbr\u003e\nAnd the spread was like wildfire. And Facebook changed the game forever. Facebook is often thought to be one of the major contributors of ushering in the, uh, the, the, what am I looking for? The setting or the, the, the, gosh, why is this word so hard for me? I don\u0026#39;t know what I\u0026#39;m trying to say, but ushering in the idea of Web 2.0. So Web 1.0 was just basic HTML website\u0026#39;s, text on a screen, web 2.0 allowed the users to actually be contributing, formatting, crafting what was being said. We are now, by the way, in a world of Web 3.0 where users can create their own reality. Right now it\u0026#39;s primarily through things like vr, but the algorithms which are less social graph and now more discovery based are helping you sort of find and create your own reality, which by the way, I think is a little bit dangerous, especially if you are a pastor and you are anchored in the truth of God\u0026#39;s word. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:53):\u003cbr\u003e\nHowever, as opposed to bucking that and saying that you need to just ca cast your phone into like a fire, um, and not look at TikTok, I think you need to help people steward that, that they\u0026#39;ve been given because now honestly, the reality is social media is not very social like it was back in the day. Uh, we\u0026#39;ve seen that Gen Z has watched millennials and Gen Xers use and, and lean into their community being all digital, and it has honestly yielded not very good results. So I honestly see a good pendulum shift in some of our Gen Z students and people that I interact with because they lean into more real authentic community. So why are they spending so much time on platforms like TikTok and YouTube? They\u0026#39;re, they\u0026#39;re, they\u0026#39;re honestly there for entertainment more than they are for like social connection. And that\u0026#39;s the thing, Facebook was built as a platform of social connection. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:43):\u003cbr\u003e\nAnd so now it is a legacy platform and it\u0026#39;s been around forever and it is still a major player and a major contributor in the game. However, they are having to, having to adjust to TikTok and YouTube have been ushering in, in these last several years that they\u0026#39;ve seen the younger generations adapt. And because Facebook knows that great Aunt Betty is going to eventually no longer be a user at some point because she\u0026#39;s not going to be living on this planet of earth, they need to start catering to the younger generations if they want anyone to even adopt their platform. The reality is a lot of people are not huge fans of Facebook altogether, but whether they know it or not, they\u0026#39;re using platforms under the Facebook umbrella. So all that being said, Facebook still remains the number one social media platform to this day based on, uh, based on number of users according to an article, which we will link in the show notes of backlinko backlink.io, I always get that one messed up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:38):\u003cbr\u003e\nBacklink io Facebook presently has 1.9 billion daily users, which is 6.89% increased year over year. In addition to the massive usage that is found and seen by Facebook users and contributors. Uh, Facebook has been acquiring more and more products, uh, over their lifetime and life cycle. Here are some of the products that they\u0026#39;ve acquired. You may be have heard of them, Instagram, WhatsApp, gfi, Oculus, and many more. In fact, if my counting and calculations are correct, Facebook has a total acquisition of over 88 different products, um, or companies or tech like focused things, okay? And the total cost of those acquisitions is estimated to be north of 23 billion with a B dollars. So I will link that, that article as well because honestly, uh, I didn\u0026#39;t read all of them to you because you get really bored. There\u0026#39;s really only like four or five that you probably actually recognize by name, WhatsApp, Instagram, Oculus gif, you the rest are like, what? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:46):\u003cbr\u003e\nAnd they just absorbed these companies into them and, and stole their intellectual property, not stole, bought their intellectual property to use for their, their behalf and their betterment. Okay? And so as I was first, uh, sitting down to record this podcast and thinking about all this Facebook stuff, um, the reality is this, fast forward to October, 2021, Facebook announces this is the big shift here from Facebook back then to Facebook. Now, Facebook announces a change in their name from Facebook as the parent company to the name Meta. You probably know that if not, you\u0026#39;ve probably seen it and been unaware that that is, that is where that comes from. All right? And so the name reflects as the company says, um, the name reflects the company\u0026#39;s growing ambitions to be relevant beyond just social media. They want to build technology that will help connect people. That\u0026#39;s what they say their ultimate goal is. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:38):\u003cbr\u003e\nUh, I\u0026#39;ll link that article in the show notes, but with the announcement of the name change from Facebook into Meta, this giant conglomerate of products that Meta has acquired over the years, it leads us specifically now to how you in your church can and probably should be using Facebook in your context here in 2023 as a part of the six step Church social medium framework. So without any further ado, let\u0026#39;s hop in to reason number one, why you should be using Facebook. Reason number one, and the way in which you should be using Facebook in your church and in your ministry is to create a Facebook page. Now, Facebook page is the corporate side of Facebook. It is where businesses and corporations go to have their hours. It\u0026#39;s where they link their website. It\u0026#39;s, it\u0026#39;s where they, at some point in time, we\u0026#39;ll run ads and your church more than likely has a corporate company Facebook page. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:37):\u003cbr\u003e\nI would recommend that you start with a Facebook page, not necessarily, because I think it\u0026#39;s a great strategy for reaching people organically anymore in 2023. However, it is going to help sort of be the anchor for everything that you do on Facebook. And if you start there, especially if you don\u0026#39;t have anything already launched right now, but if you start there, then sort of from there, the rest of everything else can kind of spread, which is one of the reasons why I have jumped Facebook over Instagram, for example, because Facebook is the owner of Instagram. And so if you start with that Facebook page, then you can sort of build things out from there. One of the things that you need to know about Facebook is it\u0026#39;s not just a simple username and password sort of login. So if you\u0026#39;re inheriting a Facebook page, what you need to do is you need to discover who the admin is on the Facebook page. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:24):\u003cbr\u003e\nThe person who has a personal specific profile, their first name and last name, they are an admin to an account. And that is who runs or who is kind of doing the Wizard of Oz behind the curtain, um, managing of Facebook pages. That\u0026#39;s how Facebook works. So for example, I just moved to a church about six months ago. They had a a Facebook page, and everyone that I asked, I kept asking to try and get login information for it. They\u0026#39;re like, oh yeah, the username password should be on this password document sheet that we have. And, and I just was like, no, that\u0026#39;s, that\u0026#39;s not how it works. Like, it\u0026#39;s not just like I log into Facebook, I have to log in as myself, Nick Clason on my Facebook page, and then I have to be made an administrator or an admin or an editor or a moderator or whatever the case might be, whatever the role is that is decided that has to happen to me, my account, not a login into a specific place. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:20):\u003cbr\u003e\nOkay? So when you start on this place, everything else can sort of be driven from that. The other reason that you would wanna start with a Facebook page is that some point you may want to run ads on your Facebook page. Um, and you may, you can do that either on Facebook, you also can do that through Facebook to your Instagram count if you find Instagram more beneficial to your audience. But you do that through the business suite, the meta suite. And so, um, learning to run an ad is probably one of the most maddening processes, especially if you have no idea what you\u0026#39;re doing, what some of the language means or whatever if you\u0026#39;re a complete nbe. And so one time I interviewed my friend, former co-host of this podcast, Matt Johnson. He is a marketing freaking guru, uh, and he has done some incredible things, marketing, especially in the ministry space, if you are or have ever heard of or are familiar with the company, dare to share. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:16):\u003cbr\u003e\nHe was behind a lot of what they did and a lot of what got them out, uh, visible to a lot of people out in the world. And so, um, he walks us through in a former episode, not link that in the show notes of how to step, how to set up an ad, step by step, uh, running a Facebook ad. So that\u0026#39;s there for you. Hopefully that\u0026#39;s helpful to you. All right? Step number two is beyond the Facebook page. You should also link your Facebook and Instagram accounts. This is probably one of the most obvious or low hanging fruit reasons why you should start with Facebook, because once you link them, then it\u0026#39;s really no extra work, especially if you start on the Instagram side, which we\u0026#39;ll get to that in the next episode. But if you start on the Instagram side posting something, all you do is simply toggle on a switch that says also post to Facebook, and boom, you\u0026#39;re posting the same content in two places. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:08):\u003cbr\u003e\nThat used to be a no-no. That used to be something that you shied away from. But now it\u0026#39;s actually something that I and many other church social media marketing managers encourage, especially with the current thing that every social media is focusing on short form video content. It doesn\u0026#39;t matter if it\u0026#39;s also posted on Instagram, on Facebook, I did a thing the other day, we do this stupid game on our, uh, Instagram, on our TikTok, on our YouTube shorts called, um, \u003claugh\u003e, it\u0026#39;s called ABC Cheese. So we have a little craft singles and we try to bite like just two of us and try to bite out a letter. And the other person was trying to guess what it\u0026#39;s, and so I just was like curious and I was like, how many views did this video in total get? And so I, I looked on YouTube, I looked on TikTok, I looked on Instagram reels, and I looked on Facebook reels, and in total we had somewhere between seven and 800 views on just that one stupid video alone by posting it to all those different platforms. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:05):\u003cbr\u003e\nYou know, like one had 600, one had a hundred, one had 300, one had 200, you know what I mean? That kind of all adds up. And you start to think about it, you\u0026#39;re like, dang, that\u0026#39;s like seven, eight, 9,000 hun. You know, thou not a thousand hundred, 900, a thousand people reach. Like it\u0026#39;s a lot, man. Like that\u0026#39;s, that\u0026#39;s, that\u0026#39;s something that churches, youth ministries would\u0026#39;ve been begging for in years past and before with Facebook pages, primarily as the marketing tool and engine, you had to pay to do it. And you, I mean, you still do if you wanna market stuff, but you can kind of like punch your lottery ticket with any of these reels or short form video and just blow up, or not even blow up, but just get a hundred views across four platforms that adds up to north of 500, north of 700, north of 900 views on any single video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:56):\u003cbr\u003e\nI think most people would say that that\u0026#39;s worth it. All right? The third and final way and, and um, path that I think you should take on Facebook is create a Facebook group. According to a 2021 study, there were approximately 233 million Facebook users in the US alone. 18.2 of those users belong to the 18 to 24 age group, while 18% of those users are 35 to 34 years old. So in total, you\u0026#39;re looking at, almost 40% of your users are between the age of 18 and 44. So while your teenagers, your youth ministry might not be spending a lot of time on Facebook, other platforms, um, other people, older demographics definitely are. And I think that you, one of your largest wins as a church is to create a group because that is where you can make community on social media feel intimate and in, in fact, it\u0026#39;s probably one of the only platforms that offers a close sort of intimate community style feel. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:56):\u003cbr\u003e\nAnd so I do think of all of the features that Facebook does have to offer. You can have a group. And so again, if you start with a page, then out of that you can create a group that\u0026#39;s connected to that page and you can post as the page admin or you can switch your profile and you can be interacting as yourself in the group, and you can make that that switch. And they\u0026#39;ve started to make that a lot easier. If you go onto the page on your phone or on your browser, it\u0026#39;ll give you a little notification in one of the corners somewhere that says you\u0026#39;re interacting as the, the brand, you\u0026#39;re interacting as the page or you\u0026#39;re interacting as yourself. And then it just gives you a button there. Do you wanna switch? And you click switch and it switches over between yours or your page. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:37):\u003cbr\u003e\nAnd so you can make some of those things. You also have the opportunity to go to the business suite and schedule some stuff. You can also link and schedule that over to your Instagram. And they now offer scheduling for reels. They offer scheduling for stories, which were not things that they offered previously. All the schedule tools really only posted like static images to pages, um, and your Instagram grid feed. But now they\u0026#39;re starting to offer more. Uh, they do, in my personal experience, I\u0026#39;ve really only been experimenting with schedulers for a little bit here now, but they do seem to choke down your organic reach all of those platforms like it, when you post live time, there really is no way around that. No matter how much you try, no matter how, how much these like schedulers promised you, you\u0026#39;re gonna just have better performance on all of your stuff if you are posting it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:26):\u003cbr\u003e\nUm, and that, but that\u0026#39;s a value proposition that you have to weigh through, especially if you have a million other responsibilities. Is it worth it to peace of mind, have it scheduled and you don\u0026#39;t have to worry about it? Or is it something that you should, you know, wade into and navigate choice is yours? It\u0026#39;s kind up to you. Um, so one of the best things that can do though as a church is to run a Facebook group. And over time you don\u0026#39;t even have to be supplying that with a lot of content. The content hopefully will be generated by the users that are already a part of your Facebook group community. Well, everyone, once again, thank you so much for hanging out for this entire episode. I hope that you found this episode helpful. Like I said, the Facebook, uh, episode\u0026#39;s a lot more focused on nitty gritty groundwork, building up some stuff so that you can build up a more robust and full social media strategy. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:18):\u003cbr\u003e\nWe are going to be diving into that in the future episodes. But coming up next, we are finally moving on to Instagram. We\u0026#39;re gonna talk about some strategies and some reasons behind how you can be using Instagram effectively as a church in your 2023 social media framework. In addition to that, before we, we get to the very final piece where we put it all together, we are gonna talk email and texting and website. And so those three things are also critically important, I think to sort of serve as a backdrop and or as a lead generator for some of these other social media platforms to your already existing church audience that you have access to through a database and Excel spreadsheet or whatever the case might be in your particular context. Again, excited to be with you and excited to be right here now on the downhill slide of our six part church miniseries on church social media in 2023. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:13):\u003cbr\u003e\nIf you found this episode helpful, do me a favor and please send it to a friend, share it, rate it, review it, all those things are incredibly helpful to me, and they\u0026#39;re a free for you to just give back in a very small way to our podcast and the work that we\u0026#39;ve been doing here at Hybrid Ministry. You can also check out free transcripts that we provide for you for every single episode, and that\u0026#39;s over \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e. Hit the show notes for all the articles that we mentioned for all the other, uh, episodes that we reference for all the other social media places that you can follow me. And until next time, and as always, stay hybrid.\u003c/p\u003e","summary":"Does Gen Z even care about Facebook? The assumption of course is no, but is that accurate? And why does Nick recommend facebook ahead of Instagram? Finally, what are the 3 ways in which you should be utilizing facebook as a church in 2023?","date_published":"2023-03-23T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/7b3beff2-aef8-4508-8bf1-ba183d1396c1.mp3","mime_type":"audio/mpeg","size_in_bytes":12537623,"duration_in_seconds":1555}]},{"id":"be0f5479-c135-4eb3-91a6-14dd1f08a109","title":"Episode 036: The Second Step of the Church Social Media Framework for 2023: TikTok","url":"https://www.hybridministry.xyz/036","content_text":"In this episode Nick talks about the social media platform that you should most be focusing on in 2023. If you don't have time to do any other social, you should be leaning into this social platform, TikTok. He lays out the current state of TikTok, why you should go in on it, how you should go in on it, and gives links and resources to other episodes or resources to help you flesh out your social media calendar for your church in 2023.\n\nEntire Episode with Complete Transcript: \nhttp://www.hybridministry.xyz/036\nWatch this Podcast Episode: \nhttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nFollow Nick on TikTok:\nhttps://www.tiktok.com/@clasonnick\n\nSHOWNOTES\nIs Digital a Valid Method of Preaching?\nhttps://www.hybridministry.xyz/029\n\n9 TikTok and Reels Videos to use at your church this week!\nhttps://www.hybridministry.xyz/023\n\nThe Ultimate 2023 Social Media Calendar, Strategy and Posting Guidelines\nhttps://www.hybridministry.xyz/025\n\nTIMECODES\n00:00-02:12 - Intro\n02:12-08:40 The Current State of TikTok\n08:40-13:35 What does all of this mean?\n13:35-18:52 What content should my church post?\n18:52-23:40 The Nitty Gritty of Posting to TikTok with Hooks, Captions and where to place your text on screen\n23:40-24:59 Conclusion and Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nAll right. 3, 2, 1. Well, hello there, everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always, am your host, Nick Clason. So thrilled to be here with you, uh, on this episode. And we are going to be continuing on in our journey of the sixth Step Church social media framework. But today, in this episode, I am gonna talk about a social media that if you don't have time to go in on any of the other things that we talk about, this is the one that I highly, highly recommend as a youth pastor myself. Um, I recommend this primarily for student ministries. Um, however, I wanna be very clear that, um, this is a, the number one, uh, social media for Generation Z. And you might think, oh, I'm exempt from that. I don't have to worry about Generation Z. And that's just simply not true. \n\nNick Clason (00:58):\nYou do. Um, and it will become more and more of a prevalent, uh, problem, so to speak. Not that Generation Z is a problem, but, uh, more and more of a prevalent, um, uh, demographic in your church congregation. More and more, they're graduating every single year, and then they're soon becoming a part of the church or not a part of a church. If we're not willing to speak their native language, and if we're not willing to, uh, reach them where they are soon as youth pastors, we are no longer going to have Generation Z even as a part of our ministry because Generation Alpha is right now sitting in our sixth grade, our fifth grade, our fourth grade, they are the soon to be new generation. And so Gen Z, this digital strategy matters for them. And yes, you guessed it. We are talking about TikTok. \n\nNick Clason (01:44):\nSo all that, and more on this episode, as always, show notes, hybridministry.xyz, subscribe on YouTube. Follow me personally on my TikTok, uh, give us a light, give us a subscribe. A subscribe. And please, we would love it if you would give us a rating, especially if you find this information helpful, share it with a friend. But without any further ado, let's dive into why TikTok matters. All right, well, let's talk about the current state of TikTok as it stands in 2023. So, uh, TikTok in just 11 years, so starting back in 2011, all the way now to, um, 2023, so I guess 12 years, uh, TikTok has grown from zero users all the way up to 1 billion estimated users ranking it fourth in social media usage and platforms. So it's only behind Facebook, YouTube, Instagram, and then TikTok is fourth. Facebook is at 2.9 billion. \n\nNick Clason (02:48):\nYouTube is at 2.2 billion. Instagram is at 1.4 billion, and TikTok is at 1 billion. Now, keep in mind that I think that, uh, Facebook and Instagram both play a role, but if you're going to go all in on one, I think you should go all in on TikTok. Facebook often is, uh, really popular with the generation of generation X. Instagram is much more popular with my generation, generation of millennials, and TikTok was made famous by our favorite, um, generation, generation Z and TikTok is driving what these other legacy platforms of Facebook, of Instagram, and even YouTube are doing. So all of the players ahead of TikTok in the, um, estimated users, Facebook, YouTube, Instagram, all three of those, if you notice, have a TikTok feature, uh, element woven into 'em reels, Instagram reels, Facebook reels, and YouTube shorts, and they're all three trying to compete and catch up with the wild craze that is TikTok. \n\nNick Clason (03:49):\nSo what even was TikTok, you might remember that TikTok originally started as a brand called a musical dot l wire or Musical Lee, and it was branded and started much as a lip syncing app. I remember as a youth pastor, there were students that would just lip sync and do the musical Lee, uh, type of deals. And so, uh, it was rebranded as TikTok, and it has come around and it has shot up in a meteoric eyes of popularity to become the almost number one. Um, and not like number one downloads, like I just read through the stats, but like number one in, uh, just desirability, right? Of like entertainment apps and social media switched right from being like this social, legitimately social like connection of like human people. I'm friends with my grandma and I'm friends with my aunt to a, uh, platform of entertainment. \n\nNick Clason (04:43):\nYou get on there to watch, to be entertained, to be informed, to be inspired, to be encouraged, to learn something, to laugh, all right? That's what TikTok has kind of become. And so, TikTok, um, was historically thought to be adopted and used by teenagers primarily. And that's why, again, when we think of Generation Z, we think, oh, those are teenagers, right? But I wanna read for you something. Um, some of the most recent data says this, 10 year olds to 19 year olds make up 32.5% of the users on TikTok, where 20 to 29 year olds make up 29.5% of the users on TikTok. 30 to 39 year olds make up 16.4, 40 to 49 year olds make up 13.9 and 50 plus make up 7.1. So if you do some quick dirty math, you're looking at greater than 60% of your users are anywhere from the age of 10 to 30. \n\nNick Clason (05:36):\nAnd if you do a little bit more math, 75% of the users on the TikTok app are under the age of 40. Now, let me ask you, is this something that youth pastors only need to be worried about? And I would contend that the answer is no. Yes, the greatest use is of the younger generations, but 10 to 19, that 19 year old's gonna be 20 pretty soon. And my guess is you wanna reach a 20 year old. Like, my guess is you wanna reach a 25, a 27, a 32 year old, and so start going where they are. So according to an article from, uh, September, 2022 in the New York Times, uh, this is what it has said. It said, TikTok is now becoming the new search engine for Generation Z. Here's what the quote says. This is a powerful tool for teenagers, for students, and for the people in your congregation. \n\nNick Clason (06:30):\nSo according to this Afor engine, New York Times article, more and more young people are using talk's powerful algorithm, which personalizes the videos that are shown to you and your for you page, which is based on your interactions with the content. And so to find, uh, information that UNC candidly caters to their tastes, the tailoring, that tailoring is then coupled with a sense that there are real people on the app and are synthesizing and delivering information rather than just simply faceless websites. So there, right there is where you find the social component, but greater than 80 to 90% of the content that most people interact with on TikTok comes from people that they have never met. So pair in mind that the, the usage is meteoric and it is rising faster and faster. And also that now Generation Z is going to TikTok as one of their pry Mary places for search. \n\nNick Clason (07:31):\nAnd what did we talk about was the reason in the last episode that YouTube was such a crucial, uh, ground for you to be diving into as a church, as a church creator, is you could create very custom howto content. So that's also now the case with TikTok. One last thing that is, uh, important for you to know about TikTok, while the, while TikTok does, uh, have is only fourth, right? In the overall ranking of, um, social media apps, there was a term, um, coined as power users and 29% of TikTok users are considered power users, and they're the ones who will use the app every single day and further study on that TikTok users spend wait for it on average 95 minutes per day. That's over, that's an hour and a half of their day spent on the app, which does rank number one amongst all of the social media apps for most time used on the TikTok app. \n\nNick Clason (08:34):\nSo that is where we are. What does all of this mean? All right, so what does all of this mean? Like we said, TikTok is beginning to trend older, and even the users themselves are just simply getting older. And it is right now the leader, right? The leader for Generation Z, um, and I think probably soon to be millennials, and those, uh, people are soon to be square in the main demographic of people that your church is likely going to be focused on reaching. The other reason, like I said earlier, consider the fact that Instagram, Facebook, and YouTube have all recently adopted a TikTok algorithm, reels, shorts, right, to make as a cornerstone of their social media, um, strategy moving forward. And so they're, they are responding to this social media app over here, which is why I don't think it's it's necessarily worth, uh, your, I don't know that you need to be ignoring it or that you should be ignoring it, right? \n\nNick Clason (09:34):\nThese other social media platforms, I feel like, oh, we're gonna be all in over here on YouTube, on Instagram to perform well on YouTube and Instagram right now. You need to go all in on the TikTok feature that they have implemented. It's not called TikTok, it's called reels, it's called shorts. But you need to still be all in over on that. And so the legacy platform that made that famous, you should start there. Those are reasons why I think TikTok is currently the most important of all the things you might be wondering. Well then why we talk about YouTube last week, and we're gonna talk about this in the very final episode, but just as a sneak peek of this little, uh, series that we're doing, um, you always want to be able to take your short form content and point it back to something more longer form, and that's where that can live over there on YouTube. \n\nNick Clason (10:16):\nThat's the short answer to that. Okay? So I also want to consider some of the theological implications for this, okay? Acts chapter one, verse eight, very famously, the Great Commission, Jesus says, but you will receive the power of the Holy Spirit. He'll come upon you, and then you'll be my witnesses telling people about me in Jerusalem, in Judea and Samaria, and then ultimately to the utter most parts of the Earth. You might be thinking, well, yeah. So why does me posting a dancing video of my senior pastor on TikTok accomplish the mission of reaching people? Talk's? Algorithm is largely a mystery. People have been trying to crack that code. Obviously, Instagram, Facebook, YouTube are all studying it to try and create their own versions of it. However, there is one thing that we do know is that what, the way that TikTok spreads the message is very much in the same concentric circles that we see described by Jesus in Acts chapter one. \n\nNick Clason (11:08):\nVerse eight starts by sharing it to your followers. And if they respond well to it, it'll share it to more of their followers. And it starts even geographical. It starts around where you are. You can geotag yourself in your TikTok when you post them. And so it, it does accomplish the mission of helping spread that message until you, more and more people, hundreds, thousands of people can get to hear the message of Jesus every day. Consider this. Let me just give you an anecdotal example. I have a, uh, I'm a youth pastor in an ministry where on average, on a given set, like Wednesday night, we probably average anywhere between a hundred and 150 students, okay? If I post a TikTok about, uh, just a clip from a message or a, a message on there that has something to do with God or theology, or I'm helping share and spread the good news, I'm helping teach people, encourage people, equip people an average video, that that does not perform very well to my standards on TikTok, we'll get somewhere between two and 300 views. \n\nNick Clason (12:14):\nThat is literally double the number of people that see that content then come to my, uh, regular in-person gathering. So why does this matter? I think it matters because we have an opportunity to reach far beyond just the people that have their butts in their seats in the ministry that I lead. And the same is true for you. You have the ability to help get the message out there. Now, you might be thinking, well, why don't, our church doesn't wanna do that? Every church has been tasked by Jesus Christ himself. Acts chapter one verse eight, Matthew 28 18 through 18 through 20, to help fulfill the great commission. And there's an element of discipleship in there where, yes, you have to teach them to obey everything that he has commanded us to do, but also there is a reach component. Get the message of Jesus out there. \n\nNick Clason (13:04):\nCan that be done via digital means? I would contend that yes, it, it can, and we talked about that early on. Um, we talked about that, uh, actually a couple episodes ago in, uh, the can, can the, can the message of Jesus be done and shared digitally? And, uh, you can go back and listen to it. I'll link to it here in the show notes. But yes, I would contend that yes, it can be done that way. Uh, and you'll see why, and you'll be, you'll have an explanation of why that matters. All right? So this is the age old question, right? What do I post? You might be wondering that you might be asking that. Well, uh, I'll link to an episode that I did at the end of 2022 on this podcast, but it, it's titled, I think, nine TikTok and Short Form Video Ideas that you Can Post on your Church social Media this week. \n\nNick Clason (13:58):\nI also, uh, laid out for you my complete weekly strategy in another episode. Um, I think it's episode 25, the Ultimate 2023, uh, social media calendar strategy and posting schedule. I'll post both of those if those are something that you find interesting, but they're just chock full of ideas, and honestly, they're very like boots on the ground for me, uh, and stuff that I post every single week. But real quick, uh, a high overview on some of those is, uh, there are really, they're like 3, 4, 5 different categories of things that you can post. The first one is trends. If you spend any time on TikTok, on TikTok app, just yourself personally, I use that save feature incredibly liberally. It's the little like bookmark looking thing on your app. And then I can go back to my personal profile and see things that I've saved. And, but you gotta jump on those trends fast. \n\nNick Clason (14:51):\nSo I always, on my, my posting calendar, um, I don't schedule myself out so much. I leave just some space to do some trends. And so two or three times a week I say post a trend and I go into my saved things, and I'm like, what is going on right now on TikTok? And if there's a certain song or a certain cap cut template or something like that, I just use it and I try to find a, think of a creative, fun, relatable way to use it, and I just use it. Another thing is, um, you can just, you can film like custom content, you know yourself. So like, uh, let me give you an example of, of just that thing I'm trying, um, and you can go check it out on our church, uh, TikTok right now. I I don't wanna, um, give you the link verbally here, so go to the show notes because I'm working on changing the name to it. \n\nNick Clason (15:39):\nI don't know if, if by the time this post, uh, if the name will be changed or not. But anyway, um, I, I made this game. Um, I'm an author on download youth ministry.com. Um, so I made this game called gif flashback, where you watch a gif for like, uh, seven seconds, and then, um, immediately you're asked a question to just recall what you saw. And so I tried something where me and another, uh, member of my team are named Bailey. We went around all different places in the church, and that's intentional. Uh, as far as TikTok is concerned, we'd, we'd swap out like, uh, outfits and we'd go to different places in the church. And so we shot them all at the same time, but they're in all different pockets and corners at the church. Some are outside, some are inside, some are, you know, whatever. \n\nNick Clason (16:20):\nAt my desk, her desk in the, in the Gaga pit, whatever. And, uh, one of us would run in and be like, quick, Bailey, give flashback, and we'd watch the, the game, all right? And while we're watching it on one of our phones, I would then edit where I'd put the game in on top of the phone. And so I, or she would be playing it by answering the questions and giving the, the answers, but the user, while they're watching it can also, um, watch it and interact with it and play the game as well, right? And so that's a way to use a game that's made for social, um, but also like post it on your TikTok and just have some fun, right? Um, you can do like emoji bible guessing games, which by the way, go to my D ym, uh, link. Uh, I'll drop that in the show notes here as well. \n\nNick Clason (17:04):\nAnd you can buy, I have all kinds of like, uh, a game called Emoji phraseology, and every single one of them has a vertically formatted video or, uh, wide screen, or, I'm sorry, uh, video or static, uh, slide that you can post as well as you, uh, interact with or as you, um, edit your video so you can play like emoji guessing games, get flashback, all those things. Um, but yeah, po uh, post some of those just different like fun game type things to do. I also like to do like a lot of minute to win it style games, right? And I just film those, and then I clip 'em up, I edit 'em, um, have fun with them. Other things I like to do post educational videos, like, not, not like, here's some math, right? But like theologically educational videos. So the entire month of January, I posted a, I talked a lot about habits. \n\nNick Clason (17:51):\nWe were in a series of habits, and so I talked about the psychology of building a good habit. And then the entire month of February, I answered some deep theological like questions or just some core tenets, like of the faith. And I walked through, you know, salvation and the Holy Spirit and sin and the problem of evil. And I just like, I, I posted those, you know, occasionally. Um, also, you can always post message clips. And this is why, if you go back to the last podcast that I posted, um, about YouTube as the first step of the strategy, if you're pre-filing or if you're live streaming, you can find two to three short message clips, and you can edit them with a good hook in where you resolve a good hook and you have some good music behind it. And you can post, uh, some of those message, uh, clips on your, on your TikTok, and then you can point those back to the longer form video or audio content for people to find and consume. \n\nNick Clason (18:45):\nSo speaking of hooks, speaking of archetypes, speaking of how to build it, let's dive into that. Next, let's do it. Let's get nitty gritty here. Posting best practices. Number one, you want to have a good hook. You can use the text on screen option, or you can use the text to speech option as the narrated, uh, the narrated, uh, AI sounding voice. But essentially, you need to tell your audience within the first three seconds what this video is going to be about. Because, you know, swiping habits, people are not hovering on videos for very long. If it's not interesting, boom, they're onto the next thing. Boom, they're onto the next thing. This often requires a mindset shift for pastors who hold their hook or who hold their, like, ace up their sleeve usually until the very end of a sermon. Get it out at the very beginning. \n\nNick Clason (19:35):\nWhat are you talking about in this video? The other thing is use onscreen captions. They're not for just people who are hard of hearing at this point. Captions are useful because a lot of times people can't watch videos in public places with headphones in. So if your video has captions, they can still watch it, even if their phone is v is, uh, volume is turned all the way down. In fact, check this up. 69% of people say that they view video with their sound off in public places. 69% is almost 70% of users and 25% watch with sound off when they're even in private places. So if you have captions on your videos, people can still watch wherever they are. TikTok will has an auto trans transcribed feature. It works really well. Just pop that onto every single video that you use. All right? You need to make sure you have a call to action. \n\nNick Clason (20:23):\nSo as you're building your audience on TikTok, make sure that you give them a call to action. Tell them to follow for more, save or view this video for later, or head to the Lincoln bio to watch the full message. Again, this is why if you are using our six step framework and you have your YouTube channel linked in your bio, you can send people who are watching message clips to go on and watch the full message to link in bio. And just remember that more than just going viral and building an audience, um, is not just for vanity metrics, right? Is that if you have something significant and meaningful to say, people will want to dial in and listen to longer versions of what you have as they're in their discovery algorithms, finding things on their phone and online. Also, watch where you're placing your text in a TikTok video. \n\nNick Clason (21:07):\nThe top, the bottom and the right side are all off limits. So you really need to hit right in the middle and more, uh, left of center. Uh, I hate when I see people who post things and they, they post it behind the natural places that TikTok covers things. TikTok screen is incredibly busy. So, uh, just look and know where you can and cannot post your text on screen and make sure it doesn't get covered up. Uh, captions and hashtags, I recommend no more than a one sentence caption and no more than three to five hashtags. And if your caption, um, has a word in it, you do not need to hashtag that same word later, right? Like we said, gen Z is using, uh, TikTok, and TikTok is also building on the back end of more searchability. So, um, if, if one of your words is already in your caption, you do not need the hashtag to find it, it will, it will search all of the text on your screen, which again, use text on screen, use their text editor. \n\nNick Clason (22:09):\nUm, I actually use TikTok. Um, if I'm, if I'm editing on my phone, I'd probably do 50% edit on my computer, 50% edit on my phone directly. Um, if I'm editing on my phone, I edit in the TikTok app, then I download that without the watermark and I post out to all my other content. But TikTok is the, the starting spot for me. And so, um, all the texts on screen, all the things I use natively, they will search my video and find those things and, and help index that in their search back out to other people. Um, and then finally, audio. If you are a business account, your audio options on TikTok are going to be far more limited, which is why if you can do an edit in a computer, it's gonna be better for you. Um, if you're not a business account, and I talk about this in my ebook, which will link to that in the show notes as well. \n\nNick Clason (22:57):\nUm, there are pros and cons to whether or not you want to be a business account or not. I still, to this day, have not converted ourselves to a business account, but that, that day is probably coming to an end here soon. The biggest disadvantage is I can't just lazily use trending audio. Um, that almost always is, you know, you know, not royalty free and I, you have to pay royalties on it or whatever. There are workarounds to it where you just, you edit the video with that audio in a, like, Adobe Premiere Pro or something like that, and then it's like an original sound for you. It's, but it's not being indexed in search based on that audio. Um, less and less. I think that the quality of the content is gonna be more important than the actual, like, hacking of the system by finding the certain audio things. \n\nNick Clason (23:42):\nAll right. Well, thank you so much for hanging out this entire episode. Like I just said, if, uh, you have not yet grabbed our free e-book, this episode in particular on how to post a TikTok from scratch, the question that the, the title of the e-book is, have I already Ruined My Church TikTok account? And will help you answer that. So go grab your free e-book. Also a rating or review will be incredibly helpful to subscribe over, over on YouTube if you wanna watch this video. We got blower thirds, we got custom graphics flying in. Some of the things I talked about, uh, are gonna be visible on screen that you just have to listen to in your earbuds. And if you heard anything that you're like, that was interesting, I need to go, uh, unpack that a little bit more. We have three transcripts for you over at hybridministry.xyz head there, check it out. But we're so glad that you're on this journey with us. I hope that you are finding this six step social media framework helpful. This was just step number two. Next episode we're step three, which is Facebook. So excited for that. Join us. We'd love to have you there. And until next time, and as always, stay hybrid.","content_html":"\u003cp\u003eIn this episode Nick talks about the social media platform that you should most be focusing on in 2023. If you don\u0026#39;t have time to do any other social, you should be leaning into this social platform, TikTok. He lays out the current state of TikTok, why you should go in on it, how you should go in on it, and gives links and resources to other episodes or resources to help you flesh out your social media calendar for your church in 2023.\u003c/p\u003e\n\n\u003cp\u003eEntire Episode with Complete Transcript: \u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz/036\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/036\u003c/a\u003e\u003cbr\u003e\nWatch this Podcast Episode: \u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nFollow Nick on TikTok:\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nIs Digital a Valid Method of Preaching?\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/029\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/029\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e9 TikTok and Reels Videos to use at your church this week!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/023\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/023\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eThe Ultimate 2023 Social Media Calendar, Strategy and Posting Guidelines\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/025\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/025\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:12 - Intro\u003cbr\u003e\n02:12-08:40 The Current State of TikTok\u003cbr\u003e\n08:40-13:35 What does all of this mean?\u003cbr\u003e\n13:35-18:52 What content should my church post?\u003cbr\u003e\n18:52-23:40 The Nitty Gritty of Posting to TikTok with Hooks, Captions and where to place your text on screen\u003cbr\u003e\n23:40-24:59 Conclusion and Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nAll right. 3, 2, 1. Well, hello there, everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always, am your host, Nick Clason. So thrilled to be here with you, uh, on this episode. And we are going to be continuing on in our journey of the sixth Step Church social media framework. But today, in this episode, I am gonna talk about a social media that if you don\u0026#39;t have time to go in on any of the other things that we talk about, this is the one that I highly, highly recommend as a youth pastor myself. Um, I recommend this primarily for student ministries. Um, however, I wanna be very clear that, um, this is a, the number one, uh, social media for Generation Z. And you might think, oh, I\u0026#39;m exempt from that. I don\u0026#39;t have to worry about Generation Z. And that\u0026#39;s just simply not true. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:58):\u003cbr\u003e\nYou do. Um, and it will become more and more of a prevalent, uh, problem, so to speak. Not that Generation Z is a problem, but, uh, more and more of a prevalent, um, uh, demographic in your church congregation. More and more, they\u0026#39;re graduating every single year, and then they\u0026#39;re soon becoming a part of the church or not a part of a church. If we\u0026#39;re not willing to speak their native language, and if we\u0026#39;re not willing to, uh, reach them where they are soon as youth pastors, we are no longer going to have Generation Z even as a part of our ministry because Generation Alpha is right now sitting in our sixth grade, our fifth grade, our fourth grade, they are the soon to be new generation. And so Gen Z, this digital strategy matters for them. And yes, you guessed it. We are talking about TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:44):\u003cbr\u003e\nSo all that, and more on this episode, as always, show notes, hybridministry.xyz, subscribe on YouTube. Follow me personally on my TikTok, uh, give us a light, give us a subscribe. A subscribe. And please, we would love it if you would give us a rating, especially if you find this information helpful, share it with a friend. But without any further ado, let\u0026#39;s dive into why TikTok matters. All right, well, let\u0026#39;s talk about the current state of TikTok as it stands in 2023. So, uh, TikTok in just 11 years, so starting back in 2011, all the way now to, um, 2023, so I guess 12 years, uh, TikTok has grown from zero users all the way up to 1 billion estimated users ranking it fourth in social media usage and platforms. So it\u0026#39;s only behind Facebook, YouTube, Instagram, and then TikTok is fourth. Facebook is at 2.9 billion. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:48):\u003cbr\u003e\nYouTube is at 2.2 billion. Instagram is at 1.4 billion, and TikTok is at 1 billion. Now, keep in mind that I think that, uh, Facebook and Instagram both play a role, but if you\u0026#39;re going to go all in on one, I think you should go all in on TikTok. Facebook often is, uh, really popular with the generation of generation X. Instagram is much more popular with my generation, generation of millennials, and TikTok was made famous by our favorite, um, generation, generation Z and TikTok is driving what these other legacy platforms of Facebook, of Instagram, and even YouTube are doing. So all of the players ahead of TikTok in the, um, estimated users, Facebook, YouTube, Instagram, all three of those, if you notice, have a TikTok feature, uh, element woven into \u0026#39;em reels, Instagram reels, Facebook reels, and YouTube shorts, and they\u0026#39;re all three trying to compete and catch up with the wild craze that is TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:49):\u003cbr\u003e\nSo what even was TikTok, you might remember that TikTok originally started as a brand called a musical dot l wire or Musical Lee, and it was branded and started much as a lip syncing app. I remember as a youth pastor, there were students that would just lip sync and do the musical Lee, uh, type of deals. And so, uh, it was rebranded as TikTok, and it has come around and it has shot up in a meteoric eyes of popularity to become the almost number one. Um, and not like number one downloads, like I just read through the stats, but like number one in, uh, just desirability, right? Of like entertainment apps and social media switched right from being like this social, legitimately social like connection of like human people. I\u0026#39;m friends with my grandma and I\u0026#39;m friends with my aunt to a, uh, platform of entertainment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:43):\u003cbr\u003e\nYou get on there to watch, to be entertained, to be informed, to be inspired, to be encouraged, to learn something, to laugh, all right? That\u0026#39;s what TikTok has kind of become. And so, TikTok, um, was historically thought to be adopted and used by teenagers primarily. And that\u0026#39;s why, again, when we think of Generation Z, we think, oh, those are teenagers, right? But I wanna read for you something. Um, some of the most recent data says this, 10 year olds to 19 year olds make up 32.5% of the users on TikTok, where 20 to 29 year olds make up 29.5% of the users on TikTok. 30 to 39 year olds make up 16.4, 40 to 49 year olds make up 13.9 and 50 plus make up 7.1. So if you do some quick dirty math, you\u0026#39;re looking at greater than 60% of your users are anywhere from the age of 10 to 30. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:36):\u003cbr\u003e\nAnd if you do a little bit more math, 75% of the users on the TikTok app are under the age of 40. Now, let me ask you, is this something that youth pastors only need to be worried about? And I would contend that the answer is no. Yes, the greatest use is of the younger generations, but 10 to 19, that 19 year old\u0026#39;s gonna be 20 pretty soon. And my guess is you wanna reach a 20 year old. Like, my guess is you wanna reach a 25, a 27, a 32 year old, and so start going where they are. So according to an article from, uh, September, 2022 in the New York Times, uh, this is what it has said. It said, TikTok is now becoming the new search engine for Generation Z. Here\u0026#39;s what the quote says. This is a powerful tool for teenagers, for students, and for the people in your congregation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:30):\u003cbr\u003e\nSo according to this Afor engine, New York Times article, more and more young people are using talk\u0026#39;s powerful algorithm, which personalizes the videos that are shown to you and your for you page, which is based on your interactions with the content. And so to find, uh, information that UNC candidly caters to their tastes, the tailoring, that tailoring is then coupled with a sense that there are real people on the app and are synthesizing and delivering information rather than just simply faceless websites. So there, right there is where you find the social component, but greater than 80 to 90% of the content that most people interact with on TikTok comes from people that they have never met. So pair in mind that the, the usage is meteoric and it is rising faster and faster. And also that now Generation Z is going to TikTok as one of their pry Mary places for search. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:31):\u003cbr\u003e\nAnd what did we talk about was the reason in the last episode that YouTube was such a crucial, uh, ground for you to be diving into as a church, as a church creator, is you could create very custom howto content. So that\u0026#39;s also now the case with TikTok. One last thing that is, uh, important for you to know about TikTok, while the, while TikTok does, uh, have is only fourth, right? In the overall ranking of, um, social media apps, there was a term, um, coined as power users and 29% of TikTok users are considered power users, and they\u0026#39;re the ones who will use the app every single day and further study on that TikTok users spend wait for it on average 95 minutes per day. That\u0026#39;s over, that\u0026#39;s an hour and a half of their day spent on the app, which does rank number one amongst all of the social media apps for most time used on the TikTok app. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:34):\u003cbr\u003e\nSo that is where we are. What does all of this mean? All right, so what does all of this mean? Like we said, TikTok is beginning to trend older, and even the users themselves are just simply getting older. And it is right now the leader, right? The leader for Generation Z, um, and I think probably soon to be millennials, and those, uh, people are soon to be square in the main demographic of people that your church is likely going to be focused on reaching. The other reason, like I said earlier, consider the fact that Instagram, Facebook, and YouTube have all recently adopted a TikTok algorithm, reels, shorts, right, to make as a cornerstone of their social media, um, strategy moving forward. And so they\u0026#39;re, they are responding to this social media app over here, which is why I don\u0026#39;t think it\u0026#39;s it\u0026#39;s necessarily worth, uh, your, I don\u0026#39;t know that you need to be ignoring it or that you should be ignoring it, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:34):\u003cbr\u003e\nThese other social media platforms, I feel like, oh, we\u0026#39;re gonna be all in over here on YouTube, on Instagram to perform well on YouTube and Instagram right now. You need to go all in on the TikTok feature that they have implemented. It\u0026#39;s not called TikTok, it\u0026#39;s called reels, it\u0026#39;s called shorts. But you need to still be all in over on that. And so the legacy platform that made that famous, you should start there. Those are reasons why I think TikTok is currently the most important of all the things you might be wondering. Well then why we talk about YouTube last week, and we\u0026#39;re gonna talk about this in the very final episode, but just as a sneak peek of this little, uh, series that we\u0026#39;re doing, um, you always want to be able to take your short form content and point it back to something more longer form, and that\u0026#39;s where that can live over there on YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:16):\u003cbr\u003e\nThat\u0026#39;s the short answer to that. Okay? So I also want to consider some of the theological implications for this, okay? Acts chapter one, verse eight, very famously, the Great Commission, Jesus says, but you will receive the power of the Holy Spirit. He\u0026#39;ll come upon you, and then you\u0026#39;ll be my witnesses telling people about me in Jerusalem, in Judea and Samaria, and then ultimately to the utter most parts of the Earth. You might be thinking, well, yeah. So why does me posting a dancing video of my senior pastor on TikTok accomplish the mission of reaching people? Talk\u0026#39;s? Algorithm is largely a mystery. People have been trying to crack that code. Obviously, Instagram, Facebook, YouTube are all studying it to try and create their own versions of it. However, there is one thing that we do know is that what, the way that TikTok spreads the message is very much in the same concentric circles that we see described by Jesus in Acts chapter one. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:08):\u003cbr\u003e\nVerse eight starts by sharing it to your followers. And if they respond well to it, it\u0026#39;ll share it to more of their followers. And it starts even geographical. It starts around where you are. You can geotag yourself in your TikTok when you post them. And so it, it does accomplish the mission of helping spread that message until you, more and more people, hundreds, thousands of people can get to hear the message of Jesus every day. Consider this. Let me just give you an anecdotal example. I have a, uh, I\u0026#39;m a youth pastor in an ministry where on average, on a given set, like Wednesday night, we probably average anywhere between a hundred and 150 students, okay? If I post a TikTok about, uh, just a clip from a message or a, a message on there that has something to do with God or theology, or I\u0026#39;m helping share and spread the good news, I\u0026#39;m helping teach people, encourage people, equip people an average video, that that does not perform very well to my standards on TikTok, we\u0026#39;ll get somewhere between two and 300 views. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:14):\u003cbr\u003e\nThat is literally double the number of people that see that content then come to my, uh, regular in-person gathering. So why does this matter? I think it matters because we have an opportunity to reach far beyond just the people that have their butts in their seats in the ministry that I lead. And the same is true for you. You have the ability to help get the message out there. Now, you might be thinking, well, why don\u0026#39;t, our church doesn\u0026#39;t wanna do that? Every church has been tasked by Jesus Christ himself. Acts chapter one verse eight, Matthew 28 18 through 18 through 20, to help fulfill the great commission. And there\u0026#39;s an element of discipleship in there where, yes, you have to teach them to obey everything that he has commanded us to do, but also there is a reach component. Get the message of Jesus out there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:04):\u003cbr\u003e\nCan that be done via digital means? I would contend that yes, it, it can, and we talked about that early on. Um, we talked about that, uh, actually a couple episodes ago in, uh, the can, can the, can the message of Jesus be done and shared digitally? And, uh, you can go back and listen to it. I\u0026#39;ll link to it here in the show notes. But yes, I would contend that yes, it can be done that way. Uh, and you\u0026#39;ll see why, and you\u0026#39;ll be, you\u0026#39;ll have an explanation of why that matters. All right? So this is the age old question, right? What do I post? You might be wondering that you might be asking that. Well, uh, I\u0026#39;ll link to an episode that I did at the end of 2022 on this podcast, but it, it\u0026#39;s titled, I think, nine TikTok and Short Form Video Ideas that you Can Post on your Church social Media this week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:58):\u003cbr\u003e\nI also, uh, laid out for you my complete weekly strategy in another episode. Um, I think it\u0026#39;s episode 25, the Ultimate 2023, uh, social media calendar strategy and posting schedule. I\u0026#39;ll post both of those if those are something that you find interesting, but they\u0026#39;re just chock full of ideas, and honestly, they\u0026#39;re very like boots on the ground for me, uh, and stuff that I post every single week. But real quick, uh, a high overview on some of those is, uh, there are really, they\u0026#39;re like 3, 4, 5 different categories of things that you can post. The first one is trends. If you spend any time on TikTok, on TikTok app, just yourself personally, I use that save feature incredibly liberally. It\u0026#39;s the little like bookmark looking thing on your app. And then I can go back to my personal profile and see things that I\u0026#39;ve saved. And, but you gotta jump on those trends fast. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:51):\u003cbr\u003e\nSo I always, on my, my posting calendar, um, I don\u0026#39;t schedule myself out so much. I leave just some space to do some trends. And so two or three times a week I say post a trend and I go into my saved things, and I\u0026#39;m like, what is going on right now on TikTok? And if there\u0026#39;s a certain song or a certain cap cut template or something like that, I just use it and I try to find a, think of a creative, fun, relatable way to use it, and I just use it. Another thing is, um, you can just, you can film like custom content, you know yourself. So like, uh, let me give you an example of, of just that thing I\u0026#39;m trying, um, and you can go check it out on our church, uh, TikTok right now. I I don\u0026#39;t wanna, um, give you the link verbally here, so go to the show notes because I\u0026#39;m working on changing the name to it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:39):\u003cbr\u003e\nI don\u0026#39;t know if, if by the time this post, uh, if the name will be changed or not. But anyway, um, I, I made this game. Um, I\u0026#39;m an author on download youth ministry.com. Um, so I made this game called gif flashback, where you watch a gif for like, uh, seven seconds, and then, um, immediately you\u0026#39;re asked a question to just recall what you saw. And so I tried something where me and another, uh, member of my team are named Bailey. We went around all different places in the church, and that\u0026#39;s intentional. Uh, as far as TikTok is concerned, we\u0026#39;d, we\u0026#39;d swap out like, uh, outfits and we\u0026#39;d go to different places in the church. And so we shot them all at the same time, but they\u0026#39;re in all different pockets and corners at the church. Some are outside, some are inside, some are, you know, whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:20):\u003cbr\u003e\nAt my desk, her desk in the, in the Gaga pit, whatever. And, uh, one of us would run in and be like, quick, Bailey, give flashback, and we\u0026#39;d watch the, the game, all right? And while we\u0026#39;re watching it on one of our phones, I would then edit where I\u0026#39;d put the game in on top of the phone. And so I, or she would be playing it by answering the questions and giving the, the answers, but the user, while they\u0026#39;re watching it can also, um, watch it and interact with it and play the game as well, right? And so that\u0026#39;s a way to use a game that\u0026#39;s made for social, um, but also like post it on your TikTok and just have some fun, right? Um, you can do like emoji bible guessing games, which by the way, go to my D ym, uh, link. Uh, I\u0026#39;ll drop that in the show notes here as well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:04):\u003cbr\u003e\nAnd you can buy, I have all kinds of like, uh, a game called Emoji phraseology, and every single one of them has a vertically formatted video or, uh, wide screen, or, I\u0026#39;m sorry, uh, video or static, uh, slide that you can post as well as you, uh, interact with or as you, um, edit your video so you can play like emoji guessing games, get flashback, all those things. Um, but yeah, po uh, post some of those just different like fun game type things to do. I also like to do like a lot of minute to win it style games, right? And I just film those, and then I clip \u0026#39;em up, I edit \u0026#39;em, um, have fun with them. Other things I like to do post educational videos, like, not, not like, here\u0026#39;s some math, right? But like theologically educational videos. So the entire month of January, I posted a, I talked a lot about habits. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:51):\u003cbr\u003e\nWe were in a series of habits, and so I talked about the psychology of building a good habit. And then the entire month of February, I answered some deep theological like questions or just some core tenets, like of the faith. And I walked through, you know, salvation and the Holy Spirit and sin and the problem of evil. And I just like, I, I posted those, you know, occasionally. Um, also, you can always post message clips. And this is why, if you go back to the last podcast that I posted, um, about YouTube as the first step of the strategy, if you\u0026#39;re pre-filing or if you\u0026#39;re live streaming, you can find two to three short message clips, and you can edit them with a good hook in where you resolve a good hook and you have some good music behind it. And you can post, uh, some of those message, uh, clips on your, on your TikTok, and then you can point those back to the longer form video or audio content for people to find and consume. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:45):\u003cbr\u003e\nSo speaking of hooks, speaking of archetypes, speaking of how to build it, let\u0026#39;s dive into that. Next, let\u0026#39;s do it. Let\u0026#39;s get nitty gritty here. Posting best practices. Number one, you want to have a good hook. You can use the text on screen option, or you can use the text to speech option as the narrated, uh, the narrated, uh, AI sounding voice. But essentially, you need to tell your audience within the first three seconds what this video is going to be about. Because, you know, swiping habits, people are not hovering on videos for very long. If it\u0026#39;s not interesting, boom, they\u0026#39;re onto the next thing. Boom, they\u0026#39;re onto the next thing. This often requires a mindset shift for pastors who hold their hook or who hold their, like, ace up their sleeve usually until the very end of a sermon. Get it out at the very beginning. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:35):\u003cbr\u003e\nWhat are you talking about in this video? The other thing is use onscreen captions. They\u0026#39;re not for just people who are hard of hearing at this point. Captions are useful because a lot of times people can\u0026#39;t watch videos in public places with headphones in. So if your video has captions, they can still watch it, even if their phone is v is, uh, volume is turned all the way down. In fact, check this up. 69% of people say that they view video with their sound off in public places. 69% is almost 70% of users and 25% watch with sound off when they\u0026#39;re even in private places. So if you have captions on your videos, people can still watch wherever they are. TikTok will has an auto trans transcribed feature. It works really well. Just pop that onto every single video that you use. All right? You need to make sure you have a call to action. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:23):\u003cbr\u003e\nSo as you\u0026#39;re building your audience on TikTok, make sure that you give them a call to action. Tell them to follow for more, save or view this video for later, or head to the Lincoln bio to watch the full message. Again, this is why if you are using our six step framework and you have your YouTube channel linked in your bio, you can send people who are watching message clips to go on and watch the full message to link in bio. And just remember that more than just going viral and building an audience, um, is not just for vanity metrics, right? Is that if you have something significant and meaningful to say, people will want to dial in and listen to longer versions of what you have as they\u0026#39;re in their discovery algorithms, finding things on their phone and online. Also, watch where you\u0026#39;re placing your text in a TikTok video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:07):\u003cbr\u003e\nThe top, the bottom and the right side are all off limits. So you really need to hit right in the middle and more, uh, left of center. Uh, I hate when I see people who post things and they, they post it behind the natural places that TikTok covers things. TikTok screen is incredibly busy. So, uh, just look and know where you can and cannot post your text on screen and make sure it doesn\u0026#39;t get covered up. Uh, captions and hashtags, I recommend no more than a one sentence caption and no more than three to five hashtags. And if your caption, um, has a word in it, you do not need to hashtag that same word later, right? Like we said, gen Z is using, uh, TikTok, and TikTok is also building on the back end of more searchability. So, um, if, if one of your words is already in your caption, you do not need the hashtag to find it, it will, it will search all of the text on your screen, which again, use text on screen, use their text editor. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:09):\u003cbr\u003e\nUm, I actually use TikTok. Um, if I\u0026#39;m, if I\u0026#39;m editing on my phone, I\u0026#39;d probably do 50% edit on my computer, 50% edit on my phone directly. Um, if I\u0026#39;m editing on my phone, I edit in the TikTok app, then I download that without the watermark and I post out to all my other content. But TikTok is the, the starting spot for me. And so, um, all the texts on screen, all the things I use natively, they will search my video and find those things and, and help index that in their search back out to other people. Um, and then finally, audio. If you are a business account, your audio options on TikTok are going to be far more limited, which is why if you can do an edit in a computer, it\u0026#39;s gonna be better for you. Um, if you\u0026#39;re not a business account, and I talk about this in my ebook, which will link to that in the show notes as well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:57):\u003cbr\u003e\nUm, there are pros and cons to whether or not you want to be a business account or not. I still, to this day, have not converted ourselves to a business account, but that, that day is probably coming to an end here soon. The biggest disadvantage is I can\u0026#39;t just lazily use trending audio. Um, that almost always is, you know, you know, not royalty free and I, you have to pay royalties on it or whatever. There are workarounds to it where you just, you edit the video with that audio in a, like, Adobe Premiere Pro or something like that, and then it\u0026#39;s like an original sound for you. It\u0026#39;s, but it\u0026#39;s not being indexed in search based on that audio. Um, less and less. I think that the quality of the content is gonna be more important than the actual, like, hacking of the system by finding the certain audio things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:42):\u003cbr\u003e\nAll right. Well, thank you so much for hanging out this entire episode. Like I just said, if, uh, you have not yet grabbed our free e-book, this episode in particular on how to post a TikTok from scratch, the question that the, the title of the e-book is, have I already Ruined My Church TikTok account? And will help you answer that. So go grab your free e-book. Also a rating or review will be incredibly helpful to subscribe over, over on YouTube if you wanna watch this video. We got blower thirds, we got custom graphics flying in. Some of the things I talked about, uh, are gonna be visible on screen that you just have to listen to in your earbuds. And if you heard anything that you\u0026#39;re like, that was interesting, I need to go, uh, unpack that a little bit more. We have three transcripts for you over at hybridministry.xyz head there, check it out. But we\u0026#39;re so glad that you\u0026#39;re on this journey with us. I hope that you are finding this six step social media framework helpful. This was just step number two. Next episode we\u0026#39;re step three, which is Facebook. So excited for that. Join us. We\u0026#39;d love to have you there. And until next time, and as always, stay hybrid.\u003c/p\u003e","summary":"In this episode, Nick talks about the social media platform that you should most be focusing on in 2023. If you don't have time to do any other social, you should be leaning into this social platform, TikTok. He lays out the current state of TikTok, why you should go in on it, and how you should go in on it, and gives links and resources to other episodes or resources to help you flesh out your social media calendar for your church in 2023.","date_published":"2023-03-16T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/be0f5479-c135-4eb3-91a6-14dd1f08a109.mp3","mime_type":"audio/mpeg","size_in_bytes":12088170,"duration_in_seconds":1499}]},{"id":"ad85a0a3-2809-4f30-9fc6-14b1078b25e9","title":"Episode 035: The First Step of the Church Social Media Framework: YouTube","url":"https://www.hybridministry.xyz/035","content_text":"In this episode, Nick unpacks step 1 out of 6, of the church social media framework. He explains why we should start with YouTube, what the best practices are for youtube, including things like compelling hooks, titling, meta descriptions and thumbnails. And how to get started in the event you don't even have a YouTube channel started yet, how to go about doing that. All that and more!\n\nAll you need and more at: http://www.hybridministry.xyz\nFollow along on YouTube: https://www.youtube.com/@clasonnick\nKeep up with what's happening on TikTok: https://www.tiktok.com/user/@clasonnick\n\nSHOWNOTES\n\nMY STUDENT MINISTRY YOUTUBE CHANNEL: https://www.youtube.com/@crosscreekstudents\nCHURCH YOUTUBE STARTER KIT: https://www.hybridministry.xyz/033\nTRENDS SITE: http://www.trends.google.com\n\nTIMECODES\n00:00-02:30 Intro\n02:30-08:05 Why you should begin with YouTube when building out your Social Strategy\n08:05-11:35 Optimal YouTube video lengths and watch time analytics\n11:35-14:33 Make your intros compelling\n14:33-17:42 The importance of titling and metadescriptions\n17:42-18:07 Thumbnails on YouTube\n18:07-18:44 How to find keywords based on trending topics\n18:44-19:10 Comments and shares on YouTube\n19:10-20:38 YouTube Conclusion\n20:38-22:15 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWell, hello there and welcome everybody to the Hybrid Minister Show. As always, I am your host, Nick Clason. So excited to be with you. And if you did not hear the trailer that we dropped earlier this week, we are going to be diving into a full fledged social media strategy. And this is part one of the six part series of putting an entire social media framework and strategy, um, in place for the, for your church, for your ministry, um, and for the people that you are attempting to reach. This is aimed at churches and pastors of what can probably be used and adapted for other places in marketplace and whatnot. And so on. Today's very first episode, we are going to be launching and starting with the platform of YouTube. Yes, we most recently dropped a, uh, episode called Don't Sleep on YouTube, A link to that in the show notes. \n\nNick Clason (00:57):\nBut we are going to be specifically looking at the strategy, um, the social media strategy. And we are starting with YouTube. And you'll see why here in just a minute. But before we dive in, do not forget a rating or review would be amazing. You can head over to our YouTube channel and see this live with some lower thirds and some graphics woven in to maybe help, uh, support some of the arguments that we're making. So if you find that, uh, helpful or interesting, make sure that you head there. Also, as always, you can head to hybrid ministry.xyz, both for our ebook. Have I already ruined my Church TikTok account, which is a complete guide to post any TikTok from start to finish. If you have no idea what you're doing, here're just getting started, this ebook is for you. And if you are a TikTok veteran, probably still for you cuz honestly, I learned some things as I made it. \n\nNick Clason (01:49):\nUm, and then the other thing is that as always, we provide free a hundred percent free transcript, um, show notes to every single episode. So you can head to hybrid ministry.xyz.xyz. Yes, it is a suffix to a website despite what people might think. Just I like, I actually think it's a creative one, an interesting one. It's very, very like unknown. Um, so if like a.com is taken, I often opt for a.xyz cause I just think it's, it's cool. So anyway, uh, head to those places and, uh, without any further ado, let's dive in. Little break. Let me get some coffee. Let's dive into why we should start with YouTube. Here we go. All right, so why should we start with YouTube? I believe if done optimally, your church social media strategy to borrow from marketing, if you will, um, I'm gonna attempt to create this with my hands. \n\nNick Clason (02:46):\nSo if you're watching on YouTube stream, it's gonna make sense to you, but it's like a funnel, right? And so, especially now in the days of the algorithms where it's discovery, discovery focused as opposed to just following your friends like it used to be, um, you are going to want to, uh, catch people at the top of your funnel. And the top of the funnel is very wide now because of YouTube shorts, because of Instagram reels, Facebook reels, and because of TikTok, you can reach and catch people that you would've never otherwise interacted with. Maybe they're people that are local to you geographically, maybe not. But the reality is, is that you're going to be finding people in the top of that funnel that you never would've had that relationship with before. That's amazing. So that's what churches have been looking for and asking for social media for years. \n\nNick Clason (03:36):\nHow can we expand our reach? How can we share the gospel of Jesus? How can we find different people that we might want to minister to or share the, the truth or love of Jesus with them? However, what are you going to do with them once you get them? And I think, uh, for me, a lot of the, a lot of the question I was even asking, um, Matt, who was former co-host of this podcast, I was even asking him early on, like, okay, great, that's awesome. So we go viral on TikTok, then what? And, and he didn't even know. So that's how new all of this is. It, it all lives within the life of this podcast, which is under a year old, um, by the time of this posting. And so, so once that funnel, once we start catching people who are finding awareness, we need to drive them to something, what are we driving them to? \n\nNick Clason (04:24):\nI think, and I would propose that the best thing to drive someone to, especially if they're just finding you on social media, is to drive them to listening to longer form, uh, pieces of content. There was, uh, we talked about it in the, the YouTube, uh, trends, the YouTube trends, uh, not trends report. The YouTube Trends podcast I dropped a couple of weeks ago. Um, and I'm trying to look it up right here. Lifetime. So that's why I'm fumbling around. Um, let's see if, uh, I can find it, but I'm probably not gonna be able to find it. But there's a stat that says, um, some percentage that's, that's the sta I'm looking for. I don't know the number, but some percentage of people look up, uh, or use like short form videos in order to find longer form video content or longer form content of some sort. \n\nNick Clason (05:20):\nSo, so, uh, especially the generation, um, that's coming. Gen z, gen Alpha, they might spend time on TikTok, they might spend time on YouTube shorts, see a short snippet of something, and then that might prompt them to go watch something longer. Now here's the thing. Um, no offense, sermons are not, not that new and not that interesting. And so therefore, that may not be the most captivating thing that someone's gonna want to be driven towards. But if they find their way to something creative, something different, or just your pastor's interesting, or the topic that your pastor preached on is interesting, then yeah, I think you are gonna get people to drive towards it. So that's why I say start with YouTube. Now, I I, when I wrote this, I had a very different view of YouTube. We hadn't even started when I, when I wrote this, I wrote this, uh, for a, uh, youth ministry company. \n\nNick Clason (06:15):\nAnd so when I wrote it, I, I had not even started practically using YouTube in my ministry yet. And, um, what's crazy is even if you listen back to last, last week's episode on Don't Sleep On YouTube, I said, we now have over 70 subscribers to our YouTube. Since the time of that posting, which, or recording from then to now, which is only a week gap in time, we have grown our YouTube to up to 106 subscribers. So we've had 36 or so subscribers join us on YouTube, which is just bonkers crazy. So why start with YouTube? Obviously, YouTube, uh, is owned by Google, so it has a search engine component to it. Um, in addition to that, it's got long form video content and now short form video content. So you can use the short form to get discovered and gain subscribers to then support and supplement and push to your long form video content. \n\nNick Clason (07:15):\nI'm gonna recommend that all the other platforms also PO point to YouTube just as a place where your videos and your containers live. And so, um, that is, that is what I think is optimal, opening the top of the funnel, driving them another step deeper. Obviously, the lowest part of the funnel is them making a decision to follow Jesus, maybe becoming a, a full, fully devoted follower of Jesus, um, integrated into the life of your church and attending regularly in person. But going from watching a 62nd clip to a several minute video, that's a big jump. That's a big step. Let's, let's chat through the elements and purposes and, um, reasons why we should start with YouTube and what we know about it today in 2023. Let's go. All right, so let's talk about watch times. We've talked about this a fair bit on this podcast and other, uh, episodes and whatnot. \n\nNick Clason (08:12):\nBut according to backlinko.com, they surveyed 1.3 million YouTube videos, um, to try and better understand the YouTube search feature. And they determined this, uh, fact from their survey. Longer videos significantly outperform shorter videos. Now we're talking long form, wide screen, like typical YouTube videos, not YouTube shorts. It's a completely different section and platform, but longer videos significantly outperform shorter videos. The average length of a first page YouTube video that is indexed on the first page is 14 minutes and 50 seconds. So you're looking in that sweet spot of, I would say anywhere from 12 minutes to 18 minutes is a good length that you want to be shooting for, for your YouTube videos. Now, the question that you might have is like, well, what if I live stream my sermon and my pastor preaches for 35 minutes? Well, that's great, and you can continue to use that and you should continue to put that up on YouTube if you have the live streaming capabilities and whatnot. \n\nNick Clason (09:18):\nHowever, in some context, if you're starting from scratch, one of the things that I have been pushing and recommending, and one of the things that we have been doing over at our church Cross Creek students, which by the way, if you want, I'll drop a link to our YouTube channel on the show notes. You can see what I'm talking about when I recommend pre-filing your content. So you don't need a lot, I mean, we use a cell phone, which is the same cell phone I'm using to shoot this YouTube video here. So you can check that out, um, on our YouTube channel. Um, we use that to shoot, I grab the couple of like external microphones just so that the audio quality is above average and that is it, you know, some basic lighting stuff, but nothing crazy. Uh, and that gives us a, a multiple different, like, things to do. \n\nNick Clason (10:06):\nLike when we preach live, we're probably preaching that 30 plus minute thing or, or at least bumping up right against it, which is not optimal for the YouTube, um, search length. The other thing is that it does give us extra time with our content. If, if we deliver it once to a phone and then once live in the room, like by the time we're live in the room, like we're pretty well versed with what our content is going to be, it's not gonna be a shock to us. We're not gonna get up there and be like, what is this again? Um, especially if you're using curriculum pre can pre-canned curriculum, you can, um, you can fall under the, the habit of not really reviewing it very well and you get up there and you're, you're much more stuck to your notes than you maybe wanna be, or you wrote it a long time ago and you're dusting it off for a new environment. \n\nNick Clason (10:52):\nMaybe that's exactly what I'm doing all the time. Uh, you know, so, so once YouTube kind of came up with that conclusion, um, that's how, that's how YouTube, uh, chooses what videos get promoted. All right? So the way that they do it is a combination of both overall watch time paired with average percent viewed. So, uh, if it's a 10 minute video and they watch seven minutes, that's 70% of the video viewed. So it turns out that the videos in that 14 to 16 minute range really index well, uh, a couple other factors to help make your videos compelling. Let's check it out. All right, so make the intro of your video compelling. Let's play out a couple scenarios. Scenario number one. Hey everyone, welcome back to church. Excited to be here. Hey, real quick before we dive in, tonight's message, I do wanna remind you about the Churchwide Bake Sale. \n\nNick Clason (11:52):\nIt's coming up this Sunday. If you are interested in earning money toward the mission strip, don't forget you have to be in attendance. If for some reason you can't make it, please make sure to talk to, uh, dear Aunt Betty in the back, she's waving her hand, she's got her plaid apron on, let her know that you won't be at the bake sale. So, to dive into tonight's message, we're gonna be in John chapter one, or scenario number two. What would you do if you won a million dollars? Like, think about it, right? Like if I told you that the message that Jesus is giving supersedes the benefit of winning a million dollars, would you be interested in hearing what that message is? All that and more in this video, make sure that you stick around to the very end, cuz we're gonna give away the $1 million checklist. \n\nNick Clason (12:46):\nLike see how those are two completely different things when you pre-lim, that's how you can start your video. When you get up live in a room, you, you might get stuck into giving the announcement about Aunt Betty's bake sale. And, and that's not a bad thing. Like that's, that's not, uh, making you a bad communicator or anything. That's part of what it is to be a pastor, to keep people informed and whatever and whatnot. So make the intros of your video compelling. Now what if you are live streaming already and you, you do get the amp Betty Bake sales stuff? I think that you can drop a minute, 32nd to a minute, uh, separate video in front to do that hook stuff. Um, someone who's already maybe previewed or seen the message or someone who knows what's gonna come and you drop that in before you, uh, drop drop in the rest of the, the sermon video. \n\nNick Clason (13:40):\nUm, now you might be asking like, well, what about worship? I do think that there's pro, there's value in li actual like live, live streaming, like on Sunday morning. But once that's over as far as like posting and indexing to YouTube, I would recommend posting the sermons separately in a separate playlist or a separate video. And when you do that, that's when you can drop that intro video in refrain from the habit of what churches are going to be notorious for, which is like pre-filing one, um, and using it every single week to save on time. I, I would recommend making it custom to what is actually being preached, what is actually being taught so that the hook, the intro is actually relevant to what the actual content of the message is. Not just a generic, Hey, welcome, glad you on our YouTube channel, blah, blah, blah. \n\nNick Clason (14:29):\nNo one cares about that, that's not interesting. They're swiping away to the next one. What are some other YouTube best practices? Uh, titling, titling really matters. So for the longest time I was working at church where we, um, were in different, like we would call them seasons, uh, to, to do the video thing, which was at least good, but we would just title it like, um, our show was called Unscripted. So we were titling it unscripted season two, episode four, um, you know, rubber ducky Night or whatever it was. And that titling sucked . It didn't help, it wasn't searchable, right? YouTube is built by Google. So YouTube is a search engine type of content. So a title like, is Hella Real Place dealing with crippling anxiety or is rest even possible in 2023? You see, all of those are much more captivating titles. And so just, uh, a lot of times you gotta think about this, a lot of times churches create a sermon series, um, with a name that's like got some mystery sort of woven into it. \n\nNick Clason (15:38):\nThink about the way that pastors communicate, pastors communicate, where they try to hook you in. They try to hook a live studio audience alive, you know, seated, uh, uh, in auditorium type audience in, but they hold their, they hold their main point. They hold the ultimate thing that they're gonna try and the ultimate truth that they're trying to share till the very end. It's like sort of this like grand reveal. That's, that's a strategy for public speaking. However, think about the videos that you watch online. They tell you instantly right at the top what the video is gonna be. They, they leave some mystery still, yes, some intrigue, but they, they don't mess around. They don't start out slow with some story about their dog from the night before, whatever, whatever it is that, that pastors are notorious for doing. And I can say this cuz I'm a pastor, I was trained that way. \n\nNick Clason (16:33):\nI lean that way. Uh, that's my natural inclination to teach that way. So I'm trying to get better at putting things on the front end as well as titling it. And so, but you'll even see churches like Elevation do this. Um, they'll clip Pastor Steven's message cuz he'll preach for a long time. They'll clip it down to that good window. Um, and then they'll retitle it, even if it's different from the sermon series. Because what you gotta understand is your sermon series may be a good title for an in-person congregation audience, but that may not, that may not index well on YouTube, which is a search platform. So retitling is a helpful, helpful thing. The meta-description matters. So just like the title, the meta description is pulling out keywords and words that you have in there. It plays a huge role in your, your rankings. \n\nNick Clason (17:20):\nAnd if you link to things like your church's website or your social media or maybe even some products or things that you talk about in your video, that also helps. Tags are important. Um, they recommend tags that, that are included in your video that can relate back to the topic of your video. So all three of those factors, tags, titles and meta descriptions help your YouTube search content thumbnails. Uh, if you're on YouTube, I'm gonna put the, this screenshot right here. Look at Mr. Beast's, um, thumbnails. Okay? Um, so he actually spent some time crafting these, creating these. Obviously he has a team, but you can put more effort into your thumbnails that is also gonna help the clickability and the search rate. Uh, those, those things matter. Another thing is trends. And you can use a free tool like trends.google.com, uh, to look up some more searchable type words. \n\nNick Clason (18:15):\nAnd so, uh, you can take some words and start, uh, playing with them and see how they rank with, with searchability and whatever and whatnot. And that's gonna help you title it. That might also help you, um, as you're titling it, then putting those words on your thumbnail. And so, um, I'll, I'll show a screenshot of what it looks like, um, and, and how that, how that works. But, um, it's just a pretty basic, like, it's just a basic tool where you can compare the searchability of two different types and styles of words. Uh, last thing is, uh, comments and shares. They have a positive corollary effect on your video. So the more that you can, um, encourage and ask for comments and maybe even drum some up is gonna be helpful. So those things help with your videos. Uh, also embedding your videos if you embed your YouTube video onto like, say your church website or something. \n\nNick Clason (19:04):\nVideos that are embedded YouTube indexes and rates really well. So those things also help a lot. So what's our conclusion? Only conclusion. Uh, according to state of Mobile, 2020 two.com, users spend 23.7 hours a month using the YouTube app. So people in your church are spending time on YouTube. They may not be spending time on YouTube for the purposes of your church and maybe spending time on YouTube to change out faucets and sinks in their house. But nonetheless, you putting your message on YouTube puts you in a, uh, position to be discovered and, um, people to come across your content because we have been tasked with the mission of spreading and sharing God's word and his message to the ends of the earth. And so this me, this method helps really bring your, um, church's message into a hybrid space. Now, beyond just your Sunday sermons, don't forget there are other options of content. \n\nNick Clason (20:05):\nThere are, um, some, you know, like there are some other ideas, there are some other classes, there are some other types of, uh, uh, content that you can produce and create. But I would start at a bare minimum. If you just can start, I would definitely start getting your, your regular messages, the things that you're already spending time doing, as opposed to creating another thing or another piece of content. But the things you're already doing in the regular flow and rhythm of your week. Get that stuff created, get that stuff, um, out there for the world to see. Well, hey guys, once again, thank you so much for sticking around to the end of this video. I hope you found this helpful. Hey, listen, if you did, it would mean the world to me if you would give us a rating or a review or even better share it with a friend and make sure that if you have not yet go pick up our free ebook. \n\nNick Clason (20:56):\nHave I already ruined my church's TikTok account? A complete guide to posting a TikTok from Scratch. Make sure you grab that. That would be an amazing gift to us. We would love it if you, um, used that and found that helpful in your context, whatever the, your context might be. And finally, make sure you head over to YouTube, subscribe to our YouTube channel There link is gonna be in the show notes because it is under my personal name. It's not under the ministry that is, um, we're just trying some stuff out. We may convert it, we may not. I dunno. We'll see. Uh, I'm not, I'm, I'm not that deep into it yet. Uh, finally, don't forget every single episode we have Transcript Hybrid Ministries, XY Z for that. Excited to be with you on this journey. In our next episode, we are going to be diving in to, uh, I believe gonna be diving into TikTok and talking about that. Uh, and that's where the inspiration from my ebook came from. So excited to have you in for that. Uh, excited to explain to you and talk to you about the ups and downs and the, the wide swirling things of the crazy app and platform known as TikTok. But hey, until next time, my friends will talk to you. Stay hybrid.","content_html":"\u003cp\u003eIn this episode, Nick unpacks step 1 out of 6, of the church social media framework. He explains why we should start with YouTube, what the best practices are for youtube, including things like compelling hooks, titling, meta descriptions and thumbnails. And how to get started in the event you don\u0026#39;t even have a YouTube channel started yet, how to go about doing that. All that and more!\u003c/p\u003e\n\n\u003cp\u003eAll you need and more at: \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nFollow along on YouTube: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nKeep up with what\u0026#39;s happening on TikTok: \u003ca href=\"https://www.tiktok.com/user/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/user/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eMY STUDENT MINISTRY YOUTUBE CHANNEL: \u003ca href=\"https://www.youtube.com/@crosscreekstudents\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@crosscreekstudents\u003c/a\u003e\u003cbr\u003e\nCHURCH YOUTUBE STARTER KIT: \u003ca href=\"https://www.hybridministry.xyz/033\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/033\u003c/a\u003e\u003cbr\u003e\nTRENDS SITE: \u003ca href=\"http://www.trends.google.com\" rel=\"nofollow\"\u003ehttp://www.trends.google.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:30 Intro\u003cbr\u003e\n02:30-08:05 Why you should begin with YouTube when building out your Social Strategy\u003cbr\u003e\n08:05-11:35 Optimal YouTube video lengths and watch time analytics\u003cbr\u003e\n11:35-14:33 Make your intros compelling\u003cbr\u003e\n14:33-17:42 The importance of titling and metadescriptions\u003cbr\u003e\n17:42-18:07 Thumbnails on YouTube\u003cbr\u003e\n18:07-18:44 How to find keywords based on trending topics\u003cbr\u003e\n18:44-19:10 Comments and shares on YouTube\u003cbr\u003e\n19:10-20:38 YouTube Conclusion\u003cbr\u003e\n20:38-22:15 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWell, hello there and welcome everybody to the Hybrid Minister Show. As always, I am your host, Nick Clason. So excited to be with you. And if you did not hear the trailer that we dropped earlier this week, we are going to be diving into a full fledged social media strategy. And this is part one of the six part series of putting an entire social media framework and strategy, um, in place for the, for your church, for your ministry, um, and for the people that you are attempting to reach. This is aimed at churches and pastors of what can probably be used and adapted for other places in marketplace and whatnot. And so on. Today\u0026#39;s very first episode, we are going to be launching and starting with the platform of YouTube. Yes, we most recently dropped a, uh, episode called Don\u0026#39;t Sleep on YouTube, A link to that in the show notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:57):\u003cbr\u003e\nBut we are going to be specifically looking at the strategy, um, the social media strategy. And we are starting with YouTube. And you\u0026#39;ll see why here in just a minute. But before we dive in, do not forget a rating or review would be amazing. You can head over to our YouTube channel and see this live with some lower thirds and some graphics woven in to maybe help, uh, support some of the arguments that we\u0026#39;re making. So if you find that, uh, helpful or interesting, make sure that you head there. Also, as always, you can head to hybrid ministry.xyz, both for our ebook. Have I already ruined my Church TikTok account, which is a complete guide to post any TikTok from start to finish. If you have no idea what you\u0026#39;re doing, here\u0026#39;re just getting started, this ebook is for you. And if you are a TikTok veteran, probably still for you cuz honestly, I learned some things as I made it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:49):\u003cbr\u003e\nUm, and then the other thing is that as always, we provide free a hundred percent free transcript, um, show notes to every single episode. So you can head to hybrid ministry.xyz.xyz. Yes, it is a suffix to a website despite what people might think. Just I like, I actually think it\u0026#39;s a creative one, an interesting one. It\u0026#39;s very, very like unknown. Um, so if like a.com is taken, I often opt for a.xyz cause I just think it\u0026#39;s, it\u0026#39;s cool. So anyway, uh, head to those places and, uh, without any further ado, let\u0026#39;s dive in. Little break. Let me get some coffee. Let\u0026#39;s dive into why we should start with YouTube. Here we go. All right, so why should we start with YouTube? I believe if done optimally, your church social media strategy to borrow from marketing, if you will, um, I\u0026#39;m gonna attempt to create this with my hands. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:46):\u003cbr\u003e\nSo if you\u0026#39;re watching on YouTube stream, it\u0026#39;s gonna make sense to you, but it\u0026#39;s like a funnel, right? And so, especially now in the days of the algorithms where it\u0026#39;s discovery, discovery focused as opposed to just following your friends like it used to be, um, you are going to want to, uh, catch people at the top of your funnel. And the top of the funnel is very wide now because of YouTube shorts, because of Instagram reels, Facebook reels, and because of TikTok, you can reach and catch people that you would\u0026#39;ve never otherwise interacted with. Maybe they\u0026#39;re people that are local to you geographically, maybe not. But the reality is, is that you\u0026#39;re going to be finding people in the top of that funnel that you never would\u0026#39;ve had that relationship with before. That\u0026#39;s amazing. So that\u0026#39;s what churches have been looking for and asking for social media for years. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:36):\u003cbr\u003e\nHow can we expand our reach? How can we share the gospel of Jesus? How can we find different people that we might want to minister to or share the, the truth or love of Jesus with them? However, what are you going to do with them once you get them? And I think, uh, for me, a lot of the, a lot of the question I was even asking, um, Matt, who was former co-host of this podcast, I was even asking him early on, like, okay, great, that\u0026#39;s awesome. So we go viral on TikTok, then what? And, and he didn\u0026#39;t even know. So that\u0026#39;s how new all of this is. It, it all lives within the life of this podcast, which is under a year old, um, by the time of this posting. And so, so once that funnel, once we start catching people who are finding awareness, we need to drive them to something, what are we driving them to? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:24):\u003cbr\u003e\nI think, and I would propose that the best thing to drive someone to, especially if they\u0026#39;re just finding you on social media, is to drive them to listening to longer form, uh, pieces of content. There was, uh, we talked about it in the, the YouTube, uh, trends, the YouTube trends, uh, not trends report. The YouTube Trends podcast I dropped a couple of weeks ago. Um, and I\u0026#39;m trying to look it up right here. Lifetime. So that\u0026#39;s why I\u0026#39;m fumbling around. Um, let\u0026#39;s see if, uh, I can find it, but I\u0026#39;m probably not gonna be able to find it. But there\u0026#39;s a stat that says, um, some percentage that\u0026#39;s, that\u0026#39;s the sta I\u0026#39;m looking for. I don\u0026#39;t know the number, but some percentage of people look up, uh, or use like short form videos in order to find longer form video content or longer form content of some sort. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:20):\u003cbr\u003e\nSo, so, uh, especially the generation, um, that\u0026#39;s coming. Gen z, gen Alpha, they might spend time on TikTok, they might spend time on YouTube shorts, see a short snippet of something, and then that might prompt them to go watch something longer. Now here\u0026#39;s the thing. Um, no offense, sermons are not, not that new and not that interesting. And so therefore, that may not be the most captivating thing that someone\u0026#39;s gonna want to be driven towards. But if they find their way to something creative, something different, or just your pastor\u0026#39;s interesting, or the topic that your pastor preached on is interesting, then yeah, I think you are gonna get people to drive towards it. So that\u0026#39;s why I say start with YouTube. Now, I I, when I wrote this, I had a very different view of YouTube. We hadn\u0026#39;t even started when I, when I wrote this, I wrote this, uh, for a, uh, youth ministry company. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:15):\u003cbr\u003e\nAnd so when I wrote it, I, I had not even started practically using YouTube in my ministry yet. And, um, what\u0026#39;s crazy is even if you listen back to last, last week\u0026#39;s episode on Don\u0026#39;t Sleep On YouTube, I said, we now have over 70 subscribers to our YouTube. Since the time of that posting, which, or recording from then to now, which is only a week gap in time, we have grown our YouTube to up to 106 subscribers. So we\u0026#39;ve had 36 or so subscribers join us on YouTube, which is just bonkers crazy. So why start with YouTube? Obviously, YouTube, uh, is owned by Google, so it has a search engine component to it. Um, in addition to that, it\u0026#39;s got long form video content and now short form video content. So you can use the short form to get discovered and gain subscribers to then support and supplement and push to your long form video content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:15):\u003cbr\u003e\nI\u0026#39;m gonna recommend that all the other platforms also PO point to YouTube just as a place where your videos and your containers live. And so, um, that is, that is what I think is optimal, opening the top of the funnel, driving them another step deeper. Obviously, the lowest part of the funnel is them making a decision to follow Jesus, maybe becoming a, a full, fully devoted follower of Jesus, um, integrated into the life of your church and attending regularly in person. But going from watching a 62nd clip to a several minute video, that\u0026#39;s a big jump. That\u0026#39;s a big step. Let\u0026#39;s, let\u0026#39;s chat through the elements and purposes and, um, reasons why we should start with YouTube and what we know about it today in 2023. Let\u0026#39;s go. All right, so let\u0026#39;s talk about watch times. We\u0026#39;ve talked about this a fair bit on this podcast and other, uh, episodes and whatnot. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:12):\u003cbr\u003e\nBut according to backlinko.com, they surveyed 1.3 million YouTube videos, um, to try and better understand the YouTube search feature. And they determined this, uh, fact from their survey. Longer videos significantly outperform shorter videos. Now we\u0026#39;re talking long form, wide screen, like typical YouTube videos, not YouTube shorts. It\u0026#39;s a completely different section and platform, but longer videos significantly outperform shorter videos. The average length of a first page YouTube video that is indexed on the first page is 14 minutes and 50 seconds. So you\u0026#39;re looking in that sweet spot of, I would say anywhere from 12 minutes to 18 minutes is a good length that you want to be shooting for, for your YouTube videos. Now, the question that you might have is like, well, what if I live stream my sermon and my pastor preaches for 35 minutes? Well, that\u0026#39;s great, and you can continue to use that and you should continue to put that up on YouTube if you have the live streaming capabilities and whatnot. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:18):\u003cbr\u003e\nHowever, in some context, if you\u0026#39;re starting from scratch, one of the things that I have been pushing and recommending, and one of the things that we have been doing over at our church Cross Creek students, which by the way, if you want, I\u0026#39;ll drop a link to our YouTube channel on the show notes. You can see what I\u0026#39;m talking about when I recommend pre-filing your content. So you don\u0026#39;t need a lot, I mean, we use a cell phone, which is the same cell phone I\u0026#39;m using to shoot this YouTube video here. So you can check that out, um, on our YouTube channel. Um, we use that to shoot, I grab the couple of like external microphones just so that the audio quality is above average and that is it, you know, some basic lighting stuff, but nothing crazy. Uh, and that gives us a, a multiple different, like, things to do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:06):\u003cbr\u003e\nLike when we preach live, we\u0026#39;re probably preaching that 30 plus minute thing or, or at least bumping up right against it, which is not optimal for the YouTube, um, search length. The other thing is that it does give us extra time with our content. If, if we deliver it once to a phone and then once live in the room, like by the time we\u0026#39;re live in the room, like we\u0026#39;re pretty well versed with what our content is going to be, it\u0026#39;s not gonna be a shock to us. We\u0026#39;re not gonna get up there and be like, what is this again? Um, especially if you\u0026#39;re using curriculum pre can pre-canned curriculum, you can, um, you can fall under the, the habit of not really reviewing it very well and you get up there and you\u0026#39;re, you\u0026#39;re much more stuck to your notes than you maybe wanna be, or you wrote it a long time ago and you\u0026#39;re dusting it off for a new environment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:52):\u003cbr\u003e\nMaybe that\u0026#39;s exactly what I\u0026#39;m doing all the time. Uh, you know, so, so once YouTube kind of came up with that conclusion, um, that\u0026#39;s how, that\u0026#39;s how YouTube, uh, chooses what videos get promoted. All right? So the way that they do it is a combination of both overall watch time paired with average percent viewed. So, uh, if it\u0026#39;s a 10 minute video and they watch seven minutes, that\u0026#39;s 70% of the video viewed. So it turns out that the videos in that 14 to 16 minute range really index well, uh, a couple other factors to help make your videos compelling. Let\u0026#39;s check it out. All right, so make the intro of your video compelling. Let\u0026#39;s play out a couple scenarios. Scenario number one. Hey everyone, welcome back to church. Excited to be here. Hey, real quick before we dive in, tonight\u0026#39;s message, I do wanna remind you about the Churchwide Bake Sale. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:52):\u003cbr\u003e\nIt\u0026#39;s coming up this Sunday. If you are interested in earning money toward the mission strip, don\u0026#39;t forget you have to be in attendance. If for some reason you can\u0026#39;t make it, please make sure to talk to, uh, dear Aunt Betty in the back, she\u0026#39;s waving her hand, she\u0026#39;s got her plaid apron on, let her know that you won\u0026#39;t be at the bake sale. So, to dive into tonight\u0026#39;s message, we\u0026#39;re gonna be in John chapter one, or scenario number two. What would you do if you won a million dollars? Like, think about it, right? Like if I told you that the message that Jesus is giving supersedes the benefit of winning a million dollars, would you be interested in hearing what that message is? All that and more in this video, make sure that you stick around to the very end, cuz we\u0026#39;re gonna give away the $1 million checklist. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:46):\u003cbr\u003e\nLike see how those are two completely different things when you pre-lim, that\u0026#39;s how you can start your video. When you get up live in a room, you, you might get stuck into giving the announcement about Aunt Betty\u0026#39;s bake sale. And, and that\u0026#39;s not a bad thing. Like that\u0026#39;s, that\u0026#39;s not, uh, making you a bad communicator or anything. That\u0026#39;s part of what it is to be a pastor, to keep people informed and whatever and whatnot. So make the intros of your video compelling. Now what if you are live streaming already and you, you do get the amp Betty Bake sales stuff? I think that you can drop a minute, 32nd to a minute, uh, separate video in front to do that hook stuff. Um, someone who\u0026#39;s already maybe previewed or seen the message or someone who knows what\u0026#39;s gonna come and you drop that in before you, uh, drop drop in the rest of the, the sermon video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:40):\u003cbr\u003e\nUm, now you might be asking like, well, what about worship? I do think that there\u0026#39;s pro, there\u0026#39;s value in li actual like live, live streaming, like on Sunday morning. But once that\u0026#39;s over as far as like posting and indexing to YouTube, I would recommend posting the sermons separately in a separate playlist or a separate video. And when you do that, that\u0026#39;s when you can drop that intro video in refrain from the habit of what churches are going to be notorious for, which is like pre-filing one, um, and using it every single week to save on time. I, I would recommend making it custom to what is actually being preached, what is actually being taught so that the hook, the intro is actually relevant to what the actual content of the message is. Not just a generic, Hey, welcome, glad you on our YouTube channel, blah, blah, blah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:29):\u003cbr\u003e\nNo one cares about that, that\u0026#39;s not interesting. They\u0026#39;re swiping away to the next one. What are some other YouTube best practices? Uh, titling, titling really matters. So for the longest time I was working at church where we, um, were in different, like we would call them seasons, uh, to, to do the video thing, which was at least good, but we would just title it like, um, our show was called Unscripted. So we were titling it unscripted season two, episode four, um, you know, rubber ducky Night or whatever it was. And that titling sucked \u003claugh\u003e. It didn\u0026#39;t help, it wasn\u0026#39;t searchable, right? YouTube is built by Google. So YouTube is a search engine type of content. So a title like, is Hella Real Place dealing with crippling anxiety or is rest even possible in 2023? You see, all of those are much more captivating titles. And so just, uh, a lot of times you gotta think about this, a lot of times churches create a sermon series, um, with a name that\u0026#39;s like got some mystery sort of woven into it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:38):\u003cbr\u003e\nThink about the way that pastors communicate, pastors communicate, where they try to hook you in. They try to hook a live studio audience alive, you know, seated, uh, uh, in auditorium type audience in, but they hold their, they hold their main point. They hold the ultimate thing that they\u0026#39;re gonna try and the ultimate truth that they\u0026#39;re trying to share till the very end. It\u0026#39;s like sort of this like grand reveal. That\u0026#39;s, that\u0026#39;s a strategy for public speaking. However, think about the videos that you watch online. They tell you instantly right at the top what the video is gonna be. They, they leave some mystery still, yes, some intrigue, but they, they don\u0026#39;t mess around. They don\u0026#39;t start out slow with some story about their dog from the night before, whatever, whatever it is that, that pastors are notorious for doing. And I can say this cuz I\u0026#39;m a pastor, I was trained that way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:33):\u003cbr\u003e\nI lean that way. Uh, that\u0026#39;s my natural inclination to teach that way. So I\u0026#39;m trying to get better at putting things on the front end as well as titling it. And so, but you\u0026#39;ll even see churches like Elevation do this. Um, they\u0026#39;ll clip Pastor Steven\u0026#39;s message cuz he\u0026#39;ll preach for a long time. They\u0026#39;ll clip it down to that good window. Um, and then they\u0026#39;ll retitle it, even if it\u0026#39;s different from the sermon series. Because what you gotta understand is your sermon series may be a good title for an in-person congregation audience, but that may not, that may not index well on YouTube, which is a search platform. So retitling is a helpful, helpful thing. The meta-description matters. So just like the title, the meta description is pulling out keywords and words that you have in there. It plays a huge role in your, your rankings. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:20):\u003cbr\u003e\nAnd if you link to things like your church\u0026#39;s website or your social media or maybe even some products or things that you talk about in your video, that also helps. Tags are important. Um, they recommend tags that, that are included in your video that can relate back to the topic of your video. So all three of those factors, tags, titles and meta descriptions help your YouTube search content thumbnails. Uh, if you\u0026#39;re on YouTube, I\u0026#39;m gonna put the, this screenshot right here. Look at Mr. Beast\u0026#39;s, um, thumbnails. Okay? Um, so he actually spent some time crafting these, creating these. Obviously he has a team, but you can put more effort into your thumbnails that is also gonna help the clickability and the search rate. Uh, those, those things matter. Another thing is trends. And you can use a free tool like trends.google.com, uh, to look up some more searchable type words. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:15):\u003cbr\u003e\nAnd so, uh, you can take some words and start, uh, playing with them and see how they rank with, with searchability and whatever and whatnot. And that\u0026#39;s gonna help you title it. That might also help you, um, as you\u0026#39;re titling it, then putting those words on your thumbnail. And so, um, I\u0026#39;ll, I\u0026#39;ll show a screenshot of what it looks like, um, and, and how that, how that works. But, um, it\u0026#39;s just a pretty basic, like, it\u0026#39;s just a basic tool where you can compare the searchability of two different types and styles of words. Uh, last thing is, uh, comments and shares. They have a positive corollary effect on your video. So the more that you can, um, encourage and ask for comments and maybe even drum some up is gonna be helpful. So those things help with your videos. Uh, also embedding your videos if you embed your YouTube video onto like, say your church website or something. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:04):\u003cbr\u003e\nVideos that are embedded YouTube indexes and rates really well. So those things also help a lot. So what\u0026#39;s our conclusion? Only conclusion. Uh, according to state of Mobile, 2020 two.com, users spend 23.7 hours a month using the YouTube app. So people in your church are spending time on YouTube. They may not be spending time on YouTube for the purposes of your church and maybe spending time on YouTube to change out faucets and sinks in their house. But nonetheless, you putting your message on YouTube puts you in a, uh, position to be discovered and, um, people to come across your content because we have been tasked with the mission of spreading and sharing God\u0026#39;s word and his message to the ends of the earth. And so this me, this method helps really bring your, um, church\u0026#39;s message into a hybrid space. Now, beyond just your Sunday sermons, don\u0026#39;t forget there are other options of content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:05):\u003cbr\u003e\nThere are, um, some, you know, like there are some other ideas, there are some other classes, there are some other types of, uh, uh, content that you can produce and create. But I would start at a bare minimum. If you just can start, I would definitely start getting your, your regular messages, the things that you\u0026#39;re already spending time doing, as opposed to creating another thing or another piece of content. But the things you\u0026#39;re already doing in the regular flow and rhythm of your week. Get that stuff created, get that stuff, um, out there for the world to see. Well, hey guys, once again, thank you so much for sticking around to the end of this video. I hope you found this helpful. Hey, listen, if you did, it would mean the world to me if you would give us a rating or a review or even better share it with a friend and make sure that if you have not yet go pick up our free ebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:56):\u003cbr\u003e\nHave I already ruined my church\u0026#39;s TikTok account? A complete guide to posting a TikTok from Scratch. Make sure you grab that. That would be an amazing gift to us. We would love it if you, um, used that and found that helpful in your context, whatever the, your context might be. And finally, make sure you head over to YouTube, subscribe to our YouTube channel There link is gonna be in the show notes because it is under my personal name. It\u0026#39;s not under the ministry that is, um, we\u0026#39;re just trying some stuff out. We may convert it, we may not. I dunno. We\u0026#39;ll see. Uh, I\u0026#39;m not, I\u0026#39;m, I\u0026#39;m not that deep into it yet. Uh, finally, don\u0026#39;t forget every single episode we have Transcript Hybrid Ministries, XY Z for that. Excited to be with you on this journey. In our next episode, we are going to be diving in to, uh, I believe gonna be diving into TikTok and talking about that. Uh, and that\u0026#39;s where the inspiration from my ebook came from. So excited to have you in for that. Uh, excited to explain to you and talk to you about the ups and downs and the, the wide swirling things of the crazy app and platform known as TikTok. But hey, until next time, my friends will talk to you. Stay hybrid.\u003c/p\u003e","summary":"In this episode, Nick unpacks step 1 out of 6, of the church social media framework. He explains why we should start with YouTube, what the best practices are for youtube, including things like compelling hooks, titling, meta descriptions and thumbnails. And how to get started in the event you don't even have a YouTube channel started yet, how to go about doing that. All that and more!","date_published":"2023-03-09T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ad85a0a3-2809-4f30-9fc6-14b1078b25e9.mp3","mime_type":"audio/mpeg","size_in_bytes":10779276,"duration_in_seconds":1335}]},{"id":"1534154f-c9c3-44f9-97e1-7e0b2a1fba80","title":"Episode 034: The Trailer to Preview the Complete 6-Step Church Social Media Framework for 2023 and Beyond","url":"https://www.hybridministry.xyz/034","content_text":"COMING SOON! Nick will soon be unveiling his complete 2023 church social media framework. In this short trailer episode of a podcast, Nick previews what is on the horizon!\nBe sure you're subscribed so as soon as those podcasts drop, you're grabbing them in your podcast catcher!\n\nSHOW NOTES\nTHE SHOW: https://www.hybridministry.xyz\nYOUTUBE: https://www.youtube.com/@clasonnick\nTIKTOK: https://www.tiktok.com/@clasonnick","content_html":"\u003cp\u003eCOMING SOON! Nick will soon be unveiling his complete 2023 church social media framework. In this short trailer episode of a podcast, Nick previews what is on the horizon!\u003cbr\u003e\nBe sure you\u0026#39;re subscribed so as soon as those podcasts drop, you\u0026#39;re grabbing them in your podcast catcher!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOW NOTES\u003c/strong\u003e\u003cbr\u003e\nTHE SHOW: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nYOUTUBE: \u003ca href=\"https://www.youtube.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nTIKTOK: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e","summary":"COMING SOON! Nick will soon be unveiling his complete 2023 church social media framework. In this short trailer episode of a podcast, Nick previews what is on the horizon!\r\nBe sure you're subscribed so as soon as those podcasts drop, you're grabbing them in your podcast catcher!","date_published":"2023-03-07T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/1534154f-c9c3-44f9-97e1-7e0b2a1fba80.mp3","mime_type":"audio/mpeg","size_in_bytes":1261203,"duration_in_seconds":145}]},{"id":"50f3a07c-5489-420b-b13a-4f5266bb8845","title":"Episode 033: Starting and Maintaining a Church YouTube channel in 2023","url":"https://www.hybridministry.xyz/033","content_text":"Ready to take your church or youth ministry to the next level? This is the video channel is for you! We believe that a strong online presence can make a significant difference in inspiring and connecting with people, and that's why we're here to share our expertise with you. \n\nNo expensive camera gear or elaborate setups required! With just your cell phone and less than $100 worth of accessible equipment, you can create compelling and professional-quality videos that will captivate your audience. \n\nTogether, let's harness the power of hybrid ministry to spread your ministry's message far and wide, making a positive impact on the lives of countless individuals. \n\nSubscribe now and embark on this transformative journey with us!\n\nSTART YOUR YOUTUBE CHANNEL WITH YOUR PHONE FOR LESS THAN $100\n//Microphones For Android: USB-C\nBLUETOOTH WIRELESS 2 MICROPONES:\nhttps://amzn.to/43PSY4Z\n(SAMPLE OF THIS MIC BEING USED: https://www.tiktok.com/@crosscreekstudents/video/7262687279548747050)\n\nSHOTGUN MICROPHONE:\nhttps://amzn.to/3qqgEyW\n(SAMPLE OF THIS MIC BEING USED: https://www.tiktok.com/@crosscreekstudents/video/7257907545296162091)\n\n//Microphones For iPhones\nSHOTGUN MICROHPONE:\nhttps://amzn.to/44RNPKX\n\nBLUETOOTH WIRELESS 2 MICROPHONES:\nhttps://amzn.to/45dRFhf\n\nTripods:\nTABLE TOP TRIPOD:\nhttps://amzn.to/455Cgzw\n\nFULL TRIPOD:\nhttps://amzn.to/3qfYVdy\n\nBASIC LIGHTING\n//Ring Light:\nhttps://amzn.to/3Krn2wF\n\nTikTok: https://www.tiktok.com/@clasonnick\nWatch this Episode on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nFull Transcript and Links at: http://www.hybridministry.xyz/033\nFREE E-Book: https://www.hybridministry.xyz/articles/ebook\n\nTIMECODES\n00:00-01:46 Intro\n01:46-08:50 Don't Sleep on YouTube\n08:50-12:26 Recommended YouTube Strategy in 2023\n12:26-16:45 Editing your YouTube Video\n16:45-18:04 2023 Church YouTube Channel Gear Starter Kit\n18:04-21:00 Turning your long-form content into social clips\n21:00- 22:18 Turning viewers of Shorts into Subscribers and viewers of longer form videos\n22:18-24:45 Utilizing YouTube videos for Hybrid Ministry\n24:45-26:05 The added benefit of Pre-Filming\n26:05-27:53 Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWell, what is up everybody? Welcome back to another episode and YouTube video of the Hybrid Minister Show. Hop in the show notes to subscribe or check out the other platform. If you're not on YouTube or if you're not listening on a podcast. Excited to be with you today. My name is Nick Clason, and I, as always am your host. You know what we are going to be talking about today? Do not sleep on YouTube. We're gonna dive into that in just a minute. But before we do, make sure you hit the show notes hybridministry.xyz, episode 33. So at http://www.hybridministry.xyz/033 for all the show notes, especially in this episode, I'm gonna share some actual product links to some things that we're using. I'm not an affiliate or anything like that, but just, this is what we've done. This is what we've used, so make sure you go check that out as well as if you have not head to the, have I already ruined my church's TikTok account, A complete guide to posting a TikTok from Scratch. \n\nNick Clason (01:09):\nAnd the reason I made this is because I want this to be a guide for anybody who's never even opened the TikTok app to a first be able to shoot and edit a TikTok, but then be able to cross post it to all the different platforms. Um, so go and check that out. That's a free gift from us to you. Hit the link in the show notes for that. Alright, everyone, glad to have you. Thanks for being here. If you're on YouTube, hit that subscribe and bell button. If you're on podcast, I'd love, we'd love to also ask you to hit that subscribe button. But let's dive into, don't Sleep on YouTube, episode 33. Here we go. Well, hey there everybody, and, uh, in this episode, like I said, I want to talk about Don't sleep on YouTube. Now, what does that mean? I think, um, at least in my sphere or whatever, like I think YouTube is like a little bit the forgotten child of social media. \n\nNick Clason (02:05):\nI was talking on the phone this week to my brother, um, who's just getting started at a church and just getting started on his social media accounts. And he's like, so should we do TikTok? And I was like, yeah, for sure, but he is a youth pastor. Should we do Instagram? Like, yeah, yeah, you can do Instagram. Um, anything else is like YouTube. And he's like, YouTube, really? And I was like, yeah, YouTube, uh, here's why. YouTube is the either second or third, depending on how you look at it. Largest search engine. So, I mean, if, if it's not second, uh, behind Google, the argument is that it is third behind Google, Google Images, and then, uh, YouTube is third. And so, um, also YouTube is owned by Google. And so, um, all three of those are owned, you know, by the same person people place. \n\nNick Clason (02:53):\nAnd so the search engine is going to, um, be tied to a Google, uh, a strength of a Google type search engine. So it's, it's not going to be a small bananas like TikTok is trying to, uh, acutely turn themselves into more of a search engine type platform. And like, that's fine, but it's not powered by Google. You know what I mean? It's powered by by TikTok. And so TikTok was good at making vertical viral style videos. YouTube is owned by the largest, best and most powerful search engine in the entire world. So YouTube has some strength and some weight behind it. In addition to that, uh, YouTube has recently, um, burst onto the scene with shorts. I don't know the last time you logged into your mobile app on YouTube, but there'll be a couple of widescreen long form classic YouTube video recommendations, um, in one, two, or three of the first spots. \n\nNick Clason (03:52):\nBut then right beneath that is a list of shorts. It's similar to the Instagram app. Now if you're scrolling through all the square pictures, but then it'll suggest some reels. That's what YouTube is now doing with shorts. And about a year or so ago, I, um, I gave up on YouTube shorts cuz I posted a few and they got like one or two likes and or views, like just, it was useless. And, uh, it was the clunkiest between TikTok, Facebook and Instagram and YouTube. Of those four, it was the Clunkiest, uh, to post of all of them. And also it has the shortest window for shorts. So like TikTok now, um, will offer like an up to three minute video. And for some people creators or something, I'm not sure who gets this. Um, some people can post up to like 10 minute videos. So Rios has now got a longer length on Instagram. \n\nNick Clason (04:44):\nHowever, on Facebook it's shorter, which doesn't make any sense why like those two who are both owned by Meta wouldn't communicate and talk to themselves. Uh, YouTube still only has a one minute, um, clip option. So anytime I'm making any sort of vertical video content, if I want to post it to YouTube, I need to ensure that it's a minute or less. Um, but that's usually not that hard. Um, and so like even yesterday I posted on our, um, TikTok, we did one of those blind rankings. I had, uh, a girl, um, who's one of our worship leaders at our church that leads a lot in our ministry. I had her do a blind ranking of NFL teams based only on the logo. Cause she doesn't know anything about sports. And, uh, I'm dating myself a little bit, but we posted that on Super Bowl Sunday thinking that'd be, you know, like a funny thing to kind of play off of like the Super Bowl thing, vibe or whatever. \n\nNick Clason (05:35):\nUm, and when she recorded it on TikTok, she recorded it for like a minute and 30 seconds. So I had to go and I had to cut it and shave it down. I did that all in the TikTok app. Um, but then when I was able to then take that link and post it on YouTube, it was less than a minute. So I was able to go on YouTube shorts and I had a decision moment there. Do I just post this on, um, TikTok and Instagram reels or do I do the work, cut it, chop it down to be able to get it over to, to YouTube. Here's the interesting thing about that particular video, you never know because especially when you're posting the four platforms, one might like blow up on one and get like one view over on another platform, but in this case, that video performed best on YouTube, believe it or not. \n\nNick Clason (06:20):\nAnd so from about a year ago when I first started, um, posting on YouTube, they are much more, uh, they've done a lot more work, I think, on their backend to make shorts a little bit more viable. When I first started posting shorts on our churches student ministry YouTube page, we didn't do that until the very first of this year. We were changing our name in 2023. And so I already had the YouTube channel for Cross Creek students. Um, and I didn't want to start a YouTube channel for first Colville students and switch them over. I just, I wanted to get a clean start from everything, logo, handle, the whole thing. Cuz YouTube's the one i, I know the the least, right? I didn't want any issues. And honestly, even like right now, our TikTok is still under at first Colville students because TikTok holds, um, those names longer, um, to let them become available. \n\nNick Clason (07:14):\nI, I already had a Cross Creek students account on TikTok. I owned it. Um, and I deleted it hoping that within 30 days they would give it to me part, not hoping only for hop's sake, but also because that's what they said that they would do. But then when I did more research, if someone deletes their account, they hold it for four months until it becomes available again. Or at least that's what someone said on Reddit somewhere. So we're gonna see, um, one day we'll change that over. But nonetheless, I digress. I didn't start posting on YouTube until January 1st, 2023, uh, because of the name change thing. And it is now, again, dating myself when this was, uh, recorded versus when it's gonna be aired live. But it's February 13th and we have over 70 subscribers on YouTube. We post a once weekly long form video clip. \n\nNick Clason (08:04):\nUm, and so we have maybe 10, I wanna say something like that. Um, long form longer than 10 minute video clips. Um, the rest we just post are normal three day, three a day, um, short form video content that we also posted, TikTok that we also posted to reels we posted over on YouTube. And we have over 70 subscribers that is easily the fastest growing social media platform of all the other platforms that we're using. Um, we are reaching new and different people on YouTube than we are on TikTok than we are on Instagram. TikTok is probably the second fastest growing. Um, and by far the slowest are Instagram and Facebook. They're just, they're not there yet. So what do we do on YouTube? What is my recommended YouTube strategy? Now and foremost, if you're a church and you're already using YouTube as a container or a holder or a storage platform for your live stream Sunday sermon, uh, Sunday services, uh, that's great. \n\nNick Clason (09:07):\nI would recommend continuing to do that. If you're just getting started and you don't have the money or the gear or the infrastructure or the desire or the know-how, or whatever other myriad of reasons why it might be difficult for you to get your service up onto YouTube, then here's what I recommend. Pre film your messages sitting down in front of a camera, very similar to what I'm doing right here. For those of you who are not subscribed to our YouTube channel, we're watching it there. What I am doing now, sitting in front of a camera, talking directly into it, pre film your content, why I talked about this in previous episodes, and so I'll, I'll ensure that I go link to that. I think it was in like a three part episode, so it'll be behind some other stuff, but I'll link to it. \n\nNick Clason (09:51):\nUm, YouTube indexes videos that, uh, and and videos that perform the best are those videos that are between, uh, 12 minutes and 17 minutes. Um, a Sunday sermon, typically 30 to 45 minutes, um, somewhere in that range. And if you're including the worship and the announcements and all the other stuff, you're church service is probably somewhere between an hour and an hour and a half. Um, and YouTube measures and tracks watch time and retention rates and drop off rates. And so the longer your video, that's, that's good. Okay? It's good to have a long video, but if people aren't staying for the whole video, it's gonna actually be a ding against you. The other thing that you get to do with, um, a pre-filed message, uh, is that you get to, you get to make it accustom and, and tailor the message for people online only you all know, and you've all been there, especially as we've moved from Covid d whereas like digital only into back to in person. \n\nNick Clason (10:56):\nYou've all probably noticed and known the hybrid struggle that there's been where you're talking to, you know, during Covid, you're talking directly to a camera that worked really well, but then you're talking to a room and also some people behind the camera, and now you're probably talking to a room and less people behind the camera. And so when you pre-filed, you're able to talk directly to the people that you know that are gonna be watching and consuming this on YouTube with your in-person sort of being the secondary or sitting in the back seat of the purpose of that, that video, right? And so, uh, YouTube, you guys know this. You've watched it before. They even like probably make fun of it or make memes out of it, right? But the whole thanks for being here, watch it like it subscribe, make sure you hit that bell. \n\nNick Clason (11:40):\nYou can do all of those things when you prefill the message. Why do we do those things? Why do YouTubers do those things? Because they actually work. Believe it or not. Uh, if you just watch a video or someone just as a video versus if you tell them to and subscribe, like comment below, you'll actually see a, a noticeable uptick in those things happening if you just ask them to do it. And so that's one of the advantages of sitting down pre-filing your message. You can make it shorter. Uh, you can make it fit into what's preferred for YouTube. You can speak directly to an online audience, someone that you know is going to be consuming your message in an online forum, an online first type forum. And you can, uh, tailor your message in that that way. All right, so let's get nitty gritty. \n\nNick Clason (12:28):\nSo what do I do? What do I use? Uh, so for phones, believe it or not, I'm an Android guy. Um, and so I am filming this video and, and, um, I film all of my other, uh, videos that I pre-filed people with on a Google Pixel Pro seven. That's the one that they, uh, you know, put on, you know, commercials and stuff where you can do the magic eraser, take people out of the background, stuff like that. I tried that last night actually for the very first time I was watching the Super Bowl and they're advertising for it. And I was like, oh yeah, I have that phone. Let me see if I can actually do that. And so I did. Um, but the camera is top of the line for cell phone cameras. Um, it's, it's not a camera camera, right? Um, and so it's, it's got its limitations for sure. \n\nNick Clason (13:14):\nUh, but it's the phone I also use for my personal use. And so because I use it for my personal use and I use it for my, uh, filming and stuff, I, I invested in it personally so that I can use it for things both at work and stuff like this I'm using for the podcast or whatever. So I just use my cell phone for church has, um, a budget and they're not willing or able or whatever to invest in livestream. Look no further than the camera in your pocket. It is probably better than most, uh, most like most cameras that we had access to even like five years ago. It's crazy. So what do I do after I film it? Well, I use the Adobe Suite Creative Cloud. My church, uh, pays for that. It's like $55 a month. Um, I think for a business license, and let me just say, I think it's worth it. \n\nNick Clason (14:04):\nThere are other free programs and you can nickel and dime your way away from those things, but for like editing purposes, it's really helpful and useful. Now, most computer softwares have a free video editing, um, service and you, you can get by with some stuff. Uh, but they're just like, all those free, all those free things are all those things that are not like a part of the, you know, like industry standard. They're just, they're gonna have shortcomings and they're gonna have things that you wish they had that they don't have, or services that they offer that they just aren't able to offer because they're not free. I always think about the time, one of the churches I worked at that I got, I got really into design, um, and like making graphics. That was like one of the things I, I kind of became the Sunday morning slide graphic maker. \n\nNick Clason (14:50):\nUm, and I, I learned how to do all of that in PowerPoint, but then there were just shortcomings. Like I, for example, I couldn't make a round background with transparent outlines around it. Why? Because that's a Photoshop thing, right? And there's some free programs out there that do it. And now even with things like Canva and whatnot, um, that are even much more prominent than when I started doing it. But I remember asking my, my boss to ask the finance committee if we could please spring for the Adobe Creative Cloud, um, Adobe Creative Suite. Um, and he just, he was unwilling to pay the money at the time. And so I was doing a lot of things, but I just, I, there was always limits to what I could do in PowerPoint versus in Photoshop. And so that's what I'll say, yes, you can, Jimmy Rig and Jerry rigger way around a lot of things. \n\nNick Clason (15:40):\nBut, um, and sim this is the same conversation by the way we're just having with the camera. Like my cell phone does a fine job, but like, there are still limitations to it. And so there's always a, an upgrade that you can always make. So you just gotta figure out where and how you wanna spend the money. And so, um, we use Adobe Creative, the Adobe Creative Suite in many more facets and, and you know, places than just, uh, for YouTube videos. But I use Adobe Premiere Pro because it, it links really well with the Adobe Photoshop in Adobe After Effects. Um, and I don't use After Effects for every edit. I use it for like, some initial things for some lower thirds and some animated graphics and stuff like that, that I just store and have and put, you know, places when I'm editing. \n\nNick Clason (16:27):\nUm, so I'll, I'll use it like for the first time or for the first few videos to get a a, a library of some things. But for the most part, when I'm editing, I'm just using Adobe Premier, um, pro and Adobe Photoshop. And they, they talk really well together cuz they're both in the same creative cloud. So what did I get? So in addition to my phone, I have like a ring light. Um, I, I bought a tripod, a desk tripod as well as a full standing tripod. Um, and I bought two style microphones. I bought two lapels that connect via Bluetooth. They just plug right into my phone. Um, and I bought a shotgun style microphone that plugs into like the charging port of my phone. And I'll tell you what, what I'll do is I will throw all of those links into the show notes. \n\nNick Clason (17:16):\nNow, keep in mind they are for, um, like Android connections and so if, if you don't have one of those and you have an iPhone or whatever, there are all the same things for iPhones as well. So you can see what I got and you can then, uh, take that and, uh, adjust your recommendation toward, uh, an iPhone thing. And so that microphone, uh, is probably the best investment, I would say of all the things. It just, it has really good quality, it's really easy to use. Um, and it just makes the video sound just a little bit better and a little bit more professional using the microphone. That way it's, it's not a microphone like this, uh, like this podcast mic that I have for those of you watching, um, it plugs directly into my phone and I can shoot it right at whoever, um, is looking at my phone or at the camera. \n\nNick Clason (18:05):\nAll right, so then how do I use, uh, then how do I use that strategy for social? So when I'm editing in Adobe Premiere Pro, um, I find two spots to create just vertical video message clips. Um, I clip 'em out. I, I try to find a good hook. If the person, myself or any of our other, uh, people on our team don't have a good hook, I will have them talk for a little bit, pause and I'll fly in some text and I'll do an AI voiceover. Um, and the place that I've been using for that AI voiceover is, um, a place called V V E E V E E d.io, uh, v and also I'll drop that in the show notes as well. Um, and I, all those AI ones similar to what I was saying earlier, uh, they, they require a payment, right? \n\nNick Clason (18:56):\nThey require you, like you can get one, but then you gotta start paying if you want more than one per one per week or something like that. I can't remember. Uh, but v do IO so far has been working well, I'm gonna anticipate it one day, it's not gonna work, and I'm gonna have to pay for an AI voice generator. Um, and that's just that classic, like, that's really popular on TikTok right now. I don't know how long that will be, but for right now, that works well as a hook. So like, I might be talking pause, AI voice come in, and then it keeps, uh, and then it plays the rest of the thing and the AI voice works as a hook. And then the rest of the video in under 60 seconds hopefully delivers when you're editing an Adobe Premier Pro, you can create an in and an out by just clicking the I while you're in your sequence and an o for I in and o for out. \n\nNick Clason (19:44):\nAnd then you can just render that out, um, just that little section. So in that little section, I'll chop it up real a lot. You know, like, I'll make it real quick. Jump cuts, I'll zoom in, zoom out, like for emphasis and whatnot, I'm able to add captions directly in Adobe Premier Pro, um, and, and use it that way. So, uh, that I will chop that up. I'll chop up two of those, and then I'll also do one of those videos I've talked about and, um, with just like stock motion video background in the background, um, motion video background thing with like a tweet tweet looking screenshot over top of it as, as like a quote from the message or a bottom line. And so I'll, I'll use three different sermon style clips, um, sprinkled in and woven in through our social media throughout the week. \n\nNick Clason (20:32):\nSo like, we meet on Wednesday nights. So I have one that goes live on Thursday morning from the pre-recorded YouTube video content. I have one that goes on Sunday morning. I usually do that as like the, the quote post. And then I have one that goes on Tuesday, uh, the day before next message would be preached, or our video goes live in the room on a Wednesday night. So that is my, that's how I use my social media strategy. Um, and how I weave that into our schedule. On the end of those social media videos, I use just a YouTube subscribe ender screen. And so this is probably my favorite part is because we pre-filed and have longer form, uh, YouTube messages, if someone does in a discoverability algorithm stumble across our message, it will then, uh, fade to a screen that says, watch the full message on YouTube. \n\nNick Clason (21:24):\nI like that because I think that when there is an actual like strategy or place to push people to, if they do discover you, um, we talked about it in the vi in the u in the podcast last week that a lot of Gen Z more than more than 50% say they use short form platforms to find short form videos of things that they may want to watch longer form of later. And so, uh, I use that and say, Hey, go watch the full message over on YouTube, then go click the link link bio, you know, something like that, uh, to take them to the full message of the short clip that they just watched. And so that's one of the ways that it's not just about going viral, it's not just about vanity metrics. It's not just about getting a lot of views, but it's hopefully about taking people from an awareness of us to consuming some more messages of us or that we are able to produce. \n\nNick Clason (22:19):\nNow, this is my favorite part because our podcast is called Hybrid Ministry, but what are ways that we use this in a hybrid style? So I say we pre-record, um, and so we do a message on Wednesday Night Live. We pre-record it, um, post it on YouTube when we meet on Sunday mornings, uh, well actually first when we meet on Wednesday nights, we provide a you version live events, uh, event on, on their phones so they can navigate and interact in you version that can take notes, they can read the, the scripture, they can follow along with the outline basically. But then at the end of it, you can push and produce some external links. So a lot of times I will link to a short, a YouTube short, um, or a long form YouTube video that relates to the topic that we're teaching with. \n\nNick Clason (23:07):\nSo that's a way that something that we're do, that someone's experiencing in the room, they can experience a hybrid relationship with us, with our social media, with our platforms, um, through that YouVersion events. The other thing that we do is on Sunday mornings, um, our students all come in for a big into the auditorium for a big look announcement time, real quick, five, 10 minutes, not, not much longer. And then we break them out into the small groups all throughout the building. Um, what we're able to do, because our Sunday morning small group ties to our Wednesday night message is now that we're pre-filing, I've been pulling a minute or two clip from the message, um, and playing it. And so like I've told you before, we have a team of three. And so oftentimes whoever is teaching on Wednesday is not the person doing announcements or, or hosting the room on Sunday morning. \n\nNick Clason (24:01):\nUm, and so, and like yesterday, uh, my boss, he preached on Wednesday and we played his clip and he's on vacation, but he was still able to, you know, uh, tee up the morning and, and still give a moment of spiritual influence to the entire room because we're using this message, uh, that we've already, we already have in the can. We already pre-filed it, it already exists somewhere. So for those kids who don't get, don't come on Wednesday and don't get to hear him speak ever, um, it's an opportunity to to introduce them to him, to introduce him to, to introduce them to his style, for them to hear from him. Not just in giving announcements, but also in giving the actual message content. Finally, my favorite reason for not sleeping on YouTube and the added benefit of pre-filing is it gets you into your content sooner and it gives you, uh, just an opportunity to prep, um, before you're gonna take it live to your room before you're gonna stand up and preach it. \n\nNick Clason (25:04):\nAnd so I think it's valuable that you're not flying in hot on a Wednesday, having, uh, just printed something from a pre-canned curriculum and then just grabbing the outline notes. I think it's good to have ingested it, digested it, um, wrestled with it, interacted with it, and so then by the time you get up there, you're more familiar with it, it's gonna probably be delivered much more naturally because you have a familiarity with your outline and with your message as opposed to just you seeing it now for the first time. And doing it this way, we've pre-filed our messages on the Thursday before they're preached. And so our people are interacting with the message, um, the whole week before they even get up and preach live. And so by the time they get up there, it's gonna be locked in, in their brains and their hearts, hopefully at a lot better level, uh, just by the forced nature of needing to be ready to pre film their YouTube content. \n\nNick Clason (26:05):\nWell, hey everyone, I am thrilled that you stuck around to the end. Thanks so much for hanging out. Uh, if you found this helpful, please share it, rate it, drop a like, uh, all kinds of stuff. All those things help us do better indexing on YouTube in the podcast algorithms and whatever and whatnot. Uh, and so that would be greatly appreciated out of us as a token of our appreciation, we have created a couple of free resources for you. So if you head to the link in the show notes and go grab the, uh, TikTok, uh, have I ruined my TikTok account for doing that. We will also throw in our completely free social media checklist, what you need to be asking yourself every time you post to every platform. Um, but what we don't have on that one is YouTube. You know why? Because when I created it, I was sleeping on YouTube. \n\nNick Clason (26:53):\nDon't sleep on YouTube. It's gonna be helpful, beneficial, it's the largest search engine of all the social medias that we have out there. And it is, it is worth investing in. So regardless of where your church is big, small, have a lot of money, have a lot of gear, don't like, there is a way to make it happen. So I would recommend getting in there, create it, make it hybrid. There are more ways to flush even that hybridization out. But for now, go back and listen to everything I just said for what we're doing to live and lean into a hybrid, digital, physical environment to help point our students closer to Jesus. Again, thanks so much for hanging out. Uh, follow me on, uh, TikTok, follow me on YouTube, uh, subscribe to this podcast and we will be sure to talk next time. Don't forget, stay hybrid.","content_html":"\u003cp\u003eReady to take your church or youth ministry to the next level? This is the video channel is for you! We believe that a strong online presence can make a significant difference in inspiring and connecting with people, and that\u0026#39;s why we\u0026#39;re here to share our expertise with you. \u003c/p\u003e\n\n\u003cp\u003eNo expensive camera gear or elaborate setups required! With just your cell phone and less than $100 worth of accessible equipment, you can create compelling and professional-quality videos that will captivate your audience. \u003c/p\u003e\n\n\u003cp\u003eTogether, let\u0026#39;s harness the power of hybrid ministry to spread your ministry\u0026#39;s message far and wide, making a positive impact on the lives of countless individuals. \u003c/p\u003e\n\n\u003cp\u003eSubscribe now and embark on this transformative journey with us!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSTART YOUR YOUTUBE CHANNEL WITH YOUR PHONE FOR LESS THAN $100\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003e//Microphones For Android: USB-C\u003c/em\u003e\u003cbr\u003e\nBLUETOOTH WIRELESS 2 MICROPONES:\u003cbr\u003e\n\u003ca href=\"https://amzn.to/43PSY4Z\" rel=\"nofollow\"\u003ehttps://amzn.to/43PSY4Z\u003c/a\u003e\u003cbr\u003e\n(SAMPLE OF THIS MIC BEING USED: \u003ca href=\"https://www.tiktok.com/@crosscreekstudents/video/7262687279548747050\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@crosscreekstudents/video/7262687279548747050\u003c/a\u003e)\u003c/p\u003e\n\n\u003cp\u003eSHOTGUN MICROPHONE:\u003cbr\u003e\n\u003ca href=\"https://amzn.to/3qqgEyW\" rel=\"nofollow\"\u003ehttps://amzn.to/3qqgEyW\u003c/a\u003e\u003cbr\u003e\n(SAMPLE OF THIS MIC BEING USED: \u003ca href=\"https://www.tiktok.com/@crosscreekstudents/video/7257907545296162091\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@crosscreekstudents/video/7257907545296162091\u003c/a\u003e)\u003c/p\u003e\n\n\u003cp\u003e\u003cem\u003e//Microphones For iPhones\u003c/em\u003e\u003cbr\u003e\nSHOTGUN MICROHPONE:\u003cbr\u003e\n\u003ca href=\"https://amzn.to/44RNPKX\" rel=\"nofollow\"\u003ehttps://amzn.to/44RNPKX\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBLUETOOTH WIRELESS 2 MICROPHONES:\u003cbr\u003e\n\u003ca href=\"https://amzn.to/45dRFhf\" rel=\"nofollow\"\u003ehttps://amzn.to/45dRFhf\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTripods:\u003cbr\u003e\nTABLE TOP TRIPOD:\u003cbr\u003e\n\u003ca href=\"https://amzn.to/455Cgzw\" rel=\"nofollow\"\u003ehttps://amzn.to/455Cgzw\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFULL TRIPOD:\u003cbr\u003e\n\u003ca href=\"https://amzn.to/3qfYVdy\" rel=\"nofollow\"\u003ehttps://amzn.to/3qfYVdy\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eBASIC LIGHTING\u003cbr\u003e\n\u003cem\u003e//Ring Light:\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://amzn.to/3Krn2wF\" rel=\"nofollow\"\u003ehttps://amzn.to/3Krn2wF\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nWatch this Episode on YouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nFull Transcript and Links at: \u003ca href=\"http://www.hybridministry.xyz/033\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/033\u003c/a\u003e\u003cbr\u003e\nFREE E-Book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:46 Intro\u003cbr\u003e\n01:46-08:50 Don\u0026#39;t Sleep on YouTube\u003cbr\u003e\n08:50-12:26 Recommended YouTube Strategy in 2023\u003cbr\u003e\n12:26-16:45 Editing your YouTube Video\u003cbr\u003e\n16:45-18:04 2023 Church YouTube Channel Gear Starter Kit\u003cbr\u003e\n18:04-21:00 Turning your long-form content into social clips\u003cbr\u003e\n21:00- 22:18 Turning viewers of Shorts into Subscribers and viewers of longer form videos\u003cbr\u003e\n22:18-24:45 Utilizing YouTube videos for Hybrid Ministry\u003cbr\u003e\n24:45-26:05 The added benefit of Pre-Filming\u003cbr\u003e\n26:05-27:53 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWell, what is up everybody? Welcome back to another episode and YouTube video of the Hybrid Minister Show. Hop in the show notes to subscribe or check out the other platform. If you\u0026#39;re not on YouTube or if you\u0026#39;re not listening on a podcast. Excited to be with you today. My name is Nick Clason, and I, as always am your host. You know what we are going to be talking about today? Do not sleep on YouTube. We\u0026#39;re gonna dive into that in just a minute. But before we do, make sure you hit the show notes hybridministry.xyz, episode 33. So at \u003ca href=\"http://www.hybridministry.xyz/033\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz/033\u003c/a\u003e for all the show notes, especially in this episode, I\u0026#39;m gonna share some actual product links to some things that we\u0026#39;re using. I\u0026#39;m not an affiliate or anything like that, but just, this is what we\u0026#39;ve done. This is what we\u0026#39;ve used, so make sure you go check that out as well as if you have not head to the, have I already ruined my church\u0026#39;s TikTok account, A complete guide to posting a TikTok from Scratch. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:09):\u003cbr\u003e\nAnd the reason I made this is because I want this to be a guide for anybody who\u0026#39;s never even opened the TikTok app to a first be able to shoot and edit a TikTok, but then be able to cross post it to all the different platforms. Um, so go and check that out. That\u0026#39;s a free gift from us to you. Hit the link in the show notes for that. Alright, everyone, glad to have you. Thanks for being here. If you\u0026#39;re on YouTube, hit that subscribe and bell button. If you\u0026#39;re on podcast, I\u0026#39;d love, we\u0026#39;d love to also ask you to hit that subscribe button. But let\u0026#39;s dive into, don\u0026#39;t Sleep on YouTube, episode 33. Here we go. Well, hey there everybody, and, uh, in this episode, like I said, I want to talk about Don\u0026#39;t sleep on YouTube. Now, what does that mean? I think, um, at least in my sphere or whatever, like I think YouTube is like a little bit the forgotten child of social media. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:05):\u003cbr\u003e\nI was talking on the phone this week to my brother, um, who\u0026#39;s just getting started at a church and just getting started on his social media accounts. And he\u0026#39;s like, so should we do TikTok? And I was like, yeah, for sure, but he is a youth pastor. Should we do Instagram? Like, yeah, yeah, you can do Instagram. Um, anything else is like YouTube. And he\u0026#39;s like, YouTube, really? And I was like, yeah, YouTube, uh, here\u0026#39;s why. YouTube is the either second or third, depending on how you look at it. Largest search engine. So, I mean, if, if it\u0026#39;s not second, uh, behind Google, the argument is that it is third behind Google, Google Images, and then, uh, YouTube is third. And so, um, also YouTube is owned by Google. And so, um, all three of those are owned, you know, by the same person people place. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:53):\u003cbr\u003e\nAnd so the search engine is going to, um, be tied to a Google, uh, a strength of a Google type search engine. So it\u0026#39;s, it\u0026#39;s not going to be a small bananas like TikTok is trying to, uh, acutely turn themselves into more of a search engine type platform. And like, that\u0026#39;s fine, but it\u0026#39;s not powered by Google. You know what I mean? It\u0026#39;s powered by by TikTok. And so TikTok was good at making vertical viral style videos. YouTube is owned by the largest, best and most powerful search engine in the entire world. So YouTube has some strength and some weight behind it. In addition to that, uh, YouTube has recently, um, burst onto the scene with shorts. I don\u0026#39;t know the last time you logged into your mobile app on YouTube, but there\u0026#39;ll be a couple of widescreen long form classic YouTube video recommendations, um, in one, two, or three of the first spots. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:52):\u003cbr\u003e\nBut then right beneath that is a list of shorts. It\u0026#39;s similar to the Instagram app. Now if you\u0026#39;re scrolling through all the square pictures, but then it\u0026#39;ll suggest some reels. That\u0026#39;s what YouTube is now doing with shorts. And about a year or so ago, I, um, I gave up on YouTube shorts cuz I posted a few and they got like one or two likes and or views, like just, it was useless. And, uh, it was the clunkiest between TikTok, Facebook and Instagram and YouTube. Of those four, it was the Clunkiest, uh, to post of all of them. And also it has the shortest window for shorts. So like TikTok now, um, will offer like an up to three minute video. And for some people creators or something, I\u0026#39;m not sure who gets this. Um, some people can post up to like 10 minute videos. So Rios has now got a longer length on Instagram. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:44):\u003cbr\u003e\nHowever, on Facebook it\u0026#39;s shorter, which doesn\u0026#39;t make any sense why like those two who are both owned by Meta wouldn\u0026#39;t communicate and talk to themselves. Uh, YouTube still only has a one minute, um, clip option. So anytime I\u0026#39;m making any sort of vertical video content, if I want to post it to YouTube, I need to ensure that it\u0026#39;s a minute or less. Um, but that\u0026#39;s usually not that hard. Um, and so like even yesterday I posted on our, um, TikTok, we did one of those blind rankings. I had, uh, a girl, um, who\u0026#39;s one of our worship leaders at our church that leads a lot in our ministry. I had her do a blind ranking of NFL teams based only on the logo. Cause she doesn\u0026#39;t know anything about sports. And, uh, I\u0026#39;m dating myself a little bit, but we posted that on Super Bowl Sunday thinking that\u0026#39;d be, you know, like a funny thing to kind of play off of like the Super Bowl thing, vibe or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:35):\u003cbr\u003e\nUm, and when she recorded it on TikTok, she recorded it for like a minute and 30 seconds. So I had to go and I had to cut it and shave it down. I did that all in the TikTok app. Um, but then when I was able to then take that link and post it on YouTube, it was less than a minute. So I was able to go on YouTube shorts and I had a decision moment there. Do I just post this on, um, TikTok and Instagram reels or do I do the work, cut it, chop it down to be able to get it over to, to YouTube. Here\u0026#39;s the interesting thing about that particular video, you never know because especially when you\u0026#39;re posting the four platforms, one might like blow up on one and get like one view over on another platform, but in this case, that video performed best on YouTube, believe it or not. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:20):\u003cbr\u003e\nAnd so from about a year ago when I first started, um, posting on YouTube, they are much more, uh, they\u0026#39;ve done a lot more work, I think, on their backend to make shorts a little bit more viable. When I first started posting shorts on our churches student ministry YouTube page, we didn\u0026#39;t do that until the very first of this year. We were changing our name in 2023. And so I already had the YouTube channel for Cross Creek students. Um, and I didn\u0026#39;t want to start a YouTube channel for first Colville students and switch them over. I just, I wanted to get a clean start from everything, logo, handle, the whole thing. Cuz YouTube\u0026#39;s the one i, I know the the least, right? I didn\u0026#39;t want any issues. And honestly, even like right now, our TikTok is still under at first Colville students because TikTok holds, um, those names longer, um, to let them become available. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:14):\u003cbr\u003e\nI, I already had a Cross Creek students account on TikTok. I owned it. Um, and I deleted it hoping that within 30 days they would give it to me part, not hoping only for hop\u0026#39;s sake, but also because that\u0026#39;s what they said that they would do. But then when I did more research, if someone deletes their account, they hold it for four months until it becomes available again. Or at least that\u0026#39;s what someone said on Reddit somewhere. So we\u0026#39;re gonna see, um, one day we\u0026#39;ll change that over. But nonetheless, I digress. I didn\u0026#39;t start posting on YouTube until January 1st, 2023, uh, because of the name change thing. And it is now, again, dating myself when this was, uh, recorded versus when it\u0026#39;s gonna be aired live. But it\u0026#39;s February 13th and we have over 70 subscribers on YouTube. We post a once weekly long form video clip. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:04):\u003cbr\u003e\nUm, and so we have maybe 10, I wanna say something like that. Um, long form longer than 10 minute video clips. Um, the rest we just post are normal three day, three a day, um, short form video content that we also posted, TikTok that we also posted to reels we posted over on YouTube. And we have over 70 subscribers that is easily the fastest growing social media platform of all the other platforms that we\u0026#39;re using. Um, we are reaching new and different people on YouTube than we are on TikTok than we are on Instagram. TikTok is probably the second fastest growing. Um, and by far the slowest are Instagram and Facebook. They\u0026#39;re just, they\u0026#39;re not there yet. So what do we do on YouTube? What is my recommended YouTube strategy? Now and foremost, if you\u0026#39;re a church and you\u0026#39;re already using YouTube as a container or a holder or a storage platform for your live stream Sunday sermon, uh, Sunday services, uh, that\u0026#39;s great. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:07):\u003cbr\u003e\nI would recommend continuing to do that. If you\u0026#39;re just getting started and you don\u0026#39;t have the money or the gear or the infrastructure or the desire or the know-how, or whatever other myriad of reasons why it might be difficult for you to get your service up onto YouTube, then here\u0026#39;s what I recommend. Pre film your messages sitting down in front of a camera, very similar to what I\u0026#39;m doing right here. For those of you who are not subscribed to our YouTube channel, we\u0026#39;re watching it there. What I am doing now, sitting in front of a camera, talking directly into it, pre film your content, why I talked about this in previous episodes, and so I\u0026#39;ll, I\u0026#39;ll ensure that I go link to that. I think it was in like a three part episode, so it\u0026#39;ll be behind some other stuff, but I\u0026#39;ll link to it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:51):\u003cbr\u003e\nUm, YouTube indexes videos that, uh, and and videos that perform the best are those videos that are between, uh, 12 minutes and 17 minutes. Um, a Sunday sermon, typically 30 to 45 minutes, um, somewhere in that range. And if you\u0026#39;re including the worship and the announcements and all the other stuff, you\u0026#39;re church service is probably somewhere between an hour and an hour and a half. Um, and YouTube measures and tracks watch time and retention rates and drop off rates. And so the longer your video, that\u0026#39;s, that\u0026#39;s good. Okay? It\u0026#39;s good to have a long video, but if people aren\u0026#39;t staying for the whole video, it\u0026#39;s gonna actually be a ding against you. The other thing that you get to do with, um, a pre-filed message, uh, is that you get to, you get to make it accustom and, and tailor the message for people online only you all know, and you\u0026#39;ve all been there, especially as we\u0026#39;ve moved from Covid d whereas like digital only into back to in person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:56):\u003cbr\u003e\nYou\u0026#39;ve all probably noticed and known the hybrid struggle that there\u0026#39;s been where you\u0026#39;re talking to, you know, during Covid, you\u0026#39;re talking directly to a camera that worked really well, but then you\u0026#39;re talking to a room and also some people behind the camera, and now you\u0026#39;re probably talking to a room and less people behind the camera. And so when you pre-filed, you\u0026#39;re able to talk directly to the people that you know that are gonna be watching and consuming this on YouTube with your in-person sort of being the secondary or sitting in the back seat of the purpose of that, that video, right? And so, uh, YouTube, you guys know this. You\u0026#39;ve watched it before. They even like probably make fun of it or make memes out of it, right? But the whole thanks for being here, watch it like it subscribe, make sure you hit that bell. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:40):\u003cbr\u003e\nYou can do all of those things when you prefill the message. Why do we do those things? Why do YouTubers do those things? Because they actually work. Believe it or not. Uh, if you just watch a video or someone just as a video versus if you tell them to and subscribe, like comment below, you\u0026#39;ll actually see a, a noticeable uptick in those things happening if you just ask them to do it. And so that\u0026#39;s one of the advantages of sitting down pre-filing your message. You can make it shorter. Uh, you can make it fit into what\u0026#39;s preferred for YouTube. You can speak directly to an online audience, someone that you know is going to be consuming your message in an online forum, an online first type forum. And you can, uh, tailor your message in that that way. All right, so let\u0026#39;s get nitty gritty. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:28):\u003cbr\u003e\nSo what do I do? What do I use? Uh, so for phones, believe it or not, I\u0026#39;m an Android guy. Um, and so I am filming this video and, and, um, I film all of my other, uh, videos that I pre-filed people with on a Google Pixel Pro seven. That\u0026#39;s the one that they, uh, you know, put on, you know, commercials and stuff where you can do the magic eraser, take people out of the background, stuff like that. I tried that last night actually for the very first time I was watching the Super Bowl and they\u0026#39;re advertising for it. And I was like, oh yeah, I have that phone. Let me see if I can actually do that. And so I did. Um, but the camera is top of the line for cell phone cameras. Um, it\u0026#39;s, it\u0026#39;s not a camera camera, right? Um, and so it\u0026#39;s, it\u0026#39;s got its limitations for sure. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:14):\u003cbr\u003e\nUh, but it\u0026#39;s the phone I also use for my personal use. And so because I use it for my personal use and I use it for my, uh, filming and stuff, I, I invested in it personally so that I can use it for things both at work and stuff like this I\u0026#39;m using for the podcast or whatever. So I just use my cell phone for church has, um, a budget and they\u0026#39;re not willing or able or whatever to invest in livestream. Look no further than the camera in your pocket. It is probably better than most, uh, most like most cameras that we had access to even like five years ago. It\u0026#39;s crazy. So what do I do after I film it? Well, I use the Adobe Suite Creative Cloud. My church, uh, pays for that. It\u0026#39;s like $55 a month. Um, I think for a business license, and let me just say, I think it\u0026#39;s worth it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:04):\u003cbr\u003e\nThere are other free programs and you can nickel and dime your way away from those things, but for like editing purposes, it\u0026#39;s really helpful and useful. Now, most computer softwares have a free video editing, um, service and you, you can get by with some stuff. Uh, but they\u0026#39;re just like, all those free, all those free things are all those things that are not like a part of the, you know, like industry standard. They\u0026#39;re just, they\u0026#39;re gonna have shortcomings and they\u0026#39;re gonna have things that you wish they had that they don\u0026#39;t have, or services that they offer that they just aren\u0026#39;t able to offer because they\u0026#39;re not free. I always think about the time, one of the churches I worked at that I got, I got really into design, um, and like making graphics. That was like one of the things I, I kind of became the Sunday morning slide graphic maker. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:50):\u003cbr\u003e\nUm, and I, I learned how to do all of that in PowerPoint, but then there were just shortcomings. Like I, for example, I couldn\u0026#39;t make a round background with transparent outlines around it. Why? Because that\u0026#39;s a Photoshop thing, right? And there\u0026#39;s some free programs out there that do it. And now even with things like Canva and whatnot, um, that are even much more prominent than when I started doing it. But I remember asking my, my boss to ask the finance committee if we could please spring for the Adobe Creative Cloud, um, Adobe Creative Suite. Um, and he just, he was unwilling to pay the money at the time. And so I was doing a lot of things, but I just, I, there was always limits to what I could do in PowerPoint versus in Photoshop. And so that\u0026#39;s what I\u0026#39;ll say, yes, you can, Jimmy Rig and Jerry rigger way around a lot of things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:40):\u003cbr\u003e\nBut, um, and sim this is the same conversation by the way we\u0026#39;re just having with the camera. Like my cell phone does a fine job, but like, there are still limitations to it. And so there\u0026#39;s always a, an upgrade that you can always make. So you just gotta figure out where and how you wanna spend the money. And so, um, we use Adobe Creative, the Adobe Creative Suite in many more facets and, and you know, places than just, uh, for YouTube videos. But I use Adobe Premiere Pro because it, it links really well with the Adobe Photoshop in Adobe After Effects. Um, and I don\u0026#39;t use After Effects for every edit. I use it for like, some initial things for some lower thirds and some animated graphics and stuff like that, that I just store and have and put, you know, places when I\u0026#39;m editing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:27):\u003cbr\u003e\nUm, so I\u0026#39;ll, I\u0026#39;ll use it like for the first time or for the first few videos to get a a, a library of some things. But for the most part, when I\u0026#39;m editing, I\u0026#39;m just using Adobe Premier, um, pro and Adobe Photoshop. And they, they talk really well together cuz they\u0026#39;re both in the same creative cloud. So what did I get? So in addition to my phone, I have like a ring light. Um, I, I bought a tripod, a desk tripod as well as a full standing tripod. Um, and I bought two style microphones. I bought two lapels that connect via Bluetooth. They just plug right into my phone. Um, and I bought a shotgun style microphone that plugs into like the charging port of my phone. And I\u0026#39;ll tell you what, what I\u0026#39;ll do is I will throw all of those links into the show notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:16):\u003cbr\u003e\nNow, keep in mind they are for, um, like Android connections and so if, if you don\u0026#39;t have one of those and you have an iPhone or whatever, there are all the same things for iPhones as well. So you can see what I got and you can then, uh, take that and, uh, adjust your recommendation toward, uh, an iPhone thing. And so that microphone, uh, is probably the best investment, I would say of all the things. It just, it has really good quality, it\u0026#39;s really easy to use. Um, and it just makes the video sound just a little bit better and a little bit more professional using the microphone. That way it\u0026#39;s, it\u0026#39;s not a microphone like this, uh, like this podcast mic that I have for those of you watching, um, it plugs directly into my phone and I can shoot it right at whoever, um, is looking at my phone or at the camera. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:05):\u003cbr\u003e\nAll right, so then how do I use, uh, then how do I use that strategy for social? So when I\u0026#39;m editing in Adobe Premiere Pro, um, I find two spots to create just vertical video message clips. Um, I clip \u0026#39;em out. I, I try to find a good hook. If the person, myself or any of our other, uh, people on our team don\u0026#39;t have a good hook, I will have them talk for a little bit, pause and I\u0026#39;ll fly in some text and I\u0026#39;ll do an AI voiceover. Um, and the place that I\u0026#39;ve been using for that AI voiceover is, um, a place called V V E E V E E d.io, uh, v and also I\u0026#39;ll drop that in the show notes as well. Um, and I, all those AI ones similar to what I was saying earlier, uh, they, they require a payment, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:56):\u003cbr\u003e\nThey require you, like you can get one, but then you gotta start paying if you want more than one per one per week or something like that. I can\u0026#39;t remember. Uh, but v do IO so far has been working well, I\u0026#39;m gonna anticipate it one day, it\u0026#39;s not gonna work, and I\u0026#39;m gonna have to pay for an AI voice generator. Um, and that\u0026#39;s just that classic, like, that\u0026#39;s really popular on TikTok right now. I don\u0026#39;t know how long that will be, but for right now, that works well as a hook. So like, I might be talking pause, AI voice come in, and then it keeps, uh, and then it plays the rest of the thing and the AI voice works as a hook. And then the rest of the video in under 60 seconds hopefully delivers when you\u0026#39;re editing an Adobe Premier Pro, you can create an in and an out by just clicking the I while you\u0026#39;re in your sequence and an o for I in and o for out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:44):\u003cbr\u003e\nAnd then you can just render that out, um, just that little section. So in that little section, I\u0026#39;ll chop it up real a lot. You know, like, I\u0026#39;ll make it real quick. Jump cuts, I\u0026#39;ll zoom in, zoom out, like for emphasis and whatnot, I\u0026#39;m able to add captions directly in Adobe Premier Pro, um, and, and use it that way. So, uh, that I will chop that up. I\u0026#39;ll chop up two of those, and then I\u0026#39;ll also do one of those videos I\u0026#39;ve talked about and, um, with just like stock motion video background in the background, um, motion video background thing with like a tweet tweet looking screenshot over top of it as, as like a quote from the message or a bottom line. And so I\u0026#39;ll, I\u0026#39;ll use three different sermon style clips, um, sprinkled in and woven in through our social media throughout the week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:32):\u003cbr\u003e\nSo like, we meet on Wednesday nights. So I have one that goes live on Thursday morning from the pre-recorded YouTube video content. I have one that goes on Sunday morning. I usually do that as like the, the quote post. And then I have one that goes on Tuesday, uh, the day before next message would be preached, or our video goes live in the room on a Wednesday night. So that is my, that\u0026#39;s how I use my social media strategy. Um, and how I weave that into our schedule. On the end of those social media videos, I use just a YouTube subscribe ender screen. And so this is probably my favorite part is because we pre-filed and have longer form, uh, YouTube messages, if someone does in a discoverability algorithm stumble across our message, it will then, uh, fade to a screen that says, watch the full message on YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:24):\u003cbr\u003e\nI like that because I think that when there is an actual like strategy or place to push people to, if they do discover you, um, we talked about it in the vi in the u in the podcast last week that a lot of Gen Z more than more than 50% say they use short form platforms to find short form videos of things that they may want to watch longer form of later. And so, uh, I use that and say, Hey, go watch the full message over on YouTube, then go click the link link bio, you know, something like that, uh, to take them to the full message of the short clip that they just watched. And so that\u0026#39;s one of the ways that it\u0026#39;s not just about going viral, it\u0026#39;s not just about vanity metrics. It\u0026#39;s not just about getting a lot of views, but it\u0026#39;s hopefully about taking people from an awareness of us to consuming some more messages of us or that we are able to produce. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:19):\u003cbr\u003e\nNow, this is my favorite part because our podcast is called Hybrid Ministry, but what are ways that we use this in a hybrid style? So I say we pre-record, um, and so we do a message on Wednesday Night Live. We pre-record it, um, post it on YouTube when we meet on Sunday mornings, uh, well actually first when we meet on Wednesday nights, we provide a you version live events, uh, event on, on their phones so they can navigate and interact in you version that can take notes, they can read the, the scripture, they can follow along with the outline basically. But then at the end of it, you can push and produce some external links. So a lot of times I will link to a short, a YouTube short, um, or a long form YouTube video that relates to the topic that we\u0026#39;re teaching with. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:07):\u003cbr\u003e\nSo that\u0026#39;s a way that something that we\u0026#39;re do, that someone\u0026#39;s experiencing in the room, they can experience a hybrid relationship with us, with our social media, with our platforms, um, through that YouVersion events. The other thing that we do is on Sunday mornings, um, our students all come in for a big into the auditorium for a big look announcement time, real quick, five, 10 minutes, not, not much longer. And then we break them out into the small groups all throughout the building. Um, what we\u0026#39;re able to do, because our Sunday morning small group ties to our Wednesday night message is now that we\u0026#39;re pre-filing, I\u0026#39;ve been pulling a minute or two clip from the message, um, and playing it. And so like I\u0026#39;ve told you before, we have a team of three. And so oftentimes whoever is teaching on Wednesday is not the person doing announcements or, or hosting the room on Sunday morning. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:01):\u003cbr\u003e\nUm, and so, and like yesterday, uh, my boss, he preached on Wednesday and we played his clip and he\u0026#39;s on vacation, but he was still able to, you know, uh, tee up the morning and, and still give a moment of spiritual influence to the entire room because we\u0026#39;re using this message, uh, that we\u0026#39;ve already, we already have in the can. We already pre-filed it, it already exists somewhere. So for those kids who don\u0026#39;t get, don\u0026#39;t come on Wednesday and don\u0026#39;t get to hear him speak ever, um, it\u0026#39;s an opportunity to to introduce them to him, to introduce him to, to introduce them to his style, for them to hear from him. Not just in giving announcements, but also in giving the actual message content. Finally, my favorite reason for not sleeping on YouTube and the added benefit of pre-filing is it gets you into your content sooner and it gives you, uh, just an opportunity to prep, um, before you\u0026#39;re gonna take it live to your room before you\u0026#39;re gonna stand up and preach it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:04):\u003cbr\u003e\nAnd so I think it\u0026#39;s valuable that you\u0026#39;re not flying in hot on a Wednesday, having, uh, just printed something from a pre-canned curriculum and then just grabbing the outline notes. I think it\u0026#39;s good to have ingested it, digested it, um, wrestled with it, interacted with it, and so then by the time you get up there, you\u0026#39;re more familiar with it, it\u0026#39;s gonna probably be delivered much more naturally because you have a familiarity with your outline and with your message as opposed to just you seeing it now for the first time. And doing it this way, we\u0026#39;ve pre-filed our messages on the Thursday before they\u0026#39;re preached. And so our people are interacting with the message, um, the whole week before they even get up and preach live. And so by the time they get up there, it\u0026#39;s gonna be locked in, in their brains and their hearts, hopefully at a lot better level, uh, just by the forced nature of needing to be ready to pre film their YouTube content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:05):\u003cbr\u003e\nWell, hey everyone, I am thrilled that you stuck around to the end. Thanks so much for hanging out. Uh, if you found this helpful, please share it, rate it, drop a like, uh, all kinds of stuff. All those things help us do better indexing on YouTube in the podcast algorithms and whatever and whatnot. Uh, and so that would be greatly appreciated out of us as a token of our appreciation, we have created a couple of free resources for you. So if you head to the link in the show notes and go grab the, uh, TikTok, uh, have I ruined my TikTok account for doing that. We will also throw in our completely free social media checklist, what you need to be asking yourself every time you post to every platform. Um, but what we don\u0026#39;t have on that one is YouTube. You know why? Because when I created it, I was sleeping on YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:53):\u003cbr\u003e\nDon\u0026#39;t sleep on YouTube. It\u0026#39;s gonna be helpful, beneficial, it\u0026#39;s the largest search engine of all the social medias that we have out there. And it is, it is worth investing in. So regardless of where your church is big, small, have a lot of money, have a lot of gear, don\u0026#39;t like, there is a way to make it happen. So I would recommend getting in there, create it, make it hybrid. There are more ways to flush even that hybridization out. But for now, go back and listen to everything I just said for what we\u0026#39;re doing to live and lean into a hybrid, digital, physical environment to help point our students closer to Jesus. Again, thanks so much for hanging out. Uh, follow me on, uh, TikTok, follow me on YouTube, uh, subscribe to this podcast and we will be sure to talk next time. Don\u0026#39;t forget, stay hybrid.\u003c/p\u003e","summary":"In this episode Nick talks about the reason why he loves YouTube for your church in 2023. How to get started for less than $100, and how to utilize your videos for digital and in-person. It's the perfect Hybrid strategy for churches in 2023.","date_published":"2023-03-02T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/50f3a07c-5489-420b-b13a-4f5266bb8845.mp3","mime_type":"audio/mpeg","size_in_bytes":13484190,"duration_in_seconds":1673}]},{"id":"eab4a6a0-f1a9-4063-9cbe-5870eb6197f7","title":"Episode 032: The YouTube Trends Report and What Churches need to do about it for 2023 and Beyond","url":"https://www.hybridministry.xyz/032","content_text":"In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.\n\nHow does the church shift the way it approaches ministry, not to diminsh or downplay the unchangable truths or things of Scripture, but to best set them up for relevance with Gen Z, Millenials and the next Generation of Church attenders? Listen or watch to find out!\n\nSHOWNOTES\nYouTube Trends Report: https://www.youtube.com/trends/report/\nNick on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nNick on TikTok: https://www.tiktok.com/@clasonnick\nNick's Podcast: https://www.hybridministry.xyz\nFull Transcript of this Show: https://www.hybridministry.xyz/032\n\nTIMECODES\n00:00-00:54 Intro\n00:54-03:27 2022 YouTube Trends Report\n03:27-06:22 What does all of this mean?\n06:22-11:35 The Pop Culture Formation Formula\n11:35-18:07 Creating Community Creativity\n18:07-23:11 Multi Format Creativity\n23:11-25:18 Response Creativity\n25:18-28:26 The Future Exists in Dialogue of Digital Communities\n28:26-32:09 The Digital and Hybrid Implications for the church moving into 2023\n32:09-34:18 Outro\n\nTRANSCRIPT\nNick Clason (00:03):\nWell, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We're gonna test out a couple of video options here. See how these go. I know it'll go fine. Mostly I'm testing to see how much extra work it's gonna be. But would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video, um, but everything, the home base for it is hybridministry.xyz of course, cuz hybridministry.com was taken. So I'm your host, Nick Clason, excited to be with you. And in today's episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? \n\nNick Clason (01:03):\nWe all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. Um, it was not a good thing, um, during Covid. And so we are now past Covid. We're able to live in a more semi-normal world. Why in the world should churches even care about digital? So let's go ahead and let's get this episode underway. So let's talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don't know, right? Like the point of it is maybe to to post, uh, post some announcements, um, and try and drum up some external, some marketing, um, marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. \n\nNick Clason (02:08):\nBut there's an assumption that like the real, the main thing that's gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I've been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I've ever run really gone viral, so to speak. Like we've never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. \n\nNick Clason (03:03):\nOkay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that's, I think that's a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven't seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. \n\nNick Clason (03:52):\nAnd I've, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what's more interesting is that all of these algorithms, there's a uniqueness where they start out geographically local. So first the algorithm from what we've learned is they're pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it'll, you know, go to the state and viral and whatever the case might be. \n\nNick Clason (04:44):\nBut, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn't that be amazing? Wouldn't that, wouldn't that be one of the goals that we're looking for here? Um, and again, like I said, I haven't experienced that in a lot of cases, and I think that's because that really wasn't an option up here until very recently. Um, however, there's still the argument that like, no one's gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you're, um, a more of an outreach centric church that you want that. \n\nNick Clason (05:34):\nAnd so you're gonna be more gung-ho about this idea. And if you're more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that's more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there's this assumption, there's this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that's not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. \n\nNick Clason (06:34):\nLike it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone's like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I'm like on a team of three and of the three, I'm the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we're onboarding a bunch of new students to volunteer. Like sometimes those things feel like they're in the way of my digital stuff and that, that's out of balance for me personally. \n\nNick Clason (07:34):\nUm, but that's my point in saying that this digital of it's all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there's a lot of opportunity and there's a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it's, that is so hard. It's gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you're probably hoping that it would work. So in Covid, right, we learned that we're not built to be completely isolated. And so just social, um, and that's, that's the whole, that's the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. \n\nNick Clason (08:38):\nLike, we hadn't let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn't, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don't know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. \n\nNick Clason (09:22):\nAnd eventually I was like, all right, Matt's not getting his computer set up. I'm just, I I got a produce weekly episode, so I can't wait on him anymore, right? So, uh, here we are and I'm just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I'll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. \n\nNick Clason (10:11):\nWhat that often scares us with on two fronts is, number one, it feels like we're shifting away from in person. And I think a lot of times in person, and I've talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you've done something and you've been somewhere and there's, there's a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. \n\nNick Clason (11:02):\nLike, it just, it doesn't feel the same. And I get it. And you know what? I don't know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I'm not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they've met online only they've never met in person. Right? Now, you might be thinking, how is that possible? Again, if you're older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? \n\nNick Clason (11:55):\nBut, but 76% of Americans have a friend in some way, shape or form gaming social media that they've never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, , uh, it was strictly online. Uh, many of you know I've told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. \n\nNick Clason (12:49):\nAnd Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he's like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can't make friends with someone online. He's like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who's completely online. And even in my own life, like I would say I had a real relationship with him, um, it would've been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. \n\nNick Clason (13:49):\nAnd we sat down for small group. And you know, what was funny was like our church would do this thing where like you'd watch the live stream on YouTube, and this was the archetype for our student ministry. The group's team of course, stole it, but we'd watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who's just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I've done a million times youth ministry. \n\nNick Clason (14:33):\nUh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and  had group until like 11 or 12. We weren't, you know, at that point we weren't talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let's talk about, um, some hybrid ways that relationships can exist. \n\nNick Clason (15:14):\nSo some of you might know this, um, but a couple weeks ago, my, my wife's mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife's phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they'd be a friend, whether they'd be a former colleague or work associate from another job that we'd been at. They'd all been people we'd met in real life person before. \n\nNick Clason (16:12):\nHowever, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I'm at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they're all people I knew, but they're all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. \n\nNick Clason (17:22):\nLet's dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that's an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I'm not in the store. I'm completely in my house. I'm looking at all my computer on the app, but the, the app actually is my favorite feature. When I'm in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can't figure out where an item might be, I immediately pull up the app, which often I've uninstalled from my phone, so I reinstall it. \n\nNick Clason (18:25):\nThen I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I'm physically standing in, and then I look that item up, whatever it is, to try and find it, and then it'll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That's hybrid. I'm in person, I'm in the store, but I'm interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. \n\nNick Clason (19:13):\nI called them, not there, called them, right? That's an example of me from my house calling them. That's old school technology. You get it right? Then I show up, I'm in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don't even know what that looks like. So right now, in a lot of ways that's social media, that's video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? \n\nNick Clason (20:01):\nAll right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim's progress. Like, we don't know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it's honestly, it's essentially probably the manuscript that he's up there preaching with as I've looked at it. \n\nNick Clason (20:58):\nLike, it's very thorough. Um, and my guess is that that's like a, that's a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that's not that much more work for him. My personal favorite example is the you version events feature. So in everyone's you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it's another way to interact with people in a hybrid way. Um, there's an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. \n\nNick Clason (21:51):\nOne of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn't, you know, didn't have time to show or didn't have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody's week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you're already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That's a way for it to be hybrid. \n\nNick Clason (22:45):\nAnd then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you're already live streaming your content, you're sitting on a goldmine of social media content. You don't have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don't have a good editor, but you're interested in it, reach out. Um, I'm interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. \n\nNick Clason (23:38):\nUm, I don't exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show notes@hybridministry.xyz. What about groups? What about relationships? How do you hybridize relationships, right? Because that's sort of the basis for this whole thing, is that social isn't, isn't built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that's half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. \n\nNick Clason (24:36):\nIf your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It's what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you're in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone's gonna develop down the road. Maybe I'll do it and get rich, I don't know. \n\nNick Clason (25:23):\nBut, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group's relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let's talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can't devote too many more hours to the church, but maybe they do want to grow. \n\nNick Clason (26:24):\nMaybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone's really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. \n\nNick Clason (27:14):\nMedia is an example of it. Um, but again, I've found that to be more small groupy content. So you can create something, you, if there's a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I'm doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. \n\nNick Clason (28:06):\nUm, and I'm putting posting on TikTok two times a week. It's a little mini-series that people probably just like randomly scrolling through, aren't gonna notice that they're all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they're, they're gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don't have time to always get into all that, right? Like whatever our series is that's sort of driving and dictating, um, what's, what's being taught from the platform. But there are other necessary things that I think people, my students need to know that I don't have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. \n\nNick Clason (28:57):\nSo audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he's conservative theologically for sure. Um, and so he's not just like out there trying to like get vanity metrics or whatever, right? But the thing he's doing is he's, he's finding ways to use the technology to teach deeper, more robust, you know, truth. And so he's doing a thing like, uh, a podcast called like the, the things that didn't make it into the sermon. Basically, if you're a pastor and you've done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? \n\nNick Clason (29:46):\nSo he's doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that's brilliant. You know, I think that's a brilliant way, uh, to just add more value to the, the people in your church's, you know, life. Um, and if they're interested in it, that's great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. \n\nNick Clason (30:31):\nAnd so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I'd encourage you lean into it. Like I said, we're on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. \n\nNick Clason (31:24):\nSo once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I'll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what's important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, hybrid ministry.xyz. We provide complete full show transcripts for every single episode that we've ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y'all later. Stay hybrid.","content_html":"\u003cp\u003eIn this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.\u003c/p\u003e\n\n\u003cp\u003eHow does the church shift the way it approaches ministry, not to diminsh or downplay the unchangable truths or things of Scripture, but to best set them up for relevance with Gen Z, Millenials and the next Generation of Church attenders? Listen or watch to find out!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nYouTube Trends Report: \u003ca href=\"https://www.youtube.com/trends/report/\" rel=\"nofollow\"\u003ehttps://www.youtube.com/trends/report/\u003c/a\u003e\u003cbr\u003e\nNick on YouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nNick on TikTok: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nNick\u0026#39;s Podcast: \u003ca href=\"https://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nFull Transcript of this Show: \u003ca href=\"https://www.hybridministry.xyz/032\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/032\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:54 Intro\u003cbr\u003e\n00:54-03:27 2022 YouTube Trends Report\u003cbr\u003e\n03:27-06:22 What does all of this mean?\u003cbr\u003e\n06:22-11:35 The Pop Culture Formation Formula\u003cbr\u003e\n11:35-18:07 Creating Community Creativity\u003cbr\u003e\n18:07-23:11 Multi Format Creativity\u003cbr\u003e\n23:11-25:18 Response Creativity\u003cbr\u003e\n25:18-28:26 The Future Exists in Dialogue of Digital Communities\u003cbr\u003e\n28:26-32:09 The Digital and Hybrid Implications for the church moving into 2023\u003cbr\u003e\n32:09-34:18 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:03):\u003cbr\u003e\nWell, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We\u0026#39;re gonna test out a couple of video options here. See how these go. I know it\u0026#39;ll go fine. Mostly I\u0026#39;m testing to see how much extra work it\u0026#39;s gonna be. But would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video, um, but everything, the home base for it is hybridministry.xyz of course, cuz hybridministry.com was taken. So I\u0026#39;m your host, Nick Clason, excited to be with you. And in today\u0026#39;s episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:03):\u003cbr\u003e\nWe all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. Um, it was not a good thing, um, during Covid. And so we are now past Covid. We\u0026#39;re able to live in a more semi-normal world. Why in the world should churches even care about digital? So let\u0026#39;s go ahead and let\u0026#39;s get this episode underway. So let\u0026#39;s talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don\u0026#39;t know, right? Like the point of it is maybe to to post, uh, post some announcements, um, and try and drum up some external, some marketing, um, marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:08):\u003cbr\u003e\nBut there\u0026#39;s an assumption that like the real, the main thing that\u0026#39;s gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I\u0026#39;ve been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I\u0026#39;ve ever run really gone viral, so to speak. Like we\u0026#39;ve never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:03):\u003cbr\u003e\nOkay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that\u0026#39;s, I think that\u0026#39;s a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven\u0026#39;t seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:52):\u003cbr\u003e\nAnd I\u0026#39;ve, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what\u0026#39;s more interesting is that all of these algorithms, there\u0026#39;s a uniqueness where they start out geographically local. So first the algorithm from what we\u0026#39;ve learned is they\u0026#39;re pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it\u0026#39;ll, you know, go to the state and viral and whatever the case might be. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:44):\u003cbr\u003e\nBut, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn\u0026#39;t that be amazing? Wouldn\u0026#39;t that, wouldn\u0026#39;t that be one of the goals that we\u0026#39;re looking for here? Um, and again, like I said, I haven\u0026#39;t experienced that in a lot of cases, and I think that\u0026#39;s because that really wasn\u0026#39;t an option up here until very recently. Um, however, there\u0026#39;s still the argument that like, no one\u0026#39;s gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you\u0026#39;re, um, a more of an outreach centric church that you want that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:34):\u003cbr\u003e\nAnd so you\u0026#39;re gonna be more gung-ho about this idea. And if you\u0026#39;re more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that\u0026#39;s more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there\u0026#39;s this assumption, there\u0026#39;s this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that\u0026#39;s not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:34):\u003cbr\u003e\nLike it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone\u0026#39;s like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I\u0026#39;m like on a team of three and of the three, I\u0026#39;m the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we\u0026#39;re onboarding a bunch of new students to volunteer. Like sometimes those things feel like they\u0026#39;re in the way of my digital stuff and that, that\u0026#39;s out of balance for me personally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:34):\u003cbr\u003e\nUm, but that\u0026#39;s my point in saying that this digital of it\u0026#39;s all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there\u0026#39;s a lot of opportunity and there\u0026#39;s a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it\u0026#39;s, that is so hard. It\u0026#39;s gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you\u0026#39;re probably hoping that it would work. So in Covid, right, we learned that we\u0026#39;re not built to be completely isolated. And so just social, um, and that\u0026#39;s, that\u0026#39;s the whole, that\u0026#39;s the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:38):\u003cbr\u003e\nLike, we hadn\u0026#39;t let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn\u0026#39;t, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don\u0026#39;t know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:22):\u003cbr\u003e\nAnd eventually I was like, all right, Matt\u0026#39;s not getting his computer set up. I\u0026#39;m just, I I got a produce weekly episode, so I can\u0026#39;t wait on him anymore, right? So, uh, here we are and I\u0026#39;m just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I\u0026#39;ll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:11):\u003cbr\u003e\nWhat that often scares us with on two fronts is, number one, it feels like we\u0026#39;re shifting away from in person. And I think a lot of times in person, and I\u0026#39;ve talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you\u0026#39;ve done something and you\u0026#39;ve been somewhere and there\u0026#39;s, there\u0026#39;s a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:02):\u003cbr\u003e\nLike, it just, it doesn\u0026#39;t feel the same. And I get it. And you know what? I don\u0026#39;t know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I\u0026#39;m not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they\u0026#39;ve met online only they\u0026#39;ve never met in person. Right? Now, you might be thinking, how is that possible? Again, if you\u0026#39;re older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:55):\u003cbr\u003e\nBut, but 76% of Americans have a friend in some way, shape or form gaming social media that they\u0026#39;ve never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, \u003claugh\u003e, uh, it was strictly online. Uh, many of you know I\u0026#39;ve told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:49):\u003cbr\u003e\nAnd Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he\u0026#39;s like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can\u0026#39;t make friends with someone online. He\u0026#39;s like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who\u0026#39;s completely online. And even in my own life, like I would say I had a real relationship with him, um, it would\u0026#39;ve been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:49):\u003cbr\u003e\nAnd we sat down for small group. And you know, what was funny was like our church would do this thing where like you\u0026#39;d watch the live stream on YouTube, and this was the archetype for our student ministry. The group\u0026#39;s team of course, stole it, but we\u0026#39;d watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who\u0026#39;s just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I\u0026#39;ve done a million times youth ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:33):\u003cbr\u003e\nUh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and \u003claugh\u003e had group until like 11 or 12. We weren\u0026#39;t, you know, at that point we weren\u0026#39;t talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let\u0026#39;s talk about, um, some hybrid ways that relationships can exist. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:14):\u003cbr\u003e\nSo some of you might know this, um, but a couple weeks ago, my, my wife\u0026#39;s mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife\u0026#39;s phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they\u0026#39;d be a friend, whether they\u0026#39;d be a former colleague or work associate from another job that we\u0026#39;d been at. They\u0026#39;d all been people we\u0026#39;d met in real life person before. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:12):\u003cbr\u003e\nHowever, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I\u0026#39;m at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they\u0026#39;re all people I knew, but they\u0026#39;re all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:22):\u003cbr\u003e\nLet\u0026#39;s dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that\u0026#39;s an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I\u0026#39;m not in the store. I\u0026#39;m completely in my house. I\u0026#39;m looking at all my computer on the app, but the, the app actually is my favorite feature. When I\u0026#39;m in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can\u0026#39;t figure out where an item might be, I immediately pull up the app, which often I\u0026#39;ve uninstalled from my phone, so I reinstall it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:25):\u003cbr\u003e\nThen I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I\u0026#39;m physically standing in, and then I look that item up, whatever it is, to try and find it, and then it\u0026#39;ll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That\u0026#39;s hybrid. I\u0026#39;m in person, I\u0026#39;m in the store, but I\u0026#39;m interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:13):\u003cbr\u003e\nI called them, not there, called them, right? That\u0026#39;s an example of me from my house calling them. That\u0026#39;s old school technology. You get it right? Then I show up, I\u0026#39;m in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don\u0026#39;t even know what that looks like. So right now, in a lot of ways that\u0026#39;s social media, that\u0026#39;s video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:01):\u003cbr\u003e\nAll right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim\u0026#39;s progress. Like, we don\u0026#39;t know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it\u0026#39;s honestly, it\u0026#39;s essentially probably the manuscript that he\u0026#39;s up there preaching with as I\u0026#39;ve looked at it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:58):\u003cbr\u003e\nLike, it\u0026#39;s very thorough. Um, and my guess is that that\u0026#39;s like a, that\u0026#39;s a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that\u0026#39;s not that much more work for him. My personal favorite example is the you version events feature. So in everyone\u0026#39;s you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it\u0026#39;s another way to interact with people in a hybrid way. Um, there\u0026#39;s an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:51):\u003cbr\u003e\nOne of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn\u0026#39;t, you know, didn\u0026#39;t have time to show or didn\u0026#39;t have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody\u0026#39;s week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you\u0026#39;re already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That\u0026#39;s a way for it to be hybrid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:45):\u003cbr\u003e\nAnd then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you\u0026#39;re already live streaming your content, you\u0026#39;re sitting on a goldmine of social media content. You don\u0026#39;t have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don\u0026#39;t have a good editor, but you\u0026#39;re interested in it, reach out. Um, I\u0026#39;m interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:38):\u003cbr\u003e\nUm, I don\u0026#39;t exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show \u003ca href=\"mailto:notes@hybridministry.xyz\" rel=\"nofollow\"\u003enotes@hybridministry.xyz\u003c/a\u003e. What about groups? What about relationships? How do you hybridize relationships, right? Because that\u0026#39;s sort of the basis for this whole thing, is that social isn\u0026#39;t, isn\u0026#39;t built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that\u0026#39;s half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:36):\u003cbr\u003e\nIf your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It\u0026#39;s what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you\u0026#39;re in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone\u0026#39;s gonna develop down the road. Maybe I\u0026#39;ll do it and get rich, I don\u0026#39;t know. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:23):\u003cbr\u003e\nBut, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group\u0026#39;s relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let\u0026#39;s talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can\u0026#39;t devote too many more hours to the church, but maybe they do want to grow. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:24):\u003cbr\u003e\nMaybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone\u0026#39;s really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:14):\u003cbr\u003e\nMedia is an example of it. Um, but again, I\u0026#39;ve found that to be more small groupy content. So you can create something, you, if there\u0026#39;s a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I\u0026#39;m doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:06):\u003cbr\u003e\nUm, and I\u0026#39;m putting posting on TikTok two times a week. It\u0026#39;s a little mini-series that people probably just like randomly scrolling through, aren\u0026#39;t gonna notice that they\u0026#39;re all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they\u0026#39;re, they\u0026#39;re gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don\u0026#39;t have time to always get into all that, right? Like whatever our series is that\u0026#39;s sort of driving and dictating, um, what\u0026#39;s, what\u0026#39;s being taught from the platform. But there are other necessary things that I think people, my students need to know that I don\u0026#39;t have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:57):\u003cbr\u003e\nSo audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he\u0026#39;s conservative theologically for sure. Um, and so he\u0026#39;s not just like out there trying to like get vanity metrics or whatever, right? But the thing he\u0026#39;s doing is he\u0026#39;s, he\u0026#39;s finding ways to use the technology to teach deeper, more robust, you know, truth. And so he\u0026#39;s doing a thing like, uh, a podcast called like the, the things that didn\u0026#39;t make it into the sermon. Basically, if you\u0026#39;re a pastor and you\u0026#39;ve done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:46):\u003cbr\u003e\nSo he\u0026#39;s doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that\u0026#39;s brilliant. You know, I think that\u0026#39;s a brilliant way, uh, to just add more value to the, the people in your church\u0026#39;s, you know, life. Um, and if they\u0026#39;re interested in it, that\u0026#39;s great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:31):\u003cbr\u003e\nAnd so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I\u0026#39;d encourage you lean into it. Like I said, we\u0026#39;re on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:24):\u003cbr\u003e\nSo once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I\u0026#39;ll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what\u0026#39;s important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, hybrid ministry.xyz. We provide complete full show transcripts for every single episode that we\u0026#39;ve ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y\u0026#39;all later. Stay hybrid.\u003c/p\u003e","summary":"In this episode, Nick combs through the 2022 YouTube Culture Trends report and dissects interesting things that YouTube discovered. To add onto that, we discuss what the digital and hybrid ministry implications should be for churches as they move deeper into 2023 and the future.","date_published":"2023-02-23T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/eab4a6a0-f1a9-4063-9cbe-5870eb6197f7.mp3","mime_type":"audio/mpeg","size_in_bytes":16563672,"duration_in_seconds":2058}]},{"id":"fdcc23cf-fad7-403b-8cc3-273b842bb58b","title":"Episode 031: Why should churches care about digital ministry in 2023?","url":"https://www.hybridministry.xyz/031","content_text":"In this episode, Nick explores if there's value in digital ministry. What exactly is Hybrid Ministry? What are ways that the church can live out digital expressions that add value to in-person moments and in-person relationships? What are ways that the church can be more Hybrid?\n\nEverything you need at http://www.hybridministry.xyz\nFollow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nOr on TikTok at: http://www.tiktok.com/@clasonnick\nHybrid Ministry Discussion on the Barna E-Book Episode: https://www.hybridministry.xyz/006\n\nTIMECODES\n00:00-01:31 Intro\n01:31-08:03 Assumption: Social Media isn't relational\n08:03-15:13 Let's define Hybrid Ministry\n15:13-17:24 How are real relationships hybrid?\n17:24-20:00 The Best Hybrid versions in our culture\n20:00-31:48 The Best Hybrid Ideas for Churches in 2023\n31:48-33:00 Outro\n\nTRANSCRIPT\nNick Clason (00:03):\nWell, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We're gonna test out a couple of video options here. See how these go. I know it'll go fine. Mostly I'm testing to see how much extra work it's gonna be. But, um, would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video but everything, the home base for it is http://hybridministry.xyz of course, cuz hybrid ministry.com was taken. So I'm your host, Nick Clason, excited to be with you. And in today's episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? \n\nNick Clason (01:03):\nWe all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. It was not a good thing during Covid. And so we are now past Covid. We're able to live in a more semi-normal world. Why in the world should churches even care about digital? So let's go ahead and let's get this episode underway. So let's talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don't know, right? Like the point of it is maybe to post some announcements and try and drum up some external, some marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. \n\nNick Clason (02:08):\nBut there's an assumption that like the real, the main thing that's gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I've been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I've ever run really gone viral, so to speak. Like we've never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. \n\nNick Clason (03:03):\nOkay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that's, I think that's a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven't seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. \n\nNick Clason (03:52):\nAnd I've, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what's more interesting is that all of these algorithms, there's a uniqueness where they start out geographically local. So first the algorithm from what we've learned is they're pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it'll, you know, go to the state and viral and whatever the case might be. \n\nNick Clason (04:44):\nBut, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn't that be amazing? Wouldn't that, wouldn't that be one of the goals that we're looking for here? Um, and again, like I said, I haven't experienced that in a lot of cases, and I think that's because that really wasn't an option up here until very recently. Um, however, there's still the argument that like, no one's gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you're, um, a more of an outreach centric church that you want that. \n\nNick Clason (05:34):\nAnd so you're gonna be more gung-ho about this idea. And if you're more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that's more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there's this assumption, there's this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that's not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. \n\nNick Clason (06:34):\nLike it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone's like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I'm like on a team of three and of the three, I'm the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we're onboarding a bunch of new students to volunteer. Like sometimes those things feel like they're in the way of my digital stuff and that, that's out of balance for me personally. \n\nNick Clason (07:34):\nUm, but that's my point in saying that this digital of it's all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there's a lot of opportunity and there's a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it's, that is so hard. It's gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you're probably hoping that it would work. So in Covid, right, we learned that we're not built to be completely isolated. And so just social, um, and that's, that's the whole, that's the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. \n\nNick Clason (08:38):\nLike, we hadn't let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn't, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don't know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. \n\nNick Clason (09:22):\nAnd eventually I was like, all right, Matt's not getting his computer set up. I'm just, I I got a produce weekly episode, so I can't wait on him anymore, right? So, uh, here we are and I'm just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I'll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. \n\nNick Clason (10:11):\nWhat that often scares us with on two fronts is, number one, it feels like we're shifting away from in person. And I think a lot of times in person, and I've talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you've done something and you've been somewhere and there's, there's a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. \n\nNick Clason (11:02):\nLike, it just, it doesn't feel the same. And I get it. And you know what? I don't know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I'm not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they've met online only they've never met in person. Right? Now, you might be thinking, how is that possible? Again, if you're older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? \n\nNick Clason (11:55):\nBut, but 76% of Americans have a friend in some way, shape or form gaming social media that they've never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, , uh, it was strictly online. Uh, many of you know I've told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. \n\nNick Clason (12:49):\nAnd Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he's like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can't make friends with someone online. He's like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who's completely online. And even in my own life, like I would say I had a real relationship with him, um, it would've been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. \n\nNick Clason (13:49):\nAnd we sat down for small group. And you know, what was funny was like our church would do this thing where like you'd watch the live stream on YouTube, and this was the archetype for our student ministry. The group's team of course, stole it, but we'd watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who's just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I've done a million times youth ministry. \n\nNick Clason (14:33):\nUh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and  had group until like 11 or 12. We weren't, you know, at that point we weren't talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let's talk about, um, some hybrid ways that relationships can exist. \n\nNick Clason (15:14):\nSo some of you might know this, um, but a couple weeks ago, my, my wife's mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife's phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they'd be a friend, whether they'd be a former colleague or work associate from another job that we'd been at. They'd all been people we'd met in real life person before. \n\nNick Clason (16:12):\nHowever, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I'm at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they're all people I knew, but they're all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. \n\nNick Clason (17:22):\nLet's dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that's an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I'm not in the store. I'm completely in my house. I'm looking at all my computer on the app, but the, the app actually is my favorite feature. When I'm in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can't figure out where an item might be, I immediately pull up the app, which often I've uninstalled from my phone, so I reinstall it. \n\nNick Clason (18:25):\nThen I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I'm physically standing in, and then I look that item up, whatever it is, to try and find it, and then it'll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That's hybrid. I'm in person, I'm in the store, but I'm interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. \n\nNick Clason (19:13):\nI called them, not there, called them, right? That's an example of me from my house calling them. That's old school technology. You get it right? Then I show up, I'm in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don't even know what that looks like. So right now, in a lot of ways that's social media, that's video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? \n\nNick Clason (20:01):\nAll right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim's progress. Like, we don't know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it's honestly, it's essentially probably the manuscript that he's up there preaching with as I've looked at it. \n\nNick Clason (20:58):\nLike, it's very thorough. Um, and my guess is that that's like a, that's a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that's not that much more work for him. My personal favorite example is the you version events feature. So in everyone's you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it's another way to interact with people in a hybrid way. Um, there's an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. \n\nNick Clason (21:51):\nOne of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn't, you know, didn't have time to show or didn't have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody's week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you're already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That's a way for it to be hybrid. \n\nNick Clason (22:45):\nAnd then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you're already live streaming your content, you're sitting on a goldmine of social media content. You don't have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don't have a good editor, but you're interested in it, reach out. Um, I'm interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. \n\nNick Clason (23:38):\nUm, I don't exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show notes@hybridministry.xyz. What about groups? What about relationships? How do you hybridize relationships, right? Because that's sort of the basis for this whole thing, is that social isn't, isn't built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that's half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. \n\nNick Clason (24:36):\nIf your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It's what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you're in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone's gonna develop down the road. Maybe I'll do it and get rich, I don't know. \n\nNick Clason (25:23):\nBut, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group's relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let's talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can't devote too many more hours to the church, but maybe they do want to grow. \n\nNick Clason (26:24):\nMaybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone's really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. \n\nNick Clason (27:14):\nMedia is an example of it. Um, but again, I've found that to be more small groupy content. So you can create something, you, if there's a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I'm doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. \n\nNick Clason (28:06):\nUm, and I'm putting posting on TikTok two times a week. It's a little mini-series that people probably just like randomly scrolling through, aren't gonna notice that they're all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they're, they're gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don't have time to always get into all that, right? Like whatever our series is that's sort of driving and dictating, um, what's, what's being taught from the platform. But there are other necessary things that I think people, my students need to know that I don't have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. \n\nNick Clason (28:57):\nSo audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he's conservative theologically for sure. Um, and so he's not just like out there trying to like get vanity metrics or whatever, right? But the thing he's doing is he's, he's finding ways to use the technology to teach deeper, more robust, you know, truth. And so he's doing a thing like, uh, a podcast called like the, the things that didn't make it into the sermon. Basically, if you're a pastor and you've done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? \n\nNick Clason (29:46):\nSo he's doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that's brilliant. You know, I think that's a brilliant way, uh, to just add more value to the, the people in your church's, you know, life. Um, and if they're interested in it, that's great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. \n\nNick Clason (30:31):\nAnd so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I'd encourage you lean into it. Like I said, we're on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. \n\nNick Clason (31:24):\nUm, and so once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I'll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what's important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, http://hybridministry.xyz. We provide complete full show transcripts for every single episode that we've ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y'all later. Stay hybrid.","content_html":"\u003cp\u003eIn this episode, Nick explores if there\u0026#39;s value in digital ministry. What exactly is Hybrid Ministry? What are ways that the church can live out digital expressions that add value to in-person moments and in-person relationships? What are ways that the church can be more Hybrid?\u003c/p\u003e\n\n\u003cp\u003eEverything you need at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nFollow Along on YouTube: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nOr on TikTok at: \u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nHybrid Ministry Discussion on the Barna E-Book Episode: \u003ca href=\"https://www.hybridministry.xyz/006\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/006\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:31 Intro\u003cbr\u003e\n01:31-08:03 Assumption: Social Media isn\u0026#39;t relational\u003cbr\u003e\n08:03-15:13 Let\u0026#39;s define Hybrid Ministry\u003cbr\u003e\n15:13-17:24 How are real relationships hybrid?\u003cbr\u003e\n17:24-20:00 The Best Hybrid versions in our culture\u003cbr\u003e\n20:00-31:48 The Best Hybrid Ideas for Churches in 2023\u003cbr\u003e\n31:48-33:00 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:03):\u003cbr\u003e\nWell, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast, and now on YouTube. Excited to be with you all. We\u0026#39;re gonna test out a couple of video options here. See how these go. I know it\u0026#39;ll go fine. Mostly I\u0026#39;m testing to see how much extra work it\u0026#39;s gonna be. But, um, would love to have you join us over there if you want to check out for video stream as well. Something that is just another option. So we have audio, we have video but everything, the home base for it is \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e of course, cuz hybrid ministry.com was taken. So I\u0026#39;m your host, Nick Clason, excited to be with you. And in today\u0026#39;s episode, what I actually wanted to discuss was this idea of why should churches even care about digital and hybrid ministry? Like what is the purpose? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:03):\u003cbr\u003e\nWe all saw the pitfalls downfalls and the reasons why digital ministry was not a good example. It was not a good thing during Covid. And so we are now past Covid. We\u0026#39;re able to live in a more semi-normal world. Why in the world should churches even care about digital? So let\u0026#39;s go ahead and let\u0026#39;s get this episode underway. So let\u0026#39;s talk about some assumptions, right? Like, I think that there are some general social media specific assumptions that say that social media is void of relationship, right? Like, the point of it is, I, I I don\u0026#39;t know, right? Like the point of it is maybe to post some announcements and try and drum up some external, some marketing, so to speak, uh, examples of people who might not go to our church and we want to get them connected to our church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:08):\u003cbr\u003e\nBut there\u0026#39;s an assumption that like the real, the main thing that\u0026#39;s gonna work is gonna be relationships of people to people inviting one another. Let me just say that, um, I\u0026#39;ve been doing student ministry social media now for 12 years, and never once has anyone of the accounts that I\u0026#39;ve ever run really gone viral, so to speak. Like we\u0026#39;ve never had more than like an inordinate amount of followers, never had more like a thousand followers. I have had a couple Instagram accounts with more than a thousand followers, but honestly like, that was not from anything that I, or we were doing. That was more an inherited thing where the Instagram account already had a high level of followers and we were just sort of like the beneficiaries of that account already having a lot of followers. So my point is nothing we did really drummed up a lot of outside interest. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:03):\u003cbr\u003e\nOkay. And so this assumption that social media is not relationship based and you know, the purpose of it is to, you know, get people from the outside looking in. Yeah, I mean, yeah, that is, I think that\u0026#39;s, I think that\u0026#39;s a benefit. I think that, um, like we said in the last episode, the church is in a unique intersection where what you post can be both discovered by the people that go to your church, but also because of the new discovery algorithms, which this is probably why in my 12 years we haven\u0026#39;t seen this, because these new algorithms that are being made famous by TikTok and then adopted by Instagram, Facebook, and YouTube on reels and shorts are, um, new. Like this is a new territory for churches because previously your people followed your pages and your accounts, and if you wanted more people to follow it, you had to pay for it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:52):\u003cbr\u003e\nAnd I\u0026#39;ve, I have never done that. And so my accounts never really did that, where there were like a lot of people coming to discover our accounts. And so now we are in a unique intersection where people might actually discover your church. And what\u0026#39;s more interesting is that all of these algorithms, there\u0026#39;s a uniqueness where they start out geographically local. So first the algorithm from what we\u0026#39;ve learned is they\u0026#39;re pumped out to your followers, which are then pumped out to their followers, which are then pumped out to the, uh, like your geographical region, which is why a lot of times you can geotag your posts on Instagram, on TikTok, and so you can put your city, and so the people in your city might be exposed to your information first, and then beyond that it\u0026#39;ll, you know, go to the state and viral and whatever the case might be. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:44):\u003cbr\u003e\nBut, but the reality is, the, the closer that you are, the more likely that the people around you are gonna find it. And so therefore, if people in your geographical region are discovering your videos, there is an actual chance that they might hear the message of Jesus from you and then take a step to become a visitor or a first timer at your church. I mean, wouldn\u0026#39;t that be amazing? Wouldn\u0026#39;t that, wouldn\u0026#39;t that be one of the goals that we\u0026#39;re looking for here? Um, and again, like I said, I haven\u0026#39;t experienced that in a lot of cases, and I think that\u0026#39;s because that really wasn\u0026#39;t an option up here until very recently. Um, however, there\u0026#39;s still the argument that like, no one\u0026#39;s gonna come to our church based off of that. And that might be true. And I think that it depends on your style of church, if you\u0026#39;re, um, a more of an outreach centric church that you want that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:34):\u003cbr\u003e\nAnd so you\u0026#39;re gonna be more gung-ho about this idea. And if you\u0026#39;re more of a discipleship centric church, which tends to be a little more inward facing, um, not because you believe that that\u0026#39;s more valuable and more important, but that just tends to be the vibe, um, that comes with it, then you are gonna prioritize some of those relationships more over, um, like, like cold leads or, or, you know, top of a funnel marketing type of terminology to borrow from the secular world. So, um, all that to be said, there\u0026#39;s this assumption, there\u0026#39;s this notion that social media, um, and social ministry is void of real relationships. And I would just, I would debunk that and say that I think that that\u0026#39;s not entirely true. Um, I agree to a point that it can be done that way and, um, that, that this ministry, that this focus in your church needs some very particular and very, um, deliberate attention. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:34):\u003cbr\u003e\nLike it cannot just, in my personal opinion, it cannot be put on autopilot anymore. It cannot be put on the back burner. There needs to be a person more than a volunteer and more than someone\u0026#39;s like, uh, section of their full-time hours devoted to social media. Like you probably need a full-on person, um, not someone to do double duty. Like, like even right now, um, I am a youth pastor, but I\u0026#39;m like on a team of three and of the three, I\u0026#39;m the one tasked with digital and video and social media, website, whatever, right? Like that in and of itself is a full-time job. And sometimes my youth ministry duties have actually, like, you know, this week I had to make calls to interview students about baptism, um, and we\u0026#39;re onboarding a bunch of new students to volunteer. Like sometimes those things feel like they\u0026#39;re in the way of my digital stuff and that, that\u0026#39;s out of balance for me personally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:34):\u003cbr\u003e\nUm, but that\u0026#39;s my point in saying that this digital of it\u0026#39;s all consuming, it just takes up such a gigantic portion and it it is vast and it is huge. And, um, and there\u0026#39;s a lot of opportunity and there\u0026#39;s a lot of potential. And so to just dump it on someone as like a, hey, 10 hours of your week, like it\u0026#39;s, that is so hard. It\u0026#39;s gonna be very difficult for that person to be able to, you know, to make, to make, uh, that 10 hours work for them the way that you\u0026#39;re probably hoping that it would work. So in Covid, right, we learned that we\u0026#39;re not built to be completely isolated. And so just social, um, and that\u0026#39;s, that\u0026#39;s the whole, that\u0026#39;s the whole origin of this podcast is I felt like we were debating, um, when I started this podcast in late 2022, I guess mid 2022, um, we were debating between in-person ministry and digital ministry, especially where I was, we had, we were still working and operating out of a lot of the rules that we had built for C O V with the show that we had made for C O V D. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:38):\u003cbr\u003e\nLike, we hadn\u0026#39;t let that go. We were still producing it weekly. Um, and we had found a way to pivot from strictly online to a more in-person model where groups watched it in host homes. Um, and then they discussed the, the message afterwards. And I thought it was incredibly ingenious and innovative. Um, but there were a lot of people in our church that that didn\u0026#39;t, and they were ready to just quote unquote go back. And, you know, we had a, a marketing guy, and if you listen to some of our first, I think like seven episodes, um, Matt was actually the co-host of this podcast. Uh, we both made cross-country moves. And, um, I, I don\u0026#39;t know what happened to him. I never got him back, really. I mean, we still talk, but he would keep saying like, yeah, yeah, I just gotta get my computer set up, gotta get my computer set up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:22):\u003cbr\u003e\nAnd eventually I was like, all right, Matt\u0026#39;s not getting his computer set up. I\u0026#39;m just, I I got a produce weekly episode, so I can\u0026#39;t wait on him anymore, right? So, uh, here we are and I\u0026#39;m just kinda doing this thing. Anyway, besides point Matt marketing, honestly, genius guru in my opinion. He said, the world we live in is now hybrid. In fact, Barna did a study, we did a couple episodes on it, I\u0026#39;ll link to them in the show notes, um, did a couple episodes on the findings that we found from Barna study, and they, they titled it the, the state of hybrid church or something like that. And what it said, what it found was that especially the younger generations, the generations that are going to be filling our pews and churches here in the next couple years, gen Z and millennials said a hybrid, um, version of church is going to suit them very well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:11):\u003cbr\u003e\nWhat that often scares us with on two fronts is, number one, it feels like we\u0026#39;re shifting away from in person. And I think a lot of times in person, and I\u0026#39;ve talked about this multiple times, I think a lot of times in person, room or moment or feeling is for the, the vanity of the pastor, and not even in like a sinful or bad way, but just like, man, getting up in front of a room full of people feels really good and you feel like you feel like you\u0026#39;ve done something and you\u0026#39;ve been somewhere and there\u0026#39;s, there\u0026#39;s a shot of like adrenaline into your like arm every time you get up there to preach. Even I, I find myself like finding more value from preaching to a live room of, of humans with interaction, um, like just, you know, face-to-face interaction. Um, then I, then I do from a, a TikTok video that goes viral wave over like 3000 something views. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:02):\u003cbr\u003e\nLike, it just, it doesn\u0026#39;t feel the same. And I get it. And you know what? I don\u0026#39;t know that it is the same. I think you have a much more captive audience, even in a room of a few hundred than you do, um, with a, a short form under 62nd video that that has over a thousand something views, right? All that to be said, I\u0026#39;m not proposing that, that you throw one quote unquote baby out with a bathwater. We live in a hybrid world, right? So I found this stat incredibly fascinating. 76% of American surveyed ha uh, have a friend that they\u0026#39;ve met online only they\u0026#39;ve never met in person. Right? Now, you might be thinking, how is that possible? Again, if you\u0026#39;re older, think younger generations gaming and, and you know, chat rooms and whatever and whatnot. Like of course in the nineties chat rooms were pedophiles want to hang out, and they probably still do, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:55):\u003cbr\u003e\nBut, but 76% of Americans have a friend in some way, shape or form gaming social media that they\u0026#39;ve never met in person. Like I have an anecdotal real example. I have a friend named Dan that, um, for the first three to six months of our life, or not life of our relationship life, \u003claugh\u003e, uh, it was strictly online. Uh, many of you know I\u0026#39;ve told this story, but I started at my last church on day one of Covid and went immediately into lockdown. So the number of real live human beings at my church that I met was very, very small. The number of real life human beings that I met on Zoom after that was very, very large. And, um, you know, I had met a decent number of the staff, at least from my interview or on my first day on the job, but then to meet other people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:49):\u003cbr\u003e\nAnd Dan was a, just a regular church attender volunteer who led a, a hybrid, not hybrid, actually strictly online small group. I had a relationship with Dan. Um, and, and he even said, he\u0026#39;s like, you are like the poster child for me, or the poster example of what it looks like for somebody who, uh, says like, you can\u0026#39;t make friends with someone online. He\u0026#39;s like, we totally made friends, you know, with each other online. And so these are examples, both empirical data. 76% of Americans say, I have a friend with someone who\u0026#39;s completely online. And even in my own life, like I would say I had a real relationship with him, um, it would\u0026#39;ve been great to be sitting in the same living room or whatever, but at the same time, you know what, every Tuesday night, I just got my laptop out in the comfort of my own home brew, a cup of my own coffee that I personally enjoyed more than like a cake cup that someone was gonna gimme at their house. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:49):\u003cbr\u003e\nAnd we sat down for small group. And you know, what was funny was like our church would do this thing where like you\u0026#39;d watch the live stream on YouTube, and this was the archetype for our student ministry. The group\u0026#39;s team of course, stole it, but we\u0026#39;d watch the video on YouTube, and then everyone would log in to their campus specific zooms via a link in the description, and then a moderator there would break everyone out into breakout rooms. So they would sort of have control over the entire call, and then they would give a warning after like an hour or so that all the groups would, uh, be, be closing down by the moderator who\u0026#39;s just literally sitting there out in the waiting room, just kinda waiting for people to be kicked out of their breakout rooms and reassign them or whatever. Super boring job I\u0026#39;ve done a million times youth ministry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:33):\u003cbr\u003e\nUh, so a couple times those ended and we, our entire small group just jumped off and got into our very own room, and \u003claugh\u003e had group until like 11 or 12. We weren\u0026#39;t, you know, at that point we weren\u0026#39;t talking about spiritual stuff. We were just joking around, goofing off, having fun, whatever, right? My point is, relationships can exist in an online space. You just have to be deliberate. You just have to be intentional, and you have to be able, willing, willing to massage those relationships. So let\u0026#39;s talk about, um, some hybrid ways that relationships can exist. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:14):\u003cbr\u003e\nSo some of you might know this, um, but a couple weeks ago, my, my wife\u0026#39;s mom, my mother-in-law, uh, passed away from a two plus year long battle with cancer. It was, it was rough, man, like, not gonna lie, but, um, the thing I wanna kind of extract or highlight is the moment that the day that she passed away and that it became more public because of social media. Again, another example, um, my phone was flooded with text messages. My wife\u0026#39;s phone was flooded like threefold, tenfold with text messages. Um, every single one of those people were people that we had met in person at one moment in time or another, whether they be a family member, whether they\u0026#39;d be a friend, whether they\u0026#39;d be a former colleague or work associate from another job that we\u0026#39;d been at. They\u0026#39;d all been people we\u0026#39;d met in real life person before. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:12):\u003cbr\u003e\nHowever, the relationship at that moment existed in a hybrid space. Very few people in that exact moment were with us. I mean, I, I had to drive from Texas all the way back to Ohio, so the only people with me were me and my two kids. Um, and her, she was with her sister and with some family friends, and then everybody else reached out and provided love and care and support via text message that that is an example of a hybrid relationship. You know what I mean? Um, and, and some people were people that I work with now at the church I\u0026#39;m at at now. Other people were people I worked, worked with in the past that reached out either way, right? Like they\u0026#39;re all people I knew, but they\u0026#39;re all showing up for me in a hybrid way. So, uh, I wanna talk about a few, uh, examples of like other businesses that we might interact with in the world in with hybrid sort of interactions. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:22):\u003cbr\u003e\nLet\u0026#39;s dive in examples of real life hybrid interactions. My favorite of this is Home Depot, right? I interact with Home Depot at the store level. I drive up, I go into the store, I grab 98 cents of plumbing tape, right? Uh, that\u0026#39;s an example of me interacting with Home Depot at a physical level. Okay? All right. So another example of course is me interacting with Home Depot at an online level. I might go on the website and I might see how much of a certain item is in stock that, but I\u0026#39;m not in the store. I\u0026#39;m completely in my house. I\u0026#39;m looking at all my computer on the app, but the, the app actually is my favorite feature. When I\u0026#39;m in the store. I almost never, like, if I walk around in the store for like more than two minutes and I can\u0026#39;t figure out where an item might be, I immediately pull up the app, which often I\u0026#39;ve uninstalled from my phone, so I reinstall it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:25):\u003cbr\u003e\nThen I like, almost, the first thing I do when I walk into Home Depot is begin to reinstall the Home Depot app, find my local Home Depot, the one I\u0026#39;m physically standing in, and then I look that item up, whatever it is, to try and find it, and then it\u0026#39;ll tell me exactly where it is, what aisle, what bay, and how many more they have in stock. I love that feature. That\u0026#39;s hybrid. I\u0026#39;m in person, I\u0026#39;m in the store, but I\u0026#39;m interacting with a digital piece of technology, uh, you know, for my relationship with Home Depot. Another o another example is a dentist office, right? You go to a physical visit. But I love when a service like this has a great website, especially for being able to book appointments or being able to reach out. This last week, I brought my car to an auto mechanic shop. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:13):\u003cbr\u003e\nI called them, not there, called them, right? That\u0026#39;s an example of me from my house calling them. That\u0026#39;s old school technology. You get it right? Then I show up, I\u0026#39;m in their office. But then when I was done, you know what they did? They sent me a text message to let me know that my car was ready. You see all these things, and I, I think like in a lot of ways, like when we talk about digitization or hybridization of church and of ministry, we don\u0026#39;t even know what that looks like. So right now, in a lot of ways that\u0026#39;s social media, that\u0026#39;s video content, but the reality is like, some of this is uncharted territory. So for 2023, for right now, for someone just starting out, what are some examples? What are some ways that your church can live and exist in hybrid ministry? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:01):\u003cbr\u003e\nAll right, so like I said, I think a little bit of this is like pioneering uncharted territory, pilgrim\u0026#39;s progress. Like, we don\u0026#39;t know some of these answers, but, um, what are some examples of ways that your church can, uh, live and and be hybrid? So the first one is probably the most obvious one, and probably the easiest one, I would say is your Sunday sermon. Okay? So what are ways that your Sunday sermon can exist in a hybrid space? Well, first and foremost, right? You can, while someone is sitting in the auditorium, they can interact with and engage with your sermon notes, or they can interact and engage with, um, some self-guided like outlines or ways for them to take notes. So, like in my church, my pastor puts his notes on our church app. Um, it\u0026#39;s honestly, it\u0026#39;s essentially probably the manuscript that he\u0026#39;s up there preaching with as I\u0026#39;ve looked at it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:58):\u003cbr\u003e\nLike, it\u0026#39;s very thorough. Um, and my guess is that that\u0026#39;s like a, that\u0026#39;s a workload decision, right? Like he already built this. So if he just copy, if, if they or someone just copy and paste and put this into the app, uh, that\u0026#39;s not that much more work for him. My personal favorite example is the you version events feature. So in everyone\u0026#39;s you version Bible app that most people have downloaded on their phones, if not, definitely recommend it. Cause again, it\u0026#39;s another way to interact with people in a hybrid way. Um, there\u0026#39;s an events tab that you can create, like a self-guided sort of outline, and then people can, can take and add notes to certain headers or certain bible verses, um, that, that are related to or interact with the passage. And then they can also link out to like videos or other, like further discussions. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:51):\u003cbr\u003e\nOne of the things I try to do is I try to challenge myself to add one option of a, a link out from a u version event for deeper study or for more information, or for a longer YouTube video that I didn\u0026#39;t, you know, didn\u0026#39;t have time to show or didn\u0026#39;t have time to look like fully, you know, unpack. I try to challenge myself to do that every week. Again, to just think hybrid, right? Brady Shearer has made this phrase famous, but the other, the additional 167 hours of somebody\u0026#39;s week. So then beyond that moment, beyond that Sunday service, um, you can of course rip out the audio. Um, if you\u0026#39;re already live streaming, um, you can have live stream, you can post those videos to YouTube. You can, uh, long form podcast content on a podcast feed. That\u0026#39;s a way for it to be hybrid. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:45):\u003cbr\u003e\nAnd then finally, ways for that to live on and, and find its way into that, that intersection of your church, people being reminded of the message and people from outside your church may be discovering and stumbling upon your message are short form Instagram reels, TikTok videos, YouTube shorts. Um, if you\u0026#39;re already live streaming your content, you\u0026#39;re sitting on a goldmine of social media content. You don\u0026#39;t have to, uh, come up with as much social media content as you did in the past. You already have it. You have the short, or you have the long form video. Clip it up into minute segments. Find a good hook, get a good editor. And, uh, hey, if you don\u0026#39;t have a good editor, but you\u0026#39;re interested in it, reach out. Um, I\u0026#39;m interested in, uh, starting something, you know, kind on the side for myself to be doing this and serving churches in that, that way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:38):\u003cbr\u003e\nUm, I don\u0026#39;t exactly have a framework for that or what that looks like. Hit me up on dms, on TikTok, or, you know, reach out to me via YouTube, all those links in the show \u003ca href=\"mailto:notes@hybridministry.xyz\" rel=\"nofollow\"\u003enotes@hybridministry.xyz\u003c/a\u003e. What about groups? What about relationships? How do you hybridize relationships, right? Because that\u0026#39;s sort of the basis for this whole thing, is that social isn\u0026#39;t, isn\u0026#39;t built on relationships. And I would agree with that in the nitty gritty. Like when, you know, when my mother-in-law passes away, I want someone to really show up for me or really call me or really, you know, text me, um, not just, you know, interact with them at a, at a digital or social social media type level, right? But for a lot of people, the discovering of groups or finding their place or finding their people, that\u0026#39;s half of the battle. And so if your church does not have some sort of group finder, I, I would highly recommend doing that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:36):\u003cbr\u003e\nIf your church is about groups in some way, shape, or form that are open that people opt themselves into, then get yourself a group finder, a catalog, if you will, of the options available at your church for people to find and discover real authentic community. Because you and I know that community is really what changes things. It\u0026#39;s what takes a church from their church to my church. So get on a group finder of some way, shape, or form. And then once you\u0026#39;re in those groups, here are other ways that, that those groups exist and live in a hybrid sort of sense. You might use a infrastructure like Facebook group, you might use a GroupMe, you might use a group chat, or you might use some other tool feature that someone\u0026#39;s gonna develop down the road. Maybe I\u0026#39;ll do it and get rich, I don\u0026#39;t know. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:23):\u003cbr\u003e\nBut, um, for the groups to have some sort of calendar of events, a place for them to have message boards with announcements, um, text messages to interact back and forth, prayer requests, all kinds of different stuff, but a place for the group to live beyond when the group meets, right? Again, the other 167 hours of that group\u0026#39;s relationship. When is that? Where is that? When does that take place? The last area, so we talked about sermons, we talked about relationships. Now let\u0026#39;s talk about information. You know, uh, churches more than just information people are distilled down to more than just the information that they, uh, put into their brains, okay? But like another example of ways that, that things can exist in a hybrid sort of way is some classes. So you already have your Sunday morning service. You probably already have groups. People probably can\u0026#39;t devote too many more hours to the church, but maybe they do want to grow. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:24):\u003cbr\u003e\nMaybe they want to grow in their knowledge of theology, or maybe they want to grow in, in a specific topic. Um, a dating marriage, right? Whatever the case might be. Your church with the 40 hours a week in your office can film some content and, and put up a catalog or a library of courses, like on a website or on an app, six week course, eight week course, something like that. So again, if someone\u0026#39;s really committed, they may not have the time to drive back over to your church and sit through a class, find childcare, all the things. But once the kids go to bed, if they wanna pull up in their laptop and learn more, grow more in the area of theology, love, dating, marriage, spiritual gifts, right? Like you name it, you can offer a library of some of those content. I mean, products already sort of exist for that right now for churches, right now. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:14):\u003cbr\u003e\nMedia is an example of it. Um, but again, I\u0026#39;ve found that to be more small groupy content. So you can create something, you, if there\u0026#39;s a need, you can scratch that itch, a leadership type academy. And you might even have like a leadership academy for high level leaders in your, in your, um, organization in your church that come together every so often in person. But then after they come together, if the primary goal of it is, is information and knowledge, um, and then, and information transfer, you can accomplish that for sure. You can accomplish that in a hybrid sort of way. Um, more than just short form video sermon content. You can provide short form, social media, TikTok, YouTube type content. Um, like about any topic right now, I\u0026#39;m doing like a little bit of a theology 1 0 1, like a deep dive into like certain areas and elements. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:06):\u003cbr\u003e\nUm, and I\u0026#39;m putting posting on TikTok two times a week. It\u0026#39;s a little mini-series that people probably just like randomly scrolling through, aren\u0026#39;t gonna notice that they\u0026#39;re all like interwoven and connected together. But in my mind they are. And so anyone who sees it, they\u0026#39;re, they\u0026#39;re gonna learn something more about God or about Jesus, or about creation or about salvation, or about the Holy Spirit or whatever the case might be. Um, because I don\u0026#39;t have time to always get into all that, right? Like whatever our series is that\u0026#39;s sort of driving and dictating, um, what\u0026#39;s, what\u0026#39;s being taught from the platform. But there are other necessary things that I think people, my students need to know that I don\u0026#39;t have time for it, but this is a way that I can create time for it in the other hours of the week. Um, there are also examples and ways to do longform, you know, uh, styles not just short form. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:57):\u003cbr\u003e\nSo audio podcasts are huge. A lot of adults, something like 80 something percent of adults listen to three hours of podcasts a week. So, um, I think, um, Mariners, like Eric Geiger out of Mariners is doing a phenomenal job because the thing I love about him is he\u0026#39;s conservative theologically for sure. Um, and so he\u0026#39;s not just like out there trying to like get vanity metrics or whatever, right? But the thing he\u0026#39;s doing is he\u0026#39;s, he\u0026#39;s finding ways to use the technology to teach deeper, more robust, you know, truth. And so he\u0026#39;s doing a thing like, uh, a podcast called like the, the things that didn\u0026#39;t make it into the sermon. Basically, if you\u0026#39;re a pastor and you\u0026#39;ve done this before, you know that you, you prepare a load of content, but then you have to start cutting to get it down to a certain minute mark, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:46):\u003cbr\u003e\nSo he\u0026#39;s doing a podcast on all the things he had to cut from his sermon, um, once a week to just dive deeper into more information. Um, and I, I think that that\u0026#39;s brilliant. You know, I think that\u0026#39;s a brilliant way, uh, to just add more value to the, the people in your church\u0026#39;s, you know, life. Um, and if they\u0026#39;re interested in it, that\u0026#39;s great. A couple years ago, we, back when Facebook Live was a really big thing, me and another pastor on my staff, we sat, sat down for a thing called Tuesdays at two, and we just, uh, unpacked the sermon from sort of our eyes and our, our vantage point, you know? Um, and we would just have a conversation, um, as sort of interview style. And I mean, he was a licensed biblical counselor, so, uh, he was just a wealth of knowledge. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:31):\u003cbr\u003e\nAnd so I, I almost operated more like as the host, and I would just toss him questions and let him sort of like unpack and untangle, you know, take the, the theology or the, the preaching and, and bring it down to more of like a boots on the ground level. At least. At least that was the goal. So all kinds of like ideas out there of ways that you can service and serve your congregation in a hybrid sort of way that is not void of relationship, that is meaningful and that people in your church will take advantage of. You just have to think hybrid. So I\u0026#39;d encourage you lean into it. Like I said, we\u0026#39;re on the, a little bit the pioneering front because we had solutions for digital pre covid. It was mostly live streaming your service. Then in C O V I D, we all went full bore into it, and it was uncomfortable and unfamiliar. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:24):\u003cbr\u003e\nUm, and so once restrictions lifted, we went back to what was familiar. Many of us went back to what was familiar, and I\u0026#39;ll just encourage you to not abandon some of those things, but, but listen for and look for ways that you can show up in the other hours of your church members weeks. Those are gonna be what\u0026#39;s important and valuable to them. Well, hey everyone, if you found this, uh, podcast helpful, please share it with a friend. Help us get the word out, \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e. We provide complete full show transcripts for every single episode that we\u0026#39;ve ever produced. Also, head to the blog section of that and you can grab our free social media checklist, what to do every time you post a social media, and our free complete guide to posting a TikTok from scratch, from start to finish. That is on there. And again, we are on YouTube now at this episode being the first one. Hey, to everyone on YouTube, check that out if you will get a link for that as in the show notes. And until next time, talk to y\u0026#39;all later. Stay hybrid.\u003c/p\u003e","summary":"In this episode, Nick explores if there's value in digital ministry. What exactly is Hybrid Ministry? What are ways that the church can live out digital expressions that add value to in-person moments and in-person relationships? What are ways that the church can be more Hybrid?","date_published":"2023-02-16T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/fdcc23cf-fad7-403b-8cc3-273b842bb58b.mp3","mime_type":"audio/mpeg","size_in_bytes":15961255,"duration_in_seconds":1983}]},{"id":"b68c7b85-8daf-440e-a151-3cfeff6ed9b2","title":"Episode 030: The Advantages that Churches FINALLY have on Social Media in 2023","url":"https://www.hybridministry.xyz/030","content_text":"In this Episode, Nick breaks down the advantage that churches have on social and with digital media in 2023 and beyond. And how your church can lean into that advantage, not only to train, equip and raise up your own members, but also to reach those around you with the message and hope of Jesus.\n\nFor complete transcripts head to http://www.hybridministry.xyz\nFollow along on social https://www.tiktok.com/@clasonnick\nOr YouTube: https://www.youtube.com/@sonicsman8/featured\n\nTIMECODES\n00:00-00:32 Intro\n00:32-03:23 The Church has the Advantage on Social Media in 2023\n03:23-05:50 The History of Social Media\n05:50-06:50 The Stars have aligned in 2023 for churches on social media\n06:50-09:53 - Advantage #1: Content Creation is at the Core of a Church's Weekly Work Routine\n09:53-12:51 - Advantage #2: Content Creation is at the Core of the Senior Leader's weekly job\n12:51-19:05 - Advantage #3: Content Creation, and the sharing of it, hits at a preferred intersection for churches\n19:05-20:52 - Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat is up, everybody? Welcome back to another episode of the Hybrid Ministry podcast. I, as always, am your host, Nick Clason. Excited to be with you wherever you are. Listen, I was gonna stay excited to be with you on this morning. I just got done with a little morning run, drinking a little morning coffee. Uh, but you might be listening to me in the evening. You might be listening to me while you're doing dishes. You, you also might be listening to me on run, wherever you are listening, said to have you with us, uh, this morning. Today, I wanted to talk about the three distinct advantages that churches have on social media in 2023. If you are anything like me, uh, the people that you follow, the algorithms that you're in especially if you've listened to the Pro Church tools or anything that Brady Shearer produces. \n\nNick Clason (00:52):\nYou have heard this before but in the event that you're not and I have some unique twists to it as well. I just think that wherever, wherever you are, wherever your role is, whether if you're like a ministry leader, a, a student pastor, a senior pastor, a church marketing person, a church communications person, whatever your role is, I think it's important to note that the church today in 2023 has a distinct advantage on social media, an advantage that they haven't had in, I would say, years. Um, in all my entire time as, um, a church leader, a pastor, youth pastor, I've never experienced or noticed an advantage much like what we have today. So, um, I'm excited to share that with you Before we dive in. Um, anything that you need show wise, you can head to hybrid ministry.xyz. Um, if you click on the, uh, articles or the blog section there of the website, that is where you can access our completely 100% free ebook and our 100% free checklist signing up for either one of those will get both of those resources into your inbox automatically for free. \n\nNick Clason (02:03):\nSo go check those out. We would love to have you there. And if you didn't know this, every single episode that we have, uh, has transcripts and is, um, put on, on the website into every episode's archive. And so that is a just completely 100% free resource that we make available to you so that you can go back and not have to listen back through, but you can read through. Um, and let me just warn you that because, uh, this podcast is still, you know, I'm still not making money on it. It's something that I am paying for out of my pocket. I have not, I have not paid Rev, who I use rev.com. I've not paid them to do the human transcription. Yep. So I'm still doing ai. Uh, so even sometimes I go back to my own archives to look for things, but, uh, sometimes it's a little bit hard to muddle through because it's AI transcribed. \n\nNick Clason (02:53):\nSo sorry for that. If you're out there, sponsor us, and, um, maybe we'll start springing for the human transcription so it's got a little bit more level of accuracy. Um, but hey, uh, head to the show notes for anything that we mentioned today. Um, like I said, grab our free ebook on, have I already ruined my TikTok account? A complete Guide to Posting a TikTok from Scratch. 100%. All that being said, let's dive in the three distinct advantages that churches have on social media in 2023. Let's go. All right, so 2023 social media. Here we are. Let's think about it. The church has a distinct advantage, one that they have not seen in a lifetime. I think of a lot of social media. So, um, social media historically has been a social platform, right? That's where the, the term social comes from, because humans are connecting one-on-one with other people on the other side of the screen. \n\nNick Clason (03:45):\nSo think Facebook started as a college, uh, on a college campus so that people could get to know one another, that they maybe haven't met people that they recognize by face. So it's very, uh, it was very built as a, uh, human to human connection sort of portal. But over time, it's evolved and it's become sort of like an, an online photo album. Different social platforms have taken on different life forms, Twitter, sort of like a micro blogging, uh, place to kind of like listen and look at things live. Like I, I use Twitter a lot for sports. Instagram was a photo sharing app. Um, and you could, you know, at its inception, you could only share one photo and it could only be Square. And so, um, part of the problem was that Facebook would, would really recommend you creating like, full online albums, like share your entire trip to Brazil with us, where Instagram is like, share the best photo from your trip to Brazil. \n\nNick Clason (04:36):\nAnd then Twitter was like, while you're there, live tweet, right? So all of those had u had unique and completely different, um, purposes. Then throw in YouTube, which is the second largest search engine in the world. Some would say three behind Google images, but either way, they're all under the Google umbrella. So, um, Instagram, or I'm sorry, YouTube being a search engine, um, and long form video, that's a completely separate piece and style of content that is needed from Facebook, from Instagram, from Twitter. And then, oh, by the way, here, bursting on the scene is this brand new thing called TikTok, short form video, where people just do dances and goofy silly stuff. So what are we supposed to do with that? So you got photo albums, you got groups and pages over on Facebook. You got micro blogging and live tweeting things. You got Instagram, single photo sharing apps, eventually stories added in. \n\nNick Clason (05:31):\nAnd then you got YouTube long form video, and they're all different. And so if you're a church leader, and if you're like the senior pastor and you're also keeping your social media afloat, you're just doing whatever it takes to like serve each of the platforms at its bare minimum. But now in this weird aligning of stars in 2023, I would say, because of the, um, prominence and popularity of TikTok, churches have a unique and distinct advantage that they have not had in years. And that is this short form vertical video content is now being pushed across all of the major platforms. Yes, Facebook, yes, Instagram, yes, YouTube, and obviously yes, TikTok. So your core four, your main four players that I would recommend that you as a church be active on, on social media. You can have all four accounts, and better yet, you can post to all four accounts, the exact same piece of content across all four accounts. \n\nNick Clason (06:37):\nAnd for the first time ever, you're not dinged. In fact, you're encouraged to do that. So let's take a look at reason number one, why the church has a distinct advantage on social media in 2023. So, advantage number one is that content creation is at the core of what a church's weekly work rhythm is. So think about this, your church every single week hosts a gathering where a piece of content is delivered to a group of people. Um, think like, and that is an, that is an amazing advantage that most people don't have, because most, if you're a plumber or if you're an auto mechanic, or if you are a big box store retailer, right? You also want to be on social media. It's part of marketing, it's a part of driving up business and getting clientele and people discovering you. But what in the heck is a plumber or what is a big box store retailer? \n\nNick Clason (07:39):\nOr what is a, um, auto mechanic? What are they doing every single day? They're fixing leaky drains. They're selling things to people as cashiers at Walmart. They're, they're, they're, uh, they're fixing people's cars, timing belts, right? That's what the primary like, focus of their work is. And so if an auto mechanic wants to be active and vibrant and relevant on social media, that auto mechanic is going to probably either a, take his phone with him under the car and do some tutorial videos or something like that. But if that auto mechanic is any good, he's probably really busy and he has, doesn't have time to be posting, editing, putting captions over, you know, screens. So then what does an auto mechanic do? He hires his young Gen z uh, nephew to come in and run social media, but that nephew has never touched a car before. \n\nNick Clason (08:30):\nAnd so that nephew is just trying to like, keep their Instagram feed posted, um, and keep it active and with like, graphics and things like that, okay? The point is, an auto mechanic is not in the business of content creation. Neither is a plumber, neither is a store. Now, the really good ones are, right? And those are the ones that you probably watch. You have a leaky drain, you go on YouTube or you go on YouTube shorts, you're gonna find a plumber who's done a tutorial that's a really good plumber who's creating some content. But the reality is not a hundred percent of plumbers are doing that. Not a hundred percent of businesses are doing that. Not a hundred percent of auto mechanics are doing that. The church weekly 52, sometimes 51 weeks a year. Cause some churches take that week between Christmas and New Year's and doing online only service, but even still, they're creating content. \n\nNick Clason (09:16):\nSo go, I digress back to 52, 52 weeks a year, 52 times in a year, you are creating content to be delivered to somebody that is age old, that has been a part of what the church has done for decades, centuries. Um, the, so the reality is this, right? The reality is that, um, short form video content loves content, loves created, custom curated content, and the church has a unique advantage because it already is creating that content within the rhythm of what it does. Okay? Advantage number two. So not only is content creation at the core of the church's weekly work rhythm, but content creation is at the core of what the senior leadership does within the organization. Let's go back to our plumber or automechanic mechanic analogy. Usually the head, the CEO of the business is not the content creator. So if you as a plumber wanna have a popin TikTok account, you probably have to hire somebody who's good at marketing to create a Popin TikTok account. \n\nNick Clason (10:27):\nIf you as a auto mechanic wanna have a Popin TikTok account, you gotta bring in your nephew, okay? Now, maybe your senior pastor isn't very tech savvy. Maybe your senior pastor isn't even very active on social media. But what your senior pastor does is your senior pastor sits down and weekly writes up content. And so the head, the most, um, the, the best figurehead of your entire organization is standing up and presenting a prepared piece of content weekly. We already, we already talked about that, right? But it comes from the very tippy top of your organization. So if you were to bring in your nephew and an auto mechanic shop, the nephew's like, Hey, you should do some tutorial videos. I would imagine the auto mechanics like, bro, I don't have time for that. I get outta here with your newf fangled social media, TikTok video, things like, I, I can't go under the hood with a phone. \n\nNick Clason (11:26):\nI, I don't even know how to work this thing, right? That's the difference. The senior pastor gets up weekly to prepare or to present prepared content to a group of people, to a room full of people. So that bodes well for you. Why does that bode well for you? Because your, your, uh, social media accounts on your, on, um, Instagram, Facebook, TikTok, whatever, people probably follow your church because they go to your church. And so therefore, when they see your senior pastor on a video, that's a very recognizable face that's much more recognizable than your church communications person. No offense, that's you watching this, or your digital marketing specialist. Again, no offense if that's you watching this, or even your youth pastor who you handed your phone to and said, Hey, please keep us relevant on social media. They may see the youth pastor preach 1, 2, 3, 4, 5 times a year, but they see the senior pastor preach almost weekly. \n\nNick Clason (12:21):\nAnd so when they're scrolling through a feed and they see the senior pastor on your social media, he is going to be a very recognizable person. He's also probably your most skilled communicator. So also you can use that to your advantage. Put your most skilled, uh, oral, um, person, oral, uh, presenter out there for the, for both your church people to see, but also for other people to see, which leads us to our third distinct advantage for churches advantage. Number three is that content creation and the sharing of that created content hits at a unique intersection of what most churches are looking to do. So what are most churches looking to do? Well, you can go back to Matthew chapter 28, verse 18 through 20. Jesus says, all authority in heaven and on earth has been given to me. Therefore, go make disciples of all nations, baptizing them in the name of the Father, the Son, the Holy Spirit, teaching them to obey everything that I have commanded you. \n\nNick Clason (13:23):\nAnd surely I am with you always, even to the very end of the age, baked within the great commission, we find something that comes from the greatest commandment. Matthew chapter 22, where Jesus says you are to number one, love the Lord your God with your heart, soul, mind, and strength. And second, love your neighbor as yourself. What is the church meant to do? The church is meant to help people learn the ways, the methods, the mission, the the content, the character, the competencies of Jesus to adopt those things. So for believers to grow more and more into the image and likeness of Jesus. And also the church is meant to go to make disciples, to reach out beyond our walls, to share and show the love of Jesus. And short form, vertical video content hits at the intersection where both your church people are, and people outside of your walls are living. \n\nNick Clason (14:19):\nAnd so both are scrolling through social media, both are scrolling through some sort of discovery algorithm on one of the four core social media platforms, Facebook, Instagram, YouTube, or TikTok. And boom, they're stopped with an inspirational message because it's a weekly thing curated by your senior leadership. And now they are stopping, scrolling and looking at a video and being encouraged, equipped, and discipled. All right, so now what? So with these three distinct advantages, now, what does this mean for you? Well, you might be watching this and you might be, um, a church leader who doesn't have any time to really do anything about that. You might be a, uh, marketing manager and you can't get your senior pastor to let you onto these platforms. So the first thing you need to do is you need to, uh, use a little bit of persuasion maybe, and show some analytics about the popularity of these discovery algorithm, um, apps, and the fact that every single social media platform is pushing and highlighting and promoting this type of content. \n\nNick Clason (15:21):\nThe other thing, if you're already live streaming your service, which Covid brought most people into that, um, then take clips, then watch through your sermon and, and take some clips and watch through them. If you are interested in, um, looking through some examples of ones that I have done in my own ministry and for other ministries of places that I am in partnership with, uh, hit me up, reach out to me. Um, you can DM me on Instagram at Clason nick or on TikTok at Clason nick to see some of those examples. Uh, but be looking through your live stream messages to, um, find two or three different clips that you can post and promote a week. Now, what if you're not live streaming? What do you do? Well, you can go back to another episode. I'll drop the, the episode link in the show notes. \n\nNick Clason (16:08):\nBut I gave my complete custom setup for it, creating YouTube content for churches on a budget. And the primary thing that I, I recommend is that I recommend that you, uh, pre film your talks. So I'll give you an example. I'm a youth pastor in a, a church with a fairly large auditorium, but we, the auditorium that I'm in is not the main auditorium. So we don't have all the bells and whistles to do a live stream. And so instead of us trying to jimmy rig a phone in the back or figure out a way to like drop $50,000 to retrofit our auditorium, uh, to do a good live stream, I take my camera on my phone, prop it up on a tripod and fill myself or any one of the other people on our team before we deliver the message live on a Wednesday. \n\nNick Clason (16:53):\nSo we use that to post on YouTube, and then we go back to that content to edit and, and clip out the things. So the other things that you need to be doing, um, as you're listening to sermons, is you wanna be listening to things that are good hooks. Uh, so yesterday I was sitting in a sermon, I was sitting in my, my church's sermon, um, and I heard my pastor give this analogy, this five finger analogy of how to learn and, and know and memorize God's word better. And I thought, boom, that's an amazing reel. So I'm gonna go find it and I'm gonna clip it up. Um, and so if you're interested in that, head to my TikTok or head to, uh, my Instagram to check out example of that or just DM me for the link, I'll show it to you Again, that's Instagram, TikTok. \n\nNick Clason (17:33):\nUm, and my handle is at Clason, c l a s o n, Nick, n i c k. So, um, and then, uh, hone your editing skills. Here's the beautiful thing. If you don't have the, the best software to do it on a computer, you can do most of it on the TikTok app. So you can bring clips into your TikTok app and use the studio, uh, feature to edit that. Again, if you don't know how to do it. If you've never opened TikTok before and you're like, what in the world am I looking at? Head to the link in my show notes and grab our free ebook on how to edit and post a TikTok completely from start to finish. It will show you how to use the studio feature in TikTok, how to edit and how to, um, create clips that matter, that grab people's attention. \n\nNick Clason (18:22):\nUm, and that stop the scroll. The biggest thing you're looking for when you're clipping things up is not just to put little clips of your pastor out there, but you're looking to find a good hook. And either your pastor says a hook creates a good hook in his talking, or if he doesn't, you can use that, that famous voiceover feature and say, um, you know, using like the AI auto sound thing, this is like five ways to memorize and learn scripture. Cuz I don't know that my pastor gave a good hook for that. So I'll do that, probably voiceover effect and then boom, I'll clip his thing up and I mean, he took probably five minutes on it and I'm gonna clip it down into under 60 seconds. So I'm just gonna make it quick, quick cuts fast, uh, memorable, and boom, it's gonna be out there. \n\nNick Clason (19:05):\nSo if you found this helpful, glad you're here. Thanks for jumping in. Listen, you have the message and hope that is available to the entire world. So don't be afraid or ashamed or shy to share it. Use social media. Um, lean in to hybrid to get the message of God's people out there, both to remind and remember, um, or to remind your disciples, the people in your congregation about the message from Sunday to be encouraged throughout the week, to continue to take steps more and more in their faith, to look more and more like Jesus and to reach those around us who maybe have not yet found the hope of Jesus, but can find that through the body and work of a local church. And you are directly in the intersection of that. Whatever your role is, pastor, youth pastor, digital specialist, church communications person, excited to have you with us on the journey. \n\nNick Clason (20:02):\nWe clip up little, uh, clips of these every single episode and drop 'em onto my personal TikTok at Cliff and Nicki can grab the link there in the show notes. Uh, we will have transcripts for this episode at http://hybridministry.xyz wherever you listen to this on whatever podcast platform catcher. Glad to have you with us. Glad you're listening in your ear holes. If you found this helpful, would you rate it, leave a comment, and maybe share with the, so that they also can, uh, learn about the importance people around. And we will talk to you next time. Stay Hybrid.","content_html":"\u003cp\u003eIn this Episode, Nick breaks down the advantage that churches have on social and with digital media in 2023 and beyond. And how your church can lean into that advantage, not only to train, equip and raise up your own members, but also to reach those around you with the message and hope of Jesus.\u003c/p\u003e\n\n\u003cp\u003eFor complete transcripts head to \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nFollow along on social \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nOr YouTube: \u003ca href=\"https://www.youtube.com/@sonicsman8/featured\" rel=\"nofollow\"\u003ehttps://www.youtube.com/@sonicsman8/featured\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:32 Intro\u003cbr\u003e\n00:32-03:23 The Church has the Advantage on Social Media in 2023\u003cbr\u003e\n03:23-05:50 The History of Social Media\u003cbr\u003e\n05:50-06:50 The Stars have aligned in 2023 for churches on social media\u003cbr\u003e\n06:50-09:53 - Advantage #1: Content Creation is at the Core of a Church\u0026#39;s Weekly Work Routine\u003cbr\u003e\n09:53-12:51 - Advantage #2: Content Creation is at the Core of the Senior Leader\u0026#39;s weekly job\u003cbr\u003e\n12:51-19:05 - Advantage #3: Content Creation, and the sharing of it, hits at a preferred intersection for churches\u003cbr\u003e\n19:05-20:52 - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat is up, everybody? Welcome back to another episode of the Hybrid Ministry podcast. I, as always, am your host, Nick Clason. Excited to be with you wherever you are. Listen, I was gonna stay excited to be with you on this morning. I just got done with a little morning run, drinking a little morning coffee. Uh, but you might be listening to me in the evening. You might be listening to me while you\u0026#39;re doing dishes. You, you also might be listening to me on run, wherever you are listening, said to have you with us, uh, this morning. Today, I wanted to talk about the three distinct advantages that churches have on social media in 2023. If you are anything like me, uh, the people that you follow, the algorithms that you\u0026#39;re in especially if you\u0026#39;ve listened to the Pro Church tools or anything that Brady Shearer produces. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:52):\u003cbr\u003e\nYou have heard this before but in the event that you\u0026#39;re not and I have some unique twists to it as well. I just think that wherever, wherever you are, wherever your role is, whether if you\u0026#39;re like a ministry leader, a, a student pastor, a senior pastor, a church marketing person, a church communications person, whatever your role is, I think it\u0026#39;s important to note that the church today in 2023 has a distinct advantage on social media, an advantage that they haven\u0026#39;t had in, I would say, years. Um, in all my entire time as, um, a church leader, a pastor, youth pastor, I\u0026#39;ve never experienced or noticed an advantage much like what we have today. So, um, I\u0026#39;m excited to share that with you Before we dive in. Um, anything that you need show wise, you can head to hybrid ministry.xyz. Um, if you click on the, uh, articles or the blog section there of the website, that is where you can access our completely 100% free ebook and our 100% free checklist signing up for either one of those will get both of those resources into your inbox automatically for free. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:03):\u003cbr\u003e\nSo go check those out. We would love to have you there. And if you didn\u0026#39;t know this, every single episode that we have, uh, has transcripts and is, um, put on, on the website into every episode\u0026#39;s archive. And so that is a just completely 100% free resource that we make available to you so that you can go back and not have to listen back through, but you can read through. Um, and let me just warn you that because, uh, this podcast is still, you know, I\u0026#39;m still not making money on it. It\u0026#39;s something that I am paying for out of my pocket. I have not, I have not paid Rev, who I use rev.com. I\u0026#39;ve not paid them to do the human transcription. Yep. So I\u0026#39;m still doing ai. Uh, so even sometimes I go back to my own archives to look for things, but, uh, sometimes it\u0026#39;s a little bit hard to muddle through because it\u0026#39;s AI transcribed. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:53):\u003cbr\u003e\nSo sorry for that. If you\u0026#39;re out there, sponsor us, and, um, maybe we\u0026#39;ll start springing for the human transcription so it\u0026#39;s got a little bit more level of accuracy. Um, but hey, uh, head to the show notes for anything that we mentioned today. Um, like I said, grab our free ebook on, have I already ruined my TikTok account? A complete Guide to Posting a TikTok from Scratch. 100%. All that being said, let\u0026#39;s dive in the three distinct advantages that churches have on social media in 2023. Let\u0026#39;s go. All right, so 2023 social media. Here we are. Let\u0026#39;s think about it. The church has a distinct advantage, one that they have not seen in a lifetime. I think of a lot of social media. So, um, social media historically has been a social platform, right? That\u0026#39;s where the, the term social comes from, because humans are connecting one-on-one with other people on the other side of the screen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:45):\u003cbr\u003e\nSo think Facebook started as a college, uh, on a college campus so that people could get to know one another, that they maybe haven\u0026#39;t met people that they recognize by face. So it\u0026#39;s very, uh, it was very built as a, uh, human to human connection sort of portal. But over time, it\u0026#39;s evolved and it\u0026#39;s become sort of like an, an online photo album. Different social platforms have taken on different life forms, Twitter, sort of like a micro blogging, uh, place to kind of like listen and look at things live. Like I, I use Twitter a lot for sports. Instagram was a photo sharing app. Um, and you could, you know, at its inception, you could only share one photo and it could only be Square. And so, um, part of the problem was that Facebook would, would really recommend you creating like, full online albums, like share your entire trip to Brazil with us, where Instagram is like, share the best photo from your trip to Brazil. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:36):\u003cbr\u003e\nAnd then Twitter was like, while you\u0026#39;re there, live tweet, right? So all of those had u had unique and completely different, um, purposes. Then throw in YouTube, which is the second largest search engine in the world. Some would say three behind Google images, but either way, they\u0026#39;re all under the Google umbrella. So, um, Instagram, or I\u0026#39;m sorry, YouTube being a search engine, um, and long form video, that\u0026#39;s a completely separate piece and style of content that is needed from Facebook, from Instagram, from Twitter. And then, oh, by the way, here, bursting on the scene is this brand new thing called TikTok, short form video, where people just do dances and goofy silly stuff. So what are we supposed to do with that? So you got photo albums, you got groups and pages over on Facebook. You got micro blogging and live tweeting things. You got Instagram, single photo sharing apps, eventually stories added in. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:31):\u003cbr\u003e\nAnd then you got YouTube long form video, and they\u0026#39;re all different. And so if you\u0026#39;re a church leader, and if you\u0026#39;re like the senior pastor and you\u0026#39;re also keeping your social media afloat, you\u0026#39;re just doing whatever it takes to like serve each of the platforms at its bare minimum. But now in this weird aligning of stars in 2023, I would say, because of the, um, prominence and popularity of TikTok, churches have a unique and distinct advantage that they have not had in years. And that is this short form vertical video content is now being pushed across all of the major platforms. Yes, Facebook, yes, Instagram, yes, YouTube, and obviously yes, TikTok. So your core four, your main four players that I would recommend that you as a church be active on, on social media. You can have all four accounts, and better yet, you can post to all four accounts, the exact same piece of content across all four accounts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:37):\u003cbr\u003e\nAnd for the first time ever, you\u0026#39;re not dinged. In fact, you\u0026#39;re encouraged to do that. So let\u0026#39;s take a look at reason number one, why the church has a distinct advantage on social media in 2023. So, advantage number one is that content creation is at the core of what a church\u0026#39;s weekly work rhythm is. So think about this, your church every single week hosts a gathering where a piece of content is delivered to a group of people. Um, think like, and that is an, that is an amazing advantage that most people don\u0026#39;t have, because most, if you\u0026#39;re a plumber or if you\u0026#39;re an auto mechanic, or if you are a big box store retailer, right? You also want to be on social media. It\u0026#39;s part of marketing, it\u0026#39;s a part of driving up business and getting clientele and people discovering you. But what in the heck is a plumber or what is a big box store retailer? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:39):\u003cbr\u003e\nOr what is a, um, auto mechanic? What are they doing every single day? They\u0026#39;re fixing leaky drains. They\u0026#39;re selling things to people as cashiers at Walmart. They\u0026#39;re, they\u0026#39;re, they\u0026#39;re, uh, they\u0026#39;re fixing people\u0026#39;s cars, timing belts, right? That\u0026#39;s what the primary like, focus of their work is. And so if an auto mechanic wants to be active and vibrant and relevant on social media, that auto mechanic is going to probably either a, take his phone with him under the car and do some tutorial videos or something like that. But if that auto mechanic is any good, he\u0026#39;s probably really busy and he has, doesn\u0026#39;t have time to be posting, editing, putting captions over, you know, screens. So then what does an auto mechanic do? He hires his young Gen z uh, nephew to come in and run social media, but that nephew has never touched a car before. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:30):\u003cbr\u003e\nAnd so that nephew is just trying to like, keep their Instagram feed posted, um, and keep it active and with like, graphics and things like that, okay? The point is, an auto mechanic is not in the business of content creation. Neither is a plumber, neither is a store. Now, the really good ones are, right? And those are the ones that you probably watch. You have a leaky drain, you go on YouTube or you go on YouTube shorts, you\u0026#39;re gonna find a plumber who\u0026#39;s done a tutorial that\u0026#39;s a really good plumber who\u0026#39;s creating some content. But the reality is not a hundred percent of plumbers are doing that. Not a hundred percent of businesses are doing that. Not a hundred percent of auto mechanics are doing that. The church weekly 52, sometimes 51 weeks a year. Cause some churches take that week between Christmas and New Year\u0026#39;s and doing online only service, but even still, they\u0026#39;re creating content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:16):\u003cbr\u003e\nSo go, I digress back to 52, 52 weeks a year, 52 times in a year, you are creating content to be delivered to somebody that is age old, that has been a part of what the church has done for decades, centuries. Um, the, so the reality is this, right? The reality is that, um, short form video content loves content, loves created, custom curated content, and the church has a unique advantage because it already is creating that content within the rhythm of what it does. Okay? Advantage number two. So not only is content creation at the core of the church\u0026#39;s weekly work rhythm, but content creation is at the core of what the senior leadership does within the organization. Let\u0026#39;s go back to our plumber or automechanic mechanic analogy. Usually the head, the CEO of the business is not the content creator. So if you as a plumber wanna have a popin TikTok account, you probably have to hire somebody who\u0026#39;s good at marketing to create a Popin TikTok account. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:27):\u003cbr\u003e\nIf you as a auto mechanic wanna have a Popin TikTok account, you gotta bring in your nephew, okay? Now, maybe your senior pastor isn\u0026#39;t very tech savvy. Maybe your senior pastor isn\u0026#39;t even very active on social media. But what your senior pastor does is your senior pastor sits down and weekly writes up content. And so the head, the most, um, the, the best figurehead of your entire organization is standing up and presenting a prepared piece of content weekly. We already, we already talked about that, right? But it comes from the very tippy top of your organization. So if you were to bring in your nephew and an auto mechanic shop, the nephew\u0026#39;s like, Hey, you should do some tutorial videos. I would imagine the auto mechanics like, bro, I don\u0026#39;t have time for that. I get outta here with your newf fangled social media, TikTok video, things like, I, I can\u0026#39;t go under the hood with a phone. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:26):\u003cbr\u003e\nI, I don\u0026#39;t even know how to work this thing, right? That\u0026#39;s the difference. The senior pastor gets up weekly to prepare or to present prepared content to a group of people, to a room full of people. So that bodes well for you. Why does that bode well for you? Because your, your, uh, social media accounts on your, on, um, Instagram, Facebook, TikTok, whatever, people probably follow your church because they go to your church. And so therefore, when they see your senior pastor on a video, that\u0026#39;s a very recognizable face that\u0026#39;s much more recognizable than your church communications person. No offense, that\u0026#39;s you watching this, or your digital marketing specialist. Again, no offense if that\u0026#39;s you watching this, or even your youth pastor who you handed your phone to and said, Hey, please keep us relevant on social media. They may see the youth pastor preach 1, 2, 3, 4, 5 times a year, but they see the senior pastor preach almost weekly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:21):\u003cbr\u003e\nAnd so when they\u0026#39;re scrolling through a feed and they see the senior pastor on your social media, he is going to be a very recognizable person. He\u0026#39;s also probably your most skilled communicator. So also you can use that to your advantage. Put your most skilled, uh, oral, um, person, oral, uh, presenter out there for the, for both your church people to see, but also for other people to see, which leads us to our third distinct advantage for churches advantage. Number three is that content creation and the sharing of that created content hits at a unique intersection of what most churches are looking to do. So what are most churches looking to do? Well, you can go back to Matthew chapter 28, verse 18 through 20. Jesus says, all authority in heaven and on earth has been given to me. Therefore, go make disciples of all nations, baptizing them in the name of the Father, the Son, the Holy Spirit, teaching them to obey everything that I have commanded you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:23):\u003cbr\u003e\nAnd surely I am with you always, even to the very end of the age, baked within the great commission, we find something that comes from the greatest commandment. Matthew chapter 22, where Jesus says you are to number one, love the Lord your God with your heart, soul, mind, and strength. And second, love your neighbor as yourself. What is the church meant to do? The church is meant to help people learn the ways, the methods, the mission, the the content, the character, the competencies of Jesus to adopt those things. So for believers to grow more and more into the image and likeness of Jesus. And also the church is meant to go to make disciples, to reach out beyond our walls, to share and show the love of Jesus. And short form, vertical video content hits at the intersection where both your church people are, and people outside of your walls are living. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:19):\u003cbr\u003e\nAnd so both are scrolling through social media, both are scrolling through some sort of discovery algorithm on one of the four core social media platforms, Facebook, Instagram, YouTube, or TikTok. And boom, they\u0026#39;re stopped with an inspirational message because it\u0026#39;s a weekly thing curated by your senior leadership. And now they are stopping, scrolling and looking at a video and being encouraged, equipped, and discipled. All right, so now what? So with these three distinct advantages, now, what does this mean for you? Well, you might be watching this and you might be, um, a church leader who doesn\u0026#39;t have any time to really do anything about that. You might be a, uh, marketing manager and you can\u0026#39;t get your senior pastor to let you onto these platforms. So the first thing you need to do is you need to, uh, use a little bit of persuasion maybe, and show some analytics about the popularity of these discovery algorithm, um, apps, and the fact that every single social media platform is pushing and highlighting and promoting this type of content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:21):\u003cbr\u003e\nThe other thing, if you\u0026#39;re already live streaming your service, which Covid brought most people into that, um, then take clips, then watch through your sermon and, and take some clips and watch through them. If you are interested in, um, looking through some examples of ones that I have done in my own ministry and for other ministries of places that I am in partnership with, uh, hit me up, reach out to me. Um, you can DM me on Instagram at Clason nick or on TikTok at Clason nick to see some of those examples. Uh, but be looking through your live stream messages to, um, find two or three different clips that you can post and promote a week. Now, what if you\u0026#39;re not live streaming? What do you do? Well, you can go back to another episode. I\u0026#39;ll drop the, the episode link in the show notes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:08):\u003cbr\u003e\nBut I gave my complete custom setup for it, creating YouTube content for churches on a budget. And the primary thing that I, I recommend is that I recommend that you, uh, pre film your talks. So I\u0026#39;ll give you an example. I\u0026#39;m a youth pastor in a, a church with a fairly large auditorium, but we, the auditorium that I\u0026#39;m in is not the main auditorium. So we don\u0026#39;t have all the bells and whistles to do a live stream. And so instead of us trying to jimmy rig a phone in the back or figure out a way to like drop $50,000 to retrofit our auditorium, uh, to do a good live stream, I take my camera on my phone, prop it up on a tripod and fill myself or any one of the other people on our team before we deliver the message live on a Wednesday. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:53):\u003cbr\u003e\nSo we use that to post on YouTube, and then we go back to that content to edit and, and clip out the things. So the other things that you need to be doing, um, as you\u0026#39;re listening to sermons, is you wanna be listening to things that are good hooks. Uh, so yesterday I was sitting in a sermon, I was sitting in my, my church\u0026#39;s sermon, um, and I heard my pastor give this analogy, this five finger analogy of how to learn and, and know and memorize God\u0026#39;s word better. And I thought, boom, that\u0026#39;s an amazing reel. So I\u0026#39;m gonna go find it and I\u0026#39;m gonna clip it up. Um, and so if you\u0026#39;re interested in that, head to my TikTok or head to, uh, my Instagram to check out example of that or just DM me for the link, I\u0026#39;ll show it to you Again, that\u0026#39;s Instagram, TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:33):\u003cbr\u003e\nUm, and my handle is at Clason, c l a s o n, Nick, n i c k. So, um, and then, uh, hone your editing skills. Here\u0026#39;s the beautiful thing. If you don\u0026#39;t have the, the best software to do it on a computer, you can do most of it on the TikTok app. So you can bring clips into your TikTok app and use the studio, uh, feature to edit that. Again, if you don\u0026#39;t know how to do it. If you\u0026#39;ve never opened TikTok before and you\u0026#39;re like, what in the world am I looking at? Head to the link in my show notes and grab our free ebook on how to edit and post a TikTok completely from start to finish. It will show you how to use the studio feature in TikTok, how to edit and how to, um, create clips that matter, that grab people\u0026#39;s attention. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:22):\u003cbr\u003e\nUm, and that stop the scroll. The biggest thing you\u0026#39;re looking for when you\u0026#39;re clipping things up is not just to put little clips of your pastor out there, but you\u0026#39;re looking to find a good hook. And either your pastor says a hook creates a good hook in his talking, or if he doesn\u0026#39;t, you can use that, that famous voiceover feature and say, um, you know, using like the AI auto sound thing, this is like five ways to memorize and learn scripture. Cuz I don\u0026#39;t know that my pastor gave a good hook for that. So I\u0026#39;ll do that, probably voiceover effect and then boom, I\u0026#39;ll clip his thing up and I mean, he took probably five minutes on it and I\u0026#39;m gonna clip it down into under 60 seconds. So I\u0026#39;m just gonna make it quick, quick cuts fast, uh, memorable, and boom, it\u0026#39;s gonna be out there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:05):\u003cbr\u003e\nSo if you found this helpful, glad you\u0026#39;re here. Thanks for jumping in. Listen, you have the message and hope that is available to the entire world. So don\u0026#39;t be afraid or ashamed or shy to share it. Use social media. Um, lean in to hybrid to get the message of God\u0026#39;s people out there, both to remind and remember, um, or to remind your disciples, the people in your congregation about the message from Sunday to be encouraged throughout the week, to continue to take steps more and more in their faith, to look more and more like Jesus and to reach those around us who maybe have not yet found the hope of Jesus, but can find that through the body and work of a local church. And you are directly in the intersection of that. Whatever your role is, pastor, youth pastor, digital specialist, church communications person, excited to have you with us on the journey. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:02):\u003cbr\u003e\nWe clip up little, uh, clips of these every single episode and drop \u0026#39;em onto my personal TikTok at Cliff and Nicki can grab the link there in the show notes. Uh, we will have transcripts for this episode at \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e wherever you listen to this on whatever podcast platform catcher. Glad to have you with us. Glad you\u0026#39;re listening in your ear holes. If you found this helpful, would you rate it, leave a comment, and maybe share with the, so that they also can, uh, learn about the importance people around. And we will talk to you next time. Stay Hybrid.\u003c/p\u003e","summary":"In this Episode, Nick breaks down the advantage that churches have on social and with digital media in 2023 and beyond. And how your church can lean into that advantage, not only to train, equip and raise up your own members, but also to reach those around you with the message and hope of Jesus.","date_published":"2023-02-09T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b68c7b85-8daf-440e-a151-3cfeff6ed9b2.mp3","mime_type":"audio/mpeg","size_in_bytes":10126326,"duration_in_seconds":1254}]},{"id":"3a0c360f-b802-44db-8b74-f442fc5e1079","title":"Episode 029: Is Digital a Valid method to Preach God's Word?","url":"https://www.hybridministry.xyz/029","content_text":"In this episode, Nick takes his listeners on a journey through his deep dive on asking the question \"Is Digital a valid method to preach God's word to the world?\" He explores what preaching is, the ways in which God has spoken over the years, the purpose of the church and then ultimately gives a conclusion!\n\nSHOWNOTES\nFor all things Hybrid Ministry head to http://www.hybridministry.xyz\nHangout with Nick:\nhttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nhttps://www.tiktok.com/@clasonnick\n\nFREE E-Book: \"Have I already Ruined my TikTok Account?\"\nhttps://www.hybridministry.xyz/articles/ebook\n\nThe Best YouTube strategy for 2023 and Beyond!\nhttps://www.hybridministry.xyz/021\n\nTIMECODES\n00:00-03:16 Intro\n03:16-05:04 The Theology of Preaching\n05:04-09:17 The high calling of being a preacher of God's Word\n09:17-10:30 God has chosen to speak\n10:30-13:58 God has chosen surrogate voices\n13:58-18:45 What is preaching?\n18:45-30:47 The purpose of the Church\n30:47-37:31 Can you share the message of Jesus online?\n37:31-38:47 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWell, hey there everybody. Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason, excited to be here with you. And I just wanted to invite you, if you have not yet, check out our website http://www.hybridministry.xyz. If you didn't know, we have complete show transcripts that we have created a hundred percent just for you. Um, those are a hundred percent free for you. They're not free to produce, but they are a free gift that we do for every single episode. So if you're like me, where you probably are listening while you're driving or running or exercising or cooking or biking, and then you hear something and you want to, uh, recall it or write it down or take a note or quote or something like that, you can do that through the transcripts. Now, full disclosure, the transcripts are AI and automated automatically generated. \n\nNick Clason (00:57):\nAnd so sometimes they're not the most reliably transcribed, but they  are still a good tool and you usually be able to figure out and get to the right place.  with those other thing I wanna invite you to do is if you have not yet checked out our 100% free ebook that we created, called Have I Ruined My Church's TikTok account just yet? You know, there's a lot of speculation, um, and maybe worry when you log onto TikTok, like, am I doing this right? Is this how this is supposed to look? Did I do this thing wrong? And I just wanna encourage you to grab this ebook, and the answer is probably no. Um, but we'll help you, we'll help you, uh, take your first step post your first TikTok, because the world of vertical and short form video content is not going anywhere. \n\nNick Clason (01:51):\nUm, in fact, it is so saturated in all of the major markets, TikTok, Instagram, Facebook, and YouTube, that for the first time in a very long time, you can post identical content on all four of those platforms. And they will not ding you, they will not take away because you're posting something that was built for another platform while short form and vertical video content was made popular by TikTok. The other platforms are all trying to chase that down and bring that this discovery algorithm into their framework. And so they are Fran frantically trying to make that a reality and trying to make that happen. And so, um, the church has a unique opportunity to not only grow on social media, but take a medium and a platform that prioritizes this, uh, short form video content speaking directly into a camera. Um, which is something that the church has the ability to do quite easily. \n\nNick Clason (02:52):\nLike if you think about it in the past, right? Uh, churches would have, uh, so like have to figure out a way to make graphics, figure out a way to have to get photographers. But now a pastor is actually probably someone who's pretty well versed in communicating to people, and that's what is happening in these short form video, uh, pieces of content. And so it's a really unique, um, and really unprecedented time in the church. So, with all that being said, excited to have you today. Today I want to talk about the theology of preaching. Now, you might be thinking this is not a digital topic. And the reason that I think it's a digital topic is because I think that, um, the teacher, the preacher has, um, the ability and perhaps even responsibility to use social media to spread and share the message of Jesus. \n\nNick Clason (03:46):\nUm, and so the reason I wanted to do this deep dive into preaching is because I wanted to make sure that as I read through an examined different sections and pieces of the New Testament, that I was not speaking out of turn, um, and saying something that, uh, was not theologically accurate, you know, in the land of, well, per like, I guess the anticipated argument, and, and in fairness, I haven't really heard this from anybody, but I wanted to make sure that I, um, wasn't saying something that was not a hundred percent biblically or theologically true. Because again, like I said, I haven't said it yet, but I've circled around this idea. My anticipated idea or anticipated argument was that people might say preaching has to take place in the fabric and context of local church and local community. And so I wanted to examine cuz I wasn't sure that that's actually what was said, um, in the New Testament. \n\nNick Clason (04:50):\nAnd so I wanted, but I wanted to see it for myself. Obviously, I wanted to look at the text and I didn't wanna just go off what I thought or believed or, um, was mostly sure to be true. So let's take a look at the Theology of preaching. So in 1980, a book called Biblical Preaching came out by Hadden Robinson. That was, that was my, um, textbook for, I believe it was Homiletics. Um, which homiletics is the actual, uh, practice or act of delivering a sermon. And so I went to that book, um, and the book is very much a, uh, pro dispositional preaching style verse by verse type of thing. And so he's, he's really building that case the entire way through. And so there's, you know, there's, um, a couple of introductory ideas in the first chapter about what is preaching. Um, but then after that it really dives into the, the ex dispositional side of things and how, how you should focus on that. \n\nNick Clason (05:58):\nBut one of the quotes that I found interesting that Hadden Robinson said was he said, Hey, one should think twice and twice again before nominating himself to that company of preachers. And, um, obviously, um, he's borrowing that from James chapter three, verse one, where James writes, dear brothers and sisters, not many of you should become teachers in the church for me, or sorry, for we who teach will be judged more strictly this, this responsibility of, um, standing in the gap between God who has a message and his people as a preacher or as a prophet as they were in the Old Testament. That is a high responsibility, and those people are going to be judged more harshly. And so Robinson is saying you should think twice and maybe twice again before you, uh, attempt to step into this. It's not just something about glamorous, not just something about, um, you know, like being known noticed, like this is a really high calling. \n\nNick Clason (07:00):\nAnd so I think that it's really important for whoever is listening to this, whether if you're like a social media manager and you are a person on camera a lot, or if you're pulling, um, audio clips or video clips from your pastor's sermons, the the fact remains the same that whoever that person is, and then if, if you are an actual pastor who's doing the, the recording, you will be judged more harshly. So, so take that responsibility for what it is worth, right? Like, it's very important. Matthew Simpson, um, he wrote this. He said, his throne is the pulpit, and he talking about the preacher stands in Christ's stead. His message is the word of God around him are immortal souls. The savior unseen is beside him. The Holy Spirit broods over the congregation, angels gaze upon the scene in heaven, and hell await the issue, await the sermon. \n\nNick Clason (08:00):\nAnd so, uh, same thing, right? Like it's just talking about the, the priority. It's talking about the the level of weight that is on whoever is preaching. All right? And so, uh, I will, uh, throw, uh, a lot of notes, um, a lot of links into the show notes. I'll throw Had and Robinson's, um, link to that book if you wanna check that out. Um, I also found a bunch of articles online that I found pretty helpful. Um, one was from a ministry magazine article. And, um, I just wanna give you a couple of the highlights from that magazine that talk about the importance of preaching. Again, in almost all of these articles are almost all these books, the assumption is that preaching is done in a physical context behind a physical pulpit to a physical congregation. And by no means am I trying to build or make a case that says that that should go away, okay? \n\nNick Clason (08:51):\nBut what I am trying to build and make a case and open a door for is can preaching or can sharing the message of Jesus, can that also be done using different methods and mediums, such as an online medium, uh, like short form, video content, YouTube, TikTok, whatever the case might be. All right? So here's some of the high, uh, high level takeaways from this Ministry magazine article about preaching. All right? So the first thing at a very basic foundational level is this, is that God has chosen to speak. We see in Genesis chapter one, 10 different times it was recorded, it says, God said, we also see five different times in that same chapter of Genesis chapter one, that God called and so to God, words are very important. In fact, his entire creation was speaking. And then the thing, existing plants, animals, light, darkness, day, night, moon, stars, sun, all of that was given to us by the voice and word of God to God, words and breath and speaking, it matters, and it plays an, a pretty important role in the narrative of human history. \n\nNick Clason (10:08):\nFurthermore, uh, God breathed into Adam and gave him his life. And Psalm 33, 6 says, by the word of the Lord, the heavens were made, the host of them and the breath of his mouth. And so, God, there is a very important and, and critical role in the fact that God has even chosen to speak. So God's chosen to speak. God has also called for surrogate voices to, to speak on his behalf. Preaching by the prophets was a, a way of warning the people to get their act together or to, to watch out for some sort of impending judgment that was going to happen because they had not been obeyed. See, God is love, and he's giving all, um, opportunity for mankind to experience and come to salvation. One Timothy chapter two, verse four says, who wants God? Who wants everyone to be saved and to understand the truth? \n\nNick Clason (11:08):\nRomans 10 13 through 16 says this. It says, so everyone who calls on the name of the Lord will be saved. But how can they call on, on him to save him unless they believe in him? How can they believe in him if they've never heard about him? How can they hear about him unless someone tells them? And how will anyone go and tell them without being sent? So that's why the scripture says, how beautiful are the feet of the messengers who bring the good news? But not everyone who welcomes the good news for Isaiah, the prophet said, Lord, who has believed our message? See, there's power in the words. There's power in being saved through the words. And God has a desire for humans to come to that understanding. The, the, the reality is this, is that the, the power comes from you and my and your preacher or whoever. \n\nNick Clason (12:00):\nThe power comes from that person's individual life. It's about the words that are said, but there's power and weight behind it. If there's authority, integrity, um, if, if, if the message is coming from the overflow of somebody's heart, of somebody's life, this, this message is not just about saying the message, right? There's obviously that, that verse where Paul says, uh, even if despite how the gospel is being preached, I rejoice because even if it's in vain, or even if it's not good or whatever, like it is still being preached. And that's true. But the, the more connected you and I and your pastor are connected to the vine, John chapter 15, if, uh, we are connected to the vine, you're reminded that Jesus says, um, apart from me, you can do nothing. Ian Bounds has a quote that says, the sermon is made in the closet. \n\nNick Clason (12:59):\nThe man, God's man is made in the closet. And so then at that point, you and I get to take this idea from Romans chapter 10 or for Timothy chapter two, um, and share it with other people. God desires for all men to come to an understanding. We, we get to be the feet that carry the message to the people who have not heard. How sweet are the feet of those who carry that message, however, is the person's personal life is our personal life, is our heart, is we have the gut check in place because it's really easy on social media, it's really easy on TikTok to get vanity metrics and vanity views and feel like we're actually doing something when in reality we maybe aren't doing anything and we're chasing after selfish gain or selfish motive. So like Ian Bound says, the real sermon, the real is made in his private life in a closet. \n\nNick Clason (13:59):\nAll right, so I got some more articles. Um, what is is preaching, um, I, I, I searched what is preaching, and a quote from, uh, thabiti on Yawe says this. He says, preaching is God speaking in the power of his spirit, about his son from his word through a man. Thessalonians chapter one verse form five says four, we know brothers loved by God that he has chosen you because our gospel came to you not simply with words, but also with power, with the Holy Spirit and with deep conviction. First Thessalonians two 13. And we also thank God continually because when you receive the word of God, which you heard from us, you accepted it as it actually is the word of God. God himself spoke through Paul's preaching, which is at, which is at work in you who believe power is in the word. Um, and also in the messenger, right? \n\nNick Clason (14:59):\nFirst Peter, chapter four, 10 through 11, each one should use whatever gift he has received to serve others faithfully, faithfully, admonishing God's grace in its various forms. And if anyone speaks, you should do so as one speaking the very words of God. And then Matthew chapter 10, verse 19 through 20, when they arrest you, do not worry about what to say or how to say it. Cuz at that time, you'll be given what to say for it will not be you, uh, speaking, but it will be the spirit of your, uh, father speaking through you had Robinson Hadden. Robinson says this, he says, preach means to cry out Harold or exhort, second Timothy, chapter four, verse two. So preaching should so stir a man that he pours out the message with passion and fervor. See, scripture already has authority. And so Robinson's argument, right, like I was saying, is one for expository preaching, which obviously he's speaking and writing this with a mindset of, uh, really I feel like he's arguing expository versus, uh, like topical or whatever. \n\nNick Clason (16:10):\nAnd he's also arguing it with the assumption that this is taking place within the context of a local church with a pastor who's standing behind a pulpit who has the word of God open in front of him, and he's preaching out of it. And he's saying that the authority comes from the word of God. And so if we're going to take that and transfer this to a digital format, the same is true. You see, it's really easy, especially on TikTok. It's all about quick and the hook and about capturing attention. And I think those things are true. And by the way, those things are still true for live preaching in the room sermons, um, capturing people's attention, making sure it's relevant, taking what is true in God's word, and also making it true in their life or relevant in their life. However, the authority, the intersection there between, uh, the word of God and the relevancy, um, of the, of, uh, the message, the intersection of that needs to be God's word. \n\nNick Clason (17:01):\nThat is where the authority falls and comes from. All right, so back to Robinson, right? An expository definition. Um, he says this, he says, so, so the passage, uh, governs the sermon. The expository communicates a concept. The concept then comes from the text. The concept is applied to the expository. And then, um, the concept is then applied to the hearer. Okay? And so oftentimes a complaint about expository preaching is that it's not very relatable, it's boring, it's dry. Okay? Check out this quote from Robinson. I found it incredibly eye-opening, especially as I'm doing this research in light of, can this be a digital means a digital format? He said, seldom do normal people lose sleep over the, the jutes, the Canaanites or the, the parasites. Uh, or even about what Abraham, Moses or Paul had said or done. He said, what they do lie awake, wondering is about grocery prices, crop failures, corals with a girlfriend, the diagnosis of malignancy, of frustrating sex life, the rat race where the rat only seems to ever win. \n\nNick Clason (18:10):\nSo if a sermon does not make much difference in that world, they wonder if it makes any difference at all. And I would say, and I would make the argument that the same is true if you're going to try and preach and share the message of hope of Jesus online, cuz people are, are not scrolling through TikTok worried about the JB besides Canaanite pairs, that's Abraham, Moses, or Paul. But what they will care about is when you can take those things and make them relevant and apply them back over to the worries, the frustrations, the day-to-day life, things that are causing them concern. \n\nNick Clason (18:47):\nSo all of that is about preaching. All of that is about good fact that God chose to speak, he uses surrogate voices and preaching must inspire, um, and be relevant for people, uh, to take the message and apply it back over to their lives. The question then is, what is the role of preaching in the church? And is preaching an exclusive thing that can only happen in the context of a local church body, right? Then that would be, that would be, um, pretty important to, to figure out, um, especially in light of, of this argument. And, you know, in a lot of cases, I, I feel as though my audience, and if this isn't you, that's obviously fine. You're obviously welcome here. You can, can learn and from what we're talking about, but I feel in a lot of ways my audience is aimed at a person who is already in a local church, um, who's working for a local church and who's already seeing a lot of these things sort of like happening and take place. \n\nNick Clason (19:48):\nThe question I have then is, what is the purpose of the local church? You know, we went into that a little bit in the last episode, so I'll drop the link to that in the show notes. Uh, I also then looked up, um, an article I found on, um, desiring god.org, which is John Piper's website, and he has seven qualifications for the church. So he has seven qualifications and a averse or two that sort of like, uh, support it. And so I also look those verses up and I'm gonna read those verses when I'm done, um, so that you understand where he's getting his, his basis for. So he's, he's making a statement, um, and tying it to a, a scripture. And I'm gonna read the actual scripture so that you hear that scripture, um, as well, not just like the reference to, okay, so the first thing that he says, he says that people must give evidence in the remember, uh, the basis for local church. \n\nNick Clason (20:39):\nUm, so number one basis for a local church, or what is a local church, that people must give evidence that they are believers, that they, they trust Jesus as their savior and Lord, the New Testament makes it very clear that we are adopted into the family of God through our faith. And that comes from John chapter one, verse 12 and 13, but to all who believe him and accept him, he gave the right to become children of God. They're reborn not with physical birth resulting from human passion or pl or a plan, but a birth that comes from God. The second basis, the second qualification of a local church is that people must be baptized. Jesus commanded a Matthew chapter 28, verse 19, that the way to make disciples was to baptize them and to teach them. And this was the uniform practice in the early church. \n\nNick Clason (21:21):\nMatthew 28 19 says, therefore, go make disciples of all nations, baptiz them in the name of the Father and the Son and the Holy Spirit. The third basis for the local church is that there must be a regular assembly. A group of people who only came together, say once a year, could not rightly be called a local church because they are a central activities of the church, which lose their meaning when not done corporately. So therefore, Hebrews 10 25 commands us not to neglect meeting together to hear. Hebrews 10 25 says this, let us not neglect our meeting together as some people do, but encourage one another, especially now that the day of his return is drawing near. Uh, just a quick pause here. I would say in a lot of ways, I think the gathering together, um, a lot of it is not, um, at this point in 2023, is not necessarily for information transfer. \n\nNick Clason (22:11):\nI think, um, that that has been solved through means like podcasting and YouTube videos and, um, people can even listen to worship music on Spotify. Now, I think one of the major factors of the local church is for this is for encouragement. I think that life is hard. I think that people are lonely. And I think that coming together in a gathering, in a regular gathering is for encouragement. Um, that complicates things a little bit when most churches gather together to sit down in rows and look ahead and watch a person talk for a half an hour. And I think that's where I can make the argument that you can take that same content that you're delivering in a 30 minute sermon and distribute it and disseminate it out online. You can also do it in that format. But I think that there should be something meaningful there for the regular assembly, that there should be some sort of encouragement. \n\nNick Clason (23:04):\nA lot of churches have Sunday school classes or small groups that meet to do that and to fill that, to fulfill that function. And I just think that, um, we have made that a second tier priority, um, in the church. And I think in 2023 and beyond, with information and all-time high and an all-time level of availability, I think that what people really want and need and are looking for is that encouragement. So I'll continue going on. Uh, the fourth marker of a local church is, it says, among these meetings, there must be, um, gathering for worship. This follows inevitably from the ultimate value placed on Jesus Christ who calls us together from our rela uh, relation to God. Through him, the church is destined to live, uh, to the praise of God's glory. Ephesians chapter one, verse six, 12 and 14, and therefore, it will contradict our nature not to assemble for worship. \n\nNick Clason (24:00):\nUm, acts chapter two, uh, 47, and then Romans 15, six through seven. So Ephesians 1, 6, 12, and 14 says, so we praise God for the glorious grace that he has poured out on us who belonged to his dear son. Verse 12, God's purpose was that we, Jews who are the first to trust Christ would bring praise and glory to God. And verse 14, the spirit of God's guarantee that he will give us inheritance. He promised that he has purchased us to be his own people. He did this so that we would praise and glorify him. So because of what he did right, we would, we would as a result, praise and glorify him. And, and because of that, then Piper is making the argument that that's the church should be, um, built on worship and adoration and, and praise of God. Acts chapter two verse, uh, acts 2 20 47. \n\nNick Clason (24:50):\nActs 2 47 says, all while praising God and enjoying the goodwill of all the people, and each day the Lord added to their fellowship, those who are being saved, Romans 15, six and seven, then all of you can join together with one voice giving praise and glory to God the father of our Lord Jesus Christ. Therefore, accept each other just as Christ has accepted you, so that God will be given all the glory. The fifth marker of the church. Our meetings must include exhortation from the word of God, right? This is pay attentional to this one. This is really what this entire podcast is centered on. Um, we were born and new through the living and abiding and the word of God, first Peter 1 23. And our life in Christ is preserved not by bread alone, but by every word that precedes out of the mouth of God. \n\nNick Clason (25:35):\nMatthew four, four, the shepherds of the church are the provision that God has made for feeding his sheep. Therefore, we strive not to be the church where the word of God is neglected. First Peter one twenty three, for you have been born again, but not to a life that will quickly end. Your new life will last forever because it comes from the eternal living word of God. Matthew four, four, Jesus told Satan, no, the scriptures say, please people or not, not please people do not live on bread alone, but by every word that precedes out of the mouth of God. Um, I do think that God has put pastors and shepherds in place to help feed his sheep, but I think that that really the role and mission of the church is, um, as Paul says in Ephesians is, is to equip the saints for works and acts of service. \n\nNick Clason (26:17):\nAnd so I think in a lot of ways also it says in, I can't remember, I didn't write this one down first or second Peter, that we have everything we need for life and godliness, where a priesthood of all believers. And so people who believe in God should be given the tools to feed themselves to grow in their own faith on their own. And so, yes, I believe that you should gather together to hear a preacher who's poured over a week and remember the, the, the, the power from the word of God comes from the private, private life of the preacher, all that. However, I think the preacher should also be not just teaching the person, uh, like giving them a fish, right? But teaching them how to fish so that they can have that lifetime of learning. And we have, and I think that that a lot, a lot of that learning, um, with that requires some discernment. \n\nNick Clason (27:00):\nLike especially with so much out there, social media, articles, whatever the case might be. Uh, I think the, one of the main things that needs to take place is discernment. Like how do you know if you believe this? If, if this article you're reading lines up matches up with your belief in God and if your, and if it lines up with what the Bible actually has to say. So how do you take what the Bible has to say and and weigh that and measure that against what you're reading, what you're consuming, what you're listening to. So, uh, I'll continue on number six, along with worship and the exoration, we must celebrate in the Lord's supper in order to be the church. We're committed to do this in remembrance of Christ. Luke 2219 and first Corinthians 11, four, neglecting this ordinance might seem, uh, inconsequential at first, but I think a church will bleed to death through the amputation. \n\nNick Clason (27:49):\nLuke 2219 says, then Jesus took some bread, gave thanks to God, broke it in in pieces, and he gave it to his disciples saying, this is my body which is given to you. Do this in remembrance of me, first Corinthians 1124, and give, and gave thanks to God for it. Then he broke it in pieces and said, this is my body, which is given for you. Do this in remembrance of me. This is a gigantic argument for the importance of physical gathering. You, you really cannot partake in the Lord's supper together as a, as a body of Christ without a physical gathering together. You can, um, church has that before, took communion every single week. And so as a part of their online experience, they would encourage people to grab crackers and juice and do it in their homes. And we did that during Covid cuz that was required necessary. \n\nNick Clason (28:30):\nBut I think that there's something about doing it in a communal way. Again, I would not, I would argue though, that like when we're sitting in rows and the pastor comes out on stage and leads everyone through communion, I, I don't know that that's really communal, like you're together. But is that actually what he was just talking about there? And that's where, that's where I think the, the, the 21st century American breakdown from church is a has been away from family and more towards a theater or observatory way of church. And that's what I'm saying, encouragement and communal and all these things that, that do happen within the context of a physical church gathering. I do think that it's, it's not actually being played out that way. So you can make that argument like, well, yeah, you need to be together and whatever, but like when I'm sitting in a row, shoulder to shoulder and staring at the back of someone's head, I'm not really getting to know them, not really doing that thing that way. \n\nNick Clason (29:22):\nUm, that's just how we have come to land here out of, out of history. Like historically this, we've been doing it this way, so we're doing it this way again, as opposed to like really, like I said, leaning into less on the information side cuz information's now much more available, but more leaning more into the relational side. Last thing, um, from Piper's article, finally, all of this must take place with the, with the guidance of duly appointed leaders. Paul appointed elders in all churches, acts 1423. He gave instructions about the qualifications of deacons and elders in first Timothy three and tied this one. Full disclosure, I did not write those out, so you can go check those out on your own if you want. And he said that Christ had given pastors teachers to the church to equip the saints for ministry. Ephesians four, one through 12. \n\nNick Clason (30:13):\nI referenced that earlier. Uh, there have always been disagreements about what to call these leaders and how to organize them, but they must be present in a group in order for that group to be a church. Historic Christianity has always affirmed this. So Acts 14, Palm Barnabas also appointed elders in every church with prayer and fasting. They turn the elders over to the care of the Lord in whom they'd put their trust. And then Ephesians for one through 12, therefore I prisoner for serving the Lord beg you to lead a life worthy of your calling. You've been called by God and their responsibility is to equip God's people to do his work and to build up the church, the body of Christ. \n\nNick Clason (30:50):\nAll right, so with all that, with all those different pieces of, of writing and articles and excerpts from books, what's the conclusion? So what I believe very strongly is that the church is God's plan, a for redeeming his people. Matthew chapter 16, Caesarea Philippi upon Peter's proclamation that Jesus is the Christ, the son of the living God. Jesus says upon this, I will build my church and the gates of hell will not prevail against it. And so, uh, not only is the church going to be successful, but also it is God's plan, a for bringing about redemption and restoration to his people. I also believe that the church should include as Piper laid out elements of worship and teaching. And as I said in the last podcast, living out the one another's, he said it in one of his points about the importance of encouragement of meeting together. \n\nNick Clason (31:51):\nI think that there's a, like I said earlier, and I did a little sidebar, uh, earlier, I think there's a lot more there and I think there's a lot more opportunity for the church to be more encouraging in lifting up one another. And so I think it's, I think it's ultimately God's desire that everyone comes to a knowledge of salvation of him. And I also believe, and I, and I see it pretty clearly, that it's Jesus' command for us to go and make disciples teaching them. And and I think that's probably done through the context of community. Now, like I said, I think we can get it twisted and say when we're sitting in rows, the way that the church has been set up for, for a century or longer now, that that's community because we're in the room together. And I don't actually think that that's the most effective form of community. \n\nNick Clason (32:43):\nAnd I think most pastors would say that's not the most effective form of community. However, no one has really tried to break that. Um, and if they do, they're often considered sort of like hippies and people just trying to be like super offshoot of Christianity, right? But people who live, um, best in the context of community, people who have committed to a local assembly, a local body, a local acc, the church, um, those people are the ones who then can live out this command from Jesus to both be discipled and to be discipling others, teaching them about the commands of Jesus. And that's not just the pastor's job, it's the pastor's job to help equip set up framework, um, do this under the, the guidance and assembly and all these things. Okay? But in addition to the content from God's word, there's an encouragement of one another that needs to be lived out and needs to be expressed. \n\nNick Clason (33:40):\nAnd however, I think in addition to all of that, we see Paul and we see Jesus and we see his disciples, like when Jesus sends out the 72, that they have a high level of urgency and priority to go and share the gospel to the people that have not yet heard the message of Jesus. And I do believe that digital vertical, short form video, long form video, audio podcasting, TikTok, is today's opportunity to help go out into the fray infringes to share the message of help found in the gospel. Like, like Paul, right? Almost every one of his letters was written to a church that he was not in physical proximity to. He had a relationship with them, he had met them before, maybe he hadn't, he just heard about 'em in a couple cases. But he sends and uses the, the communication means and effort of his day and age, and he uses it to get in contact with different churches. \n\nNick Clason (34:44):\nAnd I believe that TikTok is today's opportunity to share the message of hope that's found in the gospel if we're borrowing from the marketing world and looking at like a funnel, right? Like the top of the funnel is the widest, and that's the awareness phase. And then people might move into a consideration phase and then a conversion phase, and then to the fact down in the lowest part of the funnel, um, where they are expressing loyalty. And then finally, they are expressing a advocacy. And I think that the church can, um, follow a similar way. And I think that that TikTok, I think that social media often is a top of the funnel type of thing. I don't know that you are gonna pray with anybody to receive Christ over TikTok. You might, and that'd be an amazing story. But I think in a lot of ways a person is, is hovering around the top of the funnel, gaining an awareness of Jesus, um, and, and maybe even your church, and then moving down that funnel more and more and more until finally I take a step into real live, authentic personal community. \n\nNick Clason (35:44):\nAnd the church world is very similar. Jesus set up the very same framework, right? Jesus said, um, Hey, explore who I am, where he, where he gives the invitation to Andrew and John, and he says, come and see. And then out of that, he, he allows them to follow him or, or connect with him and with some other disciples. And then he really ch he leans in, he challenges them, goes from following me to, I will make you, I will change you, um, make you into fishes of men. And that's what we see a lot of the growth of them internally. And then finally, the most growth is when he turns and pivots and he says, now it's your job to go and multiply. And that's why we see much joy out of Jesus when the 72 come back, because the 72 is the, the second and third and fourth generation of disciples. \n\nNick Clason (36:31):\nIt's not just his disciples, the ones that we know, the ones that are listed, Peter, James, John, Andrew. But it's, it's their disciples, the ones that they've shared the message with. Those 72 go out and they also bear much fruit. That's the framework that Jesus has built up for multiplication. And so, um, we can, as the church, we can lean into that come and see, and that follow me, those entry level places. And in a lot of times those have been set up in physical gatherings in the worship environment. And that is a place where people can come and explore. But I think, um, in today's day and age, they're also doing a lot of that exploration in the palm of their hands, on their phones, on their devices and on their screens. And they're looking at their, at their phones. They're asking questions about, who is this man? \n\nNick Clason (37:13):\nJesus, what is this you say about faith? And as they're scrolling through TikTok to yes, be entertained and to yes, find another silly video or whatever they're looking for, they might also find something meaningful, something spiritual and something where you can say, Hey, come and see. Hey, listen guys, I hope you found this episode helpful. Uh, it was a deep dive. Um, it was heavy and there was a lot of, uh, scripture and quotes and stuff like that. And so, um, I will post, um, all the links to everything I've done in the show notes. Of course, there's free transcripts and you know what I'll do, I'll include my notes for this, um, in the, the notes as well. So you can get all that over at hybridministry.xyz. Go grab the ebook, go watch the YouTube video and how to post. And um, guys, listen, there is a lost and dying world out there, and that's why this is so important, not for you to get a thousand million hundred views on a TikTok video, but so that people who don't have a relationship with Jesus come to an understanding of a relationship with Jesus. \n\nNick Clason (38:15):\nAnd maybe just, maybe that's through you giving them an opportunity to explore and open the door. So keep doing what you're doing, blessings on you and your ministry, and we'll talk again.","content_html":"\u003cp\u003eIn this episode, Nick takes his listeners on a journey through his deep dive on asking the question \u0026quot;Is Digital a valid method to preach God\u0026#39;s word to the world?\u0026quot; He explores what preaching is, the ways in which God has spoken over the years, the purpose of the church and then ultimately gives a conclusion!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nFor all things Hybrid Ministry head to \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nHangout with Nick:\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eFREE E-Book: \u0026quot;Have I already Ruined my TikTok Account?\u0026quot;\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eThe Best YouTube strategy for 2023 and Beyond!\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/021\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/021\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-03:16 Intro\u003cbr\u003e\n03:16-05:04 The Theology of Preaching\u003cbr\u003e\n05:04-09:17 The high calling of being a preacher of God\u0026#39;s Word\u003cbr\u003e\n09:17-10:30 God has chosen to speak\u003cbr\u003e\n10:30-13:58 God has chosen surrogate voices\u003cbr\u003e\n13:58-18:45 What is preaching?\u003cbr\u003e\n18:45-30:47 The purpose of the Church\u003cbr\u003e\n30:47-37:31 Can you share the message of Jesus online?\u003cbr\u003e\n37:31-38:47 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, hey there everybody. Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason, excited to be here with you. And I just wanted to invite you, if you have not yet, check out our website \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e. If you didn\u0026#39;t know, we have complete show transcripts that we have created a hundred percent just for you. Um, those are a hundred percent free for you. They\u0026#39;re not free to produce, but they are a free gift that we do for every single episode. So if you\u0026#39;re like me, where you probably are listening while you\u0026#39;re driving or running or exercising or cooking or biking, and then you hear something and you want to, uh, recall it or write it down or take a note or quote or something like that, you can do that through the transcripts. Now, full disclosure, the transcripts are AI and automated automatically generated. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:57):\u003cbr\u003e\nAnd so sometimes they\u0026#39;re not the most reliably transcribed, but they  are still a good tool and you usually be able to figure out and get to the right place. \u003claugh\u003e with those other thing I wanna invite you to do is if you have not yet checked out our 100% free ebook that we created, called Have I Ruined My Church\u0026#39;s TikTok account just yet? You know, there\u0026#39;s a lot of speculation, um, and maybe worry when you log onto TikTok, like, am I doing this right? Is this how this is supposed to look? Did I do this thing wrong? And I just wanna encourage you to grab this ebook, and the answer is probably no. Um, but we\u0026#39;ll help you, we\u0026#39;ll help you, uh, take your first step post your first TikTok, because the world of vertical and short form video content is not going anywhere. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:51):\u003cbr\u003e\nUm, in fact, it is so saturated in all of the major markets, TikTok, Instagram, Facebook, and YouTube, that for the first time in a very long time, you can post identical content on all four of those platforms. And they will not ding you, they will not take away because you\u0026#39;re posting something that was built for another platform while short form and vertical video content was made popular by TikTok. The other platforms are all trying to chase that down and bring that this discovery algorithm into their framework. And so they are Fran frantically trying to make that a reality and trying to make that happen. And so, um, the church has a unique opportunity to not only grow on social media, but take a medium and a platform that prioritizes this, uh, short form video content speaking directly into a camera. Um, which is something that the church has the ability to do quite easily. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:52):\u003cbr\u003e\nLike if you think about it in the past, right? Uh, churches would have, uh, so like have to figure out a way to make graphics, figure out a way to have to get photographers. But now a pastor is actually probably someone who\u0026#39;s pretty well versed in communicating to people, and that\u0026#39;s what is happening in these short form video, uh, pieces of content. And so it\u0026#39;s a really unique, um, and really unprecedented time in the church. So, with all that being said, excited to have you today. Today I want to talk about the theology of preaching. Now, you might be thinking this is not a digital topic. And the reason that I think it\u0026#39;s a digital topic is because I think that, um, the teacher, the preacher has, um, the ability and perhaps even responsibility to use social media to spread and share the message of Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:46):\u003cbr\u003e\nUm, and so the reason I wanted to do this deep dive into preaching is because I wanted to make sure that as I read through an examined different sections and pieces of the New Testament, that I was not speaking out of turn, um, and saying something that, uh, was not theologically accurate, you know, in the land of, well, per like, I guess the anticipated argument, and, and in fairness, I haven\u0026#39;t really heard this from anybody, but I wanted to make sure that I, um, wasn\u0026#39;t saying something that was not a hundred percent biblically or theologically true. Because again, like I said, I haven\u0026#39;t said it yet, but I\u0026#39;ve circled around this idea. My anticipated idea or anticipated argument was that people might say preaching has to take place in the fabric and context of local church and local community. And so I wanted to examine cuz I wasn\u0026#39;t sure that that\u0026#39;s actually what was said, um, in the New Testament. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:50):\u003cbr\u003e\nAnd so I wanted, but I wanted to see it for myself. Obviously, I wanted to look at the text and I didn\u0026#39;t wanna just go off what I thought or believed or, um, was mostly sure to be true. So let\u0026#39;s take a look at the Theology of preaching. So in 1980, a book called Biblical Preaching came out by Hadden Robinson. That was, that was my, um, textbook for, I believe it was Homiletics. Um, which homiletics is the actual, uh, practice or act of delivering a sermon. And so I went to that book, um, and the book is very much a, uh, pro dispositional preaching style verse by verse type of thing. And so he\u0026#39;s, he\u0026#39;s really building that case the entire way through. And so there\u0026#39;s, you know, there\u0026#39;s, um, a couple of introductory ideas in the first chapter about what is preaching. Um, but then after that it really dives into the, the ex dispositional side of things and how, how you should focus on that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:58):\u003cbr\u003e\nBut one of the quotes that I found interesting that Hadden Robinson said was he said, Hey, one should think twice and twice again before nominating himself to that company of preachers. And, um, obviously, um, he\u0026#39;s borrowing that from James chapter three, verse one, where James writes, dear brothers and sisters, not many of you should become teachers in the church for me, or sorry, for we who teach will be judged more strictly this, this responsibility of, um, standing in the gap between God who has a message and his people as a preacher or as a prophet as they were in the Old Testament. That is a high responsibility, and those people are going to be judged more harshly. And so Robinson is saying you should think twice and maybe twice again before you, uh, attempt to step into this. It\u0026#39;s not just something about glamorous, not just something about, um, you know, like being known noticed, like this is a really high calling. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:00):\u003cbr\u003e\nAnd so I think that it\u0026#39;s really important for whoever is listening to this, whether if you\u0026#39;re like a social media manager and you are a person on camera a lot, or if you\u0026#39;re pulling, um, audio clips or video clips from your pastor\u0026#39;s sermons, the the fact remains the same that whoever that person is, and then if, if you are an actual pastor who\u0026#39;s doing the, the recording, you will be judged more harshly. So, so take that responsibility for what it is worth, right? Like, it\u0026#39;s very important. Matthew Simpson, um, he wrote this. He said, his throne is the pulpit, and he talking about the preacher stands in Christ\u0026#39;s stead. His message is the word of God around him are immortal souls. The savior unseen is beside him. The Holy Spirit broods over the congregation, angels gaze upon the scene in heaven, and hell await the issue, await the sermon. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:00):\u003cbr\u003e\nAnd so, uh, same thing, right? Like it\u0026#39;s just talking about the, the priority. It\u0026#39;s talking about the the level of weight that is on whoever is preaching. All right? And so, uh, I will, uh, throw, uh, a lot of notes, um, a lot of links into the show notes. I\u0026#39;ll throw Had and Robinson\u0026#39;s, um, link to that book if you wanna check that out. Um, I also found a bunch of articles online that I found pretty helpful. Um, one was from a ministry magazine article. And, um, I just wanna give you a couple of the highlights from that magazine that talk about the importance of preaching. Again, in almost all of these articles are almost all these books, the assumption is that preaching is done in a physical context behind a physical pulpit to a physical congregation. And by no means am I trying to build or make a case that says that that should go away, okay? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:51):\u003cbr\u003e\nBut what I am trying to build and make a case and open a door for is can preaching or can sharing the message of Jesus, can that also be done using different methods and mediums, such as an online medium, uh, like short form, video content, YouTube, TikTok, whatever the case might be. All right? So here\u0026#39;s some of the high, uh, high level takeaways from this Ministry magazine article about preaching. All right? So the first thing at a very basic foundational level is this, is that God has chosen to speak. We see in Genesis chapter one, 10 different times it was recorded, it says, God said, we also see five different times in that same chapter of Genesis chapter one, that God called and so to God, words are very important. In fact, his entire creation was speaking. And then the thing, existing plants, animals, light, darkness, day, night, moon, stars, sun, all of that was given to us by the voice and word of God to God, words and breath and speaking, it matters, and it plays an, a pretty important role in the narrative of human history. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:08):\u003cbr\u003e\nFurthermore, uh, God breathed into Adam and gave him his life. And Psalm 33, 6 says, by the word of the Lord, the heavens were made, the host of them and the breath of his mouth. And so, God, there is a very important and, and critical role in the fact that God has even chosen to speak. So God\u0026#39;s chosen to speak. God has also called for surrogate voices to, to speak on his behalf. Preaching by the prophets was a, a way of warning the people to get their act together or to, to watch out for some sort of impending judgment that was going to happen because they had not been obeyed. See, God is love, and he\u0026#39;s giving all, um, opportunity for mankind to experience and come to salvation. One Timothy chapter two, verse four says, who wants God? Who wants everyone to be saved and to understand the truth? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:08):\u003cbr\u003e\nRomans 10 13 through 16 says this. It says, so everyone who calls on the name of the Lord will be saved. But how can they call on, on him to save him unless they believe in him? How can they believe in him if they\u0026#39;ve never heard about him? How can they hear about him unless someone tells them? And how will anyone go and tell them without being sent? So that\u0026#39;s why the scripture says, how beautiful are the feet of the messengers who bring the good news? But not everyone who welcomes the good news for Isaiah, the prophet said, Lord, who has believed our message? See, there\u0026#39;s power in the words. There\u0026#39;s power in being saved through the words. And God has a desire for humans to come to that understanding. The, the, the reality is this, is that the, the power comes from you and my and your preacher or whoever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:00):\u003cbr\u003e\nThe power comes from that person\u0026#39;s individual life. It\u0026#39;s about the words that are said, but there\u0026#39;s power and weight behind it. If there\u0026#39;s authority, integrity, um, if, if, if the message is coming from the overflow of somebody\u0026#39;s heart, of somebody\u0026#39;s life, this, this message is not just about saying the message, right? There\u0026#39;s obviously that, that verse where Paul says, uh, even if despite how the gospel is being preached, I rejoice because even if it\u0026#39;s in vain, or even if it\u0026#39;s not good or whatever, like it is still being preached. And that\u0026#39;s true. But the, the more connected you and I and your pastor are connected to the vine, John chapter 15, if, uh, we are connected to the vine, you\u0026#39;re reminded that Jesus says, um, apart from me, you can do nothing. Ian Bounds has a quote that says, the sermon is made in the closet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:59):\u003cbr\u003e\nThe man, God\u0026#39;s man is made in the closet. And so then at that point, you and I get to take this idea from Romans chapter 10 or for Timothy chapter two, um, and share it with other people. God desires for all men to come to an understanding. We, we get to be the feet that carry the message to the people who have not heard. How sweet are the feet of those who carry that message, however, is the person\u0026#39;s personal life is our personal life, is our heart, is we have the gut check in place because it\u0026#39;s really easy on social media, it\u0026#39;s really easy on TikTok to get vanity metrics and vanity views and feel like we\u0026#39;re actually doing something when in reality we maybe aren\u0026#39;t doing anything and we\u0026#39;re chasing after selfish gain or selfish motive. So like Ian Bound says, the real sermon, the real is made in his private life in a closet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:59):\u003cbr\u003e\nAll right, so I got some more articles. Um, what is is preaching, um, I, I, I searched what is preaching, and a quote from, uh, thabiti on Yawe says this. He says, preaching is God speaking in the power of his spirit, about his son from his word through a man. Thessalonians chapter one verse form five says four, we know brothers loved by God that he has chosen you because our gospel came to you not simply with words, but also with power, with the Holy Spirit and with deep conviction. First Thessalonians two 13. And we also thank God continually because when you receive the word of God, which you heard from us, you accepted it as it actually is the word of God. God himself spoke through Paul\u0026#39;s preaching, which is at, which is at work in you who believe power is in the word. Um, and also in the messenger, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:59):\u003cbr\u003e\nFirst Peter, chapter four, 10 through 11, each one should use whatever gift he has received to serve others faithfully, faithfully, admonishing God\u0026#39;s grace in its various forms. And if anyone speaks, you should do so as one speaking the very words of God. And then Matthew chapter 10, verse 19 through 20, when they arrest you, do not worry about what to say or how to say it. Cuz at that time, you\u0026#39;ll be given what to say for it will not be you, uh, speaking, but it will be the spirit of your, uh, father speaking through you had Robinson Hadden. Robinson says this, he says, preach means to cry out Harold or exhort, second Timothy, chapter four, verse two. So preaching should so stir a man that he pours out the message with passion and fervor. See, scripture already has authority. And so Robinson\u0026#39;s argument, right, like I was saying, is one for expository preaching, which obviously he\u0026#39;s speaking and writing this with a mindset of, uh, really I feel like he\u0026#39;s arguing expository versus, uh, like topical or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:10):\u003cbr\u003e\nAnd he\u0026#39;s also arguing it with the assumption that this is taking place within the context of a local church with a pastor who\u0026#39;s standing behind a pulpit who has the word of God open in front of him, and he\u0026#39;s preaching out of it. And he\u0026#39;s saying that the authority comes from the word of God. And so if we\u0026#39;re going to take that and transfer this to a digital format, the same is true. You see, it\u0026#39;s really easy, especially on TikTok. It\u0026#39;s all about quick and the hook and about capturing attention. And I think those things are true. And by the way, those things are still true for live preaching in the room sermons, um, capturing people\u0026#39;s attention, making sure it\u0026#39;s relevant, taking what is true in God\u0026#39;s word, and also making it true in their life or relevant in their life. However, the authority, the intersection there between, uh, the word of God and the relevancy, um, of the, of, uh, the message, the intersection of that needs to be God\u0026#39;s word. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:01):\u003cbr\u003e\nThat is where the authority falls and comes from. All right, so back to Robinson, right? An expository definition. Um, he says this, he says, so, so the passage, uh, governs the sermon. The expository communicates a concept. The concept then comes from the text. The concept is applied to the expository. And then, um, the concept is then applied to the hearer. Okay? And so oftentimes a complaint about expository preaching is that it\u0026#39;s not very relatable, it\u0026#39;s boring, it\u0026#39;s dry. Okay? Check out this quote from Robinson. I found it incredibly eye-opening, especially as I\u0026#39;m doing this research in light of, can this be a digital means a digital format? He said, seldom do normal people lose sleep over the, the jutes, the Canaanites or the, the parasites. Uh, or even about what Abraham, Moses or Paul had said or done. He said, what they do lie awake, wondering is about grocery prices, crop failures, corals with a girlfriend, the diagnosis of malignancy, of frustrating sex life, the rat race where the rat only seems to ever win. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:10):\u003cbr\u003e\nSo if a sermon does not make much difference in that world, they wonder if it makes any difference at all. And I would say, and I would make the argument that the same is true if you\u0026#39;re going to try and preach and share the message of hope of Jesus online, cuz people are, are not scrolling through TikTok worried about the JB besides Canaanite pairs, that\u0026#39;s Abraham, Moses, or Paul. But what they will care about is when you can take those things and make them relevant and apply them back over to the worries, the frustrations, the day-to-day life, things that are causing them concern. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:47):\u003cbr\u003e\nSo all of that is about preaching. All of that is about good fact that God chose to speak, he uses surrogate voices and preaching must inspire, um, and be relevant for people, uh, to take the message and apply it back over to their lives. The question then is, what is the role of preaching in the church? And is preaching an exclusive thing that can only happen in the context of a local church body, right? Then that would be, that would be, um, pretty important to, to figure out, um, especially in light of, of this argument. And, you know, in a lot of cases, I, I feel as though my audience, and if this isn\u0026#39;t you, that\u0026#39;s obviously fine. You\u0026#39;re obviously welcome here. You can, can learn and from what we\u0026#39;re talking about, but I feel in a lot of ways my audience is aimed at a person who is already in a local church, um, who\u0026#39;s working for a local church and who\u0026#39;s already seeing a lot of these things sort of like happening and take place. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:48):\u003cbr\u003e\nThe question I have then is, what is the purpose of the local church? You know, we went into that a little bit in the last episode, so I\u0026#39;ll drop the link to that in the show notes. Uh, I also then looked up, um, an article I found on, um, desiring god.org, which is John Piper\u0026#39;s website, and he has seven qualifications for the church. So he has seven qualifications and a averse or two that sort of like, uh, support it. And so I also look those verses up and I\u0026#39;m gonna read those verses when I\u0026#39;m done, um, so that you understand where he\u0026#39;s getting his, his basis for. So he\u0026#39;s, he\u0026#39;s making a statement, um, and tying it to a, a scripture. And I\u0026#39;m gonna read the actual scripture so that you hear that scripture, um, as well, not just like the reference to, okay, so the first thing that he says, he says that people must give evidence in the remember, uh, the basis for local church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:39):\u003cbr\u003e\nUm, so number one basis for a local church, or what is a local church, that people must give evidence that they are believers, that they, they trust Jesus as their savior and Lord, the New Testament makes it very clear that we are adopted into the family of God through our faith. And that comes from John chapter one, verse 12 and 13, but to all who believe him and accept him, he gave the right to become children of God. They\u0026#39;re reborn not with physical birth resulting from human passion or pl or a plan, but a birth that comes from God. The second basis, the second qualification of a local church is that people must be baptized. Jesus commanded a Matthew chapter 28, verse 19, that the way to make disciples was to baptize them and to teach them. And this was the uniform practice in the early church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:21):\u003cbr\u003e\nMatthew 28 19 says, therefore, go make disciples of all nations, baptiz them in the name of the Father and the Son and the Holy Spirit. The third basis for the local church is that there must be a regular assembly. A group of people who only came together, say once a year, could not rightly be called a local church because they are a central activities of the church, which lose their meaning when not done corporately. So therefore, Hebrews 10 25 commands us not to neglect meeting together to hear. Hebrews 10 25 says this, let us not neglect our meeting together as some people do, but encourage one another, especially now that the day of his return is drawing near. Uh, just a quick pause here. I would say in a lot of ways, I think the gathering together, um, a lot of it is not, um, at this point in 2023, is not necessarily for information transfer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:11):\u003cbr\u003e\nI think, um, that that has been solved through means like podcasting and YouTube videos and, um, people can even listen to worship music on Spotify. Now, I think one of the major factors of the local church is for this is for encouragement. I think that life is hard. I think that people are lonely. And I think that coming together in a gathering, in a regular gathering is for encouragement. Um, that complicates things a little bit when most churches gather together to sit down in rows and look ahead and watch a person talk for a half an hour. And I think that\u0026#39;s where I can make the argument that you can take that same content that you\u0026#39;re delivering in a 30 minute sermon and distribute it and disseminate it out online. You can also do it in that format. But I think that there should be something meaningful there for the regular assembly, that there should be some sort of encouragement. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:04):\u003cbr\u003e\nA lot of churches have Sunday school classes or small groups that meet to do that and to fill that, to fulfill that function. And I just think that, um, we have made that a second tier priority, um, in the church. And I think in 2023 and beyond, with information and all-time high and an all-time level of availability, I think that what people really want and need and are looking for is that encouragement. So I\u0026#39;ll continue going on. Uh, the fourth marker of a local church is, it says, among these meetings, there must be, um, gathering for worship. This follows inevitably from the ultimate value placed on Jesus Christ who calls us together from our rela uh, relation to God. Through him, the church is destined to live, uh, to the praise of God\u0026#39;s glory. Ephesians chapter one, verse six, 12 and 14, and therefore, it will contradict our nature not to assemble for worship. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:00):\u003cbr\u003e\nUm, acts chapter two, uh, 47, and then Romans 15, six through seven. So Ephesians 1, 6, 12, and 14 says, so we praise God for the glorious grace that he has poured out on us who belonged to his dear son. Verse 12, God\u0026#39;s purpose was that we, Jews who are the first to trust Christ would bring praise and glory to God. And verse 14, the spirit of God\u0026#39;s guarantee that he will give us inheritance. He promised that he has purchased us to be his own people. He did this so that we would praise and glorify him. So because of what he did right, we would, we would as a result, praise and glorify him. And, and because of that, then Piper is making the argument that that\u0026#39;s the church should be, um, built on worship and adoration and, and praise of God. Acts chapter two verse, uh, acts 2 20 47. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:50):\u003cbr\u003e\nActs 2 47 says, all while praising God and enjoying the goodwill of all the people, and each day the Lord added to their fellowship, those who are being saved, Romans 15, six and seven, then all of you can join together with one voice giving praise and glory to God the father of our Lord Jesus Christ. Therefore, accept each other just as Christ has accepted you, so that God will be given all the glory. The fifth marker of the church. Our meetings must include exhortation from the word of God, right? This is pay attentional to this one. This is really what this entire podcast is centered on. Um, we were born and new through the living and abiding and the word of God, first Peter 1 23. And our life in Christ is preserved not by bread alone, but by every word that precedes out of the mouth of God. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:35):\u003cbr\u003e\nMatthew four, four, the shepherds of the church are the provision that God has made for feeding his sheep. Therefore, we strive not to be the church where the word of God is neglected. First Peter one twenty three, for you have been born again, but not to a life that will quickly end. Your new life will last forever because it comes from the eternal living word of God. Matthew four, four, Jesus told Satan, no, the scriptures say, please people or not, not please people do not live on bread alone, but by every word that precedes out of the mouth of God. Um, I do think that God has put pastors and shepherds in place to help feed his sheep, but I think that that really the role and mission of the church is, um, as Paul says in Ephesians is, is to equip the saints for works and acts of service. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:17):\u003cbr\u003e\nAnd so I think in a lot of ways also it says in, I can\u0026#39;t remember, I didn\u0026#39;t write this one down first or second Peter, that we have everything we need for life and godliness, where a priesthood of all believers. And so people who believe in God should be given the tools to feed themselves to grow in their own faith on their own. And so, yes, I believe that you should gather together to hear a preacher who\u0026#39;s poured over a week and remember the, the, the, the power from the word of God comes from the private, private life of the preacher, all that. However, I think the preacher should also be not just teaching the person, uh, like giving them a fish, right? But teaching them how to fish so that they can have that lifetime of learning. And we have, and I think that that a lot, a lot of that learning, um, with that requires some discernment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:00):\u003cbr\u003e\nLike especially with so much out there, social media, articles, whatever the case might be. Uh, I think the, one of the main things that needs to take place is discernment. Like how do you know if you believe this? If, if this article you\u0026#39;re reading lines up matches up with your belief in God and if your, and if it lines up with what the Bible actually has to say. So how do you take what the Bible has to say and and weigh that and measure that against what you\u0026#39;re reading, what you\u0026#39;re consuming, what you\u0026#39;re listening to. So, uh, I\u0026#39;ll continue on number six, along with worship and the exoration, we must celebrate in the Lord\u0026#39;s supper in order to be the church. We\u0026#39;re committed to do this in remembrance of Christ. Luke 2219 and first Corinthians 11, four, neglecting this ordinance might seem, uh, inconsequential at first, but I think a church will bleed to death through the amputation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:49):\u003cbr\u003e\nLuke 2219 says, then Jesus took some bread, gave thanks to God, broke it in in pieces, and he gave it to his disciples saying, this is my body which is given to you. Do this in remembrance of me, first Corinthians 1124, and give, and gave thanks to God for it. Then he broke it in pieces and said, this is my body, which is given for you. Do this in remembrance of me. This is a gigantic argument for the importance of physical gathering. You, you really cannot partake in the Lord\u0026#39;s supper together as a, as a body of Christ without a physical gathering together. You can, um, church has that before, took communion every single week. And so as a part of their online experience, they would encourage people to grab crackers and juice and do it in their homes. And we did that during Covid cuz that was required necessary. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:30):\u003cbr\u003e\nBut I think that there\u0026#39;s something about doing it in a communal way. Again, I would not, I would argue though, that like when we\u0026#39;re sitting in rows and the pastor comes out on stage and leads everyone through communion, I, I don\u0026#39;t know that that\u0026#39;s really communal, like you\u0026#39;re together. But is that actually what he was just talking about there? And that\u0026#39;s where, that\u0026#39;s where I think the, the, the 21st century American breakdown from church is a has been away from family and more towards a theater or observatory way of church. And that\u0026#39;s what I\u0026#39;m saying, encouragement and communal and all these things that, that do happen within the context of a physical church gathering. I do think that it\u0026#39;s, it\u0026#39;s not actually being played out that way. So you can make that argument like, well, yeah, you need to be together and whatever, but like when I\u0026#39;m sitting in a row, shoulder to shoulder and staring at the back of someone\u0026#39;s head, I\u0026#39;m not really getting to know them, not really doing that thing that way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:22):\u003cbr\u003e\nUm, that\u0026#39;s just how we have come to land here out of, out of history. Like historically this, we\u0026#39;ve been doing it this way, so we\u0026#39;re doing it this way again, as opposed to like really, like I said, leaning into less on the information side cuz information\u0026#39;s now much more available, but more leaning more into the relational side. Last thing, um, from Piper\u0026#39;s article, finally, all of this must take place with the, with the guidance of duly appointed leaders. Paul appointed elders in all churches, acts 1423. He gave instructions about the qualifications of deacons and elders in first Timothy three and tied this one. Full disclosure, I did not write those out, so you can go check those out on your own if you want. And he said that Christ had given pastors teachers to the church to equip the saints for ministry. Ephesians four, one through 12. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:13):\u003cbr\u003e\nI referenced that earlier. Uh, there have always been disagreements about what to call these leaders and how to organize them, but they must be present in a group in order for that group to be a church. Historic Christianity has always affirmed this. So Acts 14, Palm Barnabas also appointed elders in every church with prayer and fasting. They turn the elders over to the care of the Lord in whom they\u0026#39;d put their trust. And then Ephesians for one through 12, therefore I prisoner for serving the Lord beg you to lead a life worthy of your calling. You\u0026#39;ve been called by God and their responsibility is to equip God\u0026#39;s people to do his work and to build up the church, the body of Christ. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:50):\u003cbr\u003e\nAll right, so with all that, with all those different pieces of, of writing and articles and excerpts from books, what\u0026#39;s the conclusion? So what I believe very strongly is that the church is God\u0026#39;s plan, a for redeeming his people. Matthew chapter 16, Caesarea Philippi upon Peter\u0026#39;s proclamation that Jesus is the Christ, the son of the living God. Jesus says upon this, I will build my church and the gates of hell will not prevail against it. And so, uh, not only is the church going to be successful, but also it is God\u0026#39;s plan, a for bringing about redemption and restoration to his people. I also believe that the church should include as Piper laid out elements of worship and teaching. And as I said in the last podcast, living out the one another\u0026#39;s, he said it in one of his points about the importance of encouragement of meeting together. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:51):\u003cbr\u003e\nI think that there\u0026#39;s a, like I said earlier, and I did a little sidebar, uh, earlier, I think there\u0026#39;s a lot more there and I think there\u0026#39;s a lot more opportunity for the church to be more encouraging in lifting up one another. And so I think it\u0026#39;s, I think it\u0026#39;s ultimately God\u0026#39;s desire that everyone comes to a knowledge of salvation of him. And I also believe, and I, and I see it pretty clearly, that it\u0026#39;s Jesus\u0026#39; command for us to go and make disciples teaching them. And and I think that\u0026#39;s probably done through the context of community. Now, like I said, I think we can get it twisted and say when we\u0026#39;re sitting in rows, the way that the church has been set up for, for a century or longer now, that that\u0026#39;s community because we\u0026#39;re in the room together. And I don\u0026#39;t actually think that that\u0026#39;s the most effective form of community. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:43):\u003cbr\u003e\nAnd I think most pastors would say that\u0026#39;s not the most effective form of community. However, no one has really tried to break that. Um, and if they do, they\u0026#39;re often considered sort of like hippies and people just trying to be like super offshoot of Christianity, right? But people who live, um, best in the context of community, people who have committed to a local assembly, a local body, a local acc, the church, um, those people are the ones who then can live out this command from Jesus to both be discipled and to be discipling others, teaching them about the commands of Jesus. And that\u0026#39;s not just the pastor\u0026#39;s job, it\u0026#39;s the pastor\u0026#39;s job to help equip set up framework, um, do this under the, the guidance and assembly and all these things. Okay? But in addition to the content from God\u0026#39;s word, there\u0026#39;s an encouragement of one another that needs to be lived out and needs to be expressed. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:40):\u003cbr\u003e\nAnd however, I think in addition to all of that, we see Paul and we see Jesus and we see his disciples, like when Jesus sends out the 72, that they have a high level of urgency and priority to go and share the gospel to the people that have not yet heard the message of Jesus. And I do believe that digital vertical, short form video, long form video, audio podcasting, TikTok, is today\u0026#39;s opportunity to help go out into the fray infringes to share the message of help found in the gospel. Like, like Paul, right? Almost every one of his letters was written to a church that he was not in physical proximity to. He had a relationship with them, he had met them before, maybe he hadn\u0026#39;t, he just heard about \u0026#39;em in a couple cases. But he sends and uses the, the communication means and effort of his day and age, and he uses it to get in contact with different churches. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:44):\u003cbr\u003e\nAnd I believe that TikTok is today\u0026#39;s opportunity to share the message of hope that\u0026#39;s found in the gospel if we\u0026#39;re borrowing from the marketing world and looking at like a funnel, right? Like the top of the funnel is the widest, and that\u0026#39;s the awareness phase. And then people might move into a consideration phase and then a conversion phase, and then to the fact down in the lowest part of the funnel, um, where they are expressing loyalty. And then finally, they are expressing a advocacy. And I think that the church can, um, follow a similar way. And I think that that TikTok, I think that social media often is a top of the funnel type of thing. I don\u0026#39;t know that you are gonna pray with anybody to receive Christ over TikTok. You might, and that\u0026#39;d be an amazing story. But I think in a lot of ways a person is, is hovering around the top of the funnel, gaining an awareness of Jesus, um, and, and maybe even your church, and then moving down that funnel more and more and more until finally I take a step into real live, authentic personal community. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:44):\u003cbr\u003e\nAnd the church world is very similar. Jesus set up the very same framework, right? Jesus said, um, Hey, explore who I am, where he, where he gives the invitation to Andrew and John, and he says, come and see. And then out of that, he, he allows them to follow him or, or connect with him and with some other disciples. And then he really ch he leans in, he challenges them, goes from following me to, I will make you, I will change you, um, make you into fishes of men. And that\u0026#39;s what we see a lot of the growth of them internally. And then finally, the most growth is when he turns and pivots and he says, now it\u0026#39;s your job to go and multiply. And that\u0026#39;s why we see much joy out of Jesus when the 72 come back, because the 72 is the, the second and third and fourth generation of disciples. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:31):\u003cbr\u003e\nIt\u0026#39;s not just his disciples, the ones that we know, the ones that are listed, Peter, James, John, Andrew. But it\u0026#39;s, it\u0026#39;s their disciples, the ones that they\u0026#39;ve shared the message with. Those 72 go out and they also bear much fruit. That\u0026#39;s the framework that Jesus has built up for multiplication. And so, um, we can, as the church, we can lean into that come and see, and that follow me, those entry level places. And in a lot of times those have been set up in physical gatherings in the worship environment. And that is a place where people can come and explore. But I think, um, in today\u0026#39;s day and age, they\u0026#39;re also doing a lot of that exploration in the palm of their hands, on their phones, on their devices and on their screens. And they\u0026#39;re looking at their, at their phones. They\u0026#39;re asking questions about, who is this man? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:13):\u003cbr\u003e\nJesus, what is this you say about faith? And as they\u0026#39;re scrolling through TikTok to yes, be entertained and to yes, find another silly video or whatever they\u0026#39;re looking for, they might also find something meaningful, something spiritual and something where you can say, Hey, come and see. Hey, listen guys, I hope you found this episode helpful. Uh, it was a deep dive. Um, it was heavy and there was a lot of, uh, scripture and quotes and stuff like that. And so, um, I will post, um, all the links to everything I\u0026#39;ve done in the show notes. Of course, there\u0026#39;s free transcripts and you know what I\u0026#39;ll do, I\u0026#39;ll include my notes for this, um, in the, the notes as well. So you can get all that over at hybridministry.xyz. Go grab the ebook, go watch the YouTube video and how to post. And um, guys, listen, there is a lost and dying world out there, and that\u0026#39;s why this is so important, not for you to get a thousand million hundred views on a TikTok video, but so that people who don\u0026#39;t have a relationship with Jesus come to an understanding of a relationship with Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:15):\u003cbr\u003e\nAnd maybe just, maybe that\u0026#39;s through you giving them an opportunity to explore and open the door. So keep doing what you\u0026#39;re doing, blessings on you and your ministry, and we\u0026#39;ll talk again.\u003c/p\u003e","summary":"In this episode, Nick takes his listeners on a journey through his deep dive on asking the question \"Is Digital a valid method to preach God's word to the world?\" He explores what preaching is, the ways in which God has spoken over the years, the purpose of the church and then ultimately gives a conclusion!","date_published":"2023-02-02T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/3a0c360f-b802-44db-8b74-f442fc5e1079.mp3","mime_type":"audio/mpeg","size_in_bytes":18714201,"duration_in_seconds":2327}]},{"id":"6d1f49e3-4e98-44c5-8ee8-0dbf69d6ec60","title":"Episode 028: The Purpose of the Church and Social Media's Role within that","url":"https://www.hybridministry.xyz/028","content_text":"SUMMARY\nIn this episode, Nick discusses the purpose of the church, as laid out from Jesus in the Great Commission, as well as the 59 different times the New Testament lays out a \"One Another\" statement. He then disects and brainstorms different ways in which the church, through a Hybrid and Digital approach, can live out the mission and purpose of the church through some of the One Another statements of the New Testament Church.\n\nCome hang out at http://www.hybridministry.xyz\nOr on TikTok http://www.tiktok.com/@clasonnick\nOr on YouTube https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\n\nSHOWNOTES\nFREE E-Book: https://www.hybridministry.xyz/articles/ebook\nHave I already Ruined my TikTok Account Video: https://youtu.be/oxBn-p9O-eg\nThe Do's, Don'ts and lessons learned from launching a YouTube channel for your church in 2022: https://www.hybridministry.xyz/018\nAtomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ref=asc_df_0735211299/?tag=hyprod-20\u0026amp;linkCode=df0\u0026amp;hvadid=312014159412\u0026amp;hvpos=\u0026amp;hvnetw=g\u0026amp;hvrand=8492597528919365054\u0026amp;hvpone=\u0026amp;hvptwo=\u0026amp;hvqmt=\u0026amp;hvdev=c\u0026amp;hvdvcmdl=\u0026amp;hvlocint=\u0026amp;hvlocphy=9027304\u0026amp;hvtargid=pla-541463258824\u0026amp;psc=1\n\nTIMECODES\n00:00-01:31 - Intro\n01:31-03:47 - What is the role of the church as a whole?\n03:47-11:55 - How the Church should carry out the Great Commission\n11:55-15:00 - Build Up\n15:00-19:51 - Speaking Truth\n19:51-21:42 - Stir Up\n21:42-24:24 - 3 Short Form Video Hacks\n24:24-26:24 - Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nHey, everybody. Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason, excited to be here with you today. And if you have not go check out the show notes or head to hybridministry.xyz I'm gonna put a link to it in here, but we just released two things, a brand new YouTube video and a brand new ebook, both which are built to help you post a TikTok from start to finish. It's titled, have I Already Ruined My TikTok Account? And the entire purpose of it is really this understanding that like social media in 2023 is moving a hundred percent towards short form video content, TikTok, Instagram reels, YouTube, short style content. And so are you prepared and equipped to post that type of content? And are you prepared and equipped? Do you know what it takes to,  do that? \n\nNick Clason (00:57):\nUm, and have you, if you've ever logged into TikTok, and if you've ever been confused and you're like, what is going on in this place, this video and this ebook are both, uh, guides to help you walk through and navigate how to post something from something that you pre-recorded, or how to, uh, record something natively in the app, how to, uh, jump on trends, how to use audio, personal, um, business accounts, all kinds of different things. And so, uh, like I said, we got the link to that for you here in the show notes. Go check that out. I hope that that's something that you find beneficial and valuable. But in, uh, today's episode, I want, I really wanted to look at what is the purpose and what is the role of social media in the local church? So if we think about it, the purpose of the church, um, I think it was given to us by Jesus. \n\nNick Clason (01:51):\nSo I don't think that that changes. I think, you know, churches all have their own mission and vision statements, but I think they all should be derived and come from, uh, the Great Commission, which we find in Matthew chapter 28, verses 18 through 20, where Jesus says, all authority in heaven and on earth has been given to me. Again, this is Jesus talking. And he says, so therefore, go and make disciples. That word go is often used for like missionary conferences, like, go, go, go, go to Africa, go to Poland, to go to wherever. Right? But, but really the verb there is not go. The verb is this idea, the word go is better translated like as you are going. And so the verb, the actual verb is to make disciples. So the purpose of every church, every local, uh, church expression, every gathering, every eia, the Greek word of churches, eia, gathering and coming together, a conglomerate of people, um, that are all built and, and focusing on the same general mission, um, is to make disciples. \n\nNick Clason (02:58):\nSo as you are, are going, as you are living your life in the places where you live, learn, work and play, make disciples, help people take meaningful, significant steps towards Jesus. Um, teaching them to obey everything that I have commanded you. He says, and then he, um, says, Baptiz them in the name of the Father, son, holy Spirit. Once they make that decision. And then finally, I will be with you always, even to the very end of the age, Jesus gives us this promise of His presence, this promise that he will not leave us nor forsake us, that he will, as we are taking steps towards him, as we are helping other people make decisions to follow him, um, that people will be, um, that, that he will choose and will be with us to the very end of the age. So that is the purpose of the church as given to us by Jesus himself. \n\nNick Clason (03:48):\nSo then if, if the purpose of the church is to go and make disciples, the avenue or the venue with which Jesus lays out for us to do that is, I believe, best to be done in and through the context of his local church. And so I think that, um, what has happened is if we look back into a little bit of church history, which this is not intended to be like a church history podcast, nor am I that well versed in that topic anyway, but the, the, we all know, if we look back to like the Book of Acts and some of the early church, like the church was much more like a family. And now I feel like in America, north America, um, because of Western influence, the church is much more operated like a corporation, less, like, less like a family. So more corporation, less family. \n\nNick Clason (04:44):\nAnd so social media, um, oftentimes is the marketing arm of this corporate entity that we're all living in and experiencing. And so social media's role often is an awareness. Um, role is often a role on helping people, um, learn about, have brand recognition and awareness of the church. It's all about color schemes and guides and branding and fonts. And, and listen, like as a, as a marketer at heart, like I'm, you know, I'm a youth pastor, right? But like, I, I'm obviously interested in this topic of marketing and stuff like that. So as a marketer at heart, I don't mind those things. In fact, I actually, I appreciate them. I understand what we're doing and, you know, with those things. So with that being said, right, like what, what is the role of social media in a gathering? Is it to help, uh, draw family together, right? \n\nNick Clason (05:40):\nIf we're gonna go off the old, uh, new Testament example, um, and framework, or is it to bring brand recognition and awareness, um, the role of the church to make disciples to do that in the context of a  of gathering of a family. Um, where, where do we get our basis for what church is? You know, if we look through the New Testament, there's really not a lot of examples of a church built like a business with a c e o, with a head, with a pastor, with a president, with a figure talking head. Um, it's just, that's, that's really not what we see a lot. Instead, what we do see a lot of in the New Testament, right, as we see some of these examples of one another's. Um, so I think one of the best, uh, examples of, uh, what the church can do and what the church should be and what the church should look like is, um, found in the 59 times that we see the phrase one another spelled out in the New Testament. \n\nNick Clason (06:34):\nSo for example, we have, um, the command to love one another. We have the command to honor one another from Romans 1210. We have the command to live in harmony with one another, Romans 1216 to build one another up. Romans, uh, 14 for Thessalonians five to be like-minded. Romans chapter 15, to accept one another, Romans 15 to admonish one another. Colossians three, we have care for one another, serve one another, bear one another's burdens, forgive one another, be patient with one another, speak the truth to one another, be kind and compassionate to one another. Speak with Psalms and spiritual songs. Submit to one another, consider one another, look to the interests of others, and finally, stir up, stimulate toward love and good works. And I think most of us would agree that that entire slew of list, that's not even all 59 of them, right? \n\nNick Clason (07:24):\nBut the ones that I picked out that I put there on that list, I think most of us would agree that those are best done, or at least most familiarly done and accomplished through, um, being done in person. And so, if we are going to live out the call of the church, then I think, um, you could make an argument. I think some people do, and try to make an argument that the church should be most and best expressed in the context of a family, in person, local gathering type of experience. Okay? Now, just because it's familiar doesn't mean that something different is wrong, okay? And I think if you look at, um, the New Testament, obviously, what is the majority of the New Testament, the majority of the documents right, that we have in our New Testament are letters, letters from the Apostle Paul, letters from James, letters from, uh, Luke, letters, from whoever wrote the book of Hebrews, letters from Peter, letters from John. \n\nNick Clason (08:33):\nAnd what are these letters? They are written to different churches with what? With the intention to live out these one another's, to admonish one another, to speak truth to one another, to build up one another, to stir up love and good works to one another. And so if those things are the case, um, what was writing in the first century? Well, writing was the means and method to communicate from long distances. Paul was writing to these churches because he was in prison. So he did not have the option to be physically present with them. And I think in a lot of ways, like, so, okay, then like, let's play that out. So yeah, that's what, that's, that was Paul's issue. But our issue, like, we can be together. Yes, that's true, but we also don't live in this very oral, um, slow paced, you know, in the first century, there were no cars. \n\nNick Clason (09:22):\nThe main mode of transportation was most likely walking. And so a lot of the, as you are going from Matthew chapter 28, right? A lot of that was probably on the way on the road. Jesus and his disciples probably had so many conversations as they were walking to and from different places in different locations. And so when we think about it, we're like, well, we, yes, we don't have to write letters cause we're not in jail to one another, but we don't live in a culture that really allows us to be together as often as they were in the first century. And I think that we should potentially try to pursue that. I think we should try to make every effort to be living life, um, together, uh, life on life and, um, encouraging one another and moshing another and doing those things in person. \n\nNick Clason (10:09):\nHowever, I think that distance is still an obstacle, is still, uh, a thing that we experience here, um, in 2023 and beyond. And so, um, the constraints of not being able to physically be together 24 hours a day, seven days a week are real, right? Like, we have jobs, we have families, we have homes, we have sports schedules, we have, um, band practices, we have, um, we have to run our kids to and from all kinds of different things and activities. We have obligations, we have PTO meetings, we have family gatherings that are obligations. We have all kinds of different things that keep us from living life on life with our faith community. And so we should be doing all of these things in person. However, I think that the hybrid side of this is there is a means and a medium that is now available to us that was also available to, um, a a similar means of method that was available in the first century. \n\nNick Clason (11:07):\nPaul used letters. Now I think we can use digital means and digital mediums to get the message of hope across. So let's talk about living out some of these one another that we looked at, right? I want to pick in particular three and, and talk about how those can be lived out in a hybrid world, okay? Because yes, social media can be a good marketing tool, yes, social media can bring a lot of awareness to your church and help get people to your big gathering. But if we're really gonna live out the method of Jesus, which is to make disciples, and then as the New Testament lays out 59 different times to do things with and for, um, one another, okay? Let's look more at the family aspect and think about how we can, um, how we can use social media towards that end. So the first one I wanna look at is build up, build up one another. \n\nNick Clason (12:01):\nWhat are ways that you can build up the people of God that call your church, um, home, that want to be a part of a, a family and a faith community? How can you encourage them? Maybe you can look down the barrel of a camera and a shotgun microphone and record one video a day, one video a week, and encourage them to keep the faith to make a difference in the world and this sphere of influence that God has placed them in their life. Maybe you can read scripture. I think I don't have this stat very well off the top of my head, but I think it's something like 8% of, um, Christians say they read the Bible on a regular basis. And most people would say that regular means one time a week. Okay? Conversely, they say that Generation Z um, spends anywhere from five to eight hours of screen time per day. \n\nNick Clason (12:56):\nAll right? And so, um, that's just one of the generations that we're dealing with. The reality is they're reading scripture once a week versus being on their phone anywhere from five to eight hours per day. What if, while they're on their phones, on TikTok, on Instagram, on Facebook, on any of the social platforms that by the way, are now all promoting short form video content, what if you just read scripture? That's all you had to do. One of my, one of the trends, one of the, um, one of the frameworks that I used in my own ministry that gets some of the most traction is a hook like this where they open the phone and I I'm doing nothing. I'm saying nothing. And all I'm doing is pointing to text on the screen, no words for about 2, 3, 4, 5 seconds. And I'm pointing at the, at the text on the screen, which says either stay or scroll, which is just big and bold, right? \n\nNick Clason (13:46):\nLike that's the whole point. Big, bold. And then right beneath it says, read scripture with me so they know what they're staying for, right? And once you see that, like if you're a Christian, okay, and you see stares scrolling, it says, read scripts with me, you're gonna have this like sort of guttural, visceral reaction. Like, ugh, I probably should stay and not just go onto the next dance video or sports video or whatever other video's gonna be behind it, right? And then just read a verse, one verse and then just riff on it for the remaining 30 seconds that you probably have left. You know, what does it mean? You could, um, promote other spiritual practice. You could help them get into practice of meditating, memorizing scripture, prayer, um, maybe even accountability. Hey, text a friend that you haven't texted in a while, like, do this one another text a friend from your small group who you know, needs encouragement. That's a way to help, uh, through another person, encourage a person in your local body. Um, you could also just deliver some wise words, um, some, some words that come from scripture, some words that come from a wise mentor pastor, somebody who has some age and life experience, but that's just an ex. Those are just a few examples to kinda get your wheels turning of how social media and short form video can be used to help build up the elicia, the gathering, the family of Jesus. \n\nNick Clason (15:01):\nWhat about speaking truth? Um, obviously you can use sermon clips and we have talked about that ad nauseum, but it's still a worthwhile thing to talk about. If you are live streaming your service, grab a clip of your pastor, cut it down, get it into a 16 by nine framework, put in some sort of hook. If he doesn't have a good hook, use like the voiceover feature or some like big text on screen thing, be like how to navigate conflict. And then boom, cut to the pastor talking, right? If you do not have the technology available to you to, uh, do a sermon clip, um, we've talked in the past, and you can go back to the ultimate YouTube framework. I will, um, put that link here in the show notes. Um, but you can, um, pre-record your messages and you can make that be, um, a thing that you then pull clips from and, uh, give just different quotes. \n\nNick Clason (15:47):\nUh, 62nd inspirational things from the sermon content. Here's the thing, I'm a pastor, okay? A youth pastor, but a pastor nonetheless. And, um, I, I put a lot of prep into my weekly content that I deliver one time a week to a room full of people, and after that, it goes to die somewhere on my hard drive. But being able to then repurpose this out of your communications department or your digital strategy people, or even if you, it's you the pastor, take your content and put it back out there into the world that you have spent so much time preparing, that's a way to help, um, speak the truth with one another, to the people in your church to remind them of what they heard on the weekend. Maybe they weren't there. Maybe this is a, a primer, a teaser of what the appetite for them to hear a clip of the sermon. \n\nNick Clason (16:29):\nThen they're like, you know what? Maybe I should go listen to that whole thing. Which leads me to the point that if you are, you should have a place for them to go listen to the whole thing, uh, either in full audio form or on a YouTube channel. Again, whether that's your live stream or that's a pre-recorded thing that you are doing, and then posting. Some other examples of speaking truth are sermon quotes, right? You can take just a quote from your pastor sermon and you can create a video out of it, even if it's just like a video of a drone flying over a mountain and then the pastor's quote flies in or a a tweet screenshot or something with some nice music behind it. Um, you can do adjacent type content from the sermon, right? So this month, for example, in our student ministry, we're talking about the, um, sermon series of habits. \n\nNick Clason (17:13):\nOkay? So it's the habit of living in community, the habit of, um, bible reading, prayer, and then accountability. Okay? But what I'm gonna do on social media, and you can go check this out if you want, at our, um, our TikTok, um, it is at Cross Creek Students on Instagram, YouTube, and hopefully TikTok here soon. If you can't find it on TikTok, you might try at first. Colville students, we just changed our name and here's a quick story for you. We just changed our name and I, uh, I secured the handle at Cross Creek students on TikTok, and it said that it has, it has 30 days, um, to totally deactivate your account. So I deactivated and deleted the Cross Creek students account so that I could go from my first Colville account and change it to Cross Creek students, um, because I held it up until the 30 day period. \n\nNick Clason (18:01):\nUm, but I have not been able to switch it over. So everything is Cross Creek students, the new logo, the name, um, and all the other handles are, but that handle specifically is still at first Colville students. I'm looking every single day this week to see if I can change it. If not, I may have to change it to something like first, uh, cross Creek students one. Um, but then once I do that, I have to wait another 30 days before I can make another change. And so I don't know when or if that, um, at Cross Creek students handle will become available. So I don't wanna lock in something temporary and then that handle becomes available, but I'm stuck, you know, for another 30 days. So anyway, um, welcome to the life of someone who's, um, working with these companies, by the way, their support not helpful. \n\nNick Clason (18:45):\nSo anyway, um, but the adjacent content that I have written on habits is, um, I just got done reading the book, atomic Habits by James Clear, phenomenal book. Definitely recommend it. I'll put the link to that in the show notes as well. Um, but I am going to share just some, some habit building, um, tips and frameworks, um, general habit building tips. And so that's adjacent content. We're talking about these four disciplines of community prayer, scripture, reading and accountability. And then over here on our social media, we're gonna talk about how habits are built, informed, make 'em easy, make 'em attractive, how to break bad habits, make 'em invisible, make 'em difficult, make 'em, um, something that you don't desire, right? And those two things go together. But this one is a little bit, um, more psychological, not as spiritual necessarily. And this one over here is spiritual. But if you take some of these principles from the Atomic Habits book and some of the other habit building things, you can apply them over to the spiritual habits. Okay? Um, another idea that you can have in speaking the truth is just like a hook. Like, Hey, here's what the Bible has to say about blank. It's a great hook. You're gonna get people start your video off strong. \n\nNick Clason (19:53):\nAll right? The third and final one, another I wanna look at is how can we stir up one another? How do we stir up one another toward love and good deeds? Um, you could give them a challenge to think about this. This is what scripture has to say about that. Um, what about, um, toward good deed, you could give them, give them challenges. You could ask 'em to pass along something maybe on like in like a Facebook group, like post a picture of you paying it forward and you do that whole thing at Starbucks line repay for the person behind you, or whatever the case may be. Um, but that just gives a little bit of social proof and a little bit of like camaraderie, like, Hey, we're all in this thing together. And, and better yet, right? Like, you can try to do all that and facilitate all that through social media, but if you can get your pastor from the stage to push that and say, Hey, this week we're all gonna pay it forward. \n\nNick Clason (20:40):\nAnd then on social media, you're, you're posting, Hey, post a picture of you paying it forward, or, you know, something like, like that. Um, or you get a little, a TikTok video of, of you paying it forward. You have someone just in the passenger seat taking a video of you doing it or someone in your church doing it. And, and you can find a way to grab that and curate that and have them send it to you. Then you can post that and celebrate that. Remember what gets celebrated gets repeated. And so if these are some of the things that you want to do in your church, uh, capture that on video and sell, get that out and celebrate that. Again, we're in this unique time where all the four major players in social media, TikTok, Instagram, Facebook, and YouTube, are all in right now, all in on short form video content. \n\nNick Clason (21:22):\nAnd so for the first time ever, you do not have to create custom content for all four of those things. You can create one video that works for all four, and I have the, the framework to help you create that, post that and repurpose that to those different platforms. Again, Lincoln Bio, how you can get that free ebook or the YouTube video, check that out. Let me give you, um, three short form video hacks that, um, were noticing for 2023 as we're moving ahead. So hack number one is SEO does matter. If you look at TikTok now, especially, they are trying to use it more like a search engine. So just like YouTube was very much like how to this, how to, that. Now TikTok is moving that direction. So think about your videos that way. And so be using things like captions on screen, be using things like, um, hashtags, and then also be thinking about the actual caption that you are writing as you're getting ready to post your, um, your TikTok. \n\nNick Clason (22:20):\nSo try to think of search engine type optimization type of words. Another short form video hack you want is you wanna have a good hook, something that's going to stop the scroll. That's why that stay or scroll thing that I explained earlier is such a good hook because it's literally asking people to stay instead of scroll, which is the main behavior that people are doing when they're on social media, especially in a short form video place like reels or shorts or on TikTok. And then finally, um, use cross platform posting, like I said. So go to YouTube shorts. I just started doing that on our own account. Go to reels for both, um, Facebook and Instagram. And then you can duplicate and do dual purposes through your Facebook and Instagram feeds, right? So like, um, your feeds will help, um, if you, if you like, on reels, if you also post a reel to the feed that's going to go out mostly to your church members, to your eia, um, or into your stories, right? \n\nNick Clason (23:17):\nThat's another place that's gonna go mostly to your members. If it's on just reels, that's more of a discoverability. So how having people outside your church find you and see you and engage in spiritual practice with you. And so you can, for, again, you can do dual purposes. You can encourage admonish, build up, stir up, um, speak truth to the people in your church, and also offer some of those spiritual guided practices to some people who may not be inside your, your church. It's a unique and amazing opportunity that we have right now as people in 2023 to use the tools, to use the, the means, mediums, and methods of the day to help share the message of hope, to share the gospel with the people of the world, the people in your church, to encourage one another, to build one another up, and to help make them more like Jesus. \n\nNick Clason (24:09):\nSo use it. Be a social media user. Don't let it get you. Don't let it suck your soul dry, but use it to share the message of hope of Jesus because he has changed your life and you wanna share that with other people. Hey, thanks again so much for hanging out on this episode. I hope that you found it helpful if you did share it or leave a rating or a review. Both of those things are going to be phenomenally helpful in our indexing and helping get this message out to other people who are, uh, social media managers, church communications specialists, and their churches. Um, we just really want to be a resource to the local church. Um, I believe that the local church is God's Plan A for reaching the world. And so in every way, in everything I can, I wanna just help, um, the, help those people and help, uh, God's people get this message out there to them. \n\nNick Clason (24:59):\nUm, also head to hybridministry.xyz. Um, you can grab that copy of that free ebook link is in the description or on the website there. Um, and, uh, come hang out with me personally on my TikTok. It's @clasonnick, um, c l a s o n n i c K. Um, I'm posting Little Clips, um, from this podcast to my own personal TikTok and I also just try to have some fun on there posting some football content and other fun things that interest me. So just fun place to hang out. Um, and then I also got my YouTube channel, which, um, is gonna be a little hit or miss admittedly. Um, but that is where that, how to post to a TikTok video is going to live. So you can go check that out. That's something that interests you, and we will talk to you all next time. Keep it hybrid people.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick discusses the purpose of the church, as laid out from Jesus in the Great Commission, as well as the 59 different times the New Testament lays out a \u0026quot;One Another\u0026quot; statement. He then disects and brainstorms different ways in which the church, through a Hybrid and Digital approach, can live out the mission and purpose of the church through some of the One Another statements of the New Testament Church.\u003c/p\u003e\n\n\u003cp\u003eCome hang out at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nOr on TikTok \u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nOr on YouTube \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nFREE E-Book: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003cbr\u003e\nHave I already Ruined my TikTok Account Video: \u003ca href=\"https://youtu.be/oxBn-p9O-eg\" rel=\"nofollow\"\u003ehttps://youtu.be/oxBn-p9O-eg\u003c/a\u003e\u003cbr\u003e\nThe Do\u0026#39;s, Don\u0026#39;ts and lessons learned from launching a YouTube channel for your church in 2022: \u003ca href=\"https://www.hybridministry.xyz/018\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/018\u003c/a\u003e\u003cbr\u003e\nAtomic Habits: \u003ca href=\"https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ref=asc_df_0735211299/?tag=hyprod-20\u0026linkCode=df0\u0026hvadid=312014159412\u0026hvpos=\u0026hvnetw=g\u0026hvrand=8492597528919365054\u0026hvpone=\u0026hvptwo=\u0026hvqmt=\u0026hvdev=c\u0026hvdvcmdl=\u0026hvlocint=\u0026hvlocphy=9027304\u0026hvtargid=pla-541463258824\u0026psc=1\" rel=\"nofollow\"\u003ehttps://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ref=asc_df_0735211299/?tag=hyprod-20\u0026amp;linkCode=df0\u0026amp;hvadid=312014159412\u0026amp;hvpos=\u0026amp;hvnetw=g\u0026amp;hvrand=8492597528919365054\u0026amp;hvpone=\u0026amp;hvptwo=\u0026amp;hvqmt=\u0026amp;hvdev=c\u0026amp;hvdvcmdl=\u0026amp;hvlocint=\u0026amp;hvlocphy=9027304\u0026amp;hvtargid=pla-541463258824\u0026amp;psc=1\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:31 - Intro\u003cbr\u003e\n01:31-03:47 - What is the role of the church as a whole?\u003cbr\u003e\n03:47-11:55 - How the Church should carry out the Great Commission\u003cbr\u003e\n11:55-15:00 - Build Up\u003cbr\u003e\n15:00-19:51 - Speaking Truth\u003cbr\u003e\n19:51-21:42 - Stir Up\u003cbr\u003e\n21:42-24:24 - 3 Short Form Video Hacks\u003cbr\u003e\n24:24-26:24 - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nHey, everybody. Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason, excited to be here with you today. And if you have not go check out the show notes or head to hybridministry.xyz I\u0026#39;m gonna put a link to it in here, but we just released two things, a brand new YouTube video and a brand new ebook, both which are built to help you post a TikTok from start to finish. It\u0026#39;s titled, have I Already Ruined My TikTok Account? And the entire purpose of it is really this understanding that like social media in 2023 is moving a hundred percent towards short form video content, TikTok, Instagram reels, YouTube, short style content. And so are you prepared and equipped to post that type of content? And are you prepared and equipped? Do you know what it takes to,  do that? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:57):\u003cbr\u003e\nUm, and have you, if you\u0026#39;ve ever logged into TikTok, and if you\u0026#39;ve ever been confused and you\u0026#39;re like, what is going on in this place, this video and this ebook are both, uh, guides to help you walk through and navigate how to post something from something that you pre-recorded, or how to, uh, record something natively in the app, how to, uh, jump on trends, how to use audio, personal, um, business accounts, all kinds of different things. And so, uh, like I said, we got the link to that for you here in the show notes. Go check that out. I hope that that\u0026#39;s something that you find beneficial and valuable. But in, uh, today\u0026#39;s episode, I want, I really wanted to look at what is the purpose and what is the role of social media in the local church? So if we think about it, the purpose of the church, um, I think it was given to us by Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:51):\u003cbr\u003e\nSo I don\u0026#39;t think that that changes. I think, you know, churches all have their own mission and vision statements, but I think they all should be derived and come from, uh, the Great Commission, which we find in Matthew chapter 28, verses 18 through 20, where Jesus says, all authority in heaven and on earth has been given to me. Again, this is Jesus talking. And he says, so therefore, go and make disciples. That word go is often used for like missionary conferences, like, go, go, go, go to Africa, go to Poland, to go to wherever. Right? But, but really the verb there is not go. The verb is this idea, the word go is better translated like as you are going. And so the verb, the actual verb is to make disciples. So the purpose of every church, every local, uh, church expression, every gathering, every eia, the Greek word of churches, eia, gathering and coming together, a conglomerate of people, um, that are all built and, and focusing on the same general mission, um, is to make disciples. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:58):\u003cbr\u003e\nSo as you are, are going, as you are living your life in the places where you live, learn, work and play, make disciples, help people take meaningful, significant steps towards Jesus. Um, teaching them to obey everything that I have commanded you. He says, and then he, um, says, Baptiz them in the name of the Father, son, holy Spirit. Once they make that decision. And then finally, I will be with you always, even to the very end of the age, Jesus gives us this promise of His presence, this promise that he will not leave us nor forsake us, that he will, as we are taking steps towards him, as we are helping other people make decisions to follow him, um, that people will be, um, that, that he will choose and will be with us to the very end of the age. So that is the purpose of the church as given to us by Jesus himself. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:48):\u003cbr\u003e\nSo then if, if the purpose of the church is to go and make disciples, the avenue or the venue with which Jesus lays out for us to do that is, I believe, best to be done in and through the context of his local church. And so I think that, um, what has happened is if we look back into a little bit of church history, which this is not intended to be like a church history podcast, nor am I that well versed in that topic anyway, but the, the, we all know, if we look back to like the Book of Acts and some of the early church, like the church was much more like a family. And now I feel like in America, north America, um, because of Western influence, the church is much more operated like a corporation, less, like, less like a family. So more corporation, less family. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:44):\u003cbr\u003e\nAnd so social media, um, oftentimes is the marketing arm of this corporate entity that we\u0026#39;re all living in and experiencing. And so social media\u0026#39;s role often is an awareness. Um, role is often a role on helping people, um, learn about, have brand recognition and awareness of the church. It\u0026#39;s all about color schemes and guides and branding and fonts. And, and listen, like as a, as a marketer at heart, like I\u0026#39;m, you know, I\u0026#39;m a youth pastor, right? But like, I, I\u0026#39;m obviously interested in this topic of marketing and stuff like that. So as a marketer at heart, I don\u0026#39;t mind those things. In fact, I actually, I appreciate them. I understand what we\u0026#39;re doing and, you know, with those things. So with that being said, right, like what, what is the role of social media in a gathering? Is it to help, uh, draw family together, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:40):\u003cbr\u003e\nIf we\u0026#39;re gonna go off the old, uh, new Testament example, um, and framework, or is it to bring brand recognition and awareness, um, the role of the church to make disciples to do that in the context of a \u003cinaudible\u003e of gathering of a family. Um, where, where do we get our basis for what church is? You know, if we look through the New Testament, there\u0026#39;s really not a lot of examples of a church built like a business with a c e o, with a head, with a pastor, with a president, with a figure talking head. Um, it\u0026#39;s just, that\u0026#39;s, that\u0026#39;s really not what we see a lot. Instead, what we do see a lot of in the New Testament, right, as we see some of these examples of one another\u0026#39;s. Um, so I think one of the best, uh, examples of, uh, what the church can do and what the church should be and what the church should look like is, um, found in the 59 times that we see the phrase one another spelled out in the New Testament. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:34):\u003cbr\u003e\nSo for example, we have, um, the command to love one another. We have the command to honor one another from Romans 1210. We have the command to live in harmony with one another, Romans 1216 to build one another up. Romans, uh, 14 for Thessalonians five to be like-minded. Romans chapter 15, to accept one another, Romans 15 to admonish one another. Colossians three, we have care for one another, serve one another, bear one another\u0026#39;s burdens, forgive one another, be patient with one another, speak the truth to one another, be kind and compassionate to one another. Speak with Psalms and spiritual songs. Submit to one another, consider one another, look to the interests of others, and finally, stir up, stimulate toward love and good works. And I think most of us would agree that that entire slew of list, that\u0026#39;s not even all 59 of them, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:24):\u003cbr\u003e\nBut the ones that I picked out that I put there on that list, I think most of us would agree that those are best done, or at least most familiarly done and accomplished through, um, being done in person. And so, if we are going to live out the call of the church, then I think, um, you could make an argument. I think some people do, and try to make an argument that the church should be most and best expressed in the context of a family, in person, local gathering type of experience. Okay? Now, just because it\u0026#39;s familiar doesn\u0026#39;t mean that something different is wrong, okay? And I think if you look at, um, the New Testament, obviously, what is the majority of the New Testament, the majority of the documents right, that we have in our New Testament are letters, letters from the Apostle Paul, letters from James, letters from, uh, Luke, letters, from whoever wrote the book of Hebrews, letters from Peter, letters from John. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:33):\u003cbr\u003e\nAnd what are these letters? They are written to different churches with what? With the intention to live out these one another\u0026#39;s, to admonish one another, to speak truth to one another, to build up one another, to stir up love and good works to one another. And so if those things are the case, um, what was writing in the first century? Well, writing was the means and method to communicate from long distances. Paul was writing to these churches because he was in prison. So he did not have the option to be physically present with them. And I think in a lot of ways, like, so, okay, then like, let\u0026#39;s play that out. So yeah, that\u0026#39;s what, that\u0026#39;s, that was Paul\u0026#39;s issue. But our issue, like, we can be together. Yes, that\u0026#39;s true, but we also don\u0026#39;t live in this very oral, um, slow paced, you know, in the first century, there were no cars. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:22):\u003cbr\u003e\nThe main mode of transportation was most likely walking. And so a lot of the, as you are going from Matthew chapter 28, right? A lot of that was probably on the way on the road. Jesus and his disciples probably had so many conversations as they were walking to and from different places in different locations. And so when we think about it, we\u0026#39;re like, well, we, yes, we don\u0026#39;t have to write letters cause we\u0026#39;re not in jail to one another, but we don\u0026#39;t live in a culture that really allows us to be together as often as they were in the first century. And I think that we should potentially try to pursue that. I think we should try to make every effort to be living life, um, together, uh, life on life and, um, encouraging one another and moshing another and doing those things in person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:09):\u003cbr\u003e\nHowever, I think that distance is still an obstacle, is still, uh, a thing that we experience here, um, in 2023 and beyond. And so, um, the constraints of not being able to physically be together 24 hours a day, seven days a week are real, right? Like, we have jobs, we have families, we have homes, we have sports schedules, we have, um, band practices, we have, um, we have to run our kids to and from all kinds of different things and activities. We have obligations, we have PTO meetings, we have family gatherings that are obligations. We have all kinds of different things that keep us from living life on life with our faith community. And so we should be doing all of these things in person. However, I think that the hybrid side of this is there is a means and a medium that is now available to us that was also available to, um, a a similar means of method that was available in the first century. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:07):\u003cbr\u003e\nPaul used letters. Now I think we can use digital means and digital mediums to get the message of hope across. So let\u0026#39;s talk about living out some of these one another that we looked at, right? I want to pick in particular three and, and talk about how those can be lived out in a hybrid world, okay? Because yes, social media can be a good marketing tool, yes, social media can bring a lot of awareness to your church and help get people to your big gathering. But if we\u0026#39;re really gonna live out the method of Jesus, which is to make disciples, and then as the New Testament lays out 59 different times to do things with and for, um, one another, okay? Let\u0026#39;s look more at the family aspect and think about how we can, um, how we can use social media towards that end. So the first one I wanna look at is build up, build up one another. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:01):\u003cbr\u003e\nWhat are ways that you can build up the people of God that call your church, um, home, that want to be a part of a, a family and a faith community? How can you encourage them? Maybe you can look down the barrel of a camera and a shotgun microphone and record one video a day, one video a week, and encourage them to keep the faith to make a difference in the world and this sphere of influence that God has placed them in their life. Maybe you can read scripture. I think I don\u0026#39;t have this stat very well off the top of my head, but I think it\u0026#39;s something like 8% of, um, Christians say they read the Bible on a regular basis. And most people would say that regular means one time a week. Okay? Conversely, they say that Generation Z um, spends anywhere from five to eight hours of screen time per day. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:56):\u003cbr\u003e\nAll right? And so, um, that\u0026#39;s just one of the generations that we\u0026#39;re dealing with. The reality is they\u0026#39;re reading scripture once a week versus being on their phone anywhere from five to eight hours per day. What if, while they\u0026#39;re on their phones, on TikTok, on Instagram, on Facebook, on any of the social platforms that by the way, are now all promoting short form video content, what if you just read scripture? That\u0026#39;s all you had to do. One of my, one of the trends, one of the, um, one of the frameworks that I used in my own ministry that gets some of the most traction is a hook like this where they open the phone and I I\u0026#39;m doing nothing. I\u0026#39;m saying nothing. And all I\u0026#39;m doing is pointing to text on the screen, no words for about 2, 3, 4, 5 seconds. And I\u0026#39;m pointing at the, at the text on the screen, which says either stay or scroll, which is just big and bold, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:46):\u003cbr\u003e\nLike that\u0026#39;s the whole point. Big, bold. And then right beneath it says, read scripture with me so they know what they\u0026#39;re staying for, right? And once you see that, like if you\u0026#39;re a Christian, okay, and you see stares scrolling, it says, read scripts with me, you\u0026#39;re gonna have this like sort of guttural, visceral reaction. Like, ugh, I probably should stay and not just go onto the next dance video or sports video or whatever other video\u0026#39;s gonna be behind it, right? And then just read a verse, one verse and then just riff on it for the remaining 30 seconds that you probably have left. You know, what does it mean? You could, um, promote other spiritual practice. You could help them get into practice of meditating, memorizing scripture, prayer, um, maybe even accountability. Hey, text a friend that you haven\u0026#39;t texted in a while, like, do this one another text a friend from your small group who you know, needs encouragement. That\u0026#39;s a way to help, uh, through another person, encourage a person in your local body. Um, you could also just deliver some wise words, um, some, some words that come from scripture, some words that come from a wise mentor pastor, somebody who has some age and life experience, but that\u0026#39;s just an ex. Those are just a few examples to kinda get your wheels turning of how social media and short form video can be used to help build up the elicia, the gathering, the family of Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:01):\u003cbr\u003e\nWhat about speaking truth? Um, obviously you can use sermon clips and we have talked about that ad nauseum, but it\u0026#39;s still a worthwhile thing to talk about. If you are live streaming your service, grab a clip of your pastor, cut it down, get it into a 16 by nine framework, put in some sort of hook. If he doesn\u0026#39;t have a good hook, use like the voiceover feature or some like big text on screen thing, be like how to navigate conflict. And then boom, cut to the pastor talking, right? If you do not have the technology available to you to, uh, do a sermon clip, um, we\u0026#39;ve talked in the past, and you can go back to the ultimate YouTube framework. I will, um, put that link here in the show notes. Um, but you can, um, pre-record your messages and you can make that be, um, a thing that you then pull clips from and, uh, give just different quotes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:47):\u003cbr\u003e\nUh, 62nd inspirational things from the sermon content. Here\u0026#39;s the thing, I\u0026#39;m a pastor, okay? A youth pastor, but a pastor nonetheless. And, um, I, I put a lot of prep into my weekly content that I deliver one time a week to a room full of people, and after that, it goes to die somewhere on my hard drive. But being able to then repurpose this out of your communications department or your digital strategy people, or even if you, it\u0026#39;s you the pastor, take your content and put it back out there into the world that you have spent so much time preparing, that\u0026#39;s a way to help, um, speak the truth with one another, to the people in your church to remind them of what they heard on the weekend. Maybe they weren\u0026#39;t there. Maybe this is a, a primer, a teaser of what the appetite for them to hear a clip of the sermon. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:29):\u003cbr\u003e\nThen they\u0026#39;re like, you know what? Maybe I should go listen to that whole thing. Which leads me to the point that if you are, you should have a place for them to go listen to the whole thing, uh, either in full audio form or on a YouTube channel. Again, whether that\u0026#39;s your live stream or that\u0026#39;s a pre-recorded thing that you are doing, and then posting. Some other examples of speaking truth are sermon quotes, right? You can take just a quote from your pastor sermon and you can create a video out of it, even if it\u0026#39;s just like a video of a drone flying over a mountain and then the pastor\u0026#39;s quote flies in or a a tweet screenshot or something with some nice music behind it. Um, you can do adjacent type content from the sermon, right? So this month, for example, in our student ministry, we\u0026#39;re talking about the, um, sermon series of habits. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:13):\u003cbr\u003e\nOkay? So it\u0026#39;s the habit of living in community, the habit of, um, bible reading, prayer, and then accountability. Okay? But what I\u0026#39;m gonna do on social media, and you can go check this out if you want, at our, um, our TikTok, um, it is at Cross Creek Students on Instagram, YouTube, and hopefully TikTok here soon. If you can\u0026#39;t find it on TikTok, you might try at first. Colville students, we just changed our name and here\u0026#39;s a quick story for you. We just changed our name and I, uh, I secured the handle at Cross Creek students on TikTok, and it said that it has, it has 30 days, um, to totally deactivate your account. So I deactivated and deleted the Cross Creek students account so that I could go from my first Colville account and change it to Cross Creek students, um, because I held it up until the 30 day period. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:01):\u003cbr\u003e\nUm, but I have not been able to switch it over. So everything is Cross Creek students, the new logo, the name, um, and all the other handles are, but that handle specifically is still at first Colville students. I\u0026#39;m looking every single day this week to see if I can change it. If not, I may have to change it to something like first, uh, cross Creek students one. Um, but then once I do that, I have to wait another 30 days before I can make another change. And so I don\u0026#39;t know when or if that, um, at Cross Creek students handle will become available. So I don\u0026#39;t wanna lock in something temporary and then that handle becomes available, but I\u0026#39;m stuck, you know, for another 30 days. So anyway, um, welcome to the life of someone who\u0026#39;s, um, working with these companies, by the way, their support not helpful. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:45):\u003cbr\u003e\nSo anyway, um, but the adjacent content that I have written on habits is, um, I just got done reading the book, atomic Habits by James Clear, phenomenal book. Definitely recommend it. I\u0026#39;ll put the link to that in the show notes as well. Um, but I am going to share just some, some habit building, um, tips and frameworks, um, general habit building tips. And so that\u0026#39;s adjacent content. We\u0026#39;re talking about these four disciplines of community prayer, scripture, reading and accountability. And then over here on our social media, we\u0026#39;re gonna talk about how habits are built, informed, make \u0026#39;em easy, make \u0026#39;em attractive, how to break bad habits, make \u0026#39;em invisible, make \u0026#39;em difficult, make \u0026#39;em, um, something that you don\u0026#39;t desire, right? And those two things go together. But this one is a little bit, um, more psychological, not as spiritual necessarily. And this one over here is spiritual. But if you take some of these principles from the Atomic Habits book and some of the other habit building things, you can apply them over to the spiritual habits. Okay? Um, another idea that you can have in speaking the truth is just like a hook. Like, Hey, here\u0026#39;s what the Bible has to say about blank. It\u0026#39;s a great hook. You\u0026#39;re gonna get people start your video off strong. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:53):\u003cbr\u003e\nAll right? The third and final one, another I wanna look at is how can we stir up one another? How do we stir up one another toward love and good deeds? Um, you could give them a challenge to think about this. This is what scripture has to say about that. Um, what about, um, toward good deed, you could give them, give them challenges. You could ask \u0026#39;em to pass along something maybe on like in like a Facebook group, like post a picture of you paying it forward and you do that whole thing at Starbucks line repay for the person behind you, or whatever the case may be. Um, but that just gives a little bit of social proof and a little bit of like camaraderie, like, Hey, we\u0026#39;re all in this thing together. And, and better yet, right? Like, you can try to do all that and facilitate all that through social media, but if you can get your pastor from the stage to push that and say, Hey, this week we\u0026#39;re all gonna pay it forward. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:40):\u003cbr\u003e\nAnd then on social media, you\u0026#39;re, you\u0026#39;re posting, Hey, post a picture of you paying it forward, or, you know, something like, like that. Um, or you get a little, a TikTok video of, of you paying it forward. You have someone just in the passenger seat taking a video of you doing it or someone in your church doing it. And, and you can find a way to grab that and curate that and have them send it to you. Then you can post that and celebrate that. Remember what gets celebrated gets repeated. And so if these are some of the things that you want to do in your church, uh, capture that on video and sell, get that out and celebrate that. Again, we\u0026#39;re in this unique time where all the four major players in social media, TikTok, Instagram, Facebook, and YouTube, are all in right now, all in on short form video content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:22):\u003cbr\u003e\nAnd so for the first time ever, you do not have to create custom content for all four of those things. You can create one video that works for all four, and I have the, the framework to help you create that, post that and repurpose that to those different platforms. Again, Lincoln Bio, how you can get that free ebook or the YouTube video, check that out. Let me give you, um, three short form video hacks that, um, were noticing for 2023 as we\u0026#39;re moving ahead. So hack number one is SEO does matter. If you look at TikTok now, especially, they are trying to use it more like a search engine. So just like YouTube was very much like how to this, how to, that. Now TikTok is moving that direction. So think about your videos that way. And so be using things like captions on screen, be using things like, um, hashtags, and then also be thinking about the actual caption that you are writing as you\u0026#39;re getting ready to post your, um, your TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:20):\u003cbr\u003e\nSo try to think of search engine type optimization type of words. Another short form video hack you want is you wanna have a good hook, something that\u0026#39;s going to stop the scroll. That\u0026#39;s why that stay or scroll thing that I explained earlier is such a good hook because it\u0026#39;s literally asking people to stay instead of scroll, which is the main behavior that people are doing when they\u0026#39;re on social media, especially in a short form video place like reels or shorts or on TikTok. And then finally, um, use cross platform posting, like I said. So go to YouTube shorts. I just started doing that on our own account. Go to reels for both, um, Facebook and Instagram. And then you can duplicate and do dual purposes through your Facebook and Instagram feeds, right? So like, um, your feeds will help, um, if you, if you like, on reels, if you also post a reel to the feed that\u0026#39;s going to go out mostly to your church members, to your eia, um, or into your stories, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:17):\u003cbr\u003e\nThat\u0026#39;s another place that\u0026#39;s gonna go mostly to your members. If it\u0026#39;s on just reels, that\u0026#39;s more of a discoverability. So how having people outside your church find you and see you and engage in spiritual practice with you. And so you can, for, again, you can do dual purposes. You can encourage admonish, build up, stir up, um, speak truth to the people in your church, and also offer some of those spiritual guided practices to some people who may not be inside your, your church. It\u0026#39;s a unique and amazing opportunity that we have right now as people in 2023 to use the tools, to use the, the means, mediums, and methods of the day to help share the message of hope, to share the gospel with the people of the world, the people in your church, to encourage one another, to build one another up, and to help make them more like Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:09):\u003cbr\u003e\nSo use it. Be a social media user. Don\u0026#39;t let it get you. Don\u0026#39;t let it suck your soul dry, but use it to share the message of hope of Jesus because he has changed your life and you wanna share that with other people. Hey, thanks again so much for hanging out on this episode. I hope that you found it helpful if you did share it or leave a rating or a review. Both of those things are going to be phenomenally helpful in our indexing and helping get this message out to other people who are, uh, social media managers, church communications specialists, and their churches. Um, we just really want to be a resource to the local church. Um, I believe that the local church is God\u0026#39;s Plan A for reaching the world. And so in every way, in everything I can, I wanna just help, um, the, help those people and help, uh, God\u0026#39;s people get this message out there to them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:59):\u003cbr\u003e\nUm, also head to hybridministry.xyz. Um, you can grab that copy of that free ebook link is in the description or on the website there. Um, and, uh, come hang out with me personally on my TikTok. It\u0026#39;s @clasonnick, um, c l a s o n n i c K. Um, I\u0026#39;m posting Little Clips, um, from this podcast to my own personal TikTok and I also just try to have some fun on there posting some football content and other fun things that interest me. So just fun place to hang out. Um, and then I also got my YouTube channel, which, um, is gonna be a little hit or miss admittedly. Um, but that is where that, how to post to a TikTok video is going to live. So you can go check that out. That\u0026#39;s something that interests you, and we will talk to you all next time. Keep it hybrid people.\u003c/p\u003e","summary":"In this episode, Nick discusses the purpose of the church, as laid out from Jesus in the Great Commission, as well as the 59 different times the New Testament lays out a \"One Another\" statement. He then disects and brainstorms different ways in which the church, through a Hybrid and Digital approach, can live out the mission and purpose of the church through some of the One Another statements of the New Testament Church.","date_published":"2023-01-26T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/6d1f49e3-4e98-44c5-8ee8-0dbf69d6ec60.mp3","mime_type":"audio/mpeg","size_in_bytes":12768342,"duration_in_seconds":1584}]},{"id":"24556b0b-dc6f-42c7-9888-c949af6dd1bc","title":"Episode 027: Nick's Interview with TikTok superstar, Josh Chasteen","url":"https://www.hybridministry.xyz/027","content_text":"SUMMARY\nIn this episode, Nick sits down with teacher and TikToker, Josh Chasteen. Mr Chasteen went viral on TikTok a year or so ago, in part because of his early adoption of the platform, his silly and relatable content, but he shares the story and all that's happened since that TikTok went crazy viral. In addition he shares his view and vantage point of what it's like being on TikTok as a grown adult and teacher and connecting and bulding relational inroads with his students.\n\nSHOWNOTES\nFREE EBook \"Have I already Ruined my TikTok account?\" https://www.hybridministry.xyz/articles/ebook\nCheck out the YouTube Video for that:\nhttps://youtu.be/oxBn-p9O-eg\nFollow Josh on TikTok\nhttps://www.tiktok.com/@mr_chasteen101\nFollow Nick on TikTok\nhttps://www.tiktok.com/@clasonnick\nFor All things Hybrid Ministry\nhttp://www.hybridministry.xyz\n\nTIMECODES\n00:00-02:23 Intro\n02:23-09:44 How it all Started with Mr Chasteen\n09:44-15:00 The TikTok that changed everything\n15:00-18:03 What do your family members think of all this craziness?\n18:03-22:04 How does TikTok allow you to connect with students for ministry and relationships?\n22:04-26:35 The death of curation and content\n26:35-27:55 What's the funniest or most fun you've had on TikTok?\n27:55-29:47 As a teacher, what's one piece of advice you'd give to pastors or ministry leaders?\n29:47-31:26 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I'm your host, Nick Clason. And hey, if you have not already, make sure that you jump into the show notes or head to http://www.hybridministry.xyz to grab your free ebook for how to know if you have already ruined your TikTok account. It is your guide, complete guide from start to finish on how to post a TikTok and how to start flooding your social media with this short form of vertical video content. Short form, vertical video content is here to stay. It is the trend for 2023, and it gives churches and ministries and pastors a significant advantage because you are already creating content within the normal rhythm and scope of your week. So repurpose some of that content. Use it on social media. Literally every single platform, TikTok, Instagram reels, Facebook and YouTube has introduced shorts. \n\nNick Clason (01:09):\nThey're all out there begging for this type of content to be on their platform, so don't miss that opportunity. I know specifically in my own context, we just started posting to YouTube shorts and just about every single video has over a thousand views. I think. Not a lot of people are out there using that platform. So we already have like 17, 18 subscribers from posting for four days so far. So it's a pretty unprecedented time. Every platform is in a little bit of a different place in their life cycle. Um, and so go grab that ebook so that you have the resources that you need to make that happen. In today's show, what I'm gonna do is I'm going to introduce you to someone who got on TikTok early, um, and had a, uh, uh, TikTok go completely bonkers viral. He has a crazy story to tell you. It's my friend, uh, Josh Chasteen. Him and I are actually friends from college. He was in my wedding, I was in his wedding. Um, but you may have actually seen him on TikTok if you're on there at all. He's a teacher, he does all kinds of fun teacher type stuff. So I'm excited to bring you this interview and conversation today with my friend Josh. Well, I'm here. Josh. Josh, thanks so much for joining me. How you doing today, bro? \n\nJosh Chasteen (02:30):\nDoing good, man. Just got done with basketball practice and, uh, happy to be here. Thanks for having me. \n\nNick Clason (02:36):\nYeah, yeah, man. So glad to have you. Good to reconnect too. Um, you know it, I was just talking to you offline for a second about how we, uh, or how I was making this, this ebook, um, and I logged on to grab a screenshot and it was your, like, one of your tos that popped up, and as soon as I saw that I was like, oh, yeah, Josh has this incredible TikTok story. So would you mind just walking us through what happened to you? It was about a year ago at this time, or maybe a little longer. Like what happened? How did it go viral? Like all this crazy stuff, like let us know. \n\nJosh Chasteen (03:11):\nYeah. Well, things really got crazy a year ago, but it actually like dates back to 2019. So like fall of 2019, um, I hear about TikTok sounds fun, people doing dances. I'd never seen it. And so, um, I'm a junior high health teacher. I had six classes throughout the day. And so what I did like, and I just kinda like to do this random stuff where I kind of talk to kids about what's going on before we actually get into like, you know, stuff we're supposed to be doing in class. And so mm-hmm. , I was like, I spent the first five minutes of every bell like just asking them like, Hey, tell me about this TikTok app, you know? And so we're like talking through it. Every bells kind of telling me a little bit about what it is. And, um, so by the end of the day, you know, the kids were kinda like, you should get a TikTok. \n\nJosh Chasteen (03:56):\nAnd so we kind of came up with this plan, like, okay, well how about like, what if every Tuesday I did like TikTok Tuesday, where um, I either do a TikTok with like a group of students or another teacher or whatever. And I'm like, yeah, that's awesome. And so it was like, okay, whatever, you know, day or two goes by. And I'm like, I don't really think about it again. But there was like these, um, two girls that would like come by every day during lunch and they'd be like, Hey, you ready to start your TikTok? We'll help you do it.  like, no, go away. I don't wanna do this right now. . And then they just kept coming back and finally I was like, okay, come here. Let's, let's do this. So they downloaded the app on my phone. I'd still never seen a TikTok at this point. \n\nJosh Chasteen (04:32):\nUm, and they're like, okay, well let's film one. I'm like, well, what do you do? They're like, well, I don't know, like, what's your favorite song? I'm like, uh, I mean, yeah, by Usher, you know, that's like the ultimate hype song . And so they're like, okay. So they're like, all right, we're just gonna film you doing, I teach health. So they're like, we're just gonna film you doing like the day in life of like a health teacher just do like whatever. So we're doing this like off the wall stuff and we're putting it to Usher Usher's. Yeah. And so they post it. I'm like, okay, cool. Well, everybody, like throughout school that day is just going insane. They're like, Hey, we saw your TikTok, saw you on TikTok. And um, you know, like, so I have had, you know, thousands of students throughout the year mm-hmm. . \n\nJosh Chasteen (05:14):\nAnd so at this time, this is 2019, there's no teachers on TikTok, you know, I'm like the pioneer of teacher TikTok apparently. Yeah. So there's no teachers on there. So like, first of all, like all the students in the school district, you know, like we have about 450 kids per grade. So all the kids at the junior high and the high school, you know, are getting on this. And so it's got a couple thousand views and they're like, you have, TikTok has a couple thousand views. I'm like, is that a lot? Like, I don't really know . And they're like, you have like a thousand followers. I'm like, once again, is that a lot? That doesn't seem like a lot to me. They're like, no, you, that really is. So I'm like, guy, \n\nNick Clason (05:45):\nAnd this is from that very first one. This \n\nJosh Chasteen (05:47):\nIs just the first one. It was like that first day, you know? So I was like, okay. So I like went home that day or maybe the next day and I'm like, let's see what talk's about, I had never even opened it myself. So I'm just like scrolling through and I'm hooked. Like TikTok is like the most addicting thing ever. You can just get stuck like scrolling and it's never ending. And so this is me, I'm just watching this stuff and I'm like, this is pretty funny. And I'm like, I, I think I could like put some of this, these like trending things. I keep seeing these common things, which I'm like, oh, this is like a trend. I'm like, I could put like a teacher spin to this. So I did a couple of those and it was probably like my, I don't know, third or fourth one, um, that like really like blew up. \n\nJosh Chasteen (06:27):\nLike I just, they kept getting bigger and I'm getting thousands and thousands of views. Um, there was one that I did about like getting out of a te like canceling a test. And that one got, you know, I don't know how many views it got. It wasn't quite a million, but then I did one that was like, when your principal catches you making tos and it was like me and these two students, we were just filming it and it was like us doing like this at the time, you know, it was like this TikTok, you know, this was like the thing. So we were doing it and then like I stopped it and then I wanted the next clip to be like when this beat dropped like my principal looking at us through the window, like the classroom window. And so my principal, he's very stoic, like just looks like he's always angry, you know? \n\nJosh Chasteen (07:12):\nAnd so he had just come out from bus studios. The end of the day I'm like, I gotta get this like second shot of him looking in the window through my classroom door. And he did not seem like he was in the mood, but I was like, Hey, can I bother you for a second? I just want you to look through the window. I'm just gonna film it and then I just want you to give me your normal face. All you gotta do is look through the window. So he does it. And then, uh, it's great. I post it. The thing went insane. Like it had 50,000 views within like the first two hours. I'm getting all these followers. And uh, people thought it was hilarious. Um, and so it was like crazy. It was like really messing with my mind, you know? Cause I'm like, oh my gosh, I've got all this pressure now I've got this video with a million views. \n\nJosh Chasteen (07:51):\nI don't even know how to work the app. Like I still have like students filming it for me. Um, and so I'm like, you know what? I remember waking up one Saturday morning. I'm like, this is too much. It's stressing me out cuz now I have this pressure, like I gotta film more stuff. Um, but the kids were obviously loving it and I just, I'm like, I woke up in the morning, I'm like, I'm not doing this anymore. And I get on Instagram and Instagram I had it set up where if you get messages from people that you don't know, it doesn't like notify me. But I like just saw that I had all these messages and I open up Instagram and it's like, bars, stool sports. We wanna partner with you, we want a licensing deal with this. And it was like all these other random companies that were reaching out to me and I was like, what in the heck? \n\nJosh Chasteen (08:32):\nThis is insane. And so so they found your TikTok and went and and messaged you on Instagram? Yeah, they were messaging me on, uh, on Instagram. Yeah. Cause my Instagram was connected with it. And so I was like, well I don't know, maybe I can keep this going for a little bit, you know? And, uh, . So I, I don't know, I just kept posting stuff and um, would kind of like see what the common trends were and put a, a teacher spin on it. And um, so I signed like a licensing deal on a couple different tos where it was like, and that kind of gave me more notoriety. Like Barsol, Barsol Sports had one where I canceled a test and it was like they had all the rights to it and there was like no money in it, but it was like it was on their Snapchat and all this stuff. \n\nJosh Chasteen (09:12):\nAnd so it just like started blown up. So I got to like 50,000 followers Yeah. On TikTok. And then Covid Hits and all these other teachers get on TikTok now the market's saturated. Mm-hmm. , I got nothing to film cuz I'm not in school. I don't have my students there giving me ideas and filming for me. And I don't want my wife to be like, you know, Hey will you film this? She doesn't wanna sit there and be like, you know, so you know Andy, so she's like not super into it. So like I kind of went like stagnant there for a while and I don't know, we get back into school in 2020 and I'm like posting some stuff here and there, but it's just kind of like a rough year. Um, you know, cuz it's like we're wearing masks and we're doing different things and the kids were kind of down. \n\nJosh Chasteen (09:55):\nAnd so we were behind cuz we had like been shut down periodically at random dates. So we were like not on schedule. So we had this like test that we were gonna take. It's the hardest test of the year. There was no way my kids were gonna be ready for it. I was not gonna give 'em the test, but I was like trying to make 'em sweat it a little bit. I was like, well maybe I gotta like post something on TikTok. If a pro sports team comments, it'll get you guys out of the test. Like I said, I was not giving it to him, but I had 50,000 followers. I was confident one pro sports team would comment. So, um, I'm like, Hey, let's do this. You know, whatever. Well it's like Tuesday of the week of break the bell rings to go from homeroom to First Bell. \n\nJosh Chasteen (10:30):\nI'm like, oh crap, I forgot I was going to, um, post this TikTok, I gotta do it today if I'm gonna do it. So I like pull out my phone in between the bells, put it up there, put jingle bells to it. It's an eight second video. It's just me looking at the camera. I don't say anything. I post the little caption. If a pro sports team comments, then I'll let my students get out of the test. Posted it by fourth Bell. The Detroit Lions had commented, so everybody was rejoicing. I'm like, phew, I don't have to like find another reason to get 'em out of the test . And then by the end of the day, like, you know, I think it'd gotten up to like a million views. Um, the Dallas Mavericks had commented the Seattle Mariners, whatever it was cool. Well, the Lions thing, like were te they were terrible last year, which shout out to the Detroit Lions. \n\nJosh Chasteen (11:14):\nThey're in playoff contention. They're doing awesome. Dan Camp was doing great , but um, they really got the algorithm going. I think this is really, really sparked it. All of this was like timing things. Mm-hmm. . Um, I posted another TikTok like right around that time, um, about, um, like it's one that I post every December about how kids put off like doing homework until the end of a semester. So I posted that one right after I posted this one. And so they were kind of like working with each other. Um, but the one about getting out of a test, um, the lions were the first to comment. And so that was the one that was at, at the top. And so everybody's just bashing the lions, like he said, a pro sports team, not you guys. The lions suck, you know? So the lions are just getting absolutely obliterated in the comment section because it's like a pro sports team, not the Detroit Lions, but that like sparked the algorithm I'm confident of. \n\nJosh Chasteen (12:08):\nMm-hmm. . Yeah. I mean, and so we're talking millions and millions of views and so now it's popping up on all these other like professional sports teams pages and they're commenting. And I remember being, it was like probably the next night I was at a friend's house. We had a little get together like for Christmas mm-hmm.  and uh, I'm like pulling this up. I'm like, whoa, pizza hu commented. I'm like, the NFL just commented. ESPN just commented. I'm like going nuts. And everybody's like, what? You know, we don't know about TikTok. I'm like, this is insane. Everybody's commenting. And so it was up to like 44 million views or whatever like by the weekend. Um, and then it was like everything I was posting was like gold. Like these kids were like, it was the last daybreak. They're like, Hey, can we post a TikTok with you? \n\nJosh Chasteen (12:45):\nI'm like, the bell's gonna ring in two minutes. Okay, let's do this and we'll put it to a trending sound. 11 million views. Yeah. Like it was just, everything I was posting was insane. And so it became a whirlwind, like all these local news stations are like interviewing me. ESPN, a producer at ESPN interviewed me is like, we wanna have you live on Sports Center on Saturday. I'm like, is this legit? Like, this doesn't seem real. Um, I get, and I felt like it was just for the dumbest thing. It was an eight second video with me not talking. And so, you know, the Detroit Lions had me up to a game. I was on the field, um, during the Lions Packers game. It was funny. I'm on the field and they're like, Hey, uh, go out in between the quarter, stand in the end zone. \n\nJosh Chasteen (13:24):\nWe're gonna get a picture of you in the end zone. And um, the Detroit, like their comment was roll out the TV cart. And so I filmed another TikTok where I'm rolling out this big 80 inch tv cuz I'm like, I wanna like let people know the kids got out of a test. The lions commented, let's make a video in response to that about the TV cart. So I emailed all the teachers in the school. I'm like, does anybody have a TV cart? Like one of those old school one, nobody had one except our STEM teacher had an 80 inch flat screen tv. I'm like, this will work. Well, I rolled that out and that blew things up too because people are like, that's a TV cart nowadays, like that 80 inch flat screen. And so, and you're like, no, not really. We don't even have beef . \n\nJosh Chasteen (14:03):\nYeah. So they, uh, they had me up to a game. And so anyway, uh, they had me out on the field in between quarters and um, they said they just wanted to take a picture while they like had me up on the jumbotron, they showed the ESPN clip, they rolled out an old school TV cart like the lions mascot did. And they like gave me like a thousand dollars check, you know? So I'm like, oh my gosh, this is insane. So it was crazy. Like all of these things that happened, like Papa John's is like, we wanna sponsor a pizza party for your students. Pizza Hut sponsored a pizza party for like, my staff. Um, like Instacart just sent like a ton of snacks for all of our students. Like, I mean, it was insane. All of these like little partnerships and all these brands were getting involved and yeah. Uh, I think like 150 to 200 different like brands or, you know, verified creators commented and, you know, even like Luke Combs and Paul Abdul and all these people got involved. So it was insane. \n\nNick Clason (15:00):\nYeah, man. Yeah. Well I think like, there's a lot in there, but, uh, like you saying you got on in 2019 when it was like the wild, wild West and it was like, yeah, you could go viral in a second. Like, now, one of the disadvantages I would say of TikTok is a, it's becoming a much more saturated market. 2020 pushed a lot of people to it. Mm-hmm. . Um, and so now like you really do have to like, put in a lot of work, you know, to grow, um, on TikTok. And so, you know, whoever's listening, whatever, like you still do it. Um, but every, every social media is going that direction. And it's actually interesting cuz YouTube is trying to replicate it. And I just looked at our YouTube analytics. Today's, I'm recording this on January 2nd. I started posting yesterday. Our church just changed their name yesterday. \n\nNick Clason (15:48):\nSo I've been holding off on YouTube to, to align it up with the name change. And so I just started posting shorts and the first three all went up over a thousand. Wow. Um, and I think, so it's like every, every social media is like going all in on these like short form things. But, you know, TikTok is, it, it takes work now. And so you say all that. Um, I'm just curious like what , you know, I know your wife, but people listening don't, like, what's, what's your wife thinking through all of this? Like, is she like rolling her eyes? Like you, this is ridiculous that you're getting all this notoriety? Or does she think it's fun? Like what's the, what's her sort of like, uh, take on the whole thing? \n\nJosh Chasteen (16:26):\nYeah, probably a combination of both. I mean, I think that is fun. Like everywhere we go, you know, people would say something to her. She had friends from California that are messaging her like, this is crazy. Like, I know somebody famous now and she's like, well, you don't know anybody famous. You know me, who's like married to this guy. And you know, anywhere we went, like, we would go out to eat at Red Robin and the hostess is like, Hey, I see you on TikTok. You know, people were always coming up and it was like really just kind of like celebrity status and, um, the thing that she didn't love. So I remember one night we're eating dinner. This is like the week that everything's getting crazy. There's a ring on the doorbell, it's, I don't know, probably seven o'clock at night. And then she comes in, she's like, Hey, um, Fox News is outside. I was like, what? I was like, I'm in my pajamas, like eating dinner. \n\nNick Clason (17:12):\nHow did they \n\nJosh Chasteen (17:13):\nEven fighting me? I, that's a great question. And I'm like, are you serious? And I like, go up and there's this dude out there in a suit. I was like, Hey. He's like, Hey, we're running this story tonight. Like, uh, that's awesome. Is it cool if we like interview you? I'm like, well, can I like go throw on some pants and like ? It was just insane. And so she was like bothered by that. Like, now these people are coming to our house. And um, so actually the public relations lady in our school district actually like, took on a lot of the stuff for me. She's like, I will field all these calls and stuff for you. I was like, okay, cool, thank you. Nice, nice. So, um, yeah, but it was, that was pretty funny and I don't know, I mean, it's died down. Like I think that Yeah, yeah. Uh, you know, but in that time it was just a little chaotic, uh, in . I don't know. I think she likes it, but at the same time she's just like, Hey, I'm my own person too, you know? \n\nNick Clason (18:02):\nYeah. Yeah. I'm not, yeah. I'm not just your wife. Yeah. \n\nJosh Chasteen (18:05):\nAnd \n\nNick Clason (18:05):\nExactly the other celebrity guy's wife. Yeah. I get that. So, shifting gears a little bit, Josh, like w I remember when you, because like, so I'm in ministry and you're a believer, like you, you love and follow Jesus. And I mean, I was youth pastor and you were one of my volunteers at the first church I worked at. And so, um, but, but even before I, I worked there. I remember when we were in college together, you told me, um, you felt called to like ministry or called to like reach in the next generation. Um, but you told me like I w I feel called to do this in the avenue of like, education through being a teacher because just the amount of exposure and the, the sheer volume and number of students that I'm gonna have an opportunity to reach is greater than just an average like youth pastor. And I just remember you saying that. And so as, as I'm thinking about this from a connecting with students standpoint, talk a little bit about how your TikTok account and presence has allowed you to, um, connect with different students, um, make relational inroads and stuff like that. \n\nJosh Chasteen (19:14):\nYeah. Uh, there's a lot of things there. I mean, I guess the first thing I would say is like, you know, TikTok is not this like, you know, magic potion. If you just get on TikTok, you're gonna have all the students that are, you know? Yeah. So I mean, my big thing is building relationships. Like, um, one of the things, you know, you and I both know Doug Franklin, uh, well mm-hmm. , one of the things he said a couple years ago that I never forget is like, if you want to connect with any student, talk to them about their favorite topic in every student has the same favorite topic. Do you know what it is? Themselves. \n\nJosh Chasteen (19:47):\nThemselves. Yeah. Yeah. And so, um, I love just like talking to students and like getting to know, Hey, what'd you, this is what I do every class bell. Like, or every, like Monday I spend the first couple minutes of every Monday's class, Hey, what'd you guys do this weekend? Somebody raise your hand. Tell me what you did on Friday. Yeah. What are you guys doing this weekend? You know? And then like gathering information and then it's like I get to know students and then talking about that, Hey, you're really into this. How's this been going? How's that? And like the kids, like, now that I've been in this for a while, like really remember that mm-hmm.  and it's like, um, you know, I get letters and stuff written back and things where it's like, you know, you really like cared about every student. And it's just like, I don't know that I really went above and beyond other than just like getting to know them. \n\nJosh Chasteen (20:29):\nAnd I think that like in my field, in, in any field, even youth ministry, it's easy to like, Hey, here's the tasks I have to do. I have to do this, this, this, this. Mm-hmm. . And we miss like, the whole relational aspect in it. And it's really about like people and like loving people and getting to know them. And so, um, so first of all, I think that that's like a strong suit of mine is just being able to connect with kids. The TikTok thing has helped, but I could see how it could also hinder, there's this word out there that kids use cringe. Okay. So , you, uh, there's this tough balance where it's like, yeah, I want to put stuff out there that's funny, but I don't want to be cringey. And it's really hard. Yeah. Um, so like, that's why I'm like, you gotta be yourself. \n\nJosh Chasteen (21:12):\nLike, that's the main thing. Like when I try to do, like, see things that are funny that other people do and I do it, it comes across as cringey. So like, you have to be authentic. Like if you're funny, be funny. If you're not funny, don't try to be funny, you know? I don't know. That's good. So, um, there's that. And I think that, uh, for the most part I've stayed out of it. And the ones, the videos that have done really well are like, where I'm like just looking at a camera and I have a caption that's like trying to get people to respond to stuff. Mm-hmm.  or like, I am being like overly nerdy where it's like, I'm not trying to be cool, I'm just Yeah. Being stupid. And that's like the point of the video. Yeah. So, um, you know, I don't know, I'm trying to remember like what your original question was. Like how do you use TikTok to reach more people? Um, you know, I think that, I don't think it's like the number one thing, but I think it's supplemental to like what's already being done. Mm-hmm. . \n\nNick Clason (22:04):\nNo, that's good. I mean, like, really the whole premise of, of this podcast for me is like, there's a lot of, there's a lot of like, digital opportunities for us, you know? Um, and I think that at least some of the ministries I've been in, especially where I came from, like, uh, I, when I moved there, COVID was happening mm-hmm.  immediately. And so as we were kind of finding our way out of it, we had pivoted pretty hard into a really like, big, like, digital strategy. And so as, as things were starting to sort of settle down, things were starting to come back, there was this really big argument between like in person or digital and it was pivoted against itself. Like it's either all in person or it's either all digital. And I just think that there's, there's more nuance to it, and it, that's where the idea of this hybrid comes in because you're a real teacher with real human students and real human relationships. \n\nNick Clason (22:56):\nSo you have that already going. And I think most people listening to this, if you're a ministry leader of some sort, like you're gonna have that with your students or your congregation or whatever, but you can still kind of show up, um, and use some of these other tools to, to be present, you know? And yeah. And you're, as a teacher, it's, it's different than, you know, like someone who's in in ministry. Cause you're trying to like, actually like share the message of Jesus and stuff like that. You're probably gonna get in trouble for things like that, you know, but, but because you, uh, have that kind of presence, I think it probably, like you said, as fun, you got students who are like, let's do this thing. Like let's download it. And I know I've had experiences where, like I post a lot of the tos on my ministry account, but I'll have, I'll have students who are like, we need to do this trend. \n\nNick Clason (23:42):\nAnd I'm like, all right, do like, let's do it right now. Like, let's make it happen. Um, and I told them, I remember last year I told them I thought it was stupid and I told 'em all the reasons why it wasn't gonna work, but then by that night they're both like, screenshotting me, like our account. They're like, this is the number one video on our TikTok account because like, they just know better than I'm going to know. You know? Like, yeah. And so that's, I think that's another principle too in your story is like lean into what, like the knowledge that students have, like use them, get them on screen if it, if you're like, allowed to insurance wise and whatever and whatnot. And so, um, that's just, that's sort of the, the thing I love about, like your story is that you are doing this in a mini, like, not ministry, not for ministry, right. But like, it helps sort of aid in their relationships and stuff that, that are going on, um, with you being a teacher, people seeing you, you know, when they're on the bus or at home or, you know, whatever the case might be. Yeah. So \n\nJosh Chasteen (24:41):\nIt's pretty cool. And I would say too, like, you know, you talked about how it like takes some work and stuff like that. I kind of prided myself on like, I'm not putting a lot of effort into this. Like yeah, I don't own a ring light, I have no editing apps. Um, yeah, I filmed everything on an iPhone seven up until like, the one went insane last year. And then like my camera kind of went out and I actually, I did my e s ESPN interview on FaceTime on my iPhone seven. Uh, but I made a little bit of money, so I'm like, all right, I'll buy a new phone, put it into this. So up until then, I mean, I, I, and even still I, um, don't really have a lot of this stuff, but all that to say is there was like a brief moment, like when I officially blew up, or like first initially is what I meant to say initially blew up that I was like, okay, I gotta keep trying to pump out content and do all this stuff. And it was like, those videos always did really poorly when I tried really hard mm-hmm. . But it's like, when I'm just me and doing things that I love and make videos that are fun to me to make, then those are usually the ones that do well. I think it translates. \n\nNick Clason (25:40):\nNo, that's, that's really good feedback too, right? Like, you have almo like to whoever's listening, you have all the tools probably already in your pocket. You don't have to go get a bunch of gear, you don't have to go learn a bunch of new skills. And it, as TikTok has gotten bigger, like there, it has more and more power now too. You know, you can edit more, you can add more effects, you can do all sort of stuff. And so you don't have to get crazy. And that's, that's a thing. I think social media's really just like leveling the playing field. It's like, Hey, everything's about video. You can post, hold up a video and talk directly into it. Do a funny thing, do a trend, and boom, all of a sudden like you're, you're there. Like, you don't have to learn a new skill. \n\nNick Clason (26:19):\nYou don't have to go to school for graphic design. You know, I even, I even think about when you and I went to college together, I wonder how many of those people that have like, video degrees or graphic design degrees, like how much of that's like obsolete now, you know, because Right. So many, so many tools are out there. So, alright. So last thing just real fast, like what's the funniest, uh, TikTok or what's like the one that you're like the most proud of or one that you're like, this was, this was the most fun for me to do, or most fun for me to film? Or funniest trend or what's, what's such like one TikTok that you've done that you're like, this is my favorite and here's why. \n\nJosh Chasteen (26:55):\nYeah, that's a great question. Um, I think , I don't know, there's so many. Um, it's usually the ones where I get a lot of people involved. Like, so there was one that we did where it was like, um, I don't even remember what the song is, but it's like you show like somebody's yearbook picture and then you show them now mm-hmm. . And so we did one of those with, um, our staff, like maybe that was last year. Like our teaching staff probably like six or seven teachers. Uh, some of my good friends. And so it was like I had 'em bring in their yearbook, I'd show their picture and then I'd show them now. And so, but it's just like fun because it's like the more people that are involved, the more fun it is. Yeah. And so it's kind of one of those, I'm like, I don't even care if this like, ends up being like viral or whatever. Yeah. It's like I had fun making it and actually that one did pretty well cuz I think it got like half a million views or something like that. But, um, so I don't know what, yeah. Like I said, the ones where I'm involving a lot more are usually the better. \n\nNick Clason (27:53):\nYeah. That's fun. All right, last thing, um, I didn't prep you for this, so, so sorry. But as, as a teacher, um, and someone who interacts with the next generation every single day, what's one thing that you wish, like pastors churches or youth pastors knew about teenagers or about the next generation? Like what's just one thing you're like, Hey, I wish you all knew this, or I wish you'd stop doing this, or I wish, like, I wish you knew this about what I see from my unique perspective as someone not in like a church or ministry related field. \n\nJosh Chasteen (28:25):\nYeah, I think that, uh, this generation like is pretty good at like telling when people are being real and when people aren't mm-hmm.  mm-hmm. . So I think, you know, just, uh, be real. Um, but also I would say, you know, I kinda already mentioned this earlier, like put a big emphasis on getting to know students because there's just a lot of hurt. Like, it's just amazing to me the amount of hurt that's out there. Like a lot of like, just junk that kids are going through. They're going through things that I've never could even imagine going through, but you don't know that on the surface. And so it's kind of like really, um, building those bridges and like tearing down walls, like getting to know them, um mm-hmm.  where like some of this stuff starts coming out and then, I don't know, there, there's so many kids out there that just need like a trusting, caring adult in their life. And uh, and it's not a ton of work to like make that happen. I mean, it is work cuz relationships take time, but, um, yeah, I mean, just get to know kids. \n\nNick Clason (29:24):\nYeah. That's good man. That's good. Yeah. All right, bro, well that is it. That's all I got unless there's anything else that you wanna say. Um, I appreciate your time and, uh, thanks for hopping on, bro. \n\nJosh Chasteen (29:35):\nYeah. Don't get too addicted to TikTok. That's the only thing I would say. Set, set some screen limits or else you'll go down a bad rabbit hole, but that's it. \nIf you're there all day. Yeah, exactly. Yeah. But no, thanks for having me. This is fun. \n\nNick Clason (29:46):\nWell, hey, I hope you found that interesting and fun and just kind of an opportunity to kinda look and see, um, at what it is like to, uh, have a tweet or not tweet a TikTok, kind of go crazy and kind of go viral. So obviously that's not necessarily what we're all, you know, maybe like vying for or looking for, but it is, uh, it's a crazy story. And, um, more than that, I think what Josh's message was about, like, don't, don't just, you know, settle in for all the technology, but really get to know people. I think that's the heartbeat of most of us as ministry leaders, pastors, and so I, I just hope that you find that conversation helpful, useful, encouraging. Uh, hey, if you have not, again, like I said at the top of the show, go grab that ebook. \n\nNick Clason (30:31):\nThe link is in the show notes. I also have a complete video guide to that, if that's something that's helpful, uh, for you to watch, uh, to, to go through posting your first TikTok. And also if you found this helpful or if you grab that book and you find it helpful, share it with a friend. Um, leave a rating or a review. Uh, you can do everything and get all the show notes and transcripts and everything that you need to find over http://www.hybridministry.xyz. You can come hang out with me on YouTube or TikTok link to both of those in the show notes. And until next time, we'll talk to you all later. Bye.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick sits down with teacher and TikToker, Josh Chasteen. Mr Chasteen went viral on TikTok a year or so ago, in part because of his early adoption of the platform, his silly and relatable content, but he shares the story and all that\u0026#39;s happened since that TikTok went crazy viral. In addition he shares his view and vantage point of what it\u0026#39;s like being on TikTok as a grown adult and teacher and connecting and bulding relational inroads with his students.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nFREE EBook \u0026quot;Have I already Ruined my TikTok account?\u0026quot; \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003cbr\u003e\nCheck out the YouTube Video for that:\u003cbr\u003e\n\u003ca href=\"https://youtu.be/oxBn-p9O-eg\" rel=\"nofollow\"\u003ehttps://youtu.be/oxBn-p9O-eg\u003c/a\u003e\u003cbr\u003e\nFollow Josh on TikTok\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@mr_chasteen101\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@mr_chasteen101\u003c/a\u003e\u003cbr\u003e\nFollow Nick on TikTok\u003cbr\u003e\n\u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFor All things Hybrid Ministry\u003cbr\u003e\n\u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:23 Intro\u003cbr\u003e\n02:23-09:44 How it all Started with Mr Chasteen\u003cbr\u003e\n09:44-15:00 The TikTok that changed everything\u003cbr\u003e\n15:00-18:03 What do your family members think of all this craziness?\u003cbr\u003e\n18:03-22:04 How does TikTok allow you to connect with students for ministry and relationships?\u003cbr\u003e\n22:04-26:35 The death of curation and content\u003cbr\u003e\n26:35-27:55 What\u0026#39;s the funniest or most fun you\u0026#39;ve had on TikTok?\u003cbr\u003e\n27:55-29:47 As a teacher, what\u0026#39;s one piece of advice you\u0026#39;d give to pastors or ministry leaders?\u003cbr\u003e\n29:47-31:26 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I\u0026#39;m your host, Nick Clason. And hey, if you have not already, make sure that you jump into the show notes or head to \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e to grab your free ebook for how to know if you have already ruined your TikTok account. It is your guide, complete guide from start to finish on how to post a TikTok and how to start flooding your social media with this short form of vertical video content. Short form, vertical video content is here to stay. It is the trend for 2023, and it gives churches and ministries and pastors a significant advantage because you are already creating content within the normal rhythm and scope of your week. So repurpose some of that content. Use it on social media. Literally every single platform, TikTok, Instagram reels, Facebook and YouTube has introduced shorts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:09):\u003cbr\u003e\nThey\u0026#39;re all out there begging for this type of content to be on their platform, so don\u0026#39;t miss that opportunity. I know specifically in my own context, we just started posting to YouTube shorts and just about every single video has over a thousand views. I think. Not a lot of people are out there using that platform. So we already have like 17, 18 subscribers from posting for four days so far. So it\u0026#39;s a pretty unprecedented time. Every platform is in a little bit of a different place in their life cycle. Um, and so go grab that ebook so that you have the resources that you need to make that happen. In today\u0026#39;s show, what I\u0026#39;m gonna do is I\u0026#39;m going to introduce you to someone who got on TikTok early, um, and had a, uh, uh, TikTok go completely bonkers viral. He has a crazy story to tell you. It\u0026#39;s my friend, uh, Josh Chasteen. Him and I are actually friends from college. He was in my wedding, I was in his wedding. Um, but you may have actually seen him on TikTok if you\u0026#39;re on there at all. He\u0026#39;s a teacher, he does all kinds of fun teacher type stuff. So I\u0026#39;m excited to bring you this interview and conversation today with my friend Josh. Well, I\u0026#39;m here. Josh. Josh, thanks so much for joining me. How you doing today, bro? \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (02:30):\u003cbr\u003e\nDoing good, man. Just got done with basketball practice and, uh, happy to be here. Thanks for having me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:36):\u003cbr\u003e\nYeah, yeah, man. So glad to have you. Good to reconnect too. Um, you know it, I was just talking to you offline for a second about how we, uh, or how I was making this, this ebook, um, and I logged on to grab a screenshot and it was your, like, one of your tos that popped up, and as soon as I saw that I was like, oh, yeah, Josh has this incredible TikTok story. So would you mind just walking us through what happened to you? It was about a year ago at this time, or maybe a little longer. Like what happened? How did it go viral? Like all this crazy stuff, like let us know. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (03:11):\u003cbr\u003e\nYeah. Well, things really got crazy a year ago, but it actually like dates back to 2019. So like fall of 2019, um, I hear about TikTok sounds fun, people doing dances. I\u0026#39;d never seen it. And so, um, I\u0026#39;m a junior high health teacher. I had six classes throughout the day. And so what I did like, and I just kinda like to do this random stuff where I kind of talk to kids about what\u0026#39;s going on before we actually get into like, you know, stuff we\u0026#39;re supposed to be doing in class. And so mm-hmm. \u003caffirmative\u003e, I was like, I spent the first five minutes of every bell like just asking them like, Hey, tell me about this TikTok app, you know? And so we\u0026#39;re like talking through it. Every bells kind of telling me a little bit about what it is. And, um, so by the end of the day, you know, the kids were kinda like, you should get a TikTok. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (03:56):\u003cbr\u003e\nAnd so we kind of came up with this plan, like, okay, well how about like, what if every Tuesday I did like TikTok Tuesday, where um, I either do a TikTok with like a group of students or another teacher or whatever. And I\u0026#39;m like, yeah, that\u0026#39;s awesome. And so it was like, okay, whatever, you know, day or two goes by. And I\u0026#39;m like, I don\u0026#39;t really think about it again. But there was like these, um, two girls that would like come by every day during lunch and they\u0026#39;d be like, Hey, you ready to start your TikTok? We\u0026#39;ll help you do it. \u003claugh\u003e like, no, go away. I don\u0026#39;t wanna do this right now. \u003claugh\u003e. And then they just kept coming back and finally I was like, okay, come here. Let\u0026#39;s, let\u0026#39;s do this. So they downloaded the app on my phone. I\u0026#39;d still never seen a TikTok at this point. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (04:32):\u003cbr\u003e\nUm, and they\u0026#39;re like, okay, well let\u0026#39;s film one. I\u0026#39;m like, well, what do you do? They\u0026#39;re like, well, I don\u0026#39;t know, like, what\u0026#39;s your favorite song? I\u0026#39;m like, uh, I mean, yeah, by Usher, you know, that\u0026#39;s like the ultimate hype song \u003claugh\u003e. And so they\u0026#39;re like, okay. So they\u0026#39;re like, all right, we\u0026#39;re just gonna film you doing, I teach health. So they\u0026#39;re like, we\u0026#39;re just gonna film you doing like the day in life of like a health teacher just do like whatever. So we\u0026#39;re doing this like off the wall stuff and we\u0026#39;re putting it to Usher Usher\u0026#39;s. Yeah. And so they post it. I\u0026#39;m like, okay, cool. Well, everybody, like throughout school that day is just going insane. They\u0026#39;re like, Hey, we saw your TikTok, saw you on TikTok. And um, you know, like, so I have had, you know, thousands of students throughout the year mm-hmm. \u003caffirmative\u003e. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (05:14):\u003cbr\u003e\nAnd so at this time, this is 2019, there\u0026#39;s no teachers on TikTok, you know, I\u0026#39;m like the pioneer of teacher TikTok apparently. Yeah. So there\u0026#39;s no teachers on there. So like, first of all, like all the students in the school district, you know, like we have about 450 kids per grade. So all the kids at the junior high and the high school, you know, are getting on this. And so it\u0026#39;s got a couple thousand views and they\u0026#39;re like, you have, TikTok has a couple thousand views. I\u0026#39;m like, is that a lot? Like, I don\u0026#39;t really know \u003claugh\u003e. And they\u0026#39;re like, you have like a thousand followers. I\u0026#39;m like, once again, is that a lot? That doesn\u0026#39;t seem like a lot to me. They\u0026#39;re like, no, you, that really is. So I\u0026#39;m like, guy, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:45):\u003cbr\u003e\nAnd this is from that very first one. This \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (05:47):\u003cbr\u003e\nIs just the first one. It was like that first day, you know? So I was like, okay. So I like went home that day or maybe the next day and I\u0026#39;m like, let\u0026#39;s see what talk\u0026#39;s about, I had never even opened it myself. So I\u0026#39;m just like scrolling through and I\u0026#39;m hooked. Like TikTok is like the most addicting thing ever. You can just get stuck like scrolling and it\u0026#39;s never ending. And so this is me, I\u0026#39;m just watching this stuff and I\u0026#39;m like, this is pretty funny. And I\u0026#39;m like, I, I think I could like put some of this, these like trending things. I keep seeing these common things, which I\u0026#39;m like, oh, this is like a trend. I\u0026#39;m like, I could put like a teacher spin to this. So I did a couple of those and it was probably like my, I don\u0026#39;t know, third or fourth one, um, that like really like blew up. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (06:27):\u003cbr\u003e\nLike I just, they kept getting bigger and I\u0026#39;m getting thousands and thousands of views. Um, there was one that I did about like getting out of a te like canceling a test. And that one got, you know, I don\u0026#39;t know how many views it got. It wasn\u0026#39;t quite a million, but then I did one that was like, when your principal catches you making tos and it was like me and these two students, we were just filming it and it was like us doing like this at the time, you know, it was like this TikTok, you know, this was like the thing. So we were doing it and then like I stopped it and then I wanted the next clip to be like when this beat dropped like my principal looking at us through the window, like the classroom window. And so my principal, he\u0026#39;s very stoic, like just looks like he\u0026#39;s always angry, you know? \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (07:12):\u003cbr\u003e\nAnd so he had just come out from bus studios. The end of the day I\u0026#39;m like, I gotta get this like second shot of him looking in the window through my classroom door. And he did not seem like he was in the mood, but I was like, Hey, can I bother you for a second? I just want you to look through the window. I\u0026#39;m just gonna film it and then I just want you to give me your normal face. All you gotta do is look through the window. So he does it. And then, uh, it\u0026#39;s great. I post it. The thing went insane. Like it had 50,000 views within like the first two hours. I\u0026#39;m getting all these followers. And uh, people thought it was hilarious. Um, and so it was like crazy. It was like really messing with my mind, you know? Cause I\u0026#39;m like, oh my gosh, I\u0026#39;ve got all this pressure now I\u0026#39;ve got this video with a million views. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (07:51):\u003cbr\u003e\nI don\u0026#39;t even know how to work the app. Like I still have like students filming it for me. Um, and so I\u0026#39;m like, you know what? I remember waking up one Saturday morning. I\u0026#39;m like, this is too much. It\u0026#39;s stressing me out cuz now I have this pressure, like I gotta film more stuff. Um, but the kids were obviously loving it and I just, I\u0026#39;m like, I woke up in the morning, I\u0026#39;m like, I\u0026#39;m not doing this anymore. And I get on Instagram and Instagram I had it set up where if you get messages from people that you don\u0026#39;t know, it doesn\u0026#39;t like notify me. But I like just saw that I had all these messages and I open up Instagram and it\u0026#39;s like, bars, stool sports. We wanna partner with you, we want a licensing deal with this. And it was like all these other random companies that were reaching out to me and I was like, what in the heck? \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (08:32):\u003cbr\u003e\nThis is insane. And so so they found your TikTok and went and and messaged you on Instagram? Yeah, they were messaging me on, uh, on Instagram. Yeah. Cause my Instagram was connected with it. And so I was like, well I don\u0026#39;t know, maybe I can keep this going for a little bit, you know? And, uh, \u003claugh\u003e. So I, I don\u0026#39;t know, I just kept posting stuff and um, would kind of like see what the common trends were and put a, a teacher spin on it. And um, so I signed like a licensing deal on a couple different tos where it was like, and that kind of gave me more notoriety. Like Barsol, Barsol Sports had one where I canceled a test and it was like they had all the rights to it and there was like no money in it, but it was like it was on their Snapchat and all this stuff. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (09:12):\u003cbr\u003e\nAnd so it just like started blown up. So I got to like 50,000 followers Yeah. On TikTok. And then Covid Hits and all these other teachers get on TikTok now the market\u0026#39;s saturated. Mm-hmm. \u003caffirmative\u003e, I got nothing to film cuz I\u0026#39;m not in school. I don\u0026#39;t have my students there giving me ideas and filming for me. And I don\u0026#39;t want my wife to be like, you know, Hey will you film this? She doesn\u0026#39;t wanna sit there and be like, you know, so you know Andy, so she\u0026#39;s like not super into it. So like I kind of went like stagnant there for a while and I don\u0026#39;t know, we get back into school in 2020 and I\u0026#39;m like posting some stuff here and there, but it\u0026#39;s just kind of like a rough year. Um, you know, cuz it\u0026#39;s like we\u0026#39;re wearing masks and we\u0026#39;re doing different things and the kids were kind of down. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (09:55):\u003cbr\u003e\nAnd so we were behind cuz we had like been shut down periodically at random dates. So we were like not on schedule. So we had this like test that we were gonna take. It\u0026#39;s the hardest test of the year. There was no way my kids were gonna be ready for it. I was not gonna give \u0026#39;em the test, but I was like trying to make \u0026#39;em sweat it a little bit. I was like, well maybe I gotta like post something on TikTok. If a pro sports team comments, it\u0026#39;ll get you guys out of the test. Like I said, I was not giving it to him, but I had 50,000 followers. I was confident one pro sports team would comment. So, um, I\u0026#39;m like, Hey, let\u0026#39;s do this. You know, whatever. Well it\u0026#39;s like Tuesday of the week of break the bell rings to go from homeroom to First Bell. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (10:30):\u003cbr\u003e\nI\u0026#39;m like, oh crap, I forgot I was going to, um, post this TikTok, I gotta do it today if I\u0026#39;m gonna do it. So I like pull out my phone in between the bells, put it up there, put jingle bells to it. It\u0026#39;s an eight second video. It\u0026#39;s just me looking at the camera. I don\u0026#39;t say anything. I post the little caption. If a pro sports team comments, then I\u0026#39;ll let my students get out of the test. Posted it by fourth Bell. The Detroit Lions had commented, so everybody was rejoicing. I\u0026#39;m like, phew, I don\u0026#39;t have to like find another reason to get \u0026#39;em out of the test \u003claugh\u003e. And then by the end of the day, like, you know, I think it\u0026#39;d gotten up to like a million views. Um, the Dallas Mavericks had commented the Seattle Mariners, whatever it was cool. Well, the Lions thing, like were te they were terrible last year, which shout out to the Detroit Lions. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (11:14):\u003cbr\u003e\nThey\u0026#39;re in playoff contention. They\u0026#39;re doing awesome. Dan Camp was doing great \u003claugh\u003e, but um, they really got the algorithm going. I think this is really, really sparked it. All of this was like timing things. Mm-hmm. \u003caffirmative\u003e. Um, I posted another TikTok like right around that time, um, about, um, like it\u0026#39;s one that I post every December about how kids put off like doing homework until the end of a semester. So I posted that one right after I posted this one. And so they were kind of like working with each other. Um, but the one about getting out of a test, um, the lions were the first to comment. And so that was the one that was at, at the top. And so everybody\u0026#39;s just bashing the lions, like he said, a pro sports team, not you guys. The lions suck, you know? So the lions are just getting absolutely obliterated in the comment section because it\u0026#39;s like a pro sports team, not the Detroit Lions, but that like sparked the algorithm I\u0026#39;m confident of. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (12:08):\u003cbr\u003e\nMm-hmm. \u003caffirmative\u003e. Yeah. I mean, and so we\u0026#39;re talking millions and millions of views and so now it\u0026#39;s popping up on all these other like professional sports teams pages and they\u0026#39;re commenting. And I remember being, it was like probably the next night I was at a friend\u0026#39;s house. We had a little get together like for Christmas mm-hmm. \u003caffirmative\u003e and uh, I\u0026#39;m like pulling this up. I\u0026#39;m like, whoa, pizza hu commented. I\u0026#39;m like, the NFL just commented. ESPN just commented. I\u0026#39;m like going nuts. And everybody\u0026#39;s like, what? You know, we don\u0026#39;t know about TikTok. I\u0026#39;m like, this is insane. Everybody\u0026#39;s commenting. And so it was up to like 44 million views or whatever like by the weekend. Um, and then it was like everything I was posting was like gold. Like these kids were like, it was the last daybreak. They\u0026#39;re like, Hey, can we post a TikTok with you? \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (12:45):\u003cbr\u003e\nI\u0026#39;m like, the bell\u0026#39;s gonna ring in two minutes. Okay, let\u0026#39;s do this and we\u0026#39;ll put it to a trending sound. 11 million views. Yeah. Like it was just, everything I was posting was insane. And so it became a whirlwind, like all these local news stations are like interviewing me. ESPN, a producer at ESPN interviewed me is like, we wanna have you live on Sports Center on Saturday. I\u0026#39;m like, is this legit? Like, this doesn\u0026#39;t seem real. Um, I get, and I felt like it was just for the dumbest thing. It was an eight second video with me not talking. And so, you know, the Detroit Lions had me up to a game. I was on the field, um, during the Lions Packers game. It was funny. I\u0026#39;m on the field and they\u0026#39;re like, Hey, uh, go out in between the quarter, stand in the end zone. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (13:24):\u003cbr\u003e\nWe\u0026#39;re gonna get a picture of you in the end zone. And um, the Detroit, like their comment was roll out the TV cart. And so I filmed another TikTok where I\u0026#39;m rolling out this big 80 inch tv cuz I\u0026#39;m like, I wanna like let people know the kids got out of a test. The lions commented, let\u0026#39;s make a video in response to that about the TV cart. So I emailed all the teachers in the school. I\u0026#39;m like, does anybody have a TV cart? Like one of those old school one, nobody had one except our STEM teacher had an 80 inch flat screen tv. I\u0026#39;m like, this will work. Well, I rolled that out and that blew things up too because people are like, that\u0026#39;s a TV cart nowadays, like that 80 inch flat screen. And so, and you\u0026#39;re like, no, not really. We don\u0026#39;t even have beef \u003claugh\u003e. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (14:03):\u003cbr\u003e\nYeah. So they, uh, they had me up to a game. And so anyway, uh, they had me out on the field in between quarters and um, they said they just wanted to take a picture while they like had me up on the jumbotron, they showed the ESPN clip, they rolled out an old school TV cart like the lions mascot did. And they like gave me like a thousand dollars check, you know? So I\u0026#39;m like, oh my gosh, this is insane. So it was crazy. Like all of these things that happened, like Papa John\u0026#39;s is like, we wanna sponsor a pizza party for your students. Pizza Hut sponsored a pizza party for like, my staff. Um, like Instacart just sent like a ton of snacks for all of our students. Like, I mean, it was insane. All of these like little partnerships and all these brands were getting involved and yeah. Uh, I think like 150 to 200 different like brands or, you know, verified creators commented and, you know, even like Luke Combs and Paul Abdul and all these people got involved. So it was insane. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:00):\u003cbr\u003e\nYeah, man. Yeah. Well I think like, there\u0026#39;s a lot in there, but, uh, like you saying you got on in 2019 when it was like the wild, wild West and it was like, yeah, you could go viral in a second. Like, now, one of the disadvantages I would say of TikTok is a, it\u0026#39;s becoming a much more saturated market. 2020 pushed a lot of people to it. Mm-hmm. \u003caffirmative\u003e. Um, and so now like you really do have to like, put in a lot of work, you know, to grow, um, on TikTok. And so, you know, whoever\u0026#39;s listening, whatever, like you still do it. Um, but every, every social media is going that direction. And it\u0026#39;s actually interesting cuz YouTube is trying to replicate it. And I just looked at our YouTube analytics. Today\u0026#39;s, I\u0026#39;m recording this on January 2nd. I started posting yesterday. Our church just changed their name yesterday. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:48):\u003cbr\u003e\nSo I\u0026#39;ve been holding off on YouTube to, to align it up with the name change. And so I just started posting shorts and the first three all went up over a thousand. Wow. Um, and I think, so it\u0026#39;s like every, every social media is like going all in on these like short form things. But, you know, TikTok is, it, it takes work now. And so you say all that. Um, I\u0026#39;m just curious like what \u003claugh\u003e, you know, I know your wife, but people listening don\u0026#39;t, like, what\u0026#39;s, what\u0026#39;s your wife thinking through all of this? Like, is she like rolling her eyes? Like you, this is ridiculous that you\u0026#39;re getting all this notoriety? Or does she think it\u0026#39;s fun? Like what\u0026#39;s the, what\u0026#39;s her sort of like, uh, take on the whole thing? \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (16:26):\u003cbr\u003e\nYeah, probably a combination of both. I mean, I think that is fun. Like everywhere we go, you know, people would say something to her. She had friends from California that are messaging her like, this is crazy. Like, I know somebody famous now and she\u0026#39;s like, well, you don\u0026#39;t know anybody famous. You know me, who\u0026#39;s like married to this guy. And you know, anywhere we went, like, we would go out to eat at Red Robin and the hostess is like, Hey, I see you on TikTok. You know, people were always coming up and it was like really just kind of like celebrity status and, um, the thing that she didn\u0026#39;t love. So I remember one night we\u0026#39;re eating dinner. This is like the week that everything\u0026#39;s getting crazy. There\u0026#39;s a ring on the doorbell, it\u0026#39;s, I don\u0026#39;t know, probably seven o\u0026#39;clock at night. And then she comes in, she\u0026#39;s like, Hey, um, Fox News is outside. I was like, what? I was like, I\u0026#39;m in my pajamas, like eating dinner. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:12):\u003cbr\u003e\nHow did they \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (17:13):\u003cbr\u003e\nEven fighting me? I, that\u0026#39;s a great question. And I\u0026#39;m like, are you serious? And I like, go up and there\u0026#39;s this dude out there in a suit. I was like, Hey. He\u0026#39;s like, Hey, we\u0026#39;re running this story tonight. Like, uh, that\u0026#39;s awesome. Is it cool if we like interview you? I\u0026#39;m like, well, can I like go throw on some pants and like \u003claugh\u003e? It was just insane. And so she was like bothered by that. Like, now these people are coming to our house. And um, so actually the public relations lady in our school district actually like, took on a lot of the stuff for me. She\u0026#39;s like, I will field all these calls and stuff for you. I was like, okay, cool, thank you. Nice, nice. So, um, yeah, but it was, that was pretty funny and I don\u0026#39;t know, I mean, it\u0026#39;s died down. Like I think that Yeah, yeah. Uh, you know, but in that time it was just a little chaotic, uh, in \u003claugh\u003e. I don\u0026#39;t know. I think she likes it, but at the same time she\u0026#39;s just like, Hey, I\u0026#39;m my own person too, you know? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:02):\u003cbr\u003e\nYeah. Yeah. I\u0026#39;m not, yeah. I\u0026#39;m not just your wife. Yeah. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (18:05):\u003cbr\u003e\nAnd \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:05):\u003cbr\u003e\nExactly the other celebrity guy\u0026#39;s wife. Yeah. I get that. So, shifting gears a little bit, Josh, like w I remember when you, because like, so I\u0026#39;m in ministry and you\u0026#39;re a believer, like you, you love and follow Jesus. And I mean, I was youth pastor and you were one of my volunteers at the first church I worked at. And so, um, but, but even before I, I worked there. I remember when we were in college together, you told me, um, you felt called to like ministry or called to like reach in the next generation. Um, but you told me like I w I feel called to do this in the avenue of like, education through being a teacher because just the amount of exposure and the, the sheer volume and number of students that I\u0026#39;m gonna have an opportunity to reach is greater than just an average like youth pastor. And I just remember you saying that. And so as, as I\u0026#39;m thinking about this from a connecting with students standpoint, talk a little bit about how your TikTok account and presence has allowed you to, um, connect with different students, um, make relational inroads and stuff like that. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (19:14):\u003cbr\u003e\nYeah. Uh, there\u0026#39;s a lot of things there. I mean, I guess the first thing I would say is like, you know, TikTok is not this like, you know, magic potion. If you just get on TikTok, you\u0026#39;re gonna have all the students that are, you know? Yeah. So I mean, my big thing is building relationships. Like, um, one of the things, you know, you and I both know Doug Franklin, uh, well mm-hmm. \u003caffirmative\u003e, one of the things he said a couple years ago that I never forget is like, if you want to connect with any student, talk to them about their favorite topic in every student has the same favorite topic. Do you know what it is? Themselves. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (19:47):\u003cbr\u003e\nThemselves. Yeah. Yeah. And so, um, I love just like talking to students and like getting to know, Hey, what\u0026#39;d you, this is what I do every class bell. Like, or every, like Monday I spend the first couple minutes of every Monday\u0026#39;s class, Hey, what\u0026#39;d you guys do this weekend? Somebody raise your hand. Tell me what you did on Friday. Yeah. What are you guys doing this weekend? You know? And then like gathering information and then it\u0026#39;s like I get to know students and then talking about that, Hey, you\u0026#39;re really into this. How\u0026#39;s this been going? How\u0026#39;s that? And like the kids, like, now that I\u0026#39;ve been in this for a while, like really remember that mm-hmm. \u003caffirmative\u003e and it\u0026#39;s like, um, you know, I get letters and stuff written back and things where it\u0026#39;s like, you know, you really like cared about every student. And it\u0026#39;s just like, I don\u0026#39;t know that I really went above and beyond other than just like getting to know them. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (20:29):\u003cbr\u003e\nAnd I think that like in my field, in, in any field, even youth ministry, it\u0026#39;s easy to like, Hey, here\u0026#39;s the tasks I have to do. I have to do this, this, this, this. Mm-hmm. \u003caffirmative\u003e. And we miss like, the whole relational aspect in it. And it\u0026#39;s really about like people and like loving people and getting to know them. And so, um, so first of all, I think that that\u0026#39;s like a strong suit of mine is just being able to connect with kids. The TikTok thing has helped, but I could see how it could also hinder, there\u0026#39;s this word out there that kids use cringe. Okay. So \u003claugh\u003e, you, uh, there\u0026#39;s this tough balance where it\u0026#39;s like, yeah, I want to put stuff out there that\u0026#39;s funny, but I don\u0026#39;t want to be cringey. And it\u0026#39;s really hard. Yeah. Um, so like, that\u0026#39;s why I\u0026#39;m like, you gotta be yourself. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (21:12):\u003cbr\u003e\nLike, that\u0026#39;s the main thing. Like when I try to do, like, see things that are funny that other people do and I do it, it comes across as cringey. So like, you have to be authentic. Like if you\u0026#39;re funny, be funny. If you\u0026#39;re not funny, don\u0026#39;t try to be funny, you know? I don\u0026#39;t know. That\u0026#39;s good. So, um, there\u0026#39;s that. And I think that, uh, for the most part I\u0026#39;ve stayed out of it. And the ones, the videos that have done really well are like, where I\u0026#39;m like just looking at a camera and I have a caption that\u0026#39;s like trying to get people to respond to stuff. Mm-hmm. \u003caffirmative\u003e or like, I am being like overly nerdy where it\u0026#39;s like, I\u0026#39;m not trying to be cool, I\u0026#39;m just Yeah. Being stupid. And that\u0026#39;s like the point of the video. Yeah. So, um, you know, I don\u0026#39;t know, I\u0026#39;m trying to remember like what your original question was. Like how do you use TikTok to reach more people? Um, you know, I think that, I don\u0026#39;t think it\u0026#39;s like the number one thing, but I think it\u0026#39;s supplemental to like what\u0026#39;s already being done. Mm-hmm. \u003caffirmative\u003e. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:04):\u003cbr\u003e\nNo, that\u0026#39;s good. I mean, like, really the whole premise of, of this podcast for me is like, there\u0026#39;s a lot of, there\u0026#39;s a lot of like, digital opportunities for us, you know? Um, and I think that at least some of the ministries I\u0026#39;ve been in, especially where I came from, like, uh, I, when I moved there, COVID was happening mm-hmm. \u003caffirmative\u003e immediately. And so as we were kind of finding our way out of it, we had pivoted pretty hard into a really like, big, like, digital strategy. And so as, as things were starting to sort of settle down, things were starting to come back, there was this really big argument between like in person or digital and it was pivoted against itself. Like it\u0026#39;s either all in person or it\u0026#39;s either all digital. And I just think that there\u0026#39;s, there\u0026#39;s more nuance to it, and it, that\u0026#39;s where the idea of this hybrid comes in because you\u0026#39;re a real teacher with real human students and real human relationships. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:56):\u003cbr\u003e\nSo you have that already going. And I think most people listening to this, if you\u0026#39;re a ministry leader of some sort, like you\u0026#39;re gonna have that with your students or your congregation or whatever, but you can still kind of show up, um, and use some of these other tools to, to be present, you know? And yeah. And you\u0026#39;re, as a teacher, it\u0026#39;s, it\u0026#39;s different than, you know, like someone who\u0026#39;s in in ministry. Cause you\u0026#39;re trying to like, actually like share the message of Jesus and stuff like that. You\u0026#39;re probably gonna get in trouble for things like that, you know, but, but because you, uh, have that kind of presence, I think it probably, like you said, as fun, you got students who are like, let\u0026#39;s do this thing. Like let\u0026#39;s download it. And I know I\u0026#39;ve had experiences where, like I post a lot of the tos on my ministry account, but I\u0026#39;ll have, I\u0026#39;ll have students who are like, we need to do this trend. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:42):\u003cbr\u003e\nAnd I\u0026#39;m like, all right, do like, let\u0026#39;s do it right now. Like, let\u0026#39;s make it happen. Um, and I told them, I remember last year I told them I thought it was stupid and I told \u0026#39;em all the reasons why it wasn\u0026#39;t gonna work, but then by that night they\u0026#39;re both like, screenshotting me, like our account. They\u0026#39;re like, this is the number one video on our TikTok account because like, they just know better than I\u0026#39;m going to know. You know? Like, yeah. And so that\u0026#39;s, I think that\u0026#39;s another principle too in your story is like lean into what, like the knowledge that students have, like use them, get them on screen if it, if you\u0026#39;re like, allowed to insurance wise and whatever and whatnot. And so, um, that\u0026#39;s just, that\u0026#39;s sort of the, the thing I love about, like your story is that you are doing this in a mini, like, not ministry, not for ministry, right. But like, it helps sort of aid in their relationships and stuff that, that are going on, um, with you being a teacher, people seeing you, you know, when they\u0026#39;re on the bus or at home or, you know, whatever the case might be. Yeah. So \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (24:41):\u003cbr\u003e\nIt\u0026#39;s pretty cool. And I would say too, like, you know, you talked about how it like takes some work and stuff like that. I kind of prided myself on like, I\u0026#39;m not putting a lot of effort into this. Like yeah, I don\u0026#39;t own a ring light, I have no editing apps. Um, yeah, I filmed everything on an iPhone seven up until like, the one went insane last year. And then like my camera kind of went out and I actually, I did my e s ESPN interview on FaceTime on my iPhone seven. Uh, but I made a little bit of money, so I\u0026#39;m like, all right, I\u0026#39;ll buy a new phone, put it into this. So up until then, I mean, I, I, and even still I, um, don\u0026#39;t really have a lot of this stuff, but all that to say is there was like a brief moment, like when I officially blew up, or like first initially is what I meant to say initially blew up that I was like, okay, I gotta keep trying to pump out content and do all this stuff. And it was like, those videos always did really poorly when I tried really hard mm-hmm. \u003caffirmative\u003e. But it\u0026#39;s like, when I\u0026#39;m just me and doing things that I love and make videos that are fun to me to make, then those are usually the ones that do well. I think it translates. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:40):\u003cbr\u003e\nNo, that\u0026#39;s, that\u0026#39;s really good feedback too, right? Like, you have almo like to whoever\u0026#39;s listening, you have all the tools probably already in your pocket. You don\u0026#39;t have to go get a bunch of gear, you don\u0026#39;t have to go learn a bunch of new skills. And it, as TikTok has gotten bigger, like there, it has more and more power now too. You know, you can edit more, you can add more effects, you can do all sort of stuff. And so you don\u0026#39;t have to get crazy. And that\u0026#39;s, that\u0026#39;s a thing. I think social media\u0026#39;s really just like leveling the playing field. It\u0026#39;s like, Hey, everything\u0026#39;s about video. You can post, hold up a video and talk directly into it. Do a funny thing, do a trend, and boom, all of a sudden like you\u0026#39;re, you\u0026#39;re there. Like, you don\u0026#39;t have to learn a new skill. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:19):\u003cbr\u003e\nYou don\u0026#39;t have to go to school for graphic design. You know, I even, I even think about when you and I went to college together, I wonder how many of those people that have like, video degrees or graphic design degrees, like how much of that\u0026#39;s like obsolete now, you know, because Right. So many, so many tools are out there. So, alright. So last thing just real fast, like what\u0026#39;s the funniest, uh, TikTok or what\u0026#39;s like the one that you\u0026#39;re like the most proud of or one that you\u0026#39;re like, this was, this was the most fun for me to do, or most fun for me to film? Or funniest trend or what\u0026#39;s, what\u0026#39;s such like one TikTok that you\u0026#39;ve done that you\u0026#39;re like, this is my favorite and here\u0026#39;s why. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (26:55):\u003cbr\u003e\nYeah, that\u0026#39;s a great question. Um, I think \u003claugh\u003e, I don\u0026#39;t know, there\u0026#39;s so many. Um, it\u0026#39;s usually the ones where I get a lot of people involved. Like, so there was one that we did where it was like, um, I don\u0026#39;t even remember what the song is, but it\u0026#39;s like you show like somebody\u0026#39;s yearbook picture and then you show them now mm-hmm. \u003caffirmative\u003e. And so we did one of those with, um, our staff, like maybe that was last year. Like our teaching staff probably like six or seven teachers. Uh, some of my good friends. And so it was like I had \u0026#39;em bring in their yearbook, I\u0026#39;d show their picture and then I\u0026#39;d show them now. And so, but it\u0026#39;s just like fun because it\u0026#39;s like the more people that are involved, the more fun it is. Yeah. And so it\u0026#39;s kind of one of those, I\u0026#39;m like, I don\u0026#39;t even care if this like, ends up being like viral or whatever. Yeah. It\u0026#39;s like I had fun making it and actually that one did pretty well cuz I think it got like half a million views or something like that. But, um, so I don\u0026#39;t know what, yeah. Like I said, the ones where I\u0026#39;m involving a lot more are usually the better. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:53):\u003cbr\u003e\nYeah. That\u0026#39;s fun. All right, last thing, um, I didn\u0026#39;t prep you for this, so, so sorry. But as, as a teacher, um, and someone who interacts with the next generation every single day, what\u0026#39;s one thing that you wish, like pastors churches or youth pastors knew about teenagers or about the next generation? Like what\u0026#39;s just one thing you\u0026#39;re like, Hey, I wish you all knew this, or I wish you\u0026#39;d stop doing this, or I wish, like, I wish you knew this about what I see from my unique perspective as someone not in like a church or ministry related field. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (28:25):\u003cbr\u003e\nYeah, I think that, uh, this generation like is pretty good at like telling when people are being real and when people aren\u0026#39;t mm-hmm. \u003caffirmative\u003e mm-hmm. \u003caffirmative\u003e. So I think, you know, just, uh, be real. Um, but also I would say, you know, I kinda already mentioned this earlier, like put a big emphasis on getting to know students because there\u0026#39;s just a lot of hurt. Like, it\u0026#39;s just amazing to me the amount of hurt that\u0026#39;s out there. Like a lot of like, just junk that kids are going through. They\u0026#39;re going through things that I\u0026#39;ve never could even imagine going through, but you don\u0026#39;t know that on the surface. And so it\u0026#39;s kind of like really, um, building those bridges and like tearing down walls, like getting to know them, um mm-hmm. \u003caffirmative\u003e where like some of this stuff starts coming out and then, I don\u0026#39;t know, there, there\u0026#39;s so many kids out there that just need like a trusting, caring adult in their life. And uh, and it\u0026#39;s not a ton of work to like make that happen. I mean, it is work cuz relationships take time, but, um, yeah, I mean, just get to know kids. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:24):\u003cbr\u003e\nYeah. That\u0026#39;s good man. That\u0026#39;s good. Yeah. All right, bro, well that is it. That\u0026#39;s all I got unless there\u0026#39;s anything else that you wanna say. Um, I appreciate your time and, uh, thanks for hopping on, bro. \u003c/p\u003e\n\n\u003cp\u003eJosh Chasteen (29:35):\u003cbr\u003e\nYeah. Don\u0026#39;t get too addicted to TikTok. That\u0026#39;s the only thing I would say. Set, set some screen limits or else you\u0026#39;ll go down a bad rabbit hole, but that\u0026#39;s it. \u003cbr\u003e\nIf you\u0026#39;re there all day. Yeah, exactly. Yeah. But no, thanks for having me. This is fun. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:46):\u003cbr\u003e\nWell, hey, I hope you found that interesting and fun and just kind of an opportunity to kinda look and see, um, at what it is like to, uh, have a tweet or not tweet a TikTok, kind of go crazy and kind of go viral. So obviously that\u0026#39;s not necessarily what we\u0026#39;re all, you know, maybe like vying for or looking for, but it is, uh, it\u0026#39;s a crazy story. And, um, more than that, I think what Josh\u0026#39;s message was about, like, don\u0026#39;t, don\u0026#39;t just, you know, settle in for all the technology, but really get to know people. I think that\u0026#39;s the heartbeat of most of us as ministry leaders, pastors, and so I, I just hope that you find that conversation helpful, useful, encouraging. Uh, hey, if you have not, again, like I said at the top of the show, go grab that ebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:31):\u003cbr\u003e\nThe link is in the show notes. I also have a complete video guide to that, if that\u0026#39;s something that\u0026#39;s helpful, uh, for you to watch, uh, to, to go through posting your first TikTok. And also if you found this helpful or if you grab that book and you find it helpful, share it with a friend. Um, leave a rating or a review. Uh, you can do everything and get all the show notes and transcripts and everything that you need to find over \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e. You can come hang out with me on YouTube or TikTok link to both of those in the show notes. And until next time, we\u0026#39;ll talk to you all later. Bye.\u003c/p\u003e","summary":"In this episode, Nick sits down with teacher and TikToker, Josh Chasteen. Mr Chasteen went viral on TikTok a year or so ago, in part because of his early adoption of the platform, his silly and relatable content, but he shares the story and all that's happened since that TikTok went crazy viral. In addition he shares his view and vantage point of what it's like being on TikTok as a grown adult and teacher and connecting and bulding relational inroads with his students.","date_published":"2023-01-19T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/24556b0b-dc6f-42c7-9888-c949af6dd1bc.mp3","mime_type":"audio/mpeg","size_in_bytes":15192195,"duration_in_seconds":1887}]},{"id":"c4e31abe-05e6-4cd1-b9df-6c3d2ea51cb1","title":"Episode 026: Have I already Ruined my TikTok Account? A Complete Guide to Posting a TikTok from Start to Finish","url":"https://www.hybridministry.xyz/026","content_text":"SUMMARY\nIn this episode, Nick walks through the step-by-step and page by page menu options for posting a TikTok. Whether you're versed in this or this is your first time opening the app, this guide will take you from start to finish! And Nick shares some tips on what and how to share to other social media platforms.\n\nThis also comes with a complete digital downloadable guide: https://www.hybridministry.xyz/articles/ebook\nOr check out the complete YouTube Video on it: https://youtu.be/oxBn-p9O-eg\nAs always, every episode available with FREE transcripts at: http://www.hybridministry.xyz\nAnd hang with Nick on TikTok at: https://www.tiktok.com/@clasonnick\nFREE Checklist: https://www.hybridministry.xyz/articles/free-social-media-checklist\n\nTIMECODES\nTIMECODES\n00:00-00:53 – Intro\n00:53-03:11 - Why TikTok, Reels and Short Form Video?\n03:11-03:47- - Logging Into TikTok for the First Time\n03:47-05:56 - Video Menu Options\n05:56-07:03 - Profile Menu Options\n07:03-12:07 - Creating a Video\n12:07-17:21 - Editing the Video\n17:21-19:34 - Time to Post it!\n19:34-20:46 - Make sure you do this ONE THING before posting to other platforms\n20:46- - Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nSo have I already ruined my TikTok account? Here's a guide on how to post TikTok from start to finish. Hey everyone, my name is Nick Clason. I am the host of the Hybrid Ministry podcast, and this is a little special YouTube slash podcast episode I'm excited to bring to you on the framework for posting a TikTok in 2023. Now, there's a lot of things out there about like SEO and keywords and strategies and tips and hacks, and in fact, I actually have a checklist that I have pre created for all social media, just a basic like, uh, have you done this? Have you done that for posting to social media at your church? You can get the description or you can get the link for that in the description, the video down below, uh, or in the show notes, hybrid ministry.xyz. But why TikTok? Like why of all the platforms that we have, why TikTok? \n\nNick Clason (01:01):\nAnd here's why. Every platform right now, Facebook, Instagram reels, YouTube shorts, they are all going after this short form video content. It's like lightning in a bottle. It's so easy to go viral. Um, and when I say easy, it's like you post the dumbest thing and it goes viral, but then you spend a lot of time and effort and energy on something that you think is amazing and it gets like 14 views. And so the reality is it's this very finicky, very like, hard to like land what is going to go viral, but when you see other social medias copying another social platform's kind of bread and butter, it's worth noting and it's worth, uh, going all in on. And so when every single major social platform is copying TikTok in their, uh, their, their for you sort of algorithm, you need to make that a priority. \n\nNick Clason (02:00):\nIt's, I would liken it to win Instagram stole stories from Snapchat, and now TikTok is actually stealing B reels, uh, post, now they call it the now feature in TikTok. So, uh, if you've never logged into TikTok, uh, or you have, and you know, you should, you've heard me talk about the importance of short form video, but you, you open it and it's overwhelming. You don't know what to do or you think you know what to do, but then you get kind of turned around editing videos or whatever and whatnot. This is meant to be a, uh, a thorough guide to every feature available in TikTok. Now, some caveats, I've really only been using TikTok for about three to six months now. Um, I too is just as much of a novice when I opened it. They're constantly evolving and changing, and I'm not even a hundred percent sure if I know all the features. I tried to comb through each and every feature as I was in preparation for this video, but there are several I haven't even used. And so \n\nNick Clason (02:59):\nI just wanna be clear with that. Like, uh, I'm still at a very basic level, and so if, if I can do it, what we're doing in our church, you too can, can get up some very basic sort of content. So when you log into TikTok for the very first time, a video is probably going to start blaring at you at full volume. Okay? That can be a little bit disconcerting and throw you off. You're a rocker because most other platforms keep videos muted. TikTok for whatever reason is the opposite, so turn your volume all the way down, or if you just tap the screen, the video, whatever video they play, um, it'll pause it. Now, uh, if you're getting on TikTok for the first time and they're feeding you things that you don't wanna see, they're not, you're not interested in, hold that video down and just click, not interested. \n\nNick Clason (03:43):\nDo that a few times and you're gonna teach the algorithm what you want to see. So when you, uh, are sitting there looking at a video, video that TikTok fed to you, you have, uh, several different video menu options. And so I want to, uh, run through what those are. The first one is you can, on the right hand side of your screen, you can follow the creator. Uh, that little plus sign right there will give you a, uh, follow, um, or not follow kind of option. Now, if you look at the very, very top of your screen, you're going to be looking at either following or for you, you're either in your following algorithm, all the people that you're following, or you're in your for U algorithm. TikTok will almost naturally bring you to the for U algorithm. So just be aware of that. \n\nNick Clason (04:34):\nEven when you click follow the people, the videos that you're seeing may not be coming from followers. That's, again, that's one of the things that makes this algorithm unique. Um, you can, like the video, that's the heart. You can comment on it, you can save it. That's a little save, uh, little bookmark looking icon there. You can share it. That's the arrow out. You can send it to people within the TikTok app. You can, you can download the video and save it, or you can copy a link and send it. Uh, and then the bottom, uh, icon there, a little round one kinda looks like a, a record turning. That's the sound, that's the audio that is being used. Could be like an original audio from the creator, or it could be like a sound or a trend or something like that. All of that is to you. \n\nNick Clason (05:15):\nOn the right hand side of the screen at the bottom, you have five menu options. You have your home button and the subcategories for that, like I said, up at the top of the following. And the four you, then you have the, now that's TikTok, s b real copycat. It's almost identical to what Be Real is doing. Uh, you got the plus button there, then very dead center, that's your create button, okay? Then next you have your little envelope, that's your inbox. And for there you get your notifications, dms, likes, follows, et cetera. That's all the things that you, uh, when people interact with your content or your videos. And then finally, the last thing on the very right hand bottom corner, uh, is your profile. That's where you have your videos. Um, once you click on that, you'll see, uh, another kind of menu across the top. \n\nNick Clason (06:02):\nUh, the left most option is your videos, everything that you've posted kind of on your grid. The next one are your private videos. The next one are your saved videos. Remember that bookmark icon. And personally, I like to use that as a way to save ideas. So if I'm going through TikTok and there's a sound or an idea that I think is fun or interesting that I can use later, I'll save it. That's then where I'll find it. And what I'll personally do is I'll save that on my personal account, and then I will share that video to my ministry account. Then I will switch accounts, log over into my ministry account, go into my dms, and get that video from myself, and then I'll use that, um, either that sound or that idea or that trend or whatever I need from that video, maybe a filter, whatever that I'll use to them post. \n\nNick Clason (06:46):\nUm, moving on on that menu, you got your liked videos. And then finally, um, there at the top, you can edit your profile, your link, all the other necessary and pertinent information there. Okay. Now, how do you, that's just simply viewing a video and kind of navigating through your basic menu items. So how do you then create a video? So the way to create a video is on your home screen. You can tap that plus button, all right? And once you tap that plus button, you're given several options. All right? At the very, very top center, uh, there's the option to add sound. You can add a sound that way by clicking it and searching for a sound. Or like I said, when you see that record player on a video, you can click on that. Um, and once you're, once you click on that, there will be a, it'll pull up all the videos, uh, that have used that sound. \n\nNick Clason (07:37):\nYou can click use this sound option. That is personally, I think the easiest way to do that. That's why I like to save those videos and then share them so I don't have to go and try and find those sounds. Again, that's my way of kind of archiving and remembering where those sounds are. Now one thing worth noting, if you're on a personal account, you can use any sound you want. If you are a business account, those are much more limiting. There are ways around it, um, like recording the video and then in post-production in like Adobe Premier Pro or something like that, dubbing that sound over. Then when you post it, it's gonna be technically an original sound. It's not gonna come from the trend sound. Uh, there are pros and cons. Uh, I've talked about this in past podcast episodes. There are pros and cons to, um, personal and business accounts. \n\nNick Clason (08:23):\nUh, you just gotta choose what matters most to you. I think probably the biggest downside of not doing a business account is your link and bio isn't really a link. It's just typed out and people have to like, then go type it into a browser so they can't click and go to your stuff. That's a pretty big downside, and you don't get as many analytics. Um, you still can see views and likes and those types of things by going to each individual video, but you're not able to see trends. And so once things start getting going for you, you probably do wanna swap over to a business account. Just know that it's gonna limit the sounds that you are able to use as a business account on your TikTok platform. All right, so you've clicked to create video. At the bottom of your screen, you're gonna have this big red record button that is gonna probably feel very familiar to you. \n\nNick Clason (09:09):\nIt's gonna look like a camera phone or something like that. Right above that, that red button you have the, you have a thing that says 15 s. That's for 15 seconds to the left of that. If you slide 30, uh, or 60 s I'm sorry, and then slide again, you have three m three minutes, okay? Uh, you can shave the time down after you record. So if you don't know how long it's gonna be and you just want to go the three minutes, then if you don't take that full time, it's not gonna post the full three minutes like black at the end of your video, right? So, uh, just know that going into it, if you're using a sound, like if a sound, you click use sound and it's already loaded at the top of your video there. When you click 15 s or 60 s, um, you switch to that often right below it, it'll say, this sound will only allow you to record for a maximum of seven seconds or something like that. \n\nNick Clason (09:59):\nAll right? And so then, you know, oh, I can just stick with the 15 seconds and I don't need all the other stuff. Right? Okay. So, um, to the left of the record button are, is your effects menu. So there, that's where you're gonna get like your green screen, or right now there's a delay mirror effect that's kind of trending on TikTok that's there. Um, things that like rotate through on your head that my TikTok account personally, like I do this thing for football and all the NFL teams rotate through. I have so many views on those, it's ridiculous, but that's what's helping kind of grow my audience. Um, that's where you're gonna get those types of effects. To the right of that is your upload button, okay? That's where you would upload a previously recorded video or photo from your phone, from your camera roll that you already shot outside of the TikTok app, for example. \n\nNick Clason (10:46):\nUm, and so then at the top right you have, uh, the flip button that's just simply to flip your camera forward facing, rear facing beneath that you have, uh, your speed. So you have different speeds, 0.3 x 0.5 x one x, two x, and three x, uh, for recording speeds. Uh, below that you have the retouch option, full disclosure, and never used that thing. It's kinda like a filter thing. Beneath it, you have another filter option. This one I think is more about image, less about the specifics of like a retouch sort of thing. Beneath that, you have your timer. That's where you can like set your phone down and give it like a three second head start, so you can walk away from it and do a dance or whatever the case might be. Um, you have a three second, ten second option. When you do that. \n\nNick Clason (11:29):\nBeneath that you have your q and a option. That's where sometimes you'll see a person's comment on the screen and you can reply with video to the comment. All right? So once you're ready to record, those are all your menu options. Now that we're ready to record, tap that record button. When you wanna start, and when you wanna stop immediately to the right of the button, you have two menu options that are now available. After recording, you have delete, it looks like, kind of like a backspace button. If you want to delete what you recorded, start over, try again. You can do that. There. You also have a red check mark. Um, and that's where you then accept the video. And now you move on into the next sort of editing phase of the, the video. Now, your new menu, once you're into the editing phase, in the top middle of the section, you have your sound. \n\nNick Clason (12:15):\nIf you haven't added a sound yet, that's where you can add a sound. Um, if you've already recorded a sound, a video with the sound, that's where you could delete that sound if you no longer want that sound mm-hmm.  on the right hand side of the screen, um, you have, you are at the very top. You have your text on screen option, that's where you click that and you can type that out, um, on your left. Then you now have three different menu options, um, from your, from your text editor, right? You have the square with the A around it. If you, if you select that, that will add a border to the text on the screen. So it might be easier to read if you select it. Again, that will put a full background on that. And if you select it, again, it'll add a background, but now it's transparent and if you select it again, it'll go back to your original without any of those effects on it. \n\nNick Clason (13:04):\nThen to the right of that, you have your paragraph alignment, you have center, then left alignment, then right alignment. And then to the right of that, you have your person with a speech. That's where you often get that voiceover effect. That says, um, that, that's used as a hook. A lot of times on videos, uh, if you choose that, it will make that, um, text on screen. It will turn it into, uh, a voiceover. And there, once you select that, you'll be given, uh, different options, different types of sounds to play around with. Um, once you select that, the menus you have are recommended motion creative vocals. Those are categories for the types of sounds, and then sub options within those. Okay? To determine what your text, uh, looks like, um, you have the classic option. You have the typewriter option, the handwriting option, neon option, and the CIF option. \n\nNick Clason (13:57):\nAnd those. So you got your, your a, your paragraph, your speech, and then to the right of that, that's where you get your text, um, looking options. Okay? And then from there you can select colors and they do swipe from right to left so that you can pick which color you want on, on, on screen there. All right. So when you're done, select, done, pretty self-explanatory. The last thing that you can do then is once that, uh, text is now on the screen, if you select it, it'll pop up three menu options. All right? So you can, uh, text to speech, you can add that feature, or if you already did it, that's where you can change, uh, the voice or whatever the case may be. You can set the duration. How long does that text remain on screen? That's where like if, uh, at a certain sound effect or element or whatever, something pops up, uh, you would drag, you would drag the text to start there or to stop there. \n\nNick Clason (14:49):\nOkay? And then the last thing thing is to edit, to actually like rewrite or, you know, you had a typo to go in there and change that. All right, moving on down beyond the text, you have your sticker options. That's things like your mentions, hashtags, you can add polls, support nonprofit, add a location, ask a question, reply the date, the time, all kinds of things. If you're familiar with Instagram Stories editor, it's very similar to the sticker options that you see on Instagram Stories. I've actually never even seen that menu option until I went to prepare for this video and I was like, oh, I didn't know all this stuff was on here. Um, beneath that, you have effects, okay? And so across the top, once you click effects, you have your trending effects, then you got visual motion effects, transitions, and, uh, split options. \n\nNick Clason (15:31):\nSo you can kind of explore different effects, things to add to your video and what, whatever, and whatnot. Right there, beneath that, you have your filters. It's just gonna change the look, feel your video. Beneath that, you have studio, that's where you're actually editing, cutting your video, okay? So if you wanna do something to edit the video, click on the video. It's gonna give you a video bar and a sound bar. If, if you have, uh, like just the, the audio from the video that you recorded, they'll be together. If you have a audio, like a song, those are gonna be two kind of separate things, okay? So if you click on your, your top option, your video option, once you do that, a little menu option down beneath will, will pop up. So you have split, you can change the speed, you can adjust the volume, you can rotate it, and ultimately you can delete it. \n\nNick Clason (16:20):\nUh, split is a great way. If you have like one big, long thing, um, and you're trying to do a little cuts, you drag to the spot, you split it, and then you delete the rest of the video, then you may add in another video that, that same video, probably do another cut, split delete on the front, delete it on the backside. I hope that makes sense. Um, so then to the right of your video bar option, right? You can click full screen and then there's a plus button, and that's where you can then add that video. Like I was just talking about. If you select the audio, you got your video bar, your, your audio bar, if you select audio, you can add your audio option. Once it's added, you can either replace the sound, adjust the volume, or choose to delete it. You save at the top right and you cancel at the top left. \n\nNick Clason (17:05):\nMoving back out to our editor, um, beneath that you have your captions option A recommend a caption for almost any talking head video on TikTok. That's how, uh, SEO and search is gonna find certain topics. Beneath that, you have your Noise reducer, then your audio effects, and then finally your privacy settings. So once you're done there at the bottom, you then have two options. Bottom of your, your screen on the left, you have the stories option. And then to the right of that, you'll have your next option. Next is where you go to kind of tap to get to your final step before you actually post it. Okay? And so, um, there is where you would type in your caption, different from your captions on screen, right? But your caption of your actual video, the one that kind of like floats up, and then the likes and stuff stuff, follow it. \n\nNick Clason (17:50):\nUm, you would also include your hashtags there. And then to the right of your, uh, caption box is where you would select your cover. If you click on that, you can drag your finger to a certain part of the video. You can also add title and text on top of it. Um, the, the title and text, it should be noted that those don't show up when someone's swiping through and just finding your video, those are mostly seen when someone lands on your profile and you want them to know what the video is. Okay? So those, those could be helpful. Also, if you do have onscreen things different from your, your text option, your title, text options there, like I showed you, um, those will also show, um, if someone land on your profile, they'll just be in a different type of format than, than TikTok has to offer. \n\nNick Clason (18:36):\nUm, if they're, uh, like I said, if they're scrolling past, so they won't display on that screen. Also, there you can tag people, you can add a location, you can add links, and here's what it's available on the links. You have books, minigame Alpha by Titan Breathwork, Buzzfeed Quizzes, Contra Profile, disco Loco, 3d, I R L List with Two Eyes, Quizlet, rotten Tomatoes, stat Muse, and Whisk. Um, never use any of those. So you can check those out. You can then choose, um, who can watch the video, allow comments, allow to, uh, allow, allow Stitch, allow high quality, upload more options, save to device. If you click on the more options, save to device, which I just finally turned off by the way, I couldn't figure out where to get that. That's where you get that. You can select your caption language, um, branded content and ads, and then there's an automatically shared to IG or text ig, ig stories, Snapchat. \n\nNick Clason (19:30):\nAnd then the last thing is, um, you can either put it in drafts or you can post it. Last thing I'd recommend, if you are uploading this to other places, um, once you upload it, click uh, go back into your profile, click on the three ellipses option, um, click copy link, and then go to your browser on your phone or on your computer, and type in to Google save TikTok without video watermark or save TikTok video without watermark. If you copy and paste that link into there, it will then download you an option from TikTok without the TikTok watermark all over it. Then you can take that same video and you can post it to Instagram, Facebook, YouTube shorts. Um, one thing I've noticed personally, just very anecdotally, is that every time I would post a TikTok, um, and then Instagram with the watermark, Instagram would give me almost no views once I started removing that. Um, we, we've had videos go, you know, 20,000, 30,000, 40,000 views because we removed the watermark. Um, I think that the two are kind of competing against each other. Instagram wants to use them, TikTok wants you to use them, so just confuse them and think that they're both being used even though you, you are using both of them. And, uh, they, they just aren't seeing that. Um, and that's just algorithm and kind of AI \n\nNick Clason (20:46):\nStuff. All right, so, hey, thank you so much for hanging out and getting that guide if, uh, or getting this guide on how to, how to post TikTok, um, on your account. Listen, if you found this helpful, like subscribe, share, rate, review, all the things, check us out, hybridministry.xyz and check out the description for, um, not only the, the social media checklist, but also the checklist on this, um, the written form of this video on how to post a TikTok, download that, put it on your desk, put it above your, your computer so that when you're posting, you have it as a reference. And until next time, we'll talk to you later.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick walks through the step-by-step and page by page menu options for posting a TikTok. Whether you\u0026#39;re versed in this or this is your first time opening the app, this guide will take you from start to finish! And Nick shares some tips on what and how to share to other social media platforms.\u003c/p\u003e\n\n\u003cp\u003eThis also comes with a complete digital downloadable guide: \u003ca href=\"https://www.hybridministry.xyz/articles/ebook\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/ebook\u003c/a\u003e\u003cbr\u003e\nOr check out the complete YouTube Video on it: \u003ca href=\"https://youtu.be/oxBn-p9O-eg\" rel=\"nofollow\"\u003ehttps://youtu.be/oxBn-p9O-eg\u003c/a\u003e\u003cbr\u003e\nAs always, every episode available with FREE transcripts at: \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nAnd hang with Nick on TikTok at: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nFREE Checklist: \u003ca href=\"https://www.hybridministry.xyz/articles/free-social-media-checklist\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/articles/free-social-media-checklist\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\nTIMECODES\u003cbr\u003e\n00:00-00:53 – Intro\u003cbr\u003e\n00:53-03:11 - Why TikTok, Reels and Short Form Video?\u003cbr\u003e\n03:11-03:47- - Logging Into TikTok for the First Time\u003cbr\u003e\n03:47-05:56 - Video Menu Options\u003cbr\u003e\n05:56-07:03 - Profile Menu Options\u003cbr\u003e\n07:03-12:07 - Creating a Video\u003cbr\u003e\n12:07-17:21 - Editing the Video\u003cbr\u003e\n17:21-19:34 - Time to Post it!\u003cbr\u003e\n19:34-20:46 - Make sure you do this ONE THING before posting to other platforms\u003cbr\u003e\n20:46- - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nSo have I already ruined my TikTok account? Here\u0026#39;s a guide on how to post TikTok from start to finish. Hey everyone, my name is Nick Clason. I am the host of the Hybrid Ministry podcast, and this is a little special YouTube slash podcast episode I\u0026#39;m excited to bring to you on the framework for posting a TikTok in 2023. Now, there\u0026#39;s a lot of things out there about like SEO and keywords and strategies and tips and hacks, and in fact, I actually have a checklist that I have pre created for all social media, just a basic like, uh, have you done this? Have you done that for posting to social media at your church? You can get the description or you can get the link for that in the description, the video down below, uh, or in the show notes, hybrid ministry.xyz. But why TikTok? Like why of all the platforms that we have, why TikTok? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:01):\u003cbr\u003e\nAnd here\u0026#39;s why. Every platform right now, Facebook, Instagram reels, YouTube shorts, they are all going after this short form video content. It\u0026#39;s like lightning in a bottle. It\u0026#39;s so easy to go viral. Um, and when I say easy, it\u0026#39;s like you post the dumbest thing and it goes viral, but then you spend a lot of time and effort and energy on something that you think is amazing and it gets like 14 views. And so the reality is it\u0026#39;s this very finicky, very like, hard to like land what is going to go viral, but when you see other social medias copying another social platform\u0026#39;s kind of bread and butter, it\u0026#39;s worth noting and it\u0026#39;s worth, uh, going all in on. And so when every single major social platform is copying TikTok in their, uh, their, their for you sort of algorithm, you need to make that a priority. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:00):\u003cbr\u003e\nIt\u0026#39;s, I would liken it to win Instagram stole stories from Snapchat, and now TikTok is actually stealing B reels, uh, post, now they call it the now feature in TikTok. So, uh, if you\u0026#39;ve never logged into TikTok, uh, or you have, and you know, you should, you\u0026#39;ve heard me talk about the importance of short form video, but you, you open it and it\u0026#39;s overwhelming. You don\u0026#39;t know what to do or you think you know what to do, but then you get kind of turned around editing videos or whatever and whatnot. This is meant to be a, uh, a thorough guide to every feature available in TikTok. Now, some caveats, I\u0026#39;ve really only been using TikTok for about three to six months now. Um, I too is just as much of a novice when I opened it. They\u0026#39;re constantly evolving and changing, and I\u0026#39;m not even a hundred percent sure if I know all the features. I tried to comb through each and every feature as I was in preparation for this video, but there are several I haven\u0026#39;t even used. And so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:59):\u003cbr\u003e\nI just wanna be clear with that. Like, uh, I\u0026#39;m still at a very basic level, and so if, if I can do it, what we\u0026#39;re doing in our church, you too can, can get up some very basic sort of content. So when you log into TikTok for the very first time, a video is probably going to start blaring at you at full volume. Okay? That can be a little bit disconcerting and throw you off. You\u0026#39;re a rocker because most other platforms keep videos muted. TikTok for whatever reason is the opposite, so turn your volume all the way down, or if you just tap the screen, the video, whatever video they play, um, it\u0026#39;ll pause it. Now, uh, if you\u0026#39;re getting on TikTok for the first time and they\u0026#39;re feeding you things that you don\u0026#39;t wanna see, they\u0026#39;re not, you\u0026#39;re not interested in, hold that video down and just click, not interested. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:43):\u003cbr\u003e\nDo that a few times and you\u0026#39;re gonna teach the algorithm what you want to see. So when you, uh, are sitting there looking at a video, video that TikTok fed to you, you have, uh, several different video menu options. And so I want to, uh, run through what those are. The first one is you can, on the right hand side of your screen, you can follow the creator. Uh, that little plus sign right there will give you a, uh, follow, um, or not follow kind of option. Now, if you look at the very, very top of your screen, you\u0026#39;re going to be looking at either following or for you, you\u0026#39;re either in your following algorithm, all the people that you\u0026#39;re following, or you\u0026#39;re in your for U algorithm. TikTok will almost naturally bring you to the for U algorithm. So just be aware of that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:34):\u003cbr\u003e\nEven when you click follow the people, the videos that you\u0026#39;re seeing may not be coming from followers. That\u0026#39;s, again, that\u0026#39;s one of the things that makes this algorithm unique. Um, you can, like the video, that\u0026#39;s the heart. You can comment on it, you can save it. That\u0026#39;s a little save, uh, little bookmark looking icon there. You can share it. That\u0026#39;s the arrow out. You can send it to people within the TikTok app. You can, you can download the video and save it, or you can copy a link and send it. Uh, and then the bottom, uh, icon there, a little round one kinda looks like a, a record turning. That\u0026#39;s the sound, that\u0026#39;s the audio that is being used. Could be like an original audio from the creator, or it could be like a sound or a trend or something like that. All of that is to you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:15):\u003cbr\u003e\nOn the right hand side of the screen at the bottom, you have five menu options. You have your home button and the subcategories for that, like I said, up at the top of the following. And the four you, then you have the, now that\u0026#39;s TikTok, s b real copycat. It\u0026#39;s almost identical to what Be Real is doing. Uh, you got the plus button there, then very dead center, that\u0026#39;s your create button, okay? Then next you have your little envelope, that\u0026#39;s your inbox. And for there you get your notifications, dms, likes, follows, et cetera. That\u0026#39;s all the things that you, uh, when people interact with your content or your videos. And then finally, the last thing on the very right hand bottom corner, uh, is your profile. That\u0026#39;s where you have your videos. Um, once you click on that, you\u0026#39;ll see, uh, another kind of menu across the top. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:02):\u003cbr\u003e\nUh, the left most option is your videos, everything that you\u0026#39;ve posted kind of on your grid. The next one are your private videos. The next one are your saved videos. Remember that bookmark icon. And personally, I like to use that as a way to save ideas. So if I\u0026#39;m going through TikTok and there\u0026#39;s a sound or an idea that I think is fun or interesting that I can use later, I\u0026#39;ll save it. That\u0026#39;s then where I\u0026#39;ll find it. And what I\u0026#39;ll personally do is I\u0026#39;ll save that on my personal account, and then I will share that video to my ministry account. Then I will switch accounts, log over into my ministry account, go into my dms, and get that video from myself, and then I\u0026#39;ll use that, um, either that sound or that idea or that trend or whatever I need from that video, maybe a filter, whatever that I\u0026#39;ll use to them post. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:46):\u003cbr\u003e\nUm, moving on on that menu, you got your liked videos. And then finally, um, there at the top, you can edit your profile, your link, all the other necessary and pertinent information there. Okay. Now, how do you, that\u0026#39;s just simply viewing a video and kind of navigating through your basic menu items. So how do you then create a video? So the way to create a video is on your home screen. You can tap that plus button, all right? And once you tap that plus button, you\u0026#39;re given several options. All right? At the very, very top center, uh, there\u0026#39;s the option to add sound. You can add a sound that way by clicking it and searching for a sound. Or like I said, when you see that record player on a video, you can click on that. Um, and once you\u0026#39;re, once you click on that, there will be a, it\u0026#39;ll pull up all the videos, uh, that have used that sound. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:37):\u003cbr\u003e\nYou can click use this sound option. That is personally, I think the easiest way to do that. That\u0026#39;s why I like to save those videos and then share them so I don\u0026#39;t have to go and try and find those sounds. Again, that\u0026#39;s my way of kind of archiving and remembering where those sounds are. Now one thing worth noting, if you\u0026#39;re on a personal account, you can use any sound you want. If you are a business account, those are much more limiting. There are ways around it, um, like recording the video and then in post-production in like Adobe Premier Pro or something like that, dubbing that sound over. Then when you post it, it\u0026#39;s gonna be technically an original sound. It\u0026#39;s not gonna come from the trend sound. Uh, there are pros and cons. Uh, I\u0026#39;ve talked about this in past podcast episodes. There are pros and cons to, um, personal and business accounts. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:23):\u003cbr\u003e\nUh, you just gotta choose what matters most to you. I think probably the biggest downside of not doing a business account is your link and bio isn\u0026#39;t really a link. It\u0026#39;s just typed out and people have to like, then go type it into a browser so they can\u0026#39;t click and go to your stuff. That\u0026#39;s a pretty big downside, and you don\u0026#39;t get as many analytics. Um, you still can see views and likes and those types of things by going to each individual video, but you\u0026#39;re not able to see trends. And so once things start getting going for you, you probably do wanna swap over to a business account. Just know that it\u0026#39;s gonna limit the sounds that you are able to use as a business account on your TikTok platform. All right, so you\u0026#39;ve clicked to create video. At the bottom of your screen, you\u0026#39;re gonna have this big red record button that is gonna probably feel very familiar to you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:09):\u003cbr\u003e\nIt\u0026#39;s gonna look like a camera phone or something like that. Right above that, that red button you have the, you have a thing that says 15 s. That\u0026#39;s for 15 seconds to the left of that. If you slide 30, uh, or 60 s I\u0026#39;m sorry, and then slide again, you have three m three minutes, okay? Uh, you can shave the time down after you record. So if you don\u0026#39;t know how long it\u0026#39;s gonna be and you just want to go the three minutes, then if you don\u0026#39;t take that full time, it\u0026#39;s not gonna post the full three minutes like black at the end of your video, right? So, uh, just know that going into it, if you\u0026#39;re using a sound, like if a sound, you click use sound and it\u0026#39;s already loaded at the top of your video there. When you click 15 s or 60 s, um, you switch to that often right below it, it\u0026#39;ll say, this sound will only allow you to record for a maximum of seven seconds or something like that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:59):\u003cbr\u003e\nAll right? And so then, you know, oh, I can just stick with the 15 seconds and I don\u0026#39;t need all the other stuff. Right? Okay. So, um, to the left of the record button are, is your effects menu. So there, that\u0026#39;s where you\u0026#39;re gonna get like your green screen, or right now there\u0026#39;s a delay mirror effect that\u0026#39;s kind of trending on TikTok that\u0026#39;s there. Um, things that like rotate through on your head that my TikTok account personally, like I do this thing for football and all the NFL teams rotate through. I have so many views on those, it\u0026#39;s ridiculous, but that\u0026#39;s what\u0026#39;s helping kind of grow my audience. Um, that\u0026#39;s where you\u0026#39;re gonna get those types of effects. To the right of that is your upload button, okay? That\u0026#39;s where you would upload a previously recorded video or photo from your phone, from your camera roll that you already shot outside of the TikTok app, for example. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:46):\u003cbr\u003e\nUm, and so then at the top right you have, uh, the flip button that\u0026#39;s just simply to flip your camera forward facing, rear facing beneath that you have, uh, your speed. So you have different speeds, 0.3 x 0.5 x one x, two x, and three x, uh, for recording speeds. Uh, below that you have the retouch option, full disclosure, and never used that thing. It\u0026#39;s kinda like a filter thing. Beneath it, you have another filter option. This one I think is more about image, less about the specifics of like a retouch sort of thing. Beneath that, you have your timer. That\u0026#39;s where you can like set your phone down and give it like a three second head start, so you can walk away from it and do a dance or whatever the case might be. Um, you have a three second, ten second option. When you do that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:29):\u003cbr\u003e\nBeneath that you have your q and a option. That\u0026#39;s where sometimes you\u0026#39;ll see a person\u0026#39;s comment on the screen and you can reply with video to the comment. All right? So once you\u0026#39;re ready to record, those are all your menu options. Now that we\u0026#39;re ready to record, tap that record button. When you wanna start, and when you wanna stop immediately to the right of the button, you have two menu options that are now available. After recording, you have delete, it looks like, kind of like a backspace button. If you want to delete what you recorded, start over, try again. You can do that. There. You also have a red check mark. Um, and that\u0026#39;s where you then accept the video. And now you move on into the next sort of editing phase of the, the video. Now, your new menu, once you\u0026#39;re into the editing phase, in the top middle of the section, you have your sound. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:15):\u003cbr\u003e\nIf you haven\u0026#39;t added a sound yet, that\u0026#39;s where you can add a sound. Um, if you\u0026#39;ve already recorded a sound, a video with the sound, that\u0026#39;s where you could delete that sound if you no longer want that sound mm-hmm. \u003caffirmative\u003e on the right hand side of the screen, um, you have, you are at the very top. You have your text on screen option, that\u0026#39;s where you click that and you can type that out, um, on your left. Then you now have three different menu options, um, from your, from your text editor, right? You have the square with the A around it. If you, if you select that, that will add a border to the text on the screen. So it might be easier to read if you select it. Again, that will put a full background on that. And if you select it, again, it\u0026#39;ll add a background, but now it\u0026#39;s transparent and if you select it again, it\u0026#39;ll go back to your original without any of those effects on it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:04):\u003cbr\u003e\nThen to the right of that, you have your paragraph alignment, you have center, then left alignment, then right alignment. And then to the right of that, you have your person with a speech. That\u0026#39;s where you often get that voiceover effect. That says, um, that, that\u0026#39;s used as a hook. A lot of times on videos, uh, if you choose that, it will make that, um, text on screen. It will turn it into, uh, a voiceover. And there, once you select that, you\u0026#39;ll be given, uh, different options, different types of sounds to play around with. Um, once you select that, the menus you have are recommended motion creative vocals. Those are categories for the types of sounds, and then sub options within those. Okay? To determine what your text, uh, looks like, um, you have the classic option. You have the typewriter option, the handwriting option, neon option, and the CIF option. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:57):\u003cbr\u003e\nAnd those. So you got your, your a, your paragraph, your speech, and then to the right of that, that\u0026#39;s where you get your text, um, looking options. Okay? And then from there you can select colors and they do swipe from right to left so that you can pick which color you want on, on, on screen there. All right. So when you\u0026#39;re done, select, done, pretty self-explanatory. The last thing that you can do then is once that, uh, text is now on the screen, if you select it, it\u0026#39;ll pop up three menu options. All right? So you can, uh, text to speech, you can add that feature, or if you already did it, that\u0026#39;s where you can change, uh, the voice or whatever the case may be. You can set the duration. How long does that text remain on screen? That\u0026#39;s where like if, uh, at a certain sound effect or element or whatever, something pops up, uh, you would drag, you would drag the text to start there or to stop there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:49):\u003cbr\u003e\nOkay? And then the last thing thing is to edit, to actually like rewrite or, you know, you had a typo to go in there and change that. All right, moving on down beyond the text, you have your sticker options. That\u0026#39;s things like your mentions, hashtags, you can add polls, support nonprofit, add a location, ask a question, reply the date, the time, all kinds of things. If you\u0026#39;re familiar with Instagram Stories editor, it\u0026#39;s very similar to the sticker options that you see on Instagram Stories. I\u0026#39;ve actually never even seen that menu option until I went to prepare for this video and I was like, oh, I didn\u0026#39;t know all this stuff was on here. Um, beneath that, you have effects, okay? And so across the top, once you click effects, you have your trending effects, then you got visual motion effects, transitions, and, uh, split options. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:31):\u003cbr\u003e\nSo you can kind of explore different effects, things to add to your video and what, whatever, and whatnot. Right there, beneath that, you have your filters. It\u0026#39;s just gonna change the look, feel your video. Beneath that, you have studio, that\u0026#39;s where you\u0026#39;re actually editing, cutting your video, okay? So if you wanna do something to edit the video, click on the video. It\u0026#39;s gonna give you a video bar and a sound bar. If, if you have, uh, like just the, the audio from the video that you recorded, they\u0026#39;ll be together. If you have a audio, like a song, those are gonna be two kind of separate things, okay? So if you click on your, your top option, your video option, once you do that, a little menu option down beneath will, will pop up. So you have split, you can change the speed, you can adjust the volume, you can rotate it, and ultimately you can delete it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:20):\u003cbr\u003e\nUh, split is a great way. If you have like one big, long thing, um, and you\u0026#39;re trying to do a little cuts, you drag to the spot, you split it, and then you delete the rest of the video, then you may add in another video that, that same video, probably do another cut, split delete on the front, delete it on the backside. I hope that makes sense. Um, so then to the right of your video bar option, right? You can click full screen and then there\u0026#39;s a plus button, and that\u0026#39;s where you can then add that video. Like I was just talking about. If you select the audio, you got your video bar, your, your audio bar, if you select audio, you can add your audio option. Once it\u0026#39;s added, you can either replace the sound, adjust the volume, or choose to delete it. You save at the top right and you cancel at the top left. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:05):\u003cbr\u003e\nMoving back out to our editor, um, beneath that you have your captions option A recommend a caption for almost any talking head video on TikTok. That\u0026#39;s how, uh, SEO and search is gonna find certain topics. Beneath that, you have your Noise reducer, then your audio effects, and then finally your privacy settings. So once you\u0026#39;re done there at the bottom, you then have two options. Bottom of your, your screen on the left, you have the stories option. And then to the right of that, you\u0026#39;ll have your next option. Next is where you go to kind of tap to get to your final step before you actually post it. Okay? And so, um, there is where you would type in your caption, different from your captions on screen, right? But your caption of your actual video, the one that kind of like floats up, and then the likes and stuff stuff, follow it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:50):\u003cbr\u003e\nUm, you would also include your hashtags there. And then to the right of your, uh, caption box is where you would select your cover. If you click on that, you can drag your finger to a certain part of the video. You can also add title and text on top of it. Um, the, the title and text, it should be noted that those don\u0026#39;t show up when someone\u0026#39;s swiping through and just finding your video, those are mostly seen when someone lands on your profile and you want them to know what the video is. Okay? So those, those could be helpful. Also, if you do have onscreen things different from your, your text option, your title, text options there, like I showed you, um, those will also show, um, if someone land on your profile, they\u0026#39;ll just be in a different type of format than, than TikTok has to offer. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:36):\u003cbr\u003e\nUm, if they\u0026#39;re, uh, like I said, if they\u0026#39;re scrolling past, so they won\u0026#39;t display on that screen. Also, there you can tag people, you can add a location, you can add links, and here\u0026#39;s what it\u0026#39;s available on the links. You have books, minigame Alpha by Titan Breathwork, Buzzfeed Quizzes, Contra Profile, disco Loco, 3d, I R L List with Two Eyes, Quizlet, rotten Tomatoes, stat Muse, and Whisk. Um, never use any of those. So you can check those out. You can then choose, um, who can watch the video, allow comments, allow to, uh, allow, allow Stitch, allow high quality, upload more options, save to device. If you click on the more options, save to device, which I just finally turned off by the way, I couldn\u0026#39;t figure out where to get that. That\u0026#39;s where you get that. You can select your caption language, um, branded content and ads, and then there\u0026#39;s an automatically shared to IG or text ig, ig stories, Snapchat. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:30):\u003cbr\u003e\nAnd then the last thing is, um, you can either put it in drafts or you can post it. Last thing I\u0026#39;d recommend, if you are uploading this to other places, um, once you upload it, click uh, go back into your profile, click on the three ellipses option, um, click copy link, and then go to your browser on your phone or on your computer, and type in to Google save TikTok without video watermark or save TikTok video without watermark. If you copy and paste that link into there, it will then download you an option from TikTok without the TikTok watermark all over it. Then you can take that same video and you can post it to Instagram, Facebook, YouTube shorts. Um, one thing I\u0026#39;ve noticed personally, just very anecdotally, is that every time I would post a TikTok, um, and then Instagram with the watermark, Instagram would give me almost no views once I started removing that. Um, we, we\u0026#39;ve had videos go, you know, 20,000, 30,000, 40,000 views because we removed the watermark. Um, I think that the two are kind of competing against each other. Instagram wants to use them, TikTok wants you to use them, so just confuse them and think that they\u0026#39;re both being used even though you, you are using both of them. And, uh, they, they just aren\u0026#39;t seeing that. Um, and that\u0026#39;s just algorithm and kind of AI \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:46):\u003cbr\u003e\nStuff. All right, so, hey, thank you so much for hanging out and getting that guide if, uh, or getting this guide on how to, how to post TikTok, um, on your account. Listen, if you found this helpful, like subscribe, share, rate, review, all the things, check us out, hybridministry.xyz and check out the description for, um, not only the, the social media checklist, but also the checklist on this, um, the written form of this video on how to post a TikTok, download that, put it on your desk, put it above your, your computer so that when you\u0026#39;re posting, you have it as a reference. And until next time, we\u0026#39;ll talk to you later.\u003c/p\u003e","summary":"In this episode, Nick walks through the step-by-step and page by page menu options for posting a TikTok. Whether you're versed in this or this is your first time opening the app, this guide will take you from start to finish! And Nick shares some tips on what and how to share to other social media platforms","date_published":"2023-01-12T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/c4e31abe-05e6-4cd1-b9df-6c3d2ea51cb1.mp3","mime_type":"audio/mpeg","size_in_bytes":10423137,"duration_in_seconds":1289}]},{"id":"faee5956-62a2-46f1-a1b4-f160a2368d62","title":"Episode 025: The Ultimate 2023 Social Media Calendar, Strategy and Posting Guidelines","url":"https://www.hybridministry.xyz/025","content_text":"SUMMARY\nIn this episode, Nick sits down and fleshes out a weekly social media posting calendar. How often do you post? What types of content and ideas can you post? How frequently? Where and what? This is your FREE 2023 posting guide!\n\nTo gain access to the FREE \"Have I already RUINED my TikTok account? - A guide to posting TikToks from start to finish\" next week, subscribe to Nick's YouTube channel: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\nShowNotes and Transcripts available at http://www.hybridministry.xyz\nOr come hangout on TikTok at: https://www.tiktok.com/@clasonnick\n\nSHOWNOTES\nPrevious Episodes Mentioned:\nTIKTOK POSTING IDEAS\nhttps://www.hybridministry.xyz/023\nROB'S INTERVIEW\nhttps://www.hybridministry.xyz/024\n\nTIMECODES\n00:00-01:22 Intro\n01:22-02:48 YouTube and Podcast Strategy\n02:48-11:33 TikTok, Reels and Shorts Strategy\n11:33-15:10 Instagram Feed and Facebook Page Strategy\n15:10-16:30 Instagram and Facebook Stories Strategy\n16:30-17:42 Facebook Groups Strategy\n17:42-18:49 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nHey, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, as always, Nick Clason. Excited to be with you. And in today's episode, I wanted to give you your custom 2023 social media framework for your ministry, whatever style ministry you lead. Uh, I am pulling this directly from, um, the ministry that I am a part of. And just so you know, I am a youth pastor, and so it may be a little bit different for you, and you may make a few tweaks based on the area of ministry that you lead or if you're navigating an entire church, uh, social media. But honestly, like, I think, um, some of the things I might say, if you're leading your entire church student minister or your entire church social media, you might think that's a little bit too silly. Can't be whatever. \n\nNick Clason (00:56):\nUm, I'll just encourage you, like, I think people jump on social media to be entertained. And so, um, even if it feels a little bit, uh, student ministry esque, like, I think people are gonna find it fun, especially if you're incorporating your pastor or other, like church people, parishioners members, like, uh, it can be fun. So, uh, hang with me, but here's my recommended 2023 social media strategy for you. All right, so the first thing I would recommend is post all of your sermon content to YouTube. If you don't have a YouTube channel, create one. Um, if you live stream already, just use that. If you're not live streaming, um, and you, and, or you don't wanna pay for the, uh, the equipment that it takes, then I would recommend pre-filing your talks, your message content. You can shave the content down from, you know, typically a sermon's 25 to 45 minutes on the longer end, maybe even longer in some of your cases, if you can shave your message down to somewhere between 12 and 17 minutes, that's the sweet spot for YouTube's videos. \n\nNick Clason (02:03):\nIt also lets you have whoever your primary communicator in is speak directly to camera, which is another thing that YouTube is gonna prioritize and promote, um, and make more. You know, uh, he help you index better, uh, in your, uh, in your YouTube search. Um, and so then if you pre film all of your stuff, you can post that to YouTube, um, as well as it gives you the option to rip off just the audio and save your mp3, uh, out as a podcast, which, um, I would a hundred percent recommend your church starting an audio sermon podcast. And that can come from your custom YouTube channel or, uh, uh, shorter form video content, right? For, uh, like the pre-filed thing, all right? Once you have the bedrock of your weekly messages on some sort of rhythm, uh, then from there you're going to be looking at your TikTok, Instagram, Facebook reels, and YouTube shorts strategy. \n\nNick Clason (03:05):\nHere's the thing that's unique. In the past, uh, social media would ding you if you posted something, um, for Instagram on Facebook because they're built differently. Or if you posted something for Twitter on, uh, TikTok, right? Like, they're not, they're not the same social media platforms. However, we now live in a world where every single platform is trying to catch up and keep up with TikTok. And so here, soon I'm going to be releasing a video and an ebook. You can head to the show notes, or you can go to, uh, my YouTube channel, my TikTok, um, or hybrid ministry.xyz to grab a copy of that. I believe that's going to be launching a week from today. When this episode drops, it is your custom how to build a TikTok from scratch 2023 guide. So if you've never started on TikTok yet, uh, create an account, and then this will help you walk step by step through filming, editing, posting all on your phone, uh, so that you can make it, um, you can make it happen from there. \n\nNick Clason (04:06):\nBut everything in 2023 is going to be all in on short form video content. Facebook is, Instagram is YouTube, shorts is back, and so is TikTok. So in all of these platforms, you get the unique privilege to be able to record vertical video, short form video content, and post it in, in four places all at the same time. And so you really have a unique opportunity as a content creator, as a church social media manager that you've maybe never had before in the past. Now leading into 2023, it's all about short form videos. So go all in on it. And here's the thing, if you are pre-filing or live streaming your videos, it only gives you a base of content. You can go there and you can start from there to start pulling out sermon nuggets and content that you can post out to these short form video algorithms. \n\nNick Clason (05:00):\nSo here is what your, uh, posting strategy is gonna be. I'm going to recommend that you post five, uh, or I'm sorry, three times a day, five days a week. All right? So pick two days to be your quote unquote weekend. Um, I make my weekend Friday and Saturday. And church, I, I typically am off Fridays and Saturdays. So I post three times on Sundays, Monday, Tuesday, Wednesday, Thursday. Okay, pick whatever that is that the, someone out there like Gary Veer or something might tell you that that's a bad, uh, strategy. You should be posting every single day. And if you want to and have the margin bandwidth to do it, do it, but honestly, don't like take your days off, right? Like, that's that I, my boss challenged me. He's like, stop working on Fridays, bro. And I was like, you know what? You're right. \n\nNick Clason (05:42):\nI'm not gonna do that. So I'm not gonna worry about it. Sometimes I post if I'm on TikTok and having fun just myself, um, to my ministry page, but more often than not, I'm not, all right. So, um, you're gonna be posting three times a day, five days a week. You figure out what your, your week is as a social media church ministry manager. Um, but you're gonna be posting, uh, Monday or whatever your day is, right? In the morning, afternoon, evening, morning, afternoon, evening. And the way that I notify myself is I just put it in Google Calendar. I'm sure there's a social media app up there, base camp, or some like project management software that can work. The only thing that really like alerts me to something that I'm paying attention to, i e my phone, um, is a Google Calendar, uh, invite. \n\nNick Clason (06:23):\nSo I just, I set that in there, it notifies me, and boom, off I go. So, um, you're gonna be shooting for 15 pieces of short form video content. If you're pre-filing, or if you've been live streaming, I want you to get three sermon clips, two of your pastor or whoever talking a short 32nd to one minute clip, go into whatever video software you have and shave it down. So it's 16 by nine. And, uh, find a good application piece of content. One way I do that is I like to, I like to go towards the end, um, and go more towards the application side of things that find better, um, more maybe applicable pieces of of sermon content to, to pull out there. Another option you can do is you can take like a stock video, um, with like a mountain landscape or something like that, and then some nice music behind it, and then put the quote, a quote from your pastor, uh, on there. \n\nNick Clason (07:13):\nUh, and you, I'm sure you've seen this before, but like, uh, tweet screenshots, they perform really well for whatever reason. Um, then I'm also gonna have you do a ministry recap. So if you're a youth group, for example, uh, get some short videos on Wednesday night, throw it in a TikTok, do an auto cut, and create a recap of whatever the night is. I post that every single Wednesday night. If you meet on Sunday nights, do that, uh, if you're a children's pastor or whatever, like do that on Sunday afternoons, okay? Whatever, whatever works in the rhythm of your thing. If you're overall church, uh, social media manager gets some clips from Sunday morning and post that Sunday afternoon or Sunday evening, um, as just a recap of great week today, loves hanging out, love seeing all the people, all the smiling faces, all that type of stuff. \n\nNick Clason (07:55):\nDo three games. Um, couple episodes ago we dropped nine ideas for TikTok, short form video content that is, uh, there was all kinds of different things in there. Also, my most recent interview with Rob Shepherd, I'll drop both of those links in the show notes so that you can find those. But those are just full of ideas. You can follow him, uh, to get some great ideas of things that you can do. But three games, challenges, competitions, things that you're asking your audience. Who do you think, what do you think? How's this gonna end? Right? Like, give them a chance to interact with your algorithm, with your content, have them start commenting in on those videos and stuff like that. Um, I want you to do a one blind ranking a week. I'm sure if you've ever been on TikTok, you've seen those things where they'll put a filter on your forehead and it'll just filter through. Um, they have, I, I literally, I went into TikTok just a minute ago in the search, and I, I searched blind ranking. And so in that, you can find like restaurant blind rankings, movie blind rankings, shoe blind rank, like all kinds of different, like brands \n\nNick Clason (08:54):\nOf things. And what you do is you just do one through five, um, on your screen, and as they come through, you try and rank where it's gonna be, not knowing what's gonna come next. That's where the fun kind of falls into it, right? So like, if you're doing fast food, you start with subway, where are you gonna put it? One through five mm, 3, 4, 2. You don't wanna give it to one. There's gotta be something better, right? Like that's kind of the whole thing. And then people can just laugh and have a fun time watching you interacting with it and whatever the case may be. Um, so do one blind ranking a week. Do two DeVos, two DeVos that are either attached to the message, but not exactly like clips from the message. So this is your pastor sitting down and talking directly to the camera, expounding upon it, or do two standalone devotional contents. \n\nNick Clason (09:36):\nFind something about prayer. Find something about idols in your heart. Find something about rest and boundaries, and just do two, uh, DeVos and make 'em like a mini-series. That part one, part two. Um, I want you to do two spiritual practice videos. You can do like a, Hey, read scripture with me. You can do a guided prayer, you can do a meditation thing. Uh, you can do a verse memory type of challenge and all of that. Just find creative ways to do that into the camera. Um, that right there, if you add all those up. So three sermon clips, a ministry recap video, three different games, one blind ranking, two DeVos, two spiritual practice. That, that's 12 right there. You're looking for 15 total pieces of content. What that leaves you with is three trends, trending audio, trending dances, things like that. Um, and attach those to just funny things. \n\nNick Clason (10:22):\nInvites come to church, right? Um, you can do p o v point of view type videos, um, or you can do, uh, those can also be things that you're going to be promoting towards future events. And in student ministry world, uh, d nows winter weekends, camps, like those types of things. I'm, I'm hitting stuff on camp, basically all summer long or leading up into it, right about like missing out on camp or point of view. Middle school boys cabinet smells like poop in here. Like, uh, all, you know, meeting someone in a small group for the first time, and there's, I don't know if you've ever heard that audio, but it's like, I do cuss a little. Oh yeah, what's your favorite word? Mm, probably crap. Or now there's a, a Christmas one, right? It's like probably cotton head and any moins, right? And so you could like, play around with something funny like that, like POV joining a new small group. \n\nNick Clason (11:07):\nAnd if you're a church, uh, a church-wide social media manager in your fall launch, big push into getting people into small groups or connect groups or Sunday school classes, whatever the case may be. Just use something like that as a silly thing. You can be the primary person on camera. You can get your pastor, you can get some volunteers, you can get students, you can get teenagers. They can help especially help you find some of those trends. Uh, also, so then that's all of your short form video content. That's TikTok, Facebook, Instagram reels, YouTube shorts. All right? So then beyond that, what are you gonna do on your Instagram feed? Okay? So on your Instagram feed and your Facebook page, if you're a church-wide social media manager, um, if you are a youth pastor, uh, Facebook page I would say is optional. If you're, uh, running it for a whole whole church, you probably want to do it and just let it be duplicate of what's going on on your Instagram. \n\nNick Clason (11:57):\nUm, Mondays, do a meme Monday, curate memes all throughout the week. Save them in a Google Drive or share Dropbox folder. Put a bunch of people on it. Like, Hey, you, when you're on social media and you find funny things, post a meme, um, screenshot it and drop it in here for me. You can have a cover thing that just says me Monday, or you can just post 10, um, in a carousel post. And they're just a funny way to engage and get people laughing and all kinds of fun stuff. Tuesday, post a message recap clip from whatever your most recent thing is. If you preach last Wednesday, post on Tuesday, preach on Sunday, all right? Or you can maybe flip flop. What I'm gonna suggest for Thursday, if you're a Wednesday, uh, youth, youth ministry, um, but post your, uh, uh, your reel, um, to your profile grid, okay? \n\nNick Clason (12:42):\nWhen you're posting reels, I recommend not posting everything to your profile grid. You don't wanna flood it too much, and I'm gonna tell you why here in just a minute. But for this one, I do want you to post it to your profile grid. So crop it ice, maybe get another photo of your pastor preaching as your, uh, cover. So people look on your profile. It looks like a, a photo, but then they click it and it's actually a video. Put captions into it. Um, follow my, my ebook that I'm gonna drop next week, um, and go, you know, go make that happen Wednesday. Um, if you're a youth ministry, I would do a recap video right there of your night. If not, um, if you're a church, maybe make that, uh, your Sunday post. Um, and then reserve, you know, some of the other things that I'm doing, uh, here later, like you could do, um, like a worship Wednesday or something like that on an Instagram reel, uh, Thursday, that was, that's where I would put a spiritual practice post again. \n\nNick Clason (13:32):\nSo this is a Rio. So all the Tuesday, Wednesday, Thursday, all reels. Okay? So the rest of the reels that you're posting those days, they're not posted to your profile grid, but your message recap, your Wednesday night recap, and now your spiritual practice post all those select on, which I think Instagram, when you're posting it in the post feature, um, it automatically selects post profile grid. So you're gonna have to select those off as you do those. Um, so go ahead, drop that in on Thursday, spiritual practice, read scripture with me, guided prayer, meditation, scripture, memory accountability, journaling, some type of thing there. Um, just challenging your people. Hey, pause for a minute, take 60 seconds, meditate on this first. The last thing I would do there, um, is on Saturday or Sunday morning, do some sort of, uh, invitation post invite to church. Like, Hey, I'm saving a seat for you. \n\nNick Clason (14:21):\nOr tag someone who you want to come to church with you, or Sunday is the best day of the week, or something like that. Some sort of reminder like, Hey, we got a big event coming. It's church we did every week, right? But we got a thing coming up. Wanna see you wanna see you. So all that can be done on your Instagram feed and your Facebook feed. Um, and if you'll notice, most of your real content is going to help supply your feed stuff as well. Okay? So, uh, you're making 15 pieces of content back on the, the TikTok, Instagram real shorts and stuff like that. You're like, I don't know if I can keep up with it. You're kind of, you're probably dropping a lot of the static image stuff that you've been doing and you've been posting. And if you already have a framework for that, like a photographer or a graphics person or whatever, making those things, keep some of those going and filter those in and just pull them back a little bit more and then push forward more of the short form video type content. \n\nNick Clason (15:12):\nFinally, um, on your stories in Instagram, I would, uh, I would say post reels, right? So you post reels and then go to your reel and click the share button. Share the story. So for example, if you're doing like a competition, like, um, whip cream or sour cream, who got the sour cream? Post that, and then just do a poll sticker on top of it, who do you think got it? Was it this person, this person, or this person? That's a way to use story framework while also letting the real content supplement what's going on in the stories. And it's going to keep, um, your story stuff fresh, but you're, again, you're not creating more or additional content, right? Another thing I do, me, Monday I post it and I do a slider and I say, which one was your favorite? 1, 2, 3, professors command nine, 10. \n\nNick Clason (15:55):\nAnd they can slide it there to say, which of the memes is your favorite? If they're a story, first person, they're gonna find your thing on stories. But then like that one, right? It's gonna say, Hey, which was your favorite? And it's gonna cause them, if they're gonna want to interact with it, they have to click on the post to go see, swipe on the carousel, go back into your story and then slide. It's a lot of interaction with your account that's gonna index you higher in your story ranking for people who are, uh, looking for your stuff or see your stuff, if they're interacting fully, all of that's gonna be beneficial for their algorithm as they're trying to find, or as they're seeing you, as you post more and more stuff. Finally, Facebook groups, what do you do with those? Um, I would recommend sending a churchwide email or a ministry wide email. \n\nNick Clason (16:38):\nIf you're like a youth pastor, children's pastor, one time a week, whatever day you're sending that, I would post that exact same email into the group with some sort of photo to go along with it. Um, like if it's for camp registration, post a graphic of camp or a photo of students at camp or whatever, um, on Wednesday, I would share that recap reel, um, or some sort of recap reel from your Facebook reel account, share it into the group. Um, and then finally on Friday, I would do some sort of like fun Friday question. Just like, Hey, post a picture of, you know, we just got a Christmas season post a picture of a Christmas tree. Hey, Thanksgiving, hammer, Turkey. Hey, new Year's. What's your New Year's resolution? Okay, just some sort of fun question. One time a week. So you just need to queue up four of those. \n\nNick Clason (17:21):\nAnd really, you just need to copy and paste a question. Um, you can put it into the Facebook thing that like builds the kind of like graphic looking picture post thing. Um, and post that in there. Um, do all that type of stuff. And, uh, then let, let the people supply the rest of the content in a Facebook group. You're just keeping some stuff kind of active, minuscule announcements, types of things. Hey guys, that's it for today. That is your 2023, uh, social media posting framework. I hope you find that helpful. Take that copy and paste it, implement it into your church social media framework and strategy. If you hear people talking, it's cuz it's Christmas Day. I'm recording this, uh, in, in my spare bedroom. Um, and so there's people on FaceTime calls and stuff out there. So thanks for muddling through that. Appreciate you guys and we will talk to you, uh, again next time. \n\nNick Clason (18:08):\nOh, hey, don't forget if you found this helpful, share it like it, rate it, be super helpful for us, and head to hybrid ministry.xyz. We're gonna be posting that ebook next week. Get on the list for that. Uh, subscribe to my YouTube channel, like me on, on TikTok so that you'll see that one it drops. Um, and just so you know, this message or this podcast is gonna be, uh, transcribed, uh, a hundred percent free for you hybridministry.xyz. I'll go to the episodes tab and you'll get the free, uh, complete transcript. Um, hope that that is helpful and beneficial for you. Blessings on your ministry, and we will talk to you again next time. Happy posting here in the new year.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick sits down and fleshes out a weekly social media posting calendar. How often do you post? What types of content and ideas can you post? How frequently? Where and what? This is your FREE 2023 posting guide!\u003c/p\u003e\n\n\u003cp\u003eTo gain access to the FREE \u0026quot;Have I already RUINED my TikTok account? - A guide to posting TikToks from start to finish\u0026quot; next week, subscribe to Nick\u0026#39;s YouTube channel: \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003cbr\u003e\nShowNotes and Transcripts available at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nOr come hangout on TikTok at: \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nPrevious Episodes Mentioned:\u003cbr\u003e\n\u003cem\u003eTIKTOK POSTING IDEAS\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/023\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/023\u003c/a\u003e\u003cbr\u003e\n\u003cem\u003eROB\u0026#39;S INTERVIEW\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://www.hybridministry.xyz/024\" rel=\"nofollow\"\u003ehttps://www.hybridministry.xyz/024\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:22 Intro\u003cbr\u003e\n01:22-02:48 YouTube and Podcast Strategy\u003cbr\u003e\n02:48-11:33 TikTok, Reels and Shorts Strategy\u003cbr\u003e\n11:33-15:10 Instagram Feed and Facebook Page Strategy\u003cbr\u003e\n15:10-16:30 Instagram and Facebook Stories Strategy\u003cbr\u003e\n16:30-17:42 Facebook Groups Strategy\u003cbr\u003e\n17:42-18:49 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nHey, what is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, as always, Nick Clason. Excited to be with you. And in today\u0026#39;s episode, I wanted to give you your custom 2023 social media framework for your ministry, whatever style ministry you lead. Uh, I am pulling this directly from, um, the ministry that I am a part of. And just so you know, I am a youth pastor, and so it may be a little bit different for you, and you may make a few tweaks based on the area of ministry that you lead or if you\u0026#39;re navigating an entire church, uh, social media. But honestly, like, I think, um, some of the things I might say, if you\u0026#39;re leading your entire church student minister or your entire church social media, you might think that\u0026#39;s a little bit too silly. Can\u0026#39;t be whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:56):\u003cbr\u003e\nUm, I\u0026#39;ll just encourage you, like, I think people jump on social media to be entertained. And so, um, even if it feels a little bit, uh, student ministry esque, like, I think people are gonna find it fun, especially if you\u0026#39;re incorporating your pastor or other, like church people, parishioners members, like, uh, it can be fun. So, uh, hang with me, but here\u0026#39;s my recommended 2023 social media strategy for you. All right, so the first thing I would recommend is post all of your sermon content to YouTube. If you don\u0026#39;t have a YouTube channel, create one. Um, if you live stream already, just use that. If you\u0026#39;re not live streaming, um, and you, and, or you don\u0026#39;t wanna pay for the, uh, the equipment that it takes, then I would recommend pre-filing your talks, your message content. You can shave the content down from, you know, typically a sermon\u0026#39;s 25 to 45 minutes on the longer end, maybe even longer in some of your cases, if you can shave your message down to somewhere between 12 and 17 minutes, that\u0026#39;s the sweet spot for YouTube\u0026#39;s videos. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:03):\u003cbr\u003e\nIt also lets you have whoever your primary communicator in is speak directly to camera, which is another thing that YouTube is gonna prioritize and promote, um, and make more. You know, uh, he help you index better, uh, in your, uh, in your YouTube search. Um, and so then if you pre film all of your stuff, you can post that to YouTube, um, as well as it gives you the option to rip off just the audio and save your mp3, uh, out as a podcast, which, um, I would a hundred percent recommend your church starting an audio sermon podcast. And that can come from your custom YouTube channel or, uh, uh, shorter form video content, right? For, uh, like the pre-filed thing, all right? Once you have the bedrock of your weekly messages on some sort of rhythm, uh, then from there you\u0026#39;re going to be looking at your TikTok, Instagram, Facebook reels, and YouTube shorts strategy. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:05):\u003cbr\u003e\nHere\u0026#39;s the thing that\u0026#39;s unique. In the past, uh, social media would ding you if you posted something, um, for Instagram on Facebook because they\u0026#39;re built differently. Or if you posted something for Twitter on, uh, TikTok, right? Like, they\u0026#39;re not, they\u0026#39;re not the same social media platforms. However, we now live in a world where every single platform is trying to catch up and keep up with TikTok. And so here, soon I\u0026#39;m going to be releasing a video and an ebook. You can head to the show notes, or you can go to, uh, my YouTube channel, my TikTok, um, or hybrid ministry.xyz to grab a copy of that. I believe that\u0026#39;s going to be launching a week from today. When this episode drops, it is your custom how to build a TikTok from scratch 2023 guide. So if you\u0026#39;ve never started on TikTok yet, uh, create an account, and then this will help you walk step by step through filming, editing, posting all on your phone, uh, so that you can make it, um, you can make it happen from there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:06):\u003cbr\u003e\nBut everything in 2023 is going to be all in on short form video content. Facebook is, Instagram is YouTube, shorts is back, and so is TikTok. So in all of these platforms, you get the unique privilege to be able to record vertical video, short form video content, and post it in, in four places all at the same time. And so you really have a unique opportunity as a content creator, as a church social media manager that you\u0026#39;ve maybe never had before in the past. Now leading into 2023, it\u0026#39;s all about short form videos. So go all in on it. And here\u0026#39;s the thing, if you are pre-filing or live streaming your videos, it only gives you a base of content. You can go there and you can start from there to start pulling out sermon nuggets and content that you can post out to these short form video algorithms. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:00):\u003cbr\u003e\nSo here is what your, uh, posting strategy is gonna be. I\u0026#39;m going to recommend that you post five, uh, or I\u0026#39;m sorry, three times a day, five days a week. All right? So pick two days to be your quote unquote weekend. Um, I make my weekend Friday and Saturday. And church, I, I typically am off Fridays and Saturdays. So I post three times on Sundays, Monday, Tuesday, Wednesday, Thursday. Okay, pick whatever that is that the, someone out there like Gary Veer or something might tell you that that\u0026#39;s a bad, uh, strategy. You should be posting every single day. And if you want to and have the margin bandwidth to do it, do it, but honestly, don\u0026#39;t like take your days off, right? Like, that\u0026#39;s that I, my boss challenged me. He\u0026#39;s like, stop working on Fridays, bro. And I was like, you know what? You\u0026#39;re right. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:42):\u003cbr\u003e\nI\u0026#39;m not gonna do that. So I\u0026#39;m not gonna worry about it. Sometimes I post if I\u0026#39;m on TikTok and having fun just myself, um, to my ministry page, but more often than not, I\u0026#39;m not, all right. So, um, you\u0026#39;re gonna be posting three times a day, five days a week. You figure out what your, your week is as a social media church ministry manager. Um, but you\u0026#39;re gonna be posting, uh, Monday or whatever your day is, right? In the morning, afternoon, evening, morning, afternoon, evening. And the way that I notify myself is I just put it in Google Calendar. I\u0026#39;m sure there\u0026#39;s a social media app up there, base camp, or some like project management software that can work. The only thing that really like alerts me to something that I\u0026#39;m paying attention to, i e my phone, um, is a Google Calendar, uh, invite. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:23):\u003cbr\u003e\nSo I just, I set that in there, it notifies me, and boom, off I go. So, um, you\u0026#39;re gonna be shooting for 15 pieces of short form video content. If you\u0026#39;re pre-filing, or if you\u0026#39;ve been live streaming, I want you to get three sermon clips, two of your pastor or whoever talking a short 32nd to one minute clip, go into whatever video software you have and shave it down. So it\u0026#39;s 16 by nine. And, uh, find a good application piece of content. One way I do that is I like to, I like to go towards the end, um, and go more towards the application side of things that find better, um, more maybe applicable pieces of of sermon content to, to pull out there. Another option you can do is you can take like a stock video, um, with like a mountain landscape or something like that, and then some nice music behind it, and then put the quote, a quote from your pastor, uh, on there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:13):\u003cbr\u003e\nUh, and you, I\u0026#39;m sure you\u0026#39;ve seen this before, but like, uh, tweet screenshots, they perform really well for whatever reason. Um, then I\u0026#39;m also gonna have you do a ministry recap. So if you\u0026#39;re a youth group, for example, uh, get some short videos on Wednesday night, throw it in a TikTok, do an auto cut, and create a recap of whatever the night is. I post that every single Wednesday night. If you meet on Sunday nights, do that, uh, if you\u0026#39;re a children\u0026#39;s pastor or whatever, like do that on Sunday afternoons, okay? Whatever, whatever works in the rhythm of your thing. If you\u0026#39;re overall church, uh, social media manager gets some clips from Sunday morning and post that Sunday afternoon or Sunday evening, um, as just a recap of great week today, loves hanging out, love seeing all the people, all the smiling faces, all that type of stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:55):\u003cbr\u003e\nDo three games. Um, couple episodes ago we dropped nine ideas for TikTok, short form video content that is, uh, there was all kinds of different things in there. Also, my most recent interview with Rob Shepherd, I\u0026#39;ll drop both of those links in the show notes so that you can find those. But those are just full of ideas. You can follow him, uh, to get some great ideas of things that you can do. But three games, challenges, competitions, things that you\u0026#39;re asking your audience. Who do you think, what do you think? How\u0026#39;s this gonna end? Right? Like, give them a chance to interact with your algorithm, with your content, have them start commenting in on those videos and stuff like that. Um, I want you to do a one blind ranking a week. I\u0026#39;m sure if you\u0026#39;ve ever been on TikTok, you\u0026#39;ve seen those things where they\u0026#39;ll put a filter on your forehead and it\u0026#39;ll just filter through. Um, they have, I, I literally, I went into TikTok just a minute ago in the search, and I, I searched blind ranking. And so in that, you can find like restaurant blind rankings, movie blind rankings, shoe blind rank, like all kinds of different, like brands \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:54):\u003cbr\u003e\nOf things. And what you do is you just do one through five, um, on your screen, and as they come through, you try and rank where it\u0026#39;s gonna be, not knowing what\u0026#39;s gonna come next. That\u0026#39;s where the fun kind of falls into it, right? So like, if you\u0026#39;re doing fast food, you start with subway, where are you gonna put it? One through five mm, 3, 4, 2. You don\u0026#39;t wanna give it to one. There\u0026#39;s gotta be something better, right? Like that\u0026#39;s kind of the whole thing. And then people can just laugh and have a fun time watching you interacting with it and whatever the case may be. Um, so do one blind ranking a week. Do two DeVos, two DeVos that are either attached to the message, but not exactly like clips from the message. So this is your pastor sitting down and talking directly to the camera, expounding upon it, or do two standalone devotional contents. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:36):\u003cbr\u003e\nFind something about prayer. Find something about idols in your heart. Find something about rest and boundaries, and just do two, uh, DeVos and make \u0026#39;em like a mini-series. That part one, part two. Um, I want you to do two spiritual practice videos. You can do like a, Hey, read scripture with me. You can do a guided prayer, you can do a meditation thing. Uh, you can do a verse memory type of challenge and all of that. Just find creative ways to do that into the camera. Um, that right there, if you add all those up. So three sermon clips, a ministry recap video, three different games, one blind ranking, two DeVos, two spiritual practice. That, that\u0026#39;s 12 right there. You\u0026#39;re looking for 15 total pieces of content. What that leaves you with is three trends, trending audio, trending dances, things like that. Um, and attach those to just funny things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:22):\u003cbr\u003e\nInvites come to church, right? Um, you can do p o v point of view type videos, um, or you can do, uh, those can also be things that you\u0026#39;re going to be promoting towards future events. And in student ministry world, uh, d nows winter weekends, camps, like those types of things. I\u0026#39;m, I\u0026#39;m hitting stuff on camp, basically all summer long or leading up into it, right about like missing out on camp or point of view. Middle school boys cabinet smells like poop in here. Like, uh, all, you know, meeting someone in a small group for the first time, and there\u0026#39;s, I don\u0026#39;t know if you\u0026#39;ve ever heard that audio, but it\u0026#39;s like, I do cuss a little. Oh yeah, what\u0026#39;s your favorite word? Mm, probably crap. Or now there\u0026#39;s a, a Christmas one, right? It\u0026#39;s like probably cotton head and any moins, right? And so you could like, play around with something funny like that, like POV joining a new small group. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:07):\u003cbr\u003e\nAnd if you\u0026#39;re a church, uh, a church-wide social media manager in your fall launch, big push into getting people into small groups or connect groups or Sunday school classes, whatever the case may be. Just use something like that as a silly thing. You can be the primary person on camera. You can get your pastor, you can get some volunteers, you can get students, you can get teenagers. They can help especially help you find some of those trends. Uh, also, so then that\u0026#39;s all of your short form video content. That\u0026#39;s TikTok, Facebook, Instagram reels, YouTube shorts. All right? So then beyond that, what are you gonna do on your Instagram feed? Okay? So on your Instagram feed and your Facebook page, if you\u0026#39;re a church-wide social media manager, um, if you are a youth pastor, uh, Facebook page I would say is optional. If you\u0026#39;re, uh, running it for a whole whole church, you probably want to do it and just let it be duplicate of what\u0026#39;s going on on your Instagram. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:57):\u003cbr\u003e\nUm, Mondays, do a meme Monday, curate memes all throughout the week. Save them in a Google Drive or share Dropbox folder. Put a bunch of people on it. Like, Hey, you, when you\u0026#39;re on social media and you find funny things, post a meme, um, screenshot it and drop it in here for me. You can have a cover thing that just says me Monday, or you can just post 10, um, in a carousel post. And they\u0026#39;re just a funny way to engage and get people laughing and all kinds of fun stuff. Tuesday, post a message recap clip from whatever your most recent thing is. If you preach last Wednesday, post on Tuesday, preach on Sunday, all right? Or you can maybe flip flop. What I\u0026#39;m gonna suggest for Thursday, if you\u0026#39;re a Wednesday, uh, youth, youth ministry, um, but post your, uh, uh, your reel, um, to your profile grid, okay? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:42):\u003cbr\u003e\nWhen you\u0026#39;re posting reels, I recommend not posting everything to your profile grid. You don\u0026#39;t wanna flood it too much, and I\u0026#39;m gonna tell you why here in just a minute. But for this one, I do want you to post it to your profile grid. So crop it ice, maybe get another photo of your pastor preaching as your, uh, cover. So people look on your profile. It looks like a, a photo, but then they click it and it\u0026#39;s actually a video. Put captions into it. Um, follow my, my ebook that I\u0026#39;m gonna drop next week, um, and go, you know, go make that happen Wednesday. Um, if you\u0026#39;re a youth ministry, I would do a recap video right there of your night. If not, um, if you\u0026#39;re a church, maybe make that, uh, your Sunday post. Um, and then reserve, you know, some of the other things that I\u0026#39;m doing, uh, here later, like you could do, um, like a worship Wednesday or something like that on an Instagram reel, uh, Thursday, that was, that\u0026#39;s where I would put a spiritual practice post again. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:32):\u003cbr\u003e\nSo this is a Rio. So all the Tuesday, Wednesday, Thursday, all reels. Okay? So the rest of the reels that you\u0026#39;re posting those days, they\u0026#39;re not posted to your profile grid, but your message recap, your Wednesday night recap, and now your spiritual practice post all those select on, which I think Instagram, when you\u0026#39;re posting it in the post feature, um, it automatically selects post profile grid. So you\u0026#39;re gonna have to select those off as you do those. Um, so go ahead, drop that in on Thursday, spiritual practice, read scripture with me, guided prayer, meditation, scripture, memory accountability, journaling, some type of thing there. Um, just challenging your people. Hey, pause for a minute, take 60 seconds, meditate on this first. The last thing I would do there, um, is on Saturday or Sunday morning, do some sort of, uh, invitation post invite to church. Like, Hey, I\u0026#39;m saving a seat for you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:21):\u003cbr\u003e\nOr tag someone who you want to come to church with you, or Sunday is the best day of the week, or something like that. Some sort of reminder like, Hey, we got a big event coming. It\u0026#39;s church we did every week, right? But we got a thing coming up. Wanna see you wanna see you. So all that can be done on your Instagram feed and your Facebook feed. Um, and if you\u0026#39;ll notice, most of your real content is going to help supply your feed stuff as well. Okay? So, uh, you\u0026#39;re making 15 pieces of content back on the, the TikTok, Instagram real shorts and stuff like that. You\u0026#39;re like, I don\u0026#39;t know if I can keep up with it. You\u0026#39;re kind of, you\u0026#39;re probably dropping a lot of the static image stuff that you\u0026#39;ve been doing and you\u0026#39;ve been posting. And if you already have a framework for that, like a photographer or a graphics person or whatever, making those things, keep some of those going and filter those in and just pull them back a little bit more and then push forward more of the short form video type content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:12):\u003cbr\u003e\nFinally, um, on your stories in Instagram, I would, uh, I would say post reels, right? So you post reels and then go to your reel and click the share button. Share the story. So for example, if you\u0026#39;re doing like a competition, like, um, whip cream or sour cream, who got the sour cream? Post that, and then just do a poll sticker on top of it, who do you think got it? Was it this person, this person, or this person? That\u0026#39;s a way to use story framework while also letting the real content supplement what\u0026#39;s going on in the stories. And it\u0026#39;s going to keep, um, your story stuff fresh, but you\u0026#39;re, again, you\u0026#39;re not creating more or additional content, right? Another thing I do, me, Monday I post it and I do a slider and I say, which one was your favorite? 1, 2, 3, professors command nine, 10. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:55):\u003cbr\u003e\nAnd they can slide it there to say, which of the memes is your favorite? If they\u0026#39;re a story, first person, they\u0026#39;re gonna find your thing on stories. But then like that one, right? It\u0026#39;s gonna say, Hey, which was your favorite? And it\u0026#39;s gonna cause them, if they\u0026#39;re gonna want to interact with it, they have to click on the post to go see, swipe on the carousel, go back into your story and then slide. It\u0026#39;s a lot of interaction with your account that\u0026#39;s gonna index you higher in your story ranking for people who are, uh, looking for your stuff or see your stuff, if they\u0026#39;re interacting fully, all of that\u0026#39;s gonna be beneficial for their algorithm as they\u0026#39;re trying to find, or as they\u0026#39;re seeing you, as you post more and more stuff. Finally, Facebook groups, what do you do with those? Um, I would recommend sending a churchwide email or a ministry wide email. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:38):\u003cbr\u003e\nIf you\u0026#39;re like a youth pastor, children\u0026#39;s pastor, one time a week, whatever day you\u0026#39;re sending that, I would post that exact same email into the group with some sort of photo to go along with it. Um, like if it\u0026#39;s for camp registration, post a graphic of camp or a photo of students at camp or whatever, um, on Wednesday, I would share that recap reel, um, or some sort of recap reel from your Facebook reel account, share it into the group. Um, and then finally on Friday, I would do some sort of like fun Friday question. Just like, Hey, post a picture of, you know, we just got a Christmas season post a picture of a Christmas tree. Hey, Thanksgiving, hammer, Turkey. Hey, new Year\u0026#39;s. What\u0026#39;s your New Year\u0026#39;s resolution? Okay, just some sort of fun question. One time a week. So you just need to queue up four of those. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:21):\u003cbr\u003e\nAnd really, you just need to copy and paste a question. Um, you can put it into the Facebook thing that like builds the kind of like graphic looking picture post thing. Um, and post that in there. Um, do all that type of stuff. And, uh, then let, let the people supply the rest of the content in a Facebook group. You\u0026#39;re just keeping some stuff kind of active, minuscule announcements, types of things. Hey guys, that\u0026#39;s it for today. That is your 2023, uh, social media posting framework. I hope you find that helpful. Take that copy and paste it, implement it into your church social media framework and strategy. If you hear people talking, it\u0026#39;s cuz it\u0026#39;s Christmas Day. I\u0026#39;m recording this, uh, in, in my spare bedroom. Um, and so there\u0026#39;s people on FaceTime calls and stuff out there. So thanks for muddling through that. Appreciate you guys and we will talk to you, uh, again next time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:08):\u003cbr\u003e\nOh, hey, don\u0026#39;t forget if you found this helpful, share it like it, rate it, be super helpful for us, and head to hybrid ministry.xyz. We\u0026#39;re gonna be posting that ebook next week. Get on the list for that. Uh, subscribe to my YouTube channel, like me on, on TikTok so that you\u0026#39;ll see that one it drops. Um, and just so you know, this message or this podcast is gonna be, uh, transcribed, uh, a hundred percent free for you hybridministry.xyz. I\u0026#39;ll go to the episodes tab and you\u0026#39;ll get the free, uh, complete transcript. Um, hope that that is helpful and beneficial for you. Blessings on your ministry, and we will talk to you again next time. Happy posting here in the new year.\u003c/p\u003e","summary":"In this episode, Nick sits down and fleshes out a weekly social media posting calendar. How often do you post? What do you do about YouTube? Podcasts? Facebook? Instagram? and TikTok? What types of content and ideas can you post? How frequently? Where and what? This is your FREE 2023 posting guide! We'll take care of your weekly calendar for you!","date_published":"2023-01-05T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/faee5956-62a2-46f1-a1b4-f160a2368d62.mp3","mime_type":"audio/mpeg","size_in_bytes":9147370,"duration_in_seconds":1129}]},{"id":"ddee3a17-a52d-450a-9c4a-63e435dd63ad","title":"Episode 024: Rob Shepherd on Starting, Growing and Making a Viral TikTok Account and Videos","url":"https://www.hybridministry.xyz/024","content_text":"SUMMARY\nIn this episode, Nick sits down with Pastor and TikTok Creator, Rob Shepherd. They discuss how he started out on TikTok, where his ideas come from, and the boundaries he needs to set up so that he doesn't become addicted to the TikTok world and keeps it all in check!\n\nFull episodes and transcripts available at http://www.hybridministry.xyz\nCome hang with Nick on TikTok http://www.tiktok.com/users/@clasonnick\nOr subscribe on YouTube for his new e-book coming out soon! https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\n\nSHOWNOTES\nFollow Rob on TikTok at https://www.tiktok.com/@robshep\n\nTRANSCRIPT\nNick Clason (00:00):\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason. Excited to be along here with you and I'm excited today to bring you a guest. And so, um, this, this is Rob Shepherd. Um, he is pastor at Next Level Church out in Virginia. And, uh, Rob and I connected, you'll hear a little bit about how we connected, uh, but we connected cause uh, we have a mutual, um, friend, coworker. I mean, it's his sister, um, who, uh, I worked with his sister at a church I worked at in Ohio. And, um, we came together through just like some circumstances of, uh, doing a thing for his nephew. Um, a kid that was in my, uh, student ministry for a while. So, um, we met and just kind of became friends on Facebook or whatever. And then recently connected, um, more on TikTok. \n\nNick Clason (00:56):\nI saw just a bunch of what he was doing on TikTok and, uh, kind of got onto his account. And, uh, I told him last week, Hey, I am stealing all of your ideas, uh, for our student ministry account because we needed a little bit of a refresh, um, in our posting, uh, rhythm, I would say. Uh, we had, we had done this thing where we were all kind of in charge of a segment of our, our TikTok posting calendar. Uh, but my, my coworkers were just having a hard time staying up with it. They weren't and aren't as, uh, TikTok and, you know, creating of TikTok savvy. Um, they just didn't do it as often as I did. And so, uh, posting would take them longer and they would avoid doing it cuz they didn't want to do it. Um, and it would take 'em longer than they wanted to, all these things. \n\nNick Clason (01:46):\nSo, uh, I started seeing Rob's videos and he had tons of fun stuff with just his kids and little games and competitions, a minute to win at stuff. And, um, so I went to his profile. I stole a bunch of his ideas. We started doing a lot of his things and then I just reached out to him. I was like, bro, you should come on my podcast. And he's like, I would love to. So I'm excited to bring you this interview with Rob. Excited for you guys to get to meet, uh, him. He personally has a TikTok account that's really active. He has a lot of followers, a lot of viewers, a lot of action, a lot of traction. So if there's a new for you, um, he has a kind of a wealth of knowledge on what it takes to, uh, run, manage, and grow a TikTok account. So, without any further ado, here is my interview with Rob Shepherd. Hey Rob. How's it going? \n\nRob Shepherd (02:37):\nAwesome, man. Thanks so much for having me. I'm honored. \n\nNick Clason (02:39):\nAbsolutely. Hey, give uh, all tens and tens of my listeners. Just a quick, uh, overview who you are, where you are, uh, to what you're up \n\nRob Shepherd (02:48):\nSo. Yeah, I'm, I'm Rob Shepherd. I'm the lead pastor at Next Level Church. It's a church plant that I started 10 years ago. Um, I'm an author. I've written three books. My fourth book will be coming out in 2023. I have a wife, Monica, we've been married for 22 years and we have twins. They're 11 and they're in the sixth grade. \n\nNick Clason (03:06):\nAwesome. So, uh, you and I connected cause uh, uh, your nephew was in my youth ministry in Ohio. Yeah. Um, and we did this super fun thing that I preached about and then your sister actually took me up on where, uh, a bunch of different people kind of invested in, in his life. And so we had this kind of culminating moment, uh, and that's where, that's where you and I met and I think we became friends on Facebook or something like that. And so I, I get on TikTok, um, when I moved here to Texas because I, before that I was just using my ministry TikTok account. Sure, sure. And I figured like, oh, I should probably make my own since I can't keep using my old ministry's algorithm anymore. Um, and you know, of course TikTok does that thing where it's like, you might know this person. Yeah. And so that's, that's how I, uh, you know, found you on there through that, through some linked contact thing, which I keep telling them not to do that yet \n\nRob Shepherd (04:01):\nSomehow. Yeah, me too. \n\nNick Clason (04:02):\nHere we are. \n\nRob Shepherd (04:03):\nYeah, it's so weird. \n\nNick Clason (04:05):\nIt's sketchy or something. I don't know. That's how they're, they're learning all of our information. They're gonna take over our world \n\nRob Shepherd (04:10):\nA hundred \n\nNick Clason (04:11):\nPercent, but that's fine. It's okay. It's okay. Um, and so, actually, you know, Rob, I just started watching your videos cuz so much fun. Oh, \n\nRob Shepherd (04:21):\nThank \n\nNick Clason (04:21):\nYou. Um, yeah. And, and then of course as a youth pastor, I was like, I'm gonna steal all of these ideas, . Um, and we did, but, uh, tell me just a little bit, how did you end up on like, TikTok? Was it like just for fun or are you doing it for like, ministry reasons, purposes to get your author like information out there? Like what's your, what was kind of your reasoning behind all that? \n\nRob Shepherd (04:45):\nYeah, so a hundred percent it was 2020. The whole world shuts down . Um, and like I have more time on my hands than than normal. Um, cuz we're not having public services. We can't be in the office. Um, like literally everything is shut down. Yep. And I kept seeing people post TikTok on Facebook and Instagram and I was like, what is this? Like, I don't get it. Like, how do they know these dances? And like, , how, like, what I don't, I don't understand. Like, it, this app doesn't make any sense to me. So I downloaded it out of boredom. Okay. And the first, I mean, the first few times looking at it, I was like, this is a, this is an app for 12 year olds. Like, I'm not, you know, there's no way. Like, yeah, I'm just not interested. But then, you know, there was like a couple nights where I couldn't sleep or whatever, and I would just like, let me see this TikTok thing and, and I would get sucked in. \n\nRob Shepherd (05:39):\nAnd then you start watching videos and you're like, why is it two in the morning? Like, yeah. What is happening here? Um, and so after about a week of just kind of stalking and watching videos, I was like, you know what? This looks like some fun. And so 2020 was stressful for a lot, lot of people. Mm-hmm. , um, as a lead pastor, navigating, shutting down church when to reopen, um, it was very stressful for me mm-hmm. . And so starting to make these videos was a creative outlet. So I just started making, um, literally just to have fun. Just something to get my mind off of the stress. And then one thing led to another and we got a couple followers and that's what happened. \n\nNick Clason (06:19):\nAnd there we are. Yeah. So that's your, like, that's like your personal, like that was something that you just kind of did for fun. Yeah. Have you dove into it, uh, at like a ministry or church-wide level yet? Or is it mostly just something you're doing on your own? \n\nRob Shepherd (06:33):\nYeah, so, um, TikTok is interesting to me because if, if you start it like, like your youth group's, TikTok, you can gain a following because people that are gonna follow you are probably other youth pastors or churches or they're interested in it. Mm-hmm. , because I started, um, doing just silly like games and, and that kind of stuff. My out of, you know, my 157,000 followers, they don't give a rip about what I do. Right. Um, anytime I post personal things, videos, tank mm-hmm.  and no one's like, oh, you know, um, there's a few times in lives, like any, anytime I go live, I I'll tell people, Hey, I am a pastor and um, you know, and you don't have to be a Christian to follow me, but, um, and you know, there'll be some people who will say, oh wow, that's interesting that you're a pastor. But like, I've posted about my books before. Nobody cares. Yeah. Um, posted about our church, nobody cares cuz I didn't start it as that ministry, the ones that have success on it. Start it with like, the intent of I'm gonna start it for ministry or, you know, books, selling books or, or whatever. \n\nNick Clason (07:38):\nYeah. Absolutely. Um, I, I, yeah, I've even noticed that too, you know, with my own, like, it's, the thing that the algorithm has done is like TikTok has absolutely changed the game on social media, right? Mm-hmm. , so like before a church would have a page or an Instagram account or whatever, and then they'd tell their, their church people come follow us. And then we would all just post announcements about like our church potluck and Yeah. Doing things like that. And now TikTok and subsequently reels on Instagram and Facebook, YouTube shorts, like they're all about just like discovering people that you've never discovered before. Yeah. Like, you know that on your homepage there's the following and the four uab and like I'm never in the following. \n\nRob Shepherd (08:25):\nYep. It \n\nNick Clason (08:26):\nOnly puts me there after I post a video and then I'm like, these are a lot of people I know. And then I'm like, oh, that's cuz I'm in the following section. And they just did that to me. Yeah. So it's, it's such a different, and so from a like a ministry standpoint, it's such a different mindset of like, what are we doing on here? Sure. And like, who are we trying to serve in a lot of ways. Sure. It'ss almost like a, it's less of like nurturing your own people and more of like trying to reach people, you know? Yeah. And is there merit to it? I don't know. It's so, so new. Yeah. And that's the thing. Sure. So \n\nRob Shepherd (08:57):\nYeah. I I think, oh, go ahead. Do you have a question? Nope. I don't wanna interrupt you. Go ahead. Yeah, I, I think to that point, um, so, you know, in Jesus' day and age, the gathering point would've been like a well mm-hmm.  and it's where the people went mm-hmm. . And so we see at times Jesus would go to where the people are. He would go to the well, like, you wanna go and gather an audience. Well, for a lot of a long time the church has acted like our building is a well, but no one in the community is coming to our, well no one has. That's \n\nNick Clason (09:27):\nGood. Yeah. \n\nRob Shepherd (09:27):\nBut where is everybody? They're at the well called TikTok. Mm-hmm. There's over a billion people on TikTok. Mm-hmm. Over a billion. Mm-hmm. Um, and so, you know, I've had some success on social media, on, you know, Facebook or Instagram, but nothing like TikTok. Um, you have the greatest chance to reach people now. It's a lot of hard work. It's not a guarantee that you'll reach people, but you have a greater chance to reach people and influence people and be around them. And so my TikTok is not explicitly like, I'm not a Christian TikTok, um, but I will subtly try to, you know, I'll wear a a a t-shirt that says, you know, a Christian message on it or, um, you know, I'll try to highlight in kind of a subtle way to say like, I've got all these thousands of people watching, um, let me try to gain influence. It's a long game. It's, it's slow. It's, you know, it's not a, a quick, you know, thing, but that's where people are. So I wanna gather around them and try to gain influence with them. \n\nNick Clason (10:20):\nYeah, absolutely. Like I, and like I said, it's, you know, how, so someone's scrolling through, they stop on your video and then the next one they're onto some like, stupid trend or stupid dance. So yeah, I think there's the pushback, you know, from other people is gonna be like, well, are you really making a difference? Or, you know, whatever. Like, is that 32nd clip enough to like influence and change someone's life? And like I said earlier, I don't know, um, sure. But what I do know is that the, a the landscape of social media is changing. B the landscape of our culture post covid, gen Z and the digital mindset is completely shifting. So this is the, the direction everyone's headed. And I'm sure there'll be some adjustments and pivots along the way. But for the first time in like social media history, every major platform is all in on this style of video. And I think the unique position that churches find themselves in is that, uh, this actually lends itself very well to what pastors, speakers, church people do on a regular basis. We create and produce content on a weekly basis. So for the first time we can take snippets of what we're doing and re-broadcast it. And also for the first time we can do that basically across the four major platforms without any consequence. Cuz they're all sure they're all going all in on this, you know? Sure, \n\nRob Shepherd (11:40):\nSure. \n\nNick Clason (11:41):\nSo the thing, like, the thing that stood out to me about you, uh, was like just the amount of fun that you have on it. Right. And I think a lot of times in this conversation, it depends where you land, right. But especially if you're like a church trying to like do digital ministry, you feel this need and this pressure to like share this deep theological truth, um, on TikTok. And if you don't get millions and millions of views, like you're, you, you didn't do it. It wasn't sure. Beneficial, advantageous. Um, so what, like, what predicated for you? Just like going all in on like, just the jokes, the fun stuff, the games, the competitions. Like I just love watching your family, like just having a blast together. Yeah. You know, doing things. \n\nRob Shepherd (12:24):\nYeah. Yeah. Well, I, for us it was just really natural. It was, um, we like filming these type of things. Um, we, we like doing, uh, coming from a youth ministry background there, a lot of the stuff that I do is recycle games that I used to play with, you know, my students and Yeah. Now my, my kids are, you know, 11 years old, sixth grade. And so, uh, we recycle, uh, uh, a lot of that. But I will say bigger picture for me is that there are a lot of church circles where it, it, it is almost like, uh, it's almost like God doesn't have a sense of humor. Like Yeah. Everything has to be serious. And, and I think there is a seriousness and there is a, a reverence that we should have towards God. But if you read through the scriptures, there's, there's whole festivals that God told people to have. \n\nRob Shepherd (13:15):\nMm-hmm. And in our culture, we have lost, uh, no one looks to the church to have fun. No one looks to the church to have fun, like parties. Like, if you wanna have fun, go get drunk, go out to a club. Yeah. But like, why, why shouldn't we set the standard towards no. Like, we've got the greatest news in the world. If anyone should be joyful, it should be Christians. And so let's have, let's have some fun, um, and, and do and show people like, Hey, you can have a great time and you don't have to cuss. Um, you can have a great time. You don't have to be half naked. Uh, you can have a great time and, and you, you don't have to be drunk. Like you can have good, clean, wholesome, fun and do it in the name of Jesus. \n\nNick Clason (13:50):\nYeah. No, that's really good. So, uh, couple, I now just want to get like specific and ask some like, just kind of fun questions. So what is, what video, uh, have you posted on your TikTok that has gotten like the most traction, the most likes? The mo went the most viral. \n\nRob Shepherd (14:07):\nYeah. So, uh, so, um, uh, you know, I was on TikTok for, uh, I wanna say, so I got on in 2020. It's 2022. So going on two years, it'll be three years I guess next, next March or, um, so for my first year, um, I had decent success, but it was nothing crazy. Um, I gained, uh, in, in year one I got up to 10,000 followers. Um, but I never had a video that had a million views. I had a few that like, were close 800,000, 900,000, but I never hit a million. Um, year two, uh, it was the summer, uh, Olympics and my wife said, Hey, we should do an at-home Olympics competition with our family. And so we invited a couple friends over and just did like, almost minute to win it type games. Yeah. But we called it at Home Olympics. \n\nRob Shepherd (14:58):\nAnd I did like eight of these videos. And, uh, most of them didn't do great, but like, one of 'em was like the fourth one, uh, it, it took about two or three weeks, but it, it hit over a million views. Yeah. Um, and that's when I was like, okay, people like watching us play these, these games. And so we started doing some more of those. And then, uh, by November of of that year, um, I, I posted a, um, there was this trend that kind of went around, uh, like imposter where you have like, uh, you know, three waters and one vinegar mm-hmm. , and, you know, people gotta, you gotta guess who, who drank the, the vinegar. Um, so we were like, Hey, that would be fun to do with our family. And when I was a youth pastor, um, years ago, I, I used to do this thing called Dr. \n\nRob Shepherd (15:45):\nDare, where I would trick the students. And so, uh, if you take, uh, like a, a tub of vanilla ice cream and you scoop out all the ice cream and you fill it with mayonnaise and then you freeze it, it scoops just like ice cream. Okay. So back when I was a youth pastor, I would say, Hey, we're gonna have a ice cream eating competition. And, you know, I'd get my two volunteers and I'd scoop it out and they would think they're eating two scoops of vanilla ice cream. But then I would say, ah, you know, Dr. Dare gotcha. This is mayonnaise. Let's see who can eat the most mayonnaise. And then, you know, set a 32nd timer and they have to eat the most. And so, um, I was thinking about this imposter thing. I was like, you know what, we could freeze, uh, mayonnaise and do three ice creams, one mayonnaise, um, and let's just, let's just do an imposter. \n\nRob Shepherd (16:26):\nYeah. Um, and so we did this imposter video and I closed my phone and we went out shopping and, uh, we were at Target and I was like, I told my wife, I said, Hey, can I, can I look at your phone real quick just to see, uh, I wanna see how our TikTok is doing. And, um, it was like an hour later and it had like 17,000 views. And I was like, wow, okay. That's, that's pretty crazy. Uh, by, by like, you know, that night, um, it was like 800,000 by the next day it was, uh, like up to 2 million. Yeah. Um, that video currently, I don't look at it, I, I've kind of lost track of it, but last I checked it was at like 59 million views. Wow. Um, and so it has gone, it like there's people that are speaking Chinese and German, like there's all sorts of languages that have hit on this video in the comments Yeah. In the comments . Yeah. But that, so that imposter one, um, we've, we've had multiple now that have gone over a million. We've had a few that have hit, uh, you know, 10 million, uh, 6 million. Uh, but the biggest was that imposter one with the mayonnaise and it, it's at like, I think 59 million. \n\nNick Clason (17:33):\nYeah. And like I was telling you this week, like we, we tried a couple year of those. Right. And so we've, uh, we've done a few of those like on our team. Yeah. Um, and so our first one hit this week and we had an event last night and it was just fun cuz there's a lot of people like kind of talking to us about it. Yeah. Like, I totally thought she had it, I didn't Yeah. Like, you know, all that type of stuff. And so I think, you know, sort of like my heartbeat, uh, behind this podcast right, is like, I don't think that, um, digital ministry only is necessarily the best way to approach reaching people. I think it can happen. Um, but I think it's difficult. I think Covid showed to us like some of the limitations of it a hundred percent. \n\nNick Clason (18:19):\nHowever, like the completely reliant on, on, uh, in-person, um, without any sort of digital expression at all, um, is very much like, Hey, come, like you said, come to our gathering place once a week and then we'll see you next week. Right? Yeah. Like, people still live lives 367 other hours of their, their week. And so how do we show up in, in those spaces, in those dead sort of spaces? And like you said, where people are, they're online, they're, they're jumping on their phones. Um, oftentimes, let's be honest, they're jumping on their phones to be entertained or maybe inspired. Um, but they're not jumping on their phones to be reminded about the church potluck in two weeks. A hundred percent jump. They're jumping on their phones to watch something silly. Like, I don't know about you. Like me and my wife will just get on our phones after the kids go to bed and she'll be on hers, I'll be on mine and we'll share stuff to each other like across the couch. \n\nNick Clason (19:12):\nYeah. Like, Hey, did you watch that thing I just sent you? Um, or we'll, you know, I'll turn it and show it to her. And so I think that sort of archetype of just like fun, entertaining, um, your church can, can be that, you know, you can set that example, um, and do it, uh, just for fun. Like I said, if nothing else, not even necessarily to try and go viral. Um, sure. But for your people, it's a way to, to engage. And like I said, so one of the way, one of the things I'm doing is I'm taking all that TikTok stuff. I'm also putting it on reels. Yeah. But then I can use that, uh, on our, our Instagram feed or our Instagram stories, which is often we're more of our actual followers are coming across our content. Yeah. So like I shared that imposter video that we did, uh, but I shared it to our story and then I just put like a, uh, the poll question sticker, like, who do you think it was? Yeah. And let people vote, right? Yeah. And so it's just another kinda layer way to like engage with your people. So even if you're listening to this, you're like, I don't know, I don't know if my goal is to reach 12 million people, like you don't have to like, that doesn't mm-hmm.  that doesn't have to be the end game or the end No. The end goal in all this, you know, so \n\nRob Shepherd (20:19):\nWell, and I, I would say to that fact, if you go chasing views, TikTok will drive you crazy mm-hmm. . Um, because the videos that I've put a ton of time in and I'm like, this is great. We've edited this. Like I've spent so much, I scripted this out, they flop mm-hmm. , um, you know, and a video that you don't even think about. Like I, I had a video, we did a video, we, we do this thing for my kids' birthdays, for all our birthdays where we flip a birthday cake. Yeah. And, um, my daughter flipped hers and her, her facial reaction was so great cuz she didn't, she, she caught it upside down. And I posted that video on their birthday, which is March 30th. Um, it did nothing mm-hmm. Like literally did nothing. Two months later it went viral. Hmm. Um, and it's that 6 million views right now, but if you chase views, if you do something for the views, you'll be so disappointed. \n\nRob Shepherd (21:08):\nYeah. Or I, I would say for anyone listening this, um, you don't have to duplicate someone else's TikTok, be authentic to who you are. Do what, what interests you. My family likes doing these games. Yeah. So it's very authentic and real to us. But if you don't like doing those games, don't go chasing that. If you don't like dancing, don't do dances on TikTok. Like Yeah. Don't do that. There is a niche for almost or niche, however you say it. There is a, a, a niche for almost everyone. Yeah. Um, you've gotta find it and be consistent. And when it's authentic to you, you can find an audience. But it, it takes, it takes time and a lot of work. \n\nNick Clason (21:39):\nYeah. All right. So that, so then another question I have, so those are your most viral videos. Yeah. What's your favorite video? And maybe like you said it, you put a lot of time into it, effort into it, and it didn't, it didn't do anything like, but what's a, a favorite video or two that you've done that maybe didn't go viral, but you're like, yeah, this is really cool. I still really liked it. \n\nRob Shepherd (22:00):\nYeah. Um, so I might have like recency bias, but there's one that I filmed a few weeks ago, uh, with my kids and my son does not love being on camera. Um, my daughter will, will she, she's more of a little bit of a ham, so she'll, she'll jump on with me. Yeah. Yeah. Um, but we did a video to, uh, uh, a sound, we, so we didn't create the sound. Um, but she is playing, um, she has wrapping paper rolls and she's hitting my head and it's making like the drum noise. And my son took a cardboard cutout that we have of elf and he puts it into the background so he's controlling that she can't see him, but it gave him something to do. And, uh, it was just the three of us that, that made it. And it was so fun to make. Yeah. Um, it has not taken off at all. Uh, and so first I posted it once and it, it, it did not take off. And so like a week later I posted it a second time just hoping it would like, kind of take off. It hasn't taken off either, but that was the, probably the most fun I've had. And, and one of the ones that I'm like, I love that cause I did it with my kids. \n\nNick Clason (22:59):\nYeah. Yeah. So let's talk a little bit like just nerdy kind of like strategy stuff with that. So yeah. Uh, talk about what you've seen in the algorithm and um, and views and whatnot about, you know, you said like re reposting it. So are you like deleting the original video or are you just never taking it back onto your feed to try and like catch catch that lottery ticket again? Yeah. Um, and like, how, how many times would you do that with a certain video? Would you do it more than two times? Um, or what have you done, you know, that you've seen work? \n\nRob Shepherd (23:35):\nYeah. So here's the thing about TikTok, what you said earlier is what almost everyone does. No one hangs out on the following. They hang out on the for you page. Yeah. So if, if your videos don't get on the for you page, people aren't seeing them over and over again mm-hmm. . And so it doesn't hurt you to repost something and just see like, Hey, did this, you know, did it flop because no one, you know, is the wrong time of day or whatever, or Hmm. You know, whatever. So it doesn't, it doesn't hurt you to repost. And if you'll notice the people that consistently go viral, they repost the same type of video over and over again. Yeah. It may have a new tweak to it, but once they find out what do people like, they just do that over and over again. And then eventually they'll come up with a new, you know, twist or whatever. \n\nRob Shepherd (24:19):\nUm, but there's a family that I, I follow that they've got, you know, like 2 million followers and when I scroll through their page, like I go to their direct page, it's the same video once every four videos. There's like, they just repeat it over and over again. Yeah. Um, and so yeah. I, I think, I think go for it. If you, if you, it's not like Instagram where people will, will criticize you or say, I've already seen this or Facebook, uh, it's all reliant on the for you page. And so if it didn't go viral, probably no one saw it on the for you page. You just repost it again. \n\nNick Clason (24:52):\nYeah. Yeah. You're right. Man, that's so, that's so interesting to think about cuz we've been so conditioned by the curated feeds, you know? Yeah. And everything that Instagram and Facebook were like, it's just, it's an, it's a brand new day out there on social media. And, and the reason I can say that like confidently Yeah. Is cause every other platform is ripping TikTok off right now. Like mm-hmm. , every other platform is going all in Instagram about three months ago, converted every video to a reel. Yep. Um, YouTube tried shorts didn't work and they, they took it down and they're tweaking it and bringing it back. Not because they don't want to work. They, they did some stuff I think on their backend to promote it even more. So everyone is saying this is, this is the new wave. So it's it, but it's a new wave of thinking too. Right? Yeah. Um, yeah. So it's, I that's so, that's so crazy to think about. Um, \n\nRob Shepherd (25:49):\nYeah. And I, as far real quick, as far as taking, taking down a video, um, so I know Instagram ingrained in a lot of, especially teenagers, that if it doesn't have a certain amount of likes take it down. Um, cuz they're like mm-hmm.  a ashamed of it or, or you know, whatever. Um, do not do that on TikTok. I think it is a massive mistake. Mm-hmm. Very few people are just scrolling your profile and give a rip about how your videos are doing. That's good. Um, but what happens is, especially now, cuz this year TikTok has converted itself to be more of a search engine. Mm-hmm. , it wants to be more like YouTube. So like I have videos from last Christmas games that we played that are going viral right now Mm. Because people are searching for Christmas games. Mm. And so, like, I had a video that had a few thousand views last year. Right Now it's, it's, I mean, it's got thousands upon thousands of views from this year, year a year later because people are now searching for Christmas games or, or, or whatever. Mm-hmm. So I, I don't delete, I don't delete anything. There's been a couple that I have privated or I've turned to like friends only mm-hmm. , um, you know, but, uh, I, for the most part, once it's out there, just like see what happens and it could be six months to a year and then it'll take off. \n\nNick Clason (27:02):\nYeah. That's so good too. Think about it, the, it's come in like a search engine, so churches, church leaders, like you can answer questions that people might search like Yep. Questions about God, about faith, about theology, about like, some deep existential things that, like \n\nRob Shepherd (27:21):\nMarriage relationships \n\nNick Clason (27:21):\nYou're all going to be looking at. Absolutely. Yeah. I mean, you can show up in Yeah. In those searches. So that's good. Yeah. All right. So the last, just the last little thing I wanna touch on here before we we sign off is how do you personally, uh, not get sucked into the addict addictive side of social media? Like the fact that, you know, you can be chasing likes, views, like it's, I mean, it's scientifically proven that they're built, our smartphones are built to be like dopamine hits, which are the same things that like drugs, uh, or pornography give us, right? Yeah. So like, what are some just sort of personal guardrails or things that you do to protect yourself or your family or your screen time or those types of things as you're, um, also producing different and lots of content? \n\nRob Shepherd (28:10):\nYeah, yeah. You know, so I a hundred percent got sucked in, in, into that, um mm-hmm. . And, uh, I would say the, the first thing that really, uh, impacted me is when we first kind of started going viral. Um, I thought, you know, this is it. Like, and it was so nice. Every time I opened my phone I had 99 notifications and it was so cool. It was like, man, you know, people are loving it. But then after a couple months I hit a dead zone and my videos, everything I posted, it didn't matter. It just flopped and it messes with your head. It's like, well, what's wrong with me? Does my content stink now? And like, it's not the case. Like, I don't know what happens with the algorithm, but the algorithm giveth and it take it away. Like there are, there are just seasons where it's like, no matter what you post, no one's gonna see it. \n\nRob Shepherd (28:57):\nNo one's gonna care. Mm-hmm. . And then there's other seasons where like you could sneeze on, on camera and it's gonna go viral. And so, um, that kind of seasoned learning helped me say, okay, I, I don't need to, I need to get off my phone. I don't need to be obsessed with it cuz I can't control it. Mm-hmm. , once the video is posted, I can't control if it goes viral or not. And so typically when I post a video, I shut my phone off and I don't get on TikTok for a while. Um, and just kind of let it sit and then, you know, I'll, I'll open it later. Um, also try really hard, uh, for family time. Um, which the nice thing about making tos with my family is that we get to do something together. Yeah. Um, before they started making 'em, it was me by myself. \n\nRob Shepherd (29:39):\nYeah. And that, my wife and I, we had to have some hard conversations cuz it's like, you know, we're watching TV and I would go make a TikTok and it would only take 15, 20 minutes, but it's 15, 20 minutes away from them. Mm-hmm.  now we make a lot together. And so that, that's also been, but yeah, trying to shut off the phone. Um, trying not to, to let it consume your, your mindset and it'll make you go crazy if you're, if you're looking for likes or looking for, how's this video doing mm-hmm.  now I just post and, uh, just let the album do its thing. Yeah. \n\nNick Clason (30:09):\nNo, that's good. I think, I think it's just acknowledging like they are trying to suck you in. So Yeah. A know that and then b like as a social media creator, pastor, producer, whatever, ministry leader, just have this self-discipline to put it down, walk away. Yeah. Maintain that walkaway power. So yeah. All right, man, let us know, uh, where can people follow you on TikTok? Tell us about Yeah. Your book coming out, like where they can grab all that type of stuff. \n\nRob Shepherd (30:39):\nYeah, so, um, I am, uh, at Rob Shep on TikTok, uh, Instagram. It's at Rob underscore Shep. Um, Facebook, I'm Rob Shepherd. Um, so, and I'm on all those. Uh, I don't ever check Twitter, but you can find me on there too, . Um, but, uh, yeah, so TikTok is at Rob Shep. Um, new book will be out, uh, hopefully by February, um, February, March. And you'll be able to find it on Amazon. But it, uh, all my books are on Amazon, Barnes and Noble, anywhere you go to buy books, especially online. Yeah. Um, you, they, you can get a copy of, of my book. And so I've had, uh, three books out. The first one's called, even if You Were Perfect, someone would Crucify You. The second one's called You Misspelled Christian, and the third one is called Kill the Jerk. And so, um, those are my three books. And then, uh, fourth one is about, uh, when offense knocks and about not getting so offended. So, \n\nNick Clason (31:31):\nMm. That's good. Love it. All right man. Well thanks so much for your time \n\nRob Shepherd (31:35):\nDuring Yeah, thank you. Crazy \n\nNick Clason (31:36):\nBusy Christmas week. Um, for sure. Appreciate you making some time for it. Talk about TikTok a little bit. Um, yeah, some fun stuff. So, and uh, yeah man, we'll talk to you next time. \n\nRob Shepherd (31:45):\nAll right, sounds good. Thanks for having me on. \n\nNick Clason (31:47):\nYeah. Later, bro. \n\nRob Shepherd (31:48):\nAll right. \n\nNick Clason (31:50):\nWell man, I hope that you guys enjoyed that conversation. Uh, I know even as I was having the interview with him, I learned a couple of things and he made me think differently about a couple of things in managing, uh, my TikTok reels, YouTube shorts, all the different accounts that, um, are promoting short form videos. So I hope that was beneficial and advantageous for you. Hey, if this was helpful, go uh, share it with a friend. We're gonna be posting some clips of this over on my personal TikTok at Clason, Nick, uh, check that out. And here soon. Um, I will be dropping a video, um, I believe next week, um, at the start of the new year on the framework, um, for posting a TikTok. It's called, have I Ruined My TikTok account yet? A guide for posting a TikTok from Start to finish. \n\nNick Clason (32:38):\nUh, it's gonna be complete with an ebook, um, as well as a tutorial video. And so excited to have you guys check that out. You can head, uh, to the show notes hybrid ministry.xyz/ 0 2 4, uh, to subscribe to my YouTube channel and, uh, to join my TikTok follower list, if that's something that interests you, or if you just want transcript notes from the show. We provide transcripts for every single episode completely for free at zero cost to you. We hope that you find it beneficial and advantageous. And also, would you just do us a favor, share this podcast with a friend, subscribe, rate. All those things will be an incredible gift to us here in the weeks after the Christmas season. Um, our gift to you is to continue to deliver meaningful and useful content every Thursday. Um, and a gift back if you so desire would just be, uh, a rating. \n\nNick Clason (33:35):\nYou would love that so much. Just open your purple podcast app on your phone, give us a five star and, uh, that would be incredibly generous and we would thank you so much for that. So, um, like I said, anytime you need anything hybridministry.xyz, there's also a, um, articles tab there. We're gonna start posting some more articles and writings and things like that. So, um, that's where the ebook is gonna be found. So just check that out. That's so interest to you. But until next time, we'll talk to a happy New Year and see you in.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick sits down with Pastor and TikTok Creator, Rob Shepherd. They discuss how he started out on TikTok, where his ideas come from, and the boundaries he needs to set up so that he doesn\u0026#39;t become addicted to the TikTok world and keeps it all in check!\u003c/p\u003e\n\n\u003cp\u003eFull episodes and transcripts available at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nCome hang with Nick on TikTok \u003ca href=\"http://www.tiktok.com/users/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/users/@clasonnick\u003c/a\u003e\u003cbr\u003e\nOr subscribe on YouTube for his new e-book coming out soon! \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nFollow Rob on TikTok at \u003ca href=\"https://www.tiktok.com/@robshep\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@robshep\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason. Excited to be along here with you and I\u0026#39;m excited today to bring you a guest. And so, um, this, this is Rob Shepherd. Um, he is pastor at Next Level Church out in Virginia. And, uh, Rob and I connected, you\u0026#39;ll hear a little bit about how we connected, uh, but we connected cause uh, we have a mutual, um, friend, coworker. I mean, it\u0026#39;s his sister, um, who, uh, I worked with his sister at a church I worked at in Ohio. And, um, we came together through just like some circumstances of, uh, doing a thing for his nephew. Um, a kid that was in my, uh, student ministry for a while. So, um, we met and just kind of became friends on Facebook or whatever. And then recently connected, um, more on TikTok. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:56):\u003cbr\u003e\nI saw just a bunch of what he was doing on TikTok and, uh, kind of got onto his account. And, uh, I told him last week, Hey, I am stealing all of your ideas, uh, for our student ministry account because we needed a little bit of a refresh, um, in our posting, uh, rhythm, I would say. Uh, we had, we had done this thing where we were all kind of in charge of a segment of our, our TikTok posting calendar. Uh, but my, my coworkers were just having a hard time staying up with it. They weren\u0026#39;t and aren\u0026#39;t as, uh, TikTok and, you know, creating of TikTok savvy. Um, they just didn\u0026#39;t do it as often as I did. And so, uh, posting would take them longer and they would avoid doing it cuz they didn\u0026#39;t want to do it. Um, and it would take \u0026#39;em longer than they wanted to, all these things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:46):\u003cbr\u003e\nSo, uh, I started seeing Rob\u0026#39;s videos and he had tons of fun stuff with just his kids and little games and competitions, a minute to win at stuff. And, um, so I went to his profile. I stole a bunch of his ideas. We started doing a lot of his things and then I just reached out to him. I was like, bro, you should come on my podcast. And he\u0026#39;s like, I would love to. So I\u0026#39;m excited to bring you this interview with Rob. Excited for you guys to get to meet, uh, him. He personally has a TikTok account that\u0026#39;s really active. He has a lot of followers, a lot of viewers, a lot of action, a lot of traction. So if there\u0026#39;s a new for you, um, he has a kind of a wealth of knowledge on what it takes to, uh, run, manage, and grow a TikTok account. So, without any further ado, here is my interview with Rob Shepherd. Hey Rob. How\u0026#39;s it going? \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (02:37):\u003cbr\u003e\nAwesome, man. Thanks so much for having me. I\u0026#39;m honored. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:39):\u003cbr\u003e\nAbsolutely. Hey, give uh, all tens and tens of my listeners. Just a quick, uh, overview who you are, where you are, uh, to what you\u0026#39;re up \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (02:48):\u003cbr\u003e\nSo. Yeah, I\u0026#39;m, I\u0026#39;m Rob Shepherd. I\u0026#39;m the lead pastor at Next Level Church. It\u0026#39;s a church plant that I started 10 years ago. Um, I\u0026#39;m an author. I\u0026#39;ve written three books. My fourth book will be coming out in 2023. I have a wife, Monica, we\u0026#39;ve been married for 22 years and we have twins. They\u0026#39;re 11 and they\u0026#39;re in the sixth grade. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:06):\u003cbr\u003e\nAwesome. So, uh, you and I connected cause uh, uh, your nephew was in my youth ministry in Ohio. Yeah. Um, and we did this super fun thing that I preached about and then your sister actually took me up on where, uh, a bunch of different people kind of invested in, in his life. And so we had this kind of culminating moment, uh, and that\u0026#39;s where, that\u0026#39;s where you and I met and I think we became friends on Facebook or something like that. And so I, I get on TikTok, um, when I moved here to Texas because I, before that I was just using my ministry TikTok account. Sure, sure. And I figured like, oh, I should probably make my own since I can\u0026#39;t keep using my old ministry\u0026#39;s algorithm anymore. Um, and you know, of course TikTok does that thing where it\u0026#39;s like, you might know this person. Yeah. And so that\u0026#39;s, that\u0026#39;s how I, uh, you know, found you on there through that, through some linked contact thing, which I keep telling them not to do that yet \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (04:01):\u003cbr\u003e\nSomehow. Yeah, me too. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:02):\u003cbr\u003e\nHere we are. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (04:03):\u003cbr\u003e\nYeah, it\u0026#39;s so weird. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:05):\u003cbr\u003e\nIt\u0026#39;s sketchy or something. I don\u0026#39;t know. That\u0026#39;s how they\u0026#39;re, they\u0026#39;re learning all of our information. They\u0026#39;re gonna take over our world \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (04:10):\u003cbr\u003e\nA hundred \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:11):\u003cbr\u003e\nPercent, but that\u0026#39;s fine. It\u0026#39;s okay. It\u0026#39;s okay. Um, and so, actually, you know, Rob, I just started watching your videos cuz so much fun. Oh, \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (04:21):\u003cbr\u003e\nThank \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:21):\u003cbr\u003e\nYou. Um, yeah. And, and then of course as a youth pastor, I was like, I\u0026#39;m gonna steal all of these ideas, \u003claugh\u003e. Um, and we did, but, uh, tell me just a little bit, how did you end up on like, TikTok? Was it like just for fun or are you doing it for like, ministry reasons, purposes to get your author like information out there? Like what\u0026#39;s your, what was kind of your reasoning behind all that? \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (04:45):\u003cbr\u003e\nYeah, so a hundred percent it was 2020. The whole world shuts down \u003claugh\u003e. Um, and like I have more time on my hands than than normal. Um, cuz we\u0026#39;re not having public services. We can\u0026#39;t be in the office. Um, like literally everything is shut down. Yep. And I kept seeing people post TikTok on Facebook and Instagram and I was like, what is this? Like, I don\u0026#39;t get it. Like, how do they know these dances? And like, \u003claugh\u003e, how, like, what I don\u0026#39;t, I don\u0026#39;t understand. Like, it, this app doesn\u0026#39;t make any sense to me. So I downloaded it out of boredom. Okay. And the first, I mean, the first few times looking at it, I was like, this is a, this is an app for 12 year olds. Like, I\u0026#39;m not, you know, there\u0026#39;s no way. Like, yeah, I\u0026#39;m just not interested. But then, you know, there was like a couple nights where I couldn\u0026#39;t sleep or whatever, and I would just like, let me see this TikTok thing and, and I would get sucked in. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (05:39):\u003cbr\u003e\nAnd then you start watching videos and you\u0026#39;re like, why is it two in the morning? Like, yeah. What is happening here? Um, and so after about a week of just kind of stalking and watching videos, I was like, you know what? This looks like some fun. And so 2020 was stressful for a lot, lot of people. Mm-hmm. \u003caffirmative\u003e, um, as a lead pastor, navigating, shutting down church when to reopen, um, it was very stressful for me mm-hmm. \u003caffirmative\u003e. And so starting to make these videos was a creative outlet. So I just started making, um, literally just to have fun. Just something to get my mind off of the stress. And then one thing led to another and we got a couple followers and that\u0026#39;s what happened. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:19):\u003cbr\u003e\nAnd there we are. Yeah. So that\u0026#39;s your, like, that\u0026#39;s like your personal, like that was something that you just kind of did for fun. Yeah. Have you dove into it, uh, at like a ministry or church-wide level yet? Or is it mostly just something you\u0026#39;re doing on your own? \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (06:33):\u003cbr\u003e\nYeah, so, um, TikTok is interesting to me because if, if you start it like, like your youth group\u0026#39;s, TikTok, you can gain a following because people that are gonna follow you are probably other youth pastors or churches or they\u0026#39;re interested in it. Mm-hmm. \u003caffirmative\u003e, because I started, um, doing just silly like games and, and that kind of stuff. My out of, you know, my 157,000 followers, they don\u0026#39;t give a rip about what I do. Right. Um, anytime I post personal things, videos, tank mm-hmm. \u003caffirmative\u003e and no one\u0026#39;s like, oh, you know, um, there\u0026#39;s a few times in lives, like any, anytime I go live, I I\u0026#39;ll tell people, Hey, I am a pastor and um, you know, and you don\u0026#39;t have to be a Christian to follow me, but, um, and you know, there\u0026#39;ll be some people who will say, oh wow, that\u0026#39;s interesting that you\u0026#39;re a pastor. But like, I\u0026#39;ve posted about my books before. Nobody cares. Yeah. Um, posted about our church, nobody cares cuz I didn\u0026#39;t start it as that ministry, the ones that have success on it. Start it with like, the intent of I\u0026#39;m gonna start it for ministry or, you know, books, selling books or, or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:38):\u003cbr\u003e\nYeah. Absolutely. Um, I, I, yeah, I\u0026#39;ve even noticed that too, you know, with my own, like, it\u0026#39;s, the thing that the algorithm has done is like TikTok has absolutely changed the game on social media, right? Mm-hmm. \u003caffirmative\u003e, so like before a church would have a page or an Instagram account or whatever, and then they\u0026#39;d tell their, their church people come follow us. And then we would all just post announcements about like our church potluck and Yeah. Doing things like that. And now TikTok and subsequently reels on Instagram and Facebook, YouTube shorts, like they\u0026#39;re all about just like discovering people that you\u0026#39;ve never discovered before. Yeah. Like, you know that on your homepage there\u0026#39;s the following and the four uab and like I\u0026#39;m never in the following. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (08:25):\u003cbr\u003e\nYep. It \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:26):\u003cbr\u003e\nOnly puts me there after I post a video and then I\u0026#39;m like, these are a lot of people I know. And then I\u0026#39;m like, oh, that\u0026#39;s cuz I\u0026#39;m in the following section. And they just did that to me. Yeah. So it\u0026#39;s, it\u0026#39;s such a different, and so from a like a ministry standpoint, it\u0026#39;s such a different mindset of like, what are we doing on here? Sure. And like, who are we trying to serve in a lot of ways. Sure. It\u0026#39;ss almost like a, it\u0026#39;s less of like nurturing your own people and more of like trying to reach people, you know? Yeah. And is there merit to it? I don\u0026#39;t know. It\u0026#39;s so, so new. Yeah. And that\u0026#39;s the thing. Sure. So \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (08:57):\u003cbr\u003e\nYeah. I I think, oh, go ahead. Do you have a question? Nope. I don\u0026#39;t wanna interrupt you. Go ahead. Yeah, I, I think to that point, um, so, you know, in Jesus\u0026#39; day and age, the gathering point would\u0026#39;ve been like a well mm-hmm. \u003caffirmative\u003e and it\u0026#39;s where the people went mm-hmm. \u003caffirmative\u003e. And so we see at times Jesus would go to where the people are. He would go to the well, like, you wanna go and gather an audience. Well, for a lot of a long time the church has acted like our building is a well, but no one in the community is coming to our, well no one has. That\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:27):\u003cbr\u003e\nGood. Yeah. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (09:27):\u003cbr\u003e\nBut where is everybody? They\u0026#39;re at the well called TikTok. Mm-hmm. There\u0026#39;s over a billion people on TikTok. Mm-hmm. Over a billion. Mm-hmm. Um, and so, you know, I\u0026#39;ve had some success on social media, on, you know, Facebook or Instagram, but nothing like TikTok. Um, you have the greatest chance to reach people now. It\u0026#39;s a lot of hard work. It\u0026#39;s not a guarantee that you\u0026#39;ll reach people, but you have a greater chance to reach people and influence people and be around them. And so my TikTok is not explicitly like, I\u0026#39;m not a Christian TikTok, um, but I will subtly try to, you know, I\u0026#39;ll wear a a a t-shirt that says, you know, a Christian message on it or, um, you know, I\u0026#39;ll try to highlight in kind of a subtle way to say like, I\u0026#39;ve got all these thousands of people watching, um, let me try to gain influence. It\u0026#39;s a long game. It\u0026#39;s, it\u0026#39;s slow. It\u0026#39;s, you know, it\u0026#39;s not a, a quick, you know, thing, but that\u0026#39;s where people are. So I wanna gather around them and try to gain influence with them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:20):\u003cbr\u003e\nYeah, absolutely. Like I, and like I said, it\u0026#39;s, you know, how, so someone\u0026#39;s scrolling through, they stop on your video and then the next one they\u0026#39;re onto some like, stupid trend or stupid dance. So yeah, I think there\u0026#39;s the pushback, you know, from other people is gonna be like, well, are you really making a difference? Or, you know, whatever. Like, is that 32nd clip enough to like influence and change someone\u0026#39;s life? And like I said earlier, I don\u0026#39;t know, um, sure. But what I do know is that the, a the landscape of social media is changing. B the landscape of our culture post covid, gen Z and the digital mindset is completely shifting. So this is the, the direction everyone\u0026#39;s headed. And I\u0026#39;m sure there\u0026#39;ll be some adjustments and pivots along the way. But for the first time in like social media history, every major platform is all in on this style of video. And I think the unique position that churches find themselves in is that, uh, this actually lends itself very well to what pastors, speakers, church people do on a regular basis. We create and produce content on a weekly basis. So for the first time we can take snippets of what we\u0026#39;re doing and re-broadcast it. And also for the first time we can do that basically across the four major platforms without any consequence. Cuz they\u0026#39;re all sure they\u0026#39;re all going all in on this, you know? Sure, \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (11:40):\u003cbr\u003e\nSure. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:41):\u003cbr\u003e\nSo the thing, like, the thing that stood out to me about you, uh, was like just the amount of fun that you have on it. Right. And I think a lot of times in this conversation, it depends where you land, right. But especially if you\u0026#39;re like a church trying to like do digital ministry, you feel this need and this pressure to like share this deep theological truth, um, on TikTok. And if you don\u0026#39;t get millions and millions of views, like you\u0026#39;re, you, you didn\u0026#39;t do it. It wasn\u0026#39;t sure. Beneficial, advantageous. Um, so what, like, what predicated for you? Just like going all in on like, just the jokes, the fun stuff, the games, the competitions. Like I just love watching your family, like just having a blast together. Yeah. You know, doing things. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (12:24):\u003cbr\u003e\nYeah. Yeah. Well, I, for us it was just really natural. It was, um, we like filming these type of things. Um, we, we like doing, uh, coming from a youth ministry background there, a lot of the stuff that I do is recycle games that I used to play with, you know, my students and Yeah. Now my, my kids are, you know, 11 years old, sixth grade. And so, uh, we recycle, uh, uh, a lot of that. But I will say bigger picture for me is that there are a lot of church circles where it, it, it is almost like, uh, it\u0026#39;s almost like God doesn\u0026#39;t have a sense of humor. Like Yeah. Everything has to be serious. And, and I think there is a seriousness and there is a, a reverence that we should have towards God. But if you read through the scriptures, there\u0026#39;s, there\u0026#39;s whole festivals that God told people to have. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (13:15):\u003cbr\u003e\nMm-hmm. And in our culture, we have lost, uh, no one looks to the church to have fun. No one looks to the church to have fun, like parties. Like, if you wanna have fun, go get drunk, go out to a club. Yeah. But like, why, why shouldn\u0026#39;t we set the standard towards no. Like, we\u0026#39;ve got the greatest news in the world. If anyone should be joyful, it should be Christians. And so let\u0026#39;s have, let\u0026#39;s have some fun, um, and, and do and show people like, Hey, you can have a great time and you don\u0026#39;t have to cuss. Um, you can have a great time. You don\u0026#39;t have to be half naked. Uh, you can have a great time and, and you, you don\u0026#39;t have to be drunk. Like you can have good, clean, wholesome, fun and do it in the name of Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:50):\u003cbr\u003e\nYeah. No, that\u0026#39;s really good. So, uh, couple, I now just want to get like specific and ask some like, just kind of fun questions. So what is, what video, uh, have you posted on your TikTok that has gotten like the most traction, the most likes? The mo went the most viral. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (14:07):\u003cbr\u003e\nYeah. So, uh, so, um, uh, you know, I was on TikTok for, uh, I wanna say, so I got on in 2020. It\u0026#39;s 2022. So going on two years, it\u0026#39;ll be three years I guess next, next March or, um, so for my first year, um, I had decent success, but it was nothing crazy. Um, I gained, uh, in, in year one I got up to 10,000 followers. Um, but I never had a video that had a million views. I had a few that like, were close 800,000, 900,000, but I never hit a million. Um, year two, uh, it was the summer, uh, Olympics and my wife said, Hey, we should do an at-home Olympics competition with our family. And so we invited a couple friends over and just did like, almost minute to win it type games. Yeah. But we called it at Home Olympics. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (14:58):\u003cbr\u003e\nAnd I did like eight of these videos. And, uh, most of them didn\u0026#39;t do great, but like, one of \u0026#39;em was like the fourth one, uh, it, it took about two or three weeks, but it, it hit over a million views. Yeah. Um, and that\u0026#39;s when I was like, okay, people like watching us play these, these games. And so we started doing some more of those. And then, uh, by November of of that year, um, I, I posted a, um, there was this trend that kind of went around, uh, like imposter where you have like, uh, you know, three waters and one vinegar mm-hmm. \u003caffirmative\u003e, and, you know, people gotta, you gotta guess who, who drank the, the vinegar. Um, so we were like, Hey, that would be fun to do with our family. And when I was a youth pastor, um, years ago, I, I used to do this thing called Dr. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (15:45):\u003cbr\u003e\nDare, where I would trick the students. And so, uh, if you take, uh, like a, a tub of vanilla ice cream and you scoop out all the ice cream and you fill it with mayonnaise and then you freeze it, it scoops just like ice cream. Okay. So back when I was a youth pastor, I would say, Hey, we\u0026#39;re gonna have a ice cream eating competition. And, you know, I\u0026#39;d get my two volunteers and I\u0026#39;d scoop it out and they would think they\u0026#39;re eating two scoops of vanilla ice cream. But then I would say, ah, you know, Dr. Dare gotcha. This is mayonnaise. Let\u0026#39;s see who can eat the most mayonnaise. And then, you know, set a 32nd timer and they have to eat the most. And so, um, I was thinking about this imposter thing. I was like, you know what, we could freeze, uh, mayonnaise and do three ice creams, one mayonnaise, um, and let\u0026#39;s just, let\u0026#39;s just do an imposter. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (16:26):\u003cbr\u003e\nYeah. Um, and so we did this imposter video and I closed my phone and we went out shopping and, uh, we were at Target and I was like, I told my wife, I said, Hey, can I, can I look at your phone real quick just to see, uh, I wanna see how our TikTok is doing. And, um, it was like an hour later and it had like 17,000 views. And I was like, wow, okay. That\u0026#39;s, that\u0026#39;s pretty crazy. Uh, by, by like, you know, that night, um, it was like 800,000 by the next day it was, uh, like up to 2 million. Yeah. Um, that video currently, I don\u0026#39;t look at it, I, I\u0026#39;ve kind of lost track of it, but last I checked it was at like 59 million views. Wow. Um, and so it has gone, it like there\u0026#39;s people that are speaking Chinese and German, like there\u0026#39;s all sorts of languages that have hit on this video in the comments Yeah. In the comments \u003claugh\u003e. Yeah. But that, so that imposter one, um, we\u0026#39;ve, we\u0026#39;ve had multiple now that have gone over a million. We\u0026#39;ve had a few that have hit, uh, you know, 10 million, uh, 6 million. Uh, but the biggest was that imposter one with the mayonnaise and it, it\u0026#39;s at like, I think 59 million. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:33):\u003cbr\u003e\nYeah. And like I was telling you this week, like we, we tried a couple year of those. Right. And so we\u0026#39;ve, uh, we\u0026#39;ve done a few of those like on our team. Yeah. Um, and so our first one hit this week and we had an event last night and it was just fun cuz there\u0026#39;s a lot of people like kind of talking to us about it. Yeah. Like, I totally thought she had it, I didn\u0026#39;t Yeah. Like, you know, all that type of stuff. And so I think, you know, sort of like my heartbeat, uh, behind this podcast right, is like, I don\u0026#39;t think that, um, digital ministry only is necessarily the best way to approach reaching people. I think it can happen. Um, but I think it\u0026#39;s difficult. I think Covid showed to us like some of the limitations of it a hundred percent. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:19):\u003cbr\u003e\nHowever, like the completely reliant on, on, uh, in-person, um, without any sort of digital expression at all, um, is very much like, Hey, come, like you said, come to our gathering place once a week and then we\u0026#39;ll see you next week. Right? Yeah. Like, people still live lives 367 other hours of their, their week. And so how do we show up in, in those spaces, in those dead sort of spaces? And like you said, where people are, they\u0026#39;re online, they\u0026#39;re, they\u0026#39;re jumping on their phones. Um, oftentimes, let\u0026#39;s be honest, they\u0026#39;re jumping on their phones to be entertained or maybe inspired. Um, but they\u0026#39;re not jumping on their phones to be reminded about the church potluck in two weeks. A hundred percent jump. They\u0026#39;re jumping on their phones to watch something silly. Like, I don\u0026#39;t know about you. Like me and my wife will just get on our phones after the kids go to bed and she\u0026#39;ll be on hers, I\u0026#39;ll be on mine and we\u0026#39;ll share stuff to each other like across the couch. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:12):\u003cbr\u003e\nYeah. Like, Hey, did you watch that thing I just sent you? Um, or we\u0026#39;ll, you know, I\u0026#39;ll turn it and show it to her. And so I think that sort of archetype of just like fun, entertaining, um, your church can, can be that, you know, you can set that example, um, and do it, uh, just for fun. Like I said, if nothing else, not even necessarily to try and go viral. Um, sure. But for your people, it\u0026#39;s a way to, to engage. And like I said, so one of the way, one of the things I\u0026#39;m doing is I\u0026#39;m taking all that TikTok stuff. I\u0026#39;m also putting it on reels. Yeah. But then I can use that, uh, on our, our Instagram feed or our Instagram stories, which is often we\u0026#39;re more of our actual followers are coming across our content. Yeah. So like I shared that imposter video that we did, uh, but I shared it to our story and then I just put like a, uh, the poll question sticker, like, who do you think it was? Yeah. And let people vote, right? Yeah. And so it\u0026#39;s just another kinda layer way to like engage with your people. So even if you\u0026#39;re listening to this, you\u0026#39;re like, I don\u0026#39;t know, I don\u0026#39;t know if my goal is to reach 12 million people, like you don\u0026#39;t have to like, that doesn\u0026#39;t mm-hmm. \u003caffirmative\u003e that doesn\u0026#39;t have to be the end game or the end No. The end goal in all this, you know, so \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (20:19):\u003cbr\u003e\nWell, and I, I would say to that fact, if you go chasing views, TikTok will drive you crazy mm-hmm. \u003caffirmative\u003e. Um, because the videos that I\u0026#39;ve put a ton of time in and I\u0026#39;m like, this is great. We\u0026#39;ve edited this. Like I\u0026#39;ve spent so much, I scripted this out, they flop mm-hmm. \u003caffirmative\u003e, um, you know, and a video that you don\u0026#39;t even think about. Like I, I had a video, we did a video, we, we do this thing for my kids\u0026#39; birthdays, for all our birthdays where we flip a birthday cake. Yeah. And, um, my daughter flipped hers and her, her facial reaction was so great cuz she didn\u0026#39;t, she, she caught it upside down. And I posted that video on their birthday, which is March 30th. Um, it did nothing mm-hmm. Like literally did nothing. Two months later it went viral. Hmm. Um, and it\u0026#39;s that 6 million views right now, but if you chase views, if you do something for the views, you\u0026#39;ll be so disappointed. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (21:08):\u003cbr\u003e\nYeah. Or I, I would say for anyone listening this, um, you don\u0026#39;t have to duplicate someone else\u0026#39;s TikTok, be authentic to who you are. Do what, what interests you. My family likes doing these games. Yeah. So it\u0026#39;s very authentic and real to us. But if you don\u0026#39;t like doing those games, don\u0026#39;t go chasing that. If you don\u0026#39;t like dancing, don\u0026#39;t do dances on TikTok. Like Yeah. Don\u0026#39;t do that. There is a niche for almost or niche, however you say it. There is a, a, a niche for almost everyone. Yeah. Um, you\u0026#39;ve gotta find it and be consistent. And when it\u0026#39;s authentic to you, you can find an audience. But it, it takes, it takes time and a lot of work. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:39):\u003cbr\u003e\nYeah. All right. So that, so then another question I have, so those are your most viral videos. Yeah. What\u0026#39;s your favorite video? And maybe like you said it, you put a lot of time into it, effort into it, and it didn\u0026#39;t, it didn\u0026#39;t do anything like, but what\u0026#39;s a, a favorite video or two that you\u0026#39;ve done that maybe didn\u0026#39;t go viral, but you\u0026#39;re like, yeah, this is really cool. I still really liked it. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (22:00):\u003cbr\u003e\nYeah. Um, so I might have like recency bias, but there\u0026#39;s one that I filmed a few weeks ago, uh, with my kids and my son does not love being on camera. Um, my daughter will, will she, she\u0026#39;s more of a little bit of a ham, so she\u0026#39;ll, she\u0026#39;ll jump on with me. Yeah. Yeah. Um, but we did a video to, uh, uh, a sound, we, so we didn\u0026#39;t create the sound. Um, but she is playing, um, she has wrapping paper rolls and she\u0026#39;s hitting my head and it\u0026#39;s making like the drum noise. And my son took a cardboard cutout that we have of elf and he puts it into the background so he\u0026#39;s controlling that she can\u0026#39;t see him, but it gave him something to do. And, uh, it was just the three of us that, that made it. And it was so fun to make. Yeah. Um, it has not taken off at all. Uh, and so first I posted it once and it, it, it did not take off. And so like a week later I posted it a second time just hoping it would like, kind of take off. It hasn\u0026#39;t taken off either, but that was the, probably the most fun I\u0026#39;ve had. And, and one of the ones that I\u0026#39;m like, I love that cause I did it with my kids. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:59):\u003cbr\u003e\nYeah. Yeah. So let\u0026#39;s talk a little bit like just nerdy kind of like strategy stuff with that. So yeah. Uh, talk about what you\u0026#39;ve seen in the algorithm and um, and views and whatnot about, you know, you said like re reposting it. So are you like deleting the original video or are you just never taking it back onto your feed to try and like catch catch that lottery ticket again? Yeah. Um, and like, how, how many times would you do that with a certain video? Would you do it more than two times? Um, or what have you done, you know, that you\u0026#39;ve seen work? \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (23:35):\u003cbr\u003e\nYeah. So here\u0026#39;s the thing about TikTok, what you said earlier is what almost everyone does. No one hangs out on the following. They hang out on the for you page. Yeah. So if, if your videos don\u0026#39;t get on the for you page, people aren\u0026#39;t seeing them over and over again mm-hmm. \u003caffirmative\u003e. And so it doesn\u0026#39;t hurt you to repost something and just see like, Hey, did this, you know, did it flop because no one, you know, is the wrong time of day or whatever, or Hmm. You know, whatever. So it doesn\u0026#39;t, it doesn\u0026#39;t hurt you to repost. And if you\u0026#39;ll notice the people that consistently go viral, they repost the same type of video over and over again. Yeah. It may have a new tweak to it, but once they find out what do people like, they just do that over and over again. And then eventually they\u0026#39;ll come up with a new, you know, twist or whatever. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (24:19):\u003cbr\u003e\nUm, but there\u0026#39;s a family that I, I follow that they\u0026#39;ve got, you know, like 2 million followers and when I scroll through their page, like I go to their direct page, it\u0026#39;s the same video once every four videos. There\u0026#39;s like, they just repeat it over and over again. Yeah. Um, and so yeah. I, I think, I think go for it. If you, if you, it\u0026#39;s not like Instagram where people will, will criticize you or say, I\u0026#39;ve already seen this or Facebook, uh, it\u0026#39;s all reliant on the for you page. And so if it didn\u0026#39;t go viral, probably no one saw it on the for you page. You just repost it again. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:52):\u003cbr\u003e\nYeah. Yeah. You\u0026#39;re right. Man, that\u0026#39;s so, that\u0026#39;s so interesting to think about cuz we\u0026#39;ve been so conditioned by the curated feeds, you know? Yeah. And everything that Instagram and Facebook were like, it\u0026#39;s just, it\u0026#39;s an, it\u0026#39;s a brand new day out there on social media. And, and the reason I can say that like confidently Yeah. Is cause every other platform is ripping TikTok off right now. Like mm-hmm. \u003caffirmative\u003e, every other platform is going all in Instagram about three months ago, converted every video to a reel. Yep. Um, YouTube tried shorts didn\u0026#39;t work and they, they took it down and they\u0026#39;re tweaking it and bringing it back. Not because they don\u0026#39;t want to work. They, they did some stuff I think on their backend to promote it even more. So everyone is saying this is, this is the new wave. So it\u0026#39;s it, but it\u0026#39;s a new wave of thinking too. Right? Yeah. Um, yeah. So it\u0026#39;s, I that\u0026#39;s so, that\u0026#39;s so crazy to think about. Um, \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (25:49):\u003cbr\u003e\nYeah. And I, as far real quick, as far as taking, taking down a video, um, so I know Instagram ingrained in a lot of, especially teenagers, that if it doesn\u0026#39;t have a certain amount of likes take it down. Um, cuz they\u0026#39;re like mm-hmm. \u003caffirmative\u003e a ashamed of it or, or you know, whatever. Um, do not do that on TikTok. I think it is a massive mistake. Mm-hmm. Very few people are just scrolling your profile and give a rip about how your videos are doing. That\u0026#39;s good. Um, but what happens is, especially now, cuz this year TikTok has converted itself to be more of a search engine. Mm-hmm. \u003caffirmative\u003e, it wants to be more like YouTube. So like I have videos from last Christmas games that we played that are going viral right now Mm. Because people are searching for Christmas games. Mm. And so, like, I had a video that had a few thousand views last year. Right Now it\u0026#39;s, it\u0026#39;s, I mean, it\u0026#39;s got thousands upon thousands of views from this year, year a year later because people are now searching for Christmas games or, or, or whatever. Mm-hmm. So I, I don\u0026#39;t delete, I don\u0026#39;t delete anything. There\u0026#39;s been a couple that I have privated or I\u0026#39;ve turned to like friends only mm-hmm. \u003caffirmative\u003e, um, you know, but, uh, I, for the most part, once it\u0026#39;s out there, just like see what happens and it could be six months to a year and then it\u0026#39;ll take off. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:02):\u003cbr\u003e\nYeah. That\u0026#39;s so good too. Think about it, the, it\u0026#39;s come in like a search engine, so churches, church leaders, like you can answer questions that people might search like Yep. Questions about God, about faith, about theology, about like, some deep existential things that, like \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (27:21):\u003cbr\u003e\nMarriage relationships \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:21):\u003cbr\u003e\nYou\u0026#39;re all going to be looking at. Absolutely. Yeah. I mean, you can show up in Yeah. In those searches. So that\u0026#39;s good. Yeah. All right. So the last, just the last little thing I wanna touch on here before we we sign off is how do you personally, uh, not get sucked into the addict addictive side of social media? Like the fact that, you know, you can be chasing likes, views, like it\u0026#39;s, I mean, it\u0026#39;s scientifically proven that they\u0026#39;re built, our smartphones are built to be like dopamine hits, which are the same things that like drugs, uh, or pornography give us, right? Yeah. So like, what are some just sort of personal guardrails or things that you do to protect yourself or your family or your screen time or those types of things as you\u0026#39;re, um, also producing different and lots of content? \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (28:10):\u003cbr\u003e\nYeah, yeah. You know, so I a hundred percent got sucked in, in, into that, um mm-hmm. \u003caffirmative\u003e. And, uh, I would say the, the first thing that really, uh, impacted me is when we first kind of started going viral. Um, I thought, you know, this is it. Like, and it was so nice. Every time I opened my phone I had 99 notifications and it was so cool. It was like, man, you know, people are loving it. But then after a couple months I hit a dead zone and my videos, everything I posted, it didn\u0026#39;t matter. It just flopped and it messes with your head. It\u0026#39;s like, well, what\u0026#39;s wrong with me? Does my content stink now? And like, it\u0026#39;s not the case. Like, I don\u0026#39;t know what happens with the algorithm, but the algorithm giveth and it take it away. Like there are, there are just seasons where it\u0026#39;s like, no matter what you post, no one\u0026#39;s gonna see it. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (28:57):\u003cbr\u003e\nNo one\u0026#39;s gonna care. Mm-hmm. \u003caffirmative\u003e. And then there\u0026#39;s other seasons where like you could sneeze on, on camera and it\u0026#39;s gonna go viral. And so, um, that kind of seasoned learning helped me say, okay, I, I don\u0026#39;t need to, I need to get off my phone. I don\u0026#39;t need to be obsessed with it cuz I can\u0026#39;t control it. Mm-hmm. \u003caffirmative\u003e, once the video is posted, I can\u0026#39;t control if it goes viral or not. And so typically when I post a video, I shut my phone off and I don\u0026#39;t get on TikTok for a while. Um, and just kind of let it sit and then, you know, I\u0026#39;ll, I\u0026#39;ll open it later. Um, also try really hard, uh, for family time. Um, which the nice thing about making tos with my family is that we get to do something together. Yeah. Um, before they started making \u0026#39;em, it was me by myself. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (29:39):\u003cbr\u003e\nYeah. And that, my wife and I, we had to have some hard conversations cuz it\u0026#39;s like, you know, we\u0026#39;re watching TV and I would go make a TikTok and it would only take 15, 20 minutes, but it\u0026#39;s 15, 20 minutes away from them. Mm-hmm. \u003caffirmative\u003e now we make a lot together. And so that, that\u0026#39;s also been, but yeah, trying to shut off the phone. Um, trying not to, to let it consume your, your mindset and it\u0026#39;ll make you go crazy if you\u0026#39;re, if you\u0026#39;re looking for likes or looking for, how\u0026#39;s this video doing mm-hmm. \u003caffirmative\u003e now I just post and, uh, just let the album do its thing. Yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:09):\u003cbr\u003e\nNo, that\u0026#39;s good. I think, I think it\u0026#39;s just acknowledging like they are trying to suck you in. So Yeah. A know that and then b like as a social media creator, pastor, producer, whatever, ministry leader, just have this self-discipline to put it down, walk away. Yeah. Maintain that walkaway power. So yeah. All right, man, let us know, uh, where can people follow you on TikTok? Tell us about Yeah. Your book coming out, like where they can grab all that type of stuff. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (30:39):\u003cbr\u003e\nYeah, so, um, I am, uh, at Rob Shep on TikTok, uh, Instagram. It\u0026#39;s at Rob underscore Shep. Um, Facebook, I\u0026#39;m Rob Shepherd. Um, so, and I\u0026#39;m on all those. Uh, I don\u0026#39;t ever check Twitter, but you can find me on there too, \u003claugh\u003e. Um, but, uh, yeah, so TikTok is at Rob Shep. Um, new book will be out, uh, hopefully by February, um, February, March. And you\u0026#39;ll be able to find it on Amazon. But it, uh, all my books are on Amazon, Barnes and Noble, anywhere you go to buy books, especially online. Yeah. Um, you, they, you can get a copy of, of my book. And so I\u0026#39;ve had, uh, three books out. The first one\u0026#39;s called, even if You Were Perfect, someone would Crucify You. The second one\u0026#39;s called You Misspelled Christian, and the third one is called Kill the Jerk. And so, um, those are my three books. And then, uh, fourth one is about, uh, when offense knocks and about not getting so offended. So, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:31):\u003cbr\u003e\nMm. That\u0026#39;s good. Love it. All right man. Well thanks so much for your time \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (31:35):\u003cbr\u003e\nDuring Yeah, thank you. Crazy \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:36):\u003cbr\u003e\nBusy Christmas week. Um, for sure. Appreciate you making some time for it. Talk about TikTok a little bit. Um, yeah, some fun stuff. So, and uh, yeah man, we\u0026#39;ll talk to you next time. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (31:45):\u003cbr\u003e\nAll right, sounds good. Thanks for having me on. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:47):\u003cbr\u003e\nYeah. Later, bro. \u003c/p\u003e\n\n\u003cp\u003eRob Shepherd (31:48):\u003cbr\u003e\nAll right. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:50):\u003cbr\u003e\nWell man, I hope that you guys enjoyed that conversation. Uh, I know even as I was having the interview with him, I learned a couple of things and he made me think differently about a couple of things in managing, uh, my TikTok reels, YouTube shorts, all the different accounts that, um, are promoting short form videos. So I hope that was beneficial and advantageous for you. Hey, if this was helpful, go uh, share it with a friend. We\u0026#39;re gonna be posting some clips of this over on my personal TikTok at Clason, Nick, uh, check that out. And here soon. Um, I will be dropping a video, um, I believe next week, um, at the start of the new year on the framework, um, for posting a TikTok. It\u0026#39;s called, have I Ruined My TikTok account yet? A guide for posting a TikTok from Start to finish. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:38):\u003cbr\u003e\nUh, it\u0026#39;s gonna be complete with an ebook, um, as well as a tutorial video. And so excited to have you guys check that out. You can head, uh, to the show notes hybrid ministry.xyz/ 0 2 4, uh, to subscribe to my YouTube channel and, uh, to join my TikTok follower list, if that\u0026#39;s something that interests you, or if you just want transcript notes from the show. We provide transcripts for every single episode completely for free at zero cost to you. We hope that you find it beneficial and advantageous. And also, would you just do us a favor, share this podcast with a friend, subscribe, rate. All those things will be an incredible gift to us here in the weeks after the Christmas season. Um, our gift to you is to continue to deliver meaningful and useful content every Thursday. Um, and a gift back if you so desire would just be, uh, a rating. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:35):\u003cbr\u003e\nYou would love that so much. Just open your purple podcast app on your phone, give us a five star and, uh, that would be incredibly generous and we would thank you so much for that. So, um, like I said, anytime you need anything hybridministry.xyz, there\u0026#39;s also a, um, articles tab there. We\u0026#39;re gonna start posting some more articles and writings and things like that. So, um, that\u0026#39;s where the ebook is gonna be found. So just check that out. That\u0026#39;s so interest to you. But until next time, we\u0026#39;ll talk to a happy New Year and see you in.\u003c/p\u003e","summary":"In this episode, Nick sits down with Pastor and TikTok Creator, Rob Shepherd. They discuss how he started out on TikTok, where his ideas come from, and the boundaries he needs to set up so that he doesn't become addicted to the TikTok world and keeps it all in check!","date_published":"2022-12-29T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ddee3a17-a52d-450a-9c4a-63e435dd63ad.mp3","mime_type":"audio/mpeg","size_in_bytes":16589536,"duration_in_seconds":2059}]},{"id":"23c1e2f7-2335-4a33-8cb7-e94b009074b9","title":"Episode 023: 9 TikTok and Instagram Reels Videos to use at your church this week!","url":"https://www.hybridministry.xyz/023","content_text":"SUMMARY\nIn this episode, Nick sits down and gives 9 different short from video content ideas for TikTok, Instagram Reels, Facebook Reels and YouTube shorts. These are a pairing for both fun and serious. A great way to engage with your audience during the week in a hybrid setting!\n\nCome hang out at http://hybridministry.xyz\nOr follow me on TikTok at https://www.tiktok.com/@clasonnick\nOr on YouTube at https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\n\nGrab the FREE Social Media Checklist: https://merry-swamp-3547.fireside.fm/articles/free-social-media-checklist\n\nTIMECODES\n00:00-01:59 - Intro\n01:59-02:46 - 1) Trends and Dances\n02:46-03:52 - 2) Guess Who\n03:52-05:00 - 3) Blind Rankings\n05:00-06:22 - 4) Competitions\n06:22-06:56 - 5) Recap Video of Events\n06:56-07:52 - 6) Devotionals\n07:52-08:34 - 7) Sermon Clips\n08:34-09:46 - 8) Read the Bible with Me\n09:46-10:17 - 9) Practice Prayer\n10:17-11:07 - Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. So excited to be here with you. My name is Nick Clason, and I am of course your host. Glad to have you today. You know, I wanted to talk a little bit about, um, a little bit different of an episode today. I wanted to look at an episode from the American TV show, the Office. Now obviously, like many, many of us are very familiar with this television show, right? Um, and you know, it's actually really funny. I have a coworker who's younger, she's in her twenties, and she didn't even know that the show ever even aired on like Network tv. She thought it was always a streaming show. So anyway, so I'm, I'm doing a little re-watch of this show, and I mean, here's the thing, like truth be told, I'm kind of like always doing a re-watch of this show. \n\nNick Clason (00:53):\nI'm always, it's always at some level or some layer available to me. But the episode in particular that I wanted to focus on was from season four, episode two. It's called Dunder Mifflin Infinity. And if you're not familiar with the show, let me just bring you up to speed a little bit on it. So, Ryan, new manager at Dunder Mifflin. Um, Michael is still the, uh, the regional manager, the guy that everyone's kind of like used to and, and no, and he's famous and whatever and whatnot. Ryan is now his boss. And so that lasts for about a season. But Ryan is this new kind of young, up and coming guy. And so Ryan's entire like focus and identity and purpose is, he wants to bring D Mifflin into the 21st century. He wants to digitize them. And so Ryan is sort of this all digital, this all kind of person, right? \n\nNick Clason (01:40):\nOnline is the future. This is how it needs to happen, this is how it goes. Eventually, Ryan ends up in jail for fraud. So it doesn't exactly end up well for him, but let's just take a look at this episode in a microcosm. Um, conversely, there's Michael, who's old school. Michael's all about relationships. Michael's all about customer service. That's always sort of been done. Mifflin's calling card in the office is they're able to, um, out customer service, the big box retail guys. So what they're doing constantly in all of their sales and all those things is they're saying like, Hey, we're better than Staples. We're better than Office Depot, and we're able to supply you guys with the best possible customer service. And so we have Michael, basically we have Michael versus Ryan, right? In this, in this episode. And as I was watching it, it made me, um, it made me really like interested in this juxtaposition that we find ourselves in the church, in digital versus in person. \n\nNick Clason (02:41):\nAll right? And so, um, basically to, to summarize, uh, the rest of the episode, Ryan's pushing everyone to be more digital, gives everybody blackberries. Like that's the whole thing. Michael is opposing it. Jan, his now, uh, girlfriend is telling him that, um, he can sue Ryan for being, um, ages istic, um, and pushing out all the old people. And so, um, in an attempt to win everybody back over, Michael takes gift baskets to 10 clients that they've lost and that have, uh, switched over to other companies. And in that, while he's doing that, right, people are like, Hey, um, thank you so much for this gift basket, but that website thing that you're talking about, that's actually quite interesting to me. So let me know when that's a, when that's up and running. I'll be interested in exploring coming back to your company. And so there's wins for them, um, but there still are wins in the kind of like customer service side of things. \n\nNick Clason (03:41):\nAnd so if you're a fan of the show at all, uh, just real quick, Michael drives his car into a lake because he is following a GPS way too closely and way too literally. And, um, he comes back to the office soaking wet and he thinks that he's lost. And, but in the meantime, for some reason, Ryan doesn't have the kones to stand up to Michael and just put him in his place, which I always find odd and interesting, but it's just this kind of weird tension between the digital guy and the in-person guy. So let's explore digital real quick. So Ryan is the digital guy where online is the future. And, and it's where everyone's going. I mean, that's kind of the entire thrust of the entire nine seasons, right? Is that this company is becoming so irrelevant with how they're doing things that like all the other guys are, are passing them. \n\nNick Clason (04:28):\nLike even in the beginning of this episode, there's a funny kind of bit where Ryan is talking about the overhaul of the website, and Jim goes, well, I don't know what's wrong with our website. And he goes to it and it's got like this little, uh, stick figure animation that says under construction coming soon, and it gives like a year. And like at the time of the airing, like that year had already passed. And so therefore it just goes to show that they had not at all and in any way been investing in their website, which is such a wild thing to think about how recently this show aired. Like that was, that's an, that was a necessary thing for people back then, or at least I feel like it should have been. And maybe, um, I'm forgetting how much older that show is, right? \n\nNick Clason (05:08):\nBut anyway, so Ryan's coming in and he's ready to overhaul this whole thing. And I, I see elements of myself in Ryan, um, and how I viewed digital ministry, um, very recently, and even maybe still a little bit if I am being completely and totally honest, right? So, uh, in the ways that I, I see myself like Ryan, I'm pushing all my chips into the middle, uh, saying I'm all in on online because I look at all the stats. I see that generation Z millennials, uh, high percentage of people are living their lives on Facebook. Uh, gen Z spends five to eight hours of screen time a day. And so therefore I'm like, we need to show up where they are. And I still believe those things, by the way, right? But sometimes at the, at the downfall of what happens on, uh, in an in-person experience or an in-person ministry type of moment, um, I forget that like there are valuable things, um, that can happen in the in-person type of moment. \n\nNick Clason (06:09):\nAnd also, uh, the way I am, I'm, I, I often play devil's advocate. And so I feel like in uh, organizations, I kind of come in and I end up sort of taking the role of the change agent. And so if everything is, uh, a pendulum swing to, um, all the in-person style of ministry, I'm trying to push them to think about things another way. Not that I don't agree with these things, but just that like this church or this organization that I'm working in, they don't need more of that, right? They need more of this. And so my attitude and my posture becomes one of kind of all in and continually pushing in that way. So, uh, definitely in the last church I worked in, like there was this big argument on the heels of Covid. Covid was over. People were done with it. \n\nNick Clason (06:52):\nThey were ready to either come back or be in person or give up online, whatever. And I thought we were doing some valuable things online. And so therefore, I was making an attempt to continue to remain online. And so all I talked about all the things, I said, all my arguments were online, online, online. And I wonder if people that I worked with, like, do you, do you even care about some of this other in-person stuff? And the answer of course is, yes, I did. Right? But like, because of my personality and my devil's advocate this, I needed to keep pushing about it that way. \n\nNick Clason (07:26):\nSo let's look at Michael. Michael, anti-d digital anti online wants to be all about in-person, right? He's saying customer service still matters. He brings the gift baskets to all of his customers. I would say that I resonate with Michael in this episode very much like when I, uh, was back in Bible college, right? Um, in a lot of ways when I'm in college, I didn't have the ability to kind of nuance or think about things or see things in other ways. And so like this, like this is the way that it has to be. This is the way it's supposed to be very like dogmatic, right? Like I would say you can't do church without being together. Um, and I've even had conversations with, uh, former students of mine who've said those types of things, like, well, preaching has to be in person. And maybe one day I'll do a deep dive. \n\nNick Clason (08:14):\nUm, first of all, I need to do some study into the theology of preaching in the theology of proclaiming God's word, right? But like, I need to look into that and say like, can preaching and can the exposition or delivering of God's word be done in a different way than behind a pulpit? And I guess I would have to say, I think it has to be, because biblically speaking, most pastors, exhorters teachers, overseers, shepherds, were not behind a pulpit. Like that's, that's a much more recent phenomenon. And so to say that that's the only way it can be can't actually be true. Cuz if you look at the Bible, that's not the way it was back then. And if we wanna wanna be true to what the Bible has to say and what the word of God has to say, then I don't know that we can make that, that, you know, conclusion. \n\nNick Clason (09:03):\nExactly. And so we see Michael very much in that like, this is how it has to be unwilling to kind of move and change and flex and adopt and become different, right? Like with the times and like, what's going on? All right, so that was Ryan. That was Michael. Well, now let's look at a hybrid approach to this, right? Because as I was watching this, obviously it's for comedy and obviously, right, it's for show, but Ryan and Michael, in my personal opinion were both right, but both of them were so consumed with winning, right? That like, it became, uh, comical about who is gonna win this guy or that guy, right? So, so Michael didn't want to go online at all. And I think that's dumb. Like there is going to be value in that, especially when you're watching the episode and some of the customers that he's seeing are like, uh, yeah, let me know when your website's back. \n\nNick Clason (09:57):\nI think that they could do both, right? They could, they could have good customer service and have a good online sort of port, uh, portal, right? And make those things marry together. I think that, um, they could really serve their customers well cuz they are still small. And so if they were able to come up with a relevant, useful, good, uh, website, then could they bring that to their customers? And I think the answer to that is yes. And I wish that they would've, uh, seen that and that Michael and Ryan would've come together and willing and were willing more to work in like, sort of like a hybrid sort of way. I think. Um, Ryan wanted to go strictly online and was not concerned about losing the touch of, uh, their personal, uh, customer service, their personal touchability that Dunder Mifflin had. And I think that that's a big loss for him. \n\nNick Clason (10:47):\nI think he's missing out on a pretty important moment. Why? Because, uh, Ryan, uh, didn't know what d mifflin's as up the sleeve was. The asep the sleeve was their customer service. So the people that were choosing to be with them did not want to be with them because of a nice new flashy website. Of course, he's thinking about reaching people, but how do you retain the people that are already there, um, as customers of your paper company? Okay? So I think both of them play a role. I think they mesh together really well. And at that intersection is where we find hybrid ministry. So let's explore in church, um, the pairing of the Ryan and the Michael, and where can some live things that we have a church have adopted or have become customary or we're just so used to, where can some of those live things be made more digital? \n\nNick Clason (11:39):\nOkay, so number one, we have sermons. Let's talk about sermons again. I think one day I'd love to do a deep dive, maybe that'll be a future episode here of, um, sermons and exposition of the Bible and teaching and proclaiming of, of God's word. Um, where can some of those things be made into a digital format? Well, first and foremost, if you are preaching a sermon every single week, you can record that audio and immediately turn that into podcast. I read something that, um, the majority of adults, uh, listened to eight hours of podcasts a week. And so, um, I know like last week, for example, let me give you an example of my own life. I went to like a membership class at my church and I've told you guys, I'm new at my church. Um, and we weren't able to go to service or we were, but we kind of chose not to. \n\nNick Clason (12:28):\nSo hopefully anyone who like, um, I work for, sorry about that. Um, and guess what I did? I, I went and I was like, I'm gonna listen to this podcast, uh, later throughout the week. And so that is a really easy way for, for people in your church who miss. And it might even be, uh, easy way for people, um, who are unconnected to your church to come to, uh, at least an awareness of your church at a very like elementary level. And all you need to do is some simple plugin things into your audio board, capture your pastor's audio, some pretty basic mixing on the back end. You maybe don't even need to do a ton, as long as it doesn't sound horrendous. And then just upload that thing to an iTunes, um, apple podcast, Spotify podcast capture so that people can discover it. \n\nNick Clason (13:15):\nAnother layer to that of course could be to create like YouTube sermons. So to record your, um, sermon and your audio and pair those together. Of course, if you listen to my last episode, um, my 2023 and Beyond YouTube strategy for churches, I highly, highly recommend pre-filing your content, pairing down your sermons. Cuz most sermons or lectures are anywhere from 25 to 45 minutes long. And that's a little bit too long for the YouTube algorithm. You want to try and slide somewhere between that 12 and 18 minute range for videos on YouTube. So of course you could do that as well. Again, all you're doing is taking your content from your sermon and you're overlaying it and creating an opportunity for it to be digital, right? So like then another option is you have your sermons. So break those up into small short TikTok clips. \n\nNick Clason (14:07):\nLike if you're not good at video editing, an option that you can do is you can take, uh, just a camera like I'm doing and talk directly into it and create 30 to 62nd clips from your message. Like you already have the content. So even if you can't get a clip from the actual pastor preaching a sermon, you can still use the same topic or the same content or the same passage and rip that post that and do 3, 4, 5 different little like sermon clips throughout the week. You can use that in short form video and everything, every single platform, Facebook, Instagram, YouTube, and TikTok are all about the short form video content. So use those things to your advantage. So with your sermons, you got got audio podcasts, you got YouTube videos, and you also have short form video. TikTok style clips. Another option for a thing that, um, is done live, but can be made. \n\nNick Clason (15:03):\nUm, digital is a group finder. Most churches are all about community, are about helping people get connected, find their place, find their place to serve, uh, find, have something on your website that operates as a connection portal, uh, connect group, a small group, a grow group, or whatever you call your small groups. Have people be able to go on there and browse and search, make it user friendly. Uh, a lot of church management softwares will have those things as an available option that you can use some sort of group finder type of thing or just build something on your website. But the reality is, is like in my personal life, if I can't get an appointment with a dentist or a doctor or whatever through creating an appointment online, I don't want to use them. So I'm probably not gonna call, I'm probably not gonna email. \n\nNick Clason (15:51):\nI might email. Um, but if I can have a full service, create an appointment type of thing online, I'm gonna do that. And I think the same is true for churches, especially for finding community, for finding groups, for finding places to jump in, uh, and be able to serve. So create something that's full scale, full service and available for your people to use, uh, to find community. The last option is daily devotionals. We all know the importance of getting people in the word, but there's a recent stat out there that said 8% of Christ following Christians, uh, read the Bible only one time a week, 8%. So how can we as a church, help give our people the tools that they have? There are an unlimited amount of tools. Now think about before the printing press. What did they have to use? They had to go to church to get the Bible, but now they can access it on their phone. \n\nNick Clason (16:45):\nProbably many of us have multiple Bibles on our shelves at home. So how can we help get people, um, using scripture throughout their week? So a couple of options are, uh, the U version Bible plan, uh, u version Bible app on people's phones. They have plans, you can read things together, you can also put sermon notes on there so that people can follow along. And then when they're done at the bottom, you can link out to a plan to read together or to encourage people to read through on their own u version. Done by Life Church is an absolutely incredible tool for churches and it's only getting better. So use that as something that you can help promote scripture and um, bible literacy with the people in your church and in your congregation. Another option, of course, like I said, is um, you can use devotional type content. \n\nNick Clason (17:28):\nSo this is different than sermon content, but devotional content or going deeper on the sermon or something like that. And you can do that in TikTok, real short form video. Uh, you can even do like a little mini-series, like how to read the Bible and do a three-part series and post it, uh, on your social media for the week. But what are different ways that you can use social media, short form video, TikTok and those types of things to create devotional type content. So like I said, I think that there's been this, this fight between digital Ryan Howard and in person Michael Scott in the Dunner Mifflin Affinity episode. And I just wish I could have got together and helped counsel them. Been like, this is how you can marry those two things. And I find that to be true in the church community and coming together and praying and crying on each other's shoulders and carrying one another's burdens. \n\nNick Clason (18:21):\nThat's so important. And it cannot be done digitally, but people also need to be discipled. People need to read Bible content. People need to hear the truth from God's word, and they're not always available to show up to your in-person event in a physical form. So what are ways that you can support people in your church to help them, uh, through the means, through the the phone that's sitting in their pocket to help coach them and and teach them what it's like to live a life? Um, that's not just digital, not just physical, but it's hybrid. Hey guys, once again, thanks for hanging out. Uh, we've, we have full transcripts for every single episode over hybridministry.xyz I'd love to encourage you to go check that out. It's a great place to find some stuff there. Also, um, on my personal TikTok at Clason Nick, c l a s o n n i c k, uh, posting little clips, um, from podcast episodes, um, current and past. So go check out on, hang out with us there. Love to connect with you in that way. Until next time, we'll talk to you all later.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick sits down and gives 9 different short from video content ideas for TikTok, Instagram Reels, Facebook Reels and YouTube shorts. These are a pairing for both fun and serious. A great way to engage with your audience during the week in a hybrid setting!\u003c/p\u003e\n\n\u003cp\u003eCome hang out at \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nOr follow me on TikTok at \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003cbr\u003e\nOr on YouTube at \u003ca href=\"https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\" rel=\"nofollow\"\u003ehttps://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eGrab the FREE Social Media Checklist: \u003ca href=\"https://merry-swamp-3547.fireside.fm/articles/free-social-media-checklist\" rel=\"nofollow\"\u003ehttps://merry-swamp-3547.fireside.fm/articles/free-social-media-checklist\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:59 - Intro\u003cbr\u003e\n01:59-02:46 - 1) Trends and Dances\u003cbr\u003e\n02:46-03:52 - 2) Guess Who\u003cbr\u003e\n03:52-05:00 - 3) Blind Rankings\u003cbr\u003e\n05:00-06:22 - 4) Competitions\u003cbr\u003e\n06:22-06:56 - 5) Recap Video of Events\u003cbr\u003e\n06:56-07:52 - 6) Devotionals\u003cbr\u003e\n07:52-08:34 - 7) Sermon Clips\u003cbr\u003e\n08:34-09:46 - 8) Read the Bible with Me\u003cbr\u003e\n09:46-10:17 - 9) Practice Prayer\u003cbr\u003e\n10:17-11:07 - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. So excited to be here with you. My name is Nick Clason, and I am of course your host. Glad to have you today. You know, I wanted to talk a little bit about, um, a little bit different of an episode today. I wanted to look at an episode from the American TV show, the Office. Now obviously, like many, many of us are very familiar with this television show, right? Um, and you know, it\u0026#39;s actually really funny. I have a coworker who\u0026#39;s younger, she\u0026#39;s in her twenties, and she didn\u0026#39;t even know that the show ever even aired on like Network tv. She thought it was always a streaming show. So anyway, so I\u0026#39;m, I\u0026#39;m doing a little re-watch of this show, and I mean, here\u0026#39;s the thing, like truth be told, I\u0026#39;m kind of like always doing a re-watch of this show. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:53):\u003cbr\u003e\nI\u0026#39;m always, it\u0026#39;s always at some level or some layer available to me. But the episode in particular that I wanted to focus on was from season four, episode two. It\u0026#39;s called Dunder Mifflin Infinity. And if you\u0026#39;re not familiar with the show, let me just bring you up to speed a little bit on it. So, Ryan, new manager at Dunder Mifflin. Um, Michael is still the, uh, the regional manager, the guy that everyone\u0026#39;s kind of like used to and, and no, and he\u0026#39;s famous and whatever and whatnot. Ryan is now his boss. And so that lasts for about a season. But Ryan is this new kind of young, up and coming guy. And so Ryan\u0026#39;s entire like focus and identity and purpose is, he wants to bring D Mifflin into the 21st century. He wants to digitize them. And so Ryan is sort of this all digital, this all kind of person, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:40):\u003cbr\u003e\nOnline is the future. This is how it needs to happen, this is how it goes. Eventually, Ryan ends up in jail for fraud. So it doesn\u0026#39;t exactly end up well for him, but let\u0026#39;s just take a look at this episode in a microcosm. Um, conversely, there\u0026#39;s Michael, who\u0026#39;s old school. Michael\u0026#39;s all about relationships. Michael\u0026#39;s all about customer service. That\u0026#39;s always sort of been done. Mifflin\u0026#39;s calling card in the office is they\u0026#39;re able to, um, out customer service, the big box retail guys. So what they\u0026#39;re doing constantly in all of their sales and all those things is they\u0026#39;re saying like, Hey, we\u0026#39;re better than Staples. We\u0026#39;re better than Office Depot, and we\u0026#39;re able to supply you guys with the best possible customer service. And so we have Michael, basically we have Michael versus Ryan, right? In this, in this episode. And as I was watching it, it made me, um, it made me really like interested in this juxtaposition that we find ourselves in the church, in digital versus in person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:41):\u003cbr\u003e\nAll right? And so, um, basically to, to summarize, uh, the rest of the episode, Ryan\u0026#39;s pushing everyone to be more digital, gives everybody blackberries. Like that\u0026#39;s the whole thing. Michael is opposing it. Jan, his now, uh, girlfriend is telling him that, um, he can sue Ryan for being, um, ages istic, um, and pushing out all the old people. And so, um, in an attempt to win everybody back over, Michael takes gift baskets to 10 clients that they\u0026#39;ve lost and that have, uh, switched over to other companies. And in that, while he\u0026#39;s doing that, right, people are like, Hey, um, thank you so much for this gift basket, but that website thing that you\u0026#39;re talking about, that\u0026#39;s actually quite interesting to me. So let me know when that\u0026#39;s a, when that\u0026#39;s up and running. I\u0026#39;ll be interested in exploring coming back to your company. And so there\u0026#39;s wins for them, um, but there still are wins in the kind of like customer service side of things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:41):\u003cbr\u003e\nAnd so if you\u0026#39;re a fan of the show at all, uh, just real quick, Michael drives his car into a lake because he is following a GPS way too closely and way too literally. And, um, he comes back to the office soaking wet and he thinks that he\u0026#39;s lost. And, but in the meantime, for some reason, Ryan doesn\u0026#39;t have the kones to stand up to Michael and just put him in his place, which I always find odd and interesting, but it\u0026#39;s just this kind of weird tension between the digital guy and the in-person guy. So let\u0026#39;s explore digital real quick. So Ryan is the digital guy where online is the future. And, and it\u0026#39;s where everyone\u0026#39;s going. I mean, that\u0026#39;s kind of the entire thrust of the entire nine seasons, right? Is that this company is becoming so irrelevant with how they\u0026#39;re doing things that like all the other guys are, are passing them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:28):\u003cbr\u003e\nLike even in the beginning of this episode, there\u0026#39;s a funny kind of bit where Ryan is talking about the overhaul of the website, and Jim goes, well, I don\u0026#39;t know what\u0026#39;s wrong with our website. And he goes to it and it\u0026#39;s got like this little, uh, stick figure animation that says under construction coming soon, and it gives like a year. And like at the time of the airing, like that year had already passed. And so therefore it just goes to show that they had not at all and in any way been investing in their website, which is such a wild thing to think about how recently this show aired. Like that was, that\u0026#39;s an, that was a necessary thing for people back then, or at least I feel like it should have been. And maybe, um, I\u0026#39;m forgetting how much older that show is, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:08):\u003cbr\u003e\nBut anyway, so Ryan\u0026#39;s coming in and he\u0026#39;s ready to overhaul this whole thing. And I, I see elements of myself in Ryan, um, and how I viewed digital ministry, um, very recently, and even maybe still a little bit if I am being completely and totally honest, right? So, uh, in the ways that I, I see myself like Ryan, I\u0026#39;m pushing all my chips into the middle, uh, saying I\u0026#39;m all in on online because I look at all the stats. I see that generation Z millennials, uh, high percentage of people are living their lives on Facebook. Uh, gen Z spends five to eight hours of screen time a day. And so therefore I\u0026#39;m like, we need to show up where they are. And I still believe those things, by the way, right? But sometimes at the, at the downfall of what happens on, uh, in an in-person experience or an in-person ministry type of moment, um, I forget that like there are valuable things, um, that can happen in the in-person type of moment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:09):\u003cbr\u003e\nAnd also, uh, the way I am, I\u0026#39;m, I, I often play devil\u0026#39;s advocate. And so I feel like in uh, organizations, I kind of come in and I end up sort of taking the role of the change agent. And so if everything is, uh, a pendulum swing to, um, all the in-person style of ministry, I\u0026#39;m trying to push them to think about things another way. Not that I don\u0026#39;t agree with these things, but just that like this church or this organization that I\u0026#39;m working in, they don\u0026#39;t need more of that, right? They need more of this. And so my attitude and my posture becomes one of kind of all in and continually pushing in that way. So, uh, definitely in the last church I worked in, like there was this big argument on the heels of Covid. Covid was over. People were done with it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:52):\u003cbr\u003e\nThey were ready to either come back or be in person or give up online, whatever. And I thought we were doing some valuable things online. And so therefore, I was making an attempt to continue to remain online. And so all I talked about all the things, I said, all my arguments were online, online, online. And I wonder if people that I worked with, like, do you, do you even care about some of this other in-person stuff? And the answer of course is, yes, I did. Right? But like, because of my personality and my devil\u0026#39;s advocate this, I needed to keep pushing about it that way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:26):\u003cbr\u003e\nSo let\u0026#39;s look at Michael. Michael, anti-d digital anti online wants to be all about in-person, right? He\u0026#39;s saying customer service still matters. He brings the gift baskets to all of his customers. I would say that I resonate with Michael in this episode very much like when I, uh, was back in Bible college, right? Um, in a lot of ways when I\u0026#39;m in college, I didn\u0026#39;t have the ability to kind of nuance or think about things or see things in other ways. And so like this, like this is the way that it has to be. This is the way it\u0026#39;s supposed to be very like dogmatic, right? Like I would say you can\u0026#39;t do church without being together. Um, and I\u0026#39;ve even had conversations with, uh, former students of mine who\u0026#39;ve said those types of things, like, well, preaching has to be in person. And maybe one day I\u0026#39;ll do a deep dive. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:14):\u003cbr\u003e\nUm, first of all, I need to do some study into the theology of preaching in the theology of proclaiming God\u0026#39;s word, right? But like, I need to look into that and say like, can preaching and can the exposition or delivering of God\u0026#39;s word be done in a different way than behind a pulpit? And I guess I would have to say, I think it has to be, because biblically speaking, most pastors, exhorters teachers, overseers, shepherds, were not behind a pulpit. Like that\u0026#39;s, that\u0026#39;s a much more recent phenomenon. And so to say that that\u0026#39;s the only way it can be can\u0026#39;t actually be true. Cuz if you look at the Bible, that\u0026#39;s not the way it was back then. And if we wanna wanna be true to what the Bible has to say and what the word of God has to say, then I don\u0026#39;t know that we can make that, that, you know, conclusion. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:03):\u003cbr\u003e\nExactly. And so we see Michael very much in that like, this is how it has to be unwilling to kind of move and change and flex and adopt and become different, right? Like with the times and like, what\u0026#39;s going on? All right, so that was Ryan. That was Michael. Well, now let\u0026#39;s look at a hybrid approach to this, right? Because as I was watching this, obviously it\u0026#39;s for comedy and obviously, right, it\u0026#39;s for show, but Ryan and Michael, in my personal opinion were both right, but both of them were so consumed with winning, right? That like, it became, uh, comical about who is gonna win this guy or that guy, right? So, so Michael didn\u0026#39;t want to go online at all. And I think that\u0026#39;s dumb. Like there is going to be value in that, especially when you\u0026#39;re watching the episode and some of the customers that he\u0026#39;s seeing are like, uh, yeah, let me know when your website\u0026#39;s back. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:57):\u003cbr\u003e\nI think that they could do both, right? They could, they could have good customer service and have a good online sort of port, uh, portal, right? And make those things marry together. I think that, um, they could really serve their customers well cuz they are still small. And so if they were able to come up with a relevant, useful, good, uh, website, then could they bring that to their customers? And I think the answer to that is yes. And I wish that they would\u0026#39;ve, uh, seen that and that Michael and Ryan would\u0026#39;ve come together and willing and were willing more to work in like, sort of like a hybrid sort of way. I think. Um, Ryan wanted to go strictly online and was not concerned about losing the touch of, uh, their personal, uh, customer service, their personal touchability that Dunder Mifflin had. And I think that that\u0026#39;s a big loss for him. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:47):\u003cbr\u003e\nI think he\u0026#39;s missing out on a pretty important moment. Why? Because, uh, Ryan, uh, didn\u0026#39;t know what d mifflin\u0026#39;s as up the sleeve was. The asep the sleeve was their customer service. So the people that were choosing to be with them did not want to be with them because of a nice new flashy website. Of course, he\u0026#39;s thinking about reaching people, but how do you retain the people that are already there, um, as customers of your paper company? Okay? So I think both of them play a role. I think they mesh together really well. And at that intersection is where we find hybrid ministry. So let\u0026#39;s explore in church, um, the pairing of the Ryan and the Michael, and where can some live things that we have a church have adopted or have become customary or we\u0026#39;re just so used to, where can some of those live things be made more digital? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:39):\u003cbr\u003e\nOkay, so number one, we have sermons. Let\u0026#39;s talk about sermons again. I think one day I\u0026#39;d love to do a deep dive, maybe that\u0026#39;ll be a future episode here of, um, sermons and exposition of the Bible and teaching and proclaiming of, of God\u0026#39;s word. Um, where can some of those things be made into a digital format? Well, first and foremost, if you are preaching a sermon every single week, you can record that audio and immediately turn that into podcast. I read something that, um, the majority of adults, uh, listened to eight hours of podcasts a week. And so, um, I know like last week, for example, let me give you an example of my own life. I went to like a membership class at my church and I\u0026#39;ve told you guys, I\u0026#39;m new at my church. Um, and we weren\u0026#39;t able to go to service or we were, but we kind of chose not to. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:28):\u003cbr\u003e\nSo hopefully anyone who like, um, I work for, sorry about that. Um, and guess what I did? I, I went and I was like, I\u0026#39;m gonna listen to this podcast, uh, later throughout the week. And so that is a really easy way for, for people in your church who miss. And it might even be, uh, easy way for people, um, who are unconnected to your church to come to, uh, at least an awareness of your church at a very like elementary level. And all you need to do is some simple plugin things into your audio board, capture your pastor\u0026#39;s audio, some pretty basic mixing on the back end. You maybe don\u0026#39;t even need to do a ton, as long as it doesn\u0026#39;t sound horrendous. And then just upload that thing to an iTunes, um, apple podcast, Spotify podcast capture so that people can discover it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:15):\u003cbr\u003e\nAnother layer to that of course could be to create like YouTube sermons. So to record your, um, sermon and your audio and pair those together. Of course, if you listen to my last episode, um, my 2023 and Beyond YouTube strategy for churches, I highly, highly recommend pre-filing your content, pairing down your sermons. Cuz most sermons or lectures are anywhere from 25 to 45 minutes long. And that\u0026#39;s a little bit too long for the YouTube algorithm. You want to try and slide somewhere between that 12 and 18 minute range for videos on YouTube. So of course you could do that as well. Again, all you\u0026#39;re doing is taking your content from your sermon and you\u0026#39;re overlaying it and creating an opportunity for it to be digital, right? So like then another option is you have your sermons. So break those up into small short TikTok clips. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:07):\u003cbr\u003e\nLike if you\u0026#39;re not good at video editing, an option that you can do is you can take, uh, just a camera like I\u0026#39;m doing and talk directly into it and create 30 to 62nd clips from your message. Like you already have the content. So even if you can\u0026#39;t get a clip from the actual pastor preaching a sermon, you can still use the same topic or the same content or the same passage and rip that post that and do 3, 4, 5 different little like sermon clips throughout the week. You can use that in short form video and everything, every single platform, Facebook, Instagram, YouTube, and TikTok are all about the short form video content. So use those things to your advantage. So with your sermons, you got got audio podcasts, you got YouTube videos, and you also have short form video. TikTok style clips. Another option for a thing that, um, is done live, but can be made. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:03):\u003cbr\u003e\nUm, digital is a group finder. Most churches are all about community, are about helping people get connected, find their place, find their place to serve, uh, find, have something on your website that operates as a connection portal, uh, connect group, a small group, a grow group, or whatever you call your small groups. Have people be able to go on there and browse and search, make it user friendly. Uh, a lot of church management softwares will have those things as an available option that you can use some sort of group finder type of thing or just build something on your website. But the reality is, is like in my personal life, if I can\u0026#39;t get an appointment with a dentist or a doctor or whatever through creating an appointment online, I don\u0026#39;t want to use them. So I\u0026#39;m probably not gonna call, I\u0026#39;m probably not gonna email. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:51):\u003cbr\u003e\nI might email. Um, but if I can have a full service, create an appointment type of thing online, I\u0026#39;m gonna do that. And I think the same is true for churches, especially for finding community, for finding groups, for finding places to jump in, uh, and be able to serve. So create something that\u0026#39;s full scale, full service and available for your people to use, uh, to find community. The last option is daily devotionals. We all know the importance of getting people in the word, but there\u0026#39;s a recent stat out there that said 8% of Christ following Christians, uh, read the Bible only one time a week, 8%. So how can we as a church, help give our people the tools that they have? There are an unlimited amount of tools. Now think about before the printing press. What did they have to use? They had to go to church to get the Bible, but now they can access it on their phone. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:45):\u003cbr\u003e\nProbably many of us have multiple Bibles on our shelves at home. So how can we help get people, um, using scripture throughout their week? So a couple of options are, uh, the U version Bible plan, uh, u version Bible app on people\u0026#39;s phones. They have plans, you can read things together, you can also put sermon notes on there so that people can follow along. And then when they\u0026#39;re done at the bottom, you can link out to a plan to read together or to encourage people to read through on their own u version. Done by Life Church is an absolutely incredible tool for churches and it\u0026#39;s only getting better. So use that as something that you can help promote scripture and um, bible literacy with the people in your church and in your congregation. Another option, of course, like I said, is um, you can use devotional type content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:28):\u003cbr\u003e\nSo this is different than sermon content, but devotional content or going deeper on the sermon or something like that. And you can do that in TikTok, real short form video. Uh, you can even do like a little mini-series, like how to read the Bible and do a three-part series and post it, uh, on your social media for the week. But what are different ways that you can use social media, short form video, TikTok and those types of things to create devotional type content. So like I said, I think that there\u0026#39;s been this, this fight between digital Ryan Howard and in person Michael Scott in the Dunner Mifflin Affinity episode. And I just wish I could have got together and helped counsel them. Been like, this is how you can marry those two things. And I find that to be true in the church community and coming together and praying and crying on each other\u0026#39;s shoulders and carrying one another\u0026#39;s burdens. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:21):\u003cbr\u003e\nThat\u0026#39;s so important. And it cannot be done digitally, but people also need to be discipled. People need to read Bible content. People need to hear the truth from God\u0026#39;s word, and they\u0026#39;re not always available to show up to your in-person event in a physical form. So what are ways that you can support people in your church to help them, uh, through the means, through the the phone that\u0026#39;s sitting in their pocket to help coach them and and teach them what it\u0026#39;s like to live a life? Um, that\u0026#39;s not just digital, not just physical, but it\u0026#39;s hybrid. Hey guys, once again, thanks for hanging out. Uh, we\u0026#39;ve, we have full transcripts for every single episode over hybridministry.xyz I\u0026#39;d love to encourage you to go check that out. It\u0026#39;s a great place to find some stuff there. Also, um, on my personal TikTok at Clason Nick, c l a s o n n i c k, uh, posting little clips, um, from podcast episodes, um, current and past. So go check out on, hang out with us there. Love to connect with you in that way. Until next time, we\u0026#39;ll talk to you all later.\u003c/p\u003e","summary":"In this episode, Nick sits down and gives 9 different short from video content ideas for TikTok, Instagram Reels, Facebook Reels and YouTube shorts. These are a pairing for both fun and serious. A great way to engage with your audience during the week in a hybrid setting!","date_published":"2022-12-22T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/23c1e2f7-2335-4a33-8cb7-e94b009074b9.mp3","mime_type":"audio/mpeg","size_in_bytes":5450101,"duration_in_seconds":667}]},{"id":"bf95f38c-4d91-4927-8bd3-7a74fbcb1f46","title":"Episode 022: Bridging the Generation Gap by using an episode of the Office.","url":"https://www.hybridministry.xyz/022","content_text":"DESCRIPTION\nIn this episode, Nick dissects an Office episode that he recently was viewing and correlating that to how older and younger generations often approach the discussion around \"In-Person\" and \"Digital\" ministry. His proposal, was less \"Either/or\" and instead it was a \"Both/And\" approach. One that he likes to call \"Hybrid\"\nWhat can the church take that is set to defacto \"In-Person\" only and create digital versions and digital access points for those same elements? Such as sermons, community and Bible reading.\n\nFull transcripts and other resources available at: http://www.hybridministry.xyz\nFREE Social media checklist at: https://merry-swamp-3547.fireside.fm/articles/free-social-media-checklist\nOr come hang on TikTok at http://www.tiktok.com/@clasonnick\n\nTIMECODES\n00:00-04:12 What we can learn from The Office\n04:12-07:24 Digital - Ryan\n07:24-09:16 In Person - Michael\n09:16-11:21 How to make those two become Hybrid\n11:21-14:57 Sermons\n14:57-16:12 Helping People Find Community\n16:12-17:53 Bible Reading\n17:53-19:38 Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. So excited to be here with you. My name is Nick Clason, and I am of course your host. Glad to have you today. You know, I wanted to talk a little bit about, um, a little bit different of an episode today. I wanted to look at an episode from the American TV show, the Office. Now obviously, like many, many of us are very familiar with this television show, right? Um, and you know, it's actually really funny. I have a coworker who's younger, she's in her twenties, and she didn't even know that the show ever even aired on like Network tv. She thought it was always a streaming show. So anyway, so I'm, I'm doing a little re-watch of this show, and I mean, here's the thing, like truth be told, I'm kind of like always doing a re-watch of this show. \n\nNick Clason (00:53):\nI'm always, it's always at some level or some layer available to me. But the episode in particular that I wanted to focus on was from season four, episode two. It's called Dunder Mifflin Infinity. And if you're not familiar with the show, let me just bring you up to speed a little bit on it. So, Ryan, new manager at Dunder Mifflin. Um, Michael is still the, uh, the regional manager, the guy that everyone's kind of like used to and, and no, and he's famous and whatever and whatnot. Ryan is now his boss. And so that lasts for about a season. But Ryan is this new kind of young, up and coming guy. And so Ryan's entire like focus and identity and purpose is, he wants to bring D Mifflin into the 21st century. He wants to digitize them. And so Ryan is sort of this all digital, this all kind of person, right? \n\nNick Clason (01:40):\nOnline is the future. This is how it needs to happen, this is how it goes. Eventually, Ryan ends up in jail for fraud. So it doesn't exactly end up well for him, but let's just take a look at this episode in a microcosm. Um, conversely, there's Michael, who's old school. Michael's all about relationships. Michael's all about customer service. That's always sort of been done. Mifflin's calling card in the office is they're able to, um, out customer service, the big box retail guys. So what they're doing constantly in all of their sales and all those things is they're saying like, Hey, we're better than Staples. We're better than Office Depot, and we're able to supply you guys with the best possible customer service. And so we have Michael, basically we have Michael versus Ryan, right? In this, in this episode. And as I was watching it, it made me, um, it made me really like interested in this juxtaposition that we find ourselves in the church, in digital versus in person. \n\nNick Clason (02:41):\nAll right? And so, um, basically to, to summarize, uh, the rest of the episode, Ryan's pushing everyone to be more digital, gives everybody blackberries. Like that's the whole thing. Michael is opposing it. Jan, his now, uh, girlfriend is telling him that, um, he can sue Ryan for being, um, ages istic, um, and pushing out all the old people. And so, um, in an attempt to win everybody back over, Michael takes gift baskets to 10 clients that they've lost and that have, uh, switched over to other companies. And in that, while he's doing that, right, people are like, Hey, um, thank you so much for this gift basket, but that website thing that you're talking about, that's actually quite interesting to me. So let me know when that's a, when that's up and running. I'll be interested in exploring coming back to your company. And so there's wins for them, um, but there still are wins in the kind of like customer service side of things. \n\nNick Clason (03:41):\nAnd so if you're a fan of the show at all, uh, just real quick, Michael drives his car into a lake because he is following a GPS way too closely and way too literally. And, um, he comes back to the office soaking wet and he thinks that he's lost. And, but in the meantime, for some reason, Ryan doesn't have the kones to stand up to Michael and just put him in his place, which I always find odd and interesting, but it's just this kind of weird tension between the digital guy and the in-person guy. So let's explore digital real quick. So Ryan is the digital guy where online is the future. And, and it's where everyone's going. I mean, that's kind of the entire thrust of the entire nine seasons, right? Is that this company is becoming so irrelevant with how they're doing things that like all the other guys are, are passing them. \n\nNick Clason (04:28):\nLike even in the beginning of this episode, there's a funny kind of bit where Ryan is talking about the overhaul of the website, and Jim goes, well, I don't know what's wrong with our website. And he goes to it and it's got like this little, uh, stick figure animation that says under construction coming soon, and it gives like a year. And like at the time of the airing, like that year had already passed. And so therefore it just goes to show that they had not at all and in any way been investing in their website, which is such a wild thing to think about how recently this show aired. Like that was, that's an, that was a necessary thing for people back then, or at least I feel like it should have been. And maybe, um, I'm forgetting how much older that show is, right? \n\nNick Clason (05:08):\nBut anyway, so Ryan's coming in and he's ready to overhaul this whole thing. And I, I see elements of myself in Ryan, um, and how I viewed digital ministry, um, very recently, and even maybe still a little bit if I am being completely and totally honest, right? So, uh, in the ways that I, I see myself like Ryan, I'm pushing all my chips into the middle, uh, saying I'm all in on online because I look at all the stats. I see that generation Z millennials, uh, high percentage of people are living their lives on Facebook. Uh, gen Z spends five to eight hours of screen time a day. And so therefore I'm like, we need to show up where they are. And I still believe those things, by the way, right? But sometimes at the, at the downfall of what happens on, uh, in an in-person experience or an in-person ministry type of moment, um, I forget that like there are valuable things, um, that can happen in the in-person type of moment. \n\nNick Clason (06:09):\nAnd also, uh, the way I am, I'm, I, I often play devil's advocate. And so I feel like in uh, organizations, I kind of come in and I end up sort of taking the role of the change agent. And so if everything is, uh, a pendulum swing to, um, all the in-person style of ministry, I'm trying to push them to think about things another way. Not that I don't agree with these things, but just that like this church or this organization that I'm working in, they don't need more of that, right? They need more of this. And so my attitude and my posture becomes one of kind of all in and continually pushing in that way. So, uh, definitely in the last church I worked in, like there was this big argument on the heels of Covid. Covid was over. People were done with it. \n\nNick Clason (06:52):\nThey were ready to either come back or be in person or give up online, whatever. And I thought we were doing some valuable things online. And so therefore, I was making an attempt to continue to remain online. And so all I talked about all the things, I said, all my arguments were online, online, online. And I wonder if people that I worked with, like, do you, do you even care about some of this other in-person stuff? And the answer of course is, yes, I did. Right? But like, because of my personality and my devil's advocate this, I needed to keep pushing about it that way. \n\nNick Clason (07:26):\nSo let's look at Michael. Michael, anti-d digital anti online wants to be all about in-person, right? He's saying customer service still matters. He brings the gift baskets to all of his customers. I would say that I resonate with Michael in this episode very much like when I, uh, was back in Bible college, right? Um, in a lot of ways when I'm in college, I didn't have the ability to kind of nuance or think about things or see things in other ways. And so like this, like this is the way that it has to be. This is the way it's supposed to be very like dogmatic, right? Like I would say you can't do church without being together. Um, and I've even had conversations with, uh, former students of mine who've said those types of things, like, well, preaching has to be in person. And maybe one day I'll do a deep dive. \n\nNick Clason (08:14):\nUm, first of all, I need to do some study into the theology of preaching in the theology of proclaiming God's word, right? But like, I need to look into that and say like, can preaching and can the exposition or delivering of God's word be done in a different way than behind a pulpit? And I guess I would have to say, I think it has to be, because biblically speaking, most pastors, exhorters teachers, overseers, shepherds, were not behind a pulpit. Like that's, that's a much more recent phenomenon. And so to say that that's the only way it can be can't actually be true. Cuz if you look at the Bible, that's not the way it was back then. And if we wanna wanna be true to what the Bible has to say and what the word of God has to say, then I don't know that we can make that, that, you know, conclusion. \n\nNick Clason (09:03):\nExactly. And so we see Michael very much in that like, this is how it has to be unwilling to kind of move and change and flex and adopt and become different, right? Like with the times and like, what's going on? All right, so that was Ryan. That was Michael. Well, now let's look at a hybrid approach to this, right? Because as I was watching this, obviously it's for comedy and obviously, right, it's for show, but Ryan and Michael, in my personal opinion were both right, but both of them were so consumed with winning, right? That like, it became, uh, comical about who is gonna win this guy or that guy, right? So, so Michael didn't want to go online at all. And I think that's dumb. Like there is going to be value in that, especially when you're watching the episode and some of the customers that he's seeing are like, uh, yeah, let me know when your website's back. \n\nNick Clason (09:57):\nI think that they could do both, right? They could, they could have good customer service and have a good online sort of port, uh, portal, right? And make those things marry together. I think that, um, they could really serve their customers well cuz they are still small. And so if they were able to come up with a relevant, useful, good, uh, website, then could they bring that to their customers? And I think the answer to that is yes. And I wish that they would've, uh, seen that and that Michael and Ryan would've come together and willing and were willing more to work in like, sort of like a hybrid sort of way. I think. Um, Ryan wanted to go strictly online and was not concerned about losing the touch of, uh, their personal, uh, customer service, their personal touchability that Dunder Mifflin had. And I think that that's a big loss for him. \n\nNick Clason (10:47):\nI think he's missing out on a pretty important moment. Why? Because, uh, Ryan, uh, didn't know what d mifflin's as up the sleeve was. The asep the sleeve was their customer service. So the people that were choosing to be with them did not want to be with them because of a nice new flashy website. Of course, he's thinking about reaching people, but how do you retain the people that are already there, um, as customers of your paper company? Okay? So I think both of them play a role. I think they mesh together really well. And at that intersection is where we find hybrid ministry. So let's explore in church, um, the pairing of the Ryan and the Michael, and where can some live things that we have a church have adopted or have become customary or we're just so used to, where can some of those live things be made more digital? \n\nNick Clason (11:39):\nOkay, so number one, we have sermons. Let's talk about sermons again. I think one day I'd love to do a deep dive, maybe that'll be a future episode here of, um, sermons and exposition of the Bible and teaching and proclaiming of, of God's word. Um, where can some of those things be made into a digital format? Well, first and foremost, if you are preaching a sermon every single week, you can record that audio and immediately turn that into podcast. I read something that, um, the majority of adults, uh, listened to eight hours of podcasts a week. And so, um, I know like last week, for example, let me give you an example of my own life. I went to like a membership class at my church and I've told you guys, I'm new at my church. Um, and we weren't able to go to service or we were, but we kind of chose not to. \n\nNick Clason (12:28):\nSo hopefully anyone who like, um, I work for, sorry about that. Um, and guess what I did? I, I went and I was like, I'm gonna listen to this podcast, uh, later throughout the week. And so that is a really easy way for, for people in your church who miss. And it might even be, uh, easy way for people, um, who are unconnected to your church to come to, uh, at least an awareness of your church at a very like elementary level. And all you need to do is some simple plugin things into your audio board, capture your pastor's audio, some pretty basic mixing on the back end. You maybe don't even need to do a ton, as long as it doesn't sound horrendous. And then just upload that thing to an iTunes, um, apple podcast, Spotify podcast capture so that people can discover it. \n\nNick Clason (13:15):\nAnother layer to that of course could be to create like YouTube sermons. So to record your, um, sermon and your audio and pair those together. Of course, if you listen to my last episode, um, my 2023 and Beyond YouTube strategy for churches, I highly, highly recommend pre-filing your content, pairing down your sermons. Cuz most sermons or lectures are anywhere from 25 to 45 minutes long. And that's a little bit too long for the YouTube algorithm. You want to try and slide somewhere between that 12 and 18 minute range for videos on YouTube. So of course you could do that as well. Again, all you're doing is taking your content from your sermon and you're overlaying it and creating an opportunity for it to be digital, right? So like then another option is you have your sermons. So break those up into small short TikTok clips. \n\nNick Clason (14:07):\nLike if you're not good at video editing, an option that you can do is you can take, uh, just a camera like I'm doing and talk directly into it and create 30 to 62nd clips from your message. Like you already have the content. So even if you can't get a clip from the actual pastor preaching a sermon, you can still use the same topic or the same content or the same passage and rip that post that and do 3, 4, 5 different little like sermon clips throughout the week. You can use that in short form video and everything, every single platform, Facebook, Instagram, YouTube, and TikTok are all about the short form video content. So use those things to your advantage. So with your sermons, you got got audio podcasts, you got YouTube videos, and you also have short form video. TikTok style clips. Another option for a thing that, um, is done live, but can be made. \n\nNick Clason (15:03):\nUm, digital is a group finder. Most churches are all about community, are about helping people get connected, find their place, find their place to serve, uh, find, have something on your website that operates as a connection portal, uh, connect group, a small group, a grow group, or whatever you call your small groups. Have people be able to go on there and browse and search, make it user friendly. Uh, a lot of church management softwares will have those things as an available option that you can use some sort of group finder type of thing or just build something on your website. But the reality is, is like in my personal life, if I can't get an appointment with a dentist or a doctor or whatever through creating an appointment online, I don't want to use them. So I'm probably not gonna call, I'm probably not gonna email. \n\nNick Clason (15:51):\nI might email. Um, but if I can have a full service, create an appointment type of thing online, I'm gonna do that. And I think the same is true for churches, especially for finding community, for finding groups, for finding places to jump in, uh, and be able to serve. So create something that's full scale, full service and available for your people to use, uh, to find community. The last option is daily devotionals. We all know the importance of getting people in the word, but there's a recent stat out there that said 8% of Christ following Christians, uh, read the Bible only one time a week, 8%. So how can we as a church, help give our people the tools that they have? There are an unlimited amount of tools. Now think about before the printing press. What did they have to use? They had to go to church to get the Bible, but now they can access it on their phone. \n\nNick Clason (16:45):\nProbably many of us have multiple Bibles on our shelves at home. So how can we help get people, um, using scripture throughout their week? So a couple of options are, uh, the U version Bible plan, uh, u version Bible app on people's phones. They have plans, you can read things together, you can also put sermon notes on there so that people can follow along. And then when they're done at the bottom, you can link out to a plan to read together or to encourage people to read through on their own u version. Done by Life Church is an absolutely incredible tool for churches and it's only getting better. So use that as something that you can help promote scripture and um, bible literacy with the people in your church and in your congregation. Another option, of course, like I said, is um, you can use devotional type content. \n\nNick Clason (17:28):\nSo this is different than sermon content, but devotional content or going deeper on the sermon or something like that. And you can do that in TikTok, real short form video. Uh, you can even do like a little mini-series, like how to read the Bible and do a three-part series and post it, uh, on your social media for the week. But what are different ways that you can use social media, short form video, TikTok and those types of things to create devotional type content. So like I said, I think that there's been this, this fight between digital Ryan Howard and in person Michael Scott in the Dunner Mifflin Affinity episode. And I just wish I could have got together and helped counsel them. Been like, this is how you can marry those two things. And I find that to be true in the church community and coming together and praying and crying on each other's shoulders and carrying one another's burdens. \n\nNick Clason (18:21):\nThat's so important. And it cannot be done digitally, but people also need to be discipled. People need to read Bible content. People need to hear the truth from God's word, and they're not always available to show up to your in-person event in a physical form. So what are ways that you can support people in your church to help them, uh, through the means, through the the phone that's sitting in their pocket to help coach them and and teach them what it's like to live a life? Um, that's not just digital, not just physical, but it's hybrid. Hey guys, once again, thanks for hanging out. Uh, we've, we have full transcripts for every single episode over at hybridministry.xyz. I'd love to encourage you to go check that out. It's a great place to find some stuff there. Also, um, on my personal TikTok @ClasonNick, c-l-a-s-o-n-n-i-c-k, uh, posting little clips, um, from podcast episodes, um, current and past. So go check out on, hang out with us there. Love to connect with you in that way. Until next time, we'll talk to you all later.","content_html":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick dissects an Office episode that he recently was viewing and correlating that to how older and younger generations often approach the discussion around \u0026quot;In-Person\u0026quot; and \u0026quot;Digital\u0026quot; ministry. His proposal, was less \u0026quot;Either/or\u0026quot; and instead it was a \u0026quot;Both/And\u0026quot; approach. One that he likes to call \u0026quot;Hybrid\u0026quot;\u003cbr\u003e\nWhat can the church take that is set to defacto \u0026quot;In-Person\u0026quot; only and create digital versions and digital access points for those same elements? Such as sermons, community and Bible reading.\u003c/p\u003e\n\n\u003cp\u003eFull transcripts and other resources available at: \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nFREE Social media checklist at: \u003ca href=\"https://merry-swamp-3547.fireside.fm/articles/free-social-media-checklist\" rel=\"nofollow\"\u003ehttps://merry-swamp-3547.fireside.fm/articles/free-social-media-checklist\u003c/a\u003e\u003cbr\u003e\nOr come hang on TikTok at \u003ca href=\"http://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttp://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-04:12 What we can learn from The Office\u003cbr\u003e\n04:12-07:24 Digital - Ryan\u003cbr\u003e\n07:24-09:16 In Person - Michael\u003cbr\u003e\n09:16-11:21 How to make those two become Hybrid\u003cbr\u003e\n11:21-14:57 Sermons\u003cbr\u003e\n14:57-16:12 Helping People Find Community\u003cbr\u003e\n16:12-17:53 Bible Reading\u003cbr\u003e\n17:53-19:38 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. So excited to be here with you. My name is Nick Clason, and I am of course your host. Glad to have you today. You know, I wanted to talk a little bit about, um, a little bit different of an episode today. I wanted to look at an episode from the American TV show, the Office. Now obviously, like many, many of us are very familiar with this television show, right? Um, and you know, it\u0026#39;s actually really funny. I have a coworker who\u0026#39;s younger, she\u0026#39;s in her twenties, and she didn\u0026#39;t even know that the show ever even aired on like Network tv. She thought it was always a streaming show. So anyway, so I\u0026#39;m, I\u0026#39;m doing a little re-watch of this show, and I mean, here\u0026#39;s the thing, like truth be told, I\u0026#39;m kind of like always doing a re-watch of this show. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:53):\u003cbr\u003e\nI\u0026#39;m always, it\u0026#39;s always at some level or some layer available to me. But the episode in particular that I wanted to focus on was from season four, episode two. It\u0026#39;s called Dunder Mifflin Infinity. And if you\u0026#39;re not familiar with the show, let me just bring you up to speed a little bit on it. So, Ryan, new manager at Dunder Mifflin. Um, Michael is still the, uh, the regional manager, the guy that everyone\u0026#39;s kind of like used to and, and no, and he\u0026#39;s famous and whatever and whatnot. Ryan is now his boss. And so that lasts for about a season. But Ryan is this new kind of young, up and coming guy. And so Ryan\u0026#39;s entire like focus and identity and purpose is, he wants to bring D Mifflin into the 21st century. He wants to digitize them. And so Ryan is sort of this all digital, this all kind of person, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:40):\u003cbr\u003e\nOnline is the future. This is how it needs to happen, this is how it goes. Eventually, Ryan ends up in jail for fraud. So it doesn\u0026#39;t exactly end up well for him, but let\u0026#39;s just take a look at this episode in a microcosm. Um, conversely, there\u0026#39;s Michael, who\u0026#39;s old school. Michael\u0026#39;s all about relationships. Michael\u0026#39;s all about customer service. That\u0026#39;s always sort of been done. Mifflin\u0026#39;s calling card in the office is they\u0026#39;re able to, um, out customer service, the big box retail guys. So what they\u0026#39;re doing constantly in all of their sales and all those things is they\u0026#39;re saying like, Hey, we\u0026#39;re better than Staples. We\u0026#39;re better than Office Depot, and we\u0026#39;re able to supply you guys with the best possible customer service. And so we have Michael, basically we have Michael versus Ryan, right? In this, in this episode. And as I was watching it, it made me, um, it made me really like interested in this juxtaposition that we find ourselves in the church, in digital versus in person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:41):\u003cbr\u003e\nAll right? And so, um, basically to, to summarize, uh, the rest of the episode, Ryan\u0026#39;s pushing everyone to be more digital, gives everybody blackberries. Like that\u0026#39;s the whole thing. Michael is opposing it. Jan, his now, uh, girlfriend is telling him that, um, he can sue Ryan for being, um, ages istic, um, and pushing out all the old people. And so, um, in an attempt to win everybody back over, Michael takes gift baskets to 10 clients that they\u0026#39;ve lost and that have, uh, switched over to other companies. And in that, while he\u0026#39;s doing that, right, people are like, Hey, um, thank you so much for this gift basket, but that website thing that you\u0026#39;re talking about, that\u0026#39;s actually quite interesting to me. So let me know when that\u0026#39;s a, when that\u0026#39;s up and running. I\u0026#39;ll be interested in exploring coming back to your company. And so there\u0026#39;s wins for them, um, but there still are wins in the kind of like customer service side of things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:41):\u003cbr\u003e\nAnd so if you\u0026#39;re a fan of the show at all, uh, just real quick, Michael drives his car into a lake because he is following a GPS way too closely and way too literally. And, um, he comes back to the office soaking wet and he thinks that he\u0026#39;s lost. And, but in the meantime, for some reason, Ryan doesn\u0026#39;t have the kones to stand up to Michael and just put him in his place, which I always find odd and interesting, but it\u0026#39;s just this kind of weird tension between the digital guy and the in-person guy. So let\u0026#39;s explore digital real quick. So Ryan is the digital guy where online is the future. And, and it\u0026#39;s where everyone\u0026#39;s going. I mean, that\u0026#39;s kind of the entire thrust of the entire nine seasons, right? Is that this company is becoming so irrelevant with how they\u0026#39;re doing things that like all the other guys are, are passing them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:28):\u003cbr\u003e\nLike even in the beginning of this episode, there\u0026#39;s a funny kind of bit where Ryan is talking about the overhaul of the website, and Jim goes, well, I don\u0026#39;t know what\u0026#39;s wrong with our website. And he goes to it and it\u0026#39;s got like this little, uh, stick figure animation that says under construction coming soon, and it gives like a year. And like at the time of the airing, like that year had already passed. And so therefore it just goes to show that they had not at all and in any way been investing in their website, which is such a wild thing to think about how recently this show aired. Like that was, that\u0026#39;s an, that was a necessary thing for people back then, or at least I feel like it should have been. And maybe, um, I\u0026#39;m forgetting how much older that show is, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:08):\u003cbr\u003e\nBut anyway, so Ryan\u0026#39;s coming in and he\u0026#39;s ready to overhaul this whole thing. And I, I see elements of myself in Ryan, um, and how I viewed digital ministry, um, very recently, and even maybe still a little bit if I am being completely and totally honest, right? So, uh, in the ways that I, I see myself like Ryan, I\u0026#39;m pushing all my chips into the middle, uh, saying I\u0026#39;m all in on online because I look at all the stats. I see that generation Z millennials, uh, high percentage of people are living their lives on Facebook. Uh, gen Z spends five to eight hours of screen time a day. And so therefore I\u0026#39;m like, we need to show up where they are. And I still believe those things, by the way, right? But sometimes at the, at the downfall of what happens on, uh, in an in-person experience or an in-person ministry type of moment, um, I forget that like there are valuable things, um, that can happen in the in-person type of moment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:09):\u003cbr\u003e\nAnd also, uh, the way I am, I\u0026#39;m, I, I often play devil\u0026#39;s advocate. And so I feel like in uh, organizations, I kind of come in and I end up sort of taking the role of the change agent. And so if everything is, uh, a pendulum swing to, um, all the in-person style of ministry, I\u0026#39;m trying to push them to think about things another way. Not that I don\u0026#39;t agree with these things, but just that like this church or this organization that I\u0026#39;m working in, they don\u0026#39;t need more of that, right? They need more of this. And so my attitude and my posture becomes one of kind of all in and continually pushing in that way. So, uh, definitely in the last church I worked in, like there was this big argument on the heels of Covid. Covid was over. People were done with it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:52):\u003cbr\u003e\nThey were ready to either come back or be in person or give up online, whatever. And I thought we were doing some valuable things online. And so therefore, I was making an attempt to continue to remain online. And so all I talked about all the things, I said, all my arguments were online, online, online. And I wonder if people that I worked with, like, do you, do you even care about some of this other in-person stuff? And the answer of course is, yes, I did. Right? But like, because of my personality and my devil\u0026#39;s advocate this, I needed to keep pushing about it that way. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:26):\u003cbr\u003e\nSo let\u0026#39;s look at Michael. Michael, anti-d digital anti online wants to be all about in-person, right? He\u0026#39;s saying customer service still matters. He brings the gift baskets to all of his customers. I would say that I resonate with Michael in this episode very much like when I, uh, was back in Bible college, right? Um, in a lot of ways when I\u0026#39;m in college, I didn\u0026#39;t have the ability to kind of nuance or think about things or see things in other ways. And so like this, like this is the way that it has to be. This is the way it\u0026#39;s supposed to be very like dogmatic, right? Like I would say you can\u0026#39;t do church without being together. Um, and I\u0026#39;ve even had conversations with, uh, former students of mine who\u0026#39;ve said those types of things, like, well, preaching has to be in person. And maybe one day I\u0026#39;ll do a deep dive. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:14):\u003cbr\u003e\nUm, first of all, I need to do some study into the theology of preaching in the theology of proclaiming God\u0026#39;s word, right? But like, I need to look into that and say like, can preaching and can the exposition or delivering of God\u0026#39;s word be done in a different way than behind a pulpit? And I guess I would have to say, I think it has to be, because biblically speaking, most pastors, exhorters teachers, overseers, shepherds, were not behind a pulpit. Like that\u0026#39;s, that\u0026#39;s a much more recent phenomenon. And so to say that that\u0026#39;s the only way it can be can\u0026#39;t actually be true. Cuz if you look at the Bible, that\u0026#39;s not the way it was back then. And if we wanna wanna be true to what the Bible has to say and what the word of God has to say, then I don\u0026#39;t know that we can make that, that, you know, conclusion. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:03):\u003cbr\u003e\nExactly. And so we see Michael very much in that like, this is how it has to be unwilling to kind of move and change and flex and adopt and become different, right? Like with the times and like, what\u0026#39;s going on? All right, so that was Ryan. That was Michael. Well, now let\u0026#39;s look at a hybrid approach to this, right? Because as I was watching this, obviously it\u0026#39;s for comedy and obviously, right, it\u0026#39;s for show, but Ryan and Michael, in my personal opinion were both right, but both of them were so consumed with winning, right? That like, it became, uh, comical about who is gonna win this guy or that guy, right? So, so Michael didn\u0026#39;t want to go online at all. And I think that\u0026#39;s dumb. Like there is going to be value in that, especially when you\u0026#39;re watching the episode and some of the customers that he\u0026#39;s seeing are like, uh, yeah, let me know when your website\u0026#39;s back. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:57):\u003cbr\u003e\nI think that they could do both, right? They could, they could have good customer service and have a good online sort of port, uh, portal, right? And make those things marry together. I think that, um, they could really serve their customers well cuz they are still small. And so if they were able to come up with a relevant, useful, good, uh, website, then could they bring that to their customers? And I think the answer to that is yes. And I wish that they would\u0026#39;ve, uh, seen that and that Michael and Ryan would\u0026#39;ve come together and willing and were willing more to work in like, sort of like a hybrid sort of way. I think. Um, Ryan wanted to go strictly online and was not concerned about losing the touch of, uh, their personal, uh, customer service, their personal touchability that Dunder Mifflin had. And I think that that\u0026#39;s a big loss for him. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:47):\u003cbr\u003e\nI think he\u0026#39;s missing out on a pretty important moment. Why? Because, uh, Ryan, uh, didn\u0026#39;t know what d mifflin\u0026#39;s as up the sleeve was. The asep the sleeve was their customer service. So the people that were choosing to be with them did not want to be with them because of a nice new flashy website. Of course, he\u0026#39;s thinking about reaching people, but how do you retain the people that are already there, um, as customers of your paper company? Okay? So I think both of them play a role. I think they mesh together really well. And at that intersection is where we find hybrid ministry. So let\u0026#39;s explore in church, um, the pairing of the Ryan and the Michael, and where can some live things that we have a church have adopted or have become customary or we\u0026#39;re just so used to, where can some of those live things be made more digital? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:39):\u003cbr\u003e\nOkay, so number one, we have sermons. Let\u0026#39;s talk about sermons again. I think one day I\u0026#39;d love to do a deep dive, maybe that\u0026#39;ll be a future episode here of, um, sermons and exposition of the Bible and teaching and proclaiming of, of God\u0026#39;s word. Um, where can some of those things be made into a digital format? Well, first and foremost, if you are preaching a sermon every single week, you can record that audio and immediately turn that into podcast. I read something that, um, the majority of adults, uh, listened to eight hours of podcasts a week. And so, um, I know like last week, for example, let me give you an example of my own life. I went to like a membership class at my church and I\u0026#39;ve told you guys, I\u0026#39;m new at my church. Um, and we weren\u0026#39;t able to go to service or we were, but we kind of chose not to. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:28):\u003cbr\u003e\nSo hopefully anyone who like, um, I work for, sorry about that. Um, and guess what I did? I, I went and I was like, I\u0026#39;m gonna listen to this podcast, uh, later throughout the week. And so that is a really easy way for, for people in your church who miss. And it might even be, uh, easy way for people, um, who are unconnected to your church to come to, uh, at least an awareness of your church at a very like elementary level. And all you need to do is some simple plugin things into your audio board, capture your pastor\u0026#39;s audio, some pretty basic mixing on the back end. You maybe don\u0026#39;t even need to do a ton, as long as it doesn\u0026#39;t sound horrendous. And then just upload that thing to an iTunes, um, apple podcast, Spotify podcast capture so that people can discover it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:15):\u003cbr\u003e\nAnother layer to that of course could be to create like YouTube sermons. So to record your, um, sermon and your audio and pair those together. Of course, if you listen to my last episode, um, my 2023 and Beyond YouTube strategy for churches, I highly, highly recommend pre-filing your content, pairing down your sermons. Cuz most sermons or lectures are anywhere from 25 to 45 minutes long. And that\u0026#39;s a little bit too long for the YouTube algorithm. You want to try and slide somewhere between that 12 and 18 minute range for videos on YouTube. So of course you could do that as well. Again, all you\u0026#39;re doing is taking your content from your sermon and you\u0026#39;re overlaying it and creating an opportunity for it to be digital, right? So like then another option is you have your sermons. So break those up into small short TikTok clips. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:07):\u003cbr\u003e\nLike if you\u0026#39;re not good at video editing, an option that you can do is you can take, uh, just a camera like I\u0026#39;m doing and talk directly into it and create 30 to 62nd clips from your message. Like you already have the content. So even if you can\u0026#39;t get a clip from the actual pastor preaching a sermon, you can still use the same topic or the same content or the same passage and rip that post that and do 3, 4, 5 different little like sermon clips throughout the week. You can use that in short form video and everything, every single platform, Facebook, Instagram, YouTube, and TikTok are all about the short form video content. So use those things to your advantage. So with your sermons, you got got audio podcasts, you got YouTube videos, and you also have short form video. TikTok style clips. Another option for a thing that, um, is done live, but can be made. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:03):\u003cbr\u003e\nUm, digital is a group finder. Most churches are all about community, are about helping people get connected, find their place, find their place to serve, uh, find, have something on your website that operates as a connection portal, uh, connect group, a small group, a grow group, or whatever you call your small groups. Have people be able to go on there and browse and search, make it user friendly. Uh, a lot of church management softwares will have those things as an available option that you can use some sort of group finder type of thing or just build something on your website. But the reality is, is like in my personal life, if I can\u0026#39;t get an appointment with a dentist or a doctor or whatever through creating an appointment online, I don\u0026#39;t want to use them. So I\u0026#39;m probably not gonna call, I\u0026#39;m probably not gonna email. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:51):\u003cbr\u003e\nI might email. Um, but if I can have a full service, create an appointment type of thing online, I\u0026#39;m gonna do that. And I think the same is true for churches, especially for finding community, for finding groups, for finding places to jump in, uh, and be able to serve. So create something that\u0026#39;s full scale, full service and available for your people to use, uh, to find community. The last option is daily devotionals. We all know the importance of getting people in the word, but there\u0026#39;s a recent stat out there that said 8% of Christ following Christians, uh, read the Bible only one time a week, 8%. So how can we as a church, help give our people the tools that they have? There are an unlimited amount of tools. Now think about before the printing press. What did they have to use? They had to go to church to get the Bible, but now they can access it on their phone. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:45):\u003cbr\u003e\nProbably many of us have multiple Bibles on our shelves at home. So how can we help get people, um, using scripture throughout their week? So a couple of options are, uh, the U version Bible plan, uh, u version Bible app on people\u0026#39;s phones. They have plans, you can read things together, you can also put sermon notes on there so that people can follow along. And then when they\u0026#39;re done at the bottom, you can link out to a plan to read together or to encourage people to read through on their own u version. Done by Life Church is an absolutely incredible tool for churches and it\u0026#39;s only getting better. So use that as something that you can help promote scripture and um, bible literacy with the people in your church and in your congregation. Another option, of course, like I said, is um, you can use devotional type content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:28):\u003cbr\u003e\nSo this is different than sermon content, but devotional content or going deeper on the sermon or something like that. And you can do that in TikTok, real short form video. Uh, you can even do like a little mini-series, like how to read the Bible and do a three-part series and post it, uh, on your social media for the week. But what are different ways that you can use social media, short form video, TikTok and those types of things to create devotional type content. So like I said, I think that there\u0026#39;s been this, this fight between digital Ryan Howard and in person Michael Scott in the Dunner Mifflin Affinity episode. And I just wish I could have got together and helped counsel them. Been like, this is how you can marry those two things. And I find that to be true in the church community and coming together and praying and crying on each other\u0026#39;s shoulders and carrying one another\u0026#39;s burdens. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:21):\u003cbr\u003e\nThat\u0026#39;s so important. And it cannot be done digitally, but people also need to be discipled. People need to read Bible content. People need to hear the truth from God\u0026#39;s word, and they\u0026#39;re not always available to show up to your in-person event in a physical form. So what are ways that you can support people in your church to help them, uh, through the means, through the the phone that\u0026#39;s sitting in their pocket to help coach them and and teach them what it\u0026#39;s like to live a life? Um, that\u0026#39;s not just digital, not just physical, but it\u0026#39;s hybrid. Hey guys, once again, thanks for hanging out. Uh, we\u0026#39;ve, we have full transcripts for every single episode over at hybridministry.xyz. I\u0026#39;d love to encourage you to go check that out. It\u0026#39;s a great place to find some stuff there. Also, um, on my personal TikTok @ClasonNick, c-l-a-s-o-n-n-i-c-k, uh, posting little clips, um, from podcast episodes, um, current and past. So go check out on, hang out with us there. Love to connect with you in that way. Until next time, we\u0026#39;ll talk to you all later.\u003c/p\u003e","summary":"In this episode, Nick dissects an Office episode that he recently was viewing and correlates that to how older and younger generations often approach the discussion around \"In-Person\" and \"Digital\" ministry. His proposal was less \"Either/or\" and instead it was a \"Both/And\" approach. One that he likes to call \"Hybrid\"\r\nWhat can the church take that is set to defacto \"In-Person\" only and create digital versions and digital access points for those same elements? Such as sermons, community and Bible reading.","date_published":"2022-12-15T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/bf95f38c-4d91-4927-8bd3-7a74fbcb1f46.mp3","mime_type":"audio/mpeg","size_in_bytes":9534877,"duration_in_seconds":1178}]},{"id":"d7196bd9-2492-4f20-9d48-b18b31d3e453","title":"Episode 021: Social Media in 2023 with new rules, remaining healthy personally while using social media as a tool, and the Best YouTube strategy of 2023 and Beyond!","url":"https://www.hybridministry.xyz/021","content_text":"SUMMARY\nIn this episode Nick discusses how to approach the new wave of social media, which is more about discoverability than it is about a custom curated feed. Additionally, Nick wades into the topics about remaining personally healthy while managine a social media profile and strategy. Finally, Nick discusses his personal favorite YouTube church content strategy for 2023 and beyond.\n\nFollow along at http://www.hybridministry.xyz\nOr on TikTok at https://www.tiktok.com/@clasonnick\n\nTIMECODES\n00:00-01:59 - Intro\n01:59-10:46 - How do we approach this new wave of algorithim based on discoverability?\n10:46-17:31 - How do we navigate boundaries with social media?\n17:31-23:30 - The Best Church YouTube strategy for 2023 and beyond\n23:30-24:48 - Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWhat is going on? Hybrid Ministry podcast. My name is Nick Clason. I am your host. Excited to be back with you again. In today's episode, I wanted to just touch on three different topics. Number one, how do we as content creators, as social media managers, as uh, church marketing, uh, aficionados, though none of us really probably went to school for church marketing. How do we handle the new phenomenon that we are in with a discoverability algorithm as opposed to a curated four year followers type algorithm that we used to experience or we were so accustomed to experiencing with Facebook and Instagram? The other thing I wanna look at is I wanna talk about how do we handle and navigate the fact that these, uh, phones and social media apps are so, uh, addicted, they literally mess with our brains. How do we navigate that? How do we handle that? \n\nNick Clason (01:02):\nAnd is the means with which we are using to push out our content, is that the actual message? And what does that communicate to our church people? And then lastly, uh, I want to, I wanna lay up for you what I think to be the best small church and potentially even bigger than just small church YouTube strategy for churches in 2023. So let's get this thing started, but before we do, don't forget, like, subscribe. Um, you know what I switched over from, uh, focusing on my attention over on Twitter? We are now, um, at my personal Instagram, um, @ClasonNick, uh, on TikTok for, um, all the things that we have. Social media, also swing by hybridministry.xyz, which is the home of this podcast where you can find everything that you ever need, including show notes and transcripts. Those are there every single episode for you for free. \n\nNick Clason (01:56):\nLet's get this thing started. So, how do we handle, how do we approach a discoverability algorithm? So the first thing you need to know is what is a discoverability algorithm? TikTok is the, um, is the platform that made this discoverability algorithm famous. You'll know if you're on TikTok, that there's a friends panel and there is a fyp or a four you panel. The reality is most of the content that you see on TikTok, it's probably done by people that you have discovered as opposed to people that you are actually friends with. What that means is the algorithm is smart and it understands that it knows who you interact with, what videos you watch the longest, which ones you share the most, which ones you like the most, which ones you save the most. And it highlights those. It indexes those and then it comes back and it feeds you more of that content. \n\nNick Clason (02:44):\nIt's honestly astonishing and bewildering and a little bit frightening how smart it is at knowing you and knowing me. So how do we as churches in 2022 and beyond handle, uh, approaching platforms with discoverability algorithms? Cuz here's the thing. You at the church might be thinking, well, that's fine, but I'm not on TikTok. The problem is every social platform, YouTube, Facebook, and now Instagram are going all in on short form video discoverability platforms in an attempt and in an effort to keep up with the phenomenon that is TikTok. So what do we do about that? Because, uh, you can choose to ignore it. And I would imagine that some churches are going to do that because, um, they might see TikTok is dangerous or it's perilous, or it's just another platform that they have to manage and they don't have the ability, effort, bandwidth to go in and make it happen. \n\nNick Clason (03:41):\nBut what do you do? Because honestly, it's a very different approach. Let's think about Facebook circa 2008. You would get people to like your page from your church, Hey, go like us on Facebook, click on notifications. And then what churches auto almost automatically did was they used and viewed social media as an extension of their communication strategy. So then churches, um, and organizations like churches got very, very, uh, complacent to just simply post announcements, Hey, come to the church potluck, Hey, come to the, the live nativity that we're having. Hey, come to the, uh, churchwide, you know, Frisbee golf championship. Yeah, I don't know, whatever. Right? And it's just announcement, announcement, announcement. Why? I think a couple of reasons. I think number one, um, the, the whirlwind is fierce in churches, you got an event once a week that you are hosting and pulling off. \n\nNick Clason (04:36):\nThat's not to mention any of the special events that you have all throughout the year. And so it can feel like you're in the event planning and facility rental or facility usage environment or, or space. And so those things are, um, just fierce. They're just coming at you hot every single week, sometimes multiple times a week. And so then therefore, as opposed to crafting and curating a tailor made for you social media, um, first strategy, it's just like, oh, the Johnson said they didn't know about the Frisbee golf tournament that might they follow us on Facebook. I know that you know what I'm gonna do. I'm gonna post an announcement, make sure I never miss an announcement. Here's the thing. The reality is those aren't the type of fees that we have anymore. If you as a page want to get seen, in most cases, you're gonna have to pay, and that's gonna be a sponsored thing. \n\nNick Clason (05:28):\nIt's advertisement at that point. So, uh, and you can't do that as a church if you have the budget dollars to do it. And it's advantageous to you to get more people to the Fri be golf tournament. But here's what I would argue. If you are going to start paying, um, then, then what you're looking to do is you are looking to reach a unique audience. And that's the thing that this discoverability, this fy p this four you type thing that TikTok has made famous but has since been adopted by all these other platforms. Um, that is what you have the opportunity to do. You have an opportunity to reach a different audience than those who already follow you. So what you need to know is, number one, uh, it may not be the most advantageous for you to go into your TikTok and just continue to post a video announcements from your church to the things that are aimed at your inside people. \n\nNick Clason (06:19):\nYou're gonna wanna post things. If you do, do any sort of announcement type things, um, that are hopefully able for other people that do not go to your church to discover it, to find it, and to hopefully then take a, a next step, an action step towards you or towards your church. One of the other things that makes it fun is that TikTok is all about trends. And so one of the best ways to get discovered is show up in people's FY P is do the things that are already popular on TikTok. And so grab a trend and, and, and put your church event kind of stamp on that thing. If you do want more people at the Frisbee golf tournament, then go on, find what songs are viral, find what trends are happening a lot, how do you do that? Spend time on there. \n\nNick Clason (07:04):\nAnd if you spend a little bit of time on there as a consumer, um, all you gotta do is just click save, save, save, save, save. Then they'll save onto your profile, whether that be your church profile or your individual profile. Either way, you can kind of go back and create an archived kinda library of things that you don't want to forget. Then use those throughout the week as you're posting. But here's the other thing, beyond just like announcements or beyond just like events, is you now have the opportunity to sit and speak into a camera and broadcast the message of Jesus to those around you. Now, you might be thinking like, that's not a very advantageous strategy because I'm a church located in the local demographic, and I don't want to just reach people that are miles and miles away from my church and will never have the opportunity to attend. \n\nNick Clason (07:48):\nI get that. One thing that's actually really cool that we've discovered about the TikTok algorithm is it actually does prioritize and highlight a local geographical spreading. It's a little bit like a bullseye, and so it'll pump it out to people that follow you first, and if it performs well, it'll pump it out to people in your local geographical region. And then a little bit further and a little bit further, and finally a little bit further can tell you're like all the way viral. If you're obviously all the way viral, it's not, it's gonna be reaching people yes, that are far away from your church, but know that those first couple of layers are a little bit more like localized to where your environment is. And so as we are pro uh, producing and putting more content out on these platforms, I just wanna encourage you to think a little bit differently, think less about the Johnsons who missed the announcement for the Frisbee golf tournament, and be thinking about people who may be far from God, who may not have a faith background just yet. \n\nNick Clason (08:42):\nAnd how can your church help spread and share the message and hope that's found in Jesus through a simple means and a simple unpolished not, uh, super well produced or super organized selfie style cell phone based video that honestly doesn't take that long for you to do. The opportunity is amazing. I'll just say anecdotally speaking, I started doing this stupid thing on my TikTok where I try and get, um, 2000 total touchdowns from, uh, players who played in the nfl. So I saw a guy do it, and it's got this filter where it puts a team and they cycle through the teams. They go on my forehead and it stops. And then I pick a player, any player that ever played for that franchise, and then I go and I like look up how many total touchdowns they've ever had in their career. My goal is with two quarterback slots, two running back slots, three receiver slots, and two tight end slots to be able, uh, to, to come up with 2000 touchdowns. \n\nNick Clason (09:39):\nIt's honestly quite hard. And really, like you have to, you have to get the heaviest hitters, like the top of the quarterback position, top of the running back, top of the receiver to even ever get there. I've done the math, like, is this ever gonna be possible? But those videos have gone freaking bananas, like, I don't understand it. And more and more and more and more and more people are following me and, and like coming into contact with my content. And so now I'm like, Hey, wait a minute. Like now there's a little bit of an audience here. So what if I use this to start helping show, push, promote, and talk about this hybrid ministry digital ministry type of ID idea? And so it's just so fascinating to see how that algorithm works. Like once something catches, it catches and you have absolutely no rhyme or reason or understanding of why that might be the case, but if it does, it does. And so, uh, don't get discouraged. Keep producing, keep saying faithful. Um, and eventually something's gonna pop. And um, it, it's never gonna be the thing that you expect it to be, but once something does, then the things that you do want pushed the things that you do wanna put on your channel, uh, those will become more and more and more accessible, findable, adaptable to your audience. \n\nNick Clason (10:48):\nAll right, so what do we do? Uh, with the fact that we, uh, know that our cell phones, we know that our devices are smart technologies are literally flooding our brains with dopamine every single time that we open unlock, um, and light our brains up with just this hit of like, Hey, this is, this is a good thing. And how do we handle that? I wanna approach this on two fronts. Number one, how do we personally handle that? And then number two, um, what does it communicate to the people that go to our church that follow us, that we're trying to promote good, solid, um, healthy practices, not just spiritually healthy, but but physically healthy and emotionally healthy and, um, you know, healthy, uh, like purity wise, like all those types of things. Like how do we handle that is the means. TikTok, for example, probably first and foremost, which has a very addictive, uh, sort of, um, framework built into it. \n\nNick Clason (11:46):\nDoes that communicate something that we don't really want to be getting behind or that we want to get, um, that we wanna be, be promoting, uh, to the people that follow us? Well, first and foremost, you need to know, right? That like, that decision lies squarely on a couple people's shoulders, your own that your own personal convictions, um, need to be kinda weighed out and, and challenged, I would say. And also if you go to a church where it's very much frowned upon or you've even been told not to, um, you know, en engage in that sort of platform, um, then those things are gonna kind of be done. Like for you, those decisions have been made for you, especially if it's done at the church level. Um, but how do we personally handle it? I would, I would say that, um, it's probably pretty, uh, tempting to spend just a lot of time on your cell phone, uh, because you are the social media content person. \n\nNick Clason (12:42):\nAnd so what are the personal boundaries that you need to put in place for that? So, um, just this week, uh, I got a, I got a new phone recently. A couple of things I've tried. I have a Google Pixel, uh, pro seven and every night, 10 o'clock, I turn my phone to a nighttime mode and it turns everything gray, which is an absolutely maddening thing to have happen when you're on your phone and all of a sudden it just flips to gray. But it does, it turns off all that, all that blue light stuff, right, that we know keeps us awake, that keeps our brains kind of like firing and stuff like that. And it hopefully calms it down. It also to me sort of signals like, yo, I start to wind, it's time to start to wind down, you know? Um, and, and it is not an enjoyable thing to look at my phone when it's gray. \n\nNick Clason (13:26):\nThe other thing I did was I put timers on certain apps, apps that I was spending, um, more time than I wanted to. You know, you get the screen time report or whatever, so you can put timers now on apps. And so as my, as, uh, in my ministry, I'm the primary content person, so I need to have those social media apps on my phone. Um, at least right now, unless, you know, I get a phone that's purchased only for the church or whatever, but like for right now, I need those on my phone, but I'm only limiting myself. It's like a half an hour a day because, uh, I can get everything I need. I can find content in the future and I can even spend a little bit of time like personally perusing social media. But if I'm on longer than an hour, cuz honestly, um, Instagram a half an hour and TikTok a half an hour, that adds up to an hour. \n\nNick Clason (14:10):\nThat's, that's a good chunk of my day, honestly, probably more than I need it to be, you know? Um, and so I may even evaluate that even after talking into this podcast here and, and back that down a little bit. But here's the thing, the reality is this, is that there are tools built into the phones and the devices that, um, that will help you maintain those boundaries. What, what then it really comes down to where the rubber really does meet the road is are you going to honor the, your own boundaries that you at one point in time set for yourself? Or are you gonna break them? Because you can of course go in and change the time or turn it off, snooze it, whatever. Um, but I would challenge you, I would challenge you to do that because we know that, um, it is not better for us to be people that are reliant upon technology. \n\nNick Clason (14:57):\nTechnology is a tool. And I would argue that, um, I'm very passionate about this hybrid, um, approach, this digital ministry sort of, um, phenomenon. But the reality is this is, it is simply a tool to share the message and hope of Jesus. And that's it. And if it is abused, then that is, that's not obviously the goal. And so, uh, it's simply a tool. It's simply a vehicle. And you know what? One day there's gonna be something that's more effective. Back when the Apostle Paul was writing the method and the means were letter writing, nowadays we don't really write letters. It would not be that effective for me to write a letter to a 15 year old to try and tell them about the gospel of Jesus. But it might be effective for me to post a 5, 10, 15 second, uh, video that talks about Jesus that they can, um, check out and that we then give them another kind of opportunity to then take a next step and to learn and dive deeper into the message and hope that's found in Jesus. \n\nNick Clason (15:49):\nAnd so, uh, then that leads me to the next question is the means the message. And I think, yeah, that is a dangerous and potentially very slippery slope. And that's again, something that you have to sort of navigate and wrestle to the ground at your own personal context in which you serve. But if we are wanting to reach people and if we are using this platform to reach people, is it a tool that can be harnessed for good? Absolutely. It absolutely can be used and harnessed for good. Is there evil in it? Sure. Is there bad stuff that you can find on the internet? Absolutely. Is there, uh, evil, evil and and danger when you do, uh, an overnight lock in with a bunch of teenagers and the potential risk for promiscuity and misbehavior and drugs, alcohol and stuff rises also? Yeah. Is it dangerous to get in the car every day and drive to work? \n\nNick Clason (16:44):\nYeah, it is, right? Like, so there are dangers and so you personally need to be smart. You need to model good digital hygiene. And I would also argue that we should be teaching our teenagers how to do that as well. We should be using that and viewing that as a discipleship moment to help craft and shape them. Like, Hey, how would Jesus handle technology? And um, I think he, I think he would, I think he would use it to exalt and glorify God the father. And honestly, that's what I want to do as well. But as I'm doing that, I don't wanna lose myself. I don't want to become addicted. Um, and I know, like I said, I just got a new phone. I know how addicting it has become. And so that's why I wanna put in more safeguards, more practices for me, uh, to navigate and handle those things well. \n\nNick Clason (17:33):\nOr I wanna talk about the best church YouTube strategy that I can think of. If you don't wanna go all out on a bunch of crazy gear, um, I would recommend this. I would recommend, and I talked about this a couple episodes ago, but I would recommend pre-filing your YouTube, um, your message content. So everything that you deliver every single week, sit down, get in front of the camera that is on the back of your cell phone that is sitting in your pocket right now that you're probably using to listen to or watch this video, okay? And then I would buy one, one primary piece of equipment that you need to get this thing started. A road video mic, m e c usbc, directional microphone for smartphones. Now, if you don't have a USBC connection, then just google the connection that you do have on your Apple iPhone pot, probably because you don't have an Android. \n\nNick Clason (18:24):\nUm, and use that shotgun mic in a controlled environment to have someone sit down in front of a set that looks nice, that has some decent lighting. I guess another, uh, potential piece of equipment that you may need is, um, a tripod to hold your phone up to aim at you or whatever, but prepare your content that you're gonna preach and prepare and teach in front of your congregants, whether it be adult students, whatever your context and deliver it before you get up on the stage to deliver it to the live room. Why? Well, two things. Number one, unless you already have the infrastructure for live streaming, then if you do, I would ignore this part, but if you do not, which, um, I talk to a lot of youth pastors who their churches may be live streaming, but they themselves are not live streaming. \n\nNick Clason (19:10):\nAnd I would argue that if there is a demographic that's worth, uh, putting content out to it is teenagers, it's Gen Z and soon to be, by the way, cuz they're right on the cusp. Generation alpha, okay? And so we should be trying to reach the natives, our, our teenagers, gen Z Alfa in their native tongue. And that's video that's digital. Now the thing is, you, if you're a youth pastor specifically, you're probably not meeting in the main room where you have access to all the live broadcast equipment. And if you are a church that you are the main pastor and you don't have that equipment yet, then I don't think that that's an issue. Cuz here's a couple of things that we know. The best performing YouTube videos fall somewhere between 12 and 18 minutes. So if you get up and you preach a 35 minute sermon and you post that entire thing to YouTube, that's not exactly, um, optimal for YouTube. \n\nNick Clason (20:03):\nAnd so what you can do when you pre-fill is you can adapt it so that what you're preaching, you're still preaching the same content, but you're pairing it down so that it fits into that 12 to 18 minute video. It's gonna perform best on YouTube that way. The other thing that it does is it lets you, um, focus on the camera. If you're watching this right now, you're watching me focus directly into the camera. I'm not preaching to a room of people behind me. You have no idea that behind me is, um, a giant bean bag and a chair and a dresser and a baby's crib. Um, that's not what you see, right? You're seeing what I want you to see, which is myself and the chair that I'm sitting in. The reality is that you can do all that. You can create a set, you can create something that looks kind of nice, something that's gonna catch a watcher's eye on, on a platform like YouTube. \n\nNick Clason (20:47):\nAnd you can speak directly into the camera when you just rip off your live stream, you're catering to the room. I remember when this happened to me one time, I was preaching a large, uh, multi megachurch from the broadcast location. And um, after I got done, the feedback I got was, Hey, pay more attention to the camera, right? Like, when I got up there, my natural propensity was to preach to the people in the room, which is what most of our natural propensities are, but they had a camera in the back and they were live streaming it. And so they're like, don't forget, you need to look down the barrel of that camera. That wasn't a natural experience for me. And if you're gonna start live streaming, that's probably also not a very natural experience for you, I would argue. Um, or at least I, I would make the bet that that's the case, right? \n\nNick Clason (21:32):\nAnd so what I want to propose and what I want to promote is I want you to just consider and think about what would it look like if you pre-filed your stuff. It would help you, uh, get it to the time and length that it needs to be to perform best on YouTube. And then it would also, uh, help you focus on the audience that's right there on the other side of the camera. The third thing that it does, and this is just um, something that I've, I've personally been experiencing learning and using is, um, it helps me get familiar with my content. So by the time I do step foot on the stage, I'm actually much more comfortable with the content cuz I've already dealt with it. I've already been in it, I've already delivered it one time. Um, and so then that way all I need to do is get up in and deliver it again, live to the room. \n\nNick Clason (22:18):\nBut I'm not as, um, I'm not as tied to my notes like I maybe would be otherwise because I've gone through 'em. I'm aware I, you know, I mean like, I get the flow, I get the rhythm. And so if you're a primary communicator, you, you probably understand that being more familiar with your notes than, as opposed to being less familiar. And I mean, a lot of pastors, a lot of good preachers, they do sit down, they do spend some time pouring over their notes before they get up live on the the stage. Why not have just one of those times? It's you doing it to a camera. So then what that does with the, the nice microphone, it gives you good audio, decent video. Even if you don't have the most up to date smartphone. There's a lot of really, really good, um, there's a lot of really, really good, uh, camera phones out there that take really good videos. \n\nNick Clason (23:02):\nAnd here's the thing, the reality is this video's probably gonna be consumed on a phone, you know what I mean? So, uh, you're shooting it on a phone to another phone, I don't think that's gonna be a gigantic deal. Um, don't let your creative department tell you otherwise. Uh, and then, uh, what that does is that then also helps you as a communicator get another shot at it. So that's my personal right now. Favorite YouTube strategy for 2022, 2023 and beyond. Hey, once again, thank you guys so much for hanging out on this episode. I cannot believe we are into the twenties already. Uh, had had fun having Kerry on the last couple. Um, been fun having a couple guests. Probably gonna try to get a few more guests here and there, but love having this, love having these conversations. Appreciate you all man. It would be amazing if you could give us a, like a rating, um, subscribe so that you get this delivered for free every time to your inbox. Check us out at hybrid ministry, um, on, uh, our hybridministry.xyz on website. Like I said at the top of the show, we have free transcripts that we provide to you for every single episode. Hopefully you find those, um, helpful. Go check them out. And until next time, talk to you later. See you.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode Nick discusses how to approach the new wave of social media, which is more about discoverability than it is about a custom curated feed. Additionally, Nick wades into the topics about remaining personally healthy while managine a social media profile and strategy. Finally, Nick discusses his personal favorite YouTube church content strategy for 2023 and beyond.\u003c/p\u003e\n\n\u003cp\u003eFollow along at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nOr on TikTok at \u003ca href=\"https://www.tiktok.com/@clasonnick\" rel=\"nofollow\"\u003ehttps://www.tiktok.com/@clasonnick\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:59 - Intro\u003cbr\u003e\n01:59-10:46 - How do we approach this new wave of algorithim based on discoverability?\u003cbr\u003e\n10:46-17:31 - How do we navigate boundaries with social media?\u003cbr\u003e\n17:31-23:30 - The Best Church YouTube strategy for 2023 and beyond\u003cbr\u003e\n23:30-24:48 - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWhat is going on? Hybrid Ministry podcast. My name is Nick Clason. I am your host. Excited to be back with you again. In today\u0026#39;s episode, I wanted to just touch on three different topics. Number one, how do we as content creators, as social media managers, as uh, church marketing, uh, aficionados, though none of us really probably went to school for church marketing. How do we handle the new phenomenon that we are in with a discoverability algorithm as opposed to a curated four year followers type algorithm that we used to experience or we were so accustomed to experiencing with Facebook and Instagram? The other thing I wanna look at is I wanna talk about how do we handle and navigate the fact that these, uh, phones and social media apps are so, uh, addicted, they literally mess with our brains. How do we navigate that? How do we handle that? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:02):\u003cbr\u003e\nAnd is the means with which we are using to push out our content, is that the actual message? And what does that communicate to our church people? And then lastly, uh, I want to, I wanna lay up for you what I think to be the best small church and potentially even bigger than just small church YouTube strategy for churches in 2023. So let\u0026#39;s get this thing started, but before we do, don\u0026#39;t forget, like, subscribe. Um, you know what I switched over from, uh, focusing on my attention over on Twitter? We are now, um, at my personal Instagram, um, @ClasonNick, uh, on TikTok for, um, all the things that we have. Social media, also swing by hybridministry.xyz, which is the home of this podcast where you can find everything that you ever need, including show notes and transcripts. Those are there every single episode for you for free. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:56):\u003cbr\u003e\nLet\u0026#39;s get this thing started. So, how do we handle, how do we approach a discoverability algorithm? So the first thing you need to know is what is a discoverability algorithm? TikTok is the, um, is the platform that made this discoverability algorithm famous. You\u0026#39;ll know if you\u0026#39;re on TikTok, that there\u0026#39;s a friends panel and there is a fyp or a four you panel. The reality is most of the content that you see on TikTok, it\u0026#39;s probably done by people that you have discovered as opposed to people that you are actually friends with. What that means is the algorithm is smart and it understands that it knows who you interact with, what videos you watch the longest, which ones you share the most, which ones you like the most, which ones you save the most. And it highlights those. It indexes those and then it comes back and it feeds you more of that content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:44):\u003cbr\u003e\nIt\u0026#39;s honestly astonishing and bewildering and a little bit frightening how smart it is at knowing you and knowing me. So how do we as churches in 2022 and beyond handle, uh, approaching platforms with discoverability algorithms? Cuz here\u0026#39;s the thing. You at the church might be thinking, well, that\u0026#39;s fine, but I\u0026#39;m not on TikTok. The problem is every social platform, YouTube, Facebook, and now Instagram are going all in on short form video discoverability platforms in an attempt and in an effort to keep up with the phenomenon that is TikTok. So what do we do about that? Because, uh, you can choose to ignore it. And I would imagine that some churches are going to do that because, um, they might see TikTok is dangerous or it\u0026#39;s perilous, or it\u0026#39;s just another platform that they have to manage and they don\u0026#39;t have the ability, effort, bandwidth to go in and make it happen. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:41):\u003cbr\u003e\nBut what do you do? Because honestly, it\u0026#39;s a very different approach. Let\u0026#39;s think about Facebook circa 2008. You would get people to like your page from your church, Hey, go like us on Facebook, click on notifications. And then what churches auto almost automatically did was they used and viewed social media as an extension of their communication strategy. So then churches, um, and organizations like churches got very, very, uh, complacent to just simply post announcements, Hey, come to the church potluck, Hey, come to the, the live nativity that we\u0026#39;re having. Hey, come to the, uh, churchwide, you know, Frisbee golf championship. Yeah, I don\u0026#39;t know, whatever. Right? And it\u0026#39;s just announcement, announcement, announcement. Why? I think a couple of reasons. I think number one, um, the, the whirlwind is fierce in churches, you got an event once a week that you are hosting and pulling off. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:36):\u003cbr\u003e\nThat\u0026#39;s not to mention any of the special events that you have all throughout the year. And so it can feel like you\u0026#39;re in the event planning and facility rental or facility usage environment or, or space. And so those things are, um, just fierce. They\u0026#39;re just coming at you hot every single week, sometimes multiple times a week. And so then therefore, as opposed to crafting and curating a tailor made for you social media, um, first strategy, it\u0026#39;s just like, oh, the Johnson said they didn\u0026#39;t know about the Frisbee golf tournament that might they follow us on Facebook. I know that you know what I\u0026#39;m gonna do. I\u0026#39;m gonna post an announcement, make sure I never miss an announcement. Here\u0026#39;s the thing. The reality is those aren\u0026#39;t the type of fees that we have anymore. If you as a page want to get seen, in most cases, you\u0026#39;re gonna have to pay, and that\u0026#39;s gonna be a sponsored thing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:28):\u003cbr\u003e\nIt\u0026#39;s advertisement at that point. So, uh, and you can\u0026#39;t do that as a church if you have the budget dollars to do it. And it\u0026#39;s advantageous to you to get more people to the Fri be golf tournament. But here\u0026#39;s what I would argue. If you are going to start paying, um, then, then what you\u0026#39;re looking to do is you are looking to reach a unique audience. And that\u0026#39;s the thing that this discoverability, this fy p this four you type thing that TikTok has made famous but has since been adopted by all these other platforms. Um, that is what you have the opportunity to do. You have an opportunity to reach a different audience than those who already follow you. So what you need to know is, number one, uh, it may not be the most advantageous for you to go into your TikTok and just continue to post a video announcements from your church to the things that are aimed at your inside people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:19):\u003cbr\u003e\nYou\u0026#39;re gonna wanna post things. If you do, do any sort of announcement type things, um, that are hopefully able for other people that do not go to your church to discover it, to find it, and to hopefully then take a, a next step, an action step towards you or towards your church. One of the other things that makes it fun is that TikTok is all about trends. And so one of the best ways to get discovered is show up in people\u0026#39;s FY P is do the things that are already popular on TikTok. And so grab a trend and, and, and put your church event kind of stamp on that thing. If you do want more people at the Frisbee golf tournament, then go on, find what songs are viral, find what trends are happening a lot, how do you do that? Spend time on there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:04):\u003cbr\u003e\nAnd if you spend a little bit of time on there as a consumer, um, all you gotta do is just click save, save, save, save, save. Then they\u0026#39;ll save onto your profile, whether that be your church profile or your individual profile. Either way, you can kind of go back and create an archived kinda library of things that you don\u0026#39;t want to forget. Then use those throughout the week as you\u0026#39;re posting. But here\u0026#39;s the other thing, beyond just like announcements or beyond just like events, is you now have the opportunity to sit and speak into a camera and broadcast the message of Jesus to those around you. Now, you might be thinking like, that\u0026#39;s not a very advantageous strategy because I\u0026#39;m a church located in the local demographic, and I don\u0026#39;t want to just reach people that are miles and miles away from my church and will never have the opportunity to attend. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:48):\u003cbr\u003e\nI get that. One thing that\u0026#39;s actually really cool that we\u0026#39;ve discovered about the TikTok algorithm is it actually does prioritize and highlight a local geographical spreading. It\u0026#39;s a little bit like a bullseye, and so it\u0026#39;ll pump it out to people that follow you first, and if it performs well, it\u0026#39;ll pump it out to people in your local geographical region. And then a little bit further and a little bit further, and finally a little bit further can tell you\u0026#39;re like all the way viral. If you\u0026#39;re obviously all the way viral, it\u0026#39;s not, it\u0026#39;s gonna be reaching people yes, that are far away from your church, but know that those first couple of layers are a little bit more like localized to where your environment is. And so as we are pro uh, producing and putting more content out on these platforms, I just wanna encourage you to think a little bit differently, think less about the Johnsons who missed the announcement for the Frisbee golf tournament, and be thinking about people who may be far from God, who may not have a faith background just yet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:42):\u003cbr\u003e\nAnd how can your church help spread and share the message and hope that\u0026#39;s found in Jesus through a simple means and a simple unpolished not, uh, super well produced or super organized selfie style cell phone based video that honestly doesn\u0026#39;t take that long for you to do. The opportunity is amazing. I\u0026#39;ll just say anecdotally speaking, I started doing this stupid thing on my TikTok where I try and get, um, 2000 total touchdowns from, uh, players who played in the nfl. So I saw a guy do it, and it\u0026#39;s got this filter where it puts a team and they cycle through the teams. They go on my forehead and it stops. And then I pick a player, any player that ever played for that franchise, and then I go and I like look up how many total touchdowns they\u0026#39;ve ever had in their career. My goal is with two quarterback slots, two running back slots, three receiver slots, and two tight end slots to be able, uh, to, to come up with 2000 touchdowns. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:39):\u003cbr\u003e\nIt\u0026#39;s honestly quite hard. And really, like you have to, you have to get the heaviest hitters, like the top of the quarterback position, top of the running back, top of the receiver to even ever get there. I\u0026#39;ve done the math, like, is this ever gonna be possible? But those videos have gone freaking bananas, like, I don\u0026#39;t understand it. And more and more and more and more and more people are following me and, and like coming into contact with my content. And so now I\u0026#39;m like, Hey, wait a minute. Like now there\u0026#39;s a little bit of an audience here. So what if I use this to start helping show, push, promote, and talk about this hybrid ministry digital ministry type of ID idea? And so it\u0026#39;s just so fascinating to see how that algorithm works. Like once something catches, it catches and you have absolutely no rhyme or reason or understanding of why that might be the case, but if it does, it does. And so, uh, don\u0026#39;t get discouraged. Keep producing, keep saying faithful. Um, and eventually something\u0026#39;s gonna pop. And um, it, it\u0026#39;s never gonna be the thing that you expect it to be, but once something does, then the things that you do want pushed the things that you do wanna put on your channel, uh, those will become more and more and more accessible, findable, adaptable to your audience. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:48):\u003cbr\u003e\nAll right, so what do we do? Uh, with the fact that we, uh, know that our cell phones, we know that our devices are smart technologies are literally flooding our brains with dopamine every single time that we open unlock, um, and light our brains up with just this hit of like, Hey, this is, this is a good thing. And how do we handle that? I wanna approach this on two fronts. Number one, how do we personally handle that? And then number two, um, what does it communicate to the people that go to our church that follow us, that we\u0026#39;re trying to promote good, solid, um, healthy practices, not just spiritually healthy, but but physically healthy and emotionally healthy and, um, you know, healthy, uh, like purity wise, like all those types of things. Like how do we handle that is the means. TikTok, for example, probably first and foremost, which has a very addictive, uh, sort of, um, framework built into it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:46):\u003cbr\u003e\nDoes that communicate something that we don\u0026#39;t really want to be getting behind or that we want to get, um, that we wanna be, be promoting, uh, to the people that follow us? Well, first and foremost, you need to know, right? That like, that decision lies squarely on a couple people\u0026#39;s shoulders, your own that your own personal convictions, um, need to be kinda weighed out and, and challenged, I would say. And also if you go to a church where it\u0026#39;s very much frowned upon or you\u0026#39;ve even been told not to, um, you know, en engage in that sort of platform, um, then those things are gonna kind of be done. Like for you, those decisions have been made for you, especially if it\u0026#39;s done at the church level. Um, but how do we personally handle it? I would, I would say that, um, it\u0026#39;s probably pretty, uh, tempting to spend just a lot of time on your cell phone, uh, because you are the social media content person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:42):\u003cbr\u003e\nAnd so what are the personal boundaries that you need to put in place for that? So, um, just this week, uh, I got a, I got a new phone recently. A couple of things I\u0026#39;ve tried. I have a Google Pixel, uh, pro seven and every night, 10 o\u0026#39;clock, I turn my phone to a nighttime mode and it turns everything gray, which is an absolutely maddening thing to have happen when you\u0026#39;re on your phone and all of a sudden it just flips to gray. But it does, it turns off all that, all that blue light stuff, right, that we know keeps us awake, that keeps our brains kind of like firing and stuff like that. And it hopefully calms it down. It also to me sort of signals like, yo, I start to wind, it\u0026#39;s time to start to wind down, you know? Um, and, and it is not an enjoyable thing to look at my phone when it\u0026#39;s gray. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:26):\u003cbr\u003e\nThe other thing I did was I put timers on certain apps, apps that I was spending, um, more time than I wanted to. You know, you get the screen time report or whatever, so you can put timers now on apps. And so as my, as, uh, in my ministry, I\u0026#39;m the primary content person, so I need to have those social media apps on my phone. Um, at least right now, unless, you know, I get a phone that\u0026#39;s purchased only for the church or whatever, but like for right now, I need those on my phone, but I\u0026#39;m only limiting myself. It\u0026#39;s like a half an hour a day because, uh, I can get everything I need. I can find content in the future and I can even spend a little bit of time like personally perusing social media. But if I\u0026#39;m on longer than an hour, cuz honestly, um, Instagram a half an hour and TikTok a half an hour, that adds up to an hour. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:10):\u003cbr\u003e\nThat\u0026#39;s, that\u0026#39;s a good chunk of my day, honestly, probably more than I need it to be, you know? Um, and so I may even evaluate that even after talking into this podcast here and, and back that down a little bit. But here\u0026#39;s the thing, the reality is this, is that there are tools built into the phones and the devices that, um, that will help you maintain those boundaries. What, what then it really comes down to where the rubber really does meet the road is are you going to honor the, your own boundaries that you at one point in time set for yourself? Or are you gonna break them? Because you can of course go in and change the time or turn it off, snooze it, whatever. Um, but I would challenge you, I would challenge you to do that because we know that, um, it is not better for us to be people that are reliant upon technology. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:57):\u003cbr\u003e\nTechnology is a tool. And I would argue that, um, I\u0026#39;m very passionate about this hybrid, um, approach, this digital ministry sort of, um, phenomenon. But the reality is this is, it is simply a tool to share the message and hope of Jesus. And that\u0026#39;s it. And if it is abused, then that is, that\u0026#39;s not obviously the goal. And so, uh, it\u0026#39;s simply a tool. It\u0026#39;s simply a vehicle. And you know what? One day there\u0026#39;s gonna be something that\u0026#39;s more effective. Back when the Apostle Paul was writing the method and the means were letter writing, nowadays we don\u0026#39;t really write letters. It would not be that effective for me to write a letter to a 15 year old to try and tell them about the gospel of Jesus. But it might be effective for me to post a 5, 10, 15 second, uh, video that talks about Jesus that they can, um, check out and that we then give them another kind of opportunity to then take a next step and to learn and dive deeper into the message and hope that\u0026#39;s found in Jesus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:49):\u003cbr\u003e\nAnd so, uh, then that leads me to the next question is the means the message. And I think, yeah, that is a dangerous and potentially very slippery slope. And that\u0026#39;s again, something that you have to sort of navigate and wrestle to the ground at your own personal context in which you serve. But if we are wanting to reach people and if we are using this platform to reach people, is it a tool that can be harnessed for good? Absolutely. It absolutely can be used and harnessed for good. Is there evil in it? Sure. Is there bad stuff that you can find on the internet? Absolutely. Is there, uh, evil, evil and and danger when you do, uh, an overnight lock in with a bunch of teenagers and the potential risk for promiscuity and misbehavior and drugs, alcohol and stuff rises also? Yeah. Is it dangerous to get in the car every day and drive to work? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:44):\u003cbr\u003e\nYeah, it is, right? Like, so there are dangers and so you personally need to be smart. You need to model good digital hygiene. And I would also argue that we should be teaching our teenagers how to do that as well. We should be using that and viewing that as a discipleship moment to help craft and shape them. Like, Hey, how would Jesus handle technology? And um, I think he, I think he would, I think he would use it to exalt and glorify God the father. And honestly, that\u0026#39;s what I want to do as well. But as I\u0026#39;m doing that, I don\u0026#39;t wanna lose myself. I don\u0026#39;t want to become addicted. Um, and I know, like I said, I just got a new phone. I know how addicting it has become. And so that\u0026#39;s why I wanna put in more safeguards, more practices for me, uh, to navigate and handle those things well. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:33):\u003cbr\u003e\nOr I wanna talk about the best church YouTube strategy that I can think of. If you don\u0026#39;t wanna go all out on a bunch of crazy gear, um, I would recommend this. I would recommend, and I talked about this a couple episodes ago, but I would recommend pre-filing your YouTube, um, your message content. So everything that you deliver every single week, sit down, get in front of the camera that is on the back of your cell phone that is sitting in your pocket right now that you\u0026#39;re probably using to listen to or watch this video, okay? And then I would buy one, one primary piece of equipment that you need to get this thing started. A road video mic, m e c usbc, directional microphone for smartphones. Now, if you don\u0026#39;t have a USBC connection, then just google the connection that you do have on your Apple iPhone pot, probably because you don\u0026#39;t have an Android. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:24):\u003cbr\u003e\nUm, and use that shotgun mic in a controlled environment to have someone sit down in front of a set that looks nice, that has some decent lighting. I guess another, uh, potential piece of equipment that you may need is, um, a tripod to hold your phone up to aim at you or whatever, but prepare your content that you\u0026#39;re gonna preach and prepare and teach in front of your congregants, whether it be adult students, whatever your context and deliver it before you get up on the stage to deliver it to the live room. Why? Well, two things. Number one, unless you already have the infrastructure for live streaming, then if you do, I would ignore this part, but if you do not, which, um, I talk to a lot of youth pastors who their churches may be live streaming, but they themselves are not live streaming. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:10):\u003cbr\u003e\nAnd I would argue that if there is a demographic that\u0026#39;s worth, uh, putting content out to it is teenagers, it\u0026#39;s Gen Z and soon to be, by the way, cuz they\u0026#39;re right on the cusp. Generation alpha, okay? And so we should be trying to reach the natives, our, our teenagers, gen Z Alfa in their native tongue. And that\u0026#39;s video that\u0026#39;s digital. Now the thing is, you, if you\u0026#39;re a youth pastor specifically, you\u0026#39;re probably not meeting in the main room where you have access to all the live broadcast equipment. And if you are a church that you are the main pastor and you don\u0026#39;t have that equipment yet, then I don\u0026#39;t think that that\u0026#39;s an issue. Cuz here\u0026#39;s a couple of things that we know. The best performing YouTube videos fall somewhere between 12 and 18 minutes. So if you get up and you preach a 35 minute sermon and you post that entire thing to YouTube, that\u0026#39;s not exactly, um, optimal for YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:03):\u003cbr\u003e\nAnd so what you can do when you pre-fill is you can adapt it so that what you\u0026#39;re preaching, you\u0026#39;re still preaching the same content, but you\u0026#39;re pairing it down so that it fits into that 12 to 18 minute video. It\u0026#39;s gonna perform best on YouTube that way. The other thing that it does is it lets you, um, focus on the camera. If you\u0026#39;re watching this right now, you\u0026#39;re watching me focus directly into the camera. I\u0026#39;m not preaching to a room of people behind me. You have no idea that behind me is, um, a giant bean bag and a chair and a dresser and a baby\u0026#39;s crib. Um, that\u0026#39;s not what you see, right? You\u0026#39;re seeing what I want you to see, which is myself and the chair that I\u0026#39;m sitting in. The reality is that you can do all that. You can create a set, you can create something that looks kind of nice, something that\u0026#39;s gonna catch a watcher\u0026#39;s eye on, on a platform like YouTube. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:47):\u003cbr\u003e\nAnd you can speak directly into the camera when you just rip off your live stream, you\u0026#39;re catering to the room. I remember when this happened to me one time, I was preaching a large, uh, multi megachurch from the broadcast location. And um, after I got done, the feedback I got was, Hey, pay more attention to the camera, right? Like, when I got up there, my natural propensity was to preach to the people in the room, which is what most of our natural propensities are, but they had a camera in the back and they were live streaming it. And so they\u0026#39;re like, don\u0026#39;t forget, you need to look down the barrel of that camera. That wasn\u0026#39;t a natural experience for me. And if you\u0026#39;re gonna start live streaming, that\u0026#39;s probably also not a very natural experience for you, I would argue. Um, or at least I, I would make the bet that that\u0026#39;s the case, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:32):\u003cbr\u003e\nAnd so what I want to propose and what I want to promote is I want you to just consider and think about what would it look like if you pre-filed your stuff. It would help you, uh, get it to the time and length that it needs to be to perform best on YouTube. And then it would also, uh, help you focus on the audience that\u0026#39;s right there on the other side of the camera. The third thing that it does, and this is just um, something that I\u0026#39;ve, I\u0026#39;ve personally been experiencing learning and using is, um, it helps me get familiar with my content. So by the time I do step foot on the stage, I\u0026#39;m actually much more comfortable with the content cuz I\u0026#39;ve already dealt with it. I\u0026#39;ve already been in it, I\u0026#39;ve already delivered it one time. Um, and so then that way all I need to do is get up in and deliver it again, live to the room. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:18):\u003cbr\u003e\nBut I\u0026#39;m not as, um, I\u0026#39;m not as tied to my notes like I maybe would be otherwise because I\u0026#39;ve gone through \u0026#39;em. I\u0026#39;m aware I, you know, I mean like, I get the flow, I get the rhythm. And so if you\u0026#39;re a primary communicator, you, you probably understand that being more familiar with your notes than, as opposed to being less familiar. And I mean, a lot of pastors, a lot of good preachers, they do sit down, they do spend some time pouring over their notes before they get up live on the the stage. Why not have just one of those times? It\u0026#39;s you doing it to a camera. So then what that does with the, the nice microphone, it gives you good audio, decent video. Even if you don\u0026#39;t have the most up to date smartphone. There\u0026#39;s a lot of really, really good, um, there\u0026#39;s a lot of really, really good, uh, camera phones out there that take really good videos. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:02):\u003cbr\u003e\nAnd here\u0026#39;s the thing, the reality is this video\u0026#39;s probably gonna be consumed on a phone, you know what I mean? So, uh, you\u0026#39;re shooting it on a phone to another phone, I don\u0026#39;t think that\u0026#39;s gonna be a gigantic deal. Um, don\u0026#39;t let your creative department tell you otherwise. Uh, and then, uh, what that does is that then also helps you as a communicator get another shot at it. So that\u0026#39;s my personal right now. Favorite YouTube strategy for 2022, 2023 and beyond. Hey, once again, thank you guys so much for hanging out on this episode. I cannot believe we are into the twenties already. Uh, had had fun having Kerry on the last couple. Um, been fun having a couple guests. Probably gonna try to get a few more guests here and there, but love having this, love having these conversations. Appreciate you all man. It would be amazing if you could give us a, like a rating, um, subscribe so that you get this delivered for free every time to your inbox. Check us out at hybrid ministry, um, on, uh, our hybridministry.xyz on website. Like I said at the top of the show, we have free transcripts that we provide to you for every single episode. Hopefully you find those, um, helpful. Go check them out. And until next time, talk to you later. See you.\u003c/p\u003e","summary":"In this episode Nick discusses how to approach the new wave of social media, which is more about discoverability than it is about a custom curated feed. Additionally, Nick wades into the topics about remaining personally healthy while managine a social media profile and strategy. Finally, Nick discusses his personal favorite YouTube church content strategy for 2023 and beyond.","date_published":"2022-12-08T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/d7196bd9-2492-4f20-9d48-b18b31d3e453.mp3","mime_type":"audio/mpeg","size_in_bytes":11856856,"duration_in_seconds":1468}]},{"id":"f5469b86-8c62-487c-8356-0f80579a6cc1","title":"Episode 020: Kerry Ray on the limitations of digital ministry, can we overcome it, and how do we help digital immigrants make an impact with digital natives","url":"https://www.hybridministry.xyz/020","content_text":"SUMMARY\nIn this episode, Nick finishes up from part 1 of his conversation with Kerry Ray, director of editing and publishing at YM360. Kerry talks about the limitations of digital ministry and how to best navigate some of the new challenges of digital ministry. In addition Kerry shares some of the resources that are available through YM360 for youth pastors who are in the trenches doing ministry.\nFollow along at http://www.twitter.com/hybridministry\nOr any and all other resources at http://www.hybridministry.xyz\nFor resources from YM360 head to http://www.ym360.com\n\nSHOWNOTES\nYM360\nYM360\nhttp://www.ym360.com\nMINISTRY TO PARENTS\nhttps://ministrytoparents.com/\nMY YOUTH MIN\nhttps://myyouthmin.com/\n\nTIMECODES\n00:00-03:01 Intro\n03:01-05:41 The Limitations of Digital Ministry and How to use what we learned from our time in COVID\n05:41-11:10 How do we show up to a place teenagers are native to?\n11:10-22:00 If you had a crystal ball, how does digital and hybrid ministry need to adjust as we go forward?\n22:00-26:55 What resources are available to Youth Pastors?\n26:55-27:53 Final encouragement from Kerry to ministry leaders\n27:53-31:07 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat is up everybody? Welcome back to another episode of the Hybrid Ministry podcast. And hey, if you were here for episode, uh, 19, the most recent one that we dropped, it was a part one of an interview with my great friend, um, Kerry Ray, who was on staff at YM 360. He, after 30 years of work inside the local church, has decided to step into more of a role where he's, um, serving the youth pastor, um, and people who are in the trenches doing ministry. So not only does he come with a wealth of personal hands on, boots on the ground, kind of firsthand experience and knowledge of reaching teenagers, um, and seeingDigital Ministry, Contact Work, Relational Ministry, Discipleship, Student Ministry, Youth Ministry, META Church, Streaming Church, TikTok, Social Media life before digital was introduced. Uh, the way he puts it was, um, I'm a digital immigrant versus now doing ministry to people who are digital natives. And so, uh, we're gonna dive into part two of this interview, but I would recommend if you have not heard, go back to part one because he introduces this idea, um, that's not, you know, it's not from him alone, right? \n\nNick Clason (01:08):\nBut like, he introduces this idea of a thing called contact work. And contact work is basically the basic premise of going to where people are as opposed to hoping that they will always just come to us, right? If we build it, if it's so beautiful, if it's so shiny and amazing, they will come to us. So he introduces that idea. Um, and now we're gonna kind of explore is that idea of ministry possible, uh, to do digitally. And I would argue that him and I agree for the most part, but I think that, um, we have to sort of like nuance our way into it. Which honestly, it's an interesting dichotomy. And even in having the conversation, I think is how most people feel about digital ministry. I think at a knee jerk reaction, there's this, oh no, you can't do that digitally because discipleship and ministry is best done life on life. \n\nNick Clason (02:00):\nAnd for the record, I agree with that. Like, I want people that I can physically touch, hug, like sit and eat a knee, have a cup of coffee. Like, here's a great example. Right now, my wife is gone. She's, uh, visiting her mom back home in Ohio. I'm in Texas. We have a relationship. We've video or FaceTimed four times this week, uh, or four times a day, I should say. Um, every day that she's been gone, we've texted late at night, like, we have a relationship, but good grief, like, I wanna give my wife a hug. You know what I mean? Like, there's, it's obviously better together. However, my cell phone is making it possible to remain in contact with my wife. And, and so I think like when you put it that way, you're like, well, yeah, of course. Like, so then how do we add some intentionality? \n\nNick Clason (02:47):\nAnd we talk about safety, some parameters. What does it look like, um, to do ministry in this way? So I'm really excited for you to check out part two. Again, if you haven't checked out part one, go back and listen to it. Um, and without any further ado, here is part two of our conversation. I mean, honestly, the entire basis right of this podcast is, is what's called the Hybrid Ministry podcast. Because I think what we've learned, at least the way I felt, and I was a part Kerry of an attractional based church during C and so we put together, in my opinion, the best youth ministry online experience that existed. But no one cared because the contact work didn't exist. And so it's, but then what happened right, was this argument, this tug and this tug and pull, like in c everyone was forced to go all the way digital. \n\nNick Clason (03:37):\nAnd so we all did, we all went all in to the best of our abilities. And then once the restrictions started to lift, the pendulum swung almost so hard because we all saw the effects of not being together and how valuable that is. And so it almost swung like, let's, let's throw the baby out with the bath water and all the good things that we learned from that time period from being fully digital and having, you know, our like proverbial hands tied behind our back. Like I, so I went to a place where a, um, I was a campus student pastor. I didn't speak. Um, and we didn't speak even pre covid. We had a video speaker, um, every week cuz there's universal across all campuses. And I can give you my opinions about that later. But that was, that was one hand tie behind my back. \n\nNick Clason (04:26):\nThe second hand tie behind my back was that I wasn't allowed to meet with students. So Ty, what I feel like both hands tie behind my back, all right, now you're the youth pastor here, go do youth ministry. And I was like, how? But that literally forced me right? To just rethink everything. And for literally six months to nine months, I had to navigate that world with both a handstand behind my back. And maybe that is what, and as I'm talking this out with you, maybe that's what has prompted my passion around this because I realized there's some good things you can do digitally, but it can't replace what's done physically. And so I think we gotta find that, that hybrid I think contact, I think, yeah, yeah. At its core happens in person. But think about, you know, when you started out in ministry, you couldn't grab a phone and text that student and be like, Hey, how'd that test go? \n\nNick Clason (05:20):\nYou didn't have that. You had to rely on a physical meetup, the football game, youth group, whatever, to make that happen. And so we, we can live in that digital space and bow borrow off the equity that we have from what happens in person. And so how do we enter into there effectively, like you said, cuz that's what Jesus did. He showed up. We can now show up in ways that teenagers are, to your point, native to how do we do that? What are the, what, what does that look like? I think we're all trying to figure that out. \n\nKerry Ray (05:53):\nI, I think we are A couple of things. You, you said one I wanted to say, I don't know if your, your listeners understand or know about you that you walked into a church as a youth pastor, right? As this whole thing started, or that whole thing started. And so immediately you were trying, you, you, they didn't even know who you were. So you were trying to introduce yourself in a digital way, uh, to a group of people who didn't know you at all. Um, and that was interesting. Um, but the other thing you said, um, you mentioned about, um, we snapped back, the pendulum swung back. Mm-hmm. , can we be honest? I think the reason why the pendulum swung back so quickly is because we were so many people were terrible at one of it, at one side of it. Yeah. And it was failing so badly and they were terrible at it. \n\nKerry Ray (06:40):\nWell, it's not familiar. The second well, yeah. And the second that that ended, they they run back to what, you know Yeah. As fast as you can, because I'm terrible at this. So we did, you threw the baby out with the bath water because you were like, one, I'm not good at it. Two, um, nobody likes to do stuff. They're not good. Right. So I'm not good at it. I don't wanna do it. I just wanna get as far away from it as possible. Let's go back to what we know when it was working. Let's go back to the stuff that I was confident in doing. Let's just run back to that. But if Covid showed us anything, it is, there needs to be, to your point, a hybrid. There needs to be both. And there are students that are out there that we can, you know, need to say hello to digitally. \n\nKerry Ray (07:22):\nWe do need to learn how to utilize that digital space better. Um, and this is another thing I was thinking as you were, as you were saying that is, you know, in the physical contact work mm-hmm. , there were boundaries and rules. Um, uh, especially in ministry. You know, you, you had, there's, there were certain things you could do and you, there were certain things you put boundaries on and said, Hey, contact work means this. It does not mean, you know, driving a female or even a male by yourself and go, oh yeah, that's contact work. No, that's, that's potential jail time. That's what that is. . Um, so you don't, you don't do those things. I think in digital. Um, you mentioned texting a student, Hey, how'd that test go? Mm-hmm. . Um, I know with our small group leaders, they were very nervous mm-hmm.  and still are. \n\nKerry Ray (08:12):\nCause we don't know the boundaries. Um, do you text a student? Is that okay? Um, because what if their parent is not cool with, um, you know, a 35 year old texting a 14 year old mm-hmm. . Um, how was your day? Um, you know, that can, that can kinda be weird. Uh, so there are some boundaries there. Do you hang out? You know, I can go to a football, I can go to a middle school football game and I could be there as a student pastor and I can see my kids that I see, I can meet their friends. This, there again, young life does a great job of this. You know, I can be intentional about meeting people. I'm in a public space. There's other people around. Yep. That is very different than me logging into Call of Duty intentionally and playing in a chatroom of, you know, a bunch of 14 year old guys and girls that I don't know. \n\nNick Clason (09:06):\nYeah. \n\nKerry Ray (09:06):\nThat's, that's different. And maybe the digital immigrant in me has that trigger goes, this is weird. Yeah. Uh, maybe that's the digital immigrant in me versus the digital native, but there's some oddity there. And so we've gotta figure out not just a balance of how do we, how do we engage that way, but what are the boundaries? What are the best practices? What are the safety protocols that need to be in place in a digital format to where you're not the weirdo, you're not the weird old guy or the weird old girl hanging out, you know, in a chatroom or in a, in a digital space. Um, the internet has been great, but it's also shown us that it's highly dangerous and that it is full of predators. And not to say that the football, the middle school football game stands, that there's not predators out there as well sitting in those, in those bleachers. \n\nKerry Ray (10:02):\nBut it's, society sees it differently in a digital space. Um, because right now that is where a lot of the ugly stuff is happening. Um, so all that to say is we don't need to abandon it. We do need to be careful. Mm-hmm. , we do need to engage, but to do it with boundaries and guidelines in place. And we need to, if you're in the church world, you need to set your people up well because they don't know. And they're trying to do what you're, you're telling them, Hey, do contact work. Hey, engage, Hey, be a part of these, these students' lives. And they do. But you gotta give them the boundaries of the protocol so that they know and they have confidence in how to interact in that digital space. One, they're already digital native more than likely. And two, it's an awkward space that they're unfamiliar with. And three, they need to feel safe. Just like if you sent them into a football game and said, Hey, I want you to hit at least one football game. Here's what you do in that space. Here's what you don't do in that space. You need to do the same thing with them in a digital context. \n\nNick Clason (11:10):\nYeah. So, from the seat you're sitting in now, um, what, if anything, like do you see about how covid, digital, hybrid, any of that stuff, how is it influencing and impacting ministry leaders? Cause you're sitting in a unique seat where you are helping serve the type of person that you were for the last 30 years. So what are you noticing? What are you hearing? What are the pain points? What are people asking? What are people trying to figure out? What are things that you're seeing? And then what do you maybe envision or see as, uh, a future maybe, maybe in like a year, but also maybe in the next five, 10 years of ministry, student ministry and all that stuff? \n\nKerry Ray (11:55):\nYeah. What I'm seeing is I get to speak to youth pastors in multiple states, in multiple denominations. Um, people who have been doing it for 20 plus years, 10 years. I was at Arkansas this past weekend and a room of, you know, 25, 30 guys and girls, um, who do youth ministry. And, um, there were some that were full-time. There were some that were, you know, part-time. There were some that were bivocational. Um, there were some that had been doing this for 10 years, eight years, 20 years. And then a couple of the couple of them are like, yeah, this is month three. Yeah. Um, , you just go, woo. Um, but I think they're all struggling with the same thing, which is what we've been talking about this whole time, is how to balance, um, how to juggle the digital aspect versus the physical aspect and, and what is contact work and how to, how do I create things that people wanna be a part of that students wanna be a part of? \n\nKerry Ray (12:55):\nHow do I program? Um, you know, a lot of 'em are just trying to figure out, how do I do any of this? I'm just winging it. How do I get support and momentum and, um, those pieces without even the digital piece involved. Um, but yeah, that's what I'm seeing. I'm seeing people struggling. I'm seeing people trying to navigate this return from shut down to non shut and the, and the damage that has been done in the, in, in that. And I am seeing people try to figure out how to engage in a new way, a new group of people, um, being, you know, this, this group of, um, of Gen Z students who are still around, and then this incoming crop of generation alpha students who are currently, uh, sixth, seventh. And depending on the age, you've got a couple eighth graders that are young ones mm-hmm. . \n\nKerry Ray (13:48):\nUm, but just trying to, how, how do I, how do I engage them? How do we, how do we, um, provide them with, with the things they need? And there again, I know this has nothing to do with digital, but what I'm really seeing the most, uh, in the youth ministry space is the audience has shifted so much in that culturally it's a different world. Um, there's a lot more questions. They're open to a lot more things. They, um, and, and pastors are trying to figure out, for example, you know, how do you teach in a ministry context? How do you teach a teenager about the word of God? Which is absolute truth when the generation doesn't believe in such a thing is absolute truth. Mm-hmm. , how do you do that? Um, how do you, you know, how do you, so many youth pastors are preaching about characters in the Bible or things that were happening scripturally. \n\nKerry Ray (14:45):\nAnd they'll say, you know, well, well, Moses, so and so and so and so and so and so as if the people listening to them know who that is, is without stopping to say, let me tell you who this is, because they're, again, the nuns in os they were raised by a group of parents who didn't grow them up in, in scripture. So they don't know. And so our, our mistake is, or the mistakes I'm seeing, or pastors speaking in a, in a phrase like, say, like I said, well, Moses, you know Moses, they don't, yeah. They're like, yeah, the guy with the boat, they're like, no, that's Noah \n\nNick Clason (15:16):\n, \n\nKerry Ray (15:17):\nBut we have to pause. We have to slow down and teach mm-hmm. . And I think we have to do that. I think technology, um, Instagram, social media, TikTok, I, I love, I love, and I hate what I'm seeing right now on TikTok. Um, and if you're not on TikTok, you need to at least look at it. Mm-hmm. . Um, if I can encourage, if a youth pastor's listening, if I can encourage you, I know it's, you know, it's the devil. I get it. But at least be familiar with it. Yeah. At least engage. And I know your church probably has a stance on it. And, and I'll warn you, there's things, you're gonna see some stuff on there. That algorithm is incredible. Um, you only need to pause for a second and it'll feed you more of that. Um, \n\nNick Clason (15:59):\nSo yeah, listen, here's the best TikTok hack, by the way. If you start it and they start feeding you stuff you don't want, hold your, hold the video down, click, not interested, do that two or three times and it's gone forever. Like I'm telling you, can, you can game that algorithm, uh, the way each can, the way you'll, you want, \n\nKerry Ray (16:17):\nI'll see a better TikTok hack. Don't sign up for an account \n\nNick Clason (16:21):\n or \n\nKerry Ray (16:22):\nThat, cause that way every time you, every time you log off the, turn the app off, you turn it back on, you get the most stuff. It's new every time. Um, but what, what I was gonna say about, about TikTok was some of the greatest things I'm seeing is, is student ministries, youth pastors, pastors utilizing that technology and teaching theology. Yeah. And, and, and, um, you know, there's a couple guys that do like the, you know, one minute sermon, um, and stuff that excellent content mm-hmm.  this, the negative side of that is I'm seeing that the same thing with terrible theology mm-hmm. . Um, and I would say that group of people are using it very well. And our students, there, again, keep in mind your kids don't know the difference. They don't. Yeah. Um, and so they're watching things on TikTok that are, let's call it, you know, 30% true. \n\nKerry Ray (17:22):\nUh, and then it just kinda hangs, hangs hangs the right or hangs the left and, and goes crazy. Um, you know, I watched somebody the other day talking about, you know, Jesus, you know, Jesus's name wasn't Jesus. And I'm like, yeah. And I'm like, good. This is good. And then they kept going. They kept going. They like, so Jesus wasn't really God, he was just the, and I'm like, oh, no, no, because it started off, it started off really strong and going, yeah, this is good. This is good. Let's teach them these things. You know, there weren't really three wise men as far as we know. There were, there were wise men that showed up. Great. Great. So, you know what they were, they were really these things. They were Illuminati No, they were not Illuminati. You know, just, just crazy stuff. Um, where do I think it's going? \n\nKerry Ray (18:08):\nI I definitely think, you know, the, the, those of us who are digital, uh, immigrants we're aging out. Um, more and more digital natives. Um, that's the way the world works, right. You know, more kids are being born more, more babies and children are being handed iPhones and iPads as pacifiers and are growing up with it. And that is a thing. And it can be good or it can be bad. And, and I guess my biggest takeaway would be, or challenge would be this, don't build a moat. There's no mo big enough. Whether you're talking to parents or whether you're trying to do your own ministry piece. Don't build a moat and try to protect everybody from technology. That's, it's foolish. You're not, that's, that's not a winnable battle. No. Um, I think what we need to focus on is redeeming that culture and redeeming technology and saying, how can I take what is, what is, how can I take who these students are and meet them where they are versus where we wish they were? \n\nKerry Ray (19:11):\nUm, meet them where they are and redeem this technology and utilize it in a way for the glory of God and for, for the, for the right reasons. The right purposes. And try to try to really point to him using technology and use it to reach students. Use it to disciple students. Use it to, um, bring and share Jesus to students who may never, ever step foot in your church door, but they may be scrolling through TikTok and just happened to come across a video where you talk about this God man who loved you so much that he gave himself for you on your behalf, so that you could have eternal life. And it may, here's what I find interesting about students in this generational speech that we're in right now. There's no reason for a teenager to show up to the things you're doing. \n\nKerry Ray (20:05):\nMm-hmm. , there's just no reason for it. Yeah. But they still are. They're showing up to these things. And it's not because you got a great Instagram account. They're showing up to these things because they have an internal intrinsic curiosity about spiritual things that I believe that God has placed in them from creation to seek him out. Yeah. And they're showing up because that curiosity is itching and they're trying to figure out a way to scratch it. And they're just curious enough to still listen and use, use Instagram and TikTok all you want, but use it to scratch that curiosity in them that is God given. And let God be God and God do the things. We don't save people anyway. We never have, we haven't done it physically and we're not gonna do it digitally. Um, that's not, that's not for us, but utilize the, the tools that we have in front of us to continue to do the things that we are called to doop. \n\nKerry Ray (21:06):\nUm, so yes, technology is out there. It is, it is doing its thing. Um, don't run from it. Don't build a mote to protect people from it, whether they're your own kids or not. Utilize it. Teach people how to use it. Teach people how to be safe with it. Set your volunteers up to utilize it. Well give them boundaries. Help them to, to do this thing well. Um, you know, show them how to do it and show your church how to do it. Show all the digital immigrants how to do it. Um, and lead, lead there. Lead from lead from the backseat. Um, especially if you're watching this, listen to this. Sorry. If you're listening to this as a, as a digital, uh, native, help people learn how to do this and to do it right. And to do it well. And not to be afraid of it. Cause I think the biggest thing is fear. Um, but yeah. Mean, sorry, man. I got, I've got on my soapbox for a minute, but \n\nNick Clason (21:58):\nNo, that was really good. I just, that was a great, that was a great place to land it. Why don't you, uh, you know, this has been a very youth ministry centric conversation, which admittedly so, and we, we let you guys know that at the beginning. Tell 'em about, uh, everything, you know, what, how can they engage with stuff over at YM 360. What are some of the resources that you, you all are producing to help, to help people in this space right now? \n\nKerry Ray (22:20):\nYeah. For, um, we, we create things. Our, our whole point is to make the things, to make youth ministry youth pastors wear a lot of hats. It's, it's hard. Um, I told those guys in girls in Arkansas, uh, this past weekend, youth ministry's harder than it's ever been. And it's not easy. Yeah. But we have more opportunity than we've ever had had because there are so many blank canvases out there who don't know. There's not a lot of, um, church baggage in teenagers right now, cuz they never went. Um, they read about it, they see it online, but, you know, they see people deconstructing and talking about it, but they don't have it themselves. A lot of them, because they, they haven't engaged yet. So, gosh, there's so much out there. Um, and why do sixty.com if you wanna check that out? Uh, there's tons of resources, uh, for you. \n\nKerry Ray (23:10):\nThere's, we post blog articles every single Monday. You can check out that kinda stuff. Um, I think that the, the best things that you can be a part of right now that we work on is we have two big platforms that we put out every month. New content for one of those is called ministry parents.com, ministry to parents.com. And it's not for parents, it's for you to help parents. So if you're in ministry, uh, and you're trying to help equip parents to be better parents in their home and to be, and to help those no e s's raise students in a way that points them to Jesus, um, we provide you with all the stuff. We do it all for you. Uh, we write all your emails, we, we curate all the content for you. It's really just point and click and paste and send. \n\nKerry Ray (24:00):\nAnd we do it all for you. Uh, all of us know that we're supposed to partner with parents. None of us really know what that means. Um, and so and so we're trying to figure it out. And you know, what usually keeps us as student pastors from it is either we don't have kids of our own. And we go, well, I'm not legit. There's no way I'm gonna look at a parent and go, you know what you should do with that 14 year old? Cause they're gonna look at me and go, yeah, you tell me about that buddy. Or by the time we are legitimate, we realize that curating content for parents as far as what they need is a full-time job. Yep. And we can't do all that. And so that's what ministry parents does. Ministry parents.com. And then we just launched a brand new platform for training and development of youth pastors, um, that talks about all of this kind of stuff on the regular, every month we provide you with, gosh, 2026 plus pieces of content that's brand new every month that talks about everything from volunteers to parents, to technology, to other disruptors that are in that you're dealing with. \n\nKerry Ray (25:04):\nUm, the whole point of it is to help you grow, lead and thrive in ministry. It is, it is all about developing you as a person. Um, you could check that out as well. It is my youth min.com, my youth min.com. It is, it is worth it. It's worth checking that out. Um, all those are subscription based stuff, but it's, it's not expensive. So whether you're full-time, part-time, uh, big church, small church, um, multi-site, multi staff, or you're flying solo, um, it is something that you can utilize. Um, and anytime, you know, my I am available, like I said, I tell people all the time, let me be that guy. Let me be the person that when you're struggling and you need somebody to talk to, when you are excited, when you're new and, and going, I don't know if this is the right way to do this or not, uh, I'm available. \n\nKerry Ray (25:54):\nAnd, and more than happy to talk to you, I, I stepped out a student ministry proper to take this YM 360 role to give myself the ability to have these conversations like we're having the day, uh, with youth pastors, youth workers, uh, all over the place. So my email address is Kerry kr y com. Um, or you can catch me on Twitter and Instagram, uh, K R two, and then the letter you k um, I, I don't have TikTok. I just have a blank account so I can keep up with what's going on, but nobody wants to see me do Renegade or any of the dances anyway, so I know Charlie de that's, it's true, it's true. I should be on Dancing With the Stars, but I'm a, I'm no TikTok dancer day. So Yeah, day one day it's my aspiration. . Uh, yeah. So please, please hit me up and lemme hear from you. Any questions you ever have, anything you ever need, or if you just need to be encouraged and say don't, because here's, here's the deal, Nick, I just want people to know that there's less people joining into the student ministry rights than there used to be. Hmm. And, uh, we need more people than ever before. And so, yeah. \n\nKerry Ray (27:10):\nYou know, um, gosh, I'm going blank on that. Josh ship is the guy who said, you know, every student needs one caring adult. Yeah. Every student is one caring adult away from being a success. Um, and so, man, we need so many caring adults out there who are willing to see students, to love students where they are versus where they wish they were. That's good. And, and just to jump in and say, I don't know what I'm doing, but I'm willing to let somebody show me the ropes. So \n\nNick Clason (27:43):\nThis stuff, man. Hey, I appreciate it. Thanks for your, uh, absolutely your time today from, uh, Birmingham Hotel Room. It's been great. \n\nKerry Ray (27:51):\n. Thank you very much, man. Thanks for having me. \n\nNick Clason (27:55):\nWow. Well, man, I hope that you guys found that interesting and fascinating. Uh, hey, uh, in the show notes, wherever you get podcasts, you should be able to, uh, see the links to all the things that Kerry was talking about and all the resources that are available. If you are not a youth pastor, thank you for sitting through just a couple of old timey youth pastors chatting up, doing ministry, talking about ministry. But if you know someone who is in, in particular, man, I would really encourage you to share with him the ministry to parent and the, um, my Youth men, um, platform. Share those links with them. It's something that can be really, really helpful. Uh, we talked about this a little bit, um, off off Mike, Kerry and I, well, once we hung up. But my youth min, honestly, guys, it is conference level training. \n\nNick Clason (28:42):\nAnd so if you're a youth pastor and you're in a small church without a giant budget, like it's behind a paywall, however, it is far cheaper than if you got a plane, got a hotel, um, and paid for a conference ticket somewhere across country or whatever, and you have access to it. Like, I don't know if you heard, he's like 20 something pieces of new content every single month. So there is conference level training very available at your fingertips, very accessible. Um, and so that's a budget saver, you know, and so I think leaders who wanna be learning, um, are growing super helpful. So check that out for sure. I am a, I'm a contributor to it, so, um, shamelessly love to have you check it out. Um, but anyway, uh, appreciate you guys, uh, listening. And if you're anything like me and you listen to podcasts on the go, I do it when I'm, I'm running, I do it when I'm driving, and I do it when I'm on the lawn doing the dishes. \n\nNick Clason (29:37):\nThe reality is, um, Kerry said so much good stuff in there and I would hate, hate for you to miss it. And so we, for free provide, uh, transcripts for every single episode. You can check those out at hybridministry.xyz or just, uh, read through it in your podcast catcher so that you're able to just see what's going on and, uh, hear what's going on and maybe take some notes, um, and take some of the things that you heard in your ears and put it to paper if you need it. Um, for conversations or for meetings with, uh, upper level leadership or whatever the case may be. We just wanna serve you and help you win in your area of ministry. So you can check that out at hybridministry.xyz. We're also on Twitter at hybrid ministry. We'd love to have you come hang out with us. And hey, listen, if you found this helpful one way that you could really help us out, um, a gigantic favor for us would just be male. \n\nNick Clason (30:26):\nIf you could give us a like, or a rating or a review, that would be very beneficial, help us pay it forward, um, and help you maybe pay it forward even to some other people who, who wanna help uncover and find this information. So, once again, grateful for you, thankful for you. Um, hope you guys have a great rest of your day, wherever you are, whatever you might be doing, and we pray that this is helping, um, make digital discipleship just a little bit easier for you in your ministry context. Until next time, talk to you later guys. Bye.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick finishes up from part 1 of his conversation with Kerry Ray, director of editing and publishing at YM360. Kerry talks about the limitations of digital ministry and how to best navigate some of the new challenges of digital ministry. In addition Kerry shares some of the resources that are available through YM360 for youth pastors who are in the trenches doing ministry.\u003cbr\u003e\nFollow along at \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nOr any and all other resources at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nFor resources from YM360 head to \u003ca href=\"http://www.ym360.com\" rel=\"nofollow\"\u003ehttp://www.ym360.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nYM360\u003cbr\u003e\nYM360\u003cbr\u003e\n\u003ca href=\"http://www.ym360.com\" rel=\"nofollow\"\u003ehttp://www.ym360.com\u003c/a\u003e\u003cbr\u003e\nMINISTRY TO PARENTS\u003cbr\u003e\n\u003ca href=\"https://ministrytoparents.com/\" rel=\"nofollow\"\u003ehttps://ministrytoparents.com/\u003c/a\u003e\u003cbr\u003e\nMY YOUTH MIN\u003cbr\u003e\n\u003ca href=\"https://myyouthmin.com/\" rel=\"nofollow\"\u003ehttps://myyouthmin.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-03:01 Intro\u003cbr\u003e\n03:01-05:41 The Limitations of Digital Ministry and How to use what we learned from our time in COVID\u003cbr\u003e\n05:41-11:10 How do we show up to a place teenagers are native to?\u003cbr\u003e\n11:10-22:00 If you had a crystal ball, how does digital and hybrid ministry need to adjust as we go forward?\u003cbr\u003e\n22:00-26:55 What resources are available to Youth Pastors?\u003cbr\u003e\n26:55-27:53 Final encouragement from Kerry to ministry leaders\u003cbr\u003e\n27:53-31:07 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat is up everybody? Welcome back to another episode of the Hybrid Ministry podcast. And hey, if you were here for episode, uh, 19, the most recent one that we dropped, it was a part one of an interview with my great friend, um, Kerry Ray, who was on staff at YM 360. He, after 30 years of work inside the local church, has decided to step into more of a role where he\u0026#39;s, um, serving the youth pastor, um, and people who are in the trenches doing ministry. So not only does he come with a wealth of personal hands on, boots on the ground, kind of firsthand experience and knowledge of reaching teenagers, um, and seeingDigital Ministry, Contact Work, Relational Ministry, Discipleship, Student Ministry, Youth Ministry, META Church, Streaming Church, TikTok, Social Media life before digital was introduced. Uh, the way he puts it was, um, I\u0026#39;m a digital immigrant versus now doing ministry to people who are digital natives. And so, uh, we\u0026#39;re gonna dive into part two of this interview, but I would recommend if you have not heard, go back to part one because he introduces this idea, um, that\u0026#39;s not, you know, it\u0026#39;s not from him alone, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:08):\u003cbr\u003e\nBut like, he introduces this idea of a thing called contact work. And contact work is basically the basic premise of going to where people are as opposed to hoping that they will always just come to us, right? If we build it, if it\u0026#39;s so beautiful, if it\u0026#39;s so shiny and amazing, they will come to us. So he introduces that idea. Um, and now we\u0026#39;re gonna kind of explore is that idea of ministry possible, uh, to do digitally. And I would argue that him and I agree for the most part, but I think that, um, we have to sort of like nuance our way into it. Which honestly, it\u0026#39;s an interesting dichotomy. And even in having the conversation, I think is how most people feel about digital ministry. I think at a knee jerk reaction, there\u0026#39;s this, oh no, you can\u0026#39;t do that digitally because discipleship and ministry is best done life on life. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:00):\u003cbr\u003e\nAnd for the record, I agree with that. Like, I want people that I can physically touch, hug, like sit and eat a knee, have a cup of coffee. Like, here\u0026#39;s a great example. Right now, my wife is gone. She\u0026#39;s, uh, visiting her mom back home in Ohio. I\u0026#39;m in Texas. We have a relationship. We\u0026#39;ve video or FaceTimed four times this week, uh, or four times a day, I should say. Um, every day that she\u0026#39;s been gone, we\u0026#39;ve texted late at night, like, we have a relationship, but good grief, like, I wanna give my wife a hug. You know what I mean? Like, there\u0026#39;s, it\u0026#39;s obviously better together. However, my cell phone is making it possible to remain in contact with my wife. And, and so I think like when you put it that way, you\u0026#39;re like, well, yeah, of course. Like, so then how do we add some intentionality? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:47):\u003cbr\u003e\nAnd we talk about safety, some parameters. What does it look like, um, to do ministry in this way? So I\u0026#39;m really excited for you to check out part two. Again, if you haven\u0026#39;t checked out part one, go back and listen to it. Um, and without any further ado, here is part two of our conversation. I mean, honestly, the entire basis right of this podcast is, is what\u0026#39;s called the Hybrid Ministry podcast. Because I think what we\u0026#39;ve learned, at least the way I felt, and I was a part Kerry of an attractional based church during C and so we put together, in my opinion, the best youth ministry online experience that existed. But no one cared because the contact work didn\u0026#39;t exist. And so it\u0026#39;s, but then what happened right, was this argument, this tug and this tug and pull, like in c everyone was forced to go all the way digital. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:37):\u003cbr\u003e\nAnd so we all did, we all went all in to the best of our abilities. And then once the restrictions started to lift, the pendulum swung almost so hard because we all saw the effects of not being together and how valuable that is. And so it almost swung like, let\u0026#39;s, let\u0026#39;s throw the baby out with the bath water and all the good things that we learned from that time period from being fully digital and having, you know, our like proverbial hands tied behind our back. Like I, so I went to a place where a, um, I was a campus student pastor. I didn\u0026#39;t speak. Um, and we didn\u0026#39;t speak even pre covid. We had a video speaker, um, every week cuz there\u0026#39;s universal across all campuses. And I can give you my opinions about that later. But that was, that was one hand tie behind my back. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:26):\u003cbr\u003e\nThe second hand tie behind my back was that I wasn\u0026#39;t allowed to meet with students. So Ty, what I feel like both hands tie behind my back, all right, now you\u0026#39;re the youth pastor here, go do youth ministry. And I was like, how? But that literally forced me right? To just rethink everything. And for literally six months to nine months, I had to navigate that world with both a handstand behind my back. And maybe that is what, and as I\u0026#39;m talking this out with you, maybe that\u0026#39;s what has prompted my passion around this because I realized there\u0026#39;s some good things you can do digitally, but it can\u0026#39;t replace what\u0026#39;s done physically. And so I think we gotta find that, that hybrid I think contact, I think, yeah, yeah. At its core happens in person. But think about, you know, when you started out in ministry, you couldn\u0026#39;t grab a phone and text that student and be like, Hey, how\u0026#39;d that test go? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:20):\u003cbr\u003e\nYou didn\u0026#39;t have that. You had to rely on a physical meetup, the football game, youth group, whatever, to make that happen. And so we, we can live in that digital space and bow borrow off the equity that we have from what happens in person. And so how do we enter into there effectively, like you said, cuz that\u0026#39;s what Jesus did. He showed up. We can now show up in ways that teenagers are, to your point, native to how do we do that? What are the, what, what does that look like? I think we\u0026#39;re all trying to figure that out. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (05:53):\u003cbr\u003e\nI, I think we are A couple of things. You, you said one I wanted to say, I don\u0026#39;t know if your, your listeners understand or know about you that you walked into a church as a youth pastor, right? As this whole thing started, or that whole thing started. And so immediately you were trying, you, you, they didn\u0026#39;t even know who you were. So you were trying to introduce yourself in a digital way, uh, to a group of people who didn\u0026#39;t know you at all. Um, and that was interesting. Um, but the other thing you said, um, you mentioned about, um, we snapped back, the pendulum swung back. Mm-hmm. \u003caffirmative\u003e, can we be honest? I think the reason why the pendulum swung back so quickly is because we were so many people were terrible at one of it, at one side of it. Yeah. And it was failing so badly and they were terrible at it. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (06:40):\u003cbr\u003e\nWell, it\u0026#39;s not familiar. The second well, yeah. And the second that that ended, they they run back to what, you know Yeah. As fast as you can, because I\u0026#39;m terrible at this. So we did, you threw the baby out with the bath water because you were like, one, I\u0026#39;m not good at it. Two, um, nobody likes to do stuff. They\u0026#39;re not good. Right. So I\u0026#39;m not good at it. I don\u0026#39;t wanna do it. I just wanna get as far away from it as possible. Let\u0026#39;s go back to what we know when it was working. Let\u0026#39;s go back to the stuff that I was confident in doing. Let\u0026#39;s just run back to that. But if Covid showed us anything, it is, there needs to be, to your point, a hybrid. There needs to be both. And there are students that are out there that we can, you know, need to say hello to digitally. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (07:22):\u003cbr\u003e\nWe do need to learn how to utilize that digital space better. Um, and this is another thing I was thinking as you were, as you were saying that is, you know, in the physical contact work mm-hmm. \u003caffirmative\u003e, there were boundaries and rules. Um, uh, especially in ministry. You know, you, you had, there\u0026#39;s, there were certain things you could do and you, there were certain things you put boundaries on and said, Hey, contact work means this. It does not mean, you know, driving a female or even a male by yourself and go, oh yeah, that\u0026#39;s contact work. No, that\u0026#39;s, that\u0026#39;s potential jail time. That\u0026#39;s what that is. \u003claugh\u003e. Um, so you don\u0026#39;t, you don\u0026#39;t do those things. I think in digital. Um, you mentioned texting a student, Hey, how\u0026#39;d that test go? Mm-hmm. \u003caffirmative\u003e. Um, I know with our small group leaders, they were very nervous mm-hmm. \u003caffirmative\u003e and still are. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (08:12):\u003cbr\u003e\nCause we don\u0026#39;t know the boundaries. Um, do you text a student? Is that okay? Um, because what if their parent is not cool with, um, you know, a 35 year old texting a 14 year old mm-hmm. \u003caffirmative\u003e. Um, how was your day? Um, you know, that can, that can kinda be weird. Uh, so there are some boundaries there. Do you hang out? You know, I can go to a football, I can go to a middle school football game and I could be there as a student pastor and I can see my kids that I see, I can meet their friends. This, there again, young life does a great job of this. You know, I can be intentional about meeting people. I\u0026#39;m in a public space. There\u0026#39;s other people around. Yep. That is very different than me logging into Call of Duty intentionally and playing in a chatroom of, you know, a bunch of 14 year old guys and girls that I don\u0026#39;t know. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:06):\u003cbr\u003e\nYeah. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (09:06):\u003cbr\u003e\nThat\u0026#39;s, that\u0026#39;s different. And maybe the digital immigrant in me has that trigger goes, this is weird. Yeah. Uh, maybe that\u0026#39;s the digital immigrant in me versus the digital native, but there\u0026#39;s some oddity there. And so we\u0026#39;ve gotta figure out not just a balance of how do we, how do we engage that way, but what are the boundaries? What are the best practices? What are the safety protocols that need to be in place in a digital format to where you\u0026#39;re not the weirdo, you\u0026#39;re not the weird old guy or the weird old girl hanging out, you know, in a chatroom or in a, in a digital space. Um, the internet has been great, but it\u0026#39;s also shown us that it\u0026#39;s highly dangerous and that it is full of predators. And not to say that the football, the middle school football game stands, that there\u0026#39;s not predators out there as well sitting in those, in those bleachers. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (10:02):\u003cbr\u003e\nBut it\u0026#39;s, society sees it differently in a digital space. Um, because right now that is where a lot of the ugly stuff is happening. Um, so all that to say is we don\u0026#39;t need to abandon it. We do need to be careful. Mm-hmm. \u003caffirmative\u003e, we do need to engage, but to do it with boundaries and guidelines in place. And we need to, if you\u0026#39;re in the church world, you need to set your people up well because they don\u0026#39;t know. And they\u0026#39;re trying to do what you\u0026#39;re, you\u0026#39;re telling them, Hey, do contact work. Hey, engage, Hey, be a part of these, these students\u0026#39; lives. And they do. But you gotta give them the boundaries of the protocol so that they know and they have confidence in how to interact in that digital space. One, they\u0026#39;re already digital native more than likely. And two, it\u0026#39;s an awkward space that they\u0026#39;re unfamiliar with. And three, they need to feel safe. Just like if you sent them into a football game and said, Hey, I want you to hit at least one football game. Here\u0026#39;s what you do in that space. Here\u0026#39;s what you don\u0026#39;t do in that space. You need to do the same thing with them in a digital context. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:10):\u003cbr\u003e\nYeah. So, from the seat you\u0026#39;re sitting in now, um, what, if anything, like do you see about how covid, digital, hybrid, any of that stuff, how is it influencing and impacting ministry leaders? Cause you\u0026#39;re sitting in a unique seat where you are helping serve the type of person that you were for the last 30 years. So what are you noticing? What are you hearing? What are the pain points? What are people asking? What are people trying to figure out? What are things that you\u0026#39;re seeing? And then what do you maybe envision or see as, uh, a future maybe, maybe in like a year, but also maybe in the next five, 10 years of ministry, student ministry and all that stuff? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (11:55):\u003cbr\u003e\nYeah. What I\u0026#39;m seeing is I get to speak to youth pastors in multiple states, in multiple denominations. Um, people who have been doing it for 20 plus years, 10 years. I was at Arkansas this past weekend and a room of, you know, 25, 30 guys and girls, um, who do youth ministry. And, um, there were some that were full-time. There were some that were, you know, part-time. There were some that were bivocational. Um, there were some that had been doing this for 10 years, eight years, 20 years. And then a couple of the couple of them are like, yeah, this is month three. Yeah. Um, \u003claugh\u003e, you just go, woo. Um, but I think they\u0026#39;re all struggling with the same thing, which is what we\u0026#39;ve been talking about this whole time, is how to balance, um, how to juggle the digital aspect versus the physical aspect and, and what is contact work and how to, how do I create things that people wanna be a part of that students wanna be a part of? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (12:55):\u003cbr\u003e\nHow do I program? Um, you know, a lot of \u0026#39;em are just trying to figure out, how do I do any of this? I\u0026#39;m just winging it. How do I get support and momentum and, um, those pieces without even the digital piece involved. Um, but yeah, that\u0026#39;s what I\u0026#39;m seeing. I\u0026#39;m seeing people struggling. I\u0026#39;m seeing people trying to navigate this return from shut down to non shut and the, and the damage that has been done in the, in, in that. And I am seeing people try to figure out how to engage in a new way, a new group of people, um, being, you know, this, this group of, um, of Gen Z students who are still around, and then this incoming crop of generation alpha students who are currently, uh, sixth, seventh. And depending on the age, you\u0026#39;ve got a couple eighth graders that are young ones mm-hmm. \u003caffirmative\u003e. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (13:48):\u003cbr\u003e\nUm, but just trying to, how, how do I, how do I engage them? How do we, how do we, um, provide them with, with the things they need? And there again, I know this has nothing to do with digital, but what I\u0026#39;m really seeing the most, uh, in the youth ministry space is the audience has shifted so much in that culturally it\u0026#39;s a different world. Um, there\u0026#39;s a lot more questions. They\u0026#39;re open to a lot more things. They, um, and, and pastors are trying to figure out, for example, you know, how do you teach in a ministry context? How do you teach a teenager about the word of God? Which is absolute truth when the generation doesn\u0026#39;t believe in such a thing is absolute truth. Mm-hmm. \u003caffirmative\u003e, how do you do that? Um, how do you, you know, how do you, so many youth pastors are preaching about characters in the Bible or things that were happening scripturally. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (14:45):\u003cbr\u003e\nAnd they\u0026#39;ll say, you know, well, well, Moses, so and so and so and so and so and so as if the people listening to them know who that is, is without stopping to say, let me tell you who this is, because they\u0026#39;re, again, the nuns in os they were raised by a group of parents who didn\u0026#39;t grow them up in, in scripture. So they don\u0026#39;t know. And so our, our mistake is, or the mistakes I\u0026#39;m seeing, or pastors speaking in a, in a phrase like, say, like I said, well, Moses, you know Moses, they don\u0026#39;t, yeah. They\u0026#39;re like, yeah, the guy with the boat, they\u0026#39;re like, no, that\u0026#39;s Noah \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:16):\u003cbr\u003e\n\u003claugh\u003e, \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (15:17):\u003cbr\u003e\nBut we have to pause. We have to slow down and teach mm-hmm. \u003caffirmative\u003e. And I think we have to do that. I think technology, um, Instagram, social media, TikTok, I, I love, I love, and I hate what I\u0026#39;m seeing right now on TikTok. Um, and if you\u0026#39;re not on TikTok, you need to at least look at it. Mm-hmm. \u003caffirmative\u003e. Um, if I can encourage, if a youth pastor\u0026#39;s listening, if I can encourage you, I know it\u0026#39;s, you know, it\u0026#39;s the devil. I get it. But at least be familiar with it. Yeah. At least engage. And I know your church probably has a stance on it. And, and I\u0026#39;ll warn you, there\u0026#39;s things, you\u0026#39;re gonna see some stuff on there. That algorithm is incredible. Um, you only need to pause for a second and it\u0026#39;ll feed you more of that. Um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:59):\u003cbr\u003e\nSo yeah, listen, here\u0026#39;s the best TikTok hack, by the way. If you start it and they start feeding you stuff you don\u0026#39;t want, hold your, hold the video down, click, not interested, do that two or three times and it\u0026#39;s gone forever. Like I\u0026#39;m telling you, can, you can game that algorithm, uh, the way each can, the way you\u0026#39;ll, you want, \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (16:17):\u003cbr\u003e\nI\u0026#39;ll see a better TikTok hack. Don\u0026#39;t sign up for an account \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:21):\u003cbr\u003e\n\u003claugh\u003e or \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (16:22):\u003cbr\u003e\nThat, cause that way every time you, every time you log off the, turn the app off, you turn it back on, you get the most stuff. It\u0026#39;s new every time. Um, but what, what I was gonna say about, about TikTok was some of the greatest things I\u0026#39;m seeing is, is student ministries, youth pastors, pastors utilizing that technology and teaching theology. Yeah. And, and, and, um, you know, there\u0026#39;s a couple guys that do like the, you know, one minute sermon, um, and stuff that excellent content mm-hmm. \u003caffirmative\u003e this, the negative side of that is I\u0026#39;m seeing that the same thing with terrible theology mm-hmm. \u003caffirmative\u003e. Um, and I would say that group of people are using it very well. And our students, there, again, keep in mind your kids don\u0026#39;t know the difference. They don\u0026#39;t. Yeah. Um, and so they\u0026#39;re watching things on TikTok that are, let\u0026#39;s call it, you know, 30% true. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (17:22):\u003cbr\u003e\nUh, and then it just kinda hangs, hangs hangs the right or hangs the left and, and goes crazy. Um, you know, I watched somebody the other day talking about, you know, Jesus, you know, Jesus\u0026#39;s name wasn\u0026#39;t Jesus. And I\u0026#39;m like, yeah. And I\u0026#39;m like, good. This is good. And then they kept going. They kept going. They like, so Jesus wasn\u0026#39;t really God, he was just the, and I\u0026#39;m like, oh, no, no, because it started off, it started off really strong and going, yeah, this is good. This is good. Let\u0026#39;s teach them these things. You know, there weren\u0026#39;t really three wise men as far as we know. There were, there were wise men that showed up. Great. Great. So, you know what they were, they were really these things. They were Illuminati No, they were not Illuminati. You know, just, just crazy stuff. Um, where do I think it\u0026#39;s going? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (18:08):\u003cbr\u003e\nI I definitely think, you know, the, the, those of us who are digital, uh, immigrants we\u0026#39;re aging out. Um, more and more digital natives. Um, that\u0026#39;s the way the world works, right. You know, more kids are being born more, more babies and children are being handed iPhones and iPads as pacifiers and are growing up with it. And that is a thing. And it can be good or it can be bad. And, and I guess my biggest takeaway would be, or challenge would be this, don\u0026#39;t build a moat. There\u0026#39;s no mo big enough. Whether you\u0026#39;re talking to parents or whether you\u0026#39;re trying to do your own ministry piece. Don\u0026#39;t build a moat and try to protect everybody from technology. That\u0026#39;s, it\u0026#39;s foolish. You\u0026#39;re not, that\u0026#39;s, that\u0026#39;s not a winnable battle. No. Um, I think what we need to focus on is redeeming that culture and redeeming technology and saying, how can I take what is, what is, how can I take who these students are and meet them where they are versus where we wish they were? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (19:11):\u003cbr\u003e\nUm, meet them where they are and redeem this technology and utilize it in a way for the glory of God and for, for the, for the right reasons. The right purposes. And try to try to really point to him using technology and use it to reach students. Use it to disciple students. Use it to, um, bring and share Jesus to students who may never, ever step foot in your church door, but they may be scrolling through TikTok and just happened to come across a video where you talk about this God man who loved you so much that he gave himself for you on your behalf, so that you could have eternal life. And it may, here\u0026#39;s what I find interesting about students in this generational speech that we\u0026#39;re in right now. There\u0026#39;s no reason for a teenager to show up to the things you\u0026#39;re doing. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (20:05):\u003cbr\u003e\nMm-hmm. \u003caffirmative\u003e, there\u0026#39;s just no reason for it. Yeah. But they still are. They\u0026#39;re showing up to these things. And it\u0026#39;s not because you got a great Instagram account. They\u0026#39;re showing up to these things because they have an internal intrinsic curiosity about spiritual things that I believe that God has placed in them from creation to seek him out. Yeah. And they\u0026#39;re showing up because that curiosity is itching and they\u0026#39;re trying to figure out a way to scratch it. And they\u0026#39;re just curious enough to still listen and use, use Instagram and TikTok all you want, but use it to scratch that curiosity in them that is God given. And let God be God and God do the things. We don\u0026#39;t save people anyway. We never have, we haven\u0026#39;t done it physically and we\u0026#39;re not gonna do it digitally. Um, that\u0026#39;s not, that\u0026#39;s not for us, but utilize the, the tools that we have in front of us to continue to do the things that we are called to doop. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (21:06):\u003cbr\u003e\nUm, so yes, technology is out there. It is, it is doing its thing. Um, don\u0026#39;t run from it. Don\u0026#39;t build a mote to protect people from it, whether they\u0026#39;re your own kids or not. Utilize it. Teach people how to use it. Teach people how to be safe with it. Set your volunteers up to utilize it. Well give them boundaries. Help them to, to do this thing well. Um, you know, show them how to do it and show your church how to do it. Show all the digital immigrants how to do it. Um, and lead, lead there. Lead from lead from the backseat. Um, especially if you\u0026#39;re watching this, listen to this. Sorry. If you\u0026#39;re listening to this as a, as a digital, uh, native, help people learn how to do this and to do it right. And to do it well. And not to be afraid of it. Cause I think the biggest thing is fear. Um, but yeah. Mean, sorry, man. I got, I\u0026#39;ve got on my soapbox for a minute, but \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:58):\u003cbr\u003e\nNo, that was really good. I just, that was a great, that was a great place to land it. Why don\u0026#39;t you, uh, you know, this has been a very youth ministry centric conversation, which admittedly so, and we, we let you guys know that at the beginning. Tell \u0026#39;em about, uh, everything, you know, what, how can they engage with stuff over at YM 360. What are some of the resources that you, you all are producing to help, to help people in this space right now? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (22:20):\u003cbr\u003e\nYeah. For, um, we, we create things. Our, our whole point is to make the things, to make youth ministry youth pastors wear a lot of hats. It\u0026#39;s, it\u0026#39;s hard. Um, I told those guys in girls in Arkansas, uh, this past weekend, youth ministry\u0026#39;s harder than it\u0026#39;s ever been. And it\u0026#39;s not easy. Yeah. But we have more opportunity than we\u0026#39;ve ever had had because there are so many blank canvases out there who don\u0026#39;t know. There\u0026#39;s not a lot of, um, church baggage in teenagers right now, cuz they never went. Um, they read about it, they see it online, but, you know, they see people deconstructing and talking about it, but they don\u0026#39;t have it themselves. A lot of them, because they, they haven\u0026#39;t engaged yet. So, gosh, there\u0026#39;s so much out there. Um, and why do sixty.com if you wanna check that out? Uh, there\u0026#39;s tons of resources, uh, for you. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (23:10):\u003cbr\u003e\nThere\u0026#39;s, we post blog articles every single Monday. You can check out that kinda stuff. Um, I think that the, the best things that you can be a part of right now that we work on is we have two big platforms that we put out every month. New content for one of those is called ministry parents.com, ministry to parents.com. And it\u0026#39;s not for parents, it\u0026#39;s for you to help parents. So if you\u0026#39;re in ministry, uh, and you\u0026#39;re trying to help equip parents to be better parents in their home and to be, and to help those no e s\u0026#39;s raise students in a way that points them to Jesus, um, we provide you with all the stuff. We do it all for you. Uh, we write all your emails, we, we curate all the content for you. It\u0026#39;s really just point and click and paste and send. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (24:00):\u003cbr\u003e\nAnd we do it all for you. Uh, all of us know that we\u0026#39;re supposed to partner with parents. None of us really know what that means. Um, and so and so we\u0026#39;re trying to figure it out. And you know, what usually keeps us as student pastors from it is either we don\u0026#39;t have kids of our own. And we go, well, I\u0026#39;m not legit. There\u0026#39;s no way I\u0026#39;m gonna look at a parent and go, you know what you should do with that 14 year old? Cause they\u0026#39;re gonna look at me and go, yeah, you tell me about that buddy. Or by the time we are legitimate, we realize that curating content for parents as far as what they need is a full-time job. Yep. And we can\u0026#39;t do all that. And so that\u0026#39;s what ministry parents does. Ministry parents.com. And then we just launched a brand new platform for training and development of youth pastors, um, that talks about all of this kind of stuff on the regular, every month we provide you with, gosh, 2026 plus pieces of content that\u0026#39;s brand new every month that talks about everything from volunteers to parents, to technology, to other disruptors that are in that you\u0026#39;re dealing with. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (25:04):\u003cbr\u003e\nUm, the whole point of it is to help you grow, lead and thrive in ministry. It is, it is all about developing you as a person. Um, you could check that out as well. It is my youth min.com, my youth min.com. It is, it is worth it. It\u0026#39;s worth checking that out. Um, all those are subscription based stuff, but it\u0026#39;s, it\u0026#39;s not expensive. So whether you\u0026#39;re full-time, part-time, uh, big church, small church, um, multi-site, multi staff, or you\u0026#39;re flying solo, um, it is something that you can utilize. Um, and anytime, you know, my I am available, like I said, I tell people all the time, let me be that guy. Let me be the person that when you\u0026#39;re struggling and you need somebody to talk to, when you are excited, when you\u0026#39;re new and, and going, I don\u0026#39;t know if this is the right way to do this or not, uh, I\u0026#39;m available. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (25:54):\u003cbr\u003e\nAnd, and more than happy to talk to you, I, I stepped out a student ministry proper to take this YM 360 role to give myself the ability to have these conversations like we\u0026#39;re having the day, uh, with youth pastors, youth workers, uh, all over the place. So my email address is Kerry kr y com. Um, or you can catch me on Twitter and Instagram, uh, K R two, and then the letter you k um, I, I don\u0026#39;t have TikTok. I just have a blank account so I can keep up with what\u0026#39;s going on, but nobody wants to see me do Renegade or any of the dances anyway, so I know Charlie de that\u0026#39;s, it\u0026#39;s true, it\u0026#39;s true. I should be on Dancing With the Stars, but I\u0026#39;m a, I\u0026#39;m no TikTok dancer day. So Yeah, day one day it\u0026#39;s my aspiration. \u003claugh\u003e. Uh, yeah. So please, please hit me up and lemme hear from you. Any questions you ever have, anything you ever need, or if you just need to be encouraged and say don\u0026#39;t, because here\u0026#39;s, here\u0026#39;s the deal, Nick, I just want people to know that there\u0026#39;s less people joining into the student ministry rights than there used to be. Hmm. And, uh, we need more people than ever before. And so, yeah. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (27:10):\u003cbr\u003e\nYou know, um, gosh, I\u0026#39;m going blank on that. Josh ship is the guy who said, you know, every student needs one caring adult. Yeah. Every student is one caring adult away from being a success. Um, and so, man, we need so many caring adults out there who are willing to see students, to love students where they are versus where they wish they were. That\u0026#39;s good. And, and just to jump in and say, I don\u0026#39;t know what I\u0026#39;m doing, but I\u0026#39;m willing to let somebody show me the ropes. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:43):\u003cbr\u003e\nThis stuff, man. Hey, I appreciate it. Thanks for your, uh, absolutely your time today from, uh, Birmingham Hotel Room. It\u0026#39;s been great. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (27:51):\u003cbr\u003e\n\u003claugh\u003e. Thank you very much, man. Thanks for having me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:55):\u003cbr\u003e\nWow. Well, man, I hope that you guys found that interesting and fascinating. Uh, hey, uh, in the show notes, wherever you get podcasts, you should be able to, uh, see the links to all the things that Kerry was talking about and all the resources that are available. If you are not a youth pastor, thank you for sitting through just a couple of old timey youth pastors chatting up, doing ministry, talking about ministry. But if you know someone who is in, in particular, man, I would really encourage you to share with him the ministry to parent and the, um, my Youth men, um, platform. Share those links with them. It\u0026#39;s something that can be really, really helpful. Uh, we talked about this a little bit, um, off off Mike, Kerry and I, well, once we hung up. But my youth min, honestly, guys, it is conference level training. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:42):\u003cbr\u003e\nAnd so if you\u0026#39;re a youth pastor and you\u0026#39;re in a small church without a giant budget, like it\u0026#39;s behind a paywall, however, it is far cheaper than if you got a plane, got a hotel, um, and paid for a conference ticket somewhere across country or whatever, and you have access to it. Like, I don\u0026#39;t know if you heard, he\u0026#39;s like 20 something pieces of new content every single month. So there is conference level training very available at your fingertips, very accessible. Um, and so that\u0026#39;s a budget saver, you know, and so I think leaders who wanna be learning, um, are growing super helpful. So check that out for sure. I am a, I\u0026#39;m a contributor to it, so, um, shamelessly love to have you check it out. Um, but anyway, uh, appreciate you guys, uh, listening. And if you\u0026#39;re anything like me and you listen to podcasts on the go, I do it when I\u0026#39;m, I\u0026#39;m running, I do it when I\u0026#39;m driving, and I do it when I\u0026#39;m on the lawn doing the dishes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:37):\u003cbr\u003e\nThe reality is, um, Kerry said so much good stuff in there and I would hate, hate for you to miss it. And so we, for free provide, uh, transcripts for every single episode. You can check those out at hybridministry.xyz or just, uh, read through it in your podcast catcher so that you\u0026#39;re able to just see what\u0026#39;s going on and, uh, hear what\u0026#39;s going on and maybe take some notes, um, and take some of the things that you heard in your ears and put it to paper if you need it. Um, for conversations or for meetings with, uh, upper level leadership or whatever the case may be. We just wanna serve you and help you win in your area of ministry. So you can check that out at hybridministry.xyz. We\u0026#39;re also on Twitter at hybrid ministry. We\u0026#39;d love to have you come hang out with us. And hey, listen, if you found this helpful one way that you could really help us out, um, a gigantic favor for us would just be male. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:26):\u003cbr\u003e\nIf you could give us a like, or a rating or a review, that would be very beneficial, help us pay it forward, um, and help you maybe pay it forward even to some other people who, who wanna help uncover and find this information. So, once again, grateful for you, thankful for you. Um, hope you guys have a great rest of your day, wherever you are, whatever you might be doing, and we pray that this is helping, um, make digital discipleship just a little bit easier for you in your ministry context. Until next time, talk to you later guys. Bye.\u003c/p\u003e","summary":"In this episode, Nick finishes up from part 1 of his conversation with Kerry Ray, director of editing and publishing at YM360. Kerry talks about the limitations of digital ministry and how to best navigate some of the new challenges of digital ministry. In addition Kerry shares some of the resources that are available through YM360 for youth pastors who are in the trenches doing ministry.","date_published":"2022-12-01T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/f5469b86-8c62-487c-8356-0f80579a6cc1.mp3","mime_type":"audio/mpeg","size_in_bytes":15047358,"duration_in_seconds":1867}]},{"id":"0f96101e-760b-4cb1-b2d5-79d580ab12bb","title":"Episode 019: Kerry Ray on doing ministry like Jesus did, and how technology has changed the way we ministry and communicate to teenagers in Gen Z and Gen Alpha and beyond","url":"https://www.hybridministry.xyz/019","content_text":"SUMMARY\nIn this episode Nick sits down with his friend, and YM360 General Editor and Content Director, Kerry Ray. Kerry is a veteran with over 3 decades of experience in church ministry, all in student ministry. Kerry and Nick talk about the ways in which technology has changed and shaped the ways of doing ministry. And Kerry also talks about the importance of going to a teenager's \"turf\" or showing up in their life, relationally.\nCome hang out with us on twitter at http://www.twitter.com/hybridministry\nOr grab show notes and transcripts at http://www.hybridministry.xyz\n\nSHOWNOTES\nYM360\nhttp://www.ym360.com\nMINISTRY TO PARENTS\nhttps://ministrytoparents.com/\nMY YOUTH MIN\nhttps://myyouthmin.com/\nEPISODE 016 ON HOW THE IPHONE CHANGED THINGS WITH DERRY PRENKERT\nhttps://merry-swamp-3547.fireside.fm/016\n\nTIMECODES\n00:00-02:49 Intro\n02:49-05:55 Kerry's Intro and Experience\n05:55-09:12 What it's like no longer being in the trenches of ministry\n09:12-13:44 What was life in ministry like before the cell phone and after?\n13:44-16:22 Is technology what created FOMO?\n16:22-21:00 What is contact work?\n21:00-32:58 Can we use technology to our advantage in ministry efforts?\n32:58-34:27 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nHey, what is up everybody? Welcome to another episode of the Hybrid Ministry Podcast, episode 19. We've been doing 19 of these. I can't freaking believe it in your catcher. It might be 20, because we posted as Double Zero pilot. I kind of hate when people do that, and then I, I went and did it. So, anyway, uh, as always, I am your host, Nick Clason, excited to be with you. And today you're in for a treat because number one, I'm not just gonna ramble in your ear holes the entire time, like I have been for the last several episodes, but two, I'm bringing on one of my really good friends. His name is Kerry Ray. He is the director of editing and publications right now at YM 360, which is, YM Youth Min, right? Youth Ministry 360. And he has 30 years of church ministry experience, particularly in the student ministry and youth ministry space. \n\nNick Clason (00:58):\nSo, let me caveat all of that to say this is a ministry podcast, not specific in particular to youth ministry. However, that being said, um, you know that I am a 12 year youth ministry veteran, and so a lot of my connections and conversations come in the youth ministry space. And so, um, I just will caveat all this to say that today is going to be a very youth ministry centric conversation. Um, but all of it is going to be couched sort of in, uh, digital, right? And, and so what Kerry is gonna be talking about, um, and what I did is I, we had an interview and it went really well, and it went really long. And so I decided, I think I'm actually gonna bite, uh, split this up into two more bite size pieces. And so, episode one is gonna come out this week, episode two, or part two of this, I should say, is gonna drop on Thanksgiving Day, so you can enjoy it on the way to your, um, grandmother's house over the river and through the woods. \n\nNick Clason (01:59):\nSo in this first part in particular, he's gonna talk a little bit about his experience, um, what he's seen and how he's seen digital play a role in that. And then he talks about, um, a thing that I first learned from him, but he says he's still primarily from young Life called contact work, right? And if you've been around this podcast at all, you've known, we talked about showing up where they are, um, which is what Jesus did, honestly, right? He, he showed up where we were, he put on skin, he became human. And so that's what he talks about, and he kind of gives the basis for it and why it's important. Um, and so that's gonna be today. Um, so hopefully you enjoy it. And so, without any further ado, we're gonna get started. And you'll notice just how well I am as a host when we plan this thing, when you hear how we get started. So here we go. 3, 2, 1. Check it out. Hey, \n\nKerry Ray (02:50):\nIs whoa gonna go first on, \n\nNick Clason (02:53):\nMan? Come on. Doesn't even listen to instructions. \n\nKerry Ray (02:57):\nI did. I thought you said, I'll do a thing later. And then you go ahead and introduce \n\nNick Clason (03:02):\nYourself. I'm keeping all this in. This is Kerry, everybody. Kerry, introduce yourself to the tens and tens of listeners that I have. \n\nKerry Ray (03:10):\nHey, tens of listeners. My name is Kerry Ray. I am the director of publishing for Y M 360 in Birmingham, Alabama. Uh, YM 360 Youth Ministry 360. Uh, before that, uh, this is my first year actually as a director of publishing, whatever that means. Uh, I did, uh, before that, I did, uh, right about three decades in the student ministry seat, um, in multiple denominations of churches, in churches, multiple states, uh, different sizes, churches, different size, not sizes, different size churches, um, multisites single sites, uh, single sites that wanted to be multisite, uh, . I've been, I've been around the block and, and seen a lot of things, man. Um, but yeah, I've been in the youth ministry for right at 30 years. And, um, this was my first, actually at the time of this recording, this was my, this last Easter was my first Easter, uh, in, in here in 2022, was my first Easter in 30 years, not to be on staff at a church. \n\nKerry Ray (04:15):\nSo it was quite the different thing to sit in there as a regular person who could see all the things going wrong, but uh, was not responsible for, for fixing any of them. Um, and so it was great. It was, it was really great. Um, it's weird now on Saturday nights after, you know, you get in a routine for 30 years. Uh, Saturday nights are kind of a weird thing because you go to church on Sunday mornings, but you're not going to work, you know, to do all the things. Um, so, and you go with a family on, on a Sunday morning, it's whole thing. Just a different world, man. So I've, uh, like I said, I've been, I got to wife 360 in October of 2022, um, and started a, a new thing. We, we work in, uh, Y 360, if you don't know, we're, we're part, um, publishing. \n\nKerry Ray (05:06):\nAnd, uh, we create content for student ministries, youth ministries, all over the world to use. Um, and we also do camps. We have a, a generate by Y 360, uh, which does camp all across different locations. We had this last summer, summer of 2022. We, I believe we were in 20, 23 or 24 locations, um, running camps, 20. We had three different teams spread out all over. Uh, so it was great. My, my section of that, we create all of the, uh, written material, all the devotional material, all of the, um, all the written material for camps. Um, so yeah, it's been a lot of fun. It's very different. And then I get to, uh, coach student ministries, youth pastors, all across the place. Um, I've been doing that for around seven years, so, yeah. Nice. Yeah. Lot of fun. Lot of fun. \n\nNick Clason (05:59):\nSo let me ask you this, just, this isn't one of the questions I sent you. I'm already going off script, but, uh, do you enjoy Saturday nights and Sunday mornings not being responsible for stuff, or is there like an element of you that misses it at all? \n\nKerry Ray (06:15):\nOh, absolutely. I think anytime you do something for a significant amount of your life, um, there's a part of you that missed that, um, that misses, um, you know, just being around and, and, and knowing all the faces and knowing who's where. And, um, yeah, there's just part of it that you kind of miss a little bit of it. There's some part, and maybe this will make sense for some of you listening who've done anything for a significant amount of time, there's parts that you miss that you don't know why you miss, or you don't even know what you miss. You just say something's weird and off and just seems a little different. Um, yeah. But yeah, there, there's pieces and parts. There's definitely pieces and parts that I don't miss. \n\nKerry Ray (06:56):\nYou know, I don't miss, you know, being gone all day on a Sunday. Um, I don't miss, um, I the whole getting to be a part like you go as a family and do stuff with as a family, uh, that's really brand new. Yeah. Um, and, and it's, it's been great. My, my kids, I, my wife and I have two kids. We have an eight year old and a 14 just turned 14 a couple days ago. And so this is such a significant time in both of their lives mm-hmm.  that it is great to be, you know, just a dad and not a staff member. Um, and to get, to get to sit in, I'll tell you, you know, a little bit of a confession. It's also difficult. Um, we're at a smaller church now, and, um, having been in large church ministry for so long, um, now that my daughter is participating in ministry, and, you know, that ministry is, you know, trying to figure itself out and mm-hmm.  and, and go through all the, you know, all the growing pains of, of a growing ministry. And I'm sitting on the sidelines and thinking, gosh, , that's awkward. I can help that, but I don't wanna, you know, I don't wanna white knight, you know, come in when my, on my high horse and, and quote unquote fix it for them. Especially with, \n\nNick Clason (08:16):\nYou're fixing it as the YM 360 guy. Are you fixing it as Madison dad, as dad? Are you fixing it as a church volunteer? Like, what, yeah. What's \n\nKerry Ray (08:26):\nYour role, right? Or are you fixing as the guy that quote unquote knows it all right. So, you know, you don't, you don't wanna be that guy. Um, so yeah, it's, it's just been, it's been weird. That's, that's kind of the honest thing is to have done a thing, and I think this is true at anything, not just ministry, but having, you know, if you were, if you were a cabinet maker and you walked in and people were, you know, fumbling around with a hammer trying to build a cabinet, and you're just biting your, you know, biting your closed fist, going, oh, no, that's not how you, you do it . Um, so it, it's that, I mean, and not saying that they're not doing a great job. Um, they are, they're doing well in figuring it out. They're just, you know, figuring it out. Um, and they're going through some, some growing pain in that process. So yeah, that's, that's what we're doing as a family right \n\nNick Clason (09:13):\nNow. So I'm, I'm curious, Kerry, like two or three episodes ago, I'll link it, you know, in the show notes, but I had, uh, my friend d Pinker on, and we talked about, um, how he, he has a similar longevity track record that you do, and he talked about how the invention of the iPhone was a pretty monumental, like, milestone marker for him in youth ministry. Like he kinda remembers ministry before the invention, um, and widespread use of the iPhone, and then post the invention and widespread use of the iPhone. Do you have, would you say you have a similar, um, experience with that? Like, did you, did you notice that being a pretty big milestone thing in student ministry and in your career noticing how students interacted? Did that change things? Did you, um, have to program or think about things differently because of technology and it's, you know, interwoven into the culture? \n\nKerry Ray (10:11):\nUm, honestly, I, I think the iPhone changed not programming so much as it changed, um, advertising. And I know that's a big no-no word. You know, in the church world, you're not supposed to see the things you're doing as a quote unquote product or something you are promoting. Um, but you are, you're, you're promoting a thing, um, come be a part of this, whether it's a camp, a Wednesday night, a Sunday morning, you are trying to tell people this is a thing we have, um, otherwise you're sitting there by yourself. Um, and so I think it changed, I think it changed dramatically how we engaged with, with students. Hmm. , um, I don't think so much at all. It, it really changed programming. Um, but it definitely changed the way we engaged. It definitely changed, um, the level of intentionality that you had to put behind, uh, promotion and how you promoted and how you celebrated. \n\nKerry Ray (11:15):\nUh, it also gave you kind of an open door, you know, whether you want it to be or not. A lot of youth ministry is word of mouth. Yeah. Um, I always used to kinda call it the skating rink effect when I was a kid. You know, the skating rink was, was a thing. , sadly, that'll show you my age. The skating rink was a thing, and we didn't, in middle school specifically, you didn't know why it was a thing. Yeah. You just knew that's where everybody was. Mm-hmm. . And, uh, but it was word of mouth, you know? It was, it wasn't the, the skating rink when I grew up, the skating, it was called fun time, skate land. Uh, it wasn't that fun time. Skateland had this giant marketing, you know, this this monumental system or this, this thing that they were doing. They were like, come to fun time. \n\nKerry Ray (12:01):\nIt was just, it was word of mouth. And the middle school, you know, that that's where everybody was going on on a Friday night. They were going to fun time. And you talked about it in the hallways, and people do, and I think in cinema ministry, whether we want it to be or not, it, it's always been a word of mouth. You know, I'm, you know, why do, why do so many kids show up to this one event, this all nighter that you do? Well, because the word got out that these people are going and the other people wanna go. And then it snowballs into this thing. Um, and I think the word of mouth became digital. Word of mouth. Um, and you could, you could digitally have a megaphone to, to broadcast that thing versus just relying on word of mouth. Yeah. Um, and so that changed the game. \n\nKerry Ray (12:47):\nSo it changed. Um, the only thing I would say in programming, uh, uh, that it would change was that you had to be, or you started to be a little more intentional about recording the things that you were doing mm-hmm.  and putting them out there for people to see later. Yeah. Uh, and to advertise with. Um, that's probably the only way it really changed. And I would say it changed programming. It would just, Hey, we want to capture certain things. And so we would talk about, as a team, uh, what are the things we wanna maybe capture tonight and, and broadcast so that people can see it and try to leverage the fomo, you know, the, the, that FOMO piece mm-hmm.  is, is a real deal, the invention of the iPhone, Instagram, now TikTok, um, even, even be, you know, be real. It is that FOMO piece of what's happening in the moment. Who's doing what, Ooh, I wanna be a part of that. Mm-hmm. , that's what changed. I think that's what changed. \n\nNick Clason (13:45):\nSo would you say before that, that fomo for someone my age, who's only done ministry in an iPhone generation, is fomo a recent phenomenon since the invention of technology and things like that? Or was that always a part of it? Now you just can see it with your own eyes that you Oh, you're right now missing out. \n\nKerry Ray (14:07):\nYeah. No, FOMO has always existed. Um, it wasn't called that, but you know, there was always that, you know, nobody wants to be left out. Everybody wants to be, um, they did say it for hundreds, hundreds of years. They've been saying for years, you know, that, um, when you walk into a building, but think about yourself anytime, iPhone or not, you walk into a restaurant in a busy time of the day for a restaurant mm-hmm. , and you're the, there's maybe one other person in the restaurant. There's something inside of you that goes, it could be the greatest restaurant ever. It could be the best food, best atmosphere, but there's something inside you that intrinsically goes, huh, yeah, something's wrong. What's wrong with this, this ? And, and I think that's, I think that's who we are as, as human beings. When you walk into a store, there's nobody shopping there. When you, when you go to a gym and you work and there's, you're what, what's midnight? That's if you're doing it in a time where typically there would be people there, whether we walk into a church now, um, and there's, you know, there's nobody really attending. You go, huh? When you walk outta that, you don't say, you know, man, that was great. You go, man, that was great. I wonder why nobody goes. \n\nNick Clason (15:27):\nYeah. Well, it's interesting, right? Cause none of that's based on the actual content maybe. Nope. Of like, oh, that was a great message I really resonated with, or whatever. Like what you're noticing is like the social equity landscape of like, what's going on around you, looking around, no one's there. And \n\nKerry Ray (15:44):\nIt is a thing, and it is a thing. I think that thing has always existed. And I think whether it's the iPhone or social media, um, has just exacerbated that and made it, yeah. A more prominent thing turned the volume up, if you will, uh, has made it a more prominent thing, more obvious thing. Um, the, but I think it's always been there. Uh, I think it's, you know, when you were eight years old and didn't get invited to a birthday party and you knew other people did mm-hmm. , that's, you had fomo, you were missing out. Um, I think that's just a, a human thing. \n\nNick Clason (16:22):\nYeah. Yeah. Absolutely. So you and I connected, you were at a church in Cincinnati. I was at a church in Cincinnati, and we were on the doorstep of working together. Um, and so in that process, I guess, I mean, I guess it was even formal. We had formal interviews and stuff. Um, you explained to me, uh, a thing that, I don't know if you came up with this or coined it or whatever, but you called it contact work. Um, so explain a little bit to our listeners, like what that is, where it comes from, maybe the theological or biblical basis for it. Um, and, uh, like then I wanna kind of explore, is that type of work, is that type of ministry, is that possible more and more as we enter into this digital space? But first of all, give us just a little bit of like a background of like, what is it, um, what are you talking about with contact work? I think when I heard it, I never heard it called that, but it was very intrinsic to me. Like, I was like, oh, yeah, this makes sense, right? As a youth pastor, like, this is what I'm trying to do. I just never kind of put this label to it. So explain that a little bit. \n\nKerry Ray (17:32):\nYeah. Well, I definitely did not, uh, coin the phrase contact work. Um, that is, um, I served for a while, um, in young life, and that is a, that is a big, big piece of young life. If anybody's listening who has ever been a part or knows anything about young life, contact work is one of their core tenants. Um, they put a lot of, a lot of energy and effort and strategy \n\nNick Clason (18:00):\nInto Andre good at contact work. That's, that's probably what they're best, I would say. \n\nKerry Ray (18:04):\nOh, they're, yeah, they're excellent at it. And it's because they value it. It's such a high value, um, for them. Like I said, it's one of their core tenants. Um, it's such a high value that they do it well. Um, and so borrowing that phrase from those guys, um, I just learned it and saw it done really well and saw it valued. Um, and so I, I kind of adopted it into early on into, um, what I was doing, and it was, it was going where they are versus expecting them to come to you. Hmm. Um, contact work at, at its core is, uh, young life would call it earning the right to be heard. Um, but it is, or maybe you hear them say, um, doing things on their turf mm-hmm. , um, so to speak. But basically it is, it is going to where the students are mm-hmm.  versus sitting and expecting them to come to you, and then you're putting in the time with them in their places where they feel comfortable and confident, and where they maybe kinda run the show versus your place behind these walls, behind this door where you're in charge and are expecting them to, to do certain, certain things. Um, contact, contact work. Oops, sorry. Contact work is something that is something that we have done for years. It's an expectation. \n\nKerry Ray (19:37):\nSorry, my headphones went out for a second. \n\nNick Clason (19:40):\nOh, no, you're good. Contact work is sounds great to me. So, \n\nKerry Ray (19:42):\nOkay. Contact work is, is something that, um, I have, you know, expected is the best word to use of any staff we have I've ever had on, on a, on a church staff. Um, it is, it's that big of a deal. Um, for example, when I had interns and, you know, we were only allowed, you know, what, 15 hours with an intern mm-hmm.  mm-hmm.  10 of those hours with contact work, and I would ask them to, you know, fill out a form that tells me where they were going, what they were doing, who they, who they hung out with and talked to. Mm-hmm. , it was that big of a deal. I wanted them to value it. Um, that's when I first started in ministry. Early on, we didn't call it that. Um, but that was my role. Um, I had an older youth pastor who kinda looked at me and sat me down and said, Hey man, I, I'm too old to go run with the Bulls. Um, so , I'm gonna ask you to do that, and I'm gonna expect you to be in the school. I'm gonna expect you to be the one at the games. I'll still be the guy preaching, but, and you know, teaching, teaching you how to do those things, but, you know, you're the guy that's gonna run around with 'em. You can call it Tide Piper, whatever you wanna call it, but it is going and building relationships with students, with teenagers on their turf where they are at instead of expecting them to come to you. \n\nNick Clason (21:02):\nYeah. I think, and I think, like for me, man, the basis really of me starting this whole podcast is realizing that, uh, digital can play a role in that. You know, I think for churches, a lot of churches, uh, get stuck into their, like, programming schedule. It's Wednesday night, Sunday morning, whatever, and not realizing that there's another 167 unclaimed hours that students are living life doing their thing. Um, you know, so that can obviously be done in person, but how would you say, have you seen that be either possible, or would you say like, yeah, that's not even really a possibility, uh, to show up on their turf in like a digital or more of like a hybrid type of way? \n\nKerry Ray (21:53):\nLemme back up for a second first, and I can say that one, it's, it's part of what we're called to do. Mm-hmm. , if you're in ministry, um, we're supposed to be following and living as Jesus did. And what you never saw in the New Testament was Jesus just sit still somewhere and say, you know, everybody come to me. Mm-hmm. , I'm not going anywhere. I'm gonna sit here , you know, in Jerusalem. I'm just gonna sit here and expect you to come to me. He traveled, he, he went around from town to town, place to place sharing and talking. And part of that was, you know, just getting around the people. Mm-hmm. , um, the people that, you know, he came to this place to die for was just to be amongst and, and interact with those people. Um, and that's part of our calling we're, we can't just sit in a church. \n\nKerry Ray (22:43):\nYou could have the greatest program in the world, but you sitting in a church and just expecting people to come to you is one arrogant too. Mm-hmm. , it's foolish. Three, it's ineffective. Um, it just doesn't, it's not the thing you can't, that's not who you're called to be. You're called to, to be out and about. And with people, people, these students are, you're calling, they're, they're coming to know Christ is your calling. And, and it can't be, I'm just sitting here and the kids that get here, that's great. The kids who don't hate it for them, um, that that's not okay. Yeah. So let's start there. Uh, number two, um, it, it matters to your community. Um, you hopefully want your church, your ministry, your student ministry. You want that to, to have such an impact on the lives of the people in your community, no matter their age, that if it disappeared, people would care. Mm-hmm. \n\nNick Clason (23:40):\n. Yeah. \n\nKerry Ray (23:41):\nAnd to do that, you can't sit in your ivory tower literally and, and expect that to happen. You've got to go out and make some sort of impact, some sort of influence. Uh, and I think in the world we live in the, with the, um, deification, if you will, you know, all of the, you know, I am, you know, de deconstructing my, my religious experience. Um, people are weary. People are weary, people are leery I'll rhyme there. Uh, they're both, they are, they're, um, suspicious mm-hmm.  of church. Like, what do you, you know, what do you want from me? Oh, you just want my money. Um, and we've got, if you're talking about students and general teenagers, uh, we've got, this is the first group generation that was raised by students who bowed out years ago. You know, statistically they're, they're called the nuns. N o n E S, not n u n S. \n\nKerry Ray (24:42):\nBut the parents are the people who were in student ministry, you know, maybe. And then they bowed out and their parents didn't, you know, didn't raise them in church. And so now they're having kids of their own. And, and so it's, it's blank slates. So you've got parents who don't know, who don't know church. You've got students who don't know church. Um, they're blank canvases. And so, uh, we are, should be out and about if nothing else trying to, trying to show and be the hands of Jesus Christ, the hands of beauty of Christ in these communities in which we are called the love administer to, um, digitally, um, I, I, let's be honest, we watched these last couple years with Covid shutting everything down. Mm-hmm. , we watched the churches who, and the student ministries who had embraced a, a different philosophy versus the come to me. \n\nKerry Ray (25:40):\nUm, they transitioned better. I won't say, well, I will say they had, they made it through the Covid piece a little better mm-hmm.  than the churches and the student ministries who lived in the come to us mentality. Um, but let's be honest, I think everybody struggled with it. Uh, because even young life, uh, who is excellent at contact work, I watched Young Life struggled to find themselves because they couldn't do that anymore. Yeah. They couldn't do the face to face interaction, and they had to try to do it in a digital format, and it didn't work as well. Sounds, um, it, it failed. Um, yeah. And it struggled. I mean, some of it, I mean, he, it kinda worked. Not really. I, I would say it failed. Um, even, you know, the big players in, in student industry, the people who were doing this, the guys out like, you know, um, fields and Josh, Doug Fields and Josh out in California went to a digital format. \n\nKerry Ray (26:38):\nAnd I don't know, I, I haven't talked to these guys about it, so I'm gonna assume, but I, I would assume if you, you asked those guys, they would tell you that it was not what it was. Mm-hmm. , did they do the big digital thing? Well, sure they did. Yeah. But I don't, I don't think it was what it was before that. Yeah. I don't think they got the same interaction. It's a, it's a lot of work for a little payoff. Um, I know at the time of covid, I was in, uh, church in Cincinnati, Ohio, and our middle school ministry was tied to the weekends mm-hmm. , and it was kinda a show up to church, and you go to this thing, but our high school was built offsite. Um, and we had had multiple years where the students had built communities, it houses across the city, and those communities met offsite, and it was in that community that those students lived in with small group leaders that lived in that community that those students lived in. \n\nKerry Ray (27:33):\nAnd those students were showing up and inviting people into this thing because it was their thing. Mm-hmm. , um, it was kind of their turf, but with our, uh, blanket over the top of it. Sure. It was, but it was still their thing. Um, and when Covid hit, I got to see firsthand middle school, they come to us, we shut that down for a little bit, then we tried to do it digitally. It just didn't fly. Um, it was a struggle to put, you know, 10 kids in the room, in, in a digital room, uh, high school. I don't think, if I looked at the numbers, and I tracked them every week, I think in total we lost two students. Wow. Two, why? And we actually picked up a few. Why? Because they had already built this community that was not attached to the come, come and see mm-hmm. , \n\nKerry Ray (28:31):\nIt was, it was a community. So when we took that community that already existed and just moved it to a digital format, they, they still do the same people. It was still, it was built on a different thing. Mm-hmm. , it was centered around community and not centered around come and see Yes. Or come and participate. Yeah. Um, so it, it, it, it mattered. It, it changed. And I, like I said, I watched, um, during those, during the covid years, got to see, you know, there were plenty of churches that that died. There were plenty of churches that are still, you know, where a year out now when this is being recorded. And they are still struggling with putting the pieces back together. I don't think, I don't think ministry, I don't think church will ever quite be the same. Um, post covid. Interesting. But, and I think youth ministry is harder, um, because I think students got realize they didn't have to be there. \n\nKerry Ray (29:25):\nMm-hmm. , uh, the church kids stopped going. The, the non-church kids never went. Uh, and we had a generation now that has been raised at least for a couple of years, you think of a sixth grader, they went through sixth, seventh, and part of grade without ever being in a so ninth grade in that time where it's already hard to be a part of a community because you drive for the first time, you've got some freedom in ninth and 10th grade. Yeah. Depending on your age and your state, uh, you start having freedom, you start working, um, you start doing other things. It's already hard in the, in the youth industry world. For those of you listening to this that are in, in ministry, you know, that time is already difficult anyway. But now you've got a group who went three years without engaging at all mm-hmm. , \n\nKerry Ray (30:08):\nUh, and then behind them is another group that went three years without engaging at all. And behind them is another group that, you know, hey, which is babies at the time. So it's going to be a difficult dig out. Um, and I think that that actually makes this contact work piece even more relevant. Mm-hmm. . Now to your question, if, can it be digital? I don't know. I, I have not seen that work super well. Um, now I will tell you this, we all know that, um, for a teenager, uh, when you, and I think of the friends we make, you know, they say, well, my friend, you know, you like, you think my friend that I play, you know, call on duty with, you know, that lives in California. You're like, you never, you, you live in Alabama, you don't know that kid , but you're like, no, I play with them every day. \n\nKerry Ray (31:00):\nI, you know, I spend hours with them on a headset, you know, shooting people and, and you know, talking about stuff over the headset to them that is a real friend. Yeah. Um, that barrier has dropped mm-hmm.  to us as adults. You know, I think, you know, for those of you that don't know, those of us, you know, over the age of, let's call it 27 ish, you know, we're digital. We're digital immigrants. Mm-hmm. , we're, we come with baggage of how technology works and how it should be used and utilized, and, uh, where our teenagers and below, or digital natives mm-hmm. , there's never been a time where they did not know technology. There's never been a time where social media was not interactive for them. Um, and so we as adults, as digital immigrants, let's use that instead of adults, us as digital immigrants, we look at, um, online friendships, online relationships, um, and go, that's weird. \n\nKerry Ray (32:03):\nUm, that's not a thing. But to them as digital natives, that has always been the thing that has always been very real. Um, dating apps and, you know, swiping left and right. And I mean, that went from like a silly thing. Like, you know, this is those of us, again as digital immigrants, look at that and go, come on. Um, you know, you're just, you're just, you know, trying to find a hot dude or hot girl and hook up. But for them, they're like, no, I, I'm trying to find a relationship. I get to know people this way. Yeah. Um, it's, it's fascinating. Yeah. Um, so I think there is, there, there's gotta be a way for that to happen mm-hmm. , and we've gotta figure out this, and I'd go back to contact work. There's gotta be a way for contact work to happen in a digital context. But there is some, there is something to set for a loss of the, the face to face because the face to face is so significant. \n\nNick Clason (32:58):\nWow. Well, wasn't that awesome? I'm so excited for you to hear and learn from part two. Um, anything and everything that Kerry mentioned, uh, YM 360, my youth min, um, all those things. Um, and also Derry's episode. I'm gonna link all of those in the show notes, which you can grab a in your podcast catcher or be over at hybridministry.xyz. And I would really encourage you, because he said a lot of really good things. And if you're like me and you listen on 1.5 or two times speed, uh, you may have not caught it, or you're driving or you mowing the lawn or whatever you're doing, head to hybridministry.xyz and you can grab a full transcript of this episode so that you can have and use to utilize at your discretion. That's a thing that we do and produce for you, um, for a hundred percent free. \n\nNick Clason (33:49):\nSo we just wanna let you know that that is available there for you to check out at http://hybridministry.xyz If you found this helpful and I'm sure that you did, please give it a share. Send it to someone that you know, maybe in youth ministry, um, and leave us a rating or a review. That would be really, really helpful for us. We would love to, uh, hear that. So, um, we will chat with you guys next time. Excited to share with you part two of this episode. But until then, we'll talk again later by.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode Nick sits down with his friend, and YM360 General Editor and Content Director, Kerry Ray. Kerry is a veteran with over 3 decades of experience in church ministry, all in student ministry. Kerry and Nick talk about the ways in which technology has changed and shaped the ways of doing ministry. And Kerry also talks about the importance of going to a teenager\u0026#39;s \u0026quot;turf\u0026quot; or showing up in their life, relationally.\u003cbr\u003e\nCome hang out with us on twitter at \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nOr grab show notes and transcripts at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nYM360\u003cbr\u003e\n\u003ca href=\"http://www.ym360.com\" rel=\"nofollow\"\u003ehttp://www.ym360.com\u003c/a\u003e\u003cbr\u003e\nMINISTRY TO PARENTS\u003cbr\u003e\n\u003ca href=\"https://ministrytoparents.com/\" rel=\"nofollow\"\u003ehttps://ministrytoparents.com/\u003c/a\u003e\u003cbr\u003e\nMY YOUTH MIN\u003cbr\u003e\n\u003ca href=\"https://myyouthmin.com/\" rel=\"nofollow\"\u003ehttps://myyouthmin.com/\u003c/a\u003e\u003cbr\u003e\nEPISODE 016 ON HOW THE IPHONE CHANGED THINGS WITH DERRY PRENKERT\u003cbr\u003e\n\u003ca href=\"https://merry-swamp-3547.fireside.fm/016\" rel=\"nofollow\"\u003ehttps://merry-swamp-3547.fireside.fm/016\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:49 Intro\u003cbr\u003e\n02:49-05:55 Kerry\u0026#39;s Intro and Experience\u003cbr\u003e\n05:55-09:12 What it\u0026#39;s like no longer being in the trenches of ministry\u003cbr\u003e\n09:12-13:44 What was life in ministry like before the cell phone and after?\u003cbr\u003e\n13:44-16:22 Is technology what created FOMO?\u003cbr\u003e\n16:22-21:00 What is contact work?\u003cbr\u003e\n21:00-32:58 Can we use technology to our advantage in ministry efforts?\u003cbr\u003e\n32:58-34:27 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nHey, what is up everybody? Welcome to another episode of the Hybrid Ministry Podcast, episode 19. We\u0026#39;ve been doing 19 of these. I can\u0026#39;t freaking believe it in your catcher. It might be 20, because we posted as Double Zero pilot. I kind of hate when people do that, and then I, I went and did it. So, anyway, uh, as always, I am your host, Nick Clason, excited to be with you. And today you\u0026#39;re in for a treat because number one, I\u0026#39;m not just gonna ramble in your ear holes the entire time, like I have been for the last several episodes, but two, I\u0026#39;m bringing on one of my really good friends. His name is Kerry Ray. He is the director of editing and publications right now at YM 360, which is, YM Youth Min, right? Youth Ministry 360. And he has 30 years of church ministry experience, particularly in the student ministry and youth ministry space. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:58):\u003cbr\u003e\nSo, let me caveat all of that to say this is a ministry podcast, not specific in particular to youth ministry. However, that being said, um, you know that I am a 12 year youth ministry veteran, and so a lot of my connections and conversations come in the youth ministry space. And so, um, I just will caveat all this to say that today is going to be a very youth ministry centric conversation. Um, but all of it is going to be couched sort of in, uh, digital, right? And, and so what Kerry is gonna be talking about, um, and what I did is I, we had an interview and it went really well, and it went really long. And so I decided, I think I\u0026#39;m actually gonna bite, uh, split this up into two more bite size pieces. And so, episode one is gonna come out this week, episode two, or part two of this, I should say, is gonna drop on Thanksgiving Day, so you can enjoy it on the way to your, um, grandmother\u0026#39;s house over the river and through the woods. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:59):\u003cbr\u003e\nSo in this first part in particular, he\u0026#39;s gonna talk a little bit about his experience, um, what he\u0026#39;s seen and how he\u0026#39;s seen digital play a role in that. And then he talks about, um, a thing that I first learned from him, but he says he\u0026#39;s still primarily from young Life called contact work, right? And if you\u0026#39;ve been around this podcast at all, you\u0026#39;ve known, we talked about showing up where they are, um, which is what Jesus did, honestly, right? He, he showed up where we were, he put on skin, he became human. And so that\u0026#39;s what he talks about, and he kind of gives the basis for it and why it\u0026#39;s important. Um, and so that\u0026#39;s gonna be today. Um, so hopefully you enjoy it. And so, without any further ado, we\u0026#39;re gonna get started. And you\u0026#39;ll notice just how well I am as a host when we plan this thing, when you hear how we get started. So here we go. 3, 2, 1. Check it out. Hey, \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (02:50):\u003cbr\u003e\nIs whoa gonna go first on, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:53):\u003cbr\u003e\nMan? Come on. Doesn\u0026#39;t even listen to instructions. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (02:57):\u003cbr\u003e\nI did. I thought you said, I\u0026#39;ll do a thing later. And then you go ahead and introduce \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:02):\u003cbr\u003e\nYourself. I\u0026#39;m keeping all this in. This is Kerry, everybody. Kerry, introduce yourself to the tens and tens of listeners that I have. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (03:10):\u003cbr\u003e\nHey, tens of listeners. My name is Kerry Ray. I am the director of publishing for Y M 360 in Birmingham, Alabama. Uh, YM 360 Youth Ministry 360. Uh, before that, uh, this is my first year actually as a director of publishing, whatever that means. Uh, I did, uh, before that, I did, uh, right about three decades in the student ministry seat, um, in multiple denominations of churches, in churches, multiple states, uh, different sizes, churches, different size, not sizes, different size churches, um, multisites single sites, uh, single sites that wanted to be multisite, uh, \u003claugh\u003e. I\u0026#39;ve been, I\u0026#39;ve been around the block and, and seen a lot of things, man. Um, but yeah, I\u0026#39;ve been in the youth ministry for right at 30 years. And, um, this was my first, actually at the time of this recording, this was my, this last Easter was my first Easter, uh, in, in here in 2022, was my first Easter in 30 years, not to be on staff at a church. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (04:15):\u003cbr\u003e\nSo it was quite the different thing to sit in there as a regular person who could see all the things going wrong, but uh, was not responsible for, for fixing any of them. Um, and so it was great. It was, it was really great. Um, it\u0026#39;s weird now on Saturday nights after, you know, you get in a routine for 30 years. Uh, Saturday nights are kind of a weird thing because you go to church on Sunday mornings, but you\u0026#39;re not going to work, you know, to do all the things. Um, so, and you go with a family on, on a Sunday morning, it\u0026#39;s whole thing. Just a different world, man. So I\u0026#39;ve, uh, like I said, I\u0026#39;ve been, I got to wife 360 in October of 2022, um, and started a, a new thing. We, we work in, uh, Y 360, if you don\u0026#39;t know, we\u0026#39;re, we\u0026#39;re part, um, publishing. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (05:06):\u003cbr\u003e\nAnd, uh, we create content for student ministries, youth ministries, all over the world to use. Um, and we also do camps. We have a, a generate by Y 360, uh, which does camp all across different locations. We had this last summer, summer of 2022. We, I believe we were in 20, 23 or 24 locations, um, running camps, 20. We had three different teams spread out all over. Uh, so it was great. My, my section of that, we create all of the, uh, written material, all the devotional material, all of the, um, all the written material for camps. Um, so yeah, it\u0026#39;s been a lot of fun. It\u0026#39;s very different. And then I get to, uh, coach student ministries, youth pastors, all across the place. Um, I\u0026#39;ve been doing that for around seven years, so, yeah. Nice. Yeah. Lot of fun. Lot of fun. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:59):\u003cbr\u003e\nSo let me ask you this, just, this isn\u0026#39;t one of the questions I sent you. I\u0026#39;m already going off script, but, uh, do you enjoy Saturday nights and Sunday mornings not being responsible for stuff, or is there like an element of you that misses it at all? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (06:15):\u003cbr\u003e\nOh, absolutely. I think anytime you do something for a significant amount of your life, um, there\u0026#39;s a part of you that missed that, um, that misses, um, you know, just being around and, and, and knowing all the faces and knowing who\u0026#39;s where. And, um, yeah, there\u0026#39;s just part of it that you kind of miss a little bit of it. There\u0026#39;s some part, and maybe this will make sense for some of you listening who\u0026#39;ve done anything for a significant amount of time, there\u0026#39;s parts that you miss that you don\u0026#39;t know why you miss, or you don\u0026#39;t even know what you miss. You just say something\u0026#39;s weird and off and just seems a little different. Um, yeah. But yeah, there, there\u0026#39;s pieces and parts. There\u0026#39;s definitely pieces and parts that I don\u0026#39;t miss. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (06:56):\u003cbr\u003e\nYou know, I don\u0026#39;t miss, you know, being gone all day on a Sunday. Um, I don\u0026#39;t miss, um, I the whole getting to be a part like you go as a family and do stuff with as a family, uh, that\u0026#39;s really brand new. Yeah. Um, and, and it\u0026#39;s, it\u0026#39;s been great. My, my kids, I, my wife and I have two kids. We have an eight year old and a 14 just turned 14 a couple days ago. And so this is such a significant time in both of their lives mm-hmm. \u003caffirmative\u003e that it is great to be, you know, just a dad and not a staff member. Um, and to get, to get to sit in, I\u0026#39;ll tell you, you know, a little bit of a confession. It\u0026#39;s also difficult. Um, we\u0026#39;re at a smaller church now, and, um, having been in large church ministry for so long, um, now that my daughter is participating in ministry, and, you know, that ministry is, you know, trying to figure itself out and mm-hmm. \u003caffirmative\u003e and, and go through all the, you know, all the growing pains of, of a growing ministry. And I\u0026#39;m sitting on the sidelines and thinking, gosh, \u003claugh\u003e, that\u0026#39;s awkward. I can help that, but I don\u0026#39;t wanna, you know, I don\u0026#39;t wanna white knight, you know, come in when my, on my high horse and, and quote unquote fix it for them. Especially with, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:16):\u003cbr\u003e\nYou\u0026#39;re fixing it as the YM 360 guy. Are you fixing it as Madison dad, as dad? Are you fixing it as a church volunteer? Like, what, yeah. What\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (08:26):\u003cbr\u003e\nYour role, right? Or are you fixing as the guy that quote unquote knows it all right. So, you know, you don\u0026#39;t, you don\u0026#39;t wanna be that guy. Um, so yeah, it\u0026#39;s, it\u0026#39;s just been, it\u0026#39;s been weird. That\u0026#39;s, that\u0026#39;s kind of the honest thing is to have done a thing, and I think this is true at anything, not just ministry, but having, you know, if you were, if you were a cabinet maker and you walked in and people were, you know, fumbling around with a hammer trying to build a cabinet, and you\u0026#39;re just biting your, you know, biting your closed fist, going, oh, no, that\u0026#39;s not how you, you do it \u003claugh\u003e. Um, so it, it\u0026#39;s that, I mean, and not saying that they\u0026#39;re not doing a great job. Um, they are, they\u0026#39;re doing well in figuring it out. They\u0026#39;re just, you know, figuring it out. Um, and they\u0026#39;re going through some, some growing pain in that process. So yeah, that\u0026#39;s, that\u0026#39;s what we\u0026#39;re doing as a family right \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:13):\u003cbr\u003e\nNow. So I\u0026#39;m, I\u0026#39;m curious, Kerry, like two or three episodes ago, I\u0026#39;ll link it, you know, in the show notes, but I had, uh, my friend d Pinker on, and we talked about, um, how he, he has a similar longevity track record that you do, and he talked about how the invention of the iPhone was a pretty monumental, like, milestone marker for him in youth ministry. Like he kinda remembers ministry before the invention, um, and widespread use of the iPhone, and then post the invention and widespread use of the iPhone. Do you have, would you say you have a similar, um, experience with that? Like, did you, did you notice that being a pretty big milestone thing in student ministry and in your career noticing how students interacted? Did that change things? Did you, um, have to program or think about things differently because of technology and it\u0026#39;s, you know, interwoven into the culture? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (10:11):\u003cbr\u003e\nUm, honestly, I, I think the iPhone changed not programming so much as it changed, um, advertising. And I know that\u0026#39;s a big no-no word. You know, in the church world, you\u0026#39;re not supposed to see the things you\u0026#39;re doing as a quote unquote product or something you are promoting. Um, but you are, you\u0026#39;re, you\u0026#39;re promoting a thing, um, come be a part of this, whether it\u0026#39;s a camp, a Wednesday night, a Sunday morning, you are trying to tell people this is a thing we have, um, otherwise you\u0026#39;re sitting there by yourself. Um, and so I think it changed, I think it changed dramatically how we engaged with, with students. Hmm. \u003caffirmative\u003e, um, I don\u0026#39;t think so much at all. It, it really changed programming. Um, but it definitely changed the way we engaged. It definitely changed, um, the level of intentionality that you had to put behind, uh, promotion and how you promoted and how you celebrated. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (11:15):\u003cbr\u003e\nUh, it also gave you kind of an open door, you know, whether you want it to be or not. A lot of youth ministry is word of mouth. Yeah. Um, I always used to kinda call it the skating rink effect when I was a kid. You know, the skating rink was, was a thing. \u003claugh\u003e, sadly, that\u0026#39;ll show you my age. The skating rink was a thing, and we didn\u0026#39;t, in middle school specifically, you didn\u0026#39;t know why it was a thing. Yeah. You just knew that\u0026#39;s where everybody was. Mm-hmm. \u003caffirmative\u003e. And, uh, but it was word of mouth, you know? It was, it wasn\u0026#39;t the, the skating rink when I grew up, the skating, it was called fun time, skate land. Uh, it wasn\u0026#39;t that fun time. Skateland had this giant marketing, you know, this this monumental system or this, this thing that they were doing. They were like, come to fun time. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (12:01):\u003cbr\u003e\nIt was just, it was word of mouth. And the middle school, you know, that that\u0026#39;s where everybody was going on on a Friday night. They were going to fun time. And you talked about it in the hallways, and people do, and I think in cinema ministry, whether we want it to be or not, it, it\u0026#39;s always been a word of mouth. You know, I\u0026#39;m, you know, why do, why do so many kids show up to this one event, this all nighter that you do? Well, because the word got out that these people are going and the other people wanna go. And then it snowballs into this thing. Um, and I think the word of mouth became digital. Word of mouth. Um, and you could, you could digitally have a megaphone to, to broadcast that thing versus just relying on word of mouth. Yeah. Um, and so that changed the game. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (12:47):\u003cbr\u003e\nSo it changed. Um, the only thing I would say in programming, uh, uh, that it would change was that you had to be, or you started to be a little more intentional about recording the things that you were doing mm-hmm. \u003caffirmative\u003e and putting them out there for people to see later. Yeah. Uh, and to advertise with. Um, that\u0026#39;s probably the only way it really changed. And I would say it changed programming. It would just, Hey, we want to capture certain things. And so we would talk about, as a team, uh, what are the things we wanna maybe capture tonight and, and broadcast so that people can see it and try to leverage the fomo, you know, the, the, that FOMO piece mm-hmm. \u003caffirmative\u003e is, is a real deal, the invention of the iPhone, Instagram, now TikTok, um, even, even be, you know, be real. It is that FOMO piece of what\u0026#39;s happening in the moment. Who\u0026#39;s doing what, Ooh, I wanna be a part of that. Mm-hmm. \u003caffirmative\u003e, that\u0026#39;s what changed. I think that\u0026#39;s what changed. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:45):\u003cbr\u003e\nSo would you say before that, that fomo for someone my age, who\u0026#39;s only done ministry in an iPhone generation, is fomo a recent phenomenon since the invention of technology and things like that? Or was that always a part of it? Now you just can see it with your own eyes that you Oh, you\u0026#39;re right now missing out. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (14:07):\u003cbr\u003e\nYeah. No, FOMO has always existed. Um, it wasn\u0026#39;t called that, but you know, there was always that, you know, nobody wants to be left out. Everybody wants to be, um, they did say it for hundreds, hundreds of years. They\u0026#39;ve been saying for years, you know, that, um, when you walk into a building, but think about yourself anytime, iPhone or not, you walk into a restaurant in a busy time of the day for a restaurant mm-hmm. \u003caffirmative\u003e, and you\u0026#39;re the, there\u0026#39;s maybe one other person in the restaurant. There\u0026#39;s something inside of you that goes, it could be the greatest restaurant ever. It could be the best food, best atmosphere, but there\u0026#39;s something inside you that intrinsically goes, huh, yeah, something\u0026#39;s wrong. What\u0026#39;s wrong with this, this \u003claugh\u003e? And, and I think that\u0026#39;s, I think that\u0026#39;s who we are as, as human beings. When you walk into a store, there\u0026#39;s nobody shopping there. When you, when you go to a gym and you work and there\u0026#39;s, you\u0026#39;re what, what\u0026#39;s midnight? That\u0026#39;s if you\u0026#39;re doing it in a time where typically there would be people there, whether we walk into a church now, um, and there\u0026#39;s, you know, there\u0026#39;s nobody really attending. You go, huh? When you walk outta that, you don\u0026#39;t say, you know, man, that was great. You go, man, that was great. I wonder why nobody goes. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:27):\u003cbr\u003e\nYeah. Well, it\u0026#39;s interesting, right? Cause none of that\u0026#39;s based on the actual content maybe. Nope. Of like, oh, that was a great message I really resonated with, or whatever. Like what you\u0026#39;re noticing is like the social equity landscape of like, what\u0026#39;s going on around you, looking around, no one\u0026#39;s there. And \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (15:44):\u003cbr\u003e\nIt is a thing, and it is a thing. I think that thing has always existed. And I think whether it\u0026#39;s the iPhone or social media, um, has just exacerbated that and made it, yeah. A more prominent thing turned the volume up, if you will, uh, has made it a more prominent thing, more obvious thing. Um, the, but I think it\u0026#39;s always been there. Uh, I think it\u0026#39;s, you know, when you were eight years old and didn\u0026#39;t get invited to a birthday party and you knew other people did mm-hmm. \u003caffirmative\u003e, that\u0026#39;s, you had fomo, you were missing out. Um, I think that\u0026#39;s just a, a human thing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:22):\u003cbr\u003e\nYeah. Yeah. Absolutely. So you and I connected, you were at a church in Cincinnati. I was at a church in Cincinnati, and we were on the doorstep of working together. Um, and so in that process, I guess, I mean, I guess it was even formal. We had formal interviews and stuff. Um, you explained to me, uh, a thing that, I don\u0026#39;t know if you came up with this or coined it or whatever, but you called it contact work. Um, so explain a little bit to our listeners, like what that is, where it comes from, maybe the theological or biblical basis for it. Um, and, uh, like then I wanna kind of explore, is that type of work, is that type of ministry, is that possible more and more as we enter into this digital space? But first of all, give us just a little bit of like a background of like, what is it, um, what are you talking about with contact work? I think when I heard it, I never heard it called that, but it was very intrinsic to me. Like, I was like, oh, yeah, this makes sense, right? As a youth pastor, like, this is what I\u0026#39;m trying to do. I just never kind of put this label to it. So explain that a little bit. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (17:32):\u003cbr\u003e\nYeah. Well, I definitely did not, uh, coin the phrase contact work. Um, that is, um, I served for a while, um, in young life, and that is a, that is a big, big piece of young life. If anybody\u0026#39;s listening who has ever been a part or knows anything about young life, contact work is one of their core tenants. Um, they put a lot of, a lot of energy and effort and strategy \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:00):\u003cbr\u003e\nInto Andre good at contact work. That\u0026#39;s, that\u0026#39;s probably what they\u0026#39;re best, I would say. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (18:04):\u003cbr\u003e\nOh, they\u0026#39;re, yeah, they\u0026#39;re excellent at it. And it\u0026#39;s because they value it. It\u0026#39;s such a high value, um, for them. Like I said, it\u0026#39;s one of their core tenants. Um, it\u0026#39;s such a high value that they do it well. Um, and so borrowing that phrase from those guys, um, I just learned it and saw it done really well and saw it valued. Um, and so I, I kind of adopted it into early on into, um, what I was doing, and it was, it was going where they are versus expecting them to come to you. Hmm. Um, contact work at, at its core is, uh, young life would call it earning the right to be heard. Um, but it is, or maybe you hear them say, um, doing things on their turf mm-hmm. \u003caffirmative\u003e, um, so to speak. But basically it is, it is going to where the students are mm-hmm. \u003caffirmative\u003e versus sitting and expecting them to come to you, and then you\u0026#39;re putting in the time with them in their places where they feel comfortable and confident, and where they maybe kinda run the show versus your place behind these walls, behind this door where you\u0026#39;re in charge and are expecting them to, to do certain, certain things. Um, contact, contact work. Oops, sorry. Contact work is something that is something that we have done for years. It\u0026#39;s an expectation. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (19:37):\u003cbr\u003e\nSorry, my headphones went out for a second. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:40):\u003cbr\u003e\nOh, no, you\u0026#39;re good. Contact work is sounds great to me. So, \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (19:42):\u003cbr\u003e\nOkay. Contact work is, is something that, um, I have, you know, expected is the best word to use of any staff we have I\u0026#39;ve ever had on, on a, on a church staff. Um, it is, it\u0026#39;s that big of a deal. Um, for example, when I had interns and, you know, we were only allowed, you know, what, 15 hours with an intern mm-hmm. \u003caffirmative\u003e mm-hmm. \u003caffirmative\u003e 10 of those hours with contact work, and I would ask them to, you know, fill out a form that tells me where they were going, what they were doing, who they, who they hung out with and talked to. Mm-hmm. \u003caffirmative\u003e, it was that big of a deal. I wanted them to value it. Um, that\u0026#39;s when I first started in ministry. Early on, we didn\u0026#39;t call it that. Um, but that was my role. Um, I had an older youth pastor who kinda looked at me and sat me down and said, Hey man, I, I\u0026#39;m too old to go run with the Bulls. Um, so \u003claugh\u003e, I\u0026#39;m gonna ask you to do that, and I\u0026#39;m gonna expect you to be in the school. I\u0026#39;m gonna expect you to be the one at the games. I\u0026#39;ll still be the guy preaching, but, and you know, teaching, teaching you how to do those things, but, you know, you\u0026#39;re the guy that\u0026#39;s gonna run around with \u0026#39;em. You can call it Tide Piper, whatever you wanna call it, but it is going and building relationships with students, with teenagers on their turf where they are at instead of expecting them to come to you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:02):\u003cbr\u003e\nYeah. I think, and I think, like for me, man, the basis really of me starting this whole podcast is realizing that, uh, digital can play a role in that. You know, I think for churches, a lot of churches, uh, get stuck into their, like, programming schedule. It\u0026#39;s Wednesday night, Sunday morning, whatever, and not realizing that there\u0026#39;s another 167 unclaimed hours that students are living life doing their thing. Um, you know, so that can obviously be done in person, but how would you say, have you seen that be either possible, or would you say like, yeah, that\u0026#39;s not even really a possibility, uh, to show up on their turf in like a digital or more of like a hybrid type of way? \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (21:53):\u003cbr\u003e\nLemme back up for a second first, and I can say that one, it\u0026#39;s, it\u0026#39;s part of what we\u0026#39;re called to do. Mm-hmm. \u003caffirmative\u003e, if you\u0026#39;re in ministry, um, we\u0026#39;re supposed to be following and living as Jesus did. And what you never saw in the New Testament was Jesus just sit still somewhere and say, you know, everybody come to me. Mm-hmm. \u003caffirmative\u003e, I\u0026#39;m not going anywhere. I\u0026#39;m gonna sit here \u003claugh\u003e, you know, in Jerusalem. I\u0026#39;m just gonna sit here and expect you to come to me. He traveled, he, he went around from town to town, place to place sharing and talking. And part of that was, you know, just getting around the people. Mm-hmm. \u003caffirmative\u003e, um, the people that, you know, he came to this place to die for was just to be amongst and, and interact with those people. Um, and that\u0026#39;s part of our calling we\u0026#39;re, we can\u0026#39;t just sit in a church. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (22:43):\u003cbr\u003e\nYou could have the greatest program in the world, but you sitting in a church and just expecting people to come to you is one arrogant too. Mm-hmm. \u003caffirmative\u003e, it\u0026#39;s foolish. Three, it\u0026#39;s ineffective. Um, it just doesn\u0026#39;t, it\u0026#39;s not the thing you can\u0026#39;t, that\u0026#39;s not who you\u0026#39;re called to be. You\u0026#39;re called to, to be out and about. And with people, people, these students are, you\u0026#39;re calling, they\u0026#39;re, they\u0026#39;re coming to know Christ is your calling. And, and it can\u0026#39;t be, I\u0026#39;m just sitting here and the kids that get here, that\u0026#39;s great. The kids who don\u0026#39;t hate it for them, um, that that\u0026#39;s not okay. Yeah. So let\u0026#39;s start there. Uh, number two, um, it, it matters to your community. Um, you hopefully want your church, your ministry, your student ministry. You want that to, to have such an impact on the lives of the people in your community, no matter their age, that if it disappeared, people would care. Mm-hmm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:40):\u003cbr\u003e\n\u003caffirmative\u003e. Yeah. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (23:41):\u003cbr\u003e\nAnd to do that, you can\u0026#39;t sit in your ivory tower literally and, and expect that to happen. You\u0026#39;ve got to go out and make some sort of impact, some sort of influence. Uh, and I think in the world we live in the, with the, um, deification, if you will, you know, all of the, you know, I am, you know, de deconstructing my, my religious experience. Um, people are weary. People are weary, people are leery I\u0026#39;ll rhyme there. Uh, they\u0026#39;re both, they are, they\u0026#39;re, um, suspicious mm-hmm. \u003caffirmative\u003e of church. Like, what do you, you know, what do you want from me? Oh, you just want my money. Um, and we\u0026#39;ve got, if you\u0026#39;re talking about students and general teenagers, uh, we\u0026#39;ve got, this is the first group generation that was raised by students who bowed out years ago. You know, statistically they\u0026#39;re, they\u0026#39;re called the nuns. N o n E S, not n u n S. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (24:42):\u003cbr\u003e\nBut the parents are the people who were in student ministry, you know, maybe. And then they bowed out and their parents didn\u0026#39;t, you know, didn\u0026#39;t raise them in church. And so now they\u0026#39;re having kids of their own. And, and so it\u0026#39;s, it\u0026#39;s blank slates. So you\u0026#39;ve got parents who don\u0026#39;t know, who don\u0026#39;t know church. You\u0026#39;ve got students who don\u0026#39;t know church. Um, they\u0026#39;re blank canvases. And so, uh, we are, should be out and about if nothing else trying to, trying to show and be the hands of Jesus Christ, the hands of beauty of Christ in these communities in which we are called the love administer to, um, digitally, um, I, I, let\u0026#39;s be honest, we watched these last couple years with Covid shutting everything down. Mm-hmm. \u003caffirmative\u003e, we watched the churches who, and the student ministries who had embraced a, a different philosophy versus the come to me. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (25:40):\u003cbr\u003e\nUm, they transitioned better. I won\u0026#39;t say, well, I will say they had, they made it through the Covid piece a little better mm-hmm. \u003caffirmative\u003e than the churches and the student ministries who lived in the come to us mentality. Um, but let\u0026#39;s be honest, I think everybody struggled with it. Uh, because even young life, uh, who is excellent at contact work, I watched Young Life struggled to find themselves because they couldn\u0026#39;t do that anymore. Yeah. They couldn\u0026#39;t do the face to face interaction, and they had to try to do it in a digital format, and it didn\u0026#39;t work as well. Sounds, um, it, it failed. Um, yeah. And it struggled. I mean, some of it, I mean, he, it kinda worked. Not really. I, I would say it failed. Um, even, you know, the big players in, in student industry, the people who were doing this, the guys out like, you know, um, fields and Josh, Doug Fields and Josh out in California went to a digital format. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (26:38):\u003cbr\u003e\nAnd I don\u0026#39;t know, I, I haven\u0026#39;t talked to these guys about it, so I\u0026#39;m gonna assume, but I, I would assume if you, you asked those guys, they would tell you that it was not what it was. Mm-hmm. \u003caffirmative\u003e, did they do the big digital thing? Well, sure they did. Yeah. But I don\u0026#39;t, I don\u0026#39;t think it was what it was before that. Yeah. I don\u0026#39;t think they got the same interaction. It\u0026#39;s a, it\u0026#39;s a lot of work for a little payoff. Um, I know at the time of covid, I was in, uh, church in Cincinnati, Ohio, and our middle school ministry was tied to the weekends mm-hmm. \u003caffirmative\u003e, and it was kinda a show up to church, and you go to this thing, but our high school was built offsite. Um, and we had had multiple years where the students had built communities, it houses across the city, and those communities met offsite, and it was in that community that those students lived in with small group leaders that lived in that community that those students lived in. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (27:33):\u003cbr\u003e\nAnd those students were showing up and inviting people into this thing because it was their thing. Mm-hmm. \u003caffirmative\u003e, um, it was kind of their turf, but with our, uh, blanket over the top of it. Sure. It was, but it was still their thing. Um, and when Covid hit, I got to see firsthand middle school, they come to us, we shut that down for a little bit, then we tried to do it digitally. It just didn\u0026#39;t fly. Um, it was a struggle to put, you know, 10 kids in the room, in, in a digital room, uh, high school. I don\u0026#39;t think, if I looked at the numbers, and I tracked them every week, I think in total we lost two students. Wow. Two, why? And we actually picked up a few. Why? Because they had already built this community that was not attached to the come, come and see mm-hmm. \u003caffirmative\u003e, \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (28:31):\u003cbr\u003e\nIt was, it was a community. So when we took that community that already existed and just moved it to a digital format, they, they still do the same people. It was still, it was built on a different thing. Mm-hmm. \u003caffirmative\u003e, it was centered around community and not centered around come and see Yes. Or come and participate. Yeah. Um, so it, it, it, it mattered. It, it changed. And I, like I said, I watched, um, during those, during the covid years, got to see, you know, there were plenty of churches that that died. There were plenty of churches that are still, you know, where a year out now when this is being recorded. And they are still struggling with putting the pieces back together. I don\u0026#39;t think, I don\u0026#39;t think ministry, I don\u0026#39;t think church will ever quite be the same. Um, post covid. Interesting. But, and I think youth ministry is harder, um, because I think students got realize they didn\u0026#39;t have to be there. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (29:25):\u003cbr\u003e\nMm-hmm. \u003caffirmative\u003e, uh, the church kids stopped going. The, the non-church kids never went. Uh, and we had a generation now that has been raised at least for a couple of years, you think of a sixth grader, they went through sixth, seventh, and part of grade without ever being in a so ninth grade in that time where it\u0026#39;s already hard to be a part of a community because you drive for the first time, you\u0026#39;ve got some freedom in ninth and 10th grade. Yeah. Depending on your age and your state, uh, you start having freedom, you start working, um, you start doing other things. It\u0026#39;s already hard in the, in the youth industry world. For those of you listening to this that are in, in ministry, you know, that time is already difficult anyway. But now you\u0026#39;ve got a group who went three years without engaging at all mm-hmm. \u003caffirmative\u003e, \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (30:08):\u003cbr\u003e\nUh, and then behind them is another group that went three years without engaging at all. And behind them is another group that, you know, hey, which is babies at the time. So it\u0026#39;s going to be a difficult dig out. Um, and I think that that actually makes this contact work piece even more relevant. Mm-hmm. \u003caffirmative\u003e. Now to your question, if, can it be digital? I don\u0026#39;t know. I, I have not seen that work super well. Um, now I will tell you this, we all know that, um, for a teenager, uh, when you, and I think of the friends we make, you know, they say, well, my friend, you know, you like, you think my friend that I play, you know, call on duty with, you know, that lives in California. You\u0026#39;re like, you never, you, you live in Alabama, you don\u0026#39;t know that kid \u003claugh\u003e, but you\u0026#39;re like, no, I play with them every day. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (31:00):\u003cbr\u003e\nI, you know, I spend hours with them on a headset, you know, shooting people and, and you know, talking about stuff over the headset to them that is a real friend. Yeah. Um, that barrier has dropped mm-hmm. \u003caffirmative\u003e to us as adults. You know, I think, you know, for those of you that don\u0026#39;t know, those of us, you know, over the age of, let\u0026#39;s call it 27 ish, you know, we\u0026#39;re digital. We\u0026#39;re digital immigrants. Mm-hmm. \u003caffirmative\u003e, we\u0026#39;re, we come with baggage of how technology works and how it should be used and utilized, and, uh, where our teenagers and below, or digital natives mm-hmm. \u003caffirmative\u003e, there\u0026#39;s never been a time where they did not know technology. There\u0026#39;s never been a time where social media was not interactive for them. Um, and so we as adults, as digital immigrants, let\u0026#39;s use that instead of adults, us as digital immigrants, we look at, um, online friendships, online relationships, um, and go, that\u0026#39;s weird. \u003c/p\u003e\n\n\u003cp\u003eKerry Ray (32:03):\u003cbr\u003e\nUm, that\u0026#39;s not a thing. But to them as digital natives, that has always been the thing that has always been very real. Um, dating apps and, you know, swiping left and right. And I mean, that went from like a silly thing. Like, you know, this is those of us, again as digital immigrants, look at that and go, come on. Um, you know, you\u0026#39;re just, you\u0026#39;re just, you know, trying to find a hot dude or hot girl and hook up. But for them, they\u0026#39;re like, no, I, I\u0026#39;m trying to find a relationship. I get to know people this way. Yeah. Um, it\u0026#39;s, it\u0026#39;s fascinating. Yeah. Um, so I think there is, there, there\u0026#39;s gotta be a way for that to happen mm-hmm. \u003caffirmative\u003e, and we\u0026#39;ve gotta figure out this, and I\u0026#39;d go back to contact work. There\u0026#39;s gotta be a way for contact work to happen in a digital context. But there is some, there is something to set for a loss of the, the face to face because the face to face is so significant. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:58):\u003cbr\u003e\nWow. Well, wasn\u0026#39;t that awesome? I\u0026#39;m so excited for you to hear and learn from part two. Um, anything and everything that Kerry mentioned, uh, YM 360, my youth min, um, all those things. Um, and also Derry\u0026#39;s episode. I\u0026#39;m gonna link all of those in the show notes, which you can grab a in your podcast catcher or be over at hybridministry.xyz. And I would really encourage you, because he said a lot of really good things. And if you\u0026#39;re like me and you listen on 1.5 or two times speed, uh, you may have not caught it, or you\u0026#39;re driving or you mowing the lawn or whatever you\u0026#39;re doing, head to hybridministry.xyz and you can grab a full transcript of this episode so that you can have and use to utilize at your discretion. That\u0026#39;s a thing that we do and produce for you, um, for a hundred percent free. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:49):\u003cbr\u003e\nSo we just wanna let you know that that is available there for you to check out at \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e If you found this helpful and I\u0026#39;m sure that you did, please give it a share. Send it to someone that you know, maybe in youth ministry, um, and leave us a rating or a review. That would be really, really helpful for us. We would love to, uh, hear that. So, um, we will chat with you guys next time. Excited to share with you part two of this episode. But until then, we\u0026#39;ll talk again later by.\u003c/p\u003e","summary":"In this episode Nick sits down with his friend, and YM360 General Editor and Content Director, Kerry Ray. Kerry is a veteran with over 3 decades of experience in church ministry, all in student ministry. Kerry and Nick talk about the ways in which technology has changed and shaped the ways of doing ministry. And Kerry also talks about the importance of going to a teenager's \"turf\" or showing up in their life, relationally.","date_published":"2022-11-24T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/0f96101e-760b-4cb1-b2d5-79d580ab12bb.mp3","mime_type":"audio/mpeg","size_in_bytes":16656637,"duration_in_seconds":2068}]},{"id":"324b1904-0e2a-45fc-92aa-8eccc57a0f93","title":"Episode 018: The Do's, Don'ts and lessons learned from launching a YouTube channel for your church in 2022","url":"https://www.hybridministry.xyz/018","content_text":"SUMMARY\nIn this Episode Nick explains and explores his experience with YouTube. What he learned from launching a YouTube channel during COVID, and his new recommendation for churches and ministry leaders for delivering useful content online for Gen Z and Gen Alpha and beyond.\n\nFollow us on Twitter http://www.twitter.com/hybridministry\nOr get FREE transcripts at http://www.hybridministry.xyz\nOr find more written content like this from Nick at http://www.myyouthmin.com\n\nTIMECODES\n00:00-00:36 - Intro\n00:36-07:22 - The lessons I've learned from starting a YouTube channel during COVID\n07:22-10:31 - Why start with YouTube?\n10:31-13:13 - How to get indexed in searches on YouTube\n13:13-16:26 - Ministry Implications\n16:26-20:36 - YouTube Best Practices\n20:36-22:09 - Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWhat is up everybody? And welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. I am Nick Clason, your host, and  today I wanted to talk about YouTube, and I actually wanted to talk about why I think it is useful for churches to quit live streaming  their sermons. Now, hear me out. Hear me out.  Before I dive into all that, let me  just get a couple of things  off the  bat here said. So first and foremost, I wanna talk about YouTube. I  don't like to talk about things on this show that I don't have a lot of experience with. And so today is an exception because I have almost zero experience with YouTube.  And so for you to understand why and why and the history and everything like that, I just want to give a quick overview. So the church that I most recently served at,  not where I am now, but where I most recently before here served at, had a  almost 600 YouTube subscriber channel  and  over 300 or something like that, videos published on it.   \n\nNick Clason (01:22):\nThe reason for that being that we started our YouTube channel and our YouTube show,  the first day of Covid. And so our YouTube channel and strategy was primarily a digital version of what we would    do if we were in the room.  So we would think,  let's do a game. And in our defense,  I think what we did game wise and announcement wise and host wise  was  a little more YouTube  centric than just simply   throwing a camera in the back of the room and us pretending  there were students there. But instead we were doing it a live stream. So  what I mean by that is we built a studio and instead of  a game,  a screen game or something, we would do a segment. And it was almost like competition or challenge based.  So I mean, if you think  Mr. Beast or any of those  big YouTubers, it was   things like that. \n\nNick Clason (02:27):\nSo we were trying to think outside the box and trying to morph and do student ministry in a YouTube sort of way.   One of the things that I think   shot us in the foot was, first of all, we  did it in a pinch. So we did it immediately and we pivoted very fast. And what we did and what we created, I personally was very proud of.  But all that being said, once Covid began to   run its course and things were   over and opening a little bit more,  people were  looking for an in-person experience.  And so what we were producing online was really no longer  fulfilling the need that it needed to. So it probably needed an adjustment, and we started to   make those adjustments.  And what I mean by that is       once Covid was over and kids were not stuck in their room, they're probably not that interested in our little segment or our little trivia game   that we're playing or whatever on the screen.     \n\nNick Clason (03:29):\nBut I do think that we had tons of formidable and useful spiritual content sermons, messages, whatever and whatnot that  were totally useful. The problem was we did it in a full, long form show, so to speak. And so just  youth group games and announcements and worship and all those things led into the message. And so you didn't get to the message until about 16 minutes   on the    actual  YouTube thing.   Typically the shows  around 30 minutes or so. And so it was about half stuff and  half a message.   You get it If you're programming  in the room,  it's exactly what you would think as far as  format wise, okay?  And all of that. I was at a multi-site megachurch. All of that was handled by a creative team, a video editor, an audio producer,  our    tech department handled that, handled, uploading, posting, making it live, all those things. \n\nNick Clason (04:29):\nAnd so I helped produce the content. I helped think through some of the philosophy and the strategy of it, but I was not boots on the ground in the weeds, hands on with   doing,  posting all the YouTube content and growing the channel. And in a lot of ways, the 600 something subs subscribers  were a response to what happened during Covid, right? Everyone was subscribing to YouTube channels. Everyone that called our church home, parents, students alike, they subscribing to our channel. All right? So now fast forward to where I am now, and I'm at a little bit smaller church.  We got a team of three, but we have   around the same student count, or slightly more than the campus that I was at. And so      we have a pretty  frequent schedule Sunday, Wednesday, Sunday, Wednesday. So every  three days,  there's something that we need to be thinking for, planning for, and prepping for.  \n\nNick Clason (05:26):\nNot to mention, the entire team of where I'm at is completely brand new. And so we are basically building something from the ground up.  There was some stuff in place before and whatever and whatnot. But the reality is  we're starting from the ground up. One of the things that we're starting from the ground up,       we're continuing on with  the Wednesday meeting times, Sunday meeting times, but we're launching and fleshing out a completely digital strategy.  And so with all that being said, I wanna just give that caveat to  this is   my experience with YouTube.  I have been very involved in the production of YouTube content. I've learned a lot of things, some dos and don'ts and whatevers and whatnots.  But also we are at the church of, we are  gonna be changing our name here in January. And so I actually secured the YouTube channel for our future name of our student ministry, which is still  a secret  to a lot of people.  \n\nNick Clason (06:28):\nSo  because of that, I have not started posting things to YouTube. What I have started doing is I have started   beta testing our YouTube strategy more on a video filming and editing side of things.  Is this a sustainable and scalable process that I can continue to implement beyond   on a week to week type basis?  And so I've been practicing some things, and so I think I feel pretty good about the workflow and rhythm to be able to pull some of these things off.  And so  I'm excited about launching a YouTube  channel and account in   January knowing that I'll be able to replicate what I've   been doing.  So  that's sort  the background and the history of at least my personal experience with YouTube.  So why start with YouTube? Alright, I think YouTube is,   is actually a really unique social media platform. It's the only one of its kind in the category of  Facebook, Instagram, TikTok, Twitter,   YouTube is owned by Google, and it's the only social media platform  in that category  of those   kind of core FI four or five  that is owned by Google. \n\nNick Clason (07:52):\nSo you got Google, you got Meta, and then you got TikTok, who's sort of like the  third player, the  owner there in that, right? You've probably heard this before,  but YouTube is actually widely considered by many to be the second largest search engine in the world behind only Google. Some if you get real nitty gritty with it, some actually say it's not the second largest, it's the third largest because Google Images is technically larger.  Bottom line, all three, Google search, Google images and YouTube are owned by the same parent company, Google. And regardless of that, right? YouTube is a search engine. And so  who among us has not installed a light fixture from the help of a friendly person who posted a YouTube tutorial on   YouTube for us to watch and consume and use, Okay? And because it's a search engine, I think it's actually a pretty strategic advantage that can be used by us as pastors and ministry leaders. \n\nNick Clason (08:55):\nBecause if you think about it, when  you search for a video, right? Search  more  how to or think how to     fix, how to answer, how to do this, how to navigate this.   So,  or challenge us to think  YouTubers rather than pastors or speakers. And I think that was one of our number one Achilles heels in  where I was before. We   were thinking  YouTubers in a lot of ways,  but  in our,  for example, and I'll get to this in a minute, but in our titling and in our thumbnails,   we were treating this as   series,   the series Jesus series, Part three, March 1st.   That's not a compelling, in captivating title for our audience who is with us every week and just wants to get on there and watch something on demand that may be helpful. But to someone who's gonna organically come across our YouTube content, that doesn't explain anything about what's in the video.  \n\nNick Clason (09:59):\nSo why is live streaming problematic particularly?  And   full disclosure, I'm a student pastor. And so if you're watching this in   a senior pastor and your church has good cameras, good audio equipment, good lighting to fully embrace a live streaming  strategy, then by all means continue to do that. But if you're a youth pastor,  I would not necessarily recommend building the gear, the switcher, the infrastructure  of    live streaming. All right, So let's talk about watch times. Cause this plays into it. According to a backlink.dot com,  they surveyed and  looked at 1.3 million YouTube videos to try and better understand the YouTube search feature and algorithm. What they determined was that longer videos significantly outperform shorter videos. And the average length of a first page YouTube video  that's beneficial and helpful is 14 minutes and 50 seconds. All right? So you need to understand that the way that YouTube indexes and  categorizes their videos is a combination of two things. \n\nNick Clason (11:15):\nOverall, watch time paired with average percentage viewed. And so it turns out that videos in the 14 to 16 minute range actually index really well. In fact, those are the highest ones on search. There are other factors of things that help increase watch times,   such as the  hook or the intro. All right, So let's just think in the land of sermon delivering a sermon, Okay? I want you to just rank these two scenarios. Scenario number one. Hey everybody, welcome back. Real quick before I dive into tonight's message, I wanna remind you about the Churchwide Bake sales. It's coming up on Sunday, and if you want to earn money toward the mission trip, it is required that you be in attendance. If for some reason you can't make it, just be sure to talk to me afterwards. All right? Now, last week when we were in part  three of our series, Jesus, we were reminded that Jesus was bonded together with his disciples because of their love. \n\nNick Clason (12:14):\nAnd so tonight, what I wanna focus on in part four is what happens after the  death burial and then ultimately resurrection of Jesus, right? That's scenario number one. That's you preaching to your congregation, your students, the people that call your church home. Let's talk about scenario number two. Hey, what if you could win a million dollars? What if I told you that the message of Jesus is actually one that supersedes and rises far above the benefits of winning millions and millions of dollars?  Do you see how one at least has the intention of a hook? I don't know if it's good or not, right? That's why I say in fairness, I'm not a YouTube sivan or expert, but I want you, I wanna challenge you to think like a YouTuber.  And so where one is taking care of housekeeping in your student ministry, what's going on the bake sale?  The second one is actually  thinking about YouTube first.  It's creating a hook. So what are some implications for ministry? Well, first of all, a 30 to 45 minute sermon where the speaker is presenting  primarily to a room full of people  versus  not really looking or paying attention to the camera. It's just there. Capturing them, doesn't act, Doesn't exactly right. Speak YouTube's preferred language.  Think about it, in a live room environment anyway, messages between the length of 10 to 25 minutes seem to have become a pretty optimal length for student ministries who gather in person.  \n\nNick Clason (13:51):\nAnd I also think that if you  take your  YouTube  or if you take your message content that you're going to already naturally deliver into a room, what I'm gonna actually propose here is that instead of capturing you delivering live to your room, I'm gonna propose that you prefill your content. And what happens is when you prefill your content, number one, you can create and craft a hook that is specific in particular for YouTube. Secondly, you can shave the time down to fit into that 14 to 16 minute window. Even if you go longer in the room, aim for that 14 to 16 minute window. And third, it gives you the opportunity to practice your message before you get up there and deliver it to a  live room full of teenagers or parishioners or congregation members.  And so that's one of the things that we've been doing.  \n\nNick Clason (14:58):\nWe teach live every single Wednesday night, but during that week, after I'm done with my prep, I sit down, I put up a camera and iFilm my message. Then I do a little bit of post production, I add a sound bed behind it. I do some flying in graphics, lower thirds  slides, and I put those on the screen as well. And that's gonna be our strategy for YouTube. Why? Number one, it's gonna let us do a YouTube first messaging.  We're not gonna bury it behind a bunch of other elements. We're gonna go with the message first.  If YouTube is in fact a search engine and kids are out there searching for answers to their faith, then let's give them the answers to their faith. And they might not care about our church announcements. They might not care about the worship, but what they do want is they want answers. \n\nNick Clason (15:45):\nSo answer the question, tell them what you're gonna talk about with the hook right up front at the very beginning of the video. And that for me is one of the hardest shifts, is moving from holding my ace content up my sleeve until the very end, waiting for the message to climax, but instead giving a teaser and a preview  at the very beginning of the message. That's a shift. YouTubers do that really well. Pastors build to their ultimate conclusion, and so they try to create this mystery around what's gonna come. But the reality is on YouTube, if you don't hook them right off the bat immediately, then they are gone and on to the next thing.  And so think like a YouTuber. Let's talk through some other YouTube best practices. Like I said,  make sure your titling is  something that a YouTuber would search for  as opposed to Jesus Week three, Mark 14, one through 10. \n\nNick Clason (16:39):\nThat's not as captivating a title as Is hell a real place dealing with crippling anxiety or is rest even possible?  You see the difference between those two. Think YouTube, think search engine, think click bait, think controversial type titles that help your video perform better because it's a search engine. The meta description  or the  title, the description of the video, those things all play a huge role in the YouTube ranking. So make sure you spend a little bit of time thinking through and crafting some good compelling descriptions. And then you can also link to things on your church's website or social media, or maybe even some products in the description of your video.  Also include tags. YouTube gives you a spot to do that.  So include keywords from your videos or tags that relate back to the  topic. All three of those factors, title, description, tags, all play a role in the searchability of your YouTube content. \n\nNick Clason (17:33):\nAlso, your thumbnail plays  plays a role.  Go look at Mr. Beast. He's like number one, YouTuber in the world. Go look at his thumbnails on his YouTube channel  and just get some photos with a decent iPhone, maybe a Google Pixel phone to take some halfway decent portrait shots. Throw some catchy text over it  using maybe something like PowerPoint Canva, or if you have more skill Photoshop  and use different catchy thumbnails to try on your videos.  You can also then use a free tool like trends.google.com to look up your searchable words  and compare things.  AB testing.   If you wanted to use the word fear versus the word anxiety, put those into trends.google.com. And you'll notice that anxiety has a higher search level. So use that.   \n\nNick Clason (18:25):\nAnd then also comments and shares  and people embedding your videos are all things that are gonna help index it better in the YouTube algorithm. So ask for things like comments, ask for things like shares, and then on the embedding feature,  try to embed your YouTube videos onto your  church website onto your, And so then your website is hosting your YouTube video  and embedding it already helps index it better. So you already have a platform that people are going to.  So use that. That's a feature that's already built in and that can help you get going. All right, what if you're just starting? What    starting  gear do you need, right? Listen, if you're gonna go budget friendly,  get  a   nice  smartphone, right? I just gotta Google Pixel,  the latest iPhone have some great things. One of the main things for filming is you need a separate microphone, Okay? \n\nNick Clason (19:24):\nSo you can get, just go on  Amazon, do a quick search for a shotgun microphone with your style of phone connection that's needed. You can get something for under a hundred bucks. You can also get a lapel, a wireless lapel  lighting. Natural lighting is great. Some ring lights can help. Do the trick. Get a tripod that you can stick your phone on.  If you want a more professional rig, then listen. Just go to YouTube, search best YouTube starter set for gear,  and you'll find something. I love everything that Brady Sheer from Pro Church Tools has to say  just about anything in the church digital space.  And in fact, I think  the day I'm recording this, he yesterday just trapped a video on his favorite camera gear. So go  copy that if you got the budget to do it  and make it happen. And  then you're just gonna have to do things like  edit, and you're gonna figure out  you wanna use iMovie, Da Vinci, Resolve Adobe Final Cut Pro. \n\nNick Clason (20:20):\nAgain, budget for some of those are cheaper,  like iMovie and Da Vinci Resolve are free. More expensive options are the Adobe Suite or Final Cut Pro. You're just gonna have to see what you have and what's available out there. But listen, my recommendation, again, like I said, get on YouTube. Treat it like a search engine. Get out there. Put your message,  the message of hope that you have about Jesus. Create a YouTube channel. Prefill your content  or film it after you deliver it. If you want it to be a little bit more polished and you've   a little bit more familiar with it,  and just  start posting some stuff out there, right? Try some things.  Follow some of these best practices. You may not go viral overnight. I can't promise that,  but these are some of the best practices out there on YouTube. And so simply following them is just gonna give you the best chance to be discovered.  \n\nNick Clason (21:12):\nAnd that's the goal.  We want students, teenagers, or people wrestling with faith to come across the content that we have to offer, and hopefully give them something that's helpful. And this is just a way to expand your impact and your reach as a youth pastor, as a regular pastor  in 2022 and beyond. Hey, I hope you guys found this episode helpful. If you did get, Man, leave us a rating or a review.  We are on iTunes, Spotify, all the major  podcast platforms, hybrid ministry. We're also on Twitter at hybrid ministry. We have full transcripts of everything.  We provide this to y'all at hybridministry.xyz Come check us out there and we will talk to you guys.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this Episode Nick explains and explores his experience with YouTube. What he learned from launching a YouTube channel during COVID, and his new recommendation for churches and ministry leaders for delivering useful content online for Gen Z and Gen Alpha and beyond.\u003c/p\u003e\n\n\u003cp\u003eFollow us on Twitter \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nOr get FREE transcripts at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nOr find more written content like this from Nick at \u003ca href=\"http://www.myyouthmin.com\" rel=\"nofollow\"\u003ehttp://www.myyouthmin.com\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:36 - Intro\u003cbr\u003e\n00:36-07:22 - The lessons I\u0026#39;ve learned from starting a YouTube channel during COVID\u003cbr\u003e\n07:22-10:31 - Why start with YouTube?\u003cbr\u003e\n10:31-13:13 - How to get indexed in searches on YouTube\u003cbr\u003e\n13:13-16:26 - Ministry Implications\u003cbr\u003e\n16:26-20:36 - YouTube Best Practices\u003cbr\u003e\n20:36-22:09 - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWhat is up everybody? And welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. I am Nick Clason, your host, and  today I wanted to talk about YouTube, and I actually wanted to talk about why I think it is useful for churches to quit live streaming  their sermons. Now, hear me out. Hear me out.  Before I dive into all that, let me  just get a couple of things  off the  bat here said. So first and foremost, I wanna talk about YouTube. I  don\u0026#39;t like to talk about things on this show that I don\u0026#39;t have a lot of experience with. And so today is an exception because I have almost zero experience with YouTube.  And so for you to understand why and why and the history and everything like that, I just want to give a quick overview. So the church that I most recently served at,  not where I am now, but where I most recently before here served at, had a  almost 600 YouTube subscriber channel  and  over 300 or something like that, videos published on it.   \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:22):\u003cbr\u003e\nThe reason for that being that we started our YouTube channel and our YouTube show,  the first day of Covid. And so our YouTube channel and strategy was primarily a digital version of what we would    do if we were in the room.  So we would think,  let\u0026#39;s do a game. And in our defense,  I think what we did game wise and announcement wise and host wise  was  a little more YouTube  centric than just simply   throwing a camera in the back of the room and us pretending  there were students there. But instead we were doing it a live stream. So  what I mean by that is we built a studio and instead of  a game,  a screen game or something, we would do a segment. And it was almost like competition or challenge based.  So I mean, if you think  Mr. Beast or any of those  big YouTubers, it was   things like that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:27):\u003cbr\u003e\nSo we were trying to think outside the box and trying to morph and do student ministry in a YouTube sort of way.   One of the things that I think   shot us in the foot was, first of all, we  did it in a pinch. So we did it immediately and we pivoted very fast. And what we did and what we created, I personally was very proud of.  But all that being said, once Covid began to   run its course and things were   over and opening a little bit more,  people were  looking for an in-person experience.  And so what we were producing online was really no longer  fulfilling the need that it needed to. So it probably needed an adjustment, and we started to   make those adjustments.  And what I mean by that is       once Covid was over and kids were not stuck in their room, they\u0026#39;re probably not that interested in our little segment or our little trivia game   that we\u0026#39;re playing or whatever on the screen.     \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:29):\u003cbr\u003e\nBut I do think that we had tons of formidable and useful spiritual content sermons, messages, whatever and whatnot that  were totally useful. The problem was we did it in a full, long form show, so to speak. And so just  youth group games and announcements and worship and all those things led into the message. And so you didn\u0026#39;t get to the message until about 16 minutes   on the    actual  YouTube thing.   Typically the shows  around 30 minutes or so. And so it was about half stuff and  half a message.   You get it If you\u0026#39;re programming  in the room,  it\u0026#39;s exactly what you would think as far as  format wise, okay?  And all of that. I was at a multi-site megachurch. All of that was handled by a creative team, a video editor, an audio producer,  our    tech department handled that, handled, uploading, posting, making it live, all those things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:29):\u003cbr\u003e\nAnd so I helped produce the content. I helped think through some of the philosophy and the strategy of it, but I was not boots on the ground in the weeds, hands on with   doing,  posting all the YouTube content and growing the channel. And in a lot of ways, the 600 something subs subscribers  were a response to what happened during Covid, right? Everyone was subscribing to YouTube channels. Everyone that called our church home, parents, students alike, they subscribing to our channel. All right? So now fast forward to where I am now, and I\u0026#39;m at a little bit smaller church.  We got a team of three, but we have   around the same student count, or slightly more than the campus that I was at. And so      we have a pretty  frequent schedule Sunday, Wednesday, Sunday, Wednesday. So every  three days,  there\u0026#39;s something that we need to be thinking for, planning for, and prepping for.  \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:26):\u003cbr\u003e\nNot to mention, the entire team of where I\u0026#39;m at is completely brand new. And so we are basically building something from the ground up.  There was some stuff in place before and whatever and whatnot. But the reality is  we\u0026#39;re starting from the ground up. One of the things that we\u0026#39;re starting from the ground up,       we\u0026#39;re continuing on with  the Wednesday meeting times, Sunday meeting times, but we\u0026#39;re launching and fleshing out a completely digital strategy.  And so with all that being said, I wanna just give that caveat to  this is   my experience with YouTube.  I have been very involved in the production of YouTube content. I\u0026#39;ve learned a lot of things, some dos and don\u0026#39;ts and whatevers and whatnots.  But also we are at the church of, we are  gonna be changing our name here in January. And so I actually secured the YouTube channel for our future name of our student ministry, which is still  a secret  to a lot of people.  \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:28):\u003cbr\u003e\nSo  because of that, I have not started posting things to YouTube. What I have started doing is I have started   beta testing our YouTube strategy more on a video filming and editing side of things.  Is this a sustainable and scalable process that I can continue to implement beyond   on a week to week type basis?  And so I\u0026#39;ve been practicing some things, and so I think I feel pretty good about the workflow and rhythm to be able to pull some of these things off.  And so  I\u0026#39;m excited about launching a YouTube  channel and account in   January knowing that I\u0026#39;ll be able to replicate what I\u0026#39;ve   been doing.  So  that\u0026#39;s sort  the background and the history of at least my personal experience with YouTube.  So why start with YouTube? Alright, I think YouTube is,   is actually a really unique social media platform. It\u0026#39;s the only one of its kind in the category of  Facebook, Instagram, TikTok, Twitter,   YouTube is owned by Google, and it\u0026#39;s the only social media platform  in that category  of those   kind of core FI four or five  that is owned by Google. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:52):\u003cbr\u003e\nSo you got Google, you got Meta, and then you got TikTok, who\u0026#39;s sort of like the  third player, the  owner there in that, right? You\u0026#39;ve probably heard this before,  but YouTube is actually widely considered by many to be the second largest search engine in the world behind only Google. Some if you get real nitty gritty with it, some actually say it\u0026#39;s not the second largest, it\u0026#39;s the third largest because Google Images is technically larger.  Bottom line, all three, Google search, Google images and YouTube are owned by the same parent company, Google. And regardless of that, right? YouTube is a search engine. And so  who among us has not installed a light fixture from the help of a friendly person who posted a YouTube tutorial on   YouTube for us to watch and consume and use, Okay? And because it\u0026#39;s a search engine, I think it\u0026#39;s actually a pretty strategic advantage that can be used by us as pastors and ministry leaders. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:55):\u003cbr\u003e\nBecause if you think about it, when  you search for a video, right? Search  more  how to or think how to     fix, how to answer, how to do this, how to navigate this.   So,  or challenge us to think  YouTubers rather than pastors or speakers. And I think that was one of our number one Achilles heels in  where I was before. We   were thinking  YouTubers in a lot of ways,  but  in our,  for example, and I\u0026#39;ll get to this in a minute, but in our titling and in our thumbnails,   we were treating this as   series,   the series Jesus series, Part three, March 1st.   That\u0026#39;s not a compelling, in captivating title for our audience who is with us every week and just wants to get on there and watch something on demand that may be helpful. But to someone who\u0026#39;s gonna organically come across our YouTube content, that doesn\u0026#39;t explain anything about what\u0026#39;s in the video.  \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:59):\u003cbr\u003e\nSo why is live streaming problematic particularly?  And   full disclosure, I\u0026#39;m a student pastor. And so if you\u0026#39;re watching this in   a senior pastor and your church has good cameras, good audio equipment, good lighting to fully embrace a live streaming  strategy, then by all means continue to do that. But if you\u0026#39;re a youth pastor,  I would not necessarily recommend building the gear, the switcher, the infrastructure  of    live streaming. All right, So let\u0026#39;s talk about watch times. Cause this plays into it. According to a backlink.dot com,  they surveyed and  looked at 1.3 million YouTube videos to try and better understand the YouTube search feature and algorithm. What they determined was that longer videos significantly outperform shorter videos. And the average length of a first page YouTube video  that\u0026#39;s beneficial and helpful is 14 minutes and 50 seconds. All right? So you need to understand that the way that YouTube indexes and  categorizes their videos is a combination of two things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:15):\u003cbr\u003e\nOverall, watch time paired with average percentage viewed. And so it turns out that videos in the 14 to 16 minute range actually index really well. In fact, those are the highest ones on search. There are other factors of things that help increase watch times,   such as the  hook or the intro. All right, So let\u0026#39;s just think in the land of sermon delivering a sermon, Okay? I want you to just rank these two scenarios. Scenario number one. Hey everybody, welcome back. Real quick before I dive into tonight\u0026#39;s message, I wanna remind you about the Churchwide Bake sales. It\u0026#39;s coming up on Sunday, and if you want to earn money toward the mission trip, it is required that you be in attendance. If for some reason you can\u0026#39;t make it, just be sure to talk to me afterwards. All right? Now, last week when we were in part  three of our series, Jesus, we were reminded that Jesus was bonded together with his disciples because of their love. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:14):\u003cbr\u003e\nAnd so tonight, what I wanna focus on in part four is what happens after the  death burial and then ultimately resurrection of Jesus, right? That\u0026#39;s scenario number one. That\u0026#39;s you preaching to your congregation, your students, the people that call your church home. Let\u0026#39;s talk about scenario number two. Hey, what if you could win a million dollars? What if I told you that the message of Jesus is actually one that supersedes and rises far above the benefits of winning millions and millions of dollars?  Do you see how one at least has the intention of a hook? I don\u0026#39;t know if it\u0026#39;s good or not, right? That\u0026#39;s why I say in fairness, I\u0026#39;m not a YouTube sivan or expert, but I want you, I wanna challenge you to think like a YouTuber.  And so where one is taking care of housekeeping in your student ministry, what\u0026#39;s going on the bake sale?  The second one is actually  thinking about YouTube first.  It\u0026#39;s creating a hook. So what are some implications for ministry? Well, first of all, a 30 to 45 minute sermon where the speaker is presenting  primarily to a room full of people  versus  not really looking or paying attention to the camera. It\u0026#39;s just there. Capturing them, doesn\u0026#39;t act, Doesn\u0026#39;t exactly right. Speak YouTube\u0026#39;s preferred language.  Think about it, in a live room environment anyway, messages between the length of 10 to 25 minutes seem to have become a pretty optimal length for student ministries who gather in person.  \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:51):\u003cbr\u003e\nAnd I also think that if you  take your  YouTube  or if you take your message content that you\u0026#39;re going to already naturally deliver into a room, what I\u0026#39;m gonna actually propose here is that instead of capturing you delivering live to your room, I\u0026#39;m gonna propose that you prefill your content. And what happens is when you prefill your content, number one, you can create and craft a hook that is specific in particular for YouTube. Secondly, you can shave the time down to fit into that 14 to 16 minute window. Even if you go longer in the room, aim for that 14 to 16 minute window. And third, it gives you the opportunity to practice your message before you get up there and deliver it to a  live room full of teenagers or parishioners or congregation members.  And so that\u0026#39;s one of the things that we\u0026#39;ve been doing.  \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:58):\u003cbr\u003e\nWe teach live every single Wednesday night, but during that week, after I\u0026#39;m done with my prep, I sit down, I put up a camera and iFilm my message. Then I do a little bit of post production, I add a sound bed behind it. I do some flying in graphics, lower thirds  slides, and I put those on the screen as well. And that\u0026#39;s gonna be our strategy for YouTube. Why? Number one, it\u0026#39;s gonna let us do a YouTube first messaging.  We\u0026#39;re not gonna bury it behind a bunch of other elements. We\u0026#39;re gonna go with the message first.  If YouTube is in fact a search engine and kids are out there searching for answers to their faith, then let\u0026#39;s give them the answers to their faith. And they might not care about our church announcements. They might not care about the worship, but what they do want is they want answers. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:45):\u003cbr\u003e\nSo answer the question, tell them what you\u0026#39;re gonna talk about with the hook right up front at the very beginning of the video. And that for me is one of the hardest shifts, is moving from holding my ace content up my sleeve until the very end, waiting for the message to climax, but instead giving a teaser and a preview  at the very beginning of the message. That\u0026#39;s a shift. YouTubers do that really well. Pastors build to their ultimate conclusion, and so they try to create this mystery around what\u0026#39;s gonna come. But the reality is on YouTube, if you don\u0026#39;t hook them right off the bat immediately, then they are gone and on to the next thing.  And so think like a YouTuber. Let\u0026#39;s talk through some other YouTube best practices. Like I said,  make sure your titling is  something that a YouTuber would search for  as opposed to Jesus Week three, Mark 14, one through 10. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:39):\u003cbr\u003e\nThat\u0026#39;s not as captivating a title as Is hell a real place dealing with crippling anxiety or is rest even possible?  You see the difference between those two. Think YouTube, think search engine, think click bait, think controversial type titles that help your video perform better because it\u0026#39;s a search engine. The meta description  or the  title, the description of the video, those things all play a huge role in the YouTube ranking. So make sure you spend a little bit of time thinking through and crafting some good compelling descriptions. And then you can also link to things on your church\u0026#39;s website or social media, or maybe even some products in the description of your video.  Also include tags. YouTube gives you a spot to do that.  So include keywords from your videos or tags that relate back to the  topic. All three of those factors, title, description, tags, all play a role in the searchability of your YouTube content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:33):\u003cbr\u003e\nAlso, your thumbnail plays  plays a role.  Go look at Mr. Beast. He\u0026#39;s like number one, YouTuber in the world. Go look at his thumbnails on his YouTube channel  and just get some photos with a decent iPhone, maybe a Google Pixel phone to take some halfway decent portrait shots. Throw some catchy text over it  using maybe something like PowerPoint Canva, or if you have more skill Photoshop  and use different catchy thumbnails to try on your videos.  You can also then use a free tool like trends.google.com to look up your searchable words  and compare things.  AB testing.   If you wanted to use the word fear versus the word anxiety, put those into trends.google.com. And you\u0026#39;ll notice that anxiety has a higher search level. So use that.   \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:25):\u003cbr\u003e\nAnd then also comments and shares  and people embedding your videos are all things that are gonna help index it better in the YouTube algorithm. So ask for things like comments, ask for things like shares, and then on the embedding feature,  try to embed your YouTube videos onto your  church website onto your, And so then your website is hosting your YouTube video  and embedding it already helps index it better. So you already have a platform that people are going to.  So use that. That\u0026#39;s a feature that\u0026#39;s already built in and that can help you get going. All right, what if you\u0026#39;re just starting? What    starting  gear do you need, right? Listen, if you\u0026#39;re gonna go budget friendly,  get  a   nice  smartphone, right? I just gotta Google Pixel,  the latest iPhone have some great things. One of the main things for filming is you need a separate microphone, Okay? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:24):\u003cbr\u003e\nSo you can get, just go on  Amazon, do a quick search for a shotgun microphone with your style of phone connection that\u0026#39;s needed. You can get something for under a hundred bucks. You can also get a lapel, a wireless lapel  lighting. Natural lighting is great. Some ring lights can help. Do the trick. Get a tripod that you can stick your phone on.  If you want a more professional rig, then listen. Just go to YouTube, search best YouTube starter set for gear,  and you\u0026#39;ll find something. I love everything that Brady Sheer from Pro Church Tools has to say  just about anything in the church digital space.  And in fact, I think  the day I\u0026#39;m recording this, he yesterday just trapped a video on his favorite camera gear. So go  copy that if you got the budget to do it  and make it happen. And  then you\u0026#39;re just gonna have to do things like  edit, and you\u0026#39;re gonna figure out  you wanna use iMovie, Da Vinci, Resolve Adobe Final Cut Pro. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:20):\u003cbr\u003e\nAgain, budget for some of those are cheaper,  like iMovie and Da Vinci Resolve are free. More expensive options are the Adobe Suite or Final Cut Pro. You\u0026#39;re just gonna have to see what you have and what\u0026#39;s available out there. But listen, my recommendation, again, like I said, get on YouTube. Treat it like a search engine. Get out there. Put your message,  the message of hope that you have about Jesus. Create a YouTube channel. Prefill your content  or film it after you deliver it. If you want it to be a little bit more polished and you\u0026#39;ve   a little bit more familiar with it,  and just  start posting some stuff out there, right? Try some things.  Follow some of these best practices. You may not go viral overnight. I can\u0026#39;t promise that,  but these are some of the best practices out there on YouTube. And so simply following them is just gonna give you the best chance to be discovered.  \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:12):\u003cbr\u003e\nAnd that\u0026#39;s the goal.  We want students, teenagers, or people wrestling with faith to come across the content that we have to offer, and hopefully give them something that\u0026#39;s helpful. And this is just a way to expand your impact and your reach as a youth pastor, as a regular pastor  in 2022 and beyond. Hey, I hope you guys found this episode helpful. If you did get, Man, leave us a rating or a review.  We are on iTunes, Spotify, all the major  podcast platforms, hybrid ministry. We\u0026#39;re also on Twitter at hybrid ministry. We have full transcripts of everything.  We provide this to y\u0026#39;all at hybridministry.xyz Come check us out there and we will talk to you guys.\u003c/p\u003e","summary":"In this Episode Nick explains and explores his experience with YouTube. What he learned from launching a YouTube channel during COVID, and his new recommendation for churches and ministry leaders for delivering useful content online for Gen Z and Gen Alpha and beyond!","date_published":"2022-11-17T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/324b1904-0e2a-45fc-92aa-8eccc57a0f93.mp3","mime_type":"audio/mpeg","size_in_bytes":10746602,"duration_in_seconds":1329}]},{"id":"e251c4ef-dbb5-424a-b716-76b926bc6dd3","title":"Episode 017: The Ultimate Social Media Framework for Churches to Reach Milennials, Gen Z and Gen Alpha in 2022 and Beyond","url":"https://www.hybridministry.xyz/017","content_text":"SUMMARY\nIn this episode, Nick talks through the core reasons why a Hybrid Strategy is the most effective way to reach the younger generations of milennials, Generation Z and Generation Alpha in 2022 and beyond.\nFor Transcripts and more head to http://www.hybridministry.xyz\nOr join the conversation with us on twitter at http://www.twitter.com/hybridministry\n\nSHOWNOTES\nhttps://myyouthmin.com/\n\nTIMECODES\n00:00-02:40 Intro\n02:40-05:33 Why Social Media is important for reaching people in 2022 and beyond?\n05:33-10:01 Digital Ministry is not Physical Ministry and vice versa\n10:01-13:14 How people interact with organizations and companies\n13:14-15:31 Becoming All Things to All People\n15:31-18:56 So now what do we do?\n18:56-22:29 Final Encouragement\n22:29-23:41 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason. Excited to be here with you this morning. And today on this episode, I wanted to talk and walk through a social media framework for 2022, the ultimate guide on how to reach Generation Z millennials and soon to be, I was just challenged on this week soon to be Generation Alpha. So recently I was asked by Youth Ministry 360 YM360 based out of Birmingham to write one of their modules for their MYM which is short for My Youth Mein. It's a training portal, training hub that they have on their website. And so I'm actually gonna have this coming out in December of 2022 on their YM page. And so I'm in the middle of a writing it, so it's not all the way flushed out yet, but there are some things I have already put together for it. \n\nNick Clason (01:25):\nAnd so if you wanna see that full version, I'll just encourage you to head over there to that website by the 1st of December to check that out. It is behind a paywall. There is a five day free trial, I believe. So if that's something that interests you, go and check it out to see it in written form. But I'm gonna process some of my thoughts with you all here on this podcast and just work through it. And then honestly, I'm probably gonna go back and listen to this and use it as a piece and part of my research prep, whatever, to flesh out and build out the remaining pieces. So it's building a seven step framework for social media in 2022. Part one and part seven are gonna be introductory and concluding pieces. And then parts one through five are going to be looking at platforms like YouTube, TikTok, Facebook, Instagram, emailing slash texting. So five is email and text. Put two in one. So all that to be said, the ultimate social media guide. Why that? Okay, so what we know about Generation Z what we know about millennials we've chatted about it here on this podcast, but I did find some new research to back it. So this generation, Generation Z in particular, is actually the very first generation to use their mobile \n\nNick Clason (02:59):\nDevice more frequently than all other devices combined. So in preexisting generations, millennials, Gen X, so on, so forth they did not use their cell phone or their mobile device more frequently. Then the combined use of other devices, tv, video games, computer, laptop, you fill in the blank, right? Generation Z is statistically the first generation to use their mobile device more frequently. What does that tell us? It tells us that they're mobile first. They are the first smartphone generation, essentially. And so that does bode to make sense, and that is something that you would probably expect. However, with research coming out to back it up, it's super interesting, fascinating. So right then again, the question is what do we do with that? Millennials and also Gen Z say that a hybrid version of church will suit their needs going forward in a post pandemic world. That obviously comes from bar's research six questions about hybrid ministry in a post pandemic world. \n\nNick Clason (04:14):\nAnd then finally, lastly this statistic I came across that says that greater than 80% of 18 to 29 year olds, which is the youngest age data available legally, because you can't pull anyone younger than 18 but greater than 80% of that age bracket use at least one social media app regularly, which of all the age breakdowns is the highest, right? And it's assumed that even younger gen z gen alpha, remember I'm writing this for a youth ministry a youth ministry training thing. So I'm focused particularly on teenagers, not just church, but you as a church leader pastor, ministry leader this 18 to a nine year old, this should matter regardless, right? I'm trying to skew it even younger than that for this project. But they use at least one social media app regularly. So my conclusion on that is what this shows us is what we may already know in our gut, the digital ministry digital engagement is not going anywhere. \n\nNick Clason (05:29):\nI do think that there's a notion that came out kind of post pandemic, that digital didn't work because anecdotally, all of us spent months separated from one another. And as soon as that was over six months, 12 months, 18 months, or however long it took for us to be locked down under certain layers of covid protocols, we all knew that we wanted to get back together. Depending on where you were and what part of the world, world and how you're doing ministry, there's this gut feeling of like, we gotta get back together. And that's a hundred percent a true statement. Human beings, we are social creatures. And so removing all forms of human interaction is of course gonna have some adverse effects. But I think that what happened was we all did in churches, we tried to take something that was being offered for an in-person experience, church service, gathering together small groups worshiping God through singing collectively as a congregation. \n\nNick Clason (06:28):\nAnd then we tried to reproduce or even replicate the absolute identical experience or expression in an online forum, church, live streams, worship services, and those don't work or play in that same vein as well. And so you're getting a lesser product B in every other facet area of your life. You're being forced to sit out in relationships with other people. And so I know that in our student ministry, we went hardcore after digital ministry and it helped kind of facilitate and flush out our future our future version of student ministry. But the reality is it did not ultimately fill the void that was left by not gathering. So my conclusion, one you've probably heard before on this podcast is that in person environments centered around the gathering of believers helps fulfill a specific purpose. And digital environments also help fulfill a specific different purpose. The word different there is important, okay? \n\nNick Clason (07:41):\nBecause everything on social media has a reason, has a purpose and it is not to just replicate, redo, and fulfill what's going on in person. And so in a post pandemic landscape, those two things, both digital and in person, I think got pitted against one another. At least I know in the ministry context that I was in, there were debates and people were wondering, does online work, does in person work? And so I was forced to take a side. And as you know, if you've been a listener of this podcast for any length of time, the side I'm gonna take, I'm going to take digital, I'm going to defend digital. I think that it is an incredible tool that is unique to the time period that we are in. And one that I believe if any of the writers of scripture, apostles, whatever were around, they would be using digital to help expand their message and help expand the message of the gospel that's available to us through Jesus alone. \n\nNick Clason (08:55):\nAnd so we got sort of pitted in this digital versus physical. I don't know about your context, but I know in the context that I was in, I don't work there anymore, but that I was in, that was a hot debate, Is it working? And if not, then we need to just come back and do this. And the reality is, I always had to find myself arguing, standing against digital. And then I realized once I left that what we were doing in digital is not able to fully replace and supplement the purposes of in-person church. So yeah, of course we're gonna see lesser results from that. We gotta figure out where to shoot it in the middle, where we can be hybrid. So it's not about a preference anymore. We don't live in a world that's black and white with in person being black, digital being white, and you have to pick one or the other. \n\nNick Clason (09:52):\nWe live in this sticky middle called hybrid. Hence why I have this name, the hybrid ministry podcast. I like to use the analogy of my relationship with Home Depot, right? Saturday mornings I activate my full dad mode, throwing on my new balances, my cargo shorts, my dad hats set out to accomplish some DIY project. And the only place that is possible to go and do that get materials and all the things is none other than the Home Depot. I know in your mind you are queuing the Home Depot theme song. So as I head to Home Depot, think about this, sometimes I drive over to the hardware store, I walk around, I explore, I just enjoy breathing the same Home Depot air with the other cargo, short new balance wearing dads just like me. That's a physical experience. Sometimes though, I get on the Home Depot website or the app and I order supplies to be delivered directly to my doorstep later on that week. \n\nNick Clason (10:51):\nThat's a fully digital experience of me interacting with Home Depot. And finally, probably honestly, the most usual thing I do is while I'm at Home Depot and I can't freaking find what I'm looking for, do you know what I do? I pull open the Home Depot app, I go to my specific store and the location finder, I look up what I'm looking for, and then when the app is able to tell me exactly which ILE in which bay number I can find my specific product in, boom, I'm in. And I'm out in all of those scenarios. I am a Home Depot customer, but I'm engaging with the company in three completely different ways. I'm engaging with them in person, I'm engaging with them through their digital means and presence. And I'm also using them in a hybrid form while I'm there using their digital app. \n\nNick Clason (11:43):\nAnd I personally believe I'm pretty staunch about this, that the gospel is the greatest story ever written and ever told. And if we're working to reach our people with that exact same message that I think we should challenge them to engage with our church in all three arenas in person, digital, hybrid, in fact, more than just challenge them to engage with us in all three, I would actually challenge you. I would challenge me, I would challenge us as ministry leaders to find ways that is not just reproducing, replicating creating exact representations of what's going on in our church building. I'd find ways to permeate those three spaces. Think about this, right? If our only strategy to reach new students or to reach, I'm a youth pastor, I told you I'm writing this for why I'm through 60, but to reach new students or to reach other congregation members, if our only strategy is to invite kids to join in on our turf, on our space during our meeting time, during our program time, and then turn around and send those same kids to live out 167 other hours of their week beyond what just happened to live out their faith, is that enough? \n\nNick Clason (13:05):\nAnd I don't know that it is, right? Yes, it is not our job to fully live out our students faith, but I'm reminded of what Paul says in First Corinthians nine. Here's what he says nine 19 through 23, Though I am free and I belong to no one, what I've done is I've made myself a slave to everyone to win as many as possible to the Jews. It became like a Jew to win the Jews to those under the law. I became the one under the law. Though I myself am not under the law so as to win those under the law to those not having the law, I became like one. Not having the law, though I'm not free from God's law, but I'm under Christ's law. And so as to win those not having the law to the weak, I became weak to win the weak. \n\nNick Clason (13:51):\nI've become all things to all people so that by all means possible, ready, I might save some. And I do this for the sake of the gospel so that I might share in its blessings. If over 80% of mobile users are using at least one social media app regularly, how can we become all things to all people? The way that Paul says it, how can we show up where our students are already choosing to spend their time? So I believe that one way to do that is through a robustly flushed out social media and marketing strategy. We talked about this in an episode about the myth of marketing. And back when Matt was on the pod regularly, he said We were asking, Is it wrong to market Jesus? And he said, Don't think about marketing in the traditional sense of marketing. Our church has billboards and ads. \n\nNick Clason (14:52):\nThough you may have those things, there's nothing wrong with those things. But what the goal ultimately of marketing is to build an awareness. And Seth Godin says, in an attempt to change the world through our messaging. And I would think, and I would argue that most of us as church or ministry leaders, we exist to make a difference in the world, to change the world through our message. And if we can do that beyond our once a week in person program gatherings, I think we should. So what do we do? So social media, church communications, they've taken on some interesting forms in recent years. Like, here's how this would go. A new social media platform would emerge. The church, of course would resist it. And then once widespread adoption by its members became a reality in something that was undeniable anymore, the church would then jump into that platform and it would view it as a good communication tool or a good means to an end to get the word across. \n\nNick Clason (16:04):\nAnd so then, if you're ministry leader, church leader, pastor, you get this when the whirlwind, when the busyness of leaders, youth pastors, rather than creating a specific tailor made digital influence, discipleship focused social media strategy, it would basically turn that social media into a billboard saying, Hey, if you want, all I have to offer from a discipleship social media strategy framework, you have to drive over to my building and come to this event. Like I said earlier, social media platforms each have an individual purpose. They all have best practices to reach the audience or our congregation that is following us on those platforms. And we're able to use those to find and reach more people with the message of the gospel. Often, like I said, what happens is, no offense to your graphic design prowess, but your church-wide potluck graphic is probably not going to be as mesmerizing to outsiders as you are hoping that it would be. \n\nNick Clason (17:09):\nAnd it's not. People are not just gonna accidentally scroll past your graphic about the church wide potluck and just come strolling into your church's C Gymatorium to eat t Sally's famous potato salad, No shade to t Sally. I'm sure that the recipe that she has for her potato salad truly is a one of a kind, but that is not gonna be your ultimate win on social media. The odds are that if you're reading this, if you're listening to this as a ministry leader, then you instinctively know this, that just posting graphics of your events is really not going to be the best way to run or do social media. And maybe even as a ministry leader, youth pastor, you have been shoulder tapped or shoulder maybe even voluntold, to become the church's communications director and social media manager, But to keep your head above water to post regularly, to do communication, to lead your ministry well, to communicate with parents, leaders, students, to prep messages that are good and relevant, and to plan amazing and awesome events to even maybe run the sound booth on Sunday morning in big church worship services. \n\nNick Clason (18:21):\nCuz you're the only one under the age of 30 in your church gnawing inside of you. You're aware that social media matters, that the stats that we've talked about, Gen Z using their phone more than any other device, that they want a hybrid experience with church, that over 80% use at least one app on a regular basis. So what do we do? How do we build out flesh out this robust social media platform? Like I said, the remainder of this project is gonna be on Nym YM three sixty.com. Head there, grab a free trial, love to encourage you to check that out if that's something that you're interested in. But before we leave, I just want to offer a couple of encouragements and reminders because maybe saying this, you're like, Yeah, gosh, dang, man, I know I need to do something, right? Okay, There's gonna be a lot to build out in a social media framework. \n\nNick Clason (19:26):\nOkay, Here's my encouragements to you. Number one, you don't have to try and do it all, and you definitely don't have to try and do it all tomorrow, But as we walk through this, as we look at different platforms, as you dive in YouTube, TikTok, Facebook, Instagram, email, texting, choose one platform that's gonna work in your context and go all in on that. First, as a ministry leader, I just wanna encourage you doing a great job. I mean, I don't know specifically, but if you have that tension, that pressure, that feeling of trying to do all these things, it means that you care and you're probably doing an amazing job in the areas that you are working on. And I want to just let you know, and I wanna encourage you to keep your head above water, right? It's gonna be okay. It's gonna work out learning a new platform. Honestly, it might feel like you have to learn to write a book with your left hand and it can feel clunky, awkward but really, truly, I just wanna encourage you, practice really does make perfect. Right now, I am rolling out a full blown social media strategy for the church that I'm working in which is brand new, and I got two other youth pastors on my team, and we're posting regularly \n\nNick Clason (20:47):\nThree times daily to TikTok, and I can do it, I'm used to it. I've learned TikTok, I'm familiar in the editing framework in the app But the problem with that is twofold. Number one, if I just do it if you go to our TikTok channel, and already it is this way, but because I'm trying to slowly hand more and more stuff off to them, if you go there, you're gonna see a lot of me, and we're a team of three. And so our digital expression does not fully represent who we really are because there's three of us, not just me. And so that's problem number one. Problem number two is it's not beneficial for me to hoard and hold it all right? So I need to get them up to speed and feeling comfortable editing things so that they're also on social media and we're seeing their representation on our TikTok account. \n\nNick Clason (21:52):\nAnd then finally, this one dovetails very closely to what I just said and list some help. Get on this with some friends, maybe some coworkers, maybe even use some students in your church, in your ministry who are much more native to some of these platforms. You don't have to try and learn it on your own because honestly, remember what Paul said, our job as pastors and ministry leaders is to equip the saints for works and acts of service. So that is the goal. The goal is not for you to be holding onto it all and entirely. So, hey guys, thank you so much for hanging out today on this episode. If you found this helpful, go download the seven Steps social media framework for reaching Gen Z and Gen Gen Alpha. It's gonna be live on my Youth Min or short MYM on YM360 here soon. \n\nNick Clason (22:50):\nUgh, it is behind a little bit of a membership paywall. I will warn you of that, but especially if you are in youth ministry, that membership is very much going to be well worth your time. So I'd really encourage you to go check it out and hang out with us. This full transcript is gonna be available hybridministry.xyz if you want to use it as convince your boss or to help thinking through the big picture realities of why social media matters. If you need to talk to a parent, a leader, a pastor, about why this is important, especially for you're in a ministry where you're leading the charge on that or come hang out with us on Twitter @hybridministry. Again, guys, thank you so much for hanging out had fun talking, chatting with y'all, and we will talk again next time.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick talks through the core reasons why a Hybrid Strategy is the most effective way to reach the younger generations of milennials, Generation Z and Generation Alpha in 2022 and beyond.\u003cbr\u003e\nFor Transcripts and more head to \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nOr join the conversation with us on twitter at \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://myyouthmin.com/\" rel=\"nofollow\"\u003ehttps://myyouthmin.com/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:40 Intro\u003cbr\u003e\n02:40-05:33 Why Social Media is important for reaching people in 2022 and beyond?\u003cbr\u003e\n05:33-10:01 Digital Ministry is not Physical Ministry and vice versa\u003cbr\u003e\n10:01-13:14 How people interact with organizations and companies\u003cbr\u003e\n13:14-15:31 Becoming All Things to All People\u003cbr\u003e\n15:31-18:56 So now what do we do?\u003cbr\u003e\n18:56-22:29 Final Encouragement\u003cbr\u003e\n22:29-23:41 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason. Excited to be here with you this morning. And today on this episode, I wanted to talk and walk through a social media framework for 2022, the ultimate guide on how to reach Generation Z millennials and soon to be, I was just challenged on this week soon to be Generation Alpha. So recently I was asked by Youth Ministry 360 YM360 based out of Birmingham to write one of their modules for their MYM which is short for My Youth Mein. It\u0026#39;s a training portal, training hub that they have on their website. And so I\u0026#39;m actually gonna have this coming out in December of 2022 on their YM page. And so I\u0026#39;m in the middle of a writing it, so it\u0026#39;s not all the way flushed out yet, but there are some things I have already put together for it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:25):\u003cbr\u003e\nAnd so if you wanna see that full version, I\u0026#39;ll just encourage you to head over there to that website by the 1st of December to check that out. It is behind a paywall. There is a five day free trial, I believe. So if that\u0026#39;s something that interests you, go and check it out to see it in written form. But I\u0026#39;m gonna process some of my thoughts with you all here on this podcast and just work through it. And then honestly, I\u0026#39;m probably gonna go back and listen to this and use it as a piece and part of my research prep, whatever, to flesh out and build out the remaining pieces. So it\u0026#39;s building a seven step framework for social media in 2022. Part one and part seven are gonna be introductory and concluding pieces. And then parts one through five are going to be looking at platforms like YouTube, TikTok, Facebook, Instagram, emailing slash texting. So five is email and text. Put two in one. So all that to be said, the ultimate social media guide. Why that? Okay, so what we know about Generation Z what we know about millennials we\u0026#39;ve chatted about it here on this podcast, but I did find some new research to back it. So this generation, Generation Z in particular, is actually the very first generation to use their mobile \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:59):\u003cbr\u003e\nDevice more frequently than all other devices combined. So in preexisting generations, millennials, Gen X, so on, so forth they did not use their cell phone or their mobile device more frequently. Then the combined use of other devices, tv, video games, computer, laptop, you fill in the blank, right? Generation Z is statistically the first generation to use their mobile device more frequently. What does that tell us? It tells us that they\u0026#39;re mobile first. They are the first smartphone generation, essentially. And so that does bode to make sense, and that is something that you would probably expect. However, with research coming out to back it up, it\u0026#39;s super interesting, fascinating. So right then again, the question is what do we do with that? Millennials and also Gen Z say that a hybrid version of church will suit their needs going forward in a post pandemic world. That obviously comes from bar\u0026#39;s research six questions about hybrid ministry in a post pandemic world. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:14):\u003cbr\u003e\nAnd then finally, lastly this statistic I came across that says that greater than 80% of 18 to 29 year olds, which is the youngest age data available legally, because you can\u0026#39;t pull anyone younger than 18 but greater than 80% of that age bracket use at least one social media app regularly, which of all the age breakdowns is the highest, right? And it\u0026#39;s assumed that even younger gen z gen alpha, remember I\u0026#39;m writing this for a youth ministry a youth ministry training thing. So I\u0026#39;m focused particularly on teenagers, not just church, but you as a church leader pastor, ministry leader this 18 to a nine year old, this should matter regardless, right? I\u0026#39;m trying to skew it even younger than that for this project. But they use at least one social media app regularly. So my conclusion on that is what this shows us is what we may already know in our gut, the digital ministry digital engagement is not going anywhere. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:29):\u003cbr\u003e\nI do think that there\u0026#39;s a notion that came out kind of post pandemic, that digital didn\u0026#39;t work because anecdotally, all of us spent months separated from one another. And as soon as that was over six months, 12 months, 18 months, or however long it took for us to be locked down under certain layers of covid protocols, we all knew that we wanted to get back together. Depending on where you were and what part of the world, world and how you\u0026#39;re doing ministry, there\u0026#39;s this gut feeling of like, we gotta get back together. And that\u0026#39;s a hundred percent a true statement. Human beings, we are social creatures. And so removing all forms of human interaction is of course gonna have some adverse effects. But I think that what happened was we all did in churches, we tried to take something that was being offered for an in-person experience, church service, gathering together small groups worshiping God through singing collectively as a congregation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:28):\u003cbr\u003e\nAnd then we tried to reproduce or even replicate the absolute identical experience or expression in an online forum, church, live streams, worship services, and those don\u0026#39;t work or play in that same vein as well. And so you\u0026#39;re getting a lesser product B in every other facet area of your life. You\u0026#39;re being forced to sit out in relationships with other people. And so I know that in our student ministry, we went hardcore after digital ministry and it helped kind of facilitate and flush out our future our future version of student ministry. But the reality is it did not ultimately fill the void that was left by not gathering. So my conclusion, one you\u0026#39;ve probably heard before on this podcast is that in person environments centered around the gathering of believers helps fulfill a specific purpose. And digital environments also help fulfill a specific different purpose. The word different there is important, okay? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:41):\u003cbr\u003e\nBecause everything on social media has a reason, has a purpose and it is not to just replicate, redo, and fulfill what\u0026#39;s going on in person. And so in a post pandemic landscape, those two things, both digital and in person, I think got pitted against one another. At least I know in the ministry context that I was in, there were debates and people were wondering, does online work, does in person work? And so I was forced to take a side. And as you know, if you\u0026#39;ve been a listener of this podcast for any length of time, the side I\u0026#39;m gonna take, I\u0026#39;m going to take digital, I\u0026#39;m going to defend digital. I think that it is an incredible tool that is unique to the time period that we are in. And one that I believe if any of the writers of scripture, apostles, whatever were around, they would be using digital to help expand their message and help expand the message of the gospel that\u0026#39;s available to us through Jesus alone. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:55):\u003cbr\u003e\nAnd so we got sort of pitted in this digital versus physical. I don\u0026#39;t know about your context, but I know in the context that I was in, I don\u0026#39;t work there anymore, but that I was in, that was a hot debate, Is it working? And if not, then we need to just come back and do this. And the reality is, I always had to find myself arguing, standing against digital. And then I realized once I left that what we were doing in digital is not able to fully replace and supplement the purposes of in-person church. So yeah, of course we\u0026#39;re gonna see lesser results from that. We gotta figure out where to shoot it in the middle, where we can be hybrid. So it\u0026#39;s not about a preference anymore. We don\u0026#39;t live in a world that\u0026#39;s black and white with in person being black, digital being white, and you have to pick one or the other. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:52):\u003cbr\u003e\nWe live in this sticky middle called hybrid. Hence why I have this name, the hybrid ministry podcast. I like to use the analogy of my relationship with Home Depot, right? Saturday mornings I activate my full dad mode, throwing on my new balances, my cargo shorts, my dad hats set out to accomplish some DIY project. And the only place that is possible to go and do that get materials and all the things is none other than the Home Depot. I know in your mind you are queuing the Home Depot theme song. So as I head to Home Depot, think about this, sometimes I drive over to the hardware store, I walk around, I explore, I just enjoy breathing the same Home Depot air with the other cargo, short new balance wearing dads just like me. That\u0026#39;s a physical experience. Sometimes though, I get on the Home Depot website or the app and I order supplies to be delivered directly to my doorstep later on that week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:51):\u003cbr\u003e\nThat\u0026#39;s a fully digital experience of me interacting with Home Depot. And finally, probably honestly, the most usual thing I do is while I\u0026#39;m at Home Depot and I can\u0026#39;t freaking find what I\u0026#39;m looking for, do you know what I do? I pull open the Home Depot app, I go to my specific store and the location finder, I look up what I\u0026#39;m looking for, and then when the app is able to tell me exactly which ILE in which bay number I can find my specific product in, boom, I\u0026#39;m in. And I\u0026#39;m out in all of those scenarios. I am a Home Depot customer, but I\u0026#39;m engaging with the company in three completely different ways. I\u0026#39;m engaging with them in person, I\u0026#39;m engaging with them through their digital means and presence. And I\u0026#39;m also using them in a hybrid form while I\u0026#39;m there using their digital app. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:43):\u003cbr\u003e\nAnd I personally believe I\u0026#39;m pretty staunch about this, that the gospel is the greatest story ever written and ever told. And if we\u0026#39;re working to reach our people with that exact same message that I think we should challenge them to engage with our church in all three arenas in person, digital, hybrid, in fact, more than just challenge them to engage with us in all three, I would actually challenge you. I would challenge me, I would challenge us as ministry leaders to find ways that is not just reproducing, replicating creating exact representations of what\u0026#39;s going on in our church building. I\u0026#39;d find ways to permeate those three spaces. Think about this, right? If our only strategy to reach new students or to reach, I\u0026#39;m a youth pastor, I told you I\u0026#39;m writing this for why I\u0026#39;m through 60, but to reach new students or to reach other congregation members, if our only strategy is to invite kids to join in on our turf, on our space during our meeting time, during our program time, and then turn around and send those same kids to live out 167 other hours of their week beyond what just happened to live out their faith, is that enough? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:05):\u003cbr\u003e\nAnd I don\u0026#39;t know that it is, right? Yes, it is not our job to fully live out our students faith, but I\u0026#39;m reminded of what Paul says in First Corinthians nine. Here\u0026#39;s what he says nine 19 through 23, Though I am free and I belong to no one, what I\u0026#39;ve done is I\u0026#39;ve made myself a slave to everyone to win as many as possible to the Jews. It became like a Jew to win the Jews to those under the law. I became the one under the law. Though I myself am not under the law so as to win those under the law to those not having the law, I became like one. Not having the law, though I\u0026#39;m not free from God\u0026#39;s law, but I\u0026#39;m under Christ\u0026#39;s law. And so as to win those not having the law to the weak, I became weak to win the weak. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:51):\u003cbr\u003e\nI\u0026#39;ve become all things to all people so that by all means possible, ready, I might save some. And I do this for the sake of the gospel so that I might share in its blessings. If over 80% of mobile users are using at least one social media app regularly, how can we become all things to all people? The way that Paul says it, how can we show up where our students are already choosing to spend their time? So I believe that one way to do that is through a robustly flushed out social media and marketing strategy. We talked about this in an episode about the myth of marketing. And back when Matt was on the pod regularly, he said We were asking, Is it wrong to market Jesus? And he said, Don\u0026#39;t think about marketing in the traditional sense of marketing. Our church has billboards and ads. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:52):\u003cbr\u003e\nThough you may have those things, there\u0026#39;s nothing wrong with those things. But what the goal ultimately of marketing is to build an awareness. And Seth Godin says, in an attempt to change the world through our messaging. And I would think, and I would argue that most of us as church or ministry leaders, we exist to make a difference in the world, to change the world through our message. And if we can do that beyond our once a week in person program gatherings, I think we should. So what do we do? So social media, church communications, they\u0026#39;ve taken on some interesting forms in recent years. Like, here\u0026#39;s how this would go. A new social media platform would emerge. The church, of course would resist it. And then once widespread adoption by its members became a reality in something that was undeniable anymore, the church would then jump into that platform and it would view it as a good communication tool or a good means to an end to get the word across. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:04):\u003cbr\u003e\nAnd so then, if you\u0026#39;re ministry leader, church leader, pastor, you get this when the whirlwind, when the busyness of leaders, youth pastors, rather than creating a specific tailor made digital influence, discipleship focused social media strategy, it would basically turn that social media into a billboard saying, Hey, if you want, all I have to offer from a discipleship social media strategy framework, you have to drive over to my building and come to this event. Like I said earlier, social media platforms each have an individual purpose. They all have best practices to reach the audience or our congregation that is following us on those platforms. And we\u0026#39;re able to use those to find and reach more people with the message of the gospel. Often, like I said, what happens is, no offense to your graphic design prowess, but your church-wide potluck graphic is probably not going to be as mesmerizing to outsiders as you are hoping that it would be. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:09):\u003cbr\u003e\nAnd it\u0026#39;s not. People are not just gonna accidentally scroll past your graphic about the church wide potluck and just come strolling into your church\u0026#39;s C Gymatorium to eat t Sally\u0026#39;s famous potato salad, No shade to t Sally. I\u0026#39;m sure that the recipe that she has for her potato salad truly is a one of a kind, but that is not gonna be your ultimate win on social media. The odds are that if you\u0026#39;re reading this, if you\u0026#39;re listening to this as a ministry leader, then you instinctively know this, that just posting graphics of your events is really not going to be the best way to run or do social media. And maybe even as a ministry leader, youth pastor, you have been shoulder tapped or shoulder maybe even voluntold, to become the church\u0026#39;s communications director and social media manager, But to keep your head above water to post regularly, to do communication, to lead your ministry well, to communicate with parents, leaders, students, to prep messages that are good and relevant, and to plan amazing and awesome events to even maybe run the sound booth on Sunday morning in big church worship services. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:21):\u003cbr\u003e\nCuz you\u0026#39;re the only one under the age of 30 in your church gnawing inside of you. You\u0026#39;re aware that social media matters, that the stats that we\u0026#39;ve talked about, Gen Z using their phone more than any other device, that they want a hybrid experience with church, that over 80% use at least one app on a regular basis. So what do we do? How do we build out flesh out this robust social media platform? Like I said, the remainder of this project is gonna be on Nym YM three sixty.com. Head there, grab a free trial, love to encourage you to check that out if that\u0026#39;s something that you\u0026#39;re interested in. But before we leave, I just want to offer a couple of encouragements and reminders because maybe saying this, you\u0026#39;re like, Yeah, gosh, dang, man, I know I need to do something, right? Okay, There\u0026#39;s gonna be a lot to build out in a social media framework. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:26):\u003cbr\u003e\nOkay, Here\u0026#39;s my encouragements to you. Number one, you don\u0026#39;t have to try and do it all, and you definitely don\u0026#39;t have to try and do it all tomorrow, But as we walk through this, as we look at different platforms, as you dive in YouTube, TikTok, Facebook, Instagram, email, texting, choose one platform that\u0026#39;s gonna work in your context and go all in on that. First, as a ministry leader, I just wanna encourage you doing a great job. I mean, I don\u0026#39;t know specifically, but if you have that tension, that pressure, that feeling of trying to do all these things, it means that you care and you\u0026#39;re probably doing an amazing job in the areas that you are working on. And I want to just let you know, and I wanna encourage you to keep your head above water, right? It\u0026#39;s gonna be okay. It\u0026#39;s gonna work out learning a new platform. Honestly, it might feel like you have to learn to write a book with your left hand and it can feel clunky, awkward but really, truly, I just wanna encourage you, practice really does make perfect. Right now, I am rolling out a full blown social media strategy for the church that I\u0026#39;m working in which is brand new, and I got two other youth pastors on my team, and we\u0026#39;re posting regularly \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:47):\u003cbr\u003e\nThree times daily to TikTok, and I can do it, I\u0026#39;m used to it. I\u0026#39;ve learned TikTok, I\u0026#39;m familiar in the editing framework in the app But the problem with that is twofold. Number one, if I just do it if you go to our TikTok channel, and already it is this way, but because I\u0026#39;m trying to slowly hand more and more stuff off to them, if you go there, you\u0026#39;re gonna see a lot of me, and we\u0026#39;re a team of three. And so our digital expression does not fully represent who we really are because there\u0026#39;s three of us, not just me. And so that\u0026#39;s problem number one. Problem number two is it\u0026#39;s not beneficial for me to hoard and hold it all right? So I need to get them up to speed and feeling comfortable editing things so that they\u0026#39;re also on social media and we\u0026#39;re seeing their representation on our TikTok account. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:52):\u003cbr\u003e\nAnd then finally, this one dovetails very closely to what I just said and list some help. Get on this with some friends, maybe some coworkers, maybe even use some students in your church, in your ministry who are much more native to some of these platforms. You don\u0026#39;t have to try and learn it on your own because honestly, remember what Paul said, our job as pastors and ministry leaders is to equip the saints for works and acts of service. So that is the goal. The goal is not for you to be holding onto it all and entirely. So, hey guys, thank you so much for hanging out today on this episode. If you found this helpful, go download the seven Steps social media framework for reaching Gen Z and Gen Gen Alpha. It\u0026#39;s gonna be live on my Youth Min or short MYM on YM360 here soon. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:50):\u003cbr\u003e\nUgh, it is behind a little bit of a membership paywall. I will warn you of that, but especially if you are in youth ministry, that membership is very much going to be well worth your time. So I\u0026#39;d really encourage you to go check it out and hang out with us. This full transcript is gonna be available hybridministry.xyz if you want to use it as convince your boss or to help thinking through the big picture realities of why social media matters. If you need to talk to a parent, a leader, a pastor, about why this is important, especially for you\u0026#39;re in a ministry where you\u0026#39;re leading the charge on that or come hang out with us on Twitter @hybridministry. Again, guys, thank you so much for hanging out had fun talking, chatting with y\u0026#39;all, and we will talk again next time.\u003c/p\u003e","summary":"In this episode, Nick talks through the core reasons why a Hybrid Strategy is the most effective way to reach the younger generations of milennials, Generation Z and Generation Alpha in 2022 and beyond.","date_published":"2022-11-10T04:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/e251c4ef-dbb5-424a-b716-76b926bc6dd3.mp3","mime_type":"audio/mpeg","size_in_bytes":11579905,"duration_in_seconds":1433}]},{"id":"215e4582-7ca6-42f9-8267-734b0f4478d4","title":"Episode 016: Derry Prenkert on how the invention of the iPhone has radically changed how Pastors and ministry leaders accomplish the mission","url":"https://www.hybridministry.xyz/016","content_text":"SUMMARY\nIn this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.\n\nFollow us on Twitter http://www.twitter.com/hybridministry\nFind all the resources you need from the podcast http://www.hybridministry.xyz\nFollow Derry online: \n-TWITTER: https://twitter.com/derryprenkert\n-INSTAGRAM: https://www.instagram.com/derryprenkert/\n-PODCAST: https://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697\n\nSHOWNOTES\nSteve Job's introduction of the iPhone: https://www.youtube.com/watch?v=x7qPAY9JqE4\nDerry's Parenting Resource: https://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html\nJohnny Mac's Stuff: https://yourhouseblend.com/jonnysblend\n\nTIMECODES\n00:00-03:30 Intro\n03:30-10:53 The impact of the invention of the iPhone\n10:53-14:30 What happened in ministry after the invention of the iPhone\n14:30-23:20 How have you responded since then?\n23:20-32:44 When do you ask phones to be put away?\n32:44-41:23 How can we utilize technology now to further and advance God's mission?\n41:23-43:38 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. Uh, today we have our very first, uh, guest interview, uh, friend of mine Derry Pinker. He's located in, um, Amish town, Nape Indiana. Um, right now, uh, he worked at that church for over 20 years, and then he was at another church for just a couple years, super large church in, uh, Kentucky. So, um, excited to bring you Derry's conversation. Uh, he mentions a couple of different links. He talks about Steve Jobs' keynote, a resource that he has on download youth ministry and echo ministry. I'm gonna include all of those in the show notes, but without any further ado, let's just hop in so you can get to know Derry. \n\nNick Clason (00:51):\nAll right, well, what's up Derry? Good to have you on the podcast. Welcome, man. \n\nDerry Prenkert (00:56):\nYeah, it's so good to be with you, Nick. Thanks for having me on. \n\nNick Clason (00:58):\nYeah. So as we were talking a little bit before I hit record here, you have a podcast or did, or what would you define the, the existence of your podcast? Right Now?\n\nDerry Prenkert (01:11):\nThe status of my third decade. It is, it has been on the longest hiatus ever. Um, yeah. And it is coming back. Um, it's tied to this whole world of the shift that I've, I've made from being in a local church to now serving pastors in the local church. Yeah. And I'm in a season of getting all the groundwork laid for that. I, uh, have every intention, every intention by, uh, early 2023 that it's gonna launch back out. And there are some, there are actually some things already recorded for it, so, so it hasn't completely gone away. There, there is, there is a future to it. \n\nNick Clason (01:46):\nThat's good. Cuz it's still in my podcast catcher, so I'm not unsubscribing from, I just wanna let you know that it's still there. So, um, but back when I mowed the lawn when I worked two churches ago, I think I heard you, um, talk about like, uh, this really big shift in culture and you noticed that it was, uh, have to do with when the iPhone came into existence. Mm-hmm. , just give us a little bit, like give us your story, how long you've been, you know, doing youth ministry, um, and how you have a beneficial perspective of before technology and phones are a part of what we have to navigate and deal with. And then post, and then maybe we can just kind of chat about how we navigate that as, you know, people who are, uh, ministering to people, students, um, who are very much entrenched in this technology, like Lane and world. \n\nDerry Prenkert (02:42):\nYeah, absolutely. So, um, my story is somebody that started in youth ministry at 19 years old. I was just about to turn 20 and I started an internship and that was back in 1996. Mm-hmm. . Yeah, I'm old. Um, and so graduated from high school in 95, start in, in ministry in 96. And so I get 11 years of ministry. Um, and in those 11 years, uh, you know, cell phones, car phones were around when I started . Yeah. And cell phones were around when I finished college in 1999. But they were, they roamed the minute you got outside of about 10 miles from your house and you only use them in emergencies. And then, and then it moved into, you know, 2004, 2005, the razor flip. Flum was the coolest thing in the world is texting, kind of entered the picture mm-hmm. . Um, and then, you know, so I, but, but really it was 2007 when Steve Jobs holds up this, this phone. \n\nDerry Prenkert (03:36):\nAnd it's actually interesting to go back and watch, I don't know if you've ever watched that keynote when he does it. No, I should, but, but he, he, he introduces it and is pretty prophetic, like the level of what he's talking about where technology is heading. Cause he said this is gonna revolutionize and change. And he says, he says, What would happen if we were to introduce a computer operating system, a phone and a iPod all in one thing. Yeah. And that's, that's the heartbeat of what they did. Um, and actually I, I do a technology thing with parents, uh, adolescents, technology and parenting. Mm-hmm. , uh, what I do is, I'll actually, it's, it's a fun little exercise cuz if you think about, you got, most parents of teenagers right now are, are there children of the eighties if they're really, if they've got younger, like their youngest kids are teenagers now, nineties or maybe early two thousands mm-hmm. . And so what I do is I'll put up on the screen different, like, what was the technology of our time. And so like, you know, in the eighties you got like VCRs and corded phones and, and a Walkman or a giant computer that has a green screen maybe. \n\nNick Clason (04:41):\nYeah. I found the VCR yesterday in our building, so that was cool, \n\nDerry Prenkert (04:46):\nDude. And, and did you try playing anything? Cause it probably just ate the tape, right? \n\nNick Clason (04:49):\nYeah, no, I was like, I don't, I don't even know if we would ever need this, but, Right. Yeah. Here it \n\nDerry Prenkert (04:53):\nIs. Yeah. Yeah. It's, see the, in the eighties in technology, like everything got fixed by blowing on it. Um, so like the VHS tape wasn't working. You blew on it. The, the Nintendo cartridge. Yep. You blew in that and then blew in the box. Mm-hmm. . So that was, you know, eighties in the nineties, you have cell phones come, you got the Discman mm-hmm.  that I remember. I would, as the nineties I would run or exercise with a discman, but I had to be careful not to run too hard because the CD would skip Yeah. \n\nNick Clason (05:17):\nAs I skipping. I \n\nDerry Prenkert (05:18):\nRemember that. Yeah. Yeah. Um, and then, you know, early two thousands social media in MySpace shows up. Yep. But, you know, garins show up, Uhhuh, um, digital cameras are a big deal in another 2000 flat screen TVs. Right. So we walk through these different, different moments and I say in 2007, Steve Jobs holds up this, this little device. And everything I just said was around in those different decades now lives inside this single device. Mm. Interesting. It is your video games. It is your music, you know, it's your disc man, it's your VCR or your DVD player. It is your \n\nNick Clason (05:53):\nComputer, your calendar. Yeah. \n\nDerry Prenkert (05:55):\nYeah. It's everything. It's all there. And, and so for parents, it's just saying like, recognize how significant this shift is. And so for those of us in ministry, if we are in that age, it's important to recognize that for those of us that are, I I, a lot of youth pastors are maybe a little, um, younger than the parents that they have. Right. Remember, like, these are the parents you're working with that, that this shift has happened. It might be a little more native to you as a youth pastor if you're in your, your mid to early twenties mm-hmm. . But it's foreign. It's, it's, it's so different and, and it's, it's changed so much. Um, the two things to kind of say, when I look at youth culture, cuz that's where I spent a lot of my time Yeah. That I would say are huge, is, uh, one youth group in church. \n\nDerry Prenkert (06:40):\nI was at a church that ha drew from multiple high schools. And pre 2007, we were the place to go to connect with friends. Hmm. Um, now we saw God move and we were, we were, we were unapologetic that that wasn't the, that wasn't the primary point. The primary point was to encounter a relationship with Jesus, to understand your call, to be a part of this kingdom work. But the appeal for my kids, I'm gonna drop names that nobody knows from Wawa c high school at Northwood High School. Mm-hmm.  and Goshan High School. Someone knows each other. Yeah. Yeah. Right. Yeah. Um, uh, they can meet weekly at our place. Right. Uh, now with the institution of not only, you know, the, just the move of the cell phone with texting, but then once the iPhone came in, it wasn't just you, you could, you didn't have to go there to meet a place you could actually interact face to face, you know, through FaceTime, through, through, um, whatever it might be. \n\nDerry Prenkert (07:33):\nGoogle Meet all do different stuff. You could, you could do that over the phone. So it became less important. The other thing that's super intriguing is, I don't know about Eich, but the greatest day of my life, uh, as a teenager was when I turned 16 in one month in my town, because that was the day I could get my driver's license. Yeah. And by getting my driver's license, that meant a whole new, uh, level of freedom, empowerment, and ownership. Like that driver's license was my ticket to independence. Yeah. I've noticed, um, a major change. I can't believe how many kids I interact with that are like 16, 17 and, you know, we're doing an event. They're like, Hey, can I get a ride? I'm like, You don't have your license yet. Yeah. No. And, and, and, and I I don't have like the scientific proof to this, just the conversation. \n\nDerry Prenkert (08:25):\nSure. It's, they're like, Why would I, why would I need it? Well, yeah, the big shift came like that that license was my way to get to my friends. Mm-hmm.  and my community. Now, this, this thing that we can hold in our hands is our ticket to interact. And so, so like one of the, I guess like the big implication that I would throw out that is huge is it it has radically transformed our connectivity mm-hmm. , um, even with the people right next to us. Yeah. Um, so I mean, so many other thoughts, but there's, those are just a couple things like that we recognize. Another way I say it is like we basically now are carrying around super computers in our pockets. Yeah. That, uh, it's, they are that we're, we have, we have excessive, uh, access to information. We are, we are constantly connected. Um, and it's like invasive, you know, it's not like it's, when's the last time I I I, you can answer this or the people are listening, When's the last time you actually turned off powered down your phone \n\nNick Clason (09:26):\nOn your own? Well, mine's new, so never \n\nDerry Prenkert (09:29):\nYeah. . \n\nNick Clason (09:30):\nRight, \n\nDerry Prenkert (09:30):\nRight. And it's, it's like impossible to, like, they've made it so it's hard to do. And so it's always there. Now, now I might sound like I'm interesting. Yeah. I'm negative on this. I do mourn more in some things because I'm old and I'm an old guy sitting saying, Get off my lawn kids. You know, a little bit. But, um, but those are some of the things that I think are big that have changed. And so, so just the way we go about ministry has to change with it. It is in my mind, we measure time on before and after like, events that come to mind in youth ministry world, most youth pastors that were around before Columbine mm-hmm.  and after Columbine, they know it changed the way you had to handle liabilities and safety \n\nNick Clason (10:10):\nMeasures. Yeah. \n\nDerry Prenkert (10:11):\nMm-hmm.  pre nine 11. Post nine 11 as a, as a culture, our life shifted on how we view, uh, things pre covid, post covid. We're still learning that all. Yeah. I still could make the argument pre iPhone and post iPhone, pre smartphone and post iPhone could be, could be the most significant watershed cultural moment that we've experienced in the LA since World War ii. Yeah. \n\nNick Clason (10:35):\nI don't, one of, one of like, I, one of the guys I listen to a lot, his name, you know, Brady Shear mm-hmm. , he talks about this being the biggest communication shift that we've seen in 500 years. So he's referencing that being the printing press. Yeah. And now with all this digital stuff. So that's a great call. Let's go like, let's go there a little bit. You said, um, pre iPhone people would gather from multiple high schools to your church. Did you notice that stopping, um, after, did you notice attendance shifting or did you just notice that still happens but there's, there's now just an iPhone in everyone's pocket and that's changing how they're interacting. But things are still, still sort of the same. Like, what would you say was, uh, like a, an actual effect, right? Yeah. Of that attendance thing you're talking about. \n\nDerry Prenkert (11:25):\nThis is not scientific at all. It's very guttural and it's nature. Uh, and it's my experience, I would say it didn't, for some it stopped. But I would say the bigger thing is it got more sporadic. In fact, you we're just talking, I don't know, it would be fascinating. You know, they talk about how people are coming to church less often Right. Than they used to. That a regular attendant is, attender is considered once every month or once every three weeks. Right? Yep. I wonder how that correlates to the institution of like the, the actual cell phone and smartphone because Yeah, because that was the thing. Like pre pre smartphone, um, even kids from the same school, there was the chance to just, you know, we're not just going through in passing periods. We're gonna have a small group time. We're gonna have a pre hangout post hangout mm-hmm. \n\nDerry Prenkert (12:09):\n once a week. This is my guaranteed time. I'm gonna get time with my friends. Yeah. Um, and so it got more sporadic. Yeah. Uh, definitely. And, and that could be in part because they could have the community outside of the youth group. Um, but it still, that's why I would, I would still be a firm believer. There is a limitation to what you can accomplish over digital. I think anybody that truly had to walk through the PA pandemic and live completely on a screen would a hundred percent agree with me. You can't replace, um, interpersonal in person reaction Totally. With digital. But you can find more connection or, or you can find connection in the gaps through that. And so I think it got more, um, more sporadic, uh, in nature. And yes, they are showing up with them. And I mean, man, whew, how many conversations do I have? \n\nDerry Prenkert (12:58):\nI had with parents and leaders on, We gotta, we gotta, we gotta like force kids to turn these off or tell 'em they can't have 'em at all. And then, and then the issue of parents talking about what age do I give my kid a phone? When do I not? Because not only are they carrying it around, I mean, it's just, it's just there. And so the amount of attention that was going down to it when they were around that, that I'd say kinda really hit in the two, like 2014 15 phrase when everybody got one. Mm-hmm. , uh, everybody had one. \n\nNick Clason (13:28):\nYeah. Yeah. I mean, like, even my kids in first grade and his teacher sended stuff on his like e backpack and then his like e folder and he has like iPad time. Like, so my sort of thing is, while you may lament the loss of some of what was prefo and pre-technology, um, it's not going anywhere. And so, you know, cuz I, I'm with you sometimes I have leaders who are like, We just need to get rid of the phones, take 'em away from the kids. Like make sure that they, you know, only use paper bibles and that, you know, it's, it's wrong to read God's word on a screen type of thing. And that's, that's a high preference maybe mm-hmm. . And there may be some validity to some of those things, but the fact of the matter is like, why, You know, my argument is why are we discouraging a kid from reading the Bible if it's super accessible to them and in their pocket 24 hours a day? \n\nNick Clason (14:25):\nUm, you know, so, So what have you noticed or what are some of the things that you've done realizing like, we can't, we can't get ourselves away from these. They are everywhere. They're on all the time. They are our everything. Our day planner, our calendar and our social life in a lot of ways. You know, like what are some of the things that you've, you've tried to embrace as a youth pastor, um, to maybe leverage them or lean into them and then maybe what are some of the times that you've discouraged use of them? Because you're like the, the, you know, the re the result of what's gonna happen here physically is gonna be greater than what is happening if you're on your \n\nDerry Prenkert (15:02):\nPhone. Yeah. It's great. Um, in the thing I do with parents, which total shameless plug, it's actually on D ym, you get it, download Youth Mystery \n\nNick Clason (15:12):\nAnd then you have an extra $4 in your pocket. Yeah, yeah, \n\nDerry Prenkert (15:15):\nYeah. From that roof. Yeah. It's called Adolescents Parenting and Technology. I use an illustration. I, and I, it's an illustration that, that hit me is our phones are a knife, um, and a knife, uh, can serve many purposes. Uh, a knife is, can be used to spread butter. It can be used to whittle wood to make, uh, amazing things. It can be, it can be, uh, used to, you know, cut through things that are hard to cut through. It also can be used to kill people. Um, it's really about what is happening with the person that has it in their hands. And a part of that is what's their intentions as well as what's their awareness of a knife. You know, I've got, you've got younger kids. Mm-hmm. , I had a six year old that early on, he just got us obsessed with our steak knives when he was three or four. \n\nDerry Prenkert (16:03):\nAnd we had to like, put those things up high cuz he just, he didn't understand the danger involving those knives. Right. Um, and, and so, uh, so with that, like, with that illustration in mind and looking at it that way, I, I look at this thing, a knife is really, for the most part neutral. Unless it's this crazy butcher knife that is, for the most part, a knife is neutral. It's what you're doing with it in your hands. So then it becomes about making sure to check your motives as well as prepare the person that has it in their hands to use it in the right way and to know how to use it in the right way. And, um, I think in that, like, especially if we're talking to ministers and I, I would put this across the board, in fact mm-hmm. , I would argue that senior pastors teaching pastors should be coaching, uh, 50, 60 year olds how to utilize their phones wisely, even more so than those that are just growing up with it, a native part of their life. \n\nDerry Prenkert (17:03):\nHmm. Um, cuz I don't see a lot of students, uh, just making a fool of themselves on how they treat people on, on social media is, uh, as much as I see adults, uh, in what they're saying and everything else. So, so the, it's across the board. Like we have a responsibility to look at what does scripture say about, especially from a discipleship aspect of how we are to love our neighbors ourselves, and then how does it play out on this thing, you know? Mm-hmm. . So, so that would be, that would be a thing. So, um, so that's just, sorry, little rant there, but the knife and, and, and we, we have a responsibility to show them. Uh, I am a big fan Nick, of just intentionality in ministry overall. I think a lot of pastors, uh, I'm, I'm dedicating really, I feel like the second, second half of my life is I just want youth pastors and any pastors to be healthy in ministry. \n\nDerry Prenkert (17:53):\nAnd a big part of that is guarding your own heart. Um, another part is just thinking clearly and strategically in Christ's focus and inten and intentionality in what you're doing is a big part of that. Um, and so I would, I would argue that anybody that is in charge of a program, uh, a ministry, uh, any regular ministry gathering, there should be a side to say, Okay, what's our philosophy in how phones play into this? Mm-hmm. . And it can take up a lot of different forms. Yeah. One is what's our, so we're gonna be teaching this series, How's it showing up on their phones? Mm-hmm. , are we gonna do digital notes that they can look at while they're in the room? Are we going to do follow up stuff through social media that's gonna create interaction? Um, you've done some great stuff on the importance of don't just use your social media of as a, as a billboard that uses this interactive place. \n\nDerry Prenkert (18:47):\nYou know, thinking through those things. Mm-hmm. , um, how are we going to actually handle the phones inside the space? What are, are, are, uh, uh, to what, what do we need to take into account if a middle school, I, I'm helping out in middle school right now, and I'm at a pretty conservative community mm-hmm.  where I'd say it's six through eight grade, I would say no more than half the kids are, are actually walking in with smartphones. Now I know some would go, That's ridiculous. Well, that's my community. Sure. So I need to be thinking through, um, that I, I have to have a path for the non phone user. Right. But also I need to be thinking through for the phone user to begin to show them now. Like, Hey, if you're gonna follow Jesus, that plays out in this thing. Yeah. \n\nDerry Prenkert (19:28):\nSo how do we do that? So what, what am I teaching? You know, when I get to the practical steps of my teaching, how am I intentionally saying, Hey, this is how this plays out on your phone. You know, that can be a part of it. Um, and then, and then I think, uh, there's just the overall, uh, idea of, I, I have kind of these categories I think through that I want to try to do inside the programming. And this is very youth ministry specific. I want to have times where, uh, where they have it and it's on, but they're encouraged to put it to, to the side mm-hmm.  and not access it at all. Because, because we need to be able to do that in real life at times. Mm-hmm. , you know mm-hmm. . And so small groups, a lot of times, I don't know if you have this some, sometimes they'll do like the basket or, or, or things to say, Hey, it's here. \n\nDerry Prenkert (20:14):\nOr just even stack them in the middle of the room like, it's here, but we're not gonna use Oh yeah. Use that right now. Yeah. And, um, or it's just even a, Hey, let's put this in our pockets. Just hang tight with me for a little bit. Um, then there's then there's times where it's like off or not there at all. And we can talk about that one a little bit more. Probably it'd be a good one of, of, Hey, this is a no cell phone situation. Yeah. I think that's very debatable on how much we're often, but there's times where it's important to just, I mean, uh, solitude, simplicity, um, making sure that we're not controlled by things all apart of following Jesus. But then most importantly is we're gonna have times where we use this thing in a redemptive manner. Yeah. Um, we're gonna find ways. \n\nDerry Prenkert (20:57):\nSo, so we are closing out and we've talked about, uh, the importance of praying for others and what ha you know, maybe we're doing a series on prayer and it's about praying for others. And, and what we say is, Okay, here's what we're gonna do right now. If you have a phone, I want you to pull it out and I'm just gonna ask the Lord to speak to us, to give you a name right now as somebody you could pray for. Hmm. And, and now I want you to pull out your phone and I want you to text them, not not, not text them that you are praying for them, actually text out what your prayer for them is. Hmm. Or when you walk out the room tonight, I want you to use that little voice memo thing. I did this this morning. Uh, I got a friend who just started first day in ministry today. I, I did a voice memo to him that was just solely my prayer and that was it. Like, here's my prayer for you today as you started on ministry. Yeah. That's cool. So, so finding ways to use it, redemptively. So again, I kind of went different, but use it redemptively. Find ways to put it to the side, find ways to turn it off or not have it there at all. And do all of that intentionally. \n\nNick Clason (21:51):\nYeah. I mean, a lot, a lot of what we say on here is that digital and physical, uh, both are important, but they're both categorically different. And so that's why I do think there is value in things that are strictly physical only. I think, like you said, we learned a lot of things about ourselves and people during covid when what was physical could not be completely replicated digitally. Yeah. Um, and vice versa. Right. And that's, that's the thing too, is like, I think the vice versa piece is like, there are some digital things that are digital only, like mm-hmm.  me. Like you can do message recaps and, and things like that where you're calling back to what you did, um, throughout the week. Like on things like social media where people are not physically gathering in your room on a Tuesday morning, or they can be reading a u version plan on their own when they wake up on Thursday afternoon, you know, at lunch, whatever. \n\nNick Clason (22:46):\nSo mm-hmm. , that's, that's this whole idea of hybrid is it's, there is room for, for physical only. And there's also space, I think for digital. And that's part of the thing is we've, and I think a lot of churches are kind of running up into this, is they're, uh, Hey, you're, you're a youth pastor so you have to do all of it. Mm-hmm. , it's like these are two completely like different lanes. And so there's, I mean, there's staffing conversations and budget conversations I think like around all these things that are gonna be coming, coming down the pike at, at churches, so mm-hmm. , what would you say are times, um, maybe where you would, you would say, Hey, let's put phones away all together. Maybe talk about like camp situation Sure. Or, or retreats or whatever. Yeah. I'm sure that's probably one of the, the main ones that comes to people's minds. \n\nDerry Prenkert (23:32):\nYeah. Yeah. Nick, you and I are a part of different youth ministry communities. Um, Facebook groups are a wonderful mess at times. . And one of the, one of the hot topics amongst many other things is when this gets asked of, Hey, what's your policy on cell phones? And it's interesting. It's like just hot takes start firing all over the place. Right. So, um, I was a part of one church for 23 years mm-hmm. , and I was a part of another church for 2.3 years. That's my little joke, uhha. But, um, , uh, in the one church that I was at for 23 years that I also grew up where technology was unfolded. And we, we had a hard and fast rule that really any trip that we did, we started with the idea of no cell phones would be allowed. And it was because we had a high emphasis on interactivity and, and, and it, cell phones weren't around when we set the rule. \n\nDerry Prenkert (24:24):\nIt was, you can't bring your walkmans, your discmans your game boys because we're here to interact with each other. And the minute you look down on that thing, you're not there. So that just kind of lended itself over to cell phones and everything else. Mm-hmm. . And so, um, so any camp retreat, anything like that, we just, we put a pretty hard and fast rule with the one except perception being our senior retreat that we do with grads. We'd say, Hey, you can bring it. It was almost like this. Oh, you're old enough now. I, I don't know that I liked the motives in it, um,  in, in it all. So, but then I went to, uh, another church where it was like, you can have them all the time mm-hmm. . Um, which, and the interesting thing I saw was effective ministry was taking place in both situations. \n\nDerry Prenkert (25:09):\nUm, but we hadn't really stopped and re strategized in my 23 year church to say, Hey, we're kind of, we kind of just stumbled into this, but these things are so much a part of his life. So we need to understand when we ask a kid to leave theirself at home, we're asking them to leave their most prized valuable mm-hmm. , um, possession mm-hmm.  at home. Um, and then at the other church it was like, it's all there. But where we really said, Hey, how are we, are we, are we assessing how we're we're using these? And so I don't, I don't come from the mindset that says definitely no. Or definitely yes. As much as, again, back to that word, intentionality. Yeah. Um, have a plan. Yeah. Talk about it. So, so where we really landed, where at the church I was just at, was, um, if the event is going to be primarily focused on those that don't know Jesus coming into the situation, we're gonna be very hesitant to say he phones. \n\nDerry Prenkert (26:06):\nYeah. Because they're not gonna get the idea of it. If the event is, is high, um, service based, um, intentional discipleship mm-hmm.  and deepening, we're gonna stop and say, Hey, you know what, let's, this might be a time, Yeah. Let's evaluate this, where we're gonna maybe more lean toward this is a no-go, but then we're gonna say, here's why it's a no-go. If it's heavy discipleship, it's gonna say, this is gonna be a significant time. Where the primary things we're gonna do is we're gonna focus in on your connection with God and your connection with others, and we're gonna challenge you to find ways to do that outside of the technical technological world. Can you do that inside the technological world? Absolutely. But we see the value of a break. Um, and so that's kind of where we landed. Uh, but I mean the, the, I'm back, I'm back around the church that I was at for 23 years, though a lot of the rules are still in place that if it's a trip or retreat, it's no go. The interesting thing is, um, parents hated a whole lot more than students did. \n\nNick Clason (27:03):\nYeah. Now they were the one were noticing that too. Yep. \n\nDerry Prenkert (27:05):\nYeah. If you, I would argue you wanna try to institute a no cell phone rule and you don't have it, it's gonna be really hard and it may not be worth the fight and it won't be because the kids, it's gonna be the parents. Parents are be, How do I get a hold of Johnny? Yeah. And, you know, in whatever case. Um, but, but when we take seniors on the retreat, when we were taking them, you know, and we'd allow to have phones, it just naturally had come up in conversations. They would go, Wait, are you gonna start allowing this for other kids on your, on, on campus? Like, we didn't have. And and I'm like, and, and I'd get into the conversation with 'em like, Oh, are you ticked because you had to suffer through not having 'em. Yeah. And you're, and you wanna make sure they get punished like you did. \n\nDerry Prenkert (27:42):\nAnd the seniors would be like, No, no. Like, I'd love that. We didn't have 'em. Yeah. I, I I actually would come back from camp. So grateful that you really pushed that on us for that time. Mm-hmm. . Now, is that right or wrong? No, I, I like, does that mean that you absolutely shouldn't do it? No, but it was just, it's an interesting aspect to it all. So again, long, long talking to just say it's about intentionality, it's about thinking through why would we want to do this? Mm-hmm.  and then, and then making sure to communicate to those that are participating. And if it's in youth ministry, the parents of saying here's why. Yeah. Um, and then being ready for a fight, if you wanna say No phones. Cause it's, it's a challenge. \n\nNick Clason (28:20):\nYeah. That, No, that's really good. And again, right, like there's things that only physical can accomplish and there's things that only digital can accomplish. And I think an experience like a camp or whatever, there is a lot of connection that needs to take place. And most students, and you know, back to what you said earlier, people in church like don't know how to live in a world where it's just that where their phone isn't constantly dinging or lighting up or vying for their attention. And so I, I too have noticed in those types of environments where students, people are like grateful and thankful or say, man, like I'm, I haven't even like, wanted my phone. They're kinda surprised by it. You know, that that's, that's kind of the case. So Yeah. It's so \n\nDerry Prenkert (29:05):\nInteresting. Can I give two practical, just real practical tips if you choose to do no phones, especially if you're a youth pastor. Yeah, yeah. Um, one is bring in a, at at least one, maybe multiple people who's their sole job is to capture photos and videos of the experience mm-hmm. . And at the beginning of the experience, make sure that the students know who that person is, because one of the things you're asking them to sacrifice is \n\nNick Clason (29:28):\nCapturing, capturing \n\nDerry Prenkert (29:30):\nThe memories \n\nNick Clason (29:30):\nOf \n\nDerry Prenkert (29:31):\nIt all. And that's bigger than ever, right? Yeah. Because they can do that. And so making sure that that's there, and then making all those photos and videos available as soon as you possibly can. Um, and I, I noticed that, um, the, a camp I was at this summer there, the photographer was actually uploading those, um, to their social media platform, like with a link while the camp was there, even though the kids didn't have phones, so that as soon as they got home within like one hour, the kids were like posting their, you know, their real, their reels that recaps, like that's good. Building up all the stuff on the, That's really good. So I think that's a big one. And then two is think through your strategic feedback loop to parents. The parent freakout is, I don't, I, how do I know? Well mm-hmm. \n\nDerry Prenkert (30:14):\n, if you have a, a way of saying, Hey, here's, here's where you can go, um, whether it's a Facebook page or group, or if it's your Instagram, or if it's even like a, a remind, uh, setup or whatever, texting, like, here's where it's at. We found that Facebook lives where you could at a camp mm-hmm. , um, actually doing a, Hey, I'm gonna, I'm gonna go live at this time. I'm actually gonna give you a little glimpse into the session just for a short bit so you can just see what's going on and then come back and update you. And the beauty of a Facebook Live, every parent is still on Facebook, uh, for the most part. So they, they, they're there and so they can jump on live and then you can let it sit there. So, um, but those two things will, will go a long way in helping the resistance you might get. Um, when it comes to the no phone \n\nNick Clason (31:00):\nRule. Yeah. We, we, we do, we've done like a photographer and my, my favorite, and it always depends on like if the church or I have the budget to pull this off, but like get a videographer as well, or the same person, um, and have them do a daily, like, recap video. Those are great for opening your like sessions, but they're also amazing to throw up on YouTube and then text a link out. And so, you know, parents who, uh, send their kids without phone or whatever, they feel this like sense of relief if like they see their kid. Absolutely. Then the downside is one, one time I had to, uh, remove a clip because a kid was like picking his nose and the mom like, wanted it out. Yeah. Um, and then another time ano a mom was like, I haven't seen my kid in any of the recap bees. Yeah. And I'm trying not to freak out, but like, are they having fun? Like, are they making friends? Like, and I get it, like as a, as a dad myself, you know, now, like I would also want to try and like lay eyes on my kids. So \n\nDerry Prenkert (32:01):\nTotally same. Totally same. Actually Gabe, the pastor at the church that I'm serving with now, he did a meal time at camp and he just said, Okay, who needs to see their kid Facebook Live, , who needs to see their kid? And he just went around and said, funny. And he put up the phone, he said, Tell your mom you're okay. And, and it was like one of the most viewed Yeah. There are a lot of people there, so Yeah. And that is legit. And it's, you gotta be ready for it for that whole world. And, um, it is, that is evidence again, of the different world. And, and as a parent of a high schooler and a middle schooler, I wasn't at the high school camp. I was at the middle school camp. I was watching for my kid. Yeah. \n\nDerry Prenkert (32:38):\nThat I didn't quite quite realize. So. \n\nNick Clason (32:40):\nAll right. Last, last thing. Um, how can we, as pastors, people in ministry, what are ways there that you see that we can optimize technology, um, now Cause like the overall mission, right? Of the church mm-hmm.  to make disciples. And Paul used, you know, the thing available to him writing letters at the time to reach churches that he was not near. So what are some ways, just maybe a couple ideas off the top of your head that you have seen effective or ideas that maybe you haven't seen totally fleshed out, but are ruminating inside. Like Yeah. Where we can use what is available to us in technology. I mean, even the fact that I'm sitting in Texas here in northern Indiana and we're having this conversation and we're seeing each other, like, that's an advantage that wasn't available to us pre 2007. Right. And so, uh, what are some of those things maybe that you have seen or have thought about that we can use to our advantage to help kids take steps closer to Jesus? \n\nDerry Prenkert (33:40):\nYeah. Let me throw you a little bit of a curve on where I might go with this to start only, um, in that I've been a part of large to very large churches mm-hmm. , and you've been a part of larger churches where there's a budget that's available and mass communication through technology. And so our minds might immediately go to Yeah. Podcasts and video streams mm-hmm.  and, uh, you know, Instagram and getting somehow in with you version so you can build up a Bible reading plan. And I Yes. Yeah. \n\nNick Clason (34:10):\nBut I would it if you can \n\nDerry Prenkert (34:11):\nYeah. I would say pastors and ministers to remember to that this is an incredible one to one ministry tool still mm-hmm. . And so, um, and, and this has gotten especially big to me as I've shifted over into this world now where my primary job that I says God's called me to is just to pastor pastors, especially those that are youth pastors. Well, they're all over the nation. Yeah. And so, um, last night, Sunday night for me, I'm recognizing I was just like, Lord, who are the people right now that might just kind of be in that spot that a word of encouragement or a check-in could go a long way? And there were, there were four texts that were sent out to individuals going, Hey, you're on my mind. How did today go? Or what's going on in your mind? Woke up this morning and like I already told you about, there was one guy that is first day he shifted from the education world to the church world. \n\nDerry Prenkert (35:03):\nHmm. And so, um, so I, I would just start by saying yes, I mean, as we think about the massive ways to do it, let's not forget that pastoring at its best that's good is a one to one, a one to three relationship mm-hmm. . And so, uh, connecting with our parishioners are people that we're discipling, whoever they might be, uh, through the phone and doing it healthily and thinking through safeguards and all those things are really important, especially for youth pastors. Um, which probably is a whole other episode to talk through at some point. . Yeah. But, um, but to understand like, this is a ministry tool at its core. And so a a properly placed text, phone call, FaceTime, um, like, or comment on a, um, on a, on a post, uh, can is, is ministry, like, is deep ministry and meaningful ministry at times. \n\nDerry Prenkert (35:53):\nMm-hmm. . Um, That's great. It was interesting Nick, uh, my former youth pastor, uh, my dad died 10, uh, 13 years ago now, and my former youth minister is no longer in youth ministry. And, but it was an incredible influence on my life. Mm-hmm. . And it was about, uh, it was, it was right around eight years after my dad had died, I posted just a memory of him and below in the comment section, my old youth pastor got on and he, all he wrote was, I'm so proud of you Derry. And I read that and I lost it. And, and I talked to him and, and what happened in that moment was like, I realized, uh, can, like, thank you. I miss I miss having my dad, and I'm not, I don't have a dad that can physically say to me, I'm proud of you anymore. \n\nDerry Prenkert (36:39):\nAnd I'm, I'm like a 36 year old man, like blubbering over my youth pastor telling me he's proud of me. But it's because he, he, in that moment, he ministered to me through a simple comment on a Facebook group mm-hmm.  that also helped me work through some grieving that I was at. I hadn't really just walked through and said, God, I'm kind of ticked, I'm kind of ticked right now because I've lost, like, why did this happen? And, and it helped me kind of break through to a new level. And so, so anyway, like just, I, I, that's the one thing I would just say is as we think through the strategic and the greater stuff, let's not forget this is a incredible tool for the most effective ministry that is relational and personal in nature. That's good. That's good. Um, um, I would say otherwise though too is, um, I have a good friend, John McAllen, Johnny Mack, he did this thing, he started, it was called Echo Ministry. \n\nDerry Prenkert (37:25):\nAnd the idea was how do you take and create echos of what's happening on the, on the weekend? How do you have the message echo through the rest of the week? And our technology, our cell phones are such a primary tool to make that happen. You said it so well, there are things that we can do now because we have these, um, where it can show up in the moment, in, in different ways, uh, whether it's, uh, uh, a thinking through, uh, devotional journey, like I said, through you version. Mm-hmm. , uh, uh, the youth group that I just was at for the last couple of years, they're doing a thing called sale up Moments every week. They have just one moment that, that where they, they use on social media where they say, Okay, you're scrolling through, but stop, exhale, um, and listen to God allow 'em to speak to you. \n\nDerry Prenkert (38:16):\nYou know? And there's a whole acronym to it. I can't remember what the H was good. Yeah. I like that. You know, have a burger, I think was the last, no, I can't remember what the H was, but, um, they, they, they walked through it and, and so using that was, um, was, was a way to do it. So I, I think it's that matter of how can we echo it mm-hmm. . And there's a lot, you know, podcasts can be a part of it. Uh, I started something called Digging Deeper with our main services when I was, uh, at my own church. And, and what we did was every Wednesday I would sit down with whoever was preaching mm-hmm. . And if I, I, I was a part of the teaching time. If I was preaching, somebody else would come in and the first thing we'd say, Hey, hey, what hit the cutting room floor? \n\nDerry Prenkert (38:53):\nWhat were you not able to get to this weekend that you wish you could have? And people just love that aspect, but then we would pick it part a little bit more mm-hmm. . And so, and it, it's not hard. It's a, you know, get, get a little basic, um, Yeah. Recording set up and you can get it set up pretty easy. Um, and so there's just so many ways, but I would just start with the, like, how can we echo into the week, what happened on the weekend Yep. And use it on a digital format. \n\nNick Clason (39:16):\nYeah. No, that's good. I, I also personally think that we don't know yet like, the answer to some of these questions. Yeah. Like, I still think that there's, uh, things yet to be discovered, you know, in front of us. And so I think, uh, if there's any sort of like, challenge for anyone listening, I would just say like, just do something. Um, and you may stumble upon something great. You may find some stuff that's terrible and you need to cut it out. Um, but if you're, if you're always looking that direction, uh, you'll, you'll stumble upon something good that you maybe don't even know, or you maybe didn't, you know, you maybe weren't even able to see it right now when you started it because of a limited technology or budget or whatever. And so just be looking for ways. Cuz like I said, it's less, I think, I personally think it's easy to make digital about being flashy, um, or whatever, looking good to parents or other youth pastors or other people in ministry, whatever. \n\nNick Clason (40:15):\nBut I think it's far less about that for me at least, and it's more about how effective can I be in spreading the message of Jesus with all the tools that he's given to me. Yeah. Like, I'm, I'm alive in 2022 with access to podcast microphones and phones that can take incredible videos and pictures, like mm-hmm. , how am I going to use steward those things to reach the most amount of people, you know, that have an audience to reach. So I think that's, that would be my challenge to whoever's listening is think what Dare said, think through all the things that, with intentionality, Um, and then just be open, you know, to, to utilizing some stuff. \n\nDerry Prenkert (40:52):\nSo yeah. You're, you're so right on. We don't have it all figured out. Probably one of my greatest pet peeves in life are, uh, those that are convinced they have it all figured out. Um, Yeah.  and I, I, I can do that at times. And usually when I'm at that point and I'm like, Oh yeah, I know how to do this. Mm-hmm. , that's the moment when I will fall flat on my face. And so, so there's a ton to be learned. There's a ton to be determined I love, or \n\nNick Clason (41:14):\nThat's when a new iPhone comes out, Right. And you're like, Oh, this changed everything. Or Covid hit and this changed everything. So yes. Totally. Good. Yes. I think we're living through that. Well, hey man. Um, anything else off top of your head? You don't have to, but I just wanna make sure you said everything you wanted to say. Didn't leave anything unsaid. \n\nDerry Prenkert (41:30):\nI think the only thing I would maybe end with is in that same vein is, um, it's everywhere. It's so much. Uh, also don't be afraid to not feel like you have to do everything, you know? Um, uh, especially to the minister that's trying to think through how to do effectively. There is a, there is a moment where less is more because your soul needs to rest, you know? Mm-hmm. , if you're finding yourself trying to, uh, late at night when you should be being around your family, invest your family or on your day off going, this is the time while Ill dive into all this digital stuff. Eh, you know what, maybe, maybe that's, uh, not worth it. No, not, maybe it definitely is not worth it. Definitely not worth, There's just, that's the part of like this thing, there's just so much out there. Mm-hmm.  don't, I, I I guess it's like that idea of don't gain the digital world at the cost of your soul. Yeah.  good is, is, is a big thing. And I just, I say that out of a season where I'm just seeing so many of us burn out. Um, and we're burning out in a lot of different ways, but one is because we're just constantly on and we don't hit the off switch. That's \n\nNick Clason (42:34):\nGood. That's good. Love it, man. Well, hey, thanks again. Uh, you referenced a couple things in here. I'll toss 'em in show notes, like your resource on D ym  so that all tens of our listeners can go get it. There you go. Um, anyway, thanks for hanging out man. And uh, absolutely. We'll chat again. Chat again. Yeah. Awesome. \n\nNick Clason (42:52):\nWell, wasn't that great, Uh, super thoughtful, super helpful. Um, I hope that you found this interesting and helpful as well. Hey, um, we are online on Twitter at Hybrid Ministry. Would love to have you come hang out, follow us over there. Um, we're still growing, not super active yet, but, uh, we're well on our way. And also everything you need, show notes, links, transcripts, all kinds of stuff. You can find out hybrid ministry.xyz along with a now growing bank of archive and older episodes. So if you're just not stumbling upon us, we'd love to have you go back and check it out. Uh, you can do all of that at hybridministry.xyz Ze. Again, thanks for being with us today and we'll chat next time.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.\u003c/p\u003e\n\n\u003cp\u003eFollow us on Twitter \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nFind all the resources you need from the podcast \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nFollow Derry online: \u003cbr\u003e\n-TWITTER: \u003ca href=\"https://twitter.com/derryprenkert\" rel=\"nofollow\"\u003ehttps://twitter.com/derryprenkert\u003c/a\u003e\u003cbr\u003e\n-INSTAGRAM: \u003ca href=\"https://www.instagram.com/derryprenkert/\" rel=\"nofollow\"\u003ehttps://www.instagram.com/derryprenkert/\u003c/a\u003e\u003cbr\u003e\n-PODCAST: \u003ca href=\"https://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697\" rel=\"nofollow\"\u003ehttps://podcasts.apple.com/us/podcast/my-third-decade-in-youth-ministry/id1338273697\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\nSteve Job\u0026#39;s introduction of the iPhone: \u003ca href=\"https://www.youtube.com/watch?v=x7qPAY9JqE4\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=x7qPAY9JqE4\u003c/a\u003e\u003cbr\u003e\nDerry\u0026#39;s Parenting Resource: \u003ca href=\"https://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html\" rel=\"nofollow\"\u003ehttps://www.downloadyouthministry.com/p/adolescence%2C-technology-and-parenting/training-3996.html\u003c/a\u003e\u003cbr\u003e\nJohnny Mac\u0026#39;s Stuff: \u003ca href=\"https://yourhouseblend.com/jonnysblend\" rel=\"nofollow\"\u003ehttps://yourhouseblend.com/jonnysblend\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-03:30 Intro\u003cbr\u003e\n03:30-10:53 The impact of the invention of the iPhone\u003cbr\u003e\n10:53-14:30 What happened in ministry after the invention of the iPhone\u003cbr\u003e\n14:30-23:20 How have you responded since then?\u003cbr\u003e\n23:20-32:44 When do you ask phones to be put away?\u003cbr\u003e\n32:44-41:23 How can we utilize technology now to further and advance God\u0026#39;s mission?\u003cbr\u003e\n41:23-43:38 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. Excited to be with you today. Uh, today we have our very first, uh, guest interview, uh, friend of mine Derry Pinker. He\u0026#39;s located in, um, Amish town, Nape Indiana. Um, right now, uh, he worked at that church for over 20 years, and then he was at another church for just a couple years, super large church in, uh, Kentucky. So, um, excited to bring you Derry\u0026#39;s conversation. Uh, he mentions a couple of different links. He talks about Steve Jobs\u0026#39; keynote, a resource that he has on download youth ministry and echo ministry. I\u0026#39;m gonna include all of those in the show notes, but without any further ado, let\u0026#39;s just hop in so you can get to know Derry. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:51):\u003cbr\u003e\nAll right, well, what\u0026#39;s up Derry? Good to have you on the podcast. Welcome, man. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (00:56):\u003cbr\u003e\nYeah, it\u0026#39;s so good to be with you, Nick. Thanks for having me on. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:58):\u003cbr\u003e\nYeah. So as we were talking a little bit before I hit record here, you have a podcast or did, or what would you define the, the existence of your podcast? Right Now?\u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (01:11):\u003cbr\u003e\nThe status of my third decade. It is, it has been on the longest hiatus ever. Um, yeah. And it is coming back. Um, it\u0026#39;s tied to this whole world of the shift that I\u0026#39;ve, I\u0026#39;ve made from being in a local church to now serving pastors in the local church. Yeah. And I\u0026#39;m in a season of getting all the groundwork laid for that. I, uh, have every intention, every intention by, uh, early 2023 that it\u0026#39;s gonna launch back out. And there are some, there are actually some things already recorded for it, so, so it hasn\u0026#39;t completely gone away. There, there is, there is a future to it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:46):\u003cbr\u003e\nThat\u0026#39;s good. Cuz it\u0026#39;s still in my podcast catcher, so I\u0026#39;m not unsubscribing from, I just wanna let you know that it\u0026#39;s still there. So, um, but back when I mowed the lawn when I worked two churches ago, I think I heard you, um, talk about like, uh, this really big shift in culture and you noticed that it was, uh, have to do with when the iPhone came into existence. Mm-hmm. \u003caffirmative\u003e, just give us a little bit, like give us your story, how long you\u0026#39;ve been, you know, doing youth ministry, um, and how you have a beneficial perspective of before technology and phones are a part of what we have to navigate and deal with. And then post, and then maybe we can just kind of chat about how we navigate that as, you know, people who are, uh, ministering to people, students, um, who are very much entrenched in this technology, like Lane and world. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (02:42):\u003cbr\u003e\nYeah, absolutely. So, um, my story is somebody that started in youth ministry at 19 years old. I was just about to turn 20 and I started an internship and that was back in 1996. Mm-hmm. \u003caffirmative\u003e. Yeah, I\u0026#39;m old. Um, and so graduated from high school in 95, start in, in ministry in 96. And so I get 11 years of ministry. Um, and in those 11 years, uh, you know, cell phones, car phones were around when I started \u003claugh\u003e. Yeah. And cell phones were around when I finished college in 1999. But they were, they roamed the minute you got outside of about 10 miles from your house and you only use them in emergencies. And then, and then it moved into, you know, 2004, 2005, the razor flip. Flum was the coolest thing in the world is texting, kind of entered the picture mm-hmm. \u003caffirmative\u003e. Um, and then, you know, so I, but, but really it was 2007 when Steve Jobs holds up this, this phone. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (03:36):\u003cbr\u003e\nAnd it\u0026#39;s actually interesting to go back and watch, I don\u0026#39;t know if you\u0026#39;ve ever watched that keynote when he does it. No, I should, but, but he, he, he introduces it and is pretty prophetic, like the level of what he\u0026#39;s talking about where technology is heading. Cause he said this is gonna revolutionize and change. And he says, he says, What would happen if we were to introduce a computer operating system, a phone and a iPod all in one thing. Yeah. And that\u0026#39;s, that\u0026#39;s the heartbeat of what they did. Um, and actually I, I do a technology thing with parents, uh, adolescents, technology and parenting. Mm-hmm. \u003caffirmative\u003e, uh, what I do is, I\u0026#39;ll actually, it\u0026#39;s, it\u0026#39;s a fun little exercise cuz if you think about, you got, most parents of teenagers right now are, are there children of the eighties if they\u0026#39;re really, if they\u0026#39;ve got younger, like their youngest kids are teenagers now, nineties or maybe early two thousands mm-hmm. \u003caffirmative\u003e. And so what I do is I\u0026#39;ll put up on the screen different, like, what was the technology of our time. And so like, you know, in the eighties you got like VCRs and corded phones and, and a Walkman or a giant computer that has a green screen maybe. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:41):\u003cbr\u003e\nYeah. I found the VCR yesterday in our building, so that was cool, \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (04:46):\u003cbr\u003e\nDude. And, and did you try playing anything? Cause it probably just ate the tape, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:49):\u003cbr\u003e\nYeah, no, I was like, I don\u0026#39;t, I don\u0026#39;t even know if we would ever need this, but, Right. Yeah. Here it \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (04:53):\u003cbr\u003e\nIs. Yeah. Yeah. It\u0026#39;s, see the, in the eighties in technology, like everything got fixed by blowing on it. Um, so like the VHS tape wasn\u0026#39;t working. You blew on it. The, the Nintendo cartridge. Yep. You blew in that and then blew in the box. Mm-hmm. \u003caffirmative\u003e. So that was, you know, eighties in the nineties, you have cell phones come, you got the Discman mm-hmm. \u003caffirmative\u003e that I remember. I would, as the nineties I would run or exercise with a discman, but I had to be careful not to run too hard because the CD would skip Yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:17):\u003cbr\u003e\nAs I skipping. I \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (05:18):\u003cbr\u003e\nRemember that. Yeah. Yeah. Um, and then, you know, early two thousands social media in MySpace shows up. Yep. But, you know, garins show up, Uhhuh, um, digital cameras are a big deal in another 2000 flat screen TVs. Right. So we walk through these different, different moments and I say in 2007, Steve Jobs holds up this, this little device. And everything I just said was around in those different decades now lives inside this single device. Mm. Interesting. It is your video games. It is your music, you know, it\u0026#39;s your disc man, it\u0026#39;s your VCR or your DVD player. It is your \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:53):\u003cbr\u003e\nComputer, your calendar. Yeah. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (05:55):\u003cbr\u003e\nYeah. It\u0026#39;s everything. It\u0026#39;s all there. And, and so for parents, it\u0026#39;s just saying like, recognize how significant this shift is. And so for those of us in ministry, if we are in that age, it\u0026#39;s important to recognize that for those of us that are, I I, a lot of youth pastors are maybe a little, um, younger than the parents that they have. Right. Remember, like, these are the parents you\u0026#39;re working with that, that this shift has happened. It might be a little more native to you as a youth pastor if you\u0026#39;re in your, your mid to early twenties mm-hmm. \u003caffirmative\u003e. But it\u0026#39;s foreign. It\u0026#39;s, it\u0026#39;s, it\u0026#39;s so different and, and it\u0026#39;s, it\u0026#39;s changed so much. Um, the two things to kind of say, when I look at youth culture, cuz that\u0026#39;s where I spent a lot of my time Yeah. That I would say are huge, is, uh, one youth group in church. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (06:40):\u003cbr\u003e\nI was at a church that ha drew from multiple high schools. And pre 2007, we were the place to go to connect with friends. Hmm. Um, now we saw God move and we were, we were, we were unapologetic that that wasn\u0026#39;t the, that wasn\u0026#39;t the primary point. The primary point was to encounter a relationship with Jesus, to understand your call, to be a part of this kingdom work. But the appeal for my kids, I\u0026#39;m gonna drop names that nobody knows from Wawa c high school at Northwood High School. Mm-hmm. \u003caffirmative\u003e and Goshan High School. Someone knows each other. Yeah. Yeah. Right. Yeah. Um, uh, they can meet weekly at our place. Right. Uh, now with the institution of not only, you know, the, just the move of the cell phone with texting, but then once the iPhone came in, it wasn\u0026#39;t just you, you could, you didn\u0026#39;t have to go there to meet a place you could actually interact face to face, you know, through FaceTime, through, through, um, whatever it might be. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (07:33):\u003cbr\u003e\nGoogle Meet all do different stuff. You could, you could do that over the phone. So it became less important. The other thing that\u0026#39;s super intriguing is, I don\u0026#39;t know about Eich, but the greatest day of my life, uh, as a teenager was when I turned 16 in one month in my town, because that was the day I could get my driver\u0026#39;s license. Yeah. And by getting my driver\u0026#39;s license, that meant a whole new, uh, level of freedom, empowerment, and ownership. Like that driver\u0026#39;s license was my ticket to independence. Yeah. I\u0026#39;ve noticed, um, a major change. I can\u0026#39;t believe how many kids I interact with that are like 16, 17 and, you know, we\u0026#39;re doing an event. They\u0026#39;re like, Hey, can I get a ride? I\u0026#39;m like, You don\u0026#39;t have your license yet. Yeah. No. And, and, and, and I I don\u0026#39;t have like the scientific proof to this, just the conversation. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (08:25):\u003cbr\u003e\nSure. It\u0026#39;s, they\u0026#39;re like, Why would I, why would I need it? Well, yeah, the big shift came like that that license was my way to get to my friends. Mm-hmm. \u003caffirmative\u003e and my community. Now, this, this thing that we can hold in our hands is our ticket to interact. And so, so like one of the, I guess like the big implication that I would throw out that is huge is it it has radically transformed our connectivity mm-hmm. \u003caffirmative\u003e, um, even with the people right next to us. Yeah. Um, so I mean, so many other thoughts, but there\u0026#39;s, those are just a couple things like that we recognize. Another way I say it is like we basically now are carrying around super computers in our pockets. Yeah. That, uh, it\u0026#39;s, they are that we\u0026#39;re, we have, we have excessive, uh, access to information. We are, we are constantly connected. Um, and it\u0026#39;s like invasive, you know, it\u0026#39;s not like it\u0026#39;s, when\u0026#39;s the last time I I I, you can answer this or the people are listening, When\u0026#39;s the last time you actually turned off powered down your phone \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:26):\u003cbr\u003e\nOn your own? Well, mine\u0026#39;s new, so never \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (09:29):\u003cbr\u003e\nYeah. \u003claugh\u003e. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:30):\u003cbr\u003e\nRight, \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (09:30):\u003cbr\u003e\nRight. And it\u0026#39;s, it\u0026#39;s like impossible to, like, they\u0026#39;ve made it so it\u0026#39;s hard to do. And so it\u0026#39;s always there. Now, now I might sound like I\u0026#39;m interesting. Yeah. I\u0026#39;m negative on this. I do mourn more in some things because I\u0026#39;m old and I\u0026#39;m an old guy sitting saying, Get off my lawn kids. You know, a little bit. But, um, but those are some of the things that I think are big that have changed. And so, so just the way we go about ministry has to change with it. It is in my mind, we measure time on before and after like, events that come to mind in youth ministry world, most youth pastors that were around before Columbine mm-hmm. \u003caffirmative\u003e and after Columbine, they know it changed the way you had to handle liabilities and safety \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:10):\u003cbr\u003e\nMeasures. Yeah. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (10:11):\u003cbr\u003e\nMm-hmm. \u003caffirmative\u003e pre nine 11. Post nine 11 as a, as a culture, our life shifted on how we view, uh, things pre covid, post covid. We\u0026#39;re still learning that all. Yeah. I still could make the argument pre iPhone and post iPhone, pre smartphone and post iPhone could be, could be the most significant watershed cultural moment that we\u0026#39;ve experienced in the LA since World War ii. Yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:35):\u003cbr\u003e\nI don\u0026#39;t, one of, one of like, I, one of the guys I listen to a lot, his name, you know, Brady Shear mm-hmm. \u003caffirmative\u003e, he talks about this being the biggest communication shift that we\u0026#39;ve seen in 500 years. So he\u0026#39;s referencing that being the printing press. Yeah. And now with all this digital stuff. So that\u0026#39;s a great call. Let\u0026#39;s go like, let\u0026#39;s go there a little bit. You said, um, pre iPhone people would gather from multiple high schools to your church. Did you notice that stopping, um, after, did you notice attendance shifting or did you just notice that still happens but there\u0026#39;s, there\u0026#39;s now just an iPhone in everyone\u0026#39;s pocket and that\u0026#39;s changing how they\u0026#39;re interacting. But things are still, still sort of the same. Like, what would you say was, uh, like a, an actual effect, right? Yeah. Of that attendance thing you\u0026#39;re talking about. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (11:25):\u003cbr\u003e\nThis is not scientific at all. It\u0026#39;s very guttural and it\u0026#39;s nature. Uh, and it\u0026#39;s my experience, I would say it didn\u0026#39;t, for some it stopped. But I would say the bigger thing is it got more sporadic. In fact, you we\u0026#39;re just talking, I don\u0026#39;t know, it would be fascinating. You know, they talk about how people are coming to church less often Right. Than they used to. That a regular attendant is, attender is considered once every month or once every three weeks. Right? Yep. I wonder how that correlates to the institution of like the, the actual cell phone and smartphone because Yeah, because that was the thing. Like pre pre smartphone, um, even kids from the same school, there was the chance to just, you know, we\u0026#39;re not just going through in passing periods. We\u0026#39;re gonna have a small group time. We\u0026#39;re gonna have a pre hangout post hangout mm-hmm. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (12:09):\u003cbr\u003e\n\u003caffirmative\u003e once a week. This is my guaranteed time. I\u0026#39;m gonna get time with my friends. Yeah. Um, and so it got more sporadic. Yeah. Uh, definitely. And, and that could be in part because they could have the community outside of the youth group. Um, but it still, that\u0026#39;s why I would, I would still be a firm believer. There is a limitation to what you can accomplish over digital. I think anybody that truly had to walk through the PA pandemic and live completely on a screen would a hundred percent agree with me. You can\u0026#39;t replace, um, interpersonal in person reaction Totally. With digital. But you can find more connection or, or you can find connection in the gaps through that. And so I think it got more, um, more sporadic, uh, in nature. And yes, they are showing up with them. And I mean, man, whew, how many conversations do I have? \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (12:58):\u003cbr\u003e\nI had with parents and leaders on, We gotta, we gotta, we gotta like force kids to turn these off or tell \u0026#39;em they can\u0026#39;t have \u0026#39;em at all. And then, and then the issue of parents talking about what age do I give my kid a phone? When do I not? Because not only are they carrying it around, I mean, it\u0026#39;s just, it\u0026#39;s just there. And so the amount of attention that was going down to it when they were around that, that I\u0026#39;d say kinda really hit in the two, like 2014 15 phrase when everybody got one. Mm-hmm. \u003caffirmative\u003e, uh, everybody had one. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:28):\u003cbr\u003e\nYeah. Yeah. I mean, like, even my kids in first grade and his teacher sended stuff on his like e backpack and then his like e folder and he has like iPad time. Like, so my sort of thing is, while you may lament the loss of some of what was prefo and pre-technology, um, it\u0026#39;s not going anywhere. And so, you know, cuz I, I\u0026#39;m with you sometimes I have leaders who are like, We just need to get rid of the phones, take \u0026#39;em away from the kids. Like make sure that they, you know, only use paper bibles and that, you know, it\u0026#39;s, it\u0026#39;s wrong to read God\u0026#39;s word on a screen type of thing. And that\u0026#39;s, that\u0026#39;s a high preference maybe mm-hmm. \u003caffirmative\u003e. And there may be some validity to some of those things, but the fact of the matter is like, why, You know, my argument is why are we discouraging a kid from reading the Bible if it\u0026#39;s super accessible to them and in their pocket 24 hours a day? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:25):\u003cbr\u003e\nUm, you know, so, So what have you noticed or what are some of the things that you\u0026#39;ve done realizing like, we can\u0026#39;t, we can\u0026#39;t get ourselves away from these. They are everywhere. They\u0026#39;re on all the time. They are our everything. Our day planner, our calendar and our social life in a lot of ways. You know, like what are some of the things that you\u0026#39;ve, you\u0026#39;ve tried to embrace as a youth pastor, um, to maybe leverage them or lean into them and then maybe what are some of the times that you\u0026#39;ve discouraged use of them? Because you\u0026#39;re like the, the, you know, the re the result of what\u0026#39;s gonna happen here physically is gonna be greater than what is happening if you\u0026#39;re on your \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (15:02):\u003cbr\u003e\nPhone. Yeah. It\u0026#39;s great. Um, in the thing I do with parents, which total shameless plug, it\u0026#39;s actually on D ym, you get it, download Youth Mystery \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:12):\u003cbr\u003e\nAnd then you have an extra $4 in your pocket. Yeah, yeah, \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (15:15):\u003cbr\u003e\nYeah. From that roof. Yeah. It\u0026#39;s called Adolescents Parenting and Technology. I use an illustration. I, and I, it\u0026#39;s an illustration that, that hit me is our phones are a knife, um, and a knife, uh, can serve many purposes. Uh, a knife is, can be used to spread butter. It can be used to whittle wood to make, uh, amazing things. It can be, it can be, uh, used to, you know, cut through things that are hard to cut through. It also can be used to kill people. Um, it\u0026#39;s really about what is happening with the person that has it in their hands. And a part of that is what\u0026#39;s their intentions as well as what\u0026#39;s their awareness of a knife. You know, I\u0026#39;ve got, you\u0026#39;ve got younger kids. Mm-hmm. \u003caffirmative\u003e, I had a six year old that early on, he just got us obsessed with our steak knives when he was three or four. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (16:03):\u003cbr\u003e\nAnd we had to like, put those things up high cuz he just, he didn\u0026#39;t understand the danger involving those knives. Right. Um, and, and so, uh, so with that, like, with that illustration in mind and looking at it that way, I, I look at this thing, a knife is really, for the most part neutral. Unless it\u0026#39;s this crazy butcher knife that is, for the most part, a knife is neutral. It\u0026#39;s what you\u0026#39;re doing with it in your hands. So then it becomes about making sure to check your motives as well as prepare the person that has it in their hands to use it in the right way and to know how to use it in the right way. And, um, I think in that, like, especially if we\u0026#39;re talking to ministers and I, I would put this across the board, in fact mm-hmm. \u003caffirmative\u003e, I would argue that senior pastors teaching pastors should be coaching, uh, 50, 60 year olds how to utilize their phones wisely, even more so than those that are just growing up with it, a native part of their life. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (17:03):\u003cbr\u003e\nHmm. Um, cuz I don\u0026#39;t see a lot of students, uh, just making a fool of themselves on how they treat people on, on social media is, uh, as much as I see adults, uh, in what they\u0026#39;re saying and everything else. So, so the, it\u0026#39;s across the board. Like we have a responsibility to look at what does scripture say about, especially from a discipleship aspect of how we are to love our neighbors ourselves, and then how does it play out on this thing, you know? Mm-hmm. \u003caffirmative\u003e. So, so that would be, that would be a thing. So, um, so that\u0026#39;s just, sorry, little rant there, but the knife and, and, and we, we have a responsibility to show them. Uh, I am a big fan Nick, of just intentionality in ministry overall. I think a lot of pastors, uh, I\u0026#39;m, I\u0026#39;m dedicating really, I feel like the second, second half of my life is I just want youth pastors and any pastors to be healthy in ministry. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (17:53):\u003cbr\u003e\nAnd a big part of that is guarding your own heart. Um, another part is just thinking clearly and strategically in Christ\u0026#39;s focus and inten and intentionality in what you\u0026#39;re doing is a big part of that. Um, and so I would, I would argue that anybody that is in charge of a program, uh, a ministry, uh, any regular ministry gathering, there should be a side to say, Okay, what\u0026#39;s our philosophy in how phones play into this? Mm-hmm. \u003caffirmative\u003e. And it can take up a lot of different forms. Yeah. One is what\u0026#39;s our, so we\u0026#39;re gonna be teaching this series, How\u0026#39;s it showing up on their phones? Mm-hmm. \u003caffirmative\u003e, are we gonna do digital notes that they can look at while they\u0026#39;re in the room? Are we going to do follow up stuff through social media that\u0026#39;s gonna create interaction? Um, you\u0026#39;ve done some great stuff on the importance of don\u0026#39;t just use your social media of as a, as a billboard that uses this interactive place. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (18:47):\u003cbr\u003e\nYou know, thinking through those things. Mm-hmm. \u003caffirmative\u003e, um, how are we going to actually handle the phones inside the space? What are, are, are, uh, uh, to what, what do we need to take into account if a middle school, I, I\u0026#39;m helping out in middle school right now, and I\u0026#39;m at a pretty conservative community mm-hmm. \u003caffirmative\u003e where I\u0026#39;d say it\u0026#39;s six through eight grade, I would say no more than half the kids are, are actually walking in with smartphones. Now I know some would go, That\u0026#39;s ridiculous. Well, that\u0026#39;s my community. Sure. So I need to be thinking through, um, that I, I have to have a path for the non phone user. Right. But also I need to be thinking through for the phone user to begin to show them now. Like, Hey, if you\u0026#39;re gonna follow Jesus, that plays out in this thing. Yeah. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (19:28):\u003cbr\u003e\nSo how do we do that? So what, what am I teaching? You know, when I get to the practical steps of my teaching, how am I intentionally saying, Hey, this is how this plays out on your phone. You know, that can be a part of it. Um, and then, and then I think, uh, there\u0026#39;s just the overall, uh, idea of, I, I have kind of these categories I think through that I want to try to do inside the programming. And this is very youth ministry specific. I want to have times where, uh, where they have it and it\u0026#39;s on, but they\u0026#39;re encouraged to put it to, to the side mm-hmm. \u003caffirmative\u003e and not access it at all. Because, because we need to be able to do that in real life at times. Mm-hmm. \u003caffirmative\u003e, you know mm-hmm. \u003caffirmative\u003e. And so small groups, a lot of times, I don\u0026#39;t know if you have this some, sometimes they\u0026#39;ll do like the basket or, or, or things to say, Hey, it\u0026#39;s here. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (20:14):\u003cbr\u003e\nOr just even stack them in the middle of the room like, it\u0026#39;s here, but we\u0026#39;re not gonna use Oh yeah. Use that right now. Yeah. And, um, or it\u0026#39;s just even a, Hey, let\u0026#39;s put this in our pockets. Just hang tight with me for a little bit. Um, then there\u0026#39;s then there\u0026#39;s times where it\u0026#39;s like off or not there at all. And we can talk about that one a little bit more. Probably it\u0026#39;d be a good one of, of, Hey, this is a no cell phone situation. Yeah. I think that\u0026#39;s very debatable on how much we\u0026#39;re often, but there\u0026#39;s times where it\u0026#39;s important to just, I mean, uh, solitude, simplicity, um, making sure that we\u0026#39;re not controlled by things all apart of following Jesus. But then most importantly is we\u0026#39;re gonna have times where we use this thing in a redemptive manner. Yeah. Um, we\u0026#39;re gonna find ways. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (20:57):\u003cbr\u003e\nSo, so we are closing out and we\u0026#39;ve talked about, uh, the importance of praying for others and what ha you know, maybe we\u0026#39;re doing a series on prayer and it\u0026#39;s about praying for others. And, and what we say is, Okay, here\u0026#39;s what we\u0026#39;re gonna do right now. If you have a phone, I want you to pull it out and I\u0026#39;m just gonna ask the Lord to speak to us, to give you a name right now as somebody you could pray for. Hmm. And, and now I want you to pull out your phone and I want you to text them, not not, not text them that you are praying for them, actually text out what your prayer for them is. Hmm. Or when you walk out the room tonight, I want you to use that little voice memo thing. I did this this morning. Uh, I got a friend who just started first day in ministry today. I, I did a voice memo to him that was just solely my prayer and that was it. Like, here\u0026#39;s my prayer for you today as you started on ministry. Yeah. That\u0026#39;s cool. So, so finding ways to use it, redemptively. So again, I kind of went different, but use it redemptively. Find ways to put it to the side, find ways to turn it off or not have it there at all. And do all of that intentionally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:51):\u003cbr\u003e\nYeah. I mean, a lot, a lot of what we say on here is that digital and physical, uh, both are important, but they\u0026#39;re both categorically different. And so that\u0026#39;s why I do think there is value in things that are strictly physical only. I think, like you said, we learned a lot of things about ourselves and people during covid when what was physical could not be completely replicated digitally. Yeah. Um, and vice versa. Right. And that\u0026#39;s, that\u0026#39;s the thing too, is like, I think the vice versa piece is like, there are some digital things that are digital only, like mm-hmm. \u003caffirmative\u003e me. Like you can do message recaps and, and things like that where you\u0026#39;re calling back to what you did, um, throughout the week. Like on things like social media where people are not physically gathering in your room on a Tuesday morning, or they can be reading a u version plan on their own when they wake up on Thursday afternoon, you know, at lunch, whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:46):\u003cbr\u003e\nSo mm-hmm. \u003caffirmative\u003e, that\u0026#39;s, that\u0026#39;s this whole idea of hybrid is it\u0026#39;s, there is room for, for physical only. And there\u0026#39;s also space, I think for digital. And that\u0026#39;s part of the thing is we\u0026#39;ve, and I think a lot of churches are kind of running up into this, is they\u0026#39;re, uh, Hey, you\u0026#39;re, you\u0026#39;re a youth pastor so you have to do all of it. Mm-hmm. \u003caffirmative\u003e, it\u0026#39;s like these are two completely like different lanes. And so there\u0026#39;s, I mean, there\u0026#39;s staffing conversations and budget conversations I think like around all these things that are gonna be coming, coming down the pike at, at churches, so mm-hmm. \u003caffirmative\u003e, what would you say are times, um, maybe where you would, you would say, Hey, let\u0026#39;s put phones away all together. Maybe talk about like camp situation Sure. Or, or retreats or whatever. Yeah. I\u0026#39;m sure that\u0026#39;s probably one of the, the main ones that comes to people\u0026#39;s minds. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (23:32):\u003cbr\u003e\nYeah. Yeah. Nick, you and I are a part of different youth ministry communities. Um, Facebook groups are a wonderful mess at times. \u003claugh\u003e. And one of the, one of the hot topics amongst many other things is when this gets asked of, Hey, what\u0026#39;s your policy on cell phones? And it\u0026#39;s interesting. It\u0026#39;s like just hot takes start firing all over the place. Right. So, um, I was a part of one church for 23 years mm-hmm. \u003caffirmative\u003e, and I was a part of another church for 2.3 years. That\u0026#39;s my little joke, uhha. But, um, \u003claugh\u003e, uh, in the one church that I was at for 23 years that I also grew up where technology was unfolded. And we, we had a hard and fast rule that really any trip that we did, we started with the idea of no cell phones would be allowed. And it was because we had a high emphasis on interactivity and, and, and it, cell phones weren\u0026#39;t around when we set the rule. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (24:24):\u003cbr\u003e\nIt was, you can\u0026#39;t bring your walkmans, your discmans your game boys because we\u0026#39;re here to interact with each other. And the minute you look down on that thing, you\u0026#39;re not there. So that just kind of lended itself over to cell phones and everything else. Mm-hmm. \u003caffirmative\u003e. And so, um, so any camp retreat, anything like that, we just, we put a pretty hard and fast rule with the one except perception being our senior retreat that we do with grads. We\u0026#39;d say, Hey, you can bring it. It was almost like this. Oh, you\u0026#39;re old enough now. I, I don\u0026#39;t know that I liked the motives in it, um, \u003claugh\u003e in, in it all. So, but then I went to, uh, another church where it was like, you can have them all the time mm-hmm. \u003caffirmative\u003e. Um, which, and the interesting thing I saw was effective ministry was taking place in both situations. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (25:09):\u003cbr\u003e\nUm, but we hadn\u0026#39;t really stopped and re strategized in my 23 year church to say, Hey, we\u0026#39;re kind of, we kind of just stumbled into this, but these things are so much a part of his life. So we need to understand when we ask a kid to leave theirself at home, we\u0026#39;re asking them to leave their most prized valuable mm-hmm. \u003caffirmative\u003e, um, possession mm-hmm. \u003caffirmative\u003e at home. Um, and then at the other church it was like, it\u0026#39;s all there. But where we really said, Hey, how are we, are we, are we assessing how we\u0026#39;re we\u0026#39;re using these? And so I don\u0026#39;t, I don\u0026#39;t come from the mindset that says definitely no. Or definitely yes. As much as, again, back to that word, intentionality. Yeah. Um, have a plan. Yeah. Talk about it. So, so where we really landed, where at the church I was just at, was, um, if the event is going to be primarily focused on those that don\u0026#39;t know Jesus coming into the situation, we\u0026#39;re gonna be very hesitant to say he phones. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (26:06):\u003cbr\u003e\nYeah. Because they\u0026#39;re not gonna get the idea of it. If the event is, is high, um, service based, um, intentional discipleship mm-hmm. \u003caffirmative\u003e and deepening, we\u0026#39;re gonna stop and say, Hey, you know what, let\u0026#39;s, this might be a time, Yeah. Let\u0026#39;s evaluate this, where we\u0026#39;re gonna maybe more lean toward this is a no-go, but then we\u0026#39;re gonna say, here\u0026#39;s why it\u0026#39;s a no-go. If it\u0026#39;s heavy discipleship, it\u0026#39;s gonna say, this is gonna be a significant time. Where the primary things we\u0026#39;re gonna do is we\u0026#39;re gonna focus in on your connection with God and your connection with others, and we\u0026#39;re gonna challenge you to find ways to do that outside of the technical technological world. Can you do that inside the technological world? Absolutely. But we see the value of a break. Um, and so that\u0026#39;s kind of where we landed. Uh, but I mean the, the, I\u0026#39;m back, I\u0026#39;m back around the church that I was at for 23 years, though a lot of the rules are still in place that if it\u0026#39;s a trip or retreat, it\u0026#39;s no go. The interesting thing is, um, parents hated a whole lot more than students did. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:03):\u003cbr\u003e\nYeah. Now they were the one were noticing that too. Yep. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (27:05):\u003cbr\u003e\nYeah. If you, I would argue you wanna try to institute a no cell phone rule and you don\u0026#39;t have it, it\u0026#39;s gonna be really hard and it may not be worth the fight and it won\u0026#39;t be because the kids, it\u0026#39;s gonna be the parents. Parents are be, How do I get a hold of Johnny? Yeah. And, you know, in whatever case. Um, but, but when we take seniors on the retreat, when we were taking them, you know, and we\u0026#39;d allow to have phones, it just naturally had come up in conversations. They would go, Wait, are you gonna start allowing this for other kids on your, on, on campus? Like, we didn\u0026#39;t have. And and I\u0026#39;m like, and, and I\u0026#39;d get into the conversation with \u0026#39;em like, Oh, are you ticked because you had to suffer through not having \u0026#39;em. Yeah. And you\u0026#39;re, and you wanna make sure they get punished like you did. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (27:42):\u003cbr\u003e\nAnd the seniors would be like, No, no. Like, I\u0026#39;d love that. We didn\u0026#39;t have \u0026#39;em. Yeah. I, I I actually would come back from camp. So grateful that you really pushed that on us for that time. Mm-hmm. \u003caffirmative\u003e. Now, is that right or wrong? No, I, I like, does that mean that you absolutely shouldn\u0026#39;t do it? No, but it was just, it\u0026#39;s an interesting aspect to it all. So again, long, long talking to just say it\u0026#39;s about intentionality, it\u0026#39;s about thinking through why would we want to do this? Mm-hmm. \u003caffirmative\u003e and then, and then making sure to communicate to those that are participating. And if it\u0026#39;s in youth ministry, the parents of saying here\u0026#39;s why. Yeah. Um, and then being ready for a fight, if you wanna say No phones. Cause it\u0026#39;s, it\u0026#39;s a challenge. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:20):\u003cbr\u003e\nYeah. That, No, that\u0026#39;s really good. And again, right, like there\u0026#39;s things that only physical can accomplish and there\u0026#39;s things that only digital can accomplish. And I think an experience like a camp or whatever, there is a lot of connection that needs to take place. And most students, and you know, back to what you said earlier, people in church like don\u0026#39;t know how to live in a world where it\u0026#39;s just that where their phone isn\u0026#39;t constantly dinging or lighting up or vying for their attention. And so I, I too have noticed in those types of environments where students, people are like grateful and thankful or say, man, like I\u0026#39;m, I haven\u0026#39;t even like, wanted my phone. They\u0026#39;re kinda surprised by it. You know, that that\u0026#39;s, that\u0026#39;s kind of the case. So Yeah. It\u0026#39;s so \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (29:05):\u003cbr\u003e\nInteresting. Can I give two practical, just real practical tips if you choose to do no phones, especially if you\u0026#39;re a youth pastor. Yeah, yeah. Um, one is bring in a, at at least one, maybe multiple people who\u0026#39;s their sole job is to capture photos and videos of the experience mm-hmm. \u003caffirmative\u003e. And at the beginning of the experience, make sure that the students know who that person is, because one of the things you\u0026#39;re asking them to sacrifice is \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:28):\u003cbr\u003e\nCapturing, capturing \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (29:30):\u003cbr\u003e\nThe memories \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:30):\u003cbr\u003e\nOf \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (29:31):\u003cbr\u003e\nIt all. And that\u0026#39;s bigger than ever, right? Yeah. Because they can do that. And so making sure that that\u0026#39;s there, and then making all those photos and videos available as soon as you possibly can. Um, and I, I noticed that, um, the, a camp I was at this summer there, the photographer was actually uploading those, um, to their social media platform, like with a link while the camp was there, even though the kids didn\u0026#39;t have phones, so that as soon as they got home within like one hour, the kids were like posting their, you know, their real, their reels that recaps, like that\u0026#39;s good. Building up all the stuff on the, That\u0026#39;s really good. So I think that\u0026#39;s a big one. And then two is think through your strategic feedback loop to parents. The parent freakout is, I don\u0026#39;t, I, how do I know? Well mm-hmm. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (30:14):\u003cbr\u003e\n\u003caffirmative\u003e, if you have a, a way of saying, Hey, here\u0026#39;s, here\u0026#39;s where you can go, um, whether it\u0026#39;s a Facebook page or group, or if it\u0026#39;s your Instagram, or if it\u0026#39;s even like a, a remind, uh, setup or whatever, texting, like, here\u0026#39;s where it\u0026#39;s at. We found that Facebook lives where you could at a camp mm-hmm. \u003caffirmative\u003e, um, actually doing a, Hey, I\u0026#39;m gonna, I\u0026#39;m gonna go live at this time. I\u0026#39;m actually gonna give you a little glimpse into the session just for a short bit so you can just see what\u0026#39;s going on and then come back and update you. And the beauty of a Facebook Live, every parent is still on Facebook, uh, for the most part. So they, they, they\u0026#39;re there and so they can jump on live and then you can let it sit there. So, um, but those two things will, will go a long way in helping the resistance you might get. Um, when it comes to the no phone \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:00):\u003cbr\u003e\nRule. Yeah. We, we, we do, we\u0026#39;ve done like a photographer and my, my favorite, and it always depends on like if the church or I have the budget to pull this off, but like get a videographer as well, or the same person, um, and have them do a daily, like, recap video. Those are great for opening your like sessions, but they\u0026#39;re also amazing to throw up on YouTube and then text a link out. And so, you know, parents who, uh, send their kids without phone or whatever, they feel this like sense of relief if like they see their kid. Absolutely. Then the downside is one, one time I had to, uh, remove a clip because a kid was like picking his nose and the mom like, wanted it out. Yeah. Um, and then another time ano a mom was like, I haven\u0026#39;t seen my kid in any of the recap bees. Yeah. And I\u0026#39;m trying not to freak out, but like, are they having fun? Like, are they making friends? Like, and I get it, like as a, as a dad myself, you know, now, like I would also want to try and like lay eyes on my kids. So \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (32:01):\u003cbr\u003e\nTotally same. Totally same. Actually Gabe, the pastor at the church that I\u0026#39;m serving with now, he did a meal time at camp and he just said, Okay, who needs to see their kid Facebook Live, \u003claugh\u003e, who needs to see their kid? And he just went around and said, funny. And he put up the phone, he said, Tell your mom you\u0026#39;re okay. And, and it was like one of the most viewed Yeah. There are a lot of people there, so Yeah. And that is legit. And it\u0026#39;s, you gotta be ready for it for that whole world. And, um, it is, that is evidence again, of the different world. And, and as a parent of a high schooler and a middle schooler, I wasn\u0026#39;t at the high school camp. I was at the middle school camp. I was watching for my kid. Yeah. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (32:38):\u003cbr\u003e\nThat I didn\u0026#39;t quite quite realize. So. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:40):\u003cbr\u003e\nAll right. Last, last thing. Um, how can we, as pastors, people in ministry, what are ways there that you see that we can optimize technology, um, now Cause like the overall mission, right? Of the church mm-hmm. \u003caffirmative\u003e to make disciples. And Paul used, you know, the thing available to him writing letters at the time to reach churches that he was not near. So what are some ways, just maybe a couple ideas off the top of your head that you have seen effective or ideas that maybe you haven\u0026#39;t seen totally fleshed out, but are ruminating inside. Like Yeah. Where we can use what is available to us in technology. I mean, even the fact that I\u0026#39;m sitting in Texas here in northern Indiana and we\u0026#39;re having this conversation and we\u0026#39;re seeing each other, like, that\u0026#39;s an advantage that wasn\u0026#39;t available to us pre 2007. Right. And so, uh, what are some of those things maybe that you have seen or have thought about that we can use to our advantage to help kids take steps closer to Jesus? \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (33:40):\u003cbr\u003e\nYeah. Let me throw you a little bit of a curve on where I might go with this to start only, um, in that I\u0026#39;ve been a part of large to very large churches mm-hmm. \u003caffirmative\u003e, and you\u0026#39;ve been a part of larger churches where there\u0026#39;s a budget that\u0026#39;s available and mass communication through technology. And so our minds might immediately go to Yeah. Podcasts and video streams mm-hmm. \u003caffirmative\u003e and, uh, you know, Instagram and getting somehow in with you version so you can build up a Bible reading plan. And I Yes. Yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:10):\u003cbr\u003e\nBut I would it if you can \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (34:11):\u003cbr\u003e\nYeah. I would say pastors and ministers to remember to that this is an incredible one to one ministry tool still mm-hmm. \u003caffirmative\u003e. And so, um, and, and this has gotten especially big to me as I\u0026#39;ve shifted over into this world now where my primary job that I says God\u0026#39;s called me to is just to pastor pastors, especially those that are youth pastors. Well, they\u0026#39;re all over the nation. Yeah. And so, um, last night, Sunday night for me, I\u0026#39;m recognizing I was just like, Lord, who are the people right now that might just kind of be in that spot that a word of encouragement or a check-in could go a long way? And there were, there were four texts that were sent out to individuals going, Hey, you\u0026#39;re on my mind. How did today go? Or what\u0026#39;s going on in your mind? Woke up this morning and like I already told you about, there was one guy that is first day he shifted from the education world to the church world. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (35:03):\u003cbr\u003e\nHmm. And so, um, so I, I would just start by saying yes, I mean, as we think about the massive ways to do it, let\u0026#39;s not forget that pastoring at its best that\u0026#39;s good is a one to one, a one to three relationship mm-hmm. \u003caffirmative\u003e. And so, uh, connecting with our parishioners are people that we\u0026#39;re discipling, whoever they might be, uh, through the phone and doing it healthily and thinking through safeguards and all those things are really important, especially for youth pastors. Um, which probably is a whole other episode to talk through at some point. \u003claugh\u003e. Yeah. But, um, but to understand like, this is a ministry tool at its core. And so a a properly placed text, phone call, FaceTime, um, like, or comment on a, um, on a, on a post, uh, can is, is ministry, like, is deep ministry and meaningful ministry at times. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (35:53):\u003cbr\u003e\nMm-hmm. \u003caffirmative\u003e. Um, That\u0026#39;s great. It was interesting Nick, uh, my former youth pastor, uh, my dad died 10, uh, 13 years ago now, and my former youth minister is no longer in youth ministry. And, but it was an incredible influence on my life. Mm-hmm. \u003caffirmative\u003e. And it was about, uh, it was, it was right around eight years after my dad had died, I posted just a memory of him and below in the comment section, my old youth pastor got on and he, all he wrote was, I\u0026#39;m so proud of you Derry. And I read that and I lost it. And, and I talked to him and, and what happened in that moment was like, I realized, uh, can, like, thank you. I miss I miss having my dad, and I\u0026#39;m not, I don\u0026#39;t have a dad that can physically say to me, I\u0026#39;m proud of you anymore. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (36:39):\u003cbr\u003e\nAnd I\u0026#39;m, I\u0026#39;m like a 36 year old man, like blubbering over my youth pastor telling me he\u0026#39;s proud of me. But it\u0026#39;s because he, he, in that moment, he ministered to me through a simple comment on a Facebook group mm-hmm. \u003caffirmative\u003e that also helped me work through some grieving that I was at. I hadn\u0026#39;t really just walked through and said, God, I\u0026#39;m kind of ticked, I\u0026#39;m kind of ticked right now because I\u0026#39;ve lost, like, why did this happen? And, and it helped me kind of break through to a new level. And so, so anyway, like just, I, I, that\u0026#39;s the one thing I would just say is as we think through the strategic and the greater stuff, let\u0026#39;s not forget this is a incredible tool for the most effective ministry that is relational and personal in nature. That\u0026#39;s good. That\u0026#39;s good. Um, um, I would say otherwise though too is, um, I have a good friend, John McAllen, Johnny Mack, he did this thing, he started, it was called Echo Ministry. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (37:25):\u003cbr\u003e\nAnd the idea was how do you take and create echos of what\u0026#39;s happening on the, on the weekend? How do you have the message echo through the rest of the week? And our technology, our cell phones are such a primary tool to make that happen. You said it so well, there are things that we can do now because we have these, um, where it can show up in the moment, in, in different ways, uh, whether it\u0026#39;s, uh, uh, a thinking through, uh, devotional journey, like I said, through you version. Mm-hmm. \u003caffirmative\u003e, uh, uh, the youth group that I just was at for the last couple of years, they\u0026#39;re doing a thing called sale up Moments every week. They have just one moment that, that where they, they use on social media where they say, Okay, you\u0026#39;re scrolling through, but stop, exhale, um, and listen to God allow \u0026#39;em to speak to you. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (38:16):\u003cbr\u003e\nYou know? And there\u0026#39;s a whole acronym to it. I can\u0026#39;t remember what the H was good. Yeah. I like that. You know, have a burger, I think was the last, no, I can\u0026#39;t remember what the H was, but, um, they, they, they walked through it and, and so using that was, um, was, was a way to do it. So I, I think it\u0026#39;s that matter of how can we echo it mm-hmm. \u003caffirmative\u003e. And there\u0026#39;s a lot, you know, podcasts can be a part of it. Uh, I started something called Digging Deeper with our main services when I was, uh, at my own church. And, and what we did was every Wednesday I would sit down with whoever was preaching mm-hmm. \u003caffirmative\u003e. And if I, I, I was a part of the teaching time. If I was preaching, somebody else would come in and the first thing we\u0026#39;d say, Hey, hey, what hit the cutting room floor? \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (38:53):\u003cbr\u003e\nWhat were you not able to get to this weekend that you wish you could have? And people just love that aspect, but then we would pick it part a little bit more mm-hmm. \u003caffirmative\u003e. And so, and it, it\u0026#39;s not hard. It\u0026#39;s a, you know, get, get a little basic, um, Yeah. Recording set up and you can get it set up pretty easy. Um, and so there\u0026#39;s just so many ways, but I would just start with the, like, how can we echo into the week, what happened on the weekend Yep. And use it on a digital format. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:16):\u003cbr\u003e\nYeah. No, that\u0026#39;s good. I, I also personally think that we don\u0026#39;t know yet like, the answer to some of these questions. Yeah. Like, I still think that there\u0026#39;s, uh, things yet to be discovered, you know, in front of us. And so I think, uh, if there\u0026#39;s any sort of like, challenge for anyone listening, I would just say like, just do something. Um, and you may stumble upon something great. You may find some stuff that\u0026#39;s terrible and you need to cut it out. Um, but if you\u0026#39;re, if you\u0026#39;re always looking that direction, uh, you\u0026#39;ll, you\u0026#39;ll stumble upon something good that you maybe don\u0026#39;t even know, or you maybe didn\u0026#39;t, you know, you maybe weren\u0026#39;t even able to see it right now when you started it because of a limited technology or budget or whatever. And so just be looking for ways. Cuz like I said, it\u0026#39;s less, I think, I personally think it\u0026#39;s easy to make digital about being flashy, um, or whatever, looking good to parents or other youth pastors or other people in ministry, whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:15):\u003cbr\u003e\nBut I think it\u0026#39;s far less about that for me at least, and it\u0026#39;s more about how effective can I be in spreading the message of Jesus with all the tools that he\u0026#39;s given to me. Yeah. Like, I\u0026#39;m, I\u0026#39;m alive in 2022 with access to podcast microphones and phones that can take incredible videos and pictures, like mm-hmm. \u003caffirmative\u003e, how am I going to use steward those things to reach the most amount of people, you know, that have an audience to reach. So I think that\u0026#39;s, that would be my challenge to whoever\u0026#39;s listening is think what Dare said, think through all the things that, with intentionality, Um, and then just be open, you know, to, to utilizing some stuff. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (40:52):\u003cbr\u003e\nSo yeah. You\u0026#39;re, you\u0026#39;re so right on. We don\u0026#39;t have it all figured out. Probably one of my greatest pet peeves in life are, uh, those that are convinced they have it all figured out. Um, Yeah. \u003claugh\u003e and I, I, I can do that at times. And usually when I\u0026#39;m at that point and I\u0026#39;m like, Oh yeah, I know how to do this. Mm-hmm. \u003caffirmative\u003e, that\u0026#39;s the moment when I will fall flat on my face. And so, so there\u0026#39;s a ton to be learned. There\u0026#39;s a ton to be determined I love, or \u003c/p\u003e\n\n\u003cp\u003eNick Clason (41:14):\u003cbr\u003e\nThat\u0026#39;s when a new iPhone comes out, Right. And you\u0026#39;re like, Oh, this changed everything. Or Covid hit and this changed everything. So yes. Totally. Good. Yes. I think we\u0026#39;re living through that. Well, hey man. Um, anything else off top of your head? You don\u0026#39;t have to, but I just wanna make sure you said everything you wanted to say. Didn\u0026#39;t leave anything unsaid. \u003c/p\u003e\n\n\u003cp\u003eDerry Prenkert (41:30):\u003cbr\u003e\nI think the only thing I would maybe end with is in that same vein is, um, it\u0026#39;s everywhere. It\u0026#39;s so much. Uh, also don\u0026#39;t be afraid to not feel like you have to do everything, you know? Um, uh, especially to the minister that\u0026#39;s trying to think through how to do effectively. There is a, there is a moment where less is more because your soul needs to rest, you know? Mm-hmm. \u003caffirmative\u003e, if you\u0026#39;re finding yourself trying to, uh, late at night when you should be being around your family, invest your family or on your day off going, this is the time while Ill dive into all this digital stuff. Eh, you know what, maybe, maybe that\u0026#39;s, uh, not worth it. No, not, maybe it definitely is not worth it. Definitely not worth, There\u0026#39;s just, that\u0026#39;s the part of like this thing, there\u0026#39;s just so much out there. Mm-hmm. \u003caffirmative\u003e don\u0026#39;t, I, I I guess it\u0026#39;s like that idea of don\u0026#39;t gain the digital world at the cost of your soul. Yeah. \u003claugh\u003e good is, is, is a big thing. And I just, I say that out of a season where I\u0026#39;m just seeing so many of us burn out. Um, and we\u0026#39;re burning out in a lot of different ways, but one is because we\u0026#39;re just constantly on and we don\u0026#39;t hit the off switch. That\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:34):\u003cbr\u003e\nGood. That\u0026#39;s good. Love it, man. Well, hey, thanks again. Uh, you referenced a couple things in here. I\u0026#39;ll toss \u0026#39;em in show notes, like your resource on D ym \u003claugh\u003e so that all tens of our listeners can go get it. There you go. Um, anyway, thanks for hanging out man. And uh, absolutely. We\u0026#39;ll chat again. Chat again. Yeah. Awesome. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:52):\u003cbr\u003e\nWell, wasn\u0026#39;t that great, Uh, super thoughtful, super helpful. Um, I hope that you found this interesting and helpful as well. Hey, um, we are online on Twitter at Hybrid Ministry. Would love to have you come hang out, follow us over there. Um, we\u0026#39;re still growing, not super active yet, but, uh, we\u0026#39;re well on our way. And also everything you need, show notes, links, transcripts, all kinds of stuff. You can find out hybrid ministry.xyz along with a now growing bank of archive and older episodes. So if you\u0026#39;re just not stumbling upon us, we\u0026#39;d love to have you go back and check it out. Uh, you can do all of that at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehybridministry.xyz\u003c/a\u003e Ze. Again, thanks for being with us today and we\u0026#39;ll chat next time.\u003c/p\u003e","summary":"In this episode, Nick sits down with his friend, Derry Prenkert, a 20+ year youth ministry veteran. Derry shares about the monumental shift of the invention of the smart phone. How things were before, and how things have shifted, but most importantly, how we utilize this technology for our benefit and gain to reach more students for the mission of Jesus.","date_published":"2022-11-03T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/215e4582-7ca6-42f9-8267-734b0f4478d4.mp3","mime_type":"audio/mpeg","size_in_bytes":21173394,"duration_in_seconds":2632}]},{"id":"58d1f131-3858-4262-8f4a-7f0e9796ccdb","title":"Episode 015: Why We Do What We Do In Churches in 2022?","url":"https://www.hybridministry.xyz/015","content_text":"SUMMARY\nIn this episode, Nick recounts some of his most recent experiences, and pokes the question at: \"Why are we doing, what we're doing in churches?\" If our ultimate aim is disciple-making (Mt 28) then is the method we're operating in a church the most effective form of doing that?\n\nFollow us on Twitter at http://www.twitter.com/hybridministry\nOr online at http://www.hybridministry.xyz\n\nTRANSCRIPT\nNick Clason (00:00):\nWhat is up everybody. And welcome back to another episode of the Hybrid Ministry Podcast. On today's episode, I just wanted to have a quick conversation, a brain dump, if you will, about why we do what we do as Christians in church. And you know what I mean by that is there's a lot of moving parts in any organization if you're running a business or if you're an accountant or if you run a plumbing company or whatever, right? There's logistics, there's email, there's it, there's booking, there's scheduling, there's accounting, there's marketing, there's branding and color schemes and merchandising and content creation and social media. I mean, there's a million layers to everything, and the church is not exempt from that. And so what I wanna do, like I said, give just a quick little brain dump here. This is something that's been swirling around in my brain. \n\nNick Clason (01:09):\nI am your host, Nick Clason. If you and I have not had a chance to meet, so excited that you're jumping on this, uh, podcast with me today. Um, I, we, we, we, uh, have this podcast, the Hybrid Ministry Podcast, because we are attempting to live life out in a hybrid sort of way. We don't live in a physical only world anymore, but we don't live in a digital only world either. How do we marry those two things together? And how do we create a hybrid sort of experience, uh, for the people that we're trying to reach? Because, you know, me, my story, like I'm a pastor, and so I've been called by God to reach people, make disciples, um, and share with them the mi, the mission, message, and hope found only in Jesus. And so how do we do that? And so for, you know, the majority of our lifetime, uh, we've done that through the local body, um, of the church. \n\nNick Clason (02:03):\nAnd I believe that that's, that's a theological, um, understanding of what we have going on, right? Like the theological implications, Hebrew chapter 10, verse 24 and 25, Let us consider how we may spur one another on toward love and good deeds. Not giving up meeting together is somewhere in the habit of doing, but encouraging one another in all the more, as you see the day approaching, it's a biblical mandate for us to do life together. And by no means am I proposing that we don't do that. Um, so like I said, I'm a pastor, um, specifically I'm a youth pastor, uh, work in the Dallas, Texas area. And I just started a new job, started a new job, um, at, uh, going on two months now at this point. But the first month was, uh, remote and traveling back and forth between Dallas and Chicago, where I, I lived before. \n\nNick Clason (02:56):\nAnd so, yeah, I really only feel like I've been here like 20 something days or whatever since, you know, since I was able to kind of get in here full time and get things going. So, you know, one of the, and, and listen, before I jump into this, this could feel like a slight or a, you know, a dig at the church I'm at, or the churches that I've been in in my lifetime. And the fact is I'm very thankful for every single opportunity that I've been given. Um, I see how every, uh, stop in my journey, in my career, uh, has led me to a very specific spot in my life and how God has orchestrated, um, and paved those ways. And so, you know, there's some, uh, there's some jobs that I've had, you know, that, that have some hurt. Um, and there's definitely like some moments in my life and in my ministry career that, um, I've, you know, I've struggled with or whatever. \n\nNick Clason (04:01):\nUm, but I'm thankful for each and every stop along the way. I'm thankful for what I've learned at each and every stop along the way, um, and how the Lord has used that to grow me and give me just a, a perspective. And so I say all that to say what I'm about to say. Uh, like I said, may seem like I'm poking holes, like I'm digging, like I'm frustrated and I want as much as I can to preface that and say, I'm really, I'm not okay, especially if you're my boss or HR person and you're signing my paycheck, very appreciative for the job that you've given me. But what I've most recently, especially in this most recent onboarding, and so where I work now, I'm thrilled. I love my job. I love what I do. Um, I love, you know, they believe in me and they're giving me opportunities to go out and run and innovate and try some stuff. \n\nNick Clason (04:57):\nAnd so for that, I'm incredibly thankful. Um, however, a lot of this stuff is popping up in my brain because of the fact that I'm starting somewhere new. And so, while I'm incredibly thankful what I'm about to say when I'm about to kind of like, um, I dunno, shine a light on, if you will, may seem like I'm aiming it at the church that I'm currently employed at. And by no means am I trying to, like I said, shine a light and be frustrated, whatever. So I think of caveat of that enough, it's been like two minutes of caveat, so you're probably ready to hear what I'm about to say. So in the whole onboarding process, um, actually, lemme see if I can pull it up. Um, in my email, when I first started, I got, um, information on how to set up, uh, my account for our church database, church management software. \n\nNick Clason (05:54):\nUm, I also got information on all my benefits, which obviously I need that, and I'm grateful for, and I'm thankful for, right? Um, let's see, what else do I, I got, I got information on, uh, how to join, like the staff, um, info portal, like, um, it's called leader, Uh, you know, so it's like that plus like, uh, what's, you know, uh, development and stuff like that. Um, email, um, expenses, a couple of different portals for expenses. Um, and then our request, uh, system, which is like requests and calendars, maintenance things. Um, and I'm trying to think what else. Oh, there's, then there's task management software, um, that I had to learn. Then there's keys and there's fobs, uh, to get into doors. And then there's meetings with like department heads, you know, so like, um, how do we, in our, like I'm a youth pastor, so how do we, um, interact with the tech team? \n\nNick Clason (06:57):\nHow do we interact with the worship team? How do we interact with the creative team? How do we interact with the communications team and how do we interact with the facilities team? Um, a lot of the answers to that fall under the systems and like portals that I just listed out. Um, however, there's another like meeting to just sort of like a get to know people and then be like, um, kind of hash it out, chat it out, right? And so I, again, I say all that to say like, there's a lot of focus on those things. And as a pastor, um, Jesus committed all of his disciples, including pastors, to go make disciples, make more disciples of all nations, baptizing them, teaching them, commanding them. Any promise that he'll be with us, promise us his presence. I'll be with you always to the very end of the age. \n\nNick Clason (07:53):\nIt's Matthew, uh, 28, 18 through 20. So I, I think, again, caveat, love, love my job. I think anyone that you're like questioning, like, why do we need this? Why do we, that this, the other thing, Well, those processes help make us more efficient so that we can, um, not waste time on details and tasks, and those things don't get dropped. And so then thus, therefore, we can be more effective and freed up to make disciples great. I mean, I agree with that. I agree with that on paper. Okay. And then, um, you know, you think about, think about like, what do we do as the church, right? So if I sit down, I'm like, Hey, I need to understand what my role as a youth pastor is in relation to worship, in relation to tech, in relation to facilities, right? Like, what does that, why, why is all that important? \n\nNick Clason (08:57):\nWell, because I'm gonna be using the building. So we need the sound, the lights, the worship, the music, the facility to be ready, set up for a, you know, for what? For our event. Well, what's the purpose of our event? Well, that's to make disciples, right? It's really easy. And Ayanna, I can't remember who coined this term, you know, but I'm sure you've heard it before, right? There's, there's the tyranny of the urgent, right? There's always something more urgent, pressing. Like right now, I'm looking at my computer and I have one big red, uh, bubble on my email saying I have an unread email. And my human inclination, in fact, like computer companies, software companies, like they, they build it this way to give it like this, like, you know, urgency type of thing. So it's like, Oh, I gotta check that notification, right? That's, that's always the case. \n\nNick Clason (09:55):\nWe're always looking to figure out like, what is the most important thing? What do we need to handle most? And so in my church, we meet on Wednesday nights, we also meet on Sunday mornings. And so, and that's, I've had that rhythm before. Uh, but I, I'm most recently came from a church before this where we only had like one week worth of, uh, one thing per week of stu student ministry programming. So Wednesday and Sunday, like, that's, that's rapid to me. Like, it, it feels like much more, uh, much more frenetic of a pace. Frenetic is the wrong word, but like, the frequency is just doubled, right? It's from one time a week to not two times a week, Sunday, Wednesday, Sunday, Wednesday. And those gaps are shorter. And so to get my things done in between those two are quicker. And so, like I said, I'm always turning around and finding myself like, Oh, you know, I'm recording this on a Tuesday night, tomorrow morning, uh, is Wednesday, I'll be at church all day long. \n\nNick Clason (10:51):\nAnd then, because I'm at church all day long on Wednesday, um, I will work most of my day on Thursday and be off on Friday. I gotta get everything between, you know, tomorrow and Thursday ready and locked and loaded for Sunday. And I may in fact get some stuff ready and locked and loaded for Sunday, tomorrow, on Wednesday before I ever even, uh, you know, host the next event. I'm two events ahead, right? And that's, if I'm really, you know, most people say, Oh, it's if you're really well planned and that's, you're really on top of things. And, and I like to think I am. However, that there, you know, there's always, like, you always work best under pressure. Um, there's actually like a psychological term of that called like forced focus. And so if you're forced to focus, like as you're zeroing in on an event, no matter how good, and well you are planned out, like, you'll come up with something, you're like, Shoot, it was a good idea. \n\nNick Clason (11:47):\nI should have done that. You know, So anyway, all that right? Aha. That to be said, What, why are we doing church? Like, we're not in the event business, but we are a little bit, right? And here's why. This is a hybrid conversation because, uh, 10, even 10 years ago, maybe like 20 at the most, right? The way to gather together in the way to disseminate, uh, information, theological information, with the exception of the Bible in like print pieces, using printing press, books, magazines, whatever, newspaper articles, like the only way to distribute that information was through the local church. And so thus, the regular gathering was really important because you'd come together and maybe the church would have access to these print pieces of these magazines. They'd get 'em in bulk or whatever, and they'd provide them for their parishioners, their congregation members. But now, since the advent of the internet, all that stuff is available to people. \n\nNick Clason (12:51):\nAnd so the novelty of church or the uniqueness that it brought, it, it almost feels like it's not there as much. And then again, what are we doing? Like, we're making disciples through the context of hosting events. And I, I, I, I think events matter, and I think they're important. Um, you know, but like, like I, I told you a couple episodes ago, go back and listen to it where I said, Hey, here's what we're, you know, trying to do on social media or whatever, Um, trying to launch some stuff. I just pulled TikTok open on my account, and that's why you heard some background noise on that. Um, and I'm gonna do it again right here, but, um, listen, like I, we posted a like sermon, uh, recap deal, um, couple weeks ago, and I had a 437 views on, on one of those, right? \n\nNick Clason (13:49):\nThat's one of my higher ones. That's, that's, you know, better than most. But here's the thing that's kind of crazy. Think about like, when I gather all my students together, um, I have like a hundred, a hundred students, and that's, that's good, right? That's, that's pretty big. Um, some, you know, somewhere between 102 hundred students all together, if everyone showed up, you, if you're a youth pastor, you know how this goes, right? And so, uh, what's more advantageous? Well, I know, I know the students in my room, so I have a captive audience. I'm able to disciple them a little bit better. I'm able to craft the message, um, so that they hear what, you know, maybe they need to hear whatever they're like struggling with or through. However, like the reach on TikTok is like five times that with that one video. You know, some videos are smaller, like, you know, the most recent one I think had like 19. \n\nNick Clason (14:44):\nSo it's, it's obviously a lot, a lot smaller. And, uh, TikTok is less about who you follow and more about being, being discovered. And so, um, what is the next step for those audience members and all that stuff. All all that being said, like I know I find myself being challenged to be a disciple maker, be a dis be a disciple myself, of Jesus, and out of the overflow of that, make more and better disciples of him. And the, the context or the fabric, which with which at least the majority of the time of my job is soaked into, is through executing and, um, planning events, maintaining a physical facility, and, you know, worrying about branding, messaging, signage, like all those ancillary pieces. And you know, when it's all said and done, like officially on my, like, I don't, I don't have a time sheet, I'm salaried, right? \n\nNick Clason (15:53):\nBut if I did like on my time sheet, like Sunday mornings with students is probably like two hours. And then Wednesday nights with students is another like two hours. And if I'm like a really good youth pastor and I'm like getting coffee or going to football games, let's say that's another like two to four hours. Like in my 40 hour week, I spend eight, eight hours a great week, maybe 10 hours if I'm like super over the top, like really on it with actual teenagers. And like, I get it, right? Like in Ephesians, Paul said, Equipped the saints for works and acts of service. And like you heard, to have a hundred, a hundred plus kids, like, and we have small group leaders that, you know, it's, it's technically their job on our, in our pipeline to like, make that happen. But like, call to make disciples. \n\nNick Clason (16:45):\nAnd so again, I say all this to say like, I'm not disgruntled, not angry. I love my church. And quite frankly, like I'm here because I'm so passionate about this hybrid stuff and in marrying like the digital with the physical, not because I love digital so much, cuz I really don't, but because I think that, well, I know that there's 167 other hours a week that the one hour a week that kids are sitting in our service, in my church I have too. So 166 hours in addition in a student's life, what am I doing then? How am I reaching a student where they are? How are they learning, growing, developing deeper into the core characters of Christ and doing the things that he challenged them to do? How else are they coming across those things? If it's not just a wins in night when they're in the building with me, or on a Sunday morning when they're in the building with me. Like when else are they being challenged by their youth pastor, by their church to live out their faith, to live out their faith, to learn the knowledge, to understand the things and tenants of the Bible, but \n\nNick Clason (17:48):\nAlso then to carry out that message to their friends, to reach their friends who are far from Jesus, to, to share the message of hope, the gospel with their friends who don't know him, to grow deeper in their relationship, to hone their skills, their character, so that it mirrors more closely like Christ to, to follow what, what his mission was that he laid out. I mean, this is so much more than how do I return in my receipts and how do I learn the softwares in the systems? Like I get it, right? Like at church is an organization. And without those things, you know, it would probably be far less effective. I get it. And you know, it's, it, it, maybe it's just a necessary evil, I don't know. Um, but it's just, it's something that got me thinking, like, you know, sit in a staff meeting today and we're just going over tons and tons of logistics and you know, like I said, I love my job. \n\nNick Clason (18:45):\nI have a really great job, and they're, they're allowing us to think outside the box and allowing us to break the mold a little bit. And so I'm, I'm really grateful for that. Um, but I just wonder if sometimes church, not just my church, all churches get a sucked into the tyranny of the urgent and b, turn into event makers as opposed to makers of disciples, builders of disciples, crafting, honing the next generation to look and act more like the person of Jesus. Like that's, that was his commission. So if we start with that, if we, if we start with the why, like why do we do this? And is an event the most effective way to do it? Probably, Or at least, at least if it's not, it's, it's a part of a hybrid solution to what the future looks like. And I don't have all the answers. \n\nNick Clason (19:38):\nAnd that's you. That's, I think that's why I'm coming across passionate and potentially angry. I'm not angry. I'm really not. I'm just, I, I'm really, I'm right now I'm gonna study provided through my church about 50 days through the life of Christ. It's an amazing study. I've done it before. I'm doing it again, just being reminded about how intentional Jesus was about investing in people living life with his disciples and modeling for them what his ministry model was. And, and then I turn around and I'm, you know, I'm having to like, figure out how to like submit her a seat cuz I've never done it before. Cuz you know, I always had my admin do it. And, uh, she, she recently left and started a new job somewhere else. And so we're looking for one. And you know, I'm like slugging through that a little bit and I'm like, man, I get it. \n\nNick Clason (20:28):\nLike right. It's necessary. And if anyone, if anyone from where I work hears this, they're gonna like, think I'm just this ungrateful, you know, complaining guy. Like I'm not, I'm really not. I'm just, I'm wrestling with like, what's the most important and how do we, how do we create something to respond to the tyranny of the urgent while not losing ourselves in the making of disciples. And I think that that's, I think every youth pastor, I think every pastor, every person in vocational ministry feels that tension at some point. So if you're in vocational ministry, let me hear it from you. Um, we're in this together and like I said, I love where I work. I don't have all the answers, um, but it's just something that got me thinking today. So I don't know. Listen bro, this is like a stream of consciousness. Like, I don't know if I'm gonna have chapter markers for this at the end of the day. Like this is just me rambling talking for 20 minutes. So if you found a helpful, let me know. Reach out on Twitter at hybrid ministry or, uh, swing by the website, hybridministry.xyz. Uh, and until next time, we'll talk to you later. Peace out my friends.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick recounts some of his most recent experiences, and pokes the question at: \u0026quot;Why are we doing, what we\u0026#39;re doing in churches?\u0026quot; If our ultimate aim is disciple-making (Mt 28) then is the method we\u0026#39;re operating in a church the most effective form of doing that?\u003c/p\u003e\n\n\u003cp\u003eFollow us on Twitter at \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nOr online at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWhat is up everybody. And welcome back to another episode of the Hybrid Ministry Podcast. On today\u0026#39;s episode, I just wanted to have a quick conversation, a brain dump, if you will, about why we do what we do as Christians in church. And you know what I mean by that is there\u0026#39;s a lot of moving parts in any organization if you\u0026#39;re running a business or if you\u0026#39;re an accountant or if you run a plumbing company or whatever, right? There\u0026#39;s logistics, there\u0026#39;s email, there\u0026#39;s it, there\u0026#39;s booking, there\u0026#39;s scheduling, there\u0026#39;s accounting, there\u0026#39;s marketing, there\u0026#39;s branding and color schemes and merchandising and content creation and social media. I mean, there\u0026#39;s a million layers to everything, and the church is not exempt from that. And so what I wanna do, like I said, give just a quick little brain dump here. This is something that\u0026#39;s been swirling around in my brain. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:09):\u003cbr\u003e\nI am your host, Nick Clason. If you and I have not had a chance to meet, so excited that you\u0026#39;re jumping on this, uh, podcast with me today. Um, I, we, we, we, uh, have this podcast, the Hybrid Ministry Podcast, because we are attempting to live life out in a hybrid sort of way. We don\u0026#39;t live in a physical only world anymore, but we don\u0026#39;t live in a digital only world either. How do we marry those two things together? And how do we create a hybrid sort of experience, uh, for the people that we\u0026#39;re trying to reach? Because, you know, me, my story, like I\u0026#39;m a pastor, and so I\u0026#39;ve been called by God to reach people, make disciples, um, and share with them the mi, the mission, message, and hope found only in Jesus. And so how do we do that? And so for, you know, the majority of our lifetime, uh, we\u0026#39;ve done that through the local body, um, of the church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:03):\u003cbr\u003e\nAnd I believe that that\u0026#39;s, that\u0026#39;s a theological, um, understanding of what we have going on, right? Like the theological implications, Hebrew chapter 10, verse 24 and 25, Let us consider how we may spur one another on toward love and good deeds. Not giving up meeting together is somewhere in the habit of doing, but encouraging one another in all the more, as you see the day approaching, it\u0026#39;s a biblical mandate for us to do life together. And by no means am I proposing that we don\u0026#39;t do that. Um, so like I said, I\u0026#39;m a pastor, um, specifically I\u0026#39;m a youth pastor, uh, work in the Dallas, Texas area. And I just started a new job, started a new job, um, at, uh, going on two months now at this point. But the first month was, uh, remote and traveling back and forth between Dallas and Chicago, where I, I lived before. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:56):\u003cbr\u003e\nAnd so, yeah, I really only feel like I\u0026#39;ve been here like 20 something days or whatever since, you know, since I was able to kind of get in here full time and get things going. So, you know, one of the, and, and listen, before I jump into this, this could feel like a slight or a, you know, a dig at the church I\u0026#39;m at, or the churches that I\u0026#39;ve been in in my lifetime. And the fact is I\u0026#39;m very thankful for every single opportunity that I\u0026#39;ve been given. Um, I see how every, uh, stop in my journey, in my career, uh, has led me to a very specific spot in my life and how God has orchestrated, um, and paved those ways. And so, you know, there\u0026#39;s some, uh, there\u0026#39;s some jobs that I\u0026#39;ve had, you know, that, that have some hurt. Um, and there\u0026#39;s definitely like some moments in my life and in my ministry career that, um, I\u0026#39;ve, you know, I\u0026#39;ve struggled with or whatever. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:01):\u003cbr\u003e\nUm, but I\u0026#39;m thankful for each and every stop along the way. I\u0026#39;m thankful for what I\u0026#39;ve learned at each and every stop along the way, um, and how the Lord has used that to grow me and give me just a, a perspective. And so I say all that to say what I\u0026#39;m about to say. Uh, like I said, may seem like I\u0026#39;m poking holes, like I\u0026#39;m digging, like I\u0026#39;m frustrated and I want as much as I can to preface that and say, I\u0026#39;m really, I\u0026#39;m not okay, especially if you\u0026#39;re my boss or HR person and you\u0026#39;re signing my paycheck, very appreciative for the job that you\u0026#39;ve given me. But what I\u0026#39;ve most recently, especially in this most recent onboarding, and so where I work now, I\u0026#39;m thrilled. I love my job. I love what I do. Um, I love, you know, they believe in me and they\u0026#39;re giving me opportunities to go out and run and innovate and try some stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:57):\u003cbr\u003e\nAnd so for that, I\u0026#39;m incredibly thankful. Um, however, a lot of this stuff is popping up in my brain because of the fact that I\u0026#39;m starting somewhere new. And so, while I\u0026#39;m incredibly thankful what I\u0026#39;m about to say when I\u0026#39;m about to kind of like, um, I dunno, shine a light on, if you will, may seem like I\u0026#39;m aiming it at the church that I\u0026#39;m currently employed at. And by no means am I trying to, like I said, shine a light and be frustrated, whatever. So I think of caveat of that enough, it\u0026#39;s been like two minutes of caveat, so you\u0026#39;re probably ready to hear what I\u0026#39;m about to say. So in the whole onboarding process, um, actually, lemme see if I can pull it up. Um, in my email, when I first started, I got, um, information on how to set up, uh, my account for our church database, church management software. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:54):\u003cbr\u003e\nUm, I also got information on all my benefits, which obviously I need that, and I\u0026#39;m grateful for, and I\u0026#39;m thankful for, right? Um, let\u0026#39;s see, what else do I, I got, I got information on, uh, how to join, like the staff, um, info portal, like, um, it\u0026#39;s called leader, Uh, you know, so it\u0026#39;s like that plus like, uh, what\u0026#39;s, you know, uh, development and stuff like that. Um, email, um, expenses, a couple of different portals for expenses. Um, and then our request, uh, system, which is like requests and calendars, maintenance things. Um, and I\u0026#39;m trying to think what else. Oh, there\u0026#39;s, then there\u0026#39;s task management software, um, that I had to learn. Then there\u0026#39;s keys and there\u0026#39;s fobs, uh, to get into doors. And then there\u0026#39;s meetings with like department heads, you know, so like, um, how do we, in our, like I\u0026#39;m a youth pastor, so how do we, um, interact with the tech team? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:57):\u003cbr\u003e\nHow do we interact with the worship team? How do we interact with the creative team? How do we interact with the communications team and how do we interact with the facilities team? Um, a lot of the answers to that fall under the systems and like portals that I just listed out. Um, however, there\u0026#39;s another like meeting to just sort of like a get to know people and then be like, um, kind of hash it out, chat it out, right? And so I, again, I say all that to say like, there\u0026#39;s a lot of focus on those things. And as a pastor, um, Jesus committed all of his disciples, including pastors, to go make disciples, make more disciples of all nations, baptizing them, teaching them, commanding them. Any promise that he\u0026#39;ll be with us, promise us his presence. I\u0026#39;ll be with you always to the very end of the age. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:53):\u003cbr\u003e\nIt\u0026#39;s Matthew, uh, 28, 18 through 20. So I, I think, again, caveat, love, love my job. I think anyone that you\u0026#39;re like questioning, like, why do we need this? Why do we, that this, the other thing, Well, those processes help make us more efficient so that we can, um, not waste time on details and tasks, and those things don\u0026#39;t get dropped. And so then thus, therefore, we can be more effective and freed up to make disciples great. I mean, I agree with that. I agree with that on paper. Okay. And then, um, you know, you think about, think about like, what do we do as the church, right? So if I sit down, I\u0026#39;m like, Hey, I need to understand what my role as a youth pastor is in relation to worship, in relation to tech, in relation to facilities, right? Like, what does that, why, why is all that important? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:57):\u003cbr\u003e\nWell, because I\u0026#39;m gonna be using the building. So we need the sound, the lights, the worship, the music, the facility to be ready, set up for a, you know, for what? For our event. Well, what\u0026#39;s the purpose of our event? Well, that\u0026#39;s to make disciples, right? It\u0026#39;s really easy. And Ayanna, I can\u0026#39;t remember who coined this term, you know, but I\u0026#39;m sure you\u0026#39;ve heard it before, right? There\u0026#39;s, there\u0026#39;s the tyranny of the urgent, right? There\u0026#39;s always something more urgent, pressing. Like right now, I\u0026#39;m looking at my computer and I have one big red, uh, bubble on my email saying I have an unread email. And my human inclination, in fact, like computer companies, software companies, like they, they build it this way to give it like this, like, you know, urgency type of thing. So it\u0026#39;s like, Oh, I gotta check that notification, right? That\u0026#39;s, that\u0026#39;s always the case. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:55):\u003cbr\u003e\nWe\u0026#39;re always looking to figure out like, what is the most important thing? What do we need to handle most? And so in my church, we meet on Wednesday nights, we also meet on Sunday mornings. And so, and that\u0026#39;s, I\u0026#39;ve had that rhythm before. Uh, but I, I\u0026#39;m most recently came from a church before this where we only had like one week worth of, uh, one thing per week of stu student ministry programming. So Wednesday and Sunday, like, that\u0026#39;s, that\u0026#39;s rapid to me. Like, it, it feels like much more, uh, much more frenetic of a pace. Frenetic is the wrong word, but like, the frequency is just doubled, right? It\u0026#39;s from one time a week to not two times a week, Sunday, Wednesday, Sunday, Wednesday. And those gaps are shorter. And so to get my things done in between those two are quicker. And so, like I said, I\u0026#39;m always turning around and finding myself like, Oh, you know, I\u0026#39;m recording this on a Tuesday night, tomorrow morning, uh, is Wednesday, I\u0026#39;ll be at church all day long. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:51):\u003cbr\u003e\nAnd then, because I\u0026#39;m at church all day long on Wednesday, um, I will work most of my day on Thursday and be off on Friday. I gotta get everything between, you know, tomorrow and Thursday ready and locked and loaded for Sunday. And I may in fact get some stuff ready and locked and loaded for Sunday, tomorrow, on Wednesday before I ever even, uh, you know, host the next event. I\u0026#39;m two events ahead, right? And that\u0026#39;s, if I\u0026#39;m really, you know, most people say, Oh, it\u0026#39;s if you\u0026#39;re really well planned and that\u0026#39;s, you\u0026#39;re really on top of things. And, and I like to think I am. However, that there, you know, there\u0026#39;s always, like, you always work best under pressure. Um, there\u0026#39;s actually like a psychological term of that called like forced focus. And so if you\u0026#39;re forced to focus, like as you\u0026#39;re zeroing in on an event, no matter how good, and well you are planned out, like, you\u0026#39;ll come up with something, you\u0026#39;re like, Shoot, it was a good idea. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:47):\u003cbr\u003e\nI should have done that. You know, So anyway, all that right? Aha. That to be said, What, why are we doing church? Like, we\u0026#39;re not in the event business, but we are a little bit, right? And here\u0026#39;s why. This is a hybrid conversation because, uh, 10, even 10 years ago, maybe like 20 at the most, right? The way to gather together in the way to disseminate, uh, information, theological information, with the exception of the Bible in like print pieces, using printing press, books, magazines, whatever, newspaper articles, like the only way to distribute that information was through the local church. And so thus, the regular gathering was really important because you\u0026#39;d come together and maybe the church would have access to these print pieces of these magazines. They\u0026#39;d get \u0026#39;em in bulk or whatever, and they\u0026#39;d provide them for their parishioners, their congregation members. But now, since the advent of the internet, all that stuff is available to people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:51):\u003cbr\u003e\nAnd so the novelty of church or the uniqueness that it brought, it, it almost feels like it\u0026#39;s not there as much. And then again, what are we doing? Like, we\u0026#39;re making disciples through the context of hosting events. And I, I, I, I think events matter, and I think they\u0026#39;re important. Um, you know, but like, like I, I told you a couple episodes ago, go back and listen to it where I said, Hey, here\u0026#39;s what we\u0026#39;re, you know, trying to do on social media or whatever, Um, trying to launch some stuff. I just pulled TikTok open on my account, and that\u0026#39;s why you heard some background noise on that. Um, and I\u0026#39;m gonna do it again right here, but, um, listen, like I, we posted a like sermon, uh, recap deal, um, couple weeks ago, and I had a 437 views on, on one of those, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:49):\u003cbr\u003e\nThat\u0026#39;s one of my higher ones. That\u0026#39;s, that\u0026#39;s, you know, better than most. But here\u0026#39;s the thing that\u0026#39;s kind of crazy. Think about like, when I gather all my students together, um, I have like a hundred, a hundred students, and that\u0026#39;s, that\u0026#39;s good, right? That\u0026#39;s, that\u0026#39;s pretty big. Um, some, you know, somewhere between 102 hundred students all together, if everyone showed up, you, if you\u0026#39;re a youth pastor, you know how this goes, right? And so, uh, what\u0026#39;s more advantageous? Well, I know, I know the students in my room, so I have a captive audience. I\u0026#39;m able to disciple them a little bit better. I\u0026#39;m able to craft the message, um, so that they hear what, you know, maybe they need to hear whatever they\u0026#39;re like struggling with or through. However, like the reach on TikTok is like five times that with that one video. You know, some videos are smaller, like, you know, the most recent one I think had like 19. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:44):\u003cbr\u003e\nSo it\u0026#39;s, it\u0026#39;s obviously a lot, a lot smaller. And, uh, TikTok is less about who you follow and more about being, being discovered. And so, um, what is the next step for those audience members and all that stuff. All all that being said, like I know I find myself being challenged to be a disciple maker, be a dis be a disciple myself, of Jesus, and out of the overflow of that, make more and better disciples of him. And the, the context or the fabric, which with which at least the majority of the time of my job is soaked into, is through executing and, um, planning events, maintaining a physical facility, and, you know, worrying about branding, messaging, signage, like all those ancillary pieces. And you know, when it\u0026#39;s all said and done, like officially on my, like, I don\u0026#39;t, I don\u0026#39;t have a time sheet, I\u0026#39;m salaried, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:53):\u003cbr\u003e\nBut if I did like on my time sheet, like Sunday mornings with students is probably like two hours. And then Wednesday nights with students is another like two hours. And if I\u0026#39;m like a really good youth pastor and I\u0026#39;m like getting coffee or going to football games, let\u0026#39;s say that\u0026#39;s another like two to four hours. Like in my 40 hour week, I spend eight, eight hours a great week, maybe 10 hours if I\u0026#39;m like super over the top, like really on it with actual teenagers. And like, I get it, right? Like in Ephesians, Paul said, Equipped the saints for works and acts of service. And like you heard, to have a hundred, a hundred plus kids, like, and we have small group leaders that, you know, it\u0026#39;s, it\u0026#39;s technically their job on our, in our pipeline to like, make that happen. But like, call to make disciples. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:45):\u003cbr\u003e\nAnd so again, I say all this to say like, I\u0026#39;m not disgruntled, not angry. I love my church. And quite frankly, like I\u0026#39;m here because I\u0026#39;m so passionate about this hybrid stuff and in marrying like the digital with the physical, not because I love digital so much, cuz I really don\u0026#39;t, but because I think that, well, I know that there\u0026#39;s 167 other hours a week that the one hour a week that kids are sitting in our service, in my church I have too. So 166 hours in addition in a student\u0026#39;s life, what am I doing then? How am I reaching a student where they are? How are they learning, growing, developing deeper into the core characters of Christ and doing the things that he challenged them to do? How else are they coming across those things? If it\u0026#39;s not just a wins in night when they\u0026#39;re in the building with me, or on a Sunday morning when they\u0026#39;re in the building with me. Like when else are they being challenged by their youth pastor, by their church to live out their faith, to live out their faith, to learn the knowledge, to understand the things and tenants of the Bible, but \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:48):\u003cbr\u003e\nAlso then to carry out that message to their friends, to reach their friends who are far from Jesus, to, to share the message of hope, the gospel with their friends who don\u0026#39;t know him, to grow deeper in their relationship, to hone their skills, their character, so that it mirrors more closely like Christ to, to follow what, what his mission was that he laid out. I mean, this is so much more than how do I return in my receipts and how do I learn the softwares in the systems? Like I get it, right? Like at church is an organization. And without those things, you know, it would probably be far less effective. I get it. And you know, it\u0026#39;s, it, it, maybe it\u0026#39;s just a necessary evil, I don\u0026#39;t know. Um, but it\u0026#39;s just, it\u0026#39;s something that got me thinking, like, you know, sit in a staff meeting today and we\u0026#39;re just going over tons and tons of logistics and you know, like I said, I love my job. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:45):\u003cbr\u003e\nI have a really great job, and they\u0026#39;re, they\u0026#39;re allowing us to think outside the box and allowing us to break the mold a little bit. And so I\u0026#39;m, I\u0026#39;m really grateful for that. Um, but I just wonder if sometimes church, not just my church, all churches get a sucked into the tyranny of the urgent and b, turn into event makers as opposed to makers of disciples, builders of disciples, crafting, honing the next generation to look and act more like the person of Jesus. Like that\u0026#39;s, that was his commission. So if we start with that, if we, if we start with the why, like why do we do this? And is an event the most effective way to do it? Probably, Or at least, at least if it\u0026#39;s not, it\u0026#39;s, it\u0026#39;s a part of a hybrid solution to what the future looks like. And I don\u0026#39;t have all the answers. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:38):\u003cbr\u003e\nAnd that\u0026#39;s you. That\u0026#39;s, I think that\u0026#39;s why I\u0026#39;m coming across passionate and potentially angry. I\u0026#39;m not angry. I\u0026#39;m really not. I\u0026#39;m just, I, I\u0026#39;m really, I\u0026#39;m right now I\u0026#39;m gonna study provided through my church about 50 days through the life of Christ. It\u0026#39;s an amazing study. I\u0026#39;ve done it before. I\u0026#39;m doing it again, just being reminded about how intentional Jesus was about investing in people living life with his disciples and modeling for them what his ministry model was. And, and then I turn around and I\u0026#39;m, you know, I\u0026#39;m having to like, figure out how to like submit her a seat cuz I\u0026#39;ve never done it before. Cuz you know, I always had my admin do it. And, uh, she, she recently left and started a new job somewhere else. And so we\u0026#39;re looking for one. And you know, I\u0026#39;m like slugging through that a little bit and I\u0026#39;m like, man, I get it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:28):\u003cbr\u003e\nLike right. It\u0026#39;s necessary. And if anyone, if anyone from where I work hears this, they\u0026#39;re gonna like, think I\u0026#39;m just this ungrateful, you know, complaining guy. Like I\u0026#39;m not, I\u0026#39;m really not. I\u0026#39;m just, I\u0026#39;m wrestling with like, what\u0026#39;s the most important and how do we, how do we create something to respond to the tyranny of the urgent while not losing ourselves in the making of disciples. And I think that that\u0026#39;s, I think every youth pastor, I think every pastor, every person in vocational ministry feels that tension at some point. So if you\u0026#39;re in vocational ministry, let me hear it from you. Um, we\u0026#39;re in this together and like I said, I love where I work. I don\u0026#39;t have all the answers, um, but it\u0026#39;s just something that got me thinking today. So I don\u0026#39;t know. Listen bro, this is like a stream of consciousness. Like, I don\u0026#39;t know if I\u0026#39;m gonna have chapter markers for this at the end of the day. Like this is just me rambling talking for 20 minutes. So if you found a helpful, let me know. Reach out on Twitter at hybrid ministry or, uh, swing by the website, hybridministry.xyz. Uh, and until next time, we\u0026#39;ll talk to you later. Peace out my friends.\u003c/p\u003e","summary":"In this episode, Nick recounts some of his most recent experiences, and pokes the question at: \"Why are we doing, what we're doing in churches?\" If our ultimate aim is disciple-making (Mt 28) then is the method we're operating in a church the most effective form of doing that?","date_published":"2022-10-27T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/58d1f131-3858-4262-8f4a-7f0e9796ccdb.mp3","mime_type":"audio/mpeg","size_in_bytes":31209916,"duration_in_seconds":1300}]},{"id":"1255f396-3546-4f11-99e4-4c9741b1e94b","title":"Episode 014: How to bridge the Generation Gap, Using Digital to Enhance Physical Ministry, and are small groups the new outreach?","url":"https://www.hybridministry.xyz/014","content_text":"SUMMARY\nIn this episode, Nick discusses the stark generation gap that is growing. In addition to that he explores and discusses how to use digital methods to enhance in the in-person ministry experience. And finally, he poses the question and idea: Are small groups the best new outreach method?\n\nFollow us on Twitter at http://www.twitter.com/hybridministry or online at http://www.hybridministry.xyz\n\nTIMECODES\n00:00-01:58 Intro\n01:58-07:50 How to Bridge the Generation Gap between Gen Xers, Millennials and Gen Z\n07:50-12:53 How to use digital to enhance in-person ministry\n12:53-18:57 Are small groups the best new form for outreach?\n18:57-19:34 Outro\n\nSHOWNOTES\nhttps://careynieuwhof.com/episode527/\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. Once again, another solo pod. Matt got him from Spain, um, and he wasn't sure about like his computer situation, but he got it. Uh, um, he's got one, he doesn't have a login yet for it, so that's a little bit problematic. But, uh, you know, once he starts getting settled in and stuff like that, he said he should be good to go. So, uh, one of my all time favorite podcasts is the Carry and New H Leadership podcast has subscribe to it, listen to it. Um, I, I wanna say every week, but it's not like on demand listening per se, it's more just like, Oh, I'll get to it whenever something else isn't there. Um, but I'm a pretty regular and consistent listener. He headed, uh, Dr. Tim Elmore on one of his most recent podcasts, talking about Generation Z. \n\nNick Clason (00:57):\nSo, just got me thinking. Let's talk, let's chat Gen Z today. Let's talk a little bit about that. Let's talk a little bit about some of the distinctives between them and some of the older, different, newer generations. So that's what we're gonna talk about today. Um, hopefully, I don't know, I don't wanna promise anything. Maybe next week, Matt will be back. Um, started, we started talking and circling around the drain about what it would look like to schedule. He, uh, he's in Colorado now. I'm in Texas, and so he's an hour earlier. So, you know, someone's getting up early. It's probably me, I'm not gonna lie. But anyway, uh, that is, that's what is, today we're gonna talk about Generation Gap. What's the difference between Boomers Xers, millennials, and Generation Z? We're gonna talk about how you can use digital to enhance your in-person experiences. And finally, we're gonna talk about how small is the new outreach plan and method that Generation Z is interested in. So let's go. \n\nNick Clason (02:00):\nAll right, what's up, everybody? Uh, let's talk generation Gap. Um, how many of you have ever, uh, wanted to work from home, um, versus work in the office? I think almost all of us are interested in the hybrid work environment type of thing, but most of us work for a corporation, for a man that requires us to be in the office. Um, think about this. Um, I have worked in a couple of churches where there is a paid for gigantic storage server, and that storage server is only available if you are on the church wifi network. That is an office mentality. Compare that to, you know, two terabytes of Google Drive storage for $6 a year that you can get, you know, um, or a Dropbox office account or, uh, 20 terabytes of Google Drive storage or, you know, any of the other numerable cloud-based storage options. \n\nNick Clason (03:05):\nYou know, it's funny because like, I think this, this, this, uh, depiction can be most best portrayed through the comparison between Microsoft and Google. Okay? So, uh, let's just do some comparisons. Microsoft, they started it. They were a part of the office culture. Every office in the world in America has Microsoft Office. Every one of us is forced to use Microsoft Office or Microsoft Outlook or something like that. Okay? And so you have those products, you have those things. They were the industry standard, then comes along Google, what's the difference? Well, everything in Google is browser based. That's so, that was so foreign to Microsoft. Everything was programmatic. Everything was, um, something that you had to install, put on your hard drive, okay? And so then Google begins to compete with Microsoft, right? So they create Google Docs, Google Sheets, Google Slides. Guys, I'm telling you, as a youth pastor, I have teenagers who don't even know how to open Microsoft product. \n\nNick Clason (04:08):\nBut here's the thing, they don't actually need to, like, there are, there are just ever so slightly a few limitations between a Google, like, I think the biggest one I see is the Google Slides and Microsoft PowerPoint, but not much. I've had kids who have like, let teach or whatever, build full on presentations in Google Slides, and then they just send it to me. It's a usable, it is a presentable, it is a, uh, it is a, a product that has now competed with, with Microsoft's office, right? Microsoft's office has since tried to adapt and change. And so they've tried to create documents, word, Excel, and the like that you can edit, um, as you go so that like multiple contributors can view as those edits are taking place. Here's the thing, the reality is that Google is a superior product, and we all know it. \n\nNick Clason (05:01):\nMy favorite story about this is last summer, um, at the church I was at before they had switched everybody over to Microsoft Teams as a collaboration method, which teams was fine from a chat perspective. It's like slack light in my personal opinion. But, uh, what we would put all of our storage for like our camp messages in a Microsoft team's folder that was built through SharePoint, which is Microsoft's thing. Not one drive not to be confused with one drive again, so, so clear. I know. Um, and so you, I I, I would make a Word document in teams with a link to a Google doc, and then I would do alma editing in Google Docs. Why did I do that? A because it was very redundant to build something in Google Docs, which is where I was doing it, which was always evolving, always updating, always auto saving, versus having to copy and paste that over into Microsoft Teams every single time. \n\nNick Clason (05:57):\nAnd then remember, Oh, yeah, I gotta go over there and update that in Microsoft Teams if anyone wants to see it. So, um, I said, everything in Google Docs, there's a story of a, a kid, um, in Ohio who worked at a painting company. Um, this is, this is from the, the Timmel Moore interview. And he says that he worked for a painting company and he posted a TikTok of himself mixing some paint. No big deal. But he got like, I think over a million views on it and, and, or I'm not sure, a million followers, something big, something in the millions. And so what he did, you know what he did? He went to his executives and he said, Hey, I think we're missing out on an untapped market. Um, and I think that, you know, he presented this whole pitch and he, he was surprised. \n\nNick Clason (06:42):\nYou know why? Because not only did they not go with his idea, they fired him because they said, You're not working on your, your your bo you're stealing from company time. This is the difference we're talking about between the generation gap, the office culture versus the hybrid work environment. And I think both sides have valid agreements. I think that the office side, like, Hey, gotta get there, gotta get your work done, gotta work hard, gotta be reliable, gotta be dependable. But I think that also there are new innovative ideas. And this painter guy, he lost his job, picked up, move from Ohio down to Florida, started his own painting company. It's like that's what's gonna happen, uh, as opposed to people adapting and conforming to old school ways of, of doing things. Instead, they're just gonna pick up and they're gonna leave. So how do you keep good, meaningful talent? How do you reach Generation Z that just thinks categorically, fundamentally differently? And how do you use their creativity that they have and the, the way that they see the world and the way that they, uh, interact with online and digital and the people around them? How can you use that to your advantage? \n\nNick Clason (07:57):\nAll right, What about using digital means to enhance in-person gatherings? When we all got shut down for Covid, uh, I think everybody had to turn to digital only as the option. And how do we replicate and reproduce what make what's happening in the room or in the building or in in room programming? How do we turn that into a completely fully digital experience? And the fact of the matter is, you can't, you cannot replicate and reproduce face to face engagement. Um, but you also, and the same is true on the flip side. You cannot replicate what happens online in the room. So let's use, um, my, my marriage with my wife, for example. We have a relationship, obviously we have two kids, so obviously, um, we live in a house, we do life together, like all the things. Uh, and she's at home. We'll text her out the day. \n\nNick Clason (08:57):\nThere'll be times where, uh, she'll call me on video and be like, Hey, what do you think about this? Give me your opinions on that. Um, we'll do all those types of things, right? Uh, and there's even been times where for extended weeks, either one of us is apart from the other. I mean, when we're part, like, that's, that's hard. Like that is a challenging moment for our relationship. You know what I mean? So what, uh, cuz eventually we, like, we want to be back together. So the same is true for your churches. Like what happens in a small group setting, one on one living life together in community, um, in Ko Ania Fellowship as the Greek word is family carrying one another's burdens, praying for one another, supporting one another, encouraging one another, admonishing one another. Those things can happen digitally, but they mostly and best happen together when you're knee and knee eyeball to eyeball, able to give a hug to one another. \n\nNick Clason (10:04):\nSo how do you use what is going on online with what is also happening in the room? So how can you use Instagram to be like a recap to post pictures, to post reels, as we've talked about on this podcast multiple times to do live voting. Like one of my favorite things is to have a live vote that's taking place in Instagram stories while programming or while you're, um, in room experience is taking place. You can use some of those things to, to drive up drum up engagement. What about TikTok? What about devotionals that you put on there that are tied to the most recent message or recaps that that flesh out the most recent idea, message, whatever. Um, another one, one of my all time favorites is what about reading the Bible? You version plans. What about doing that together? If you're in a small group, what about, uh, being in a a bible study, a you version plan together. \n\nNick Clason (11:06):\nSo what if you're reading at the same time, uh, throughout the week and then you come together in person to discuss it? See, these are all ways that we create this mesh of, of real life that something is happening digitally, but it's not looking to supplant or replace what's happening online, but it's looking to strategically come in alongside it and enhance and raise the bar on the overall experience. You know, I just got like a, a brand new, uh, the brand new Google Pixel phone, man. It is a, it is the biggest phone I've ever held in my hand. Like my thumb hurts now because I am not used to the reach that is required on me. But like when I open the home screen, it has the weather and then the first thing it has is it says, um, uh, projected commute, time to work, typical delays, moderate traffic. \n\nNick Clason (11:57):\nLike that's pulling directly off of Google Maps because it knows where I am and where I live, and it knows where I work and what it takes to get there, right? That's an example of a hybrid enmeshment. How can the church offer more of that? I find so often that the defacto answer for the church is come online or not Come online, come, come on Sunday, see you nine o'clock and 10 30 and that's it, right? Like, hey, like, like you got an amazing tagline. Like, we wanna reach all people for all generations to know, follow, seek, and become great disciples of Jesus Christ. That's great. If it's catchy, better, whatever. And then what's the actions of, what's the call to action immediately out of that come to church? How can you use the digital resources that you have around you to enhance that, um, and to create moments where students, people, your congregants can connect with you and God throughout the other days of the week? \n\nNick Clason (13:05):\nAll right? I'm wondering if small is the new outreach method. When I was growing up in youth group, the outreach method was let's rent out a laser tag place. Let's, um, charge everybody five bucks. And for every friend you bring, it's a dollar off. And so if you bring five friends, you and all your friends get to go for a hundred percent completely free. You get unlimited video games, unlimited pizza, unlimited soda as much as you want. That was an amazing outreach event when I was a kid. Or yuck night, we get to throw, uh, food at 500 of our least closest friends and strangers, and we're walking away with mashed potatoes in our ears and we have to go home and we have to shower and take care of it and all this stuff, right? Like, what if those are not the most effective outreach tools anymore? \n\nNick Clason (13:57):\nA recent study on Gen Z, um, and I, I may have referenced this before, I think I probably did from Crossroads Church in Cincinnati, they were able to conduct a survey of students that were still under the age of 18. So a lot of our Gen Z data is of Gen Zers, who are over the age of 18 because of consent reasons, but crossroads through their data department at their church, were able to survey the kids and granted in their church, So this is, you know, regional Cincinnati, um, but they're 76% of their non-churched generation Z students under the age of 18. So kids that are like viable eligible for their, uh, youth group or whatever, 76% of the not connected to church students said that they preferred smaller gatherings versus large parties. Our default I feel often in church, especially in youth ministry, is how are we gonna reach people? \n\nNick Clason (14:53):\nLet's throw a big party. I mean that, gosh, it is so ingrained in me, like it is so hard to even break that. Like next week we're having a costume party. And so I'm thinking all the things, I'm pulling out all the stops, I'm doing all the hype. But the reality is like, how do we create more warm and more intimate environments for students? Because we, we sat down, uh, with our upperclassmen and our student ministry and we asked them like, um, we talked about what Wednesday nights looked like, and we said the purpose of that is for a lost person to come. And they're like, Yeah, but, but my friend wouldn't come to this. And it's like, first of all, a gut punch. Boom. Oh, but b like, okay, then what? Then why are we doing this? We're doing this because some version of a teenager's friend from 10, 15, 20 years ago, my friend from when I was in high school, would've come to the programming that I'm producing, but maybe not our current students and, and church leader hear me? \n\nNick Clason (15:52):\nBecause you're like, Well, yeah, well, I'm in, I'm in, you know, I do adult ministry, or I'm the lead pastor, I'm executive pastor, whatever. Like, great. However, Generation Z is not just teenagers. They are 18, 19, 20, 21, 22, 23 years old. And, and hear me when I say this, younger millennials are also in that same age, um, demographic. And in that same way of thinking, they're looking for more warm opportunities. I'll give you an example. Just start a new church. Uh, and their moniker is we're all about connect groups. We're all about connection, connection, connect, connection. Getting a connect group. The best way to take the next step in your faith is getting a connect group. Great. I agree with that. Every single stop of ministry I've been in along the way, I've been in some form of a small group, me and my wife, it's a thing we do. \n\nNick Clason (16:41):\nWe've made it a priority. We've woven it into our schedule. We've dug deep paid for babysitters, you know, done whatever we needed to do to make that happen. Okay? Well connect groups are on Sunday morning, which is also when student ministry programming is happening. And I'm, you know, responsible to be in the room for that. So if I want to connect as a staff member, there really is, there really is no way under the, the current existing framework of the church or my wife can go, but I can't. But if she wants to serve, then we're not gonna be able to go together, right? Like, I am looking for connection. I'm looking for something. I, and so if I'm asking, right, like, hey, are there any groups that that don't meet on campus, um, or that don't meet on Sunday morning? And the answer is yes, but they're unsanctioned. \n\nNick Clason (17:35):\nLike they're not, they don't fall under the framework of the connect group strategy. They're prob they're not resourced the same way. So like, where do I find that small, like that more intimate type of gathering? And again, if, if you're, um, older and you have grown up in church in a while, like what you're probably hearing is okay, yeah, that's what you want, You're a pastor. But what's fascinating is we're hearing from our high schoolers that that's what they want to bring their friends to. Maybe not the kumbaya session, but like when their connect group does a barbecue, like they'll invite them to that when their connect group goes bowling, they'll invite them to that. When their connect group goes to laser tag, they'll invite them to that, and that's gonna be 10, 15, 20, 25 kids. But when the entire youth ministry goes to laser tag 500 kids, they're like, Nah, it's not me. \n\nNick Clason (18:28):\nI'm out not interested. And so how do we create smaller, more warm environments? And guess what, guys? Guess what, Guess what? That's easier to reproduce than the large scale of it. You know, I think for years, especially as a youth pastor at smaller churches in smaller environments, what I would do is I would look to the big guys and I'd be like, Well, once I get there, I will have made it. And then all the kids will come flocking. And, and the irony, what I realized is that's honestly been the exact opposite or the bigger it's gotten, the more challenging it's been to try and figure out how to create and make it small, warm environment. Hey, once again guys, thank you for hanging out with me today. We are on Twitter @hybridministry. We are online hybridministry.xyz because of course, hybrid ministry.com was taken not being used, but taken. So check us out on there. You can get show notes. We have full transcripts. We provide and pay for that every single week. So I hope that you're taking advantage of that. And until next time, talk to you later. See ya!","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this episode, Nick discusses the stark generation gap that is growing. In addition to that he explores and discusses how to use digital methods to enhance in the in-person ministry experience. And finally, he poses the question and idea: Are small groups the best new outreach method?\u003c/p\u003e\n\n\u003cp\u003eFollow us on Twitter at \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e or online at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:58 Intro\u003cbr\u003e\n01:58-07:50 How to Bridge the Generation Gap between Gen Xers, Millennials and Gen Z\u003cbr\u003e\n07:50-12:53 How to use digital to enhance in-person ministry\u003cbr\u003e\n12:53-18:57 Are small groups the best new form for outreach?\u003cbr\u003e\n18:57-19:34 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://careynieuwhof.com/episode527/\" rel=\"nofollow\"\u003ehttps://careynieuwhof.com/episode527/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat is up everybody? Welcome to another episode of the Hybrid Ministry podcast. Once again, another solo pod. Matt got him from Spain, um, and he wasn\u0026#39;t sure about like his computer situation, but he got it. Uh, um, he\u0026#39;s got one, he doesn\u0026#39;t have a login yet for it, so that\u0026#39;s a little bit problematic. But, uh, you know, once he starts getting settled in and stuff like that, he said he should be good to go. So, uh, one of my all time favorite podcasts is the Carry and New H Leadership podcast has subscribe to it, listen to it. Um, I, I wanna say every week, but it\u0026#39;s not like on demand listening per se, it\u0026#39;s more just like, Oh, I\u0026#39;ll get to it whenever something else isn\u0026#39;t there. Um, but I\u0026#39;m a pretty regular and consistent listener. He headed, uh, Dr. Tim Elmore on one of his most recent podcasts, talking about Generation Z. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:57):\u003cbr\u003e\nSo, just got me thinking. Let\u0026#39;s talk, let\u0026#39;s chat Gen Z today. Let\u0026#39;s talk a little bit about that. Let\u0026#39;s talk a little bit about some of the distinctives between them and some of the older, different, newer generations. So that\u0026#39;s what we\u0026#39;re gonna talk about today. Um, hopefully, I don\u0026#39;t know, I don\u0026#39;t wanna promise anything. Maybe next week, Matt will be back. Um, started, we started talking and circling around the drain about what it would look like to schedule. He, uh, he\u0026#39;s in Colorado now. I\u0026#39;m in Texas, and so he\u0026#39;s an hour earlier. So, you know, someone\u0026#39;s getting up early. It\u0026#39;s probably me, I\u0026#39;m not gonna lie. But anyway, uh, that is, that\u0026#39;s what is, today we\u0026#39;re gonna talk about Generation Gap. What\u0026#39;s the difference between Boomers Xers, millennials, and Generation Z? We\u0026#39;re gonna talk about how you can use digital to enhance your in-person experiences. And finally, we\u0026#39;re gonna talk about how small is the new outreach plan and method that Generation Z is interested in. So let\u0026#39;s go. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:00):\u003cbr\u003e\nAll right, what\u0026#39;s up, everybody? Uh, let\u0026#39;s talk generation Gap. Um, how many of you have ever, uh, wanted to work from home, um, versus work in the office? I think almost all of us are interested in the hybrid work environment type of thing, but most of us work for a corporation, for a man that requires us to be in the office. Um, think about this. Um, I have worked in a couple of churches where there is a paid for gigantic storage server, and that storage server is only available if you are on the church wifi network. That is an office mentality. Compare that to, you know, two terabytes of Google Drive storage for $6 a year that you can get, you know, um, or a Dropbox office account or, uh, 20 terabytes of Google Drive storage or, you know, any of the other numerable cloud-based storage options. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:05):\u003cbr\u003e\nYou know, it\u0026#39;s funny because like, I think this, this, this, uh, depiction can be most best portrayed through the comparison between Microsoft and Google. Okay? So, uh, let\u0026#39;s just do some comparisons. Microsoft, they started it. They were a part of the office culture. Every office in the world in America has Microsoft Office. Every one of us is forced to use Microsoft Office or Microsoft Outlook or something like that. Okay? And so you have those products, you have those things. They were the industry standard, then comes along Google, what\u0026#39;s the difference? Well, everything in Google is browser based. That\u0026#39;s so, that was so foreign to Microsoft. Everything was programmatic. Everything was, um, something that you had to install, put on your hard drive, okay? And so then Google begins to compete with Microsoft, right? So they create Google Docs, Google Sheets, Google Slides. Guys, I\u0026#39;m telling you, as a youth pastor, I have teenagers who don\u0026#39;t even know how to open Microsoft product. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:08):\u003cbr\u003e\nBut here\u0026#39;s the thing, they don\u0026#39;t actually need to, like, there are, there are just ever so slightly a few limitations between a Google, like, I think the biggest one I see is the Google Slides and Microsoft PowerPoint, but not much. I\u0026#39;ve had kids who have like, let teach or whatever, build full on presentations in Google Slides, and then they just send it to me. It\u0026#39;s a usable, it is a presentable, it is a, uh, it is a, a product that has now competed with, with Microsoft\u0026#39;s office, right? Microsoft\u0026#39;s office has since tried to adapt and change. And so they\u0026#39;ve tried to create documents, word, Excel, and the like that you can edit, um, as you go so that like multiple contributors can view as those edits are taking place. Here\u0026#39;s the thing, the reality is that Google is a superior product, and we all know it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:01):\u003cbr\u003e\nMy favorite story about this is last summer, um, at the church I was at before they had switched everybody over to Microsoft Teams as a collaboration method, which teams was fine from a chat perspective. It\u0026#39;s like slack light in my personal opinion. But, uh, what we would put all of our storage for like our camp messages in a Microsoft team\u0026#39;s folder that was built through SharePoint, which is Microsoft\u0026#39;s thing. Not one drive not to be confused with one drive again, so, so clear. I know. Um, and so you, I I, I would make a Word document in teams with a link to a Google doc, and then I would do alma editing in Google Docs. Why did I do that? A because it was very redundant to build something in Google Docs, which is where I was doing it, which was always evolving, always updating, always auto saving, versus having to copy and paste that over into Microsoft Teams every single time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:57):\u003cbr\u003e\nAnd then remember, Oh, yeah, I gotta go over there and update that in Microsoft Teams if anyone wants to see it. So, um, I said, everything in Google Docs, there\u0026#39;s a story of a, a kid, um, in Ohio who worked at a painting company. Um, this is, this is from the, the Timmel Moore interview. And he says that he worked for a painting company and he posted a TikTok of himself mixing some paint. No big deal. But he got like, I think over a million views on it and, and, or I\u0026#39;m not sure, a million followers, something big, something in the millions. And so what he did, you know what he did? He went to his executives and he said, Hey, I think we\u0026#39;re missing out on an untapped market. Um, and I think that, you know, he presented this whole pitch and he, he was surprised. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:42):\u003cbr\u003e\nYou know why? Because not only did they not go with his idea, they fired him because they said, You\u0026#39;re not working on your, your your bo you\u0026#39;re stealing from company time. This is the difference we\u0026#39;re talking about between the generation gap, the office culture versus the hybrid work environment. And I think both sides have valid agreements. I think that the office side, like, Hey, gotta get there, gotta get your work done, gotta work hard, gotta be reliable, gotta be dependable. But I think that also there are new innovative ideas. And this painter guy, he lost his job, picked up, move from Ohio down to Florida, started his own painting company. It\u0026#39;s like that\u0026#39;s what\u0026#39;s gonna happen, uh, as opposed to people adapting and conforming to old school ways of, of doing things. Instead, they\u0026#39;re just gonna pick up and they\u0026#39;re gonna leave. So how do you keep good, meaningful talent? How do you reach Generation Z that just thinks categorically, fundamentally differently? And how do you use their creativity that they have and the, the way that they see the world and the way that they, uh, interact with online and digital and the people around them? How can you use that to your advantage? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:57):\u003cbr\u003e\nAll right, What about using digital means to enhance in-person gatherings? When we all got shut down for Covid, uh, I think everybody had to turn to digital only as the option. And how do we replicate and reproduce what make what\u0026#39;s happening in the room or in the building or in in room programming? How do we turn that into a completely fully digital experience? And the fact of the matter is, you can\u0026#39;t, you cannot replicate and reproduce face to face engagement. Um, but you also, and the same is true on the flip side. You cannot replicate what happens online in the room. So let\u0026#39;s use, um, my, my marriage with my wife, for example. We have a relationship, obviously we have two kids, so obviously, um, we live in a house, we do life together, like all the things. Uh, and she\u0026#39;s at home. We\u0026#39;ll text her out the day. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:57):\u003cbr\u003e\nThere\u0026#39;ll be times where, uh, she\u0026#39;ll call me on video and be like, Hey, what do you think about this? Give me your opinions on that. Um, we\u0026#39;ll do all those types of things, right? Uh, and there\u0026#39;s even been times where for extended weeks, either one of us is apart from the other. I mean, when we\u0026#39;re part, like, that\u0026#39;s, that\u0026#39;s hard. Like that is a challenging moment for our relationship. You know what I mean? So what, uh, cuz eventually we, like, we want to be back together. So the same is true for your churches. Like what happens in a small group setting, one on one living life together in community, um, in Ko Ania Fellowship as the Greek word is family carrying one another\u0026#39;s burdens, praying for one another, supporting one another, encouraging one another, admonishing one another. Those things can happen digitally, but they mostly and best happen together when you\u0026#39;re knee and knee eyeball to eyeball, able to give a hug to one another. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:04):\u003cbr\u003e\nSo how do you use what is going on online with what is also happening in the room? So how can you use Instagram to be like a recap to post pictures, to post reels, as we\u0026#39;ve talked about on this podcast multiple times to do live voting. Like one of my favorite things is to have a live vote that\u0026#39;s taking place in Instagram stories while programming or while you\u0026#39;re, um, in room experience is taking place. You can use some of those things to, to drive up drum up engagement. What about TikTok? What about devotionals that you put on there that are tied to the most recent message or recaps that that flesh out the most recent idea, message, whatever. Um, another one, one of my all time favorites is what about reading the Bible? You version plans. What about doing that together? If you\u0026#39;re in a small group, what about, uh, being in a a bible study, a you version plan together. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:06):\u003cbr\u003e\nSo what if you\u0026#39;re reading at the same time, uh, throughout the week and then you come together in person to discuss it? See, these are all ways that we create this mesh of, of real life that something is happening digitally, but it\u0026#39;s not looking to supplant or replace what\u0026#39;s happening online, but it\u0026#39;s looking to strategically come in alongside it and enhance and raise the bar on the overall experience. You know, I just got like a, a brand new, uh, the brand new Google Pixel phone, man. It is a, it is the biggest phone I\u0026#39;ve ever held in my hand. Like my thumb hurts now because I am not used to the reach that is required on me. But like when I open the home screen, it has the weather and then the first thing it has is it says, um, uh, projected commute, time to work, typical delays, moderate traffic. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:57):\u003cbr\u003e\nLike that\u0026#39;s pulling directly off of Google Maps because it knows where I am and where I live, and it knows where I work and what it takes to get there, right? That\u0026#39;s an example of a hybrid enmeshment. How can the church offer more of that? I find so often that the defacto answer for the church is come online or not Come online, come, come on Sunday, see you nine o\u0026#39;clock and 10 30 and that\u0026#39;s it, right? Like, hey, like, like you got an amazing tagline. Like, we wanna reach all people for all generations to know, follow, seek, and become great disciples of Jesus Christ. That\u0026#39;s great. If it\u0026#39;s catchy, better, whatever. And then what\u0026#39;s the actions of, what\u0026#39;s the call to action immediately out of that come to church? How can you use the digital resources that you have around you to enhance that, um, and to create moments where students, people, your congregants can connect with you and God throughout the other days of the week? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:05):\u003cbr\u003e\nAll right? I\u0026#39;m wondering if small is the new outreach method. When I was growing up in youth group, the outreach method was let\u0026#39;s rent out a laser tag place. Let\u0026#39;s, um, charge everybody five bucks. And for every friend you bring, it\u0026#39;s a dollar off. And so if you bring five friends, you and all your friends get to go for a hundred percent completely free. You get unlimited video games, unlimited pizza, unlimited soda as much as you want. That was an amazing outreach event when I was a kid. Or yuck night, we get to throw, uh, food at 500 of our least closest friends and strangers, and we\u0026#39;re walking away with mashed potatoes in our ears and we have to go home and we have to shower and take care of it and all this stuff, right? Like, what if those are not the most effective outreach tools anymore? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:57):\u003cbr\u003e\nA recent study on Gen Z, um, and I, I may have referenced this before, I think I probably did from Crossroads Church in Cincinnati, they were able to conduct a survey of students that were still under the age of 18. So a lot of our Gen Z data is of Gen Zers, who are over the age of 18 because of consent reasons, but crossroads through their data department at their church, were able to survey the kids and granted in their church, So this is, you know, regional Cincinnati, um, but they\u0026#39;re 76% of their non-churched generation Z students under the age of 18. So kids that are like viable eligible for their, uh, youth group or whatever, 76% of the not connected to church students said that they preferred smaller gatherings versus large parties. Our default I feel often in church, especially in youth ministry, is how are we gonna reach people? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:53):\u003cbr\u003e\nLet\u0026#39;s throw a big party. I mean that, gosh, it is so ingrained in me, like it is so hard to even break that. Like next week we\u0026#39;re having a costume party. And so I\u0026#39;m thinking all the things, I\u0026#39;m pulling out all the stops, I\u0026#39;m doing all the hype. But the reality is like, how do we create more warm and more intimate environments for students? Because we, we sat down, uh, with our upperclassmen and our student ministry and we asked them like, um, we talked about what Wednesday nights looked like, and we said the purpose of that is for a lost person to come. And they\u0026#39;re like, Yeah, but, but my friend wouldn\u0026#39;t come to this. And it\u0026#39;s like, first of all, a gut punch. Boom. Oh, but b like, okay, then what? Then why are we doing this? We\u0026#39;re doing this because some version of a teenager\u0026#39;s friend from 10, 15, 20 years ago, my friend from when I was in high school, would\u0026#39;ve come to the programming that I\u0026#39;m producing, but maybe not our current students and, and church leader hear me? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:52):\u003cbr\u003e\nBecause you\u0026#39;re like, Well, yeah, well, I\u0026#39;m in, I\u0026#39;m in, you know, I do adult ministry, or I\u0026#39;m the lead pastor, I\u0026#39;m executive pastor, whatever. Like, great. However, Generation Z is not just teenagers. They are 18, 19, 20, 21, 22, 23 years old. And, and hear me when I say this, younger millennials are also in that same age, um, demographic. And in that same way of thinking, they\u0026#39;re looking for more warm opportunities. I\u0026#39;ll give you an example. Just start a new church. Uh, and their moniker is we\u0026#39;re all about connect groups. We\u0026#39;re all about connection, connection, connect, connection. Getting a connect group. The best way to take the next step in your faith is getting a connect group. Great. I agree with that. Every single stop of ministry I\u0026#39;ve been in along the way, I\u0026#39;ve been in some form of a small group, me and my wife, it\u0026#39;s a thing we do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:41):\u003cbr\u003e\nWe\u0026#39;ve made it a priority. We\u0026#39;ve woven it into our schedule. We\u0026#39;ve dug deep paid for babysitters, you know, done whatever we needed to do to make that happen. Okay? Well connect groups are on Sunday morning, which is also when student ministry programming is happening. And I\u0026#39;m, you know, responsible to be in the room for that. So if I want to connect as a staff member, there really is, there really is no way under the, the current existing framework of the church or my wife can go, but I can\u0026#39;t. But if she wants to serve, then we\u0026#39;re not gonna be able to go together, right? Like, I am looking for connection. I\u0026#39;m looking for something. I, and so if I\u0026#39;m asking, right, like, hey, are there any groups that that don\u0026#39;t meet on campus, um, or that don\u0026#39;t meet on Sunday morning? And the answer is yes, but they\u0026#39;re unsanctioned. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:35):\u003cbr\u003e\nLike they\u0026#39;re not, they don\u0026#39;t fall under the framework of the connect group strategy. They\u0026#39;re prob they\u0026#39;re not resourced the same way. So like, where do I find that small, like that more intimate type of gathering? And again, if, if you\u0026#39;re, um, older and you have grown up in church in a while, like what you\u0026#39;re probably hearing is okay, yeah, that\u0026#39;s what you want, You\u0026#39;re a pastor. But what\u0026#39;s fascinating is we\u0026#39;re hearing from our high schoolers that that\u0026#39;s what they want to bring their friends to. Maybe not the kumbaya session, but like when their connect group does a barbecue, like they\u0026#39;ll invite them to that when their connect group goes bowling, they\u0026#39;ll invite them to that. When their connect group goes to laser tag, they\u0026#39;ll invite them to that, and that\u0026#39;s gonna be 10, 15, 20, 25 kids. But when the entire youth ministry goes to laser tag 500 kids, they\u0026#39;re like, Nah, it\u0026#39;s not me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:28):\u003cbr\u003e\nI\u0026#39;m out not interested. And so how do we create smaller, more warm environments? And guess what, guys? Guess what, Guess what? That\u0026#39;s easier to reproduce than the large scale of it. You know, I think for years, especially as a youth pastor at smaller churches in smaller environments, what I would do is I would look to the big guys and I\u0026#39;d be like, Well, once I get there, I will have made it. And then all the kids will come flocking. And, and the irony, what I realized is that\u0026#39;s honestly been the exact opposite or the bigger it\u0026#39;s gotten, the more challenging it\u0026#39;s been to try and figure out how to create and make it small, warm environment. Hey, once again guys, thank you for hanging out with me today. We are on Twitter @hybridministry. We are online hybridministry.xyz because of course, hybrid ministry.com was taken not being used, but taken. So check us out on there. You can get show notes. We have full transcripts. We provide and pay for that every single week. So I hope that you\u0026#39;re taking advantage of that. And until next time, talk to you later. See ya!\u003c/p\u003e","summary":"In this episode, Nick discusses the stark generation gap that is growing. In addition to that he explores and discusses how to use digital methods to enhance in the in-person ministry experience. And finally, he poses the question and idea: Are small groups the best new outreach method?","date_published":"2022-10-20T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/1255f396-3546-4f11-99e4-4c9741b1e94b.mp3","mime_type":"audio/mpeg","size_in_bytes":9502902,"duration_in_seconds":1174}]},{"id":"bb0f63d4-1a40-4b92-83d5-ddcdd3f24d45","title":"Episode 013: 3 Hybrid Ministry Lessons Learned from a Moving Company","url":"https://www.hybridministry.xyz/013","content_text":"SUMMARY\n\nIn this episode, Nick recounts his experience with his most recent move and his moving company, and pulls out some wisdom he discovered along the way about how to approach ministry and more particularly, Hybrid Ministry. Learn to Think Digital, Be Kind and Be Clear!\n\nFollow us on twitter at http://www.twitter.com/hybridministry\nOr online at http://www.hybridministry.xyz\n\nTIMECODES\n00:00-01:19 Intro and Housekeeping\n01:19-05:47 Thinking Digital\n05:47-09:07 Kindness goes a long way\n09:07-12:17 Be Clear\n12:17-15:02 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWhat up everybody? Welcome to episode number 13, um, of the Hybrid Ministry podcast. I am your host, as always, Nick Clason. And, um, bad news, Matt is in Spain, and, um, he just started a new job. And so I was talking to him last week on the phone and he has to figure out his computer situation. Doesn't even know if he is gonna have one or not. So listen, there may be some changes on the horizon. He may be back. Maybe I'll figure something out. Um, maybe not, but that's okay. Um, and I'll just be honest. Um, my moving truck came in today, Oh my word. It has been 10 days of sleeping on an air mattress. And I don't know if you've seen that TikTok about corn. It's such a beautiful thing. Uh, but if you go follow me on TikTok at Clason, nick, it's c l a s o n, no Y in there.\n\nNick Clason (01:00):\nUm, I just posted TikTok about how my bed is the most beautiful thing, not corn. Sorry kid. Oh man. It's so good to sleep on a, on a regular mattress again. Uh, actually I haven't even done that yet. I am recording before I go to bed. Um, all that being said, probably gonna be a pretty short pod. Uh, but I wanted to talk a little bit about this idea. Um, and I just wanna brand it. Say, um, let's try to think digital, um, why we're not gonna think digital because of digital for digital's sake, right? But what I wanna do with thinking digital is, first of all, couple of ideas. Number one, uh, when things are made digital, it's just easier, right? And so, you know, I think there's sometimes this notion in church of the fact of like, if you're gonna follow Jesus, it's gonna be hard.\n\nNick Clason (01:55):\nSo we're not gonna make it easy on you, so suck it up. And if you wanna send up to serve, we're not gonna give it to you in two clicks. You gotta go talk to Carl, who's the head usher and get on Carl's Excel spreadsheet, right? Or whatever the case may be. But digital is just so much easier. Um, I'll give you an example. Talking about my moving company. Um, they took my stuff 10 days ago or so in Chicago and, um, no one was super clear with me about what the process was gonna be. So, uh, the next day I just called the company. I was like, Hey, so how do we like schedule this? They're like, Oh, we'll call you. And that was it. And I just, uh, there was some stuff and moving companies are never like the most upright, forthright. So there was just some stuff that like concerned me a little bit.\n\nNick Clason (02:51):\nAnd so, uh, I wasn't, I was not okay with that being the only answer. And so I wanted to continue. I stayed on 'em, I stayed hot on their tail. Uh, but it was a pain in the, But let me tell you what, like, uh, they did not have an infrastructure for somebody who was interested in knowing the whereabouts of the contents of their house. Uh, their, their infrastructure was when we're ready to bring you your things, we will tell you. But until then we got nothing for you. Um, compare that to Amazon, Who has an updated ETA delivery? Lets, you know when the item is 10 stops away from your house and you can track it on the, on the map. Like, uh, what I was thinking I should have done, you know, after, of course everything's loaded and I'm here in Texas just waiting for my stuff to arrive.\n\nNick Clason (03:48):\nSo I was like, Man, I should have put some sort of find my iPhone or GPS tracking device or something on the truck just so I can know where the contents of my house were sitting. You know, like that, that has just been interesting to me. And you know, I don't think that this moving company has any desire to, uh, to change their ways, you know? But I was reaching out, I was thinking about reaching out to 'em and just saying, Hey, you know, if you had some sort of tracking system or whatever, like that would've made a my life a lot easier, but b, yours as well. Cause I wouldn't have called you 36 times trying to figure out where everything was. So think digital. How can you make it easier? How can you give, uh, an how can, how can you give a, uh, user experience one that's just a little bit easier?\n\nNick Clason (04:39):\nSo think about someone at your church wants to sign up to serve. Can they find that information on your website? If they want to attend your church, can they find that information on your website? If they want to join a small group, do they have to ask somebody what in the world the name of this small group means? Because it's some acronym that you created 36 years ago that no one even really remembers anymore, but everyone just calls it the Frog Group. And you're like, Oh yeah, what's that mean? Like, fuck yo. Yeah. Fully rely on God. Yeah, Carl named it that 10 years ago, right? I don't know what my vendetta is against Kyle, Kyle, Carl, but what, like, do you have something, um, that's clear and that makes it easier for the person? Because the fact is, like, as things get more difficult, uh, people just tend to give up. So keep that in mind. And you're like, Well, that's not committed. Yeah, it's also just human psychology. And so it's not that people aren't committed, but, but make it, make it like, make it accessible for people. Make them be able to attach to it.\n\nNick Clason (05:48):\nAll right? Another idea, um, I had on thinking digital is, is this, um, again, tales from a moving company. Um, the customer service of this moving company was awful, right? So the movers, um, in Chicago were fine. The movers in Dallas, uh, they were super kind and so, so much better than the movers that I had in Chicago. Um, the guy who sold me, uh, the truck and everything, great guy. Um, but also like, not total, not sure if he was totally truthful. And then, but the person in between, they put me in, in touch with, uh, George. So George sold me on the moving company and everything like that. They put me in touch with George's manager. Her name is Pauline. And, um, I don't know if I've ever met somebody who is, uh, seems so annoyed with human contact in my entire life.\n\nNick Clason (06:48):\nAnd I'm not trying to be mean, and I'm not trying to be like a, an an awful Christian, right? But like, she had no desire to talk to me. Like her company held the contents of my entire life. And I was just calling to say, Hey Pauline, how's things going? Any idea on the eta my truck? Again, mind you, they have no way to let me know that. Like, they just give me a window and say that's when it's gonna be. So I'm just supposed to be okay with that, right? Meanwhile, everyone I'm talking to is like, that's taking forever. That's crazy. Why is this so long? And then I'm talking to them and they're like, No, it's not, it's not that long. Like, you just feel like it's long. It's really not that big a deal. Like what? What? Right? You know? So it's like I call her and I just felt like I was annoying her.\n\nNick Clason (07:36):\nShe's like, Hello. Um, and so be kind to people like figure out the best way in which you can, um, make people's lives easier. Like how, how is your interaction with that person going to make their life easier? And then let's think about how you can do that digitally. Because the fact of the matter is, if you're a church, you're probably only only interacting with someone on a Sunday morning or maybe a Wednesday night or some midweek type of deal. How can you also bring that level of customer service? How can you bring that level of joy and satisfaction to your digital channels, to your social media so that the people that are following you, so the people that are engaging with you, are seeing the joy that Jesus has brought into your life. And you're exuding that not only in your in-person interactions, but also in your digital interactions.\n\nNick Clason (08:26):\nSee, that stuff matters. And I'll just tell you, as somebody who's been on the other side of a not so joyful person and company, um, it has made my experience with this company terrible. I I will never use them again. And quite honestly, this is like the third move I've made that's been significant, where I've had to load up a truck and all that stuff, and honestly, they probably did the best job of any moving company I've ever done, uh, as far as like the actual loading and the actual wrapping of a furniture and all those types of things. But the reality is I'll never go with them again. Why customer service? They made me feel terrible and they made me feel stupid the entire way through. Last thing, be clear. Be clear with what's going on. Again, um, tales from a moving company. So, uh, this guy George, he, he books me, uh, for, um, a, you know, a price.\n\nNick Clason (09:22):\nAnd he says, I'm overestimating based on what you're telling me. So you're probably gonna pay less. Guy walks in Chicago, and he's like, uh, it's actually gonna be $3,000 more than, um, what George told you on the phone. Like, hold on a minute, right? Like, that's a lot of money. And uh, of course in reading the reviews, it sounded like this was standard practice for this company. Um, but, but then, right? Like I said, then they drove away. And it wasn't until later that night or the next day, we were dawned on me, I was like, Wait a minute. I don't know how to schedule pick up. I don't know when to expect my truck. Like, I, I have no idea, right? Like, I just, there's no clarity on the process, right? And so think about if someone wants to volunteer in your ministry, are you clear on what the steps are, right?\n\nNick Clason (10:17):\nLike I'm a youth pastor, and so to volunteer in youth ministry, in most cases, and in most churches, it's gonna be, uh, quite, quite cumbersome to be honest with you, because we're gonna be running back around checks and we're gonna be probably checking references, and we're probably gonna be having you do some sort of, uh, training, um, that, you know, some video training on, you know, sexual abuse or, uh, mandated reporting or the child protective services laws in your state, or whatever the case may, right? Like it takes a lot to get you into a position of influence and into the same room with a bunch of teenagers, rightfully so, as it should, right? But be clear, if someone's like, I wanna volunteer youth ministry, great, you're on the team, and then they get home and they have 37 emails from you, from your admin, from the screening company, from whatever, and you're calling references, and they didn't give chance to give those references a head up heads up.\n\nNick Clason (11:17):\nLike, just be clear. And, and even if it's right, like if this company, this moving company would've told me like, Hey, it's gonna be seven to 17 days for transit from Chicago to Texas. While that's a long time, and I'm not a fan of that, Like I would've known it and I wouldn't have been freaking out quite as much wondering where in the world my things are because there was no one laid it out for me. There was no clarity. I had to go seek it out. And by the time I got to the end of the line, I got to a customer service representative who didn't really want to talk to any customers. And so if they would've laid that out, I wouldn't have had to a slug through so many phone calls, you know, call the company, press one for this, two for that, and getting myself worked up or myself frustrated all the way along the way.\n\nNick Clason (12:06):\nSo, so just be clear, right? So number one, think digital. Number two, be nice, be kind to people. And number three, be clear and lay things out. Again, like I said, um, you got the brunt of my frustration of unloading, unpacking, moving truck, but we're here, we're settled. And, uh, listen, like, say whatever you want, think whatever you want, but I've been able to keep these suckers rolling out every Thursday morning consistently. And so that's been a feat in and of itself. Like I said, now that things are hopefully settling down a little bit, uh, we'll be able to maybe line up schedule with Matt. If not, that's fine. I'm gonna keep, uh, solo pod in it and just, uh, do my best Colin Cowherd impression. Uh, but excited to be continuing on this journey with you. Uh, in the couple weeks, I wanna let you know how our digital initiative stuff are going.\n\nNick Clason (13:00):\nWe had a website conversation with our communications people last week, um, here in Texas at our church to create a more hub style, uh, website. Um, and then this week, um, so I'm like five of six, six tos in. Um, I've gone head first into a three day TikTok posting strategy. So it's a lot of forethought and planning, but, uh, this is now the second time I've done it, and so I found it to be quite a bit easier. And so, um, while it may seem daunting at first, once you kind of get your bearings a little bit, um, you'll, you'll be a little, you know, you'll be a little bit better. And then last, uh, listen, I mean, there's nothing to be proud of. And, um, I'm shooting right now on a same Sun Galaxy S nine phone, terrible quality. I just, uh, pre-ordered the brand new, uh, Google Pixel Pro seven, so it's like the best camera right there on the market, either between that or the newest iPhone.\n\nNick Clason (13:57):\nSo, um, it's weird, I'm an Apple guy for everything, but for phones, I'm, I'm the same or I'm a Android person. So when you do Google Pixel, um, and uh, check out the new phone quality on that. Uh, but if you wanna go check out what we're posting on TikTok, we're at first Colville students, um, on TikTok and Instagram, posting the exact same content both on reels there on Instagram and on TikTok. So, like I said, we're just getting started with that this week. Um, and it's gonna be a lot of me on there. I'm gonna try and diversify it with my team here in the coming weeks, but just wanted to get things up and rolling, uh, there on TikTok. So, hey, thanks for hanging out. Appreciate it. Uh, love to hear from you guys. We're hybridministry.xyz online. We're also @hybridministry on Twitter. And, uh, we'll talk to you next time. See you guys.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eIn this episode, Nick recounts his experience with his most recent move and his moving company, and pulls out some wisdom he discovered along the way about how to approach ministry and more particularly, Hybrid Ministry. Learn to Think Digital, Be Kind and Be Clear!\u003c/p\u003e\n\n\u003cp\u003eFollow us on twitter at \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nOr online at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:19 Intro and Housekeeping\u003cbr\u003e\n01:19-05:47 Thinking Digital\u003cbr\u003e\n05:47-09:07 Kindness goes a long way\u003cbr\u003e\n09:07-12:17 Be Clear\u003cbr\u003e\n12:17-15:02 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWhat up everybody? Welcome to episode number 13, um, of the Hybrid Ministry podcast. I am your host, as always, Nick Clason. And, um, bad news, Matt is in Spain, and, um, he just started a new job. And so I was talking to him last week on the phone and he has to figure out his computer situation. Doesn\u0026#39;t even know if he is gonna have one or not. So listen, there may be some changes on the horizon. He may be back. Maybe I\u0026#39;ll figure something out. Um, maybe not, but that\u0026#39;s okay. Um, and I\u0026#39;ll just be honest. Um, my moving truck came in today, Oh my word. It has been 10 days of sleeping on an air mattress. And I don\u0026#39;t know if you\u0026#39;ve seen that TikTok about corn. It\u0026#39;s such a beautiful thing. Uh, but if you go follow me on TikTok at Clason, nick, it\u0026#39;s c l a s o n, no Y in there.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:00):\u003cbr\u003e\nUm, I just posted TikTok about how my bed is the most beautiful thing, not corn. Sorry kid. Oh man. It\u0026#39;s so good to sleep on a, on a regular mattress again. Uh, actually I haven\u0026#39;t even done that yet. I am recording before I go to bed. Um, all that being said, probably gonna be a pretty short pod. Uh, but I wanted to talk a little bit about this idea. Um, and I just wanna brand it. Say, um, let\u0026#39;s try to think digital, um, why we\u0026#39;re not gonna think digital because of digital for digital\u0026#39;s sake, right? But what I wanna do with thinking digital is, first of all, couple of ideas. Number one, uh, when things are made digital, it\u0026#39;s just easier, right? And so, you know, I think there\u0026#39;s sometimes this notion in church of the fact of like, if you\u0026#39;re gonna follow Jesus, it\u0026#39;s gonna be hard.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:55):\u003cbr\u003e\nSo we\u0026#39;re not gonna make it easy on you, so suck it up. And if you wanna send up to serve, we\u0026#39;re not gonna give it to you in two clicks. You gotta go talk to Carl, who\u0026#39;s the head usher and get on Carl\u0026#39;s Excel spreadsheet, right? Or whatever the case may be. But digital is just so much easier. Um, I\u0026#39;ll give you an example. Talking about my moving company. Um, they took my stuff 10 days ago or so in Chicago and, um, no one was super clear with me about what the process was gonna be. So, uh, the next day I just called the company. I was like, Hey, so how do we like schedule this? They\u0026#39;re like, Oh, we\u0026#39;ll call you. And that was it. And I just, uh, there was some stuff and moving companies are never like the most upright, forthright. So there was just some stuff that like concerned me a little bit.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:51):\u003cbr\u003e\nAnd so, uh, I wasn\u0026#39;t, I was not okay with that being the only answer. And so I wanted to continue. I stayed on \u0026#39;em, I stayed hot on their tail. Uh, but it was a pain in the, But let me tell you what, like, uh, they did not have an infrastructure for somebody who was interested in knowing the whereabouts of the contents of their house. Uh, their, their infrastructure was when we\u0026#39;re ready to bring you your things, we will tell you. But until then we got nothing for you. Um, compare that to Amazon, Who has an updated ETA delivery? Lets, you know when the item is 10 stops away from your house and you can track it on the, on the map. Like, uh, what I was thinking I should have done, you know, after, of course everything\u0026#39;s loaded and I\u0026#39;m here in Texas just waiting for my stuff to arrive.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:48):\u003cbr\u003e\nSo I was like, Man, I should have put some sort of find my iPhone or GPS tracking device or something on the truck just so I can know where the contents of my house were sitting. You know, like that, that has just been interesting to me. And you know, I don\u0026#39;t think that this moving company has any desire to, uh, to change their ways, you know? But I was reaching out, I was thinking about reaching out to \u0026#39;em and just saying, Hey, you know, if you had some sort of tracking system or whatever, like that would\u0026#39;ve made a my life a lot easier, but b, yours as well. Cause I wouldn\u0026#39;t have called you 36 times trying to figure out where everything was. So think digital. How can you make it easier? How can you give, uh, an how can, how can you give a, uh, user experience one that\u0026#39;s just a little bit easier?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:39):\u003cbr\u003e\nSo think about someone at your church wants to sign up to serve. Can they find that information on your website? If they want to attend your church, can they find that information on your website? If they want to join a small group, do they have to ask somebody what in the world the name of this small group means? Because it\u0026#39;s some acronym that you created 36 years ago that no one even really remembers anymore, but everyone just calls it the Frog Group. And you\u0026#39;re like, Oh yeah, what\u0026#39;s that mean? Like, fuck yo. Yeah. Fully rely on God. Yeah, Carl named it that 10 years ago, right? I don\u0026#39;t know what my vendetta is against Kyle, Kyle, Carl, but what, like, do you have something, um, that\u0026#39;s clear and that makes it easier for the person? Because the fact is, like, as things get more difficult, uh, people just tend to give up. So keep that in mind. And you\u0026#39;re like, Well, that\u0026#39;s not committed. Yeah, it\u0026#39;s also just human psychology. And so it\u0026#39;s not that people aren\u0026#39;t committed, but, but make it, make it like, make it accessible for people. Make them be able to attach to it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:48):\u003cbr\u003e\nAll right? Another idea, um, I had on thinking digital is, is this, um, again, tales from a moving company. Um, the customer service of this moving company was awful, right? So the movers, um, in Chicago were fine. The movers in Dallas, uh, they were super kind and so, so much better than the movers that I had in Chicago. Um, the guy who sold me, uh, the truck and everything, great guy. Um, but also like, not total, not sure if he was totally truthful. And then, but the person in between, they put me in, in touch with, uh, George. So George sold me on the moving company and everything like that. They put me in touch with George\u0026#39;s manager. Her name is Pauline. And, um, I don\u0026#39;t know if I\u0026#39;ve ever met somebody who is, uh, seems so annoyed with human contact in my entire life.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:48):\u003cbr\u003e\nAnd I\u0026#39;m not trying to be mean, and I\u0026#39;m not trying to be like a, an an awful Christian, right? But like, she had no desire to talk to me. Like her company held the contents of my entire life. And I was just calling to say, Hey Pauline, how\u0026#39;s things going? Any idea on the eta my truck? Again, mind you, they have no way to let me know that. Like, they just give me a window and say that\u0026#39;s when it\u0026#39;s gonna be. So I\u0026#39;m just supposed to be okay with that, right? Meanwhile, everyone I\u0026#39;m talking to is like, that\u0026#39;s taking forever. That\u0026#39;s crazy. Why is this so long? And then I\u0026#39;m talking to them and they\u0026#39;re like, No, it\u0026#39;s not, it\u0026#39;s not that long. Like, you just feel like it\u0026#39;s long. It\u0026#39;s really not that big a deal. Like what? What? Right? You know? So it\u0026#39;s like I call her and I just felt like I was annoying her.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:36):\u003cbr\u003e\nShe\u0026#39;s like, Hello. Um, and so be kind to people like figure out the best way in which you can, um, make people\u0026#39;s lives easier. Like how, how is your interaction with that person going to make their life easier? And then let\u0026#39;s think about how you can do that digitally. Because the fact of the matter is, if you\u0026#39;re a church, you\u0026#39;re probably only only interacting with someone on a Sunday morning or maybe a Wednesday night or some midweek type of deal. How can you also bring that level of customer service? How can you bring that level of joy and satisfaction to your digital channels, to your social media so that the people that are following you, so the people that are engaging with you, are seeing the joy that Jesus has brought into your life. And you\u0026#39;re exuding that not only in your in-person interactions, but also in your digital interactions.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:26):\u003cbr\u003e\nSee, that stuff matters. And I\u0026#39;ll just tell you, as somebody who\u0026#39;s been on the other side of a not so joyful person and company, um, it has made my experience with this company terrible. I I will never use them again. And quite honestly, this is like the third move I\u0026#39;ve made that\u0026#39;s been significant, where I\u0026#39;ve had to load up a truck and all that stuff, and honestly, they probably did the best job of any moving company I\u0026#39;ve ever done, uh, as far as like the actual loading and the actual wrapping of a furniture and all those types of things. But the reality is I\u0026#39;ll never go with them again. Why customer service? They made me feel terrible and they made me feel stupid the entire way through. Last thing, be clear. Be clear with what\u0026#39;s going on. Again, um, tales from a moving company. So, uh, this guy George, he, he books me, uh, for, um, a, you know, a price.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:22):\u003cbr\u003e\nAnd he says, I\u0026#39;m overestimating based on what you\u0026#39;re telling me. So you\u0026#39;re probably gonna pay less. Guy walks in Chicago, and he\u0026#39;s like, uh, it\u0026#39;s actually gonna be $3,000 more than, um, what George told you on the phone. Like, hold on a minute, right? Like, that\u0026#39;s a lot of money. And uh, of course in reading the reviews, it sounded like this was standard practice for this company. Um, but, but then, right? Like I said, then they drove away. And it wasn\u0026#39;t until later that night or the next day, we were dawned on me, I was like, Wait a minute. I don\u0026#39;t know how to schedule pick up. I don\u0026#39;t know when to expect my truck. Like, I, I have no idea, right? Like, I just, there\u0026#39;s no clarity on the process, right? And so think about if someone wants to volunteer in your ministry, are you clear on what the steps are, right?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:17):\u003cbr\u003e\nLike I\u0026#39;m a youth pastor, and so to volunteer in youth ministry, in most cases, and in most churches, it\u0026#39;s gonna be, uh, quite, quite cumbersome to be honest with you, because we\u0026#39;re gonna be running back around checks and we\u0026#39;re gonna be probably checking references, and we\u0026#39;re probably gonna be having you do some sort of, uh, training, um, that, you know, some video training on, you know, sexual abuse or, uh, mandated reporting or the child protective services laws in your state, or whatever the case may, right? Like it takes a lot to get you into a position of influence and into the same room with a bunch of teenagers, rightfully so, as it should, right? But be clear, if someone\u0026#39;s like, I wanna volunteer youth ministry, great, you\u0026#39;re on the team, and then they get home and they have 37 emails from you, from your admin, from the screening company, from whatever, and you\u0026#39;re calling references, and they didn\u0026#39;t give chance to give those references a head up heads up.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:17):\u003cbr\u003e\nLike, just be clear. And, and even if it\u0026#39;s right, like if this company, this moving company would\u0026#39;ve told me like, Hey, it\u0026#39;s gonna be seven to 17 days for transit from Chicago to Texas. While that\u0026#39;s a long time, and I\u0026#39;m not a fan of that, Like I would\u0026#39;ve known it and I wouldn\u0026#39;t have been freaking out quite as much wondering where in the world my things are because there was no one laid it out for me. There was no clarity. I had to go seek it out. And by the time I got to the end of the line, I got to a customer service representative who didn\u0026#39;t really want to talk to any customers. And so if they would\u0026#39;ve laid that out, I wouldn\u0026#39;t have had to a slug through so many phone calls, you know, call the company, press one for this, two for that, and getting myself worked up or myself frustrated all the way along the way.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:06):\u003cbr\u003e\nSo, so just be clear, right? So number one, think digital. Number two, be nice, be kind to people. And number three, be clear and lay things out. Again, like I said, um, you got the brunt of my frustration of unloading, unpacking, moving truck, but we\u0026#39;re here, we\u0026#39;re settled. And, uh, listen, like, say whatever you want, think whatever you want, but I\u0026#39;ve been able to keep these suckers rolling out every Thursday morning consistently. And so that\u0026#39;s been a feat in and of itself. Like I said, now that things are hopefully settling down a little bit, uh, we\u0026#39;ll be able to maybe line up schedule with Matt. If not, that\u0026#39;s fine. I\u0026#39;m gonna keep, uh, solo pod in it and just, uh, do my best Colin Cowherd impression. Uh, but excited to be continuing on this journey with you. Uh, in the couple weeks, I wanna let you know how our digital initiative stuff are going.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:00):\u003cbr\u003e\nWe had a website conversation with our communications people last week, um, here in Texas at our church to create a more hub style, uh, website. Um, and then this week, um, so I\u0026#39;m like five of six, six tos in. Um, I\u0026#39;ve gone head first into a three day TikTok posting strategy. So it\u0026#39;s a lot of forethought and planning, but, uh, this is now the second time I\u0026#39;ve done it, and so I found it to be quite a bit easier. And so, um, while it may seem daunting at first, once you kind of get your bearings a little bit, um, you\u0026#39;ll, you\u0026#39;ll be a little, you know, you\u0026#39;ll be a little bit better. And then last, uh, listen, I mean, there\u0026#39;s nothing to be proud of. And, um, I\u0026#39;m shooting right now on a same Sun Galaxy S nine phone, terrible quality. I just, uh, pre-ordered the brand new, uh, Google Pixel Pro seven, so it\u0026#39;s like the best camera right there on the market, either between that or the newest iPhone.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:57):\u003cbr\u003e\nSo, um, it\u0026#39;s weird, I\u0026#39;m an Apple guy for everything, but for phones, I\u0026#39;m, I\u0026#39;m the same or I\u0026#39;m a Android person. So when you do Google Pixel, um, and uh, check out the new phone quality on that. Uh, but if you wanna go check out what we\u0026#39;re posting on TikTok, we\u0026#39;re at first Colville students, um, on TikTok and Instagram, posting the exact same content both on reels there on Instagram and on TikTok. So, like I said, we\u0026#39;re just getting started with that this week. Um, and it\u0026#39;s gonna be a lot of me on there. I\u0026#39;m gonna try and diversify it with my team here in the coming weeks, but just wanted to get things up and rolling, uh, there on TikTok. So, hey, thanks for hanging out. Appreciate it. Uh, love to hear from you guys. We\u0026#39;re hybridministry.xyz online. We\u0026#39;re also @hybridministry on Twitter. And, uh, we\u0026#39;ll talk to you next time. See you guys.\u003c/p\u003e","summary":"In this episode, Nick recounts his experience with his most recent move and his moving company, and pulls out some wisdom he discovered along the way about how to approach ministry and more particularly, Hybrid Ministry. Learn to Think Digital, Be Kind and Be Clear!","date_published":"2022-10-13T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/bb0f63d4-1a40-4b92-83d5-ddcdd3f24d45.mp3","mime_type":"audio/mpeg","size_in_bytes":7329797,"duration_in_seconds":902}]},{"id":"884c669a-911b-4e55-92d9-8382ec04dd61","title":"Episode 012: Why Email and Social may not satisfy the on demand world we live in. Is Social Media for your church even worth it? And are Big Events only for the Pastor's Ego?","url":"https://www.hybridministry.xyz/012","content_text":"SUMMARY\nIn this solo pod Nick explores three big ideas. Why Email and Social may not satisfy the on-demand world and culture that we currently live in. Is Social Media for your church even worth it Especially if you just are using it as an extension of your announcements? And are Big Events only for the Pastor's Ego? Or do they still have a place in our churches? All that and more on this week's episode of the Hybrid Ministry Podcast!\n\nFollow along at http://hybridministry.xyz\nOr come hang out on Twitter at http://twitter.com/hybridministry\n\nTIMECODES\n00:00-04:34 - Intro\n04:34-13:07 - Why Email and Social may not satisfy the on demand world we live in.\n13:07-18:39 - Is Social Media worth it in your church?\n18:39-27:09 - Big Events are for the Ego of the Pastor, not the People\n27:09-27:50 - Outro\n\nSHOWNOTES\nhttp://Nucleus.Church\n\nTRANSCRIPT\nNick Clason (00:00):\nWhat up everybody? And welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason, this morning solo pod from my new house in Dallas, Texas, and my guest bedroom closet because, uh, none of my stuff is in the house yet. And so every single place I go is gonna be echoy and the least echoy place is the guest bedroom closet. As best as I can tell, you'll have to let me know, cuz honestly, you're on the hearing side of this. I'm on the talking side of this. And so, uh, this is my best attempt. Um, I've mentioned it in previous episodes, Uh, gonna be a solo pod today. Uh, both me and Matt are actually in the middle of moves. Uh, we, my wife and I, uh, we got a little bit of a jumpstart on him and his wife, and so they, I believe his truck is maybe coming today. \n\nNick Clason (01:07):\nUm, and so anyway, so today on this episode, I wanted to just chat about a couple of hot takes. Um, three in particular. I wanted to do three hot takes. And number one, I wanted to talk about how we now live in a more on demand world and how social media, um, or email marketing may not be the best way to approach some of that on demand world. Wanted just chat through and brainstorm some stuff with you guys. The second hot take was, um, social media might not actually be worth it, um, in your churches, uh, if you do some of these things I'm gonna talk about. And then number three, I think that big large scale events are actually more for the pastor's ego than for the actual people who are going to be consuming them. So we'll dive into those a little bit, um, here in just a second. \n\nNick Clason (02:04):\nBut like I said, uh, just a quick like, update. So when, when we got this sucker up, up and rolling off the ground, I, uh, recorded, uh, pre-recorded five podcasts. And so I had five in the queue before we ever even launched episode one. With all the hustle and bustle moving and just the absolute impossibility has seemed for Matt and I to be able to coordinate our schedules. Um, I am now recording this episode one day before it will release tomorrow, Thursday morning, October 6th. And so, um, I to keep things rolling, to remain consistent, my goal is to give you something every single Thursday morning. Um, it's, it, you know, I'm just letting you know like that. That's sort of why, like, I could wait and Matt and I could get on the same page, but we're gonna miss a couple posts. Um, and so I'm gonna keep bringing you guys some stuff. \n\nNick Clason (03:02):\nUm, and when life settles down for the both of us, we will make this happen. But like I said, I'm on the tail end of a move. Um, my family and I rolled into town last Friday, closed on a house here in, uh, Fort Worth, Texas, uh, to start a new job at church in the DFW metroplex area. Love it. Super excited working with, um, former boss of mine who, uh, so it's, you know, it's a great ex experience, um, and also feels incredibly familiar even though I'm in a new church. I'm in a similar youth ministry environment, so that's really exciting. Um, and then Matt's actually gonna be stepping into a different role as well, and I'll let him talk a little bit more about that. But his first, uh, day on the job is actually gonna be in Spain. And so, uh, who knows, you know, how soon we'll be able to be together on the podcast again. \n\nNick Clason (03:56):\nBut our goal is to continue to bring something to y'all, um, and continue to bring both of our voices. I I'm not a gigantic fan of these solo pods. It feels like just a lot of rambling into an empty microphone with very little feedback, pushback, conversation. Um, but I'm gonna do my best in learning and I'm trying to make it something that is gonna be worth everybody's while. So without any anymore explanation for all that, um, I'm just trying to give you a little quick update, some housekeeping stuff. Uh, I wanted to dive into a couple of ideas. So let's go, let's make this happen. All right. Idea number one, we live in an on demand world. So is social media and is email marketing the most effective way to communicate? Think about this. Uh, we live in a Netflix as opposed to a cable TV centric world. \n\nNick Clason (04:54):\n10 years ago, maybe even 15 years ago, the only way to consume your favorite TV show, if you wanted to watch Seinfeld, you had to tune in on Thursday evenings at 8:00 PM I'm not actually sure if that's true or not. Actually, what I do know is true is the Office, right? Every Thursday night, sometime between eight or 9:00 PM I remember, cause I was in college and we didn't, we weren't, um, allowed, We were at a Christian university. We were not allowed to have, uh, televisions in our room. And streaming, um, was available, but it wasn't available until the next day. And so the only way to watch the office at my Christian university was to go find a lounge with a tv. The lounges were allowed to have TVs and cable, uh, or satellite, but none of the rooms were. And so Thursday night was on demand viewing opportunities. \n\nNick Clason (05:48):\nPeople would come in and flood the lounges. It, there was literally not a seat in the house. If you wanted to sit and watch the office, you had to get there a couple of hours early in the anticipation of it. And you probably had to sit through the NBC Nightly news and you probably had to sit through a couple other sitcoms like community or something like that before the office ever even came on. Now, I compare that to the idea of the way that Disney Plus is releasing things. Like if I wanna watch the newest episode of She Hulk, I can get up at three o'clock in the morning the day that it releases and watch it from the comfort of my own house. But in the fact that I've been moving and traveling and I took my family to Disney World last week, two weeks ago, like, I'm not caught up on She Hulk, but I will, I'll get caught up on it or Stranger Things, right? \n\nNick Clason (06:38):\nWhen Stranger Things comes out, it is a all day viewing experience. It is an on-demand, it is a binge worthy experience. Uh, so much so that Netflix has recently adjusted the way that they released it. And so they released it now in two different parts. Now, I just wanna think about how that behavior there, the Netflix versus the cable experience, how that behavior has changed the way that we as humans, um, expect to consume content, right? Like, think about it. I, in a Netflix world, I want information when I want it. How many of you in ministry have sent some sort of email newsletter and then you still get the question from a teenager or a parent, Hey, when is the deadline again? And you're like, I communicated this. Like, this has been so clear, This has been so obvious. The reason why I think is when you send it to them, you're sending it to them in a, a cable centric mentality. \n\nNick Clason (07:47):\nLike, I will send you this email every Tuesday at 9:00 AM That's if you are even that discipline, a lot of us, we're not, we're not sending emails with that amount of consistency and regularity, and I don't know that I'm ready to abandon the whole email idea, But what I do know is that we don't live in a cable TV centric world where Thursday night at 8:30 PM is on demand, uh, must watch tv. Very few people live that way. And that's gonna be the same way with your emails. And that's gonna be the same way with your stage announcements. And that's gonna be the same way with your social media announcement posts. And so how do we switch to a more on demand way to consume content or way to find community? Again, I think another beautiful example of this is joining a small group outta church. \n\nNick Clason (08:44):\nI think a lot of churches have the small group process basically be, Hey, if you wanna join a small group, go talk to Carl. And then Carl plays matchmaker. And I like, if I want to sign up for a small group, I wanna just go browse the available options and I wanna sign up for a small group. You may call that consumer of me, but I, I actually appreciate it in and like to anticipate the control or the ability that I have to make that happen on my own. I, I will, if I'm finding a new veterinarian or if I'm finding a new doctor, if I'm finding a new dentist, if I'm finding a new counselor, like I prefer to find those things by going to those people's websites and creating my own appointment. Like one of the things that I absolutely hated, this may be the millennial me, I don't know, but when I was looking for quotes to move, um, I would find these websites and they're like, click through here to get an instant quote. \n\nNick Clason (09:49):\nAnd I was like, Oh, awesome. And so I put in on my info, you know, four bedroom house, this estimated amount of stuff, whatever. And then they would say, Awesome, your quote is ready. Call one 800, whatever, whatever, whatever, to get your quote. That's not on demand. No, it's not. No. Now I have to talk to a customer service representative. And the problem is that the, when the default is you, hey, you gotta talk to customer service representative. Yes, I'm not trying to hit away from the, uh, talking to other people the importance of that, right? We know that human connection and human conversation is important, but what I am trying to say is we can, we live in a world and we have tools, digital tools and things that can make it possible for people to find those resources and come to that on their own. \n\nNick Clason (10:41):\nSo how can we do that in churches? What are ways that we can make that happen? A couple of ideas I have, I talked about this a couple podcasts to go where I said, Hey, here's what I'm pitching for my new church. Um, create a central hub strategy. And I don't wanna take any sort of credit for this. Like Brady Sheer and the guys over at Pro Church Tools, they have been preaching this for years. And they have, they have a website tab, boot nucleus, uh, called nucleus.church, check out their product and you can build your own central hub style website where, and it's a, it's super easy to edit. It's one of my all-time favorite website editors. Uh, but b it looks so good, it's so sleek, it's mobile friendly. Like that is, that is where you can, um, send emails still and send social media things, but you can direct and drive everything back to the website where it's consistent every single time. \n\nNick Clason (11:33):\nAnd you're saying, Hey, for more information, head to fill in the blank. And that creates, um, that puts the, that puts the onus back on the user. And you're saying, Hey, if you want this information, if you want it on demand, if you wanna watch it like you consume Netflix, here's where to go. And that, what that does then is that makes it the impetus beyond you or on us as the church leaders to make sure that those websites are updated. I think more often than not, the um, the, the website is one of the last things that we think to edit. And I think in this new world that we're moving into, and in this on demand world, websites almost need to be the first thing that we edit. It's interesting, like I said, I'm starting a new job, but with an old boss and just before him and I both left, um, we were both working at, at my last church, I was like, we need to, we need to tighten up the website. \n\nNick Clason (12:30):\nAnd he said, Ah, I, he's like, I always think of the website as a last, last ditch effort. He's like, But you're right. We need to switch. We need to make that first. And so here we are now in our new gig and he asked me yesterday, What's your, what's your digital strategy? Do you have one? And I said, Yeah, but it's gonna be contingent independent on the website. And you know, if you're a pastor or you work in church ministry, you know how this is, right? And I said, So that, that requires us to have a conversation with communications and get them on the same page cuz we're, we're, uh, dependent upon them to kind of get some of this stuff that we want flushed out, finished out. All right, take number two. Social media is not worth it unless you're willing to try some new things. \n\nNick Clason (13:22):\nI think a lot of churches are just doing social media as an announcement extension. And man, I would just say if that's all you're doing with social media, just keeping the ship afloat, just doing things because it's what you feel like you should do need to do. Everyone else is on social media. They're telling you to do social media, but you're really, you don't have anyone invested in it. You don't have anybody tracking it. You don't have anybody watching the metrics to see what's growing, what needs to be having port gas pour onto it, what needs to be cooled and slowed and changed. Who's watching trends? Who's listening to the Pro Church Tools podcast? Who's listening to the Hybrid Ministry podcast to stay up to date on what's going on on social media and to you, like, as a church, you have to be willing to try things that are gonna be different because social media, digital ministry is a new way to reach people. \n\nNick Clason (14:19):\nAnd I think it's effective. And so I I would actually push back and say, I do think it's worth it, but I, but the reason I don't think it will be worth it is if you're, if you're just gonna stick it on autopilot. I think there are very few ways to, uh, post and, and do social media type things without, um, being willing to be a mold breaker, without being willing to take some risks, without being willing to rethink some of the old ways of doing things. A lot of the traditional methods on social media are not effective anymore, right? Like when, when right now, um, the entire focus on all of social media is discoverability, right? TikTok brought into this, brought into us this advent of finding content from people that you don't know. And so when people at your church, um, want to follow you or your account, uh, but you're posting reels or tos, things that are needing to be discovered by hopefully them, but also other people, like what are you gonna do? \n\nNick Clason (15:33):\nLike, how, how then what's the call to action out of a real, out of a TikTok, right? Like, and so we gotta figure out as church, um, digital hybrid marketing people what our win is and what the purpose of doing it is, because it is, is just a really bad announcement extension. Like it can be that, but it's gonna be pretty lame and it's gonna be pretty ineffective. And people are really not on social media now. Um, or I, I should, I should watch what I say. I was gonna say, people are not on social media to follow people that they're friends with, and I don't think that's true. Um, but I think that the most popular form of social content right now is to consume videos, short form videos in particular of people that you're not friends with. Like when I'm on TikTok, I spend 95% of my time on the four UAB and I'm only over on the friends tab to clear that pesky red notification. \n\nNick Clason (16:43):\nAnd then if I'm over there, I might see a video or two of some friends I follow and then I'll, or I'll see a few videos in a row of friends I follow and I'm like, Huh, this is crazy. Or friends I know like my sister and my friend Isaac. Um, and then I'm like, Oh, that's cuz I'm on the friends tab. Of course back over for you, right? Like, I don't know about you, but that's how I am behaving with it. And so I just, what I'm saying with this is, I'm not saying social media's not worth it, but I am saying you gotta be willing to take risks. And I think if you're unwilling to take risks or you don't have somebody who's willing to take risks and, and look at your individual church data, I don't know that it's gonna be worth it. \n\nNick Clason (17:28):\nI don't know that it's gonna yield for you the results that you're looking for. Sure you can post some stuff, you can have some announcement adjacent stuff and you can just do some, you know, Facebook page type things. But, but is it really gonna be worth it? And are we really like gonna see the results that we're looking for? So get out there, break some stuff, stuff, try some stuff, be creative, be willing to take risks and don't put the breaks on your creatives or don't put the breaks on the people who are interested in this because listen, like this avenue in particular is going to be, um, the way and wave of the future and the way that you've been doing church and particularly the way that you've probably been doing social media is not gonna be what's a part of the next wave. \n\nNick Clason (18:18):\nSo let somebody who is comfortable with taking risks and comfortable with trying things, let them go fly, try and do some things, um, and don't get stuck in a rut and don't get stuck on autopilot because when you do, that's when things become far less, uh, interesting and far less effective. I take number three today in our final one. Big events are for the pastor, not the people. All right, now hear me out on this one, right? I think that a big event, filling a giant room is really a win for the person on the stage because it helps the pastor. And I'm a pastor and I would agree with this, it helps me feel successful. I look out across the landscape of the room and I say, Man, there's so many people here. Look how effective this event is. Look how many people are here. \n\nNick Clason (19:16):\nI think the reality is though is that man, we really like, we are seeing a shift away from that like big event idea and that big event desire. Like we actually just, uh, talked to some of our juniors and seniors last week at the church I'm in. And um, you know, the church I'm in like, is, man, it is, is much different than the, the church as in before church as in before, is very, very much in a post-Christian world. Now we're in the Bible belt. Um, but what's fascinating is these students who are Gen Z are basically saying the same things. And they said like, we don't, we don't need this like, big event. It feels very, um, like almost forced, like what we want really for like our friends. Like we wanna just like invite them to like our small group and like if they're like exploring faith, like we wanna actually explore faith and give them something actually challenging, um, and have a hard conversation, not just a like Christian platitude. \n\nNick Clason (20:24):\nAnd I was, I was actually, I was watching a show last night, uh, a house flipping show, um, and this couple is having a smaller wedding, um, and they're doing it in like a newly renovated and remodeled house. And so, you know, of course like the, the whole premise of the show is will these people renovate in this house, get it done in time for the wedding? And um, they were talking about like how this house, it's an old, is gonna be a renovated Victorian style house. So for those of you who are not super up on your HGTV of Victorian is, um, smaller rooms, um, and like just really ornate and elaborate kind of like decor. Um, but like not the whole open concept kind of idea. And so as these people were touring through the house, like, Oh, this would be good for our friends to have these smaller rooms, these smaller, more intimate gatherings so that people can actually stop and pause and have conversations with one another. \n\nNick Clason (21:37):\nAnd that, that honestly was kind of the impetus for this hot take this morning cuz I was like, Wow, like those, I mean, they're, they're younger, right? Like they're probably in their twenties getting married, maybe thirties. Um, and they, you know, they got a little bit more of like an eclectic kind of vibe to 'em. But the reality is, is as like, I do think that that is far more what people are looking for. They're looking for intimacy, they're looking for connection over content. And so the big room gatherings were a content dump. It would get everybody in. And so that the pastor could deliver his content in the most efficient way possible, the most efficient way possible was to have a large auditorium and crams many people into that large auditorium as you can so that they all could hear what the pastor has to say. \n\nNick Clason (22:34):\nGuys like that is, that is no longer the most efficient way possible. Is it effective still? Perhaps? Uh, but there's a greater efficiency out there, right? A pastor can talk into a microphone in his closet much like I'm doing right now and deliver that same level of content. So then if that has more efficiency, then what is the purpose of the Sunday morning gathering? And I know like, I'm a pastor, I get it theologically, Hebrews 10, 24 and 25, let us not give up meeting together as somewhere in the habit of doing, but encouraging one another and all the more as you see the day approaching and you're like, that's the, that's the reason for the church gathering. And I would agree. I honestly though, like I'm not, no offense, like I've been at this church now for a month. Um, so I've been to, uh, I think a total of three, maybe four weekends, Sunday morning services. \n\nNick Clason (23:34):\nLike I don't, I have to work, right? So like, uh, soon as the first service is over, I'm actually, I've, I've actually never been in the service long enough to be dismissed from it. I've slipped out every single week, uh, because I need to get over to student ministry section of the building to be ready for our thing, right? I don't talk to anybody really in the service. Like that encouragement, that admonishment that spurring me on like the, the Sunday morning gathering is, is not when that is taking place. Listen, I'm also, I'll be honest with you too, I'm a traditionalist. I enjoy that. But what is, who is it for? I think in a lot of ways it might actually be for the ego of the pastor. Um, I think I've mentioned this on here before, but at our last church, um, we saw a higher, um, percentage of engagement with students when we offered a smaller gathering. \n\nNick Clason (24:36):\nUm, and we saw a better value in conversation with students in their smaller groups as opposed to in a large, a large scale gathering. I think, you know, we still saw success in the larger scale gatherings because kids like to come together. They still like to have fun together, they still like to play games together. Um, and so that obviously that's important. That fun is a value too, right? Um, but I, I remember telling a friend of mine who said, if I want to come back together, um, and bring everyone back together in the room, like I want to do that if I'm honest, like that's a value of mine. Like I enjoy that. However, if this talking about the small group system and setting is more effective, more efficient, um, and more what students want than I need to put my ego and my pride on the alter and be willing to offer to students what's better for them, even if it's a not, not what I want. \n\nNick Clason (25:42):\nAlright? So let's put purpose over preference and then b um, I have to be willing to level up and train my, my leaders and my volunteer team to execute this plan or this play. Um, and it's gonna take more work on my part to develop them as leaders, uh, than just bring them all back together and we preach a message at them from, from the stage, right? Again, if that's what I want and that's what's easier, but it's not. What's better then? Let's actually give our students what's best. Why not? Because we're trying to be effective grow numbers. Look at metrics because we want students to have a meaningful encounter with the God of the universe to come to a knowing, saving knowledge and relationship with Jesus Christ, who is the way back to the Father is he says in John chapter 14, He's the way, he's the truth, he's the wife. \n\nNick Clason (26:44):\nAnd if big events are hindrance to that or a Gen Z eye roll, like, uh, another one of these again, then let's not give it to him. Let's give them what they're going to use for the betterment of their faith in the betterment of the, their friends' faith as their friends try to explore what it looks like and means to follow Christ. Well, hey everyone, uh, hope you enjoyed today's episode. Tried a little bit of a different format here. It's, it's tough. Hang on to alo pod, like I said. So I wanted to give a couple of kind of hot takes and just, uh, express what to my heart where I'm coming from. So if you enjoyed it, let us know. Um, rate review. You can go to hybridministry.xyz. We are also on Twitter. I'm gonna try to start, um, being a little more active on there beyond just posting when episodes drop. So come over, give us a follow, come hang out with us. It's at hybrid ministry on Twitter. And, uh, love hanging out with you guys. Uh, let us know, uh, reach out, let us know if there's anything you'd like to hear specifically. And, um, until the next time, talk soon. Bye.","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this solo pod Nick explores three big ideas. Why Email and Social may not satisfy the on-demand world and culture that we currently live in. Is Social Media for your church even worth it Especially if you just are using it as an extension of your announcements? And are Big Events only for the Pastor\u0026#39;s Ego? Or do they still have a place in our churches? All that and more on this week\u0026#39;s episode of the Hybrid Ministry Podcast!\u003c/p\u003e\n\n\u003cp\u003eFollow along at \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e\u003cbr\u003e\nOr come hang out on Twitter at \u003ca href=\"http://twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://twitter.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-04:34 - Intro\u003cbr\u003e\n04:34-13:07 - Why Email and Social may not satisfy the on demand world we live in.\u003cbr\u003e\n13:07-18:39 - Is Social Media worth it in your church?\u003cbr\u003e\n18:39-27:09 - Big Events are for the Ego of the Pastor, not the People\u003cbr\u003e\n27:09-27:50 - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"http://Nucleus.Church\" rel=\"nofollow\"\u003ehttp://Nucleus.Church\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWhat up everybody? And welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason, this morning solo pod from my new house in Dallas, Texas, and my guest bedroom closet because, uh, none of my stuff is in the house yet. And so every single place I go is gonna be echoy and the least echoy place is the guest bedroom closet. As best as I can tell, you\u0026#39;ll have to let me know, cuz honestly, you\u0026#39;re on the hearing side of this. I\u0026#39;m on the talking side of this. And so, uh, this is my best attempt. Um, I\u0026#39;ve mentioned it in previous episodes, Uh, gonna be a solo pod today. Uh, both me and Matt are actually in the middle of moves. Uh, we, my wife and I, uh, we got a little bit of a jumpstart on him and his wife, and so they, I believe his truck is maybe coming today. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:07):\u003cbr\u003e\nUm, and so anyway, so today on this episode, I wanted to just chat about a couple of hot takes. Um, three in particular. I wanted to do three hot takes. And number one, I wanted to talk about how we now live in a more on demand world and how social media, um, or email marketing may not be the best way to approach some of that on demand world. Wanted just chat through and brainstorm some stuff with you guys. The second hot take was, um, social media might not actually be worth it, um, in your churches, uh, if you do some of these things I\u0026#39;m gonna talk about. And then number three, I think that big large scale events are actually more for the pastor\u0026#39;s ego than for the actual people who are going to be consuming them. So we\u0026#39;ll dive into those a little bit, um, here in just a second. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:04):\u003cbr\u003e\nBut like I said, uh, just a quick like, update. So when, when we got this sucker up, up and rolling off the ground, I, uh, recorded, uh, pre-recorded five podcasts. And so I had five in the queue before we ever even launched episode one. With all the hustle and bustle moving and just the absolute impossibility has seemed for Matt and I to be able to coordinate our schedules. Um, I am now recording this episode one day before it will release tomorrow, Thursday morning, October 6th. And so, um, I to keep things rolling, to remain consistent, my goal is to give you something every single Thursday morning. Um, it\u0026#39;s, it, you know, I\u0026#39;m just letting you know like that. That\u0026#39;s sort of why, like, I could wait and Matt and I could get on the same page, but we\u0026#39;re gonna miss a couple posts. Um, and so I\u0026#39;m gonna keep bringing you guys some stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:02):\u003cbr\u003e\nUm, and when life settles down for the both of us, we will make this happen. But like I said, I\u0026#39;m on the tail end of a move. Um, my family and I rolled into town last Friday, closed on a house here in, uh, Fort Worth, Texas, uh, to start a new job at church in the DFW metroplex area. Love it. Super excited working with, um, former boss of mine who, uh, so it\u0026#39;s, you know, it\u0026#39;s a great ex experience, um, and also feels incredibly familiar even though I\u0026#39;m in a new church. I\u0026#39;m in a similar youth ministry environment, so that\u0026#39;s really exciting. Um, and then Matt\u0026#39;s actually gonna be stepping into a different role as well, and I\u0026#39;ll let him talk a little bit more about that. But his first, uh, day on the job is actually gonna be in Spain. And so, uh, who knows, you know, how soon we\u0026#39;ll be able to be together on the podcast again. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:56):\u003cbr\u003e\nBut our goal is to continue to bring something to y\u0026#39;all, um, and continue to bring both of our voices. I I\u0026#39;m not a gigantic fan of these solo pods. It feels like just a lot of rambling into an empty microphone with very little feedback, pushback, conversation. Um, but I\u0026#39;m gonna do my best in learning and I\u0026#39;m trying to make it something that is gonna be worth everybody\u0026#39;s while. So without any anymore explanation for all that, um, I\u0026#39;m just trying to give you a little quick update, some housekeeping stuff. Uh, I wanted to dive into a couple of ideas. So let\u0026#39;s go, let\u0026#39;s make this happen. All right. Idea number one, we live in an on demand world. So is social media and is email marketing the most effective way to communicate? Think about this. Uh, we live in a Netflix as opposed to a cable TV centric world. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:54):\u003cbr\u003e\n10 years ago, maybe even 15 years ago, the only way to consume your favorite TV show, if you wanted to watch Seinfeld, you had to tune in on Thursday evenings at 8:00 PM I\u0026#39;m not actually sure if that\u0026#39;s true or not. Actually, what I do know is true is the Office, right? Every Thursday night, sometime between eight or 9:00 PM I remember, cause I was in college and we didn\u0026#39;t, we weren\u0026#39;t, um, allowed, We were at a Christian university. We were not allowed to have, uh, televisions in our room. And streaming, um, was available, but it wasn\u0026#39;t available until the next day. And so the only way to watch the office at my Christian university was to go find a lounge with a tv. The lounges were allowed to have TVs and cable, uh, or satellite, but none of the rooms were. And so Thursday night was on demand viewing opportunities. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:48):\u003cbr\u003e\nPeople would come in and flood the lounges. It, there was literally not a seat in the house. If you wanted to sit and watch the office, you had to get there a couple of hours early in the anticipation of it. And you probably had to sit through the NBC Nightly news and you probably had to sit through a couple other sitcoms like community or something like that before the office ever even came on. Now, I compare that to the idea of the way that Disney Plus is releasing things. Like if I wanna watch the newest episode of She Hulk, I can get up at three o\u0026#39;clock in the morning the day that it releases and watch it from the comfort of my own house. But in the fact that I\u0026#39;ve been moving and traveling and I took my family to Disney World last week, two weeks ago, like, I\u0026#39;m not caught up on She Hulk, but I will, I\u0026#39;ll get caught up on it or Stranger Things, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:38):\u003cbr\u003e\nWhen Stranger Things comes out, it is a all day viewing experience. It is an on-demand, it is a binge worthy experience. Uh, so much so that Netflix has recently adjusted the way that they released it. And so they released it now in two different parts. Now, I just wanna think about how that behavior there, the Netflix versus the cable experience, how that behavior has changed the way that we as humans, um, expect to consume content, right? Like, think about it. I, in a Netflix world, I want information when I want it. How many of you in ministry have sent some sort of email newsletter and then you still get the question from a teenager or a parent, Hey, when is the deadline again? And you\u0026#39;re like, I communicated this. Like, this has been so clear, This has been so obvious. The reason why I think is when you send it to them, you\u0026#39;re sending it to them in a, a cable centric mentality. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:47):\u003cbr\u003e\nLike, I will send you this email every Tuesday at 9:00 AM That\u0026#39;s if you are even that discipline, a lot of us, we\u0026#39;re not, we\u0026#39;re not sending emails with that amount of consistency and regularity, and I don\u0026#39;t know that I\u0026#39;m ready to abandon the whole email idea, But what I do know is that we don\u0026#39;t live in a cable TV centric world where Thursday night at 8:30 PM is on demand, uh, must watch tv. Very few people live that way. And that\u0026#39;s gonna be the same way with your emails. And that\u0026#39;s gonna be the same way with your stage announcements. And that\u0026#39;s gonna be the same way with your social media announcement posts. And so how do we switch to a more on demand way to consume content or way to find community? Again, I think another beautiful example of this is joining a small group outta church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:44):\u003cbr\u003e\nI think a lot of churches have the small group process basically be, Hey, if you wanna join a small group, go talk to Carl. And then Carl plays matchmaker. And I like, if I want to sign up for a small group, I wanna just go browse the available options and I wanna sign up for a small group. You may call that consumer of me, but I, I actually appreciate it in and like to anticipate the control or the ability that I have to make that happen on my own. I, I will, if I\u0026#39;m finding a new veterinarian or if I\u0026#39;m finding a new doctor, if I\u0026#39;m finding a new dentist, if I\u0026#39;m finding a new counselor, like I prefer to find those things by going to those people\u0026#39;s websites and creating my own appointment. Like one of the things that I absolutely hated, this may be the millennial me, I don\u0026#39;t know, but when I was looking for quotes to move, um, I would find these websites and they\u0026#39;re like, click through here to get an instant quote. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:49):\u003cbr\u003e\nAnd I was like, Oh, awesome. And so I put in on my info, you know, four bedroom house, this estimated amount of stuff, whatever. And then they would say, Awesome, your quote is ready. Call one 800, whatever, whatever, whatever, to get your quote. That\u0026#39;s not on demand. No, it\u0026#39;s not. No. Now I have to talk to a customer service representative. And the problem is that the, when the default is you, hey, you gotta talk to customer service representative. Yes, I\u0026#39;m not trying to hit away from the, uh, talking to other people the importance of that, right? We know that human connection and human conversation is important, but what I am trying to say is we can, we live in a world and we have tools, digital tools and things that can make it possible for people to find those resources and come to that on their own. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:41):\u003cbr\u003e\nSo how can we do that in churches? What are ways that we can make that happen? A couple of ideas I have, I talked about this a couple podcasts to go where I said, Hey, here\u0026#39;s what I\u0026#39;m pitching for my new church. Um, create a central hub strategy. And I don\u0026#39;t wanna take any sort of credit for this. Like Brady Sheer and the guys over at Pro Church Tools, they have been preaching this for years. And they have, they have a website tab, boot nucleus, uh, called nucleus.church, check out their product and you can build your own central hub style website where, and it\u0026#39;s a, it\u0026#39;s super easy to edit. It\u0026#39;s one of my all-time favorite website editors. Uh, but b it looks so good, it\u0026#39;s so sleek, it\u0026#39;s mobile friendly. Like that is, that is where you can, um, send emails still and send social media things, but you can direct and drive everything back to the website where it\u0026#39;s consistent every single time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:33):\u003cbr\u003e\nAnd you\u0026#39;re saying, Hey, for more information, head to fill in the blank. And that creates, um, that puts the, that puts the onus back on the user. And you\u0026#39;re saying, Hey, if you want this information, if you want it on demand, if you wanna watch it like you consume Netflix, here\u0026#39;s where to go. And that, what that does then is that makes it the impetus beyond you or on us as the church leaders to make sure that those websites are updated. I think more often than not, the um, the, the website is one of the last things that we think to edit. And I think in this new world that we\u0026#39;re moving into, and in this on demand world, websites almost need to be the first thing that we edit. It\u0026#39;s interesting, like I said, I\u0026#39;m starting a new job, but with an old boss and just before him and I both left, um, we were both working at, at my last church, I was like, we need to, we need to tighten up the website. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:30):\u003cbr\u003e\nAnd he said, Ah, I, he\u0026#39;s like, I always think of the website as a last, last ditch effort. He\u0026#39;s like, But you\u0026#39;re right. We need to switch. We need to make that first. And so here we are now in our new gig and he asked me yesterday, What\u0026#39;s your, what\u0026#39;s your digital strategy? Do you have one? And I said, Yeah, but it\u0026#39;s gonna be contingent independent on the website. And you know, if you\u0026#39;re a pastor or you work in church ministry, you know how this is, right? And I said, So that, that requires us to have a conversation with communications and get them on the same page cuz we\u0026#39;re, we\u0026#39;re, uh, dependent upon them to kind of get some of this stuff that we want flushed out, finished out. All right, take number two. Social media is not worth it unless you\u0026#39;re willing to try some new things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:22):\u003cbr\u003e\nI think a lot of churches are just doing social media as an announcement extension. And man, I would just say if that\u0026#39;s all you\u0026#39;re doing with social media, just keeping the ship afloat, just doing things because it\u0026#39;s what you feel like you should do need to do. Everyone else is on social media. They\u0026#39;re telling you to do social media, but you\u0026#39;re really, you don\u0026#39;t have anyone invested in it. You don\u0026#39;t have anybody tracking it. You don\u0026#39;t have anybody watching the metrics to see what\u0026#39;s growing, what needs to be having port gas pour onto it, what needs to be cooled and slowed and changed. Who\u0026#39;s watching trends? Who\u0026#39;s listening to the Pro Church Tools podcast? Who\u0026#39;s listening to the Hybrid Ministry podcast to stay up to date on what\u0026#39;s going on on social media and to you, like, as a church, you have to be willing to try things that are gonna be different because social media, digital ministry is a new way to reach people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:19):\u003cbr\u003e\nAnd I think it\u0026#39;s effective. And so I I would actually push back and say, I do think it\u0026#39;s worth it, but I, but the reason I don\u0026#39;t think it will be worth it is if you\u0026#39;re, if you\u0026#39;re just gonna stick it on autopilot. I think there are very few ways to, uh, post and, and do social media type things without, um, being willing to be a mold breaker, without being willing to take some risks, without being willing to rethink some of the old ways of doing things. A lot of the traditional methods on social media are not effective anymore, right? Like when, when right now, um, the entire focus on all of social media is discoverability, right? TikTok brought into this, brought into us this advent of finding content from people that you don\u0026#39;t know. And so when people at your church, um, want to follow you or your account, uh, but you\u0026#39;re posting reels or tos, things that are needing to be discovered by hopefully them, but also other people, like what are you gonna do? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:33):\u003cbr\u003e\nLike, how, how then what\u0026#39;s the call to action out of a real, out of a TikTok, right? Like, and so we gotta figure out as church, um, digital hybrid marketing people what our win is and what the purpose of doing it is, because it is, is just a really bad announcement extension. Like it can be that, but it\u0026#39;s gonna be pretty lame and it\u0026#39;s gonna be pretty ineffective. And people are really not on social media now. Um, or I, I should, I should watch what I say. I was gonna say, people are not on social media to follow people that they\u0026#39;re friends with, and I don\u0026#39;t think that\u0026#39;s true. Um, but I think that the most popular form of social content right now is to consume videos, short form videos in particular of people that you\u0026#39;re not friends with. Like when I\u0026#39;m on TikTok, I spend 95% of my time on the four UAB and I\u0026#39;m only over on the friends tab to clear that pesky red notification. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:43):\u003cbr\u003e\nAnd then if I\u0026#39;m over there, I might see a video or two of some friends I follow and then I\u0026#39;ll, or I\u0026#39;ll see a few videos in a row of friends I follow and I\u0026#39;m like, Huh, this is crazy. Or friends I know like my sister and my friend Isaac. Um, and then I\u0026#39;m like, Oh, that\u0026#39;s cuz I\u0026#39;m on the friends tab. Of course back over for you, right? Like, I don\u0026#39;t know about you, but that\u0026#39;s how I am behaving with it. And so I just, what I\u0026#39;m saying with this is, I\u0026#39;m not saying social media\u0026#39;s not worth it, but I am saying you gotta be willing to take risks. And I think if you\u0026#39;re unwilling to take risks or you don\u0026#39;t have somebody who\u0026#39;s willing to take risks and, and look at your individual church data, I don\u0026#39;t know that it\u0026#39;s gonna be worth it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:28):\u003cbr\u003e\nI don\u0026#39;t know that it\u0026#39;s gonna yield for you the results that you\u0026#39;re looking for. Sure you can post some stuff, you can have some announcement adjacent stuff and you can just do some, you know, Facebook page type things. But, but is it really gonna be worth it? And are we really like gonna see the results that we\u0026#39;re looking for? So get out there, break some stuff, stuff, try some stuff, be creative, be willing to take risks and don\u0026#39;t put the breaks on your creatives or don\u0026#39;t put the breaks on the people who are interested in this because listen, like this avenue in particular is going to be, um, the way and wave of the future and the way that you\u0026#39;ve been doing church and particularly the way that you\u0026#39;ve probably been doing social media is not gonna be what\u0026#39;s a part of the next wave. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:18):\u003cbr\u003e\nSo let somebody who is comfortable with taking risks and comfortable with trying things, let them go fly, try and do some things, um, and don\u0026#39;t get stuck in a rut and don\u0026#39;t get stuck on autopilot because when you do, that\u0026#39;s when things become far less, uh, interesting and far less effective. I take number three today in our final one. Big events are for the pastor, not the people. All right, now hear me out on this one, right? I think that a big event, filling a giant room is really a win for the person on the stage because it helps the pastor. And I\u0026#39;m a pastor and I would agree with this, it helps me feel successful. I look out across the landscape of the room and I say, Man, there\u0026#39;s so many people here. Look how effective this event is. Look how many people are here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:16):\u003cbr\u003e\nI think the reality is though is that man, we really like, we are seeing a shift away from that like big event idea and that big event desire. Like we actually just, uh, talked to some of our juniors and seniors last week at the church I\u0026#39;m in. And um, you know, the church I\u0026#39;m in like, is, man, it is, is much different than the, the church as in before church as in before, is very, very much in a post-Christian world. Now we\u0026#39;re in the Bible belt. Um, but what\u0026#39;s fascinating is these students who are Gen Z are basically saying the same things. And they said like, we don\u0026#39;t, we don\u0026#39;t need this like, big event. It feels very, um, like almost forced, like what we want really for like our friends. Like we wanna just like invite them to like our small group and like if they\u0026#39;re like exploring faith, like we wanna actually explore faith and give them something actually challenging, um, and have a hard conversation, not just a like Christian platitude. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:24):\u003cbr\u003e\nAnd I was, I was actually, I was watching a show last night, uh, a house flipping show, um, and this couple is having a smaller wedding, um, and they\u0026#39;re doing it in like a newly renovated and remodeled house. And so, you know, of course like the, the whole premise of the show is will these people renovate in this house, get it done in time for the wedding? And um, they were talking about like how this house, it\u0026#39;s an old, is gonna be a renovated Victorian style house. So for those of you who are not super up on your HGTV of Victorian is, um, smaller rooms, um, and like just really ornate and elaborate kind of like decor. Um, but like not the whole open concept kind of idea. And so as these people were touring through the house, like, Oh, this would be good for our friends to have these smaller rooms, these smaller, more intimate gatherings so that people can actually stop and pause and have conversations with one another. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:37):\u003cbr\u003e\nAnd that, that honestly was kind of the impetus for this hot take this morning cuz I was like, Wow, like those, I mean, they\u0026#39;re, they\u0026#39;re younger, right? Like they\u0026#39;re probably in their twenties getting married, maybe thirties. Um, and they, you know, they got a little bit more of like an eclectic kind of vibe to \u0026#39;em. But the reality is, is as like, I do think that that is far more what people are looking for. They\u0026#39;re looking for intimacy, they\u0026#39;re looking for connection over content. And so the big room gatherings were a content dump. It would get everybody in. And so that the pastor could deliver his content in the most efficient way possible, the most efficient way possible was to have a large auditorium and crams many people into that large auditorium as you can so that they all could hear what the pastor has to say. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:34):\u003cbr\u003e\nGuys like that is, that is no longer the most efficient way possible. Is it effective still? Perhaps? Uh, but there\u0026#39;s a greater efficiency out there, right? A pastor can talk into a microphone in his closet much like I\u0026#39;m doing right now and deliver that same level of content. So then if that has more efficiency, then what is the purpose of the Sunday morning gathering? And I know like, I\u0026#39;m a pastor, I get it theologically, Hebrews 10, 24 and 25, let us not give up meeting together as somewhere in the habit of doing, but encouraging one another and all the more as you see the day approaching and you\u0026#39;re like, that\u0026#39;s the, that\u0026#39;s the reason for the church gathering. And I would agree. I honestly though, like I\u0026#39;m not, no offense, like I\u0026#39;ve been at this church now for a month. Um, so I\u0026#39;ve been to, uh, I think a total of three, maybe four weekends, Sunday morning services. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:34):\u003cbr\u003e\nLike I don\u0026#39;t, I have to work, right? So like, uh, soon as the first service is over, I\u0026#39;m actually, I\u0026#39;ve, I\u0026#39;ve actually never been in the service long enough to be dismissed from it. I\u0026#39;ve slipped out every single week, uh, because I need to get over to student ministry section of the building to be ready for our thing, right? I don\u0026#39;t talk to anybody really in the service. Like that encouragement, that admonishment that spurring me on like the, the Sunday morning gathering is, is not when that is taking place. Listen, I\u0026#39;m also, I\u0026#39;ll be honest with you too, I\u0026#39;m a traditionalist. I enjoy that. But what is, who is it for? I think in a lot of ways it might actually be for the ego of the pastor. Um, I think I\u0026#39;ve mentioned this on here before, but at our last church, um, we saw a higher, um, percentage of engagement with students when we offered a smaller gathering. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:36):\u003cbr\u003e\nUm, and we saw a better value in conversation with students in their smaller groups as opposed to in a large, a large scale gathering. I think, you know, we still saw success in the larger scale gatherings because kids like to come together. They still like to have fun together, they still like to play games together. Um, and so that obviously that\u0026#39;s important. That fun is a value too, right? Um, but I, I remember telling a friend of mine who said, if I want to come back together, um, and bring everyone back together in the room, like I want to do that if I\u0026#39;m honest, like that\u0026#39;s a value of mine. Like I enjoy that. However, if this talking about the small group system and setting is more effective, more efficient, um, and more what students want than I need to put my ego and my pride on the alter and be willing to offer to students what\u0026#39;s better for them, even if it\u0026#39;s a not, not what I want. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:42):\u003cbr\u003e\nAlright? So let\u0026#39;s put purpose over preference and then b um, I have to be willing to level up and train my, my leaders and my volunteer team to execute this plan or this play. Um, and it\u0026#39;s gonna take more work on my part to develop them as leaders, uh, than just bring them all back together and we preach a message at them from, from the stage, right? Again, if that\u0026#39;s what I want and that\u0026#39;s what\u0026#39;s easier, but it\u0026#39;s not. What\u0026#39;s better then? Let\u0026#39;s actually give our students what\u0026#39;s best. Why not? Because we\u0026#39;re trying to be effective grow numbers. Look at metrics because we want students to have a meaningful encounter with the God of the universe to come to a knowing, saving knowledge and relationship with Jesus Christ, who is the way back to the Father is he says in John chapter 14, He\u0026#39;s the way, he\u0026#39;s the truth, he\u0026#39;s the wife. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:44):\u003cbr\u003e\nAnd if big events are hindrance to that or a Gen Z eye roll, like, uh, another one of these again, then let\u0026#39;s not give it to him. Let\u0026#39;s give them what they\u0026#39;re going to use for the betterment of their faith in the betterment of the, their friends\u0026#39; faith as their friends try to explore what it looks like and means to follow Christ. Well, hey everyone, uh, hope you enjoyed today\u0026#39;s episode. Tried a little bit of a different format here. It\u0026#39;s, it\u0026#39;s tough. Hang on to alo pod, like I said. So I wanted to give a couple of kind of hot takes and just, uh, express what to my heart where I\u0026#39;m coming from. So if you enjoyed it, let us know. Um, rate review. You can go to hybridministry.xyz. We are also on Twitter. I\u0026#39;m gonna try to start, um, being a little more active on there beyond just posting when episodes drop. So come over, give us a follow, come hang out with us. It\u0026#39;s at hybrid ministry on Twitter. And, uh, love hanging out with you guys. Uh, let us know, uh, reach out, let us know if there\u0026#39;s anything you\u0026#39;d like to hear specifically. And, um, until the next time, talk soon. Bye.\u003c/p\u003e","summary":"In this solo pod Nick explores three big ideas. Why Email and Social may not satisfy the on-demand world and culture that we currently live in. Is Social Media for your church even worth it Especially if you just are using it as an extension of your announcements? And are Big Events only for the Pastor's Ego? Or do they still have a place in our churches? All that and more on this week's episode of the Hybrid Ministry Podcast!","date_published":"2022-10-06T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/884c669a-911b-4e55-92d9-8382ec04dd61.mp3","mime_type":"audio/mpeg","size_in_bytes":13548832,"duration_in_seconds":1679}]},{"id":"4afa9336-f4ff-490b-aa0b-9db40f999a8d","title":"Episode 011: Building a Digital Strategy from Scratch and optimizing your church website for all intended audiences","url":"https://www.hybridministry.xyz/011","content_text":"SUMMARY\nIn this solo pod Nick sits down and discusses target audiences, building a digital ministry strategy from scratch at a church that doesn't have much to start with. And who knows how it's going to go, but you'll be along for the ride! For more head to http://hybridministry.xyz or follow us on twitter at http://twitter.com/hybridministry\n\nSHOWNOTES\nhttps://www.youtube.com/watch?v=uqhrIqTy2ZE\u0026amp;t=914s\n\nhttps://prochurchtools.libsyn.com/email-newsletters-overwhelmed-church-staff-social-media-predictions-gone-wrong\n\nhttps://prochurchtools.libsyn.com/email-open-rates-subject-lines-removing-inactive-subscribers\n\nhttps://prochurchtools.com/7-proven-church-newsletter-ideas-that-really-work/\n\nTIMECODES\n00:00-01:13 Intro\n01:13-03:03 My Digital Ministry Proposal for my Youth Ministry\n03:03-04:01 Back Story\n04:01-06:22 Why I love plain text emails\n06:22-07:49 Building the Website from Scratch\n07:49-12:17 Mapping out the Student Website\n12:17-13:05 What to include on a parent website\n13:05-13:54 What leaders need on a website\n13:54-15:11 Why most church websites don't know who their intended audience is\n15:11-15:42 How often to send emails\n15:42-16:46 Youth or Student Ministry for SEO?\n16:46-17:52 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nOoh, what's going on everybody. Uh, welcome to another episode of the hybrid ministry podcast. I am your host, Nick Clason, excited to be joining you today this morning. Um, bright and beautiful morning. Uh, I am all, I'm doing another solo pod and I'm so sad cuz I love, love talking to Matt. Um, and we will probably share nothing bad, man. Like nothing bad. Uh, we'll probably share in a future episode, what is going on? Um, life is a little influx for both of us to be completely honest. Uh, as I said in the last episode I had just recently taken a job at a church in Texas. I'm currently sitting in the basement of my house in Illinois. Um, I am leaving for Disney in a day to go on vacation with my family. Uh, so life is absolutely chaos in mayhem. And so anyway, um, I wanted to just hop on here and uh, you know, just talk through a couple of things and uh, share some insights today.\n\nNick Clason (01:11):\nSpecifically I wanted to talk about the most recent digital ministry hybrid ministry proposal that I put together for the church that I'm working at. Um, and so, uh, gosh, maybe it was like five or so episodes ago I explained, you know, what we were doing at the church I was working at where I'm going, does not have as clearly of a defined digital strategy. It's also in the south. Um, it's the buckle of the Bible belt, Dallas. It feels like. Right. And so, um, there's a lot more of an in person kind of moment. And so how do we take what's already going on in person and create hybrid options? Why would we even wanna do that? What's the purpose of digital ministry, especially if an in person thing is going so well. And so I wanna jump in and explain kind of all of that today.\n\nNick Clason (02:01):\nThat's kind of the point, but like I said, we're a little bit in transition. My goal is to still never miss a Thursday drop. Uh, we have these set to go live every Thursday at four o'clock in the morning. And so as soon as you wake up on Thursday after a night of youth ministry, if your youth pastor or on your commute on the way on, in, on a Thursday, you should see one of these. You should get one of these in your podcast, catcher. Hey, listen. Also, we would just love it. If you would share the word. If you'd get this out there with a friend post on social media, tag us on Twitter at hybrid ministry, our website for we have full show notes, transcripts, we provide those all for you. A hundred percent for free at hybridministry.xyz also on our blog on there, we have a free downloadable checklist.\n\nNick Clason (02:48):\nSo go check that out. Um, anytime you post social media dos and don'ts, um, that's relevant as of now, you know, as long as algorithms and social networks don't change anything. But anyway, all that to be said, let's dive in. I wanted to, uh, chat a little bit. So just quick backstory, um, where I'm headed, uh, where I just most recent took good job is, um, the same place that, uh, my boss, a former boss, um, at my old job, uh, is now working as well. So he went to this church and, um, through a series of amazing supernatural, um, and other confirmation events I felt as the Lord was telling me to also go there, um, after having been offered an opportunity. And so that's kind of that, like I said, I, I think at some point me and Matt will share kind of our journeys and what's going on and, and all those types of things, but I'm gonna say that for another episode, but all that to be said, um, I'm walking into a brand new environment, but I'm walking into the exact same boss.\n\nNick Clason (03:52):\nAnd so things are a little bit interesting. And so on like day two, I put together a proposal and I probably wouldn't have put together such a strong proposal. Um, however I put it together because I wanted to, uh, or I mean a cuz he trusted me and, and B cuz I had a lot of desires and opinions. And so the first thing which just started off of was he was saying, Hey man, do some research on email marketing. I was like, okay, fine. Right. Like, you know, I don't know if you know this or not. I host podcast, no big deal. Right.  all about digital ministry hybrid ministry. Obviously I was joking. Um, the children's pastor at the church has an email newsletter and uh, I don't know. Um, one of the, one of the guys I'm super, um, I, I, that influences me a lot in this space is Brady sheer, um, of pro church tools, pro church tools podcast, and um, him along with a lot of research from HubSpot and stuff like that, they really, really push against marketing type emails and they push strongly towards plain text type emails.\n\nNick Clason (05:01):\nSay they say that open rates are higher. Um, email algorithms, yes. Emails have algorithms. Uh, they, uh, email algorithms, you know, play more nicely with emails that look plain, text that look like it's just like a friend to a friend type of conversation as opposed to something that you would get from some gigantic corporation with a bunch of graphics and things like that. And so, um, you know, my, my boss, former boss also now current boss and friend, um, so I was, again able to be a little more direct. I feel like than if I was just starting completely brand new was like, Hey, I want this, I want our emails to look like the kids' ministry emails. He forwarded it to me and I said, Hey, that looks great. And it did. I mean, it looks amazing. Um, I said, however, you know, I sent 'em look like probably five or six links.\n\nNick Clason (05:53):\nUm, and I can link those in the show notes. Uh, but I, I said five or six links about like, Hey, here's why we don't want to do this. Right. And, uh, he wasn't totally convinced. And so I said, Hey, here's the thing. Um, let's take a look at, um, maybe creating this in a website style. And so that's kinda, what I wanna talk about today is this, this proposal I put together for a hub based website. And so the communications guy at the church I'm working at now was not in the office last week. So, um, I sent this to my boss. He's going to sit down with the communications guy and pitch it when I'm gone at Disney next week. Uh, all that being said, I have no idea where this is gonna head, but this is kind of like us starting, um, hybrid digital ministry from the ground up.\n\nNick Clason (06:46):\nCurrently we have a website and we have an Instagram and that is it. There's really nothing else. I mean, we have an email list as well. It's pulled out of our church management software. And so what I wanted to do is I wanna do a hub style website where anyone at any time could go and check out. And so, uh, the thing in student ministry, um, like I said, I'm a youth pastor. So if you're not a youth pastor, um, this still applies. But, but the thing in student ministry, I think there's, what is your intended audience on your website? Is it students? Is it parents? Is it leaders? And the honest truth is that it's probably all three. And so I don't know the best way to do this, but what I think is that you go to a central kinda landing spot, a central sort of website.\n\nNick Clason (07:34):\nAnd then you say from there students, parents leaders with like a button for each, or like a page for each or a link for each or whatever. Right. Um, and each of those have a different reason, a different purpose, right? So, um, students, I, I think you wanna link upcoming events. You may wanna have sign up calendars. Um, but also, and this is the thing I'm really, really trying to double down on. And this is the whole reason for me personally, why I'm so passionate about hybrid ministry is I want digital discipleship tools. I don't know where you land on it. As far as your definition of discipleship. I believe that discipleship has a life on life component. If you look at Jesus and the way that he modeled life with his disciples, he literally lived with them. They came and see, they checked it out and then they come and they followed him and then he started giving them more and more assignments.\n\nNick Clason (08:32):\nAnd then until eventually ultimately he left all of the next steps of the church in their hands, all of that done life on life. And I think that there should be a life on life component. I think there should be a physical non-digital in person meeting. Right. And that's why this whole thing, right? We're not talking about it being physical versus digital. We're talking about hybrid. How do both of these two things marry? Why? Because, um, while I would love to be a youth pastor that when people look at me, they say, I see Jesus in you. And I model my life in my ministry after Jesus. I also, um, cannot spend the same amount of time with the people I am attempting to disciple the same way that Jesus did. I mean, I guess I could. Right. But that would require me to, um, sell all my possessions, be homeless and wander around from place to place.\n\nNick Clason (09:29):\nAnd while that may sound noble and amazing to some of you out there and you're like, yeah, did you should totally do that. I have a wife and kids and I just, you know, our American system doesn't really lend itself that well to it. And I'm not trying to be facetious here, honestly, I'm just saying it, there are constraints, um, that I have placed on my own life. Right. But also constraints within the American working system and whatnot. And so I love the idea of digital resources because it allows there to be other pieces, elements of content that can take place in the gaps, in the margins, in between our, in person meetings. Right. So, uh, right now, like I said, we have an Instagram, so that's posting on the fee. That's also posting on reels, as we've said, a billion times on this podcast, short form, video content as king.\n\nNick Clason (10:21):\nAnd so we want to continue to double down on that. I want to continue to double down on that as a part of my proposal. And as a part of us building this thing from the ground up, I also wanna explore the idea of a daily video slash audio podcast. Did I say daily? I didn't mean daily, but a video audio, um, podcast, perhaps some daily devotionals, those could live on YouTube. Um, they could also just go short form on TikTok. And I also love the idea of blog style articles or some written devotional type content. That's either custom or that is curated. And so those are some elements. And in all of that as a youth pastor, I have to think what about the sixth grader? What about the seventh grader? What about the eighth grader? Um, that their parents won't allow them to have a phone.\n\nNick Clason (11:16):\nAnd so I want all this stuff to be able to live on a website so that they can go there and there's pulled content from our YouTube channel. They can click, they can go to YouTube. They don't need a phone. They don't need YouTube account to watch it. Same with TikTok. I actually like the TikTok sharing link algorithm pretty well, cuz you don't unlike Instagram. Um, it's much easier to interface with it without an account. Of course it's easier with it. It always is. They try to make it that way. Right. Um, and same with the video or audio podcast probably hosted on YouTube or whatever and whatnot, all of those to be digital type discipleship tools that entire framework's not built out. Right. But I want to create a central student hub where people can go to students specifically can go to and be both a informed about what's going on times, whatever, what, not calendar events, but also, um, grab some things that can help them grow in their faith and help them grow closer to Jesus.\n\nNick Clason (12:18):\nThen we want a parent hub and um, same thing, upcoming calendar events, signups links out to social media, perhaps a parent specific only Facebook group. I think that Facebook is used best in that format in ministry, um, for group type settings. And um, you know, so like parents are probably some of the, the most active users on it. I don't think we should neglect Facebook altogether, but I don't think it's super prevalent and relevant for students. And then same thing for them. I wanna also offer parent discipleship type tools, maybe a parent podcast, maybe some parent based articles and then some curated materials links out to other things, materials, whatever, whatnot. Um, and then finally leaders, um, a leader hub as well. So calendar of events, um, lessons, small group materials, videos of the upcoming lessons, if they're prerecorded or anything like that. Um, leader resources links to Facebook groups or group MES, um, applications to serve.\n\nNick Clason (13:27):\nUh, and then also some leader growth slash discipleship type tools, podcast, article, curative materials, right? And so what we wanna try and create is a place where like everyone at any time knows exactly where to go to such and such website. And they always go there, students go there, parents go there leaders go there. And then from there, it's clear if you're a student, you dive down this path. If you're a parent, you dive down this path and if you're a leader, you dive down this path. In my experience as a youth pastor, I've looked around, there are not a ton of amazing youth ministry websites out there. And I think part of the problem is because there are multiple intended audiences. Is it for students or is it for parents or is it for leaders? And I think in a lot of cases, and this is a super basic and easy marketing premise, right?\n\nNick Clason (14:18):\nBut the, the bottom line, the reality of it is, is that you gotta know who your audience is. And a lot of times, I don't know that that's all the way defined. So who is your audience? Figure that out and Noah, and in this case, we're realizing that there are three audiences that we really care about and that we want to aim and that we want to hit and that we want to create custom content for all three of them either create it or curate it, which means find other things out there on the internet to help kinda resource that. And then from there, if everything is built onto a website and if the website is ruthlessly updated, I think a lot of times too, youth pastors or churches think of their website as their last stop, as opposed to their first. So if the website remains ruthlessly updated, then you can just do a weekly, plain text, email scheduled from a person, pastor Craig, pastor, John, Andrew, whatever the names are.\n\nNick Clason (15:21):\nRight. Um, historically I've heard that the best times to send an email is Tuesday at 9:00 AM. I dunno if that's still true, it's something I've been doing for 10 years now. Um, and then I think that, uh, you can pay attention to subscribers and open rates and click throughs through a thing like MailChimp or, um, maybe your church management software offers that ability. The last thing, um, that you know, is just interesting is, um, one of the things we're, we're debating right now and I'll let you know, kind of where we land is, do we keep the name students or do we switch over to using youth for search engine optimization purposes? What, what Matt has found and, you know, Matt used to be a marketer for dare to share. And so he found that overseas students was used a lot more frequently in America.\n\nNick Clason (16:12):\nYouth ministry is the preferred term, especially on, um, Google and stuff. And actually he was showing that if you look up the word students, um, oftentimes it's in relation to college, collegiate ministry, stuff like that. And so, uh, that was just a super interesting thing. And so again, as we're building from the ground up, we're having these conversations, we, my boss and I, we both like the word youth, um, you know, can we get, can we get the church on board for it? Um, what's the branding implications, all those types of things, but that's another conversation that we're having with our, uh, communications people. So there you have it, there is my hub style website proposal for church. I'll let you know how it goes, bringing you a long lifetime for it again. Thanks for being here. Hey, hybridministry.xyz is your one stop shop for everything that we have to offer. Um, again, like I said, in our last episode, we're looking to continue to create more and more resources for you. Look for those coming here in the next month or so as Matt and I both kind of get our feet under us about what's next and where we're headed. Um, look forward to having him back on the pod at some point, but until then, stuck with me, glad to be with you. Um, and we will talk again later. Thanks guys. Check you out on the flippty flip","content_html":"\u003cp\u003e\u003cstrong\u003eSUMMARY\u003c/strong\u003e\u003cbr\u003e\nIn this solo pod Nick sits down and discusses target audiences, building a digital ministry strategy from scratch at a church that doesn\u0026#39;t have much to start with. And who knows how it\u0026#39;s going to go, but you\u0026#39;ll be along for the ride! For more head to \u003ca href=\"http://hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://hybridministry.xyz\u003c/a\u003e or follow us on twitter at \u003ca href=\"http://twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://twitter.com/hybridministry\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=uqhrIqTy2ZE\u0026t=914s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=uqhrIqTy2ZE\u0026amp;t=914s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://prochurchtools.libsyn.com/email-newsletters-overwhelmed-church-staff-social-media-predictions-gone-wrong\" rel=\"nofollow\"\u003ehttps://prochurchtools.libsyn.com/email-newsletters-overwhelmed-church-staff-social-media-predictions-gone-wrong\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://prochurchtools.libsyn.com/email-open-rates-subject-lines-removing-inactive-subscribers\" rel=\"nofollow\"\u003ehttps://prochurchtools.libsyn.com/email-open-rates-subject-lines-removing-inactive-subscribers\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://prochurchtools.com/7-proven-church-newsletter-ideas-that-really-work/\" rel=\"nofollow\"\u003ehttps://prochurchtools.com/7-proven-church-newsletter-ideas-that-really-work/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:13 Intro\u003cbr\u003e\n01:13-03:03 My Digital Ministry Proposal for my Youth Ministry\u003cbr\u003e\n03:03-04:01 Back Story\u003cbr\u003e\n04:01-06:22 Why I love plain text emails\u003cbr\u003e\n06:22-07:49 Building the Website from Scratch\u003cbr\u003e\n07:49-12:17 Mapping out the Student Website\u003cbr\u003e\n12:17-13:05 What to include on a parent website\u003cbr\u003e\n13:05-13:54 What leaders need on a website\u003cbr\u003e\n13:54-15:11 Why most church websites don\u0026#39;t know who their intended audience is\u003cbr\u003e\n15:11-15:42 How often to send emails\u003cbr\u003e\n15:42-16:46 Youth or Student Ministry for SEO?\u003cbr\u003e\n16:46-17:52 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nOoh, what\u0026#39;s going on everybody. Uh, welcome to another episode of the hybrid ministry podcast. I am your host, Nick Clason, excited to be joining you today this morning. Um, bright and beautiful morning. Uh, I am all, I\u0026#39;m doing another solo pod and I\u0026#39;m so sad cuz I love, love talking to Matt. Um, and we will probably share nothing bad, man. Like nothing bad. Uh, we\u0026#39;ll probably share in a future episode, what is going on? Um, life is a little influx for both of us to be completely honest. Uh, as I said in the last episode I had just recently taken a job at a church in Texas. I\u0026#39;m currently sitting in the basement of my house in Illinois. Um, I am leaving for Disney in a day to go on vacation with my family. Uh, so life is absolutely chaos in mayhem. And so anyway, um, I wanted to just hop on here and uh, you know, just talk through a couple of things and uh, share some insights today.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:11):\u003cbr\u003e\nSpecifically I wanted to talk about the most recent digital ministry hybrid ministry proposal that I put together for the church that I\u0026#39;m working at. Um, and so, uh, gosh, maybe it was like five or so episodes ago I explained, you know, what we were doing at the church I was working at where I\u0026#39;m going, does not have as clearly of a defined digital strategy. It\u0026#39;s also in the south. Um, it\u0026#39;s the buckle of the Bible belt, Dallas. It feels like. Right. And so, um, there\u0026#39;s a lot more of an in person kind of moment. And so how do we take what\u0026#39;s already going on in person and create hybrid options? Why would we even wanna do that? What\u0026#39;s the purpose of digital ministry, especially if an in person thing is going so well. And so I wanna jump in and explain kind of all of that today.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:01):\u003cbr\u003e\nThat\u0026#39;s kind of the point, but like I said, we\u0026#39;re a little bit in transition. My goal is to still never miss a Thursday drop. Uh, we have these set to go live every Thursday at four o\u0026#39;clock in the morning. And so as soon as you wake up on Thursday after a night of youth ministry, if your youth pastor or on your commute on the way on, in, on a Thursday, you should see one of these. You should get one of these in your podcast, catcher. Hey, listen. Also, we would just love it. If you would share the word. If you\u0026#39;d get this out there with a friend post on social media, tag us on Twitter at hybrid ministry, our website for we have full show notes, transcripts, we provide those all for you. A hundred percent for free at hybridministry.xyz also on our blog on there, we have a free downloadable checklist.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:48):\u003cbr\u003e\nSo go check that out. Um, anytime you post social media dos and don\u0026#39;ts, um, that\u0026#39;s relevant as of now, you know, as long as algorithms and social networks don\u0026#39;t change anything. But anyway, all that to be said, let\u0026#39;s dive in. I wanted to, uh, chat a little bit. So just quick backstory, um, where I\u0026#39;m headed, uh, where I just most recent took good job is, um, the same place that, uh, my boss, a former boss, um, at my old job, uh, is now working as well. So he went to this church and, um, through a series of amazing supernatural, um, and other confirmation events I felt as the Lord was telling me to also go there, um, after having been offered an opportunity. And so that\u0026#39;s kind of that, like I said, I, I think at some point me and Matt will share kind of our journeys and what\u0026#39;s going on and, and all those types of things, but I\u0026#39;m gonna say that for another episode, but all that to be said, um, I\u0026#39;m walking into a brand new environment, but I\u0026#39;m walking into the exact same boss.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:52):\u003cbr\u003e\nAnd so things are a little bit interesting. And so on like day two, I put together a proposal and I probably wouldn\u0026#39;t have put together such a strong proposal. Um, however I put it together because I wanted to, uh, or I mean a cuz he trusted me and, and B cuz I had a lot of desires and opinions. And so the first thing which just started off of was he was saying, Hey man, do some research on email marketing. I was like, okay, fine. Right. Like, you know, I don\u0026#39;t know if you know this or not. I host podcast, no big deal. Right. \u003claugh\u003e all about digital ministry hybrid ministry. Obviously I was joking. Um, the children\u0026#39;s pastor at the church has an email newsletter and uh, I don\u0026#39;t know. Um, one of the, one of the guys I\u0026#39;m super, um, I, I, that influences me a lot in this space is Brady sheer, um, of pro church tools, pro church tools podcast, and um, him along with a lot of research from HubSpot and stuff like that, they really, really push against marketing type emails and they push strongly towards plain text type emails.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:01):\u003cbr\u003e\nSay they say that open rates are higher. Um, email algorithms, yes. Emails have algorithms. Uh, they, uh, email algorithms, you know, play more nicely with emails that look plain, text that look like it\u0026#39;s just like a friend to a friend type of conversation as opposed to something that you would get from some gigantic corporation with a bunch of graphics and things like that. And so, um, you know, my, my boss, former boss also now current boss and friend, um, so I was, again able to be a little more direct. I feel like than if I was just starting completely brand new was like, Hey, I want this, I want our emails to look like the kids\u0026#39; ministry emails. He forwarded it to me and I said, Hey, that looks great. And it did. I mean, it looks amazing. Um, I said, however, you know, I sent \u0026#39;em look like probably five or six links.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:53):\u003cbr\u003e\nUm, and I can link those in the show notes. Uh, but I, I said five or six links about like, Hey, here\u0026#39;s why we don\u0026#39;t want to do this. Right. And, uh, he wasn\u0026#39;t totally convinced. And so I said, Hey, here\u0026#39;s the thing. Um, let\u0026#39;s take a look at, um, maybe creating this in a website style. And so that\u0026#39;s kinda, what I wanna talk about today is this, this proposal I put together for a hub based website. And so the communications guy at the church I\u0026#39;m working at now was not in the office last week. So, um, I sent this to my boss. He\u0026#39;s going to sit down with the communications guy and pitch it when I\u0026#39;m gone at Disney next week. Uh, all that being said, I have no idea where this is gonna head, but this is kind of like us starting, um, hybrid digital ministry from the ground up.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:46):\u003cbr\u003e\nCurrently we have a website and we have an Instagram and that is it. There\u0026#39;s really nothing else. I mean, we have an email list as well. It\u0026#39;s pulled out of our church management software. And so what I wanted to do is I wanna do a hub style website where anyone at any time could go and check out. And so, uh, the thing in student ministry, um, like I said, I\u0026#39;m a youth pastor. So if you\u0026#39;re not a youth pastor, um, this still applies. But, but the thing in student ministry, I think there\u0026#39;s, what is your intended audience on your website? Is it students? Is it parents? Is it leaders? And the honest truth is that it\u0026#39;s probably all three. And so I don\u0026#39;t know the best way to do this, but what I think is that you go to a central kinda landing spot, a central sort of website.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:34):\u003cbr\u003e\nAnd then you say from there students, parents leaders with like a button for each, or like a page for each or a link for each or whatever. Right. Um, and each of those have a different reason, a different purpose, right? So, um, students, I, I think you wanna link upcoming events. You may wanna have sign up calendars. Um, but also, and this is the thing I\u0026#39;m really, really trying to double down on. And this is the whole reason for me personally, why I\u0026#39;m so passionate about hybrid ministry is I want digital discipleship tools. I don\u0026#39;t know where you land on it. As far as your definition of discipleship. I believe that discipleship has a life on life component. If you look at Jesus and the way that he modeled life with his disciples, he literally lived with them. They came and see, they checked it out and then they come and they followed him and then he started giving them more and more assignments.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:32):\u003cbr\u003e\nAnd then until eventually ultimately he left all of the next steps of the church in their hands, all of that done life on life. And I think that there should be a life on life component. I think there should be a physical non-digital in person meeting. Right. And that\u0026#39;s why this whole thing, right? We\u0026#39;re not talking about it being physical versus digital. We\u0026#39;re talking about hybrid. How do both of these two things marry? Why? Because, um, while I would love to be a youth pastor that when people look at me, they say, I see Jesus in you. And I model my life in my ministry after Jesus. I also, um, cannot spend the same amount of time with the people I am attempting to disciple the same way that Jesus did. I mean, I guess I could. Right. But that would require me to, um, sell all my possessions, be homeless and wander around from place to place.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:29):\u003cbr\u003e\nAnd while that may sound noble and amazing to some of you out there and you\u0026#39;re like, yeah, did you should totally do that. I have a wife and kids and I just, you know, our American system doesn\u0026#39;t really lend itself that well to it. And I\u0026#39;m not trying to be facetious here, honestly, I\u0026#39;m just saying it, there are constraints, um, that I have placed on my own life. Right. But also constraints within the American working system and whatnot. And so I love the idea of digital resources because it allows there to be other pieces, elements of content that can take place in the gaps, in the margins, in between our, in person meetings. Right. So, uh, right now, like I said, we have an Instagram, so that\u0026#39;s posting on the fee. That\u0026#39;s also posting on reels, as we\u0026#39;ve said, a billion times on this podcast, short form, video content as king.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:21):\u003cbr\u003e\nAnd so we want to continue to double down on that. I want to continue to double down on that as a part of my proposal. And as a part of us building this thing from the ground up, I also wanna explore the idea of a daily video slash audio podcast. Did I say daily? I didn\u0026#39;t mean daily, but a video audio, um, podcast, perhaps some daily devotionals, those could live on YouTube. Um, they could also just go short form on TikTok. And I also love the idea of blog style articles or some written devotional type content. That\u0026#39;s either custom or that is curated. And so those are some elements. And in all of that as a youth pastor, I have to think what about the sixth grader? What about the seventh grader? What about the eighth grader? Um, that their parents won\u0026#39;t allow them to have a phone.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:16):\u003cbr\u003e\nAnd so I want all this stuff to be able to live on a website so that they can go there and there\u0026#39;s pulled content from our YouTube channel. They can click, they can go to YouTube. They don\u0026#39;t need a phone. They don\u0026#39;t need YouTube account to watch it. Same with TikTok. I actually like the TikTok sharing link algorithm pretty well, cuz you don\u0026#39;t unlike Instagram. Um, it\u0026#39;s much easier to interface with it without an account. Of course it\u0026#39;s easier with it. It always is. They try to make it that way. Right. Um, and same with the video or audio podcast probably hosted on YouTube or whatever and whatnot, all of those to be digital type discipleship tools that entire framework\u0026#39;s not built out. Right. But I want to create a central student hub where people can go to students specifically can go to and be both a informed about what\u0026#39;s going on times, whatever, what, not calendar events, but also, um, grab some things that can help them grow in their faith and help them grow closer to Jesus.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:18):\u003cbr\u003e\nThen we want a parent hub and um, same thing, upcoming calendar events, signups links out to social media, perhaps a parent specific only Facebook group. I think that Facebook is used best in that format in ministry, um, for group type settings. And um, you know, so like parents are probably some of the, the most active users on it. I don\u0026#39;t think we should neglect Facebook altogether, but I don\u0026#39;t think it\u0026#39;s super prevalent and relevant for students. And then same thing for them. I wanna also offer parent discipleship type tools, maybe a parent podcast, maybe some parent based articles and then some curated materials links out to other things, materials, whatever, whatnot. Um, and then finally leaders, um, a leader hub as well. So calendar of events, um, lessons, small group materials, videos of the upcoming lessons, if they\u0026#39;re prerecorded or anything like that. Um, leader resources links to Facebook groups or group MES, um, applications to serve.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:27):\u003cbr\u003e\nUh, and then also some leader growth slash discipleship type tools, podcast, article, curative materials, right? And so what we wanna try and create is a place where like everyone at any time knows exactly where to go to such and such website. And they always go there, students go there, parents go there leaders go there. And then from there, it\u0026#39;s clear if you\u0026#39;re a student, you dive down this path. If you\u0026#39;re a parent, you dive down this path and if you\u0026#39;re a leader, you dive down this path. In my experience as a youth pastor, I\u0026#39;ve looked around, there are not a ton of amazing youth ministry websites out there. And I think part of the problem is because there are multiple intended audiences. Is it for students or is it for parents or is it for leaders? And I think in a lot of cases, and this is a super basic and easy marketing premise, right?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:18):\u003cbr\u003e\nBut the, the bottom line, the reality of it is, is that you gotta know who your audience is. And a lot of times, I don\u0026#39;t know that that\u0026#39;s all the way defined. So who is your audience? Figure that out and Noah, and in this case, we\u0026#39;re realizing that there are three audiences that we really care about and that we want to aim and that we want to hit and that we want to create custom content for all three of them either create it or curate it, which means find other things out there on the internet to help kinda resource that. And then from there, if everything is built onto a website and if the website is ruthlessly updated, I think a lot of times too, youth pastors or churches think of their website as their last stop, as opposed to their first. So if the website remains ruthlessly updated, then you can just do a weekly, plain text, email scheduled from a person, pastor Craig, pastor, John, Andrew, whatever the names are.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:21):\u003cbr\u003e\nRight. Um, historically I\u0026#39;ve heard that the best times to send an email is Tuesday at 9:00 AM. I dunno if that\u0026#39;s still true, it\u0026#39;s something I\u0026#39;ve been doing for 10 years now. Um, and then I think that, uh, you can pay attention to subscribers and open rates and click throughs through a thing like MailChimp or, um, maybe your church management software offers that ability. The last thing, um, that you know, is just interesting is, um, one of the things we\u0026#39;re, we\u0026#39;re debating right now and I\u0026#39;ll let you know, kind of where we land is, do we keep the name students or do we switch over to using youth for search engine optimization purposes? What, what Matt has found and, you know, Matt used to be a marketer for dare to share. And so he found that overseas students was used a lot more frequently in America.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:12):\u003cbr\u003e\nYouth ministry is the preferred term, especially on, um, Google and stuff. And actually he was showing that if you look up the word students, um, oftentimes it\u0026#39;s in relation to college, collegiate ministry, stuff like that. And so, uh, that was just a super interesting thing. And so again, as we\u0026#39;re building from the ground up, we\u0026#39;re having these conversations, we, my boss and I, we both like the word youth, um, you know, can we get, can we get the church on board for it? Um, what\u0026#39;s the branding implications, all those types of things, but that\u0026#39;s another conversation that we\u0026#39;re having with our, uh, communications people. So there you have it, there is my hub style website proposal for church. I\u0026#39;ll let you know how it goes, bringing you a long lifetime for it again. Thanks for being here. Hey, hybridministry.xyz is your one stop shop for everything that we have to offer. Um, again, like I said, in our last episode, we\u0026#39;re looking to continue to create more and more resources for you. Look for those coming here in the next month or so as Matt and I both kind of get our feet under us about what\u0026#39;s next and where we\u0026#39;re headed. Um, look forward to having him back on the pod at some point, but until then, stuck with me, glad to be with you. Um, and we will talk again later. Thanks guys. Check you out on the flippty flip\u003c/p\u003e","summary":"In this solo pod Nick sits down and discusses target audiences, building a digital ministry strategy from scratch at a church that doesn't have much to start with. And who knows how it's going to go, but you'll be along for the ride! For more head to http://hybridministry.xyz or follow us on twitter at http://twitter.com/hybridministry","date_published":"2022-09-29T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4afa9336-f4ff-490b-aa0b-9db40f999a8d.mp3","mime_type":"audio/mpeg","size_in_bytes":8696165,"duration_in_seconds":1073}]},{"id":"b8c47d8e-63d7-4f6d-be50-65a221b2840a","title":"Episode 010: Common Myths about Generation Z and how to Reach them in 2022","url":"https://www.hybridministry.xyz/010","content_text":"In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.\n\nSHOWNOTES\nhttps://blog.hubspot.com/marketing/gen-z-myths?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails\u0026amp;utm_medium=email\u0026amp;utm_content=223400490\u0026amp;utm_source=hs_email\n\nTIMECODES\n00:00-00:35 Myths about Generation Z\n00:35-3:34 Why do we keep focusing on Gen Z?\n3:34-6:04 Myth 1: Gen Z is obsessed with fast fashion\n6:04-8:22 Myth 2: Data and Privacy are irrelevant to Gen Z\n8:22-10:43 Myth 3: TikTok is the best place to reach Gen Z\n10:43-14:51 Myth 4: Put a product in front of Gen Z and they will buy it\n14:51-17:15 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat's up everybody and welcome to another episode of the hybrid ministry podcast, solo pod this morning. Uh, I mentioned several weeks back, uh, that I had just given notice to my church. Um, and so I'm kind of in a little bit of a transition. And so I'm from church and Chicago to a church in, uh, Dallas, Texas. And so got weird travel schedule going on. So me and Matt's, uh, schedule is having a hard time lining up. So, uh, today I just wanted to chat through just a quick couple of generation Z. Um, miss, uh, and the first thing I wanted to do with that is, uh, I pulled this article from a HubSpot article. I'll link it in the show notes, super interesting. And obviously HubSpot is not a Christian company. And so they're focused more on marketing than they are, you know, like on the church or whatever.\n\nNick Clason (00:53):\nUh, but what I wanted to say was I wanted to say, why, why do we keep honing in on gen Z? Um, I think, uh, I've just had like a, I don't know, a realization over the last little bit that like churches are, um, built, I think for, for older generations, you know, they're, they're, they're doing it the way, um, it's always been done. Um, and I think that there is probably a rethink that needs to take place. And I think that when you say that to, to maybe some older generations, gen X, um, boomer, there's just an immediate knee jerk of like, you know, you can't get rid of this, you can't get rid of that. Maybe the Sunday morning se sermon, um, the way we dress, the way we do things like, and I get that, right. There's a, there's a safety and a comfort in, um, just the traditions and the habits that have been built.\n\nNick Clason (01:47):\nBut I think gen Z is actually a really interesting case study because, and the reason I think it's important is because I don't know that the church is being super, um, relevant to reach them. I think that the church is doing things the way it's always been done. I think you look across the landscape of, uh, church leadership. The majority of church leaders are older in their forties, fifties, some even in their sixties. Um, and you know, like you, you hate to like categorize anybody, but they may just be kinda like hanging on until retirement. And so are they really looking to innovate? Are they really looking to reach and like, sure they're looking to reach, um, but maybe they're trying to do so in such a way that is done, um, reaching people the way that, that, that they're used to reaching it and the type of model that they're built. And so the reason we keep honing in, at least I keep honing in on gen Z. First of all, like I've said before, I am a youth pastor. So that is, you know, immediately in my kinda like purview. But the second thing is I think the church needs to adapt, not because to try and reach a specific generation, but because them millennials as well and all the generations that are gonna\n\nNick Clason (02:58):\nCome after gen Z are gonna be different. So how can the church, which is in my personal and theological opinion, the most relevant institution in the world, it is the one that has stood the test of time. And so this isn't me coming in and just like slinging mud at the church. It's me, um, caring deeply about the church and how do we help take it to what could be the next level. And so, um, just one this article, like I said, okay, so we're gonna kind of dive into this article, um, is five, five gen Z myths debunked. Um, and so the first one, it says gen Z is obsessed with fast fashion. All right. So obviously as a church, we don't give a ton of care  to fashion or apparel or they're pur purchasing things. However, um, you know, I think that the, the, the thing that is interesting to pull kind of out of this point here is that they're saying that they're interested in fast fashion.\n\nNick Clason (03:56):\nThat is a myth. Um, and it's not just about what's cheapest because as I'm looking at a graph that they share question here says, does gen Z think companies should take a stance on social issues? Uh, 50% of gen Z say yes, where 26% say no, and then 24% say not sure. And I think that that piece right there is incredibly relevant for the church, because I think oftentimes as a church, we, uh, hold back our opinions because we're afraid, uh, to ostracize anybody. And I understand it and I get the notion of it. I get the importance of staying in the middle. Uh, but the people, especially the younger people that we're serving, they wanna know where we stand on things. They want us to take a stance. And that's difficult, I think, as a church because, you know, uh, gen Z tends to skew maybe a little bit more left and our church tends to skew maybe a little bit more, right.\n\nNick Clason (04:51):\nIf we're just speaking politically. And so how do you take a stance on what I think is most important is to take a stance the way that Jesus would take a stance. Uh, but that can be challenging, cuz that might go against either a, a gen Z type person or B, it might go against, uh, the rest of your church or their, their older framework. So how is the church? Do you have the courage to stand up and to take the stances that you need to take the, and the stances that matter to gen Z? Um, and I think perhaps the reason that we pull back on that as a church is because our church's stance coming from maybe a little more conservative position is gonna go against a little more liberal of a position of, uh, what gen Z you know, uh, typically cares about the final paragraph, right? Just to kind of highlight that the final paragraph of this, um, this first point says we, when we ask gen Zers who want companies to take a stance on which issues and which are most important to them, racial justice was by far the top at 69% followed by LGBTQ plus rights, 50% gender inequality, 46 and climate change,\n\nNick Clason (05:57):\n\n\nSo again, just to highlight the things that gen Z is saying is the most important thing for them. Uh, the second thing here, the second myth that is debunked is that data, privacy and security are irrelevant for gen Z. And so again, they're saying that that's a myth, right? Because you know, it says here this first paragraph, I get why many people believe this one gen Z's known for being glued to their phones, which obviously comes with the risk of unsecured and unrestricted data. Right? However, it actually is the kind of the opposite. So gen Z's looking for data security, they want that to matter. So as a church, as you're creating more, maybe hybrid opportunities online giving, um, collecting their data, how are you, um, how are you, uh, keeping track of their data and how are you ensuring that it's it's safe, right?\n\n\nNick Clason (06:47):\nUh, furthermore, it goes on to share graph and it says, uh, gen Z's more likely to purchase from brands that number one treat their employees. Well, that's at 84% that they can trust with their data as high as 83%, um, donate to a, a portion of their profits to charity 68% actively try to reduce the environmental impact. 60% are committed to diversity and inclusion. 53% and advocate for racial justice. 51% are small businesses. 46% advocate for gender equality. 42% are owned by a person of color. 39% are owned by a member of LGBTQ. Plus 38% are woman owned, 37% and advocate for LGBTQ rights, 37%. So as you can see, the purchase decisions are strongly influenced by whether or not they can trust a company with their data, second ranked highest, but also the care about the, the issues like the, the social issues. And they're looking for those things, they care about those things.\n\nNick Clason (07:42):\nAnd so they're gonna trust and subsequently not trust institutions that, um, that care about the things that they care about and the church we're an institution, just, we are, we're a large institution. I know we're not really a family and it should be different. And once you get into a church, I think you typically find that in most churches, especially the ones that are healthy, um, but from an outsider, especially a gen Z outsider, looking in, they're gonna look at that institution and they're gonna have some pause. They're gonna be concerned, you know, about a couple of things. Um, and as a church, how do we, how do we best make a bridge towards them? Okay. The third myth to debunk and this, listen, this is something we've talked about in this podcast. A billion times, TikTok is the best way to reach gen Z. All right. So check out what this first paragraph here says. This is a TikTok is obviously a great space for gen Z. It offers a genuine feel to the content that no other app provides. The style is quite attractive for some of our shorter attention spans and busy schedules. And in fact, 10 TikTok is the app that gen Z uses most often, despite this surprisingly, or maybe not. It is not our favorite social media platform when\n\nNick Clason (08:54):\nAsked gen Z of their favorite social media app, Instagram and YouTube easily took the cake with TikTok being placed as third. So Instagram was 27%. YouTube was 23%. TikTok was 14% Facebook, 11% Snapchat, 10%. So again, we've been talking about short form video content, and I, we still think that that is king and we also have never advocated against YouTube, um, and Instagram. And so, um, especially Instagram with the, with the big push that they have right now towards reals. And so TikTok, uh, obviously is short form video content. And I think TikTok has pushed other platforms to kind of invest in that and make that more of a priority. And so how can you do that? What can you be pushing towards in that way? Um, but also, uh, Matt said this a couple weeks ago, too. Um, he said, once you reach someone with, with a TikTok video, like, yeah, that's great.\n\nNick Clason (09:48):\nAnd all, uh, but then like, what do you, um, how do you sell them? Like, what's the next step? What's the conversion that takes place? Cause talk's a lot more just about discovery. So you discover something, but like even when you follow people on TikTok, it doesn't necessarily show them. Cuz I think majority of people spend their time on their four up page. And so you may gain a bunch of followers on TikTok, but are you showing up regularly in other people's algorithms and then thus right as a marketer, how then do you, uh, convert that into something that's actually meaningful into getting their information as a church? Um, if you're a marketer into getting their information so that you can sell them something that's a much, a much tougher sell, especially on something like TikTok. And so it's actually beneficial and advantageous to us that that Instagram and YouTube are still higher, that we can still invest in those platforms just as, as equally.\n\nNick Clason (10:43):\nAll right. The fourth myth here put a product in front of gen Z and they will buy it. So it says even though they gravitate towards TikTok style content doesn't mean they're receptive to just any form of short form video. Um, subsequently it says how, you know, how does gen Z prefer to discover new products on social media? Uh, 41% says through short form video. So again, that underscores what we've been saying, 36 through ads or sponsored content 32 through a feed post 29 through social media shops where purchase app happens through a story post, uh, 25% and then through an influencer 25%. All right. And so basically they there's, they just, just prefer to discover things maybe through TikTok reels or other short form videos. Um, but they don't want to imposed on them. Right. And so, uh, it actually, it goes on to say here in a world where we often feel are made to feel powerless, we strongly value a sense of autonomy and agency help us feel empowered through your actions.\n\nNick Clason (11:45):\nSo think about that as a church, um, we're pushing something, um, we're not selling anything, right. Um, but, but there is a level of decision that needs to be made specifically with regards to Jesus and with regards to the gospel. So how do we put the agency back in the hands of the people that we're trying to reach? Um, and a message, right. John 14, six, I am the way the truth and the life, the the is a very exclusive article there. Um, meaning that Jesus is putting and positioning himself as the person of the foremost authority. He is the way to the father. So how do we communicate that message in a culture? Um, and to a generation that they don't wanna be told what to believe. They don't wanna be told what to do. They wanna make the decision for themselves. They wanna be given the options.\n\nNick Clason (12:37):\nAnd then they want to look around, see what their friends are thinking, um, or come to those decisions. So how do we as a church position and posture ourselves to not make it all about us, but instead to make it about the students that we are reaching. Okay. Um, and then the fifth myth here, um, word of mouth is a great way to reach gen Z, right? And I know that this one might seem contradictory. Um, but gen Z is feeling stressed outta control, doomed, like the weight of the world lies on their shoulders. And so with all this marketing that comes at them, um, we've turned, uh, what we wanna do is we wanna, um, everybody wants to put and push. Um, everybody wants to put and push an agenda, right? But like what's, what's most important, I think is still the human to human connection.\n\nNick Clason (13:25):\nAnd obviously here we are, right. We're a, a podcast talking about the way to do ministry in a hybrid way, but there's still something about that human to human connection. And they still care about what other people say. Right. I use a lawn care company based on a recommendation. I use a plumber based on a recommendation. I feel better about things based on a recommendation than, um, a bunch of things on Google. And if I don't have that right, I then will go to Google or go to Yelp and look at reviews. Okay. So, uh, this graph here under this, this myth here, what channels have gen Z discovered new products on in the past three months? So 57% through social media, 46% through YouTube ad 42% by searching the internet 36 in retail stores, 30 by word of mouth, 23 through ads on film, TV, uh, streaming 19 through television, and then 19 through ads on music streaming like Pandora, SoundCloud, Spotify.\n\nNick Clason (14:19):\nSo, uh, the marketing, what this is saying, right? The marketing into gen Z spaces is that they feel comfortable on social media. Um, and that's the places that they're looking. And so, you know, even like I was saying, word of mouth, it's still, it's still value. It's still important. Um, what if your word of mouth can also underscore and come alongside of some of your online things? What if it can come alongside of some of the ads that, that they're seeing, cuz that's where they're, they're discovering the, the majority of what they, um, are, are buying and what they're purchasing.\n\nNick Clason (14:51):\nSo, Hey, listen guys, again, appreciate you for being here. Uh, sorry for the, the format. Sorry. Matt's not on. Um, but uh, just, I read the article. I found it super interesting and thought, man, there's a lot of like implications for the church. Um, we are, we're moving into a different age and you know, I think that the church is, I mean, I don't think I know that the church, uh, will prevail. It always has. It always will. Um, but the generations behind it are less and less, um, interested in just, uh, buying into it, hook, line and sinker. And so how do we as churches, position, posture, ourselves to make, to make the most effective impact in the lives of generations, these students, because before we know it, they're gonna be the ones that are in their twenties and then thirties and forties, and they're gonna be the ones in our churches.\n\nNick Clason (15:41):\nAnd so we can't just keep doing things the way that we've always been doing it. Digital is incredibly important to them and the lifestyle that they're living. So how do we, as a church also find ourselves into their lives through digital means through marketing, through advertising now because we're trying to market Jesus, but because we're trying to, to reach people who are far from him and who are spending their time on these types of platforms and in these types of spaces and are becoming more and more comfortable with it. And just because they're comfortable with it and we may be less and less comfortable or even frankly uncomfortable with it, uh, doesn't mean we shouldn't, uh, force ourselves to, to figure it out and learn it and work through it. So thank you guys again for hanging out. Give us a like a subscribe. I mean, we would love to hear from you, um, from a, a review, just pull, open your purple podcast app on your iPhone and leave us a five star review, um, and a rating that would be incredible.\n\nNick Clason (16:43):\nWe are online at [hybridministry.xyz](hybridministry.xyz) and on Twitter at hybrid ministry. Look forward to connecting with you there. Hey, listen, like I said, I am in the middle of a little bit of a transition once things get settled a little bit, um, look for quite a bit more resources information, um, uh, you know, downloadables freebie stuff that we're gonna be given away, uh, really looking forward to growing and expanding the community and our reach here on this podcast. So again, thanks for hanging with us and we will talk to you next time.","content_html":"\u003cp\u003eIn this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003ca href=\"https://blog.hubspot.com/marketing/gen-z-myths?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails\u0026utm_medium=email\u0026utm_content=223400490\u0026utm_source=hs_email\" rel=\"nofollow\"\u003ehttps://blog.hubspot.com/marketing/gen-z-myths?utm_campaign=Marketing%20Blog%20-%20Daily%20Emails\u0026amp;utm_medium=email\u0026amp;utm_content=223400490\u0026amp;utm_source=hs_email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-00:35 Myths about Generation Z\u003cbr\u003e\n00:35-3:34 Why do we keep focusing on Gen Z?\u003cbr\u003e\n3:34-6:04 Myth 1: Gen Z is obsessed with fast fashion\u003cbr\u003e\n6:04-8:22 Myth 2: Data and Privacy are irrelevant to Gen Z\u003cbr\u003e\n8:22-10:43 Myth 3: TikTok is the best place to reach Gen Z\u003cbr\u003e\n10:43-14:51 Myth 4: Put a product in front of Gen Z and they will buy it\u003cbr\u003e\n14:51-17:15 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat\u0026#39;s up everybody and welcome to another episode of the hybrid ministry podcast, solo pod this morning. Uh, I mentioned several weeks back, uh, that I had just given notice to my church. Um, and so I\u0026#39;m kind of in a little bit of a transition. And so I\u0026#39;m from church and Chicago to a church in, uh, Dallas, Texas. And so got weird travel schedule going on. So me and Matt\u0026#39;s, uh, schedule is having a hard time lining up. So, uh, today I just wanted to chat through just a quick couple of generation Z. Um, miss, uh, and the first thing I wanted to do with that is, uh, I pulled this article from a HubSpot article. I\u0026#39;ll link it in the show notes, super interesting. And obviously HubSpot is not a Christian company. And so they\u0026#39;re focused more on marketing than they are, you know, like on the church or whatever.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:53):\u003cbr\u003e\nUh, but what I wanted to say was I wanted to say, why, why do we keep honing in on gen Z? Um, I think, uh, I\u0026#39;ve just had like a, I don\u0026#39;t know, a realization over the last little bit that like churches are, um, built, I think for, for older generations, you know, they\u0026#39;re, they\u0026#39;re, they\u0026#39;re doing it the way, um, it\u0026#39;s always been done. Um, and I think that there is probably a rethink that needs to take place. And I think that when you say that to, to maybe some older generations, gen X, um, boomer, there\u0026#39;s just an immediate knee jerk of like, you know, you can\u0026#39;t get rid of this, you can\u0026#39;t get rid of that. Maybe the Sunday morning se sermon, um, the way we dress, the way we do things like, and I get that, right. There\u0026#39;s a, there\u0026#39;s a safety and a comfort in, um, just the traditions and the habits that have been built.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:47):\u003cbr\u003e\nBut I think gen Z is actually a really interesting case study because, and the reason I think it\u0026#39;s important is because I don\u0026#39;t know that the church is being super, um, relevant to reach them. I think that the church is doing things the way it\u0026#39;s always been done. I think you look across the landscape of, uh, church leadership. The majority of church leaders are older in their forties, fifties, some even in their sixties. Um, and you know, like you, you hate to like categorize anybody, but they may just be kinda like hanging on until retirement. And so are they really looking to innovate? Are they really looking to reach and like, sure they\u0026#39;re looking to reach, um, but maybe they\u0026#39;re trying to do so in such a way that is done, um, reaching people the way that, that, that they\u0026#39;re used to reaching it and the type of model that they\u0026#39;re built. And so the reason we keep honing in, at least I keep honing in on gen Z. First of all, like I\u0026#39;ve said before, I am a youth pastor. So that is, you know, immediately in my kinda like purview. But the second thing is I think the church needs to adapt, not because to try and reach a specific generation, but because them millennials as well and all the generations that are gonna\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:58):\u003cbr\u003e\nCome after gen Z are gonna be different. So how can the church, which is in my personal and theological opinion, the most relevant institution in the world, it is the one that has stood the test of time. And so this isn\u0026#39;t me coming in and just like slinging mud at the church. It\u0026#39;s me, um, caring deeply about the church and how do we help take it to what could be the next level. And so, um, just one this article, like I said, okay, so we\u0026#39;re gonna kind of dive into this article, um, is five, five gen Z myths debunked. Um, and so the first one, it says gen Z is obsessed with fast fashion. All right. So obviously as a church, we don\u0026#39;t give a ton of care \u003claugh\u003e to fashion or apparel or they\u0026#39;re pur purchasing things. However, um, you know, I think that the, the, the thing that is interesting to pull kind of out of this point here is that they\u0026#39;re saying that they\u0026#39;re interested in fast fashion.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:56):\u003cbr\u003e\nThat is a myth. Um, and it\u0026#39;s not just about what\u0026#39;s cheapest because as I\u0026#39;m looking at a graph that they share question here says, does gen Z think companies should take a stance on social issues? Uh, 50% of gen Z say yes, where 26% say no, and then 24% say not sure. And I think that that piece right there is incredibly relevant for the church, because I think oftentimes as a church, we, uh, hold back our opinions because we\u0026#39;re afraid, uh, to ostracize anybody. And I understand it and I get the notion of it. I get the importance of staying in the middle. Uh, but the people, especially the younger people that we\u0026#39;re serving, they wanna know where we stand on things. They want us to take a stance. And that\u0026#39;s difficult, I think, as a church because, you know, uh, gen Z tends to skew maybe a little bit more left and our church tends to skew maybe a little bit more, right.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:51):\u003cbr\u003e\nIf we\u0026#39;re just speaking politically. And so how do you take a stance on what I think is most important is to take a stance the way that Jesus would take a stance. Uh, but that can be challenging, cuz that might go against either a, a gen Z type person or B, it might go against, uh, the rest of your church or their, their older framework. So how is the church? Do you have the courage to stand up and to take the stances that you need to take the, and the stances that matter to gen Z? Um, and I think perhaps the reason that we pull back on that as a church is because our church\u0026#39;s stance coming from maybe a little more conservative position is gonna go against a little more liberal of a position of, uh, what gen Z you know, uh, typically cares about the final paragraph, right? Just to kind of highlight that the final paragraph of this, um, this first point says we, when we ask gen Zers who want companies to take a stance on which issues and which are most important to them, racial justice was by far the top at 69% followed by LGBTQ plus rights, 50% gender inequality, 46 and climate change,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:57):\u003c/p\u003e\n\n\u003col\u003e\n\u003cli\u003eSo again, just to highlight the things that gen Z is saying is the most important thing for them. Uh, the second thing here, the second myth that is debunked is that data, privacy and security are irrelevant for gen Z. And so again, they\u0026#39;re saying that that\u0026#39;s a myth, right? Because you know, it says here this first paragraph, I get why many people believe this one gen Z\u0026#39;s known for being glued to their phones, which obviously comes with the risk of unsecured and unrestricted data. Right? However, it actually is the kind of the opposite. So gen Z\u0026#39;s looking for data security, they want that to matter. So as a church, as you\u0026#39;re creating more, maybe hybrid opportunities online giving, um, collecting their data, how are you, um, how are you, uh, keeping track of their data and how are you ensuring that it\u0026#39;s it\u0026#39;s safe, right?\u003c/li\u003e\n\u003c/ol\u003e\n\n\u003cp\u003eNick Clason (06:47):\u003cbr\u003e\nUh, furthermore, it goes on to share graph and it says, uh, gen Z\u0026#39;s more likely to purchase from brands that number one treat their employees. Well, that\u0026#39;s at 84% that they can trust with their data as high as 83%, um, donate to a, a portion of their profits to charity 68% actively try to reduce the environmental impact. 60% are committed to diversity and inclusion. 53% and advocate for racial justice. 51% are small businesses. 46% advocate for gender equality. 42% are owned by a person of color. 39% are owned by a member of LGBTQ. Plus 38% are woman owned, 37% and advocate for LGBTQ rights, 37%. So as you can see, the purchase decisions are strongly influenced by whether or not they can trust a company with their data, second ranked highest, but also the care about the, the issues like the, the social issues. And they\u0026#39;re looking for those things, they care about those things.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:42):\u003cbr\u003e\nAnd so they\u0026#39;re gonna trust and subsequently not trust institutions that, um, that care about the things that they care about and the church we\u0026#39;re an institution, just, we are, we\u0026#39;re a large institution. I know we\u0026#39;re not really a family and it should be different. And once you get into a church, I think you typically find that in most churches, especially the ones that are healthy, um, but from an outsider, especially a gen Z outsider, looking in, they\u0026#39;re gonna look at that institution and they\u0026#39;re gonna have some pause. They\u0026#39;re gonna be concerned, you know, about a couple of things. Um, and as a church, how do we, how do we best make a bridge towards them? Okay. The third myth to debunk and this, listen, this is something we\u0026#39;ve talked about in this podcast. A billion times, TikTok is the best way to reach gen Z. All right. So check out what this first paragraph here says. This is a TikTok is obviously a great space for gen Z. It offers a genuine feel to the content that no other app provides. The style is quite attractive for some of our shorter attention spans and busy schedules. And in fact, 10 TikTok is the app that gen Z uses most often, despite this surprisingly, or maybe not. It is not our favorite social media platform when\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:54):\u003cbr\u003e\nAsked gen Z of their favorite social media app, Instagram and YouTube easily took the cake with TikTok being placed as third. So Instagram was 27%. YouTube was 23%. TikTok was 14% Facebook, 11% Snapchat, 10%. So again, we\u0026#39;ve been talking about short form video content, and I, we still think that that is king and we also have never advocated against YouTube, um, and Instagram. And so, um, especially Instagram with the, with the big push that they have right now towards reals. And so TikTok, uh, obviously is short form video content. And I think TikTok has pushed other platforms to kind of invest in that and make that more of a priority. And so how can you do that? What can you be pushing towards in that way? Um, but also, uh, Matt said this a couple weeks ago, too. Um, he said, once you reach someone with, with a TikTok video, like, yeah, that\u0026#39;s great.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:48):\u003cbr\u003e\nAnd all, uh, but then like, what do you, um, how do you sell them? Like, what\u0026#39;s the next step? What\u0026#39;s the conversion that takes place? Cause talk\u0026#39;s a lot more just about discovery. So you discover something, but like even when you follow people on TikTok, it doesn\u0026#39;t necessarily show them. Cuz I think majority of people spend their time on their four up page. And so you may gain a bunch of followers on TikTok, but are you showing up regularly in other people\u0026#39;s algorithms and then thus right as a marketer, how then do you, uh, convert that into something that\u0026#39;s actually meaningful into getting their information as a church? Um, if you\u0026#39;re a marketer into getting their information so that you can sell them something that\u0026#39;s a much, a much tougher sell, especially on something like TikTok. And so it\u0026#39;s actually beneficial and advantageous to us that that Instagram and YouTube are still higher, that we can still invest in those platforms just as, as equally.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:43):\u003cbr\u003e\nAll right. The fourth myth here put a product in front of gen Z and they will buy it. So it says even though they gravitate towards TikTok style content doesn\u0026#39;t mean they\u0026#39;re receptive to just any form of short form video. Um, subsequently it says how, you know, how does gen Z prefer to discover new products on social media? Uh, 41% says through short form video. So again, that underscores what we\u0026#39;ve been saying, 36 through ads or sponsored content 32 through a feed post 29 through social media shops where purchase app happens through a story post, uh, 25% and then through an influencer 25%. All right. And so basically they there\u0026#39;s, they just, just prefer to discover things maybe through TikTok reels or other short form videos. Um, but they don\u0026#39;t want to imposed on them. Right. And so, uh, it actually, it goes on to say here in a world where we often feel are made to feel powerless, we strongly value a sense of autonomy and agency help us feel empowered through your actions.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:45):\u003cbr\u003e\nSo think about that as a church, um, we\u0026#39;re pushing something, um, we\u0026#39;re not selling anything, right. Um, but, but there is a level of decision that needs to be made specifically with regards to Jesus and with regards to the gospel. So how do we put the agency back in the hands of the people that we\u0026#39;re trying to reach? Um, and a message, right. John 14, six, I am the way the truth and the life, the the is a very exclusive article there. Um, meaning that Jesus is putting and positioning himself as the person of the foremost authority. He is the way to the father. So how do we communicate that message in a culture? Um, and to a generation that they don\u0026#39;t wanna be told what to believe. They don\u0026#39;t wanna be told what to do. They wanna make the decision for themselves. They wanna be given the options.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:37):\u003cbr\u003e\nAnd then they want to look around, see what their friends are thinking, um, or come to those decisions. So how do we as a church position and posture ourselves to not make it all about us, but instead to make it about the students that we are reaching. Okay. Um, and then the fifth myth here, um, word of mouth is a great way to reach gen Z, right? And I know that this one might seem contradictory. Um, but gen Z is feeling stressed outta control, doomed, like the weight of the world lies on their shoulders. And so with all this marketing that comes at them, um, we\u0026#39;ve turned, uh, what we wanna do is we wanna, um, everybody wants to put and push. Um, everybody wants to put and push an agenda, right? But like what\u0026#39;s, what\u0026#39;s most important, I think is still the human to human connection.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:25):\u003cbr\u003e\nAnd obviously here we are, right. We\u0026#39;re a, a podcast talking about the way to do ministry in a hybrid way, but there\u0026#39;s still something about that human to human connection. And they still care about what other people say. Right. I use a lawn care company based on a recommendation. I use a plumber based on a recommendation. I feel better about things based on a recommendation than, um, a bunch of things on Google. And if I don\u0026#39;t have that right, I then will go to Google or go to Yelp and look at reviews. Okay. So, uh, this graph here under this, this myth here, what channels have gen Z discovered new products on in the past three months? So 57% through social media, 46% through YouTube ad 42% by searching the internet 36 in retail stores, 30 by word of mouth, 23 through ads on film, TV, uh, streaming 19 through television, and then 19 through ads on music streaming like Pandora, SoundCloud, Spotify.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:19):\u003cbr\u003e\nSo, uh, the marketing, what this is saying, right? The marketing into gen Z spaces is that they feel comfortable on social media. Um, and that\u0026#39;s the places that they\u0026#39;re looking. And so, you know, even like I was saying, word of mouth, it\u0026#39;s still, it\u0026#39;s still value. It\u0026#39;s still important. Um, what if your word of mouth can also underscore and come alongside of some of your online things? What if it can come alongside of some of the ads that, that they\u0026#39;re seeing, cuz that\u0026#39;s where they\u0026#39;re, they\u0026#39;re discovering the, the majority of what they, um, are, are buying and what they\u0026#39;re purchasing.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:51):\u003cbr\u003e\nSo, Hey, listen guys, again, appreciate you for being here. Uh, sorry for the, the format. Sorry. Matt\u0026#39;s not on. Um, but uh, just, I read the article. I found it super interesting and thought, man, there\u0026#39;s a lot of like implications for the church. Um, we are, we\u0026#39;re moving into a different age and you know, I think that the church is, I mean, I don\u0026#39;t think I know that the church, uh, will prevail. It always has. It always will. Um, but the generations behind it are less and less, um, interested in just, uh, buying into it, hook, line and sinker. And so how do we as churches, position, posture, ourselves to make, to make the most effective impact in the lives of generations, these students, because before we know it, they\u0026#39;re gonna be the ones that are in their twenties and then thirties and forties, and they\u0026#39;re gonna be the ones in our churches.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:41):\u003cbr\u003e\nAnd so we can\u0026#39;t just keep doing things the way that we\u0026#39;ve always been doing it. Digital is incredibly important to them and the lifestyle that they\u0026#39;re living. So how do we, as a church also find ourselves into their lives through digital means through marketing, through advertising now because we\u0026#39;re trying to market Jesus, but because we\u0026#39;re trying to, to reach people who are far from him and who are spending their time on these types of platforms and in these types of spaces and are becoming more and more comfortable with it. And just because they\u0026#39;re comfortable with it and we may be less and less comfortable or even frankly uncomfortable with it, uh, doesn\u0026#39;t mean we shouldn\u0026#39;t, uh, force ourselves to, to figure it out and learn it and work through it. So thank you guys again for hanging out. Give us a like a subscribe. I mean, we would love to hear from you, um, from a, a review, just pull, open your purple podcast app on your iPhone and leave us a five star review, um, and a rating that would be incredible.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:43):\u003cbr\u003e\nWe are online at [hybridministry.xyz](hybridministry.xyz) and on Twitter at hybrid ministry. Look forward to connecting with you there. Hey, listen, like I said, I am in the middle of a little bit of a transition once things get settled a little bit, um, look for quite a bit more resources information, um, uh, you know, downloadables freebie stuff that we\u0026#39;re gonna be given away, uh, really looking forward to growing and expanding the community and our reach here on this podcast. So again, thanks for hanging with us and we will talk to you next time.\u003c/p\u003e","summary":"In this short solo episode, Nick unpacks a HubSpot.com article about common Generation Z myths in marketing and he relates those to and draws parrallels to what he sees happening in the church. How can we adjust some of our approach, what we do, and how we attempt to evangelize and disciple teenagers, and the future attenders of our churchs.","date_published":"2022-09-22T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b8c47d8e-63d7-4f6d-be50-65a221b2840a.mp3","mime_type":"audio/mpeg","size_in_bytes":8499114,"duration_in_seconds":1048}]},{"id":"571a868b-5236-4693-9bea-1b1374b5c787","title":"Episode 009: Step by Step Guide to Running a Successful Facebook Ad in 2022","url":"https://www.hybridministry.xyz/009","content_text":"In this episode Nick interviews Matt and asks him all there is to know about running and setting up a successful facebook ad in 2022. They also jump into discussing running a Google and TikTok ad. How to retarget and reach more people for the cause and ministry of Jesus in your churches! \n\nSHOW NOTES\n//VIDEO TUTORIALS ON RUNNING ADS\nhttps://www.youtube.com/watch?v=Dymukpfbg4A\nhttps://www.youtube.com/watch?v=bGl8B_PO_Ow\u0026amp;t=106s\n\n//ADDING YOUR FACEBOOK PIXEL TO YOUR WEBSITE\nhttps://www.facebook.com/business/help/952192354843755?id=1205376682832142\n\nTIMECODES\n00:00-01:04 Introduction\n01:04-03:09 The purpose of online advertising\n03:09-06:39 TikTok and Google Ads\n06:39-07:10 Step 1 - Set up a Business Account on Facebook\n07:10-10:19 Step 2 - Gather Content and Determine Time Margin\n10:19-10:51 Step 3 - Clarify your win\n10:51-11:31 Step 4- Run the Ad\n11:31-12:07 Step 5 - 3 Questions: Target, Budget, \u0026amp; Goal\n12:07-15:46 Step 6 - Create your Audience (MOST IMPORTANT!!)\n15:46-18:15 Step 7 - Time to get creative!\n18:15-21:34 When to hit the eject button on a bad ad\n21:34-22:43 What is next?\n22:43-26:55 How to retarget warmer leads?\n26:55-28:42 Go do it!\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat's up everybody. Welcome to another episode of the hybrid ministry podcast. Your host this morning, Nick Clason, alongside the baby holding Matt Johnson. Good morning, Matt. Are you awake? \n\nMatt Johnson (00:14):\nGood morning. I am. Uh, I'm awake. I got the baby in my hands right now. She, uh, she's mom that I have a little bit break. Cause I heard her crying and I went, ran and grab her. So if you hear her, I'm sorry, but she has a pleasure. I hope, she won't cry. She's just gonna grunt a lot. \n\nNick Clason (00:31):\nJust making grunty noises. And even if she does cry, I will do my best to fill the gap, but it's gonna be hard cuz I don't actually know what we're talking about today. This is all you so on, on today's episode, what I actually wanted to do is I wanted to talk to Matt about advertising, digital advertising. How do we do it? How do you set it up and maybe have him walk us through a little bit of what that process looks like. It can get a little bit tricky, a little bit confusing. So before anything like Matt, what are, what is the purpose of online advertising? Can you walk us through some of the examples or some of the reasons why you would even want to run an ad in the first place? \n\nMatt Johnson (01:14):\nYeah, absolutely. So there, when it comes to like Facebook ads or ads in general, um, a lot of people say, oh, the purpose is to like, uh, tell you what my product is. Right? Um, so it's to bring awareness, but there is actually three main purposes for tra uh, your ads, which is awareness, consideration, and conversion. And we can really get into the differences of all those. But honestly, awareness is like, let's bring awareness for, um, you know, whatever we're trying to promote. So in this context would be your church consideration would be, you know, I'm trying to get people to like engage with us, maybe watch video, send traffic to our website, download an app, give us their email, that kinda thing. And then the conversion ad is like, Hey, I want you to buy this shirt or I want you to buy our, you know, maybe your vacation Bible school ticket or whatever that looks like. So those are gonna be a three main ads. And we're talking about ads, we'll talk about how each of those should play into each other and how this creates like this robust system for you. \n\nNick Clason (02:30):\nOkay. So you would recommend doing an ad, like a, like a three tiered three prong, add one for awareness, one for consideration, one for conversion and have them all kind of like work together \n\nMatt Johnson (02:43):\nIn a perfect marketing plan. Yes. But that's not necessarily what I'm gonna recommend for most people. Like we don't even do that at currently where we're at. So yeah. Um, uh, we mostly run awareness ads what we're trying to do, but then like, okay, we have our vacation Bible school coming up, so let's, you know, get our conversion up for that kinda stuff. But I can, we can go into like how we want those to play off of each other here in a second. \n\nNick Clason (03:09):\nSo, so today we're gonna focus particularly and specifically on Facebook. Um, I'm assuming, right? \n\nMatt Johnson (03:17):\nYeah. We can talk a little bit about TikTok and Google, um, which are, those are probably gonna be your three main, you could also do LinkedIn, but most ad functionality is very slim to whatever we talk about. So Facebook is the easiest starting point for everyone here, Google you're, um, ads, which super easy, but that's how you see those Google ads. Like if you search something and it's the top thing, uh, like, oh, uh, for this SEO yeah. Functionality or on a YouTube ad, that's how you're gonna run those and then TikTok or, you know, just a normal ad, but they run almost exactly like a Facebook ad and LinkedIn ads are the same way. And I can know in the difference of like, why you'd wanna use one of those over the other two. \n\nNick Clason (04:03):\nYeah, yeah, yeah. Um, well, I here's the thing, I know that there's been a couple different times where I've tried to run an ad. Um, mm-hmm  and I'm pretty much an idiot. And you told me about six months ago to run a TikTok ad. So I did, so I started the TikTok ad account. I did all the things, I filmed the video and then I violated some community guideline that I didn't even know. I, I violated. And so they like blacklisted my video and then I was just stuck. And even when I asked you for help, you're like, well, I can't remember what you said, but like I think I reached out to 'em and they didn't answer me  um, \n\nMatt Johnson (04:45):\nYeah, it's usually step one is reaching out. Um, TikTok could have, my guess is TikTok is cuz it was a religious ad. \n\nNick Clason (04:55):\nMm yeah. And well, the point, my point in saying all that is like, I just, I felt so like over my head, like right. I was just waiting into like something I never really waited into. And so it just felt, uh, if it can feel really intimidating. And so yeah, I was hoping that kind of through this, um, we could look at just a step by step ad building framework. Um, but I wanted to start there because right. The idea, I think a lot of churches, if they're like, oh, we should run an ad. Why to get more people here. Right. Um, while that might be an option or a solution to what is about to happen. Um, I think that there needs to be a little bit more of a dynamic and a little bit more of a robust why, um, understanding that there are different avenues to it. \n\nNick Clason (05:46):\nThere are the three different, there's the awareness, there's a consideration and there's the conversion. And so the purpose of your ad is important. It's good to define that and know the reason why you're doing it and know mm-hmm,  that running an ad and anything like digital marketing online is gonna take time. And so you may not have one week, a hundred people in your church and the next week a thousand people in your church, you're probably gonna have to build to that. And that's where like the, the purpose of ad running is that it, it slowly builds that that brand awareness and equity over time. Um, at least that sounds good to me. And so I'm just saying all that stuff. And so hopefully you agree. And if I said something I shouldn't, you'll just you'll tell me I'm wrong.  \n\nMatt Johnson (06:31):\nYeah. Yep. No, you're good. Keep going. \n\nNick Clason (06:33):\nSo let's talk about it then. That's all I got. So let's talk about it then let's, uh, dive in. If you are brand new, like you have a Facebook page, um, for your church, um, let's assume that that's the starting spot then. Where do you go? \n\nMatt Johnson (06:50):\nYeah. So the thing is you gotta set up a business account on Facebook. So you go, if you type in business.facebook.com, you can set up your ads account and that's how you're gonna set up your ads account. But before anyone listening to this runs an ad, I want you to ask yourself two questions. How much content do I have and what is my margin of time? And the reason I say that is cuz when we start talking about ads and how to really do ads, well, you're gonna a lot of time and a lot. It's really just ad, which is what \n\nNick Clason (07:27):\nLike a one single ad one campaign. Yeah, \n\nMatt Johnson (07:30):\nYeah. Which our church used to do all the time. But our conversion numbers on that where we're like 14 for, or, you know, uh, $6 for a lead. If I'm on that's bad. If I'm, yeah. If I'm over $4 a lead, I feel like a failure. Um,  cause it's a waste of money honestly. And like we got our ads now to 39 cents a lead, so wow. Uh, which, you know, like that's very rare that you hit that. And honestly, we got really lucky and it's all got in that, but like that's the, but it took a lot of time, a lot of new content, a lot of new strategy for that. So if you're just like, Hey, I just wanna run one ad kind of targeted here. I have this much money. My recommendation was to would to be just to boost some posts on Facebook, which you can do that directly in your post that you create. There's like the boost button. And it's just gonna send that out to all your current followers to the front of their page. And you put that same money there and you'll have a higher conversion on that right now. So let's just start with that caveat before we jump down this pipeline. But now let's say I have the time, \n\nNick Clason (08:34):\nLet, stop you for a second. Let's say like, let's talk about types of content. Like what do you mean by that? What are we looking for? Types of content wise to crazy question you say, make sure you have some, what is it like, maybe someone's sitting here thinking like, I, I might have some, but it depends. I'm not, I'm not exactly sure. \n\nMatt Johnson (08:52):\nOkay. So that's, we, we can really dive into that, but I would say if you don't have three pieces of unique content, don't run an ad. So, okay. We are currently running awareness ads for our church and we have nine pieces of video going out right now, \n\nNick Clason (09:08):\nAll at the same time. So \n\nMatt Johnson (09:09):\nAll at the same time and they're all targeting different things and they're all being way differently, which, uh, we can kind of get into the nitty gritty of some. I can get into the nitty gritty of that. It's like actually showing how to set up an ad. I'll recommend some like videos you can watch to actually walk through that. Um, but I really cause it's hard on a podcast for me to explain, okay, you go here, press the plus button. You're like, what the heck are we talking about right now? So, um, but yeah, so have some unique content. So like a big example of this is like when we were trying to sell lead the cause at dare to share, we'd run nine videos, nine graphics and uh, um, like actual like, you know, a color background with words on it and then just nine photos. So just normal photos. Wow. I mean, that's, I mean, that's a different way to like, that's a lot of content to get, you know, a lot of people to sign up and sell out those events, which would work. So play that. So like I would recommend get one video, one photo and one graphic and that's gonna really help you start to experiment with this. \n\nNick Clason (10:14):\nOkay. All right. Great. So that's, that's some of the content examples then what mm-hmm \n\nMatt Johnson (10:19):\n okay. So you have your content, you need to know what you're trying to promote. Okay. So you're trying to get people to come to church. Are you trying to get people to download your ebook? Are you trying to get people to register for alpha? Are you trying to get people to, um, you know, buy a shirt own? Yeah. Clarify your win. \n\nMatt Johnson (10:40):\nYou need to know that cuz that's gonna depict. If you do an awareness campaign, a consideration campaign or a conversion campaign, and that's something you gotta define before you even start building, you know, your ads. So what's just start with the brand awareness, like an awareness campaign. So I want people just to know about my church and let's just for this example, say our church is life, church, not the actual life church, but we're just some subsid area of a life church in the middle of no. Okay. So we want people to be aware of life church. All right. So I'm gonna set up an awareness campaign with brand awareness life, church, and then the goal of that ad. So you're gonna have to choose like, okay, what is, what, um, what is like my target? What is my budget? And then you're gonna go, what is the goal? So pick your budget. I always do a daily budget when I do an ad and I always recommend start out about $10 a day. Okay. And you turn it off when you're ready to turn it off. So you don't need to spin \n\nNick Clason (11:45):\nSo you can run it. You can run it in perpetuity. You're saying mm-hmm  if you can just keep running it mm-hmm  okay. \n\nMatt Johnson (11:53):\nI \n\nNick Clason (11:53):\n$10 a day to throw at it. \n\nMatt Johnson (11:55):\nYeah. And then we turn off our ads. Once the conversion goes below what I want it to. So okay. When the ROI starts out, weighing it. So you'll go through and your name, your ad you'll schedule it out. But the big, next step is creating your audience. \n\nMatt Johnson (12:11):\nThis is the most important part of your ad. So before you run your ad, you need to decide who am I targeting here? So, all right. We are, let's say we are life. Church is located in Phoenix, Arizona. I'm gonna target Phoenix, Arizona then. So you start with, okay, we're gonna target get Phoenix, Arizona. You're gonna pick the age. You're gonna pick like, uh, so let's say, okay, we wanna this let's say we're promoting something that's for young adults. So we would probably choose 18 to, you know, 40 year olds to come to this event. So I would target them specifically and Phoenix, Arizona. And then you can start like looking up interest and behaviors for them. So this is something that's recently just changed in Facebook in the last couple of months is you used to be able to like, uh, type in, oh, okay. \n\nMatt Johnson (13:04):\nBible study in there. You can find people that have, you know, liked Bible study or Christian or whatever. So you could type in religious stuff. Facebook doesn't allow that anymore. So you're gonna have to get creative. So this is how, what we started doing, um, at dare to share. And then currently here we started thinking, all right, who, what do our people like around here? So one thing we started tar targeting was like coffee lovers. Okay. Um, is we know youth pastors love coffee. Uh, we started targeting here. This is a really funny one. Nick. I don't know if you can do it now. I'd have to double check with the new update, but we targeted skinny jeans  so we started, you know, targeting people that were, were skinny jeans. Um, and you just gotta find the things that their interest in the behaviors that they all have in common as you're running the ad. So let's say Phoenix. Okay. We wanna target people that like maybe, uh, I'm trying to think of like, if there's any personalities that they even let do anymore, like they've changed it a lot. Uh, like you used to be able to like target over, Hey, you liked Lee Stroble. \n\nMatt Johnson (14:11):\nSo let's do Lee stro, but you know what I just thought of what might be. Oh, \n\nNick Clason (14:23):\nI'm sorry. Hello, Eleanor. Welcome to the podcast. We should add her as a, a host. \n\nMatt Johnson (14:30):\nA host. Yeah. Yeah. She, I think she she's pooping right now. Oh, oh. What? The life? Um, \n\nNick Clason (14:36):\nThat happens to me sometimes. \n\nMatt Johnson (14:37):\nAnyway.  know. Uh, so let's say, uh, you think of a TV show that your congregation has all talked about or whatever. Like you can look it up for that TV. So, um, so you can like, you know, do detail targeting on that. Um, great. And then you'll do like, okay, let's how are we gonna place it? I always do like how Facebook would place it, cuz Facebook's algorithm is gonna weigh how it thinks it should. Um, and then you'll go to your next step. So does that all make sense so far before we move on to what's next? \n\nNick Clason (15:13):\nYeah. Yep. Sound good. So you're segmenting down your audience. Okay. You're choosing them. You're getting nitty gritty specific about what they are. \n\nMatt Johnson (15:22):\nYep. Yep, exactly. \n\nNick Clason (15:24):\nAnd then, um, do you need to go change a diaper so that we so that she does, so that you're good with that? Or do or can you keep plowing through \n\nMatt Johnson (15:33):\nYes, I will. I will go change the diaper real quick. Okay. And Nick, you do some filler \n\nNick Clason (15:40):\nGreat off, off, I'll be right back off. He goes off our, our podcast marketing expert goes all right, great. So after some technical difficulties, Matt, what comes next? \n\nMatt Johnson (15:51):\nYeah. So, uh, the next thing after you get your audience, you decide everything you're gonna do your ads. So you start naming your ads and this is where you make all your content. You set up your ads as image videos, carousel, collections, cetera. Um, and this is really where I want you the listener to get creative here. Okay. So this is where a copy. So all the words you write are gonna be super important. Um, cause you can do five variations of everything you write. And I say, do five variations, cuz Facebook will choose like their algorithm, which one's converting the best. That will become your number one. But so you don't wanna just do one variation there cause you're not getting Facebook any time to like learn. And this is also where you'll add in your other ad sets. So you can start doing, uh, the other videos. \n\nMatt Johnson (16:49):\nYou maybe have other photos, graphic, whatever that looks like. So, and then we create five pieces of copy, five titles for each and get fun here. Like this is really where you should be testing out. Uh, okay, what are people gonna search or think, or what's gonna hook with them. So, um, and it's funny when I do this because I'll get so many messages from people around the church, like, Hey, uh, why am I seeing this version? And I was like, well, it's clearly, that's what your likes have. Uh, you know what Facebook has thought that you liked the most. And clearly it worked cuz you're texting me about it. Yeah. And you know, the other hunt, 99 things that go out a week, you didn't notice at all. So like that's so, um, yeah. Have fun with emojis in there. Fun titles, be funny, serious vision casting, whatever that looks like for your church. This is the time that you can start to really do it. \n\nNick Clason (17:47):\nOkay. So build out. But, but when you do that, when you launch it, try to do that with a variety of different types of content, do some video, some static, post some graphic posts and is what you're doing is you're just kind of sending all of them out to Facebook to see which one performs the highest or are you letting all of them run? And then let's just say, this is your first time. Like what is a terrible like conversion? Like when is it like, okay or what's I guess maybe not even a conversion, but what is the sound? The alarms like hit the Jack button, don't run this ad anymore. It's a waste of your time, a waste of your money. Um, and what, when should they, like, this is the thing. And now with that, you should start over because it's not going well. \n\nMatt Johnson (18:31):\nYeah. So, uh, Facebook will do something called free Facebook learning. So I wanna be clear like once you like post an ad, it's gonna take a couple, it usually takes about a day or two before the will start running. So just be that don't freak out. Yeah. Don't freak out and also triple check all your copy and all that stuff. Cause if you change anything, it goes back into Facebook learning. So you're like, oh crap, I did this or whatever. It's gonna have to go back and learn again. Uh, when it comes to hitting a jet, uh, that's really on you of what your budget is and your like what your goals are. But like I said, if we're over $4 on a person for a conversion, I hit check on it. \n\nMatt Johnson (19:12):\nOK. Um, honestly it's usually if it's above $2 for us at our current church, just cause you know, money is, uh, something that you have to be cognitive of. So yeah. Um, if we're under $2 on our ad conversion, then great. Like we will, uh, keep writing that ad and I'll pour gas on it is what I tell the that's taking off. Let's put another, you know, 500 towards it until it starts to not as well. And then when it stops converting, well you can, let's the, title's try the copy let's even, or the colors, the background. And then you get to the point where it's like, okay, this ads run its course and you take that audience so you can take that cold list and the audience you learn from and advertise with, to them for something whatever's next for you. \n\nNick Clason (20:01):\nMm. Okay. So let's pretend like for you and, and us, we've been, we're running ads now for a while. Mm-hmm  uh, is $2 something that like you build up to, or is that like a pretty standard practice? Like even if you're brand new, um, you wanna try and shoot to be under $2? \n\nMatt Johnson (20:20):\nUh, I would say shoot for under $4 right now. Like everyone try to shoot \n\nNick Clason (20:28):\nFour and then maybe as you, as you do more of this and as you become more familiar with it, you might, you might be able to whittle that down. You're saying \n\nMatt Johnson (20:38):\nY yep. Yeah, definitely. \n\nNick Clason (20:40):\nOkay. So, so the, the, the experience and the more familiarity and the more volume that you do with it, like will hopefully help, help drive that down. So I just wanna be clear that people are like that $2. That's your benchmark, but you've been doing this and yeah, you're pretty advanced on it. So it's, it's, you know, that's not a starting spot necessarily. \n\nMatt Johnson (21:03):\nNo. I mean, there's sometimes that like this for this audience, you know, I keep it her $4 or $2, but like, let's say you have a 300, 500 product. If you're converting at $10 a person at that point, like the ROI outweighs it, you know? So it really depends on the product. Sure. But, um, if you're running free ads for awareness and just trying to get people to go to your website, if you're over $4, like don't get eject there, you know? \n\nNick Clason (21:34):\nOkay. So you're just kinda watching the dashboard. Now you're watching the conversion rate. You're seeing which one is converting. What, if anything is next? \n\nMatt Johnson (21:47):\nYeah. So that, uh, really will, um, come down to what your strategy is honestly. So, uh, right now we run a monthly awareness campaign at our church. Um, and what I do is like, we wanna just build up our audience on our Facebook ads. And as we're about to launch our summer ebook, we'll retarget, all those people that might have watched our awareness ad with the conversion ad or an engagement ad now. Um, OK. So it's a good way to like get in your pipeline. So I would recommend like, Hey, run ads for, you know, a couple months before Christmas, even, and then like target everyone for Christmas time or trunk or treat or whatever that looks like for you. Like you have some options there. Um, and also like, okay, go ahead. Do you, \n\nNick Clason (22:38):\nDo you, uh, go back into like, say ad number one and everyone who's become an audience member of ad, number one, do you say target this ad to them? Or like, how does that work? And I get it, I'm sounding like, I don't know what I'm doing, cuz I don't. So \n\nMatt Johnson (22:55):\nWhen you're staying \n\nNick Clason (22:56):\nRetarget, what do you do? How do you actually like go to those people? \n\nMatt Johnson (23:00):\nSo it's really built off your Facebook pixel, um, which that's becoming a, you know, a little bit of a issue with new privacy laws, but you know, right, right now you can still kind of use it and it's retargeting people as you're creating your audience, you can like say target my Facebook pixel through this time or whatever, which should, if it's an awareness campaign and they're going to whatever you're trying to do. It's like if they're, if you are doing awareness campaign and the whole point was for them to go to your website, mm-hmm  or to just click on your Facebook page, your Facebook pixel will read that if you put your Facebook pixel in your website, you have it. If you haven't, I'll give you, we'll put a resource in the show notes about how you can do that. Super easy takes 30 seconds to do. \n\nMatt Johnson (23:45):\nUm, you can retarget those people, uh, cuz they would be a warmer lead for you. So you're targeting people that have essentially seen your ad at that point. Um, another thing um, you can do is like target people that have watched a video for a certain length. So, uh, that's why videos are really good. And we did a lot of that at dare to share like, okay, this person watched the video, we wanna only target people. I've watched this video for 30 seconds. OK. So we've run ads that were like, um, you know, 15 minutes long cuz we wanted people to watch as much as they could. So we target 'em different and Netflix does this sometimes and it's kinda rare. I haven't seen it in a little bit, but they used to run ads of full episodes of a show. Wow. On YouTube. So before YouTube, a video would start on YouTube, you could watch a full episode of like an example right now it's really big as the scene man. So like maybe sand man's episode, one would pay, play as a full episode and then Netflix can just retarget you over and over. Cause you watch an hour of their content. So they know this person's hooked. \n\nNick Clason (24:53):\nYeah.  that \n\nMatt Johnson (24:54):\nGotta get subscribe. So you can do that too. So you can get really creative with this stuff. \n\nNick Clason (24:58):\nMm interesting. Okay. But so then that audience just kind of like builds in that Facebook, the business Facebook like add place and you're just saying, okay, uh, send this ad to someone who watched a video for longer than 30 seconds or send this ad to person who engaged with our ad at such and such level. And you're doing that for, you know, so if you run a bunch of awareness adds, what you're saying is you can do a bunch of awareness ads and then once you get to Christmas, once you get to VBS, once you get to like your big event that you're actually trying to then go from like a awareness to like a conversion, you can start to specifically target those people be because in marketing words, they're warmer, they've engaged with you longer or at least at some level through previous ads. Okay. \n\nMatt Johnson (25:48):\nYep. So a good example of this is like right now we're running an awareness ad. My goal is not like conversion rate on anything yet. Like how much it cost. It's just how many results people are we getting like to play our ad a week. And our goal is about 10,000 a week and we're hitting about 10,000 people. Every seven days are looking at our ads. And now that we're about to launch our fall ebook, we're gonna just retarget all those people that might have, you know, done a through play on our stuff to download the fall ebook. \n\nNick Clason (26:18):\nOK. OK. \n\nMatt Johnson (26:19):\nSo they're \n\nNick Clason (26:20):\nInteresting. \n\nMatt Johnson (26:21):\nWe're building trust. So the, I whole idea of your ad is to build trust with them and not to go back to the days of like commercials where it's okay. I'm just trying to get you to buy this product or whatever. Right. Like build trust with your audience. So give them a reason to wanna keep seeing your stuff. \n\nNick Clason (26:38):\nYeah. Yeah. Well it's like what we were talking about right. At the beginning, right? Like this isn't going from a a hundred people to a thousand people. You're trying to like yeah. Be a good mentor show, show them that your church is trustworthy and all that type of stuff. So. Yep. All right. Great. Um, anything else? Like that's a, that's uh, how to get it going, how to get it set up all those types of things. My audio cut out in the middle for half of it. So you were just flying solo and you didn't even know no. \n\nMatt Johnson (27:06):\nWhat are we missing? \n\nNick Clason (27:09):\nChanging diaper. We had a very productive morning. Yeah. What's the last little bit of thing that, that the people need to know anything. \n\nMatt Johnson (27:17):\nUm, like go set up some ads for $10 a day, try a week out or whatever. Um, just go test it, watch some videos we'll put so a bunch of stuff in the show notes for you. And I also wanna be clear, like ads are changing constantly. Just like everything else that we've talked about. Like, you know, this is this week, next week. This could all just drastically change. Cause you know, Facebook just decides, Hey, this is what we wanna do now. You know? Or Google decides, oh, we're not doing it that way anymore. We're not gonna weigh our, uh, our Google ads as high. We're gonna go back to YouTube ads being weighed higher. There's always, you never know. So just keep that in mind too. So I'll even put into some resources that you can check in. Like what's most updated stuff for ads. So, uh, love it. We'll have a lot of, lot of stuff. This is definitely more techy and more of the technical side of everything we talk about on here. It's not philosophical at all. Yeah. So anyone can do it. You just gotta have patience and go test it out. \n\nNick Clason (28:18):\nYep. Love it. All right guys. That's it for today then? Uh, like and subscribe, give us a, uh, rating. If you found this helpful, please share it with a friend hybrid ministry.xyz online at hybrid ministry on Twitter and we will catch you next time. \n\nMatt Johnson (28:38):\nBye guys.","content_html":"\u003cp\u003eIn this episode Nick interviews Matt and asks him all there is to know about running and setting up a successful facebook ad in 2022. They also jump into discussing running a Google and TikTok ad. How to retarget and reach more people for the cause and ministry of Jesus in your churches! \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOW NOTES\u003c/strong\u003e\u003cbr\u003e\n//VIDEO TUTORIALS ON RUNNING ADS\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=Dymukpfbg4A\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=Dymukpfbg4A\u003c/a\u003e\u003cbr\u003e\n\u003ca href=\"https://www.youtube.com/watch?v=bGl8B_PO_Ow\u0026t=106s\" rel=\"nofollow\"\u003ehttps://www.youtube.com/watch?v=bGl8B_PO_Ow\u0026amp;t=106s\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//ADDING YOUR FACEBOOK PIXEL TO YOUR WEBSITE\u003cbr\u003e\n\u003ca href=\"https://www.facebook.com/business/help/952192354843755?id=1205376682832142\" rel=\"nofollow\"\u003ehttps://www.facebook.com/business/help/952192354843755?id=1205376682832142\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:04 Introduction\u003cbr\u003e\n01:04-03:09 The purpose of online advertising\u003cbr\u003e\n03:09-06:39 TikTok and Google Ads\u003cbr\u003e\n06:39-07:10 Step 1 - Set up a Business Account on Facebook\u003cbr\u003e\n07:10-10:19 Step 2 - Gather Content and Determine Time Margin\u003cbr\u003e\n10:19-10:51 Step 3 - Clarify your win\u003cbr\u003e\n10:51-11:31 Step 4- Run the Ad\u003cbr\u003e\n11:31-12:07 Step 5 - 3 Questions: Target, Budget, \u0026amp; Goal\u003cbr\u003e\n12:07-15:46 Step 6 - Create your Audience (MOST IMPORTANT!!)\u003cbr\u003e\n15:46-18:15 Step 7 - Time to get creative!\u003cbr\u003e\n18:15-21:34 When to hit the eject button on a bad ad\u003cbr\u003e\n21:34-22:43 What is next?\u003cbr\u003e\n22:43-26:55 How to retarget warmer leads?\u003cbr\u003e\n26:55-28:42 Go do it!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat\u0026#39;s up everybody. Welcome to another episode of the hybrid ministry podcast. Your host this morning, Nick Clason, alongside the baby holding Matt Johnson. Good morning, Matt. Are you awake? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:14):\u003cbr\u003e\nGood morning. I am. Uh, I\u0026#39;m awake. I got the baby in my hands right now. She, uh, she\u0026#39;s mom that I have a little bit break. Cause I heard her crying and I went, ran and grab her. So if you hear her, I\u0026#39;m sorry, but she has a pleasure. I hope, she won\u0026#39;t cry. She\u0026#39;s just gonna grunt a lot. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:31):\u003cbr\u003e\nJust making grunty noises. And even if she does cry, I will do my best to fill the gap, but it\u0026#39;s gonna be hard cuz I don\u0026#39;t actually know what we\u0026#39;re talking about today. This is all you so on, on today\u0026#39;s episode, what I actually wanted to do is I wanted to talk to Matt about advertising, digital advertising. How do we do it? How do you set it up and maybe have him walk us through a little bit of what that process looks like. It can get a little bit tricky, a little bit confusing. So before anything like Matt, what are, what is the purpose of online advertising? Can you walk us through some of the examples or some of the reasons why you would even want to run an ad in the first place? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:14):\u003cbr\u003e\nYeah, absolutely. So there, when it comes to like Facebook ads or ads in general, um, a lot of people say, oh, the purpose is to like, uh, tell you what my product is. Right? Um, so it\u0026#39;s to bring awareness, but there is actually three main purposes for tra uh, your ads, which is awareness, consideration, and conversion. And we can really get into the differences of all those. But honestly, awareness is like, let\u0026#39;s bring awareness for, um, you know, whatever we\u0026#39;re trying to promote. So in this context would be your church consideration would be, you know, I\u0026#39;m trying to get people to like engage with us, maybe watch video, send traffic to our website, download an app, give us their email, that kinda thing. And then the conversion ad is like, Hey, I want you to buy this shirt or I want you to buy our, you know, maybe your vacation Bible school ticket or whatever that looks like. So those are gonna be a three main ads. And we\u0026#39;re talking about ads, we\u0026#39;ll talk about how each of those should play into each other and how this creates like this robust system for you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:30):\u003cbr\u003e\nOkay. So you would recommend doing an ad, like a, like a three tiered three prong, add one for awareness, one for consideration, one for conversion and have them all kind of like work together \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:43):\u003cbr\u003e\nIn a perfect marketing plan. Yes. But that\u0026#39;s not necessarily what I\u0026#39;m gonna recommend for most people. Like we don\u0026#39;t even do that at currently where we\u0026#39;re at. So yeah. Um, uh, we mostly run awareness ads what we\u0026#39;re trying to do, but then like, okay, we have our vacation Bible school coming up, so let\u0026#39;s, you know, get our conversion up for that kinda stuff. But I can, we can go into like how we want those to play off of each other here in a second. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:09):\u003cbr\u003e\nSo, so today we\u0026#39;re gonna focus particularly and specifically on Facebook. Um, I\u0026#39;m assuming, right? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (03:17):\u003cbr\u003e\nYeah. We can talk a little bit about TikTok and Google, um, which are, those are probably gonna be your three main, you could also do LinkedIn, but most ad functionality is very slim to whatever we talk about. So Facebook is the easiest starting point for everyone here, Google you\u0026#39;re, um, ads, which super easy, but that\u0026#39;s how you see those Google ads. Like if you search something and it\u0026#39;s the top thing, uh, like, oh, uh, for this SEO yeah. Functionality or on a YouTube ad, that\u0026#39;s how you\u0026#39;re gonna run those and then TikTok or, you know, just a normal ad, but they run almost exactly like a Facebook ad and LinkedIn ads are the same way. And I can know in the difference of like, why you\u0026#39;d wanna use one of those over the other two. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:03):\u003cbr\u003e\nYeah, yeah, yeah. Um, well, I here\u0026#39;s the thing, I know that there\u0026#39;s been a couple different times where I\u0026#39;ve tried to run an ad. Um, mm-hmm \u003caffirmative\u003e and I\u0026#39;m pretty much an idiot. And you told me about six months ago to run a TikTok ad. So I did, so I started the TikTok ad account. I did all the things, I filmed the video and then I violated some community guideline that I didn\u0026#39;t even know. I, I violated. And so they like blacklisted my video and then I was just stuck. And even when I asked you for help, you\u0026#39;re like, well, I can\u0026#39;t remember what you said, but like I think I reached out to \u0026#39;em and they didn\u0026#39;t answer me \u003claugh\u003e um, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (04:45):\u003cbr\u003e\nYeah, it\u0026#39;s usually step one is reaching out. Um, TikTok could have, my guess is TikTok is cuz it was a religious ad. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:55):\u003cbr\u003e\nMm yeah. And well, the point, my point in saying all that is like, I just, I felt so like over my head, like right. I was just waiting into like something I never really waited into. And so it just felt, uh, if it can feel really intimidating. And so yeah, I was hoping that kind of through this, um, we could look at just a step by step ad building framework. Um, but I wanted to start there because right. The idea, I think a lot of churches, if they\u0026#39;re like, oh, we should run an ad. Why to get more people here. Right. Um, while that might be an option or a solution to what is about to happen. Um, I think that there needs to be a little bit more of a dynamic and a little bit more of a robust why, um, understanding that there are different avenues to it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:46):\u003cbr\u003e\nThere are the three different, there\u0026#39;s the awareness, there\u0026#39;s a consideration and there\u0026#39;s the conversion. And so the purpose of your ad is important. It\u0026#39;s good to define that and know the reason why you\u0026#39;re doing it and know mm-hmm, \u003caffirmative\u003e that running an ad and anything like digital marketing online is gonna take time. And so you may not have one week, a hundred people in your church and the next week a thousand people in your church, you\u0026#39;re probably gonna have to build to that. And that\u0026#39;s where like the, the purpose of ad running is that it, it slowly builds that that brand awareness and equity over time. Um, at least that sounds good to me. And so I\u0026#39;m just saying all that stuff. And so hopefully you agree. And if I said something I shouldn\u0026#39;t, you\u0026#39;ll just you\u0026#39;ll tell me I\u0026#39;m wrong. \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (06:31):\u003cbr\u003e\nYeah. Yep. No, you\u0026#39;re good. Keep going. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:33):\u003cbr\u003e\nSo let\u0026#39;s talk about it then. That\u0026#39;s all I got. So let\u0026#39;s talk about it then let\u0026#39;s, uh, dive in. If you are brand new, like you have a Facebook page, um, for your church, um, let\u0026#39;s assume that that\u0026#39;s the starting spot then. Where do you go? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (06:50):\u003cbr\u003e\nYeah. So the thing is you gotta set up a business account on Facebook. So you go, if you type in business.facebook.com, you can set up your ads account and that\u0026#39;s how you\u0026#39;re gonna set up your ads account. But before anyone listening to this runs an ad, I want you to ask yourself two questions. How much content do I have and what is my margin of time? And the reason I say that is cuz when we start talking about ads and how to really do ads, well, you\u0026#39;re gonna a lot of time and a lot. It\u0026#39;s really just ad, which is what \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:27):\u003cbr\u003e\nLike a one single ad one campaign. Yeah, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (07:30):\u003cbr\u003e\nYeah. Which our church used to do all the time. But our conversion numbers on that where we\u0026#39;re like 14 for, or, you know, uh, $6 for a lead. If I\u0026#39;m on that\u0026#39;s bad. If I\u0026#39;m, yeah. If I\u0026#39;m over $4 a lead, I feel like a failure. Um, \u003claugh\u003e cause it\u0026#39;s a waste of money honestly. And like we got our ads now to 39 cents a lead, so wow. Uh, which, you know, like that\u0026#39;s very rare that you hit that. And honestly, we got really lucky and it\u0026#39;s all got in that, but like that\u0026#39;s the, but it took a lot of time, a lot of new content, a lot of new strategy for that. So if you\u0026#39;re just like, Hey, I just wanna run one ad kind of targeted here. I have this much money. My recommendation was to would to be just to boost some posts on Facebook, which you can do that directly in your post that you create. There\u0026#39;s like the boost button. And it\u0026#39;s just gonna send that out to all your current followers to the front of their page. And you put that same money there and you\u0026#39;ll have a higher conversion on that right now. So let\u0026#39;s just start with that caveat before we jump down this pipeline. But now let\u0026#39;s say I have the time, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:34):\u003cbr\u003e\nLet, stop you for a second. Let\u0026#39;s say like, let\u0026#39;s talk about types of content. Like what do you mean by that? What are we looking for? Types of content wise to crazy question you say, make sure you have some, what is it like, maybe someone\u0026#39;s sitting here thinking like, I, I might have some, but it depends. I\u0026#39;m not, I\u0026#39;m not exactly sure. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (08:52):\u003cbr\u003e\nOkay. So that\u0026#39;s, we, we can really dive into that, but I would say if you don\u0026#39;t have three pieces of unique content, don\u0026#39;t run an ad. So, okay. We are currently running awareness ads for our church and we have nine pieces of video going out right now, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:08):\u003cbr\u003e\nAll at the same time. So \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (09:09):\u003cbr\u003e\nAll at the same time and they\u0026#39;re all targeting different things and they\u0026#39;re all being way differently, which, uh, we can kind of get into the nitty gritty of some. I can get into the nitty gritty of that. It\u0026#39;s like actually showing how to set up an ad. I\u0026#39;ll recommend some like videos you can watch to actually walk through that. Um, but I really cause it\u0026#39;s hard on a podcast for me to explain, okay, you go here, press the plus button. You\u0026#39;re like, what the heck are we talking about right now? So, um, but yeah, so have some unique content. So like a big example of this is like when we were trying to sell lead the cause at dare to share, we\u0026#39;d run nine videos, nine graphics and uh, um, like actual like, you know, a color background with words on it and then just nine photos. So just normal photos. Wow. I mean, that\u0026#39;s, I mean, that\u0026#39;s a different way to like, that\u0026#39;s a lot of content to get, you know, a lot of people to sign up and sell out those events, which would work. So play that. So like I would recommend get one video, one photo and one graphic and that\u0026#39;s gonna really help you start to experiment with this. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:14):\u003cbr\u003e\nOkay. All right. Great. So that\u0026#39;s, that\u0026#39;s some of the content examples then what mm-hmm \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (10:19):\u003cbr\u003e\n\u003caffirmative\u003e okay. So you have your content, you need to know what you\u0026#39;re trying to promote. Okay. So you\u0026#39;re trying to get people to come to church. Are you trying to get people to download your ebook? Are you trying to get people to register for alpha? Are you trying to get people to, um, you know, buy a shirt own? Yeah. Clarify your win. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (10:40):\u003cbr\u003e\nYou need to know that cuz that\u0026#39;s gonna depict. If you do an awareness campaign, a consideration campaign or a conversion campaign, and that\u0026#39;s something you gotta define before you even start building, you know, your ads. So what\u0026#39;s just start with the brand awareness, like an awareness campaign. So I want people just to know about my church and let\u0026#39;s just for this example, say our church is life, church, not the actual life church, but we\u0026#39;re just some subsid area of a life church in the middle of no. Okay. So we want people to be aware of life church. All right. So I\u0026#39;m gonna set up an awareness campaign with brand awareness life, church, and then the goal of that ad. So you\u0026#39;re gonna have to choose like, okay, what is, what, um, what is like my target? What is my budget? And then you\u0026#39;re gonna go, what is the goal? So pick your budget. I always do a daily budget when I do an ad and I always recommend start out about $10 a day. Okay. And you turn it off when you\u0026#39;re ready to turn it off. So you don\u0026#39;t need to spin \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:45):\u003cbr\u003e\nSo you can run it. You can run it in perpetuity. You\u0026#39;re saying mm-hmm \u003caffirmative\u003e if you can just keep running it mm-hmm \u003caffirmative\u003e okay. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:53):\u003cbr\u003e\nI \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:53):\u003cbr\u003e\n$10 a day to throw at it. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:55):\u003cbr\u003e\nYeah. And then we turn off our ads. Once the conversion goes below what I want it to. So okay. When the ROI starts out, weighing it. So you\u0026#39;ll go through and your name, your ad you\u0026#39;ll schedule it out. But the big, next step is creating your audience. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (12:11):\u003cbr\u003e\nThis is the most important part of your ad. So before you run your ad, you need to decide who am I targeting here? So, all right. We are, let\u0026#39;s say we are life. Church is located in Phoenix, Arizona. I\u0026#39;m gonna target Phoenix, Arizona then. So you start with, okay, we\u0026#39;re gonna target get Phoenix, Arizona. You\u0026#39;re gonna pick the age. You\u0026#39;re gonna pick like, uh, so let\u0026#39;s say, okay, we wanna this let\u0026#39;s say we\u0026#39;re promoting something that\u0026#39;s for young adults. So we would probably choose 18 to, you know, 40 year olds to come to this event. So I would target them specifically and Phoenix, Arizona. And then you can start like looking up interest and behaviors for them. So this is something that\u0026#39;s recently just changed in Facebook in the last couple of months is you used to be able to like, uh, type in, oh, okay. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (13:04):\u003cbr\u003e\nBible study in there. You can find people that have, you know, liked Bible study or Christian or whatever. So you could type in religious stuff. Facebook doesn\u0026#39;t allow that anymore. So you\u0026#39;re gonna have to get creative. So this is how, what we started doing, um, at dare to share. And then currently here we started thinking, all right, who, what do our people like around here? So one thing we started tar targeting was like coffee lovers. Okay. Um, is we know youth pastors love coffee. Uh, we started targeting here. This is a really funny one. Nick. I don\u0026#39;t know if you can do it now. I\u0026#39;d have to double check with the new update, but we targeted skinny jeans \u003claugh\u003e so we started, you know, targeting people that were, were skinny jeans. Um, and you just gotta find the things that their interest in the behaviors that they all have in common as you\u0026#39;re running the ad. So let\u0026#39;s say Phoenix. Okay. We wanna target people that like maybe, uh, I\u0026#39;m trying to think of like, if there\u0026#39;s any personalities that they even let do anymore, like they\u0026#39;ve changed it a lot. Uh, like you used to be able to like target over, Hey, you liked Lee Stroble. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (14:11):\u003cbr\u003e\nSo let\u0026#39;s do Lee stro, but you know what I just thought of what might be. Oh, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:23):\u003cbr\u003e\nI\u0026#39;m sorry. Hello, Eleanor. Welcome to the podcast. We should add her as a, a host. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (14:30):\u003cbr\u003e\nA host. Yeah. Yeah. She, I think she she\u0026#39;s pooping right now. Oh, oh. What? The life? Um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:36):\u003cbr\u003e\nThat happens to me sometimes. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (14:37):\u003cbr\u003e\nAnyway. \u003claugh\u003e know. Uh, so let\u0026#39;s say, uh, you think of a TV show that your congregation has all talked about or whatever. Like you can look it up for that TV. So, um, so you can like, you know, do detail targeting on that. Um, great. And then you\u0026#39;ll do like, okay, let\u0026#39;s how are we gonna place it? I always do like how Facebook would place it, cuz Facebook\u0026#39;s algorithm is gonna weigh how it thinks it should. Um, and then you\u0026#39;ll go to your next step. So does that all make sense so far before we move on to what\u0026#39;s next? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:13):\u003cbr\u003e\nYeah. Yep. Sound good. So you\u0026#39;re segmenting down your audience. Okay. You\u0026#39;re choosing them. You\u0026#39;re getting nitty gritty specific about what they are. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:22):\u003cbr\u003e\nYep. Yep, exactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:24):\u003cbr\u003e\nAnd then, um, do you need to go change a diaper so that we so that she does, so that you\u0026#39;re good with that? Or do or can you keep plowing through \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:33):\u003cbr\u003e\nYes, I will. I will go change the diaper real quick. Okay. And Nick, you do some filler \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:40):\u003cbr\u003e\nGreat off, off, I\u0026#39;ll be right back off. He goes off our, our podcast marketing expert goes all right, great. So after some technical difficulties, Matt, what comes next? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:51):\u003cbr\u003e\nYeah. So, uh, the next thing after you get your audience, you decide everything you\u0026#39;re gonna do your ads. So you start naming your ads and this is where you make all your content. You set up your ads as image videos, carousel, collections, cetera. Um, and this is really where I want you the listener to get creative here. Okay. So this is where a copy. So all the words you write are gonna be super important. Um, cause you can do five variations of everything you write. And I say, do five variations, cuz Facebook will choose like their algorithm, which one\u0026#39;s converting the best. That will become your number one. But so you don\u0026#39;t wanna just do one variation there cause you\u0026#39;re not getting Facebook any time to like learn. And this is also where you\u0026#39;ll add in your other ad sets. So you can start doing, uh, the other videos. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (16:49):\u003cbr\u003e\nYou maybe have other photos, graphic, whatever that looks like. So, and then we create five pieces of copy, five titles for each and get fun here. Like this is really where you should be testing out. Uh, okay, what are people gonna search or think, or what\u0026#39;s gonna hook with them. So, um, and it\u0026#39;s funny when I do this because I\u0026#39;ll get so many messages from people around the church, like, Hey, uh, why am I seeing this version? And I was like, well, it\u0026#39;s clearly, that\u0026#39;s what your likes have. Uh, you know what Facebook has thought that you liked the most. And clearly it worked cuz you\u0026#39;re texting me about it. Yeah. And you know, the other hunt, 99 things that go out a week, you didn\u0026#39;t notice at all. So like that\u0026#39;s so, um, yeah. Have fun with emojis in there. Fun titles, be funny, serious vision casting, whatever that looks like for your church. This is the time that you can start to really do it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:47):\u003cbr\u003e\nOkay. So build out. But, but when you do that, when you launch it, try to do that with a variety of different types of content, do some video, some static, post some graphic posts and is what you\u0026#39;re doing is you\u0026#39;re just kind of sending all of them out to Facebook to see which one performs the highest or are you letting all of them run? And then let\u0026#39;s just say, this is your first time. Like what is a terrible like conversion? Like when is it like, okay or what\u0026#39;s I guess maybe not even a conversion, but what is the sound? The alarms like hit the Jack button, don\u0026#39;t run this ad anymore. It\u0026#39;s a waste of your time, a waste of your money. Um, and what, when should they, like, this is the thing. And now with that, you should start over because it\u0026#39;s not going well. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (18:31):\u003cbr\u003e\nYeah. So, uh, Facebook will do something called free Facebook learning. So I wanna be clear like once you like post an ad, it\u0026#39;s gonna take a couple, it usually takes about a day or two before the will start running. So just be that don\u0026#39;t freak out. Yeah. Don\u0026#39;t freak out and also triple check all your copy and all that stuff. Cause if you change anything, it goes back into Facebook learning. So you\u0026#39;re like, oh crap, I did this or whatever. It\u0026#39;s gonna have to go back and learn again. Uh, when it comes to hitting a jet, uh, that\u0026#39;s really on you of what your budget is and your like what your goals are. But like I said, if we\u0026#39;re over $4 on a person for a conversion, I hit check on it. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:12):\u003cbr\u003e\nOK. Um, honestly it\u0026#39;s usually if it\u0026#39;s above $2 for us at our current church, just cause you know, money is, uh, something that you have to be cognitive of. So yeah. Um, if we\u0026#39;re under $2 on our ad conversion, then great. Like we will, uh, keep writing that ad and I\u0026#39;ll pour gas on it is what I tell the that\u0026#39;s taking off. Let\u0026#39;s put another, you know, 500 towards it until it starts to not as well. And then when it stops converting, well you can, let\u0026#39;s the, title\u0026#39;s try the copy let\u0026#39;s even, or the colors, the background. And then you get to the point where it\u0026#39;s like, okay, this ads run its course and you take that audience so you can take that cold list and the audience you learn from and advertise with, to them for something whatever\u0026#39;s next for you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:01):\u003cbr\u003e\nMm. Okay. So let\u0026#39;s pretend like for you and, and us, we\u0026#39;ve been, we\u0026#39;re running ads now for a while. Mm-hmm \u003caffirmative\u003e uh, is $2 something that like you build up to, or is that like a pretty standard practice? Like even if you\u0026#39;re brand new, um, you wanna try and shoot to be under $2? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (20:20):\u003cbr\u003e\nUh, I would say shoot for under $4 right now. Like everyone try to shoot \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:28):\u003cbr\u003e\nFour and then maybe as you, as you do more of this and as you become more familiar with it, you might, you might be able to whittle that down. You\u0026#39;re saying \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (20:38):\u003cbr\u003e\nY yep. Yeah, definitely. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:40):\u003cbr\u003e\nOkay. So, so the, the, the experience and the more familiarity and the more volume that you do with it, like will hopefully help, help drive that down. So I just wanna be clear that people are like that $2. That\u0026#39;s your benchmark, but you\u0026#39;ve been doing this and yeah, you\u0026#39;re pretty advanced on it. So it\u0026#39;s, it\u0026#39;s, you know, that\u0026#39;s not a starting spot necessarily. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (21:03):\u003cbr\u003e\nNo. I mean, there\u0026#39;s sometimes that like this for this audience, you know, I keep it her $4 or $2, but like, let\u0026#39;s say you have a 300, 500 product. If you\u0026#39;re converting at $10 a person at that point, like the ROI outweighs it, you know? So it really depends on the product. Sure. But, um, if you\u0026#39;re running free ads for awareness and just trying to get people to go to your website, if you\u0026#39;re over $4, like don\u0026#39;t get eject there, you know? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:34):\u003cbr\u003e\nOkay. So you\u0026#39;re just kinda watching the dashboard. Now you\u0026#39;re watching the conversion rate. You\u0026#39;re seeing which one is converting. What, if anything is next? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (21:47):\u003cbr\u003e\nYeah. So that, uh, really will, um, come down to what your strategy is honestly. So, uh, right now we run a monthly awareness campaign at our church. Um, and what I do is like, we wanna just build up our audience on our Facebook ads. And as we\u0026#39;re about to launch our summer ebook, we\u0026#39;ll retarget, all those people that might have watched our awareness ad with the conversion ad or an engagement ad now. Um, OK. So it\u0026#39;s a good way to like get in your pipeline. So I would recommend like, Hey, run ads for, you know, a couple months before Christmas, even, and then like target everyone for Christmas time or trunk or treat or whatever that looks like for you. Like you have some options there. Um, and also like, okay, go ahead. Do you, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:38):\u003cbr\u003e\nDo you, uh, go back into like, say ad number one and everyone who\u0026#39;s become an audience member of ad, number one, do you say target this ad to them? Or like, how does that work? And I get it, I\u0026#39;m sounding like, I don\u0026#39;t know what I\u0026#39;m doing, cuz I don\u0026#39;t. So \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (22:55):\u003cbr\u003e\nWhen you\u0026#39;re staying \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:56):\u003cbr\u003e\nRetarget, what do you do? How do you actually like go to those people? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (23:00):\u003cbr\u003e\nSo it\u0026#39;s really built off your Facebook pixel, um, which that\u0026#39;s becoming a, you know, a little bit of a issue with new privacy laws, but you know, right, right now you can still kind of use it and it\u0026#39;s retargeting people as you\u0026#39;re creating your audience, you can like say target my Facebook pixel through this time or whatever, which should, if it\u0026#39;s an awareness campaign and they\u0026#39;re going to whatever you\u0026#39;re trying to do. It\u0026#39;s like if they\u0026#39;re, if you are doing awareness campaign and the whole point was for them to go to your website, mm-hmm \u003caffirmative\u003e or to just click on your Facebook page, your Facebook pixel will read that if you put your Facebook pixel in your website, you have it. If you haven\u0026#39;t, I\u0026#39;ll give you, we\u0026#39;ll put a resource in the show notes about how you can do that. Super easy takes 30 seconds to do. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (23:45):\u003cbr\u003e\nUm, you can retarget those people, uh, cuz they would be a warmer lead for you. So you\u0026#39;re targeting people that have essentially seen your ad at that point. Um, another thing um, you can do is like target people that have watched a video for a certain length. So, uh, that\u0026#39;s why videos are really good. And we did a lot of that at dare to share like, okay, this person watched the video, we wanna only target people. I\u0026#39;ve watched this video for 30 seconds. OK. So we\u0026#39;ve run ads that were like, um, you know, 15 minutes long cuz we wanted people to watch as much as they could. So we target \u0026#39;em different and Netflix does this sometimes and it\u0026#39;s kinda rare. I haven\u0026#39;t seen it in a little bit, but they used to run ads of full episodes of a show. Wow. On YouTube. So before YouTube, a video would start on YouTube, you could watch a full episode of like an example right now it\u0026#39;s really big as the scene man. So like maybe sand man\u0026#39;s episode, one would pay, play as a full episode and then Netflix can just retarget you over and over. Cause you watch an hour of their content. So they know this person\u0026#39;s hooked. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:53):\u003cbr\u003e\nYeah. \u003claugh\u003e that \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (24:54):\u003cbr\u003e\nGotta get subscribe. So you can do that too. So you can get really creative with this stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:58):\u003cbr\u003e\nMm interesting. Okay. But so then that audience just kind of like builds in that Facebook, the business Facebook like add place and you\u0026#39;re just saying, okay, uh, send this ad to someone who watched a video for longer than 30 seconds or send this ad to person who engaged with our ad at such and such level. And you\u0026#39;re doing that for, you know, so if you run a bunch of awareness adds, what you\u0026#39;re saying is you can do a bunch of awareness ads and then once you get to Christmas, once you get to VBS, once you get to like your big event that you\u0026#39;re actually trying to then go from like a awareness to like a conversion, you can start to specifically target those people be because in marketing words, they\u0026#39;re warmer, they\u0026#39;ve engaged with you longer or at least at some level through previous ads. Okay. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (25:48):\u003cbr\u003e\nYep. So a good example of this is like right now we\u0026#39;re running an awareness ad. My goal is not like conversion rate on anything yet. Like how much it cost. It\u0026#39;s just how many results people are we getting like to play our ad a week. And our goal is about 10,000 a week and we\u0026#39;re hitting about 10,000 people. Every seven days are looking at our ads. And now that we\u0026#39;re about to launch our fall ebook, we\u0026#39;re gonna just retarget all those people that might have, you know, done a through play on our stuff to download the fall ebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:18):\u003cbr\u003e\nOK. OK. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (26:19):\u003cbr\u003e\nSo they\u0026#39;re \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:20):\u003cbr\u003e\nInteresting. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (26:21):\u003cbr\u003e\nWe\u0026#39;re building trust. So the, I whole idea of your ad is to build trust with them and not to go back to the days of like commercials where it\u0026#39;s okay. I\u0026#39;m just trying to get you to buy this product or whatever. Right. Like build trust with your audience. So give them a reason to wanna keep seeing your stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:38):\u003cbr\u003e\nYeah. Yeah. Well it\u0026#39;s like what we were talking about right. At the beginning, right? Like this isn\u0026#39;t going from a a hundred people to a thousand people. You\u0026#39;re trying to like yeah. Be a good mentor show, show them that your church is trustworthy and all that type of stuff. So. Yep. All right. Great. Um, anything else? Like that\u0026#39;s a, that\u0026#39;s uh, how to get it going, how to get it set up all those types of things. My audio cut out in the middle for half of it. So you were just flying solo and you didn\u0026#39;t even know no. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (27:06):\u003cbr\u003e\nWhat are we missing? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:09):\u003cbr\u003e\nChanging diaper. We had a very productive morning. Yeah. What\u0026#39;s the last little bit of thing that, that the people need to know anything. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (27:17):\u003cbr\u003e\nUm, like go set up some ads for $10 a day, try a week out or whatever. Um, just go test it, watch some videos we\u0026#39;ll put so a bunch of stuff in the show notes for you. And I also wanna be clear, like ads are changing constantly. Just like everything else that we\u0026#39;ve talked about. Like, you know, this is this week, next week. This could all just drastically change. Cause you know, Facebook just decides, Hey, this is what we wanna do now. You know? Or Google decides, oh, we\u0026#39;re not doing it that way anymore. We\u0026#39;re not gonna weigh our, uh, our Google ads as high. We\u0026#39;re gonna go back to YouTube ads being weighed higher. There\u0026#39;s always, you never know. So just keep that in mind too. So I\u0026#39;ll even put into some resources that you can check in. Like what\u0026#39;s most updated stuff for ads. So, uh, love it. We\u0026#39;ll have a lot of, lot of stuff. This is definitely more techy and more of the technical side of everything we talk about on here. It\u0026#39;s not philosophical at all. Yeah. So anyone can do it. You just gotta have patience and go test it out. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:18):\u003cbr\u003e\nYep. Love it. All right guys. That\u0026#39;s it for today then? Uh, like and subscribe, give us a, uh, rating. If you found this helpful, please share it with a friend hybrid ministry.xyz online at hybrid ministry on Twitter and we will catch you next time. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (28:38):\u003cbr\u003e\nBye guys.\u003c/p\u003e","summary":"In this episode Nick interviews Matt and asks him all there is to know about running and setting up a successful facebook ad in 2022. They also jump into discussing running a Google and TikTok ad. How to retarget and reach more people for the cause and ministry of Jesus in your churches! ","date_published":"2022-09-15T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/571a868b-5236-4693-9bea-1b1374b5c787.mp3","mime_type":"audio/mpeg","size_in_bytes":27806913,"duration_in_seconds":1731}]},{"id":"c023863c-cbc7-45bd-8c59-e0f432edb79c","title":"Episode 008: TikTok and Reels Short Form Video Content Ideas for Churches in 2022","url":"https://www.hybridministry.xyz/008","content_text":"In this episode, Matt and Nick take an article from HubSpot which gives several good marketing ideas to brands, and break them down about how those same ideas could be used in the local church. They also discuss how social and short form video is affecting the attention span of people and what that means for churches moving forward. \n\nSHOWNOTES\nHUBSPOT ARTICLE REFERENCED:\nhttps://blog.hubspot.com/marketing/short-form-video-trends?utm_campaign=Marketing%252520Blog%252520-%252520Daily%252520Emails\u0026amp;utm_medium=email\u0026amp;utm_content=219842216\u0026amp;utm_source=hs_email\n\nTIMECODES\n00:00-02:26 Intro and Short Form Video Trends\n02:26-03:56 Why Short Form is the most effective\n03:56-07:16 What htis means for church services\n07:16-11:08 How churches can use trendy content\n11:08-14:04 Brand Challenges\n14:04-17:46 Use of Influencers\n17:46-24:06 Product Teasers\n24:06-26:38 User Generated Content\n26:38-29:57 Behind the Brand Videos\n29:57-34:13 More Educational Videos\n34:13-37:31 What plaforms should we use besides TikTOk and Reels?\n37:31-38:29 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWhat is up everybody. Welcome to episode eight of the hybrid ministry podcast with me as always on these glorious mornings, Matt Johnson sipping his coffee. Matt, what type of coffee are you drinking this morning?\n\nMatt Johnson (00:17):\nUh, I am drinking a local light roast from around here that supports, um, kid cancer whenever you buy it. So, wow,\n\nNick Clason (00:28):\nDude, you're such, you're such a good citizen of the world. \n\nMatt Johnson (00:33):\nDon't know about that, but you know, I love good cause\n\nNick Clason (00:36):\nIs it, is it hot or ice this morning?\n\nMatt Johnson (00:39):\nIt's hot this morning cuz I was in a rush. So I just, you know, grinded up my beans and threw it in the Keurig real quick.\n\nNick Clason (00:45):\nNice. Um, well I don't, I don't know if mine supports anything, but I roasted it yesterday in my garage. So there you go. There's that I guess\n\nMatt Johnson (00:55):\nSupports you.\n\nNick Clason (00:56):\nYeah, it does.\n\nMatt Johnson (00:58):\n\n\nNick Clason (00:59):\nAnd I, so I, we were at summer camp two weeks ago and I roasted a gigantic batch. Um, and I brought it to camp and I thought I was gonna be safe, but then all the leaders wanted to try my, my freshly roasted coffee, which is fine. I wanted to, you know, I wanted to share with the people, but that's the yesterday was the first time I'd roasted since camp, cuz I I'd just, you know, it was my birthday in between there. So I got a couple bags of coffee. So I've been been using that. So here we go. No one cares, but that's, that's the low down on my coffee situation.\n\nMatt Johnson (01:30):\nI love your coffee situation.\n\nNick Clason (01:32):\n well today, uh, we wanted to talk about short form video trends because we haven't talked about short form video enough, right?\n\nMatt Johnson (01:44):\nNope. Not even close.\n\nNick Clason (01:45):\nNo. Well, and even though we have it's, it is everything right now on social media and on the internet. And so we wanted to, um, we have, there's a, a HubSpot article that came out a couple of weeks or months ago and I wanted I'll link that in the show notes. So you guys can check that out hybrid ministry.xyz, but also, uh, I wanted to go through that and then kind of bring some of the, bring some of our like church ideas kind of into that. So mm-hmm  so that's what we're gonna be talking about today. Um, so let's just dive into it. You ready?\n\nMatt Johnson (02:24):\nI'm ready.\n\nNick Clason (02:25):\nLet's do it. So, uh, the first thing is that 85% of marketers say that short form video are the most effective format of video on social media. Well actually mm-hmm,  not even video most\n\nMatt Johnson (02:40):\nEffective just general\n\nNick Clason (02:41):\nFormat on social media, 85%. That's crazy. Mm-hmm  what are those other 15% even trying to say? Do you know \n\nMatt Johnson (02:50):\nUm, the other 15% aren't being seen  I'll tell you that, um, I've even seen people that are doing static images as videos now. So that's kind, that's just kinda the world we're in.\n\nNick Clason (03:03):\nSo they literally post like a JPEG and turn it into a video.\n\nMatt Johnson (03:08):\nYeah. So they'll like, you know, fade in the text or whatever. And you're like, this is literally just a static image with text that fades in\n\nNick Clason (03:15):\n all all to be seen by short form video. Is that just because the algorithms have changed? Is that because of the popularity of TikTok? Is that like what what's behind that? Do you feel,\n\nMatt Johnson (03:27):\nUh, it's a hundred percent TikTok. Um, you can see every big, uh, organization has been trying to mimic TikTok. You saw it with Instagram, with reels, YouTube was shorts, um, Facebook with their promotion of just video in general. So it immediately, once TikTok blew up the way it did. Cause it's been a long time since we've seen a social media channel grow as quickly as TikTok did. Yeah. Everyone had to get back on board with it.\n\nNick Clason (03:56):\nYeah. It says there's a quote in here that says the growth of social media is causing the human tension span to become shorter and shorter. So leveraging the power of short form video content will give you a leg up on the competition and help you engage your audience. And so mm-hmm,  what, like, do you feel like that is a threat to, uh, the traditional in room church gathering 35 minute sermon model\n\nMatt Johnson (04:27):\nA hundred percent. Yeah. That's something that I don't think we're talking enough about as a church. Um, instead of actually, you know, trying to cater to this, you know, new generation, uh, millennial, gen Z gen alpha that are their short, their attention spans are shortening we've I've noticed church sermons are getting longer or um, oh, we'll just have more production into it, you know, more lights, more action. But um, if you're live experience, isn't on par with, uh, you know, like a big live concert almost at this point or short, you're not gonna be able to capitalize on it. So just an unfortunate world we are in right now. But uh, I think there's some creative solutions that we could figure out and that some of these tasks out there can help us figure out.\n\nNick Clason (05:13):\nYeah. How, how do like where's the line though? You know, like where's the line on, like we need to cater to them versus like, you know, preaching, biblical content is still meaningful and important and we should still do that as well. You know what I mean? Like when I feel like that probably just has to happen at every church's, uh, like value level, they just have to have that conversation and be like, well, this is what the world is seeing, but this is where like we're gonna stake our claim or whatever, you know? Cause I do think we can get into a slippery slope there and just be like, well, sermons are gone, you know? And I dunno that we're trying to, I dunno that we're trying to say that either. You know what I mean? I think that we should be, be cognizant of where that, where that line is.\n\nMatt Johnson (05:59):\nI think the big thing that people, and this is a way bigger tangent than what we had planned on, but\n\nNick Clason (06:05):\nFor sure, I didn't even know we were going this way.\n\nMatt Johnson (06:08):\nI think a big thing that we're at to figure out as, uh, as churches is just what, what is that next iteration of the sermon that we can figure out? So I don't think we need, you should at all straight away from biblical teaching and biblical truth. And if you're shying away from talking about Jesus at your church, I strongly feel like you're failing as a church. Like yeah, people wanna hear about Jesus when they're at church, they wanna hear about the Bible, it's the way you deliver it. So I just think we have to start kind of figuring out what, uh, your sermon 2.0 would be like, and I do not have a solution for that at all. Um, you know, someone will figure it out and they'll blow up and we'll all go and then everyone will copy them for the next 10 years. So \n\nNick Clason (06:55):\nYeah, but in the meantime, like there are solutions to the, the hybrid kind of side of it, right? The, what happens, what happens Monday through Saturday, the days you're not in the auditorium the days you're not at church and that's really where kind of this article comes in. So mm-hmm,  uh, they say that this, this article also has another stat, says 63% of marketers say that trendy content related to cultural moments and news stories generate the most video engagement. So that's really what that's saying. If I'm understanding that statistic correctly is just that like things that are relevant tend to perform the most. Like if it copies a, if it copies a trend or if it copies a dance or if it copies a, a song that, or, you know, a sound that's going viral, like those are the ones that perform better on average\n\nMatt Johnson (07:48):\nMm-hmm . Yep. Yep. Definitely. So that's something you gotta keep in mind too. So that is the majority still. It's not like the, um, it's not like 75% though. 63%. That's a still, that's a pretty good percentage of people that, of your content that should be probably more trendy relevant rather than just original stuff that you're trying to get relevant.\n\nNick Clason (08:11):\nYeah. And that's gonna require someone to kind of have their finger on the pulse of that. You're not just going to like pull open TikTok and like no trends.\n\nMatt Johnson (08:21):\nUh, yeah. And that's, that's gonna be the biggest challenge. Yeah. Mm-hmm \n\nNick Clason (08:25):\nYeah. So who is that person? And there's probably, there's probably a young person in your church that, that does know that, you know, whoever you are listening to this, whether that's you or you're in leadership at your church, like that's a, that's a, there's a person out there that you can probably delegate that to, or at least tap into their knowledge. Cuz I actually, you know, this is the, here's a great case study for this. So I post on TikTok all the time, uh, at our church and I was posting and um, these students of mine were like, you should do this. And I was like, no, no. I was like, this is what's working on our TikTok. And I'd like, told them this thing. They're like, what? I can't remember. They basically like, no you're wrong. We just need to do this thing. And I was like, whatever, I didn't have, like, I didn't have a plan for like my next post anyway. So I was like, that's fine, whatever. We'll just do it. And so we did it and it was by that night it was the number one video on our TikTok channel\n\nMatt Johnson (09:25):\n and they\n\nNick Clason (09:27):\nWere like freaking out about it. They're like sending me screenshots. I'd like, Nick, this is the number one video on our to channel. And I was like, yeah, I'm an idiot. You guys are smarter\n\nMatt Johnson (09:37):\nThan me.  when it comes to having yeah. When it comes to having the finger on the pulse of trends, your students are gonna be the people that know what's going on.\n\nNick Clason (09:46):\nYeah. Which I posted something on our Twitter the other day and there's like, you know, TikTok ideas, like short form video ideas. And one of them basically is like, ask your youth group smiley face.\n\nMatt Johnson (09:57):\nYep.\n\nNick Clason (09:58):\nJust go to them, like stop putting some 35 year old in charge of, of TikTok. Like go ask the 15 year olds who are spending all hours of all days on it. They will bring you the trends. They'll bring you the ideas and\n\nMatt Johnson (10:12):\nExactly\n\nNick Clason (10:12):\nCrap, dude. They'll probably even like do it for you if you want 'em to like\n\nMatt Johnson (10:16):\nYeah. Which is actually one topics we talk about. Yep.\n\nNick Clason (10:20):\nAnd, and that's what man, we talk about that, or that's been talked about in like the growing young study by four youth Institute, Kara Powell, all those people, they talk about this idea of key chain leadership, like give, give the, the students who have, uh, some level of authority and responsibility within their church are more inclined to stick with their faith. Mm-hmm  so if you give them some sort of ownership of it, you know, but oftentimes I think we just shy away from that because they could make us look bad or they could do something that we don't know or trust, but you know, that's a, it should, church should be a safe place for them to express that and, and try things and fail and, and all those things. So.\n\nMatt Johnson (11:05):\nYep. Exactly.\n\nNick Clason (11:06):\nYeah. All right. So, um, let's look at these six ideas. Um, and we're gonna talk about, we're gonna talk about six short form video trends to look out for. Uh, the first one is brand challenges. So Matt talk about what a brand challenge is for just a second, so that us, uh, layman and idiots know what that even means.\n\nMatt Johnson (11:32):\nYeah. So a brand challenge, um, is essentially taking the viral content idea. So if you, if you're li if you're listening to this and you have no idea how TikTok works TikTok, you can actually search stuff by like dances songs and sounds, um, which is what makes it stick out from a lot of the other social media platforms. So it's not like based off of hashtags or actually trying to search, or you can search things off of filters. Like that's like the world of TikTok. So you can search actually based off of the content. So as a brand, you could create like a brand challenge sound. So let's go back to, um, a couple years ago in the ice bucket challenge. Okay. And how big that got before the world of TikTok. Now think if your brand could actually mimic the success of the ice bucket challenge on TikTok and how big that could actually get.\n\nMatt Johnson (12:32):\nUh, so it's really taking this idea of, Hey, we're challenging you to, uh, you do something, whatever that looks like. So a great way you could do this as a church is we wanna challenge you to, uh, talk to God five times this week. Um, or, Hey, we wanna challenge you to pray twice this week. Like you can come up with some spiritual challenges that people can do, or you can come up with some church challenge or like more outreachy challenges. So like, um, we wanna challenge you to, you know, see with Jesus' eyes five times this week and help somebody on the street. Um, so it's like starting to be more cognitive, uh, to help people be more cognitive of like their day to day. Uh, another good example of this is like Colgate for mother's day. They did like this huge make mom smile challenge, which was really a challenge to just post photos of your mom or a video of your mom on TikTok.\n\nMatt Johnson (13:34):\nAnd it was for mother's day in Colgate, you know, make mom smile, get white teeth. I don't know, but it was really just a way to get people to post their mom and everyone's gonna post their mom. So, or you could come up with a challenge like who you're praying for this week, post a photo of who you're praying for this week or a video of who you're praying for this week or a video of who you're bringing to youth ministry this week. I'm not gonna see these challenges are gonna go viral. Like, you know, um, the ice bucket challenge, but they could go viral in your church. And that's really the, all that you need right now.\n\nNick Clason (14:04):\nYeah. Yeah. All right. So, wow. I got super echoy. I had to move cuz my kids came down the basement. Yeah,\n\nMatt Johnson (14:13):\nYou got real echoy. Sorry.\n\nNick Clason (14:16):\nUm, the next one it talks about, it talks about influencer ads. So mm-hmm,  um, obviously we're a church. We're not trying to be influencers mm-hmm  but what, like what would be something that we could do in the church with, with that idea?\n\nMatt Johnson (14:36):\nYeah. So influencer marketing is always going to give you a higher ROI, always. Um, yeah. That's just because think about the people you trust and how you take, you know, what they say higher than others. So, good example of this in the church world is, you know, Lee Stroble is a massive influencer for the Christian community or Dave Ramsey. Um, so if you like got buy-in from them, you're probably more likely going to like purchase whatever, you know, these stro or Dave Ramsey's talking about. Um, now in your world, let's say we're at a church of, you know, let's say really small church just planted. I have 80 people at my church. You're probably not gonna be able to get a Lee Stroble to talk about your church. I mean, if you got Lee stro, talk about your church, that's a big deal.\n\nNick Clason (15:29):\nWell, and I mean, what's that thing, that cameo thing you could do that\n\nMatt Johnson (15:33):\nYou could do a cameo. Yeah. But uh, usually Lee Strobel, cuz you know, I've worked with him, his, uh, the asking price could be a little high for his ads and that's because he is Le Strobel. Yeah. Um, and he did a lot of stuff for favors for us though. Cause he is a really nice guy, but like we also like getting him just speaking, you know, it costs money. I mean he's worth it, whatever. Um, so how can you do influencer marketing in your church? Well, your pastor can be considered an influencer. Um, he, I mean, obviously he's probably the big influencer on your campus. Uh, so you start using him in a more strategic option to like promote stuff. You could also, if you really wanna get creative, find these people that you would call influencers in your church. So let's say this is gonna sound real bad, Nick, and you can push back all you want.\n\nMatt Johnson (16:28):\nCause this is definitely like going to a weird space with your youth group. But as a youth leader, I, um, you could definitely find the popular kid  yeah. And get the popular kid to, you know, start pushing stuff on like be your influencer for you. Um, yeah. Yeah. Now we don't wanna play favorites or anything like that obviously. But at the same time, if you know, like, Hey, if I got, let's say Abigail, for instance, to like get on board for this, I know she would get like 12 other people to get on board for this. That's a good use for influencer marketing. So think of influencer marketing on a small scale at your church that could grow into a bigger scale and just make that short term, uh, short form video. Like that's the key to all this. So\n\nNick Clason (17:13):\nYeah. I don't think like, like we've said, I don't think our goal is to become, get famous people or whatever. Right. But no, but you're right. If, if your senior pass, especially if your senior pastor is not a part of your social media channels too often, like when you post him, that's going to, that's gonna have that effect, you know? Yep. If you are the senior pastor you're listening to this and you are the primary person running things on digital and social, like then there is, you're not gonna have that same influencer or effect because you're the primary face on there. You know what I mean? Yep. So you gotta exactly. Who else are you gonna put out there? All right. The next thing we talk about is, uh, product teasers. So, um, this is talking about, you know, it says anywhere from six to 60 seconds, um, where you're teasing something that's coming. I think this one is one that works perfectly within the church. Mm-hmm  you know what I mean? Yep.\n\nMatt Johnson (18:03):\nYeah, absolutely. Yeah. It's like think of a traditional commercial is usually a product teaser, so\n\nNick Clason (18:10):\nYeah, exactly. And so one of the things we did, um, all gosh for probably like 5, 4, 4, 5 months, uh, on our TikTok was just the teaser, uh, round signing up for summer camp. So we did all kinds of stuff that was promoting the idea of summer camp, giving a sneak peek to summer camp. Um, you know, funny videos about summer camp, but it was all about some upcoming event. And that was obviously within the realm of our student ministry. Mm-hmm . And so if you're running this for a church, you have not only summer camp coming up, but you have vacation Bible school and you have the adult Bible study starting and you have financial peace university on its way, and you have the missions trip, uh, domestic and international and you, so you have a million things and that's, that's probably more, the challenge is trying to figure out what or how to promote everything, but product product teasing is something that can become very easy to do. You know what I mean? Uh, in the church world.\n\nMatt Johnson (19:14):\nSo mm-hmm  yep, absolutely.\n\nNick Clason (19:16):\nSo real quick, before we jump to the next one, uh, as someone who does marketing in the church, Matt, what is your like preferred model for knowing what to promote and how often, and do you have like a, do you have like a framework built? Do you have like a, a rule of thumb? That's good, good practice for that because you know, if you're in the seat, you're in the kids' ministry wants their announcement and the student ministry wants their announcement and the women's ministry wants their announcement and the seniors ministry wants their announcement who gets the announcement.\n\nMatt Johnson (19:52):\nGreat question. So step one is making, um, the various ministries kind of work together and work backwards. So the rule of thumb on any given Sunday for us is three announcements. And that is just because we know three decisions is as many as people can do before they start feeling overwhelmed. So if I give you four decisions, that fourth decision is gonna take less precedent than the other three. So that's step one is get the ministries to like, not launch five things on the same weekend, which we all wanna do. I, we all wanna do it, but don't do it. It's just two the next week. It's fine. Um, secondly is, uh, yeah, we, we have built, uh, an SOP, a standard operating procedure to really define what takes precedent over everything. So, um, what gets on social media is gonna be different than what gets in our email for the week, which will be different than what's on stage, which will be different than what the pastor talks about.\n\nMatt Johnson (20:56):\nAnd this is all weighed depending on the, um, the outreach draw of it. So, um, social and email, we have decided that email is for internal. So if this is more of internal event, so rooted, rooted is not gonna be something that you invite friends to really that are not part of the church, cuz rooted is gonna make you go deep in small groups. That should just be our newsletter and um, probably our host spot. And why I say that for the host spot for that is because, uh, that's a great way to get people that are in the church that probably have not done rooted. And they're new to go, okay, go do this to take next step with Parkview. Um, uh, the set, the next thing. So then social like alpha is great for social media because that's an external thing. So I can run, you know, ads behind that and get people to come to that.\n\nMatt Johnson (21:59):\nAnd then, uh, like if it's something that's gonna really affect everyone and that's a big deal that goes to the pastor to talk about in his spot. So let's say we have like family weekend coming up our next gen weekend. That's something that should probably be talked about by the pastor when the most captive audience is there. If that's something that we have said as a church, like that's hu ways higher than everything else. So you really just gotta define who your target is for everything that you're trying to promote. And then you can kind of figure out where they fit in your puzzle piece of all the digital platforms you have. Um, what's\n\nNick Clason (22:36):\nThe, what's the biggest, like, can you think of a time, like the number one time that you had like multiple people vying for, for something like, and how did you filter through that?\n\nMatt Johnson (22:47):\nOh, I mean, it happens all the time at where we're at now and it's because everyone thinks their stuff is super important urgent. And the big thing is just sitting down with everyone and explaining their target and actually getting their purpose. And once they start realizing, oh yeah, mine is internal. Mine's really only for preschoolers. It's like, okay, then we should target preschoolers. Like this should not be, you know, an all church thing, um, necessarily it could be depending on what the event is, but 99% of the time, it's not going to be, um, now at a smaller church and maybe you have less going on. That's okay to like talk about all this stuff with your congregation and be like, yeah, I do have a friend that has a preschooler and I've talked about God with them and they might be interested to come, but like, that's great. That's a great avenue for that. But when you have eight different type of group functionalities, plus five kids things, plus your student things, plus your, um, mission things on top of, uh, we have mass baptism weekend or whatever, like you gotta really start kinda weighing what is actually gonna get you the most bang for your, your most bang for your buck, quote, unquote,\n\nNick Clason (23:56):\nBang for your,\n\nMatt Johnson (23:58):\nI was saying quote with buck unquote quote.\n\nNick Clason (24:04):\nAll right, great. Those just like a quick deviation, but uh, okay. So the next thing here in this article is more user generated content. All right. So what's that. And how can churches use it?\n\nMatt Johnson (24:18):\nUser generated content is literally just getting your users to create content for you. So, um,\n\nNick Clason (24:25):\nThat feels like churches could do pretty\n\nMatt Johnson (24:28):\nEasily, oh, a hundred percent. You should be doing it. And user generated content has actually been shown. I haven't seen the most recent studies, so don't quote me on this, but it was, uh, shown to be one of the highest ways for conversion rate. And that's because you're trusting someone that, you know, you so it's. So if you think about it in the hierarchy of like influencer marketing commercials and then user generated content user generated, content's gonna have the highest conversion because Nick, if you tell me about something, I'm gonna trust that more than if Lee Stroble tells me about something, which I trust Leero more than, uh, my I'm watching a Dodgers game and there's a commercial that comes on. So if you think about that\n\nNick Clason (25:10):\nH baseball, right?\n\nMatt Johnson (25:13):\nCause baseball is good. Nick, it's good for the heart, especially when you have a team that wins a lot. So if you think about that hierarchy, that like, okay. Yeah. It's building that trust user generated content is gonna weigh higher.\n\nNick Clason (25:28):\nYeah. Yeah. Uh, how, how, how, like, how could churches go about capturing user generated content?\n\nMatt Johnson (25:38):\nUm, great way is, do you have some kids you trust, well, have them run your Instagram or TikTok for the day? Um, yeah. You're at camp. Uh, have your students do be like, Hey, I want you guys to promote camp today, take the camera or the GoPro with you and you guys just go crazy. Like you have some options there there's a lot, like it CR this is where you can get whoever you want to be as creative as they possibly can within the context of whatever your, uh, your guidelines are at your church.\n\nNick Clason (26:09):\nYeah. Well, I'm thinking too, man, you could even do, uh, like what's it called? Like takeovers on Instagram stories. Mm-hmm, you know, um, little things like that. Give, give people like a kind of a glimpse a day in the life, all that type of stuff. Uh, I did that one year at camp where a different person took over Instagram for the day, you know, and they just, they got access to our student mystery account for the day. So, all right. Uh, sweet. The next one is more behind the brands videos. So this one's like a, this one's like a, I don't know, like kinda like a behind the scenes one, but it says mm-hmm, , uh, a sprout social study said that 70% of consumers say they feel more connected to brands who, uh, whose CEO is active on social media platform. So that goes to that senior pastor thing.\n\nNick Clason (27:02):\nUm, but what are, what are some of the behind the scenes? Like, you know, we that's, that one feels like a super easy one for churches. Like people see what you want them to see on a Sunday morning or whatever, but where, but given them a glimpse into the office or the staff meeting or the prayer meeting, or a tour of like a, a place that normal people don't get to see those types of things, I feel like are super a, you know, have such a chance to blow up for people to just get excited about it.\n\nMatt Johnson (27:36):\nYep. Yeah. And it's super easy. Like do walk around the office and say, Hey, here's Doreen. I want you to know about her and meet her and give your testimony or whatever. Or here's our meeting room or here's our staff meeting today, or here's our prayer time today, like build that stuff or take a photo of it and post it. And we have personally seen this be some of our, uh, highest, uh, converting slash liked and engaged stuff that we have done. And this is something we've recently just added to our world. So, um, getting, and it's so easy, Nick, it's so easy. Like you just walk up to someone with your phone and you film them for 30 seconds and then get couple hundreds on it.\n\nNick Clason (28:13):\nYeah. Yeah. Super easy. So, you know, you can even add that it's like a once a week, like a actually, uh, you've passed a friend of mine. He used to do this thing called, uh, what's behind that door. And it was just like a series that he would do. And he'd like explore different closets basically in the church, you know? And he had a little bumper with it and he would just do it. It was honestly, it was very TikTok esque before TikTok. He was just posting on his Instagram, like feed, but that was basically what he was doing. And then I remember one, he did like a super funny one.  where he like went up into the attic and he planted this like baby doll. And so he like shown the flashlight and the attic on the baby doll. And then it just showed him like freaking out, like running away and then just standing there, like stunned at the end.\n\nNick Clason (29:01):\nAnd that's how it ended like this, the perfect TikTok archetype, but he was doing it like before, before talk's time, even, you know? But I love that. Just little things like that that are just fun. What's behind that door, you know, what's that closet. Have you ever, have you ever wondered what this is? Like, there's, there's a million probably things in your church like that, and it's stupid stuff. Right? Like you hide it for the weekend, but people, people eat that stuff up, man. If they're like, this is our Christmas storage closet, for whatever reason, they're like, ah, it's amazing. Like I think because there's like a vulnerability there, they just feel like a greater sense of connection to your church. Yep. Because of that, like, oh yeah. I, I got to see where they have the Christmas trees, like who cares, but people do\n\nMatt Johnson (29:47):\nThey do. And um, it's easy.  like, that's all I could say. It's easy. Just do it.\n\nNick Clason (29:53):\nYeah. Yeah. There's really no reason not to. All right. The last one that this, uh, HubSpot article has here is more explainer or educational videos. And I feel like this is the one that the church can just go absolutely crazy on\n\nMatt Johnson (30:06):\nMm-hmm \n\nNick Clason (30:07):\nMm-hmm  so here's what I wanna do. I wanna do a little game. You ready? I didn't even tell you about this. Mm-hmm  and it's coming to my brain right now for the very first time. Love it. So I want us to make a list and we're just gonna bounce back and forth. And the person who, uh, runs out of ideas first loses you ready?\n\nMatt Johnson (30:25):\nA list of\n\nNick Clason (30:26):\nA list of educational or explainer videos. Okay. So like things that churches could do, um, great. And I'll start, then you go then back to me, then you, does that make sense? We're gonna ping pong it back and forth.\n\nMatt Johnson (30:39):\nYep.\n\nNick Clason (30:40):\nAll right. So, um, you could do a, how to pray video,\n\nMatt Johnson (30:47):\nMan. That was on my mind. You could do a how to share your faith video.\n\nNick Clason (30:51):\nMm that's a good one. You could do how to read your Bible video.\n\nMatt Johnson (30:55):\nYou could do how to share your testimony video.\n\nNick Clason (30:58):\n that? I don't know. That seems very close to the first one. You said, uh, you\n\nMatt Johnson (31:03):\nCould do test. Well, I guess how do you share Jesus and how do you do your testimony? I guess\n\nNick Clason (31:10):\nYou could do, uh, you could explain like a deep theological truth, like the holy spirit or something like that.\n\nMatt Johnson (31:19):\nOh yeah. That's good. Uh, one of my favorite types of videos is, uh, like dumbing down, complicated Bibles mm-hmm  or, you know, so like, uh, talk about Leviticus  that makes sense for people or numbers, you know?\n\nNick Clason (31:37):\nYeah. Yeah. That's like the Bible project. Yep. Um, you could do. Yeah. What was I gonna say? I had something, uh, uh, maybe I'm gonna lose here. Uh, you could do, uh, nah, I, I think I lost man. You win. Congratulations. Um, thanks. Yeah, but you see, like we could have gone a lot longer, but I'm an idiot. Oh,\n\nMatt Johnson (32:01):\nDefinitely. Well, you had it. It's it's early, everybody.\n\nNick Clason (32:05):\nThat's so early. And this is my fourth room that I'm in now. Cuz I, my kids took the only room that didn't echo  and now I'm sitting in a bedroom closet. That's just like the echoes of all the echoes. But I was thinking you could, yeah, you could do Bible content. Oh, this is what I was gonna say. You could do, like you could share, uh, unknown stories of the Bible you could share. I love that. Um, you know, like the weird, like the Balo and the Baylor story, or you could share like the, the name and diving in the, in the Jordan river, like you could just, you could pull some of the, the silly verses out, you know, and explain them. You could, there's just, there's a million different ways you could do overviews of, of new Testament, old Testament who wrote the book, why that's important, how to do hermeneutics, how do homo Lytics, like, there's just, there's things that at any given time, you, if you're a pastor, like, you know, is important, but you have to leave those things like on the chopping room floor yeah.\n\nNick Clason (33:06):\nOf your sermon. And like you can pull some of those things out. You could even do like a deeper dive from your sermon of something that you did study in your research, but you chose not to include it for time sake or for whatever purpose, but you could just say, Hey, Hey, here's something that I, I researched last week in light of the sermon on acts chapter two and boom, you got a 62nd video explaining that. And those types of things I see on TikTok all day long. Not, not necessarily like spiritually though. I do see some of those, but I just mean like in general, those like quick hitter, 62nd, you know, explainer videos. And I think that this is what, this is what probably most churches probably are gonna lean towards. Um, at least naturally cuz that's we're in the content creation business, you know?\n\nMatt Johnson (33:55):\nYep.\n\nNick Clason (33:56):\nSo there it is guys. Uh, like I said, I will, um, I will post a link to this article in the show notes, feel free to check it out hybrid ministry.xyz. Um, or however else you, uh, do it, Matt, I have a question for you\n\nMatt Johnson (34:12):\nAsk, go away.\n\nNick Clason (34:13):\nIt's talking about down here later on in this article, best platforms for short form video, it's got TikTok number one, Instagram reels, number two. YouTube shorts. Number three. Yeah. Do, are we messing with YouTube shorts these days?\n\nMatt Johnson (34:28):\nUm, uh,  uh, depends on the day. You know, YouTube is actually out is weighing long form content higher again, so, okay. Um, if you can create some YouTube shorts, that's great. If someone gets stuck in the YouTube shorts, that's usually a good thing. The big thing about shorts is, uh, they need to create a shorts app. If they create a shorts app, I think you would probably have more success there. Um, right now it's hidden in the YouTube app. Um, I think it's only a matter of time before they do make a shorts app. Uh,\n\nNick Clason (35:05):\nSo maybe when they do that, it's time to time to make that matter a little more.\n\nMatt Johnson (35:09):\nYeah. And I'm was gonna say, when it comes to Google, I really don't buy into their stuff quickly cuz the second it doesn't do what they want to do. They just kill it. So , I mean there's a whole website dedicated to like projects killed by Google. You can literally look it up. Um, and I'm telling you like it's literally called killed by google.com and you would just be mind blown by the amount of stuff they test before they kill it. So YouTube shorts is there for now, but I mean, YouTube go was a thing at one point and YouTube originals was a thing. Remember Google\n\nNick Clason (35:44):\nPlus,\n\nMatt Johnson (35:45):\nRemember Google plus plus. Yeah like there's a lot there. So I would, if shorts does not become its own app, I, I would say it's probably gonna get killed sooner or later.\n\nNick Clason (35:55):\nThere's a lot of stuff on this website, bro.\n\nMatt Johnson (35:57):\nI told you, man. It, well,\n\nNick Clason (35:59):\nWe'll throw it in the notes too. Yeah. Um,\n\nMatt Johnson (36:02):\nIt's just a fun website.\n\nNick Clason (36:04):\nYeah, it is fun. And then there's uh, there's some other apps that this HubSpot article is referencing like some trier hippo Magisto lately.ai and whiskey. Are any of those worth churches investing any their time in at this point, would you say\n\nMatt Johnson (36:22):\nIt depends on your margin? So like trier is very song based, even more song based for, um, the TikTok. So if you have like a awesome worship band and you're not in trier, like maybe you should look into it. Um, and then the other stuff that's on you like hippo, Mao, um, lately a lot of this stuff is more of, uh, how to leverage short form content more rather than a platform that you would host short form content on. So like HIPAA video might be a good resource for you to look into if you wanna really maximize your like CTAs and your, um, auto like automation for video and conversion and stuff. So, um, but for hosting stuff like YouTube reels and TikTok, uh, TikTok are gonna be number one. And the, like I said, you look into it, but it's just like be real that's out right now. There's these, these smaller social platforms that are like captivating their audiences, but I nothing has blown up like TikTok since literally Instagram and Instagram took a long time to blow up. I don't think people remember that.\n\nNick Clason (37:30):\nYeah. Yeah. All right. Sweet. Well, I just saw those and I was like, Hey, these are like literally trier hippo Magista lately in w never even heard of any of those. So this is where\n\nMatt Johnson (37:41):\nThis is. They're more of a tool podcast.\n\nNick Clason (37:43):\nTell us these things. So,\n\nMatt Johnson (37:45):\nYep, absolutely.\n\nNick Clason (37:46):\nAll right, man. Well that is it for today. Appreciate, appreciate your talking. Appreciate you watching me go from room to room, room, room to room to find spot to record, uh, but excited to continue to be on this journey with y'all feel free to subscribe. Give us a rating. We'd love to hear from you at hybridministry.xyz and we'll talk soon.","content_html":"\u003cp\u003eIn this episode, Matt and Nick take an article from HubSpot which gives several good marketing ideas to brands, and break them down about how those same ideas could be used in the local church. They also discuss how social and short form video is affecting the attention span of people and what that means for churches moving forward. \u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOWNOTES\u003c/strong\u003e\u003cbr\u003e\n\u003cem\u003eHUBSPOT ARTICLE REFERENCED:\u003c/em\u003e\u003cbr\u003e\n\u003ca href=\"https://blog.hubspot.com/marketing/short-form-video-trends?utm_campaign=Marketing%252520Blog%252520-%252520Daily%252520Emails\u0026utm_medium=email\u0026utm_content=219842216\u0026utm_source=hs_email\" rel=\"nofollow\"\u003ehttps://blog.hubspot.com/marketing/short-form-video-trends?utm_campaign=Marketing%252520Blog%252520-%252520Daily%252520Emails\u0026amp;utm_medium=email\u0026amp;utm_content=219842216\u0026amp;utm_source=hs_email\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:26 Intro and Short Form Video Trends\u003cbr\u003e\n02:26-03:56 Why Short Form is the most effective\u003cbr\u003e\n03:56-07:16 What htis means for church services\u003cbr\u003e\n07:16-11:08 How churches can use trendy content\u003cbr\u003e\n11:08-14:04 Brand Challenges\u003cbr\u003e\n14:04-17:46 Use of Influencers\u003cbr\u003e\n17:46-24:06 Product Teasers\u003cbr\u003e\n24:06-26:38 User Generated Content\u003cbr\u003e\n26:38-29:57 Behind the Brand Videos\u003cbr\u003e\n29:57-34:13 More Educational Videos\u003cbr\u003e\n34:13-37:31 What plaforms should we use besides TikTOk and Reels?\u003cbr\u003e\n37:31-38:29 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWhat is up everybody. Welcome to episode eight of the hybrid ministry podcast with me as always on these glorious mornings, Matt Johnson sipping his coffee. Matt, what type of coffee are you drinking this morning?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:17):\u003cbr\u003e\nUh, I am drinking a local light roast from around here that supports, um, kid cancer whenever you buy it. So, wow,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:28):\u003cbr\u003e\nDude, you\u0026#39;re such, you\u0026#39;re such a good citizen of the world. \u003claugh\u003e\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:33):\u003cbr\u003e\nDon\u0026#39;t know about that, but you know, I love good cause\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:36):\u003cbr\u003e\nIs it, is it hot or ice this morning?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:39):\u003cbr\u003e\nIt\u0026#39;s hot this morning cuz I was in a rush. So I just, you know, grinded up my beans and threw it in the Keurig real quick.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:45):\u003cbr\u003e\nNice. Um, well I don\u0026#39;t, I don\u0026#39;t know if mine supports anything, but I roasted it yesterday in my garage. So there you go. There\u0026#39;s that I guess\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:55):\u003cbr\u003e\nSupports you.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:56):\u003cbr\u003e\nYeah, it does.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:58):\u003cbr\u003e\n\u003claugh\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:59):\u003cbr\u003e\nAnd I, so I, we were at summer camp two weeks ago and I roasted a gigantic batch. Um, and I brought it to camp and I thought I was gonna be safe, but then all the leaders wanted to try my, my freshly roasted coffee, which is fine. I wanted to, you know, I wanted to share with the people, but that\u0026#39;s the yesterday was the first time I\u0026#39;d roasted since camp, cuz I I\u0026#39;d just, you know, it was my birthday in between there. So I got a couple bags of coffee. So I\u0026#39;ve been been using that. So here we go. No one cares, but that\u0026#39;s, that\u0026#39;s the low down on my coffee situation.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:30):\u003cbr\u003e\nI love your coffee situation.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:32):\u003cbr\u003e\n\u003claugh\u003e well today, uh, we wanted to talk about short form video trends because we haven\u0026#39;t talked about short form video enough, right?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:44):\u003cbr\u003e\nNope. Not even close.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:45):\u003cbr\u003e\nNo. Well, and even though we have it\u0026#39;s, it is everything right now on social media and on the internet. And so we wanted to, um, we have, there\u0026#39;s a, a HubSpot article that came out a couple of weeks or months ago and I wanted I\u0026#39;ll link that in the show notes. So you guys can check that out hybrid ministry.xyz, but also, uh, I wanted to go through that and then kind of bring some of the, bring some of our like church ideas kind of into that. So mm-hmm \u003caffirmative\u003e so that\u0026#39;s what we\u0026#39;re gonna be talking about today. Um, so let\u0026#39;s just dive into it. You ready?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:24):\u003cbr\u003e\nI\u0026#39;m ready.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:25):\u003cbr\u003e\nLet\u0026#39;s do it. So, uh, the first thing is that 85% of marketers say that short form video are the most effective format of video on social media. Well actually mm-hmm, \u003caffirmative\u003e not even video most\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:40):\u003cbr\u003e\nEffective just general\u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:41):\u003cbr\u003e\nFormat on social media, 85%. That\u0026#39;s crazy. Mm-hmm \u003caffirmative\u003e what are those other 15% even trying to say? Do you know \u003claugh\u003e\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:50):\u003cbr\u003e\nUm, the other 15% aren\u0026#39;t being seen \u003claugh\u003e I\u0026#39;ll tell you that, um, I\u0026#39;ve even seen people that are doing static images as videos now. So that\u0026#39;s kind, that\u0026#39;s just kinda the world we\u0026#39;re in.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:03):\u003cbr\u003e\nSo they literally post like a JPEG and turn it into a video.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (03:08):\u003cbr\u003e\nYeah. So they\u0026#39;ll like, you know, fade in the text or whatever. And you\u0026#39;re like, this is literally just a static image with text that fades in\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:15):\u003cbr\u003e\n\u003claugh\u003e all all to be seen by short form video. Is that just because the algorithms have changed? Is that because of the popularity of TikTok? Is that like what what\u0026#39;s behind that? Do you feel,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (03:27):\u003cbr\u003e\nUh, it\u0026#39;s a hundred percent TikTok. Um, you can see every big, uh, organization has been trying to mimic TikTok. You saw it with Instagram, with reels, YouTube was shorts, um, Facebook with their promotion of just video in general. So it immediately, once TikTok blew up the way it did. Cause it\u0026#39;s been a long time since we\u0026#39;ve seen a social media channel grow as quickly as TikTok did. Yeah. Everyone had to get back on board with it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:56):\u003cbr\u003e\nYeah. It says there\u0026#39;s a quote in here that says the growth of social media is causing the human tension span to become shorter and shorter. So leveraging the power of short form video content will give you a leg up on the competition and help you engage your audience. And so mm-hmm, \u003caffirmative\u003e what, like, do you feel like that is a threat to, uh, the traditional in room church gathering 35 minute sermon model\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (04:27):\u003cbr\u003e\nA hundred percent. Yeah. That\u0026#39;s something that I don\u0026#39;t think we\u0026#39;re talking enough about as a church. Um, instead of actually, you know, trying to cater to this, you know, new generation, uh, millennial, gen Z gen alpha that are their short, their attention spans are shortening we\u0026#39;ve I\u0026#39;ve noticed church sermons are getting longer or um, oh, we\u0026#39;ll just have more production into it, you know, more lights, more action. But um, if you\u0026#39;re live experience, isn\u0026#39;t on par with, uh, you know, like a big live concert almost at this point or short, you\u0026#39;re not gonna be able to capitalize on it. So just an unfortunate world we are in right now. But uh, I think there\u0026#39;s some creative solutions that we could figure out and that some of these tasks out there can help us figure out.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:13):\u003cbr\u003e\nYeah. How, how do like where\u0026#39;s the line though? You know, like where\u0026#39;s the line on, like we need to cater to them versus like, you know, preaching, biblical content is still meaningful and important and we should still do that as well. You know what I mean? Like when I feel like that probably just has to happen at every church\u0026#39;s, uh, like value level, they just have to have that conversation and be like, well, this is what the world is seeing, but this is where like we\u0026#39;re gonna stake our claim or whatever, you know? Cause I do think we can get into a slippery slope there and just be like, well, sermons are gone, you know? And I dunno that we\u0026#39;re trying to, I dunno that we\u0026#39;re trying to say that either. You know what I mean? I think that we should be, be cognizant of where that, where that line is.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (05:59):\u003cbr\u003e\nI think the big thing that people, and this is a way bigger tangent than what we had planned on, but\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:05):\u003cbr\u003e\nFor sure, I didn\u0026#39;t even know we were going this way.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (06:08):\u003cbr\u003e\nI think a big thing that we\u0026#39;re at to figure out as, uh, as churches is just what, what is that next iteration of the sermon that we can figure out? So I don\u0026#39;t think we need, you should at all straight away from biblical teaching and biblical truth. And if you\u0026#39;re shying away from talking about Jesus at your church, I strongly feel like you\u0026#39;re failing as a church. Like yeah, people wanna hear about Jesus when they\u0026#39;re at church, they wanna hear about the Bible, it\u0026#39;s the way you deliver it. So I just think we have to start kind of figuring out what, uh, your sermon 2.0 would be like, and I do not have a solution for that at all. Um, you know, someone will figure it out and they\u0026#39;ll blow up and we\u0026#39;ll all go and then everyone will copy them for the next 10 years. So \u003claugh\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:55):\u003cbr\u003e\nYeah, but in the meantime, like there are solutions to the, the hybrid kind of side of it, right? The, what happens, what happens Monday through Saturday, the days you\u0026#39;re not in the auditorium the days you\u0026#39;re not at church and that\u0026#39;s really where kind of this article comes in. So mm-hmm, \u003caffirmative\u003e uh, they say that this, this article also has another stat, says 63% of marketers say that trendy content related to cultural moments and news stories generate the most video engagement. So that\u0026#39;s really what that\u0026#39;s saying. If I\u0026#39;m understanding that statistic correctly is just that like things that are relevant tend to perform the most. Like if it copies a, if it copies a trend or if it copies a dance or if it copies a, a song that, or, you know, a sound that\u0026#39;s going viral, like those are the ones that perform better on average\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (07:48):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e. Yep. Yep. Definitely. So that\u0026#39;s something you gotta keep in mind too. So that is the majority still. It\u0026#39;s not like the, um, it\u0026#39;s not like 75% though. 63%. That\u0026#39;s a still, that\u0026#39;s a pretty good percentage of people that, of your content that should be probably more trendy relevant rather than just original stuff that you\u0026#39;re trying to get relevant.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:11):\u003cbr\u003e\nYeah. And that\u0026#39;s gonna require someone to kind of have their finger on the pulse of that. You\u0026#39;re not just going to like pull open TikTok and like no trends.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (08:21):\u003cbr\u003e\nUh, yeah. And that\u0026#39;s, that\u0026#39;s gonna be the biggest challenge. Yeah. Mm-hmm \u003caffirmative\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:25):\u003cbr\u003e\nYeah. So who is that person? And there\u0026#39;s probably, there\u0026#39;s probably a young person in your church that, that does know that, you know, whoever you are listening to this, whether that\u0026#39;s you or you\u0026#39;re in leadership at your church, like that\u0026#39;s a, that\u0026#39;s a, there\u0026#39;s a person out there that you can probably delegate that to, or at least tap into their knowledge. Cuz I actually, you know, this is the, here\u0026#39;s a great case study for this. So I post on TikTok all the time, uh, at our church and I was posting and um, these students of mine were like, you should do this. And I was like, no, no. I was like, this is what\u0026#39;s working on our TikTok. And I\u0026#39;d like, told them this thing. They\u0026#39;re like, what? I can\u0026#39;t remember. They basically like, no you\u0026#39;re wrong. We just need to do this thing. And I was like, whatever, I didn\u0026#39;t have, like, I didn\u0026#39;t have a plan for like my next post anyway. So I was like, that\u0026#39;s fine, whatever. We\u0026#39;ll just do it. And so we did it and it was by that night it was the number one video on our TikTok channel\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (09:25):\u003cbr\u003e\n\u003claugh\u003e and they\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:27):\u003cbr\u003e\nWere like freaking out about it. They\u0026#39;re like sending me screenshots. I\u0026#39;d like, Nick, this is the number one video on our to channel. And I was like, yeah, I\u0026#39;m an idiot. You guys are smarter\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (09:37):\u003cbr\u003e\nThan me. \u003claugh\u003e when it comes to having yeah. When it comes to having the finger on the pulse of trends, your students are gonna be the people that know what\u0026#39;s going on.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:46):\u003cbr\u003e\nYeah. Which I posted something on our Twitter the other day and there\u0026#39;s like, you know, TikTok ideas, like short form video ideas. And one of them basically is like, ask your youth group smiley face.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (09:57):\u003cbr\u003e\nYep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:58):\u003cbr\u003e\nJust go to them, like stop putting some 35 year old in charge of, of TikTok. Like go ask the 15 year olds who are spending all hours of all days on it. They will bring you the trends. They\u0026#39;ll bring you the ideas and\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (10:12):\u003cbr\u003e\nExactly\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:12):\u003cbr\u003e\nCrap, dude. They\u0026#39;ll probably even like do it for you if you want \u0026#39;em to like\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (10:16):\u003cbr\u003e\nYeah. Which is actually one topics we talk about. Yep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:20):\u003cbr\u003e\nAnd, and that\u0026#39;s what man, we talk about that, or that\u0026#39;s been talked about in like the growing young study by four youth Institute, Kara Powell, all those people, they talk about this idea of key chain leadership, like give, give the, the students who have, uh, some level of authority and responsibility within their church are more inclined to stick with their faith. Mm-hmm \u003caffirmative\u003e so if you give them some sort of ownership of it, you know, but oftentimes I think we just shy away from that because they could make us look bad or they could do something that we don\u0026#39;t know or trust, but you know, that\u0026#39;s a, it should, church should be a safe place for them to express that and, and try things and fail and, and all those things. So.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:05):\u003cbr\u003e\nYep. Exactly.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:06):\u003cbr\u003e\nYeah. All right. So, um, let\u0026#39;s look at these six ideas. Um, and we\u0026#39;re gonna talk about, we\u0026#39;re gonna talk about six short form video trends to look out for. Uh, the first one is brand challenges. So Matt talk about what a brand challenge is for just a second, so that us, uh, layman and idiots know what that even means.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:32):\u003cbr\u003e\nYeah. So a brand challenge, um, is essentially taking the viral content idea. So if you, if you\u0026#39;re li if you\u0026#39;re listening to this and you have no idea how TikTok works TikTok, you can actually search stuff by like dances songs and sounds, um, which is what makes it stick out from a lot of the other social media platforms. So it\u0026#39;s not like based off of hashtags or actually trying to search, or you can search things off of filters. Like that\u0026#39;s like the world of TikTok. So you can search actually based off of the content. So as a brand, you could create like a brand challenge sound. So let\u0026#39;s go back to, um, a couple years ago in the ice bucket challenge. Okay. And how big that got before the world of TikTok. Now think if your brand could actually mimic the success of the ice bucket challenge on TikTok and how big that could actually get.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (12:32):\u003cbr\u003e\nUh, so it\u0026#39;s really taking this idea of, Hey, we\u0026#39;re challenging you to, uh, you do something, whatever that looks like. So a great way you could do this as a church is we wanna challenge you to, uh, talk to God five times this week. Um, or, Hey, we wanna challenge you to pray twice this week. Like you can come up with some spiritual challenges that people can do, or you can come up with some church challenge or like more outreachy challenges. So like, um, we wanna challenge you to, you know, see with Jesus\u0026#39; eyes five times this week and help somebody on the street. Um, so it\u0026#39;s like starting to be more cognitive, uh, to help people be more cognitive of like their day to day. Uh, another good example of this is like Colgate for mother\u0026#39;s day. They did like this huge make mom smile challenge, which was really a challenge to just post photos of your mom or a video of your mom on TikTok.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (13:34):\u003cbr\u003e\nAnd it was for mother\u0026#39;s day in Colgate, you know, make mom smile, get white teeth. I don\u0026#39;t know, but it was really just a way to get people to post their mom and everyone\u0026#39;s gonna post their mom. So, or you could come up with a challenge like who you\u0026#39;re praying for this week, post a photo of who you\u0026#39;re praying for this week or a video of who you\u0026#39;re praying for this week or a video of who you\u0026#39;re bringing to youth ministry this week. I\u0026#39;m not gonna see these challenges are gonna go viral. Like, you know, um, the ice bucket challenge, but they could go viral in your church. And that\u0026#39;s really the, all that you need right now.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:04):\u003cbr\u003e\nYeah. Yeah. All right. So, wow. I got super echoy. I had to move cuz my kids came down the basement. Yeah,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (14:13):\u003cbr\u003e\nYou got real echoy. Sorry.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:16):\u003cbr\u003e\nUm, the next one it talks about, it talks about influencer ads. So mm-hmm, \u003caffirmative\u003e um, obviously we\u0026#39;re a church. We\u0026#39;re not trying to be influencers mm-hmm \u003caffirmative\u003e but what, like what would be something that we could do in the church with, with that idea?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (14:36):\u003cbr\u003e\nYeah. So influencer marketing is always going to give you a higher ROI, always. Um, yeah. That\u0026#39;s just because think about the people you trust and how you take, you know, what they say higher than others. So, good example of this in the church world is, you know, Lee Stroble is a massive influencer for the Christian community or Dave Ramsey. Um, so if you like got buy-in from them, you\u0026#39;re probably more likely going to like purchase whatever, you know, these stro or Dave Ramsey\u0026#39;s talking about. Um, now in your world, let\u0026#39;s say we\u0026#39;re at a church of, you know, let\u0026#39;s say really small church just planted. I have 80 people at my church. You\u0026#39;re probably not gonna be able to get a Lee Stroble to talk about your church. I mean, if you got Lee stro, talk about your church, that\u0026#39;s a big deal.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:29):\u003cbr\u003e\nWell, and I mean, what\u0026#39;s that thing, that cameo thing you could do that\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:33):\u003cbr\u003e\nYou could do a cameo. Yeah. But uh, usually Lee Strobel, cuz you know, I\u0026#39;ve worked with him, his, uh, the asking price could be a little high for his ads and that\u0026#39;s because he is Le Strobel. Yeah. Um, and he did a lot of stuff for favors for us though. Cause he is a really nice guy, but like we also like getting him just speaking, you know, it costs money. I mean he\u0026#39;s worth it, whatever. Um, so how can you do influencer marketing in your church? Well, your pastor can be considered an influencer. Um, he, I mean, obviously he\u0026#39;s probably the big influencer on your campus. Uh, so you start using him in a more strategic option to like promote stuff. You could also, if you really wanna get creative, find these people that you would call influencers in your church. So let\u0026#39;s say this is gonna sound real bad, Nick, and you can push back all you want.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (16:28):\u003cbr\u003e\nCause this is definitely like going to a weird space with your youth group. But as a youth leader, I, um, you could definitely find the popular kid \u003claugh\u003e yeah. And get the popular kid to, you know, start pushing stuff on like be your influencer for you. Um, yeah. Yeah. Now we don\u0026#39;t wanna play favorites or anything like that obviously. But at the same time, if you know, like, Hey, if I got, let\u0026#39;s say Abigail, for instance, to like get on board for this, I know she would get like 12 other people to get on board for this. That\u0026#39;s a good use for influencer marketing. So think of influencer marketing on a small scale at your church that could grow into a bigger scale and just make that short term, uh, short form video. Like that\u0026#39;s the key to all this. So\u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:13):\u003cbr\u003e\nYeah. I don\u0026#39;t think like, like we\u0026#39;ve said, I don\u0026#39;t think our goal is to become, get famous people or whatever. Right. But no, but you\u0026#39;re right. If, if your senior pass, especially if your senior pastor is not a part of your social media channels too often, like when you post him, that\u0026#39;s going to, that\u0026#39;s gonna have that effect, you know? Yep. If you are the senior pastor you\u0026#39;re listening to this and you are the primary person running things on digital and social, like then there is, you\u0026#39;re not gonna have that same influencer or effect because you\u0026#39;re the primary face on there. You know what I mean? Yep. So you gotta exactly. Who else are you gonna put out there? All right. The next thing we talk about is, uh, product teasers. So, um, this is talking about, you know, it says anywhere from six to 60 seconds, um, where you\u0026#39;re teasing something that\u0026#39;s coming. I think this one is one that works perfectly within the church. Mm-hmm \u003caffirmative\u003e you know what I mean? Yep.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (18:03):\u003cbr\u003e\nYeah, absolutely. Yeah. It\u0026#39;s like think of a traditional commercial is usually a product teaser, so\u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:10):\u003cbr\u003e\nYeah, exactly. And so one of the things we did, um, all gosh for probably like 5, 4, 4, 5 months, uh, on our TikTok was just the teaser, uh, round signing up for summer camp. So we did all kinds of stuff that was promoting the idea of summer camp, giving a sneak peek to summer camp. Um, you know, funny videos about summer camp, but it was all about some upcoming event. And that was obviously within the realm of our student ministry. Mm-hmm \u003caffirmative\u003e. And so if you\u0026#39;re running this for a church, you have not only summer camp coming up, but you have vacation Bible school and you have the adult Bible study starting and you have financial peace university on its way, and you have the missions trip, uh, domestic and international and you, so you have a million things and that\u0026#39;s, that\u0026#39;s probably more, the challenge is trying to figure out what or how to promote everything, but product product teasing is something that can become very easy to do. You know what I mean? Uh, in the church world.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:14):\u003cbr\u003e\nSo mm-hmm \u003caffirmative\u003e yep, absolutely.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:16):\u003cbr\u003e\nSo real quick, before we jump to the next one, uh, as someone who does marketing in the church, Matt, what is your like preferred model for knowing what to promote and how often, and do you have like a, do you have like a framework built? Do you have like a, a rule of thumb? That\u0026#39;s good, good practice for that because you know, if you\u0026#39;re in the seat, you\u0026#39;re in the kids\u0026#39; ministry wants their announcement and the student ministry wants their announcement and the women\u0026#39;s ministry wants their announcement and the seniors ministry wants their announcement who gets the announcement.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:52):\u003cbr\u003e\nGreat question. So step one is making, um, the various ministries kind of work together and work backwards. So the rule of thumb on any given Sunday for us is three announcements. And that is just because we know three decisions is as many as people can do before they start feeling overwhelmed. So if I give you four decisions, that fourth decision is gonna take less precedent than the other three. So that\u0026#39;s step one is get the ministries to like, not launch five things on the same weekend, which we all wanna do. I, we all wanna do it, but don\u0026#39;t do it. It\u0026#39;s just two the next week. It\u0026#39;s fine. Um, secondly is, uh, yeah, we, we have built, uh, an SOP, a standard operating procedure to really define what takes precedent over everything. So, um, what gets on social media is gonna be different than what gets in our email for the week, which will be different than what\u0026#39;s on stage, which will be different than what the pastor talks about.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (20:56):\u003cbr\u003e\nAnd this is all weighed depending on the, um, the outreach draw of it. So, um, social and email, we have decided that email is for internal. So if this is more of internal event, so rooted, rooted is not gonna be something that you invite friends to really that are not part of the church, cuz rooted is gonna make you go deep in small groups. That should just be our newsletter and um, probably our host spot. And why I say that for the host spot for that is because, uh, that\u0026#39;s a great way to get people that are in the church that probably have not done rooted. And they\u0026#39;re new to go, okay, go do this to take next step with Parkview. Um, uh, the set, the next thing. So then social like alpha is great for social media because that\u0026#39;s an external thing. So I can run, you know, ads behind that and get people to come to that.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (21:59):\u003cbr\u003e\nAnd then, uh, like if it\u0026#39;s something that\u0026#39;s gonna really affect everyone and that\u0026#39;s a big deal that goes to the pastor to talk about in his spot. So let\u0026#39;s say we have like family weekend coming up our next gen weekend. That\u0026#39;s something that should probably be talked about by the pastor when the most captive audience is there. If that\u0026#39;s something that we have said as a church, like that\u0026#39;s hu ways higher than everything else. So you really just gotta define who your target is for everything that you\u0026#39;re trying to promote. And then you can kind of figure out where they fit in your puzzle piece of all the digital platforms you have. Um, what\u0026#39;s\u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:36):\u003cbr\u003e\nThe, what\u0026#39;s the biggest, like, can you think of a time, like the number one time that you had like multiple people vying for, for something like, and how did you filter through that?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (22:47):\u003cbr\u003e\nOh, I mean, it happens all the time at where we\u0026#39;re at now and it\u0026#39;s because everyone thinks their stuff is super important urgent. And the big thing is just sitting down with everyone and explaining their target and actually getting their purpose. And once they start realizing, oh yeah, mine is internal. Mine\u0026#39;s really only for preschoolers. It\u0026#39;s like, okay, then we should target preschoolers. Like this should not be, you know, an all church thing, um, necessarily it could be depending on what the event is, but 99% of the time, it\u0026#39;s not going to be, um, now at a smaller church and maybe you have less going on. That\u0026#39;s okay to like talk about all this stuff with your congregation and be like, yeah, I do have a friend that has a preschooler and I\u0026#39;ve talked about God with them and they might be interested to come, but like, that\u0026#39;s great. That\u0026#39;s a great avenue for that. But when you have eight different type of group functionalities, plus five kids things, plus your student things, plus your, um, mission things on top of, uh, we have mass baptism weekend or whatever, like you gotta really start kinda weighing what is actually gonna get you the most bang for your, your most bang for your buck, quote, unquote,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:56):\u003cbr\u003e\nBang for your,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (23:58):\u003cbr\u003e\nI was saying quote with buck unquote quote.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:04):\u003cbr\u003e\nAll right, great. Those just like a quick deviation, but uh, okay. So the next thing here in this article is more user generated content. All right. So what\u0026#39;s that. And how can churches use it?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (24:18):\u003cbr\u003e\nUser generated content is literally just getting your users to create content for you. So, um,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:25):\u003cbr\u003e\nThat feels like churches could do pretty\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (24:28):\u003cbr\u003e\nEasily, oh, a hundred percent. You should be doing it. And user generated content has actually been shown. I haven\u0026#39;t seen the most recent studies, so don\u0026#39;t quote me on this, but it was, uh, shown to be one of the highest ways for conversion rate. And that\u0026#39;s because you\u0026#39;re trusting someone that, you know, you so it\u0026#39;s. So if you think about it in the hierarchy of like influencer marketing commercials and then user generated content user generated, content\u0026#39;s gonna have the highest conversion because Nick, if you tell me about something, I\u0026#39;m gonna trust that more than if Lee Stroble tells me about something, which I trust Leero more than, uh, my I\u0026#39;m watching a Dodgers game and there\u0026#39;s a commercial that comes on. So if you think about that\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:10):\u003cbr\u003e\nH baseball, right?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (25:13):\u003cbr\u003e\nCause baseball is good. Nick, it\u0026#39;s good for the heart, especially when you have a team that wins a lot. So if you think about that hierarchy, that like, okay. Yeah. It\u0026#39;s building that trust user generated content is gonna weigh higher.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:28):\u003cbr\u003e\nYeah. Yeah. Uh, how, how, how, like, how could churches go about capturing user generated content?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (25:38):\u003cbr\u003e\nUm, great way is, do you have some kids you trust, well, have them run your Instagram or TikTok for the day? Um, yeah. You\u0026#39;re at camp. Uh, have your students do be like, Hey, I want you guys to promote camp today, take the camera or the GoPro with you and you guys just go crazy. Like you have some options there there\u0026#39;s a lot, like it CR this is where you can get whoever you want to be as creative as they possibly can within the context of whatever your, uh, your guidelines are at your church.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:09):\u003cbr\u003e\nYeah. Well, I\u0026#39;m thinking too, man, you could even do, uh, like what\u0026#39;s it called? Like takeovers on Instagram stories. Mm-hmm, you know, um, little things like that. Give, give people like a kind of a glimpse a day in the life, all that type of stuff. Uh, I did that one year at camp where a different person took over Instagram for the day, you know, and they just, they got access to our student mystery account for the day. So, all right. Uh, sweet. The next one is more behind the brands videos. So this one\u0026#39;s like a, this one\u0026#39;s like a, I don\u0026#39;t know, like kinda like a behind the scenes one, but it says mm-hmm, \u003caffirmative\u003e, uh, a sprout social study said that 70% of consumers say they feel more connected to brands who, uh, whose CEO is active on social media platform. So that goes to that senior pastor thing.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:02):\u003cbr\u003e\nUm, but what are, what are some of the behind the scenes? Like, you know, we that\u0026#39;s, that one feels like a super easy one for churches. Like people see what you want them to see on a Sunday morning or whatever, but where, but given them a glimpse into the office or the staff meeting or the prayer meeting, or a tour of like a, a place that normal people don\u0026#39;t get to see those types of things, I feel like are super a, you know, have such a chance to blow up for people to just get excited about it.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (27:36):\u003cbr\u003e\nYep. Yeah. And it\u0026#39;s super easy. Like do walk around the office and say, Hey, here\u0026#39;s Doreen. I want you to know about her and meet her and give your testimony or whatever. Or here\u0026#39;s our meeting room or here\u0026#39;s our staff meeting today, or here\u0026#39;s our prayer time today, like build that stuff or take a photo of it and post it. And we have personally seen this be some of our, uh, highest, uh, converting slash liked and engaged stuff that we have done. And this is something we\u0026#39;ve recently just added to our world. So, um, getting, and it\u0026#39;s so easy, Nick, it\u0026#39;s so easy. Like you just walk up to someone with your phone and you film them for 30 seconds and then get couple hundreds on it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:13):\u003cbr\u003e\nYeah. Yeah. Super easy. So, you know, you can even add that it\u0026#39;s like a once a week, like a actually, uh, you\u0026#39;ve passed a friend of mine. He used to do this thing called, uh, what\u0026#39;s behind that door. And it was just like a series that he would do. And he\u0026#39;d like explore different closets basically in the church, you know? And he had a little bumper with it and he would just do it. It was honestly, it was very TikTok esque before TikTok. He was just posting on his Instagram, like feed, but that was basically what he was doing. And then I remember one, he did like a super funny one. \u003claugh\u003e where he like went up into the attic and he planted this like baby doll. And so he like shown the flashlight and the attic on the baby doll. And then it just showed him like freaking out, like running away and then just standing there, like stunned at the end.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:01):\u003cbr\u003e\nAnd that\u0026#39;s how it ended like this, the perfect TikTok archetype, but he was doing it like before, before talk\u0026#39;s time, even, you know? But I love that. Just little things like that that are just fun. What\u0026#39;s behind that door, you know, what\u0026#39;s that closet. Have you ever, have you ever wondered what this is? Like, there\u0026#39;s, there\u0026#39;s a million probably things in your church like that, and it\u0026#39;s stupid stuff. Right? Like you hide it for the weekend, but people, people eat that stuff up, man. If they\u0026#39;re like, this is our Christmas storage closet, for whatever reason, they\u0026#39;re like, ah, it\u0026#39;s amazing. Like I think because there\u0026#39;s like a vulnerability there, they just feel like a greater sense of connection to your church. Yep. Because of that, like, oh yeah. I, I got to see where they have the Christmas trees, like who cares, but people do\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (29:47):\u003cbr\u003e\nThey do. And um, it\u0026#39;s easy. \u003claugh\u003e like, that\u0026#39;s all I could say. It\u0026#39;s easy. Just do it.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:53):\u003cbr\u003e\nYeah. Yeah. There\u0026#39;s really no reason not to. All right. The last one that this, uh, HubSpot article has here is more explainer or educational videos. And I feel like this is the one that the church can just go absolutely crazy on\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (30:06):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:07):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e so here\u0026#39;s what I wanna do. I wanna do a little game. You ready? I didn\u0026#39;t even tell you about this. Mm-hmm \u003caffirmative\u003e and it\u0026#39;s coming to my brain right now for the very first time. Love it. So I want us to make a list and we\u0026#39;re just gonna bounce back and forth. And the person who, uh, runs out of ideas first loses you ready?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (30:25):\u003cbr\u003e\nA list of\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:26):\u003cbr\u003e\nA list of educational or explainer videos. Okay. So like things that churches could do, um, great. And I\u0026#39;ll start, then you go then back to me, then you, does that make sense? We\u0026#39;re gonna ping pong it back and forth.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (30:39):\u003cbr\u003e\nYep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:40):\u003cbr\u003e\nAll right. So, um, you could do a, how to pray video,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (30:47):\u003cbr\u003e\nMan. That was on my mind. You could do a how to share your faith video.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:51):\u003cbr\u003e\nMm that\u0026#39;s a good one. You could do how to read your Bible video.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (30:55):\u003cbr\u003e\nYou could do how to share your testimony video.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:58):\u003cbr\u003e\n\u003claugh\u003e that? I don\u0026#39;t know. That seems very close to the first one. You said, uh, you\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (31:03):\u003cbr\u003e\nCould do test. Well, I guess how do you share Jesus and how do you do your testimony? I guess\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:10):\u003cbr\u003e\nYou could do, uh, you could explain like a deep theological truth, like the holy spirit or something like that.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (31:19):\u003cbr\u003e\nOh yeah. That\u0026#39;s good. Uh, one of my favorite types of videos is, uh, like dumbing down, complicated Bibles mm-hmm \u003caffirmative\u003e or, you know, so like, uh, talk about Leviticus \u003claugh\u003e that makes sense for people or numbers, you know?\u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:37):\u003cbr\u003e\nYeah. Yeah. That\u0026#39;s like the Bible project. Yep. Um, you could do. Yeah. What was I gonna say? I had something, uh, uh, maybe I\u0026#39;m gonna lose here. Uh, you could do, uh, nah, I, I think I lost man. You win. Congratulations. Um, thanks. Yeah, but you see, like we could have gone a lot longer, but I\u0026#39;m an idiot. Oh,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (32:01):\u003cbr\u003e\nDefinitely. Well, you had it. It\u0026#39;s it\u0026#39;s early, everybody.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:05):\u003cbr\u003e\nThat\u0026#39;s so early. And this is my fourth room that I\u0026#39;m in now. Cuz I, my kids took the only room that didn\u0026#39;t echo \u003claugh\u003e and now I\u0026#39;m sitting in a bedroom closet. That\u0026#39;s just like the echoes of all the echoes. But I was thinking you could, yeah, you could do Bible content. Oh, this is what I was gonna say. You could do, like you could share, uh, unknown stories of the Bible you could share. I love that. Um, you know, like the weird, like the Balo and the Baylor story, or you could share like the, the name and diving in the, in the Jordan river, like you could just, you could pull some of the, the silly verses out, you know, and explain them. You could, there\u0026#39;s just, there\u0026#39;s a million different ways you could do overviews of, of new Testament, old Testament who wrote the book, why that\u0026#39;s important, how to do hermeneutics, how do homo Lytics, like, there\u0026#39;s just, there\u0026#39;s things that at any given time, you, if you\u0026#39;re a pastor, like, you know, is important, but you have to leave those things like on the chopping room floor yeah.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:06):\u003cbr\u003e\nOf your sermon. And like you can pull some of those things out. You could even do like a deeper dive from your sermon of something that you did study in your research, but you chose not to include it for time sake or for whatever purpose, but you could just say, Hey, Hey, here\u0026#39;s something that I, I researched last week in light of the sermon on acts chapter two and boom, you got a 62nd video explaining that. And those types of things I see on TikTok all day long. Not, not necessarily like spiritually though. I do see some of those, but I just mean like in general, those like quick hitter, 62nd, you know, explainer videos. And I think that this is what, this is what probably most churches probably are gonna lean towards. Um, at least naturally cuz that\u0026#39;s we\u0026#39;re in the content creation business, you know?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (33:55):\u003cbr\u003e\nYep.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:56):\u003cbr\u003e\nSo there it is guys. Uh, like I said, I will, um, I will post a link to this article in the show notes, feel free to check it out hybrid ministry.xyz. Um, or however else you, uh, do it, Matt, I have a question for you\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (34:12):\u003cbr\u003e\nAsk, go away.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:13):\u003cbr\u003e\nIt\u0026#39;s talking about down here later on in this article, best platforms for short form video, it\u0026#39;s got TikTok number one, Instagram reels, number two. YouTube shorts. Number three. Yeah. Do, are we messing with YouTube shorts these days?\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (34:28):\u003cbr\u003e\nUm, uh, \u003claugh\u003e uh, depends on the day. You know, YouTube is actually out is weighing long form content higher again, so, okay. Um, if you can create some YouTube shorts, that\u0026#39;s great. If someone gets stuck in the YouTube shorts, that\u0026#39;s usually a good thing. The big thing about shorts is, uh, they need to create a shorts app. If they create a shorts app, I think you would probably have more success there. Um, right now it\u0026#39;s hidden in the YouTube app. Um, I think it\u0026#39;s only a matter of time before they do make a shorts app. Uh,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:05):\u003cbr\u003e\nSo maybe when they do that, it\u0026#39;s time to time to make that matter a little more.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (35:09):\u003cbr\u003e\nYeah. And I\u0026#39;m was gonna say, when it comes to Google, I really don\u0026#39;t buy into their stuff quickly cuz the second it doesn\u0026#39;t do what they want to do. They just kill it. So \u003claugh\u003e, I mean there\u0026#39;s a whole website dedicated to like projects killed by Google. You can literally look it up. Um, and I\u0026#39;m telling you like it\u0026#39;s literally called killed by google.com and you would just be mind blown by the amount of stuff they test before they kill it. So YouTube shorts is there for now, but I mean, YouTube go was a thing at one point and YouTube originals was a thing. Remember Google\u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:44):\u003cbr\u003e\nPlus,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (35:45):\u003cbr\u003e\nRemember Google plus plus. Yeah like there\u0026#39;s a lot there. So I would, if shorts does not become its own app, I, I would say it\u0026#39;s probably gonna get killed sooner or later.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:55):\u003cbr\u003e\nThere\u0026#39;s a lot of stuff on this website, bro.\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (35:57):\u003cbr\u003e\nI told you, man. It, well,\u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:59):\u003cbr\u003e\nWe\u0026#39;ll throw it in the notes too. Yeah. Um,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (36:02):\u003cbr\u003e\nIt\u0026#39;s just a fun website.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:04):\u003cbr\u003e\nYeah, it is fun. And then there\u0026#39;s uh, there\u0026#39;s some other apps that this HubSpot article is referencing like some trier hippo Magisto lately.ai and whiskey. Are any of those worth churches investing any their time in at this point, would you say\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (36:22):\u003cbr\u003e\nIt depends on your margin? So like trier is very song based, even more song based for, um, the TikTok. So if you have like a awesome worship band and you\u0026#39;re not in trier, like maybe you should look into it. Um, and then the other stuff that\u0026#39;s on you like hippo, Mao, um, lately a lot of this stuff is more of, uh, how to leverage short form content more rather than a platform that you would host short form content on. So like HIPAA video might be a good resource for you to look into if you wanna really maximize your like CTAs and your, um, auto like automation for video and conversion and stuff. So, um, but for hosting stuff like YouTube reels and TikTok, uh, TikTok are gonna be number one. And the, like I said, you look into it, but it\u0026#39;s just like be real that\u0026#39;s out right now. There\u0026#39;s these, these smaller social platforms that are like captivating their audiences, but I nothing has blown up like TikTok since literally Instagram and Instagram took a long time to blow up. I don\u0026#39;t think people remember that.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:30):\u003cbr\u003e\nYeah. Yeah. All right. Sweet. Well, I just saw those and I was like, Hey, these are like literally trier hippo Magista lately in w never even heard of any of those. So this is where\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (37:41):\u003cbr\u003e\nThis is. They\u0026#39;re more of a tool podcast.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:43):\u003cbr\u003e\nTell us these things. So,\u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (37:45):\u003cbr\u003e\nYep, absolutely.\u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:46):\u003cbr\u003e\nAll right, man. Well that is it for today. Appreciate, appreciate your talking. Appreciate you watching me go from room to room, room, room to room to find spot to record, uh, but excited to continue to be on this journey with y\u0026#39;all feel free to subscribe. Give us a rating. We\u0026#39;d love to hear from you at hybridministry.xyz and we\u0026#39;ll talk soon.\u003c/p\u003e","summary":"In this episode, Matt and Nick take an article from HubSpot which gives several good marketing ideas to brands, and break them down about how those same ideas could be used in the local church. They also discuss how social and short form video is affecting the attention span of people and what that means for churches moving forward. ","date_published":"2022-09-08T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/c023863c-cbc7-45bd-8c59-e0f432edb79c.mp3","mime_type":"audio/mpeg","size_in_bytes":37068915,"duration_in_seconds":2309}]},{"id":"0ea1c7c6-d5e3-4eb2-8a03-9151011eac81","title":"Episode 007: The Best Content Marketing Strategies for your churches in 2022","url":"https://www.hybridministry.xyz/007","content_text":"In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?\n\nFollow us on Twitter - http://www.twitter.com/hybridministry\nOr check us out online - http://www.hybridministry.xyz\n\nLINKS\nEBOOK EXAMPLE\nhttps://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utm_medium=email\u0026amp;_hsmi=220409116\u0026amp;_hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE\u0026amp;utm_content=220409116\u0026amp;utm_source=hs_automation\n\nWHITE PAPER\nhttps://www.dare2share.org/gospel-advancing/value1-prayer\n\nMICHAEL HYATT'S BLOG\nhttps://fullfocus.co/blog/\n\nCROSSROADS PODCAST NETWORK\nhttps://www.crossroads.net/media/podcasts/\n\nPILLAR PAGE EXAMPLE\nhttps://www.typeform.com/blog/guides/brand-awareness/\n\nTIMECODES\n00:00-02:42 Intro and Beard Discussion\n02:42-05:33 Should churches do marketing?\n05:33-11:02 Why Content Marketing is so effective\n11:02-16:53 How do develop a church ebook\n16:53-23:49 How to use White Paper for churches\n23:49-27:45 Blogging for churches\n27:45-33:29 Podcasting for churches\n33:29-34:24 Pillar Pages for Churches\n34:24-37:00 How to convince your boss\n37:00-38:37 How to get started on each item\n38:37-40:48 Which one do I start with?\n40:48-44:36 What are the best services to use to capture this stuff?\n44:36-45:38 Outro\n\nTRANSCRIPT\nNick Clason (00:01):\nWell, hello, everybody. Welcome back to another episode of the hybrid ministry podcast. In today's episode, we are going to be talking about marketing in the church. And what exactly is content marketing? I'm your host, Nick Clason sitting in alongside my amazing friend. The bearded wonder himself, Matt Johnson, how you doing this morning? And how's your beard. \n\nMatt Johnson (00:27):\nBeard is good. Trimmed up, you know, a little bit cleaner, you know, we're, we're in summertime. So, you know, I like to keep a little shorter and, \n\nNick Clason (00:34):\nUh, is that like shots fired at me? Is that shots fired at my no, \n\nMatt Johnson (00:37):\nNo shots fired at you it off. Cause when the winter comes around, I stopped trim it. So \n\nNick Clason (00:45):\nYeah. It's nice. Well, I mean, I just announced everybody that I'm gonna be moving to Texas, so I don't even know if I'm gonna see winter anymore. \n\nMatt Johnson (00:54):\nProbably not. No. I think, uh, your winters are in the past now, so which is really good for you.  \n\nNick Clason (01:00):\nYeah. And my wife told me my Beard's looking kind of boxy, so I'm not sure what to do with that. I feel like that's code code for trim it. \n\nMatt Johnson (01:08):\n code for shape it a little bit. \n\nNick Clason (01:11):\nYeah. Come on, get rid of the box there. So yeah. Anyway, I interrupted you. You said you're doing good. \n\nMatt Johnson (01:17):\nYeah, I'm doing good. How are you doing \n\nNick Clason (01:19):\nGreat, man. Great. I'm a little sleepy cuz you know it's it's Thursday. We had church last night. So of course I was out late, but oh as well. Um, some do idiot decided to plan an event with silly string. And then I watched as the facilities team looked glaringly and begrudgingly on at the mess that was being made on the patio. And I thought to myself, dang it. Now I probably should clean this up. So that took a minute  \n\nMatt Johnson (01:51):\nOh, let me get a little silly string, \n\nNick Clason (01:54):\nUm, silly string and then \n\nMatt Johnson (01:55):\nWe're very messy \n\nNick Clason (01:57):\nAnd then we're getting ready to do a, a, a baptism out on the patio. So there's a big tub out there. And of course all the kids are like getting water from it and throwing it on each other. So whoever thought let's get this set up on a Wednesday before the event, they, they obviously forgot that we were gonna be out there. So \n\nMatt Johnson (02:15):\nYeah, like let's get ahead of it. Be prepared. Oh actually we made a bigger mess and we had to refill it up.  \n\nNick Clason (02:22):\nExactly. And they're initially stringing it now. So \n\nMatt Johnson (02:25):\n well, people are getting baptized Sunday. You know, you might find some silly string. \n\nNick Clason (02:31):\nYou might come out with some, uh, lines of pink on you. It's okay. Don't worry. It's not no need that's it's just silly string. \n\nMatt Johnson (02:38):\nNo need to concern yourself. \n\nNick Clason (02:40):\nSo, uh, Matt, one of the things I think is an interesting conversation and I'd like to talk about it first here is like, is marketing a thing that churches should even be focused on? Cause a lot of what we're talking about, uh, in, in all these episodes is marketing is kind, kind of like brand recognition, getting yourself out there and different tips and strategies for that. And so I think there may just be a natural aversion to the word marketing, cuz it sounds very secular. It sounds very like businessy. Um, so what, what would be your response to someone who is like marketing in the church? Like, you know, you should be flipping tables for that. \n\nMatt Johnson (03:19):\n absolutely. No, I, I used to be under that ideas. Like why would you ever market Jesus? Like that's not something that needs to be marketed mm-hmm  and I think something that you should think about when we think about marketing is not your traditional sense of marketing, of like, Hey, there's a billboard for us. We have commercials. We have radio ads or even like Facebook or TikTok ads. Um, that's not what I'm talking. That's not the primary focus of market anymore. Primary focus marketing is, uh, really just awareness and something. I always go, Seth, always you're marketing, trying to change world with your marketing, you're failing as a marketer. Um, so when you put that in a context, your marketing mind should shift cuz I mean we're working in the church and you should be trying to change the world. So this is definitely something that we should be, you know, evangelizing essentially. \n\nMatt Johnson (04:11):\nAnd it's I'm so what, how a good way to put this in your mind is like, Hey, how do we do a, you know, have an evangelistic mindset for our church in the modern era. And uh, I always just think back to, you know, the pastorals they've marketed Christianity in a totally different way. So it's always been quote marketed, but you just gotta think that brand awareness, bringing awareness to what you're trying to do and how you're trying to help the community and that stuff not, Hey, come by Jesus. Cause if, and if that's what you're at, like you're totally missing the entire point of everything we've talked about. \n\nNick Clason (04:46):\nYeah. I think about Paul says, uh, I become all things to all people and I think that he would use the digital means that are available to him today, you know, to, to help get the message of Jesus spread. You know, I think one of the, I dunno, probably issues or maybe concerns would just be that there seems to be an oversaturation maybe of messaging out there. And so how can, uh, how can the church stand apart? Like what sets them, you know, in obviously we're, we're coming from a different position, but how do we do it? Well, because if we, I feel like if we don't do it well, we're just gonna get lost in a sea of kinda white noise that's out there. \n\nMatt Johnson (05:31):\nYep, exactly. \n\nNick Clason (05:33):\nSo, uh, one of the, one of the things you told me the other day was, uh, this idea about content marketing. So first of all, mm-hmm  what is content marketing? \n\nMatt Johnson (05:45):\nYeah. So content marketing is this idea that you're using content that you're creating to market. So it's like, again, we're not talking about, you know, TikTok ads, Facebook ads, Instagram ads, we're not talking about, um, popup ads or uh, um, ads before a YouTube video. We're actually talking about giving people in our churches and that we want to come to our church content, that markets who we are. Um, so we'll get into all the nitty gritty details of what that looks like in a little bit, but uh, it's just providing a value, um, more than just a Hey here's who we are. \n\nNick Clason (06:25):\nYeah. Or here's service times, right? Or here's, here's our address. You should come to our service. Like it's, it's providing, I like that we're providing value, you know, giving them something that they can, that that's useful to them valuable to them. And Matt, do you think, um, before we get to nitty gritty, do you think that this type of thing, if you're gonna try and provide quote unquote value, can it be done on multiple levels? Can you provide value, um, and information content to people that are already disciples inside your church and people not inside your church? Or do you feel like you need to choose one or the other? Like what would you say to that? \n\nMatt Johnson (07:07):\nNo, I would say it could be both very easily. Um, as you start, you know, deciding what the content you wanna do and what the purpose of your content is, you can really start to figure out what that value is. You add, um, content marketing can virtual your people that already disciples, and then it can also bring in you new people can be an evangelism tool at Casa breed, new discipleship tool. You have so many avenues that can go with content marketing, um, and all that stuff that we had talked about, like services and, uh, we, this, \n\nNick Clason (07:54):\nNo, I was say, yeah, if you add value, then there's gonna be a more natural trust that's built and then an easier step into coming to service or coming to that event because you've already, you've already built a bridge and a relationship to those people. \n\nMatt Johnson (08:10):\nExactly. Yep. \n\nNick Clason (08:12):\nSo I think, you know, so then if it can be done for both, then this doesn't feel like such a, such a foreign idea to the job description of most local church pastors. I think what it does maybe feel like though is, uh, like a lot of extra work, um, at least, you know, for me, you know, not cuz I'm not really sure what we're talking about with the, when it pertains to content marketing. So let's dive into that, but first tell, tell everyone the stat you told me the other day about why content marketing is so effective. \n\nMatt Johnson (08:47):\nYeah. Content marketing is the most effective form of marketing that, you know, us marketing experts have identified right now. And I can see this, this personally and all the stuff that we've been testing through my career, but, uh, it's 64% more effective than traditional marketing. It's three times cheaper. So when you hear that, you go, okay, I'm gonna get better results and spend way less money, which is always news, good news to the years of anybody that's got a strict budget. So yeah. Uh, if you can really start implementing some of this, uh, content marketing strategy, uh, you're gonna start seeing results and you're gonna be able to grow your torch or church organically. So mm-hmm \n\nNick Clason (09:29):\nYeah. And so like, alright, so then let's take all that. So we're not marketing Jesus. We're just creating awareness around our church, which our church is truly speaking. The best message that there is in the entire world, the literal good news that you can have death, or you can have life because your sin has caused you death. And so we want to share that message with people and we want to, uh, go to the ends of the earth. And so we're going to use the digital means that are given to us. We've become all things to all people to get this message out there. And in light of all that it is the most effective form of marketing secular or not. And it is also the cheapest or maybe it's not the cheapest, but it's three times more cheap you said than, than some of the other ones. \n\nNick Clason (10:12):\nSo in light of all that, it bodes really well because all, all it really requires of us. The cost, it really requires of us is just some, some like additional work or some, you know, this sounds so old, but some elbow grease, I don't know if that's a thing people say anymore, but just get down, get down. Yeah. I don't know, whatever. Get in there, make some stuff happen. Um, create some things. And so I think like the way I think about it is there's really like two prongs to it. There's the content and then there's the distribution of it. Right. So let's talk through just some of the actual content first. Um, and then when we get done with that, let's just chat through like different ways that churches can begin to create a distribution model for it, whether that's through setting up ads or websites or whatever the case may be. Sound good. \n\nMatt Johnson (11:00):\nMm yep. Sounds great. \n\nNick Clason (11:02):\nAll right. So, uh, what the first one I have in mind is an ebook. Can you, I mean, most people know an ebook is, but can you give a few ideas or a few examples of what an ebook might look like for a church or how they could use an ebook as a form of content marketing? \n\nMatt Johnson (11:18):\nAbsolutely. So I'll give some like real practical examples too, that, uh, I've personally helped create or that we've used. So, uh, one of our most recent one was the summer ebook, which I believe we probably talked about in a performer. Uh, and we're about to launch our fall ebook and, uh, what these eBooks are designed to is for our next gen ministry at, uh, our current church. And that is really to help, you know, promote everything you can do with your kids, um, in the summer or the fall at the end of the ebook we're promoting event. So for the summer one, it was to really promote, uh, summer jam, which is our version of vacation Bible school. And then now for the follow you book, we're gonna be promoting trunk or treat, which, you know, we all know what trunk or treat is. And it's just a good way to like, Hey, we have this resource for you. \n\nMatt Johnson (12:03):\nThat's not all about who we are, but this resource can also bring you to us. Um, another good example is like, uh, you, Nick who's, you know, a youth leader, you could create an ebook for your summer camp. Um, like, uh, mm-hmm, , here's, uh, the summer camp checklist for every student, for every parent. Like you can create an ebook about that stuff. Or, um, for small groups you can create ebook about like, Hey, here's everything you need to know about joining a small group or, um, you know, so on and so on and so on. So they're just sit down and think of like, okay, what could I actually fill, you know, like 10 pages of, with some fun stuff and it doesn't have to be like, copy extensive. It can honestly just be a lot of images checklist, but you have a ton of opportunity there. And it's a way to get people to actually give you their email and their phone number mm-hmm  and then we can reach out to them. And it's also a good way to promote, Hey, this is what we have going on. \n\nNick Clason (13:00):\nYeah. So like, so on a workflow side, the ebook, we curated ideas for families. So all we did was we just sent out emails and texts to people who have young kids and say, what are things you know about? And then we just threw it all together in a big Google doc, and then we organized it. And so like a couple of fun things that we did within that was we did like a park list. So broken down by city or community, we just gave them names of good parks. Another thing we did was we created an ice cream trail, uh, so that families could have a, like a, a goal to try and hit every ice cream shop or whatever over the course of the summer. Um, and that, wasn't a thing that was created. Like we just gathered different ice cream places. And then we created, uh, this quote unquote trail, you know, like, like when I lived in Cincinnati a couple years ago, there was a, an official like donut trail. \n\nNick Clason (13:58):\nAnd that, you know, that was a thing that was like actually known and marketed, but like this ice cream trail thing, like we just came up with this. Um, and then other thing we did was we made like a, we made like a scavenger hunt, um, in, in there about like different parks and stuff. So if you figure out like a local park or preserve or whatever, like try and find a caterpillar or try and find a leaf or whatever. And so theoretically you could print that out if you're like a family and you could take that to the preserve with you or to the park, and then you could do your little scavenger hunt thing. And so I think, like to Matt's point, what you're saying is you're like, this is the thing that provides value and it isn't even a promotion of an event or a promotion of our church. \n\nNick Clason (14:37):\nIt's really just a way for us as a, as an organization to help support, um, families, you know, in, in this time to give 'em something to do over the summer. Cause everyone's looking for different things to do, you know, over the summer. And so, so you can do that. Yeah. That's what we did, but you can do that all kinds of different things. So I'm gonna throw the link in there to, uh, our ebook into the show notes in case you wanna check it out. Um, but, and you might get subscribed to our email list as a result of that, but Hey, that'd be cool too. Um, anything else on eBooks, Matt? \n\nMatt Johnson (15:11):\nUm, no, I think that's about all I have on eBooks, honestly. Uh, yeah. \n\nNick Clason (15:17):\nHow \n\nMatt Johnson (15:17):\nLong they use 'em they're really easy to make. \n\nNick Clason (15:20):\nLet me ask you this. So we, we crafted, we came up with all the content, right? Like here's the list of things and then we organized it and then we handed it to you and you actually, you know, usually you outsource this, but this time you just created it, how long did that take you to create it? And where did you create it? \n\nMatt Johnson (15:38):\nUh, I created it in Canva cuz I just, uh, wanted to, you know, see what, what we could do with Canva. I'm not, I usually use Adobe and stuff for that kind of, uh, project. Um, honestly probably took about two to three hours to do the whole thing, um, of actual work it's, I mean it took, you know, more time cause there was a lot back and forth and approval processes and all that kinda stuff, but uh, yeah. And then when can have cheap, you can do it for like 12 bucks a month and for the pro version of it and really create something nice, but you can use free version to make a pretty ebook. And if you really wanna get like creative, you do Photoshop and illustrator and um, put all in design. So, \n\nNick Clason (16:17):\nAnd last, last I checked, I think Canada has a nonprofit license for churches. So you can look into, into that and reach out about that. And so that's a really great free resource. So, you know, theoretically from cover to cover, you did that in two to three hours. So anyone with even a little bit of design ability should be able to throw that together. Not, not too, it's not too much work once you kind of get everything built together. So, um, \n\nMatt Johnson (16:43):\nYeah, you can work off a template. \n\nNick Clason (16:45):\nYeah, yeah, exactly. That's one of the advantages of Canva. It comes with those things prebuilt in there. So mm-hmm  all right. Uh, white pages, um, what, what are those and why are they useful? \n\nMatt Johnson (16:58):\n uh, white pages are honestly one of my favorite things to do in marketing, uh, and a white page is usually just an informational document that, um, can highlight features of like the church, your product, like whatever that looks like to whatever you're trying to market, um, could be your services, uh, and what you can do with like white papers, which we, uh, I did when I was working at dare to share was, uh, we did a white paper for all the gospel advancing values, all a sudden values. So each value had a white paper for it and it was a, you know, a highlighted solution of like what those values looked like. And those were one of our greatest lead generators to get leaders, to become gospel advancing leaders. So, um, find that thing that you were like, okay, we could actually write an informational document about this. \n\nMatt Johnson (17:50):\nSo, uh, could that be, maybe you provide daycare at your church, like you're, you should probably do a white paper about why your is a great solution for in the community, just to some there, um, maybe your church, uh, it takes a, you know, um, baby dedication very seriously. So why not do a baby dedication white paper to talk about like the biblical reasons behind that and what the difference between baby dedication and baby baptism is. And, um, especially in our culture, which is, you know, primary Catholic, that's probably something that we should do so people can understand, like we're not, we don't really baptize babies, but we would love to dedicate your baby. And here's the reasons why and stuff like that. So, um, you can really define those solutions. You could honestly do a white paper for all the ministries that you have going on. So we could do a student, uh, white paper. That's all about like what students offers and uh, why, you know, students is a great opportunity. Um, and these can be long documents or they could be, you know, kind an infograph, uh, and I've seen both work really well. And the idea of the white paper is just to have another way to people download and get some more information from you. \n\nNick Clason (19:01):\nHmm. So it, it sounds like this is like, like a PDF or something like that, that people can download. And then it, it is that what's the reason why that is a good, uh, searchable or lead generator for people. What makes the fact that it's a PDF? What makes it, um, what makes it so good for marketing, I guess on the back end? Like what makes Google find it? Or, you know, whatever. \n\nMatt Johnson (19:31):\nYeah. So you're, there's a couple things. So the big thing that's gonna differ white paper from like the ebook or, um, even some of this other stuff we're gonna talk about is a white paper is a lot of information usually, and people are looking for that for like, you know, uh, literally searching for that information they wanted. They're trying to build trust within. You're gonna build a lot of trust if people download your white paper, mm-hmm  so the back end of Google, it's gonna wanna like, so that conversion rate's gonna be really high for the people that are searching for that, which Google is gonna like. Um, so it's gonna be a little more, you know, specific to, um, what you're creating the white paper for, but if people are searching for that, they're gonna Mo you know, there's probably like a 60% chance they're actually gonna download it, which is way better than, you know, an ebook you're probably looking at, you know, an 11% chance to download it if you're, you know, on a good day. So, \n\nNick Clason (20:27):\nSo this is something that's like a, a PDF document that you create your positional paper or stance or whatever, maybe with infographics and stuff like that on baby dedication. Why is it good to have all of that information in a downloadable, uh, nice looking PDF style thing, as opposed to all that, like all those keywords and words and verbiage sitting on a website. \n\nMatt Johnson (20:52):\nGreat question. So the big reason in my mind is cuz it's a marketing lead for me. It's a lead generator for me, so I can get people to download it. Um, and they're gonna give their info and we know, uh, that because people are gonna wanna download it. If they're searching for it, you're more likely like that conversion rate is gonna be higher on it for those white papers. Uh, you're also, um, we'll get into content cluster and we don't want, you know, uh, or pillar page. Uh, those are gonna be a little bit longer. Honestly, a white paper is usually about 2,500 words and I've seen pillar pages that are 30,000 words. So, you know, OK. It's, uh, it could be very, it's a little bit more digestible, but it's a little bit bigger than the ebook. It's more info. Um, it's just kind of a next step for people. So if you are somebody that loves to write, um, you know, you're a pastor that loves writing their sermons a lot, uh, and you are like, Hey, I've always wanted to write a little book or whatever the eBooks, a great Legion, but I wanna write like in depth about, um, something that's going, some solution that we have at our church for, you know, maybe it's for alcoholism or something. And you guys have great solution for that. You have ed, you might write a big thing about that and get that known. \n\nNick Clason (22:07):\nWell, I'm even just thinking about, like, we have a, we have like a, um, in person wall, you know, in our building. And one of the things we have a little pamphlet there and it's just called like the guide to student ministry at our church. And I was like that right there with, I feel like the right like amount of like search terms and, and keywords and stuff like that. That would, that would be a great example of what we're talking about here. Mm-hmm  again, right? Like when we created it, we were only thinking about in person experiences. So only people that are gonna be in our lobby looking for it in our lobby, as opposed to also creating it and finding a place for it to live and exist on our website so that people can also find it there. It's just it's that switch. Right? It's that flip of a switch of thinking like you, you, more than likely already have something like this because you've created a brochure or pamphlet or something like that. Mm-hmm  so then turn that same piece of content into something that can go, um, on a website, like, like you're talking about. \n\nMatt Johnson (23:06):\nYeah. And, uh, you we've started, I mean, you've probably seen this Nick when we were like staying at church on Sunday, but I don't see a lot of people go to our physical walls without, you know, direction to so, uh, it's not a good awareness piece, you know, I've had plenty of people come on, go what's the student ministry about, I'm like, oh my goodness, we have failed, you know, give them more content to, you know, be able to figure out, you know, and identify these solutions for them. \n\nNick Clason (23:35):\nDoes, does that, uh, dare to share, like, do those websites, do they still exist? Like could we link to them? \n\nMatt Johnson (23:41):\nUh, they should. Yeah, I can. I'll uh, I'll dig 'em up. We just, we revamped the whole website since we did those. So I'll just have to find where we re put those, so. \n\nNick Clason (23:50):\nOkay. Yeah. So I'll give you a link to that. Give you a link to what the summer ebook looked like. Uh, the next thing is, um, blogs. Let's talk about blogs. Blogs seem like, um, old news they've been around forever. So are they still useful piece of content marketing? Are they still worth our time? What, what would you say to that? \n\nMatt Johnson (24:08):\nUh, I'd say blogs are probably the lowest hanging fruit that anyone listens in this podcast could start, you know, um, doing right now. Um, and the reason I say that is cuz they don't need to be long. Uh, if you get a consistent rhythm of blog writing, you're gonna have consistent search. Uh, your SEO's gonna continue to be updated. And also you're gonna have, uh, consistent reason for people to continue to come back to you, which that's the key of a lot we've talked about. We want people to just come back to us and we don't want it to only be on Sunday mornings at church. We want to come on a Wednesday at work when they're on their lunch break and go, Hey, I wanna check out what my church has going on with it. So, um, blogs are honestly one of the easiest things to start implementing right now and the traffic and the potential of a blog is still massive. \n\nMatt Johnson (24:58):\nSo a great example of this is Michael Hyatt, um, who, uh, if you guys don't know who Michael I Hyatt is, you know, they grow up full. He, uh, he's a designer, full focus planner. He was an SEO or a CEO at a book publishing company. Uh, he's a hugely influential person in the marketing world and he started his entire company based off of blog writing, um, by giving like daily tips, um, like, uh, how to balance your day, uh, how to be a good boss, how to be a leader. Um, and he was doing that while I was a CEO. And then, uh, he turned that into an entirely functional company right now and full focus. So, uh, that is a great example of like what a blog can do for you. Uh, and blogs are just, uh, something that everyone can write, honestly, like it's your voice, it's your personality, that's your opinion on it. So, um, and they don't have to be long. Like you can write a, you know, 300, 500 word blog and that's all you need. \n\nNick Clason (25:56):\nYeah. Great. So here, like, and Matt correct me if I'm wrong, but I feel like most like template website builders are sort of built on like a blog style, uh, idea, like it's built with the idea of like posts. So it's pretty easy for most church websites to create some sort of blog type thing where you just throw quick hitters of like your thoughts. \n\nMatt Johnson (26:19):\nExactly. And you, there's probably not a lot. You need to change. You just gotta look at some formatting stuff. Uh, like I said, it's gonna be a huge win for you. If you can actually start getting your blog going and be consistent, that's the one thing you will say, don't start a blog if you're not gonna be consistent and you're not gonna write it. So if you're gonna commit to a blog, say I'm gonna have a blog up every day. Like every Tuesday at 10:00 AM, make sure it's up every Tuesday at 10:00 AM, cuz that's gonna help also, uh, unlike the algorithm side of things. So \n\nNick Clason (26:50):\nWhat's a good, what would be a good recommended rhythm? Would you say for someone who's gonna blog? How often, how frequent all that stuff? How long? \n\nMatt Johnson (26:58):\nYeah, so I would start once a week, you know, get your, your toes wet, your fingers warmed up as you're typing for. Um, uh, and I would pick a day that you might see that might be the best day for traffic, for you at your, uh, at your church. So like for us, we have found Thursdays at, you know, 9:00 AM to be the best time to post anything. So, uh, that's when we would post, uh, you know, a new blog or whatever. Um, and then, uh, as you like start building your blog up or if you're like, Hey, this is something that I could definitely add more to start doing two a week or three a week. Um, you know, Michael Hyatt was doing one every day, which that's pretty, that's pretty intense. So I mean, if you have the time to do that and you wanna do that and you have the drive to do that, go for it, but I would just start with one at day right now and then build on there. \n\nNick Clason (27:46):\nAll right. Great. So let's talk a little bit then Matt, about podcasts. Um, are, I feel like podcasts similar to blogs have been around forever? Are they still like a useful marketing tool? \n\nMatt Johnson (27:59):\nOh, absolutely. Yeah. If people are, wanna find a topic, um, they're gonna, um, traditionally look for podcasts now, especially the younger demographic. \n\nNick Clason (28:09):\nYeah. What was like, what was the, what was the stat hubs stat came? Hub spot came out with a couple of weeks ago or months ago about, uh, the average, average American or average person listening to podcasts. \n\nMatt Johnson (28:22):\nYeah. So podcast listeners. So those are people that send a podcast, 84% of them listen to eight hours or more podcast a week. You have 78% of Americans are aware of podcasts and almost 60% of people in America listen to podcasts. So, um, a lot of people are, I mean, podcasts are continually to grow. Um, I mean younger people, it's definitely something that they do to pass the time now, especially on commutes and walking and, um, runs and working out and all that kinda stuff. And then, uh, you, you know, older people, old, older generations are starting to, you know, jump on the podcast bandwagon. So \n\nNick Clason (29:01):\nYeah. So do you think that it's just recording your sermon, throwing it in on a podcast? Is that what you're recommending here? \n\nMatt Johnson (29:09):\nUh, I mean that, that's where you can start, honestly. I mean, that's not gonna give you, you know, the traditional traction of a podcast, uh, just because, you know, you're only gonna get people that wanna listen to your sermon at that point. They're not gonna necessarily be searching for like that topic for help. So, so like creating a parenting podcast or like an interview type podcast where people are like, Hey, I'm kinda looking for this kinda thing, but it is a good place to start and you already have the content. \n\nNick Clason (29:37):\nYeah. Yeah. Um, crossroads in Cincinnati, uh, they have a like almost entire podcast network. Um, and I was I'll link to it in the show notes, but I was scrolling through it the other day. And so like, their pastor's name is Brian to, so they have a podcast called the aggressive life with Brian to then they have one called freed up it's about money. Then they have one called you can do this and it's a parenting podcast. And then they have one called, um, IKR question mark. It says real conversations with real women. One called I love Cincinnati, one called too long. Didn't read. And that's like a cliff notes version of like the Bible one called man skills, one called spirit stories. Um, so yeah, like they have what, whatever that is like seven, eight, something like that podcast summer, obviously. Right. I love Cincinnati. \n\nNick Clason (30:32):\nThat's very like regional to them. And so it's just a podcast about yeah. Cincinnati and showcasing the best things about there. And, um, he, he does interviews with interesting people from Cincinnati and then they got one on like just the Bible, like, Hey, maybe the Bible, isn't something that's a regular rhythm or discipline to your life, but here's a quick hitter of, of different books, different chapters, you know, stuff like that. Um, so I, I I'll link to that in the show notes, but I love their approach to that. Cuz I think like you said, a lot of people are just starting with just the sermon. Um, and obviously crossroads is a big church, so they have a lot of resources to make some of these things happen, but you can begin to start thinking and looking and seeing ways that you can create other topics or other podcasts that might be interesting. And it's honestly, man, yeah. This is like episode what, seven or eight for us like this isn't been that hard. Like it's actually really fun.  no. And \n\nMatt Johnson (31:27):\nSo fun. It's easy and it's yeah. \n\nNick Clason (31:30):\nYeah. You're just having a conversa conversation. We're just recording a conversation, you know, between you and me. And so if you can get two people that don't sound awkward on a microphone, like which is in a church is probably pretty easy because you get people that stand up talking to microphones all the time. So that that's not that that, you know, far off of a skillset of what they probably already have within their repertoire to do exactly. So. Yeah. Yep. Um, and then out of that, uh, one of the things that, uh, I think I've heard you recommend is transcripting those so that you can get all the words onto a website \n\nMatt Johnson (32:09):\nMm-hmm  yep, absolutely. Uh, highly recommend doing transcripts, uh, cause everything we've talked about over the last half hour or so is all, you know, searchable terms. So, and you can do, there's plenty of transcripting services out there that are fairly, very cheap to, you know, that you could just upload your MP3 two and they'll transcribe it for you. \n\nNick Clason (32:31):\nYeah. I mean basically every time we do this, it's anywhere from 30 to 40 minutes and a AI subscription service through rev.com, um, will basically give me this transcript for anywhere from eight to $10. And so that's not super expensive. You, you put that along with the link to the podcast, whether you're using a hosting service or you're hosting it directly on your own website, um, and boom, there you go. You got all the words from it and you know, sometimes they messed stuff up. Like they spell my last name wrong every time. Yeah. But that's the catch go change it. Solos deal. Well, no, they put a Y in it when I say Clason it's there's no, Y a Y so \n\nMatt Johnson (33:13):\nWhatever to call you, it says calling Nate Clauson. \n\nNick Clason (33:17):\nCause you know how everyone says the word Jason and Mason, right? Like that's, that's how you're supposed to say those words too, obviously. Sorry. \n\nMatt Johnson (33:26):\n \n\nNick Clason (33:28):\nAll right. Uh, pillar pages. What are those? We talked about those a little bit last time. So if you, if you didn't listen to the last episode, go back and listen. We went pretty, pretty nerdy and pretty in depth on those. But for those that weren't here, give a quick, give a quick hitter of what those are and the purpose of them, \n\nMatt Johnson (33:45):\nUh, pillar page is a page specifically designed to help with SEO. Um, so search engine optimizations, and it's a large page also known as a content cluster of lots and lots of copy and information about something that's searchable. So good example of this is that we, uh, we're working on a pillar page right now at our church called, uh, the everything you need to know about Christian Small groups. And we identified those search terms. And now we're gonna just write a bunch of content all about that. So, um, and that's gonna be, you know, a pillar page to help drive traffic to our find your people stuff. \n\nNick Clason (34:24):\nSo let's pretend that you are marketing genius. You are sitting here or you're at least marketing interested. You're hearing this. You're like, yes, yes, yes, yes, yes. But you are like multiple steps away from decision making. You are not the senior leader in your church and you go to your senior pastor and you experience some form of opposition. How would you Matt advise that person to enter into said conversation about one of these things? \n\nMatt Johnson (34:58):\nJust any of them? \n\nNick Clason (35:00):\nWell, yeah, let let's hit \n\nMatt Johnson (35:02):\nPillar \n\nNick Clason (35:03):\nPages. Let's hit it from a no from, from all of 'em. All of 'em. Yeah. Let's hit it from a high level. So you're, you're not the, you're not the decision maker, but you want to, how do you go about convincing your senior leadership that content marketing is worth doing? \n\nMatt Johnson (35:19):\nYeah. Uh, I would go to your senior leadership with just a lot of this information we talked about. So, you know, a big way I started pitching a lot of the stuff, you know, at a current church is a lot of the stats that, you know, we're seeing, um, in the marketing world. So, uh, we know how effective content marketing is and how it can actually, you know, nurture our, uh, congregation. I, um, for your church, it could be the blog. It could be the podcast. Um, really depends. So, uh, I would go in with that in mind, go in, um, with change management in mind. So just, you know, go in and, uh, talk about, uh, what you're seeing, what the goals are and why you can do it and how you're gonna be able to do it, uh, is my best advice for all that it is gonna, can be kinda challenging, especially if you have, uh, older church and older, uh, executives on your team to kinda pitch some of this stuff. \n\nMatt Johnson (36:25):\nUm, um, especially some of the stuff that, you know, they might not see instant gratification from. So like a podcast you're not gonna see instant numbers from, it's something that you put time, money and effort into. That's gonna take, you know, um, a while to actually build your community up. But once it's built, it's usually pretty solid. And people typically once they're, you know, in the world of a podcast or whatever they can, uh, um, they stick around. So that's just the kinda stuff that you need to come in, ready to answer. So pick something that, you know, you can succeed at that, uh, can give you some fairly quick wins. Um, and then, uh, just be able to talk about that with that change management in mind. \n\nNick Clason (37:00):\nSo let's, let's, uh, keep, let's do this super quick, but let's pretend that you, uh, got approval to do one of these things. And in one month, what would be a win? I wanna just go through each of these. I want you to just lay out what you think a win might look like. So what would be a win if in one month you launched an ebook, what is a, a measurable win, something that you can point to your, your boss about like, Hey, look at this, this is what we saw. This was a win because blank happened. \n\nMatt Johnson (37:31):\nHow many new people downloaded your ebook \n\nNick Clason (37:34):\nAnd \n\nMatt Johnson (37:34):\nDepending on the size of your church, that number is gonna vary. \n\nNick Clason (37:37):\nSure, sure. Sure. What about white page? Same thing. \n\nMatt Johnson (37:41):\nUh, white page. Yeah. White papers, probably pages. I would say the same thing is, uh, probably how many new people actually downloaded it. \n\nNick Clason (37:49):\nOkay. How about a blog, \n\nMatt Johnson (37:52):\nA blog? I would just say how many, uh, people have read your blogs so you can actually get those stats, you know, you don't want people skimming it, um, not, or just bouncing away from it. So like actually having that bounce rate low and that read rate high on it. \n\nNick Clason (38:06):\nOK. Podcast, \n\nMatt Johnson (38:09):\nUh, podcast, it shows, uh, how many people are listening to it and these don't need to be new people. Like I said, a podcast is really gonna start with your and then grow \n\nNick Clason (38:18):\nAnd then pillar page, \n\nMatt Johnson (38:21):\nUh, pillar page is going just be how many people clicked on the page that's SEO related. So the bounce rate could be really high, but if you get someone stuck on for also biggest of that in mind. \n\nNick Clason (38:35):\nYeah. Okay, great. Um, alright. So you're a small church. You don't have anything of any one of these things and we just hired you to be our marketing consultant. What would be your number one project that you'd say, Hey, do this to get started, \n\nMatt Johnson (38:53):\nLook at this, the stats and who your congregation is and who your target is. But, um, most 90% of the time, I would say blog or podcast, just because it doesn't take a lot of extra effort on your end, um, podcast. You're gonna have to do a little bit editing, of course. Um, and the blog, you know, you're gonna have to set that up and, but the time commitment's a little bit less than some of these other things. And ebook is a quick way to get, you know, huge, uh, like to not get huge numbers, but to start seeing some of the new numbers come in a white paper, you'll have better, stronger leads. And then, uh, you know, a pillar page is a massive project. I wanna reiterate that there're a lot of work, so, um, but they won't give you the most traffic to your website. \n\nNick Clason (39:33):\nWell, and I think like, if you, if we're thinking about this from like an in person ministry strategy, like everything you do for in person requires a lot of work. Like I'll just say, as a youth pastor, I have to build an entire schedule for an entire semester. I have to recruit in, uh, secure several different like locations, host homes, small group leaders, get them screened, um, create like a theme for every week and teaching and content and all these different things. Like there's a lot of work to be done. And so mm-hmm,  um, like just because what we're talking about here in, in like digital form is a lot of work. It doesn't mean it's, it's not worth it, or you should only take the easy way out. It just means that you also have to set up all the infrastructure and framework to make it work too. And once you do, mm-hmm, , it's gonna be worth your while, but you have to have someone who cares about it and keep it going. Just like you have someone who cares about your student ministry, just like you have someone who cares about your women's ministry, keeping those things up and running and keeping them organized and brought together and the framework built and all the same types of things that we're talking about here. Like, it is a lot of work, but it's also worth it. \n\nMatt Johnson (40:47):\nMm-hmm  exactly. Yep. \n\nNick Clason (40:49):\nSo, so last thing, Matt speaking around this idea of organization, like all these things are a great idea, but how like, like, especially like eBooks white pages, like you're trying to capture emails. And so what is the best way to get your, get the word out there with these things? Um, is there like, cuz you, you know, you wanna do some sort of like email marketing type of thing and your church may have that may not mm-hmm  but so you're gonna want to grab people's names, grab people's emails. Um, you're gonna need websites. Like what is the best distribution method? Is it advertising E like talk through it, just like that entire process from, um, getting it out there on Google, getting it, getting it out there on Facebook for ads, getting people to click on your thing, getting people to put their name in, um, where's all that stuff go, how's it how's doing. How do you keep it, keep all these things, uh, all these parts of the machine moving and working together. What's the best way to do that. \n\nMatt Johnson (41:50):\nYeah. We could do a whole episode about advertising, probably a couple episodes, honestly, cause it's such a beast. Um, and distribution in general, but I would say like to get you started, I'm just gonna give you a soft answer since we've already given you so much info in this one is social media. So just do what organically on social, figure out what your delivery method is. So if you wanna, you know, do MailChimp, I don't know what your church has in place right now. So if it's a that you have, or, um, maybe you're doing a hub or you have rock RMS, whatever that you're capturing people already. So you have some way that you're capturing emails already. There's probably a form option that connects to that, that you can deliver PDFs for. Um, I would say probably nine times outta 10. That's probably true. So, um, \n\nNick Clason (42:42):\nWell in most of those, most of those, whether, yeah, most of those, whether you pay for them or not, um, you know, cuz there might be churches here that don't, that don't have those things built yet, you know? So you gotta, you gotta land something as a distribution. So figure that out. There are some free ones, but it they're all gonna be limited until you start paying for 'em. And so if you're not already paying for one, you can go find a free one, but it, it may take some time to find one that works for free because certain features like automatic, like opt-ins with automatic email triggers, like that often costs a little bit of money, you know? So you just have to be yeah. Kinda aware going into that. \n\nMatt Johnson (43:23):\nYep. Oh absolutely. And, and that's, and then just post that on social to start out and get people to share that organically. Um, especially if you, like, I don't have any money for advertising. Don't worry about advertising right now. So start with some organic, um, ways to do that and build up your social presence, which will help you when you get to the advertising stage and you might have budget. \n\nNick Clason (43:47):\nHmm. Yeah. And you can, I mean, think about it. You you're in an organization, no matter like, even if you're under a hundred people like that, you have uh, 50, 75, whatever raving fans about you. So ask for their help to get the word out because how many times Matt do you and I like make a decision based off of a word of mouth recommendation, more than Yelp mm-hmm  more than the stars on Google. Like if you tell me about a good restaurant, like I'm gonna trust you way more than a restaurant with 505 star reviews. Like I just am. Yep. Cause it that's just, that's just how our brains work for one reason or another. Like we don't all the other people that we don't know don't matter as much to us. Um, but, but you tell me about a good restaurant. I'm like, yeah, I'll try it, you know? \n\nMatt Johnson (44:34):\nYep, exactly. Yeah. So keep that in mind. \n\nNick Clason (44:37):\nYep. For sure. All right. Any listen, tons of stuff here. Um, we'll try to link all the different examples that we put in there, uh, in the show notes so that you can see, cuz I don't know about you, but I'm visual. So we're talking about eBooks. I wanna show you an example. We're talking about white pages. I wanna show you an example. Um, but any, any other like last parting thoughts around this stuff, Matt, that you have before we, before we sign off? \n\nMatt Johnson (45:02):\nUm, no. I mean pick one of these and go, try to, you know, start brainstorming some ideas to get it done. So \n\nNick Clason (45:10):\nLove it. All right guys. Good luck. Let us know how it's going. We'd love to hear from you@hybridministryontwitterhybridministry.xyz is the website and uh, we'd love for you to subscribe to this podcast. Give it a rating, give it a review. And if you found this helpful man, please share it with a friend. Uh, same thing we just said, let people know you found this helpful. So until next time we'll talk to you later. Bye guys.","content_html":"\u003cp\u003eIn this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?\u003c/p\u003e\n\n\u003cp\u003eFollow us on Twitter - \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nOr check us out online - \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLINKS\u003c/strong\u003e\u003cbr\u003e\nEBOOK EXAMPLE\u003cbr\u003e\n\u003ca href=\"https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utm_medium=email\u0026_hsmi=220409116\u0026_hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE\u0026utm_content=220409116\u0026utm_source=hs_automation\" rel=\"nofollow\"\u003ehttps://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utm_medium=email\u0026amp;_hsmi=220409116\u0026amp;_hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE\u0026amp;utm_content=220409116\u0026amp;utm_source=hs_automation\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eWHITE PAPER\u003cbr\u003e\n\u003ca href=\"https://www.dare2share.org/gospel-advancing/value1-prayer\" rel=\"nofollow\"\u003ehttps://www.dare2share.org/gospel-advancing/value1-prayer\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eMICHAEL HYATT\u0026#39;S BLOG\u003cbr\u003e\n\u003ca href=\"https://fullfocus.co/blog/\" rel=\"nofollow\"\u003ehttps://fullfocus.co/blog/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eCROSSROADS PODCAST NETWORK\u003cbr\u003e\n\u003ca href=\"https://www.crossroads.net/media/podcasts/\" rel=\"nofollow\"\u003ehttps://www.crossroads.net/media/podcasts/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003ePILLAR PAGE EXAMPLE\u003cbr\u003e\n\u003ca href=\"https://www.typeform.com/blog/guides/brand-awareness/\" rel=\"nofollow\"\u003ehttps://www.typeform.com/blog/guides/brand-awareness/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-02:42 Intro and Beard Discussion\u003cbr\u003e\n02:42-05:33 Should churches do marketing?\u003cbr\u003e\n05:33-11:02 Why Content Marketing is so effective\u003cbr\u003e\n11:02-16:53 How do develop a church ebook\u003cbr\u003e\n16:53-23:49 How to use White Paper for churches\u003cbr\u003e\n23:49-27:45 Blogging for churches\u003cbr\u003e\n27:45-33:29 Podcasting for churches\u003cbr\u003e\n33:29-34:24 Pillar Pages for Churches\u003cbr\u003e\n34:24-37:00 How to convince your boss\u003cbr\u003e\n37:00-38:37 How to get started on each item\u003cbr\u003e\n38:37-40:48 Which one do I start with?\u003cbr\u003e\n40:48-44:36 What are the best services to use to capture this stuff?\u003cbr\u003e\n44:36-45:38 Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:01):\u003cbr\u003e\nWell, hello, everybody. Welcome back to another episode of the hybrid ministry podcast. In today\u0026#39;s episode, we are going to be talking about marketing in the church. And what exactly is content marketing? I\u0026#39;m your host, Nick Clason sitting in alongside my amazing friend. The bearded wonder himself, Matt Johnson, how you doing this morning? And how\u0026#39;s your beard. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:27):\u003cbr\u003e\nBeard is good. Trimmed up, you know, a little bit cleaner, you know, we\u0026#39;re, we\u0026#39;re in summertime. So, you know, I like to keep a little shorter and, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:34):\u003cbr\u003e\nUh, is that like shots fired at me? Is that shots fired at my no, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:37):\u003cbr\u003e\nNo shots fired at you it off. Cause when the winter comes around, I stopped trim it. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:45):\u003cbr\u003e\nYeah. It\u0026#39;s nice. Well, I mean, I just announced everybody that I\u0026#39;m gonna be moving to Texas, so I don\u0026#39;t even know if I\u0026#39;m gonna see winter anymore. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:54):\u003cbr\u003e\nProbably not. No. I think, uh, your winters are in the past now, so which is really good for you. \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:00):\u003cbr\u003e\nYeah. And my wife told me my Beard\u0026#39;s looking kind of boxy, so I\u0026#39;m not sure what to do with that. I feel like that\u0026#39;s code code for trim it. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:08):\u003cbr\u003e\n\u003claugh\u003e code for shape it a little bit. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:11):\u003cbr\u003e\nYeah. Come on, get rid of the box there. So yeah. Anyway, I interrupted you. You said you\u0026#39;re doing good. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:17):\u003cbr\u003e\nYeah, I\u0026#39;m doing good. How are you doing \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:19):\u003cbr\u003e\nGreat, man. Great. I\u0026#39;m a little sleepy cuz you know it\u0026#39;s it\u0026#39;s Thursday. We had church last night. So of course I was out late, but oh as well. Um, some do idiot decided to plan an event with silly string. And then I watched as the facilities team looked glaringly and begrudgingly on at the mess that was being made on the patio. And I thought to myself, dang it. Now I probably should clean this up. So that took a minute \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:51):\u003cbr\u003e\nOh, let me get a little silly string, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:54):\u003cbr\u003e\nUm, silly string and then \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:55):\u003cbr\u003e\nWe\u0026#39;re very messy \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:57):\u003cbr\u003e\nAnd then we\u0026#39;re getting ready to do a, a, a baptism out on the patio. So there\u0026#39;s a big tub out there. And of course all the kids are like getting water from it and throwing it on each other. So whoever thought let\u0026#39;s get this set up on a Wednesday before the event, they, they obviously forgot that we were gonna be out there. So \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:15):\u003cbr\u003e\nYeah, like let\u0026#39;s get ahead of it. Be prepared. Oh actually we made a bigger mess and we had to refill it up. \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:22):\u003cbr\u003e\nExactly. And they\u0026#39;re initially stringing it now. So \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:25):\u003cbr\u003e\n\u003claugh\u003e well, people are getting baptized Sunday. You know, you might find some silly string. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:31):\u003cbr\u003e\nYou might come out with some, uh, lines of pink on you. It\u0026#39;s okay. Don\u0026#39;t worry. It\u0026#39;s not no need that\u0026#39;s it\u0026#39;s just silly string. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:38):\u003cbr\u003e\nNo need to concern yourself. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:40):\u003cbr\u003e\nSo, uh, Matt, one of the things I think is an interesting conversation and I\u0026#39;d like to talk about it first here is like, is marketing a thing that churches should even be focused on? Cause a lot of what we\u0026#39;re talking about, uh, in, in all these episodes is marketing is kind, kind of like brand recognition, getting yourself out there and different tips and strategies for that. And so I think there may just be a natural aversion to the word marketing, cuz it sounds very secular. It sounds very like businessy. Um, so what, what would be your response to someone who is like marketing in the church? Like, you know, you should be flipping tables for that. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (03:19):\u003cbr\u003e\n\u003claugh\u003e absolutely. No, I, I used to be under that ideas. Like why would you ever market Jesus? Like that\u0026#39;s not something that needs to be marketed mm-hmm \u003caffirmative\u003e and I think something that you should think about when we think about marketing is not your traditional sense of marketing, of like, Hey, there\u0026#39;s a billboard for us. We have commercials. We have radio ads or even like Facebook or TikTok ads. Um, that\u0026#39;s not what I\u0026#39;m talking. That\u0026#39;s not the primary focus of market anymore. Primary focus marketing is, uh, really just awareness and something. I always go, Seth, always you\u0026#39;re marketing, trying to change world with your marketing, you\u0026#39;re failing as a marketer. Um, so when you put that in a context, your marketing mind should shift cuz I mean we\u0026#39;re working in the church and you should be trying to change the world. So this is definitely something that we should be, you know, evangelizing essentially. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (04:11):\u003cbr\u003e\nAnd it\u0026#39;s I\u0026#39;m so what, how a good way to put this in your mind is like, Hey, how do we do a, you know, have an evangelistic mindset for our church in the modern era. And uh, I always just think back to, you know, the pastorals they\u0026#39;ve marketed Christianity in a totally different way. So it\u0026#39;s always been quote marketed, but you just gotta think that brand awareness, bringing awareness to what you\u0026#39;re trying to do and how you\u0026#39;re trying to help the community and that stuff not, Hey, come by Jesus. Cause if, and if that\u0026#39;s what you\u0026#39;re at, like you\u0026#39;re totally missing the entire point of everything we\u0026#39;ve talked about. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:46):\u003cbr\u003e\nYeah. I think about Paul says, uh, I become all things to all people and I think that he would use the digital means that are available to him today, you know, to, to help get the message of Jesus spread. You know, I think one of the, I dunno, probably issues or maybe concerns would just be that there seems to be an oversaturation maybe of messaging out there. And so how can, uh, how can the church stand apart? Like what sets them, you know, in obviously we\u0026#39;re, we\u0026#39;re coming from a different position, but how do we do it? Well, because if we, I feel like if we don\u0026#39;t do it well, we\u0026#39;re just gonna get lost in a sea of kinda white noise that\u0026#39;s out there. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (05:31):\u003cbr\u003e\nYep, exactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:33):\u003cbr\u003e\nSo, uh, one of the, one of the things you told me the other day was, uh, this idea about content marketing. So first of all, mm-hmm \u003caffirmative\u003e what is content marketing? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (05:45):\u003cbr\u003e\nYeah. So content marketing is this idea that you\u0026#39;re using content that you\u0026#39;re creating to market. So it\u0026#39;s like, again, we\u0026#39;re not talking about, you know, TikTok ads, Facebook ads, Instagram ads, we\u0026#39;re not talking about, um, popup ads or uh, um, ads before a YouTube video. We\u0026#39;re actually talking about giving people in our churches and that we want to come to our church content, that markets who we are. Um, so we\u0026#39;ll get into all the nitty gritty details of what that looks like in a little bit, but uh, it\u0026#39;s just providing a value, um, more than just a Hey here\u0026#39;s who we are. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:25):\u003cbr\u003e\nYeah. Or here\u0026#39;s service times, right? Or here\u0026#39;s, here\u0026#39;s our address. You should come to our service. Like it\u0026#39;s, it\u0026#39;s providing, I like that we\u0026#39;re providing value, you know, giving them something that they can, that that\u0026#39;s useful to them valuable to them. And Matt, do you think, um, before we get to nitty gritty, do you think that this type of thing, if you\u0026#39;re gonna try and provide quote unquote value, can it be done on multiple levels? Can you provide value, um, and information content to people that are already disciples inside your church and people not inside your church? Or do you feel like you need to choose one or the other? Like what would you say to that? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (07:07):\u003cbr\u003e\nNo, I would say it could be both very easily. Um, as you start, you know, deciding what the content you wanna do and what the purpose of your content is, you can really start to figure out what that value is. You add, um, content marketing can virtual your people that already disciples, and then it can also bring in you new people can be an evangelism tool at Casa breed, new discipleship tool. You have so many avenues that can go with content marketing, um, and all that stuff that we had talked about, like services and, uh, we, this, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:54):\u003cbr\u003e\nNo, I was say, yeah, if you add value, then there\u0026#39;s gonna be a more natural trust that\u0026#39;s built and then an easier step into coming to service or coming to that event because you\u0026#39;ve already, you\u0026#39;ve already built a bridge and a relationship to those people. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (08:10):\u003cbr\u003e\nExactly. Yep. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:12):\u003cbr\u003e\nSo I think, you know, so then if it can be done for both, then this doesn\u0026#39;t feel like such a, such a foreign idea to the job description of most local church pastors. I think what it does maybe feel like though is, uh, like a lot of extra work, um, at least, you know, for me, you know, not cuz I\u0026#39;m not really sure what we\u0026#39;re talking about with the, when it pertains to content marketing. So let\u0026#39;s dive into that, but first tell, tell everyone the stat you told me the other day about why content marketing is so effective. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (08:47):\u003cbr\u003e\nYeah. Content marketing is the most effective form of marketing that, you know, us marketing experts have identified right now. And I can see this, this personally and all the stuff that we\u0026#39;ve been testing through my career, but, uh, it\u0026#39;s 64% more effective than traditional marketing. It\u0026#39;s three times cheaper. So when you hear that, you go, okay, I\u0026#39;m gonna get better results and spend way less money, which is always news, good news to the years of anybody that\u0026#39;s got a strict budget. So yeah. Uh, if you can really start implementing some of this, uh, content marketing strategy, uh, you\u0026#39;re gonna start seeing results and you\u0026#39;re gonna be able to grow your torch or church organically. So mm-hmm \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:29):\u003cbr\u003e\nYeah. And so like, alright, so then let\u0026#39;s take all that. So we\u0026#39;re not marketing Jesus. We\u0026#39;re just creating awareness around our church, which our church is truly speaking. The best message that there is in the entire world, the literal good news that you can have death, or you can have life because your sin has caused you death. And so we want to share that message with people and we want to, uh, go to the ends of the earth. And so we\u0026#39;re going to use the digital means that are given to us. We\u0026#39;ve become all things to all people to get this message out there. And in light of all that it is the most effective form of marketing secular or not. And it is also the cheapest or maybe it\u0026#39;s not the cheapest, but it\u0026#39;s three times more cheap you said than, than some of the other ones. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:12):\u003cbr\u003e\nSo in light of all that, it bodes really well because all, all it really requires of us. The cost, it really requires of us is just some, some like additional work or some, you know, this sounds so old, but some elbow grease, I don\u0026#39;t know if that\u0026#39;s a thing people say anymore, but just get down, get down. Yeah. I don\u0026#39;t know, whatever. Get in there, make some stuff happen. Um, create some things. And so I think like the way I think about it is there\u0026#39;s really like two prongs to it. There\u0026#39;s the content and then there\u0026#39;s the distribution of it. Right. So let\u0026#39;s talk through just some of the actual content first. Um, and then when we get done with that, let\u0026#39;s just chat through like different ways that churches can begin to create a distribution model for it, whether that\u0026#39;s through setting up ads or websites or whatever the case may be. Sound good. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:00):\u003cbr\u003e\nMm yep. Sounds great. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:02):\u003cbr\u003e\nAll right. So, uh, what the first one I have in mind is an ebook. Can you, I mean, most people know an ebook is, but can you give a few ideas or a few examples of what an ebook might look like for a church or how they could use an ebook as a form of content marketing? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:18):\u003cbr\u003e\nAbsolutely. So I\u0026#39;ll give some like real practical examples too, that, uh, I\u0026#39;ve personally helped create or that we\u0026#39;ve used. So, uh, one of our most recent one was the summer ebook, which I believe we probably talked about in a performer. Uh, and we\u0026#39;re about to launch our fall ebook and, uh, what these eBooks are designed to is for our next gen ministry at, uh, our current church. And that is really to help, you know, promote everything you can do with your kids, um, in the summer or the fall at the end of the ebook we\u0026#39;re promoting event. So for the summer one, it was to really promote, uh, summer jam, which is our version of vacation Bible school. And then now for the follow you book, we\u0026#39;re gonna be promoting trunk or treat, which, you know, we all know what trunk or treat is. And it\u0026#39;s just a good way to like, Hey, we have this resource for you. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (12:03):\u003cbr\u003e\nThat\u0026#39;s not all about who we are, but this resource can also bring you to us. Um, another good example is like, uh, you, Nick who\u0026#39;s, you know, a youth leader, you could create an ebook for your summer camp. Um, like, uh, mm-hmm, \u003caffirmative\u003e, here\u0026#39;s, uh, the summer camp checklist for every student, for every parent. Like you can create an ebook about that stuff. Or, um, for small groups you can create ebook about like, Hey, here\u0026#39;s everything you need to know about joining a small group or, um, you know, so on and so on and so on. So they\u0026#39;re just sit down and think of like, okay, what could I actually fill, you know, like 10 pages of, with some fun stuff and it doesn\u0026#39;t have to be like, copy extensive. It can honestly just be a lot of images checklist, but you have a ton of opportunity there. And it\u0026#39;s a way to get people to actually give you their email and their phone number mm-hmm \u003caffirmative\u003e and then we can reach out to them. And it\u0026#39;s also a good way to promote, Hey, this is what we have going on. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:00):\u003cbr\u003e\nYeah. So like, so on a workflow side, the ebook, we curated ideas for families. So all we did was we just sent out emails and texts to people who have young kids and say, what are things you know about? And then we just threw it all together in a big Google doc, and then we organized it. And so like a couple of fun things that we did within that was we did like a park list. So broken down by city or community, we just gave them names of good parks. Another thing we did was we created an ice cream trail, uh, so that families could have a, like a, a goal to try and hit every ice cream shop or whatever over the course of the summer. Um, and that, wasn\u0026#39;t a thing that was created. Like we just gathered different ice cream places. And then we created, uh, this quote unquote trail, you know, like, like when I lived in Cincinnati a couple years ago, there was a, an official like donut trail. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:58):\u003cbr\u003e\nAnd that, you know, that was a thing that was like actually known and marketed, but like this ice cream trail thing, like we just came up with this. Um, and then other thing we did was we made like a, we made like a scavenger hunt, um, in, in there about like different parks and stuff. So if you figure out like a local park or preserve or whatever, like try and find a caterpillar or try and find a leaf or whatever. And so theoretically you could print that out if you\u0026#39;re like a family and you could take that to the preserve with you or to the park, and then you could do your little scavenger hunt thing. And so I think, like to Matt\u0026#39;s point, what you\u0026#39;re saying is you\u0026#39;re like, this is the thing that provides value and it isn\u0026#39;t even a promotion of an event or a promotion of our church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:37):\u003cbr\u003e\nIt\u0026#39;s really just a way for us as a, as an organization to help support, um, families, you know, in, in this time to give \u0026#39;em something to do over the summer. Cause everyone\u0026#39;s looking for different things to do, you know, over the summer. And so, so you can do that. Yeah. That\u0026#39;s what we did, but you can do that all kinds of different things. So I\u0026#39;m gonna throw the link in there to, uh, our ebook into the show notes in case you wanna check it out. Um, but, and you might get subscribed to our email list as a result of that, but Hey, that\u0026#39;d be cool too. Um, anything else on eBooks, Matt? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:11):\u003cbr\u003e\nUm, no, I think that\u0026#39;s about all I have on eBooks, honestly. Uh, yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:17):\u003cbr\u003e\nHow \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:17):\u003cbr\u003e\nLong they use \u0026#39;em they\u0026#39;re really easy to make. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:20):\u003cbr\u003e\nLet me ask you this. So we, we crafted, we came up with all the content, right? Like here\u0026#39;s the list of things and then we organized it and then we handed it to you and you actually, you know, usually you outsource this, but this time you just created it, how long did that take you to create it? And where did you create it? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:38):\u003cbr\u003e\nUh, I created it in Canva cuz I just, uh, wanted to, you know, see what, what we could do with Canva. I\u0026#39;m not, I usually use Adobe and stuff for that kind of, uh, project. Um, honestly probably took about two to three hours to do the whole thing, um, of actual work it\u0026#39;s, I mean it took, you know, more time cause there was a lot back and forth and approval processes and all that kinda stuff, but uh, yeah. And then when can have cheap, you can do it for like 12 bucks a month and for the pro version of it and really create something nice, but you can use free version to make a pretty ebook. And if you really wanna get like creative, you do Photoshop and illustrator and um, put all in design. So, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:17):\u003cbr\u003e\nAnd last, last I checked, I think Canada has a nonprofit license for churches. So you can look into, into that and reach out about that. And so that\u0026#39;s a really great free resource. So, you know, theoretically from cover to cover, you did that in two to three hours. So anyone with even a little bit of design ability should be able to throw that together. Not, not too, it\u0026#39;s not too much work once you kind of get everything built together. So, um, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (16:43):\u003cbr\u003e\nYeah, you can work off a template. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:45):\u003cbr\u003e\nYeah, yeah, exactly. That\u0026#39;s one of the advantages of Canva. It comes with those things prebuilt in there. So mm-hmm \u003caffirmative\u003e all right. Uh, white pages, um, what, what are those and why are they useful? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (16:58):\u003cbr\u003e\n\u003claugh\u003e uh, white pages are honestly one of my favorite things to do in marketing, uh, and a white page is usually just an informational document that, um, can highlight features of like the church, your product, like whatever that looks like to whatever you\u0026#39;re trying to market, um, could be your services, uh, and what you can do with like white papers, which we, uh, I did when I was working at dare to share was, uh, we did a white paper for all the gospel advancing values, all a sudden values. So each value had a white paper for it and it was a, you know, a highlighted solution of like what those values looked like. And those were one of our greatest lead generators to get leaders, to become gospel advancing leaders. So, um, find that thing that you were like, okay, we could actually write an informational document about this. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (17:50):\u003cbr\u003e\nSo, uh, could that be, maybe you provide daycare at your church, like you\u0026#39;re, you should probably do a white paper about why your is a great solution for in the community, just to some there, um, maybe your church, uh, it takes a, you know, um, baby dedication very seriously. So why not do a baby dedication white paper to talk about like the biblical reasons behind that and what the difference between baby dedication and baby baptism is. And, um, especially in our culture, which is, you know, primary Catholic, that\u0026#39;s probably something that we should do so people can understand, like we\u0026#39;re not, we don\u0026#39;t really baptize babies, but we would love to dedicate your baby. And here\u0026#39;s the reasons why and stuff like that. So, um, you can really define those solutions. You could honestly do a white paper for all the ministries that you have going on. So we could do a student, uh, white paper. That\u0026#39;s all about like what students offers and uh, why, you know, students is a great opportunity. Um, and these can be long documents or they could be, you know, kind an infograph, uh, and I\u0026#39;ve seen both work really well. And the idea of the white paper is just to have another way to people download and get some more information from you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:01):\u003cbr\u003e\nHmm. So it, it sounds like this is like, like a PDF or something like that, that people can download. And then it, it is that what\u0026#39;s the reason why that is a good, uh, searchable or lead generator for people. What makes the fact that it\u0026#39;s a PDF? What makes it, um, what makes it so good for marketing, I guess on the back end? Like what makes Google find it? Or, you know, whatever. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:31):\u003cbr\u003e\nYeah. So you\u0026#39;re, there\u0026#39;s a couple things. So the big thing that\u0026#39;s gonna differ white paper from like the ebook or, um, even some of this other stuff we\u0026#39;re gonna talk about is a white paper is a lot of information usually, and people are looking for that for like, you know, uh, literally searching for that information they wanted. They\u0026#39;re trying to build trust within. You\u0026#39;re gonna build a lot of trust if people download your white paper, mm-hmm \u003caffirmative\u003e so the back end of Google, it\u0026#39;s gonna wanna like, so that conversion rate\u0026#39;s gonna be really high for the people that are searching for that, which Google is gonna like. Um, so it\u0026#39;s gonna be a little more, you know, specific to, um, what you\u0026#39;re creating the white paper for, but if people are searching for that, they\u0026#39;re gonna Mo you know, there\u0026#39;s probably like a 60% chance they\u0026#39;re actually gonna download it, which is way better than, you know, an ebook you\u0026#39;re probably looking at, you know, an 11% chance to download it if you\u0026#39;re, you know, on a good day. So, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:27):\u003cbr\u003e\nSo this is something that\u0026#39;s like a, a PDF document that you create your positional paper or stance or whatever, maybe with infographics and stuff like that on baby dedication. Why is it good to have all of that information in a downloadable, uh, nice looking PDF style thing, as opposed to all that, like all those keywords and words and verbiage sitting on a website. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (20:52):\u003cbr\u003e\nGreat question. So the big reason in my mind is cuz it\u0026#39;s a marketing lead for me. It\u0026#39;s a lead generator for me, so I can get people to download it. Um, and they\u0026#39;re gonna give their info and we know, uh, that because people are gonna wanna download it. If they\u0026#39;re searching for it, you\u0026#39;re more likely like that conversion rate is gonna be higher on it for those white papers. Uh, you\u0026#39;re also, um, we\u0026#39;ll get into content cluster and we don\u0026#39;t want, you know, uh, or pillar page. Uh, those are gonna be a little bit longer. Honestly, a white paper is usually about 2,500 words and I\u0026#39;ve seen pillar pages that are 30,000 words. So, you know, OK. It\u0026#39;s, uh, it could be very, it\u0026#39;s a little bit more digestible, but it\u0026#39;s a little bit bigger than the ebook. It\u0026#39;s more info. Um, it\u0026#39;s just kind of a next step for people. So if you are somebody that loves to write, um, you know, you\u0026#39;re a pastor that loves writing their sermons a lot, uh, and you are like, Hey, I\u0026#39;ve always wanted to write a little book or whatever the eBooks, a great Legion, but I wanna write like in depth about, um, something that\u0026#39;s going, some solution that we have at our church for, you know, maybe it\u0026#39;s for alcoholism or something. And you guys have great solution for that. You have ed, you might write a big thing about that and get that known. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:07):\u003cbr\u003e\nWell, I\u0026#39;m even just thinking about, like, we have a, we have like a, um, in person wall, you know, in our building. And one of the things we have a little pamphlet there and it\u0026#39;s just called like the guide to student ministry at our church. And I was like that right there with, I feel like the right like amount of like search terms and, and keywords and stuff like that. That would, that would be a great example of what we\u0026#39;re talking about here. Mm-hmm \u003caffirmative\u003e again, right? Like when we created it, we were only thinking about in person experiences. So only people that are gonna be in our lobby looking for it in our lobby, as opposed to also creating it and finding a place for it to live and exist on our website so that people can also find it there. It\u0026#39;s just it\u0026#39;s that switch. Right? It\u0026#39;s that flip of a switch of thinking like you, you, more than likely already have something like this because you\u0026#39;ve created a brochure or pamphlet or something like that. Mm-hmm \u003caffirmative\u003e so then turn that same piece of content into something that can go, um, on a website, like, like you\u0026#39;re talking about. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (23:06):\u003cbr\u003e\nYeah. And, uh, you we\u0026#39;ve started, I mean, you\u0026#39;ve probably seen this Nick when we were like staying at church on Sunday, but I don\u0026#39;t see a lot of people go to our physical walls without, you know, direction to so, uh, it\u0026#39;s not a good awareness piece, you know, I\u0026#39;ve had plenty of people come on, go what\u0026#39;s the student ministry about, I\u0026#39;m like, oh my goodness, we have failed, you know, give them more content to, you know, be able to figure out, you know, and identify these solutions for them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:35):\u003cbr\u003e\nDoes, does that, uh, dare to share, like, do those websites, do they still exist? Like could we link to them? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (23:41):\u003cbr\u003e\nUh, they should. Yeah, I can. I\u0026#39;ll uh, I\u0026#39;ll dig \u0026#39;em up. We just, we revamped the whole website since we did those. So I\u0026#39;ll just have to find where we re put those, so. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:50):\u003cbr\u003e\nOkay. Yeah. So I\u0026#39;ll give you a link to that. Give you a link to what the summer ebook looked like. Uh, the next thing is, um, blogs. Let\u0026#39;s talk about blogs. Blogs seem like, um, old news they\u0026#39;ve been around forever. So are they still useful piece of content marketing? Are they still worth our time? What, what would you say to that? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (24:08):\u003cbr\u003e\nUh, I\u0026#39;d say blogs are probably the lowest hanging fruit that anyone listens in this podcast could start, you know, um, doing right now. Um, and the reason I say that is cuz they don\u0026#39;t need to be long. Uh, if you get a consistent rhythm of blog writing, you\u0026#39;re gonna have consistent search. Uh, your SEO\u0026#39;s gonna continue to be updated. And also you\u0026#39;re gonna have, uh, consistent reason for people to continue to come back to you, which that\u0026#39;s the key of a lot we\u0026#39;ve talked about. We want people to just come back to us and we don\u0026#39;t want it to only be on Sunday mornings at church. We want to come on a Wednesday at work when they\u0026#39;re on their lunch break and go, Hey, I wanna check out what my church has going on with it. So, um, blogs are honestly one of the easiest things to start implementing right now and the traffic and the potential of a blog is still massive. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (24:58):\u003cbr\u003e\nSo a great example of this is Michael Hyatt, um, who, uh, if you guys don\u0026#39;t know who Michael I Hyatt is, you know, they grow up full. He, uh, he\u0026#39;s a designer, full focus planner. He was an SEO or a CEO at a book publishing company. Uh, he\u0026#39;s a hugely influential person in the marketing world and he started his entire company based off of blog writing, um, by giving like daily tips, um, like, uh, how to balance your day, uh, how to be a good boss, how to be a leader. Um, and he was doing that while I was a CEO. And then, uh, he turned that into an entirely functional company right now and full focus. So, uh, that is a great example of like what a blog can do for you. Uh, and blogs are just, uh, something that everyone can write, honestly, like it\u0026#39;s your voice, it\u0026#39;s your personality, that\u0026#39;s your opinion on it. So, um, and they don\u0026#39;t have to be long. Like you can write a, you know, 300, 500 word blog and that\u0026#39;s all you need. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:56):\u003cbr\u003e\nYeah. Great. So here, like, and Matt correct me if I\u0026#39;m wrong, but I feel like most like template website builders are sort of built on like a blog style, uh, idea, like it\u0026#39;s built with the idea of like posts. So it\u0026#39;s pretty easy for most church websites to create some sort of blog type thing where you just throw quick hitters of like your thoughts. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (26:19):\u003cbr\u003e\nExactly. And you, there\u0026#39;s probably not a lot. You need to change. You just gotta look at some formatting stuff. Uh, like I said, it\u0026#39;s gonna be a huge win for you. If you can actually start getting your blog going and be consistent, that\u0026#39;s the one thing you will say, don\u0026#39;t start a blog if you\u0026#39;re not gonna be consistent and you\u0026#39;re not gonna write it. So if you\u0026#39;re gonna commit to a blog, say I\u0026#39;m gonna have a blog up every day. Like every Tuesday at 10:00 AM, make sure it\u0026#39;s up every Tuesday at 10:00 AM, cuz that\u0026#39;s gonna help also, uh, unlike the algorithm side of things. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:50):\u003cbr\u003e\nWhat\u0026#39;s a good, what would be a good recommended rhythm? Would you say for someone who\u0026#39;s gonna blog? How often, how frequent all that stuff? How long? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (26:58):\u003cbr\u003e\nYeah, so I would start once a week, you know, get your, your toes wet, your fingers warmed up as you\u0026#39;re typing for. Um, uh, and I would pick a day that you might see that might be the best day for traffic, for you at your, uh, at your church. So like for us, we have found Thursdays at, you know, 9:00 AM to be the best time to post anything. So, uh, that\u0026#39;s when we would post, uh, you know, a new blog or whatever. Um, and then, uh, as you like start building your blog up or if you\u0026#39;re like, Hey, this is something that I could definitely add more to start doing two a week or three a week. Um, you know, Michael Hyatt was doing one every day, which that\u0026#39;s pretty, that\u0026#39;s pretty intense. So I mean, if you have the time to do that and you wanna do that and you have the drive to do that, go for it, but I would just start with one at day right now and then build on there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:46):\u003cbr\u003e\nAll right. Great. So let\u0026#39;s talk a little bit then Matt, about podcasts. Um, are, I feel like podcasts similar to blogs have been around forever? Are they still like a useful marketing tool? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (27:59):\u003cbr\u003e\nOh, absolutely. Yeah. If people are, wanna find a topic, um, they\u0026#39;re gonna, um, traditionally look for podcasts now, especially the younger demographic. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:09):\u003cbr\u003e\nYeah. What was like, what was the, what was the stat hubs stat came? Hub spot came out with a couple of weeks ago or months ago about, uh, the average, average American or average person listening to podcasts. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (28:22):\u003cbr\u003e\nYeah. So podcast listeners. So those are people that send a podcast, 84% of them listen to eight hours or more podcast a week. You have 78% of Americans are aware of podcasts and almost 60% of people in America listen to podcasts. So, um, a lot of people are, I mean, podcasts are continually to grow. Um, I mean younger people, it\u0026#39;s definitely something that they do to pass the time now, especially on commutes and walking and, um, runs and working out and all that kinda stuff. And then, uh, you, you know, older people, old, older generations are starting to, you know, jump on the podcast bandwagon. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:01):\u003cbr\u003e\nYeah. So do you think that it\u0026#39;s just recording your sermon, throwing it in on a podcast? Is that what you\u0026#39;re recommending here? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (29:09):\u003cbr\u003e\nUh, I mean that, that\u0026#39;s where you can start, honestly. I mean, that\u0026#39;s not gonna give you, you know, the traditional traction of a podcast, uh, just because, you know, you\u0026#39;re only gonna get people that wanna listen to your sermon at that point. They\u0026#39;re not gonna necessarily be searching for like that topic for help. So, so like creating a parenting podcast or like an interview type podcast where people are like, Hey, I\u0026#39;m kinda looking for this kinda thing, but it is a good place to start and you already have the content. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:37):\u003cbr\u003e\nYeah. Yeah. Um, crossroads in Cincinnati, uh, they have a like almost entire podcast network. Um, and I was I\u0026#39;ll link to it in the show notes, but I was scrolling through it the other day. And so like, their pastor\u0026#39;s name is Brian to, so they have a podcast called the aggressive life with Brian to then they have one called freed up it\u0026#39;s about money. Then they have one called you can do this and it\u0026#39;s a parenting podcast. And then they have one called, um, IKR question mark. It says real conversations with real women. One called I love Cincinnati, one called too long. Didn\u0026#39;t read. And that\u0026#39;s like a cliff notes version of like the Bible one called man skills, one called spirit stories. Um, so yeah, like they have what, whatever that is like seven, eight, something like that podcast summer, obviously. Right. I love Cincinnati. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:32):\u003cbr\u003e\nThat\u0026#39;s very like regional to them. And so it\u0026#39;s just a podcast about yeah. Cincinnati and showcasing the best things about there. And, um, he, he does interviews with interesting people from Cincinnati and then they got one on like just the Bible, like, Hey, maybe the Bible, isn\u0026#39;t something that\u0026#39;s a regular rhythm or discipline to your life, but here\u0026#39;s a quick hitter of, of different books, different chapters, you know, stuff like that. Um, so I, I I\u0026#39;ll link to that in the show notes, but I love their approach to that. Cuz I think like you said, a lot of people are just starting with just the sermon. Um, and obviously crossroads is a big church, so they have a lot of resources to make some of these things happen, but you can begin to start thinking and looking and seeing ways that you can create other topics or other podcasts that might be interesting. And it\u0026#39;s honestly, man, yeah. This is like episode what, seven or eight for us like this isn\u0026#39;t been that hard. Like it\u0026#39;s actually really fun. \u003claugh\u003e no. And \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (31:27):\u003cbr\u003e\nSo fun. It\u0026#39;s easy and it\u0026#39;s yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:30):\u003cbr\u003e\nYeah. You\u0026#39;re just having a conversa conversation. We\u0026#39;re just recording a conversation, you know, between you and me. And so if you can get two people that don\u0026#39;t sound awkward on a microphone, like which is in a church is probably pretty easy because you get people that stand up talking to microphones all the time. So that that\u0026#39;s not that that, you know, far off of a skillset of what they probably already have within their repertoire to do exactly. So. Yeah. Yep. Um, and then out of that, uh, one of the things that, uh, I think I\u0026#39;ve heard you recommend is transcripting those so that you can get all the words onto a website \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (32:09):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e yep, absolutely. Uh, highly recommend doing transcripts, uh, cause everything we\u0026#39;ve talked about over the last half hour or so is all, you know, searchable terms. So, and you can do, there\u0026#39;s plenty of transcripting services out there that are fairly, very cheap to, you know, that you could just upload your MP3 two and they\u0026#39;ll transcribe it for you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:31):\u003cbr\u003e\nYeah. I mean basically every time we do this, it\u0026#39;s anywhere from 30 to 40 minutes and a AI subscription service through rev.com, um, will basically give me this transcript for anywhere from eight to $10. And so that\u0026#39;s not super expensive. You, you put that along with the link to the podcast, whether you\u0026#39;re using a hosting service or you\u0026#39;re hosting it directly on your own website, um, and boom, there you go. You got all the words from it and you know, sometimes they messed stuff up. Like they spell my last name wrong every time. Yeah. But that\u0026#39;s the catch go change it. Solos deal. Well, no, they put a Y in it when I say Clason it\u0026#39;s there\u0026#39;s no, Y a Y so \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (33:13):\u003cbr\u003e\nWhatever to call you, it says calling Nate Clauson. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:17):\u003cbr\u003e\nCause you know how everyone says the word Jason and Mason, right? Like that\u0026#39;s, that\u0026#39;s how you\u0026#39;re supposed to say those words too, obviously. Sorry. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (33:26):\u003cbr\u003e\n\u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:28):\u003cbr\u003e\nAll right. Uh, pillar pages. What are those? We talked about those a little bit last time. So if you, if you didn\u0026#39;t listen to the last episode, go back and listen. We went pretty, pretty nerdy and pretty in depth on those. But for those that weren\u0026#39;t here, give a quick, give a quick hitter of what those are and the purpose of them, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (33:45):\u003cbr\u003e\nUh, pillar page is a page specifically designed to help with SEO. Um, so search engine optimizations, and it\u0026#39;s a large page also known as a content cluster of lots and lots of copy and information about something that\u0026#39;s searchable. So good example of this is that we, uh, we\u0026#39;re working on a pillar page right now at our church called, uh, the everything you need to know about Christian Small groups. And we identified those search terms. And now we\u0026#39;re gonna just write a bunch of content all about that. So, um, and that\u0026#39;s gonna be, you know, a pillar page to help drive traffic to our find your people stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:24):\u003cbr\u003e\nSo let\u0026#39;s pretend that you are marketing genius. You are sitting here or you\u0026#39;re at least marketing interested. You\u0026#39;re hearing this. You\u0026#39;re like, yes, yes, yes, yes, yes. But you are like multiple steps away from decision making. You are not the senior leader in your church and you go to your senior pastor and you experience some form of opposition. How would you Matt advise that person to enter into said conversation about one of these things? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (34:58):\u003cbr\u003e\nJust any of them? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:00):\u003cbr\u003e\nWell, yeah, let let\u0026#39;s hit \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (35:02):\u003cbr\u003e\nPillar \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:03):\u003cbr\u003e\nPages. Let\u0026#39;s hit it from a no from, from all of \u0026#39;em. All of \u0026#39;em. Yeah. Let\u0026#39;s hit it from a high level. So you\u0026#39;re, you\u0026#39;re not the, you\u0026#39;re not the decision maker, but you want to, how do you go about convincing your senior leadership that content marketing is worth doing? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (35:19):\u003cbr\u003e\nYeah. Uh, I would go to your senior leadership with just a lot of this information we talked about. So, you know, a big way I started pitching a lot of the stuff, you know, at a current church is a lot of the stats that, you know, we\u0026#39;re seeing, um, in the marketing world. So, uh, we know how effective content marketing is and how it can actually, you know, nurture our, uh, congregation. I, um, for your church, it could be the blog. It could be the podcast. Um, really depends. So, uh, I would go in with that in mind, go in, um, with change management in mind. So just, you know, go in and, uh, talk about, uh, what you\u0026#39;re seeing, what the goals are and why you can do it and how you\u0026#39;re gonna be able to do it, uh, is my best advice for all that it is gonna, can be kinda challenging, especially if you have, uh, older church and older, uh, executives on your team to kinda pitch some of this stuff. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (36:25):\u003cbr\u003e\nUm, um, especially some of the stuff that, you know, they might not see instant gratification from. So like a podcast you\u0026#39;re not gonna see instant numbers from, it\u0026#39;s something that you put time, money and effort into. That\u0026#39;s gonna take, you know, um, a while to actually build your community up. But once it\u0026#39;s built, it\u0026#39;s usually pretty solid. And people typically once they\u0026#39;re, you know, in the world of a podcast or whatever they can, uh, um, they stick around. So that\u0026#39;s just the kinda stuff that you need to come in, ready to answer. So pick something that, you know, you can succeed at that, uh, can give you some fairly quick wins. Um, and then, uh, just be able to talk about that with that change management in mind. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:00):\u003cbr\u003e\nSo let\u0026#39;s, let\u0026#39;s, uh, keep, let\u0026#39;s do this super quick, but let\u0026#39;s pretend that you, uh, got approval to do one of these things. And in one month, what would be a win? I wanna just go through each of these. I want you to just lay out what you think a win might look like. So what would be a win if in one month you launched an ebook, what is a, a measurable win, something that you can point to your, your boss about like, Hey, look at this, this is what we saw. This was a win because blank happened. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (37:31):\u003cbr\u003e\nHow many new people downloaded your ebook \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:34):\u003cbr\u003e\nAnd \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (37:34):\u003cbr\u003e\nDepending on the size of your church, that number is gonna vary. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:37):\u003cbr\u003e\nSure, sure. Sure. What about white page? Same thing. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (37:41):\u003cbr\u003e\nUh, white page. Yeah. White papers, probably pages. I would say the same thing is, uh, probably how many new people actually downloaded it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (37:49):\u003cbr\u003e\nOkay. How about a blog, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (37:52):\u003cbr\u003e\nA blog? I would just say how many, uh, people have read your blogs so you can actually get those stats, you know, you don\u0026#39;t want people skimming it, um, not, or just bouncing away from it. So like actually having that bounce rate low and that read rate high on it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:06):\u003cbr\u003e\nOK. Podcast, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (38:09):\u003cbr\u003e\nUh, podcast, it shows, uh, how many people are listening to it and these don\u0026#39;t need to be new people. Like I said, a podcast is really gonna start with your and then grow \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:18):\u003cbr\u003e\nAnd then pillar page, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (38:21):\u003cbr\u003e\nUh, pillar page is going just be how many people clicked on the page that\u0026#39;s SEO related. So the bounce rate could be really high, but if you get someone stuck on for also biggest of that in mind. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:35):\u003cbr\u003e\nYeah. Okay, great. Um, alright. So you\u0026#39;re a small church. You don\u0026#39;t have anything of any one of these things and we just hired you to be our marketing consultant. What would be your number one project that you\u0026#39;d say, Hey, do this to get started, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (38:53):\u003cbr\u003e\nLook at this, the stats and who your congregation is and who your target is. But, um, most 90% of the time, I would say blog or podcast, just because it doesn\u0026#39;t take a lot of extra effort on your end, um, podcast. You\u0026#39;re gonna have to do a little bit editing, of course. Um, and the blog, you know, you\u0026#39;re gonna have to set that up and, but the time commitment\u0026#39;s a little bit less than some of these other things. And ebook is a quick way to get, you know, huge, uh, like to not get huge numbers, but to start seeing some of the new numbers come in a white paper, you\u0026#39;ll have better, stronger leads. And then, uh, you know, a pillar page is a massive project. I wanna reiterate that there\u0026#39;re a lot of work, so, um, but they won\u0026#39;t give you the most traffic to your website. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (39:33):\u003cbr\u003e\nWell, and I think like, if you, if we\u0026#39;re thinking about this from like an in person ministry strategy, like everything you do for in person requires a lot of work. Like I\u0026#39;ll just say, as a youth pastor, I have to build an entire schedule for an entire semester. I have to recruit in, uh, secure several different like locations, host homes, small group leaders, get them screened, um, create like a theme for every week and teaching and content and all these different things. Like there\u0026#39;s a lot of work to be done. And so mm-hmm, \u003caffirmative\u003e um, like just because what we\u0026#39;re talking about here in, in like digital form is a lot of work. It doesn\u0026#39;t mean it\u0026#39;s, it\u0026#39;s not worth it, or you should only take the easy way out. It just means that you also have to set up all the infrastructure and framework to make it work too. And once you do, mm-hmm, \u003caffirmative\u003e, it\u0026#39;s gonna be worth your while, but you have to have someone who cares about it and keep it going. Just like you have someone who cares about your student ministry, just like you have someone who cares about your women\u0026#39;s ministry, keeping those things up and running and keeping them organized and brought together and the framework built and all the same types of things that we\u0026#39;re talking about here. Like, it is a lot of work, but it\u0026#39;s also worth it. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (40:47):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e exactly. Yep. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (40:49):\u003cbr\u003e\nSo, so last thing, Matt speaking around this idea of organization, like all these things are a great idea, but how like, like, especially like eBooks white pages, like you\u0026#39;re trying to capture emails. And so what is the best way to get your, get the word out there with these things? Um, is there like, cuz you, you know, you wanna do some sort of like email marketing type of thing and your church may have that may not mm-hmm \u003caffirmative\u003e but so you\u0026#39;re gonna want to grab people\u0026#39;s names, grab people\u0026#39;s emails. Um, you\u0026#39;re gonna need websites. Like what is the best distribution method? Is it advertising E like talk through it, just like that entire process from, um, getting it out there on Google, getting it, getting it out there on Facebook for ads, getting people to click on your thing, getting people to put their name in, um, where\u0026#39;s all that stuff go, how\u0026#39;s it how\u0026#39;s doing. How do you keep it, keep all these things, uh, all these parts of the machine moving and working together. What\u0026#39;s the best way to do that. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (41:50):\u003cbr\u003e\nYeah. We could do a whole episode about advertising, probably a couple episodes, honestly, cause it\u0026#39;s such a beast. Um, and distribution in general, but I would say like to get you started, I\u0026#39;m just gonna give you a soft answer since we\u0026#39;ve already given you so much info in this one is social media. So just do what organically on social, figure out what your delivery method is. So if you wanna, you know, do MailChimp, I don\u0026#39;t know what your church has in place right now. So if it\u0026#39;s a that you have, or, um, maybe you\u0026#39;re doing a hub or you have rock RMS, whatever that you\u0026#39;re capturing people already. So you have some way that you\u0026#39;re capturing emails already. There\u0026#39;s probably a form option that connects to that, that you can deliver PDFs for. Um, I would say probably nine times outta 10. That\u0026#39;s probably true. So, um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (42:42):\u003cbr\u003e\nWell in most of those, most of those, whether, yeah, most of those, whether you pay for them or not, um, you know, cuz there might be churches here that don\u0026#39;t, that don\u0026#39;t have those things built yet, you know? So you gotta, you gotta land something as a distribution. So figure that out. There are some free ones, but it they\u0026#39;re all gonna be limited until you start paying for \u0026#39;em. And so if you\u0026#39;re not already paying for one, you can go find a free one, but it, it may take some time to find one that works for free because certain features like automatic, like opt-ins with automatic email triggers, like that often costs a little bit of money, you know? So you just have to be yeah. Kinda aware going into that. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (43:23):\u003cbr\u003e\nYep. Oh absolutely. And, and that\u0026#39;s, and then just post that on social to start out and get people to share that organically. Um, especially if you, like, I don\u0026#39;t have any money for advertising. Don\u0026#39;t worry about advertising right now. So start with some organic, um, ways to do that and build up your social presence, which will help you when you get to the advertising stage and you might have budget. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (43:47):\u003cbr\u003e\nHmm. Yeah. And you can, I mean, think about it. You you\u0026#39;re in an organization, no matter like, even if you\u0026#39;re under a hundred people like that, you have uh, 50, 75, whatever raving fans about you. So ask for their help to get the word out because how many times Matt do you and I like make a decision based off of a word of mouth recommendation, more than Yelp mm-hmm \u003caffirmative\u003e more than the stars on Google. Like if you tell me about a good restaurant, like I\u0026#39;m gonna trust you way more than a restaurant with 505 star reviews. Like I just am. Yep. Cause it that\u0026#39;s just, that\u0026#39;s just how our brains work for one reason or another. Like we don\u0026#39;t all the other people that we don\u0026#39;t know don\u0026#39;t matter as much to us. Um, but, but you tell me about a good restaurant. I\u0026#39;m like, yeah, I\u0026#39;ll try it, you know? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (44:34):\u003cbr\u003e\nYep, exactly. Yeah. So keep that in mind. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (44:37):\u003cbr\u003e\nYep. For sure. All right. Any listen, tons of stuff here. Um, we\u0026#39;ll try to link all the different examples that we put in there, uh, in the show notes so that you can see, cuz I don\u0026#39;t know about you, but I\u0026#39;m visual. So we\u0026#39;re talking about eBooks. I wanna show you an example. We\u0026#39;re talking about white pages. I wanna show you an example. Um, but any, any other like last parting thoughts around this stuff, Matt, that you have before we, before we sign off? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (45:02):\u003cbr\u003e\nUm, no. I mean pick one of these and go, try to, you know, start brainstorming some ideas to get it done. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (45:10):\u003cbr\u003e\nLove it. All right guys. Good luck. Let us know how it\u0026#39;s going. We\u0026#39;d love to hear from \u003ca href=\"mailto:you@hybridministryontwitterhybridministry.xyz\" rel=\"nofollow\"\u003eyou@hybridministryontwitterhybridministry.xyz\u003c/a\u003e is the website and uh, we\u0026#39;d love for you to subscribe to this podcast. Give it a rating, give it a review. And if you found this helpful man, please share it with a friend. Uh, same thing we just said, let people know you found this helpful. So until next time we\u0026#39;ll talk to you later. Bye guys.\u003c/p\u003e","summary":"In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry?","date_published":"2022-09-01T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/0ea1c7c6-d5e3-4eb2-8a03-9151011eac81.mp3","mime_type":"audio/mpeg","size_in_bytes":43970996,"duration_in_seconds":2741}]},{"id":"6a6090dd-4b25-4036-91e9-d7ba1124a09e","title":"Episode 006: Findings from Barnas Future of Hybrid Church ebook","url":"https://www.hybridministry.xyz/006","content_text":"In today's episode, Nick and Matt chat through Barna's Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!\n\nSHOW NOTES\nBARNA E-BOOK BEING REFERENCED\nhttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\n\nPILLAR PAGE EXAMPLE\nhttps://www.typeform.com/blog/guides/brand-awareness/\n\nCROSSROADS ONLINE PLATFORM\nhttps://www.crossroads.net/watch/\n\n//BARNA EBOOK FINDINGS\n51% of All US adults did not watch an online church service during COVID\n18% of Practicing Christians did not\n\n67% of churched adults now have an online option when their church didn’t have one before\n\n90% primarily engaged with the same church they were committed to before COVID\n\n78% of church dropouts are waiting until services go back to normal before they return\n\nChurched Adults (36%) and Home with kids under 18 (41%) struggle to focus during online church\n\n//DO YOU USE THE INTERNET FOR FAITH PURPOSES?\nPracticing Christians - 66%\nChurched Adults - 56%\nDropouts - 36%\nChurched Gen Z - 67%\nChurched Millennials 64%\nChurched Gen X 58%\nChurched Boomers 42%\n\n//AFTER COVID WILL CHURCH GATHERINGS FIT YOUR LIFE?\nChurched Gen Z \n37% say both\n13% say primarily digital\n41% say physical\n40% say both\n13% say primarily digital\n42% say primarily physical\n\nTIMECODES\n00:00-1:43 - Intro\n01:43-02:57 - Findings from Barna Study on Hybrid\n02:57-07:30 - 51% of US adults didnt' watch service online during COVID\n07:30-12:36 - 67% of churched adults now have an online option\n12:36-21:16 - How to set up a pillar page\n21:16-23:08 - People stayed committed to their church during COVID\n23:08-24:38 - 78% of dropouts are waiting until it's normal to return to church\n24:38-28:08 - It's hard to remain focued while watching online\n28:08-30:35 - Using the internet for Faith Purposes\n30:35-32:46 - Post COVID church attendance survey data\n32:46-34:35- Outro\n\nTRANSCRIPT\nMatt Johnson (00:01):\nFor young, I wanna be for forever young. \n\nMatt Johnson (00:08):\nHey  \n\nNick Clason (00:11):\nWell, good morning. And hello everybody. Welcome to another episode of the hybrid ministry podcast. I am your host, Nick Clason alongside my great friend cohort. Compadre, Matt Johnson. How you doing this morning, Matt? \n\nMatt Johnson (00:27):\nDoing great, man. I'm a little tired, you know, have a newborn in another room. So that's been, uh, exciting, but you know, I'm, uh, worn out  but you know, it's beautiful and it's a great thing. So \n\nNick Clason (00:40):\nYou're worn out. So let's talk about digital ministry to just reinvigorate you. \n\nMatt Johnson (00:47):\nI'm in \n\nNick Clason (00:48):\nLet's, uh, real quick, like what are like the, like, what's the number one, most surprising thing about a newborn for you? \n\nMatt Johnson (00:56):\nOh man. You know, the most surprising thing is how fulfilled I am. Um, you know, I, the second I've met her, I cried and you know, there's been multiple times I've been holding her and I just start crying. I'm like, this is really weird. Never thought fatherhood would hit me this way. And I think it just goes, you know, I lost my dad a few years ago. So like just layers of like who I am to this little thing that I'm holding, you know, that doesn't even have any idea what's going on in the world. \n\nNick Clason (01:23):\n yeah. Yeah. That's that's awesome, man. Well, we're super happy for you, but obviously everybody wanted you back because, uh, you know, they missed, they, they missed you. Laughs. And they had just listened to me and that was boring so well, yeah. That's amazing, dude. So super happy for you. Um, today, uh, you know, Barna recently came out with a, an ebook, um, on the, I don't remember the exact title of it, but we'll link it in the show notes, but the findings in this new world of hybrid ministry and I dude, I promise you, right. We had this name before we knew about their ebook. \n\nMatt Johnson (02:06):\nSo yes, \n\nNick Clason (02:07):\n, we're technically not stealing from them, but they did release before us because, uh, we didn't have our crap together enough to get this thing up and off the ground. \n\nMatt Johnson (02:16):\n \n\nNick Clason (02:17):\nSo , so it looks like we're stealing from them, but we promise we're not. So I was reading through that, uh, just the other day and there were just some statistics that kinda, um, I found interesting and I just wanted to share them and then us just kind of go back and forth and talk through 'em a little bit. So, um, you know, you and I were obviously promoting this idea of digital and physical ministry calling it hybrid. Uh, and so there are a couple of things that I found interesting that feel like maybe they're not, um, leaning towards hybrid or digital ministry being a good strategy. The first one is this 51% of all us adults did not watch an online church service during COVID. Um, and 18% of practicing Christians did not. So COVID hit a practicing Christian, almost 20% of them never even tuned into an online service. So those statistics right there, Matt, is there anything concerning with that? Like as you and I are like pushing for this idea of hybrid ministry, are, are we like, well, yeah, but people don't even really want it. That's, that's kind of how I would read that statistic. \n\nMatt Johnson (03:31):\nYeah. I, uh, personally I'm not concerned mostly just cuz of the demographic and the ages that this did. I mean, it's not just, you know, millennials that they're pulling out in this stat, it's all adults. So you're gonna have boomers, gen X all in there too. And we know historically that they don't want to really tune in online. Um, I will say, I mean, if only 20, if 20% of practicing Christians did not tune in, I mean that means 80% did tune in at some point, which I mean that excites me. Um, cuz that means majority of people are trying to tune in. Um, and I also do, uh, if all us adults and 51% did not attend a church service of like everyone in the us, I, I mean might be the optimist I me, but that, that tells me 49% of people at least, you know, checked out a service at some point. So that's exciting. Uh, yeah. Which, you know, that's kind of correlates with the numbers that we have seen and you know, practicing religion anyway. So, um, I \n\nNick Clason (04:31):\nMean you can paint them as negative. Right. But there's also the other side too, which is there, there is positivity in it such depends, I guess how you wanna look at it. \n\nMatt Johnson (04:40):\nYeah. And I would just say like, don't get discouraged just cuz 20, you know, about 20% of practicing Christians did not because I would say, you know, that's probably the 20% of people that regardless never will. \n\nNick Clason (04:52):\nYeah. Well and one of the, I mean, gosh, one of the things we've noticed in our church is that, um, COVID hit and we lost contact with just a lot of people. And so mm-hmm, , that's probably a nationwide phenomenon as well. Um, especially depending on the size of church, you know, you and I obviously work at a pretty large church and so it's, it's harder for us to have contact with every single one, uh, of the people, you know, that, \n\nMatt Johnson (05:16):\nThat least, yeah. Something else that I would ask, seeing the number start to cut you off. Nick is no, \n\nNick Clason (05:21):\nYou're good. \n\nMatt Johnson (05:22):\nUm, how were, were these churches that these 20%, 18% did not get practice online? Is that because they weren't communicated well to, um, were the, were things not implemented quick enough for them? So, you know, they were like, you know, they get out their habit habit of I'm gonna go attend church, which I think that could definitely be part of that factor too. I mean, I think in my grandpa's church who, you know, runs a small Methodist church of 20 people and they try to do online and it was him in his kitchen, but you know, his congregation is primarily 60 to 80 years old, so they're not gonna really go on Facebook to watch. \n\nNick Clason (05:58):\nSo yeah. I also think that, um, what you and I are proposing and talking about in the life of this podcast is not an online church service. No like that it be an element to it and it could be an element to it. But I think we're trying to actually create a more dynamic and robust, um, framework for hybrid ministry. Exactly. Because I do exactly that people do like the, the X factor of the church is the fact that we gather together and we create real authentic community. Like, yeah, that's what sets us apart. We're not just a content machine. And so the con the converse of that is that if the church is just a content machine, like if we're not doing it well, or, um, like if we feel like we should have to compete with the world, we may lose out on that, unless we have something that's uniquely different and we do, and that's Jesus and that's community, but so how do we take those things that uniquely set us apart as the church and create something hybrid in that? \n\nNick Clason (07:08):\nAnd so while some of these stats may look, you know, cryptic or whatever, for what we're proposing, I would argue that we're saying, yeah, stream your service, but also, like don't only stream your service and call that your digital presence. There's so much more to a digital presence, just go back and exactly all the things we've, we've talked about in the week, the episodes before, so, okay. Yeah. So then, uh, 67%, um, of church adults now have an online option and when their church didn't have one before. So if anything, what we've seen now is that COVID has ushered the church, you know, into this new, this new phenomenon. I think in my dad's church, not the one he's at now, but the one that he was at when COVID was going on. And, uh, they, they did have a live stream, but dude, like I think that their live stream was someone setting their iPhone up in the balcony. \n\nNick Clason (08:06):\nAnd like, that was how they live stream, you know, and they're not super produced even now, but they did, like, they did grab a couple of, you know, elements to, to boost their live stream. And so they now do like lower thirds instead of just like just putting the phone up and hoping that people can see the screen and, um, like stuff like that, you know, to make themselves a little bit more, uh, online savvy. And so I think a lot of churches went through some sort of online iteration. And so now that you have the hardware and the software, and maybe even some of the soft skills, like the know how and how to set this thing up, it now gives the ma you know, the overwhelming majority of churched adults, an online option that they didn't have before. And so yes, stream your service, but also what are different ways, Matt, that you could even see them packaging that, um, that content, that audio, that video to create hybrid, you know, elements throughout their week. \n\nMatt Johnson (09:08):\nYeah. I mean, there's a lot of different ways you could, um, package it, but what are the best ways right now I'd say is to just get some of that short form content out of that live message. Um, we've talked a lot about that, especially if you're trying to hit the millennial gen Z. Um, there actually was just another study that came out that said the best way to reach that. Um, millennials in general is video that's under 60 seconds long. So, um, if you could figure out a good way to like package, I don't know, 62nd clip with a, um, let's say a 200 word blog or 200 word write up about it. And you could package that as a, Hey, our weekly recap or whatever. Oh yeah. I don't know if you watch baseball at all. Um, but, uh, one of my favorite things about baseball right now is like, if you tune into a game late, especially on specifically on YouTube TV, it gives you a six inning recap of, or like whatever inning you're coming in of all the plays you've missed, which I, uh, that's something I personally love, cuz I can catch up on my baseball games really quickly. \n\nMatt Johnson (10:09):\nBut so do that for your sermon. Like do a, Hey here's our sermon recap for the week you give it in content short form. Um, and let me know what's going on with, uh, whatever you got going on in, at your church that week. Uh, that's the probably gonna be the best way to reach millennial and gen Z right now. \n\nNick Clason (10:27):\nAnd do you think Matt that like obviously, well, first of all, baseball's boring. If you can catch up on a game in 60 seconds, that's my take on it, but uh, would you suggest that the best way to do that would be through, um, like maybe TikTok or Instagram, but are you saying like throw that on like a mobile friendly, um, website or like a page on your website? That's like maybe a blog page that's dynamic, that's moving, that's being updated. Um, and then that, is that the way to do it, send it out via email, like what would be your distribution? Like that's a great concept. I love that. I don't even know if there's churches really doing that in the iteration that you're explaining, but how would you, uh, suggest a church if you know, we hired you as our marketing manager, how would you suggest a church set that up technically on the backside? Does that make sense? \n\nMatt Johnson (11:16):\nYeah. No, all of the above are great options. Um, the big thing, so here, well, let's go through all the avenues. So Instagram TikTok, you're gonna have broader reach. So if that's what you're trying to get, go for that email, you're gonna have your best reach. So, uh, Seth goin always talks about how your email list is like your gold. Um, if you get really good people on your email list and they're engaged, like that's your cream of your crop, they're gonna be hot no matter what. So, um, that's a great way to distribute, distribute it, but we also know it can be a challenge to get emails. So, um, if that's not, you know, uh, something that you have built, you don't have a CRM or anything built on the back end or a data management system. I would, okay. Let's all right. What's next website, which this could easily be a pillar page or a cluster topic of like, Hey, you're serving recaps and all that SEO is gonna drive your website. The video content is gonna weigh higher on Google and you can just continue adding stuff to that page of like here's our sermon recap page. And that page will just be built out more and more. And if you can just imagine this page, that scrolls forever, and you have a nice little table of content at the top that you can like jump around and stuff. That's gonna weigh very high on SEO. So, um, so which we are actually seeing currently with Google, \n\nNick Clason (12:36):\nSo let's get super nerdy on a pillar page. So I know what that is. Cuz you told me what it is, but I didn't know what it was till you told me what it was a couple of months ago. So first of all, what is a pillar page? \n\nMatt Johnson (12:47):\nSo a pillar page is just a fancy term of like, okay, you've pick a topic. So let's, let's uh, let's talk about small groups. Small groups is always a great, uh, no let's do youth ministry since you're a youth leader. You knows. There we go. Let's now we're talking the finals, let's go into the world that we know. Yeah.  so let's say we created a pillar page. That was everything you need to know about, uh, youth ministry in 2022. Um, so we titled that page specifically to be some of those search terms that you're gonna have. And then that pillar page should just be built out of like the who, what, when, where, why, how so, but blogs, curated content. And when I talk about curated content, I think that confuses a lot of people cuz they think, oh, we're just gonna, um, take content that we have or whatever, and just re put it on there. \n\nMatt Johnson (13:31):\nYou can do that. But when I'm seeing curated content, I'm talking about other people's content and doing back links for them too. Mm-hmm  um, that helps you weigh higher on SEO. Um, and also on this page should be, uh, you know, copy about like, okay, this is everything you need to know about youth ministry. And then on there you could have your video tutorials, you could have, um, white pages ebook. So it's everything that you're gonna release about a topic on one page. So the Google term of it is a content cluster, which it's like a cluster of all the content you have. The pillar page is what the marketing term is that you're gonna hear a lot for it. Um, so if you created, uh, let's say life, church recap page, and on that recap page, it's just everything that life church has done, you know, over the last year. And it's a recap of all their sermons. It's a play by play or whatever. You're gonna weigh higher on SEO when people are searching for like, okay, I'm looking for, how do I deal with anxiety? And if you had a sermon about anxiety, that's gonna weigh higher on that page for you. \n\nNick Clason (14:40):\nThat's great, man. So here's my question then as someone who's a novice, as it comes to like internet, uh, website development and all that stuff, obviously if I pay for developer, I'm gonna gonna get this done. Right. But let's pretend I don't have the money to do that. Or I might just, you know, waiting into this now for the very first time, uh, how, like, can you set up a pillar page? Like, is there like a pillar page for dummies? Is there like a couple of things that they can do through like a basic square space, Wix or WordPress site that will get them at least on the right path? Cuz maybe, you know, someone's listening to this and they're not the senior leader. They don't have the authorization to spend the money, but they believe in it. And so they want to take it on as a pet project, but they need to prove to their upper level leadership or their senior pastor that this is valuable. Can you give someone in that boat, any sort of like tips on how to get some of that stuff up and rolling? \n\nMatt Johnson (15:31):\nYeah, definitely. You can a hundred percent create a pillar page through, you know, WICS or Squarespace or something. Um, you're just gonna be limited by, uh, the fact that you're in a template, which is okay. So I want to be very clear about that. Like that is okay. Um, it's just gonna be laid out how Squarespace really wants it laid out or Wix wants it laid out. Um, \n\nNick Clason (15:50):\nAs opposed to the custom, like I want it, I want this feature, like you can't ne maybe necessarily accommodate that. You're just stuck in the template. \n\nMatt Johnson (15:59):\nYeah, exactly. So if you're like, Hey, I don't like how this jumps to there. You're not gonna really be able to finesse around that, but that's okay if you're just getting started through pillar page, cuz really a pillar page is meant to just be a really long content cluster. So just start adding everything you have on there and just lay it out in a logical sense. So don't uh, just throw stuff willy-nilly on it. Like don't go from like what this is about to, this is how you do it then to the why, like you need to start with like, you know, why and the what, and then go to the how, like, just like a story you don't just go straight to the climax of it \n\nNick Clason (16:38):\nAnd, and let, let's throw like a couple pillar page examples, you know, in the show notes so that people can go check those out. Yeah, \n\nMatt Johnson (16:44):\nAbsolutely. \n\nNick Clason (16:45):\nSee some of them what we're talking about. Yeah. But can you think of off top of your head or do we need to stop recording and then you, you comb your brain for some good pillar page \n\nMatt Johnson (16:54):\nExams? No, there's a, there's a great pillar page that Typeform has, um, that I would love to, uh, that we can add into, um, the show notes and really the pillar page is all about uh, um, gosh, I can't remember. Give one second think \n\nNick Clason (17:14):\n this is, uh, \n\nMatt Johnson (17:15):\nBrand awareness that thought it's about yeah, it's it's about brand awareness. Um, they did a whole pillar page about how you can build brand awareness, uh, Typeform data. And that's just been, uh, perfectly laid out. Actually I will even put it in our notes here. So you have it, love it. Um, and you can take a look at it, but this is really what Hillary pages should look like gives you how much, uh, time it would read. Uh, there's usually a table of content at the top and then you can jump through and find what you wanna read about. So, um, \n\nNick Clason (17:49):\nI will link to that. You guys can see it. Yeah. \n\nMatt Johnson (17:51):\nPick it out. And it's a perfect example of a pillar page and I need, I wanna reiterate pillar pages are big. So this pillar page is a 44 minute read and it's meant to build SEO. Like that's what it's meant for. So when I, uh, we were building a pillar page at a church now and you guys came to me about it and I was talking through with like the kids director and stuff. I was like, I need, let's \n\nNick Clason (18:10):\nBe clear. You came up with the idea first. And then I said, we should do this and \n\nMatt Johnson (18:15):\nThen got \n\nNick Clason (18:15):\nThe kids director on board. \n\nMatt Johnson (18:17):\nSo yes. Yeah. And I was sitting down with her and she's like, is that enough content? I was like, no, I need about 30,000 words.  and I could see her go what? And I was like, okay, maybe not 30,000, but I need about 3000 words. Like I would need a lot of con copy for a pillar page to work. So it's something you constantly build. It's not just something that day one, you have 200 words and it's a blog post. Like a pillar page is not bigger than a blog post. \n\nNick Clason (18:42):\nDoes it take on like, like, okay, cuz I guess the way I'm looking at it, let's pretend it's like Instagram. So Instagram, if you're scrolling, it'll keep loading be beneath you and it'll just scroll, scroll, scroll, scroll, scroll until like, never like you can probably never really find the bottom of Instagram. Yep. However, like Google, right? Like it's, it's got a billion options, but at when you get to the bottom of your page, it'll be like go to page two. Yeah. Can it go either of those directions or is there one way that is better than the other \n\nMatt Johnson (19:14):\nScroll scroll? Does that make sense? Scroll. Yeah, I would do scroll, scroll, scroll, scroll, scroll. Okay. And then if you wanna link to other stuff outside of it, that's totally fine. So like, Hey, go check out this blog. That's fine. And what that gives you is back links and you want back links and we back links. You have the higher websites weighted. It's all this weird stuff on the back. End of Google. \n\nNick Clason (19:34):\nYeah. Okay. Great. Love it. No, that's listen, dude. That's the type of stuff that I'm in idiot about, but uh, I know it's good. So I'm trying to learn. \n\nMatt Johnson (19:41):\nYeah, no I'm here. \n\nNick Clason (19:43):\nSo yeah, pillar pages. Um, we took a little detour there, but that's, we're gonna, that's what this is episode is about. Like how do you build it? What are they, how are they advantageous? And so we can do with our 67% church adults who now have an online option, we can take some of that and use that to add to the pillar page mm-hmm . And so could you make it where it's like one week it's, uh, 62nd sermon recap with like the downloadable notes or something. And instead of them being downloadable, you're saying just type all those words into there, \n\nMatt Johnson (20:13):\nSo that a hundred percent \n\nNick Clason (20:14):\nIt can be found. And then could you add to it next week, week two of the love sermon series and the 62nd recap clip and uh, the sermon notes or something like that. \n\nMatt Johnson (20:24):\nExactly. Yeah. And you would be shocked on, I, I guarantee if someone, you little churches go out there and do that, you'll be weighed high on Google. Um, like do a, how to love, how to be loving as a Christian series. Um, cuz most places are not doing this most churches aren't doing this. And then secondly, uh, if they have done this it's so long ago that like, like you'll start to outweigh Google cuz you were creating new content for it. \n\nNick Clason (20:51):\nSo, uh, would you recommend like someone typing up a sermon recap or would you recommend just copy and pasting the pastor's manuscript notes? \n\nMatt Johnson (21:01):\nUh, both. So the best solution would be to do a recap, but if you don't have time to do a recap, then just do the sermon notes right now. Like okay. Do the recap as like that's all right. I'm gonna make this better than do the recap. \n\nNick Clason (21:16):\nGotcha. Great. All right. So a couple other of stats I wanted to look into from the barn of study, 90% of people primarily engaged with the same church that they were committed to before. COVID and I think that that's a really, uh, hopefully a really helpful stat for us as pastors, because we feel like maybe this idea of all of us going online is they're gonna find something better and then they're gonna switch. Yeah. And they're not gonna wanna go to our church anymore. And our church isn't as good as elevation. They have verdict and they have band that makes music that's on Spotify. But 90% of, of churchgoers, primarily engaged with the same church, which communicates to me that most Christians are comm or are connected or committed right to their local body. They're not, they're not looking for something else. They, they have what they want. They have the community that they're, they're looking for. And so as a church, you putting your content out there, you may be, you know, so I've heard people say like, I don't wanna steal other people from other churches. Like that's that's that wouldn't be the goal. Right? The goal is to help nurture and disciple the people that are already going to your church. \n\nMatt Johnson (22:30):\nExactly. Your online church should not be like, oh, I'm gonna steal someone. Else's congregation like this isn't some nefarious thing we're doing. It should be, Hey, we're here to nurture our 90% of people that are still engaged with our church, which that tells me, like you were just saying, they bought into your community that you built there. So yeah. Nurture them.  give them stuff that makes them keep wanting to come back period. \n\nNick Clason (22:57):\nYeah. Well, not even keep wanting to come back, but like learn during the week. \n\nMatt Johnson (23:01):\nExactly. Yeah. That's what I mean by that. \n\nNick Clason (23:04):\nYeah. Yeah. Not just, not just come to our church on Sunday. Yeah. \n\nNick Clason (23:08):\nUh, 78% of church dropouts are saying that they're waiting until services go back to normal before they return. I think that would be a lot of pastor's arguments of, well, see, see, we gotta go back to in person, we gotta go back to in person. And I don't, I don't think any of us are arguing that we shouldn't be back in person. Yeah. Uh, but I that's, I, I would be curious about that percentage of that stat. Hum. Those people are using that as an excuse as their church, uh, attendance patterns and disciplines have just completely faded away. Um, and they're just saying, oh yeah, I'm just waiting for it to go back to normal. Realizing that COVID has never really ended being normal. Like we're just still in this weird like world with it. And there is, I don't know if normal will ever come back the way it was. Cuz it's been two and a half freaking years. \n\nMatt Johnson (23:56):\n yeah, no, this is the new normal. And I would just like you were saying, I, my guess is that's probably us excuse for most people now. Um, mm-hmm  they got out of the habit, which you know, we've we saw that in our own numbers and that's okay. Like go find the next seeds to sell. \n\nNick Clason (24:13):\nYeah, yeah, yeah. For sure. And again, we're not proposing like, well yeah, you should stream your service. Like if you can, you should. But we're also saying that there's this there's more to just hybrid. It's not just take your Sunday morning experience and post it on Facebook live. Yeah. There we're, we're trying to make this much more dynamic than \n\nMatt Johnson (24:33):\nThat. Exactly. \n\nNick Clason (24:35):\nAll right. A couple other quick, quick hitters here. Um, but one thing I found really interesting was 36% of church adults, um, that were at home and people with kids under the age of 18, which is like 41% say that they struggle to focus during online church. And again, I think that's another potentially like negative stat towards, towards digital. So what would you say if someone's like? Yeah, I mean I, online church is great and all, but like I got young kids, like I, I can't, it's hard to pay attention the whole time or it's hard to keep them, you know, from being too rowdy or whatever during church. \n\nMatt Johnson (25:11):\nYeah. No, the data tells us that if you're just streaming your exact service online, you're gonna have \n\nNick Clason (25:18):\nIt's an hour and 15 minute \n\nMatt Johnson (25:20):\nService. Yeah. You're gonna have more drop off. Um, just cuz that attention span on an hour and 15 minutes on anything screen related, that's not an action movie drops off. So, um, yeah, if they, they probably will just tune into the sermon and that's okay. Or some just tune into the worship. That's my mom, she loves the worship and then she likes listening to the sermon, um, when she's driving to work the next day, which is, yeah, that's an okay option too, but you're giving them the avenue. So I get that. You're gonna struggle to focus during online. Um, that's gonna happen, especially if you have kids, uh, as you know, and I'm learning  so \n\nNick Clason (25:58):\nWell, I'll tell you what, what we would do during COVID is we would watch like older people church upstairs, and then we would send our kids to the basement to watch, uh, like their kid service. Well, their kid service was over in like 12 minutes \n\nMatt Johnson (26:13):\n \n\nNick Clason (26:14):\nAnd so they come up at the end of worship. Yeah. And we're like, well, well, Hey, like go, Hey, let's watch, let's watch last week's again. And we, it was really hard, man. It was really hard. So it was hard to, it was hard to simulate church. Yep. Um, because it wasn't, I don't think it's meant to be that per se. No it's. And so I would, I would, as a, as a dad of kids under the age of five, I would agree with that stat wholeheartedly. Yep. Honestly, Easter 20, 20 Amanda and I watched church at like 10:30 PM when the kids are in bed. \n\nMatt Johnson (26:49):\nYeah. \n\nNick Clason (26:49):\nLike, because we are like, that's when we can in this, when we're unencumbered by them. Yeah. You know, \n\nMatt Johnson (26:54):\nSo, and I think what we're landing on is like, it's okay to have these different avenues to consume the media. And also if you're like, Hey, I wanna, I wanna make our church service more, uh, more engaging for these people. Like then go solve that problem. Like go more power to you. Yeah, \n\nNick Clason (27:15):\nYeah, yeah, exactly. But to just overlay what you're doing in person on top of online, like that's, I don't know. I mean, dare I say it's a little lazy. Yeah. Like, and, and if you don't have the manpower for it, I get it. So we're not proposing that you reinvent the wheel, like crossroads in Cincinnati has a completely like custom hybrid online experience. Yep. And that's amazing. Right. I'll link I'll link theirs in the show notes too. I got somebody thinks to link in the show notes, but um, like the like yeah. So that's amazing, but they have the main power to do it. And you're probably again sitting here thinking like I barely have the main power to like do all the things I need to do. Um, and so we're not proposing that we're saying think, think about this as a side of the box, offer church streaming adjacent options. Not just only church streaming options. Exactly. \n\nNick Clason (28:06):\nSo, yeah. All right. A couple other real quick things. Um, this was interesting to me, I'll throw all these stats and stuff in the show notes, but so do you use the internet for faith purposes? So I'm just gonna read 'em and we'll kind of digest it. Practicing Christians set 66% of practicing. Christians said that they use the internet for faith purposes. 56% of church adults said that they use the internet for faith purposes. 36% of dropouts say that they use the internet for faith purposes, church, gen Z 67%, church millennials, 64% church, gen X, 58% church boomers, 42%. So I think a couple things that are interesting, obviously when you start with gen Z, it's the highest and it drops down as it gets to boomers. But one thing I notice is that even the gen Xers and the boomers still say almost 50% say that they use the internet for faith purposes. Mm-hmm . So if the argument is my church is old and this isn't for them, I, that categorically is untrue. \n\nMatt Johnson (29:08):\nYep. Yeah, no, absolutely. And the only way to get younger is if you do it,  so stats. I mean, that's what the stats are saying too. So if you're like, Hey, we wanna get younger, but we don't wanna, you know, kill our older, uh, congregation. Like they're gonna, they're all gonna be okay with it. \n\nNick Clason (29:29):\nYeah. Yeah, absolutely. And yeah, a, a church boomer will read a recap email. Like they, they respond email. My grandma reads email. In fact, my grandma couldn't connect to the internet the other day and was convinced that someone was trying to hack her bank account. And so I had to, I had to turn her wifi off and turn it back on and get her connected. And she thought that I am the number one, it director in the world. \n\nMatt Johnson (29:55):\n my grandpa, my grandpa, all the D coffee. TV's not working. Can you fix me? Like, did you unplug it? You're genius.  \n\nNick Clason (30:07):\nYeah, but they'll read it. They'll read the emails, man. She, and dude, I was at my grandma's and she's like, can you help me unsubscribe from some emails? And I'm like, sure. So I'm like getting her set up with an UNS subscription service. And I was like, how about JC Penn? She's like, no, I like that one. . How about, how about your green bay Packers newsletter. Now I need to know what's going on. Withs green bay. Packer's newsletter. . How about this now? I, I need that gram. You don't actually wanna be in subscribe \n\nMatt Johnson (30:30):\nFor anything  Nope. Oh, that's fine. \n\nNick Clason (30:34):\nAll right. A couple another one that was interesting after C will church gatherings fit your life church, gen Z 37% said that both digital and physical would fit their lifestyle. 13% say that primary digital would fit their lifestyle. And 41% say physical will fit their lifestyle. So this is church gen Z. So I think one thing that stood out to me about this statistic, cuz that only 13% said that primarily primarily digital would be, uh, their preference for, uh, attending church post COVID mm-hmm . And so right. We continue to say gen Z, gen Z. And we, we are kind of pegging a lot of this on them and them as the future, but they still want in person, they're not looking for only digital. Exactly. We're looking for hybrid, which is what we're trying to find that, that sticky in between, between the two things. \n\nNick Clason (31:29):\nExactly. So, and same with millennials. Millennials are, uh, I think slightly higher, uh, 40% say that both online in person, 13% say primarily digital, which is the same as gen Z and then 42% say primarily physical. So they're right on the same track there as, as gen Zers. But they're saying that, um, basically the both that's hybrid man. Yep. Like that's what we're trying to say. Yep. They wanna come in person, but they also want to have access to it when they can't make it or for whatever reason, they're not able to be at church. They want to consume something online. Yep. So, so that's, that's it any other like kind of lasting thoughts that you had just through some of these statistics, like we'll, we'll link to the Barna, uh, ebook and so you can grab a copy of it yourself, but there are, uh, there's just a, there's a lot of really good and really interesting stuff in there. So any other thing that you are like, did you miss this? You should have highlighted this or just, or parting thoughts based on some of this data? \n\nMatt Johnson (32:30):\nNo, I, I mean my biggest parting thought is like the, the data staying that hybrid is an avenue that we need to be exploring. So continue, um, exploring this avenue , I mean, don't, don't get discouraged, the data supports it. \n\nNick Clason (32:45):\nYeah. And get, and, and, you know, getting into hybrid, um, and getting into some of those digital platforms. Like it can be, it can be laborious and it can be cumbersome and setting up your account and then setting up your group and then setting up your payments, like all that stuff. Like, and it can get confusing because all those companies are trying to sell you things. Yeah. And they're all the best company and that's at least what they're telling you. And so you gotta, you gotta kind of slug slug through some of those things, like setting up email marketing, you know, uh, things or setting up, you know, CHMS things or just, it it's worth it, you know, but it can get, it can feel overwhelming at times. Yep. So stick with it. It's worth it. Find something that works. There's a lot of, um, free or light versions out there. \n\nNick Clason (33:35):\nAnd probably for most of us that that will suffice at least for a while. Yeah. Until it gets to a spot where it needs to be, you know, super, super, uh, hefty as far as the payment is so sweet. Hey, uh, that's it for us on episode five? Um, maybe six. I actually can't really remember  because, um, I think this was supposed to be episode five, but then I did one last week by myself. Yep. And so this may actually be episode six. I think it is, but yeah. Glad to have you guys, uh, subscribe, uh, follow us on Twitter at hybrid ministry. Also check out our website hybrid ministry.xyz. Uh, give us a rating. Pull open your purple podcast app search hybrid ministry. We're right there. We're number one. If you search that word and give us a little rating, that'd be awesome. I love it. And until next time see you guys later. Thanks guys. Was \n\nMatt Johnson (34:28):\nThat just had some nasty bug on.","content_html":"\u003cp\u003eIn today\u0026#39;s episode, Nick and Matt chat through Barna\u0026#39;s Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSHOW NOTES\u003c/strong\u003e\u003cbr\u003e\nBARNA E-BOOK BEING REFERENCED\u003cbr\u003e\n\u003ca href=\"https://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\" rel=\"nofollow\"\u003ehttps://shop.barna.com/products/6-questions-about-the-future-of-the-hybrid-church-experience\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003ePILLAR PAGE EXAMPLE\u003cbr\u003e\n\u003ca href=\"https://www.typeform.com/blog/guides/brand-awareness/\" rel=\"nofollow\"\u003ehttps://www.typeform.com/blog/guides/brand-awareness/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eCROSSROADS ONLINE PLATFORM\u003cbr\u003e\n\u003ca href=\"https://www.crossroads.net/watch/\" rel=\"nofollow\"\u003ehttps://www.crossroads.net/watch/\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e//BARNA EBOOK FINDINGS\u003cbr\u003e\n51% of All US adults did not watch an online church service during COVID\u003cbr\u003e\n18% of Practicing Christians did not\u003c/p\u003e\n\n\u003cp\u003e67% of churched adults now have an online option when their church didn’t have one before\u003c/p\u003e\n\n\u003cp\u003e90% primarily engaged with the same church they were committed to before COVID\u003c/p\u003e\n\n\u003cp\u003e78% of church dropouts are waiting until services go back to normal before they return\u003c/p\u003e\n\n\u003cp\u003eChurched Adults (36%) and Home with kids under 18 (41%) struggle to focus during online church\u003c/p\u003e\n\n\u003cp\u003e//DO YOU USE THE INTERNET FOR FAITH PURPOSES?\u003cbr\u003e\nPracticing Christians - 66%\u003cbr\u003e\nChurched Adults - 56%\u003cbr\u003e\nDropouts - 36%\u003cbr\u003e\nChurched Gen Z - 67%\u003cbr\u003e\nChurched Millennials 64%\u003cbr\u003e\nChurched Gen X 58%\u003cbr\u003e\nChurched Boomers 42%\u003c/p\u003e\n\n\u003cp\u003e//AFTER COVID WILL CHURCH GATHERINGS FIT YOUR LIFE?\u003cbr\u003e\nChurched Gen Z \u003cbr\u003e\n37% say both\u003cbr\u003e\n13% say primarily digital\u003cbr\u003e\n41% say physical\u003cbr\u003e\n40% say both\u003cbr\u003e\n13% say primarily digital\u003cbr\u003e\n42% say primarily physical\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-1:43 - Intro\u003cbr\u003e\n01:43-02:57 - Findings from Barna Study on Hybrid\u003cbr\u003e\n02:57-07:30 - 51% of US adults didnt\u0026#39; watch service online during COVID\u003cbr\u003e\n07:30-12:36 - 67% of churched adults now have an online option\u003cbr\u003e\n12:36-21:16 - How to set up a pillar page\u003cbr\u003e\n21:16-23:08 - People stayed committed to their church during COVID\u003cbr\u003e\n23:08-24:38 - 78% of dropouts are waiting until it\u0026#39;s normal to return to church\u003cbr\u003e\n24:38-28:08 - It\u0026#39;s hard to remain focued while watching online\u003cbr\u003e\n28:08-30:35 - Using the internet for Faith Purposes\u003cbr\u003e\n30:35-32:46 - Post COVID church attendance survey data\u003cbr\u003e\n32:46-34:35- Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nMatt Johnson (00:01):\u003cbr\u003e\nFor young, I wanna be for forever young. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:08):\u003cbr\u003e\nHey \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:11):\u003cbr\u003e\nWell, good morning. And hello everybody. Welcome to another episode of the hybrid ministry podcast. I am your host, Nick Clason alongside my great friend cohort. Compadre, Matt Johnson. How you doing this morning, Matt? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:27):\u003cbr\u003e\nDoing great, man. I\u0026#39;m a little tired, you know, have a newborn in another room. So that\u0026#39;s been, uh, exciting, but you know, I\u0026#39;m, uh, worn out \u003claugh\u003e but you know, it\u0026#39;s beautiful and it\u0026#39;s a great thing. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:40):\u003cbr\u003e\nYou\u0026#39;re worn out. So let\u0026#39;s talk about digital ministry to just reinvigorate you. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:47):\u003cbr\u003e\nI\u0026#39;m in \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:48):\u003cbr\u003e\nLet\u0026#39;s, uh, real quick, like what are like the, like, what\u0026#39;s the number one, most surprising thing about a newborn for you? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:56):\u003cbr\u003e\nOh man. You know, the most surprising thing is how fulfilled I am. Um, you know, I, the second I\u0026#39;ve met her, I cried and you know, there\u0026#39;s been multiple times I\u0026#39;ve been holding her and I just start crying. I\u0026#39;m like, this is really weird. Never thought fatherhood would hit me this way. And I think it just goes, you know, I lost my dad a few years ago. So like just layers of like who I am to this little thing that I\u0026#39;m holding, you know, that doesn\u0026#39;t even have any idea what\u0026#39;s going on in the world. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:23):\u003cbr\u003e\n\u003claugh\u003e yeah. Yeah. That\u0026#39;s that\u0026#39;s awesome, man. Well, we\u0026#39;re super happy for you, but obviously everybody wanted you back because, uh, you know, they missed, they, they missed you. Laughs. And they had just listened to me and that was boring so well, yeah. That\u0026#39;s amazing, dude. So super happy for you. Um, today, uh, you know, Barna recently came out with a, an ebook, um, on the, I don\u0026#39;t remember the exact title of it, but we\u0026#39;ll link it in the show notes, but the findings in this new world of hybrid ministry and I dude, I promise you, right. We had this name before we knew about their ebook. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:06):\u003cbr\u003e\nSo yes, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:07):\u003cbr\u003e\n\u003claugh\u003e, we\u0026#39;re technically not stealing from them, but they did release before us because, uh, we didn\u0026#39;t have our crap together enough to get this thing up and off the ground. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (02:16):\u003cbr\u003e\n\u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:17):\u003cbr\u003e\nSo \u003claugh\u003e, so it looks like we\u0026#39;re stealing from them, but we promise we\u0026#39;re not. So I was reading through that, uh, just the other day and there were just some statistics that kinda, um, I found interesting and I just wanted to share them and then us just kind of go back and forth and talk through \u0026#39;em a little bit. So, um, you know, you and I were obviously promoting this idea of digital and physical ministry calling it hybrid. Uh, and so there are a couple of things that I found interesting that feel like maybe they\u0026#39;re not, um, leaning towards hybrid or digital ministry being a good strategy. The first one is this 51% of all us adults did not watch an online church service during COVID. Um, and 18% of practicing Christians did not. So COVID hit a practicing Christian, almost 20% of them never even tuned into an online service. So those statistics right there, Matt, is there anything concerning with that? Like as you and I are like pushing for this idea of hybrid ministry, are, are we like, well, yeah, but people don\u0026#39;t even really want it. That\u0026#39;s, that\u0026#39;s kind of how I would read that statistic. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (03:31):\u003cbr\u003e\nYeah. I, uh, personally I\u0026#39;m not concerned mostly just cuz of the demographic and the ages that this did. I mean, it\u0026#39;s not just, you know, millennials that they\u0026#39;re pulling out in this stat, it\u0026#39;s all adults. So you\u0026#39;re gonna have boomers, gen X all in there too. And we know historically that they don\u0026#39;t want to really tune in online. Um, I will say, I mean, if only 20, if 20% of practicing Christians did not tune in, I mean that means 80% did tune in at some point, which I mean that excites me. Um, cuz that means majority of people are trying to tune in. Um, and I also do, uh, if all us adults and 51% did not attend a church service of like everyone in the us, I, I mean might be the optimist I me, but that, that tells me 49% of people at least, you know, checked out a service at some point. So that\u0026#39;s exciting. Uh, yeah. Which, you know, that\u0026#39;s kind of correlates with the numbers that we have seen and you know, practicing religion anyway. So, um, I \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:31):\u003cbr\u003e\nMean you can paint them as negative. Right. But there\u0026#39;s also the other side too, which is there, there is positivity in it such depends, I guess how you wanna look at it. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (04:40):\u003cbr\u003e\nYeah. And I would just say like, don\u0026#39;t get discouraged just cuz 20, you know, about 20% of practicing Christians did not because I would say, you know, that\u0026#39;s probably the 20% of people that regardless never will. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:52):\u003cbr\u003e\nYeah. Well and one of the, I mean, gosh, one of the things we\u0026#39;ve noticed in our church is that, um, COVID hit and we lost contact with just a lot of people. And so mm-hmm, \u003caffirmative\u003e, that\u0026#39;s probably a nationwide phenomenon as well. Um, especially depending on the size of church, you know, you and I obviously work at a pretty large church and so it\u0026#39;s, it\u0026#39;s harder for us to have contact with every single one, uh, of the people, you know, that, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (05:16):\u003cbr\u003e\nThat least, yeah. Something else that I would ask, seeing the number start to cut you off. Nick is no, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:21):\u003cbr\u003e\nYou\u0026#39;re good. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (05:22):\u003cbr\u003e\nUm, how were, were these churches that these 20%, 18% did not get practice online? Is that because they weren\u0026#39;t communicated well to, um, were the, were things not implemented quick enough for them? So, you know, they were like, you know, they get out their habit habit of I\u0026#39;m gonna go attend church, which I think that could definitely be part of that factor too. I mean, I think in my grandpa\u0026#39;s church who, you know, runs a small Methodist church of 20 people and they try to do online and it was him in his kitchen, but you know, his congregation is primarily 60 to 80 years old, so they\u0026#39;re not gonna really go on Facebook to watch. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:58):\u003cbr\u003e\nSo yeah. I also think that, um, what you and I are proposing and talking about in the life of this podcast is not an online church service. No like that it be an element to it and it could be an element to it. But I think we\u0026#39;re trying to actually create a more dynamic and robust, um, framework for hybrid ministry. Exactly. Because I do exactly that people do like the, the X factor of the church is the fact that we gather together and we create real authentic community. Like, yeah, that\u0026#39;s what sets us apart. We\u0026#39;re not just a content machine. And so the con the converse of that is that if the church is just a content machine, like if we\u0026#39;re not doing it well, or, um, like if we feel like we should have to compete with the world, we may lose out on that, unless we have something that\u0026#39;s uniquely different and we do, and that\u0026#39;s Jesus and that\u0026#39;s community, but so how do we take those things that uniquely set us apart as the church and create something hybrid in that? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:08):\u003cbr\u003e\nAnd so while some of these stats may look, you know, cryptic or whatever, for what we\u0026#39;re proposing, I would argue that we\u0026#39;re saying, yeah, stream your service, but also, like don\u0026#39;t only stream your service and call that your digital presence. There\u0026#39;s so much more to a digital presence, just go back and exactly all the things we\u0026#39;ve, we\u0026#39;ve talked about in the week, the episodes before, so, okay. Yeah. So then, uh, 67%, um, of church adults now have an online option and when their church didn\u0026#39;t have one before. So if anything, what we\u0026#39;ve seen now is that COVID has ushered the church, you know, into this new, this new phenomenon. I think in my dad\u0026#39;s church, not the one he\u0026#39;s at now, but the one that he was at when COVID was going on. And, uh, they, they did have a live stream, but dude, like I think that their live stream was someone setting their iPhone up in the balcony. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:06):\u003cbr\u003e\nAnd like, that was how they live stream, you know, and they\u0026#39;re not super produced even now, but they did, like, they did grab a couple of, you know, elements to, to boost their live stream. And so they now do like lower thirds instead of just like just putting the phone up and hoping that people can see the screen and, um, like stuff like that, you know, to make themselves a little bit more, uh, online savvy. And so I think a lot of churches went through some sort of online iteration. And so now that you have the hardware and the software, and maybe even some of the soft skills, like the know how and how to set this thing up, it now gives the ma you know, the overwhelming majority of churched adults, an online option that they didn\u0026#39;t have before. And so yes, stream your service, but also what are different ways, Matt, that you could even see them packaging that, um, that content, that audio, that video to create hybrid, you know, elements throughout their week. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (09:08):\u003cbr\u003e\nYeah. I mean, there\u0026#39;s a lot of different ways you could, um, package it, but what are the best ways right now I\u0026#39;d say is to just get some of that short form content out of that live message. Um, we\u0026#39;ve talked a lot about that, especially if you\u0026#39;re trying to hit the millennial gen Z. Um, there actually was just another study that came out that said the best way to reach that. Um, millennials in general is video that\u0026#39;s under 60 seconds long. So, um, if you could figure out a good way to like package, I don\u0026#39;t know, 62nd clip with a, um, let\u0026#39;s say a 200 word blog or 200 word write up about it. And you could package that as a, Hey, our weekly recap or whatever. Oh yeah. I don\u0026#39;t know if you watch baseball at all. Um, but, uh, one of my favorite things about baseball right now is like, if you tune into a game late, especially on specifically on YouTube TV, it gives you a six inning recap of, or like whatever inning you\u0026#39;re coming in of all the plays you\u0026#39;ve missed, which I, uh, that\u0026#39;s something I personally love, cuz I can catch up on my baseball games really quickly. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (10:09):\u003cbr\u003e\nBut so do that for your sermon. Like do a, Hey here\u0026#39;s our sermon recap for the week you give it in content short form. Um, and let me know what\u0026#39;s going on with, uh, whatever you got going on in, at your church that week. Uh, that\u0026#39;s the probably gonna be the best way to reach millennial and gen Z right now. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:27):\u003cbr\u003e\nAnd do you think Matt that like obviously, well, first of all, baseball\u0026#39;s boring. If you can catch up on a game in 60 seconds, that\u0026#39;s my take on it, but uh, would you suggest that the best way to do that would be through, um, like maybe TikTok or Instagram, but are you saying like throw that on like a mobile friendly, um, website or like a page on your website? That\u0026#39;s like maybe a blog page that\u0026#39;s dynamic, that\u0026#39;s moving, that\u0026#39;s being updated. Um, and then that, is that the way to do it, send it out via email, like what would be your distribution? Like that\u0026#39;s a great concept. I love that. I don\u0026#39;t even know if there\u0026#39;s churches really doing that in the iteration that you\u0026#39;re explaining, but how would you, uh, suggest a church if you know, we hired you as our marketing manager, how would you suggest a church set that up technically on the backside? Does that make sense? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:16):\u003cbr\u003e\nYeah. No, all of the above are great options. Um, the big thing, so here, well, let\u0026#39;s go through all the avenues. So Instagram TikTok, you\u0026#39;re gonna have broader reach. So if that\u0026#39;s what you\u0026#39;re trying to get, go for that email, you\u0026#39;re gonna have your best reach. So, uh, Seth goin always talks about how your email list is like your gold. Um, if you get really good people on your email list and they\u0026#39;re engaged, like that\u0026#39;s your cream of your crop, they\u0026#39;re gonna be hot no matter what. So, um, that\u0026#39;s a great way to distribute, distribute it, but we also know it can be a challenge to get emails. So, um, if that\u0026#39;s not, you know, uh, something that you have built, you don\u0026#39;t have a CRM or anything built on the back end or a data management system. I would, okay. Let\u0026#39;s all right. What\u0026#39;s next website, which this could easily be a pillar page or a cluster topic of like, Hey, you\u0026#39;re serving recaps and all that SEO is gonna drive your website. The video content is gonna weigh higher on Google and you can just continue adding stuff to that page of like here\u0026#39;s our sermon recap page. And that page will just be built out more and more. And if you can just imagine this page, that scrolls forever, and you have a nice little table of content at the top that you can like jump around and stuff. That\u0026#39;s gonna weigh very high on SEO. So, um, so which we are actually seeing currently with Google, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:36):\u003cbr\u003e\nSo let\u0026#39;s get super nerdy on a pillar page. So I know what that is. Cuz you told me what it is, but I didn\u0026#39;t know what it was till you told me what it was a couple of months ago. So first of all, what is a pillar page? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (12:47):\u003cbr\u003e\nSo a pillar page is just a fancy term of like, okay, you\u0026#39;ve pick a topic. So let\u0026#39;s, let\u0026#39;s uh, let\u0026#39;s talk about small groups. Small groups is always a great, uh, no let\u0026#39;s do youth ministry since you\u0026#39;re a youth leader. You knows. There we go. Let\u0026#39;s now we\u0026#39;re talking the finals, let\u0026#39;s go into the world that we know. Yeah. \u003claugh\u003e so let\u0026#39;s say we created a pillar page. That was everything you need to know about, uh, youth ministry in 2022. Um, so we titled that page specifically to be some of those search terms that you\u0026#39;re gonna have. And then that pillar page should just be built out of like the who, what, when, where, why, how so, but blogs, curated content. And when I talk about curated content, I think that confuses a lot of people cuz they think, oh, we\u0026#39;re just gonna, um, take content that we have or whatever, and just re put it on there. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (13:31):\u003cbr\u003e\nYou can do that. But when I\u0026#39;m seeing curated content, I\u0026#39;m talking about other people\u0026#39;s content and doing back links for them too. Mm-hmm \u003caffirmative\u003e um, that helps you weigh higher on SEO. Um, and also on this page should be, uh, you know, copy about like, okay, this is everything you need to know about youth ministry. And then on there you could have your video tutorials, you could have, um, white pages ebook. So it\u0026#39;s everything that you\u0026#39;re gonna release about a topic on one page. So the Google term of it is a content cluster, which it\u0026#39;s like a cluster of all the content you have. The pillar page is what the marketing term is that you\u0026#39;re gonna hear a lot for it. Um, so if you created, uh, let\u0026#39;s say life, church recap page, and on that recap page, it\u0026#39;s just everything that life church has done, you know, over the last year. And it\u0026#39;s a recap of all their sermons. It\u0026#39;s a play by play or whatever. You\u0026#39;re gonna weigh higher on SEO when people are searching for like, okay, I\u0026#39;m looking for, how do I deal with anxiety? And if you had a sermon about anxiety, that\u0026#39;s gonna weigh higher on that page for you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:40):\u003cbr\u003e\nThat\u0026#39;s great, man. So here\u0026#39;s my question then as someone who\u0026#39;s a novice, as it comes to like internet, uh, website development and all that stuff, obviously if I pay for developer, I\u0026#39;m gonna gonna get this done. Right. But let\u0026#39;s pretend I don\u0026#39;t have the money to do that. Or I might just, you know, waiting into this now for the very first time, uh, how, like, can you set up a pillar page? Like, is there like a pillar page for dummies? Is there like a couple of things that they can do through like a basic square space, Wix or WordPress site that will get them at least on the right path? Cuz maybe, you know, someone\u0026#39;s listening to this and they\u0026#39;re not the senior leader. They don\u0026#39;t have the authorization to spend the money, but they believe in it. And so they want to take it on as a pet project, but they need to prove to their upper level leadership or their senior pastor that this is valuable. Can you give someone in that boat, any sort of like tips on how to get some of that stuff up and rolling? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:31):\u003cbr\u003e\nYeah, definitely. You can a hundred percent create a pillar page through, you know, WICS or Squarespace or something. Um, you\u0026#39;re just gonna be limited by, uh, the fact that you\u0026#39;re in a template, which is okay. So I want to be very clear about that. Like that is okay. Um, it\u0026#39;s just gonna be laid out how Squarespace really wants it laid out or Wix wants it laid out. Um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:50):\u003cbr\u003e\nAs opposed to the custom, like I want it, I want this feature, like you can\u0026#39;t ne maybe necessarily accommodate that. You\u0026#39;re just stuck in the template. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:59):\u003cbr\u003e\nYeah, exactly. So if you\u0026#39;re like, Hey, I don\u0026#39;t like how this jumps to there. You\u0026#39;re not gonna really be able to finesse around that, but that\u0026#39;s okay if you\u0026#39;re just getting started through pillar page, cuz really a pillar page is meant to just be a really long content cluster. So just start adding everything you have on there and just lay it out in a logical sense. So don\u0026#39;t uh, just throw stuff willy-nilly on it. Like don\u0026#39;t go from like what this is about to, this is how you do it then to the why, like you need to start with like, you know, why and the what, and then go to the how, like, just like a story you don\u0026#39;t just go straight to the climax of it \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:38):\u003cbr\u003e\nAnd, and let, let\u0026#39;s throw like a couple pillar page examples, you know, in the show notes so that people can go check those out. Yeah, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (16:44):\u003cbr\u003e\nAbsolutely. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:45):\u003cbr\u003e\nSee some of them what we\u0026#39;re talking about. Yeah. But can you think of off top of your head or do we need to stop recording and then you, you comb your brain for some good pillar page \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (16:54):\u003cbr\u003e\nExams? No, there\u0026#39;s a, there\u0026#39;s a great pillar page that Typeform has, um, that I would love to, uh, that we can add into, um, the show notes and really the pillar page is all about uh, um, gosh, I can\u0026#39;t remember. Give one second think \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:14):\u003cbr\u003e\n\u003claugh\u003e this is, uh, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (17:15):\u003cbr\u003e\nBrand awareness that thought it\u0026#39;s about yeah, it\u0026#39;s it\u0026#39;s about brand awareness. Um, they did a whole pillar page about how you can build brand awareness, uh, Typeform data. And that\u0026#39;s just been, uh, perfectly laid out. Actually I will even put it in our notes here. So you have it, love it. Um, and you can take a look at it, but this is really what Hillary pages should look like gives you how much, uh, time it would read. Uh, there\u0026#39;s usually a table of content at the top and then you can jump through and find what you wanna read about. So, um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:49):\u003cbr\u003e\nI will link to that. You guys can see it. Yeah. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (17:51):\u003cbr\u003e\nPick it out. And it\u0026#39;s a perfect example of a pillar page and I need, I wanna reiterate pillar pages are big. So this pillar page is a 44 minute read and it\u0026#39;s meant to build SEO. Like that\u0026#39;s what it\u0026#39;s meant for. So when I, uh, we were building a pillar page at a church now and you guys came to me about it and I was talking through with like the kids director and stuff. I was like, I need, let\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:10):\u003cbr\u003e\nBe clear. You came up with the idea first. And then I said, we should do this and \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (18:15):\u003cbr\u003e\nThen got \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:15):\u003cbr\u003e\nThe kids director on board. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (18:17):\u003cbr\u003e\nSo yes. Yeah. And I was sitting down with her and she\u0026#39;s like, is that enough content? I was like, no, I need about 30,000 words. \u003claugh\u003e and I could see her go what? And I was like, okay, maybe not 30,000, but I need about 3000 words. Like I would need a lot of con copy for a pillar page to work. So it\u0026#39;s something you constantly build. It\u0026#39;s not just something that day one, you have 200 words and it\u0026#39;s a blog post. Like a pillar page is not bigger than a blog post. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:42):\u003cbr\u003e\nDoes it take on like, like, okay, cuz I guess the way I\u0026#39;m looking at it, let\u0026#39;s pretend it\u0026#39;s like Instagram. So Instagram, if you\u0026#39;re scrolling, it\u0026#39;ll keep loading be beneath you and it\u0026#39;ll just scroll, scroll, scroll, scroll, scroll until like, never like you can probably never really find the bottom of Instagram. Yep. However, like Google, right? Like it\u0026#39;s, it\u0026#39;s got a billion options, but at when you get to the bottom of your page, it\u0026#39;ll be like go to page two. Yeah. Can it go either of those directions or is there one way that is better than the other \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:14):\u003cbr\u003e\nScroll scroll? Does that make sense? Scroll. Yeah, I would do scroll, scroll, scroll, scroll, scroll. Okay. And then if you wanna link to other stuff outside of it, that\u0026#39;s totally fine. So like, Hey, go check out this blog. That\u0026#39;s fine. And what that gives you is back links and you want back links and we back links. You have the higher websites weighted. It\u0026#39;s all this weird stuff on the back. End of Google. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:34):\u003cbr\u003e\nYeah. Okay. Great. Love it. No, that\u0026#39;s listen, dude. That\u0026#39;s the type of stuff that I\u0026#39;m in idiot about, but uh, I know it\u0026#39;s good. So I\u0026#39;m trying to learn. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:41):\u003cbr\u003e\nYeah, no I\u0026#39;m here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:43):\u003cbr\u003e\nSo yeah, pillar pages. Um, we took a little detour there, but that\u0026#39;s, we\u0026#39;re gonna, that\u0026#39;s what this is episode is about. Like how do you build it? What are they, how are they advantageous? And so we can do with our 67% church adults who now have an online option, we can take some of that and use that to add to the pillar page mm-hmm \u003caffirmative\u003e. And so could you make it where it\u0026#39;s like one week it\u0026#39;s, uh, 62nd sermon recap with like the downloadable notes or something. And instead of them being downloadable, you\u0026#39;re saying just type all those words into there, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (20:13):\u003cbr\u003e\nSo that a hundred percent \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:14):\u003cbr\u003e\nIt can be found. And then could you add to it next week, week two of the love sermon series and the 62nd recap clip and uh, the sermon notes or something like that. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (20:24):\u003cbr\u003e\nExactly. Yeah. And you would be shocked on, I, I guarantee if someone, you little churches go out there and do that, you\u0026#39;ll be weighed high on Google. Um, like do a, how to love, how to be loving as a Christian series. Um, cuz most places are not doing this most churches aren\u0026#39;t doing this. And then secondly, uh, if they have done this it\u0026#39;s so long ago that like, like you\u0026#39;ll start to outweigh Google cuz you were creating new content for it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:51):\u003cbr\u003e\nSo, uh, would you recommend like someone typing up a sermon recap or would you recommend just copy and pasting the pastor\u0026#39;s manuscript notes? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (21:01):\u003cbr\u003e\nUh, both. So the best solution would be to do a recap, but if you don\u0026#39;t have time to do a recap, then just do the sermon notes right now. Like okay. Do the recap as like that\u0026#39;s all right. I\u0026#39;m gonna make this better than do the recap. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:16):\u003cbr\u003e\nGotcha. Great. All right. So a couple other of stats I wanted to look into from the barn of study, 90% of people primarily engaged with the same church that they were committed to before. COVID and I think that that\u0026#39;s a really, uh, hopefully a really helpful stat for us as pastors, because we feel like maybe this idea of all of us going online is they\u0026#39;re gonna find something better and then they\u0026#39;re gonna switch. Yeah. And they\u0026#39;re not gonna wanna go to our church anymore. And our church isn\u0026#39;t as good as elevation. They have verdict and they have band that makes music that\u0026#39;s on Spotify. But 90% of, of churchgoers, primarily engaged with the same church, which communicates to me that most Christians are comm or are connected or committed right to their local body. They\u0026#39;re not, they\u0026#39;re not looking for something else. They, they have what they want. They have the community that they\u0026#39;re, they\u0026#39;re looking for. And so as a church, you putting your content out there, you may be, you know, so I\u0026#39;ve heard people say like, I don\u0026#39;t wanna steal other people from other churches. Like that\u0026#39;s that\u0026#39;s that wouldn\u0026#39;t be the goal. Right? The goal is to help nurture and disciple the people that are already going to your church. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (22:30):\u003cbr\u003e\nExactly. Your online church should not be like, oh, I\u0026#39;m gonna steal someone. Else\u0026#39;s congregation like this isn\u0026#39;t some nefarious thing we\u0026#39;re doing. It should be, Hey, we\u0026#39;re here to nurture our 90% of people that are still engaged with our church, which that tells me, like you were just saying, they bought into your community that you built there. So yeah. Nurture them. \u003claugh\u003e give them stuff that makes them keep wanting to come back period. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:57):\u003cbr\u003e\nYeah. Well, not even keep wanting to come back, but like learn during the week. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (23:01):\u003cbr\u003e\nExactly. Yeah. That\u0026#39;s what I mean by that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:04):\u003cbr\u003e\nYeah. Yeah. Not just, not just come to our church on Sunday. Yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:08):\u003cbr\u003e\nUh, 78% of church dropouts are saying that they\u0026#39;re waiting until services go back to normal before they return. I think that would be a lot of pastor\u0026#39;s arguments of, well, see, see, we gotta go back to in person, we gotta go back to in person. And I don\u0026#39;t, I don\u0026#39;t think any of us are arguing that we shouldn\u0026#39;t be back in person. Yeah. Uh, but I that\u0026#39;s, I, I would be curious about that percentage of that stat. Hum. Those people are using that as an excuse as their church, uh, attendance patterns and disciplines have just completely faded away. Um, and they\u0026#39;re just saying, oh yeah, I\u0026#39;m just waiting for it to go back to normal. Realizing that COVID has never really ended being normal. Like we\u0026#39;re just still in this weird like world with it. And there is, I don\u0026#39;t know if normal will ever come back the way it was. Cuz it\u0026#39;s been two and a half freaking years. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (23:56):\u003cbr\u003e\n\u003claugh\u003e yeah, no, this is the new normal. And I would just like you were saying, I, my guess is that\u0026#39;s probably us excuse for most people now. Um, mm-hmm \u003caffirmative\u003e they got out of the habit, which you know, we\u0026#39;ve we saw that in our own numbers and that\u0026#39;s okay. Like go find the next seeds to sell. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:13):\u003cbr\u003e\nYeah, yeah, yeah. For sure. And again, we\u0026#39;re not proposing like, well yeah, you should stream your service. Like if you can, you should. But we\u0026#39;re also saying that there\u0026#39;s this there\u0026#39;s more to just hybrid. It\u0026#39;s not just take your Sunday morning experience and post it on Facebook live. Yeah. There we\u0026#39;re, we\u0026#39;re trying to make this much more dynamic than \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (24:33):\u003cbr\u003e\nThat. Exactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:35):\u003cbr\u003e\nAll right. A couple other quick, quick hitters here. Um, but one thing I found really interesting was 36% of church adults, um, that were at home and people with kids under the age of 18, which is like 41% say that they struggle to focus during online church. And again, I think that\u0026#39;s another potentially like negative stat towards, towards digital. So what would you say if someone\u0026#39;s like? Yeah, I mean I, online church is great and all, but like I got young kids, like I, I can\u0026#39;t, it\u0026#39;s hard to pay attention the whole time or it\u0026#39;s hard to keep them, you know, from being too rowdy or whatever during church. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (25:11):\u003cbr\u003e\nYeah. No, the data tells us that if you\u0026#39;re just streaming your exact service online, you\u0026#39;re gonna have \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:18):\u003cbr\u003e\nIt\u0026#39;s an hour and 15 minute \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (25:20):\u003cbr\u003e\nService. Yeah. You\u0026#39;re gonna have more drop off. Um, just cuz that attention span on an hour and 15 minutes on anything screen related, that\u0026#39;s not an action movie drops off. So, um, yeah, if they, they probably will just tune into the sermon and that\u0026#39;s okay. Or some just tune into the worship. That\u0026#39;s my mom, she loves the worship and then she likes listening to the sermon, um, when she\u0026#39;s driving to work the next day, which is, yeah, that\u0026#39;s an okay option too, but you\u0026#39;re giving them the avenue. So I get that. You\u0026#39;re gonna struggle to focus during online. Um, that\u0026#39;s gonna happen, especially if you have kids, uh, as you know, and I\u0026#39;m learning \u003claugh\u003e so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:58):\u003cbr\u003e\nWell, I\u0026#39;ll tell you what, what we would do during COVID is we would watch like older people church upstairs, and then we would send our kids to the basement to watch, uh, like their kid service. Well, their kid service was over in like 12 minutes \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (26:13):\u003cbr\u003e\n\u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:14):\u003cbr\u003e\nAnd so they come up at the end of worship. Yeah. And we\u0026#39;re like, well, well, Hey, like go, Hey, let\u0026#39;s watch, let\u0026#39;s watch last week\u0026#39;s again. And we, it was really hard, man. It was really hard. So it was hard to, it was hard to simulate church. Yep. Um, because it wasn\u0026#39;t, I don\u0026#39;t think it\u0026#39;s meant to be that per se. No it\u0026#39;s. And so I would, I would, as a, as a dad of kids under the age of five, I would agree with that stat wholeheartedly. Yep. Honestly, Easter 20, 20 Amanda and I watched church at like 10:30 PM when the kids are in bed. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (26:49):\u003cbr\u003e\nYeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:49):\u003cbr\u003e\nLike, because we are like, that\u0026#39;s when we can in this, when we\u0026#39;re unencumbered by them. Yeah. You know, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (26:54):\u003cbr\u003e\nSo, and I think what we\u0026#39;re landing on is like, it\u0026#39;s okay to have these different avenues to consume the media. And also if you\u0026#39;re like, Hey, I wanna, I wanna make our church service more, uh, more engaging for these people. Like then go solve that problem. Like go more power to you. Yeah, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:15):\u003cbr\u003e\nYeah, yeah, exactly. But to just overlay what you\u0026#39;re doing in person on top of online, like that\u0026#39;s, I don\u0026#39;t know. I mean, dare I say it\u0026#39;s a little lazy. Yeah. Like, and, and if you don\u0026#39;t have the manpower for it, I get it. So we\u0026#39;re not proposing that you reinvent the wheel, like crossroads in Cincinnati has a completely like custom hybrid online experience. Yep. And that\u0026#39;s amazing. Right. I\u0026#39;ll link I\u0026#39;ll link theirs in the show notes too. I got somebody thinks to link in the show notes, but um, like the like yeah. So that\u0026#39;s amazing, but they have the main power to do it. And you\u0026#39;re probably again sitting here thinking like I barely have the main power to like do all the things I need to do. Um, and so we\u0026#39;re not proposing that we\u0026#39;re saying think, think about this as a side of the box, offer church streaming adjacent options. Not just only church streaming options. Exactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:06):\u003cbr\u003e\nSo, yeah. All right. A couple other real quick things. Um, this was interesting to me, I\u0026#39;ll throw all these stats and stuff in the show notes, but so do you use the internet for faith purposes? So I\u0026#39;m just gonna read \u0026#39;em and we\u0026#39;ll kind of digest it. Practicing Christians set 66% of practicing. Christians said that they use the internet for faith purposes. 56% of church adults said that they use the internet for faith purposes. 36% of dropouts say that they use the internet for faith purposes, church, gen Z 67%, church millennials, 64% church, gen X, 58% church boomers, 42%. So I think a couple things that are interesting, obviously when you start with gen Z, it\u0026#39;s the highest and it drops down as it gets to boomers. But one thing I notice is that even the gen Xers and the boomers still say almost 50% say that they use the internet for faith purposes. Mm-hmm \u003caffirmative\u003e. So if the argument is my church is old and this isn\u0026#39;t for them, I, that categorically is untrue. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (29:08):\u003cbr\u003e\nYep. Yeah, no, absolutely. And the only way to get younger is if you do it, \u003claugh\u003e so stats. I mean, that\u0026#39;s what the stats are saying too. So if you\u0026#39;re like, Hey, we wanna get younger, but we don\u0026#39;t wanna, you know, kill our older, uh, congregation. Like they\u0026#39;re gonna, they\u0026#39;re all gonna be okay with it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:29):\u003cbr\u003e\nYeah. Yeah, absolutely. And yeah, a, a church boomer will read a recap email. Like they, they respond email. My grandma reads email. In fact, my grandma couldn\u0026#39;t connect to the internet the other day and was convinced that someone was trying to hack her bank account. And so I had to, I had to turn her wifi off and turn it back on and get her connected. And she thought that I am the number one, it director in the world. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (29:55):\u003cbr\u003e\n\u003claugh\u003e my grandpa, my grandpa, all the D coffee. TV\u0026#39;s not working. Can you fix me? Like, did you unplug it? You\u0026#39;re genius. \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:07):\u003cbr\u003e\nYeah, but they\u0026#39;ll read it. They\u0026#39;ll read the emails, man. She, and dude, I was at my grandma\u0026#39;s and she\u0026#39;s like, can you help me unsubscribe from some emails? And I\u0026#39;m like, sure. So I\u0026#39;m like getting her set up with an UNS subscription service. And I was like, how about JC Penn? She\u0026#39;s like, no, I like that one. \u003claugh\u003e. How about, how about your green bay Packers newsletter. Now I need to know what\u0026#39;s going on. Withs green bay. Packer\u0026#39;s newsletter. \u003claugh\u003e. How about this now? I, I need that gram. You don\u0026#39;t actually wanna be in subscribe \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (30:30):\u003cbr\u003e\nFor anything \u003claugh\u003e Nope. Oh, that\u0026#39;s fine. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:34):\u003cbr\u003e\nAll right. A couple another one that was interesting after C will church gatherings fit your life church, gen Z 37% said that both digital and physical would fit their lifestyle. 13% say that primary digital would fit their lifestyle. And 41% say physical will fit their lifestyle. So this is church gen Z. So I think one thing that stood out to me about this statistic, cuz that only 13% said that primarily primarily digital would be, uh, their preference for, uh, attending church post COVID mm-hmm \u003caffirmative\u003e. And so right. We continue to say gen Z, gen Z. And we, we are kind of pegging a lot of this on them and them as the future, but they still want in person, they\u0026#39;re not looking for only digital. Exactly. We\u0026#39;re looking for hybrid, which is what we\u0026#39;re trying to find that, that sticky in between, between the two things. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:29):\u003cbr\u003e\nExactly. So, and same with millennials. Millennials are, uh, I think slightly higher, uh, 40% say that both online in person, 13% say primarily digital, which is the same as gen Z and then 42% say primarily physical. So they\u0026#39;re right on the same track there as, as gen Zers. But they\u0026#39;re saying that, um, basically the both that\u0026#39;s hybrid man. Yep. Like that\u0026#39;s what we\u0026#39;re trying to say. Yep. They wanna come in person, but they also want to have access to it when they can\u0026#39;t make it or for whatever reason, they\u0026#39;re not able to be at church. They want to consume something online. Yep. So, so that\u0026#39;s, that\u0026#39;s it any other like kind of lasting thoughts that you had just through some of these statistics, like we\u0026#39;ll, we\u0026#39;ll link to the Barna, uh, ebook and so you can grab a copy of it yourself, but there are, uh, there\u0026#39;s just a, there\u0026#39;s a lot of really good and really interesting stuff in there. So any other thing that you are like, did you miss this? You should have highlighted this or just, or parting thoughts based on some of this data? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (32:30):\u003cbr\u003e\nNo, I, I mean my biggest parting thought is like the, the data staying that hybrid is an avenue that we need to be exploring. So continue, um, exploring this avenue \u003claugh\u003e, I mean, don\u0026#39;t, don\u0026#39;t get discouraged, the data supports it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:45):\u003cbr\u003e\nYeah. And get, and, and, you know, getting into hybrid, um, and getting into some of those digital platforms. Like it can be, it can be laborious and it can be cumbersome and setting up your account and then setting up your group and then setting up your payments, like all that stuff. Like, and it can get confusing because all those companies are trying to sell you things. Yeah. And they\u0026#39;re all the best company and that\u0026#39;s at least what they\u0026#39;re telling you. And so you gotta, you gotta kind of slug slug through some of those things, like setting up email marketing, you know, uh, things or setting up, you know, CHMS things or just, it it\u0026#39;s worth it, you know, but it can get, it can feel overwhelming at times. Yep. So stick with it. It\u0026#39;s worth it. Find something that works. There\u0026#39;s a lot of, um, free or light versions out there. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:35):\u003cbr\u003e\nAnd probably for most of us that that will suffice at least for a while. Yeah. Until it gets to a spot where it needs to be, you know, super, super, uh, hefty as far as the payment is so sweet. Hey, uh, that\u0026#39;s it for us on episode five? Um, maybe six. I actually can\u0026#39;t really remember \u003claugh\u003e because, um, I think this was supposed to be episode five, but then I did one last week by myself. Yep. And so this may actually be episode six. I think it is, but yeah. Glad to have you guys, uh, subscribe, uh, follow us on Twitter at hybrid ministry. Also check out our website hybrid ministry.xyz. Uh, give us a rating. Pull open your purple podcast app search hybrid ministry. We\u0026#39;re right there. We\u0026#39;re number one. If you search that word and give us a little rating, that\u0026#39;d be awesome. I love it. And until next time see you guys later. Thanks guys. Was \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (34:28):\u003cbr\u003e\nThat just had some nasty bug on.\u003c/p\u003e","summary":"In today's episode, Nick and Matt chat through Barna's Hybrid Ministry ebook, they discuss the ins and outs of pillar pages, and how that could be used for your church to reach Millennials and Gen Z attenders, as well as inspect some of the fascinating church attendance trends founds in the Barna Study!","date_published":"2022-08-25T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/6a6090dd-4b25-4036-91e9-d7ba1124a09e.mp3","mime_type":"audio/mpeg","size_in_bytes":33643938,"duration_in_seconds":2095}]},{"id":"4eb70e20-f6d6-4e82-80a4-d88801fcbdb3","title":"Episode 005: Meet Gen Z","url":"https://www.hybridministry.xyz/005","content_text":"In this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking for? And how does Hybrid help them in their growth and knowledge of Jesus?\n\nTIMECODES\n00:00-1:37 Who is Gen Z?\n1:37-6:07 Gen Z prefers small groups more than large gatherings\n6:07-10:25 Industrial vs. Digital Thinking\n10:25-16:24 Busyness is not the problem\n16:24-27:14 How to make a ministry model of small groups\n27:14-32:25 How to set up a small group for the ultimate win\n32:25-37:00 Conclusion and Outro\n\nTRANSCRIPT\nNick Clason (00:02):\nWell, hello there everybody. Welcome to episode five of a hybrid ministry podcast, solo pod today. Um, my cohost Matt is, uh, having a baby at the time of this recording. So next time we talk to him, he's gonna, he's gonna be a dad for the first time. So that's exciting. And, uh, we were scheduled to record. He's having a baby. I was like, yo dude, don't, don't worry about, don't worry about this. Don't worry about podcasting. We'll get to, we'll get to another day. And so sure enough, that's where we are. And so I am, uh, doing this on my own today. Uh, excited to have a quick conversation with you. Uh, but because it was just me had to do a little bit of deviation. So in this episode, we're gonna talk about generation Z a little bit more. I've told you in the past that I am a youth pastor and, uh, just something that I've been thinking about and noticing now for quite some time. \n\nNick Clason (01:02):\nUh, but this generation, I mean, they are just so different than the generations that have come before us. Uh, even as a millennial myself, I notice so much, uh, variance in who generation Z is what, uh, where some pain points are for, for us as student pastors. Um, and maybe just some opportunities of ways that we can use hybrid ministry to be reaching gen Z. You've heard Matt and I talk about some of the stats from Barna, um, that gen Z prefers it looks for a hybrid model. And so I kinda wanna dig into a little bit more. Um, so there's a, there's a statistic that came to, to me, uh, from, uh, crossroads in Cincinnati. I was at a conference in crossroads, did a study, um, of post COVID generation, Z teenagers under the age of 18. So a lot of the generation Z data that you see is gonna be gen Z students over the age of 18 due to liability reasons and the legality of, you know, pulling data from, uh, from people who have to be old enough. \n\nNick Clason (02:16):\nAnd so what they were able to do is they have a data team. So they're able to find a way to, uh, talk to their teenagers and their parents get permission from them. Um, and so all these students have been through COVID, uh, it's the most recent up to date info info that you can find on them and they're teenagers. So they're the, the students that are actually in your church, your student ministry, or not yours, but theirs. Um, and, and it probably matches, you know, they're in the Midwest. And so you may have some different, um, insight Intel, but here's the fact of the matter. Um, it, honestly, this information shocked me, not in the fact of like, when I heard it, I was like, wow, that doesn't track, but more like, oh my gosh, yes, this is exactly what I've been thinking, what I've been feeling. \n\nNick Clason (03:03):\nSo here's the statistic 68% say that they prefer small gatherings over big parties. Uh, if you dig into that, even just a little bit more, uh, 65% of their attendees said that, and 76% of students that were not attending their church or not coming regularly said that they prefer that. So if you're a student ministry that wants to reach students, which odds are, you are that's most, uh, churches, most student ministries, even those that are not there have been overwhelming majority priority on, um, coming to things that are small gatherings over large parties. And I'm, I'm not a hundred percent sure why we would say that. Um, but I have have a feeling, um, that this generation, um, is ex well, I mean, I don't have a feeling. This is empirical. This is evidence. This generation was experiencing some of the highest rates of anxiety that we've ever seen before in the history of the world. \n\nNick Clason (04:11):\nUm, pre C I heard a statistic that the average teenager was experiencing mental health and anxiety related issues at a higher clip than that of a mental health, um, admitted institutionalized patient from the 1950s. This is pre COVID. This is before the world got locked down. And this is before you were told that if you go near your grandmother, you might kill her. And so that is just an absolutely obviously absolutely terrifying proposition. Uh, so much has changed so much of the world has shifted. And so I think that, you know, I don't know that it's like large parties are a fear factor because of COVID. But I think that just the gosh, the overwhelming, like posture and position of needing to isolate, needing to be alone, I, I have just sensed a gigantic difference from them. Um, kind of coming out of that. And I know a lot of people older, the me, like, you know, gen Z teenagers of what they need, man, they need to interact with each other and relate better. \n\nNick Clason (05:20):\nAnd like, yeah, all those things are true for sure. Um, but I think what we need to just remember as, as pastors, as church leaders, is that the next wave of people, um, they want to gather together they want community, but it looks different than it did before. When I was growing up as a millennial youth group was like, just cliche, right? Like, Hey, let's get as many kids here as we can. Whoever brings the most friends, gets an Xbox. And if you guys get 200 friends here, I will swallow a goldfish like that was youth ministry. And I mean, gosh, I've used some of those tactics myself. I shaved my head one time cuz we had a certain number of kids that came. That's a very industrial way of thinking. Matt's mentioned that before. And the industrial way of thinking is just this whole kinda like assembly line idea. \n\nNick Clason (06:19):\nHow many can we get here? How, how much performance, how much quality can we get the digital generation, which is gen Z and those that are coming behind. Most of us, uh, they are valuing access engagement and ultimately community. They wanna know that they are a real person, that they're an individual that they're not just another number. And so, gosh, I know it sounds so cliche. We've all heard it before. We've even probably said it, but students won't care how much we know until they know how much we care. And while this is the, the fact of the matter with our gen Z students, this is also what we're seeing with our church attenders and church members. And so we need to find a way to create community and put a priority on individualism, on small groups, with these statistics, with these facts coming at us and you know, like maybe gathering everyone together in a gigantic room where you swallow a goldfish for entertainment. \n\nNick Clason (07:23):\nValue is not the win anymore because here's the thing. If we gather everyone in a room and you swallow a goldfish,  uh, like how many of those 200 students in that room's story, did you really get to know like, did you really dive in and learn who they are and what's bothering them and the issues that they're facing and the questions that they're asking, because ultimately when we look at the model and method of Jesus, he spent tons of time, like sure, Jesus spoke to 5,000 and he broke the bread. But then he, he spent the majority of the time that we see him throughout the gospels, he spent the majority of that time individually with his disciples. And then he spent even more of it with his 12. And then he invested heavily in the three. And then in John who wrote the gospel of John, he described himself as the disciple that he loved the most. \n\nNick Clason (08:30):\nAnd so Jesus even did that where he spent more and more time individually with his people that he's trying. So those disciples, Peter, James, John, those that were closest to him, they knew how much Jesus cared and they were a part of something with him. And then when they belonged with Jesus, it became much easier for them to turn the corner on belief. I mean, what if, what if the model that Jesus laid out is what the church should be trying to accomplish? Because that's ultimately what happened. Jesus gives the great commission right before the Ascension up to heaven and he says, Hey, do, as I've done walk, as I've walked, take what I've done and re uh, apply it to the world around you. What if this model that Jesus laid out thousands of years ago is what gen Z is really looking for. \n\nNick Clason (09:32):\nWhat if, what the church has become with the lights and the bells and the whistles and the haze and the what if they're not for that? Like, I I've heard, uh, I've heard younger people in my church talk about the amount of money that we spend on production value, all in an aim and an effort to get people in the room. And then, and then they say, okay, yeah, that's great. But what are we doing to care for the, the poor people down the street in, in downtown Chicago? And, and what if like all the amount of pressure that we put on ourselves as churches to try and get everyone in the building? What if, what if that is not really what they're looking for? Cause I know it sounds cliche, right? But they don't care how much we know until they know how much we care. \n\nNick Clason (10:20):\nAnd they're looking for smaller gatherings. Uh, there's a study that Barna did several years ago. Um, and it was well, yeah, several years ago. So 2016, uh, and, and there was a statistic, um, that said 74% of student youth pastors say that teen busyness is the main obstacle to their ministry. And I think the reason being is as he I'll just tell you, anecdotally, as a youth pastor, I, I would feel that in the, the lane or in the sense of like, okay, so, Hey, we have ones in that youth group, you should be here. And then, uh, Susie can't come because Susie has play practice. And max can't come cuz max just made, uh, the football team. And so Susie and max are missing and they're some of you, my core students. And I wish they were there, but they can't be there because they have stuff going on. \n\nNick Clason (11:17):\nTheir schedules are an obstacle to me and my ministry. And so, uh, I think most, most of us in ministry, most youth pastors would say that. I mean, I don't know if you've ever been on like the D YM Facebook group or youth pastors only Facebook group and like seen some of those questions. But gosh, those are some of the, those are some of the main points of conversation. All right. So my, my biggest obstacle in my ministry is student business, 74, almost almost three quarters of youth pastors in America that were surveyed said that. Now check this out. This is the thing that's so fascinating to me because I think we've been, we've been banging that drum for years. We've been saying, we're you guys are too busy. You gotta back it down. You gotta come to the thing. You gotta come to our, our event, right? \n\nNick Clason (12:05):\nAnd this is gen Z. These are these students and they wanna do stuff. They wanna do extracurricular activities. Uh, with that same notion, I wish your teen wasn't so busy with that posture towards parents, check this out. 31% of parents think that their teenagers actually need more to do as opposed to less to do all of us would say back your schedules down, find more margin, find more white space and check this only 11%, 11% of parents think that their child is way too busy and way too overscheduled. So the problem that we as youth pastors feel or face is not the same problem that parents are feeling or facing as they're leading their children. And so what I am proposing, what I am thinking, perhaps student ministry, ministry to gen Z, uh, millennials can look like more in the future is they, you can put less pressure on the one, uh, once a week, individual gathering and instead pour all of your gas, all of your effort on to more relationally charged intimate community based settings, where, you know, the individual, I mean, guys, this is tried and true stuff, right? \n\nNick Clason (13:21):\nLike I, I train and talk to my small group leaders, uh, at nauseam about the importance of knowing their students and knowing them well. And the reality is if one of my small group leaders has 35 students on a roster, they're not doing that. They're not knowing those students individually and they're not knowing them well, but they have a lot of kids on their roster. And as people who've been trained in an industrial way and an industrial line of thinking that, uh, communicates a fair level of success, well, you have 35 kids. Oh my word. That's a lot of people in a small group. Yeah. But how many of those 35 do you know? Well, and do you know, intimately, you know, orange wrote the book a couple years ago called lead small and it's, it's one of the most profound books because I think it's one of the things that all of all youth pastors in America would want to articulate. \n\nNick Clason (14:19):\nAnd it's so simple, but it's so clear and it's so good. And so I actually use the book lead small as a small group leader's, uh, job description essentially. And so the five principles on it and listen, I'm gonna try and pull this off the top of my head. So if I do it, gimme, gimme kudos, but it's to be present it's to show up, show up, randomly show up predictably, um, and show up like outside of the program time. Uh, so it's it show up or be present it's, uh, create a safe place. It's partnered with parents. It's moved them out. That's four out of five guys. That's pretty dang good. Um, I can't remember the fifth one, and those of you listening on the other and you're screaming at me right now, but listen, this is hard when you don't have a cohost, you don't have your brain, doesn't have room to breathe. \n\nNick Clason (15:05):\nSo Colin, Cal, I don't know how you do it every week, but congratulations, you are an absolute magician cuz just talking into a microphone by yourself for hours. That is hard. Now my point in saying all that as, uh, lead small is that it's, it's really quite simple because if you look at it, it goes back to what Jesus did. And so church has looked, um, much more produced and much more glamorized. And I think a lot of that was a product of the industrial age. How can we Polish this and bring a level of quality that is going to produce the highest amount of attenders? That's been our goal. How do we get the most amount of people here in this room? And that's not, that's not been a bad thing. I don't think, but I think it's giving us a lot of quantitative data and not a lot of qualitative data. \n\nNick Clason (15:56):\nWe know a lot of people are here, but, but what are their stories? Well, yeah, you gotta get in a small group. Exactly. That's what we're saying. And that's what gen Z's saying. They say we don't care about the big thing. The big show, like you can't outer entertain us. We have TikTok on our phone. There are people swallowing, goldfish all day long on there. What we want is real, what we want is authentic. And so, you know, just one of the things that we've done is, uh, we have actually pulled away in our student ministry and, and decentralized. Um, and what I mean by that is, yeah, we gather together every once in a while, but really the, the win is what happens in the small group type setting. And so just for a little bit of backdrop, a little bit of context in our setting, um, we only meet with our students one time a week. \n\nNick Clason (16:46):\nUh, there is weekend services and weekend programming, but there's nothing for students with that. So we encourage them to go to go to service with their parents and we encourage them to serve, um, in one of the services. And so then therefore, uh, when we meet we're meeting at an off peak time pre COVID, we were pretty standard. We had Wednesday night for junior high students and Sunday night for high school students. And I think we squarely fell in the demographic of 74% of youth pastors saying they students are way too. Overscheduled way too busy. That's the problem. That's why I can't get anybody here. COVID came around and absolutely, you know, shut us down. We were in Chicago, we just opened up yesterday essentially. And so that's kind of a joke, but not really also. And so anyway, uh, 20, 20 summer we had been doing, um, a show like a YouTube show completely online and it was great and it was really fun, but the problem was, um, we were, we were talking strategy around our show and uh, I remember one of the, one of the youth pastors on our staff said, uh, she said, you know, the only place in the world right now. \n\nNick Clason (18:00):\nSo think this is like summer 20, 20. She said the only place in the world right now that students can't get in person is church. And so we did right there, a 180 pivot and instead of strategizing around how to make our show more, whatever, attractional more, whatever we, we said, how do we get students in an in-person moment? Now, keep in mind, this is 20, 20 summer. I've said all this a million times. I know, but I'm just trying to give you the context of it. Because at that point in time, our church multi-site megachurch in Chicagoland area. Sure. We were in the south suburb, so sure. We're about an hour away from the city, all the PR all the, um, I dunno, social media that would come along with us, not like not meeting or meeting, like there's gonna be a lot of negativity if we did. \n\nNick Clason (18:51):\nAnd so we were still kind of in that world. And so our, our main church, like big church adult church, like they were still not meeting weekly. And so we created, uh, host home based small groups at that time, the state of Illinois was in, I believe it was called phase three of reopening or something like that, three or four. And, um, they, we were the guideline quote unquote was, uh, cuz you know, everything was very quote unquote, but anyway, the guideline was 50 people or less in a gathering, but there was very real chance that we were about to slide back into the, the other phase. So we were in phase three down to phase two or whatever that was, it might have been phase four down to phase three. Doesn't really matter because none of it makes sense and hopefully we never talk about it again. \n\nNick Clason (19:39):\nBut um, the, the more strict phase was 10, 10 students or more not students, sorry, people. This is for the state of Illinois. So we're like if we build small groups, um, and roster get rosters up to about 15 cap, it there knowing that typically 50 to 75% of students, uh, attend weekly. So, you know, if you have 15 on a roster, you're probably seeing seven to, to nine of them every week. And so then therefore we are within the window. Even if we get shut down even further, we can still continue to do this. And so we rolled out, um, a handful, like a bunch of digital groups that met on zoom. And then we also rolled out a ton of host homes. A and what we saw was our pre COVID attendance against enrollment jumped from like 32%. So again, this, that model was Wednesday night come, I'm gonna swallow a goldfish. \n\nNick Clason (20:40):\nAnd then after that, you're gonna get in your small group with your leaders who love you and care about you. And every time a new student shows up a new kid gets dumped onto their roster. And so by the time that the school year comes to an end, that small group, leader's holding a roster of 35 students. And if I were to grab that roster and I say, Hey, who is that kid? And point to a name? There's a chance that they may have no idea cuz that kid may have come a week, that they weren't there and then they never came back. And so they've never actually met this kid, but this kid's sitting on their roster. And as far as like pipelines go and as far as like, uh, pastoral care goes, our strategy built around that is that the small group leader cares for that student. \n\nNick Clason (21:18):\nBut the reality is like that small group leader doesn't even know that student's name. And so that was that 32% of attendance. Sure. There may be 35 kids, but the average attendance against the enrollment of the overall small group was 32% pre COVID. We saw that attendance jump right out of the gate after COVID from 32% up to like 76%. And so what we saw was we saw this statistic bear itself out where gen Z's saying, this is what I want. Like I wanna be somewhere where I'm known and even in the face of COVID, I mean, dude, we were doing like full mask. Like you have to wear one, we were enforcing it. Like it was not an optimal way to gather together, but, but students were flocking. And in a lot of ways, I think, you know, the, the juxtaposition or the comparison of the fact that in COVID they're completely locked down and isolated to now we're actually offering some semblance of community and connection. \n\nNick Clason (22:13):\nUm, obviously didn't hurt us, right? If you starve them of something, then eventually they're gonna go, absence makes the heart grow fonder, but that's what we saw. And so that was something we stumbled upon in COVID cuz we were like, oh dang look at this. And so then we just continued to run that model. And, and to this day our student ministry is still built on that. Um, I, this last, uh, spring, I had 15 small groups. I had one online group. I had four groups that met on campus. I had 10 groups that met in homes. And then of those ten four, no, I'm sorry. Five met on another night of the week. And so I had a Thursday group, I had four Sunday groups and then I had 10 Wednesday groups. And so back to the statistic about student pastors saying the biggest challenge to their student ministry is scheduling and parents not really agreeing with that. \n\nNick Clason (23:10):\nUm, I think the fact that what, what we've been able to kind of stumble on as a student ministry is, uh, this, this variety of options as it comes to meeting, we've put so much pressure on the meeting, but what, what did Paul say? Right? I mean, I don't know that he was talking to youth pastors, but he could have been, we says don't esteem one day better than the other, but that's how we treat it with scheduling. Like, well for me to preach and for me to do all these things, like I need to get all the students together on a stage and a Wednesday night and get up in front of 'em and tell 'em about Jesus and like, yeah, that, that is the case in the eighties. But, but now for if you want to communicate as a student pastor, if you wanna communicate as a, as a communicator, you don't need a stage and a microphone to do that. \n\nNick Clason (23:57):\nIn fact, you can run this model. Like we're talking about where we have decentralized groups that meet in variety of locations all across the city on variety of nights in a, in a variety of locations, in a variety of environments. And if you record something via video, that same message can be disseminated out to all 15, all 25, all it's an infinitely scalable model. And that's the other piece too. You don't need facility. You don't need more chairs to accommodate more students. What you need is just one more, two more, three more willing host homes. And what I always tell people is now if you have wifi in a couch, you can experience what our church has to offer in student ministry. You no longer have to rely on your schedule to be free. And for your night to, to not have, you know, extracurricular activities and for your parents to drive you from wherever they, they have to drive from to get you to the campus. \n\nNick Clason (24:56):\nAnd I get it like every context is different. You know, I, like I said, we're in the suburbs of Chicago, we're a big church. And so therefore we have a pretty wide reach. So sometimes we'll reach people from as far as 30, 45, even an hour away on the weekends. Um, and so those people's kids, um, that want to come back to youth group, they then have to drive 30, 45 an hour back into, you know, where our church is so that they can get to student ministry and to, to experience it. But now they can pick something that's maybe 30 minutes from the church in a host home that is, uh, geographically located 30 minutes from the campus. And so then that way you can also begin building things around region. You could even begin building things around school because how much more realistic is it for students to be in small group with other kids that are in their school, as opposed to just kids who say that they go to the same church and they see each other once a week. \n\nNick Clason (25:58):\nAnd so you're like, wow, wow. Do you, when do you ever stand in front of the students? When do you, when do you ever get to know them? And that is, that has been the tough thing. Um, you've probably heard me say it, but my first day was the first day of COVID. So my first day was the, the initial and original production of our show and our show, what it did was it just, it operated as the anchor, the springboard for all of our small groups. It shifted from something that we did in COVID as a, um, youth, youth ministry program replacement to then more, a, um, discussion starter for small groups. And so it's, it's gone on this gigantic evolution now over the last two plus years, but what we're realizing the win is the win is what happens in the rooms. The win is what's happening between the students, between them and their leaders. \n\nNick Clason (26:47):\nAnd really what we're just aiming to provide is good, consistent Bible teaching. Um, and we're doing that primarily and mostly through video, we are sitting down, we're recording ourselves, teaching we're recording ourselves, um, you know, presenting, uh, thought from the Bible and then the groups have what they need to, uh, to, to discuss it. And so what I wanna actually do real fast, I just wanna pull up, um, like, Hey, here's what we're doing this, uh, this fall. And so now two and a half years later, our most recent iteration of small groups, um, and, and what we're doing in each of the rooms with each of the themes. And so, um, what we do is we do like a campus night launch. Um, and then after that they have 10 weeks of small groups and that's where this, I think the biggest piece in this is the, uh, ability to vary up the, the, the days and the weeks and the nights of meeting. \n\nNick Clason (27:53):\nAnd so I, uh, at my campus, I'm able to offer Sunday night meetings, Wednesday night meetings, Thursday night meetings. And that's really, I think like the, where the rubber meets the road on, on everything that makes it really helpful and beneficial. So, um, in addition to like providing teaching, we try to provide like a theme or some sort of activity for every group to do. And so this is where hybrid can really, really come into play. So the first night of small group, we're just doing sweet or sour and what our like video segment is gonna be is we're just gonna say, Hey, listen, like one great practice to do is you're getting to know each other. And as you're getting to get in the rhythm of small group messages, talk about the sweetest part of your week and the most sour part of your week. \n\nNick Clason (28:38):\nAnd maybe to start that week, we're gonna just talk about, Hey, this was the sweetest part of my summer, and this was the most sour part of my summer. Um, then the week after that, we're gonna play a little game called yay or nay. And our thought behind that is we're going to do, um, like eight or 10 things that we just say like, Hey, um, cookies. And then let the, the students hold up a little paddle that says, yay, like a green sign or flip it over to a red sign that says, nay. And then we're gonna say you have 30 seconds to decide answer, and then defend your answer. And so we're hoping it kind of creates a little bit of banter between them and the students. And what we'll do is we'll just have like a 32nd timer. And then when that's over a little ding and they'll move on the next one. \n\nNick Clason (29:21):\nAnd so it goes from cookies to pineapple and pizza, yay, or nay boom, 30 seconds. And then a little countdown video thing. Week three is gonna be board game nights, pretty self explanatory, bring a board game, play it together. Week number four is gonna be a service project. And what we're actually doing is we are, um, doing operation Christmas child. So we are gonna give all of our groups like 10 shoe boxes, and we're gonna challenge them to fill 10. And we're gonna do a competition to see who can fill the most amount of shoe boxes. And so then we're going to let them literally just physically do a packing party in their small groups, wherever they meet on campus in host homes. And then if they're online, we'll figure so up for that. Um, we're gonna then do, after that, we're gonna do an escape room and that's gonna operate as like an invite night. \n\nNick Clason (30:05):\nAnd so we're gonna give 'em a puzzle, um, and some things and some codes to try and figure out, and we're gonna let them work on that together and hopefully bring a friend to it. And then we're gonna use like, uh, our YouTube channel or whatever with just, uh, countdown and maybe some ominous music. And so they have to get this puzzle solved within 45 minutes. And while the clock is going, there'll be little hints. And, um, voiceover things kind of popped in there by me or one of our other team members to just encourage them as they go the next week is gonna be karaoke night. So we're just gonna pull together some, some songs and into our YouTube playlist and they can just sing some karaoke together, have fun as a small group the next week is around Halloween time. So that's gonna be, uh, some Halloween house parties. \n\nNick Clason (30:50):\nWe're gonna give them, uh, an option of a couple of things that they can do, but really that's just, Hey, throw a party, get some candy, you know, do Halloween stuff. Um, then the week after that we're gonna play, would you rather, it's gonna feel very much like yay or nay instead of yay or nay like iPhones and pineapple and pizza. Now it's gonna be like, would you rather it's like, would you rather, uh, this is my favorite, would you rather question, would you rather eat ice cream flavored poop or poop flavored ice cream? Yeah, let me know, let me know the comments. We wanna know hybrid ministry.xyz or on Twitter at hybrid ministry. Come find us and let us know which of your would you rather it would be, uh, then we're gonna play fall feud, fall family feud. We're gonna, uh, send out a, a text. \n\nNick Clason (31:32):\nSome of our students gather some survey data on some fall or like autumn related questions and then get that same data and then let them play based on their answers that they gave. And then finally, the last week of small group is, uh, show and tell donut edition, bring your favorite donut and bring a second one to share with someone else. And that's just an excuse to have a giant donut party as a celebration of the last week of small groups, then that leads us right up to Thanksgiving in the scope of our calendar. We'll come back for a couple weeks after Thanksgiving, do a couple Christmas related events and it'll feel very Christmas party esque, and then we break for Christmas. And so that's kind of how we use this idea of decentralized, um, host home model, small groups. And that's how we use technology to create for our students a hybrid experience. \n\nNick Clason (32:25):\nAnd so I'm still the youth pastor. I still preach and teach, but I do view video. Um, and my talking head or my teaching content experiences get distributed to 15 groups at my campus, probably another 15 groups at our other couple campuses. And so that helps, that helps me be in 30 something places at any given time throughout the week. And so that's, that's one of the ways that we're utilizing and using hybrid ministry and hopefully doing something that is gen Z centric and gen Z forward thinking because the game back to the whole thing, they don't know, they don't care how much we know until they know how much we care. And that's what we're attempting to do is we're attempting to give them a safe place, the lead small principle, and it comes all the way back from Jesus of Nazareth who ultimately said to us, Hey, this is the great commission. \n\nNick Clason (33:27):\nGo make disciples of all nations, teaching them everything. I've commanded. You baptizing them name the father, son, holy spirit. And he promises us as presence. I'll be with you even always to the very end of the age. That's what the church is built on church. Isn't built on a show church isn't built on a Sunday morning experience. Church is built on the people of God coming together, Hebrews 10, 24 and 25, continuing to, to meet together, to encourage one another, to spur one another on, do not give up meeting together. The writer of Hebrew says that is the, that's the core, the core tenant of the church. And for a lot of years, the only way to do that was a once a week gathering on Sundays in between farming. But we don't live in that, that agricultural world anymore. We're in a digital age. And so our students they're digital. \n\nNick Clason (34:22):\nThey, they, they think digital first. And so before, you know, it generation Z is gonna make up the majority of the attenders in your church, but you're already probably feeling some of the effects of it. And if you're not a youth pastor, like I am, it may not feel as, as imminent. Um, but they are on their way and they are on the horizon. And I know for me, they are the primary students that I am tasked with reaching right now. And so I don't have a choice if you're a pastor of older adults and millennials and gen Xers, then you may feel like this is a little further off for you and you might be right. Um, but the reality is that the oldest generation Z, they are starting to graduate from college and they're looking to enter the church. And they're saying some of these same things, probably around the same percentage that they prefer small gatherings over big parties. \n\nNick Clason (35:20):\nSo how can you use hybrid versions of ministry to reach these people and to even disciple them and even reinforce and galvanize the community around them? Well, that's it guys, that's it for the solo pod, uh, make sure you reach out to Matt, let him know that you are happy for him, that you're excited for him that he's gonna have a baby. Um, I'm gonna text him right now and figure out if they had the baby or not. They were in the hospital last night, so we'll have to see, but anyway, Hey, check us out. Online hybrid ministry dot X, Y, Z, we're on Twitter at hybrid ministry. If you find this helpful a rating or a review would be incredibly generous and incredibly helpful to us, it helps us rank higher in the podcast standings. And we have show notes. I don't know if you know this, but you can go to our, uh, hybrid ministry.xyz website. And we do an offer you a full transcript of everything that we say. And then anything that we talk about, uh, we will link to that in our show notes. So you can have access to some of those downloads for free, just go grab 'em. Um, but give us a shout. Give us a rating. Give us a review. Love to get to know you guys a little bit more. Appreciate you being a part of this journey with us. And until next time, we'll see you.","content_html":"\u003cp\u003eIn this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking for? And how does Hybrid help them in their growth and knowledge of Jesus?\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-1:37 Who is Gen Z?\u003cbr\u003e\n1:37-6:07 Gen Z prefers small groups more than large gatherings\u003cbr\u003e\n6:07-10:25 Industrial vs. Digital Thinking\u003cbr\u003e\n10:25-16:24 Busyness is not the problem\u003cbr\u003e\n16:24-27:14 How to make a ministry model of small groups\u003cbr\u003e\n27:14-32:25 How to set up a small group for the ultimate win\u003cbr\u003e\n32:25-37:00 Conclusion and Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:02):\u003cbr\u003e\nWell, hello there everybody. Welcome to episode five of a hybrid ministry podcast, solo pod today. Um, my cohost Matt is, uh, having a baby at the time of this recording. So next time we talk to him, he\u0026#39;s gonna, he\u0026#39;s gonna be a dad for the first time. So that\u0026#39;s exciting. And, uh, we were scheduled to record. He\u0026#39;s having a baby. I was like, yo dude, don\u0026#39;t, don\u0026#39;t worry about, don\u0026#39;t worry about this. Don\u0026#39;t worry about podcasting. We\u0026#39;ll get to, we\u0026#39;ll get to another day. And so sure enough, that\u0026#39;s where we are. And so I am, uh, doing this on my own today. Uh, excited to have a quick conversation with you. Uh, but because it was just me had to do a little bit of deviation. So in this episode, we\u0026#39;re gonna talk about generation Z a little bit more. I\u0026#39;ve told you in the past that I am a youth pastor and, uh, just something that I\u0026#39;ve been thinking about and noticing now for quite some time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:02):\u003cbr\u003e\nUh, but this generation, I mean, they are just so different than the generations that have come before us. Uh, even as a millennial myself, I notice so much, uh, variance in who generation Z is what, uh, where some pain points are for, for us as student pastors. Um, and maybe just some opportunities of ways that we can use hybrid ministry to be reaching gen Z. You\u0026#39;ve heard Matt and I talk about some of the stats from Barna, um, that gen Z prefers it looks for a hybrid model. And so I kinda wanna dig into a little bit more. Um, so there\u0026#39;s a, there\u0026#39;s a statistic that came to, to me, uh, from, uh, crossroads in Cincinnati. I was at a conference in crossroads, did a study, um, of post COVID generation, Z teenagers under the age of 18. So a lot of the generation Z data that you see is gonna be gen Z students over the age of 18 due to liability reasons and the legality of, you know, pulling data from, uh, from people who have to be old enough. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:16):\u003cbr\u003e\nAnd so what they were able to do is they have a data team. So they\u0026#39;re able to find a way to, uh, talk to their teenagers and their parents get permission from them. Um, and so all these students have been through COVID, uh, it\u0026#39;s the most recent up to date info info that you can find on them and they\u0026#39;re teenagers. So they\u0026#39;re the, the students that are actually in your church, your student ministry, or not yours, but theirs. Um, and, and it probably matches, you know, they\u0026#39;re in the Midwest. And so you may have some different, um, insight Intel, but here\u0026#39;s the fact of the matter. Um, it, honestly, this information shocked me, not in the fact of like, when I heard it, I was like, wow, that doesn\u0026#39;t track, but more like, oh my gosh, yes, this is exactly what I\u0026#39;ve been thinking, what I\u0026#39;ve been feeling. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:03):\u003cbr\u003e\nSo here\u0026#39;s the statistic 68% say that they prefer small gatherings over big parties. Uh, if you dig into that, even just a little bit more, uh, 65% of their attendees said that, and 76% of students that were not attending their church or not coming regularly said that they prefer that. So if you\u0026#39;re a student ministry that wants to reach students, which odds are, you are that\u0026#39;s most, uh, churches, most student ministries, even those that are not there have been overwhelming majority priority on, um, coming to things that are small gatherings over large parties. And I\u0026#39;m, I\u0026#39;m not a hundred percent sure why we would say that. Um, but I have have a feeling, um, that this generation, um, is ex well, I mean, I don\u0026#39;t have a feeling. This is empirical. This is evidence. This generation was experiencing some of the highest rates of anxiety that we\u0026#39;ve ever seen before in the history of the world. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:11):\u003cbr\u003e\nUm, pre C I heard a statistic that the average teenager was experiencing mental health and anxiety related issues at a higher clip than that of a mental health, um, admitted institutionalized patient from the 1950s. This is pre COVID. This is before the world got locked down. And this is before you were told that if you go near your grandmother, you might kill her. And so that is just an absolutely obviously absolutely terrifying proposition. Uh, so much has changed so much of the world has shifted. And so I think that, you know, I don\u0026#39;t know that it\u0026#39;s like large parties are a fear factor because of COVID. But I think that just the gosh, the overwhelming, like posture and position of needing to isolate, needing to be alone, I, I have just sensed a gigantic difference from them. Um, kind of coming out of that. And I know a lot of people older, the me, like, you know, gen Z teenagers of what they need, man, they need to interact with each other and relate better. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:20):\u003cbr\u003e\nAnd like, yeah, all those things are true for sure. Um, but I think what we need to just remember as, as pastors, as church leaders, is that the next wave of people, um, they want to gather together they want community, but it looks different than it did before. When I was growing up as a millennial youth group was like, just cliche, right? Like, Hey, let\u0026#39;s get as many kids here as we can. Whoever brings the most friends, gets an Xbox. And if you guys get 200 friends here, I will swallow a goldfish like that was youth ministry. And I mean, gosh, I\u0026#39;ve used some of those tactics myself. I shaved my head one time cuz we had a certain number of kids that came. That\u0026#39;s a very industrial way of thinking. Matt\u0026#39;s mentioned that before. And the industrial way of thinking is just this whole kinda like assembly line idea. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:19):\u003cbr\u003e\nHow many can we get here? How, how much performance, how much quality can we get the digital generation, which is gen Z and those that are coming behind. Most of us, uh, they are valuing access engagement and ultimately community. They wanna know that they are a real person, that they\u0026#39;re an individual that they\u0026#39;re not just another number. And so, gosh, I know it sounds so cliche. We\u0026#39;ve all heard it before. We\u0026#39;ve even probably said it, but students won\u0026#39;t care how much we know until they know how much we care. And while this is the, the fact of the matter with our gen Z students, this is also what we\u0026#39;re seeing with our church attenders and church members. And so we need to find a way to create community and put a priority on individualism, on small groups, with these statistics, with these facts coming at us and you know, like maybe gathering everyone together in a gigantic room where you swallow a goldfish for entertainment. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:23):\u003cbr\u003e\nValue is not the win anymore because here\u0026#39;s the thing. If we gather everyone in a room and you swallow a goldfish, \u003claugh\u003e uh, like how many of those 200 students in that room\u0026#39;s story, did you really get to know like, did you really dive in and learn who they are and what\u0026#39;s bothering them and the issues that they\u0026#39;re facing and the questions that they\u0026#39;re asking, because ultimately when we look at the model and method of Jesus, he spent tons of time, like sure, Jesus spoke to 5,000 and he broke the bread. But then he, he spent the majority of the time that we see him throughout the gospels, he spent the majority of that time individually with his disciples. And then he spent even more of it with his 12. And then he invested heavily in the three. And then in John who wrote the gospel of John, he described himself as the disciple that he loved the most. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:30):\u003cbr\u003e\nAnd so Jesus even did that where he spent more and more time individually with his people that he\u0026#39;s trying. So those disciples, Peter, James, John, those that were closest to him, they knew how much Jesus cared and they were a part of something with him. And then when they belonged with Jesus, it became much easier for them to turn the corner on belief. I mean, what if, what if the model that Jesus laid out is what the church should be trying to accomplish? Because that\u0026#39;s ultimately what happened. Jesus gives the great commission right before the Ascension up to heaven and he says, Hey, do, as I\u0026#39;ve done walk, as I\u0026#39;ve walked, take what I\u0026#39;ve done and re uh, apply it to the world around you. What if this model that Jesus laid out thousands of years ago is what gen Z is really looking for. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:32):\u003cbr\u003e\nWhat if, what the church has become with the lights and the bells and the whistles and the haze and the what if they\u0026#39;re not for that? Like, I I\u0026#39;ve heard, uh, I\u0026#39;ve heard younger people in my church talk about the amount of money that we spend on production value, all in an aim and an effort to get people in the room. And then, and then they say, okay, yeah, that\u0026#39;s great. But what are we doing to care for the, the poor people down the street in, in downtown Chicago? And, and what if like all the amount of pressure that we put on ourselves as churches to try and get everyone in the building? What if, what if that is not really what they\u0026#39;re looking for? Cause I know it sounds cliche, right? But they don\u0026#39;t care how much we know until they know how much we care. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:20):\u003cbr\u003e\nAnd they\u0026#39;re looking for smaller gatherings. Uh, there\u0026#39;s a study that Barna did several years ago. Um, and it was well, yeah, several years ago. So 2016, uh, and, and there was a statistic, um, that said 74% of student youth pastors say that teen busyness is the main obstacle to their ministry. And I think the reason being is as he I\u0026#39;ll just tell you, anecdotally, as a youth pastor, I, I would feel that in the, the lane or in the sense of like, okay, so, Hey, we have ones in that youth group, you should be here. And then, uh, Susie can\u0026#39;t come because Susie has play practice. And max can\u0026#39;t come cuz max just made, uh, the football team. And so Susie and max are missing and they\u0026#39;re some of you, my core students. And I wish they were there, but they can\u0026#39;t be there because they have stuff going on. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:17):\u003cbr\u003e\nTheir schedules are an obstacle to me and my ministry. And so, uh, I think most, most of us in ministry, most youth pastors would say that. I mean, I don\u0026#39;t know if you\u0026#39;ve ever been on like the D YM Facebook group or youth pastors only Facebook group and like seen some of those questions. But gosh, those are some of the, those are some of the main points of conversation. All right. So my, my biggest obstacle in my ministry is student business, 74, almost almost three quarters of youth pastors in America that were surveyed said that. Now check this out. This is the thing that\u0026#39;s so fascinating to me because I think we\u0026#39;ve been, we\u0026#39;ve been banging that drum for years. We\u0026#39;ve been saying, we\u0026#39;re you guys are too busy. You gotta back it down. You gotta come to the thing. You gotta come to our, our event, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:05):\u003cbr\u003e\nAnd this is gen Z. These are these students and they wanna do stuff. They wanna do extracurricular activities. Uh, with that same notion, I wish your teen wasn\u0026#39;t so busy with that posture towards parents, check this out. 31% of parents think that their teenagers actually need more to do as opposed to less to do all of us would say back your schedules down, find more margin, find more white space and check this only 11%, 11% of parents think that their child is way too busy and way too overscheduled. So the problem that we as youth pastors feel or face is not the same problem that parents are feeling or facing as they\u0026#39;re leading their children. And so what I am proposing, what I am thinking, perhaps student ministry, ministry to gen Z, uh, millennials can look like more in the future is they, you can put less pressure on the one, uh, once a week, individual gathering and instead pour all of your gas, all of your effort on to more relationally charged intimate community based settings, where, you know, the individual, I mean, guys, this is tried and true stuff, right? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:21):\u003cbr\u003e\nLike I, I train and talk to my small group leaders, uh, at nauseam about the importance of knowing their students and knowing them well. And the reality is if one of my small group leaders has 35 students on a roster, they\u0026#39;re not doing that. They\u0026#39;re not knowing those students individually and they\u0026#39;re not knowing them well, but they have a lot of kids on their roster. And as people who\u0026#39;ve been trained in an industrial way and an industrial line of thinking that, uh, communicates a fair level of success, well, you have 35 kids. Oh my word. That\u0026#39;s a lot of people in a small group. Yeah. But how many of those 35 do you know? Well, and do you know, intimately, you know, orange wrote the book a couple years ago called lead small and it\u0026#39;s, it\u0026#39;s one of the most profound books because I think it\u0026#39;s one of the things that all of all youth pastors in America would want to articulate. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:19):\u003cbr\u003e\nAnd it\u0026#39;s so simple, but it\u0026#39;s so clear and it\u0026#39;s so good. And so I actually use the book lead small as a small group leader\u0026#39;s, uh, job description essentially. And so the five principles on it and listen, I\u0026#39;m gonna try and pull this off the top of my head. So if I do it, gimme, gimme kudos, but it\u0026#39;s to be present it\u0026#39;s to show up, show up, randomly show up predictably, um, and show up like outside of the program time. Uh, so it\u0026#39;s it show up or be present it\u0026#39;s, uh, create a safe place. It\u0026#39;s partnered with parents. It\u0026#39;s moved them out. That\u0026#39;s four out of five guys. That\u0026#39;s pretty dang good. Um, I can\u0026#39;t remember the fifth one, and those of you listening on the other and you\u0026#39;re screaming at me right now, but listen, this is hard when you don\u0026#39;t have a cohost, you don\u0026#39;t have your brain, doesn\u0026#39;t have room to breathe. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:05):\u003cbr\u003e\nSo Colin, Cal, I don\u0026#39;t know how you do it every week, but congratulations, you are an absolute magician cuz just talking into a microphone by yourself for hours. That is hard. Now my point in saying all that as, uh, lead small is that it\u0026#39;s, it\u0026#39;s really quite simple because if you look at it, it goes back to what Jesus did. And so church has looked, um, much more produced and much more glamorized. And I think a lot of that was a product of the industrial age. How can we Polish this and bring a level of quality that is going to produce the highest amount of attenders? That\u0026#39;s been our goal. How do we get the most amount of people here in this room? And that\u0026#39;s not, that\u0026#39;s not been a bad thing. I don\u0026#39;t think, but I think it\u0026#39;s giving us a lot of quantitative data and not a lot of qualitative data. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:56):\u003cbr\u003e\nWe know a lot of people are here, but, but what are their stories? Well, yeah, you gotta get in a small group. Exactly. That\u0026#39;s what we\u0026#39;re saying. And that\u0026#39;s what gen Z\u0026#39;s saying. They say we don\u0026#39;t care about the big thing. The big show, like you can\u0026#39;t outer entertain us. We have TikTok on our phone. There are people swallowing, goldfish all day long on there. What we want is real, what we want is authentic. And so, you know, just one of the things that we\u0026#39;ve done is, uh, we have actually pulled away in our student ministry and, and decentralized. Um, and what I mean by that is, yeah, we gather together every once in a while, but really the, the win is what happens in the small group type setting. And so just for a little bit of backdrop, a little bit of context in our setting, um, we only meet with our students one time a week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:46):\u003cbr\u003e\nUh, there is weekend services and weekend programming, but there\u0026#39;s nothing for students with that. So we encourage them to go to go to service with their parents and we encourage them to serve, um, in one of the services. And so then therefore, uh, when we meet we\u0026#39;re meeting at an off peak time pre COVID, we were pretty standard. We had Wednesday night for junior high students and Sunday night for high school students. And I think we squarely fell in the demographic of 74% of youth pastors saying they students are way too. Overscheduled way too busy. That\u0026#39;s the problem. That\u0026#39;s why I can\u0026#39;t get anybody here. COVID came around and absolutely, you know, shut us down. We were in Chicago, we just opened up yesterday essentially. And so that\u0026#39;s kind of a joke, but not really also. And so anyway, uh, 20, 20 summer we had been doing, um, a show like a YouTube show completely online and it was great and it was really fun, but the problem was, um, we were, we were talking strategy around our show and uh, I remember one of the, one of the youth pastors on our staff said, uh, she said, you know, the only place in the world right now. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:00):\u003cbr\u003e\nSo think this is like summer 20, 20. She said the only place in the world right now that students can\u0026#39;t get in person is church. And so we did right there, a 180 pivot and instead of strategizing around how to make our show more, whatever, attractional more, whatever we, we said, how do we get students in an in-person moment? Now, keep in mind, this is 20, 20 summer. I\u0026#39;ve said all this a million times. I know, but I\u0026#39;m just trying to give you the context of it. Because at that point in time, our church multi-site megachurch in Chicagoland area. Sure. We were in the south suburb, so sure. We\u0026#39;re about an hour away from the city, all the PR all the, um, I dunno, social media that would come along with us, not like not meeting or meeting, like there\u0026#39;s gonna be a lot of negativity if we did. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:51):\u003cbr\u003e\nAnd so we were still kind of in that world. And so our, our main church, like big church adult church, like they were still not meeting weekly. And so we created, uh, host home based small groups at that time, the state of Illinois was in, I believe it was called phase three of reopening or something like that, three or four. And, um, they, we were the guideline quote unquote was, uh, cuz you know, everything was very quote unquote, but anyway, the guideline was 50 people or less in a gathering, but there was very real chance that we were about to slide back into the, the other phase. So we were in phase three down to phase two or whatever that was, it might have been phase four down to phase three. Doesn\u0026#39;t really matter because none of it makes sense and hopefully we never talk about it again. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:39):\u003cbr\u003e\nBut um, the, the more strict phase was 10, 10 students or more not students, sorry, people. This is for the state of Illinois. So we\u0026#39;re like if we build small groups, um, and roster get rosters up to about 15 cap, it there knowing that typically 50 to 75% of students, uh, attend weekly. So, you know, if you have 15 on a roster, you\u0026#39;re probably seeing seven to, to nine of them every week. And so then therefore we are within the window. Even if we get shut down even further, we can still continue to do this. And so we rolled out, um, a handful, like a bunch of digital groups that met on zoom. And then we also rolled out a ton of host homes. A and what we saw was our pre COVID attendance against enrollment jumped from like 32%. So again, this, that model was Wednesday night come, I\u0026#39;m gonna swallow a goldfish. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:40):\u003cbr\u003e\nAnd then after that, you\u0026#39;re gonna get in your small group with your leaders who love you and care about you. And every time a new student shows up a new kid gets dumped onto their roster. And so by the time that the school year comes to an end, that small group, leader\u0026#39;s holding a roster of 35 students. And if I were to grab that roster and I say, Hey, who is that kid? And point to a name? There\u0026#39;s a chance that they may have no idea cuz that kid may have come a week, that they weren\u0026#39;t there and then they never came back. And so they\u0026#39;ve never actually met this kid, but this kid\u0026#39;s sitting on their roster. And as far as like pipelines go and as far as like, uh, pastoral care goes, our strategy built around that is that the small group leader cares for that student. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:18):\u003cbr\u003e\nBut the reality is like that small group leader doesn\u0026#39;t even know that student\u0026#39;s name. And so that was that 32% of attendance. Sure. There may be 35 kids, but the average attendance against the enrollment of the overall small group was 32% pre COVID. We saw that attendance jump right out of the gate after COVID from 32% up to like 76%. And so what we saw was we saw this statistic bear itself out where gen Z\u0026#39;s saying, this is what I want. Like I wanna be somewhere where I\u0026#39;m known and even in the face of COVID, I mean, dude, we were doing like full mask. Like you have to wear one, we were enforcing it. Like it was not an optimal way to gather together, but, but students were flocking. And in a lot of ways, I think, you know, the, the juxtaposition or the comparison of the fact that in COVID they\u0026#39;re completely locked down and isolated to now we\u0026#39;re actually offering some semblance of community and connection. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:13):\u003cbr\u003e\nUm, obviously didn\u0026#39;t hurt us, right? If you starve them of something, then eventually they\u0026#39;re gonna go, absence makes the heart grow fonder, but that\u0026#39;s what we saw. And so that was something we stumbled upon in COVID cuz we were like, oh dang look at this. And so then we just continued to run that model. And, and to this day our student ministry is still built on that. Um, I, this last, uh, spring, I had 15 small groups. I had one online group. I had four groups that met on campus. I had 10 groups that met in homes. And then of those ten four, no, I\u0026#39;m sorry. Five met on another night of the week. And so I had a Thursday group, I had four Sunday groups and then I had 10 Wednesday groups. And so back to the statistic about student pastors saying the biggest challenge to their student ministry is scheduling and parents not really agreeing with that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:10):\u003cbr\u003e\nUm, I think the fact that what, what we\u0026#39;ve been able to kind of stumble on as a student ministry is, uh, this, this variety of options as it comes to meeting, we\u0026#39;ve put so much pressure on the meeting, but what, what did Paul say? Right? I mean, I don\u0026#39;t know that he was talking to youth pastors, but he could have been, we says don\u0026#39;t esteem one day better than the other, but that\u0026#39;s how we treat it with scheduling. Like, well for me to preach and for me to do all these things, like I need to get all the students together on a stage and a Wednesday night and get up in front of \u0026#39;em and tell \u0026#39;em about Jesus and like, yeah, that, that is the case in the eighties. But, but now for if you want to communicate as a student pastor, if you wanna communicate as a, as a communicator, you don\u0026#39;t need a stage and a microphone to do that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:57):\u003cbr\u003e\nIn fact, you can run this model. Like we\u0026#39;re talking about where we have decentralized groups that meet in variety of locations all across the city on variety of nights in a, in a variety of locations, in a variety of environments. And if you record something via video, that same message can be disseminated out to all 15, all 25, all it\u0026#39;s an infinitely scalable model. And that\u0026#39;s the other piece too. You don\u0026#39;t need facility. You don\u0026#39;t need more chairs to accommodate more students. What you need is just one more, two more, three more willing host homes. And what I always tell people is now if you have wifi in a couch, you can experience what our church has to offer in student ministry. You no longer have to rely on your schedule to be free. And for your night to, to not have, you know, extracurricular activities and for your parents to drive you from wherever they, they have to drive from to get you to the campus. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:56):\u003cbr\u003e\nAnd I get it like every context is different. You know, I, like I said, we\u0026#39;re in the suburbs of Chicago, we\u0026#39;re a big church. And so therefore we have a pretty wide reach. So sometimes we\u0026#39;ll reach people from as far as 30, 45, even an hour away on the weekends. Um, and so those people\u0026#39;s kids, um, that want to come back to youth group, they then have to drive 30, 45 an hour back into, you know, where our church is so that they can get to student ministry and to, to experience it. But now they can pick something that\u0026#39;s maybe 30 minutes from the church in a host home that is, uh, geographically located 30 minutes from the campus. And so then that way you can also begin building things around region. You could even begin building things around school because how much more realistic is it for students to be in small group with other kids that are in their school, as opposed to just kids who say that they go to the same church and they see each other once a week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:58):\u003cbr\u003e\nAnd so you\u0026#39;re like, wow, wow. Do you, when do you ever stand in front of the students? When do you, when do you ever get to know them? And that is, that has been the tough thing. Um, you\u0026#39;ve probably heard me say it, but my first day was the first day of COVID. So my first day was the, the initial and original production of our show and our show, what it did was it just, it operated as the anchor, the springboard for all of our small groups. It shifted from something that we did in COVID as a, um, youth, youth ministry program replacement to then more, a, um, discussion starter for small groups. And so it\u0026#39;s, it\u0026#39;s gone on this gigantic evolution now over the last two plus years, but what we\u0026#39;re realizing the win is the win is what happens in the rooms. The win is what\u0026#39;s happening between the students, between them and their leaders. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:47):\u003cbr\u003e\nAnd really what we\u0026#39;re just aiming to provide is good, consistent Bible teaching. Um, and we\u0026#39;re doing that primarily and mostly through video, we are sitting down, we\u0026#39;re recording ourselves, teaching we\u0026#39;re recording ourselves, um, you know, presenting, uh, thought from the Bible and then the groups have what they need to, uh, to, to discuss it. And so what I wanna actually do real fast, I just wanna pull up, um, like, Hey, here\u0026#39;s what we\u0026#39;re doing this, uh, this fall. And so now two and a half years later, our most recent iteration of small groups, um, and, and what we\u0026#39;re doing in each of the rooms with each of the themes. And so, um, what we do is we do like a campus night launch. Um, and then after that they have 10 weeks of small groups and that\u0026#39;s where this, I think the biggest piece in this is the, uh, ability to vary up the, the, the days and the weeks and the nights of meeting. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:53):\u003cbr\u003e\nAnd so I, uh, at my campus, I\u0026#39;m able to offer Sunday night meetings, Wednesday night meetings, Thursday night meetings. And that\u0026#39;s really, I think like the, where the rubber meets the road on, on everything that makes it really helpful and beneficial. So, um, in addition to like providing teaching, we try to provide like a theme or some sort of activity for every group to do. And so this is where hybrid can really, really come into play. So the first night of small group, we\u0026#39;re just doing sweet or sour and what our like video segment is gonna be is we\u0026#39;re just gonna say, Hey, listen, like one great practice to do is you\u0026#39;re getting to know each other. And as you\u0026#39;re getting to get in the rhythm of small group messages, talk about the sweetest part of your week and the most sour part of your week. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:38):\u003cbr\u003e\nAnd maybe to start that week, we\u0026#39;re gonna just talk about, Hey, this was the sweetest part of my summer, and this was the most sour part of my summer. Um, then the week after that, we\u0026#39;re gonna play a little game called yay or nay. And our thought behind that is we\u0026#39;re going to do, um, like eight or 10 things that we just say like, Hey, um, cookies. And then let the, the students hold up a little paddle that says, yay, like a green sign or flip it over to a red sign that says, nay. And then we\u0026#39;re gonna say you have 30 seconds to decide answer, and then defend your answer. And so we\u0026#39;re hoping it kind of creates a little bit of banter between them and the students. And what we\u0026#39;ll do is we\u0026#39;ll just have like a 32nd timer. And then when that\u0026#39;s over a little ding and they\u0026#39;ll move on the next one. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:21):\u003cbr\u003e\nAnd so it goes from cookies to pineapple and pizza, yay, or nay boom, 30 seconds. And then a little countdown video thing. Week three is gonna be board game nights, pretty self explanatory, bring a board game, play it together. Week number four is gonna be a service project. And what we\u0026#39;re actually doing is we are, um, doing operation Christmas child. So we are gonna give all of our groups like 10 shoe boxes, and we\u0026#39;re gonna challenge them to fill 10. And we\u0026#39;re gonna do a competition to see who can fill the most amount of shoe boxes. And so then we\u0026#39;re going to let them literally just physically do a packing party in their small groups, wherever they meet on campus in host homes. And then if they\u0026#39;re online, we\u0026#39;ll figure so up for that. Um, we\u0026#39;re gonna then do, after that, we\u0026#39;re gonna do an escape room and that\u0026#39;s gonna operate as like an invite night. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:05):\u003cbr\u003e\nAnd so we\u0026#39;re gonna give \u0026#39;em a puzzle, um, and some things and some codes to try and figure out, and we\u0026#39;re gonna let them work on that together and hopefully bring a friend to it. And then we\u0026#39;re gonna use like, uh, our YouTube channel or whatever with just, uh, countdown and maybe some ominous music. And so they have to get this puzzle solved within 45 minutes. And while the clock is going, there\u0026#39;ll be little hints. And, um, voiceover things kind of popped in there by me or one of our other team members to just encourage them as they go the next week is gonna be karaoke night. So we\u0026#39;re just gonna pull together some, some songs and into our YouTube playlist and they can just sing some karaoke together, have fun as a small group the next week is around Halloween time. So that\u0026#39;s gonna be, uh, some Halloween house parties. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:50):\u003cbr\u003e\nWe\u0026#39;re gonna give them, uh, an option of a couple of things that they can do, but really that\u0026#39;s just, Hey, throw a party, get some candy, you know, do Halloween stuff. Um, then the week after that we\u0026#39;re gonna play, would you rather, it\u0026#39;s gonna feel very much like yay or nay instead of yay or nay like iPhones and pineapple and pizza. Now it\u0026#39;s gonna be like, would you rather it\u0026#39;s like, would you rather, uh, this is my favorite, would you rather question, would you rather eat ice cream flavored poop or poop flavored ice cream? Yeah, let me know, let me know the comments. We wanna know hybrid ministry.xyz or on Twitter at hybrid ministry. Come find us and let us know which of your would you rather it would be, uh, then we\u0026#39;re gonna play fall feud, fall family feud. We\u0026#39;re gonna, uh, send out a, a text. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:32):\u003cbr\u003e\nSome of our students gather some survey data on some fall or like autumn related questions and then get that same data and then let them play based on their answers that they gave. And then finally, the last week of small group is, uh, show and tell donut edition, bring your favorite donut and bring a second one to share with someone else. And that\u0026#39;s just an excuse to have a giant donut party as a celebration of the last week of small groups, then that leads us right up to Thanksgiving in the scope of our calendar. We\u0026#39;ll come back for a couple weeks after Thanksgiving, do a couple Christmas related events and it\u0026#39;ll feel very Christmas party esque, and then we break for Christmas. And so that\u0026#39;s kind of how we use this idea of decentralized, um, host home model, small groups. And that\u0026#39;s how we use technology to create for our students a hybrid experience. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:25):\u003cbr\u003e\nAnd so I\u0026#39;m still the youth pastor. I still preach and teach, but I do view video. Um, and my talking head or my teaching content experiences get distributed to 15 groups at my campus, probably another 15 groups at our other couple campuses. And so that helps, that helps me be in 30 something places at any given time throughout the week. And so that\u0026#39;s, that\u0026#39;s one of the ways that we\u0026#39;re utilizing and using hybrid ministry and hopefully doing something that is gen Z centric and gen Z forward thinking because the game back to the whole thing, they don\u0026#39;t know, they don\u0026#39;t care how much we know until they know how much we care. And that\u0026#39;s what we\u0026#39;re attempting to do is we\u0026#39;re attempting to give them a safe place, the lead small principle, and it comes all the way back from Jesus of Nazareth who ultimately said to us, Hey, this is the great commission. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:27):\u003cbr\u003e\nGo make disciples of all nations, teaching them everything. I\u0026#39;ve commanded. You baptizing them name the father, son, holy spirit. And he promises us as presence. I\u0026#39;ll be with you even always to the very end of the age. That\u0026#39;s what the church is built on church. Isn\u0026#39;t built on a show church isn\u0026#39;t built on a Sunday morning experience. Church is built on the people of God coming together, Hebrews 10, 24 and 25, continuing to, to meet together, to encourage one another, to spur one another on, do not give up meeting together. The writer of Hebrew says that is the, that\u0026#39;s the core, the core tenant of the church. And for a lot of years, the only way to do that was a once a week gathering on Sundays in between farming. But we don\u0026#39;t live in that, that agricultural world anymore. We\u0026#39;re in a digital age. And so our students they\u0026#39;re digital. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:22):\u003cbr\u003e\nThey, they, they think digital first. And so before, you know, it generation Z is gonna make up the majority of the attenders in your church, but you\u0026#39;re already probably feeling some of the effects of it. And if you\u0026#39;re not a youth pastor, like I am, it may not feel as, as imminent. Um, but they are on their way and they are on the horizon. And I know for me, they are the primary students that I am tasked with reaching right now. And so I don\u0026#39;t have a choice if you\u0026#39;re a pastor of older adults and millennials and gen Xers, then you may feel like this is a little further off for you and you might be right. Um, but the reality is that the oldest generation Z, they are starting to graduate from college and they\u0026#39;re looking to enter the church. And they\u0026#39;re saying some of these same things, probably around the same percentage that they prefer small gatherings over big parties. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:20):\u003cbr\u003e\nSo how can you use hybrid versions of ministry to reach these people and to even disciple them and even reinforce and galvanize the community around them? Well, that\u0026#39;s it guys, that\u0026#39;s it for the solo pod, uh, make sure you reach out to Matt, let him know that you are happy for him, that you\u0026#39;re excited for him that he\u0026#39;s gonna have a baby. Um, I\u0026#39;m gonna text him right now and figure out if they had the baby or not. They were in the hospital last night, so we\u0026#39;ll have to see, but anyway, Hey, check us out. Online hybrid ministry dot X, Y, Z, we\u0026#39;re on Twitter at hybrid ministry. If you find this helpful a rating or a review would be incredibly generous and incredibly helpful to us, it helps us rank higher in the podcast standings. And we have show notes. I don\u0026#39;t know if you know this, but you can go to our, uh, hybrid ministry.xyz website. And we do an offer you a full transcript of everything that we say. And then anything that we talk about, uh, we will link to that in our show notes. So you can have access to some of those downloads for free, just go grab \u0026#39;em. Um, but give us a shout. Give us a rating. Give us a review. Love to get to know you guys a little bit more. Appreciate you being a part of this journey with us. And until next time, we\u0026#39;ll see you.\u003c/p\u003e","summary":"In this episode, a solo podcast, Nick discusses his finding and research he has seen on Generation Z. These are the current students in your youth ministry and the soon to be regular attenders in your church as they grow older and older. The way they interact and the ways they think are going to be shaping and forming your church before you know it. So what do they want? And what are they looking for? And how does Hybrid help them in their growth and knowledge of Jesus?","date_published":"2022-08-18T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/4eb70e20-f6d6-4e82-80a4-d88801fcbdb3.mp3","mime_type":"audio/mpeg","size_in_bytes":35627190,"duration_in_seconds":2219}]},{"id":"556fd769-b8d8-4e8a-904e-0e422735ef05","title":"Episode 004: Rest and Boundaries","url":"https://www.hybridministry.xyz/004","content_text":"In this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below!\n\nFollow us on Twitter - http://www.twitter.com/hybridministry\nOr check us out online - http://www.hybridministry.xyz\n\nTIMECODES\n\n00:00-1:29 - Intro and Welcome\n1:29-6:28 - Rest \u0026amp; Boundaries with Digital Ministry\n6:28-11:10 - Hack 1 - Find a Hobby\n11:10-18:00 - Hack 2 - Turn your phone to mute\n18:00-23:22 - Hack 3 - Avoid Social Media\n23:23-28:26 - Hack 4 - Get up Early and Read your Bible\n28:26-33:10 - Hack 5 - Take care of yourself physically\n33:10-37:21 - Hack 6 - Use all of your vacation\n37:21-38:57 - Stat Correction - Take your TikTok Watermark off of all your Instagram Reel posts\n38:55-39:12 - Outro\n\nTRANSCRIPT\n\nNick Clason (00:01):\nWell, hello everybody. And welcome to another edition of the hybrid ministry podcast. I am your host, Nick Clason alongside my amazing friend. And co-host Matt Johnson, Matt, how are we doing this morning, \n\nMatt Johnson (00:18):\nNick? I am doing great. I, uh, woke up with for a nice little run, go the sunrise. It was, uh, just a really refreshing morning, able to pray a little bit. It was a great way to start the day. So, \n\nNick Clason (00:31):\nSo when you run, are you a podcast guy? Are you a music guy or are you a nothing guy so that you can have your, your prayer moments? \n\nMatt Johnson (00:41):\nOh, good question. Um, so normally I'm a podcast guy, but right now I'm going through an audio book about how to raise great daughters, cuz I'm about to have a daughter and I'm freaking out a little bit  um, but you got \n\nNick Clason (00:56):\nThe first little bit, all they do is poop, man. \n\nMatt Johnson (00:58):\nYeah. So you know of watching all the newborn videos and stuff, but I think that was why I went for that run, but I usually pause it at some point and just, you know, do some prayer. Um, but I'm not a psychopath like Joe Rogan where I just listen to nothing, my entire run like a crazy person. I don't understand that. \n\nNick Clason (01:15):\nI didn't know that about him, but yeah, that's psychotic, \n\nMatt Johnson (01:17):\n he, uh, I remember podcasts forever ago where he was talking about that. He's like, if you're listening to something during you're run, you're not running right. Or something along those lines. And ever since then, I was like, this man is a crazy man. So, \n\nNick Clason (01:32):\nWell, that's actually a good kind of segueing tool I wanna talk about today. Um, I, this one, this one feels a little bit of like a deviation. I feel like from what our normal kind of topics are, but I wanted talk about rest and boundaries. Um, love it as it pertains to working in a church as it pertains to being the social media person. And so, you know, I thought, I thought we could just kind of have a conversation around the importance of that, um, rest, uh, and how we restore ourselves. Uh, because from my vantage point, if you're listening to this podcast, the odds are you are the social media person at your church, or at least you're interested in it, some degree in fashion and people like that are typically the most technologically savvy in their church. That means that they're, um, young or whatever, for whatever reason you've been pegged that person. \n\nNick Clason (02:26):\nUh, and so that means that you are the person on social media maybe personally. So how do you create good boundaries between, um, your work life, which is gonna be about what you're posting and what you're trying to do for your church, uh, digitally in a hybrid sort of way, and then how you personally restore and how you personally, uh, rest and reflect. And so even, you know, you saying you're out on a run and, uh, just using that as a time to kind of pray and process. I'm wondering if that's one of yours, but I'm not gonna give, give anything away. So mm-hmm,  what, like before we dive into like tips and hacks, like what's been your observation or your experience with this sort of thing, as it relates to people working in churches or working in ministry context. \n\nMatt Johnson (03:09):\nUm, the biggest thing I have noticed personally, of people working in the ministry, especially, uh, the church ministry world is burnout is exceptionally high. Um, and I think it has a lot large part to do with, uh, you know, usually people are wearing multiple and multiple of hats. Um, mm-hmm,  for some, probably 90% of people listen, this podcast are, you know, running social media, being a youth pastor and, uh, in charge of some other ministry at their church. So, um, and it's just, cuz we know, um, the margin of like resources at a church is just little thinner when it comes to stuff, cuz you're relying on not revenue streams necessarily. So, um, I think it's easy to get burned out and it's easy to kind of lose focus of what's actually important and not take care of ourselves. And I've also noticed usually people go on a sabbatical way too late mm-hmm  um, usually we go, okay, it's time for you to do a sabbatical. And you know that person's been there 20 years on burnout. They come back from the sabbatical and they still have it fully recovered usually. So, um, yeah, we just gotta figure out how do we get you through those points where you don't have vacation where you're in the middle of everything else going on, especially like Christmas and Easter seasons is a great example. \n\nNick Clason (04:33):\nYeah. Yeah. It's , it's the whole sabbatical. Thing's funny. I've been in, in ministry now 11 and a half, almost 12 years. Most churches give sabbatical around year seven, but it's, it's a sabbatical from like your church. So seven years at your church and I've never, I've never made it that long. So yeah. \n\nMatt Johnson (04:52):\n exactly. \n\nNick Clason (04:53):\nDon't know what that's they don't know what that feels like. \n\nMatt Johnson (04:55):\n I know that's more, that's the typical person. So they go from one church, you know, they get pretty to that edge of burnout and they go to the next church, they get refreshed. Cause you get that energy being somewhere new, but then like that mean it's the same workload sometimes more. Um, I've never really been anywhere. That's been a less workload than the last place for a long period of time. So \n\nNick Clason (05:17):\nYeah. Yeah. That's interesting. And, and in my case almost most, most jobs I've taken, I've not had any sort of like weaker whatever in between. Like I remember, uh, couple, a couple of job transitions ago. My last week, um, at one church was running, executing everything for summer camp. We like did our own summer camp. So like I was teaching, speaking, all those things, um, drove home, packed my office. And then that was like on Saturday morning, the next day I went to my new church and then that Monday morning I boarded the bus to go to their summer camp. So it was like two back to back weeks of summer camp. And so it wasn't, it wasn't, you know, from one job with a nice little break and a nice little pause, it was literally like  boom done. Here we go onto the next one. \n\nNick Clason (06:01):\nAnd so, yep. And I think that some of that mean like there's just a cultural expectation about, um, work and hustle and all those types of things and, and you know, we can get into like, uh, generations and the different, the different approaches to work and attitudes toward work and all those types of things. And I, there's definitely a difference. Um, and we don't wanna be lazy, you know, but we also wanna be smart, you know, with what we're doing in our workloads and stuff like that. So, uh, I had each of us kind of come up with three tips or tricks, uh, as it pertains to, um, rest boundaries. And so Matt, do you wanna go first and share your first tip, your first trick, your first hack, um, on having good rhythms of rest? \n\nMatt Johnson (06:44):\nYeah, absolutely. Um, my first tip hack, um, is really find that hobby that, um, helps you escape. Um, like that is your hobby that you can, um, when you get home or on the weekend that you can go do that is nothing to do with work.  like it can't have anything to do with work. And I have two, uh, one is fly fishing and I love fly fishing, especially, um, what the aspect is. I can go to the middle of nowhere and I have no cell service . And \n\nNick Clason (07:22):\nHow often are you fly fishing in Chicago? \n\nMatt Johnson (07:24):\nUh, not a lot here, but when I was in Colorado, I was going about every other weekend and my stepdad dad, and I would go up to the mountains, find some river and I'd have go to canyons and I'd have no cell service. So even if the of the world went on fire, I'd have no idea. Um, which was awesome because like I could really unplug. And then the second thing for me personally is, uh, gaming video games. Um, you need, and that's, uh, you know, I worked in the game industry as an intern for a long time and um, they've always been a huge part of my life. So, uh, I, uh, able to escape different worlds, um, and really just like live out whatever I'm doing, but that's actually become a time where I bond with all my friends from like high school and stuff. So those are two great hobbies, both, uh, very different one. I literally unplug from the world and the other one you're virtually unplugging. So both, uh, the work good for me mentally. \n\nNick Clason (08:26):\nYeah. So like, okay, let, let me, uh, push, push a little bit on this. So you are not in Colorado anymore. You are in Chicago, you don't like fly fishing is not a super accessible thing here. So how have you personally kind of dealt with that as like, do you feel like, uh, the, the geography of your, your current occupation is keeping you from being able to access one of your hobbies and how, how are you like dealing with that navigating through that? \n\nMatt Johnson (08:55):\nYeah, that's a, I mean, that's a great question. It has definitely changed the way I do fly fish. So, um, I mean there's a fly fishing community out here, but it's very different than the Colorado community they're fly fishing and ponds and like lakes and stuff. \n\nNick Clason (09:09):\nYeah. Which \n\nMatt Johnson (09:10):\nI mean is totally fine, but I, when I fly fish, I like to stand in the river with my waiters on, let the water rush over me and just be, really be in nature. So I've done that aspect where, okay, I'm gonna, you know, um, go lake fly fishing or whatever. Um, there are a couple streams, you know, you just gotta drive to them. So it definitely though has hindered my, uh, my escapism through fly fishing. So I've had to be a little more creative with how I escape into nature now. And that's been more intentional going to just nature preserves and, you know, um, uh, like just trying my best to escape into the wilderness, how I can here. But as you know, there's not tons of nature around the , so \n\nNick Clason (10:00):\n yeah, \n\nMatt Johnson (10:01):\nYeah. It is definitely a challenge here. \n\nNick Clason (10:04):\nYeah, no, it's good. I, I think like for me, uh, this is one of things I'm honestly really, really terrible at is having my own hobbies because I, I like my hobby. I do feel like in a lot of ways is being a youth pastor. And so, um, it's funny cuz like, uh, guy used to work for, uh, I would text him like an idea about youth mysteries, like randomly late at night and he was like stop working. And I said, I, I, this is, this is what's fun for me, you know? Uh, but the, to your point, the problem is like if I only ever do that only ever think about that, I don't have anything that's legitimately just for me, you know? Yep. Um, and even like things like I'll go on runs and I'll listen to podcasts and they're typically ministry related podcasts, you know, I have some, I have some that are more hobby related like sports or whatever. Um, and those typically those typically fly to the top of my playlist queue anyway. Uh, so that, that maybe is the way I do it, but yeah, I'm not, I'm not very good at this. So thanks. Thank you for challenging me already this \n\nMatt Johnson (11:10):\nMorning. It's my \n\nNick Clason (11:11):\nGoal, man. So   all right. Uh, okay, so here's a hack I have. Okay. Um, and I don't know if this is a good strategy or not, especially for like a communications person in your church. Um, it's gonna, it's gonna maybe feel like, uh, not the, maybe the best strategy. Uh, but my phone personally, dude, like it never rings. Yep. Um, I literally have it on mute all the time.  in fact I was it yesterday, maybe it was two days ago. I literally lost my phone for like two hours at work. And um, I, I, I retraced all my steps. I couldn't find it. And do you know what everyone's solution was? They said, oh, do you want me to call you  which like I have an office phone. Like I would've done this myself. If I thought that this was an option, but I knew it wasn't because even if they call me, it was just going to be silent and, and people are like, oh, but if you're near it, you'll hear it buzz. \n\nNick Clason (12:13):\nNo, like not on vibrate, like all the way silent. Like it never, I don't have any notifications come through ever. Um, and so like the only thing that's even like remotely, uh, close to my phone ringing, quote unquote, is, uh, I have a watch. And so like my, my wife, her texts and phone calls, those are the two things that like come through to my watch. Otherwise everything else is essentially muted. And I don't have like email push notifications come through to my phone. Um, the only thing that does come through to my phone or like text messages or whatever. And, and that's part of my, like part of my strategy, because as I've stepped into this place, which has got just more people and more demands and all those types of things, uh, more and more people are looking and kind of vying for your time. \n\nNick Clason (13:01):\nAnd so instead of the way I, the hack, I guess, and this for me is instead of letting my phone dictate to me when I'm supposed to respond, I, I choose those and I build pockets of those into my schedule, you know? So like it's not that I don't check my email. I check it every single day, multiple times a day, but I don't do it when it dings and comes through to me. Um, and that's also just like for me, a focus, uh, a focus hack as well, because if I'm writing something or doing something and I get a ding or a notification, uh there's there's studies that say like the brain is unable to multitask and is unable to, to go over to one thing and come back to another thing with the same capacity it takes, it takes a gr I don't remember what the exact like numbers are, but it takes a ridiculous amount of time for your brain to shut that back off and go back into, you know, that other thing. \n\nNick Clason (13:56):\nSo, uh, I just, I grab my phone and if there's stuff on there that I need to respond to, I do it, but I do so kind of on my own time. So I, I really, I treat text a lot, like how I treat email. Um, because again, they're not, they're not driving me and speaking of driving, uh, sometimes that drives people insane. Um, and so I, you know, I just like, I'm up front with them a little bit and I say, Hey, sorry. I was, you know, doing whatever, cuz it's, it's not that I'm often just being lazy and ignoring it. It's just that for me to be able to focus, I need to not be being distracted. Mm-hmm  so, \n\nMatt Johnson (14:31):\nYep. No, I love that. I, uh, I'm the same way I keep my phone on mute too. Um, except for my wife and, uh, setting that up has been a game changer for me personally. And I'm sorry if I miss your calls or it takes me a little bit to get back to you, but if it's super important, give me a call. Like you, it goes to my watch and then I go check my phone and then, um, see what's going on. So \n\nNick Clason (14:55):\nYeah. Well, and I mean, yesterday I sent you like four messages, um, and they, like, none of them were urgent and they were all just sort of like, um, observations or like funny things or like, oh, did you see this? And you just, you responded to all of them, like in one text, you know? Yep. And I didn't need it. I, I didn't need you to respond. So I was totally fine. Like with the pace with which you replied, I knew eventually you'd get to it. And so I wasn't, you know, I wasn't like worried about it. And so that contrary to popular belief, uh, that is okay. Yes, \n\nMatt Johnson (15:27):\nDefinitely. And we need to be okay with that as a culture and a society. Um, and we also need to realize that 99% of things that we have think is urgent are not urgent now. Um, that's something I've run into a lot. Uh we're like, we get this out right now. This is super important. And I'm like, well, yeah, let's get it out right now. But the difference between now and, you know, an hour from now, there's no difference actually in communication or, uh, the stress level of that. So, and that's gonna, we have to get out of the tyranny of the urgent. So mm-hmm \n\nNick Clason (16:02):\n yeah. So, so like, let's get super, super practical on this for just two seconds. Cuz so like my wife and I, for whatever reason, the last two churches I've worked at have been like, they've been like the absolute iron curtain for uh, text messages. And so like my phone doesn't really work super well in, in the churches I've worked in. And so my wife and I have just defaulted to using, um, like WhatsApp as a text message service. And so I use that regularly every single day, but really only with my wife. And so that's how I have like custom notifications of hers that come through. But nobody else's. Um, how, how have you set it up where you get text messages alerted to you that are only from your wife and nobody else, like what's the setup for you on your \n\nMatt Johnson (16:48):\nLike phone? Yeah. I just I've set her up on iPhone. Like you can start setting people up and you do not disturb as like, um, your favorites or whatever. And that's who she is. I have her and my mom and that's it. And I only have MYM on just cuz you know, whatever craziness could happen back home, I want to be available. But um, and then my wife obviously, cause like I said, she's pregnant, so I gotta be ready at the drop of a whim to make sure, you know, whatever happens happens. So it's been a yeah, it's my wife and obviously she's, you know yeah. My favorite \n\nNick Clason (17:20):\nEven if, even if she's not pregnant. Yeah, yeah. It's it's your wife. So I love that. Cool. Yeah. So like you said, I think that's a really good, I think, I think, uh, we're we are in a little bit of a cultural moment of shifting more to this because I mean asked, think about the other day I grabbed my phone and I was like, dang, there's so many just notifications on here. And like that's what apps have have learned like, oh push notifications are the way to get people's attention. Yeah. But if, you know, I like when I grab my mom's phone, for example, she has 47,000 unread notifications. I'm like, what is the point of this? Like your brain can't physically process all this. So I dunno. Anyway. All right. Hack number two for you. \n\nMatt Johnson (18:01):\nUm, so even I'm gonna piggyback off a little bit of your phone stuff. So mine is also with phone and this is really to do with mental health and this is gonna probably sound crazy coming from the, a marketing communications person is I try to avoid social media as much as possible in my free time. Um, yeah. So I try to keep up with social media trends. So maybe at the most I'm on, you know, I'll look at social media an hour at the most, but I try driving a hit an hour, you know, I try to do like maybe 30 minutes, I've deleted most of the apps off my phone. So I actually have to be do my due diligence, like make it part of my work rhythms. Like I'm taking social for work. I'm not checking social to pass time. Um, and I was just realizing that I was just becoming so negative about so many different things, um, that I shouldn't be negative or mad about. Like my sports teams being mad about whatever's going on with them.  um, mad about some \n\nNick Clason (18:57):\nSports are so dumb, man. They get me in such a bad news. \n\nMatt Johnson (19:00):\nExactly. That's like, why am I mad about this? Like I used to love this, uh that's cuz I wasn't on Twitter worried about what other people were saying or worried about what trade was happening or on Reddit, seeing what all the sports, all the people in my fandom, my, um, think, um, seemed with like video games, the bashing of like video games or even the church, like, you know, you would go on Twitter and I can see how people, you know, make, say, say something about the church and it's really easy to get down about that. So I just started like going, you know, this isn't worth it for me mentally. Um, and uh, I'm not gonna waste my time with it. So I deleted a bunch of the apps and I've made it okay, I'm gonna check social for work purposes or um, check it up on family. \n\nMatt Johnson (19:44):\nBut I, most of my family doesn't even post anymore. We have our group chats and that's kind of, what's become the thing for us to like keep in touch with each other. So if I have a photo of ultrasound or whatever, I don't need to post that on Instagram right away. I just send it over to my group, my family group chat, and I hear all their thoughts and there's only ones I even care about. So, um, yeah, it's definitely weird cuz like the last couple episodes we've talked about how important it is for you to be on social. Um, but yeah, I think it is important to be on social, but you also need to have that balance where social media is not taking over your life. And if you're starting to see it affect it mentally affect you. Like you, you should do something about that. Mm-hmm  and you and I were talking yesterday about all the studies that have come out about the effects of social media on the brain, watch the social dilemma on Netflix. Like we don't know, well, we're starting to see the ramifications of social media and we need to have clear boundaries with it. I think personally. \n\nNick Clason (20:42):\nYeah. I, you know, as a youth pastor we'll post a lot of stuff on social media or whatever, and then like I'll have a mom or dad or whoever a parent say, you know, Hey, our kids don't have social media and I will literally respond with that is great. And I fully support that decision. Exactly. Honestly, I do. Like if, if be, so I feel like being on social media is an opportunity to try and reach a certain demographic of kid. Who's probably not doing anything, um, useful or good with their time on social media and if they have poor boundaries and they're just on it all the time, like then I want us to, to be a part of their feed and part of their algorithm. And so that there is some, some Jesus in there. Right. But otherwise if a parent is parenting in that sort of way, like I support it fully. \n\nNick Clason (21:29):\nAnd quite frankly, as a dad of a six and a half year old, like I can't imagine giving him social media here in more years or, or 10 or whatever, you know, whatever that's gonna be like. And so I, I think it's, yeah, it feels very like double edged sword. So it's, we're, we're producing things for social media. We're producing things for digital content, but we're not, um, necessarily personally engaging in those things. Mm-hmm , you know, um, ourselves and yeah, I, I agree with you. Like there's been times where, um, I, I feel very, uh, full of anxiety or I'm really like, I notice myself being really short, like with my kids, I have a really short, uh, like just patience level with them. And oftentimes that's a direct correlation to just the amount of time I'm spending on my phone or the amount of time that I'm, you know, worrying about whatever sort of thing I'm and that's, you know, especially in the last couple years, like, uh, at work and stuff, I'll people will talk to me about news, like news things. And I literally am like, oh wait, what's happening. Like I don't watch the news. Like it is not, is not good for my mental health. Just tell me what I need to know and what lit was actually affecting me and the rest. I'm gonna try to not think about cuz that's again, the, the, I think the brain was not meant to process the amount of information that we as Americans have access to on a daily basis basis. \n\nMatt Johnson (22:55):\nNo, it definitely wasn't. I mean, you just look at the history of the human brain and you see like, this is the only time in culture where we've really ever had to deal with this. So, and why is anxiety, depression and everything so high right now? I mean, it's not all cause of social media, but definitely that's a contributing factor to it. So cause I felt it, you know, I feel it, I get more depressed and anxious like you were saying, so \n\nNick Clason (23:19):\nYeah, yeah, yeah. Uh, alright, sweet. So, um, alright. So my next one is, uh, it's gonna feel like a little bit of a, a Zig to the zag of this rest conversation  uh, but I, uh, gosh, it's been about a year, year and a half or so. Um, but I have made, um, mornings, uh, getting up in the morning with coffee, going, uh, to read my Bible a priority and it's been a thing I've basically not missed for about a year. So I used to, you know, I have, I have young kids, uh, six and four. And so, um, you know, a year ago, year and a half ago when I started there five and three or two or whatever. And uh, I would used to just sleep in, um, until they came and woke me up, which so that there was no sleeping in all right. \n\nNick Clason (24:09):\nBut there was a, they were pretty, pretty good. Uh, we have this little like clock thing that turns green when they're allowed to get outta bed. And so that's set for seven. And so they're pretty good about following that. And so I would, I used to lay in bed and sometime after seven they'd come in with their little clock that was green and they'd say, Hey, our clock's green, you know, we get up and I would always feel like I was just running, be behind. Like I was, I'd always just felt like I, uh, was catching up to the rest of my day, the rest of my morning. And so kind of around that, whatever, whatever time, like a year ago or so I was like, I'm gonna get up at six every morning cuz I knew that they're probably gonna get up around seven. \n\nNick Clason (24:47):\nAnd uh, the way I did it is we have like, uh, uh, Amazon Alexa app, uh, like all of our lights. Uh, so like I have my lights automatically turn on at six down in the dining room and every night before I go to bed, now I program coffee. And so as soon as I wake up, I literally smell coffee and see the lights. Um, those things just helped me get out of bed.  the idea of setting an alarm and then getting up and then going down and doing all that stuff. Mm-hmm  um, it, it, I just would, at that time I would just mentally cash it in and say whatever I'm asleep in, I'll do it again. I'll do it tomorrow. And so like those few hacks have helped me get up. Um, and then what I do is I get up, I drink coffee and I spend time reading my Bible and that has been one of the most centering and grounding things for me. \n\nNick Clason (25:37):\nAnd, uh, I was doing it by myself and then a couple months later my wife actually joined me. Um, and so it's been a thing that we'll we'll do together. We'll just both get up. Coffee's going, we each have a cup. We're sitting, uh, at the dining room table, she's reading her Bible, I'm reading my Bible. Um, and we are just connecting ourselves, centering ourselves to our source. Mm-hmm  and it's less sleep. Yes, because I'm waking up an hour early. So on the like immediate need of rest, it may feel like it's, it's less right. But as a discipline, now that's woven in to what I do. Um, other things have adjusted to accommodate this because I know how important it is. And so for example, we don't stay up as late because we know we're gonna get up at six, uh, to read our Bible and to drink coffee. \n\nNick Clason (26:26):\nAnd so maybe we're not watching that next episode when we end one on Netflix instead we'll turn the TV off and you say, all right, what? It's probably time to go to bed, you know, so we can get up. But that has been an absolute game changer for me, uh, just in, in my personal rhythms. And um, if I start my day, that way with a little bit of it's a slower pace, uh, without the kids, um, waking me up outta bed, uh, then, then when they do come outta their rooms and everything like that, I feel like I've done what I need to do. Um, and I'm able to, uh, go after whatever I need to go after that day. Um, as it pertains to work, rest, social media, all those types of things. Like all those things can happen now because my time with Jesus has already taken place. Mm-hmm  so that's been a game changer for me develop \n\nMatt Johnson (27:14):\nThat. I, uh, yep. I do. I do the same thing. So, uh, wake up early and I love reading my Bible in the morning, um, before or after my workout. So \n\nNick Clason (27:26):\nYeah. Yeah, it's good. And like I said, uh, you know, I, I, I knew myself and so know yourself. Like I knew I needed some prompting to get out bed. And so that's why I learned how to use the programmer on my coffee maker. Um, and I, I recently started roasting my own coffee. And so I, my, the coffee I make at my house is actually my, my, my favorite coffee, you know, there's a really good roaster down the street that a lot of people here like, and I like it too, but I, I think my coffee's better. I think your coffee's better. What \n\nMatt Johnson (27:58):\nI'm literally  \n\nNick Clason (28:00):\nWell, what I'm literally drinking right now, I roasted at like five 30 last night in my garage. So like, it can't, it cannot get fresh. Exactly. You know? And so there's really, you know, that's maybe another podcast topic, all do \n\nMatt Johnson (28:13):\nA coffee roasting podcast. \n\nNick Clason (28:15):\nI love that job. Also people out there it's really easy and it's actually quite cost effective. Very, so, uh, there you go. All right, Matt, your last one, what do you got? So \n\nMatt Johnson (28:26):\nMy next, my last one, um, this is something that you, I think everyone should be doing is we gotta take care of ourselves physically in some aspect. Um, yeah. \n\nNick Clason (28:36):\nYeah. \n\nMatt Johnson (28:37):\nI, uh, I'm, I love running. Running's a great time for me to, uh, you know, really process and rest and get my endorphins up and think, and also take care of my heart and my body. And it's also, I've noticed as I've worked in ministry, like every year I gain a little bit more weight because, you know, they just get a little crazy. And also as you know, these churches and ministries, they love the things that are bad for you like donuts and, uh, um, as much junk food as they can get chips, mountain do, especially being a youth pastor, all the stuff you deal with, it's really easy to kind of lose sight of your, uh, physical health. But, uh, honestly my favorite thing to do is to swim. Um, I'm a big swimmer. I was a swim in my, with, uh, in high school, very competitively went to, uh, state and stuff. \n\nMatt Johnson (29:27):\nSo, um, met my wife's swimming. It's like a really big thing in our lives. And, uh, what I love about swimming is waking up at, you know, um, usually very early, like 5:00 AM.  going to the pool  and it's just, it's like dark out and I'm just in the water, me and my thoughts. Um, mm-hmm  and so it's kind of a time of meditation. I'm, you know, weightless, I'm able to really work out, control your breathing cause you have to in swimming, it's this very, um, cathartic thing for me that I've, uh, really grown to love. And it is honestly probably the hardest thing to wake up to. Cause there's nothing like waking up and being cold outside and going. I'm gonna go get in a 72 degree pool and uh, swim for an hour. And, uh, and I'm gonna, I'm gonna be honest. It's been a little bit harder to keep my swimming hobby here in Chicago, because there's just not a lot of pools here, really, \n\nNick Clason (30:28):\nDude, I know, trust me. So, \n\nMatt Johnson (30:30):\nAnd I'm coming from a world, like when I lived in Colorado where every recreation center had a pool, cuz the pool swimming was just a huge, um, pastime there. So it's been very hard to keep that up here. That's why running has become more of my zeitgeist, but like swimming is that thing where, cuz you can't really have headphones swimming. You can't, you, I mean you have to be in your thoughts, which, um, it's just a weird time, but it's also a time that I've talked to God more than any time in my life is when I swim. So \n\nNick Clason (31:01):\n yeah, it's good. Yeah. Since, you know, like when we moved here, it was middle of pandemic and so like, uh, we canceled our gym membership in Ohio from when we moved and I didn't pick one back up when I got here, obviously cuz there's a pandemic going on and gyms weren't even a thing. And so, uh, I took up running just to get out of the house and I never thought I'd be a runner, but you know, um, I am now and I look forward to it and I enjoy it. And in a lot of the same ways, it's kind of that just cathartic experience for me. Um, a great place to be alone with my thoughts or even just on a podcast and back to your hobby point. Like there are, I listen to a lot of ministry podcasts and so those are in there for sure. \n\nNick Clason (31:48):\nBut uh, the ones I most look forward to our, the entertainment ones, ones about sports, basketball, fantasy football, all those types of things. And so that's my, that's my attempt to disconnect, you know, a little bit. And so I agree like man exercise that there's such a, I don't know what I, I think like the landscape is shifting a little bit, like I think millennials and gen Z are, are pushing these things. But I think that there's some, there's been some notions of older generations that are like, oh, I don't have time to do that. Like I just, I need to focus on my work and um, that's just, that's super, \n\nMatt Johnson (32:20):\nVery, somewhat healthy. \n\nNick Clason (32:24):\nAnd, and you like in all of this, right, this entire conversation is woven into like you, you need to be the best version of you to be the most effective at leading some of stuff. And if you're not, you're you're not gonna be very effective. Mm-hmm  so find whatever that thing is. And you know, like you, my wife will say like, you know, she's like, she'll struggle to like find time to do it. And I'm like, you, you can't afford not to a little bit, you know, like you gotta, you gotta figure it out. You gotta make it a priority. And so it's, you know, cuz we got kids and so someone's gotta stay with them. And so, you know, I'm like, Hey, like I know this is important for you to do so let me, uh, you know, let's, let's figure it out so that you can have what you need. I can have what I need, all that type of stuff. \n\nMatt Johnson (33:04):\nSo exactly. \n\nNick Clason (33:05):\nYeah. All right. Love it. Last one for me then is, uh, this one's work related. Um, but use all of your vacation time that your work gives you. \n\nNick Clason (33:17):\nLike don't leave any on the table. I, there are people who like don't use it all and I, what are you doing that is li PTO stands for paid time off your, your job is telling you that we will pay you. If you take this time off, you have earned this. This is a part of our agreement that we've made with you. You can work here and we will still allow you your paycheck and your salary. If you, uh, take this amount of time off mm-hmm  so don't leave any PTO on the table. Like that is a bad, bad strategy. , uh, use it all. And you know, there like our, our, our work lets you like roll some like a, a week's a week's worth into the next year. Um, I never have that to do. Like I literally never have any to roll. \n\nNick Clason (34:12):\nI burn all of it. It is gone. I use it early. I use it often. Like it is, uh, it's it's one of my strategies to staying, uh, you know it, my, I don't know. It's just, for me, life is more than just a job and life is more than just work. And so, uh, use all of your PTO. That is a great way to stay fresh, stay healthy, do the things that are important to you, do the things that matter to you. And even if you're, you know, if you're listening to this and you're in ministry, odds are, you probably are thinking like, okay, but I don't have a lot of money to go on vacation. Then don't go on vacation, just stay home and do fun stuff with your family and your kids. But like, don't like, just because you can't go anywhere else doesn't mean that you should then default into going to work. Like the place will not burn down if you're not there. Yeah. So \n\nMatt Johnson (35:02):\nExactly. And um, my favorite thing is it's kind of a badge of honor with the, uh, lot of older gen the older generation that I know is like, yeah, I have this much PTO. I haven't used my old vice president on marketing. My old job used to have every year he would roll over like 120 hours of PTO. And finally I got to the point where I would tell him, like, you need to take PTO, don't check on me. Like just go on vacation. He was his vacation. So, um, he started doing that and he would take two weeks off a year to just do some carpentry stuff, cuz that was his favorite hobby and it was super healthy for him. So, um, but he hadn't done that, you know, for like 15 years at the company. So take your PTO. I totally agree. \n\nNick Clason (35:43):\nYou look, you literally, I mean there are literal studies out there I should have, I should have had 'em to cite 'em a little bit more, but you are not good if you don't have margin baked into your life, like you, your body and your brain need those things to make you more creative. Yep. And it's, you know, in some of those spaces and in some of those margins where your brain will be able to connect some of those dots, you can't just, you can't just hard charge and be eight hours or 12 hours a day with, with no space, you know? Yeah. Some of the, I, I, I dunno if you've ever heard of this map, but uh, I think like Winston Churchill, um, he would take like a nap every single day and he is like one of the most, you know, successful, uh, leaders that we've known in our world. \n\nNick Clason (36:28):\nAnd he did that because he knew it was good for his brain. Good for that rhythm of rest. And it made him a better leader. Exactly. So, yep. Yeah. So cool. All right guys. Well that is it for today. Uh, just some hacks, some thoughts. Um, again, like we said, your ministry will not be successful if you are not personally healthy a hundred percent. So be personally healthy, put the guardrails, the things that you need into place, um, figure out your rhythms, your hobbies, and the things that, um, work for you and are important to you. And, uh, don't, don't burn out because your church and the world and, uh, people, they, they need what you have to offer and so take care of yourself and uh, those other things will, uh, will be there when you come back. I promise any last parting thoughts. \n\nMatt Johnson (37:21):\nI have one thing that I wanted to talk about real quick, about last week's episode that you and I talked about as a correction, uh, we had talked about the TikTok water mark, and I wanted to correct everyone, myself, especially cause you and I talked. And it's something that changed very quickly is if you had that TikTok water, mark Instagram is going to suppress you now. So mm-hmm  I wanted to just tell everyone don't do that. We'll have more tips in an upcoming episode about that.  but just wanted to get on the record as quick as possible. Hey, we messed up there. Um, pull that. Don't put the water mark on Instagram, so \n\nNick Clason (38:00):\nYep. That's my fucked box. Yeah. Well, and, and if you listen closely, I was trying to disagree with Matt amicably, uh, live last \n\nMatt Johnson (38:07):\nWeek. So, and we get into like, I read that article forever ago and I sent it to you and then I changed the article and I hadn't read it and I didn't do my due diligence there. So a lot of good lessons in it, but yep. \n\nNick Clason (38:19):\nWell, and that just goes to show just how quick everything changes. So what, what works today at, you know, quote, unquote time of this recording? Like may not even still be treated yeah. Watch \n\nMatt Johnson (38:28):\nNext week the watermark is boosted. So let's just say, who knows? \n\nNick Clason (38:34):\nYeah. That's why all this is very in lifetime, very important. Like this is, you know, trends now, but especially with social media, I mean, they're always changing their algorithms and uh, you're, you're on borrowed space with them. So you have to play a little bit by their rules. Exactly. \n\nMatt Johnson (38:48):\nYep. So I just wanted to give that correction real quick before we think goodbye to the audience. So. \n\nNick Clason (38:54):\nCool. All right guys. Appreciate it. Hey, follow us on Twitter. http://www.twitter.com/hybridministry  we are online, at http://www.hybridministry.xyz and, uh, give us a subscribe, maybe a rating. That'd be incredible. I share this with a friend and we will talk to you guys next day.","content_html":"\u003cp\u003eIn this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below!\u003c/p\u003e\n\n\u003cp\u003eFollow us on Twitter - \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e\u003cbr\u003e\nOr check us out online - \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003e00:00-1:29 - Intro and Welcome\u003cbr\u003e\n1:29-6:28 - Rest \u0026amp; Boundaries with Digital Ministry\u003cbr\u003e\n6:28-11:10 - Hack 1 - Find a Hobby\u003cbr\u003e\n11:10-18:00 - Hack 2 - Turn your phone to mute\u003cbr\u003e\n18:00-23:22 - Hack 3 - Avoid Social Media\u003cbr\u003e\n23:23-28:26 - Hack 4 - Get up Early and Read your Bible\u003cbr\u003e\n28:26-33:10 - Hack 5 - Take care of yourself physically\u003cbr\u003e\n33:10-37:21 - Hack 6 - Use all of your vacation\u003cbr\u003e\n37:21-38:57 - Stat Correction - Take your TikTok Watermark off of all your Instagram Reel posts\u003cbr\u003e\n38:55-39:12 - Outro\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:01):\u003cbr\u003e\nWell, hello everybody. And welcome to another edition of the hybrid ministry podcast. I am your host, Nick Clason alongside my amazing friend. And co-host Matt Johnson, Matt, how are we doing this morning, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:18):\u003cbr\u003e\nNick? I am doing great. I, uh, woke up with for a nice little run, go the sunrise. It was, uh, just a really refreshing morning, able to pray a little bit. It was a great way to start the day. So, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:31):\u003cbr\u003e\nSo when you run, are you a podcast guy? Are you a music guy or are you a nothing guy so that you can have your, your prayer moments? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:41):\u003cbr\u003e\nOh, good question. Um, so normally I\u0026#39;m a podcast guy, but right now I\u0026#39;m going through an audio book about how to raise great daughters, cuz I\u0026#39;m about to have a daughter and I\u0026#39;m freaking out a little bit \u003claugh\u003e um, but you got \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:56):\u003cbr\u003e\nThe first little bit, all they do is poop, man. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (00:58):\u003cbr\u003e\nYeah. So you know of watching all the newborn videos and stuff, but I think that was why I went for that run, but I usually pause it at some point and just, you know, do some prayer. Um, but I\u0026#39;m not a psychopath like Joe Rogan where I just listen to nothing, my entire run like a crazy person. I don\u0026#39;t understand that. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:15):\u003cbr\u003e\nI didn\u0026#39;t know that about him, but yeah, that\u0026#39;s psychotic, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (01:17):\u003cbr\u003e\n\u003claugh\u003e he, uh, I remember podcasts forever ago where he was talking about that. He\u0026#39;s like, if you\u0026#39;re listening to something during you\u0026#39;re run, you\u0026#39;re not running right. Or something along those lines. And ever since then, I was like, this man is a crazy man. So, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:32):\u003cbr\u003e\nWell, that\u0026#39;s actually a good kind of segueing tool I wanna talk about today. Um, I, this one, this one feels a little bit of like a deviation. I feel like from what our normal kind of topics are, but I wanted talk about rest and boundaries. Um, love it as it pertains to working in a church as it pertains to being the social media person. And so, you know, I thought, I thought we could just kind of have a conversation around the importance of that, um, rest, uh, and how we restore ourselves. Uh, because from my vantage point, if you\u0026#39;re listening to this podcast, the odds are you are the social media person at your church, or at least you\u0026#39;re interested in it, some degree in fashion and people like that are typically the most technologically savvy in their church. That means that they\u0026#39;re, um, young or whatever, for whatever reason you\u0026#39;ve been pegged that person. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:26):\u003cbr\u003e\nUh, and so that means that you are the person on social media maybe personally. So how do you create good boundaries between, um, your work life, which is gonna be about what you\u0026#39;re posting and what you\u0026#39;re trying to do for your church, uh, digitally in a hybrid sort of way, and then how you personally restore and how you personally, uh, rest and reflect. And so even, you know, you saying you\u0026#39;re out on a run and, uh, just using that as a time to kind of pray and process. I\u0026#39;m wondering if that\u0026#39;s one of yours, but I\u0026#39;m not gonna give, give anything away. So mm-hmm, \u003caffirmative\u003e what, like before we dive into like tips and hacks, like what\u0026#39;s been your observation or your experience with this sort of thing, as it relates to people working in churches or working in ministry context. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (03:09):\u003cbr\u003e\nUm, the biggest thing I have noticed personally, of people working in the ministry, especially, uh, the church ministry world is burnout is exceptionally high. Um, and I think it has a lot large part to do with, uh, you know, usually people are wearing multiple and multiple of hats. Um, mm-hmm, \u003caffirmative\u003e for some, probably 90% of people listen, this podcast are, you know, running social media, being a youth pastor and, uh, in charge of some other ministry at their church. So, um, and it\u0026#39;s just, cuz we know, um, the margin of like resources at a church is just little thinner when it comes to stuff, cuz you\u0026#39;re relying on not revenue streams necessarily. So, um, I think it\u0026#39;s easy to get burned out and it\u0026#39;s easy to kind of lose focus of what\u0026#39;s actually important and not take care of ourselves. And I\u0026#39;ve also noticed usually people go on a sabbatical way too late mm-hmm \u003caffirmative\u003e um, usually we go, okay, it\u0026#39;s time for you to do a sabbatical. And you know that person\u0026#39;s been there 20 years on burnout. They come back from the sabbatical and they still have it fully recovered usually. So, um, yeah, we just gotta figure out how do we get you through those points where you don\u0026#39;t have vacation where you\u0026#39;re in the middle of everything else going on, especially like Christmas and Easter seasons is a great example. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:33):\u003cbr\u003e\nYeah. Yeah. It\u0026#39;s \u003claugh\u003e, it\u0026#39;s the whole sabbatical. Thing\u0026#39;s funny. I\u0026#39;ve been in, in ministry now 11 and a half, almost 12 years. Most churches give sabbatical around year seven, but it\u0026#39;s, it\u0026#39;s a sabbatical from like your church. So seven years at your church and I\u0026#39;ve never, I\u0026#39;ve never made it that long. So yeah. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (04:52):\u003cbr\u003e\n\u003claugh\u003e exactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:53):\u003cbr\u003e\nDon\u0026#39;t know what that\u0026#39;s they don\u0026#39;t know what that feels like. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (04:55):\u003cbr\u003e\n\u003claugh\u003e I know that\u0026#39;s more, that\u0026#39;s the typical person. So they go from one church, you know, they get pretty to that edge of burnout and they go to the next church, they get refreshed. Cause you get that energy being somewhere new, but then like that mean it\u0026#39;s the same workload sometimes more. Um, I\u0026#39;ve never really been anywhere. That\u0026#39;s been a less workload than the last place for a long period of time. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:17):\u003cbr\u003e\nYeah. Yeah. That\u0026#39;s interesting. And, and in my case almost most, most jobs I\u0026#39;ve taken, I\u0026#39;ve not had any sort of like weaker whatever in between. Like I remember, uh, couple, a couple of job transitions ago. My last week, um, at one church was running, executing everything for summer camp. We like did our own summer camp. So like I was teaching, speaking, all those things, um, drove home, packed my office. And then that was like on Saturday morning, the next day I went to my new church and then that Monday morning I boarded the bus to go to their summer camp. So it was like two back to back weeks of summer camp. And so it wasn\u0026#39;t, it wasn\u0026#39;t, you know, from one job with a nice little break and a nice little pause, it was literally like \u003claugh\u003e boom done. Here we go onto the next one. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:01):\u003cbr\u003e\nAnd so, yep. And I think that some of that mean like there\u0026#39;s just a cultural expectation about, um, work and hustle and all those types of things and, and you know, we can get into like, uh, generations and the different, the different approaches to work and attitudes toward work and all those types of things. And I, there\u0026#39;s definitely a difference. Um, and we don\u0026#39;t wanna be lazy, you know, but we also wanna be smart, you know, with what we\u0026#39;re doing in our workloads and stuff like that. So, uh, I had each of us kind of come up with three tips or tricks, uh, as it pertains to, um, rest boundaries. And so Matt, do you wanna go first and share your first tip, your first trick, your first hack, um, on having good rhythms of rest? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (06:44):\u003cbr\u003e\nYeah, absolutely. Um, my first tip hack, um, is really find that hobby that, um, helps you escape. Um, like that is your hobby that you can, um, when you get home or on the weekend that you can go do that is nothing to do with work. \u003claugh\u003e like it can\u0026#39;t have anything to do with work. And I have two, uh, one is fly fishing and I love fly fishing, especially, um, what the aspect is. I can go to the middle of nowhere and I have no cell service \u003claugh\u003e. And \u003c/p\u003e\n\n\u003cp\u003eNick Clason (07:22):\u003cbr\u003e\nHow often are you fly fishing in Chicago? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (07:24):\u003cbr\u003e\nUh, not a lot here, but when I was in Colorado, I was going about every other weekend and my stepdad dad, and I would go up to the mountains, find some river and I\u0026#39;d have go to canyons and I\u0026#39;d have no cell service. So even if the of the world went on fire, I\u0026#39;d have no idea. Um, which was awesome because like I could really unplug. And then the second thing for me personally is, uh, gaming video games. Um, you need, and that\u0026#39;s, uh, you know, I worked in the game industry as an intern for a long time and um, they\u0026#39;ve always been a huge part of my life. So, uh, I, uh, able to escape different worlds, um, and really just like live out whatever I\u0026#39;m doing, but that\u0026#39;s actually become a time where I bond with all my friends from like high school and stuff. So those are two great hobbies, both, uh, very different one. I literally unplug from the world and the other one you\u0026#39;re virtually unplugging. So both, uh, the work good for me mentally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:26):\u003cbr\u003e\nYeah. So like, okay, let, let me, uh, push, push a little bit on this. So you are not in Colorado anymore. You are in Chicago, you don\u0026#39;t like fly fishing is not a super accessible thing here. So how have you personally kind of dealt with that as like, do you feel like, uh, the, the geography of your, your current occupation is keeping you from being able to access one of your hobbies and how, how are you like dealing with that navigating through that? \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (08:55):\u003cbr\u003e\nYeah, that\u0026#39;s a, I mean, that\u0026#39;s a great question. It has definitely changed the way I do fly fish. So, um, I mean there\u0026#39;s a fly fishing community out here, but it\u0026#39;s very different than the Colorado community they\u0026#39;re fly fishing and ponds and like lakes and stuff. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:09):\u003cbr\u003e\nYeah. Which \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (09:10):\u003cbr\u003e\nI mean is totally fine, but I, when I fly fish, I like to stand in the river with my waiters on, let the water rush over me and just be, really be in nature. So I\u0026#39;ve done that aspect where, okay, I\u0026#39;m gonna, you know, um, go lake fly fishing or whatever. Um, there are a couple streams, you know, you just gotta drive to them. So it definitely though has hindered my, uh, my escapism through fly fishing. So I\u0026#39;ve had to be a little more creative with how I escape into nature now. And that\u0026#39;s been more intentional going to just nature preserves and, you know, um, uh, like just trying my best to escape into the wilderness, how I can here. But as you know, there\u0026#39;s not tons of nature around the \u003claugh\u003e, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:00):\u003cbr\u003e\n\u003claugh\u003e yeah, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (10:01):\u003cbr\u003e\nYeah. It is definitely a challenge here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:04):\u003cbr\u003e\nYeah, no, it\u0026#39;s good. I, I think like for me, uh, this is one of things I\u0026#39;m honestly really, really terrible at is having my own hobbies because I, I like my hobby. I do feel like in a lot of ways is being a youth pastor. And so, um, it\u0026#39;s funny cuz like, uh, guy used to work for, uh, I would text him like an idea about youth mysteries, like randomly late at night and he was like stop working. And I said, I, I, this is, this is what\u0026#39;s fun for me, you know? Uh, but the, to your point, the problem is like if I only ever do that only ever think about that, I don\u0026#39;t have anything that\u0026#39;s legitimately just for me, you know? Yep. Um, and even like things like I\u0026#39;ll go on runs and I\u0026#39;ll listen to podcasts and they\u0026#39;re typically ministry related podcasts, you know, I have some, I have some that are more hobby related like sports or whatever. Um, and those typically those typically fly to the top of my playlist queue anyway. Uh, so that, that maybe is the way I do it, but yeah, I\u0026#39;m not, I\u0026#39;m not very good at this. So thanks. Thank you for challenging me already this \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (11:10):\u003cbr\u003e\nMorning. It\u0026#39;s my \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:11):\u003cbr\u003e\nGoal, man. So \u003claugh\u003e \u003claugh\u003e all right. Uh, okay, so here\u0026#39;s a hack I have. Okay. Um, and I don\u0026#39;t know if this is a good strategy or not, especially for like a communications person in your church. Um, it\u0026#39;s gonna, it\u0026#39;s gonna maybe feel like, uh, not the, maybe the best strategy. Uh, but my phone personally, dude, like it never rings. Yep. Um, I literally have it on mute all the time. \u003claugh\u003e in fact I was it yesterday, maybe it was two days ago. I literally lost my phone for like two hours at work. And um, I, I, I retraced all my steps. I couldn\u0026#39;t find it. And do you know what everyone\u0026#39;s solution was? They said, oh, do you want me to call you \u003claugh\u003e which like I have an office phone. Like I would\u0026#39;ve done this myself. If I thought that this was an option, but I knew it wasn\u0026#39;t because even if they call me, it was just going to be silent and, and people are like, oh, but if you\u0026#39;re near it, you\u0026#39;ll hear it buzz. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (12:13):\u003cbr\u003e\nNo, like not on vibrate, like all the way silent. Like it never, I don\u0026#39;t have any notifications come through ever. Um, and so like the only thing that\u0026#39;s even like remotely, uh, close to my phone ringing, quote unquote, is, uh, I have a watch. And so like my, my wife, her texts and phone calls, those are the two things that like come through to my watch. Otherwise everything else is essentially muted. And I don\u0026#39;t have like email push notifications come through to my phone. Um, the only thing that does come through to my phone or like text messages or whatever. And, and that\u0026#39;s part of my, like part of my strategy, because as I\u0026#39;ve stepped into this place, which has got just more people and more demands and all those types of things, uh, more and more people are looking and kind of vying for your time. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:01):\u003cbr\u003e\nAnd so instead of the way I, the hack, I guess, and this for me is instead of letting my phone dictate to me when I\u0026#39;m supposed to respond, I, I choose those and I build pockets of those into my schedule, you know? So like it\u0026#39;s not that I don\u0026#39;t check my email. I check it every single day, multiple times a day, but I don\u0026#39;t do it when it dings and comes through to me. Um, and that\u0026#39;s also just like for me, a focus, uh, a focus hack as well, because if I\u0026#39;m writing something or doing something and I get a ding or a notification, uh there\u0026#39;s there\u0026#39;s studies that say like the brain is unable to multitask and is unable to, to go over to one thing and come back to another thing with the same capacity it takes, it takes a gr I don\u0026#39;t remember what the exact like numbers are, but it takes a ridiculous amount of time for your brain to shut that back off and go back into, you know, that other thing. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:56):\u003cbr\u003e\nSo, uh, I just, I grab my phone and if there\u0026#39;s stuff on there that I need to respond to, I do it, but I do so kind of on my own time. So I, I really, I treat text a lot, like how I treat email. Um, because again, they\u0026#39;re not, they\u0026#39;re not driving me and speaking of driving, uh, sometimes that drives people insane. Um, and so I, you know, I just like, I\u0026#39;m up front with them a little bit and I say, Hey, sorry. I was, you know, doing whatever, cuz it\u0026#39;s, it\u0026#39;s not that I\u0026#39;m often just being lazy and ignoring it. It\u0026#39;s just that for me to be able to focus, I need to not be being distracted. Mm-hmm \u003caffirmative\u003e so, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (14:31):\u003cbr\u003e\nYep. No, I love that. I, uh, I\u0026#39;m the same way I keep my phone on mute too. Um, except for my wife and, uh, setting that up has been a game changer for me personally. And I\u0026#39;m sorry if I miss your calls or it takes me a little bit to get back to you, but if it\u0026#39;s super important, give me a call. Like you, it goes to my watch and then I go check my phone and then, um, see what\u0026#39;s going on. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:55):\u003cbr\u003e\nYeah. Well, and I mean, yesterday I sent you like four messages, um, and they, like, none of them were urgent and they were all just sort of like, um, observations or like funny things or like, oh, did you see this? And you just, you responded to all of them, like in one text, you know? Yep. And I didn\u0026#39;t need it. I, I didn\u0026#39;t need you to respond. So I was totally fine. Like with the pace with which you replied, I knew eventually you\u0026#39;d get to it. And so I wasn\u0026#39;t, you know, I wasn\u0026#39;t like worried about it. And so that contrary to popular belief, uh, that is okay. Yes, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (15:27):\u003cbr\u003e\nDefinitely. And we need to be okay with that as a culture and a society. Um, and we also need to realize that 99% of things that we have think is urgent are not urgent now. Um, that\u0026#39;s something I\u0026#39;ve run into a lot. Uh we\u0026#39;re like, we get this out right now. This is super important. And I\u0026#39;m like, well, yeah, let\u0026#39;s get it out right now. But the difference between now and, you know, an hour from now, there\u0026#39;s no difference actually in communication or, uh, the stress level of that. So, and that\u0026#39;s gonna, we have to get out of the tyranny of the urgent. So mm-hmm \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:02):\u003cbr\u003e\n\u003caffirmative\u003e yeah. So, so like, let\u0026#39;s get super, super practical on this for just two seconds. Cuz so like my wife and I, for whatever reason, the last two churches I\u0026#39;ve worked at have been like, they\u0026#39;ve been like the absolute iron curtain for uh, text messages. And so like my phone doesn\u0026#39;t really work super well in, in the churches I\u0026#39;ve worked in. And so my wife and I have just defaulted to using, um, like WhatsApp as a text message service. And so I use that regularly every single day, but really only with my wife. And so that\u0026#39;s how I have like custom notifications of hers that come through. But nobody else\u0026#39;s. Um, how, how have you set it up where you get text messages alerted to you that are only from your wife and nobody else, like what\u0026#39;s the setup for you on your \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (16:48):\u003cbr\u003e\nLike phone? Yeah. I just I\u0026#39;ve set her up on iPhone. Like you can start setting people up and you do not disturb as like, um, your favorites or whatever. And that\u0026#39;s who she is. I have her and my mom and that\u0026#39;s it. And I only have MYM on just cuz you know, whatever craziness could happen back home, I want to be available. But um, and then my wife obviously, cause like I said, she\u0026#39;s pregnant, so I gotta be ready at the drop of a whim to make sure, you know, whatever happens happens. So it\u0026#39;s been a yeah, it\u0026#39;s my wife and obviously she\u0026#39;s, you know yeah. My favorite \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:20):\u003cbr\u003e\nEven if, even if she\u0026#39;s not pregnant. Yeah, yeah. It\u0026#39;s it\u0026#39;s your wife. So I love that. Cool. Yeah. So like you said, I think that\u0026#39;s a really good, I think, I think, uh, we\u0026#39;re we are in a little bit of a cultural moment of shifting more to this because I mean asked, think about the other day I grabbed my phone and I was like, dang, there\u0026#39;s so many just notifications on here. And like that\u0026#39;s what apps have have learned like, oh push notifications are the way to get people\u0026#39;s attention. Yeah. But if, you know, I like when I grab my mom\u0026#39;s phone, for example, she has 47,000 unread notifications. I\u0026#39;m like, what is the point of this? Like your brain can\u0026#39;t physically process all this. So I dunno. Anyway. All right. Hack number two for you. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (18:01):\u003cbr\u003e\nUm, so even I\u0026#39;m gonna piggyback off a little bit of your phone stuff. So mine is also with phone and this is really to do with mental health and this is gonna probably sound crazy coming from the, a marketing communications person is I try to avoid social media as much as possible in my free time. Um, yeah. So I try to keep up with social media trends. So maybe at the most I\u0026#39;m on, you know, I\u0026#39;ll look at social media an hour at the most, but I try driving a hit an hour, you know, I try to do like maybe 30 minutes, I\u0026#39;ve deleted most of the apps off my phone. So I actually have to be do my due diligence, like make it part of my work rhythms. Like I\u0026#39;m taking social for work. I\u0026#39;m not checking social to pass time. Um, and I was just realizing that I was just becoming so negative about so many different things, um, that I shouldn\u0026#39;t be negative or mad about. Like my sports teams being mad about whatever\u0026#39;s going on with them. \u003claugh\u003e um, mad about some \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:57):\u003cbr\u003e\nSports are so dumb, man. They get me in such a bad news. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:00):\u003cbr\u003e\nExactly. That\u0026#39;s like, why am I mad about this? Like I used to love this, uh that\u0026#39;s cuz I wasn\u0026#39;t on Twitter worried about what other people were saying or worried about what trade was happening or on Reddit, seeing what all the sports, all the people in my fandom, my, um, think, um, seemed with like video games, the bashing of like video games or even the church, like, you know, you would go on Twitter and I can see how people, you know, make, say, say something about the church and it\u0026#39;s really easy to get down about that. So I just started like going, you know, this isn\u0026#39;t worth it for me mentally. Um, and uh, I\u0026#39;m not gonna waste my time with it. So I deleted a bunch of the apps and I\u0026#39;ve made it okay, I\u0026#39;m gonna check social for work purposes or um, check it up on family. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (19:44):\u003cbr\u003e\nBut I, most of my family doesn\u0026#39;t even post anymore. We have our group chats and that\u0026#39;s kind of, what\u0026#39;s become the thing for us to like keep in touch with each other. So if I have a photo of ultrasound or whatever, I don\u0026#39;t need to post that on Instagram right away. I just send it over to my group, my family group chat, and I hear all their thoughts and there\u0026#39;s only ones I even care about. So, um, yeah, it\u0026#39;s definitely weird cuz like the last couple episodes we\u0026#39;ve talked about how important it is for you to be on social. Um, but yeah, I think it is important to be on social, but you also need to have that balance where social media is not taking over your life. And if you\u0026#39;re starting to see it affect it mentally affect you. Like you, you should do something about that. Mm-hmm \u003caffirmative\u003e and you and I were talking yesterday about all the studies that have come out about the effects of social media on the brain, watch the social dilemma on Netflix. Like we don\u0026#39;t know, well, we\u0026#39;re starting to see the ramifications of social media and we need to have clear boundaries with it. I think personally. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:42):\u003cbr\u003e\nYeah. I, you know, as a youth pastor we\u0026#39;ll post a lot of stuff on social media or whatever, and then like I\u0026#39;ll have a mom or dad or whoever a parent say, you know, Hey, our kids don\u0026#39;t have social media and I will literally respond with that is great. And I fully support that decision. Exactly. Honestly, I do. Like if, if be, so I feel like being on social media is an opportunity to try and reach a certain demographic of kid. Who\u0026#39;s probably not doing anything, um, useful or good with their time on social media and if they have poor boundaries and they\u0026#39;re just on it all the time, like then I want us to, to be a part of their feed and part of their algorithm. And so that there is some, some Jesus in there. Right. But otherwise if a parent is parenting in that sort of way, like I support it fully. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:29):\u003cbr\u003e\nAnd quite frankly, as a dad of a six and a half year old, like I can\u0026#39;t imagine giving him social media here in more years or, or 10 or whatever, you know, whatever that\u0026#39;s gonna be like. And so I, I think it\u0026#39;s, yeah, it feels very like double edged sword. So it\u0026#39;s, we\u0026#39;re, we\u0026#39;re producing things for social media. We\u0026#39;re producing things for digital content, but we\u0026#39;re not, um, necessarily personally engaging in those things. Mm-hmm \u003caffirmative\u003e, you know, um, ourselves and yeah, I, I agree with you. Like there\u0026#39;s been times where, um, I, I feel very, uh, full of anxiety or I\u0026#39;m really like, I notice myself being really short, like with my kids, I have a really short, uh, like just patience level with them. And oftentimes that\u0026#39;s a direct correlation to just the amount of time I\u0026#39;m spending on my phone or the amount of time that I\u0026#39;m, you know, worrying about whatever sort of thing I\u0026#39;m and that\u0026#39;s, you know, especially in the last couple years, like, uh, at work and stuff, I\u0026#39;ll people will talk to me about news, like news things. And I literally am like, oh wait, what\u0026#39;s happening. Like I don\u0026#39;t watch the news. Like it is not, is not good for my mental health. Just tell me what I need to know and what lit was actually affecting me and the rest. I\u0026#39;m gonna try to not think about cuz that\u0026#39;s again, the, the, I think the brain was not meant to process the amount of information that we as Americans have access to on a daily basis basis. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (22:55):\u003cbr\u003e\nNo, it definitely wasn\u0026#39;t. I mean, you just look at the history of the human brain and you see like, this is the only time in culture where we\u0026#39;ve really ever had to deal with this. So, and why is anxiety, depression and everything so high right now? I mean, it\u0026#39;s not all cause of social media, but definitely that\u0026#39;s a contributing factor to it. So cause I felt it, you know, I feel it, I get more depressed and anxious like you were saying, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:19):\u003cbr\u003e\nYeah, yeah, yeah. Uh, alright, sweet. So, um, alright. So my next one is, uh, it\u0026#39;s gonna feel like a little bit of a, a Zig to the zag of this rest conversation \u003claugh\u003e uh, but I, uh, gosh, it\u0026#39;s been about a year, year and a half or so. Um, but I have made, um, mornings, uh, getting up in the morning with coffee, going, uh, to read my Bible a priority and it\u0026#39;s been a thing I\u0026#39;ve basically not missed for about a year. So I used to, you know, I have, I have young kids, uh, six and four. And so, um, you know, a year ago, year and a half ago when I started there five and three or two or whatever. And uh, I would used to just sleep in, um, until they came and woke me up, which so that there was no sleeping in all right. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:09):\u003cbr\u003e\nBut there was a, they were pretty, pretty good. Uh, we have this little like clock thing that turns green when they\u0026#39;re allowed to get outta bed. And so that\u0026#39;s set for seven. And so they\u0026#39;re pretty good about following that. And so I would, I used to lay in bed and sometime after seven they\u0026#39;d come in with their little clock that was green and they\u0026#39;d say, Hey, our clock\u0026#39;s green, you know, we get up and I would always feel like I was just running, be behind. Like I was, I\u0026#39;d always just felt like I, uh, was catching up to the rest of my day, the rest of my morning. And so kind of around that, whatever, whatever time, like a year ago or so I was like, I\u0026#39;m gonna get up at six every morning cuz I knew that they\u0026#39;re probably gonna get up around seven. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:47):\u003cbr\u003e\nAnd uh, the way I did it is we have like, uh, uh, Amazon Alexa app, uh, like all of our lights. Uh, so like I have my lights automatically turn on at six down in the dining room and every night before I go to bed, now I program coffee. And so as soon as I wake up, I literally smell coffee and see the lights. Um, those things just helped me get out of bed. \u003claugh\u003e the idea of setting an alarm and then getting up and then going down and doing all that stuff. Mm-hmm \u003caffirmative\u003e um, it, it, I just would, at that time I would just mentally cash it in and say whatever I\u0026#39;m asleep in, I\u0026#39;ll do it again. I\u0026#39;ll do it tomorrow. And so like those few hacks have helped me get up. Um, and then what I do is I get up, I drink coffee and I spend time reading my Bible and that has been one of the most centering and grounding things for me. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:37):\u003cbr\u003e\nAnd, uh, I was doing it by myself and then a couple months later my wife actually joined me. Um, and so it\u0026#39;s been a thing that we\u0026#39;ll we\u0026#39;ll do together. We\u0026#39;ll just both get up. Coffee\u0026#39;s going, we each have a cup. We\u0026#39;re sitting, uh, at the dining room table, she\u0026#39;s reading her Bible, I\u0026#39;m reading my Bible. Um, and we are just connecting ourselves, centering ourselves to our source. Mm-hmm \u003caffirmative\u003e and it\u0026#39;s less sleep. Yes, because I\u0026#39;m waking up an hour early. So on the like immediate need of rest, it may feel like it\u0026#39;s, it\u0026#39;s less right. But as a discipline, now that\u0026#39;s woven in to what I do. Um, other things have adjusted to accommodate this because I know how important it is. And so for example, we don\u0026#39;t stay up as late because we know we\u0026#39;re gonna get up at six, uh, to read our Bible and to drink coffee. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:26):\u003cbr\u003e\nAnd so maybe we\u0026#39;re not watching that next episode when we end one on Netflix instead we\u0026#39;ll turn the TV off and you say, all right, what? It\u0026#39;s probably time to go to bed, you know, so we can get up. But that has been an absolute game changer for me, uh, just in, in my personal rhythms. And um, if I start my day, that way with a little bit of it\u0026#39;s a slower pace, uh, without the kids, um, waking me up outta bed, uh, then, then when they do come outta their rooms and everything like that, I feel like I\u0026#39;ve done what I need to do. Um, and I\u0026#39;m able to, uh, go after whatever I need to go after that day. Um, as it pertains to work, rest, social media, all those types of things. Like all those things can happen now because my time with Jesus has already taken place. Mm-hmm \u003caffirmative\u003e so that\u0026#39;s been a game changer for me develop \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (27:14):\u003cbr\u003e\nThat. I, uh, yep. I do. I do the same thing. So, uh, wake up early and I love reading my Bible in the morning, um, before or after my workout. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:26):\u003cbr\u003e\nYeah. Yeah, it\u0026#39;s good. And like I said, uh, you know, I, I, I knew myself and so know yourself. Like I knew I needed some prompting to get out bed. And so that\u0026#39;s why I learned how to use the programmer on my coffee maker. Um, and I, I recently started roasting my own coffee. And so I, my, the coffee I make at my house is actually my, my, my favorite coffee, you know, there\u0026#39;s a really good roaster down the street that a lot of people here like, and I like it too, but I, I think my coffee\u0026#39;s better. I think your coffee\u0026#39;s better. What \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (27:58):\u003cbr\u003e\nI\u0026#39;m literally \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:00):\u003cbr\u003e\nWell, what I\u0026#39;m literally drinking right now, I roasted at like five 30 last night in my garage. So like, it can\u0026#39;t, it cannot get fresh. Exactly. You know? And so there\u0026#39;s really, you know, that\u0026#39;s maybe another podcast topic, all do \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (28:13):\u003cbr\u003e\nA coffee roasting podcast. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:15):\u003cbr\u003e\nI love that job. Also people out there it\u0026#39;s really easy and it\u0026#39;s actually quite cost effective. Very, so, uh, there you go. All right, Matt, your last one, what do you got? So \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (28:26):\u003cbr\u003e\nMy next, my last one, um, this is something that you, I think everyone should be doing is we gotta take care of ourselves physically in some aspect. Um, yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:36):\u003cbr\u003e\nYeah. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (28:37):\u003cbr\u003e\nI, uh, I\u0026#39;m, I love running. Running\u0026#39;s a great time for me to, uh, you know, really process and rest and get my endorphins up and think, and also take care of my heart and my body. And it\u0026#39;s also, I\u0026#39;ve noticed as I\u0026#39;ve worked in ministry, like every year I gain a little bit more weight because, you know, they just get a little crazy. And also as you know, these churches and ministries, they love the things that are bad for you like donuts and, uh, um, as much junk food as they can get chips, mountain do, especially being a youth pastor, all the stuff you deal with, it\u0026#39;s really easy to kind of lose sight of your, uh, physical health. But, uh, honestly my favorite thing to do is to swim. Um, I\u0026#39;m a big swimmer. I was a swim in my, with, uh, in high school, very competitively went to, uh, state and stuff. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (29:27):\u003cbr\u003e\nSo, um, met my wife\u0026#39;s swimming. It\u0026#39;s like a really big thing in our lives. And, uh, what I love about swimming is waking up at, you know, um, usually very early, like 5:00 AM. \u003claugh\u003e going to the pool \u003claugh\u003e and it\u0026#39;s just, it\u0026#39;s like dark out and I\u0026#39;m just in the water, me and my thoughts. Um, mm-hmm \u003caffirmative\u003e and so it\u0026#39;s kind of a time of meditation. I\u0026#39;m, you know, weightless, I\u0026#39;m able to really work out, control your breathing cause you have to in swimming, it\u0026#39;s this very, um, cathartic thing for me that I\u0026#39;ve, uh, really grown to love. And it is honestly probably the hardest thing to wake up to. Cause there\u0026#39;s nothing like waking up and being cold outside and going. I\u0026#39;m gonna go get in a 72 degree pool and uh, swim for an hour. And, uh, and I\u0026#39;m gonna, I\u0026#39;m gonna be honest. It\u0026#39;s been a little bit harder to keep my swimming hobby here in Chicago, because there\u0026#39;s just not a lot of pools here, really, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:28):\u003cbr\u003e\nDude, I know, trust me. So, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (30:30):\u003cbr\u003e\nAnd I\u0026#39;m coming from a world, like when I lived in Colorado where every recreation center had a pool, cuz the pool swimming was just a huge, um, pastime there. So it\u0026#39;s been very hard to keep that up here. That\u0026#39;s why running has become more of my zeitgeist, but like swimming is that thing where, cuz you can\u0026#39;t really have headphones swimming. You can\u0026#39;t, you, I mean you have to be in your thoughts, which, um, it\u0026#39;s just a weird time, but it\u0026#39;s also a time that I\u0026#39;ve talked to God more than any time in my life is when I swim. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:01):\u003cbr\u003e\n\u003claugh\u003e yeah, it\u0026#39;s good. Yeah. Since, you know, like when we moved here, it was middle of pandemic and so like, uh, we canceled our gym membership in Ohio from when we moved and I didn\u0026#39;t pick one back up when I got here, obviously cuz there\u0026#39;s a pandemic going on and gyms weren\u0026#39;t even a thing. And so, uh, I took up running just to get out of the house and I never thought I\u0026#39;d be a runner, but you know, um, I am now and I look forward to it and I enjoy it. And in a lot of the same ways, it\u0026#39;s kind of that just cathartic experience for me. Um, a great place to be alone with my thoughts or even just on a podcast and back to your hobby point. Like there are, I listen to a lot of ministry podcasts and so those are in there for sure. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:48):\u003cbr\u003e\nBut uh, the ones I most look forward to our, the entertainment ones, ones about sports, basketball, fantasy football, all those types of things. And so that\u0026#39;s my, that\u0026#39;s my attempt to disconnect, you know, a little bit. And so I agree like man exercise that there\u0026#39;s such a, I don\u0026#39;t know what I, I think like the landscape is shifting a little bit, like I think millennials and gen Z are, are pushing these things. But I think that there\u0026#39;s some, there\u0026#39;s been some notions of older generations that are like, oh, I don\u0026#39;t have time to do that. Like I just, I need to focus on my work and um, that\u0026#39;s just, that\u0026#39;s super, \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (32:20):\u003cbr\u003e\nVery, somewhat healthy. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:24):\u003cbr\u003e\nAnd, and you like in all of this, right, this entire conversation is woven into like you, you need to be the best version of you to be the most effective at leading some of stuff. And if you\u0026#39;re not, you\u0026#39;re you\u0026#39;re not gonna be very effective. Mm-hmm \u003caffirmative\u003e so find whatever that thing is. And you know, like you, my wife will say like, you know, she\u0026#39;s like, she\u0026#39;ll struggle to like find time to do it. And I\u0026#39;m like, you, you can\u0026#39;t afford not to a little bit, you know, like you gotta, you gotta figure it out. You gotta make it a priority. And so it\u0026#39;s, you know, cuz we got kids and so someone\u0026#39;s gotta stay with them. And so, you know, I\u0026#39;m like, Hey, like I know this is important for you to do so let me, uh, you know, let\u0026#39;s, let\u0026#39;s figure it out so that you can have what you need. I can have what I need, all that type of stuff. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (33:04):\u003cbr\u003e\nSo exactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:05):\u003cbr\u003e\nYeah. All right. Love it. Last one for me then is, uh, this one\u0026#39;s work related. Um, but use all of your vacation time that your work gives you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:17):\u003cbr\u003e\nLike don\u0026#39;t leave any on the table. I, there are people who like don\u0026#39;t use it all and I, what are you doing that is li PTO stands for paid time off your, your job is telling you that we will pay you. If you take this time off, you have earned this. This is a part of our agreement that we\u0026#39;ve made with you. You can work here and we will still allow you your paycheck and your salary. If you, uh, take this amount of time off mm-hmm \u003caffirmative\u003e so don\u0026#39;t leave any PTO on the table. Like that is a bad, bad strategy. \u003claugh\u003e, uh, use it all. And you know, there like our, our, our work lets you like roll some like a, a week\u0026#39;s a week\u0026#39;s worth into the next year. Um, I never have that to do. Like I literally never have any to roll. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:12):\u003cbr\u003e\nI burn all of it. It is gone. I use it early. I use it often. Like it is, uh, it\u0026#39;s it\u0026#39;s one of my strategies to staying, uh, you know it, my, I don\u0026#39;t know. It\u0026#39;s just, for me, life is more than just a job and life is more than just work. And so, uh, use all of your PTO. That is a great way to stay fresh, stay healthy, do the things that are important to you, do the things that matter to you. And even if you\u0026#39;re, you know, if you\u0026#39;re listening to this and you\u0026#39;re in ministry, odds are, you probably are thinking like, okay, but I don\u0026#39;t have a lot of money to go on vacation. Then don\u0026#39;t go on vacation, just stay home and do fun stuff with your family and your kids. But like, don\u0026#39;t like, just because you can\u0026#39;t go anywhere else doesn\u0026#39;t mean that you should then default into going to work. Like the place will not burn down if you\u0026#39;re not there. Yeah. So \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (35:02):\u003cbr\u003e\nExactly. And um, my favorite thing is it\u0026#39;s kind of a badge of honor with the, uh, lot of older gen the older generation that I know is like, yeah, I have this much PTO. I haven\u0026#39;t used my old vice president on marketing. My old job used to have every year he would roll over like 120 hours of PTO. And finally I got to the point where I would tell him, like, you need to take PTO, don\u0026#39;t check on me. Like just go on vacation. He was his vacation. So, um, he started doing that and he would take two weeks off a year to just do some carpentry stuff, cuz that was his favorite hobby and it was super healthy for him. So, um, but he hadn\u0026#39;t done that, you know, for like 15 years at the company. So take your PTO. I totally agree. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:43):\u003cbr\u003e\nYou look, you literally, I mean there are literal studies out there I should have, I should have had \u0026#39;em to cite \u0026#39;em a little bit more, but you are not good if you don\u0026#39;t have margin baked into your life, like you, your body and your brain need those things to make you more creative. Yep. And it\u0026#39;s, you know, in some of those spaces and in some of those margins where your brain will be able to connect some of those dots, you can\u0026#39;t just, you can\u0026#39;t just hard charge and be eight hours or 12 hours a day with, with no space, you know? Yeah. Some of the, I, I, I dunno if you\u0026#39;ve ever heard of this map, but uh, I think like Winston Churchill, um, he would take like a nap every single day and he is like one of the most, you know, successful, uh, leaders that we\u0026#39;ve known in our world. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:28):\u003cbr\u003e\nAnd he did that because he knew it was good for his brain. Good for that rhythm of rest. And it made him a better leader. Exactly. So, yep. Yeah. So cool. All right guys. Well that is it for today. Uh, just some hacks, some thoughts. Um, again, like we said, your ministry will not be successful if you are not personally healthy a hundred percent. So be personally healthy, put the guardrails, the things that you need into place, um, figure out your rhythms, your hobbies, and the things that, um, work for you and are important to you. And, uh, don\u0026#39;t, don\u0026#39;t burn out because your church and the world and, uh, people, they, they need what you have to offer and so take care of yourself and uh, those other things will, uh, will be there when you come back. I promise any last parting thoughts. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (37:21):\u003cbr\u003e\nI have one thing that I wanted to talk about real quick, about last week\u0026#39;s episode that you and I talked about as a correction, uh, we had talked about the TikTok water mark, and I wanted to correct everyone, myself, especially cause you and I talked. And it\u0026#39;s something that changed very quickly is if you had that TikTok water, mark Instagram is going to suppress you now. So mm-hmm \u003caffirmative\u003e I wanted to just tell everyone don\u0026#39;t do that. We\u0026#39;ll have more tips in an upcoming episode about that. \u003claugh\u003e but just wanted to get on the record as quick as possible. Hey, we messed up there. Um, pull that. Don\u0026#39;t put the water mark on Instagram, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:00):\u003cbr\u003e\nYep. That\u0026#39;s my fucked box. Yeah. Well, and, and if you listen closely, I was trying to disagree with Matt amicably, uh, live last \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (38:07):\u003cbr\u003e\nWeek. So, and we get into like, I read that article forever ago and I sent it to you and then I changed the article and I hadn\u0026#39;t read it and I didn\u0026#39;t do my due diligence there. So a lot of good lessons in it, but yep. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:19):\u003cbr\u003e\nWell, and that just goes to show just how quick everything changes. So what, what works today at, you know, quote, unquote time of this recording? Like may not even still be treated yeah. Watch \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (38:28):\u003cbr\u003e\nNext week the watermark is boosted. So let\u0026#39;s just say, who knows? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:34):\u003cbr\u003e\nYeah. That\u0026#39;s why all this is very in lifetime, very important. Like this is, you know, trends now, but especially with social media, I mean, they\u0026#39;re always changing their algorithms and uh, you\u0026#39;re, you\u0026#39;re on borrowed space with them. So you have to play a little bit by their rules. Exactly. \u003c/p\u003e\n\n\u003cp\u003eMatt Johnson (38:48):\u003cbr\u003e\nYep. So I just wanted to give that correction real quick before we think goodbye to the audience. So. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (38:54):\u003cbr\u003e\nCool. All right guys. Appreciate it. Hey, follow us on Twitter. \u003ca href=\"http://www.twitter.com/hybridministry\" rel=\"nofollow\"\u003ehttp://www.twitter.com/hybridministry\u003c/a\u003e  we are online, at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e and, uh, give us a subscribe, maybe a rating. That\u0026#39;d be incredible. I share this with a friend and we will talk to you guys next day.\u003c/p\u003e","summary":"In this episode, Matt and Nick discuss ways to remain personally healthy and maintaining good boundaries with digital, social media, and how to avoid burning out while working in a church or in ministry. Join in on the conversation. Leave one of your best hacks in the comment section below!","date_published":"2022-08-11T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/556fd769-b8d8-4e8a-904e-0e422735ef05.mp3","mime_type":"audio/mpeg","size_in_bytes":37891677,"duration_in_seconds":2361}]},{"id":"959ab1bc-5470-4998-a047-d5b3c9ade1f1","title":"Episode 003: Is Digital Discipleship Even Possible?","url":"https://www.hybridministry.xyz/003","content_text":"In this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it \"hybrid!\"\n\nFollow along on twitter - twitter.com/hybridministry\n\nOr find full transcripts and show notes at http://www.hybridministry.xyz\n\nTIMECODES\n00:00-2:15 Is Digital Discipleship Possible?\n2:15-3:47 Aren't people tired of online?\n3:47-5:05 Meet Gen Z\n5:05-7:55 Are ministry and discipleship the same thing?\n7:55-12:08 What does Hybrid Discipleship look like?\n12:08-13:45 How can Hybrid not feel like COVID 2.0?\n13:45-18:35 How to utilize online content to facilitate spiritual growth?\n18:35-25:46 How to repurpose content you already have\n25:46-28:20 The danger of ignoring Gen Z and Digital Discipleship\n28:20-31:17 How to use your staff to create content\n31:18-35:17 What does Gen Z want?\n35:17-36:14 Outro\n\nTRANSCRIPT\nNick Clason (00:00):\nWell, that's why I think it's a definition thing a little bit, right? Yeah. Cause like I said, I do think there's a life on life component of the social. Yeah. So, um, I think it's that's I think it's hybrid, so  all right. Let's uh, let's get started. So we don't say all the good stuff before we start recording. Great. Well, everyone, welcome to another episode of hybrid ministry podcast today. I am your host, Nick Clason alongside my friend, Matt Johnson. Good morning, Matt. How you doing mark morning? I'm doing great. How are you, Nick? Good, good. Hey, I wanted to talk today. Um, I just honestly have a conversation wondering is digital discipleship even possible. Um, and so I think that there's gonna be a lot of definitions that we need to kind of clarify, um, in order to have our conversation, but to sort of lay the foundation of this, Matt, there's a statistic out there that you continue to share with me that continues to blow my mind. So would you tell the people about gen Z and their preference of online discipleship? \n\nMatthew Johnson (01:06):\nYeah. So something that we need to be very cognitive of is 51% of gen Z. Wanna do ministry online only \n\nNick Clason (01:18):\nCrazy. \n\nMatthew Johnson (01:20):\nSo that is the major that is more than half  only wanna do online. \n\nNick Clason (01:27):\nYeah. Which is insane. What, and is there more, when you say online ministry, are there more clarifiers to that? Like what does that mean? What does that look like? Or is that just like a, Hey, would you prefer ministry online or in person? And they just clicked online? \n\nMatthew Johnson (01:43):\nUh, so from my understanding is they were asked you want, would you rather be engaged with ministry only online, partially online or never online and 51% said only online that's and then I don't know, the, the other stat a hundred percent off my top of the head, but it was the other vast majority was hybrid and the in person only was definitely the lowest out of the three. \n\nNick Clason (02:15):\nYeah. Yeah. Dang. Okay. So here we are as pastors or ministry leaders or whatever, we are trying to navigate this world, this post COVID world, where we feel as though most people were kind of done and kind of tired with the online, the streaming and all that type of stuff. And so we're attempting to return. Um, and then we hear a stat like that, which it feels like it goes against our gut. Yeah. Right. Because we feel like everyone wants to be back. At least that's sort of the notion or everyone's tired of zoom or everyone's tired of streaming church services. So does that just mean that when we say everyone, we're not talking about generation Z in that place, or we're only speaking anecdotally to those that maybe only do wanna return, but we're not having conversations with people that are fine with a online, only version of ministry. Um, like what do you think's what do you think's going on with that? Cause I feel like there's a chance that people hear that and they, they don't believe it or they don't sense that to be true in their context. Um, and that just, it feels like it's an immediate like, well that that's outta touch. That's not real, but this is a, this, this is a recent study, right. This came out a couple months ago. It's not, it's not old. Yeah. \n\nMatthew Johnson (03:34):\nThis is the most recent metrics. So, um, when people tell me, I don't believe that that's not real, they're going off of their gut and it's cuz we like we've talked about in previous episodes, the, the church has to evolve. Um, and that is a change is terrifying. So when I tell any church leader, Hey, this is what we're seeing. This is what we're hearing. And I need to remind everyone that's listening to this podcast, gen Z is getting older. Gen Z is soon gonna be the adults in your church before you know it. Well, \n\nNick Clason (04:08):\nThe, the, the oldest gen Z is like 20, 21, 22 years old now, \n\nMatthew Johnson (04:14):\nRight? Yes. So that's what, like, they're just getting older now. So sooner or later they're gonna be the adult con the young adult congregation and your church is gen Z. And like, we need to start reaching them.  like, \n\nNick Clason (04:28):\nYeah. Well, cuz I remember, gosh, like two, three years ago I felt like in this, the podcast space, people were just starting to talk about reaching millennials. Mm-hmm  like millennial, like I'm a millennial and I'm in my mid thirties almost. Yep. So like that, that train of like thinking of millennial is a young adult. Like they're not like millennials are, are a, the largest generation and the primary base of our workforce these days. Yeah. Now, you know like, so if, if you're just starting to think about millennials, it's time to just honestly shift that thinking to generation Z. Yep. Cause generation Z and millennials could not be more vastly D \n\nMatthew Johnson (05:05):\nExactly. \n\nNick Clason (05:07):\nSo let's, let's talk about, um, what would you say Matt? Let's, let's just kind of create a working definition for the base of this conversation. Um, so 51% of generations you prefers online, only ministry is ministry and discipleship. Are they the same thing? Do you think? \n\nMatthew Johnson (05:29):\nI guess it depends on what your definition of discipleship is. Um yeah. Or your definition of ministry  so, uh, I think discipleship of ministry could be the same thing, but I think in most churches there have definitely different definitions and pathways. \n\nNick Clason (05:47):\nYeah. And the goal of every church in some form or function is to fulfill the great commission of Jesus. I hope so. Which is to go and make disciples of all nations, baptizing them in the name of son, holy spirit, and then teaching them to obey everything that I've commanded you. Yep. And then Jesus says, I'll be with you always, even to the very end of the age. And so discipleship the, the most basic definition. And I actually like kind of pairing evangelism with it, uh, because I think it takes the edge off of evangelism. So it goes from just hop. Someone says yes, to helping someone take a step closer to Jesus. Yep. Regardless of where they are preconversion post. But I think that helping someone take a step towards Jesus is discipleship, which is what evangelism is, except for. You're trying to have someone do that who maybe wouldn't identify themselves as a follower of Jesus just yet. \n\nNick Clason (06:43):\nSo how do you help someone in their discipleship journey to take a step closer to Jesus and can that be done digitally? Yeah. Or what are the ways in which we can Wade into that digitally or more better, right. Yeah. Hybrid. Uh, cuz I do think that if I look back, uh, if I look back on my journey as a follower of Christ, um, almost every pivotal moment, um, that has some sort of, uh, significant growth moment for me. I can tie a face to those time periods. Yeah. Right. Like my high school years, I think about my youth pastor, my college years, I think about my then girlfriend now wife, um, after that different mentors people have I've um, you know, connected with in ministry or other like youth pastors that I've networked with. Yep. And so there's been a very vital and important, um, you know, connection that takes place a human to connection. Uh, and so that feels like it completely opposes the ability for this to be done online. Yeah. So like let's just, let's chat through that. Like how could that be done in a hybrid sort of sense? Yeah. Love it. \n\nNick Clason (08:05):\nSo, um, with that in mind, like as I say that, what, what comes to your mind? What are your thoughts? What are your as a marketer? What are your responses to the, to that, you know, maybe opposition that you can't do this discipleship online, \n\nMatthew Johnson (08:18):\nUm, I'd say you probably have not strategized or thought about it enough. Um, and the reason I say that is because look at the success of you version, um, just look at the success of life church in General's online platform.  so you're telling me that people that ha go to life church online, you know, every week super invested are not being discipled at all. And I'd say that's probably not accurate cuz I know people that have, you know, been saved through life churches, online platform and have done everything fully online with them. Mm-hmm  I've also seen people as I worked at, when I worked at dare share and we developed our life in six words that be discipled completely remotely, cuz we had to do it in COVID from, I don't believe in Christ at all to, I believe in Christ to I'm making disciples all on a virtual platform, you just have to be intentional with it. You have to have the right resources, the right content, the right platforms. And uh, I'm not, and I'm not saying get rid of the, you know, the person to person connection at all. I'm just saying you don't necessarily have to do that in person at all. \n\nNick Clason (09:30):\nYeah. Well, and you can still have a connection with a person without it actually being in person. Exactly. It's gonna, it like to your point, it's gonna take some strategy and it's gonna take some intentionality, but one of the craziest things about me and my story is I started at the church that you and I both work at the first day of C. And so, uh, I, I went into the office for five hours and then I got sent home indefinitely and we live in Chicago. And so COVID is still happening here. Yep.  unlike other parts of the country that pretty much blew it off altogether. Right. And so for the first several months I actually joined a small group, um, and met friends that I'm still friends with to this day. Yeah. But I didn't see them in person for almost three or four months. \n\nNick Clason (10:16):\nYep. And uh, it's actually funny because the leader of that, like I didn't lead it. I just joined a group cuz you know, Amanda, my wife and I like, we're new to this church and we're like, we just need to meet some people. This is the only way to do it right now. And the leader of that group was like, before I met you, I would've said it's impossible to make a relationship with someone virtually. Yeah. But because I only met you in COVID I realized how possible it was like we had, uh, we would do these like zoom groups and they, they were hosted by the church. Um, and so like we were in this, we would all log into the same zoom and then we'd break out into zoom, breakout rooms. Yeah. And then, uh, the, the church sanctioned time would end and our leader would send a second link and we would all jump on our own zoom call after like the church time slot had ended. \n\nNick Clason (11:08):\nYeah. And I remember one night we were on that zoom until like 11 or 1130 at night. Um, like, and it was supposed to be over at like eight. And so we were, we were all hanging out like just a cuz it's COVID and we were all bored and there's nothing else to do and we all missed humans. Yeah. Right. Um, but that, that's an example. And I think, I think that picture right there is how that could be the case. However, I think because of COVID or the, the triggering effect of even thinking about that again, that's what people are done with. Yep. Like I don't wanna do that again. Yeah. Right. And so even as I propose that, or even give that as an example, I can imagine if you're listening to this on a run or mowing the lawn or whatever, you're like, heck no, dude, I am done with that. That is over like I am out of that world. Yeah. Uh, so how does that exist now in 2022 or beyond? Yeah, because we don't, we don't wanna enter back into that weird world. \n\nMatthew Johnson (12:09):\nYeah. So I think a great, okay. So a great example of how this works and how you can build relationships virtually is video games. So Nick, you know, I'm a pretty avid obvious video game player, the amount of people I know, and that I've met personally that have very deep friendships and they've only met each other on my call of duty  so, yeah. Um, and I think it's the intentionality of just keeping those conversations going and you're doing a hobby together that you love and, um, uh, it's also entertaining and it gives you something to look forward to and, you know, it's all the psychological stuff also behind, um, you know, building relationships. So you can definitely make discipleship work virtually or hyperly if you're intentional about it. Um, and it doesn't happen well \n\nNick Clason (13:02):\nIn your point. Right. But your point right there was about relationships. So you, you and I just both proved that you can build a relationship. Yep. Digitally. Right. So then the question is, uh, if, if discipleship is super tied to a relationship, if, if that has to be a distinctive of discipleship, then it, it can be done. It just has to be done with intentionality. \n\nMatthew Johnson (13:30):\nYeah, exactly. Yeah. \n\nNick Clason (13:33):\nYeah. I cut you off. So I was gonna try and let you finish what you were saying. No, but I was trying to make the point that that was, that was, we both proved the relationship. So that's, if we're right again, like if we're saying discipleship has that relationship, then it's possible. \n\nMatthew Johnson (13:45):\nExactly. And then on top of, okay. So if we define discipleship as, okay, I'm having a relationship with somebody and then I'm walking them through their relationship with Christ and I'm teaching them how to share Christ and live Christlike content is usually a huge key part, part of discipleship as you. And I know, I mean the amount of times I've been given a book by a mentor or, you know, mm-hmm, , uh, Hey, check out this ebook or this resource or this white page or whatever it is, this blog about whatever I'm struggling with or whatever I'm like going through in my walk of life. Um, we already know it was all done virtually , so you can get a Kindle book, you can get an electronic book, an ebook, as I said earlier, white pages are all digital now, um, you know, you can send someone a blog through an email or text message. So there's no reason why in my professional opinion that you cannot do discipleship totally virtually, but also in a hybrid approach. \n\nNick Clason (14:49):\nWell, and to your point, right. Content in the great commission, Jesus said, baptizing them, all these things. And they said teaching them to obey everything and teaching, I, I think in my youth pastor opinion, I think sometimes we've made teaching the only component of discipleship and divorced that from some of the relational stuff. But if there's a relation, an established relationship that's already taking place, then that teaching or that mentorship or that whatever that content is, uh, that all can exist digitally. Yep. And I think that the, the unique advantage that we have as pastors and or church leaders is that we're actually already in the content making business. Yeah. You, you said a stat yesterday to me in the office about content marketing. What, \n\nMatthew Johnson (15:48):\nWhat was that? Yeah, so content marketing costs 62% less than traditional marketing. And it's, \n\nNick Clason (15:54):\nWhat's an example of traditional marketing, \n\nMatthew Johnson (15:56):\nUm, ads, TV commercials, radio commercials, um, billboards. Um, so \n\nNick Clason (16:05):\n62% less cost. \n\nMatthew Johnson (16:07):\nYep. So 62% less cost and it's three times as effective  dang. So when you hear that stat, you go, okay. I have a church budget, so I don't have a lot of money. And I also don't wanna run commercials for my church. That's always kinda weird, but, but I could also create, you know, a blog about why discipleship's important and that's gonna be three times as effective anyways, as me putting an advertisement out on Facebook about, Hey, come to our discipleship class. Yeah. Why would you not do that? \n\nNick Clason (16:43):\nYeah, because at the end of the day, like whether you wanna call it marketing or evangelism or reaching people, like that's ultimately what we're all trying to do. Like this idea of waiting into this hybrid world is because all of us have a desire to help fulfill the great commission of Jesus. And we can walk into that space digitally in free and sometimes cases free borrowed spaces, like, uh, social media platforms or whatever, and create and offer some of this content marketing type stuff and, and reach people with, uh, the teachings of Jesus. Yep. Which, I mean, gosh, man, I have to, I just feel like if the apostle Paul is alive today, like I don't think he would be abandoning the, the means of digital that was available to him. That's available to us now. Yeah. Right. Cause what was he using then he was using paper and pen, which is his way to communicate with churches from a distance. \n\nMatthew Johnson (17:42):\nExactly. \n\nNick Clason (17:43):\nAnd because he chose to use that medium, we've actually been able to capture those and put those into our Bible and we still use them and learn from them thousands of years later. Yeah. Um, and so had he not used the means available to him then that wouldn't be that wouldn't be even possible for you and I today. And so we can help kind of facilitate that as churches. Like that's part of, we're all, like I said earlier, we are already in the content making business. And when we're in that like laser tunnel vision focus of create a sermon for Sunday morning that's content mm-hmm . So how could we, what are ways that you see that, that could, that kind of stuff could be repurposed, um, or like, Hey, we're church, church budget, limited staff, whatever. How can we repurpose some of this content to offer teaching and discipl ballistic resources for the people that are attending our churches. \n\nMatthew Johnson (18:38):\nYeah, absolutely. So good, easy thing you can do is you take your sermon, you find main topics that you guys like to talk about. So let's, as an example, let's say anxiety, depression, love, and, um, hope like let's say we had those four topics that we're thinking of as a category of shareable content. Cause we know people are searching for those four things. And then, um, take your hour or 30 minute sermon, find a two minute clip that talks about love, cut that out, make that part of your love category, your anxiety, et cetera, et cetera, et cetera. Now I have content that's based off of these four topics that people are searching for. And that we know people are struggling with. I have short form content, you know, minute and a half, two minutes, maybe even less that I can share with people. And I can repurpose all that content on all our social media. \n\nMatthew Johnson (19:31):\nSo you can start with YouTube, Instagram, Facebook, TikTok, um, and even take the audio of the entire sermon and make a podcast with it. Now you have five content channels that you're putting content onto that is targeted towards people that are looking for certain topics. And what that does is now you've created your digital platform. You're building trust with your congregation. You're also reaching people that are not being reached and it's all done by stuff you've already written and you're planning on presenting to your congregation. So it's not really extra work other than you have to slice and splice everything that you've got. \n\nNick Clason (20:14):\nSo like, is there, um, would you then say, even if you took that the audio of a sermon or something like that, uh, would there be value in taking that audio to a place like rev.com, getting it transcribed for a few bucks? Um, and then you could post the actual, uh, words like the actual, the it'd be an entire manuscript essentially of your sermon, um, on your website and then that would add to increased searchability. \n\nMatthew Johnson (20:45):\nAbsolutely. Yeah. Right. All words are now search terms on your website that you just added for your sermon mm-hmm  and rev, you know, uh, I don't know a little cost of rev, but I know a lot of the cost of these are like 80 cents a minute. So doesn't usually cost that much. \n\nNick Clason (21:02):\nYeah. And rev is, cheaper's like 50 cents, if you do like the, the bot one I'll see. Great. Yeah. You know, so it's got some, yeah, it's got some errors that you'll get with it. Right. But the fact of the matter is like it it's still gonna produce most of your words or if you're already a manuscript style, preacher, just copy and paste that. \n\nMatthew Johnson (21:18):\nYeah. And make that downloadable. And also now you have another piece of content where here's the host note or here's the pastor notes from the week. So , mm-hmm, \n\nNick Clason (21:27):\n mm-hmm  yeah. And you can do that. Uh, like, so one of the things that, that we were doing in our student ministry is we had a weekly, um, weekly, like YouTube show that we created, which sounds so crazy. And so not to get caught up in the weeds of that, cuz you might be thinking like, what the heck are you talking about  but we basically had have like decentralized small groups. Um, and so, uh, we would use a video and we created just a show out of it. We'd use a video to, to supply the content for our groups that are meeting in living rooms or on campus or whatever, all throughout the week, every week had a theme. And then of course every week had a teaching topic. And so what I would do as a social media person on our student team was I'd look at the week from Sunday to Sunday. \n\nNick Clason (22:13):\nAnd I would just do all kinds of different stuff that was both promoting and talking about the theme. So if it was like sports week, we'd do like sports trivia stuff like on Instagram stories. And that would help sort of like remind what the theme is or whatever. But then once, once the show dropped on Wednesday, we would use, uh, pieces and clips of that content that would be on like Instagram reels or TikTok. Um, we would have recaps, we would have like photo recaps, like all kinds of stuff. Right? So like you can almost do that same thing with like a Sunday morning experience. If you're in a sermon series on the fruit of the spirit and this week was the love week mm-hmm  you can, you can splice all that stuff up into every day, a recap of the sermon or something like that. On Monday, Tuesday, Wednesday, Thursday, Friday, um, you're posting the audio, you're posting the manuscript. You're putting all that stuff out on your website and all of that is just repurposing content. Exactly. So if you're, if, if I'm a pastor and I'm hearing this strategy, my, my rebuttal to that would be okay, but like my people already heard that on Sunday morning. So all is all of this. Just gonna be like a retread of that information. Like don't they want new content. \n\nMatthew Johnson (23:30):\nNo  um, some people are gonna want new content, but I will. Okay. I'll challenge. I would challenge you. Okay. Ask your congregation after you're done. What did, give me remember everything I just said or what you also get is I get this a lot in our comments and on, uh, talking to people when we're at church, what was that thing that, um, PT said again there, um, it was so good. Like see that's the content. And if I post that, it becomes shareable. They'll share it with their friends. Mm-hmm  and that's the whole goal is you want people to spread the word of who you are. Yeah. And the best way to do that. Who Jesus. Yes. Who Jesus is. So the best way to do that is to use the content that you're creating that is shareable. Um, and that's just gonna spread the word and it doesn't matter if they've heard it already, if it's already shareable and especially if it was it powerful, cuz they're gonna share it again and they're gonna like it again. And mm-hmm,  also in four weeks, they're gonna forget so \n\nNick Clason (24:32):\nWell. And, and you know, again, think about this. We talked about this in our last podcast, but you version, what if you were doing like a series through the fruit of the spirit and like on Monday or Sunday at church or something, you're like, Hey, let's all read this you version, plan on love and scan this QR code or whatever. And as a church, let's read it together. Let's comment on it together. Let's build one another up and then let's come back next week and we'll do the joy week, you know, or whatever, whatever that is. And so even in that, you can make whatever you are that that's unique, different custom content. It's under the same like umbrella topic. Right. But then you can, so if you were at church on Sunday and you are one of those faithful people that is at church four weeks a month, uh, which is definitely out of the norm, there are ways to make it where it's not just so repeatable. \n\nNick Clason (25:26):\nYeah. But you're right. People, people forget. So, so if, despite, despite what we think, right? Like despite if we agree or disagree that, that discipleship online discipleship in a hybrid world is even possible. It's what generation Z is looking for and asking for mm-hmm  and to your point, they are, uh, they're here. Yep. You know, they are, they're graduating college now and they're the type of people that you're going, that your church is gonna be looking to reach one day or another. Because if we don't, if we don't, they will not be in our church in a couple of years, if we choose to ignore reaching them. And that's a terrifying thought. But the fact of the matter is if we don't start catering some of what we're doing to the generation that's up and coming, they will, they will choose to not be a part of our churches anymore. \n\nMatthew Johnson (26:22):\nYep. Yeah. And something we also gotta remember is they're gonna be having kids. They're gonna raise their kids, not in the church and then their kids raise their kids, not a church. So it's just going to be this ripple effect that we definitely need to get ahead of and start thinking about. And we also know that seven, I think it's, what is it? Seven outta of 10 people come to Christ before the age of 18. So yeah. \n\nNick Clason (26:48):\nYeah. That, that stat alone is why I'm a youth pastor. \n\nMatthew Johnson (26:50):\nSo yeah. So like, you know that we have to reach them where they are when they're young and we need to reach them because they are getting old  so mm-hmm  \n\nNick Clason (27:00):\nAnd I think the terrifying thing in all of this is that it's breaking down our standard archetype of what church has looked like and what, what, uh, I don't know what we're used to and, and how we staff. Yes. You know, like we staff to produce and program a weekly service. And so talking about what we're talking about really changes the game. \n\nMatthew Johnson (27:31):\nYep. \n\nNick Clason (27:33):\nLike it really, it's a completely different, um, it's a completely different look. Exactly. And, and no one's really doing that. You know, there's not really a good model out there. And to, to your point, one of your favorite things is the church tends to lag behind about 10 years  and so marketers are already on this content marketing thing and churches are just now starting to, starting to think about it and talk about it. Yeah. And so what are the, like, you know, you're, you're in charge of marketing and our church. What, what are the types of things that you need on a marketing team or the types of pieces of content that you'd be looking for in order to, to do something like this in order to run this sort of like model that you're looking for, um, in a, in a effective way, because like I said, I think it's a little bit where it's gonna require us to redeploy some of our, our current resources, you know, including staff and, and dollars and hours spent on certain tasks or whatever. \n\nMatthew Johnson (28:31):\nYeah. So all the video content we've talked about is something that I think everyone should start doing right now. And it's just great content in general. Um, on top of that, so I'll give a more advanced example of something we just did, which was, we decided that we wanted to create an ebook for our community. That was a 101 re 101 things to do with your kids this summer. And Nick, you were a huge part of creating the ebook, um, with like writing the content and everything. And the whole point of this ebook was to reach out to the community and give them a bunch of ideas of stuff. They can go out and enjoy this summer. Mm-hmm,  all through all the different neighborhoods and communities around us. Now that ebook did way better than I ever expected it to. Um, I knew it would do well cause eBooks tend to do well, but people were starving for this kind of content. So we had over a thousand downloads in two weeks with over 400 of those being brand new people that don't go to our church.  so that's crazy. Um, \n\nNick Clason (29:37):\nSo let's, let's talk real fast. Okay. I don't wanna, I don't wanna like out outprice anyone or anything like that, but like how much you said it, it was 39 cents. \n\nMatthew Johnson (29:47):\nYeah. 39 cents \n\nNick Clason (29:48):\nPer, per click or something like that \n\nMatthew Johnson (29:49):\nPer conversion. So it was 39 cents per person to download the ebook. \n\nNick Clason (29:54):\nSo then what did we, do? You know what we paid in that in totality? \n\nMatthew Johnson (29:58):\nYeah. So we paid about, um, total with both ads that we ran about $600 and that was, um, two different ads. One was a lead gen ad, which was 39 cents. And one was an awareness ad, which that's a whole different ball game we can get in, in a different conversation. \n\nNick Clason (30:17):\nSure, sure. But I'm just saying, cuz you know, you say something like that, like that has over a thousand downloads. I, I would imagine most PS are salivating mm-hmm  after something like that. Yep. Right. Um, and so, and it's not like $600 might sound expensive, but in the land of Facebook marketing, you're saying that's one of the cheapest conversions you've ever seen. \n\nMatthew Johnson (30:37):\nOh yeah. Absolutely. If I'm under $4 on a conversion, I'm usually happy  so when I've hitting since of a conversion, I'm ecstatic. Um, and on top of that, like the, we saw the ebook directly correlate to probably a higher number in our vacation Bible school this year. So cause we add vacation, we added our vacation Bible school and the ebook is something we can do this year. And we had our biggest vacation Bible school since COVID and maybe ever in the history of the church. So mm-hmm \n\nNick Clason (31:09):\n so that's a, that's a thing that's easy that you can do for families. Yeah. I'm like, Hey, here's something to do for your kids. What does gen Z want? \n\nMatthew Johnson (31:20):\nOh, that's a good question.  \n\nMatthew Johnson (31:23):\nFin Z wants spiritual content that entertains them. Um, you and I know that gen Z is asking some of the deepest questions I've ever heard spiritually. They do not stray away from hard conversations at all. Mm-hmm  like some of the stuff I get asked by gen Z, I would've never asked in my entire life to my youth pastor or to any mentor I had and they just blatantly come out and ask it and they also want to be entertained. Mm-hmm  what I mean by that is it's not like you need to be this clown delivering your content. Um, what I mean, \n\nNick Clason (32:07):\nNo, I, I would even argue as like student pastors, like that day of the, the gregarious, like attractional, I'm gonna swallow a goldfish. Yeah. Like that's kind of a turn off to \n\nMatthew Johnson (32:19):\nJY now. It is. Yeah. When I say entertain, I mean like tell the content, well, be communicated, be open. Just tell a good story. As you're talking through this and not like, Hey, this is a story, but like the story structure and we should do a whole episode on what I'm talking about when we talk about that. Um yeah. But would, uh, so content that, and then do that content that's short, short form and usually video. So the more video content you can create for them that is geared towards their heavy questions. Like don't stray away from answering some of the hard questions that, you know, might politically arise either side of the aisle, you know, that's okay. Cause those are the questions they're asking and you need to give them biblical truth when it comes to that. So, \n\nNick Clason (33:10):\nAnd that's, that's scary to do as a church to create a video. Yeah. And, and put that out there. Yeah. Cause you, it does become a little polarizing. \n\nMatthew Johnson (33:17):\nYeah. And you have to obviously weigh in on, um, way the pros and cons of like releasing that content. But I will also argue that if you have a bunch of like negative comments or negative, like pushback from a video, you need to like stray into that. And we've seen that companies that weigh into the negative and reply to negative comments have a higher trust value with their consumer base. \n\nNick Clason (33:46):\nHmm. Interesting. Yeah. It's actually, it's, it's interesting that you say that, cuz just recently, um, we got, uh, like our curriculum for our student ministry. Yeah. And one of the series was like called how to friend. Um, and that's what we were gonna launch our like small group cycle with. Yeah. And in our discussion I was like, Hey guys, like, I'm fine with that. I think that's a good, a good like thing to talk about. But I came across this study, um, on like mental health, um, from, from some friends of mine that work at a church here in Chicago that called the chapel. Um, and so I was like, you know, I, I think that might be a little more, uh, what we should talk about or what maybe our students are needing to hear than another series about how to be a good friend. \n\nNick Clason (34:35):\nYeah. And I think a lot of times that's sort of the approach we take in student ministry or in ministry in general is like, Hey, here's a, here's a series on, on how to display love. Yeah. Like, yeah. That's yes, that's important, but you're right. Like they're, they, they already want to love, they're one of the most inclusive generations that we've ever seen in our entire lives. And so if that's the case, like we, we like, we don't need to, we don't need to Wade into that. We need to Wade into the, the mental health conversation. We need to Wade into the gender conversation. We need to wait into the fill in the blank. The stuff that really matters. Not that, or at least it really matters to \n\nMatthew Johnson (35:15):\nThem. Yes, exactly. \n\nNick Clason (35:17):\nSo, yeah. Yeah, man. Well, this was a great conversation again. Appreciate your time. Appreciate everyone listening. Any last final thoughts Matt, as we, uh, wrap this conversation up. \n\nMatthew Johnson (35:29):\nYeah. I would, uh, challenge. Whoever's listening to this to go create one piece of digital content. This, if that's a blog, a new, a one off video, whatever that looks like and figure out how to deliver that to your people. \n\nNick Clason (35:46):\nYeah. That's good. That's a good challenge. All right, everyone. Appreciate you listening, please. Please give us a little subscribe a rating. If you found this helpful share with friend on or online, appreciate you guys and.","content_html":"\u003cp\u003eIn this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it \u0026quot;hybrid!\u0026quot;\u003c/p\u003e\n\n\u003cp\u003eFollow along on twitter - twitter.com/hybridministry\u003c/p\u003e\n\n\u003cp\u003eOr find full transcripts and show notes at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTIMECODES\u003cbr\u003e\n00:00-2:15 Is Digital Discipleship Possible?\u003cbr\u003e\n2:15-3:47 Aren\u0026#39;t people tired of online?\u003cbr\u003e\n3:47-5:05 Meet Gen Z\u003cbr\u003e\n5:05-7:55 Are ministry and discipleship the same thing?\u003cbr\u003e\n7:55-12:08 What does Hybrid Discipleship look like?\u003cbr\u003e\n12:08-13:45 How can Hybrid not feel like COVID 2.0?\u003cbr\u003e\n13:45-18:35 How to utilize online content to facilitate spiritual growth?\u003cbr\u003e\n18:35-25:46 How to repurpose content you already have\u003cbr\u003e\n25:46-28:20 The danger of ignoring Gen Z and Digital Discipleship\u003cbr\u003e\n28:20-31:17 How to use your staff to create content\u003cbr\u003e\n31:18-35:17 What does Gen Z want?\u003cbr\u003e\n35:17-36:14 Outro\u003c/p\u003e\n\n\u003cp\u003eTRANSCRIPT\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nWell, that\u0026#39;s why I think it\u0026#39;s a definition thing a little bit, right? Yeah. Cause like I said, I do think there\u0026#39;s a life on life component of the social. Yeah. So, um, I think it\u0026#39;s that\u0026#39;s I think it\u0026#39;s hybrid, so \u003claugh\u003e all right. Let\u0026#39;s uh, let\u0026#39;s get started. So we don\u0026#39;t say all the good stuff before we start recording. Great. Well, everyone, welcome to another episode of hybrid ministry podcast today. I am your host, Nick Clason alongside my friend, Matt Johnson. Good morning, Matt. How you doing mark morning? I\u0026#39;m doing great. How are you, Nick? Good, good. Hey, I wanted to talk today. Um, I just honestly have a conversation wondering is digital discipleship even possible. Um, and so I think that there\u0026#39;s gonna be a lot of definitions that we need to kind of clarify, um, in order to have our conversation, but to sort of lay the foundation of this, Matt, there\u0026#39;s a statistic out there that you continue to share with me that continues to blow my mind. So would you tell the people about gen Z and their preference of online discipleship? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (01:06):\u003cbr\u003e\nYeah. So something that we need to be very cognitive of is 51% of gen Z. Wanna do ministry online only \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:18):\u003cbr\u003e\nCrazy. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (01:20):\u003cbr\u003e\nSo that is the major that is more than half \u003claugh\u003e only wanna do online. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:27):\u003cbr\u003e\nYeah. Which is insane. What, and is there more, when you say online ministry, are there more clarifiers to that? Like what does that mean? What does that look like? Or is that just like a, Hey, would you prefer ministry online or in person? And they just clicked online? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (01:43):\u003cbr\u003e\nUh, so from my understanding is they were asked you want, would you rather be engaged with ministry only online, partially online or never online and 51% said only online that\u0026#39;s and then I don\u0026#39;t know, the, the other stat a hundred percent off my top of the head, but it was the other vast majority was hybrid and the in person only was definitely the lowest out of the three. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:15):\u003cbr\u003e\nYeah. Yeah. Dang. Okay. So here we are as pastors or ministry leaders or whatever, we are trying to navigate this world, this post COVID world, where we feel as though most people were kind of done and kind of tired with the online, the streaming and all that type of stuff. And so we\u0026#39;re attempting to return. Um, and then we hear a stat like that, which it feels like it goes against our gut. Yeah. Right. Because we feel like everyone wants to be back. At least that\u0026#39;s sort of the notion or everyone\u0026#39;s tired of zoom or everyone\u0026#39;s tired of streaming church services. So does that just mean that when we say everyone, we\u0026#39;re not talking about generation Z in that place, or we\u0026#39;re only speaking anecdotally to those that maybe only do wanna return, but we\u0026#39;re not having conversations with people that are fine with a online, only version of ministry. Um, like what do you think\u0026#39;s what do you think\u0026#39;s going on with that? Cause I feel like there\u0026#39;s a chance that people hear that and they, they don\u0026#39;t believe it or they don\u0026#39;t sense that to be true in their context. Um, and that just, it feels like it\u0026#39;s an immediate like, well that that\u0026#39;s outta touch. That\u0026#39;s not real, but this is a, this, this is a recent study, right. This came out a couple months ago. It\u0026#39;s not, it\u0026#39;s not old. Yeah. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (03:34):\u003cbr\u003e\nThis is the most recent metrics. So, um, when people tell me, I don\u0026#39;t believe that that\u0026#39;s not real, they\u0026#39;re going off of their gut and it\u0026#39;s cuz we like we\u0026#39;ve talked about in previous episodes, the, the church has to evolve. Um, and that is a change is terrifying. So when I tell any church leader, Hey, this is what we\u0026#39;re seeing. This is what we\u0026#39;re hearing. And I need to remind everyone that\u0026#39;s listening to this podcast, gen Z is getting older. Gen Z is soon gonna be the adults in your church before you know it. Well, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:08):\u003cbr\u003e\nThe, the, the oldest gen Z is like 20, 21, 22 years old now, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (04:14):\u003cbr\u003e\nRight? Yes. So that\u0026#39;s what, like, they\u0026#39;re just getting older now. So sooner or later they\u0026#39;re gonna be the adult con the young adult congregation and your church is gen Z. And like, we need to start reaching them. \u003claugh\u003e like, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:28):\u003cbr\u003e\nYeah. Well, cuz I remember, gosh, like two, three years ago I felt like in this, the podcast space, people were just starting to talk about reaching millennials. Mm-hmm \u003caffirmative\u003e like millennial, like I\u0026#39;m a millennial and I\u0026#39;m in my mid thirties almost. Yep. So like that, that train of like thinking of millennial is a young adult. Like they\u0026#39;re not like millennials are, are a, the largest generation and the primary base of our workforce these days. Yeah. Now, you know like, so if, if you\u0026#39;re just starting to think about millennials, it\u0026#39;s time to just honestly shift that thinking to generation Z. Yep. Cause generation Z and millennials could not be more vastly D \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (05:05):\u003cbr\u003e\nExactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:07):\u003cbr\u003e\nSo let\u0026#39;s, let\u0026#39;s talk about, um, what would you say Matt? Let\u0026#39;s, let\u0026#39;s just kind of create a working definition for the base of this conversation. Um, so 51% of generations you prefers online, only ministry is ministry and discipleship. Are they the same thing? Do you think? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (05:29):\u003cbr\u003e\nI guess it depends on what your definition of discipleship is. Um yeah. Or your definition of ministry \u003claugh\u003e so, uh, I think discipleship of ministry could be the same thing, but I think in most churches there have definitely different definitions and pathways. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:47):\u003cbr\u003e\nYeah. And the goal of every church in some form or function is to fulfill the great commission of Jesus. I hope so. Which is to go and make disciples of all nations, baptizing them in the name of son, holy spirit, and then teaching them to obey everything that I\u0026#39;ve commanded you. Yep. And then Jesus says, I\u0026#39;ll be with you always, even to the very end of the age. And so discipleship the, the most basic definition. And I actually like kind of pairing evangelism with it, uh, because I think it takes the edge off of evangelism. So it goes from just hop. Someone says yes, to helping someone take a step closer to Jesus. Yep. Regardless of where they are preconversion post. But I think that helping someone take a step towards Jesus is discipleship, which is what evangelism is, except for. You\u0026#39;re trying to have someone do that who maybe wouldn\u0026#39;t identify themselves as a follower of Jesus just yet. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:43):\u003cbr\u003e\nSo how do you help someone in their discipleship journey to take a step closer to Jesus and can that be done digitally? Yeah. Or what are the ways in which we can Wade into that digitally or more better, right. Yeah. Hybrid. Uh, cuz I do think that if I look back, uh, if I look back on my journey as a follower of Christ, um, almost every pivotal moment, um, that has some sort of, uh, significant growth moment for me. I can tie a face to those time periods. Yeah. Right. Like my high school years, I think about my youth pastor, my college years, I think about my then girlfriend now wife, um, after that different mentors people have I\u0026#39;ve um, you know, connected with in ministry or other like youth pastors that I\u0026#39;ve networked with. Yep. And so there\u0026#39;s been a very vital and important, um, you know, connection that takes place a human to connection. Uh, and so that feels like it completely opposes the ability for this to be done online. Yeah. So like let\u0026#39;s just, let\u0026#39;s chat through that. Like how could that be done in a hybrid sort of sense? Yeah. Love it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:05):\u003cbr\u003e\nSo, um, with that in mind, like as I say that, what, what comes to your mind? What are your thoughts? What are your as a marketer? What are your responses to the, to that, you know, maybe opposition that you can\u0026#39;t do this discipleship online, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (08:18):\u003cbr\u003e\nUm, I\u0026#39;d say you probably have not strategized or thought about it enough. Um, and the reason I say that is because look at the success of you version, um, just look at the success of life church in General\u0026#39;s online platform. \u003claugh\u003e so you\u0026#39;re telling me that people that ha go to life church online, you know, every week super invested are not being discipled at all. And I\u0026#39;d say that\u0026#39;s probably not accurate cuz I know people that have, you know, been saved through life churches, online platform and have done everything fully online with them. Mm-hmm \u003caffirmative\u003e I\u0026#39;ve also seen people as I worked at, when I worked at dare share and we developed our life in six words that be discipled completely remotely, cuz we had to do it in COVID from, I don\u0026#39;t believe in Christ at all to, I believe in Christ to I\u0026#39;m making disciples all on a virtual platform, you just have to be intentional with it. You have to have the right resources, the right content, the right platforms. And uh, I\u0026#39;m not, and I\u0026#39;m not saying get rid of the, you know, the person to person connection at all. I\u0026#39;m just saying you don\u0026#39;t necessarily have to do that in person at all. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:30):\u003cbr\u003e\nYeah. Well, and you can still have a connection with a person without it actually being in person. Exactly. It\u0026#39;s gonna, it like to your point, it\u0026#39;s gonna take some strategy and it\u0026#39;s gonna take some intentionality, but one of the craziest things about me and my story is I started at the church that you and I both work at the first day of C. And so, uh, I, I went into the office for five hours and then I got sent home indefinitely and we live in Chicago. And so COVID is still happening here. Yep. \u003claugh\u003e unlike other parts of the country that pretty much blew it off altogether. Right. And so for the first several months I actually joined a small group, um, and met friends that I\u0026#39;m still friends with to this day. Yeah. But I didn\u0026#39;t see them in person for almost three or four months. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:16):\u003cbr\u003e\nYep. And uh, it\u0026#39;s actually funny because the leader of that, like I didn\u0026#39;t lead it. I just joined a group cuz you know, Amanda, my wife and I like, we\u0026#39;re new to this church and we\u0026#39;re like, we just need to meet some people. This is the only way to do it right now. And the leader of that group was like, before I met you, I would\u0026#39;ve said it\u0026#39;s impossible to make a relationship with someone virtually. Yeah. But because I only met you in COVID I realized how possible it was like we had, uh, we would do these like zoom groups and they, they were hosted by the church. Um, and so like we were in this, we would all log into the same zoom and then we\u0026#39;d break out into zoom, breakout rooms. Yeah. And then, uh, the, the church sanctioned time would end and our leader would send a second link and we would all jump on our own zoom call after like the church time slot had ended. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:08):\u003cbr\u003e\nYeah. And I remember one night we were on that zoom until like 11 or 1130 at night. Um, like, and it was supposed to be over at like eight. And so we were, we were all hanging out like just a cuz it\u0026#39;s COVID and we were all bored and there\u0026#39;s nothing else to do and we all missed humans. Yeah. Right. Um, but that, that\u0026#39;s an example. And I think, I think that picture right there is how that could be the case. However, I think because of COVID or the, the triggering effect of even thinking about that again, that\u0026#39;s what people are done with. Yep. Like I don\u0026#39;t wanna do that again. Yeah. Right. And so even as I propose that, or even give that as an example, I can imagine if you\u0026#39;re listening to this on a run or mowing the lawn or whatever, you\u0026#39;re like, heck no, dude, I am done with that. That is over like I am out of that world. Yeah. Uh, so how does that exist now in 2022 or beyond? Yeah, because we don\u0026#39;t, we don\u0026#39;t wanna enter back into that weird world. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (12:09):\u003cbr\u003e\nYeah. So I think a great, okay. So a great example of how this works and how you can build relationships virtually is video games. So Nick, you know, I\u0026#39;m a pretty avid obvious video game player, the amount of people I know, and that I\u0026#39;ve met personally that have very deep friendships and they\u0026#39;ve only met each other on my call of duty \u003claugh\u003e so, yeah. Um, and I think it\u0026#39;s the intentionality of just keeping those conversations going and you\u0026#39;re doing a hobby together that you love and, um, uh, it\u0026#39;s also entertaining and it gives you something to look forward to and, you know, it\u0026#39;s all the psychological stuff also behind, um, you know, building relationships. So you can definitely make discipleship work virtually or hyperly if you\u0026#39;re intentional about it. Um, and it doesn\u0026#39;t happen well \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:02):\u003cbr\u003e\nIn your point. Right. But your point right there was about relationships. So you, you and I just both proved that you can build a relationship. Yep. Digitally. Right. So then the question is, uh, if, if discipleship is super tied to a relationship, if, if that has to be a distinctive of discipleship, then it, it can be done. It just has to be done with intentionality. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (13:30):\u003cbr\u003e\nYeah, exactly. Yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:33):\u003cbr\u003e\nYeah. I cut you off. So I was gonna try and let you finish what you were saying. No, but I was trying to make the point that that was, that was, we both proved the relationship. So that\u0026#39;s, if we\u0026#39;re right again, like if we\u0026#39;re saying discipleship has that relationship, then it\u0026#39;s possible. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (13:45):\u003cbr\u003e\nExactly. And then on top of, okay. So if we define discipleship as, okay, I\u0026#39;m having a relationship with somebody and then I\u0026#39;m walking them through their relationship with Christ and I\u0026#39;m teaching them how to share Christ and live Christlike content is usually a huge key part, part of discipleship as you. And I know, I mean the amount of times I\u0026#39;ve been given a book by a mentor or, you know, mm-hmm, \u003caffirmative\u003e, uh, Hey, check out this ebook or this resource or this white page or whatever it is, this blog about whatever I\u0026#39;m struggling with or whatever I\u0026#39;m like going through in my walk of life. Um, we already know it was all done virtually \u003claugh\u003e, so you can get a Kindle book, you can get an electronic book, an ebook, as I said earlier, white pages are all digital now, um, you know, you can send someone a blog through an email or text message. So there\u0026#39;s no reason why in my professional opinion that you cannot do discipleship totally virtually, but also in a hybrid approach. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:49):\u003cbr\u003e\nWell, and to your point, right. Content in the great commission, Jesus said, baptizing them, all these things. And they said teaching them to obey everything and teaching, I, I think in my youth pastor opinion, I think sometimes we\u0026#39;ve made teaching the only component of discipleship and divorced that from some of the relational stuff. But if there\u0026#39;s a relation, an established relationship that\u0026#39;s already taking place, then that teaching or that mentorship or that whatever that content is, uh, that all can exist digitally. Yep. And I think that the, the unique advantage that we have as pastors and or church leaders is that we\u0026#39;re actually already in the content making business. Yeah. You, you said a stat yesterday to me in the office about content marketing. What, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (15:48):\u003cbr\u003e\nWhat was that? Yeah, so content marketing costs 62% less than traditional marketing. And it\u0026#39;s, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:54):\u003cbr\u003e\nWhat\u0026#39;s an example of traditional marketing, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (15:56):\u003cbr\u003e\nUm, ads, TV commercials, radio commercials, um, billboards. Um, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:05):\u003cbr\u003e\n62% less cost. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (16:07):\u003cbr\u003e\nYep. So 62% less cost and it\u0026#39;s three times as effective \u003claugh\u003e dang. So when you hear that stat, you go, okay. I have a church budget, so I don\u0026#39;t have a lot of money. And I also don\u0026#39;t wanna run commercials for my church. That\u0026#39;s always kinda weird, but, but I could also create, you know, a blog about why discipleship\u0026#39;s important and that\u0026#39;s gonna be three times as effective anyways, as me putting an advertisement out on Facebook about, Hey, come to our discipleship class. Yeah. Why would you not do that? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:43):\u003cbr\u003e\nYeah, because at the end of the day, like whether you wanna call it marketing or evangelism or reaching people, like that\u0026#39;s ultimately what we\u0026#39;re all trying to do. Like this idea of waiting into this hybrid world is because all of us have a desire to help fulfill the great commission of Jesus. And we can walk into that space digitally in free and sometimes cases free borrowed spaces, like, uh, social media platforms or whatever, and create and offer some of this content marketing type stuff and, and reach people with, uh, the teachings of Jesus. Yep. Which, I mean, gosh, man, I have to, I just feel like if the apostle Paul is alive today, like I don\u0026#39;t think he would be abandoning the, the means of digital that was available to him. That\u0026#39;s available to us now. Yeah. Right. Cause what was he using then he was using paper and pen, which is his way to communicate with churches from a distance. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (17:42):\u003cbr\u003e\nExactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:43):\u003cbr\u003e\nAnd because he chose to use that medium, we\u0026#39;ve actually been able to capture those and put those into our Bible and we still use them and learn from them thousands of years later. Yeah. Um, and so had he not used the means available to him then that wouldn\u0026#39;t be that wouldn\u0026#39;t be even possible for you and I today. And so we can help kind of facilitate that as churches. Like that\u0026#39;s part of, we\u0026#39;re all, like I said earlier, we are already in the content making business. And when we\u0026#39;re in that like laser tunnel vision focus of create a sermon for Sunday morning that\u0026#39;s content mm-hmm \u003caffirmative\u003e. So how could we, what are ways that you see that, that could, that kind of stuff could be repurposed, um, or like, Hey, we\u0026#39;re church, church budget, limited staff, whatever. How can we repurpose some of this content to offer teaching and discipl ballistic resources for the people that are attending our churches. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (18:38):\u003cbr\u003e\nYeah, absolutely. So good, easy thing you can do is you take your sermon, you find main topics that you guys like to talk about. So let\u0026#39;s, as an example, let\u0026#39;s say anxiety, depression, love, and, um, hope like let\u0026#39;s say we had those four topics that we\u0026#39;re thinking of as a category of shareable content. Cause we know people are searching for those four things. And then, um, take your hour or 30 minute sermon, find a two minute clip that talks about love, cut that out, make that part of your love category, your anxiety, et cetera, et cetera, et cetera. Now I have content that\u0026#39;s based off of these four topics that people are searching for. And that we know people are struggling with. I have short form content, you know, minute and a half, two minutes, maybe even less that I can share with people. And I can repurpose all that content on all our social media. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (19:31):\u003cbr\u003e\nSo you can start with YouTube, Instagram, Facebook, TikTok, um, and even take the audio of the entire sermon and make a podcast with it. Now you have five content channels that you\u0026#39;re putting content onto that is targeted towards people that are looking for certain topics. And what that does is now you\u0026#39;ve created your digital platform. You\u0026#39;re building trust with your congregation. You\u0026#39;re also reaching people that are not being reached and it\u0026#39;s all done by stuff you\u0026#39;ve already written and you\u0026#39;re planning on presenting to your congregation. So it\u0026#39;s not really extra work other than you have to slice and splice everything that you\u0026#39;ve got. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:14):\u003cbr\u003e\nSo like, is there, um, would you then say, even if you took that the audio of a sermon or something like that, uh, would there be value in taking that audio to a place like rev.com, getting it transcribed for a few bucks? Um, and then you could post the actual, uh, words like the actual, the it\u0026#39;d be an entire manuscript essentially of your sermon, um, on your website and then that would add to increased searchability. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (20:45):\u003cbr\u003e\nAbsolutely. Yeah. Right. All words are now search terms on your website that you just added for your sermon mm-hmm \u003caffirmative\u003e and rev, you know, uh, I don\u0026#39;t know a little cost of rev, but I know a lot of the cost of these are like 80 cents a minute. So doesn\u0026#39;t usually cost that much. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:02):\u003cbr\u003e\nYeah. And rev is, cheaper\u0026#39;s like 50 cents, if you do like the, the bot one I\u0026#39;ll see. Great. Yeah. You know, so it\u0026#39;s got some, yeah, it\u0026#39;s got some errors that you\u0026#39;ll get with it. Right. But the fact of the matter is like it it\u0026#39;s still gonna produce most of your words or if you\u0026#39;re already a manuscript style, preacher, just copy and paste that. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (21:18):\u003cbr\u003e\nYeah. And make that downloadable. And also now you have another piece of content where here\u0026#39;s the host note or here\u0026#39;s the pastor notes from the week. So \u003claugh\u003e, mm-hmm, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:27):\u003cbr\u003e\n\u003caffirmative\u003e mm-hmm \u003caffirmative\u003e yeah. And you can do that. Uh, like, so one of the things that, that we were doing in our student ministry is we had a weekly, um, weekly, like YouTube show that we created, which sounds so crazy. And so not to get caught up in the weeds of that, cuz you might be thinking like, what the heck are you talking about \u003claugh\u003e but we basically had have like decentralized small groups. Um, and so, uh, we would use a video and we created just a show out of it. We\u0026#39;d use a video to, to supply the content for our groups that are meeting in living rooms or on campus or whatever, all throughout the week, every week had a theme. And then of course every week had a teaching topic. And so what I would do as a social media person on our student team was I\u0026#39;d look at the week from Sunday to Sunday. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:13):\u003cbr\u003e\nAnd I would just do all kinds of different stuff that was both promoting and talking about the theme. So if it was like sports week, we\u0026#39;d do like sports trivia stuff like on Instagram stories. And that would help sort of like remind what the theme is or whatever. But then once, once the show dropped on Wednesday, we would use, uh, pieces and clips of that content that would be on like Instagram reels or TikTok. Um, we would have recaps, we would have like photo recaps, like all kinds of stuff. Right? So like you can almost do that same thing with like a Sunday morning experience. If you\u0026#39;re in a sermon series on the fruit of the spirit and this week was the love week mm-hmm \u003caffirmative\u003e you can, you can splice all that stuff up into every day, a recap of the sermon or something like that. On Monday, Tuesday, Wednesday, Thursday, Friday, um, you\u0026#39;re posting the audio, you\u0026#39;re posting the manuscript. You\u0026#39;re putting all that stuff out on your website and all of that is just repurposing content. Exactly. So if you\u0026#39;re, if, if I\u0026#39;m a pastor and I\u0026#39;m hearing this strategy, my, my rebuttal to that would be okay, but like my people already heard that on Sunday morning. So all is all of this. Just gonna be like a retread of that information. Like don\u0026#39;t they want new content. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (23:30):\u003cbr\u003e\nNo \u003claugh\u003e um, some people are gonna want new content, but I will. Okay. I\u0026#39;ll challenge. I would challenge you. Okay. Ask your congregation after you\u0026#39;re done. What did, give me remember everything I just said or what you also get is I get this a lot in our comments and on, uh, talking to people when we\u0026#39;re at church, what was that thing that, um, PT said again there, um, it was so good. Like see that\u0026#39;s the content. And if I post that, it becomes shareable. They\u0026#39;ll share it with their friends. Mm-hmm \u003caffirmative\u003e and that\u0026#39;s the whole goal is you want people to spread the word of who you are. Yeah. And the best way to do that. Who Jesus. Yes. Who Jesus is. So the best way to do that is to use the content that you\u0026#39;re creating that is shareable. Um, and that\u0026#39;s just gonna spread the word and it doesn\u0026#39;t matter if they\u0026#39;ve heard it already, if it\u0026#39;s already shareable and especially if it was it powerful, cuz they\u0026#39;re gonna share it again and they\u0026#39;re gonna like it again. And mm-hmm, \u003caffirmative\u003e also in four weeks, they\u0026#39;re gonna forget so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:32):\u003cbr\u003e\nWell. And, and you know, again, think about this. We talked about this in our last podcast, but you version, what if you were doing like a series through the fruit of the spirit and like on Monday or Sunday at church or something, you\u0026#39;re like, Hey, let\u0026#39;s all read this you version, plan on love and scan this QR code or whatever. And as a church, let\u0026#39;s read it together. Let\u0026#39;s comment on it together. Let\u0026#39;s build one another up and then let\u0026#39;s come back next week and we\u0026#39;ll do the joy week, you know, or whatever, whatever that is. And so even in that, you can make whatever you are that that\u0026#39;s unique, different custom content. It\u0026#39;s under the same like umbrella topic. Right. But then you can, so if you were at church on Sunday and you are one of those faithful people that is at church four weeks a month, uh, which is definitely out of the norm, there are ways to make it where it\u0026#39;s not just so repeatable. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:26):\u003cbr\u003e\nYeah. But you\u0026#39;re right. People, people forget. So, so if, despite, despite what we think, right? Like despite if we agree or disagree that, that discipleship online discipleship in a hybrid world is even possible. It\u0026#39;s what generation Z is looking for and asking for mm-hmm \u003caffirmative\u003e and to your point, they are, uh, they\u0026#39;re here. Yep. You know, they are, they\u0026#39;re graduating college now and they\u0026#39;re the type of people that you\u0026#39;re going, that your church is gonna be looking to reach one day or another. Because if we don\u0026#39;t, if we don\u0026#39;t, they will not be in our church in a couple of years, if we choose to ignore reaching them. And that\u0026#39;s a terrifying thought. But the fact of the matter is if we don\u0026#39;t start catering some of what we\u0026#39;re doing to the generation that\u0026#39;s up and coming, they will, they will choose to not be a part of our churches anymore. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (26:22):\u003cbr\u003e\nYep. Yeah. And something we also gotta remember is they\u0026#39;re gonna be having kids. They\u0026#39;re gonna raise their kids, not in the church and then their kids raise their kids, not a church. So it\u0026#39;s just going to be this ripple effect that we definitely need to get ahead of and start thinking about. And we also know that seven, I think it\u0026#39;s, what is it? Seven outta of 10 people come to Christ before the age of 18. So yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:48):\u003cbr\u003e\nYeah. That, that stat alone is why I\u0026#39;m a youth pastor. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (26:50):\u003cbr\u003e\nSo yeah. So like, you know that we have to reach them where they are when they\u0026#39;re young and we need to reach them because they are getting old \u003claugh\u003e so mm-hmm \u003caffirmative\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:00):\u003cbr\u003e\nAnd I think the terrifying thing in all of this is that it\u0026#39;s breaking down our standard archetype of what church has looked like and what, what, uh, I don\u0026#39;t know what we\u0026#39;re used to and, and how we staff. Yes. You know, like we staff to produce and program a weekly service. And so talking about what we\u0026#39;re talking about really changes the game. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (27:31):\u003cbr\u003e\nYep. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:33):\u003cbr\u003e\nLike it really, it\u0026#39;s a completely different, um, it\u0026#39;s a completely different look. Exactly. And, and no one\u0026#39;s really doing that. You know, there\u0026#39;s not really a good model out there. And to, to your point, one of your favorite things is the church tends to lag behind about 10 years \u003claugh\u003e and so marketers are already on this content marketing thing and churches are just now starting to, starting to think about it and talk about it. Yeah. And so what are the, like, you know, you\u0026#39;re, you\u0026#39;re in charge of marketing and our church. What, what are the types of things that you need on a marketing team or the types of pieces of content that you\u0026#39;d be looking for in order to, to do something like this in order to run this sort of like model that you\u0026#39;re looking for, um, in a, in a effective way, because like I said, I think it\u0026#39;s a little bit where it\u0026#39;s gonna require us to redeploy some of our, our current resources, you know, including staff and, and dollars and hours spent on certain tasks or whatever. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (28:31):\u003cbr\u003e\nYeah. So all the video content we\u0026#39;ve talked about is something that I think everyone should start doing right now. And it\u0026#39;s just great content in general. Um, on top of that, so I\u0026#39;ll give a more advanced example of something we just did, which was, we decided that we wanted to create an ebook for our community. That was a 101 re 101 things to do with your kids this summer. And Nick, you were a huge part of creating the ebook, um, with like writing the content and everything. And the whole point of this ebook was to reach out to the community and give them a bunch of ideas of stuff. They can go out and enjoy this summer. Mm-hmm, \u003caffirmative\u003e all through all the different neighborhoods and communities around us. Now that ebook did way better than I ever expected it to. Um, I knew it would do well cause eBooks tend to do well, but people were starving for this kind of content. So we had over a thousand downloads in two weeks with over 400 of those being brand new people that don\u0026#39;t go to our church. \u003claugh\u003e so that\u0026#39;s crazy. Um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:37):\u003cbr\u003e\nSo let\u0026#39;s, let\u0026#39;s talk real fast. Okay. I don\u0026#39;t wanna, I don\u0026#39;t wanna like out outprice anyone or anything like that, but like how much you said it, it was 39 cents. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (29:47):\u003cbr\u003e\nYeah. 39 cents \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:48):\u003cbr\u003e\nPer, per click or something like that \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (29:49):\u003cbr\u003e\nPer conversion. So it was 39 cents per person to download the ebook. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:54):\u003cbr\u003e\nSo then what did we, do? You know what we paid in that in totality? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (29:58):\u003cbr\u003e\nYeah. So we paid about, um, total with both ads that we ran about $600 and that was, um, two different ads. One was a lead gen ad, which was 39 cents. And one was an awareness ad, which that\u0026#39;s a whole different ball game we can get in, in a different conversation. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:17):\u003cbr\u003e\nSure, sure. But I\u0026#39;m just saying, cuz you know, you say something like that, like that has over a thousand downloads. I, I would imagine most PS are salivating mm-hmm \u003caffirmative\u003e after something like that. Yep. Right. Um, and so, and it\u0026#39;s not like $600 might sound expensive, but in the land of Facebook marketing, you\u0026#39;re saying that\u0026#39;s one of the cheapest conversions you\u0026#39;ve ever seen. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (30:37):\u003cbr\u003e\nOh yeah. Absolutely. If I\u0026#39;m under $4 on a conversion, I\u0026#39;m usually happy \u003claugh\u003e so when I\u0026#39;ve hitting since of a conversion, I\u0026#39;m ecstatic. Um, and on top of that, like the, we saw the ebook directly correlate to probably a higher number in our vacation Bible school this year. So cause we add vacation, we added our vacation Bible school and the ebook is something we can do this year. And we had our biggest vacation Bible school since COVID and maybe ever in the history of the church. So mm-hmm \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:09):\u003cbr\u003e\n\u003caffirmative\u003e so that\u0026#39;s a, that\u0026#39;s a thing that\u0026#39;s easy that you can do for families. Yeah. I\u0026#39;m like, Hey, here\u0026#39;s something to do for your kids. What does gen Z want? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (31:20):\u003cbr\u003e\nOh, that\u0026#39;s a good question. \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (31:23):\u003cbr\u003e\nFin Z wants spiritual content that entertains them. Um, you and I know that gen Z is asking some of the deepest questions I\u0026#39;ve ever heard spiritually. They do not stray away from hard conversations at all. Mm-hmm \u003caffirmative\u003e like some of the stuff I get asked by gen Z, I would\u0026#39;ve never asked in my entire life to my youth pastor or to any mentor I had and they just blatantly come out and ask it and they also want to be entertained. Mm-hmm \u003caffirmative\u003e what I mean by that is it\u0026#39;s not like you need to be this clown delivering your content. Um, what I mean, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:07):\u003cbr\u003e\nNo, I, I would even argue as like student pastors, like that day of the, the gregarious, like attractional, I\u0026#39;m gonna swallow a goldfish. Yeah. Like that\u0026#39;s kind of a turn off to \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (32:19):\u003cbr\u003e\nJY now. It is. Yeah. When I say entertain, I mean like tell the content, well, be communicated, be open. Just tell a good story. As you\u0026#39;re talking through this and not like, Hey, this is a story, but like the story structure and we should do a whole episode on what I\u0026#39;m talking about when we talk about that. Um yeah. But would, uh, so content that, and then do that content that\u0026#39;s short, short form and usually video. So the more video content you can create for them that is geared towards their heavy questions. Like don\u0026#39;t stray away from answering some of the hard questions that, you know, might politically arise either side of the aisle, you know, that\u0026#39;s okay. Cause those are the questions they\u0026#39;re asking and you need to give them biblical truth when it comes to that. So, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:10):\u003cbr\u003e\nAnd that\u0026#39;s, that\u0026#39;s scary to do as a church to create a video. Yeah. And, and put that out there. Yeah. Cause you, it does become a little polarizing. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (33:17):\u003cbr\u003e\nYeah. And you have to obviously weigh in on, um, way the pros and cons of like releasing that content. But I will also argue that if you have a bunch of like negative comments or negative, like pushback from a video, you need to like stray into that. And we\u0026#39;ve seen that companies that weigh into the negative and reply to negative comments have a higher trust value with their consumer base. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:46):\u003cbr\u003e\nHmm. Interesting. Yeah. It\u0026#39;s actually, it\u0026#39;s, it\u0026#39;s interesting that you say that, cuz just recently, um, we got, uh, like our curriculum for our student ministry. Yeah. And one of the series was like called how to friend. Um, and that\u0026#39;s what we were gonna launch our like small group cycle with. Yeah. And in our discussion I was like, Hey guys, like, I\u0026#39;m fine with that. I think that\u0026#39;s a good, a good like thing to talk about. But I came across this study, um, on like mental health, um, from, from some friends of mine that work at a church here in Chicago that called the chapel. Um, and so I was like, you know, I, I think that might be a little more, uh, what we should talk about or what maybe our students are needing to hear than another series about how to be a good friend. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:35):\u003cbr\u003e\nYeah. And I think a lot of times that\u0026#39;s sort of the approach we take in student ministry or in ministry in general is like, Hey, here\u0026#39;s a, here\u0026#39;s a series on, on how to display love. Yeah. Like, yeah. That\u0026#39;s yes, that\u0026#39;s important, but you\u0026#39;re right. Like they\u0026#39;re, they, they already want to love, they\u0026#39;re one of the most inclusive generations that we\u0026#39;ve ever seen in our entire lives. And so if that\u0026#39;s the case, like we, we like, we don\u0026#39;t need to, we don\u0026#39;t need to Wade into that. We need to Wade into the, the mental health conversation. We need to Wade into the gender conversation. We need to wait into the fill in the blank. The stuff that really matters. Not that, or at least it really matters to \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (35:15):\u003cbr\u003e\nThem. Yes, exactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:17):\u003cbr\u003e\nSo, yeah. Yeah, man. Well, this was a great conversation again. Appreciate your time. Appreciate everyone listening. Any last final thoughts Matt, as we, uh, wrap this conversation up. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (35:29):\u003cbr\u003e\nYeah. I would, uh, challenge. Whoever\u0026#39;s listening to this to go create one piece of digital content. This, if that\u0026#39;s a blog, a new, a one off video, whatever that looks like and figure out how to deliver that to your people. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:46):\u003cbr\u003e\nYeah. That\u0026#39;s good. That\u0026#39;s a good challenge. All right, everyone. Appreciate you listening, please. Please give us a little subscribe a rating. If you found this helpful share with friend on or online, appreciate you guys and.\u003c/p\u003e","summary":"In this episode Nick and Matt chat about discipleship, Gen Z, who recently revealed that 51% of them prefer online ONLY ministry, and how to wade into that sticky in between of in-person and online, some might even call it \"hybrid!\"\r\n\r\nFollow along on twitter - twitter.com/hybridministry\r\n\r\nOr find full transcripts and show notes at http://www.hybridministry.xyz","date_published":"2022-08-04T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/959ab1bc-5470-4998-a047-d5b3c9ade1f1.mp3","mime_type":"audio/mpeg","size_in_bytes":35119341,"duration_in_seconds":2188}]},{"id":"ea3837a0-f365-4ab3-90ce-849dedaa71b4","title":"Episode 002: The Best Practices for Your Church Digital Platforms","url":"https://www.hybridministry.xyz/002","content_text":"Nick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord?\n\nFollow along on twitter - twitter.com/hybridministry\n\nOr find full transcripts and show notes at http://www.hybridministry.xyz\n\nFREE SOCIAL MEDIA CHECKLIST\nWould you like the FREE Social Media Posting Checklist we created for this episode?\nClick here to download now!\n\nTIMECODES\n00:00-01:15 Announcement and FREE giveaway\n01:15-5:26 The New Normal of Church\n5:26-13:03 Best Church Website Practices\n13:03-15:55 Should our Church get an app?\n15:55-20:00 How can our church use YouVersion?\n20:00-24:57 Facebook best practices\n24:57-29:38 Instagram best practices\n29:38-32:00 TikTok best practices\n32:00-34:42 How about Discord?\n34:42-36:51 Texting Best Practices\n36:52-38:13 Outro and Conclusion\n\nTRANSCRIPT\nNick Clason (00:00):\nThink that they were gonna, uh, keep it going. I thought that I thought that was gonna be it. \n\nMatthew Johnson (00:07):\nYeah. That one more season left. \n\nNick Clason (00:09):\nYeah. So it like when they did, which it's like the first season that they've never resolved, you know? Yep. \n\nMatthew Johnson (00:15):\nThey said like, it was the first time they've never done that, so \n\nNick Clason (00:18):\nYeah. Well, Hey everybody. Welcome back to, uh, hybrid ministry, the podcast. I am your host, Nick Clason alongside my good friend. Matt Johnson. How you doing this morning, Matt? \n\nMatthew Johnson (00:34):\nDoing good, man. I can't complain got a cup of coffee and uh, it's a beautiful Friday morning. \n\nNick Clason (00:39):\nYeah, we're ready to roll. You know, what's so fun. Uh  we were in a meeting yesterday about this exact topic, like in our, in our church talking about the new normal of church, you know, a little bit. Um, yeah, which I think is, is interesting cuz uh, I can't remember how you said it, man. It was so good. You were saying like the way that we've done church for so long, it, it has to shift and it has to shift into a hybrid type of world. What, like what do you mean by that? What did you, what were, what were kind of your like thoughts going into that statement? \n\nMatthew Johnson (01:16):\nYeah, so we, the church as a whole has had two main philosophies over the last, let's just say 60 years, it's gone back obviously much further than that, but uh, here it's been straight to seat. What I mean by that it's like find someone on the street, they can come to church and they can take a seat in for Sunday service. And then probably since the internet age, I'd say probably in the last 15 years, maybe 20, I, that might be pushing it, let's say 15 to 10. Cause the church is, um, always a little bit on the back. End of everything is sight to see. And, um, what that means is like, Hey, you come to our website and then you can come to our church, but now we're in this new world, which what the heck is next for us.  like, uh, what is, what is post COVID look like? What does this hybrid approach? And we know the church has to evolve in some fashion just based off of where technology is going. No matter how much we all say that we hate technology, this is the world we live in now. So that's really what I've been, just trying to figure out like where should we evolve? \n\nNick Clason (02:29):\nYeah. And I like, one of the best examples I ever heard of, of hybrid was like a department store. Um, I was, and, and I, it came to fruition for me a couple weeks ago and I was walking through, Lowe's like physically walking through the Lowe's department store. I was in person, all the things, but I couldn't find what I was looking for. And so as a typical millennial, instead of stopping and asking an associate where to find the thing, I downloaded the Lowe's app on my phone,  searched it. And it told me exactly where to go. Um, yep. And so I used a digital tool in a physical environment and I think that's sort of what we're talking about is this, this hybrid approach. And I don't think either one of us is necessarily advocating for getting rid of everything. That's why I really like this word, this word hybrid, because it's, it's not either or it's both and \n\nMatthew Johnson (03:27):\nExactly. Yep. And \n\nNick Clason (03:29):\nSo that's, that's what I wanna talk about today is what, what specifically can we do? Like let's get nitty gritty, get down to some of the, like specifics of some of these platforms and some of these best practices. And I think, you know, just shooting straight, like we have ideas and we have data to back up some of this stuff, but we don't have all the answers. And, and I don't think any church is really hitting it, you know, bating a thousand and hitting all these things a hundred percent outta the park either, you know? So like, yeah, same is true for us. So these are just things in our brains that are rattling around and things we wanna, you know, kind of try where we wanna start. So. \n\nMatthew Johnson (04:09):\nYep. Absolutely. \n\nNick Clason (04:10):\nAll right. So let's just talk through like, um, LA on episode one, we talked a little bit about this. Um, but like if, if you have nothing, you know, um, is the best place to start, Matt, would you say like a website, like getting your own, your own domain, your own place that, that you own, that you're not on like borrowed social media space or anything like that, your own website, is that the best place to start? And then if so, um, what do you like, what are some best practices as it pertains to web these days? \n\nMatthew Johnson (04:44):\nYeah, so I would say the best website could be one of the best places to start. Uh, I'm not gonna say it's like a blanket statement. Like everyone should start there, but I will say if you don't have a website and you have the means and, um, energy to make the website, you definitely need to get on that. And, uh, websites are so easy to make right now if you like square space and WICS, you need even WordPress plugins, like Elementor, um, make building a website very easy where you don't need to hire developers and have a huge upfront cost anymore. Um, your website, like we're saying earlier in the episode is, was originally like this, you visit our site and then you come to the church mm-hmm  so site to see, um, it was more of probably a front porch approach, um, to the church, uh, as in, okay, I'm, I've entered into your fray and now I'm gonna come all the way in your house. \n\nMatthew Johnson (05:51):\nYeah. The website now can function as multiple. And the first thing it's gonna function through for is I I'll call it your window. Um, and that's the sense that I'm just viewing in to what your church holds. And then I will decide just from the viewing in, if I even want to attend online, if I wanna check out your social, if I want to check out your campus. Um, so those are all the questions that you're your first time person is gonna be faced with. Um, especially as you're trying to reach lost people, the more approachable your website is the better because you want people to not feel intimidated to come check you out. So when I think of a website, the first thing I always tell everybody is 90% of what you wanna put on your website. You don't need to put on your website. \n\nMatthew Johnson (06:46):\n um, the reason I say that is cuz everyone thinks they just need to put everything in the kitchen sink on their website. Um, and Donald Miller who, uh, is just kind of become a marketing guru, um, has really coined this term of like story branding, your website, story, story, branding in general, your, um, your church, whatever your company is. But I always love his idea of the website, which is a lot of the junk that you put on your website belongs to the junk or on your website. Hmm. So what that means is like, it all be, you can put it on your website, but it should not be easily accessible and it should be at the bottom of the website where if you wanna find it, you can find it, but that's not what you're trying, you're there for. So when you go to someone's website, the first thing I should see is what you want me to do. \n\nMatthew Johnson (07:38):\nUm, and that's going to vary church church. So, uh, at our church it's uh, Hey, attend online right now or, um, here's the church services mm-hmm  um, is that the best course of action? I don't know. Um, there's a lot of philosophies, uh, and really you should only have one decision. So if you're whole idea says hyper approach, I would just say a 10 0 9 should be your first call to action. If you had that capability mm-hmm  so you gotta simplify your website, get rid of the junk on your website and then make your website purposeful. So what are you trying to tell people as they learn about you? Like I said, your window, it's like a window shopping. So it is really easy, Nick, for you or I to go and Google type in Christian Church near me and find probably 50 churches within 20 miles of us. \n\nMatthew Johnson (08:39):\nMm-hmm  and we can go and look at all these churches, all their beliefs, who they are, where they're at, what they're teaching and we can window shop used to not be like that. You used to have to go into church or the window shopping was more, oh, these people have this service time, so I'll go check them out.  now I can see everything about you. Uh, I can see everything your pastor has probably ever said. So you need to be very cognitive of that as you're building out your window, your website on what is it that you're trying to communicate about you about your church? \n\nNick Clason (09:16):\nYeah. And then like the, the, the nerdier you get into that, right. There's things like search engine optimization, words and titling and, and things like that. That you're also gonna want to start to explore at least get a handle on as you're building those things out. Right? \n\nMatthew Johnson (09:34):\nYeah, absolutely. So then you can start once you define what you want your website to be, you can really get nitty gritty with, um, how we're gonna title everything and how you're gonna lay it all out. Um, what the proper course of action is, how you leading me to those calls to action. That's all super important stuff that you'll like, like a story brand is a great option to kinda learn how to do that. Um, but also just being able to like use Google trends, you just go to Google trends.com. You can type in like words that people are searching. And if you really wanna start like investing in some stuff, you can look at like SCM rush or href, which are both about a hundred dollars a month where you can actually look up search terms that people are using for your website specifically, and also what Google is weighing highest. \n\nMatthew Johnson (10:27):\nHmm. Um, and what that's gonna do is, uh, if you, if you're like, okay, we're at the point that our church is growing, but we want to grow more and we want to reach new people. That's your best option to do that? Cause Google it, it's wild to think about what Google did. So, um, back in the days of when Yahoo was around, Yahoo was literally ran by librarians. Like you had a room full of librarians that would archive pages. So you'd go to Yahoo, you type in, um, churches near me or whatever, or, uh, um, looking for, you know, a Christian sermon. And it's only what the librarians have gotten through and archived. Um, that's to obviously change now, but that was back in the early days of the internet. And then Google came around and said, Hey, we're gonna make this automated through search terms through our search engine. And those will be weighed differently. And, uh, algorithm is constantly changing. So the best way for you to find out, to get more recognition is for you to find out what people in your area are looking for. Um, and then just make your website, your content targeted towards them. \n\nNick Clason (11:41):\nHmm. Yeah. Okay. So, so that's website, um, let's talk about app apps. Yep. So, you know, like if you and I are using our cell phones, most of us are interacting with people on our cell phones, through various apps. And so do you think that that's a platform worth looking into worth investing in for a church? I mean, it's, it feels like it would be a pretty hefty cost. And then, you know, if it's not a hefty cost, that means that you're probably getting a pretty basic, uh, service from a company that your app is gonna look, um, much like any of the other apps that are out there. And, uh, it's gonna look, it's gonna be very similar to, to your church's website. So couldn't, we just use a very like phone friendly, mobile friendly website. That's gonna, that's gonna play well on people's cell phones, as opposed to trying to get them to adopt an entire app or like, talk, talk me through this. What, what should we do with that? Should we do anything with that? \n\nMatthew Johnson (12:45):\nYeah. Great, great question. So, um, \n\nMatthew Johnson (12:52):\nYes, I will say the best course of Ash action is to just make, um, a mobile friendly website. Uh, so yeah, my professional opinion, the app should really be an interactive way to engage with your church, your congregation, your content, whatever it looks like. So it's not a front porch anymore. Like you're involved, like you're, I want people to come to our church and download our app so they can be as directly tied with everything we have going on. Hmm. But that's not for the wide people. So I'm not going out to people on Google or on our Facebook pages and going, Hey, download our app when I'm just trying to get them to come check out who we are like, that is, that's a deeper step. Like I'm asking you to put me on your phone forever. Mm-hmm  I would say, yeah, mobile friendly website is the best place to start. \n\nMatthew Johnson (13:55):\nThen let's say you are a larger church and you're really trying to figure out what's next for your digital platform and what you should do online. Then I think the app is a great course of action of different things you can do on it that are not what your website does.  mm-hmm  so that's the key. The app cannot just be an extension of your website. Just have a mobile website at that point. Like your app should be, Hey, this is where all our small groups are facilitated at. Hey, this is, has a interactive map for us or, Hey, this is where all our content is. Or we do our prayer studies and there are Bible studies that'ss own world that is not directly correlated to your website. \n\nNick Clason (14:36):\nYeah. Yeah. Okay. Uh, so moving on this, one's one of my favorites. I'm not sure if I've optimized it yet, but as a youth pastor, this is one of the things I love to try and, uh, both create, uh, but also challenge our like small group leaders and students to participate in. Uh, it's the U version Bible app, you know, they have a, they've built in some kind of social media components to it recently. Um, and one of my favorite things to do, and it was a thing that, you know, I, I think, uh, really came to a height during the pandemic and stuff was reading like devotional plans together. And I thought that was a great way to, to do spiritual practice in the other, um, hours of the week that weren't like our programming time for like small groups to do together, whatever, uh, obviously, you know, like the people at life church, they're the ones that put you version together and are continuing to run it and everything. Uh, are there any things that we can do as a church to optimize those better? Um, or, you know, think about them creatively to, uh, get our people to be en engaging with the Bible, uh, in that way, through that platform. \n\nMatthew Johnson (15:54):\nYeah, absolutely. I love you version and what the team at life church has been able to kinda accomplish with that platform. Um, I think a great use of your version is finding content that is relevant to whatever you have going on in your church or as you, and I know if you wanna start getting, you know, a little crazier developing content for you version. So, um, both are great avenues, but I would just start with curating content on new version that it can actually facilitate conversations and you can create prayer request in it and, uh, um, be going through studies together. And it's just a good way to nurture and continue to have people think about your church other than on a Sunday. Yeah. And that's a big key of everything we're talking about is how do we get people to, you know, be engaged with church with your church, not more than one day a week, and as we know, more than one day a month, so, \n\nNick Clason (17:00):\nRight. Yeah. Yeah. That, and that's interesting that you say that whole thing about, uh, once a month, that is, that's what we're seeing, right? One in every four, uh, an average attender or an engaged attender is attending one in every four weeks, which to your point is what you're saying is one, one once a month, which is why I think this hybrid approach is so like important. Like it's such an important thing because if we are only discipling people on the weeks that they attend church, that's 12 times a year, 12 hours a year, there is nothing in my life that I care about that I'm only giving 12 hours a year to yeah. You know what I mean? Yeah. And so if faith is important and faith matters, it needs to happen more often. And yeah, like all of this right is an ownership step that we need to try and help facilitate for those people that are attending our church. \n\nNick Clason (18:00):\nBut the reality is is that you and I, as people who work at churches, uh, we've only made that priority a thing that we do once a week for our weekend services, you know, and we're just trying to, to challenge everyone to think outside of that box. Exactly. And to say, okay, great. Like we're already doing that. We're not throwing that baby out with the bath water, but what are the other ways in which we can disciple our people through the means and the, the avenues that they're already using through their cell phones and through online and through digital. So I think in a, in most cases now I wanna talk social media for a minute because in most cases, I think when people come to this idea of hybrid or digital, that's the first thing, right. That comes to everyone's brain is like, oh, so you're Spanish again, social media. Um, and that's true to an extent. Um, and so let's talk through some social platform. So the first one is, is Facebook, what is best practice on Facebook? \n\nMatthew Johnson (19:04):\nSo Facebook you're gonna be reaching people that are probably 35 and older mm-hmm , um, usually, um, it's actually probably even older now it's more in your forties or older. So if your congregation's a little bit older, like that's a great platform to start navigating on. And what the real big use of Facebook I can see now is the Facebook groups, which we had talked about. Mm-hmm , um, in a earlier, earlier episode. Um, but really just getting some Facebook's groups going that you can actually create community that have people interacting with each other, and it's not a sole reliance on you. Um, also we just know Facebook has some massive plans with, you know, becoming meta and what web three looks like. So I just think it's always gonna be a part of our Zeki, no matter what. Um, and I think it's gonna probably morph into more of this web three platform, which then you start getting crazy with like virtual reality and, you know, the metaverse and stuff. But I, I would not worry about that yet. Um, I would just stick to, let's create some Facebook groups. Let's do, uh, let's have a strategy behind when we're posting content and why we post content. Um, I always say start with the why of what you're doing. Um, and if you're just using Facebook to promote stuff, stop doing that. , \n\nNick Clason (20:30):\n \n\nMatthew Johnson (20:31):\nJust, let's be, uh, more creative and cognitive, uh, what people want and promotional stuff is just gonna fall in deaf ears. So, uh, \n\nNick Clason (20:40):\nSo let's, let's, let's actually talk about that for just a second, because I think that's, that is a, a standard default for a lot of churches is, um, just create, uh, like it is, it has like another billboard or another avenue to announce your things. Um, so if you're not, if we're in the event business as a church a little bit, like, you know, it's not events more spiritual than an event, but yeah. Like we're hosting an in person thing, uh, that feels a lot like an event. What are we, what should we be doing then on social media, on Facebook, if we're not posting it as events, what are things that we can be putting on there that people are actually gonna want to engage with? \n\nMatthew Johnson (21:23):\nYeah. Great question. So this is something I've been wrestling with, um, from the marketing world for the last few weeks, actually. So I think we, as people that are communicating, we, uh, we need to get away from the industrial realistic nature of marketing. So what I mean by that is we're trading like everyone, like their cog and this machine of communication. Um, when we know every single person is unique and different. So what is the content that people are gonna engage with? Well, the biggest content that anyone will engage with is story based content mm-hmm . So tell the stories of the people at your church. Hmm. Tell the stories of what your church has been doing for your community. Not about, um, it doesn't only have to be about, Hey, join us Sunday, but like share when you guys are going to the food pantries and serving share when you guys are having block parties and, uh, the life change that people will experience at your church because we know that's what people wanna be involved with. We know that isolation, loneliness, and anxieties at an all time high and that people are searching for community mm-hmm and relationships. So share those stories and you're gonna get a lot more engagement than just, Hey, join us Sunday, or Hey, check out this worship that we did. Um, yeah. That stuff is fine, but that should not be the only thing you do. \n\nNick Clason (22:52):\nYeah. I think, uh, I mean, think about this, right? Like why do you get on social media? Like mm-hmm,  I get on social media to be entertained, uh, to laugh or, you know, maybe to be inspired. Yeah. But I don't get on there to learn about events. Yep. Almost, almost never. \n\nMatthew Johnson (23:11):\nExactly. \n\nNick Clason (23:12):\nAnd so, you know, and I think, you know, we're gonna get to in a second talking about TikTok and Instagram, uh, but I think that's Mo that's where a lot of people are kind of going to, you know, it's like that short form video content, cuz it's, it's funny, you know, that's that's I, when I share something, I share something that's funny, you know, exactly. Or maybe a little bit inspirational, but for the most part, something that I think is funny  so let's, let's move that way then. So let's talk about Instagram. Um, Instagram is obviously owned by MEA, which is owned, which is the parent company of Facebook and all that stuff. So should your Instagram strategy be similar to that of Facebook? Should it be identical to that of Facebook? Because you can do that right. Where you can post on Instagram and duplicate that exact same content over to your Facebook page. Um, is that the best practice for Instagram right now? Or what are you seeing out there? \n\nMatthew Johnson (24:04):\nNo, so you definitely can just, you know, post straight from Instagram to Facebook, that's the easy way out, but you'll probably see one of your platforms as doing better than the other. And the reason is, is cuz it's drastically different demographics on both platforms. Like I said, Facebook is older, you're gonna have, let's just say 40 and up Instagram is gonna be your millennial. Yeah. They're starting to get weary on the, on just the Instagram algorithm. Um, so people are using Instagram. They're not liking as much, they're scrolling more. Um, so that is, uh, something you also be need to be cognitive of. So really your Instagram content should just be strong piffy storytelling content that is meant to either entertain or make me feel. And honestly the win on Instagram right now is short form video. \n\nNick Clason (24:58):\nYeah. And that's very TikTok adjacent, correct? \n\nMatthew Johnson (25:03):\nYep. Yep. \n\nNick Clason (25:04):\nSo what's so is there best practice then on if you're posting content to TikTok that's a minute or under 30 seconds or under, should you also then be posting that same thing on Instagram reels should or should those be individual pieces of content? \n\nMatthew Johnson (25:22):\nSo right now, as we're recording this, I would say post your TikTok content on Instagram with your TikTok watermark on Instagram, cuz the TikTok demographic is gonna be your 18 to 25, 18 to 30 year olds. So you are still hitting a very similar demographic. Um, and you can kind of kill two birds with one stone. Uh, but TikTok should be your more entertaining, fun stuff. Um, I will say it's pretty hard to go viral inspirational on TikTok. It's a lot easy to go viral on Instagram with uh, inspirational. So, Hmm. \n\nNick Clason (25:59):\nSo that's interesting that you say that before we, before we jump straight to TikTok, um, Instagram feed posts, Instagram story posts. Are there still value in those or are you saying double down on, on like reels and abandon those other things? \n\nMatthew Johnson (26:17):\nI would double down on reels and stories. So stories is still, um, a massive driving factor for people on Instagram. You'll actually see most people get on Instagram. And the first thing they do is scroll through, um, as many stories as they can. Now, what I will say to help you on Instagram is to go live on Instagram more. Mm um, so why I say that is cuz Instagram pushes that content higher still and you can get on front of people's feeds on their stories quicker if you go live. So if people aren't liking your content or they're not scrolling through your story, going live will help you get in front of their eyes more. \n\nNick Clason (26:59):\nNow you now back to the, you talked about posting with your TikTok watermark. Are you, are you saying do that as a, as a way to promote and raise awareness that you do have a TikTok account? \n\nMatthew Johnson (27:13):\nYep. So right now that is what they're recommending is that you post from TikTok to Instagram, with the TikTok watermark, cuz it shows that you're on TikTok and also Nick, you and I both know, um, content takes off quicker on TikTok and usually it takes off more virally on TikTok before it will Instagram. So I'll be scrolling through Instagram reels and I'll see a TikTok that I saw last week that already had gone viral. Yeah. And it's just cuz talk's algorithm is just next level crazy, which also has a lot of concerns behind it. But we could talk about that earlier.  \n\nNick Clason (27:51):\nYeah. It's so interesting that you say that though. Cuz even, uh, even in my own experience, like I'm looking right now on our church, social media and everything that was first posted to TikTok and then posted to Rios has almost no views on, on Instagram, but it's doing well over on TikTok. And so that's been a, that's been a little bit of a thing to try and kind of navigate. So let's talk TikTok then for a minute, should we be on it? It feels like it's a place we sh you know, a lot of church people are maybe even scared of it. And so if we've been trending younger is TikTok the youngest of all the platforms that we're talking about. \n\nMatthew Johnson (28:30):\nSo we're gonna talk about today. Yeah. It would be the youngest. So your demographic is gonna be that, um, 18 early or later gen Z to, uh, you know, 30, 25 to 30. So okay. \n\nNick Clason (28:46):\nAnd, and best practice on there is like, we've been saying short form video. You can do trends, you can do maybe inspiring inspirational content, um, and also just humor. Right? \n\nMatthew Johnson (28:58):\nYeah. TikTok is really good for that humor aspect. Like you can definitely do some inspirational stuff. Um, and it's also the hashtag feature of it is, uh, a great way to find other like minded tiktokers. Um, like I said, the algorithm of TikTok is very effective, but I also do understand the reservations behind TikTok with, uh, just everything behind it. So, um, but I will say that is where your younger audience is and if you wanna be reaching those people, you need to go there. Unfortunately. \n\nNick Clason (29:29):\nAnd the thing that's so crazy that changes the AB the absolute game with TikTok is even as like, I look into our like specific analytics, I was looking at them yesterday. Um, the majority of, uh, people who watch your videos, um, at least ours are not followers of ours, right? Mm-hmm, , they're, they're people that discover us from like the four U page. \n\nMatthew Johnson (29:55):\nExactly. \n\nNick Clason (29:55):\nWhich is, you know, so much different than the way that we've treated social over the years. And so in a lot of ways is TikTok, can it be an evangelistic tool? Can it be like a way to reach people that aren't connected to your church? Is that a good strategy for it? It feels like sort of the opposite of what we've been talking about with going hybrid. \n\nMatthew Johnson (30:15):\nYeah. You definitely can reach people with TikTok and you just need to have a strategy behind where do you take someone from TikTok to this hybrid approach. And that's what, we're not seeing a lot of that right now of like, okay, you get people watching the videos on TikTok, but now what \n\nNick Clason (30:31):\nMm-hmm  \n\nMatthew Johnson (30:32):\nMm-hmm  so you gotta give them that next call to action and take them to your church website or to your online platform, whatever that looks \n\nNick Clason (30:38):\nLike. Yeah. All right. So this one's up for debate a little bit discord, is that a social media platform? What even is discord and why, why did you tell me to add it to our outline? \n\nMatthew Johnson (30:51):\nGreat question. So discord is, um, I think you can probably consider it a social media platform right now, but what I love about discord is the aspect that you can create very curated, focused groups. Um, there's a lot of really cool stuff you can do on discord, and you can create different breakout rooms. Um, you can create different channels that people can talk about different stuff. So, uh, I, uh, have been involved with a couple of new Christian discords that people have been wanting me to help them, um, get going. So what you can do in discord is like this one that I'm in is like, there's a whole prayer request, channel Bible, verse channel, David stories, channel general chat. And it's really, um, and you can just break it down more and more and more like, you can create your, you, if you wanna do a sports league in it or whatever, you can do that. \n\nMatthew Johnson (31:50):\nAnd, uh, um, there's like a lot of fun stuff you can do in it. What's good about it is that you're getting all like-minded people in that discord together. Mm-hmm  so you can actually talk about, Hey, we have X, Y, and Z going on in youth group also, here's where all our prayer request is. And here we're talking about fantasy and, um, you're getting your community built together in a very cohesive platform. And I will also tell you, is that your young people in your church are on discord? Hmm. Um, most of them are, especially if, uh, so like during the pandemic something I heard all the time, as we were trying to get everyone to go to teams and zoomed and, um, trying to do these virtual events, uh, there was all these kids that were telling me, why are you guys not just using discord? \n\nMatthew Johnson (32:37):\nWe're already on it? Mm-hmm . And I was like, and I laughed, cuz I've been on discord for years, but I've always thought about it as a gaming thing, but it's more than a gaming thing. Now it's now a chat functionality that you can create your community in. So if you wanted to put your youth group in there, you could, if you wanted to put your women's ministry in there, you could, and learning curve is really easy for it. Hmm. And you have a captive audience that is interested in your, in your group, your culture and what you're doing. So whatever you communicate they're gonna be engaged with. \n\nNick Clason (33:09):\nYeah. That's interesting that you, that you say that the learning curve thing, cause I think that's probably everyone's biggest reservation, right. Is the introduction of a new platform. How hard is it gonna be to figure out? So, um, yeah. Great. All right, Matt, last one, text messaging. Uh, I recently heard that the open rate on a text message is 99%. Is that true? \n\nMatthew Johnson (33:35):\nYeah, \n\nNick Clason (33:36):\nThat's crazy. So that has to be a platform that we should be using as churches, right? \n\nMatthew Johnson (33:43):\nYeah, absolutely. Um, so texting is the best, one of the best ways to do communication period. Um, we know people reply to text messages and open text messages, um, way more than email as you just talked about with open rate. Um, also, uh, if people give you, if they trust you enough to give you their number to text, 'em the trust level with you and your church, um, is extremely high, which that tells me immediately is, oh, I can communicate, uh, differently with these people. Cause I've already built that trust bridge with them. \n\nNick Clason (34:23):\nMm-hmm  yeah. Yeah. And again, to, to the point that we're making with all of this, right? So if we go back through web and app, you version social media platforms, Facebook, Instagram, TikTok, discord, and text messaging, every single one of those things exists in you and my pocket every single day. Yep. And so the, our people from our church are carrying the access to all of these things with them every single day of the week. And so I think as a church, it's a miss, right? If we're only, uh, talking to them once a week on Sunday, but then if we break that down, even more understanding that people are only coming to church once a month, we're only talking to them 12 times a year. Why would we not try to create connection, create discipleship, content, create inspirational things through the things that they're carrying around with them every single day of the week. \n\nMatthew Johnson (35:30):\nExactly. \n\nNick Clason (35:31):\nSo, so that's what, that's the idea. Uh, this was very nitty gritty and, uh, you know, appreciate Matt, all of your marketing knowledge and demographic studies and everything that you have, man, cuz uh, I know  the reason that, uh, the reason that I love having you on this is because you are just for me an absolute wealth of knowledge. So I hope that, uh, as everyone else who's listened to this, able to pick your brain, um, or just hear some of these things about all these different platforms is advantageous to them. Um, beneficial. So I appreciate, I appreciate that, man. \n\nMatthew Johnson (36:08):\nYeah. Don't thank you. I appreciate it. It's been a blast and I hope everyone's going, uh, get something out of this. So \n\nNick Clason (36:14):\n gosh, I can't imagine that they didn't so good. Hey again, thanks everyone for hanging out. Uh, feel free to subscribe. Give us a rating. If you find this helpful, share it with a friend. Um, you can follow along on Twitter at hybrid ministry and online at hybridministry.xyz Uh, but until next time we will talk to you all later.","content_html":"\u003cp\u003eNick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord?\u003c/p\u003e\n\n\u003cp\u003eFollow along on twitter - twitter.com/hybridministry\u003c/p\u003e\n\n\u003cp\u003eOr find full transcripts and show notes at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFREE SOCIAL MEDIA CHECKLIST\u003c/strong\u003e\u003cbr\u003e\nWould you like the FREE Social Media Posting Checklist we created for this episode?\u003cbr\u003e\n\u003ca href=\"https://ab2eadf4.sibforms.com/serve/MUIEAKLiZ7yCPQPoeiR9RlA1tGEReJFEhiE74E9-JJQiDXZsfrfDQoKa8UKjPbJB9Gmt74wxHP-3gqPXc7rMNzCEbn19ifFK95ZG6_VFVURylY71V7mZ9jfzoAQQaAJRbmp7GwFNeqtWws5GWNzCSwayrQupSi8uSHztiOIuPjVNKoVoNPq9vUPLJ2cndSP9ISloVaWTmKRJFL0E\" rel=\"nofollow\"\u003eClick here to download now!\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-01:15 Announcement and FREE giveaway\u003cbr\u003e\n01:15-5:26 The New Normal of Church\u003cbr\u003e\n5:26-13:03 Best Church Website Practices\u003cbr\u003e\n13:03-15:55 Should our Church get an app?\u003cbr\u003e\n15:55-20:00 How can our church use YouVersion?\u003cbr\u003e\n20:00-24:57 Facebook best practices\u003cbr\u003e\n24:57-29:38 Instagram best practices\u003cbr\u003e\n29:38-32:00 TikTok best practices\u003cbr\u003e\n32:00-34:42 How about Discord?\u003cbr\u003e\n34:42-36:51 Texting Best Practices\u003cbr\u003e\n36:52-38:13 Outro and Conclusion\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nThink that they were gonna, uh, keep it going. I thought that I thought that was gonna be it. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:07):\u003cbr\u003e\nYeah. That one more season left. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:09):\u003cbr\u003e\nYeah. So it like when they did, which it\u0026#39;s like the first season that they\u0026#39;ve never resolved, you know? Yep. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:15):\u003cbr\u003e\nThey said like, it was the first time they\u0026#39;ve never done that, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:18):\u003cbr\u003e\nYeah. Well, Hey everybody. Welcome back to, uh, hybrid ministry, the podcast. I am your host, Nick Clason alongside my good friend. Matt Johnson. How you doing this morning, Matt? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:34):\u003cbr\u003e\nDoing good, man. I can\u0026#39;t complain got a cup of coffee and uh, it\u0026#39;s a beautiful Friday morning. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:39):\u003cbr\u003e\nYeah, we\u0026#39;re ready to roll. You know, what\u0026#39;s so fun. Uh \u003claugh\u003e we were in a meeting yesterday about this exact topic, like in our, in our church talking about the new normal of church, you know, a little bit. Um, yeah, which I think is, is interesting cuz uh, I can\u0026#39;t remember how you said it, man. It was so good. You were saying like the way that we\u0026#39;ve done church for so long, it, it has to shift and it has to shift into a hybrid type of world. What, like what do you mean by that? What did you, what were, what were kind of your like thoughts going into that statement? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (01:16):\u003cbr\u003e\nYeah, so we, the church as a whole has had two main philosophies over the last, let\u0026#39;s just say 60 years, it\u0026#39;s gone back obviously much further than that, but uh, here it\u0026#39;s been straight to seat. What I mean by that it\u0026#39;s like find someone on the street, they can come to church and they can take a seat in for Sunday service. And then probably since the internet age, I\u0026#39;d say probably in the last 15 years, maybe 20, I, that might be pushing it, let\u0026#39;s say 15 to 10. Cause the church is, um, always a little bit on the back. End of everything is sight to see. And, um, what that means is like, Hey, you come to our website and then you can come to our church, but now we\u0026#39;re in this new world, which what the heck is next for us. \u003claugh\u003e like, uh, what is, what is post COVID look like? What does this hybrid approach? And we know the church has to evolve in some fashion just based off of where technology is going. No matter how much we all say that we hate technology, this is the world we live in now. So that\u0026#39;s really what I\u0026#39;ve been, just trying to figure out like where should we evolve? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:29):\u003cbr\u003e\nYeah. And I like, one of the best examples I ever heard of, of hybrid was like a department store. Um, I was, and, and I, it came to fruition for me a couple weeks ago and I was walking through, Lowe\u0026#39;s like physically walking through the Lowe\u0026#39;s department store. I was in person, all the things, but I couldn\u0026#39;t find what I was looking for. And so as a typical millennial, instead of stopping and asking an associate where to find the thing, I downloaded the Lowe\u0026#39;s app on my phone, \u003claugh\u003e searched it. And it told me exactly where to go. Um, yep. And so I used a digital tool in a physical environment and I think that\u0026#39;s sort of what we\u0026#39;re talking about is this, this hybrid approach. And I don\u0026#39;t think either one of us is necessarily advocating for getting rid of everything. That\u0026#39;s why I really like this word, this word hybrid, because it\u0026#39;s, it\u0026#39;s not either or it\u0026#39;s both and \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (03:27):\u003cbr\u003e\nExactly. Yep. And \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:29):\u003cbr\u003e\nSo that\u0026#39;s, that\u0026#39;s what I wanna talk about today is what, what specifically can we do? Like let\u0026#39;s get nitty gritty, get down to some of the, like specifics of some of these platforms and some of these best practices. And I think, you know, just shooting straight, like we have ideas and we have data to back up some of this stuff, but we don\u0026#39;t have all the answers. And, and I don\u0026#39;t think any church is really hitting it, you know, bating a thousand and hitting all these things a hundred percent outta the park either, you know? So like, yeah, same is true for us. So these are just things in our brains that are rattling around and things we wanna, you know, kind of try where we wanna start. So. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (04:09):\u003cbr\u003e\nYep. Absolutely. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (04:10):\u003cbr\u003e\nAll right. So let\u0026#39;s just talk through like, um, LA on episode one, we talked a little bit about this. Um, but like if, if you have nothing, you know, um, is the best place to start, Matt, would you say like a website, like getting your own, your own domain, your own place that, that you own, that you\u0026#39;re not on like borrowed social media space or anything like that, your own website, is that the best place to start? And then if so, um, what do you like, what are some best practices as it pertains to web these days? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (04:44):\u003cbr\u003e\nYeah, so I would say the best website could be one of the best places to start. Uh, I\u0026#39;m not gonna say it\u0026#39;s like a blanket statement. Like everyone should start there, but I will say if you don\u0026#39;t have a website and you have the means and, um, energy to make the website, you definitely need to get on that. And, uh, websites are so easy to make right now if you like square space and WICS, you need even WordPress plugins, like Elementor, um, make building a website very easy where you don\u0026#39;t need to hire developers and have a huge upfront cost anymore. Um, your website, like we\u0026#39;re saying earlier in the episode is, was originally like this, you visit our site and then you come to the church mm-hmm \u003caffirmative\u003e so site to see, um, it was more of probably a front porch approach, um, to the church, uh, as in, okay, I\u0026#39;m, I\u0026#39;ve entered into your fray and now I\u0026#39;m gonna come all the way in your house. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (05:51):\u003cbr\u003e\nYeah. The website now can function as multiple. And the first thing it\u0026#39;s gonna function through for is I I\u0026#39;ll call it your window. Um, and that\u0026#39;s the sense that I\u0026#39;m just viewing in to what your church holds. And then I will decide just from the viewing in, if I even want to attend online, if I wanna check out your social, if I want to check out your campus. Um, so those are all the questions that you\u0026#39;re your first time person is gonna be faced with. Um, especially as you\u0026#39;re trying to reach lost people, the more approachable your website is the better because you want people to not feel intimidated to come check you out. So when I think of a website, the first thing I always tell everybody is 90% of what you wanna put on your website. You don\u0026#39;t need to put on your website. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (06:46):\u003cbr\u003e\n\u003claugh\u003e um, the reason I say that is cuz everyone thinks they just need to put everything in the kitchen sink on their website. Um, and Donald Miller who, uh, is just kind of become a marketing guru, um, has really coined this term of like story branding, your website, story, story, branding in general, your, um, your church, whatever your company is. But I always love his idea of the website, which is a lot of the junk that you put on your website belongs to the junk or on your website. Hmm. So what that means is like, it all be, you can put it on your website, but it should not be easily accessible and it should be at the bottom of the website where if you wanna find it, you can find it, but that\u0026#39;s not what you\u0026#39;re trying, you\u0026#39;re there for. So when you go to someone\u0026#39;s website, the first thing I should see is what you want me to do. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (07:38):\u003cbr\u003e\nUm, and that\u0026#39;s going to vary church church. So, uh, at our church it\u0026#39;s uh, Hey, attend online right now or, um, here\u0026#39;s the church services mm-hmm \u003caffirmative\u003e um, is that the best course of action? I don\u0026#39;t know. Um, there\u0026#39;s a lot of philosophies, uh, and really you should only have one decision. So if you\u0026#39;re whole idea says hyper approach, I would just say a 10 0 9 should be your first call to action. If you had that capability mm-hmm \u003caffirmative\u003e so you gotta simplify your website, get rid of the junk on your website and then make your website purposeful. So what are you trying to tell people as they learn about you? Like I said, your window, it\u0026#39;s like a window shopping. So it is really easy, Nick, for you or I to go and Google type in Christian Church near me and find probably 50 churches within 20 miles of us. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (08:39):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e and we can go and look at all these churches, all their beliefs, who they are, where they\u0026#39;re at, what they\u0026#39;re teaching and we can window shop used to not be like that. You used to have to go into church or the window shopping was more, oh, these people have this service time, so I\u0026#39;ll go check them out. \u003claugh\u003e now I can see everything about you. Uh, I can see everything your pastor has probably ever said. So you need to be very cognitive of that as you\u0026#39;re building out your window, your website on what is it that you\u0026#39;re trying to communicate about you about your church? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:16):\u003cbr\u003e\nYeah. And then like the, the, the nerdier you get into that, right. There\u0026#39;s things like search engine optimization, words and titling and, and things like that. That you\u0026#39;re also gonna want to start to explore at least get a handle on as you\u0026#39;re building those things out. Right? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (09:34):\u003cbr\u003e\nYeah, absolutely. So then you can start once you define what you want your website to be, you can really get nitty gritty with, um, how we\u0026#39;re gonna title everything and how you\u0026#39;re gonna lay it all out. Um, what the proper course of action is, how you leading me to those calls to action. That\u0026#39;s all super important stuff that you\u0026#39;ll like, like a story brand is a great option to kinda learn how to do that. Um, but also just being able to like use Google trends, you just go to Google trends.com. You can type in like words that people are searching. And if you really wanna start like investing in some stuff, you can look at like SCM rush or href, which are both about a hundred dollars a month where you can actually look up search terms that people are using for your website specifically, and also what Google is weighing highest. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (10:27):\u003cbr\u003e\nHmm. Um, and what that\u0026#39;s gonna do is, uh, if you, if you\u0026#39;re like, okay, we\u0026#39;re at the point that our church is growing, but we want to grow more and we want to reach new people. That\u0026#39;s your best option to do that? Cause Google it, it\u0026#39;s wild to think about what Google did. So, um, back in the days of when Yahoo was around, Yahoo was literally ran by librarians. Like you had a room full of librarians that would archive pages. So you\u0026#39;d go to Yahoo, you type in, um, churches near me or whatever, or, uh, um, looking for, you know, a Christian sermon. And it\u0026#39;s only what the librarians have gotten through and archived. Um, that\u0026#39;s to obviously change now, but that was back in the early days of the internet. And then Google came around and said, Hey, we\u0026#39;re gonna make this automated through search terms through our search engine. And those will be weighed differently. And, uh, algorithm is constantly changing. So the best way for you to find out, to get more recognition is for you to find out what people in your area are looking for. Um, and then just make your website, your content targeted towards them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:41):\u003cbr\u003e\nHmm. Yeah. Okay. So, so that\u0026#39;s website, um, let\u0026#39;s talk about app apps. Yep. So, you know, like if you and I are using our cell phones, most of us are interacting with people on our cell phones, through various apps. And so do you think that that\u0026#39;s a platform worth looking into worth investing in for a church? I mean, it\u0026#39;s, it feels like it would be a pretty hefty cost. And then, you know, if it\u0026#39;s not a hefty cost, that means that you\u0026#39;re probably getting a pretty basic, uh, service from a company that your app is gonna look, um, much like any of the other apps that are out there. And, uh, it\u0026#39;s gonna look, it\u0026#39;s gonna be very similar to, to your church\u0026#39;s website. So couldn\u0026#39;t, we just use a very like phone friendly, mobile friendly website. That\u0026#39;s gonna, that\u0026#39;s gonna play well on people\u0026#39;s cell phones, as opposed to trying to get them to adopt an entire app or like, talk, talk me through this. What, what should we do with that? Should we do anything with that? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (12:45):\u003cbr\u003e\nYeah. Great, great question. So, um, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (12:52):\u003cbr\u003e\nYes, I will say the best course of Ash action is to just make, um, a mobile friendly website. Uh, so yeah, my professional opinion, the app should really be an interactive way to engage with your church, your congregation, your content, whatever it looks like. So it\u0026#39;s not a front porch anymore. Like you\u0026#39;re involved, like you\u0026#39;re, I want people to come to our church and download our app so they can be as directly tied with everything we have going on. Hmm. But that\u0026#39;s not for the wide people. So I\u0026#39;m not going out to people on Google or on our Facebook pages and going, Hey, download our app when I\u0026#39;m just trying to get them to come check out who we are like, that is, that\u0026#39;s a deeper step. Like I\u0026#39;m asking you to put me on your phone forever. Mm-hmm \u003caffirmative\u003e I would say, yeah, mobile friendly website is the best place to start. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (13:55):\u003cbr\u003e\nThen let\u0026#39;s say you are a larger church and you\u0026#39;re really trying to figure out what\u0026#39;s next for your digital platform and what you should do online. Then I think the app is a great course of action of different things you can do on it that are not what your website does. \u003claugh\u003e mm-hmm \u003caffirmative\u003e so that\u0026#39;s the key. The app cannot just be an extension of your website. Just have a mobile website at that point. Like your app should be, Hey, this is where all our small groups are facilitated at. Hey, this is, has a interactive map for us or, Hey, this is where all our content is. Or we do our prayer studies and there are Bible studies that\u0026#39;ss own world that is not directly correlated to your website. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (14:36):\u003cbr\u003e\nYeah. Yeah. Okay. Uh, so moving on this, one\u0026#39;s one of my favorites. I\u0026#39;m not sure if I\u0026#39;ve optimized it yet, but as a youth pastor, this is one of the things I love to try and, uh, both create, uh, but also challenge our like small group leaders and students to participate in. Uh, it\u0026#39;s the U version Bible app, you know, they have a, they\u0026#39;ve built in some kind of social media components to it recently. Um, and one of my favorite things to do, and it was a thing that, you know, I, I think, uh, really came to a height during the pandemic and stuff was reading like devotional plans together. And I thought that was a great way to, to do spiritual practice in the other, um, hours of the week that weren\u0026#39;t like our programming time for like small groups to do together, whatever, uh, obviously, you know, like the people at life church, they\u0026#39;re the ones that put you version together and are continuing to run it and everything. Uh, are there any things that we can do as a church to optimize those better? Um, or, you know, think about them creatively to, uh, get our people to be en engaging with the Bible, uh, in that way, through that platform. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (15:54):\u003cbr\u003e\nYeah, absolutely. I love you version and what the team at life church has been able to kinda accomplish with that platform. Um, I think a great use of your version is finding content that is relevant to whatever you have going on in your church or as you, and I know if you wanna start getting, you know, a little crazier developing content for you version. So, um, both are great avenues, but I would just start with curating content on new version that it can actually facilitate conversations and you can create prayer request in it and, uh, um, be going through studies together. And it\u0026#39;s just a good way to nurture and continue to have people think about your church other than on a Sunday. Yeah. And that\u0026#39;s a big key of everything we\u0026#39;re talking about is how do we get people to, you know, be engaged with church with your church, not more than one day a week, and as we know, more than one day a month, so, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:00):\u003cbr\u003e\nRight. Yeah. Yeah. That, and that\u0026#39;s interesting that you say that whole thing about, uh, once a month, that is, that\u0026#39;s what we\u0026#39;re seeing, right? One in every four, uh, an average attender or an engaged attender is attending one in every four weeks, which to your point is what you\u0026#39;re saying is one, one once a month, which is why I think this hybrid approach is so like important. Like it\u0026#39;s such an important thing because if we are only discipling people on the weeks that they attend church, that\u0026#39;s 12 times a year, 12 hours a year, there is nothing in my life that I care about that I\u0026#39;m only giving 12 hours a year to yeah. You know what I mean? Yeah. And so if faith is important and faith matters, it needs to happen more often. And yeah, like all of this right is an ownership step that we need to try and help facilitate for those people that are attending our church. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:00):\u003cbr\u003e\nBut the reality is is that you and I, as people who work at churches, uh, we\u0026#39;ve only made that priority a thing that we do once a week for our weekend services, you know, and we\u0026#39;re just trying to, to challenge everyone to think outside of that box. Exactly. And to say, okay, great. Like we\u0026#39;re already doing that. We\u0026#39;re not throwing that baby out with the bath water, but what are the other ways in which we can disciple our people through the means and the, the avenues that they\u0026#39;re already using through their cell phones and through online and through digital. So I think in a, in most cases now I wanna talk social media for a minute because in most cases, I think when people come to this idea of hybrid or digital, that\u0026#39;s the first thing, right. That comes to everyone\u0026#39;s brain is like, oh, so you\u0026#39;re Spanish again, social media. Um, and that\u0026#39;s true to an extent. Um, and so let\u0026#39;s talk through some social platform. So the first one is, is Facebook, what is best practice on Facebook? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (19:04):\u003cbr\u003e\nSo Facebook you\u0026#39;re gonna be reaching people that are probably 35 and older mm-hmm \u003caffirmative\u003e, um, usually, um, it\u0026#39;s actually probably even older now it\u0026#39;s more in your forties or older. So if your congregation\u0026#39;s a little bit older, like that\u0026#39;s a great platform to start navigating on. And what the real big use of Facebook I can see now is the Facebook groups, which we had talked about. Mm-hmm \u003caffirmative\u003e, um, in a earlier, earlier episode. Um, but really just getting some Facebook\u0026#39;s groups going that you can actually create community that have people interacting with each other, and it\u0026#39;s not a sole reliance on you. Um, also we just know Facebook has some massive plans with, you know, becoming meta and what web three looks like. So I just think it\u0026#39;s always gonna be a part of our Zeki, no matter what. Um, and I think it\u0026#39;s gonna probably morph into more of this web three platform, which then you start getting crazy with like virtual reality and, you know, the metaverse and stuff. But I, I would not worry about that yet. Um, I would just stick to, let\u0026#39;s create some Facebook groups. Let\u0026#39;s do, uh, let\u0026#39;s have a strategy behind when we\u0026#39;re posting content and why we post content. Um, I always say start with the why of what you\u0026#39;re doing. Um, and if you\u0026#39;re just using Facebook to promote stuff, stop doing that. \u003claugh\u003e, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:30):\u003cbr\u003e\n\u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (20:31):\u003cbr\u003e\nJust, let\u0026#39;s be, uh, more creative and cognitive, uh, what people want and promotional stuff is just gonna fall in deaf ears. So, uh, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:40):\u003cbr\u003e\nSo let\u0026#39;s, let\u0026#39;s, let\u0026#39;s actually talk about that for just a second, because I think that\u0026#39;s, that is a, a standard default for a lot of churches is, um, just create, uh, like it is, it has like another billboard or another avenue to announce your things. Um, so if you\u0026#39;re not, if we\u0026#39;re in the event business as a church a little bit, like, you know, it\u0026#39;s not events more spiritual than an event, but yeah. Like we\u0026#39;re hosting an in person thing, uh, that feels a lot like an event. What are we, what should we be doing then on social media, on Facebook, if we\u0026#39;re not posting it as events, what are things that we can be putting on there that people are actually gonna want to engage with? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (21:23):\u003cbr\u003e\nYeah. Great question. So this is something I\u0026#39;ve been wrestling with, um, from the marketing world for the last few weeks, actually. So I think we, as people that are communicating, we, uh, we need to get away from the industrial realistic nature of marketing. So what I mean by that is we\u0026#39;re trading like everyone, like their cog and this machine of communication. Um, when we know every single person is unique and different. So what is the content that people are gonna engage with? Well, the biggest content that anyone will engage with is story based content mm-hmm \u003caffirmative\u003e. So tell the stories of the people at your church. Hmm. Tell the stories of what your church has been doing for your community. Not about, um, it doesn\u0026#39;t only have to be about, Hey, join us Sunday, but like share when you guys are going to the food pantries and serving share when you guys are having block parties and, uh, the life change that people will experience at your church because we know that\u0026#39;s what people wanna be involved with. We know that isolation, loneliness, and anxieties at an all time high and that people are searching for community mm-hmm and relationships. So share those stories and you\u0026#39;re gonna get a lot more engagement than just, Hey, join us Sunday, or Hey, check out this worship that we did. Um, yeah. That stuff is fine, but that should not be the only thing you do. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:52):\u003cbr\u003e\nYeah. I think, uh, I mean, think about this, right? Like why do you get on social media? Like mm-hmm, \u003caffirmative\u003e I get on social media to be entertained, uh, to laugh or, you know, maybe to be inspired. Yeah. But I don\u0026#39;t get on there to learn about events. Yep. Almost, almost never. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (23:11):\u003cbr\u003e\nExactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:12):\u003cbr\u003e\nAnd so, you know, and I think, you know, we\u0026#39;re gonna get to in a second talking about TikTok and Instagram, uh, but I think that\u0026#39;s Mo that\u0026#39;s where a lot of people are kind of going to, you know, it\u0026#39;s like that short form video content, cuz it\u0026#39;s, it\u0026#39;s funny, you know, that\u0026#39;s that\u0026#39;s I, when I share something, I share something that\u0026#39;s funny, you know, exactly. Or maybe a little bit inspirational, but for the most part, something that I think is funny \u003claugh\u003e so let\u0026#39;s, let\u0026#39;s move that way then. So let\u0026#39;s talk about Instagram. Um, Instagram is obviously owned by MEA, which is owned, which is the parent company of Facebook and all that stuff. So should your Instagram strategy be similar to that of Facebook? Should it be identical to that of Facebook? Because you can do that right. Where you can post on Instagram and duplicate that exact same content over to your Facebook page. Um, is that the best practice for Instagram right now? Or what are you seeing out there? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (24:04):\u003cbr\u003e\nNo, so you definitely can just, you know, post straight from Instagram to Facebook, that\u0026#39;s the easy way out, but you\u0026#39;ll probably see one of your platforms as doing better than the other. And the reason is, is cuz it\u0026#39;s drastically different demographics on both platforms. Like I said, Facebook is older, you\u0026#39;re gonna have, let\u0026#39;s just say 40 and up Instagram is gonna be your millennial. Yeah. They\u0026#39;re starting to get weary on the, on just the Instagram algorithm. Um, so people are using Instagram. They\u0026#39;re not liking as much, they\u0026#39;re scrolling more. Um, so that is, uh, something you also be need to be cognitive of. So really your Instagram content should just be strong piffy storytelling content that is meant to either entertain or make me feel. And honestly the win on Instagram right now is short form video. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:58):\u003cbr\u003e\nYeah. And that\u0026#39;s very TikTok adjacent, correct? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (25:03):\u003cbr\u003e\nYep. Yep. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:04):\u003cbr\u003e\nSo what\u0026#39;s so is there best practice then on if you\u0026#39;re posting content to TikTok that\u0026#39;s a minute or under 30 seconds or under, should you also then be posting that same thing on Instagram reels should or should those be individual pieces of content? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (25:22):\u003cbr\u003e\nSo right now, as we\u0026#39;re recording this, I would say post your TikTok content on Instagram with your TikTok watermark on Instagram, cuz the TikTok demographic is gonna be your 18 to 25, 18 to 30 year olds. So you are still hitting a very similar demographic. Um, and you can kind of kill two birds with one stone. Uh, but TikTok should be your more entertaining, fun stuff. Um, I will say it\u0026#39;s pretty hard to go viral inspirational on TikTok. It\u0026#39;s a lot easy to go viral on Instagram with uh, inspirational. So, Hmm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:59):\u003cbr\u003e\nSo that\u0026#39;s interesting that you say that before we, before we jump straight to TikTok, um, Instagram feed posts, Instagram story posts. Are there still value in those or are you saying double down on, on like reels and abandon those other things? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (26:17):\u003cbr\u003e\nI would double down on reels and stories. So stories is still, um, a massive driving factor for people on Instagram. You\u0026#39;ll actually see most people get on Instagram. And the first thing they do is scroll through, um, as many stories as they can. Now, what I will say to help you on Instagram is to go live on Instagram more. Mm um, so why I say that is cuz Instagram pushes that content higher still and you can get on front of people\u0026#39;s feeds on their stories quicker if you go live. So if people aren\u0026#39;t liking your content or they\u0026#39;re not scrolling through your story, going live will help you get in front of their eyes more. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:59):\u003cbr\u003e\nNow you now back to the, you talked about posting with your TikTok watermark. Are you, are you saying do that as a, as a way to promote and raise awareness that you do have a TikTok account? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (27:13):\u003cbr\u003e\nYep. So right now that is what they\u0026#39;re recommending is that you post from TikTok to Instagram, with the TikTok watermark, cuz it shows that you\u0026#39;re on TikTok and also Nick, you and I both know, um, content takes off quicker on TikTok and usually it takes off more virally on TikTok before it will Instagram. So I\u0026#39;ll be scrolling through Instagram reels and I\u0026#39;ll see a TikTok that I saw last week that already had gone viral. Yeah. And it\u0026#39;s just cuz talk\u0026#39;s algorithm is just next level crazy, which also has a lot of concerns behind it. But we could talk about that earlier. \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:51):\u003cbr\u003e\nYeah. It\u0026#39;s so interesting that you say that though. Cuz even, uh, even in my own experience, like I\u0026#39;m looking right now on our church, social media and everything that was first posted to TikTok and then posted to Rios has almost no views on, on Instagram, but it\u0026#39;s doing well over on TikTok. And so that\u0026#39;s been a, that\u0026#39;s been a little bit of a thing to try and kind of navigate. So let\u0026#39;s talk TikTok then for a minute, should we be on it? It feels like it\u0026#39;s a place we sh you know, a lot of church people are maybe even scared of it. And so if we\u0026#39;ve been trending younger is TikTok the youngest of all the platforms that we\u0026#39;re talking about. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (28:30):\u003cbr\u003e\nSo we\u0026#39;re gonna talk about today. Yeah. It would be the youngest. So your demographic is gonna be that, um, 18 early or later gen Z to, uh, you know, 30, 25 to 30. So okay. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:46):\u003cbr\u003e\nAnd, and best practice on there is like, we\u0026#39;ve been saying short form video. You can do trends, you can do maybe inspiring inspirational content, um, and also just humor. Right? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (28:58):\u003cbr\u003e\nYeah. TikTok is really good for that humor aspect. Like you can definitely do some inspirational stuff. Um, and it\u0026#39;s also the hashtag feature of it is, uh, a great way to find other like minded tiktokers. Um, like I said, the algorithm of TikTok is very effective, but I also do understand the reservations behind TikTok with, uh, just everything behind it. So, um, but I will say that is where your younger audience is and if you wanna be reaching those people, you need to go there. Unfortunately. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:29):\u003cbr\u003e\nAnd the thing that\u0026#39;s so crazy that changes the AB the absolute game with TikTok is even as like, I look into our like specific analytics, I was looking at them yesterday. Um, the majority of, uh, people who watch your videos, um, at least ours are not followers of ours, right? Mm-hmm, \u003caffirmative\u003e, they\u0026#39;re, they\u0026#39;re people that discover us from like the four U page. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (29:55):\u003cbr\u003e\nExactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (29:55):\u003cbr\u003e\nWhich is, you know, so much different than the way that we\u0026#39;ve treated social over the years. And so in a lot of ways is TikTok, can it be an evangelistic tool? Can it be like a way to reach people that aren\u0026#39;t connected to your church? Is that a good strategy for it? It feels like sort of the opposite of what we\u0026#39;ve been talking about with going hybrid. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (30:15):\u003cbr\u003e\nYeah. You definitely can reach people with TikTok and you just need to have a strategy behind where do you take someone from TikTok to this hybrid approach. And that\u0026#39;s what, we\u0026#39;re not seeing a lot of that right now of like, okay, you get people watching the videos on TikTok, but now what \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:31):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (30:32):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e so you gotta give them that next call to action and take them to your church website or to your online platform, whatever that looks \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:38):\u003cbr\u003e\nLike. Yeah. All right. So this one\u0026#39;s up for debate a little bit discord, is that a social media platform? What even is discord and why, why did you tell me to add it to our outline? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (30:51):\u003cbr\u003e\nGreat question. So discord is, um, I think you can probably consider it a social media platform right now, but what I love about discord is the aspect that you can create very curated, focused groups. Um, there\u0026#39;s a lot of really cool stuff you can do on discord, and you can create different breakout rooms. Um, you can create different channels that people can talk about different stuff. So, uh, I, uh, have been involved with a couple of new Christian discords that people have been wanting me to help them, um, get going. So what you can do in discord is like this one that I\u0026#39;m in is like, there\u0026#39;s a whole prayer request, channel Bible, verse channel, David stories, channel general chat. And it\u0026#39;s really, um, and you can just break it down more and more and more like, you can create your, you, if you wanna do a sports league in it or whatever, you can do that. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (31:50):\u003cbr\u003e\nAnd, uh, um, there\u0026#39;s like a lot of fun stuff you can do in it. What\u0026#39;s good about it is that you\u0026#39;re getting all like-minded people in that discord together. Mm-hmm \u003caffirmative\u003e so you can actually talk about, Hey, we have X, Y, and Z going on in youth group also, here\u0026#39;s where all our prayer request is. And here we\u0026#39;re talking about fantasy and, um, you\u0026#39;re getting your community built together in a very cohesive platform. And I will also tell you, is that your young people in your church are on discord? Hmm. Um, most of them are, especially if, uh, so like during the pandemic something I heard all the time, as we were trying to get everyone to go to teams and zoomed and, um, trying to do these virtual events, uh, there was all these kids that were telling me, why are you guys not just using discord? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (32:37):\u003cbr\u003e\nWe\u0026#39;re already on it? Mm-hmm \u003caffirmative\u003e. And I was like, and I laughed, cuz I\u0026#39;ve been on discord for years, but I\u0026#39;ve always thought about it as a gaming thing, but it\u0026#39;s more than a gaming thing. Now it\u0026#39;s now a chat functionality that you can create your community in. So if you wanted to put your youth group in there, you could, if you wanted to put your women\u0026#39;s ministry in there, you could, and learning curve is really easy for it. Hmm. And you have a captive audience that is interested in your, in your group, your culture and what you\u0026#39;re doing. So whatever you communicate they\u0026#39;re gonna be engaged with. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:09):\u003cbr\u003e\nYeah. That\u0026#39;s interesting that you, that you say that the learning curve thing, cause I think that\u0026#39;s probably everyone\u0026#39;s biggest reservation, right. Is the introduction of a new platform. How hard is it gonna be to figure out? So, um, yeah. Great. All right, Matt, last one, text messaging. Uh, I recently heard that the open rate on a text message is 99%. Is that true? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (33:35):\u003cbr\u003e\nYeah, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:36):\u003cbr\u003e\nThat\u0026#39;s crazy. So that has to be a platform that we should be using as churches, right? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (33:43):\u003cbr\u003e\nYeah, absolutely. Um, so texting is the best, one of the best ways to do communication period. Um, we know people reply to text messages and open text messages, um, way more than email as you just talked about with open rate. Um, also, uh, if people give you, if they trust you enough to give you their number to text, \u0026#39;em the trust level with you and your church, um, is extremely high, which that tells me immediately is, oh, I can communicate, uh, differently with these people. Cause I\u0026#39;ve already built that trust bridge with them. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:23):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e yeah. Yeah. And again, to, to the point that we\u0026#39;re making with all of this, right? So if we go back through web and app, you version social media platforms, Facebook, Instagram, TikTok, discord, and text messaging, every single one of those things exists in you and my pocket every single day. Yep. And so the, our people from our church are carrying the access to all of these things with them every single day of the week. And so I think as a church, it\u0026#39;s a miss, right? If we\u0026#39;re only, uh, talking to them once a week on Sunday, but then if we break that down, even more understanding that people are only coming to church once a month, we\u0026#39;re only talking to them 12 times a year. Why would we not try to create connection, create discipleship, content, create inspirational things through the things that they\u0026#39;re carrying around with them every single day of the week. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (35:30):\u003cbr\u003e\nExactly. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (35:31):\u003cbr\u003e\nSo, so that\u0026#39;s what, that\u0026#39;s the idea. Uh, this was very nitty gritty and, uh, you know, appreciate Matt, all of your marketing knowledge and demographic studies and everything that you have, man, cuz uh, I know \u003claugh\u003e the reason that, uh, the reason that I love having you on this is because you are just for me an absolute wealth of knowledge. So I hope that, uh, as everyone else who\u0026#39;s listened to this, able to pick your brain, um, or just hear some of these things about all these different platforms is advantageous to them. Um, beneficial. So I appreciate, I appreciate that, man. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (36:08):\u003cbr\u003e\nYeah. Don\u0026#39;t thank you. I appreciate it. It\u0026#39;s been a blast and I hope everyone\u0026#39;s going, uh, get something out of this. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (36:14):\u003cbr\u003e\n\u003claugh\u003e gosh, I can\u0026#39;t imagine that they didn\u0026#39;t so good. Hey again, thanks everyone for hanging out. Uh, feel free to subscribe. Give us a rating. If you find this helpful, share it with a friend. Um, you can follow along on Twitter at hybrid ministry and online at hybridministry.xyz Uh, but until next time we will talk to you all later.\u003c/p\u003e","summary":"Nick and Matt discuss specific and individual best practices for Digital and Hybrid Ministry. Because there are a lot of platforms out there, what should we actually be doing on those platforms? Like Church website, Church App, Instagram, Facebook or TikTok? And what should we do about Discord?\r\n\r\nFollow along on twitter - twitter.com/hybridministry\r\n\r\nOr find full transcripts and show notes at http://www.hybridministry.xyz","date_published":"2022-07-28T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/ea3837a0-f365-4ab3-90ce-849dedaa71b4.mp3","mime_type":"audio/mpeg","size_in_bytes":36812540,"duration_in_seconds":2293}]},{"id":"b7baeab3-1a00-41ff-9356-f4ba7afba094","title":"Episode 001: How My Church can Reach Millennials and Gen Z in 2022","url":"https://www.hybridministry.xyz/001","content_text":"Millennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry?\n\nFollow along on twitter - twitter.com/hybridministry\n\nOr find full transcripts and show notes at http://www.hybridministry.xyz\n\nTIMECODES\n00:00-0:58 – Intro\n0:58-3:35 - Does Digital Ministry matter post-covid?\n3:36-7:09 - What could a Hybrid Model even look like?\n7:09-9:09 - The faltering faith of younger generations\n9:09-13:43 - Inspecting Digital openness amongst Church attenders\n13:43-16:29 - How to get started in the Digital Space\n16:29-18:24 - How to expand teaching and preaching into the digital space\n18:24-20:00 - The future of short-form video content\n20:00-21:24 - The difference between a sermon and teaching online\n21:24-22:23 - Short-form content is very digestible\n22:23-23:44 - The advantage we have as church leaders in the digital space\n23:44-32:50 - How to get started\n32:51-35:28 - Fulfilling the Great Commission through Digital means\n\nTRANSCRIPT\nNick Clason (00:00):\nYears ago, right? Uh, so 22. Yeah. Wow \n\nMatthew Johnson (00:05):\nMan. \n\nNick Clason (00:05):\nAnd I didn't do the beard, right? \n\nMatthew Johnson (00:07):\nYeah. You were doing the chin strap back then. \n\nNick Clason (00:09):\nYeah, I had that for oh gosh. And it was like, not very much. \n\nMatthew Johnson (00:13):\n no, , it's like just subtle it up. \n\nNick Clason (00:19):\nYeah. And now I've got this gigantic thing. \n\nMatthew Johnson (00:23):\nI love it. \n\nNick Clason (00:25):\nWell, Hey everyone. Welcome to hybrid ministry podcast. On today's episode, we are gonna talk about how your church can reach gen Z and millennials here in 2022. Um, I'm your host, Nick Clason, along here with my friend, Matt Johnson, Matt, how you doing? \n\nMatthew Johnson (00:43):\nDoing right? It's uh, a little early. I see the sun rising right now of the sky, but it's actually very peaceful and I'm loving it. \n\nNick Clason (00:51):\nYeah. You have coffee going yet or did you just, yeah. Okay. Smart. Smart. \n\nMatthew Johnson (00:55):\nGot some cold brew right here. \n\nNick Clason (00:57):\nNice. Okay. So, uh, I wanna talk about this idea of hybrid, you know, and, uh, like, like we said, in the pilot, there's a lot of, there's a lot of thought. I think amongst church leaders about, um, digital being kind of pitted against physical, um, and Barna actually came out with the study recently. I'm sure you've seen this because you're the one who told me to look at it.  uh, that said, um, a solely digital church expression is wanted by only about 9% of Christians. So, um, when you read that, do you feel like that's a, do you feel like that is a push towards the, the physical expression? Like what would be your response to that? \n\nMatthew Johnson (01:40):\nYeah, when I read that, it there's, I think there's a lot there in this study that Barnett did, but specifically this stat, what stood out the most about it is that when COVID happened, the answer was immediately, well, everything has to go a hundred percent digital or we're staying a hundred percent physical. There was no conversation about an in between at all. And you rooted uprooted people from their, you know, their daily lives, their weekly habits of every Sunday morning, I wake up and I, you know, go to my local church down the street or whatever to, okay. I gotta sit in my living room and watch church. And there's a huge disconnect that you started feeling with that. So, um, I think that's why digital church is drastically dropped and you can kind of see those numbers at, in the church in general. Um, and I mean, the stats says it all only 9% of, you know, Christians want only digital, which is not very high when you look at, you know, Christian numbers. So, um, but what it does say is there's still people that want that. So that's something we have to also keep in mind as we go forward. \n\nNick Clason (02:54):\nYeah. And if you, if you read on it actually says, um, so only 9% say they, they only that, and I think that that word only is what's key there. Right. Because it says one third express that some sort of hybrid option would suit them. Well. Yeah. So that's, that's 33%. Right. And then as you, as you inspect deeper into the generational gaps, millennials and gen Z are just as likely to choose a hybrid option as they are to choose a physical option. So 40 versus 42%. So like that, and that's the wave of the future, right? Yep. So, so what in your mind, like, what does, what, what does a hybrid option even look like? Or do we know, or do we know yet? \n\nMatthew Johnson (03:40):\nI don't think we have so a solid answer, but I think we have a lot of, um, balls rolling at different churches around the nation and you can kind of start seeing what a hybrid option looks like. So, uh, a good example, some of good examples that you could think of that. I mean, everyone talks about life. Church, life church is a great digital presence. Mm-hmm, , you know, they're live online. I mean, pretty much every time I go to their website, this says we're live right now. So , um, which is honestly why, uh, life church has probably been able to hit the millennial demographic better than most big mega churches have been able to. \n\nMatthew Johnson (04:23):\nInteresting because they have had that option where, Hey, I can go to church. Um, life church has locations everywhere now, but also I can just watch online. And that's the key to this. What we're talking about is like reaching these younger people. So even millennials who we are starting to see have kind of been a forgotten generation when it comes to the Christian world, the gen Z, who, um, we're starting to realize are going to be forgotten. And we have no idea how to talk to gen Z. Uh, how do we get these younger people involved with church as much as they are involved with other aspects of their life. Um, and if we can have that hybrid option, which really in my mind, we need to have an offering that they can do as much as possible as they can in the digital realm of your church, but have the reliability of coming to the church for all the major stuff. So crisises, um, community questions, mm-hmm, , uh, like, uh, conversations. Cause we know, especially you being a pastor, you know, you can have a way better conversation with somebody if they come have a coffee with you, then if they just tweet at you. \n\nNick Clason (05:49):\nYeah, for sure. So, well, and, and a step that you always remind me of is 51% of gen Z have said that they prefer online only as a discipleship option. Yep. And that's literally half can't get more. Yeah. I mean it's a little more than half, but so it's like, that is important and that that's half of our demographic. And so if we, as a church for sake, uh, any form or any sort of digital, uh, we're missing half of a generation based on what they say that they want. Yep. \n\nNick Clason (06:22):\nAnd so we gotta, we can, we don't have to do that. We don't have to pursue after that, but we just have to know what the cost of that is gonna be. And the, I, I just think that the church is in a spot where they're the church being the capital C church, like in person, church, attendance trends are different and I get it cuz digital costs money. And so with attendance, a lot of times follows money. And so you gotta make sure that you have what it takes to, to staff towards these things and to pay for these things and have the budget for these things. Right. But yep. But uh, if we don't, we're just gonna continue to reach people as they are aging, older and older as gen Z, millennials are finding their worth meaning and value over on TikTok or on YouTube. \n\nMatthew Johnson (07:10):\nYeah, exactly. And I mean, you can already see this trend of the younger generation's faith faltering drastically, like the Gallup study that you and I just talked about where, you know, uh, we went from 78% of 18 to 35 year olds had faith in God to now we're down to 68% and that's in what, six years. So that is, um, crazy, crazy aspect that we're not thinking about. And I'm telling you, um, we can keep doing church the way we've always done it, but the church is just gonna consistently be behind. And there's the running joke in the church world. And the church world is always five years late. You know, we always, you know, oh yeah, we're finally gonna add a guitar on stage. And everyone's like, well, rock music been around for 15 years. So, um, that's just the running church joke. We're a little slower to adapt, but we can't be slow to adapt in this climate because every day that we take our time on adapting is faith is all deteriorating. Hmm. So that's something we gotta keep in mind. \n\nNick Clason (08:20):\nWell, and I, and you know, I wanna be clear like you and I like, we're not people that are like over here trying to like crap on the church. Like, oh, we love the church and \n\nMatthew Johnson (08:29):\nYeah. We work at a church, so \n\nNick Clason (08:31):\nYeah. And we think that the church is like, I believe that Jesus made the church, his primary number one, uh, right. Yeah. Way to way to reach the world, you know? So like I think there's good things out there. I think there's good para church type ministries. Good, good people like on TikTok and YouTube trying to do things, but like the church should enter into this space, you know, and not just leave it up for some 15 year old influencer, you \n\nMatthew Johnson (08:56):\nKnow? Exactly. Yep. Yeah. The church is not going anywhere. I wanna be clear about that. Like the church is solid, we're strong, it's the church just needs a little bit of a, a shift in, you know, it's something that everyone is talking about currently. \n\nNick Clason (09:09):\nSo, so Barnett had an interesting thing in their study, um, and they called it digital openness. So that's church adults who were defined as having digital openness. And so these are sort of the five kind markers of that. So I just wanna run through them. And then when you, and I can kind of think about, 'em talk about 'em the first one is, um, uh, a church adult with digital openness sees the value of attending an online church service. Um, they also think that churches should use digital resources for spiritual formation or discipleship purposes, post pandemic. They think that churches should use digital resources for gathering their people together after the pandemic as well. Number four, they say either hybrid. So both a digital and a physical or a primarily digital church will best fit their lifestyle after the pandemic. And they're open to attending new kinds of online gatherings that are unfamiliar. \n\nNick Clason (10:07):\nSo like we said, this is the type of, I feel like, I mean, you're millennial, I'm a millennial. Like these are things that like both you and I would hold as values, like having, having an option to attend something. Like, I guess the starkest picture I have of it. Matt is a couple weeks ago in our youth ministry. I was in the room. Um, and we were meeting in the room with our teenagers and leaders. And um, one of my leaders had a question about an event coming up and rather than her tracking me down, uh, she pulled up our website to try and find an answer to it. Um, and she, but she couldn't. And so we're in the room and she's on her online device trying to figure it out. And she's trying to, she's trying to get answers to it until finally she's like, Hey, like she's flagged me down as I was walking by. \n\nNick Clason (10:57):\nAnd she's like, I can't find the answer to it. And I was like, oh, well that's cuz we didn't put it on there. Um, so that's our fault, but I just, again, right. Like that's an example right there of where digital meets physical. Like that's the type of world that we're living in. And I don't think that in the church in general, I don't think we're thinking about it often in that type of way. I think we're like trying to replicate a physical expression onto digital mm-hmm  and I don't know, I, I do think that people are tired of that post COVID, but I do think that there are other avenues or other, um, other ways that people can try, uh, that churches can try to enter into that kind of hybrid space. So mm-hmm  um, and another thing I thought was interesting, I'll read through these and then wanna kind of chat and just pick your brain as, yeah. \n\nNick Clason (11:43):\nThese, these are some of the options, um, of things that people thought could be like a, a digital expression or like a hybrid version. Right? So teaching slash preaching, one-on-one prayer, small groups, all of this in like the hybrid space, worship, prayer visitation, confession children's ministry, youth ministry, adult ministry, the number one option on there was teaching and preaching. And I find that so interesting that that was the thing that, that people thought was the number one option, um, of them to be able to, uh, experience something digitally mm-hmm . So for some reason I said this to you the other day. So for some reason in the church, the, the, we determined the most effective way to communicate theological truth was through a pastor preaching in a pulpit mm-hmm , that's no longer the most effective way. And I think for a lot of us in church, like that's a little bit of a terrifying proposition, cuz that, that means we're getting rid of something that is age old and, and someone we've been doing for years. And I'm, I'm not, I'm not even sure I necessarily want to do that either. But the fact is like, we, we now have the internet, we now have podcasts. We now have all kinds of other ways that we can communicate theological truths. So what are some of those ways that you could see the church stepping in to sort of that hybrid space and some of those, you know, arenas. Cause I think if, if you're the average person listening to this, you're like, okay, all these thoughts sound great, but like what should I do? \n\nMatthew Johnson (13:21):\nYeah. Where do I, where do I start at? Yeah. So a big thing I even wanna highlight is this is just church adults that are saying this, so this \n\nNick Clason (13:29):\nThat's \n\nMatthew Johnson (13:29):\nGood point. Yeah. This isn't even like our agnostic, the atheist, the spiritually questioning people at all. This is just your people that are in your congregation right now are saying they need this mm-hmm  um, so when I, uh, some good examples of some easy things that you can start doing today, um, that do that, don't take a lot of time and if you wanna, they can grow and they, they can be a good foundation building block for you. So, uh, first of all, teaching and preaching with record, just throw a camera up, record, whatever you're teaching your preaching is honestly. Um, we do know if you're trying to reach your church. People like honestly, all you could do is just throw that as an audio and make that a podcast and put that on your website and say, Hey, here's pastor bills or, uh, you know, pastor Toms, you know, sermon from this last week or whatever, something super easy that you guys can start creating the digital presence. \n\nMatthew Johnson (14:34):\nBut some other easy stuff is like, just create a Facebook group for your church. Um, just, uh, or if you have like multiple different ministries in your church, create Facebook groups for all of them, invite your volunteers into there, invite the people that, you know, wanna be involved with those groups and start cultivating those relationships in a setting that is designed for that. And, uh, you're gonna realize most people, especially, uh, higher millennial up are gonna be very open to going into those Facebook groups. Now, when you're trying to hit gen Z and stuff, you're gonna have to get a little more creative with what your digital presence looks like. Um, cuz we know, first of all, they're slowly going off of Instagram. We know they're not really involved on Facebook anymore. And really the world that's they're they're in is like TikTok and Snapchat mm-hmm  um, and those avenues are just vastly different, but I mean download TikTok and start making some fun videos. If you fill up to it, uh, there's some easy wins that you could start doing right now. And then if you really wanna start like strategizing, okay, what can we do? Um, as a church here is like digitally, uh, do you have a church bulletin that you give out every week that you're still printing, make that digital,  just put that online. You can still have it physical, but give a digital option for it. Um, yeah, \n\nNick Clason (15:58):\nAt least let the people be able to find it on Tuesday night. Exactly. If they have a question about the, the Wednesday event coming up tomorrow, \nMatthew Johnson (16:05):\nExactly like have, have all that in mind for any resources you're making and I guarantee you're making this stuff on your computer, so just upload it digitally instead of printing it and make a easy avenue for people to access that stuff. So, um, those are some quick easy wins. And then if we wanna get more complex, you know, there's thousands and thousands of things we can \n\nNick Clason (16:29):\nStart to do. Yeah. Well, I mean I'm thinking, right. So if in this list here that I read already teaching preaching 1 0 1 small groups, uh, 1 0 1 prayer, small groups, worship visitation, confession children's youth adult ministry, the number one option out of that was teaching. Yeah. So we can deliver, um, our teaching yes. On a Sunday morning in a large group gathering of some sort, but both through, like you're saying ripping down audio, maybe throwing up a camera and creating it, uh, a video to put on YouTube. We can take that content though and repurpose it. And so, especially as we're talking gen Z, um, and millennials, uh, you know, I remember you telling me the other day, like everything on Instagram and Facebook is trending towards Instagram, uh, and Facebook reals. Yeah. Because they're trying to keep up with TikTok. Yep. And so this short form video is kind of king right now, at least at the time of this recording. \n\nNick Clason (17:27):\nAnd yeah, we in the church are in the business of content creation. We create content every single week. So what if we just took and parsed out elements of our sermon from Sunday morning and just shot that in some sort of short form video content, like either leading up to the sermon or, uh, coming after the sermon, operating as some sort of like recap or something and just shooting it in with a little bit of a different mindset, same content, take all your study, everything you did, all the passages that you studied and did exegesis on. And then just bring that into like a one minute short form video and start flooding some of those places. I think that's a way that you can, you can take your digital or I'm sorry, your physical expression and bring it out into a digital world and kind of lean into that. That hybridness would you, what do you think about that? \n\nMatthew Johnson (18:22):\nOh, I can't agree more and even speed of short term content, Instagram believes in it so much that they literally, this week as we're recording this updated Instagram, that every video is now real. So they have said, \n\nNick Clason (18:36):\nI saw that yesterday. Yeah. I, I saw, I was like what? That's a real, yeah. \n\nMatthew Johnson (18:39):\nYeah. So they're, they're saying this is where we're headed and it's to compete with TikTok. Um, so yeah, take your teaching and your preaching and just splice that up into some one minute service, uh, one minute clips and stuff. And let me talk, it's super easy to be able to do that. Um, I mean you can do that an I movie that's already on your iPhone or you can download a free video software, like black magic that is very easy to do on, I know it's a crazy name, black magic, but don't get scared by it. It's just a company and, uh, you can, uh, you know, start cutting up video today and honestly start, uh, growing your digital presence there, um, very easily. \n\nNick Clason (19:23):\nSo you, yeah, so you can either record your sermon and take clips off of that. Um, but I, I personally think if you don't, you know, if you don't have the technology for that, you don't have a camera set in the back of the room yet, and you're just starting in this, like all start recording audio, like the best camera that you have access to is the one in your pocket. Yep. You know, the, the, the, the phone now they say has more computing power than the computer that landed us on the moon. Oh yeah. Uh, back with NASA and, and Armstrong and everything like that. So just get your phone out and record short five short form videos as like, just snippets of your sermon, you know? Yep. And the difference, you know, Matt, like I was telling, I was talking about this last week with some of our team, like the difference between a sermon and a sermon. \n\nNick Clason (20:08):\nYou keep, you kind of build to like a climax and then you like have like a grand reveal at the end. Um, uh, social media is different. Like you gotta hit, you gotta hit your, your topics straight away. Um, and not, not hold it back. And so for preachers, sometimes it's a little bit of a different, uh, philosophy, right. But if you get on TikTok and you start exploring, you'll learn kind of that archetype pretty fast, you know? Yeah. That's anyone who's good and performing well on there. They're probably using that, that strategy. Yep. So have a compelling hook, um, and have some compelling text there. That's gonna stop the scroll because what, like, what's the average watch time on TikTok, \n\nMatthew Johnson (20:50):\nLike right now. \n\nNick Clason (20:52):\nYeah. I don't know. Like it's, it feels like if it's not good, you're just gonna swipe right. Past it to the next \n\nMatthew Johnson (20:56):\nThing about, yeah. I mean, usually the average watch time is about seven seconds, which is why TikTok seven, second videos typically get pushed higher in their algorithm. \n\nNick Clason (21:05):\nYeah. And even as a church, you can even take some sermon content and put that in a seven second video. Right. Like you can, you can do one of those videos that has like way too much text to read in seven seconds. And so it's gonna force people to rewatch it, which is also gonna tell the algorithm like, Hey, this is a good video show this to more people. \n\nMatthew Johnson (21:25):\nYes. Yep. And something else that's super important about that short form content right now is the fact of how digestible it is. Yeah. So when you're reaching millennial and gen Z and we're, let's think of like youth leaders, you're mostly gonna be reaching you to gen Z right now. Um, you're going, they're gonna want that short, digestible content that they can share with other people, or they don't have to think wrong about at all. So that content doesn't have to be the super polished piece. Mm-hmm  I, I want to like, make sure that we're pretty clear about that. Like if you look at YouTube, um, and what people are watching, like most of these guys are just, you know, taking their iPhone and they're recording themselves and then they post it and it's get millions of views now. So, uh, that as long as the content is solid and it's short and digestible, you're gonna be totally fine. \n\nNick Clason (22:23):\nYeah. And I, I think that's the piece that, that also, so, you know, number one, we are content creators by nature in the church. And then number two, uh, the level of Polish, uh, has really diminished. In fact, I think some, some things that are so polished are sometimes a little bit of a turnoff mm-hmm  to gen Z and millennials. And so both of those things bode well for you and I, because I don't need a several thousand dollars camera aside from the one that's already, probably on my phone. Right. Yeah. And I don't, I don't need to re like, gosh, man, I can't imagine if I was like a washer and dryer company trying to do social media. Like, what would I do? But I'm a church. Like I have, I have hundreds and thousands of pieces of content on my hard drive right now of old sermons. I've preached, like I can dust those off and I can turn those into short form video content and use it as a way to, you know, to reach people. So, yeah. Um, and it's not even, it's not even bad, like, it's, there's a lot of like serious or like thought provoking things on TikTok. It's not just dancing and, and trend videos. Like those things are on there for sure. But you know, like you can, you can, uh, find an audience there on, on TikTok, super easy by doing some type of stuff. \n\nMatthew Johnson (23:42):\nSo, absolutely. Yeah. \n\nNick Clason (23:44):\nSo, um, if, if Matt, if, um, you were someone's, um, marketing consultant and they were saying, Hey, we have nothing. You know, we don't even record our sermons. We don't have a camera in the back of the room. Um, what are the, what was be three to five things that within the next like month, you could see a church maybe start to start to take steps towards, to enter more into this hybrid world to reach millennials and gen Z. \n\nMatthew Johnson (24:10):\nOh yeah. So let's see, you have no digital presence at all. You're a church of, you know, 300, let's say a hundred. Yeah. Small plant. Um, just getting going. Uh, I was actually just talking to a church that has 50 in Denver. Um, and, uh, some of the stuff I would tell you is, okay, so create a Facebook page, start there, get a Facebook page going and a Facebook group going for your church. And just, \n\nNick Clason (24:38):\nAnd by the page, you mean the, like the business, the thing so that you could be able to run ads off that if you wanted to \n\nMatthew Johnson (24:45):\nYeah. Yeah. Creative Facebook business page, um, for your church, that is just a place that people can come like and make comments and you can start posting content on. So Sunday morning, pull out your phone, take a photo of the outside of your building and just say, come join us and give me the service times or whatever, like start, just start, um, pushing stuff on to digital platforms. And I also say create a Facebook group. Um, whatever that group looks like for you, I would really strategize and think about what you're trying to do with it. Um, don't just create a Facebook group just cuz oh, you know, these guys are telling me to create a Facebook group, like think about what that group should be, but really that group should be a place that your community can come together and start talking to each other. And there's not a lot of work you have to do for that. You create the Facebook group, you come in and put a post and let people facilitate those conversations. And if it gets, uh, little rowdy or crazy, you can start, you know, facilitating it. But I highly doubt that's gonna happen as you're getting going. Um, \n\nNick Clason (25:46):\nWell, and you can even do like, and like you're saying like strategize, right? So you can be like, okay, every Monday we're gonna post like the, the song set from Sunday or something like that. Exactly. And then every, every Wednesday we're gonna do a Facebook live at noon and the pastor's gonna jump on and do a devotional. Then every Friday we're gonna do like a funny Friday and we're gonna post like a meme or something like that. Exactly. It can be that skeleton of a, a strategy because in a group you're hoping that everyone else kind of drives the conversation. And so you don't even really unlike Instagram or unlike TikTok, where you have to continually kind of feed the content yep. A group you can let the other people be like, be creating that \n\nMatthew Johnson (26:24):\nAbsolutely like post post questions. Like what can we be praying for you for this week? Uh, what's going on in the community this week? Is there any volunteer opportunities like really get that conversation, just going, just spark the conversation and sit back and let everyone go. Um, \n\nNick Clason (26:39):\nOkay. So get on Facebook, \n\nMatthew Johnson (26:40):\nGet on Facebook. Yep. And then, uh, another great thing is to start, like we said, making short term video, short term video content, and I'm, if you don't have a smartphone, which there's probably not a lot of us out here, that'd be listening to this podcast right now that don't have a smartphone. Um, so pull out your smartphone, take your sermon notes that just look at your sermon notes and find the minute chunks in there that you like and record that real quick vertical. Just shoot it vertical, throw it on your Facebook. Um, you can from Facebook post it strike to Instagram. Mm-hmm  and there's not a lot of work there for you and that's gonna start getting your digital presence up too. And I, what I say is like, find those minute chunks, or even if you are like, you, you could speak into this more too, Nick, cuz you're obviously a pastor, but like, you know, you write your sermon and you go, okay, I know I'm gonna summarize this in a minute. I have my synopsis of what this is like record that though that on camera. \n\nNick Clason (27:45):\nUm, yeah, honestly, I'm like it's, it's, , it's a little bit of a bummer how I can like preach a message for 30 minutes and then I can take my outline and basically summarize it in five minutes and do a five part series on TikTok. And I'm like, oh, what was I doing up there for 30 minutes? \n\nMatthew Johnson (28:03):\nYou just have more stories of illustrations and \n\nNick Clason (28:06):\nYou. Exactly. And then the other thing you'd say is try and start recording your, your audio so that you can have a audio podcast. Would that be one of your things or is that not even as high on the list for \n\nMatthew Johnson (28:18):\nYou? Um, \n\nMatthew Johnson (28:21):\nSo the thing is, is if you have a audio set up at all at your church, so usually you, you know, it could be the most basic soundboard in the world, which you probably have right now you can throw an SD card and their press record while you're on stage. So I would say, yeah, go ahead and make your audio content a podcast right now, as long as you have that soundboard. Um, but I'm, if you have a mic set, as long as you're not, you know, using a mic, like a karaoke mic, you should be able to do that, but don't go buy new equipment yet until you're ready for that next step. Cuz here's what happened during the pandemic and all these guys I talked to as I was consulting with churches and figuring out how to help them go digital or okay, I'm gonna go buy these three Sony cameras. \n\nMatthew Johnson (29:07):\nWe're gonna have this three camera set up. Uh, we're gonna have some students in the back, you know, try to figure out what we're doing. Hey, uh, Matt, what is all the equipment I need? And my answer always was like, first of all, okay, if you had the budget for equipment, let's talk, but don't go get the top tier of anything. You don't know where this is headed for you guys. So yeah. Tweak your time. Um, and really have a figure out that strategy, not just the, oh, everyone's doing this, so I need to do this before you go do it. So, um, yeah, get that podcast going, uh, the audio for that podcast or whatever that looks like for your congregation or your group going, that's gonna help you digitally. Um, and then, you know, another easy thing to do is, like I said, you know, post that short term content on like, uh, Instagram and Facebook. Like if you are already starting to post social and stuff, like start posting doesn't necessarily like not graphics per se, but like just take a photo outside and go, how can I be praying through this week? \n\nNick Clason (30:14):\nYeah. \n\nMatthew Johnson (30:15):\nOr, uh, take a photo of worship this week and go, Hey, what worship songs would you wanna see this? You know, this semester or whatever, like you can start asking those questions that are related to those options that you were talking about earlier. So, um, you can really start figuring out what it is that people are looking for with your group. \n\nNick Clason (30:35):\nYeah, well like we recently doubled down in our student ministry on, on TikTok and on reels. Um, and we actually pulled back on some of the more formal, uh, or traditional styles of posting like on Instagram or whatever. Yeah. And we just used, uh, we're just using our short form video content sort of supplement in those areas. So for example, like I was trying to post a story a day and I was trying to post something on the Instagram feed a day and I scaled those back cuz I saw those starting to underperform a little bit mm-hmm  um, but I saw our reels and our TikTok content starting to skyrocket. And so I was like, all right, instead of five things a day or five things a week on the feed, let's just move it down to three, make it really quality content, like get a nice photo. \n\nNick Clason (31:23):\nUm, and then the rest, um, of everything and just throw, throw that short form video content. So again, like we were saying, depending on when you're listening to this at the time of the recording like that right now is everything. Yeah. And the beautiful thing is that doesn't require a lot of, you know, like software knowhow, like you can edit right in the app, like TikTok has a decent editor. So does reels, like you don't have to have Adobe premiere pro or any video skills. And like you said, you have, you have the ability to just shoot that kind of raw on the cell phone. That's sitting already in your pocket. So yeah. And what was that back to podcasting? What's that HubSpot stat? You said about uh, uh, the average adult and podcast. \n\nMatthew Johnson (32:10):\nYeah. Listenership. Yeah. I think it's 84% of people listen to eight hours of podcast a week. And I know I'm one of those guys, like, you know, I've, I've always listened to podcast. You don't even realize how much is I listen to when I run, I listen to, when I drive, I listen to it. When I'm cooking, I listen to it when I'm doing housework, like I'm always listening to, you know, my podcast. So, um, you wanna be where people are. So as you start seeing where your people are, know that to go for them and you're gonna hear people go, well, I don't listen to podcasts. Remember we are, we're here talking about millennial and gen Z. They listen to podcasts.  yeah, I promise so \n\nNick Clason (32:51):\nWell, I think that's a great way to put the, I think great way to end it. You said go where people are, cuz that's what this is about. And if we look, if we pull this all the way back from, from the great commission of Jesus, which is to go out and make disciples of all nations like it, when, when we dovetail that off of the acts one eight, uh, commission, where he says, you'll be my witnesses in Jerusalem, Judea Samaria, and then ultimately to the ends of the earth, it's this ripple effect. But it starts where you are. So find where the people are. Yeah. There's, there's a quote that said theology is all the more important today because there are so many messages being delivered into your home that you need to be able to determine then what is actually true?  that quote came from CS Lewis in the 1950s. \n\nNick Clason (33:37):\nYeah. When the advent of television was coming into the, to the American and, and world's home, right? Imagine the, the importance of that same idea, that same quote now with not only television, but internet, YouTube, TikTok, cell phones, advertising, all the things like that. Like the, the time is now like the amount of untruth that's out there. And so the world needs you, the world needs your church and your people and millennials and gen Z. Like they, they do, I, what I've seen as a youth pastor, they do care about spiritual stuff. Oh yeah. They just don't think the church wants to talk about the spiritual stuff that matters to them. Yeah. So don't be afraid to Wade into that space because oh yeah. Because relationship equals influence and so you can help to start build that through, uh, some of your digital channels. \n\nMatthew Johnson (34:30):\nMm-hmm  yep. Totally agree. \n\nNick Clason (34:33):\nAll right. Well I think that'll do it for us, uh, today. Any, any final thoughts, Matt? \n\nMatthew Johnson (34:39):\nNo, just go get it and just start, you know? Yeah. Go, just start. Um, your digital presence. That's all I can say. Like that's the thing that we, we can sit here and talk to strategize, but just go shoot your first video. Go create your Facebook or whatever that looks like. Just take that first step. You guys got this. \n\nNick Clason (34:56):\nYeah. Well, Hey forever. You update on this. Follow us on Twitter at hybrid ministry, uh, website is hybrid ministry.xyz because of course.com was taken and uh, and uh, yeah. Be sure to subscribe, share it with friends. And uh, we'll talk to you guys next time. \n\nMatthew Johnson (35:14):\nHey, thanks guys.","content_html":"\u003cp\u003eMillennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry?\u003c/p\u003e\n\n\u003cp\u003eFollow along on twitter - twitter.com/hybridministry\u003c/p\u003e\n\n\u003cp\u003eOr find full transcripts and show notes at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTIMECODES\u003c/strong\u003e\u003cbr\u003e\n00:00-0:58 – Intro\u003cbr\u003e\n0:58-3:35 - Does Digital Ministry matter post-covid?\u003cbr\u003e\n3:36-7:09 - What could a Hybrid Model even look like?\u003cbr\u003e\n7:09-9:09 - The faltering faith of younger generations\u003cbr\u003e\n9:09-13:43 - Inspecting Digital openness amongst Church attenders\u003cbr\u003e\n13:43-16:29 - How to get started in the Digital Space\u003cbr\u003e\n16:29-18:24 - How to expand teaching and preaching into the digital space\u003cbr\u003e\n18:24-20:00 - The future of short-form video content\u003cbr\u003e\n20:00-21:24 - The difference between a sermon and teaching online\u003cbr\u003e\n21:24-22:23 - Short-form content is very digestible\u003cbr\u003e\n22:23-23:44 - The advantage we have as church leaders in the digital space\u003cbr\u003e\n23:44-32:50 - How to get started\u003cbr\u003e\n32:51-35:28 - Fulfilling the Great Commission through Digital means\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSCRIPT\u003c/strong\u003e\u003cbr\u003e\nNick Clason (00:00):\u003cbr\u003e\nYears ago, right? Uh, so 22. Yeah. Wow \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:05):\u003cbr\u003e\nMan. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:05):\u003cbr\u003e\nAnd I didn\u0026#39;t do the beard, right? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:07):\u003cbr\u003e\nYeah. You were doing the chin strap back then. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:09):\u003cbr\u003e\nYeah, I had that for oh gosh. And it was like, not very much. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:13):\u003cbr\u003e\n\u003claugh\u003e no, \u003claugh\u003e, it\u0026#39;s like just subtle it up. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:19):\u003cbr\u003e\nYeah. And now I\u0026#39;ve got this gigantic thing. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:23):\u003cbr\u003e\nI love it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:25):\u003cbr\u003e\nWell, Hey everyone. Welcome to hybrid ministry podcast. On today\u0026#39;s episode, we are gonna talk about how your church can reach gen Z and millennials here in 2022. Um, I\u0026#39;m your host, Nick Clason, along here with my friend, Matt Johnson, Matt, how you doing? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:43):\u003cbr\u003e\nDoing right? It\u0026#39;s uh, a little early. I see the sun rising right now of the sky, but it\u0026#39;s actually very peaceful and I\u0026#39;m loving it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:51):\u003cbr\u003e\nYeah. You have coffee going yet or did you just, yeah. Okay. Smart. Smart. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:55):\u003cbr\u003e\nGot some cold brew right here. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:57):\u003cbr\u003e\nNice. Okay. So, uh, I wanna talk about this idea of hybrid, you know, and, uh, like, like we said, in the pilot, there\u0026#39;s a lot of, there\u0026#39;s a lot of thought. I think amongst church leaders about, um, digital being kind of pitted against physical, um, and Barna actually came out with the study recently. I\u0026#39;m sure you\u0026#39;ve seen this because you\u0026#39;re the one who told me to look at it. \u003claugh\u003e uh, that said, um, a solely digital church expression is wanted by only about 9% of Christians. So, um, when you read that, do you feel like that\u0026#39;s a, do you feel like that is a push towards the, the physical expression? Like what would be your response to that? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (01:40):\u003cbr\u003e\nYeah, when I read that, it there\u0026#39;s, I think there\u0026#39;s a lot there in this study that Barnett did, but specifically this stat, what stood out the most about it is that when COVID happened, the answer was immediately, well, everything has to go a hundred percent digital or we\u0026#39;re staying a hundred percent physical. There was no conversation about an in between at all. And you rooted uprooted people from their, you know, their daily lives, their weekly habits of every Sunday morning, I wake up and I, you know, go to my local church down the street or whatever to, okay. I gotta sit in my living room and watch church. And there\u0026#39;s a huge disconnect that you started feeling with that. So, um, I think that\u0026#39;s why digital church is drastically dropped and you can kind of see those numbers at, in the church in general. Um, and I mean, the stats says it all only 9% of, you know, Christians want only digital, which is not very high when you look at, you know, Christian numbers. So, um, but what it does say is there\u0026#39;s still people that want that. So that\u0026#39;s something we have to also keep in mind as we go forward. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (02:54):\u003cbr\u003e\nYeah. And if you, if you read on it actually says, um, so only 9% say they, they only that, and I think that that word only is what\u0026#39;s key there. Right. Because it says one third express that some sort of hybrid option would suit them. Well. Yeah. So that\u0026#39;s, that\u0026#39;s 33%. Right. And then as you, as you inspect deeper into the generational gaps, millennials and gen Z are just as likely to choose a hybrid option as they are to choose a physical option. So 40 versus 42%. So like that, and that\u0026#39;s the wave of the future, right? Yep. So, so what in your mind, like, what does, what, what does a hybrid option even look like? Or do we know, or do we know yet? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (03:40):\u003cbr\u003e\nI don\u0026#39;t think we have so a solid answer, but I think we have a lot of, um, balls rolling at different churches around the nation and you can kind of start seeing what a hybrid option looks like. So, uh, a good example, some of good examples that you could think of that. I mean, everyone talks about life. Church, life church is a great digital presence. Mm-hmm, \u003caffirmative\u003e, you know, they\u0026#39;re live online. I mean, pretty much every time I go to their website, this says we\u0026#39;re live right now. So \u003claugh\u003e, um, which is honestly why, uh, life church has probably been able to hit the millennial demographic better than most big mega churches have been able to. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (04:23):\u003cbr\u003e\nInteresting because they have had that option where, Hey, I can go to church. Um, life church has locations everywhere now, but also I can just watch online. And that\u0026#39;s the key to this. What we\u0026#39;re talking about is like reaching these younger people. So even millennials who we are starting to see have kind of been a forgotten generation when it comes to the Christian world, the gen Z, who, um, we\u0026#39;re starting to realize are going to be forgotten. And we have no idea how to talk to gen Z. Uh, how do we get these younger people involved with church as much as they are involved with other aspects of their life. Um, and if we can have that hybrid option, which really in my mind, we need to have an offering that they can do as much as possible as they can in the digital realm of your church, but have the reliability of coming to the church for all the major stuff. So crisises, um, community questions, mm-hmm, \u003caffirmative\u003e, uh, like, uh, conversations. Cause we know, especially you being a pastor, you know, you can have a way better conversation with somebody if they come have a coffee with you, then if they just tweet at you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:49):\u003cbr\u003e\nYeah, for sure. So, well, and, and a step that you always remind me of is 51% of gen Z have said that they prefer online only as a discipleship option. Yep. And that\u0026#39;s literally half can\u0026#39;t get more. Yeah. I mean it\u0026#39;s a little more than half, but so it\u0026#39;s like, that is important and that that\u0026#39;s half of our demographic. And so if we, as a church for sake, uh, any form or any sort of digital, uh, we\u0026#39;re missing half of a generation based on what they say that they want. Yep. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (06:22):\u003cbr\u003e\nAnd so we gotta, we can, we don\u0026#39;t have to do that. We don\u0026#39;t have to pursue after that, but we just have to know what the cost of that is gonna be. And the, I, I just think that the church is in a spot where they\u0026#39;re the church being the capital C church, like in person, church, attendance trends are different and I get it cuz digital costs money. And so with attendance, a lot of times follows money. And so you gotta make sure that you have what it takes to, to staff towards these things and to pay for these things and have the budget for these things. Right. But yep. But uh, if we don\u0026#39;t, we\u0026#39;re just gonna continue to reach people as they are aging, older and older as gen Z, millennials are finding their worth meaning and value over on TikTok or on YouTube. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (07:10):\u003cbr\u003e\nYeah, exactly. And I mean, you can already see this trend of the younger generation\u0026#39;s faith faltering drastically, like the Gallup study that you and I just talked about where, you know, uh, we went from 78% of 18 to 35 year olds had faith in God to now we\u0026#39;re down to 68% and that\u0026#39;s in what, six years. So that is, um, crazy, crazy aspect that we\u0026#39;re not thinking about. And I\u0026#39;m telling you, um, we can keep doing church the way we\u0026#39;ve always done it, but the church is just gonna consistently be behind. And there\u0026#39;s the running joke in the church world. And the church world is always five years late. You know, we always, you know, oh yeah, we\u0026#39;re finally gonna add a guitar on stage. And everyone\u0026#39;s like, well, rock music been around for 15 years. So, um, that\u0026#39;s just the running church joke. We\u0026#39;re a little slower to adapt, but we can\u0026#39;t be slow to adapt in this climate because every day that we take our time on adapting is faith is all deteriorating. Hmm. So that\u0026#39;s something we gotta keep in mind. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:20):\u003cbr\u003e\nWell, and I, and you know, I wanna be clear like you and I like, we\u0026#39;re not people that are like over here trying to like crap on the church. Like, oh, we love the church and \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (08:29):\u003cbr\u003e\nYeah. We work at a church, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (08:31):\u003cbr\u003e\nYeah. And we think that the church is like, I believe that Jesus made the church, his primary number one, uh, right. Yeah. Way to way to reach the world, you know? So like I think there\u0026#39;s good things out there. I think there\u0026#39;s good para church type ministries. Good, good people like on TikTok and YouTube trying to do things, but like the church should enter into this space, you know, and not just leave it up for some 15 year old influencer, you \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (08:56):\u003cbr\u003e\nKnow? Exactly. Yep. Yeah. The church is not going anywhere. I wanna be clear about that. Like the church is solid, we\u0026#39;re strong, it\u0026#39;s the church just needs a little bit of a, a shift in, you know, it\u0026#39;s something that everyone is talking about currently. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (09:09):\u003cbr\u003e\nSo, so Barnett had an interesting thing in their study, um, and they called it digital openness. So that\u0026#39;s church adults who were defined as having digital openness. And so these are sort of the five kind markers of that. So I just wanna run through them. And then when you, and I can kind of think about, \u0026#39;em talk about \u0026#39;em the first one is, um, uh, a church adult with digital openness sees the value of attending an online church service. Um, they also think that churches should use digital resources for spiritual formation or discipleship purposes, post pandemic. They think that churches should use digital resources for gathering their people together after the pandemic as well. Number four, they say either hybrid. So both a digital and a physical or a primarily digital church will best fit their lifestyle after the pandemic. And they\u0026#39;re open to attending new kinds of online gatherings that are unfamiliar. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:07):\u003cbr\u003e\nSo like we said, this is the type of, I feel like, I mean, you\u0026#39;re millennial, I\u0026#39;m a millennial. Like these are things that like both you and I would hold as values, like having, having an option to attend something. Like, I guess the starkest picture I have of it. Matt is a couple weeks ago in our youth ministry. I was in the room. Um, and we were meeting in the room with our teenagers and leaders. And um, one of my leaders had a question about an event coming up and rather than her tracking me down, uh, she pulled up our website to try and find an answer to it. Um, and she, but she couldn\u0026#39;t. And so we\u0026#39;re in the room and she\u0026#39;s on her online device trying to figure it out. And she\u0026#39;s trying to, she\u0026#39;s trying to get answers to it until finally she\u0026#39;s like, Hey, like she\u0026#39;s flagged me down as I was walking by. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (10:57):\u003cbr\u003e\nAnd she\u0026#39;s like, I can\u0026#39;t find the answer to it. And I was like, oh, well that\u0026#39;s cuz we didn\u0026#39;t put it on there. Um, so that\u0026#39;s our fault, but I just, again, right. Like that\u0026#39;s an example right there of where digital meets physical. Like that\u0026#39;s the type of world that we\u0026#39;re living in. And I don\u0026#39;t think that in the church in general, I don\u0026#39;t think we\u0026#39;re thinking about it often in that type of way. I think we\u0026#39;re like trying to replicate a physical expression onto digital mm-hmm \u003caffirmative\u003e and I don\u0026#39;t know, I, I do think that people are tired of that post COVID, but I do think that there are other avenues or other, um, other ways that people can try, uh, that churches can try to enter into that kind of hybrid space. So mm-hmm \u003caffirmative\u003e um, and another thing I thought was interesting, I\u0026#39;ll read through these and then wanna kind of chat and just pick your brain as, yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (11:43):\u003cbr\u003e\nThese, these are some of the options, um, of things that people thought could be like a, a digital expression or like a hybrid version. Right? So teaching slash preaching, one-on-one prayer, small groups, all of this in like the hybrid space, worship, prayer visitation, confession children\u0026#39;s ministry, youth ministry, adult ministry, the number one option on there was teaching and preaching. And I find that so interesting that that was the thing that, that people thought was the number one option, um, of them to be able to, uh, experience something digitally mm-hmm \u003caffirmative\u003e. So for some reason I said this to you the other day. So for some reason in the church, the, the, we determined the most effective way to communicate theological truth was through a pastor preaching in a pulpit mm-hmm \u003caffirmative\u003e, that\u0026#39;s no longer the most effective way. And I think for a lot of us in church, like that\u0026#39;s a little bit of a terrifying proposition, cuz that, that means we\u0026#39;re getting rid of something that is age old and, and someone we\u0026#39;ve been doing for years. And I\u0026#39;m, I\u0026#39;m not, I\u0026#39;m not even sure I necessarily want to do that either. But the fact is like, we, we now have the internet, we now have podcasts. We now have all kinds of other ways that we can communicate theological truths. So what are some of those ways that you could see the church stepping in to sort of that hybrid space and some of those, you know, arenas. Cause I think if, if you\u0026#39;re the average person listening to this, you\u0026#39;re like, okay, all these thoughts sound great, but like what should I do? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (13:21):\u003cbr\u003e\nYeah. Where do I, where do I start at? Yeah. So a big thing I even wanna highlight is this is just church adults that are saying this, so this \u003c/p\u003e\n\n\u003cp\u003eNick Clason (13:29):\u003cbr\u003e\nThat\u0026#39;s \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (13:29):\u003cbr\u003e\nGood point. Yeah. This isn\u0026#39;t even like our agnostic, the atheist, the spiritually questioning people at all. This is just your people that are in your congregation right now are saying they need this mm-hmm \u003caffirmative\u003e um, so when I, uh, some good examples of some easy things that you can start doing today, um, that do that, don\u0026#39;t take a lot of time and if you wanna, they can grow and they, they can be a good foundation building block for you. So, uh, first of all, teaching and preaching with record, just throw a camera up, record, whatever you\u0026#39;re teaching your preaching is honestly. Um, we do know if you\u0026#39;re trying to reach your church. People like honestly, all you could do is just throw that as an audio and make that a podcast and put that on your website and say, Hey, here\u0026#39;s pastor bills or, uh, you know, pastor Toms, you know, sermon from this last week or whatever, something super easy that you guys can start creating the digital presence. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (14:34):\u003cbr\u003e\nBut some other easy stuff is like, just create a Facebook group for your church. Um, just, uh, or if you have like multiple different ministries in your church, create Facebook groups for all of them, invite your volunteers into there, invite the people that, you know, wanna be involved with those groups and start cultivating those relationships in a setting that is designed for that. And, uh, you\u0026#39;re gonna realize most people, especially, uh, higher millennial up are gonna be very open to going into those Facebook groups. Now, when you\u0026#39;re trying to hit gen Z and stuff, you\u0026#39;re gonna have to get a little more creative with what your digital presence looks like. Um, cuz we know, first of all, they\u0026#39;re slowly going off of Instagram. We know they\u0026#39;re not really involved on Facebook anymore. And really the world that\u0026#39;s they\u0026#39;re they\u0026#39;re in is like TikTok and Snapchat mm-hmm \u003caffirmative\u003e um, and those avenues are just vastly different, but I mean download TikTok and start making some fun videos. If you fill up to it, uh, there\u0026#39;s some easy wins that you could start doing right now. And then if you really wanna start like strategizing, okay, what can we do? Um, as a church here is like digitally, uh, do you have a church bulletin that you give out every week that you\u0026#39;re still printing, make that digital, \u003claugh\u003e just put that online. You can still have it physical, but give a digital option for it. Um, yeah, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (15:58):\u003cbr\u003e\nAt least let the people be able to find it on Tuesday night. Exactly. If they have a question about the, the Wednesday event coming up tomorrow, \u003cbr\u003e\nMatthew Johnson (16:05):\u003cbr\u003e\nExactly like have, have all that in mind for any resources you\u0026#39;re making and I guarantee you\u0026#39;re making this stuff on your computer, so just upload it digitally instead of printing it and make a easy avenue for people to access that stuff. So, um, those are some quick easy wins. And then if we wanna get more complex, you know, there\u0026#39;s thousands and thousands of things we can \u003c/p\u003e\n\n\u003cp\u003eNick Clason (16:29):\u003cbr\u003e\nStart to do. Yeah. Well, I mean I\u0026#39;m thinking, right. So if in this list here that I read already teaching preaching 1 0 1 small groups, uh, 1 0 1 prayer, small groups, worship visitation, confession children\u0026#39;s youth adult ministry, the number one option out of that was teaching. Yeah. So we can deliver, um, our teaching yes. On a Sunday morning in a large group gathering of some sort, but both through, like you\u0026#39;re saying ripping down audio, maybe throwing up a camera and creating it, uh, a video to put on YouTube. We can take that content though and repurpose it. And so, especially as we\u0026#39;re talking gen Z, um, and millennials, uh, you know, I remember you telling me the other day, like everything on Instagram and Facebook is trending towards Instagram, uh, and Facebook reals. Yeah. Because they\u0026#39;re trying to keep up with TikTok. Yep. And so this short form video is kind of king right now, at least at the time of this recording. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (17:27):\u003cbr\u003e\nAnd yeah, we in the church are in the business of content creation. We create content every single week. So what if we just took and parsed out elements of our sermon from Sunday morning and just shot that in some sort of short form video content, like either leading up to the sermon or, uh, coming after the sermon, operating as some sort of like recap or something and just shooting it in with a little bit of a different mindset, same content, take all your study, everything you did, all the passages that you studied and did exegesis on. And then just bring that into like a one minute short form video and start flooding some of those places. I think that\u0026#39;s a way that you can, you can take your digital or I\u0026#39;m sorry, your physical expression and bring it out into a digital world and kind of lean into that. That hybridness would you, what do you think about that? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (18:22):\u003cbr\u003e\nOh, I can\u0026#39;t agree more and even speed of short term content, Instagram believes in it so much that they literally, this week as we\u0026#39;re recording this updated Instagram, that every video is now real. So they have said, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (18:36):\u003cbr\u003e\nI saw that yesterday. Yeah. I, I saw, I was like what? That\u0026#39;s a real, yeah. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (18:39):\u003cbr\u003e\nYeah. So they\u0026#39;re, they\u0026#39;re saying this is where we\u0026#39;re headed and it\u0026#39;s to compete with TikTok. Um, so yeah, take your teaching and your preaching and just splice that up into some one minute service, uh, one minute clips and stuff. And let me talk, it\u0026#39;s super easy to be able to do that. Um, I mean you can do that an I movie that\u0026#39;s already on your iPhone or you can download a free video software, like black magic that is very easy to do on, I know it\u0026#39;s a crazy name, black magic, but don\u0026#39;t get scared by it. It\u0026#39;s just a company and, uh, you can, uh, you know, start cutting up video today and honestly start, uh, growing your digital presence there, um, very easily. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (19:23):\u003cbr\u003e\nSo you, yeah, so you can either record your sermon and take clips off of that. Um, but I, I personally think if you don\u0026#39;t, you know, if you don\u0026#39;t have the technology for that, you don\u0026#39;t have a camera set in the back of the room yet, and you\u0026#39;re just starting in this, like all start recording audio, like the best camera that you have access to is the one in your pocket. Yep. You know, the, the, the, the phone now they say has more computing power than the computer that landed us on the moon. Oh yeah. Uh, back with NASA and, and Armstrong and everything like that. So just get your phone out and record short five short form videos as like, just snippets of your sermon, you know? Yep. And the difference, you know, Matt, like I was telling, I was talking about this last week with some of our team, like the difference between a sermon and a sermon. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:08):\u003cbr\u003e\nYou keep, you kind of build to like a climax and then you like have like a grand reveal at the end. Um, uh, social media is different. Like you gotta hit, you gotta hit your, your topics straight away. Um, and not, not hold it back. And so for preachers, sometimes it\u0026#39;s a little bit of a different, uh, philosophy, right. But if you get on TikTok and you start exploring, you\u0026#39;ll learn kind of that archetype pretty fast, you know? Yeah. That\u0026#39;s anyone who\u0026#39;s good and performing well on there. They\u0026#39;re probably using that, that strategy. Yep. So have a compelling hook, um, and have some compelling text there. That\u0026#39;s gonna stop the scroll because what, like, what\u0026#39;s the average watch time on TikTok, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (20:50):\u003cbr\u003e\nLike right now. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (20:52):\u003cbr\u003e\nYeah. I don\u0026#39;t know. Like it\u0026#39;s, it feels like if it\u0026#39;s not good, you\u0026#39;re just gonna swipe right. Past it to the next \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (20:56):\u003cbr\u003e\nThing about, yeah. I mean, usually the average watch time is about seven seconds, which is why TikTok seven, second videos typically get pushed higher in their algorithm. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (21:05):\u003cbr\u003e\nYeah. And even as a church, you can even take some sermon content and put that in a seven second video. Right. Like you can, you can do one of those videos that has like way too much text to read in seven seconds. And so it\u0026#39;s gonna force people to rewatch it, which is also gonna tell the algorithm like, Hey, this is a good video show this to more people. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (21:25):\u003cbr\u003e\nYes. Yep. And something else that\u0026#39;s super important about that short form content right now is the fact of how digestible it is. Yeah. So when you\u0026#39;re reaching millennial and gen Z and we\u0026#39;re, let\u0026#39;s think of like youth leaders, you\u0026#39;re mostly gonna be reaching you to gen Z right now. Um, you\u0026#39;re going, they\u0026#39;re gonna want that short, digestible content that they can share with other people, or they don\u0026#39;t have to think wrong about at all. So that content doesn\u0026#39;t have to be the super polished piece. Mm-hmm \u003caffirmative\u003e I, I want to like, make sure that we\u0026#39;re pretty clear about that. Like if you look at YouTube, um, and what people are watching, like most of these guys are just, you know, taking their iPhone and they\u0026#39;re recording themselves and then they post it and it\u0026#39;s get millions of views now. So, uh, that as long as the content is solid and it\u0026#39;s short and digestible, you\u0026#39;re gonna be totally fine. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (22:23):\u003cbr\u003e\nYeah. And I, I think that\u0026#39;s the piece that, that also, so, you know, number one, we are content creators by nature in the church. And then number two, uh, the level of Polish, uh, has really diminished. In fact, I think some, some things that are so polished are sometimes a little bit of a turnoff mm-hmm \u003caffirmative\u003e to gen Z and millennials. And so both of those things bode well for you and I, because I don\u0026#39;t need a several thousand dollars camera aside from the one that\u0026#39;s already, probably on my phone. Right. Yeah. And I don\u0026#39;t, I don\u0026#39;t need to re like, gosh, man, I can\u0026#39;t imagine if I was like a washer and dryer company trying to do social media. Like, what would I do? But I\u0026#39;m a church. Like I have, I have hundreds and thousands of pieces of content on my hard drive right now of old sermons. I\u0026#39;ve preached, like I can dust those off and I can turn those into short form video content and use it as a way to, you know, to reach people. So, yeah. Um, and it\u0026#39;s not even, it\u0026#39;s not even bad, like, it\u0026#39;s, there\u0026#39;s a lot of like serious or like thought provoking things on TikTok. It\u0026#39;s not just dancing and, and trend videos. Like those things are on there for sure. But you know, like you can, you can, uh, find an audience there on, on TikTok, super easy by doing some type of stuff. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (23:42):\u003cbr\u003e\nSo, absolutely. Yeah. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (23:44):\u003cbr\u003e\nSo, um, if, if Matt, if, um, you were someone\u0026#39;s, um, marketing consultant and they were saying, Hey, we have nothing. You know, we don\u0026#39;t even record our sermons. We don\u0026#39;t have a camera in the back of the room. Um, what are the, what was be three to five things that within the next like month, you could see a church maybe start to start to take steps towards, to enter more into this hybrid world to reach millennials and gen Z. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (24:10):\u003cbr\u003e\nOh yeah. So let\u0026#39;s see, you have no digital presence at all. You\u0026#39;re a church of, you know, 300, let\u0026#39;s say a hundred. Yeah. Small plant. Um, just getting going. Uh, I was actually just talking to a church that has 50 in Denver. Um, and, uh, some of the stuff I would tell you is, okay, so create a Facebook page, start there, get a Facebook page going and a Facebook group going for your church. And just, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (24:38):\u003cbr\u003e\nAnd by the page, you mean the, like the business, the thing so that you could be able to run ads off that if you wanted to \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (24:45):\u003cbr\u003e\nYeah. Yeah. Creative Facebook business page, um, for your church, that is just a place that people can come like and make comments and you can start posting content on. So Sunday morning, pull out your phone, take a photo of the outside of your building and just say, come join us and give me the service times or whatever, like start, just start, um, pushing stuff on to digital platforms. And I also say create a Facebook group. Um, whatever that group looks like for you, I would really strategize and think about what you\u0026#39;re trying to do with it. Um, don\u0026#39;t just create a Facebook group just cuz oh, you know, these guys are telling me to create a Facebook group, like think about what that group should be, but really that group should be a place that your community can come together and start talking to each other. And there\u0026#39;s not a lot of work you have to do for that. You create the Facebook group, you come in and put a post and let people facilitate those conversations. And if it gets, uh, little rowdy or crazy, you can start, you know, facilitating it. But I highly doubt that\u0026#39;s gonna happen as you\u0026#39;re getting going. Um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (25:46):\u003cbr\u003e\nWell, and you can even do like, and like you\u0026#39;re saying like strategize, right? So you can be like, okay, every Monday we\u0026#39;re gonna post like the, the song set from Sunday or something like that. Exactly. And then every, every Wednesday we\u0026#39;re gonna do a Facebook live at noon and the pastor\u0026#39;s gonna jump on and do a devotional. Then every Friday we\u0026#39;re gonna do like a funny Friday and we\u0026#39;re gonna post like a meme or something like that. Exactly. It can be that skeleton of a, a strategy because in a group you\u0026#39;re hoping that everyone else kind of drives the conversation. And so you don\u0026#39;t even really unlike Instagram or unlike TikTok, where you have to continually kind of feed the content yep. A group you can let the other people be like, be creating that \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (26:24):\u003cbr\u003e\nAbsolutely like post post questions. Like what can we be praying for you for this week? Uh, what\u0026#39;s going on in the community this week? Is there any volunteer opportunities like really get that conversation, just going, just spark the conversation and sit back and let everyone go. Um, \u003c/p\u003e\n\n\u003cp\u003eNick Clason (26:39):\u003cbr\u003e\nOkay. So get on Facebook, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (26:40):\u003cbr\u003e\nGet on Facebook. Yep. And then, uh, another great thing is to start, like we said, making short term video, short term video content, and I\u0026#39;m, if you don\u0026#39;t have a smartphone, which there\u0026#39;s probably not a lot of us out here, that\u0026#39;d be listening to this podcast right now that don\u0026#39;t have a smartphone. Um, so pull out your smartphone, take your sermon notes that just look at your sermon notes and find the minute chunks in there that you like and record that real quick vertical. Just shoot it vertical, throw it on your Facebook. Um, you can from Facebook post it strike to Instagram. Mm-hmm \u003caffirmative\u003e and there\u0026#39;s not a lot of work there for you and that\u0026#39;s gonna start getting your digital presence up too. And I, what I say is like, find those minute chunks, or even if you are like, you, you could speak into this more too, Nick, cuz you\u0026#39;re obviously a pastor, but like, you know, you write your sermon and you go, okay, I know I\u0026#39;m gonna summarize this in a minute. I have my synopsis of what this is like record that though that on camera. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (27:45):\u003cbr\u003e\nUm, yeah, honestly, I\u0026#39;m like it\u0026#39;s, it\u0026#39;s, \u003claugh\u003e, it\u0026#39;s a little bit of a bummer how I can like preach a message for 30 minutes and then I can take my outline and basically summarize it in five minutes and do a five part series on TikTok. And I\u0026#39;m like, oh, what was I doing up there for 30 minutes? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (28:03):\u003cbr\u003e\nYou just have more stories of illustrations and \u003c/p\u003e\n\n\u003cp\u003eNick Clason (28:06):\u003cbr\u003e\nYou. Exactly. And then the other thing you\u0026#39;d say is try and start recording your, your audio so that you can have a audio podcast. Would that be one of your things or is that not even as high on the list for \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (28:18):\u003cbr\u003e\nYou? Um, \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (28:21):\u003cbr\u003e\nSo the thing is, is if you have a audio set up at all at your church, so usually you, you know, it could be the most basic soundboard in the world, which you probably have right now you can throw an SD card and their press record while you\u0026#39;re on stage. So I would say, yeah, go ahead and make your audio content a podcast right now, as long as you have that soundboard. Um, but I\u0026#39;m, if you have a mic set, as long as you\u0026#39;re not, you know, using a mic, like a karaoke mic, you should be able to do that, but don\u0026#39;t go buy new equipment yet until you\u0026#39;re ready for that next step. Cuz here\u0026#39;s what happened during the pandemic and all these guys I talked to as I was consulting with churches and figuring out how to help them go digital or okay, I\u0026#39;m gonna go buy these three Sony cameras. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (29:07):\u003cbr\u003e\nWe\u0026#39;re gonna have this three camera set up. Uh, we\u0026#39;re gonna have some students in the back, you know, try to figure out what we\u0026#39;re doing. Hey, uh, Matt, what is all the equipment I need? And my answer always was like, first of all, okay, if you had the budget for equipment, let\u0026#39;s talk, but don\u0026#39;t go get the top tier of anything. You don\u0026#39;t know where this is headed for you guys. So yeah. Tweak your time. Um, and really have a figure out that strategy, not just the, oh, everyone\u0026#39;s doing this, so I need to do this before you go do it. So, um, yeah, get that podcast going, uh, the audio for that podcast or whatever that looks like for your congregation or your group going, that\u0026#39;s gonna help you digitally. Um, and then, you know, another easy thing to do is, like I said, you know, post that short term content on like, uh, Instagram and Facebook. Like if you are already starting to post social and stuff, like start posting doesn\u0026#39;t necessarily like not graphics per se, but like just take a photo outside and go, how can I be praying through this week? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:14):\u003cbr\u003e\nYeah. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (30:15):\u003cbr\u003e\nOr, uh, take a photo of worship this week and go, Hey, what worship songs would you wanna see this? You know, this semester or whatever, like you can start asking those questions that are related to those options that you were talking about earlier. So, um, you can really start figuring out what it is that people are looking for with your group. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (30:35):\u003cbr\u003e\nYeah, well like we recently doubled down in our student ministry on, on TikTok and on reels. Um, and we actually pulled back on some of the more formal, uh, or traditional styles of posting like on Instagram or whatever. Yeah. And we just used, uh, we\u0026#39;re just using our short form video content sort of supplement in those areas. So for example, like I was trying to post a story a day and I was trying to post something on the Instagram feed a day and I scaled those back cuz I saw those starting to underperform a little bit mm-hmm \u003caffirmative\u003e um, but I saw our reels and our TikTok content starting to skyrocket. And so I was like, all right, instead of five things a day or five things a week on the feed, let\u0026#39;s just move it down to three, make it really quality content, like get a nice photo. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (31:23):\u003cbr\u003e\nUm, and then the rest, um, of everything and just throw, throw that short form video content. So again, like we were saying, depending on when you\u0026#39;re listening to this at the time of the recording like that right now is everything. Yeah. And the beautiful thing is that doesn\u0026#39;t require a lot of, you know, like software knowhow, like you can edit right in the app, like TikTok has a decent editor. So does reels, like you don\u0026#39;t have to have Adobe premiere pro or any video skills. And like you said, you have, you have the ability to just shoot that kind of raw on the cell phone. That\u0026#39;s sitting already in your pocket. So yeah. And what was that back to podcasting? What\u0026#39;s that HubSpot stat? You said about uh, uh, the average adult and podcast. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (32:10):\u003cbr\u003e\nYeah. Listenership. Yeah. I think it\u0026#39;s 84% of people listen to eight hours of podcast a week. And I know I\u0026#39;m one of those guys, like, you know, I\u0026#39;ve, I\u0026#39;ve always listened to podcast. You don\u0026#39;t even realize how much is I listen to when I run, I listen to, when I drive, I listen to it. When I\u0026#39;m cooking, I listen to it when I\u0026#39;m doing housework, like I\u0026#39;m always listening to, you know, my podcast. So, um, you wanna be where people are. So as you start seeing where your people are, know that to go for them and you\u0026#39;re gonna hear people go, well, I don\u0026#39;t listen to podcasts. Remember we are, we\u0026#39;re here talking about millennial and gen Z. They listen to podcasts. \u003claugh\u003e yeah, I promise so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (32:51):\u003cbr\u003e\nWell, I think that\u0026#39;s a great way to put the, I think great way to end it. You said go where people are, cuz that\u0026#39;s what this is about. And if we look, if we pull this all the way back from, from the great commission of Jesus, which is to go out and make disciples of all nations like it, when, when we dovetail that off of the acts one eight, uh, commission, where he says, you\u0026#39;ll be my witnesses in Jerusalem, Judea Samaria, and then ultimately to the ends of the earth, it\u0026#39;s this ripple effect. But it starts where you are. So find where the people are. Yeah. There\u0026#39;s, there\u0026#39;s a quote that said theology is all the more important today because there are so many messages being delivered into your home that you need to be able to determine then what is actually true? \u003claugh\u003e that quote came from CS Lewis in the 1950s. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (33:37):\u003cbr\u003e\nYeah. When the advent of television was coming into the, to the American and, and world\u0026#39;s home, right? Imagine the, the importance of that same idea, that same quote now with not only television, but internet, YouTube, TikTok, cell phones, advertising, all the things like that. Like the, the time is now like the amount of untruth that\u0026#39;s out there. And so the world needs you, the world needs your church and your people and millennials and gen Z. Like they, they do, I, what I\u0026#39;ve seen as a youth pastor, they do care about spiritual stuff. Oh yeah. They just don\u0026#39;t think the church wants to talk about the spiritual stuff that matters to them. Yeah. So don\u0026#39;t be afraid to Wade into that space because oh yeah. Because relationship equals influence and so you can help to start build that through, uh, some of your digital channels. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (34:30):\u003cbr\u003e\nMm-hmm \u003caffirmative\u003e yep. Totally agree. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:33):\u003cbr\u003e\nAll right. Well I think that\u0026#39;ll do it for us, uh, today. Any, any final thoughts, Matt? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (34:39):\u003cbr\u003e\nNo, just go get it and just start, you know? Yeah. Go, just start. Um, your digital presence. That\u0026#39;s all I can say. Like that\u0026#39;s the thing that we, we can sit here and talk to strategize, but just go shoot your first video. Go create your Facebook or whatever that looks like. Just take that first step. You guys got this. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (34:56):\u003cbr\u003e\nYeah. Well, Hey forever. You update on this. Follow us on Twitter at hybrid ministry, uh, website is hybrid ministry.xyz because of course.com was taken and uh, and uh, yeah. Be sure to subscribe, share it with friends. And uh, we\u0026#39;ll talk to you guys next time. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (35:14):\u003cbr\u003e\nHey, thanks guys.\u003c/p\u003e","summary":"Millennials and Gen Z are increasingly harder and harder to reach. And add to that the shifting trends of church attendance. The honest truth is a lot of us as pastors aren’t exactly sure what to do. And pair with that all the difficulties that have come post-covid. How can we enter into this digital and physical world and reach Millennials and Gen Z with a more Hybrid approach to our ministry?\r\n\r\nFollow along on twitter - twitter.com/hybridministry\r\n\r\nOr find full transcripts and show notes at http://www.hybridministry.xyz","date_published":"2022-07-21T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/b7baeab3-1a00-41ff-9356-f4ba7afba094.mp3","mime_type":"audio/mpeg","size_in_bytes":29944025,"duration_in_seconds":2129}]},{"id":"98a655f7-97df-4531-8e89-eeb9bf2eceeb","title":"Episode 000: Pilot","url":"https://www.hybridministry.xyz/000","content_text":"Nick and Matt introduce their new podcast, Hybrid Ministry. What is Hybrid Ministry? Why are these guys both so passionate about it? How can churches be more relevant to reaching Gen Z and Millennials in 2022?\n\nFollow along on twitter - twitter.com/hybridministry\n\nOr find full transcripts and show notes at http://www.hybridministry.xyz\n\nTIMECODES\n00:00:00 Intro\n00:00:46 Why Hybrid Ministry Matters\n00:02:34 Trends of Digital Ministry\n00:04:21 Ministry post Pandemic\n\nTRANSCRIPT\nMatthew Johnson (00:00):\nPlan. I'll just play off of you. \n\nNick Clason (00:02):\nOh, I love there. All right. You're you ready to rock and roll? \n\nMatthew Johnson (00:08):\nYes, sir. Are you in a closet? \n\nNick Clason (00:09):\nYeah, bro. \n\nMatthew Johnson (00:11):\nI love it. \n\nNick Clason (00:12):\nThis is, uh, the nursery closet. \n\nMatthew Johnson (00:14):\nLove it. \n\nNick Clason (00:15):\nI haven't got a little blanky over here.  \n\nMatthew Johnson (00:18):\nI love it. \n\nNick Clason (00:21):\nAll right. You ready to rock and roll? \n\nMatthew Johnson (00:23):\nReady? \n\nNick Clason (00:24):\nOkay. And 3, 2, 1. Hey, everybody. Welcome to the first ever episode of hybrid ministry podcast. I am your host, Nick Clayson. And along with me is my friend. And co-host Matthew Johnson. How you doing Matt? \n\nMatthew Johnson (00:44):\nDoing all right, Nick. How are you doing \n\nNick Clason (00:46):\nGood. Good. Let's uh, let's talk a little bit about what this is and why we're, why we're so passionate about it. So Matt, tell us a little bit, like, who are you? What's your experience and why is this something that you're, you're passionate about? \n\nMatthew Johnson (01:01):\nYeah, I love it. Um, so my name is Matt Johnson. I have been in marketing for the greater part of my adult career. Uh, worked in the ministry world for six years of that. Now, um, started out in video multimedia production and then moved my way up into a marketing manager role. And since then I've, uh, done marketing management market and a marketing director role, uh, for big churches and parachurch organizations with, uh, focus on, uh, you know, just helping out youth ministry was my original goal at dare to share ministries. And then, uh, now I'm at the churchwide role at our current church, so \n\nNick Clason (01:45):\nYeah. Yeah. And I'm a youth pastor. Um, and right now I work at same church. And so, um, I just, I'm passionate about this cuz I, as someone who's trying to reach gen Z, you know, I see, I see the trends shifting, um, and I wanna make sure that the church stays on top of it, you know, and I wanna make sure that they are doing everything they can to continue to reach the next generation, I guess, you know, for me, like I'm seeing a lot of teenagers, they are interested in spiritual things, um, and interested in God, but in a lot of ways, I don't think they're necessarily interested in the church. And so I want to make sure that we're doing everything we can, you know, to be the most, the most effective that we can be. Um, is that like, would you say you see similar things, similar trends with that as it pertains to digital and, and like a hybrid type of ministry? \n\nMatthew Johnson (02:43):\nOh yeah, absolutely. Uh, you know, the countless studies that you can go on a Barna and Gallup and read all about what's going on with gen Z and, um, being in the trenches, you, and I know the need that is there for these, uh, for this generation. And you know, we're not even talking about generation alpha yet and they'll be, your kids are gonna be generation alpha. My kids generation alpha. We have no idea where we're gonna be headed with them. So, um, and I don't think enough people are kind of talking about how we can reach gens Z. We're more talking about the problems that gen Z is facing, which is great. The problems can help us, you know, frame what's about gen Z, but we know that these students have a spiritual need. They are curious, they're asking some of the deepest questions over here and, uh, we just need to be talking to 'em. So it's very PA uh, very big passion of mine to help other youth leaders be able to, um, reach their students. And also, uh, just a passion in general for gen Z also has like, you know, the coolest dances and the kind of the funniest people around so \n\nNick Clason (03:54):\nWell, and I think like, I think for us in church, like we've done it, done it a certain way for so long. And I just think it's, it's gonna look different, you know, and we have to be willing to, um, adapt to some new practices. Um, and it's terrifying. Change is terrifying for people, you know? So we, that, that's what this is. Um, and the reason for the name hybrid, right, is I think in the pandemic, a lot of people, obviously not think I know a lot of people shifted to digital. Um, and now post pandemic, a lot of people are shifting back to physical and I feel like it's very binary thinking like it has to be one or the other, I think the way you and I see it is that it's, it's not one or the other. It's both. Right. And that's why I like the, the name hybrid. So we wanna explore best practices of online, digital marketing, um, and look at some gen Z stuff. And, uh, listen, I don't think either one of us would claim to be experts or that we have the, all the answers, but we just think that this is an important conversation. So we wanna have it and hope that there's other people out there that are interested in that as well. \n\nMatthew Johnson (05:06):\nYep. I completely agree. And, uh, I'm excited to kind of see where this can take us. So \n\nNick Clason (05:12):\nOf course. All right, well, that's it for the pilot? Um, just a quick little intro and, uh, we'll see for episode one, bye, everybody.","content_html":"\u003cp\u003eNick and Matt introduce their new podcast, Hybrid Ministry. What is Hybrid Ministry? Why are these guys both so passionate about it? How can churches be more relevant to reaching Gen Z and Millennials in 2022?\u003c/p\u003e\n\n\u003cp\u003eFollow along on twitter - twitter.com/hybridministry\u003c/p\u003e\n\n\u003cp\u003eOr find full transcripts and show notes at \u003ca href=\"http://www.hybridministry.xyz\" rel=\"nofollow\"\u003ehttp://www.hybridministry.xyz\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003eTIMECODES\u003cbr\u003e\n00:00:00 Intro\u003cbr\u003e\n00:00:46 Why Hybrid Ministry Matters\u003cbr\u003e\n00:02:34 Trends of Digital Ministry\u003cbr\u003e\n00:04:21 Ministry post Pandemic\u003c/p\u003e\n\n\u003cp\u003eTRANSCRIPT\u003cbr\u003e\nMatthew Johnson (00:00):\u003cbr\u003e\nPlan. I\u0026#39;ll just play off of you. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:02):\u003cbr\u003e\nOh, I love there. All right. You\u0026#39;re you ready to rock and roll? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:08):\u003cbr\u003e\nYes, sir. Are you in a closet? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:09):\u003cbr\u003e\nYeah, bro. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:11):\u003cbr\u003e\nI love it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:12):\u003cbr\u003e\nThis is, uh, the nursery closet. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:14):\u003cbr\u003e\nLove it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:15):\u003cbr\u003e\nI haven\u0026#39;t got a little blanky over here. \u003claugh\u003e \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:18):\u003cbr\u003e\nI love it. \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:21):\u003cbr\u003e\nAll right. You ready to rock and roll? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:23):\u003cbr\u003e\nReady? \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:24):\u003cbr\u003e\nOkay. And 3, 2, 1. Hey, everybody. Welcome to the first ever episode of hybrid ministry podcast. I am your host, Nick Clayson. And along with me is my friend. And co-host Matthew Johnson. How you doing Matt? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (00:44):\u003cbr\u003e\nDoing all right, Nick. How are you doing \u003c/p\u003e\n\n\u003cp\u003eNick Clason (00:46):\u003cbr\u003e\nGood. Good. Let\u0026#39;s uh, let\u0026#39;s talk a little bit about what this is and why we\u0026#39;re, why we\u0026#39;re so passionate about it. So Matt, tell us a little bit, like, who are you? What\u0026#39;s your experience and why is this something that you\u0026#39;re, you\u0026#39;re passionate about? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (01:01):\u003cbr\u003e\nYeah, I love it. Um, so my name is Matt Johnson. I have been in marketing for the greater part of my adult career. Uh, worked in the ministry world for six years of that. Now, um, started out in video multimedia production and then moved my way up into a marketing manager role. And since then I\u0026#39;ve, uh, done marketing management market and a marketing director role, uh, for big churches and parachurch organizations with, uh, focus on, uh, you know, just helping out youth ministry was my original goal at dare to share ministries. And then, uh, now I\u0026#39;m at the churchwide role at our current church, so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (01:45):\u003cbr\u003e\nYeah. Yeah. And I\u0026#39;m a youth pastor. Um, and right now I work at same church. And so, um, I just, I\u0026#39;m passionate about this cuz I, as someone who\u0026#39;s trying to reach gen Z, you know, I see, I see the trends shifting, um, and I wanna make sure that the church stays on top of it, you know, and I wanna make sure that they are doing everything they can to continue to reach the next generation, I guess, you know, for me, like I\u0026#39;m seeing a lot of teenagers, they are interested in spiritual things, um, and interested in God, but in a lot of ways, I don\u0026#39;t think they\u0026#39;re necessarily interested in the church. And so I want to make sure that we\u0026#39;re doing everything we can, you know, to be the most, the most effective that we can be. Um, is that like, would you say you see similar things, similar trends with that as it pertains to digital and, and like a hybrid type of ministry? \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (02:43):\u003cbr\u003e\nOh yeah, absolutely. Uh, you know, the countless studies that you can go on a Barna and Gallup and read all about what\u0026#39;s going on with gen Z and, um, being in the trenches, you, and I know the need that is there for these, uh, for this generation. And you know, we\u0026#39;re not even talking about generation alpha yet and they\u0026#39;ll be, your kids are gonna be generation alpha. My kids generation alpha. We have no idea where we\u0026#39;re gonna be headed with them. So, um, and I don\u0026#39;t think enough people are kind of talking about how we can reach gens Z. We\u0026#39;re more talking about the problems that gen Z is facing, which is great. The problems can help us, you know, frame what\u0026#39;s about gen Z, but we know that these students have a spiritual need. They are curious, they\u0026#39;re asking some of the deepest questions over here and, uh, we just need to be talking to \u0026#39;em. So it\u0026#39;s very PA uh, very big passion of mine to help other youth leaders be able to, um, reach their students. And also, uh, just a passion in general for gen Z also has like, you know, the coolest dances and the kind of the funniest people around so \u003c/p\u003e\n\n\u003cp\u003eNick Clason (03:54):\u003cbr\u003e\nWell, and I think like, I think for us in church, like we\u0026#39;ve done it, done it a certain way for so long. And I just think it\u0026#39;s, it\u0026#39;s gonna look different, you know, and we have to be willing to, um, adapt to some new practices. Um, and it\u0026#39;s terrifying. Change is terrifying for people, you know? So we, that, that\u0026#39;s what this is. Um, and the reason for the name hybrid, right, is I think in the pandemic, a lot of people, obviously not think I know a lot of people shifted to digital. Um, and now post pandemic, a lot of people are shifting back to physical and I feel like it\u0026#39;s very binary thinking like it has to be one or the other, I think the way you and I see it is that it\u0026#39;s, it\u0026#39;s not one or the other. It\u0026#39;s both. Right. And that\u0026#39;s why I like the, the name hybrid. So we wanna explore best practices of online, digital marketing, um, and look at some gen Z stuff. And, uh, listen, I don\u0026#39;t think either one of us would claim to be experts or that we have the, all the answers, but we just think that this is an important conversation. So we wanna have it and hope that there\u0026#39;s other people out there that are interested in that as well. \u003c/p\u003e\n\n\u003cp\u003eMatthew Johnson (05:06):\u003cbr\u003e\nYep. I completely agree. And, uh, I\u0026#39;m excited to kind of see where this can take us. So \u003c/p\u003e\n\n\u003cp\u003eNick Clason (05:12):\u003cbr\u003e\nOf course. All right, well, that\u0026#39;s it for the pilot? Um, just a quick little intro and, uh, we\u0026#39;ll see for episode one, bye, everybody.\u003c/p\u003e","summary":"Nick and Matt introduce their new podcast, Hybrid Ministry. What is Hybrid Ministry? Why are these guys both so passionate about it? How can churches be more relevant to reaching Gen Z and Millennials in 2022?\r\n\r\nFollow along on twitter - twitter.com/hybridministry\r\n\r\nOr find full transcripts and show notes at http://www.hybridministry.xyz","date_published":"2022-07-19T04:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/e697b7b8-eaee-430b-9281-dfbd9f2d34d0/98a655f7-97df-4531-8e89-eeb9bf2eceeb.mp3","mime_type":"audio/mpeg","size_in_bytes":4766241,"duration_in_seconds":331}]}]}