In this episode I’m going to share what has changed from a data driven perspective.
How I’m adjusting my social media strategy moving forward to accommodate it
Plus, how you can adopt my strategy for the summer, without neglecting your other important ministry priorities.

Let me show you how!

☀️Summer Seasonal Social Media Pack | New & Improved Strategy!
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Camera Recommendations
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🛠️TOOLS I USE THAT CAN HELP YOU!
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//VIDIQ
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🕰️TIMECODES
00:00 New Social Media Era
00:47 How to Post More Often
02:35 My Updated Strategy
06:08 Adopt My Strategy - Keep Crushing Summer Ministry

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TRANSCRIPT
00:00:00:23 - 00:00:23:23
Nick Clason | Hybrid Ministry
Have you felt it? Have you felt the winds of change shifting underneath your feet on social media? In this episode, I am going to share with you what is actually been changing from a data and kind of analytics standpoint. And I'm also going to tell you how I, in my own context, am going to adjust my strategy moving forward.

00:00:23:29 - 00:00:45:09
Nick Clason | Hybrid Ministry
Right on here as we are about to enter into summer. And I'm going to share with you how you can adopt that exact same strategy while not abandoning your youth ministry responsibilities and goals. You got summer camp, you got mission trip. You got things you need to do. How in the world can you possibly adapt to this ever changing social media landscape I got you.

00:00:45:11 - 00:01:17:07
Nick Clason | Hybrid Ministry
Welcome, everybody, to the Hybrid Ministry Show. Hey, everybody, welcome to the Hybrid in Ministry show. If you and I haven't had a chance to meet yet, my name is Nick Klassen and I have been doing this podcast for over 200 episodes. I have been trying to keep my finger on the pulse of social media. According to Brady Shearer, who is the ultimate goat in church communications, he says that 93% and this according to, Instagram and Meta, 93% of what you consume on Instagram is not from people that you know or follow.

00:01:17:08 - 00:01:37:10
Nick Clason | Hybrid Ministry
So what he actually says is he's like, it's not even social media anymore. It's just media. It's basically TV on your phone. He recently in a Pro Church Tools episode, he dropped some incredible like knowledge and wisdom. And so I'm just going to borrow from some of it. You can go listen to the episode down below if you want some more.

00:01:37:10 - 00:02:04:29
Nick Clason | Hybrid Ministry
It's really, really fantastic information. But he compared a couple of different churches. Church number one, for example, he said, 200,000 followers with 600 or 468% increase post volume, they saw a 508% correlated views on their Instagram. Secondarily, church number two 857 followers. So not not a crazy amount. Actually, that's less followers. And I have on my church Instagram.

00:02:04:29 - 00:02:28:11
Nick Clason | Hybrid Ministry
So that gives you just like a little bit of context. We're not talking about major massive churches. They increased 427% on their post volume and their impressions went up 874%. So essentially the bottom line is this on social media, you need to post more often. Now I get it. You're probably thinking like I don't have any idea when where, how.

00:02:28:11 - 00:02:50:18
Nick Clason | Hybrid Ministry
Like I'm new at this. It's overwhelming. It's it's intimidating, I get it. Okay, so let me share with you what my upcoming strategy is for this next, summer. What has happened in my context is I have a resident who took, special interest in social media. So I handed him the reins of social media. He's getting set to leave here in about a month.

00:02:50:25 - 00:03:12:26
Nick Clason | Hybrid Ministry
But to take it back. And as I take it back, I'm going to adjust my hybrid ministry strategy. And so, actually link down below is my complete guide to social media. Newly revised. Updated, renovated for the summer of 2026. And included in that is going to be a tie into my seasonal social media pack.

00:03:12:26 - 00:03:35:10
Nick Clason | Hybrid Ministry
We'll get to that in just a minute. But you'll see here on screen a couple of screenshots. This is what I've been running one full cycle of the seasonal social media pack. If you don't know, it's three months of social media content coach for you, done for you, helping you stay regular on social media again, his contention need you to post more often and so my pack helps you post more often so that you be seen.

00:03:35:10 - 00:03:51:28
Nick Clason | Hybrid Ministry
Be visible. And honestly, that's been let's be real. The most important part is so that people out there who don't know Jesus can hear the message of hope found in the gospel, like Gen Z, Gen Alpha. That's what they want. They're looking for answers and they're looking for hope. And your church has the opportunity to show up in that way.

00:03:51:28 - 00:04:14:06
Nick Clason | Hybrid Ministry
So how do you post more often? This my pack is, attempted to kind of accomplish that. We here on screen this is what the last year cycle. This is what it's been. It's been three basically video even look across the top here three video based posts. Now I'm adjusting that strategy. And so instead of three times per week I'm actually going to increase it to four.

00:04:14:08 - 00:04:35:26
Nick Clason | Hybrid Ministry
After this one year of doing it. And I'm going to add in, some less video options. There's still a lot of video options, like that's still the primary kind of driver. And that's still the best way to get discovered. We talked about it, and in last week's episode, carousel based post helps your audience go deeper where video posts help help you reach and expand to new audience.

00:04:35:26 - 00:04:56:27
Nick Clason | Hybrid Ministry
And so in adding some of these carousel based posts, which again, my Carousel Engine link down below, that's a one time charge. You can add that tool without buying the seasonal social media pack. If you do, purchase the seasonal social media pack, it points you towards the carousel engine. And so, that's going to be a plus $9 charge or best yet, become a hybrid hero member $4 a month.

00:04:57:02 - 00:05:16:16
Nick Clason | Hybrid Ministry
So if my pack is 1799 and the carousel engine is $9, you're looking at 18 plus nine. Carry the $127, or $4 per month. So the next three months, your summer, June, July, August is $12. It's literally less than half of what, you know, kind of our carting all of this together ends up being. Anyway, I digress.

00:05:16:16 - 00:05:34:20
Nick Clason | Hybrid Ministry
The other thing I'm going to add is a sermon clip. Now you're going to have to find a way to, capture your sermon live, whether that's put a cell phone on a tripod, just like I have right now in the back of your room, or you get a better camera link down below is the camera solution that we just came up with full disclosure, it's over $1,000.

00:05:34:25 - 00:06:07:01
Nick Clason | Hybrid Ministry
It's expensive, but you can see the quality here on screen, and you can see how you can take clips from that. No extra work. All you got to do is click record and then go preach a sermon that you've already prepared that you're already going to be doing. And you take that link and then you can throw it into an AI, sermon clips creator, and that will give you your sermon clips or use some of my devotional content, which is selfie style cell phone camera, like straight, straight to, you know, straight to camera that you can, post your students as just topic adjacent.

00:06:07:04 - 00:06:41:25
Nick Clason | Hybrid Ministry
But that's my adjustment. Four times per week. I'm including sermon clips, and I'm also including, carousel based, posts. Okay, now, all that to be said, right, this summer, seasonal social media pack is now live. And so my new adjustment for it, you heard kind of like the high overview essentially weekly, there's going to be a carousel based post that's probably going to be tied to your topic in a sermon clip by weekly, I'm doing a man on the street interview style video that's going to be your students, your volunteers, or you your custom faces, right?

00:06:41:25 - 00:07:06:03
Nick Clason | Hybrid Ministry
You got to get rid of the nameless faces. Just graphics. In fact, Brady Shearer, the Goat. We've been talking about him this whole episode. His son said it his daily Dunphy social media pack saying it's essentially it's an antiquated way of doing social media. You got to get on camera and you don't need crazy amounts of gear. The cell phone that you're likely watching this video on is your tool to create more content.

00:07:06:09 - 00:07:26:12
Nick Clason | Hybrid Ministry
Hand it over to a student. Have a student use their own cell phone by a $10 or $20 or $200 microphone, and then you're off to the races. Really don't need to overthink it too much. My, link down below is my my full microphone video and guide. Go check it out, go find one that works for you, and then just make it happen.

00:07:26:15 - 00:07:49:11
Nick Clason | Hybrid Ministry
And then the sprinkle pieces of content that I'm including, like, that's going to happen once a month or once every couple weeks is Bible trivia transition videos, Bible verse videos, and spiritual practice videos. Those four archetypes of content are going to remain the Bible and the transition. Those are still going to be custom. It's going to still be you getting your cell phone out or, you know, coaching someone else to get their cell phone out.

00:07:49:18 - 00:08:11:11
Nick Clason | Hybrid Ministry
Then the verse and spiritual practice video, those are nameless, faceless, those you can still use and download post, set it and forget it. You're off to the races. And then like I said, I'm adding in the carousel. So carousel Engine that's linked down below as well as sermon clips. And next week on this, channel and you can see right here linked on screen, the best I clip makers.

00:08:11:11 - 00:08:26:18
Nick Clason | Hybrid Ministry
I'm going to try every single one of them. And the results are behind this video that is linked on screen. So be sure to click that. Check that out. And don't forget my friends, as you are crushing social media this summer. Tuesday hybrid Tuesday, hybrid.