Hybrid Ministry - Episodes Tagged with “Youth Ministry Social Media Examples”

Episode 119: How Churches Can Use Social Media (Ideas & Examples) Part 4

Nick Clason — Thu, 17 Oct 2024 04:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 Transition & CapCut Template Suggestions🔥
https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis

=========
DESCRIPTION
My New Favorites (And Easy Way) to create a lot of social media content for your church and youth ministry without losing your life to editing and capturing!
In this 4 part series playlist I will share with you 4 different types of video content for your church and your social media and how to start creating content with your students, teenagers, youth group and church attenders.

//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/119
======================================
📓SHOWNOTES
//Social Challenge 4 Part Playlist
https://www.youtube.com/watch?v=0B6Qeaa_hPA&list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 Easy Social Media for Churches #4
03:38 Bonus Idea
05:09 My Social Calendar

TRANSCRIPT
00:00:00:00 - 00:00:05:21
Nick Clason | Hybrid Ministry
Easy social media idea with examples. Part four. This is

00:00:05:21 - 00:00:13:04
Nick Clason | Hybrid Ministry
the fourth and final installment of the playlist that we are currently in. Here on YouTube. Giving you

00:00:13:04 - 00:00:20:09
Nick Clason | Hybrid Ministry
as a youth pastor the four easiest idea with a bonus tip.

00:00:20:09 - 00:00:31:08
Nick Clason | Hybrid Ministry
Now, what we've been doing is we've been tracking through all of the different, social media, frameworks that I use in our student ministry that I have set students off to do.

00:00:31:08 - 00:00:44:11
Nick Clason | Hybrid Ministry
And that's the part that's easy. You know, these these games with these challenges, they may not be easy, but now that I have students owning it and that I have students running it, it is making my life and my job

00:00:44:11 - 00:00:52:24
Nick Clason | Hybrid Ministry
as a youth pastor incredibly easy. And so the fourth and final idea, the fourth and final piece of this installment is

00:00:52:24 - 00:00:58:04
Nick Clason | Hybrid Ministry
transition videos paired with cap cut style memes.

00:00:58:09 - 00:01:11:07
Nick Clason | Hybrid Ministry
Now link right here. At the top of the video is a, episode I had with one of my friends, Erik with a K, and we talked about events and better event promotion, and I said, this is the only,

00:01:11:07 - 00:01:22:13
Nick Clason | Hybrid Ministry
way really to do event promotion on social media, because when you think about event promotion, more often than not you are thinking about, posting a graphic and letting people know about your event.

00:01:22:15 - 00:01:35:00
Nick Clason | Hybrid Ministry
But those don't do very well on social for the, you know, and for the for the first and second part, people go on social media to be entertained, to laugh, to whatever. And so these transition style videos where it starts with the

00:01:35:00 - 00:01:41:19
Nick Clason | Hybrid Ministry
video of something else and the most popular one I can think about is like a, a bull, ramming a guy during the running of the bulls.

00:01:41:19 - 00:02:15:28
Nick Clason | Hybrid Ministry
And then all these people cutting right there to jumping into the back of some chairs and jumping into the back of some furniture at your church and inviting people in your, following you on social media, whatever, inviting them to church. And so these style videos are, a great way to, again, just like the other three that we've been talking about, to send your students out to batch record to tell them, hey, when, you know, when I say, go do this, jump here, do this, this back flip, like, whatever, whatever the the video demands of it.

00:02:15:28 - 00:02:32:04
Nick Clason | Hybrid Ministry
Right. And if you start looking for those videos on social media, you'll be able to find those videos on social media. And so, those transition style videos paired with cap cut style videos and so link down below, is a link that will take

00:02:32:04 - 00:02:35:09
Nick Clason | Hybrid Ministry
you to my six favorite of each of those styles,

00:02:35:09 - 00:02:42:06
Nick Clason | Hybrid Ministry
six of my favorite cap cut meme style videos, and six of my favorite transition based style videos.

00:02:42:09 - 00:03:06:25
Nick Clason | Hybrid Ministry
But I also want to let you know that if you hop, down in the link in the description, you will get all of my topic ideas and all of my other templates that I've been talking about and teasing through the first three videos of this playlist. And so if you take each of those two free downloadable links, and then you go and you start filming content not just for your students, but with your students, that's really like the differentiate.

00:03:06:25 - 00:03:07:17
Nick Clason | Hybrid Ministry
That's really

00:03:07:17 - 00:03:32:03
Nick Clason | Hybrid Ministry
what we're trying to encourage youth pastors and people in there. And people like running church social media to do film content with people, in your church film content, especially with your students, especially with the next generation. You do that for a while. Then you can begin to start to build up enough team, enough volunteer base to start handing some of these things off so that it's being done for you.

00:03:32:03 - 00:03:50:21
Nick Clason | Hybrid Ministry
And all you're doing then is worrying about your posting schedule. Now for the bonus tip. The bonus idea that I have is one of my all time favorite videos, and this one is, you can do it with students, or you can do it with yourself as a youth pastor. And I think that sometimes that makes the most sense.

00:03:50:21 - 00:04:09:16
Nick Clason | Hybrid Ministry
But, it's a framework. And I saw it somewhere, somehow on a social media platform. But you're scrolling through and immediately when you get there, the person's just pointing like this, right? And they're pointing to a text on screen that says stay or scroll. And then underneath it, it says, why? Says stay your scroll, read Scripture with me.

00:04:09:18 - 00:04:41:07
Nick Clason | Hybrid Ministry
And then what you do is you read, portion of Scripture for 60s or less. And if you get done reading the scripture, you also, you also then just kind of give them like a little devotional idea, a little devotional thought on like, why you like the verse wise, challenging how it encourages people. And it's a really great way to integrate spiritual practice and spiritual content because like, think about you're physically reading scripture with, the people on your feed, the people that are following you.

00:04:41:13 - 00:05:07:16
Nick Clason | Hybrid Ministry
And if you think about the idea of hybrid taking your in-person and taking your digital and melding them together with the two, it's taking what you do in-person, which is teaching the Bible and sharing Jesus. And, you know, sharing his word and his truth and his gospel, and you're telling, and you're you're bringing that into the everyday moments in the everyday life components of your students and your followers on social media.

00:05:07:17 - 00:05:09:20
Nick Clason | Hybrid Ministry
It's a fantastic,

00:05:09:20 - 00:05:25:26
Nick Clason | Hybrid Ministry
devotional tool. Now, now that I have given you not only the four that you can do with your students, but that bonus tip of stay or scroll if you look here on screen, if you're watching on YouTube, I post two times per day. And so if every time you're with your students, you're having them batch record.

00:05:25:26 - 00:05:37:02
Nick Clason | Hybrid Ministry
So if they're doing, night where they're, you know, capturing a bunch of “Drafts,” if they get 5 or 6, if you go to, you know, “Seven Questions,” they get 5 or 6 the next week. If they do “Man on the Street,” they do 5 or 6.

00:05:37:02 - 00:05:39:27
Nick Clason | Hybrid Ministry
And then if they do these transition style videos, they get 5 or 6.

00:05:39:28 - 00:05:42:25
Nick Clason | Hybrid Ministry
Cap cut memes you give a couple 5 or 6, whatever.

00:05:42:25 - 00:05:56:12
Nick Clason | Hybrid Ministry
And you also, can sit down and do a bunch of these, “Stay or Scroll” videos, get, you know, as many as you can in one sitting with, four staff members. I was able to get like, 20, a couple weeks back. So you can get them pretty quick.

00:05:56:14 - 00:06:12:22
Nick Clason | Hybrid Ministry
And you. So you just start batch recording them. If you think about it, for me, I post five days a week because I work five days a week. I don't post on my days off. It's just like a margin thing. You could. It's not that big of a deal if you do. But, you know, I like to be off and be all the way off from work.

00:06:12:22 - 00:06:32:24
Nick Clason | Hybrid Ministry
And so, I post, three message clips per week, and then I post one of these other five things that we've talked about one draft, one seven questions, one transition video, one man on the street, and then one stay or scroll. So you add all those together. That's eight I post five days a week, twice a day.

00:06:32:24 - 00:07:00:24
Nick Clason | Hybrid Ministry
That leaves me with two additional spots. One thing that I also do is and it's not video based, but I do a meme Monday. All right. I'm just as I'm scrolling social media, I ask other people in our team also, as they're scrolling social media to screenshot memes and put them in a meme folder. And so I have a meme folder with probably over 200 memes, and I just go in there and I just pick my favorite ones, download them, you know, move them to a new folder that says posted or archived or whatever.

00:07:00:24 - 00:07:19:08
Nick Clason | Hybrid Ministry
So I don't, you know, use the same ones and consecutive weeks. And then I add so that fills in that additional spot there. And then the last spot is, when we meet on Wednesday nights, I walk around with my camera and I film little, snippets and little clips, and then I just bring that into cap cut.

00:07:19:11 - 00:07:32:12
Nick Clason | Hybrid Ministry
No. So no cap. I bring them to TikTok, add all those clips, click a little button, they're called auto cut. And then, TikTok will create for me a little recap style video based on the clips that I have provided. And that's just like a recap video

00:07:32:12 - 00:07:35:11
Nick Clason | Hybrid Ministry
of our Wednesday night programing. So you add all those together.

00:07:35:13 - 00:07:42:12
Nick Clason | Hybrid Ministry
The the four easy social media ideas run by my student ministry team who are both capturing it and now editing it, the

00:07:42:12 - 00:07:43:11
Nick Clason | Hybrid Ministry
stay or scroll, which

00:07:43:11 - 00:07:47:05
Nick Clason | Hybrid Ministry
they can also edit that one. It's a really easy one to edit. And then my three

00:07:47:05 - 00:07:48:23
Nick Clason | Hybrid Ministry
message clips and then

00:07:48:23 - 00:07:52:06
Nick Clason | Hybrid Ministry
Meme Monday and then, the recap video, there's all

00:07:52:06 - 00:07:54:17
Nick Clason | Hybrid Ministry
ten of my clips and then I interspersed throughout the week.

00:07:54:17 - 00:08:11:13
Nick Clason | Hybrid Ministry
And I don't do it like, you know, Meme Monday, obviously I post on Monday, my message clips, I post about same days. I do a Thursday because we had just preached on on Wednesday. I do it on Sunday because that's the connect group topic for that day. And then I do it again on Tuesday as just a reminder like, hey, don't forget this what we had talked about.

00:08:11:20 - 00:08:32:21
Nick Clason | Hybrid Ministry
And then the following Thursday I post again the new one because we had a new message on any given Wednesday. But all those other ones, those stay or scroll draft, seven questions, man on the Street and transition videos. I move those all throughout my week like I have kind of my my standing pillars like every day. You know, like Sunday is a teaching, Monday is Meme Monday.

00:08:32:21 - 00:08:50:15
Nick Clason | Hybrid Ministry
Tuesday is another teaching clip. Wednesday is the recap, video and then Thursday is another teaching clip. So any of those five, I just sprinkle them throughout any of those other places. And so I try to post like one draft per week. I try to post like one seven questions per week. I try to post like one man on the street per week.

00:08:50:19 - 00:09:07:08
Nick Clason | Hybrid Ministry
And if I've already posted one, then you know, on Sunday. Then when I get to Monday, I'm not going to do double duty and post another draft. I'll go get one of the other ones. And the beautiful thing is, I store all of that stuff in Google Drive, and I know I created just like an archive folder. And so when I've posted it, I move it into archive.

00:09:07:08 - 00:09:10:03
Nick Clason | Hybrid Ministry
And so any of the ones that are an archive, I've already done, any

00:09:10:03 - 00:09:25:16
Nick Clason | Hybrid Ministry
of the ones that are not in archive, I I know I'm free to post and then I post it and I move it to archive and that's it. I don't use a scheduling tool. I still post to Facebook, Instagram, TikTok and YouTube, and I do those all directly from my phone.

00:09:25:16 - 00:09:43:21
Nick Clason | Hybrid Ministry
So I'll go on Google Drive on my phone, download the video, and then go post it in all three places. I may copy and paste the caption as I'm going and post it in all three places. And then and then I delete it off my phone, you know, to keep, keep phone storage clean so that is my easy idea for you.

00:09:43:21 - 00:10:05:29
Nick Clason | Hybrid Ministry
These transition style videos are really fun. They're really like, kind of a, fun thing to do with your students and also fun to edit. They're just goofy and they're funny, and, students love it. So I hope this is helpful to you. I hope this playlist was helpful to you. But as you're moving on and as you're beginning to implement this strategy, I just I wonder if you are thinking like, okay, that's great.

00:10:05:29 - 00:10:30:20
Nick Clason | Hybrid Ministry
Now how do I get more people here to my events? Well, I talked about it earlier. Me and my friend Erik sat down and we talked through a two part episode. It's going to be linked right here. His video on his channel about how to program, an outreach event for your student ministry, and then this video right here on my channel, which is how you use social media to promote, that said event in your student ministry.

00:10:30:25 - 00:10:40:27
Nick Clason | Hybrid Ministry
You go check both of those videos. If you haven't yet, give him a subscribe and go follow his channel. But until next time. And as always, don't forget my friends to stay hybrid.

Episode 118: How Churches Can Use Social Media (Ideas & Examples) Part 3

Nick Clason — Thu, 10 Oct 2024 04:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/117
======================================
📓SHOWNOTES
//Social Challenge 4 Part Playlist
https://www.youtube.com/watch?v=0B6Qeaa_hPA&list=PLngXlSr64YaKLwZqOkQe7NzOqSVR0-P1s

//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

//Giphy
https://giphy.com/

//Studio Tour & Gear Links
https://www.youtube.com/watch?v=yVT1xvh9-5k&t=557s

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 Easy Social Media for Churches #3
01:41 How to Play
05:59 How to Add more Volunteers
07:10 1C
09:11 2C
10:45 3C
13:39 Easy Social Media Idea #4

TRANSCRIPT
00:00:00:00 - 00:00:02:17
Nick Clason | Hybrid Ministry
Easy social media idea for

00:00:02:17 - 00:00:06:11
Nick Clason | Hybrid Ministry
churches and youth ministries. Part three. In

00:00:06:11 - 00:00:15:06
Nick Clason | Hybrid Ministry
this video, I'm going to share with you one of, if not the easiest way to start creating custom social media content for you and your

00:00:15:06 - 00:00:23:01
Nick Clason | Hybrid Ministry
church, in your youth ministry, with you, with your leaders, with your students. This is a continuation of the video playlist which is linked right

00:00:23:01 - 00:00:23:10
Nick Clason | Hybrid Ministry
here.

00:00:23:10 - 00:00:27:20
Nick Clason | Hybrid Ministry
This is part three out of four of what I do in my four

00:00:27:20 - 00:00:31:08
Nick Clason | Hybrid Ministry
part social media strategy. For me and my churches.

00:00:31:08 - 00:00:37:02
Nick Clason | Hybrid Ministry
You know, I've been in youth ministry for 14 years, and this is easily the best

00:00:37:02 - 00:00:55:27
Nick Clason | Hybrid Ministry
strategy and the one that we have seen the most traction with not only creating good custom social media content for our church and our student ministry, but also with adding people to our social media team so that I have less on my plate as a youth pastor to do, and there's more ministry being passed off and handed off to our students.

00:00:55:27 - 00:01:17:20
Nick Clason | Hybrid Ministry
And I'm also going to share with you in this video my three part proven three C formula for adding student volunteers to our social media team. And as always, if you're here on YouTube, don't forget that there are chapters included at the bottom of this video so that you can go ahead and skip around. But my social challenge idea number three is called man on the Street.

00:01:17:21 - 00:01:41:04
Nick Clason | Hybrid Ministry
Now you don't have to call it man on the street, but essentially you've seen these style videos. It's interview style videos where you have someone walking around with a microphone and they're interviewing someone and asking them any sort of question and the comedy in it, or the interesting part in it is really just in the person's answers and or in the interaction or in the banter that may or may or may not go on between the two people.

00:01:41:11 - 00:01:46:03
Nick Clason | Hybrid Ministry
One of the wins that we've seen, how we do it in our student ministry, is we create 4

00:01:46:03 - 00:01:58:26
Nick Clason | Hybrid Ministry
to 5 questions for any given night, in any given like season. So for example, a couple months back it was back to school. So we did a bunch of back to school sort of themed questions like, what's the worst cafeteria food you've ever had?

00:01:58:26 - 00:02:06:18
Nick Clason | Hybrid Ministry
What's the worst lunch food you've ever eaten? What's the what's your like number one thing on your back to school shopping list? And we ask

00:02:06:18 - 00:02:11:22
Nick Clason | Hybrid Ministry
all five questions to like as many people in that night as we can three, four,

00:02:11:22 - 00:02:17:20
Nick Clason | Hybrid Ministry
five, six, seven interviews. And then what you do is you just take one of those questions and you spice up all the answers.

00:02:17:27 - 00:02:33:07
Nick Clason | Hybrid Ministry
You may include them all. You may choose to leave some out if they're not as interesting or as good. And then you can also create like, just some interesting things in the edit. The power I believe on this is the power is done in the edit. And I have

00:02:33:07 - 00:02:37:20
Nick Clason | Hybrid Ministry
found that this video in particular is one that students really enjoy editing.

00:02:37:20 - 00:02:53:20
Nick Clason | Hybrid Ministry
Now it is a little bit more complicated because, if you're doing it in something like Adobe Premiere Pro, you may just end up with a lot of different layers. And if you're not a skilled editor or if you don't have experience in editing something like this, you may just get turned around. So this one is tougher to hand off to volunteers.

00:02:53:22 - 00:03:04:24
Nick Clason | Hybrid Ministry
Which is why in the last video, my seven questions video, is where I want to encourage students to start that one seems like, easy first kind of starting spot, but this one students can really let their creativity

00:03:04:24 - 00:03:15:22
Nick Clason | Hybrid Ministry
run wild. And so what we do is we just do like five different questions seasonally based. And so as this video drops mid-October, you might do some Halloween, you might do some Thanksgiving videos.

00:03:15:22 - 00:03:16:21
Nick Clason | Hybrid Ministry
And so you might

00:03:16:21 - 00:03:39:01
Nick Clason | Hybrid Ministry
do like what are what is the best Halloween candy? What is the worst Halloween? Cat candy or, like, thing you've ever gotten in your bucket as you've gone trick or treating? What is your, least favorite Thanksgiving food? You get to the Thanksgiving table and you see it on the table and you're like, oh man, I can't believe that that is being served right now.

00:03:39:04 - 00:03:46:24
Nick Clason | Hybrid Ministry
What are you going to be asking for for Christmas? And then what is the worst road trip you've ever taken around Christmas or

00:03:46:24 - 00:03:55:17
Nick Clason | Hybrid Ministry
something like that? Right. There's five questions you ask all five of those, and then you ask as many people as you can. You can do this with the gear list link

00:03:55:17 - 00:03:57:20
Nick Clason | Hybrid Ministry
down below in the template.

00:03:57:22 - 00:03:58:16
Nick Clason | Hybrid Ministry
It's the one that's

00:03:58:16 - 00:04:13:23
Nick Clason | Hybrid Ministry
been included in all of these videos. It's got my Photoshop template for the last two videos. It's got gear recommendations, it's got topic recommendations. And you can take those topics and you can use them for seven questions. You can take them and use them for drafts, or you can take them and curate and curtail them to be working for you.

00:04:13:23 - 00:04:35:02
Nick Clason | Hybrid Ministry
And this man on the street style video. Now, go ahead and give me a like if this video so far has provided value and go ahead and give me a subscribe if this is something that you might think that you might start implementing in your student ministry. But like I said, the power is in the edit. So the more like gifts, B-roll or sound effects that you can create as people are giving answers, you can zoom

00:04:35:02 - 00:04:37:12
Nick Clason | Hybrid Ministry
in, you can zoom out, you can do like,

00:04:37:12 - 00:04:39:25
Nick Clason | Hybrid Ministry
like one of my favorite resources.

00:04:39:25 - 00:05:01:07
Nick Clason | Hybrid Ministry
And I'll link it down below in the description is Giphy g I p h y.com and we can search GIFs there. And I've just sent students there and they will find GIFs, to kind of add on screen as people are giving answers and sometimes so much so that there's like so many GIFs on the screen that we don't even see the people, like answering the questions.

00:05:01:10 - 00:05:17:23
Nick Clason | Hybrid Ministry
But this is, again, this is a great way for students to kind of let their creativity run wild. Now, here's the other thing that man on the street does. So if you're watching our last two videos, we talked about drafts and we talked about seven questions. Those are stationary videos. Those often they take place for us in our studio.

00:05:17:28 - 00:05:38:19
Nick Clason | Hybrid Ministry
If you haven't seen our studio tour, go ahead, check out the link down below for that. But those happen in our studio. Those happen in a different section of the building. The good news about men on the street style videos is it forces us to get out of our studio, and it forces us to go be on the streets, go be all throughout the different spaces of our youth ministry.

00:05:38:19 - 00:06:06:08
Nick Clason | Hybrid Ministry
So we have an outdoor sports basketball court, so they may be out there. We have an indoor rec room. They may be in there. We have a cafe, they may be in there in the lobby or whatever. And so, they're much more visible. And here's the good news about the visibility once they're visible and once they're doing it, we start to see a, a drastic uptick in people, and their interest level in joining our social media team.

00:06:06:08 - 00:06:27:26
Nick Clason | Hybrid Ministry
They're like, hey, can I do this? Can I help, can I join? And so one of the markers, one of the values in, for us and for our student ministry, you know, the apostle Paul says, you shouldn't be a youth pastor. You shouldn't be the only one doing ministry. You should be handing the work of ministry off to equip the saints for works and acts of service.

00:06:27:26 - 00:06:28:06
Nick Clason | Hybrid Ministry
And so

00:06:28:06 - 00:06:47:22
Nick Clason | Hybrid Ministry
that's our goal, not only just with the dots, but also with students as well. And so that needs to be our goal. That needs to be what we are aiming to do. And so, as we are growing and building these teams, less and less falls on your plate. You have to create the structure and the scaffolding, and you have to keep that train kind of moving down the tracks.

00:06:47:22 - 00:06:49:11
Nick Clason | Hybrid Ministry
But ultimately you can hand

00:06:49:11 - 00:07:07:28
Nick Clason | Hybrid Ministry
some of these things off. And this area in particular, a student ministry is something that students actually are interested in doing. No shade, no offense to get services and holding doors open and greeting people, but students love the opportunity. Or at least in general, students love the opportunity to get on camera, be on camera, or run the camera.

00:07:07:29 - 00:07:33:14
Nick Clason | Hybrid Ministry
So with all that being said, here is my proven three C strategy for building a good student volunteer team. The first C is calendar. Actually calendar it out. And what I mean by that, I just use an Excel template and I, you know, have like week one, week two, week three, week four. Now most students get turned around by what any of that means.

00:07:33:14 - 00:07:48:05
Nick Clason | Hybrid Ministry
What is week one was week two, you know. So if you have typically any given like let's say your youth night is Wednesday night, any given month you have four Wednesdays in the month, but occasionally you'll have a fifth. And the fifth is what throws everybody off. Because

00:07:48:05 - 00:07:52:02
Nick Clason | Hybrid Ministry
if you schedule people once a month, they think they serve every four.

00:07:52:09 - 00:08:12:11
Nick Clason | Hybrid Ministry
But if there's a fifth actually is every five, or if they serve every other week, then they may serve every other week. But you throw a fifth in there. And now that messes up when they're landing. And so for clarity, I like to just call it, if you're doing, you know, every other, first and third, second and fourth.

00:08:12:13 - 00:08:26:20
Nick Clason | Hybrid Ministry
All right. And then you got figure out where your fifths are. So I like to do first, third and fifth. Okay. And I'll just explain to them, hey, if you're a fifth that means you'll do a first, a third, a fifth that'll feel like every other. But then when it rolls back around to the first, you're actually going to do two weeks in a row.

00:08:26:22 - 00:08:42:01
Nick Clason | Hybrid Ministry
Just brace for that. Just understand that, okay. And then like okay, they get it in theory. All right. I've even literally pulled up my Google calendar and I've showed them like this when it says August 7th. That's week one when it says August 14th, that's week two and it says 21st. That's week three, which is 28. That's week four.

00:08:42:03 - 00:09:00:14
Nick Clason | Hybrid Ministry
And then we we go to September. And I'm like, now you try it in September. Which one are the weeks you're serving if you're on week one and three for example. And like once they get that understanding it makes sense. Also, I can recommend some sort of scheduling feature, you know, for my tech team, I use planning center services for the rest of our team.

00:09:00:14 - 00:09:30:21
Nick Clason | Hybrid Ministry
We use Church Community Builder, which is our church's database. Whatever you use, whatever you have, if you can send some sort of invitation for them to serve, that would be great. But that leads me to my second see in my building a strong volunteer team is contact. How are you going to contact them? See, here's what happens. A lot of times in churches is especially when serving with students, we want students to serve even in our greater teams on our church, like our tech team or worship team or our greeting team.

00:09:30:23 - 00:09:54:02
Nick Clason | Hybrid Ministry
But we treat them once again, those teams like adults, and we should and we should start working them towards that. However, in most cases when you're scheduling adults, you're scheduling them through email. Most students do. They have an email. It's not a regular discipline of them checking it very often, if at all. And so in Planning Center and it also church community builder, both of them have integration for text messages.

00:09:54:05 - 00:10:11:24
Nick Clason | Hybrid Ministry
And most students are receiving text messages at this point. And then if students are not, we have to get to their parents. Right? And we say, okay, well, you have a phone, so I'm going to send this to your parents and you're going to get notified via your parents mobile. Whatever. Now, I handle that on an individual basis with every single student.

00:10:11:25 - 00:10:31:03
Nick Clason | Hybrid Ministry
It's much more than just fill out this form, I'll put you on and I'll show you like I have that conversation. Let them know your first and third, and then I'll. I get from them what I need in order to contact them effectively and in my mind to contact every student effectively, I need to text them. And in both cases, both planning center and church community builder.

00:10:31:03 - 00:10:49:25
Nick Clason | Hybrid Ministry
I need to know their cell phone carrier. It's a weird question. Most students know the answer to it. It's like, is it AT&T? Is it Verizon? Is it T-Mobile? Once I put that in, I'm able to schedule them and they're able to get text message notifications for when they're scheduled. And then the last piece of it, the third key is conflicts.

00:10:49:25 - 00:11:07:01
Nick Clason | Hybrid Ministry
What do you do when you can't come to church. Set the expectation now. So I say your schedule first and third I'm going to text you. You're going to get a notification. Either accept it or decline it. Coach them up, train them how you want them to do that, and then say, if you can't make it, I need you to find yourself a sub.

00:11:07:04 - 00:11:28:24
Nick Clason | Hybrid Ministry
That's how I prefer to do it. You don't have to do it. That way. If you want them to tell you about conflicts and decline and you go find their sub, that's fine. It just adds work back straight to your play as opposed to them finding a sub on their own and then letting you know, hey, I'm not going to be there and I got so-and-so to fill in for me, then all your bases are covered.

00:11:28:26 - 00:11:42:19
Nick Clason | Hybrid Ministry
And so when you're building a social media team, you kind of have two prongs to it. You have your capturing or your filming of it, and then you also have your editing of it. And so you can truly have like an infinite number of volunteers

00:11:42:19 - 00:11:47:22
Nick Clason | Hybrid Ministry
we've found for like, seven questions, just our videos. It's good to have a camera operator.

00:11:47:22 - 00:12:12:08
Nick Clason | Hybrid Ministry
If we're doing separate microphones, it's good to have a microphone operator. We've also found it's good to have like a director, someone who's telling the people on, the talent, so to speak, what they're doing. We've even found it's good to have, TV, off, off camera that the people. So if I'm on camera playing the game, there's a TV right over there, and it's keeping track of the number of questions is even got the scripts like on a slide for them.

00:12:12:08 - 00:12:28:09
Nick Clason | Hybrid Ministry
So it's good to have a person running that. And then the last, like I said, we're in a studio. And so there are people in the hallway kind of waiting. It's good to have a host, a person out in the hallway, a person making sure that they're quiet so that when you're filming, you're not getting like the audio bleed over or whatever.

00:12:28:11 - 00:12:46:18
Nick Clason | Hybrid Ministry
So you can have up to five people on that week. All right. And then if you have five people that week and say five people on the week that you do drafts and you might not need as many when you're doing man on the Street or the other video that we're going to look at in my fourth and final installment of, church social media that is done easy for you.

00:12:46:21 - 00:13:05:16
Nick Clason | Hybrid Ministry
But you can theoretically see how you can get to ten, 12, 15 different people. And then you add editors on top of that. When are they coming into the office? Do they have the gear at home? Can they edit it on something like cap cut on their app, on their phone, and then deliver that content back to you so that you can post it?

00:13:05:18 - 00:13:21:14
Nick Clason | Hybrid Ministry
Or can you even have them just in charge of the posting calendar and the posting schedule, and you can just hand those things off to it. So again, the point is the sky's the limit if you only have 2 or 3 students who are on your team, you just have them work every week, right? Or you do these every other week and that's when they serve.

00:13:21:14 - 00:13:38:11
Nick Clason | Hybrid Ministry
And then the athletes that you don't have anything for social media. But as you're building your team, you need to work through that three see framework, the calendar. How are you going to communicate it? Where are you going to print it? Where are they going to see it? How are you going to handle first, third, fifth Sundays? How are you going to contact them and how are you going to handle conflicts?

00:13:38:11 - 00:13:58:12
Nick Clason | Hybrid Ministry
Now moving on to our fourth and final video in this playlist. In this strategy, we are going to link it right here on screen. So you can go ahead and take a look at that fourth and final easy social media idea for churches and for youth ministries. Don't forget, we had the Hybrid Ministry show are trying to make digital discipleship easy, possible and accessible.

00:13:58:12 - 00:14:02:05
Nick Clason | Hybrid Ministry
So as always, don't forget to stay hybrid.

Episode 117: How Churches Can Use Social Media (Ideas & Examples) Part 2

Nick Clason — Thu, 03 Oct 2024 05:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

//Studio Tour & Gear Links
https://www.youtube.com/watch?v=yVT1xvh9-5k&t=557s

//Free Stock Photography
https://unsplash.com/
https://www.pexels.com/

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 Easy Social Idea #2
02:14 Easy for Viewers to Play
03:43 How I use the Seven Questions Photoshop Template
10:56 How I use the Drafts Photoshop Template

TRANSCRIPT

00:00:00:00 - 00:00:01:28
Nick Clason | Hybrid Ministry
Easy social

00:00:01:28 - 00:00:06:10
Nick Clason | Hybrid Ministry
media ideas for churches and youth ministries. Idea number two,

00:00:06:10 - 00:00:14:02
Nick Clason | Hybrid Ministry
which is a continuation of the video playlist, is linked right here at the top of the screen. I'm going to show you and tell you how I get

00:00:14:02 - 00:00:23:16
Nick Clason | Hybrid Ministry
more done by doing less. You know, we explored, in the last video, the first part of my four part church social challenge framework.

00:00:23:16 - 00:00:31:29
Nick Clason | Hybrid Ministry
And in this video, I am going to tell you exactly how we capture these videos with the results that you see here on screen, if you're watching on YouTube.

00:00:31:29 - 00:00:42:16
Nick Clason | Hybrid Ministry
And then I'm also going to show you how I set up the Photoshop template for this game type along with the game type included in the last video, and it's going to be here all shown on screen.

00:00:42:18 - 00:01:00:23
Nick Clason | Hybrid Ministry
So if you're listening, you may want to hop over to the YouTube channel for this one. And as always, over here on YouTube, there are chapters included at the bottom of this video so that you can skip around to the parts that are most relevant to you. But social challenge idea number two, that we do in our church and in our student ministry is a game called

00:01:00:24 - 00:01:02:20
Nick Clason | Hybrid Ministry
name of the game is seven questions.

00:01:02:20 - 00:01:23:18
Nick Clason | Hybrid Ministry
Now here's the deal about seven questions. Seven questions is essentially a guessing game. So you have two contestants and they sit across from each other or next to each other on screen. And one contestant has something in their brain. Think honestly. Think like 20 questions. But we just reduced it down to seven. So contestant number one, they're going to have something in their brain.

00:01:23:18 - 00:01:25:07
Nick Clason | Hybrid Ministry
Let's just pretend the thing in their brain

00:01:25:07 - 00:01:59:22
Nick Clason | Hybrid Ministry
is, a green snowflake mug, as you see here on screen that I'm drinking my coffee out of this morning. And so they're going to say, I am thinking of a thing. And so then the next person has seven questions to try and guess what thing they are guessing. And so they'll ask them yes or no based questions as they ask them either a checkmark for yes answers will show up on the screen, or a x for wrong answers was a checkmark for yes answers and an X for no answers will show up on the screen because it's just going to be keeping track one, 2345,

00:01:59:22 - 00:02:14:22
Nick Clason | Hybrid Ministry
six, seven on screen. Of how many questions have been asked by the seventh question, they need to submit their guess. And then at the very end of the video, the person will say, let us know down below in the comments how you did. Now, here's one of the reasons that I love

00:02:15:11 - 00:02:21:27
Nick Clason | Hybrid Ministry
this game. If I'm thinking about hybrid, and if I'm thinking about, melding my in-person along with my digital together.

00:02:21:27 - 00:02:37:26
Nick Clason | Hybrid Ministry
I like this game because the way that we open it up and here's the script for it. Feel free to copy it. It goes like this. The name of the game is seven questions. If you want to play along, go ahead and close your eyes. The answer is going to be right here on screen. Category is thing. Here we go.

00:02:37:29 - 00:02:38:09
Nick Clason | Hybrid Ministry
And then the

00:02:38:09 - 00:02:42:24
Nick Clason | Hybrid Ministry
other person will start asking them yes or no questions. And so in theory, if someone's scrolling through

00:02:42:24 - 00:02:49:10
Nick Clason | Hybrid Ministry
social media and they're encouraged to play along, or at least given the option to play along in their set, and they're being told to close

00:02:49:10 - 00:02:56:17
Nick Clason | Hybrid Ministry
their eyes. If they close their eyes, the, green mug will pop up on the screen with the eyes closed, and so you won't actually see it.

00:02:56:20 - 00:03:08:17
Nick Clason | Hybrid Ministry
I'll add some sort of sound effect to let it know that it's gone, and then they can open their eyes again, and they can try and guess the item along with the other person on the in the game in real life, who is, trying to guess it

00:03:08:17 - 00:03:17:06
Nick Clason | Hybrid Ministry
now, just like the draft style, videos that we do, these are a fantastic way to get students mingling together to invite them, to be a part

00:03:17:06 - 00:03:18:12
Nick Clason | Hybrid Ministry
of our social media.

00:03:18:15 - 00:03:19:09
Nick Clason | Hybrid Ministry
All kinds of different

00:03:19:09 - 00:03:25:07
Nick Clason | Hybrid Ministry
setups and gear recommendations are also included in the templated link that was in the last episode. It's also going to be included. Same

00:03:25:07 - 00:03:33:28
Nick Clason | Hybrid Ministry
link in this episode. And so, viewers can, play along. The people in the room get to play along. People in the studio that we have are

00:03:33:28 - 00:03:40:07
Nick Clason | Hybrid Ministry
getting a chance to kind of like, run the room and run audio and run video and edit all of these things.

00:03:40:10 - 00:03:43:03
Nick Clason | Hybrid Ministry
But what I want to do is I want to show you how I have

00:03:43:03 - 00:04:01:07
Nick Clason | Hybrid Ministry
created a template. And so if you are watching, here on YouTube, you'll get an opportunity to see I'm going to be, sharing my screen and what you're going to be seeing, right here in just a couple seconds. Is my, screen with the Photoshop template.

00:04:01:07 - 00:04:03:07
Nick Clason | Hybrid Ministry
And so right here, this is

00:04:03:07 - 00:04:21:28
Nick Clason | Hybrid Ministry
the template that I use. And so the very first thing here in Photoshop is I have this layer right here. And it's just like a TikTok template layer. And so I use that for this as well as if you look right here on screen, this is our draft template. I just have that on screen so that I know where the elements for social media are.

00:04:21:28 - 00:04:41:05
Nick Clason | Hybrid Ministry
Right. I know that TikTok, Instagram, YouTube shorts, their menu options are right aligned. Right? So the follow button, the like button, the comment and all the stuff on the right side of the screen. So I try to stay on the left side of the screen. And I also know down here at the bottom is where the text or the captions or any of the other comments will kind of pop up along with the menu.

00:04:41:08 - 00:05:11:01
Nick Clason | Hybrid Ministry
So I try to kind of stay away from there. I just downloaded this this template off of Google. If you download this template for me, it'll be included right here in this Photoshop file as the, bottommost layer. I just have it title as layer one because I haven't changed it yet. But you, if you're not going to use this template that I have, or if you don't have Photoshop, you can just grab something off of Google to kind of put that in at the base of whatever editor you're using something on, and maybe Canva or something and something even on your phone.

00:05:11:03 - 00:05:29:20
Nick Clason | Hybrid Ministry
Or if you are using your phone, you may not be able to import a layer like this, but if you are using your phone, just know to kind of stay away from the the left and the bottom right. Those are sort of like the danger zones, so to speak, of, of of social media, of Instagram Reels, of TikTok and all that type of stuff.

00:05:29:20 - 00:05:50:10
Nick Clason | Hybrid Ministry
So anyway, so this is what my template right here looks like. Like I said, it's for the game seven questions. And so, I'll have student A and student B and let me just give you a little hack. If you're recording these in bulk, which we typically do, I make the student say their name. And then I also make the student spell it because when the student comes back on, I do want their name to be on screen.

00:05:50:10 - 00:06:05:16
Nick Clason | Hybrid Ministry
First name? Only. And when I do that, I want their name to be on screen and I want it to be spelled correctly. And so if I don't know any of their names, or if I didn't know exactly how to spell it, having them spell it helps me make sure that I get their name exactly right on the template.

00:06:05:19 - 00:06:40:16
Nick Clason | Hybrid Ministry
That's just a little hack for running the room. But I cut all that out. I don't include, like, my name is Nick. Nick, I take that part, I might say my name is Nick. Cut. And Nick, and then the next person, my name is Caleb. Caleb cut out the Caleb and then say name game seven questions or I may just cut all the name stuff out together and jump right there to where it says the name of the game is Seven questions, because my name and his name is going to be on the screen together and therefore we don't have to, you know, worry about getting that across the in kind of name tag

00:06:40:19 - 00:07:00:02
Nick Clason | Hybrid Ministry
thing right here matters. Now you'll notice that they're behind some of these other layers. And that's okay because in Photoshop, what we're going to do when we jump over here into premiere, we get to adjust where they are and what like layer they're at. So in this particular one, you'll notice that the students names are beneath the layers.

00:07:00:09 - 00:07:21:14
Nick Clason | Hybrid Ministry
But all all I need to do if I want to, raise those up is I need to just grab these layers and I'm going to give myself just a little bit more, visual space on this. I can just elevate those all the way to the top. And so now those are on the top. Everything in Photoshop, everything in Adobe is kind of layers, dependent and layers based.

00:07:21:14 - 00:07:38:27
Nick Clason | Hybrid Ministry
And now as I go through, they are on top. I also just so you know, because they are sort of in the way I only keep them for the first little bit, and then once they start asking questions, I actually cut them. And so here's me cutting the names out of the, the thing that I'm editing. And so name name name name name.

00:07:38:27 - 00:08:01:12
Nick Clason | Hybrid Ministry
And then they're gone. So anyway, all that to be said, I have just this template, these, 123456, seven numbers. If you're watching here on screen, off to the left side, out of the way of any, text or icons on screen. And then I also have, X's and I have them labeled over here in my panel.

00:08:01:12 - 00:08:22:14
Nick Clason | Hybrid Ministry
Right. X1, x2, x3 x4 x5 x6 x7. But right beneath them. Watch if I hide this layer just with the eyeball tool. Beneath it is a check mark tool. And so depending on what their answer is, I will then pull over either an X or a check when they ask the question. So here in the game they're asking a question.

00:08:22:14 - 00:08:49:00
Nick Clason | Hybrid Ministry
And all these are right ones. And so when they ask it, we just pull in, check one right here. From, from this, from this Photoshop layer, file over here on the left hand side. And so in order to get that in there, you finish editing your thing. So in this particular instance, in the seven questions, the thing that they're thinking of was a dog.

00:08:49:02 - 00:09:07:21
Nick Clason | Hybrid Ministry
And so I put a picture of a dog here on screen. And you just swap that out for whatever, the item is in the person's brain. And so then I save this file, save as, and, I would go in here to, where my file is stored on my hard drive. So in this particular case, this is what you would see in your download.

00:09:07:21 - 00:09:27:11
Nick Clason | Hybrid Ministry
Look, something like that. Go over here into Adobe Premiere Pro, and I am going to drag this item into my, project bin over here. When I do, it gives me an import layer option in Adobe Premiere Pro. And if I hit this little drop down menu, I can do merge all layers, and that will just bring the whole thing in as an image all together.

00:09:27:13 - 00:09:49:15
Nick Clason | Hybrid Ministry
Merged layers, individual layers or sequence. You're going to want to hit individual layers, and it's going to break every single thing up into an individual layer. So now when I open it up, you'll see if I just preview these, here's my numbers, here's my checks. All the way down through here is layer one. There's my TikTok layer. I don't need that but just going to be in there.

00:09:49:17 - 00:10:07:08
Nick Clason | Hybrid Ministry
Questions seven. So I'm using that to kind of I'm going to animate those layers in. So right here you'll see they come in right here and we do some animations on those as they like fly in or flicker in paired with like a sound effect. Here's their, their names. And those are going to be in alphabetical order.

00:10:07:08 - 00:10:28:16
Nick Clason | Hybrid Ministry
So n would be for Nick would be in alphabetical order here. In this in this Adobe Premiere Pro thing, it would be wherever N would go in the alphabetical list. And then here's all my X's and again it's alphabetical order. And so X1X2X2X4X5X7 depending on if they get it right or wrong. You can add sound effects down here.

00:10:28:18 - 00:10:46:02
Nick Clason | Hybrid Ministry
You can get them from three three places stuff like that. You can also, you want to keep it, like I said, under a minute. So I tend to cut out any of the thinking or if the thinking is funny in any way, I might put a sound effect or zoom in on their face, or put some sort of, like, funny thing on screen to kind of keep the video moving.

00:10:46:04 - 00:11:06:20
Nick Clason | Hybrid Ministry
But that's all you got to do, right? So if you are editing with, Adobe products, this is how simple it is. And you can just take and borrow this template and use it to edit your videos. Now, in the last video we talked about drafts, and this is my draft template, which is a little bit more intensive out of the simple in sheer fact, because there are ten things as opposed to only seven things.

00:11:06:23 - 00:11:25:15
Nick Clason | Hybrid Ministry
Same concept. So we're going to save all these things. The only thing that's different is I use circles here. So zoomed in on screen you'll see those. And this is apparently from a breakfast draft and also leftovers of a Bible hero's draft. But this person picked bacon. And so what you'll notice here is that this got this little arrow.

00:11:25:15 - 00:11:43:00
Nick Clason | Hybrid Ministry
What that is, is that's called a clipping mask. And so what I've done is I just snagged this picture off of Google, or you can do a royalty free site like pexels.com or unsplash.com. Links to those down below in the show notes. But you just simply right click and you can create a clipping mask over this circle that's here.

00:11:43:00 - 00:12:06:24
Nick Clason | Hybrid Ministry
Right. And so in all of these cases, the circles are already in existence. And so if you go through and I hide these things, this is a numbers with a circle base, underneath all of them. And so I just copy and paste a picture. And so what I do just to kind of show you how it's done, I might do so for, doing coffee products.

00:12:06:24 - 00:12:27:28
Nick Clason | Hybrid Ministry
I might do a coffee mug. Find a coffee mug here. And choose this one. This one seems cool. Copy. And so if I'm replacing out this template, I don't want bacon anymore. I select that layer. It's not selected over here in the layer selection panel. If I delete it, I release and got rid of the clipping mask.

00:12:27:28 - 00:12:44:01
Nick Clason | Hybrid Ministry
And now ellipse one is the one that is highlighted. And so you're going to want to make sure that that happens. Otherwise there's just so many layers that you're going to kind of get lost I'll paste this in here. And now this layer is on top of my ellipse layer as I hit command T to transform and adjust the size.

00:12:44:01 - 00:13:01:05
Nick Clason | Hybrid Ministry
I'm just going to adjust to size right over top of the circles here. Zoom back in so I can get it where I want it to be. There it is. And and then, I'm going to accept the changes and now it's right here, but it's not in its clipped mask. So I'm going to right click on that.

00:13:01:05 - 00:13:20:07
Nick Clason | Hybrid Ministry
And I'm going to click Create Clipping Mask. And I can then still adjust what is visible there on screen by hitting command and adjusting the size ever so slightly. And then one thing that you're going to want to do is label this really well. So this is the layer. Layer two is the layer that you're going to bring in on top of it over in premiere.

00:13:20:09 - 00:13:34:29
Nick Clason | Hybrid Ministry
So let's say I'm the first person. So I just label it in for Nick. And then one and so then that way I know that it's n one and that's my mug option. And as long as it stays in this template, when you bring it over in premiere, it's going to be exactly where you want it to stay.

00:13:35:05 - 00:13:57:17
Nick Clason | Hybrid Ministry
Now, if I wanted to change names, that's the beautiful thing about Adobe Photoshop and Adobe Premiere Pro is that, if I, have brought this over here, let's say back to our seven questions. If I brought these in with names, but I got the names wrong. All I got to do is go back here into my student A, student B, all I got to do is just change this.

00:13:57:17 - 00:14:20:24
Nick Clason | Hybrid Ministry
If I wanted to change this name to Caleb and then click File Save As and drop it here, replace. Now back over here and promote Premiere Pro. That name is going to update here in just a second. It may take a minute, but it'll update over to Caleb. And so that's something I think that's pretty cool.

00:14:20:27 - 00:14:41:24
Nick Clason | Hybrid Ministry
You know what? This is actually from an old this is from, a different layer. So let me so this student B was updated to Caleb. So let me pull that in. Look now it says Caleb. So or now this will actually work if you're watching, if I change it back to student B and then I click File Save as replacing that sucker.

00:14:42:01 - 00:15:06:02
Nick Clason | Hybrid Ministry
Now over here. Watch. There went you might you might not have seen it because it happens so fast. That's the beautiful thing about Adobe Premiere Pro and Adobe Photoshop. So as I quit sharing my screen here, I just very simply want to say to all of you that these right here, especially seven questions, are really easy one, to get students who have absolutely no editing skills to get going on editing.

00:15:06:02 - 00:15:26:17
Nick Clason | Hybrid Ministry
They're quick. They're they're easy to edit because they're under a minute. Usually. And so I can hand one of these over to them, and I can show them how to drag and drop the layers and make sure that they're in the right spot, add some sound effects. And off we go to the races. Now moving on. We are in our four part, my Church's Social Challenge videos.

00:15:26:17 - 00:15:46:28
Nick Clason | Hybrid Ministry
These are how I get more things done with students. We're going to move on to the third video type in our strategy. And that video is linked right here on screen. So go ahead and click that video and we'll see you over there. Don't forget that we are making digital discipleship easy possible. And accessible. So as always don't forget to stay hybrid.

Episode 116: How Churches Can Use Social Media (Ideas & Examples)

Nick Clason — Thu, 26 Sep 2024 05:00:00 -0500

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/116
======================================
📓SHOWNOTES
//Custom Coaching
https://www.hybridministry.xyz/articles/coaching

//Caleb Interview
https://www.youtube.com/watch?v=bPXShFfsJsM&t=520s

💡100 Topics Ideas & Templates💡
https://share.hsforms.com/1JOHqd4XOTbC5ZgfXB85BCwnumis

//Studio Tour & Gear Links
https://www.youtube.com/watch?v=yVT1xvh9-5k&t=557s

Website: https://www.hybridministry.xyz

🆓 FREEBIES 🆓
Level up your youth ministry game with these freebies!

🔗 https://linktr.ee/clasonnick

🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit

🕰️TIMECODES
00:00 2024 Social Media Strategy
01:28 Create Content With Your Students
02:05 How it all began
06:00 Video #1
09:44 How to Edit
12:49 How to Capture the Videos

TRANSCRIPT

00:00:00:00 - 00:00:06:13
Nick Clason | Hybrid Ministry
Easy social media ideas for churches and for youth ministries.

00:00:06:13 - 00:00:18:14
Nick Clason | Hybrid Ministry
Hey everyone, welcome to the Hybrid Ministry Show. I am your host, Nick place, and we are looking to make digital discipleship easy, possible and accessible. My strategy for social media in 2024,

00:00:18:14 - 00:00:24:13
Nick Clason | Hybrid Ministry
and it's looking like beyond if you didn't know this. Short form vertical based videos or reels?

00:00:24:13 - 00:00:32:05
Nick Clason | Hybrid Ministry
TikToks YouTube shorts account for 90% of the internet's traffic, which is just a wildly high

00:00:32:05 - 00:00:51:09
Nick Clason | Hybrid Ministry
statistic. And so people are getting on the internet to consume these styles of videos. And so we as churches, as communicators, as people who want to have an impact in our world, we need to be on these platforms. And so if you do want to be on social media, I recommend taking that strategic approach, posting those types of videos.

00:00:51:09 - 00:00:59:24
Nick Clason | Hybrid Ministry
And I also recommend not just posting only spiritual content. So one of the funnest things to do is post content that is just fun,

00:00:59:24 - 00:01:04:08
Nick Clason | Hybrid Ministry
interesting, funny, like a game of some sort, and then hook people kind

00:01:04:08 - 00:01:08:27
Nick Clason | Hybrid Ministry
of with that sort of piece of content and then hopefully drive them deeper down your funnel,

00:01:08:27 - 00:01:16:28
Nick Clason | Hybrid Ministry
which you will eventually get them to more spiritual content and, and hopefully you'll get them to a long form version of your spiritual content, which from there you can hopefully,

00:01:16:28 - 00:01:21:10
Nick Clason | Hybrid Ministry
just like you would live in the room, just like you would live with the sermon.

00:01:21:12 - 00:01:30:06
Nick Clason | Hybrid Ministry
Prompt them to take some sort of meaningful next step closer to Jesus. My new favorite phenomenon for churches and for youth ministries is to create content

00:01:30:06 - 00:01:32:29
Nick Clason | Hybrid Ministry
with my students, not just content

00:01:32:29 - 00:01:34:21
Nick Clason | Hybrid Ministry
for my students.

00:01:34:21 - 00:01:52:19
Nick Clason | Hybrid Ministry
Generation Z and subsequently Generation Alpha are looking for the personal touch. They've they've grown up under the rise of customization generation. Alpha is going to be growing up under the rise of personalization with algorithms and AI and things that can make life just very tailored to them.

00:01:52:19 - 00:01:55:26
Nick Clason | Hybrid Ministry
And so they don't want to necessarily get on their social media and see a

00:01:55:26 - 00:02:00:28
Nick Clason | Hybrid Ministry
bunch of stuff that I have done for them. They would rather get on social media and see a bunch of stuff

00:02:00:28 - 00:02:04:02
Nick Clason | Hybrid Ministry
that they have had an opportunity to participate in.

00:02:04:02 - 00:02:09:07
Nick Clason | Hybrid Ministry
And so a couple years ago, my resident Caleb, linked right here is my interview with him.

00:02:09:07 - 00:02:24:02
Nick Clason | Hybrid Ministry
And in it, we actually talked for a little while about this concept called the social challenge. And so where this came birthed out of is in our student ministry, we have a very, very vibrant YouTube channel. It's probably the social media platform that

00:02:24:02 - 00:02:37:13
Nick Clason | Hybrid Ministry
I pour the most gas on. If you want to see our strategy link down below is my completely free e-book strategy guide, detailing and outline every single thing I do from silly posting videos, long form version, pieces of content.

00:02:37:13 - 00:02:43:20
Nick Clason | Hybrid Ministry
It will help you take an adapter and make that possible in your context. But we were talking through a

00:02:43:20 - 00:02:48:08
Nick Clason | Hybrid Ministry
YouTube channel, which is mostly just teaching videos, and he wanted to include more students

00:02:48:08 - 00:02:56:02
Nick Clason | Hybrid Ministry
on our longform, teaching videos section of YouTube. You know, YouTube is broken into different like containers. You got you got

00:02:56:02 - 00:02:59:15
Nick Clason | Hybrid Ministry
posts and you got shorts and you got videos and you got lives.

00:02:59:18 - 00:03:01:24
Nick Clason | Hybrid Ministry
And so he's like, I want more students. I

00:03:01:24 - 00:03:18:25
Nick Clason | Hybrid Ministry
think it'd be good if there were more students on the video portion. And not just us staff, people with teaching videos. And I was like, okay, great. So he invented this thing called the social Challenge. And the social challenge became a huge win for us in our student ministry in multiple arenas.

00:03:18:25 - 00:03:31:02
Nick Clason | Hybrid Ministry
But early on, it would just be him or maybe him, and like another one of our students or him and another one of our interns filming some, some students doing some sort of challenge, just think like any sort of

00:03:31:02 - 00:03:36:12
Nick Clason | Hybrid Ministry
youth group game. And then they would just capture it on camera. And so that was on a Wednesday night.

00:03:36:14 - 00:03:40:27
Nick Clason | Hybrid Ministry
Our team, we don't work on Fridays. And so he would come into the office

00:03:40:27 - 00:03:53:14
Nick Clason | Hybrid Ministry
on Thursday and he would edit all day long to try and get that thing ready to go. And then from there, he would get that thing posted and off he would go, putting our students on, on the YouTube channel. Well,

00:03:53:14 - 00:04:01:17
Nick Clason | Hybrid Ministry
over time, that just became hefty every single week with a Thursday all day edit like that was the only thing he had like really bandwidth for it to do.

00:04:01:17 - 00:04:08:00
Nick Clason | Hybrid Ministry
On Thursday. And so we let that thing run for about a semester. And then we made an adjustment. And I said, what if we,

00:04:08:00 - 00:04:17:00
Nick Clason | Hybrid Ministry
Because in the meantime, we were filming short form, vertical based video content with our staff, and we would film like once a month, and we would get together and we would do some of these ideas.

00:04:17:00 - 00:04:22:20
Nick Clason | Hybrid Ministry
And one of the ones I'm about to share with you here in just a minute, and we would, we were filming for us

00:04:22:20 - 00:04:35:06
Nick Clason | Hybrid Ministry
and I was like, what if we put students behind that camera? And so that's what we did. And so my favorite, we do in our studio. Mr.. Now we've honed it in where we do four different types of social challenges.

00:04:35:06 - 00:04:44:17
Nick Clason | Hybrid Ministry
And so most months are made up of four different weeks and so on week one we'll do this week two do that, week three we'll do that. Link four we'll do that. Or we'll just do

00:04:44:17 - 00:04:49:04
Nick Clason | Hybrid Ministry
whatever is running low. And so I have every single thing, every single piece of content stored

00:04:49:04 - 00:04:56:01
Nick Clason | Hybrid Ministry
in a Google Drive. And I can see as I post daily, I can see which of these pieces of content I'm running

00:04:56:01 - 00:05:01:00
Nick Clason | Hybrid Ministry
out of, and then thus which ones we need to film more of on the next Wednesday night.

00:05:01:02 - 00:05:04:18
Nick Clason | Hybrid Ministry
Some of the other advantages youth pastors that this has had

00:05:04:18 - 00:05:14:14
Nick Clason | Hybrid Ministry
is this has created a space in our student ministry for students to come and let their voice be heard, and for them to actually get a chance to be on social media themselves. And then

00:05:14:14 - 00:05:18:27
Nick Clason | Hybrid Ministry
they're actually looking for it later on down the road, like, when are you going to post my video?

00:05:19:02 - 00:05:23:10
Nick Clason | Hybrid Ministry
Let me know. And it was funny, last week I actually pulled a kid aside and said, hey, I'm

00:05:23:10 - 00:05:35:08
Nick Clason | Hybrid Ministry
posting yours tomorrow. And so then he texted me. I didn't send him the link or anything like that, but he texted me. He's like, that was good, you know, typical seventh grade boy. But, he he reached out of his own accord.

00:05:35:08 - 00:05:56:13
Nick Clason | Hybrid Ministry
Right. Once he saw his video had been posted online. And so it's had some major wins for us in the room. It's actually made like our in person, a little bit more, intimate, like it's made our students actually get to interact with and know each other a little bit more. And so that's our current adaptation. We just batch record our students any given Wednesday

00:05:56:13 - 00:06:03:20
Nick Clason | Hybrid Ministry
night, with these different for social media ideas, I'm going to share with you in this video playlist.

00:06:03:20 - 00:06:22:25
Nick Clason | Hybrid Ministry
The first video idea that we do, it's called drafts. Now, you've probably seen or heard these before in if you've ever been on social media, all kinds of different people have done them. And I'm not, you know, claiming to be the the author of this idea, we have no doubt seen, we're taking

00:06:22:25 - 00:06:28:07
Nick Clason | Hybrid Ministry
this, you know, from other people, we've seen it done elsewhere, and we've adapted it to our culture

00:06:28:07 - 00:06:29:23
Nick Clason | Hybrid Ministry
and to our context.

00:06:29:23 - 00:06:31:27
Nick Clason | Hybrid Ministry
But essentially what it is is you choose, like

00:06:31:27 - 00:06:58:12
Nick Clason | Hybrid Ministry
any topic, literally any topic in the world that has at least ten or more options. And the reason you need ten or more is because it's it's sort of treated like a, like sports or like a basketball type thing where you draft somebody, to your starting five. And so if you and if you and I were doing this, you might go first in any particular category, let's just say,

00:06:58:12 - 00:07:10:02
Nick Clason | Hybrid Ministry
let's just say basketball players, you know, for example, by the way, link down below in the description I have shared with you, like over 100 different draft topic ideas

00:07:10:02 - 00:07:10:25
Nick Clason | Hybrid Ministry
as well as a

00:07:10:25 - 00:07:19:17
Nick Clason | Hybrid Ministry
gear resource list. So go ahead and click that link and go grab it. You can just have it and then you can take these and kind of copy and paste them and implement them into your church and into

00:07:19:17 - 00:07:27:15
Nick Clason | Hybrid Ministry
your social media strategy. But if you're going first, maybe you're Michael Jordan guy. So you take Michael Jordan, but then you go to me and it'd be my pick.

00:07:27:15 - 00:07:45:08
Nick Clason | Hybrid Ministry
And the only thing I couldn't take is Michael Jordan. I could take any other basketball player I wanted to. I could take LeBron James. I can also take Bronny James. It doesn't matter. I could take whoever I want. So I'll go LeBron. And then back to you. You might think that the third greatest player of all time is like Magic Johnson.

00:07:45:08 - 00:08:02:23
Nick Clason | Hybrid Ministry
And that's fair. I'll go ahead and give you like thumbs up on that. Come back to me. I'll probably take like Larry Bird or something like that. Back over to you. Let's say you take, maybe you're a big Bulls guy. Maybe you take Scottie Pippen. Great. That's fine. I don't agree with that necessarily. But I appreciate you trying back over to me.

00:08:02:23 - 00:08:18:17
Nick Clason | Hybrid Ministry
I probably go doctor J. Or Wilt Chamberlain maybe. I think, and as I'm doing this, I'm commentating it, right. I'm like, you know, I'm thinking this thing that, and so I'll go ahead. I'll take I'll take, I'll, I'll end up taking wilt. No no no no no no. What am I doing? I'll take Shaq I'll take Shaq back over to you.

00:08:18:17 - 00:08:33:05
Nick Clason | Hybrid Ministry
And you're like, all right, fine, I'll take Kobe. Great. That's great. Back over to me now. I'll take wilt okay. And I'm not now like building a team to play with. And you can set those parameters because I can't have Will and Shaq playing on the same team that both centers. Right. Back over to you. Maybe you're going to take like a modern guy.

00:08:33:09 - 00:08:47:28
Nick Clason | Hybrid Ministry
Maybe you're going to go like Kevin Durant or something like that. And I think that would be fair. Back over to me if I wanted to take a modern guy. Though I don't think he's, top ten of all time, but I do think it's great. Shaq good. So Alexander represent Oklahoma City Thunder. That's my favorite basketball team.

00:08:48:00 - 00:09:11:08
Nick Clason | Hybrid Ministry
And then what you do then is you'd say, hey, let us know. Comment down below who you think won okay. Now in that particular case, everyone watching would definitely say that I won. But maybe you got some big, Bulls fans, some some people from Chicago watching your content. Maybe they would say that you won, and they would say that you picked all the goats and Kobe Bryant and Scottie Pippen and all the other people, right?

00:09:11:15 - 00:09:11:24
Nick Clason | Hybrid Ministry
Like,

00:09:11:24 - 00:09:18:24
Nick Clason | Hybrid Ministry
whatever the case might be, but you just literally go back and forth and back and forth and back and forth. Another option you can do is you can snake it in

00:09:18:24 - 00:09:27:21
Nick Clason | Hybrid Ministry
so if you don't know, it's like, first person, second person, second person, first person, first person, second person, second person. That's the concept of a snake draft.

00:09:27:23 - 00:09:28:02
Nick Clason | Hybrid Ministry
I don't

00:09:28:02 - 00:09:44:11
Nick Clason | Hybrid Ministry
I don't do that as much in like a two person draft because, it's just like 12X2X2X2X2, and then it ends with one. I'd rather just kind of do the bounce back, but either way, your choice, your decision, you figure out which you prefer. And then

00:09:44:11 - 00:09:51:12
Nick Clason | Hybrid Ministry
I need to edit that sucker. And so typically when I do it with anyone on my staff, those drafts end up being like, five minutes,

00:09:51:12 - 00:09:54:04
Nick Clason | Hybrid Ministry
because there's a fair bit of banter.

00:09:54:07 - 00:10:00:26
Nick Clason | Hybrid Ministry
And we're sort of like, gassing people for, like, what they said, or slamming them for how bad we thought the choices were.

00:10:00:26 - 00:10:08:10
Nick Clason | Hybrid Ministry
And either way, we're kind of going back and forth, making fun of each other. And so that you have you have some decisions to make

00:10:08:10 - 00:10:18:06
Nick Clason | Hybrid Ministry
in the editing process, right? You got to get it down for me, I try to get every video under 60s because YouTube shorts is cap is 60s.

00:10:18:06 - 00:10:26:05
Nick Clason | Hybrid Ministry
And so if I can get it under 60, then that means I can post it on YouTube shorts, TikTok, Instagram Reels and Facebook Reels all four places.

00:10:26:05 - 00:10:39:20
Nick Clason | Hybrid Ministry
Now, if you don't want to use YouTube shorts though, if you're trying to reach teenagers, can I please implore you to consider using it? 95% of teenagers are on YouTube, and so if you are in youth ministry, you should definitely be using YouTube, and thus you should also

00:10:39:20 - 00:10:41:10
Nick Clason | Hybrid Ministry
be using YouTube shorts.

00:10:41:10 - 00:10:49:26
Nick Clason | Hybrid Ministry
But if you don't want to use YouTube, then you can make it longer because those other platforms allow for longer, time segments of videos. And you can

00:10:49:26 - 00:10:58:08
Nick Clason | Hybrid Ministry
edit it directly on your phone. My edits, it look like this. If you're watching here on YouTube. I'll also share with you my Photoshop template in that,

00:10:58:08 - 00:11:07:26
Nick Clason | Hybrid Ministry
free downloadable document where I am sharing, you know, all the different hundreds of ideas of draft, topics and content that you can use.

00:11:07:28 - 00:11:29:03
Nick Clason | Hybrid Ministry
But, if you don't have Photoshop, you can literally design this, in anything. You can design it on TikTok, in the TikTok editor. You can design it on an app like Cap Cut for the free version or the paid version. You can use it on Instagram Reels. Editor. Like it's literally the sky is the limit on where you can edit it.

00:11:29:03 - 00:11:30:08
Nick Clason | Hybrid Ministry
I like to edit in

00:11:30:08 - 00:11:43:09
Nick Clason | Hybrid Ministry
Adobe Premiere Pro, so I use Adobe Photoshop, and then I import those files into Adobe Premiere Pro and the good news in all of this is that for a while I started doing it. And then, homeschool kids are

00:11:43:09 - 00:11:50:28
Nick Clason | Hybrid Ministry
the best in our student ministry because they obviously they they don't go to school for as long during the day when they do homeschool.

00:11:51:00 - 00:11:52:03
Nick Clason | Hybrid Ministry
And I can have

00:11:52:03 - 00:12:04:16
Nick Clason | Hybrid Ministry
them come in and they can use, one of our spare computers that has Adobe Premiere Pro loaded on it. And I've been just teaching them how to use Adobe Photoshop, how to use Adobe Premiere Pro.

00:12:04:16 - 00:12:12:03
Nick Clason | Hybrid Ministry
And I had a student, I kid you not, who he took all of, one of our other, like, video tape adaptations.

00:12:12:03 - 00:12:13:29
Nick Clason | Hybrid Ministry
We had like, like 12

00:12:13:29 - 00:12:21:04
Nick Clason | Hybrid Ministry
of them, and he edited every single one of them, like in one sitting. He he came in. It was like

00:12:21:04 - 00:12:27:27
Nick Clason | Hybrid Ministry
his maybe fifth time in, And so he had to, like, learn and get up to speed on that fifth time. I mean, he just

00:12:27:27 - 00:12:31:00
Nick Clason | Hybrid Ministry
crushed them to the point where he was loving editing.

00:12:31:00 - 00:12:36:00
Nick Clason | Hybrid Ministry
And then he said to me, hey, can I come in tomorrow? And I was like, bro, you've done them all.

00:12:36:00 - 00:13:00:00
Nick Clason | Hybrid Ministry
And before I was getting students to come in and edit, I was editing them all myself, every single one. And so I was always behind. I never was caught up and he got me completely caught up. And now the other good news in all of this is that in addition to students editing it and getting them posted, I've also had students begin to take ownership and leadership in the room of where we're filming this thing.

00:13:00:00 - 00:13:17:20
Nick Clason | Hybrid Ministry
So we've actually built a full studio. You can see link down below, our studio tour and all the gear that we use, but sometimes we just use like a camera on the back of a cell phone and like external microphones. Other times we use like full podcast studio type microphones and run that into like a focus right camera.

00:13:17:22 - 00:13:38:04
Nick Clason | Hybrid Ministry
And we filmed it off our Sony ZV ten. Again, all of that is linked in that, studio tour episode. If you want to look at any of that purchase, any of that. And then if you do have your phone, you can just edit it directly off your phone. If you do it off of a camera, you got to take out the SD card and then download it and then go edit it in some sort of software on your computer.

00:13:38:06 - 00:14:02:08
Nick Clason | Hybrid Ministry
Again, either one of those strategies is fine. You decide what you want, you can do a really heavy edit, or you can do a really minimal edit like either of those. Either of those strategies works, and you can kind of do whatever works best for you and your, your time frame. Right. But once those students, edit those, I also have students capturing them or I have them running the room.

00:14:02:08 - 00:14:23:06
Nick Clason | Hybrid Ministry
I have them, getting students in place. I have them literally running, like, action and, like, clapping their hands. And, it was actually really helpful because one week when we were filming a bunch of, these draft style videos, the camera audio cut out, but I got all the mic audio, but I was like, how am I going to sync up empty words?

00:14:23:08 - 00:14:49:17
Nick Clason | Hybrid Ministry
To real audio? And because of the claps, I was able to find the clap on the camera, link up that spike, and then they were able to be to be linked. And so, I at this point in time, like this, this strategy, this four part video strategy, students are running it on Wednesday nights capturing the videos, and then students are editing it and all I'm doing is overseeing it and posting it.

00:14:49:17 - 00:14:51:05
Nick Clason | Hybrid Ministry
And so my guess would be, if you're in

00:14:51:05 - 00:15:15:02
Nick Clason | Hybrid Ministry
youth ministry and you want to create content with your students, that this is what you're looking for because you may not feel equipped, you may not feel like you have, what it takes or even the knowledge behind social media in your students. They do, they do. And if you're willing to build the infrastructure enough to then be able to hand that over to them, I think that's a fantastic model and it takes more work off of your

00:15:15:02 - 00:15:16:04
Nick Clason | Hybrid Ministry
plate.

00:15:16:04 - 00:15:38:19
Nick Clason | Hybrid Ministry
And so if you're interested in exploring, how to do that or even just looking for maybe like some some next steps, I offer a coaching link down below. Reach out about that is really affordable, is really cheap, and I would love to help you get that up and running. Now on to easy social media video idea number two.

00:15:38:21 - 00:15:57:27
Nick Clason | Hybrid Ministry
I'm glad that you asked because I'm sure you were looking for it. It's actually going to be linked here on screen in the very next video, which I have here on my channel. So go ahead and tap that. Go check that one out. And without any further ado, we will see you over there because we are making digital discipleship easy and possible and accessible.

00:15:57:27 - 00:16:02:01
Nick Clason | Hybrid Ministry
And so as always, don't ever forget to stay hybrid.