About this Episode

πŸ”₯SURE FIRE RESOURCE TO LEVEL UP YOUR SOCIAL MEDIA GAME πŸ”₯

πŸ“… "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

πŸ’ΈBUDGET & TIME FRIENDLY DESIGN PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw

πŸŽ₯LEVEL UP YOUR YOUTUBE GEAR FOR UNDER $100

https://www.hybridministry.xyz/articles/youtubestarterkit

DESCRIPTION

Are you in need of a fast and affordable logo design for your youth ministries? Look no further! In this ultimate guide, we will unveil 4 creative tools that will help you create the perfect logo without breaking the bank. Whether you're leading a youth group, organizing an event, or starting an outreach program, having a captivating logo and graphic design is crucial. It not only represents the identity of your youth ministry but also leaves a lasting impression on your target audience. So let's dive into the world of logo design tools!

In this episode is the world's worst kept secret, it's Canva! Canva also has a FREE for Non Profits section which is great for churches, youth ministries and non-profit organizations that are working on a budget!

The First Tool was: PowerPoint
πŸ“Ή Watch Here: https://youtu.be/fOIPiPW3Wpk
🎧 Listen Here: http://www.hybridministry.xyz

Explore these 4 creative tools and let your imagination run wild.
FULL PLAYLIST:

https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw

πŸ†“ FREEBIES πŸ†“
πŸ“… "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

πŸ“Ή "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

πŸ› οΈTOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

πŸ‘‰ STAY CONNECTED
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Website: https://www.hybridministry.xyz

πŸ““SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/064

//CANVA FOR NON PROFITS
https://www.canva.com/canva-for-nonprofits/

//NICK'S 3 FAVORITES:
β€’QR Code Generator
β€’Typecraft
β€’Smart Mockups

//PROS & CONS OF CANVA
https://digitalscholar.in/pros-and-cons-of-canva/#:~:text=A.,available%20features%20and%20design%20elements

//CANVA PRICING PAGE
https://www.canva.com/pricing/

//LINKTREE
http://www.linktr.ee

πŸ•°οΈTIMECODES
00:00-01:16 Tool #2 Canva: Making Graphics for free and cheap
01:16-03:26 Good Graphics are just a click away, go check out Canva
03:26-05:27 How to navigate Canva after logging in
05:27-09:52 How to Edit Using Canva as a Beginner
09:52-11:54 What else does Canva have to offer?
11:54-15:05 Canva Pro FREE for Churches!
15:05-19:32 The 3 Most Underrated Features of Canva
19:32-22:02 Top 4 Limitations of Canva

πŸ•°οΈTRANSCRIPT
Try Transcribing for Yourself at Rev.Com
rev.pxf.io/R5nDOa

Nick Clason (00:00):
Are you a busy youth ministry pastor or leader, your're calendar full of parent phone calls, curriculum planning, event planning, angriest, senior pastor, or maybe just normal senior pastor meetings. And so your schedule is busy, your budget is tight, but you still want to have dope custom off the chain, amazing graphics for your social media, or maybe even just for the screens in your room when you meet with your students. Well then look no further than this episode of the Hybrid Ministry Show where we are going to be talking about everyone's favorite web-based design platform. You know it as Canva, and you've probably heard of Canva and seen Canva before. But in this episode, I'm going to go through the depths and show and share with you everything that Canva has to offer. I'm also going to do an on-screen design tutorial to show you just how easy it is.

Nick Clason (00:54):
And finally, make sure that you stick around to the very, very end of the video because I'm going to share with you my top three Canva features that are not as widely known, but can be incredibly useful for you in your student ministry and on your social media and in your web presence. So welcome to this episode of the Hybrid Ministry Show. Well, hey there everyone. My name is Nick Clason. I am a 12 and a half year youth ministry veteran. I have been designing graphics since I was right straight out of college, straight into student ministry, and these were what some of my early on designs looked like. And so I know how bad I used to be, and these now are some of the ones that have replaced them within recent years. And I don't say that to brag. I simply say that to say I have no design skills.

Nick Clason (01:46):
I didn't go to school to be a designer. I went to school to be a youth pastor. But once I got into it, I realized I needed to have designs that looked good, that made sense, that spoke the language of my teenagers, and I didn't know what I was doing. I was just trying my best. And in a lot of cases that might be, you might be sitting there knowing you need them, knowing you want them, you've seen them done online or in other places, and you're like, I want that, but I have no idea how to create that. Canva is your answer. Now, full disclosure, I just about two weeks ago got a Canva Pro account, and I'm going to share with you how you can do that and also show with you or show you some of the features of Canva and what it has to offer.

Nick Clason (02:33):
The nice thing about Canva is the learning curve is really, really low, much lower than a product, say like Adobe Creative Cloud, which has things like Photoshop and InDesign. And so Canva can help you create and thrust into having a strong digital presence. And if you're sitting here thinking as a youth pastor, now why do I even need this? Listen, I believe that every youth ministry in America needs a strong digital presence, and I have linked that right here at the top of the video. I have a video completely about that. So if that's something that you're interested in, hop over there. Make sure that you check out what every youth ministry needs and why they need a strong digital presence. But if you're here for the graphics and if you're here for Canva, let's hop in because Canva is going to be a great step in that direction.

Nick Clason (03:23):
So let's first talk about what does Canva have to offer. All right, so if you log into canva.com, you can head over to the side panel here and it'll look something like this, and you'll see that it has this folder called projects. That's where you would go and look at all of your recent designs. It will hold and have folders for things. If you're on a team, that's where you would find other graphics done by other people that are using them. Maybe you can hand this off to an intern or a high level student or an admin who can also help dabble in it. You can get a team account and they'll have the folder section, the design section. They'll also have images that you have or have been using in the past for different designs and different projects. Now, here's what all Canva has to offer as far as it pertains to the template section.

Nick Clason (04:14):
So these are the different headers. They have business, and then under there they have docs, presentations, flyers, graphics, calendars under social media, which I'm about to do tutorial here in just a quick second. They have Instagram and then they have post stories reels, Facebook post covers ads. They have your stories. They have TikTok videos, they have Pinterest pins, LinkedIn video ads, animated social media, Twitter posts. If this is something that is interesting to you, I want to let you know that you can subscribe to this channel because we are going to be going over all kinds of different tips to tactics and ways to help you lean into the hybrid version of your student ministry for both online and in person. So match that subscribe button so that you don't miss a future video at all that continue to have education, grade subject resources. You can literally break it down by grade, kindergarten, first, second video, video, 16 by nine, Facebook, video, video messages, mobile videos, video catalog, YouTube videos, feed ad videos, and they have marketing with flyers, logos, posters, print products and cards and invites.

Nick Clason (05:20):
So let's hop in and let's do a quick design Canva tutorial. Let's check it out. All right, so if you are watching on YouTube, which by the way, if you're listening only to a podcast, want to encourage you, hop into the link in the show notes, check out our YouTube, our TikTok, our Instagram. We are on all those places. But right now for this YouTube tutorial, I got my computer in my lap. If you're watching, so you're seeing it, you're also seeing my desktop right here is what it looks like, or at least the website I'm on. And this is Canva. This is what it looks like. And so I want to show you just how easy it can be. So if you log in, hit on templates, we're going to click social media and let's do an Instagram reel if that's something that you're interested in.

Nick Clason (06:02):
They have all kinds of different templates here that you can choose from. And so I'm just going to pick one here kind of arbitrarily, and let's do this daily vlog one right here. Let's click customize this template, and then we are off to the races. And so there is a background there that we have the ability to swap out if we want to. And so if I select it here, I can boom, delete it, just like that. And so now I want something different. I want someone typing. And so typing texts. Let's see what we get here. Oh man, here's all kinds of different social media based looking things.

Nick Clason (06:44):
Here's a phone one. So let's add that. I like that one. We're going to pull that sucker in. I can make that wider if I want. I can make this phone. I can make this phone a little more off screen if I want. Put it right here. And I can edit this text right here. So I can say, go check out our most recent hybrid ministry episode about editing in PowerPoint. Boom. That was our last episode, link in the show notes if you are interested in that. But boom, here we go. I can change the duration here. It's currently at five seconds. Looks like I can add some notes. I can do a little transition. I can play it and see how it is. Now there's not a lot of, oh, here's the seconds right here. So if I want to make it longer, I can make it longer.

Nick Clason (07:49):
I can animate things. So if I wanted this text right here to do something, I could have it merge in like that. I could have it come in that I could have it look like it's being typed out. I like that. I'm going to go ahead and do that. I'm going to have this one do something, some sort of animation. Let's have, yeah, let's have it rise up. We'll make it a little bit quicker. You can change the direction that it does that, right? So up, down, top, bottom, I'm just going to do from the bottom, I can exaggerate it like that, kind of like that one. And then I can add effects to it while it's just sitting there, right? It can pulsate, it can flicker, it can wiggle. So do all those. And then there's my little preview. I can click download and I'm good to go. So I think if I were to click share, I can share this with in my group. I can copy it, I can download it, I can print it. So yeah, so let's go ahead and download that sucker so that I have it.

Nick Clason (09:10):
MP four, boom, downloading, so you can see just by that. Oh, look, and they give me a little thing to tell me just how great my design was. Now, as you can see, Canva has a ton of different features to offer. I made that little tutorial in, I don't know what you're watching, 2, 3, 4, 5 minutes. Not too long. And I was distracted because I was trying to talk and communicate with y'all. But here's the reality. There is so much that can be accomplished and completed just through the utilization of Canva. I want to make sure that you can know this and see this, but make sure that you hang around to the next point, because this next one might be one of my favorite points of all time. So beyond templates, right? They offer a branding section. So if you are a nonprofit, you can import your colors, import your logos, import your church youth group design.

Nick Clason (10:03):
They have all kinds of different apps. And if you click on that page, it'll show you trending apps. It'll show you new apps, it'll show you productivity apps. It'll show you design apps, share and publish, and then content planning, which is one of my favorite features. And you can do content planning for Instagram, for Facebook. If you're on Twitter, slack, Tumblr, LinkedIn, you're probably not in any of those bottom three. But if you're on one of the top two, you probably are. But here's the deal. I love planning. Speaking of planning, I have a completely free ebook to help you with your content planning in your student ministry. And here's the fact you can use Canva to help supplement some of the things that I'm going to recommend that you use because most design things like this are stock and static. And so you're going to have a page full of stock and static resources, and nobody wants to have an Instagram page full of just stock and static resources.

Nick Clason (10:53):
This is good, this is helpful, this is useful. But what most of us are looking for on social media and what your students are looking for on social media is an opportunity to contribute in some customization. And so I have 40 free student ministry ideas. You can literally copy and paste each of these ideas because while they're the same, they also offer new ones. And so in the description, a completely free ebook, one month worth of social media posting ideas, and then you can use Canva to filter in some of the gaps and some of the holes that my social media planning calendar is going to leave if it doesn't fulfill and satisfy every single day's worth of content for you in your ministry. But let's move on because I'm sure I know what you're thinking right now. You're thinking, wait a minute, doesn't this just cost a ton of money, like a resource as powerful as Canva that has to cost a lot of money?

Nick Clason (11:50):
Guess what? You are in for a surprise, my friend. Check it out. So if you look at the Canva pricing, of course, they have Canva for free. And so that's going to allow you, I'm going to pull my computer back up here so I can read it from that far away. But Canva for free will offer you drag and drop editor for easy customization, 250,000 plus free templates, a hundred plus design types, a million plus free photos and graphics, AI powered design tools like Magic, right? Magic design, magic edit and more. Invite others to design and work with you as well as a wide range of principle products and to design and get delivered to your door. And five gigs of cloud storage. That's completely for free. However, if you upgrade to Canva Pro, that's going to be 1499 per month for one person. Everything that I just read that was included in free as well as all these other features here, you can read them for yourself.

Nick Clason (12:48):
If you're on YouTube, it's going to be on the screen. If not, hit the link in the show notes, go check out this section on YouTube. And then finally, Canva for Teams is 29 99. It's a plan for two plus people. You get everything in the free feature plus all these other features that they have listed here. Again, onscreen link in the show notes, but bigger teams love the fact that you have SS, S O I S O certification, compliance cloud storage, up to one terabyte. You can pay as you grow. You'll be able to reconcile costs for anyone who's joined before each billing cycle, so you're not locked into your team size. But here's the good news, and you may know this already, but Canva Pro is free for churches and nonprofits, which is probably the best feature for any one of us in student ministry because you and I know that we don't have budget to pay for any of this type of stuff.

Nick Clason (13:41):
We need a full on communications team at our church. And if you're in a small church, you are the communications team, but your church can get all the Canva Pro features for free because it's a nonprofit 5 0 1 C three. That's incredible news. So you simply jump on a Canva, click on the pro feature in the menu, and you apply for nonprofit status, takes a couple days, and then boom, you are ready to rock and roll. In the meantime, you can utilize all the Canva for free features as you're waiting for them to approve your pro status. So here's what I don't know. As I was designing that we have a Canva Pro account because we are a church and we applied for it. We went through all the work. So the templates I might have used, if you're using it in free, the template I might've used may not be available to you.

Nick Clason (14:29):
However, once you're in pro, you don't have to worry about those things. If you see something cool, if you've see an animation that you like, you don't have to wonder. That's a pro version one. I don't have that. I don't have the budget. That's one of the best things about Canva is it offers it to churches completely for free. So you got to check that out. But hey, in the next section of the video, we are going to be talking about my top three favorite that I found on Canva that are a little bit undercover, a little bit under the radar, a little bit off the beaten path, but they're going to be amazing for you and your student ministry, and I'm going to tell you how you can utilize them in the next section. Okay. My three favorite resources that I found, the first one was this.

Nick Clason (15:08):
If you go over into the app section, they have a free QR code generator. I love using QR codes. I remember when they came out in college, nobody wanted to use QR codes. Then I remember when the pandemic happened, I recommended a QR code to our student ministry because I was living in Chicago, and this is what they said. They said, you have to think about how you can get information in people's hands without handing them anything or touching them. And I was like, that is everything that goes against what I've ever known to be as a youth pastor. And so I proposed, Hey, well, what about a QR code that might work? And the communications team said in that moment, and I quote, we will never use a QR code. Fast forward to two weeks later. And what was on the screen? That's right, a QR code.

Nick Clason (15:53):
I'm not saying I take credit for it, but it was my idea. In the original inception, communications team was anti QR code because for years, QR codes were wasteful and not really a good woven in part of our fabric. But honestly, the pandemic ushered in QR codes and our phones adapted. When I first had to use a QR code as a kid in college, I had to have a special app called QR Code Reader. But now my camera does all the work, so I just pull up my camera, shoot it at the QR code, and then a link pops up on my camera. I'm sure that you can relate to that as well. So QR code's, one of my favorite ways and things to use and push information to students. We use 'em in a couple of different settings. In our ministry, we like to have tables.

Nick Clason (16:37):
It incites some chaos as they're listening because some people's backs are to the stage. But on the tables in the middle, we have a little tabletop sign holders and whatever we might have, announcements wise, camp signups, all sorts of things. I can put a QR code there. A student can shoot that and they can go to whatever that announcement is. Another place that we use it is in our cafe. We have little napkin holders, and it's got a little slot for just some announcements. And so I just have a static standing graphic that says, Hey, we're social. And I drop in my QR code, which takes them to a link tree, which is a free website that you can utilize link for that in the show notes if you're interested. And then I dropped all of our social media handles in there. So it'll pull open like link tr.ee/cross creek students, and then it'll have YouTube, Instagram, TikTok, all of our different things so they can follow whatever they want.

Nick Clason (17:29):
And that just lives there in our cafe on that QR code. At any time, Canva has a free one, which right now, honestly, I'm currently paying for one, and I'm going to have to keep paying for one because I use it in all kinds of different places. And to swap that out is going to mean I have to swap out all the print things and all the other areas that I've sent out information about our code. But Canva has a free one, so check that out. The second resource that I love is their type craft. So you can bend type, you can warp type, you can twist type, and I am not very good at that. On the design side, I know it looks cool. We just designed and dropped these shirts at the beginning of summer right before camp that said, hello Summer, that's got a wave and warp views on the screen if you're watching on YouTube.

Nick Clason (18:14):
And we had to send that out to Fiverr and have someone create it for it. But right here, I just discovered that Canva offers it. And so if that's something that you're interested in, which it's super hot, super in right now, talk to your students, they'll tell you. But if you want to know how to do that, you know how to make it, you can utilize that type craft tool. Again, that's in the apps section of Canva. And then finally, they have this thing called smart mockups where you can use smartphones, desktops, and laptops in your design just like I just did. But they have a whole kind of app or tutorial where you can pull in a phone and then you can drop in your own custom content. So for example, if you have a student ministry website and you want to point people to it, you can bring that phone in, drop a photo of what your student ministry website looks like into that phone, and then create a graphic around that saying, Hey, if you ever want to take a next step, head to this website at such and such website.com.

Nick Clason (19:11):
And then that phone or that mobile or that tablet will be able to display what that website actually looks like when and if someone actually heads there or shoots QR code to take them there. Now let's talk the final piece about what are canva's top limitations, because that's always going to be a thing with a tool like this. Alright, so according to digital scholar.com, they wrote a blog on this. I'll link it down below in the description if you want to go read it for yourself. But essentially what I pulled out were what I thought are the four biggest problems or limitations that you might experience as a pastor, church leader, ministry leader. The four of them are this number one canvas style, right? So stock images are great, but ultimately they're still stock images, which is why I think you should grab my ebook on how you can bring customization in your students and your leaders and yourself to your social media presence as opposed to just a bunch of graphics about it.

Nick Clason (20:09):
40 free ideas in the link in the description. Limitation number two is templates. They just have a limitation on their templates, especially for the free version. There's just really not as much and they're not as good as the pro version, obviously. And so that's not going to be an issue for you. If you're a pastor or church leader, you're able to use that for free because of Canva's ability to give that to you for free. As a nonprofit and the exporting side, you are not going to have as much control on the exporting, again, like R G B versus C M Y K. That may not matter to you as much. You may not even know what those things mean, but there is just a certain level of what you're able to do. If you do a big old poster and you export it, it may come out pixelated because it's not as crisp and clear and you just don't have as much power in creating how big you want to export it and all those types of things.

Nick Clason (21:00):
And then finally, creating unique design elements cannot really happen in Canva because they're already pre-created for you. So honestly, the single greatest, in my mind, the single greatest platform for creating unique design elements falls under the Adobe Creative Cloud umbrella. It's expensive. People often shy away from it because of that. It also has a massively steep learning curve. But what you might not know is episode number one of this series was that we offered PowerPoint as a free or budget design tool canvas number two. Our third video is going to be Adobe Express, which is their free version of it. So that is video three coming up next, which will offer you the ability to have unique design elements. So if you're interested in that, click the video here on the screen or these other videos here, and we will make sure that we talk to you next time. We're making digital discipleship easy and accessible, so stay hybrid.