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🕰️TIMECODES
00:00 Act 1 - The Problem
02:40 Act 2 - The Analytics - How it REALLY works
07:44 Act 3 - The Hybrid Framework
16:48 Act 4 - The Execution Layer
17:13 Microphones & Cameras
23:35 Software Recommendations
26:39 Social Team Construction
28:11 Act 5 - The Vision Layer
30:36 Act 6 - I Can Help!

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TRANSCRIPT
00:00:00:00 - 00:00:13:13
Nick Clason | Hybrid Ministry
As a person on church ministry, you have a slew of responsibility. You need to be a shepherd. You need to be an administrator. You need to be an evangelist. You need to be a disciple maker. And sometimes you need

00:00:13:14 - 00:00:15:22
Nick Clason | Hybrid Ministry
to be a social media strategist.

00:00:15:25 - 00:00:16:07
Nick Clason | Hybrid Ministry
Listen,

00:00:16:10 - 00:00:17:05
Nick Clason | Hybrid Ministry
you know this.

00:00:17:07 - 00:00:20:05
Nick Clason | Hybrid Ministry
Not everyone can be good at everything.

00:00:20:05 - 00:00:21:04
Nick Clason | Hybrid Ministry
just recently,

00:00:21:04 - 00:00:22:13
Nick Clason | Hybrid Ministry
someone in the DYM

00:00:22:16 - 00:00:27:27
Nick Clason | Hybrid Ministry
Facebook group asked like social media gurus, where are you at? I want to start up ticking my engagement

00:00:27:27 - 00:00:30:00
Nick Clason | Hybrid Ministry
I probably see that question

00:00:30:03 - 00:00:31:00
Nick Clason | Hybrid Ministry
once a month

00:00:31:00 - 00:00:33:29
Nick Clason | Hybrid Ministry
just like you get curriculum to help you teach, just like you get

00:00:33:29 - 00:00:36:19
Nick Clason | Hybrid Ministry
calendar apps to help you stay organized, and you have

00:00:36:19 - 00:00:38:05
Nick Clason | Hybrid Ministry
books to help you learn.

00:00:38:05 - 00:00:43:05
Nick Clason | Hybrid Ministry
With so many different tools on the market, how do you know what you can actually trust? You know,

00:00:43:08 - 00:00:52:23
Nick Clason | Hybrid Ministry
I've been leading a youth ministry leader cohort, specifically down a deep dive topic of hybrid ministry, and at the beginning

00:00:52:29 - 00:01:04:23
Nick Clason | Hybrid Ministry
of the cohort, it's an eight week experience at the beginning. I have people map out the next month of social media content, and every week when we circle back, we evaluate how did the last week go?

00:01:05:00 - 00:01:11:23
Nick Clason | Hybrid Ministry
And without fail, they say I had my plans or the plans laid out, but I didn't do it because

00:01:11:25 - 00:01:27:10
Nick Clason | Hybrid Ministry
a meeting came up. Because this thing happened, because I got busy, because the weather canceled our services and I was focused and forced to do other things responsibility wise. You see, whatever the reason is why social media falls by the wayside,

00:01:27:11 - 00:01:28:08
Nick Clason | Hybrid Ministry
it's not a priority.

00:01:28:08 - 00:01:39:18
Nick Clason | Hybrid Ministry
Leadership doesn't see the value of it. You're not creative enough. You need something to help. You need a strategy. And that's what this episode is. This is the mega episode. I've done you a favor,

00:01:39:21 - 00:01:43:07
Nick Clason | Hybrid Ministry
in the next several sections of this video, I'm going to share with you

00:01:43:07 - 00:01:53:04
Nick Clason | Hybrid Ministry
the analytics behind my hybrid ministry strategy and my seasonal social Media pack, which is now available and active for the spring season over on Patreon.

00:01:53:04 - 00:01:56:13
Nick Clason | Hybrid Ministry
So make sure that you go take a look at that. If there's something that you're interested in.

00:01:56:13 - 00:02:07:18
Nick Clason | Hybrid Ministry
And then in act number three, we're going to share with you the hybrid ministry framework. And act number four, I'm going to share with you the execution layer. How do you actually pull this thing together?

00:02:07:18 - 00:02:22:11
Nick Clason | Hybrid Ministry
What gear what software do you need. Act number five is going to be the vision layer. Where can this go if you really choose to double down on it. And then act number six, I'm just going to share with you different ways that I can help along the way. And here's the good news. I've actually shared all of this before.

00:02:22:11 - 00:02:44:11
Nick Clason | Hybrid Ministry
If you're new here, or if you don't want to go through all the various episodes I have, this is almost going to be like a clip show. I have done the hard work of combing through nearly 200 hybrid Ministry episodes to share with you each of these different sections. So we're going to dive in. Let's look first here at the analytics and what's going on behind the scenes.

00:02:44:13 - 00:03:00:26
Nick Clason | Hybrid Ministry
You know, when I released my winter season on Social Media pack, I did a vlog style video where I was at a conference that my my church was hosting. I was hosting it. I was like a stage host for the week, and I wanted to prove that I could post my pack in less than 16 minutes of total time.

00:03:00:29 - 00:03:22:06
Nick Clason | Hybrid Ministry
Over the course of the week, though, in my pack, I propose you post three times a week. I posted eight times during that week. Every single piece of content that I include in my seasonal social media pack. Spoiler I didn't meet the challenge, but I did learn something valuable and it's that my pack can actually stand up to some of the stressors of everyday life.

00:03:22:08 - 00:03:38:28
Nick Clason | Hybrid Ministry
My pack was the schedule, and all I had to do was look at the schedule. It told me exactly what I was most post. I posted it and not less than 16 minutes, but however, I was able to do it in less than 20 minutes. And this right here is the analytic and the deep dive from that week of posting.

00:03:38:28 - 00:03:48:27
Nick Clason | Hybrid Ministry
Now I have all different seasons and I just released spring, which means now we're also able to offer a full year of custom and DIY seasonal social media.

00:03:48:29 - 00:03:59:02
Nick Clason | Hybrid Ministry
So if you want to look at the four season bundle pack for the entire year of social media, go check it out. But what I'm trying to do in my pack is I'm trying to make you and your church the hero.

00:03:59:02 - 00:04:19:20
Nick Clason | Hybrid Ministry
Not just a bunch of standard graphics that every church, any church can post, but graphics that. Yeah, we'll have some of that, but also videos with you and your people, and I'll train you and give you scripts and, and give you video and graphic overlays that you can put on top of videos that you record. Because 90% of the internet's traffic is short form, vertical based video.

00:04:19:22 - 00:04:37:01
Nick Clason | Hybrid Ministry
And so I took that concept, the one that I sell to you and sell to all you pastors, church communications, people all around the world that I stand behind. And I put it to the test, and here were my results from the week. And and it's nothing crazy. We didn't go viral. We didn't get famous off of it.

00:04:37:01 - 00:04:54:27
Nick Clason | Hybrid Ministry
In some cases. We had some really low views. In other cases we had some really high views. So I want to share with you the highest view from the week. I want to share with you the lowest view from the week. I want to share with you a comment from a post that happened during that week, as well as the one the post that got the most amount of likes.

00:04:54:27 - 00:05:14:27
Nick Clason | Hybrid Ministry
And I'm going to do that across three different platforms of TikTok, Instagram and YouTube. So if you're watching here on YouTube right now, you'll see this graph up here on screen. But the video with the highest views on TikTok was only 235 on our verse Bible verse video 235 views on TikTok. Our lowest one was our transition style video.

00:05:14:27 - 00:05:34:18
Nick Clason | Hybrid Ministry
It only had 38 views over there on TikTok. A comment we got zero comments during the week on TikTok when I did this. And see, that's the that's the the truth. That's the hard and crass reality. Sometimes that's what happens. We also did get 37 likes on our first video. So that video did did do the best on TikTok.

00:05:34:19 - 00:05:54:26
Nick Clason | Hybrid Ministry
Now let's switch over to Instagram. I got 471 devotional views on our Devo video, the one that I, the script, I wrote the script, then I copied the script verbatim and I hadn't looked at it in like three months. So I was basically going in code, which is very similar to what you would also be doing if you were to grab my pack and implement it in your own context.

00:05:54:28 - 00:06:16:00
Nick Clason | Hybrid Ministry
We had, 243 views. I was the lowest on our verse post on Instagram. So interestingly, it was our lowest on Instagram was higher than our highest on TikTok. Comments on the Devo we had two different people that left a comment on our on my devotional thing, and I asked for some sort of, hey, leave a leave this emoji in the comments if you need this.

00:06:16:00 - 00:06:35:05
Nick Clason | Hybrid Ministry
And two people did that and then the highest likes was 17 on that same devotional video. And then over on YouTube, check this one out. We had 1081 views on the transition video. We had a comment, I'm sorry, we had 23, our lowest on the verse post on YouTube and then, on the Bible trivia post on YouTube.

00:06:35:05 - 00:06:47:00
Nick Clason | Hybrid Ministry
Someone said, I didn't know that, that I didn't know the answer to that last one. Not a chance. That was fun though. Good job. And then we had 28 likes on said Bible trivia. And here's just a couple of things I find interesting.

00:06:47:03 - 00:06:59:29
Nick Clason | Hybrid Ministry
The verse post did amazing on TikTok and it struggled on the other two, right? Each platform had a different, higher performer, the verse followed by the diva on Instagram, followed by the transition video on YouTube.

00:07:00:02 - 00:07:20:06
Nick Clason | Hybrid Ministry
Right. A couple of things. At one point I actually had to reedit and repost some of these because I had made mistakes. But somehow my posted man on the street video, I did it without even sound. The first time around, my Wi-Fi was lagging. It's slowed me down. And right when I was getting ready to hit record at one point, I had to run across the creek to grab my SD card.

00:07:20:06 - 00:07:40:14
Nick Clason | Hybrid Ministry
See, even I, the creator of the seasonal social media pack, I ran into the same potential obstacles that you might, and my summary and all that is that that week was far from perfect. But what I did do is I showed up regularly, and when I got busy and I didn't have what I needed to do, I could look back at my calendar and my seasonal social media pack told me exactly what I should do.

00:07:40:14 - 00:07:41:24
Nick Clason | Hybrid Ministry
And so that's the purpose

00:07:41:26 - 00:08:06:09
Nick Clason | Hybrid Ministry
of this thing. It is a seasonal social media pack that's more than just static graphics. That helps you develop a team, a volunteer social media, team students, whatever to hand something off to. And it's for the less than the cost of a couple cups of coffee for the month. So now let's move into act three, and this is where we're going to share some best of clips from the Hybrid Ministry show.

00:08:06:09 - 00:08:09:16
Nick Clason | Hybrid Ministry
I'm going to share with you the Hybrid Ministry Framework.

00:08:09:21 - 00:08:39:04
Nick Clason | Hybrid Ministry
There are kind of three core statistics. There's Gen Z, Gen Alpha. They use their mobile device more than they use any other device combined. Furthermore, 69% of students own a smartphone. But I get this the age of 12, 90%. According to Pew Research use YouTube. But there's a verse in Jeremiah chapter 29 Nov nine 2911. But right before that verse, Jeremiah is having a conversation with God.

00:08:39:04 - 00:09:08:22
Nick Clason | Hybrid Ministry
And here's what God says to Jeremiah. He says you should build homes, planned to stay, plant gardens, eat the foods that they produce, marry and have children, then find spouses for them so that you may have many grandchildren. Multiply. Do not dwindle away, but you gotta understand the context here, which we don't do for Jeremiah 2011 very often, is that the Israelites are stuck as captives in Babylon, and what God is telling Jeremiah to do is he's saying, stop complaining.

00:09:08:22 - 00:09:35:13
Nick Clason | Hybrid Ministry
Stop trying to find a way out. Stop trying to leave. Instead, invest in where you live and digital ministry is not going anywhere. You may not like it. You may not even think it's the most effective. But the majority of millennials, Gen Z, and we can assume Generation Alpha, say that a digital version of church is valuable to them and one that they would lean into, and it doesn't mean that their in-person attendance is going to go away.

00:09:35:13 - 00:09:54:00
Nick Clason | Hybrid Ministry
That's a lot of the fears of us in church leadership is that if we offer a digital component, I'm just going to choose that instead of, coming to church in person, but far from it. We're also seeing in this generation, more than even older generations, that community is so much more important to them. So they don't want to forsake the in-person moments.

00:09:54:00 - 00:10:20:07
Nick Clason | Hybrid Ministry
And so when we take the in-person moments and the best that it has to offer, when we take the digital things and the best it has to offer, and we find that sweet spot right in the middle, we find what I call hybrid ministry. A great example of it is honestly, Home Depot. And think about it like you throw on your new balances and you throw on your cargo shorts on on a Saturday morning, you got a project, and then you go on Home Depot and you don't really have like a agenda, right?

00:10:20:07 - 00:10:40:00
Nick Clason | Hybrid Ministry
You're just walking around and you're just kind of like you're taking in the smell of lumber and you're just you're just kind of exploring what the hallways and the aisles of Home Depot have to offer. Other times. And then, like, you don't have time, right? You go online, you make an order so that it's delivered to your doorstep because you don't have time to just live out your full dad mode experience.

00:10:40:07 - 00:11:11:24
Nick Clason | Hybrid Ministry
But my favorite honestly version to experience Home Depot is while I'm in the store on their app because their app. If you haven't seen it yet, their app shows you where every single thing in their entire store is located. And so that's what I think we should be doing as youth pastors. Finding a way to intersect where teenagers already admitted they're spending their time, not forsaking the good elements of gathering together and community and accountability and all those things, but also leaning into this hybrid sort of moment.

00:11:12:00 - 00:11:35:19
Nick Clason | Hybrid Ministry
And so what I want to do is I want to give you one of the easiest ways to kind of to kind of step foot into this hybrid space. And it's by up picking your social media engagement. Now, here's the thing. A lot of youth pastors, and if you've been following me along on this channel for a while, posts announcements on their feed, just assuming that social media is another announcement platform.

00:11:35:19 - 00:11:57:07
Nick Clason | Hybrid Ministry
But the reality is that that's not what social media is best made for it. But what it does mean, and what we should be doing, is that we should be intersecting and invading the lives of students on the places that they spend their time, including TikTok, Instagram and YouTube. Remember, 90% teenagers say that they use YouTube in the way that they're consuming it.

00:11:57:12 - 00:12:19:24
Nick Clason | Hybrid Ministry
for you and for me and for all of us. Like, my, like, general strategy is simply, walking down a funnel of posting short form content, silly content, as well as spiritual content, and hopefully gathering an audience with that and then pushing them to, like a long form version of some more serious content, which is what we do in our youth ministry.

00:12:19:24 - 00:12:48:13
Nick Clason | Hybrid Ministry
We pre film our messages and we adapt them and make them specific for YouTube. You know, we do that versus like a live stream type of thing. As Carrie New study said. This said the challenge is the future is to diversify what you offer online and distinguish it from what you offer in person. So not only is that going to create true options, new love continues on to say, but it will deepen engagement as your in-person and online ministries lean towards what each does best.

00:12:48:13 - 00:13:05:28
Nick Clason | Hybrid Ministry
And then, beyond. Just like your message content, beyond your weekly sermon, so to speak, that are also going to live online, whether that's live stream, which I would argue is not as good as a pre filmed version, but it's still better than than nothing. You can also lean into things like courses and those types of things.

00:13:06:01 - 00:13:19:18
Nick Clason | Hybrid Ministry
Exactly. Should you be posting? I'm glad you guys have three steps for everyone and their social media is is, three steps. Social media checklist. Step number one is make sure that your website is up to date.

00:13:19:18 - 00:13:51:27
Nick Clason | Hybrid Ministry
When you take away social as an avenue for announcements, or when you reduce your amount of stage announcements. There still has to be a full bodied, one stop, robust shop for your church people to fall to. And that also makes what I'm going to recommend here on social, which is the second step here. The second step is you kind of want to become enamored with short reels, TikTok style videos, because when your website is good, you don't have to worry about the information.

00:13:51:27 - 00:14:24:11
Nick Clason | Hybrid Ministry
So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for. And according to video, 90% of the internet's traffic is found on short form vertical based video because every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts, reels, Facebook has them, Instagram has, YouTube has them and even other like places like, Twitter.

00:14:24:11 - 00:14:50:20
Nick Clason | Hybrid Ministry
If you're even on there, it'll it'll be on a video, you'll be watching it again. It'll auto scroll to the next one. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it's the discovery era. If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met.

00:14:50:22 - 00:15:17:21
Nick Clason | Hybrid Ministry
And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel. The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy guide.

00:15:17:21 - 00:15:29:15
Nick Clason | Hybrid Ministry
It will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media.

00:15:29:15 - 00:15:55:13
Nick Clason | Hybrid Ministry
Hey, real fast. Don't click away. Listen, a couple of months ago, I was running a conference at my church, and I decided that I wanted to see if, while I was in the throes of the busiest week on my calendar to date in the year of 2025, if my seasonal social media pack could have what it takes to actually carry me through and not make it more labor intensive for me to actually keep social media running, but to make it easier on me.

00:15:55:14 - 00:16:26:19
Nick Clason | Hybrid Ministry
And here, here's what I found out. Imagine it's six minutes per week. Have your entire social media strategy done for you. I mean, think about it like three months of youth ministry content for just $0.23 a minute. Some weeks it takes me seven, other weeks it takes me five. But the point is, and especially at the end of this, as I was sitting in my youth ministry leader cohort, everyone said time management and scheduling was the issue with staying consistent on social.

00:16:26:20 - 00:16:43:22
Nick Clason | Hybrid Ministry
So my recommendation would be take my pack, let it be the the basics of what you do. And if you do get busy, if something else comes up, you have something to fall back. And then when you do have the creative energy to create something more custom and more elaborate, scrap one of mine and put one of your own in there.

00:16:43:22 - 00:16:47:22
Nick Clason | Hybrid Ministry
But mine will at least keep you moving in the right direction.

00:16:47:27 - 00:17:12:16
Nick Clason | Hybrid Ministry
So that's the big picture. That's the strategy. That's the philosophy. Now let's move in here to act four. This is how to do it. It's going to be gear guides and microphone guides and links. And this is going to get a little bit a little bit down in the weeds if you already know those things, softwares and gear and phones and what you need, I'll encourage you to skip past that over to act number five, which is where hybrid ministry can actually take you in the vision layer.

00:17:12:19 - 00:17:45:10
Nick Clason | Hybrid Ministry
If you take my seasonal summer social media pack, which is less than $20, and you download it, you'll realize that as I'm hoping to help youth pastors create custom content that it's going to require at some points in time, a microphone. And what I want to do in this video is I want to show you all of the different array of options that you can use all the way from like budget microphones to the most expensive Cadillac style microphones to these mid tier podcast, but really cool and vibey looking microphones that your students are going to love.

00:17:45:16 - 00:18:08:27
Nick Clason | Hybrid Ministry
Because in this episode, we're going to answer the question which mics you use for the content that you're creating in your youth ministry? Welcome, my friends, to the Hybrid Ministry Show. What's up everybody? Welcome to the Hybrid Ministry show. You and I haven't had a chance to meet yet. My name is Nick Klassen, and we're gonna explore microphones and they're really important because actually, right now, this exact audio is coming.

00:18:08:27 - 00:18:37:10
Nick Clason | Hybrid Ministry
Me talking directly to my camera on the other side of the room. You can see that so far, of all the audios you heard is the worst style of audio. And we're going to go through budget options as well as all the way up to the most expensive style of options. And you'll notice if you follow my hybrid ministry social media recommendations, that it's going to require you filming some of your own custom content, and that's going to require you to want to have a microphone, because this audio right here is just not doing it.

00:18:37:16 - 00:19:06:10
Nick Clason | Hybrid Ministry
So first we're going to look at budget audio. This is my budget audio recommendation. It's one of these Bluetooth style microphones. They are really cheap. They clip on. They are wireless which is nice. And they plug directly in to your phone. You can get these for less than $10. And at a minimum, what this does is the requirement for decent microphone audio is you just want to isolate the audio source away from the video source.

00:19:06:10 - 00:19:33:24
Nick Clason | Hybrid Ministry
Now this one records directly into the actual video files. So you you like your video and your audio will be immediately linked up, which is good news. But I would say this one here, we're going to call this like the student ministry volunteer microphones. So this one right here is actually one of my newest recommendations. It's the Rode Wireless go to not because I've been against it, but because it's just brand new.

00:19:33:24 - 00:19:59:27
Nick Clason | Hybrid Ministry
I just got it and so right now I'm actually talking direct into my cell phone camera. And right now I'm talking direct into my Sony ZV one camera, which that, camera is actually also linked down below in the link included in the description. I will call this one like the church intern of microphones, but it's a church intern that actually reads commentaries.

00:20:00:00 - 00:20:24:12
Nick Clason | Hybrid Ministry
This pro level microphone is the Sennheiser lavalier system. It is the senior pastor of microphones. It's buttoned up, it's expensive, it's intimidating, and it's very, very serious about what the job needs to be. It is wireless. So you see, I have a pack that I have right here in my pocket. And this wire that's just like clipped on.

00:20:24:12 - 00:20:48:05
Nick Clason | Hybrid Ministry
Then here through my shirt. And then I have a receiver over there on my focus. Right. So this one does require an audio interface and it's not recording directly onto any of the video. So you need to record this separately. You can use something like GarageBand or we use like Adobe Audition. But then you have to link this audio up with the audio from the camera.

00:20:48:07 - 00:21:13:25
Nick Clason | Hybrid Ministry
This microphone right here is the Sennheiser M-k 600. I would call this one if the last one was the senior pastor of microphones. This one is the executive pastor of microphones. It you know, it knows where to aim. And it's going to hit every single time. But you also better know what you're doing. So the pros and cons of this are you do not need pro as you don't need a wireless interface.

00:21:13:25 - 00:21:35:18
Nick Clason | Hybrid Ministry
I am plugged directly into my Sony camera. A can of course, is you will probably need some sort of adapter as this goes through an audio like one eighth cable inch headphone jack. And so you're going to need some sort of adapter, probably a microphone to usb-C or to lightning to go directly into your phone. The other con, of course, is it's wired okay.

00:21:35:18 - 00:21:53:21
Nick Clason | Hybrid Ministry
And so like you're going to need, to have like an XLR cable. It's like what you would use for your worship, music or worship department. But you can see some of the pros of it. We'll use this a lot. We've used this almost exclusively, on our man on the Street videos. And so we've bought this, like, microphone flag with, like, our church branded logo in it.

00:21:53:22 - 00:22:14:26
Nick Clason | Hybrid Ministry
It's also battery powered with just double A batteries. And so that's easier than trying to remember to plug in something that's like, usb-C or like rechargeable in that way. And here we are back where we started. And these right here are the, podcast style microphones. There's once again, a link down below in the show notes. You can check these out.

00:22:14:29 - 00:22:39:02
Nick Clason | Hybrid Ministry
These microphones are kind of like the youth pastor of microphones. They are professional. They're paid. They're full time. Hopefully you're full time and they're cool looking or like try hard, cool looking. Maybe you're giving it too much. But the fact of the matter is, these much, much to the opposite of the shotgun microphones before I catch almost zero sound bleed.

00:22:39:02 - 00:22:58:11
Nick Clason | Hybrid Ministry
And so for most of our like, we do drafts and we do seven questions here in this room for most of these videos, these microphones do a fantastic job of picking up the audio of the students that are talking directly into it. Not to mention it cuts out some of the exterior wall noise that we were talking about in the last section and in the last clip.

00:22:58:17 - 00:23:17:14
Nick Clason | Hybrid Ministry
The cons of these, however, are they once again, they're XLR, so you are going to need like a music microphone. And oftentimes we use two of these. So you're going to need at least a two channel audio interface. We use the focus rate. Scarlett. I et you can check that out once again. Link down below for that in the show notes.

00:23:17:16 - 00:23:34:28
Nick Clason | Hybrid Ministry
The con of that of course, is that is going to be an upgraded and an additional cost. And so you'll just have to figure out between this one or the Bluetooth wireless or the Rode Go Wireless two, or the condenser microphone or the lavalier microphone. What microphone is best for you?

00:23:35:00 - 00:23:54:21
Nick Clason | Hybrid Ministry
All right. What about software? If everything that we're promoting you to do is short form, vertical based video, then, you know you're going to have to use and utilize some software. So this isn't a best of clip. This is actually brand new. And, as you're looking here on screen, you might be wondering where these came from.

00:23:54:21 - 00:24:28:21
Nick Clason | Hybrid Ministry
This is from my youth ministry leader cohort, that I'm leading deep dive. These are my, suggestions. So the top tier of suggestions are the Adobe Creative Suite, which includes Adobe Premiere Pro, Final Cut Pro, and DaVinci resolve. And those are listed in order of probably, power as well as price. I will put all three of these on the same plane, though, like, you can pretty much do everything in Final Cut or Da Vinci that you would also do in the Adobe Creative Cloud.

00:24:28:21 - 00:24:51:06
Nick Clason | Hybrid Ministry
And so depending on where you're at budget wise, these are the ones that I would recommend. If you have an appetite to learn something that's a little bit more professional and a little bit more powerful, but moving on to the next tier are three different options. I have cap cut, I have in-app editors, and then I have just, the run of the mill iMovie or Windows Movie Maker.

00:24:51:06 - 00:25:09:08
Nick Clason | Hybrid Ministry
So cap cut, of course, there's a web app and there's also an app for your phone. You can use either of them. And there is a pro version, so you can upgrade a little bit to pay if I'm doing something just quick and short. My favorite editor is either the Instagram Reels, but my real favorite editor is the TikTok editor and then TikTok.

00:25:09:15 - 00:25:28:29
Nick Clason | Hybrid Ministry
When you save it, it auto saves a copy of it to your camera roll unless you turn that off in the settings. And so if you're posting to, say, Instagram or YouTube, you go to TikTok first, you edit whatever you want to edit, put whatever captions on you want to put on, and then you post it. And then if you go to the other apps after that, it'll be sitting there in your camera roll.

00:25:29:01 - 00:25:47:20
Nick Clason | Hybrid Ministry
And then, iMovie or Windows Movie Maker is probably the bottom of the barrel, but it's also probably free for whatever machine you have, whether you're a mac or windows user. Let me also say another thing. If you have some sort of long form version of your clip, a live stream, or you sit down ahead of time, film, direct camera, opus clip.

00:25:47:20 - 00:26:10:20
Nick Clason | Hybrid Ministry
If you look here, you'll see on my feed all of these ones that are circle, this is my student ministries feed. All of these ones that are circled were all edited by opus clip. I post three of them per week. And so in the seasonal social media pack I recommend a devotional clip. But if you have some sort of long form version of your message that you can upload into a service like opus clip, and if you just scan this QR code that you see here on screen, you can go check out Opus Clip.

00:26:10:20 - 00:26:25:29
Nick Clason | Hybrid Ministry
It's free for a while, and then you have a certain number of credits, and when it runs out, then it's an upgrade for about 100 and something dollars per year. And, I've never run out of credits in opus clip and we even share it with another ministry in our church, and we still have enough credits for opus clip.

00:26:25:29 - 00:26:38:13
Nick Clason | Hybrid Ministry
So, that's something that really can help. If you have a long form version of something. If not, then I just recommend you doing a devotional, on your phone, editing it in something like Cap Cut or TikTok and then posting it everywhere.

00:26:38:16 - 00:26:56:20
Nick Clason | Hybrid Ministry
man, on the street transition style videos, drafts, seven questions. Any given night you come into our youth ministry, we're doing one of those four things. Let me just tell you, like once we started walking around with the camera, especially for like man on the street or like transition style videos, the kids came out of the woodwork in their interest level for it.

00:26:56:23 - 00:27:21:10
Nick Clason | Hybrid Ministry
We have seven, I want to say different like serving teams for students. We have welcome team. We have cafe, we have tech team. We have social team, we have photography. We have worship. Maybe that's it. Oh, no. And then we have our table leaders. That's probably like our highest, spiritual bar of of role. The team that people want to be on the most is the social team.

00:27:21:10 - 00:27:44:25
Nick Clason | Hybrid Ministry
And so we have, like, increased our engagement around student serving because the social team exists. But the real, in my opinion, this role right here, this next role, this is really like the role that has changed everything for me. It's the student editor. So I post ten pieces of content per week. And this is a genuine, real, true, authentic statement.

00:27:44:27 - 00:28:09:20
Nick Clason | Hybrid Ministry
I don't edit any of it. I'm going to include a checklist for you of roles, of things to do, of what to film all of that. That's over on my Patreon. Once again, that will come with a nominal fee because Patreon doesn't let me give it away for free. However, if you are a hybrid hero, you get that checklist that cost you $0 included in your $4 per month membership Hybrid Heroes tier.

00:28:09:22 - 00:28:30:23
Nick Clason | Hybrid Ministry
All right. Now we're going to jump into the vision layer. So you start kind of dialing in social media. Where can this go. Maybe it's pre-recording your messages and creating a library of content on YouTube. Maybe it's creating YouTube playlist courses, maybe it's a weekly podcast and you're using things like Spotify, Apple Podcasts or YouTube. What could this take you?

00:28:30:23 - 00:28:38:04
Nick Clason | Hybrid Ministry
What vision do you have for some of this? Let's dive in and check out some of this vision piece. Content.

00:28:38:07 - 00:29:14:02
Nick Clason | Hybrid Ministry
From the most conservative parents in your church who would never even imagine letting their kids enter the World Wide Web to all the way to the least restrictive parents who gave their kids a phone and let them have wild access to the internet. YouTube is a great strategy and a great platform for students and school ministry. But if you're anything like me and you work at a church, you look around your youth and you compare it to the auditorium or the main church home that the rest of us or the rest of your, you know, big church is using where your pastor's preaching on Sunday morning and you probably look and think, man, I don't

00:29:14:02 - 00:29:55:19
Nick Clason | Hybrid Ministry
have the gear to capture my services and post them on YouTube. And the answer to that is probably unequivocally, 100% accurate. You'll plan your curriculum and then you'll write out your teaching, and then you'll sit down and you'll deliver the message direct to camera, all because you told your time what was going to happen to it. And I'm not saying that you shouldn't counsel students and meet with the senior pastor and plan for your Wednesday night, but if pre filming your messages, if getting the message of Jesus and the message of hope out on the internet, on YouTube is important to you, then you need to determine when you're going to place that, that

00:29:55:19 - 00:30:20:13
Nick Clason | Hybrid Ministry
thing on your calendar to do. Does teaching is it required in mandated to be in person? So anything that you might be tempted to turn into a class or a meeting or a workshop or a meet up or an after church, like pizza with the pastor sort of thing. Any one of those that isn't like, relationally charged, I believe.

00:30:20:13 - 00:30:34:28
Nick Clason | Hybrid Ministry
And even if they are relationally church, we can pivot and reposition the way that we're doing it so that it can be included in a YouTube playlist. However, playlists are basically like free courses on YouTube's platform.

00:30:35:01 - 00:30:55:03
Nick Clason | Hybrid Ministry
Listen, are you overwhelmed yet? Because it can be overwhelming. It's deep. And just like you have to be, organizational person and administrator, an executive pastor, a shepherd. Now, you're also being asked to be a social media manager. And that's the thing. That's why I have four different tiers of ways that I can help you. Number one, just grab my free e-book.

00:30:55:05 - 00:31:21:16
Nick Clason | Hybrid Ministry
You can also check out the seasonal social media pack, for the the three months. Or you can do for the whole year or coaching where I help walk you through it and how to implement some of these things. Or you can just reach out to me directly for coaching and communications done for you. But without any further ado, let's check out the last little bit here of the final, what this could look like and where this could take you in your church and in your ministry.

00:31:21:19 - 00:31:40:28
Nick Clason | Hybrid Ministry
Can grab my free e-book, but if you get in there and you're like, I don't know what's best for us, and we'll let you know about some custom coaching that I have to offer. My custom coaching is four sessions long. $50 per session will be $200 out of your overall budget, which is absolutely pennies in the in the drop in the bucket in an overall church size budget.

00:31:41:00 - 00:32:02:05
Nick Clason | Hybrid Ministry
But if you know, even that is too much, reach out. We can make something work. But the reason that custom coaching is important is because every context is different. I can tell you what I'm doing here in DFW, Dallas-Fort worth area, to reach, in my context, Gen Z or young, you know, basically almost done with Gen Z to Gen Alpha.

00:32:02:07 - 00:32:29:01
Nick Clason | Hybrid Ministry
But and that might be helpful because if you're managing church social media for an overall church, like, well, we're doing is very going to be very cutting edge for, you know, like older Gen Z and even like millennials. But every church and every context and every geographical area is a little bit different. I was recently, coaching another guy and, my typical like strategy, I changed it and tweaked it a little bit for him because he was doing things just a little bit differently.

00:32:29:04 - 00:32:46:12
Nick Clason | Hybrid Ministry
His context was a little bit different, and his role was a little bit unique compared to what I typically would tell people to do. And so even I was, you know, thinking through and adjusting my model. And so it's important because everyone in every place is different. And then the final piece is this is like, as I say, all of this.

00:32:46:12 - 00:33:01:22
Nick Clason | Hybrid Ministry
And there's, you know, maybe a minute ago you gave me that sub because you were like, dude, there's just too much to do. And even with some custom coaching, there's still going to be a lot on your plate. You're 100% right. There is are still a lot of work to do, which is what I want to offer to, to some of you.

00:33:01:22 - 00:33:25:07
Nick Clason | Hybrid Ministry
Might be worth it. Budget wise, communications done for you. It's a service that I offer, and I will run your website. Or I will do graphics and video, or I will run your YouTube and social media. Each of those different buckets and categories is a different price point. Or you can bundle them all together for a different price point link down below to inquire about that.

00:33:25:09 - 00:33:45:19
Nick Clason | Hybrid Ministry
But let me just tell you that it is a 10th of the cost of a full time staff person. If you were to hire me and contract me to do communications for you and for your church and for your ministry, because there's so much on your plate and you just you, you want it, but you don't have the time or bandwidth or desire maybe even to learn it.

00:33:45:19 - 00:34:01:10
Nick Clason | Hybrid Ministry
And I understand that. And at some point it's just worth it, you know, to just get it off of your plate. And if that you're in that zone and you don't want the coaching, you don't want to learn via the e-book, then great. Then check out what I have to offer communications for you. I will do things like inspect your website.

00:34:01:10 - 00:34:41:22
Nick Clason | Hybrid Ministry
I will optimize your search engine optimization. I will make your website as visitor friendly as possible. If you want to go in the graphics route, I can do graphic design for you. I can do series and events and pre screen and print graphics and all those types of things. Get those pesky jobs off of your plate. And if you want to optimize your church social media, live stream or YouTube prefilled messages, we can, do thumbnails, we can title the video, we can optimize the tags for search engine optimization, create chapters so that people can jump around in your videos, create playlists and online courses, and also create post shorts for your social media.

00:34:41:27 - 00:35:02:22
Nick Clason | Hybrid Ministry
Whatever works best and whatever you want done for you. All of it is linked down below in the description or in the show notes. I'd love to have you check those things out, but again, I appreciate you being here. And listen. It is the future of the church is online. It's not only online, but are you. A wide portion of it is.

00:35:02:22 - 00:35:26:01
Nick Clason | Hybrid Ministry
And the fact is, the more capacity and bandwidth that you have to take it there, the more effective I believe you will be to maximize your reach and your influence to continue to pursue reaching people for Jesus, continue to pursue the call and the assignment in which God has placed you, particularly right now in this season. And don't forget, and as always, stay hybrid.

https://www.hybridministry.xyz/articles/editing

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Whether you think it or not, if you're a youth pastor, you're in the content creation business!

In this episode we'll walk you through how to create
•Epic Titles
•SEO Infused Tags
•Meaningful Descriptions
•Links that get clicks
•Helpful Chapters
•Eye-Popping Thumbnails
•YouTube Cards & End Screens

This step-by-step guide is your way to get started growing on YouTube, today!

FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/095

//YOUTUBE VIDEO

TITLES
"The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//SONY ZVE-10
https://walmrt.us/3IyaDWv

TAGS
//VIDIQ
https://vidiq.com/hybrid

DESCRIPTIONS & LINKS
//ONLINE MESSAGE EXAMPLE
https://www.youtube.com/watch?v=uVc2Ij_Wo9w

//DIGITAL NOTES (YOUVERSION EVENTS)
https://my.bible.com/events

CHAPTERS

THUMBNAILS
//ADOBE TUTORIALS
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu

//CANVA
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2

CARDS
💥 [LIMITED TIME OFFER] Video Editing for Youth Pastors💥
https://www.hybridministry.xyz/articles/editing

💥 [LIMITED TIME OFFER] Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching

//TELEPROMPTER
https://walmrt.us/4a6ZJU1

END SCREENS
//MOTION ARRAY
http://www.motionarray.com

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Youth Pastors are Content Creators
01:48 Creating Captivating Titles on YouTube
04:57 Adding Relevant Tags
07:07 Creating Descriptions that Matter
11:00 Create Chapter and Timecodes
11:55 Eye-Popping Thumbnails
13:14 What are YouTube Cards?
15:44 End Screens on YouTube

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:38:18
Nick Clason
Mr. Beast, Dave Ramsey, Sean Cannell and you? What do all four of these people have in common? Well, all four of them, including you, by the way, are a content creator. And if you're a youth pastor, you are in the content creation business and maybe not yet creating online content, but you have the skill set necessary because we right now are in a playlist linked right here at the top of the screen where we are talking about YouTube for youth ministry.

00:00:38:18 - 00:01:07:10
Nick Clason
And if you've done the things that we've talked about in this playlist so far, while you start pre-recording your messages and you start scoping them out ahead of time, and you start with the idea of posting them to YouTube, which, by the way, right now I'm offering a very limited time free editing offer. So if you pre film your messages and you want to send them to me, once you get to the whole kind of editing part, which tends to be what trips people up on YouTube, I would be happy to do that.

00:01:07:10 - 00:01:28:24
Nick Clason
Click the link down below in the show notes and reach out and let me know and inquire if those spaces are still available. But you know, content is one thing, right? Like creating the content, shooting the content, even posting the content, right? But when you post it, there are actually some pretty incredibly important things that you need to make sure that you are doing.

00:01:29:00 - 00:02:00:16
Nick Clason
And we are going to talk through all of those things today in this video where we are talking about your titling, your tags, your description, the links that you include in your description, how to make chapters, thumbnails, cards and end screens. I know it seems overwhelming, but let's hang out and let's dive into that today. So if you head on over to YouTube, once you've created an account and you click create and you click upload video, you will get a screen just like this and you will click select file.

00:02:00:16 - 00:02:20:11
Nick Clason
And then you will begin uploading it. And once it begins to upload on YouTube it will look like this. So this is from episode 93 on video editing. And so I've already input all the details. But if you are watching, on YouTube right now, you'll see this. If you're on a podcast catcher, head to the link in the show notes and scrub ahead to this section.

00:02:20:11 - 00:02:41:23
Nick Clason
But you will see right up here at the top your title. Now, this is what most people do in churches. This is certainly what we did in church, especially when we started in the middle of the pandemic. We had a show, it was called unscripted and we would, have them classify by seasons, which I thought was pretty cool and pretty innovative.

00:02:41:23 - 00:03:16:01
Nick Clason
So we would say like unscripted season two episode four, which was great for us as far as indexing and titling and categorizing. However, think about this. If we had a lesson on unscripted that week and unscripted was every single thing in the, show. So that included like the game and the worship and all the thing. But like, if we had a message on suffering, let's say, like it would just say season two, episode four, there was no titling there that, you know, indicated, what the actual topic was of the message.

00:03:16:01 - 00:03:38:00
Nick Clason
So your title, just like your thumbnail, both are really important as far as communicating to your audience what your video is going to be talking about. And so if you're in church, a lot of times we do this in churches where in the middle of like a series and we're like, David series, sermon three. Right. Which like, that's great.

00:03:38:00 - 00:04:00:27
Nick Clason
And you can actually on YouTube really easily include your series into a thing called a playlist. And so they can all be included. David, you know, can be included into a playlist, but talk about what you're talking about, you know. So if you're talking about David and Bathsheba, maybe your title is like coming back from Giant Mistakes or leaning in to God's grace.

00:04:00:27 - 00:04:25:14
Nick Clason
Right. And I'm going to talk to you in just a minute about ways that you can figure out the best words and the ways to title these things. But very simply, if you make this small shift from just creating it for your church people, where you're explaining, like David, you know, message three and instead shifting it to like what the actual topic is like, that is going to be one major and massive shift.

00:04:25:14 - 00:04:50:10
Nick Clason
And in my completely free e-book, which is linked right here on screen with a little bit of a rebrand, new new title, we are now switching the name if you've already downloaded it. Still the same content. I just changed the title to The Complete Hybrid Strategy Guide. and we actually talked to you, in this e-book in detail for you how to start pre filming your messages and how to get going on YouTube.

00:04:50:10 - 00:05:08:10
Nick Clason
So maybe you've been watching this playlist, but if you download this e-book it will be kind of your step by step guide to starting to create content on YouTube. Once you get past your titling, there's another really important part. And it's all the way down here at the bottom. it's passed you a little description box. It's pass it thumbnail thing.

00:05:08:12 - 00:05:28:26
Nick Clason
It's pass your playlist selector and it's in this area here called tags. Okay. Now you'll see right here on mine I have these little like, ranking things and that's from a service called vid IQ which link down below is a vid IQ link if you're interested in grabbing that for a free trial or for a period of time.

00:05:28:28 - 00:05:48:25
Nick Clason
But this will help rank what some of your tags are. So if you are talking about David and Bathsheba, you might write in David and you might write in Overcoming Sin, and you might write in God's restorative grace. And just these tags, these are ways in which people, that search for things on YouTube. Because, remember, YouTube is owned by Google.

00:05:48:25 - 00:06:12:24
Nick Clason
And so people are going to YouTube and they are searching things like they went on Google, for example, how do I come back from a massive mistake that I've made and maybe your video on David will actually help communicate that. Or maybe someone's looking for some research on David and they're saying, hey, I want to know, like, when were David and Bathsheba like, you know, what year did David and Bathsheba take place or something like that?

00:06:12:24 - 00:06:32:05
Nick Clason
I don't know, but just begin to think like the people that are searching on YouTube. And so you may answer certain things like, you know, how to overcome sin, but you may also answer David and Bathsheba, you know, whatever year it was or something like that. And so you can put some of those things in. And this little plug in here is from vid IQ.

00:06:32:05 - 00:06:54:24
Nick Clason
And so I have that plugged in right here at the top, watch some of my stats and gives me kind of some, some analytic type stuff. And so it also can give me you know, some, some suggestions for tags and stuff like that. And so if you are interested in that, something like that, you can get that for a pretty nominal, pretty minimal fee and also a trial to go ahead and get the ball rolling on that.

00:06:54:24 - 00:07:14:24
Nick Clason
You should definitely check that out. But tags are pretty important. And you'll see that it has, 500 potential characters. So whatever you do, try your hardest to, get your tags filled all the way out to as close to 500 tags as possible. after that, I want to talk here for just a minute about the, description section.

00:07:14:24 - 00:07:33:13
Nick Clason
So the description section, this is where I include a lot of, like, relevant links. And so if you're watching on YouTube and you're watching my video right here, this is my, you know, hey, I'm offering free editing right now, so click that link. And since that's one of my main kind of call to actions out of this message, out of this video, like, I want you to click that.

00:07:33:13 - 00:07:50:29
Nick Clason
I'm putting it right up at the top. I also have my strategy guide right here. and you can also grab that as well. then right here, this is like just a description. So just think like think like a little mini, you know, paragraph two paragraphs, three paragraphs, kind of blog post. So same kind of idea as the tags.

00:07:50:29 - 00:08:19:13
Nick Clason
But this one is you're typing it out. You're typing it out, for the audience that may find it because YouTube and the algorithm, they're always crawling every single piece of text and every single piece of content from the video. So all the captions that you have, all the words that you say, all the things you write, all the tags you have, all the title that you have, all those things go into account as people are searching and looking for different videos on YouTube.

00:08:19:13 - 00:08:37:26
Nick Clason
And so, just fill this thing out and I'll show you an example. if you are watching on YouTube, you can see me navigating over to it live time right now. But our student ministry YouTube account, and you'll see that we have every single one. We have, a next step. So this just takes us to we use, Church Community builder.

00:08:37:26 - 00:08:58:27
Nick Clason
So this is our digital Next step card that's included in every single description. And we have a thing called digital notes, which students can use to follow along, both live in the room and also here on YouTube. And so, this is free a free service from the YouVersion Bible app. It's just a way to continually make things more hybrid in your space.

00:08:58:29 - 00:09:18:28
Nick Clason
and so look, you look we're talking about David this week as well on this episode. and so this is just an example of a couple of links that you can include. And I like to try to include every single, next step, every single link into here, into the digital notes. And so, you know, right here it says Ready to surrender Control.

00:09:18:28 - 00:09:40:27
Nick Clason
Let us know by taking a next step. This is the exact same link as the one I just showed you, right. It takes it out to that next steps form as well. And so we're all this is like our final last step. And so in my sort of like ultimate strategy guide I'm posting fun shorts that people will find as I'm posting spiritual shorts so that people will be inspired, that then push to our long form content.

00:09:40:29 - 00:09:55:26
Nick Clason
So then they go watch a long form version of our video, and then that drives them to a next step, and then they take the next step here. And that's how we capture and gather their information. That's how it is in a pie in the sky type of world. It doesn't always work that way. You know that as a youth pastor as well.

00:09:55:28 - 00:10:14:06
Nick Clason
But this is how I can reconcile and say like, this is why we post fun content. This is why we post short inspirational shorts, because we're driving to this long form version of our video, which is then driving toward a next step which allows us to capture information from students, gather their their info and follow up with them, and ultimately disciple them.

00:10:14:06 - 00:10:36:04
Nick Clason
Right. And so that's that description. Place is also where you can include, the links like, you know, digital notes. If you want to do that, feel free to borrow that, steal that. You use that in your own space, or in next steps form or whatever the case may be, if you are not, you know, like if you're, not a youth pastor and you're also just looking to post videos on YouTube, that would be where you might post things like affiliate links and whatever.

00:10:36:04 - 00:10:55:02
Nick Clason
And so you'll see that for me as well. Like right here, these are my show notes. And so these are different things like you know this it takes you to the show notes on my podcast page. This is you know we talked about Cap Cut, DaVinci resolve, Adobe Premiere Pro, Final Cut Pro, some other links about growing as an editor, tutorials, limited time offer.

00:10:55:04 - 00:11:17:11
Nick Clason
Here's all my socials. Here's some other freebies. Here's some affiliate links, like so. All that stuff is kind of chock full in there. But then this is another really important thing. This is really, key thing to do. I think when you're posting videos to YouTube is create chapter and time codes, and all you got to do is just add them right here in the description.

00:11:17:11 - 00:11:39:21
Nick Clason
If you're watching live on YouTube, you can see that. And I just go back through the video and I watch it manually, and I type out when I started talking about each of these things. And if you are watching on YouTube, you'll see down below. I'm also now starting to highlight that on screen with some text right? So that whenever anyone's watching, they can scrub ahead and see what I'm actually talking about in each section of the video.

00:11:39:21 - 00:12:00:15
Nick Clason
Because I don't know about you, but there are some times where I don't want all the fluff at the beginning, I just want the direct answer. So YouTube helps index better when you include chapters, and just by putting them in there, YouTube will auto break that up and it will, create chapters and create divisions within your video for the people in your in your space that are watching it.

00:12:00:17 - 00:12:27:20
Nick Clason
beyond chapters. the other thing that is really important, probably just as important I would say, is the title is your thumbnail. And so your thumbnail is very simply your, your, your like first impression, right, of what's going on. And so, a lot of experts say you want anywhere from, 2 to 6 words on the thumbnail, as little as possible.

00:12:27:21 - 00:12:51:07
Nick Clason
Because think about if someone's scrolling through on their phone. They're just getting a small image of it. So you want it to be enough to incite curiosity that will cause someone to click on it and then get started on your video. And so rather than David, invest Sheba week three of the David series, your church name in your, you know, date that you preach it or whatever.

00:12:51:10 - 00:13:14:20
Nick Clason
Like just simply post like, you know, returning to God. Something like that. Right. And you can put, like a screenshot of yourself or a screenshot of whoever's speaking and do some graphic editing. With that, you can use things like Adobe Photoshop. You can use things like Canva, links to those all down in the description of this podcast episode.

00:13:14:22 - 00:13:20:01
Nick Clason
but you can use some of those things so that you can create a good first impression.

00:13:20:01 - 00:13:35:08
Nick Clason
One other, couple other kind of like next level sections. And you'll see here, here's my vidiq optimize score. there are a couple of things here that I have not, you know, like, they don't they don't think my titles very easy to understand.

00:13:35:10 - 00:13:53:06
Nick Clason
but one of the things that can help increase your score is adding things like cards. And so you get one card per playlist. And if you're watching this video, I did it right, the very top. Right. So we're in a playlist called YouTube for Youth Ministry. In this video I did it as well. I did it at 45 seconds.

00:13:53:13 - 00:14:09:28
Nick Clason
And so I'm just highlighting like, hey, you're in the middle of a playlist. If you want to go back to the beginning, catch up, or you may reference another video from another time. Maybe somebody, doesn't want this video that you're talking about, but you can help point them out to another type of thing that they may be interested in.

00:14:10:01 - 00:14:33:04
Nick Clason
It'll show up on screen, similar to something like this. Someone can click on it while they're on YouTube and take them to another video on YouTube. Sean Cannell has, a Ten Commandments for YouTube. And one of the things is keep people on YouTube's platform as long as possible. At least that's YouTube's cool, right? And so, all these things help help you rank better.

00:14:33:04 - 00:14:54:19
Nick Clason
So that's an example of a card. You get one of those per video. And when you're pre filming you can write that in. And if you're using a teleprompter like we had talked about in a previous episode, linked to a teleprompter down below in the show notes. Grab that. But you can write that in so that you make sure that you include the card in your video, but you can, you know, kind of point to it.

00:14:54:21 - 00:15:12:28
Nick Clason
and here's like a little hack, like if you are filming direct camera, if you point with your left finger, it'll pop up right here on top of your screen. A lot of times I'll add a sound effect and maybe like the thumbnail of the playlist or the video I'm talking about, and pop it right in right where my finger comes in, and also have it come across right above it as well.

00:15:13:00 - 00:15:33:11
Nick Clason
That's just a little editing thing. And again, if you're interested in editing, reach out to me down below in the show notes. but finally the last piece. And, you know, also, by the way, hey, listen, here's the thing. Maybe you don't have a budget for editing and you're like, I want to do this. and I'm going to learn editing, but, like, I just I need someone to help me walk through this.

00:15:33:11 - 00:15:53:19
Nick Clason
Like, I'm also offering some coaching right now at a smaller rate. for sessions of coaching, just a few. Just a few bucks. If that's something that you're interested in, I can help you go from wherever you are and start making progress on your hybrid strategy today. And then the final piece that you want to include is your end screens.

00:15:53:19 - 00:16:17:29
Nick Clason
And it's the same concept as the card where you want to keep people on the YouTube platform. As long as possible. You'll notice on, this video here, I included, four different end screens. I have, and this is, this is a little hack. I often, dovetail onto the next video on my on my playlist, but this is the most recent video I've uploaded.

00:16:18:03 - 00:16:36:27
Nick Clason
And so right now I don't actually have the next video on my playlist. all the way edited and all the way uploaded to YouTube. And so right here, this is just a placeholder once I upload, video 94, this is video 93. Once I upload video 94, I'll go back into here and I'll replace this video right here, which is called video, which is best for viewer.

00:16:36:27 - 00:17:03:04
Nick Clason
That's YouTube's algorithm doing its thing. And I'll add video 94. Now you might be thinking, Nick, aren't if I post it and I say next videos on screen and it's not uploaded yet, won't that be a problem? And yes, for that like one week or so it won't be there. Okay. But from that moment on, once you upload or the the second video on the playlist goes live, it will live there on for the rest of eternity and time.

00:17:03:04 - 00:17:29:12
Nick Clason
And so one of the things we got to start getting, getting used to as youth pastors and people using the internet is that YouTube will live on in perpetuity forever, as long as you keep it up there and so. Well, the people that watch your video now, for your church, maybe in the series with David and Bathsheba, when you move on to the next section of the The Playlist and you're talking about David at the end of his life, and that's video number four.

00:17:29:15 - 00:17:51:09
Nick Clason
If people discover this a year down the road, two years down the road, ten years down the road, they will have access to that next video. And you can serve the people on YouTube forever. And that's one of the beautiful things about you and I as youth pastors, becoming content creators is that we can, effectively reach more people than just the people in our direct physical care.

00:17:51:09 - 00:18:10:14
Nick Clason
And that's one of the reasons I think going hybrid as at least one of the other benefits and I don't even think it should be the main or primary benefit of what we're doing, but it is at least something that we can use and utilize to our advantage. I also oftentimes include the playlist on here and the subscribe thing as well.

00:18:10:14 - 00:18:26:14
Nick Clason
And so you can add those to the end of your video as well. You can create a little Endor screen like I do, which has like little placeholders. And you just pop the video right in there. You can use something like a motion or a.com to find a thing like that. Speaking event screens. You will see right here on screen.

00:18:26:14 - 00:18:45:19
Nick Clason
If you're watching on YouTube our next video, which is the importance of playlists and courses. And so we're going to talk in depth about those. How do you utilize them and the advantage that you and I as youth pastors have, and how playlists are the perfect solution for us in our churches, in our youth ministries. So go ahead and check that video out.

00:18:45:19 - 00:18:49:08
Nick Clason
And don't forget, and as always, to stay hybrid.

https://www.hybridministry.xyz/articles/coaching

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DESCRIPTION
✨If You’re a youth pastor, looking to reach the 95% of teenagers who spend time on YouTube, study according to Pew Research, and You’ve shot a video you're ready to share with the world...
How do you get the word out?
📈In this video we'll talk about Growing a YouTube channel
💥The Viral Reels Framework
🪄And the Incredible AI Tool you can use for your social media!
FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/094

//YOUTUBE VIDEO
https://youtu.be/qf600kbri2Q

GROWING A CHANNEL FROM SCRATCH
//CROSSCREEK STUDENTS ON YOUTUBE
https://www.youtube.com/@crosscreekstudents

//UNDER $100 GEAR KIT
https://www.hybridministry.xyz/articles/youtubestarterkit

//SONY ZVE-10
https://walmrt.us/3IyaDWv

//[FREE] EDITING
https://www.hybridministry.xyz/articles/editing

//[FREE] COACHING
https://www.hybridministry.xyz/articles/coaching

VIRAL REELS FRAMEWORK

1. Attention
2. Context
3. Captions
4. Relevant Hook
5. Sound Effects

//ADOBE PRESETS FOR ANIMATIONS
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

THE MAGIC OF OPUS.PRO
//[FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//OPUS.PRO
https://www.opus.pro/?via=a5d361

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00 Getting the Word Out About your YouTube Video
02:05 Growing a YouTube channelf rom 0 to over 500 subs
06:15 Viral Reels Framework
11:47 Opus.Pro the Mindblowing Shorts Creator!

--------------
✍️TRANSCRIPT

00:00:00:00 - 00:00:28:05
Nick Clason
If you're a youth pastor or church ministry leader of any sort looking to reach the 95% of teenagers who declared, spend time on YouTube, according to a Pew Research study that was done recently. And you're following everything that I've laid out in the playlist linked right here. You have pre shot a video. You have edited a video and now you are getting ready to then have posted the video to YouTube.

00:00:28:07 - 00:00:42:00
Nick Clason
Well, those are the first three steps that now now that you've taken those steps right you've taken the time to upload that video to YouTube. How do you get the word out about the fact that you have a video now on YouTube?

00:00:42:00 - 00:00:49:21
Nick Clason
Well, one of my favorite features embedded into YouTube is the shorts tab. It's very similar to TikTok.

00:00:49:21 - 00:01:19:01
Nick Clason
It's a discovery based short form vertical video category kind of algorithm. And it's it's kind of taken social media by storm. I'm curious what what your choice would be because all social medias have it now, right? Like maybe like me, I'm a millennial and a lot of millennials sort of settled in on Instagram. If you're an Instagram person, go ahead and give us a like, maybe some of you, you prefer TikTok and TikTok is sort of your social media of choice.

00:01:19:01 - 00:01:31:26
Nick Clason
Go ahead then and give us a subscribe if that's you. And, well, if you're YouTube itself and you need to turn the bell on because you definitely don't want to miss any more videos in the playlist that we're in right now. Titled

00:01:31:26 - 00:01:43:25
Nick Clason
YouTube for Youth Ministry. But YouTube shorts is a great way, along with some of those other social media platforms Facebook, even Instagram and TikTok to get the word out and to be discovered.

00:01:43:25 - 00:02:08:17
Nick Clason
And so in this video, I'm going to share with you my strategy for growing a YouTube channel 100% organically with zero paid reach. My viral Shorts five part framework and give you the not one, but two mind-blowing tools to help you do it all. Welcome to the Hybrid Ministry Show. You know, I haven't had a chance to meet yet.

00:02:08:18 - 00:02:25:27
Nick Clason
My name is Nick Clason and I right now I'm employed as a youth pastor in DFW, Dallas Fort Worth area, and I started at the current job in which I'm at now in September of 2022 and in January of 2023.

00:02:25:27 - 00:02:35:16
Nick Clason
So if you do some quick math, you'll realize there's just four months, before in January of 2023 when our church made a name change.

00:02:35:16 - 00:02:58:23
Nick Clason
And so that's significant because when I started in September of 2022, our student ministry did not have a YouTube account. And furthermore, I did not launch the YouTube account because of the name change coming in January. And so I held off, which gave us which gives us very clear kind of markers and timelines and stuff like that. So

00:02:58:23 - 00:03:02:26
Nick Clason
hold off did not start the channel until January and didn't start posting until January.

00:03:02:26 - 00:03:27:00
Nick Clason
And so as I'm looking right now, I'm typing it into my computer right in front of me right now, Cross Creek students on YouTube has 530 subscribers in just over a year. It's now March 20th when I'm recording this. And so we're looking at a year, and about three soon to be four months, 530 subscribers. Now, that's nothing to write home about.

00:03:27:00 - 00:03:46:24
Nick Clason
There are certain channels that have far more you know, subscribers and engagement than than we do. But my guess would be if I were to ask you, like, hey, do you want to get the word out? Some of your students, do you want to get the word out? Some of the parents in your ministry, and you want to get the word out to just some other people about the message of hope found in the gospel through YouTube?

00:03:46:24 - 00:04:07:05
Nick Clason
You would probably say yes and say, hey, would you be okay? 530 subscribers, which, by the way, is also continually growing. And so, in that time we have pre filmed our videos. I did it all off of my cell phone, which is actually what I'm recording on right now as well. and so it looked videos looked very

00:04:07:05 - 00:04:18:09
Nick Clason
similar to this with, you know, maybe different set, different locations in our church and one of our offices behind us filmed all the videos off of my cell phone for the first about a year.

00:04:18:11 - 00:04:28:28
Nick Clason
got all my gear for about under $100, got a little tripod, some lighting, some microphones, and that is actually linked down below in our gear for under $100. And

00:04:28:28 - 00:04:43:17
Nick Clason
then if and or when you are ready to upgrade to a little bit nicer camera in a little bit, it's a little bit easier to not do it off of a cell phone, when you do it off a camera, because it doesn't, eat up your cell phone space, you can use SD cards and stuff like that.

00:04:43:20 - 00:04:57:25
Nick Clason
I recommend the Sony Zv-e10 that is also linked down below, and it is about $600-$700. $600. And then if you get a good lens with it's another, you know, 100 bucks or whatever. So in the $700 ballpark,

00:04:57:25 - 00:05:04:13
Nick Clason
which is not a ton, but maybe you're not ready to do that. And that's why I would just stick with the under $100 thing.

00:05:04:13 - 00:05:12:24
Nick Clason
And then once you've shot the video and you're staring down at a video editing screen, you might be like, I don't even know what to do.

00:05:12:24 - 00:05:27:01
Nick Clason
Right now, I'm offering a limited time offer for anyone who's interested in my video editing services. and I will actually edit your videos for free. I'm just simply trying to get the ball rolling on this for me.

00:05:27:01 - 00:05:52:21
Nick Clason
And so I'm asking for you to, to shoot it pre film sent me out, edit it professionally and get it ready for you for YouTube. And maybe, as I say, that you're sitting here thinking like, I'm not ready for that. Like I don't I don't have the infrastructure for that. Well, then I can help you implement a hybrid strategy through some one on one coaching sessions as well.

00:05:52:23 - 00:06:19:03
Nick Clason
Those are also being offered right now. Limited time for free. All you gotta do is hit the contact tab down below in the show notes. Let me know. Reach out if I have space available still in my time and in my schedule, then I'd be happy to add you to something like that. Now, when you are posting on social media, when you are using short TikToks, reels on Instagram, Reels on

00:06:19:03 - 00:06:25:12
Nick Clason
Facebook, there are five kind of key categories and key factors, and I like to call it my viral Reels framework.

00:06:25:12 - 00:06:49:21
Nick Clason
It's five parts. but really it's isn't as formulaic as much as it is like when you're posting, these are the five things you need to attempt to try to make happen. So viral reel framework, category item number one is attention. Attention is everything. On social media. You know that there are certain reels that capture your attention better.

00:06:49:26 - 00:07:11:01
Nick Clason
And then there are other reels that are just plain, flat out boring. And think about your own viewing habits on social media. When you're on there, you're not necessarily on there to just, be informed, right? Like in some cases, you might be you might be on there doing a little bit of research. And the information is also inspirational.

00:07:11:01 - 00:07:36:20
Nick Clason
And so therefore you do like gather and capture some information. That's great. But whatever, whatever causes you to stop scrolling and hover over a video or hover over a post for a while, that's going to be the key. And the same is true with you, and the same is going to be true for all of your youth ministry, social media, your, goal is to get someone to stop and give you their attention.

00:07:36:20 - 00:08:05:05
Nick Clason
And so the better that you do, stopping and grabbing their attention, the better. So that could be, you know, opening the the reel with a zoom in or a sound effect or some sort of, like, surprising thing, or someone running at the camera or, I mean, there are all kinds of different ways to sort of grab and capture someone's attention, but if you don't have their attention, they're going to continue on scrolling as you know, as you probably use as well.

00:08:05:11 - 00:08:35:09
Nick Clason
Boom boom, boom boom boom. And now you're seven reels back and no one gave you any more time of day. So be thinking about how can you capture someone's attention. One good way I like to do that is, to give them context. And so that's my second, that's my second framework piece, is that if you are pre filming your messages and if you are dropping in little clips from your messages, give them the the more fuller embodied context of what you're talking about

00:08:35:09 - 00:08:40:04
Nick Clason
so that it's not just a soundbite, but they understand what

00:08:40:04 - 00:08:44:25
Nick Clason
what this clip is referencing and where it's coming from and what you're referring to.

00:08:44:25 - 00:09:13:11
Nick Clason
So you can accomplish that with like an AI voice, or you can accomplish that with just some text on screen. And then that way, boom. As I scroll there, it's got a little text on screen. And if you want to make that context, make that hook, whatever it is, make it a little bit interesting, give it a little bit of intrigue, like the four surprising ways that you can connect with God or one thing that makes Jesus mad, or seven ideas or, you know, whatever the case may be like.

00:09:13:14 - 00:09:34:26
Nick Clason
But give them some context, because if you are going to be giving them a real from a longer form clip, you're going to want to give them some background so they know what you're talking about when they enter into it. And so both that text on screen and or I voice is hopefully getting their attention, but also filling in and giving them context.

00:09:34:28 - 00:10:12:17
Nick Clason
And whoever you are, youth pastor, social media person, just person on YouTube, person on the internet, whoever is listening to this, please all, no matter what you do, put captions on your videos. That is framework thing number three. If you don't have captions, you will lose out on a segment of your audience. A wide majority of people watch, reels, watch TikToks, watch shorts in places where they can't have their headphones in in order to have their audio turned on, or you're just like, mean your wife is asleep next to you in bed and you are watching reels.

00:10:12:17 - 00:10:33:02
Nick Clason
But you I don't watch it if it doesn't have captions on it. Why? Because she's asleep and I'm not turning my sound on. So put captions on your videos so that anyone and everyone can access them. Number four, you need to have some sort of relevant hook. Now, if you're just pulling out clips from YouTube, that's going to be trickier, right?

00:10:33:02 - 00:11:09:06
Nick Clason
Because you're not speaking in such a way that has a relevant hook. And maybe as you begin to start speaking more and more direct camera, you may just weave in naturally. Things like this is one of the seven most surprising things about following Jesus, or whatever the case may be. But if you're not natural at that because it's not a natural skill to do, nor a thing that's easy to figure out, then as you are editing it and or as you, start to clip it up for social, that's where the context is important, because the context piece can actually serve as a little bit of your hook, and then may also serve as a

00:11:09:06 - 00:11:38:05
Nick Clason
way to kind of garner and gather and capture your viewers attention. And then the fifth one is sound effects. If you have editing ability and you're able to offer your reel with some sound effects, sound effects make a big deal. You can do animated text, you can do things on screen. I have some presets down below. If you're using a thing like Adobe Premiere Pro, I got some some presets that'll make you look like a professional, but if you can pair it with some sound effects.

00:11:38:12 - 00:11:41:21
Nick Clason
Now that right there, my friend, that's next level.

00:11:41:21 - 00:11:59:13
Nick Clason
So I get it. You're like, dude, okay, cool. Yeah, let me get started right on that with attention grabbing context and captions and some relevant hooks and sound effects. did you know me? Youth pastor? Did you know that I have other things I have to do in my job?

00:11:59:14 - 00:12:21:10
Nick Clason
Yeah, I do, I look, I do mean, and it's that's the thing 95% of teenagers find themselves on YouTube. We need to find a way to get over that. We need to prioritize putting ourselves over there. Which is why I want to start editing videos for youth pastors to help them out. I want to help take some of that burden, some of that load off of their plate when they don't have the time to do it.

00:12:21:10 - 00:12:28:23
Nick Clason
But some of that stuff, it just does. It comes a little bit at a cost, either a time cost or a financial cost. So this is what I want

00:12:28:23 - 00:12:47:01
Nick Clason
to offer for you two mind. Mind blowing, life changing, life changing maybe. Resources. The first one, definitely not life changing because I created it, but it is my 100% completely free e-book, and I'm actually thinking about changing the name of it to my fully fleshed out hybrid strategy.

00:12:47:04 - 00:13:13:25
Nick Clason
Either way, this is a framework for not only how to build, edit, capture, and post done for you, but done for you ideas. But things that are or are relevant and contextual and personal. You, your students, your leaders. You are the heroes. You are the people on these social platforms. I'm telling you to use social media to help get the word out.

00:13:13:28 - 00:13:33:25
Nick Clason
Yes, for your YouTube video, but also just for additional content above and beyond that. And my e-book will detail that in outline. How to do all of it, not only how to film it, but also how to edit it and how to schedule it so that you are staying relevant and current with stuff that is going on. So go ahead and check that out.

00:13:34:02 - 00:13:55:03
Nick Clason
But then my second tool that I want to let you know about is that in all the things we're talking about, relevant hooks, text on screen, like all these types of things, you can use opus clip. It's free. It's free for a time up to a certain number of credits. And then if you want to add some more credits to the cost, you can go ahead and do it.

00:13:55:03 - 00:14:16:20
Nick Clason
I think, I got it when I was still kind of in beta, but I paid like a hundred and like $12 or something like that for the year. and like, you see right here, it's for 31 hours and five minutes. what happens is like our videos are, you know, 10 to 15 minutes long. And so I calculated that out and it's enough for a year.

00:14:16:20 - 00:14:37:24
Nick Clason
It's more than enough for a year. So I can use it for some other things too. We film the playlist and I use it for some of those as well. But what you do is you, you drop either a YouTube link in here or a zoom link, or just the actual full file. and then when you're in it once, it's already like kind of process it through whatever, it creates it and puts it down here and all these different projects.

00:14:37:29 - 00:14:59:12
Nick Clason
So you see, these are all old projects that I've used before in the past. And so in this particular one of I'm just going to click on it. You'll notice it scroll all the way down to the bottom. That has given me 15 different shorts that I can use, 15 different videos that are clipped up vertically based with captions, all the things we talked about and that you can use.

00:14:59:14 - 00:15:18:12
Nick Clason
then once it gives it, once it gives it to you, it it ranks it with some of these things. I don't really use those. I write my own headlines and taglines, but you can use that if you want. you can download it, in Adobe Premiere Pro. You can download it in, in high definition. or you can go in here and edit it, which I recommend doing.

00:15:18:14 - 00:15:33:28
Nick Clason
it'll, it has a full video transcribe. But so in this particular clip it has it transcribed right here. And so you can select the start spot like if you like I don't want it to turn the word Android or you want to send the word student. You can just change it to just select the start spot there.

00:15:34:00 - 00:15:49:14
Nick Clason
and then you can have it end in a different spot. you look over here, you see how long it is. A YouTube short needs to be under a minutes of. It's greater than a minute. You need to find places to shave it down. then over here in design, I like to generate B-Roll with some stock footage.

00:15:49:20 - 00:16:05:08
Nick Clason
And so all these little spots are. Here are places that the video decides to generate some B-roll. So this one is generating B-roll based off of the word process. And so if I don't like the word process right there, or if I don't like the video that they chose for the word process, I can research the word process.

00:16:05:11 - 00:16:25:23
Nick Clason
And, these ones right here are Shutterstock images, which I don't pay for, so I can't use. But these other ones right here without a Shutterstock watermark are, from pexels.com, which are free. So the free for me, they would be free for you to use. and then if I'm like, I don't like any of those words, I can research a new word and just say, like, I don't know, computers.

00:16:25:26 - 00:16:40:29
Nick Clason
and then search that, and I can see what kind of words I'm going to get for computers, and then I can just swap it out right there. And now it goes from my iPad thing to this little computer based thing, when I'm done with it. by the way, it also has, auto emojis over here.

00:16:40:29 - 00:16:58:14
Nick Clason
So like, as it, as it's talking, you might see moments where emojis pop up on screen just like that. just as another, like, visual stimulant on the screen. you can choose your caption style. You can also create your own brand kind of template. I'll show you how to do that here in just a minute. Caption lines per page.

00:16:58:14 - 00:17:16:29
Nick Clason
Three lines or one line. How do you want the captions to transition with the bounce and underline box? you can select your underline color. You can figure out where you want your captions to go. You can change fonts, all these types of things font, color, font stroke, font shadow, keyword highlighter and then screen overlay. So let me show you that to so.

00:17:16:29 - 00:17:34:19
Nick Clason
So when you're done you can click click save and compile. And I'll just put right here. It'll need a minute to process. And then boom you're done. And you're downloading. if you want to create a brand template, which is what I like to do, in my brand template, I have created this little guy right here as a watermark on the top of my video.

00:17:34:21 - 00:17:58:24
Nick Clason
on our student Mr.. Have something similar, which points people back to our YouTube channel. Now, when you're on YouTube and uploading it to shorts, you can click related video. And on shorts you can actually link your YouTube video, which is my favorite feature of all. But if I'm using this over on TikTok, Instagram or Facebook, I use this little watermark as sort of my way to like, encourage them to go check us out on YouTube.

00:17:58:24 - 00:18:19:04
Nick Clason
But, here here are my caption preferences. Here is my brand kind of template. and I have it all saved. I have it all. Whatever. I made this little I made this little watermark thing, and then this is where I uploaded it. Right here. I just built this in, like, a thing, like Photoshop with a clear background, and I uploaded it in,

00:18:19:06 - 00:18:36:18
Nick Clason
And then I saved it. And so this is my pre preset template number one. But I could go to preset template number two. And I could create a whole different look, a whole different flow a whole different feel. Now when I'm done I download them all. I save them in a folder and I post them, I save them in a folder to be posted later.

00:18:36:18 - 00:18:57:27
Nick Clason
And so you can use Opus clip, you can use my e-book, both of which to help you level up your social media game and get the word out. Once you've shot your video, once you've edited your video, and now it will help you create in a matter of minutes, social media content for you and for your youth.

00:18:57:27 - 00:19:25:09
Nick Clason
Ministry, But. Now, now you've done all these things. Okay, now it's ready to go on YouTube and post like you're going to click the plus button and create. And then it's going to give you the YouTube dialog box. So you have to put in titles and descriptions and tags. One the world you even post on there. I'm glad you asked, because we're actually going to be unpacking that fully in the next video, which is linked right here on screen.

00:19:25:16 - 00:19:35:17
Nick Clason
We're helping you take digital discipleship and make it easy. And don't forget and as always, stay hybrid.

Subscribe now and hit that notification bell so you won't miss a moment of this enriching series. Let's unlock the potential of your video projects together!

While you can certainly listen to this, this episode is best consumed via video:

PART 1: https://youtu.be/uZzatZ4KFyE
PART 2: https://youtu.be/VAKSwE97nYE

Hang out on TikTok:
https://www.tiktok.com/@clasonnick

ShowNotes & Transcripts:
http://www.hybridministry.xyz/056

FREE E-Book:
https://www.hybridministry.xyz/articles/ebook

Instagram:
http://www.instagram.com/hybridministry

SHOWNOTES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

FREE Stock Photo Site:
https://unsplash.com/

FREE Church Motion Backgrounds:
https://www.churchmotiongraphics.com/free-worship-media/

TIMECODES
00:00-02:43 Intro
02:43-04:10 Opening up Adobe Photoshop and getting things started
04:10-07:47 Creating a Background with a photo
07:47-10:09 Using layers from an old design
10:09-11:06 Creating a Still Graphics from a Video Frame Using Adobe Premiere Pro
11:06-12:16 Adding in a transparent layer ontop of your background
12:16-14:27 Bringing in Layeres from an Old Photoshop Project
14:27-15:29 Replacing a Missing Font
15:29-16:27 How to Make a Clipping Mask over a Text Layer
16:27-17:32 Editing Text in Photoshop with the text tool
17:32-18:39 Adding in other design elements
18:39-19:10 Finalizing and Saving a Graphic
19:10-21:01 Starting Graphic Number 2
21:01-21:19 Repositioning Layers in Adobe Photoshop
21:19-21:31 Using, Adding and Editing Text Layers in Photoshop
21:31-23:12 How to Add drop Shadow to your text in Photoshop
23:12-23:38 Incorporating other layers into photoshop
23:38-24:04 Transforming Layers in Photoshop
24:04-24:55 Outro

TRANSCRIPT
Nick Clason (00:02):
What is up everybody? Welcome back to another episode of Hybrid Ministry. My name is Nick. I am your host today drinking out of my work Cross Creek Students coffee mug. You gotta be on YouTube. See this?

Nick Clason (00:22):
Mm.

Nick Clason (00:23):
It's from a Keurig, so it's super mid. Anyway, uh, we are going to be rounding out our third and final, um, Adobe tutorial session. So once again, if you're listening, this is going to be a better one for you to watch. Um, all of that's uploaded to my YouTube. Oh, sorry about that. All that's uploaded to my YouTube channel. So hit the link in the show notes for that. Um, go subscribe, go light, go do all the things. Those things help us a lot. Um, all that being said, um, we have done a long form Adobe, uh, premiere Pro editing. We've done some short form video stuff. Um, and then finally we are gonna round out today with Adobe Photoshop. So I'm gonna make two graphics that I'm going to use in our student ministry pre-roll and I'll just wanna give you a step-by-step tutorial on how to do those.

Nick Clason (01:12):
Um, the benefit of using Photoshop and Adobe Premier Pro, in my estimation, I've never really used Final Cup Pro or any of the other ones, so I can't speak for those. But the benefit is that when you make a layer in Adobe Photoshop and you bring it into Adobe Premier Pro, you can animate it, you can move it around. And if you need to make adjustments and changes, you just need to go back to your original source file of Adobe Photoshop, change it, and it's changed. You don't have to render it out in a final form thing like A P N G. Um, but keeping it just in that Photoshop file will allow it to be, um, edited and used in Adobe Premiere Pro. So all that to be said, if you've not seen our other videos, go back and look. This video might actually be the best video to start with, like editing videos, one thing, but then animating layers and on top of it via Adobe Photoshop is gonna be what this one's all about.

Nick Clason (02:03):
And so if you don't have photo, a basic Photoshop skill yet, then maybe start here. Episode 56, go back to episode, uh, 53 and 54. Uh, in the meantime, 55 if you didn't know was our one year celebration. And so that was just kind of a rehash on what is hybrid, why are we passionate about it, and why do we keep doing it? So be sure to check all that stuff out. Finally, I got a couple freebies for you in the show notes, free ebook and free Adobe Premiere Pro, um, animations effects. So go grab either one of those and uh, leave us a like rating, review, subscribe, all the things. Thanks for hanging out. Let's jump in.

Nick Clason (02:45):
All right, so you are seeing my desktop. Now this is what it looks like if you open up Adobe Photoshop. It's gonna start with a screen that looks something like this. I'm gonna click here, new file. And we are going to make a graphic about our upcoming event called Space Jam. So the width that you want is 1920 by 10 80. If you're going wide screen, if you are going um, vertical, um, you're gonna want 10 80 by 1920. But we are going wide screen. These are your pixels, 1920 by 10 80. The resolution that you want is 72. Um, if you were gonna go for like a print piece, um, you want 300 and if you're gonna go for a print piece, you're gonna wanna switch it from RGB to C M Y K. Those are different color coding things. I don't know a ton about that, but I used to work with a guy who printed banners and that's what he told me.

Nick Clason (03:39):
So I'm gonna go with him. Um, shout out to Eber, Cincinnati, Ohio. Anyway, uh, RGB is uh, what you want for a screen and that's what we're gonna be doing these for. And uh, the rest of this stuff I am not that worried about. You can click into those. Those are just some advanced options. So any, anyway, we're gonna hit create. So here we go with a completely blank Photoshop canvas. Now, oh, um, so what we're gonna do is, um, I am going to grab, um, a photo. And so I'm gonna go over here and all of my photos are saved in an Amazon photo and Google photos as an automatic backup. Uh, so I am going to log into my photo storage and I'm gonna get a photo of, uh, our students or video of our students. Um, and so let me go to, I have some album, there we go. Albums, cross Creek Students go to some of the more recent ones that's Broomball from winter. That's definitely not the most recent. Um, let me just go here. I got a bunch from camp. Maybe not, you know what, I also have it in Google Photos.

Nick Clason (05:18):
Yeah, here we go. So it's going to be called Space Jam Basketball and Frisbee Night. So none of these super encapsulate that. Um, I'm just gonna try and find like a fun one. Here's just like, oh, that's the whole video I was gonna get. Let me pick,

Nick Clason (05:56):
These are all from camp, so half the battle's fine. I'm a good background. So I think I'm just gonna pick this, this one right here. This is them just in the room. So I'm gonna download that sucker. Uh, it's gonna take me a minute cuz it is a video. Um, and so if I didn't want to do a video and I just wanted to do any sort of generic background, I could also do that. So another, uh, resource for you, a couple resources. Um, you can go to unsplash.com, um, and search for anything. So if I wanted to do basketball, just pick basketball. Um, if I also wanted to do Frisbee, I could go here and just do Frisbee. So unsplash.com is a completely free stock footage, um, website. Um, another one for you that isn't footage but is also completely free. CMG create, um, here's your free, they have free like stills.

Nick Clason (07:05):
So, um, if you get, let's just say like it's more like abstracty than it is like photos. So, um, and I haven't been on here in a minute, so it looks a little different, but I know that they have, yeah, these are all free. So if I just click view all still backgrounds and just kind of scroll through here, you know, and if you wanted like this or, or like one of these, you could totally go for that. So I'm gonna get this Norwegian tones flow, I might use that. So anyway, back to that. Now the other thing I have is I have in my, um, calendaring, I have some, this is our summer calendar just for frame of reference for y'all. Um, lemme pull it up here. So you can see this is where our summer calendar. So it's kind, kind of got like a theme, like a vibe to it.

Nick Clason (08:07):
So we already got this little icon guy here. We already got these sort of texts and everything like that. And so I've been doing that. Like anytime I would build like a a thing, I would build it with like that sort of vibe, right? The little like oval, the same text using in, out, in Inc. Incorporate the use of the icons. And so that's probably what I'm gonna do here. Um, again and as well. But I got some of those different layers and stuff to work with. And so, um, what I'm gonna do, because later I'm actually going to animate this, um, probably not with y'all, but, but I am probably gonna animate it. I do kinda want to use that. Um, I do kinda wanna use that video that I downloaded of all the students screaming. And so I just need to stick, I'm gonna start this, um, this premiere file. Um, let's see, where did I store those? I think I might actually stored it in social media. Uh, 2023 events. Summer. Yeah. So I'm gonna call this oh four Space Jam and we're just gonna store it there for now. And so all I'm gonna do here is I'm just gonna, uh, pull in

Nick Clason (09:33):
That video of them screaming into my sequence here so you can hear trying to volume up. All right, so let's go,

Nick Clason (10:10):
Let's go with that. So this right here exports the frame. I'm gonna put it, um, where I store all of the graphics. So I'm gonna go to graphics announcements, summer slides, actually it's in P S D. Um, and I'm gonna actually make a folder so it all stores in the same spot. Actually, you know what I'm gonna put it, I don't have a great file storage for this, so do not borrow my file storage methods cuz everyone tells me that they can't figure it out. And um, sometimes I can't even figure it out. I'm gonna put it in there. So there's just the frame. Okay, so that being said, now we're back in Photoshop. So now I can go grab just the still frame, um, that I'm gonna use later. And so it's in social media, TikTok and Res 2023 events, summer calendar, space Jam.

Nick Clason (10:59):
So there's my still boom. Okay, now I, I am going to landry's face, I am going to pull this Norwegian water thing in. And uh, now it's on top of it. So now it covers up my picture. However, if I go over here and I right click or command click or whatever you do to get your other options and go to blending, I can reduce down the opacity. So now my, uh, my video or my, my photo back there, you can see back through here that it's, it's, it's, uh, showing. So I'm gonna click okay for that. Um, and I'm gonna turn this. All right. So what we're gonna do is we're gonna make that background black and white. So image adjustments, black and white. So now it's black and white. I'm gonna just increase the opacity a little bit. I want it to be just faint. All right, it's back there. Can't really tell a lot. Um, and then out of my old graphics, cuz it, I think it's worth, you know, admitting I don't necessarily have to reinvent the wheel every single time. Um, so I'm gonna go pull open, oh, it's in PSDs, I'm gonna go pull open,

Nick Clason (12:40):
Do water wars. Okay, so it, what it does is it just creates like a second tab there. Now it's worth noting that it, this hasn't been saved anywhere. So I'm gonna go file save as p s D, I'm gonna save it where I save all my stuff, which as you've found out is not very good. But, um, most still graphics, I put in this graphics folder, p s d and I'm gonna save this as space jam. I dunno why I'm so tempted to always put an E on it. All right, so when I click on this, it pulls open the, it, it clicks on this layer right here. I need that and the text beneath it. I also want this wars right here. I also want that and I also want this text. So when I hit shift, it selects all of those things. And now when I pull this over, boom, it's right there. If I were to add those myself, I could go here to the text tool, drag it to whatever size I want, and type in whatever I want, highlight it, change the font over here, all those good things. Um, I don't want that. So over here in my Layers panel, I'm just gonna delete that entire layer, hit backspace and it's gone. Now I don't have this text. I did, I have gotten a new, I've gotten a new computer. As I've told you, I I have backed them all up. So we're gonna go there

Nick Clason (14:34):
And I think it was called summer but it actually might not have backed up. So it's called Summer regular. So honestly I think I got it from DeFont. So DeFont summer regular, I'm gonna go back over here and I'm just gonna search. There it is. Download Open, installed. So now, yeah, now I can edit it cuz now I have it installed. So it's called space. And what this is right here is, this is a whole layer. So I'm gonna release the clipping mask so that you can see. So this is just a downloaded gradient thing. It kind of goes along and in line with our summer calendar theming and vibes. Um, but if you put a layer, a photo over top of another item, if you right click on it, you can create a clipping mask. So now that text is just got that same gradient file, but it's just over top of it. So now type in Space Jam and the event is July 19th. So we're gonna adjust this to that. And I'm gonna, I gotta move, I gotta select all of it. I gotta select the layer and the text and everything. So Space jam,

Nick Clason (16:44):
I'm gonna put it here. And then since that event in of itself doesn't really to me explain what the heck it even is. Um, I'm gonna write a little blurby blurb right here. I can make it center aligned. Come join us for some basketball and ultimate Frisbee space, Frisbee jam, basketball Space Jam. That's where I got the name from. It's corny. It's Youth Ministry. Welcome to it Spelled Frisbee wrong. So updating that and then I'm gonna go back over here and I'm gonna go to my icons and I'm gonna include that

Nick Clason (17:48):
I,

Nick Clason (17:53):
I'm looking for that. Where it tells me it's centered. I'm actually thinking about just adding it right here and then taking this sucker, just taking this, uh, off screen there.

Nick Clason (18:19):
Actually, I might go, no, I'll just leave it down so I can bring this select, select, bring all those up, bring this down a little center. Bring that down a little. I gotta grab both of these over here. So select, grab 'em both, put it there, let Jamb in the front a little bit and boom, it, I'm just gonna go with that. So command shift S for save, we're gonna save it where we saved it earlier. Command option shift W and now we'll export it as um, whatever we want. I'm gonna export it their format as a jpeg and then I'm gonna go drop it in that graphics folder. Um, announcements, summer, space, jam, save. Boom. It's done. All right, um, I got one more I wanna do for you. Um, and I'm gonna pull open WhatsApp cuz I sent this photo to my wife. And I'm also gonna just borrow from, I had a slide at camp that I used. You know what, I might have done the whole thing and might have done the whole thing. So I'm gonna download this photo from what I sent to my wife. You're not seeing it cuz it's on a different screen.

Nick Clason (20:15):
I can't think of where, I'm trying to find where it is. I can't find it so forget it. I'm gonna go back here to see him, to create though and just get me something random.

Nick Clason (20:38):
I

Nick Clason (20:39):
I something that I kinda like. I might use one of these just like Rock ones Cali Coast. So here I am. I'm gonna save this as a new one cuz this is going to be, um, a scavenger hunt slide. So scavenger hunt. So over here and downloads Cally coast. I'm just gonna drag it in, takes up the whole thing. I'm gonna drag this to the very top. So that covers everything over here. And this is like your order, right? That things lay. So this is gonna be at the top there. Um, I'm gonna add a text here that says find, I'm gonna command a that I'm gonna change the font to Gotham Black. This is italics and this is Boulder. I'm gonna give it a little bit of a drop shadow. That's too much. It also isn't gonna show up, so I'm gonna give it a little bit of a white drop shadow. Um, yeah, I'm gonna keep it white, but I'm just gonna make it real tight. All right, so it's still a little bit far now that it's that tight, I think no, we'll make it like a deeper purple background. You can see it there moving, right? That's my distance,

Nick Clason (22:12):
That's my size, that's my spread. Find the name of our guys. Pugsley. Make that a little smaller. I'm bringing that download of him. I'm gonna give Valla a drop shadow. I don't want purple though. If I hit command T, that's how I can change the size.

Nick Clason (23:38):
I

Nick Clason (23:39):
Just stay right there. Just a look. Command t again, just a little bit off screen and boom, that's just gonna be that command shift. W

Nick Clason (23:59):
And that's not a summer slide, so we're just gonna put it regular in here. Save. Done. Well I hope that that tutorial on, um, Adobe Photoshop was helpful for you. That is how I get my layers. And then like a next step would be if I'm adding those to any sort of like pre-roll or whatever, I'll bring those into Adobe Premiere Pro and I can animate each of those individual layers. If you want a completely free animated um effect, go grab that in the show notes, something that's just free and available for y'all. Hope you find that helpful. Like subscribe, leave a comment and hey, ask us any questions that we have. We would love to help y'all out. But until next time, and as always, don't forget, stay hybrid.

Long Form Video:
https://youtu.be/uZzatZ4KFyE

Hang out on TikTok:
https://www.tiktok.com/@clasonnick

ShowNotes & Transcripts:
http://www.hybridministry.xyz/055

FREE E-Book:
https://www.hybridministry.xyz/articles/ebook

Instagram:
http://www.instagram.com/hybridministry

SHOWNOTES
FREE Animation Effects for Adobe Premiere Pro:
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

TIMECODES
00:00-01:13 Intro
01:13-02:14 Setup For Editing a Short Form Vertical Video for Church Social Media
02:14-02:52 Converting from Widescreen to Full Screen in Adobe Premiere pro
02:52-03:12 Setting in and out spots on a Sequence in Adobe Premiere Pro
03:12-03:26 Starting your TikToks to catch people's attention
03:26-03:55 Shaving Down Excess Space for Quicker Jump Cuts on TikToks and Reels
03:55-04:19 Zooming in and out for TikTok Videos and Shorts
04:19-05:12 Animating Text Layers in Adobe Premiere Pro
05:12-06:08 Adding Sound Effects
06:08-07:14 Add a Call to Action to Watch the Long Form YouTube Video
07:14-07:57 Adding Music to your Short Form Video
07:57-11:30 Adding Captions to your Reels and TikToks in Adobe premiere Pro
11:30-12:19 Rendering the Short Video for Social out of Adobe Premiere Pro
12:19-14:33 Determining Which Clips to Add for a Social Media Clip
14:33-19:13Clipping out the Spaces
19:13-19:48 Adding the Call to Action
19:48-22:49 Transcribing the Sequence for Reels and Shorts in Adobe Premiere Pro
22:49-22:32 Rendering out the Sequence
22:32-24:17 Outro

TRANSCRIPT
Nick Clason (00:02):
What is going down everybody? Welcome back. Another episode of the Hybrid Ministry Show. If, uh, you have not, um, if you've not gone back and seen the last one where I edited a full, uh, video down, then I want to encourage you to go back and check that out. That is what I would do for, um, editing a full video for YouTube. Once that's done, render out some thumbnails and some time codes and stuff like that. However, for, um, this episode, what I'm gonna do is I'm gonna edit out three short form TikTok style videos. So I wanna make sure that you can see that. So I'm gonna be using the same premiere file. I'm just gonna resave it and make it vertical as opposed to horizontal. So I wanna show you how that goes down. Um, hey, don't forget, we are on TikTok, Instagram and YouTube.

Nick Clason (00:46):
Go subscribe all three places, check those things out and hit the show notes for transcripts and my free ebook. Um, tell you how to post a TikTok from scratch on your phone. This, however, is about posting a TikTok. Um, first saving it on, uh, in a video editing software. In particular, this one's Adobe Premier Pro. And then, um, saving those somewhere that you can repost them later. So, without any further ado, let's dive in. Check the sucker out. So, like I said in the last video, you would've seen, um, something like this. This is, um, me opening up the Adobe Premiere Pro file. Um, I don't think I need those, so I'm not gonna worry about those. All right, so here's the, the final. So the first thing I do,

Nick Clason (01:36):
Okay, you'll never be left

Nick Clason (01:38):
Out. All right, so the first thing that I do is I, um, file save as. Um, and I'm gonna save it as underscore social one. I do every social, I do a new one, um, just cuz I sometimes move around like backing tracks and audio and resync some things. This is more, this happens a lot more with my podcast than these, but I just try and do a different one every single time. Sometimes I forget, but the more that I I file save as the source file, the less chance for error. Um, and so I'm just gonna start here. Um, so now this is the source file. So now I can change the sequence settings. I'm going up here, sequence settings. Frame size is 1920 by 10 80. That is wide screen. I'm gonna change it to, um, up, up and down, whatever that's called. Verticals vertical video. So that's 10 80 by 1920 pixels, click. Okay. And then, okay, so now you'll see here in my preview I have it, um, uh, 10 80 by 1920. Problem is I need this video to be fully screened. So that's why I kind of change it every single time. So I'm gonna, um, zoom that in in a minute. But first I am going to, um, create a title track. So I'm gonna make it this one right here. In this

Nick Clason (02:52):
Video we're gonna talk about how, about how, how you, how you can get,

Nick Clason (03:01):
So I want to do it right there. So I clicked I how you go in. Um, and then right there I hit C to get my razor tool and then v to select that and get it outta here. Now one of the things I like to do is I like to open it with an animation. I feel like as people are scrolling, when they see an animation, it jars them and at least gets their attention at least a little bit

Nick Clason (03:22):
How you can get,

Nick Clason (03:24):
I'm going to need to zoom that in though, right? So it needs to be like that.

Nick Clason (03:28):
How you can get invited to every single party.

Nick Clason (03:34):
I'm gonna do c v, get rid of that, bring that in ever. I'm gonna make these quicker cuts, you'll

Nick Clason (03:42):
Never be left out again.

Nick Clason (03:44):
So where there's a gap there in the audio, how I'm clipping

Nick Clason (03:50):
This party started and find out.

Nick Clason (03:53):
So go back here and now I'm gonna just do some zoom. So that's at 1 94. I'm gonna zoom in even more to 2 27, 2 27 and then 2 27. So

Nick Clason (04:10):
How you can get invited to every single party ever. You'll never be left out again how this party started and find out.

Nick Clason (04:19):
All right, so, um, I also want to take my, uh, thumbnail, which I made in Photoshop. Um, I don't think I showed that on camera, but that's what I ended up making. So I'm gonna bring that in in the P S D and then since I have all those layers, I'm gonna animate those and this is gonna be like my announcement or like title sequence. So I always do one that just like explains what the video is. It's just like an announcement. Um, and so this is that one. This is me, you know, right here at the beginning. So I'm gonna go

Nick Clason (04:51):
How you can get invited to ev.

Nick Clason (04:56):
So I'm gonna have that come in at the same time and then I'm just gonna move it so it fits

Nick Clason (05:07):
How you can get invited to every single party ever.

Nick Clason (05:13):
I'm gonna do a sound effect as that comes in. I still have that sfx saved from earlier. If you don't have it, um, go find it. Um, wherever you have sound effects saved, um, go find it in your finder and then you can drop it right here in this bin. Since I did use that earlier in my long form video, it's already saved in here. Um, so that's one of the reasons too where I like to go back to the original file cuz all the things that I pulled in are already still there. So I'm gonna do I right there, o right here. I have a lot of other options, but I'm just gonna pick that one. Let's see how that sounds.

Nick Clason (05:49):
How you can get invited to every single party ever. You'll never be left out again. How

Nick Clason (05:58):
I feel like that needs to be

Nick Clason (06:00):
How let's get party start. Oh, how, let's get this party started and find out.

Nick Clason (06:08):
All right, so over here, um, in my shared file, I have created a graphic that I use for my enders. So it's in, uh, shared students social media, TikTok and reels. And then I think I have it in admin. And this is just where I push people to watch the full video on YouTube. So I'm gonna put that right here. I'm gonna let that bounce in, right? And I'm gonna get a, I'm gonna get a whoosh sound with it. Take just the audio there. Boom, put it right there. Yep,

Nick Clason (06:51):
Let's get party started.

Nick Clason (06:53):
I wanna make that a little later. Let's do it right here.

Nick Clason (06:57):
Party started. Find out

Nick Clason (07:00):
We let it linger a little bit past the talking. Make that oh for out and then I'm gonna go back in here into messages. Um, start the party and I'm gonna get the party music so that there's a little audio track with it. Um, is it necessary? No. Um, does it add to it? Maybe you can be the judge of that. Um, I'll just, I'm just gonna drop it in here. I'm gonna make it negative 25. So it's real low.

Nick Clason (07:27):
You can get invited to every single party.

Nick Clason (07:32):
Adjust. I'm gonna adjust these audios right here. So I'm just gonna highlight them all. Select, all right, click audio game. I'm gonna make it 15. So it should be pretty substantial difference how you

Nick Clason (07:42):
Can get invited to every single party ever. You'll never be left out again. How, let's get this party started and find out.

Nick Clason (07:52):
All right, the only thing is I lost my right there.

Nick Clason (07:56):
Start and find out.

Nick Clason (07:58):
All right. Now last thing is I wanna add captions. So I'm gonna go to window workspaces, captions and graphics. Um, here's where I transcribe it. So I'm gonna click, um, from captions to transcript. I'm gonna click transcribe. Uh, okay, I don't know what this is doing. This is new. Okay, so let's do transcript.

Nick Clason (08:37):
Oh,

Nick Clason (08:48):
All right, let's try it again. So this is just gonna take a minute. There used to be, this is an updated version. So like I said, I have a new computer in my last video. So there used to be an option to just transcribe the in and out portion so it wouldn't take quite as long. Uh, looks like it got it right here. All those right there. So I'm gonna click captions, click captions from transcript, click this dropdown arrow. I like to do single lines and then create captions. So

Nick Clason (09:37):
I do,

Nick Clason (09:37):
So there you see they right there. So I'm gonna go over here and highlight that one. Click command A to select all. And then I'm gonna go change all. So I'm going to, I like to do, uh, every one of my captions for students has been Babe New Pro. Um, I put it in the middle here, but then I do uh, bottom line text, um, take away the shadow and I want to give it a little background. So I'll give it a black background. I'm gonna make it a hundred percent a opaque and then I'm gonna give it some roundedness and some size. See, so it looks like that. Now problem is, it's still covering that. So I have two options. I can lower that. I can lower the texts. So I can do like this and then like top aligned or middle aligned, or I can move this, um, in, in affects controls. And so I think I might do that so my face isn't covered. Um, and then, but that still doesn't solve this problem. If I go there, yeah, if I go there, it's still a little bit. So I might still move this down, just ale and then over here and text command A.

Nick Clason (11:01):
Yeah, I'm just gonna leave it there in the middle. It's fine.

Nick Clason (11:04):
Oh, you can get invited to every single party ever. You'll never be left out again. How, let's get,

Nick Clason (11:13):
You just gotta go back in here and edit anything that didn't get picked up. So how, let's get this party started and find out, out

Nick Clason (11:22):
Again how, let's get party started and find out started and find out.

Nick Clason (11:30):
I'm going to cut it right there, back to V to select it. So now when my under slide comes in, it's gone. All right, so now I'm gonna click on sequence command M, make sure my format is set to H 2 64. That's for MP4 files. And now I'm gonna go back out here. Instead of putting it in messages, I'm gonna put it in TikTok and reels. 2023, start the party oh three Nick, oh one title and change it from, uh, entire source to in and out. So it's just gonna do that a little bit right there. Export, there's TikTok number one.

Nick Clason (12:20):
All right, sweet. Now I'm going to go file save as I'm gonna gimme social two, I'm gonna go back up here to window and get my effects panel back. Some switch from workspaces, from captions to effects. It's probably an easier way to do it, but I'm not gonna worry about it now. It autogenerated all these captions for me. That could be good, that could be bad as long as I keep the same order. I like to tell stories on TikTok as much as I can. So if this story right here can make sense, I'm gonna go with it.

Nick Clason (12:54):
Church, I, I used to work at one time, likes to be the person ever. Nobody.

Nick Clason (13:12):
All right, so these captions are messing me up. So honestly, I'm just gonna start this over. So no, I'm not gonna save that. Um, I'm gonna go back in here three premiere and pull this up. So now I'm going to just get myself a clean copy and all I gotta do is change the sequence settings, file, save as social. I'll just make this three. All right, sequin. Gotta click on sequence. Sequence settings. 10 80 by 1920. All right. Now back to my story. So I don't want these things here, okay? I don't need those things for TikTok

Nick Clason (14:00):
Ever. Whoop,

Nick Clason (14:08):
Cut V out. I'm gonna animate this in motion. Presets position in smooth bottom. Let's be

Nick Clason (14:17):
On

Nick Clason (14:18):
And I'm gonna zoom in, go over to effects controls, and I gotta cut the gaps.

Nick Clason (14:27):
Nobody, let's be honest, nobody ever likes to be the person left out. One time I moved away from a church that I used to work at

Nick Clason (14:54):
Just cutting out all these gaps. So C then V and then sliding over.

Nick Clason (14:59):
And at this church at this,

Nick Clason (15:04):
I don't need that big long. And

Nick Clason (15:09):
At this church I did retreats with an

Nick Clason (15:25):
So I'm gonna bring all of these photos over

Nick Clason (15:33):
Treats. What's another,

Nick Clason (15:36):
I just gotta zoom in.

Nick Clason (15:38):
A friend of mine down the road, he worked at a church. And so together our church would, our two churches would come together. We went on this fall retreat. And so before I moved, I was was one of the ones who went on the,

Nick Clason (16:08):
All right, let's go back here and shave out any fluff. I don't need whatever this is.

Nick Clason (16:14):
Our church would come to our two churches would churches. So together our church would come to our

Nick Clason (16:21):
Cut out that, so it's just this

Nick Clason (16:25):
Boat. He worked at a churches, our two churches would come together and we went on this fall retreat. And so before I moved, I was one of the ones who went on the retreat, helped plan it,

Nick Clason (16:42):
Speak,

Nick Clason (16:42):
Do all the things. And so every single fall we went to camp Fall retreat. And so

Nick Clason (16:49):
I'm gonna cut all that goal is to make it as short as possible. And

Nick Clason (16:52):
So every single fall we

Nick Clason (16:53):
Went to, I felt losing the story

Nick Clason (16:56):
CSA in Briston, Indiana. And we called the retreat, the Recharge retreat. And it was awesome. And it was awesome. It was awesome and the same place. And because I followed both my and it was awesome,

Nick Clason (17:23):
Roll

Nick Clason (17:23):
Around,

Nick Clason (17:26):
Same.

Nick Clason (17:27):
And it was awesome. I leave that church, I move on to another one, and that same weekend rolls around.

Nick Clason (17:33):
Gotta get that out of there. I could have left. It just chose not to the same place.

Nick Clason (17:39):
And because I follow both my old church and my buddy's church on Instagram, I see that they're both on a retreat.

Nick Clason (17:47):
And I

Nick Clason (17:47):
Was like, God, it's interesting both that church and this church are both on a retreat together at, but on the same

Nick Clason (17:54):
Weekend, probably gonna cut all this out. That's

Nick Clason (17:56):
Interesting. Wait,

Nick Clason (17:58):
It

Nick Clason (18:00):
Go wait.

Nick Clason (18:04):
And that same weekend rolls around.

Nick Clason (18:07):
Wait,

Nick Clason (18:17):
And it was awesome. I leave that church. I'm watching that same weekend roll around, wait in ton Indiana, hold on, hold on. They're together. And what I began to notice, hold on, was that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat or something like that, that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat or something like that. I don't remember, but I felt, so

Nick Clason (18:59):
This is why I wanna end on right

Nick Clason (19:00):
Lifeline retreat, but

Nick Clason (19:01):
I, I felt so left out, left, boom. And then I just wanna kind of leave a little cliff hangry. So I'm gonna go back over here. I'm gonna grab my ender screen. I'm gonna bring it in. It's gonna position in, right? I'm gonna get the sounder for it.

Nick Clason (19:31):
Same weekend.

Nick Clason (19:35):
So that's at 1 30 46. All right, so it's less than a minute. Um, YouTube shorts only allows a minute. So I always make my goal to be less than a minute. So transcript, get this outta here. I think that that's my in-out points. I just want the audio transcribed. I don't need all that transcribed. That might be all the little ones. Listen, you and I are learning this all together with the new transcription interface. In the meantime, Marvel at me in this old shirt. All right, so I don't want that. I want create new caption track there. So I need to get all these, I'm gonna do Babes New Pro. I'm gonna do another black. Actually, I'll do a white background with black text this time. I don't want shadow, I want background. And I'm just gonna put it right in the middle and then lower it down just a little bit beneath my face. And let's see how it looks.

Nick Clason (21:48):
Let's be honest. Nobody ever likes to be the person left out. One time I moved away from a church that I used to work at this church. I did retreats with another friend of mine down the road. He worked at a church and our two churches would come together and we went on this fall retreat. And so every single fall we went to a camp called Camp Tecu Tecumsah in Brookstown, Indiana. And we called the retreat the Recharge Retreat. And it was awesome. I leave that church, I move on to another one. And that same weekend rolls around. Hold on. Was that these two churches came together and instead of calling it the Recharge retreat, they called it the Lifeline Retreat, but I felt so left out.

Nick Clason (22:38):
I'm just gonna cut that right there. I'm gonna put my out there. I'm gonna come back over here, put my in, and then command M, switch it to H 2 6 4 TikTok, start the party. Boom. All right. And then one more. I like to do three week. I typically post my Title one on Sunday, um, and then I post the other two, um, on a Thursday and a Tuesday. So that's just kind of been my rhythm. Leaves some gaps in the calendar or in the TikTok posting schedule for some other things. So, all right, as this encodes, I am going to wrap up to the next one,

Nick Clason (23:37):
Actually. Um, I'm going to, you get the gist. Um, I will do the third one the exact same way. Uh, just realized I have a meeting in two minutes, so I'm gonna go ahead and wind this down. Um, I will, I will make the third one without you here. Um, but I hope that you found this helpful, um, in pre-recording and then making TikTok in Adobe Premiere Pro and Adobe Photoshop. So, sounds helpful. Leave a like, subscribe, rating, review, hit the notes, uh, show notes for transcripts or my free ebook. And, um, we'll talk soon. Don't forget, stay hybrid.