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🕰️TIMECODES
00:00 Student Social Team Framework
01:08 Why Students?
6:30 What we post
08:23 Studio Roles
11:43 On the Street Roles
13:46 The Power of the Social team
14:53 How I do no work
20:05 How you can do no work

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TRANSCRIPT

00:00:00:00 - 00:00:01:28
Nick Clason | Hybrid Ministry
You're tired. Apparently, your

00:00:01:28 - 00:00:02:10
Nick Clason | Hybrid Ministry
weekly

00:00:02:10 - 00:00:02:22
Nick Clason | Hybrid Ministry
message

00:00:02:22 - 00:00:03:29
Nick Clason | Hybrid Ministry
isn't writing itself.

00:00:03:29 - 00:00:04:13
Nick Clason | Hybrid Ministry
Senior

00:00:04:13 - 00:00:04:23
Nick Clason | Hybrid Ministry
pastors,

00:00:04:23 - 00:00:08:18
Nick Clason | Hybrid Ministry
who used to be youth pastors, continue to pitch you mid-tier

00:00:08:18 - 00:00:09:00
Nick Clason | Hybrid Ministry
ideas, and

00:00:09:00 - 00:00:09:12
Nick Clason | Hybrid Ministry
the finance

00:00:09:12 - 00:00:13:03
Nick Clason | Hybrid Ministry
team, they just won't get off your back for that missing pizza receipt.

00:00:13:03 - 00:00:20:13
Nick Clason | Hybrid Ministry
What in the world would you possibly have time to draft and dream up a fully student led social media team?

00:00:20:13 - 00:00:26:05
Nick Clason | Hybrid Ministry
Because of all of that and because of all these commitments, that's why your feed looks like this.

00:00:26:08 - 00:00:28:26
Nick Clason | Hybrid Ministry
What if the answer isn't more of you? But what

00:00:28:26 - 00:00:38:09
Nick Clason | Hybrid Ministry
if the answer is actually more then, because you, as a youth pastor are surrounded by the world's most capable content creator, they're called

00:00:38:09 - 00:00:49:07
Nick Clason | Hybrid Ministry
teenagers. I have, in my context, built, student led, and student completely run social media teams. And in this episode, I'm going to share with you

00:00:49:07 - 00:00:53:11
Nick Clason | Hybrid Ministry
how you can do that mistakes and means and all.

00:00:53:16 - 00:01:14:12
Nick Clason | Hybrid Ministry
And they're going to post things that are not only going to make your feed come to life, but also they'll never post something that's going to result in getting you fired, probably. Welcome to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Claussen.

00:01:14:13 - 00:01:39:20
Nick Clason | Hybrid Ministry
I am a 15 year youth ministry veteran who's been passionate about social media and digital and ushered into that an absolutely expedited pace in Covid and through Covid. And now, since Covid, I have built social media teams and social media, platforms that completely are self-sustainable. Now at this point, and in this episode, I am going to fully outline in detail for you all of that.

00:01:39:20 - 00:02:04:17
Nick Clason | Hybrid Ministry
Because here's the thing. In this, episode and on this podcast, I talk a lot about my hybrid ministry strategy. In fact, my entire hybrid strategy is linked down below. You can download it, you can use it, you can take it in that e-book. I recommend posting ten times per week. And I'm going to share with you the ten posts that I post per week in my current student ministry on social media.

00:02:04:17 - 00:02:31:02
Nick Clason | Hybrid Ministry
However, if you download my student or my fast seasonal social media pack, which is over on Patreon, the getting started version of that, social media strategy is actually only posting three times per week because I get it. Like youth ministries and youth pastors, they're busy. And so in this episode, what I want to outline for you is how to do that completely through your student volunteers.

00:02:31:02 - 00:02:51:28
Nick Clason | Hybrid Ministry
And so we're going to explain, the reason behind why you should pick students as part of your social media team. Also, what are some roles that you can recruit them into as you are creating and building a social media team? We'll talk about some roles for, students. If you're shooting in like a studio, we can talk about roles for students.

00:02:51:28 - 00:03:14:29
Nick Clason | Hybrid Ministry
If you are shooting some stuff on the street or like out and about in your space. Also, student ministry editors, which are honestly, in my opinion, the biggest life savers and time savers for me. And then finally, I'm going to give you, the opportunity to go grab a checklist of everything that you're going to need for these, for these roles and to build these teams.

00:03:14:29 - 00:03:31:03
Nick Clason | Hybrid Ministry
But first of all, let's take just a quick step back before we get into the nitty gritty. And then once again, there are chapters always listed down below in these episodes. So if you want to jump ahead, you can. But why students you got to understand their digital natives like this is their world. This is what they speak.

00:03:31:06 - 00:03:55:04
Nick Clason | Hybrid Ministry
I like this concept called hybrid, where we go from our in-person moment and we take our online presence and we find a way to blend the two. In fact, the entire playlist linked right here that we just went through for the fall kickoff event idea is all about leaning into your hybrid, from your event to the ongoing donut voting bracket, to the welcome guest, to creating and building a social team like the students.

00:03:55:04 - 00:04:15:15
Nick Clason | Hybrid Ministry
Blend that all the time. And while for adults, especially during Covid and us in ministry, we didn't love it, we were even maybe annoyed by it. But like, this is their world. This is their life. YouTube is huge right now. Students spend hours online on YouTube looking at and creating and consuming content. This is just a part of their world.

00:04:15:15 - 00:04:40:17
Nick Clason | Hybrid Ministry
And so, as we're trying to position ourselves as youth ministries and youth pastors to help spread the the news and message of Jesus, like we should use students to help give us that ability and help give us that chance to help spread and reach and make that message of Jesus known on the social media channels. Also, students are used to this like they're used to having an authentic social media voice.

00:04:40:17 - 00:05:07:03
Nick Clason | Hybrid Ministry
Like this is this is just like I said, they're digital natives. This is who they are. They value authenticity. Like, this is them. This is what they do. Right? There's also on your social media teams, there's a deep well of opportunities. For example, we had a student join last year and, the person who is overseeing the team, just like from a scheduling aspect of it, he looked at me and he's like, Nick, I don't have anywhere to put this person.

00:05:07:03 - 00:05:35:29
Nick Clason | Hybrid Ministry
And I was like, sure you do. And he goes, wait, what do you mean? I said, I don't know those like given those clapperboard, she's like, no, I was like, buy one and then have that person run the clapperboard. I was like, you can always invent opportunities to help make students feel like they're a doing something. But being that there is plenty of runway and avenue to enlist students for, and I'm going to share with you even how to build a team of editors so that you even have more above and beyond opportunities to, recruit people.

00:05:36:06 - 00:06:02:06
Nick Clason | Hybrid Ministry
And then, you know, the bonus in all of this is that, like, as they get into this, like, this gives them not only, like leadership experience, but also some opportunity to, like, be a disciple in this avenue of social media. Right? It may not be the most precise, it may not be the most theologically astute. It may not, you know, be the deepest or the the most, like, precision, and, you know, tightened up version of all this stuff.

00:06:02:06 - 00:06:29:11
Nick Clason | Hybrid Ministry
But like, they can learn how to influence their friends for and with the message of Jesus. So let's explore now, like, what exactly are some of the roles that we have instituted in our social media team? Let's take a look. So if you download my seasonal social media pack, you'll see that I recommend, two things transition videos and man on the Street videos.

00:06:29:11 - 00:06:51:19
Nick Clason | Hybrid Ministry
Those are things that are part of the custom for you section. And what the custom for you section is, is it's the section of my pack that makes it, your church specific because I do, I do give you some done for you stuff like Bible verses and, how to deal with anxiety, how to, you know, some like emoji guesses, some, some spiritual practice videos.

00:06:51:21 - 00:07:07:29
Nick Clason | Hybrid Ministry
Those are nameless, faceless. So any youth ministry can download those and use them. The custom for you section. What that does is it puts your people, your faces and your stamp on your social media, but that is going to require you to get out of camera, get out your phone, get out someone's phone and film some of these things.

00:07:07:29 - 00:07:31:18
Nick Clason | Hybrid Ministry
And so two of those are interview interview questions like man on the street style and transition style videos. Those are two staples of our social media strategy in our youth ministry. Every single Wednesday night, we are filming something and so we're but we're only filming one type of thing per week. So one week we're filming main on the street, and then maybe the next week we're filming transition style videos.

00:07:31:21 - 00:07:53:15
Nick Clason | Hybrid Ministry
I also include For you some bonus content of like topic ideas for either dress and or may seven question style videos. And so those are the others that we have on our monthly schedule. So man, on the street transition style videos, drafts, seven questions. Any given that you come into our youth ministry, we're doing one of those four things.

00:07:53:18 - 00:08:12:16
Nick Clason | Hybrid Ministry
And so, in the bonus section, the drafts are the seven questions. If you want to start doing some of those, we film those in like a fully, built out studio. I'll link the tour episode to our studio if you want to see our studio, what we've bought, how we outfitted it so that we can have multiple different sets in one, one room, one space.

00:08:12:16 - 00:08:36:22
Nick Clason | Hybrid Ministry
You can go check that out again. Link down below in the description. But here's some roles for for people in that, in that type of night, in that type of setting. So we record using podcast style microphones, which means we need to record into some sort of audio interface. So we plug it into like a Scarlett focus, eight eight and then that runs into like a computer, and then the computer is running like Adobe Audition.

00:08:36:22 - 00:08:57:22
Nick Clason | Hybrid Ministry
And so we have a person who sits there and runs audio. And so they literally do the thing like speeding, speeding, speeding. And so that person makes sure that the audio is actually rolling. And then they'll also put headphones on to ensure that they can hear what the people are saying and they can actually mix it. Do like a live mix using the Scarlett focus right.

00:08:57:24 - 00:09:18:01
Nick Clason | Hybrid Ministry
We'll also have someone running camera. And so they'll literally click the record button on the camera and then they'll click, you know, stop record. And for a while there, we had them clap in front of the camera. But like I said in the intro, we actually just, bought a clapperboard. And so either they can do it or if you have enough people, you can have a whole nother person do it.

00:09:18:03 - 00:09:37:08
Nick Clason | Hybrid Ministry
And the clapperboard that we bought is a dry erase. And so you can put like, you know, you can erase it and you can write like drafts, take four and then you can write the names of the people and that way if you could get them to spell their names for you, you're going to get their names on the edit spelled exactly right, which I think is really important.

00:09:37:15 - 00:10:01:28
Nick Clason | Hybrid Ministry
We also have a television screen, which sometimes for like our leader podcast, we have that on the actual camera and use it as like a presentation, if you will. But for these videos, we actually put it, off camera so that the contestants can see the slides because there's like scripts and stuff, like for example, the script that like for seven questions is, hey, the name of the game is seven questions if you want to play and close your eyes, the answer is going to be right here on the screen.

00:10:02:01 - 00:10:16:25
Nick Clason | Hybrid Ministry
The category is fill in the blank. It's hard sometimes. The sixth grader walks in. They want to be part of the social team. They want to be on in want to do the social challenge. And you tell them the script and they can't remember it. And so that TV right there really helps them, you know what I mean?

00:10:16:25 - 00:10:36:07
Nick Clason | Hybrid Ministry
Like, see what they're supposed to do. And then we'll also after that script, we'll just make a slide that says one and that's question one. And then two, three, four. And so that that screen also helps them like keep track of the questions. And then there's always some sort of like call to action at the end of every video like hey, comment below your answer or comment below, did you get it?

00:10:36:07 - 00:11:08:11
Nick Clason | Hybrid Ministry
Or you know, whatever. And those are just kind of like prompts so that someone doesn't have to speak them. Because when someone speaks them from off camera, you have to edit them later, which is not the end of the world. But again, it helps. And so you can have someone literally sitting there running slides. It's also helpful to have people recruiting because we're in our studio, students might not know that the social challenge is going on, or they might know now, at this point in our in our context, but they might not be like aware of it or looking for it or, you know, running towards it.

00:11:08:11 - 00:11:23:10
Nick Clason | Hybrid Ministry
And so you have people who are like, hey, you want to be in social challenge today? And then they'll bring them back to our studio and then they'll help, kind of like queue up a line. And then lastly, you can have a host, a person who is out in the hallway talking to the people, waiting, explaining to them what they're going to do when they get in there.

00:11:23:15 - 00:11:44:22
Nick Clason | Hybrid Ministry
And so you're going to want someone who's got some charisma on that. But, all of those are different roles that we have tried to implement and institute for our studio based social challenge nights. Now, there are those are drafts and seven questions. So that's two out of our four social, challenge, you know, scheduling nights. The other two are when we're out and about.

00:11:44:22 - 00:12:02:21
Nick Clason | Hybrid Ministry
So we grab a tripod, a camera and a microphone, and we hit the street and we don't go anywhere. But just like our student lobby. But we're out and about. We're more visible. So you don't quite need as many, like, hosts or anything like that. But you may need like a recruiter. You still need someone like, hey, you want to come be on social media tonight?

00:12:02:21 - 00:12:18:13
Nick Clason | Hybrid Ministry
You want to come here to some questions. And so they'll fold people in the queue up a line. They'll get them off to the side there. So that's another option or another role. Of course you're going to have your interviewer. So the person that's on camera that's asking the questions like, hey, would you rather this, would you rather that?

00:12:18:15 - 00:12:40:19
Nick Clason | Hybrid Ministry
And listen, all of these questions are included in my social media pack. And so what I recommend is that you batch record so that you ask 4 or 5 questions, and you ask 4 or 5 people the same 4 or 5 questions, and then boom, you have 4 or 5 different men on the street style videos. And so that interviewer there's asking the same person these, you know, 4 or 5 different questions.

00:12:40:21 - 00:13:04:14
Nick Clason | Hybrid Ministry
Obviously, you're also going to have a camera person. You're also going to have an audio person. And I like to have the audio person, plug the headphones directly into the camera and listen to make sure that they can hear, and that's not too loud. And, you know, if like, anything gets cut out, that they can make them go back and reshoot it with film it, you can have someone holding up like a sheet with the questions or even times we've rolled that TV out.

00:13:04:14 - 00:13:24:18
Nick Clason | Hybrid Ministry
Right? And so we've had a person there, managing that TV or running slides for that, you know, or whatever the case may be. And so those are all different ways and things that you can use for like man on the Street transition style videos are very similar, except for all you really are doing is like, you know, you get like a video of a kid who was riding a skateboard and they fell on the floor and they fell like in this certain position.

00:13:24:19 - 00:13:40:28
Nick Clason | Hybrid Ministry
So you tell someone, hey, lay like this, and then you give them some sort of script like, oh, that hurt. Make sure that you always have someone to help pick you up. We got that here at our church on Wednesday nights. See you at 630 or something. You know, something silly like that. Like it's kind of meant to be, you know, silly like that.

00:13:41:00 - 00:13:58:01
Nick Clason | Hybrid Ministry
Those are the two, like, on the night, jobs. And let me just tell you, like, once we started walking around with the camera, especially for, like, man on the street or, like, transition style videos, the kids came out of the woodwork in their interest level for it. We have, seven, I want to say different like serving teams for students.

00:13:58:01 - 00:14:25:27
Nick Clason | Hybrid Ministry
We have welcome team. We have cafe, we have tech team. We have social team, we have photography. We have worship. Maybe that's it. Oh no. And then we have our table leaders. That's probably like our highest, spiritual bar of of role. The team that people want to be on the most is the social team. And so we have, like, increased our engagement around student serving because the social team exists.

00:14:25:29 - 00:14:48:12
Nick Clason | Hybrid Ministry
But the real, in my opinion, this role right here, this next role, this is really like the role that has changed everything for me. It's the student editor. So I post ten pieces of content per week. And this is a genuine, real, true, authentic statement. I don't edit any of it okay. So let me let me walk you through, what I post.

00:14:48:14 - 00:15:07:18
Nick Clason | Hybrid Ministry
It's some of it's going to be similar to what you might get in the fall seasonal social media pack. Some of it is a little bit different. You can sprinkle in any of these ideas because I'm asking you in the seasonal social media pack to post three times per week. So if you like any of these ideas you got, you got margin to kind of add this and make it your own and bring your own flair.

00:15:07:20 - 00:15:27:12
Nick Clason | Hybrid Ministry
But I post like a meme Monday every single Monday morning that is just like a static carousel kind of based post. What we've done in our, our staff team is we created a Google Drive folder and we just say, hey, as you're scrolling social media, if you come across memes, save them and dump them in this folder.

00:15:27:12 - 00:15:46:18
Nick Clason | Hybrid Ministry
And so all I have to do on Monday is go grab them from that folder, pull them out. You know, I put ten out for carousel post and I post them, recently I've only started doing five because I've also started posting them over on the YouTube posts section, and they only allow five total, as opposed to Instagram, which now I believe allows like 20.

00:15:46:18 - 00:16:16:22
Nick Clason | Hybrid Ministry
So I wasn't posting, by the way, I wasn't posting to YouTube, but I had a kid who said, are you going to do me Monday anymore? And I was like, yeah. And he's like, on YouTube. And I was like, oh, so that made me, you know, kind of start doing it, on, on YouTube there. Additionally, I post three sermon recap clips, so like, what we do is we film our messages long form posted to YouTube, and then we edit them for YouTube with edits and captions and all the things.

00:16:16:24 - 00:16:42:28
Nick Clason | Hybrid Ministry
But before, we edit those or I'll have whoever is editing for me because I actually pay for an editor on these. I'll have them send me just a clean copy so they'll they'll compile it all together chronologically, and then they'll send me a copy without captions and without any of the, you know, B-roll or whatever. And I'll take those clean copies and I'll upload them into something like Open Source Pro, which, by the way, there's a link down below if you're interested in checking it out.

00:16:43:01 - 00:17:21:14
Nick Clason | Hybrid Ministry
It doesn't change anything for you, but it is a small, affiliate commission link for me, which would be incredibly helpful if that's something you want to try out. It makes my job so easy. I clips those up, and then we just download three of those and store them to post on three different days in our week. If you don't pre film like a long form message, then my foster seasonal social media pack, it gives you like devotional scripts that you can hold your phone and you can speak direct to camera on those, and it'll tell you exactly what to say and how to include it and that, that, that hits the same

00:17:21:14 - 00:17:40:05
Nick Clason | Hybrid Ministry
basic gist of what, a clip is meant to do where your Devo, clip, which isn't maybe tied to like a specific sermon or message, but it's still it's going to perform really well. I'm going to do a really good job for you on social media. So either one of those is fine, but it's some sort of spiritually charged content, right?

00:17:40:05 - 00:17:58:27
Nick Clason | Hybrid Ministry
Because some of these other things aren't spiritually charged content. And so your goal is you want to hook people, hook students, or hook your, your students friends with some of the goofy stuff so that you're showing up more and more in their algorithm. So that's why you also want to include some of these spiritual things so that they'll run across those as well.

00:17:58:27 - 00:18:17:28
Nick Clason | Hybrid Ministry
But the way I don't edit them is I use opus clip if you want to, you know, film something on your phone, that's fine. Then what I would recommend is handing over your phone to a student editor. Or if you pay for like a service like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve, you can get them on a computer and they can edit that video for you.

00:18:17:28 - 00:18:36:25
Nick Clason | Hybrid Ministry
Or even if you don't want to do it, have a student film there and let them edit it, and they can use something like on their own phone, like cap cut, or even just something simple like the TikTok or Instagram Reels editor. Our four social challenge archetypes remember seven questions drafts, man on the Street, transition style videos, all edited by students.

00:18:36:25 - 00:18:58:19
Nick Clason | Hybrid Ministry
And right now I'm actually building like a tutorial. Because, like, I've trained students and it takes a lot of my time to get them up to speed, but I'm building tutorials now, where they're watching me edit one, and then they can go back and they can watch that as reference as they edit. And so now I'm able to recruit more students without any experience, and I'm having them do that on something like Adobe Premiere Pro.

00:18:58:25 - 00:19:14:21
Nick Clason | Hybrid Ministry
But I have had students in the past who have their own editing, kind of like chops. And I'll just send them a link from our Google Drive of like, like a seven questions and I'll say, hey, get this under a minute, add captions on the screen, add music, and send it back to me. And they do a great job and I'm fine with it being that way as well.

00:19:14:21 - 00:19:39:03
Nick Clason | Hybrid Ministry
So it doesn't have to be exactly like I'm doing it, or exactly in like, you know, my template, which, by the way, I have, seven questions and address template link down below. It's included in the for seasonal social media pack, or just in 100 bonus ideas for free listed down below in the description. Another video that we do is like, just like our Wednesday night recap, which is a very simple collage style video.

00:19:39:05 - 00:19:57:12
Nick Clason | Hybrid Ministry
I walk around with my phone and I get anywhere from like 5 to 7 second clips. Put that in TikTok, it does auto cut for me and boom are done. And then the last remaining of my ten is one of my four seasonal social media packs. Either a verse, a spiritual practice video, a how to carousel or an emoji phraseology guesting.

00:19:57:12 - 00:20:21:13
Nick Clason | Hybrid Ministry
And again, all of those are going to be included in my fast seasonal social media pack, which, by the way, if you didn't know, is 1799. However, I have a bonus Patreon podcast for $4 a month where I not only give you everything in my store for free so that includes this pack, but also I, recap what we did from a creative programing standpoint and from social media.

00:20:21:13 - 00:20:48:21
Nick Clason | Hybrid Ministry
From a social media standpoint. The previous week in student ministry. Think of it as like your weekly, debrief meeting with, like, you know, a trusted friend. And if I were you, that's $4 a month. You can charge at times $1,248 to like, professional development or your student ministries budget in that way. But what I'm going to do is I'm going to include a checklist for you of roles, of things to do, of what to film all of that.

00:20:48:21 - 00:21:16:03
Nick Clason | Hybrid Ministry
That's over on my Patreon. Once again, that will come with a nominal fee because Patreon doesn't let me give it away for free. However, if you are a hybrid hero, you get that checklist that costs you $0 included in your $4 per month membership Hybrid Heroes tier. This is how we do it. This is how I have handed all of this off, and I don't lift a finger any more for capturing, editing, or creating any of our social media content.

00:21:16:03 - 00:21:38:08
Nick Clason | Hybrid Ministry
You two can build a robust, student led, student driven social media team and social media feed. All you gotta do is start leaning in. Some of the students that God has gifted and and given to you in your context. I'm rooting for you. Don't ever hesitate to reach out. I got the pick my brain. Link down below in my, description.

00:21:38:08 - 00:21:50:29
Nick Clason | Hybrid Ministry
If there's something that can help you get this up off the ground. But until next time. And as always, my friends, don't forget. Stay hybrid.

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

OPUS.PRO FOR AI SHORTS & REELS

https://www.opus.pro/?via=a5d361

======================================
DESCRIPTION
Having the right tool changes the game!
What are the Top 5 must have tools that I use as a digital content creator for churches and for my church youth ministry?
From softwares, programs and web based graphic design sites, we got you covered!
Opus.Pro, Adobe Creative Cloud, Microsoft Powerpoint, Canva and Motion Array are all incredible resources!
Tune in to see how I use them each!

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📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/103

OPUS.PRO
//YouTube for Youth Ministry Playlist
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl

POWERPOINT
//Budget Graphic Editors
https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw

CANVA
//CANVA FOR NON PROFITS
https://www.canva.com/canva-for-nonprofits/

//Canva Episode
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2&t=1s

ADOBE CREATIVE CLOUD
//PRICING
https://www.adobe.com/creativecloud/campaign/pricing

MOTION ARRAY
//MotionArray.com

http://www.motionarray.com

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

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🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
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😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

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🕰️TIMECODES
00:00 The Right Tools Make a Difference
01:37 Tool #1 Opus.Pro
03:42 Tool #2 Powerpoint
05:09 Tool #3 Canva
06:46 Tool #4 Adobe Creative Cloud
08:53 Tool #5 MotionArray.com
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✍️TRANSCRIPT

00;00;00;00 - 00;00;11;24
Nick Clason
So I learned pretty early on in high school that having the right tool for the job makes all the difference in the world. I remember when I was a junior in high school, I was over

00;00;11;24 - 00;00;13;26
Nick Clason
at my girlfriend's house, who's now my

00;00;13;26 - 00;00;17;29
Nick Clason
wife, and they had just moved into a new place.

00;00;17;29 - 00;00;26;25
Nick Clason
And so my, my future mother in law's then girlfriend's mom, gave me a drill and said, hey, I need you to hang these pictures.

00;00;26;28 - 00;00;31;00
Nick Clason
I had absolutely no experience like doing any of that, but

00;00;31;00 - 00;00;50;18
Nick Clason
I was the man of the house. And so it was my responsibility to figure that out. And so I spent all day long trying to hang pictures and hang fixtures and, fix things to the wall. And I've never I had never done that before. And my wife and girlfriend at the time was no help.

00;00;50;18 - 00;01;04;25
Nick Clason
She also didn't really know what was going on and what she was doing. And I learned that, like, I can hang these things with the screwdriver, but having a drill makes all the difference in the world, and doing things with the right tool

00;01;04;25 - 00;01;23;00
Nick Clason
makes all the difference in the world. And so, in the same vein, as we explore what it means and what it is to do digital ministry and lean into the hybrid nature of student and youth ministry, I have for you my ultimate hybrid toolbox.

00;01;23;00 - 00;01;37;00
Nick Clason
And in today's episode, we are going to be exploring my five must haves software, things, subscriptions and services that I use on an absolutely daily basis. So item number one

00;01;37;00 - 00;01;50;24
Nick Clason
also linked right here, down in the show notes or in the description in my 100% completely free e-book, The Complete Hybrid Strategy I discuss and I talk about one of my favorite services, opus Dot Pro.

00;01;50;28 - 00;02;15;15
Nick Clason
Now, if you, have been listening to or, you know, subscribing to any of the stuff that I've talked about, I have been mentioning the importance of pre filming your talks and your YouTube messages. I actually have a full playlist linked right here at the top screen. If you're watching on YouTube, you can go and navigate to that where we describe and lay out how to how to pre film your messages, the strategy and the philosophy behind it.

00;02;15;17 - 00;02;34;16
Nick Clason
But one of the things is that once you have that full length, kind of like YouTube video or like just full length, long form, widescreen based video, you can drop that into something like opus Dot Pro. And what it will do is it will analyze the clip and it will with I will generate, captions on screen.

00;02;34;18 - 00;02;39;08
Nick Clason
It can give you some auto emojis. It can give you the relevant hooks. It can give you,

00;02;39;08 - 00;03;00;10
Nick Clason
it can give you the, the caption, like the the title, like the copy that you would put on your social media. Like it'll do all of it for you. You'll even analyze like the virality score on it and so like how well the service thinks it's going to do with, creating viral shorts, reels and TikToks.

00;03;00;10 - 00;03;22;29
Nick Clason
And so once I have that that longform piece of content, I drop that video into Opus Stock Pro, you can drop a YouTube link, you can drop a Google Drive link, you can upload the the file directly, and then it will spit out for you anywhere from like 8 to 15, depending on how long the video is, shorts that you can use and you can utilize to then sprinkle all throughout social media.

00;03;23;01 - 00;03;42;08
Nick Clason
Opus Start Pro is an absolute game changer. I used to create these things, meticulously by hand and by scratch. I'd create two to 3 to 4 reels per week off of longform teaching content, but now with Opus Stop Pro, it does all of that for me. The second thing that

00;03;42;08 - 00;03;48;21
Nick Clason
I cannot live without me personally, Nicholas, and this may not be true for everybody else, is PowerPoint.

00;03;48;24 - 00;04;15;15
Nick Clason
I got, I've been really familiar with the Microsoft Office suite. As much as I don't like Microsoft any more, but growing up with Microsoft Word and PowerPoint, I got really proficient at PowerPoint, and so I can bust out a graphic in PowerPoint really quickly. You can do all kinds of customizable sizes. You can, you know, save things as PowerPoints, as JPEGs, as PNGs, as PDFs, all kinds of different things.

00;04;15;18 - 00;04;37;07
Nick Clason
you know, even a friend of mine asked me like, hey, how how what do you use to lay out your completely free e-book? And I said, actually, PowerPoint. I just built it the size of the pages. You know, that needs to be eight and a half by 11. And I dropped all the graphics in that I had predesigned in Photoshop, which we'll get to in just a second.

00;04;37;10 - 00;04;41;00
Nick Clason
and then I dropped them into PowerPoint, and then I export or save

00;04;41;00 - 00;05;04;11
Nick Clason
as a, a PDF. And so the fact of the matter is PowerPoint is pretty powerful. And yes, it is used for presentation, but it can be used for graphics. And I use that, you know, early on as a youth pastor, I used it all the time before I ever use, services like pro presenter, before I ever use services like Photoshop, I was using Microsoft PowerPoint.

00;05;04;14 - 00;05;28;15
Nick Clason
Don't sleep on it. It's pretty powerful. But the third thing that I think that you cannot live without, and I probably can't live without it, but I think if you're getting started now, most youth pastors should not live without it. And frankly, it's Canva. And if you didn't know, Canva actually offers a, a nonprofit, you can get their pro version of Canva for free.

00;05;28;16 - 00;05;52;07
Nick Clason
As a nonprofit, you just have to reach out to them, submit your nonprofit status and paperwork, and then you will get all of the pro features of Canva. And they have all sorts of different templates, templates for graphics, templates for social media, templates for slide decks, templates for videos, templates for bumpers, like everything you could possibly imagine. And it's web based.

00;05;52;07 - 00;06;11;19
Nick Clason
And so as a Canva Pro user, you also have the ability to create teams. And then within that you also then have the ability to add members to your teams. And you can collaborate on different projects by sharing them across things. In fact, take a look at this graphic right here on screen. This is created in Canva in under five minutes.

00;06;11;19 - 00;06;30;03
Nick Clason
I actually I think I did it in the previous tutorial. The Canva episode is link down below in the show notes. If you'd like to see more detail and layout all there is to know and do with Canva. But I just made it quick in while I was actually in the middle of filming an episode, just to kind of like create an on screen tutorial.

00;06;30;03 - 00;06;52;12
Nick Clason
And the the beautiful thing is that I can't tell a discernible difference between this and a graphic created in a more powerful program, or what might be deemed or dubbed a more powerful program. Which leads me to my fourth one, because what I would consider a more powerful program is, anything under the Adobe Creative Cloud, I would be sunk.

00;06;52;13 - 00;07;17;01
Nick Clason
Like, this is probably the number one thing on my list for me. I would be sunk without the Adobe Creative Cloud, and this is a little bit of a cheater, you know, because this has Adobe Audition, which records audio and captures audio for me, Adobe Photoshop, which creates graphics, Adobe Premiere Pro, which edits videos, or Adobe After Effects, which makes on screen animated, graphics

00;07;17;01 - 00;07;17;29
Nick Clason
and stuff like that.

00;07;18;01 - 00;07;41;22
Nick Clason
You also have access to all other sorts of apps on the Adobe Creative Cloud. You know, you'll get, access to Adobe Express, which we have also laid out as a graphic option, for, you know, for youth pastors and for churches. in previous episodes. But we got things like Illustrator and Lightroom, and Adobe Animate and Adobe in Copy.

00;07;41;22 - 00;08;02;16
Nick Clason
I mean, there are tons and tons and tons of different graphics. And so, the Adobe Creative Cloud is amazing. I do believe that there is a nonprofit discount as well. I think it's like 34, 99 a month or something like that. You have to check out the pricing link down below in the description, which I have done after recording this, they'll have it right in front of me.

00;08;02;18 - 00;08;20;29
Nick Clason
but you can check that out and see what works for you. I will just say that you get oftentimes what you pay for in Adobe. you can do anything that you want with Adobe. I, I sat down with an intern of mine this last week, and we were making graphics. Now show them how to do it in PowerPoint.

00;08;20;29 - 00;08;39;00
Nick Clason
And he's like, man, PowerPoint is so much easier than Photoshop. And I was like, yeah, it is for sure. And also you can't do as much. You can do a lot more. And so if you're just looking to kind of get by PowerPoint, Canva, check out any of those things in my budget, you know, design playlist that's linked down below.

00;08;39;03 - 00;08;41;21
Nick Clason
But if you're looking to like, level it up, like

00;08;41;21 - 00;09;00;11
Nick Clason
I personally I could not do without Photoshop or I could not do without Adobe Premiere Pro. I have either one of those two programs open any single day that I'm working on my computer, and the fifth and final thing that I use on a pretty regular basis is motion array.com.

00;09;00;11 - 00;09;27;23
Nick Clason
If you haven't checked out motion rev.com, it has all kinds of different options. It has video templates, it has presets, it has motion graphics, it has stock video footage, stock music stocks, sound effects, stock graphics, stock photos. Like it has everything that you can do, all for commercial use, all for a pretty, reasonable rate. A few hundred bucks for an entire year's worth of a subscription to MotionArray.

00;09;27;26 - 00;09;45;11
Nick Clason
It is worth it. you will see things. If you're watching here on YouTube. You'll see things that are templates that I've used that I've gotten from motion free and by, downloading it from MotionArray and then pairing it and using it with things out of the Adobe Creative Cloud, I look like an absolute

00;09;45;11 - 00;09;50;18
Nick Clason
professional. And fact of the matter is like, I don't know how to build all these things, but these are presets.

00;09;50;21 - 00;10;19;20
Nick Clason
These are pretty fun things for me. I just plug my graphic in or I just plug my text in and boom, all of a sudden this thing looks amazing. And I got it downloaded off of MotionArray, which is a fantastic tool, one that I super, super, highly, highly recommend. so you might be thinking like, okay, great. I got all those things or I'll check those things out, but like, what do you actually use to like film and create and make the content?

00;10;19;20 - 00;10;43;03
Nick Clason
Well, I'm glad you asked because linked right here on screen is the second installment in this playlist, the ultimate hybrid ministry toolbox, where in this episode we talked about software, in the next episode, we're going to be looking at hardware things like cameras, microphones, lighting equipment. Check it out on the other side. Don't forget, as always, to stay hybrid.