Hybrid Ministry - Episodes Tagged with “Christian Leadership”

Episode 196: Lock-Ins: Ministry Gold or Total Disaster?

Nick Clason — Thu, 09 Apr 2026 05:00:00 -0500

Lock-ins... is there a more polarizing youth ministry topic?
Should you do them?
Are they valuable?
Or are they the worst idea ever?

In this episode, two youth pastors go head to head, and you get to decide!

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🕰️TIMECODES
00:00 Pro or Anti Lock-in?
02:16 The Argument Against Lock-ins
05:14 The Busy Youth Worker’s Guide to Social Media
06:12 The Argument For Lock-ins
09:11 What Do You do if Kids don’t like boardgames?
10:56 Are Lock-ins only effective for Middle Schoolers?
12:16 What are the “risks” vs the “rewards” of a lock-in?
14:29 Do Lock-ins affect your Sunday morning attendance?
16:43 The Final Argument FOR Lock-ins
18:00 The Final Argument AGAINST Lock-ins
19:09 You decide - who won?

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TRANSCRIPT
Nick Clason (00:01.102)
Well, what is up everybody? Here I am this morning with Andrew and my new friend Ellen. Good morning everyone. How are we doing this morning?

Ellen Partridge (00:10.995)
Doing good.

Nick Clason (00:12.802)
Hey, are you guys, do you have coffee yet in your systems or is that long gone? All right, okay. They're doing pretty good, right, Michigan State?

Andrew Jansen (00:12.964)
Doing fantastic.

Ellen Partridge (00:16.771)
We're on the first cut. Go Spartans.

Yeah, not as good as Michigan, which is a bummer, but...

Andrew Jansen (00:23.46)
They're doing good.

Nick Clason (00:25.73)
Mm, yeah. And this will drop after March Madness, so we'll all know. Comment down below, like how Michigan did. know, Michigan State, not Michigan. But I'm excited because today we are debating pro lock-in versus anti lock-in. And based on the two people that you see on your screen here, you can probably already tell who's pro lock-in.

Andrew Jansen (00:33.591)
it.

Nick Clason (00:50.9)
and who's anti-lock-in. And so I'm just so excited for you guys to get to, not only get to know these two amazing people, but also hear their positions on this. And so by random draw that happened off screen that you're gonna have to trust me because I'm a pastor and I get paid to tell the truth. Ellen, you get to go first. So one minute on the clock for you. Just introduce yourself, help the people understand your context, where you're at, how long you've been in ministry, all these types of things. Ellen, are you ready?

Ellen Partridge (01:18.751)
Absolutely. I'm ready.

Nick Clason (01:21.58)
Alright, take it away.

Ellen Partridge (01:23.455)
All right, everyone, my name is Ellen Partridge. I serve as the central pastor of students at Thornton Apple Valley Church. We are centralized out of Hastings at Michigan, southwest Michigan. And we are a multi-site church, but I've been in ministry for very close to two decades now. And we're in a rural context and a multi-site context. So things are a little bit different for us versus just the single site.

And when I think about lock-ins, the thing that always comes to mind is the Halt analogy. If you're hungry, if you're angry, if you're tired, what are the things you shouldn't do, which is make decisions. And so we're gonna put students in a room where they are locked in together. You got the ones who, I have a kid in my youth ministry who at camp asked me if I could move our bedtime up to 9 p.m. I let him know that wasn't a thing, but you've got those kind of kids, and then you've got the kids who have snuck in.

all their energy drinks and are going to be up till four in the morning. And those kids that are up are going to be picking on the kids that don't want to be up, that want to be sleeping. And then you've got a lot of that interpersonal conflict that is going on within that. And you're putting that all into a giant space where you're having to entertain them and or keep track of them as they are, you know,

coming up with all of these grand ideas of how they're going to use their time. And I remember back to my youth group days, our youth ministry actually met in a old YMCA building, and for some reason, they did not lock the doors to the locker rooms, and then that locker room led to a empty pool. And I can't confirm or deny if there were children conceived in that pool, but there probably were.

And it was coming from opportunities where we did lock-ins and they let us all throughout this building with lots of classrooms, lots of spaces that should have been locked that were not. And so from that perspective of hungry, angry, tired, lack of ability to, you know, keep an eye on all the students and all the places, I am very anti-lock-in.

Nick Clason (03:43.896)
Well, there you go. Andrew, she blew past introductions just straight into arguments. Brother, she's coming for you, right? Like she is coming in hot. So, Ellen, great argument. Man, I hope no students, babies were conceived in that pool. I don't ever want to swim there. Andrew.

Andrew Jansen (03:49.24)
yeah, just right past it. Yeah, she went right past it and that's okay.

She's coming in hot, yeah, for sure. It's okay.

Ellen Partridge (04:10.12)
Me too.

Andrew Jansen (04:12.365)
Yeah, it's gross.

Nick Clason (04:13.838)
Tell us why Ellen's wrong and why lock-ins are a great idea. But first, give us a little bit of intro as you go. Are you ready, my friend? Let's go, take it away.

Andrew Jansen (04:28.345)
ready. Yeah, hit it. My name is Andrew Janssen. I am a middle school pastor in Manhattan, Kansas. Sorry, a couple years ago, we did play Michigan State and I know you probably knew that but we have nothing to talk about sports wise, hardly at all right now. So that's okay. But I love K State. I love serving in Manhattan. I am 36 years old. I've been a youth pastor for 10 years and

I really love getting to be in Manhattan, getting to work with college students that invest in middle schoolers. That's kind of my passion. And man, I love lock-ins. just, it works within the context of our church is about 1900 people and we work with multi buildings on our campus, but not multi-site, but.

It is just set up in a really easy way to execute and make lock-ins happen. And especially in our season right now where we have, and it changes, we have college students that graduate, but we have like 17, 18 youth coaches right now. And a lot of them enjoy staying up super late. And so it just really worked in this season to be able to have enough people there for a safe lock-in to happen.

Middle schoolers are crazy and love staying up all night, love getting to be like, you can be at the church besides Sunday and Wednesday. And just, it was just really, really awesome. We did a New Year's Eve lock in and they just have so much fun. There's opportunities for fellowship, board games, long extended times that maybe you don't get that opportunity to play through an entire game of exploding kittens or taco cat.

Mahomes cheese pizza, not taco cat goat cheese pizza. We all know Mahomes is the goat. But we play taco cat Mahomes cheese pizza and you get through two rounds and it's time for youth group to start. So we get to play through those games, have those conversations and invest in the students moving forward.

Nick Clason (06:40.494)
Great. All right, well there you have it. Like there's, each of you have laid down the gauntlet with your position, right? Andrews is based upon board games. Ellen's is based upon pools being present. And so with those two things in mind, plus everything else, do either of you have a question for the other that we can debate in a little bit more of an open forum?

Andrew Jansen (06:55.097)
You

Ellen Partridge (07:10.974)
All Andrea, I got one for you. So what do you do with the kids who are not your board game kids? What are your other activities that you're able to do? Because it sounds like you're pretty board game heavy. So how are you keeping the other kids occupied that are not interested in your board games?

Andrew Jansen (07:27.929)
Absolutely. I have, I try to make sure that every single second is accounted for at a lock-in. We have intentional time where it's like, they get to choose. We have our youth building has like carpet ball, foosball, ping pong. We have not a Nintendo switch too, but two Nintendo switches, which is kind of confusing, definitely. But so we have like Mario Kart and Smash Bros going.

Nick Clason (07:49.902)
That could be confusing,

Andrew Jansen (07:56.882)
I really try to get them away from screens as much as I can because we all know that battle. yeah, trying to have every single second with like some sort of activity, some sort of competition tournament. The last time I was on with Nick, we talked about the Assassin's like meta ongoing game that happens throughout the evening and having things like that where there isn't an opportunity to be bored.

really, really is effective with middle schoolers. Because once you were right, once they're bored and exploring and they find a pool and we know what happens next, like there's just something about an empty pool. So, but with middle schoolers, that's not so much like the sneaking off and having that happen. I think that's more of a high school situation, but I just try to make sure every single second is accounted for. And that kind of helps with, you know, not having that boredom.

board game time for the students that don't like board games.

Ellen Partridge (08:57.362)
And notice you keep saying middle school. You're not mentioning high school. So are you saying that lock-ins are only good for middle school or would you do one with high school?

Nick Clason (09:06.072)
Good question.

Andrew Jansen (09:06.325)
I would, that is a great question. I would do a, I would do a high school lock in for sure. I think that you do run that risk. They are a little bit more like, I can kind of put on the dad voice like the, Hey, what are you doing? And they'll just like freeze as a middle schooler. They still, you know, we'll listen to authority when it yells at them. So with high school, they're kind of a little bit more independent, a little bit more calloused and a little bit more.

Like on their own I consider I always use this analogy of like middle schoolers are like dogs and high schoolers are like cats Like dogs are just happy that you're there and happy that you see them high schoolers. You kind of have to earn that relational like equity and I would say yes have a lock-in with high schoolers, but only do it if you have the resources and the adult volunteers and also if you're like

this group is just like, this is a crazy group of high schoolers. It's not always a green light for that specific group of high schoolers if you just feel like that wouldn't be good. Does that make sense?

Ellen Partridge (10:16.934)
Yeah, it's good argument.

Nick Clason (10:18.464)
Andrew, you got a question for Ellen?

Andrew Jansen (10:22.763)
Yes, what do you feel is, like, I want you to tell me what is the, like, risk reward trade off where you feel like, hey, this is too risky to have a lock in for this type of reward.

Ellen Partridge (10:35.422)
Mmm.

Ellen Partridge (10:45.35)
Yeah, it's a great question. I would just say I'm a big fan of like doing late night activities, hanging out super late. The thing that gets me and where I feel like the risk comes in is once you hit that one, two, three, four a.m. that even, and you mentioned that you've got college leaders. I don't live in a college town and so I mostly have adult leaders. And so for me,

I know my adult leaders are not gonna be on their A game coming into that situation. And so for me, the risk in my context is a lot higher that my leaders are gonna start maybe losing their minds or going stir crazy or sleep deprivation is gonna kick in. And it's gonna lead to students, because they're curious, ending up doing things that they don't need to do. And so for me, I would rather do a thing where it's like, hey, we're hanging out till midnight. Your parents are picking you up.

and then maybe we do something again the next morning because then I know they're getting sleep, my leaders are getting sleep, and it also means that I'm not putting them at risk, I'm not putting my leaders at risk. And so for me, there doesn't seem to be necessarily, yes, there's the connection reward, but I wonder if that's always overshadowed by the sleep deprivation, the angry, hangry situations that can come up and also,

I worry for my adult leaders that they're gonna say something out of their own sleep deprivation or frustration after telling the same kid eight times not to do something, that it may end up ultimately hurting a relationship that was good, and then they make a good relationship with someone that they had a bad relationship with, and so you're kind of at a net zero, is kind of how I look at

Nick Clason (12:32.078)
I just feel like the ultimate fact that like, I would rather sleep in my bed at two o'clock in the morning. Like that's my strongest argument for anti-lock-in. Just shooting straight. Plus I enjoy Saturdays and if I am doing a lock-in, I don't know. Also, Andrew, question for you. Do you ever notice that your Sunday morning attendance is affected post a lock-in weekend?

Andrew Jansen (12:32.345)
Definitely fair.

Andrew Jansen (13:02.165)
for sure. I mean, I tell my youth coaches, like, hey, you were just at church for 15 hours. It's OK for you to sleep in. I'll be there because I work there. And students, a lot of times parents will bring them and they might fall asleep or something during a message.

Nick Clason (13:04.027)
hahahaha

Nick Clason (13:13.787)
Yeah

Yeah.

Nick Clason (13:28.622)
Yeah.

Andrew Jansen (13:29.079)
Yeah, think it happens. There are definitely repercussions to having a lock-in, but I just think that there's just a lot of... I've seen so many good things and good conversations and relationships start at lock-ins, and it's just with a certain unchurched group of students, it's just an easy invite. It's just an easy win to get them there.

Nick Clason (13:45.091)
Yeah.

Nick Clason (13:50.382)
Yeah, which and I hear you like Sunday morning, it's like, okay, like, yeah, they didn't come on Sunday morning, which is like the senior pastor's goal. But like we had a lot more effective and fruitful time than like them sitting through a sermon or whatever, like through the lock-in and you know, the times I have done lock-ins, like it's almost always one of the number one most attended events from friends. Like we get, we would have some of our biggest.

Ellen Partridge (14:12.242)
Mm-hmm.

Nick Clason (14:16.75)
numbers and biggest reach, you know, as far as outreach is concerned. So I definitely do see like both sides for sure. So those of you listening, you're about to get your opportunity to vote. Ellen, you went first last time. Andrew, we're gonna put a minute on the clock now for you. Give us your final one minute strongest argument why Y lock-ins. Are you ready, my friend? Take it away.

Ellen Partridge (14:30.173)
All right.

Andrew Jansen (14:42.008)
I'm ready.

Lock-ins are definitely the easiest first step in the door with a church. If you have the right resources, if you have the right volunteers, and you have a solid game plan going into it, you know your group of students. I think middle school or high school, it is an easy invite for the unchurched students. And that is kind of the lens in which I plan a lock-in.

I don't have the whole bait and switch. Like we're going to talk to them about Jesus Christ, their Lord and savior first thing, and then just have the rest of the lock in. It is, hey, building connections, being intentional and teaching the students. That's why we're doing this. Like, Hey, we're doing this so you can bring that friend, start that relationship. And so that they associate church with fun, with safe, with

They feel welcome and feel like they belong. There's something different happening here. And our hope is that continues on.

Nick Clason (15:47.81)
Great, almost a buzzer beater, but not quite. All right, Ellen, you get the final word, final say, anti-lock-in. Go ahead, take it away.

Andrew Jansen (15:50.839)
Almost.

Ellen Partridge (16:00.572)
All right, as fun as lock-ins can be in the memories that are made, the risk of students having bad memories, whether it's a leader who loses their cool, it's another student who says something they wouldn't have said because they're sleep deprived or because they're overtired, to me just doesn't equate to the reward. I am much more on the side of let's do a long.

evening event where maybe we can start at six or seven and parents are picking up at midnight. So we're still getting that opportunity to connect with them, to have those great conversations, to have an opportunity for them to invite their friends. But at the same time, when it hits two, three in the morning, our leaders and our students are home in their beds, getting the sleep and the rest that they need. And hopefully, because they had a great time.

We're gonna be able to see them on Sunday morning and they're able to stay plugged into that larger church community opposed from being just separate from the youth ministry.

Nick Clason (17:05.023)
Nice, nice. Another almost buzzer beater. Well, there you have it, my friends. You have your pro lock-in versus your anti lock-in debate. And so you guys get to be the decision makers. Those of you watching, let us know, comment down below. But without any further ado, we're gonna get out of here. For Andrew and for Ellen, I'm Nick. Thanks for watching everyone. See you next time.

Episode 193: The Student Ministry Leadership Mistakes I Made My First 6 Months

Nick Clason — Thu, 19 Mar 2026 05:00:00 -0500

I just started in a new role at my job 6 months ago.
It's been much harder than I anticipated, and I wanted to share with you the leadership mistakes I made, so that you can avoid them for yourself!

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🕰️TIMECODES
00:00 6 Leadership Mistakes I've Made
02:29 Mistake #1
05:37 Mistake #2
08:57 Mistake #3

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TRANSCRIPT
00;00;00;00 - 00;00;02;02
Nick Clason | Hybrid Ministry
Six months into leading this

00;00;02;02 - 00;00;04;00
Nick Clason | Hybrid Ministry
team, I realized

00;00;04;02 - 00;00;05;22
Nick Clason | Hybrid Ministry
something uncomfortable.

00;00;05;25 - 00;00;11;29
Nick Clason | Hybrid Ministry
You can be good at ministry, but that is not automatically mean you're good at leading people.

00;00;12;03 - 00;00;15;27
Nick Clason | Hybrid Ministry
In this video, I want to share with you the mistakes I've made in my first

00;00;15;29 - 00;00;23;21
Nick Clason | Hybrid Ministry
six months in leadership, in the new position that I have and some things that I would definitely be doing differently.

00;00;23;23 - 00;00;27;04
Nick Clason | Hybrid Ministry
Welcome, everybody, to the hybrid ministry show.

00;00;27;07 - 00;00;43;19
Nick Clason | Hybrid Ministry
Well hey everyone, welcome to the Hybrid Ministry Show. If you and I have had a chance to meet you. My name is Nick Clason and in this podcast exists primarily to talk about digital ministry and making discipleship online a little bit easier. But in this episode, I want to talk about a major shift that's actually happened in my life.

00;00;43;19 - 00;01;10;27
Nick Clason | Hybrid Ministry
And this might actually be one of the more emotional or even like real episodes because, I moved here three years ago to work for a guy who one of my great friends, his name is Darren, and he was an amazing boss, best boss I ever had. Now, listen, let's be honest. There's always times where I felt like I could do something better or different, but I had really learned to love and kind of settle into my role, getting things done and being a worker, for him.

00;01;10;27 - 00;01;26;25
Nick Clason | Hybrid Ministry
And, the one of the things I loved about Darren, too, is that he believed in me and he trusted me, and he gave me a lot of leash to make major student ministry decisions. And so I didn't feel like I was just his right. Him or his minion. But I really felt like I got a good opportunity at leadership.

00;01;26;27 - 00;01;51;06
Nick Clason | Hybrid Ministry
Fast forward to about six months ago. He chose to step away and move to a different church. And in that transition, church very like, honorably and lovingly came to me and said, you're our number one choice. You're our guy. You want his job. And it was like a no brainer. I was like, absolutely. And in the time, you know, you got to understand, he had been doing a second job at our church, as the pastor of staff development.

00;01;51;06 - 00;02;07;12
Nick Clason | Hybrid Ministry
And so during that season, I assumed and took on quite a bit of leadership opportunities. And so I figured this wouldn't be that big a deal. All that was really going to happen was I was going to move to his old office. And then I was just going to keep kind of doing what I was doing. But man, oh man, was I wrong.

00;02;07;12 - 00;02;30;03
Nick Clason | Hybrid Ministry
Man was there. So, so many changes and so many differences. Assuming that new leadership hat and that new leadership seat. And in this episode, I want to talk through three things that I've learned. What I thought, what happened, what I did, and what the actual, learning is out of that. So let's dive in to the first leadership mistake.

00;02;30;05 - 00;02;53;27
Nick Clason | Hybrid Ministry
So mistake number one is that the time battle was lost. But in a lot of cases for me, the time battle was lost by someone else. Here's what I thought. I thought I'm the boss. I'm the supervisor. I'm the manager. Now I get to not only make the decisions, but I get to help oversee people and point them in the right direction and in some cases, in the ugliest parts of my heart, I get to tell them what to do.

00;02;53;29 - 00;03;14;11
Nick Clason | Hybrid Ministry
But here's what happened is that I was expecting to still do all of the same work that I was doing before, or all of the same work that was at least desired by me to do before. For example, continuing on this Side Hustle podcast that I don't get a lot of revenue or money from. But, you know, one way that you could really help hit that like or subscribe button down below that would really make a huge difference.

00;03;14;11 - 00;03;39;26
Nick Clason | Hybrid Ministry
But well, then adding in anywhere from 5 to 8 new meetings per month. Let me just give you an example. Last week, I was expected to sit down with a future potential residency candidate. I had done that before. That wasn't that big a deal. Darren gave me a lot of opportunities to do stuff like that, and I was getting ready to leave town that day and so my day was mapped out.

00;03;39;26 - 00;04;01;25
Nick Clason | Hybrid Ministry
I was doing some podcast stuff. I was doing some, social media stuff for our, our ministry. And I had a couple meetings to kind of in my day at like one, 1 to 2 and then 2 to 3. And then, someone said, hey, we have to have a recap meeting for this big winter retreat event that you just had.

00;04;01;28 - 00;04;18;02
Nick Clason | Hybrid Ministry
We had already had a meeting. Me and the person in the meeting had already discussed it, but like, well, no, we have to have it in this way with these people. And so I was like, well, if we want to have it before I leave town, we got to do it now. So another meeting gets stacked on to the end of my day.

00;04;18;02 - 00;04;38;15
Nick Clason | Hybrid Ministry
And I'm not a big meeting guy like I don't, I don't mind them, but they don't bring me a lot of energy. I would rather do the work decided in the meeting, then have a meeting where we sit down and think and talk about work. And so what I've learned is that the promotion often just means that more people have certain demands on my time.

00;04;38;17 - 00;05;03;03
Nick Clason | Hybrid Ministry
And so the advice I would give if you've never checked it out, check out Time boss. It was created by a guy named Andrew, and Andrew actually used to be on staff over at Download Youth Ministry, but now he stepped away from do. I am to go work on time boss full time? And I'm not joking when I tell you that when I implement and institute the principles that I've learned from time boss, I am an absolute master of my time.

00;05;03;03 - 00;05;30;02
Nick Clason | Hybrid Ministry
Especially when you're in a situation like I'm in now, where other people are dictating my calendar and other people are telling me meetings that I have to go to, that I don't get to say to, avoid or not be part of. And so if you choose to manage your time, then when other people step in and give you, give you required meetings, you can either let them manage your time or you can manage your time before they come to you.

00;05;30;02 - 00;05;55;12
Nick Clason | Hybrid Ministry
The choice is yours. But that's one of the things I've had to become a master and a boss of my time. Mistake number two is that you can't communicate without communicating. I feel like my wife right in this new season of life, because what I thought was that when I communicated something, people understood the full picture of what I was saying.

00;05;55;15 - 00;06;20;05
Nick Clason | Hybrid Ministry
But what I've learned is that people can't actually read my mind. I can communicate, but just because I've said words doesn't mean that they're understanding it. The exact same way that I'm thinking that they're understanding it. And so people did, in fact, not read my mind. Like, let me give you an example. I delegated a task where I required us to get three clips out of opus AI, which is an amazing tool for your social media.

00;06;20;05 - 00;06;45;09
Nick Clason | Hybrid Ministry
You can check out the link down below if you're interested in that. It literally saves me and our team hundreds of hours a week, but, I would save three opus clips per week out of each of our messages. Well, when I ask someone to do opus clips, they started saving two instead of three. Small miscommunication, but one that I then had a decision to make when I went and I noticed that there weren't enough.

00;06;45;11 - 00;07;04;03
Nick Clason | Hybrid Ministry
Do I say something or do I let it go right? Or hey, this is the what the expected, word count needs to be when you get in front of a camera and when they come in and there's more words than what were expected, I had to say, well, here's why the word count matters from time standpoint on YouTube and all these types of things.

00;07;04;06 - 00;07;24;13
Nick Clason | Hybrid Ministry
Or when I said, hey, I like all of these events to be planned during the day and I come back. And my team had made one event planned to be happening at night in the evening. Again, not a big deal, but we just had to come around and I had said something and they didn't think it was that big of a deal, or they didn't listen to it, or they chose to override it or whatever the reason might be.

00;07;24;15 - 00;07;42;10
Nick Clason | Hybrid Ministry
Or when I said, hey, let's get some hot chocolate for this event. And I go to the back and I see, my resident, my intern making hot chocolate, using the hot water from a small tea kettle, trying to fill up in a five gallon, water jug, bucket. Like, that's just not going to cut it. It's not fast enough.

00;07;42;10 - 00;08;07;15
Nick Clason | Hybrid Ministry
And there's a million other ways to get to it. But so when I said make hot chocolate, I thought this was the assumed path to make hot chocolate in our youth ministry, at our church, in our space, they heard make hot chocolate. And to their credit, they were resourceful to figure out a way to do it. But to their disadvantage, they were using some of those incredibly slow and the event had already started and they were stuck in the back, still making hot chocolate because the tea kettle wasn't keeping up.

00;08;07;21 - 00;08;28;07
Nick Clason | Hybrid Ministry
What I've learned is that I have to over communicate, and when I think I've communicated 100% of it, I've maybe only effectively communicated 60% of it. I was talking to a friend of mine. He's, youth volunteer for me. He owns his own business. And I was talking to him about this, and he said, this happens to me all the time.

00;08;28;07 - 00;08;44;01
Nick Clason | Hybrid Ministry
And so it made me really frustrated, to be completely honest, because I would say things, I would communicate things. I'd write them down and put them in tasks. And only a certain percentage of the task was getting completed or adhered to or listened to. And he just said, this is a very normal thing with people who are working for you.

00;08;44;01 - 00;09;06;09
Nick Clason | Hybrid Ministry
So my advice, especially to myself and to you, I'm a perfectionist. I'm an Enneagram one. Don't expect perfection. Be able to roll with the punches and continue to circle back and Overcommunicate and overcommunicate. Mistake number three and this one might be the toughest one, honestly, is that I feel like I lost some of my passion for youth ministry.

00;09;06;09 - 00;09;21;13
Nick Clason | Hybrid Ministry
And here's what I thought. I thought, I'm going to step into this new role, and I'm just going to keep doing what I'm doing. And while I'm doing what I'm doing, and now I get to be in charge, how great is that? What happened was I shifted from more of a doer of the ministry to more of a manager.

00;09;21;13 - 00;09;44;05
Nick Clason | Hybrid Ministry
So last fall, for example, I had fully handed off programing to one of my associates who's in charge of all programing, like service orders, all that type of stuff. And then another, couple people on our team were in charge of a Friendsgiving for, the community like, outreach event drive, like a canned food drive kind of thing that we're, pulling together in our student ministry.

00;09;44;05 - 00;10;11;04
Nick Clason | Hybrid Ministry
And then one person was in charge of the Friendsgiving event that we had, and they had two of them collaborate and work together. And then two other people were in charge of our costume party. And so I remember stepping back and thinking to myself, the only thing I'm doing here is managing these people. They're the ones that are like fully running, planning, executing and making these events all have traction getting off the ground.

00;10;11;07 - 00;10;31;06
Nick Clason | Hybrid Ministry
And you know, everything that needed to happen in these event spaces. And I found myself like a little bit sitting around kind of like twiddling my thumbs, like, what am I supposed to do? Well, I learned is I and I already knew this about myself, but what I learned was I found myself in my working frustration. As Patrick Clancy only talks about it.

00;10;31;06 - 00;11;06;20
Nick Clason | Hybrid Ministry
He has a working widget with six different wheels, and I determined and discovered that my strength was invention and tenacity, and I knew that my frustration was enablement and galvanizing. So kind of rah rah and cheerleading. The team and helping make them, like, get excited around an idea. And so I had shifted out of my strength invention one like creating something out of wonder and tenacity, bringing that invention across the finish line, and then handing that over to my team and trying to encourage them to bring it across the finish line.

00;11;06;26 - 00;11;28;05
Nick Clason | Hybrid Ministry
And when they're having a tough time getting across the finish line, they're having a tough time articulating their ideas. I was also having an equally tough time because I couldn't. I was feeling like I wasn't successfully getting those things accomplished and across the finish line. So the advice I took something back that I loved. I took back programing.

00;11;28;08 - 00;11;46;15
Nick Clason | Hybrid Ministry
I was like, I need to do something in this job where I get to invent and I get to take it across the finish line, because if not, I'm just going to sit here and I'm just going to watch all of you guys do it. Part of my job is development, and I don't mind it, but it does shift me away from a passion point into something that I don't get to do as much.

00;11;46;15 - 00;12;02;21
Nick Clason | Hybrid Ministry
And I felt really bad and I felt really guilty for doing it. But, I mean, here's the thing. Like, I love programing and I love creating something. In fact, I love it so much. I have a podcast dedicated to creative programing. It's a weekly bonus podcast, and I just walk you through what our youth ministry does every single week.

00;12;02;21 - 00;12;22;18
Nick Clason | Hybrid Ministry
I'd love for you to take a look at it. There's a seven day free trial link down below. It's called Hybrid Heroes. It's part of Patreon membership tier and you get a weekly bonus podcast every single Monday morning that details, recaps, and outlines our last week of social media and our last week of creative programing. In addition to that, everything I put on my store, that costs money.

00;12;22;20 - 00;12;40;17
Nick Clason | Hybrid Ministry
It costs money to other people, but it's free to hybrid here. So $4 a month is less than the cost of a cup of coffee. It's $48 per year. If you have like a professional, or personal development budget line. Like you can charge to that if you don't feel comfortable doing that. I don't have enough money for that.

00;12;40;19 - 00;13;00;11
Nick Clason | Hybrid Ministry
Get one cup of coffee from your office, from home, and then skip Starbucks for just one time, and it will cover the cost of that. But that's what I did. And I'm just going to be completely honest for you. This last season has been a really hard season for me. I was confused by it because I thought I knew what I was doing.

00;13;00;11 - 00;13;20;18
Nick Clason | Hybrid Ministry
I've been in youth ministry for a long time already. But growth doesn't happen when you're coasting, right? And no matter what you're doing and no matter what area you're growing in and learning in, whether it's growing in management skills like I am or whether it's trying to grow in areas like social media, when you put yourself in uncomfortable situations, it can feel difficult, right?

00;13;20;18 - 00;13;32;04
Nick Clason | Hybrid Ministry
But the only way to get to the other side, the only way to truly experience growth, is to go through it. So stick with it. Rooting you on, encouraging you. Don't forget my friends and as always, stay hybrid.

Episode 152: This Social Media Post is dead in 2025 - What to do instead

Nick Clason — Thu, 05 Jun 2025 05:00:00 -0500

The “done-for-you” social media strategy is dead in 2025—and it might be quietly hurting your ministry. HubSpot’s latest report says real impact comes from micro-connections over time, not cookie-cutter content. If you want to win on social this summer without burning out, show up with authenticity, stay consistent, and use tools that amplify your voice—not replace it.

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/152

//HubSpot x Masters in Marketing - 2025 Global Social Media Trends Report
https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 Tomatoes & Youth Ministry?
00:46 Social Fluency & Micro-Connections
01:50 Social Fluency Real Time Example
02:14 Do All "Done For You" Products Suck?
03:06 Social Media for Busy Youth Pastors in 2025
05:27 Your Custom Summer Social Media Plan
07:00 Micro Connections - Consistency over Perfection
07:58 Social Media without the Burnout

--------------
TRANSCRIPT

00:00:00:10 - 00:00:24:24
Nick Clason | Hybrid Ministry
Buying a tomato is now an existential crisis. I was reading the recent Global Social Media Trends report put out by HubSpot. Link to that down below in the show notes if you're interested. What does that have to do with you and your youth ministry? It actually has a lot to do with you in your youth ministry, because today we're going to talk about social fluency.

00:00:24:25 - 00:00:50:01
Nick Clason | Hybrid Ministry
What is it? Why does it matter now more than ever, and how churches who are ignoring this are being left behind? Plus, I'm going to show you how you can win at that social media fluency through social media this summer. Even when you're slammed with VBS camps and mission trips. Welcome to the Hybrid Ministry. Why is buying a tomato an existential crisis?

00:00:50:01 - 00:01:14:07
Nick Clason | Hybrid Ministry
Because there are so many decisions to make. It used to be easy. You wanted a tomato. You walk to the grocery store, you bought the tomato. Now there are so many options. Amy Marino from HubSpot nailed it. She says social fluency is what drives results. This isn't about having the slickest reals or trendiest memes. It's about mastering a thing called micro Connections.

00:01:14:07 - 00:01:35:11
Nick Clason | Hybrid Ministry
We're going to dive into that a little bit later, but HubSpot says that every buyer's journey is made up of small connections over time. And I get it. You're thinking like, well, I'm not selling anything. And in a way, absolutely you are not. But in a way, absolutely you are. That does apply directly to you, your church and your ministry.

00:01:35:11 - 00:02:02:18
Nick Clason | Hybrid Ministry
And so students and parents aren't checking your Instagram once and then deciding whether or not they're coming to your church or not. It's made up. This social fluency thing is made up of touch points and consistency and relevance. Okay, like for example, let's break this down. A parent sees your Bible verse post on your Instagram. Then later on that week they see your Wednesday night youth ministry recap and then a post from their kid.

00:02:02:18 - 00:02:32:23
Nick Clason | Hybrid Ministry
You see, that's trust built one scroll, one block at a time. That's what social fluency is. And so whether you're in the market for a tomato or a youth ministry, here's the kicker. These church ministry platforms and products that are, branded as done for you, they suck. Is that harsh? Well, maybe, but here's why. And I'm going to be honest with you, because I believe that it removes you, the youth pastor, from the equation.

00:02:32:26 - 00:02:58:21
Nick Clason | Hybrid Ministry
You are the connection. You are the relationship. And so when every single post looks the same, when every single post looks generic, when every post is downloaded in such a way that any youth ministry in the country in the world can use that product. It doesn't pack the punch that you want it to do. It doesn't build social fluency and you miss the nuances of your community.

00:02:58:22 - 00:03:21:05
Nick Clason | Hybrid Ministry
You know, I talked about it several episodes ago. I said, stop posting video announcements if you're here on YouTube, it's linked up at the top of the screen. But social is no longer about those slick ads. It's about being present and authentic, and it's about being human. But wait, you're busy. You have VBS this week. You have summer camp the week after that, and then you're taking a mission trip in the middle of the summer.

00:03:21:08 - 00:03:47:21
Nick Clason | Hybrid Ministry
I get it. Trust me, I'm a 15 year youth ministry veteran. Also trying to lean in to social media and hybrid ministry. In addition to that, on the weekly basis, you're leading games, you're preaching, you're planning summer trips. That is why I have built for you and for all youth ministries this summer. Social media kit. It is a 50% done for you like I was talking about, but it also has custom for you.

00:03:47:21 - 00:04:16:19
Nick Clason | Hybrid Ministry
So in the done for you category I have Bible verse reels. I have emoji phrase guesses, I have spiritual practice videos and I have what to do when you're facing blank carousel Bible based posts. I also have a full posting strategy that I recommend, and if you don't want to follow mine, then you can build your own. But then beyond that, then this is where I really believe it is the next level sort of pack because it's 50% custom done for you.

00:04:16:20 - 00:04:35:25
Nick Clason | Hybrid Ministry
So I have devotionals where I'm telling you what to do, how to how to recap your most recent sermon. But if you don't have any ideas, I just give you a devotional script, read it, memorize it, go direct to camera and you are off to the races. I have interview style man on the street style questions with included graphics.

00:04:35:25 - 00:04:54:05
Nick Clason | Hybrid Ministry
So all you have to do is capture, put together and then overlay with the graphics that I have provided. I have transition hook style videos and I've included the first half of the videos. I've found them for you. All you have to do is shoot yourself, your leaders, your students, your pastor, whoever at the end of the video and invite someone to youth or to whatever event.

00:04:54:05 - 00:05:19:23
Nick Clason | Hybrid Ministry
And then finally I have Bible trivia where I have included the graphics as well as the questions for you. So again, this is all very much the grunt work is handled the templates, the graphics, the prompts, and you can quickly swap yourself in to become the hero on your social media, to build that social fluency so that it'll be your voice, that it will be your photos, and that it'll be your vibe.

00:05:19:23 - 00:05:48:10
Nick Clason | Hybrid Ministry
You and your students and your leaders are still what is present on your social media content. Hey, youth pastors, church communications people, would you like to have your social media dialed in for the next 90 days? Especially with summer on the horizon? Listen, that's exactly what you're going to get with the summer and seasonal social media pack. It's a new product that I'm rolling exclusively on my Patreon.

00:05:48:16 - 00:06:09:04
Nick Clason | Hybrid Ministry
It's three months of custom strategic content for less than $20, and this is built specifically for busy youth pastors like you who want to stay active on TikTok and Instagram Reels and YouTube without spending ten plus hours a month figuring out what to post. So here's what you're going to get. You're going to get 50% of the content completely done.

00:06:09:04 - 00:06:37:19
Nick Clason | Hybrid Ministry
It's turnkey plug and play, post it and go. The other 50% is custom content for you to still shoot. However, I'm going to provide scripts and templates and frameworks so that your face, your students and your volunteers are who are seen on your social media feeds. This is not just pretty graphics. This is a full blown social media strategy for the next three months, designed by someone who knows both youth ministry and digital ministry.

00:06:37:20 - 00:07:01:24
Nick Clason | Hybrid Ministry
And so if you're tired of scrambling for the cost of less than a pizza and frankly, more nourishing than a pizza, grab the seasonal social media pack today. Oh, and I almost forgot. Patreon members get it for free. You know this HubSpot, trends article? There's a quote that says A buyer's purchasing experience is made up of small connections over time.

00:07:01:24 - 00:07:23:29
Nick Clason | Hybrid Ministry
And quite frankly, that's the same thing that is true with students. A student's discipleship journey is built on these things called micro connections. And so in person that's youth group. That's high five, that's fist bumps, that's showing up at their football games. But we now have the advantage in a hybrid world to lean into the digital side of those relationships as well.

00:07:24:05 - 00:08:01:07
Nick Clason | Hybrid Ministry
Social posts, DMs, reels, stories. They're all digital handshakes. And so I encourage youth pastors to show up consistently, not perfectly, but just regularly and show up. And the way that you show up is by putting your voice, your face, and your ministry out there. And that is a way to build that social fluency. But with the summer social media pack, you're also not going to be burning out while you're still making those digital and in-person micro connections, because I've done it all for you.

00:08:01:07 - 00:08:25:28
Nick Clason | Hybrid Ministry
The fact of the matter is, social media in 2025, it's not optional. It's spiritual hospitality. And the thing is, the churches who get this social fluency, they will reach more people. They will reach more deeply. So do you want to crush it this summer without cloning somebody else's completely done for you scripted strategies and grab down below link in the description.

00:08:25:29 - 00:08:35:18
Nick Clason | Hybrid Ministry
The Summer kit, and you can take your social media to the next level. Well, don't forget my friends and as always to stay hybrid.