Hybrid Ministry - Episodes Tagged with “Church Content Strategy”

Episode 197: Custom vs Done-For-You Social Media for Churches

Nick Clason — Thu, 16 Apr 2026 05:00:00 -0500

Social Media is like the beast that never sleeps.
In this episode, I have two experts to argue both social media philosophies.
Should you use a pack that's done for you, so you can set it and forget it?
Or should you focus on more custom content for your church instagram feeds?

Find out, listen to the debate, and you decide!

[FREE] HYBRID STRATEGY GUIDE
https://www.patreon.com/posts/complete-guide-142500019?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

🌸 SPRING SEASONAL SOCIAL PACK
https://www.patreon.com/posts/spring-seasonal-151263940?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/197

//LINKS
//OPUS CLIP
https://www.opus.pro/?via=a5d361

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//HYBRID MINISTRY MEGA GUIDE
Everything I've ever learned in one blog post [FOR FREE!]
https://www.patreon.com/posts/hybrid-ministry-151264417?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

--------------
🕰️TIMECODES
00:00 Social Media for Youth Ministry
00:39 The Guest Today?
01:53 Custom Social Intro
02:52 Done For You Intro
03:52 Why Done For You Social Media?
05:54 Why Custom Social Media is most effective
07:55 How Long Do You Spend on Social Media?
10:26 Have You Raised up Volunteers?
12:07 Done For You Closing Remarks
13:07 Custom Social Media Closing Argument

--------------
TRANSCRIPT
00:00:00:000 - 00:00:02:065
Nick Clason | Hybrid Ministry
Youth ministry debates. Welcome to the

00:00:02:065 - 00:00:02:112
Nick Clason | Hybrid Ministry
fourth

00:00:03:002 - 00:00:03:076
Nick Clason | Hybrid Ministry
and

00:00:03:086 - 00:00:04:075
Nick Clason | Hybrid Ministry
debate

00:00:04:085 - 00:00:05:008
Nick Clason | Hybrid Ministry
episode.

00:00:05:033 - 00:00:05:050
Nick Clason | Hybrid Ministry
And

00:00:05:050 - 00:00:07:110
Nick Clason | Hybrid Ministry
in this one we are talking all things

00:00:08:013 - 00:00:10:077
Nick Clason | Hybrid Ministry
social media, and I'm debating none

00:00:10:096 - 00:00:11:103
Nick Clason | Hybrid Ministry
other than

00:00:11:113 - 00:00:27:037
Nick Clason | Hybrid Ministry
myself. And I'm going to be taking two different stances. Stance number one is going to be on social media. That is done for you. You download it out of a pack and you just set it and forget it versus social media.

00:00:27:037 - 00:00:39:053
Nick Clason | Hybrid Ministry
That is custom social media that has your own voice and your own face. And we're going to be going head to head. Myself versus myself. Welcome, everybody to the Hybrid Ministry show.

00:00:39:063 - 00:00:49:065
Nick Clason | Hybrid Ministry
Well, hey everybody, welcome to the Hybrid Minister's show. If you've not been following along, we are currently at the tail end of a playlist where we've been exploring big youth ministry

00:00:49:075 - 00:01:05:022
Nick Clason | Hybrid Ministry
debates. And in this one, the debate is specifically centered around social media. And rather than trying to find another opposition or another person on the other side, I figured I would genuinely argue this position from each side of the social media aisle.

00:01:05:032 - 00:01:09:020
Nick Clason | Hybrid Ministry
Done for you versus custom for you. And so when I'm wearing a

00:01:09:033 - 00:01:10:111
Nick Clason | Hybrid Ministry
black shirt, I'm going to be arguing

00:01:10:119 - 00:01:14:051
Nick Clason | Hybrid Ministry
packs that are done for you, that are set it and forget it. Think

00:01:14:061 - 00:01:15:080
Nick Clason | Hybrid Ministry
Sunday social, think

00:01:15:080 - 00:01:19:015
Nick Clason | Hybrid Ministry
nuclear social, think doing membership post.

00:01:19:025 - 00:01:22:111
Nick Clason | Hybrid Ministry
And then when I'm wearing a white shirt.

00:01:23:000 - 00:01:38:028
Nick Clason | Hybrid Ministry
I'm going to be arguing social media. That's custom, social media that has your own flair, social media that has your own voice in your own face. And so, just like we've programed every single one of these other debate style episodes, that's how we are going to

00:01:38:028 - 00:01:40:080
Nick Clason | Hybrid Ministry
do this with a minute introduction and

00:01:40:080 - 00:01:46:013
Nick Clason | Hybrid Ministry
then two minutes of an argument, then a back and forth Q&A, followed by one minute of closing.

00:01:46:042 - 00:01:53:030
Nick Clason | Hybrid Ministry
And welcome to the podcast to argue social media myself. Nicholas.

00:01:53:040 - 00:02:09:105
Nick Clason | Hybrid Ministry
Yeah. So minute on the clock. So I've been in youth ministry for 15.5 years. Started out small churches in Ohio. Always seen the value and need for social media, digital ministry. In fact, I read a book, or listen to a podcast about exiles in Babylon.

00:02:09:115 - 00:02:18:045
Nick Clason | Hybrid Ministry
It was a Barna book and talked about the value of YouTube and how the next generation is going to be asking some of the heaviest and most theologically based questions on YouTube.

00:02:18:055 - 00:02:40:084
Nick Clason | Hybrid Ministry
So to kind of get my gears turning around YouTube, I started a little like YouTube through my church podcast, moved to a church in Chicago the first day Covid hit. And while we were there, obviously we had to come up with a digital and an innovative and innovative digital solution. And while we were doing that, it really like sparked my love, my continued love for social media, YouTube, and just digital ministry.

00:02:40:084 - 00:02:54:060
Nick Clason | Hybrid Ministry
And so kind of ever since then, I've seen the value of it. I've seen the power behind doing a good job on social media. And then then I moved to Texas. Which next guy can take it away?

00:02:54:069 - 00:03:13:053
Nick Clason | Hybrid Ministry
Yeah. That's great. So I moved here to Texas in 2022. I came to be, one of my really good friends. His name is Darren. I came to be kind of like his right hand man and, learned a lot of stuff about digital and kind of poured into it and really, like, brought it to life here.

00:03:13:062 - 00:03:28:021
Nick Clason | Hybrid Ministry
In where the in the current setting that I'm serving in, last summer. So about eight months ago, at this point, he stepped away to another role, at another church, and I took over and assumed his role, which is a lot more management, and it's a lot more meetings

00:03:28:021 - 00:03:34:114
Nick Clason | Hybrid Ministry
and a lot more oversight of people. And so my schedule looks like this on screen here.

00:03:34:117 - 00:03:51:098
Nick Clason | Hybrid Ministry
This is a screenshot of my schedule. I actually sent it to him last week complaining. And I'm actually getting ready to hand social media over to a resident because I'm running out of time, no matter how well I'm mapping out and blocking my time. Social media is great, but there are other things that are also taking my attention.

00:03:51:098 - 00:03:56:060
Nick Clason | Hybrid Ministry
So, excited to be with you today.

00:03:56:070 - 00:04:22:029
Nick Clason | Hybrid Ministry
Yeah. Okay, so two minutes on the clock. So, I would say our goal as youth pastors is not to be content creators, not to be social media managers. But our goal as youth pastors and pastors in general, working in the church, our goal is to be disciple makers, and we should be implementing and facilitating, a system and a program that helps move students more meaningfully and significantly towards Jesus.

00:04:22:029 - 00:04:26:038
Nick Clason | Hybrid Ministry
And so I know and I believe that social media

00:04:26:053 - 00:05:00:036
Nick Clason | Hybrid Ministry
obviously is still important, and I believe that it has a role within the life of the local church. But I also believe that we should be primarily focusing on making disciples. And my argument for why you should consider done for you. Pax is it just while it's important, while social media can be a mechanism for life change and for disseminating the hope and the message of the gospel, I also know that as my calendar gets more and more full, as my plate gets more and more stacked up, and as I have more and more of those proverbial plates spinning, so to speak, that social media

00:05:00:058 - 00:05:14:000
Nick Clason | Hybrid Ministry
is one of the first things to kind of like fall off my radar and so, yeah, so I believe in social media, but I also believe in delegation. And so if you can delegate that either through a team or through a,

00:05:14:011 - 00:05:20:101
Nick Clason | Hybrid Ministry
just downloading a pack of especially like if you're a member, you're already paying for it like it's included.

00:05:20:110 - 00:05:45:009
Nick Clason | Hybrid Ministry
You should go ahead and check something like that out because, while the while like, I believe that we're busy, I believe that social media is important. I also believe that our ultimate goal is to raise up leaders and to help point people towards Jesus. And so if social media is taking that away from me, I don't want to, become less effective as a disciple maker because of social media.

00:05:45:009 - 00:05:57:084
Nick Clason | Hybrid Ministry
And so because of that, I would recommend that you grab something that's done for you, that's taken care of, and you don't even have to worry about it. And it frees up your time to be the best version. And pastor of you that you can be.

00:05:57:094 - 00:06:23:016
Nick Clason | Hybrid Ministry
Yeah. So I would say two minutes on the clock. I would say my argument is that in social media, the goal is not to just get your announcements or your information pushed through. It's it's a very, very small part of it. In fact, the goal on social media is engagement, which my argument would be as youth pastors, as ministry leaders in churches, our goal should be engagement across the board.

00:06:23:038 - 00:06:47:118
Nick Clason | Hybrid Ministry
We would want people to engage not just with our church for the sake of engaging with our church. We would hope that they would engage with our church, and that's going to be helping to move and promote them towards and for life change. And so the same thing is true on social media. And just like every single time you're hanging out with a student at Starbucks, you're not only ever posting announcements in the same way that you're, or like you're hanging out at Starbucks.

00:06:47:118 - 00:07:03:107
Nick Clason | Hybrid Ministry
You're not only ever talking about spiritual, so if you're talking about life, you're talking about fun stuff, you're talking about interesting things. And you see, you know, the latest neighbor gets a stand up routine, like whatever that might be. And I think the same thing should be true on social media. And I think you should have a custom fingerprint of our own church.

00:07:03:107 - 00:07:26:012
Nick Clason | Hybrid Ministry
Right. And so because of that, I think that helps drive engagement and so people respond to people, people like some of our best performing posts on social media, our faces, not graphics that we cooked up in Canva. And so the more we can get faces, my face, my leaders faces, my senior pastor's face and other students faces, that's the goal on social media.

00:07:26:012 - 00:07:52:046
Nick Clason | Hybrid Ministry
And so in the same way, like announcements are good, graphics are good, done for you. Stuff is good. But Dunphy can only take you so far because if it's done for you, it means it's also done for many. And if you're just posting something that someone else has already made, that can be done at any given church in any given context across America, only you have been called to be the youth pastor and the shepherd of your church and the students that God has entrusted to you.

00:07:52:057 - 00:07:59:032
Nick Clason | Hybrid Ministry
So lean into the customization of that and use it to spread the message of good news and hope of Jesus.

00:07:59:041 - 00:08:09:022
Nick Clason | Hybrid Ministry
Yeah. Okay. So I have a question for you. Nick. White shirt. Nick, how much time do you spend on social media per week?

00:08:09:032 - 00:08:26:099
Nick Clason | Hybrid Ministry
Yeah, so let's see. Good question. I used to spend a lot of time on social media when I was editing our teaching videos. Probably took me ten hours a week between that, and then our other social media content, like our short form content, we finally built up our budget in such a way to be able to pay an editor, which I get.

00:08:26:099 - 00:08:46:069
Nick Clason | Hybrid Ministry
That's a luxury. Not everybody has that. I would also say, like, if you have the potential to just, like, film yourself in the back of the room with a camera. Cameras have come a long way even since I started at this church in Texas. And so you could probably get a decent camera, a decent lens, and a decent like, just, what am I looking for?

00:08:46:069 - 00:09:01:017
Nick Clason | Hybrid Ministry
An adapter into your soundboard? You can probably get that for a thousand $2,000. And again, you might have to work your way up for it. You might find a donor for it. If there is some money for it. But you can put a camera in the back of the room and you can film your messages, and you can use those for clips and stuff like that.

00:09:01:017 - 00:09:14:094
Nick Clason | Hybrid Ministry
And then I also come a long way. So to answer your question and spend a lot of time when I've done a lot of the work myself, but do things like opus clip link down below if you want to check that out. If you have some sort of long form version of your message without lower thirds is going to crop it out.

00:09:14:094 - 00:09:39:097
Nick Clason | Hybrid Ministry
Opus clip is an amazing solution that will give you clips and chunks of your teaching, and of your messages that you can sprinkle on all throughout social and listen. Maybe video is not even an option for you. Maybe just like record your sermons through soundboard and post to audio. Have an audio sermon like that's still a version of hybrid Ministry of Digital Ministry might not be the most effective just on social media, but there's even ways to do that where you have like the sound wave bar, right?

00:09:39:097 - 00:09:59:056
Nick Clason | Hybrid Ministry
And like you can do overlays and B-roll and, and you can do your slides and stuff like that as you clip up some of the things. So like, you don't have to be hamstrung by the equipment side of your, of your life. And then that being said, I built out a whole strategy. I owned it, but then as I've owned it, I've handed it off.

00:09:59:056 - 00:10:17:018
Nick Clason | Hybrid Ministry
So on the capturing and creation side, I have a whole team of students who are building that out every single Wednesday night. And then on the editing side, I have a whole team of students, and even some leaders and other staff members who are helping, do some of that. But I don't manage much of it anymore.

00:10:17:018 - 00:10:29:052
Nick Clason | Hybrid Ministry
So I would say in an honest assessment, I spend less than an hour per week and have a fully customizable social media, YouTube channel, Instagram, all those things.

00:10:29:062 - 00:10:33:003
Nick Clason | Hybrid Ministry
Yeah. I mean, my question to you, black shirted Nick would be like,

00:10:33:003 - 00:10:45:034
Nick Clason | Hybrid Ministry
I get that you were all about done for you, but have you considered raising up volunteers to give you a hand on some of these things as you've, you know, gotten busier and lost some of your time that you used to have?

00:10:45:044 - 00:11:21:066
Nick Clason | Hybrid Ministry
Yeah, actually, yes. I have raised up volunteers in in my space. And that's one of the reasons why, the done for youth stuff. I mean, I'm not so far down the done for you path. It's because of my own prep of raising up volunteers. So I have a couple of students, who I've raised up in who have taught how to run and do social media for themselves, and how they, can, come in at edit off of our computers, our machines, our software that we spend the money for that we've invested in.

00:11:21:075 - 00:11:43:079
Nick Clason | Hybrid Ministry
And they have my help, my troubleshooting ability. But if I didn't have them at this current juncture, I'm not sure that I would have as much time to devote towards, you know, five, five, days a week, two posts per day, ten, ten different pieces of content. Like, I don't know that I would have that amount of time to get something like that off the ground.

00:11:43:079 - 00:12:10:093
Nick Clason | Hybrid Ministry
So something that's a little more done for you, something that's just a little bit more turnkey. In my current role, with the amount of direct reports I have, with the amount of people that and meetings that I've found myself in. Had I not raised up those volunteers to continue to keep doing what I'm doing as I've stepped into this new leadership role and I'm not I'm not 100% sure how well I would be at launching a brand new hybrid in social media, like kind of ministry and campaign, like right now.

00:12:10:102 - 00:12:21:095
Nick Clason | Hybrid Ministry
Yeah. So final minute on the clock. My final closing argument is honestly my own social media pack. I don't mean for this to be like self-promotion and like a plug, but the fact of the matter is this is that I

00:12:21:111 - 00:12:32:100
Nick Clason | Hybrid Ministry
have a pack that has a whole done for youth section. In fact, I was just on social media not ten minutes ago, and one of the members from my cohort, I follow their youth ministry.

00:12:32:109 - 00:12:55:086
Nick Clason | Hybrid Ministry
I ran across a takes 60s to pray post. I ran across one that I had made and I had created myself. And so I saw another youth ministry. I saw another youth pastor use my content for their own students. And that's why I would recommend this, because sometimes you have the bandwidth, sometimes you have the margin, and sometimes you have the creative energy, but other times you simply don't.

00:12:55:086 - 00:13:09:101
Nick Clason | Hybrid Ministry
And so you need something that's still good, that's still effective, and that's still going to push the mission of Jesus forward in your space, in your context, in your church. And you can do all that through social media and on your social channels.

00:13:09:111 - 00:13:30:062
Nick Clason | Hybrid Ministry
Yeah, right. So my argument is that social media is best when it's custom. People respond best to faces. And you, if you're the youth pastor, you've been called to shepherd your people, which also includes putting your face on your Instagram, on your YouTube, on your TikTok, and, shameless plug my done for you and custom for you social media pack.

00:13:30:062 - 00:13:54:048
Nick Clason | Hybrid Ministry
I have four different seasons summer, fall, winter, spring, $17.99. Or you can become a Patreon member, which gives you access to our weekly bonus podcast. And then as a part of that $4 per month membership cost, the $17.99 social media pack will coach you through how to have a custom and hybrid social media ministry. It will give you scripts.

00:13:54:048 - 00:14:10:089
Nick Clason | Hybrid Ministry
It will tell you, it'll give you filming prompts. It will give you man on the street questions with the graphics and the overlays so that your social media can be custom, but it doesn't have to break the bank financially or from a time standpoint. Check it out. Link down below in the description.

00:14:10:099 - 00:14:33:044
Nick Clason | Hybrid Ministry
Well, hey, thanks everybody for hanging out on this episode. And I think, and I hope that you're able to tell that my genuine answer is that, yes, it should be custom social media and that yes, it should be done for you. Social media. And I have the perfect tech to blend those two things together. There is information and a link down below in the show notes.

00:14:33:044 - 00:14:53:059
Nick Clason | Hybrid Ministry
Or if you just have questions, bro, reach out to me. Shoot me a DM. If you found this episode helpful, interesting, or at least just something comical to laugh at because I was literally debating myself just with a different outfit, then hey, go ahead and give us a like or subscribe. That would be the greatest form of payment, especially if you choose not to go check out the social media pack.

00:14:53:068 - 00:14:57:009
Nick Clason | Hybrid Ministry
But until next time my friends. And as always, don't forget to stay hybrid.

Episode 154: Summer Social Media Mistakes (And How I’m Avoiding Them)

Nick Clason — Thu, 19 Jun 2025 05:00:00 -0500

Here’s what usually tanks your social media engagement every summer—and what I’m doing instead. Because posting a blurry pic of your youth group playing dodgeball again is not a strategy.
I’ve made all the summer mistakes—so you don’t have to!

☀️ SUMMER SOCIAL MEDIA PACK
https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=productshare_creator&utm_content=join_link

*🦸 HYBRID HEROS GET IT FOR FREE! *
https://www.patreon.com/hybridministry

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/154

✅ CHURCH COMMS DONE FOR YOU
Hire me to run your church website, social media or communications!
https://www.hybridministry.xyz/articles/comms

📊 [FREE] HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

📋 "PICK NICK'S BRAIN" Coaching Call
https://www.hybridministry.xyz/articles/coaching

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

--------------
🕰️TIMECODES
00:00 What is your Social Media Strategy?
00:25 Mistake #1
02:49 Mistake #2
04:18 Mistake #3
05:30 Mistake #4
06:32 The Summer Social Media Pack

--------------
TRANSCRIPT
00:00:00:09 - 00:00:22:25
Nick Clason | Hybrid Ministry
Here's what's probably tanking your engagement on social media this summer, and here's what I'm doing to try and combat that, because posting a blurry dodgeball pic is not really a strategy on social media. In this video, we're going to look at some common social mistakes at youth pastors just like you and just like me tend to make as well as I offer a solution for each and every one of those mistakes.

00:00:22:26 - 00:00:48:21
Nick Clason | Hybrid Ministry
Welcome, my friends, to the Hybrid Ministry Show. Well, hey everyone, welcome to the Hybrid Ministry Show. I've been in youth ministry for 15 years, and I have made all of these mistakes. And I want to help you avoid stepping in those pitfalls. So let's hop in to these common social media mistakes. And mistake number one that most youth pastors make in the summer is they go radio silent.

00:00:48:24 - 00:01:12:07
Nick Clason | Hybrid Ministry
No, the video is not. Pause. I'm just showing you what your social feed might look like, because I know if you're anything like me, you get busy, you got VBS, you got camp, you got missions trips, you got events. One summer I did a kickball event, and I sprained my ankle in front of all of the kids, and I had to literally crawl my way back to the pavilion because I was so hurt.

00:01:12:07 - 00:01:29:08
Nick Clason | Hybrid Ministry
But I was out doing ministry, and I thought to myself, I can't do social media like I'm these are the important things. This is social and this is this is real ministry, social media that can go on the back burner and you need to show up on social media. And here's why. Because our students are showing up on social media.

00:01:29:08 - 00:01:55:25
Nick Clason | Hybrid Ministry
And so we two in an effort to try and be where they are, we want to show up where they are. And guess what? You don't have to just pull away in your office and create a bunch of content quietly void of interaction with students. No, you can actually create content with students. And if you grab my summer social media pack, it's actually designed to be three posts per week, some of which are just plug and play like you're at the park playing kickball.

00:01:55:25 - 00:02:12:04
Nick Clason | Hybrid Ministry
You're like, oh, I need to post something. Boom. You drop it when the kids get home, they see it. But there's also content that you can create and film with your students, and not just for your students, but since it's with your students, it also ends up being for your students. So mistake number one is go radio silent.

00:02:12:10 - 00:02:46:06
Nick Clason | Hybrid Ministry
The fixes. In my social media pack, I've baked in three posts per week at a minimum. And then if you are downloading anything else, say like you're a dying member and they give you the social pack monthly. You can filter those things in every other week, and you can actually show up every single day, not only with some custom, content, which is what I offer for you, where you or your students are the actual voices and faces on your social media, but you also then have some of this other kind of like done for you content, which will just still kind of give proof of life to everybody else on your social feed.

00:02:46:14 - 00:03:10:16
Nick Clason | Hybrid Ministry
Let's hop in here to mistake number two. So mistake number two is using static done for you posts. Now listen, I get it. I just actually said to do that. But I say do that in compliment to what I'm offering. But actually my my package here allows you to, to use like half done for you. You need these where you don't have to think about it.

00:03:10:22 - 00:03:37:05
Nick Clason | Hybrid Ministry
You forgot. Oh no I'm supposed to post. You pull it open, you post it, maybe you're on the toilet and you get it done. Okay. But other times I actually give you and carve out for you an opportunity to engage with your students, your leaders, for you and your students and your leaders to be the heroes on your social media packs and so like it allows you to to lean into those inside jokes and, and the the culture that exists within your student ministry.

00:03:37:07 - 00:03:56:00
Nick Clason | Hybrid Ministry
And I do it all for you. I tell you exactly how to do it. I tell you exactly what to do. So link down below. Go grab it. Go check it out so that you don't just become a random, generic boring like no context for your ministry social media feed, but you actually become one that is, relevant.

00:03:56:00 - 00:04:18:17
Nick Clason | Hybrid Ministry
And it's popping and it's it's leaning into what's popular on social media now, which is short form, vertical based video. I'm gonna help you, film some stuff. Reels, TikToks, YouTube shorts, whatever works in your context. But you can use it in your context. You can use what I've created, but then you and your student ministry can actually be the heroes in these, on your feed.

00:04:18:22 - 00:04:37:07
Nick Clason | Hybrid Ministry
Which leads me to mistake number three. Not thinking ahead like, you know, you got camp, you know, you got VBS, you know, you got that mission trip. What are you going to post? You don't have a plan? Then that's what causes you to do. Mistake number one, which is go radio silent or you just part of my French fart.

00:04:37:07 - 00:05:01:12
Nick Clason | Hybrid Ministry
Something out. That's no good, because you're like, I ran out of time. I just got to do something. My pack will help you think ahead. I literally scripted it out. June and then July and then August. Away is mid-June already. No problem. Bump it down. July, August, September. Some of them, like emoji phrases like those are summer guess, themed.

00:05:01:12 - 00:05:20:08
Nick Clason | Hybrid Ministry
But like a lot of the other stuff, like it does not tied directly to a season. Grab it and then hey, guess what? Best news of all coming in the fall. I'm going to be offering a fall social media pack. The same archetypes, the same concepts, but fall themed and fall, base and fall topics for you to lean in.

00:05:20:08 - 00:05:41:03
Nick Clason | Hybrid Ministry
I will help you plan ahead on social media so that you can spend time on the parts of ministry that mean and matter the most to you and your group. Which leads me to my fourth and final mistake that youth pastors tend to make and is forgetting the hybrid strategy we think it's all about in person, and we're all we're fully present.

00:05:41:03 - 00:06:00:10
Nick Clason | Hybrid Ministry
And by the way, you should be fully present. You definitely don't want to get fired, but you also want to show up digitally. You want to show where students are spending most of their time. You know, Pew Research did a study that said 90% of teenagers spend time, meaningful time on YouTube. Why are we not there? Why are we not there?

00:06:00:10 - 00:06:27:02
Nick Clason | Hybrid Ministry
Showing up as youth pastors, as student ministries, answering some of life's hard questions, and I will show you how to do all of that, not only in the summer pack, but hey, guess what? Maybe you don't want to spend any money. Grab my hybrid strategy. God, it is completely free. And it's also linked down below for your convenience, all you gotta do is pop in your name and your email and, hey, maybe, you know, if you want to give some sort of payment to this podcast, a subscribe would be fantastic.

00:06:27:02 - 00:06:44:18
Nick Clason | Hybrid Ministry
It literally costs you nothing, but it does actually help us out quite a bit. Listen, I know this all feels like a big sales pitch, but the fact of the matter is that the key to social media is consistency. And that's what my pack is going to help you do. Maybe by the end of it you don't need me to be consistent on social media.

00:06:44:18 - 00:07:02:22
Nick Clason | Hybrid Ministry
That's great. That's the goal. I want you to graduate from this. Maybe you're the type of person that's never going to really lean in hard on social media. That's fine too. Keep coming back. These packs are going to continue to recycle with new content every single season, which is going to be three months worth for you to be able to take and make your own.

00:07:02:22 - 00:07:23:02
Nick Clason | Hybrid Ministry
And I want you to win because I want you to take these packs and make your social media come to life with your smiling faces and your students. So like I said, link down below, grab it. And guess what? If you are, interested in this, the best deal, the best value. Honestly, take my money is to become a member.

00:07:23:06 - 00:07:43:24
Nick Clason | Hybrid Ministry
$4 per month. You get this pack at the, the Hybrid Heroes tier, completely included, as well as a weekly bonus podcast. You know, we just got back from summer camp. I've been talking to my students and talking to all my hybrid. Here's about everything we did at camp. All of the creative elements that we woven to what we're doing.

00:07:43:26 - 00:08:03:03
Nick Clason | Hybrid Ministry
And you get that completely for free drops every single Monday. What we're doing in our context, what we're doing in our ministry, a real youth pastor with real boots on the ground experience, helping you lean into the creativity and the hybrid ministry that students so crave. I want to help you, win on social media and win in creativity in your student ministry.

00:08:03:10 - 00:08:09:15
Nick Clason | Hybrid Ministry
Check out the pack or become a member so good that you're here. Don't forget, my friends, as always, to stay hybrid.