Hybrid Ministry - Episodes Tagged with “Church Media”

Episode 181: How I Ran Social Media While at a Conference - - DYM 100 Challenge Pt 3

Nick Clason — Thu, 25 Dec 2025 05:00:00 -0600

A Christmas miracle for youth pastors everywhere!
A few months ago I went to the DYM 100 Roundtables, and without lifting a finger, or distracting my entire experience, this is how I regularly posted on my church's social media, while in attendance for the conference!

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❄️ WINTER SOCIAL MEDIA PACK
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SHOW NOTES
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https://www.hybridministry.xyz/181

FREE E-BOOK
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HYBRID HERO LINK
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WINTER PACK VLOG
https://youtu.be/RkHc0cTTr6c?si=zBPsd9-JWVo2mXIn

2x GROWTH EPISODE
https://youtu.be/ogDlkTHDxew?si=gfcM6cpX6McI0zxs

EXCLUSIVE JOSH BOLDMAN INTERVIEW
https://www.patreon.com/posts/exclusive-josh-144080714?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SOCIAL TEAM CHECKLIST
https://www.patreon.com/posts/social-media-138081327?source=storefront

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We have all kinds of FREE Things that you can use in your context!
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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 DYM 100 & Social Media
00:17 Every Youth Ministry Needs a Strong Digital Presence
01:00 Your 2026 Social Media Framework
02:40 Two Things I've recently learned
04:38 Why Membership is Worth it
05:47 The Winter Pack
06:36 The Patreon Challenge

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TRANSCRIPT
00:00:00:05 - 00:00:23:15
Nick Clason | Hybrid Ministry
Our social media did this while I was sitting at the do I am 100 conference. I barely had to work and I want to show you how, which is an incredible gift to give you on this Christmas morning. Merry Christmas everyone, and welcome to the Hybrid Ministry Show. Merry Christmas Eve. Pastors. My name is Nicholas. And if you and I have not had a chance to meet,

00:00:23:17 - 00:00:45:18
Nick Clason | Hybrid Ministry
Or if you're not listening to this on the day it drops, which is Christmas, I drop every single Thursday. I haven't missed a Thursday in over three years. And it just so happens to be Christmas morning when this one drops, I want to give you one of the best gifts that I think I can give youth pastors. Most youth pastors know and see and understand the need for a strong social media and digital presence.

00:00:45:18 - 00:01:08:25
Nick Clason | Hybrid Ministry
If not, you should check out my completely free e-book, which is link down below and that will hopefully convince you about why you need a strong social media presence. But the gift that I can give you pastors. And then I want to give you pastors, is a plan and a framework for consistency. I was over at the DUI 100 conference and social media basically ran itself.

00:01:08:25 - 00:01:28:19
Nick Clason | Hybrid Ministry
Now, full disclosure I still grab my phone, I still download it out of our Google Drive, and I still uploaded it to TikTok, Instagram, and YouTube. However, those things were sitting there for me, ready to post. I didn't need anything new. I didn't need to do any extra work. When I was out there. They got the job done for me.

00:01:28:26 - 00:01:56:09
Nick Clason | Hybrid Ministry
And the baseline and the basis for all of that is my winter seasonal social media pack, which I want you to have now. I'll be honest, it does come with a little bit of a cost because frankly, it's a lot of work to put together. But here's how I've set the pricing structure. The pack costs $17.99, but if you become a $4 per month hybrid Hero Patreon member, you get that pack included.

00:01:56:13 - 00:02:22:26
Nick Clason | Hybrid Ministry
So if the pack is meant to last a run of three months, $4 per month for you for three months is $12, and you get a $5 off on that pack as well. As we are trying to hit a goal this month only where we make by next week's episode. As this drops that we make 25 new members in the Hybrid Heroes Patreon tier, and if we hit that to everyone involved in the community.

00:02:22:26 - 00:02:44:12
Nick Clason | Hybrid Ministry
So if you help, or if you know someone and you share a link we will offer, I will offer a free coaching call on social media to everyone who is a part of my Hybrid Heroes paid tier member. I will help map out your strategy for you. But here's the truth I've been leading a youth ministry leader cohort.

00:02:44:14 - 00:03:05:03
Nick Clason | Hybrid Ministry
Hybrid heroes. Deep dive kind of on why hybrid ministry, why it's important, how to keep it going. And what I realize is that this is all about behavior modification. It's not about tips and tactics. Like, you guys know what you need to know, right? And there may be some areas and some tools that I can tell you about that will help you.

00:03:05:05 - 00:03:26:29
Nick Clason | Hybrid Ministry
But at the end of the day, it comes down to time management and prioritization. And those are boring. Those aren't as sexy as viral reels and viral memes. I mean, the fact is, like one of the girls in our hybrid hero deep dive cohort, she had a real that had 21.2 thousand views not too long ago. Like she clearly knows what she's doing.

00:03:26:29 - 00:03:56:15
Nick Clason | Hybrid Ministry
She doesn't need me. What we all realize we need is that when life gets busy, when the calendar gets overwhelming, social media is the first thing to drop. And so my pack will help you not drop it. If you have something that is done for you or mapped out for you. And as I displayed in my Winter Seasonal Social Media Pack Vlog Style Challenge eight post challenge video that is linked right here.

00:03:56:15 - 00:04:17:20
Nick Clason | Hybrid Ministry
Top screen. You can get it done in less than 20 minutes per week if you post all eight types. And I'm only asking you to post 3 to 5 times. So actually you can get it done in anywhere from 5 to 7 minutes per week done for you. It's also custom. It's got everything that you need and it's got a calendar that will last you December, January and February.

00:04:17:20 - 00:04:43:07
Nick Clason | Hybrid Ministry
And then if you're a $4 a month member in March, that when that, spring pack will drop and boom, you got three more months of seasonal social media and you're just following my hybrid strategy, which also link down. Below is my episode on how following this strategy helped us to x our growth. In addition to that, you'll get all of the freebies and all the things over on my Patreon and my Patreon store.

00:04:43:09 - 00:05:06:03
Nick Clason | Hybrid Ministry
My exclusive interview where I sat down with Jim, and Collider's Josh Bullman talking about the value of allowing students to disagree. That dropped a couple of weeks ago. So, you know you're going to get access to that, as well as, checklists and parent, communication guides and all sorts of things. Like I went in to doing 100, hoping to just vlog it out and map it out.

00:05:06:03 - 00:05:35:24
Nick Clason | Hybrid Ministry
And what I realized was I got sucked into the vortex and we all get sucked into where things get busy. And I saw old friends and I didn't have time to create content. But my pack back home from my youth ministry, my pack helped carry through the types of posts and gave me something to continue to post while I was able to soak in all of the info and all of the goodies from the do I am 100 conference, and I also got this shirt out of it.

00:05:35:24 - 00:06:03:26
Nick Clason | Hybrid Ministry
Actually, this one didn't come from the conference. This one came from Gold Member week. Hey, speaking of that, vlog style video, check this out. Here's what I learned. During that week. Imagine it's six minutes per week. Have your entire social media strategy done for you. I mean, think about it like three months of youth ministry content for just $0.23 a then some weeks it takes me seven, other weeks it takes me five.

00:06:04:03 - 00:06:25:26
Nick Clason | Hybrid Ministry
But the point is, and especially at the end of this, as I was sitting in my youth ministry leader cohort, everyone said time management and scheduling was the issue with staying consistent on social. So my recommendation would be take my pack, let it be the the basics of what you do. And if you do get busy, if something else comes up, you have something to fall back on.

00:06:26:01 - 00:06:45:01
Nick Clason | Hybrid Ministry
And then when you do have the creative energy to create something more custom and more elaborate, scrap one of mine and put one of your own in there. But mine will at least keep you moving in. So if you want to let your weeks be like that, where when it gets busy, you still have something that's running on autopilot for you.

00:06:45:07 - 00:07:07:23
Nick Clason | Hybrid Ministry
For social media, my winter seasonal social media pack is the key to that, and it's a great gift for you on Christmas morning. And if you consider joining, you can help get us to the finish line. Progress bar is here on screen so that you can see how many paid Hybrid Hero members we've gotten over this last month as we push towards January to that 25 goal.

00:07:07:23 - 00:07:23:21
Nick Clason | Hybrid Ministry
So that you can unlock that free coaching opportunity. But hey my friends, hope you've had a great episode. I thank you for being here with us. And until next time. And as always, don't forget stay hybrid. Merry Christmas and we'll see you in 2026.

Episode 180: Josh Boldman Taught Me THIS About Small Groups… - DYM 100 Challenge Pt 2

Nick Clason — Thu, 18 Dec 2025 05:00:00 -0600

I didn't think this breakout session would have such an influence on me, but it surprisingly did!
And I even got an exclusive interview with the workshop teacher to deep-dive into it!

Plus, free coaching is still on the line for those who join Patreon before the month ends!

BECOME A HYBRID HERO
https://www.patreon.com/hybridministry

❄️ WINTER SOCIAL MEDIA PACK
https://www.patreon.com/posts/winter-seasonal-144943791?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/180

30 CONNECTION IDEAS
https://www.patreon.com/posts/30-small-group-141961735?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

EXCLUSIVE INTERVIEW
https://www.patreon.com/posts/exclusive-josh-144080714?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 DYM100 Thing 1
00:28 DYM100 is the Best!
01:42 Programming Shift
05:46 The Key to Social Media in 2026
06:35 December Patreon Challenge

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TRANSCRIPT
00:00:00:00 - 00:00:40:10
Nick Clason | Hybrid Ministry
Regardless of where each individual question takes them. It's this bigger picture of having students being able to ask questions is actually really, really, really healthy. That line alone, plus this llama t shirt was worth the cost of the entire trip. Welcome, everybody to the Hybrid Ministry show. What's up everybody? Welcome back to another episode of the Hybrid Ministry shown in this episode, I'm detailing and outlining the three takeaways that I had from the do I am 100 conference in the last episode linked right here, we talked about programing and adding sounds and sound effects and just making our introduction a little bit more lively.

00:00:40:10 - 00:01:07:14
Nick Clason | Hybrid Ministry
And what I saw and learned and took away from the D and 100 conference. And in this one, I'm gonna talk about a surprise breakout session that I did not expect. Now, here's the thing. Full disclosure, right? Like when I choose breakouts at a conference, more often than not, I'm choosing it based on the person. And so me and my friend Josh Bowman, like, I saw he was on the thing on the docket to lead a breakout.

00:01:07:14 - 00:01:30:13
Nick Clason | Hybrid Ministry
And I just thought to myself, I just like this guy. I know what he's going to do is going to be good. I'm going to go support him. I would not say that the topic listed on the breakout was what interested me. What interested me was the author of the breakout, not the actual content of the breakout. Now, to be clear, I didn't disagree with the content of the breakout.

00:01:30:13 - 00:02:00:02
Nick Clason | Hybrid Ministry
It was essentially like how to make space for students to be able to disagree in your youth ministry. And I was like, okay, great. Like I love that. Like I'm here for that. And I think that that's a great topic. But his breakout was absolutely game changing. And like, I was shocked at not only how much I did agree, but some of the stuff he did that made me really think and wrestle with, oh man, like I'm not doing some of these things.

00:02:00:02 - 00:02:22:23
Nick Clason | Hybrid Ministry
And so I came back from the conference and I was debriefing, and I was downloading, and I thought to myself, like, that might be my biggest takeaway from the entire conference is how to do a better job of creating space for students to disagree. And now, as this episode drops middle of December, most of us have wrapped up our our fall semester of programing.

00:02:22:23 - 00:02:48:11
Nick Clason | Hybrid Ministry
We got Christmas services on the horizon and, then maybe a week off after Christmas and then we're back for the New year. And this is the perfect time to break something and to add something in. And so I actually got the chance to sit down and have an exclusive conversation with Josh, who, gave the premise for his breakout of why students need to be able to have the space to disagree.

00:02:48:14 - 00:03:07:24
Nick Clason | Hybrid Ministry
And then I ask some of the how questions, like, how do you go about instituting this change? How do you handle senior pastors? How do you handle leaders? Go ahead, take a listen in this clip. At first they were really skeptical. And we we, you know, we started like, preparing them like weeks out that this was this was coming.

00:03:07:26 - 00:03:35:02
Nick Clason | Hybrid Ministry
And always, you know, the small group leader is the one that has the questions. So like, really worst case scenario, they can skip it. It was kind of like, you know, like, so that's always like, how did it go? It was great. How did I because we didn't we didn't but we would always like we we started I mean, even in like some, some leader meetings or stuff, doing some kind of, some role playing type stuff where it was like, okay, hey, last week, you know, you all, we're here for last week's teaching.

00:03:35:02 - 00:04:13:21
Nick Clason | Hybrid Ministry
Let's imagine this was the question and somebody throw me, you throw out a couple things that maybe you think a student might have said. And it was really funny because, at first, even they were like, skittish with because they were in that moment, they were like, you want you want me to point out something you think a student would disagree with that you said, so we're going to try and figure out how to institute this better in our space to help give leaders, the comfort and the confidence to lean in and start asking some of these questions about what students might disagree with and hopefully stop trying to give students the quote, right

00:04:13:21 - 00:04:44:20
Nick Clason | Hybrid Ministry
answer and start giving students the space to genuinely question and think and maybe even in some cases, disagree. You know, a couple weeks before I went to the do I am 100 conference, my church hosted a thing called the Cross Creek Collective, and I was actually on stage for it. And during that week, while I was in the middle of the busiest week of probably my year on staff, I decided I wanted to put my seasonal social media pack to the test.

00:04:44:28 - 00:05:17:18
Nick Clason | Hybrid Ministry
And at the end of the week, this is what I discovered. Imagine it's six minutes per week. Have your entire social media strategy done for you. I mean, think about it like three months of youth ministry content for just $0.23 a minute. Some weeks it takes me seven, other weeks it takes me five. But the point is, and especially at the end of this, as I was sitting in my youth ministry leader cohort, everyone said time management and scheduling was the issue with staying consistent on social.

00:05:17:18 - 00:05:34:21
Nick Clason | Hybrid Ministry
So my recommendation would be take my pack, let it be the the basics of what you do. And if you do get busy, if something else comes up, you have something to fall back on. And then when you do have the creative energy to create something more custom and more elaborate, scrap one of mine and put one of your own in there.

00:05:34:21 - 00:05:59:11
Nick Clason | Hybrid Ministry
But mine will at least keep you moving in the right direction. So the entire conversation with Josh Pullman is now over on my Patreon, as well as my winter seasonal social media pack. You can jump in for a week free trial to listen to the Boardman episode and to maybe, explore what the winter seasonal social media pack, how it could serve you in your ministry.

00:05:59:11 - 00:06:38:16
Nick Clason | Hybrid Ministry
But here's the fact you can't ignore social media any longer, and you need something that you can rely on when you get busy. And that's exactly what my pack is going to do. And we are moving towards trying to add 25 new free hybrid Hero members progress bars right here on the screen as of the editing date. And if we hit 25 members by the end of December, the beginning of January, then every single person who has a $4 per month Hybrid Hero member, they're going to get an exclusive free coaching call from me, included as a part of their $4 per month.

00:06:38:16 - 00:07:02:02
Nick Clason | Hybrid Ministry
It is such a great deal. $4 per month gets you a bonus episode, gets you all the freebies on my store, gives you all the paid things on my store, and now gets you a free coaching call $4 a month. That's all it is. It's less genuinely than a cup of coffee. And next week this episode is going to drop on Christmas Day.

00:07:02:02 - 00:07:13:27
Nick Clason | Hybrid Ministry
So if you're listening live, you'll see it in your feed on Christmas Day. If not, it's going to be linked right here on screen so you can watch that one. But until next time, and as always my friends, don't forget stay hybrid.

Episode 179: FREE Christmas Party Surprise! - DYM 100 Challenge Pt 1

Nick Clason — Thu, 11 Dec 2025 05:00:00 -0600

SHOCKING!
In this episode I explore an area of adjustment I did NOT anticipate!

In this series, "The DYM100 Roundtables Summary" Series I explore the 3 areas that challenged me from the DYM100 Roundtables!

Plus, welcome to the December Patreon Challenge!
Become a Hybrid Hero ($4/month), help us get to 25 new members, and get a FREE Coaching call in 2026!

🦸 BECOME A HYBRID HERO
https://www.patreon.com/hybridministry

❄️ WINTER SOCIAL MEDIA PACK
https://www.patreon.com/posts/winter-seasonal-144943791?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/179

FREE CHRISTMAS PARTY!
https://www.patreon.com/posts/free-christmas-143594518?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

FREE SOUNDBOARD
https://crowdcontrolgames.com/products/gameshow-soundboard?_pos=1&_psq=sound&_ss=e&_v=1.0

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

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🕰️TIMECODES
00:00 DYM100 Thing 1
00:28 DYM100 is the Best!
01:42 Programming Shift
05:46 The Key to Social Media in 2026
06:35 December Patreon Challenge

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TRANSCRIPT
00:00:00:00 - 00:00:26:21
Nick Clason | Hybrid Ministry
I went to the DYM 100 round tables with this goal to find three things to work on and fix in my youth ministry. And today I am sharing with you the first one. Spoiler alert is not the one that I expected. Plus, stick around to the end of the episode because I am giving away a free Christmas party run sheet, complete with the resources and everything you need so you can grab that down bel

00:00:26:29 - 00:00:33:19
Nick Clason | Hybrid Ministry
Link in the description, which will go into detail and explain at the end of this episode. Welcome everybody to the Hybrid Ministry show.

00:00:33:19 - 00:00:44:10
Nick Clason | Hybrid Ministry
So I went to the do I am 100 conference where I got this notebook and of course this llama t shirt, which, you know what? When else are you going to need to get a llama t shirt?

00:00:44:10 - 00:01:16:21
Nick Clason | Hybrid Ministry
You're wearing it after the Darwin 100 conference, with the goal of coming away with three takeaways, and I was going to vlog it and take videos and explain my process. But man, if you've ever been to one of these events like you know that like you just get sucked into the vortex of friendship and community and conversations. And so I only took like 20 videos and like half of them are like receipt uploads or like videos of the van rental to make sure that they weren't going to scam me afterwards.

00:01:16:26 - 00:01:40:18
Nick Clason | Hybrid Ministry
But in these next three episodes, I'm going to talk about not only things that you can use and learn and take away for, like your December Christmas parties, but also things that I and our youth ministry team are going to be thinking about on into the future of 2026 and how we do youth ministry. I also have some freebies and some stuff, going along and that I'm going to be giving away.

00:01:40:18 - 00:02:02:09
Nick Clason | Hybrid Ministry
So pay attention to the link down in the description for all of these next couple episodes. But in this episode we're going to be looking at, and the thing that I took away was programing. Okay. And like in the room, if you've ever been to a do I am 100 event, it is hosted by Doug Fields and Josh Griffin, who are both the masters at programing.

00:02:02:09 - 00:02:21:08
Nick Clason | Hybrid Ministry
Like to the point that like I think we had we had one session with worship and it was like a special kind of like unplug, more like chapel and like spiritually charged, focused, kind of like session, but otherwise every other kind of like element within the room was done without any sort of worship or without any sort of band.

00:02:21:16 - 00:02:46:06
Nick Clason | Hybrid Ministry
But you never felt like something was missing. Like it was an amazingly programed event. And like, I have taken pride in my own programing to the point that I have my own Patreon show every single week detailing our youth ministry programing, detailing the creativity that we're trying to do. And in a lot of ways, my 9 to 10 different damn conferences that I've been to over the years have helped shape this.

00:02:46:06 - 00:03:05:04
Nick Clason | Hybrid Ministry
Like, I've taken a lot of my programing strategy and like things that matter to me from my experience at and under a do, I am conference. But in this event, I brought the rest of my team and one of my guys, his name is Ben. Ben is in charge of programing at our church and he took things that I have.

00:03:05:06 - 00:03:38:25
Nick Clason | Hybrid Ministry
Seen and noticed at conferences before in the past. But he's like, we need to implement that to the point he's like, we're going to make that happen. And those things were like the sound effects included and the music that were both happening simultaneous while any event was happening. Well, announcements. Well, funny bits. While different games like all these things all happening, all with different sound effects or different, music tracks being done in the background, like the sound effects, the booth and the, the stage, the, the, the energy that was happening between the two.

00:03:38:25 - 00:03:55:19
Nick Clason | Hybrid Ministry
He was like, we need to find a way to do that. And that's that's the takeaway that surprised me because I've seen this before and I thought, there's no way our booth can pull it off or it's going to be too distracting. Or maybe we're trying too hard, but Ben, Ben's like, no, we can do this and we're going to pull this off.

00:03:55:19 - 00:04:13:13
Nick Clason | Hybrid Ministry
So if you didn't know, I found a link down below, from Crowd Control Games. They have a free, like, audio interface. So all you got to do is load in sound effects or sound bites. You can get them off of, like, YouTube or like a website, like Motion Array, and you can upload those different sound effects.

00:04:13:13 - 00:04:31:21
Nick Clason | Hybrid Ministry
And so we're going to try those things. And if you head down below, link down below is a completely free Christmas guide. It's actually from an episode linked right here, the top screen, with my friend Eric with the K, who also fun fact was a roommate and a table member at my table that I was leading the, church foyer.

00:04:31:22 - 00:04:51:25
Nick Clason | Hybrid Ministry
Carpet stains. But we did this episode years ago, and, I, I'm putting a little bit of a 2025 spin and refresh on it. And so there's a brand new, completely new game. That should be on the game either now or in the near future. But that's completely for free for you. Those of you that are either free or paid members over on my Patreon.

00:04:51:25 - 00:05:17:18
Nick Clason | Hybrid Ministry
So you can, become a free paid member and get that complete Christmas run sheet. If you haven't already had your Christmas party yet, but you can now include. And I'm going to challenge myself in our ministry to include more sound effects and really like part of what made the conference so engaging and so entertaining was the synchronicity between the upfront people, Griffin and Doug Fields, and the booth.

00:05:17:21 - 00:05:38:08
Nick Clason | Hybrid Ministry
Right. And so shout out to to them. And so my friend, my coworker Ben was back there and he was asking all the questions and stuff like that. And then sitting in the the Airbnb with my friend Eric later, he's like, look, you can use this thing from crowd control games, with sound effects. And so we're going to download these and we're going to start using them.

00:05:38:08 - 00:06:05:23
Nick Clason | Hybrid Ministry
And I think it can just bring about another layer of liveliness and fun and creativity, which is already something that we're trying to do over on our Patreon. So that free Christmas party is linked down below in the show. Imagine it's six minutes per week. Have your entire social media strategy done for you. I mean, think about it like three months of youth ministry content for just $0.23 a minute.

00:06:05:26 - 00:06:26:14
Nick Clason | Hybrid Ministry
Some weeks it takes me seven, other weeks it takes me five. But the point is, and especially at the end of this, as I was sitting in my youth ministry leader cohort, everyone said time management and scheduling was the issue with staying consistent on social. So my recommendation would be take my pack, let it be the the basics of what you do.

00:06:26:14 - 00:06:44:12
Nick Clason | Hybrid Ministry
And if you do get busy, if something else comes up, you have something to fall back on. And then when you do have the creative energy to create something more custom and more elaborate, scrap one of mine and put one of your own in there. But mine will at least keep you moving in. And hey, we're trying to welcome 25

00:06:44:12 - 00:06:49:11
Nick Clason | Hybrid Ministry
new paid hybrid heroes before January begins.

00:06:49:15 - 00:07:15:04
Nick Clason | Hybrid Ministry
And so if we hit that goal, if you help me accomplish that goal. So right now we are, like a handful of of those away, where you want to get 25 by the time January starts. If we hit that, I will offer free 30 minute social media audit and coaching session for every single person who has jumped in at the $4 per month membership tier.

00:07:15:11 - 00:07:41:10
Nick Clason | Hybrid Ministry
Listen, if you put that on your church's like professional or continuing development expense account, it's $48 for the year. It will help you with creativity and programing and all the freebies that I offer through my Patreon at any given time. Or if you don't have the church budget for it, it is, less than the cost of a Starbucks latte only one time a month if it comes out of your own personal budget.

00:07:41:10 - 00:08:11:17
Nick Clason | Hybrid Ministry
Either way is incredibly accessible. And the good news is my seasonal social media pack, which is available for everybody at the cost of $17.99, is available for those of you who are $4 a month, Hybrid Hero members is available to you included in the cost. And if we hit this 25, member benchmark, by the time January hits, I will extend a free coaching call to every single person who is in the Hybrid Heroes coaching level tier.

00:08:11:17 - 00:08:28:22
Nick Clason | Hybrid Ministry
And so hopefully that is something that is, helpful to you. And so we're going to try and infuse some of our programing now with some of these things I learned from from the denim conference, just observing the programing and some of the games that they put together and some of the chaos and some of the fun.

00:08:28:25 - 00:08:52:01
Nick Clason | Hybrid Ministry
But all of it was was changed with the audio and the sound effects and the playlists and the music choices. It was it was amazing. It was crazy. It was fun. And I want to try your hand at it and, hand the keys over to some of our students in the booth doing that. But in the next episode, I'm actually going to talk about a small group shift that I learned that, I'm passionate about.

00:08:52:03 - 00:09:12:18
Nick Clason | Hybrid Ministry
But the way that Josh Bulman in a workshop presented it absolutely changed the game. And I am sitting down with him for an exclusive interview that you are not going to want to miss. That episode is linked right here on screen. So my friends, go ahead and check that out. But until next time. And as always, don't forget stay hybrid.

Episode 175: The Calendar that Rules Them All! [Most Skip Step 1!]

Nick Clason — Thu, 13 Nov 2025 05:00:00 -0600

Struggling with youth ministry planning, church communications, or ministry calendars? In this episode of the Hybrid Ministry Podcast, learn the 5 levels to create the ultimate Youth Ministry Calendar that rules them all! Most skip Level 1—but stick around for the one strategy that fixes all your communication issues and grabs parents’ attention with tips, visuals, and free downloadable designs.

FREE CALENDAR TEMPLATE
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SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/175

Custom Curated Playlist
https://www.youtube.com/playlist?list=PLngXlSr64YaK80OxdNPbfrvTH_6cML8VB

Nucleus
https://www.nucleus.church

//BEST DYM RESOURCES
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//OPUS.PRO FOR AI SHORTS & REELS
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--------------
🕰️TIMECODES
00:00 At a Glance Calendars
00:44 Level 1 - Most Miss!
02:51 Level 2 - FREE Download
05:27 Level 3
06:58 Level 4 - An All Time Idea!
08:10 Level 5 - THIS RULES THEM ALL

--------------
TRANSCRIPT
00:00:00:07 - 00:00:24:17
00:00:00:00 - 00:00:34:14
Nick Clason | Hybrid Ministry
Have you been doing your planning and creation of your youth ministry calendars all wrong this whole time? Well, in today's episode, I'm going to share with you the five levels to create a solid youth ministry calendar, the one that will rule them all. While most don't make it past level one, you should stick around to the end of the video and see the whole thing because I reveal at the end the one trick that I've started adding to all of my calendars that it solves the communication problem once and for all.

00:00:34:16 - 00:01:06:25
Nick Clason | Hybrid Ministry
Oh, and plus there's a free calendar link down below in the YouTube video or the podcast description. Welcome everyone to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry Show. I am your host, Nicolas, and excited to be with you. As we're talking through the five levels of a youth ministry calendar creation. And the reason we're doing this because we're actually, and we actually are and have been in a playlist where we've been discussing different questions that I have come across on different youth pastor Facebook groups.

00:01:06:25 - 00:01:30:17
Nick Clason | Hybrid Ministry
And today, this one, I have, a question that says, hey everyone, I'm looking for examples of an at a glance calendar that highlight your major annual events. Pictures, please. You don't need to include spontaneous or smaller events, just the main ones that plan each year. And so we're going to be looking at what I have been passing out historically, and how we've tried to not only solve the communication problem, but it also helps with our, our visitors and all that sort of thing.

00:01:30:17 - 00:01:51:27
Nick Clason | Hybrid Ministry
So actually, there's a carefully curated playlist with all of those elements, calendar discussions and a welcome box that we have and communication issues linked right here. Tap the video. Go ahead and check it out on YouTube. But step number one is you need to have and this is the one that most skipped. But you need to have a reputable website okay.

00:01:51:28 - 00:02:17:08
Nick Clason | Hybrid Ministry
Because if you want a quote as this question says an at a glance calendar, then you need to have a website that is actually up to date that when people don't have the information that they need from your calendar, they know where they can go and what they should do. In fact, everyone in our student ministry knows and understands that like the calendar doesn't exist with this this piece of literature that they're bringing home.

00:02:17:08 - 00:02:43:03
Nick Clason | Hybrid Ministry
This is, again, as the question as this is high level, this is simply highlights. This isn't every single thing. I've seen calendars designed with every single thing, the entire calendar for the year. But like that, that is not what we pass out. And I'm going to share multiple different reasons why. But one of the reasons is because our website handles a lot of the rest of the stuff that is going to be needed in order to communicate that.

00:02:43:05 - 00:03:04:29
Nick Clason | Hybrid Ministry
So you need to make sure that you have a website that's actually like navigate. Well, that's decent. It's a decent guest experience and it's up to date. The second thing is you want something that's designed well. If you look at the one here on screen, this is one that we, are giving away. Link down below. The templated, the blank version.

00:03:05:01 - 00:03:29:13
Nick Clason | Hybrid Ministry
This is within our church's approved brand color palette and guides. So like, these are the student ministry colors within our church's color palette. So that's the first step of it. The second thing is like when I'm designing it, I typically choose a font or two that are like our fonts for the year. And then I'm just gonna be honest, like, icons are fun, but like, emojis are great.

00:03:29:13 - 00:03:50:09
Nick Clason | Hybrid Ministry
And I try to just like link an emoji to some of the different events that we have. And that does a great job for it. The other thing is, like you see off to the side, here's like I also try to create some sort of icon that goes with like this season. So for fall we've done like coffee cups or we've done football helmets for the summer, we've done suns.

00:03:50:09 - 00:04:11:18
Nick Clason | Hybrid Ministry
And we, you know, in the spring we've done flowers. And so it gets tricky, especially if you're trying to do different ones and you're like doing them year over year. But you'll see the one linked right here. And you can go ahead and get the templated version link down below in the description. But you want your design to be something that, like, feels a little bit familiar but doesn't feel identical because you don't want them to think I've already got this.

00:04:11:18 - 00:04:28:15
Nick Clason | Hybrid Ministry
Like they need to understand, like, no, this is a new one. Hey, quick break. Let me ask you a question. Are you still waking up every day? Is youth pastor scrambling to figure out what you need to post on your social media? Blurry dodgeball. Pick a video that your leader sent you that's a little bit pixelated, because iPhone still hasn't updated fully to RCS yet.

00:04:28:15 - 00:04:50:24
Nick Clason | Hybrid Ministry
You see, you don't need that kind of stress this fall. That's why I created these the fall seasonal social media pack for youth pastors. It is three months worth of done for you content done for you, paired with some customization so that you and your leaders and your students are the faces and the personalities on your student ministry Instagram, TikTok, and YouTube shorts feed.

00:04:50:29 - 00:05:10:25
Nick Clason | Hybrid Ministry
So here's the thing. You can grab my pack right now over on Patreon. And did you know that monthly hybrid here? A Patreon members who only pay $4 per month and get a bonus podcast? They get this pack completely for free. So if you do the math for three months worth of social media content, it's only $12 where the pack is 1799.

00:05:10:25 - 00:05:37:27
Nick Clason | Hybrid Ministry
Either way, it is a steal for you and it will take away the stress of posting. And you can grab that pack right now and start becoming a master at social media and hybrid ministry. In your youth ministry context, rooting for you as you are crushing it this fall in your student ministry. And another major thing that you're going to want to do here, which is level three, is you only want to include events that you, particularly and specifically choose.

00:05:37:27 - 00:06:00:21
Nick Clason | Hybrid Ministry
And want to highlight. You don't want to put every single thing on your calendar. No, no, you want things that you only want at a high level. And so the way to make it visually appealing, in my opinion, and in my book, and to make it small and concise, is to not overwhelm it with information, but to only make it things that are noteworthy for families to know.

00:06:00:21 - 00:06:23:26
Nick Clason | Hybrid Ministry
For example, we a lot of times say we meet every single Sunday. We meet every single Wednesday. However, these are ones you want to know about, and these are also ones that you want to know that we're not meeting because we meet every single week. But these in particular take note. We are not meeting. Additionally, and especially as it pertains to our spring calendar, we will post things about our, about our like winter weekend.

00:06:23:26 - 00:06:44:09
Nick Clason | Hybrid Ministry
And we'll also post, say, the dates for our summer camp communications already gone out for that. By the time this calendar gets in the hands of our students mid-year and like December. But this one is important that it just, you know, it gets on there because it's actually going to happen during this cycle, which I should say, for context, we produce three calendars per year.

00:06:44:09 - 00:07:05:20
Nick Clason | Hybrid Ministry
We produce a fall one, we produce a spring one, and then we also produce a summer one. And so in light of that, we're pumping out calendars three different times per year to get into the hands of students. The fourth level, and this I think, is, one of them, the most impressive, like, decisions that I ever stumbled into.

00:07:05:20 - 00:07:24:22
Nick Clason | Hybrid Ministry
I honestly can't even tell you how I stumbled into it. And I would say that this is the key. However, level five, is a new one that we've recently unlocked, and I think it's even better. But number four is we make this design and then we print this using like sticker mule. We print this on a magnet.

00:07:24:25 - 00:07:43:07
Nick Clason | Hybrid Ministry
Here's the psychology. Here's my thought behind it. Right. Everyone passes out a calendar for the year. There's the sports calendar. There's the academic calendar. And in a lot of cases, there's the youth group calendar. But what I want and maybe this is just my competitiveness, but like I want my calendar to be the thing holding on other calendars.

00:07:43:07 - 00:08:05:03
Nick Clason | Hybrid Ministry
Right. Like if you got your sports calendar, I want the youth calendar to be the thing that is keeping the sports calendar affixed to the fridge. That puts us on top of it. And they're probably going to choose sports over student ministry. But I just like to think in my own head, like, think about all of these calendars that are on magnets, that are on people's fridges, that are at the top of line, top of sight.

00:08:05:03 - 00:08:33:21
Nick Clason | Hybrid Ministry
And hopefully they're seeing, and remembering and keeping us again, top of mind. The fifth and final level, which I think is like the ultimate is, you'll see here. And you've probably noticed that we actually and this is helpful because of our website, we build our website and our calendar on our website, on the provider of, of nucleus, and on nucleus, what you can do is you can link in a dot ICS, which is an iCal calendar extension.

00:08:33:21 - 00:08:48:27
Nick Clason | Hybrid Ministry
So it's all you put in like your phone. But it's also like a shareable option out of like even a Google calendar. So we create just like a Google Calendar, we keep the Google Calendar up to date. That auto populates to our website, right? Which is like again, and I said, like, you want to make sure that your, your website is up to date.

00:08:48:27 - 00:09:09:00
Nick Clason | Hybrid Ministry
And if people land on your website, that's information is not on your your big calendar, your highlight calendar, your magnet calendar that they do end up on your website, they're able to obtain the information that they need and that they're looking for. But then we've created a QR code where they can simply subscribe to the calendar in their phones.

00:09:09:07 - 00:09:32:15
Nick Clason | Hybrid Ministry
And so this is, in my opinion, the penultimate, because this makes these, at a glance calendars great, but not the most crucial thing. I think a lot of youth pastors treat this calendars the most crucial thing. But what happens when students don't have access to it? What happens when they lose it? What happens when you give it to them and they accidentally set it down before they get it into the hands of their parents?

00:09:32:18 - 00:09:56:22
Nick Clason | Hybrid Ministry
If a parent can subscribe to our calendar, then they will never miss an event. They'll never miss an update. It will be populated onto the very device and onto the very app that they use to manage and control their entire life. Their calendar app. And what a better place than for your youth ministry and your church calendar to be on parents phones and on students phones.

00:09:56:22 - 00:10:18:01
Nick Clason | Hybrid Ministry
And so put a QR code, put some sort of link where they can go and they can subscribe to the events. And so all of the events are exactly where they're supposed to be and where you ultimately want them to be at the end of the day, remember, the goal of this is communication so that people know what's going on and that they then also hopefully choose to attend your church and your event in your youth group.

00:10:18:04 - 00:10:39:25
Nick Clason | Hybrid Ministry
The the goal and this is not a beautiful calendar. Hopefully we can help you create one. And once again link down below free in the in the podcast or YouTube description. But the goal is communication at its core. And so that fifth and final layer adding adding a QR code so that people and parents can, subscribe to your church and your youth ministry calendar.

00:10:40:01 - 00:10:54:15
Nick Clason | Hybrid Ministry
Such a game changer. Well, hey everyone, the next episode is linked right here on the screen as well as the subscribe button. If you found this episode helpful, a payment for this free calendar would be amazing. A like a subscribe and share it with a friend. But until next time. And as always, don't forget. Stay hybrid.

Episode 147: From No Budget to Pro - Summer Camp 2025 Photography & Videography Setup Guide

Nick Clason — Thu, 01 May 2025 05:00:00 -0500

Want pro-level camp content without a pro-level budget? In this episode, Nick Clason, of Hybrid Ministry, breaks down the exact gear, tips, and hacks you need to capture incredible summer camp photos and videos—even if you’re starting from scratch. Whether you’re using a phone, DSLR, or just your creativity, we’ll help you level up your visual game to create that momentum back at your church that camp deserves!

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SHOW NOTES
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https://www.hybridministry.xyz/147

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--------------
🕰️TIMECODES
00:00 Why Summer Camps Matter
01:14 Why Camp Videography & Photography Matter
03:16 Step #1 No Matter What
04:37 Easy Camp Media Strategy
06:25 Medium [& FREE!] Camp Media Strategy
11:11 Most Difficult [But Best] Camp Media Strategy

--------------
TRANSCRIPT
00;00;00;22 - 00;00;28;00
Nick Clason | Hybrid Ministry
So when I first started in youth ministry, I was like a mission trip guy. All about mission trips. Took my students on their first mission trip, charge them around $1,000, travel, lodging, all the things that you need to do pretty cheap for a mission trip, honestly. And then I was getting ready doing my budget and calendaring process for the next year, and I started thinking, like in the current context in which I was in all the same students, we're going to go back on the same mission trip.

00;00;28;03 - 00;00;56;09
Nick Clason | Hybrid Ministry
They're going to write support letters to all the same people. And I was like, it might be too soon. So decided to do a camp, stumbled into an amazing camp experience that we did and produced all by ourselves, trying to keep it dirt cheap and thus invented my love for summer camp at that point. Now, some of you have been all around summer camp, but what became so necessary was the need for amazing videography and amazing photography at summer camp.

00;00;56;09 - 00;01;21;05
Nick Clason | Hybrid Ministry
And so in this episode, I want to tell you how I stumbled into it, and I want to give you three ideas of how you can have amazing camp content that is going to help, reinforce and help your church get on board with your summer camp experience. Welcome, my friends, to the Hybrid Ministry Show. So the continuation of that story is I start going to camp, we start adding more and more students, and I'm at my business meeting.

00;01;21;05 - 00;01;42;01
Nick Clason | Hybrid Ministry
Give me a like, if you've ever had to go to a congregational business meeting. And I had a few naysayers who were like, this is an astronomical amount to spend for camp. What I felt like they may not have been taking into consideration is the fact that, like, I had to get approval to spend the entire amount of money, including the money that students were going to be paying into it.

00;01;42;01 - 00;02;02;13
Nick Clason | Hybrid Ministry
And so, like the total amount of money out of the budget was like five grand. But in totality, I was requesting something like $46,000 to be spent, but that included the $300 student registration, you know, or whatever it was. And so with those naysayers, I then was like, I need I need them to see why this is worth it.

00;02;02;13 - 00;02;23;03
Nick Clason | Hybrid Ministry
And I need them to get on board. And I need I want the church to support what the student ministry is doing. And so I went to my friend who was my roommate in college and I knew had a degree in like digital media. And I was like, bro, what do I need to pay you to come to camp and create amazing recap videos that are going to make people cry.

00;02;23;06 - 00;02;47;29
Nick Clason | Hybrid Ministry
And then, the very next Sunday, we were back at church and we shared like a testimony recap video that was like 12 minutes long. And some kids were like, I accepted Jesus at the altar the last night of camp. And I mean, I'm telling you, there was not a dry eye in the room. Camp media is an amazing tool to help your parents, your church, your pastor, your boss.

00;02;47;29 - 00;03;08;03
Nick Clason | Hybrid Ministry
See what's going on at camp. And in this video, I want to share with you an easy way to do it for basically free. I want to share with you a medium, difficulty level of doing it. And then I want to share with you a higher level of difficulty and perhaps the most expensive, but probably, as always, as you know, the more you pay, the better the product.

00;03;08;07 - 00;03;35;19
Nick Clason | Hybrid Ministry
Let's hop in. Welcome to this edition of How Do I Do? Camp media on the Hybrid Ministry show. So first and foremost, you want to have some sort of text message or, channel back to parents. Okay. So you can send them links to your videos, links to albums, links to photos, whatever it is that you take. And so, like I said, we're going to do an easy a medium and a higher level of difficulty in this episode.

00;03;35;19 - 00;03;59;07
Nick Clason | Hybrid Ministry
But first and foremost, philosophy, basically, no matter what level of difficulty you do, you need to have some sort of, channel back to parents. That's going to be your number one advocate, especially for the week while you're at camp. Now, once you return, if you have like a student take over Sunday or whatever, like you can you can implement some of these things that you've you've pulled together at camp and find a way to package them and show them to the rest of your congregation.

00;03;59;09 - 00;04;17;20
Nick Clason | Hybrid Ministry
But while you're at camp, if you want to have a buzz amongst your parents, you need to get it back into them. So, you can do some sort of text message group. You can do some sort of Facebook group. You can even post some of this stuff on your YouTube channel and then send the links to those in your Facebook group or in your text message group, or your parent email chain.

00;04;17;20 - 00;04;32;12
Nick Clason | Hybrid Ministry
Whatever it is, figure out what works best in your context, but have something easy and preferably something that you can use on your phone. So as soon as you get a link, you can copy the link, you can send it out and you do it all on your mobile device. You don't need to sit down at a computer and try and find a way to do it at camp.

00;04;32;12 - 00;05;00;20
Nick Clason | Hybrid Ministry
Now, how do you do easy videos at camp? Let's hop in. So the first way that you can do it is you can walk around with your camera, vertical based video, and you can, very simply, you can, auto cut those videos in an app like TikTok or in your Instagram Reels editor, and you can send out daily, shorts, daily TikToks, daily real type videos.

00;05;00;22 - 00;05;19;22
Nick Clason | Hybrid Ministry
And you can send the links to those in text groups or, in some sort of Facebook became post posts in Facebook. That's super easy. You or leader walk around vertical based video and all you need is clips of anywhere from 5 to 8 seconds. You don't need any longer because you're just going to overlay it with music and maybe some captions on screen and off you go.

00;05;19;27 - 00;05;38;23
Nick Clason | Hybrid Ministry
You want to keep those 60s or less. And so the quicker and shorter the videos. So if you have the wherewithal in your mind to walk around, play your camera out five seconds, eight seconds, seven seconds, nine seconds, three seconds and then stitch all those together in like an auto cut feature in TikTok. You're going to be going in and off to the races.

00;05;38;26 - 00;05;58;22
Nick Clason | Hybrid Ministry
Now. How do you easily, source photos? You tell your students, hey, send pictures on this hashtag, or if they're not going to post on like, Instagram, like that, send photos in this text group and this DM thread, whatever you choose to use some sort of, function to get those photos back to you, create a shared Google Photos album, whatever.

00;05;58;25 - 00;06;15;02
Nick Clason | Hybrid Ministry
Put all your pictures in here, and then you can crowdsource those, and you can create a slideshow at the end of the night. Or if you're at some sort of camp, like a, like a generate or a feud or a lift or something like that, where you don't have control over what ends up on screen, then you create albums and you send those out in Facebook groups to parents.

00;06;15;02 - 00;06;36;14
Nick Clason | Hybrid Ministry
That's the easiest, lowest hanging fruit. Okay, now what about medium? And this is honestly, this is a big step up and it's going to cost you next to nothing. Let's check it out. So genuinely I've done this before okay. And if you want to create daily recap videos again you have control of the screens. So daily recap videos that you can show in your sessions.

00;06;36;21 - 00;06;53;17
Nick Clason | Hybrid Ministry
Or if you don't have control of the screens at a minimum daily recap videos that you can post to YouTube. Let me show you how you can do it on Cap cut. All right, so if you're watching here on screen, this is what I did, a couple years ago, we didn't hire and have money, for a videographer.

00;06;53;17 - 00;07;13;23
Nick Clason | Hybrid Ministry
And so I would do daily recap videos in the cabin at night, throw my headphones on, and kids are all sleeping. And so I'm here on cap cut out, hit new project. And let's just do these, videos of my dog, okay? And so I would click, all the videos I want to add and I'd click add three.

00;07;13;25 - 00;07;40;14
Nick Clason | Hybrid Ministry
And here I am now and I can create some sort of video. So there's my dog and there's another video of my dog and there's another little video of my dog. Now, what you can do is you can add animations, and anything if you are doing like a free account, anything with like the little like pro features or things, there.

00;07;40;16 - 00;08;06;18
Nick Clason | Hybrid Ministry
Those don't use those. But if you find any of the ones like this one right here, that is free, okay, it'll come right in. And there you go. Boom off you go. And if you want to like add a text that says, you know, like day one recap. Put it right there and hope I'm exporting. Don't want to export quit.

00;08;06;21 - 00;08;25;29
Nick Clason | Hybrid Ministry
So there it is. Day one recap. Now I can edit this text click style. And once again you want to make sure you don't add a pro feature. So see those little corners right there. So this one's this one's free. Day one recap. Change the font. Find one that's not a pro font. And off we go.

00;08;26;02 - 00;08;47;15
Nick Clason | Hybrid Ministry
Right right there. All of these are not pro fonts. And so the main thing if you want to keep it free is that you don't add anything. Pro font. All right. Right here I can add some sort of transition. So here's a transition that's not that is pro don't remind me again. I might not. Oh here's one pull in.

00;08;47;17 - 00;09;15;22
Nick Clason | Hybrid Ministry
Okay. And there we go. And I go all the way through at the end. I can also add things like, stickers. I can add text to audio, and I can add music. And that's what I do when I add some audio. And so if I want to go to some sounds and find something like this one here, that's not, that's not, pro.

00;09;15;24 - 00;09;41;03
Nick Clason | Hybrid Ministry
Now I got a video and then I hit export. And we are off to the races. And you'll see here on screen, if you're watching, you can see the finalized video of my dog. It's beautiful. Who doesn't love it? This would take me about an hour after lights out, but I want to let you know that it is completely free, so after you've done your capture video, what if you want photos?

00;09;41;08 - 00;10;01;00
Nick Clason | Hybrid Ministry
Well, what if you took a leader, not someone who's have an elite? A small group would be a cabin leader, and they're just a dedicated photographer. You're only cost in that. Give them a cell phone. Have them take it on an iPhone. Google pixel, a nice phone. You're only cost in. That is your perhaps payment of their registration fee.

00;10;01;00 - 00;10;25;24
Nick Clason | Hybrid Ministry
Unless, of course, you're charging your leaders to go, in which case you're good and you say, hey, listen, your only job is take photos and send these daily recaps back home to parents, and you give them that job. And so all week, their entire sole focus using just their cell phone is to take good photos. And so then with your daily recaps and your lidar photos, you can, bring those back and you can present those to your church.

00;10;25;24 - 00;10;42;23
Nick Clason | Hybrid Ministry
Now, the last little bit in this is if you want and studio, link down below. You can grab some Bluetooth microphones. You can also take some video on your cell phone, just like I showed you. Stitch it together and cap cut. But you can take students testimonies and tell them, hey, what, what stood out to you?

00;10;42;23 - 00;11;00;17
Nick Clason | Hybrid Ministry
How to God move in your life this week? Like all that type of stuff? And you can create a recap testimony video and you can show that on screen the quality is great. You saw the export quality was like 1080p. You can export it even up to 4K, and you can shoot it in 4K on your camera if it if it's able to handle it.

00;11;00;20 - 00;11;20;05
Nick Clason | Hybrid Ministry
And then you can show that on a screen. You can also post that to something like YouTube and then share it in your Facebook group. But what about the best and probably most expensive? Well, let's dive in. Your final your best is you want those daily recap videos. You want that final big testimony video. Your best bang.

00;11;20;07 - 00;11;38;22
Nick Clason | Hybrid Ministry
Like, not bang for your buck, right? This is going to cost you money, but you hire a videographer. Maybe you're church or something. Maybe you know someone, but you bring someone in, they bring all their own gear and they, follow students around. They capture footage, and their entire job is to create daily recap videos for you on the big screen at night.

00;11;38;22 - 00;11;59;02
Nick Clason | Hybrid Ministry
If you have control of that, or post them to YouTube and then create that testimony video. And if you can hire that same person, or maybe hire a second person to take photos on a good camera that they have, that's going to be your highest barrier to entry. You're probably going to have to a pay for them to go to camp, be pay for their lodging and all that stuff.

00;11;59;05 - 00;12;18;11
Nick Clason | Hybrid Ministry
So let's say that's anywhere from 3 to $400, and then you're going to pay them a fee, 800 bucks, 1500 bucks. It is expensive. But if you have the budget, I'm just telling you like it does end up being worth it and you end up with much higher quality footage. And what you can do on your phone and much higher caliber photos.

00;12;18;11 - 00;12;44;14
Nick Clason | Hybrid Ministry
Now, if you're like, bro, I can't even get anywhere near that, then that medium range won't for you. As long as you're willing to put the work in. As long as you're willing to use cap cut, you can do it for very cheap and frankly, very free. And still get a very, very good result. Now, listen, your camp experience is very important, and students lives are often marked and changed at camp.

00;12;44;16 - 00;13;12;22
Nick Clason | Hybrid Ministry
And what's also very important is that your people back home support you. Your parents know what's going on, and they can advocate and create a buzz around your student ministry. So don't fumble the bag. This summer on creating amazing camp media and amazing camp content. I'm rooting for you, have an amazing camp and crush it with a digital media this summer so that your church can get on board and support what your student ministry has going on.

00;13;12;29 - 00;13;16;25
Nick Clason | Hybrid Ministry
Thanks for being here. We'll talk next time and don't forget to stay hybrid.

Episode 141: How I Plan Events with Kaylen Adams

Nick Clason — Thu, 20 Mar 2025 05:00:00 -0500

This episode of the Hybrid Ministry Show kicks off the "How I..." playlist with a deep dive into event planning with guest Kaylen Adams, an expert in coordination and logistics. Kaylen shares her step-by-step approach to organizing youth ministry events, covering everything from volunteer recruitment and communication to detailed schedules and contingency planning. Whether you're a youth pastor who struggles with organization or looking to refine your event strategy, this conversation is packed with practical insights to help you run seamless, high-impact events.

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🕰️TIMECODES
00:00 How I Plan Events like a Pro!
01:10 Kaylen, who are you?
05:06 What Lanes did you own?
07:03 How can you help someone think?
08:07 How did you communicate?
11:54 How did you determine call times?
16:30 How do you recruit for an event?
20:05 How many jobs do you give a leader?
21:24 How do you calculate for food?
24:21 What Else?
26:28 What if my church doesn't do all that?
28:34 Keep People's Personalities in Mind

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TRANSCRIPT
00:00:00:00 - 00:00:25:00
Nick Clason | Hybrid Ministry
For what is up everybody? Today I am going to introduce you and have you in for a treat, because I am going to be interviewing one of my friends and coworkers, Kaylen Adams, who's fantastic at event planning. This is going to be the start of a new little playlist series on my podcast, and here on YouTube, where I am going to introduce you to some of the people that I know who do things the best in youth ministry and particular lanes.

00:00:25:00 - 00:00:46:05
Nick Clason | Hybrid Ministry
And Kaylen is the queen of event coordination and event management. Not only is she like, really fun and have a really good mind, but she is fantastic at getting volunteers, recruiting them. And when a volunteer comes in just feeling like they know exactly what to do. And you will. If you implement these things, you will look like a rock star.

00:00:46:09 - 00:01:04:05
Nick Clason | Hybrid Ministry
So if you're a typical youth worker who's not very organized, this episode is for you because it will help you and if you think that all hope is lost on you, then this is a great, podcast to send to a volunteer or a high level admin who might step in and help you with some of the logistical things, but you are in for a treat regardless.

00:01:04:10 - 00:01:31:06
Nick Clason | Hybrid Ministry
With my interview today with my friend and coworker Kaylen Adams. What's up everyone? Here we are. I am with Kaylen Adams. Which yes, you don't even find that on your name on here because that's how that's how new this is. So it is formerly known as Maltais, not hyphenated. Straight up Adams. Which means you just got married and,

00:01:31:08 - 00:01:52:02
Nick Clason | Hybrid Ministry
And you might not know Kaylen, but I know Kaylen. I worked with Kaylen. Worked in the past tense. We are still on staff together, but she has switched departments, so now she's in the kids department. And the reason I ask Kaylen on here is, what was it last weekend? Two weekends ago, we had our high school weekend.

00:01:52:02 - 00:02:14:01
Nick Clason | Hybrid Ministry
And you still worked with me then, and, oh, my gosh, Kaylen crushed it. Like, you guys don't have any idea. And as she was, like, literally crushing every, like, logistical and administrative detail of the weekend, in the back of my mind, I was like, we got to get Kaylen on so I can ask her, how do you plan for these big events?

00:02:14:01 - 00:02:38:10
Nick Clason | Hybrid Ministry
So why don't you give us just kind of a quick overview? Kaylen, first of all, like a 20 or 30 second like synopsis of who you are, how we ended up working together. But then, like, what did you oversee, at these events? Like what particular? Like lanes and areas and avenues. And then I just think what you did is such a helpful tool to many of the youth passers that I've ever seen or worked with. And so I just think this would be helpful to get out, you know, to people. Yeah. Yeah.

00:02:38:10 - 00:03:02:13
Kaylen Adams
So we've started working together because I, I went to college at the University of Wyoming and I got a degree in human resources management and entrepreneurship with minors in hospitality anthropology. There you go. So so that was. Yeah. Yeah. And so I did that.

00:03:02:13 - 00:03:29:13
Kaylen Adams
Fell in love with ministry there. And then around like my senior year, I learned the opportunity to do a residency in Texas, which I hate sweating. So my family was like, I was like, I think because I love Jesus, I don't know. So I applied and I ended up getting hired in January. And so after I graduated, I moved to Texas, and I did a residency at Cross Creek Church and guest services.

00:03:29:15 - 00:03:50:22
Kaylen Adams
But I love that, like ministerial aspect. And I still was kind of doing some of more of that support ministry with it. So needed and very, very special. Big shout out to everybody in support ministries. And so that's when I transitioned into students and I kind of brought a lot of my guest services and undergrad knowledge, which infuse that into what I was doing.

00:03:50:22 - 00:04:08:00
Nick Clason | Hybrid Ministry
And students. Yeah. So then like for the first little bit, I remember you're like, I don't really know exactly what you guys want me to do. And we were like, just keep doing like, I mean, like, you guys don't understand. Like, Kaylen was just she just knew what to do. Like, even if she didn't know what to do, she pretend like she knew what to do.

00:04:08:00 - 00:04:30:06
Nick Clason | Hybrid Ministry
And it seemed like she's known what she she's doing. But it was this last high school weekend where, like, you were pulling out, like, spreadsheets and folders and instructions and, even, like, I remember distinctly I was talking with you about our t shirt order number, and, like, our student registration was, like, lower than anticipated. And you were like, no, we're going to need this many t shirts.

00:04:30:06 - 00:04:50:20
Nick Clason | Hybrid Ministry
And I was like, why? And you're like, because of all of our volunteers. And I was like, do you really like, do you really think that? And your confidence, you're like, absolutely. And you were right, by the way. So what like lanes did you let's talk about specifically our high school weekend, which for those of you who don't know the context, it's like a D now without the spending the night element.

00:04:50:22 - 00:05:10:02
Nick Clason | Hybrid Ministry
So it's like two days on campus. Yeah. Like Friday night, Saturday until like 3:00. And so it's probably like our second biggest event next to, like, a thing like summer camp, right? So yeah, in that event, what particularly did you own, like, what were those areas? And I just want to ask you kind of pepper you questions.

00:05:10:02 - 00:05:33:02
Kaylen Adams
Yeah. In that in those arenas. Well so this was we originally had one winter we to middle school and high school. Was it split into middle school night high school. Well for middle school night Darren, the student pastor at Rush Creek pitched and I met my boss, so he. Yeah. So he did a lot of the the directional things for that division.

00:05:33:02 - 00:05:56:21
Kaylen Adams
And then programing. And I took everything else and like, did the logistics of the event planned it all. So by the time high school weekend came around, because I wasn't middle school night, so I didn't play a part at all, which is relevant because when we played high school night, we did a lot of the same stuff. We just like copy and paste a lot of the stuff that worked and made it a little more, for high school and that middle school.

00:05:56:23 - 00:06:20:20
Kaylen Adams
Oh yeah. And then we had known, like, what worked and what didn't. So we're check in by the time we got to high school again. Yeah, that's good. But yeah, by the time we got there, Nick you did programing. So like everything that you were sitting in a session and watching and experiencing. Nick was all in of planning and talking to the people, like worship people and yeah, yeah, I did everything outside of that.

00:06:20:22 - 00:06:44:20
Kaylen Adams
So and how we move through the timelines, you know, when were kids eating, where were they going to be, what activities were they going to be doing. And then we had food making sure we had enough food, making sure. Yeah, we had t shirts. And there they were out and that, you know, we gave away a little like pin to all of our students, like, you made sure that that was where it needed to get and left, you know, passing out our note sheets and pens.

00:06:44:20 - 00:07:08:09
Nick Clason | Hybrid Ministry
And, I mean, you just you thought of like, every detail. So, like, I know your background helps you with that, but like, imagine you're talking to someone who's not as organized as you like. So you come by that naturally, which is what was just like a marvel to behold. But like what? What would you tell someone? Or how would you encourage someone to think if they're like planning something like that?

00:07:08:09 - 00:07:29:11
Nick Clason | Hybrid Ministry
Like what? What's the way that you help us get inside your brain for some of the logistics?

Kaylen Adams
Well, when you're planning an event, yes, for a job, for ministry, ever. You write down all of your ideas like, no one is like, I'm just taking this all right here. I will accept it later. It's going to be there like you always write it down.

00:07:29:11 - 00:07:54:20
Kaylen Adams
You make it through for you. And I just thought, you know, would probably be really helpful for a volunteers to see that map. Like, I don't know why I would keep it from them. They should know, like how we got from point A to point B, because by the time we're at point B and we're doing the thing, they deeply understand what they're doing and not only do what I'm telling them to do, they can actually take initiative and do the things that I missed.

00:07:54:22 - 00:08:13:05
Kaylen Adams
Yeah. And so that's a huge part of it is just like, if I were a volunteer, what would I want to know? So I could do my job? Well, I feel good about it. Yeah. So then how how did you go about communicating? Like, did you have a meeting? Did you send them a text? Did you send them an email?

00:08:13:05 - 00:08:31:03
Nick Clason | Hybrid Ministry
Like what? Because that's probably, I would imagine, a lot of stuff. And I think again, most youth pastors are like, I don't either have the time or be want to overwhelm my volunteers, or maybe see just another reason I didn't actually write it down. It is all in my head. So, I mean, I would say probably for all of us.

00:08:31:06 - 00:08:55:12
Kaylen Adams
Step one is get it out of your head onto paper somehow. And then two, how did you communicate it? Yeah. So I communicated a couple different ways. So the only time that I was texting volunteers instructions or anything was a, when I was recruiting them. Okay. I never sent them like, all the information they needed individually because I needed them all to be kind of in one part.

00:08:55:12 - 00:09:16:24
Kaylen Adams
So I knew who was getting one information and it always the same. Yeah. If I ever was giving instructions, it was in a group chat or a group of people that had a specialized role. Those came last minute. They weren't actually accounted for. Next time we did an event, I probably would account for them in advance. So I'm not texting information because for the smaller like you're saying, the.

00:09:17:01 - 00:09:51:02
Kaylen Adams
Yeah, the smaller, more specialized groups groupings of people. Yeah. Okay. Yeah. I like to create an escape room. We had game masters and we didn't know about that until like pretty close to the event. I probably would have included them into all the mass event communication before that time. Got it as okay. Got it. Yeah. Okay. So and then and then putting together all this information, I'm kind of stockpiling it in a folder called Volunteer Prep, and I'm organizing it by like, this document, they need to know this document.

00:09:51:02 - 00:10:11:16
Nick Clason | Hybrid Ministry
They need to know if they don't really need to know that, I'll pull it back. What are those documents? Can you give us just a few examples, like pull back the curtain a little bit?

Kaylen Adams
Yeah, yeah. So I'll make a volunteer schedule that's like five position. And then I sang people to that position per day. So it's not by time blocks, it's by day and what they're doing okay.

00:10:11:16 - 00:10:28:21
Kaylen Adams
And then I have a document a volunteer job description. They need to know what they're doing, why they're doing how they do it. Yeah. And then I do a document. If we're doing anything outside or in a weird space, I'll do an aerial map and I'll make, like, different stations and positions of where they're going to be.

00:10:28:23 - 00:10:51:09
Kaylen Adams
I'll give them a service order so they can see just how we do, how the whole day is going to go through. They even see like how different session parts are going to work, like what sounds work. It's going to do all the stuff because they help with transitions, like really help because it's easier to be like, hey, after they do a million little miracles, I need you to come out here rather than at 737.

00:10:51:09 - 00:11:11:20
Kaylen Adams
I need you to. Yeah. The more like more like, big landmarks on a map. Yeah. Once you get this song, then this is your cue to come out and help set up for lunch, like, stuff like that. Yeah, yeah. That's why the service order is so important. And for them to see what's in Planning Center is for that.

00:11:11:20 - 00:11:34:07
Nick Clason | Hybrid Ministry
We updated everything for the whole event kind of revolves around that. And you're doing the same for your volunteers. And so because then I would imagine, correct me if I'm wrong, you're able to be like, hey, if you're in charge of lunch, like, these are your three areas or meals, I guess, like these are your three. So like Friday night dinner, Saturday morning breakfast and, you know, Saturday lunch.

00:11:34:07 - 00:11:56:08
Nick Clason | Hybrid Ministry
Like at this time you need to be here for this. Because if we say lunch is at 12, let's say I'm imagining you're having your volunteer get there at 11:15 or 11:30 or something like that. So how do you real quick answer this question for me. How do you determine, what time to to call for them? Like, yeah.

00:11:56:10 - 00:12:18:11
Kaylen Adams
So when it comes to like food stuff because you're dealing with catering and vendors usually like I wouldn't have that start. So we had lunch at like, what was it this year? 12 I think it started and I don't remember the exact time. I just know we had it and it was ready. And that's why you're here. We had food dropped off at like 1115.

00:12:18:16 - 00:12:41:10
Kaylen Adams
Okay. So plenty of time. And most of that was not because I was worried about my volunteers because they knew what to do. And we're not in like the biggest space ever is to account for vendors being late or not knowing where to park and, stuff. Yeah. When it comes to other transitions, they're a lot tighter windows and they're a lot quicker usually it was like the song before something started.

00:12:41:10 - 00:13:04:10
Kaylen Adams
I would send them to go do something, but again, that's also because their space isn't really big and any materials they needed or resources. I set out in a central location, a table in the main space. We all were operating out of the auditorium, and I labeled everything with all the different times that it's going to be needed, and even put under, like during this song, you should take that, this place.

00:13:04:10 - 00:13:25:17
Kaylen Adams
So my volunteers knew to flock to that table when transition times are happening. Yeah, that was so good. So then are you. So you're just labeling those like yeah, color you label like for anything. Yeah. Yes. Yeah. Yeah. You label like crazy. If you think like oh that'd be really obvious for someone to know it's now you should label.

00:13:25:23 - 00:13:45:10
Nick Clason | Hybrid Ministry
Yeah. That's good. Yeah. Because again, your brain versus reality. Right. Like it makes sense in your brain, our brain as we're planning the events. But it might not make sense to volunteer. Yeah, because they're just dropping in. Right. You know. Yeah. After work. Right. They've been at work all day and their mind is in a million other places.

00:13:45:10 - 00:14:06:24
Nick Clason | Hybrid Ministry
And so like, they're, you know, giving up their time and they're willing and they're helpful and all those things. But like I like that. I like what you're saying, like, almost, almost dummy proof it. Right? Not that they're dumb, but, like, make it so simple. Okay. Yeah. Do it. Yeah. Well, my volunteers, they do best when they're confident.

00:14:06:24 - 00:14:24:06
Kaylen Adams
When they're confident, they are empowered to take initiative, make decisions, do something really well when they're not confident in whether or not they're in the right place, holding the right thing, putting it where it should be. Then you have a lot of lag and you have a lot of like question. And that's when things start to like frame fall apart.

00:14:24:09 - 00:14:59:24
Nick Clason | Hybrid Ministry
Yeah. So your job as an event coordinator is just to how can I give my volunteers the most confidence they need in this decision. That's good. Okay. So then anything else on what you tell volunteers? I want to maybe go a different direction if you feel like you've kind of got everything in that lack thing is leading up to the event, you want to send out the longest email of your life, and then is where all of the equipment I talked about keeping in that volunteer folder and you go through, you give an overview and you kind of describe how the event's going, and they need to read those attachments.

00:14:59:24 - 00:15:26:05
Kaylen Adams
I sent it all beforehand because that's our big meeting, and they can refer back to you and have in writing. And then by the time we are at the event, like 30 minutes an hour before the start, that meeting is a refresher or a question. That's not the entire meeting. Yeah, yeah. And then the other thing you did, which I thought was brilliant, was you, taped all those attachments to a wall of one of our leader workrooms.

00:15:26:07 - 00:15:47:10
Nick Clason | Hybrid Ministry
So, yeah, if they didn't want to, you know, fight with their email to find it again, they could just go reference quickly off a printed copy. So again, you don't like you think about your dummy proofing it like, yes, you communicated it in the email. And this is one of the concepts I talk about in communication a lot is like, we live in like a Netflix culture, so people live it with like an on demand mindset.

00:15:47:10 - 00:16:05:03
Nick Clason | Hybrid Ministry
And so you sent it on like a Thursday at 3:30 p.m., but like, they were in the middle of like a business meeting. And so it wasn't in their mind then, but it will be in their mind when they show up on Friday at six. But like they've gotten 27 more emails since then and so. Oh yeah, where is that?

00:16:05:03 - 00:16:24:21
Nick Clason | Hybrid Ministry
And I think it's brilliant to put it somewhere just quick and accessible and maybe even another hack that we didn't even do or think about, but like maybe even having like a static like landing page or like QR code that they could like scan and pull open, like in a, just a tab in their safari. And then that gives them access to everything, you know, that they need.

00:16:24:23 - 00:16:58:15
Nick Clason | Hybrid Ministry
But yeah, I think that was that was so smart. So then how do you go about, like, help us get in your brain because, you know, you had a couple volunteers there that I was like, oh, like, I wouldn't have thought that they would be here. Not because they did, like a bad job or they're just they weren't like as maybe like involved or like, maybe they're only serving like once a month or once every other, week, like in our student ministry and like, you had the, like, in charge of, like, food or like certain like, you know, snack type areas, like, how did you go through and think, who am

00:16:58:15 - 00:17:16:22
Nick Clason | Hybrid Ministry
I going to recruit? Because I thought that was one of the other really special things was like, you asked a very particular or like, dedicated ask for like just very, again, very specific volunteers. You didn't I didn't feel like you did like an all call, though. You maybe you did to kind of pick up anyone who might be interested.

00:17:16:22 - 00:17:39:11
Nick Clason | Hybrid Ministry
But then I think you went particularly after, like certain names or certain individuals. How did you how did you like, think about them to, to ask them and like what goes into you? You know, determining this person would be good for that. Does that make sense? Yeah. Yeah. Well, you definitely do an all call because, well, we are desperate for people to help.

00:17:39:13 - 00:18:06:02
Kaylen Adams
We're not gonna act like or not, but, honestly, I just kind of go with a philosophy of I'll never say no for somebody like, you know, I think sometimes we do that even if we say that we're not like, well, they only serve on Sundays and they're very particular about their job. And I'm like, yes. But they also probably like high school is I don't know, maybe the chances are, and so I just kind of like we always have conversations for like, oh, that person would be like, so good at this.

00:18:06:02 - 00:18:27:03
Kaylen Adams
Or if only they do it. And I usually take that person and then ask, yeah, like I make a list of all. Yeah. As I am planning events and I just keep people's personalities in mind like I, we see them work all Sunday and we see them work Wednesday. And you kind of see like what things kind of light them up and what things they're like, oh can I do anything else but that.

00:18:27:07 - 00:18:42:18
Kaylen Adams
Yeah. And so I just kind of catalog that and that way. And I do kind of mentally. But it wouldn't hurt to like make a list of people like I love reaching out to this person for this. This is this. And I've noticed that they've done events. We have volunteers that really get fired up for events like that.

00:18:42:18 - 00:19:02:24
Kaylen Adams
Just being a part of a big beast of a programing thing, like kind of lights them up and exciting. And so I have people that I regularly reach out with, like Kyra Allen Love. She's one of our checking people. I remember when I came in, she was on like some sort of kind of understanding that she was only going to volunteer a couple times because she had some things going on.

00:19:02:24 - 00:19:26:20
Kaylen Adams
And I just remember, like, she was so stoked to do this back to school bash experience. That was like a Wednesday night special because, like, I definitely would love to do events and she's been my event checking person every single time I day. Yeah, yeah that's good. Yeah. She loves it. So you have like a you're very in tune to to them like just ongoing right.

00:19:26:20 - 00:19:44:20
Nick Clason | Hybrid Ministry
Like you're keeping an eye as you're doing your job. And so that makes it easier obviously. Then when you go to to think and yeah I like that it is not creepy but it is. No. Yeah. But I think that's part of the that again I when I saw some of those people that was like interesting but also awesome and like that was all kudos to you right.

00:19:44:20 - 00:20:01:11
Nick Clason | Hybrid Ministry
Like I'll kudos you because like I wouldn't have thought to ask that person. Like I would have thrown a link in our leader group chat. Hey, you know, want to volunteer? They did it. And now I'm desperate, you know? And, so yeah, I was we were more than fully staffed, you know, for. Yeah. And so that was the other thing.

00:20:01:11 - 00:20:20:11
Nick Clason | Hybrid Ministry
Like how, like how many jobs do you try to give a leader? Like how many are you trying to, like, let people do double duty? Or like, hey, you're in charge of like, food and like, that's your job the whole weekend. Like, how do you make those decisions?

Kaylen Adams
Yeah, some of our jobs, like, they feel very crucial and important because they are.

00:20:20:13 - 00:20:40:05
Kaylen Adams
But they're not crucial. Important in that they happen the entire time of the program. Like right there. Yeah. There are a window a very important window. But then and. Yeah, and you have to remember, when you're dealing with these volunteers, they're adults with full time jobs are like at the leaders, if they're they're at your event, they are high capacity.

00:20:40:07 - 00:21:01:24
Kaylen Adams
They don't do well, bored or sitting and doing nothing. They want to do something. And if they're doing something that morale is high and they'll probably do another event because they're like, that was awesome though. So yeah, it's good. Yeah. So I assign generally like 2 or 3 roles throughout the service order to people. So they're like constantly transitioning and moving to do so.

00:21:02:01 - 00:21:22:02
Kaylen Adams
Yeah. And that comes back to your like schedule your map. And you're like you're thinking that ahead. Like okay. Do they after this window closes they can go to this, but then they maybe can't do this next thing because they're going to be busy doing that. Like, again, that's the next level stuff, Kaylen, that you're like, you're very good at.

00:21:22:02 - 00:21:44:02
Kaylen Adams
So, okay, so then, let's talk a little bit about like, food. Okay. How do you determine, how much to order? Like, is it just as simple as, like, as many as there are registered. How do you account for, like, walk ins at an event like this where we do leave registration open all the way up until you know, it starts.

00:21:44:02 - 00:22:05:20
Kaylen Adams
And so theoretically, a kid could walk in and do you have enough food for them, like how do you how do you kind of try and manage that or think about that? Yeah. It all it does depend on how, big of an invite event. This is like I think high school weekend was an invite like, but we didn't like push super hard and say like my friends going for it.

00:22:05:22 - 00:22:25:12
Kaylen Adams
Yeah, yeah. So always keep that in mind. Yes. You keep the registration number, but you also want to account for all of the adults in the building. Don't forget yourself or your staff then volunteers. And if you're providing food for tech and worship or if they're doing their own thing so that all is in that number. Yeah.

00:22:25:14 - 00:22:49:00
Kaylen Adams
But registration, I just kind of. I don't want to have too big of a margin because then we're spending a lot of money on food. But things that I can give out is like door prizes, like pizza. I'm a little more willing to have extra of because we could have done or do to make their night, but like, same with, you know, because no one wants like a cold, soggy sandwich by the end of like 12 of them.

00:22:49:06 - 00:23:10:08
Kaylen Adams
Yeah. So I would be a little bit more tight on food like that. And also keep in mind that everyone's like, kids are so hungry they're going to eat three slices of pizza. You keep in mind the girls, because girls don't eat as much food as boys. And, like, I definitely like they're just there's camping retreat food.

00:23:10:08 - 00:23:32:14
Kaylen Adams
That is great because you're hungry, but it's not a lot of kids. First choice. Really like one of it. Yeah, they'll like maybe one and a half will split with a friend. Yeah. So just keep that in mind. Like the ratio is not as monstrous as you think. Yeah, I think the ratio I've tried to use for pizza is, two and a half times your number.

00:23:32:14 - 00:23:51:06
Kaylen Adams
So, like, think you're big number of all the people including tech and worship and check in and staff and everyone. And then you multiply it by two and a half. That'll give you the total number of slices that you need. And then you can divide that by eight, because that's how many slices of pizza are in, your pizza box.

00:23:51:06 - 00:24:06:02
Nick Clason | Hybrid Ministry
And then that'll give you a number with a decimal. And you can either round up around whatever you, you know, feel. And what's really nice is like, you know, you do the random picker thing, like, with their name. And for those who don't know, you picked the names and then they just get a random prize for doing nothing.

00:24:06:03 - 00:24:22:03
Kaylen Adams
Yeah, that great. Pick that food leftovers too, because you don't want to bank on having extra if you're just kind of guessing because kids might be really hungry and you don't have it, and then you just lost a prize for a game. Yeah. So you want that to be like a random moment that if they don't get it, they have no idea.

00:24:22:05 - 00:24:48:02
Nick Clason | Hybrid Ministry
Yeah, yeah, yeah. That's good. All right. Let's see what else. What else do you what else do you think about for an event that I'm not thinking even to, like, ask you? Listen, you have to know if your church has any sort of, like, admin team, administrative volunteers that help put these things together with your operations at all, like your facilities and your finance people or whatever it might be.

00:24:48:04 - 00:25:09:00
Kaylen Adams
You need to meet with them, like way ahead of time. So I see way ahead of time. Yeah. So I start meeting with people. We've been cutting it kind of close and cutting it close to meeting two months in advance. Okay. So you need to some of us that might be like, oh, that's when I start thinking about it.

00:25:09:02 - 00:25:34:17
Nick Clason | Hybrid Ministry
Yeah. No. Especially if it's like a really big event. Which high school weekend is a really big event for us? We need to start planning that month in advance. And depending on, like, the capacity of your team, that could fluctuate a little bit. Like if it's just you and one other person, I would say probably start looking at that at like six months and having if you have a couple other people who can share that, you could maybe do a little bit less.

00:25:34:19 - 00:25:59:21
Kaylen Adams
But you definitely need to start meeting with administrative people on your church staff that are handling this, because their personalities are a lot different than yours. As a ministry person, you're used to pivoting and being creative and all the things and pulling it off at the last minute. Yeah, they are not. They love systems and processes and if you break their system, it's going to be really, really hard to get them to like be on the same wavelength with you.

00:26:00:01 - 00:26:22:11
Nick Clason | Hybrid Ministry
Good. Yeah, yeah. And like in our particular, you know, setting, we have like our facilities people like they set everything up for us, which is fantastic. But to your point, like, only if we're on top of it, if we slide in in the ninth hour and we're like, this is what we want, they're like, yo, we're already on to like, stuff for like later, next weekend.

00:26:22:11 - 00:26:43:23
Nick Clason | Hybrid Ministry
Like we've already, you know, planned our day. So, you know, to her point like, and whether you know so like, here's the thing I do know if like you're listening, you're like, okay, I don't work at a church anywhere near that. Has any of that. Like, I am the operations, I am the admin. And what I would say is, lean into your volunteers if you're like that sounds fantastic.

00:26:43:23 - 00:27:15:12
Nick Clason | Hybrid Ministry
I would love that. But I don't have anyone that works for me with me on my team. Anything like that like that doesn't mean you can't do it, and it doesn't mean you still can't delegate and dish out. You just may have to do that more of like a volunteer capacity. So find a mother. Or like someone who, like, works in like an administrative like role that has a little bit of, bandwidth and margin and like, ask them, you know, like, I'm sure if I'm saying that many of you right now, as you're listening, you're like, oh, yeah, I could probably ask so and so, like that person's come into your mind like, let

00:27:15:12 - 00:27:33:00
Nick Clason | Hybrid Ministry
that person be your Kaylen for your event. And like, yes, we had the luxury of like Kaylen being on our team payroll, but like, you know, it doesn't it doesn't, they don't have to be right. And like. Yeah, setting up you can. I mean, we employ teenagers, like, students to, like, come early and do stuff like that.

00:27:33:00 - 00:28:00:12
Nick Clason | Hybrid Ministry
And, you know, we call them what we call them. Simps. Yet SMPs student is tone texting is for like, student oh my gosh. Okay. Do not disturb do that anyway. Ministry student minutes protege. Protege. Yeah yeah yeah. Protege. Yeah. And so anyway, we employ them, they, get free camp, and stuff like that, but they come early in, like, sets, set things up.

00:28:00:12 - 00:28:25:02
Nick Clason | Hybrid Ministry
So, like, they can be like facilities team. So again, as we're saying it like, don't don't be like I had never be there like you for sure can like employ volunteers and people that'll do it for free. And they like to to Kaylen's point. Yeah they do. That might not be your gifting. And you're like, no one would ever want to run administrative or set chairs up like some people genuinely do.

00:28:25:02 - 00:28:47:19
Nick Clason | Hybrid Ministry
And so don't rob other people of being able to serve your youth ministry, God's kingdom, whatever. By not asking them. What else Kaylen. Anything else or do we hit it all. I just would in mind people's personalities. You're going to have people who, when they're planning events, they just run just like that's just their personality and that's how they work best.

00:28:47:19 - 00:29:06:12
Nick Clason | Hybrid Ministry
And so they're going to ask a lot of questions and they're going to want to meet with you last minute and their vibe might kind of like make you kind of thrown off because you're like, I thought we had all this plan. Why do you need to meet and double check? They've probably done a great job. They just want to make sure that they've done everything you need to help you.

00:29:06:14 - 00:29:25:20
Nick Clason | Hybrid Ministry
And so if you have someone in your life who's like that, just remember, like, just have your questions kind of written out of what you know, that they text and have those input ready for them. And that's going to help those meetings a lot quicker. I had a at one churches I worked at, I had a volunteer like that.

00:29:25:20 - 00:29:47:23
Nick Clason | Hybrid Ministry
Her name was Sarah. And the way that I would think logistically when I was planning things because, like, I was a one man band, we had a church secretary 20 hours a week that served the entire church. Right. So, like, I could get some stuff, you know, to for her to do for the youth ministry, but not like she wasn't like, there to, like at my beck and call for everything.

00:29:48:00 - 00:30:12:16
Nick Clason | Hybrid Ministry
And so as I was like dishing things off to volunteers and whatnot, like my, my filter in my head was always like, what would Sarah want to know? Right? It's I think that's a good like a good way to think about it is like, think about the volunteer who has the most questions for you. And then ask the question like, would the amount of information that I'm sending up, would it satisfy that person?

00:30:12:16 - 00:30:37:12
Nick Clason | Hybrid Ministry
And if yes, then you're on the right track. If not, then you probably need more detail. So yeah. Yeah, I love that. Cool. Kaylen, is that it? Do we hit it? Yeah. There's our all events for future and for always going to be planned, do you think? I think I think so well, yeah probably. All right. Well hey, this was how I plan events with Kaylen.

00:30:37:14 - 00:30:57:18
Nick Clason | Hybrid Ministry
Not Morty's Kaylen Adams. And, she's awesome. So, Kaylen, I mean, like, can people, like, follow you, like, on social media or anything if they want to? Yeah. Yeah. Where, where where can they find you? It's funny. I have to, like, go double check. Well, I can't fake my name. Oh, wait. What is it? Now that I just had to change my social media handles?

00:30:57:18 - 00:31:22:13
Kaylen Adams
Because I just got mail? I know well, and Instagram is actually really hard to change your last name on, so it hasn't been changed yet. My handle, but my name on there stage so you can find me at K Maltese Underscore on Instagram. It's cmake lta s underscore on Instagram Facebook Palin Adams look me up. I think that's all in I'm on because I'm old and TikTok that's okay.

00:31:22:17 - 00:31:32:21
Nick Clason | Hybrid Ministry
It's banned anyway. So actually it's back. I don't know if you heard but oh all right people. Well I'm signing off for Kayla and this is Nick. Talk to you next time. Stay hybrid guys.

Episode 100: 💯 HybridMinistry - How it all Started

Nick Clason — Thu, 06 Jun 2024 04:00:00 -0500

🔥 [FREE] Hybrid Ministry Strategy Guide🔥

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

======================================
DESCRIPTION
Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.

While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.

When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.

That being said, I'm grateful we still have access to those tools, today.

But I realized just how important Hybrid Ministry is to the next generation of teenagers.

This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.

I hope you enjoy this 100th episode special!

======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/100

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

======================================

🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
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https://www.hybridministry.xyz/articles/dym

📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

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🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

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TRY REV.COM FOR TRANSCRIBING
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--------------
🕰️TIMECODES
00:00 Intro
00:50 Hybrid Ministry During COVID
03:25 Two Weeks to Flatten the Curve
07:01 The Most Fun Memories of Unscripted
09:27 What this means going forward for churches in 2024 and beyond

--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:02:01
Isaac Sutton
all of the students in the room,
who were watching unscripted,
had bingo
cards
that coordinated to stuff that
was.

Nick Clason
Yes.

00:00:08:19 - 00:00:09:23
Darren Sutton
digital integration is not a luxury. It's a necessity.

00:00:12:09 - 00:00:18:24
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.

00:00:18:24 - 00:00:25:04
Nick Clason
unscripted played a really major role in like the catalyst to especially my podcast and everything like that.

00:00:25:04 - 00:00:31:04
Nick Clason
I would say the reason for that is simply realizing and understanding that students live online.

00:00:31:04 - 00:00:39:22
Darren Sutton
there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.

00:00:39:22 - 00:00:41:06
Sam Vos
we're going to try something different

00:00:50:00 - 00:00:55:02
ABC News
president's words come after the World Health Organization today declared the coronavirus a global pandemic,

00:00:55:02 - 00:00:57:19
Darren Sutton
I remember this very clearly.

00:00:57:19 - 00:01:01:24
Sam Vos
I mean, obviously, I came down to Parkview in February of 2020

00:01:01:24 - 00:01:06:06
Darren Sutton
the Thursday before we went home, we're like, yeah, there's something happening in the world that's not going to affect us. On Friday it became clear that

00:01:07:24 - 00:01:10:05
Nick Clason
which for context I started on Monday.

00:01:10:05 - 00:01:13:06
Darren Sutton
that maybe we'd miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.

00:01:24:06 - 00:01:25:12
Sam Vos
going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.

00:01:38:21 - 00:01:41:22
Darren Sutton
you know, in the grand scheme of the engine of ministry, there is no time to dream a dream,
right?
Well, Covid forced us to do that.
I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.
So could we, could we film a show? Yeah, right.
And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.

00:02:04:22 - 00:02:07:23
Sam Vos
Well, I'd only been there for like 3 or 4 weeks, right. Yeah.
Which I'm fine with. So then obviously it
happens. You'd only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.
the same day we started filming was the same day that they were like, "hey, everybody's got to go home" and

00:02:20:04 - 00:02:31:04
Isaac Sutton
everybody was packed in tightly into a room and they had a like,

Nick Clason
as we're in this like, hey, don't go by people time, like and then cram all these people into a room.

00:02:31:04 - 00:02:33:11
Nick Clason
remember, like, everyone was like on vacation?

00:02:33:11 - 00:02:34:10
Nick Clason
getting married.

00:02:34:13 - 00:02:35:20
Nick Clason
had was took PTO

00:02:35:20 - 00:02:37:06
Nick Clason
I was the new guy.

00:02:37:06 - 00:02:40:02
Nick Clason
Right. You were like the longest tenured person in the room.

00:02:40:02 - 00:02:46:15
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.

00:02:46:15 - 00:02:47:07
Darren Sutton
And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We're filming the show

00:02:52:21 - 00:03:00:20
Sam Vos
then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.

00:03:03:12 - 00:03:05:24
Nick Clason
not socially distanced whatsoever

00:03:05:24 - 00:03:07:06
Isaac Sutton
was a choice.

00:03:07:06 - 00:03:09:19
Darren Sutton
and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We'll see. You

00:03:18:21 - 00:03:22:20
Sam Vos
that was this the same day we started filming was the same day that they were like, hey, everybody's got to go home and just for two weeks

00:03:25:14 - 00:03:27:21
Darren Sutton
Everybody thought at that point, probably till Easter,

00:03:27:21 - 00:03:35:03
Isaac Sutton
but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.

00:03:35:03 - 00:03:40:08
Nick Clason
but making fun of it. Basically.

Darren Sutton
Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said "this was filmed before socially distancing was a requirement."

00:03:56:03 - 00:03:56:19
Sam Vos
You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we're doing this right now on a zoom call

00:04:10:10 - 00:04:15:14
Darren Sutton
how much we had to pivot in that time is I still just a little bit crazy when I think about it?

00:04:15:14 - 00:04:17:24
Sam Vos
and then my wife and I looked at each other and we go, we don't have we don't have room in this spot.
Right? Because we're live in downtown Chicago in a high rise,

00:04:22:04 - 00:04:25:13
Darren Sutton
700 square foot apartment with his kid and his wife.

00:04:25:13 - 00:04:27:19
Sam Vos
every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We'd have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,

00:04:36:09 - 00:04:46:18
Darren Sutton
you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.

00:04:46:18 - 00:04:46:23
Sam Vos
And, then put it all back together and send it. So then I'm running over to the camera, right. I'm getting out. I'm looking at the screen. Right. Because I turn the screen around, I'm looking at it. I'm like, okay, it looks good. And I'm running back to the camera, clicking record that I'm running back to the chair and starting.

00:04:59:06 - 00:05:10:00
Isaac Sutton
heart of Covid era for unscripted, which I didn't even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.

00:05:14:00 - 00:05:23:04
Nick Clason
yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this

00:05:35:08 - 00:05:38:12
Sam Vos
I mean, the hashtag, the world's greatest drink kind of happened out of nowhere, What happened was I was also like, I'm just going to have to just pull everything out that I can think of and hopefully something sticks. It's kind of like when you're just, like throwing everything you can at something. You're like, one of these things works great,

00:05:51:12 - 00:05:57:05
Darren Sutton
So students were tuning in because that was the only connection with humans. They had

00:05:57:05 - 00:05:59:15
Nick Clason
which I think was like the only live anything.

00:05:59:15 - 00:06:05:06
Darren Sutton
Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn't just me. That was a large team that made that happen. I could have never done that by myself.

00:06:20:19 - 00:06:21:10
Nick Clason
Yeah.

00:06:21:10 - 00:06:26:11
Isaac Sutton
And I remember that being a big part of me joining unscripted was like, we want to we're making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.

00:06:37:03 - 00:06:41:10
Sam Vos
Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God's doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it's it could be more progressive thinking. Yeah, sure, sure. I think it also be

00:07:00:16 - 00:07:03:12
Darren Sutton
what I remember most was just innovative thinking,

00:07:03:12 - 00:07:06:01
Sam Vos
I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.

00:07:09:19 - 00:07:27:03
Darren Sutton
then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do

00:07:27:03 - 00:07:28:12
Isaac Sutton
was a really cool thing to do. It was something that got into people's houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.

00:07:41:02 - 00:07:42:10
Sam Vos
Lacroix is all I got. So I guess hashtag world's greatest drink. I don't even really like Lacroix.

00:07:47:12 - 00:07:51:03
Sam Vos
my favorite drink, Lacroix. I am one of those guys. So, it's just so it's so refreshing every time.

00:07:54:23 - 00:07:59:19
Darren Sutton
But then we started like building that into the nomenclature of what we did. And

00:08:00:07 - 00:08:03:12
Sam Vos
world's greatest people, but this is actually hashtag the world's greatest drink.

00:08:04:00 - 00:08:10:15
Darren Sutton
every semester, we would do a hashtag world's greatest drink bracket, and kids would get to vote on what that season's drink we're going to be like.

00:08:11:01 - 00:08:15:17
Nick Clason
Where when we hit the duck squeak, they had to play duck, duck, goose to it.

00:08:15:17 - 00:08:16:24
Sam Vos
hashtag world's Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.

00:08:20:17 - 00:08:24:04
Darren Sutton
did an episode on pets, which is why I'm wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn't be in person yet.

00:08:30:13 - 00:08:33:23
Sam Vos
I think another very absurd thing that we did was that whole duck thing.

00:08:34:24 - 00:08:37:10
Nick Clason
the search for Chuck, the search for Chuck.

00:08:37:10 - 00:08:44:23
Darren Sutton
Chuck, is he in there? He's not here.

00:08:44:23 - 00:08:49:02
Darren Sutton
have a mascot also something that came accidentally. Chuck the duck,

00:08:49:02 - 00:08:53:19
Isaac Sutton
sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It's trying to set up a minecraft server for

00:09:09:03 - 00:09:16:15
Darren Sutton
So Chuck got lost or kidnaped or. I don't even remember now what the exact story was, except we just spent all summer looking for him, right?

00:09:16:15 - 00:09:25:22
Isaac Sutton
We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed

00:09:28:00 - 00:09:40:10
Sam Vos
all sudden Covid happened and it kind of felt like, okay, this is the reason that I'm supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That's the thing that was actually worth everything that we did.

00:09:57:16 - 00:10:02:05
Isaac Sutton
yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don't think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.

00:10:15:07 - 00:10:28:15
Darren Sutton
you know, the interesting thing, which I don't think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they're in their room. They're in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you're thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.

00:10:44:07 - 00:11:00:15
Nick Clason
But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it's all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it's nothing.

00:11:00:15 - 00:11:06:17
Isaac Sutton
the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah.

00:11:21:00
Nick Clason
and we were like on location and like, that was that was so fun. I thought

00:11:23:06 - 00:11:25:06
Darren Sutton
in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn't necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that's going to live in perpetuity beyond you.

00:11:45:08 - 00:12:09:10
Isaac Sutton
Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.

00:12:15:06 - 00:12:39:04
Nick Clason
after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We're like a church. Where I'm at now is like, we started with in person. And so now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.

00:12:58:10 - 00:13:10:14
Sam Vos
relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,

00:13:10:14 - 00:13:23:02
Isaac Sutton
even if, your hybrid experience doesn't, kick off in the room like you want to, it might reach 1 or 2 people that wouldn't, that you wouldn't have reached otherwise.

00:13:23:02 - 00:13:30:24
Nick Clason
Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it's preached. Right. And we don't have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.

00:13:52:17 - 00:13:57:02
Darren Sutton
we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It's a necessity. You have to figure it out. Our students are not just digital natives, they're digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we're missing. We're missing an opportunity to speak the language of the people that we're working with. so I don't view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we're trying to communicate to, to kids long term. Yeah. So,

00:14:44:10 - 00:14:50:05
Nick Clason
the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.

00:15:02:01 - 00:15:17:15
Nick Clason
my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it's still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders

00:15:31:09 - 00:15:32:21
Sam Vos
means that churches exist

00:15:32:21 - 00:15:37:14
Sam Vos
for two groups of people, correct?

00:15:37:14 - 00:15:38:16
Nick Clason
Insiders and outsiders. There we go.

00:15:37:14 - 00:15:38:16
Sam Vos
I wonder if those those things being digital and in-person. Interact with those two groups differently.

00:15:45:18 - 00:16:05:22
Nick Clason
like, it's more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.

00:16:05:24 - 00:16:07:11
Darren Sutton
Yeah, yeah,

00:16:07:11 - 00:16:12:04
Nick Clason
The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That's why most people get on social media nowadays is to be entertained in some form or fashion.

00:16:32:18 - 00:16:35:20
Darren Sutton
So some kind of message or whatever on the regular? I think it's super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn't know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.

00:16:58:13 - 00:17:10:14
Nick Clason
servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they're the next generation.

00:17:10:14 - 00:17:13:18
Darren Sutton
I subscribe to your TikTok and your YouTube. He didn't pay me for that. I really would, and I am, so you should be too.

Episode 080: 🛑 Stop Posting Church Announcements on Social Media

Nick Clason — Thu, 18 Jan 2024 07:00:00 -0600

⚡ [FREE] Crush Social Media This New Year ⚡

https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

2024 [FREE] Youth Ministry Masterclass on YouTube:
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

======================================

DESCRIPTION
😫 Are you tired of seeing church announcements flood your social media feeds? It's time to rethink this strategy and take a closer look at the potential hazards it poses.

📹In this video, we delve deep into the reasons why posting church announcements on social media might not be the wisest choice.

👍But, don’t worry! We’ll show you exactly what to do! And how to not lose your life to it! Especially if you follow our time management tips, which is a part of the 2024 Youth Ministry [on-demand] Masterclass
https://www.youtube.com/playlist?list=PLngXlSr64YaLIJceFHg7w8vxlx5ARqXeg

======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/080

//YOUTUBE VIDEO
https://youtu.be/slB0Rmf_X0c

PURPOSE OF SOCIAL MEDIA
//OPUS.PRO [1 CLICK VIRAL SHORTS SOLUTION]
https://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9

//METRICOOL
https://metricool.com/

POST YOUR MESSAGES ON YOUTUBE
//[FREE] E-BOOK
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//$100 STARTER KIT
https://www.hybridministry.xyz/articles/youtubestarterkit

//YOUVERSION LIVE EVENTS
https://my.bible.com/events

TAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL
//OPUS.PRO [1 CLICK VIRAL SHORTS SOLUTION]
https://youtu.be/TiW4ooQpAvo?si=W_4pCZZbZmUnzsB9

//SONLIFE
https://www.sonlife.com/

//[FREE] E-BOOK
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

IDEA #2: TELEPATHY
//ADOBE PREMIERE PRESETS
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

IDEA #3: RANK 'EM
//DYM RANK 'EM RESOURCES
Christmas: https://www.downloadyouthministry.com/p/rank-%27em%3A-christmas-edition/christmas-games-9126.html
Fall: https://www.downloadyouthministry.com/p/rank-%27em---fall-edition/holiday-or-seasonal/fall-8962.html

IDEA #6: EMOJI PHRASEOLOGY
//MY FAVORITE 9 DYM PRODUCTS
https://www.hybridministry.xyz/articles/dym

IDEA #8: SPIRITUAL PRACTICE VIDEOS
//SPIRITUAL PRACTICE VIDEOS
https://www.downloadyouthministry.com/p/spiritual-practice-videos/social-media/instagram-8804.html

WHAT TO DO ABOUT FACEBOOK?
//CANVA PRO FOR [FREE!]
https://youtu.be/g0FQWvKjP_E?si=D6jJLxEdkEy9z0FV

WHAT TO DO ABOUT INSTAGRAM?
//BUDGET GRAPHIC DESIGN EDITORS
https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw

======================================

🆓 FREEBIES 🆓
📅 "1 Month Done for You Social Media Posting Tool"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

🎅 "The Ultimate (and FREE!) Christmas Party Gude"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/christmas-party-run-sheet
PRACTICAL YM TIPS: https://www.youtube.com/@practicalyouthministrytips

🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut

😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook

📹 "Adobe Premiere Pro Presets for Animating Layers"
https://share.hsforms.com/1VL1oWwWwQ82PLwsPFkPITgnumis

======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products

//BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv

TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa

--------------
🕰️TIMECODES
00:00-01:06 Stop Doing this on Social Media
01:06-04:14 What is the purpose of social media?
04:14-07:04 Post Your Messages to YouTube
07:04-11:42 Taking your social media to the next level
11:42-12:12 Idea #1: Drafts
12:12-13:45 Idea #2: Telepathy
13:45-14:04 Idea #3: Blind Rankings
14:04-14:20 Idea #4: Know it or Nah
14:20-14:33 Idea #5: Staff Videos
14:33-15:39 Idea #6: Emoji Phraseology
15:39-15:44 Idea #7: Sermon Clips
15:44-16:35 Idea #8: Spiritual Practice
16:35-16:46 Where to Post all these videos?
16:46-17:34 What to do about Facebook?
17:34-19:27 What to do about Instagram?

✍️TRANSCRIPT
Try Transcribing for Yourself at Rev.Com
http://www.rev.pxf.io/R5nDOa

Nick Clason (00:00):
Summer camp, fall retreat D. Now your next outreach experience, the reality is there are always things to do. You're always trying to get students to come to you. You're always trying to get people to fill and populate your next church events. So naturally, what do we do? Well, we need to put it on the church website. We need to make sure that it gets listed in the church bulletin. We need to add it to the pre-roll before the service and post it to social media. Stop it. No, seriously, stop it. Stop posting your announcements to social media. Don't do it. Don't do it. We're tempted always to post our announcements to social media because we think it's another outlet, another strategy, another place to inform people. But the reality is nobody wants that on their social media feeds. I hear you. You're like, yeah, but what else should I do? Nobody listens, dude. I get it. Okay, but let's look at it. What should we be doing on social media?

Nick Clason (01:07):
So stop posting your announcements on social media. I saw this reel the other day about this guy talking about the Red Bull social media experience, and he said, red Bull is crushing it. He said, what are the local pizzerias and restaurants in your town doing? People are not getting on social media and thinking like, man, I wonder what's on the menu today. Because if you look at a pizzeria on social media, you know that they're going to be posting or you know that they're going to be serving pizza. That's just a part of the experience. And so he said, what Red Bull's doing on social media, we know that Red Bull serves Red Bull energy drinks, but what their primary goal on social media is entertainment. So that's why people get on social media. They get on social media to be entertained. Can we as a church adopt some of those strategies not forever and forsaking some of the spiritual components that can come about on social media, but can we do that on social media?

Nick Clason (02:08):
And the fact is, yeah, actually social media has ushered in a new era with the discovery platforms, with short form video based and videos are still king. And you know what you can do? You can actually take clips and snippets of your message and use this strategy right here. It's linked at the top of the video and this completely free tool Opus Pro. Check out in that video link in this description, link in that video description. But the fact of the matter is you can use tools out there. You can use AI to help you and aid you if you're not a great video editor, if you don't know how to clip things up on social. But the fact is, you might even be thinking, well, what am I supposed to do? How can I post things there? There's a lot of services out there to post things on the feed.

Nick Clason (02:52):
So you may be scheduling your lock-in post. You may be scheduling your church announcement post. You may be scheduling your summer camp. Stop doing those things. You can create videos, you can create moments of entertainment, and you can use a posting service if you want. Linked Below is my experience with a posting service called Metrical. That's probably who I would recommend. I do still like to just post everything I do live. I find that the algorithms prefer that and that things just perform better from a views and metrics standpoint. But if you don't have time for that and you're like, there's no way I could do that, then check out Metrical. It's completely free for most up to a certain number of posts and it's worth it. But you never want to get on a feed. Think about your own habits. You never just want to get on a feed that's just littered with, come to this event, come to this event, come to this event, come to this.

Nick Clason (03:47):
That's boring. And you know what? Your social media probably reflects that. If all you're doing is posting announcements, you're probably only getting a single digit number of likes because the reality is that's not what people are looking for when they get on social media. And so I know you got a lot to announce, you got a lot to get out there, but social media is not the place. So what should we be doing? Well, let's check that out. So churches, youth pastors, regardless of where you are in this on the org chart at your church, what should you be doing? Well, number one, start posting long form to YouTube. And now when I say that if you have live streaming capabilities in your room and you don't have time to sit down direct to camera, then go ahead and post your live streams to YouTube.

Nick Clason (04:38):
But if you don't, I don't. I'm a youth pastor and we are in our very own room, our very own space, and our room is not outfitted for live streaming capabilities. So we actually sit down very similar to what I'm doing here direct to camera. I have a teleprompter and I do deliver a message there. Now, that entire strategy is laid out completely for you, for free right here in my 100% completely free ebook. But that is the baseline. That's the basis for all my social media, everything else sort of branches off of there. So all of our messages that we produce and that we perform, everything that we produce in the room, we also then go ahead and do it directly on YouTube. So pre film your messages, it gives you two strategic advantages. Number one, if you don't have live streaming capability, it gives you a way to film it that is good, helpful, beneficial, looks good, direct to camera.

Nick Clason (05:32):
You can do most of that for under a hundred dollars. That's also linked below in the show notes with just a cell phone camera and a few little pieces of gear. But then from there, what you can do is you can take those messages, post them to YouTube. You also get an opportunity to practice your message. So then when you are standing up live in the room in front of a bunch of students, it's not the first time that you're looking at that material. You have done it before. You have delivered it before, once you've pre-filed, done direct to camera. The one thing that I love about that is in YouTube, they have a description thing, just like me, a lot of things down to the description in this video. Also over at hybridministry.xyz/080 But you can do the same kind of concept.

Nick Clason (06:16):
You can paste a next steps form. And so for every single one of your messages, you can push students towards a next steps form. We like to use the you version events, live events for in the room. Students can follow along, take notes, read scripture, but we also post the link to that in every single video. So if they're watching on a laptop, then they can sit down, they can scroll through that on their phone, they can take notes, they can engage with the Bible on their phone right in front of them. So you can link certain things. And then by the way, hey, if you are announcing summer camp, you can be like, Hey, summer camp registration link in the description. You don't have to make it some static boring graphic post. You can actually weave it into the rest of your strategy. But then dovetailing off of your long form YouTube videos is this next piece that you definitely don't want to miss.

Nick Clason (07:05):
So after YouTube video, the next thing I recommend that you do is that you post shorts, reels, tiktoks to your feeds. And the good news is all four of the major platforms, Instagram, YouTube, Facebook if you want to, it's really easy to link with your Instagram and TikTok are all asking for similar content. So what you can do now on social media for the first time in a lot of years is you can create one piece of content for one platform, but you can spread it across all fours. You can post the same thing to Instagram, TikTok, YouTube shorts, and Facebook Ourto for example, I posted these this week. This week, a couple weeks leading up to Christmas when I'm filming this. You're going to get this in the new year, but we do thing, and I'm going to detail, it's actually detailed right here.

Nick Clason (07:53):
I'll completely free my ebook, but we're going to go through nine ideas that you can do to start doing entertainment based things on your social medias and stop just posting announcements. One of the things we do are drafts stole this, saw this on someone's TikTok somewhere. So we were doing drafting Christmas movies across all four platforms. We had on TikTok, we had 383 views. We had on YouTube, 280 views we had on Instagram, 214 views. And then on Facebook we had 175 views, which totaled 1052 views across all four platforms. Those aren't great numbers by the way either. That's just very standard. I picked the second most recent post that I posted just to give you a good example of a real time strategy idea. I'm not trying to highlight my best one or anything like that, right? But here's the question. Would you like for your content to get in front of a thousand people probably, right?

Nick Clason (08:46):
And that wasn't great. We've had posts that have hit 13,000 on Instagram, 27,001 time we did a football draft. So we've had way, way bigger success. But then that was a entertainment based one. Also in the same week, we've posted a spiritual based one that one did not do as well. And this is actually an underperformer in my opinion. And we've had ones that do similar to the draft response in around those numbers on all the four platforms. But we had on TikTok, we had 224 views. We had 211 on Instagram, we had only 15 on Facebook, which is pretty low. And then 1 42 on YouTube, which is also relatively low, but still that total to 592. I know for me that feels low, but we don't have 592 students or people come to our youth ministry program. So we post fun content. We also post spiritual content, and then that's anchored underneath the baseline by our long form YouTube video.

Nick Clason (09:48):
And what's crazy is that Opus Pro, the message clip that came through Opus Pro. And so you'll notice there's a little overlay that says, watch the full video on Cross Creek students YouTube channel that is just a preset that I made. And every single one of our videos spits out with that little watermark. I can change it, I can customize, I can do. The stats aren't crazy, but you should subscribe because this is actually part of the 2024 Youth Pastor Masterclass. We're right dead in the middle. If you subscribe and if you hit the bell, you'll get notified when the next video drops. But I like to think about it like this or I want, but I like to think of it like my neighbor. I want to share the gospel with my neighbor. I want to tell them about Jesus. But every single time I have a conversation with my neighbor, I'm not sitting down and telling them about Jesus.

Nick Clason (10:34):
I'm working the relationship. I'm having a conversation. I grew up in church. I grew up in a ministry called Sun Life, and they have a thing called spiritual, CPR, cultivate, plant Reap. And really the cultivate stage is just build the friendship. Plant is like sprinkle in seeds of spiritual conversations in the gospel and then reap is like present the gospel and ask them for a decision to follow Jesus. Yes or no. And a lot of times on social media, we take the approach of reap, ask them for a spiritual decision, ask them to respond to the gospel, yes or no every single time as opposed to trying to cultivate our audience as opposed to trying to plant little seeds of curiosity, spiritual moments, things like that. So here are ideas, things that I do in my own personal context. It's all outlined here. Am I completely free?

Nick Clason (11:23):
Ebook? You should definitely check it out if you haven't yet. But it will help you take your social media from being boring and dumb and announcement based to entertainment based and personality driven. Not just your personality, but students, other volunteer leaders, other staff that you might have. So these are things that we do. We do a thing called a draft, and that's what you just saw the results from. But two people sit down and then they just draft things under a certain category. We've done Christmas movies, we've done potatoes, we've done burger places, we've done Christmas songs, we've done Thanksgiving food, we've done Halloween Candy, we've done Avengers, we've done Blue Characters. Literally anything you can think of. One person next person, one person next person. The only caveat is you can pick anything you want, but if it's already been taken, it's kind of off the board.

Nick Clason (12:12):
The next thing we do is a fun little game called Telepathy or Wavelength or nsync or just guess the number. And two people sit down and one person's thinking of a number, the other person's asking them certain categories, and then the person that has the number in their brain, they're telling the other person their answers from that category based on their number. So for example, if I'm thinking of the number one and you ask me for a day of the week, I'm going to say Monday. And then if you say food, I'm going to say Tomatoes. Okay? And so then at the end of it, you ask four things, four different things. So day of the week, food, movie, Avenger, and then you give 'em all. And then at the end, the other person, I was asking the categories, they say, are you thinking number one?

Nick Clason (12:57):
And if they got it right, they got it right. If they got it wrong, they got it wrong. The one thing I love about this game is we intro it like this. Hey, we're playing this game. The number's going to be right here on the screen. The number pops in on the screen. You can edit that in an editor like Adobe Premier Pro, I got completely free presets. Link down below if you want some of those that will do animations like this and like that, and rotate in, rotate out all those things, all the things you just saw on the screen. If you're not watching on YouTube, all those things are in the link in the description. Go grab the free presets. But if not, you can do that on your phone in a phone editor like TikTok or Cap Cut. But you can say, Hey, the number's on the screen, close your eyes if you don't play along.

Nick Clason (13:37):
Alright, here we go. And then that person can open their eyes and they can watch and they can actually try to guess the number. So it's actually engaging the person on the other side of the phone. I like to do blind rankings. TikTok has a blind ranking filter, so you can blind rank all kinds of things. Disney movies, Disney characters, and a blind rank is just you're ranking them in a one through 10 or one through five order without knowing what's coming next. I also have some examples of that on Download Youth Ministry, a link to that in just a second. I like to do these things called Know it or Nah, so you've probably heard it where they play a little five second clip of a song on TikTok. Just find those audios on TikTok. And then you choose one side of the room.

Nick Clason (14:14):
So I'll get four or five people if they know it, they go to this side. If they don't, they go to that side. We'll do staff video. So we'll have our staff participate in certain things we were just giving away for our Christmas party. Craig Cash, our senior pastor's name is Craig. We were giving away Craig Cash, and so we did the Craig Cash Olympics, we did all kinds of Christmas type things. One of my favorites is a game I have on DYM called Emoji Phrase theology. People just trying to guess the emoji phrase. And I'll just sit down or have a student sit down or a leader sit down or walk around and quiz students, Hey, what's this emoji phrase saying? What's this camp emoji phrase saying, what's this Christmas emoji phrase saying? Was this back to school emoji phrase saying, and I'll clip those in.

Nick Clason (14:54):
So I take a game that's already created, and instead of just doing the kind of static standard screen-based graphics, we customize it to our own space. Link down below are my favorite nine DYM products that I have. Several of them are hybrid based. Several of them don't just focus on the screen only or digital, but it's a melding together of the two. And you can take that next layer to the next level, right? Like my emoji phrase, theology. There's a social media component, but you can take it to the next level and customize it with a host, asking people the answers to those questions. And just some simple video editing on the backside, whether that be in a software like Adobe Premiere Pro, or you can do it on TikTok or in Canva, or not Canva, but Cap Cut. I always get Canva and Cap cut mixed up.

Nick Clason (15:40):
You can use the video clips out of Opus Pro like I was talking about. I got some spiritual practice videos on Download Youth Ministry. One of my favorites is someone's scrolling through TikTok and you just point to the screen right here and it says, stay or scroll, read the Bible with me. Point, point, point, point, point, point, point. Wait a second. And you say, all right, thanks for staying. Let's read the Bible together. And you read a passage of scripture right there on social media. That's all you do. It's super basic, super simple, but it has a great response because what you're doing then is you're cultivating that relationship. You may get those people with the draft or the instinct telepathy game or the blind ranking or the know it or not back and forth, and then you're like, Hey, let's do some spiritual stuff together.

Nick Clason (16:19):
Let's memorize scripture. Let's read the Bible, let's do a prayer. All those types of things. And you can do a lot of that stuff, especially with the bedrock of your messages. Long form video, you can do a lot of that stuff on Opus Pro. Saves you hours. It saves me hours every single week. So continuing on our strategy, you can post all those types of videos to Instagram, TikTok, YouTube shorts, and Facebook. But what about Facebook groups? Well, let's check it out. You should definitely have Facebook groups. You should have a Facebook page also because a Facebook page is where those things dump into, but then have a group associated with that. If you're a youth pastor, my only strategy that I recommend on Facebook is a Facebook parents group. That's mostly where they are. You can post things like car ride questions, and you can use Canva Pro.

Nick Clason (17:06):
It's completely free for churches. It's also linked below. We did an entire video on it, so you can go check that out in the description, but you can just create square graphics for your parents to talk about stuff with their students on the way home. And that's just a great discipleship strategy. If you're a church communications person, you should probably have a little bit more active Facebook group. But for a youth pastor, most students aren't on Facebook, but most parents are. And so that's where the strategy comes in. It's for the parents. Lastly, on Instagram, you got the feed. You also got stories on stories. The ultimate goal, I would say, is to engage with your people. So repost things if they tag you for sure. You can also post engagement style questions. What's your favorite Christmas movie? What's the best Halloween candy? What's your New Year's resolution?

Nick Clason (17:53):
What's one thing you're going to be doing this weekend using only emojis? Tell us what you did this last week. Stuff like that. Engage with your audience. A lot of times, I'll take a reel that I post, so I don't post every single one of those reels to the feed, though that option has recently turned off, so I have to post it, then go back later and take it off the profile grid. I'm sure there's a setting I'm missing, but nonetheless, I'll sometimes then share the reels that didn't also get shared to the feed into a story, and that's just a way to do engagement. And then I may throw a question sticker like a slider bar or a question or a quiz sticker or something like that. Just engagement. That's my goal in stories. And then on the main feed, just post photos of your people and post recap photos from a Wednesday night, from a Sunday morning, from a Sunday night.

Nick Clason (18:36):
Brady Sheer is doing these carousel based education, entertainment based carousel posts where ask the question and he answers it. They are money, and I think that they are here to stay, and you don't need a lot of graphical work to do some of those things. You can do something simple and easy and basic like that simply on Canva. Or even simply maybe in the Instagram stories editor, we have a complete playlist where we look at budget graphic editors, if that's something you're interested in. It's also linked below. But finally, speaking of education, that's one of the main ways that we help disciple and teach our students about Jesus and help them take meaningful next steps towards him, which is the next video in this 2024 Youth Ministry Masterclass video linked right here on the screen. We'll talk to you next time as we're making discipleship easy, possible and accessible. So as always, stay hybrid.