Today, I’m breaking down 5 accounts that are absolutely crushing social media right now — and more importantly, I’m going to show you exactly why their posts work.

Because here’s the truth… it’s not about having a big church, a big budget, or a full media team.
It’s about strategy.

And if you stick around, I’ll show you how you can start applying the same ideas this week — even if you’re starting from scratch.

These Churches are Crushing it!
https://www.instagram.com/lexumcyouth/
https://www.instagram.com/impactfindlay/
https://www.instagram.com/harrodsburg.students/
https://www.instagram.com/wakymc_stumin/
https://www.instagram.com/crosscreekstudents/

SHOW NOTES
Shownotes & Transcripts
https://www.hybridministry.xyz/201

Bracket Episode: Links in Video Description
https://www.youtube.com/watch?v=ntXEQG8KW0o

Opus Clip
https://www.opus.pro/?via=a5d361

Mic Guide (in Act 4 “The Execution Layer”)
https://www.patreon.com/posts/hybrid-ministry-151264417?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

[FREE] HYBRID STRATEGY GUIDE
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🌸 SPRING SEASONAL SOCIAL PACK
https://www.patreon.com/posts/spring-seasonal-151263940?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

Andrew Interview
https://www.youtube.com/watch?v=AsFhry-v_Tg

👉 STAY CONNECTED WITH NICK
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We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
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🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
//VIDIQ
https://vidiq.com/hybrid

//BEST DYM RESOURCES
https://www.patreon.com/posts/9-amazing-dym-142425755

//OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//HYBRID MINISTRY MEGA GUIDE
Everything I've ever learned in one blog post [FOR FREE!]
https://www.patreon.com/posts/hybrid-ministry-151264417?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

--------------
🕰️TIMECODES
00:00 Youth Ministries that are crushing social media!
0:22 Church #1
03:22 Church #2
05:13 Church #3
07:10 Church #4
09:07 Church #5
10:54 How Can You Do this?

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TRANSCRIPT
00:00:00:02 - 00:00:02:27
Nick Clason | Hybrid Ministry
These youth ministers are crushing it on social media, and

00:00:02:29 - 00:00:03:18
Nick Clason | Hybrid Ministry
you've probably

00:00:03:18 - 00:00:04:14
Nick Clason | Hybrid Ministry
never even heard of them.

00:00:04:17 - 00:00:04:23
Nick Clason | Hybrid Ministry
Today

00:00:04:26 - 00:00:22:12
Nick Clason | Hybrid Ministry
I'm breaking down five accounts and why their post types are working. It's not about big budget. It's not about being flashy. It's about strategy. And if you stick around to the end of the video, I'm going to share with you how you can unlock that, even for your own context of the first one you've probably never heard of is Lexington United Methodist Church.

00:00:22:12 - 00:00:40:05
Nick Clason | Hybrid Ministry
My friend Todd is over there, and I love what Todd's doing. First and foremost, Todd was in a youth ministry leader cohort with me and Todd has been, diving into social media and trying to make his youth ministry and student ministry a little bit more hybrid. So, the first post type that I like is this

00:00:40:07 - 00:00:40:13
Nick Clason | Hybrid Ministry
one.

00:00:40:13 - 00:00:52:18
Nick Clason | Hybrid Ministry
Check it out.

00:00:52:21 - 00:01:03:10
Nick Clason | Hybrid Ministry
So if you look at this one in his algorithm here, you'll see that it has, 165, likes it's pinned. You can see to the top of his profile,

00:01:03:12 - 00:01:15:10
Nick Clason | Hybrid Ministry
which means it's probably his best performing post. But what I like about it is look at this like it's not even a difficult post for anyone to do. It's a voice over.

00:01:15:12 - 00:01:56:04
Nick Clason | Hybrid Ministry
It's him and to students, and it's a cell phone camera. And it went crazy viral. And so Todd's just having fun filming content with students in his ministry. The second post type that I like, from Todd, is this one.

00:01:56:06 - 00:02:04:09
Nick Clason | Hybrid Ministry
But not like that.

00:02:04:11 - 00:02:22:03
Nick Clason | Hybrid Ministry
Three times I mode on.

00:02:22:06 - 00:02:57:08
Nick Clason | Hybrid Ministry
Oh, man. Okay, so here's what I love about this. This is a bracket style. And, you've heard us talk about it on this podcast a bajillion times. I'll link down below. Some free or, cheap bracket options that you can use. But like, look at the commitment to the bit like Spud Sinner, esp and he's got, like, graphics, he's using AI, he's got a whole bracket on his wall and he's using, like, stats and analytics, and he's just going for the like, bracketology bit and vibe, which is one of the things we've done in our context as well.

00:02:57:11 - 00:03:16:28
Nick Clason | Hybrid Ministry
He's just having fun, like he's just having a good time. And to be clear, like, these are just two posts that I cherry picked out of Todd's, repertoire here. Absolutely nothing like, you know, he he does serious stuff too, so don't come at him, but like, he's just having a good time with the students. And that's what I love about how simple this is.

00:03:16:28 - 00:03:34:01
Nick Clason | Hybrid Ministry
Like that one. Obviously a little bit more involved, a little bit more committed to the bit. But I bet you if you ask Todd if his students enjoyed the potato bracket, I think he called it Starch Madness. They probably would. And it's a lot because of what Todd's doing on social. The second church. I want to introduce you to is impact.

00:03:34:08 - 00:03:47:14
Nick Clason | Hybrid Ministry
Finley. And Bree is the social media manager there. I know her boss, Scott, and. But Bree was in one of my youth Mr. leader cohorts. I want to show you this post from Bree and their church.

00:03:47:16 - 00:03:55:02
Nick Clason | Hybrid Ministry
I got a pizza delivery for a package. Johari. I am Tonka Johari, but I would never order a whole pizza for myself.

00:03:55:04 - 00:03:59:13
Nick Clason | Hybrid Ministry
I'm now taking you. I mean,

00:03:59:16 - 00:04:24:20
Nick Clason | Hybrid Ministry
This one's like. This one's so simple. Like, I want you to just notice, like, she probably found this voice over, and then she just recruited some students with her to, like, help perform this skit out, right? Like, just a great post. And then this one right here. This one went, viral, 22,000 views. This is during our, youth ministry leader cohort.

00:04:24:23 - 00:04:46:29
Nick Clason | Hybrid Ministry
And I was like, Bree, you should be leading this thing. Check this out.

00:04:47:02 - 00:05:04:25
Nick Clason | Hybrid Ministry
Yeah. I mean, look at this like, it's it's so easy. It's so simple. You've probably seen this before. It's a trend. They did it. It took off. Look at how much work it probably took. She wrote, what, ten of these little like prompts and then handed a phone to someone and said, go do this thing right. It's just before a youth group.

00:05:04:25 - 00:05:28:10
Nick Clason | Hybrid Ministry
It's super simple. And they were rewarded with 22,000 views. Moving on to the third church here that you've probably never heard of is my friend David Carpenter at Harrodsburg. Students in, Kentucky and I ran across with David's dude on social, and David is absolutely crushing it on social media. He's in a modest and normal sized church.

00:05:28:12 - 00:05:35:25
Nick Clason | Hybrid Ministry
And the dude is got some chops when it comes to, like, editing and stuff like that. But what I want you to see on this particular post is, look,

00:05:35:28 - 00:05:47:00
Nick Clason | Hybrid Ministry
he's just like, this is the first, photo based post, right? And I remember when I was talking to David, I was like, how do you capture photos? He's like, I just got a decent camera, and I put it in someone's hands.

00:05:47:00 - 00:06:11:22
Nick Clason | Hybrid Ministry
And I said, get after it. And he said, you're bound to get at least something usable, right? And so he's got this picture of this kid with his hands up, and then he uses this caption here, and then he says, yep, no youth ministry. Super simple. How difficult would this be for you to go through the archives of a post that someone has taken a picture of, find this and post it like

00:06:11:25 - 00:06:16:07
Nick Clason | Hybrid Ministry
super easy, super simple, and then, furthermore, he has this one.

00:06:16:14 - 00:06:20:07
Nick Clason | Hybrid Ministry
These are.

00:06:20:10 - 00:06:39:21
Nick Clason | Hybrid Ministry
Like this is a sermon clip. He sets a camera up in the back of the room. I asked him about it. He's like, I got a camera again. Paid like less than $500 for a decent camera. And he's like, I got like a a few dollar adapter, put it into the soundboard, and now I just take the audio, I link them up together, and then I create sermon clips from it.

00:06:39:21 - 00:06:50:26
Nick Clason | Hybrid Ministry
Right. We prerecorded our messages. And so I use that and then I use a service like opus clip down below, which you could also check that out. Check out the link if that's something you're interested in. But David, I know he just does this himself using Adobe Premiere

00:06:50:26 - 00:06:55:10
Nick Clason | Hybrid Ministry
Pro. He's got skills in it. And so he puts sermon clips together for himself, for his church.

00:06:55:16 - 00:07:09:02
Nick Clason | Hybrid Ministry
Like this is so simple. It's pictures of your student ministry is picture of yourself, right. Once again no social PAC here. All students, all custom, all faces within your own context. You my friend, you could be doing this

00:07:09:05 - 00:07:16:18
Nick Clason | Hybrid Ministry
semester number four. Like a Russa missionary church. My friend Andrew is on a cohort at one point. And he's actually been on the podcast before as well.

00:07:16:18 - 00:07:49:05
Nick Clason | Hybrid Ministry
I'll link his episode right up here. Andrew, what I love about his, his videos is same thing. He just he just decided to start taking it seriously. So let me show you this first post type from Andrew.

00:07:49:08 - 00:08:07:22
Nick Clason | Hybrid Ministry
This one's funny because look at it. If you look at this, it says throwing items on my intern, I guess is what is item four? So this is a series post. So if you look back at, Andrew's, feed, you'll notice that he's done this before with his intern. So the two of them, they just have a blast filming content together.

00:08:07:24 - 00:08:09:00
Nick Clason | Hybrid Ministry
The other one I like

00:08:09:00 - 00:08:24:14
Nick Clason | Hybrid Ministry
from Andrew's, church is this one. Check it out.

00:08:24:17 - 00:08:40:03
Nick Clason | Hybrid Ministry
Yeah. So this is interview styles. When I, when I talked to Andrew, when I interviewed Andrew, he said this is like the main thing that they do. They send this dude around and he takes a little tiny mic and he interviews students with certain questions. And, this is one of the lowest hanging fruit. Easy things to do.

00:08:40:03 - 00:08:57:00
Nick Clason | Hybrid Ministry
Like how difficult would this be for anyone for you to hand off to any volunteer, any student in your ministry? You grab a decent sound microphone link down. Below is my microphone guide and you take your cell phone camera look. There's like this light here shining through. Like it's that that's like that's just raw. Real. And like, you don't need polish.

00:08:57:00 - 00:09:13:21
Nick Clason | Hybrid Ministry
You don't need a studio. You don't need, like, an amazing camera with an amazing lens. You just need a cell phone. You probably have access to it. And then the fifth and final, one is I will humbly submit my own student ministry you've maybe heard of. If you've been listening to this podcast, let me give you a couple of examples of what we do.

00:09:13:21 - 00:09:21:23
Nick Clason | Hybrid Ministry
Number one, very simple.

00:09:21:25 - 00:09:35:25
Nick Clason | Hybrid Ministry
This is a transition style video. It's so simple. You just take the video of the burger's thing and you link it to something back behind it. You try and match it up. So simple, so easy. And you're inviting students to your context, to your church.

00:09:35:28 - 00:09:40:13
Nick Clason | Hybrid Ministry
The second thing I'll submit to you, and neither this one here is not my idea.

00:09:40:13 - 00:10:04:13
Nick Clason | Hybrid Ministry
I've got to give a shout out to our resident Cody. He created a vlog style, video called disciples. He's a, disc golf, lover. And so him and our intern, they go through and they do different, like, disc golf challenges. And I will let you know, like, if you notice here, like, some of these have some pretty crazy views, 271 views.

00:10:04:13 - 00:10:22:21
Nick Clason | Hybrid Ministry
He also did a series style video similar to what Andrew did over at Walker Russo, where he shot, disc of like a different, number. So like day one, one shot, day two, two shots, day three, three shots over the roof of our building until he made it. And if he didn't make it, he was going to get his head shaved during our winter weekend.

00:10:22:24 - 00:10:41:09
Nick Clason | Hybrid Ministry
And he made it to like two days before something like that. And so, he went crazy on it. I'll link that video down below in the description so that you can see that one. But that was a really, really good series. And another great way just to reinforce this, on our our YouTube channel, which has all of our sermon series, but a different style of a piece of content.

00:10:41:12 - 00:10:51:29
Nick Clason | Hybrid Ministry
And again, like this is a good example. I'm the youth pastor. I didn't have any bandwidth or idea around this. He did. I said, go for it, man. Cut him loose and

00:10:51:29 - 00:11:04:05
Nick Clason | Hybrid Ministry
he's owned it straight away. And so this is what you can do when you lean into hybrid. Once you start doing things, people will notice and they'll have ideas, and then you can just cut them loose to go do those things.

00:11:04:07 - 00:11:17:14
Nick Clason | Hybrid Ministry
And all of these are examples of my hybrid strategy. And I'll just be honest, like impact Todd's at Lexington. David's like, they're not following me. They're just leaning in to digital and

00:11:17:18 - 00:11:41:22
Nick Clason | Hybrid Ministry
social media because they're trying to speak their students language. In fact, the goal of all of this church digital and social media. Brady Scheer, he recently closed down his daily social media pack because he said, we're in a new era of social media called the syndication era of social, and his contention is that it's transitioning from social to just straight up media.

00:11:41:26 - 00:12:01:25
Nick Clason | Hybrid Ministry
Here's the good news my seasonal social media pack helps blend the two between the set it and forget it. That's what he's sun setting in his in his business. He's like, we're not doing the done free stuff anymore. That's from a different era of social. But youth pastors are still busy and sometimes they just need help and they just need something that they can turn to quick and in a pinch.

00:12:02:01 - 00:12:22:16
Nick Clason | Hybrid Ministry
And so I'll give you some of those that you can fall back on. But more importantly, I will help coach you through and even give you assets for man on the street for transition style videos for Bible trivia. Whether you want to do interview style or whether you want to like do yourself selfie style video and spiritual content that's like Devo style, you don't need a camera in the back of the room like David.

00:12:22:16 - 00:12:46:28
Nick Clason | Hybrid Ministry
You just need a cell phone and you just take the script and you create devotional style content to, with or for your students on social media. If you look back through the ten highlighted posts of these five different churches in those accounts, every single one of them that was chosen had students or leaders as a specific person in the post.

00:12:46:28 - 00:13:06:21
Nick Clason | Hybrid Ministry
It's not the Dunphy stuff that's offered anymore. That's not the era of social that we find ourself in. And so my PAC will help you if you become a $4 per month tier member, you will get that pack included, along with a weekly bonus recap podcast of my creative programing in my student ministry and what we're doing over on social media.

00:13:06:26 - 00:13:23:20
Nick Clason | Hybrid Ministry
But I'm rooting for you. You can lean into this. You can have fun. The bar has never been lower, and it's never been easier for youth pastors to jump in on this. So if I can help, check it out down below. If not, rooting for you as you go and crush social media in your ministry moving forward. Blessings on you.

00:13:23:20 - 00:13:28:14
Nick Clason | Hybrid Ministry
And don't forget everyone as you are doing this throughout your week to stay hybrid.

🔍 What's the Buzz About?
In this thought-provoking discussion, Carey Nieuwhof and Warren Byrd explore the dynamic landscape of the Hybrid Church model. They shed light on the cutting-edge trends and unveil the fascinating possibilities that await the Church in the digital age.

🌐 Embracing the Digital Ministry
Discover how churches and youth ministries can harness the power of technology and digital platforms to expand their outreach. Unravel the secrets to effective digital ministry and explore innovative ways to leverage social media for church growth.

💻 Marketing the Church for Impact
Join us as we explore successful church social media strategies that bridge the gap between the physical and digital worlds. Learn how your ministry can create a strong online presence, connect with your congregation, and engage with a broader audience.

📲 Social Media: Friend or Foe?
In this candid discussion, Nick, your host unpack the potential pitfalls of social media in the church context while also highlighting its incredible power to have incredible outreach potential and foster community.

🤝 The Jury is Still Out
As the Hybrid Church concept gains momentum, the discussion isn't complete without acknowledging the questions and uncertainties surrounding its implementation. Delve into the gray areas and explore where the future of the Hybrid Church is still unknown.

Whether you're a seasoned pastor, a curious church member, or a tech-savvy youth pastor, this episode of the Hybrid Ministry Podcast promises to leave you inspired and equipped to embrace the future of the church in a digital world.

🔔 Subscribe now and join us on this enlightening journey into the world of Hybrid Ministry! Don't miss out on any future episodes, packed with insightful conversations and actionable strategies for a thriving Hybrid Church.

👉 Stay connected:
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Website: https://www.hybridministry.xyz

SHOWNOTES
📹 Watch Carey's Interview with Warren: https://youtu.be/u2zj9XPPxlI?t=4715
🎧 Listen to Carey's Interview with Warren: https://careynieuwhof.com/episode574/

📹 Hybrid Ministry on the Importance of the Church Website: https://www.youtube.com/watch?v=WxndpebNlbw&t=2s
🎧 Hybrid Ministry on the Importance of the Church Website: https://www.hybridministry.xyz/040

✍️ Transcripts Provided by Rev.com Try Rev.com for yourself: https://rev.pxf.io/R5nDOa

TIMECODES
00:00-02:14 Intro
02:14-05:54 Warren Byrd on What's here to stay with Hybrid Ministry and where the jury is still out.
05:54-10:53 Nick Responds to Warren's Take on the Future of Hybrid Ministry
10:53-13:57 Hybrid & Digital work for Evangelism. Do they work for Discipleship?
13:57-21:36 What aspects of Discipleship can be turned digital?
21:36-23:15 Outro

HybridMinistryPodcast #DigitalMinistry #SocialMediaChurch #HybridChurch #ChurchGrowth #ChurchSocialMedia #DigitalOutreach #FaithInnovation

TRANSCRIPT
Nick Clason (00:01):
What is up everyone? Welcome back to another edition of the Hybrid Ministry Show. I am your host, Nick Clayson, excited to be with you. If you're watching on YouTube, you'll notice a little bit of a different setup. We did, um, some filming today. A two things. Number one, it's not air conditioned in here, so I'm gonna be super sweaty, so just roll with that. But b uh, got some new lights, got some new audio equipment. Um, one of these days I'm gonna do a step by step, like every single thing that we did, and I'll release it to you guys. Today's not that day, but because we're in here and because I was already set, I was like, I'm just gonna film in here. Typical day, filming day. Uh, normally I come in early and film and then get to work on like work stuff, but today I had to get all this stuff set up 'cause I didn't know how to use it.

Nick Clason (00:51):
It was brand new, literally just ordered it last week. Came in over the weekend, so I wanted to get it all set up. Uh, so kind of displaced my time, moved it around a little bit. All that to be said. In today's episode, I want to talk about a recent Carrie Nho leadership podcast. I'm a subscriber, love his show. Um, if you haven't ever gone on there, go check it out. But he did a recent, um, episode with Warren Bird and, um, another guy named JJ something or other. Um, I'll put the link in the show notes. You can check it out. But it, it was about, um, uh, church planting and like the future. And at about the one minute and 22, uh, one hour, 22 minute Mark Warren Bird dropped some absolute gold that had to do with what we are, uh, dealing with in this podcast.

Nick Clason (01:36):
So I want to have y'all, uh, take a listen to that and, uh, just share with you guys some of my thoughts with it. So, hey, hit the link in the show notes for all the things you need, your transcript, couple of freebies. We have motion graphics that you can get for Adobe Premiere Pro. And we also have the free ebook about, um, uploading and posting to TikTok all from your app. We're on Instagram. We're on YouTube, and we are on TikTok. So without any further ado, let's dive into this episode titled, um, why does hybrid ministry matter? What do we know is staying and where, where's the jury Still out? Let's go. So, like I said, uh, in the most recent Karen Newh, not most recent, uh, most recent one I listened to, Carrie Newh episode is out from a couple months ago. Warren Bird dropped a couple statements. I just want you to hear it directly from him, and then I will respond. So go ahead, take a listen.

Carey Nieuwhof (02:30):
Warren, any, uh, data or observations on church plants and technology?

Warren Byrd (02:36):
Yeah. Uh, let's divide it into here to stay and the jury's still out. Okay. Uh, here to stay is people check out your church by its website. First used to be the parking lot was the first impression. The website, whatever size church you are, you're gonna check it out. Mm-hmm. , they're gonna ask two questions, fundamentally, are people like me there? And is this a a, is there a scary factor? Is there something that you know, is gonna weird me out too much? Um, also the newcomer, uh, connection. Now, it may not be their first week there, but scan the ur uh, the QR code. Um, tell us either your email or your phone or both, and that becomes a primary communication tool. I'm just amazed at, at especially the younger generation, so willing, uh, to give that up. But carrying it further hybrid stuff.

Warren Byrd (03:29):
Like my wife and I just finished a, a couple's marriage class in our church. We kicked it off in person. We ended it with a happily ever, ever, ever after party afterwards. But all the nights of the group were online. So this couple with five kids, you know, they, they finished the last kid in bed, they flopped down on the sofa, embraced each other, and were part of the class. They would never have gotten a sitter, uh, driven somewhere. And, and maybe one week, but not week after week after week. So the hybrid experience is here to stay. Now, where the jury is still out for churches, large and small is not the evangelism and the outreach. And jj, it's such a wonderful story of the California story. Those will happen in, and now due to the pandemic, the gospel's in every language accessible all around the world for people to hear, it's a brilliant strategy as the silver, one of the silver linings of the pandemic.

Warren Byrd (04:23):
But, but is is it primarily a member equipping and evangelistic strategy, or is it also a discipleship strategy? Mm-hmm. , can discipleship also happen at the same level? Now granted, I can't hug. Yeah. I can't, you know, like, like good Friday for me. Yes. Good question. When I, I'm not that emotional, but every time I do one of those crosses where I nail the nails in, and that's me nailing the nails and cry, well, I can't do that online mm-hmm. , uh, but in person it just, it moves me. So there's certain in-person that that, is it better or is it not? And I was just last week with a bunch of executive pastors from megachurches of a particular denomination, and they're ambivalent. You know, they're still deciding what to do. Yeah. There are still, there are a few pioneers, uh, Kerry, you wrote the forward to, uh, Tim Lucas's, uh, liquid Church book, liquid church and liquid Church, uh, uh, 5,500 before the pandemic says, okay, we may reach thousands in person, but let's figure out how to seamlessly reach tens of thousands of people beyond that. And church plants are with, with whatever their capacity level, depending on their size, are likewise saying, can we have an online impact of discipleship even beyond the broadcasting? So jury's still out on a lot of things, but, uh, I'm excited about the possibilities.

Nick Clason (05:55):
Okay, so we had a couple of things to say. The first is this, um, what's here to stay the church website, I'll drop a link in the show notes, but we had a all episode all about, um, church websites and how important, uh, your church website is just about like street to seat and all that stuff. Like people are still looking at and viewing websites. And if you have not yet put any effort or money into your website, go ahead and do that. And honestly, what I might recommend is I would get somebody who hasn't, who doesn't go to your church and put them on your website and ask them what's confusing, what's broken, what's missing, what's still needed, and all of that stuff will help point you in the right direction of somebody who is going to be an outsider and is going to be utilizing and using your church website.

Nick Clason (06:44):
So, uh, that's a great place to start. He also talks about, uh, next generations being willing to scan QR codes or fill out forms to give out necessary information that is marketing 1 0 1. And so if you can capture people's name and phone number and or email, you have just about everything you need to at least get started in nurturing their relationship. Oftentimes, churches want all of it all at once. Like, what's your name? What's your address? What's your email address, what's your phone number? What's your social security number? And it's like, they're not there yet, bro. Like, give them, like, trade your email address for a free mug or trade your email address for a donation to some sort of like missions agency or something like that. But you can't get it all. But churches just get greedy and frankly lazy because they're unwilling to massage the relationship.

Nick Clason (07:35):
And I can hear you on the other end because I'm, I've been there, right? I'm like, ah, we need all that info and it'd be great. Yeah. If we did okay. However, like give people time to warm up to you. All right? A lot of times people use marketing, um, in church, we don't know. We don't talk and do a lot of like marketing type stuff, but, but a lot of times what needs to happen is we need to like date them first before we marry them. You know what I'm saying? And a lot of times in churches, we just, we want all the married information like, sign this birth certificate, sign up, you're a member now. Like, who, who, hold on. Like, I just was checking it out for one week. Um, but Warburg does say that there is much more willingness in the next generation to give out and, and distribute that type of information.

Nick Clason (08:20):
And so use that to your advantage. Uh, the other thing you talked about was hybrid stuff. And this is really where I wanted to like zone in because he talked about a Zoom class for like a, a marriage class that they did. Um, that's I think where a lot of people's minds go when I say hybrid, and that's quite frankly one of my least favorite options. Um, I think it's a necessary evil and can be used strategically, but like when I say like hybrid, I don't just mean like zoom small groups. I can, um, I much more mean like showing up where people live their lives in Bible reading plans, in, um, group chats, in social media, in Facebook groups, like all type, all types of things like that. That's what I personally mean when I talk about hybrid. And so the same is true, um, with what he's talking about.

Nick Clason (09:12):
Like, you can do those types of things, right? Like you can make those types of, um, classes or whatever via hybrid, via zoom, via whatever. But, um, that, that wouldn't be my only thing. I think podcasts are another amazing, uh, tool to be utilized. A lot of people, um, have the bandwidth desire and willingness to listen to super long form things. And so like if you're a pastor, you know, that like you cut a lot of things out of your sermon for sake of time and brevity and whatever the case might might be. Um, a podcast is a way to, to give more information that might still be helpful, informative, relevant, uh, that you don't have time to put in a sermon. And so, you know, like if you, again, if you've ever preached like, you know, that there are always things that you often have to cut.

Nick Clason (10:01):
And so, um, podcasts are a great long form tool. They can also double and take place on, on YouTube. Okay? Um, and so I thought, I thought what he had to say there was, was fascinating and a lot of the stuff that I, um, have talked about on this podcast, church websites, connections, hybrid stuff, he, he hit all that. And so, you know, as a creative of this podcast, I was like, yes, you know, Warren Bird is like the Yoda of church data and like the, the just like landscape of church growth and trajectories and what's next and what's coming, like all that stuff. So if he says it, I'm, I'm pumped about it. Okay. What I think was interesting, um, and what I wanna talk about a little bit is when he talked about the jury still being out. So let's dive into that discussion a little bit deeper.

Nick Clason (10:54):
All right, so he said the jury is still out basically saying the digital and hybrid work for evangelism, but do they work for discipleship? Um, if you remember, he used a very tactical example of Good Friday and nailing the nail into a cross. And he's like, that's just so monumental and meaningful to me, and I agree with him. Um, but that is not the only way in which people experience hands-on tactical discipleship, especially newer and, and younger generations. They're much more inclined and willing to explore things through a digital lens, relationships through a digital lens, um, and lean more into like hybrid type of opportunities and options. And so, like at my church, like what Warren broke it down to is like reaching people and or evangelism, like bringing people into your church, which I would argue is necessarily evangelism. It's evangelism from an organizational standpoint.

Nick Clason (11:57):
Like as a church organization, we have to be able, ready, willing to, to bring in guests. But like, is that really evangelism? I would argue evangelism is, you know, a a meaningful, a person taking a meaningful next step to Jesus, particularly one who doesn't classify themself as a Christian. And more often than not, that happens in a interpersonal one-on-one relationship. That's just how I would classify evangelism. Discipleship, I think is quite frankly the same thing. And, um, those evangelism and discipleship used to all be one word, right? It was just telling people about Jesus and then making people more like Jesus so that they would eventually go multiply themselves and their lives into other people's lives. But we, we drew a line at the moment of conversion and we switched evangelism, um, as people who don't have a relationship with Jesus. And discipleship is people who do have a relationship with Jesus, but that's not what Warren was talking about, right?

Nick Clason (12:55):
But he was talking about reaching people and then actually growing them into a mature follower of Christ. So, um, you probably have a definition of what a disciple is at your church. Every church in America probably has some definition of what a disciple is at their church. It all is derived in some way, shape or form. Probably off of the great commission at least I would argue that it should be, because that was Jesus's very deliberate specific commands for us to go make disciples of all nations. That being said, I have a definition, we have a definition in our church about discipleship. So I wanted to explain what that is and then break down those three different elements of a disciple and talk through some hybrid ideas. Again, I'm not vouching for or saying this is successful, not successful, whatever. I'm simply just saying, if you look at the definition of a disciple, these are ways in which digital ministry and hybrid ministry can be supplemented and or utilized to help bring about mature, um, a mature follower of Christ.

Nick Clason (13:54):
So let's talk about that on the other side. Okay? So like I said, my church classifies and breaks down disciple, uh, we call it a three D disciple. Um, I creative, whatever I get it, um, wasn't mine. So not taking any credit for it or flack for it, just it is what it is. If you're a church, medium marketing manager, if you're a church, if you're a youth pastor, like you probably inherited something like this unless you're the lead pastor that came up with it. In most cases, if we're on church staff, we are experiencing these things and now we just have to figure out how to carry out the vision of where we work. That's just the reality of, of being in a position like this. So we have, um, a disciple who's devoted, developing and deployed. Okay? So devoted is simply learning how to work with God.

Nick Clason (14:40):
And I thought there are tons of hybrid options in that if we're trying to help teach someone how to walk with God, there is a, a really great interpersonal moment and element that can take place, especially if you have like a mentorship relationship. And quite frankly, you should, you should do that. You should be leaning into some sort of mentoring relationship, someone who's older than you, who's further along than you and can help take you to the next level. However, there are personal disciplines that I believe also need to take place. Bible reading, um, prayer, and I would argue, and I don't know that this is a widespread thought, but scripture memory and each of those three things, Bible reading, prayer, scripture, memory, I think there are ways in which you can lean into a digital option. Digital flashcards, digital fill in the blank. There's, there's an app I use, a bible memorization app I use for memorizing scripture, um, Bible reading and prayer, both in the YouVersion Bible app.

Nick Clason (15:37):
There are tools and like assets and parts and pieces within the YouVersion Bible app where I can read the Bible more robustly. I can read it with friends, I can do it in community, I can prayer, I can offer prayer requests. They have a daily like guided prayer moment. All those things I think are tools. And if your church has, has the money, has the way, the ability, the means, the resources to pull some of those things together and create an app or create resources, all the more power to you. If not, you can just point people towards some of these other resources, curate some of the good ones that help and have helped you grow in your faith and can help other people grow in their faith as they lean more into their devoted ness and their walk with God, right? Again, this is from my church's definition of a disciple, the second D.

Nick Clason (16:25):
So the first D is devoted, the second D is developing, so they're devoted to Christ to learn to walk with God. And then they're also growing, uh, talk about, uh, we, we use this phrase growing in the character and the competencies of Jesus. So more and more like Jesus as well as, um, doing more and more things like Jesus, one of the first, second or third John I can't remember, says, if you want to, um, follow Jesus, you need to learn to walk as he walked. That's the competencies part, right? Doing the same things, doing the things of Jesus. And so how can we help grow people to be more, um, have a better character, more like Jesus, um, and doing more of the things like Jesus. Um, I, I just actually shared in this exact seat with my students via video for a series coming up about a light bulb versus a laser.

Nick Clason (17:15):
Both of them are lights, but one is an intensified, focused and like very intentional light. And one is just illuminating the room. Both are light. One is one has incredible power. And I would say as you are developing into the character and into the competencies of Jesus, one of the ways to harness that is through relationships and through like direct accountability. Not just friendship, not just like small group, like surface level and maybe even a little deeper than surface level, but actual meaningful, like intentional relationships. Paul David Tripp has a, a quote where he says, you need to be intentionally ob protrusive in somebody's life. And that's what I mean by accountability. Can you accomplish that digitally? I don't think so. Um, there is an element of a one-on-one relationship, a need and need type of relationship. That being said, the accountability partner I have in my life lives 900 miles away from me.

Nick Clason (18:11):
And we talk every single week, once a week, 6:00 AM every Monday morning. And it's a, an expected phone call that's not in person, quote unquote. It's, it is a life on life relationship, but it's done using the means of technology. That being said, we went to college together and grew up together and have raised our kids together at times. And so like, there was definitely a life on life moment that brought us closer together that then allowed us to use technology to continue on in the relationship as opposed to just simply abandoning it, which is what often happens when distance takes place. The third one is deployed, which is simply the idea of being sent out, right? Jesus sent out the 12, then he sent out the, um, 72, and then the 72 that they reached, he, he sent all those out as well. So we saw within Jesus' life, four generations of multiplication.

Nick Clason (19:01):
How can we deploy people using technology and hybrid? Again, the more like you hone this, I think, and if you have an actual nomenclature for it and strategy around it, you can build infrastructures, websites, apps, eBooks, like all kinds of things to give people regardless of where they are. And if you've sent people out overseas, you can still put resources in their hands to help them as they are reaching people, reaching their neighborhoods, reaching their coworkers, having some of these like conversations, these Jesus, these evangelism, these discipleship conversations. I think what Warren is saying is like, there's a life on life moment. An aspect, an element that takes place where people grow. And I agree with that. And he's saying, can digital replace it? And again, I've said this before, but I think if we try to just create, if we, if we say that a Sunday morning sermon is the only place that discipleship happens, and then by recording it and live streaming it, that's our like hybrid or like our digital option, then no, I don't think that that's actually helping people become more developed in their character and competency of Jesus more devoted to him, more able to multiply themselves and send other people out and all the, like, just from a sermon being online, probably not, but a more robust tool, more robust resources that are out there I think can, can help people, right?

Nick Clason (20:28):
Like knowledge can be transferred from one person to another. An element of being devoted element of developing for sure things that are communicated clearly and concisely through that transfer of knowledge. I think those things can happen. Can life transformation happen in hybrid? I would say yes. I don't think it looks the way we think it looks, and I think it probably requires a pretty massive overhaul, um, to be able to do that. But I definitely think it's possible. And here's where the rub often happens. You have to have buy-in with the people who hold the money and write the checks and do those things to get some of those things up off the ground. Because without that, you're simply just like the social media guy trying to do all that through Instagram posts. And can it be done? I think so. Is it the most effective way?

Nick Clason (21:22):
Probably not. Probably not. Um, and so that's how, that's how I would classify it and that's how I would answer and respond to Warren's question about hybrid ministry. Yes, but with some infrastructure and some overhauling for sure. Well, hey, thanks everyone for sticking around, uh, for the duration of this entire episode. I hope you found it helpful. Go listen, like, subscribe to the Kerry Newh episode, especially that part about Warren Bird. Go subscribe to us on YouTube. Give us a, like, all that stuff helps us get found, indexed and seen by the people, um, out there on YouTube that are asking some of these same questions like, is digital discipleship even a possibility in today's world? And, um, 'cause I think it is, and I think that's a meaningful message as we move forward, especially into the next and younger generations, um, of our church members and even those people who have not yet discovered our church. Hit the link in the show notes again for full transcripts of this episode and every other episode that we have over at hybridministry.xyz, grab the Adobe Premier Pro Transitions, grab the free ebook, go like us on Instagrams, follow us on TikTok, follow us on YouTube. And until next time, and as always, we're helping make digital discipleship easy. Stay Hybrid!