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🕰️TIMECODES
00:00 Student Social Team Framework
01:08 Why Students?
6:30 What we post
08:23 Studio Roles
11:43 On the Street Roles
13:46 The Power of the Social team
14:53 How I do no work
20:05 How you can do no work

--------------
TRANSCRIPT

00:00:00:00 - 00:00:01:28
Nick Clason | Hybrid Ministry
You're tired. Apparently, your

00:00:01:28 - 00:00:02:10
Nick Clason | Hybrid Ministry
weekly

00:00:02:10 - 00:00:02:22
Nick Clason | Hybrid Ministry
message

00:00:02:22 - 00:00:03:29
Nick Clason | Hybrid Ministry
isn't writing itself.

00:00:03:29 - 00:00:04:13
Nick Clason | Hybrid Ministry
Senior

00:00:04:13 - 00:00:04:23
Nick Clason | Hybrid Ministry
pastors,

00:00:04:23 - 00:00:08:18
Nick Clason | Hybrid Ministry
who used to be youth pastors, continue to pitch you mid-tier

00:00:08:18 - 00:00:09:00
Nick Clason | Hybrid Ministry
ideas, and

00:00:09:00 - 00:00:09:12
Nick Clason | Hybrid Ministry
the finance

00:00:09:12 - 00:00:13:03
Nick Clason | Hybrid Ministry
team, they just won't get off your back for that missing pizza receipt.

00:00:13:03 - 00:00:20:13
Nick Clason | Hybrid Ministry
What in the world would you possibly have time to draft and dream up a fully student led social media team?

00:00:20:13 - 00:00:26:05
Nick Clason | Hybrid Ministry
Because of all of that and because of all these commitments, that's why your feed looks like this.

00:00:26:08 - 00:00:28:26
Nick Clason | Hybrid Ministry
What if the answer isn't more of you? But what

00:00:28:26 - 00:00:38:09
Nick Clason | Hybrid Ministry
if the answer is actually more then, because you, as a youth pastor are surrounded by the world's most capable content creator, they're called

00:00:38:09 - 00:00:49:07
Nick Clason | Hybrid Ministry
teenagers. I have, in my context, built, student led, and student completely run social media teams. And in this episode, I'm going to share with you

00:00:49:07 - 00:00:53:11
Nick Clason | Hybrid Ministry
how you can do that mistakes and means and all.

00:00:53:16 - 00:01:14:12
Nick Clason | Hybrid Ministry
And they're going to post things that are not only going to make your feed come to life, but also they'll never post something that's going to result in getting you fired, probably. Welcome to the Hybrid Ministry show. Well, hey everybody, welcome to the Hybrid Ministry show. If you and I haven't had a chance to meet you. My name is Nick Claussen.

00:01:14:13 - 00:01:39:20
Nick Clason | Hybrid Ministry
I am a 15 year youth ministry veteran who's been passionate about social media and digital and ushered into that an absolutely expedited pace in Covid and through Covid. And now, since Covid, I have built social media teams and social media, platforms that completely are self-sustainable. Now at this point, and in this episode, I am going to fully outline in detail for you all of that.

00:01:39:20 - 00:02:04:17
Nick Clason | Hybrid Ministry
Because here's the thing. In this, episode and on this podcast, I talk a lot about my hybrid ministry strategy. In fact, my entire hybrid strategy is linked down below. You can download it, you can use it, you can take it in that e-book. I recommend posting ten times per week. And I'm going to share with you the ten posts that I post per week in my current student ministry on social media.

00:02:04:17 - 00:02:31:02
Nick Clason | Hybrid Ministry
However, if you download my student or my fast seasonal social media pack, which is over on Patreon, the getting started version of that, social media strategy is actually only posting three times per week because I get it. Like youth ministries and youth pastors, they're busy. And so in this episode, what I want to outline for you is how to do that completely through your student volunteers.

00:02:31:02 - 00:02:51:28
Nick Clason | Hybrid Ministry
And so we're going to explain, the reason behind why you should pick students as part of your social media team. Also, what are some roles that you can recruit them into as you are creating and building a social media team? We'll talk about some roles for, students. If you're shooting in like a studio, we can talk about roles for students.

00:02:51:28 - 00:03:14:29
Nick Clason | Hybrid Ministry
If you are shooting some stuff on the street or like out and about in your space. Also, student ministry editors, which are honestly, in my opinion, the biggest life savers and time savers for me. And then finally, I'm going to give you, the opportunity to go grab a checklist of everything that you're going to need for these, for these roles and to build these teams.

00:03:14:29 - 00:03:31:03
Nick Clason | Hybrid Ministry
But first of all, let's take just a quick step back before we get into the nitty gritty. And then once again, there are chapters always listed down below in these episodes. So if you want to jump ahead, you can. But why students you got to understand their digital natives like this is their world. This is what they speak.

00:03:31:06 - 00:03:55:04
Nick Clason | Hybrid Ministry
I like this concept called hybrid, where we go from our in-person moment and we take our online presence and we find a way to blend the two. In fact, the entire playlist linked right here that we just went through for the fall kickoff event idea is all about leaning into your hybrid, from your event to the ongoing donut voting bracket, to the welcome guest, to creating and building a social team like the students.

00:03:55:04 - 00:04:15:15
Nick Clason | Hybrid Ministry
Blend that all the time. And while for adults, especially during Covid and us in ministry, we didn't love it, we were even maybe annoyed by it. But like, this is their world. This is their life. YouTube is huge right now. Students spend hours online on YouTube looking at and creating and consuming content. This is just a part of their world.

00:04:15:15 - 00:04:40:17
Nick Clason | Hybrid Ministry
And so, as we're trying to position ourselves as youth ministries and youth pastors to help spread the the news and message of Jesus, like we should use students to help give us that ability and help give us that chance to help spread and reach and make that message of Jesus known on the social media channels. Also, students are used to this like they're used to having an authentic social media voice.

00:04:40:17 - 00:05:07:03
Nick Clason | Hybrid Ministry
Like this is this is just like I said, they're digital natives. This is who they are. They value authenticity. Like, this is them. This is what they do. Right? There's also on your social media teams, there's a deep well of opportunities. For example, we had a student join last year and, the person who is overseeing the team, just like from a scheduling aspect of it, he looked at me and he's like, Nick, I don't have anywhere to put this person.

00:05:07:03 - 00:05:35:29
Nick Clason | Hybrid Ministry
And I was like, sure you do. And he goes, wait, what do you mean? I said, I don't know those like given those clapperboard, she's like, no, I was like, buy one and then have that person run the clapperboard. I was like, you can always invent opportunities to help make students feel like they're a doing something. But being that there is plenty of runway and avenue to enlist students for, and I'm going to share with you even how to build a team of editors so that you even have more above and beyond opportunities to, recruit people.

00:05:36:06 - 00:06:02:06
Nick Clason | Hybrid Ministry
And then, you know, the bonus in all of this is that, like, as they get into this, like, this gives them not only, like leadership experience, but also some opportunity to, like, be a disciple in this avenue of social media. Right? It may not be the most precise, it may not be the most theologically astute. It may not, you know, be the deepest or the the most, like, precision, and, you know, tightened up version of all this stuff.

00:06:02:06 - 00:06:29:11
Nick Clason | Hybrid Ministry
But like, they can learn how to influence their friends for and with the message of Jesus. So let's explore now, like, what exactly are some of the roles that we have instituted in our social media team? Let's take a look. So if you download my seasonal social media pack, you'll see that I recommend, two things transition videos and man on the Street videos.

00:06:29:11 - 00:06:51:19
Nick Clason | Hybrid Ministry
Those are things that are part of the custom for you section. And what the custom for you section is, is it's the section of my pack that makes it, your church specific because I do, I do give you some done for you stuff like Bible verses and, how to deal with anxiety, how to, you know, some like emoji guesses, some, some spiritual practice videos.

00:06:51:21 - 00:07:07:29
Nick Clason | Hybrid Ministry
Those are nameless, faceless. So any youth ministry can download those and use them. The custom for you section. What that does is it puts your people, your faces and your stamp on your social media, but that is going to require you to get out of camera, get out your phone, get out someone's phone and film some of these things.

00:07:07:29 - 00:07:31:18
Nick Clason | Hybrid Ministry
And so two of those are interview interview questions like man on the street style and transition style videos. Those are two staples of our social media strategy in our youth ministry. Every single Wednesday night, we are filming something and so we're but we're only filming one type of thing per week. So one week we're filming main on the street, and then maybe the next week we're filming transition style videos.

00:07:31:21 - 00:07:53:15
Nick Clason | Hybrid Ministry
I also include For you some bonus content of like topic ideas for either dress and or may seven question style videos. And so those are the others that we have on our monthly schedule. So man, on the street transition style videos, drafts, seven questions. Any given that you come into our youth ministry, we're doing one of those four things.

00:07:53:18 - 00:08:12:16
Nick Clason | Hybrid Ministry
And so, in the bonus section, the drafts are the seven questions. If you want to start doing some of those, we film those in like a fully, built out studio. I'll link the tour episode to our studio if you want to see our studio, what we've bought, how we outfitted it so that we can have multiple different sets in one, one room, one space.

00:08:12:16 - 00:08:36:22
Nick Clason | Hybrid Ministry
You can go check that out again. Link down below in the description. But here's some roles for for people in that, in that type of night, in that type of setting. So we record using podcast style microphones, which means we need to record into some sort of audio interface. So we plug it into like a Scarlett focus, eight eight and then that runs into like a computer, and then the computer is running like Adobe Audition.

00:08:36:22 - 00:08:57:22
Nick Clason | Hybrid Ministry
And so we have a person who sits there and runs audio. And so they literally do the thing like speeding, speeding, speeding. And so that person makes sure that the audio is actually rolling. And then they'll also put headphones on to ensure that they can hear what the people are saying and they can actually mix it. Do like a live mix using the Scarlett focus right.

00:08:57:24 - 00:09:18:01
Nick Clason | Hybrid Ministry
We'll also have someone running camera. And so they'll literally click the record button on the camera and then they'll click, you know, stop record. And for a while there, we had them clap in front of the camera. But like I said in the intro, we actually just, bought a clapperboard. And so either they can do it or if you have enough people, you can have a whole nother person do it.

00:09:18:03 - 00:09:37:08
Nick Clason | Hybrid Ministry
And the clapperboard that we bought is a dry erase. And so you can put like, you know, you can erase it and you can write like drafts, take four and then you can write the names of the people and that way if you could get them to spell their names for you, you're going to get their names on the edit spelled exactly right, which I think is really important.

00:09:37:15 - 00:10:01:28
Nick Clason | Hybrid Ministry
We also have a television screen, which sometimes for like our leader podcast, we have that on the actual camera and use it as like a presentation, if you will. But for these videos, we actually put it, off camera so that the contestants can see the slides because there's like scripts and stuff, like for example, the script that like for seven questions is, hey, the name of the game is seven questions if you want to play and close your eyes, the answer is going to be right here on the screen.

00:10:02:01 - 00:10:16:25
Nick Clason | Hybrid Ministry
The category is fill in the blank. It's hard sometimes. The sixth grader walks in. They want to be part of the social team. They want to be on in want to do the social challenge. And you tell them the script and they can't remember it. And so that TV right there really helps them, you know what I mean?

00:10:16:25 - 00:10:36:07
Nick Clason | Hybrid Ministry
Like, see what they're supposed to do. And then we'll also after that script, we'll just make a slide that says one and that's question one. And then two, three, four. And so that that screen also helps them like keep track of the questions. And then there's always some sort of like call to action at the end of every video like hey, comment below your answer or comment below, did you get it?

00:10:36:07 - 00:11:08:11
Nick Clason | Hybrid Ministry
Or you know, whatever. And those are just kind of like prompts so that someone doesn't have to speak them. Because when someone speaks them from off camera, you have to edit them later, which is not the end of the world. But again, it helps. And so you can have someone literally sitting there running slides. It's also helpful to have people recruiting because we're in our studio, students might not know that the social challenge is going on, or they might know now, at this point in our in our context, but they might not be like aware of it or looking for it or, you know, running towards it.

00:11:08:11 - 00:11:23:10
Nick Clason | Hybrid Ministry
And so you have people who are like, hey, you want to be in social challenge today? And then they'll bring them back to our studio and then they'll help, kind of like queue up a line. And then lastly, you can have a host, a person who is out in the hallway talking to the people, waiting, explaining to them what they're going to do when they get in there.

00:11:23:15 - 00:11:44:22
Nick Clason | Hybrid Ministry
And so you're going to want someone who's got some charisma on that. But, all of those are different roles that we have tried to implement and institute for our studio based social challenge nights. Now, there are those are drafts and seven questions. So that's two out of our four social, challenge, you know, scheduling nights. The other two are when we're out and about.

00:11:44:22 - 00:12:02:21
Nick Clason | Hybrid Ministry
So we grab a tripod, a camera and a microphone, and we hit the street and we don't go anywhere. But just like our student lobby. But we're out and about. We're more visible. So you don't quite need as many, like, hosts or anything like that. But you may need like a recruiter. You still need someone like, hey, you want to come be on social media tonight?

00:12:02:21 - 00:12:18:13
Nick Clason | Hybrid Ministry
You want to come here to some questions. And so they'll fold people in the queue up a line. They'll get them off to the side there. So that's another option or another role. Of course you're going to have your interviewer. So the person that's on camera that's asking the questions like, hey, would you rather this, would you rather that?

00:12:18:15 - 00:12:40:19
Nick Clason | Hybrid Ministry
And listen, all of these questions are included in my social media pack. And so what I recommend is that you batch record so that you ask 4 or 5 questions, and you ask 4 or 5 people the same 4 or 5 questions, and then boom, you have 4 or 5 different men on the street style videos. And so that interviewer there's asking the same person these, you know, 4 or 5 different questions.

00:12:40:21 - 00:13:04:14
Nick Clason | Hybrid Ministry
Obviously, you're also going to have a camera person. You're also going to have an audio person. And I like to have the audio person, plug the headphones directly into the camera and listen to make sure that they can hear, and that's not too loud. And, you know, if like, anything gets cut out, that they can make them go back and reshoot it with film it, you can have someone holding up like a sheet with the questions or even times we've rolled that TV out.

00:13:04:14 - 00:13:24:18
Nick Clason | Hybrid Ministry
Right? And so we've had a person there, managing that TV or running slides for that, you know, or whatever the case may be. And so those are all different ways and things that you can use for like man on the Street transition style videos are very similar, except for all you really are doing is like, you know, you get like a video of a kid who was riding a skateboard and they fell on the floor and they fell like in this certain position.

00:13:24:19 - 00:13:40:28
Nick Clason | Hybrid Ministry
So you tell someone, hey, lay like this, and then you give them some sort of script like, oh, that hurt. Make sure that you always have someone to help pick you up. We got that here at our church on Wednesday nights. See you at 630 or something. You know, something silly like that. Like it's kind of meant to be, you know, silly like that.

00:13:41:00 - 00:13:58:01
Nick Clason | Hybrid Ministry
Those are the two, like, on the night, jobs. And let me just tell you, like, once we started walking around with the camera, especially for, like, man on the street or, like, transition style videos, the kids came out of the woodwork in their interest level for it. We have, seven, I want to say different like serving teams for students.

00:13:58:01 - 00:14:25:27
Nick Clason | Hybrid Ministry
We have welcome team. We have cafe, we have tech team. We have social team, we have photography. We have worship. Maybe that's it. Oh no. And then we have our table leaders. That's probably like our highest, spiritual bar of of role. The team that people want to be on the most is the social team. And so we have, like, increased our engagement around student serving because the social team exists.

00:14:25:29 - 00:14:48:12
Nick Clason | Hybrid Ministry
But the real, in my opinion, this role right here, this next role, this is really like the role that has changed everything for me. It's the student editor. So I post ten pieces of content per week. And this is a genuine, real, true, authentic statement. I don't edit any of it okay. So let me let me walk you through, what I post.

00:14:48:14 - 00:15:07:18
Nick Clason | Hybrid Ministry
It's some of it's going to be similar to what you might get in the fall seasonal social media pack. Some of it is a little bit different. You can sprinkle in any of these ideas because I'm asking you in the seasonal social media pack to post three times per week. So if you like any of these ideas you got, you got margin to kind of add this and make it your own and bring your own flair.

00:15:07:20 - 00:15:27:12
Nick Clason | Hybrid Ministry
But I post like a meme Monday every single Monday morning that is just like a static carousel kind of based post. What we've done in our, our staff team is we created a Google Drive folder and we just say, hey, as you're scrolling social media, if you come across memes, save them and dump them in this folder.

00:15:27:12 - 00:15:46:18
Nick Clason | Hybrid Ministry
And so all I have to do on Monday is go grab them from that folder, pull them out. You know, I put ten out for carousel post and I post them, recently I've only started doing five because I've also started posting them over on the YouTube posts section, and they only allow five total, as opposed to Instagram, which now I believe allows like 20.

00:15:46:18 - 00:16:16:22
Nick Clason | Hybrid Ministry
So I wasn't posting, by the way, I wasn't posting to YouTube, but I had a kid who said, are you going to do me Monday anymore? And I was like, yeah. And he's like, on YouTube. And I was like, oh, so that made me, you know, kind of start doing it, on, on YouTube there. Additionally, I post three sermon recap clips, so like, what we do is we film our messages long form posted to YouTube, and then we edit them for YouTube with edits and captions and all the things.

00:16:16:24 - 00:16:42:28
Nick Clason | Hybrid Ministry
But before, we edit those or I'll have whoever is editing for me because I actually pay for an editor on these. I'll have them send me just a clean copy so they'll they'll compile it all together chronologically, and then they'll send me a copy without captions and without any of the, you know, B-roll or whatever. And I'll take those clean copies and I'll upload them into something like Open Source Pro, which, by the way, there's a link down below if you're interested in checking it out.

00:16:43:01 - 00:17:21:14
Nick Clason | Hybrid Ministry
It doesn't change anything for you, but it is a small, affiliate commission link for me, which would be incredibly helpful if that's something you want to try out. It makes my job so easy. I clips those up, and then we just download three of those and store them to post on three different days in our week. If you don't pre film like a long form message, then my foster seasonal social media pack, it gives you like devotional scripts that you can hold your phone and you can speak direct to camera on those, and it'll tell you exactly what to say and how to include it and that, that, that hits the same

00:17:21:14 - 00:17:40:05
Nick Clason | Hybrid Ministry
basic gist of what, a clip is meant to do where your Devo, clip, which isn't maybe tied to like a specific sermon or message, but it's still it's going to perform really well. I'm going to do a really good job for you on social media. So either one of those is fine, but it's some sort of spiritually charged content, right?

00:17:40:05 - 00:17:58:27
Nick Clason | Hybrid Ministry
Because some of these other things aren't spiritually charged content. And so your goal is you want to hook people, hook students, or hook your, your students friends with some of the goofy stuff so that you're showing up more and more in their algorithm. So that's why you also want to include some of these spiritual things so that they'll run across those as well.

00:17:58:27 - 00:18:17:28
Nick Clason | Hybrid Ministry
But the way I don't edit them is I use opus clip if you want to, you know, film something on your phone, that's fine. Then what I would recommend is handing over your phone to a student editor. Or if you pay for like a service like Adobe Premiere Pro, Final Cut Pro, DaVinci resolve, you can get them on a computer and they can edit that video for you.

00:18:17:28 - 00:18:36:25
Nick Clason | Hybrid Ministry
Or even if you don't want to do it, have a student film there and let them edit it, and they can use something like on their own phone, like cap cut, or even just something simple like the TikTok or Instagram Reels editor. Our four social challenge archetypes remember seven questions drafts, man on the Street, transition style videos, all edited by students.

00:18:36:25 - 00:18:58:19
Nick Clason | Hybrid Ministry
And right now I'm actually building like a tutorial. Because, like, I've trained students and it takes a lot of my time to get them up to speed, but I'm building tutorials now, where they're watching me edit one, and then they can go back and they can watch that as reference as they edit. And so now I'm able to recruit more students without any experience, and I'm having them do that on something like Adobe Premiere Pro.

00:18:58:25 - 00:19:14:21
Nick Clason | Hybrid Ministry
But I have had students in the past who have their own editing, kind of like chops. And I'll just send them a link from our Google Drive of like, like a seven questions and I'll say, hey, get this under a minute, add captions on the screen, add music, and send it back to me. And they do a great job and I'm fine with it being that way as well.

00:19:14:21 - 00:19:39:03
Nick Clason | Hybrid Ministry
So it doesn't have to be exactly like I'm doing it, or exactly in like, you know, my template, which, by the way, I have, seven questions and address template link down below. It's included in the for seasonal social media pack, or just in 100 bonus ideas for free listed down below in the description. Another video that we do is like, just like our Wednesday night recap, which is a very simple collage style video.

00:19:39:05 - 00:19:57:12
Nick Clason | Hybrid Ministry
I walk around with my phone and I get anywhere from like 5 to 7 second clips. Put that in TikTok, it does auto cut for me and boom are done. And then the last remaining of my ten is one of my four seasonal social media packs. Either a verse, a spiritual practice video, a how to carousel or an emoji phraseology guesting.

00:19:57:12 - 00:20:21:13
Nick Clason | Hybrid Ministry
And again, all of those are going to be included in my fast seasonal social media pack, which, by the way, if you didn't know, is 1799. However, I have a bonus Patreon podcast for $4 a month where I not only give you everything in my store for free so that includes this pack, but also I, recap what we did from a creative programing standpoint and from social media.

00:20:21:13 - 00:20:48:21
Nick Clason | Hybrid Ministry
From a social media standpoint. The previous week in student ministry. Think of it as like your weekly, debrief meeting with, like, you know, a trusted friend. And if I were you, that's $4 a month. You can charge at times $1,248 to like, professional development or your student ministries budget in that way. But what I'm going to do is I'm going to include a checklist for you of roles, of things to do, of what to film all of that.

00:20:48:21 - 00:21:16:03
Nick Clason | Hybrid Ministry
That's over on my Patreon. Once again, that will come with a nominal fee because Patreon doesn't let me give it away for free. However, if you are a hybrid hero, you get that checklist that costs you $0 included in your $4 per month membership Hybrid Heroes tier. This is how we do it. This is how I have handed all of this off, and I don't lift a finger any more for capturing, editing, or creating any of our social media content.

00:21:16:03 - 00:21:38:08
Nick Clason | Hybrid Ministry
You two can build a robust, student led, student driven social media team and social media feed. All you gotta do is start leaning in. Some of the students that God has gifted and and given to you in your context. I'm rooting for you. Don't ever hesitate to reach out. I got the pick my brain. Link down below in my, description.

00:21:38:08 - 00:21:50:29
Nick Clason | Hybrid Ministry
If there's something that can help you get this up off the ground. But until next time. And as always, my friends, don't forget. Stay hybrid.

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🕰️TIMECODES
00:00 Develop Your Students
00:49 Why Have a Social Media Team?
04:58 Summer is the Perfect Window to Develop it
05:21 Your Full Social Media Strategy
06:48 A Content Strategy that Runs while you Train

--------------
TRANSCRIPT
00:00:00:00 - 00:00:20:14
Nick Clason | Hybrid Ministry
You've got teens who love TikTok, who know Capp cut better than you and are making videos all summer long. What if this summer, rather than just discipling them, you actually turn them into influencers who are reaching their peers for Jesus through social media. Welcome, my friends, to the Hybrid Ministry show. Well hey everyone, welcome to the Hybrid Ministry Show.

00:00:20:14 - 00:00:41:12
Nick Clason | Hybrid Ministry
If you and I haven't had a chance to meet yet. My name is Nicholas and the host of this here Hybrid Ministry podcast. And in this episode, I want to talk about why you should, train teen editors to edit and to manage your social media content. Why? Summer is the perfect window to do that. Also, how do you stay active on social media while you're in the midst of building up a team?

00:00:41:12 - 00:01:01:02
Nick Clason | Hybrid Ministry
And finally, I have the ultimate and most perfect solution for you, so be sure to stick around to the very end of the video. But the reason why you should be leaning into teenagers on social media is because, according to Pew Research, a recent study showed that 90% of teens and an even earlier studies showed that 95% of them spent regular time on YouTube.

00:01:01:05 - 00:01:25:25
Nick Clason | Hybrid Ministry
Not to mention the fact that they use their mobile device, Gen Z, more than any other device combined. And I think the screen time is up to an average of seven plus hours per day, which is the equivalent of watching the entire Lord of the rings trilogy every single day. And so this is where teenagers are. And the fact is, you and I work as youth pastors in a day and age where we can reach teenagers through their screens and through their devices.

00:01:25:25 - 00:01:41:23
Nick Clason | Hybrid Ministry
And so you should train teenagers to do that because you might not be well versed in it. You might be not be very good at it. And see, probably most importantly, you have other things to do. You got sermons to write, you got leaders to develop, you got bosses to meet with. You got students to grab coffee with.

00:01:41:29 - 00:02:10:14
Nick Clason | Hybrid Ministry
You have a plenty of other things going on in the meantime, you still should be reaching teenagers and reaching students and being present on your church's social media platform. In addition to that, it helps give students development and leadership and ownership. You know, according to the study, Growing Young by fellow Youth Institute, they said that key chain leadership was a key for students who grew up in youth group, but also chose to stick around in youth group after they graduated from high school.

00:02:10:15 - 00:02:32:02
Nick Clason | Hybrid Ministry
So what what actual areas of leadership and ownership are you handing to your teenagers? And the fact is, this is school is gone. Students have more, windows of availability. You should be teaching and training your students this summer to take your social media platform so that once you hit the fall, you are off to the off to the races and you hit the ground running with students managing and editing it.

00:02:32:09 - 00:02:51:17
Nick Clason | Hybrid Ministry
In fact, last summer I remember I was sitting there, we had an intern on our staff, and then his younger brother was in sixth grade, maybe seventh grade. And they were just like sitting around. We were cleaning up after the night. And so his younger brother was still in the building with, you know, the rest of our team helping and just kind of hanging out, waiting for his brother to be ready to take him home.

00:02:51:24 - 00:03:07:21
Nick Clason | Hybrid Ministry
And I looked at him and I said, hey, you want to learn how to edit TikTok videos? And he's like, sure. I say, have you ever done it before? He's like, no. And I was like, all right, sweet. I said, come in tomorrow, see if your brother, your mom can take you. Have him text me and, we'll get you set up.

00:03:07:21 - 00:03:30:04
Nick Clason | Hybrid Ministry
We'll get you editing. And so he came in the next day. We haven't have the luxury of having a spare computer sitting around, and I showed him how to edit and actually teaser. If you go and grab my, summer social media pack, you'll see that two of the bonus pieces of content are things called drafts, where you go back and forth with a student or with another person, and a game called Seven Questions.

00:03:30:11 - 00:03:45:20
Nick Clason | Hybrid Ministry
And so I got him set up editing that game. Seven questions real easy. I used Adobe Premiere Pro. I taught him how to use it. That's what I use. I taught him how to how to use what I know how to use. And, he was slow at first. He had a lot of questions, but I kid you not, this is not an exaggeration.

00:03:45:23 - 00:04:07:17
Nick Clason | Hybrid Ministry
This last week we haven't been meeting on Wednesday nights. And, so fast forwarding the story after he got up and running, he pretty much comes in every single Wednesday and edits for me. He's home school. He comes in around 2 or 3:00. He brings his dinner and he edits until youth group gets started around six. So he sits there for 2 or 3 hours and, we, we repaid him with free summer camp this year.

00:04:07:19 - 00:04:27:23
Nick Clason | Hybrid Ministry
Or we'll let him get snacks at a liter workroom. And so we haven't been meeting on Wednesdays for the last several weeks. If you're a subscriber on my Hybrid Heroes Patreon membership to. You know that, we're back now, but, I called up his mom, and I said, hey, listen, like we haven't had a brand new edit for some of our social content in nearly five weeks, can you please send him?

00:04:27:29 - 00:04:47:13
Nick Clason | Hybrid Ministry
And the reason I tell you that is because I want to. I want you to notice and see how reliant I actually have become on student editors. Like I don't touch edits anymore. And so the downside is I've filled my time with other things. And so if I don't have a student comes in, come in and edit, we're in a little bit of a hole.

00:04:47:15 - 00:05:08:00
Nick Clason | Hybrid Ministry
However, he's been incredibly helpful with that. And so he's taking it taking it for us and kind of, you know, gone off to the races with that. And so student editors are amazing. And this summer, while they have more free time, if you choose to carve out a little bit of time, train up leaders, create a strategy for them, like help them understand and know what's next.

00:05:08:02 - 00:05:23:29
Nick Clason | Hybrid Ministry
You can hand it off to them full stop. I genuinely mean it because I've seen it happen in my own context. But now you might be thinking like, what is a good strategy? Like, what should we be doing? I'm glad you asked. Actually, link down below is my free hybrid strategy guide. It will tell you exactly what we do.

00:05:24:01 - 00:05:46:23
Nick Clason | Hybrid Ministry
But if you buy my seasonal summer social media pack for only 1799, it's the cost of less than $0.07 per post idea. It will cover three months worth of posting or better yet, become a Patreon member. Get my weekly bonus podcast where I recap everything we've done and you get that resource for free. It will actually give you a three post per week strategy, and there's two sections of it.

00:05:46:28 - 00:06:02:05
Nick Clason | Hybrid Ministry
The first section of it is done for you, which means you don't have to think about it. The graphics work no matter what context you're in. You download and you upload and you're off to the races. You're done. The custom for you does require a little bit more work. And that right there is something that you could genuinely hand off to a teenager.

00:06:02:12 - 00:06:22:29
Nick Clason | Hybrid Ministry
There's devotional content. There's Bible trivia content. There's men on the street, content you can let your teenagers do all of those things, and they can own that, and you can just cut them loose to run wild with it. Maybe my custom for you ideas give them a springboard, but then they have better ideas. They should. I'm 35 years old.

00:06:22:29 - 00:06:41:29
Nick Clason | Hybrid Ministry
I have gray in my beard. There's no way that a teenager in Gen Alpha Gen Z doesn't have better ideas than I do. But my strategy will help give you, like, the track that you want your teenagers to stay on, and then this pack will help you hand off to teenagers to actually take it. And actually run with it.

00:06:41:29 - 00:07:03:18
Nick Clason | Hybrid Ministry
And for less than $20, you can have three months worth of content. It is so worth it. And that strategy will run not only in the background as you are getting your teenagers up to snuff, and as you're getting them trained and as you're getting them off to the races. But then additionally, it will give them something to continue to lean into and to own and to create that key chain style of leadership.

00:07:03:24 - 00:07:24:22
Nick Clason | Hybrid Ministry
You and I know this. The Apostle Paul says our job is to equip the saints for the works and for the acts of service. Your job is not to run a social media channel and to be a social media manager, but you have teenagers who are interested in it and would really be good at it. And so why don't you take the opportunity to level them up and to hand off a serving opportunity?

00:07:24:27 - 00:07:48:23
Nick Clason | Hybrid Ministry
The last thing I'll end with is this is our student social media team is our biggest and most energetic team serving team in our entire student ministry. Kids clamor to be on it. And so if you want to get kids involved in serving, because we know how important serving is not only for the retention long term and remaining involved in youth ministry, but also for their long term development of their faith.

00:07:48:29 - 00:08:09:19
Nick Clason | Hybrid Ministry
If you want to do that, you need to start having a social media strategy and one that you can hand off to students and teenagers, and this pack will help you do that. Well, hey my friend, so glad that you're here. Don't forget, and as always, link down in the description to everything that we talked about. Make sure that you subscribe so that you don't miss a single another episode the rest of the summer.

00:08:09:19 - 00:08:13:07
Nick Clason | Hybrid Ministry
But until next time. And as always, don't forget to stay hybrid.

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DESCRIPTION
Struggling to make social media actually work for your youth ministry or overall church? In this episode, we’re breaking down a 3-step strategy to move from just broadcasting announcements to real engagement that inspires and connects. If your social feed is just a wall of static graphics, it’s time to rethink your approach—let’s build a social media presence that truly makes an impact!

📓 SHOWNOTES
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⌚TIMECODES
00:00 Is your Church Social Media on Life Support?
01:50 Stop Ignoring Digital Ministry
04:17 Step #1
06:23 Step #2
09:43 Step #3

TRANSCRIPT
00:00:00:00 - 00:00:02:24
Nick Clason | Hybrid Ministry
Is your social media account

00:00:02:24 - 00:00:03:06
Nick Clason | Hybrid Ministry
on

00:00:03:06 - 00:00:10:17
Nick Clason | Hybrid Ministry
life support, like just a bunch of pre downloaded graphics or things that you've made in Canva?

00:00:10:17 - 00:00:28:26
Nick Clason | Hybrid Ministry
If it is, rest assured you're probably in the majority of other youth workers or even church communications social media managers who know that there's more for social, but you just don't have the capacity or the bandwidth or maybe the desire to take it to that next level.

00:00:28:26 - 00:00:58:19
Nick Clason | Hybrid Ministry
But in this video I want to do is I want to help you take your social media from broadcasting a message to engaging the message and in the video playlists that we've been currently in, linked right here at the top of the screen. If you're watching here on YouTube, we've been talking about communicating in your church, communicating with better church announcements, and one of the key elements and areas I think a lot of churches wrongfully default to is posting their announcements to social media.

00:00:58:21 - 00:01:26:06
Nick Clason | Hybrid Ministry
And that's where you just broadcasting about you. But I want to shift your strategy to engagement. Social media's invention. Social media is existence. Its best existence is not for information transfer. However, it is a good spot for inspiration along with entertainment. So give me a like if you've ever had your social media account look like this that you're seeing here on screen, if you're watching on YouTube or give me a sub if

00:01:26:06 - 00:01:26:20
Nick Clason | Hybrid Ministry
these

00:01:27:00 - 00:01:35:10
Nick Clason | Hybrid Ministry
announcement based posts have actually returned and yielded good results for you, the fact is, it probably have it.

00:01:35:10 - 00:01:44:13
Nick Clason | Hybrid Ministry
And that's why in this video, I want to lay out my three step social media strategy. And as always, here in the hybrid Ministry show, there are

00:01:44:13 - 00:01:45:11
Nick Clason | Hybrid Ministry
chapters

00:01:45:11 - 00:01:56:29
Nick Clason | Hybrid Ministry
linked down below. Welcome everyone to the Hybrid Ministry show flavor. Welcome back to the Hybrid Ministry Show. If you and I haven't had a chance to meet yet, my name is Nick Clayson.

00:01:57:02 - 00:02:26:09
Nick Clason | Hybrid Ministry
I've been in youth ministry for 14 years, and I've always known and seen the importance of a social or a digital media existence and a present presence. However, Covid really, really ushered that in. And as sort of a result of what Covid did, not only like around me, but in me, I decided like, man, I really like I see churches going a certain direction up and down a certain path and like, I want to be a voice that has something to say about it.

00:02:26:09 - 00:02:40:11
Nick Clason | Hybrid Ministry
And interestingly enough, I was on a livestream not too long ago. If you want to go check it out with, download Youth Ministry. And Josh was like, why are you the guy we're talking to you? And I said, it's interesting because I just started recording videos in

00:02:40:11 - 00:02:40:21
Nick Clason | Hybrid Ministry
my guest

00:02:40:21 - 00:02:41:05
Nick Clason | Hybrid Ministry
bedroom

00:02:41:05 - 00:02:47:13
Nick Clason | Hybrid Ministry
early in the morning, and, here I am now on a live stream answering more questions to other people.

00:02:47:13 - 00:03:16:21
Nick Clason | Hybrid Ministry
And it but it was because I was so passionate about this idea of social and digital media. And so, I don't think that when we're just posting announcements that we're doing, first of all, any service to our social platforms, to the algorithms, nor are we really serving our audience, especially on social in a, discovery era where people, stumble upon accounts that they've never seen before.

00:03:16:24 - 00:03:29:27
Nick Clason | Hybrid Ministry
But your Canva graphic for the chili cook off, that's only getting a handful of likes that that's not being discovered by anybody new, nor even probably your current church

00:03:29:27 - 00:03:30:12
Nick Clason | Hybrid Ministry
members.

00:03:30:12 - 00:03:30:21
Nick Clason | Hybrid Ministry
And so

00:03:30:21 - 00:03:43:20
Nick Clason | Hybrid Ministry
you really just making double the amount of work for you. And we've been discussing that in the last three videos about more effective communication, where I laid out better communication strategies for all churches and youth ministries.

00:03:43:27 - 00:03:55:27
Nick Clason | Hybrid Ministry
But in this video, what I want to do is I want to say, okay, so if that's what you're supposed to do, if you're supposed to kind of leaning on email and leaning on your website and leaning on social for inspiration and entertainment,

00:03:55:27 - 00:03:56:09
Nick Clason | Hybrid Ministry
what

00:03:56:21 - 00:03:58:22
Nick Clason | Hybrid Ministry
exactly should you be posting?

00:03:58:22 - 00:04:03:26
Nick Clason | Hybrid Ministry
I'm glad you have three steps for everyone and their social media is is, three steps.

00:04:03:26 - 00:04:21:00
Nick Clason | Hybrid Ministry
Social media checklist. Step number one is make sure that your website is up to date. I've said that in every single video so far that we've been in this playlist. And it's true because when you take away social as an avenue for announcements or when you

00:04:21:00 - 00:04:21:15
Nick Clason | Hybrid Ministry
reduce

00:04:21:15 - 00:04:21:24
Nick Clason | Hybrid Ministry
your amount

00:04:21:24 - 00:04:30:07
Nick Clason | Hybrid Ministry
of stage announcements, there's still has to be a full bodied, one stop, robust shop for your church people to fall to.

00:04:30:07 - 00:04:49:02
Nick Clason | Hybrid Ministry
And I think the best spot for that is your church website. And the first video we talked about the difference between Netflix TV and cable TV. And so when your website is a great spot, it can be a Netflix type location, an on demand type location rather than

00:04:49:02 - 00:04:52:06
Nick Clason | Hybrid Ministry
hopefully they see the graphic that has the info on social media.

00:04:52:06 - 00:05:18:25
Nick Clason | Hybrid Ministry
Hopefully they they saved the email that you sent with the registration link. Hopefully there just have a photograph or you know, whatever the the audio version of that is memory from your staged announcement to do exactly what you want them to do in that moment. And if any people don't have those things, they're just in deep trouble. However, if you have a great website, none of those things matter as much, at least on the information side, right?

00:05:18:25 - 00:05:42:28
Nick Clason | Hybrid Ministry
You can still inspire them with the stage announcement. You can still be witty on social media and you can still send a awesome email, but your website is the place where they can go to for that. That information that they really need to download and also move toward action them. And so as we've been talking about, I can actually if that's something anyone's interested in, I can actually do that for you.

00:05:42:28 - 00:06:04:22
Nick Clason | Hybrid Ministry
I can build a website for you one time, or you can kind of contact me to just come on and and run that on an ongoing basis, as well as even potentially we can explore what it looked like for me to run that plus your social media. But step number one, regardless of if it's me, regardless of if you use groups, which I recommend your website, just very simply needs to be up to date.

00:06:04:22 - 00:06:27:07
Nick Clason | Hybrid Ministry
I don't care what you use, I don't care who you use, I don't care how you get there, but make sure your website is good and thorough and up to date. Okay, that's the first step in the social media strategy process. Let's move on here to step number two. So your website kind of being up to date, that sort of satisfies the first check in the process.

00:06:27:07 - 00:06:30:17
Nick Clason | Hybrid Ministry
And that also makes what I'm going to recommend here on

00:06:30:17 - 00:06:44:04
Nick Clason | Hybrid Ministry
social, which is the second step here. The second step is you kind of want to become enamored with shorts, reels, TikTok style videos, because when your website is good,

00:06:44:04 - 00:06:44:17
Nick Clason | Hybrid Ministry
you don't

00:06:44:17 - 00:06:44:28
Nick Clason | Hybrid Ministry
have to

00:06:44:28 - 00:06:54:10
Nick Clason | Hybrid Ministry
worry about the information. So now you can leave that behind and you can now move ahead towards the era that social is really made for and meant for.

00:06:54:10 - 00:06:58:26
Nick Clason | Hybrid Ministry
And so, quick hit trip, quick hit, quick trip down

00:06:58:26 - 00:06:59:29
Nick Clason | Hybrid Ministry
history,

00:06:59:29 - 00:07:00:25
Nick Clason | Hybrid Ministry
memory lane

00:07:00:25 - 00:07:21:00
Nick Clason | Hybrid Ministry
2020 TikTok ushered in this new era of of social called the Discovery ERA. It was made popular with an app called TikTok. It is now banned in the United States of America, at least in the App Store right now. But TikTok brought in this brand new style and archetype of video.

00:07:21:00 - 00:07:25:29
Nick Clason | Hybrid Ministry
In fact, it was so popular that not even four years later, according to

00:07:25:29 - 00:07:33:26
Nick Clason | Hybrid Ministry
video, 90% of the internet's traffic is found on short form, vertical based video.

00:07:33:26 - 00:07:34:20
Nick Clason | Hybrid Ministry
Because

00:07:34:20 - 00:07:49:15
Nick Clason | Hybrid Ministry
every other platform then was trying to catch up and keep up with this brand new one called TikTok shorts. Reels. Facebook has Instagram has YouTube has some and even other like places like, Twitter.

00:07:49:15 - 00:07:51:08
Nick Clason | Hybrid Ministry
If you're even on there, it'll it'll

00:07:51:08 - 00:08:08:01
Nick Clason | Hybrid Ministry
be on a video, you'll be watching video and it'll auto scroll to the next one. They even built in the scrolling type functionality. And there's a couple pieces of relevant things with it. First of all, it's video based and it's short and it's quippy and it's fun. But secondly, like I said earlier, it said discover re era.

00:08:08:07 - 00:08:37:02
Nick Clason | Hybrid Ministry
If you jump on Reels on Instagram, if you jump on your TikTok for you page more than I think 90% of the I believe that's the stat of the videos that you're served are from people that you've never actually even met. And so that's good news for you and I. As churches and youth ministries, we can get on to other people's for you pages without buying their attention or without having them have to follow or subscribe or or know about our channel.

00:08:37:05 - 00:09:02:09
Nick Clason | Hybrid Ministry
The key is producing good content. And so step one website. Step two start focusing on good shorts, which is why I've created down below my hybrid strategy. Got it will not only lay out my plan and what I do in my student ministry, but it will also give you different ideas and types of content that you can use for your social media and for your shorts, you know?

00:09:02:09 - 00:09:21:20
Nick Clason | Hybrid Ministry
But like in our student ministry, I post ten different pieces of content, every single week. And it's all different. Kind of like styles of content. And so if you'd like more info on that, you definitely hop down and grab my free strategy guide. It will lay out how we do it, what we do, and how we capture it, how we batch record.

00:09:21:20 - 00:09:25:13
Nick Clason | Hybrid Ministry
I also talked about it in my live stream, a lot of different videos on my

00:09:25:13 - 00:09:38:21
Nick Clason | Hybrid Ministry
channel. We'll kind of unpack it. And so I'm not going to, you know, bog you down with that info here on this video, but go, go check it out. Go subscribe. Go listen to some more podcasts and we'll get you covered on what exactly we do.

00:09:38:23 - 00:09:39:28
Nick Clason | Hybrid Ministry
Moving on to

00:09:39:28 - 00:10:05:16
Nick Clason | Hybrid Ministry
step number three then is shorts are great, and if you don't have any capacity and you need to stop there and, and, you know, bolster your strategy and bolster your infrastructure to make that happen. And by all means do that. But then step three, the eye on the prize for all churches and youth ministries is you want your long form primary teaching content posted to YouTube.

00:10:05:18 - 00:10:18:01
Nick Clason | Hybrid Ministry
90% of teenagers, according to Pew Research, are on YouTube, and so generation Z and Generation Alpha are landing in and making YouTube home. In

00:10:18:01 - 00:10:18:11
Nick Clason | Hybrid Ministry
fact,

00:10:18:11 - 00:10:18:25
Nick Clason | Hybrid Ministry
according to

00:10:18:25 - 00:10:40:20
Nick Clason | Hybrid Ministry
a book called Meet Gen Alpha by Mccrindle and Fell, they said that YouTube is actually supplanting Google as the number one primary search engine for Generation Alpha. And so you want to be on YouTube, and if you're running your church, social media for, you're like overall church, you probably have some measure, some version of a live stream.

00:10:40:20 - 00:11:13:28
Nick Clason | Hybrid Ministry
That's great. Put that on YouTube. If your equipment is good and working, then great. Put that on YouTube. In student ministry, if you have the ability to do that, then go ahead and put that on YouTube and anywhere else you want to put it. But you definitely have to make sure that you put it on YouTube. And then if you don't have anything, which my strategy guide will lay out exactly how we do this in our environment and in our setting, we don't have any live stream equipment, so we actually sit down before the message several weeks ahead of time, pre-record our message using like a teleprompter.

00:11:13:28 - 00:11:33:14
Nick Clason | Hybrid Ministry
And, we've built out like a full studio, so like, I can have all that stuff linked down below. You can check out my studio episode, and you can buy any of the stuff that we have that might be helpful for you. And I also have a Patreon where I'm talking about how I implement my hybrid strategy in my, environment every single week.

00:11:33:14 - 00:11:43:13
Nick Clason | Hybrid Ministry
And that podcast is $4 a month. It's one extra bonus podcast per week. Plus, literally, I think I throw in a freebie almost every single week. So

00:11:43:13 - 00:11:52:12
Nick Clason | Hybrid Ministry
I believe that that podcast is a very nominal fee for a lot. A lot of value. And so if you want to kind of go all in on this hybrid strategy, I would recommend that.

00:11:52:14 - 00:12:16:08
Nick Clason | Hybrid Ministry
But we sit down, we pre-record it, and then we post those to YouTube trying to answer some of life's hard questions with our titles, with our tags, and even with our thumbnails. And so again, comes for you. I can help you with that. But the goal then is to take your short content and build an audience that eventually promotes and and pushes people over to your in long form content.

00:12:16:08 - 00:12:45:14
Nick Clason | Hybrid Ministry
That's the that's the Mecca of your social platform. And what that does is that that reduces the anxiety, that reduces the pressure that is on your social channels to communicate your announcements. If your website's doing its job, then you're short form content, both fun and serious, can point to you and promote your long form content, which is serious, which will also then helps to help answer students big questions about life and faith, regardless of if they're in your context or not.

00:12:45:16 - 00:13:03:04
Nick Clason | Hybrid Ministry
With an eye towards and with the focus on your students or your people in your context, and then like just, you know, a next steps form or some way for them to respond to whatever sort of like message that you have put on YouTube. And what I would recommend again, is that takes us all the way back to number one.

00:13:03:04 - 00:13:26:08
Nick Clason | Hybrid Ministry
Make sure there's a good like digital next steps form, one that's universally used and applied in all of your settings when you're teaching. And then with that link you can just post that in the comments of a YouTube video. And your website is helping serve your holistic hybrid and digital strategy. And that is my three step social media process.

00:13:26:15 - 00:13:27:17
Nick Clason | Hybrid Ministry
Make sure your website's up

00:13:27:17 - 00:13:46:04
Nick Clason | Hybrid Ministry
to date. Lean into shorts. Start producing as many of them as you can that make realistic sense during your week? Just be. Just be consistent with it. Don't have a number in mind. And then all with an eye toward the prize of. Start posting your long form messages to YouTube and and all of that.

00:13:46:09 - 00:14:09:00
Nick Clason | Hybrid Ministry
I can help with coaching. I can help by running it for you. I can help on my Patreon. I can help on this channel for free. So give me a subscribe if you would like to hear more about that topic. But until next time and as always, my friends appreciate you being here. Appreciate you trying to communicate in a digital and noisy world, but I want to encourage you to stay hybrid.

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Struggling to figure out the best way to communicate with your church? In this episode of The Hybrid Ministry Show, Nick Clason breaks down the most effective communication methods for parents, teens, and volunteers—backed by real stats and practical strategies. From email to social media to podcasts, find out how to make sure your church announcements actually reach the right people!

📓 SHOWNOTES
http://www.hybridministry.xyz/139

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//NUCELUS
https://www.nucleus.church

//REMIND
https://www.remind.com/

//GROUPME
https://www.groupme.com

//CROSSCREEK STUDENTS LEADER PODCAST
https://www.youtube.com/@crosscreekstudents/podcasts

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

//SIDEKICK SETUP GUIDE
https://www.hybridministry.xyz/articles/setup

⌚TIMECODES
00:00 The Best Church Communications Channels
02:14 Adult or Parent Communication Strategy
06:19 Student Communication Strategy
11:48 Volunteer Communication Strategy

TRANSCRIPT
00:00:00:05 - 00:00:28:02
Nick Clason | Hybrid Ministry
Give me a like if your church still produces a bulletin and give me a subscribe if it's completely quit producing a bulletin. You know, it's interesting. In my 14 years of youth ministry experience, the first two churches I worked at, they were all about those bulletins. Man, we printed those suckers. Every single week. Interestingly, though, the last two churches I worked at both also post Covid, which I'm wondering if that has something to do with it.

00:00:28:05 - 00:00:51:16
Nick Clason | Hybrid Ministry
Chose not to produce a weekly bulletin. You know, in one of the earlier on churches, there was a week where, like, the secretary was out and somehow I ended up not only producing the bulletin for me, like a graphic like design document standpoint, but then I was also in the office cutting them. And my wife, she called me, said, what are you doing at work still?

00:00:51:16 - 00:01:15:05
Nick Clason | Hybrid Ministry
And I was like, I have to cut the bulletin. And as I was doing that, I gave myself this thought. I was like, do teenagers even read this? And now, you know, I was producing this for the rest of the church. But in my mind, and as I was having this conversation with myself, I thought, I don't think that teenagers actually read this, but they're parents, right?

00:01:15:05 - 00:01:36:14
Nick Clason | Hybrid Ministry
And so that's why we produce these things. And so we've been in this series called communication and the Noisy World. Slinked right up here at the top of the screen. And in this video we want to talk about is the particular channels that your churches should be leaning into. We're going to explore three different audiences. We're going to explore the adults in your church.

00:01:36:21 - 00:02:09:20
Nick Clason | Hybrid Ministry
We're going to explore the students in your church. And then we're also going to explore the volunteers in your church and or in your ministry. And what I want to do is in each of those, I'm going to give you my favorite communication method and some statistics that back the reasons up for why you should be leaning into those channels and as always, I want to remind you that there are chapters down below or in your podcast catcher, wherever you're listening to this, so that you can hop ahead to the section of this episode that makes the most sense to you in your ministry and the context in which you're serving.

00:02:09:23 - 00:02:34:26
Nick Clason | Hybrid Ministry
Welcome, everybody, to the Hybrid Ministry show. So I've been in youth ministry for 14 years, and so and in all of my experience of being in youth ministry, when I think about adults that I'm trying to minister to, those adults in particular are either parents or volunteers. And so in this particular section, let's chat about parents. And so these are parents of youth ministry students.

00:02:34:26 - 00:03:07:08
Nick Clason | Hybrid Ministry
However, if you're a church communications person or a senior pastor watching this like these, what I'm about to share, I believe, also relates to just adults attending your church in general. Okay. Because what I'm going to say, we're going to talk about the adults in your church, the strategy that I believe that you should employ first and foremost and make your number one like major thing that you double down on, that you pour gas on, that you make work is an email strategy.

00:03:07:10 - 00:03:35:10
Nick Clason | Hybrid Ministry
All right. Here's a couple of reasons why over 4.3 billion people globally use email. Furthermore, 99% of consumers check their email on a daily basis. This is according to HubSpot, and 73% of millennials and Gen Z, which if you're in youth ministry, those are your parents. And if you're not in youth ministry, those are the future adults of your church.

00:03:35:10 - 00:04:06:14
Nick Clason | Hybrid Ministry
The largest based millennials are the largest in the workforce and the largest opportunity for your your givers. Okay. They prefer email communication from brands at a rate of 73%. This is according to Adobe, so email isn't going anywhere. Now. I also, if you have been watching in the last couple of videos in this playlist, like we link just a second ago, I have been and I've always been my strategy, my hybrid strategy, whether it's for students, parents, whatever.

00:04:06:16 - 00:04:27:20
Nick Clason | Hybrid Ministry
First and foremost, make sure your website is good and remains up to date. So you want your email to be how you communicate and how you maybe market certain, like classes or events or whatever. But then you want to be able to take them to your website and or you want to send an email because think about user habits.

00:04:27:23 - 00:04:48:06
Nick Clason | Hybrid Ministry
You're you're checking your email at lunch or on your work break, okay, on your lunch break at work and you see something from your church. You don't have time right then and there to stop and go sign up, but it jog your memory and you're there. So then you want when someone later just goes to your website because they're thinking, oh yeah, I need to go sign up for that thing after dinner.

00:04:48:06 - 00:05:19:24
Nick Clason | Hybrid Ministry
When they get home from work, they need to be able to discover that relatively quickly on your church website, even if the email had a link to it, even if they don't follow that link directly. You want your website to be clear and easy to navigate, which is why I continue to recommend nucleus. And also I just want to let you know, like if your website is not exactly up to it, I can create a couple of automated things for you, like updating your church Google calendar which will also naturally update on your website.

00:05:19:24 - 00:05:36:07
Nick Clason | Hybrid Ministry
And so if you're interested in something like that, I offer a service called Church Communications done for you. I would love to explore what that looks like to either a build a one time website or be step into some sort of partnership sort of thing. But email is the way to get Ahold of the adults in your church.

00:05:36:07 - 00:06:13:25
Nick Clason | Hybrid Ministry
If if billions of users are using it and 99% of people are checking their email on a daily basis, then you as a church, you have the opportunity to get in front of all of your people, which diminishes the need for those church stage based announcements and diminishes the needs for those church bulletins. Okay, and I'm not necessarily saying that you should toss those things out and not even worry about them anymore, but what I am saying is that your primary strategy should be email and then those other pieces, stage announcements, bulletins, whatever you want to say, even social media.

00:06:14:01 - 00:06:36:19
Nick Clason | Hybrid Ministry
They should all supplement what's going on on email. The second category of people that we're going to talk about here are teenagers, students. Okay. So this is particularly aimed for youth pastors. Once again, if you're not in that then hop down to the chapters below and jump ahead to the next one you need. As a youth pastor, you want to try to get to teenagers phones.

00:06:36:25 - 00:06:55:05
Nick Clason | Hybrid Ministry
Now you got to think about this. All teenagers are in a little bit of a different season of life, of adopting usage on their phones. So some of them aren't yet using, like text messaging yet. Right? So that's why I say a little bit more generically. You want to get to their phones because some parents let them have Instagram and some don't.

00:06:55:05 - 00:07:16:11
Nick Clason | Hybrid Ministry
Some parents let them have YouTube and some don't. Some parents let them text certain people and some don't. And so in some ways, somehow we need to get on their cell phones, which is what I'm promoting trying to do by using and utilizing, our hybrid strategy in our in the current student ministry that I serve in, this is our attempt and this is our, our play to get on to students cell phones.

00:07:16:11 - 00:07:31:23
Nick Clason | Hybrid Ministry
And so my hybrid strategy is actually linked right down below in the description or on your podcast catcher. I would love to have you check that out. It's completely free, but it helps. It helps give you my strategy and also helps you implement some pieces and parts of that so that you can start trying to get onto their phones.

00:07:32:00 - 00:07:54:13
Nick Clason | Hybrid Ministry
But here's some reasons why it's valuable and important for us to get to their phones. Because 69% of students of teenagers own a smartphone by the age of 12, according to Common Sense Media, and also 90% according to Pew Research. 90% of teenagers use YouTube, so there's a couple of different ways to get to their phones. Number one, social, okay.

00:07:54:13 - 00:08:26:15
Nick Clason | Hybrid Ministry
And short form vertical based video is still king. Going to vertical in 2024, 90% of the internet's traffic was short form, vertical based video. And so you can employ that short form, vertical based video strategy on Facebook. So I wouldn't recommend that platform necessarily for students or these other through TikTok, Instagram, YouTube. And if TikTok goes ahead and gets banned, you can still employ that that video based strategy by leaning into reels and TikToks and YouTube shorts by cross posting to places like YouTube and Instagram.

00:08:26:15 - 00:08:51:20
Nick Clason | Hybrid Ministry
And there are, you know, there are some TikTok like alternative apps being produced, like a lemonade app. And I don't know if that's going to take or pop, but but maybe go secure your church's handle on it. And then if it does, boom, you're there. And you can continue to employ that strategy. If it takes TikTok's spot, you know, once, like certain things get shook out here with the Congress ban or, you know, whatever is going on with that.

00:08:51:20 - 00:09:10:29
Nick Clason | Hybrid Ministry
And so the point is that short form, vertical based video while TikTok may not last forever, that strategy right now, that strategy is so, so clutch. And I actually I noticed it last night because here's the thing about that strategy. I was on Instagram and I was scrolling through stories, which are things posted by people that I follow my friends.

00:09:11:05 - 00:09:31:15
Nick Clason | Hybrid Ministry
That's a nod back to the social Graph era of friendship based social media. And I was scrolling through and I know friends, whoever I was, I was looking at your stories. I got bored, close it out, hopped into reels which then started showing me popular and like, entertainment based and reels that are actually getting a lot of views.

00:09:31:17 - 00:09:55:16
Nick Clason | Hybrid Ministry
And now all of a sudden I was, I was hooked. I was there for a while and that's going from that social graph era over into that discovery based era. And that's where we want to find ourselves in student ministry like we want we can. Here's the thing, though. You can post like a discovery based thing, and you can share that link to your audience so you can post that real on to your story so that all the students who follow you, they still see it.

00:09:55:19 - 00:10:11:10
Nick Clason | Hybrid Ministry
Or you can even like yesterday I posted, a YouTube short, also an Instagram reel and a TikTok, and I sent the YouTube short link in our text group and I said, have you answered this crazy? Would you rather question yet? And I sent it to all the kids are sign up in our text group, which is the second.

00:10:11:10 - 00:10:32:05
Nick Clason | Hybrid Ministry
So socials one one way to get to their phones. The second is to get to text messages. All right. And so if you want like blasts I would recommend a service like remind. It's completely free for schools. Or if you want a group chat feature I would recommend a group me both of them listen to me. Both of them have their shortcomings I get it, okay?

00:10:32:11 - 00:10:59:01
Nick Clason | Hybrid Ministry
But it's a great, like, neutralizer. Okay. If you if you have Apple phones and Android phones, GroupMe can put everyone in a group, chat app without, like, the fuss of the blue bubbles and all the things, the compressed pictures that Apple won't allow to come through. Because RCS messaging, even though it's been around since 2007, like it'll do these things where it it will it will create like a level playing field.

00:10:59:01 - 00:11:18:01
Nick Clason | Hybrid Ministry
Right. And you know, if you if your church communications database has some sort of texting service, that you already pay for, then by all means use that. Don't I don't necessarily recommend remind over something like that. Or if you've already dug deep to pay for some sort of texting service and continue to use that, probably better. But that that also goes for when kids are serving.

00:11:18:01 - 00:11:34:25
Nick Clason | Hybrid Ministry
Like if you can send them text notifications instead of just email notifications. The goal again is to get to their phones, especially if almost 70% of 12 year olds in on up have smartphones. All right. And so I know you're going to run into because I run into this too. You're going to run into kids who don't have it.

00:11:35:02 - 00:11:59:00
Nick Clason | Hybrid Ministry
So you always do have to have a small alternative for a more analog approach. But that's that's widely okay. Right. As we're trying to communicate with teenagers. And then the last area, the last area of ministry is what about your volunteers? What about your leaders? Okay. Now, this may not be, the highest or, like, email is still going to probably be what you're going to use.

00:11:59:02 - 00:12:20:10
Nick Clason | Hybrid Ministry
Just like going back to the, you know, parent adult section of this video, all the stats, all the reasons that's why email still is worthwhile for you volunteers. However, I will say in the last, six months or so, me and my team, me and my boss has started recording a weekly leader podcast. Yes, you heard that right.

00:12:20:10 - 00:12:44:27
Nick Clason | Hybrid Ministry
Weekly. Now we batch record, so we record four at a time. It's about an hour worth of our time. And then it takes me just a minute. Like, really not very long to just edit those suckers into, a YouTube video as well as an audio only podcast. And then we post those every single Monday morning. And so we encourage our leaders to, subscribe to that and listen to it.

00:12:44:27 - 00:13:25:07
Nick Clason | Hybrid Ministry
We try to make it like 15, no more maximum than 15 minutes. Usually they're closer to ten minutes each. And just, we've asked them to adopt that as their normal rhythm on their way to work, on their way on Monday morning to work, habit. And so what what this does is this reduces the pressure around a once a year or a biannual or even a monthly leader meeting to communicate all the big things that we need to communicate, because you know, that you need to, hook them with inspiration, but you also need to tell them, like, boring details like, hey, when you guys are like, checking in, you need to click this

00:13:25:07 - 00:13:43:02
Nick Clason | Hybrid Ministry
little button here, and you make sure you check in to both of these groups so that our metrics above all, they don't care about that stuff. But the Leader podcast gives you an avenue to share those little snippets of things. It also gives you an avenue to drip culture slowly. And so that's one of the things we've been doing.

00:13:43:02 - 00:14:04:01
Nick Clason | Hybrid Ministry
We've been attempting to make our culture a little more conversational and a little less teaching, and we've just been dripping that slowly on the podcast. And what's so fun is last week I sat down with some of my leaders, we do a yearly leader debrief, and I heard them starting to use some of the language that we've been putting on our leader podcast.

00:14:04:04 - 00:14:26:23
Nick Clason | Hybrid Ministry
In addition to gripping the information and sharing more announcements, we'll do like giveaways, we'll do leader shout outs, we'll share funny stories. And so then every week that that, posts on Monday, there's always the off chance that our leader group chat gets a little flurry of activity around whatever topic happened on the on the podcast or people are, you know, laughing about some of the things that are going on there.

00:14:26:23 - 00:14:49:24
Nick Clason | Hybrid Ministry
So according to Nielsen, the average podcast listener consumed up to seven a week. And so if you have people on your leader teams that are already podcast listeners, that's a super easy one. If not, you can help them adopt it. Or also, again, you can post those, video form to YouTube. YouTube also has a podcast RSS kind of section built into it that you can also use and utilize.

00:14:49:24 - 00:15:21:03
Nick Clason | Hybrid Ministry
And so even if they're not podcast adopters, they can still access it via the video. And so with your email strategy for adults, with your get to their phones strategy for students and with your podcast strategy for leaders, then use your stage and your bulletin announcements to really hit hard and to just simply reinforce and point people back not only into those channels, but then also off to your website where they're ultimately going to take their next step, call to action sort of things.

00:15:21:07 - 00:15:42:05
Nick Clason | Hybrid Ministry
And so in this next video, what I'm going to do is I'm going to help break down why you on social media should be focusing now more because our, our, our, information and our announcements have been taken care of how you should start focusing on engagement as opposed to simply broadcasting information. That video is going to be linked right here on screen.

00:15:42:05 - 00:15:49:16
Nick Clason | Hybrid Ministry
If you're watching on YouTube, go ahead and tap that. We'd love to see you over there. But until next time. And as always, my friends, don't forget to stay hybrid.

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Tired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.

📓 SHOWNOTES
http://www.hybridministry.xyz/138

//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book

//CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

//NUCELUS
https://www.nucleus.church

//TRANSITION STYLE VIDEOS
https://share.hsforms.com/1UrHggOX1Q3mH_A3F3f8dWwnumis

//HUBSPOT (For List Segmentation)
https://www.hubspot.com

//KIT (Formerly ConvertKit)
https://partners.kit.com/x9dbnh372pji

👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz

--------------
🎉 FREE STUFF 🎉
We have all kinds of FREE Things that you can use in your context!
The best way to pay us back is a review or a YouTube Subscribe!
https://www.linktr.ee/clasonnick

--------------
🛠️TOOLS I USE THAT CAN HELP YOU!
Some of the below links are affiliate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid

BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym

OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361

//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit

//SIDEKICK SETUP GUIDE
https://www.hybridministry.xyz/articles/setup

⌚TIMECODES
00:00 Steal this Church Announcement Strategy
01:48 Myth
05:44 Hack #1
08:39 Hack #2
11:17 Hack #3
13:31 The Ultimate Church Announcement Decision Making Grid
18:09 Bonus Tip

TRANSCRIPT
00:00:00:19 - 00:00:01:08
Nick Clason | Hybrid Ministry
I want you to

00:00:01:08 - 00:00:06:55
Nick Clason | Hybrid Ministry
steal this clearer and less boring church announcement strategy.

00:00:06:55 - 00:00:21:33
Nick Clason | Hybrid Ministry
Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?

00:00:21:38 - 00:00:27:51
Nick Clason | Hybrid Ministry
Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull

00:00:28:33 - 00:00:29:51
Nick Clason | Hybrid Ministry
your hair out? But like we talked

00:00:29:51 - 00:00:30:13
Nick Clason | Hybrid Ministry
about in the

00:00:30:13 - 00:00:30:40
Nick Clason | Hybrid Ministry
last

00:00:30:40 - 00:00:41:39
Nick Clason | Hybrid Ministry
video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.

00:00:41:44 - 00:00:42:09
Nick Clason | Hybrid Ministry
And so in

00:00:42:09 - 00:00:42:34
Nick Clason | Hybrid Ministry
this

00:00:42:34 - 00:00:42:58
Nick Clason | Hybrid Ministry
video,

00:00:42:58 - 00:01:08:50
Nick Clason | Hybrid Ministry
how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.

00:01:08:54 - 00:01:33:06
Nick Clason | Hybrid Ministry
I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.

00:01:33:18 - 00:01:38:50
Nick Clason | Hybrid Ministry
And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters

00:01:38:50 - 00:01:56:40
Nick Clason | Hybrid Ministry
listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.

00:01:56:44 - 00:02:24:17
Nick Clason | Hybrid Ministry
We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.

00:02:24:17 - 00:02:41:17
Nick Clason | Hybrid Ministry
That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.

00:02:41:17 - 00:03:16:35
Nick Clason | Hybrid Ministry
But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.

00:03:16:39 - 00:03:36:23
Nick Clason | Hybrid Ministry
Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.

00:03:36:23 - 00:03:57:55
Nick Clason | Hybrid Ministry
And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.

00:03:57:55 - 00:04:18:17
Nick Clason | Hybrid Ministry
And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not disciplines that that we have maybe necessarily been been, you know, given or taught in like a seminary degree or whatever the case may be.

00:04:18:22 - 00:04:42:24
Nick Clason | Hybrid Ministry
But in this world with over information and with this noisy world, like, that's what we're competing. See, so like this, these, this myth. Right? This myth is the reason why, posting your announcements to social media is a bad idea because, again, this myth helps us think, oh, we need to put this information out there on the internet.

00:04:42:25 - 00:04:58:40
Nick Clason | Hybrid Ministry
We need to let them know when and where and how much dice to bring to the bunker. And I and which fellowship hall we're going to be in, like people again, they're not getting on social media for more information for information download. And if they are, I'm going to tell you where you should put that information because you should include it.

00:04:58:40 - 00:05:18:24
Nick Clason | Hybrid Ministry
Okay. But and we'll get to that in a second. But they're not getting on social for that. They're getting a social once again for in from Earth, not for information for inspiration and and maybe even for some humor and maybe for some entertainment. And so that's actually what I sort of push towards in my free strategy guide, which is going to be link down below.

00:05:18:26 - 00:05:39:29
Nick Clason | Hybrid Ministry
If you haven't grabbed it, go ahead and grab it. It is, like I said, it's completely free, but it'll help lay out in detail what I do to kind of live this hybrid version of ministry and what I do on social media. But if that's not what they're looking for, and if our announcements are chock full of too much information and not enough inspiration, then what should we do instead?

00:05:39:29 - 00:06:03:27
Nick Clason | Hybrid Ministry
I'm glad you asked. That's where these three hacks are going to come in. Okay, so hack number one is reduce your CTAs, CTAs is an acronym. And it sure. It's a marketing word for reduce your calls to action. So a call to action is what you're actually asking someone to do as a result of the information. You have a bunco night.

00:06:03:36 - 00:06:27:42
Nick Clason | Hybrid Ministry
So you want them to sign up for the bunco night, right. But oftentimes we're stacking multiple call to actions. Okay. So in an announcement moment in your church, we often get up there and everyone gets an opportunity that the kids in the youth and the women and the men's and then the whole church picnic, and there's just there's too many different things.

00:06:27:42 - 00:07:02:56
Nick Clason | Hybrid Ministry
And so, too much thing, too many things that can cause somebody brain to get overwhelmed, psychologically speaking. And therefore, instead of promoting action, it does the exact opposite. It causes paralysis and it promotes inaction. In fact, Simon Sinek, he shared this story of the salesman who was a shoe salesman, and the shoe salesman said he learned the key to selling shoes, and the key to selling shoes was anytime he would have, a person trying on shoes and he had three shoe options, they would always say no.

00:07:03:01 - 00:07:17:56
Nick Clason | Hybrid Ministry
But when he reduced it to simply just two options, right? Reducing the call to actions when he would reduce it down to just two options. And so if they had three, he would and they're like, they had two. And they're like, let me see this pair. He would say, which one of these do you want me to take away?

00:07:18:01 - 00:07:36:32
Nick Clason | Hybrid Ministry
They would remove one. He would take one away. And then that he'd bring the new pair in, and then there would be two new sets of shoes. And then he would say, which of these do you want, A or B, as opposed to which of these you want A, B or C? And he said when he had two options, he always sold.

00:07:36:32 - 00:08:02:11
Nick Clason | Hybrid Ministry
When he had three they would walk away. And so the same is true in our church announcements. You your assumption and it's a faulty one. But your assumption now hates it is that the more you offer on the stage, the the better it's going to be for your church and for your people. And let's be honest, if you work on a church staff, there's the pressure of getting everyone's announcement equal airtime.

00:08:02:16 - 00:08:20:35
Nick Clason | Hybrid Ministry
And so again, we're going to talk about the decision making grid of how you come to those decisions. But you need to reduce your call to actions on your stage. What do you really want the people in your auditorium in your service? What do you really want them to do? And everything else? We're going to find another way.

00:08:20:39 - 00:08:39:17
Nick Clason | Hybrid Ministry
We're going to find another avenue to promote it. And you might be thinking, yeah, but you just told me, I can't put that on social. And you're right. I did say that again. We'll get to it. But reduce your calls to action. And then within that okay. So reduce the number of announcements that you're sharing. But within that simplify see where they go.

00:08:39:17 - 00:09:06:01
Nick Clason | Hybrid Ministry
Which leads me to my second hack. Centralize everything on your website. And now you might be thinking and even assuming that you're doing that. But again credit to Brady Scheer of that pro church tools, his announcement strategy, his church website strategy, and his church website builder, which if you don't have a good church website and you want one that's good and actually easy to put together, I recommend nucleus Dot church.

00:09:06:06 - 00:09:29:56
Nick Clason | Hybrid Ministry
His whole goal with it is to get everyone to the same centralized location. And so when you give an announcement, then people are and an announcement that's inspiring. And that one that's chock full of information. So a good announcement about a, you know, story of life change at the last women's bunco night and then someone sitting there like, I need to get to the bunco night.

00:09:29:56 - 00:09:51:24
Nick Clason | Hybrid Ministry
But when is it? Where is it? Like they go to the website, and the website has all of the information that they're looking for. Your announcements will be better if your website can supply them with the information that they're looking for. Because again, like I said in the last video, which is linked right up here at the top of the screen, if you're watching here on YouTube, I so we operate in a cable TV mentality.

00:09:51:29 - 00:10:22:27
Nick Clason | Hybrid Ministry
In order to come to the bunker, you need all this information. You need the when, the where, the why, the what, but in what. People aren't living mindset wise that way they're living in a Netflix culture. And so they're like, oh, my church has a bunco night. When is that again? And they're thinking about that, on a Thursday at 4 p.m. and so on a Thursday at 4 p.m., they need to be able to go to your church website and get all the information that they're looking for, as opposed to relying on you in the moment on Sunday to get to church.

00:10:22:27 - 00:10:45:13
Nick Clason | Hybrid Ministry
Bunco night information, which they're not interested in at that moment, but they may be interested later. And so you if you catch them and hook them with inspiration, they'll want to go and then later in this Netflix culture, they'll go on demand and they'll go get it on your church website, which if you're hearing this and you're like, wow, okay, so we need to overhaul our church website.

00:10:45:27 - 00:11:05:56
Nick Clason | Hybrid Ministry
That may be the case. And you may be right. And you know what? I can offer that for you. I have a service called Church Communications done for you. You don't have enough time to kind of overhaul your social media strategy on your church website. I would encourage you to take a look at the link below. I'd love to offer that to you, and we can explore what that might look like for us to walk into a partnership together.

00:11:05:56 - 00:11:39:16
Nick Clason | Hybrid Ministry
Because I want you to win, and I want more people to come to your church bunco night. But again, the third hack then, is, as we've been talking about, kind of in this whole video, right? Aim to inspire over inform, aim to inspire over and form a sort of been the basis of this whole video. But once again, and here I want to point out like here's what the dictionary.com definition of inspires, really, it's to fill someone with the urge or ability to do or feel something, especially to do something creative.

00:11:39:21 - 00:12:07:13
Nick Clason | Hybrid Ministry
Right. And so a video, if you're watching here on YouTube, like this is one of my transition style videos that we do for social media. Might not seem inspiring to you, right? However, imagine a person stumbling upon it on social media because they can stumble upon your videos like this on social media. Which of these do you think performs better, this video or this standard static announcement graphic that you cooked up in Canva?

00:12:07:17 - 00:12:33:20
Nick Clason | Hybrid Ministry
Right. Which is why down below I have my social transition video pack, the ones that I recommend. I have six of those plus six cap cut meme style videos. Go ahead, download those and then start using and posting those on your social media, because this video is using the medium for what it's made for. And it may not be like inspiring, but it's entertaining and it gets it still gets the message across.

00:12:34:00 - 00:13:08:51
Nick Clason | Hybrid Ministry
While your other one, yeah, it gives all the information, but this other one, it inspires, it promotes action. It may, you know, cause people to share it. It may be entertaining, it may cause them to laugh. And then as a result of that, like when there's a bunco night, let me go find that out. And then they head over to your church website, which is built, you know, comes done for you or you build it on your own and it has all of the relevant and pertinent information you're using now, the the broadcast channels and the platforms for what they're made for, as opposed to just simply, crushing it and pounding information down

00:13:08:56 - 00:13:33:45
Nick Clason | Hybrid Ministry
through people's channels. Because remember, the myth that we all believe is that they just need more information. But the fact is, it's not exactly it. We need to optimize our our communications in the channels that we find ourselves so that they lean into what those channels are built for and made for. So now this leads me to the ultimate church announcement decision making grid.

00:13:33:57 - 00:13:56:01
Nick Clason | Hybrid Ministry
Okay. And so the question that I want you to ask yourself when you're considering putting an announcement up on the church platform, up on the church stage, is does this announcement apply to greater than 50% of the people in the room? If not, find another way. Now you might be thinking like, but I got to keep the men's ministry happy in the women's ministry happy.

00:13:56:01 - 00:14:23:28
Nick Clason | Hybrid Ministry
And and I will say, when you institute this church decision making, the search announcement, decision making grid. Yes. At first you are going to have some unhappy people, especially if you've been announcing everything. Okay. However, once you institute this as a policy, when someone asks you to announce such and such thing, you can say, I'm sorry, we actually only do this and you got to still be people over process in this, okay?

00:14:23:42 - 00:14:49:18
Nick Clason | Hybrid Ministry
But let the policy point to the policy and let the policy be the bad guy. But the reason that your announcements aren't captivating enough people is because you're getting up and you're announcing something that only pertains to 10 to 15% of the people in your population or in your congregation. And so you might be thinking like, okay, yeah, but the, the platform, the, the stage, that's the only time that we have to announce anything.

00:14:49:23 - 00:15:12:54
Nick Clason | Hybrid Ministry
So what I recommend is 50% or more okay. And then if not find another way. And so you might be thinking well what are some other ways. So here's not an exhaustive list but just a list kind of get your brain going. So you could do social media right. And if it's like an outsider event, you might even consider, doing some advertising and putting some some dollars behind like a Facebook or an Instagram ad.

00:15:12:58 - 00:15:33:18
Nick Clason | Hybrid Ministry
Your website is a fantastic spot to advertise things. Text messaging, emails. And let me, let me just say for a minute, like if you can do list segmentation and there are tools out there like, like a HubSpot or like a ConvertKit, and they're going to have a they're going to have a little bit of cost associated with it.

00:15:33:29 - 00:15:57:44
Nick Clason | Hybrid Ministry
And you may need to put that above and beyond a thing like, you know, church community builder, planning center or whatever your church management software is. But you can create list segmentation. And so you can actually send custom emails for people based on where they actually are in your church, as opposed to just sending big church blasts. Because I think that's another reason why some of our information falls on deaf ears.

00:15:57:44 - 00:16:16:58
Nick Clason | Hybrid Ministry
We're sending irrelevant announcements to people, but we don't know how to, make our lists smaller and more custom. Right? Like, again, in the industrial age versus the digital age and the industrial age is all about numbers. So we just need to get the most amount of people on our email list and then just blast them with this information over and over again.

00:16:17:03 - 00:16:37:21
Nick Clason | Hybrid Ministry
But in the digital age, people want to be known for who they are as an individual. And so if we can send them customized, tailored emails that are broken down into what, marketers called lists and, segmentation of lists, that's going to, I think, perform better for you on open rates and click through rates and called actions and actually then taking those call to actions.

00:16:37:51 - 00:17:03:05
Nick Clason | Hybrid Ministry
But so you can use like banners on your website, you can even use printed banners, pop up banners and things like that. And nucleus actually does all of those things again for you. Okay. Now so so if it doesn't apply to greater than 50%, don't announce it. And okay. And I would say no more than two call to action zone one and two announcements.

00:17:03:05 - 00:17:25:09
Nick Clason | Hybrid Ministry
Now again you might be like what? Like how you're trying to riot okay. Some of you you have church bulletins. You have bulletin boards like use those other means and methods. I mean, let me just say like, you know, right now we have a, high school, like, kind of retreat disciple now weekend thing coming up. We don't announce anything in store for student ministry in our main church announcement platform.

00:17:25:09 - 00:17:44:04
Nick Clason | Hybrid Ministry
Okay. But right now we're we're pushing and announcing our high school weekend in there. And, you might think, like, oh, Grace, you probably have, like, a lot more traction, like, we have less traction on this event signups than anything else. And it's not because people don't know about it. It's just because it's and it's ended up kind of being a bad weekend for a lot of our students.

00:17:44:04 - 00:18:12:27
Nick Clason | Hybrid Ministry
And so, again, the publicity thing is not necessarily the issue. We don't have more people coming to our events because of it. Like, we people know about what we have going on because we use and utilize these other kind of platforms and channels to, you know, to our best vantage. Okay. Now, so all those things being said, the myth plus through hacks now the decision making grid, the last little bonus tip that I have for you is when you're sharing announcements.

00:18:12:32 - 00:18:34:12
Nick Clason | Hybrid Ministry
Okay, here's how you can here's how you can lean into inspiration and away from away from information is share stories, use footage, and use photos, especially if you have it from previous and past events. Share a story about life changing as you're doing it. I have some some videos in the back or some photos on the back scrolling.

00:18:34:16 - 00:18:55:20
Nick Clason | Hybrid Ministry
This is a picture from last year's bunco event. And this is. This is Sally. And Sally had an amazing time and she came for the community. But she stuck around for for the life change. And now she's a part of a group and now she's serving. And as she leading bunco night. And that's why you should come to bunco night and go to our church website to sign up for this year's bunco night.

00:18:55:25 - 00:19:15:16
Nick Clason | Hybrid Ministry
Like something like that. So much more inspiring. Then this Thursday, 6:00 bring a dip to share and all the boring information your website can handle that it does a good job of that. And people, people know to look for it and people are looking for it in that way. And so you have all these different avenues beyond just your stage.

00:19:15:16 - 00:19:36:35
Nick Clason | Hybrid Ministry
So how do you maximize each individual avenue in 2025 so that it gets the message across in a way that is captivating and inspiring. And then the people in your church know about what's going on and actually move towards action of signing up for and attending your church's events. Well, I'm glad you asked because that's the next video here in this playlist.

00:19:36:40 - 00:19:50:22
Nick Clason | Hybrid Ministry
It's going to be linked here on screen. So go ahead and tap that and we'll see you over in that video. But don't forget my friends. And as always to stay hybrid.

✅ CHURCH COMMUNICATIONS DONE FOR YOU
https://www.hybridministry.xyz/articles/comms

======================================
DESCRIPTION
Ever feel like no one’s listening to your church announcements? In this episode of the Hybrid Ministry Show, Nick Clason dives into the common pitfalls of church announcements, revealing three reasons why they’re not working—and offering actionable solutions to fix them. From battling “inattentional blindness” to cutting through the noise of a digital world, this episode will help you craft announcements that inspire life transformation, not just attendance.

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⌚TIMECODES
00:00 Nobody Knows What's Going on!
01:40 The Problem
03:58 The Goal
07:43 Reason #1
11:56 Reason #2
17:09 Reason #3

--------------
TRANSCRIPT
00:00:00:00 - 00:00:01:23
Nick Clason | Hybrid Ministry
Do you ever feel

00:00:01:23 - 00:00:02:08
Nick Clason | Hybrid Ministry
like

00:00:02:19 - 00:00:07:00
Nick Clason | Hybrid Ministry
knows what's going on at your church? Like

00:00:07:00 - 00:00:14:04
Nick Clason | Hybrid Ministry
you feel like nobody is ever really listened to you when you're giving the announcements?

00:00:14:04 - 00:00:16:20
Nick Clason | Hybrid Ministry
Well, in this episode I want to talk about is the

00:00:16:20 - 00:00:28:03
Nick Clason | Hybrid Ministry
problem with most church and youth ministry announcements. So if you're a youth pastor person in church communication to pastor, this will help increase

00:00:28:03 - 00:00:31:02
Nick Clason | Hybrid Ministry
and uptake your engagement around announcements.

00:00:31:02 - 00:00:42:11
Nick Clason | Hybrid Ministry
I want to talk about the ultimate goal with all church announcements. And finally, stick around because I'm going to share with you three reasons that your church announcements may not be

00:00:42:11 - 00:00:47:02
Nick Clason | Hybrid Ministry
going as well as you think. Plus, one solution for each of those

00:00:47:11 - 00:00:47:22
Nick Clason | Hybrid Ministry
reasons,

00:00:47:22 - 00:00:50:04
Nick Clason | Hybrid Ministry
including a concept called

00:00:50:04 - 00:00:55:04
Nick Clason | Hybrid Ministry
inadvertent blindness. We're going to dive into that. And I have a free

00:00:55:04 - 00:01:00:10
Nick Clason | Hybrid Ministry
resource that I think can absolutely change the game for you.

00:01:00:14 - 00:01:00:19
Nick Clason | Hybrid Ministry
I

00:01:00:19 - 00:01:01:06
Nick Clason | Hybrid Ministry
think part

00:01:01:06 - 00:01:13:08
Nick Clason | Hybrid Ministry
of our problem here in 2025, in churches in North America, or let's just be honest around the world, is that we need to stop acting as churches. Look, we're in the 1990s

00:01:13:08 - 00:01:17:21
Nick Clason | Hybrid Ministry
and stop making boring announcements.

00:01:17:21 - 00:01:35:02
Nick Clason | Hybrid Ministry
Give me a like, if you've heard the stat that we as humans have a shorter attention span now than goldfish, if that's the case, then we definitely have to figure something out, because you have some great things going on at your church, and if people don't know about it, they can't get to them.

00:01:35:04 - 00:02:03:00
Nick Clason | Hybrid Ministry
Let's talk about it. Welcome, my friends, to the hybrid minstrel show. So what is our problem? Our ultimate problem with bad church announcements is that nobody is showing up or that, like, nobody even knows about what we have going on. I actually, I did a video, a while back called Youth Pastor or Event Coordinator. It's going to be linked right up here at the top of the screen if you're watching here on YouTube.

00:02:03:00 - 00:02:05:07
Nick Clason | Hybrid Ministry
But one of the things I've learned in my 14

00:02:05:07 - 00:02:25:08
Nick Clason | Hybrid Ministry
years of youth ministry experience is that attendance and, just people simply showing up. That's a really important factor to planning a good event. You can have an awesome event, but if you don't have people there, it's going to be a problem. And part of people getting there is knowing that the event is happening and understanding, knowing, hearing.

00:02:25:12 - 00:02:57:13
Nick Clason | Hybrid Ministry
And you know, like realizing that you're giving a church announcement that requires action out of them. And the video I explore this kind of tension, right? That many of us in ministry, church ministry, like, regardless of if you're in youth ministry or not, we feel about our jobs and it's this it's right. Is are we meant to be doing what we're doing to ultimately make disciples, or are we doing what we're doing to plan killer events?

00:02:57:21 - 00:03:23:16
Nick Clason | Hybrid Ministry
And sometimes, if you're anything like me, let's just be honest. It feels like we are our job. Like it has morphed much more into an event planner and I don't know about you, but that's not exactly why I got into youth ministry. Right? But the problem, right, that's the problem with our church announcements, is because we have an event and we want people to get to it.

00:03:23:16 - 00:03:50:05
Nick Clason | Hybrid Ministry
Poor attendance is the problem with bad church announcements. Okay. And so if attendance is our issue, if that's the baked in assumptions, that's the baked in desire. And when we say, nobody knows what's going on, it's because nobody is attending our events. That is the no. But that's who that is coming from. So let's take a step back then.

00:03:50:05 - 00:03:59:05
Nick Clason | Hybrid Ministry
Even more right than just the event, then just the good or not so good church announcement and ask ourselves, like, what is our

00:03:59:05 - 00:04:12:22
Nick Clason | Hybrid Ministry
goal around this event? What is our goal by giving this announcement? All right, so our goal just like the problem or the opposite, the problem, our goal is to get more people

00:04:12:22 - 00:04:14:05
Nick Clason | Hybrid Ministry
aware of and more people

00:04:14:05 - 00:04:20:22
Nick Clason | Hybrid Ministry
to know about the thing, the event, the Bible study, the workshop, like whatever it is.

00:04:20:22 - 00:04:21:15
Nick Clason | Hybrid Ministry
Right.

00:04:21:15 - 00:04:28:13
Nick Clason | Hybrid Ministry
Is that the goal? No, it's not our goal. At least not ultimately,

00:04:28:17 - 00:04:29:01
Nick Clason | Hybrid Ministry
at

00:04:29:01 - 00:04:29:09
Nick Clason | Hybrid Ministry
least not

00:04:29:09 - 00:04:53:09
Nick Clason | Hybrid Ministry
the meta goal. Right? Attendance is not necessary is really the goal in and of itself. But like I said, when we feel like event coordinators, it can feel like the goal, the goal in church ministry, the goal with all of your events, ultimately, the reason you're even having such and such event

00:04:53:19 - 00:04:54:05
Nick Clason | Hybrid Ministry
is

00:04:54:05 - 00:04:56:19
Nick Clason | Hybrid Ministry
life transformation.

00:04:56:21 - 00:05:28:17
Nick Clason | Hybrid Ministry
Give me a subscribe if you agree with that statement. Life transformation is the ultimate goal, not attendance. It certainly helps having people there at your event because if they're not there, how can their lives be transformed? So I'll give you that. But we have to stop making a Tennessee Ultimate goal. I have to start realizing that we're really trying to be in the business about life transformation, which is done and led down the path through disciple making.

00:05:28:17 - 00:06:08:05
Nick Clason | Hybrid Ministry
And so you have to remember that prior to the digital era, attendance was the means to accomplish that life transformation. But we live now in the digital era, and so we can reach people and we can, disseminate a message through much more efficient and effective means. Now, with cell phones and technology and podcasts and YouTube videos and social media and fill in whatever blank you want to write, you got to realize that it's getting people in the room was originally that goal towards life transformation, but that's not exactly the era that we're living in.

00:06:08:08 - 00:06:19:05
Nick Clason | Hybrid Ministry
So what is the goal? If the goal is life transformation, how can we accomplish that? And also, how can we accomplish that in the new digital

00:06:19:05 - 00:06:19:16
Nick Clason | Hybrid Ministry
era? Right.

00:06:19:16 - 00:06:20:01
Nick Clason | Hybrid Ministry
Churches

00:06:20:01 - 00:06:34:14
Nick Clason | Hybrid Ministry
like I referenced it in the intro, churches are operating like it's the 1990s. And here's what I mean by that. In the 1990s, if you want to do watch Seinfeld, you had to catch it live on NBC the night that it aired and debuted.

00:06:34:20 - 00:06:49:09
Nick Clason | Hybrid Ministry
And if you didn't, then you better hope that you have a good DVR, which I don't even know if those are existed in the 90s. And then if you didn't have that, then tough luck. Mean you're going to have to catch that sucker on syndication when it comes out in the summer.

00:06:50:05 - 00:06:59:14
Nick Clason | Hybrid Ministry
Compare that to the drop of Stranger Things season two, where my wife and I, pretty children watched the entire season on

00:06:59:14 - 00:07:00:23
Nick Clason | Hybrid Ministry
a Saturday, right?

00:07:01:04 - 00:07:06:07
Nick Clason | Hybrid Ministry
Like it's just a completely different mindset and framework. We live in a

00:07:06:07 - 00:07:26:00
Nick Clason | Hybrid Ministry
Netflix culture, not a cable TV culture, and so people when you have information, they're operating under the guise of it being Netflix, but we're treating it like cable TV, like we said, this thing I'm going to share with you the key to life. Feel like cool, tell me where to find it.

00:07:26:00 - 00:07:34:06
Nick Clason | Hybrid Ministry
And you're like, Sunday at 10:00, so only time to find it. That that's a huge cultural disconnect.

00:07:34:06 - 00:07:43:10
Nick Clason | Hybrid Ministry
So I have a few ideas of three different problems and a solution for each of the problem. Let's dive in.

00:07:43:10 - 00:07:57:01
Nick Clason | Hybrid Ministry
So one of the reasons that I think our church announcements can tend to be failing is this. This first concept here, I think, is just that we live in a culture with an oversaturation of noise.

00:07:57:01 - 00:08:20:17
Nick Clason | Hybrid Ministry
You know, there's so much noise around us. There's so much and so many things that are just simply vying for our attention. And so we as a church, we two are vying for people's attention, piling on, on, Karen, you have a podcast called Inadvertent Blindness. And what he said, he said, really? We really only see what we're looking for.

00:08:21:03 - 00:08:21:13
Nick Clason | Hybrid Ministry
And

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Nick Clason | Hybrid Ministry
so the fact is, if people aren't looking for your church thing, again, that Netflix versus cable TV, if they're not looking for it, like, oh, I heard there was a retreat. So I'm going on the website to find the answer to it. Right? As opposed to us who we're like, we're dishing it out. We're like, well, we announced it on Sunday.

00:08:41:05 - 00:09:01:04
Nick Clason | Hybrid Ministry
They weren't looking for it on Sunday. Right? It's that oversaturation of noise, inadvertent blindness. Right. So if you think about some of the noises in the world, I shared this a couple videos back. I'll share it again here. It's going to be linked on screen. If you're watching on YouTube to have you take a look. If you're in a podcast catcher, you can scroll down and click the link to our YouTube video.

00:09:01:04 - 00:09:26:14
Nick Clason | Hybrid Ministry
Love to have you over there. Give us a like you show it. But, show up over there. But this video here talks about how we spend our time, especially spending our time online and the online amount of time like that. We as as people, sociology, have spent time on phones and on devices has skyrocketed compared to some of the time prior to the invention of tech.

00:09:26:14 - 00:09:47:15
Nick Clason | Hybrid Ministry
Which, let's just be honest, it's not necessarily a surprise, but it is like it is a like factor that we have to deal with, right? In today's day and age. In 2025, people that don't know what's going on, it's probably because there's so much to pay attention to. So

00:09:47:15 - 00:09:56:21
Nick Clason | Hybrid Ministry
my proposal, right, my solution is get my free hybrid strategy guide.

00:09:56:21 - 00:10:26:09
Nick Clason | Hybrid Ministry
It's linked down below in the show notes. And the reason why that's important is because that will help you shift in some areas from a cable TV culture, where the only time that people can hear you hear the message of Jesus, hear your announcements, whatever the case may be to more of a Netflix culture and it just it encourages you to show up where people are spending their time, which is on social media.

00:10:26:14 - 00:10:46:04
Nick Clason | Hybrid Ministry
Right. Give me a segue. Right. If you've ever heard or thought this before, like, hey, we need to get the word out, let's blitz our social channels. And if all you're ever doing is blitzing your social channels with getting the word out, then you're just turning your social channels into an announcement bulletin board. And that's not what those were made for.

00:10:46:04 - 00:11:07:05
Nick Clason | Hybrid Ministry
And so you're going to have a less effective reach on those social channels because you're not using them what they were made for. Instead, send an announcement out via like a push notification, a text message, or even like update it on the calendar, right? And like and like what we do is like we encourage our parents, our students to just like, subscribe to our Google Calendar.

00:11:07:05 - 00:11:15:02
Nick Clason | Hybrid Ministry
And so something changes. It changes on our end. It'll change on their end if they're subscribed to it in their where in their calendar,

00:11:15:02 - 00:11:27:12
Nick Clason | Hybrid Ministry
which is what, like an event. That's where an event is meant to be inside a calendar, but not just on your church calendar, on your church website that you want people to go to so that they know about your event.

00:11:27:18 - 00:11:29:10
Nick Clason | Hybrid Ministry
You want it to somehow get to their

00:11:29:10 - 00:11:56:09
Nick Clason | Hybrid Ministry
personal calendar. That's how people live their lives through their calendars. So use the things that are meant to be used for the purposes that they're made for. And you use social media for the purposes that it's made. For my hybrid strategy, God will help you knock social media out of the park and become more hybrid with some of your messages and other, channels and usages on social media.

00:11:56:12 - 00:12:20:12
Nick Clason | Hybrid Ministry
So the second reason that I believe that some of our church announcements are falling flat is because we as churches are living in a cable TV mentality versus a Netflix or an on demand mentality. Or like, you understand, we've been talking about that in this video. The person who, I think has helped navigate that best for churches is, Brady Scheer up at Pro Church Tools.

00:12:20:14 - 00:12:42:18
Nick Clason | Hybrid Ministry
And, he has a website builder called nucleus. And now, whether you use his website builder or not, and if you don't really have experience building websites, then I 100% recommend nucleus because it's a church, website builder for churches and by church like people. And so you don't have to have a ton of like, website skills to make it happen.

00:12:42:18 - 00:13:02:11
Nick Clason | Hybrid Ministry
Like a noob like me can build a website using nucleus. But more than that, like what I want you to understand is that his concept behind it being nucleus is that every church announcement is done on the website. And so as opposed to like you getting up on the stage and

00:13:02:11 - 00:13:02:23
Nick Clason | Hybrid Ministry
saying,

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Nick Clason | Hybrid Ministry
if you

00:13:03:07 - 00:13:07:03
Nick Clason | Hybrid Ministry
want like information about bunco night talk to do your aunt Sally.

00:13:07:08 - 00:13:25:20
Nick Clason | Hybrid Ministry
And if you want information about the youth retreat, talk to youth pastor Ryan. And if you want to give, you can give via, our website. You can do text to give. You can scan this QR code for Venmo. We have Apple Pay, we have Google Pay. And, if you want to know about the prayer meeting, email Chuck.

00:13:26:02 - 00:13:35:18
Nick Clason | Hybrid Ministry
Chuck at our church.com and the kids ministry has a big camp out thing coming up. Swing by and grab a flier in the lobby

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Nick Clason | Hybrid Ministry
like

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Nick Clason | Hybrid Ministry
there

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Nick Clason | Hybrid Ministry
were five different call to actions in that, right? There's Sally, there's the youth pastor. There's any different amalgamation of giving opportunities. There's emailing, and then there's a flier. And he said,

00:13:50:00 - 00:13:55:17
Nick Clason | Hybrid Ministry
make your nucleus, make your church website, your one stop shop.

00:13:55:19 - 00:14:12:17
Nick Clason | Hybrid Ministry
I created a video. I'll link it down below. A couple weeks back. And the video is literally titled, I created this video so that you don't have to hire me. And in it, I talk about my three step strategy guide, which you'll get some of that in my hybrid ministry, strategy guide if you download that from earlier.

00:14:12:17 - 00:14:41:09
Nick Clason | Hybrid Ministry
But in the video, the three step strategy is step number one update and keep your website up to date. Your website should be a reliable one stop shop for everybody, and one of the ways to make your announcements better is to have the support of your website behind it. And so like for example, Brady uses this example all the time, like a trailer for a movie.

00:14:41:11 - 00:15:08:16
Nick Clason | Hybrid Ministry
When you go to the theater, you're not like sitting there watching a trailer to a movie that you can't wait to see. And it ends with them being like, now on November 27th, it's going to be showing at 11, 1131, 115, 230. And that's going to be in theaters six theaters, seven is going to have at 315. Like, no, that's boring, but that's what we do as churches, right?

00:15:08:16 - 00:15:31:18
Nick Clason | Hybrid Ministry
Bunco night. Here's all the details in the fellowship hall. Bring a dip to share. It's going to be on November 27th. It's going to be at 730. If you don't have any dice, make sure you contact your aunt Sally and she'll bring you an extra pair of dice. That's boring. And so we're trying to take information and make that be the thing that captures people, people's attention.

00:15:31:18 - 00:15:52:07
Nick Clason | Hybrid Ministry
And you know as well as I, especially for Chinese social media for that that's not what social is used for. Best, you're not going to get them hooked them with the information. And so what do we do to capture their attention? So a movie trailer is just like, you know, it like makes you like fall in love with the idea of this movie wicked.

00:15:52:09 - 00:16:12:12
Nick Clason | Hybrid Ministry
And then when it comes out, what do you do? You go discover when it's playing. You go to the website, you figure out how to get the tickets, you wanted to do it first, and then that promoted you to action in church. We give all the information and hope that that's going to promote people to action, and it has the opposite effect.

00:16:12:12 - 00:16:38:16
Nick Clason | Hybrid Ministry
And so if you back up your church announcements with a good website, that's always up to date, you can get on stage and make your announcements good closer to like a movie trailer. Esq knowing that your website is going to answer the questions that people are looking for. So my solution to this cable TV versus on demand world is I have a resource.

00:16:38:16 - 00:17:01:23
Nick Clason | Hybrid Ministry
I have a service called communications for you. It's where I will run your church communications. I will make your website. I'll keep it up to date. I can even help promote and manage some of your socials, and so you can explore more of what that looks like in the link down below. But I'm sure as I'm explaining, like you, you have a good website and all these things, you're like, that sounds great, I don't have time.

00:17:02:01 - 00:17:04:20
Nick Clason | Hybrid Ministry
I can make your announcements better by keeping

00:17:04:20 - 00:17:30:16
Nick Clason | Hybrid Ministry
your website behind you. Good, clean and up to date. And then reason number three is very simply, your announcements are just boring. Like they're just boring. And what I have for you is an announcement strategy that I want to encourage you to start steeling for better, more crisp and clearer church announcements.

00:17:30:16 - 00:17:31:02
Nick Clason | Hybrid Ministry
And

00:17:31:02 - 00:17:34:12
Nick Clason | Hybrid Ministry
that is going to be linked on the video in the very

00:17:34:12 - 00:17:47:20
Nick Clason | Hybrid Ministry
next, video, in this, playlist and in this series. And so that's going to be right here on screen. If you see that, go ahead and tap on in so that you can get better and less boring church announcements. We'll see you over there in that video.

00:17:47:20 - 00:17:52:09
Nick Clason | Hybrid Ministry
And don't forget my friends as always to stay hybrid.