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🕰️TIMECODES
00:00 Why Summer Camps Matter
01:14 Why Camp Videography & Photography Matter
03:16 Step #1 No Matter What
04:37 Easy Camp Media Strategy
06:25 Medium [& FREE!] Camp Media Strategy
11:11 Most Difficult [But Best] Camp Media Strategy

--------------
TRANSCRIPT
00;00;00;22 - 00;00;28;00
Nick Clason | Hybrid Ministry
So when I first started in youth ministry, I was like a mission trip guy. All about mission trips. Took my students on their first mission trip, charge them around $1,000, travel, lodging, all the things that you need to do pretty cheap for a mission trip, honestly. And then I was getting ready doing my budget and calendaring process for the next year, and I started thinking, like in the current context in which I was in all the same students, we're going to go back on the same mission trip.

00;00;28;03 - 00;00;56;09
Nick Clason | Hybrid Ministry
They're going to write support letters to all the same people. And I was like, it might be too soon. So decided to do a camp, stumbled into an amazing camp experience that we did and produced all by ourselves, trying to keep it dirt cheap and thus invented my love for summer camp at that point. Now, some of you have been all around summer camp, but what became so necessary was the need for amazing videography and amazing photography at summer camp.

00;00;56;09 - 00;01;21;05
Nick Clason | Hybrid Ministry
And so in this episode, I want to tell you how I stumbled into it, and I want to give you three ideas of how you can have amazing camp content that is going to help, reinforce and help your church get on board with your summer camp experience. Welcome, my friends, to the Hybrid Ministry Show. So the continuation of that story is I start going to camp, we start adding more and more students, and I'm at my business meeting.

00;01;21;05 - 00;01;42;01
Nick Clason | Hybrid Ministry
Give me a like, if you've ever had to go to a congregational business meeting. And I had a few naysayers who were like, this is an astronomical amount to spend for camp. What I felt like they may not have been taking into consideration is the fact that, like, I had to get approval to spend the entire amount of money, including the money that students were going to be paying into it.

00;01;42;01 - 00;02;02;13
Nick Clason | Hybrid Ministry
And so, like the total amount of money out of the budget was like five grand. But in totality, I was requesting something like $46,000 to be spent, but that included the $300 student registration, you know, or whatever it was. And so with those naysayers, I then was like, I need I need them to see why this is worth it.

00;02;02;13 - 00;02;23;03
Nick Clason | Hybrid Ministry
And I need them to get on board. And I need I want the church to support what the student ministry is doing. And so I went to my friend who was my roommate in college and I knew had a degree in like digital media. And I was like, bro, what do I need to pay you to come to camp and create amazing recap videos that are going to make people cry.

00;02;23;06 - 00;02;47;29
Nick Clason | Hybrid Ministry
And then, the very next Sunday, we were back at church and we shared like a testimony recap video that was like 12 minutes long. And some kids were like, I accepted Jesus at the altar the last night of camp. And I mean, I'm telling you, there was not a dry eye in the room. Camp media is an amazing tool to help your parents, your church, your pastor, your boss.

00;02;47;29 - 00;03;08;03
Nick Clason | Hybrid Ministry
See what's going on at camp. And in this video, I want to share with you an easy way to do it for basically free. I want to share with you a medium, difficulty level of doing it. And then I want to share with you a higher level of difficulty and perhaps the most expensive, but probably, as always, as you know, the more you pay, the better the product.

00;03;08;07 - 00;03;35;19
Nick Clason | Hybrid Ministry
Let's hop in. Welcome to this edition of How Do I Do? Camp media on the Hybrid Ministry show. So first and foremost, you want to have some sort of text message or, channel back to parents. Okay. So you can send them links to your videos, links to albums, links to photos, whatever it is that you take. And so, like I said, we're going to do an easy a medium and a higher level of difficulty in this episode.

00;03;35;19 - 00;03;59;07
Nick Clason | Hybrid Ministry
But first and foremost, philosophy, basically, no matter what level of difficulty you do, you need to have some sort of, channel back to parents. That's going to be your number one advocate, especially for the week while you're at camp. Now, once you return, if you have like a student take over Sunday or whatever, like you can you can implement some of these things that you've you've pulled together at camp and find a way to package them and show them to the rest of your congregation.

00;03;59;09 - 00;04;17;20
Nick Clason | Hybrid Ministry
But while you're at camp, if you want to have a buzz amongst your parents, you need to get it back into them. So, you can do some sort of text message group. You can do some sort of Facebook group. You can even post some of this stuff on your YouTube channel and then send the links to those in your Facebook group or in your text message group, or your parent email chain.

00;04;17;20 - 00;04;32;12
Nick Clason | Hybrid Ministry
Whatever it is, figure out what works best in your context, but have something easy and preferably something that you can use on your phone. So as soon as you get a link, you can copy the link, you can send it out and you do it all on your mobile device. You don't need to sit down at a computer and try and find a way to do it at camp.

00;04;32;12 - 00;05;00;20
Nick Clason | Hybrid Ministry
Now, how do you do easy videos at camp? Let's hop in. So the first way that you can do it is you can walk around with your camera, vertical based video, and you can, very simply, you can, auto cut those videos in an app like TikTok or in your Instagram Reels editor, and you can send out daily, shorts, daily TikToks, daily real type videos.

00;05;00;22 - 00;05;19;22
Nick Clason | Hybrid Ministry
And you can send the links to those in text groups or, in some sort of Facebook became post posts in Facebook. That's super easy. You or leader walk around vertical based video and all you need is clips of anywhere from 5 to 8 seconds. You don't need any longer because you're just going to overlay it with music and maybe some captions on screen and off you go.

00;05;19;27 - 00;05;38;23
Nick Clason | Hybrid Ministry
You want to keep those 60s or less. And so the quicker and shorter the videos. So if you have the wherewithal in your mind to walk around, play your camera out five seconds, eight seconds, seven seconds, nine seconds, three seconds and then stitch all those together in like an auto cut feature in TikTok. You're going to be going in and off to the races.

00;05;38;26 - 00;05;58;22
Nick Clason | Hybrid Ministry
Now. How do you easily, source photos? You tell your students, hey, send pictures on this hashtag, or if they're not going to post on like, Instagram, like that, send photos in this text group and this DM thread, whatever you choose to use some sort of, function to get those photos back to you, create a shared Google Photos album, whatever.

00;05;58;25 - 00;06;15;02
Nick Clason | Hybrid Ministry
Put all your pictures in here, and then you can crowdsource those, and you can create a slideshow at the end of the night. Or if you're at some sort of camp, like a, like a generate or a feud or a lift or something like that, where you don't have control over what ends up on screen, then you create albums and you send those out in Facebook groups to parents.

00;06;15;02 - 00;06;36;14
Nick Clason | Hybrid Ministry
That's the easiest, lowest hanging fruit. Okay, now what about medium? And this is honestly, this is a big step up and it's going to cost you next to nothing. Let's check it out. So genuinely I've done this before okay. And if you want to create daily recap videos again you have control of the screens. So daily recap videos that you can show in your sessions.

00;06;36;21 - 00;06;53;17
Nick Clason | Hybrid Ministry
Or if you don't have control of the screens at a minimum daily recap videos that you can post to YouTube. Let me show you how you can do it on Cap cut. All right, so if you're watching here on screen, this is what I did, a couple years ago, we didn't hire and have money, for a videographer.

00;06;53;17 - 00;07;13;23
Nick Clason | Hybrid Ministry
And so I would do daily recap videos in the cabin at night, throw my headphones on, and kids are all sleeping. And so I'm here on cap cut out, hit new project. And let's just do these, videos of my dog, okay? And so I would click, all the videos I want to add and I'd click add three.

00;07;13;25 - 00;07;40;14
Nick Clason | Hybrid Ministry
And here I am now and I can create some sort of video. So there's my dog and there's another video of my dog and there's another little video of my dog. Now, what you can do is you can add animations, and anything if you are doing like a free account, anything with like the little like pro features or things, there.

00;07;40;16 - 00;08;06;18
Nick Clason | Hybrid Ministry
Those don't use those. But if you find any of the ones like this one right here, that is free, okay, it'll come right in. And there you go. Boom off you go. And if you want to like add a text that says, you know, like day one recap. Put it right there and hope I'm exporting. Don't want to export quit.

00;08;06;21 - 00;08;25;29
Nick Clason | Hybrid Ministry
So there it is. Day one recap. Now I can edit this text click style. And once again you want to make sure you don't add a pro feature. So see those little corners right there. So this one's this one's free. Day one recap. Change the font. Find one that's not a pro font. And off we go.

00;08;26;02 - 00;08;47;15
Nick Clason | Hybrid Ministry
Right right there. All of these are not pro fonts. And so the main thing if you want to keep it free is that you don't add anything. Pro font. All right. Right here I can add some sort of transition. So here's a transition that's not that is pro don't remind me again. I might not. Oh here's one pull in.

00;08;47;17 - 00;09;15;22
Nick Clason | Hybrid Ministry
Okay. And there we go. And I go all the way through at the end. I can also add things like, stickers. I can add text to audio, and I can add music. And that's what I do when I add some audio. And so if I want to go to some sounds and find something like this one here, that's not, that's not, pro.

00;09;15;24 - 00;09;41;03
Nick Clason | Hybrid Ministry
Now I got a video and then I hit export. And we are off to the races. And you'll see here on screen, if you're watching, you can see the finalized video of my dog. It's beautiful. Who doesn't love it? This would take me about an hour after lights out, but I want to let you know that it is completely free, so after you've done your capture video, what if you want photos?

00;09;41;08 - 00;10;01;00
Nick Clason | Hybrid Ministry
Well, what if you took a leader, not someone who's have an elite? A small group would be a cabin leader, and they're just a dedicated photographer. You're only cost in that. Give them a cell phone. Have them take it on an iPhone. Google pixel, a nice phone. You're only cost in. That is your perhaps payment of their registration fee.

00;10;01;00 - 00;10;25;24
Nick Clason | Hybrid Ministry
Unless, of course, you're charging your leaders to go, in which case you're good and you say, hey, listen, your only job is take photos and send these daily recaps back home to parents, and you give them that job. And so all week, their entire sole focus using just their cell phone is to take good photos. And so then with your daily recaps and your lidar photos, you can, bring those back and you can present those to your church.

00;10;25;24 - 00;10;42;23
Nick Clason | Hybrid Ministry
Now, the last little bit in this is if you want and studio, link down below. You can grab some Bluetooth microphones. You can also take some video on your cell phone, just like I showed you. Stitch it together and cap cut. But you can take students testimonies and tell them, hey, what, what stood out to you?

00;10;42;23 - 00;11;00;17
Nick Clason | Hybrid Ministry
How to God move in your life this week? Like all that type of stuff? And you can create a recap testimony video and you can show that on screen the quality is great. You saw the export quality was like 1080p. You can export it even up to 4K, and you can shoot it in 4K on your camera if it if it's able to handle it.

00;11;00;20 - 00;11;20;05
Nick Clason | Hybrid Ministry
And then you can show that on a screen. You can also post that to something like YouTube and then share it in your Facebook group. But what about the best and probably most expensive? Well, let's dive in. Your final your best is you want those daily recap videos. You want that final big testimony video. Your best bang.

00;11;20;07 - 00;11;38;22
Nick Clason | Hybrid Ministry
Like, not bang for your buck, right? This is going to cost you money, but you hire a videographer. Maybe you're church or something. Maybe you know someone, but you bring someone in, they bring all their own gear and they, follow students around. They capture footage, and their entire job is to create daily recap videos for you on the big screen at night.

00;11;38;22 - 00;11;59;02
Nick Clason | Hybrid Ministry
If you have control of that, or post them to YouTube and then create that testimony video. And if you can hire that same person, or maybe hire a second person to take photos on a good camera that they have, that's going to be your highest barrier to entry. You're probably going to have to a pay for them to go to camp, be pay for their lodging and all that stuff.

00;11;59;05 - 00;12;18;11
Nick Clason | Hybrid Ministry
So let's say that's anywhere from 3 to $400, and then you're going to pay them a fee, 800 bucks, 1500 bucks. It is expensive. But if you have the budget, I'm just telling you like it does end up being worth it and you end up with much higher quality footage. And what you can do on your phone and much higher caliber photos.

00;12;18;11 - 00;12;44;14
Nick Clason | Hybrid Ministry
Now, if you're like, bro, I can't even get anywhere near that, then that medium range won't for you. As long as you're willing to put the work in. As long as you're willing to use cap cut, you can do it for very cheap and frankly, very free. And still get a very, very good result. Now, listen, your camp experience is very important, and students lives are often marked and changed at camp.

00;12;44;16 - 00;13;12;22
Nick Clason | Hybrid Ministry
And what's also very important is that your people back home support you. Your parents know what's going on, and they can advocate and create a buzz around your student ministry. So don't fumble the bag. This summer on creating amazing camp media and amazing camp content. I'm rooting for you, have an amazing camp and crush it with a digital media this summer so that your church can get on board and support what your student ministry has going on.

00;13;12;29 - 00;13;16;25
Nick Clason | Hybrid Ministry
Thanks for being here. We'll talk next time and don't forget to stay hybrid.

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🕰️TIMECODES
00:00 How I Run My Youth Group Social Media
02:16 How did you end up here?
04:42 Tell us your social media journey
06:39 What Type of Content do you Make?
10:31 What Equipment do you use?
12:36 In-Person Benefits Have you Seen?
14:55 Do you have Future Plans?
17:20 What Would you Tell a Hesitant Youth Pastor?

--------------
TRANSCRIPT
Nick Clason | Hybrid Ministry (00:29.856)
Well hey what is up everybody I am here with none other than Andrew Ostrander did I say that right? Yes! It doesn't feel like it's that difficult but it feels like it might trip some people up you know what saying?

Andrew Ostrander (00:47.413)
You nailed it.

Thanks.

I've gotten Ostrander more than I've ever gotten Ostrander. So you're in the right.

Nick Clason | Hybrid Ministry (00:57.918)
Really? Yes, okay, nice, good. My gut, my intuition was right. So you and I, met through a youth ministry leader cohort and we were in that together on calls together and stuff like that. But I started just kind of noticing and paying attention to you and your social media, because that's really the only way to like...

pay attention to some thing from someone who lives over a thousand miles away. And so, but I started noticing, I was like, I like what this guy's doing. And so that's why you're here. Talk to me, you know, we're gonna talk a little bit about your social media, but before we do, why don't you let like the people know like, who are you, where are you at, how long you've been in youth ministry, all that, you good stuff.

Andrew Ostrander (01:29.518)
the

Andrew Ostrander (01:46.712)
Yep, so you've already touched on it. I'm Andrew Ostrander and I'm currently the director of student ministries at Waukerusa Missionary Church in a super small town, Waukerusa, Indiana. This is month seven or eight of my role in youth ministry. I had volunteered for multiple years beforehand, but I actually came from the education world. So I was a fifth and sixth grade teacher for three years before this position opened up and

Nick Clason | Hybrid Ministry (01:53.396)
Nice.

Nick Clason | Hybrid Ministry (02:05.055)
Yeah.

Andrew Ostrander (02:13.206)
was very clearly that God was shoving me through this doorway in youth ministry. And so that's how I ended up where I am.

Nick Clason | Hybrid Ministry (02:17.426)
Nice. Yeah, so you didn't even go to like school for youth ministry or whatever. And so here you find yourself now kind of like thrust into it. Before we hop into like the particular social media stuff, tell me what's been like the biggest shift or the biggest surprise or the biggest just difference that you've noticed between your two kind of careers if you put them side by side.

Andrew Ostrander (02:42.85)
Yeah, I think there's a glaring amount of similarities that people wouldn't expect between education and ministry, but those are definitely there. I think the biggest difference or thing that we weren't fully prepared for, I was to the point where after God had clearly guided me here and I knew this is where I needed to be, I was ready to switch jobs. But then the act of switching churches is what really hit us hardest. I had grown up and attended one church for much of my, all of my upbringing.

Nick Clason | Hybrid Ministry (02:59.637)
Yeah.

Nick Clason | Hybrid Ministry (03:02.912)
Mm.

Nick Clason | Hybrid Ministry (03:10.098)
Yeah. Yeah.

Andrew Ostrander (03:12.396)
And then most of my adult life after college. And so that was just such a huge change of pace and where you're so used to being on Sundays, you're no longer there on Sundays. So I think that was the biggest.

Nick Clason | Hybrid Ministry (03:20.256)
Mmm.

Yeah. Yeah. One thing about it too, like, I mean, I've always said this, but like when you move and you're in ministry, like you don't just like move jobs, but like you move everything, like everything up roots, including your community and your, you know, your church, your, family, like your church family, all that type of stuff. So yeah, that's, that is so true and probably super relatable to, you know, most youth pastors. okay. But then go ahead.

Andrew Ostrander (03:47.79)
I know you've experienced that even way more than I have, so you can relate.

Nick Clason | Hybrid Ministry (03:53.2)
Yeah, yeah, definitely can. But if you're not used to it or know it, right, you're like, whoa, it is a little culture shocky or whatever, for sure. So, okay, then tell me then what sort of spurred you, led you towards what you're doing with your student ministry social media? Maybe first of all, what shone a light to you that was like, I should do more than just post announcement graphics on my social media feed.

Andrew Ostrander (04:21.868)
Yeah, so I was never a super avid social media user. Twitter and sports Twitter was where I was at in college and after. But I had just always seen the church. Like you said, it's like a hey, Wednesday nights coming up tomorrow, that type of thing, or ice skating this Friday. Join us for week three of this series. even even I was like, wow, that's not not that that's dumb, but I was uninspired.

Nick Clason | Hybrid Ministry (04:30.665)
Yeah.

Nick Clason | Hybrid Ministry (04:37.844)
Don't forget, yes, yeah. Yeah, no one cares about your series, yeah.

Nick Clason | Hybrid Ministry (04:47.944)
Yeah.

Andrew Ostrander (04:50.986)
And so when I started here, I was interested in social media. But then as you touched on the way that we met through that cohort, you had given a specific lesson and not to stroke your ego or build you up. But it's a lot of credit towards you and just how you guided that. It's really stuck with me when you said, we know that the students are there and it doesn't matter how we feel about it or if we like it. Why are we not meeting them where they're at?

Nick Clason | Hybrid Ministry (04:51.026)
Right.

Nick Clason | Hybrid Ministry (04:59.029)
Yeah.

Nick Clason | Hybrid Ministry (05:03.904)
Hahaha

Nick Clason | Hybrid Ministry (05:13.215)
Yeah.

Hmm. Hmm, yeah.

Andrew Ostrander (05:18.722)
And so that was just a huge challenge to me of making engaging social media of some sort and really just trying to get students to buy in.

Nick Clason | Hybrid Ministry (05:23.946)
Yeah.

Yeah, yeah, and you know, like the cohort was an interactive deal and you know, the kind of like lesson or whatever that I led on all that was made for exactly that. But I'll link down below an episode that's like really similar to like that conversation that we walked through on that. So if any of you are like, what was that? Like you can check that out down below. But so now you, that was your inspiration sort of.

And everyone does things a little different, know, and I my like ebook and stuff like that I give tips and whatever like what exactly Did you like or what have you sort of like stumbled into like doing that's like been working really well For like you and like your particular like church student ministry social media

Andrew Ostrander (06:13.944)
Yeah, so when talking about the sports social media background that I've interacted with, I never ran anything as myself, but I've just interacted with that a ton. And so one of the podcasts I had previously listened to talked about the difference of short form and long form video. And so I had really, and you had touched on it as well, the importance and prevalence of short form video. So that's really where we started to focus in and without having any...

Nick Clason | Hybrid Ministry (06:18.302)
Yeah, yeah, yeah.

Nick Clason | Hybrid Ministry (06:23.402)
Sure.

Nick Clason | Hybrid Ministry (06:30.665)
Mm-hmm.

Nick Clason | Hybrid Ministry (06:37.568)
Mm-hmm.

Andrew Ostrander (06:42.964)
studio or recording equipment. Yeah. We really appreciate and love the space that we have. It's not set up for having a quiet, conducive recording area for anything longer or even anything specifically for social media. And so we really went on the interview style, man on the street style videos. And so when I transferred over here, one of my former students also came along with me as a now volunteer.

Nick Clason | Hybrid Ministry (06:43.976)
Right. Space. Yeah, yeah, yeah, yeah, yeah, for sure.

Nick Clason | Hybrid Ministry (06:52.864)
Right, right.

Nick Clason | Hybrid Ministry (06:58.73)
Mm-hmm.

Nick Clason | Hybrid Ministry (07:03.017)
Yeah.

Nick Clason | Hybrid Ministry (07:09.733)
cool. That's awesome.

Andrew Ostrander (07:12.118)
And so I knew that I wouldn't have the capacity on Wednesday nights to record and do all of these. And so I proposed to him of a weekly routine of when students are welcome into the doors, but we haven't started programming, that I give him a question of the week and he goes around and asks random, funny, sometimes not as funny questions just to hear what students say. And the results are pretty amusing.

Nick Clason | Hybrid Ministry (07:18.154)
Yeah.

Nick Clason | Hybrid Ministry (07:25.321)
Yeah.

Nick Clason | Hybrid Ministry (07:32.766)
Sure.

Nick Clason | Hybrid Ministry (07:36.287)
Oh, bro, there's so much good in that, right? So like a couple of principles I heard. Number one, like, cause this is one of the common pushbacks I feel like I hear is like, I don't have time and you acknowledge that, right? You, you knew your limits already, but you were like, that's okay. I'm going to hand this off to somebody else. So like in and of itself right there, genius, like get it off your plate. You're

promoting it, facilitating an opportunity for it to happen. However, so like that's leadership, but you're getting out of the way and delegating and letting somebody else kind of like own it, which is just fantastic. And then the second is like you said, like you didn't let the constraints of what you felt like your space offered or maybe didn't offer like stop you. And that's again, another like thing that I think is so good because we oftentimes like, I don't have, you know, the best equipment or the, you know,

bougie is set up or whatever and it's like, who cares? We all carry around a camera in our pockets and the ability to use that to make content that ends up where students are, like you said, so, good. So tell us a little bit of what are some of your favorite questions or what have been some of the things that have maybe taken root culturally within your student ministry that people are like, that video was hilarious because X, Y, and Z. What are some of the...

The funniest ones you've had are the ones that have gotten the most talk about afterwards or just even been like, yeah, the most amusing.

Andrew Ostrander (09:07.736)
Yeah, the first one that we actually did, so I had wanted to do it after you talked about social media and I was just figuring out what I wanted to do. And then my wife and I were out to dinner with two of our volunteers, our sponsors, and we got into controversies or like conspiracy theories that this individual was bigly bought into. And so that actually stemmed our first question of, you believe in aliens? And so I think that question has provided the most like,

Nick Clason | Hybrid Ministry (09:13.896)
Yeah. Okay.

Nick Clason | Hybrid Ministry (09:20.156)
Okay.

Nick Clason | Hybrid Ministry (09:25.728)
You

Yeah.

Nick Clason | Hybrid Ministry (09:33.248)
that's so funny.

Andrew Ostrander (09:38.2)
people would pause and then they automatically had the answer that they believed in, but could not explain why or why not that they believed the way that they did.

Nick Clason | Hybrid Ministry (09:40.224)
Right, so funny. Yeah. yeah, that's funny. So then how, like, what are you doing for that? Like, tell me what exactly, you know, your volunteer is doing. Is he using his camera? Is he using any gear? you know, get kind of nerdy on us. Like, what actual stuff are you doing to capture it, record it, and then maybe even like edit it?

Andrew Ostrander (10:08.12)
Yeah, so it's about to be like the lamest set of nerdy equipment that we use.

Nick Clason | Hybrid Ministry (10:12.468)
That's okay. Here's the thing, before you answer, this is what the boat, almost everyone is in. And that's why I love it, is because you're not letting whatever constraints you have stop you, you're just going for it. And yeah, it might just be a cell phone camera or whatever, but that's okay. Just do it. So yeah, let us have it.

Andrew Ostrander (10:33.015)
so the compilation of questions that we've come up with is stored on my phone notes app. And then we, sat down and decide what question we're going to ask that night. And then it is just a cell phone camera. And so I had gone online and was looking out for mic options quickly realizing that most of them were super expensive. So we have, I think it was like a $10 pair of the, lav mics and it's so cheap and old that

Nick Clason | Hybrid Ministry (10:38.857)
Yep.

Nick Clason | Hybrid Ministry (10:45.077)
Yeah.

Nick Clason | Hybrid Ministry (10:50.174)
Yeah.

Andrew Ostrander (10:59.616)
My phone is the only one that we can use because it has the lightning connector. And so he takes my phone and those $10, $20 lav mics. And that is how it gets recorded. We just figured out how to change video settings to try to increase the video quality a little bit, but that took a couple of months before we got to. then editing is something that I set aside time for every week. So I've been using Final Cut Pro on my Mac and that's, go through and edit and.

Nick Clason | Hybrid Ministry (11:02.464)
nice.

Nick Clason | Hybrid Ministry (11:07.456)
A $10 microphone,

Okay.

Nick Clason | Hybrid Ministry (11:17.16)
There you go.

Nick Clason | Hybrid Ministry (11:23.88)
Yeah. Nice.

Yeah. And so then are you doing, are you just sending him around all throughout the program? Like is he doing it ahead of time, after, both? Like what's sort of like his schedule as far as like the interview person?

Andrew Ostrander (11:29.464)
change scenes how I want to.

Andrew Ostrander (11:42.318)
Yep. So we have like a team volunteer huddle every Wednesday night. So we're there until 6.15, 6.20. And then by that time, a lot of the students are here after our doors open. So he goes out from 6.20 until we start programming at 6.35, 6.40. So he only really does it for 15 or 20 minutes. So some weeks it's pretty limited if it's a longer question.

Nick Clason | Hybrid Ministry (11:46.196)
Mm-hmm.

Nick Clason | Hybrid Ministry (11:51.124)
Yeah.

Nick Clason | Hybrid Ministry (12:01.76)
Okay.

Yeah.

Andrew Ostrander (12:08.11)
but it just has that time where students are roaming and choosing what to do before programming starts to get those interviews in.

Nick Clason | Hybrid Ministry (12:08.117)
Yeah.

Nick Clason | Hybrid Ministry (12:13.192)
Yeah, so okay, so now my question is, do you have students who seek him out now every week wanting to answer so that they can be on social?

Andrew Ostrander (12:22.993)
Yes, I have certain students that I see their video every single week after he records. I'm pushing like, hey, let's try to get some others. But there's clearly students that are super excited. And I see the students that run away from him as soon as they see the mic out.

Nick Clason | Hybrid Ministry (12:32.435)
Yeah, yeah.

Nick Clason | Hybrid Ministry (12:36.648)
Sure, yeah, Yeah, that's been my experience too, right? Like we do a social challenge every single week and we try to like batch record as much as we can, kind of like you. And almost every week as I like look at the footage after I'm like that kid's always in there, you know? And that's fine, right? Like that's fine for them to want to do it because it's whatever, it's how they connect and how they want to connect. Have you noticed any like...

in-person benefits to what you're doing on social? Like anything that has camaraderie, even just creating conversation because of a certain video or topic or whatever, or the, I don't know, even like the feel and the vibe because you're filming something to go online. Has there been any in-person benefits that you've noticed?

Andrew Ostrander (13:23.16)
Yeah, I think absolutely. think the specific content or question that gets talked about for that day and then after programming a little bit, but then that conversation dies down. And there are a lot of different factors that I think have played into this, but since adding it and rolling it out and how our ministry has adjusted the pre-service time a little bit, students are really excited to be there and excited to interact whether or not it's with a camera in front of them.

Nick Clason | Hybrid Ministry (13:27.156)
Mm-hmm.

Nick Clason | Hybrid Ministry (13:31.602)
Yeah.

Nick Clason | Hybrid Ministry (13:45.758)
Yeah.

Nick Clason | Hybrid Ministry (13:52.794)
Interesting. Yeah.

Andrew Ostrander (13:52.812)
And so there's just been that shift of that vibe of being willing to be open or just hanging out together.

Nick Clason | Hybrid Ministry (13:59.88)
That's cool. like that's a really that not even when I started on this whole journey and podcast, whatever, that's not even a thing that was even like on my radar, you know, but I've noticed that too in our in our context. And it's it's really cool to hear that for sure. What would you say like is anything that you're maybe like thinking about for the future? Like this is kind of your current rhythm and iteration. Are you like

content with it and you just want to keep doing this or what if you had the capacity would be something that's maybe on the horizon that you've been thinking about or maybe wanting to do.

Andrew Ostrander (14:38.254)
So there are multiple different things that where I'm wanting to take it. And so I've created a weekly posting schedule that I want to figure out either for the end of the school year or just really gear up to do it next school year. We're redesigning a little bit of our space to better meet our needs. And part of that, I'm really trying to push or find a spot to create a more studio like area so that we could do longer form or like five, 10 minute videos.

Nick Clason | Hybrid Ministry (14:43.199)
Yeah.

Nick Clason | Hybrid Ministry (14:51.518)
Okay.

Nick Clason | Hybrid Ministry (14:54.952)
Nice.

Nick Clason | Hybrid Ministry (15:02.814)
Yeah.

Nick Clason | Hybrid Ministry (15:07.401)
Yeah.

Andrew Ostrander (15:07.724)
while the interviews are happening elsewhere. And so there are lots of different places that I'm wanting to take in it, just seeing whether or not any of them are possible.

Nick Clason | Hybrid Ministry (15:10.089)
Nice.

Nick Clason | Hybrid Ministry (15:15.888)
Yeah, cool. So cool. What do you mind? Like, are you able off top your head or pull it up? Like, what is your proposed posting schedule that you want to aim for, you know, start the next school year?

Andrew Ostrander (15:29.1)
Yeah. So it would just be the weekdays because I know like content limits and I try to set time aside to network. Monday, we want to be doing a message Monday. And so that's just a one, two minute Devo, primarily probably just adults. And then I have a student intern. And so just whatever word is laid on our hearts or minds for that day for Monday, Tuesday would be one of our interview style videos. So that's the ones that we're currently posting most frequently.

Nick Clason | Hybrid Ministry (15:33.353)
Yeah, yeah, yeah.

Yeah, it's great.

Nick Clason | Hybrid Ministry (15:41.362)
Okay. Yeah.

Nick Clason | Hybrid Ministry (15:47.689)
Nice.

Nick Clason | Hybrid Ministry (15:51.796)
great.

Nick Clason | Hybrid Ministry (15:58.463)
Yeah.

Andrew Ostrander (15:58.994)
the Wednesday one would be dependent on having a space to record it, but I want to do like a Wednesday word from a student. there again, pretty similar to Monday minute or two, Devo reading scripture style video Thursday, my intern and I have been recording, what we think are funny videos when we have internships together. And so Thursday would be that type of video right now. We're asking chat GPT to create a video for us and we just.

Nick Clason | Hybrid Ministry (16:05.522)
Nice.

Nick Clason | Hybrid Ministry (16:09.289)
Yeah.

Nick Clason | Hybrid Ministry (16:19.072)
You

Nick Clason | Hybrid Ministry (16:23.85)
Yeah.

Andrew Ostrander (16:28.106)
acted out. So those will be Thursday and then Friday. My idea would be for the slightly longer form video like drafts or tier list type things if we have the capability of doing that.

Nick Clason | Hybrid Ministry (16:28.927)
Yeah.

Nick Clason | Hybrid Ministry (16:37.842)
Nice. Nice, cool. Okay, so like last little thing here. What would you say to anybody who was like you, you know, you're not even a year yet into like student ministry and all the demands and all the things that like come with the job are there and you know, have to.

manage it, schedules, manage relationships and personalities, and they just feel overwhelmed by even the thought of social. What would just be your encouragement to other youth pastors out there who are maybe on the fence or not sure if doubling down on creating social content is for them?

Andrew Ostrander (17:18.626)
Yeah, so I think a couple of things come to mind. The first one you kind of touched on, it's a mix of starting small and passing it off. So my church leadership, my bosses are huge on a leader doesn't have to do everything. Like we're to the point where it's better if you're training up other people to do it than doing it yourself. So start small or find someone to do it for you on your big programming nights. But then also find whatever part of social media sounds fun to you.

Nick Clason | Hybrid Ministry (17:25.382)
Mm-hmm. Yeah.

Nick Clason | Hybrid Ministry (17:33.119)
Yeah.

Nick Clason | Hybrid Ministry (17:37.812)
Yeah, it's great. Yeah.

Andrew Ostrander (17:48.288)
start with that. Like I've loved editing so far up to this point because I'm amused by it. And so find whatever part of the process you enjoy and really just start and focus there learning how to do that so that it's more fun for you.

Nick Clason | Hybrid Ministry (17:49.151)
Hmm.

Nice.

Nick Clason | Hybrid Ministry (17:59.794)
Yeah, yeah, that's so true. Okay, is there anything else about what you do social media-wise that I haven't really asked you, but you're like, this is important, I wanna make sure I share that too.

Andrew Ostrander (18:14.382)
I think we've touched a lot on it. It's been fun. The personal connections that I form through it. So my volunteer that does the Wednesday night, we get to talk and reflect and discuss it a lot. And then my relationship with my intern has taken a huge upswing because of we're just hanging out together and making stupid, fun youth videos together. so like you asked about the in-person effects, even just on

Nick Clason | Hybrid Ministry (18:25.78)
Yeah.

Nick Clason | Hybrid Ministry (18:29.386)
Sure.

Mm.

Nick Clason | Hybrid Ministry (18:39.007)
Yeah.

Nick Clason | Hybrid Ministry (18:42.654)
Yeah.

Andrew Ostrander (18:43.754)
on my personal and my perspective. It's had a huge impact on relationships that I get to form because of these seemingly what a lot of people would view as pointless or menial impact videos.

Nick Clason | Hybrid Ministry (18:46.942)
Hmm. Yeah.

Nick Clason | Hybrid Ministry (18:53.64)
Yeah. No, that's really, that's actually really like profound. And I really appreciate you saying that because I do think it's more than just, you know.

satisfying social media algorithms or feeding the beast or you know, that's what I call it. Like you gotta keep feeding the beast. But I like that you're saying like, there's been some, you know, relational equity that kind of comes out of that. And that really is the ultimate goal. Like if you look at the inception of social, like it's social, right? In nature, like that's where it came from. And so if it's not at least, you know, playing a part in that within like the context of your local community, like you might be missing out on it, but it's,

The fact that you're doing it is creating a good vibe and good energy. that's, I think, one of my main goals always in social is not like to go viral on our church account and have a bunch of views and all that stuff. Like really it's to serve our community like best, you know? And then if it goes viral or if it gets a lot of views or whatever, like that's great, but that's like a secondary.

thing that I'm looking for. Primarily it's just like I want to serve the students that God has entrusted to me here and disciple them as best I can through the means and avenues of social. So it's great. Okay, so last thing, people want to know if they want to see what you're doing, they want to see some of the stuff you're doing, where do they go? What can they go follow and go check out online or whatever?

Andrew Ostrander (20:23.042)
Yeah, so right now I'm posting on two separate places, the YouTube channel, Walker's Student Ministries, and then the Instagram, which is either Walker's Student Ministries or Waukee with a Y Student Ministries. I would have to go shuffle check. I'm not sure that was created.

Nick Clason | Hybrid Ministry (20:35.936)
We'll link them both down below. We'll get it locked in. So if you're like, I don't know how to WakaRusa, the type text down below will be spelled hopefully correctly and it'll take you where you need to go. Nice. Andrew, anything else before we cut you loose?

Andrew Ostrander (20:47.438)
You

Andrew Ostrander (20:53.646)
I think just obviously with the people that you have or the following you have, it's either of interest to them or could be something that they're already doing. I think it is really just super important to try one. The first video I made lasted me for three weeks because you just had enough to work with from it. And so it feels like huge undertaking. It's not as bad as what I initially went into it expecting.

Nick Clason | Hybrid Ministry (21:01.152)
Mm.

Nick Clason | Hybrid Ministry (21:05.6)
Mm.

Nick Clason | Hybrid Ministry (21:11.838)
Yeah, yeah.

Nick Clason | Hybrid Ministry (21:16.748)
Yeah, no, that's a really good point. It's a new skill for a lot of people. So it is gonna feel a little bit overwhelming. But like you said, once you kind of get into it, you might learn something like, like editing, like you said, and you'll find a new skill or at least something else that you enjoy. So it's awesome. All right, guys, well, for Andrew, this is Nick. We're signing off and talk to you next time. See ya.

🎧 Ronald's Podcast
https://podcast.downloadyouthministry.com/category/middle-school-ministry/

DESCRIPTION
In this conversation, Nick Clason and Ronald Long discuss the challenges and opportunities of youth ministry in the digital age, particularly focusing on the role of technology and cell phones among middle schoolers. They explore the importance of engagement in content creation, the necessity of guidelines for responsible phone use, and the balance between digital and in-person ministry. The discussion emphasizes the need for open conversations between parents and children regarding technology, as well as collaborative resources for youth pastors to navigate these challenges effectively.

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⌚TIMECODES
00:00 The Role of Technology in Middle School Ministry
04:50 Guidelines for Responsible Cell Phone Use
09:50 Balancing Digital and In-Person Youth Ministry
14:53 Encouraging Healthy Conversations About Technology
20:01 Collaborative Resources for Youth Pastors

TRANSCRIPT
Nick Clason (00:00)
What's up everybody? I'm Nick and this is.

Ronald (00:04)
Hey guys, I'm Ronald Long. How you doing?

Nick Clason (00:06)
We're excited to be here, Ronald. This is a weird thing. This is your show, this is my show, this is our show.

Ronald (00:08)
we are excited to be here.

Whose show is it really? That's a question.

Nick Clason (00:15)
That is the question that people want to know the answer to.

Ronald (00:19)
Did I just take over hybrid youth ministry? I think I did. I did. great. This is mine now. And yours? You get middle school ministry. Yeah, this is it. Tell Andrea. no.

Nick Clason (00:23)
You did, you did. Yeah. Welcome. Well, actually, yeah, and I'm taking over middle school. Yeah, yeah, yeah. And you have exactly. Bye, Andrea. Bye. Anyway, you know, Ronald, it's interesting and I'm excited to have this conversation because probably the biggest, one of the biggest pushbacks I get when I'm pushing stuff like in my hybrid ministry, just idea and whatnot is what about middle schoolers?

especially like in our context, we don't get middle schoolers until like, or we get them at sixth grade, which there's an inflection point. And depending on the conservative nature of your church, there could be a lot of those students that have cell phones. And then a lot of students that don't, you know? And so like my main thing with hybrid ministry is trying to intersect people where they are. And I think the cell phone is just a great spot to try and aim for. Right. But what about those middle schoolers that are young and like don't have cell phones? And so.

Ronald (00:57)
Yeah.

Mm-hmm.

Yeah.

Nick Clason (01:21)
I'm excited to have this conversation with you because you as a lifelong middle school youth pastor and host of podcasts, like you and a dad of daughters in that age age range, right? Like I want to hear your perspective because I'm it feels to me and you can correct me if I'm wrong, but it feels to me like middle schoolers kind of run the gamut. Some that don't even have access to any technology and then some that are just all in way too much. You're a little scared for their well-being, you know.

Ronald (01:29)
EW.

Yeah.

Absolutely, and you're right because their parents also run the gambit too. So for people listening who don't know, I have in my house four teenage daughters. I have 18 year old senior graduating this year, then I have a freshman, a seventh grader, and a fifth grader. So I've got everybody.

Nick Clason (01:54)
Mm-hmm.

Mm-hmm.

Yeah, you're right there.

Ronald (02:15)
And my elementary school kid who's in fifth grade, Ruth is telling me about like her friends who have cell phones and have had cell phones since like third and fourth grade. Like that's just been their reality. They have always had a phone. Think of the iPad kid who just like parents are like, yeah, whatever here, right? Here's just the next step up. Go ahead and have a phone. Don't care. Put whatever on it. And then like,

Nick Clason (02:42)
So

Ronald (02:45)
me and my family, this has become our rule, it was our rule with our first, you get your cell phone at the end of fifth grade. And so, and we'll talk a little bit more about this too because I have really appreciated what other parents like told me and helped me figure out. That cell phone only can do a couple things, right? And we stair-step eventually through it.

Nick Clason (02:54)
Okay.

Hmm. So as we like lean into this, first of all, everyone should know, no matter where you're listening, hit the link down below, because Ronald and I put together kind of like a collaborative hybrid ministry for middle schoolers kind of resource. So take it, download it, use it, share it with your parents, whatever you want to do. But especially like here we are post-Christmas, and isn't it so true that most middle schoolers

Ronald (03:30)
Use it.

Nick Clason (03:41)
there's a lot of technology that's given under the tree. And so this is just a very timely conversation, right? Like let's talk about technology use and middle schoolers. give us, like, why you start there where you did a little bit, like dive a little deeper into that. Fifth grader, that's your rule. Is that your recommendation? Do you take it, would you recommend parents take that on more of a case by case type basis? What's the wisdom principle in that, or is it?

Ronald (03:44)
100%.

yeah.

Nick Clason (04:08)
you know, hard and fast, like, yeah, as soon as they're done with fifth grade, they're mature enough to have a cell phone or like, what's your, how do you make that decision? I guess, or how would you coach parents to make that decision?

Ronald (04:17)
So what we went through and what was kind of like the deciding factor for us is, I live in San Antonio and so we have, once my kid was finished with elementary school, our oldest, she had friends who were splitting up into like the four winds, right? And we wanted to give her a way to stay connected to them and so we were like, okay, we're going to give you a phone, but.

Nick Clason (04:36)
Mm.

Yeah.

Ronald (04:46)
Big stipulations. We had it, it's an iPhone, so we locked it down pretty tight to where she couldn't download any apps without requesting permission, so that's a big deal. There's no browser on it. So in fact, my high schooler just got a browser this year for ninth grade. to put that in, yeah, no browser.

Nick Clason (04:51)
Mm-hmm.

Mm-hmm. Mm-hmm.

Okay, so that's like all of middle school. Yeah.

Ronald (05:16)
Specifically also, no social media. She actually also just got her first social media, which was Pinterest. you, stair steppin' man. That's a stair step. But that, okay, here's what I tell parents, and here's what I have told parents and what I am taking through. Imagine a cell phone like a car, right? You are, even for the visual.

Nick Clason (05:25)
Okay. Which, does that even count? know, like that's one of those fringe ones.

For sure.

Mm-hmm.

Ronald (05:46)
You're giving keys away to your kid. for the audio too. on. There we go. Little foley. Little foley for our audio listeners. You don't just give the Ferrari away to a 16 year old or a 15 year old and say, right, go figure that out. guess you know more about this than I do. Like, no, no.

Nick Clason (05:46)
There you go.

Those are car keys, people. Ronald's jingling them. We'll narrate this.

Yeah.

Ronald (06:15)
you start that kid backing in and out of your driveway in the beater, right? And so we took that principle and applied it to our kids having cell phones. So like, okay, you're going to get like a not great iPhones, not the brand new one. It's going to be like, the one with the one camera. Yeah. The one camera type deal. And we're going to stair step you through this. Well, that's just an Android, Nick. That's what you.

Nick Clason (06:30)
Mm-hmm. me down. Yeah.

Maybe some crack screens like my Android here.

The glass is apparently weaker.

Ronald (06:45)
That's fine. No, and so we've stair-stepped. so my seventh grader who has a phone, also has a phone in middle school, has a phone but doesn't have, again, social media doesn't have a browser. And we also put like a stipulation on where the phone can go. My girls, I live in a two-story house. All the bedrooms are upstairs. No phones upstairs. Like that's a rule for us. And so when ...

Nick Clason (07:11)
Great rule, by the way. I approve. Yeah.

Ronald (07:14)
When it's time to go to bed, the charger's downstairs and they have to charge their phone downstairs. No phones at the dinner table. In fact, even it's no phones after dinner. So we say, hey, get it done after dinner, no phones. Those are just like things that we have done as a family to be like, hey, here's the deal. We are going to give you permission that expands with responsibility. And then also cool thing as a parent, my kids don't have a cell phone after supper.

Nick Clason (07:18)
Yeah, good.

Mmm. It's good. It's good.

Mm-hmm.

Ronald (07:44)
So if I'm just scrolling on my cell phone after supper, they're like, hey dad, what are you doing? I'm like, yeah, you're right. I need to be off my phone. I need to pay attention to you.

Nick Clason (07:46)
They're calling you out.

That's so smart. That's just like built in accountability right there, for sure. Yeah. And you know, the thing that I, I try and tell parents as well in our context and other youth ministry avenues and whatever, honestly, just like a lot of times the question is what product or what resource do you use to like monitor like your kids screen usage and all those types of things. And rest assured, there are a million different like resources and things out there that you can use and you can lean into.

Ronald (07:57)
It's huge.

Absolutely.

Nick Clason (08:22)
But at the end of the day, the goal is for that thing not to become your kid's parent. The goal is for you to be the parent of it. Right. And so I love your rules because those guidelines are things that you've put in place. Like you can lock down an iPhone all you want, but you can still abuse it if it's in the room and they're on it until way after bedtime or you know, the no, no phones after dinner thing. Like there can be indiscriminate use or just like mindless use of it. And so.

Ronald (08:50)
Mm-hmm.

Nick Clason (08:51)
You're being proactive and in on top of it, you know, and that's, that's what I really like and appreciate because that's the tech. There's always a workaround in the technology. That's what I've found. Like there's no foolproof piece of technology. It's always a work.

Ronald (09:02)
Heck yeah.

No, I figured it out when I was dealing dial-up modem internet and my parents had the protective things when I was in high school. like, I can figure this out, you know? So no amount of blocking software or things like that will get around actual discipleship of your kids. Because you are a person who is imperfect, just like your kids. They're gonna make mistakes. So what do do?

Nick Clason (09:10)
Yeah.

Exactly. Yeah.

Yeah, for sure.

That's it. That's it. That's good. That's good. Let's shift gears a little bit then. Let's talk about your, how you've noticed technology, cell phones, whatever, within actual confines of youth ministry. Not just, you you parenting your kids with it, but like, what's it like navigating? Cause in a lot of cases, like we said, you got kids that don't even have it at all versus kids who are like using and fully on like all the social apps. So.

Ronald (09:36)
Like, how do you figure that out? Big deal.

Yeah.

Nick Clason (10:03)
What was your typical practice as a middle school pastor with technology?

Ronald (10:10)
Yeah, of it was just being open about that being a potential barrier between you and other people. And the other thing was not, because I was in a real conservative context, there was almost like some judgment to kids who did have a phone, which was really funny. And so I had to like stamp, yeah, I'm glad you get it. So.

Nick Clason (10:28)
Mm

Yeah, same here by the way, so I can relate to that.

Ronald (10:39)
On the one hand, whenever I had a parent being like, you know what, my kid just say that they don't connect very, they don't have any friends in youth ministry. And I'm looking at their kid, I so remember this one specific instance of girl, phone here, face down, and even her hair like covered the side of her face to where all it was, and she was in a corner on her phone looking down at it and not engaging with the room.

Nick Clason (10:59)
Yeah.

Ronald (11:07)
And then like I got a email three weeks later being like, my daughter is just not making any friends. I'm like, yeah, no joke. I've tried. And so trying to have a conversation with students where it's both not being judgmental, but also making sure they're aware of like, hey guys, if you feel lonely, one of the reasons in a list might be you're on your phone too much and you're missing what's going on right in front of you.

Nick Clason (11:13)
Yeah.

Mm-hmm.

Mm-hmm.

Ronald (11:36)
you care more about your online persona or the next funny video than you do your friend who's literally sitting three feet away from you. so trying to navigate that well was always the thing. And so that would just be like application. But on the other hand, you can do that in really great ways to be like, Hey guys, if you've got a phone, text a friend verse right now, someone who's not in this room, text an encouraging verse.

Nick Clason (11:52)
Mm-hmm.

Yeah. Yeah. Yeah.

Ronald (12:03)
so that you can be a light in their life, right? It's both and, right? So I don't like telling a kid, hey, cell phones are the devil, you should never have one. And I don't like telling parents, just give your kid a phone and don't worry about it, because it's absolutely both and.

Nick Clason (12:08)
Yeah. Yeah.

Right.

Yeah, yeah. Well, and that's honestly, that's exactly like what I feel like my entire podcast is predicated on. what this started out of, I don't know, I guess like a moment of frustration and a little bit of like an inflection point. like we'd gone pretty hard in on like digital ministry during COVID. I was working in Chicago and so it was necessitated, like it had to happen.

But then we found some really fun and cool wins out of doing ministry in a digital sort of context and some opportunities that actually opened up for us that weren't available to us doing ministry pre-COVID. And so as we were all sort of coming back from, you know, restrictions and lockdown and all those types of things, we were then trying to navigate this like tension between like how much should we swing the pendulum, right? And so my whole, like my whole thing, like the whole name of this like hybrid ministry is like,

Ronald (13:08)
Yeah.

Nick Clason (13:13)
It's not just your digital, but it's not just your in-person. It's kind of that both and, and I think in all of life, it's easier for us. We like to draw hard and hard and fast lines and be like, cell phones are bad. So you should not, but I like your, you know, your Ferrari example because you have to work, you have to work up to it. You don't just earn it immediately. And so like my contention is as much as we, especially older generations want to lament cell phones and how difficult they are for

ministry and connection and they are like in some cases they definitely are, but like there's also a lot of good, you know, that comes out of them. your friend a verse or group chats. Like group chats are such a simple thing that didn't exist. Was it 10 years ago? 15 years ago? Like even if you have people with Android, like group chats are still a way to stay connected, you know, to one another. but you know, so like that's, that's kind of like my contention is like

Ronald (13:54)
Mm-hmm.

No, you can't connect with people with Androids over group chat. It doesn't happen.

Nick Clason (14:11)
we have to help students navigate this well and not just settle for the easy answer of just throw your cell phone in a river. It's terrible and it's the enemy. And if we think that, then why are we getting our kids these things for Christmas? It's like, I just need to call them at practice. Okay, but now you've opened Pandora's box and that's not necessarily a bad thing, not condemning any parent for doing that. I'm just saying now we have to help them navigate that well, both at the parent level and also while we're like...

Ronald (14:20)
Yeah. Yeah.

Absolutely.

Nick Clason (14:40)
navigating and managing that within like our student ministries.

Ronald (14:44)
Sure, and it's just as important as showing your kid what you version can do and be like, hey, you know what's really cool about you version? It's a Bible reading plan. Let's you and me do it together, parent and kid. Or, hey, as a ministry, we're gonna do this month long Bible reading plan. That's on your phone. Yeah, it's absolutely being able to use the tools that are available to us, because we could have said the same thing about lamenting the invention of the car, taking away our, aw man, we're not as

Nick Clason (14:50)
Yeah.

Yeah, yeah.

Course privileges.

Ronald (15:14)
connected. So yeah, and since this is the middle school ministry podcast too, it matters to a middle school student what you model to them. Because they take that to heart. so my whole thing was not trying to judge those who had a cell phone. But yeah, absolutely. If they're going to be on YouTube,

Nick Clason (15:22)
Mm-hmm.

Mm.

Mm-hmm.

Ronald (15:44)
watching you know Mr. Beast do whatever Mr. Beast does then I kind of also want them to hear from their youth pastor every now and then and so that's an easy thing to do like you pastor to take your phone spend five minutes making five reels and then or five shorts for YouTube and be like hey look my kids are gonna get some encouragement for me this week that's it's out there

Nick Clason (15:51)
Why not? Yeah, exactly.

Yeah. Yeah. Yeah. I absolutely. And one thing I've noticed and I've seen in like studies and stuff here recently is like, you know, Gen X boomers even have all sort of like settled in on Facebook millennials. Are you millennial, Ronald? Yeah. All right. Me too. Me too. Instagram, right? It's kind of like millennials favorite platform. Gen Z sort of like made tick tock its thing. We're noticing

Ronald (16:22)
yes, and how dare you.

Mm-hmm.

Nick Clason (16:34)
Jen Alpha's making YouTube kind of their spot. And I, yeah. And I even read that it, for Jen Alpha, it's taking the place of Google as its preferred search engine. And so what an opportunity for us like to be on there, you know, and for middle school kids to see us, to see their youth pastor, to maybe even see themselves or their friends from youth group. You know, if you post shorts, reels, all that type of stuff on there, like

Ronald (16:36)
Yeah, it is YouTube.

Absolutely.

Nick Clason (17:01)
You're so right. Like it's such a fantastic opportunity. it really, just exactly what my whole goal with hybrid is like showing up where they are. Like if they're on YouTube, how cool is it? Like they can get on there and they can watch MrBeast who's all across the country and also their church.

Ronald (17:17)
Well, and to even use the platform like it's currently being used then, how cool would it be if your kid typed in how to study the Bible and they got an answer from their youth pastor immediately? Like you already had a five minute video on how to study the Bible that you had prepared for your kids and it was there, right? Because that's how they're using the platform.

Nick Clason (17:30)
Right? Yeah. Exactly.

Exactly. Yeah, it's not just like, it's not just there for you as a youth pastor to have another channel for announcements, though you can be, but I would, what I encourage people to do is use the platforms for their intended uses. And so if you're going to use it for a thing that you think is what your ministry needs, but it's not in alignment with the intended use of the platform, you're not going to see the same types of results than if you actually use it for what it's being used for, which is answering specific questions.

Ronald (17:46)
Mm-hmm.

Yep. Yep.

Nick Clason (18:09)
And frankly, entertainment, right? And maybe like a little bit of inspiration too. So that's good. So what would you say to a middle school youth pastor or any youth pastor out there, like who's got people in their church like you and like me who are a little leery about cell phone, cell phone usage, middle school. Like what's the, how would you coach them, you know, to either lean in and have that conversation or.

Ronald (18:26)
Mm-hmm.

Nick Clason (18:38)
with parents or how to like manage maybe some of that potential like turbulent waters of, you know, angry parents who think cell phones are evil and of the devil.

Ronald (18:48)
You know what's funny is when I first started in ministry, there was a big deal where we said, don't bring any cell phones to camp. And then there was a really turbulent season in between when we arrived to my kid as a parent saying, my kid will bring their phone to camp or they're not going.

Nick Clason (18:58)
Mm-hmm. Mm-hmm.

yeah.

Ronald (19:18)
And so navigating that in between, I think there are far fewer parents who are going to say that a cell phone is evil. They might be saying, my kid has to have one because I need to be connected and know what's up with my kid at all times.

Nick Clason (19:27)
Yeah.

Yeah.

Ronald (19:35)
which is a different type of unhealth, that's fine. We can go from there. To help a youth pastor navigate the cell phones. Cell phones are bad, right? A cell phone is the same, to use the car analogy. It's a tool. can take you someplace great. It can take you someplace awful. And if you want to be the youth pastor who's like, no cell phones in the youth room. They go in this box over here and we use paper Bible still. Like that's fine.

Nick Clason (19:45)
Yeah.

Yeah, you can do that. Yeah, yeah.

Ronald (20:04)
if you explain that, right? As long as you're saying, why we do this as a ministry, this is the vision, this is what we're trying to accomplish. Do that, but you're going to have parents who, when you go to camp, when you go to retreat, they're gonna push back on you and be like, hey, my kid is going to take their cell phone. I don't care what their rules are.

Nick Clason (20:28)
Yeah. Well, like when did you get a cell phone? Like how old were you when you got a cell phone? Yeah.

Ronald (20:31)
I was 16 and I got a cell phone because my parents were afraid that I was going to get lost when I started driving by myself. So I got my dad's secretary's old Nokia phone.

Nick Clason (20:45)
But so you're 16, right? And now you're the type of parent in that particular age bracket and demographic, you're sending your daughter's kids to camp. like that's all, know, cell phones from the age of 16 for you and on up. Like I was about the same, you know, so here in a couple of years when my kids are old enough to go to camp, I only, that's my like comfort zone, you know? And so like I get their scary stuff on it, but

Ronald (20:56)
Yeah. Yeah.

Nick Clason (21:14)
It's also gonna, it's not, you're not never gonna give your kid a cell phone. So how do we, and that's my thing, how do we help lean in and teach them the good things of it? Put good, good rules and guidelines and guardrails all around it so that you're hopefully protecting your kids and having conversations, you know, with it.

Ronald (21:25)
Yeah.

It's exactly that. It's continued conversations with kids. And even as a parent being okay to say, these are our non-cell phone times to where we're going to talk. I know parents who like to say no phones in the car because that 15 minute, 20 minute drive can be like, hey, we can actually have a conversation as we drive around. But just having conversations about your phone usage. Hey, who are you following? Hey.

Nick Clason (21:35)
That's it, yeah.

Yeah, yeah, so true.

Mm-hmm.

Ronald (22:00)
I or even telling like I will do this with my girls. I'll send them goofy videos and goofy memes Not because I think they're the funniest thing in the world But I'm trying to connect with them on their level like to my own kids and so like It's funny because they don't have social media what I'm doing is screen recording a funny reel I saw and then sending that to them as a message

Nick Clason (22:09)
Yeah, yeah.

Yeah dude. Yeah, for sure.

Bro, that's so committed, but I love it. Like that's, you you're like, we're not doing the social media thing, but I still want you to see this thing that I saw on social media and it's funny. So you'll like it. It's great.

Ronald (22:34)
Yeah, and I want you to know that I'm thinking of you throughout the day. I want you to laugh. This is a funny thing. And yeah, phones aren't the devil. Yeah, so it's trying to continually have a conversation with your kid. And even where you're saying, hopefully they're coming to you and being like, my friend is being dumb in the group chat. They go, okay, what did they say? Talking through what's good to text, what's not good to text, how...

Nick Clason (22:43)
That's great,

Ronald (23:02)
inflection matters and be like, Hey, I know you hate it, but this might be a FaceTime moment because it sounds like you guys are not seeing each other texting back and forth. Maybe you need to like actually talk.

Nick Clason (23:12)
Yeah. Yeah, man, that's so good. Well, anything else, Ronald, before we hang this sucker up?

Ronald (23:19)
I think the most important thing a parent can do with their kid and having a phone is have some guidelines and have lots of conversations. I think if you stick into those two places, like you're gonna be in a spot where maybe sometimes it's uncomfortable, maybe it's sometimes you're giving a little bit more, you're giving more unearned responsibility away than you're ready for, but like that's parenting as a whole. You don't want your 18 year old kid.

to get a cell phone and all social media all at once and be like, well, now I'm gonna learn everything. It's much, I think it's a much better experience for you and the kid if you walk them through the process together with you in the driver's seat sometimes and them in the driver's seat sometimes.

Nick Clason (24:04)
That's good. Yeah, actually, if anyone's listening to this, watching this like here live, like in the next several weeks, like that's what I'm doing on my podcast is I'm doing like some parent and kid kind of like tech talks. And so they're like aimed for youth pastors to like curate or have that conversation with like some downloadable worksheets and stuff like that that they can share. because I think that's, that's the key in all of this. Like it's, it's easier to draw a line in the sand and be like, no, this, like this is it. We're not doing that, but like we,

Ronald (24:16)
Mmm, yeah.

Nick Clason (24:34)
That's the phone has not allowed us to do that. It's not going away. So instead we got to figure out how do we lean into it into what's uncomfortable and maybe like uncertain waters, like lean into it to just open up that continued kind of conversation thing. So I think that's, that's so good. So, yo, if you're listening here for me on my channel, go follow everything Ronald's doing, middle school ministry podcast. It's dope. It's all about middle schoolers and he's got dope co-hosts.

Ronald (24:48)
Absolutely.

Yeah. I just want to thank everybody for listening to my podcast, the hybrid ministry podcast. Thank you so much. That's really great. No, and if you're, if you're listening to this from middle school ministry podcast, you should definitely go check out what Nick Clayson is doing over in hybrid ministry. Some really good stuff, some really helpful things to carry the conversation forward when it comes to the digital world and youth ministry.

Nick Clason (25:05)
that you've taken over.

Yeah, no, I love it. So good. And like I said, we both collabed on a little resource. It's free in both of our show notes, so go grab that. that's it, man. We'll talk to guys next time.

Ronald (25:34)
See you around.

FREE E-BOOK:
https://www.hybridministry.xyz/articles/ebook

YOUTUBE:
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TIKTOK:
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SHOWNOTES
RUNNING A DIGITAL AD:
https://www.hybridministry.xyz/009
MY CHURCH YOUTH MINISTRY ON SOCIAL MEDIA:
https://www.instagram.com/crosscreekstudents/
MY CHURCH ON SOCIAL MEDIA:
https://www.instagram.com/crosscreekcolleyville/

TIMECODES
00:00-01:56 Intro - VBS & Camp
01:56-05:31 Classify the Proirity of Your Events
05:31-08:36 Before your Event
08:36-13:17 During Your Event
13:17-15:05 After Your Event
15:05-16:41 Outro

TRANSCRIPT
Nick Clason (00:00):
Well, hey everyone. Welcome back to another episode of the Hybrid Ministry Show. You can head to http://hybridministry.xyz for all of your needs, including transcripts, show notes, and old archived episodes. But today, and in this episode, what I want to talk about is I want to talk about church communications and church social media for VBS and summer camp. How do you handle these two major monumental tent pole style events in your church that you no doubt are having to already probably try and reconcile and figure out? And so we want, I want to talk about what to do before your event, what to do during your event and what to do after your event. Now, here's what you need to know. In most cases, when this episode is dropping here in the middle of June, you were probably already full bore into your pre VBS or pre-camp planning, and I get that.

Nick Clason (00:56):
And so this episode may be helpful for future, uh, years, future seasons, as well as give you some good ideas or thoughts during your, um, during your event or after your event of ways to handle church communications or church social media. Before we dive in, I wanna remind you that we are on YouTube, head to our YouTube channel to subscribe. We're on TikTok and I wanted to let you know that you can head in either of those places, the website or on YouTube or on TikTok to our show notes where you can get our completely free ebook on how to post to TikTok. It'll also put you on our email newsletter, which we are going to start getting going on a more regular basis. So far it's mostly just been, Hey, sign up for this ebook. Thanks. You're on our email newsletter and we've done nothing with that.

Nick Clason (01:40):
Um, but we're gonna start sending out some thoughts and ideas here in the future. Uh, noth nothing in the works just yet, but it will be coming. So without any further ado, let's dive in. How do you handle VBS and how do you handle camp in your church? Let's go. All right, so at our church, we have events classified as tier one, tier two, and tier three. Tier one are like the lowest rung events. They may get like an a scrolling announcement and that's it. Tier two is a little higher and then tier three, all right, honestly, I might have that reverse tier one might be the best. Tier three might be like the worst quote unquote. Uh, but both VBS and camp are like the top tier events. And so in your church, I would recommend that VBS and camp also be top level events.

Nick Clason (02:26):
If you are a senior pastor, uh, that recommendation is for you. If you're a church communications person, that recommendation is for you. If you're a youth pastor or kids pastor listening and you're screaming at your car or your phone or your headphones right now, like, yes, it is the most popular event. Like, you already know that, right? And you're trying to get other people on board with that idea. So I would recommend making it your top tier event and pulling out as many of the stops as it takes in order for you to be able to do that. Now, before we dive into the pre, during and post suggestions for your event, I do just say, if you don't have an event or a communications classification, uh, spelled out in like a handbook of some sorts, let me, let me recommend that that might be your first step because one of the challenges in churches, you, every ministry wants to announce their thing.

Nick Clason (03:15):
The women's minister wants to announce her thing. The senior adults ministry wants to announce their thing. The college ministry wants to make sure that their thing is announced. The kids' ministry of course, wants VBS announced Student Ministry of courts wants camp announce. How do you announce those? How do you celebrate those when they're over? Like how do you categorize and classify what gets air time? What gets screen time, what gets stage time? And that is where I would say if you have a classification, tier one, tier two, tier three, and then explain what falls under each of those categories, it's helpful, um, so that like people can request those things. And then when, like ladies bunko on a Friday night at, you know, Pauline's house is vying for the top tier event, you as a church communications person, you're gonna have to say, well, that's not a top tier event because it doesn't affect more than 50% of our population.

Nick Clason (04:05):
Or, you know, whatever the reasons might be. But sit down, work through what those things might be. A good rule of thumb is typically that you want the event or you want the thing that you're announcing that you're, you know, making known. You want it to affect a wide and vast majority of your people. And the reason that VBS does that is because it not only is for all of the kids in your church, but also you're gonna need just about as many volunteers or more than kids in your church to, to step up and serve. And so it is a big wide scale production. The entire church, the entire staff is usually involved in it. It's usually like a non-negotiable. You are not on vacation if you're on church staff during that week, like you are there. And so that's one of the reasons why it is such a top tier event camp is a little trickier, honestly, cuz it probably doesn't hit 50% of your people.

Nick Clason (04:53):
Uh, but it is a massive financial investment. And it is also probably your student ministry's most, uh, coveted or or biggest like event moment throughout the year. Um, it does also require a good portion, definitely a good portion of your student ministry, student ministry staff, student ministry volunteers. Does it include everybody? Maybe not. Um, but you may. And and that's where, right, like you can have your, you can have your, uh, categorizations, your classifications, but then sometimes like in that case you may fudge that and be like, this is still gonna be tier one. So let's dive into some ideas that you can do promoting and before your event, let's go.

Nick Clason (05:33):
All right, so if this is a top tier event and before your event starts, I wanna just give you some ideas. Do whatever you can pull all the stops to give it all the publicity that you can. What does that mean? Well, I would say give it all of your in church announcement moments. Give it all of your, um, give it all of your promotion that you can do inside the church. Video announcements, stage announcements, bathroom signs, uh, ev everything that you pull out, church bulletin, everything that you do on a week to week basis for your church. Give it everything that you got. All right. Like put all your gas behind all your effort, energy behind this event. Make sure that everyone in your church at least is very well aware of it. And then from the digital perspective and digital standpoint, how do you do and what do you do beyond that?

Nick Clason (06:22):
Well, I would recommend that you create for yourself a individual dedicated landing page on your church website. Maybe it's, maybe you buy a domain, maybe it's whatever the theme is, you know, dot com. Like, uh, if your theme is like wet and wild rapids.com. Now if you're doing like VBS in a can or VBS from like a curriculum content place, that that website is probably gonna be taken by another church or just by the, the VBS curriculum provider in general, right? But create some sort of like website and maybe you can get like VBS in yourtown.com or VBS in yourtown.church or something like that, that you can just own and use every single year. And then recycle it and refresh it to match and go along with whatever the theme is. But then when people, um, are searching for VBS in your town, that is hopefully gonna index well in SEO and in Google search for the town that your church is in.

Nick Clason (07:18):
Uh, but, but create a website. And in my mind, that website can be your centralized hub. Now, you should already have some sort of centralized hub to your church. And so if people do go to your church and then they do wind up going to vbs, you can just simply link it over to that one. It can also be a subset of your page. You already are paying for a church page. You can just do, you know, whatever church.com/vbs, uh, or whatever church.com/camp. But give it its own dedicated page. And in vbs laying a camp, you want to do packing list, you wanna do themes, you want to be, let that be the place where parents can go for daily recaps posts, uh, links out to social links, out to videos, um, packing lists, forms if you're going away. Um, let's see. Uh, like I like to include Spotify playlists, uh, that the kids, uh, have been worshiping to so that people can access that. They can continue to listen to that on their own time. And then also, last but not least, an idea might be put some energy and effort behind some Facebook advertising. All right, I'll link in our episode here on how to run a Facebook ad, uh, with me and Matt from a couple of, uh, almost a year ago at this point. But I'll link the how-to step-by-step process of running, creating, targeting on a Facebook ad. But get some ad power behind your, uh, your two events, VBS and camp.

Nick Clason (08:38):
All right, what are you gonna do during vbs and what are you gonna do during camp? Right? Like I said, odds are when this video and, uh, podcast drop, you're already there. You don't really have a lot of the, the pre-work probably to do anymore. Or if not, you're, you're, you're minimal. And most of those decisions have already been, it may be too late to create a website. It may be too late, you know, to uh, run an ad. And so during, I would do whatever you can to create daily content for your screens in your room. And so what I mean by that is you're gonna have large projector screens, probably wherever you are, camp vbs, either of those. And if you can have 1, 2, 3, uh, photographers, videographers around the better VBS is probably easier for that cuz you can get volunteer ones, um, camp, you probably need to pay to have that person go and pay them to be there, right?

Nick Clason (09:26):
You gotta pay for their, their room and board and lodging. And then you also have to pay them to be there. If you're on a bigger church staff, you may have a full marketing department, communications department and they may be able to spare a, a member of their team to go to camp with you for the week. Um, and so you don't have to necessarily pay them cuz they're getting paid by the church, but you do have to pay for them to be there, if that makes sense. But those investments are worth it because capturing those memories, capturing those photos and being able to capture those videos are amazing. And one of the best things I think to do is every single day have a daily recap that you post on your screen. So as soon as the kids come in, the top of the service is a daily recap video.

Nick Clason (10:07):
They can screen for their team, they can scream for 'em, they see themselves, they can laugh, they can giggle, they can sing along with the songs. I think all those are great, amazing ideas. Um, also I think you should post daily recap stuff for social media. So think about the multiple avenues in which you may wanna post. You may wanna post on, uh, the feed, Facebook feed, Instagram feed in on Instagram. It's gonna be 10 photos. You may also wanna post videos or things in your stories. Um, and you may also wanna post some reels. So one of the things we just got done with VBS this last week at our church, our church was doing a daily recap video with like a voiceover. So one of the people on staff did it, I did it from one of the days cuz we were hosting, um, a sixth grade event called Cross the Creek Week.

Nick Clason (10:50):
Um, and it's for our incoming, uh, sixth graders that was running in tandem in conjunction with their VBS across the, across the way. Um, but I would do like a recap, Hey, here's the, here's the theme, here's the word of the day, here's the verse. Um, and all the while there was just b-roll back behind of things going on events, uh, footage that they had for, for the event. I also posted on our own individual student ministry channels. The first two days I just did basic recaps. I just like got my phone out and just kind of captured the day, put a video on it, honestly edited it in TikTok or cap cut and just like let it be. And it was super simple text on screen, you know, cross Creek week day one. Uh, super easy way to do that. The, the third day I pulled students aside individually and I asked them, what's your favorite part of this event?

Nick Clason (11:38):
And I, I just clipped all those together real fast. And then on the fourth and final day we had our missions offering and we offered a contest to our sixth graders that if they were able to meet some sort of goal, um, they could pie a leader of their choice in the face. And so there were six groups, six teams, and five of the six teams met that goal. And so five of the six teams got a pie leaders. And so we captured five pies in the face. If you're on YouTube, check this out, here's my photo of me getting pied in the face. Cuz they did in fact choose me for one of them. Um, but I posted a video all five, like boom, boom, boom, just real fast. And then at the end, the group photo of the five of us being pied.

Nick Clason (12:16):
And so, um, I captured that. So on social, I would just, uh, look for different ways to capture what's going on. Um, I thought what, what my church was doing with the voiceover for the theme. I thought that was really good, um, and really well done. Um, and so I would, again, so you're looking at the, the challenge with it right? Is that you're looking for, uh, stuff for your screen. So you're looking for 10 80 by 1920, you're also looking for, um, you're also looking, what is that? No, that's 1920 by 10 80, then you're also looking for verticals. So then you're looking for 10 80 by 1920. Uh, so the way you capture it is gonna be different. So if you can have some people like you do social and you do, um, for the screens, vice versa, or you're just gonna have them like, come in, film this way and then come in and film this way, right?

Nick Clason (13:02):
Whatever the case might be, I would, uh, try and find a way. And the more people you hand have, the more hands you have on deck to help with that, the better for during your event that you can produce on a daily sort of basis. Let's check out what we can do after, all right, after, I would do a big total recap of the whole event. So you've done daily recaps and now you're doing like the big total recap that can just be B roll and uh, maybe voiceover or something like that. One of my favorite things to do is bringing that like camp person, uh, with me. The video person to camp is have them capture eight to 12, uh, testimonies of people, um, student and a couple leaders, and then splice that up together with some good B-roll over it and, um, show it in the service or show it in the, um, like whatever sort of recap event you have, uh, for, for your people.

Nick Clason (13:58):
Uh, and also post it, you know, to YouTube clip it up verticals so you can post it to social. Um, we did an event, uh, we will do an event after camp this year called camp. So it's the camp recap, um, and we're gonna invite parents to it. And that's what we're gonna show our, our video for, for camp, for returning students, um, and for returning parents to be able to check out what's going on with, uh, what went on at camp, what went on with student ministry, um, and get that also, um, if it's good enough, it'll be able to get played in your big church lobby. Um, and it, what it'll do is it will help your parents. It'll help your donors, it will help anyone who gave fundraisers invested in student ministry. It will give them a picture of what their financial and what their monetary and what their time investment went to.

Nick Clason (14:45):
And so, uh, this is why I think that capturing these moments digitally, um, and on video is so, so widely important because it just gives such a good picture and it helps bring your church along to what's going on in these monumental events for these, uh, for kid ministry and for student ministry. Well, hey everyone, so glad you hung out. I, uh, am thankful that you stuck around to the end of this video. Hey, I also just want to say like, I hope that you found this helpful and I also hope that you, um, have a great vbs and a great camp this season. Whether you're just finishing it or whether you're jumping into it this week. Um, prayers, blessings on you. I hope that it's amazing for any, uh, if you want to, to preview any of the content we did, I'll link both our, our overall church and, uh, my church's, uh, student ministry, which I run in the show notes.

Nick Clason (15:40):
You can check both of those out. You can again, head to YouTube to subscribe to our YouTube channel. Um, see the photo of me having Pie in the face. Uh, you can also follow me on TikTok for short video clips. And don't forget show notes and transcripts are available every single week http://hybridministry.xyz. This is gonna be episode number 049. Hey, listen, I'm gonna give you quick heads up. I may say that in some future episodes I lost a bunch of episodes on a hard drive, um, that is currently getting recovered now. Um, and so unfortunately, uh, there may be some, some shuffling. That's mostly a problem I have to deal with. Um, but I'm just letting you know that there be, there may be some clerical errors here in the next couple of weeks of me staying episode, whatever, and then it posting later cuz I currently don't have access to it. So anyway, all that to be said. Without any further ado, glad you're here. Thanks for hanging out. Head into the show notes to get everything you need. And as always, don't forget, stay hybrid.